SEO (Search Engine Optimization)

  • Most Topular Stories

  • 3 Times That Link Isn’t Worth It

    Search Engine Journal
    Nick Stamoulis
    23 Apr 2014 | 4:04 am
    If you’ve been building links for any amount of time you’ve probably realized that link building is a […] Author information Nick Stamoulis Nick Stamoulis is the President of Brick Marketing, a full service Boston SEO firm. With nearly 13 years of experience in the Internet Marketing industry, Nick Stamoulis shares his B2B SEO knowledge by contributing to the Brick Marketing Blog and publishing the Brick Marketing SEO Newsletter, read by over 160,000 opt-in subscribers. TwitterFacebookGoogle+LinkedIn The post 3 Times That Link Isn’t Worth It appeared first on Search…
  • Penguin Penalties: Do Webmasters Respond the Way They Should?

    Moz Blog
    russvirante
    22 Apr 2014 | 5:14 pm
    Posted by russvirante Penalization has become a regular part of the search engine optimization experience. Hell, it has changed the entire business model of Virante to building tools and services around penalty recovery and not just optimization. While penalties used to be a crude badge of honor worn by those leaning towards the black-hat side of the SEO arts, it is now a regular occurrence that seems to impact those with the best intentions. At Virante, we have learned a lot about penalties over the last few years—discerning between manual and algorithmic, Panda and Penguin,…
  • STUDY – Webmasters and Online Marketers are Missing Out on the Power of Schema.org

    Search Engine Journal
    Marcus Tober
    22 Apr 2014 | 1:52 pm
    Launched by Google, Microsoft, Yahoo! and recently adopted by Yandex, Schema.org is an initiative to standardize a set of […] Author information Marcus Tober CTO & Founder at Searchmetrics TwitterFacebookGoogle+LinkedIn The post STUDY – Webmasters and Online Marketers are Missing Out on the Power of Schema.org appeared first on Search Engine Journal.
  • Schema.org Introduces New Elements for Actions

    Search Engine Watch
    Thom Craver
    22 Apr 2014 | 11:30 am
    Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites "to describe the actions they enable and how these actions can be invoked."
  • When a Winning Tablet Design Flops on Desktop

    Get Elastic Ecommerce Blog
    Linda Bustos
    23 Apr 2014 | 1:04 am
    Do tablet users behave (and convert) similarly to desktop users?Clark’s shoes set out to answer this question by testing its winning tablet design on desktop against its desktop version. The case originally appeared on WhichTestWon (a fantastic resource of A/B tests).Winning tablet designDesktop versionThe tablet design pinched revenue per visitor by 2.6% (at 94.89% confidence).So what?While this doesn’t seem like a huge difference — the team expected tablet to win.The point is, site design should be optimized for different device contexts.“More often than not, testing…
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    Search Engine Watch

  • Rank Still Matters in the Age of Secure Search

    Jim Yu
    23 Apr 2014 | 4:30 am
    Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be.
  • Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Larry Kim
    22 Apr 2014 | 1:00 pm
    Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money.
  • Schema.org Introduces New Elements for Actions

    Thom Craver
    22 Apr 2014 | 11:30 am
    Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites "to describe the actions they enable and how these actions can be invoked."
  • Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Lisa Raehsler
    22 Apr 2014 | 10:25 am
    During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale.
  • 26 Free (or Free-to-Try) Online Collaborative Tools for Marketers

    Ken Lyons
    22 Apr 2014 | 6:30 am
    Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team.
 
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    Moz Blog

  • Penguin Penalties: Do Webmasters Respond the Way They Should?

    russvirante
    22 Apr 2014 | 5:14 pm
    Posted by russvirante Penalization has become a regular part of the search engine optimization experience. Hell, it has changed the entire business model of Virante to building tools and services around penalty recovery and not just optimization. While penalties used to be a crude badge of honor worn by those leaning towards the black-hat side of the SEO arts, it is now a regular occurrence that seems to impact those with the best intentions. At Virante, we have learned a lot about penalties over the last few years—discerning between manual and algorithmic, Panda and Penguin,…
  • Starting Over, Part 2: Launch

    Dr-Pete
    21 Apr 2014 | 5:15 pm
    Posted by Dr-Pete This post is a part of the "Starting Over" series, the story of starting a blog (MinimalTalent.com) from scratch. See the end of the post for links to the rest of the series. Launching a new site is exciting, and it should be, but we sometimes let excitement get the best of us. After months of building and planning, it's understandable to want to finally pull the trigger, but launch is important and rushing it can delay real success. This is the story of how I got Minimal Talent off the ground.Goods news and bad news Online marketing has evolved a lot in the past decade, and…
  • Building a Brand Online: The Golden Age of Digital

    willcritchlow
    20 Apr 2014 | 5:16 pm
    Posted by willcritchlow This post is based on a talk I gave at our SearchLove conference in Boston last week. It ties quite closely with the post my colleague Ron Garrett wrote last week: Search Marketers Need to Evolve. You can probably tell we've been doing a lot of thinking about this. When I gave this talk at SearchLove, I hoped that it would put in context why we bring such a range of speakers and topics together at our conferences and to inspire the attendees to go back to their companies and make real changes. I hope this post will do the same for you.Photo by…
  • 6 Changes We Always Thought Google Would Make to SEO that They Haven't Yet - Whiteboard Friday

    randfish
    17 Apr 2014 | 5:17 pm
    Posted by randfishFrom Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know where you think things are going in the comments! For reference, here's a still of this week's whiteboard!Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, I'm going to tackle a subject around some of these changes that a lot of us in the marketing and SEO…
  • The Holy Grail Of Building Communities: Developing A Strong Sense of Community

    RichardMillington
    16 Apr 2014 | 5:17 pm
    Posted by RichardMillington None of the technology released in the past five years has made us better at building communities. It's made it easier to build communities, but it hasn't made us better at building communities. In fact, much of it has proved a costly distraction that has reduced the chances of us succeeding. We say that with confidence. We've crunched, munched, and otherwise stared at numbers until our eyes bleed. Technology tweaks, barring a correction for an earlier mistake, rarely have a big long-term impact upon a community's level of growth and activity. We've had…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: Recapping Google’s “Step Inside AdWords” News Event

    Matt McGee
    22 Apr 2014 | 2:02 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketers: Keep Calm, Carry On Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades... Please visit Search Engine Land for the full article.
  • Search Marketers: Keep Calm, Carry On

    Larry Kim
    22 Apr 2014 | 1:04 pm
    Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of... Please visit Search Engine Land for the full article.
  • SMX Advanced Early Bird Rates Expire Next Week. Register Now & Save!

    Search Engine Land
    22 Apr 2014 | 12:00 pm
    Fluent in search marketing? SMX Advanced is for you. Join us, June 11-12 in Seattle for two days of expert-only sessions, keynotes and the highest-level networking anywhere. This year’s sessions are loaded with actionable tips to drive traffic, increase conversions and boost ROI. View the... Please visit Search Engine Land for the full article.
  • Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]

    Matt McGee
    22 Apr 2014 | 11:07 am
    More than one-third of Google’s search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code. That’s according to a new Searchmetrics study out today that examined Google’s U.S. search results in March “for tens... Please visit Search Engine Land for the full article.
  • Food For Thought About Link Building: Some Tasty Tidbits

    Eric Ward
    22 Apr 2014 | 9:29 am
    Presented for your consideration, below are a number of linking-related comments, thoughts, ideas and other notes that I believe you’ll find thought-provoking, interesting or, at least, somewhat helpful. Bittersweet Vindication..? On April 30 of 2007, almost exactly seven years ago today, I... Please visit Search Engine Land for the full article.
 
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    SEO Book

  • What’s Wrong With A/B Testing

    PeterD
    22 Apr 2014 | 12:19 am
    A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page that gives you the best response rates. But anyone who has tried A/B testing will know that whilst it sounds simple in concept, it can be problematic in execution. For example, it can be difficult to determine if what you’re seeing is a tangible difference in customer behaviour or simply a result of chance. Is A/B testing an appropriate choice in all cases? Or is it best suited to specific applications? Does A/B testing obscure what customers really…
  • Learn Local Search Marketing

    Aaron Wall
    21 Apr 2014 | 6:07 am
    Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search. Q: Google appears to have settled their monopolistic abuse charges in Europe. As part of that settlement they have to list 3 competing offers in their result set from other vertical databases. If Google charges for the particular type of listing then these competitors compete in an ad auction, whereas if the vertical is free those clicks to competitors are free. How long do we have until…
  • Google's Effective 'White Hat' Marketing Case Study

    Aaron Wall
    15 Apr 2014 | 1:20 am
    There's the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering. One is white hat and the other is black hat. With the increasing search ecosystem instability over the past couple years, some see these labels constantly sliding, sometimes on an ex-post-facto basis, turning thousands of white hats into black hats arbitrarily overnight. Are you a white hat SEO? or a black hat SEO? Do you even know? Before you answer, please have a quick read of this Washington Post article highlighting how Google manipulated & undermined…
  • The Positive Negative SEO Strategy

    PeterD
    1 Apr 2014 | 5:34 am
    There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn't appear to be their fault, it still took months to get their rankings back. Some sites aren't that lucky. Some sites don’t get their rankings back at all. The penalty was due to a false-positive. A dubious site links out to a number of credible sites in order to help disguise their true link target. The client site was one of the credible sites, mistaken by Google for a…
  • Bing Lists 'Alternatives' In Search Results

    Aaron Wall
    29 Mar 2014 | 5:23 pm
    Bing recently stated testing listing 'alternatives' near their local search results. I wasn't able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the format proposed in Google's ongoing monopolistic abuse case in Europe: "In effect, competitors will have the 'choice' either to pay Google in order to remain relevant or lose visibility and become irrelevant," a European consumer watchdog, BEUC, said in a letter it sent to all 28 EU commissioners. The letter, seen by The Wall Street Journal, terms the…
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    Search Engine Journal

  • 10 Survival Tips For E-Commerce Websites

    Zoe-Lee Skelton
    23 Apr 2014 | 5:32 am
    The last decade has seen nothing short of a revolution in the way that we shop, with the […] Author information Zoe-Lee Skelton SEO Content Marketing Consultant at Receptional Zoe-Lee Skelton is an SEO Content Marketing Consultant at Receptional, blogging about content marketing, SEO, website best practices and compiling content marketing strategies for clients. In her spare time Zoe-Lee continues to develop her artwork. Feel free to connect with me to talk about art and all things digital! TwitterGoogle+LinkedIn The post 10 Survival Tips For E-Commerce Websites appeared first on Search…
  • 3 Times That Link Isn’t Worth It

    Nick Stamoulis
    23 Apr 2014 | 4:04 am
    If you’ve been building links for any amount of time you’ve probably realized that link building is a […] Author information Nick Stamoulis Nick Stamoulis is the President of Brick Marketing, a full service Boston SEO firm. With nearly 13 years of experience in the Internet Marketing industry, Nick Stamoulis shares his B2B SEO knowledge by contributing to the Brick Marketing Blog and publishing the Brick Marketing SEO Newsletter, read by over 160,000 opt-in subscribers. TwitterFacebookGoogle+LinkedIn The post 3 Times That Link Isn’t Worth It appeared first on Search…
  • STUDY – Webmasters and Online Marketers are Missing Out on the Power of Schema.org

    Marcus Tober
    22 Apr 2014 | 1:52 pm
    Launched by Google, Microsoft, Yahoo! and recently adopted by Yandex, Schema.org is an initiative to standardize a set of […] Author information Marcus Tober CTO & Founder at Searchmetrics TwitterFacebookGoogle+LinkedIn The post STUDY – Webmasters and Online Marketers are Missing Out on the Power of Schema.org appeared first on Search Engine Journal.
  • LinkedIn Announces Mobile Photo Sharing

    Matt Southern
    22 Apr 2014 | 1:50 pm
    Today, LinkedIn announced the launch of photo sharing on Android, iPhone and the mobile web. This new feature […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post LinkedIn Announces Mobile Photo Sharing appeared first on Search Engine Journal.
  • 10+ New Features Coming to AdWords: What You Need To Know

    Larry Kim
    22 Apr 2014 | 12:12 pm
    Advertisers have been running scared ever since Google announced that they’d be releasing some big new changes to […] Author information Larry Kim Larry Kim is the Founder/CTO of WordStream, a provider of PPC Management Tools. TwitterGoogle+ The post 10+ New Features Coming to AdWords: What You Need To Know appeared first on Search Engine Journal.
 
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    Bruce Clay Blog

  • How 3 Big Brands Use Storytelling to Make Everyday Products Exciting

    Chelsea Adams
    21 Apr 2014 | 9:00 am
    How 3 Big Brands Use Storytelling to Make Everyday Products Exciting was originally published on BruceClay.com, home of expert search engine optimization tips. Storytelling. It’s important. I feel like you, my Internet marketing comrades, get this by now. Interruption marketing is dead, the online attention span is dwindling, content creation is up, and your brand needs a hook to catch consumer attention before the message goes in one ear and out the other (if it even gets to the first ear at all). You get it. But what if you’re not GoPro? What if your brand is boring or mundane? What if…
  • SEO Newsletter: AdWords + Social Media = Amplified Reach

    Kristi Kellogg
    18 Apr 2014 | 11:08 am
    SEO Newsletter: AdWords + Social Media = Amplified Reach was originally published on BruceClay.com, home of expert search engine optimization tips. Internet marketing is evolving — are you? This month’s SEO Newsletter focuses on amplifying your business’s online reach with articles explaining how to use an underutilized and under-publicized paid, local search marketing platform, AdWords Express, and a guide intended to help a business choose which social networks are a good fit for their audience and investment. The strongest SEO campaigns work hand-in-hand with paid campaigns…
  • SEOs Discuss the Role of Brands as Publishers

    Kristi Kellogg
    11 Apr 2014 | 12:13 pm
    SEOs Discuss the Role of Brands as Publishers was originally published on BruceClay.com, home of expert search engine optimization tips. The SEO benefits of publishing and content marketing are huge. Google’s head of webspam, Matt Cutts, has long preached that unique, compelling, user-focused content is the hallmark of a quality, well-ranking site. As brands become publishers, they also stand to earn top-of-mind recall and establish brand recognition. Yesterday, Bruce Clay, Inc. hosted #SEOchat on Twitter. On the agenda? Brands as Publishers. When SEOs take on a content publisher…
  • To Tell the Right Stories, You Need to Listen: Michael Brito on Content Marketing

    Kristi Kellogg
    8 Apr 2014 | 1:54 pm
    To Tell the Right Stories, You Need to Listen: Michael Brito on Content Marketing was originally published on BruceClay.com, home of expert search engine optimization tips. Brands — including your business or the business you work for — have a monumental task of transforming into publishers. (Because brands are publishers today.) So in your Internet marketing role you’re wearing many hats, developing and optimizing the content to publish across the channels, and coordinating the various interests of the brand across the organization. To aid you in this task, we’ve…
  • How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence

    Kristi Kellogg
    1 Apr 2014 | 9:35 am
    How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence was originally published on BruceClay.com, home of expert search engine optimization tips. Since 1996, Bruce Clay has been commited to ethical SEO and a passion for all things concerning search. Armed with a “be a leader, not a follower” mentality, he has helped to shape the landscape of Internet marketing with his books, presentations and training — and earned his company a spot in the Inc. 500 | 5000 list for seven consecutive years Clay’s SEO insights are laced throughout every chapter of his…
 
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    SEO by the Sea

  • Is This Really the Panda Patent?

    Bill Slawski
    1 Apr 2014 | 6:02 am
    Does Google’s newly granted patent co-invented by Navneet Panda describe Google’s Panda Update? Search Quality vs. Web Spam Many of the patent filings that I’ve written about from Google address Web Spam issues, and how the search engine may take steps or follow approaches to keep its search results from being manipulated. An early example […] The post Is This Really the Panda Patent? appeared first on SEO by the Sea.
  • Google’s Panda Granted a Patent on Ranking Search Results

    Bill Slawski
    25 Mar 2014 | 5:17 am
    One of the most impactful updates at Google was the Panda Update, released into the world in February of 2011, and affecting almost “12%” of all search results. In a Wired interview of Google’s Amit Singhal and Matt Cutts, TED 2011: The ‘Panda’ That Hates Farms: A Q&A With Google’s Top Search Engineers, the name […] The post Google’s Panda Granted a Patent on Ranking Search Results appeared first on SEO by the Sea.
  • Has Advertising Information Been Used by Google in Ranking Pages in Search Results?

    Bill Slawski
    18 Mar 2014 | 9:23 am
    In January of 2011, Google’s Matt Cutts published a blog post on the Official Google Blog, titled Google search and search engine spam, which told us: One misconception that we’ve seen in the last few weeks is the idea that Google doesn’t take as strong action on spammy content in our index if those sites […] The post Has Advertising Information Been Used by Google in Ranking Pages in Search Results? appeared first on SEO by the Sea.
  • The Incomplete Google Ranking Signals, Part 1

    Bill Slawski
    9 Mar 2014 | 5:41 pm
    I’ve been seeing a few long posts lately that list ranking signals from Google, and they inspired me to start writing a series about ranking signals over on Google+. Chances are good that I will continue to work on the series there, especially since I’ve been getting some great feedback on them. This post includes […] The post The Incomplete Google Ranking Signals, Part 1 appeared first on SEO by the Sea.
  • Google’s Mobile Ordering Ahead Patent

    Bill Slawski
    2 Mar 2014 | 4:00 pm
    Will Google be transforming the way that we order from restaurants and other merchants such as pharmacists? A patent application published by Google this past week points to the possibility. Google has been experimenting with showing menus from restaurants in its search results recently, and added them as reported in Search Engine Land on Friday […] The post Google’s Mobile Ordering Ahead Patent appeared first on SEO by the Sea.
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    Search Engine Watch - Latest

  • Rank Still Matters in the Age of Secure Search

    Jim Yu
    23 Apr 2014 | 4:30 am
    Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be.
  • Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Larry Kim
    22 Apr 2014 | 1:00 pm
    Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money.
  • Schema.org Introduces New Elements for Actions

    Thom Craver
    22 Apr 2014 | 11:30 am
    Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites "to describe the actions they enable and how these actions can be invoked."
  • Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Lisa Raehsler
    22 Apr 2014 | 10:25 am
    During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale.
  • 26 Free (or Free-to-Try) Online Collaborative Tools for Marketers

    Ken Lyons
    22 Apr 2014 | 6:30 am
    Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team.
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    SEO Theory

  • A Myth Revived: Matt Cutts on Thematic Links

    Michael Martinez
    13 Apr 2014 | 1:29 am
    Dave Davies wrote a 3-part “history” of Matt Cutts’ public statements on Search Engine Watch. I only glanced through the first article and stopped reading at the following section: Links AT SES London, Cutts came right out and said what…Read more →
  • Why You Run with Spammers

    Michael Martinez
    23 Mar 2014 | 12:28 am
    Google may always be on the losing side in the propaganda wars it wages if only because the sheer weight of numbers is against Googlers’ collective voice. Recent research suggests that large groups’ decision-making processes are influenced by two important…Read more →
  • What You Should and Should NOT Be Using Guest Blogging for

    Michael Martinez
    19 Mar 2014 | 10:27 am
    Now that My Blog Guest has been penalized by Google for distributing manipulative links, the usual chorus of “white hat SEO is dead” and “Google is destroying small businesses” has risen up to quell the facts. Before you jump on…Read more →
  • How to Use Passive Link Detection

    Michael Martinez
    10 Mar 2014 | 1:14 am
    Setting up crawlers to probe other people’s Websites is unethical and unfriendly. Just because you want to know who is linking to your Website and where does not give you the right to waste other people’s bandwidth and server resources…Read more →
  • If Your Website Runs Slow Do Not Blame Your Webhost

    Michael Martinez
    4 Mar 2014 | 7:15 pm
    Before you start thinking, “Google penalizes slow Websites” pinch yourself and remember that being slow only affects about 1% of all Websites in Google’s algorithm. So there are a lot of slow sucky Websites out there which are not being…Read more →
 
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    The Search Agents

  • Large Gains for Bing in Q1

    Michelle Silverstein
    17 Apr 2014 | 9:39 am
    Q1 of 2014 was a success for the Bing Network – yesterday, we published our quarterly State of Paid Search report for Q1 of 2014, and we found that the Bing Network experienced more substantial growth than Google over the same period. While spend increased year-over-year for both Google and Bing, spend on Bing increased 60%, far more than Google’s 29%. This enabled Bing to steal some market share from Google, increasing its spend share to 24.1%. Bing’s CTR also continued to rise, increasing a whopping 85% YoY, while Google’s CTR declined from the previous year. Bing’s increasing…
  • Solid Year-Over-Year Growth for Q1 of 2014

    Michelle Silverstein
    16 Apr 2014 | 9:09 am
    Today we released our State of Paid Search Report for Q1 of 2014, and our results demonstrate solid year-over-year growth for the first quarter of the year, with total spend increasing 35%.  Click-through rate (CTR) also grew 9.5% YoY and 35.8% QoQ, driven by CTR growth on both Google and Bing.  This increase in CTR repeats a seasonal trend of CTR peaking in the first quarter of each year, unwinding from the highly competitive fourth quarter. The rise in CTR can primarily be attributed to desktops, which make up a significant majority of spend share. CPCs grew 4.6% YoY but dipped from the…
  • Ghost Blogging is Dead. Long Live SEO!

    Grant Simmons
    1 Apr 2014 | 10:36 am
    Google announced a new algorithm update that negates many of the SEO advantages of the overused phantom tactic of ghost blogging. In a move that had many SEO folk taking their last gasp, Matt Cutt’s, Google’s spam spokesman, commented, “We’ve seen these manipulative practices going on for far too long, and it’s time we stick a fork in it.” He continued, “the dead have no place in common SEO and they really mix up the relevance of current news, image search and the algorithm as a whole.” Ghost writing has long been considered an author staple, with many famous writers…
  • Female-Oriented Sites More Optimized for Mobile?

    Michelle Silverstein
    28 Mar 2014 | 9:18 am
    We recently published our latest Mobile Scorecard Report on the top 100 web-only retailers, and in the process of our analysis we fell upon some interesting findings about gender and its relationship to mobile optimization. Using Internet Retailer’s gender data on the top 500 e-commerce sites, we determined which companies had more male or female customers. Next, we aligned that gender data with our own scorecard rankings and discovered some interesting results. In general, a significant majority of the best mobile-optimized sites also had more female customers. Most of the highest scoring…
  • Web-Only Retailers Not as Mobile-Ready as They Should Be

    Michelle Silverstein
    27 Mar 2014 | 8:14 am
    Mobile devices are here to stay. Recent research indicates that about 55% of all time spent with online retail in June 2013 occurred on a mobile device. Providing a frictionless mobile experience is especially important for web-only retailers, those businesses that sell products exclusively online. Here at The Search Agency, we suspected that web-only retailers might demonstrate a greater level of mobile-readiness because of their exclusive reliance on online sales, and we set out to test that hypothesis in our latest edition of the Mobile Scorecard Report. Based on Internet Retailer’s…
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    Techipedia | Tamar Weinberg

  • How Social Media Has Become a Tool For Clinical Research

    Guest Author
    7 Apr 2014 | 11:07 am
    The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. This rapidly evolving medium can be a powerful recruitment tool that can be used to: Target specific patient demographics Drive more pre-qualified patient referrals Reduce overall costs A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. These e-patients represent a still largely untapped population of potential participants. Further surveys have…
  • A Mobile Marketing Strategy That Helps First, Sells Second

    Guest Author
    11 Jul 2013 | 6:00 am
    This is a guest post by Jay Baer. Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value. For decades, the key question has been “how valuable is the brand?” The key question moving forward is “how valuable are your apps?” Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies…
  • The Ultimate Guide to Search Retargeting, Part 2

    Guest Author
    25 Apr 2013 | 5:22 am
    This is a guest post by Ben Plomion.  In Part 1 of our Ultimate Guide to Search Retargeting, we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Today, we’re going to look at how to take your Search Retargeting efforts to the next level through Advanced Prospecting. In particular, we’re going to look at two key levels you need to master—traditional Search Retargeting and Search Retargeting on the Facebook Ad Exchange (FBX)—as well as the villains you need to avoid along the way. Level 1:…
  • STOP YOUR ONLINE MARKETING.

    Tamar Weinberg
    8 Apr 2013 | 7:40 am
    Originally posted on Real Time Email. Stop your online marketing right now. Tell me the truth: have you signed up to SEO, PPC, or social media services in the last few years, paid a couple of grand per month for visibility, and found that you were seeing slow uptake but no ROI? You and maybe one hundred thousand other small businesses. Yes, you, small business owner. The problem with marketing today versus marketing in 2006 is volume. There’s volume everywhere. There are more websites today than there were 7 years ago. There are more SEO savvy folks, so you’re vying for eyes you…
  • The Ultimate Guide to Targeting Search Profiles on Facebook

    Guest Author
    12 Feb 2013 | 5:23 am
    This is a guest post by Ben Plomion of Chango. When Facebook launched Facebook Exchange (FBX) last September, it was an important day in the history of online advertising.  Facebook accounts for some 25 percent of U.S. display inventory on the web. Now that inventory can be purchased with real-time bidding (RTB), and marketers can target their most valuable customers with a display ad on Facebook. But, though it didn’t receive as much attention as the launch of FBX, Facebook made another critical move in December when it allowed advertisers to target customers based on what they searched…
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    Powered By Search

  • How to be Creative in Link Building

    Venchito Tampon
    14 Apr 2014 | 6:41 am
    In the age of content marketing where people squeeze every value of their content to get high quality links, creativity is a must skill to consider and to improve this year and for the coming years. Doing things that are out of the box could not only make your link building tactics unique but could help you increase your campaign’s link acquisition rate. The primary reason is that webmasters will be more receptive to link back to your desired page given that you provide unique value for them. In this post, I’d like to share to you how you can be creative with your link building tactics so…
  • 24 SEO Experts Discuss their Favorite Eras of Google

    Goran Popovic
    9 Apr 2014 | 7:47 am
    Understanding what happened in the past (and why it did) in addition to following current trends can offer a more complete picture of a phenomenon, a picture with deeper context and practical use. This post takes a look at the history of local SEO through our infographic and asks 24 SEO experts to consider their favorite eras of Google. Some of the answers may surprise you!  Click to expand our History of Local SEO infographic. Which era of Google is your favorite and why? Wil Reynolds Seer Interactive | Twitter | Google+ This is my favorite time in Google’s history, we as SEOs should…
  • Content Marketing Metrics Your CEO Cares About

    Hayley Mullen
    1 Apr 2014 | 10:37 am
    I was thinking of calling this post “Escape From The Data Dump” but then it might devolve into a series of Kurt Russell references and I don’t want to distract from the point. The point being that as marketers, it’s easy to get overwhelmed by what feels like a metrics overload. We have access to so many insights and tools of measurement and numbers that it can often be more distracting than helpful. Determining which metrics are actually worth your precious time can be tricky – and even trickier is figuring out which ones you need to divulge to those you’re reporting to. Our…
  • InboundTO Meetup Recap: BIG brands, BIG time SEO results. A panel discussion

    Alex Rascanu
    26 Mar 2014 | 9:00 am
    Last Thursday, we organized a panel discussion for InboundTO titled BIG Brands, BIG Time SEO Results as part of our Inbound Marketing Toronto event series. Dev Basu, CEO of Powered by Search, and Brent Chaters, Enterprise Online Business Manager at Intuit and author of Mastering Search Analytics, took part in the panel discussion moderated by digital strategist Alex Rascanu. Sponsored by Powered by Search and hosted by BNOTIONS, the event was very interactive and received much positive feedback from the 40 marketing professionals in attendance. The panelists answered questions that were…
  • How Relationships Work in Link Building

    Venchito Tampon
    25 Mar 2014 | 6:25 am
    In link building, you often hear the statement like “build relationships, not links.” This presents one important element that is lacking in many link building campaigns – relationships. Building relationships is far more difficult and crucial when looking at generating links from relevant and authoritative websites. Here’s why this is crucial and you should be careful with it: A wrong move can negatively affects your brand’s image. A relationship that doesn’t benefit both parties might only last for a while. Asking for an immediate response/link/mention of your brand would…
 
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    Marketing Pilgrim - Internet News and Opinion

  • 10 pressing questions for the godfather of search marketing

    Gareth Davies
    23 Apr 2014 | 5:01 am
    Marketing Pilgrim’s Gareth Davies asked search marketing legend Danny Sullivan the ten most pressing questions for any search marketer… #1 Google: Gareth: Danny, in the last 2 years it appears to some that Google’s Algorithm may favour a larger brand over a smaller business in the search results. How effective can SEO be for driving organic traffic to a small businesses in 2014? Danny: I think Google’s algorithm is trying to favor brands — not large brands over small brands but brands over sites that you wouldn’t care if you never found them. Brands have value, usually…
  • Do you trust professional content you found on Facebook?

    Cynthia Boris
    22 Apr 2014 | 4:19 pm
    Suppose I emailed you an article about a radical way to drive traffic to your website. Would you be more likely to trust this article if it came from LinkedIn, Facebook or Twitter? According to “The Mindset Divide: Spotlight on Content” from LinkedIn and Millward Brown Digital, where you found the content could be just as important as who wrote it. To be fair, LinkedIn did sponsor this study so obviously it leans in their favor but I still believe there’s a point to be made. Let’s take this off social media and look at it this way; I send you a link to an article. The link…
  • Google livestreams launch of the ‘shiny appy AdWords’ upgrade

    Cynthia Boris
    22 Apr 2014 | 2:15 pm
    This morning, Google execs stood up in front of 170 search market experts to unveil the all new, sleek, shiny, fully-connected, app-driven Adwords program. Jerry Dischler, Vice President of Product Management, AdWords says this is an exciting time to be a marketer because there are so many ways to reach the consumer – Google Search, Google Maps, YouTube, mobile, messaging, in-app, over-app, underdog and around the corner. More options doesn’t mean easier and it doesn’t automatically mean more effective. For that, you have to, as Dischler says, “turn signals into…
  • Simple, Fun, Creative = Winning Video

    Guest
    22 Apr 2014 | 6:11 am
    The guys and gals over at Owler get it. They figured out that you don’t have to spend five-figures to make a fun, and very effective, video that explains your business and gets a customer to understand what you do in under two minutes. Check this out. Great video, right? So how can you do the same without breaking the bank? Here is what Owler had to say about the making of this video. Start With Identifying Your Benefits We started by brainstorming the most important benefits of Owler to our target audience. We narrowed it down to three benefits. Company alerts, curated…
  • You oughta be in pictures – if you want your social media to soar

    Cynthia Boris
    21 Apr 2014 | 12:59 pm
    As much as it pains this writer to say it, the public’s love affair with photos is going strong. New numbers from SocialBakers shows that photos have no equal when it comes to engagement. In March, they examined the Facebook posts made by 30,000 brands including both smaller fan pages and blockbusters with more than 1,000,000 followers. Of those posts, 75% included a photo. This doesn’t surprise me. A branded Facebook post just looks unfinished if it doesn’t have a photo. Plus, Facebook has made it so easy to add multiple photos and to replace bad photos that come over with…
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    Search Engine People Blog

  • Planning Your Social Media Mother's Day Campaign

    Michelle Rebecca
    22 Apr 2014 | 10:25 am
    Mother's Day Card. Photo by ninahale We love our moms, and after all they've done for us, it only seems fitting to celebrate them in a big way. With a kick-butt marketing campaign designed to get the word out about your products and services, you can make the day of every mom out there AND generate some great business at the same time. See also: How To Get Email Marketing During Holidays Right Here's a quick and dirty guide to getting started: Use Google's Here's To The Moms With so many people using Google, why not take advantage of the high traffic this search…
  • How to Encourage User Reviews: Tips for Small Business

    Alicia Thomas
    22 Apr 2014 | 6:25 am
    Customer Reviews by Frank Gruber If you're a business owner, you likely already know the importance of getting reviews from your customers. From a digital marketer's perspective, there are two main reasons why online user reviews are so important: Having reviews of your product or service can have a real effect on potential customers who are researching online. A recent study by BrightLocal found 73% of consumers say positive reviews increase their trust of a business! (Ed.: and even 1 star reviews have a 107% better conversion rate than no-reviews products) Having multiple good…
  • (Not Provided) Data in Adwords: The Facts

    Ryan Cruz
    21 Apr 2014 | 10:25 am
    Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches: "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com" Organic Google searches are already severely limited: you can't see the search query that drove a visitor to your site. How does this work for Adwords' query referral restrictions? Facts Query Data on Ad Clicks from signed-in searches are removed This means that the search…
  • 7 Ways to Work Storytelling into Your Marketing

    Mandy Boyle
    21 Apr 2014 | 6:48 am
    Storytelling by Jim Pennucci Storytelling is the part of marketing they always forget to tell you about, yet is as ancient and practiced as the concept of community itself. Between the KPIs and the demographics, storytelling in marketing can occasionally get lost. But losing the aspect of storytelling in your marketing is what may be causing you to miss your targets, or face a negative online sentiment, or struggle with conversion rates. Simply put, storytelling is a powerful key to getting people to not only trust you, but to take action – and it's been so for thousands of years.
  • Personal Branding And Personality: The Privacy Balance

    Jonny Ross
    18 Apr 2014 | 6:25 am
    Personality by Joel Mark Witt Ever thought about yourself as a personal online brand? If you were to take a look at your online footprint, what would it say about you or your business? Would it be a true representation of who you are? Would it be full of personality? Ensuring your online personal brand is positive, appropriate, yet full of personality is crucial. They say that first impressions count – well this saying has never been more appropriate! There are three main reasons why you should ensure you create a positive online brand: Employment. Employment. Employment. Why? When…
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    bestwebdesignseocompany.com

  • A Visual Overview Of PPC versus SEO Marketing Online

    31 Mar 2014 | 9:46 am
  • What Lies Ahead For SEO and Search Marketing In 2014

    19 Feb 2014 | 1:22 pm
    2013 was a significant year for search engine optimization (SEO) professionals, with one of the largest algorithm changes made by Google in nearly a decade. Some predicted SEO was all but dead. Fear not. SEO is not dead, but it is once again evolving; and with these changes it is best to have diversified sources of traffic because organic SEO is going to get more difficult. Going forward in 2014, much of what you learned in 2013 is still going to be relevant. However, there are definitely several key things you should keep in mind with respect to search engine optimization this year: 1.
  • Your Landing Page Must Be Properly Optimized To Generate Leads

    13 Feb 2014 | 12:43 pm
    To understand why page optimization is so important for generating online leads, let’s go back to what a landing page is in the first place. For our purpose, a landing page is defined as a customized web page a prospect sees, after clicking a link from either a paid or organic search result, which contains a lead form to capture visitor information. When you need to capture leads, a landing page is critical to the process. Think about it. The visitor must take the time and energy to digest what is being presented and fill out a form. Without an
  • Why Are Sitemaps Important To Get Large Websites To Rank In Google or Yahoo

    8 Feb 2014 | 6:16 pm
    Many website owners are constantly on the lookout for ways to get their websites to rank on Google and Yahoo search engines. The larger the website is, the more pages of content that need to get indexed in order to move the site up the organic search rankings. Utilizing many of the tips and tricks that you find only can offer a temporary solution, but many times those efforts are short lived and the pages fall in the rankings quickly. Implementing a sitemap on larger sites is one of the best ways to get a website ranked. Here are some of the reasons that your website simply must have a…
  • Learn Why Site Architecture Is Important In Determing Your Website Rankings

    7 Feb 2014 | 1:42 pm
    The structure of your website, or website architecture is critical when it comes to ranking well in not only Google, but every major search engine such as Bing and Yahoo. Website architecture has effects on your viewers experience and usability as well as how visible your site is to search engines and rankings. We will discuss some important factors of web design and architecture, and why they are important to your search ranking or on site search optimization in this article. The number one key to website structure is making your website easy to navigate. The reason this is crucial for…
 
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    Search Engine Guide : Small Business Search Marketing

  • Increasing Site Speed: 8 Often-Overlooked Steps

    22 Apr 2014 | 9:54 am
    by Jayson DeMers How important is your website's speed? When it comes to internet traffic, it's critical - and that may be an understatement. Users expect their online experiences to move like lightning, and a slow-moving website can propel them to a different one in mere seconds. While many site owners know that speed matters, most don't realize how many different ways there are to improve it. Read on to learn more of its significance and what advanced - and often overlooked - steps you can take to increase website speed.Why Site Speed?Why is site speed so important? The following statistics…
  • How do you break into SEO?

    21 Apr 2014 | 11:15 am
    by Mike Moran If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: "How do I break into SEO?" I honestly get this question several times a month. And each person that asks me is ready for my answer. Some seem ready to take notes. They expect that I am going to rattle off some kind of canned answer that will unlock the secret to their future career. But I don't, because it isn't that easy. Some people readily accept that it isn't that easy. If it were easy, they wouldn't need to ask. In fact many…
  • 10 Ways SEO Works for B2B Companies

    15 Apr 2014 | 1:40 pm
    by Jayson DeMers When marketers think of SEO, they often misunderstand its relationship with B2B companies. Typically, SEO is associated with B2C organizations, since customer acquisition is focused on a positive brand user experience. It's easy to forget, though, that marketing to other businesses still involves marketing to people and building relationships. The reality is that 67 percent of the B2B buyer's journey is completed online. B2B companies serious about establishing an authoritative web presence, unlocking the revenue potential of their website, and creating a positive user…
  • A Simple Overview of Meta Tags

    10 Apr 2014 | 6:01 pm
    by Stoney deGeyter It always amazes me at the number of people I come across who equate SEO with "adding keywords to meta tags." As if SEO is a bag of magic beans that when properly placed, grow your site to a #1 ranking--you know, where the goose that lays the golden eggs lives. I've seen that movie, and it's called a fairy tale for a reason. It's just not true! Let's go ahead and dispense with any magic beans misconceptions about SEO meta tags and clear the air. I'll make this as short and painless as possible. What are Meta Tags? There are all kinds of meta tags, but only three that matter…
  • How Schema Helps Your SEO Campaign

    8 Apr 2014 | 12:16 pm
    by Jayson DeMers Search engine optimization (SEO) is the internet marketing discipline that aims to increase your website or other online presence (such as a blog or social media page) and visibility within search engine results pages, such as Google and Bing. For example, if you're a florist in Houston, your customers and potential customers are probably googling "Houston florist" or "flower delivery Houston" which means your site needs to display preferably in the first three Google search results. Studies show that people almost never go beyond the first page of search results and rarely…
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    Online Marketing Blog

  • Facts Tell, Stories Sell – The Importance of Story Before Marketing

    Lee Odden
    22 Apr 2014 | 7:31 am
    Recently my sister in-law, Melanie, shared with me the success of her initial ventures into a new business selling a collection of handmade dolls, stuffed animals and blankets. A successful medical career working at a hospital keeps her more than busy, but the side venture is enabling her to make her creative hobby into something more. Our recent discussion about turning this venture into a business surfaced many questions that a lot of new business owners face: What might be involved with hiring, manufacturing, logistics, taxes, incorporation and of course marketing. Melanie has a knack for…
  • Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression

    Ben Brausen
    18 Apr 2014 | 4:30 am
    #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user…
  • The Hidden Value of Influencers in B2B Content Marketing

    Lee Odden
    17 Apr 2014 | 3:59 am
    In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats like “Buyers are two-thirds to 90% through the sales funnel before they contact sales” (Forrester) and “72% of B2B buyers use social media to research solutions to purchase.” (DGR 2014 B2B Buyer Behavior Survey) have a lot of B2B marketers focusing…
  • Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO

    Lee Odden
    16 Apr 2014 | 4:02 am
    During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community. Those experiences have helped me take the temperature of what marketers questions are so I can apply those insights in our consulting and for future presentations. Topics that seemed to be high in demand include working with influencers in combination with content marketing and social media.   As popular as content and social media marketing are in terms of increasing budgets…
  • Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

    Lee Odden
    14 Apr 2014 | 4:43 am
    When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and running into each other at numerous conferences since, I’ve learned three things about Justin:  1. He’s incredibly fit.  2. He’s an amazing cook.  3. He’s equally intelligent and passionate when it comes to social media. In this Social Media Smarts interview, Justin covers everything from how he came in to the social media world to how marketing and…
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    John Battelle's Search Blog

  • The Next Vegas Will Be A City That Lets You Truly Disappear – If Only For A While

    jbat
    21 Apr 2014 | 9:34 pm
    The post The Next Vegas Will Be A City That Lets You Truly Disappear – If Only For A While appeared first on John Battelle's Search Blog.(image) My daily reading took me to two places today – to Compton, California, well-known for its crime to anyone who grew up in LA (as I did), and to this NYT piece, which muses that the city, once the place we went to disappear, is likely to be the first place where anonymity is no longer guaranteed. (Not coincidentally, Pell found both pieces as well in his excellent NextDraft). The Compton story informs us that for one month in 2012, the…
  • Else 4.21.14: It’s (Almost) All Google

    jbat
    21 Apr 2014 | 5:44 am
    The post Else 4.21.14: It’s (Almost) All Google appeared first on John Battelle's Search Blog.Welcome back to Else – I took a week off for Spring break, so this covers two weeks of the best stories related to the work I’m doing on the book. Reflecting an increased focus on Google, this edition of Else is flush with Google news, from its purchase of Titan Aerospace to its unusual willingness to show us a peek behind the curtain of Google X. Google also had a confounding earnings release, took steps to consolidate power in the hands of its founders (again), and had an…
  • What Is Google?

    jbat
    9 Apr 2014 | 6:49 pm
    The post What Is Google? appeared first on John Battelle's Search Blog.Every so often it’s fun to see what Google says about itself via its autocomplete function. For your enjoyment, a few choice images:                   The post What Is Google? appeared first on John Battelle's Search Blog.
  • Else 4.7.14: So Much Information, Precious Little Insight

    jbat
    6 Apr 2014 | 6:26 pm
    The post Else 4.7.14: So Much Information, Precious Little Insight appeared first on John Battelle's Search Blog.Reading over my picks from the past week, I noticed a strong theme – we’re using more and more apps, creating more and more data, but we’re not seeing the true value we might from connecting all the dots. Sure, the NSA is – and Facebook, Google, and other large platforms are as well. But imagine what happens when *we* get those insights?! A move from the center (big platforms) to the node (us) of the information ecosystem seems imminent… Apps…
  • Introducing #Climate

    jbat
    3 Apr 2014 | 11:07 am
    The post Introducing #Climate appeared first on John Battelle's Search Blog. As many of you know, each year I write a set of predictions about the industry – this year, however, I had a bit of a hard time getting going. The reason? A persistent sense of “existential anxiety” around climate change. In Predictions 2014: A Difficult Year To See, I wrote: I’ve been mulling these predictions for months, yet one overwhelming storm cloud has been obscuring my otherwise consistent forecasting abilities. The subject of this cloud has nothing – directly – to do with…
 
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    Ask Kalena

  • Fast Five in Search – Week 17, 2014

    Kalena Jordan
    20 Apr 2014 | 2:57 pm
      Last week I treated you to five of my favorite Social Media Marketing News Sources. This week I share the remaining five that wouldn’t fit on last week’s list. Here’s this week’s Fast Five – Top Social Media News Sources (continued): 1) Social Media Today – This site claims to pull together “the world’s best thinkers on social media”. While that statement is always going to be relative, I can vouch for the consistent freshness of their content. Be sure to check out their infographics channel while you’re there. 2) Social Fresh…
  • Free Bing Ads Credit – Be Quick

    Kalena Jordan
    15 Apr 2014 | 1:28 am
    So remember I posted a few weeks back about Search Engine College having $100 Bing Ads credit vouchers to give away? Well we still have a few vouchers left, but they need to be claimed by 30 June 2014. So if you have been wanting to try Bing Ads, now’s your chance to test the waters with USD 100 in free ad credit, courtesy of Bing Ads and Search Engine College. Simply sign up to become a subscriber and the voucher is all yours. Heck, we’ll even throw in a $75 AdWords voucher for good measure. Don’t delay though, as we only have a handful left!
  • Fast Five in Search – Week 16, 2014

    Kalena Jordan
    13 Apr 2014 | 2:23 pm
      After posting my list of Top Digital Marketing News Sources a few weeks ago, some of you asked me if I could recommend some sources that focus exclusively on social media and social marketing news. I’m happy to oblige with this week’s Fast Five. There’s more than five, but let’s stick to the format and reveal five at a time (more next week). Here’s this week’s Fast Five – Top Social Media News Sources: 1) SiteProNews Social Media News – SiteProNews is probably the largest single source of daily social media news that I visit in my morning…
  • Fast Five in Search – Week 15, 2014

    Kalena Jordan
    6 Apr 2014 | 2:11 pm
      Google’s head of spam fighting – Matt Cutts – posts regular videos on the Google Webmasters YouTube channel. His posts can make waves in the SEO industry like no other because they often preview upcoming changes to the Google algorithm. So this week’s Fast Five is a collection of Matt Cutt’s most popular webmaster videos of all time. Here’s this week’s Fast Five: 1) How Does Google Search Work? – In this video, Matt explains how Google’s ranking and website evaluation process works from the crawling and analysis of a site, crawling…
  • Fast Five in Search – Week 14, 2014

    Kalena Jordan
    30 Mar 2014 | 1:52 pm
      Last week I treated you to five of my favorite Digital Marketing News Sources. This week I share the remaining five that wouldn’t fit on last week’s list. Here’s this week’s Fast Five – Top Digital Marketing News Sources (continued): 1) TechCrunch – This site is similar to Technorati but more about the companies / products and less about the Silicon Valley egos. I’ll visit this site if I want to know more about a particular tech company, app or product. TechCrunch is best known for profiling startups, reviewing new Internet products and…
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    aimClear® Blog

  • Ready, Set #CloakYoSelf! aimClear To Speak & Spread #HeroConf Love

    Erica Melchior
    17 Apr 2014 | 2:56 pm
    Coming up in just under two weeks is the annual Hero Conference 2014, a well regarded annual stop on the American PPC conference circuit. aimClear has spoken at Hero Conference for the past two years, and we’re looking forward to once again sharing our thoughts on the latest online marketing strategies and best practices in Austin from April 28-30. We’ll have a special presence at Hero Conference this year (proud to provide some special swag to keep attendees warm!), and our own Merry Morud, Social Advertising Director at aimClear, will be taking the stage. We’re ready to have some…
  • Trending Visual With Pinterest & Instagram! Making the Most of Your Content

    Megan Rivas
    7 Apr 2014 | 6:51 am
    At the end of February, I had the privilege to speak at SEM PDX Searchfest on the evolution of visual media on the panel, “Trending Visual with Pinterest and Instagram.” For those of you who were unable to attend, don’t fret. Today, we’re sharing highlights from the presentation to keep you up to speed. Let’s jump right in! We all know that visuals are becoming more prevalent across many social media channels and we have definitely seen a paradigm shift occur. In this blog post, we will cover what exactly that means for marketers, and what we can be doing NOW across these more…
  • aimClear Is Hiring TV Reporters! Let’s Take Social Journalism To The Next Level

    Marty Weintraub
    5 Apr 2014 | 5:27 pm
    aimClear is thrilled to be hiring one or more experienced professional multimedia journalists. If you are the right combination of videographer, writer, video editor, reporter, storyteller and on-camera presenter, we need your talent and energy to help us lead the next generation of social journalism.  Yep, we’re building a state-of-the-art video production facility, under construction and nearly complete, on the third floor of our Duluth office. The successful candidate will produce, write scripts, shoot and edit video, crank podcasts and stretch limits with sweet digital arts content…
  • Proprietary Audiences & Masterful Lead Gen! Mathew Sweezey Interviewed

    Erica Melchior
    4 Apr 2014 | 1:41 pm
    Today, aimClear’s Mike Marshall continues his video interview coverage from ClickZ Live in New York. There were so many great speakers and sessions this year, and we were fortunate to catch up with a few different speakers to discuss various industry topics. Mathew Sweezey, Marketing Evangelist at Salesforce, shared his views on building a proprietary audience. The whole idea behind a proprietary audience is that “you need to be able to reach out to people and not having to keep spending money to engage new people and buy new audiences.” This applies to paid, owned and…
  • Bing (Ads) it On! aimClear Interviews Evangelist John Gagnon at #CZLNY

    Erica Melchior
    3 Apr 2014 | 7:38 am
    The first ever ClickZ Live New York has so far been an enriching experience, and we’re excited to bring you video coverage straight from the show floor! Follow along throughout the rest of the week for exciting video interviews with some of ClickZ Live New York’s finest speakers and panelists. aimClear’s Mike Marshall got the chance to catch up with John Gagnon, Bing Evangelist at Microsoft, about new product features such as the Search Term Report which provides marketers with more data to recognize patterns, act and make smarter decisions. With Bing Ads’ expanded…
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    Branded3

  • Five exciting things to expect at B3’s User-centric SEO seminar in May

    Natasha Nanner
    17 Apr 2014 | 8:38 am
    Next month, Branded3 will be hosting our User-centric SEO seminar in Leeds and London, providing in-house marketers with the opportunity to learn how best to engage with users and with Google. Join us for a stimulating afternoon of invaluable industry advice, including presentations on technical SEO and Content Strategy. But that’s not all that is on offer! Here are five more exciting things you can expect at the upcoming B3 seminar: A special guest speaker Stephen Poole, Multi-platform Group Sales Controller at ITV, will be sharing his expertise on monetising mobile channels with…
  • Programatically assigning a Customer Group in Magento

    Douglas Radburn
    17 Apr 2014 | 3:45 am
    Magento’s Customer Groups give you the ability to offer different pricing and promotions to customers based upon their grouping. This grouping might be initially set when you add the customer, but it might change over time. You might have one customer in a group, or thousands. The Customer Group might change because you want the specific customer to be in a different group, or you might want to programatically set the Customer Group based on decisions or actions taken by your customer. Creating Customer Groups Each customer is initially assigned to one of the following default Customer…
  • Magento Roundup April 2014

    Douglas Radburn
    11 Apr 2014 | 8:34 am
    We read a LOT at Branded3. We’re always looking at articles to back up our own findings and to push us into new areas and exciting new developments. With this in mind, there is a lot happening with e-commerce and Magento specifically at the moment, so here are a list of great resources that you should take a look at from the last month: Magento 2 Webinar On Frontend & Layout Architecture – Q&A Session Earlier in the week, there was an official #Magento2 Q&A session regarding the Frontend & Layout Architecture that will be in place. Some great information was shared…
  • Learn how to create long-term SEO strategies with @Tim_Grice at #SMXLondon

    Felicity Crouch
    9 Apr 2014 | 8:09 am
    Next month, the global SEO conference series – SMX – is coming to London, and Branded3’s very own Director of Search, Tim Grice, will be there to present his thoughts on how to drive long-term results through SEO. Alongside David Naylor, the MD & Director of SEO at Bronco, and Duane Forrester, the Senior Product Manager at Bing; Tim will be presenting during the SEO track between 1 – 2pm on Tuesday 13th May, at the Chelsea Football Club. The presentation – entitled: Long-term SEO: How to win for years, not days – will teach delegates what the important elements of an SEO…
  • Digital PR on a global scale: Centralised versus de-centralised Content Marketing

    Jack Cornwall
    9 Apr 2014 | 6:49 am
    Centralised Content Strategy The planning, development and subsequent distribution of content through any form of media, created by a national, international or global head office. De-centralised Content Strategy The planning, development and subsequent distribution of content through any form of media, created independently by local satellite offices rather than a company’s head office. Day-to-day working on enterprise campaigns can be tricky enough – but have you ever considered the logistics behind organising a press release for a company like Microsoft? With customers varying from…
 
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    Stone Temple Consulting - Digital Marketing Excellence

  • Google+ Hangouts for Business by David Amerland: A Review

    Mark Traphagen
    15 Apr 2014 | 6:52 am
    Google+ Hangouts is a disruptive technology. As David Amerland says in his new book, Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time, only Google could have done it. Author David Amerland appearing on Stone Temple’s Digital Marketing Answers Hangout on Air Show We are hardwired to connect with those we trust, and and this hardwiring has led to a constant push for greater interaction and connection on the web (p. 10) Amerland’s latest book is really two books in one. It’s both a how-to manual on…
  • New Google Plus Views Count: Important Metric or Vanity of Vanities?

