SEO (Search Engine Optimization)

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  • Google Releases Penguin 3.0 — First Penguin Update In Over A Year

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Barry Schwartz
    19 Oct 2014 | 12:41 pm
    Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking. Some noticed major changes in Google search results beginning late Friday night US time... Please visit Search Engine Land for the full article.
  • Why I hate SEO

    Laura Crimmons
    17 Oct 2014 | 7:11 am
    I realise that’s quite a bold title for me to choose when I do work in the SEO industry and I guess what I really means is; I hate how old school SEO has impacted the industry we work in today and how everyone is obsessed with quantifying everything – but that wouldn’t have made for a snappy title. I didn’t work in the industry in the times when people were buying links left, right and centre, using article spinning, comment spam etc. But despite that, it’s all still haunting me today in the job I try to do. Heading up the Comms team at Branded3, it’s my job to oversee all link…
  • Convincing Old-School Clients that Things Have Changed

    Moz Blog
    Kristina Kledzik
    19 Oct 2014 | 5:21 pm
    Posted by Kristina Kledzik There's a reason we use the terms  "white hat" and "black hat" for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to an SEO could get you to rank #1 for almost any term (before you let them go and your competitor paid them the same to outrank you). You only got a few thousand dollars in return for that ranking, though, since there weren't many people shopping online yet. Fast forward to today: Ranking well on Google is…
  • Why Your Penguin Recovery Story Does Not Add Up

    SEO Theory
    Michael Martinez
    19 Oct 2014 | 3:58 pm
    It seems that everyone has a theory about why they and their clients, friends, and neighbors did (not) recover lost rankings with the Google Penguin 3.0 update of October 17, 2014. Remember that date because that is when the first…Read more →
  • Google Penguin 3.0 damage report

    Stephen Kenwright
    18 Oct 2014 | 10:50 am
    Google has yet to issue official confirmation but we’re confident that the Penguin algorithm is currently rolling out.Edit: Late Sunday evening Google confirmed to Search Engine Roundtable that Penguin has indeed been updated. Branded3 rank checks more than 125,000 keywords each day – and stores them – so we can see some of the biggest fluctuations already. We can drill this down to specific keywords/topics (SERPs) so we can be much more accurate when diagnosing ranking changes. Several sites we’re sure have been affected by the algorithm in the past have seen huge increases…
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    Moz Blog

  • Convincing Old-School Clients that Things Have Changed

    Kristina Kledzik
    19 Oct 2014 | 5:21 pm
    Posted by Kristina Kledzik There's a reason we use the terms  "white hat" and "black hat" for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to an SEO could get you to rank #1 for almost any term (before you let them go and your competitor paid them the same to outrank you). You only got a few thousand dollars in return for that ranking, though, since there weren't many people shopping online yet. Fast forward to today: Ranking well on Google is…
  • Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert - Whiteboard Friday

    16 Oct 2014 | 5:18 pm
    Posted by randfish One question we see regularly come up is what to do if you're targeting particular locations/regions with your site content, and you want to rank for local searches, but you don't actually have a physical presence in those locations. The right track can depend on a few circumstances, and in today's Whiteboard Friday, Rand helps you figure out which one is best for your organization. For reference, here's a still of this week's whiteboard!Video Transcription Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking about geo-targeted or…
  • Open Site Explorer's New Link Building Opportunities Section (and a Slight Redesign)

    15 Oct 2014 | 7:01 am
    Posted by randfish Why hello there! You're looking marvelous today, you really are. And, in other good news, Open Site Explorer has a bit of a new look—and an entirely new section called "Link Opportunities" to help make some link prospecting tasks easier and more automated. Come with me and I'll show you; it'll be fun :-) The new look We know a lot of folks liked the old tab structure but we ran out of space. With this redesign we now have the flexibility to add new features and functionality simply by popping in new sections on the left sidebar menu. It's a little bit more like…
  • 4 Ways to Build Trust and Humanize Your Brand

    14 Oct 2014 | 5:16 pm
    Posted by MackenzieFogelson Hey there Mozzers. This is a collaborative post between myself and a good friend of mine, Mathew Sweezey. Sweezey is the head of B2B Marketing Thought Leadership at and he knows a whole lot about marketing. We're excited to share this post with you and look forward to your feedback in the comments below. In 1999, AdAge released its list of  most influential advertising campaigns of all time. At the top of the list was 'Think Small,' a campaign that introduced the Volkswagen Beetle to America. It was given top honors not because of its…
  • Announcing the 2014 Local Search Ranking Factors Results

    13 Oct 2014 | 5:00 am
    Posted by David-Mihm Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year's Local Search Ranking Factors survey results. Here they are! Hard to believe, but this is the seventh year I've conducted this survey—local search has come a long way since the early days of the 10-pack way back in 2008! As always, a massive thanks to all of the expert panelists who in many cases gave up a weekend or a date night in order to fill out the survey. New this year As the complexity of the local search results has increased, I've tried to keep the survey…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Google Releases Penguin 3.0 — First Penguin Update In Over A Year

    Barry Schwartz
    19 Oct 2014 | 12:41 pm
    Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking. Some noticed major changes in Google search results beginning late Friday night US time... Please visit Search Engine Land for the full article.
  • Google Testing New Ad Formats For Movies, Music In Anti-Piracy Effort

    Ginny Marvin
    17 Oct 2014 | 1:47 pm
    Today, Google published a report on how the company fights piracy. As part of this, Google provided updates on new ad formats its using to point users to “legitimate sources of music and movie downloads”. The newest format, which we have just seen in the wild, shows a list of ads in a... Please visit Search Engine Land for the full article.
  • After More Than Two Years, Google Finally Releasing New “Pirate Update” To Fight Piracy

    Danny Sullivan
    17 Oct 2014 | 1:02 pm
    In August 2012, to stem accusations that it doesn’t do enough to fight piracy, Google released what’s known as the Pirate Update, a system that penalized sites deemed to be violating copyright laws. Next week, Google is finally going to refresh that system to catch new offenders and... Please visit Search Engine Land for the full article.
  • SearchCap: Upcoming Google 3rd Party Policy Changes, Quixey Announces Alibaba Deal & More

    Amy Gesenhues
    17 Oct 2014 | 1:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014 Last month, Google rolled out an updated policy center for all advertisers. Starting in... Please visit Search Engine Land for the full article.
  • Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014

    Ginny Marvin
    17 Oct 2014 | 12:31 pm
    Last month, Google rolled out an updated policy center for all advertisers. Starting in November, agencies and other third-party firms and individuals that manage Google advertising for customers will need to conform to new third-party policies. The two new transparency requirements are: Management... Please visit Search Engine Land for the full article.
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    SEO Book

  • The Only Thing Certain In SEO Is Change

    15 Oct 2014 | 1:49 pm
    SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months. Whenever Google updates the underlying landscape, the strategies need to change in order to deal with it. No fair warning. That’s not the game. From Tweaks To Strategy There used to be a time when SEOs followed a standard prescription. Many of us remember a piece of software called Web Position Gold. Web Position Gold emerged when SEO could be reduced to a series of…
  • Measuring SEO Performance After "Not Provided"

    24 Aug 2014 | 12:50 am
    In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold this data, according to Google, was privacy concerns: SSL encryption on the web has been growing by leaps and bounds. As part of our commitment to provide a more secure online experience, today we announced that SSL Search on will become the default experience for signed in users on At first, Google suggested it…
  • Loah Qwality Add Werds Clix Four U

    Aaron Wall
    16 Aug 2014 | 7:09 am
    Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an undoing of your tight organization. In some cases the user intent is different between singular and plural versions of a keyword. A singular version search might be looking to buy a single widget, whereas a plural search might be a user wanting to compare different options in the marketplace. In some cases people are looking for…
  • Understanding The Google Penguin Algorithm

    Aaron Wall
    31 Jul 2014 | 7:18 pm
    Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big algorithmic changes are Joe Sinkwitz and Jim Boykin. I recently interviewed them about the Penguin algorithm. Topics include: what it is its impact why there hasn't been an update in a while how to determine if issues are related to Penguin or something else the recovery process (from Penguin and manual link penalties) and much, much moreHere's a…
  • Guide To Optimizing Client Sites 2014

    16 Jul 2014 | 8:02 am
    For those new to optimizing clients sites, or those seeking a refresher, we thought we'd put together a guide to step you through it, along with some selected deeper reading on each topic area. Every SEO has different ways of doing things, but we’ll cover the aspects that you’ll find common to most client projects. Few Rules The best rule I know about SEO is there are few absolutes in SEO. Google is a black box, so complete data sets will never be available to you. Therefore, it can be difficult to pin down cause and effect, so there will always be a lot of experimentation and guesswork…
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    Search Engine Journal

  • Google Confirms Penguin 3.0 Update, Here’s The Reaction So Far by @mattsouthern

    Matt Southern
    19 Oct 2014 | 4:52 pm
    A Google representative has confirmed what has been the subject of much speculation over the weekend — a Penguin 3.0 update was rolled out on Friday. This marks the first update to the Penguin algorithm in over a year. On October 9th at Pubcon Las Vegas, Bruce Clay stated during one of his sessions on link building that sources led him to believe that a Penguin update would be coming within the next 10 days. Less than 10 days later a Penguin update was rolled out, so how’s that for a prediction! At this time, few details are available from […]The post Google Confirms Penguin 3.0 Update,…
  • What Do I Need To Do a Podcast? by @albertcostill

    Albert Costill
    19 Oct 2014 | 7:11 am
    Several years ago, most people wrote off podcasts as a fad – and with good reason. While podcast usage stayed stagnant for years, a majority of marketers focused on producing content for social media outlets. Then, an interesting thing happened. Podcasting became the next big thing. Again.  Edison Research found podcasting reached an all-time high in 2014. In fact, there are an estimated 39 million podcast listeners in February 2014, right here in the US. But, does that justify you jumping on the bandwagon? Jeff Bullas suggests that “podcasting is worth checking out” because is can…
  • Google Updates “Right to Be Forgotten” Notification by @5le

    Eli Schwartz
    18 Oct 2014 | 7:26 am
    In late May, the European Court of Justice ruled that Google is required to remove results deemed to be “irrelevant” and “outdated.” In order to comply with this ruling, Google set up a form that allowed people to complain about specific results. To prevent fraudulent requests intended to manipulate search results, the form requires users to supply documentation verifying their identity. When results are removed from search, Google sends a message to the Webmaster via Webmaster Tools. The original notification Google sent about removing content from its European index was fairly…
  • 30% Of Google Ad Conversions Happen On Mobile [STUDY] by @mattsouthern

    Matt Southern
    17 Oct 2014 | 3:00 pm
    Marin Software recently published the results of a study they conducted, showing smartphones and tablets account for 30% of conversions on Google ads. As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey… smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The rise in ad conversions on mobile devices suggests consumers are becoming increasingly more comfortable using smartphones and tablets to complete online transactions. The study also concludes that the mobile conversion trend is consistent…
  • Google Updates Search Algorithm To Weed Out “Notorious” Piracy Sites by @mattsouthern

    Matt Southern
    17 Oct 2014 | 1:59 pm
    Today Google released an updated version of their report on How Google Fights Piracy, which details the ways the company fends off piracy across its services. The updated version expands on the 2013 edition with updated numbers and new developments that have occurred within Google over the past year. Fighting Piracy With New Ad Formats Google has been testing new ad formats in its search results on queries related to movies and music. The idea is to direct searchers to sources where they can purchase media legitimately. For searches that contain words like “download”, “free”, and…
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    Bruce Clay, Inc. Blog

  • New Structured Snippets: An Enhanced SERP Snippet Is Just a Table Away

    John Alexander
    16 Oct 2014 | 4:56 pm
    New Structured Snippets: An Enhanced SERP Snippet Is Just a Table Away was originally published on, home of expert search engine optimization tips. On September 22, the Google Research Blog announced Structured Snippets, a feature that “incorporates facts into individual results snippets in Web Search.” What it amounts to is elements from an HTML table being shown right in the SERP. If this sounds at all like Structured Data, it should. Sort of. Google displays data from your website on their results page, yet it doesn’t require schema markup or any other specialized…
  • What Are Social Meta Tags? Open Graph and Twitter Cards Made Easy

    Niki Payne
    15 Oct 2014 | 11:49 am
    What Are Social Meta Tags? Open Graph and Twitter Cards Made Easy was originally published on, home of expert search engine optimization tips. Have you ever pasted a link into Facebook or Google+ to find that the associated image has nothing to do with the content of that page, or that the post description reads like an SEO Mad Lib? You think twice about sharing it, don’t you?  Social Meta tags give marketers control over the experience their content produces as it shows up on social networks including Google+, Facebook and Twitter. For instance, if someone copies a…
  • Pubcon Liveblog: SEO Mosh Pit

    Matthew Young
    9 Oct 2014 | 5:46 pm
    Pubcon Liveblog: SEO Mosh Pit was originally published on, home of expert search engine optimization tips. It’s Pubcon’s 15th birthday (and the final panel), and you know it’s a party when there’s beer and cake and an SEO Mosh Pit, a Q&A session where conference attendees get to ask their questions of some of digital marketing’s best minds and leaders, including Bruce Clay, about the current SEO state of affairs. A panel of digital marketing’s best minds at Pubcon’s SEO Mosh Pit Leading the charge is moderator, Brett Tabke, Pubcon CEO. Introducing the…
  • Pubcon Liveblog: Utilizing Personas in Social Media Contests

    Kristi Kellogg
    9 Oct 2014 | 5:09 pm
    Pubcon Liveblog: Utilizing Personas in Social Media Contests was originally published on, home of expert search engine optimization tips. Direct from Collegis Education, online community specialist Kendall Bird and inbound marketing specialist Katy Katz are going to dive into personas – why they matter, how to leverage them in social media contests and more. Kendall Bird and Katy Katz at Pubcon Las Vegas 2014 Knowing your personas at a really detailed level is important. Personas should play into all your social media efforts, Bird and Katz explain. What Is a Persona? “A…
  • Pubcon Liveblog: Link Building Without a Penalty

    Kristi Kellogg
    9 Oct 2014 | 2:03 pm
    Pubcon Liveblog: Link Building Without a Penalty was originally published on, home of expert search engine optimization tips. Rhea Drysdale, CEO of Outspoken Media, Joe Youngblood, founder of Winner Winner Chicken Dinner, and Russ Jones, chief technology officer at Virante, are going to talk link building in this Pubcon Las Vegas 2014 session. But first a disclaimer from Bruce Clay, session moderator and Bruce Clay, Inc. president: if you are going to build links, proceed with caution. The tactics mentioned herein are for your information; Bruce Clay, Inc. does not endorse…
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    Free Weekly Search Engine Optimization SEO News

  • How to optimize the home page of your website for users and search enginess

    14 Oct 2014 | 7:36 am
    The home page of your website is the most important page of your site. It's the page that most people will see. Your home page must convince visitors that your website is interesting and it must enable visitors to find the other pages of your site.
  • New in SEOprofiler: ranking checks from 84,775 locations in 49 countries

    7 Oct 2014 | 7:36 am
    Starting today, you can check your search engine rankings from all 84,755 locations that are officially supported by Google. The new ranking monitor enables you to see exactly the same search results that your customers get when they search from their location.
  • Google announces another Panda update

    30 Sep 2014 | 7:36 am
    In a post on Google+, Google's Pierre Far announced the latest version of Google's Panda update. How will this update affect the rankings of your web pages on Google? What can you do to make sure that your web pages get better rankings?
  • New in SEOprofiler: website audit tool now with spell check feature

    24 Sep 2014 | 7:36 am
    Starting today, the website audit tool in SEOprofiler also checks your web pages for spelling mistakes. The website audit tool in SEOprofiler is a powerful tool that detects problems on your website that can lead to bad rankings on Google and other search engines.
  • How to use internal links to improve your search engine rankings

    16 Sep 2014 | 7:36 am
    The links from other websites are a very important signal for Google's ranking algorithms. The links on your own website also influence the position of your web pages in Google's search results. This article explains how to optimize the internal linking structure of your website to make sure that search engines index your pages correctly.
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    SEO by the Sea

  • Apologies for Lost Comments (Updated)

    Bill Slawski
    19 Oct 2014 | 5:24 pm
    I recently asked my web host to move my site to another server. During the migration, which seems to have taken content from the site from a week ago, and moved it to the new server today, without my last four posts or the comments that were left on them. I was able to rescue […] The post Apologies for Lost Comments (Updated) appeared first on SEO by the Sea.
  • Google’s Telepresence Patent

    Bill Slawski
    17 Oct 2014 | 4:15 pm
    Telepresence is not science fiction. We could have a remote‑controlled economy by the twenty‑first century if we start planning right now The technical scope of such a project would be no greater than that of designing a new military aircraft. Double Robotics’ Double Telepresence Robot A genuine telepresence system requires new ways to sense the […] The post Google’s Telepresence Patent appeared first on SEO by the Sea.
  • Patterns Among Templates Lead to Clues About Entities

    Bill Slawski
    16 Oct 2014 | 4:10 pm
    In my first Patent Free Friday, I was going to write about two of the best marketers in the town I live in, a pair of bakers who bake on either end of the historic Main Street in Warrenton Virginia. I guess getting up in the early morning to bake the bread is conducive to […] The post Patterns Among Templates Lead to Clues About Entities appeared first on SEO by the Sea.
  • Google How To Snippets and Cooking with Semantics

    Bill Slawski
    15 Oct 2014 | 4:05 pm
    Google recently started showing “How to” lists in search results, which tend to show the first few steps of some task, and then let you click through to a page to see more. Like the recipes above for things like guacamole: By Nikodem Nijaki (Own work) [CC-BY-SA-3.0], via Wikimedia Commons They have also published an […] The post Google How To Snippets and Cooking with Semantics appeared first on SEO by the Sea.
  • Rich Snippets and Patterned Queries

    Bill Slawski
    14 Oct 2014 | 3:54 pm
    Revisting the Subscribed Links Patent Five Years Later and Finding the Rich Snippets Patent I first looked at this patent five years ago, but called it the Subscribed Links Patent. At the time, Google had a Subscribed links program, where site owners could create specialized search results based upon certain patterns of queries, that would […] The post Rich Snippets and Patterned Queries appeared first on SEO by the Sea.
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    SEO Theory

  • Why Your Penguin Recovery Story Does Not Add Up

    Michael Martinez
    19 Oct 2014 | 3:58 pm
    It seems that everyone has a theory about why they and their clients, friends, and neighbors did (not) recover lost rankings with the Google Penguin 3.0 update of October 17, 2014. Remember that date because that is when the first…Read more →
  • Is It Better for SEO to Publish Something Every Day?

    Michael Martinez
    14 Oct 2014 | 4:20 am
    This is the problem with search engine marketers who believe they are using “content marketing”. They find or develop a formula for publishing content and they hammer that formula into the very fabric of their Website. Real content marketing cultivates…Read more →
  • Large Systems Theory for Web Marketers and Analysts

    Michael Martinez
    9 Oct 2014 | 5:00 am
    Ask anyone who knows about large systems “what is a large system” and they will tell you dutifully all about whatever large systems they know about. A lot of people work with large systems in many different fields of study…Read more →
  • Intelligent Deep Links May Empower Mobile Sharing Apps and Bad Guys

    Michael Martinez
    5 Oct 2014 | 5:02 pm
    App Deep Linking is a major problem for marketers who build mobile phone apps (especially for the Apple user audience) that rely on user sharing. We depend upon shares across the Web to bring new visitors to our Websites. Shares…Read more →
  • .@sempoglobal Calls for SEO Code of Ethics – So What Is Ethical?

    Michael Martinez
    4 Oct 2014 | 9:00 am
    A code of ethics sounds like a great idea. I am just not sure it will turn out so well. The last time I remember anyone trying to create a code for ethics for the Search Engine Optimization industry I…Read more →
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    The Search Agents

  • Conference Insights and Big Ideas from the Internet Marketing Association

    Holly Miller
    9 Oct 2014 | 4:29 pm
    In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups in the digital marketing space. Membership is free and the group now boasts 1,000,000+ members worldwide (myself included) representing 111 countries—their website is translated into 5 different languages! Nearly 1,000…
  • True Lies, or “Hey, Google! You’re Trying Too Hard!”

    Gregory Sidor
    29 Sep 2014 | 2:35 pm
    Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer Boxes are even part of the proper Knowledge Graph. After all, how is scrapping a page particularly intelligent? I recently devoted time to poking and prodding this feature. What I found suggests that Quick Answer Boxes are less than ideal for certain types of…
  • 3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

    Matt McKinley
    11 Sep 2014 | 11:34 am
    A few weeks back, our Search Agents scoured the SERPs, investigating the effects of Google’s yet-to-be-confirmed-or-denied Pigeon update. While Google still has yet to offer any definitive remarks on the matter, no search marketer can refute that U.S. local SERP results have changed dramatically. Like every Google update before it, Pigeon’s landing certainly begs the question, what do we need to do to adjust our strategy? Yelp and Google Business Listings are Dominating Local SERPs Problem: Yelp and Google-owned entities are heavily competing with their main page counterparts.
  • Are You Ready for Shopping Campaigns?

    Barkha Shah
    2 Sep 2014 | 2:16 pm
    In Cinderella’s story, at the stroke of midnight, her carriage turns back into a pumpkin. Online advertising is no Cinderella story, unless Google’s involved. Google sets fairy godmother-style deadlines for all its upgrades and transitions, such as the upcoming Shopping campaign deadline. Basically, if you do not manage this upgrade by manually transitioning your PLA campaigns to Shopping campaigns, Google will flick its wand and change your campaigns for you. However, this change is better made manually. Here are the top 3 reasons why: Structure Google has offered to upgrade your PLA…
  • The Internet of Things Isn’t Coming; It’s Here

    Rich Scaglione
    22 Aug 2014 | 2:45 pm
    Imagine a world where you can monitor your oven settings after leaving the house, and even shut the appliance off remotely if need be. Perhaps you’ve forgotten to lock your doors and fear intrusion? In this world, with one simple click, you can secure your home even post departure, and control the smoke and carbon monoxide detectors, and even switch off the lights! That imagined world? It’s ours, right now. By now you have probably heard of something called the Internet of Things (IoT). Simply put, loT is the technology described above; responsible for connecting all electronic devices…
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    Marketing Pilgrim - Internet News and Opinion

  • Friday Roundup: Facebook puts safety first, what kind of ad are you?

    Cynthia Boris
    17 Oct 2014 | 12:17 pm
    Time for the Friday roundup of all the bits of information you should know about even if it’s just so you can say, ‘hey, I heard about that’ when someone else mentions it. Here we go: Facebook Does the Safety Dance I live in Southern California. Every time there’s an earthquake I get phone calls and emails and social media pings from everyone I know asking if I’m okay. So I can totally appreciate Facebook’s new Safety Check app. With one quick click on your phone, you can tell the world that you’re safe or that you’re not in the danger area. All…
  • Listen to this! Twitter now has iTunes and Audio Cards

    Cynthia Boris
    17 Oct 2014 | 11:34 am
    For the past year, social media has been all about bringing you more video and better images. Now Twitter wants to explore a new / old type of content – audio! I know, when you use the word “audio” it sounds like a step backwards, so how about we use the words streaming music and podcasts. Now we’re talking. . . literally. Twitter just launched two new features that are designed to keep you on site / on app for just a little bit longer. This graphic above is an example of the new Audio Cards. In Twittereze, Cards are rich media blocks that auto-format and deliver…
  • A delightful conversation with Andy Beal about online reputation management

    Andy Beal
    17 Oct 2014 | 7:07 am
    How did I get involved in the online reputation management space? What can you expect from my upcoming talk at Internet Summit in Raleigh? How do you get your CEO engaged in social media? How do you overcome the fear of joining the social media conversation? And, is Google+ here to stay? All this and more when you check out the brief interview I did with Mel Carson at the recent Digital East event in D.C.  
  • Study shows one third of Google ad conversions happen on mobile

    Cynthia Boris
    16 Oct 2014 | 1:47 pm
      When discussing mobile and commerce, we usually think of the phone as a tool showroomers use to find the best price on whatever it is they’re shopping for. But a new study from Marin Software shows that consumers are slowly but surely turning to their mobile devices to complete the deal as well.   Desktop is still the clear choice across the board but those other two bars are closing in fast. Here are a few more facts from Q3 2014: Mobile devices comprised 31% of paid search impressions and 38% of search ad clicks on Google. Mobile accounted for 30% of ad conversions with…
  • On Monday, you can buy lunch with just a touch of your iPhone

    Cynthia Boris
    16 Oct 2014 | 12:35 pm
    On October 20, the world will take another step toward wallet-less freedom. Yes, they’re ready to throw the switch on Apple Pay. Hooray? I simply can’t decide if this is a good thing, bad thing or any kind of a thing at all. Apple did a super job getting big names on board for the launch; Aéropostale, American Eagle Outfitters, BJ’s Wholesale Club, Bloomingdale’s, Champs Sports, Chevron and Texaco retail stores including ExtraMile, Disney Store, Foot Locker, Macy’s, McDonald’s, Nike, Office Depot, Panera Bread, Petco, RadioShack, SUBWAY, Toys’R’Us, Walgreens…
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    Search Engine People Blog

  • Great Online Resources for Learning SEO

    Evan VanDerwerker
    17 Oct 2014 | 8:25 am
    Whether you're planning to hire an agency to boost the search rankings of your website or you're interested in learning to do it yourself, you will quickly find that there is a seemingly-unlimited amount of information related to the practice of search engine optimization. Needless to say, quantity isn't always indicative of quality. Since I have been down this road before (and the many dead end side roads that caught my eye along the way), I'd like to help steer you in the right direction! Below you will find my favorite resources for learning SEO. Basic SEO The practice…
  • Television is Now a Social Media Venue Too

    Larry Alton
    16 Oct 2014 | 6:25 am
    by dan taylor Have you noticed hashtags in the corner of your TV screen, and TV-related polls and reposts all over your social media newsfeeds? There's a connection. As the multitasking generation continued to spread its wings and invent new ways to interweave, television saw interest in its wares sliding toward the bottom. Especially with so-called "me TV" (firms such as Netflix and Hulu that allow viewers to bypass commercials and handpick their entertainment), traditional television has seen a considerable decline. The comeback was easy enough, however: If you can't…
  • 23.9% CTR Increase, 83.9% CPC Decrease With Hyperlocal Panning Strategy #PPC

    Craig Ellis
    15 Oct 2014 | 8:15 am
    Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner As competition and CPC's (cost per click) rises more rapidly in some verticals than others, Digital Marketers and Businesses alike need to find new untouched territory where the acquisition costs are cheaper. Keyword research is at the foundation of any good Digital marketing strategy and Google's Keyword Planner is a highly utilized tool that sometimes doesn't steer you in the right direction. The graph below is from an active Google Adwords account for a Toronto Plumbing Contractor that has seen…
  • Google's Test to Target Users with Ads across Mobile and Apps

    Chris Marentis
    14 Oct 2014 | 6:25 am
    Google is upping its game yet again. AdAge reported Google approached a number of ad tech firms to develop a strategy to test new ad-targeting technology that will combine mobile web search and mobile apps. Searching for apps instead of browsing the web is not necessarily new for end-users. Numerous users report using app stores in lieu of mobile search due to personal preference. The new ad-targeting technology would essentially be a replacement for tracking user behavior with traditional cookies. Users routinely bounce back and forth between mobile search, AdMob, and iOS mobile apps.
  • Promoting Local Content For Local Links

    Jon Ball
    9 Oct 2014 | 6:25 am
    In my experience most businesses in North America undervalue the power of local search. There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses. The beauty of local search is that it often translates into offline purchases, and rather quickly as well. According to Ipsos, 56% of on-the-go mobile searches have local intent. According to another study conducted by Today comScore, Neustar Localeze, and 15 Miles, 78% of local searches on mobile result in offline purchases . If those 78% of searches…
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    Search Engine Guide : Small Business Search Marketing

  • Planning a New Website? Don't Launch It Until You Do This

    14 Oct 2014 | 7:30 am
    by Mike Fleming Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your bottom line would be affected? A major problem with the way a website is planned and built is that it typically starts with decision makers and web developers/designers looking around at industry & competitor's websites - reacting favorably or unfavorably, creating their own version, suggesting changes and repeating until all decision makers are happy. Then comes site launch. This seems reasonable and normal. So…
  • Good Web Marketing Just Isn't Enough To Succeed Anymore

    24 Sep 2014 | 2:01 pm
    by Stoney deGeyter As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns is beyond numbering. But not every business that places a heavy emphasis on SEO succeeds. Sometimes, SEO cannot save your business, only you can!When the Pole Position Marketing Pit Crew begins analyzing a website and starts building a web marketing strategy, we see a lot of things that fall outside the scope of "web marketing" in general. In…
  • How you can break into digital marketing

    22 Aug 2014 | 11:23 am
    by Mike Moran Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative for my help, but to me it is just giving back a blessing that I has been bestowed on me by others. They are unemployed or "in transition," as many call it these days. They have a good idea--they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you.When you are trying to break into any new field, you have the odds stacked against you--especially in a down economic environment. With so many people out…
  • Site search: Too many results and not enough

    31 Jul 2014 | 3:31 pm
    by Mike Moran I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search. So few companies work on this capability that we are in danger of teaching visitors not to even bother using our site search. That's bad, because their alternative is to go back to Google and find someone else's site. One of the things that kills us over website search is that if we ask our customers what is wrong, they…
  • The Top 7 SEO Web Design Methods to Increase Visibility

    28 Jul 2014 | 2:46 pm
    by Jayson DeMers Anyone who has Googled him- or herself understands the power and mystique of search engine results. When you run an e-commerce business, where it lands in search rankings plays a critical role in how many people are exposed to your company and its services.When businesses land near the top of the search results page for keywords related to their industries, users are much more likely to click on their pages, view their content, and learn about their products or services. The more visitors to the site, the more opportunities the company has to make sales and achieve high…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall

    Ben Brausen
    17 Oct 2014 | 3:45 am
    Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] - How do Twitter and Facebook compare?  Who wins in a no-holds fight between the two?  This infographic has the answers you seek. AllTwitter Facebook Introduces Safety Check - In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news. Facebook Study: 86% of B-to-B Marketers Now Use Content Marketing - The vast majority of b-to-b…
  • New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX

    Lee Odden
    16 Oct 2014 | 6:53 am
    Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects researching solutions or satisfied clients looking for ways to better engage with the brand. One of the best marketing investments a company can make is in the experiences they create through content. The challenge is, we live in an age of information overload where there’s more information created every 2 days than since the dawn of time to 2013 (Eric Schmidt).  While content plays an…
  • When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning

    Lee Odden
    14 Oct 2014 | 9:02 am
    Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where the B2B companies are today – a mix of tactics directed squarely at the C-level customer – and where a content marketing strategy might take them. With my involvement in the B2B marketing space, I get to talk to a lot of marketing and PR professionals about marketing and communications programs. The desire to “do more” and innovate marketing isn’t unique –…
  • B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines

    Lee Odden
    13 Oct 2014 | 4:14 am
    It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for enterprise software companies to promote side by side feature comparisons. But behind those companies are people – both on the brand and the buyer side of the B’s in B2B. B’s are people too and those people use Facebook to connect with peers socially. They may not look for product spec sheets for manufacturing hardware on Facebook, but they can get an idea of the people behind…
  • Online Marketing News: Facebook Fiends, Snapchat Ads, Goodbye Fake Likes

    Ben Brausen
    10 Oct 2014 | 3:45 am
    Marketers’ Twisted Cross-Channel Attribution [Infographic] - Linking customer data points can sometimes feel like playing a game of Twister. With so many on- and offline customer touchpoints, the pressure to connect the dots can leave marketers feeling red in the face or blue with defeat. Check out the infographic above to see how marketers are connecting the dots. Direct Marketing News Report: We’re Spending 49% More Time in Social Media Apps vs. Last Year - Do you feel more social than you did a year ago? Or at least more mobile? Localytics, a mobile marketing and analytics…
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    John Battelle's Search Blog

  • Else 10.13.14: Smiling Happy Facebook People (Not Teens, Though)

    12 Oct 2014 | 5:00 pm
    The post Else 10.13.14: Smiling Happy Facebook People (Not Teens, Though) appeared first on John Battelle's Search Blog. Now you can buy real, smiling, happy shiny people all over the web, courtesy Facebook. Today’s summary covers the past two weeks of worthy reads, with a strong dose of the Internet’s twin titans Facebook and Google. I’ve also been busy writing on Searchblog, so you’ll find three of my own pieces highlighted below. Facebook’s new Atlas is a real threat to Google display dominance — Gigaom The first such challenge in … forever.
  • Living Systems and The Information First Company

    11 Oct 2014 | 5:32 pm
    The post Living Systems and The Information First Company appeared first on John Battelle's Search Blog. A map tracing the information flows within Uber’s San Francisco market. One of the great joys of my career is the chance to speak at gatherings of interesting people. Sometimes it’s an unscripted, wide ranging conversation (like during Advertising Week, for example), but other times it’s a formal presentation, which means many hours of preparation and reportage. These more formal presentations are opportunities to consolidate new thinking and try it out in front of…
  • My Picks for NewCo Silicon Valley

    9 Oct 2014 | 9:18 am
    The post My Picks for NewCo Silicon Valley appeared first on John Battelle's Search Blog. We’re more than halfway through the NewCo festival season, with Amsterdam, San Francisco, Detroit, New York, and London/UK behind us, and Silicon Valley, Boulder, and Los Angeles coming up. Next up is Silicon Valley, which goes off Oct. 21 – 23, centered on the axis of Palo Alto. This year’s Silicon Valley festival is a pilot – Silicon Valley is more of an idea than an actual *place* per se – and NewCo tends to thrive in city centers. But we’ve found a great…
  • The Next Stage of Mobile Quickening: Links Get Intelligent

    5 Oct 2014 | 4:17 pm
    The post The Next Stage of Mobile Quickening: Links Get Intelligent appeared first on John Battelle's Search Blog. How Branch Metrics works…click to enlarge. Early in a conversation with Alex Austin, CEO of mobile startup Branch Metrics, I had to interrupt and ask what seemed like a really dumb question. “So, wait, Alex, you’re telling me that the essence of your company’s solution is that it….makes sure a link works?” Alex had heard the question before. But yes, in truth, what his company specializes in is making sure that a link works in a very…
  • Else 9.29.14: Google snorts milk through its nose; Food, Things, and Marketing

    28 Sep 2014 | 8:14 pm
    The post Else 9.29.14: Google snorts milk through its nose; Food, Things, and Marketing appeared first on John Battelle's Search Blog. (image) This past week’s links are rife with people asking hard questions of Google and Facebook, and so much the better, I’d warrant. You don’t get to the lead position without raising questions. In fact, that seems to be the theme of the week – asking interesting questions – of our online services, our marketing, and our food (yes, our food). To the links: How Facebook and Google are taking over your online identity –…
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    Ask Kalena

  • Fast Five in Search – Week 42, 2014

    Kalena Jordan
    14 Oct 2014 | 11:09 pm
      This week, I’ve been setting up social media accounts for a new start up biz. We’ve been discussing what content would be the best to invest time in and things are starting to get exciting, especially in the lead up to Christmas. So the inspiration for this week’s Fast Five is: “Where should you invest your time in terms of content marketing and how can you use social media channels to get your shiny new content out there amongst the great unwashed?” Here’s this week’s Fast Five: 1) Should You Invest Your Organic Efforts on Twitter or Facebook?
  • Q and A: Will changing my PDF document title impact my search rank?

    Kalena Jordan
    12 Oct 2014 | 11:22 pm
    Hi Kalena When optimizing a PDF, Adobe Acrobat allows users to choose if they want to display the document’s file name or its title in the title bar at the top of the document (File>Properties>Initial View>Windows Options). During a recent talk about PDF creation I was asked if changing what’s displayed from the default file name to the actual document title would have an impact on search results. My gut feeling is that it has a positive impact, but I don’t know enough about SEO to actually confirm this. Do you know? Thanks heaps! Cheers Diane…
  • Google Analytics: Workshops in Auckland, Wellington

    Kalena Jordan
    10 Oct 2014 | 9:08 pm
    I’ve been running training workshops in conjunction with the Institute of IT Professionals (IITP) here in New Zealand now for over 2 years and really enjoy it. The next round of workshops coming up are on the subject of: Using Google Analytics to Increase Website Traffic and Conversions. These half-day workshops will show you step-by-step how to set up Google Analytics and what key metrics to track in order to measure the success and improve the performance of your web site. Included will be real-life case studies, practical examples and sample reports that you can immediately adapt to…
  • Fast Five in Search – Week 41, 2014

    Kalena Jordan
    5 Oct 2014 | 8:55 pm
      I had a student ask me about video optimization this week. By video optimization, I mean SEO for videos uploaded to her company YouTube account. Naturally, she wanted her company videos to appear at the top of the search results when anyone conducted a search on YouTube for her business brand. I referred her to a couple of my favorite video SEO resources and thought that perhaps you readers may find them useful too. Here’s this week’s Fast Five: 1) How to Optimize Video: Step by Step Instructions by Jennifer Osborne of Aim Clear. Although this post is a little dated, most…
  • Fast Five in Search – Week 40, 2014

    Kalena Jordan
    30 Sep 2014 | 1:08 pm
      Lots of very interesting tech and search news this week. A couple of game changers for those of us using search channels to market products and services. Here’s this week’s Fast Five: 1) Google AdWords Offers Ad Creatives at Scale for PPC by Jessica Lee at Search Engine Watch. This month, Google launched the ability for AdWords advertisers to create ads using custom parameters that you want inserted into your ads. Using a spreadsheet you pre-fill, the feature allows AdWords to retrieve product information that is most relevant to what each customer is searching for and…
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    aimClear® Blog

  • Attending #SMX Social? Register NOW for Social Content Distribution Workshop & Dominate!

    Amber Krohn
    16 Oct 2014 | 1:47 pm
    Coming up in November, our aimClear team will head to Sin City for SMX Social. SMX Social is an annual highlight conference and we’re excited to once again conduct our vaunted workshop.  Held November 18, aimClear’s Social Content Distribution for SEO will take place at the ARIA Resort & Casino. Join our internationally accomplished team to unravel the least understood and most powerful tactic in online marketing: paid/organic social content distribution. Workshop attendees will each receive a (free!) copy of “The Complete Social Media Community Manager’s Guide: Essential Tools…
  • Stop Developing Brain Dead Content. Give the People What They Want.

    Ryan McGrath
    14 Oct 2014 | 1:27 pm
    The demand for desirable content that connects customers with brands is nothing new, but its mammoth progression, especially online, has left some marketers squeezed for content ideas. Many of us understand the need to develop fantastic content that excites customers, builds brand affinity, engages and drives customer acquisition, but how do we generate a never-ending stream of new stories that resonates with our customers? By listening to our audiences. Marketers can easily leverage online brand chatter, reputation monitoring and customer feedback through online and offline avenues to…
  • Usability Expert, Shari Thurow, SHOCKING Retort to Responsive Design

    Kevin Watterson
    14 Oct 2014 | 12:16 pm
    Shari Thurow lives at the intersection of search and usability, so when she says listening is the key to creating a great user experience, we should listen. Shari spent time with Marty Weintraub on the expo floor at SMX East zooming out to hit the key bullet points marketers need to remember when thinking about user experiences and user interfaces.
  • B2B Marketing SPLASH at #SMX East With Casie Gillette

    Kevin Watterson
    13 Oct 2014 | 1:14 pm
    As Director of Online Marketing and B2B expert at KoMarketing, Casie Gillette has heard it a thousand times: Why should I care about social? The short answer: Customers! Casie walked the floor with Marty at SMX East to share insight on where social sits in the marketing mix and the one thing that will blow your mind from where marketing used to be.
  • AdWords Shopping Campaign PPC Compendium: Questions for Success

    Megan Demarais
    9 Oct 2014 | 12:21 pm
    Since Google’s evolution from a free to paid product listing service, advertisers have rolled with the punches, adapting new strategies with every enhancement (or detraction) Google bequeathed. Answering the prayers of retail-centric communities, Google’s creation of Shopping Campaigns in late October 2013 gave sellers insight into deeper product-level (+ benchmark!) data than ever before. The triumphs marketers are experiencing in a Post-PLA Era reveal one thing is for certain: Google Shopping Campaigns are essential for retailers. Yet, without proper maintenance and organization, the…
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  • Google Penguin 3.0 damage report

    Stephen Kenwright
    18 Oct 2014 | 10:50 am
    Google has yet to issue official confirmation but we’re confident that the Penguin algorithm is currently rolling out.Edit: Late Sunday evening Google confirmed to Search Engine Roundtable that Penguin has indeed been updated. Branded3 rank checks more than 125,000 keywords each day – and stores them – so we can see some of the biggest fluctuations already. We can drill this down to specific keywords/topics (SERPs) so we can be much more accurate when diagnosing ranking changes. Several sites we’re sure have been affected by the algorithm in the past have seen huge increases…
  • Why I hate SEO

    Laura Crimmons
    17 Oct 2014 | 7:11 am
    I realise that’s quite a bold title for me to choose when I do work in the SEO industry and I guess what I really means is; I hate how old school SEO has impacted the industry we work in today and how everyone is obsessed with quantifying everything – but that wouldn’t have made for a snappy title. I didn’t work in the industry in the times when people were buying links left, right and centre, using article spinning, comment spam etc. But despite that, it’s all still haunting me today in the job I try to do. Heading up the Comms team at Branded3, it’s my job to oversee all link…
  • Why Sainsburys search visibility is down 35% this week

    Patrick Altoft
    16 Oct 2014 | 1:43 am
    Supermarkets are having a pretty rough time at the moment and Sainsburys in particular is not having the best of weeks (don’t mention Nectar points or Brighton) so I noticed with interest the chart below this morning. The reason for the drop is nothing to do with an penalty or any problems – Sainsburys have taken the decision to close their non-food website and stop selling lots of items online and as Google has seen the pages disappear, they have removed the site from the rankings. What is remarkable is the size of the drop – Sainsburys were doing so well…
  • Share price at risk due to Google algorithms? Branded3 launch Search Due Diligence service

    Patrick Altoft
    14 Oct 2014 | 4:13 am
    Download the PDF below for more info. Search, and SEO in particular, has always been a bit of a challenge for big brands to capitalise on. With Google changing its algorithm hundreds of times a year and the SEO industry adapting and changing to keep up, it’s no wonder that larger brands sometimes lag behind and in extreme cases can be caught out doing the wrong thing at the wrong time. In the last few years, Google has dished out penalties to thousands of websites including some of the worlds biggest brands, brands that woke up one day to find that their Google traffic had nosedived…
  • Branded3 takes on the gruelling @BritMilFit Major Series

    Natasha Nanner
    14 Oct 2014 | 3:04 am
    While many people were slowly getting out of bed and enjoying a lazy Sunday morning last weekend, the Branded3 team decided to wake up early and take on the gruelling British Military Fitness Major Series. Heading down to Bramham Park on 12 October, our team bravely agreed to run in the 10K obstacle race (we weren’t aware there was a 5K option!) and performed brilliantly, with our Managing Director David Crawford even completing the exhausting course in under 90 minutes! The award-winning Major Series event sees participants battle through muddy “stench trenches”, run up hills, climb…
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    Stone Temple Consulting - Digital Marketing Excellence

  • Voice App Answers Study: Google vs Siri vs Cortana (Infographic)

    Mark Traphagen
    16 Oct 2014 | 12:01 pm
    Which voice search app – Google, Siri, or Windows Cortana – is best at directly answering questions? We wanted to find out, so we prepared a set of over 3000 questions that could potentially generate a simple answer and asked them to all three apps. For complete test methodology and results, see our article The Great Knowledge Box Showdown. Now here are the chief results of our test in one sharable infographic. To embed this infographic on your own site, scroll to the bottom and copy the provided embed code. Click the image to view full size Share this Image On Your Site (Copy…
  • The Great Knowledge Box Showdown: Google Now vs. Siri vs. Cortana

    Eric Enge
    7 Oct 2014 | 8:00 am
    Google’s Knowledge Graph has been the center of much attention lately. We have been hearing a lot about another concept called the Knowledge Vault as well. But just how extensive is Google’s capability? And what about Siri and Bing/Cortana? How do they stack up? To find out, we loaded the Google App onto an iPhone (Google Now is part of the Google App), tested out Siri, and got our hands on a Windows phone so we could test Cortana, and took them all for an extended test drive.  These are the things we set out to measure in this study. To do that, we took 3086 different queries…
  • Ello: The Complete Guide to the Ad Free Social Network

    Mark Traphagen
    28 Sep 2014 | 7:49 pm
     Ello is the hot new “ad free and always will be” social network that all the cool kids are clamoring to get on. Although it’s been around for a few months, it’s existence went viral during the final weeks of September 2014. On all other social networks a reader couldn’t go far before seeing a post from someone asking for one of the precious but scarce invite codes. This post will serve as a frequently-updated guide to the features of Ello and how to use them. You can download the latest version in PDF form here (coming soon).   Ello was created by a group…
  • Facebook Post Types: Picking a Winner Isn’t Easy

    Kathy Alice Brown
    25 Sep 2014 | 7:36 am
    It’s no secret that at StoneTemple we are Google+ enthusiasts. It’s widely known in the Google+ community that image posts are the most effective. And it makes sense; today’s users expect a rich experience when they interact with the web, with quality, eye-catching visuals that convey the tone and message of the content.  For most digital marketing campaigns, compelling and engaging images are a key component; whether it’s a content marketing campaign centered around an infographic or great pictures to build a Pinterest audience.  So we were bit surprised to find that when it comes…
  • The Power of the Personal: If You Liked It Then You Shoulda Put Your Name on It

    Mark Traphagen
    18 Sep 2014 | 11:50 am
    “If ya liked it then you shoulda put a ring on it” sings Beyonce. She’s saying, if you really want someone, be willing to have your name associated with them. I won’t sing to you (believe me, you should be thankful), but I am going to tell you: if your want to be known for something, then you shoulda put your name on it. I’m talking about the power of the personal. The authority of the authentic. The intimacy of the identified. Take the jump below the image to find out how the Power of the Personal can supercharge your brand message! Let’s Face It Image…
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  • 15th Anniversary Pubcon Las Vegas 2014 Was One For The Ages

    Lane R. Ellis
    17 Oct 2014 | 8:00 am
    Pubcon Las Vegas 2014 went down as one for the ages to celebrate 15 years of success, and once again showed why it’s been named a Forbes must-attend conference and an...Continue this story.
  • Get in the Fast Lane with SEO Tips from Car Dealerships

    Brittni Diaz
    8 Oct 2014 | 11:06 am
    PUBCON LAS VEGAS 2014 LIVE-BLOGGING COVERAGE by Brittni Diaz, online PPC and neuromarketer at Tandem Interactive. The car dealership industry is behind on the times when it comes to online marketing. Learn the key...Continue this story.
  • Mission Driven Execution Keynote by Chris Brogan

    Brittni Diaz
    8 Oct 2014 | 8:03 am
    PUBCON LAS VEGAS 2014 LIVE-BLOGGING COVERAGE by Brittni Diaz, online PPC and neuromarketer at Tandem Interactive. Mission drives bigger stories and opportunities. Chris Brogan‘s goal is to use three different story lines for a backdrop....Continue this story.
  • Facebook Keynote Introduces New Features for Marketers

    Brittni Diaz
    7 Oct 2014 | 3:59 pm
    PUBCON LAS VEGAS 2014 LIVE-BLOGGING COVERAGE by Brittni Diaz, online PPC and neuromarketer at Tandem Interactive. Facebook has done an amazing job building a mobile platform for success, but most marketers are not seeing...Continue this story.
  • Creating Socially Engaging Content

    Brittni Diaz
    7 Oct 2014 | 12:51 pm
    PUBCON LAS VEGAS 2014  LIVE-BLOGGING COVERAGE by Brittni Diaz, online PPC and neuromarketer at Tandem Interactive. Looking at making your content ‘socially sexy’? Jennifer Slegg covers how to work less, plan more, and kick-start...Continue this story.
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    Bing Ads Blog

  • Australian Summer Retail Trends: what you need to know to maximise your chances of converting on Bing

    Andrew John - MSFT
    16 Oct 2014 | 5:09 pm
    Yes, it’s almost Christmas time again! It feels like only yesterday we were hanging up the Christmas lights and making the last minute dash to the store to purchase gifts we should have bought months ago. The great thing about being online is that...(read more)
  • Bringing Advertisers More Value through Investments in Bing Ads

    David Pann - MSFT
    16 Oct 2014 | 9:15 am
    As a baseball fan, one of my favorite quotes is, “You owe it to be the best you can be.” This is true not only for the game or in life, but also in business – and everyone here at Bing Ads knows that it’s our responsibility to...(read more)
  • Get Ready for Small Business Saturday on November 29

    Matthew Lydon - MSFT
    16 Oct 2014 | 6:00 am
    It's no secret that the holiday season is the number one retail shopping time of the year. 1 Because of this, many small businesses depend on the holiday shopping season to help maximize their revenues and increase profits, making this time of year an...(read more)
  • Blurring the Lines: The Rise of Omni-channel Retail

    Shelby Gagnon - MSFT
    15 Oct 2014 | 9:00 am
    We all know shopping has changed now that digital and mobile access provide close to real-time price and product information. When we took a look the latest retail stats, one thing stood out: the line between online and in-store shopping is blurring....(read more)
  • Bing Ads Insiders Podcast: Your Mobile Opportunity this Holiday Season

    Gwendolyn Kestrel - MSFT
    14 Oct 2014 | 8:00 am
    " But if you ask people what the three most important things that they carry are -- across cultures and across gender and across contexts -- most people will say keys, money and, if they own one, a mobile phone." Jan Chipchase: The anthropology of...(read more)
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    Get Elastic Ecommerce Blog

  • Pinterest and Ecommerce [Pinfographic]

    Linda Bustos
    17 Oct 2014 | 12:08 am
    This week’s infographic (or “Pinfographic”) comes from Wishpond, highlighting how users interact with products on the popular social network.Tweetable Highlights80% of Pinterest users are women, 50% have children Tweet thisPins with prices get 36% more likes than those without #richpins Tweet this69% of Pinterest users have found an item they wanted to buy vs 40% of Facebook users Tweet thisPinterest referrals spend 70% more than customers referred from other channels Tweet this15% of engagement with brands on Pinterest is through brands’ own pin boards Tweet this
  • The Point of Using Rich Pins

    Linda Bustos
    15 Oct 2014 | 8:42 pm
    Rich pins are to Pinterest marketing what rich snippets ( is to search marketing.Adding metadata to your pinnable content such as pricing, Buy This calls-to-action, descriptions and stock availability gives Pinterest users more information than just the visual.One study found Pins with prices get 36% more likes than those without. Target saw a 70% increase Pinterest referrals after enabling rich pins. (YMMV – your mileage may vary).Pin droppingBut one of the most interesting perks of rich pins is that Pinterest notifies any user that’s pinned your product by email when…
  • How Tinder Tackles an M-Commerce Problem

    Linda Bustos
    13 Oct 2014 | 1:04 am
    Mobile shopping has exploded in recent years, and online retailers have responded by designing mobile friendly sites and apps. But rather than design these experiences for the mobile context, this often equates to adapting the catalog storefront for the smaller screen.The catalog storefront was introduced in the mid-to-late 90′s, created for desktop dimensions, at a time when tables-based Web design was de facto, pages took eons to load and if you wanted to take an action – you’d double click.Long live the catalog?15 years+ later, we’re still clinging to the catalog…
  • Men vs Women: How They Shop Online [Infographic]

    Linda Bustos
    9 Oct 2014 | 11:01 pm
    Contextual commerce is all about delivering a more relevant experience based on what you know about a visitor. New vs returning visits, geolocation, past browse and purchase history, device type and referring source are useful pieces of context. And if you can identify gender, this may also influence the contextual experience.The folks at Minewhat suggest certain features and content appeal more to the respective genders, presented in today’s infographic.While it’s risky to make generalizations based on this data (several stats are quite close between the sexes, and there’s…
  • Live from Our Big Ideas Session Replay

