SEO (Search Engine Optimization)

  • Most Topular Stories

  • How to Really Rank in Google SERPs

    Kaiserthesage
    Jason Acidre
    30 Apr 2014 | 7:51 am
    Ranking in Google’s search results has been a lot more challenging these days, compared to how SEO is typically done a decade ago. Over the years, Google has gradually integrated several advanced factors/metrics – mainly to fight web spam – and also to make the web search experience more relevant and useful to people worldwide. The post How to Really Rank in Google SERPs appeared first on Kaiserthesage.
  • How Does Google Index Tweets?

    Stone Temple Consulting - Digital Marketing Excellence
    Eric Enge
    9 Jul 2014 | 7:30 am
    In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking purposes, but we found lots of other interesting information in the process. Spoiler alert: Google does not index a particularly significant percentage of tweets at all [Tweet This!] The tweets it indexes are highly biased to people who have 1 million followers or more. [Tweet This!] Even for those high authority accounts, indexing is not particularly fast! [Tweet This!] Read on for the details of what we found!
  • 5 Essential Steps to Future Proof Your Website

    White.net
    Sam Hall
    15 Jul 2014 | 1:30 am
    In our ever-changing online world, it can seem like an SEO’s life is a never-ending attempt to keep up with algorithm changes. Constant fixes, undoing of old work performed by previous agencies, and trying to predict what the next shift will bring. It can be exhausting and even appear futile. But what if there was a way to make life easier? A way to future proof your website so that the next algorithm update didn’t destroy your last year of work? A way to ensure everything you do won’t have been undone or need to be redone in 18 months’ time? And there is a way! In fact, there are…
  • 5 Content Types That Always Get Links

    Receptional
    Barrie Smith
    3 Jul 2014 | 7:13 am
    How often have you heard the phrase “content is king”? I’m sure the majority of you just nodded your head. It’s a popular phrase that’s been around for a long time and looking at the Google Trends graph it has remained popular since it first broke onto the scene: Marketing is all about having a great product and then creating attention around it.  There’s not much difference in creating great content to generate traffic, attention and potential leads to your website. Here are 5 ideas that in my experience have proven to attract visits and links to your site. 1.   …
  • 3 Ways To Safely Diversify Your SEO Strategy

    Search Engine People Blog
    Heather Ribout
    22 Jul 2014 | 10:25 am
    Diversify by LendingMemo Are you solely focusing on that #1 spot? Are you constantly searching Google for your core service or product terms and seeing where you rank? You might be addicted to rankings! But Google constantly changes. With hundreds of updates and algorithm changes a year there is no set in stone guarantee: day to day your rankings can change. And if youre that focused on being number #1, you may be more willing to use drastic SEO practices. That in turn can lead to a manual penalty or an automated filter taking your site off the face of the Google planet. Instead, here are 3…
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    Search Engine Watch

  • Apparel PPC: Zappos Dominates the Competition

    Ashley Zeckman
    22 Jul 2014 | 11:30 am
    When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend.
  • 3 New Bing Ads Geotargeting Features Now Available

    Jessica Lee
    22 Jul 2014 | 10:30 am
    Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.
  • New App-Based Search Engine Startup Relcy Tries to Reset SEO

    Dan Cristo
    22 Jul 2014 | 9:00 am
    The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can't access. What could it mean for SEO?
  • Managing Your Robots.txt File Effectively

    Josh McCoy
    22 Jul 2014 | 6:30 am
    Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes.
  • 4 Amazing Things You Simply Must Know About Sensational Headlines

    Nathan Safran
    22 Jul 2014 | 4:30 am
    If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines.
 
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    Moz Blog

  • The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)

    evolvingSEO
    21 Jul 2014 | 5:15 pm
    Posted by evolvingSEOThe perception of success The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful? I think it depends on perception. The optimist might see this: 590 LinkedIn Shares (This also might be what you put in reports to your boss) :) The Twitter and Facebook manager might see this: 70 Tweets and 21 Likes I see this: Zero comments Same blog post; three different measures of success. One looks great, one is OK, and my measure says its a fail. But which perception is right? Which…
  • Calculating Estimated ROI for a Specific Site & Body of Keywords