    Mark Traphagen
    2 Apr 2014 | 7:26 am
    On March 31, 2014 Google+ added a new visible metric to profiles and pages: view counts. View counts now appear on the cover images of pages and profiles, next to the follower count (if the person or page has made that count visible). In this post you’ll learn: What view counts are and what generates them Why Google+ implemented them How to evaluate them Why they’ve replaced the Page +1 count (yes, they have!) How important they are (or aren’t!) Understanding Google Plus View Counts What are Google+ view counts numbers? According to the official Google help page: This…
  • Neal Schaffer: Social Media in 2014 and Beyond

    Mark Traphagen
    31 Mar 2014 | 5:15 am
    Recently Neal Schaffer was our guest on our Digital Marketing Excellence Show. Neal has been a Forbes Magazine Top 50 Social Media Influencer for two years running, is an internationally-known keynote speaker on social media strategies, and is the author of several popular social media marketing books, including his most recent Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. In the hour-long interview conducted by Stone Temple Consulting CEO Eric Enge, Neal Schaffer shared a wealth of useful information about how various social…
  • Duane Forrester’s 5 Keys to Improving Search Rankings

    Eric Enge
    26 Mar 2014 | 7:54 am
    Eric Enge: When a publisher comes to you and says, “What should I do to improve my SEO in rank well and Bing,” how do you answer that question? Duane Forrester: There’s a fairly substantial movement toward being extremely thoughtful about where you put time and money. It’s easy to say that, and everyone likes to think that they’re behaving that way. When people ask me where to invest their money I really try to look at the bigger picture, and this has caused me to put together this chart. Investment Priorities for Publishers To me, these are the five core areas.
  • Is Link Building Dead?

    Eric Enge
    24 Mar 2014 | 11:15 am
    Are We Hunters or Are We Farmers? This past week had two major events of note. These included Google’s banning of MyBlogGuest and assessing a manual penalty on Portent, Inc. The penalty on Portent now appears to be lifted. What are we to make of all this? Is Google seriously turning up the heat? This is something that I predicted in my 6 SEO Predictions Post for 2014 post for Search Engine Watch. I think that we can safely say that Google is turning up the heat. Actions by Google are an outcome of more than a decade of hunter-like mentality by SEOs. What I mean by this is that many link…
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    Internet Business & Marketing Strategy - Andy Beard

  • SPAM Box Zero in Gmail – The Ultimate Goal

    Andy Beard
    1 Apr 2014 | 3:28 am
    I have read hundreds of articles on how to achieve in-box zero, but never an article on how to ensure that the email lists you signed up for or important notifications never end up in the spam folder. Lets face it, Google even classify their own emails as spam sometimes Set Up Universal Spam Filter Go to Gmail Settings >> Filters >> Create New Filter For those that don’t know their way around Gmail Click on cog icon Click settings Click the filters tab (yeah I know the tabs aren’t obvious) Scroll all the way to the bottom of the page Click the “Create New Filter”…
  • A Comical Story About Failed Onboarding Process

    Andy Beard
    27 Mar 2014 | 9:19 pm
    Update 31st March It turns out the account might have been a hoax/fake account Hi everyone, I just talked w/Patrick Pichette: the @googlepatrick account is a fake. /cc @amac — Rick Klau (@rklau) March 25, 2014 I have noticed a few fake accounts on Twitter have recently added details that they are fake within the description and then are allowed to “pass” so it would be unusual for Twitter to actually remove an account for this specifically. Also if an account is removed for that reason, the error messages should be different Original Story I am writing this because I think…
  • SEO vs Inbound Marketing vs Content Marketing – A Reality Check

    Andy Beard
    25 Mar 2014 | 12:04 pm
    I am a big believer in reality over fiction in marketing when it comes to data. Creative writing is one thing, fudging the numbers is quite something else. According to TFM & A Insights Update: They have been very proactive in fixing the content with something more suitable so I have removed the nofollow “The below Google Trends graph on Content Marketing search vs. SEO Marketing search speaks for itself” Lets even add in our friend “Inbound Marketing” Unfortunately this is selection bias.. Selection bias Selection bias is a statistical bias in which there is an…
  • How To Stalk a Company on Social Media (For Their Benefit)

    Andy Beard
    11 Mar 2014 | 10:57 am
    I recently wrote about how we can fight against patent trolls in the marketing space. As I mentioned in that post, one of the simple proactive ways to combat patent trolls and companies taking the legal route armed with trivial incremental software patents is simply to support their competitors and in particular their targets. Some alternate titles could be:- Searchmetrics Employees To Follow On Social Media or How to support the company sued by Brightedge for trivial software patents or How to empower your biggest fans on social media Follow them & their employees on social media…
  • My Software Patent Troll Veto ( BrightEdge )

    Andy Beard
    7 Mar 2014 | 9:25 am
    I love patents – I think allowing true inventors some protection for their efforts is a wonderful thing e.g. Cats Eyes were an amazing invention that I am glad were so widely adopted in the UK. I am not even totally against software or business process patents – I think it is possible to come up with something which is more innovative than “do it on a computer” or “automate it more” patents. e.g. PageRank I am on the fence regarding the Apple/Samsung wars with design patents & FRAND patents. I own both Android & iOS devices. Patents also have some…
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    Pubcon

  • Don’t Miss Last Chance To Attend Pubcon SFIMA Summit 2014

    Lane R. Ellis
    22 Apr 2014 | 7:17 am
    Don’t miss your opportunity to attend Pubcon South Florida Interactive Marketing Association (SFIMA) Summit 2014, which takes place this Thursday, April 24 at the Greater Fort Lauderdale / Broward County Convention Center in sunny Fort Lauderdale, Florida. Two strong keynote addresses are on tap at Pubcon SFIMA Summit 2014, with Google’s Matt Rogers and Jeffrey Eisenberg, bestselling author, Internet marketing pioneer and partner at Eisenberg Brothers and Associates. Eisenberg’s eagerly-anticipated keynote presentation will explore Amazon.com’s success, as he previews…
  • Now Accepting Speaking Proposals For Pubcon Las Vegas 2014

    Lane R. Ellis
    21 Apr 2014 | 7:00 am
    We are now accepting speaking proposals for Pubcon Las Vegas 2014, the premier social media and optimization conference, which will take place on October 6 – 9, 2014 at the Las Vegas Convention Center. If you are an excellent search or social media speaker and would like to take part in a session during Pubcon Las Vegas 2014 — the exclusive home of the second annual U.S. Search Awards — use our handy session proposal utility and submit your speaking proposal for one of the world’s largest technology conferences: http://www.pubcon.com/session-proposal.cgi If you know…
  • Strong Keynotes By Eisenberg And Rogers On Tap At Pubcon SFIMA Summit

    Lane R. Ellis
    15 Apr 2014 | 7:15 am
    Two strong keynote addresses are on tap at Pubcon South Florida Interactive Marketing Association (SFIMA) Summit 2014, as Matt Rogers, head of industry for the large customer sales group at Google and Jeffrey Eisenberg, bestselling author, Internet marketing pioneer and partner at Eisenberg Brothers and Associates are set to present at the event on Thursday, April 24 at the Greater Fort Lauderdale / Broward County Convention Center in sunny Fort Lauderdale, Florida. During the morning Pubcon SFIMA Summit 2014 keynote, Eisenberg will speak about "What you need to survive and thrive: The…
  • Don’t Miss 2nd Annual Pubcon Las Vegas 2014 US Search Awards

    Lane R. Ellis
    9 Apr 2014 | 7:00 am
    Pubcon, the premier social media and digital marketing conference, is excited to once again be the2nd Annual U.S. Search Awards at Pubcon Las Vegas 2014 exclusive home to the U.S. Search Awards during our massive Pubcon Las Vegas 2014 event, named a Forbes must-attend conference and an Inc. top conference for growing your business. The second annual U.S. Search Awards, in association with joint headline sponsor Manual Link Building and trade association partner Search Engine Marketing Professional Organization (SEMPO), feature a strong panel of noted judges and both recognizes and rewards…
  • Pubcon New Orleans 2014 Twitter Contest Winners Announced

    Lane R. Ellis
    8 Apr 2014 | 6:30 am
    In March Pubcon New Orleans 2014 concluded a successful week of social media and digitalGoogle’s Danny Bernstein at Pubcon New Orleans. Photo: Tim Ash. marketing learning, and during the conference a vast amount of excellent Pubcon information was shared Twitter using the #Pubcon hashtag. To kick off the week we announced our Pubcon New Orleans 2014 Twitter Contest, and are now happy to award the three top tweeters during the conference our contest prizes. For tweeting the best search or social media tips, advice, take-aways, the top “Why I come to Pubcon” moments, and the…
 
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    Bing Ads Blog

  • Using Data Transparency Insights to Optimize Your Bing Ads Campaigns

    Gabriel Kwakyi - MSFT
    22 Apr 2014 | 11:15 am
    Quick quiz: what do your ad rank, quality score, CPC, impression share and ROI all have to do with each other? The answer is that they are all directly influenced by your CTR! When it comes to improving the yield of your search advertising campaigns...(read more)
  • PPC Back to Basics – Get Started with Conversion Tracking

    Simone Schuurer - MSFT
    22 Apr 2014 | 12:00 am
    What is conversion tracking? Anyone investing in advertising usually wants to know the effectiveness of their advertising efforts. When you advertise using pay per click, you can obviously measure the clicks, however, clicks are not the last action...(read more)
  • Optimizing for Spring Webinar: Share of Voice, Broad Match Strategy and More in Bing Ads

    Tina Kelleher - MSFT
    21 Apr 2014 | 12:00 pm
    Do you know not only how many impressions you're getting through your Bing Ads campaigns, but how many impressions you’re losing to competitors? Are you looking for some insight as to why that might be happening so you can make some changes and...(read more)
  • 10 more things you should know about European ecommerce

    Ian Harris Guest Blogger
    16 Apr 2014 | 12:00 am
    Last month I wrote a blog about the 10 things you should know about European ecommerce , but such a huge topic comprised of dozens of different markets can’t be summarised in just 10 points so here are some more things you need to know about Europe’s...(read more)
  • Bing Ads March Release Summary: Top 6 Improvements in Usability, Speed and More

    Aurea Astro - MSFT
    15 Apr 2014 | 12:30 pm
    2014 is on a roll, thanks to your continued feedback and participation in customizing the tools. We’ve been very much focused on improving user experience by shortening workflows and expanding performance insight. Our goal is to ensure you get the...(read more)
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    Get Elastic Ecommerce Blog

  • When a Winning Tablet Design Flops on Desktop

    Linda Bustos
    23 Apr 2014 | 1:04 am
    Do tablet users behave (and convert) similarly to desktop users?Clark’s shoes set out to answer this question by testing its winning tablet design on desktop against its desktop version. The case originally appeared on WhichTestWon (a fantastic resource of A/B tests).Winning tablet designDesktop versionThe tablet design pinched revenue per visitor by 2.6% (at 94.89% confidence).So what?While this doesn’t seem like a huge difference — the team expected tablet to win.The point is, site design should be optimized for different device contexts.“More often than not, testing…
  • 5 Places to Hide Easter Eggs in Ecommerce Marketing

    Linda Bustos
    21 Apr 2014 | 1:04 am
    Originating as inside-jokes in video games, TVs and movies, some digital marketers have also used Easter eggs to crack up customers.For the last 2 years, we’ve run Easter features on Easter eggs in ecommerce marketing: How Easter Eggs Can Beef Up Your Marketing and Ecommerce Easter Eggs 2.0.This year we break down 5 places you might hide an Easter egg in your ecommerce site or marketing. There’s only 2 rules – the eggs must be hidden, and should be surprising and delightful to find.Home pagesZapposWho doesn’t love cats? Alright, there’s a strong contingent…but…
  • Gain Competitive Advantage with Attribution: Predictions from Adobe Summit

    Lisa Walker
    16 Apr 2014 | 1:04 am
    A key takeaway from this year’s Adobe Summit is that if your business can capitalize on things that are out in the marketplace right now – sensors, mobile, social, wearables – you will be able to establish an immense competitive advantage and potentially radically shift your business model into something you may not even have conceived of yet.Peeking into the crystal ball was Tamara Gaffney, Adobe’s chief Digital Index prognosticator, and Ray Wang, principal analyst and founder of Constellation Research, who hosted an enlightening session on Adobe’s latest insights and what…
  • Beyond Push Notifications: What Can Beacons Do For Retail?

    Linda Bustos
    14 Apr 2014 | 1:04 am
    The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts.What else can beacons offer in-store? Based on the research in Forrester Research, Inc.’s March 2014 report The Emergence of Beacons in Retail Get Elastic believes there are 5 reasons retailers should look into the technology.Customers as beaconsBeacons can facilitate person-to-person communication, which can be helpful for paging sales associates from within an app, rather than wandering around (like Uber for…
  • Profile of A Chief Marketing Officer [Infographic]

    Linda Bustos
    11 Apr 2014 | 1:03 am
    This week’s infographic comes from CMO.com and breaks down the details of the average Chief Marketing Officer in the United States.
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    Compete Blog

  • March’s Top 50: Spring Black Friday, News Sites, and more

    Johanna Gunawan
    21 Apr 2014 | 10:24 am
    Image from: Home Depot / Shutterstock March’s Top 50 sites are an interesting array of companies from the web. Fast movers included Home Depot, news sites, and quite a few Microsoft websites as well. Want to know more? Keep reading! Home Depot saw a remarkable MoM UV growth of 17.72%, bringing it up into our Top 50 for last month. Why is that? Spring is the season for home renovations (especially for gardens and yards), so Home Depot launched their own “Spring Black Friday” sales to be rolled-out across the continent based on regional climate. Their press release describes…
  • Sunday Series: Theme Parks’ Not-So-Smooth Ride

    Johanna Gunawan
    20 Apr 2014 | 10:16 am
    Image from: Theme Park / Shutterstock This week’s mention for March fast movers is hopefully one that will have you thinking about summer vacation. Read up on why the Theme Park category made its way to the top — but also how a variety of reasons can impact online traffic. March marks the ideal time to start building summer travel itineraries, so it’s understandable that all of the top ten sites saw month-over-month growth in unique visitors. More intriguing is the category’s performance year-over-year, as several of the top ten actually saw YoY declinesin unique…
  • The Weekly Compete Pulse

    Johanna Gunawan
    19 Apr 2014 | 11:17 am
    It’s been a weird week for our Boston office, with snow returning for a day. But not to fear! Like postmen (you know, neither rain, snow, sleet, etc), very few things will stop us from reporting the most interesting digital marketing tidbits. Here’s a round-up of the articles our followers (and we) liked most — enjoy! If a Picture is Worth 1000 Words, What’s the Value of a Video in Marketing? SocialMouths brings us a great read on the importance of video content in your marketing strategy. So why should you start filming? There are three major reasons outlined in the…
  • Putting the ‘Star’ in Starbucks: Getting Digital Right

    Johanna Gunawan
    18 Apr 2014 | 5:30 am
    Image from: Starbucks Coffee / Costa Developers Coffee: the drug of choice for busy professionals, sleep-deprived college students, Twitter bio writers, and me. The caffeinated landscape is filled with brands, brews, and beans — but it’s safe to say that nobody has quite the stronghold over the cafe market than Starbucks. How does Starbucks get digital right? Let’s take a look. Cultivating a Cultural Phenomenon through Email Marketing The first digital strength is holiday-specific, but Starbucks’ seasonal success is anything but temporary. The coffee…
  • The Compete PRO Success Story Winners Are…

    Katie Hrdy
    17 Apr 2014 | 10:31 am
    Image from: Winning! / Shutterstock A few weeks ago we launched a “Success Stories” contest, encouraging our clients to share their stories about how Compete PRO has helped them to achieve great things. The submissions we received were fantastic. There is no better feeling for all of us here than hearing about our users’ love for what we do and we appreciate everyone that took the time to submit their stories. Unfortunately we can only choose three winners. So after giving this a lot of thought, the winners are: Heather Nigro, Chris Picou, and Mark Terao! Congratulations to our three…
 
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    ReveNews

  • Using Analytics To Motivate Consumer Interaction Across Devices

    Daniel Taibleson
    21 Apr 2014 | 5:07 am
    Rowan Atkinson, star of the “Mr. Bean” movies, said that, “marketing is what gets you noticed.” That may be enough for the film industry, but any executive of a company that sells products knows that marketing needs to translate into sales. In this day of mobile technology, WiFi everywhere, and unlimited data plans, metric tracking is simple. What you do with the information is another matter. Marketing Analytics Versus Financial Metrics Marketing data draws on the number of times that a prospect sees a particular marketing message. It focuses on brand recognition and…
  • Doing Business That Matters

    Priest Willis, Sr
    18 Apr 2014 | 8:52 am
    Ever since 1974 when Carr & Associates International, an organization owned by John Carr, started the first popular case of Cause Marketing, this phenomenon has continued to grow in leaps and bounds all around the world. Cause Marketing is simply explained as any marketing effort made for the purpose of social and charitable causes. It is also referred to as Cause-related marketing and it involves the mutual cooperation between a profitable and non profitable organization to promote various causes and business that matters. I incorporate both Cause Marketing and Corporate in my company,…
  • Two Mistakes that Will Derail Content Marketing

    Jeff Orloff
    9 Apr 2014 | 8:55 am
    “Having good content on your website is an important factor in gaining credibility, trust and ultimately sales from the people who visit your site.” This statement provides the lead for a story on The Guardian’s Small Business Network and sums up what every business should be looking to achieve with their content marketing strategy. The problem is, too many small businesses get all jazzed up over content marketing without really knowing what it is or what it can accomplish for them. They read about it on the Internet, there is no lack of “content” that covers content marketing; they…
  • Don’t Overlook Images in Content Marketing

    Jeff Orloff
    8 Apr 2014 | 10:25 am
    Mention content marketing nowadays and you can safely assume that people are thinking of articles and blog posts. That is because these are the tactics most often used by businesses as a part of their content marketing strategy. According to The Content Marketing Institute’s 2014 B2C Content Marketing Benchmarks report these are the five most commonly used tactics: Social media, other than blogs – used by 87 percent of all respondents Articles on the company website – used by 81 percent of all respondents eNewsletters – used by 80 percent of all respondents Blogs – used by 76…
  • A-B Email Testing Basics

    Jeff Orloff
    7 Apr 2014 | 3:15 pm
    With spam emails being such a problem you would think that email marketing should be dead by now. Not only are the nice shiny email appliances that IT departments install blocking out emails that look like they are advertisements, but the recipients themselves are becoming immune to the noise that an abundance of email email creates. But consider these facts: Email marketing spending grows 10% year over year. For every $1 spent, $44.25 is the average return on email marketing investment. 82% of consumers open emails from companies. 27% of consumers were more likely to say their favorite…
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    Understanding Google Places & Local Search

  • Do Positive Reviews Motivate Consumers?

    Mike Blumenthal
    22 Apr 2014 | 7:58 am
    It seems intuitive that a negative review corpus would severely limit a business’s online opportunities. And likewise that a positive review  corpus would expand them. But these recent surveys indicate that a negative collection of reviews is much more likely to harm a business than positive reviews are going to help them. In an effort to assist a client in quantifying the value of reviews and to help them better understand exactly what it would mean to a local business if they had negative or positive reviews, we conducted several large scale consumer surveys of 2500 US adult…
  • Can Facebook Crack the SMB Nut? Can Google?

    Mike Blumenthal
    16 Apr 2014 | 6:01 am
    Greg did an interesting article on Facebook’s move into the SMB market. Whether their decision to forgo resellers is the correct one, time will tell. But has Greg points out, the real question is whether they can deliver compelling value to SMBs, in an easy to use package that drives widespread adoption. Many have dreamed of this as the holy grail, few have succeeded. Google has been at it longer than anyone and still have not yet put the all of the pieces in place. Facebook has much less SMB baggage than Google but Google has a great deal more experience. Rather than reproduce some of…
  • The Annual Print Yellow Page Page Count And Other Dead Horses

    Mike Blumenthal
    8 Apr 2014 | 8:33 am
    It’s time for the annual print Yellow Page count. And I promised last year to stop beating that dead horse… so this year I will beat several. Let’s get the bad news out of the way first. Page counts in my local print version have declined once again by over 10%. The good news for the Superpage print directory? The rate of decline seems to have slowed. The other good news is that their niche has become clear. They are still doing reasonably well and are still used (believe it or not) in rural areas, the mid-west and by older shoppers (ok very old shoppers). In my research they appear to…
  • Google Pre-Announces Plus Features for Bulk

    Mike Blumenthal
    8 Apr 2014 | 6:41 am
    Alert reader Nico has  pointed out that Google has publicly committed to the rollout of Plus features for bulk upload users on their Help Pages. We’ve listened carefully to your feedback. In the future, you’ll be able to: Make updates and posts to your customers using the Google+ page for your location See Insights to help you track your business’s performance on Google Filter to view relevant subsets of locations within your account Google almost never publicly talks about futures which implies that this feature might be closer than we had thought. It certainly is a last, remaining…
  • Google Announces Upgraded Schema Support

    Mike Blumenthal
    8 Apr 2014 | 4:16 am
    Today on the Google webmaster blog Google has announced upgraded Schema support for additional phone types and detailed specific recommendations for using Schema.org on location pages. It is unfortunate but Google did not include a new schema for call tracking. Obviously this granular detail is useful for achieving more accuracy in Knowledge Graph answer boxes. From the post: Four types of phone numbers are currently supported: Customer service Technical support Billing support Bill payment For each phone number, you can also indicate if it is toll-free, suitable for the hearing-impaired, and…
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    Linkers BlogLinkers Blog

  • These Youth Are Building Their Own Internet Experiences

    master
    23 Apr 2014 | 2:12 am
    Try to find Dvd disks that complement the specific kind of product you’re marketing. As per recent reports, it has been found out that those businesses that attain their own patrons all the way through physical ways like retailers are now watching that their expenditures are soaring significantly in comparison to their profits. Must i really have to have a tax Identification number? New business organisations with a actual physical presence, as well as nexus, in a state have to collect as well as report taxation on sales of taxed goods made to customers existing within that same state.
  • Magento Hosting Provides Various Resources Offered For Your Convenience Of Individuals

    master
    22 Apr 2014 | 9:24 pm
    Customers can decide different products they want to obtain (referred to as putting items in their shopping cart) and then pay for them all at the same time. There are a few just offshore web development businesses which are proven to provide very best C2C web remedies including active options such as instant messengers, inside messaging programs, discussion community forums, blogs and so on. You can have the particular best-developed site of its kind, yet if no one is buying you simply possess a really nice site. SEO expertise:. A well-designed web site is meant to motivate web traffic…
  • The Requirements Of These Visitors Met From The Personal Problem Solving Catalogue ()

    master
    22 Apr 2014 | 5:06 pm
    After all, most B2B choices multifaceted, they are costly and people have received fired to make bad judgements. First and foremost, you have to rest assured which in turn tools may yield you the best results. Telefax : +852 2772 6026. Feature Website. Observe what you similar to about them as well as what you don’t. It is said that Master Ram overcome Ravan and delivered to Ayodhaya after 14 long years back for you to his throne like a king. com. Prior to anything a designer should have understanding of business dynamics and complete know-how about the products and services to generate…
  • The Actual EBusiness Manager Contains Three Strong Applets Namely

    master
    22 Apr 2014 | 11:40 am
    You do not need to get close to your friends and relatives on the most significant day of their particular life, you are able to celebrate their own happiness by simply sending flowers, cakes and sweets from these online shops with your message and greeting card/postcards. Sending out fliers, postcards and other adverts is fairly cheap and simple, and for corporations whose company is located nearby they can be very efficient. Shipping and delivery SUPPORT Functions. The strategies in which the internet and Internet may be integrated in a real estate business. Feedback along with regular…
  • The Grants Are Segregated And Arranged By State And Business Category

    master
    22 Apr 2014 | 6:40 am
    On 12th May June 2006 it was released that Travelocity got agreed to buy lastminute. Many organisations, especially the more established once present 24-7-365 support intend to their clients. Goal one distinctive key phrase for each web page. Unfortunately, many ecommerce web site personal privacy statements appear to be an afterthought or are so “attorney driven” (three internet pages who has time for it to read this?) everyone is turned off by them. By visiting the competition to see things that benefit them as well since things you may improve upon, you already have a little of…
 
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    SEO Blog – MoreVisibility

  • Custom 500 Error Handling in IIS 7 & Above

    Lee Zoumas
    16 Apr 2014 | 3:37 am
    Many moons ago, I wrote a blog post about properly handling 404 (page not found) errors with ASP.NET. But an often overlooked and underused approach to error handling is the custom 500 error page. For those not familiar with a 500 error, it is the error that occurs when an exception is made. An exception […]
  • Protecting Your Website from the Heartbleed Bug: Here’s What to Do

    David Kelly
    9 Apr 2014 | 7:34 am
    There’s a new bug making its rounds and this is one we’ve all got to worry about. On Monday, a team of Codenomicon and Google Security engineers unearthed an existing vulnerability in OpenSLL data-encryption standard. The flaw allows hacker communities to exploit a ‘keep alive’ or ‘heartbeat’ script used at the transport layer in the […]
  • Advanced SEO: Strategies for Bridging the Gap Between Where You Are & Where You Want to Be

    Lauren Owens
    3 Apr 2014 | 5:51 am
    With each year, internet marketing gets a little more complex – especially SEO. The strategies that worked a few years ago just won’t hack it in this highly competitive – and highly distracting – environment. But there are ways to help your brand come out on top – even if you’re in a competitive field. […]
  • Optimizing Your Social Media Profiles

    Lauren Owens
    6 Mar 2014 | 7:28 am
    Most marketers think of SEO and social media as completely different animals. But this couldn’t be further from the truth. Your social profiles can rank independently from your website, and help expand your brand’s digital footprint. As with everything, though, the devil is in the details. That’s because an unoptimized, unbranded social profile is a […]
  • The Top 5 SEO Questions Clients Ask All the Time

    Matt Crowley
    27 Feb 2014 | 2:01 am
    On client calls and in meetings, many of the same SEO questions routinely arise. You want to know how to handle redirects, how your mobile site affects your desktop site, and that perennial SEO favorite, how many keywords to use on a page. So, in order to provide you with a go-to resource, we’ve pulled […]
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    Interactive Cleveland

  • 10 Ecommerce SEO Tips

    seanhecking
    2 Apr 2014 | 9:44 am
    Whether you’re starting a new product line or have an established online store with 1000s of products, your website can benefit from search engine optimization best practices. From large brands to small businesses, there is no one strategy that fits all. There are, however, several things you can do to make your products more engaging to visitors and in turn improve your organic placement in Google. In 2006, you could simply post products on a simple e-commerce website, add a few keywords to your tags and be on your way to riches. The days of a 100% organic strategy are nearing an end.
  • What is Inbound Marketing?

    seanhecking
    17 Mar 2014 | 9:27 am
    For those of you who are new to digital marketing or are more familiar with traditional marketing tactics, the term “inbound marketing” may seem straight forward enough. You post a blog or video on your website, people visit to your site, you get leads. It’s the opposite of “outbound marketing” where you send out mailers, bulk email your customer list, etc. Sounds simple, right? While the concept is simple, how you successfully execute those activities can vary greatly based on your experience and the expertise of your team. Lets take a look at the major…
  • 3 Easy Ways to Track Competitors

    seanhecking
    11 Mar 2014 | 9:55 am
    “How is your company doing online?” That’s a pretty vague question unless you give it context. One of the best ways to know how your company is doing is to perform a competitive analysis. Keeping an eye on your competitors is an important part of digital marketing. Your company may be growing sales and leads but how does that stack up to your competition. Are your competitors growing online at a faster pace? Are they investing more in specific areas? Do your competitors have a greater share of social media than your company? If the answer is yes to any of those questions, you may…
  • 5 Digital Branding Mistakes

    seanhecking
    24 Feb 2014 | 10:04 am
    Maybe you heard it from a college buddy or read it somewhere online. We often take advice from friends and colleagues on products to buy, books to read, cars to drive, movies to watch and more. There is no doubt, friends can be very helpful in making purchase decisions big and small. When it comes to growing your business, do you lean on the same advice from those same friends? If the answer is yes, take a moment to consider their background. Someone who is a great chef or successful banker is a master of their craft. They have spent many years fine tuning their talents. Those years of hard…
  • Why Did My Google Rank Drop?

    seanhecking
    31 Jan 2014 | 9:32 am
    One of the questions I get asked most often from new and prospective clients is, “How do I get my website back to ranking well again in Google?” I tell them, “Lets do a full website audit first, then check to see what needs fixed over time. After we assess your situation, we can dig deeper into why your site is performing poorly.” Sometimes this is enough to get the conversation steered more toward potential website issues and away from rankings, sometimes not. Does your chart look like this? I hope not. Usually if a business owner is seeking a new search marketing…
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    Organic SEO Copywriting | Level343

  • Building Your Content Strategy in 2014

    Gabriella Sannino
    21 Apr 2014 | 12:00 am
    The Hummingbird that Changed SEO As we all know the Hummingbird has landed, and has been marinating for a while.  Although we heard rumors that Google was up to something with their algorithms and we saw evidence in small changes in the way searches displayed, until late 2013, Google was pretty closed-lipped about the Hummingbird.  Maybe they were testing to see if the changes would work out as planned, or maybe they wanted to see how long it would take us to realize what had happened, but regardless of the reasons for the secrecy, we’re now living in a post-Hummingbird world. We’ve…
  • Writing Guest Blogs that Dominate

    Level343 Team
    17 Apr 2014 | 12:00 am
    Let’s Go After the explosive online storm that followed Matt Cutt’s declaration that guest blogging was more or less dead, everybody who was anybody in the world of SEO had something to say on the subject. Most industry professionals concurred that any kind of blogging, guest or otherwise, is only as good as the quality of the content therein. Cutts was specifically addressing poorly written content that is more about backlinks than delivering a useful message, but many online marketers panicked nonetheless. Here’s a hint: If your guest blogging is about sharing high quality…
  • Starting an International SEO Campaign | 5 Critical Elements

    Gabriella Sannino
    14 Apr 2014 | 12:00 am
    After an extensive SEO campaign, your website is doing brisk business nationally and you’re considering casting your net into the wider world.  There’s a lot of the wider world to consider when you’re talking about dipping into international SEO, and the task can become an overwhelming one if you don’t have a plan.  A Helping Hand So before you begin building your campaign, make sure you have a solid foundation in place by addressing these five factors: 1. Your Market.  Contrary to popular belief, the world isn’t divided into two parts: us and them.  It’s a huge, amazing place…
  • Working with Facebook’s Latest Algorithm Change

    Level343 Team
    10 Apr 2014 | 12:00 am
    Every time there’s a change to Facebook, users are up in arms, babies cry and the stock market drops — and each and every time, things go right back to normal in a few days.  Facebook is synonymous with change, but usually those changes don’t affect the businesses that use it every day to connect with their customers. An update to the way Facebook’s news feed selects useful posts has left companies large and small scrambling to regain a hold on their social media marketing tools.  It’s losing organic reach, those freebie views that can save a company hundreds or thousands of…
  • Keeping Up With Facebook Changes

    Jennifer Horowitz
    7 Apr 2014 | 12:00 am
    Facebook’s ranking algorithm (EdgeRank) decides which posts get shown to each user in their News Feed.  The algorithm has gone through various updates but the most recent one is getting a lot of attention. According to an Adage article, Facebook has admitted organic reach for brands will slowly decline. According to Facebook, this is unavoidable due to the growth of the network and the amount of content being produced. Facebook expert Mari Smith said that that there are around 1500 stories that could be shown to a Facebook user in their News Feed at any moment. Facebook has to decide how…
 
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    SEO Design Solutions™ Blog

  • How to Add 3rd Party Scripts to the SEO Design Framework

    Jeffrey_Smith
    27 Mar 2014 | 2:36 pm
    It’s that time for releasing dozens of video tutorials for the SEO Design Framework as we start building the massive how to SEO training materials area for our members. I just finished this video on how to add third party scripts to your layouts using the framework. Hope you enjoy it. Have a question or would like to know more or see a feature let us know we’re listening… Over and out! -Jeffrey
  • SEO Ultimate Version 7.6.3.1 Released

    Jeffrey_Smith
    24 Mar 2014 | 9:45 pm
    It came to our attention that after we published the last version update for SEO Ultimate 7.6.2 that some users had experienced data loss for some or all of the title tag rewriter and code inserter settings from 7.6.1. SEO Ultimate 7.6.3.1 Released The first thought, “this is tragic”, and rightfully so, however thankfully, this should be fixed in the new version 7.6.3.1 as 7.6.2 was practically creating parallel options instead of referring to the legacy settings in the wp_options table (whew). The new version 7.6.3.1 should point to old data from 7.6.1 (unless some other type of…
  • Major Update to SEO Ultimate, Version 7.6.2 is Now Available

    Jeffrey_Smith
    20 Mar 2014 | 5:41 am
    Today we’re releasing a major update for SEO Ultimate (7.6.2) and despite the minor numeric version change vs. a jump to say version 7.7,  our new lead developer Aleksandar rewrote vast swaths of the core code (as many of the older features were written way back in the in PHP 4 days and needed to fast-forward to present). SEO Ultimate is Now Mightier than Ever We will also be rolling out additional features shortly (additional rich snippet options and media uploader tweaks for sharing your content from the page level) and even more user-interface enhancements to expedite work-flow. There…
  • Introducing The SEO Design Framework for WordPress

    Jeffrey_Smith
    11 Mar 2014 | 12:35 am
    Finally, after years of coding, tweaking, testing and perfecting, we are pleased to introduce the SEO Design Framework. Rome was not built in a day and neither was this framework. But what makes it unique is that we created it as a solution for people who have better things to do than struggle with code (like run their businesses and make money), yet powerful enough for developers to take advantage of its inherent modular functionality. For the record, there was nothing easy about building such a robust SEO and Design based CMS. But, easy doesn’t get the job done, which is why we took our…
  • Beta Testers Wanted for SEO Ultimate 7.6.2

    Jeffrey_Smith
    24 Feb 2014 | 10:13 pm
    Great news! As you know (due to the silence on the blog) we’ve had our heads down coding, but we haven’t forgotten about SEO Ultimate and have a new release (SEO Ultimate 7.6.2) that we need your help testing before we push it live. Two major things are happening this week. 1) We find a select group of beta testers (hint, hint) and 2) the launch of our SEO Design Framework. After what feels like countless hours in development, finally we’re ready to share a truly phenomenal tool for WordPress users. Every good software company knows that gaining critical feedback before is essential…
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    » Blog

  • Review of Linkody (Daily Link Discovery)

    Bill Sebald
    30 Mar 2014 | 4:43 pm
    There must be thousands of SEO tools. While many tools are junk, a few great tools rise up each year and grab our attention. They’re often built for some very specialized needs. Of all the industries these brilliant developers could build in, they chose SEO. I’m always thankful and curious. As a fan of SEO tools, both free or paid, I’m excited to learn about new ones. A few months ago I got an email from François of Linkody asking for some feedback. It did a nice job of link management and monthly ‘new link’ reporting. Pricing was very low, it’s…
  • Optimize NOW For Entities and Relationships

    Bill Sebald
    12 Feb 2014 | 9:30 pm
    I remember a few years ago blowing the mind of a boss with a theory that Google would eventually rank (in part) based on their own internal understanding of your object. If Wikipedia could know so much about an object, why couldn’t Google? In the end, I was basically describing semantic search and entities, something that has already lived as a concept in the fringe of the mainstream. Sketching out relationships on a whiteboard In the last year Google has shown us that they believe in the value of a semantic web and semantic search engines. With their 2010 purchase of Metaweb (which is…
  • Step-By-Step Google Disavow Process (Or, How To Disavow Fast, Efficiently, and Successfully)

    Bill Sebald
    26 Jan 2014 | 9:54 pm
    PFor one reason or another, plenty of sites are in the doghouse. The dust has settled a bit. Google has gotten more specific about the penalties and warnings through their notifications, and much of the confusion is no longer… as confusing. We’re now in the aftermath – the grass is slowly growing again and the sky is starting to clear. A lot of companies that sold black hat link building work have vanished (and seem to have their phone off the hook). Some companies who sold black hat work are now even charging to remove the links they built for you (we know who you are!).
  • Old School SEO Tests In Action (A 2014 SEO Experiment)

    Bill Sebald
    14 Jan 2014 | 4:47 am
    Ever wonder how powerful some of the oldest SEO recommendations still are?  With the birds and the bears (and a little caffeine) changing so much in SEO since 2011, I wanted to see first hand some of the results we can get from some moves like internal linking and title tag optimization.  Using my own site as the proving ground, and moving quickly between tweaks and first results to try and exclude any other ancillary update or change, I decided to test some optimizations I still see recommended or used in the field.  The set of competing pages I chose below don’t move very often, so…
  • Review of Repost.us

    Bill Sebald
    17 Nov 2013 | 6:03 pm
    I stumbled upon an interesting service I don’t think many SEOs know about – at least, not the few I’ve asked.  It’s called repost.us.  Looks like it’s about 2 years old. Simple premise: Add your site to the database, and others can republish your content.  They say, “It’s the wire service reinvented for the web.” Click any image to enlarge A user of repost.us can login, search for content, and simply copy and paste the blue embed code (with a couple checkbox options) right into their website.  See below – one of my articles, straight…
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    10 Golden Rules Internet Marketing Strategy Blog

  • Yahoo! Mail - The Most Unstable Giant?

    Matt Wooddy
    30 Mar 2014 | 7:30 am
    For the better part of 2014 (or really, ALL of 2014), Yahoo! Mail has seen repeated hacks of epic proportions. It all started back in early January when users started experiencing hacked email accounts, and it doesn't seem to have dwindled one bit. Security holes were made public by a single YouTube user as early as January 7th, but Yahoo! has since claimed that all breaches have been since patched, but that doesn't seem to be the case.Speaking on a personal level, I made the switch to Gmail in 2006. Yahoo! Mail served me well over the years, but a clunky UI and slow servers turned me away in…
  • Today's webinar with Nicholas Scalice: Social Media Marketing for Real Estate Professionals

    Matt Wooddy
    19 Mar 2014 | 6:30 am
    Wednesday Webinar: Social Media Marketing For Real Estate ProfessionalsIn this 45-minute presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it). Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends…
  • Today's @tengoldenrules webinar with @JayBerkowitz: Pay Per Click Search Marketing Strategies and Tactics

    Matt Wooddy
    12 Mar 2014 | 5:35 am
    Jay Berkowitz, founder and CEO of Ten Golden Rules, wants your business to grow with pay per click advertising. As one of the older and more traditional methods of online marketing, pay per click advertising brings your brand a new audience through careful algorithmic standards, well-placed adverts and financial feasibility. Everyone wins!In this webinar, you'll learn:• What is ‘Pay Per Click’ or ‘PPC’• How to set up a Google PPC campaign• How to measure conversions• Landing Page Strategies• Advanced PPC tipsClick here to register for free (3-12-14 at 12:30pm…
  • Andrea Nierenberg's 2-2-2 Strategy for Networking

    Jay Berkowitz
    3 Mar 2014 | 12:56 pm
    Networking expert Andrea Nierenberg does a great job staying top-of-mind by sending out a monthy eNewsletter. IN this month's article, she referred to her 2-2-2 Strategy for networkingAttend 2 meetings of a group to see if it meets your goals and needs.Meet 2 people at each event aArrange 2 follow up meetings with the people you meet. And don’t limit yourself to only 2 people, it is a starting point.PS - You can learn more form Andrea, I interviewed her for the Ten Golden Rules Internet Marketing Podcast In her newsletter, she referred to the 2-2-2 strategy for networking.
  • Today's webinar with @JayBerkowitz: Internet Marketing for the In-House Marketers

    Matt Wooddy
    26 Feb 2014 | 7:05 am
    This interactive session is designed for business owners and their marketing teams to learn the most current strategies for using the internet to immediately generate revenue for their business. You will learn from real-world case studies about programs currently being used by National and local companies to generate revenue through Google, Facebook, YouTube, Twitter and other leading web media. • Up-to-date strategies for building a successful search engine marketing and social media program for your business• Real-world case studies from national and local companies• Actionable…
 
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    SEO.com » Blog

  • Online Content Collective, April 10, 2014 – Conversion

    Joe Amadon
    10 Apr 2014 | 11:34 am
    Online Content Collective, April 10, 2014 – Conversion is a post by SEO expert Joe Amadon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. “Your brain is another good resource.” -Ian Lurie Empathy. It is probably the most useful, yet under-utilized way to gain insights that drive business decisions. Case studies, analytics, tried and true methods are all great, but the ability to think from someone else’s perspective can go a long way towards helping you stay ahead of the curve by understanding the causes and motivations of…
  • 6 Ways to Rank Higher on YouTube

    SEO.com
    7 Apr 2014 | 2:00 pm
    6 Ways to Rank Higher on YouTube is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. It’s no secret that video is becoming more important to any company’s marketing strategy, and for many hosting these videos on YouTube makes the most sense. You can still feature your videos on your website, but it helps to also have a YouTube account and page. By letting your videos live on YouTube, people can subscribe as well as find your videos while browsing around that search engine. In fact, YouTube is actually the…
  • Online Content Collective, April 3, 2014 – SEO

    Shilah Anderson
    3 Apr 2014 | 7:53 am
    Online Content Collective, April 3, 2014 – SEO is a post by SEO expert Shilah Anderson. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. This week’s online content collective focuses on building on the conversation and fixing the misperceptions of what SEO is, where it’s going, and how we can keep it alive in the minds of our clients and our employees. Here is my favorite post of the day. It holds nothing back and saves nothing for later. SEO Is Stone Soup Don’t make me say it…Ok, SEO isn’t SEO anymore…or is it? In this very…
  • Online Content Collective, March 21, 2014 – PPC

    Joe Amadon
    21 Mar 2014 | 7:54 am
    Online Content Collective, March 21, 2014 – PPC is a post by SEO expert Joe Amadon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Today we look at a few ways to improve upon your PPC campaigns. Search Engine Journal provides a guide to remarketing, useful to any online marketer, but especially valuable in getting more value of your existing paid campaigns. SEER Interactive gives us an efficiency tip for managing your Google Display Network placements. And PPC Hero shares an example of a mobile app ads gone bad and how to avoid similar…
  • Don’t Fear the Algo Change: Forward Thinking SEO

    Joe Amadon
    17 Mar 2014 | 7:00 am
    Don’t Fear the Algo Change: Forward Thinking SEO is a post by SEO expert Joe Amadon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Don’t build what Google is rewarding. Build what Google wants to reward. Embracing this philosophy will have you popping champagne corks when Google makes a major update instead of freaking out and worrying about getting fired. You Chose to Aim at the Moving Target. Don’t blame Google. They aren’t a non-profit. We know they want to create SERPs that make them money, which involves encouraging…
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    Hyper Dog Denver SEO Blog | Colorado SEO Firm

  • Google Moves Against Guest Blogging – March 2014 Summary of Search

    Janna Vance
    7 Apr 2014 | 8:52 am
    Google made two more moves against guest blogging in the last month: 1. Google penalizes a site connecting content marketers and webmasters Content marketing is all about getting your information out to interested webmasters. Google recently penalized a site that simply connects those with content to those with websites. The content varied in form: guest posts, infographics, eBooks, […]
  • More fun and games than you think…

    Janna Vance
    14 Mar 2014 | 1:44 pm
    Have you been wondering what our old friend Google is up to? They’re not all serious business like analytics and spam-control. Look at the fun the Google cameras get to have on the Colorado River! Check out the photos via Fox News. The Huffington Post has a summary of some recent changes to the look […]
  • February 2014 Summary of Search: Do as I say, not as I do

    Jim Kreinbrink
    3 Mar 2014 | 2:33 pm
    “Do as I say, not as I do” Sometimes Google does things it warns others not to do: 1. Don’t be top heavy Google just updated it’s “Top heavy” algorithm. For sites that show many ads at the top, or make users scroll to see content, penalties can apply. 2. Don’t scrape content from other […]
  • Two announcements that may alter your online marketing strategy. January 2014 Summary of Search

    Janna Vance
    7 Feb 2014 | 9:08 am
      There were a couple of announcements from Google’s Matt Cutts this month that shook the world of digital marketing. 1. Guest blogging out? In calling out spammy guest blogging practices, Matt Cutts wrote about “the decay of a once-authentic way to reach people.” Guest blogging and multiple author blogs tend to do many things right, […]
  • Spam-Fighting Always Continues – December 2013 Summary of Search

    Janna Vance
    10 Jan 2014 | 9:39 am
    Spam-Fighting Always Continues Google’s Matt Cutts promised a month free of major updates, but added that “spam-fighting always continues.” Indeed, there were some complaints from webmasters around the 17th and 19th that could have been Google taking out another link network. This month, Google made an example out of Rap Genius. The site was offering […]
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     | periscopeUP

  • Optimize Websites To Achieve Goals, An Interview With Dan Kaplan, Co-Founder, periscopeUP

    Dan Kaplan
    18 Apr 2014 | 10:48 am
    Do you want them to link, like and share your content? Listen to Dan Kaplan, co-founder of periscopeUP, explain how a user-centric vision can help optimize your web site and get it to achieve your goals. In this interview with marketingoptimization.tv’s founder Alex Harris, Dan reveals many of his secrets to using content to get free exposure — for example finding popular posts and repurposing them in infographics, prezis, or slide shows, then asking those who shared the original to share your content as well. Learn why topics come before keywords and why Google Analytics only matters…
  • Is Google Making Us Pay For Branded Traffic?

    Dan Kaplan
    19 Mar 2014 | 3:34 pm
    We’ve seen a few changes lately with Google Shopping ads that may compel a website to have to pay to regain lost traffic on brand searches. Here are two recent brand searches for the website, ConantCollection.com. ConantCollection.com sells products through distributors who are bidding on their brand terms, but Google has recently put image based Google Shopping ads above the organic brand results. Note also that there are no regular Adwords ads on the right column. This has effectively pushed the company website’s listing and site links down where they can’t compete against the…
  • An Effective Process To Rank For Local Search

    Jessica Srinivas
    15 Jan 2014 | 11:19 am
    Overview There are several factors that influence local SERP including the proximity of a business to the “centroid” (Google’s center pin location for a specific town or city), on-page optimization, and off-page factors such as citations, reviews, social efforts and behavioral cues such as click-through rates. Of these off-page factors, the current general consensus among local search experts is that structured citations, reviews and social efforts are growing in importance to local SERPs. The following is a summary of our process here at periscopeUP, including tracking sheets and the…
  • Google Analytics Introduces Acquisition, Behaviour, Conversions

    Ben McCarty
    18 Oct 2013 | 7:30 am
    How To Tell A Story With Data Last week, Google Analytics revealed a pretty substantial upgrade, not just a facelift, because this change is more than cosmetic. It’s truly a deep-down shift in the way we marketers need to think about analytics going forward. In this post, I will review the changes, why I think they were made (not that Google consulted me on this…unfortunately), and whether this is an evolution or just a shake-up for the end user. Google Analytics Finally Heeds Avinash, Its Most Outspoken Spokesperson You’re probably aware of the world’s only web…
  • How We’re Responding To “Not Provided” Keywords In Google Analytics

    Eric Kronthal
    26 Sep 2013 | 1:16 pm
    Google Analytics is now hiding keyword data. Source: Danny Sullivan. Regarding the “not provided” keyword trend, sometimes a picture says it all. Eventually nearly 100% of all keywords will not be disclosed in Google Analytics. This is by design. Many in the SEO community believe this has nothing to do with Google’s response to the NSA’s tracking. Google has been moving in this direction for well over a year. If you’re Google, its a great way to encourage organic marketers to shift to the paid advertising platform. That said, this trend reinforces the message we…
 
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    Fathom

  • Is Your About Us Page Killing Your B2B Marketing Strategy?