    Linda Bustos
    6 Oct 2014 | 1:05 am
    If you missed Breaking Bag: Reinventing the Customer Experience at Every Touchpoint, our Big Ideas session at, we’ve got the replay for you. This 20 minute discussion covered the concepts of reinventing the storefront, exploring contextual commerce and iBeacons.Email and RSS susbcribers – can’t see video? View the replay on Youtube.
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    Compete Blog

  • Sunday Series: Test Prep Sites Score Well

    Laura Cantwell
    19 Oct 2014 | 8:34 am
    It’s fall, and for high school seniors that means one thing: college applications. In September the sites in our test preparation category saw strong MoM growth, particularly those that focus on college admission tests. did well last month. Up 35% in traffic from unique visitors, the site made its way into the top 1000 sites, pulling in with a Compete Rank of #946. The SAT-focused page of the website,, received s total of 1,175,734 UVs in September. The website associated with the other prominent college admissions exam,, saw substantial…
  • The Weekly Compete Pulse

    Laura Cantwell
    18 Oct 2014 | 8:44 am
    In this edition of the Weekly Compete Pulse, we’ve featured a few of our favorite email marketing, content marketing, and overall digital marketing articles. If you missed any of them on our feeds this week, take a look at them below! What Really Makes a Digital Ad ‘Premium?’ Advertising Age is reestablishing their definition of “premium” ads within the confines of context and content. To educate yourself on their take on the term, and to learn their three things that advertisers need to consider in order to optimize their premium ads, check out the article. Email Marketing…
  • Sunday Series: US Open Serves Up Some Heat

    Laura Cantwell
    12 Oct 2014 | 8:33 am
    With the release of September data comes a new list of fast moving categories! Topping the list is tennis, with several related sites seeing a dramatic increase in traffic in September. Likely, this is due to the US Open, which began in August and awarded its champions during the September 8 finals. Traffic to increased significantly in September, up 330.51%. The site saw its annual spike in traffic last month jumping from under 400,000 unique visitors in August to 1.7 million in September (up from 1.3 million in September 2013). Moreover, average stay has dramatically lengthened…
  • The Weekly Compete Pulse

    Laura Cantwell
    11 Oct 2014 | 8:29 am
    Happy Columbus Day Weekend! In honor of the holiday, we hope you’ll explore some of our favorite articles from the past week. Here are the top five digital marketing articles from our feeds. The 5 Digital Marketing Trends for 2015 It’s predicted that digital marketing will continue to thrive in 2015. This article by Innovation Enterprise discusses how the industry is likely to transform in the coming year. Learn what will remain relevant and what will become vital in 2015 here. 10 Tips For Creating Your Social Media Strategy Social media is crucial for any business, but getting started…
  • Webinar Replay: Automotive Mobile vs. Desktop Shopping Trends

    Tom Lucido
    10 Oct 2014 | 9:19 am
    Over the course of the past couple of years, shopping behavior has shifted dramatically from desktop to mobile platforms, and automotive shopping is no exception. Consumers are now visiting sites such as,, etc. while on dealership lots to compare prices and attributes of the vehicle they just test-drove to the rival model down the street. To examine these shifts in usage and the impact they could have on media optimization, Millward Brown Digital (which operates the Compete panel of millions of consumers) investigated mobile vs. desktop shopping trends during a seven…
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    Small Business Search Marketing

  • Everything You Need to Know About SEO, You Can Learn on Twitter (Part 1)

    Matt McGee
    17 Oct 2014 | 9:33 am
    Alright peeps, little did you know, but I’ve been faving and bookmarking your SEO tweets for like the past two years or so. Maybe more. (I’ve also been faving and bookmarking your social media marketing tweets, and those’ll show up in a future article.) The thing I’ve learned most from this exercise? You can learn a lot about SEO by following the right people on Twitter. Below are 21 great SEO lessons from some smart and excellent Twitter users. If you want more of their wisdom, start following them. Or just wait until I compile part two … but that might be a…
  • This Just In: “Deconstructing Pigeon” Session Added to @SMX East (Speakers Wanted)

    Matt McGee
    31 Jul 2014 | 7:41 am
    In light of last week’s news about Google’s new “Pigeon” local algorithm update, we’ve decided to add a session about it at SMX East: Deconstructing Pigeon, Google’s New Local Search Algorithm I’ll be coordinating that session, and I’m looking for speakers right now! It’s scheduled for day two of the conference, which is October 1st, from 1:30 to 2:45 pm. Ideally, we’ll have a panel with 2-3 speakers and then plenty of time for audience Q&A. What I’m Looking For I know it’s less than a week since Pigeon came to light,…
  • What I’m Looking For in My Sessions at SMX East 2014

    Matt McGee
    26 Jun 2014 | 11:02 am
    We’ve just published the SMX East 2014 agenda and I have two sessions that I’m coordinating this year — one on local search, and the second on Pinterest as a search engine and e-commerce marketing opportunity. The Speaker Pitch Form is also open, so if you’d like the chance to be part of either of my sessions — or some other session(s) — get your pitch together and submit it as soon as you can. (Reminder: see my unofficial tips for submitting pitches.) As I’ve done before, I want to give a quick heads up about what I’m looking for in each…
  • Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

    Matt McGee
    16 May 2014 | 8:43 am
    My bike, its front tire flat as a pancake yesterday. What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I didn’t trust myself to do it right after three decades, and Mike promised to come out, fix my flat tire and give my bike a general tune-up, too. While we were on the phone, Mike said he’d be happy to educate me so that I could…
  • Need Local SEO Help? Try the Local U Forums

    Matt McGee
    23 Feb 2014 | 1:47 pm
    I’ve been remiss in mentioning that the Local University crew recently opened up a members-only local search forum that gives everyone access to conversations and Q&A with the Local U faculty, not to mention some of the smartest minds in the local search/marketing industry. It’s like drafting your own local search “dream team” and having access to ask questions whenever you want. Can’t beat that, especially since the monthly fee is less than what you’d spend for just one hour of consulting with folks like Mike Blumenthal, David Mihm, Mary Bowling, Mike…
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  • The Mobile Marketing Trends Brands Need To Be Aware Of

    Cormac Reynolds
    16 Oct 2014 | 12:08 pm
    In the last half decade we’ve seen significant and continuous growth in the use of smart phones and tablets on the market and it’s changed the way internet marketers approach their work. Change will be a constant in the mobile marketing field for a long time to come and as technology improves mobile marketing will continue to innovate and grow. Of course, the best way to make the most of your mobile campaign is to plan for the future – so here are the trends currently dominating the mobile marketing arena. Personalisation and iBeacon One trend we’re seeing is towards personalised…
  • Making Affiliate Marketing Attractive to Bloggers

    Rachel Honoway
    15 Oct 2014 | 10:00 am
    This article appeared in issue 27 of FeedFront Magazine, which was published in August 2014. tl;dr – 3 principles that managers, networks and solution providers should keep in mind when trying to attract bloggers. Ask any affiliate manager, network or solution provider what their goals are for the coming year, and you’re guaranteed to hear “bloggers” in their answer. Some will have a specific goal of recruiting more bloggers, while others have sales or performance targets to hit, and will be looking to bloggers to meet the mark. This ever-growing crop of publishers represents a huge…
  • 7 Things All Great Brands have in Common

    Cormac Reynolds
    13 Oct 2014 | 9:04 am
    A business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your website design and content. A holistic approach is a winning approach when it comes to branding, however not all businesses succeed in accomplishing this all-inclusive methodology. Branding that doesn’t match internal and external audiences’ perceptions can cause conflict, problems and ideally should be changed. Fortunately, though you can’t control what people say…
  • 5 Crucial Call Handling Tips for Increased Sales & Conversions

    Zoe-Lee Skelton
    25 Aug 2014 | 2:13 pm
    Generating leads is one of the most challenging activities a business can face, with managing conversions one of the difficult aspects of this practice. But despite the digital age, phone calls provide some of the highest quality leads and they play a crucial role in generating online sales and enquires too, as a group of online retailers discovered. According to a case study recently published by web analytics and call tracking software company, Mediahawk, telephone conversations play a significant role in hastening the path to conversion. Their research into the telephone calls of a group…
  • Look Up at Conferences

    David Lewis
    7 Aug 2014 | 7:00 am
    This article appeared in issue 27 of FeedFront Magazine, which was published in August 2014. This isn’t a new age article about improving your attitude and feeling good. Although there are studies that show smiling and having better posture do make you more positive. No, this is quite literally a recommendation for you to look up instead of down while you’re at Affiliate Summit East 2014, and everywhere else in life. It was difficult at Affiliate Summit West 2014 in Las Vegas last January to dodge all of the people with yellow name badges…
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    Understanding Google Places & Local Search

  • Google + Local Pages No Longer Supporting GA Tracking Codes

    Mike Blumenthal
    16 Oct 2014 | 10:41 am
    Update: Solution found! Tony “Tiggerito” McCreath has figured out that apparently the problem is caused by the ? in the GA code. If you replace the ? With a # symbol it works, redirects without the ugly error message and still provides the data to GA. Historically if you wanted to measure traffic to your site from Plus page for local you could add a Google Analtyics tracking code to your site’s URL. Whether this is a bug or not or permanent change is not yet clear but since around the first of the month if your link in the G+ Dashboard to your website includes a tracking code,…
  • One Very Strange Survey – Is Google Getting Into the Data Distribution Business?

    Mike Blumenthal
    15 Oct 2014 | 9:52 am
    This survey from Ipsos, a market survey company, claims to be on behalf of Google. If that is true then the questions are quite bizarre and really makes one wonder what Google is up to. Is Google looking to replicate what Yext has done with real time data distribution? Or just shooting an arrow across their bow? Update:  Google has confirmed that they in fact did send out this survey. I asked Yext if was their survey and they said that it wasn’t theirs but they had heard of it from some of their clients. If the survey is in fact not from Google then it would seem that the survey world…
  • Pack Tests Continue

    Mike Blumenthal
    14 Oct 2014 | 10:00 am
    Here is a slight variation on the Pack results that Google has been testing. It was visible yesterday on IE (which I don’t have on my machine so I can replicate). The “more” links take the searcher to a brand search rather than a knowledge panel. In being more explicit than the current roll over it will do two things – be a more obvious call to action to the user and thus more likely to be seen AND count as another search on Google thus providing one more opportunity to show an ad> Related posts: Google Local Pack And Carousel Tests Continue What are the…
  • My Business Locations Business Accounts – A Tool to Manage Social in Bulk

    Mike Blumenthal
    14 Oct 2014 | 4:50 am
    Google has just announced the availability of My Business Locations (i.e. bulk) Business Accounts. Essentially this feature allows for an easy secure way to add social managers in bulk and to transfer the ownership of the bulk account or parts of the account to another users.Business accounts provide a safe way to share management of your locations with multiple users. “Business accounts are like a shared folder for your locations–a simple way to share access to a set of locations with coworkers.” In the past ownership and management has been associated with the location. Google has…
  • Free Google Local Duplicate Listing Finder Tool

    Mike Blumenthal
    10 Oct 2014 | 7:38 am
    Finding duplicates for the same listing with the Google local index is critical. Unfortunately the new Maps is terrible at it and G+ creates too many false positives. You can revert to the old Maps and its increasingly quirky behavior or MapMaker to find the duplicates in the Google Local index but both of those are slow and somewhat clunky. Michael Cottam has recently released a lightweight duplicate Google Page finder tool to do just that. He developed it for a large medical clinic that that had a huge mess on its hands between the clinic’s, Google’s and the practitioner’s…
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    Matrix Marketing

  • Writing Lean for the Sharing Scene

    Elizabeth Brown
    16 Oct 2014 | 12:00 pm
    One of the key factors of producing quality content, is keeping it short, simple and to making your point. The idea behind the content is to provide a clear, concise message that is of such valued substance, it encourages others to share it; while also coming back to your site, for further content and shares. Having a content strategy is important, prior to it’s creation and distribution. When creating content, there is conflicting information online concerning words that you shouldn’t use in your text. One article I read suggested that you should never use the word utilize, as…
  • MT. SERP: Slow To Climb Quick To Fall

    7 Oct 2014 | 12:00 pm
      When it comes to SEO and organic rankings it can be a slow climb to the top. Ranking for keywords and building strong quality links takes time, patience and a lot of hard work. Its not as easy as flipping a switch. It’s a sluggish climb and no one can guarantee you will ever reach the peak. If you think your going to lace up your SEO shoes and race to the top of the SERPs you’re only fooling yourself and your clients. It takes a structured game plan and a constant effort to even begin the climb. It’s True! Content is King! Google loves content, after all it is…
  • Quality Content and Social Media… Holding Hands?

    Elizabeth Brown
    30 Sep 2014 | 9:00 am
    It would be difficult for me to believe that you do not have at least one profile on a social media site; as a way of staying connected with friends and family, reading news sources or to simply tweet what you have had for lunch today. That being said, lets evaluate what it is that you are doing each time you post to your social network. That’s right, you are creating content! In order for someone to like a post on Facebook or retweet today’s lunch, you first have to create and post that content. Now, unfortunately when we are looking at this from a business perspective, a 144…
  • The Case for Cryptos and SEO

    25 Sep 2014 | 12:00 pm
    SEO is marketing and marketing is sales. If you could put yourself in front of an entirely new audience that’s happy and excited to be able to spend money with you… And you have zero risk, a 1% merchant fee why wouldn’t you do it? More importantly this is good for SEO. I know, I know… I’ll get backlash for saying this, but… There are hundreds of directories out there that will be more than happy to link to your site because you now accept cryptos! Directory links aren’t worth what they once were; however site’s like: Best of the Web, YahooDir,, and…
  • Should You Stick With the Standard Design or Go Outside the Design Box?

    18 Sep 2014 | 6:00 am
    If you surf the internet at all, you know that the majority of websites follow a standard design layout: Logo in the upper left corner Primary navigation under the logo Content on the left You get the picture, right? While it is true that you don’t want your business website to look like ‘all the rest’ or blend into the pack, there are a lot of reasons to stick with the formula. Right to left, right to left First off, the logo and it’s placement in the upper left of the website. The logo should be considered the overall branding piece of your business. It is placed on all materials…
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    SEO Blog – MoreVisibility

  • DIY User Experience Evaluation: Where to Look & What to Look For

    Lauren Owens
    8 Oct 2014 | 3:22 am
    User experience can mean the difference between traffic that converts and traffic that bounces. If you suspect that your website is not performing as it should be, it may be time for a user experience evaluation. Follow these steps in order to find the “holes” in your website that could be contributing to a negative […]
  • SEO Content Optimization: Way Beyond Keywords

    Lauren Owens
    1 Oct 2014 | 3:27 am
    Although SEO and the Search Engine Result Pages (SERPs) have evolved significantly over the past several years, many content creators still think that  content optimization is about sprinkling keywords throughout their content and hoping for the best. Of course, nothing could be further from the truth. For any keyword, the search engines deliver millions of […]
  • Niche Search Engines Part 3: Wolfram|Alpha

    Michael Bergbauer
    22 Sep 2014 | 3:00 am
    The next entry in our series continues the theme of differentiation. Google’s mission (on the search engine front) is to organize the information on the web and make it readily accessible. Wolfram|Alpha has the same goal, but takes a completely different approach – providing users with results they can’t get anywhere else. Wolfram|Alpha takes the […]
  • SSL & SEO: What You Need to Know

    Matt Crowley
    17 Sep 2014 | 9:13 am
    There has been a lot of talk lately about Google’s decision to make site security a ranking factor for Search Engine Optimization (SEO). But whether or not you switch from an unsecure site (HTTP) to a secure site (HTTPS) currently has very little to do with SEO. There are bigger questions to consider, including the […]
  • Structured Data Markup: Tools for Testing and Implementation

    Matt Crowley
    14 Jul 2014 | 3:54 am
    It can be a complicated process to implement structured data markup and ensure that it is done properly. With all of the nuances that come along with structured data markup, and the fact that even proper implementation does not guarantee rich snippets; your ability to identify any issues can be quite limited. However, Google […]
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    Interactive Cleveland

  • Pubcon 2014: Day 1

    10 Oct 2014 | 9:56 am
    This past week, I had the pleasure of attending the Pubcon conference in Las Vegas for the second time in three years. Once again, the conference did not disappoint. This year, I made a point to attend all but the last session on Tuesday. This year’s speakers were top notch folks. Each session was very informative and at times entertaining. Below are just a few highlights from the conference sessions I attended on the first day. Google Penalty Recovery Lead by a panel that included Gareth Hoyle, Shahid Awan, Marie Haynes, and Arnie Kuenn, this session gave an update on the changes…
  • 5 Free SEO Audits

    28 Jul 2014 | 10:25 am
    To celebrate LeBron James’ return to Ohio, we’re offering a Free SEO Audit** by hand (written in Comic Sans) during the month of August. Our team is on the clock! Using 23 minutes, each member of our team will generate as much high level data as we can for the SEO audit and send you a report detailing these high level results. Hurry, this offer expires on 8/1/2014! There are only 5 “starting spots” total for the free audit. Just submit the form below to enter! Contest Closed **Terms & Conditions: Interactive Cleveland Inc. will select (5) website entries to…
  • What is a good ROI for Ecommerce?

    18 Jun 2014 | 8:17 am
    The weather is heating up (finally) and the sound of ice cream trucks fill the air. Summer is approaching and everyone is thinking time off. If your boss is out of the office or your team is on hiatus, its a perfect time to do a deep dive into your website reporting. ROI, or return on investment, is a great way to measure your marketing efforts across different channels and opportunities. I’ve found that it is much easier for an e-commerce website to calculate ROI than other industries such as B2B or lead generation. For lead generation or B2B, the final sale could take several months…
  • Top Search Banner a Scam?

    21 May 2014 | 9:28 am
    I recently received an email from a “search banner” service. Ever heard of these sites or services? Below is an example email pitch I received this week from one of these companies. They claim to “get you to the top of Google” for specific keywords like “insurance”. They claim you are wasting money on Google pay-per-click advertising and promise a shortcut to the top. Sound too good to be true, right? Well, it is. By the way, if you do a brand search (“XYZ Search Banner Topper”) for these companies on Google, they will likely not appear on the…
  • Keyword Reporting Not Dead Yet?

    25 Apr 2014 | 11:23 am
    Yes, I still keep track of keywords. I know what you’re thinking, with all the changes at Google to thwart rank manipulation, why would you want to still report on unreliable metrics. The keyword discussion with clients can only lead to the question of “why does keyword X not rank”? Let’s go back a few years and look at the keyword report from a more holistic point of view. The Good Old Days In 2008, keyword ranking reports were the primary way SEO was measured. You created a few article directory posts, built several keyword rich directory links and BOOM keyword X…
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    SEO & Marketing Company » Blog

  • International SEO Guide

    Gabriella Sannino
    6 Oct 2014 | 12:00 am
    When your company is ready to take your web presence to the next level, the answer is International SEO. Your local market already knows and loves you, but what about potential customers in Europe, South America, Asia, Africa or the […] The post International SEO Guide appeared first on SEO & Marketing Company.
  • Boost Your Online Authority

    Gabriella Sannino
    29 Sep 2014 | 12:00 am
    Managing your company’s website, blog or article campaigns can seem like an overwhelming task at first. Maybe you’ve never been a full-time SEO consultant, writer or haven’t had a marketing department at your disposal – whatever the case may be, […] The post Boost Your Online Authority appeared first on SEO & Marketing Company.
  • Stories from Women in Tech: Why Gabriella Sannino Keeps Burning Her Bra

    Level343 Team
    25 Sep 2014 | 12:00 am
    Honoring women has always been important to the Level343 brand. As many of you may already know, the agency’s owner, Gabriella Sannino, has kicked off a number of viral campaigns supporting women working online and in SEO, including #HonoringWomenWed, and the […] The post Stories from Women in Tech: Why Gabriella Sannino Keeps Burning Her Bra appeared first on SEO & Marketing Company.
  • Knowing Which Marketing Consultant to Believe

    Gabriella Sannino
    22 Sep 2014 | 12:00 am
    If you’ve had your own website for very long at all, you’re probably painfully aware of how many fly-by-night SEOs and marketers are ready to stuff your inbox with spam, hoping to separate you from your money. Once you’ve been […] The post Knowing Which Marketing Consultant to Believe appeared first on SEO & Marketing Company.
  • Global Marketing Strategies

    Gabriella Sannino
    15 Sep 2014 | 12:00 am
    Global marketing is an effective and profitable concept. This aspect of marketing leverages the marketing strategy in order to appeal to numerous markets. This offers several benefits which helps guarantee consistency across markets and conserve resources. There are several techniques […] The post Global Marketing Strategies appeared first on SEO & Marketing Company.
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    Bruce Clay, Inc. Blog

  • New Structured Snippets: An Enhanced SERP Snippet Is Just a Table Away

    John Alexander
    16 Oct 2014 | 4:56 pm
    New Structured Snippets: An Enhanced SERP Snippet Is Just a Table Away was originally published on, home of expert search engine optimization tips. On September 22, the Google Research Blog announced Structured Snippets, a feature that “incorporates facts into individual results snippets in Web Search.” What it amounts to is elements from an HTML table being shown right in the SERP. If this sounds at all like Structured Data, it should. Sort of. Google displays data from your website on their results page, yet it doesn’t require schema markup or any other specialized…
  • What Are Social Meta Tags? Open Graph and Twitter Cards Made Easy

    Niki Payne
    15 Oct 2014 | 11:49 am
    What Are Social Meta Tags? Open Graph and Twitter Cards Made Easy was originally published on, home of expert search engine optimization tips. Have you ever pasted a link into Facebook or Google+ to find that the associated image has nothing to do with the content of that page, or that the post description reads like an SEO Mad Lib? You think twice about sharing it, don’t you?  Social Meta tags give marketers control over the experience their content produces as it shows up on social networks including Google+, Facebook and Twitter. For instance, if someone copies a…
  • Pubcon Liveblog: SEO Mosh Pit

    Matthew Young
    9 Oct 2014 | 5:46 pm
    Pubcon Liveblog: SEO Mosh Pit was originally published on, home of expert search engine optimization tips. It’s Pubcon’s 15th birthday (and the final panel), and you know it’s a party when there’s beer and cake and an SEO Mosh Pit, a Q&A session where conference attendees get to ask their questions of some of digital marketing’s best minds and leaders, including Bruce Clay, about the current SEO state of affairs. A panel of digital marketing’s best minds at Pubcon’s SEO Mosh Pit Leading the charge is moderator, Brett Tabke, Pubcon CEO. Introducing the…
  • Pubcon Liveblog: Utilizing Personas in Social Media Contests

    Kristi Kellogg
    9 Oct 2014 | 5:09 pm
    Pubcon Liveblog: Utilizing Personas in Social Media Contests was originally published on, home of expert search engine optimization tips. Direct from Collegis Education, online community specialist Kendall Bird and inbound marketing specialist Katy Katz are going to dive into personas – why they matter, how to leverage them in social media contests and more. Kendall Bird and Katy Katz at Pubcon Las Vegas 2014 Knowing your personas at a really detailed level is important. Personas should play into all your social media efforts, Bird and Katz explain. What Is a Persona? “A…
  • Pubcon Liveblog: Link Building Without a Penalty

    Kristi Kellogg
    9 Oct 2014 | 2:03 pm
    Pubcon Liveblog: Link Building Without a Penalty was originally published on, home of expert search engine optimization tips. Rhea Drysdale, CEO of Outspoken Media, Joe Youngblood, founder of Winner Winner Chicken Dinner, and Russ Jones, chief technology officer at Virante, are going to talk link building in this Pubcon Las Vegas 2014 session. But first a disclaimer from Bruce Clay, session moderator and Bruce Clay, Inc. president: if you are going to build links, proceed with caution. The tactics mentioned herein are for your information; Bruce Clay, Inc. does not endorse…
  • add this feed to my.Alltop » Blog

  • Five Content Marketing Metrics You Don’t Know But Should

    Claye Stokes
    11 Oct 2014 | 11:33 am
    Five Content Marketing Metrics You Don’t Know But Should is a post by SEO expert Claye Stokes. For information about our SEO services or more great SEO tips and tricks, visit the blog. On September 24th I had the opportunity to participate in a webinar hosted by David Malmborg from Right Intel. We discussed five important data points that are really good leading indicators of your eventual success (or unfortunate misfires) in content marketing. These are important metrics, but too many companies don’t pay any attention to them. First off, I want to mention a caveat that these…
  • Digital Marketing IS Marketing
    7 Oct 2014 | 2:47 pm
    Digital Marketing IS Marketing is a post by SEO expert For information about our SEO services or more great SEO tips and tricks, visit the blog. There was a time when companies would specifically hire a digital marketing specialist to handle those aspects of a marketing plan – and rarely would that person have much to do with the rest of the marketing team. Things have changed a lot in the last few years, though, because digital marketing is no longer a mysterious, unrelated strategy. Instead, all aspects of modern marketing are interwoven into the same digital world, and…
  • Can Google Determine the Level of Quality in Your Content?

    Andy Eliason
    27 Sep 2014 | 8:56 am
    Can Google Determine the Level of Quality in Your Content? is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the blog. In the recently released Searchmetrics Ranking Factors Study, the case for quality content is once again highlighted as a critical SEO component. There should be any number of people out there who are rolling their eyes right about now, thinking: not another post about how “content is king.” We’ve heard it before. How many ways can you keep saying the same thing? Well, that’s what I usually…
  • 10 Tips For Writing High Quality, Engaging Website Copy
    10 Sep 2014 | 7:57 am
    10 Tips For Writing High Quality, Engaging Website Copy is a post by SEO expert For information about our SEO services or more great SEO tips and tricks, visit the blog. Today we have our second guest post from Julia McCoy, CEO of Express Writers. You’ve purchased your domain and written up product descriptions, an about page, and, of course, the homepage, but it seems that your website is hardly getting any views. You might even notice that you get a few visitors, but they seem to leave your site quickly without looking around. What’s the big deal? Obviously they…
  • SEO for Ecommerce Websites
    30 Aug 2014 | 8:00 am
    SEO for Ecommerce Websites is a post by SEO expert For information about our SEO services or more great SEO tips and tricks, visit the blog. Today, it seems impossible to imagine a world without the Internet and the everyday conveniences it provides. Ecommerce, for example, is one of those things that has changed the way we think about purchasing everything from personal electronics and fashions to major additions to a person’s home. Simply put, it has revolutionized the shopping industry ever since it started, but despite its long history, not everyone understands the…
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  • 100 People in the Triangle You Should Connect With Today

    Phil Buckley
    16 Oct 2014 | 8:45 am
    From 1918 - 100 People in the Triangle You Should Connect With Today: Sometimes the smartest people keep a low profile. They are too busy being awesome to bet at events or on Twitter. I polled the smartest and most connected people I know to find the unsung heroes of the Triangle. Here's the list.
  • What I Learned Organizing The Most Successful SEO Meetup in the United States

    Phil Buckley
    20 Sep 2014 | 3:32 pm
    From 1918 - What I Learned Organizing The Most Successful SEO Meetup in the United States: You can learn a lot by running a popular Meetup group. Here's the things I've learned over the past 6 years.
  • How I Shaved 10 Seconds Off Page Load Time

    Phil Buckley
    30 Jun 2014 | 6:24 pm
    From 1918 - How I Shaved 10 Seconds Off Page Load Time: Don't accept a slow site. Here's exactly how, with just a few tweaks, I improved the performance of a site dramatically.
  • Lean E-Commerce in 2014

    Phil Buckley
    14 May 2014 | 12:12 pm
    From 1918 - Lean E-Commerce in 2014: If you're thinking about selling online, walk a path that will insure success. Don't pour all your money out before you've proven your products will sell.
  • You Installed WordPress, Now What?

    Phil Buckley
    23 Mar 2014 | 8:06 pm
    From 1918 - You Installed WordPress, Now What?: There are some best practices to keep in mind to make sure your new WordPress website is findable, engaging and shareable.
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    Hyper Dog Denver SEO Blog | Colorado SEO Firm

  • Summary of Search: Who is Syndicating Who? What to know about syndicating your blog.

    Janna Vance
    9 Oct 2014 | 2:25 pm
    SUMMARY OF SEARCH Google released a new Panda 4.1 update this month and unique, relevant content and overall site quality has never been more vital. Syndication actually plays a large part in what Google sees as duplicate content. Done correctly, syndication can mean new visitors, brand exposure, social shares, and links to your site (which […]
  • The Walking Dead, Google Authorship Edition

    Janna Vance
    8 Sep 2014 | 12:12 pm
    Summary of Search Google recently announced the end of Google Authorship, a feature the SEO community thought might become a major part of Google’s ranking formula. With Google Authorship, photos of writers were shown in Google’s search results – when rel=”author” and rel=”me” tags were embedded pointing to their Google plus profile. In December 2013, […]
  • Doing the Pigeon (Update)

    Jim Kreinbrink
    1 Aug 2014 | 6:01 pm
    Last month, Google rolled out one of their largest local search updates in quite some time. Since Google didn’t name the update, Search Engine Land named this one the Google Pigeon Update. It’s seemingly unrelated to Google’s Pigeon Rank, an April Fools joke from back when Google did good and funny things. This update does […]
  • Penalized: Even Web Giants Aren’t Too Big To Fail

    Janna Vance
    9 Jul 2014 | 2:41 pm
    In the early days of the web, having great search engine optimization meant increased visibility for a business. Outranking the competition could lead to higher sales. Any leads that came in via the website were icing on the cake. Now, a strong web presence, leads and web-based revenue have become a vital part of business. […]
  • How to Keep Google’s Panda from Ruining Your Rankings

    Janna Vance
    12 Jun 2014 | 11:03 am
    It used to be that Google let many crawling problems slide. Not anymore! Their Panda Updates, now almost 3 years old, penalize websites for communicating poorly with Googlebot. Panda 4.0 just rolled out last month, and has gotten quite a bit of press. Here are some tips to prevent a penalty on your clients’ sites. […]
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     | periscopeUP

  • Useful Google Analytics Dashboards

    Dan Kaplan
    13 Oct 2014 | 2:06 pm
    Note: This post accompanies our free online course: Effective Use Of Google Analytics. Sign up here to learn how to use Google Analytics to get more leads and sales from a website. The easiest way to find Google Analytics dashboards is to login to Google Analytics, click dashboards, then + Add New. In this post, we share our favorites, the dashboards we install on our client’s GA accounts. Scroll down to find the best Content […] The post Useful Google Analytics Dashboards appeared first on  | periscopeUP.
  • How To Use & Syndicate High Impact PR [Podcast]

    Dan Kaplan
    30 Sep 2014 | 8:00 am
    In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adam Torkildson, Founder of Tork Media. Listen in as two marketing experts discuss the reasons to do PR, leveraging your press mentions with social proof, content syndication (LinkedIn, Outbrain, Tabula), and Landing Page optimization. The post How To Use & Syndicate High Impact PR [Podcast] appeared first on  | periscopeUP.
  • Google Analytics Configuration Checklist

    Dan Kaplan
    29 Sep 2014 | 1:58 pm
    Note: This post accompanies our free online course: Effective Use Of Google Analytics. Sign up here to learn how to use Google Analytics to get more leads and sales from a website. It’s not enough to just put Google Analytics Tracking code on your site. It needs to be configured for you to collect the information you need to make good marketing decisions. Here’s the checklist we use at periscopeUP to ensure GA is configured […] The post Google Analytics Configuration Checklist appeared first on  | periscopeUP.
  • Search Marketing Firm periscopeUP Designs And Optimizes New Website For Nation’s Largest Yacht Repair Facility

    Dan Kaplan
    22 Sep 2014 | 8:47 am
    The country’s largest marine center now offers users, contractors, tenants, and yacht owners the best in online service. BALTIMORE, Maryland – Baltimore based digital marketing firm, periscopeUP, has completed the design and launch of Lauderdale Marine Center’s new website. The nation’s largest marina now boasts a website that reflects their status as industry leader. “We gave Lauderdale Marine Center the level of quality it deserves. It’s a leader in the yacht industry, and their website […] The post Search Marketing Firm periscopeUP Designs And Optimizes New Website…
  • Dan Kaplan To Speak At the 2014 ASAE Annual Meeting & Exposition

    Dan Kaplan
    28 Jul 2014 | 2:18 pm
    On August 11th, periscopeUP CoFounder Dan Kaplan and Edith Bullard of PCI will be co-presenting at the 2014 ASAE Annual Meeting & Exposition in Nashville, Tennessee. Our topic will be how to develop a successful optimized content marketing campaign. ASAE represents over 10,000 associations, individual membership societies, and voluntary organizations across the United States and in nearly 50 countries around the world. The Annual Meeting is a place where thousands of people in the non-profit […] The post Dan Kaplan To Speak At the 2014 ASAE Annual Meeting & Exposition appeared…
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  • How Permission Based Marketing Can Help Your Company’s Digital Efforts

    Phil Van Treuren
    17 Oct 2014 | 10:36 am
      Is your company interrupting potential clients with your digital marketing initiatives, or are you seeking their permission to share useful content with them? If you’re only doing the former and not including the latter, then you might want to reconsider your digital strategy. Marketing guru Seth Godin was the first to coin the distinction between permission marketing and interruption marketing. Traditional media heavily relies upon interruption marketing, a method which involves purchasing the right to interrupt your target audience with advertising. Billboards, TV commercials and…
  • Holiday Marketing Planning for Retailers [Infographic]

    Melissa Mathews
    16 Oct 2014 | 12:51 pm
    3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday. Much like 2013, holiday marketing in 2014 is more critical than usual because the holiday shopping season is shorter. With Thanksgiving falling at the end of November, this season has relatively few shopping days, making each single one more valuable. By knowing and preparing ahead of time, retail marketers can set realistic expectations with their bosses and budget accordingly. October SEO: Build out holiday deal pages with content. The earlier they are built, the more authority they…
  • Double Your Impact & Reach The Community With Your Hospital Blog [Webinar]

    Caitlin Edwards
    15 Oct 2014 | 6:31 am
    Reaching The Community With Your Hospital Blog Free webinar on 10/22 at 2pm est. Register Today When writing for an audience concerned about their health, a personable, humanistic approach is almost always a good method to take. Dealing with an aspect of life close to a person’s heart is no small feat, but there are plenty of ways to create content that can appeal to a person’s need for information from hospital bloggers who understand, not marketers simply trying to convert. Wyoming Medical Center took this personal approach to their blog and completely changed the way they told the…
  • Marketing Automation Tips for Manufacturers

    Andy Walton
    14 Oct 2014 | 1:53 pm
    Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Today, manufacturers have an opportunity to improve their sales and marketing performance by implementing automation strategies as they have throughout history.  However, many manufacturers have built their empires using more labor intensive marketing methods such as tradeshows, direct mail and printed catalogs combined with a manual lead management process…
  • Better Sales & Marketing Through ‘The Compound Effect’

    Paul Richlovsky
    13 Oct 2014 | 12:57 pm
    Darren Hardy’s landmark self-improvement book, The Compound Effect, offers powerful insights for life that translate directly to sales, marketing and entrepreneurship. At its core, Hardy’s deceptively simple message is that your choices influence your habits, and your habits influence your outcomes. The key is making a habit of making the right choices … daily. This is how seemingly routine everyday actions turn into great outcomes over time. So, where are the sales and marketing parallels? Well, as with any job, you need to start with a goal, and then create a concrete…
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    Adam Sherk

  • The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

    Adam Sherk
    7 Oct 2014 | 8:18 am
    Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. There is a wide universe of tools out there and my intention is not to cover them all. Instead I’ve highlighted the ones I like best and regularly recommend to editorial teams. I’ve also focused primarily on tools that are free or relatively inexpensive. If I haven’t included something that you…
  • Not a Bad Gimmick: The World’s Highest Press Release

    Adam Sherk
    23 Jul 2014 | 5:08 am
    London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. And it gives me a chance to point out that the release is free of links with optimized anchor text, which is something you want to watch out for these days (when…
  • Take Advantage of Additional Google News Opportunities for Publishers

    Adam Sherk
    4 Jun 2014 | 5:44 am
    Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors, there are some additional opportunities that are worth taking advantage of. If you aren’t utilizing each of these I recommended adding them to the mix. 1) News_keywords tag – Use the news_keywords tag to provide up to 10 defining phrases for each article. While not as impactful as key news search…
  • The Best Social Media Analytics Tools for Publishers

    Adam Sherk
    17 Apr 2014 | 7:19 am
    What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. I have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope.
  • How Much Search and Social Media Traffic Do Publishers Get?

    Adam Sherk
    10 Feb 2014 | 7:01 am
    On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Here are the averages for the year, according to each site’s Referrer Types report in Omniture: Search 37.8% Social Media 10.2% Other Web Sites 22.3%…
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    Genuine SEO

  • 5 Essential Tools for Start-ups and Small Businesses

    Josh Nadeau
    9 Oct 2014 | 1:30 pm
    Start-ups are getting younger every day with kids going into business for themselves right out of school or before they even graduate. Having fresh perspective can be a good thing, but for those of your lacking office experience, here are five essential tools that guarantee a fighting chance in the ever-crowded small-to-medium sized business market.Professional EquipmentThere is nothing worse than spending time and money on a project only to be held back by technology. That can be in the form of a slow-loading website, poorly produced media, or buggy program. The first way to get around this…
  • Promoting Your Business With SEO Services

    Josh Nadeau
    10 Sep 2014 | 8:46 am
    When it comes to promoting your business online, few services can offer you the results that search engine optimization (SEO) can. Good SEO isn’t just focused on impressing the search engines such as Google, Bing, and Yahoo in order to increase your website traffic; it is also intended to help convert visitors into customers for your products and services.What is SEO?Many business owners are somewhat confused about what exactly SEO is, and what it can do for their business. They may spend the majority of their advertising and marketing budget into social or other forms of promotion;…
  • Direct Traffic To Your Company Website With The Help Of A PPC Company

    Josh Nadeau
    25 Aug 2014 | 6:21 pm
    Every business is aware of the importance of high quality advertising. If your company is not well advertised then consumers will not be aware of your products or services, and consequently use the competition to fulfil their needs. With high quality, well placed adverts however you are much more likely to succeed and make a sale. In this day and age, the best place to advertise is not in magazines, local papers or on the television: instead it is online. The internet is used by people all around the world and it is also the first place that consumers turn when looking for any kind of product…
  • Why Should Your Small Business Have Its Own Website?

    Josh Nadeau
    24 Aug 2014 | 4:09 pm
    If you own a small business and you don’t yet have a website, you should do something about it as quickly as you can. This article explains the reasons why, and why it will benefit your business to get online as quickly as possible.The idea of creating a website is daunting to some and exciting to others. There are much easier ways of creating a website nowadays without the need to go to a web designer and paying lots of money for the privilege. You may decide to do this eventually but there is no need to make things too complex to begin with.The simplest reason for getting your own website…
  • How To Build A Website From Scratch

    Josh Nadeau
    2 Aug 2014 | 1:53 pm
    There are many different ways to communicate to others today, but none as effective as a website. Whether for business or for personal reasons, a website will get the point across and that is what matters.Website building tools have become quite popular these days and sites like make it possible to create your own website in no time at all. Simply pick out the template that works best for you, choose your domain name, pick out your plan and your website will be published instantly. This is how easy website building has gotten thanks to do-it-yourself sites like…
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    precise internet marketing

  • top secret technique

    15 Oct 2014 | 9:03 pm Copy the exact method that makes me easy $500 monthly CPA commissions and then clone it 20 times. Using a top secret 5 step technique that requires no paid... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • ebay cash out

    15 Oct 2014 | 5:03 am How I made $50-$100 on eBay with no investment an no product. This easy-to-follow guide is about drop-shipping on eBay and using specific... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • More Quick Tips for Selling on Ebay

    10 Oct 2014 | 2:43 pm
    More Quick Tips for Selling on Ebay If you’ve been a buyer or seller on Ebay, you have... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Increase Your Sales on Ebay

    10 Oct 2014 | 1:46 pm
    How to Increase Your Sales on Ebay Ebay offers Internet users a wonderful opportunity to make money from the comfort of their own homes. Some sellers have tremendous success; they make Ebay look very... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Best Selling Items on Ebay

    10 Oct 2014 | 12:47 pm
    The Best Selling Items on Ebay It’s an EBay seller’s most frequently asked question: What should I sell? If you’ve got a hobby... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    EduTek n Social Media Advisor

  • Role of Experiential Learning in Evolving Classroom

    EduTek_SocialMedia Consultant
    17 Oct 2014 | 2:25 am
    I had already mentioned about the importance of ‘Experiential Learning’ in my blog post titled ‘Enhancing Learning through various Experiential Learning Strategies’. Today I wanted to share with you how, The George Washington University (GW) in Washington, D.C., has offered Experiential Learning environments in certain disciplines, that help both students and faculty realize their objectives by considering the needs for flexibility and meeting the pedagogical and learning demands. Their experiential learning spaces include: ·         Award-winning, 6,300-square-foot School…
  • Game based Approach to Teacher Educators

    EduTek_SocialMedia Consultant
    16 Oct 2014 | 3:21 am
    We have come across incorporating game based learning to various subjects such as Maths, Science, Social studies  and Corporate /Business studies. So how about incorporating game based approach to Teacher Education? It would be wonderful if teachers identify areas that require additional inputs before experimenting directly in class. Quest2Teach fulfills your requirement. Quest2Teach offers game infused curricula for teacher education so as to reduce the gap between educational theory and application. The teacher educators evolve their professional identity in various narrative 3D role based…
  • My Recent Updates in Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    4 Oct 2014 | 1:47 am
    My recent updates in Educational Technology and Social Media Marketing can be accessed by visiting the following links: Educational Technology Social Media Marketing
  • Have You Explored Twitter with Animated GIF?

    EduTek_SocialMedia Consultant
    14 Sep 2014 | 2:00 am
    In this post I am going to tell how to convert your slideshare presentations into animated gif and how to promote that using Twitter. Step 1 Visit and write your slideshare URL in the box provided and click ‘submit’ button. Click the gearbox icon and choose the time interval in which the slides have to be played and the No of slides to be converted into animated gif and in what size it should be shown. The following screenshot explains the above concepts. Step 2 After submitting the URL, you’ll be asked to save the file. Save the file and visit your Twitter page and…
  • SRecoder for High Quality Video

    EduTek_SocialMedia Consultant
    27 Aug 2014 | 11:19 pm
    Today I came across SRecorder free software that records your PC desktop at a high audio and video quality. The entire instructions for downloading and installing the software can be accessed by visiting the URL I have not explored the software yet, but those interested can explore by visiting the above link.
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  • Steve Case invests in startup search engine

    15 Oct 2014 | 3:15 am
    Steve Case invests in startup search engine Leap.itRobin Fry15/10/2014Startup search engine won a $100,000 investment from billionaire and former AOL CEO Steve Case at the Big Kansas City conference this week. While this isn’t a huge amount, Leap’s ambitions are pretty grand – they want to challenge Google in the search engine market. They definitely aren’t…Read more
  • Propellernet and & Forest Holidays win Performance award at the BIMAs

    26 Sep 2014 | 3:54 am
    Propellernet and & Forest Holidays win Performance award at the BIMAsStephanie Sheehan26/09/2014Last Thursday, Eshe and I headed up to London for the fantastic British Interactive Media Association (BIMA) awards night, which was splendidly topped off with us winning the Performance category for our work with Forest Holidays . Our campaign ‘Putting Forest Holidays on the Map for UK Holidays’…Read more
  • Should brands use Fashion Week as a springboard to develop long-term partnerships with bloggers?

    10 Sep 2014 | 11:12 am
    Should brands use Fashion Week as a springboard to develop long-term partnerships with bloggers?Isa Lavahun10/09/2014This is the question we asked 100 fashion bloggers. Every brand which understands the power of influence, should take heed of the responses. When the fashion industry embraced the power of online, our favourite bloggers were given access to Fashion Week and, as consumers, we loved it. For the first…Read more
  • Scream if you want to go faster

    30 Jun 2014 | 1:33 am
    Scream if you want to go fasterNikki Gatenby30/06/2014Three years ago we set ourselves the target of being the best place to work in the world. You might think that's a pretty lofty ambition... but we’re making good progress.Read more
  • Google drops authorship images

    26 Jun 2014 | 7:43 am
    Google drops authorship imagesColin Differ26/06/2014Google have announced that they will soon be removing the profile photo provided from Google Authorship from its search results. They will also be removing the ‘circle count’ from the listing as well. Google Authorship has allowed authors to link their content to their Google profile and a major…Read more
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    SEO Content Strategy and BtoB Public Relations

  • Are You Guilty of These 3 Frightening Words in Your BtoB Content?

    Melanie Rembrandt,
    15 Oct 2014 | 4:00 pm
    Is Your Copy Scaring Customers Away Right Now? While frightening decorations, costumes and haunted houses are popular this month, scary, BtoB content is not. If you use the wrong words online and in your marketing materials, you can instantly lose sales. With this in mind, here are… 3 Scary Words to Avoid in Your BtoB […] The post Are You Guilty of These 3 Frightening Words in Your BtoB Content? appeared first on SEO Content Strategy and BtoB Public Relations.
  • How to Create Positive, Word-of-Mouth

    Melanie Rembrandt,
    9 Oct 2014 | 5:59 am
    Are your customers helping you grow your business? Content strategy, public relations, direct mail, social media…. the list goes on. There are many ways to boost sales and awareness at your business. But with all of the marketing tools available, it can be easy to forget the one, basic thing that will grow your business […] The post How to Create Positive, Word-of-Mouth appeared first on SEO Content Strategy and BtoB Public Relations.
  • Is Your BtoB Content Scaring Customers Away?

    Melanie Rembrandt,
    2 Oct 2014 | 6:22 am
    5 Frightening Tips to Avoid at All Cost It’s October, and that means everyone will be talking about haunted houses, scary stories and Halloween fun. With this in mind, are you scaring customers away with your BtoB content and marketing? It’s a busy time of year so it can be easy to forget some simple, […] The post Is Your BtoB Content Scaring Customers Away? appeared first on SEO Content Strategy and BtoB Public Relations.
  • Caramel Apple Success Story from Tastee Apple, Inc.

    Melanie Rembrandt,
    25 Sep 2014 | 5:04 am
    It’s Caramel Apple Season so here are a few, business-success tips from Tastee Apple, Inc.’s Greg Hackenbracht Many of you are probably feeling a bit sad as summer comes to an end. But there is so much to look forward to in the months ahead including: cooler weather, beautiful fall-foliage… and one of my favorites… […] The post Caramel Apple Success Story from Tastee Apple, Inc. appeared first on SEO Content Strategy and BtoB Public Relations.
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    Local SEO Guide

  • New Google Mobile-Local Results?

    Dan Leibson
    18 Oct 2014 | 10:51 am
    Cori Shirk just shared a new Google mobile-local universal one box: This appears to be a test bucket as after several minutes of trying I am unable to trigger a similar looking result. For a quick comparison this is what the current mobile one boxes look like: The new design is much cleaner then the [...]The post New Google Mobile-Local Results? appeared first on Local SEO Guide.
  • Are You Ignoring Apple Maps Bozo?

    Andrew Shotland
    16 Oct 2014 | 2:07 pm
    Just popped a post up on about the importance of remembering to update business data in Apple Maps. “Today a retailer client, let’s assume they are called “Bingo’s”, pinged me because they had sold one of their locations, let’s say to “Bozo’s”, and their brand was still appearing on the business’ Yelp profile. So [...]The post Are You Ignoring Apple Maps Bozo? appeared first on Local SEO Guide.
  • Local Search Ranking Factors 2014 TL:DR

    Andrew Shotland
    13 Oct 2014 | 1:05 pm
    David Mihm released the results of the 2014 Local Search Ranking Factors Survey today and per tradition, we will summarize the big headlines and then send you over to David’s post for the data. “THE USER IS THE NEW CENTROID” I think this quote from David says it all, but if you want something to cut [...]The post Local Search Ranking Factors 2014 TL:DR appeared first on Local SEO Guide.
  • Google Nixes Campaign Tagging on GMB Pages

    Dan Leibson
    13 Oct 2014 | 9:11 am
    Noticed this doozy from Tony McCreath over at the Google + Local Search Forum this morning. Looks like Google is giving users a redirect notice when they click on the website link that you associate with your Google My Business page if you are using UTM tracking parameters to measure web traffic from GMB: What [...]The post Google Nixes Campaign Tagging on GMB Pages appeared first on Local SEO Guide.
  • Local SEO Panels at SMX East

    Dan Leibson
    2 Oct 2014 | 2:06 pm
    Oh October! The leaves are changing, fall is almost here and another SMX East is coming to a close. There were a couple of awesome local SEO panels, including a presentation from the affable Founder, Proprietor and CEO of Local SEO Guide: Andrew Shotland. Andrew presented data across directory and SMB sites to provide some [...]The post Local SEO Panels at SMX East appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
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    SEO Chat

  • 7 Mistakes That Can Kill Your Twitter Campaign

    Tim Soulo
    4 Oct 2014 | 8:30 am
    If you’re like a lot of people, you want to have a million Twitter followers. Or, if not, you want a lot of them. But did you know that there are things that you can do to actually drive people away from being followers? Here are some of the mistakes that you can make on Twitter. Not Utilizing Images Using images in your Twitter posts will cause the tweet to use more space in the feeds and therefore they help with driving engagement. Tweets which include images have 200% more engagement when compared with those without. Although images aren’t appropriate for all tweets, it’s a good idea…
  • Effective Branding: Utilising The Power Of Branding In Content Outreach

    Joe Ryan
    28 Sep 2014 | 7:44 am
    People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met.  Think of your favourite tech or hotel review blog and how invaluable their advice is. I, for one, would not dare to buy a new device without first checking with tech radar to see how it measures up against the competition and if it is worth spending a premium to upgrade. Bloggers blog about every topic under the sun and bring with them a cachet and built-in audience that, if handled correctly, can be tapped into by the use of…
  • 4 Ways To Test Your Business Idea In An Afternoon

    Rob Johnson
    27 Sep 2014 | 7:48 am
    My first business ideas were absolutely horrible. It wasn’t that they weren’t going to work for one or two small reasons, there were massive holes in the logic-of-how-this-is-ever-going-to-make-anyone-any-money-ever. I built an algorithm that tried to predict someone’s personality by looking at their tweets. I considered founding a government defense contracting company to bid on defense contracts. I thought about trying to visually map out all data on Wikipedia. You get the picture. Over time though, I began to see patterns in these bad ideas. I started to realize why so…
  • High-Quality Directories and How They Add Value to the Web

    Ann Smarty
    8 Sep 2014 | 6:49 am
    I am in the industry long enough to have witnessed both the growth and decline in the popularity of “web directory” phenomenon. Web directories emerged prior to search engines as the means to help people discover websites online. During Google times, web directories were used to build backlinks and extra visibility for a website. Then they became popular among link builders – from where the concept abuse started. There is an argument that link building hasn’t killed web directories. What happened instead is that directories were no longer needed (search engines did the…
  • 7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF

    Ann Smarty
    25 Aug 2014 | 8:18 am
    August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs. Today, for everyone who has missed the event or who wants to download the great presentations discussed there, here are the 7 Slideshare uploads from the event: 1. Analytics Swiss Army Knife by @thomcraver of Internet Marketing Ninjas Analytics Swiss Army Knife from Thom Craver Mentioned tool: SpyFu 2. PPC Peak Performance: The Definitive AdWords Audit Framework by @LarryKim from @WordStream Larry Kim’s Presentation at ClickZ Live San Francisco August 2014 from…
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    Internet Marketing Ninjas Blog

  • 10 Best Tweeting Tips to Take Home

    Ann Smarty
    13 Oct 2014 | 6:35 am
    Twitter is the number one tool for marketers everywhere. Yes, there are plenty of posts out there talking about other platforms, including somewhat more obscure ones. But we all know the truth: Twitter is King. It has a huge audience, an open platform, and an endless wave of opportunities for use. It is the perfect tool to be seen. When you use it, you have to stand out from the crowd. As a marketer, or just someone who has something to market, you have to keep up with the latest tips for doing this. These are the ten best for Twitter as it is today. Create Twitter Lists and Actually Use Them…
  • The Pricing Challenges in eCommerce

    Deborah Anderson
    10 Oct 2014 | 9:53 am
    Finding the right price for your product or service could be the difference between making a profit or not making a profit. It could also be the difference between surviving as a company and not surviving as a company or small business. In this economic crunch, since 2008, it has been challenging to identify that sure-fire way of continuing to make a profit, and part of that lies in the way that products and services are priced. This is especially true when it comes to internet pricing in the eCommerce online world. Difference Between Online Shopping and Traditional Shopping There is a…
  • Google Updates, Links, Content Marketing: @JimBoykin at #Pubcon

    Ann Smarty
    8 Oct 2014 | 11:59 am
    If you rank for a commercial phrase, you are much more likely to be under radar (the more valuable phrase, the more chances are you may be penalized) The data takes time to refresh. Panda Updates Penguin Updates (Penguin 3.0 is due any time now. October, 4 is the last time Google made a Penguin refresh.) Monitor your links, do pre-emptive link pruning and Disavow. Don’t use services that guarantee to get you out of Penguin update for cheap! Read more about this here Payday Loan Updates Those updates target all commercial phrases (high cost-per-click volume + high search volume. Use…
  • A Detailed Look Into Instagram Hashtags

    Ann Smarty
    6 Oct 2014 | 6:28 am
    Hashtags are pretty much a permanent feature on the Internet now. We use them on social networks, and even on sites where they don’t work the way they were intended. That is just a part of the overall appeal… they have multiple purposes, one purpose decided through popular culture and the way users decided they wanted to apply it. While being around for ages, Instagram seems to really pick up in marketing circles only now. If you are using Instagram for your business, embracing the solid hashtagging strategy is a must. Let’s take a detailed look into hashtags, and how they…
  • Ninjas Take Vegas! (Again)

    Jen Van Iderstyne
    1 Oct 2014 | 11:08 am
    We’re less than a week away from Pubcon Las Vegas and as a Platinum Sponsor; it’s going to be another year of Ninjas everywhere! This time we have 5 speakers covering 11 Sessions and, for the first-time ever, we’re having an all Ninja Panel and an informal Ask a Ninja session! The Ninja Panel, happening on Tuesday, the first day of the conference at 1:10 in the Exhibit Hall Demo Theater, will feature 9 Ninjas and more than 18 Ninja tips. Our session will be filled with unique insights, ideas and tons of inspiration. You’ll almost never see this many ninjas in one place outside the…
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  • Secret Histories: What’s Missing From Your Change History

    Tamsin Mehew
    9 Oct 2014 | 6:24 am
    One of the not-so-fun parts of PPC is troubleshooting: there’s been a drop in performance and you need to know why so you can fix it. You’ll usually consult the Change History to see if it’s the result of a change in the account. But there’s a lot of changes that aren’t in the History.   Approvals and Disapprovals Ad approvals aren’t in the Change History. You may have submitted an ad that needed manual review – an image ad, or something with the word ‘tablet’ in it – and there’ll be no indication when exactly Google approved it. You can only see when it started…
  • Brand Communications – Finding Your Company’s Voice

    Sam Hall
    2 Oct 2014 | 1:03 am
    One of the central focuses of many companies is getting your brand name out there and boosting brand awareness. This comes in many and varied forms, from blog posts, to expert guides, to social media statuses. However, in the flurry to create and publish more and more brand content, it has felt at times that businesses are pushing quantity over quality and, as a result, are forgetting some of the basics of brand communications. In this post, I want to take you back to the fundamentals of all brand communications, your brand voice. In doing so I hope to help you to improve the quality of the…
  • Aspirational brands: Is magazine content the future for online retailers?