    shannonskinner
    20 Jul 2014 | 5:15 pm
    Posted by shannonskinner One of the biggest challenges for SEO is proving its worth. We all know it's valuable, but it's important to convey its value in terms that key stakeholders (up to and including CEOs) understand. To do that, I put together a process to calculate an estimate of ROI for implementing changes to keyword targeting.In this post, I will walk through that process, so hopefully you can do the same for your clients (or as an in-house SEO to get buy-in), too! Overview Gather your data Keyword Data Strength of your Preferred URLs Competition URLs by Keyword…
  • How to Prove ROI Potential of Content Campaigns - Whiteboard Friday

    iPullRank
    17 Jul 2014 | 5:17 pm
    Posted by iPullRank We all know that creating and promoting content can be a ton of work (not to mention expensive). So how do we know whether it'll be worth it? In today's Whiteboard Friday, MozCon 2014 speaker Mike King shows you several ways you can be sure your content has the potential you need before you even start making it. For reference, here's a still of this week's whiteboard!Video transcription Greetings and salutations, Moz fans. My name is Mike King. I'm from an agency called iPullRank, and today here on Whiteboard Friday we're going to talk about how to…
  • Building Better Content By Improving Upon Your Competitors

    Bill.Sebald
    16 Jul 2014 | 5:17 pm
    Posted by Bill.Sebald In rock n' roll music, stealing is expected. Led Zeppelin allegedly lifted from lots of earlier blues and folk artists. The famous I-IV-V chord progression of The Wild One's song "Wild Thing" was used only a couple years later on "Mony, Mony." My favorite example of musical larceny - "Let It Be" by The Beatles, "Farmhouse" by Phish, and "No Woman, No Cry" by Bob Marley are built around the exact same chord progression. Yet in all these cases, the songs were tweaked enough to stand on their own in meaning, served as distinct entities, and inspired unique…
  • Demystifying Data Visualization for Marketers

    Annie Cushing
    16 Jul 2014 | 7:05 am
    Posted by Annie Cushing I presented on wrangling and demystifying the data visualization process for marketers at MozCon this year, and it turns out there was far more to talk about than could fit into that half-hour. For the sake of those who couldn’t make it and those who could but want to learn more, I pulled together this overview of my presentation, offering more detail than I could in the slides. To see all of the links shared in this post, check out my MozCon Bitly bundle. Demystifying Data Visualization for Marketers from Annie Cushing You may want to open the SlideShare file…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: Bing Ads Insertion Orders, Google Top In Satisfaction & Google Maps Nearby

    Barry Schwartz
    22 Jul 2014 | 2:04 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Generate Customer Experience Reviews For SEO Profit – Part I Here’s a question for all you search marketers out there: given the option, would... Please visit Search Engine Land for the full article.
  • How To Generate Customer Experience Reviews For SEO Profit – Part I

    Daniel Cristo
    22 Jul 2014 | 8:17 am
    Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access... Please visit Search Engine Land for the full article.
  • Reach & Frequency: The Forgotten Dimension Of GDN On AdWords

    Rebekah Schelfhout
    22 Jul 2014 | 7:50 am
    The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach:  The number of... Please visit Search Engine Land for the full article.
  • Bing Ads Puts Insertion Order Management Online

    Ginny Marvin
    22 Jul 2014 | 7:04 am
    Agencies or advertisers that have invoice billing enabled and use Bing Ads Insertion Orders can now create and approve IOs online rather than having to rely on email or fax. This has been a top request among agencies, in particular. Insertion orders can be created either by the customer or a Bing... Please visit Search Engine Land for the full article.
  • It’s Not Just Links: Why Nothing Is Safe In Online Marketing

    Julie Joyce
    22 Jul 2014 | 6:53 am
    Links have been under fire for years. And while I’m someone who provides link development services, I’ve never thought that links are all you need. In fact, if all of my clients would let me become more involved in other aspects of their marketing, I’d be absolutely gleeful.... Please visit Search Engine Land for the full article.
 