    Robert Hosler
    22 Apr 2014 | 1:38 pm
    Was your company website’s “About Us” page written as an afterthought, thrown together at the last minute right before the website launched? Don’t be ashamed if your answer is “yes.” For some reason, many companies simply don’t spend much time refining this section.  Sure, they may spend a countless number of hours and resources defining and refining what they consider the core pages on their website: Their home page, their product pages, and their services pages. But for some reason, they overlook the importance of their “About Us” pages, often just putting together some…
  • Fathom Talks Box.com (& Benefits of Transferring to a Cloud Storage Solution)

    Jenni Ramminger
    22 Apr 2014 | 12:37 pm
    Today, Fathom was excited to present a webinar in collaboration with Box.com, sharing our experience evaluating cloud storage solutions. We were even more excited to learn there were over 300 webinar registrants! Clearly, there is a need for faster, more efficient file storage and team collaboration tools. As an innovative, fast-moving company, we’re always on the lookout for tools and platforms that will increase efficiency and make our lives easier. Box.com is just that, and we couldn’t be happier to share this secret with other marketers out there! During the webinar, we openly…
  • Google’s April 22 AdWords Announcement

    Brittany Amato
    22 Apr 2014 | 10:13 am
    Today, in great anticipation, Google hosted a live stream of their new announcements of upcoming products, enhanced reporting, and new insightful tools for AdWords users. In case you missed today’s Google AdWords Announcement, here’s a quick rundown of what was introduced: Innovative Ads App keyword suggestions – based on unique data from Google Play to help drive more downloads In-App install ads – for Google Display Network, if you have a calorie counting app they’ll show your app to users who already have fitness related apps installed TrueView companion for apps – ads that…
  • What Is Revenue Marketing?

    Paul Richlovsky
    21 Apr 2014 | 11:31 am
    Time out. I’m blowing my whistle! Take a seat and grab a cold towel. It’s time to wrap our heads around a new buzzword before mass confusion sets in. You’ve probably heard of revenue, and you’ve probably heard of marketing—but have you ever seen these two words together? Did you know there’s even a summit (yes, “The Revenue Marketing Summit”) dedicated to this glorious pairing? Longtime readers of this blog know my suspicion of jargon, so I’m not just going to start throwing this word at you like yesterday’s macaroni. But, like all good…
  • GMAC Releases 2014 Survey of Prospective MBA Students

    Joe Kneale
    17 Apr 2014 | 6:57 am
    Graduate Management Admission Council (GMAC), the group that administers the GMAT Exam and determines eligibility for MBA programs, just released their annual survey of prospective students for 2014, based on data collected in 2013. Each year, this survey covers the entire prospective student pool from the previous year, including some 12,000 students for 2013. It highlights trends from this population broken down among age, gender, location, intent to study, and more. Below are some highlights from the study, per the GMAC Research team: Interest in specialized master’s degree types…
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    Adam Sherk

  • The Best Social Media Analytics Tools for Publishers

    Adam Sherk
    17 Apr 2014 | 7:19 am
    What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites. The primary focus here is on social media analytics and share count tracking. I have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope. Real-Time Analytics These real-time analytics platforms are among the most…
  • How Much Search and Social Media Traffic Do Publishers Get?

    Adam Sherk
    10 Feb 2014 | 7:01 am
    On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Here are the averages for the year, according to each site’s Referrer Types report in Omniture: Search 37.8% Social Media 10.2% Other Web Sites 22.3%…
  • My Top Posts of 2013 on SEO and Social Media for Publishers

    Adam Sherk
    17 Dec 2013 | 4:57 am
    I wasn’t able to write as many posts as I’d have liked this year, but I did put out some things that I was happy with and people seemed to find useful. And fortunately I do this just for fun so in the end it doesn’t really matter. So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them SEO Tips for Infinite Scrolling SEO Guidelines for Sponsored Content and Partner Links The Best Free (or Cheap) Tools for Blogger and Influencer Outreach Google+ Engagement for News Sites: Top Performers and…
  • 29% of the Top 500 Google+ Pages are News and Content Sites

    Adam Sherk
    3 Dec 2013 | 7:52 am
    Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. Today I thought I’d check to see just how many news and content sites are among the top 500 pages on Google+. So I went through the most followed rankings on CircleCount to see how many fall into this category. For the purposes of this exercise I counted traditional news organizations, lifestyle publications, Web-only news…
  • Success with the Google News Standout Tag: A 90-Day Study

    Adam Sherk
    23 Oct 2013 | 6:39 am
    Which news organizations are having the most success with the Google News standout tag? I monitored “Featured” articles in Google News for 90 days to find out. When I previously wrote about how to use the standout tag, I wished I could have provided some insights on how often “Featured” articles appear and which publications are most often cited. So I set out to gather some informal data. For the past three months I’ve been checking Google News for articles with a “Featured” label, capturing which sites appear and confirming that they used the…
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    iNtErNeT mArKeTinG

  • eBay University – What Is It All About?

    PreciseIM
    18 Apr 2014 | 11:21 pm
    eBay University is the learning program that eBay established to help people become successful eBay merchants. For convenience, eBay classes are held in many locations throughout the United States,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Your Weight Loss Surgery Options

    PreciseIM
    18 Apr 2014 | 8:23 pm
    Your Weight Loss Surgery Options Are you looking to lose weight?  If you are, you likely already know that you have a number of different options. For instance, you can go about losing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Pros and Cons of Shopping on eBay

    PreciseIM
    18 Apr 2014 | 5:59 pm
    Are you a relatively new fan of online shopping? If you are, you may have not yet had the chance to examine eBay. Even if you have never shopped on eBay, there is a good chance that you already know... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Avoid eBay Scams and Fraud

    PreciseIM
    18 Apr 2014 | 4:32 pm
    Countless people have been scammed and defrauded on eBay. eBay is a fun place to bid on items and to sell items – but you must know how to recognize a scam, and how to avoid them,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Use Two Tier Affiliate Programs to Your Advantage

    PreciseIM
    18 Apr 2014 | 1:42 pm
    To those who are not familiar with affiliate marketing, two-tier could be a new term to you but to those who are involved in this kind of money-making experience; it could mean a stream of income.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    EduTek n Social Media Advisor

  • Canva the Designer’s Wonderland

    EduTek_SocialMedia Consultant
    17 Apr 2014 | 2:47 am
     As a digital marketer, one would like to have a good FB cover or blog graphic or anything related to digital world that would enable you to present your product / service well. Your search for these things can be realized easily by visiting Canva in beta. You can learn the various design techniques by clicking here.  It is online and free to use and lets you collaborate with anyone, anywhere. The following video suggests a snapshot of what can be done using Canva. Do let me know what you feel about Canva.
  • BeHere App Acts as Teacher Using iBeacon

    EduTek_SocialMedia Consultant
    8 Apr 2014 | 3:11 am
    Let me just begin the article by saying what is iBeacon and then go on to mention the applications of it in Education. According to Wikipedia, ‘iBeacon is the Apple Trademark for an indoor positioning system that Apple Inc. calls "a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence." They can also be used by the Android operating system (limited to central-only). The technology enables an iOS device or other hardware to send push notifications to iOS devices in close proximity’ Next we’ll see how to get beacons! You…
  • Learning Arcs for Enhanced Understanding

    EduTek_SocialMedia Consultant
    1 Apr 2014 | 1:59 am
    Learning is enhanced, when the course is designed by the Instructional Designer in such a way that concepts (expressed in the form of interactions I1, I2 ..) that depend on the understanding of other concepts either from the same topic or other topics are linked and presented to learners in the form of learning arcs. These interactions that can be reused can be considered as Learning Objects. If these learning arcs created from Learning Objects are again made interactive, then we get to engage the learners again, thereby providing an opportunity to improve their retention. Raptivity Linker…
  • My First Article on LinkedIn

    EduTek_SocialMedia Consultant
    21 Mar 2014 | 4:10 am
    Today I was invited to publish on LinkedIn! Please visit the following URL to read my article titled 'ICT 4 Education' on LinkedIn. http://www.linkedin.com/today/post/article/20140321090945-41036075-ict-4-education 
  • Flipped classroom @ TED-Ed

    EduTek_SocialMedia Consultant
    20 Mar 2014 | 4:28 am
    To my faculty / Trainer in Corporate Sector friends:  How about creating a lesson around TED-Ed Original, TED Talk or any YouTube video? The following video suggests how you can conduct a flipped classroom using TED-Ed or any YouTube video?                                          Source : http://ed.ted.com/ I have converted my presentation at EdTech Summit, NewDelhi, June 2013, into a flipped classroom by suggesting some activities. Please visit http://ed.ted.com/on/qRNXmDmK  to view  the tasks I've added for flipped classroom for the topic 'Social Media in…
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    Blog

  • Cool Runnings: The inside track on ski holidays next season

    stefanhull
    23 Apr 2014 | 3:42 am
    Cool Runnings: The inside track on ski holidays next seasonStefan Hull23/04/2014As one ski season draws to an end and another one begins, we talk to ski expert, Arnie Wilson, about what’s new in the industry, how the Winter Olympics in Sochi captivated viewers, and what some of the unfamiliar ski terms - from ‘slopestyle’ to ‘skicross’ - actually meanRead more
  • We’re on a crusade to stop bad SEO - Join us!

    rachelkrish
    16 Apr 2014 | 7:00 am
    We’re on a crusade to stop bad SEO - Join us!Rachel Krish16/04/2014We’d like to think we’re good at SEO - you don’t win Best Agency at both the UK and European Search Awards, gold and silver for Best Use of Search in the DMA Awards, and seven other client-specific search awards (all in the last 12 months) if you’re rubbish. We’re also well known for the way we…Read more
  • Google brings (not provided) to paid search

    jimkirby
    10 Apr 2014 | 7:08 am
    Google brings (not provided) to paid searchJim Kirby10/04/2014Following recent speculation that it intended to make more changes to secure search or (not provided), Google announced last night that secure search is being extended to cover ad traffic as well as for organic traffic. This means that search query data will no longer be passed in referring URLs…Read more
  • Brighton's first Travel Massive proves a hit!

    laurawilkins
    1 Apr 2014 | 3:13 am
    Brighton's first Travel Massive proves a hit!Laura Wilkins01/04/2014Last week’s European Search Awards confirmed once again that Brighton companies are major players in search. This, plus our close proximity to London, also makes the city a perfect place for travel companies, bloggers and journalists to come together to explore the countless opportunities available…Read more
  • European Search Awards 2014: The Iceland Adventure

    louisegreeves
    31 Mar 2014 | 3:09 am
    European Search Awards 2014: The Iceland AdventureLouise Greeves31/03/2014Earlier this year we found out that Propellernet had been shortlisted for a number of awards at the prestigious European Search Awards , including best use of search in travel and leisure, best agency and two nominations for best use of PR in a search campaign. I was really excited to be asked to…Read more
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    Rembrandt Communications® - Content Strategy and Small Business Public Relations

  • How to Improve Your Content for the Search Engines… Fast

    Melanie Rembrandt, www.rembrandtwrites.com
    9 Apr 2014 | 10:24 am
    3 No-Cost Ways to Get Noticed Online Improve your content to boost online awareness. As an entrepreneur, you know you need to build online awareness and get high rankings on the search engines. And, of course, there are hundreds of services out there ready to help you… from very expensive, full-services to consultants to do-it-yourself […]
  • Speed = Sales and Success in PR and Marketing

    Melanie Rembrandt, www.rembrandtwrites.com
    2 Apr 2014 | 7:40 am
    How Fast Does Your Team Respond? How many of you are waiting for a response from a new client, partner, publicist, or someone else? In today’s busy, business world, it’s probably quite a few of you. Although we now have speedy tools like e-mail, social media, texting, and even the old standard of actually talking […]
  • Are You Preparing for May Flowers Right Now?

    Melanie Rembrandt, www.rembrandtwrites.com
    27 Mar 2014 | 4:09 pm
    Start Spring PR and Content Activities Now! If you have a big “To Do” list for your business and PR and marketing activities right now, it’s time to take action. Start big projects, reach out to new customers and review your goals. After all, the snow is thawing. Do you really want to be stuck […]
  • Spring Tips to Spend More Time Having Fun

    Melanie Rembrandt, www.rembrandtwrites.com
    20 Mar 2014 | 1:50 pm
    Get ready to take a break and enjoy the season! Spring is finally here, and that means you will probably want to spend more time doing fun things outside. But if you are a small business owner, it can be difficult to get away from the office in order to enjoy yourself. With this in […]
 
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    Local SEO Guide

  • The Pleasanton Drought

    Andrew Shotland
    19 Apr 2014 | 7:57 am
    Source: Why California’s Drought Isn’t Going Anywhere I am posting this page as a resource for Pleasanton residents seeking both information on the how the drought is affecting the area and resources for how we can all help the situation. On April 18th, the San Jose Mercury News quoted Daniel Smith, Pleasanton’s Operation Services Director, saying [...]The post The Pleasanton Drought appeared first on Local SEO Guide.
  • You Just Can’t Trust Google Maps, At This Point, To Produce Either Relevant Or Accurate Results When Much Of It Is Just Pure Spam.

    Andrew Shotland
    15 Apr 2014 | 9:01 am
    Fantastic interview by Nyagaslov Zhekov with Dan Austin on Google’s ineffectual response to map SPAM, including Bryan Seely’s spoofing of Secret Service listings earlier this year. Money quote: “The “newest” ploy, which has been in development for several years now, is to use real estate listings on sites like Trulia, and have the PIN card [...]The post You Just Can’t Trust Google Maps, At This Point, To Produce Either Relevant Or Accurate Results When Much Of It Is Just Pure Spam. appeared first on Local SEO Guide.
  • Yext Launches Store Locator Pages

    Andrew Shotland
    14 Apr 2014 | 11:56 am
    Today Yext announced the launch of Yext Pages – a store location finder service that complements its Powerlistings local listings management service. Pretty cool stuff if you are local brand manager who can’t seem to get your IT department to get around to updating/building location pages.  And automatically keeping your onsite location pages in sync [...]The post Yext Launches Store Locator Pages appeared first on Local SEO Guide.
  • Who Owns Customer Reviews of Your Business?

    Andrew Shotland
    10 Apr 2014 | 12:59 pm
    Mike Blumenthal just posed a question about this on G+ and I thought it was worthy of posting here.  The TL;DR answer is: 1. On G+, Yelp and most other review sites, the reviewer typically owns the content of the review (this is to shield the review sites from liability) while the review sites own [...]The post Who Owns Customer Reviews of Your Business? appeared first on Local SEO Guide.
  • SMBs Have Got Google Maps’ Number…

    Andrew Shotland
    8 Apr 2014 | 8:00 pm
    Just found a classic thread on one of those “did you get a call from this phone number” sites. Some samples for your local SEO reading pleasure: Calls our business several times per day (not interested in their services). If you hang up, they call right back. They repeat this throughout the day and when [...]The post SMBs Have Got Google Maps’ Number… appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
  • 7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

    Avinash Kaushik
    25 Feb 2014 | 2:11 am
    There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. All well and good. But there is one crucial part we often don't invest in sufficiently. The last mile. Data presentation! The actual output that is almost singularly responsible for driving the change we want in our organizations. The…
  • YouTube Marketing And Analytics: A Primer For Magnificent Success

    Avinash Kaushik
    3 Feb 2014 | 2:27 am
    YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool is that! As of March 2013, one billion, (B!), people around the world watch seven billion (still B!) hours of YouTube every month. How crazy big is that! One more thing to ponder… One hundred hours of video is uploaded into YouTube every single…
  • Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

    Avinash Kaushik
    7 Jan 2014 | 2:44 am
    Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line. A part of reason for this mis-match in value delivered is that there is a natural evolution that needs to occur. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies don't quite make the right choices in what behavior…
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    Internet Marketing Ninjas Blog

  • How to Make Your Web Site A Conversions Leader

    Kimberly Krause Berg
    22 Apr 2014 | 6:00 am
    There are not enough great examples of websites that convert well.  How would you like to be a conversions leader? Whether referred to as usability, user experience, persuasive architecture, persuasive design, conversions design, customer experience design, searchability, or findability, the unifying factor behind high website conversion rates is the human to human connection.  Without it, your website will struggle to meet your business requirements.  It will fail to be remembered.  It will flounder in search engines. Your website’s traffic  and conversions will improve when it is…
  • 4 Must-Use Tools to Curate Your Twitter Testimonials

    Ann Smarty
    21 Apr 2014 | 6:15 am
    Making sense of Twitter buzz is tough whereas responding timely to the tweeted feedback as well as making the most of everything with the positive sentiment – these two tactics combined can bring your brand awareness to the roof… Note: This is a follow up to this article which you may want to check out as well: Control & Promote Positive Brand Mentions on Twitter: Custom Timelines, Lists and Favorites In this article, we’ll focus on the latter, i.e. curating and re-packaging the positive Twitter sentiment around your brand giving it wings. The four tools we are sharing…
  • Analytics for Content Marketing the Right Way: Part 3 of 3

    Bonnie Stefanick
    18 Apr 2014 | 5:00 am
    This is the third article in a series. Please read part one and part two. Step 3: Integration Once the inventory and catalog exercise is complete and once you have assigned values in the values tab, the next step is to make sure that Google Analytics accurately reflects the sources, assets, and interactions you have recorded in the prior exercise. Although some of the tasks during this step may vary, below are several tasks that that should be true no matter what a given content marketing mix is. Check Tracking Code All too often, tracking code is not applied to content marketing assets.
  • Smart and Smarter: Categories and Tags

    Joe Hall
    17 Apr 2014 | 5:00 am
    Is a tomato a fruit or a vegetable? What about a cucumber? The answer to these questions really depends on the context of the dialog. If we are talking about them in a botanical context then they are fruit. But if we are discussing them in a culinary sense, they are vegetables. How we classify information is extremely important because every classification can transfer an inherent normative value. Many like fruits more than vegetables, so it would make sense to call tomatoes fruit if we are trying to sell them. But our cultural interpretation calls them vegetables, so to call them fruit might…
  • How To Optimize Email Acquisition Ads: See What Converts Best Without Leaving Mailchimp

    Gab Goldenberg
    16 Apr 2014 | 3:54 am
    Wouldn’t it be nice if you didn’t have to go to your analytics to see which email acquisition campaigns and sources converted, and what the subscribers did afterwards? With Mailchimp you can… but most people don’t know how. So let me show you how I did it. Step 1: Open Mailchimp’s List fields and Merge tags page. It’s found under Settings, when you’re in the Lists tab (third down on the left). Mailchimp’s list fields (aka merge tags) feature is really powerful for conversion rate optimization. It’s found under “Settings,”…
 
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    White.net

  • Cutting out the noise; reviewing writing tools for the easily distracted

    Bobby McGill
    22 Apr 2014 | 12:30 am
    As much as I hate to admit it, I get distracted easily. In fact, in the time that it’s taken me to write these first two sentences, I’ve watched two films, played on the Xbox for 3 hours and have made, and eaten, roughly 12 sandwiches.   In this age of laptops, tablets and phones, it’s never been easier to be distracted. The seemingly endless number of texts, emails and notifications we receive on a daily basis is staggering, and certainly enough to pull our attention away from the task at hand, even if just for a moment at a time.   The reality, is that it can be…
  • 7 Critical Steps to Boosting your Campaign’s CTR

    Holly Martin
    17 Apr 2014 | 2:14 am
    People don’t generally have a favourable attitude towards ads, so it was delightful for us lovers of PPC to hear Jon Myers talk at January’s Biddable World Conference about present and future paid search trends, where he identified an upward trend in CTR.   CTR is such an important metric when measuring PPC performance, as it represents a direct response from the user. CTR is an indication of people taking action and voting with their mouse; they are making a conscious decision to click on an ad. Therefore, CTR is a sound representation of how good and relevant your ad is, and is…
  • 10 helpful tools for an education in digital marketing

    Alexandra Johnson
    15 Apr 2014 | 4:00 am
    If you’re like me and are interested in a wide spectrum of digital marketing areas, you may be familiar with some of what I’m going to recommend. If, on the other hand, you’re a die-hard fan of just 5 blogs and only read those blogs every day, you’re going to find your reading very limited. We know that in our industry it’s important to keep your eye on the ball in terms of developments and updates, but we also know that the path to becoming more well-rounded marketers involves continual up-skilling and thinking beyond our day-to-day roles onto the wider marketing fields. I came to…
  • Social Media: Building Communities

    Katie Bennett
    10 Apr 2014 | 5:46 am
    Has your boss ever come to you and asked, “So what is our Facebook growth rate?” and your first thought is, ‘ermm…?!’ Yes – it’s a pretty daunting question. The thing is, social media isn’t as easy as tracking some numbers and then *poof* you magically have your answer. Although you can track data, you can also use other factors to see how well your online community is growing. Either way, as an online marketer it is down to you. Your job is to get things done and get results for your company or client. Having only started with Twitter a few years ago after a friend convinced…
  • Google Expand “(not provided)” Offering Into Paid Clicks

    Jason Denny
    10 Apr 2014 | 2:32 am
    So, Google has gone and done it… We heard on the grapevine a couple of weeks back that there were some ‘goings-on’ within Google around the ever-so helpful (not provided) data, or lack thereof. In October 2011, Google provided SSL encryption for signed-in searches on Google, meaning that a user’s search term was tracked as (not provided). It was confirmed yesterday by Paul Feng that Google is now extending its efforts to keep search secure by removing the query on ad clicks originating from SSL searches on Google.com. Since October 2011, publishers began losing…
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    ReelSEO Video Marketing

  • Dailymotion: We Still Think YouTube Has an Unfair Advantage

    Andy Smith
    22 Apr 2014 | 2:11 pm
    Dailymotion is struggling to compete with YouTube when it comes to video views, and blames Google for skewing the universal search results in its favor. But is that really the case? Google says no and its backed up by the law.
  • Facebook Video Plays Up 785% Year-over-year, Over-inflated Due to Auto-play?

    Christophor Rick
    22 Apr 2014 | 10:35 am
    785%!!! The bad effect on metrics that auto-play videos has is plainly visible in the latest Adobe Social Intelligence report where Facebook video plays shot into space on the back of their decision to allow autoplay videos and ads in news feeds and on the site. Now on to the really good data, like the perfect day to post video content on Facebook to get the most likes, shares and comments. Anyone have a guess? It's....just in the article so click through to find out.
  • Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

    Contributor
    22 Apr 2014 | 9:10 am
    The next two years will radically up-end the notion that it’s too costly for small businesses to make valuable videos. The ROI on enterprise video – which can’t yet be easily measured - but, when done right, is obviously positive - will skyrocket. But what lessons can be learnt from those in TV that have gone before?
  • YouTube Live Events: The Definitive List of URLs

    Carla Marshall
    22 Apr 2014 | 7:52 am
    Searching for a live event to watch on YouTube used to be a simple affair. But then YouTube changed the navigation and made it that bit harder to find the broadcast you wanted. Luckily, we have a list of URLs that cover live events in all of the categories you need.
  • Viral Video Predictions Of The Week: Kissing is the New Black

    David Holland
    21 Apr 2014 | 11:48 am
    Kissing girls in real life, the new trailer for season two of 'Orange is the New Black', a stunning soccer goal, a brilliantly funny routine from an air stewardess, and a lion vs man stand-off. But which one is going to be the most viral video of the next seven days? These are our predictions.
 
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    360i Digital Agency Blog

  • What’s Buzzing: Nearby Friends, Live Cartoon Sketches & More

    Adriana Sanchez
    18 Apr 2014 | 2:11 pm
    This week brought a U.S. Masters win for Bubba Watson (and for Waffle House), the announcement of a new Doritos Locos Tacos Flavor via SnapChat and a significant mobile update from Facebook. Keep reading for these and more headlines. Facebook Introduces Optional “Nearby Friends” Setting Facebook just announced a new feature called “Nearby Friends”. The optional setting, if turned on, will periodically notify a user of friends that are nearby or on the go, facilitating in-person interactions. Similarly, friends of a user may see that user’s location if the user chooses to share it…
  • Let Me Take a (Branded) #Selfie

    Megan Conley
    18 Apr 2014 | 9:32 am
    The #selfie has become a wildly popular trend on Instagram and Facebook over the past year, and whether you love it or loathe it, one thing can’t be denied: selfies are everywhere. They’ve spread from our newsfeeds all the way to outer space, and there’s even a top 40 song called “#SELFIE.” Growing rapidly, we’ve seen consumers, celebrities and brands alike all jump on the selfie bandwagon. Although the phenomenon has been touted as both positive and negative – think: all the headlines of self-obsession, vanity and narcissism—there still exists great potential for brands who…
  • HBO’s Game of Thrones Challenges Fans to #TakeTheThrone

    360i
    17 Apr 2014 | 12:29 pm
    By Audri Nakamura, Account Supervisor and Caroline Tseng, Senior Strategist at 360i. HBO premiered Season 4 of “Game of Thrones” on April 6 with an episode that marked the most social HBO original series debut ever, breaking the record held by Season 3’s “Red Wedding” episode by more than 18 percent. Per Nielsen’s Social Guide, 6 million people saw a tweet in reference to “Game of Thrones” for the premiere, and there were more than ten “Game of Thrones” related hashtags trending on Twitter worldwide. On Facebook, the show saw 2.8 million interactions. Since the…
  • Yahoo! Motion Ads Deliver Impactful Creative Opportunities

    Virginia Lunt
    15 Apr 2014 | 1:29 pm
    Yahoo! announced its new Motion Ads in March, which are available in large-size units such as the Login and Billboard. The creative for a Motion Ad is static except for a single animated element like the wind blowing a model’s hair or steam coming from a cup of coffee. This animation is an aesthetically pleasing solution to banner blindness because it subtly catches a user’s attention. See a recent example from Verizon below: Large creative canvasses and custom units naturally lend themselves to high impact/branding campaigns, and this is no different with Motion Ads. Larger units such as…
  • What’s Buzzing: Model Searches on Twitter, X-Men Makeovers & More

    Adriana Sanchez
    11 Apr 2014 | 3:37 pm
    This week saw updates from two of the biggest social platforms. First, Twitter is rolling out a new profile layout for users,which will give Twitter profiles a visual boost. Additionally, in an effort to reduce spam-like content in a user’s News Feed, Facebook has just announced an algorithm tweakthat cracks down on Like, comment and share-baiting. On the search side, Google announced a privacy update that will affect how paid search advertisers will access keyword-level data moving forward. Read on to learn more about this week’s brand updates and activations. Stockholm Art Week Welcomes…
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    SEO News & Tips

  • How to Perform Agile SEO

    Marvin Russell
    11 Apr 2014 | 10:04 am
    This post discusses how and why your agency should perform agile SEO. I wrote this post because I don’t see enough SEO professionals performing agile SEO. I was guilty in my early years of not performing agile SEO; however, the day my agency started implementing an agile SEO, was the day we started signing and keeping more clients. But don’t take my word for it. Read MoreThe post How to Perform Agile SEO appeared first on .
  • How Hick’s Law Helped MySiteAuditor Increase Conversions by 25%

    Marvin Russell
    4 Apr 2014 | 8:30 am
    This is the story of how we successfully applied “Hick’s Law” to MySiteAuditor and increased conversions by more than 25%. The reason I’m so excited to share this case study with you is it had such huge impact on our site, and it can be applied to almost any type of conversion form, whether it’s a simple free trial form, contact form, or free website analysis tool. Read MoreThe post How Hick’s Law Helped MySiteAuditor Increase Conversions by 25% appeared first on .
  • The Killer SEO Contract – Free Download Now!

    Marvin Russell
    18 Mar 2014 | 2:11 pm
    I’ve sold millions of dollars in SEO services over the last 10 years using this SEO contract. Of course it’s been revised a dozen times and tweaked from year-to-year, but as of today it’s the best SEO contract I have ever used. But I’m not the only one who thinks so, I get compliments from our clients about it daily. They love how simple and easy it is to understand, and from my experience, the easier it is for our clients to understand, the more comfortable they will be signing it.  Read MoreThe post The Killer SEO Contract – Free Download Now! appeared first…
  • Link Earning vs. Link Building Infographic

    Marvin Russell
    28 Feb 2014 | 9:29 am
    Understanding the difference between “link earning and link building” is critical for SEO companies and for those thinking of hiring an SEO company. We need to be smarter in our approach and more ethical with our tactics. “Link earning” is the perfect opportunity to do so. Every SEO company in the world should stop “link building” and start “link earning”. Simply saying the words “link earning” will help your SEO team get in the right state of mind when performing SEO.  Read MoreThe post Link Earning vs. Link Building Infographic…
  • 5 Super Secrets: How to Get Your Blog 1000s of Email Subscribers

    Marvin Russell
    21 Feb 2014 | 11:48 am
    I’ve been the CEO of a digital marketing agency for 10 years, and I would like to share 5 super secrets that our team uses to get our clients 1000′s of email subscribers. But, this post isn’t about how to write better blog posts. Let’s assume you already do that. This post is about how to turn your visitors into subscribers. Read MoreThe post 5 Super Secrets: How to Get Your Blog 1000s of Email Subscribers appeared first on .
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    SEO Aware

  • A Recommendation For Any Site with Guest Bloggers

    Melissa
    16 Apr 2014 | 4:31 pm
    I have been debating with myself for over a week on whether or not it would be a good idea to write this post. I am not into outing people or methods, but with the recent penalties to blogs for links and the potential for businesses to lose money I feel like I can make a bland statement and perhaps let everyone come up with their own conclusions. Let me be clear right now – I will not answer questions about who or what sites or anything else. I am just making a recommendation. To guest bloggers, let me say that as someone that has worked as an editor for several sites I have experience…
  • Social PR Therapy Presentation – @Pubcon NOLA 2014

    Melissa
    20 Mar 2014 | 12:11 pm
    Here is the text version of my Social PR Therapy presentation at Pubcon NOLA 2014. Tweet me if you have any questions. Social Pr Therapy – Pubcon NOLA 2014 from MelissaFach
  • Come See Me at Pubcon NOLA March 18th-20th

    Melissa
    24 Feb 2014 | 10:00 am
    Pubcon New Orleans is almost here! There are going to be so many fabulous speakers and so much to learn. I know I am super excited! If you are attending please come up and so hello. If you haven’t bought a ticket you can save 20% with this coupon code rc-5568120. You can find me in the following sessions: Social PR – with Lisa Buyer – Thursday March 20, 11:30a 12:45p in Salon C Content – Site Reviews Focus on Content Marketing and Development - Tuesday March 18, 4:00p 5:00p in Salon F Moderating – Content Marketing 2014 – Tuesday March 18, 11:30a 12:45p in…
  • Some Self Realization in 2013: Changes in 2014

    Melissa
    31 Dec 2013 | 11:49 am
    Total happy dork – thanks 2013! As many people know I have been working for a variety of companies and on many projects this past year. It has been a great year work wise. Before I forget, I need to thank Todd Malicoat for connecting me with someone for one large project. It was a great opportunity. I spent a lot of time working and studying SEO. Then I spent a lot of time working to eat and building a client base. I also had to blog and try to solidify my reputation. I think I accomplished what I wanted to in this regard. However, when work becomes draining you must go in a direction…
  • Presentation How to Unleash Your Inner Tiger: How to Succeed in Content Marketing

    Melissa
    16 May 2013 | 11:03 am
    I gave a presentation today in South Beach at Interactivity Digital. The presentation below is How to Unleash Your Inner Tiger: How to Succeed in Content Marketing. I also had an article I wrote to support some of the concepts I discussed in the presentation called A Guide to Discover the Right Terminology to Reach Your Audiences. So please look the presentation and if you have any questions you can ask me here in a comment or ping me on Twitter @SEOAware. Unleash Your Inner Tiger in Content Marketing from MelissaFach
 
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    CanuckSEO

  • StartUp SEO: A List to Think On…

    Jim Rudnick
    21 Apr 2014 | 8:47 am
      Okay, you’re startup is up and live…you’ve had the EUREKA moment and it got passed every single vetting moment by friends, family and your own peer group. You found a great company name, a matching domain name too, it’s up and live and yes, you’re ready for that all important traffic to start to drop by to be amazed…and to buy your online products or services. You’re ready – but is your website itself would be the question – and from our own long-time SEO practice, what we know already is that the site is NOT ready at all. So why do…
  • Fab Friday Infographics on Promoting your Just Published Blog Post!

    Jim Rudnick
    11 Apr 2014 | 8:26 am
    It’s Fab Friday again and I’m thinking as always that perhaps it might be time (I do this about once-a-quarter) to review my own post-blog-publishing procedures just to see if anthing might have changed out there in the web-O-sphere. So when I googled for ‘how to promote your blog post’ a ton of infographics came up early so yup, I went and looked over I think the first 23 pages. And there’s hope for my own procedures which is great -  but there a couple of new “twists” too that I’d not have thought of – so I thought I’d share same…
  • Use Google to Gain Link Niche Success!

    Jim Rudnick
    7 Apr 2014 | 9:43 am
    Yup, I know….using Google itself to tell you where the niches are for your own SMB SEO program may sound like a really basic tactic, but trust me – I think some of the info below may be new to you. No, I’m not talking about going to Google web search and typing in a keyword phrase of yours and the seeing who ranks on the first page to get some competitive BI (business intelligence) to build on….but something like that for sure. What I’m talking about instead is not “who” ranks for that keyword phrase – but “where” they rank. How?
  • FabFriday Infographics: What Works for SEO!

    Jim Rudnick
    4 Apr 2014 | 9:20 am
    Typical now I’d guess you’d be thinking, that on a Friday, I’m pointing out some great infographics that I’ve bumped into over the past week or so, and yup, you’d be correct too, eh! We have alerts using the Google Alert tool as well as a couple of other proprietary aggregators and we always take a minute or two to click on those alert links to see what others are pointing out  which is how we found the ones we’re featuring today. And that’s not to say there aren’t others too, that deal with our own national Canadian SEO but these ones are ones…
  • Google’s New Web Search Results Display Differences!

    Jim Rudnick
    31 Mar 2014 | 8:32 am
    Okay this is now only a couple of weeks old, but it’s taken us that long to test everysingle TITLE tag and META description text strings in our tester to see what the changes just made by Google will mean – and it’s a change that any SMB should be aware of. Google web results pages now use Arial 18 pt fonts to show these two link descriptors and that’s up 2 pts from the Arial 16 pt font that used to be used – and it changes IMHO how you should be “doing” both of these areas. Here’s an simple text string example…our own corporate site is…
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    Responsive Blog

  • Mobile App or Responsive Website –Mystery Debunked!

    Munaz Anjum
    21 Apr 2014 | 5:11 am
    Credit Image Source:  OnbileThe acquisition of apps by tech companies frequently hogs the headlines these days. The recent acquisitions of WhatsApp by Facebook, and Viber by Rakuten, an Asian e-commerce giant, are a few examples that have given rise to a plethora of debate on the future of mobile website experience (responsive website) versus apps. There has been a mad rush on the big over-the-top apps of late, and the tech companies are not delaying a moment to capitalize the growing market share of native apps. The latest Twitter’s launch of app-install ads is just an example,…
  • Why You Should Not Trust SEO Software/Tools!

    Munaz Anjum
    8 Apr 2014 | 2:08 am
    SEO is in turmoil; notwithstanding there is a high volume of SEO software that continues to thrive on. Neither the demand for nor does the supply of such SEO software ever seem to be declining. They are being sold like hotcakes. One can see their advertisement almost everywhere on the internet. This reminds of many actors whose popularity dim after some time; they turn back to their PR agencies seeking their help in making front page news. Analogously, SEO agencies behave the same at times. They do everything and anything to sell their low valued software/tools, and thereby enhance the number…
  • Youtility Marketing Strategy - Google Versus Microsoft

    Munaz Anjum
    7 Mar 2014 | 3:22 am
    One of the most important reasons as why Google is growing like Topsy while Microsoft’s growth is at least not very significant is the difference between just two letters – helping and selling, basically YOutility.      In today’s hyper-saturated economy, product messages no longer break through like they used to a few years back. Providing helpful information to customers does all the magic. Nevertheless, we overhear CEOs yelling at their management, "we are not here to do a charity" for any extra non billable hours if given to a client. They…
  • What Can Marketers Do That No Other SEOs Can?

    Munaz Anjum
    20 Feb 2014 | 5:20 am
    I saw another rand(om) post by Fishkin who has written a blog on “What Can SEOs Do That No Other Marketer Can?” A while ago, he ended his note with some vague promise to find a solution for encrypted ‘not provided’ data on his Whiteboard Tuesday. To me, this looks so funny that I could not hold my laughter for sometimes, and then I took a glance through a few points he has written to justify as if SEOs are the smartest marketers on the earth, and none else. He wrote, an SEO can do keywords research; do funnel optimization, auditing a website, link building, blah,…
  • Link Building –Dead or Alive!

    Munaz Anjum
    30 Jan 2014 | 3:49 am
    The recent news of Google taking down yet another link network like Buzzea has drawn my attention to write this post, though after a couple of months. Matt Cutts, Google’s head of search spam, time and again, releases videos warning a no notorious practice of link building either via guest postings or directory submissions. While such advice is not new, the reality is different. There is a gap between a 'do follow' and a 'no follow' advice!  Image Courtesy: 3quarksdailyAudience Reaction Matters -Frankly speaking, I’m not a big fan of such link building…
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    Home Based Business Resources

  • Google+ +Post Ads, SEO Myths, Internet Lies, Speedlink 16:2014

    DiTesco
    19 Apr 2014 | 5:39 am
    Hi everyone! Hope you all had a great and productive week. One of the most noteworthy news this week I believe is that of the Google+ +Post ads. In case you are wondering what that is, the short version is as follows… …an ingenious advertising platform that allows Google+ brands pages to pay to push their G+ content posts into Google’s Display Advertising spaces on millions of websites… What’s unique about that? Here´s what +Mark Traphagen says.. What do you think? Very similar to that of FaceBook´s promoted posts? Have you used it yet? And since we are talking…
  • How To Manage Multiple WordPress Sites?

    DiTesco
    16 Apr 2014 | 1:57 pm
    One of the comments I see quite often from some bloggers (or online entrepreneurs) is that they do not have time to manage multiple sites, as it is already difficult to manage one, let alone several sites. If you are trying to make money online via affiliate marketing or similar, you should know that sometimes, it is recommended to explore and create several niche sites, to maximize your revenue potential. Depending on the niche you have chosen, this will entail in having to create a completely whole new website you have to manage, and consequently more time required. Managing several…
  • Heartbleed and Jetpack Security, Matt Cutts Singing?, And More, Speedlink 15:2014

    DiTesco
    12 Apr 2014 | 5:55 am
    Hi everyone! Hope you all had a great and productive week. Undoubtedly one of the most noteworthy news that spread like wildfire this week was that of the Heartbleed bug. The heartbleed bug apparently is a very serious vulnerability in the popular OpenSSL. The flaw was first reported to the team behind OpenSSL by Google security researcher Neel Mehta, and independently found by security firm Codenomicon. Based on what the researchers discovered, the malicious code has been in OpenSSL for about two years, and using it doesn’t leave a trace. There are mixed feeling about it being b ad or…
  • Find Valuable Leads With a Lead Generation Company

    DiTesco
    6 Apr 2014 | 11:38 am
    Life is full of mysterious questions. Some might say that one of the biggest mysteries in life lies in wondering what came first, the chicken or the egg? Still others might say that figuring out the opposite sex is the most puzzling thing in life. However, in the professional world, determining the most effective way to find sales leads has to rank at the top of the conundrum countdown. Can you find the best sales leads by utilizing social media? Or is it one of the other millions of ways in which to attract new customers? Inquiring minds want to know! Instead of rubbing a plastic 8-ball and…
  • Algorithm Changes, Rules of Link Building, Social Referrals, Speedlink 14:2014

    DiTesco
    5 Apr 2014 | 5:26 pm
    Hi everyone! Hope you all had a great and productive week. This week, Blind five Year Old made a very interesting question that prompted Matt to announce that Google is working on some changes that will help the search engine determine better when a site is an authority on a topic. While he did not go into specifics, he did mention that he’s “looking forward to seeing them role out.” Hmmm, don’t know about you, but I too am looking forward to seeing what kind of changes (if any) will impact search results. How does Google separate popularity from authority? And talking about…
 
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    WebandRank.com Blog

  • 10 Free Business Listing Sites – Optimized Listing

    Admin
    29 Mar 2014 | 6:49 pm
      If you understand how search engines work, you realize that getting your business into a wide variety of business listing sites is a wise move; it will make it exponentially more easy for your customers to be able to locate you when using a search engine like Google, Yahoo, or Bing to find a provider of the good or service you offer. I think directories with few exceptions are not good for all business and better use your time to create good content, but some we “trusted” give you a real link juice and drive some additional traffic to your site. Based on data compiled by…
  • Export Trade that Wants to Expand to Southeast Asia Today

    Admin
    12 Nov 2013 | 5:11 am
    It is not easy to work out an optimization plan for international businesses which involves various populations and countries. Both entrepreneurs and web rank experts should find out essential concerns to achieve foothold worldwide. These stakeholders need to comprehend their environment carefully before even thinking about rankings and inbound marketing in general. As an example, look at how many Italian company in the export trade that wants to expand to Southeast Asia today. This enterprise will definitely experience tough competition against established businesses in that region. These…
  • Author Bio Vs. In-Content

    Admin
    23 Jul 2013 | 11:26 pm
    The goal of any website is to get as many people to pass through its virtual front doors as possible. It should come as no real surprise that the best way to get quality visitors to any site is through the search engines, which means web ranking becomes all-important, yes i know the social media get more and more traffic, but most of this traffic is fake or artificial, look for example the uge quantity of fake positive comments in TripAdvisor.com, like i was write in my last comment to the blog of  Dan Graziano TripAdvisor has come under fire in recent years for 70% of fake reviews on its…
  • Libelous Ranking Case

    Admin
    12 Mar 2013 | 9:29 pm
    Potentially libelous comments that have been posted on Google’s Blogger.com will now have to be quickly removed by the search engine giant based on a court appeal ruling in London.According to a u UK high court ruling, last year, Google only has a limited window of 5 weeks in which to remove libelous content on a Google blogpost before it could face a libel action.  Lord Justice Richards, master of rolls chose to stand with the high court and decline an appeal of the original court action. This was done because there was no evidence about the amount of people that read the offence blog…
  • Low Cost And Effective Marketing Strategy For Startups

    Admin
    6 Jan 2013 | 1:45 am
    Starting a business is a very exhilarating experience fraught with the success, worries, and failures. When you start a business you are responsible for coming up with ideas and make them happen, everything from production to marketing to sales, you are involved everywhere. The main focus of any business is on sales and marketing, and now online marketing, SEO and SEM is the vital component for any web site rank and marketing strategy. Today every business is applying SEO practices to their business, it is nothing but one way of advertising, increasing the online exposure of the brand. With…
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    Link Building Best Practices

  • Content Marketing SEO: the Good, the Bad & the Ethics

    Pawan Deshpande
    22 Apr 2014 | 8:00 am
    This is a guest post from Pawan Deshpande, founder and CEO of Curata, a content curation software. As marketers struggle to keep up with constant demand for new content, curated content has become a popular way to fill that void without crafting all new content from scratch. Well-executed content curation allows marketers to present a multitude of perspectives on a given topic and present the very best content to their readers. But bad content curation could raise concerns about the “dreaded duplicate content” which search engines may penalize. With that in mind, here’s a…
  • The Weekly Measure: Top Internet Marketing News, Tools, & Events-April 18, 2014

    Brooke Brown
    18 Apr 2014 | 8:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
  • Cookies: A Guide To Understanding Data-Driven Morsels [Infographic]

    Daniel Dannenberg
    16 Apr 2014 | 8:00 am
    Some people have concerns with their online privacy due to cookies. These little bits of morsel data stored on your computer from a website can enhance your online experiences when you (re)visit a website. Unfortunately, a few bad instances–including a few so-called ‘super cookies’–are giving web browser cookies a bad rap altogether. What it really comes down to in order to bring cookies back into a positive light is knowledge. Knowing about the different types of cookies out there can help you stay on the lookout for any suspicious activity. The following infographic…
  • How Often Should I Get an SEO Audit?

    Brynna Baldauf
    15 Apr 2014 | 8:00 am
    As you may know, today is April 15th, the last day to submit your taxes without an extension. During this time, we all take stock of our finances and investments and hope we can escape without paying too much money out of pocket. Some of the more organized of us must hunt around to find all the necessary paperwork to complete this mandated submission, but it is also a time of reflection and goal setting for next year. If we were not forced to submit taxes and take stock of our own finances, would we ever get around to it? Let this be a lesson in how to manage your website as well. You should…
  • 5 Reasons SEO & PPC Work Better When Used Together

    Natalie Barreda
    14 Apr 2014 | 8:00 am
    Many people think that Search Engine Optimization and Pay Per Click marketing are two completely different service offerings and strategies. While it is true that they are incredibly different, this doesn’t mean that they don’t work well when managed with the intention to benefit each other. There is a common misconception that PPC ads can “cannibalize” organic traffic, and that’s one rumor that we’re here to put to rest by providing 5 reasons SEO and PPC work best when they’re used together. 1. Dominate the search engine results page As we talked about in our post…
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    Single Grain Blog

  • Hello world!

    Phillis
    23 Apr 2014 | 3:07 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
 
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    Insights

  • UPDATE: North American Android KitKat, 4.1.1 Usage Rates in Wake of "Heartbleed" Vulnerability

    Chitika Insights
    15 Apr 2014 | 9:32 am
    Recent Web usage data indicates that Google’s latest Android OS version, KitKat, is being used at nearly equal rates by North American smartphone and tablet users. Meanwhile, with Android 4.1.1 being the only version of Android exhibiting a vulnerability due to the Open SSL “Heartbleed” bug, Chitika Insights examined how North American Web traffic from Android 4.1 users breaks down by patch release.
  • HTC Status Report: One Users Generate 40.6% of HTC Smartphone Web Traffic

    Chitika Insights
    3 Apr 2014 | 6:23 am
    Taiwanese device maker HTC produced one of 2013’s most smartphones with the HTC One. Analyst and company estimates pointed to the device and its subsequent variations collectively generating moderately successful sales, but having trended downwards to close out the year. The company’s latest flagship device, the One M8, boasted increased functionality, user interface changes, and a modified look and feel, all of which were generally well received by industry watchers prior to the smartphone’s launch on March 25, 2014. While HTC’s latest One model has gotten off to a slower start than…
  • The Power of Free: OS X Mavericks Users Generate 40% of Mac Web Traffic Five Months Post-Release

    Chitika Insights
    27 Mar 2014 | 6:05 am
    Aside from a number of aesthetic and functional changes Apple included as part of OS X Mavericks, the company also turned heads by releasing the latest OS as a free upgrade for Mac desktop and laptop users. Now five months after Mavericks’ public release, recent usage data suggests that this strategy has helped substantially improve adoption rates as compared to previous Mac OS X versions.
  • North American Usage and Adoption Comparison: Apple and Samsung

    Chitika Insights
    21 Mar 2014 | 6:36 am
    Apple and Samsung have forged a bitter rivalry both globally and within the North American marketplace. With each manufacturer planning to unveil at least one new flagship device in 2014, investors will be watching closely as the market dictates who comes out on top in terms of sales and impact on the overall mobile ecosystem. To provide a baseline for both companies based on past releases, Chitika Insights studied initial adoption rates for Apple’s iPhone 5 and Samsung’s Galaxy S IV in the two months following their respective North American debuts. Additionally, several breakdowns of a…
  • UPDATE: North American iOS 7.1 Adoption Touches 12% 45 Hours Post-Release

    Chitika Insights
    12 Mar 2014 | 7:59 am
    45 hours following its public debut, iOS 7.1 users are now generating a full 12% of total North American iOS Web traffic. With a 6.1 percentage point increase, this is roughly a doubling of the usage share observed within the earlier 24-hour study published on March 11, 2014.
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    Alameda Internet Marketing

  • 6 Quick Steps to Make WordPress SEO Friendly

    Ross Taylor
    15 Apr 2014 | 10:00 am
    As popular as WordPress is as a blogging and website platform, the product isn’t exactly SEO friendly right out of the box. You’ll need to perform a few simple tasks while setting up your new website to make sure you receive the full benefit of SEO. If you’ve already set up your site, don’t worry; most of these can be remedied even after the fact. If you’ve conducted an SEO audit and were appalled by the results, try these steps. 1. Choose Responsive Themes A website that performs on all devices is imperative. Without one, your rankings just might suffer. Sites that don’t respond…
  • Wix and SEO: Friends or Foes?

    Ross Taylor
    6 Apr 2014 | 11:19 pm
    Are the rumors true that Wix sites don’t experience great SEO results? In a word, yes. But the real answer isn’t that simple. Essentially, you can increase search engine optimization for certain aspects of a Wix site, but some problems just don’t have a solution yet.  This is a real bummer, too, because Wix sites and templates are incredibly easy to use. The drag-and-drop design is about the easiest available, so even the most technologically challenged can handle creating their own website. Before you choose Wix over other similar options like WordPress or even Weebly, take a look at…
  • Social Media and SEO: How the 2 Work Together

    Ross Taylor
    30 Mar 2014 | 10:47 pm
    Should you dedicate your marketing dollars towards SEO or social media? The answer is yes. These two marketing practices have become closely intertwined. While it’s certainly possible to do one without the other, your chances of success are much lower. The experts at Google deploy around 500-600 code changes each year. These updates and tweaks to their algorithm aren’t just aimed at aiding consumers. They’re also used to level the playing field, making it possible for small businesses with high-quality marketing to win the game of search. To inform you, we’ve outlined some of biggest…
  • SEO for Local Businesses: First 5 Steps

    Ross Taylor
    24 Mar 2014 | 3:00 am
    So, you know you should be doing SEO for your local business. But, you aren’t. Or perhaps your search engine optimization strategy hasn’t been updated since it was acceptable to use techniques like keyword stuffing or hidden text. That’s okay. It’s never too late to begin using effective and up-to-date SEO tactics. Many small business owners mistakenly believe that search engine optimization is too costly, or only words for major corporations. Nothing could be further from the truth. It’s impossible to buy your way to the top of Google. The brands who win customers from search are…
  • 5 Ways to Make Your Local Business Website Traffic Explode!