    Alexandra Johnson
    29 Sep 2014 | 1:51 am
    We’ve known for some time now that the hard-sell doesn’t really work online. So what strategies are brands in 2014 using to urge browsers to buy online? They’re using magazine content. What is magazine content? Well you can call it visual content marketing, editorial content, lookbook content or whatever you like. Essentially, it’s content that has an editorial look, and that presents features, information, advice and inspiration alongside products on-sale in an integrated fashion. The likes of Liberty, Harrods and other luxury brands and retailers have been embracing…
  • BrightonSEO 2014 Roundup

    Sam Gooch
    21 Sep 2014 | 1:20 pm
    BrightonSEO seemed to come back around particularly quickly this month, once again giving the SEOs at a good excuse to get together and go down to Brighton in force. I was lucky enough to attend the speakers’/sponsors’ meal at Smokeys with a group of well known faces, from the likes of Moz’s Matthew Brown, to International SEO guru Aleyda Solis, and not forgetting BrightonSEO’s organiser Kelvin Newman, to name just a few. Arriving at the dome the following morning to check on the stand, we did a quick scour to seek out the top conference swag – this year I’ll…
  • The Graze Box vs The Snack Delivery Industry – Who Wins?

    Katie Bennett
    16 Sep 2014 | 2:05 am
    I have to admit, I am a bit of a sucker for a free trial or a free gift so when hunger strikes, many of us are now reaching for good-for-you care packages. In this blog post, I want to find out what Graze is doing in terms their digital marketing compared to their competitors in the industry. The Snack Delivery Market Having done a bit of research, it seems that the UK market is failing short of that in the US. Typing ‘Snack boxes to your door’ there aren’t that many noticable snack delivery companies that appear in the SERPs. Of course, Graze stands out and is recognised as…
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    SEO 2.0

  • Explaining SEO to Mere Mortals with Common Words

    Tadeusz Szewczyk
    16 Oct 2014 | 6:52 am
    Recently I have published a post on my biggest mistakes of the last decade. One of them was sticking to the cryptic SEO acronym itself. Mere mortals still don’t know what SEO means let alone how it works. Why don’t we just use common words everybody can understand? Yes, there are some terms average people can fathom.   Keeping it simple You may know me already. I don’t talk about re-branding as some kind of marketing. Improving websites has always been more than marketing and sales. Selling things is just one goal of many possible. Of course people come up with things…
  • The Best Free Webfont for Readability

    Tadeusz Szewczyk
    24 Sep 2014 | 8:23 am
    OK, I admit it,  it took me a long time to test and find out (years actually) but finally I’ve found the best free webfont (or web font if you prefer that) for body text readability. Surprisingly it’s a free font called Didact Gothic. It has been designed by Daniel Johnson. The designer himself explains why it works so well: “Didact Gothic is a sans-serif font designed to present each letter in the form most often used in elementary classrooms. This makes it suitable for literacy efforts.”   Readability for small type on the Web You may wonder why I have chosen…
  • 6 Spam-Free Link Building Methods that Won’t Make Google Cry

    Tadeusz Szewczyk
    22 Sep 2014 | 8:03 am
    This is a post written by the team of with a few suggested changes by myself. Earlier this year, the SEO world was shaken to its core by Google’s cry that guest blogging for SEO purposes is dead – to be lumped into the same category as link farms and article syndication sites as a “spammy practice”. Many of us wept and mourned the passing of our old friend – one that had endured years of solid implementation to eventually become one of the most reliable tools in our SEO arsenal. It seems that our link building options are becoming slimmer by the day.
  • SEO 2.0 Tools and Resources from the Ebook – Part 2 of 3

    Tadeusz Szewczyk
    20 Jun 2014 | 6:31 am
    As mentioned in the first part of my SEO 2.0 tools and resources from the upcoming ebook of the same name I have split the list with way too many links into three parts. This is part two. Again this list contains things you will probably know as an old time SEO 2.0 reader or Web-savvy individual. On the other hand you certainly will find some resources you haven’t read yet. The tools and resources are meant to be helpful to beginners intermediate users professionals alike. That’s why they are so many. All of the tools are free or freemium.   4.2 Influencers vs Peers TOOLS:…
  • How to Blog Without Creating Content Yourself?

    Tadeusz Szewczyk
    5 Jun 2014 | 7:23 am
    In the Internet marketing industry most pundits declare that you have to create quality content all the time. It’s often an overwhelming task. You have to reinvent the wheel all the time. In most other niches that’s almost impossible. What can we learn from architecture blogs web design blogs fashion blogs about using third party content?   How to build a house Imagine a headline like this one: “how to build a house”. That would be the equivalent of an architecture blog publishing like we do in the search marketing sphere. An article has to offer actionable…
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    ReelSEO Video Marketing

  • Cosmetics Brands are Missing the YouTube Boat on Halloween

    17 Oct 2014 | 12:52 pm
    The most successful YouTube beauty vloggers create engaging content around events like Halloween, and many have already published make-up tutorial videos in the lead up to the annual spookfest. But brands are still failing to take full advantage of YouTube when it comes to tent-pole events like these.
  • JW Player on The Latest in Video Technology Innovations

    Carla Marshall
    17 Oct 2014 | 9:42 am
    Jeroen (JW) Wijering, founder of JW Player, is one of the world's foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.
  • How To Track Visitors from YouTube to Your Website [Creators Tip #164]

    Carla Marshall
    16 Oct 2014 | 9:44 am
    Did you know that you can set up custom URL parameters to track visitors from your YouTube associated website annotation links? We show you how in this week's Creator's Tip.
  • YouTubers in Breach of FTC if They Fail to Disclose Sponsorships

    Andy Smith
    16 Oct 2014 | 8:30 am
    Are you a YouTube creator that receives payment or payment in kind for your sponsored videos? Do you declare that interest within the video itself? If you are not crystal clear about paid endorsements, the FTC confirm you are in breach of its guidelines, and it will investigate if it receives enough complaints.
  • Brands on YouTube: Cracking the Influencer Creator Market

    16 Oct 2014 | 7:04 am
    YouTube is vitally important for brand marketing, and visibility, and a YouTube celebrity endorsement can buy credibility and loyalty from a lucrative and engaged audience. But with new opportunities for 'fan funding' on YouTube, will those Influencers remain happy to work with brands if it means a compromise in creativity?
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    » blog

  • Employee Advocate Marketing – Convince and Convert!

    Kirti Palekar
    30 Sep 2014 | 10:25 pm
    Introduction: Who is an employee advocate? An advocate is one that supports and argues for a cause. If your employees are passionate about your brand, they can talk it up to anyone who listens. It is very likely that they are already promoting your brand in their network and telling people how awesome your products & services are alongwith some insider information! That’s exactly when they become “Employee Advocates” for your brand. Employee advocacy gives you Authenticity, Trustworthiness, and Reach. Many brands are overseeing one of the most valuable types of advocates…
  • How to use Quora to Build a Business

    Sneha Ruikar
    25 Sep 2014 | 4:04 am
    Among the widely used social media websites, Quora, a question answer based platform has seen increase in popularity in a short span since the time of its public launch in 2010. Questions asked on Quora cover a wide range of topics that include business, politics, sports, entertainment, arts, and science. However, is Quora an effective medium to build a business? Building trust, maintaining authenticity, being consistent are all methods of brand building through social media. Starting from building your presence on social media, to understanding each platform, its features, and how it can be…
  • How to optimize Sitemaps using your own Editable Excel File

    Ketan Kanetkar
    25 Jul 2014 | 6:08 am
    Sitemaps! You don't have to be an architect in order to understand what they mean but Yes trying to make changes in those XML tables for your videos and images can be an Achilles heel. Trust me I have been in your shoes if you are a newbie or a seasoned campaigner this blog is surely going to make your life a lot easier & the best part is you can share it with your colleagues and be their savior as well. I learned it the hard way but the key to understand this is simple 'Just Read Carefully the below Steps' XML Sitemaps can be generated by a lot of software’s and making…
  • Good creatives SELL, and yes, they SELL Well!

    SMG Convonix Research Team
    18 Jul 2014 | 5:54 am
    This blog post was created by Somya and Kirti from our Social Media Team. To know more about Somya, click here.To know more about Kirti, click here. Visual content is only getting bigger and stronger each day Social media is all about creating attractive images that aid marketing. It's rightly said that, an image says a thousand words. Content plays a vital role in selling a product/service. Quick Facts: 63% of social media is made up of images i.e. visual content (according to a Citrix report from January). Visual content is internet friendly and easily shareable. A very good…
  • Marketing on WhatsApp

    Sachin Rao
    19 Jun 2014 | 6:14 am
    WhatsApp has revolutionized ways of communication for our generation. Gone are the days, where overtly formal email and the limited characters of an SMS were used as the mainstream means of communication. People have started adopting more interactive tools of communication like sharing images, videos and even audio clips. So why WhatsApp? Well, firstly smartphone usage in India will rise to an estimated 185 million users in June, 2014. Considering the massive surge in the number of smart phone users India has witnessed in the past 2 years, one can only imagine the reach smartphones will have…
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    360i Digital Agency Blog

  • Uncovering Global Twitter Trends Part II: India

    17 Oct 2014 | 8:08 am
    We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: India.” This whitepaper is the second of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2013 report that compared Twitter habits across the U.S. and U.K. This whitepaper explores the role of culture when it comes to how, where and with what purpose people in India engage on Twitter, and how their engagement compares to other markets. These findings can be used as an…
  • Influencer Spotlight: Catching Up with Ryan Fitzgibbon

    Joy Glass
    16 Oct 2014 | 12:23 pm
    Ryan Fitzgibbon is the creative trailblazer behind Hello Mr., a new-age print & digital magazine that’s redefining gay media culture for the millennial generation. Frustrated by the unending clichés and misrepresentations in gay lifestyle publications, Ryan launched a Kickstarter campaign aspiring for a more authentic, diverse portrayal. The project struck a chord with users, and his exploration of modern gay life is thriving through visual, written and digital submissions from around the world. We caught up with Ryan as part of 360i’s “Influencer Spotlight Series” to chat about…
  • 360i Goes Purple in Support of LGBT Youth & #SpiritDay

    16 Oct 2014 | 6:41 am
    Today, thousands of individuals, companies, celebrities and organizations will show support for LGBT youth and take a stand against bullying as part of a cause called #SpiritDay. In partnership with the Dentsu Aegis Network, 360i will be joining in this cause, to send a message of solidarity and acceptance to LGBT youth by “going purple,” a color that symbolizes spirit on the rainbow flag. #SpiritDay, which began in 2010, occurs every year on the third Thursday in October during National Bullying Prevention Month. Founded by GLAAD, an organization focused on working with entertainment,…
  • Report: Alibaba & The Future of Global Marketing

    9 Oct 2014 | 10:03 am
    While Alibaba Group, one of the world’s largest ecommerce companies, recently made financial headlines for its historic IPO, the emergence of the group also has substantial implications for the future of global online marketing. Unlike other ecommerce networks, Alibaba Group consists of subsidiaries that encompass the full purchase cycle: an online destination where consumers discover, shop for, and purchase goods and services. Its ecommerce platforms span C2C, B2C, B2B and wholesale, providing a level playing field for small businesses and consumers to compete with major global suppliers.
  • How Marketers Can Use Commuter Crowd Data to Boost Mobile ROI

    Sam Franklin
    9 Oct 2014 | 8:59 am
    While crowded public transportation may be a commuter’s nightmare, research shows that it could also be a mobile direct-response marketer’s dream. Social scientists at New York University’s Stern School of Business, Temple University and Sichuan University recently came together to publish a study on how crowdedness can affect subway riders’ mobile purchase behavior. In the study, “Mobile Crowdsensing,” researchers suggest that when the rush hour crush reduces people’s physical personal space, they psychologically cope by escaping into the virtual space of their smartphones—…
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    SEO News & Tips

  • Top 10 Most Important SEO Tips for URL Optimization

    Marvin Russell
    17 Oct 2014 | 10:24 am
    For some, a URL is just a unique finger print that holds the unique location of a web page on the internet. To an SEO expert, it holds much more information than a web page’s location. Read More The post Top 10 Most Important SEO Tips for URL Optimization appeared first on .
  • How to Make Professional Videos on a $500 or $1,000 Budget

    Marvin Russell
    10 Oct 2014 | 6:53 am
    I would like to share everything I’ve learned in the last couple of years about shooting web videos. Let me start by saying that I am not an expert in video production in any way; however, being a successful digital marketer requires basic to advanced knowledge of video production Read More The post How to Make Professional Videos on a $500 or $1,000 Budget appeared first on .
  • How Agencies Should Properly Vet Freelancers on Elance

    Marvin Russell
    3 Oct 2014 | 5:09 pm
    For 10 years my agency has hired 100’s of people around the world, in 20+ different languages and 20+ different countries. We started using Elance a few years back, and it’s literally changed my core business methods. Read More The post How Agencies Should Properly Vet Freelancers on Elance appeared first on .
  • 20 Crazy Questions from 20 Crazy Clients

    Marvin Russell
    2 Oct 2014 | 2:46 pm
    I love my web design and SEO clients, even the crazy ones. You know who you are. I’m not trying to bite the hand that feeds me. I know if it weren’t for you I’d be out of a job,  but some of you ask the craziest questions.   Read More The post 20 Crazy Questions from 20 Crazy Clients appeared first on .
  • The 1 Thing that REALLY impresses Potential SEO Clients

    Marvin Russell
    17 Sep 2014 | 11:00 am
    I guarantee that you will close more SEO deals if you follow this super simple SEO sales meeting tip. Keep in mind, I have done this for over 10 years, and my agency has generated millions in SEO sales. Read More The post The 1 Thing that REALLY impresses Potential SEO Clients appeared first on .
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  • Announcing the 2014 Local Search Ranking Factors Results!

    Jim Rudnick
    17 Oct 2014 | 7:30 am
    Once again, David Mihm and about 40 of the top Local Search SEO experts (yup, I’m one of them!) combined to survey, develop, collaborate and then publish the annual 2014 Local Search Ranking Factors survey – and its’ out and it’s right here at! Backstory is pretty easy….7 years ago, David Mihm and a few others worked on the survey by finding Local Search experts, asking them to “rank” what they thought were the topmost ranking factors to move your site up to the top in local search and it’s been a published gold mine of information for…
  • Our New eBook: Here’s How I Did It!

    Jim Rudnick
    13 Oct 2014 | 8:11 am
    It’s not often that one gets asked by a publisher to contribute to a book as an “expert” so when the call came in a few months back, I did my own due diligence to check on both the validity of the firm itself as well as vetting the “other experts” too. And  yes, I did spend some hours looking at many many online reputations for experts in fields that I know something about – as well as nothing about too. I’m still a bit amazed at how some of these admitted experts worked their magic…what I know about tv companies and lawyers and such is pretty…
  • FabFriday is Infographics Day!

    Jim Rudnick
    10 Oct 2014 | 8:37 am
    Yup….again a heck of  a week…we did get to slide away up north for two days earlier but we’re back “in the traces” again and loving it! SEO – in fact the whole world of SEO and SEM and online marketing is as usual, roiling with change and adaptations and modifications, warping and twisting as it moves along. And we try to stay as close to the leading edge as we can… So today I thought I’d add some new Infographics to your list of great sources of information and help on your own SMB online marketing push for your website, and we found these all…
  • REPOST on UIX: Keep it Simple to Maximize Conversions

    Jim Rudnick
    6 Oct 2014 | 7:05 am
    Again, we’ve been asked to re-publish our pieces from 3 years ago on UIX – the Usability Testing section from our  own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the number of mistakes that are made on site after site after site! So give this a look/see and learn how to spot those mistakes and how to test for same! Yup, I’m back on the UIX soap box – that’s Usability Interface design….and let me explain why first…but if you read here often, you…
  • UIX Testing: How to Find your Site’s Mistakes!

    Jim Rudnick
    29 Sep 2014 | 7:28 am
    Again, we’ve been asked to re-publish our piece from 3 years ago on UIX – the Usability Testing section from our  own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the number of mistakes that are made on site after site after site! So give this a look/see and learn how to spot those mistakes and how to test for same! Okay, you’re working on your site design, and the navigation and how the user is expected to use the site looks pretty easy to…
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    IKROH SEO UK Blog | News & Tips

  • So Much Technology! But Less Is More…

    Ikroh SEO tm
    10 Oct 2014 | 6:45 am
    Here at Ikroh, we’ve discovered something very interesting. With so much technology about and available to use, the approach to web design seems to be the ‘less is more’ trend. The more you can do with so little seems to be the ‘in-thing’. It’s quite interesting watching different websites coming up with new and innovative ways to do so much more with so little opportunity. The aim is to not over do it, and to keep it classy and clean as much as possible. Although less is being incorporated into websites, much more is going into the features behind the site, making for stand out…
  • Strong Landscape Imagery

    Ikroh SEO tm
    18 Sep 2014 | 6:33 am
    Relaxing on a beautiful tropical beach, wondering through an exotic rainforest or just sitting on the edge of a magnificent canyon, these scenarios are one of a kind, which is why so many websites are cleverly implementing them as backgrounds. Everyone loves an interesting and unique background. A strong background can draw users in and encourage them to want to explore more about the image. Strong images such as a glorious beach or a luscious green forest are usually images that come as a standard background on a computer, so why not use them on a website? You can either use strong landscape…
  • Facebook – Lost & Found

    Ikroh SEO tm
    10 Sep 2014 | 6:32 am
    Many people see Facebook as the biggest social media networking site. People from all over the world use it to connect with their friends, check up on the latest trends and some simply use it to play games. However, more recently Facebook is being used to help connect lost relatives and friends from all over the world. According to recent reports, Facebook is the first tool people use to try and find their lost relatives. Thanks to Facebook’s search tool, you can look up any person in any country to see if they match any details given. Although this may seem a little bit creepy, it’s…
  • Website Storytelling

    Ikroh SEO tm
    15 Aug 2014 | 6:29 am
    Everyone loves a good book. Getting lost in a completely different world, learning about new things and identifying with characters we grow to love and hate- the secret of a good book is telling the reader a great story, which is why so many companies and websites are designing their website around the viewer, by storytelling. Content is still a strong tool within web design, but too much can leave the user searching through mountains of it trying to find what they’re after, which is why strong imagery is key. Although storytelling is important, it shouldn’t be in the format of an…
  • Kill Switch

    Ikroh SEO tm
    10 Aug 2014 | 6:26 am
    With the release of Apple’s renowned ‘kill switch’, phone thefts have rapidly dropped across several countries, whereas thefts of other brands such as Samsung who have not yet implemented the kill switch on their systems, have risen significantly. The concept of a kill switch is a comforting one to many, especially after several recent breach of security reports in the technology industry, with the heartbleed bug to name one of many. Apple’s kill switch is certainly a renowned step forward for the face of technology. Knowing you have the ability to control a device wherever its…
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    Home Based Business Resources

  • Twitter Timeline, IFTTT Twitter Triggers, Local Landing Pages, Speedlink 43:2014

    18 Oct 2014 | 4:12 pm
    Hi everyone, hope you all had a great and productive week! This week, Twitter official announced an experiment they are running which is to “put some tweets in your timeline from people you don´t follow”. Trevor O´brian explains that the idea behind these experiments is to make your Twitter experience simpler and more relevant to you. He further mentions in his blog post … One of our goals for experimentation is to continue improving your home timeline. After all, that’s the best way to keep up with everything happening in your world. Choosing who to…
  • 10 Great Alternatives to the Google Keyword Research Tool

    17 Oct 2014 | 10:37 am
    Keyword research is an important piece of the puzzle for anyone who conducts business online. Once an online business has decided on a target market and figured out who its main audience is, it needs to focus on getting targeted people onto its website. That’s when keyword research becomes crucial. Keywords, also known as search queries, are the terms entered by the users into their search engine of choice, to find things online. Hence, online businesses need to spend some time researching the keywords their target audience is most likely to use, as ranking high for these terms will…
  • Panda Winners, Anchor Text Links, Search Awards, PageRank, Speedlink 42:2014

    12 Oct 2014 | 5:23 am
    Hi everyone, hope you all had a great and productive week! Recently, a new Panda Update has been rolled out by Google. Panda Updates focus on content quality. It is suppose to remove thin, irrelevant, and spamy content from Google’s index. Nothing new there. The main and interesting thing about the current Panda generation is the fact that apparently smaller and medium high-quality websites are supposed to benefit from the update. Question is, did you see any benefit to your site? Panda Update 4.1: Winners / Losers – Google U.S recently published a list of some…
  • Review: SiteGround Hosting Services

    10 Oct 2014 | 8:24 am
    Web hosting has been an important necessity in today’s online business world. Choosing between good and bad, free or paid, is not as easy as it was before. There are so many factors that we have to be looking at to make a well informed decision, that most of the time we tend to incline ourselves with choosing the “free” ones or the “cheapest ones”. The fact that there are so many web hosting providers, basically offering the same “services”, makes it even harder to make a quick decision, as to which service would be the right fit for your hosting…
  • Pinterest SEO, Popular Apps, PPC Nation, Google Penguin, Speedlink 41:2014

    4 Oct 2014 | 3:09 pm
    Hi everyone, hope you all had a great and productive week! Focusing your SEO efforts on solely one search engine to get traffic has been proven to be an unwise decision. Just imagine if you get “wacked” or delisted by one that you solely rely on. What would happen? Thinking that the answer is pretty obvious. With that said, it is always a good idea to have other means of getting attention for your website. SEO Best Practices for Pinterest One that has been proven quite good source of traffic is Pinterest. Like a search engine, there are also some best practices to get found on…
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    Ross Hudgens

  • Three Things I Wish I Knew Before Starting an Agency

    Ross Hudgens
    1 Oct 2014 | 9:26 am
    I was initially introduced to Dreyfus model of skill acquisition by Merlin Mann, one of my favorite go-to’s for anything around productivity and the world of work. This concept changed the way I thought about problems and about expertise. The model basically describes a stage in the learning cycle where we are “advanced beginners”, which follows the novice stage. The advanced beginner stage is best described as a period where we have a lack of situational awareness. This means that you’ve built enough expertise to the point that you believe you’re an expert,…
  • The Opportunity Cost of Choosing the Wrong Clients

    Ross Hudgens
    7 Aug 2014 | 1:10 am
    It’s been almost two years since Siege Media originally came to life. It’s been a wild two years, where I’ve moved from Seattle, to Long Beach, to San Diego, where Siege Media is doing great and continuing to grow. We are now a team of seven people and business is booming – but that’s not to say that the first two years have been without speed bumps and lessons learned. Among those lessons is one pivotal one that I want to reiterate with this post: be extremely meticulous when choosing clients. When starting out – or at any stage of the…
  • Risk Mitigation During Early Stage Consulting

    Ross Hudgens
    29 Jul 2013 | 6:00 am
    Making the jump. Quitting your job. Making a living outside of your 9-5. These things are difficult to do, and one of the things that prevents most from ever doing it is the risk. The risk of being stuck out in the cold and suddenly unable to find work. That’s a scary thing, and for good reason – nobody wants to have faced that fear and failed. Mitigating the risk of this situation is something that’s worth considering, and worth putting long, deliberate thought to. Many startups have the opportunity to blow up in your face, and one of the great benefits of a consulting company is…
  • The Danger of I vs We When Building a Company

    Ross Hudgens
    6 Jun 2013 | 6:00 am
    The habit I’ve most wanted to break in the early stages of having others work at Siege relates to problems with differentiating between “I vs We”. I vs we is the pronoun choice that says very little, but also says a whole lot. The use of one versus the other can happen more than you think. On phone calls, when talking to others on the team, in conversations with friends. When you begin talking about the state of the company, it is no longer just you. It is a team. It is not your client. It is our client. It is not your decision, it is our decision. I am not doing the work.
  • Early Lessons From Building a Consulting Company

    Ross Hudgens
    20 May 2013 | 8:47 am
    Nine months ago I quit my job to start my first company, Siege Media. Three months later, I talked about the mysticism of entrepreneurship, “taking the jump” and how the process was remarkably easy – and also, something I probably should have done earlier. It was and it is, but that doesn’t make building a company an absolutely smooth ride. Running a consulting business in a state of mediocrity is relatively simple – the demand for SEO services is great and if you’re at all active online, client inquiries come rather easily. However, growing said company is a different beast…
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    Link Building Best Practices

  • The Weekly Measure: A New Moz Tool & Using Content Marketing to Move Into New Vertical Markets

    Blair Crawford
    17 Oct 2014 | 8:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.A…
  • Use Content Marketing to Move into New Vertical Markets

    Dave Murrow
    14 Oct 2014 | 8:00 am
    Can your company move into new vertical business markets through a focused content marketing effort?Content marketing is being used more often by companies to establish presence, stake a position and drive leads and conversions. Gary Vaynerchuk recommends for pre-launch companies to do “Content Content Content!” when trying to rally support for their launch. Why wouldn’t a similar approach work for companies looking to spread into different vertical markets?IT Expert Karl Walinskas offers 4 key ways to evaluate new vertical markets:Come up with and write down 3-5 industries…
  • The Weekly Measure: Paid Promotion, Content Creation & Local Homepage SEO

    Blair Crawford
    10 Oct 2014 | 8:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.4…
  • The Step-by-Step Guide to Facebook Content Promotion

    Zach Etten
    7 Oct 2014 | 8:45 am
    For many, Facebook remains a bit of an unknown. While SEO, paid search, and display are well ingrained in most digital marketer’s brains, Facebook has remained elusive to many due in large part to the ever-changing platform.While it would be great if you could go back to reaching your Facebook followers for free, like the good ol’ days, the reality is that the organic reach of branded Facebook pages has declined to just 6% and is expected to continue to drop (it’s funny what happens when investors start driving the boat instead of users).This means that for every 1,000…
  • The Weekly Measure: Lead Nurturing & How Past SEO Mistakes Can Hurt You

    Blair Crawford
    3 Oct 2014 | 8:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.Feed…
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    Clear Simple Marketing

  • A Simple Life Hack that Can Make ALL the Difference

    Heidi DeCoux
    16 Oct 2014 | 12:34 pm
    “…Having a schedule is very important and here’s why: Without a schedule that matches your desires and priorities, you are going to feel seriously stressed out, which leads to overeating, and you will never be “on top of things” enough to create the life you really desire. You end up feeling like things are spiraling out of control and you’re going to wake up one day and wonder, ‘how has all this time gone by and I feel like I’ve done so much but accomplished nothing?’ …”  -Sarah Jenks   Today I have a fun productive mission for you –…
  • How I Read a Book a Week Despite Having a Crazy-Busy Schedule

    20 Jan 2014 | 7:49 am
    I’m in sunny San Diego at an incredibly fun Internet marketing conference.  The sunshine and sun dresses are making me not want to head home to the east coast tomorrow. One thing I am looking forward to though, is the plane ride home.  No I’m not crazy, we’ll maybe I am, but not because I look forward to plane rides.  I look forward to plane rides because I can easily polish off a whole book flying from the west coast to the east coast, and I LOVE to consume all of the valuable information in books! As business owners and entrepreneurs, I find that it’s imperative…
  • The Best Way to Make Improvements to Your Life

    3 Dec 2013 | 8:01 am
    It is New Years Resolution time again.  I used to be one of the many who start the year off with big enthusiastic intentions, and then like most people, by the end of February I had all but given up. Then I discovered a new, much easier approach that ensured I would follow through on my intentions.  And today, you’re going to hear all about my secret sauce.  Here it is … Each month chose ONE area of your life to improve.  Hyper-focus on that ONE area for a whole month.  When you hyper-focus you’re able to get noticeable results quickly – which provides you…
  • One of The Coolest Things I’ve Ever Seen

    11 Sep 2013 | 5:51 am
    Before I tell you about the coolest thing I’ve ever seen, I’ll share with a little glimpse into the fun and wild six months I’ve had.   Here it goes… Went skydiving in Philly!  You can see the video of it here. Have spent over 100 hours in airplanes. Holy moly!  If you want a sore back, that’s the way to get one.  My travels were mostly work related and well worth the sore back (I love my work and did take some time for play!). This picture was taken in Australia last month.  I have a client in downtown Sydney. Swam with dolphins, went on over 40 zip lines,…
  • Mastering Productivity: How to Be More Efficient With Your Time

    19 Jun 2013 | 6:03 am
    Time is special in a sense that it can not be recaptured once it has passed.  If it has passed it is gone, and our unknown remaining supply will only reduce further.  So we better make good our time and make it as productive as it can be. - Lodewijk van den Broek But what is productive time? Productivity, put simply, is effectiveness and efficiency combined. … Effective Time:  Doing What You Want to Be Doing Spending your days doing (for the most part) what you want to be doing, requires you to be clear on what your priorities are in the 4-5 major areas of your life.  Then…
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    Single Grain Blog

  • The Comprehensive Learning Library For Aspiring Online Marketers

    Sarah Russell
    14 Oct 2014 | 7:00 am
    So you want to be an internet marketer?  That’s great!  According to WebDAM, marketing teams will spend more than $135 billion on new digital marketing collateral in 2014, and by 2015, internet advertising will make up nearly 25% of the total ad market.  Whether you want to learn internet marketing to promote your website, to increase your chances of landing a modern marketing job or for any other reason, you’re in the right place! But while the materials and resources below will help you in your quest to learn internet marketing, one thing you must understand is that “online…
  • How to Create a Marketing Funnel

    Sarah Russell
    7 Oct 2014 | 7:00 am
    Let’s talk funnels.  Not the kind you use when cooking, or the kind that comes attached to a college beer bong.  Sales and marketing funnels – the kind you absolutely must get right if you want your business’s promotional processes to run as efficiently as possible. Basically, your marketing funnel is the process by which would-be customers move from first awareness of your brand to post-sale evangelism.  But since that’s a little vague, let’s define the idea further by looking at two examples: Norman Newbie owns a software company with ten salespeople and one product.  He’s…
  • How to Create Engaging Content for Your “Boring” Business

    Sarah Russell
    2 Oct 2014 | 7:00 am
    Say you’re a fashion retailer selling the latest styles online.  When it comes to creating materials for your content marketing campaigns, the possibilities are virtually endless.  You could put together colorful tutorials on how to wear new garments, interview well-known fashion experts, create videos commenting on recent trends or share images sent in by customers who are wearing your creations in the real world. But let’s say you sell cement trucks.  Maybe caulk guns.  Or maybe even caskets.  No matter how advanced your latest releases are, they’re never going to have the “sex…
  • The Step-by-Step Guide to Conducting a Content Audit

    Sarah Russell
    3 Sep 2014 | 8:21 am
    Let’s get one thing straight…  There’s nothing sexy about the content audit process.  This isn’t the kind of project you’re going to rush home to tell your wife and kids about, and it isn’t the type of thing that’s going to get you a gold star from your supervisor.  But that doesn’t mean that this kind of work isn’t critically important to your website’s success! A content audit involves taking a look at all the content on your website (or in your marketing funnel at large) and assessing their relative strengths and weaknesses in order to prioritize future marketing…
  • The Innovator’s Guide to Expanding Your Marketing Strategy

    Sarah Russell
    2 Sep 2014 | 7:00 am
    When it comes down to it, all marketing strategies consist of two elements: the people you’re trying to reach and the channels you use to reach them.  Trying to reach small business owners through free and paid social posts?  That’s a marketing strategy.  Selling homemade crafts to little old ladies out of a craft show booth?  Again, that’s a marketing strategy. The problem with these types of strategies is that they often grow stale.  After all, you can only sell at so many craft shows before you need to find either a new target audience or a new promotional channel.  You can…
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  • UPDATE: iPhone 6 Usage Rates Continue to Grow, Hit 2.3% of North American iPhone Web Traffic

    Chitika Insights
    30 Sep 2014 | 10:28 am
    iPhone 6 users now generate 2.3% of total North American iPhone-based Web traffic - a figure roughly 0.8 percentage points higher than what was observed the first weekend following release. Meanwhile, the share of U.S. and Canadian iPhone-based Web traffic driven by iPhone 6 Plus users reached 0.3%, an increase of 0.1 percentage points since the first post-release weekend.
  • iOS 8 Adoption Rate Slower than iOS 7, 6, Hits 7.3% Nearly 24 Hours After Public Release

    Chitika Insights
    18 Sep 2014 | 10:20 am
    Apple began pushing out iOS 8 updates to eligible devices around 1pm ET on September 17, 2014. Unlike with iOS 7, which boasted a wide variety of differences from its predecessor iOS 6, in particular a brand new look and feel, iOS 8 was more incremental in its improvements. These include the ability to add widgets, extensions to share information between apps, and interactive notifications. While reviews of the new OS version have been generally positive, initial adoption of iOS 8 has been remarkably more tepid than the last two iOS iterations – iOS 7 and iOS 6.
  • Pre-Apple Event: Latest Versions of iPhone, OS X, iOS Most Prominent in North America

    Chitika Insights
    8 Sep 2014 | 9:58 am
    On September 9, 2014, Apple is expected to announce one or more new iPhone models, along with some news regarding the availability of the newest editions of iOS and OS X. Going into the event, usage-based stats show that Apple has done a noteworthy job managing its own mobile ecosystem from an adoption standpoint.
  • Q3 UK Tablet Update: iPad Usage Share near 75%, Amazon Sees Sizable Gain Since April

    Chitika Insights
    5 Sep 2014 | 7:02 am
    Similar to the North American ecosystem, Apple iPad users generate the lion’s share of tablet-based Web traffic within the UK. Additionally, Samsung, Amazon, and Google users represent the next-largest UK tablet traffic segments, albeit in a slightly different order than what is observed in the U.S. and Canada.
  • Amazon Fire Phone Shows Steady, but Slow Growth in North America

    Chitika Insights
    19 Aug 2014 | 6:56 am
    Over two and a half years following the release of its Kindle Fire tablet, Amazon released its first smartphone on July 25, 2014. While the Fire Phone was listed atop Amazon’s Best Seller list for several days in early August, North American usage of the device has grown only incrementally, rather than exponentially, in the three weeks following the smartphone’s launch as an AT&T exclusive.
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    Alameda Internet Marketing

  • SEO Ethics and Regulation: On SEMPO’s Search Congress and TopSEOs Ban

    Ross Taylor
    9 Oct 2014 | 6:14 pm
    Your local CPA, attorney, and heck even your local barber are required to operate under a code by some sort of oversight committee or association. Your SEO agency is not. Should there be some sort of committee to regulate web marketing agencies? One of the industries long running associations seems to think so. This week at Pubcon in Las Vegas, non-profit SEMPO is facilitating the first meeting of “Search Congress” to address this. They hope that with SEO agencies and groups to draft the North American Search Engine Marketing Code of Ethics. While they insist that they’re…
  • Google’s New Locally Focused Algorithm Change, Pigeon

    Ross Taylor
    30 Jul 2014 | 9:01 pm
    Google’s search algorithm, the program that helps it decide what to show you when you run a search, is updated often… and when I say often, I mean practically daily. Most of these changes can seem insignificant, and some are just Google experimenting with different ways to display results. Some of the changes can be pretty major, such as the algorithm change that focused on combatting web-spam, which was codenamed Penguin, or the update that focuses on content quality, Panda. This past week a new animal has entered the Google zoo with a fairly significant update, this time…
  • 5 Web Design Trends For Your Firm To Adopt A Winning Strategy

    Ross Taylor
    19 Jun 2014 | 12:00 am
    Several web design trends are flooding the Internet, and many companies hasten to adopt the new designs in an effort to remain relevant. The problem is that not every trendy design element serves a deeper purpose. Sure, you’ll get a very attractive website, but without planning for your business, you could end up with a beautiful dud. Here are some web design trends that could actually boost your online strategy. Before you put any of them into practice, be sure you’re aware of the potential drawbacks. Image source   More Rich Media/Less Text Rich content is always a great idea. If…
  • Social Media Management – Dos and Don’ts

    Ross Taylor
    17 Jun 2014 | 9:00 am
    Image source Social media management is a must for any small business with a social presence. Simply having a company page on popular networking sites isn’t enough – those profiles need to be managed if they are going to engage prospects, develop your brand, and keep customers satisfied. One viral comment is all that it takes to smear your good name! There are many advantages to letting a professional company handle your social networking accounts. For one, they can free up your time to focus on other areas of your business, which can save you money. Another boon is their experience and…
  • Why You Should Create Content for People, Not Search Engines

    Rob Walling
    11 Jun 2014 | 10:30 am
    Do you value your readers? Do you care about what THEY think and what problems THEY might have? Then why torture them with keyword stuffed headlines and hollow, over-optimized articles? “But it’s for SEO!”, – you might say. Let me ask you a question: How much value does an article bring to the table, when it is focused around keywords and not around a specific problem in your industry? The answer? Close to zero—because your visitor will bounce off your website after reading the first paragraph. Only robots care about content written for robots. Have you considered a content strategy…
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    SEO Copywriting

  • Tired of hearing “You’re too expensive?”

    Heather Lloyd-Martin
    16 Oct 2014 | 3:30 am
    Where are all the fat cat SEO writing clients? “We’d love to work with you, but your prices are just too far out of our budget. Everyone else we’ve talked to charges much less.” Yeah, that’s always a fun email to receive first thing in the morning. What’s your first reaction when you read something like this? Anger? Shock? Denial? Or do you just shrug, shut down your computer and feel depressed the rest of the day? Emails like this would grate on my psyche. I would put a lot of work into landing clients. I’d excitedly talk with the prospect on the…
  • Clients ignore your advice? Here’s what to do

    Heather Lloyd-Martin
    9 Oct 2014 | 3:30 am
    Feel like your clients are saying, “la la la la” while you’re giving them advice? After I read my client’s email, I had to hold myself back from beating my head against my laptop. “Heather, we agree with what you’re saying. But I think we’re going to go in a different direction and try something else first.” AAAARRRRRGGGGHHHHH! Whether you work in-house or freelance, you’ve probably had moments like this. You spent hours carefully crafting a strategy, web page or idea. You have reams of paperwork supporting your recommendations. And then the…
  • Want to DIY Your SEO? Here’s Your Reality Check

    Heather Lloyd-Martin
    2 Oct 2014 | 3:30 am
    Can you handle your SEO writing in-house? Yes…but… I walked away from the conversation shaking my head. “SEO services are too expensive. We can’t afford to hire someone.” “I’m smart. I should be able to figure this SEO stuff out myself.” “My team is top-notch. No, they don’t have any formal SEO training, but I’m sure they’ll get it. Maybe I’ll send them to a conference…” Stop it. Just. Stop. It. Why do I sound so frustrated? Because I’ve chatted with large and small companies that have all said…
  • Need Marketing Clarity? Get Out Of Your Head

    Heather Lloyd-Martin
    25 Sep 2014 | 3:30 am
    How could clarity help you? I just got off the phone with my accountant. For some people, chatting with their accountant is a super-stressful event. But not for me. My accountant (Eva Rosenberg, in case you’re wondering,) is fantastic. I. Love. Her. Why? She can take the most complex situation, break it down into bite-sized chunks and show me how to proceed. It may be about how to structure my finances. Or how to handle a tax situation. We even discuss new business ideas (which is what we talked about today.) If I’m confused, stressed out or overwhelmed, chatting with Eva…
  • SEO writing: Are you making this dangerous mistake?

    Heather Lloyd-Martin
    18 Sep 2014 | 3:00 am
    What SEO mistakes are you making? Once upon a time, there was a sad and lonely website. Its owners were recognized experts in their fields. They had written books. They blogged. They spoke all over the world. From a marketing standpoint, they were doing everything right. Yet, their site wasn’t positioning for any important keyphrases. None. Zip. This made the site owners quite unhappy, so they found a consultant to help. The consultant noticed quite a few “old school” SEO errors: –  There were very few keyphrases on the page –  There were no keyphrase-rich…
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    Ker Communications

  • Google’s Penguin 3.0 Update Finally Rolled Out

    Nick Ker
    18 Oct 2014 | 8:49 am
    If you have a site that has been hit by Google's Penguin Algorithm Update, you have been anxiously waiting for the refresh. And waiting, and waiting, and waiting... Google’s Penguin 3.0 Update Finally Rolled Out is from Ker Communications
  • Disavow Bad Links Now – Penguin Update Said To Be Weeks Away

    Nick Ker
    11 Oct 2014 | 12:25 pm
    It's not too late! If you want to get a disavow list for the Penguin 3.0 update ASAP, but don't have time or know how to do it, here's a fast turn around Disavow List deal… Disavow Bad Links Now – Penguin Update Said To Be Weeks Away is from Ker Communications
  • Outdated SEO Ideas People STILL Believe

    Ker Communications
    18 Sep 2014 | 5:55 am
    SEO is a mystery to many people - mostly because of misinformation and old concepts that may have worked but don't do anything but harm a site's rankings. Outdated SEO Ideas People STILL Believe is from Ker Communications
  • Google Officially Drops Authorship from Search Results

    Ker Communications
    29 Aug 2014 | 10:51 am
    Google will no longer use author profiles to track who writes what content at all... Google Officially Drops Authorship from Search Results is from Ker Communications
  • Website Loading Speed and SEO

    Ker Communications
    27 Aug 2014 | 1:48 pm
    Speed matters. Google says so. But HOW does a site's page loading speed impact ranking in organic search? Website Loading Speed and SEO is from Ker Communications
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  • Improving User Experience in PPC

    Anthony Coraggio
    15 Oct 2014 | 7:00 am
    A user's experience of a brand is a complex thing. At every point of the customer journey, they're forming an impression of what kind of company they're dealing with. Yet somehow online marketers tend to equate user experience (UX) with simply landing page design or conversion rate optimization (CRO), and forget about the other touch points.  Since advertising holds a weighty responsibility in forming a positive UX, it's important to look at the world of pay-per-click (PPC). In turn, we need to ask ourselves: how can we use PPC to create a great experience for our customers? Earning…
  • Workin’ 9 to 5? Songs to Get Productive

    Harriet Cummings
    10 Oct 2014 | 7:23 am
    A deadline looms. The clock is ticking. Yet it’s too loud in the office – your desk mate’s yakking on the phone, the coffee machine is whirring. So you relocate, ahhh... No actually, now it’s too quiet. Your mind is adrift. 5 minutes till deadline... Sound familiar? Sometimes the brain needs a little help to focus and music can be just the thing. While there’s a lot of research out there on music cognition, I thought it’d be fun to simply share some music suggestions for various work tasks, as brought to you by our brilliant SearchLove speakers. If blasting…
  • 6 Easy Ways to Improve User Experience Using Analytics Data

    Tom Capper
    8 Oct 2014 | 7:03 am
    User experience is important – little hitches in your site’s user experience could cost you conversions and repeat visitors, big ones could have your customers leaving to competitors in their droves. At the same time, finding problems and identifying opportunities can be hard and expensive, requiring extensive user testing and time-consuming A/B tests. However, that doesn’t mean there isn’t any low-hanging fruit in the data you already have. Read on for easy fixes to improve your site. 1 - 404 Errors You can easily check for internally linked 404 pages with a crawling…
  • Local Search in 2016: Wearables, Beacons, and Machine Learning

    Tom Anthony
    30 Sep 2014 | 7:00 am
    Right now, we are nearing a point whereby the convergence of several related technologies, combined with their improving accessibility (infrastructure and cost) means we are not far away from some big disruptions in local search. People will be expecting search results far more specific to their current context than ever before... and they'll be getting them. I've put together a simple and relatively typical story to illustrate some of the technologies (see section after the story). A Search Story Imagine someone who needs to pick up a gift for a friend of hers; she is wandering through…
  • A Ticket With Your Name on It?

    Harriet Cummings
    25 Sep 2014 | 7:30 am
    World-class speakers from companies like Google, Unbounce and SEER Interactive; a historic venue in the heart of London; partying into the wee hours… Plenty awaits us on October 27-28th when SearchLove hits the capital for two days of talks from some of the most inspirational leaders in the online marketing industry. And with only five weeks left till we take our seats in the grand auditorium, we share five reasons you’ll want to be at SearchLove London. 1. The speakers will knock your socks off As you read this, chances are our head of events, Lynsey Little, is working alongside…
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    The Outsourcing Blog

  • How to Overcome Your Fear of Accidentally Hiring Deadbeat Employees

    10 Oct 2014 | 7:19 am
    Have you ever been to a conference or workshop where an experienced HR professional answers the questions of start up founders? I’ve been to a few and it was shocking how every time 90% of the questions revolved around one thing: how do you get rid of an employee that doesn’t perform? People weren’t interested to find out how to screen candidates or put together a good offer. They wanted to know how to protect their company from a bad hire. Many business owners are scared that their first hire won’t be a successful one and they will get stuck with a deadbeat employee.
  • The Best 20 Clients for Your SEO Company

    5 Oct 2014 | 1:40 am
    Photo Credit: MoneyBlogNewz via Compfight It’s easy to start chasing small businesses as clients. Their need for attracting and retaining paying customers is obvious. The problem is that not all small business owners are open to talk about the SEO services you’re offering and they almost never want to pay for having their website optimised. If this situation rings a bell, the thing you might have missed is that most small businesses are cashing in just a few dollars from each of their customers. When that is the case, they don’t really see why SEO would be important for…
  • 62 Tasks to Delegate to a Real Estate Virtual Assistant

    29 Sep 2014 | 12:04 am
    Are you thinking about hiring a real estate assistant? Then you should check out the presentation we just published and discover the 62 tasks you can delegate to a real estate virtual assistant. By hiring a remote worker you’ll be able to free up your time and spend more time with your clients and get new ones. Another benefit of hiring remotely is that you’ll spend 70% less on salary and benefits. If you’ll hurry in contacting us, you’ll even be able to get one month free. We just launched a limited time offer – we’ll pay you new employee’s 3rd salary. Just sign up for…
  • Outsourcing for Newbies: Hiring Philippine-Based Virtual Assistants

    16 Sep 2014 | 6:29 am
    Start where you are. Use what you have. Do what you can. Those are the wise words of Arthur Ashe. For those of you that aren’t familiar with the world of tennis, Arthur Ashe was an American World No. 1 professional tennis player. He won 3 Grand Slam titles. He was among the best tennis players from the United States. He wasn’t a start up founder or small business owner but his words inspire many entrepreneurs, because they speak the truth as it is known by any person that tried to build something. There isn’t a perfect time to start a business and you’ll never be more…
  • The 21 Surprising Tasks That Only the Best Realtors Assign to Their Virtual Assistants

    8 Sep 2014 | 2:04 am
    It’s not art and it’s not rocket science, but only some realtors know how to manage one or an entire team of virtual assistants. That happens either because many of them focus on assigning tasks without analysing how their completion is impacting their business or they think that you should never assign a task that you can’t complete perfectly yourself. We always tell our clients that they can talk to us about drafting an initial list of tasks that their new virtual assistant can complete. It’s important to know how each and every single task is helping you land a new client, close…
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    Web Savvy Marketing

  • Use WordPress to Create the Perfect Author Website Design

    Rebecca Gill
    13 Oct 2014 | 12:06 pm
    Over the last few months my friend Chris has been pushing me to create a WordPress theme that would support DIY author website design. I was a little hesitant about this idea because I already had other products I wanted to create in my head. Chris knew it was a good idea and he knew this was a niche that was underserved by WordPress, so he continued to bring it up in conversation. After a while he created the base design for a template and sent it over to me. I’ll be the first to admit, his design was not only really good, it was perfect for creating an author website design that was both…
  • Customize a WordPress Theme With Conductor and Make Beautiful Music With Your Website or Blog

    Rebecca Gill
    9 Oct 2014 | 5:42 am
    Would you like to customize a WordPress theme without having to contact a programmer or agency for assistance? Would you like to tweak the presentation of a blog page on your own and not have to search through CSS or PHP code? Yep, me too and we’re not alone. The WordPress community includes a lot of power users like you and me. We want to customize the layout and design of our website or blog, but we don’t want to rely on others for help. If you fall within this type of user group, the new Conductor plugin is for you. Well you and me and anyone else who wants to take back…
  • A Chat About eCommerce Plugins and Themes

    Rebecca Gill
    2 Oct 2014 | 5:20 pm
    Today I had the pleasure of joining Carrie Dils on her weekly podcast series Genesis Office Hours. Carrie invited me on to talk about the launch of our new WordPress eCommerce theme. We were joined by  Cory Miller, Justin Sainton, and Daniel Espinoza. The four of us represented the theme and plugin developers associated with our new Jessica theme. Carrie as kind enough to ask us on the show when she heard the new theme would be styled to run three different eCommerce plugins. That is kind of unheard of for WordPress and especially the Genesis Framework. At first she thought I was a bit crazy…
  • Introducing Jessica: A WordPress Store Theme With Lots of Options

    Rebecca Gill
    1 Oct 2014 | 5:33 pm
    We’re happy to announce the release of Jessica, a brand new WordPress store theme that was built for the Genesis Framework. Our theme is pretty, but don’t let her beauty mislead you. She is a very powerful theme that is full of great eCommerce options. Jessica is not only beautiful, it’s coded in HTML5 and supports schema. The theme comes with options to showcase coupons and freight specials, capture subscribers, and display sizing tables. It is mobile friendly so it will automatically adapt for tablets and smartphones. And best all, the home page is widget based so you have…
  • Introducing Derrick: A Training Website Theme

    Rebecca Gill
    30 Sep 2014 | 8:41 am
    We’re happy to announce the release of Derrick, a new WordPress LMS theme that was built for LearnDash and the Genesis Framework. Derrick was designed as a training website theme so it could support the creation of online courses and lessons. Our new Derrick theme is coded in HTML5, supports schema, and it is mobile responsive. It includes prebuilt styling for the LearnDash learning management system, iThemes Exchange, and WPAchievements. Derrick’s Feature Highlights Digital sales and download Membership management Course creation Lesson creation Call to actions with multiple icon options…
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    SEER Interactive

  • Client Meetings: Separating Fear From Reality

    Justin Roberts
    30 Sep 2014 | 7:00 am
    We’ve all been there. You wake up at 5am, take a hot shower, throw on your shiny shoes and your nicest button down, and head into the office as early as possible. Armed with nothing but a slide deck, you prepare yourself to face the inevitable: it’s the day of your first client meeting, and you’re as green as an A-lister at the Kid’s Choice Awards. Yikes. Now there are a thousand different variations of being “green”, and all of them come with their own fears and expectations when heading into a client meeting. While some fears are specific to the individual, there are just as…
  • Get Your Content On: Social Media Marketing with BuzzSumo
    24 Sep 2014 | 10:36 am
    There is only one thing that is more exciting than the new features in BuzzSumo, and that is applying them to your social media marketing efforts. In this post I will outline some new BuzzSumo features and share some practical ways you can use them. Just an intro for those of you who don’t know about BuzzSumo: it is a tool that allows you to identify top influencers and top content on a particular topic by social shares. This is super helpful for building prospect/outreach lists, identifying content that is shareable, and keeping an eye on the competition. You can see where you’re falling…
  • Mobile Ad Extensions Replacing Ad Copy

    Kyle Lambert
    12 Sep 2014 | 11:30 am
    If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions.  New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers.  About a year ago though, Google announced extensions are going to be factored directly into Ad Rank and will affect CPCs and positioning.  One can argue that extensions have always played a role, however. Ad Extensions > Higher CTR > Higher Quality Score But explicitly incorporating it as a factor is a…
  • When it Comes to URLs, Does Size Matter?