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    SEO Book

  • Guide To Optimizing Client Sites 2014

    PeterD
    16 Jul 2014 | 8:02 am
    For those new to optimizing clients sites, or those seeking a refresher, we thought we'd put together a guide to step you through it, along with some selected deeper reading on each topic area. Every SEO has different ways of doing things, but we’ll cover the aspects that you’ll find common to most client projects. Few Rules The best rule I know about SEO is there are few absolutes in SEO. Google is a black box, so complete data sets will never be available to you. Therefore, it can be difficult to pin down cause and effect, so there will always be a lot of experimentation and guesswork…
  • Google Search Censorship for Fun and Profit

    Aaron Wall
    14 Jul 2014 | 11:16 am
    Growing Up vs Breaking Things Facebook's early motto was "move fast and break things," but as they wanted to become more of a platform play they changed it to "move fast with stability." Anything which is central to the web needs significant stability, or it destroys many other businesses as a side effect of its instability. As Google has become more dominant, they've moved in the opposite direction. Disruption is promoted as a virtue unto itself, so long as it doesn't adversely impact the home team's business model. There are a couple different ways to view big search algorithm updates.
  • {This | The Indicated} {Just | True} {In | Newfangled}

    Aaron Wall
    1 Jul 2014 | 11:08 am
    A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveraging algorithmic journalism. Narrative Science has been a big player in the algorithmic journalism game for years. But they are not the only player in the market. Recently the Associated Press (AP) announced they will use algorithms to write articles based on quarterly earnings reports, working with a company named Automated Insights: We…
  • Building a Legal Moat for Your SEO Castle

    Eric Covino
    24 Jun 2014 | 12:40 pm
    About a month ago a year old case of an SEO firm being sued by it's client resurfaced via a tweet from Matt Cutts. I'd like to add something to this conversation that will be helpful for you as a service provider seeking to avoid that really, really scary issue. Some quick background information if I may? No specifics are allowed but I've been a party, on both sides, to actual litigation pertaining to SEO contracts (not services rendered, just contractual issues with a third-party). I've been the plaintiff and the defendant in cases involving contractual disputes and legal obligations so I,…
  • Have We Reached Peak Advertising?

    PeterD
    18 Jun 2014 | 10:42 pm
    The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013, an increase of 14% from the 2013 third-quarter total of $10.6 billion and an increase of 17% from the 2012 fourth-quarter total of $10.3 billion. 2013 full year internet advertising revenues totaled $42.78 billion, up 17% from the $36.57 billion reported in 2012. Search advertising spend comes out on top, but that’s starting to change: Search…
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    Search Engine Journal

  • LinkedIn Experiments With Location-Based Features To Connect Nearby Professionals by @mattsouthern

    Matt Southern
    22 Jul 2014 | 11:41 am
    VentureBeat reports that LinkedIn is experimenting with location-based features similar to those offered Foursquare. This information comes courtesy of LinkedIn designers Mauroof Ahmed and Moses Ting and first reported by VentureBeat. LinkedIn’s latest experiment comes at a time when the company is actively trying to boost engagement amongst its users. LinkedIn has made other comparable moves lately, including the introduction of redesigned Web profiles, and the launch of LinkedIn’s new Connected app. Ahmed and Ting tell VentureBeat that LinkedIn may extend the “signals” in its…
  • Google Glass: Segway for Your Face? by @albertcostill

    Albert Costill
    22 Jul 2014 | 8:25 am
    Do you remember when the Segway was first released way back in 2001? It generated a lot of buzz from heavyweights like Steve Jobs and Jeff Bezos, the media, and the general public. And why not? It is an easy to operate two-wheeled, self-balancing, battery-powered electric vehicle. In short, it was an achievement inventor Dean Kamen declared “will be to the car what the car was to the horse and buggy” in an interview with Time. However, there were obviously concerns over the public’s safety, along with the $3,000 plus price tag. Which doomed the Segway in the end. Some municipalities…
  • 5 Data-Driven Ways to Get Your Facebook Post Seen by Your Audience

    Sabel Harris
    22 Jul 2014 | 4:50 am
    If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone. Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on their toes anticipating what’s coming next. A current issue that many are facing is the decline of a post’s organic reach. Marketers have had their organic reach cut by more than half with their Page’s published posts. This change is caused by a deeper underlying issue—the competition to get seen on a fan’s News Feed is higher than…
  • How to Do Link Building at Offline Events by @linkbuildingjon