    Ross Taylor
    19 Mar 2014 | 9:30 am
    Is your local business driving enough website traffic to get new customers through your door? Many local business marketers are still relying on antiquated methods like phone book advertising or bill boards to bring in new customers. Not only is this approach unlikely to yield the ROI you’d like, it also probably won’t win you any fans in your community. Recent consumer trust studies by Nielson have found that while word-of-mouth recommendations still rule, consumers trust branded websites and online reviews far more than other forms of media, including print advertising, billboards and…
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    SEO Copywriting

  • SEO and content writing tips: Week ending April 22, 2014

    Tracy Mallette
    23 Apr 2014 | 3:00 am
    Just like this squirrel steals bird seed, you can steal your competitors’ links! This week, check out the SEO audit information under our “SEO for beginners” section, so you know how to check your site for proper optimization techniques, what needs to be implemented or changed, and how it’s done. For the advanced SEO crowd, you’ll find new Schema.org actions, a deeper dive into Google+ SEO and how to steal competitor links! Hop to it, crew, and get crankin’ on that SEO and writing goodness! Search engine news Dave Neal writes Will Google Reward Secure Websites With Better…
  • Experts share top tips for freelance writing success

    Tracy Mallette
    22 Apr 2014 | 3:00 am
    Are you starting a new freelance writing business or trying to get ahead with your current one? We’ve rounded up some experts to answer: What’s your top tip for running a successful freelance writing business? Enjoy and happy freelancing! Demian Farnworth, The CopyBot: Avoid isolation. Arrange to get out of the house two or three times a week to work. Do lunch at least once a week. Video skype or Hangout at least with one person a day. Miranda Miller: Networking and professional development are incredibly important, especially when you’re working alone and often…
  • Another year older: Give your content a birthday

    Amy C. Teeple
    21 Apr 2014 | 3:00 am
    It is official: I’m now two 21-year-olds! (That sounds so much better than 42.) This past year has definitely brought many changes in my life. (Check out my Not another thankful post to see what I mean.) It is safe to say that I am not in the same place in my life that I was a year ago. Although things may not have changed as radically for you as they have for me – I bet you have experienced some change during the last twelve months. You may wonder, “So what?” Well, if you have changed, don’t you think other things have changed? Has your content marketing kept up?
  • The lazy person’s guide to writing great copy – fast!

    Heather Lloyd-Martin
    17 Apr 2014 | 6:00 am
    I love me my catnaps! Would you rather be hiking a wooded trail rather than writing your latest blog post? Or taking a quick catnap on the couch? Or catching up with friends? You can. You just need to learn how to write content the lazy way. “Lazy” doesn’t mean that you write poor-quality content. Or you don’t write at all. It means training your writing brain to write top-notch content, faster. Writing more efficiently has some pretty cool benefits. If you freelance, this means more money in your pocket. If you work in-house, this means you can tackle more projects…
  • SEO and content writing tips: Week ending April 15, 2014

    Tracy Mallette
    16 Apr 2014 | 3:00 am
    Google’s keyword and guest blogging policy. Sooo … what’s up with Google!? You’re about to find out in the following posts. When Google’s not generating guest blogging and keyword confusion, it can teach us a thing or three about copywriting – as Heather shares in her “content writing tips” post. Enjoy this week’s tips … uh … all bazillion of them. Sorry, I gotta warn ya now, I went a liiiiiittle content crazy this week, folks. I’ll try to reign it in a bit next week. Search engine news Ginny Marvin writes Official: Google Brings “Not…
 
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    Kaiserthesage

  • Hummingbird SEO

    Jason Acidre
    1 Apr 2014 | 12:00 pm
    Hummingbird, Google’s new search algorithm launched August last year, is said to have impacted 90% of search results. The majority of the affected results are for long-tail search queries, which is why many practitioners didn’t notice the changes when it was first launched (30 days before the update was publicly announced). The post Hummingbird SEO appeared first on Kaiserthesage.
  • Link Building Tactics I’m Focusing on this 2014

    Jason Acidre
    9 Mar 2014 | 10:13 am
    I’ve been asked this question many times, way before the year even started. So I just thought of writing about it, and perhaps to also serve as a module for our staff here at Xight Interactive. The methods that I’m going to share on this post are the things that I’m implementing for the other sites I’m currently handling (that are aside from the clients we’re working on with our company) for over the next few months. The post Link Building Tactics I’m Focusing on this 2014 appeared first on Kaiserthesage.
  • Dealing with Penalized Websites

    Jason Acidre
    17 Feb 2014 | 6:46 am
    The growth of inquiries for search engine optimization services has certainly increased over the past couple of years. In the past, businesses mostly contact SEO companies or independent consultants for help to further improve the visibility of their websites – and eventually to increase its traffic. But sadly, these days, perhaps more than half of the businesses looking for SEO help are businesses hoping to recover from algorithmic updates/penalties. The post Dealing with Penalized Websites appeared first on Kaiserthesage.
  • 12 Inbound Marketing Tips for 2014

    Jason Acidre
    28 Jan 2014 | 11:32 am
    I did a short presentation last week for the first ever startup/marketing meetup that our company has organized. The pointers from my talk were mostly based on my personal experience for the past 3 years of my career as an online marketer and a business owner - so I was really excited to turn my slide deck into a blog post as well. The post 12 Inbound Marketing Tips for 2014 appeared first on Kaiserthesage.
  • A Year without Guest Blogging

    Jason Acidre
    14 Jan 2014 | 11:48 am
    First off, sorry for the misleading title, because it’s not entirely true, since I’ve published 3 guest blog posts last year (2 for Moz and 1 for Hit Reach). I’m not saying that guest blogging doesn’t work, because it really does (when getting published on the right places)! The post A Year without Guest Blogging appeared first on Kaiserthesage.
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    Receptional

  • Don’t Write Off Byline and Guest Post Links Just Yet!

    Lexi Mills
    22 Apr 2014 | 2:00 am
    Over the past few months many publications have chosen to “nofollow” links in author biographies, so I decided to reach out to a selection of my media and PR contacts to discuss the best ways to obtain links in stories and guest posts. Go for a Google Plus link Many of the publishers I spoke with said that they would be happy to place a link to a Google Plus profile instead or as well as a “nofollow” link to the website of the author. I have heard of several journalists using the strength of their Google plus accounts in pay negotiations, so this link to Google Plus is clearly…
  • The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

    Zoe-Lee Skelton
    16 Apr 2014 | 9:57 am
    Few brands need convincing about the importance of  content marketing. From the big players to the smaller business, everyone is furiously creating useful, engaging and fun content to enhance their digital presence and attract customers. So it comes as no surprise that 60% of B2C marketers are planning to increase their content marketing spend in 2014. Now that everyone has caught the content bug, you’ll find a vast amount of resources telling you which types of content you should be creating. But what a lot of these so-called guides and articles lack is clear advice on how to promote…
  • 7 Essential Tips for Optimising a Webpage (in 2014)

    Justin Deaville
    8 Apr 2014 | 9:37 am
    Recently, Google changed the layout of its search listings and our clients have been asking us what this means for SEO. So, here, with a little help from the Mad Hatter, is Receptional’s up-to-date guide to optimising your webpages.* If you’re familiar with Lewis Carroll’s 1865 novel, Alice’s Adventures in Wonderland, you’ll know that: The Mad Hatter Is Definitely Rather Loony This phrase – or mnemonic – is going to help us remember how to optimize our pages. Each of the letters in green stands for the steps you need to take to optimise a web page. That list…
  • Expert Tips: How to Remove a Google Manual Penalty Quickly

    James Newhouse
    26 Mar 2014 | 4:49 am
    So, you’ve been hit by a Google manual penalty and you’re starting to notice the devastating effect it is having on your website. The recovery from this can be a hard, drawn out process. Unless you have a helping hand from the experts of course! At Receptional we have assisted a number of high profile businesses in their manual penalty recovery. Over the last few years we have noticed a dramatic rise in manual penalty removal requests, and they are not getting any simpler. In early 2014 we had the task of aiding a renowned international client with their website’s penalty recovery.
  • Danny Sullivan Speaking at SMX London 2014

    Zoe-Lee Skelton
    18 Mar 2014 | 4:58 am
    This year’s SMX Conference will be hitting British shores on the 13 and 14 May. So if you want to learn from leading search industry experts and make a fantastic saving on the ticket price too, you’d better read on. What’s the big attraction? ‘Top Online Marketing Expert’, Danny Sullivan curating, speaking and chairing at SMX London 2014 That’s right. The founding editor of one of the world’s most respected search websites, Search Engine Land, will be making a rare speaking appearance. Since the dawn of the internet, Sullivan has been helping…
 
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    Ker Communications

  • Link Removal Services

    Nick Ker
    6 Apr 2014 | 8:02 pm
    Our Link Removal Service is what you need if you find yourself facing a link-based penalty or have been hit by the Penguin algorithm update. Link Removal Services is from: Ker Communications
  • Unnatural Links Message in Webmaster Tools – What to Do

    Nick Ker
    21 Mar 2014 | 10:36 am
    Did you get an Unnatural Links Warning? Finger pointing is not helpful, though it may make you feel better. The thing to do now is fix the problem, not the blame. Unnatural Links Message in Webmaster Tools – What to Do is from: Ker Communications
  • Did Everyone Forget About On Page Optimization?

    Nick Ker
    21 Feb 2014 | 12:49 pm
    Have you done all you can do to make the most of what you already have? Probably not. Many people go straight for link building and content marketing without optimizing the site itself... Did Everyone Forget About On Page Optimization? is from: Ker Communications
  • Link Earning Is The Future, But Link Building Is Not Dead Yet

    Nick Ker
    3 Feb 2014 | 11:45 pm
    Links will become less important to search engines in the not so distant future, they are still a big part of how Google ranks websites in the search results… Link Earning Is The Future, But Link Building Is Not Dead Yet is from: Ker Communications
  • This is why we can’t have nice things in the SEO space…

    Nick Ker
    22 Jan 2014 | 8:59 am
    Guest blogging and older link building methods are dead… or are they? A look at things SEOs ruined, Google killed, and some that rise from the dead in the absence of spam… This is why we can’t have nice things in the SEO space… is from: Ker Communications
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    Search Blog Asia - SEO Insights for China, Japan, Korea, Thailand...

  • Naver Korea Now Advertising its PPC Search Ads on Cable TV

    Kenji Schautzer
    27 Mar 2014 | 11:47 pm
    Korea’s biggest search engine, Naver, started to market its search ad platform more aggressively with cable TV commercials. Naver started its TV commercial campaign featuring three different ads on 15 March this year. The advertisements emphasize the usefulness of its Searchad PPC platform and how it can connect business owners and potential customers. The commercials [...]
  • Google Japan SERP Changes and Experiments

    Kenji Schautzer
    14 Mar 2014 | 11:31 pm
    Google Japan has implemented some design changes this month, following in the footsteps of other markets. The new design changes officially announced by Google on March 13 are not any different in Japan, however, they have unique implications when it comes to title tag optimization based on the fact that Japanese involves the use of [...]
  • Qunar and CTrip rumored to be in merger talks

    Vennie So
    13 Mar 2014 | 11:22 pm
    Top Chinese online travel companies Qunar and CTrip have been dominating industry headlines of late. A recent article has surfaced signposting merger talks between the two companies, and has sparked the interest of international and local media such as Chinese publications Sina Tech and Xinhuanet, and has since reached the pages of international English outlet [...]
  • Naver implements new autosuggestion tool

    Kenji Schautzer
    27 Feb 2014 | 8:11 pm
    Naver has added new functions to its auto suggestions via a new technology dubbed, “entity linking”. This new update allows users to browse 15 results, to which Google’s 5 pale by comparison. In addition to this, additional search suggestions are also provided to users in a second column. This new feature is particularly useful for [...]
  • Korea Sales Revenue and Traffic

    Kenji Schautzer
    26 Feb 2014 | 8:20 pm
    The latest data on traffic and revenue of the main search engines in Korea According to DMC Media’s report released February 3, Naver gained 0.4% overall traffic in 2013. The other two biggest search engines, Daum and Nate lost 2.4% and 21.5% respectively. Numbers for Sales revenue for 2013 look somewhat different. The two biggest [...]
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    Distilled

  • iAcquire Co-CEO Talks Google Authorship

    Harriet Cummings
    16 Apr 2014 | 3:11 am
    We invited Joe Griffin, Co-CEO and Co-Founder at iAcquire, to share his thoughts on the significance of Google Authorship and what this means for businesses. What is Google Authorship? Why is it important for search and branding? Google Authorship is a digital authentication process that allows Google to link published web content to the specific author who created the content. It essentially enables Google to determine who authored something, not just where something is published. Contributors to your site can authenticate content on their Google+ profile. Brands can tie content to…
  • Hello London! Come Along to our Digital Learning Hub

    Harriet Cummings
    7 Apr 2014 | 6:04 am
    Having joined forces with Driftrock, we’re hosting a couple of free events at a pop-up space by Old Street station. We’d like to invite local businesses to come chat with our consultants over a beer, get some expert advice, and hear our speakers share some wisdom at our meetup. Oh and in case this wasn’t crystal clear, everything is free. We see the events as a chance to get to know a few new faces and say hello to our old friends too. In such a fast-paced industry, we’re keen to offer some help and insights to businesses wanting to improve their online marketing…
  • A Blogger is Not a One Night Stand

    Rosie Barry-Scott
    3 Apr 2014 | 8:00 am
    Dear brands / PRs / outreachers, I’ve had a fair few relationships with your type now. After a year on the blogging market, I’ve been pitched to by hundreds of you – some good, some bad and some definitely ugly. I’m not naive and I’m in this for the same reasons as you. These things can be mutually beneficial but we’ve gotta figure out a few things first. 1. Do your research First and foremost, find out my name. I run my blog with a friend and we’re always being referred to as ‘girls’ or (somewhat worse) ‘ladies’. They both…
  • Bacon Mouthwash: How to Pull Off an April Fool's Prank

    Harriet Cummings
    31 Mar 2014 | 7:00 am
    This blog comes from Beverley Reinemann, one of Distilled's own Outreach Specialists.  I know what you’re thinking.   Ok, not really, I’m not that good... Yet. I’ll rephrase.   I know what you’re probably thinking: putting your time, effort and money into creating a marketing campaign centered around a big, fat lie is a waste of time, right? I mean, why would you lie to your customers? Wouldn’t that harm the brand image you’ve worked so hard at maintaining? Yes, maybe. I mean, flat out lying to potential clients is something I’d pretty…
  • Should I Jump on the Bitcoin Bandwagon?

    Harriet Cummings
    28 Mar 2014 | 8:00 am
    For this week's debate, we tackle the issue of Bitcoins. Two members of the Distilled team discuss whether they'd consider jumping on the bandwagon (please note, this is not meant as financial advice!)  “there are numerous advantages” “inefficient as a currency” Tom Anthony, Distilled Consultant  Tom Capper, Distilled Analyst  “Yes! Crypto-currencies are a fundamental shift away from the established model, which scares people, but there are numerous advantages. There are some down sides too, but primarily they tend to be what people are…
 
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    Web Savvy Marketing

  • The Puzzle of Home Page Design

    Rebecca Gill
    17 Apr 2014 | 4:54 am
    Home page design isn’t just about headers, content, and footers. It is about asking the right questions and making sure those questions apply to your website visitors. It’s about finding solutions to problems and bringing it together within a cohesive design. Have You Ever Wondered? How do I make my website memorable? How do I make sure people stick when they hit my home page? How do I make sure website visitors dig into my content and explore my product or service offering? How do I make sure website visitors take a moment to reach out to us by email, phone, or inquiry form? If you read…
  • When It Comes to Branding, Simple is Good

    Rebecca Gill
    15 Apr 2014 | 5:10 pm
    When I first entered into the world of marketing, branding felt like a mystery to me. It scared me. I “got” the concept of marketing and was an SEO wizard, but the idea of building a brand was intimidating. The funny part of this stage in my life was that I was branding companies and products without realizing it. I was creating a brand simply by focusing on what made me, my company, and my product and service offering different. Branding for Normal Folk If you see the word brand and feel overwhelmed – don’t! A brand is simply a mental association that gets a user to think about a…
  • Friday’s Marketing Roundup: Good Reads for April 11th

    Rebecca Gill
    11 Apr 2014 | 5:57 am
    Greetings from CaboPress! This week’s marketing roundup comes to you from sunny Mexico. I am down at the ever so beautiful Fiesta Americana Grand Los Cabos. My journey south started Wednesday as I flew into Dallas, Texas to see Genesis colleague and friend Carrie Dils. I was gifted with a great day with Carrie, which is a huge treat for me because we live on opposite sides of the country. On Thursday I departed Dallas and flew into Cabo to attend an event called CaboPress that was arranged by Chris Lema. In attendance is Cory Miller, Karim Marucchi, Syed Balkhi, Jared Atchison, Ben…
  • Dream a Destination and Let Technology Take You There

    Rebecca Gill
    7 Apr 2014 | 12:08 pm
    A few weeks ago I had the pleasure of presenting three sessions at the Girls Are IT! conference in Dearborn, Michigan. The event was organized by the Michigan Council for Women in Technology (MCWT), U-M – Dearborn, Lawrence Technological University, and University of Detroit Mercy. More than 350 school-aged girls arrived to learn about IT and how it can play a role in their lives and future careers. I was presenting about WordPress and how the CMS software can be used to create a free blog and scale to manage the needs of celebrities, universities and large corporations. Know Your Audience…
  • Friday’s Marketing Roundup: Good Reads for April 4th

    Rebecca Gill
    4 Apr 2014 | 12:09 pm
    Happy Friday! We’re back again with a quick update on this week’s interesting articles on WordPress, website design, usability, SEO and social media. This week there were some great articles to read and digest, but if you ask me, I think the WordPress podcasts stole the show. It seems everyone is jumping into podcasting and this week there have been some fabulous folks chatting about design, usability, and best practices in WordPress businesses. Podcasts are becoming an important part of the WordPress ecosystem, so I’ve given them their own section. If you are a blogger or…
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    SEER Interactive

  • Breaking AdWords Announcements – A Renewed Focus on Users

    Aaron Levy
    22 Apr 2014 | 10:57 am
    The team at AdWords had been teasing about a huge update on 4/22 for better part of a month. Unlike Enhanced Campaigns, minimal  information was provided ahead of time to agencies. 4/22 at 9AM PST has come and gone. The dust has settled. The twittersphere has snarked. So what happened? TL:DR: Keep old toys (for now), get shiny new toys! Product announcements were bundled into three different categories in the announcement, but I’m going to bundle them into my own and include a relevant score of Amazing, Meh, or Ew. Death of the device: This announcement opened with a focus on users and…
  • The Worst Times to Do Outreach

    Lauren Grabowski
    22 Apr 2014 | 10:20 am
    We’ve all heard the old adage, “timing is everything”– and when it comes to outreach, it’s definitely true. Being strategic about when you send your email can have as big an impact on the success or failure of your campaign as the content of your message, because if nobody reads it, your message doesn’t really matter, does it? If an outreach message is sent, but nobody reads it… (via) My co-worker Maria shared an awesome post on this topic a while back. In it, she broke down some general times to avoid doing outreach: Monday Mornings Fridays (period) Mid-mornings (or…
  • STOP Trying to Predict & Track Rankings Impact on Revenue

    Wil Reynolds
    21 Apr 2014 | 10:51 am
    SEER recently lost a big opportunity, and not because the client didn’t think we were the best match. It was because the agencies we went up against were comfortable giving this client predictions on a newly launched site (as in no data in GA yet.) Call after call, I tried to explain why predicting ranking impact based on tracking rankings and Click Through Rates was a bad idea. It makes something complex seem way too simple. You’ve seen this great chart: At the time it was great; quite helpful. However, clients don’t get the 150 reasons why its not that simple. Yet, SEO…
  • Tested: Google +Post Ads – Turning your Google+ Posts Into Interactive Display Ads

    Amanda Mancuso
    21 Apr 2014 | 7:32 am
    Google rolled out a new display ad variation for eligible advertisers (requirements can be found here) called +Post Ads. This new ad variation allows you to take a post from your Google+ page and turn it into an engagement ad to show throughout the Google Display Network. We were lucky enough to get one of our client into the Beta for this and we tested +Post Ads for about a month. We thought it was a great way to test new ad creative with minimal resources and to keep the content recent. The client is very active on Google+ and they have a good following so we thought they were a great…
  • 10 Things to Know About Migrating to Universal Analytics

    Michelle Noonan
    18 Apr 2014 | 1:03 pm
    April has been a fun month for those of us in Google Analytics. Universal Analytics is out of beta and now that it’s fully featured, you should be planning your migration. Here’s 10 things you should know about migrating to Universal Analytics. You don’t have to switch immediately – even if you’re automigrated Your current GA code is still supported, you’re not losing your data anytime soon. Your old GA code will still work (up to 2 years) until you can make the update to the code – but the time to plan is now. Your account could be transferred – but that’s only…
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    SEOgadget

  • Content Strategy vs. SEO – What Do You *Really* Do?

    Laura Lippay
    7 Apr 2014 | 1:51 pm
    Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content done right supports a competitive advantage. Content builds and supports your relationship with your customers pre-sales and post-sales. Yet when SEOs-turned-content-marketers are tasked with creating new content or with finding opportunities to create a competitive advantage via content, far too often this is the process: What are people…
  • Link Auditing: Removing A Penalty From an Old Domain

    Richard Baxter
    12 Feb 2014 | 4:17 am
    More than several years ago now, some of my closer colleagues will remember SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. I acted on the adult directory list – in fact I found the company that owned the directories (based in Hyderabad, India) and paid the owner a small sum to remove all 2,000 links, but never really bothered about what had happened with Directory Maximiser. We migrated domains a couple of years later, and I thought…
  • The Basics of JavaScript Framework SEO in AngularJS

    Richard Baxter
    10 Feb 2014 | 4:51 am
    Imagine the scene: you’re embarking on the first few moments of a website diagnostic for your SEO audit. You disable JavaScript in your toolbar of choice and off you head, hopeful to discover a JS only navigation and a bunch of site architecture problems. If you’re still finding your feet in the world of technical SEO, you’re going to freak out when you see something like this: When you hoped you’d see something like this: Or you come across something like this: When you’d hoped for something like this: Or even something a bit like this: When all you really…
  • How I Use Talkwalker Alerts for Journalist / PR Outreach

    Richard Baxter
    7 Feb 2014 | 4:30 am
    It’s funny how much more quickly you can refine your client marketing processes by continuously learning from marketing your own agency.. On that note, I’ve found I rely on alerts services to tell me about new mentions of our brand name, new links and new opportunities for outreach so much that it’s obviously inspired how we work across the business. Alerts are the most efficient way to maximise our reach into the marketing community *after* an event has occurred – be it, a new post, press mention, etc. In the past, we’ve used tools like TAGs to monitor for…
  • Using Optical Character Recognition for Better On-Page SEO

    Oliver Mason
    6 Feb 2014 | 6:44 am
    Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Taken from http://seogadget.com/author/richardbaxterseo/ Why rely on Google expending more processing cycles to understand your content when you could just give them the text to parse? Since most Ecommerce sites tend to be a little thin on the ground for on-page text, the recommendation is usually to get any image-embedded text onto the page so it can be crawled, understood, and weighted toward the ranking of the page. The least-good-best-practice-fix is to drop all the text into…
 
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    Mark Rushworth

  • Web Design Jobs Leeds

    Mark Rushworth
    11 Apr 2014 | 2:17 am
    Want more money? Want the time to produce great work? Looking for a change of pace? Want to be supported by team members and management? The post Web Design Jobs Leeds appeared first on Mark Rushworth.
  • PHP Jobs Leeds

    Mark Rushworth
    11 Apr 2014 | 2:01 am
    Are you fed up with your current job? Do you need a change of scene and/or pace? Looking to settle down and earn what you The post PHP Jobs Leeds appeared first on Mark Rushworth.
  • Download Aprils Windows 8.1 Update Early

    Mark Rushworth
    7 Mar 2014 | 3:54 am
    The latest round of updates to Microsoft Windows 8.1 have been leaked online. These updates augment the previous Windows 8.1 update adding search into the The post Download Aprils Windows 8.1 Update Early appeared first on Mark Rushworth.
  • Goodbye Yellow Box – New Adwords Design Hides Paid Ads

    Mark Rushworth
    24 Feb 2014 | 9:03 am
    Found by Jack, our newest member of the Blue Logic Digital team, the following screenshot compares the standard Adwords viability with a new design that The post Goodbye Yellow Box – New Adwords Design Hides Paid Ads appeared first on Mark Rushworth.
  • Blue Logic Digital Buys Coolpink

    Mark Rushworth
    24 Feb 2014 | 6:13 am
    At the newly rebranded Blue Logic Digital we’ve been keeping a lid on it for the past few weeks but thanks to an entry in The post Blue Logic Digital Buys Coolpink appeared first on Mark Rushworth.
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    Webtise » blog

  • LittleBlackDress.co.uk choose Webtise to help improve ecommerce presence

    Emma Garner
    11 Apr 2014 | 4:22 am
    We’re pleased to announce our new client, leading online ladies fashion retailer LittleBlackDress.co.uk, a one-stop shop for LBDs, dresses and accessories for special events, from both high street favourites and boutique and independent labels. We were chosen by Littleblackdress.co.uk for our wealth of experience and expertise within the fashion industry, we’ll work to help to improve their overall ecommerce presence on their existing Magento website. We will also conduct a full SEO Audit and create a strategy for the brand managing their CRO. Alongside this our marketing team will…
  • We’ve rebranded!

    Emma Garner
    1 Apr 2014 | 9:04 am
        We’ve rebranded to reflect our new service offering and underline our new direction as a fully integrated specialist ecommerce agency. We believe no serious ecommerce business should be under-performing, their services, apps and modules have been cleverly designed to help online retailers to achieve their potential and grow into market leaders. The rebrand follows a successful year for us, we’ve won an array of exciting new accounts including Little Black Dress, Oliver & Co – What’s My Claim Worth and Monster Supplements. We’re entering into our sixth…
  • All We Are Saying is… Give Bing a Chance

    Daniel Clutterbuck
    24 Mar 2014 | 3:23 am
    Bing (and Yahoo) are relatively small search engines when put up against the giant that is Google. Recent research shows Google having 83.13% of the market share and Bing holding 5.8% with Yahoo having 8.4%. So what would make anyone bother advertising on Bing I hear you ask? Despite obviously playing second fiddle to Google with regards to traffic, they have a share of around 14.2% of the market. This means they still have a relatively large search audience. This number is increasing as Bing continues to chip away at Google’s market dominance. From our research and use of Bing Ad’s, we…
  • Consumer Psychology and Ecommerce Checkouts [Infographic]

    James
    18 Feb 2014 | 7:29 am
    Online shopping has grown significantly over recent years and it now accounts for a huge proportion of the total revenue for companies of all sizes, all over the world. However, relatively little is known about the psychology behind the decisions that consumers make, while buying things on the web. What we do know is that over 67% of online shoppers abandon their purchase during the checkout process. The reasons behind such a decision include hidden charges, having to register before buying, the length of the checkout process and unclear delivery details. One interesting statistic is that…
  • Is social media a natural skill or can it be taught?

    Daniel Clutterbuck
    17 Feb 2014 | 7:24 am
    You only need to use social media every now and then to get a taste for how different companies and individuals communicate through Twitter, Facebook and Pinterest. Each one is different, and each account has varying success – So what makes some companies rocket to social media success whilst others put in maximum effort and simply flounder? That question raises another – how much social media success is simply because the brand or individual is famous?  The sceptical among us will likely believe that brand power has a huge baring on social media success – for example, let’s say you…
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    SEO Eblog by SEO Advantage, Inc.

  • SEO Roundup: April 18, 2014

    Michelle Key
    18 Apr 2014 | 10:00 am
    Roundup’s back, and there’s big news in social this week, as Facebook becomes less annoying for all of us. They’ve put a stop to the practice of asking for likes and shares, something they call like-baiting, in response to user reports and complaints. Most of us already knew better than to do this, so for us this change means some news feed space has been cleared, hopefully making way for the quality posts we create on behalf of our clients. If these tactics were, in fact, part of your social strategy, consider adjusting your approach. Asking for likes is the equivalent of creating a…
  • Social Media, Crowdfunding, and $56M Nail Polish

    Julia Harris
    16 Apr 2014 | 10:00 am
    I’ve always been fascinated with crowdsourcing and crowdfunding. Hunting the subjects online, I came across Carol Tice’s Forbes article about a Seattle-based company called Julep that cranks out skin care products, makeup, and funky suede-look and 3-D holographic glitter nail polish. Julep has made quite a name for itself through social media marketing and crowdfunding since its 2007 debut as a single nail salon. Why should we care? Julep applied rapid iteration—something foreign to the beauty industry—and their ecommerce sales have skyrocketed. Forbes estimates Julep’s 2013 revenue…
  • How Google Adwords Consumer Ratings Can Benefit Your Business

    Julia Harris
    11 Apr 2014 | 10:00 am
    In March, Google announced the debut of the English-only Consumer Ratings Annotations in AdWords. Users can review ratings, social endorsements, and reviews for your business as part of your Google search ads. The ratings data makes your ads more useful to prospects and can improve ad performance, says Google. After all, people rely on the opinions and experiences of others whether searching for products or services. The ratings data is pulled from the Google Consumer Surveys platform. Publisher sites host survey questions that appear in pop-ups as paywall alternatives. Each rating is…
  • Why Your Website Is Not Making Money

    Julia Harris
    2 Apr 2014 | 7:54 am
    Location, location, location… it’s vital for brick-and-mortar storefronts and online businesses. It takes a lot of online marketing muscle and search engine optimization to ensure your website attracts targeted, qualified customers. If your website isn’t making money despite your best efforts, what can you do? Jayson DeMers wrote an article for Forbes about what to do if your website isn’t making money. He explains that you may have traffic, but it isn’t converting. Conversion is the second most important part of online marketing—traffic is the first. The two have to work in…
  • 7 Simple Ways to Improve Ecommerce Conversion Rates

    Julia Harris
    7 Mar 2014 | 12:18 pm
    It’s a new year. Boosting your company web store’s conversion rate is surely on your list of resolutions. The smallest rate increase can make a big difference in sales and profitability. Jordan Lindberg at Practical Ecommerce has written a great article about easy and inexpensive ways to make conversion rate improvement with little effort. Jordan describes a hypothetical web store that gets 10,000 visitors per month, with an average $100 sale, and a 3 percent conversion rate. In this equation, 10,000 visits net 300 orders and $30,000 in sales. By improving the conversion rate to…
 
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    Professional SEO Solutions

  • How to Use #Hashtags in Social Media – The Right Way!

    Ghazal Alvi
    31 Mar 2014 | 12:54 pm
    Send to Facebook Related posts: How to Optimize Your Social Media Profile in 5 Simple Steps Social Media Sites like Facebook, Twitter, LinkedIn, YouTube, etc are... Related posts brought to you by Yet Another Related Posts Plugin.
  • How to Optimize Your Social Media Profile in 5 Simple Steps

    Ghazal Alvi
    27 Feb 2014 | 10:46 am
    Social Media Sites like Facebook, Twitter, LinkedIn, YouTube, etc are gaining popularity, if we talk about numbers, it will literally go in millions and these figures are increasing daily. No doubt, social media is a lively platform to create and share compelling content with like minded people. Having a presence on social media sites will Related posts: Online Branding for Book Authors A big hello to all authors…. As I am lucky... How to Increase Facebook Fan Page Likes Happy New Year to all my readers… There is no... Twitter World: How to Develop Your Online Brand in 2014 So, you said…
  • How to Localize Your Search Marketing

    Ghazal Alvi
    31 Jan 2014 | 5:32 am
    It’s a fact: Internet provides the opportunity for brands to reach customers all across the world. But is it equally good for the businesses that just need local customers or neighboring network? Well, would you trust me if I say YES? Actually, it is!!! Local search Marketing is the term that does it all. According No related posts.
  • How to Increase Facebook Fan Page Likes

    Ghazal Alvi
    31 Dec 2013 | 6:23 pm
    Happy New Year to all my readers… There is no doubt that no one can deny the importance of social media and this trend will continue in 2014 and beyond. Here are few simple yet powerful steps that will play an important role in your social media engagement. 1. Focus on engagement as much as No related posts.
  • Image Optimization

    Ghazal Alvi
    30 Nov 2013 | 1:07 pm
    As we all know “a picture is worth a thousand words”, but if we talk about online medium, a picture is only worth when it is actually found by the right audience. In fact, images can generate a lot of traffic from image based search engines and here comes the role of Image Optimization. Content No related posts.
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    Commerce Kitchen

  • 8 Ways to Make Your Website Faster

    Chad Lundgren
    22 Apr 2014 | 3:10 pm
    It turns out that most people are impatient, and don’t want to wait for your website to load past 10 seconds. Many will bail after 5 seconds.  Speed is a feature. It’s not just how long everything takes according to a stop watch. You need to show something as soon as possible to avoid the dreaded white screen of death .Additional images can still load, but the page should feel usable. I think of this as the first visible time.  The “everything is done” state I call the page complete time. Psychologically, it’s more important that the first visible time be…
  • Love and Power? Elementary, My Dear Watson

    Natalie Winslow
    21 Apr 2014 | 3:55 pm
    Two years after the original Star Wars was released, I was born into a home full of scifi addicts (let’s not debate whether Star Wars is scifi or fantasy; for the sake of this blog post I’m going to lump it into scifi. It’s the future and it uses technology not available to us.) My sister and brother, ten and nine years older than me, had all the Star Wars toys. Some of my first memories include riding piggy back on my brother, as he pretended to be a tauntaun bouncing around the icy surface of Hoth. I wasn’t immediately drawn to scifi the way the rest of my family…
  • Now Hiring: Master ScrumMaster

    Michelle Drumm
    21 Apr 2014 | 3:31 pm
    Commerce Kitchen’s team of superheroes is getting bigger, and we hope you have what it takes to help us rein it all in, future Master ScrumMaster. Mission Your superhero mission is to enhance the routines and best practices of Commerce Kitchen’s existing Scrum Teams, particularly in regard to focusing daily workflow, proper story breakdown and estimation, and conducting backlog grooming. You also will be expected to enhance our customers’ experience with Commerce Kitchen and communicate our core values. How You’ll Spend Your Time [~5%] Facilitation of three stand-ups per project…
  • Elevated Rails in Chicago: Gearing Up for RailsConf 2014

    Russ Schissler
    21 Apr 2014 | 3:16 pm
    Rails systems were first established in Chicago in 1892. They have a long, colorful and productive history that is shared by millions. Ten years ago, a new system was established in Chicago, but that Rails system was a software framework. Since that time, when Rails first stepped into the spotlight, the web has not been the same. Rails was not created by the CTA, but like the trains that run on rails in Chicago, Rails is used and shared by millions. Rails was built using Ruby, a solid, object oriented language with a ten year history in 2004. It’s a joy to program in Ruby, and with…
  • *SPOILER ALERT* The ‘Net is Dark and Full of Spoilers

    Jen Martinez
    18 Apr 2014 | 9:02 am
    Note from the author: I hope you like spoiler-free pop culture references. Because this post is FULL OF ‘EM. Listen up, Internet. It’s time to come to an agreement about spoilers. For those of you that have been living under a rock, spoilers are those ginormous details from movies, tv shows, books, etc. that essentially turn an ordinary plot line into a genius piece of fiction. And the Internet is currently riddled with them. That’s right! RIDDLED. Haven’t watched Breaking Bad all the way through? TOO BAD. Some random person on your Twitter feed is going to spoil it…
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    Blind Five Year Old

  • Social Signals and SEO

    AJ Kohn
    7 Apr 2014 | 7:10 am
    Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That's why so much misinformation exists on the topic. So before you run off and get all your friends to Tweet your post (or worse yet buy Likes etc.), read on to understand the math and real reason why social works. Social Signals Are Not Part Of The Algorithm No matter how much we want it, or how many times we think it would make sense, it's just not happening. Social is not currently part of Google's search algorithm. At SMX West 2014 Amit Singhal…
  • The Ridiculous Power of Blog Commenting

    AJ Kohn
    25 Mar 2014 | 12:49 pm
    Blog commenting is the not-so-secret weapon to building your brand and authority. I'm not talking about comment spam or finding do follow blogs and littering them with links. No, the blog commenting I'm talking about lets you cut through the clutter and tap into the attention of creators. Participation Inequality To understand why blog commenting is so powerful you first need to grasp the concept of participation inequality. In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. You might…
  • SEO Is Stone Soup

    AJ Kohn
    17 Mar 2014 | 11:49 am
    Each year my wife and I take our daughter to the Chevron Family Theatre Festival at the Lesher Center for the Arts. It's a great local tradition where kids sit on stage during fairy tale plays, get their face painted and eat ice cream among other things. Last year we also saw The Pushcart Players, a smaller touring group, put on Stone Soup and Other Stories. They were excellent. Not only that but the Stone Soup fable they performed was new to me and, oddly, fit my view of SEO. Stone Soup The Stone Soup story is "an old folk story in which hungry strangers persuade local people of a town to…
  • Knowledge Graph Optimization

    AJ Kohn
    10 Mar 2014 | 8:01 pm
    A few months ago I offhandedly made a reference to KGO which stands for Knowledge Graph Optimization. Now, I know what you're thinking. We need another acronym like another hole in the head! But over the past year I feel like there are a set of tactics that can help you optimize your site's connection to the Knowledge Graph. And that can yield material gains in search visibility. The Knowledge Graph Here's a brief explanation from Google for those not familiar with the Knowledge Graph. The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks,…
  • What I Learned in 2013

    AJ Kohn
    26 Feb 2014 | 9:08 am
    (This post is a personal post about running Blind Five Year Old, building on similar posts for 2011 and 2012.) It's nearly the end of February and I haven't completed my now annual 'What I Learned' post. That should tell you that one of the things I learned is how quickly time gets away from you. If you're looking for a post where every problem has an answer with a pretty bright red bow on top then you should click the back button immediately. Because while 2013 was a crazy successful year, it was also messy and confusing. Success Devours Time I won't humble brag. It was a great year for the…
 
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    Skyrocket SEO

  • Tactical Website Acquisitions: An Alternative Way to Increase Your Search Traffic

    James Agate
    9 Apr 2014 | 7:29 am
    As any SEO will tell you, clawing your way to the top and staying ahead in competitive verticals online continues to get harder – not only is the Google algorithm an ever-evolving beast but SEO is a zero-sum game with more entrants than ever vying for a finite number of positions. Say you’re getting XXX,XXX [...]
  • How Visual Content Can Drive a 400% Increase in Visitors

    James Agate
    3 Feb 2014 | 3:28 am
    In this free 22 page eBook we run through some of well-known and less-known types of visual content and how they can be used to drive huge increases in traffic and engagement. We show you some of the most successful examples and how you can apply similar methods to drive huge increases in traffic to [...]
  • How To Passively Attract Valuable Links

    James Agate
    20 Jan 2014 | 5:34 am
    An overview of our step-by-step link building process that can help you achieve your business goals by getting the right publishers linking to you. Full guide found here
  • What does the Average User Think about Online Content [STUDY]

    James Agate
    6 Jan 2014 | 4:26 am
    We conducted a survey of 500 US individuals to gain a deeper insight into how consumers view the content we all produce and to determine what impact things like authorship markup in SERPs and perceived credibility have on their behavior as well as what factors contribute to an individual sharing a piece of content and ultimately [...]
  • Competitive Link Analysis – Outsmarting Your Opponents

    James Agate
    18 Sep 2013 | 11:11 am
    This guide is designed to help anyone who is responsible for link building, be that for a client or for their employer, but is currently feeling overwhelmed as to how and what they can move forward with. The point is that this is here to be a process that is repeatable, teachable and to a [...]
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    SEO Philippines| SEO Hacker Blog

  • How to Build a Strong SEO Team

    Sean
    15 Apr 2014 | 10:48 pm
    Alright, alright, I’m not going to keep it any longer. Here’s the secret sauce why SEO Hacker is what it is today. Move a little bit closer. Are you listening? Okay, here it is…. I have a wonderfully awesome SEO team. I’ve always dreamed of having my own team with particular traits. Fun, rowdy, full of ideas, smart, dissatisfied with the status quo, and ultimately, people who want to change the world. How to Have an Awesome Team That’s what we all want to end up with at the end of the day isn’t it? An awesome team. A group you can have fun with while being…
  • Content Marketing Tips for E-commerce Sites

    Venchito Tampon
    14 Apr 2014 | 10:23 pm
    Several tactics had evolved in the past few years that enhance every phase in a content marketing process. They make every task much easier and quicker but still yielding the same or even better results. And the most effective content marketing tactics for e-commerce sites are the overlooked techniques which, if properly utilized, can greatly affect the conversion goals targeted by the campaign. In this post, I’d like to share with you a few tips on how you can assure that your content marketing efforts are of high quality and will certainly help your brand achieve its business-related…
  • How our Team Stays Updated with SEO and Digital Marketing

    Sean
    2 Apr 2014 | 4:07 am
    I understand. It’s really tough to keep yourself updated with all the clutter, truths, myths, and ultimately, crap content out there on the web. So here’s the little ingredient we use at SEO Hacker to keep ourselves updated with the latest in the industry. Growth is Important The day a tree stops growing is the day it dies. Growth is common – especially in our day and age. There are just so many things to learn. So many things to get good at. And in a competitive, knowledge-based industry, growth is vital. Without growth, you simply die. Yes you may still have clients, and a…
  • Real Tools we Use: Rank Tracker

    Sean
    25 Mar 2014 | 8:21 pm
    One of the most basic tasks of SEO is rank tracking. This is how you check if what you’ve been doing is working for you. Here’s one of the tools we use to check our client’s rankings. Rank Tracker is one of the tools that I love to go back to whenever I need an immediate pull of fresh rankings. It’s ease of use depends on how much data you need. Let’s dive in. Pros 1) Tracks Rankings Pretty Accurately Rank Tracker pulls in fresh data from the web. It basically scrapes search results. If you don’t have a working proxy, chances are, some of the search engines…
  • The Rising Digital Storm: SEO and Online Marketing in the Philippines

    Clayton Wood
    19 Mar 2014 | 8:48 pm
    Back in 2012, local online marketing expert Jason Acidre predicted that the Philippines “will have toppled off all other countries in the worldwide SEO landscape” in 2014. As we approach the end of the Q1 2014, I think he was right on target. Overall Economic Growth in 2013 and Beyond The Philippines has been outdoing itself in terms of economic growth. In early 2013, Philippine GDP grew by 7.6%, which went beyond the government’s target of 6-7% for the whole year. Rappler reports that the Philippines still grew by 6.5% in Q4 2013 and 7.2% throughout the entire year, even with the…
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    Hallam Internet

  • Can Google Trends Be Used To Settle Grammar Debates?

    Elliot Davies
    21 Apr 2014 | 1:00 am
    A few weeks ago, my esteemed colleague Jake Elliott wrote an article entitled “Why Google Have Already Won The Wearable Tech Battle“. Whilst writing this article, Jake questioned the grammar of his title. He wondered which was better – “Google have won” or “Google has won”? I suggested he go with the former, and he did. To me, it just sounded right. Some days later, Jake was reprimanded by Susan Hallam herself for including a grammatical error in the title of his article. When Susan learned that I was responsible for the error, a grammatical debate…
  • 5 Golden Tips for a great Navigation Menu

    Jason Aiginitis
    16 Apr 2014 | 8:07 am
    The most important part of each and every website is its navigation menu. This is the main way that your visitors will navigate your website, so making sure it’s easy to use  is critically important. In this post I will present you with some Golden Tips for a great navigation menu that will help you improve your website’s usability. 1: Have no more than seven menu items. Having a huge amount of menu items will only cause confusion to your visitors who will need to spend more time reading all the options available for them to click. People like to move fast while on the web. If they…
  • Google+ Interactive Posts

    Rainu Bhele
    15 Apr 2014 | 7:58 am
    Google+ Interactive Posts allow you to customise how users share your site with their contacts and complete a specified action. Interactive posts can help improve conversions, direct new traffic to your site and increase engagement, with Google themselves stating a 3 x higher click-through rate from interactive posts than a standard share.   What is an Interactive Post? Although this is not a new feature, it is not currently an extensively used one. In their most basic form, interactive posts allow you to enhance the great content you are already sharing by embedding a custom call to…
  • Facebook Changes to the News Feed: What It Means for Your Business

    Laura Hampton
    11 Apr 2014 | 4:30 am
    Today, Facebook has announced changes to its News Feed which may affect the way that you post content on the social network. You can read Facebook’s full announcement here. It’s worth noting that, though they appear to be taking a relaxed approach, Facebook are typically quite blaze about issues that are actually really important, so it’s worth taking note. To help you get your head around the changes to the News Feed, we’re put together this simple guide to how it will affect your business: Facebook News Feed Changes #1: “Link Baiting” = Don’t post…
  • SEO for Beginners: What makes a link “bad”?

    Abra Millar
    9 Apr 2014 | 9:13 am
    We’ve told you before about what you need to look for in a perfect link – but what about the other side of the story? How can you tell if a link is poor quality or a site isn’t worth targeting without using any special SEO tools? Many webmasters have been asking themselves these questions more and more since the Penguin update and Google’s Anti-Spam team working overtime to take down link networks. Ask yourself the following questions to sense-check whether that link will really help you or whether that link from a shady-SEO past is holding you back. Is this Website…
 
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    nickleroy.com

  • March 2014 Income Report

    Nick LeRoy
    8 Apr 2014 | 12:34 pm
    Welcome to the March version of the income report.  The site has continued to rise in the SERPs and i’m happy to say that i’ve conquered the top organic position for my primary keyword phrases.  While the rankings continue to bounce around the income bounces as well.  I’m very interested to see what the earning potential for this site with some more stable rankings. March Income Report I continued to see improved earnings as I went from $117.39 in February to $179.64 in March.  As my rankings continue to stabilize at the top we’ll start to really see what the…
  • The Ultimate Resource For Private Blog (Link) Network Hosting

    Nick LeRoy
    17 Mar 2014 | 4:39 am
    One of the most effective link building strategies since the birth of SEO has always been building out your own link networks.  The concept is really simple.  Build up your own network of websites and use them to link back to your other websites typically referred to as “money sites”.  Notice I mentioned the concept is simple, not the actual strategy necessary to effectively build a link network.   There are a lot of resources that do a better job explaining what a link network or PBN (Private Blog Network) so I won’t even attempt to cover this topic again.  What I…
  • The Income Report Returns! February 2014

    Nick LeRoy
    4 Mar 2014 | 7:52 am
    The previous income reports published contained data from two prior public niche websites that I have since sold.  I mentioned that I wasn’t going to post income reports until I actually had something worth sharing.  For those not familiar with my latest public project I launched BaltimoreCarInsurance.org after reading all of your comments.  I’m happy to report the return of the monthly income reports.  Unlike the Pat Flynn’s and Spencer Haws’ in this world you won’t be seeing any 5 figure monthly reports here.  I’m a normal guy like all of you and…
  • Avoiding Entrepreneurial Burnout

    Nick LeRoy
    20 Feb 2014 | 12:00 pm
    **Note From Nick** I had this post half written for several months now as I searched for a solution for being burned out.  It’s only appropriate that I publish this post after a full month of no posting at all.  Hopefully posts will be a bit more frequent but work life balance has also become a top priority for me lately.  You’ll see how i’ve prioritized my work-life balance and increased my productivity by actually working less. On to the post! Work Life Balance It’s not too often that I blog about something that doesn’t focus exclusively on SEO, income…
  • Oh Google and Your Games ~ Insurance Niche Update

    Nick LeRoy
    20 Jan 2014 | 11:38 am
    On Christmas morning I woke up to a top 3 ranking for the Baltimore Auto Insurance Niche Site. To say I was happy was an understatement.  The website was ranking in the top 3 listings above the local component of the search results and the website was even generating some cash.  Unfortunately this visibility and cash flow was short lived.  Don’t worry, the site is still ranking on the first page but it went back to its original #8-6 spot.  I have some theories but it was really unfortunate to see this drop. Theory #1 Since i’m using an expired domain strategy to build some…
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    Online Marketing Blog

  • Why You Need to Use Dynamic Keyword Insertion in Adwords

    George Abraham
    23 Apr 2014 | 5:38 am
    Google Adwords is a dream tool for any online marketing professional and is used to advertise your website, its products and services on the internet to get more relevant traffic which can result in revenue generation. The traffic coming to your website through Google Adwords is highly targeted and hence the chances of those visitors getting converted are high. Once the visitor starts getting converted by providing their contact details or even making any kind of purchase from your website, you can confidently say that your Adwords campaign is the right track. I have mentioned about Adwords…
  • How to Implement a Successful Back Link Building Campaign

    George Abraham
    25 Mar 2014 | 10:12 am
    Back links have been the backbone from the early times of SEO and ever since its importance has taken various forms and webmasters have been doing various steps to make sure that they are doing enough back linking activities to supercharge their SEO campaigns. In the initial period, getting back links was pretty easy and once you have got some back links here and also using your major keywords as the anchor text in the back link, you could easily rank higher in the search engine results pages. But things have changed rapidly and the search engines have tightened its search algorithm so as to…
  • The Importance of Originality in Copywriting

    George Abraham
    19 Mar 2014 | 10:15 am
    Originality check in modern copywriting Originality checking in modern copywriting is very important. Content of the article should be unique so that major search engine will include them in indexing. This is sound advice and is something that must be emulated no matter what concerning SEO. Many companies today live and die on their ability to rank in search engines and effectively will go a long way to help achieve this objective writing. The need to create web sites that contain track able well built, unique content has never been greater and, as such, copywriting high quality should be the…
  • How to Adjust Mobile Bidding in Your Adwords Account

    George Abraham
    5 Mar 2014 | 9:35 am
    Mobiles and gadgets are something that are gaining huge popularity across the world and the mobile users are almost on the verge of overtaking the traditional desktop users. This clearly speaks about optimizing your online marketing activities in such a way that it does not miss out on the large mobile user audience. If you can have a look at your web analytics, then you will get a clear idea about how the mobiles and gadgets are becoming the major source of devices that drives traffic to your website. This clearly states that mobiles and gadgets are the next big thing and rather than just…
  • Setting Location Bid Adjustment in Adwords for Better Traffic

    George Abraham
    26 Feb 2014 | 8:59 am
    Setting Location Bid Adjustment in Adwords for Better Traffic As we all know that Google Adwords is one of the most efficient and widely used paid online marketing platform which can helping in boosting your business to a great extend. Google Adwords comes up with some great and sophisticated reports and facilities which you can adjust to make sure that your ads and campaigns are running good. Even if your Ad campaigns are running fine, you cannot relax and stay away from monitoring your campaign reports. You always need to make necessary changes and adjustments on your Adwords campaign to…
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    Haden Interactive

  • Do Comments Matter?