    Matt McAnear
    9 Sep 2014 | 8:00 am
    Pop quiz: You’re buying a website domain. You sell disco balls. is $200. Disco.ball is $20. Which one do you buy? Answer: If you are trying to maximize how many people can recall your website domain five seconds after seeing it, then buy disco.ball. You’ve probably seen the internet awash lately in bizarre domain extensions. Speculators, investors, and any average Joe wanting a piece of the internet pie can now purchase such exotic domain extensions as “.flowers,” “.xyz,” and “.io”. There are actually quite a few to choose from. The motivation for buying…
  • The Power of the Pencil

    Kristin Bigness
    5 Sep 2014 | 8:00 am
    Ah, the digital world. It’s a blessing and a curse. Every day, new technology emerges from Silicon Valley, 15 year old kids’ basements, and Fortune 500 companies. And while these technologies can certainly take our work to new heights, I’m here to advocate that we use them in tandem with a very simple, very powerful tool: the pencil. Who am I, you ask? Kristin Bigness here, (aka Bigs, Biggie, Bignazz, etc), writing from the small but mighty creative team at SEER. Any one of my fellow designers can reminisce with me about countless hours designing by hand for the first year or two of art…
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    Builtvisible - A Creative Digital Agency

  • The Messages Behind Messages

    Darren Kingman
    16 Oct 2014 | 2:03 am
    ‘Messages In The Deep’ is one of the most successful pieces of content I’ve ever had the pleasure to be a part of. As the resident outreach specialist, my part in the picture was clear – get links. However, being an outreach specialist doesn’t limit your involvement to after a project has launched. In fact, you might find yourself struggling if you’re not getting yourself involved right from the very beginning. People who do outreach are at the forefront of discovering and keeping tabs on the types of content that are getting traction. You need to understand the topics and…
  • Exciting webGL Examples in the Wild

    Richard Baxter
    12 Oct 2014 | 2:00 am
    Earlier this year I spoke at Mozcon. My topic, building your own interactive content and the importance of understanding how things on the web are built. At Builtvisible, we’re constantly evolving our in-house content development capabilities. We learn through sharing amazing examples with each other. Our policy is to always attempt to break down how something might have been constructed, or at the very least show an immense amount of respect to those that created the work in the first place. Some of the things we see on the web are amazing – they deserve so much respect for the…
  • On Infinite Scroll, pushState and SEO

    Richard Baxter
    7 Oct 2014 | 4:52 am
    Modern web development techniques are evolving at an astounding rate. You only have to look at what’s on the cutting edge to realise that quite frankly, digital marketers who lack an interest in the front end web development and design community will eventually be at a disadvantage. For marketers there is no such thing as “too technical”. The bottom line is this: you work on the web, you need to understand the web. Learn how it’s built, and you’ll find yourself able to make great things happen on your own, simply by learning and experimenting. How cool. Many of…
  • International Keyword Research with Grepwords & SEOgadget for Excel

    Richard Baxter
    2 Oct 2014 | 1:59 pm
    The Grepwords API is a powerful, fast endpoint for keyword search volume collection. For a long time, its output was for US and “global” search volumes only, but that all changed thanks to Russ and his team. Now we have search volumes from Google in around 32 countries. SEOgadget for Excel supports these new locations with just a simple change to your query syntax. A quick primer on keyword research with Grepwords Working with Grepwords and SEOgadget for Excel is easy – follow this introductory video for a quick primer: What’s the change? It’s a really simple addition to…
  • Mapping the Deep: Digital Cartography with Google Maps

    Pete Wailes
    2 Oct 2014 | 3:00 am
    Recently Liam wrote about how we went about creating our massive Messages in the Deep piece, looking at the process and organisation of it. In this companion piece, I’m going to take a look at how we built the largest interactive feature, the map for showing all the deep sea communication cables around the world. Our map in all its glory, animated in gif form by The Washington Post Sketching out the ideas During the initial meeting, after being told the rough idea, I began to sketch out some ideas regarding how the messages map could be created. These mostly altered based on ideas as to…
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  • Technorati Top 100 Resurrected

    Mark Rushworth
    16 Oct 2014 | 6:30 am
    Over the past 10 years Technorati had compiled and maintained an excellent list of the top websites in the world.… The post Technorati Top 100 Resurrected appeared first on MR.SEO.
  • Harron Homes Tiverton/Windsor – New Build Experience

    Mark Rushworth
    18 Sep 2014 | 11:04 pm
    This post is going to be amended as we progress through buying our Tiverton/Windsor from Harron Homes. For the record… The post Harron Homes Tiverton/Windsor – New Build Experience appeared first on MR.SEO.
  • A day in the life of an SEO

    Mark Rushworth
    3 Sep 2014 | 6:22 am
    If you’re interested in what we do in the Digital Marketing team on a daily basis i thought i’d provide… The post A day in the life of an SEO appeared first on MR.SEO.
  • List of JQuery material design elements

    Mark Rushworth
    29 Jun 2014 | 9:59 am
    I predict that there’s going to be a rush on JQuery elements around the interactivity described in Google’s Material Design… The post List of JQuery material design elements appeared first on MR.SEO.
  • Get Android L features on your phone today

    Mark Rushworth
    28 Jun 2014 | 9:01 am
    Update: Added Heads Up, ART, Ring Tones There’s no doubt about it that Android L and Google’s new ‘Material Design’… The post Get Android L features on your phone today appeared first on MR.SEO.
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    SEO Eblog by SEO Advantage, Inc.

  • SEO Roundup: October 17, 2014

    Lance Buchanan
    17 Oct 2014 | 5:00 am
    It’s been a few weeks since our last roundup, and in that time we have learned that the old adage “the Internet never forgets” is becoming less and less true for our friends across the pond.  A sweeping set of internet privacy laws enacted by the European Union is forcing Google to remove certain requested content from Web, and according to the latest report, Facebook, and YouTube are among the top three sites to have content erased under the new policy. The controversial “Right To Be Forgotten” (RTBF) rule was introduced last May – however, Google just released…
  • When Link Building Goes Wrong: 8 Link Building Practices to Avoid

    Nathan Williams
    13 Oct 2014 | 7:13 am
    As the head of a business, you know it is important for your current and potential customers to be able to find you when they run an internet search. You also have heard of connecting the content on your website through link building; however, you’re not sure where to start. The most important part of link building is understanding what you can do and what you can’t do (without penalty). Knowing what NOT to do can sometimes be more helpful than knowing what you should do. Why is knowing what not to do more important? Making a mistake when you’re building links can result in a Google…
  • SEO Roundup: September 26, 2014

    Lance Buchanan
    26 Sep 2014 | 11:07 am
    The juiciest bit of news from the SEO world this week was Google’s announcement of yet another Panda update, which is supposed to add a filter that will help small and medium-sized sites rank higher. The rollout began earlier this week and will continue into next. For anyone who was penalized in the last Panda update, this means a chance for redemption—if the right changes were made. Here’s what Google had to say about the update: Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This…
  • Social Wednesday: September 17, 2014

    Julia Harris
    17 Sep 2014 | 3:56 pm
    There’s just something special about Wednesday. The woes of Monday have come and gone. The weekend, full of relaxation and play, is within reach, and that calls for a celebration. At SEO-e, we are all about celebrating social media’s marketing geniuses in “Social Wednesday.” We find online marketing’s brightest stars that you can follow to learn about the latest technologies, tricks and tips. Meandering through Twitter-space I came upon Kevin Lane Skarritt (@skarritt), Chief Peep (his words, not mine!) and CEO of Flock Marketing, a 19-year-old agency that teaches small businesses…
  • SEO Roundup: September 12, 2014

    Lance Buchanan
    12 Sep 2014 | 10:58 am
    As a content developer myself, I admit I may have somewhat of a conflict of interest in preaching about the importance of creating quality web content in your SEO strategy, but at least I’m not alone in my conviction. A newly released Google search rankings study from SearchMetrics has declared that quality content creation is “no longer an addition to, but is the main focus of, SEO.” And they’ve got data to back it up. It shouldn’t be all that surprising then that content marketing topics seemed to be all the rage this week. From getting in touch with your funny side to discovering…
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    Professional SEO Solutions

  • Knowing Your Target Market: Foundation of Every Online Business

    Ghazal Alvi
    30 Sep 2014 | 5:58 am
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  • How to Boost Your Blog Traffic

    Ghazal Alvi
    31 Aug 2014 | 12:41 pm
    You have a blog and you really love to update it… that’s nice! But, are you happy with its traffic? Traffic is one of the most important factors for your blog; the more people who find your blog, the people who will read your ideas. Well, It’s easy to build a blog, but hard to No related posts.
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    Ghazal Alvi
    31 Jul 2014 | 3:04 pm
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  • How to Research Your Business Competitors by Your Own?

    Ghazal Alvi
    30 Jun 2014 | 1:16 pm
    In any business, it is very important to understand your market and your competitors. Knowing your competitors and what they are offering helps you to make your products, services and marketing stand out, and NOBODY wants to be left behind by the competition!!! According to Wikipedia - “Competitor analysis in marketing and strategic management is Related posts: How to Choose the Best Business Name? Name for a business is much like a backbone for... YARPP powered by AdBistroPowered by
  • How to Choose the Best Business Name?

    Ghazal Alvi
    29 May 2014 | 4:25 am
    Name for a business is much like a backbone for a human being… its crucial!!! So, choosing the perfect business name is vitally important but at the same time it can be a complicated process, often it is an overwhelming, frustrating, and exhausting experience. With this thought in mind, here are few suggestions for anyone No related posts.
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    Commerce Kitchen

  • Sales: It’s Got a Bad Reputation. Let’s Change It.

    Jen Martinez
    17 Oct 2014 | 1:13 pm
    Writer’s note: suggested music for this post is obviously Joan Jett. It’s time to talk about the “S” word. Indeed, I’m here to talk about that dirty, disgusting word that has such a bad reputation in our world today. SALES. When did “sales” become an unutterable word in our community? After a recent discussion that Tynan and I had with Jeremiah Fellows, the VP of Sales and Marketing from Aspenware, I decided to look more into this anti-”sales” phenomenon. It’s all in the family. Immediately, when I think of sales, I think of my…
  • From Chemistry to Digital Strategy: A Winding Road to Tech

    Leslie James
    16 Oct 2014 | 3:13 pm
    Last month we had the opportunity to meet hundreds of job seekers in the tech space at the Denver Startup Week job fair. From newly minted gSchool grads looking to land their first RoR development gig to seasoned product managers looking for a new opportunity to take a product to market, we met them all. Since then we’ve been following up with promising individuals to chat more, or at least let them know that we’re not hiring for their desired position now, but when that changes, we’ll be back in touch. The job seeking process: exciting, yet stressful. Filled with…
  • Mine is 6 Terrabytes. How Big is Yours?

    Russ Schissler
    9 Oct 2014 | 1:55 pm
    What exactly is Big Data anyway? According to the internet, Big Data is: Any collection of data sets so large and complex that it becomes difficult to process using traditional data processing applications. Any amount of data that’s too big to be handled by one computer. An easily scalable system of unstructured data with accompanying tools that can efficiently pull structured datasets. [Big Data is] what happened when the cost of storing information became less than the cost of making the decision to throw it away. [Big Data is] when the size of the data becomes part of the problem.
  • New Award, New Location

    Leslie James
    8 Oct 2014 | 1:09 pm
    The last few weeks at the firehouse have been kind of nuts, but in a good way! CWCC Small Company of the Year On September 25th, we were honored and humbled to have received the Colorado Women’s Chamber Small Company of the Year Award for 2014. The award “recognizes a company that creates a workplace culture that supports the highest levels of personal and professional accomplishment for their employees who are women.” As a company with 75% female partners, and an organization that strives to encourage and support women in tech, we hope to encourage businesses throughout…
  • “I Attended Denver Startup Week. Now What?”

    Jen Martinez
    26 Sep 2014 | 9:00 am
    In case you’ve been living under a rock, Denver Startup Week has come and gone. It was a long, fun week filled with informative sessions and alcohol-rich social events. Now that it’s over, what are we supposed to do? Yes, getting back to our normal lives has been a huge relief, but if you’re still looking to scratch that startup itch you got last week, then you’ve come to the right place. 1. Built-In Colorado Photo: 23rd Studios. Built-In Colorado is a great resource for all things startup in the Centennial State. One of the added perks of joining the BIC crew is…
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    Blind Five Year Old

  • What I Learned In 2014

    AJ Kohn
    9 Oct 2014 | 3:41 pm
    (This is a highly personal post so if that isn’t your thing then you should move on.)  It’s not 2015 yet but I already know what I learned in 2014. I have Follicular Lymphoma. Here’s my story. Stomach Pain Last year I began to have some stomach issues. The first time it looked like it might have been food poisoning, which I blamed on Chobani. One minute I was fine and the next I was throwing up and had abdominal pain and bloating for the next 48 hours. I binge-watched action flicks until I was okay. Afterwards I felt a small twinge on my left hand side of my lower stomach.
  • Sitelinks Search Box

    AJ Kohn
    19 Sep 2014 | 10:06 am
    Google’s new sitelinks search box threatens to take your hard won branded traffic and hand it over to competitors unless you implement the specified markup. Here’s what’s happening and why you need to bump the sitelinks search box markup implementation to the top of your priorities. Sitelinks Search Box On September 5th Google announced the launch of an improved search box in sitelinks for branded queries. When users search for a company by name—for example, [Megadodo Publications] or [Dunder Mifflin]—they may actually be looking for something specific on that website.
  • Image Sitemap Indexation

    AJ Kohn
    9 Sep 2014 | 6:26 pm
    This post is a bit of penance for yours truly. Read on to make sure you don’t fall into this trap. Image Sitemap Indexation For many months I’d open Google Webmaster Tools and stare at poor indexation rates for images across a number of client accounts. Not just one or two but several clients with crappy image indexation rates. This didn’t make much sense to me since image traffic reported in Google Webmaster Tools was healthy. In addition, image traffic reported using Google Analytics filters was looking good too. Mind you the difference between image clicks reported in…
  • The Rich Snippets Algorithm

    AJ Kohn
    20 Aug 2014 | 7:17 am
    There’s been a tremendous amount of chatter recently about rich snippets vanishing from Google search results, whether it’s Amazon losing their review aggregate snippets or a wholesale reduction in video snippets. What we’re really talking about are changes to the rich snippets algorithm. That’s right, we need to go deeper. There’s an algorithm within the algorithm. Here’s what I know about the rich snippets algorithm based on observation and conjecture as well as statements from Google representatives. I’ll also sketch out some theories on how Google…
  • Twitter Analytics

    AJ Kohn
    11 Aug 2014 | 10:51 am
    What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened nearly a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But … I’m tired of waiting. Twitter Analytics Dashboard The dashboard provides a decent overview of activity over the last 28 days. The major statistics it provides are Impressions, Engagements and Engagement Rate for each tweet and the trend for those over time. That’s not too shabby but…
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    SEO Philippines| SEO Hacker Blog

  • How to Market Your App Enabled Accessory Website Through Social Media

    David Wright
    13 Oct 2014 | 8:45 pm
    Social media marketing is one of the profitable methods in online marketing nowadays. Aside from the fact that every social network has millions of users and subscribers, social media provides an easy way for brands to get in touch closely with their target customers or audience. For an app-enabled accessories website like Appcessories, you need to create a solid social media marketing strategy to help your brand stay ahead of the competition. Like any other tech websites, you will be targeting two types of audience: Groups of techy readers/visitors who would only need in-depth guides on…
  • How to Choose Between Link Building and Content Marketing

    Pam Sallegue
    7 Oct 2014 | 8:43 pm
    Torn between two strategies? I know how it feels to be so confused and frustrated about two things – you don’t know what’s right for you, you don’t know what’s worth spending your time, effort and money on, you don’t know what will work best. I may not know what your business is all about, I don’t know what your short and long term goals, but I know what you need. You need guidance, comparison, and a better explanation of your options. Just like when buying a mobile phone, you need someone who will explain to you about its specs, features, and how it…
  • How to Improve your Title Click-Through Rate by 730%

    29 Sep 2014 | 9:06 pm
    Headlines are important. They attract people to read the rest of your content. They make sure to engage your audience, providing you that user activity your website needs. They make sure your article gets shared around the web. Or do they? Then why does 89% of articles in the entire web get less than 100 shares? Over Population China is the single most populated country in the world. China governs over 1.3 billion people. Even so, they experience around 43,835 newborn babies every day. And you know what? We consider China as overpopulated. The internet has over 2.9 billion people in…
  • 8 Expert Advice on Building an Effective Content Marketing Campaign

    Pam Sallegue
    22 Sep 2014 | 8:28 pm
    Maybe you’re planning to create a content marketing campaign, but don’t know where, and how to start. I know it’s never easy to start one – it takes too much dedication, time, energy, and loads of ideas to begin with. Like what they always say, beginning is always the crucial part of marketing. This is where all your strategies and actions will depend on. So, I asked 8 online marketing experts for tips and advice to help you understand more about content marketing, how to start one, and what you should do to have an effective, and lasting content marketing campaign. 1. Make sure your…
  • 7 Most Effective Ways to Speed Up Your WordPress Website

    Devesh Sharma
    16 Sep 2014 | 9:41 pm
    According to a study done by in 2012, one out of four people abandon a website if it loads more than four seconds. Amazon, in another research, calculated that a page load slowdown of just one second could cost them to lose $1.6 billion in sales every year. These are just two studies about page speed, but if you do a quick Google search, you can find thousands of similar studies showing how important speed optimization is to a certain website. In this post, I’m going to share a few ways to improve your site speed and hopefully help you get some more visibility on…
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    Hallam Internet

  • Women in Business Awards 2014: Susan Hallam Nominated for Two Awards

    Laura Hampton
    17 Oct 2014 | 3:59 am
    Digital marketing entrepreneur Susan Hallam has been nominated for two awards in the Nottingham Post Women in Business Awards 2014, following a great year for her business which is already on track to surpass turnover projections for FY14/15. Hallam, who started her company Hallam Internet in 1999, is up for the Inspirational Woman of the Year Award, whilst the company is nominated as Small Business of the Year. Susan Hallam was the winner of the Entrepreneur of the Year in the Women in Business Awards 2013. Speaking of the nomination, Susan Hallam said: “I am very pleased to be…
  • Benefits of Email Marketing

    Rainu Bhele
    16 Oct 2014 | 2:40 am
    Email marketing is still vital   Email marketing is used in a variety of industries, and by thousands of businesses across the world. Despite this, there are still those who seem to think that email marketing is dead. However, what these people fail to understand is that the benefits of email marketing are numerous. I believe it is still an essential part of your marketing toolkit, and below I will explain why.   The Benefits of Email Marketing Cheap Compared to other forms of direct marketing (direct mail, telemarketing campaigns), email marketing has a much lower cost of…
  • How To Check an External Backlink is Active and Powerful

    Jonathan Ellins
    15 Oct 2014 | 12:00 am
    It’s very common to spot an external link online and think it counts towards search engine optimisation (SEO), but there are several things which may make the link invisible or not as powerful as first seems. Below is a complete check-list when checking external links… How to check that an external link is on an active webpage Search engines index webpages from cross the Internet, if they don’t index a webpage for any reason then it’s highly likely that the links from that webpage are not counted towards SEO, here are the things to look out for: Can you see the link…
  • B2B Content Marketing: 10 Best Examples

    Abra Millar
    14 Oct 2014 | 8:48 am
    Are you unsure whether content marketing is appropriate for your B2B company? Content marketing is consistently associated with ‘cool’ B2C brands like Coca Cola and Red Bull but there is so much more to content marketing than meets the eye. It is a fantastic approach highly suitable for B2B industries, you may even be using it already without knowing. Below I have put together 10 of the best B2B examples of content marketing and how you could use them to your advantage too. What is Content Marketing? Content Marketing became a buzzword in digital marketing a few years back and to…
  • Building a Search Engine Friendly Website

    Ben Wood
    14 Oct 2014 | 8:43 am
    When it comes to building a website, the majority of business owners are mainly concerned about what their site will look like to human visitors.  However, if you want your website to rank well in the search results then you need to ensure it is structured for both search engines and human visitors alike. If you’re building a new website, or indeed restructuring your current site, then you need to ensure that you follow the steps outlined in this post to develop a website that is both accessible to search engine spiders and worthy of inclusion in their index. Ensure your…
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    Online Marketing Blog

  • Conversion Optimization Strategy and its Importance in SEO

    George Abraham
    9 Oct 2014 | 12:10 am
    Conversion optimization is one of the terms that is often recently heard in the SEO arena and this is one area which makes a successful completion of your SEO campaign. Unlike other regular SEO activities, conversion optimization plays a key role in your overall SEO strategy and helps in improving the conversion rate of your website. A site with poor conversion optimization strategies cannot be expected to bring you huge online enquiries or leads. Before going deep into this subject, let me simply say what conversion optimization is and what its benefits are. Consider that you have a content…
  • SEO Specialist and Social Media Manager Among the Jobs with Highest Work-Life Balance

    George Abraham
    8 Oct 2014 | 6:25 am
    Maintaining a healthy work-life balance is one of the most difficult things in today’s competitive world. Most of the professionals are always tied up with their work at office and rarely gets enough time for personal life. In short majority of the professionals do not enjoy a healthy work-life balance, which indeed will pose serious problems to their personal life. If you are not able to maintain a healthy work-life balance, then your health will also suffer along with additional stress and mental pressure. At last there is a good news for online marketing professionals, especially the…
  • 10 Easy Methods to Improve Your Facebook Business Page

    George Abraham
    7 Oct 2014 | 4:27 am
    A Facebook Page is something that has become a mandatory thing for all those who likes to promote their business on the internet. As Facebook is the most popular social media website and have a huge audience base, creating a Facebook Page for your business can really be beneficial. There are a lot of business organizations who have made it big with Facebook business page and Facebook has a lot of advantages for those who are doing online marketing activities for their business. Facebook is widely regarded as the best online marketing platforms available and is something that can make your…
  • Using Conversion Tracking for Enhancing Your Adwords Campaign

    George Abraham
    6 Oct 2014 | 3:47 am
    Google Adwords is one of the most effective paid online marketing platform that is used to promote products and services in an aggressive manner on the internet. Google Adwords, the most popular pay-per-click (PPC) advertising platform is very much easy to use and has features and facilities that makes your online marketing and advertising activities looks more efficient. A lot of features are available with Google Adwords platform and with each passing days it is getting better and better. As of now, it is miles ahead of other digital advertising platform as the Adwords platform covers a…
  • New Panda Update Rolling Out by Google

    George Abraham
    2 Oct 2014 | 2:56 am
    In yet another major announcement by Google’s Pierre Far on Google Plus, they have informed that a new Google Panda update has been rolled out.  As per various sources, this is Google’s 27th Panda Update and is known as Panda 4.1. The new Panda 4.1 update is sure to make some waves in the overall all search engine results page which will result in some websites going down in the search results and some website crawling up in the SERPs. For those who have abide by Google’s algorithm policies, this update will not make any serious differences. The update was rolled out…
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    Practical SEO » Blog

  • The Art of Prospecting – Link, Mentions & People Prospecting Guide

    Zarko Zivkovic
    14 Oct 2014 | 2:47 am
    We are prospecting for links, prospecting for business opportunities, prospecting for people and next viral video. Most of our time online is spent prospecting for something. We use social media like Twitter and Google+, as well as professional prospecting tools […] The post The Art of Prospecting – Link, Mentions & People Prospecting Guide appeared first on Practical SEO.
  • Free SEO Tools You Probably Don’t Know About (But Definitely Should)

    Zarko Zivkovic
    9 Oct 2014 | 2:49 am
    I think it’s safe to say that we as SEOs are addicted to SEO tools that in most cases make our lives easier. Looking at it from an objective point of view, some of them are crap, some of them […] The post Free SEO Tools You Probably Don’t Know About (But Definitely Should) appeared first on Practical SEO.
  • The Essential Resource List for Startup SEO

    Zarko Zivkovic
    7 Oct 2014 | 7:49 am
    Every Startup has a lot on their plate, starting from funding, HR, product launches, and branding up to the little details that can annoy the hack out of you.  SEO is one of the things most of the startups juggle […] The post The Essential Resource List for Startup SEO appeared first on Practical SEO.
  • What does Google Hummingbird mean for SEO copywriting?

    Zarko Zivkovic
    17 Oct 2013 | 7:11 am
    Copify’s Martin Harrison looks at how you need to adapt your content in order to achieve those top page rankings in the wake of Google’s latest algorithm update, Hummingbird. What is Hummingbird? Hummingbird is an update to Google’s algorithm, the […] The post What does Google Hummingbird mean for SEO copywriting? appeared first on Practical SEO.
  • YouTube’s Unquestionable SEO Power For Video

    Zarko Zivkovic
    27 Jun 2013 | 9:13 am
    Following video is from Andy Havard. Andy Havard is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. Why YouTube? YouTube as a video host has a great deal of SEO power to give to users […] The post YouTube’s Unquestionable SEO Power For Video appeared first on Practical SEO.
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    Haden Interactive

  • How to Tweet @ Someone

    Gideon Haden
    17 Oct 2014 | 6:00 am
    Twitter is a great tool for businesses, but like any tool, it can be used incorrectly. A perfectly good tool used incorrectly becomes a terrible mistake — like using a saw to cut a turkey or using a spoon to shovel snow. Just because you can tweet something doesn’t mean you should tweet something. In the same way you would get scoffs and eye-rolls for sawing a turkey dinner or spending hours vigorously scooping snow, there’s a sort of etiquette for twitter. Today I’m going to share with you the use of and the difference between two characters that cause people a lot of…
  • Why Your Content Marketing Doesn’t Work

    Rosamond Haden
    16 Oct 2014 | 8:33 am
    Here at Haden Interactive, we’re all about web content. The content at your website, your blog, the content of your email blasts, your whitepapers and ebooks, social media, video scripts — we know that this is what makes the most difference for SEO, for conversions, and for connecting with your customers. But we meet people who tell us that they’ve tried content marketing and it doesn’t work. We don’t argue, but we’re always interested to learn more about their experience. Here are the things I don’t say to them: Are you sure it’s not working?
  • RebelMouse WordPress Plugin

    Rebecca Haden
    14 Oct 2014 | 10:51 am
    RebelMouse, a nice social media aggregator, has a WordPress plugin. We have mixed feelings on it — in the sense that Rebecca loves it and Rosie hates it. Rosie: “It’s messy!” Rebecca: “It’s just like Pinterest.” Rosie: “It’s nothing like Pinterest!” Rebecca: “How is it different?” Rosie: “I like Pinterest.” We’ll let you decide for yourself. You can try it out on our homepage. Just go and scroll down past all the testimonials and “featured in” and whatnot and you’ll see our social media…
  • Planning a Brand Website for a New Product

    Rebecca Haden
    13 Oct 2014 | 7:30 am
    You’ve got a brand new product. Now what? You have so many decisions to make that a website is probably on the back burner — if you can find a back burner free. One of our clients has a new line of barbecue sauce on all his burners. We’ve helped with a logo and a label, and he’s dealing with so many issues all along the supply chain that he’s not even thinking about a website yet. Another of our clients has a product ready to ship and wants to go ahead and build a website, but still has a lot of questions about his business that are unanswered. Who’s his…
  • One Social Media Account or Many?

    Gideon Haden
    10 Oct 2014 | 6:00 am
    It’s projected that there will be 1.73 billion social network users by the end of this year. That is a lot of people. Businesses have realized that the pool of potential customers on social media platforms is way too deep to ignore. Look at the tag on your shirt, or the label on your shampoo bottle, or the logo on your shoes and you can probably find them on Facebook, Twitter, Pinterest or something else. Even Green Giant, the company that freezes what kids abhor, has over a million likes. There’s no doubt that social media is a great tool for businesses, but how invested does…
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    Oban Multilingual Search

  • The global digital marketing weekly: Friday 17 October 2014

    Stephanie Woor
    17 Oct 2014 | 6:48 am
    In this week’s look at major digital marketing news from around the globe: insightful stats about Belarus, Kazakhstan and Ukraine and the influence of the Russian internet; stats about Smart TV use in Argentina; Costco Wholesale’s launch in China via the Tmall marketplace; the latest trends in cross-border ecommerce; and Russia’s reversal of a controversial three-year old daylight savings cut. Web trends in Belarus, Kazakhstan and Ukraine: stats An interesting study has been conducted by Gemius (as reported by Econsultancy) on internet penetration and use in Belarus, Kazakhstan and…
  • International search course in conjunction with Econsultancy

    Emily Brewer
    13 Oct 2014 | 4:05 am
    Oban Digital returns with a one day international digital marketing course in conjunction with Econsultancy on Friday 21st November, 2014. Designed for digital marketing professionals who want to develop or improve their skill-set in international search, the course will run through: Identifying markets and opportunities Learn how to vet online markets and expansion. Oban will guide you on what key factors you will need to assess for search market opportunities. International SEO and Multilingual PPC basics Understand the principles of effective localisation and the fundamental basics of…
  • Choosing the right Domain strategy for your site

    Emily Mace
    7 Oct 2014 | 2:58 am
    In the next blog in our series about expanding your business into new international markets we will cover how to decide which domain strategy is right for your business. If you’ve not yet read part one of this series about the options available to you as a business please read this here. Getting this phase of your business expansion right can save you time and money and help to ensure that you are able to get the best results as quickly as possible in your new market. The core element of this stage of your move into a new market is to ensure that you get your domain right from the…
  • The global digital marketing weekly: Thursday 2 October 2014

    Stephanie Woor
    2 Oct 2014 | 3:00 am
    This week’s update brings news and views on privacy issues and changes to where the internet can be and is being accessed from: China has passed 641 million internet users; the New Yorker and Tim Berners-Lee air their views on the right to be forgotten and the need for privacy; smartphone usage is growing quickly in Africa and the Middle East; and the EU is permitting the use of mobile phones on airplanes. China has 641 million internet users As reported by China Internet Watch, the Chinese Ministry of Industry and Information Technology (MIIT) has revealed figures on telecommunications use…
  • Keyword research through a prism called culture – a primer

    Maureen Gleeson
    1 Oct 2014 | 6:21 am
    When it comes to keyword research, it’s easy to fall into the trap of thinking that tools will do the job of brains. Let’s clear that out from the outset: they won’t. Tools are only as good as their handlers. Give a spanner to a monkey, it’ll find ingenious ways to use it. Give the same spanner to a dog and it goes from tool to toy. Use tools wisely. There are countless tools dedicated to the daunting task of keyword research and there’s a greater pickup in tools for multilingual keyword research. Albeit a really promising trend, we should never believe tools can replace the work of…
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    State of Digital

  • The Psychology of Sharing

    Bas van den Beld
    17 Oct 2014 | 1:57 am
    We all want our content to be spread as much as possible. But for that to happen it is essential that we understand the audience. That we understand who we are trying to reach and who should share our content. A research from The New York Times looked at this. CoSchedule then summarised it in this infographic. via Post from Bas van den Beld on State of Digital The Psychology of Sharing
  • How To Write a Marketing Email

    Laura Phillips
    16 Oct 2014 | 2:53 am
    I doubt there’s many people in the world with an email account who don’t receive at least 3 marketing emails every single day. But what factors decide whether recipients read them or send the straight to the trash file? Database How you acquire your database is very much an individual choice. Some companies only market to existing customers, or those who have agreed to be emailed by means of a sign up process. Some buy marketing lists, either ‘legitimate’ ones of those of a more dubious nature. Sometimes I get marketing emails from such random places I’m honestly not sure how they…
  • 10 Ways To Save Time and Identify Major Site Errors with DeepCrawl

    Jo Turnbull
    15 Oct 2014 | 3:17 am
    I first met the DeepCrawl team at Brighton SEO where they were promoting their web tool to conference attendees. DeepCrawl has a relatively new website tool which I have been using. I was lucky to be given a demonstration of the tool. I cannot cover every aspect of DeepCrawl in this post, but I would like to highlight the areas I found particularly useful. 1) Easy to Use The DeepCrawl tool allows you to easily crawl a site. The first step is to Add Project as the below shows. DeepCrawl can crawl sites with a up to 5 million URLs in total. The crawl is also customisable, so users area able to…
  • Crossing the e-commerce Border in Europe

    Bas van den Beld
    13 Oct 2014 | 8:33 am
    We are ‘Europe’, we are ‘one’. It’s a sentence which can lead to a lot of discussion in different countries. We, after all, all have our own roots, our own culture. We come from different backgrounds. But when it comes to e-commerce and search, boundaries are starting to disappear. We seem to ‘care less’ about where we buy, as long as we get the right products. For the right price. Bing advertising has been producing a report, called ‘Crossing Borders’ in the past few months, looking at the internationalitation in Europe when it comes to advertsing and search. In the report…
  • Friday Infographic: SEO Plugins for WordPress: What do We Use?

    Bas van den Beld
    10 Oct 2014 | 5:06 am
    WordPress is hot! We know because we use it. A crawl of over 13 million websites conducted by Lipperhey has found that 13% of the web in Europe is using WordPress. Of that, over half have installed an SEO plugin forWordPress. Yoast and All-In-One SEO Pack are by far the most popular SEO plugins forWordPress sites in Europe with each claiming a market share of 24%. Lipperhey, an SEO tool, used their on-page SEO scoring system to compare six differentWordPress plugins designed to help with SEO. You can see the results in the radar graph below. Lipperhey found that Yoast and All-In-One SEO…
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    » Blog

  • Ken Wisnefski talks Google’s Custom Affinity Audiences with WebiMax’s Andrew Schetter

    Chris Arter
    10 Oct 2014 | 12:35 pm
    Ken Wisnefski talks Google’s Custom Affinity Audiences with WebiMax’s Andrew Schetter was originally posted on the WebiMax SEO Blog News broke Tuesday that Google had unveiled a new offering now known as Custom Affinity Audiences. To get to the bottom of what this means for the world of online business, WebiMax’s Director of Content Development, Andrew Schetter, sat down with Ken to gather his thoughts.   Schetter: Affinity and in-market audiences were rolled out by Google over the past two years, what impact do you think that has had for advertisers?   Wisnefski: This…
  • Has Panda 4.1 Affected Your Site?

    Kenneth Wisnefski
    1 Oct 2014 | 7:25 am
    Has Panda 4.1 Affected Your Site? was originally posted on the WebiMax SEO BlogIt’s been a week since Google’s Pierre Far announced the release of “a slow rollout of an improved Panda algorithm” so by now you might be feeling the bite if your site was relegated to the naughty list. Since many of our readers are not SEO people but instead are panicking business owners, CMO’s, and marketing specialists concerned over recent traffic drops, here’s a one-sentence (fragment) refresher:  Panda is the one that goes after low-quality, thin, and duplicate content. Like most Google…
  • How Do I Market My App?

    Kenneth Wisnefski
    26 Sep 2014 | 6:37 pm
    How Do I Market My App? was originally posted on the WebiMax SEO BlogDevelopers who are at the marketing stage of maximizing awareness for their products need to be familiar with app store optimization (ASO). Mobile device users typically resort to store searches first when looking for new apps of interest, and it should come as no surprise that 63 percent of new discoveries of mobile device applications are made through store browsing via keyword search. Store searches are the most important discovery route for finding apps. Marketers need to understand this, but they also need to understand…
  • Is Your Site Ready for Penguin 3.0?

    Chris Surovick
    17 Sep 2014 | 7:21 am
    Is Your Site Ready for Penguin 3.0? was originally posted on the WebiMax SEO BlogApparently Penguin 3.0 is on the horizon, so site owners and webmasters across the internet are scrambling to secure their position in Google’s good graces. With details scant about when exactly it will go into effect, and what the change will ultimately target, you might be tempted to make sweeping changes to your link building approaches, or overreact and torch your existing link profile via massive disavow attempts, but as should be the case with all of these announcements, let’s review things…
  • 5 Ways to Build Your Pinterest Community

    Nick Walz
    16 Sep 2014 | 5:33 pm
    5 Ways to Build Your Pinterest Community was originally posted on the WebiMax SEO BlogAs a powerful social media network with millions of users sharing virtual pins and boards, Pinterest provides a way for businesses to market themselves by connecting with those of similar likes or interests. Through community boards, businesses can reach out to potential customers to sell their products and services or connect with other social media users. To help you leverage Pinterest for your business, here are five ways to grow your Pinterest community: 1. Research and target potential buyers In order…
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    Path Interactive

  • Digital Week in Review: Apple’s October 16th Event, Facebook’s Hyper Local Ads, and 1 in 3 Kids Have Tablets in UK

    Leigh Evenson
    10 Oct 2014 | 12:09 pm
    In this week’s Digital Week in Review: Apple is hosting a special event in Cupertino on October 16th, Facebook launches new hyper local ads, and 1 in 3 kids in the United Kingdom have tablets. Apple Event October 16 Apple is hosting an event on October 16th at Apple’s own Town Hall theater in Cupertino, its corporate headquarters.  The event will likely debut the company’s new iPads,  Macs, and public version of OS X Yosemite. This is the same venue that Apple revealed last year’s iPhone 5’s and 5c’s. However, its last event was not streamed, and this one will be, which…
  • Tips for SEO: 50 Action Items to Improve any SEO Strategy

    Katlynn Kish
    10 Oct 2014 | 9:46 am
    On October 8 and 9, 2014, a number of Path Interactive team members had the opportunity to attend our second annual C3 event in New York City. Not only did we get to network with various industry professionals and hear keynotes from some of the best minds in the business, we took away a great deal of tips for SEO – tips we can implement into our strategies on a daily basis. 50 Actionable Tips for SEO Don’t take yourself too seriously For brands: hire an agency with a good record Create content for every stage of the buyer’s journey Review your robots.txt file Put your brand name last in…
  • Digital Week in Review: Facebook Tweaks Algorithm, Microsoft’s Big Layoffs, The Good and Bad of Social Media Marketing Infographic

    Leigh Evenson
    19 Sep 2014 | 9:59 am
    In this week’s Digital Week in Review: Facebook tweaks its algorithm, Microsoft lays off thousands of employees, and The Good and Bad of Social Media Infographic. Facebook Tweaks Its Algorithm Facebook has made two changes to its News Feed algorithm with the hope of making the content that users see more timely. Users will now see posts related to trending topics ranked higher, and “liking” or “commenting” activity from users will be posted to your timeline more quickly. Posts that users did not scroll down far enough to see but got a lot of engagement will also start to be…
  • Digital Week in Review: Apple iPhone 6 and 6 Plus Available for Pre-Order, Facebook Reaches 1 Billion Videos Views Per Day, and The Evolution of Twitter

    Leigh Evenson
    12 Sep 2014 | 10:17 am
    In this week’s Digital Week in Review: The new Apple iPhone 6 and 6 Plus are available for pre-order, Facebook hits 1 billion videos views a day, and an Infographic on “The Story of Twitter”. Apple iPhone 6 and 6 Plus Now On Sale for Pre-Order The new Apple iPhone is now available for pre-order in countries such as the United States, France, Germany, Spain, Italy, and the UK. They are set to start shipping the new phones on September 19th. This is the first time Apple has offered two different sizes at once on a new model, so it will be interesting to see which model…
  • Digital Week in Review: New MotoX Phone, iCloud Improves Security Measures, and Twitter Makes Changes to User Interface

    Leigh Evenson
    5 Sep 2014 | 9:48 am
    In this week’s Digital Week in Review: The new MotoX phone to be released later this month, iCloud improves their security measures, and Twitter changes font and adds “Tweet To” button. New MotoX Release This Month The new and improved model of Motorola’s flagship MotoX smartphone is being released later this month.  The new version will come with a 5.2 inch display with full HD resolution, 423 ppi pixel density, Android 4.4.4. KitKat, Qualcomm Snapdragon 801 2.5 GHz, and Adreno GPU. The phone’s rear camera will be 13 megapixels and can capture 4K videos, has a 4x zoom…
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    SEOP Blog

  • Conducting an SEO Audit: Making Sure Your Local Homepage is in Tip-top Shape

    SEOP Blog Team
    13 Oct 2014 | 8:00 am
    Aside from being an essential means of keeping track of your local homepage's performance online, regular SEO audits ensure that your site effectively evolves with the search engines' ever-changing algorithms. Even if you're not fully familiar with SEO and would much rather leave a more thorough audit to professionals, you can still check and observe your homepage's performance by keeping tabs on a few items.
  • Increase Website Visibility with Schema Markup

    SEOP Blog Team
    6 Oct 2014 | 8:00 am
    Schema markup is one of the latest developments in SEO these days, and it’s probably going to be around for a long time. Although under-utilized, this new form of optimization is one of the most powerful ways to boost your website’s visibility on the search engine result pages (SERPs).
  • How to Incorporate SEO in Visual Marketing

    SEOP Blog Team
    29 Sep 2014 | 8:00 am
    In the world of social media, images and videos no longer serve as mere accessories to written content. Today, about a billion photos are uploaded and shared with little or no accompanying text. This poses a new challenge for SEO, which has long relied on the written word. With visual content dominating the digital landscape, marketers must change the way they practice SEO in order to leverage the power of images while still incorporating keywords to improve online brand presence.
  • Get Quality Backlinks with Blogger Product Reviews

    SEOP Blog Team
    22 Sep 2014 | 8:00 am
    In a previous post, we said that reviews play a significant role in helping local businesses boost online presence. Reviews also serve another purpose: helping you build quality backlinks. If you have any products to sell, you can have bloggers in your niche create a review about what you have to offer so that your brand, as well as your website, gets mentioned on their blogs or channel pages.
  • Why ‘Mobilizing’ Your Website Should be Part of Your SEO Plan

    SEOP Blog Team
    15 Sep 2014 | 8:00 am
    These days, websites are more readily accessed through a variety of mobile devices such as smartphones, tablets, and even video game consoles than the usual laptops and desktop computers. This switch underlines the importance of ensuring that your website is "mobile responsive", so that it can automatically change its format when accessed through different devices and provide your visitors a more user-friendly way of navigating your site.
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    Digital Marketing Blog

  • A Smattering of SEO News: 10/16/14

    Brian Rubin
    16 Oct 2014 | 11:17 am
    Hey folks, welcome to another week of SEO news! It’s a slightly quiet week this time around, but it’s an interesting one nonetheless, so let’s get to it! Google News: Google: Amazon Is Our Biggest Search Rival – A speech given in Berlin given by Google’s Eric Schmidt admitted that it’s neither Bing nor Yahoo that pose the biggest threat to their search dominance, but rather Amazon. Schmidt went on to say that while most folks don’t think of Amazon as search, many people default to it now when search for products to buy, or want to find reviews that focus…
  • Client Infographic: Pelican Water

    Anne Brady
    15 Oct 2014 | 9:16 am
    Do you know how much water you are supposed to consume daily? Did you know that amount of water is different based on your gender? Staying fully hydrated can affect every part of your body, which makes sense once you realize that our bodies are 60% water. That’s more than half! Pelican Water‘s new Infographic has even more interesting facts about the impact dehydration can have on your body as well as why it’s so important to stay hydrated. Check out the entire Infographic to learn more about how proper hydration can positively impact your body! The post Client Infographic:…
  • Client Infographic:

    Anne Brady
    14 Oct 2014 | 9:19 am
    Training in the digital age has become a particularly exciting and tricky endeavor. In this current day and age, there are an unprecedented amount of resources that can be incorporated into training sessions. But just having those resources is not enough. has a new Infographic that outlines the dos and don’ts for digital training, as well as tips on how to keep students engaged in the learning process. Be sure to check out’s entire Infographic to learn more about digital training! The post Client Infographic: appeared first on Digital Marketing Blog.
  • A Smorgasbord of Social Media: 10/10/14

    Patrick Frawley
    10 Oct 2014 | 4:33 pm
    Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We missed the past few weeks, but there are some really interesting changes and updates that we want to catch you up on!   Facebook: The Audience Network Millions of people use Facebook every day, but what about the thousands of other apps that people use every day? Facebook has announced an answer to this question with the Audience Network. The new feature allows marketers to advertise to users across a network of other mobile apps. First testers of the Audience Network have already seen great…
  • A Smattering of SEO News: 10/9/14

    Brian Rubin
    9 Oct 2014 | 10:21 am
    Hello folks, and welcome to another weekly Smattering of SEO News! This month sure is shaping up to be a rocky one: we’ve got the ongoing rollout of the latest Panda algorithm, along with an apparently imminent launch of an updated Penguin algorithm as well. Take a gander as to what’s going on below, and good luck!   Google News: Panda 4.1 Still Rolling Out According To Google – When Google launched Panda 4.1 late last month, they informed us this would be a slow roll out, and they weren’t kidding. A week after that, Google said it was still rolling out, causing some…
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    Tone Agency

  • 5 Things About Blogging That Your Boss Needs to Know

    15 Oct 2014 | 2:38 am
    Blogging is still in its relative infancy. If we go back just ten years, your average customer wouldn’t have even heard of blogging. That is no longer the case. The marketing world is moving on quickly in the face of an entirely new (and arguably more effective) form of advertising – content marketing – which focuses on education and information rather than the hard sell. At the centre of that storm is blogging. You may already appreciate just how valuable blogging can be for lead generation and sales, but what if you need to put together a cogent argument to get the go-ahead…
  • 6 Crucial Lead Generation Techniques for Guaranteed Online Success

    Adam Veitch
    25 Sep 2014 | 3:45 am
    1. Your Website – Become laser-focused on your customers One thing that spending hours each day on the internet has taught us is that most websites are not designed to generate leads – or at the very least they’re designed to do so poorly. Websites littered with jargon, complicated navigation, and a with focus on self promotion can be found in abundance and it is these features among others which contribute toward an experience that’s passive and unhelpful. In an article discussing the ten commandments of an awesome lead-generating website, Sherice Jacob of…
  • Tone on location in Cambodia with CCF [Video]

    28 Aug 2014 | 3:09 am
    A few of the Tone team are currently on location with a client in Cambodia.   With previous work under our belt for global non-profits including The Salvation Army we were delighted to be selected as the agency partner for Cambodian Children’s Fund for a forthcoming project.   The task at hand (due for completion December 14′ / January 15′) is the development of a new brand and innovative web presence which more accurately represents the impact the charity has on the ground. You can find out more about the CCF cause here and the new brand and website will launch in…
  • Top Tips for Marketers Using GIFs on Twitter

    Anthony Mcloughlin
    24 Jul 2014 | 5:51 am
    Since floating on the New York stock market late last year, Twitter have been busy rolling out new features and layout improvements. Most recently, Twitter Support announced (ironically, in the form of a GIF, pronounced “JIF”) that users can now share and view animated GIFs on, iOS and Android! Starting today, you can share and view animated GIFs on, Android and iPhone. — Twitter Support (@Support) June 18, 2014 Not only is this good news for everyday Twitter users who like a good ‘LOL’, but it’s also…
  • Productivity Case Study – How I Literally Made More Hours In the Day – 10% More!

    Adam Veitch
    6 Jul 2014 | 2:16 am
    As a Project Manager, I spend the majority of my time organising others and ensuring that everyone else’s day runs smoothly. However, until only recently, this came at a price – the time spent organising others often left my own schedules in pieces. Strangely, the catalyst for fixing the error of my ways came via a compliment during my personal performance review meeting with a superior here at Tone who, as it happens, regularly pushes out time management hacks himself. The conversation went something like this: Now, I bet you’re thinking, “how can you see an error in…
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    WebpageFX Blog

  • How to Optimize Your LinkedIn Profile

    Nicole Kohler
    17 Oct 2014 | 6:14 am
    When you think about ways to connect with others, some typical activities may come to mind – meeting at events, using Facebook or Twitter, sending emails, or perhaps even creating a website. But there’s one powerful way to connect with new contacts that you may be missing out on, or not taking seriously enough: LinkedIn. As of April 2014, LinkedIn has more than 300 million members around the world. Additionally, according to a recent social media usage study, 40% of LinkedIn users log in at least once per day. If you are not using this powerful network to its fullest advantage, you may be…
  • Famous Internet Firsts: Then & Now [Infographic]

    WebpageFX Team
    14 Oct 2014 | 6:41 am
    In 1971, Ray Tomlinson sent the world’s first email, a message passed from one computer to another placed directly beside it. Now, just 43 years later, we send approximately 182.9 billion email messages each and every day. Email is just one example of the kind of explosive growth experienced by the Internet and its features. Since its development in the late 20th century, the Internet has quickly evolved into a necessity for our daily lives; less than 20 years ago, Internet access was considered a luxury, and it certainly wasn’t fast, either. In our latest infographic, we explore…
  • Are These Google Penalties Fact or Fiction?