    Jon Ball
    22 Jul 2014 | 4:04 am
    As link builders, we can get a bit “stuck in our ways”. Sometimes we focus too much on the technical aspects of building links and forget that link building should be a creative endeavor. By allowing ourselves to be creative we begin to realize there are numerous way to build links through a multitude of channels. One such channel is offline, in the “real” world. Although links exist online, it doesn’t mean we can’t utilize offline strategies to build links. One of the best ways to build links offline is through events, and there are a number of ways to do this. […] The post…
  • Twitter Is Making Direct Messaging More Private And User Friendly by @mattsouthern

    Matt Southern
    21 Jul 2014 | 5:49 pm
    Twitter announced on Friday that changes are coming to their direct messages are sent and stored across the network. Twitter’s support account made the announcement via a Tweet that emphasized the upgrade would make deleting DMs more consistent: Over the next few weeks, we're rolling out an update that makes deleting DMs more consistent across web and mobile. http://t.co/VNtDXzwuvp — Twitter Support (@Support) July 18, 2014 This may not sound like a major updates, but it actually solves a huge problem with Twitter’s mobile app. Previously, when users deleted a direct message on the iOS…
 
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    Matt Cutts: Gadgets, Google, and SEO

  • On Leave

    Matt Cutts
    3 Jul 2014 | 1:15 pm
    I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of me. I talked about this as recently as last month and as early as 2006. And now, almost fifteen years later I’d like to be there for my wife more. I know she’d like me to be around more too, and not just physically present while my mind is still on work. So we’re going to take some time off for a few months. My leave starts next week. Currently I’m scheduled to be gone through…
  • Fun summer book reading suggestions?

    Matt Cutts
    9 Jun 2014 | 12:30 pm
    Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how to survive and get home with minimal supplies. It was a little heavy on the science, but I liked learning a couple things while reading it. I also enjoyed Flash Boys by Michael Lewis, even though it wasn’t fiction. I’m not much of a fantasy reader (normally I prefer sci-fi), but I did enjoy The Name of the Wind by Patrick Rothfuss and his follow-up…
  • 30 day challenge for June: treadmill desk!

    Matt Cutts
    1 Jun 2014 | 11:40 pm
    Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one weird, simple trick that helped. In previous “no email” challenges, I relied on sheer force of will not to reply to email. That didn’t work so well. In March, I tried something different: I used Gmail filters to take outside email, add the label “march2014″, and then made the outside emails skip my inbox. It turns out that getting those emails out…
  • 30 day challenge for March: no external email

    Matt Cutts
    26 Feb 2014 | 12:41 am
    In January 2014, my 30 day challenge was to limit my social media. That was a productive month. In February 2014, my 30 day challenge was to eat more slowly. I did that by counting to ten between chewing bites of my food. I tend to wolf down my food, which doesn’t give my stomach time to say “Hey, I’m full enough to stop.” I was also raised to finish everything on my plate, but sometimes it’s better to stop eating and leave leftovers on the plate. It’s actually been a really great challenge, and one I hope to keep doing in some form. For March 2014, my 30…
  • The decay and fall of guest blogging for SEO

    Matt Cutts
    20 Jan 2014 | 11:51 am
    Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more. Here’s an example unsolicited, spam email that I recently received: My name is XXXXXXX XXXXXXXX and I work…
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    Bruce Clay Blog

  • Could Disappearing Author Photos in Google SERPs Signal Coming Author Rank?

    Kristi Kellogg
    16 Jul 2014 | 12:16 pm
    Could Disappearing Author Photos in Google SERPs Signal Coming Author Rank? was originally published on BruceClay.com, home of expert search engine optimization tips. When John Mueller announced Google was “simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count,” he asserted that this change was simply an effort to de-clutter the search results page (SERP). Prominent Internet marketers, however, had their own theories on Google’s latest bold move. Here we evaluate some of the theories posed by industry…
  • SEM Synergy Returns to WebmasterRadio.FM

    Niki Payne
    16 Jul 2014 | 9:49 am
    SEM Synergy Returns to WebmasterRadio.FM was originally published on BruceClay.com, home of expert search engine optimization tips. After almost three years since its last episode, SEM Synergy is making a comeback to WebmasterRadio.FM. It’s the Internet marketing podcast you don’t want to miss hosted by leading search marketing expert Bruce Clay, president and founder of Bruce Clay, Inc. With new episodes starting July 16 (THAT’S TODAY!) at 11 a.m. Pacific time, 2 p.m. Eastern time, Bruce Clay will be joined by co-hosts Virginia Nussey and Mindy Weinstein. Together, the trio…
  • 8 Common Mobile Website Pitfalls to Avoid for SEO