    Rebecca Haden
    23 Apr 2014 | 5:46 am
    Blogging is great for business. And comments are often a part of blogs as well as at social media platforms. Does it follow that comments are great for business? Many prominent blogs have removed the commenting option, post comments only after monitoring, or require registration through a service like Disqus before allowing comments. Other bloggers reach out and request comments, trade comments with others, and fake comments in order to have plenty. So who’s right? We think it depends on the kind of comments you’re getting at your company blog. Valuable comments We were checking…
  • Sessions and Users in Google Analytics

    Rebecca Haden
    22 Apr 2014 | 5:40 am
    The biggest changes in Google Analtyics right now involve things like the new ability to track web and app data in a single view and the move of Universal Analytics out of beta so everyone can use it. But for many of our clients, the change they’ll notice most in Google Analytics this month is in the labels being used. Last month, we saw Visits and Unique Visitors, but now we’re seeing Sessions and Users. If you still tend to think in terms of Hits, you may find this a bit of an adjustment. For most of our clients, though, I think this will be a help. Visits and Unique Visitors…
  • Product Information at Your Website

    Rebecca Haden
    21 Apr 2014 | 6:57 am
    Gideon was talking recently about a company he admires. They give to causes he believes in with every purchase and make a point of their socially conscious stance at their website. The strange thing, he said, is that they don’t mention how or where their goods are made. That made him suspicious. The takeaway here is not that consumers care about ethical sourcing. Your customers have access to more information about how and where goods are made than ever before, and more than half of consumers (70%, according to an Ipsos study) say they care enough to pay more for ethically sourced…
  • Trying Out Followerwonk

    Rebecca Haden
    18 Apr 2014 | 5:42 am
    There are lots of tools that purport to tell you your social media standing. Josepha often sends me her super-high scores at some new Twitter checker. Sure enough, when I go check, I find that I am also hot stuff on Twitter. Is it true? According to PC Mag, 44% of all Twitter accounts have never tweeted. Another quarter haven’t tweeted in a year or more. Only 13% have tweeted in the past month. More people participate by reading than by tweeting, of course — passive engagement is far more common in any medium than active engagement, as you know if you compare the number of…
  • Should You Use a Landing Page Plugin?

    Rebecca Haden
    31 Dec 1969 | 4:00 pm
    Landing pages — in the sense of a sales page, not in the sense in which we use the term in Google Analytics — are an important part of online marketing. We know that the online path to purchase is a lot more complex now than it used to be, but we also want to make purchases easy for people who have made up their minds to buy. A landing page in this sense is a simple page with just one clear call to action. It doesn’t lead visitors to other pages on the website, encourage them to explore further, or pique their interest. It just sells something or collects information to…
 
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    Oban Multilingual Search

  • Bitcoin, the future currency of global e-commerce?

    Oliver Glave
    17 Apr 2014 | 5:01 am
    (Picture: Leszek Soltys) Bitcoin, the original crypto-currency has been a hot debate since its inception in 2009. This peer-to-peer digital payment has proven to be extremely versatile for purchasing goods online worldwide. It has been so widely used over the last couple of years that several top economic authorities have warned of its risks. Previously exploited for financial fraud, it’s considered the perfect currency for money laundering and black market transactions. Its value has also been extremely volatile. Regardless of the risks, thousands of e-commerce sites worldwide are now…
  • Oban sponsors the Global eCommerce Forum

    Emily Brewer
    16 Apr 2014 | 3:04 am
    In a time where retailers are faced with many challenges in the international online landscape there is one event worth attending for sterling advice if you are stateside. Oban is pleased to announce that we are headline sponsor for the Global eCommerce Forum in NYC on May 15th 2014 (The Flatiron Room, 8:30am-5pm). Designed for retailers and eCommerce executives with an international online presence this one day conference will feature: Talks from some of the world’s leading retail brands and eCommerce experts Provide strategic insights and tactical advice within a variety of business…
  • Oban and Econsultancy to run new training course in international digital marketing

    Emily Brewer
    14 Apr 2014 | 9:02 am
    Back by popular demand, the brand new Oban training course in conjunction with Econsultancy will provide invaluable tips and tricks on how to improve your international digital marketing strategy. This one day course will cover an overview of: The international digital marketing landscape Highlighting internet user-ship, spend and growth statistics in different countries and continents to highlight what key opportunities exist and where things are moving over the next five years. Explore the variety of international search engines and social media platforms, from Baidu and RenRen in China…
  • Viral marketing – international exposure courtesy of Huvr Board

    Oban Multilingual
    5 Mar 2014 | 8:02 am
    Using social media to promote a business or an event is nothing new, but add a dash of creativity and a pinch of innovativeness and the world is literally your oyster. The latest viral phenomena Huvr Board is an exemplary example of how one company takes a creative idea to new heights! Now, some will argue viral content is purely luck… but we don’t agree. If you can create unique content and tap into an emotive audience then you can begin to predict its influence. Take Huvr Tech’s viral video for example. The company has cleverly appealed to a broad market: the 40 something’s who…
  • Cross-cultural tweeting: when the French language and Twitter collide

    Oban Multilingual
    4 Mar 2014 | 5:10 am
    The constraints of Twitter’s 140 character limit are a familiar subject with many. How many Twitter fans have seen hyperlinks abruptly cut, hashtags half complete? Lots I’m sure. When it comes to tweeting in different languages the task of creating compelling content can be more than a challenge. Prolix languages like French and German confront digital marketers to find new ways of interacting with local audiences within the character counting world of Twitter. Twitter advances, formality retreats On August 2013, a spelling mistake was spotted on the French Minister of Culture’s Twitter…
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    Zazzle Media

  • How to Win with Content – Game of Thrones Style

    Anna Morrish
    17 Apr 2014 | 2:46 am
      This blog post serves two purposes; to provide real actionable insight into how to ensure the quality of your content led marketing work but also as a reminder that creativity is key when it comes to creating standout assets….and there are no limits! If you are not a Game of Thrones fan then some of the below may go over your head but you can get the basics of the story here (after all one of the first rules of journalism is to never assume knowledge!) _______________________________________________________________________________________________________ In an agency world, we…
  • Content Marketing From the Other Side of the Fence

    Tami Briesies
    9 Apr 2014 | 3:31 am
    With the world of blogging absolutely blowing up in the last few years, it’s no wonder that many of us are looking to expand and turn it into a business. Fashion bloggers, in particular, have taken this on board with the likes of Lily of llymlrs.com and Victoria at vipxo.co.uk making blogging their livelihood. What’s more important though, is improving not only the quality of your blog but the way it’s seen in Google’s eyes, and us – the content marketers! I run a blog, tami-bee.com, and a reasonably successful one at that, but my dedication to it has decreased over the past couple…
  • Making the Complex Clear: 10 Digital Writing Tips

    Emma Dahm
    27 Mar 2014 | 5:30 am
    Web content must be trusted, clear and appeal to its target audience to achieve its aim of being read and, even better, shared. Your copy must sell itself and shine among the wads of poorly written and badly structured content published every second if it is to make an impact. And, let’s face it, building a reputation as an influencer and imparting knowledge is the reason why most articles are written in the first place. Overview When dealing with a complex topic, an overview of the salient points covered is essential. This article offers tips for writing clear, concise content that…
  • Google Penalty Recovery and Avoidance – The Rules Have Changed (Again)

    James Perrott
    14 Mar 2014 | 10:44 am
    Link-based penalties have been around for a long time now – and quite frankly, they’ve been covered to death! The next logical thought that will probably be running through your mind right now then is ‘Why contradict yourself and write another post on such trodden ground?‘ The answer is actually pretty simple. And it’s based on real data from the past few weeks of working at the coal face on this stuff. The game has changed. To recover, from either partial match Google Manual Penalties or the even more unpredictable Penguin algorithmic issues requires more time…
  • The Future of Rankings in Performance Reporting

    Lauren Shanks
    28 Feb 2014 | 1:48 am
    Before I begin, let me start by asking you one simple question; “what is the most important metric in SEO?” Now, if you’re a digital marketing professional then it’s likely you’ll be thinking, “most important metric in SEO? Are you mad, Lauren? They are all important!” However before you dismiss my post and click back to your Twitter newsfeed open in the previous tab of your browser, let me ask you that question again. But this time I want you to take your digital expertise out of the equation. In fact, let me set the scene… You’re a client. You own a business and you want…
 
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    State of Digital

  • Really Understanding the Audience on Topic Level with Majestic’s Trust Flow

    Bas van den Beld
    23 Apr 2014 | 4:16 am
    Categorisation of the web, do you think it’s possible? MajesticSEO sure does. The tool which these days is much more than just an ‘SEO tool’ just launched their newest feature: Topical Trust Flow. With this, Majestic SEO claims, they have categorized the whole web. Majestic SEO can now ‘show the proximity of any page within a site to any topic and we can show the trust we put in our prediction with a new score: Topical Trust Flow.’ Majestic is known for their huge index of over 200 billion pages. Now with this move they looked at all of those pages and with that they can work out…
  • Why Google is broken and the Search Quality Team does nothing to fix it

    Gianluca Fiorelli
    23 Apr 2014 | 1:45 am
    No, this post has not being written by Barry Adams, even if I think he will agree with my conclusions. [Yes he does - Ed.] Although I don’t not always see a second hidden motive in every action that Google does, as I have said many times in the past I try to keep a critical and healthy “conspiranoic” eye with respect to what Google does. Personally, I consider it is a great search engine. It is far from perfect (nothing is), but it is the best option we have available. Even if it caused pain to us, Google’s attempts to address the spam issue in its SERPs have improved…
  • The content placement pitch: back to basics

    Claire Thompson
    22 Apr 2014 | 6:00 am
    The art of the pitch should be second nature to most PR people. It’s what we spend a good proportion of our time trying to get it right and then follow up.  Even so, journalists  - and in more recent years bloggers and webmasters – have had to put up with poorly targeted PR pitches/press releases from supposedly professional PR people for years.  Whilst many digital companies are now employing PR people/tactics, it seems that many haven’t quite got it right – I’d say more, sadly, on balance – than PR people. The following are six really basic, but often overlooked,…
  • PR Crisis Management in a Digital World

    Jodie Harris
    22 Apr 2014 | 2:00 am
    The phrase ‘today’s news is tomorrow’s fish and chip paper’ is no longer the case. Living in a digital age where the tiniest ripple can make monumental waves online, means it is verging on impossible for PRs to control the public perception of a brand. Years ago, when a PR crisis erupted, a team of spin doctors and industry professionals would swoop in and hatch a plan of action. In a space of hours, these professionals could change the newspaper’s headlines, as well as the public’s thoughts. These PRs were all about the clean up, focusing on the aftermath of a crisis. Now,…
  • Choosing a Social Media Platform: How to Find the Most Effective

    Bas van den Beld
    18 Apr 2014 | 1:42 am
    Choosing a Social Media Channel is not always easy. There are so many to choose from! Which one is the most effective for your business? Now this can differ from one business to another off course, but this infographic below at least gives you a starting point. via Post from Bas van den Beld on State of Digital Choosing a Social Media Platform: How to Find the Most Effective
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    In Marketing We Trust

  • Top 5 Social Media Stories 14th April 2014

    Bryce Marsden
    13 Apr 2014 | 4:08 pm
    By Bryce Marsden Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback       1) Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks Why it Matters? Just like they did to SEO’s, Google is now removing the match search queries for its paid advertising. No longer will you be able to see all the data from the search terms used to find your ads. This throws a spanner into the works for Search Engine Marketing, keyword identification and…
  • Top 5 Social Media Stories 31st March 2014

    Bryce Marsden
    30 Mar 2014 | 3:16 pm
    By Bryce Marsden Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback   1) How to Measure Social Media ROI Why it Matters? One of the most common issues clients have with Social Media campaigns is the lack of visibility in the returns they receive. Here is 5 methods of tracking your social media campaigns to give you and your clients peace of mind. Importance Level: 6/10 2) Five Ways to Handle Negative Online Reviews Why it Matters? Negative reviews can be difficult to deal with,…
  • Top 5 Social Media Stories 24th March 2014

    Bryce Marsden
    25 Mar 2014 | 3:01 pm
    By Bryce Marsden Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback   1) Google ‘Takes Action’ Against Major Guest Blog Network Why it Matters? This is one of the first major attempts from Google to tackle guest blogging. Earlier in the year, Matt Cutts said Google was against guest blogging. During the week, major guest blog network MyBlogGuest has been penalised due to its upwards of 250,000 articles on websites around the internet. Google has since mentioned it will…
  • Top 5 Social Media Stories 17th March 2014

    Bryce Marsden
    19 Mar 2014 | 5:43 pm
    By Bryce Marsden Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback   1) 5 Things An Agency Marketer NEEDS To Know! Why it Matters? Are you working as an agency for a handfull of large (or multiple small) companies? Moz’s list of five important things to know by John Doherty will help you and the companies you are working with align your views and overall goals. Help ensure what your vision is aligns with the company’s vision that you are working with. This way, there is…
  • Top 5 Social Media Stories 24th February 2014

    Bryce Marsden
    23 Feb 2014 | 4:18 pm
    By Bryce Marsden Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback   1) Backlink Relevancy Is A Big Win In Terms Of Search Quality Why it matters? A strong network of backlinks helps your website get noticed by Google. Excluding backlink relevancy results in “much worse” search quality which results in less traffic. Importance Level: 6/10 2) LinkedIn Opens its Blogging Platform to All Why it matters? A lot of businesses use LinkedIn as their primary social media tool with good…
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    RankSurge

  • Google Analytic Quick Tips

    Paul
    22 Apr 2014 | 4:56 am
    Google Analytic Quick Tips So following up on my Getting started with Google analytics article, there are a few options that I always like to use when setting up GA to be used. Finding the most popular pages To do this is very simple. Once logged into your GA account click on behavior->site content->all pages. What you should see is a list of urls and their associated metrics. Finding the pages that gives you the most traffic is important for several reasons. 1. It’ll help you discover what pages on your site delivers the most traffic. This gives you one hundred percent proof on what type…
  • Interview With Vitaliy Kolos (WebDesign.org)

    Paul
    7 Apr 2014 | 7:18 am
    Interview With Vitaliy Kolos (WebDesign.org) image source The name might not ring a bell at first, but a quick refresh of your memory will probably remind you. (opens new window) So when Vitaliy contacted me about an interview, I couldn’t pass it up. Here’s how it went: Question: You had to know this conversation would get noticed, so why did you move forward with it? Answer: As a matter of fact, it happened because of my absent-mindedness. I was under the impression that it was not a public Twitter conversation. I had no idea. Question: Once you saw that iAcquire bought the link,…
  • What’s Your Exit Plan?

    admin
    25 Mar 2014 | 5:42 am
    What’s Your Exit Plan? image source So, you’ve conquered the hill. You’ve reached the top of your profession, you’ve secured the finances for your family and life is just about perfect. Or is it? For some of us, the internet marketing career is just getting started and some will fall out of it, and others will remain and prosper until they call it quits. But for those who choose to opt out, what is the next step? Is there a plan to turn over all of your clients? Do you have a plan in place to train or mentor your replacement? Will the legacy you built remain after you…
  • Fat, Drunk & Stupid is No Way to get Ranked, Son.

    Paul
    28 Feb 2014 | 3:48 am
    Fat, Drunk & Stupid is No Way to get Ranked, Son. Big loss with Harold Ramis passing away this past week, wanted to write something related to seo, but also to keep his memory alive in our industry. The famous line is of course: “Fat, Drunk and Stupid is no way to go through life, son” We’ve all done this to our sites for one reason or another, or maybe you inherited a site in this state. FAT - Too many pages, duplicate content, un-optimized images, JavaScript, numerous style sheets, slow loading sites and too many social sharing buttons. All of these add to the size of…
  • Top SEO Lies

    Paul
    21 Feb 2014 | 4:00 am
    Top SEO Lies image source You can probably date yourself by the ones on this list that you’ve done. If you haven’t performed at least one of these, you’re a liar or you aren’t doing something right… I’ve never used Fiverr. I’ve never done anything “black hat”. I’ve never copied someone else’s content and made some changes to fit my client’s needs. I’ve never stretched the truth about some algorithm change that affected client rankings. I’ve never used a client logo despite what the NDA said. I’ve never…
 
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    PanGalatic Digital » Blog

  • Welcome Our New COO, Lara Reed

    Jared Reed
    21 Apr 2014 | 7:11 am
    Lara McDougall Reed has joined Pan Galactic Digital as Chief Operational Officer. She will play a key role in strategy development for clients, as well as oversee all business and operations of the agency. Lara brings a fantastic breadth of… The post Welcome Our New COO, Lara Reed appeared first on PanGalatic Digital.
  • Need to Know SEO: Follow vs NoFollow Links

    Jared Reed
    3 Feb 2014 | 7:28 am
    “Follow” vs “NoFollow” Links & SEO Success No matter the web property, one of the main goals is to get as much quality traffic as possible to your site. In order to do this, you need to concentrate on making… The post Need to Know SEO: Follow vs NoFollow Links appeared first on PanGalatic Digital.
  • Protect Your Brand’s Online Reputation in 5 Easy Steps

    Jared Reed
    20 Jan 2014 | 6:45 am
      Social Media is quickly becoming one of the most valuable tools in a marketer’s bag of tricks. By creating accounts on Twitter, Facebook, and Google +, you can engage the community, and build a following in a way traditional advertising… The post Protect Your Brand’s Online Reputation in 5 Easy Steps appeared first on PanGalatic Digital.
  • Why Links Are Important for SEO

    Jared Reed
    6 Dec 2013 | 10:13 am
    Good SEO (Search Engine Optimization) practice is crucial for a business website. Being at the top of Google’s search rankings is much like being at the top of the Yellow Pages listings (or having one of the biggest ads in… The post Why Links Are Important for SEO appeared first on PanGalatic Digital.
  • A Simple Checklist to Improve Your Blog’s SEO

    Jared Reed
    19 Nov 2013 | 10:06 am
    All blogs have one thing in common. It doesn’t matter if you’re dispensing medical advice or recipes, trying to pique an interest in your product or service, or looking to enhance your photography career by showcasing your portfolio, every single… The post A Simple Checklist to Improve Your Blog’s SEO appeared first on PanGalatic Digital.
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    Path Interactive

  • SEM Strategist Opportunity

    Chanae Richards
    22 Apr 2014 | 4:49 pm
          Path Interactive, Inc., a NYC-based search engine marketing agency, is looking for an experienced Search Engine Marketing Strategist to join our growing team in our Flatiron district office. The position oversees a team managing paid search, PLAs, display campaigns and social ads for a number of clients in multiple verticals. The main focus is on ecommerce with a strong secondary focus on lead generation. Requirements: Min. three years of search engine marketing (SEM) campaign-building and optimization experience. We’re looking for someone who can create the strategy…
  • Digital Week in Review: Google Glass Goes on Sale, Joe Biden Joins Instagram, and Stats About Smartphones (Infographic)

    Leigh Evenson
    18 Apr 2014 | 9:56 am
    In this week’s Digital Week in Review: Google Glass goes on sale for one day only, Joe Biden gets an Instagram account, and an infographic about smartphones is released. Google Glass Went on Sale For One Day This Week Earlier this week on Tuesday (April 15th), Google made Google Glass available for the public to buy for just one day only. This was the first time Google had opened up their product to the general public for purchase. Before this, the only way to purchase the product was to receive an invite through Google. Glass was made available in several different colors such as…
  • Dynamic Remarketing In Google Analytics

    Joe Rega
    16 Apr 2014 | 7:51 am
    Google has a new feature in Google Analytics that allows us to show ads for our products based on a visitor’s interest. This dynamic remarketing allows us to display those products that were viewed when someone views a site on the Google display network. Dynamic Remarketing works like this: let’s say a visitor comes to your eCommerce website and views a certain product. They may be looking for information on that product such as size, weight or maybe they just want to read some user reviews. If they leave your website without purchasing that product, you can then show them an ad for it…
  • Digital Week in Review: New Zynga CFO, iPad TouchID and A8 Processor, and Facebook “Affirmative Consent” from WhatsApp Users

    Leigh Evenson
    11 Apr 2014 | 8:52 am
    In this week’s Digital Week in Review: Zynga hires David Lee as new CFO/COO, the next-gen iPads to include TouchID and A8 Processor, and Facebook will need “affirmative consent” from Whatsapp users if they choose to collect data. New Zynga CFO David Lee has just been announced as the new Chief Financial Officer and Chief Accounting Operator of Zynga, his first day is this Monday, April 14th. Lee is replacing current CFO and CAO Mark Vranesh, however Vranesh will work with Lee over the next month to ensure a smooth transition. Before Zynga, Lee was the SVP of Enterprise…
  • NYC SEO Agency Seeking Social Media Intern

    Sara Molnick
    10 Apr 2014 | 2:53 pm
    Path Interactive – New York, NY Path Interactive, Inc., a New York City-based digital marketing agency, is looking for Social Media intern who is eager, loves to learn and wants exposure to social media marketing (SMM), paid search marketing (SEM) and organic search engine optimization (SEO) practices. We are offering a semester-length internship opportunity for current students or recent graduates interested in honing their digital and social media marketing skills. If you’re passionate about communicating with online communities through social media, full of fun facts and ideas,…
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    Marketingchip

  • Google analytics sessions vs visits and users vs visitors update

    Marcos
    18 Apr 2014 | 1:50 am
    The team over at Google analytics on Good Thursday 2014 have decided to significantly change reporting terminology. Unique visitors has been changed to users and visits to sessions. https://plus.google.com/app/basic/stream/z13aurs5imrmgrsfm22bdxeynkurfjtzx04 Users (formerly Unique Visitors) Visitors has been renamed to Users to better reflect the fact that someone might first access your website from Google search on their desktop at work then return directly from their mobile phone to continue reading your article.  Essentially the same user but two visits sessions. Sessions (formerly…
  • 7 modern SEO Myths from forbes

    Marcos
    18 Apr 2014 | 12:37 am
    One of those rare SEO articles from mainstream media news where I actually agree with everything they say. In my opinion these modern myths are very dangerous and if people were to follow all 7 of them they would be left asking why their website isn’t getting any traffic. So here you go 7 SEO Myths in 2014 http://www.forbes.com/sites/ericenge/2014/04/15/7-modern-age-seo-myths/
  • Is it better for SEO to choose a CCTLD?

    Marcos
    30 Mar 2014 | 2:49 am
    Subdomains, subdirectories, ccTLDs or parameters? Which should you use? While there are pros and cons to any method my personal favourite is to use the correct ccTLD. It is more work but it helps search engines identify easily what country the website is targeting.   What does seem to be quite apparent is that Google likes the parameter option the least. Bing uses this option for their country versions. Bing UK for example is http://www.bing.com/?cc=gb   Google’s guidelines for international websites can be found here: https://support.google.com/webmasters/answer/182192…
  • How to Inter-Link Multiple Domains

    Marcos
    28 Mar 2014 | 1:51 am
    Linking your domains when they are related in some way is perfectly fine according to Google as long as this isn’t being done solely to artificially increase PageRank. This makes sense when: Your business has different websites for different countries (example this country selector page: http://www.jobmanji.co.uk/select-country) Your business is part of a group (Amazon’s footer links to all their properties: http://www.amazon.com/)   If you are building thousands of domains and linking them together with the sole purpose of improving keyword rankings then this classifies as…
  • Do Facebook or Twitter Social Signals Affect Rankings?

    Marcos
    25 Jan 2014 | 1:38 am
    In Matt Cutts’ latest video he explains that as of January 2014 social signals from Facebook and Twitter are not used by Google to affect organic rankings. The 2013 Moz Ranking Factors study stated that “As in 2011, social signals were some of our highest correlated factors, with Google+ edging out Facebook and Twitter”. However, Matt Cutts states in his recent video that for Facebook and Twitter that is just correlation and that highly engaging content also ranks well because it is good content and probably has high relevance and links and not because it has likes or tweets. Where is…
 
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    DKS Systems

  • Battling Confusion Between Google+ Pages, Profiles & Local

    Courtney Petty
    23 Apr 2014 | 3:58 am
    I’ve been pushing Google+ to most of my clients, lately. I’ve found a lot of compelling reasons to use Google+, but I am saving those for an entirely separate post. Before I talk about why you should be using it, let’s clear up confusion around all the page types. Google Plus Page Types Google+ Local: Previously called Google Places. Google moved business Place pages to Google Plus and automatically created a Google+ Local page for all Places. If your Local/Places profile is verified (through Google’s post card method), you can edit the profile in your dashboard,…
  • LinkedIn Product & Services Tab Expires!

    Courtney Petty
    14 Apr 2014 | 10:50 am
    Hopefully your company had a Products & Services tab on LinkedIn, as that was once a popular Page optimization strategy. Bonus points if you had recommendations for your products and services, too. Well, as of today, the Products & Services tabs is removed from all LinkedIn Company Pages. Which means if you didn’t screen shot or request a copy… they’re gone forever! All that hard work, wasted. Kidding. Kind of. However, now you have two options. (1) Build a Showcase Page. (<– link to a great beginner’s guide to building Showcase Pages). Quick note on…
  • Integrate Your Website with Fan-Generated Content

    Courtney Petty
    25 Mar 2014 | 3:45 am
    The organic social sharing landscape is changing. Instead of brand-generated visual content, we’re shifting towards consumer-generated visual content. Brands are growing their organic reach by simply empowering their customers to take, share and tag pictures. A simple strategy with HUGE wins. (Source) Let’s cover a few reasons why we might want our customers to create and share content related to your brand: friends of your customer will likely see the content when it’s shared on social networks; increasing reach. acts as a “stamp of approval” for your business…
  • We’re Hiring!

    Courtney Petty
    18 Mar 2014 | 3:07 am
    After a phenomenally successful 2013, we’re currently looking to fill the following positions: Project Manager Application Developer Web Developer We invite you to take a quick glance into our company culture and browse our recent projects. Visit our careers page for job requirements and apply directly on our website. If you know someone who might be interested, please spread the word!
  • The Future of Mobile

    Courtney Petty
    25 Feb 2014 | 3:36 am
    It seems with every passing year, ‘experts’ claim “this is the year of mobile.” Whether or not 2014 is THE year – a mobile** strategy should be part of your online marketing mix this year. **For clarification, when I reference “mobile” I am talking about mobile phones only. If a user is browsing on a tablet, they are usually looking for the same browsing experience that they would get on a desktop. Let’s take a look at some mobile stats from a website we monitor and manage. 16% of their visitors in the last 30 days were on a phone. For another…
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    Search Blog - SEO SEM - Agency M

  • Marketing Mag – Googles Latest Secure Search Update in Perspective

    Jonathan Keane
    14 Apr 2014 | 6:41 pm
    So another week in the world of digital and some fairly major news stories broke with the usual mix of sensationalism, excitement and irrational fear. The theme has definitely been security with Google’s announcement that they are to extend their SSL (Secure Sockets Layer) encryption for organic search to paid searches as well as the [...]
  • Marketing Mag – Leading a horse to water

    Glen Smith
    8 Apr 2014 | 11:01 pm
    This week Marketing Mag features an opinion piece from our General Manager Gary Nissim titled “You can lead a horse to water… but conversion optimisation will increase its likelihood of drinking” that affirms the importance of conversion optimisation as part of a digital campaign, and provides advice on how to best go about the process [...]
  • Is ‘Game of Thrones’ the Perfect Analogy For The SEO Industry?

    Daniel Hochuli
    31 Mar 2014 | 11:35 pm
    If you are a Game of Thrones fan like me, it’s likely that you are gearing up for the arrival of the fourth installment of HBO’s epic fantasy series on 4th April. Whether you are backing the Starks, the Lannisters, the Mother of Dragons or the Whitewalkers beyond The Wall, one thing is for certain, [...]
  • Agency M Newsletter – Edition 9

    Mathew Hammond
    20 Mar 2014 | 2:29 pm
    Agency M Newsletter Edition 9 – March 2014 Welcome to the ninth edition of the Agency M newsletter. This newsletter is designed to keep you informed on the latest developments within the search industry. If you have any questions, or would like to share an opinion on a news story please contact us. Recruitment in [...]
  • Paid Search is a Game

    Preet Singh
    9 Mar 2014 | 6:17 pm
    There is a game involved in pretty much everything we do. For example, in economics, the game can be defined as a process of decision making. Indeed the term game theory comes from the study of the process where “players” make decisions to benefit themselves in the best possible way. Sound complicated? Well, I never [...]
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    01100111011001010110010101101011!

  • Antifragile SEO

    011100110110010
    27 Mar 2014 | 7:55 am
    I’m currently reading a very interesting book called Antifragile written by Nassim Nicholas Taleb. To those that haven’t read it here’s a brief definition of Antifragile. “Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile. Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the…
  • Maximise ‘Success’/Minimise ‘Failure’

    011100110110010
    25 Mar 2014 | 3:29 pm
    Failing is good! You can only really, truly excel and accomplish your dreams if you’ve failed first! Maybe. To be honest I’m not the biggest fan of failure quotes or the overuse in the media of motivational quotes in general. There are many reasons for this but the principle ones are: 1 – Telling people that they’re not absolutely useless for failing is a good thing (for their ego’s) but telling a loser to keep going despite continuous failure is a bit shit (hint > you never read about these people…) 2 – 99% of ‘motivational’ quotes…
  • Improve Your Content…

    011100110110010
    7 Mar 2014 | 3:48 am
    A casual foray into the average Google SERP will show that Google is scraping, stealing and adding whatever they want to the the top of the search results. Cartertweet.jpg The results are mixed. Do I like them stealing content from other websites using it to inform the searching herd? No not really. Does it answer the users need quicker than previous? Yes. Is it necessary for them to steal the top of the SERPs for some crappy xfactor competition? Nah bruv. I could take screenshots but you’ve all seen examples on respectable SEO sites. This and, well, I can’t be arsed. So why…
  • Simple Things You Probably Forget During Outreach

    011100110110010
    7 Jan 2014 | 10:12 am
    Hey kids! Today we’re going to talk about outreach or in most cases, self centred email spam. This post will either be: 1) Simplistic stuff that you have perhaps forgotten and are extremely glad of the recap. or 2) Mind blowingly exceptional advice that changes the way you and your company work. Either way I fully expect you to share this post with your internet friends, whether they work in the industry or not. I know people write about outreach all the time so I’m hopefully going to point out a few things but without researching other people’s posts to see what they said…
  • An SEO Backlash, Reasons for Paranoia and Hypocrisy

    011100110110010
    6 Jan 2014 | 9:46 am
    A large site was recently outed in a blog post for doing bad stuff, blah, blah. The ‘morality’ for whether people should write about stuff like this is simple for me, I choose to not care either way. To choose not to care about the morals of SEO is the easiest, laziest and most useful outlook to have as it allows you to worry about more important things like bitching about the weather, life hacks and people’s predictable, sycophantic and transparent tweeting habits. Anyway, Humanoids on Twitter and the SEOsphere didn’t appear to like this post much. Whenever this…
 
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    SEOP Blog

  • The Difference between a 404 and a 410 HTTP Status Code

    SEOP Blog Team
    21 Apr 2014 | 8:00 am
    Image by Project 404  Technically, both a 404 and a 410 status code means that the page being looked for can’t be found. Simple, right? Well, according to Matt Cutts, Google thinks otherwise. Although both codes show the same results, Googlebot treats each in a slightly different way. 404s are Temporary, 410s are Permanent As...Continue Reading
  • How to Be Found by Users through Google

    SEOP Blog Team
    14 Apr 2014 | 1:01 am
    Google is able to identify the branch locator or Contact Us page on your website and use it to come up with search results regarding how to contact or find you.
  • Avoiding Penalties by Reevaluating Your Link Building Efforts

    SEOP Blog Team
    7 Apr 2014 | 8:00 am
    Link building through guest blogging and other methods have always been one of the more reliable ways of upping a site's page ranking. However, recent changes (and public penalizations) are making everyone think otherwise.
  • Launching Your Startup or New Business: 3 Important SEO Points to Remember

    SEOP Blog Team
    31 Mar 2014 | 8:00 am
    Now that you've got a wonderful idea or product, some capital, interested customers, and promising new employees, it's time to plan how you could dominate in search and content marketing.
  • FAQs on Bounce Rate

    SEOP Blog Team
    24 Mar 2014 | 8:00 am
      Last week we brushed on the topic of bounce rate and hinted at its importance. To recap, this represents the percentage of users that do not explore further into your page after seeing a single page of it. However, many people seem to misunderstand the meaning of bounce, which can lead to poor critical...Continue Reading
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    Digital Marketing Blog

  • Client Infographic: Peltz Shoes

    Anne Brady
    21 Apr 2014 | 2:53 pm
    As the weather warms up it can only mean one thing – summer is coming! That being said, it might be time for us coastal dwellers to get swimsuit ready. Running can be a great way to get into shape, but for that type of exercise, it’s important to find the right shoes! Peltz Shoes has a great new Infographic that breaks down the different working parts of a running shoe, and how to find the right fit for you  Check out the entire Infographic by Petlz Shoes and get running today! The post Client Infographic: Peltz Shoes appeared first on Digital Marketing Blog.
  • A Smorgasbord of Social Media 4/18/14

    Trevor King
    18 Apr 2014 | 11:34 am
    Twitter Announces Pop-up Notifications On Desktop When users accessed Twitter via Twitter.com this week, a new pop-up notification feature may have greeted them. A notification comes when other users engage with your updates or follow you. They are fully interactive so you can reply, retweet or follow directly from the notification. Users are also able to change the notifications they receive by going to settings option and then to web notifications. Twitter created these notifications as an attempt to make it easier to interact with what’s relevant to you. Some people may have already seen…
  • A Smattering of SEO News: 4/16/14

    Brian Rubin
    17 Apr 2014 | 9:39 am
    Hey folks, happy after-taxes day! I hope the tax season was easy and rewarding for you all, and that you got huge refunds! With that said, we’ve got some great SEO tidbits this week, so let’s dive in and help you forget about tax season that much faster!     Google News: Several States Threaten Legal Action if “Illegal” Sites Aren’t Delisted from Google – The attorneys general in over twenty states are threatening legal action against Google if the search engine doesn’t remove videos and ads promoting illegal products, such as those selling fake…
  • A Smorgasbord of Social Media 4/11/2014

    Trevor King
    11 Apr 2014 | 3:01 pm
    Welcome to another Friday of the Smorgsbord! Let’s get to it! Another Facebook Algorithm Change The Facebook blog has announced yet another update to the newsfeed – a massive spam cleanup. This is another effort towards their goal of “delivering the right content to the right people at the right time.” Furthermore, the update is targeting three different types of spam-like posts. The first being “like-baiting” which is when a post asks readers to like, share or comment on a post. Users found these posts 15% less relevant than other stories and over time report a less enjoyable…
  • A Smattering of SEO News: 4/9/14

    Brian Rubin
    9 Apr 2014 | 4:21 pm
    Hello my friends, and happy Wednesday! Sorry for the lack of A Smattering last week, I got knocked out cold by some bug that’s going around, and boy did it do a number on me. Thankfully, I’m almost back to full strength, and have enough to do a Smattering for you covering all of the most recent SEO news this week. Look out for that first story, it’s a doozy…     Google News: Google Brings “Not Provided” To Paid Search – As many suspected over the last week, Google announced today that they’re making ad clicks SSL enabled, which will eventually…
 
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    Tone Agency

  • Case Study: Removing Pricing Improves Beta Sign Ups by 31%

    Anthony Mcloughlin
    14 Apr 2014 | 2:59 am
    In December 2013 we proudly invited people to join the beta list for our new web application, Unveil. Unveil allows web and graphic designers to present design concepts to clients and get real time feedback all in one place. Unveil significantly reduces the amount of back and forth email communication saving designers and clients valuable time. Objective We created a landing page with the objective of gathering as many leads as possible for our free beta period, which would eventually lead on to a paid product. We wanted leads on a free basis initially for two reasons: It’s possible…
  • The 3 Most Effective Ways to Combat the Decline in Facebook Organic Reach

    Anthony Mcloughlin
    31 Mar 2014 | 3:51 am
    Since its inception a decade ago, Facebook has become one of the Internet’s most powerful and popular websites. By the end of 2013, Facebook had 1.23bn monthly active users worldwide, while 757m people logged in everyday. Along with these astonishing user statistics, the fact that its own mission is to ‘give people the power to share and make the world more open & connected’ makes it extremely lucrative for any business. Unfortunately for marketers, things look set to change when it comes to promoting and sharing content on Facebook. Decline in organic reach Recently, Facebook…
  • The frustrations of recruitment (and a new position)

    David Redmond
    25 Mar 2014 | 9:06 am
    Back when I was cutting my teeth in digital, I could never understand why my boss couldn’t plug the obvious gaps we had.  Just hire more people – how hard can it be, right? As it turns out – very. Take us for example. As a lifelong sales guy, I can safely say that the opening we’ve got at the moment for a Business Development person is about as good as it gets. Hefty amounts of inbound leads, very achievable targets and a team ethic that larger businesses can only dream of. Whether it’s pitch decks or proposal documents, the support and collateral that we provide our sales force…
  • Google+ Local – make your listing stand out from the crowd

    Nick Rink
    14 Mar 2014 | 3:45 am
    There are a host of different ways to market your business these days, both online and offline. For any business looking to grow their local customer base the printed Yellow Pages used to be the go-to source. Now it’s the web with over 90% of all UK online searches starting on Google, which makes it kind of a big deal. If you specifically want to attract more local customers for your products and services then you’ll need to build a solid foundation to support all your other marketing efforts. Get yourself a nice responsive website Verify and optimise your Google+ Local listing Check your…
  • What is “Bottom of the Funnel” Content?

    Liam
    24 Feb 2014 | 2:35 am
    If you’re interested in finding out more about “bottom of the funnel” content, we assume you are already on a lead generation and inbound marketing journey. However, for a recap on how we got here, take a look at our previous posts on “middle of the funnel” content and “top of the funnel” content.  So after receiving positive responses from initial prospect problems and questions through wider parts of the funnel, it is time to convert qualified leads into guaranteed customers. Once again, it might be worthwhile to look back on our post about how significant converting…
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    WebpageFX Blog

  • The Science of Selfies [Infographic]

    WebpageFX Team
    22 Apr 2014 | 7:00 am
    We are truly living in the age of the selfie. Named the 2013 Oxford Dictionaries Word of the Year and proven powerful enough to crash Twitter, the selfie trend just seems to keep growing with no end. It’s now common to buy phones with front-facing cameras, and there’s even a song about selfies (appropriately titled “#SELFIE”). Although […] The post The Science of Selfies [Infographic] appeared first on WebpageFX Blog.
  • Stop, Thief! 5 Steps to Wipe Out Stolen Website Content

    Nicole Kohler
    21 Apr 2014 | 6:00 am
    If someone steals something from your house or store, you probably know exactly what to do. You call the police, describe what was taken, file an insurance claim, and try to get on with your life. But how do you deal with the theft of something online? Content theft happens every day, and the amount […] The post Stop, Thief! 5 Steps to Wipe Out Stolen Website Content appeared first on WebpageFX Blog.
  • Google Analytics: Visits and Visitors Now Sessions and Users

    Dan Shaffer
    17 Apr 2014 | 9:39 am
    Last night, Google once again snuck an update past us and right onto our Google Analytics Dashboards. For the majority of users, it likely won’t make a huge difference. However, the change in terminology has thrown many webmasters for a loop today. What the heck are “sessions” and “users”? The biggest change you’ll notice is […] The post Google Analytics: Visits and Visitors Now Sessions and Users appeared first on WebpageFX Blog.
  • The 10 Worst SEO Practices on the Web

    Kayla Minguez
    16 Apr 2014 | 5:41 am
    Knowing how to ethically and strategically craft a solid SEO campaign is kind of like knowing another language. Speaking to search engines through title tags, links, and quality content is all part of the conversation. But when black hat SEOs try to trick search crawlers into ranking their websites higher than they deserve, it’s pretty […] The post The 10 Worst SEO Practices on the Web appeared first on WebpageFX Blog.
  • Revenge of the Pop-Ups: Does Your Website Need One?

    Nicole Kohler
    15 Apr 2014 | 6:30 am
    Ready or not, here they come. Pop-ups are officially back. Once scorned by the collective Internet as an annoying, intrusive advertising method, and despised enough to prompt the integration of pop-up blockers into several browsers, pop-up advertisements have made a rather dramatic return in the last few months. I first noticed one on Quicksprout: But […] The post Revenge of the Pop-Ups: Does Your Website Need One? appeared first on WebpageFX Blog.
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    Web Magazin

  • SD card recovery freeware

    Russel Zaman
    16 Apr 2014 | 6:59 am
    You can lose data kept in the memory card at any time. This could take place by using the card over a digital camera. You don’t have to be concerned a lot of at these...
  • How Does a Strong SEO Foundation Help in Building Great Online Presence?

    charlie
    21 Mar 2014 | 11:59 pm
    Strong online presence can be established only with the help of effective SEO tactics, and a strong SEO foundation is essential for achieving the same. It’s a huge business for startups and for creating a...
  • 6 New Features that Twitter Rolled Out for Long-Time Survival

    charlie
    21 Mar 2014 | 11:42 pm
    Social media networking sites are probably the most evolving websites and technologies in today’s world. Some of the popular networks such as Facebook and Twitter change so fast that despite using them daily we either...
  • Custom web design and why they are curcial for your business success

    Eldin
    20 Mar 2014 | 6:45 am
    Just about anyone can become a business owner nowadays, and just about anyone can create a website. However, templates and DIY web design projects just won’t do if you’re serious about your business succeeding. Read...
  • Why Your Company Needs A Social Media Policy

    Eldin
    3 Mar 2014 | 12:56 pm
    Many people know that for the past few years, employers have been turning to the Internet to help them scrutinize potential candidates. For many businesses, this kind of research can be an important step in...
 
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    Ethical SEO Consulting

  • WordPress Optimization: 10 Tips to Make Your WordPress Website Awesome

    Frank Scharnell
    17 Apr 2014 | 4:41 pm
    WordPress is the content management system (CMS) of choice for 60.3% of websites that use a CMS, and 21.9% of all websites on the web, according to W3 Technology Surveys. Of all WordPress users 98.4% use version 3.0 or higher.  A few notable websites that use WordPress are Time Magazine, Sony Music and Coca-Cola France.  These are all very popular websites that accommodate millions of visitors each year. WordPress is a open source CMS that meets the needs of both small, simple sites, and some of the most complex and high volume sites on the web. Believe it or not, I’m not writing this…
  • How to Make Removing Crappy Links Less Crappy with Buzzstream

    Matt Green
    8 Apr 2014 | 3:45 am
    I hate penalty recovery work. There is just something terrible about idea of spending hours in the deepest, spam riddled, corners of the web, writing emails to the poor unsuspecting people who operate these sites, and still having little confidence that any of it will make anything better for the client. It makes me angry…and you wouldn’t like me when I’m angry: In fact, I recently went on a twitter rant about how much I hate it: To me, an algorithmic Google penalty means: 1) Your site was never supposed to rank. 2) You can't rank until you remove shit links — Matt…
  • Be Great. Be Found. Giveaway

    Frank Scharnell
    7 Apr 2014 | 11:33 am
    We’re Giving away a FREE SEO Website Audit + Consult! We are very excited to announce our first FREE SEO Website Audit + Consult Giveaway. We are going to give one organization or business’s website a completely free comprehensive audit and strategy to help them grow. We understand that it can be hard for some businesses to completely grasp their internet marketing. So, we decided to help one website by giving away one of our SEO audits. GIVEAWAY What’s in the SEO Audit? Our SEO website audit is composed of two parts: the deep technical analysis of both your onsite and…
  • Do I need an SEO? Why?

    John Van Bockern
    3 Apr 2014 | 3:16 am
    There is a long list of articles questioning the use of the term SEO, and more agencies dropping the letters from their own brand. So much so that you may be thinking, do I even need SEO? As part of the marketing landscape, I understand the shaky legs that one may get while taking a look at the historic tendencies of the SEO industry as a whole, but a few facts remain that need to be considered before your throw the baby out with the bath water. All Signals Matter Search engines consider a culmination of signals from across the interwebs. To neglect any of those signals is to fail at…
  • Denver SEO Training & Classes

    Casey Meraz
    1 Apr 2014 | 6:57 pm
    SEO has been a growing topic for many years now. Ever since people started realizing they can get more business from search engines, the popularity of SEO has skyrocketed. However one of the problems I see with the industry these days is the amount of incorrect information published on the web these days. If you want to learn how to rank for local search for example you might get 20 different opinions on the topic if you don’t where to look. That is why Ethical SEO Consulting started C.L.I.M.B. or Colorado Local Internet SEO Marketing for Business. This popular and free Meetup group…
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    Simple SEO Group

  • 5 Unique Ways To Come Up With Blog Ideas

    Brendan Egan
    15 Apr 2014 | 4:39 pm
    Search engines continue to focus more and more heavily on regularly updated, well written content.  And the reality is the 400 word basic blog posts that used to rank a few years ago simply won’t rank today and aren’t really …
  • Business Writing Firm VCPlans Website Design

    Brendan Egan
    15 Apr 2014 | 4:04 pm
    We recently had the pleasure of working with long-time SEO client Sumner Douglas at VCPlans on redesigning his company’s website.  While the site was already in WordPress and optimized for SEO, it was becoming outdated and had several problems we …
  • Metropolitan Steel Website Design

    Brendan Egan
    27 Mar 2014 | 6:54 pm
    We recently worked with Tim Caballero, owner of Metropolitan Steel in Chicago, on redesigning their company’s website and incorporating it into a content management system (CMS). The Old Website Problems:  The old Metro Steel website was a fairly outdated design …
  • Realtor Website Design & Listings Management

    Brendan Egan
    19 Nov 2013 | 4:21 pm
    We recently had the pleasure of working with David & Colleen Black of The Black Team, a real estate team servicing the Birmingham, Alabama area. The Old Website Problems:  The Black Team’s old website was aesthetically outdated and was a …
  • An Advanced Guide To WordPress Posts

    Brendan Egan
    2 Oct 2013 | 6:16 am
    WordPress is a fantastic, user friendly content management system used by millions of websites around the world.  But even with that in mind, there are still numerous tips and tricks to getting the most out of your WordPress site.  In …
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    Jon Rognerud

  • SEO and SOCIAL MEDIA Must Work Together (especially for Musicians)

    jon rognerud
    10 Apr 2014 | 1:46 pm
    I spoke at a recent musicians social media and SEO training event in Hollywood, California. I covered Search Engine Optimization and the importance of planning SEO Strategies for Musicians, Artists, Bands and more. I also spoke briefly about social media and the importance of content and sharing – so that you can build authority and trust (high quality links) in search and user’s eyes.  The dynamic Loren Weisman covered the Social Media details of the music business, and the amazing dynamic duo of Scott Page and Morgan Carson broke it down into several, live…
  • Dogs, Trust and $10,000 Dollars – A Magic Example Circle Of Communication (Eminem Style)

    jon rognerud
    18 Mar 2014 | 1:49 pm
    “Trust is hard to come by. That’s why my circle is small and tight. I’m kind of funny about making new friends. – Eminem” Warning: This is in relation to social media communication, connection and lead generation. So, before you quickly scan this post please know that the foundations for the online social platforms must be understood first. (Huffington Post). Only then will you become successful in constructing your unusual, but super-cool social lead generation framework. (like in this social lead gen example). And remember: begin with the strategy and modeling…
  • How Small Business Lead Generation Is Done In 4 Easy Steps

    jon rognerud
    1 Mar 2014 | 10:33 pm
    Leads and lead generation is the lifeblood of any business, online or off.  A system for client attraction must be put in place at the start of any new business. It must be continually tested. It must evolve from change and validated for positive return every step of the way. There are many different ways to attract new clients into your business. In fact, the myriad of options that exist may actually throw you off. You test one thing, it doesn’t work – moving right on to the second, third and fourth thing. You get discouraged and claim it’s all “hype” and get…
  • Social Media Wins With Video Over Text

    jon rognerud
    9 Feb 2014 | 11:50 am
    This is a social media tip to help you win more opportunity to build your brand, traffic and ultimately more business. How can you create a good test for your business and brand? Try videos. And, start simple. When using social media platforms, pictures and videos should be tested. Pictures, visual engagements pull 5 times over regular text posts in social media. How do you start? Read the 5 social media video strategies below. TIPS TO CREATE A SOCIAL MEDIA ENABLED VIDEO THAT WORKS 1. Create a short useful, educational or entertaining video for your business. 2. Tell your specific audience…
  • How Mail And Direct Marketing Can Make You Live A Better Life (Step By Step)

    jon rognerud
    24 Jan 2014 | 11:01 am
    (This is Part 3 in the “How to super-charge your lead generation” – Find Part 1, Part 2 here) With part 3 in our Direct Response Marketing and Offline Mail Series you’ll have learned the “3 Amazingly Simple Profit Strategies to Getting Buyer-Centric Clients, Money and Fame”. If you want the complete report in PDF form, just send a note here. What should I do on my first steps to direct mail success? Today – and in this final installment, we’ll see how to get your marketing pieces mailed (postcard specific example) and tracked. You’ll see…
 
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    Boomtown Internet Group

  • The Unofficial Heartbleed Guide

    Boomtown
    15 Apr 2014 | 1:34 pm
    Heartbleed Unless you’ve been paying no attention at all to the internet over the past week, you’ve heard about Heartbleed. Also, unless you’ve ignored literally all of the news regarding the newly discovered vulnerability, you know that it’s a widespread and potentially severe bug in the OpenSSL security protocol. However, Heartbleed is a highly technical issue and there is little factual information with detailed analysis available to the general public. So, get ready for a quick primer on Heartbleed, what it means for you, and what it means for the internet at…
  • Marketing Mistakes With Real-Life Consequences

    Megan Kelly
    2 Apr 2014 | 2:19 pm
    During this webinar with Philadelphia Attorney Stuart Carpey, we discuss the idea of online copyright infringement, especially pertaining to images. People and businesses alike are actually constantly breaking the law in this respect without even being aware of it – an image, whether it be a graphic, a photo, or some combination of the two, is the creator’s intellectual property. And it doesn’t matter if you’re putting it in a blog post that will get 10 readers or in an article that will get 1,000,000 readers: using someone’s property without their permission is a kind of theft.
  • Facebook Changes the Social Media Marketing Game

    Megan Kelly
    31 Mar 2014 | 5:51 am
    Until very recently, Facebook has been one of the most valuable tools for our brands in terms of social media reach. We were able to share content with over 10,000 potential customers on a daily basis, address their feedback on a personal level, and gauge their interest in various products and services. Unfortunately, Facebook is reportedly slashing organic reach for Pages, a move that has already begun to affect some of our clients. Here is an example of some of this week’s “post reach” numbers for one of our companies. This page had been seeing faster-than average growth until…
  • Canonical Tag Vs 301 Redirects: Which Type Is Better For Search Results

    Priyo Mukherjee
    24 Feb 2014 | 5:40 am
    What is a Canonical Tag? Canonical Tags are HTML Elements used in the <head> section of HTML pages to specify the “preferred” or “Canonical” version of the page for search engine spiders/crawlers.  The big three search engines (Google, Yahoo and Bing) announced in February, 2009 that they will support Canonical tags.  Since then many webmasters started using it as a Search engine optimization element.  Here is an example of a canonical tag:<link rel=”canonical” href=”http://www.example.com/” /> What is a 301 Redirect? 301 Redirects are normally…
  • How to Use Canonical Tags for eCommerce Websites

    Priyo Mukherjee
    20 Feb 2014 | 4:18 am
    The canonical tag has been accepted by all major search engines as a trusted solution to resolve the issue of duplicate content on a website since February 2009. Canonical tags are simple to apply. You can think of them as 301 redirects without the actual redirect. They are a real boon for ecommerce websites with layered navigation for ease of use and better conversation optimization. If used effectively canonical tags can put your visitors on the right pages for optimum sales and your ecommerce website might not be victim of duplicate content search penalties. This post should provide you…
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    Pole Position Marketing's E-Marketing Performance Blog

  • The Best Damn Web Marketing Checklist Gets an Upgrade—and a Cheat Sheet!