    Nicole Kohler
    13 Oct 2014 | 6:00 am
    When you work in Internet marketing, you tend to hear a lot of myths about Google, and the penalties they issue to webmasters. Considering how often the search engine updates its algorithms and releases new updates, it’s no wonder there are so many Google penalty myths. All it takes is one well-meaning person to misread a Webmaster Tools message or post unconfirmed information, and the rumors spread from there. If you’re new to the concept of Google penalties, or have only read a little on the subject, you may be under the impression that Google can (and does) punish everyone for…
  • How to Identify Quality Keywords

    Trevin Shirey
    9 Oct 2014 | 6:00 am
    Compelling content is the cornerstone of Internet marketing. No matter how strong your branding is or how beautiful your website looks, content is needed to move people through the purchasing funnel. Without content, nothing else really matters. Getting your content to do its job isn’t an easy feat, though. I’ve written before how content has become a commodity, and is easier and cheaper to get than ever before. “Easy” and “cheap” don’t often translate into “good,” however, and that is absolutely the case with website content. Your content…
  • Website Content or Design: Which Should Come First?

    Nicole Kohler
    8 Oct 2014 | 6:00 am
    If you’re planning a new website, or are thinking about redesigning your current site, there’s a good chance that your excitement level is through the roof. You can’t wait to see what your designers come up with, how things will work together, and what kind of a first impression you’ll be making on your website visitors. There’s also a good chance that you’re focused entirely on the design of your new website and forgetting about something equally important in the process: the content. A well-designed website is nothing without content. Similarly, a website with amazing content is…
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    Search Engine News, SEO , SEM, SMM and Backlinks I

  • Google Confirmed Penguin 3.0 Update On Friday

    Pavan Rai
    20 Oct 2014 | 2:24 am
      Google confirmed Penguin 3.0 update on Friday they have done a Penguin update. Penguin 3.0 is an update of the algorithm – not a refresh of the data set – which means that the quality metrics feeding into Penguin have changed, along with the thresholds required to avoid it. Early reports came from webmasters and SEOs in various online forums and social media. The SEO industry chatter is at an all time high and it all leads to Penguin 3.0 being released. This is the sixth release of Penguin. Google itself hasn’t given it a number, but we’re calling it Penguin 3.0 because…
  • Google Pirate Update 2014 To Fight Piracy

    Pavan Rai
    17 Oct 2014 | 9:36 pm
    Google announced the new Pirate Update — call it Pirate Update 2 — will come out next week, along with new ad and editorial formats it says may help stem piracy. The Pirate Update — similar to other updates like Panda or Penguin — works like a filter. Google processes all the sites it knows about through the Pirate filter. If it catches any deemed to be in violation, those receive a downgrade. Anyone caught by this filter is then stuck with a downgrade until the next time it is run, when, presumably if they’ve received fewer or no complaints, they might get back in Google’s good…
  • Google Tag Manager – New Features

    Pavan Rai
    16 Oct 2014 | 9:28 pm
      Google Added New Features in Google Tag Manager and also adding new APIs, more third-party templates, and a new interface. According to Google, the new Google Tag Manager API will enable users to customize the infrastructure of their websites based on their individual needs. For example, the new API makes it easy to manage user access in bulk. The admin can set permissions for many users at once, or set up role-based permissions and let the API give the right level of access to the right people accordingly. Meanwhile, over the next few weeks, Google will be incorporating more…
  • Amazon is Our Biggest Competitor Says Google

    Pavan Rai
    15 Oct 2014 | 10:14 pm
      Amazon is Google’s biggest competitor in the online search market, Google Chairman Eric Schmidt has said. “But, really, our biggest search competitor is Amazon. People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon…” Also, Amazon is huge into cloud servers and Google is also big in that area. Both are encroaching on each other businesses on some level. Delivery, music, mobile phones, search, shopping, etc. Apple clearly isn’t focused that much on search, outside of Siri.
  • Google launched New Demographics for Display Network Campaigns

    Pavan Rai
    12 Oct 2014 | 11:28 pm
      Google has launched new tools and reports on the AdWords Web UI for researching and planning Google Display Network campaigns. The new Google Display Planner functions somewhat like the existing Google Display Network Ad Planner, but the UI is much simpler. You start by entering keywords, categories or websites you know your audience is interested in and the landing page for your campaign. The AdWords UI now has a single rolled-up “Demographics” tab, replacing the old “Age,” “Gender,” and “Parental Status” tabs: Google has also added Gender and Age reports. You’ll…
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    Ethical SEO Consulting

  • Yext Duplicate Suppression Analysis

    Casey Meraz
    13 Oct 2014 | 7:29 am
    In the local SEO game having consistent, accurate, and singular citations is essential to the success of your local SEO campaign. Removing duplicate citations has always been a problem in the local SEO realm. It’s such a large problem that will hurt your local SEO campaign that I even wrote a 6,000+ word article on how to find and remove these tricky listings. A few months ago Yext announced their newest service offering, a duplicate suppression service. In this blog post I will tell you a little bit about how this service works, what issues it solves, and if it’s a good deal or…
  • What to Know About HTTPs Protocol for SEO

    Frank Scharnell
    6 Oct 2014 | 6:40 am
    On August 6th, 2014  Google announced that HTTPs Protocol  is going to be used as a ranking signal. While this is a reason to pay attention to securing your website, it’s a small ranking signal only affecting fewer than 1% of search queries globally. So, don’t make this transition strictly for better rankings. You’ll likely be disappointed with the results. If you make this move, it should be because you are committed to securing you site’s content and your visitor’s privacy. The slight ranking boost is an incentive from Google to prevent security breaches.
  • The End of Google Authorship: The Pros and Cons

    Frank Scharnell
    2 Oct 2014 | 8:20 am
    A three year implementation of Google Authorship came to an end In late August of this year. If you’re confused about what authorship was and why it mattered, the previous link is a great place to start. Below, our team of SEOers have have shared their thoughts on the end of authorship, what it means for those who have invested in it over the past three years, and what webmasters should focus on as they move forward. Enjoy! Matt Green Responds: There really are no pros to this move, particularly for those who have invested heavily in getting Google Authorship (rel=author) set-up on both…
  • Most Notable Penalties Delivered by Google

    Frank Scharnell
    27 Aug 2014 | 10:17 am
    Google’s update names: Panda, Penguin, Venice and Pigeon. Thanks to Guillaume Bouchard and his 2012 post about How Google names is updates and products we know the origin of Google’s naming of their updates. Though the names may not be intimidating, the results of the penalties and guideline violations can be. We have worked with many clients to help navigate through the process to get back in Google’s graces, but they can take a serious toll on a business. Below I outlined a few of the most notable penalties that have been delivered over the years. Revenue Loss Two of…
  • Pigeon Update: Crap One Month Later & What You Can Do

    Casey Meraz
    26 Aug 2014 | 10:50 am
    Just over a month ago on July 24, 2014, Google released an update to their local algorithm dubbed Pigeon. When this algorithm was released Google started taking more traditional organic signals into consideration for the local ranking factors. Whenever there is a major algorithm update you can generally expect to see some crap results for a couple of weeks in the SERP’s. In this instance there seemed to be a higher number of crap results or “Pigeon Poo” as Mike Blumenthal put it. Here we are just over a month later and let’s see what types of changes we have seen. On…
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    SEO Training

  • Google Penalty Recovery

    Ian Wortley
    8 Oct 2014 | 5:57 am
    What do you do when your Google organic traffic drops overnight? This story is a real world example of a drop and subsequent recovery. The site, a main Stihl Dealer in Ireland, had been doing reasonably well for the previous year. There had been no changes to the coding of the site in well over Read MoreThe post Google Penalty Recovery appeared first on SEO Training.
  • How often should I update my website content?

    Ian Wortley
    28 Jul 2014 | 5:26 am
    I have yet to do any SEO training with anybody without this question being asked. As with most things SEO, there is not a clear cut answer of “you must update every x days / hours”. This article will help you understand what is needed for your website. I’ve divided it into two sections, one for Read MoreThe post How often should I update my website content? appeared first on SEO Training.
  • SEO Job – Dublin

    Ian Wortley
    4 Dec 2013 | 1:43 pm
    Update: Position filled One of my clients is creating a brand new position for a bright SEO / online marketeer. Based in west Dublin, they are a great company to work for and you’re going to love the three day surprise! There is plenty of scope to develop this SEO job into a really pivotal Read MoreThe post SEO Job – Dublin appeared first on SEO Training.
  • Should I outsource or hire?

    Ian Wortley
    11 Nov 2013 | 5:54 am
    If you’re serious about getting ahead of the competition online then you are going to have to address the decision to outsource or hire staff for search engine optimisation and online marketing at some point. This post gives unbiased advice on outsourcing or hiring SEO staff. I am an SEO consultant who takes on new Read MoreThe post Should I outsource or hire? appeared first on SEO Training.
  • Google Hummingbird

    Ian Wortley
    1 Oct 2013 | 1:05 am
    Last week Google announced that they had made the biggest change to their search algorithm since 2001. They also announced that they had done it a month ago and nobody really noticed. That doesn’t mean you don’t need to pay attention to it though. With the moniker “Hummingbird”, this change is a complete rebuild. Fitting Read MoreThe post Google Hummingbird appeared first on SEO Training.
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    Boomtown Internet Group

  • We’ve Been Waiting for a Penguin Update and We Got another Panda

    Sue McCrossin
    29 Sep 2014 | 8:41 am
    We’ve Been Waiting Forever – But Do We Really Want a Penguin Update Right Before the Holiday Season? Panda 4.1 rolled out on Friday and while we welcome another content refresh, we are really waiting for Penguin! Hello Google.  We’ve been very good….We’ve been following all the updates to your guidelines and trying hard not to create Spam since your very first Penguin update on April 24th, 2012.  Every subsequent update has been a bit more restrictive about what is an allowable link, and we’ll admit that the last update on Oct 4th, 2013 (almost a year ago) really redefined…
  • Infographic Design

    Sue McCrossin
    11 Sep 2014 | 8:05 am
    Insightful and Informative Custom Infographic Design Infographics are becoming a larger part of a user’s everyday online experience. Engaging, influential, and enlightening, an infographic is a tool that provides powerful, hard-hitting, aggregated data for your base of potential and current customers. Boomtown Internet Group understands that providing this information in an easy-to-read, accessible way enhances the impact of what is being presented. That is the mind-set our talented and experienced infographic design team takes into account at the start of each and every design process for…
  • Business Brochure Design Services

    Sue McCrossin
    11 Sep 2014 | 8:05 am
    Brochures are one of the major parts of a business promotion plan. For promoting services, products, or ideas, brochures are a very effective marketing tool. They are widely used to attract attention, or provide information about a particular service or product in your company. Thus, a brochure may even be somebody’s first impression of your company. To use a brochure as a marketing tool that emphasizes your marketing message effectively, you need a professionally designed brochure that makes your targeted audience know you are serious about your business. It’s important to choose…
  • Logo Design

    Sue McCrossin
    11 Sep 2014 | 8:04 am
    Great branding can have a large affect on the success of your business. Having a great logo is crucial, since this one item will become a symbol of your company. It will be part of your website, every ad you create, and every brochure you hand out. Thus, having a logo that people can identify with and can relate to is a critical element for your business marketing. Look around and you will see logos everywhere. Think about the logos that you can relate to and how they affect you, like Facebook’s logo, for example. How many logos do you see that you can identify with a business even if…
  • Custom Landing Page Design Services

    Sue McCrossin
    11 Sep 2014 | 8:02 am
    What is a landing page you may wonder? A landing page is a specially created page that can be on your website, blog, or even Facebook, that will help improve your conversions for specific ad campaigns. For example, let’s say you decide to run a Pay-Per-Click (PPC) campaign selling a specific product or service with Google AdWords, but you only link that ad to your home page. This is typically ineffective in creating a great conversion rate or a strong ROI. The trick is to create a custom landing page that targets exactly what you are advertising. This allows the user to land on a page…
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    Pole Position Marketing's E-Marketing Performance Blog

  • Planning a New Website? Don’t Launch It Until You Do This

    Mike Fleming
    15 Oct 2014 | 6:28 am
    Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your bottom line would be affected? A major problem with the way a website is planned and built is that it typically starts with decision makers […] Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • It Really Is The Best Damn Web Marketing Checklist, Period!

    Stoney G deGeyter
    8 Oct 2014 | 10:00 pm
    Whew! That was a lot more work than I ever imagined. If anyone ever told you that writing a book was REALLY tough, go ahead and slap them for me because that’s a drastic understatement. It’s hard. Very, very, very, very, very hard! And I might be understating that as well. Kudos to all my […] Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • Good Web Marketing Just Isn’t Enough To Succeed Anymore

    Stoney G deGeyter
    29 Sep 2014 | 5:52 am
    As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns is beyond numbering. But not every business that places a heavy emphasis on SEO succeeds. Sometimes, SEO cannot save your business, only […] Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • How Social Correlation Impacts SEO

    Stoney G deGeyter
    22 Sep 2014 | 5:30 am
      Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s kind of like being told you should stop at the gas station but not knowing if it’s because you need to get gas, grab a […] Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • How Web Hosting Makes Your Site Increasingly Inviting

    Cam Secore
    2 Sep 2014 | 5:00 am
    Imagine the exceptional party host, one that learns of attendees’ favorite foods, drinks, and forms of entertainment. That’s a classy host, one who was likely raised by good hosts or observed the accommodating ways of others. A superior web hosting service is like a mom or dad ‘raising’ their child the right way, to respect […] Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
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    Wikimotive Blog

  • An Introduction to Local Awareness Facebook Ads

    Erin Ryan
    16 Oct 2014 | 8:49 am
    Facebook is looking to add a new service to its Facebook Ads list within the coming weeks. Known as Local Awareness Facebook Ads, this new kid on the Facebook Ads block is looking to do what other Facebook Ads currently don’t: promote your business’s address. Not only are Local Awareness Facebook Ads going to be easy to create, their objective is to reach a local audience at the lowest possible cost. That will make Facebook marketing even more of a no-brainer for businesses all over the world. Tap into Your Neighborhood Facebook is a terrific resource to connect with the appropriate…
  • Why Dealerships Need to Use Facebook’s Internal Scheduler

    Erin Ryan
    15 Oct 2014 | 7:56 pm
    There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices. Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you tend to gain better reach when you post directly on Facebook. (This along with Facebook Ads.) Keep in mind that Facebook has never stated this to be a fact, and this is not dismissed to being only true to the way…
  • Why Marketing to Women is So Important on Social Media

    Mark Frost
    13 Oct 2014 | 5:00 am
    For the longest time, young people, specifically young men ages 12-21, were the coveted demographic for major brands. A lot of this stemmed from television and viewership, but brands also look to online services to target young men. But more recently, women have become the most important demographic for social media marketing and all forms of digital marketing, as new data shows they’re utilizing social sites more often than their male counterparts. In fact, the the only network that women are not the dominate user is LinkedIn. Why is this, and why is it so important for businesses?
  • The 4 Most Important Facebook Marketing Tips for Beginners

    Mark Frost
    10 Oct 2014 | 4:51 am
    Social media has taken over the web and changed the way many of us think about communication and marketing. But if you’re new to social media marketing, understanding how to implement strategies, gain followers, and help your business is a lot more difficult than simply interacting with friends and family. The following tips will give you a quick perspective on social media from a marketing standpoint, allowing you to implement ideas that automotive social media marketing companies use to help businesses like yours succeed on Facebook. Start Using Audience Insights to Understand Your…
  • 5 Mistakes to Avoid When You’re New to Digital Marketing

    Mark Frost
    6 Oct 2014 | 3:00 pm
    There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of each type of marketing strategy before you can truly create successful campaigns. If your business is looking to invest time and money into a new digital marketing strategy, in order to succeed, you need to avoid these five basic mistakes: Thinking in Terms of Pure Traffic and Volume of Rankings   When you’re just starting out in digital marketing, building traffic can be…
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    Seo Sandwitch Blog

  • 5 Astonishing Ways How Images And Psychology Can Double or Triple Conversion Rates

    Joydeep Bhattacharya
    16 Oct 2014 | 7:16 am
    "Images are worth a thousand words", you must have heard about this saying from a long time but the new saying that I would like you all to consider is "Images can make or break conversions". Very few people realize this fact that Images can provide a psychological boost on the minds of your customer and let them decide whether to buy your services/products or not? Marketing is nothing but psychology i.e. taking actions after reading your customers minds. If you don't know the tactics that makes your customer believe in your services, you are doing your marketing WRONG.How can…
  • Macro and Micro Conversions for Online Selling (E-commerce) Stores - Are You Tracking Them Correctly?

    Joydeep Bhattacharya
    13 Oct 2014 | 8:41 am
    Online ecommerce stores, think of Amazon, Flipkart, Ebay, Myntra etc..all are created with one main purpose and that is to sell products online and to generate profits ($$$$) in return. The primary goals for such websites would be:To get as much traffic on the site as possible in order to get more orders-- ($$)To sell as many products per hour as possible-- ($$)To constantly increase revenue-- ($$)To constantly increase the average profit per order-- ($$)Every goal talks about conversion in monetary terms, isn't it?Now, this is where most of the businesses can go wrong. Remember, revenue…
  • Unleash The Power of Custom Affinity Audiences in Adwords to Reach New Customers

    Joydeep Bhattacharya
    10 Oct 2014 | 8:51 am
    Affinity audiences are a great way to reach new customers across the web. Google Adwords allows brands to reach 80 unique lifestyle segments based on Interest Categories and Demographics. Now, with the latest introduction of Custom Affinity Audiences, brands have the full power to choose which segments to target. Affinity audiences is one of the best ways for the brands to reach audience at scale based on their interests – such as green living, fashion, or travel.Electronic Arts created 32 custom affinity audiences, one per NFL team, to reach fans of specific teams with…
  • Google Toolbar PageRank (TBPR) Dead But Real is Still Alive!

    Joydeep Bhattacharya
    9 Oct 2014 | 8:37 am
    Google's John Mueller hinted in one of the videos that Google won't be updating any toolbar PageRank in future. This news comes as a shock because earlier Matt Cutts had said that Google will continue to support toolbar PageRank. It seems Google is taking decisions faster than before. Another SEO metric that provided a subtle hint about the quality of a webpage is gone. Many of us may have noticed that the PageRank of several sites were not updating since the past few months. Now, we know the reason for it, Google has stopped updating TBPR. There was a time when Google…
  • Title Generator - Secret to Create Great Titles in Seconds!

    Joydeep Bhattacharya
    8 Oct 2014 | 9:05 am
    Who else spends hours together thinking for a catchy title that can go viral? How about getting a title for your next blog post or an article in seconds? It's no joke, you can get an amazing title in seconds with the help of the title generator tool.Here is a screenshot for the tool when asked to suggest titles on the topic "Digital Marketing":Some best titles suggested by this tool are: Apply These 5 Secret Techniques To Improve Digital Marketing5 Effective Ways To Get More Out Of Digital MarketingDigital Marketing Is Essential For Your Success. Read This To Find Out…
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    Above the Fold & Socially Acceptable

  • [Podcast] Marketing & Ethics, Part Two

    Angela Moore
    17 Oct 2014 | 3:00 am
    We’re back (and better than ever). As promised, we are sharing with you the second half of our conversation about marketing ethics. This week we’re still chatting about perceptions and realities and how a lot of influence can go a long way. We’re dishing out some real-life situations that show just how easy it can be to violate ethics in […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the…
  • Conducting a Link Audit: Part 2 – Checking for Deleted Links

    Bobby Pham
    7 Oct 2014 | 5:00 am
    In the previous post of this multi-part series in “Conducting a Link Audit,” I explained my process in the initial evaluation of a link profile.  In part 2 of the series, I’m talking about checking for deleted links when examining a current link profile. When examining a link profile, one of the first things I check for are deleted links.  Deleted (sometimes […]Author informationBobby PhamSpecialist, Organic Search at IntrapromoteBobby came to Intrapromote in 2008 and is one of our amazing Search Team members. With a diversified background in online marketing and client…
  • [Podcast] Marketing Ethics, Part One

    Angela Moore
    3 Oct 2014 | 12:48 pm
    When we say “marketing ethics” what is the first thing you think of? Dylan, Erik and I are discussing marketing ethics in this week’s episode of The Sync Podcast. We cover a whole bunch of angles in today’s chat including the differentiation of “ethics” and “expectations” and how those can be interpreted by clients and marketers alike. We also get […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's…
  • [Podcast] Hiring In-House vs. Outsourcing, Part Two

    Angela Moore
    26 Sep 2014 | 7:03 am
    We’re back this week with part two of our discussion on whether you should do your digital marketing in-house or if you should outsource it. Dylan, Erik and I get into several different areas of interest, all of which I think you’ll find helpful if you find yourself facing this dilemma. This time around, we’re discussing how you can know […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the…
  • [Podcast] Hiring In-House vs. Outsourcing, Part One

    Angela Moore
    19 Sep 2014 | 3:00 am
    The decision of whether to hire some in-house to do various tasks associated with marketing or to outsource the activities to a consultant or agency is a hot topic right now. Erik, Dylan and I have all worked with a variety of business models that employ different variations of these two options so this week we’re sharing our thoughts on […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the online…
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    Eyeflow Internet Marketing

  • How to Measure Your Website’s SEO Performance

    Chris Hornak
    15 Oct 2014 | 12:49 pm
    If you have a website, odds are that you have heard the phrase Search Engine Optimization (SEO) tossed around quite a bit. In the world of internet marketing, SEO remains one of the most effective ways to boost your website’s performance. Simply put, SEO is the process of getting your website and webpages to appear at the top of search engine results across the web. Unlike some other forms of internet marketing strategies, SEO does not involve any payment or advertising. Rather, SEO tactics aim to bring traffic to your site in an organic manner through improved search engine rankings. 75%…
  • Turning Lemons into LemonAID and Raising Thousands in the Process

    Cory Bosket
    6 Oct 2014 | 7:00 am
    If you’ve tried to contact us here at Eyeflow anytime within the past couple of months, odds are you have become more than well-aware of the recent happenings around the office. From planning to finally partying, the staff at Eyeflow has been working around the clock to turn lemons in LemonAID, a fundraising event for Surgicorps International that was held on August 31 at the Grand Priory hotel. Following a series of misfortunes, Eyeflow CEO Phil Laboon reluctantly made the decision to call off his wedding a mere two months before its scheduled date. With the plans already in place, Phil…
  • A Guide to Google’s Panda 4.1 Update

    Cory Bosket
    3 Oct 2014 | 7:16 am
    On Thursday, September 25, Google released its latest incarnation of their Panda algorithm, sequentially named Panda 4.1. The update serves as the first update Google has rolled out to their Panda algorithm since May and has been found to affect roughly 3-5% of all search queries, depending on your location. The update was officially announced via the Google+ profile of Webmaster Trends Analyst Pierre Far and has been slowly impacting search engine results over the past few days. Once again, the Panda update aims to improve the overall quality of webpages that are receiving the top rankings…
  • The 2014 Pittsburgh Pirates: A Season of Surprises – Infographic

    Cory Bosket
    30 Sep 2014 | 10:20 am
    For the second straight year, the Pittsburgh Pirates will once again faceoff in a one-game, winner take all showdown at PNC Park. While the team worked to assert itself as a perennial contender in the majors, this year’s road to the postseason wasn’t without its hiccups. In a season that saw several key players land on the DL, a slow start to the season and a complete transformation of the roster filled with several surprise standouts, the Pirates managed to persevere. In this year’s Wild Card Game matchup, the Pirates will matchup against the San Francisco Giants. Wednesday’s 8 p.m.
  • Google’s Quality Rating Guide: How Much Content is Enough?

    Cory Bosket
    23 Sep 2014 | 8:29 am
    One of the most common questions we receive from clients is “How much content do I need to make the most out of my webpages?” Simply stated, there is no set recommendation. In the old days of SEO, a mark of at least 300 words was a plateau for bloggers and businesses looking to drive traffic and improve their content marketing strategies. Since Google Panda launched in 2011, we have seen a dramatic shift away from an established “correct” amount of content for webpages and blogs. With an increased amount of awareness to the user experience, there has been several points of evidence…
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    Sonatasky Blog


    11 Oct 2014 | 12:57 pm
    This website is a biiiig work in progress, with regards to both the concept and the content. See you soon with many, many new and interesting things! The post WORK IN PROGRESS appeared first on Sonatasky Blog.
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    Vizion Interactive

  • Vizion’s Internet Marketing Link Roundup [10/17/14]

    Mark Jackson
    17 Oct 2014 | 2:44 pm
    Latest Vizion Posts The ABCs of SEO SEO Tired of hearing “You’re too expensive?” It’s about helping them see the value you are bringing to them so they don’t see it as a painful cost. Measuring ROI: why we’re all doing it wrong Included are some great points on how we need to think about ROI in a multi-touch mindset. Model attribution is becoming…
  • The ABCs of SEO

    Joshua Titsworth
    16 Oct 2014 | 10:40 am
    My oldest started kindergarten this year, and with that comes learning the ABCs. This means most of my nights are spent looking at poorly copied indecipherable black-and-white copies of images whose first letters my son is supposed to learn. So when my time came to write for the Vizion blog, I got the bright idea to write out the ABCs of SEO. I thought it would make for a fun read, but when it came down to it I have to say that coming up with elements for each letter was tougher than I’d like to admit. Regardless, I was able to do it! A is for analytics. I know it’s painfully obvious, but…
  • Vizion’s Internet Marketing Link Roundup [10/10/14]

    Mark Jackson
    10 Oct 2014 | 3:42 pm
    Latest Vizion Posts Breaking News: Banned in Google – Top 15 Places Your Local Business Needs To Be Seen – Mobile Cross-Device Measurement: Believe the Hype With analytical tacticians honing in on multi-channel attribution and the progression towards defining solid attribution models, cross device measurement is definitely a…
  • Breaking News: Banned in Google

    Mark Jackson
    8 Oct 2014 | 12:23 pm
    Go ahead…search for “” on Google. You won’t find that domain. And, interestingly enough, you also won’t find their main domain/home page for the same search on Bing. Here’s a little story about how that may have come to happen… As many of you may know, I have been on a rant – for years – about the practices of Here’s a rundown of some of my posts: April 2007: August 2008: January 2010:…
  • Top 15 Places Your Local Business Needs To Be Seen

    Gary Huhn
    8 Oct 2014 | 11:15 am
    Gaining widespread exposure online means using the right local listings, review sites, and online directories properly to generate publicity about the quality of your business. Review this list to make sure you are making an impact on the community. Google The obvious number one, all businesses should focus on their Google listing since Google serves millions of people each day. Register for free, personalize your information, and then enjoy the results. Your business will appear on Google maps, and Google+ provides an area for both satisfied and disappointed customers to share their opinions…
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  • How to Find and Review Link Building Opportunities with Moz’s Open Site Explorer and BuzzStream

    Stephanie Beadell
    16 Oct 2014 | 11:43 am
    Moz recently released a new section of Open Site Explorer to help people find link building opportunities. There are three sections: Reclaim Links – finds pages on your site that have 3XX, 4XX, and 5XX errors Unlinked Mentions – leverages Fresh Web Explorer to find other sites that have mentioned (but not linked to) your site Link Intersect - lets you plug in two competitors to find sites that are linking to both of those competitors but not you   Moz’s redesigned Open Site Explorer.   These new features are great tools for finding opportunities. The next step of…
  • Why Relationships Matter: What Cold Pitching Can’t Do

    Stephanie Beadell
    8 Oct 2014 | 12:57 pm
    Sending cold pitches is easy and can work well if you have really big news or a really big brand. For the rest of us, cold pitches mean a lot of time spent researching and writing only to achieve limited results. That’s why before allocating outreach campaign resources to cold pitches, you should send a round of outreach to people you already know. You’ll get immediate results, a better ROI for your campaign overall, and more success when you do send those cold pitches later on.   Building Momentum Most campaigns (especially content promotion campaigns) require a lot of legwork from…
  • 59 Resources for More Effective Content Promotion

    Stephanie Beadell
    25 Sep 2014 | 5:00 am
    The world of content promotion changes extremely rapidly. By keeping up on the day-to-day changes, you’ll not only be able to advise your clients and colleagues more effectively, but you’ll be able to jump on new opportunities before the competition knows they exist. Here are some of our favorite resources for content promotion. Table of Contents: Books (sort of) About Content Promotion Books About PR & Positioning Books on Paid Media Books on Earned Media Technical Delivery, Search, Social, & More Other Recommended Books Blogs and Online Resources Content Marketing Blogs Paid…
  • BuzzStream Product Update: Customized Workflows & Exchange Integration

    Stephanie Beadell
    17 Sep 2014 | 7:59 pm
    Each of your projects is unique. Some require a custom workflow. Others require a custom set of fields to track. One-size-fits-all solutions simply don’t work if you’re trying to do content promotion and product reviews and journalist outreach all at once. That’s why we’ve added the ability to create custom fields for individual projects in BuzzStream. This means you can create a dropdown menu to track whether or not you’ve shipped products for reviews in one project, and then create a checkbox list to track competitors mentioned in another project.  You…
  • Case Study: Building Links in the Travel Industry

    Guest Author
    16 Sep 2014 | 4:00 am
    Today’s post comes from Shawn Cohen of Standing Dog Interactive, a full service digital agency in Dallas, Texas.   The travel and hospitality industry is inspiring to work in: you know you’re helping travelers reach their destination and once they get there, you are there to ensure that they will have the best time of their lives. Case Study: Building Links in the Travel Industry However, it’s a crowded digital space with a lot of limitations. Depending on the brand, content, budget, and time can all be tight restrictions on SEO link building campaigns. That means we have to think…
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    Resonance Online Marketing - Perth, Western Australia

  • Twitter Ads now available in Australia

    David ODonnell
    16 Oct 2014 | 6:49 pm
    Twitter have just announced that its self-service advertising platform is now open to Australian businesses. Previously Twitter ads were only available to mega corporations in Australia, or if you were sneaky enough to sign-up as an overseas advertiser with an overseas payment method. Twitter Advertising Options The options for Twitter advertising include sponsored tweets, promoted accounts, website clicks or conversions, lead generation, and app install or engagements. Promoted Tweets Campaigns If you want to promote a specific post, such as a promotion, then sponsored tweets are the way to…
  • New Adwords Extension: Call-Outs

    David ODonnell
    8 Oct 2014 | 8:33 pm
    Good news Adwords Advertisers; if your ads are in the top (or bottom of page) positions you can now get even more real estate for your advertisement – with a new ad extension, the ‘call-out.’ What is a call-out extension? Call-outs give you the ability to highlight benefits or features of your product / service using up to 25 characters, and you can have up to four call-outs display at once. Basically, it’s similar to the old sitelink extension, minus the link. Here’s an example: Like most ad extensions, you can define specific call-outs per campaign / ad group,…
  • Are Press Releases Good For SEO?

    Rebecca Caldwell
    9 Sep 2014 | 4:39 am
    What do you know about press releases? Are they still relevant to your marketing mix? Is your SEO professional using them as part of your strategy? With the rapidly changing SEO climate, one thing is for sure; Press releases haven’t been part of a traditional SEO’s toolkit for some time. If they are, it’s time to look at how to use them in a positive way, the way they were meant to be used. As Link Building The consensus amongst the SEO community, is that using a press release to gather links is a bad idea, and has been for some time. When you look at a websites link profile and it…
  • Adwords Exact Match Isn’t So Exact Any More

    David ODonnell
    4 Sep 2014 | 11:58 pm
    In a post titled ‘Close variant matching for all exact and phrase keywords‘ Google have announced a change to the way exact and phrase match keywords trigger ads for Adwords advertisers. This change will impact exact match keywords most as it means that exact match will also trigger ads when ‘close variants’ of the exact match keywords are used. While the close variants matching option is selected by default, currently advertisers have a choice disable the option and limit exact match to exactly that; only triggering ads when the exact keyword has been used. Google is…
  • Confirmed: HTTPS is a Ranking Factor

    David ODonnell
    23 Aug 2014 | 8:18 am
    Google is continuing its mission to make the web a safer and more private place, confirming that securely hosting a site with HTTPS is now part of their organic search ranking algorithm. What is HTTPS? When a site uses HTTPS, the information sent between the visitor’s browser and the website is secured via Transport Layer Security protocol (TLS). Any data transmitted between the visitor and the website is encrypted and protected from modification, corruption, or ‘man in the middle‘ attacks. From Google’s official announcement: “…we’re starting to use…
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  • Tiered Link Building Is A Waste (And Not Because It's Spam)

    Carter Bowles
    15 Oct 2014 | 9:00 am
    Don't do the tiered linking thing. Ever. So you're a churn-and-burn SEO? Fine. I'm not here to preach ethics. If that's how you've chosen to build a revenue stream, and you're not breaking any laws, go right ahead. It would be a terrible move for us as an agency, but who am I to tell you how to run a business? It still doesn't matter. Tiered link building is still a waste of resources. There are only 2 "reasons" to build tiered links. To hide spammy links To increase your PageRank score Let me explain to you why tiered links do not effectively accomplish either of these goals. Tiered Linking…
  • September Resource Round-up: The Best of SEO, Social Media, and Content Marketing

    Ben Ustick
    14 Oct 2014 | 12:39 pm
    We've said it before and we'll say it again: SEO, content marketing, and social media should be working together to achieve a singular goal. With that adage in mind, each month we search through the seemingly endless mounds of internet content and collect the best posts we can find from the worlds of SEO, content marketing, and social media. Here's the best from September and the beginning of October brought together in our monthly roundup. Check out what you missed when you have a moment, and if you're looking for the same great content the rest of the year, join us on Twitter, Google +, or…
  • Everything You Need To Know About Native Advertising

    Nick Greene
    13 Oct 2014 | 9:00 am
    “Native Advertising” is the latest, greatest buzz-phrase in the world of online marketing. Everyone wants in on it and everyone’s keen on espousing the virtues of it. The problem is that no one’s entirely clear on exactly what it is. Let’s see if we can’t change that. Today’s focus is going to be on sifting through some of the hearsay surrounding the term. In the process, we’ll take a look at what makes a good native ad - and what practices you should avoid like the plague. What Is A Native Ad? The first thing we need to establish about native advertising is that it’s…
  • Is "Coopetition" The Only Real Way Out of a Rut?

    Carter Bowles
    8 Oct 2014 | 9:00 am
    If this is your first time hearing the word "coopetition," your first response is probably a lot like mine was: "What is this, the corporate equivalent of 'frenemy?'" But, it turns out, coopetition is actually an important concept, an insight from the mathematics of Game Theory, and quite possibly the only way for a company, even the market in general, to escape a state of stagnation. On its face, the word "coopetition" seems like it should be self-explanatory. It's when two businesses that compete with each other also collaborate for their mutual gain, right? On the most superficial level,…
  • What Exactly IS Content Marketing, Anyway?

    Nick Greene
    6 Oct 2014 | 9:00 am
    Let’s be honest - advertising isn’t exactly what it used to be. Consumers today have little patience for being marketed to. We’ve devised a host of tools, systems, and solutions to shut out traditional marketing. That leaves anyone who’s unable to adapt in a rather difficult spot - how do you sell to someone who’s already geared to ignore you? The answer is simple: Content Marketing. “Smart marketers,” reads the Content Marketing Institute Blog, “understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.
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  • Seven Tips To Running Successful International Affiliate Programs

    Helen Keighley
    17 Oct 2014 | 8:42 am
    Launching an affiliate program in an international market is a huge commercial opportunity, but it doesn’t come without challenges. If you are considering expanding your affiliate program overseas, take a look at our seven quick tips to set you on the right tracks! 1. First things first: choose the right affiliate network to partner with. Your network should be able to give valuable insight when it comes to local opportunities. To give your program the best head start, aim to work with a network which has operations in the countries you wish to enter. They will know the market and should be…
  • PPC Staff Development

    Sophie Gradon
    10 Oct 2014 | 2:24 am
    Bianca Jefferson, Paid Search Executive has passed her Google Adwords exam  with 91% . Bianca is one of the highest scoring PPC staff members here at Silverbean. Bianca studied Business Information Systems at University and has been at Silverbean for over 2 years. Having previously changed roles from Search Marketing executive to the PPC team as Paid Search Executive, Bianca took the Adwords exam as part of Silverbeans Staff Development programme, to improve knowledge and efficiency of managing existing client Adwords accounts. Working in Paid Search for just over 6 months, Bianca’s main…
  • Are the latest website trends killing your SEO?

    Charlotte McMurray
    7 Oct 2014 | 7:17 am
    Working with a web designer to build a new site is always exciting, and chances are you (and they) will be keen to introduce some of the latest trends in web design. While some new features, such as responsive design instead of a separate mobile site or HTML5 instead of Flash, can help improve your user experience and your SEO. Others aren’t as clear cut. Below are some pro’s and con’s of popular web design trends that can cause problems if they’re not handled correctly. Infinite Scroll The Good: Infinite scrolling functions are great for users and for page load speed –…
  • Panda Update 4.1 – Should I be worried?

    Sam Barnes
    1 Oct 2014 | 9:18 am
    Once again, the SEO community is getting itself into a bit of a frenzy over another Google algorithm update. We’ve written this post to make sure you know what’s happening, whether you need to take any action and how we might be able to help should you land an SEO penalty. What is Google Panda? Google Panda is, according to the Wikipedia page, an algorithm update which: “…aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.” Sounds pretty simple right? Take some of the poor quality…
  • Affiliate Value – Cashback and the Finance Sector

    Daniel Webb
    24 Sep 2014 | 4:13 am
    The value of cashback sites is often called into question, often hearing clients ask “Can I reduce the amount of commission we pay to cashback affiliates?” with many people starting to look deeper into the attribution argument that is currently dividing opinion in the affiliate industry. Generally, the consensus seems to be that voucher code and cashback affiliates hold less value than that of content affiliates. While we can obviously see why many have this opinion, it is also a very general one and the value of an affiliate should be judged on a case by case basis, measured against…
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    Accelerator Marketing » Trench Report

  • Don’t Let Your Robots.txt Block Your Site From Webmaster Tools

    Peter Ehat
    7 Oct 2014 | 5:40 pm
    I’ve heard a few stories recently of people who show reports in Google Webmaster Tools that their entire site is blocking the Google spider (Googlebot).  That’s not good because if your site is blocking Googlebot it’s going to be very difficult to get ranked—in fact it will be impossible because Google will not index any of your site’s pages if your site can’t be crawled. “Denied by robots.txt” Error Some people are reporting that they see an error in Webmaster Tools when trying to submit their site for indexing, or even showing that many, or all,…
  • 7 Tips To Launching Small Business Facebook Pages

    Peter Ehat
    1 Oct 2014 | 7:09 pm
    Small business owners often find that Facebook helps their bottom line, but how can you be sure that your time on the social network is well spent? 1. Update Frequently If you don’t have time to update your Facebook page, there’s no reason to have it. Tools like Hootsuite allow you to schedule posts, so you can spend a few minutes once or twice a week to populate your Timeline, and none of your followers will be the wiser. 2. Be Interactive Reply to people who comment on your wall, even if their comment is a complaint. A negative experience that becomes positive in the public…
  • 6 Tips to Improve your SEO with Authoritative Competitor Intelligence

    Derek Janis
    1 Oct 2014 | 7:04 pm
    You’ve discovered the value of keywords and phrases. You’ve even learned the value of tracking your results and seeing where your website is showing up on various search engines. So, how come your competitors are getting better results than you? It’s likely because you’re not gathering the right kind of intelligence on your competitors. 1. Increase the Usability of Your Site Google takes many factors into consideration when ranking sites. While you may have fully optimized content, your competitors may have embraced other factors you’ve overlooked. This includes…
  • 6 Critical Features Of A Mobile Friendly Website Design

    Peter Ehat
    7 Sep 2014 | 12:01 am
    Having an internet presence is a must for all businesses, but maintaining a mobile website is just as important as a full-scale website today. More and more users are visiting websites with mobile phones and tablets, making it important to build a website optimized for mobile viewing.Here are six tips to build a strong mobile website: 1. Make Navigation Easy Keep the end user in mind when designing the website and keep it simple. Make any scrolling top to bottom instead of side to side. Make sure users can find anything they are searching for quickly, without having to navigate between…
  • Tweets of the Week – Feb. 17th to Feb. 23rd, 2014

    Derek Janis
    6 Sep 2014 | 11:59 pm
    1. Steve Webb, an SEO audit specialist and owner of, published a fantastic example of how he performs site audits. This particular example was quite fun for us since we love sports and this audit was performed for Grantland. How I Would Fix Grantland’s SEO: An In-Depth Audit via @webgnomes (A comprehensive audit example from yours truly!) — Steve Webb (@SteveWebb) February 19, 2014 2. With excellent examples and personal experience, John Doherty tells a compelling story about the differences between in-house marketing and agencies. As an agency we…
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    Have Results SEM Blog

  • 2 WordPress Tools to Increase Leads and Customers

    Mina Adly Younan
    10 Oct 2014 | 8:49 am
    One of my favorite things in my job is that I get to stumble upon hundreds of websites every month. And what is even more special is that most of these websites are owned by Marketing, SEO, or Advertising companies; so they have a lot of hands on the trending tools to capture more visits, enhance their sites' quality or to change their visits into revenue.As everyone now is familiar with creating a cheap and quick, yet professional and responsive website, through WordPress themes and Plugins, You can see how quick ideas are turning into.. Plugins. :)And with that in mind, it was a big catch…
  • Advanced tips and tricks for students conducting online search with Google - infographic

    Mina Adly Younan
    8 Oct 2014 | 11:58 am
    As I am back to school studying Business Administration and have a loot of research to do, my wife sent me an interesting infographic she's stumbled upon this morning to help students (like me) better harness Google to conduct all their academic research "Professionally" and smartly.EnJoY!source:
  • 20 Reasons why Localization is Important to Website Conversion

    Mina Adly Younan
    3 Oct 2014 | 12:29 pm
    Thanks to the global reach of the internet, website localization is one of the best things you can do to increase website conversions. By creating a culture- and language-specific version of your website for each demographic market you target, you become a truly international business. All businesses, even small online retailers, can benefit from localization. In fact, you can’t afford not to have localized websites, and here are 20 reasons why.1. It offers global expansion and increased reach.Although English is still the predominant language online, other languages, most notably Chinese,…
  • Neil Patel's infographic for an ideal Blog design - infographic

    Mina Adly Younan
    26 Sep 2014 | 10:37 am
    Here is the latest infographic by Neil Patel showing his fans how an ideal Blog should look like through these eye-catching guidelines.Courtesy of: Quick Sprout
  • How to know where your visitors go when they leave your website?

    Mina Adly Younan
    26 Sep 2014 | 9:02 am
    How can I see which specific pages/URLs people visit after leaving my site? In other words, I can see the percentage of people that EXIT on a certain page, but I want to be able to see which links on an exit page they follow (i.e. what percent of the visitors to a certain page of our site click on each outbound link on our page)? Or are they just leaving our site without necessarily visiting an outside site we've linked to?Short Answer: You add this code to your link so it looks like:<a href="" onClick="javascript: pageTracker._trackPageview('/example');">Co name…
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    Jeremy Rivera - SEO and Nerd

  • What I've Been Doing Online Recently

    Jeremy Rivera
    18 Oct 2014 | 11:22 am
    I thought I'd take a quick moment on my own blog and share some of the posts and projects I've been working on recently.Here's what I've been working on online. (That looks weird. "on online" oh well...)I published part one of a series on how to complete a site audit checklist focusing on header usage.I collaborated with Gyi Tsakalakis on this guide to auditing your Google Webmaster Tools.I published this in-depth analysis of the Google Search Engine Results Pages(SERP) in 2014I published this article looking at the impact of technological illiteracy on the SEO industry.I posted…
  • Not All SEO is Created Equal - WordCamp 2014 Interview

    Jeremy Rivera
    30 Aug 2014 | 6:22 pm
    Better SEO Strategies for Small Business OwnersWhile at WordCamp 2014 while I was still with Caddis Interactive (now I'm flexing my SEO mojo skills with Ross Jones at one of the top Nashville Web Design companies) I was asked to sit down on a comfy chair and talk to  the incredibly talented Clark Buckner from, they provide coverage content on all sorts of technology software solutions including some of the best dentist software platforms, business intelligence, and EMR software platforms. Be sure to check out their Tech Conference Calendar where he…
  • SEO Toolbox: BuzzSumo Author Search

    Jeremy Rivera
    14 May 2014 | 9:26 am
    So I actually clicked into the Promotion tab on Gmail this morning and saw something from James Blackwell of Buzzsumo announcing a new feature. I've recently fallen in love with using the tool when I am building up a target list for outreach based campaigns and authority building. So any new features should be handy. We're excited to announce a new search operator (author:Name) in BuzzSumo that allows you to find the most engaging posts written by any person. If you do a Top Content search, next to most articles is a byline with the author name. You can view other articles written by that…
  • How to SEO the CRAP out of Wordpress by Jon Henshaw

    Jeremy Rivera
    3 May 2014 | 12:07 pm
    Here's a link to the keynote powered presentation, seriously anyone who is still using Powerpoint needs to take some lessons from here. [View the story "How To SEO The CRAP Out OF Wordpress #wordcamp " on Storify]
  • An Incomplete List Of Resources For SEO In The Outdoor Industry

    Jeremy Rivera
    30 Apr 2014 | 2:59 pm
    It's no secret that the Franklin, TN digital agency where I work has a number of clients in the outdoor industry. We've got a few clients who (shameless plug!) sell hunting broadheads, hunting blinds or have an online hunting show so we have had our hands full with marketing in this unique niche. What's interesting is that in comparison to many other niches and industries there's very little written about using online marketing tactics for outdoor sites and clients. The Great Outdoors. There are so many sites and products that cater to hikers, hunters, adventurers but so…
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    Powered By Search » Blog

  • The fall of TopSEOs, the Internet’s most infamous SEO site

    Joshua Png
    17 Oct 2014 | 6:44 am
    Recently, TopSEOs, an “Independent Authority on Search Vendors” which provides a ranking/rating of SEO companies, was de-indexed by Google, for using black hat tactics. It’s domain was de-indexed last week, and a second domain dropped within 24 hours of it’s creation. As of this writing, their third domain has also been taken down from Google’s index as well. If one were to search topseos on Google,the first page looks like this… Ouch! Google couldn’t have killed TopSEOs from its search rankings any better than this.
  • InboundCon 2014: An Illustrated Synopsis

    Tasha Lovsin
    16 Oct 2014 | 6:43 am
    It’s been nearly 1 month since Powered By Search hosted the second annual InboundCon event, Canada’s premier inbound marketing conference. I attended on behalf of e-commerce agency Le Site, to whom I brought back buckets of tips and tidbits to help elevate and innovate our online marketing strategies. The conference offered useful information on a variety of topics, ranging from Web design to content marketing and beyond. As a specialist in e-commerce communication strategies, 3 talks in particular stood out in my mind and delivered insights that I took back home and immediately began…
  • 13 Rapid Protoyping Tools for Designers

    Julie Jancen
    14 Oct 2014 | 6:56 am
    I’m a web designer with a lot of tools in my back pocket. At home, I work on at my own pace on freelance projects that can span months. At work, I’m required to deliver a quick turnaround of high-quality work to maximize the clients budget. The “Fast, Cheap or Good” rule is the trifecta that I struggle to balance everyday. What I’ve realized is that when I have too much work, the quality is lower. When I’m working under pressure, I tend to deliver my best ideas. When I have a large budget, I work in such great detail that I over deliver and go over…
  • What Will Google be like in 2015? These 16 Experts May Know

    Joshua Png
    9 Oct 2014 | 10:38 am
    Google is constantly updating and trying new things to and improve its services. Whether good or bad, we always notice. So I decided to ask some SEO experts for their predictions on how Google will change and affect you for the next year.  Here’s what they had to say. How do you expect Google to change in 2015 and why? Jayson DeMers AudienceBloom | Twitter | Google+ | LinkedIn In 2015, Google will undergo a series of changes to accommodate spoken search queries; the kind of queries that people speak into their phones using Google’s app, or Apple’s Siri. Spoken search…
  • 12 Amazing Chrome Extensions Designers Need to Have

    Julie Jancen
    7 Oct 2014 | 10:57 am
    Need to free up some time? Are you wasting time on manually testing the responsiveness of a new website project? Or saving images and importing them to Adobe Photoshop, or another photo editor, to get pixel dimensions of an image? Or using spell check in Microsoft Word before drafting an email, article or post in your web browser? These things, among many others, are wasting your valuable time. Get back to being a superstar designer by integrating these great time-saving tools into your Chrome browser. So, get your clicking finger ready as I lay out the following list of amazing chrome…
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    SEO Blog, SEO News, SEO Tips & Tricks, Internet Marketing India

  • Why Aren’t You Advertising on Bing Yet?

    Sarvesh Bagla
    16 Oct 2014 | 2:44 am
    If your search marketing budgets haven’t incorporated Bing Product Ads just yet, it might be time to step back and wonder why. Sure, Google may own 2/3rd’s of the search marketing share, so it’s only logical for you to run your campaigns there. But, the flip side of the coin is rooted in a number of factors that bear a closer look. The most obvious factor of differentiation is the bing ads demographic distribution; user overlap can happen, but you can expect to find very different demographics and very different numbers that pertain to the use of the lesser adopted search engine; to the…
  • Panda 4.1, Google’s 27th Panda Update is Slowly Rolling Out

    Tarun Pahwa
    26 Sep 2014 | 2:39 am
    On 26th September, 2014 . Matt Cutts has updated the information on his Google Plus page Panda update rolling out Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week. Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice. Depending on the locale, around 3-5% of queries are affected. Source: GPlus…
  • MySql Tutorial – Create and Backup the Database

    17 Sep 2014 | 12:47 am
    MySQL Tutorial for Beginner MySQL is one of the popular database management system. Developers can make use of SQL query language to access and manipulate data. One can use MySql databases management system from different kinds of applications and websites. Creating mysql database in php is one of the essential tasks that need to be performed by the php developers. Similarly, backup is another important task that should be performed to avoid data loss. There are a number of ways to create and backup MySql databases. You can even opt for remote dba support for MySql Monitoring and production.
  • Why Audience Research is Important than Keywords Research

    Sarvesh Bagla
    3 Sep 2014 | 4:38 am
    Search engines wouldn’t exist had it not been for an audience. True as it is, the driver of search, i.e., the audience was long forgotten making the search engines a selling machine. But, the wheel has come back to the point where it began and the Hummingbird update seals the fact. Through in numerous posts, tweets and blogs, eminent industry figures and evangelists have spoken about the new transformation in search engine optimization. Read More: SEO Checklist for better blogging. Keyword Research Keyword research has been the center of search engine optimization ever since SEO came…
  • Migration from HTTP (non-secured) version of the website to HTTPS (secured) version

    uzra mohiuddin
    29 Aug 2014 | 7:11 am
    It is expected that the readers of this document have already implemented HTTPS on their websites through installation of a private (dedicated) SSL certificate Step 0 – please do a before and after speed check to see if SSL implementation affects page load in any way. If it does, then this will need to be addressed. [this topic is outside the scope of this post] Step 1 – Check Implementation of HTTPS If it is a small website, run Xenu or other website crawling tool on the website to ensure HTTPS is implemented throughout the website and not just few urls or few sections. Mixed URLS (HTTP…
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    Heroic Search

  • Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers

    Jared Carrizales
    7 Oct 2014 | 4:45 am
    Working in the SEO industry in 2014 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job of […] The post Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers appeared first on Heroic Search.
  • Heroic Search Roundup: 9 Twitter Chats on Marketing

    Kali Hawlk
    18 Sep 2014 | 10:00 pm
    Looking for a new group of marketing gurus, leaders, and enthusiasts to join up with and talk shop? Consider turning to social media and joining a weekly Twitter chat. These hour-long sessions provide valuable ways to dive deeper into the industry and access to a huge number of people eager to share their ideas. We’ve […] The post Heroic Search Roundup: 9 Twitter Chats on Marketing appeared first on Heroic Search.
  • Back To School Ecommerce Stats

    Jared Carrizales
    14 Aug 2014 | 4:30 am
    As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information. The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending […] The post Back To School Ecommerce Stats appeared first on Heroic Search.
  • 3 Types of Content People Care About

    Kali Hawlk
    30 Jul 2014 | 5:00 am
    You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross […] The post 3 Types of Content People Care About appeared first on Heroic Search.
  • Can Reddit Help You Get the Word Out?