    Niki Payne
    15 Jul 2014 | 11:54 am
    8 Common Mobile Website Pitfalls to Avoid for SEO was originally published on BruceClay.com, home of expert search engine optimization tips. With mobile Internet usage at an all-time high, Google has been cracking down on websites with poor mobile experience. Mobile web design and user experience must be addressed as part of any effective online strategy. The way a site handles traffic from mobile devices can directly affect that business’s presence in search results. Just this month, Google announced it was adding a disclaimer beneath mobile search results that redirect smartphone…
  • 3 Enhancements to Bing Ads Manager Rolling Out Now

    Michael Shore
    11 Jul 2014 | 4:02 pm
    3 Enhancements to Bing Ads Manager Rolling Out Now was originally published on BruceClay.com, home of expert search engine optimization tips. A few changes to the Bing Ads user interface are rolling out and we got a walk-through of them earlier this week. If you’re managing paid search campaigns on the Yahoo Bing network, expect to see these tweaks to your UI in the coming weeks. Exclude 0-Click Terms in Search Terms Report What it is: Faster report running time and a more refined data set in the returned report as the filter will return only search queries which resulted in clicks Why…
  • Best Practices for NEW Google Shopping Campaigns

    Diana Becerra
    11 Jul 2014 | 10:14 am
    Best Practices for NEW Google Shopping Campaigns was originally published on BruceClay.com, home of expert search engine optimization tips. Yesterday morning the Google Shopping Team, including Partner Education Manager, Nicole Premo, and Product Specialist, Chris Azalde, held their second Google+ Hangout where they discussed best practices for Shopping campaigns and AdWords Editor support. Nicole Premo Chris Azalde During the informational session, the Shopping Team reviewed a few items to keep in mind when managing the new replacement of PLAs and Shopping Campaign benefits. Whether…
 
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    Noble Samurai

  • How To Create A High-Converting Sales Presentation With The SINGLE Click Of A Button…

    Eugene Ware
    8 Jul 2014 | 12:23 am
    Have you ever tried to create a sales video to sell your product or service? If so, then you’ll be very familiar with how difficult it actually is to produce a video that hijacks your customer’s attention, builds desire for your product and ultimately closes the sale… The number one problem that most people face is being able to write effective sales copy to highlight the benefits of their product without sounding like a “hyped up” used car salesman. The great news is services like Vidsy can now guide regular business owners like you, step-by-step through the process of creating…
  • Announcing: Vidsy – Create profit-pulling sales messages in 90 minutes or less…

    Eugene Ware
    2 Jul 2014 | 5:41 pm
    Hi It’s Eugene here, CEO of Noble Samurai and I’ve got something really exciting to share with you today: Just a few weeks ago we released Vidsy – our new copywriting tool, that enables online business owners like you to create high-converting, profit-pulling sales messages in just 90 minutes or less (even if you’ve never written a line of sales copy before in your life). Since we launched, over 2,047 online business owners have subscribed to Vidsy, and in what has been the highest implementation rate I’ve ever seen, over 815 people have fully completed their first Vidsy…
  • Google’s new Keyword Planner – How it Makes Market Samurai faster!

    Support
    26 Aug 2013 | 7:27 pm
    We’re very glad to announce that after a long wait – Google has retired it’s old “Keyword Tool”, and replaced it with it’s new shiny “Keyword Planner”. For details of the changes and what this means for the functionality of Market Samurai please read our recent blog post. You can read more about some of the data changes (such as their removal of broad and phrase match data) that Google has made through their official blog article at https://support.google.com/adwords/answer/3141229 The good news is we’ve been working hard to make this…
  • New Google Keyword Planner Tool & Market Samurai Update

    Eugene Ware
    26 Jun 2013 | 8:16 pm
    The past week has been eventful here at Noble Samurai HQ, and we wanted to bring you up to speed with the state of the Keyword Research module in Market Samurai. Google announced in May this year that it would be replacing the Keyword Tool with its new Keyword Planner – you can read more about it here. The official word was they’d be retiring the Keyword Tool towards the end of July, so we immediately set ourselves the task of making our Keyword Research module work with the Keyword Planner. After 4 weeks, hundreds of cans of Pepsi Max, and countless lines of code by our development…
  • Copywriting and the Six Factors of Influence