    Stoney G deGeyter
    22 Apr 2014 | 6:09 am
    Seven years ago I embarked on a journey to create The Best Damn Web Marketing Checklist, Period! I did and it was… if I may say that with humility. The free PDF we created has been downloaded tens of thousands of times over the last seven years and continues to get a handful of downloads […]Download the Best Damn Web Marketing Checklist, Period! by Stoney deGeyter.
  • There Are Keywords You Don’t Want To Target

    Stoney G deGeyter
    10 Apr 2014 | 4:52 pm
    If you’re of the flock that think keyword research was killed by Hummingbird, I urge you to reconsider. Researching your keywords has never been about finding keywords to cram into a page in order to rank it. It’s about finding keywords that are relevant to your audience and creating definitive content on the topic. In […]Download the Best Damn Web Marketing Checklist, Period! by Stoney deGeyter.
  • Final Lap: Winning Web Marketing Reads–March 2014

    Kathy Gray
    28 Mar 2014 | 5:15 am
    It’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business. Topics include SEO, paid […]Download the Best Damn Web Marketing Checklist, Period! by Stoney deGeyter.
  • Improve Your Website By Getting Beyond Who’s Right and Wrong

    Mike Fleming
    25 Mar 2014 | 5:00 am
    In my efforts to help businesses improve the conversion rates on their websites, I hear objections ALL the time. Behind the objections, I have observed fear (about how the changes will perform), offense (because they think I’m implying their work isn’t up to snuff) and procrastination (because they want to avoid the scary world of […]Download the Best Damn Web Marketing Checklist, Period! by Stoney deGeyter.
  • Less Is More When Writing for Landing Pages

    Mike Fleming
    20 Mar 2014 | 10:40 am
    Yes, I know why you include so many words on your marketing landing pages. It’s because you really, really, REALLY want your visitors to get it. You want them to understand all that it is you have to offer them and how choosing to do business with you is really going to change their lives. […]Download the Best Damn Web Marketing Checklist, Period! by Stoney deGeyter.
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    Wikimotive Blog

  • Wikimotive’s Erin Ryan Talks Automotive Social Media Campaigns on MarketPunch Podcast

    Mark Frost
    18 Apr 2014 | 8:42 am
    After getting word of an incredible social media campaign called #CatMode, run by Jason Stum of LaFontaine Automotive Group, Wikimotive’s Erin Ryan jumped into action and sparked up conversation with Jason around automotive social media. One thing led to another and she ended up being honored with a guest spot on Stum’s automotive marketing podcast, MarketPunch. And while one of the big topics of discussion for the episode was LaFontaine’s incredible campaign–in which they replaced their inventory of cars with adoptable cats from the local Humane Society–the…
  • Facebook Pages Now Display Total Post Likes Under Notifications

    Erin Ryan
    14 Apr 2014 | 6:30 am
    Facebook is always evolving. As it’s being developed (by hundreds of developers across the world), not every change is publicly announced. Instead, most changes simply abruptly appear on Facebook. One of the most recent changes that may have gone unnoticed is the newly added “total likes” for posts, now displayed under the notifications tab. Facebook Page owners have become accustomed to scrolling through their managed pages to see how well shared posts have done for the day. This can particularly become time consuming for multiple page owners and marketers. Facebook is now making…
  • Wikimotive’s Amazing Adventure at the Epic #IS20G 2014

    Amanda Ryan
    10 Apr 2014 | 7:47 am
    Wikimotive attended this years Internet Sales 20 Group held in Atlantic City, New Jersey from April 8th to the 10th 2014. This amazing workshop is put on every year by one of the Automotive Industry’s leading subject matter experts, Sean V. Bradley, and it is where an all-star lineup of speakers, expert panelists, and presenters come together to share their combined automotive experience, insights, and knowledge. Wikimotive’s very own Sean Joseph Haney flew to New Jersey to attend the Internet Sales 20 Group to develop professional relationships, interact one-on-one with fellow…
  • 11 Facts About Pinterest and the Power of Social Sales

    Amanda Ryan
    2 Apr 2014 | 7:49 am
    Pinterest has been grabbing the attention of your customers since it first launched in March 2010. Since that time, its growth has continued, reaching 70 million users in July 2013. This visual discovery tool is a force to be reckoned with, and your customers are the ones using this site. This begs the question: Is your business pinning to Pinterest? Pinterest has been utilized by your customers for four years, and it’s time your business started using it to put the spotlight on what your company offers. Grow your sites traffic, expand your reach, discover potential buyers, and…
  • #CatMode: LaFontaine Automotive Group Turns Cars into Adoptable Cats for April Fools’ Day

    Erin Ryan
    1 Apr 2014 | 7:34 am
    While the entire Internet is buzzing today with April Fools jokes and gags, there is one dealership that is putting today’s fun to good use. The LaFontaine Automotive Group decided to take part in the day by turning their inventory images into pictures of cats. Not only is this a great idea since the Internet LOVES cats, but they too have upped the cleverness by combining car language and cat speak together, making for a fun and enjoyable search of their website. However, the joy does not stop there. The images that turn their cars into cats are not just random pictures from across the web.
 
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    Seo Sandwitch Blog

  • 6 Tricks You Never Thought Was Possible With Google Plus

    Joydeep Bhattacharya
    21 Apr 2014 | 10:09 am
    Here are some awesome tricks that you can do with Google Plus.1- Create Ripples for Your PostRipples do not happen for every post but instead they happen for posts that attain a decent level of publicity through reshares. Suppose if your post gets shared and then reshared by several people then that post will create what is known as Ripples. A post that generates Ripples is of a high quality and generally receives much visibility.2- Animated Gif's As Your Profile PicLove animation? You can use a moving image as your profile pic to grab more eyeballs.3- Search Pictures Using the Advanced…
  • Biggest SEO Myths Debunked by Matt Cutts

    Joydeep Bhattacharya
    20 Apr 2014 | 11:03 am
    There are several SEO myths that are a talked about topic among the seo industry. Some of the biggest seo industry myths are highlighted in this exciting webmasters video with Google web spam team head, Matt Cutts.Myth 1: Buying Ads Can Increase Your Organic Rankings or The Opposite is True?Explanation: Both are false. Buying ads or not buying them do not play any role in increasing the organic rankings of any website. Google always wants to present the best search results to the users so that they keep coming back. All the changes that Google makes towards its algorithm or the SERP…
  • The Challenges Facing the World of Big Data

    Joydeep Bhattacharya
    18 Apr 2014 | 10:13 am
    It seems like everyone is talking about big data these days. With businesses of all sizes starting to turn to the world of big data for information and guidance, even utilizing it to pick out future trends in their business, the onus is on businesses of all sizes to start getting ready for big data, or risk losing out on a competitive advantage.So just what is so important about big data? What challenges do businesses face in implementing it? And how can they face those challenges to not only make themselves ready for big data, but make the most of it too?Image Credit: ForbesBig Data Has Big…
  • Google Updates Analytics- Replaces Visits with Sessions and Adds Graphs

    Joydeep Bhattacharya
    17 Apr 2014 | 9:55 am
    Google Analytics has updated for the better and today I noticed a few changes being made on the analytics interface. Visits have been replaced by sessions (which technically means the same thing) and unique visitor metric has been replaced with users (which also means the same). Here is a screenshot that displays the new metrics namely sessions and users.What are Sessions and Visits?Sessions and visits are synonymous. When any visitor visits the site, a session gets created and this session remains active for 30 minutes or less if the site is closed by the visitor. Hence, visitors create…
  • 5 Ways To Boost SEO by Leveraging Google Brandvantage

    Joydeep Bhattacharya
    16 Apr 2014 | 8:48 am
    Are you worrying the next Panda or Penguin update? Is the fear of losing traffic and revenue from your website not letting you sleep? Here are top 5 ways that will force Google to take your Website seriously.1- Forget "Website" and Think of "Brand"I have been saying this too often and now the time is ripe enough to start taking your website as a brand. The product or service you sell should not be anonymous (lesser known brands are same as anonymous because nobody has ever heard about them), instead it must be related to a well known brand. If you are able to do this then…
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    Above the Fold & Socially Acceptable

  • [Podcast] 6 Ways to Tell If Integrated Marketing is Part of Your Culture

    Angela Moore
    22 Apr 2014 | 1:42 pm
    Happy Earth Day IPeeps! If you’ve known anyone at IP for very long, you’ve probably heard us reference “integrated marketing” at least once (if not 1,000 times). We’re big fans of it because it works. In this week’s episode of The Sync Podcast, we talk about how you can tell if your company is actually embracing integrated marketing into your […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients.
  • I See Your “Google It” and Raise You a “Bing It”

    Caleb Dann
    17 Apr 2014 | 12:02 pm
    Hi. My name is Caleb, and I’m a Bing user. Yeah, you read that right. For most of my search queries I go to the little guy currently holding about an 18-19% search market share. Why do I use Bing? Well, for a number of reasons. First, the results are actually pretty solid in my opinion. I haven’t done any […]Author informationCaleb DannStrategist, Organic Search at IntrapromoteCaleb "Handsome" Dann is an SEO Campaign Director at Intrapromote and wow, can he direct and strategize. With his ever trusty sidekick, Violet the Boston terrier, he routinely makes plans to take over…
  • An Open Letter to Google Plus Local/Places

    Crystal Schauf
    16 Apr 2014 | 10:01 am
    Dear Google Places Google+ Local, Hi.  We’ve been together a long time now, longer than many celebrity marriages.  And yet I don’t feel that we’re communicating very well.  Actually, I feel like I’m asking a lot of questions and trying to make changes to make you happy and I go ignored.  How is that supposed to make me feel?  Oh.  That’s […]Author informationCrystal SchaufDirector, Human Resources at IntrapromoteCrystal Schauf is our illustrious Director of Human Resources who joined Intrapromote in mid 2009. With a background in stage managing theatrical productions,…
  • How To Improve Web Page Speed By Loading JavaScript Async

    John Karp
    11 Apr 2014 | 12:38 pm
    The initial load time of a web page can be reduced simply by deferring the parsing of JavaScript. One way to accomplish this is by using the async attribute. The Async Attribute The async attribute specifies that the script will be executed asynchronously as soon as it is available and will be executed while the page continues parsing. It is […]Author informationJohn KarpSenior Campaign Director at IntrapromoteJohn joined Intrapromote in 2010 and immediately showed himself to be a true team player and all around nice guy. John is our in-house expert on technical SEO and mobile search.
  • [Podcast] Episode One: What is Sync?

    Angela Moore
    8 Apr 2014 | 10:03 am
    Welcome to the first episode of The Sync Podcast, the bi-monthly podcast from the IP team about our favorite topic: Integrated Marketing. In this episode, you can hang out with me for a bit while I explain what the whole concept of “Sync” really means. Here are some additional notes from the show: Quick bio on Angela The estimated number of […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the…
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    TripleSEO

  • How to Classify 6800 Links in Minutes with URLProfiler

    Chris Dyson
    2 Apr 2014 | 12:00 pm
     URLProfiler has been my secret weapon for the past few months and if you are serious about SEO it will be a part of your arsenal too.  I was part of the beta testing group and have been in the lucky position to master this tool which has significantly improved several of my day to day processes for many different things. URLProfiler carries out numerous checks on a list of URL’s which really help speed up link classification – it is equally useful whether you are reverse engineering a competitor link building campaign, doing a Panda audit or simply auditing links due to a…
  • Link Removal Canned Responses

    Chris Dyson
    19 Mar 2014 | 11:00 am
    After you have spent what seems like an eternity tracking down contact information, sending numerous emails, follow ups and contact form messages to website owners asking them politely to remove links you soon find that the same types of responses keep coming back time and time again. Of course replying to each email individually will soon become time consuming so below are some canned email responses you are welcome to use in your next campaign(*). When they offer to sell you more directory links When they claim their directory is manually curated and highly trusted  When they auto respond…
  • Are you Missing out on SlideShare Links?

    Chris Dyson
    16 Jan 2014 | 12:00 pm
    You may have recently seen SlideShare’s nice little year end egobait as part of their Zeitgeist where they created pages for people to share their personal highlights of 2013. Congratulations all you 1%ers Anyway last year I did some work with a client who did a LOT of presenting at conferences and often uploaded his decks to Slideshare, he even uploaded slide decks of Seminars and Training events too. I think he had at least 100 different Slideshares on his account. If you use Ahrefs or MajesticSEO for link analysis you will already know about the ability to analyse links of a specific…
  • How To Build An Online Business That Will Last

    Chris Dyson
    9 Jan 2014 | 3:59 am
    It’s quite rare for me to publish a guest post on my blog. I got chatting to Lewis Ogden a couple of months back after he published an epic post for Matthew Woodward on his methods for finding new money making niches. It was a really solid post and I recommend you take a few minutes to read it some time soon. So I decided to invite Lewis to share his thoughts on building an online business. Over to you Lewis… If you paid any attention to Google and SEO over the last 6 months of 2013, you would have witnessed a tidal wave of angry people, complaining about how Google screwed their…
  • The 10 Most Popular Posts on TripleSEO 2013

    Chris Dyson
    16 Dec 2013 | 6:50 am
    Everyone loves a list round up post at the end of the year don’t they? Well I know I do so I thought I’d take a quick opportunity to round up the 10 most read articles on my site according to Google Analytics. Hopefully there is something in here that you might have missed or perhaps had forgotten about from earlier in the year. So without further ado: #10. Developing a Content Strategy for your Niche Site A post from the start of the year about the importance of having a content strategy for your niche project sites. A lot of people struggle with their niche sites due to the…
 
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    Eyeflow Internet Marketing

  • What is a GIF?

    Frank Pantely
    9 Apr 2014 | 1:43 pm
    There has been a substantial growth in popularity with GIFs over the last year or so that has caused a flood of short animated images on the web (I’m sure you’ve noticed). Despite the GIF being created 25 years ago by Steve Wilhite, the name GIF is still causing a debate about the correct pronunciation of the Graphics Interchange Format. Wilhite, the creator of this incredibly popular format, says that it is pronounced “jif”, like the peanut butter, others say it with a hard G sound. I myself use the hard G sound, but call it what you want to, it’s definitely a increasing trend of…
  • Does Your Website Pass the 3 U’s of SEO?

    Chris Hornak
    18 Mar 2014 | 3:55 am
    In the past, SEO success could be made even if your site wasn’t necessarily user-friendly, unique or even all that useful. If you created the right signals it could still do very well in the search results. In recent years, Google realized this was the case. As a result they ran user test groups to rate the quality of their search results and found that many of the sites that were ranking well weren’t really leading to satisfied searchers. If Google’s users aren’t satisfied with the results, they may start using another search engine. It’s in Google’s best interest to make sure…
  • How to Create a Google+ Page for your Brand

    Abby Keil
    11 Mar 2014 | 9:52 am
    Google+ has been around since June 2011. If your brand hasn’t already signed up for an account, it’s about time you set one up. Whether you think Google+ is just another social media site or another profile to represent your brand, it’s definitely worth taking the plunge. Follow the steps below to set your brand up today with its Google+ page. Step 1: Begin Setup Head to plus.google.com and sign into your existing Google account or set up a new account. Once you are signed in, click on the button in the upper left to access the drop down menu. From there you will click on the Pages…
  • Google Webmaster Tools Breakdown for 2014

    Clint Horner
    25 Feb 2014 | 7:52 am
    Google’s Webmaster Tools helps us to see our website as Google sees it. It tells us what is being indexed, what is getting linked, and what is getting traffic. This blog post breaks down each of the site-specific sections of WMT and gives a brief explanation of how each of these sections can be useful to your SEO efforts. Site Dashboard After logging in to Webmaster Tools and clicking on your website, we come to the Site Dashboard. The site dashboard shows an overview of a website’s Crawl Errors, Search Queries, and Sitemaps. See more information on each of these sections below. Site…
  • How to Market Online Without Rankings

    Briana van Craeynest
    18 Feb 2014 | 9:11 am
    One of the biggest hurdles for websites is how to get traffic without solid search engine rankings. With overwhelming proportions of traffic landing on websites directly from search results, it can be a devastating blow to companies who lack that pillar in their online presence. There are a myriad of obstacles that could be hampering your site from being found through search. However, the Internet provides fantastic opportunities to gain brand followers in other ways. Through strategic content placement and even some off-line networking, you can draw in better leads and bolster your online…
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    Vizion Interactive

  • Internet Marketing Link Roundup [4/11/14]

    Mark Jackson
    11 Apr 2014 | 12:11 pm
    Google: Our Algorithms Picked up on Your Keyword Stuffed Page “Interesting, the basics of SEO still ring true today!” –Josh McCoy Study: 78% of Local Mobile Searches Result in Offline Purchases “Local and Mobile can drive sales/leads online but also do the same offline!” –Josh McCoy SEO for Ecommerce: A Comprehensive Guide “Not a blog post, but a great slide deck on Ecommerce SEO.” –Joshua Titsworth The Linking Dilemma: Google Has Left a Giant Mess for Us All “Julie Joyce digs into link penalties, toxic links and the havoc Google has left for SEOs in the link building…
  • Internet Marketing Link Roundup [4/4/14]

    Mark Jackson
    4 Apr 2014 | 3:04 pm
    Local Landing Pages: A Guide To Great Implementation In Every Situation “Looking to improve your landing pages for local search? Use this guide.” –Joshua Titsworth Automating and Visualizing Data from Google Webmaster Tools “Who doesn’t love visualizing data? This is a great piece on making the information in GWT actionable.” –Joshua Titsworth Slides from the IA Summit 2014 “This is a MUST read. Be careful though, taking in this information is like drinking water from a fire hydrant.” –Joshua Titsworth Marketing Personas: The Complete Beginner’s Guide “Writing…
  • Internet Marketing Link Roundup [3/28/14]

    Mark Jackson
    28 Mar 2014 | 1:20 pm
    4 Content Activities to Help Build Real Relationships with Influencers “Great insight into the types of content that influencers will want to latch onto.” –Josh McCoy Google Now Supports all Sub-Types of Organizational Schema “Schema is all the rage and Google supports even more Schema properties!” –Josh McCoy SEO for Startups New Businesses: An 11 Step Plan “A valuable 11 step SEO plan for new businesses.” –Gary Huhn Getting Reviews the Right Way for Local Business “Ever wonder how to get reviews for your business? Here is a guide to getting reviews the right way for…
  • Internet Marketing Link Roundup [3/21/14]

    Mark Jackson
    21 Mar 2014 | 2:12 pm
    So… You Think SEO Has Changed? “A great look at where we’ve been and where we are headed pertaining to SEO!” –Josh McCoy Turning Old Content into New Links “Great insight on how to get the most out of your owned assets!” –Josh McCoy Manual Spam Action Revoked! A Case Study “A look at getting a manual penalty removed.” –Joshua Titsworth The Anatomy of a Google Smear Campaign “A few days ago My Blog Guest was given a manual penalty from Google, this piece gives some insight as to what may really be going on.” –Joshua Titsworth When Building Communities Isn’t the…
  • Tips for a Faster-Loading Site

    Joshua Titsworth
    19 Mar 2014 | 10:43 am
    If there is anything that can create a frustrating user experience faster than ugly graphics or automated sound, it is a slow-loading site. You would think that waiting five seconds or so would not be that bad. However, though patience may still be a virtue, it isn’t one for the web. Users want to see your site now, not five or ten seconds from now. So what do you need to do to speed up your site? Here are a few helpful tips to consider: Take a Look at Your Code If there is one thing that can bog down your site, it is when your site is making many calls to the server to load a page. Try…
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    BuzzStream

  • A 9-Step Crash Course on Content Distribution

    Guest Author
    17 Apr 2014 | 5:00 am
    Today’s post comes from Ritika Puri. In addition to sharing PR and content tips on the BuzzStream blog, Ritika has written for Forbes, The Next Web, Business Insider, and American Express OPEN Forum. Content marketing is a customer acquisition powertool. The concept is simple — inspire, engage, and delight audiences through great storytelling. Write compelling, heartfelt blog posts. Create beautiful infographics. Produce never-before-seen e-books and guides. Delight your audiences, and pour your humanity into your brand. It sounds simple, right? Produce great content, and you’re…
  • Infographic Outreach Tips

    Guest Author
    9 Apr 2014 | 6:00 am
    Today’s guest post comes from BuzzStream customer Adrienne Erin. Adrienne is a writer and online PR specialist at WebpageFX Have you ever heard the expression “work smarter, not harder?” It sounds like one of those things your dad might tell you during an awkward heart-to-heart. However, they’re great words to live by, and they’re especially true when it comes to outreach. When you’re trying to gain coverage for an outstanding infographic, you should be using your brain a lot more than your keyboard. Traditional tactics involve blasting hundreds of bloggers and journalists with a…
  • 17 PR Professionals Share Their Best Pitching Tips

    Guest Author
    2 Apr 2014 | 5:00 am
    Today’s post comes from BuzzStream friend, Ritika Puri, a data-lover and marketer turned entrepreneur and writer. Ritika works with content marketers to build lead pipelines and has written for Forbes, The Next Web, Business Insider, and American Express OPEN Forum. Journalists and marketers are in strong positions to help each other succeed. Marketers strive to build brand awareness by telling powerful stories. Journalists look to educate and entertain audiences about trending topics. The challenge, however, is that the media landscape is flooded — and that these core…
  • Introducing The Advanced Guide to Content Promotion

    Stephanie Beadell
    26 Mar 2014 | 5:00 am
    Content marketing is all the rage, but it’s getting harder. Why? Because everyone is doing it. As more and more companies produce more and more content, it gets even harder to be heard, get found, and stick out. To help marketers, agencies, and anyone who’s crafted content meant to get in front of people, we’ve put together The Advanced Guide to Content Promotion. As New York Times bestselling author Jay Baer says: “The notion that you can simply create interesting content and people will magically find it is a lie. If you build it, they won’t necessarily come. You have to treat…
  • Finding and Claiming Links for Content

    Stephanie Beadell
    20 Mar 2014 | 5:00 am
    You can find opportunities to claim links for your content (like ebooks and infographics) similarly to how you find unlinked mentions and links to reclaim for your brand. Acquiring all the links you deserve can move the needle on search and traffic. Here are three common missed opportunities and fixes for each.  Image via Lel4nd on Flickr Missed Opportunity #1: Only Searching for Your Content’s Title Fix: Also look for the titles that other sites give your content. When sites like Mashable and HuffPo pick up your content, they’ll usually change the headline to suit their audiences.
 
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    @northcuttHQ

  • Google To Potentially Rank Secure Sites Higher

    Katherine Stott
    22 Apr 2014 | 11:14 am
    If Matt Cutts could have his way, it would be so: apparently the Head of Spam at Google is vying for secure sites (https sites) to receive better rankings than their counterparts (http sites). The reports could be viewed as speculation, but they are based on supposed private conversations that have (maybe) been taking place within Google. The impetus for these conversations? The recent Heartbleed Open SSL debacle. According to Search Engine Land, over half a million websites were impacted by Heartbleed, the bug that has been considered one of the worst Internet catastrophes offering easy…
  • Why Penguin Comes in Different Degrees (And A Myth Persists)

    Carter Bowles
    21 Apr 2014 | 9:00 am
    Matt Cutts recently tweeted something that gives us a peak under the hood of Google’s Penguin algorithm, an algorithm designed to discourage spammy link building practices. This is what the tweet said: @chipnicodemus I'd recommend continuing to clean backlinks though. You still have a very mild case of Penguin. — Matt Cutts (@mattcutts) April 8, 2014 The fact that you can have a “mild case of Penguin” indicates that Penguin is not an on/off switch. This is further emphasized by a later tweet: @rainvac you have a slightly stronger case of Penguin. — Matt Cutts (@mattcutts) April 8,…
  • 5 Resources to Post (That Aren't Blog Posts)

    Carter Bowles
    14 Apr 2014 | 9:00 am
    (Just a heads-up, I’m not going to be mentioning infographics in this post either.) Blog posts are great. You know it, I know it. But they can get redundant after a while. You site can get stagnant. Followers can get bored. Blog posts are hard to get shared. You need them in order to provide the deep, static content that a large portion of your core audience craves, but the internet has a lot more to offer. Try mixing things up with the following 5 resources. I expect most of you will find results that are more than worth the effort. 1. Image Macros (Captioned Images) If you didn’t know…
  • Interesting Link Building Strategies for the 21st Century Marketer

    Katherine Stott
    10 Apr 2014 | 9:00 am
    For many people, link building is as close to a clinical and scientific process as you can get with online marketing, but when placed in the right hands it can become an art. There are a number of exceptionally brilliant minds out there who have taken the art of link building to another level, Jon Cooper is the first one who comes to mind, with Michael King close behind. I look up to these guys with admiration as link building celebs because they always manage to think of those incredibly simple ideas that seem so obvious that you or I can't see them until they're pointed out to us. Using…
  • March Resource Round-up: The Best of SEO, Social Media, and Content Marketing

    Ben Ustick
    9 Apr 2014 | 8:18 am
    We're not claiming to be scientists, but it's hard to miss the correlation between the weather getting warmer and people going outside more often. We also realize with less time to search the depths of the internet looking for the best articles, your chance of missing a great one will surely increase. So in that spirit, we gather up the most interesting and informative SEO, social media, and content marketing articles that we come across each month. As these are the subjects we know best, we feel like we have a pretty good eye. Here are the articles from March that we think you'll find…
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    Silverbean

  • Improving Your Cart Abandonment Rates: 5 Areas To Focus On

    Sophie Gradon
    22 Apr 2014 | 2:19 am
    77% of online shoppers abandoned their carts in 2013, at a cost globally of $3 trillion, the majority of them on sites selling fashion or electronic goods. While there are many reasons why carts are abandoned, there are just as many tactics that the shrewd e-commerce store can use to prevent it. Here’s a rundown of five key areas where it’s easy to make some simple changes that can drastically cut abandonment rates…   Site Optimisation Just as a physical store will have staff regularly walking the aisles to straighten clothes on rails or re-stock empty shelves, the online store…
  • Why Easter Is A Great Time To Increase Brand Loyalty

    Layla Grant
    17 Apr 2014 | 4:50 am
    When we decided recently to flex our market research muscles, it didn’t take long to decide what topic to look at, or to whom we should be reaching out. With Easter fast approaching it seemed an optimum time to get some insight into retail and family-related activities over this period, and naturally we wanted to talk to probably the most influential people when it comes to Easter shopping – mums! With that in mind we contacted 50 of the UK’s best-known Mummy-bloggers to find out what kind of chocolate eggs they were planning to get for their kids this year, what they considered the…
  • The Power Of Polyvore: Social Commerce Case Study

    David Bean
    14 Apr 2014 | 4:48 am
    Despite a name that sounds like some kind of lab-grown synthetic material, and a relatively-tiny number of staff compared to other major social platforms, Polyvore has rapidly grown to become one of the world’s most dynamic, innovative and resoundingly-popular online communities. Users are encouraged to create image-collages, mixing and matching products to assemble ‘sets’ which they can then comment on and share over social media – the concept helps people discover and define new trends, and then go on to buy items for themselves, since every image on Polyvore is linked directly…
  • We’re Hiring – Freelance Copywriters

    Lisa Kelly
    10 Apr 2014 | 2:58 am
    Silverbean are looking to expand our team of copywriters to produce high quality and engaging content pieces. This is a freelance role offering fully flexible working hours and payment per article.       We are looking for writers with experience in: Fashion Health Business/ Marketing Engineering Automotive and car industry Parenting Interiors Education If you have a passion for any of these subjects, we want to hear from you! None of the subject areas above quite your area? Don’t worry, get in touch with us and let us know your field of specialism. Responsibilities…
  • Come Dine With Silverbean: Karate Kids become World Champions thanks to our support

    Sophie Gradon
    9 Apr 2014 | 6:53 am
    Silverbean has helped two Karate students become World Champions through a fundraiser inspired by a hit channel 4 TV show. Sisters Sadie Stoner and Holly Stoner, from the Dokan karate club in South Tyneside, are part of a twelve student team selected to make up a third of the squad representing England in the WSKU world championships. The event took place on April 4th to April 6th in Pristina, Kosovo. Black belt Sadie, 11, won gold at the championships on the first day, alongside her older sister Holly Stoner, 15, who also won gold and is working towards gaining her black belt status this…
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    Ethical Search Engine Optimization

  • Importance of Site Speed in SEO Efforts : A SEO Technique

    5 Apr 2014 | 10:39 pm
    Importance of Site Speed in SEO EffortsThere are many search engine optimization (SEO) techniques that bloggers and website owners could apply to be able to improve page ranking and make websites... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What Is Google Authorship and Why It is Important For Seo | Ethical Seo Tips

    5 Jan 2014 | 9:55 am
    Google AuthorshipGoogle Authorship is about determining you to be a genuine author and proving the authenticity of the content that you write and publish for a website. In a layman’s term, it is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 8 Reasons Why Blogs Fail : SEO Tips

    19 Nov 2013 | 7:27 am
    In the recent past, there have been several successful blogs and some unsuccessful ones. When it comes to the failure of a blog, several reasons can be attributed to it! You can share several things... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Does Keyword Stuffing a "Seo Trick" beneficial in 2013 ?

    26 Aug 2013 | 8:58 am
    Keyword stuffing is an unethical SEO practice which leads to banning a website in search engine ranking. It is very old SEO technique which is still used by many SEOs. Though many SEOs are using... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Best Seo Optimization Techniques To Promote Your Website

    22 Feb 2013 | 5:51 am
    If you are wondering from where to start to improve your website’s search engine optimization, here are some best seo techniques which I am going to discussed for the improvement of your website.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Have Results SEM Blog

  • A mini Brazuka and 3 Caxirolas from Google Adwords Partners

    Mina Adly Younan
    14 Apr 2014 | 10:45 am
    What an exciting surprise I found on my desk this morning.Google have sent me A mini Brazuka and and 3 Caxirolas.I believe, like me, you may not know what are these:The Brazuka, is the approved soccer ball of the championship games, named by the Brazilian public.The Caxirola: is a percussion instrument and the official musical instrument of the 2014 soccer games in Brazil. 
  • 10 Web Usability Lessons from Steve Krug's Don't Make Me Think

    Mina Adly Younan
    7 Apr 2014 | 8:35 am
    Don't Make Me Think is a book by Steve Krug about human-computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible. WikipediaA Summary for the Book10 Usability Lessons Update:I found the whole book online here if you are interested in a Free copy
  • Updates on The Knowledge Graph Results on Google SERP

    Mina Adly Younan
    7 Apr 2014 | 8:22 am
    Did Google move some of the knowledge graph results down the page to throw a duplicate ad graph above it?!
  • Adwords AdBird: April's Fool Prank

    Mina Adly Younan
    1 Apr 2014 | 7:52 am
    Adwords have just April fooled me. They sent me a notification that they are announcing a new feature called 'Adbirds' ads, where I can select a bird (a sparrow, a pigeon, a duck, an owl, a penguin, or an eagle) type in my ad and select my campaign and adgroups in order for the ad to "fly" around my target audience.But Tadaaaa..Just after I submitted the ad for my Pigeon I got the prank:
  • Main 4 Components of SEO: The SEO Fork

    Mina Adly Younan
    31 Mar 2014 | 10:51 am
    SEO is like a fork with 4 tines. It cannot work with less to be efficient.The same is with SEO, it is the combination of 4 main branches:1- Content (Unique, Informative, Fresh, Attractive, Specialized, Related)2- Onsite actors (Meta Tags, UI, Speed, interlinking)3- Social Engagement (Likes, Shares, Retweets, Pluses)4- Backlinks (qualitative, relevant, diverse, natural, use anchor texts not KWs)
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    Website Traffic Increaser Guy

  • Do You Really Know What You’re Selling?

    Dan Vuksanovich
    21 Apr 2014 | 4:00 am
    My wife and I are selling our house right now, and as I was watching her expertly stage our home so that it looks spectacular and perfect, an idea for a blog post flashed through my head… do you really know what you’re selling? Of course you know literally what you sell, but I’m talking about what those things mean to the people that buy them. Understanding the difference can mean the difference between sale and no sale. It can also mean the difference between low profit margins and high profit margins. In our case we’re not selling a house… we’re selling a…
  • Drowning in an Ocean of Marketing “Advice”?

    Dan Vuksanovich
    14 Apr 2014 | 4:00 am
    There are only 24 hours in a day. If you believe everything you read on blogs and social media posts, however, there are approximately 813 hours of marketing work that need to be done during those 24 hours: Do keyword research Build links to your website Re-brand your business Stay active and engaged on multiple social media platforms Write blog posts Optimize your social media profiles Optimize your website Do A/B testing Dig into your analytics data Plan and execute pay-per-click campaigns Build your email list Plan and execute email marketing campaigns Find (or create) beautiful images to…
  • The Small Business Strategy Worksheet

    Dan Vuksanovich
    7 Apr 2014 | 4:00 am
    I talk to a lot of small business owners who are suffering from the delusion that “I’m going to sell some stuff on the internet” is a viable business strategy, and that some pot of gold at the end of the rainbow will reveal itself within five minutes of launching a site. These people are wasting their valuable time and money. In order to help you not be one of them, I’ve put together this list of questions that you should ask yourself about your business. These questions are valid for both existing businesses and businesses that are still in the planning stages: What…
  • How Complex Is Your Contact Form?

    Dan Vuksanovich
    23 Mar 2014 | 10:00 pm
    I’ve run into a couple of businesses recently who came to me for advice because they can count on one hand the number of contact form submissions they’ve had since going live with their websites months, or even years, ago. For businesses that are brand new (or are just now establishing a web presence) this might be due to a lack of traffic (and is to be expected in the short term), but for mature businesses the problem is usually something else. With mature businesses I always make sure to look at the contact form and assess its complexity. In many cases where the conversion rate…
  • Clickbaiting – Should You Do It?

    Dan Vuksanovich
    16 Mar 2014 | 10:00 pm
    To clickbait or not to clickbait, that is the question. Whether ’tis nobler in the mind to attract as much traffic as possible by any means necessary, or to oppose underhanded means of visitor acquisition in the name of being trustworthy and upstanding. So what is clickbaiting anyway? First, a bit of history. In the old days of journalism, a good title was a short, punchy description of what you were about to read: High School Sweethearts Engaged after 30 Years Apart Stewart Calls O’Reilly “Idiot” Dog Swims Across River to Save Owner If you wanted to continue reading…
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    iSEO News

  • Guest Posting: How To Get Your Pitches Accepted?

    Sophia Jennings
    22 Apr 2014 | 12:32 am
    Every blog or website on the Internet is aiming to make their website known & they’re using every single method that will accomplish that goal. However, it’s not as easy as it sounds because various...
  • LinkedIn: How to Promote Your Business in a Successful Way?

    V.M.
    6 Apr 2014 | 11:28 pm
    There are a few ways you can be successful on LinkedIn, but the biggest point is to remember that it is a form of interactive communication, which means one way advertising (especially in its most...
  • How To Use Contests For Better Social Media Engagement?

    Rob Swystun
    24 Mar 2014 | 9:27 am
    We all know that social media is about engagement. It’s not just about giving information to your brand’s fans, it’s about interacting with them and having a conversation with them. For small businesses looking to...
  • How To Use Video For Social Media Marketing

    Thomas Stocks
    20 Mar 2014 | 10:37 pm
    Videos has become massively popular on the internet over the past few years, especially in advertising and marketing, and it is proving to be extremely useful for social media marketing too. Websites like YouTube and Vevo has...
  • Buying Facebook Likes and Fans As A Social Media Marketing Technique

    Kushal Shah
    18 Mar 2014 | 10:23 pm
    Over the past few years, the online world has become rife with online businesses of all sorts. Originally companies selling items, like eBay and Amazon, were the most popular and widespread. However, nowadays one can...
 
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    Powered By Search » Blog

  • How to be Creative in Link Building

    Venchito Tampon
    14 Apr 2014 | 6:41 am
    In the age of content marketing where people squeeze every value of their content to get high quality links, creativity is a must skill to consider and to improve this year and for the coming years. Doing things that are out of the box could not only make your link building tactics unique but could help you increase your campaign’s link acquisition rate. The primary reason is that webmasters will be more receptive to link back to your desired page given that you provide unique value for them. In this post, I’d like to share to you how you can be creative with your link building tactics so…
  • 24 SEO Experts Discuss their Favorite Eras of Google

    Goran Popovic
    9 Apr 2014 | 7:47 am
    Understanding what happened in the past (and why it did) in addition to following current trends can offer a more complete picture of a phenomenon, a picture with deeper context and practical use. This post takes a look at the history of local SEO through our infographic and asks 24 SEO experts to consider their favorite eras of Google. Some of the answers may surprise you!  Click to expand our History of Local SEO infographic. Which era of Google is your favorite and why? Wil Reynolds Seer Interactive | Twitter | Google+ This is my favorite time in Google’s history, we as SEOs should…
  • Content Marketing Metrics Your CEO Cares About

    Hayley Mullen
    1 Apr 2014 | 10:37 am
    I was thinking of calling this post “Escape From The Data Dump” but then it might devolve into a series of Kurt Russell references and I don’t want to distract from the point. The point being that as marketers, it’s easy to get overwhelmed by what feels like a metrics overload. We have access to so many insights and tools of measurement and numbers that it can often be more distracting than helpful. Determining which metrics are actually worth your precious time can be tricky – and even trickier is figuring out which ones you need to divulge to those you’re reporting to. Our…
  • InboundTO Meetup Recap: BIG brands, BIG time SEO results. A panel discussion

    Alex Rascanu
    26 Mar 2014 | 9:00 am
    Last Thursday, we organized a panel discussion for InboundTO titled BIG Brands, BIG Time SEO Results as part of our Inbound Marketing Toronto event series. Dev Basu, CEO of Powered by Search, and Brent Chaters, Enterprise Online Business Manager at Intuit and author of Mastering Search Analytics, took part in the panel discussion moderated by digital strategist Alex Rascanu. Sponsored by Powered by Search and hosted by BNOTIONS, the event was very interactive and received much positive feedback from the 40 marketing professionals in attendance. The panelists answered questions that were…
  • How Relationships Work in Link Building

    Venchito Tampon
    25 Mar 2014 | 6:25 am
    In link building, you often hear the statement like “build relationships, not links.” This presents one important element that is lacking in many link building campaigns – relationships. Building relationships is far more difficult and crucial when looking at generating links from relevant and authoritative websites. Here’s why this is crucial and you should be careful with it: A wrong move can negatively affects your brand’s image. A relationship that doesn’t benefit both parties might only last for a while. Asking for an immediate response/link/mention of your brand would…
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    Backlinko

  • How to Build 7 Contextual Links an Hour…Without ANY Content (Really)

    Brian Dean
    8 Apr 2014 | 3:03 am
    Most people tell you that the secret to SEO is “publishing great content”. Are they right? Well, to be honest with you….no. Here’s the deal: I’ll be the first to tell you that rocking content makes a HUGE difference. (In fact, I can draw a direct line between the effort I put into my content and tens of thousands of unique visitors) The thing is, content is just ONE piece of the SEO puzzle. And today I’m going to pull back the curtain and reveal the OTHER pieces that you might be missing. Specifically, I’m going to show you a case study of a Backlinko…
  • The Definitive Guide to Keyword Research

    Brian Dean
    20 Feb 2014 | 9:18 am
    If you’ve ever wondered: “How do I find keywords my competition doesn’t know about?” “How do I know if a keyword is too hard to rank for?” “What’s the best keyword research tool on the market?” “Where do I even begin with keyword research after Google Hummingbird?” Then I’ve got just the thing for you: Keyword Research: The Definitive Guide. It’s a comprehensive guide that will show you EXACTLY how to find awesome keywords for your business. Here’s what you’ll learn in each chapter of Keyword Research:…
  • 21 SEO Techniques You Can Use Today to Get More Search Engine Traffic

    Brian Dean
    16 Jan 2014 | 9:18 am
    People that succeed with SEO do two things very well: First, they identify SEO techniques that get them results. Second, they put 100% of their resources into executing and scaling those techniques. But you’re probably wondering: “How do I find SEO strategies that actually work?” Well today I’m going to make it easy for you. All you need to do is carve out a few minutes of your day and tackle one of the 21 techniques below. You ready? Let’s do this. 1. Find Broken Link Building Opportunities on Wikipedia Broken link building has it all… Scalable. White hat.
  • SEO Strategy Case Study: From #6 to #1 In One Week

    Brian Dean
    5 Dec 2013 | 10:55 am
    There’s only one thing you need to know about executing a winning SEO strategy: The easier you make it for other people to share your content the more people will share it.  Sounds simple, right? Not so fast. Besides logging into someone’s WordPress dashboard and physically adding your link, how can you possibly make the process any easier? I’m glad you asked. Because today I’m going to show you how one Backlinko reader used one SEO strategy to rocket his client’s website to the #1 spot for a competitive keyword. His secret? He made the linking process easy as…
  • How to Get High Quality Backlinks (Without Guest Posting)

    Brian Dean
    21 Oct 2013 | 9:36 am
    You already know that the only way to move your site to the top of Google is to build high quality backlinks (and lots of them). That much is clear. But how do you find authoritative sites that might be interested in linking to you? And how do you get them to actually add your link…without bribing them with a guest post, link exchange or cash? Well, that’s exactly what I’m going to share with you in today’s blog post. Because over the last few months I’ve been experimenting with a new link building strategy (“The Moving Man Method”)… …and…
 
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    BlueCapraBlueCapra | Using Technology To Solve Problems and Create Solutions

  • Where’s Alan Reeves? – Getting To 1st On Google – Week 117

    Alan Reeves
    21 Apr 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google.  This is the 117th update for my attempt to rank first for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (116).   Below are the results as of Sunday, 4-20-14 (click here to do your […](Visited 1 times, 1 visits today)BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 116

    Alan Reeves
    14 Apr 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google.  This is the 116th update for my attempt to rank first for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (115).   Below are the results as of Sunday, 4-13-14 (click here to do your […](Visited 1 times, 1 visits today)BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 115

    Alan Reeves
    7 Apr 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google.  This is the 115th update for my attempt to rank first for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (114).   Below are the results as of Sunday, 4-6-14 (click here to do your […](Visited 5 times, 1 visits today)BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 114

    Alan Reeves
    31 Mar 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google.  This is the 114th update for my attempt to rank first for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (113).   Below are the results as of Sunday, 3-30-14 (click here to do your […](Visited 2 times, 1 visits today)BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 113

    Alan Reeves
    24 Mar 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google.  This is the 113th update for my attempt to rank first for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (112).   Below are the results as of Sunday, 3-23-14 (click here to do your […](Visited 4 times, 1 visits today)BlueCapra - Using Technology To Solve Problems and Create Solutions
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    SEO Blog, SEO News, SEO Tips & Tricks, Internet Marketing India

  • #1- Monday Weekly Roundup: A Retrospect

    Anurag Vats
    21 Apr 2014 | 4:19 am
    It’s time to look back at what all happened in the virtual world. Last week, I must say, the updates kept me on my toes with some lip smacking stories to tell. Lets look back: Matt Cutts Hits another guest blog network. Google’s Matt Cutts posted on Twitter that Google has taken action on another guest blogging network. The netword under the knife this time is named PostJoint which claims “there’s no footprints.” Someone tweeted to Matt that Post Joint was penalized. If one checks searches PostJoint” on Google, their web site no longer ranks on the first…
  • Why can’t SEO Die After all the Death Penalties?

    Sarvesh Bagla
    16 Apr 2014 | 1:03 am
    So, SEO is dead. Or that’s what has been doing rounds online. In fact the term has been said so often, it has now become a cliche. The speculations begin whenever Google releases a new update. According to SID (The author of the blog “S.E.O.is.Dead” (seoisdead.net) says, “Any quick search for the term ‘seo is dead’ or ‘is seo dead’ will quickly bring up results from both sides of the argument, though you’ll notice those who argue against this supposed death of SEO populate a larger portion of the top search results.” What are the…
  • Facebook Algorithm that Hampers Your Content Marketing

    Neha Bawa
    14 Apr 2014 | 4:06 am
    A few days back, Facebook updated its algorithm that assessed which “stories” show up on the News Feed. The social media insiders analyzed the change and concluded that it would impact few businesses that are dependent on Facebook for their advertising and social media marketing But they might have deduced the wrong reason for the change in the algorithm. They also may have missed the true motive behind Facebook’s change. On 2nd December, Facebook said they have changed the algorithm so that one would put more articles from bloggers, researchers and publishers in the News…
  • Facebook Updates Newsfeed, To Filter Undesirable Links

    Neha Bawa
    11 Apr 2014 | 6:27 am
    Yesterday, Facebook announced on their blog forum ‘newsroom’, that they are making some improvements to minimize the stories on the news feed which are reported to be spammy and undesirable. According to Erich Owens and Chris TuritzinMany of these stories are published by Pages that deliberately try and game News Feed to get more distribution than they normally would.”| The update focuses on three broad categories of this type of feed spam behavior. Like-baiting “Like-baiting” is when a post in the newsfeed asks the users to “Like,” “Share,” or “Comment” on content that…
  • 6 Best Practices of Responsive Web Design [Infographic]

    uzra mohiuddin
    27 Mar 2014 | 5:49 am
    Responsive design for a website is often used in the context of mobile users. Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen sizes. [See: How can Techmagnate help you to build better responsive website design?] Some of the advantages that ‘responsive’ designs offer are: Increasing your reach to tablet and mobile audiences Increase sales and conversion rates Consolidate your…
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    The Strategic Mama

  • WordPress 3.9 is Kick-Ass-Like-Kung Fu Awesome

    Vanita Cyril
    16 Apr 2014 | 9:44 pm
    WordPress 3.9 is Kick-Ass-Like-Kung Fu Awesome Yes I’m a big fan of Kung Fu movies. Can you believe this? Of course I love the panda in Kung Fu Panda and who can not love Owen Wilson in Shanghai Noon and Jackie Chan in that and Rush Hour. Even Keanu has a bit of Kung Fu action going on in the Matrix. […] The Strategic Mama Vanita Cyril
  • The 5 Necessities of Successfully Launching Anything Online

    Vanita Cyril
    28 Mar 2014 | 7:02 am
    The 5 Necessities of Successfully Launching Anything Online   Starting a blog and launching a blog…two different things. When I started my old blog, After Bedtime Blog, it was to connect to other moms. I had no plan in place… No Content Strategy. No Editorial Calendar. No Social Media Profile. Absolutely No Clue. The same can be said about the time I started […] The Strategic Mama Vanita Cyril
  • Free Stock Photos That Could Have Cost $1000

    Vanita Cyril
    7 Mar 2014 | 7:05 pm
    Free Stock Photos That Could Have Cost $1000 Over the past 3 years I can honestly say I’ve paid a couple hundred dollars for stock photos. So when I heard Getty Images was going to allow bloggers to use any of 35 million photos for free…well, you can bet your butt I started dreaming of a new pair of Steve Madden Renegaids. Never […] The Strategic Mama Vanita Cyril
  • When Your Blog Design Angers Google+

    Vanita Cyril
    3 Mar 2014 | 6:20 am
    When Your Blog Design Angers Google+   Who would have thunk it? Google is checking out your blog. And not for SEO purposes. Or a Mascarpone Espresso Chocolate Swirl Cheesecake recipe. mmm yum yum good. Instead, Google’s reviewing how you’re incorporating their branding into your blog design. Have custom social media icons? Oh-oh. I was pretty darn surprised when my girlfriend Vidya […] The Strategic Mama Vanita Cyril
  • Matt says fork it. Guest posting is done.