    Abbie Reedy
    2 Jul 2014 | 2:50 pm
    If you’ve heard of reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone.  Of all the social media outlets available to the masses, reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind […] The post Can Reddit Help You Get the Word Out? appeared first on Heroic Search.
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    SEO Best Practices: SEO tips, help, and advice for any online business

  • Is Google Page Rank dead?

    Ranjana Jha
    19 Oct 2014 | 1:27 am
    The latest and the hottest topic of discussion in the SEO world these days in about Google Page rank being officially dead. I hope it is true because in its lifetime the Google Page Rank caused a lot of unnecessary speculation, unwanted stress and unethical practices. Continue reading...
  • The Holiday shopping season is here, is your business mobile ready?

    Ranjana Jha
    3 Oct 2014 | 4:45 am
    The holiday season shopping has started. Is your business ready to receive online orders… not only from desktop searches but from Tablets and mobiles as well? Continue reading...
  • Let’s give SEO its due

    Ranjana Jha
    21 Sep 2014 | 3:33 am
    SEO, like various other marketing techniques, has gone through, and is going through a lot of changes. But it is not going away; in fact it is getting bigger and better. Continue reading...
  • Voice we must; when search turns vocal what should businesses do?

    Ranjana Jha
    7 Sep 2014 | 5:42 am
    Get vocal; search by speaking! With Google Chrome providing voice search, just speaking out loud is all you need to get your questions answered. And for marketers paying heed to voices is now a must! Continue reading...
  • Google Authorship no more

    Ranjana Jha
    30 Aug 2014 | 9:23 am
    From now on Google Authorship ceases to exist. There are mixed reactions from the world of search regarding this. What started as a promising and popular strategy is no longer in existence. What happened? Continue reading...
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    SEO Nick

  • How To Increase Traffic By Osmosis: Absorbing Visitors To Reach Over 200,000

    30 Sep 2014 | 10:39 am
    This is a case study on how I doubled organic traffic to an existing website from 100,000 visits per month to over 200,000 visitors per month, overnight, using technical SEO and the osmosis technique. This was done using a strategy that involves absorbing another operating website’s content, rankings, and ultimately traffic. Here’s the website’s traffic the week before, from July 25, 2014 to July 31, 2014: Click to Enlarge And here’s the same website’s traffic the week after, from August 1, 2014 to August 7, 2014: Click to Enlarge And here’s what the lift…
  • Talking Website Sales – Interview With Thomas Smale

    18 Jun 2014 | 5:24 am
    Welcome to the 3rd segment of my Podcast Series Talking with Industry Experts. In this episode I have the pleasure of interviewing Thomas Smale, co-owner of the website brokerage firm FE International. FE International, formerly Flipping Enterprises, specializes in representing both buyers and sellers of websites ranging from $20,000 up to several million dollars. In only 4 years the company has grown to over $1 million in fee revenue – no one is doing more mid-market website deals then these guys! A special thanks to Mr. Patrick Hathaway for making the introduction. If you can’t…
  • Conversion Strategy: Using Colloquial Keywords to Optimize the Purchase Journey

    David Cohen
    13 May 2014 | 10:38 am
    Colloquial keywords… Purchase Journey… seriously? If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is: To inspire you to take a transformative action that will give you an advantage over your competitors by enhancing your desire to understand, on a deeper emotional level, the community of people you wish to do business with. 3 Types of Value You Can Get From this Oddly-named Keyword Optimization…
  • How To Build a Keyword Matrix [and Why You Need One]

    18 Mar 2014 | 12:14 pm
    If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially. Keyword matrices have traditionally been used for paid search, but also have far reaching implications for organic search; essentially using other factors of influence to help qualify and quantify your opportunities. So, What is a Keyword Matrix? Unlike the virtual world built by the Wachowski brothers, the idea is relatively simple, a matrix is a 2-dimensional table that enables you to cross reference two aspects, and analyze opportunities – with the potential to slice and…
  • Introducing The SEO Nick Guide on How to Do Keyword Research For SEO

    9 Sep 2013 | 8:27 am
    After a couple months of pulling together examples of research and data, and with help from the great team at, I’m thrilled to publish my guide on how to do keyword research for SEO. You can go check it out right here, otherwise – let me tell you a little about it. Over the past couple of years I’ve written heavily about keyword research, sharing my experiences working both in eCommerce and on large-scale content projects. I even recently put out a little keyword research tool. But There Was Something Missing… I still didn’t have one place that I could…
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    Zadro Web

  • Learn How HTTPS Provides Added Ranking Power!

    Dario Zadro
    11 Oct 2014 | 10:43 am
    Google recently announced that HTTPS encryption would now be considered as a ranking factor for websites. While HTTPS encryption has long been standard practice for e-commerce sites (where security is always paramount for credit card data), Google is hoping that this announcement will encourage all webmasters to secure their websites. This shouldn’t come as too much of a surprise, as Matt Cutts and the Google team have been promoting the move to HTTPS for years. What is a surprise, is that Google has been so open about confirming HTTPS as a ranking signal. While Google was quick to…
  • Nofollow Links – Still a Winner for SEO!

    Dario Zadro
    19 Sep 2014 | 9:01 am
    Copyright: archman / 123RF Stock Photo Many webmasters and SEOs fear that link building had lost its mojo. This couldn’t be further from the truth. As it generally happens when there is a shift in the search landscape, people in the SEO community saw Google’s search algorithms as an attack on one of the fundamental building blocks of search engine optimization. Link building is…and always will be…the cornerstone of SEO. Now that the dust settled from Penguin targeted link building tactics, it’s clear that Google has no interest in penalizing sites with healthy…
  • Can Tiered Link Building Still Be Effective?

    Dario Zadro
    6 Sep 2014 | 3:04 pm
    Over the last couple of years, Google has unleashed a flurry of algorithmic updates onto the SEO community. We know what they are by now, and their subsequent updates brought many changes to content marketing and organic search. This has forced all of us to reevaluate our SEO strategies. One of the areas that was hardest hit by these new algorithmic updates was link building, with Google apparently cracking down on so called “black hat” and “overly manipulative” link building techniques. This caused quite a stir, with most claiming that link building for SEO purposes…
  • 3 Simple Steps to Maximize Your Pay-Per-Click On a Budget

    Dario Zadro
    22 Aug 2014 | 8:35 am
    Many small businesses, particularly start-ups, find themselves in the tenuous position of trying to market their brand on a limited budget. While the internet has helped to level the playing field somewhat, smaller enterprises still have a difficult time carving out a niche for themselves in a crowded marketplace. Pay-Per-Click advertising is often seen as the sole province of big business. It is generally assumed that only larger companies have the financial resources to fund, and maintain, a successful PPC marketing campaign. Unfortunately, this common misconception stops many small…
  • 6 Tips on Using Images to Improve Your Online Content

    Dario Zadro
    8 Aug 2014 | 11:49 am
    Copyright: Inbound Writer / Zemanta “Content is King” has long been a rallying cry for SEO professionals and content marketers, and as Google chips away at many traditional SEO techniques that rallying cry has never rung more true. With the introduction of Panda, Penguin and Hummingbird content is now doing a lot of the heavy lifting where online performance is concerned. Finding new ways to improve and augment a website’s content is more important than ever. After all, it’s your website’s content that will hopefully grab the visitor’s attention, and interest them…
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    Technology | Nigerian Tech Blog

  • Apple Ipad Mini 3 Specs & Price

    18 Oct 2014 | 11:19 pm
    Launched alongside the Ipad air 2 is Apples 3rd iteration of  its small-size tablet-the Ipad mini 3.In terms of design,the Ipad mini 3 bears a striking resemblance as its predecessor.Apart from he introduction of TouchID  fingerprint sensor and Apple Pay,the other noticeable changes one can point is that the iPad Mini 3 will come in […] The... thanks for subscribing to ebima blog
  • Apple ipad Air 2 Specs & Price

    18 Oct 2014 | 11:19 pm
    The ipad air 2 is one of the two new ipads recently announced by Apple. It is basically the same with the original ipad air,but it’s a bit thinner, has an optically-bonded display, a much-improved camera, a new A8X processor, and a TouchID sensor in the home button. Where to Buy iPad Air  ₦195,000.00 […] The post Apple... thanks for subscribing to ebima blog
  • Tecno H3 – Specifications & Price

    17 Oct 2014 | 4:06 am
    Tecno H3 is another Low cost 3.5-inch Android phone from tecno mobile.It is the latest addition to the ever growing tecno line of products. Tecno H3 offers a simple and fashion design with 3.5inch display ,a dual camera and a larger ,better battery capacity which promises increased user time and standby time. Tecno H3 obviously […] The post... thanks for subscribing to ebima blog
  • Ultrasonic Teeth Scaling & Polishing – DealDey Deals

    16 Oct 2014 | 1:30 pm
    Today’s deal of the day is ultrasonic scaling and polishing″ saving you 81% off the list price plus option to pay on delivery. Three options available under the ultrasonic scaling and polishing deal includes: • N1950 (N10000 original value): covers ultrasonic scaling and polishing. • N2500 (N15000 original value): covers ultrasonic scaling and... thanks for subscribing to ebima blog
  • Innjoo Note –Android Phablet – Specs & Price

    16 Oct 2014 | 1:03 am
    Words of innjoo low budget smartphones and tablets flooded Nigerian cyberspace lately. And just few weeks after it released the InnJoo i2s exclusively for Nigeria,the Dubai phone maker is now set to dish out its first ever phablet phone –the innjoo Note. The innjoo Note is a a 5.5-inch android phablet with a design not […] The post Innjoo... thanks for subscribing to ebima blog
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  • An Adaptable Content Marketing Campaign Strategy for Any Business

    Everett Sizemore
    15 Oct 2014 | 7:00 am
    Below I am going to share the default content marketing campaign process we use at Inflow, which we heavily customize for each inbound marketing client based on their needs, audience, budget and other factors. The Content Marketing Campaign Strategies we provide clients, typically lay out the details of a three-month plan covering one complete content marketing campaign cycle. Each campaign cycle will last three months. A content marketing campaign will include one primary piece of content, and two or three supporting pieces of content. We will conceptualize and plan out each of these pieces…
  • How many clicks does each SERP get? – Google Organic Click-Through Rate Study 2014

    Dana Loiz
    1 Oct 2014 | 9:26 am
    In 2014, with Google’s search results pages being randomly filled with different types of listings, it is close to impossible to predict what will catch the reader’s eye. How many clicks will the first listing get? How about the second? But what if ads are listed at the top of the page? What if the user is searching from mobile? What if the user is looking for a specific brand? What if the user is having a buying intent? And the “what if”s can go on forever. But, as marketers, as SEOs, we need the answers to these “what if”s. We need data to prove ROI. You might actually…
  • Blogging Hacks: How to Update Your Old Posts to Boost Organic Visibility

    Bob Samii
    18 Sep 2014 | 7:00 am
    Generating traffic for a blog is not easy. You spend hours of your time and energy coming up with content ideas that quickly become forgotten about and buried deep in the archives. A hot post bringing you visits today can quickly fall off the radar and lose its impact six months from now. Don’t let this happen. Remember the 80/20 rule? This applies to blogs too because chances are that 20% of your posts are driving 80% of your organic traffic. So it’s important to identify your top “money posts”. What blog posts have been the top drivers of organic traffic for your blog…
  • Putting Your Site Behind an SSL – Does it Help Rankings?

    Lewis Sellers
    10 Sep 2014 | 7:09 am
    You may have seen over the last few weeks that Google released an update which provides webmasters who put their websites behind an SSL certificate a ranking boost. If you haven’t seen the news based around putting your site behind the HTTPS protocol, you can read the official statement here. It’s not surprising that companies worldwide are running special offers on SSL certificates and scaremongering webmasters into putting their site behind an SSL certificate without thinking about exactly what is required, but please do not jump into the process. Depending on your website, you…
  • Beginners Guide to Grabbing That Low Hanging Keyword-Fruit

    Bill Sebald
    3 Sep 2014 | 6:55 am
    “Low hanging fruit” – cliche business jargon, but still enticing when you hear it. Is there such a thing left in SEO? I believe so. This is an exercise that I’ve been doing since analytics, rank trackers, and, well, SEO was born. I suspect many SEOs do this already; so I thought for those who haven’t tried this yet (perhaps newer SEOs and digital marketers), it might be beneficial. I find this super useful in not only scoring some quick traffic and conversions through natural search, but it’s also a strong way to kick-off a new campaign while learning about the…
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    WordPress SEO Tricks

  • Top 11 Best and High Paying Google Adsense Alternatives

    Deepak Singh
    7 Oct 2014 | 11:52 am
    Agree that Google Adsense is the best and highest paying contextual advertising network in the market and majority of webmasters are monetizing their blog/website via running Google AdSense ads. But, you also know that getting approved in Google Adsense isn’t that easy especially if you are newcomer in blogosphere. A lot of people even say […] The post Top 11 Best and High Paying Google Adsense Alternatives appeared first on WordPress SEO Tricks.
  • Infolinks Review-Best In Text Advertising Network

    Deepak Singh
    17 Sep 2014 | 8:53 am
    Hi Friends, Today I’m going to review Infolinks ,which is one of the leading InText Advertisement network in the world for both publishers and advertisers.They are in this business from last Seven years. Right now around 100k websites and blogs are earning revenue by using Infolinks ads. Do you know the best thing about Infolinks? The […] The post Infolinks Review-Best In Text Advertising Network appeared first on WordPress SEO Tricks.
  • Review: Economical Windows VPS Hosting

    Deepak Singh
    13 Sep 2014 | 11:56 pm
    Hi Folks, Here is our review of Cheap Windows VPS. Cheap Windows VPS are new (launched in Feb 2014) in VPS hosting industry, but within 8-9 months they had made a name for them in this competitive industry. They provide high-speed and top quality Unmanaged Windows VPS (Virtual Private Servers) at a very economical price. […] The post Review: Economical Windows VPS Hosting appeared first on WordPress SEO Tricks.
  • How to solve Error establishing a database connection in WordPress

    Deepak Singh
    16 Aug 2014 | 11:44 pm
    Error establishing a database connection is probably the most common MYSQL database error, which bloggers see on their WordPress websites. In the past, I’ve also faced this problem so many times on my WordPress websites. If you are new to WordPress , then this can be really frustrating as there are manycauses  for this problem. […] The post How to solve Error establishing a database connection in WordPress appeared first on WordPress SEO Tricks.
  • Top 65 High PageRank Social Bookmarking Sites List

    Deepak Singh
    5 Aug 2014 | 4:28 am
    Hello Friends, Today I am going to share massive list of high pagerank (PR)  social bookmarking sites with all of you.  I have listed all these social bookmarking sites in order by their Google Pagerank  i.e from Google PageRank 9 to pagerank 4 as at August 10th 2014. But there will be many people who must be […] The post Top 65 High PageRank Social Bookmarking Sites List appeared first on WordPress SEO Tricks.
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    - Bloggers Ideas

  • Top 10 Movies To Watch Out For An Entrepreneur

    Sonam Chawla
    19 Oct 2014 | 12:37 pm
    “Fortunately, right now ‘entrepreneurship’ is one of the business world’s biggest buzz words and so many young people in our country are looking up to this new generation of CEO’s as their modern day rock stars. Whenever you have that effect, it makes the job of promoting entrepreneurship much easier.” (Daymond John) Following the leaders in the market of entrepreneurship is not the only thing that will make you climb the ladder of success. But you will also need to know the different tricks of the trade to understand the market and its trends. It is always been…
  • 12 High Paying Best Google Adsense Alternatives for Bloggers

    Jitendra vaswani
    16 Oct 2014 | 8:22 am
    Google AdSense has long since been the leader in web based marketing. These programs are run by different webmasters who can easily place their JavaScript codes on their websites, which will allow different Google servers to show various kinds of context sensitive advertisements (Google Adwords). However, sometimes you might just be blocked by Google, which is a big cause of concern as you will not be able to flash ads on your site anymore after that. But you can easily try the below alternatives, which will be beneficial for you to market your products and services. Here is a list of 12…
  • MoboMarket: A Contemporary Android App Marketplace

    Jitendra vaswani
    13 Oct 2014 | 7:38 am
    Not all applications come installed on the Android devices and one needs to download and install them on their handsets. And Google Play Store is the default marketplace to download and install the Android apps. However, there are many other marketplaces that offer you a much bigger database of applications than the Google Play Store. Analyzing several flaws and the increasing monopoly of Google Play Store marketplace, decided to develop a more efficient marketplace name MoboMarket that would bring users more free resources and convenience. And today after continuous efforts for…
  • Boost Your Content With Google+ Post Ads [Infographic]

    Jitendra vaswani
    12 Oct 2014 | 2:55 am
    Have you been looking for a new way to promote your content? Google might have your solution. Earlier in 2014, Google launched a social media advertising product called +Post ads. This product enables brands to turn organic Google+ content into paid social advertisements. Not only that, but it also encourages more brand to use Google+ has an important tool for content marketing and advertising campaigns. Google +Post Ads are designed to boost engagement and promote content. By using +Post content, advertisements become interactive, which allows consumers to comment and share content, watch…
  • 3 Ways To Amplify Your Content Marketing Strategy [ Infographic]

    Jitendra vaswani
    12 Oct 2014 | 2:48 am
    Your business has worked hard to build a strong online brand. Unfortunately, you haven’t experienced any success with your current strategy. The problem many content marketers and businesses face when creating a content strategy is they don’t know how to truly amplify their brand. Regardless of how much they invest in promoting their content, they haven’t reached the right audience or increased website traffic. Before you give up on your content marketing strategy, there are a few things you can do to turn it around. Here are a few tips to help you amplify your content marketing…
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    E2M Blog

  • How to Prevent Infographic Theft (and What to Do if it Happens)

    Adrienne Erin
    14 Oct 2014 | 11:07 pm
    Infographics have become one of the most effective methods for communicating complex or detailed information to a target audience. By breaking down complex statistics and number-heavy details that would be confusing – at best – in a text post and, instead, relying on graphics and charts to portray specific points, brands can appeal to the visual needs of site visitors and viewers. It seems like a positive thing across the board, right? It can be. However, because of the viral potential of infographics, they have become major targets for online property theft. Infographics take time, money…
  • How to Create Relevant Content Using Customer Personas

    Pratik Dholakiya
    29 Sep 2014 | 1:20 am
    Your content marketing is failing. There, I said it. You want to ignore it and you think that, with time, your content will attract more traffic and subscribers. Not going to happen! It’s not because your content is bad, or that you don’t have enough of it. It’s because your content isn’t targeted at the right people. Now there are a couple of reasons why targeting is so important. First, there are over 150 million blogs on the Internet. That means you need to stand out so that potential customers can find you. Second, when they come to your blog or site, they’re looking for answers…
  • 6 Marketing Lessons from a Coffee Commercial

    Rohan Ayyar
    18 Sep 2014 | 1:53 am
    The biggest strength of a stammering comedian is… SUSPENSE! – declares the protagonist of Nescafé’s latest YouTube ad. The video has become a runaway success in India and elsewhere, with nearly 3 million views in less than a fortnight. I’ll give you two minutes to watch it if you haven’t… (No coffee needed!) It’s a superb example of the use of the elements of surprise and irony in a single video. Add to that, the emotional appeal, and it was a guaranteed success even before it got started. Where there is a viral video, there is a marketing lesson. As marketers, we tend to watch…
  • 4 Professional Objectives Every Marketer Should Aim For

    Rohan Ayyar
    10 Sep 2014 | 4:41 am
    Presentation slides for the weekly meeting with sales. Putting the finishing touches on your next ad campaign. Brainstorming ideas for your social media pipeline. Getting the best output possible out of your agencies. Nagging the finance guys to release your vendors’ payments on time. Work never stops in a marketer’s calendar. The sheer quantum and variety of tasks that most marketers get around to doing every week puts the hardest working bean counter to shame. With the world going digital and mobile and connected 24x7x365, the need for people like us to be on our toes around the clock…
  • 10 Top-Notch Approaches to Demand Generation & Brand Awareness

    Pratik Dholakiya
    2 Sep 2014 | 12:12 am
    Ask any business owner what their biggest and most fundamental challenge is. Is it managing your people? Could be. Is it offering top notch customer service? Very important too. But before being a technology wizard or a financial management champ, you need to bring home the bacon – be able to sell. The bottom-line for the survival of any business is simple – are there any takers for your product – if not, then your rose tinted dream will unfortunately remain just that, a dream. A successful business has two founding pillars A strong brand identity and brand awareness among your target…
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    Search Engine Journal

  • Google Confirms Penguin 3.0 Update, Here’s The Reaction So Far by @mattsouthern

    Matt Southern
    19 Oct 2014 | 4:52 pm
    A Google representative has confirmed what has been the subject of much speculation over the weekend — a Penguin 3.0 update was rolled out on Friday. This marks the first update to the Penguin algorithm in over a year. On October 9th at Pubcon Las Vegas, Bruce Clay stated during one of his sessions on link building that sources led him to believe that a Penguin update would be coming within the next 10 days. Less than 10 days later a Penguin update was rolled out, so how’s that for a prediction! At this time, few details are available from […]The post Google Confirms Penguin 3.0 Update,…
  • What Do I Need To Do a Podcast? by @albertcostill

    Albert Costill
    19 Oct 2014 | 7:11 am
    Several years ago, most people wrote off podcasts as a fad – and with good reason. While podcast usage stayed stagnant for years, a majority of marketers focused on producing content for social media outlets. Then, an interesting thing happened. Podcasting became the next big thing. Again.  Edison Research found podcasting reached an all-time high in 2014. In fact, there are an estimated 39 million podcast listeners in February 2014, right here in the US. But, does that justify you jumping on the bandwagon? Jeff Bullas suggests that “podcasting is worth checking out” because is can…
  • Google Updates “Right to Be Forgotten” Notification by @5le

    Eli Schwartz
    18 Oct 2014 | 7:26 am
    In late May, the European Court of Justice ruled that Google is required to remove results deemed to be “irrelevant” and “outdated.” In order to comply with this ruling, Google set up a form that allowed people to complain about specific results. To prevent fraudulent requests intended to manipulate search results, the form requires users to supply documentation verifying their identity. When results are removed from search, Google sends a message to the Webmaster via Webmaster Tools. The original notification Google sent about removing content from its European index was fairly…
  • 30% Of Google Ad Conversions Happen On Mobile [STUDY] by @mattsouthern

    Matt Southern
    17 Oct 2014 | 3:00 pm
    Marin Software recently published the results of a study they conducted, showing smartphones and tablets account for 30% of conversions on Google ads. As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey… smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The rise in ad conversions on mobile devices suggests consumers are becoming increasingly more comfortable using smartphones and tablets to complete online transactions. The study also concludes that the mobile conversion trend is consistent…
  • Google Updates Search Algorithm To Weed Out “Notorious” Piracy Sites by @mattsouthern

    Matt Southern
    17 Oct 2014 | 1:59 pm
    Today Google released an updated version of their report on How Google Fights Piracy, which details the ways the company fends off piracy across its services. The updated version expands on the 2013 edition with updated numbers and new developments that have occurred within Google over the past year. Fighting Piracy With New Ad Formats Google has been testing new ad formats in its search results on queries related to movies and music. The idea is to direct searchers to sources where they can purchase media legitimately. For searches that contain words like “download”, “free”, and…
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    AutoRevo Blog

  • Local SEO Presentation From Digital Dealer – Tuesday Tip Video Clip

    Greg Gifford
    14 Oct 2014 | 1:42 pm
    Digital Dealer 17 Presentation [VIDEO] I presented a session on Local SEO at Digital Dealer 17 in Las Vegas a few weeks ago, and the presentation was a huge hit. In fact, it was voted as one of the top sessions of the entire conference… We wanted to share my helpful tips and information with everyone who wasn’t able to make it to Vegas, so this week’s Tuesday Tip Video Clip is a LOT longer than normal. The video clocks in at around 50 minutes, so make sure you grab some popcorn and a note pad, because I squeeze in as many SEO and online marketing tips as I can… The…
  • Bookmarking Your Login Page – Tuesday Tip Video Clip

    Greg Gifford
    7 Oct 2014 | 3:04 pm
    Bookmarking The Login Page [VIDEO] How much time do you spend logging in to your website’s back end system? Instead of hitting the provider’s website, scrolling to the login link, and clicking it – why not just bookmark your login page? You’ll save time and get to where you’re going faster… VIDEO TRANSCRIPT Welcome back to another Tuesday Tip Video Clip. This week’s tip is short and easy. It’s really just for AutoRevo customers, but you can apply this tip to whichever platform you’re on. So you pretty much live inside the AutoRevo system, right? Most…
  • Why Call Tracking Numbers Are Bad – Tuesday Tip Video Clip

    Greg Gifford
    30 Sep 2014 | 1:11 pm
    Why Call Tracking Numbers Are Bad [VIDEO] After my session at Digital Dealer 17 last week, several dealers had questions about using call tracking numbers on their dealership websites. Since so many dealers were interested in the answer, we thought we should share the information with everyone in this week’s Tuesday Tip Video Clip. VIDEO TRANSCRIPT Welcome to another Tuesday Tip Video Clip. This week’s topic comes directly from dealers we met at the 17th Digital Dealer Conference in Las Vegas. After my session, several dealers had questions about call tracking. I thought I’d share…
  • 15 Ways to Spot a Shady SEO Provider – Tuesday Tip Video Clip

    Greg Gifford
    23 Sep 2014 | 1:24 pm
    How to Spot a Shady SEO Provider [VIDEO] It’s a sad fact – there are far too many shady SEO providers out there… Most dealers don’t know much about SEO, which makes it easy for the unscrupulous SEO providers to prey on them. Our latest tip video shares 15 easy tips to help you spot the SEO providers that won’t help your dealership. VIDEO TRANSCRIPT Welcome to this week’s Tuesday Tip Video Clip. As the Director of Search and Social here at AutoRevo, I talk to customers all the time who have had bad experiences with SEO providers. Just like there are bad dealers…
  • How to Optimize Your Google My Business Listing – Tuesday Tip Video Clip

    Greg Gifford
    16 Sep 2014 | 11:32 am
    Optimizing Your Google My Business Listing [VIDEO] The most important thing you can do to help your dealership show up in local searches is to claim and optimize your Google My Business listing (formerly known as Google Places). The new dashboard provides tips on optimization, but this week’s video walks you through detailed steps to help ensure that you’ve fully optimized your listing. Follow our tips and your Google My Business listing will show up in more searches and get you more leads… VIDEO TRANSCRIPT Welcome to another Tuesday Tip Video Clip. This week, we’re…
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    Launch Digital Marketing

  • One Simple Step to Protect Your Private Information Online & Avoid An Embarrassing Photo Leak

    Nick Wittenrood
    19 Oct 2014 | 8:03 am
    From the Jennifer Lawrence photo scandal to the 200,000 Snapchat photos that were recently leaked, it feels like hackers are everywhere, and celebrities aren’t the only ones that are being targeted. Unfortunately, having a strong password doesn’t necessarily mean that you’re protected at this point. However, many sites — including Twitter, Facebook, and Google — are now offering a 2-step verification process during sign in.According to Google, everyone should use 2-step verification because it will add an additional layer of security to your account. This extra step makes it that…
  • How to Use WordPress Custom Fields

    Steve Vorass
    10 Oct 2014 | 1:36 pm
    In this article, I will share a step by step guide to using WordPress Custom Fields which have made my life as a front end developer much easier. Note: In WordPress 3.1 – the core team wanted to make the Write Panel cleaner, so they unchecked the view button for Custom Fields. If you don’t see them, then click on the Screen Options Tab (in the top right hand corner), and check Custom Fields.What are WordPress Custom Fields?Custom Fields are a form of meta-data that allows you to store arbitrary information with each WordPress post. While this does not sound so powerful, it is the single…
  • Google Announces Dynamic Remarketing For Auto Industry

    Cara Garvey
    2 Oct 2014 | 1:29 pm
    Google has announced the latest addition to AdWords: dynamic remarketing. With this new feature, advertisers are now able to enhance results and increase profits from their remarketing campaigns. How does it work? First, let’s spell out the remarketing basics.Remarketing allows advertisers to track website visitors via a small piece of special code added to the site’s back end. Once this tracking code is placed, advertisers can show targeted ads on the Google Display Network to users who have previously been on the website to increase return visits and eventual conversions.How does…
  • Chicago Police Memorial Foundation Launches Website for Horses of Honor Charity Art Installation

    Launch Digital Marketing
    27 Sep 2014 | 11:51 pm
    The new website details how the charity benefits fallen Chicago police officers and allows users to sponsor a Horse of Honor.Since 1853, over 500 Chicago police officers have fallen in the line of duty while helping to protect the city of Chicago. In honor of the officers who have given their lives for the city, Wintrust has partnered with the Chicago Police Memorial Foundation to create a public art installation: Horses of Honor.The Horses of Honor sculptures are designed to resemble the horses of Chicago’s Mounted Patrol Units, standing for the support and assistance the Chicago…
  • Ideal Protein Launches A New “Keep It Off” Website

    Launch Digital Marketing
    26 Sep 2014 | 12:09 pm
    By partnering with Chicago-based Launch Digital Marketing, Ideal Protein is bringing their doctor-approved diet and weight loss techniques to a wider audience.Ideal Protein is proud to announce that they have a new, fully-interactive website for their Keep It Off program, centered around reaching more dieters and helping them learn how to maintain a stable weight after dieting. In order to take their digital presence to a new level, the team at Ideal Protein enlisted the help of Launch Digital Marketing of Chicago.Launch Digital Marketing has a history of rebuilding websites and starting from…
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    Seven Boats Info-System - Digital Marketing Company India

  • Some Useless SEO Metrics

    Debajyoti Banerjee
    20 Oct 2014 | 1:10 am
    Some Useless SEO Metrics Metrics are awesome in the sense that they help you measure the performance as well as provide the clue to weak links in the chain. SEO metrics have evolved over time, the old giving way to the new. Some metrics of SEO that looked like invincible are now gathering dust in the office attic. In this blog, we have often suggested SEO metrics that you need to look at in order to remain in the game. Today we are throwing up some SEO metrics that are completely useless! The reason is that we don’t want you to fuss over them and move on! Keyword Density: Who cares about…
  • Your Blog is not Read? Find out Why!

    Debajyoti Banerjee
    15 Oct 2014 | 9:53 am
    Your Blog is not Read? Find out Why! Every content marketing team published blog posts in the form of content, Infographics or videos. Blogs act as vehicles to disseminate information and have the potential to be excellent tools for online marketing. The problem is that there are so many blogs waiting to be read or simply ignored. With so many options on the table, many blogs are bound to feel relegated to the sidelines. How do you prevent your blog from hitting the oblivion room on the internet? Here are some pointers! Trust is a very important reason why an online visitor will read what you…
  • Higher Online Conversion in Easier Steps

    Debajyoti Banerjee
    8 Oct 2014 | 8:55 pm
    Higher Online Conversion in Easier Steps The nirvana of online marketing is having all your online visitors convert into possible leads, if not sales! Just like nirvana this is a theoretical state of existence that is near impossible to achieve! What you can do is go as close to that perfect state as possible. There are a ton of tricks and tips doing the rounds on how to convert your online visitors into leads. You must be knowing many of them yourself and we have covered many of these tricks in this blog itself. Here’s a rehash on what works best in the online conversion of visitors into…
  • Facebook Engagement: How to Do it Best

    Debajyoti Banerjee
    5 Oct 2014 | 12:52 am
    Facebook Engagement: How to Do it Best Every internet marketer uses Facebook these days for brand building exercises. The success of such exercises, or the lack of it, depends entirely on the way an internet marketer mobilizes Facebook. It is like a potent tool for those who know how to wield it. For others, it becomes a liability that incurs cost but returns little. The key to success for internet marketers on Facebook is to engage users into the brand fabric. Gone are the days when you sent out friend requests or pushed web links indiscriminately on Facebook! In this new era of social media…
  • Q4 Changes Your Website Needs on Google

    Debajyoti Banerjee
    29 Sep 2014 | 4:31 am
    Q4 Changes Your Website Needs on Google The last quarter of the year, that marketing whiz-kids term as Q4, is usually the make or break time for most businesses online. This is the holiday season in full swing, with greater demands for better products and services. You need to make some strategic tweaks in your way of handling Google to ensure that you stay ahead of the competition curve. Google will offer opportunities to make more out of your brand, but you must know how to make use of those chances. Here are some changes in the Q4 period that your website needs on Google. Tip 1: Mobile…
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    Positionly Blog

  • The Real Engines of Startup Growth (Besides the Product)

    Krystian Włodarczyk
    15 Oct 2014 | 1:14 pm
    The bar has been set pretty high for online-based companies. Established businesses tend to grow gradually over the course of a year, whereas startups have to achieve similar growth in as little as a month. Ok, maybe not literally, but you get the point. Start-up equals growth. We all love to read about success stories... Read more » The post The Real Engines of Startup Growth (Besides the Product) appeared first on Positionly Blog.
  • 7 Startup Marketing Lessons From 2 Years of Being In the Business

    Krystian Włodarczyk
    9 Oct 2014 | 2:41 am
    It’s almost 2 years when I started to work with Positionly. It wasn’t the first time I was working with a start-up, but it was the first time in my career when I had a chance to help it grow from the very beginning. To be honest, I wouldn’t have ever imagined that during this... Read more » The post 7 Startup Marketing Lessons From 2 Years of Being In the Business appeared first on Positionly Blog.
  • Last Night a Link Saved my Life

    Tad Chef
    7 Oct 2014 | 4:00 am
    We always had “dead links”, but in recent years “unnatural” usually comes to mind when it comes to hyperlinks. It seems not only link building has a bad rep but also the link by itself. How can we educate the people about the true “nature” of the Web and vindicate the image of the Web’s... Read more » The post Last Night a Link Saved my Life appeared first on Positionly Blog.
  • New email reports right to your inbox!

    Rafał Żochowski
    3 Oct 2014 | 4:24 am
    We would like to introduce you to the completely new design of our email reports! From now on you will receive comprehensive data about websites  right to your inbox! This is something we know many of you  were waiting for. We did our best to put the most important information about your website rankings into nice and... Read more » The post New email reports right to your inbox! appeared first on Positionly Blog.
  • 10 Mistakes of a Decade of SEO Practice I Wish I Hadn’t Made

    Tad Chef
    2 Oct 2014 | 7:44 am
    In my list of 10 lessons from a decade of SEO I tried to focus on the positive aspects of the last ten years. Sadly there were many mistakes I made I wish I hadn’t. I’d like to tell you about them so that you don’t repeat my stupid blunders. Learning from mistakes is not... Read more » The post 10 Mistakes of a Decade of SEO Practice I Wish I Hadn’t Made appeared first on Positionly Blog.
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    MyBlogPromo-Blogging Tricks and Tips

  • 8 Reason that Justify How Hosting affects SERP rankings

    Pramod Sharma
    2 Oct 2014 | 12:00 am
    Seriously, your SEO efforts start from choosing the right hosting for your business. Can hosting affect search ranking? In short, yes. However understanding the fact behind this saying will help you to choose right hosting that your business needs. 1. Location Matters :It’s already confirmed by many SEO experts that latency is an important factor in SEO. For example, if you are running your business in India but hosted your files in US server, your website is likely to rank better for than, Hosting files near your business area increase the possibility of rankings…
  • How to Delete a Blog You Follow on Blogger?

    Pramod Sharma
    10 Sep 2014 | 7:30 pm
    Are you using your BlogSpot account to follow and stay updated with your favorite blogs? Do you think that some of the blogs you follow are useless or not related to your interest anymore and you just want to get rid of them? Then in this post I will be sharing a tutorial by which you would be able to delete blogs that you followed on blogger. What Blogspot Blog Follower is (Reading list)?If you are unknown to blog follower feature in BlogSpot then let me tell you the basic fundamental. BlogSpot offer you to follow others blog by mean of RSS feed right from your dashboard and this way you can…
  • Fix Duplicate Meta Description Error in Webmaster tool

    Pramod Sharma
    3 Sep 2014 | 5:04 am
    You know how important it is to effectively use Google webmaster tool to analyze your website or blog performance in search engine and setting up various parameters to make your blog seo friendly. I already emphasized a lot on webmaster tool uses and how it helps to improve indexing speed.One of the problem that many bloggers usually face in webmaster tool are 404 Broken Links Errors which you can easily fix by reading this full guide in link and others errors are in Html improvement section which include duplicate meta tags description error and duplicate tags errors which I am going to talk…
  • Top 5 Duplicate Content Checker Tools And Website

    Pramod Sharma
    2 Sep 2014 | 9:30 pm
    How would you feel if you worked hard to create quality content and somebody else just select your article and press two keyboard keys Carl+c and paste it in his blog. That is one case where duplicate content produced  affects your SEO ranking. You can use copyright firms and submit DMCA complain to Google in order to make yourself clean, but how would you find whether your content is being copied by someone else or not?So today we have come up with the best free tools to check duplicate and plagiarism content on your site or blog. you may also be caught in trouble with your own…
  • How to Add Related Post Widget for blogger?

    Pramod Sharma
    30 Aug 2014 | 5:18 am
     Keeping a visitor engaged on a blog is always been a tough task for bloggers. As we know online user always remain in hurry and they don't have much time to spend on reading irrelevant stuff that's where Related Post Widget for blogger comes handy. Suppose if a visitor comes from organic search like Google and lands in your blog and he finds the desired information as well, what he will do next? He will immediately leave the blog once he finds what he wanted to unless you make him to stick to your blog.For that related posts widget for SEO and bloggers comes to action which displays…
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  • Upgrade Your 2 Post Server Rack To A 4 Post

    Guest Author
    13 Oct 2014 | 10:38 am
    A 2 post server rack is a common setup for many small business networks. The system looks essentially like the outline of a door frame, where the individual servers are installed with the side posts connecting to the middle of each piece of hardware.While this does work for smaller configurations, the more hardware you add to the network, the heavier it becomes and the more support all of the networking equipment requires. This does not mean you need to swap out the two post server rack for a four post server rack. Instead, all you need is a 2u 2 post conversion kit.This kit is going to allow…
  • Web Server Connections – Discover What They Are

    Guest Author
    14 Aug 2014 | 11:59 am
    Working on the Internet is a good thing to do. However, people will quickly find some of the terms are going to be new to them and they need to know what they mean. This is when people should know more about what the web server connection is and what a web hosting server does. Once people know about these two things, they will be able to talk about some of the tech terms and  access the right information they need to have.What Is A Web Server Connection?The web server connection is the middle man between the website and the computer people are trying to connect to the website with. This…
  • How to use Es File Explorer OTG support

    Roland Fortune
    6 Aug 2014 | 10:19 am
    In the world of android, Nexus devices along with some others (see list below) come with USB OTG (on the go) support. Which allow you to connect peripheral devices such as mouse, keyboard and USB storage devices. Which means you can have a flash drive with all your favorite music, movies and photos and to connect and view in your device whenever. Use a USB keyboard to text or type out emails on your device if you’re like me. So all these are possible but to get USB storage devices to be recognized by the device you need the help of certain apps. So today we’ll be looking at ES…
  • More Material Design from Google

    Roland Fortune
    28 Jul 2014 | 12:44 pm
    Last week the Google Play Store got a Material Design face life giving it a rich new look we that we were waiting for. So for those who don’t know Google has set a fall release for it’s new android operating system(so far only named L for the developer preview) and with that brings a drastic redesign of the user interface calling it ‘Material design’. This would also be present in apps in the Google play store as the new standard. The new version of android through material design offers animation and contextual changes each time you interact with anything from each…
  • Cellphone Unlocking: An Email From The White House

    Roland Fortune
    25 Jul 2014 | 9:03 pm
    It’s not everyday that I check my email and see that the sender is the White House. So I was skeptical but when reading through I realized that last year I and over 114,000 others signed an online petition to allow for smartphone unlocking in the US:“Note: You’re receiving this email because you’ve previously petitioned the White House on cell phone unlocking“Cellphone unlocking has been a hot topic, why? Because US mobile phone carriers want(ed) to outlaw the practice because they do spend a lot of money to subsidize the phone they offer with contracts and other…
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    Venture Harbour » Blog

  • How Foundr Built a Digital Magazine With Over 100,000 Downloads in 15 Months

    Marcus Taylor
    28 Sep 2014 | 4:17 pm
    Marcus’ intro: Earlier this year I read ‘Thick Face Black Heart’ by Chin-Ning Chu on Eastern business philosophies. One of the concepts from the book that’s stuck with me is the idea of leapfrogging. In Western cultures, we subscribe to the idea of ‘climbing the ladder’ or ‘working our way to the top’. In some Eastern cultures, there’s an opposing belief – that you can leapfrog to the top. A few months ago, I met Nathan Chan at an Elance/oDesk launch party in Melbourne. Nathan’s a young entrepreneur who has leapfrogged his way to…
  • 5 Creative Ways Small Businesses are Using Marketing Automation

    Marcus Taylor
    6 Sep 2014 | 4:06 am
    There’s no shortage of stories about small businesses that’ve grown their profits by an order of magnitude after implementing marketing automation software. Thanks to tools like Infusionsoft and Ontraport, the ability to automate actions based on customer behaviour has enabled small businesses to operate as if they had legions of staff working around the clock. In this post, I want to shine the spotlight on a handful of small businesses that have creatively scaled their businesses by improving productivity through automation. 1. How walking brides through the wedding process increased…
  • Which Marketing Automation Software is the Best? Infusionsoft vs. Ontraport, Marketo & More

    Marcus Taylor
    31 Aug 2014 | 10:25 pm
    Marketing automation has grown from being a $500m industry to a $1.2bn one in just two years. It’s no surprise, then, that new marketing automation software providers are popping up left, right, and center. This is great for innovation, but it makes choosing marketing automation software pretty tedious. Despite a near endless variety of marketing automation services to choose from, I’m going to focus on six of the most popular & highly rated services. Infusionsoft Ontraport Marketo Hubspot Pardot Eloqua Over the past few months I’ve either demoed, used, or gathered…
  • Email A/B Testing: How to Scientifically Optimise Your Emails Like Barack Obama

    Marcus Taylor
    25 Aug 2014 | 10:31 pm
    During his election, Barack Obama raised $690 million in online fundraising. The majority of this money came from email marketing. What was his secret? Obama’s team obsessed over email A/B testing. In one A/B test, Obama’s team found that one subject line generated $403,600 in donations, whereas another variation generated $2,540,866. That’s a $2.1 million difference. Seems like David Ogilvy was right when he said “When you’ve written your headline, you’ve spent eighty cents out of your dollar”. Hopefully, those numbers speak for themselves as to why email A/B testing is…
  • Which Small Business CRM System is the Best? Infusionsoft vs. Zoho & More

    Marcus Taylor
    10 Aug 2014 | 5:44 pm
    Last July, I was at a sales training course in London when the course instructor asked me what CRM system Venture Harbour uses. Embarrassingly, I answered “we don’t have a CRM”. For the next five minutes I had my arse kicked about how much money it must have been costing us. The thing is, I had tried. Over the years I’d used Zoho, SugarCRM, WorkBooks, Salesforce, Pipedrive and countless others. Maybe it’s just me, but using them felt so contrived. It was an effort to keep the CRM system up to date, and as such, I found myself visiting the CRM less and less each day until the…
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    Himanshu Mehra

  • 3 Content Curation Tools to Uplift Your Content Marketing

    Himanshu Mehra
    7 Oct 2014 | 4:25 am
    In recent years, content marketing has gained so much popularity in online marketing field. It has proved itself as a great game changer in SEO world. But do you know why it gained such a big success? It is because people and search engines love relevant and valuable content. People especially like those websites which curate content to educate them, increase their knowledge or amuse them. Developing and curating interesting content is a challenging task for every content marketer. Whether you are an experienced content writer or a newbie, it is difficult to produce a piece of content that…
  • 6 Momentous Pinterest Tips for Businesses and Individuals

    Himanshu Mehra
    15 Sep 2014 | 9:54 am
    Pinterest was introduced in March 2010, since then it has grown exponentially and became one of the most valuable social media channels for internet marketers. Pinterest has more than 70 million users all over the world (80% of them are women) and it is driving a significant amount of referral traffic (4.3%) for websites. Facebook is ahead by a great difference (13.8%) though, but In January 2012 Pinterest drove more referral traffic than YouTube, LinkedIn and Google+ altogether. These statistics prove that Pinterest is a valuable platform to boost up your social media campaigns. In this…
  • Got Inaccurate Google Analytics Data? Use these Six Options

    Himanshu Mehra
    1 Sep 2014 | 10:39 am
    Every online marketer knows about Google Analytics, It is a free tool that shows you the data about your site’s visitor. It tells you how a user visited your website, from which source did he arrive, how much time did he spend, how many pages he visited and much more. Google Analytics is one of the best traffic analysis tools available for Free for internet marketers. However there are so many situations when Google Analytics doesn’t provide accurate data. Many online marketers have found critical issues with GA in recent times. For example its real time data collection is not that…
  • Learn E-commerce Analytics With Google Analytics Academy

    Himanshu Mehra
    28 Jul 2014 | 9:16 am
    Do you like to learn? Well, I do and I am sure that you like it too. Learning is a necessary part of our life as it gives new opportunities to grow personally and professionally. To provide you new learning opportunities ‘Google Analytics Academy’ is running a course on internet named as “E-commerce Analytics: From Data to Decisions”. This online course is the next installment of its previous program “Google Analytics Platform Principles”. The online study program of is completely free and you must register for it if you are eager to learn about E-commerce analytics. The program…
  • The 10 Point SEO Checklist for Your Website

    Himanshu Mehra
    15 Jul 2014 | 6:03 am
    There are thousands of people running their businesses online through their website. Numerous new websites are being launched every single day, hence it has become so arduous to be visible at the right position on SERP for targeted audience. To outrank these websites and become visible for targeted audience, you need to follow ideal SEO checklist. This ideal SEO checklist will make your website gain higher ranks, more traffic and new business opportunities. Now you must be wondering what this ideal SEO checklist is. How is it formed and what attributes does it contain? Well, that is what I am…
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    Optimind Web Design and SEO Company Philippines

  • IN THE NEWS: Google Panda 4.1 – The 27th Panda Update

    Jen Corre
    15 Oct 2014 | 7:35 pm
    IN THE NEWS: Google Panda 4.1 – The 27th Panda Update   Attention: Digital marketing Philippines providers. Let us not forget that Panda was initially created to penalize low-quality contents from poorly written to thin to duplicate to irrelevant to spammy contents. Put simply, Panda aims to weed out bad contents since they are bad for user experience (UX) and reward strong contents. Here is our take on the recent Panda update dubbed as the Panda 4.1.   What is Google Panda 4.1 update? Four months and four days after Google rolled out Panda 4.0, the search giant slowly rolled…
  • A Guide to the 3-Click Rule

    Jen Corre
    13 Oct 2014 | 8:56 pm
    A Guide to the 3-Click Rule   Think of why you are redesigning the website in the first place. Oftentimes, one reason users leave the site is because of their frustration of not being able to find what they are looking for. Why bother when you can find the information on other sites, right? Navigation is a critical aspect you cannot overlook during a website redesign. There are no hard rules, only guidelines. One of these guidelines that any web design company Philippines is familiar with is the 3-click rule.   What is the 3-click rule? The 3-click rule simple states that the…
  • Completing the Website Redesign Project Team

    Jen Corre
    13 Oct 2014 | 12:47 am
    Completing the Website Redesign Project Team   Website design and development is a multidisciplinary field. On the other end, a website is your brand’s presence online. The public expects a lot from your website. That’s why choosing just any digital marketing agency Philippines to develop or redesign your website is a no-no. The right website redesign team is what you need. Here is a guide, not a rule, of should be working on the project.   1) Project manager The success of the team depends on the project manager. The project manager’s responsibility is not just the site, but…
  • How Important Are Interactive Prototypes

    Jen Corre
    12 Oct 2014 | 8:48 pm
    How Important Are Interactive Prototypes   Prototypes are simply the draft versions of your website. The premise is it is much easier to change the website to be redesigned early on in the project than do so later. Prototypes are opportunities to do things right the first time. Thus, prototyping must be regarded as a fundamental part of any web design and development.   Before prototyping Even before the prototyping process begins, there are prerequisites. Aside from working on the research and strategy for the project, there is also a need to develop the initial information…
  • Redesigning for Multi-Screen

    Jen Corre
    7 Oct 2014 | 10:52 pm
    Redesigning for Multi-Screen   Believe it or not, but your customers are willing and ready to connect with you on different screens regardless of its type and size. Definitely, a huge opportunity waiting to be seized!  However, this is only possible if you are also willing and ready to give your customers what they want. That is, viewing your site on screens as small as smartphones and as wide as tablets. Indeed, websites should fit the needs of the consumers. Multi-screen is often the missing piece of responsiveness, which should not be the case. Here’s how multi-screen should fit…
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    Blogging Den

  • Install and Setup WordPress SEO by Yoast Plugin

    Satish Kumar Ithamsetty
    30 Sep 2014 | 10:50 pm
    WordPress blog’s elite developer “Joost De Valk” created a Plugin and created history a few years back. The plugin had all the options related to SEO. It is not like “All-in-One SEO”, which have  simple and had less options for SEO comparatively. The plugin created by Joost, the name is “WordPress SEO by Yoast”, it […] Credits: This article (Install and Setup WordPress SEO by Yoast Plugin) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • What is the difference between vs

    Satish Kumar Ithamsetty
    30 Sep 2014 | 5:33 am
    Which solution to choose between and ? Simplicity and freedom? Here is a list to help you choose between Automattic and made ​​platform in the open source solution … vs WordPress.Com is a hosting platform that facilitates online publication. The software is hosted and maintained by the team Automattic , […] Credits: This article (What is the difference between vs is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • Learn wordpress installation manually

    Satish Kumar Ithamsetty
    25 Sep 2014 | 8:40 pm
    WordPress installation is very easy now a days. Most of the Hosting service providers are giving simple options to install WordPress application in “1-click apps” or using “Fantastico addon script”. This is easiest way to installation. But advanced users saying “Manual installation is the best method to secure your data correctly”. Most of the hosting […] Credits: This article (Learn wordpress installation manually) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • How to Redirect A Blogger Page To Another Blogger

    Satish Kumar Ithamsetty
    25 Sep 2014 | 8:40 am
    Blogger has released a few SEO helpful functions including Customized 404, Customized Permalinks for blogger, Robots.txt, 301 Redirect and many more. Now, here, let us talk about “how to 301 redirect one page/post to another in Blogger”. Before arriving to that point, just have a glance on what re-direction is. If a guest arrived on […] Credits: This article (How to Redirect A Blogger Page To Another Blogger) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • Blogger Beginner’s Guide: How to improve the SEO of your blog (Part 2)

    Satish Kumar Ithamsetty
    24 Sep 2014 | 8:39 pm
    This is certainly as many questions as you asked. Do not worry; I will try to provide some answers here. Before going further, I still want to say that this article is the second in a series on SEO and optimizing a blog. Every blogger should know the basic knowledge in their work. How to […] Credits: This article (Blogger Beginner’s Guide: How to improve the SEO of your blog (Part 2)) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
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    Dot Com Media Moguls

  • Tips for Selecting the Best PPC Management Provider

    12 Oct 2014 | 3:41 pm
    Using AdWords is something almost anyone can begin in a matter of minutes. But, unless you have the appropriate PPC management in place, you could be wasting your marketing money for clicks that don’t become customers. A successful PPC campaign starts with knowing how to pick the best provider to get you the results of increased clicks and conversion rates. We’ll talk about some tips for selecting a PPC management provider. One of the first aspects any business owner looks at is the cost associated with utilizing any type of service provider. Each company has its own standard package,…
  • Frequent Follies in PPC Management

    Inna Blitshtein
    12 Oct 2014 | 2:49 pm
    There is an old saying that tells us the money one pays is not always equal to the money one earns.  The same could be said for paid marketing, also known as PPC management.  The initiatives, without the right direction, can lead to disaster.  Before you purchase the wares to execute your own, make sure you don’t make any of the following mistakes:   1.        Sub-Par Landing Pages The key to attracting customers is an effective landing page that will attract an audience and keep them coming.  Your campaign will be of no success, if this one simple factor is not adhered…
  • Take the Next Step with Video SEO

    7 Oct 2014 | 3:44 pm
    The world of online marketing has grown to include the use of videos to reach consumers. The increasing popularity of sites such as YouTube has made it clear that people prefer to view videos that feature sound and movement. Savvy business owners will use this trend to take their marketing campaigns to the next level with video SEO methods. We’ll talk about some of the way the use of videos can benefit you in reaching your business goals. Public Demand. Studies show that people are more likely to click on a video than a still image. They will also spend more time viewing a video than they…
  • How to Flow With Video SEO

    Inna Blitshtein
    7 Oct 2014 | 2:47 pm
    A new trend in marketing is video SEO, which is merely the incorporation of the SEO tactics with which you are already familiar into videos that can put your information in motion.  In order to get the most of your initiative and to see conversion rates far beyond your competitors, it is important you pay attention to the following tips.   Go For Quality When you are making videos meant to highlight the positive aspects of your product or service, you should always place quality before quantity.  Make sure you have invested in or rented video equipment that will create a clear image,…
  • Tips for Using Mobile Website Design Effectively

    2 Oct 2014 | 3:42 pm
    Businesses need more than just a website to stay competitive in today’s digital marketplace. Today’s consumer is on the go and increasingly using mobile devices to access the internet, research and purchase goods and services. Creating a mobile website uses different design techniques and methods than what was used in traditional site building. Interfaces need to be configured for smaller screens that are operated by touch. To get the most out of your mobile website design, follow these helpful tips. Your content should be as concise and simple as possible. A mobile user lacks the…
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  • Need To Know SEO For Small Business Owners (Donna S. Duncan )
    6 Oct 2014 | 7:58 am
    - A need to know SEO list for small business owners. Don't be disappointed! Start with the right expectations. The post Need To Know SEO For Small Business Owners written by Donna Duncan appeared first on .
  • There Is No Such Thing As SEO Magic (Donna S. Duncan )
    13 Sep 2014 | 4:28 pm
    - When people ask me about SEO for the first time, I often get the impression they're expecting to hear something about a "SEO Magic" - something ... The post There Is No Such Thing As SEO Magic written by Donna Duncan appeared first on .
  • Why Blog? Not Just Because Your SEO Tells You To (Donna S. Duncan )
    5 Aug 2014 | 8:02 am
    - SEO's aren't just trying to make a small business owner's life miserable by suggesting they blog. It'll help your business. Take 5 and learn why. The post Why Blog? Not Just Because Your SEO Tells You To written by Donna Duncan appeared first on .
  • Frustrated By SEO? You Have Every Right! (Donna S. Duncan )
    24 Jul 2014 | 9:47 am
    - I heard it again last week – “I”m so frustrated by SEO!” The comment came from a small business owner who was articulating his frustration while trying to understand SEO. I heard words like “mystery” and “black magic”. Thing is, SEO is not a mystery. It’s certainly not black magic. But there is some truth […] The post Frustrated By SEO? You Have Every Right! written by Donna Duncan appeared first on .
  • How The Local Search Ecosystem Works (Donna S. Duncan )
    25 Jun 2014 | 6:54 pm
    - In another post, I explain why it’s important to ensure consistency in how your business is listed in local directories and websites. It’s a challenge. To understand why, you need to understand how the local search ecosystem works; how it is structured and operates. This post is my attempt to do that. To Say It’s […] The post How The Local Search Ecosystem Works written by Donna Duncan appeared first on .
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    Indian SEO Blog: Tips, Updates on SEO, SEM and Online Marketing

  • Boost Local Search Rankings with These Steps

    Indian SEO Company
    13 Oct 2014 | 11:34 pm
    If you are worried about your low local search rankings, I presume you have been leaving out on the right and effective ways to fetch good ranks. In order to drive out your worries and see your business soar high on local search ranking lists, at first you need to be aware of the key local search ranking factors. Only after gathering knowledge about them, you will be able to perform the steps that this article will tell you to improve local search rankings. Here, I would like to mention that in case you are not convinced about your proficiency in doing the job on your own, you should take…
  • How to Create High Quality Backlinks for Your Website Naturally?

    Indian SEO Company
    26 Sep 2014 | 1:16 am
    The fact that the only way to take your website up in Google rankings is to build quality backlinks is no news now. But, you may be wondering “how to create backlinks for my website without resorting to guest posts or some other kind of exchange?” Well, do not worry; you still can get authoritative sites linking to you. Here‘s how. I would like to begin the discussion with a new kind of method of link building, which is being called The Moving Man Method; and it is producing quality results. Thinking “how to create backlinks for my website”? Go The Moving Man Method way It comprises…
  • Give your Content a High Ranking with LSI Keywords

    Indian SEO Company
    9 Sep 2014 | 3:20 am
    Do you have a strong belief that stuffing your web content with as much as keywords will get it a high ranking on search engine? Well, you have to drive away this wrong notion as soon as possible. Excessive usage of keywords makes content sound artificial. Readers find it extremely annoying to go through a piece where keywords pop up in every five or six lines. Although keywords are necessary to make an article visible on the web, going overboard with them is one of the worst mistakes you can commit to spoil your content.2 to 3 percent of keyword density should be maintained in order to give…
  • Get to Know About the 6 Most Important SEO Metrics

    Indian SEO Company
    29 Aug 2014 | 5:14 am
    As a business owner, you certainly wish for a high ranking on Google. In order to fulfil this wish, you have to put a lot of hard work. To make a SEO campaign successful you need to monitor certain metrics on a regular basis. There are six most important SEO metrics and I will let you know what they are in the following discussion. In case, you are unable to do the tracking yourself, you can contact a good SEO Company India to help you with this. Successful SEO Techniques with Six SEO Metrics 1. Ranking – What it takes to obtain a good raking on search engine? Majority will answer…
  • The New Google Update, Pigeon: An Overview

    Indian SEO Company
    20 Aug 2014 | 12:27 am
    On the 24th of July, 2014, Google officially launched a new algorithm called Pigeon update, which is a local search update. A SEO Company India has said that this update does not affect online businesses and retailers as much as it does brick and mortar stores by modifying the listings of local directory. So what does it exactly do and how is your business affected by it? Well, before we delve into that let us first see what the update is and how it works. What is Google Pigeon Update and How does it Work? While the update will be making changes at the back end of the network, its impact can…
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    Riverbed Marketing

  • How to Help Your Agency Execute a Solid SEO Strategy

    Todd Mumford
    14 Oct 2014 | 11:33 am
    The best SEO results come from not just hiring an agency, but working with them to achieve the common goal of better search visibility. If you want to play an important role in ensuring the success of your SEO campaigns, here are some ways you can work alongside your agency to get results. Share Content Ideas  You know your industry better than anyone because you live and breathe it on a daily basis. Even if you don’t have the time or desire to create content, you likely have some great content ideas that pop up during the day-to-day operations. Each time you have a good content idea,…
  • How to Get Everyone in Your Company Involved with SEO

    Todd Mumford
    7 Oct 2014 | 12:43 pm
    Search engine optimization does not have to be limited to your online marketing team. Anyone in your company who can write, has a presence online, and works with customers can play a part in helping boost your company website in search. Here are some ways you can involve more people within your company in SEO. Contribute Content to the Company’s Blog Anyone who can create content in written, audio, visual, or video format should be invited to create content for the company blog. The more quality content you have on your blog, the more you can increase your search visibility by giving…
  • What is Google Panda? How Content Matters to Google’s Algorithm Update

    Todd Mumford
    1 Oct 2014 | 10:02 am
    Google has a history of constantly updating their search algorithm in order to improve it for search users by ensuring the results they deliver are relevant and of high quality. One of the major changes they have made to their algorithm over the past several years happened with the Google Panda algorithm update. In this guide, we’re going to define what the Google Panda algorithm update is, how it has affected specific types of websites, and what you can do if Panda has affected yours. What is the Google Panda Algorithm Update? The Google Panda algorithm update was first released in…
  • The Panda 4.0 Update Has Arrived: Here’s What the Experts Have to Say

    Todd Mumford
    29 Sep 2014 | 1:18 pm
    If you have been in charge of search engine optimization or inbound marketing on your team for more than a few months, you’ve likely heard about Google’s ‘Panda’ algorithmic filter. Named for one of Google’s engineers, Panda has been affecting Google’s search results both positively and negatively (depending on your point of view) for more than four years. In this post we’ll take a look at the most recent Panda 4.0 update in order to explain what you can expect, how to avoid seeing your site lose its rankings in the search results, and what might be…
  • Content Marketing: Changing the In-house Mentality from ‘Blogging’ to ‘Publishing’

    Todd Mumford
    24 Sep 2014 | 9:24 am
    Do you write on your blog? If you’re like most small businesses, either the owner or one of the employees tries to carve out some time to devise a topic and write a blog post every once in a while, but it’s such a low priority that it gets done perhaps weekly or even once a month. Modern content marketing requires that a focused strategy be put in place to ensure that high-quality, compelling content is produced regularly in order to keep search engines like Google sending visitors your way. For many reasons it’s helpful to adopt a “publishing” mentality. In…
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    SEO Saves

  • Get hit by Penguin 3.0? It’s probably your fault.

    19 Oct 2014 | 1:13 pm
    My twitter exploded yesterday with numerous SEO bloggers screaming about Penguin 3.0. Honestly I hadn’t noticed anything because there was really little volatility in the SERPs I’m in or the ones I’m tracking currently. Nothing unusual anyway. Let’s put a quick hold on that for the second though and talk about precisely what Penguin actually is. Penguin, unlike Panda is an algorithm update that was originally designed to tackle ‘web spam’ and other link building ‘schemes’ or strategies. Google use as far as we know two main crawlers to index…
  • Why I Will Never Sell PBN Links…

    18 Sep 2014 | 8:36 am
    It’s all the craze, the new fashion – the word is out! Private Blog Networks are abound. Not that this is anything new… Smart SEO’s have been using networks for more than a decade. A big part of the reason they’re so popular now is because it’s become a cost-effective way for every Mom & Pop business to rank their site. There’s a few specific reasons for that, but let’s state the obvious here. Content Management Systems + Themes. You can put a decent site together for $50.00 or less if you have the know how. This of course has given rise to…
  • No Link Building Is ‘Safe’

    15 Sep 2014 | 9:25 am
    Are you a stupid person? Well are you? I’m writing this out of vented frustration, certainly there are better things to write about on my blog which I hardly have the time to touch lately. This one really takes the biscuit though. You see I hear it all the time, everywhere and certainly from clients as well. Clients get these misinformed ideas from places like Moz and other horrible excuses for sites… A lot of people don’t get it that it’s in the best interest of a business reliant on content to lie out of their teeth. If they gave you all the answers they’d…
  • 20 UK Directories for NAP Citations

    12 Sep 2014 | 10:33 am
    I find myself doing more and more directory submissions for Local SEO these days. The problem is that you really only want these from quality sites. Sites in bad neighbourhoods won’t do your rankings any favours. 1. PR7 2. PR7 3. PR8 4. PR7 5. PR8 6. PR5 7. PR5 8. PR6 9. PR5 10. PR3 11. PR6 12. PR9 13. PR2 14. PR4 15. PR5 16. PR4 17. PR5 18.…
  • Why SEO Needs To Get Back To Optimisation

    18 Jul 2014 | 11:29 am
    Search Engine Optimisation is by definition a process, optimisation is defined as such; The act of rendering optimal; “In an optimization problem we seekvalues of the variables that lead to an optimal value of the function that is to be optimized” This means that SEO is a process. It is not a product that can be offered or even a true service. Real SEO involves testing, tweaking and more testing. It is a scientific method/process that focuses on drawing conclusions from empirical data. No SEO can truly know anything unless he becomes the mad scientist and experiments. Testing a…
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    Foster Web Marketing - Web Design, SEO, Video, Social Media & Inbound Marketing Solutions

  • It's Typo Tuesday! Today's Forecast Predicts Misuse of Apostrophes

    14 Oct 2014 | 12:20 pm
    The weather has been changing around the nation. This time of year is my very favorite; the colorful leaves and cooler temperatures create the perfect backdrop for long runs, farmer’s markets, fresh donuts, hot cider, and apple picking. But this year, as the leaves have fallen, so have apostrophes—right into spaces where they don’t belong.Wait a Few Minutes; It’s Bound to Get BetterLiving in Michigan, I frequently check the weather. There’s a famous Mark Twain quote, “If you don’t like the weather in New England, just wait a few minutes.” This…
  • SHOUTY CAPS! And Other Ways Emphasis Goes Wrong.

    13 Oct 2014 | 1:30 pm
    The spoken language is more fundamental than writing. Written English simply cannot provide all the nuances that come from volume, tone, vocal emphasis, pace, and whole palettes of nonverbal cues. That’s one of the reasons why many people find video more compelling than written text for online marketing messages.Plain text is the bottom rung on the ladder of communication. The spoken word—including sound recordings—is a step above. Video and actual face-to-face conversation are still higher up. Over the centuries, however, the human race has devised a lot of clever…
  • It's Typo Tuesday!—And a Singularly Bad Day for Apple

    7 Oct 2014 | 8:45 am
    Around the world, the new Apple iPhone 6 and iPhone 6 Plus have been flying off the shelves. In fact, the company announced record-breaking numbers, selling 10 million during the phone’s launch weekend. However, all of this success hasn’t been pretty.If you haven’t heard, the new, larger iPhones have been under some scrutiny because they have a flexibility issue. And by a flexibility issue, I mean that some of the phones, especially after being carried in pockets, have bent. Apple’s stock has been hurt by these reports, which shows the power of negative reviews on your…
  • Socktober

    3 Oct 2014 | 12:17 pm
    A few years ago, a tradition started here at Foster Web Marketing called Socktober. During the month of October, we divide into teams and earn points for wearing their most crazy, colorful, and fun socks. There was no prize; the goal was just to get competitive and have fun with our coworkers!This year, we wanted to up the ante for Socktober and make the event not only fun, but meaningful as well! Socktober 2014 will be an opportunity to watch the Foster Web Marketing team fiercely and creatively compete with our colleagues while making a difference in our local community—and YOU can…
  • It's Typo Tuesday! Your Fortune Awaits...

    30 Sep 2014 | 4:15 pm
    While putting together today’s Typo Tuesday article, I was inundated with many other important requests, which bumped their way to the beginning of the line. And by the end of the day—which seemed to just fly by—the #1 item on my list was left unchecked.Does this sound eerily familiar to you?Somewhere in the chaos, I found some time for takeout Chinese food from my favorite restaurant. I know it’s not a good choice—in fact, I was supposed to be having a protein shake—but the General Tso’s chicken is just too good to pass up sometimes!After I finished,…
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    Exploit Online Demand

  • Search Behavior Signals That Impact SEO & Conversion

    Tom Shivers
    29 Sep 2014 | 7:00 am
    You’ve carefully selected your keywords, incorporated them into your site and content strategically and you have some good links pointing at your site… But Google just isn’t ranking your site near the top. What’s the problem? Search engines and Google in particular are not as dependent on technical signals as they once were. More business […] From Exploit Online Demand, a publication of Capture Commerce.
  • Traffic From Google SERPs Has Changed: Heat Maps Study

    Tom Shivers
    8 Sep 2014 | 7:00 am
    Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search results pages (SERPs) in an effort to identify real opportunities for SEO, PPC and branding especially as it relates to click-through rates. What they found is enlightening and corresponds to what I’m seeing with […] From Exploit Online Demand, a publication of Capture Commerce.
  • 6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page

    Guest Author
    25 Aug 2014 | 7:00 am
    Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn. While working hard towards improving conversion rates of existing websites and landing pages is one thing, it’s a lot better to get things right the first time. Build […] From Exploit Online Demand, a publication of Capture Commerce.
  • How To Build An Audience With YouTube

    Tom Shivers
    18 Aug 2014 | 7:00 am
    An interview with Tim Schmoyer of Video Creators If you are trying to build an audience on YouTube, you’ve likely seen Tim Schmoyer’s video creators channel. Tim built his YouTube channel subscribers from 0 to 10,000 in about 12 months and it keeps growing! Tim has created a video course to teach people the “behind […] From Exploit Online Demand, a publication of Capture Commerce.
  • How User Generated Content Can Lead To Sizzling SEO

    Guest Author
    11 Aug 2014 | 7:00 am
    What do YOU, Gandhi, the Queen of England, and Joseph Stalin ALL have in common? Believe it or not, all of these figures were named Time Magazine’s Person of the Year at some time or another. In 2006, the publication named YOU as its annual choice, to reflect the rise of individual content creator on […] From Exploit Online Demand, a publication of Capture Commerce.
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    SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

  • Unmasking The Hidden Digital Marketing Strategies of 9 Successful Startups

    Razvan Gavrilas
    13 Oct 2014 | 2:38 am
    Even since we are in kindergartner until we take our grandchildren to visit the Natural Science Museum, we try to learn something. Luckily, learning is in our human nature. We try to learn something about everything and everything about something. And I think that this is great. Yet, what is even greater and maybe more meaningful is what we do with the things we’ve learned; how we make use of that information and how we change our course of action according to the data that we gathered. Digital marketing is a very “fashionable” domain, we might say, where you can find “tips and…
  • How Will Google “Read” & Rank Your Images in the Near Future

    Razvan Gavrilas
    2 Oct 2014 | 1:49 am
    Image Reading and Object Recognition in Images is an important task and challenge in image processing and computer vision. A simple search for “automatic object recognition” on Google scholar will provide you with a long list of articles mixing all sort of sophisticated equations and algorithms, dating from early ’90s until present. This means that the subject has been highly intriguing for the researchers in the field from the very beginning of search but is still a work that seems to be in progress. Not long ago we engaged you in the Google Image Search world, with an…
  • Searchmetrics SEO Visibility Gets Fully Integrated in cognitiveSEO

    Razvan Gavrilas
    30 Sep 2014 | 5:38 am
    Some say we are workaholics, some say we are perfectionists. What we say is that we do our best to provide our customers with the best experience they can get from using a SEO platform. The fall comes along with a partnership we are proud to introduce to you today. The cognitiveSEO + Searchmetrics integration provides unparalleled insight for any SEO Professional. In the following lines we are going to present you the importance of this integration and the benefits that you will get from it. What Is the SEO Visibility and Why It Is Important First of all, you need to know that cognitiveSEO…
  • Better Rankings by Exploiting Untapped Image Compression Techniques

    Razvan Gavrilas
    25 Sep 2014 | 2:19 am
    Whenever we talk about SEO and the idea of optimization, some of the first things that come to our mind are content, backlinks or keywords. This is not wrong, but it isn’t exhausting the possibilities of SEO either. Especially since there are plenty of factors that weigh in a page rank that are not purely backlink or content-driven. So it should not have come as too much of a surprise when in 2010 Google announced that page load speed was to become such a factor. Of course, one factor out of more than 200 , but one that is still worth considering. WebPage Load Speed as a Ranking Factor…
  • The New SEO Dashboard and How to Best Monitor Your Site & Competitors

    Razvan Gavrilas
    4 Aug 2014 | 6:31 am
    Fortunately, we are all different. This means that different users require different necessities, and therefore, different dashboards and displays. After being closely in touch with our clients, we realized that “one-size-fits-all” dashboards are quite difficult to read and use. As nothing brings us as much joy as a happy customer with healthy search engine rankings, we started working on a new dashboard, based on the idea that it should be fully customizable to fit our clients needs. After long working hours and many cups of coffee, we proudly present you the new SEO Dashboard…
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  • 12 Things You Should Do After Publishing a Blog for Your Business

    Danielle Walker
    14 Oct 2014 | 8:20 pm
    After reading up on the power of content marketing, you successfully finished writing the most awesome blog post for your company blog.  Now that your blog post has been published for the world to see, you may think you can just sit back and watch as your blog generates traffic overnight.  “How could it not?” you say. Considering the fact that you wrote some pretty groundbreaking content, right? As amazing as that sounds, it couldn’t be further from reality. Publishing your content is only the beginning of your blog’s life cycle. Even the greatest content can’t market itself on…
  • Small Business 101: Tips on Video Marketing with Facebook

    Julia Thorncroft
    22 Sep 2014 | 1:28 pm
    Running a business goes beyond the simple brick-and-mortar style. These days, it is important for businesses to connect with customers or clients on multiple channels – and to connect strategically. Ever since Facebook began tweaking their video format and providing “YouTube-like features,” their video viewership increased significantly (even beating YouTube). Facebook revealed that users watch an average of more than 1 billion videos per day on Facebook. Why? Because users “like” and “share” these videos and they pop up in their friends’ news feeds. Clearly, video marketing…
  • Thinking Beyond Facebook for Your Business

    Nicole Knox
    15 Sep 2014 | 2:00 am
    Image courtesy of FrameAngel / Have you noticed your Facebook post reach plummeting on your business page? You can thank Facebook’s latest algorithm update for that. The social media giant is continuing to push businesses toward paid advertising and has been finding new ways to reduce page reach in order to push for it. As a business what are your options? While you can try to play the game, exploring options outside of Facebook is likely your best bet. Here are 8 Facebook alternatives you should consider for your business. However, keep the audience of each platform…
  • As a Realtor, How Can I Achieve Quality SEO Without Breaking the Bank?

    Nicole Knox
    7 Jul 2014 | 12:00 am
    Now more than ever, homebuyers are turning to the Internet in their search for a new home. According to the National Association of Realtors, 92% of buyers use the Internet during their home search, whether to find homes or information regarding the home buying process. In spite of this, real estate agents still remain an integral part of the home buying process, 88% of buyers purchased through a real estate agent or broker. For real estate agents, this means an increasing need to achieve quality real estate SEO. This ensures that when homebuyers and sellers search for a real estate agent,…
  • How Pinterest Can Help Grow Your Business

    abriah polk
    23 Jun 2014 | 1:01 am
    When Pinterest went live in 2010, online users were excited about a new social media site that was all about discovery. They could simply type in a category in the search bar to access thousands of images and ideas that you wouldn’t necessarily find in a magazine. While online enthusiasts found a new platform to discover, marketers and business owners were excited for an entirely different reason. Pinterest opened up a new door for businesses to reach potential customers and their target audience. Since this is an image-based platform, the largest opportunities were quickly found in…
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    Radical Mustache

  • The 2014 Local Search Ranking Factors Are Out…

    Mikel Zaremba
    14 Oct 2014 | 12:22 pm
    …and yours truly was asked to give my 1 cent on what I see moving the needle in local rankings. There is a lot to digest in this new report that David Mihm of Moz puts out year after year. And let me say. This kind of work takes a lot of time. A. Lot. […] The post The 2014 Local Search Ranking Factors Are Out… appeared first on Radical Mustache.
  • Online Reviews Are 97% Accurate! Does Your Local Business Have Them?

    Mikel Zaremba
    10 Sep 2014 | 5:39 am
    All is fair in Local SEO and Reviews. I think at this point most local business owners are aware of the benefits of search engines like Google and how important they are as a marketing tool. Especially if your business is ranked in the first spot. What many local business owner’s fail to recognize is […] The post Online Reviews Are 97% Accurate! Does Your Local Business Have Them? appeared first on Radical Mustache.
  • 3 Easy Steps For A Customized Facebook Restaurant Menu (no coding needed)

    Mikel Zaremba
    8 Sep 2014 | 1:25 pm
    Facebook has, somewhat quietly, rolled out the option for restaurants to add their menu to their Facebook page via a PDF. While this may not be an earth shattering update it does relieve the need to install a third party app and then take the time to customize the menu and update any pricing or […] The post 3 Easy Steps For A Customized Facebook Restaurant Menu (no coding needed) appeared first on Radical Mustache.
  • Why Your Restaurant Needs To Be On Instagram

    Mikel Zaremba
    3 Sep 2014 | 5:35 am
    Instagram. It’s a restaurant owner’s playground or at least it should be! Your food is your product, you know this. And you should be marketing your product on extremely visual platforms online… And the main social media platform you should use it Instagram. Why? Well, here is why: Instagram is the fastest growing social media […] The post Why Your Restaurant Needs To Be On Instagram appeared first on Radical Mustache.
  • How To Avoid Duplicate Listings in Local SEO (and a poem)

    Mikel Zaremba
    28 Aug 2014 | 3:37 pm
    Let us start this post with a haiku: messy citations call tracking p.o. boxes abandon all hope [Tweet This Amazing, Thought Inspiring, Poem] Duplicate citations, the bane of my existence. *Side-note: I’ve been waiting so long to use bane in a sentence you have no idea how gratifying that was. Heh. Ok, let’s get down to […] The post How To Avoid Duplicate Listings in Local SEO (and a poem) appeared first on Radical Mustache.
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    Avatar » Blog

  • Newsletter Email Invitation

    Katie O’Neill
    23 Sep 2014 | 7:20 pm
    An email newsletter can be a great way to keep in touch with your customer base, as well as to market new products. When people to sign up to your newsletter, you gain an audience who has shown interest in your expertise. The best way to add to your email list is through contacts you’ve already made, such as customers, business contacts or associates. However, when inviting people to join your mailing list you need to do this with careful consideration to maximise the sign up rate. The key is creating a newsletter email invitation template that is friendly, engaging and clearly…
  • 8 Reasons Why You Need A Mobile Device Friendly Website

    7 Sep 2014 | 3:57 pm
    Mobile devices make up a significant portion of daily Internet usage, and this number only looks set to increase into the future as we integrate smart phones and tablets further into our lives. If you had a high street shop and 10 people out of a 100 had a bad experience, you’d probably do something about it pretty quick – and you shouldn’t think any differently when it comes to ensuring you have a mobile-ready site. Therefore, making sure your site works optimally for mobile users and provides an elegant viewing experience is more critical than ever. If you need further convincing,…
  • Tips For Boosting Local SEO

    Katie O’Neill
    3 Aug 2014 | 8:55 pm
    For businesses with a physical location or storefront, there are two important kinds of SEO – one is targeting general keywords, but the other is all about capturing people looking specifically in your local area for the products and services you’re offering. Sites with local relevance are displayed higher on the search results page, especially on mobile devices where people are likely to be on the go and needing something nearby. Google automatically offers geographically relevant results, so by ranking highly for keywords you’ll go a decent way towards being the first name…
  • Amplify Your Blog Content

    Katie O’Neill
    14 Jul 2014 | 2:01 pm
    Once you’ve come up with an quality, engaging article for your blog and posted it, you may think your work is done. However leaving it at this point is like taking all that time and effort and running it into a brick wall. It immediately stops giving you any return or benefit, and its visibility and popularity peak at wherever it got to after posting. Instead, you should continue to push and promote content in a variety of ways, so that rather than having to continually create more, you can strengthen and amplify the stuff you already have. There are a number of ways you can do this.
  • Writing Content That Stands Out

    Katie O’Neill
    3 Jun 2014 | 7:19 pm
    All marketers and SEO fanatics know the mantra “content is king”, but with this comes a new challenge. Populating your website with strong, keyword-driven words is easy enough, but with so much fresh content being posted every day for not only SEO but marketing purposes, you need to go the extra mile to stand out. A single viral article can net your blog or website a new following, which from there you can continue to expand. The aim is to create content that gets people sharing and linking of their own accord, but this is easier said than done. Write something that creates value…
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  • Understanding negative SEO

    Keyur Lalani
    19 Oct 2014 | 9:17 pm
    The sky is falling! You log into your analytics and see that your overall traffic has dropped by over 50%, almost no one is coming to you from Google, and you can’t figure out why. So what’s going on? Did you do something wrong? Did Google release an update? Or… Is this one of those […] The post Understanding negative SEO appeared first on Rankjane.
  • How to Connect With Your Customers

    Keyur Lalani
    17 Oct 2014 | 2:00 am
    Here at Rank Jane we have helped countless small businesses increases their business, up to a point where many of them are now large businesses. Over the years we have seen some businesses succeed and some fail, what is interesting is many times we will help companies that are in the same niche, only to […] The post How to Connect With Your Customers appeared first on Rankjane.
  • Penguin 3.0 is near! Here’s what you need to know!

    Keyur Lalani
    15 Oct 2014 | 6:35 pm
    Oh the horror, we can all remember the days when the first “zoo” updates started showing up from Google. It seemed like every other “SEO Guru” was proclaiming the end of SEO. Sites were falling down the serps, and most of the gray and blackhat SEO forums were full of people crying out that Google […] The post Penguin 3.0 is near! Here’s what you need to know! appeared first on Rankjane.
  • If You Don’t Measure Performance and Success of SEO Now, You’ll hate Yourself Later

    Keyur Lalani
    14 Oct 2014 | 2:00 am
    Most digital marketing professionals are in their continuous pursuit of improving on their SEO strategies and tactics, so that they drive and attract more visitors to their site, and then convert them into their leads and customers. Once SEO is implemented, then an important element in the SEO campaign is to analyze the performance of […] The post If You Don’t Measure Performance and Success of SEO Now, You’ll hate Yourself Later appeared first on Rankjane.
  • How To Get Targeted Traffic To Your Website- Paid/Unpaid Ways

    Deep Wadhwa
    13 Oct 2014 | 2:00 am
    Getting more and more targeted traffic is not at all an easy task in itself. A lot of efforts are required in marketing, advertising, and promoting, before anything on web gets the value for its quality. The whole game is clearly about the number of people (targeted audience) to whom your voice reaches. But meanwhile, only […] The post How To Get Targeted Traffic To Your Website- Paid/Unpaid Ways appeared first on Rankjane.
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    Digital Direct » Blog

  • Fact or fiction: 7 Truths about AdWords

    Copley Sutton
    17 Oct 2014 | 6:53 am
    By now, you’ve probably done a bit of research about the importance of AdWords and found out how it can benefit you. In this blog, we’d like to enforce your perception on the importance of AdWords; but at the same time, alert you to some of the misconceptions you may have picked up along the way. Facts about AdWordsA properly constructed AdWords campaign can and should replace other advertising methodsFACT: AdWords hasn’t wasted any time proving its effectiveness. Other methods of advertising are quickly becoming obsolete because the way consumers shop is predominantly via online…
  • What’s the difference between SEO and content marketing

    Copley Sutton
    15 Oct 2014 | 8:36 am
    Some will argue that content marketing trumps SEO. Others will disagree and try to convince you that the opposite is true? So what are the differences between these two and which one is actually better? What SEO used to beSearch Engine Optimization used to be defined by a lot of strategies that are now considered black hat tactics. Things like buying links and the overuse of keywords will now result in Google penalizing you instead of boosting your exposure.But the time has come to distinguish the old SEO tactics that no longer work from the new strategies that do work. Because of this,…
  • Beware the SEO hypocrites

    Lazlo le Roux
    13 Oct 2014 | 3:31 am
    SEO is a billion dollar industry which allows any company to select any SEO consultancy to handle their online marketing. So with so many SEO companies to choose from—both locally and abroad—how do you sift out the good from the bad? Where to lookLet’s first look at where you are searching for an online marketing company. Most will search on Google and many may default automatically to a local company so that face to face interaction is easier.However, you may decide to search for a company regardless of where they are. SEO is after all a web-based industry and everything can be…
  • 7 Facts about landing pages that will impress your boss

    Lazlo le Roux
    10 Oct 2014 | 2:00 am
    Want to make a good impression? Your marketing manager will appreciate your initiative if you show what an expert you are in landing page requirements. Here are some absolute MUSTs that he or she has probably overlooked. Take some of these strategies to your marketing manager and earn some brownie points. Wherever possible, offer to do the legwork yourself. First things first: A Home Page is NOT a landing page!The biggest mistake you can point out to your boss is that the company AdWords is probably linked to the website home page. This grievous error will have clients clicking on…
  • Increase your lead generation by 90 percent by simply understanding colour psychology

    Copley Sutton
    8 Oct 2014 | 2:53 am
    Online marketers underestimate the powerful role that colour plays in enticing users. Copywriters, graphic designers, and web developers all need to understand the psychology of colour in order to construct efficient websites and landing pages. The colour of your website backgroundAsk yourself what feeling you are trying to generate for your audience when they visit your website. The background of every page will obviously be the most overpowering element which invokes emotion for your users. SOME ADVICE:Are you trying to give off a balanced feel?WHITE or LIGHT GRAY may be your best…
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    4Walls Blog

  • How 4Walls Taught Londonderry Middle School a Lesson

    Mark Hoban
    2 Oct 2014 | 2:23 pm
    A lesson in Creativity and Technology Update: Check out the Manchester Union Leader’s story on our work with Mrs. Roy’s Creative Computing and Media class. Early last school-year, we decided we wanted to get involved with the community. But we didn’t just want to spend a day picking up trash.  Sure, we might be talented when it comes to picking up trash (Mark even wanted to be a trash collector when he was 2. For a toddler, he was really serious about a good city job with benefits). We wanted to do something that let us use our talents to give something back.
  • what’s it like to be an intern @ 4walls?

    Kyle Phillips
    20 Aug 2014 | 1:09 pm
    Icons and graphics Kyle has been working on for both the 4Walls Media Group website and numerous ads in the Hippo I really didn’t know what to expect when seeking out an internship. I just knew that I would need to have one on my resume before graduation. As a new designer, it’s important I have freedom to try new things and discover my style, all while getting feedback from those around me. With that, I didn’t want to start somewhere extremely corporate as my first career defining opportunity. It’s been almost three months working with this crazy, talented bunch and it continues…
  • rehabbing your website with content strategy and a facelift

    Mark Hoban
    30 Jun 2014 | 7:00 am
    There’s a lot that can happen to your web traffic. But what happens when you’ve tried everything and nothing seems to bring your numbers back? You’ve considered the  Algorithm Changes. You’ve taken care of the handful of dead links you had holding you back. You even re-wrote some content that could have been better, but nothing seems to work.   Sound like a familiar situation?  We’ve all been there. But before I start, let me get this out of the way now: the whole point of this post isn’t to throw out industry terms or regurgitate information you…
  • office thoughts: a moment of solidarity for the chicago cubs

    Mark Hoban
    27 Jun 2014 | 8:00 am
    With the USA advancing to the knock-out round of the World Cup, we got to thinking about some of the biggest underdogs in the sporting world. With that in mind, did you know the last time the Cubs won a world series was in 1908? (As an office full of Red Sox fans, we know how it feels to hold it down at the bottom of the barrel. Really, we do.) So, to provide some perspective…. what  did the world look like the last time our hapless friends in the Windy City won the world series?  Let’s take a look… January, 1908 The first New Year’s Ball dropped in Times Square and…
  • so you want to be a developer?

    Cameron Audet
    19 Jun 2014 | 9:00 am
    Do you find yourself asking where do I begin in web development?. If you are like me and get easily distracted click here for the short version This is the first post in my series of cheat sheets for anyone looking to start developing websites professionally. I look forward to your questions and sharing ideas with you. the basic process. Register domain and get a web host. Write code. Upload pages to server. Point domain name to server and view your website Of course this is assuming you have a designer and you are given a layout of what the page should look like. If not then you need a…
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    Fat Joe

  • R.I.P PageRank

    Joe Davies
    7 Oct 2014 | 8:15 am
    So it seems we have official(ish) word on the future of Google PageRank. See the video below at the 20.30 spot. Google’s very own John Mueller states there ‘probably’ won’t be any more page rank updates in a Google hangout. source: Search Engine Land Exactly what is (or was) PageRank? “PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.” A once worshipped metric in the…
  • How To Create A Killer Infographic Campaign (With Actionable Steps)

    Joe Davies
    26 Jun 2014 | 7:30 am
    At Fat Joe, we love the idea of Infographics. We believe they should be part of any content marketing and SEO campaign. If they look good, have great info, and have the right promotion strategy, a single infographic can do wonders for your brand, traffic and sales. What exactly is an Infographic? Infographics are nothing new. In fact, they date back waaaaaaay before the internet, the 1600’s to be precise. Online Infographics these days are designed to be shared and create a viral buzz. I’m guessing nearly everybody on the planet has seen an infographic in one form or another. An…
  • ‘Content Marketing, You Need Me’… Yours Sincerely, Link Building

    Joe Taylor
    17 Jun 2014 | 6:47 am
    In a world where almost half of website traffic comes from search, developing content and link building strategies with the aim of improving organic visibility (whether solely or part of a bigger marketing campaign) just simply cannot be ignored. Why? Because links are still the biggest ranking factor of today and they are going to be around for a very long time to come. Will search engines ever be able to discount the complete value of links? Probably not. So, bridging the gap between content marketing and link building should be a focus for most marketers who want to improve a…
  • What Facebook, Graffiti & Deadly Patterns Can Teach You About Link Building

    Joe Davies
    6 Feb 2014 | 5:24 am
    Executing link building on scale and in volume is a skill in itself. Whether you are outsourcing your link building or handling it yourself in house, the volume and the types of links you build are probably the most important decisions you’ll make on behalf of your SEO clients. Google and other search engines detect manipulation based on ‘patterns’. For example if you keep building 50 links every month using the same anchor text, targetting the same URL and using the same kind of link building technique then, sooner or later a pattern will be forming and Google’s algorithm filters…
  • Create Click-Sexy Blog Post Titles In 60 Seconds Or Less (With Real Life Examples)

    Joe Davies
    13 Dec 2013 | 6:58 am
    With our blogger outreach and content writing services we are faced with the task of coming up with great blog post ideas for our clients. Coming up with a post idea is great, but it’s nothing without an interesting, irresistible title. It’s what people read before deciding to take a look at the post. What good is writing an amazing blog post, that won’t get read or shared because of it’s boring title? A title is one of, if not, the most important component of a successful blog post. I believe it’s down to our remarkable titles that we have such good…
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    WooRank Blog

  • 9 Unique Ways To Promote Your Blog On Social Media

    Divi Fernando
    19 Oct 2014 | 11:30 pm
    Do you spend precious time writing killer, quality content for your blog? If so, whether it is a business blog or a personal one, that’s just the ticket to benefit from content marketing, and you should be proud of your work. The real question though, is, are you actually marketing your content? Unlike business websites, it does not make much sense to promote your blog through paid ads. So what else is left? SEO and social media marketing.  And since we have already discussed SEO for blogs in a previous post, today we are going to shed a little light on how to promote your blog…
  • Things To Remember When Organizing Mobile Content

    Divi Fernando
    15 Oct 2014 | 11:15 pm
    According to the 2014 mobile usage statistics, the time an average US consumer spends on mobile has increased to two hours 42 minutes per day, as compared to the two hours and 38 minutes it was last year. Knowing this trend very well, we wrote an article on mobile landing page optimization tips. But optimizing the landing page is just the tip of the iceberg. In order to cater to increased mobile browsing, you must focus on organizing and structuring all your mobile content on websites and apps. Today, we will give you useful tips to organize mobile content and also provide many…
  • Using Remarketing In Your Adwords Campaigns

    Anita Brayer
    12 Oct 2014 | 11:30 pm
    Remarketing is a powerful tool that can be used for both the search and display networks. Since we already covered the search network in our last two posts about PPC (A Beginner’s Guide to PPC and Keyword Research for PPC), let’s learn what the display network is. The Google Display Network The Google Display Network is a collection of websites, like Google Finance, Gmail, Blogger, and YouTube, that show specific AdWords ads. While the normal Adwords PPC ads appear on Google results pages, some ads also appear on other sites of the Google network, like the ones mentioned above.
  • The Certified WooRank Experts Directory is Now Live!

    Anita Brayer
    9 Oct 2014 | 7:42 am
    We are happy to announce that a curated list of Digital Marketing Experts is now available on the Certified WooRank Experts Page. We have been receiving an enormous amount of requests from our users to help them with certain issues regarding their online presence. While WooRank provides a tool to track and identify problems it does not come with a built-in solution to actually fix issues. As our own colleague Laura says, “Detecting issues is good, but fixing them is even better and nice!” After giving quite some thought to this, we realized that the best people to help are those…
  • Are You Doing Keyword Research For PPC Correctly?

    Anita Brayer
    8 Oct 2014 | 11:13 pm
    Here is the thing; keyword research for SEO content is not the same as keyword research for PPC. There you have it. Embrace it. In my opinion this is something that needs to be clarified and still I rarely see a decent blog post about it. For this reason, in this our second chapter of a 3 part series on PPC know-how, we’ll start with a section explaining the major differences between keyword research for content versus PPC and follow with other useful information on conducting this research. Get ready to learn how to set up a winning Adwords campaign and how to turn your click costs…
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    SunAura Technologies Blog

  • SEO Factors that affect New Website

    Anurag G
    23 Sep 2014 | 10:02 am
    SEO professionals are often asked to evaluate website for different SEO aspects after complete development of a website. Majority of the companies completely forget SEO factors before creating and publishing a website. SEO optimized website is a good option to achieve organic ranking early. If you are building a new website then I would advise you to consult SEO expert before developing and publishing website. There are many factors that should be considered before developing a website. One of my clients had created a website in HTML and they created single web page for more than 30 products.
  • Adwords Introduces Call Conversion Tracking

    Anurag G
    26 Aug 2014 | 9:12 am
    Google introduced call extension feature earlier to adwords campaign that was dedicatedly used for mobile campaigns. I have seen at least 20% of organic visits come from mobile. If you are running a campaign for mobile devices on adwords then website receives more than 20% of traffic from mobile devices. Mobile campaigns are one of the important factors of Adwords. A research has proved that more than 70% of visits come from mobile adwords campaign is through click-to-call. Do you have tracking system that tracks leads coming from mobile devices? Google has introduced call-tracking software…
  • AdWords Introduces Product Ratings for Product Listing Ads

    Anurag G
    6 Aug 2014 | 9:37 am
    On 29th of July, Google AdWords added a new dimension to the world of advertising on the Internet – Product Listing Ads with product reviews. For those who don’t know Product Listing Ads; these are search ads that offer greater information about the product such as product image, price and the merchant name. Product Listing Ads with product reviews would help advertiser having good number of reviews of their products on their sites. These reviews should be genuine. Advertisers who don’t have reviews will miss the advantage of new feature introduced by Google AdWords. This…
  • Tips for Successful LinkedIn Article Writing

    Anurag G
    31 Jul 2014 | 11:03 am
    LinkedIn is a leading professional social networking site in the world where you will find list of professionals from various industries. LinkedIn has many authentic users than any other social networking sites. Publishing articles on LinkedIn was a hot topic in February. LinkedIn is now officially made article publishing platform publicly available before few months. This facility is used to improve user’s credibility and content. LinkedIn has not given article publishing option to all users. You need to send a request to LinkedIn with authentic profile then their editorial team verifies…
  • How to Use Twitter to Increase Newsletter Sign-Ups?

    Anurag G
    26 Jul 2014 | 6:36 am
    Twitter is one the best social networking sites in the world. Twitter allows you to connect user with just hashtags; you can directly interact with users which is advance marketing technique. Twitter is now becoming popular social media marketing site in India. Newsletter is a popular marketing tool. The fan who reads your newsletter is your most valuable resource. They are the one who make your brand popular.  You can use newsletters for blog, events, news etc but building mass number of audience is a tough task. Twitter newsletter is one marketing tool which you can increase your…
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    Dallas SEO Staff

  • How to Write SEO Optimized Content for Your Web Site

    Dallas SEO Staff
    15 Oct 2014 | 1:44 pm
    After diligently finding all the correct keywords you should be focusing on, it’s time to write content for your site based on those keywords. You know what people are searching for as it related to your business so you can now use that info to tailor your content towards those search phrases. This is one of many ways Google understands what your page and site are about. Optimize Existing Content First Assuming you already have a site and that site has content, it’s faster to optimize pages that have already been created. Go through your pages one at a time and work in the…
  • Outdated SEO Tasks That No Longer Work

    Dallas SEO Staff
    7 Oct 2014 | 10:42 am
    Search Engine Optimization best practices often change and as search engines get smarter,it’s no wonder that many SEO strategies that worked great in the past no longer help your site and can even hurt your rankings. One of the most widely used tactics that now hurts instead of helping is called “keyword stuffing” – It used to help get your pages ranked very high for the selected term and there was even a formula of how many times to use a specific keyword in a page to get it to rank best. In addition it was widely accepted that creating a page for each keyword and…
  • Why is SEO Important?

    Dallas SEO Staff
    25 Sep 2014 | 12:10 pm
    In the US, we search the Internet on average 60 times per month per person (Source). Everyone “Googles” anything from the best SEO company to “cool Halloween Costume Ideas“. If your ocmpany isn’t in the top few results then you might as well give up on your website all together. Enter SEO When someone searches for your service or product you need to be near or at the top of the rankings. Consumers trust the Google will give them what they’re looking for. the only way Google and do that is if you give Google what it’s looking for in your site –…
  • The Basics of SEO

    Dallas SEO Staff
    11 Sep 2014 | 10:09 am
    Since you found our site, I’m sure you know how important search engine optimization (SEO) is as a source of traffic that can be converted to sales. But what is SEO? SEO is sometimes called natural or organic search. SEO requires making changes to your web site that prove its authority and relevance to search engines like Google Yahoo and Bing. The purpose of SEO is to get your site ranked well for search terms related to your business and increase the number of customers that click through search results to land on your site. How Does SEO Help Your Site? SEO is a combination of…
  • Calculate the ROI of Your SEO Campaign

    Dallas SEO Staff
    5 Aug 2014 | 6:09 am
    The post Calculate the ROI of Your SEO Campaign appeared first on Dallas SEO Staff.
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    Linkody's Blog

  • What is Google Panda 4.1 Is And How Does It Affect Your Website?

    George Mathew
    14 Oct 2014 | 3:25 am
    Google Panda has been shaking the SEO world since its first introduction back in 2011. Since then, SEO experts and various sites keeping track of every major and minor changes from Google have confirmed 26 updates and refreshes. The Google Panda 4.1 is the 27th update to be released by Google. According to some experts, newer versions of Penguin are also expected to be rolled out very soon. A brief history of Google Panda updates On February 2011 Google Panda was incorporated into Google’s ranking algorithms affecting up to 12% of SERPs. It was also called farmer update since it seemed to…
  • A guide to Blogger Outreach

    George Mathew
    30 Sep 2014 | 2:26 am
    Going it alone may not be the best thing to do when running an online business. Your prospects are all around you and even when a relationship doesn’t directly translate into money, it doesn’t mean that it’s not helpful and or rewarding in many other ways. According to Pat Flynn “When I think back to all of the most noteworthy moments of my online business career – from my first digital product sale back in 2008, to my first feature article on a top-blogger’s website in 2009, my first speaking gig in 2011, to the launch of my best-selling book on Amazon – beyond the hard work…
  • How to Build an Audience on YouTube.

    George Mathew
    22 Sep 2014 | 8:00 am
    In October 2009 YouTube was serving one billion video views per day. Seven months later it crossed the threshold of two billion view day in May. YouTube reaches more adults in the U.S (a high income market) than cable television. Before diving into the article I would like to share a story with you. It would inspire you and make you feel that building an audience on YouTube is well worth it. Evans is an 8 year old who runs his own channel EvanTubeHD. And what does an 8 year old post on his channel? Does he sing? Play an instrument? Play with cats? No. He actually posts toy reviews. Talk…
  • How did these 11 internet marketers get started?

    George Mathew
    10 Sep 2014 | 3:00 am
    This post might come across as something entirely different to what you have been used to seeing here at Linkody. I had this strange idea— People who are failing, fail at something because they don’t know what is the right thing to do. In their despair they give up all-together. But that isn’t the right thing to do. Indeed, after reading all the stories below you will find that perseverance is the key to success. Only when you have failed a lot many times will you be able to find the right mix. These guys found it. Alex Fortin Alex Fortin runs TeespringExpert where he teaches others how…
  • Linkody introduces Disavow Tool to get rid of penalties fast

    George Mathew
    29 Aug 2014 | 4:16 am
    Google has been battering webmasters with a never stopping barrage of algorithm updates and tweaks. Not to mention the periodic refresh to Panda, Penguin and all the manual penalties in action. (Also see Google’s Pigeon update: What does it mean for the SEO world?) Added to that are emails like this (See Hello, this is an extortion email) Here is the answer John Mueller (Webmaster Trends Analyst at Google) gave to this question. Can someone affect your site by building unnatural links to it? June 7, 2013 John Mueller: “With negative SEO, most people mean that a competitor is creating…
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    VTNS Solutions Blog

  • 3 Important Phase of a Link Building Strategy

    Adegboye Adeniyi
    15 Oct 2014 | 12:36 am
      Either you believe in the myth of the Google ranking factor or you think there is a complete list out there somewhere, one fact remains. Links are the life blood of any off page SEO campaign. On-page Factors are cool. It tells the search engine what your webpage is all about but off page factors especially backlinks are a no brainer. If you want your website to climb higher on the SERP, you need to get more links. If you want brand visibility and referral traffics, you need to acquire more links. Backlinks are the spine of the Google algorithm and therefore you need to understand how…
  • Expert SEO Interview with Venchito Tampon

    Adegboye Adeniyi
    8 Oct 2014 | 4:08 am
          If you continue to read this piece, I make you one promise; it is going to be the one of the best post you are going to read this week. Okay, maybe not better than Eric Ward interview with Rick Boerebach of ZEEF but equally as good. This is because we were able to catch up with Venchito of Digital Philippines to feature on our expert interview section.It was a great opportunity for us to have an insight into what his days are like, what he thinks of Google, what is favourite link building technique is and how he spends his free time when he is not busy getting those…
  • The Complete Guide to your Social Media Success

    Adegboye Adeniyi
    6 Oct 2014 | 5:28 am
    Creating a social media presence for your brand can be a challenging task. Not only do we have numerous social media platforms but the sheer number of users on each can be intimidating for any business new to the game. Take a look at the following statistics: 1. Nigeria has a Facebook population of over 12 million active users. 2. Every minute of the day, people share over 2m post on Facebook. 3. Over 200 million monthly active users on Instagram alone. 4. Twitter users tweet over 277,000 times per day. 5. Pinterest users pin 3,472 images per day. In the face of such huge activity, the…
  • Facebook Statistics and Tips to Grow your Facebook Page

    Adegboye Adeniyi
    22 Sep 2014 | 4:56 am
    One thing is certain. You need lots of fans to make your facebook business page popular. But the main challenge is usually not how to set it up correctly but how to grow your fans. This infographic examines not only how popular Facebook is in Nigeria but also shares tips on how you can promote your services and product using this social media platform. Key- Takeway Out of the 12m Nigeria Facebook population, a total of 54% are men. The largest age group is between 18-54yrs. A larger percentage of the total population states Abuja as their location Images and videos seems to do well on…
  • Google Webmaster Tool Tutorial- What You Need to Know

    Adegboye Adeniyi
    12 Sep 2014 | 6:13 am
      There are lots of SEO tools that you can use to increase your website ranking or simple use to get information about your website. Some of these tools are paid and they have unique and advanced features that you need to better understand what is happening behind the scene when it comes to your website. Yet none of these tools can actually tell you what Google “thinks” of your website. Late last year, a leading print media (name withheld) suddenly discovered that a search for even their brand name was not returning desired results. All hell was let loose. Was it a penalty and if it…
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    Weblinx News

  • Google’s Biggest Competitor Isn’t Who You Think It Is

    Marcus Slinger
    15 Oct 2014 | 6:53 am
    If you were to guess who Google’s biggest competitor was, you’d say Amazon right? No? Us neither, this was something that was quite surprising when heard, however, when thought about it actually makes quite a lot of sense. Many people would say Microsoft however due to Bing, maybe Apple because of iOS, or possibly even Yahoo due to it’s display ads, but no, Amazon are the main rival. Eric Schmidt explained this in the statement which can be seen below: “But, really, our biggest search competitor is Amazon. People don’t think of Amazon as search, but if you are…
  • Disavow Your Bad Links Early Then Move On

    Marcus Slinger
    15 Oct 2014 | 2:10 am
    It’s now been two years since Google first launched their link disavow tool and the questions about the tool have not stopped since. Someone asked Google’s John Mueller on his Twitter: “If you disavow before links appear in WMT (by using ahrefs), will they still count against you?“ The Truth is, Google could very well still show the links that you have disavowed within your link report in Google Webmaster Tools. So, whether you have disavowed the links or not, they will probably still show in your report. Hoever, there is a happy side to this, if the links are…
  • No Manual Review For Your Link Disavow

    Marcus Slinger
    9 Oct 2014 | 4:05 am
    The disavow tool is something which many SEO’s and webmasters out there have come to love over the past few months, however, don’t think that any humans are going to ever look at your disavow file as this simply isn’t the case. John Mueller, a Google employee, gave the SEO world this answer when he was asked about it recently on twitter, stating that disavow files are reviewed automatically and that no humans are ever used in the process. Although, yes, it is true that the staff at Google do review each and every reconsideration request that is sent to them but not the…
  • The Incoming March of Penguin 3.0 and How You Can Avoid It!