    Vanita Cyril
    22 Jan 2014 | 6:37 am
    Matt says fork it. Guest posting is done. Are you panicking that your search engine ranking is about to tank because you’ve published guest posts on your blog? Have you got your emails ready? You know, the ones you plan to send out to every blog you’ve guest posted on, requesting they remove your guest post because it’s now a big No-No according […] The Strategic Mama Vanita Cyril
 
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    Heroic Search

  • The Good, the Bad and the Ugly of Native Advertising

    Krystian Wlodarczyk
    17 Apr 2014 | 12:15 am
    The term native advertising made its first appearance in November 2010, but the concept has been around for a lot longer. In its simplest, and most controversial form, native advertising is nothing more than the digital equivalent of advertorials. But when viewed more broadly, native advertising is more than just advertorials covered in a new […] The post The Good, the Bad and the Ugly of Native Advertising appeared first on Heroic Search.
  • 5 Ways to Ensure Your Blog Content Reaches the Right Audience

    Carrie Smith
    27 Mar 2014 | 5:05 am
    The most effective use for a blog is to use it to convert sales and turn readers into customers. While that’s the goal, many of us don’t create effective content that’s tailored for the target market we’re actually trying to reach. Why would your audience want to read your blog? Are you offering valuable information […] The post 5 Ways to Ensure Your Blog Content Reaches the Right Audience appeared first on Heroic Search.
  • How to Leverage Social Media to Land More Clients

    Carrie Smith
    6 Feb 2014 | 6:00 am
    Without a doubt, social media is one of the best ways to interact with potential clients and kickstart the relationship-building process, that can increase your bottom line. But before you start closing deals with new clients, you need to understand how to properly leverage social media and establish yourself as the go-to expert within your […] The post How to Leverage Social Media to Land More Clients appeared first on Heroic Search.
  • Holiday Link Building – Interview With Brian Dean of Backlinko.com

    Jared Carrizales
    19 Dec 2013 | 9:30 pm
    A couple weeks ago I came across a tweet from Ross Hudgens of Siege Media that asked about outreach during the holidays. At the time I was trying to wrap up an outreach campaign of my own and it really got me thinking about how other link builders approach not just outreach, but the task […] The post Holiday Link Building – Interview With Brian Dean of Backlinko.com appeared first on Heroic Search.
  • 3 Internal Link Building Mistakes That You’re Probably Making

    Jared Carrizales
    4 Dec 2013 | 5:02 am
    One of the first on-page elements that I look at when performing a site audit is the internal link structure. Even though tweaking the link structure of the site is a very advantageous quick win, it’s a method that still gets marginalized. To make sure you’re getting the most of your internal linking, make sure […] The post 3 Internal Link Building Mistakes That You’re Probably Making appeared first on Heroic Search.
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    SEO Best Practices: SEO tips, help, and advice for any online business

  • Seek And You Shall Find

    Ranjana Jha
    19 Apr 2014 | 10:13 am
    It is almost impossible to not find something on the internet. You just have to think about it and it is there. We as end users are spoilt for choices. But what are the implications for businesses that are looking for more visitors? Continue reading...
  • Critical Ranking factors for ranking in search engines; a study

    Ranjana Jha
    13 Apr 2014 | 5:04 am
    Ranking in search engines has become increasingly difficult with so many websites competing for the same position. This post uncovers 5 top critical factors that you can focus upon when optimizing sites. Continue reading...
  • Website “Designed” to Succeed

    Ranjana Jha
    5 Apr 2014 | 5:43 am
    Design is what holds a website together. The look and feel of a website is a product of the designing effort. With a strong focus on what visitors want, designers and website marketers can create a website that not only has the looks, but is also smart enough to hold the attention of potential customers, and convert them. Continue reading...
  • SEO and thinking Outside the Box

    Ranjana Jha
    30 Mar 2014 | 12:32 am
    SEO continues to play an important role in ensuring that your pages are optimized so that potential customers can find it, visit it, and get converted. However, since more and more potential visitors are accessing social media sites, the SEO process will need to get a bit more creative. Tried and tested SEO methods will continue to add value but the need today is to do something more… the need is to get creative and to think Outside the Box. Continue reading...
  • Digital Traffic Analysis

    Ranjana Jha
    23 Mar 2014 | 1:58 am
    Measuring and evaluating a website’s performance against the set objectives is one of the high priority tasks for a website owner. SEO is a continuous process and so is analyzing the traffic to your site. Every time you make changes to your website, you need to evaluate the outcome in order to be in alignment with your goals. Thankfully we have Google Analytics. Continue reading...
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    SEO Blog

  • 5 Steps to Pull The Maximum Benefits From LinkedIn

    Hiren Vaghela
    18 Apr 2014 | 10:59 pm
    Regardless of which business you are in, LinkedIn surpasses all the sources as far as helping in building a network of useful contacts in concerned. With its reach to over 200 countries with 250 million members, it has become the largest network in the world. If you are looking for clients, new job, or employees, or even want to share some suggestions and ideas, LinkedIn could prove to be valuable for providing the right connections. Here are some tips to help you in leveraging the most from the site: Have a complete profile A majority of people with whom you connect on LinkedIn will be those…
  • 3 New Social Media Discoveries To Change The Way You Look At Social Media

    Rahul Soni
    10 Apr 2014 | 10:54 pm
    While looking after the social media campaign for your business/clients are you focusing on the trends that are happening across the social web? As an online marketer you must be very well aware that the social media marketing circuit is the constantly evolving industry. However, the article here will mention certain discoveries of the social media research that is going to take you by surprise and will make you think twice about the social media strategy. Discovery #1: Customer Care on Social Is Growing On Twitter Image credit goes to globalwebindex.net Twitter is slowly become the hub for…
  • 7 Reasons Why Google Analytics Is Still In Business

    Anant Patel
    5 Apr 2014 | 2:54 am
    Google Analytics could prove to be a valuable tool for tracking and monitoring the working of an online campaign and achieve the best results in the marketing efforts. Regardless of your being a small or a big enterprise, Google Analytics will always be handy in giving the statistics on the number of visitors that are coming to your site including all the information that is related to the page views. In addition to that, you could also get an overview of the total number of visitors who have viewed your website. In simple terms, Google Analytics allows you to scale the online traffic that…
  • Leveraging the Most Out Of the Multi-Faceted Backlink Analysis

    Vikram Rathod
    26 Mar 2014 | 3:24 am
    The foundation of any link building project is a thorough backlink analysis, as it reveals a number of areas where the data could be used. This post assumes that you already know how to conduct a backlink analysis. The focus of this post is to discuss the various ways in which the analysis could be used to further the link building campaign and how to ensure that you get the desired results with your link building efforts. Competitive Analysis The first place to start with will always be competitor analysis that includes checking out all the backlinks of your competitors. This data provides…
  • Should We Consider Optimizing For Yahoo And Bing Along With Google?

    Monish Vora
    18 Mar 2014 | 11:25 pm
    I bet that even though you know sufficiently about the term search engine, the first word that will come to your mind is Google. It is natural to anyone as the popularity of Google is evident from the fact that it gets 6 billion searches in a day and in 2013 it recorded searches to over 2 trillion. It is quite a powerhouse. So, it is again quite natural for people to think every time they hear of search engine optimization that it only means optimizing a website to rank it on Google. While the real meaning of SEO is to optimize a site for search engines, and Google being the most popular and…
 
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    Green Apple Marketing

  • Interview With SEO Expert Vitaliy Kolos (Vince)

    Arjunsinh Chandravat
    8 Apr 2014 | 9:51 am
    Recently I had the chance to interview SEO Expert Vitaliy Kolos (Vince), the SEO manager at WebDesign.org who caused the turmoil highlighted in a famous blog post on SERoundtable.com, you can check it out over here . He’s also well-versed in web design and development because he comes from tech support background. Thanks so much Vitaliy Kolos for spending the time to answer all of my questions. Q - What would you like to suggest about my blog GreenAppleMarketingSolutions.Com and what you didn’t like about it? Please share your view .. A - It’s a fairly good looking website but I’d…
  • How To Generate a Content That Everyone Will Read?

    Arjunsinh Chandravat
    28 Mar 2014 | 10:14 am
    Image Credit: Constant-Content.Com Do you want everyone to read your content? Do you know what people are reading in your niche? Is your post 100% original? There are many other people in your niche who writes the similar content and they get more exposure and traffic than yours. Did you ever wonder why that happens? I know you might be, its natural even I do when I don’t get good traffic even though my post is totally 100% different than what other writes. No comments, no tweet, no sharing…. Its difficult to get the same amount of traffic what high influencers like Chris Brogan and Bill…
  • Is It The End Of Guest Blogging?

    Arjunsinh Chandravat
    20 Mar 2014 | 10:02 am
    Image Credit: EQTR.COM Is it the end of guest blogging? Should we stop writing guest posts????? If you are using guest posting  and guest blogging network as a source of link building, stop using it. Today mattcutts announced on Twitter  that “they have taken down huge guest blogging network“. Matt Cutts warned all the guest bloggers in January 2014 by publishing a post title “The decay and fall of guest blogging for SEO“  on his blog.Since then there is huge decline in use of  many guest blogging networks. Also users found massive drops in their ranking and…
  • Tools to Drive Free Organic Traffic

    Arjunsinh Chandravat
    18 Mar 2014 | 9:45 am
    Unlocking the secret of Organic traffic and dominating Google  Have you ever tried Google “How to drive organic traffic” or How to rank in Google”? I bet every one of us has done. But you might have end up with some posts “How to rank your website in Google” or How to dominate Google in 24 hrs or just couple of months. But today I will share some of the ways that will 100% work for now and forever because this is something what Google loves. Why not start with Google free tool? 1- Google Keyword Tool:  Keyword research is important. It is very essential for developing a powerful…
  • Top Word Press Plugins All Bloggers & Web Developers Must Use

    Arjunsinh Chandravat
    2 Mar 2014 | 5:30 am
    Do you think having installed lots of Word press Plugins slows your site? One of the reason why people make use of these Plugins is to make their work more easy, all thanks to WordPress Developers and programmers who have designed all these Plugins. There are millions of Plugins available, but here is the list of the main Plugins that all people who uses word press must use them. Must Use Plugins: Akismet: Best plugin to safeguard your site/blog from comment spammers. Plugins for Database  BackupWordpress: This plugin will help you backup your entire site including your database and all your…
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    ZadroWeb.com

  • 301 and 302 Redirects – How Page Redirects Affect SEO

    Dario Zadro
    13 Apr 2014 | 9:39 am
    Page redirects are an everyday part of surfing the web, and apart from the odd 404 page-not-found destination, the average internet user takes little notice of them. This is largely as it should be, as the common page redirect is basically designed to work behind the scenes to facilitate the online user experience. But for SEOs and webmasters, understanding the nature of page redirects can be vital. Knowing when, and how, to employ a redirect can mean the difference between preserving a page’s hard earned page ranking and link juice or losing it to the ether. 301 and 302 redirects are…
  • 50 Quick Fire SEO Tips and Tricks

    Dario Zadro
    8 Apr 2014 | 6:21 pm
    Photo Credit: Mischa Lind The title of the article is 50 SEO Tips, and I’m in the camp that all internet marketing can fall under the SEO main umbrella. I know some people do not agree and many others are going as far as coming up with new names for this industry. I do completely agree that SEO is constantly evolving, and it can be difficult to keep up sometimes. However, isn’t everything you do online geared around a strategy to “optimize for search” so you can be found on the internet? I think so. These 50 tips “should” stand the test of time through any…
  • The Pros and Cons of Link Building and 4 Tips

    Dario Zadro
    3 Apr 2014 | 9:49 am
    Image credit: czany / 123RF Stock Photo In the wake of Google’s Penguin and Panda updates, the SEO community was rocked with cries of “Link building is Dead!”. You could almost hear the sound of webmasters and SEO professionals collapsing at their keyboards. After living with the Penguin and the Panda for over a year, just what is the state of link building for search engine optimization? Is it gone for good, or, to paraphrase Mark Twain, “have reports of link building’s death been greatly exaggerated”? Most of the SEO industry is at a standstill and not sure whether to…
  • Making Facebook Ads Part of Your Social SEO Strategies

    Brittany Moran
    31 Mar 2014 | 6:55 pm
    Image credit: idspopd / 123RF Stock Photo Over the last couple of years, social media has become an increasingly large part of internet marketing efforts. Social media outlets offer an unprecedented opportunity to target, and connect with, a particular demographic. While most optimization techniques surrounding social media platforms is concerned with content creation and delivery, there are more common ways to connect with your audience. In a word – advertising. Webmasters and SEOs often consider advertising as something of a dirty word, but paid ads should be a measure channel in every…
  • Keyword Meta Tags Are Back – At Least for Some of Us

    Dario Zadro
    26 Mar 2014 | 10:12 am
    Not so long ago SEOs and webmasters formed the general consensus that keyword meta tags had gone the way of the Dodo, and like that long extinct bird, is no longer a substantial component of any sensible content marketing strategy. Back in September 2012, Google introduced the “news_keywords” meta tag for publishers. Seems that many sites have yet to adopt this new tag for their news sections, and now seems like a good time to take another look this meta tag and get acquainted, or re-acquainted, with it. Introducing the “news_keywords” Tag Over the last several years,…
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    Technology | Nigeria Tech Blog

  • Airtel Nigeria Shops/Offices In Lagos And Other States In Nigeria

    IGE EBIMA
    22 Apr 2014 | 9:44 pm
    Airtel Nigeria is one of Nigeria’s provider of fast ,affordable and reliable internet services.Airtel Nigeria is best known for their affordable call tarrif,data plans and blackberry internet plans. Airtel Nigeria has  shops and office around Nigeria  where they attends to customers needs  and sell everything you needs to get connected... thanks for subscribing to ebima blog
  • 10+ 4 Things You Need To Know About The Nokia X Android Phone

    IGE EBIMA
    20 Apr 2014 | 8:37 am
    Here’s something you may not have known: 10 hidden features that were not actually advertised in Nokia’s promotion of the Nokia X.I wont talk much about the Nokia X specifications as it has been discussed earlier. These  points are however  based on the personal experience of a user who is currently using the Nokia X phone. Its dual Sims supports... thanks for subscribing to ebima blog
  • Tecno R7 Specifications & Price in Nigeria

    IGE EBIMA
    19 Apr 2014 | 8:45 am
    Tecno  R7  (which is also known as the beast) is the latest addition by tecno mobile to their tecno android  series. The Tecno  R7 is an  android  phone with a 13.0MP camera. TheTecno  R7 is uniquely known  for its powerful 1.5GHz 6-Core Processor,5.5” Gorilla Glass HD,Touchscreen,,5.0MP BSI Front Camera & 13MP BSI Back Camera. The... thanks for subscribing to ebima blog
  • How to link your fingerprint to PayPal on Samsung Galaxy S5

    IGE EBIMA
    18 Apr 2014 | 8:04 pm
    On Friday April 11th 2014,Samsung’s flagship smartphone ,the Galaxy S5 went on sale in over 150 countries and thereafter  PayPal released its official payment app for  Samsung Galaxy S5 fingerprint-reader support in 25 countries across the globe.With the PayPal, users can authorise payments and perform other transactions via their PayPal... thanks for subscribing to ebima blog
  • MTN One World: How To Activate And Data Rates

    IGE EBIMA
    17 Apr 2014 | 5:53 pm
    Mtn Nigeria has introduced a new service called MTN One World.The MTN One World  allows Mtn prepaid and postpaid  subscribers surf the web and pay the standard home rate of 5kobo per kilobyte, and enjoy affordable rates on calls and text messages while visiting any of MTN Operating Countries . How To Use MTN One World To start enjoying the... thanks for subscribing to ebima blog
 
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    AWR

  • It Starts With Key Performance Indicators

    Ian Lurie
    17 Apr 2014 | 4:38 am
    The TL;DR version: Are big, business-building goals like revenue or leads Have a direct impact on business growth Force us to think strategically Help turn upsetting into consulting Break down silos in any organization Get the entire team – client and agency – on the same page Reduce the need for expertise I’m going to get a little lecture-y in this post. I’m talking about Key Performance Indicators (KPIs). It continues to amaze me how few internet marketers really focus on them. It kills our entire industry. Whether your client is literally a client, or your client is your…
  • Advanced Web Ranking 11 Released

    Cristian Trohin
    15 Apr 2014 | 7:04 am
    Hello everyone and welcome to our latest and greatest release, Advanced Web Ranking 11. As you already know, we value your feedback and we want to make it easier for you to use and enjoy Advanced Web Ranking. The biggest complaint we received about Advanced Web Ranking was that, well… it was too advanced! In this release we decided to tackle the usability side of Advanced Web Ranking and we redesigned the user interface to be more intuitive, easy to use and portable. Yes, you read that well, portable. We’ve optimized Advanced Web Ranking for touch devices so now you can run…
  • 4 Things an Ecommerce Entrepreneur Should Never Do

    Pratik Dholakiya
    9 Apr 2014 | 8:00 am
    Most businesses fail. Eight out of 10 fail within a year and a half. If you’re hoping to launch a successful e-commerce site, you can’t afford to make mistakes. A single wrong move can doom your chances. This post is about mistakes. Most e-commerce sites that fail have made at least one of these mistakes. These mistakes are very easy to make, because they actually feel like smart choices. They are deceptive like that. Let’s take a look. Build Your Platform from Scratch So you’ve got some pretty decent coding skills and you think you can put together an innovative new…
  • Meet the new Advanced Web Ranking

    Catalin Rosu
    7 Apr 2014 | 3:12 am
    In December last year, we ran a survey asking our customers about their thoughts on Advanced Web Ranking. It’s just amazing how much we learned from this experience. Thank you all for your replies! Your feedback matters a lot to us, so much that it became the starting point of our decision to give Advanced Web Ranking an new look and feel. We’re currently in the final stage of testing it, but I wanted to share it with you and see what you think. We’ll release the new version within a week. This new upgrade isn’t just about redesign, it’s about making a nicer user…
  • Why (And How) Keywords Still Matter

    Brian Zeng
    2 Apr 2014 | 6:32 am
    With “not provided” taking over our keyword data, the Keyword Planner replacing the Keyword Tool, and Hummingbird changing the way Google interprets queries, it’s no secret that SEO’s emphasis on keywords has diminished. In fact, the notion that SEOs can’t look at keywords the same way ever again has been pretty much done to death. “That’s so October 2013,” right? But now that we have some perspective, almost half a year of it, maybe it’s time we revisit the subject with some wisdom. The keyword is anything but dead, provided you know how…
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    Evolutia SEO

  • Social Network Marketing: The Good, the Bad and Everything in Between

    Dave McCreery
    22 Apr 2014 | 7:19 am
    Every week, I spend some time reading up on what is going on in the digital marketing world. Sometimes, it’s not even worth mentioning but other times you stumble across something that is either totally fantastic or utterly rubbish. That’s … Continue reading →
  • Why is Narrative an Important Aspect of Your Content?

    Dave McCreery
    14 Apr 2014 | 6:15 am
    I’ve been doing some reading this last couple of weeks, and I’ve spotted a theme, trend or pattern – whatever you want to call it. As content continues to hold a high level of importance in the growing digital age, … Continue reading →
  • Taking on Social Media

    Dave McCreery
    9 Apr 2014 | 5:17 am
    I want to follow up on my last post a little more – social media is vast and endless. It is a constantly changing medium and I’ve noticed quite a lot that can get you in serious trouble very quickly … Continue reading →
  • Engagement: The Crucial Factor

    Dave McCreery
    31 Mar 2014 | 5:02 am
    One of the most important measurements for any work done on social media is engagement and interaction. This is notoriously difficult to examine with accuracy. There are a range of tools and services out there but they often return different … Continue reading →
  • How to communicate with your audience

    Dane Hume
    26 Mar 2014 | 6:47 am
    When you are using a website to promote your business, you need to consider what the main thing is you want to take away from it. Is it how the quality of the content you produce is received? How easy … Continue reading →
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    WordPress SEO Tricks

  • How To Boost WordPress By Using Best W3 Total Cache Settings

    DeePak Singh
    19 Apr 2014 | 4:56 am
    Hello Folks, In this article  I will be discussing about W3 Total Cache and how you can increase your website speed by configuring W3 Total Cache properly. W3TC is an awesome plugin but most of the WordPress bloggers (both professional as well as beginners) find it little complicated and tricky to setup as compared to… Continue Reading … The post How To Boost WordPress By Using Best W3 Total Cache Settings appeared first on WordPress SEO Tricks.
  • Professional Bloggers Reveals Their Top Tricks For Increasing Blog Traffic

    DeePak Singh
    4 Apr 2014 | 6:11 am
    How to increase blog traffic? This is the most common question asked by bloggers. Despite working so hard to create mind blowing content for their blog they are not getting the traffic which they want.  In order to increase my own traffic and help other bloggers last month I asked some of the biggest and… Continue Reading … The post Professional Bloggers Reveals Their Top Tricks For Increasing Blog Traffic appeared first on WordPress SEO Tricks.
  • Giveaway: Backlink Analysis & Monitoring Software-Unlimited Project $39

    DeePak Singh
    7 Mar 2014 | 11:31 pm
    Hello Friends!! This is the second giveaway which I am conducting on WPSEOTricks. I am  going to give away 4 Unlimited Project License of Backlink Analysis & Monitoring Software worth $39 each to 4 Lucky Readers. I hope you all will make this giveaway  successful by participating in large numbers. Before going in detail about how you can… Continue Reading … The post Giveaway: Backlink Analysis & Monitoring Software-Unlimited Project $39 appeared first on WordPress SEO Tricks.
  • Ultimate Guide On How to Improve Alexa Ranking

    Garry
    3 Mar 2014 | 3:07 am
    What Is Alexa Rankings ? Alexa is a famous venture of Amazon Corporation, which is used to improve ranking of website across the world online. Based on the traffic and recorded by computers, Alexa toolbar is installed on the browser. It is obvious that you might be aware of this thing, if you are a… Continue Reading … The post Ultimate Guide On How to Improve Alexa Ranking appeared first on WordPress SEO Tricks.
  • Best Blogging Groups In Google+ And Facebook

    Anna Fox
    17 Feb 2014 | 10:21 pm
    Being a successful blogger in this modern age of the web can be difficult, with competition increasing daily and publishers becoming ever more savvy, and that means that you’ll need to stay ahead of the curve if you don’t want to get left behind. Luckily, the many high-quality blogging resources to be found via social… Continue Reading … The post Best Blogging Groups In Google+ And Facebook appeared first on WordPress SEO Tricks.
 
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    - Bloggers Ideas

  • How to Decrease Your Bounce Rate

    Jitendra vaswani
    18 Apr 2014 | 4:31 am
    How to decrease your bounce rate of a website, many webmasters ask this question but the real question lies within the website design and usability. If your website had perfect landing page, you can easily decrease bounce rate of your website. So check out this awesome inforgraphic and learn how to decrease bounce rate. Courtesy of: Quick Sprout The post How to Decrease Your Bounce Rate appeared first on - Bloggers Ideas. Related posts: Increase Your Website Visibility Through Smart SEO Three Ways To Make Sure Your Guest Post Is Google Friendly Tackling Unrealistic Client Expectations in SEO…
  • Top 5 Reasons You Are Not Making Money From Your Blog

    Jitendra vaswani
    15 Apr 2014 | 2:14 am
    Are you worried about making money from your blog despite of serious efforts on it? Are you already pissed off seeing other bloggers flashing ads on their sites and you believe that they have surpassed you? All the blogging efforts we practiced 2 years ago are no more working, let me alert you. All the old techniques of SEO and driving traffic have gone ineffective and many bloggers have left blogging completely. WAIT!!! I am not here to discourage you. In fact, I am writing this article for those who do not want to leave blogging and are serious to learn more what to do? If your brain is…
  • Blog Engage Review: Best Bloggers Community

    Jitendra vaswani
    14 Apr 2014 | 2:57 am
    Blogging has become a serious affair now and every blogger is seeking a path for exposure. When you are publishing something online, then it definitely means that you want people to go through your blogs and let you know how they liked it. But in reality it is hard to get through all the traffic and come across to the viewers even when you have good content and this is where BlogEngage steps in as rescuer. It is one place where you will be appreciated if your content is good by your fellow bloggers. They will be voting for you and if your content is really good, then you will most definitely…
  • Interview with Venchito Tampon from Digitalphilipines.net

    Jitendra vaswani
    12 Apr 2014 | 2:13 am
    Hey You bloggers we are back again with another brilliant interview. As part of our BloggersIdeas interview series, today we have Venchito Tampon, He is Search Engine Optimization (SEO) consultant who started in the search industry in December, 2012. Since then, he became passionate in helping his clients generate leads and sales to their websites through his strategic content development and link building services. So Let begin with this chat session !!! Please tell us about yourself and your educational background ? I’m Venchito Tampon, an SEO consultant and blogging enthusiast at…
  • VigLink Review:Make Money With VigLink

    Jitendra vaswani
    10 Apr 2014 | 2:11 am
    Every blogger tries to make money out of it so that they can sustain their site for long while providing their users best of contents. In order to monetize their blogs people have tried many tricks and one of them being the affiliated links. But in most cases what happens is that they are denied of money that was promised to them when they started. Now when everything is happening online then there are high chances that you will stumble upon people who do not keep their promises. Some learn from their own mistakes and some take a lesson from other people’s mistakes. So, everybody is looking…
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    E2M Blog

  • Removing Your Penalty isn’t Enough

    Pratik Dholakiya
    21 Apr 2014 | 12:03 am
    There’s no shortage of blog posts on the internet that will tell you how to get your link penalty removed. And the truth is, it’s not usually even that hard to get a penalty removed. It takes a lot of time and resources, to be sure. But at the end of the day, it’s still just a mechanical process of finding the bad links, emailing webmasters, and disavowing what you can’t get removed. And at the end of that process, most of you will be seriously disappointed. According to a poll at SEO Roundtable, 53 percent of sites that had a penalty removed never saw a recovery, and we’re not even…
  • 4 Actionable Tips to Better Find Backlink Prospects

    Venchito Tampon
    16 Apr 2014 | 5:14 am
    Targeted link prospecting is finding linking sites that are relevant and useful to your website’s landing page or content. Those linking sites or link targets can possibly bring you referred visitors and potential customers that you can engage with. In this post, I’d like to share four actionable tips to make sure that you’re putting the best time and energy to find targeted backlink prospects. #1 – List down the content’s potential target groups Marketing is delivering every business offering to their potential customers or clients. The higher the product’s utility is, the…
  • 7 Sure Fire Strategies to Make Every SEO Campaign Successful

    Manish Dudharejia
    14 Apr 2014 | 12:40 am
    It’s no secret. SEO is changing, and it’s not just about the search engines anymore. Today, we’d like to share the 7 strategies that have helped us grow from a handful of clients to over 100 in just over a year. Let’s take a look. #1 – An Incredible Website Okay, it might sound like I’m stating the obvious here. This is 2014 after all, and no serious SEO agency is going to tell you that you can rank with a bottom tier website. At the same time, when it comes right down to it, this is still the most common problem I see. Design is the very first thing people notice when they…
  • How Moz.com Is Losing Money: CRO Lessons for the Pros

    Rohan Ayyar
    9 Apr 2014 | 1:06 am
    What’s with the title? Heard the one about how Benjamin Franklin is the root of all evil? You guessed it! Likewise, Moz is “losing money” by not capitalizing on all the conversion and engagement opportunities they’ve created for themselves. We all love Moz for their commitment and contribution to the marketing community, but they still need to make money to keep us happy. And what better way to do that than make small tweaks to the site that will serve to slowly but surely increase the happiness quotient of customers and community alike? So here are a few pointers which I hope Moz…
  • Google+ Ripples – One Google+ Feature To Help You Build A Strong Community

    DJ Thistle
    6 Apr 2014 | 12:56 am
    If you’re on Google Plus and you’re not using one of its best features Ripples yet then you’re missing out on a fantastic way to build your community, create leads, and generate traffic. Over the past couple of years I’ve heard on several occasions people tell me that every now and again they hop on Google Plus and give it a whirl but can’t ever seem to get anything going. First, let me be straight with you, it doesn’t happen over night. You reap what you sow. Go join an already established community, be awesome and helpful, build relationships then watch your…
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    Search Engine Journal

  • 10 Survival Tips For E-Commerce Websites

    Zoe-Lee Skelton
    23 Apr 2014 | 5:32 am
    The last decade has seen nothing short of a revolution in the way that we shop, with the […] Author information Zoe-Lee Skelton SEO Content Marketing Consultant at Receptional Zoe-Lee Skelton is an SEO Content Marketing Consultant at Receptional, blogging about content marketing, SEO, website best practices and compiling content marketing strategies for clients. In her spare time Zoe-Lee continues to develop her artwork. Feel free to connect with me to talk about art and all things digital! TwitterGoogle+LinkedIn The post 10 Survival Tips For E-Commerce Websites appeared first on Search…
  • 3 Times That Link Isn’t Worth It

    Nick Stamoulis
    23 Apr 2014 | 4:04 am
    If you’ve been building links for any amount of time you’ve probably realized that link building is a […] Author information Nick Stamoulis Nick Stamoulis is the President of Brick Marketing, a full service Boston SEO firm. With nearly 13 years of experience in the Internet Marketing industry, Nick Stamoulis shares his B2B SEO knowledge by contributing to the Brick Marketing Blog and publishing the Brick Marketing SEO Newsletter, read by over 160,000 opt-in subscribers. TwitterFacebookGoogle+LinkedIn The post 3 Times That Link Isn’t Worth It appeared first on Search…
  • STUDY – Webmasters and Online Marketers are Missing Out on the Power of Schema.org

    Marcus Tober
    22 Apr 2014 | 1:52 pm
    Launched by Google, Microsoft, Yahoo! and recently adopted by Yandex, Schema.org is an initiative to standardize a set of […] Author information Marcus Tober CTO & Founder at Searchmetrics TwitterFacebookGoogle+LinkedIn The post STUDY – Webmasters and Online Marketers are Missing Out on the Power of Schema.org appeared first on Search Engine Journal.
  • LinkedIn Announces Mobile Photo Sharing

    Matt Southern
    22 Apr 2014 | 1:50 pm
    Today, LinkedIn announced the launch of photo sharing on Android, iPhone and the mobile web. This new feature […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post LinkedIn Announces Mobile Photo Sharing appeared first on Search Engine Journal.
  • 10+ New Features Coming to AdWords: What You Need To Know

    Larry Kim
    22 Apr 2014 | 12:12 pm
    Advertisers have been running scared ever since Google announced that they’d be releasing some big new changes to […] Author information Larry Kim Larry Kim is the Founder/CTO of WordStream, a provider of PPC Management Tools. TwitterGoogle+ The post 10+ New Features Coming to AdWords: What You Need To Know appeared first on Search Engine Journal.
 
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    AutoRevo Blog

  • Stop Chasing Your Competitors – Tuesday Tip Video Clip

    Greg Gifford
    22 Apr 2014 | 7:28 am
    Stop Chasing Competitors – Tuesday Tip Video Clip Once you start chasing your competitors, you start down a road that results in ALWAYS chasing your competitors. Don’t add content to your website based on what the guy up the road has on his site… Add content that creates an amazing user experience for your customers. Check out this week’s Tuesday Tip Video Clip for more details about how to craft an engaging user experience that will help your website engage your customers and convert more leads. VIDEO TRANSCRIPT: Welcome to this week’s Tuesday Tip Video Clip. This…
  • Google Analytics Label Changes

    Greg Gifford
    17 Apr 2014 | 8:15 am
    You may not have noticed, since it rolled out pretty quietly… But Google has updated the labels inside of Google Analytics. Instead of “visits” and “unique visitors,” we now see “sessions” and “users.” It’s a pretty startling change if you aren’t expecting it when you log in. Don’t worry though, none of the actual metrics have changed. Google has simply changed the terminology they’re using to be more cohesive when website and app visits are included in the same Analytics account. Google announced the update over on…
  • Vehicle Prices on your Website – Tuesday Tip Video Clip

    Greg Gifford
    15 Apr 2014 | 12:07 pm
    prices on vehicles We still see dealers who don’t post prices on their vehicles. Now, we understand that in many cases, Buy Here Pay Here dealers legally can’t display prices… But in any other case, it’s an incredibly bad idea to not show prices on your dealer website. Watch this week’s video and hear our Dealer Trainer Zach explain why it’s absolutely vital to have prices on your website, and why your leads will suffer if you don’t. VIDEO TRANSCRIPT: And we’re back with another Tuesday Tip Video Clip. This week, we’ve got a doozy, and i’ve…
  • Dealer Training – Tuesday Tip Video Clip

    Greg Gifford
    8 Apr 2014 | 8:27 am
    Dealer Training Resources from AutoRevo We know that auto dealers are busy – that’s why we offer both personal training with our dealer trainer and AutoRevo University, an on-demand video library. If you’re a new dealer, we strongly encourage you to sit in on one of our weekly training sessions with our Dealer Trainer Zach. He’s been in the car business for years, and actually used to work for a dealer who used the AutoRevo software. If you’ve been a customer for a while, you’ll want to check out AutoRevo University. When you log in to the VMS, you’ll…
  • The 10 Things You Should Absolutely Positively Do To Every Photo On Your Dealer Website

    Greg Gifford
    1 Apr 2014 | 12:44 pm
    10 Tips For Epic Vehicle Photos Want to know how to grow your inbound lead volume exponentially in just one day? It’s all about your dealership website photos… Watch our latest video for details. The post The 10 Things You Should Absolutely Positively Do To Every Photo On Your Dealer Website appeared first on AutoRevo.
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    Digital Agency Chicago

  • Do Keywords Still Matter (And How Should You Be Using Them)?

    Kyle
    17 Apr 2014 | 6:19 pm
    Do Keywords Still Matter (And How Should You Be Using Them)?One of the things I find myself reiterating regularly to our content team is “what’s good for the reader/searcher is going to be good for SEO.” A lot of times this comes up as a disclaimer following a discussion—we’ll go through some best practices for structuring a page or common rules of thumb for linking, but then I’ll add that whatever will work best for the reader in the context of the page should be used as the ultimate guide. Sometimes, especially with writers who I’ve worked with for a long time,…
  • Coordinating Production Efforts Between Internal and External Marketing Teams

    Megan Miller
    9 Apr 2014 | 7:09 am
    Coordinating Production Efforts Between Internal and External Marketing TeamsAs a project manager, a lot of my job has to do with trafficking tasks across internal teams and coordinating efforts between those teams to meet deadlines. This is something I love about project management—I get to stay behind the scenes, but I’m still very involved in the day-to-day activities of all of our teams. While I love working internally with our teams, things can get tricky when another agency gets thrown into the mix. This happens pretty frequently in the marketing world, and no one ever gave me a…
  • The Big 4: The Foundations of Your Digital Marketing Mix

    Erin Kasch
    3 Apr 2014 | 7:59 am
    The Big 4: The Foundations of Your Digital Marketing MixTo get your business online, you built a website—but now that you have a site, how do you get people there? And what does it take to turn website visits into phone calls and customers walking through the door? Whether your business is new or well-established, and whether your marketing budget is large or limited, learning about and investing in the right combination of The Big 4 below will lay the foundation for digital success. SEO (Search Engine Optimization) Search engines (Google, Bing, Yahoo, etc.) crawl your site, read the…
  • What is a Favicon and Why Does Your Website Need One?

    Katie Helgesen
    28 Mar 2014 | 7:12 am
    What is a Favicon and Why Does Your Website Need One?A favicon (short for favorite icon) is a small, 16×16-pixel image displayed to the left of a URL in most modern web browsers. Depending on the browser, a favicon may also appear next to the website name in a list of web bookmarks. I’m sure you’ve seen favicons before, but you may not have known there was a name for these images or thought about how important it is for your website to have one. What is the Point of Favicons? First and foremost, a favicon helps your website appear more professional and credible. Although it’s a…
  • Best SEO Practices Are More Natural Than You Might Think

    Robert Emigh III
    19 Mar 2014 | 1:45 pm
    Best SEO Practices Are More Natural Than You Might ThinkI’ve recently been training a new editor, and, in addition to various rules that must be followed for different clients, many of our discussions revolve around the use of keywords. While keywords are still important, this isn’t necessarily the best way to think about optimizing content — before it can be effectively optimized, content must be compelling, and as search engines keep getting smarter, that’s truer now more than ever. As an editor, it’s a bit too easy for me to look at words as separate, individual building blocks…
 
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    Fannit Seattle WA

  • 5 Assumptions Top CEOs Make About Marketing That Might Surprise You

    Fannit.com
    21 Apr 2014 | 1:50 pm
    In the past 15 years I have been involved with marketing one way or another. Throughout that time, there has been one trait I’ve seen in CEOs and Owners across industries that gives them a distinct advantage – they understand the role of marketing as a critical part of their business’ success. The following outlines the top 5 assumptions I have heard successful CEOs make about their marketing. 1. A Marketing Strategy is Your Plan of Attack to Engage More Qualified Prospects Marketing your business involves more than putting up a web site or talking about how many leads you…
  • The Dirty Secret about Social Media and SEO

    Fannit.com
    17 Apr 2014 | 11:50 am
    In the search community, there is a huge myth circulating. It is commonly believed that the more social signals you have on your site, the better your SEO. In other words, if you have four hundred thousand followers on Twitter, you’ll do better in the search rankings than if you had twelve followers. This is either true, or it’s not true. So, I want to ask the question, and make it very clear what the answer is. Question:  Do social signals impact SEO? Answer:  No, they don’t. This is a big deal. Since 2010, it has been believed that bigger social followings have a concomitant impact…
  • B2B Marketing Strategy: Why Integrating Inbound and Outbound Drives The Best Results

    Fannit.com
    16 Apr 2014 | 10:35 am
    A combination of inbound and outbound marketing strategies can create a potent and powerful B2B marketing campaign. Yes, you can call your potential buyer, but can you stay in contact with them every day? Yes, you can put an ad in a magazine, but after one pass through the June-July issue, will they really remember you? Yes, you can talk to a purchase agent at a trade show, but what happens after everyone goes home and pamphlets and business cards get lost amid the piles of literature? An integration of inbound and outbound marketing strategies can bring breakthrough results to a B2B…
  • Successful Brand Messaging Unravelled: Your Brand Messaging Checklist

    Fannit.com
    14 Apr 2014 | 9:38 am
    What’s your brand message? Even if you don’t have a brand message written out on your ‘inspirational whiteboard’, you’re doing brand messaging already. You are doing it in your content, your sales brochures, your website and in your social promotion. It’s in flyers, sales pitches, and ads. Brand messaging is in your bio, your contact information, and your words as you tell people about your company. But, not all brand messages are equal. How do you figure out whether or not you’re truly reaching your audience with your brand? The above checklist explains the important…
  • The March Madness Marketing Bracket: The Best Of 64 Online Marketing Tactics “Part 2”

    Fannit.com
    9 Apr 2014 | 11:03 am
    In the first March Madness Marketing blog post, I introduced the bracket – 64 online marketing tactics battling it out for a chance at being the best online marketing strategy out there. Here’s the original bracket: Round 1 has finally concluded, lending to the following results: Round 1 Recap: What Were The Best Teams?   Content Automation Vs. Blogging Game Recap: 86 – 45 Content Automation went up against Blogging in Round 1 in a game that most people could have guessed the outcome to. Blogging played a more solid game, scored more baskets, and easily beat Content…
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    SJS Consulting Worldwide

  • How to Find and Use Online Brand Ambassadors

    Samuel Scott
    29 Mar 2014 | 11:57 am
    By Samuel Scott Companies spend so much time on their internal marketing and PR efforts that they often forget to leverage external methods such as brand ambassadors. And why is this important? The 2014 Edelman Trust Barometer shows that people…Read more ›The post How to Find and Use Online Brand Ambassadors appeared first on SJS Consulting Worldwide.
  • An Introduction to PR Strategy for SEOs

    Samuel Scott
    18 Feb 2014 | 2:41 pm
    My latest SEO essay is up at Moz: As I’ve written elsewhere while using “The Avengers” as an example (Joss Whedon fans, unite!), “SEO” is actually just a slang term for a collection of best practices — it is doing…Read more ›The post An Introduction to PR Strategy for SEOs appeared first on SJS Consulting Worldwide.
  • Why You Should Diversify Your Online Marketing

    Samuel Scott
    13 Feb 2014 | 4:03 am
    By Samuel Scott Following the days of door-to-door salesmen, most modern marketing practices today depend on third-party channels — or mediums, if you prefer — whose interests lie primarily with themselves. As a result, it is important to diversify your…Read more ›The post Why You Should Diversify Your Online Marketing appeared first on SJS Consulting Worldwide.
  • A Channel-Based Strategy for Website Conversions

    Samuel Scott
    1 Feb 2014 | 1:01 am
    By Samuel Scott Traffic is so 1998. Keyword rankings? 2008. Whatever marketing or PR strategy a business uses, the success metric that matters the most today is website conversions – and that measure needs to be incorporated into all of…Read more ›The post A Channel-Based Strategy for Website Conversions appeared first on SJS Consulting Worldwide.
  • SEO Doesn’t Exist: The Future of Digital Strategy

    Samuel Scott
    26 Jan 2014 | 6:27 am
    By Samuel Scott In May 2013, marketing-software company SEOmoz rebranded itself as Moz and changed its offering from a purely technical website tool (SEOmoz Pro) to a set of holistic-marketing ones (Moz Analytics). The change symbolized an emerging, strategic trend…Read more ›The post SEO Doesn’t Exist: The Future of Digital Strategy appeared first on SJS Consulting Worldwide.
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    Top 5 SEO

  • The Guru Guide To Link Reclamation

    David McSweeney
    17 Apr 2014 | 2:31 pm
    Earlier this week I went in depth into one of my favourite white hat link building techniques in my broken link building tutorial. Today I’m going to focus on what I like to think of as the big brother of broken link building; an often overlooked, but highly effective SEO tactic called link reclamation. What you will learn How to find and fix broken links on your own site How to find broken links from external sites How to easily turn brand mentions into high quality links How to reach out and claim those links (with template emails) To make things nice and easy to follow I’m…
  • The Ninja Guide To Broken Link Building

    David McSweeney
    13 Apr 2014 | 8:13 pm
    Today I’m going to share my personal strategy for implementing one of my favourite white hat SEO tactics – broken link building. I’ll be walking you step by step through a real example of how you can use advanced broken link building to build solid, white hat links to your content pages and boost your organic search engine traffic. You will learn… How to easily pick up strong, white hat, authority building links How to take the guesswork out of which content will be popular How to use advanced google search operators for research How to conduct your email outreach to…
  • 2014 Oscar For Worst Guest Post Outreach Goes To…

    David McSweeney
    12 Apr 2014 | 9:43 am
    Email outreach is an intrinsic part of SEO and whether you are looking to promote your latest article or are looking for guest posting opportunities, crafting the perfect outreach email should be a key part of any internet marketer’s skillset. Unfortunately, there are lots of ways to suck at outreach and this particular gem (from a guy called Daniel) popped into my inbox yesterday. Let’s take a look at the email first and then discuss: - Where he went wrong What he should have done The Offending Email Hello Sir/madam, I visited your web site earlier today and just wanted to…
  • Making A Molehill Out Of A Mountain

    David McSweeney
    9 Apr 2014 | 12:56 pm
    I wrote the other day about why procrastination is one of the biggest things that holds us back from getting where we want to with our online ventures. I’ve often found that a primary reason for this stuttering (or non starting) can be that a task simply seems too daunting, particularly when it comes to growing your website’s traffic in an organic way. And that’s often where the temptation for ‘quick fixes’ comes in – buying link packages, buying twitter followers, spinning content – the bad stuff that will make your website crash and burn. You Can Do…
  • Stop Procrastinating… Today

    David McSweeney
    5 Apr 2014 | 9:40 am
    I’m going to stop procrastinating… tomorrow. No, seriously, a short post today. One of the biggest obstacles to succeeding online (and with anything in life) is actually starting the journey… taking that first step. If you’ve been thinking about starting up an online venture, then stop thinking about it and do it. But What About Fail To Prepare, Prepare To Fail…? Planning is of course important in any new venture, but there comes a time when the planning has to stop and the action has to start. You will make mistakes. <whisper>You might…
 
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    Seven Boats Info-System Pvt. Ltd

  • Top 3 SEO Services that are Cheap but Dangerous

    Debajyoti Banerjee
    21 Apr 2014 | 12:03 am
    Top 3 SEO Services that are Cheap but DangerousToday every online business venture with a website is into SEO. At least, what they think is SEO! To offer services to these companies, there are numerous dubious SEO firms, which have mushroomed in the last couple of years. With little of either experience or knowledge about search engine optimization, the SEO services offered by these companies are neither ethical nor effective. Your website will suffer terribly from their complete disregard of Google’s norms and though your website’s incoming traffic may show an initial spike, the damage…
  • The Big 5 Factors of Google Rank

    Debajyoti Banerjee
    20 Apr 2014 | 9:24 am
    The Big 5 Factors of Google RankIn the last couple of years, especially with the launch of the Hummingbird, Google has shown growing intent to provide nuanced search results. In this blog, we have spoken about how the intent of the search queries matter more to Google now than the actual keywords keyed in by the user. For example, if you search with “Name the highest mountain peak” it throws up an answer, say Mt. Everest. If you search next with “What is the height?” Google gets you the height of Mt. Everest even though you don’t mention it in the search.This intent based search is…
  • Video Marketing: Why to Bother; How to Prosper

    Debajyoti Banerjee
    17 Apr 2014 | 11:11 pm
    Video Marketing: Why to Bother; How to ProsperVideo marketing is the ‘in’ thing today in the internet-marketing domain. Just a couple of years ago, videos were still not very popular because it took time to upload and consumed expensive internet bandwidth. In the times of better internet connectivity and less stiff bills, videos are on view instantly now. That is the main reason why internet-marketing companies are making a beeline for videos to display products and services. Are you thinking on the same lines? Here are some pointers to get you thinking:Videos featuring products and…
  • Top 5 Google Tools You Must Use

    Debajyoti Banerjee
    17 Apr 2014 | 11:30 am
    Top 5 Google Tools You Must UseFor every person or brand with a website or blog, Google offers various tools. These tools are beneficial not just to check the progress of the site but also to find out ways in which to maximize returns. Some are hardcore business tools that bring serious economics to the table. Google is not limited to bounce rates and page views. There are so many other functions that are performed by Google Tools. Let us look at the top 5 Google Tools that you must make use of. You are sure to know about them and that makes these tools more important than ever!Google…
  • Redefining your Social Media Marketing: Start Early

    Debajyoti Banerjee
    16 Apr 2014 | 2:14 am
    Redefining your Social Media Marketing: Start EarlyAlmost every player interested in the online marketing scenario looks at social media marketing for brand leverage. Social media networks like Facebook or Twitter are not just hang-out zones any more. There is seriously more to these platforms than friends chatting and sharing ideas. Online marketers are targeting social media networks to generate awareness and interest about products and services.The downside of this social media rush is that the online marketers are not always conscious of how their activities will be perceived in the…
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    Content Strategy Hub

  • The 4 Step List Building Plan to Get More Email Subscribers

    Eugene Farber
    10 Apr 2014 | 12:44 pm
    It’s really difficult to think of a business that can’t benefit from email marketing. It’s cost effective. It keeps you on top of mind of potential customers so that even if they aren’t ready to buy now, you’ll be there when they are…and top of mind of current customers that are more likely to refer you. And the list goes on… But in order to get into email marketing to begin with, you have to build a list. Now, building a list is easy. Anyone can build a list. Building a targeted, profitable list is a bit more tricky.  So here are four steps to…
  • Big Brands, False Promises and Marketing Alternatives that Really Work

    Eugene Farber
    24 Mar 2014 | 1:48 pm
    You know what really grinds my gears? When ancient companies (I’m looking at you Yellow Pages) tell unsuspecting customers flat out lies to make sales. I recently had a conversation with a business owner who was at a cross roads. His business was growing enough that he was getting plenty of customers to keep busy. But not enough customers to fill the two locations that he had. Plus, he didn’t have enough man power to take care of two locations. So there were two choices: hire someone for a second location and improve marketing or scale back. He was leaning towards the first…
  • How to Go Viral: The 5 Keys to Unlock the Viral Door

    Eugene Farber
    10 Mar 2014 | 12:29 pm
    Chances are you’ve ended up on an Upworthy page at one point or another. They are masters at leveraging social networks to drive traffic to their site; a site that displays content…which isn’t even theirs. And while they’d be the first to admit that they don’t now exactly how to go to viral (that can’t be completely predicted), they do have a set of rules they pay by. When trying to go viral yourself, you can do worse than to model your efforts after a company that is doing it so masterfully…over and over again. Plus, modeling sites like Upworthy and…
  • [Infographic] Where Teens (and Trendsetters) Spend Their Time Online

    Eugene Farber
    1 Mar 2014 | 6:37 am
    When marketing to a target audience, it’s obviously important to figure out where that target audience is “hanging out.” This infographic which I first discovered on AdWeek paints a pretty good picture of where one very important demographic (teens) can be found when they are online. Teens have more spending power than ever. They also have more “trendsetting” power than ever. So for many businesses this is an important demographic to get in front of. It seems that for all the talk of Facebook’s popularity loss among the younger audience, it’s still…
  • How to Get a Professional Video Spokesperson for $20

    Eugene Farber
    4 Feb 2014 | 7:12 am
    Videos are easily one of the biggest opportunities in content marketing right now; both from a content consumption and exposure point of view. Based on all stats and trends it would seem people, in general, prefer video content to written content (I happen to be an exception to that trend, but this isn’t about me). But more importantly, video can get you in front of a wider audience…and it can do so very fast. Why? Well…if we loosen our definition of “search engine” for a moment, YouTube would become the 2nd largest search engine in the world (after Google). I…
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    Positionly Blog

  • New Traffic Reports On Website’s Overview

    Rafał Żochowski
    17 Apr 2014 | 8:21 am
    In order to meet the changes that are taking place in Google Analytics, we would like to introduce to you the new traffic reports on website’s overview.  Due to “not provided” data, we can’t track traffic from specific keywords anymore. We found a friendly solution that should help you optimize your site even better now.... Read more »The post New Traffic Reports On Website’s Overview appeared first on Positionly Blog.
  • 4 Customer Questions Every Home Page Must Answer

    Joel Klettke
    15 Apr 2014 | 8:54 am
    I’ve been focusing my attention on writing website copy lately, and I’ve noticed something: Home page copy represents some of the biggest lost opportunities on the web. Companies that are obsessed with SEO and attracting traffic drop the ball on their homepages, leaving customers confused, annoyed, or just plain unexcited. I thought it might be... Read more »The post 4 Customer Questions Every Home Page Must Answer appeared first on Positionly Blog.
  • How to Develop a Buyer Persona

    Kerry Butters
    14 Apr 2014 | 7:38 am
    As a part of its marketing and business strategy, every company needs to develop strong buyer personas in order to ensure that the business can properly address its audience both online and off. A buyer persona should be based on the people who already do, or are most likely to in the future, buy your... Read more »The post How to Develop a Buyer Persona appeared first on Positionly Blog.
  • How to Make a Surefire Link Building Method Even Better

    Tad Chef
    11 Apr 2014 | 4:21 am
    It’s one of the most surefire ways to build links: just get enough experts to take part in a group interview. They will share the post to their respective audiences and the links will follow the social media success. Can you simplify that process? How can you ensure the support of others by involving them... Read more »The post How to Make a Surefire Link Building Method Even Better appeared first on Positionly Blog.
  • 4 Simple Steps to Your Own Inbound Marketing Campaign

    Chris Meier
    10 Apr 2014 | 8:37 am
    So you have decided to start your own inbound marketing campaign. You’ve heard the phrase mentioned everywhere, from websites, to social media, and even at that networking breakfast you went to last week. But where do you begin? You begin by making sure you have all of the following in place already: A comprehensive marketing... Read more »The post 4 Simple Steps to Your Own Inbound Marketing Campaign appeared first on Positionly Blog.
 
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    omnicoreagency.com

  • 7 Facebook Contest Ideas, Apps and Case Studies to Start your Next Contest

    Salman Aslam
    21 Apr 2014 | 12:00 am
    Are you looking to for ways to engage more fans with your brand on Facebook? If your answer is yes, then It’s time to run Facebook contests on your page because your audience needs something more than just memes and funny videos. We published a post about 8 Ways to Keep Your Social Media Updates Freshand it was very well received and shared over 3000 times, so we thought to take it a step further. Facebook pages reach is  on the decline and we expect the organic reach to drop further. A study from News Feed optimization service EdgeRank Checker of 50,000 posts by 1,000 Pages shows…
  • 8 Must Have Google Analytics Browser Extensions

    Muhammad
    14 Apr 2014 | 3:56 am
    Browsers are turning into one-stop-shop operations with the advent of extensions and now include anything from games to professional web analytics engines. Web analytics is a big part of web marketing and analysts prefer to have all the required data in one application. So, adding the requisite extension to your browser makes it easy for analysts to manage data, keep an eye on latest results and to help with efficient decision-making. Google Chrome is one of the leading browsers with a user-share of over 50% and rising, since February 2013. This means that users prefer Chrome to any other…
  • 3 Brands who Committed Suicide on Twitter and How You can Do Better

    Muhammad
    7 Apr 2014 | 12:00 am
    Every day it seems like there’s a new lesson to be learned (or maybe even a dozen new lessons) in social media. Brands of all shapes, sizes, and types are giving marketers reason to change what they’re doing or adapt their tactics. Over time, we begin to see what works, what doesn’t, and what’s just plain wrong. Today we’ll look into 3 brands who are an example of reputation management disaster, brands who committed suicide of twitter. Unfortunately, when looking at the field of online reputation management, there are a few brands that have definitely gotten it…
  • What is Real Time Bidding? How Does it work and Why you Need it in your PPC Campaigns?

    Salman Aslam
    31 Mar 2014 | 12:00 am
    Why is real time bidding important for Your PPC Campaign? Right now, everyone is buzzing about real-time bidding and if you’re taking part in a paid search campaign, it’s definitely a buzz phrase worth investigating. This new way of running display campaigns is revolutionary in many ways and will only expand in the coming months as more merchants start investing in real-time bidding. What is Real Time Bidding? Traditionally, Display advertising required advertisers to pay a fixed rate for a certain number of impressions which is how media buys worked. Advertisers use static…
  • 5 Conversion Rate Optimization Case Studies You should Bookmark

    Muhammad
    24 Mar 2014 | 1:00 am
    Conversion optimization is both an art and a science. Few digital marketing agencies put it to good use, instead opting to focus in on just the tactics themselves and not necessarily the on-page elements that drive conversions. Conversion Rate Optimization is something we specialize in at Omnicore Agency, as we like to go above and beyond to help our clients see success. When it comes to conversion optimization case studies, the internet is full of tales of increased ROI and A/B testing success stories, but we do have a few that we like to cite often as these changes are smart and impactful.
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    US Lead Network

  • Medical Website Marketing

    admin3
    22 Apr 2014 | 7:49 am
    Most health care professionals have found that they need to use the internet to promote their clinics. Whether you are a doctor, dentist, specialist, therapist, clinic, pharmacy, or any other business related to medical care, you need to master the art of medical website marketing. Whether you design your website yourself, or hire a professional, there are several advantages to building a well-maintained website. High Rankings The number one aspect to effective medical website marketing is your tag. When you go to your website, look at the words in the browser window. This is a key word, or…
  • Tips For Internet Marketing In Phoenix

    admin3
    21 Apr 2014 | 7:49 am
    Clinic and small business owners often find it necessary to promote their presence online, through internet marketing Phoenix. The truth of the matter is that most people don’t even use their telephone books to look up doctors or other services. They look up services in their own area, using the internet. In addition, most of these people will use their smartphone, iPhone, iPad, or tablet when they look up information. Roughly 60% of people Websites for Doctors now use hand-held mobile devices on a daily basis. They will be eating lunch, and remember they need to see a dentist, so they’ll…
  • Internet Marketing In Phoenix

    admin3
    20 Apr 2014 | 7:52 am
    Internet marketing in Phoenix can bring your business to the forefront. There is a lot of competition these days on the mobile market as companies try to get the attention of consumers, and up-to-date internet marketing will give you the edge. Mobile Devices Is your website set up for mobile devices? Roughly 60% of all Americans have Internet Marketing smartphones, and use them in their every day shopping. They use them when selecting a hairdresser, dentist, primary care physician, and dry cleaners. Not only that, 80% of those who use their mobile devices will make a purchase, called…
  • Medical Website Marketing And Private Practice

    admin3
    23 Mar 2014 | 10:56 am
    Medical doctors, specialists, labs, therapists, and other health care providers have turned to the internet to provide potential patients with information about their clinics. In the “Age of Information”, more and more consumers want to know Dr. Greene is a Diamond Author on Ezines and ranked #15 out of 475,000 authors! everything they can about services provided, whether it is a menu from a local diner to the specifics of gall bladder surgery. This is why proper medical website marketing and private practice go together. Search Engine Optimization Search Engine Optimization, or SEO, is a…
  • Good Websites For Doctors Improve Customer Satisfaction

    admin3
    22 Mar 2014 | 11:09 am
    Websites for doctors serve several functions. The foremost purpose is to give patients a chance to learn more about their own conditions, get to know the doctors, and set up appointments. The other most important function of websites for doctors is to increase exposure on the internet, drawing in more customers. Information A well constructed website will allow the patient to find out more about how this particular doctor treats certain conditions. Individual articles, linked to the main website, will educate and inform free of charge. The website itself should clearly list hours of operation…
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    CrunchSEO

  • Does Google Adwords Impact Organic SEO Rankings?

    Adi
    14 Apr 2014 | 9:55 pm
    Most of the offline businesses often wonder whether using Google Adwords affect SEO or not. Since last month, I have had 4 emails asking less or more the same question. Their question was - Does Google Adwords Impact Organic SEO Rankings? To make it easier for me as well as future clients, I have decided I will create this post and share it with all my clients and future clients. Does Google Give Preferential Treatment For Adwords Advertisers? What is your take? Do you think Google is bias and gives preferential treatment in terms of organic rankings to the websites that employ Adwords? The…
  • Revivify Your SEO Campaign In 7 Easy Steps

    Adi
    24 Feb 2014 | 11:34 pm
    The primary source of traffic for most of the websites is search engines. The Forrester Research report of last year clearly shows that search engines are #1 traffic source for webmasters. SEO is the art of optimizing website for better search engine rankings. The aim of a SEO campaign is to improve your website’s traffic reach. But yet, blatant SEO (by just building links and pumping out content) is not good. The ultimate goal is to sell your product and services and gain conversions. For doing so, you need to pay special attention to your SEO plan. You need to ensure that you have a…
  • How To SEO A Single Page Website

    Adi
    20 Feb 2014 | 10:13 am
    Is it possible to SEO a single page website? Yes, indeed and here is how you do it. One of the deciding ranking factor is the thickness of a website and the number of unique and interesting content pages that it has. However, ranking a website with just a single page is also possible. Have you seen a single page website before? I believe you have (if you browse enough and are into discovering new stuff) but in case you haven’t; have a look at the Delhi Timeline website. The look and feel is simply awesome and yes, it is a single page website. Before we dive into the subject of SEOing a…
  • The Best Linkbuilding Tip Ever – “Don’t Build Links, Earn Them!”

    Adi
    12 Feb 2014 | 2:07 am
    The SEO space is all flooded with news and articles about how linkbuilding is all a thing of the past. Any attempt to manipulate the SERPs, either through buying links or creating spammy links, is going to be flagged sooner or later and your website is going to suffer. In such a space where algorithms keep changing so often, what is the best way to build links? The answer is simple – Don't build links, earn them!  How do you earn links?  A simple answer would be – avoid using any link-building tool. Go manual and make sure each link you create actually deserve…
  • [Infographic] SEO For Dentists – Improving Search Engine Visibility

    Adi
    6 Feb 2014 | 3:51 am
    If you are a dentist and use website as one of your marketing strategies, you need to think about SEO. Search Engine Optimization is not as tough as it sounds. In a post that we wrote last year, we covered how focusing on one single (read here – User Behavior – How It Affects SEO Results) element can improve your SEO reach and results. As a dentist, all you need to do is focus on one single thing – user experience. If you are able to provide proper and relevant content for your customers, that are searching for what you have to offer, you are destined to rank well for your…
 
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    MyBlogPromo-Blogging tricks and tips

  • Top 38 Sites or Places to Promote Your Giveaway

    Pramod Sharma
    22 Apr 2014 | 5:16 am
    Giveaways are considered as one of the best way to exponentially increase your subscribers and fan following along with new readers and lots of traffic. That's why I have one active giveaway going on at my blog where you have a chance to win Dreamhost Hosting for one year.Initial entries are very hard to get when you publish your giveaway and for that you need to promote your giveaway to as many places as you can same as you promote your posts.As I published the giveaway recently and hence promoted it to many places, I too was confused where should I promote my giveaway in order to get more…
  • Win 3 Dreamhost Hosting Account:Giveaway

    Pramod Sharma
    18 Apr 2014 | 9:22 am
    Dreamhost is one of the optimal and top hosting company with managed WordPress hosting DreamPress. One year of premium hosting from Dreamhost is priced at close to $120.Today we have come up with an exciting giveaway in which you have the opportunity to win shared hosting account from Dreamhost for one year.So if you are thinking about to start a new blog, or want to go for WordPress, then grab this opportunity by participating in this giveaway immediately.Features of Dreamhost:Unlimited Bandwidth + storage1 free domain + who.is guardOne click WordPress installation (They offer…
  • 7 Best Places to Buy and Sell Blogs & Websites

    Pramod Sharma
    17 Apr 2014 | 5:57 am
    Buying and selling blog and website has been an optimal business for years and many are making huge money by selling websites. This business of selling and buying website is called website flipping. The basic principles are quite simple in which a person firstly build a profitable niche website or blog and after making it a trusted and popular niche, they sell it for thousands of bucks. This way they make huge money in short span of time. Although for some it is a regular business while for some it is just a way to get little extra bucks from a website that you couldn't handle or…
  • Ultimate On-Page SEO tricks to Follow in 2014

    Pramod Sharma
    15 Apr 2014 | 5:38 am
    Few years back, on page SEO used to be not that much important for webmasters as off page SEO techniques used to, like link building, guest posting forum posting etc. But now after Google penguins, panda, and hummingbird era everything has changed a lot. Now on page SEO has taken over off page SEO and is considered the only way to survive. For newbie let me describe in short what actually on page SEO refers to. As name suggest on page SEO is techniques used to increase search engine visibility by using techniques like keyword selection, formatting of data, quality of article, meta description…
  • 5 Must have Blogging Habits to include in Daily Routine

    Pramod Sharma
    12 Apr 2014 | 8:41 pm
    Whether you are in any profession or in blogging one should be specific to his daily habits and must follow some protocols if one wants to be on the next step on another day when he woke up. These protocols are set of rules that one should incorporate daily in order to get maximum mileage out of it. Same applies to blogging in which you need to do some important task on daily basis no matter how busy you are; otherwise your blog will not just fall short of traffic but also with revenue and growth. Therefore in this post I will be sharing some of the points that you should do every day on…
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    FiTCoM

  • Infographic: Android OS Vs iPhone OS – Comparison

    Alfred Beiley
    11 Apr 2014 | 6:16 am
    Advertise here with BSAGoogle’s Android and Apple’s iOS are operating systems used primarily in mobile technology. If you are choosing between the Android OS and the iPhone OS (iOS), then you should first decide which features and functions are most important to you.This infographic will present the features and functions comparison between Android OS and Apple iOS. Read source blog
  • Understanding Dedicated Web Hosting

    Guest Author
    4 Apr 2014 | 8:02 pm
    Advertise here with BSAThe needs of a large business organization are different from that of a small business. For this reason it is extremely important that before you make a decision on the type of web hosting you are going to chose, first you must understand the very nature and needs of your business organization. Typically there are 3 types of web hosting services; shared web hosting service, dedicated web hosting service and virtual web hosting service. All of these 3 services are quite different from each other and are targeted at a different set of customers.In this article we will…
  • How Social Media is Encouraging Health and Wellness

    Angela Freeman
    26 Mar 2014 | 12:48 am
    Advertise here with BSASocial media is more than a trend. After so many years of being an increasingly important part of our lives, it has proven to be a powerful tool for improving the way people live, learn, and get to know one another — and even stay healthy. From the information people share via social media and  games that promote healthy living, to business technologies that help health care professionals stay in touch with their patients, social media is now an essential part of the total care philosophy.Let’s look at some of the innovations tied to health and wellness in…
  • The Official Google Smart Watch

    Roland Fortune
    23 Mar 2014 | 9:53 pm
    Advertise here with BSANot too long ago I posted the leaked specifications of the upcoming Smart watch by Google, well it’s now official. Tuesday of last week Google introduced android wear, which is Google’s own Android operating system but made to run on smart watches according to the blog post by Google, Android wear is “a project that extends Android to wearables” . The specs were not confirmed as yet but we do know that Motorola and LG would be the first to make smart watches that make use of the new android wear system as hardware partners. In the videos at the…
  • Content and Plagiarism: Things That SEO Experts Should Keep Apart

    Jane Steel
    22 Mar 2014 | 1:08 pm
    Advertise here with BSAThe instrumentality of content to the practice of SEO has been stressed upon since the day of development of search engines. Everything in the cyber environment has experienced a transformation, except the fact that content has always remained overrated. It took a while for the optimizers to digest this point, but following a few good examples, use of content became the mantra of positive results. Thus, henceforth, all SEO efforts started and ended with content creation and issue. To cut to the chase, many companies started to post reproduced versions of original…
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    Brent Carnduff

  • Review of “Spin Sucks: Communication and Reputation Management in the Digital Age”

    Brent Carnduff
    29 Mar 2014 | 2:33 pm
    This is a review of “Spin Sucks”, the just released (officially March 29th) book by Gini Dietrich, founder and CEO of Arment Dietrich, well known speaker, and author/host of the SpinSucks blog. Although I’m in no way affiliated with this book, I did volunteer, and was accepted, to be a “brand ambassador” for it. My [...] The post Review of “Spin Sucks: Communication and Reputation Management in the Digital Age” appeared first on Brent Carnduff.      Related StoriesMichelangelo and “The Art of Retirement” by Gary Williams 
  • Advisor Practice Management Telesummit

    Brent Carnduff
    12 Mar 2014 | 7:08 am
    Practice Management is an area that is often overlooked at major conferences, training programs, or business schools, where the focus is usually on the services you provide your clients. However, the reality is that financial planning may be only a small portion of what you do in your day-to-day life as an independent FA. To [...] The post Advisor Practice Management Telesummit appeared first on Brent Carnduff.      Related StoriesAttention Subscribers: New Blog RSS FeedOur New Website – Advisor Web MarketingMonthly Marketing Paceline (Round Up): February,…
  • Attention Subscribers: New Blog RSS Feed

    Brent Carnduff
    3 Mar 2014 | 8:16 am
    I am in the process of changing my blog’s RSS feed to Feedblitz. If you currently subscribe and would like to continue receiving new posts via RSS, OR through email, please change your feed to: https://feeds.feedblitz.com/echelonseo OR, Visit my blog later today and re-subscribe. Thanks for reading! I apologize for any inconvenience this transition may [...] The post Attention Subscribers: New Blog RSS Feed appeared first on Brent Carnduff.      Related StoriesAdvisor Practice Management TelesummitOur New Website – Advisor Web MarketingMonthly Marketing…
  • Monthly Marketing Paceline (Round Up): February, 2014

    Brent Carnduff
    2 Mar 2014 | 9:13 am
    Welcome to the first edition of the “Monthly Marketing Paceline” – my turn to pull those articles and writers that I found to be especially helpful, insightful, or interesting this past month. This first edition will actually reach back as far as September, when I first thought about doing a monthly “round-up” style article. Featured [...] The post Monthly Marketing Paceline (Round Up): February, 2014 appeared first on Brent Carnduff.       
  • Are Spelling and Grammar SEO Ranking Factors?

    Brent Carnduff
    24 Feb 2014 | 2:31 pm
    Bing Late last week, Duane Forrester, a Senior Product Manager with Bing, published “Quality: Do You Have It, or Just Think You Have It?” outlining Bing’s policy towards poor spelling and grammar: “. . . but just as you’re judging others’ writing, so the engines judge yours. If you struggle to get past typos, why [...] The post Are Spelling and Grammar SEO Ranking Factors? appeared first on Brent Carnduff.      Related StoriesGuest Blogging for Backlinks is Dead (or at least Dying) 
 
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    resultfirst.com

  • SEO Tutorial: How Web Hosting Affects your SEO

    Ruchi Pardal
    15 Apr 2014 | 1:13 am
    An eccentric fact about selecting a web-hosting provider is – you won’t get boost in ranking if you pick a great one, however, selecting a wrong provider can have grave consequences. Changing a web hosting company is something that most webmasters are likely to consider at some point. However, selecting a web-hosting provider is not as easy as it seems. Time and again business owners and webmasters have been haunted by the thought of losing their top rankings on the major search engines after changing web hosting provider. Horror of losing website rankings can terrify anyone…
  • The Fall of Guest Blogging – Matt Cutts Says No to Guest Blogging for SEO

    Ruchi Pardal
    28 Mar 2014 | 3:19 am
    It’s Matt Cutts again! This time, it is about guest blogging for SEO. The recent update by Google has given a clear warning to the marketers that guest blogging for search engine optimization and link building is dead. However, a common question lingering in the mind of webmasters and content developers all over the world is – ‘can guest blogging really die?’ In a recent post titled Matt Cutts: Gadgets, Google, and SEO, written by Google’s eminent engineer Matt Cutts, Google advises the webmasters to say no to guest blogging for SEO. Also, if you want to accept a guest post on…
  • New Google Maps – Change the Way you see the World

    Ruchi Pardal
    6 Mar 2014 | 5:27 am
    In May 2013, Google released Google Maps interface for desktop. Since then, Google Map’s team improved performance, added missing features and fixed bugs. One year later, in 2014, we have the new Google Maps that replaces the classic interface and promises to provide an extraordinary experience. A personalized map helps the users make smarter decisions using recommendations from Google+ circles and by showing what’s relevant. This year, Google decided to focus on the basics and remove some features from the classic interface. This post highlights some elements and features of the new…
  • SEO Strategies in 2014: Setting Your Priorities Right!

    Ruchi Pardal
    20 Feb 2014 | 4:43 am
    When we talk about SEO, there is no one-size-fits-all strategy. This is because of the fact that the SEO campaigns and techniques may vary between nature of business, industries, business models and company’s marketing budget. However, one factor remains true for every business – the prioritization of SEO strategies. Search engine algorithms change with time, as the web evolves (Google updates, anyone?), hence, online retailers require to change with the search engines. To get the best possible rankings, it is important to transform your strategies as soon as the market changes.
  • Guest Blogging Is Not Dead… At Least Not Yet!

    Ruchi Pardal
    5 Feb 2014 | 3:08 am
    Much to the anguish of authoritative bloggers and online marketers, Google’s Webspam team lead Matt Cutts recently shared a post on his blog, citing the fall of guest blogging, and urging web marketers to stop leveraging the option in the future. However, this most certainly does not mean that guest blogging is “dead”, or the links you get from top blogging sites are going to be irrelevant. However, you might need to examine your approach to guest blogging. The reason for the “decline”, as cited by Matt, is that online marketers are going spammy with the option, which is…
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    Venture Harbour » News

  • A Visual Comparison of Google, Yahoo and Bing’s Revenue, Profit, Market Share & More

    Marcus Taylor
    19 Apr 2014 | 9:18 pm
    The Internet behemoths are turning over figures that make us all wish we were born around Silicon Valley in the 1950′s – to be educated enough to exploit the computer revolution in the 70′s and 80′s. But how do they stack up against each other now in 2014? Below i’ve summarised the 2013 end of year financial statements, and other public documents, to compare how Google, Yahoo, and Bing are performing against each other. Let’s start off with how much money they’re bringing into the bank. Revenue Unsurprisingly, Google are turning over the most revenue…
  • 13 Best WordPress Slider Plugins

    Marcus Taylor
    19 Apr 2014 | 8:00 pm
    I have a love-hate relationship with WordPress slider plugins. On the one hand, they’re great for adding flare and displaying extra content without having to give away extra real estate on your home page. At the same time, most slider plugins are slow, clunky, and just a pain to work with. Over the years, I’ve tried dozens of slider plugins available to WordPress, and there are only a small number that are well-coded, fast, visually attractive, and highly customisable. Below, in descending order, is a list of the best WordPress slider plugins, ordered from best to worst. #1 Soliloquy…
  • An SEO’s Checklist: 101 Ways to Improve Your SEO in 2014

    Jonathan John
    15 Apr 2014 | 4:51 pm
    Search engine optimisation: one of the most (if not the most) controversial digital marketing topics. Some say that content marketing is the new SEO. Others say that it’s possible to link your way to the top of Google. Matthew Woodward, on the other hand, will tell you that it’s possible to rank a blog (and yes, even make it to the top 100 in Technorati) with zero intentional backlinking efforts. There seems to be no clear answer to what works and what doesn’t … because, well … there is no clear answer to what works and what doesn’t. Different people with…
  • 21 WordPress Portfolio Themes for Designers, Writers, Artists, Photographers, and Illustrators

    Marcus Taylor
    4 Apr 2014 | 6:13 pm
    Just over a month ago, I put together a huge list of responsive WP themes. I’ve received a tonne of messages from people asking which themes would be best for them, most of whom were looking for a great portfolio theme. So, instead of responding to lots more messages, I’ve decided to put together this post with a small number of beautiful WordPress portfolio themes designed specifically for web designers, writers, artists, photographers, and illustrators to show off their work. Enjoy. Portfolio Themes for Web Designers #1 Vor – $45 (Demo) Vor comes with two seperate…
  • 7 Best Membership Plugins for WordPress

    Jonathan John
    3 Apr 2014 | 1:35 pm
    One of the most profitable, yet underutilised, blog monetization strategies is to create a paid membership program and drive customers to it. Why are membership programs so profitable? Simple — membership programs get you recurring payments. In other words, your customer doesn’t just buy an eBook or video training course from you just once. Instead, he’s sending money to your bank account every single month (or whatever time interval you choose to use). Obtaining a customer for £27 per month for 12 months is more desirable than getting a customer for £127 here and…
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    Monitor Backlinks Blog

  • How To Get More Traffic To Your Website

    Felix
    18 Apr 2014 | 2:24 am
    Have you reached a point when nothing new works and you cannot increase your daily traffic? There’s no need to despair, because there is always room for improvement. I am going to show you 11 new things you can apply today, and get more visits to your website or blog. Getting lots of new visitors... Continue reading → The post How To Get More Traffic To Your Website appeared first on Monitor Backlinks Blog.
  • How To Import Your Links From Different Sources

    Felix
    11 Apr 2014 | 3:23 am
    If you want to monitor some specific links of your website, you can easily do this by importing them to your Monitor Backlinks account. Our tool automatically detects the file structure and recognizes links imported from Google Webmaster Tools, Majestic SEO, Moz and Ahrefs. In this article, I will give you a quick tutorial on... Continue reading → The post How To Import Your Links From Different Sources appeared first on Monitor Backlinks Blog.
  • How To Rank Higher On Google For Any Keyword In 2014

    Felix
    4 Apr 2014 | 4:10 am
    With all the updates Google has done in the last years, Panda, Penguin, Hummingbird, and now the guest posting madness, ranking high has become more challenging, but it does not always have to be that way. Yes, ranking on the first page on Google for any keyword is possible. The process goes like this: the... Continue reading → The post How To Rank Higher On Google For Any Keyword In 2014 appeared first on Monitor Backlinks Blog.
  • What Backlinks Should You Disavow

    Felix
    3 Apr 2014 | 12:37 am
    After the release of the Google Disavow Tool, a lot of people started asking “what are the backlinks that should be disavowed?” or “What are the backlinks that penalized my website?”. I am going to show you a few examples of backlinks that can be a potential threat to your website, and how you can... Continue reading → The post What Backlinks Should You Disavow appeared first on Monitor Backlinks Blog.
  • The Process Of Recovering From A Google Penalty [WEBINAR]

    Felix
    28 Mar 2014 | 8:05 am
    Last night, March 27, John Britsios and Razvan Girmacea talked about the process of recovering from a Google penalty, on a live hangout on Google Plus. The webinar covered the process of identifying the links that are a threat to your rankings, and how to recover from a manual penalty, and also Penguin. If you... Continue reading → The post The Process Of Recovering From A Google Penalty [WEBINAR] appeared first on Monitor Backlinks Blog.
 
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    SEO and Online Marketing Blog by www.RankYa.com

  • Advanced SEO Tactics

    31 Mar 2014 | 2:27 am
    Advanced SEO 'search engine optimization' tactics training course for webmasters looking for proven and tested SEO insights, presented by an SEO specialist
  • Tips for Getting Backlinks

    8 Mar 2014 | 12:17 am
    Tips for getting backlinks in 2014 explains that 80% of SEO is on page SEO and shares insights regarding getting backlinks for seo
  • Conversion Rate Optimization Tips

    7 Mar 2014 | 6:31 pm
    Conversion rate optimization tips for gaining higher level of conversion from landing page, define what conversion rate is and shares easy to use tips and tricks
  • How to Get Quality Backlinks

    7 Mar 2014 | 12:08 pm
    How to get quality backlinks for high Google ranking results in 2014 find out ways for getting relevant and worthwhile backlinks to your website
  • Google Search Engine Optimization 2014

    28 Jan 2014 | 4:29 pm
    Google Search Engine Optimization 2014 shares proven Google optimization insights for webmasters wanting to learn and master SEO in 2014
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    Himanshu Mehra

  • Four Attributes of Meta Tags that Improve Website’s Visibility

    Himanshu Mehra
    23 Apr 2014 | 12:02 am
    Meta tags are very important HTML attributes that used to display snippet for a specific webpage on SERP (Search Engine Result Page). This snippet is nothing but a short summary that gives a brief explanation to users about your webpage. Clever use of Meta tags can help you to gain better rank and traffic from search engines, all you need is to advertise right information about your webpage thorough these tags. Although Meta tags have several attributes which generate a perfect snippet for your website at SERP, but there are four base attributes that are foremost in the eyes of Google.
  • 5 Essential WordPress Plugins to Improve Usability of Your Blog

    Himanshu Mehra
    4 Apr 2014 | 10:33 am
    Many of the websites and blogs you visit each day are powered by WordPress. This is a powerful content management system (CMS) used by many biggest brands and bloggers to represent themselves on internet. WordPress has made it so easy for people (even the non tech savvy) to start a blog and create an identity on web. You can find some other good blogging platforms like Blogger, Tumblr, Edublogs etc but no one can surpass WordPress. This CMS has a vast variety of plugins that make it a robust platform to run a website/blog. There are plenty of FREE and premium plugins already developed for you…
  • How to Create Effective Online Content That Brings Success

    Himanshu Mehra
    21 Mar 2014 | 1:54 am
    How many of you haven’t heard the phrase “Content is King”? I guess everyone is familiar with this quote (unless you are new to Digital Marketing). The content is ruling the digital marketing world since… so long. In recent years Google’s Panda algorithm penalized many websites that carried low quality or duplicate content. Therefore, it is very necessary to create effective online content that brings success to your online business. Key points for creating effective online content Every 60 second there are more than 370 new Word Press blog posts are published. That indicates there…
  • Learn Web Analytics By “Google Analytics Platform Principles” Course

    Himanshu Mehra
    14 Mar 2014 | 3:24 am
    Google Analytics is a comprehensive tool by Google that lets you track a website’s traffic and traffic sources. It also helps you to measure ROI (Return on Investments) for your website and products. The optimal use of this tool requires expertise that could be achieved by learning Google Analytics through various resources. According to my experience Google Analytics Academy is the best resource to learn and understand the nature of web analytics. Last year in October 2013, Analytics Academy started “Digital Analytics Fundamental” course so that students can learn about web…
  • Four Google Webmaster Features You Must Use to Boost a Website’s Ranking

    Himanshu Mehra
    3 Mar 2014 | 5:06 am
    Google Webmaster is a valuable tool for SEOs and marketers. Its a doctor for your websites that makes you aware of the problems it finds while indexing your website. Webmaster tool provides comprehensive data sets like traffic trends based on your content, rich snippet, keyword insights, crawl errors etc. These data sets guide you to resolve website issues and help you to form a great SEO campaign. Google webmaster tools has many features and each one has its own importance, but there are four which I find necessary to pay attention to. let’s have a look on them: 1. Crawl Errors This option…
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    Optimind Web Design and SEO Company Philippines

  • Top 10 Web Design Trends For 2014

    Cristina Cantil
    15 Apr 2014 | 1:38 am
    Top 10 Web Design Trends For 2014 Web design is a very important aspect of website development. The visual appeal, functionality, and usability of a website will be a huge factor in how appealing it is to your target readers. Also, a great website design will not remain great if it is not updated or redesigned to keep up with design trends. No matter how your website has been, a great website design is one that keeps on changing and being updated according to current industry trends and practices. If you are planning to update your website design this 2014, below are some of the design trends…
  • 100+ Twitter Accounts To Follow If You’re Into SEO

    Cristina Cantil
    24 Mar 2014 | 11:41 pm
    100+ Twitter Accounts To Follow If You’re Into SEO All breaking news, they happen on Twitter. Even before they hit the TVs and radios, you would have known about them a few minutes ahead of the rest because you’ll hear them first on Twitter. Twitter is one of the best ways to be updated with search marketing techniques, tools and insights in the SEO industry. You can easily connect with like-minded people and be immediately informed of nationwide and worldwide trends through its hashtag technology. Stay current with what’s hot and what’s not. Here are 100+ Twitter accounts to…
  • How To Do SEO In 2014 With Maximum Results

    Cristina Cantil
    20 Mar 2014 | 8:13 pm
    How to do SEO in 2014 with Maximum Results There have been numerous changes over the years to how people do search engine optimization. Strategies and techniques have evolved according to the equally numerous changes that Google has made to its search algorithm. For 2014, the focus of many SEO specialists is a bit vague on how to do what they used to do before the 2013 Hummingbird, Penguin, and Panda updates. The SEO game has certainly changed but there are some safe and sound preparations you can do for 2014 that will aid in getting maximum SEO results. Go mobile Mobile use is on a steep…
  • Traffic Conversion: Advantages and Disadvantages of Pop-ups

    Cristina Cantil
    23 Feb 2014 | 7:00 pm
    Traffic Conversion: Advantages and Disadvantages of Pop-ups Pop-ups are windows that appear over a website that a user has visited. They materialize automatically without any intervention. Its content can vary widely: it can be an opt-in form that is meant to generate leads, a video that is designed to promote a company’s campaign, a message that displays the latest news and updates or a third-party advertisement that the site owner wants the visitor to click on so he can earn extra cash. Should You Integrate A Pop-Up On Your Web Design Or Not One common question in the industry of web…
  • What are the new features of Klout?

    Cristina Cantil
    16 Feb 2014 | 6:41 pm
    Klout has become just a little bit more proactive in its quest to help people become known for what they love. The new version of Klout, while still continuing to act as a mirror or gauge of popularity, now adds a strong focus on content quality through its additional features – content creation, scheduling, and measuring.     Creating Content Klout recognizes the value of content quality when it comes to audience impact and the value put on content is even more emphasized with how the new Klout allows users to create content. The app is now offering to help users select content…
 
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    Blogging Den

  • Create Successful YouTube Channel to promote your Videos

    Satish Kumar Ithamsetty
    22 Apr 2014 | 2:57 pm
    YOUTUBE, this is the thought of three employers in paypal.com, an online service.  The video sharing website has started in America in February 2005.  The creators of youtube were Chad Hurley, Steve chen and Jawed Karim. Few Facts about Youtube: The youtube domain activation is done in Feb. 14, 2005 The first uploaded video was ...Credits: This article (Create Successful YouTube Channel to promote your Videos) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • 9 Tips to Increase Adsense Revenue Upto Ten Times

    Satish Kumar Ithamsetty
    21 Apr 2014 | 3:27 pm
    I have started my blogging career 3 years back. Thousands of visitors enjoy my blog. But when I opened my Adsense account, my initial earnings were 0.05, 0.10, 0.15 (or) sometimes 0.01 per day. I got frustrated on Google products like Adsense. I analyzed few taking the help of some adsense experts. I rectified my ...Credits: This article (9 Tips to Increase Adsense Revenue Upto Ten Times) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • WRITE THE CONTENT FOR YOUR BLOG / SITE–(DAY 5)

    Satish Kumar Ithamsetty
    20 Apr 2014 | 2:39 pm
    We learn how to create blog and its settings details and now we need to create Pages. The biggest task is preparing content and  blog update. We need to create content which should be interesting for your readers and should be worth referring. I have been discussing few of the important points to write content ...Credits: This article (WRITE THE CONTENT FOR YOUR BLOG / SITE–(DAY 5)) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • MAKE CHANGES IN BLOG SETTINGS, POST AND PAGE CREATIONS (DAY 4)

    Satish Kumar Ithamsetty
    19 Apr 2014 | 1:26 pm
    Here I have explained WordPress hosted site settings because it can optimize very fast and they have more plugins. Before starting blog posting your blog you need to do all the basic changes within 5 minutes. For this changes, go through each link in ‘Dashboard’ mainly to blog settings – Permalink structure, , General settings, ...Credits: This article (MAKE CHANGES IN BLOG SETTINGS, POST AND PAGE CREATIONS (DAY 4)) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • SELECT SUITABLE WORDPRESS THEME AND PLUGINS (DAY 3)

    Satish Kumar Ithamsetty
    19 Apr 2014 | 8:22 am
    After getting blog / website with CMS you need to do few changes like Template design selection plugins installation.  Take care about the following things to best results. Decide Good WordPress Theme: WordPress theme selection is very important. You should have a wordpress theme which matches the topic of your blog.  There are plenty of ...Credits: This article (SELECT SUITABLE WORDPRESS THEME AND PLUGINS (DAY 3)) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
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    Digital Media Moguls

  • More Choices for PPC Management

    John
    20 Apr 2014 | 12:00 pm
    One of the most effective online marketing options is Pay Per Click advertising where you pay a rate for every person that clicks on an advertisement and comes to your website. They can deliver huge numbers of visitors and when marketed properly that will be looking at taking advantage of the advertised product and service making conversion rates high. The Rise of Resellers There has been a huge increase in the number of businesses offering high quality PPC management services and this has been driven by the availability of high quality options that SEO companies can resell. This has enabled…
  • Building a Network with Social Bookmarking

    John
    15 Apr 2014 | 11:59 am
    The internet has become a part of many people’s daily life as they stay connected at home, at work and while travelling. Having different devices at different places it has become less practical to have a single source of information saved to a computer, tablet or smart phone. This has led to many cloud based services where any device with an internet connection can access this information so that whenever you are connected you have everything you need from contacts to files automatically accessible. Links to web pages, articles and interesting websites has traditionally been stored in a…
  • Targeted Email Marketing Basics

    John
    10 Apr 2014 | 11:57 am
    One of the oldest and most effective internet marketing techniques is targeted email marketing and it is still a value for money long term way to market to a base of high quality potential customers. There have been some parts of the industry that have tried to take shortcuts producing poor results and raising the specter of spam. If you are thinking of adding targeted email to your marketing campaign then here are some areas you need to consider to be successful. What Do You Want Achieve: It might sound silly but many people start out on a targeted email campaign without any specific goals…
  • What You Should Expect From an Expert SEO

    John
    5 Apr 2014 | 11:56 am
    There are literally thousands of SEO companies offering their services and it can be had to know which service you should choose. Here are some ways to sort the SEO experts for the rest of the pack. It is always a good idea to do a little research on the company that you are thinking of hiring but because of the specialization required in the SEO field it can be hard to tell spin from pertinent information. More Than Rankings: One of the important areas to look at is what the company is saying it will do. Many companies concentrate on page ranking with specific keywords nominated by them as…
  • What Is An SEO Specialist?

    John
    31 Mar 2014 | 11:54 am
    The internet is a wonderful and amazing area that has sprung up and become remarkably integrated with a large part of the world’s daily lives. The number one way that people find information on the internet is with search engines and business have found that by optimizing their internet activities that they can attract more visitors to their websites, social media sites and consequently increase sales. An SEO specialist is someone that has the training and experience to access your needs and help you to improve your internet activities so that they maximize their search engine visibility…
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    Indian SEO Blog: Tips, Updates on SEO, SEM and Online Marketing

  • Implications of Google’ Knowledge Graph For Search and SEO

    Indian SEO Company
    22 Apr 2014 | 5:33 am
    In 2012, Google came up with an algorithm update called Google Knowledge Graph. It demonstrates the search engine’s commitment to offer the best and the most user-friendly search experience on earth. This is only one of the updates that Google has hurled at webmasters. If you feel it is too much for you to handle all challenges that Google throws at you, contact any India SEO Company; they hire professionals who are apt at handling all the challenges regarding search engine optimization or SEO. Coming back to our topic, we shall discuss the impact of Google’s Knowledge Graph on…
  • Useful Techniques to Boost Your Website’s Alexa Ranking

    Indian SEO Company
    14 Apr 2014 | 11:18 pm
    Launching a new site is not difficult these days. There are plenty of web development tools available for free and the cost of hosting a site is also quite affordable. The true challenge is to make a site popular. If you consider the World Wide Web as a sea, then your site is like a small island in that sea. So, it is hard to draw web users attention to your site. Every webmaster dreams that his site will be listed in the “most popular websites”, but only a few attain the Holy Grail. Some employ affordable SEO services providers to gain better SERP ranking and some concentrate on PPC to…
  • How Can The Search Traffic Of Your Site Be Boosted?

    Indian SEO Company
    8 Apr 2014 | 2:52 am
    Your website happens to be the representive of your business before the millions of web users all over the world. Hence, it can be assumed that you have spend quite a lot in making a worthy site. But, what if you see that no one is actually visiting your well-made site? You will end up making less business. Worried? Well, let me tell you this is a common issue that webmasters face. You need not stress because SEO Company India helps you enhance site’s traffic by employing several professional techniques, some of which has been discussed below. Develop Quality Content This may be a very…
  • How Can You Make Your SERP Listing Stand Out?

    Indian SEO Company
    31 Mar 2014 | 5:14 am
    If you are one of those webmasters who are relying on the search engine to sort out what to share in the snippets of SERPs, you are possibly missing out on a big opportunity of attracting organic traffic to your website. If you are not sure about how to go about it, then feel free to get in touch with a digital marketing company; they hire professionals to take care of all the issues regarding SERPs. Following are a few strategies that can be used when thinking of how to stand out in Google search results. However, none of them can be regarded as a fool-proof strategy that can guarantee you…
  • How To Keep Your Guest Blogging Algorithm-Proof ?

    Indian SEO Company
    26 Mar 2014 | 12:01 am
    If you are a blogger, you surely have goosebumps every time you hear of an algorithm-update by Google. You tend to worry about the fact that all the efforts that you have made may be flushed down the drain at once, with an update of Google algorithm, making you lose your rank over night. Hence, you would have to start anew with new promotional strategies. However, if you work with an internet marketing company, they can take care of all the challenges that Google keeps throwing at the bloggers and web masters. Guest blogging has always been a great method that bloggers have used for building…
 
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    Square Social » Square Social Blog

  • Google Reveals New Adwords Features

    Michael Townsend
    23 Apr 2014 | 2:32 am
    Jerry Dischler, Vice President of Product Management for Adwords revealed yesterday an array of new features to be released on the Google AdWords platform. The focus of the new changes appears to be geared around mobile and smarter reporting tools. New App Ads A deeper integration between downloaded apps and users search queries will allow advertisers to send customers to relevant parts of a native app instead of sending them to a designated landing page. Google reported that 80% of downloaded apps are used only once and then deleted. Using the search network and Googles AdMob mobile ad…
  • New Adwords PPC Features Announced Today

    Michael Townsend
    22 Apr 2014 | 4:00 am
    Jerry Dischler, VP of Product Management for AdWords, will announce an array of new features and tools that will be available to advertisers on the Google AdWords platform. During a livestream event on April 22nd at 5pm GMT, over 10 new features will be revealed. In a blog post that was posted last week on the official Inside Adwords blog, they confirmed that after meeting with advertisers to gain feedback and ideas for how to improve the product three key themes emerged: It’s no longer about devices – In this multi-device world, the way people use desktops, laptops, notebooks,…
  • What is SEO? The Best Resources To Learn SEO For Beginners

    Seb Atkinson
    22 Apr 2014 | 1:45 am
    What is SEO? Chances are that if you run a small business, you’ve heard of SEO, also known as Search Engine Optimisation, but you may not be entirely sure what it is. In this article, we’ve compiled some of the best online resources explaining how SEO works, suitable for for beginners to discover how their website can be optimised for the search engines, which in turn can be used to dramatically increase the amount of leads and sales you get online. The Basics Chances are, you will already have some knowledge of SEO, or at least some idea of what it entails. But be careful! Not everything…
  • The Basics of PPC Advertising

    Michael Townsend
    17 Apr 2014 | 8:23 am
    You have heard of pay-per-click advertising (PPC) before from peers and colleagues with some reviews being positive and others being very negative. Read on for our brief introduction into the basics of PPC marketing. What is PPC? PPC is a form of advertising where you bid on certain keywords to appear on the first page of Google (assuming your maximum bid is competitive enough). Adverts are displayed at the top on the search results page and along the right hand side. When a customer clicks on these targeted adverts the advertiser is charged for this single click – if no one clicks on…
  • Warning: You’re Losing Money By Not Investing In Online Marketing

    Seb Atkinson
    17 Apr 2014 | 2:36 am
    How many sales can you attribute to your website? This can be a difficult question to answer if you’ve not got the right tracking and metrics in place. If you can’t measure what your website is contributing to your business, it could be costing you money thanks to hosting fees, domain fees, and time spent updating it. With the right tracking set up on your site, you can measure exactly what your website is contributing to your firm’s bottom line, and discover exactly how to further your business through online marketing. Google Analytics The only tool you’ll need to use to measure…
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    Itech DIgest » Search Engine

  • Www and Nonwww URLs – Basic Guide for Site Owners and SEO Analysts (newbie)

    admin
    21 Apr 2014 | 7:15 am
    We all know that a website can have both www and nonwww version of URLs. If you’re the website owner, the question of which one to use is as easy as choosing between chocolates and candies. You can simply choose whatever you like and stick to that version. Of course you need to do this before or at least right after making your site live.     And if you’ll implement the following, no canonical issue will come your way: Use the version you choose in your navigation menus and sitemaps (XML and HTML). If it’s www version, then stick to this one only. Be consistent in…
  • WordPress 3.9 Coming this April 16

    admin
    12 Apr 2014 | 6:26 am
    Do you run a WordPress website? Then this would be good news for you as the company will be releasing the final WordPress 3.9 this April 16th. Currently it’s still in its third beta which includes more than 200 changes including: Live Theme Previews – this feature will make your life easier in terms of updating your theme. There’s no need to change your new theme by saving it, making it live and refreshing your browser just to see how it would look like with your content. Now you can see everything before it goes live under Appearance > Themes > Customize page.  …
  • Google Algorithmic Update Checker

    admin
    7 Apr 2014 | 11:21 pm
    In SEO World, nothing is more scary than to experience the negative effects of a major Google algorithmic update such as Panda and Penguin. These negative effects include lose of rankings, traffic and of course followed by decrease in sales for businesses online. Before talking about the checkers, let’s have an overview first what Google update is. For those of you who doesn’t know yet, Google has more than 200 factors being used in the algorithm to rank websites and provide us the relevant results we’re looking for. Every now and then, they do minor tweaks in their…
  • Google’s Softer Panda Update Coming Soon

    admin
    13 Mar 2014 | 7:47 pm
    At SMX West event held last March 11-13, 2014, Matt Cutts of Google announced that they are currently working on a ‘next generation’ panda update that will soften the algorithm. No release date yet was given but Matt said that the update will help small businesses that maybe affected by Panda update. People in some forums like webmasterworld are then discussing about it. Some of them are very positive: MrSavage: To me, this is the best news I’ve heard in a year+. It gives me some reason to hope. That’s a MAJOR shift in my mentality regarding what Google traffic…
  • SEO Computer Games – New Trend of Search Community

    admin
    6 Mar 2014 | 2:42 am
    SEO nowadays is more than just having the site rank in search engines and achieve great traffic out of that ranking. SEO now is not only extending its strategies in social media but also to computer games as well. Here are the list of new games SEO Computer games together with the companies behind them: Madoogle by Kettle Whistle - it’s a game similar to Angry Birds. Just select the character you want and start hiting the black hat guys! Play the game here. Donkey Cutts by Netvouchers - similar to Donkey Kong but characters are those famous in SEO world like Matt Cutts and Google…
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    The Web Hosting Bay

  • Photobox – Shape5 Joomla Template

    HostBay
    22 Apr 2014 | 7:03 am
    Photobox is a flat style template specifically designed for photographers or other artists to use as a portfolio style site. It has many great features to easily showcase one’s artistic talents. There are many great built in features such as full color control, custom highlight fonts, multiple logo locations, optional lowercase letters, and much more! […] The post Photobox – Shape5 Joomla Template appeared first on The Web Hosting Bay.
  • SM Cherry v1.0.1 – Themeforest Responsive Magento Theme

    HostBay
    22 Apr 2014 | 7:01 am
    SM Cherry – A professional theme with flat design for flower stores. Catching up the new web trend, SM Cherry has a minimalist, simple, elegant and clean style with flat design, 4 colors scheme and 3 menu types. This theme would be really perfect solution for showing your products more outstanding as well as enhance […] The post SM Cherry v1.0.1 – Themeforest Responsive Magento Theme appeared first on The Web Hosting Bay.
  • 10 linking strategies

    HostBay
    21 Apr 2014 | 7:09 am
    Google and Yahoo are the two among the three largest search engines. These bear a huge necessity on the internet. For achieving an outstanding web site one must execute an excellent business. Then one must be very much hopeful as well as friendly to the search engines. Then one must know about the main method […] The post 10 linking strategies appeared first on The Web Hosting Bay.
  • What is the Google Analytics?

    HostBay
    21 Apr 2014 | 4:25 am
    For any solution of the any organization’s cost, the use of web analytics is an excellent decision. This web analytic is smarter and trouble-free for the usage. Among the various web analytics, the Google analytics is the best one. This Google analytics is a type of web analytics which is widely used for getting the […] The post What is the Google Analytics? appeared first on The Web Hosting Bay.
  • [SEO] Simple SEO Process

    HostBay
    21 Apr 2014 | 1:56 am
    There is no entire plan for the Google optimization system, but the Google optimization system could result trough the following stage: 1.      Analysis of the competition Through this term one would be assisted to learn what tactics they are utilizing those “fight” with the organization to achieve the section. One might be able to learn […] The post [SEO] Simple SEO Process appeared first on The Web Hosting Bay.
 
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