    Marcus Slinger
    8 Oct 2014 | 8:00 am
    Get Yourself Ready Today! So, It’s been officially over a year since the last release of a Google Penguin related algorithm, an update that many people hated when it was released, due to the destruction of many websites rankings in the Google search engine. This algorithm was specifically made to catch out those websites who were using spammy links in order to achieve page 1 rankings for their website. This a very old SEO technique which has been practiced by SEO companies all over the world in order to help market businesses. Very recently Google actually stated that they were…
  • “Panda”monium as Google Panda 4.1 Still Rolling Out

    Marcus Slinger
    8 Oct 2014 | 5:34 am
    Over the last two weekends there has been a tremendous amount of talk within the SEO community about the release of Panda 4.1 and the impact it has made! Whether you’re on a discussion forum, using social media or any other channel, if you’re involved in the SEO community you could not have missed it! As first there were a lot of rumors flying around that Google was pushing out a new algorithm, a lot of people originally thought it was the release of the eagerly anticipated Penguin refresh, an algorithm refresh that a lot of people are expecting in the very near future. For all…
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    Avanti Vision Digital Marketing Blog

  • 5 Common Mistakes Many Philadelphia Web Design Companies Make

    22 Sep 2014 | 7:27 am
    As with all major decisions for your business, taking the time to do your due diligence before you hire a service to help you bring your marketing plans and business goals to fruition will be time well-spent.  Choosing the right web design company is no exception; in fact, since your company’s presence on the Internet has the power to launch your business to wonderful new heights, the web design company you hire to create this essential marketing tool needs to be experienced, creative, innovative, and quality-focused. Unfortunately, however, even many of the…
  • 7 Lies Philadelphia SEO Companies Like to Tell

    3 Sep 2014 | 8:29 am
    Whether you are a business owner or the marketing director for your employer, you know that your company’s website is important for lots of reasons: to have an online presence, to provide information and demonstrate your expertise in your particular industry, and to secure new and repeat business.  While these reasons for creating and maintaining an engaging, informative, and effective website are all indisputable, how you choose to present content and information on your website is debatable. However, some Philadelphia SEO Companies won’t agree; they’ll swear…
  • The Top 5 Questions Asked About Inbound Marketing

    12 Aug 2014 | 7:00 pm
    This post addresses the top 5 questions asked about inbound marketing.  
  • Google's Summer Updates Shake Up Local Search, and Rich Snippets

    8 Aug 2014 | 9:00 am
    As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google. In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location. 
  • Video SEO & Why You Should Consider It?

    4 Aug 2014 | 7:47 am
    You’ve probably heard the term SEO or Search Engine Optimization thrown around quite a bit these days. It’s the constantly changing process of getting your website found by search engines such as Google, Bing, Yahoo and others.
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  • How To Get More YouTube Video Views

    Alex Noudelman
    17 Oct 2014 | 10:01 am
    YouTube videos are some of the most popular sources of web traffic online. Over the years, Youtube has helped boost the careers of many content producers and still plays a big part in start-up businesses gaining internet marketing exposure. Whether you want to create videos for entertainment, education, or promotional purposes, there are steps that you’ll need to take in order to gain the most out of your YouTube videos: Add relevant tags.What key phrases are people searching for that could lead them to your video? A good tool for that is Google Trends. As you type in keywords, YouTube…
  • Optimizing the Speed of WordPress Sites

    Alex Noudelman
    14 Oct 2014 | 1:30 pm
    Right now there are over 10 million websites running on WordPress. This translates to just over 20% of websites currently live on the internet.   Why is the web-builder so popular? Many webmasters opt to build their site on WordPress because it’s easy to setup and has an easy-to-use CMS. But just like everything in life, the site-builder does not come without flaws. Many of the plugins that are designed to improve the functionality, actuality have a negative affect on the site performance.   In this article, we will be offering some useful web design tips on how to speed up your…
  • How Boring Is Your Blog?

    Alex Noudelman
    7 Oct 2014 | 11:00 am
    How interesting is your company blog? Often times, we find that company blogs are bland and boring. No offence to any of our readers, but this is one of the biggest reasons companies fail to launch effective content marketing initiatives. Even if you have expert guest speakers and guest contributors with impressive infographics and stock images, some of the blogs companies’ upkeep fall flat. Addressing the Problem There are many mistakes that amateur bloggers make and just because the blog is professional looking does not mean that, you as the website owner are immune to them. Often,…
  • Microsoft Unveils Windows 10

    Alex Noudelman
    3 Oct 2014 | 9:52 am
    Microsoft is skipping the number 9 and going for 10 instead. The follow-on to the Windows 8 system will go by the name Windows 10. The operating system promises to be more intuitive for the millions of users who are still using Windows 7 and other older OSes. It will also try to address the ills that have dogged Windows 8. So why Windows 10 and not 9? Microsoft is eager to break with the past. Microsoft considered the name Windows One to match their other products like OneNote and OneDrive. Unfortunately, the name was already taken by the founder, Bill Gates. Various tech critics also believe…
  • Volkswagen – Eyes on the Road Ad

    Alex Noudelman
    1 Oct 2014 | 2:46 pm
    It’s a well-known fact that texting while driving has become a huge problem in the last decade. Ogilvy Beijing recently demonstrated exactly what could happen if you take your eyes off the road to glance down at your mobile device. Moviegoers in Hong Kong were shown a VW commercial as part of the pre-show trailer reel, depicting a car driving on a quiet road. Using a local broadcasting system, the agency sent out a mass text to all moviegoers in the the theatre during the commercial, causing those with mobiles to look down at their phones. While they glanced down, the on-screen car then…
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    Red Giant Digital | Creative Marketing Agency

  • 6 Things You Should NOT Do With Your Content Marketing

    Kyle Matthew Hilton
    15 Oct 2014 | 4:20 am
    Tweet Share on Tumblr Content marketing can be an extremely effective, although time-consuming, method of attracting potential customers to your brand’s site. It can be a very experimental and trial-and-improve way of working towards improving your companies reach and reputation but there are definitely some things you should not do when creating content to share on the web. No Goals Every marketing tactic you have should have a clearly defined goal behind it. Otherwise, how can you if it’s working? And ‘increase sales’ doesn’t count. Of course, almost…
  • 4 Strategies for Your Coffee Brand’s Social Media Marketing You Probably Haven’t Tried

    Kyle Matthew Hilton
    29 Sep 2014 | 8:07 am
    Tweet Share on Tumblr Coffee is a part of our social experiences – both offline and online. We meet up for coffee. We take photos of our misspelled names on coffee cups.We join the annual Twitter hype for #PSL (pumpkin spiced lattes) every Halloween.This gives coffee brands a huge opportunity to place themselves at the centre of those experiences by harnessing the power of social media platforms to draw customers into their stores and to drink their coffee. It’s not easy trying stand out on social media, especially in a market as huge as coffee, but we’ve got some ideas…
  • Apple Rivals Take Advantage of #BendGate on Twitter

    Kyle Matthew Hilton
    25 Sep 2014 | 10:29 am
    Tweet Share on Tumblr It’s been an interesting few weeks for Apple. A couple of weeks ago, the world’s most valuable brand launched their first entry into the wearable tech market as well as the latest editions of their industry leading smartphone – the iPhone 6 and the iPhone 6 Plus. It’s also been a trying couple of weeks for Apple. They had a high-profile hiccup at their keynote, with a disaster of a livestream, in addition to being targeted by rivals such as Samsung and PayPal through online marketing. But BendGate has topped all that… BendGate has exploded…
  • Marketing Company Exploits Celebrity Nude Photos To Go Viral

    Kyle Matthew Hilton
    24 Sep 2014 | 6:08 am
    Tweet Share on Tumblr The biggest social news story of the last month, probably of 2014, has been the leaking of private nude images of female celebrities that were stolen by hackers. Some of the world’s biggest film, music and modelling stars have been victims and bulletin board site 4chan, which enables users to post anonymously, has been at the epicentre of the controversy. That leads us to this week when a website was shared by a 4chan user that featured a picture of young actress Emma Watson, the 4chan logo and a countdown… Links to were unavoidable on…
  • Early Instagram Ads Show Promise

    Kyle Matthew Hilton
    22 Sep 2014 | 3:15 am
    Tweet Share on Tumblr Instagram recently announced some rather positive statistics about their recent advertising collaborations, nanely with the Tex-Mex fast-food chain Taco Bell as well as the yoghurt brand Chobani. Although the numbers were unveiled as a push to secure further investment, they do show that the Instagram marketing model looks to be taking some solid steps. Under the ownership of Facebook, Instagram is walking a very controlled and steady path towards introducing adverts across its photo-sharing platform in an effort to turn a profit but in a manor that doesn’t…
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  • How To Get More YouTube Video Views

    Alex Noudelman
    17 Oct 2014 | 10:01 am
    YouTube videos are some of the most popular sources of web traffic online. Over the years, Youtube has helped boost the careers of many content producers and still plays a big part in start-up businesses gaining internet marketing exposure. Whether you want to create videos for entertainment, education, or promotional purposes, there are steps that you’ll need to take in order to gain the most out of your YouTube videos: Add relevant tags.What key phrases are people searching for that could lead them to your video? A good tool for that is Google Trends. As you type in keywords, YouTube…
  • Optimizing the Speed of WordPress Sites

    Alex Noudelman
    14 Oct 2014 | 1:30 pm
    Right now there are over 10 million websites running on WordPress. This translates to just over 20% of websites currently live on the internet.   Why is the web-builder so popular? Many webmasters opt to build their site on WordPress because it’s easy to setup and has an easy-to-use CMS. But just like everything in life, the site-builder does not come without flaws. Many of the plugins that are designed to improve the functionality, actuality have a negative affect on the site performance.   In this article, we will be offering some useful web design tips on how to speed up your…
  • How Boring Is Your Blog?

    Alex Noudelman
    7 Oct 2014 | 11:00 am
    How interesting is your company blog? Often times, we find that company blogs are bland and boring. No offence to any of our readers, but this is one of the biggest reasons companies fail to launch effective content marketing initiatives. Even if you have expert guest speakers and guest contributors with impressive infographics and stock images, some of the blogs companies’ upkeep fall flat. Addressing the Problem There are many mistakes that amateur bloggers make and just because the blog is professional looking does not mean that, you as the website owner are immune to them. Often,…
  • Microsoft Unveils Windows 10

    Alex Noudelman
    3 Oct 2014 | 9:52 am
    Microsoft is skipping the number 9 and going for 10 instead. The follow-on to the Windows 8 system will go by the name Windows 10. The operating system promises to be more intuitive for the millions of users who are still using Windows 7 and other older OSes. It will also try to address the ills that have dogged Windows 8. So why Windows 10 and not 9? Microsoft is eager to break with the past. Microsoft considered the name Windows One to match their other products like OneNote and OneDrive. Unfortunately, the name was already taken by the founder, Bill Gates. Various tech critics also believe…
  • Volkswagen – Eyes on the Road Ad

    Alex Noudelman
    1 Oct 2014 | 2:46 pm
    It’s a well-known fact that texting while driving has become a huge problem in the last decade. Ogilvy Beijing recently demonstrated exactly what could happen if you take your eyes off the road to glance down at your mobile device. Moviegoers in Hong Kong were shown a VW commercial as part of the pre-show trailer reel, depicting a car driving on a quiet road. Using a local broadcasting system, the agency sent out a mass text to all moviegoers in the the theatre during the commercial, causing those with mobiles to look down at their phones. While they glanced down, the on-screen car then…
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    Big Red SEO - Omaha SEO and Web Design » Blogs and Articles

  • Omaha Internet Marketing’s Secret Ingredient: You!

    Kim at Big Red SEO (The Omaha SEO Company)
    15 Oct 2014 | 8:47 am
    With marketing ever-evolving at a rapid pace, every business owner or sales professional is seeking that one “magic” ingredient to maximize their ROI. In most cases, they’ll put in the hours, they’ll tackle their mile-long task lists and take a “no” as a “not right now, but maybe later.” But they will have no clue […] The post Omaha Internet Marketing’s Secret Ingredient: You! appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Why It’s Important to Think Ahead with Omaha SEO

    Kim at Big Red SEO (The Omaha SEO Company)
    13 Oct 2014 | 7:33 am
    Here at Big Red SEO, we provide Omaha SEO services to many clients with seasonal businesses, like roofers, landscapers, and home builders, businesses that have different marketing needs in different seasons. For instance, a window cleaning company might switch its focus to gutter cleaning in the fall, and in this case would need digital content, […] The post Why It’s Important to Think Ahead with Omaha SEO appeared first on Big Red SEO - Omaha SEO and Web Design.
  • SEO Omaha 101: Is Your Site Indexed Correctly?

    Conor Treacy
    10 Oct 2014 | 9:20 am
    There are many reasons why your business website might not be ranking in Google’s search results, from thin content to low-quality backlinks or other black hat SEO techniques, but one of the most common problems with websites not ranking in Google is that they’re not correctly indexed. What this means is that there’s something about […] The post SEO Omaha 101: Is Your Site Indexed Correctly? appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Omaha SEO: Our Industry’s Most Used Terms Decoded

    Kim at Big Red SEO (The Omaha SEO Company)
    8 Oct 2014 | 9:35 am
    If you’re new to the world of search engine marketing (SEM), you may be confused by the terms we’re constantly slinging around. Don’t worry though–everyone has to start somewhere and our team of search engine optimization professionals at Big Red SEO are here to help guide you through the learning curve! After you read and […] The post Omaha SEO: Our Industry’s Most Used Terms Decoded appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Your Company Can Defend Against Negative Omaha SEO

    Conor Treacy
    6 Oct 2014 | 8:55 am
    Imagine this—your company’s website has been getting lots of quality traffic and conversions lately because of your number 1 position on the Google search engine results pages (SERPs). The phones are ringing, you’re making money, and you’re thinking that maybe, just maybe, you’ll be able to swing sending your oldest kid to college next year. […] The post Your Company Can Defend Against Negative Omaha SEO appeared first on Big Red SEO - Omaha SEO and Web Design.
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    Website Design Company & Website Development Company

  • Opportunities in Social Networking

    23 Sep 2014 | 4:55 am
    Opportunitiesin Social NetworkingSocial media marketing is a good source of opportunity for any business. It offers the publicity needed for any service or product, and at a minimal advertising cost. As advertisers, it isn't any longer necessary to interrupt anyone with your message; instead, we can get in touch with your clients by means of social networking and provide them positive info and advantages. Nowadays, web marketing is…
  • Be a success At Your Work-from-home Business With These Helpful tips

    23 Sep 2014 | 12:31 am
    Be a success At Your Work-from-home BusinessWith TheseHelpful tipsMany people are finding out that they have the ability to build a home based business that will get them on the road to financial success. While they may have the idea, they do not know how to begin. You have to educate yourself about a variety of different things to launch and maintain a successful home business. This article is where your education starts.Have business cards printed. You can find business card offers online for free or very cheap. You should always include your vital contact information, like your name, the…
  • Connection between Content Management and Search Engine Optimization

    6 Sep 2014 | 6:23 am
    Connection between Content Management and Search Engine Optimization Content ManagementMany of webmasters and search engine optimization specialist forget one main point while doing SEO and that is Content Management. According to the search engine guidelines and especially for Google your webpage’s content must contain your targeted keywords on to search engines.  Keyword DensityFurthermore, for Effective Search Engine Optimization, your targeted keywords’ density must be between 2%-4% according to the search engine standards. There are so many tools to find out keyword density…
  • Importance of Backlinks (External Links) on Website

    3 Sep 2014 | 9:26 am
    Importance of Backlinks (External Links)Dear Webmasters,You must be aware that off page search engine optimization is also one of the key part in Search Engine Optimization task. Backlinks are main part of off page seo, it is also known as External links to the website and from last few years It has been known as Passing Juice to the website.More relevant backlinks, more chance to appear on search engines. Your Website must have to have High PR Backlinks on each URL. High PR URLs can be found on Google Search Engines.For Example:Social Media: Facebook, Twitter, Pinterest, LinkedIn,…
  • Important tips for making Blog

    2 Sep 2014 | 11:01 pm
      Hello Readers!!We (Red Symbol Technologies) are happy to give you some of Important tips for making Blogs as mentioned below. Your Blog Must have Fresh Contents and Unique TopicsYour Blog should have multiple Outbound Links to Generate Traffic.Blog-posts must have something meaningful and understandable for the reader.Blogs should have sharing option along with Popular Social Media Websites.e.g.Facebook, WordPress, Twitter, Linkedin, Google+, Path, Tumblr and Email Option as well Digital BrandingThanksKunal Sharma. you can anytime contact us via Skype Id:red.symbol40 ;or Email Us:…
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    Website Design and Development

  • Web development: Freelance vs. Professional
    26 Sep 2014 | 5:23 am
    Web development: Freelance vs. professional Website design is a vital element for modern-day businesses. Website design and web development often make the difference between online businesses that thrive and flourish, and those that don’t make a sufficient impact and never perform to their full potential. As the website rapidly becomes the face of the modern-day business, and the online store begins overtaking standard retail in popularity, the significance of possessing a high-quality, professional website is greater than ever. There are two basic ways for a small business to approach…
  • Choosing a sound, supportive web design company
    26 Sep 2014 | 5:06 am
    Choosing a sound, supportive web design company As a custom website and development customer, a company entrusts much to the agency they opt to make use of when establishing or strengthening their online reputation. As specialists in their sector, businesspeople do not have enough time to become familiar with the inner workings associated with a complex, technical field such as website development. For that reason, several design and development agencies out there take advantage of their customers, confusing them with jargon and convincing them to pay for further services which may not always…
  • Defining the Meaning of Internet Marketing
    26 Sep 2014 | 4:53 am
    Defining the Meaning of Internet Marketing There’s no PhD you can strive for to be in the Internet marketing industry. The only way to learn is on the job. You basically leapfrog your way down an information trail, learning as you go. One tip leads to another and so it goes on. What you need to understand first is what it means to be an Internet marketer as some people get confused by the term. Let’s start with what Internet marketing is not. It’s not a job for con artists and you definitely should not participate in spamming. It doesn’t just mean selling on eBay or having your…
  • Pay per click vs. search engine optimisation: Which is the better way to market?
    23 Sep 2014 | 11:35 pm
    Pay per click vs. search engine optimisation: Which is the better way to market? PPC and Search engine marketing are the two avenues when it comes to online search marketing. They are unique models around which companies keep growing. Whether pay per click or search engine optimisation is the more suitable selection for the most part depends upon the particular kind of marketing campaign you need to launch. PPC India – paid links and results A PPC marketing campaign, like SEO, delivers both advantages and drawbacks. If you wish to produce an effect and commence creating interest…
  • How to Use the Net to Organize Your Life
    23 Sep 2014 | 6:41 am
    How to Use the Net to Organize Your Life Modern lives are becoming ever more challenging. People have a lot more responsibilities and job commitments. A lot of people find it challenging to leave the office or not take work home. Unfortunately this means most people have much less free time. Using the Internet can be an excellent technique to help save time. Here are a number of tips that may save one or two minutes a week. A great technique to organize online time is to use online book marking services. It is possible to bookmark your most used websites to an Internet account. A considerable…
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    Softz Solutions Blog

  • How to Fuse Growth Hacking in Content Marketing

    Upasona Banerjee
    17 Oct 2014 | 5:46 am
    Being in the ever busy world of content marketing, you must always be thinking about how to drive more traffic to your blog and how to engage more readers into active conversion. But are you always ending up clueless? Still can’t figure out how you can drive more people to your blog? The current world of brand marketing does not solely depend on content and its quality. Rather, brand business is more concerned about growth and result. When you are assigned for the job of a brand’s content marketing, your goal should be to drive more traffic. But what is the way to make it work? Growth…
  • Few Things about SEO That All Entrepreneurs Must Be Aware Of

    Sayantani Das
    13 Oct 2014 | 3:10 am
    As an entrepreneur you do not have to understand all the nitty-gritties about SEO for reaping maximum benefits out of it. After all, you have to lead the company and not just have to spend time to know all about Meta tags, Google Analytics and so on. All you have to do is to know few basic concepts. Here are a few important things that you should be aware of and that will help you to run your company to bring in maximum ROI. SEO is not rocket science! There is no quick fix in the sphere of marketing. And SEO is also not an exception. It takes few months of hard work to achieve higher rankings…
  • Using Hashtag as an Effective Marketing Tool

    Madhurima Gupta
    10 Oct 2014 | 5:39 am
    Now, you can see hashtags almost everywhere, from real life to different websites. It has become more than an essential tool. Why the marketers are so keen to use hashtags online and off-line? Hashtag is an effective marketing method to get your words out and reach several channels. This humble little symbol (#) can connect conversations on Facebook, Twitter, Google+, Pinterest, and Instagram. Other than the social media network, the single hashtag can be used on sites across the web. Not only it has impact on your online marketing approaches, it can be used off-line as well. In a nutshell,…
  • Create Interactive Content to Attract Your Targeted Audience

    Sayantani Das
    22 Sep 2014 | 3:31 am
    It’s high time for marketing personnel to learn that when they are not interacting with the audience, they may be ignored. Definitely, as a marketer, you do not want to get ignored. Here are a few ways to leverage the best interactive techniques to wow your potential customers. Quizzes In 2013, New York Times and Buzzfeed had one thing in common. The most popular content on both these platforms were not the well-researched content written by eminent journalists. Instead, the quiz contents caught the attention of maximum visitors. In fact, quizzes involve little investment and are effective…
  • Product Packaging to Promote Your Social Media Initiatives Off-Line

    Madhurima Gupta
    19 Sep 2014 | 4:51 am
    By now, almost every business has its Facebook, Twitter, or presence in other social media platforms. It presents you the opportunity to present your brand or products to the countless social media users. Social ad is also a good thing to spread your business message to vast majority of audience and that too in a relatively cheaper way. However, there exists a gap between the social campaigns and the consumers’ physical experience. If you have never thought of bringing your social media presence to the physical world, you may be missing out a prime opportunity. You will not be able to…
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    Inbound Capsule

  • Steps That Ensure Your Inbound Marketing Fails Miserably

    Monish Vora
    15 Oct 2014 | 6:56 pm
    With so many inbound marketing techniques, it would be easy to run into pitfalls and come across obstacles, as the efforts are never going to be the same for all brands. With each and every new campaign, you will be exploring new things that would add up to your experience. However, if you are making […]The post Steps That Ensure Your Inbound Marketing Fails Miserably appeared first on Inbound Capsule.
  • Amazon – Google’s Biggest Competitor: Eric Schmidt, Google’s Executive Chairman

    Monish Vora
    14 Oct 2014 | 8:08 pm
    Denying all claims that Google is a dominant name in the online search industry, Google chairman Eric Schmidt admitted that Amazon is the biggest rival of Google. He stated that most people think that Yahoo or Bing are the biggest competitors of Google, however it is not true as the biggest competitor is Amazon. Schmidt […]The post Amazon – Google’s Biggest Competitor: Eric Schmidt, Google’s Executive Chairman appeared first on Inbound Capsule.
  • The Look-No-Further Guide To SEO For eCommerce and Marketplaces

    Monish Vora
    8 Oct 2014 | 2:24 am
    E-commerce sites and marketplaces that have a long list of items to display often have to face not one but numerous SEO challenges that are quite distinctive. For those firms, that have organic search as the number one priority have learnt some of the lessons the hard way. So, what are the problems faced by […]The post The Look-No-Further Guide To SEO For eCommerce and Marketplaces appeared first on Inbound Capsule.
  • A Refresher Before The New Penguin Update

    Monish Vora
    6 Oct 2014 | 2:54 am
    On October 4, it was one year past the last Google Penguin update. The sites that were hit by the algorithm then, are probably out of business now. It seems that it has been too late for the Penguin update 3.0. However, the way things are showing up from Google’s side, it seems that the […]The post A Refresher Before The New Penguin Update appeared first on Inbound Capsule.
  • The Power Of Visual Content Marketing

    Monish Vora
    1 Oct 2014 | 12:40 am
    When talking about adopting the proven methodologies in content strategies, and what should be left behind, experts have since long started looking seriously at visual content marketing strategy as an effective form of inbound marketing. Content is evolving. Whitepapers, PDF’s, how-to-guides are still considered valuable resources, however, they don’t enable quick understanding of a subject […]The post The Power Of Visual Content Marketing appeared first on Inbound Capsule.
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    SEO & Online Marketing Tips | Brad Tollefsen

  • Facebook Ads Not Adding Up?

    Bradley Tollefsen
    11 Oct 2014 | 12:16 pm
    The Problem: Facebook Clicks are Matching Analytic Sessions I recently noticed a concerning trend across a number of my clients: The amount of visits that they were receiving from Facebook in Google Analytics was only 30-50% of the clicks that they were paying for from Facebook. The differences were glaring and far more than the […] The post Facebook Ads Not Adding Up? appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Strategies That Increased My Blog Traffic in September

    Bradley Tollefsen
    2 Oct 2014 | 10:15 am
    At the beginning of September, I had some ambitious expectations for my blog. I was reflecting on Augusts 18 visitors and thought “Brad, you could probably reach 50 this month”. At the time I thought it was a realistic goal, but would require posting more often and even *gasp* sharing my posts in my social […] The post Strategies That Increased My Blog Traffic in September appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • How to Track Blog Comments in WordPress Using GTM

    Bradley Tollefsen
    30 Sep 2014 | 8:03 am
    As a beginner blogger, I don’t have a whole lot of goals or objectives that I ‘need’ to be tracking on my site. Well at least compared to a small business who needs to be tracking sales or the amount of leads that are being generated. For the most part I am just happy when […] The post How to Track Blog Comments in WordPress Using GTM appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • How to Track PDF Downloads as Pageviews with Google Tag Manager

    Bradley Tollefsen
    28 Sep 2014 | 9:18 am
    Track your PDFs easily in in Google Analytics Google Analytics is a fantastic tool for tracking visitor behavior on your website. But sometimes it doesn’t do all of the things you want it to do in its out-of-the-box format. One of the things that I have always found it lacking is the ability to track […] The post How to Track PDF Downloads as Pageviews with Google Tag Manager appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • How to Switch from Google Analytics to Google Tag Manager

    Bradley Tollefsen
    22 Sep 2014 | 7:59 pm
    Google Tag Manager (GTM) is a free tool that allows you to manage your analytics, PPC and other code snipetts using a web UI. This is meant to be an intuitive process, but I didn’t find that to be the case when I first logged in. This post will help you transfer your site from […] The post How to Switch from Google Analytics to Google Tag Manager appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
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    SEO Expert London - We offer top SEO services UK London , The Southeast of England And The Surrounding Areas. We Leave Nothing To Chance; And No Room For Error. They Don't Call Us The SEO Experts For No Reason. Do Yourself A Favour . . . And Make A Wise Decision. We Promise, You Won't Be Disappointed.

  • 5 Secret Strategies to Improve Smart SEO Services UK Today

    Roland Millaner
    9 Oct 2014 | 3:26 pm
      With pretty much anything that occurs to us in our online lives, online smart SEO services UK play a significant job. Whether it’s figuring out the most effective place to get a mug of coffee in your neighborhood, or situating the excellent brand-new pair of places online, online search engine will play a role. Because sense, online search engine are essentially latest thing in organizing content on the web. The value of online search engine has a lot of ramifications for your company, large or small. Making sure that your business is available as well as visible to every person,…
  • 5 Examples of White Label SEO Services UK London

    Roland Millaner
    9 Oct 2014 | 2:16 am
      White label seo services uk london and also quality research is thought about a base for composing excellent material. Originality of the work is also vital. As the name suggests, an SEO writer should make every effort to draw in website traffic to a site with appropriate use of keywords in a write-up. Key phrases or keywords are deemed to sit well with the purpose of a well composed article. A few of the bottom lines to think about in SEO write-up writing consist of the following; 1) An exceptional SEO short article should be useful as well as fascinating. Any type of visitor of this…
  • 25 Simple Steps To Affordable SEO Services UK Liverpool

    Roland Millaner
    24 Sep 2014 | 4:33 pm
      Affordable SEO services UK Liverpool entails boosting the chances of a site being viewed in search engine outcomes. This helps site owners by driving additional natural visitor traffic to the website and also improving earnings. These tips can assist you learn appropriate SEO. Always increase your ranking thru marketing When you are using search engine optimization strategies, do not fall prey to the concept that marketing on the side has anything to do with your ranks with the search engines. You can increase web traffic through marketing, as well as hence sales, but you aren’t…
  • Step-By-Step Guide To Maidstone Facebook Consultants Tips

    Roland Millaner
    10 Sep 2014 | 5:32 pm
      Maidstone Facebook consultants are waiting for you. Are you searching for answers to your marketing questions there? Are you trying to find useful suggestions? This short article enters into the techniques for a successful marketing project utilizing Facebook. Why not set up a competition on your Facebook page Having competitions are wonderful for increasing your fan base upon Facebook, so attempt to do that. You could possibly toss a picture contest, as an example, with clients utilizing your item in unusual ways. Always actually send out the prize or you’ll wreck your…
  • NEW! Guest Blogging Guidelines Effort Available Now.

    Roland Millaner
    1 Sep 2014 | 9:23 am
      Have you been considering beginning a guess blogging guidelines effort but aren’t sure where to begin? Continue reading for easy methods to boost both the content as well as allure of your blossoming blog site. Do not hesitate. Because of the expansion of fantastic innovation, you will likely locate blogging to be rather convenient. These are a few of the fundamental actions to establishing your blog up and becoming a successful blogging master. Burned by blogging? Have a quick break Do not burn yourself out on blogging. Investing excessive time in front of your computer will…
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    LeapFroggr Inc.

  • SEO 101: What Gordon Hayward Can Teach You About Link Building Using Link Baits

    Dennis Seymour
    16 Oct 2014 | 5:30 pm
    For the past couple of years, I have been getting questions about link baits being used for link building and SEO.  I have seen and executed my share of viral pieces over the years but I have never really wanted to talk about them as those niches are boring as hell.    So, What is a Link Bait? The concept is actually pretty easy to explain and VERY powerful when executed masterfully. Basically, it’s content “designed” to attract attention. That attention will lead to other sites linking back to you, hence better search rankings. For my industry peeps, it’s…
  • Is Google Authorship Still Around?

    Dennis Seymour
    9 Oct 2014 | 5:00 pm
    Before you say, “Hey stupid. They already removed that!” NO, we’re not going to tell you how you can add authorship codes to your articles for this outdated practice. Instead, we’re going to talk about why it was an important “experiment” and how it’s contribution to Author Rank can lead to it being a part of the Google algorithm. We preached about Google Authorship for years and to suddenly take that away? That’s a lot of wasted energy!  But you know what? They probably DID get something out of that experiment which is probably partly…
  • Why Your Small Business Needs Content Marketing

    Dennis Seymour
    2 Oct 2014 | 6:00 pm
    Going back to the topic of SEO, we’ve learned that there are a variety of things that search engines like Google look for in order to rank pages. In fact, there are over 200 factors that are affecting your position on the search engine results page (SERP). SEO is about satisfying these requirements to increase your visibility online. We’ve learned that SEO is made up of a lot of techniques and subcategories as well. Black, white, grey… they’re all part of the family. Heck, there’s even negative SEO. Black Hat and White Hat are just 2 of the types of SEO. Now…
  • Dos and Don’ts of Link Building

    Dennis Seymour
    25 Sep 2014 | 7:00 pm
    By now you know that search engines consider over 200 parameters to effectively rank a website on the SERPs (search engine results pages) based on the relevance of the query searched. You know that knowing some of these parameters can help you promote your website in the rankings, as that can guide your SEO schemes and strategies. You know too that some of these strategies—at least for now and probably much of the Web’s foreseeable future—have already been established as necessary. Link building, which we’re going to talk about today, is one such strategy. Link building is the…
  • 12 Power Practices for Local SEO in the Philippines

    Dennis Seymour
    18 Sep 2014 | 12:00 am
    After all the posts we’ve done so far, I think we’ve clearly established that SEO really is important for any online business. By using the best local SEO practices, it’s possible to become a serious contender in your local industry. For instance, here in the Philippines, businesspeople used to be afraid to compete with existing international companies. They were unaware of their potential, and if they did show promise, the channels through which they could realize this potential were pretty limited. (Classified ads anyone?) E-commerce and digital marketing changed that. Thanks…
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    Law firms Marketng, Lawyers Branding, Law firm website design , Law firm SEO

  • SEO services for law firm website

    14 Oct 2014 | 2:32 am
    Each and every lawyer wants to perform their specific law area within their state or national. In these days  competitions take a huge place in targeted  markets. Therefore, if you want to constantly stand in the market, you need to advertise your law firm branding with your experience. You may promote your law firm, whether in online or offline. Before going to place a new SEO consultant for your law firm, be sure about their knowledge, working skill as well as their experience in the law fields.From the  SEO Experts, search engine optimization is a process or activity…
  • Law Firm Website Design Services

    1 Oct 2014 | 1:08 am
    The main goal of a perfect lawyer is to attract and gain more new customers.  An excellent way to achieve this goal is to create a law firm website. You may choose any one of the  best reputed company, which offering a  law firm website design service for creating your site success with attractive designs, associated web tools and more efficient to search engine optimization.Your selected company should give you an extremely effective  lawyers marketingsolution. It also includes logo design, quality content, newsletters for your prospective clients. Below  are…
  • Online Marketing Plan for lawyers

    23 Sep 2014 | 12:07 am
    In this current world social media are the most likely catchword between all kinds of business. In the legal field, the law firm lawyers also make use of this social media platform to brand their firm. Along with this, is not just a social media marketing, it serves clients in the lawyers marketing as well as in lawyers branding and the other tools are such as online advertising help the law firm to target their appropriate and potential clients. All over the world law firm searching for where we apply impressive marketing and cost-effectiveness strategies. Whether the lawyer is in any part…
  • Importance of a Property Lawyer

    19 Sep 2014 | 10:11 am
    Nowadays, most of the companies have some kind of intangible (it means unable to touch) asset that they have claimed ownership of, such as a  copyright, trademark, patent. If you have any kind of asset that should be properly maintained and managed by you. Because it makes sure that your rights to that property have not been intruded. For the purpose of this process, you need to have an assistance intellectual property lawyer. Why you need an Intellectual Property Lawyer?To properly manage or maintain the legal assets, the company should have the property lawyers marketing. Following are…
  • Tips for law firm SEO

    9 Sep 2014 | 5:56 am
    Search engine optimization (SEO) is an internet marketing strategy, it increases your Web site  visibility to all around the people who  want to find information and services on the Internet. SEO is the activity of optimizing Web pages or websites to make them search engine friendly, and getting higher page ranking in a search engine result page (SERP) for your law firm seo. For getting the best result without investing huge amount of time, the following thing may helpful. It can position your law firm among all other competitors which also increase traffic  your website.
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    SEO Blog for Internet Marketing Resources & News by Alok Raghuwanshi

  • Google’s John Mueller Declares ‘Google Toolbar PageRank Is Finally Dead’

    Alok Raghuwanshi
    8 Oct 2014 | 5:53 am
    RIP Google PageRank – Toolbar Data Not To Update Again  Google Webmaster trend analyst John Mueller on Monday has officially announced the end of the Google Toolbar Pagerank. Last PR update came 10 months ago on 6th december 2013 Bottom Line: – It is clear that little green bar becomes useless for a long time, provided, it may upset a bunch of “SEO” judging by the emails received for exchanging links based on “PR” Some Old Stuffs: – New Google Toolbar PageRank Update – 6th December 2013 Confirmed Toolbar Pagerank Update 4th February 2013 Google PageRank Update…
  • Google’s Pierre Far: New Google Panda 4.1 Update On Sept 25, Impacting 3-5 % of all Searches (It’s Official)

    Alok Raghuwanshi
    26 Sep 2014 | 4:10 am
    Google Panda 4.1 Now Rolling Out; A New Panda Algorithm On Thursday, Google began rolling out their Panda 4.1 update designed to punch thin or extremely poor content. A Google Pierre Far, Webmaster Trends Analyst confirming via Google+ It’s Official. Panda 4.1 has officially hit the Google search results Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week. Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely.
  • Google Authorship Is Now Closed!

    Alok Raghuwanshi
    30 Aug 2014 | 4:56 am
    John Mueller, webmaster trends analyst at Google announced in a Google+ post: the search engine will no longer take into account the tag rel =author and attributed it to date. The news came as a surprise to one: that proposed by the Google functionality seemed consistent to improve the relevance and significance of the results but more importantly, allowed to highlight its social network Google +. According to Mueller, Authorship has failed to prove its effectiveness and does not really increase the traffic of a website. It also does not affect the number of clicks on…
  • Social Selling On Twitter [SlideShare]

    Alok Raghuwanshi
    4 Aug 2014 | 10:28 pm
    HubSpot’s Danielle Herzberg, Senior Sales Manager writing a great new blog post & this post originally appeared on the HubSpot Sales Section. To hear Danielle’s full explanation, please see the SlideShare below: Promoted Tweet #bestpractices for brands: Tweet Best Practices for brands Via Twitter Advertising  — Twitter Advertising (@TwitterAds) August 5, 2014 Some Old Stuffs: – In Short, Twitter Marketing Strategies For Your Business Matt Cutts: Facebook & Twitter Not Used For Ranking Alok Raghuwanshi is an India-based SEO Professional, and…
  • [Pigeon] The New Algorithm of Google Local Search

    Alok Raghuwanshi
    31 Jul 2014 | 4:52 am
    Barry Schwartz is the News Editor Search Engine Land, Read News About Search Marketing & Search Engines. This post originally appeared on Search Engine Land. Google launched last week a new algorithm to address more specific and relevant local searches. Little information has yet filtered through this new system which is still running in the United States … The new algorithm has not been officially announced by Google and was born without a name, being named “Pigeon Update“ by the website Search Engine Land, a sort of unofficial spokesman for Google in relation to news…
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    Peter Wootton SEO

  • SEO Audit | Tech Warehouse

    Peter Wootton
    9 Oct 2014 | 6:19 am
    Leverage browser caching In order to speed up site loading times browser caching should be leveraged. This involves making modifications to the htaccess file of the site. The following code should be added to the htaccess file: ## EXPIRES CACHING ## <IfModule mod_expires.c> ExpiresActive On ExpiresByType image/jpg “access 1 year” ExpiresByType image/jpeg “access 1 year” ExpiresByType image/gif “access 1 year” ExpiresByType image/png “access 1 year” ExpiresByType text/css “access 1 month” ExpiresByType text/html “access 1…
  • How digital tools can support employee engagement.

    Peter Wootton
    1 Oct 2014 | 4:59 am
    What is employee engagement? When we talk about employee engagement we mean, to what degree do staff feel connected with the company they work for – do they care about the work that they do and the performance of the business without selfish motivation? The benefits of engaged employees. An engaged employee has a greater emotional connection with a company that influences them to work harder. Warwick University report that  ”happy workers are 12% more productive.” Just imagine what the output of your organisation might look like if your team was working 12% harder, just because they…
  • How often do B2B company social media profiles need to be updated?

    Peter Wootton
    1 Oct 2014 | 3:34 am
    Social media is nothing new for many businesses now, and it’s even working in the B2B industry too. But a challenge that many businesses face when launching activity on social media platforms is understanding how frequently new content should be shared on various social media profiles. The volume with which a business should tweet, update Facebook, LinkedIn etc. will vary by industry but this is a rough guide for getting started that shouldn’t leave your accounts looking dry or aggravate followers by spamming them! Company Blog Company blogs are a great way to build a resource hub…
  • How to Write Custom Post Type Queries

    Peter Wootton
    1 Oct 2014 | 3:32 am
    I thought I’d clear up a little myth today – Custom Post Types aren’t some big, bad, intimidating WordPress function that only hardcore developers can use. They’re actually quite easy to use – more like a puppy that needs a bit of training. Essentially, you use WP_Query and just pop in your own arguments for the array – the most important of these being? You guessed it – the post type. If you wanted normal posts, you’d put post, if you wanted normal pages, you’d put page. In the example below, we’ve created a custom post type called vid-type. Easy as pie!
  • Convert ‘&’ in your product link titles into HTML on your Magento Website

    Peter Wootton
    1 Oct 2014 | 3:29 am
    Happy Thursday readers! This week I came across a really big issue that I just couldn’t iron out. I am currently working on a Magento website and after completing the design, I did my usual thing of checking it was all W3C friendly. I had checked it a few weeks previous and all was good, but since then my customer had added some products and I’d done some tweaks so I thought i’d better check. To my horror I was presented with at least 11 errors per page, I have never had so many fails in all my web dev life and I really was shocked to see that awful red bar saying ‘FAILED‘ in it.
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    markITwrite | RSS Feed

  • Getting Started With App Store Optimization: Keywords

    John Waldron
    17 Oct 2014 | 8:18 am
    Nobody anywhere in the whole world would have any reason at all to doubt that you have just launched the coolest, most exciting, most entertaining, multi-functional and serviceable app ever conceived – the only problem is that they might not know about it yet. This can be a big problem indeed, for since your app is as undeniably brilliant as ... Read More The post Getting Started With App Store Optimization: Keywords appeared first on markITwrite. Tags:  App Store Optimization, ASO, keywords Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the…
  • What’s new with Google’s New Android ‘Lollipop’ OS

    Chrissy Emmerson
    17 Oct 2014 | 6:56 am
      Ever since Google has announced the launch of its new Android Lollipop OS operating system the Internet has been abuzz with excitement and speculation. The big question is; what is new with the world’s most popular mobile platform? Well, as it turns out quite a bit. It doesn’t look like the Lollipop OS update is going to leave you ... Read More The post What’s new with Google’s New Android ‘Lollipop’ OS appeared first on markITwrite. Tags:  android, Lollipop, OS Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a…
  • 5 Pro Tips to Increase Traffic to your Website

    Chrissy Emmerson
    16 Oct 2014 | 3:20 am
    It is every businesses aim to get more customers. Most of us are used to coming up with new and interesting ways to get people to buy our products and use our services. But most of these methods don’t apply in the digital arena. Here we are bombarded with confusing words such as SEO and Data Analytics. As a result ... Read More The post 5 Pro Tips to Increase Traffic to your Website appeared first on markITwrite. Tags: Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:  …
  • 5 Tips for Designing a Successful Intranet

    Kerry Butters
    15 Oct 2014 | 2:38 am
    Just a few short years ago working on the company intranet was a thoroughly dull affair which was rarely enjoyed by its employees. In fact, many people declared the intranet to be dead, to be one of those corporate assets that was better left in the past. It’s true certainly that many associated the intranet with a vision of the ... Read More The post 5 Tips for Designing a Successful Intranet appeared first on markITwrite. Tags:  design, intranet Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in…
  • Designing a Cover for Kindle: The Basics

    Chrissy Emmerson
    14 Oct 2014 | 4:26 am
    Getting your book published used to be a tricky business; there were agents to attract and publishers to impress. Even then it would take a minimum of 6 months to see your book ready for sale. Alternatively, you could gamble your life savings and pay to have your book printed. All of this is quickly becoming a thing of the past. ... Read More The post Designing a Cover for Kindle: The Basics appeared first on markITwrite. Tags:  design, ebook, Kindle Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested…
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  • How to Increase Traffic To Your Website

    9 Oct 2014 | 8:07 am
    There are many ways to increase traffic to your website. Greater part of individuals accept the best way to driving movement will cost them cash. There are distinctive strategies for driving traffic that you pay for, and the most of them are free. Increasing traffic to your website, or blog is the way to building a larger audience. I have enlisted in this post the best ways to increase traffic to your website. The benefit of increasing your traffic is to improve visibility, ranking, and increase revenue.Write ArticlesWrite Articles is the most powerful way to Increase traffic to your website.
  • Top Plugins Every Blogger should use

    30 Sep 2014 | 7:30 am
    Utilizing these WordPress plugins below, you can then automate for huge traffic building opportunities accessible through SEO, social networking and social bookmarking.All in One SEO Pack PluginAll in One SEO Pack plugins is viewed as the best and the most extensively utilized by website owners because it automatically optimizes your wordpress platform blog. It allows you to add SEO On-page Optimization techniques like title tags, descriptions, keywords tags and many more to every post you published on your blog. Webmasters without fail notice an increase in traffic to their blogs from search…
  • Use AOMEI Partition Assistant to Extend C Drives without Formatting

    15 Sep 2014 | 8:08 am
    AOMEI Partition Assistant is a highly-efficient, simple to-utilize and multifunction partition management software, with easy to use operations to help you deal with the Partitions of your hard drives. Under the assistance of AOMEI Partition Assistant, you can undoubtedly and quickly make/erase the partition and the most point of interest is that it resize/move your partition to rearrange the partition volume on the premise that it guarantees the security of your important information or data.Main Capabilities of AOMEI Partition AssistantResize/Move partitionCreate partitionDelete…
  • Best Free Blogging Platforms to share your Ideas

    6 Sep 2014 | 9:40 am
    Everyone want to share their ideas or knowledge online. But you have to lose your pocket that’s no one want to pay to share ideas. Of course you can share it through social media but you can’t have control over it. That’s exactly what I am going to explain below. Here are totally Best free blogging platforms to get you blogging.Blogger.comFrom the search engine giant Google, comes a blogging platform that is free, simple to setup and utilize. The platform is easy to use and offers new subjects and a lot of design alternatives.While access to the HTML code and CSS for layouts are…
  • How to set up google Analytics Account

    2 Sep 2014 | 10:28 am
    Google AnalyticsGoogle Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.Google Analytics features include:Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time.Segmentation for analysis of subsets, such as conversions.Custom reports.Email-based sharing and communication.Integration with other Google products, such as AdWords, Public Data Explorer and Website…
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    The Next Scoop

  • Google Panda 4.1 Updates and Recovery Tips

    Sawaram Suthar
    6 Oct 2014 | 12:00 am
    Last week Google rolled out Panda 4.1 algorithm updates after 4 months of launching Panda 4. Many Big sites like eBay were affected by then. Now, Pierre Far announced this latest updated on Google...
  • 11 LinkedIn Marketing Tips Every Business Should Implement

    Sawaram Suthar
    23 Sep 2014 | 1:00 am
    Whether you’re looking to build networking with similar professionals, hiring or finding a job, gathering sales leads or staying up-to-date on industry news, LinkedIn is always top choice and most suitable social networking platform...
  • 11 Essential Tips to Make Your Small Business More Efficient

    Sawaram Suthar
    27 Aug 2014 | 1:30 am
    Everyone out there has aimed to get ahead of competitor and for that, you need to run business more efficiently. If your business does not meet current trends or changes then it won’t succeed...
  • Complete List of Best Website Audit & SEO Tools

    Sawaram Suthar
    20 Aug 2014 | 12:29 pm
    Many digital marketing agencies spend plenty of hours each week auditing prospective client’s websites to see how SEO friendly they are and how much they are getting, if not than why not? So, I’m...
  • Facebook has rolled out “Save” option but still lacking with Copy & Paste Option

    Sawaram Suthar
    23 Jul 2014 | 4:00 am
    Whether you’re in hurry, don’t have time to see favorite post or just want to save photos, video, and other stuff on your Facebook timeline, now it’s become easy. Facebook has announced a new...
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    Web Talent Marketing

  • Recap: 2014 Lancaster Chamber Business Expo

    Justin Emig
    17 Oct 2014 | 9:30 am
    Last Thursday, October 9th, hundreds gathered at the Lancaster County Convention Center to walk the halls of the Lancaster Chamber Business Expo. Around 200 companies exhibited their products and services for all of the attendees, including Web Talent Marketing. Thank you to everyone who stopped by our booth, we enjoyed being a part of this fun day. Hopefully you got to test your putt-putt skills and won some Web Talent swag. Our Internet marketing experts were there capturing the whole event on camera, so make sure to check out the Web Talent Facebook page and find your picture from all of…
  • What is Ello? Will Ello Kill Facebook?

    Justin Emig
    13 Oct 2014 | 7:02 am
    Facebook is quite the polarizing topic. From privacy concerns to deciding what content to show and not show you, Facebook is a lightning rod for criticism. What once started as a social network that expressed it will never have ads or charge users to be on the network, Facebook has made a sharp 180, since becoming a public company. Advertising units are everywhere and driving success for Facebook, brands everywhere are up in arms about the lack of organic reach (something I covered before), to even the users being upset over privacy and deciding what content they are ‘allowed’ to…
  • 2014 Lancaster Chamber Business Expo

    Emily Long
    7 Oct 2014 | 7:41 am
    Most posts here on the Web Talent blog are focused on bringing you up-to-date information and advice on the latest SEO strategies, analytics tools, and social platforms—makes sense for a digital marketing agency, right? But today we are switching things up a bit and addressing local business professionals in Lancaster County. You have probably heard that this Thursday, October 9th is the Lancaster Chamber Business Expo at the Lancaster County Convention Center. The Expo runs from 9am to 4pm and is free to everyone who presents their business card. This year we are expecting 1,500 attendees…
  • The Once Famous Yahoo! Directory to Shut Down

    Justin Emig
    29 Sep 2014 | 7:42 am
    It once ruled the world wide web. A time before Google Many people believe that there was nothing prior to Google. But, this is not the case. In 1994, the largest search engine in the world was Yahoo! Directory, or at least what they associated as a search engine. For a very long time, the Yahoo! Directory was the go to resource for individuals to find the websites they were seeking on the new ‘world wide web.’ These users would page through lists of websites broken out in various categories such as Art, Business, Computers, and Humanities (to name a few) and find the appropriate…
  • How to use Copyscape to check for Duplicate Content

    Justin Emig
    23 Sep 2014 | 8:57 am
    Since the Panda update in February of 2011, marketers everywhere are scared of duplicate content, and ensuring that their content is unique to prevent a possible Google penalty. Google defines duplicate content as: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. > From Google Webmaster Tools Forum The key element for all those who perform online marketing is the ‘substantive blocks of content’ part. If you have a boilerplate sentence at the bottom of every one of…
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