    Noble Samurai
    15 Jun 2013 | 3:56 am
    When you own a business, be it a restaurant, a hair salon, or a deli, one of the most important factors to success is communication with your customers. The same is true of online websites. While brick-and-mortar business owners can simply speak to their customers in order to communicate, online businesses do not have the same luxury. Instead, online businesses have to use copywriting to communicate and influence their customers to do things. While copywriting might take on other purposes in other markets (for example, it can be used in magazines as a means of entertainment), its main purpose…
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    SEO by the Sea

  • Move Over TrustRank, Make Room for Trust Buttons

    Bill Slawski
    2 Jul 2014 | 8:48 am
    Years ago, I started referring to search results as recommendations, seeing how they’ve been starting to look more and more like that part of a page at Amazon that says “people who viewed this book also looked at these books.” When someone searches at a search engine, one of the things they look for in […] The post Move Over TrustRank, Make Room for Trust Buttons appeared first on SEO by the Sea.
  • Google’s Skybox Eye-in-the-Sky Acquisition

    Bill Slawski
    16 Jun 2014 | 2:20 pm
    As part of the regular business analysis that I do on an ongoing basis, I like to keep an eye out for acquisitions made by search engines, and look at the technology that those companies being acquired have filed patents for. When I heard about Google’s acquisition of Skybox, I jumped to the assumption that […] The post Google’s Skybox Eye-in-the-Sky Acquisition appeared first on SEO by the Sea.
  • Finding Entity Names in Google’s Knowledge Graph

    Bill Slawski
    5 Jun 2014 | 8:37 pm
    Most of us searchers and site owners and search engine optimizers are familiar with Google’s Link Graph, and how Google uses the connections between websites to help in ranking pages on the Web. In part, Google looks at the relevance of the content of a page compared to a query that a searcher enters at […] The post Finding Entity Names in Google’s Knowledge Graph appeared first on SEO by the Sea.
  • How Google Might Identify Synonyms for Entities Using Anchor Text

    Bill Slawski
    4 Jun 2014 | 5:47 pm
    When Google indexes the Web, it’s often been convenient to think about the search engine running two different methods or approaches that seem to run in parallel. One of those involves the crawling and indexing and ranking of pages on the web (and images, videos, news, podcasts, and other documents). The other approach doesn’t look […] The post How Google Might Identify Synonyms for Entities Using Anchor Text appeared first on SEO by the Sea.
  • Google’s Paid Link Patent

    Bill Slawski
    13 May 2014 | 7:11 pm
    There are things that we just don’t know about search engines. Things that aren’t shared with us in an official blog post, or search engine representative speaker’s conference comment, or through a publicly published white paper. Often we do learn some aspects of how search engines work through patents, but the timing of those is […] The post Google’s Paid Link Patent appeared first on SEO by the Sea.
 
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    Search Engine Watch - Latest

  • Apparel PPC: Zappos Dominates the Competition

    Ashley Zeckman
    22 Jul 2014 | 11:30 am
    When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend.
  • 3 New Bing Ads Geotargeting Features Now Available

    Jessica Lee
    22 Jul 2014 | 10:30 am
    Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.
  • New App-Based Search Engine Startup Relcy Tries to Reset SEO

    Dan Cristo
    22 Jul 2014 | 9:00 am
    The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can't access. What could it mean for SEO?
  • Managing Your Robots.txt File Effectively

    Josh McCoy
    22 Jul 2014 | 6:30 am
    Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes.
  • 4 Amazing Things You Simply Must Know About Sensational Headlines

    Nathan Safran
    22 Jul 2014 | 4:30 am
    If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines.
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    SEO Theory

  • Random Little SEO Tips Anyone Can Use

    Michael Martinez
    12 Jul 2014 | 11:56 am
    The problem with sharing SEO tips is that when more people use them they tend to become abused and spammy. But there are technical things you can share that should not become too problematic. Well, it’s all on you if…Read more →
  • Why It Is Always Easy to Earn Links for Any Website

    Michael Martinez
    8 Jul 2014 | 5:37 pm
    In case you haven’t noticed, the Link Strategy Wars have heated up again. You have the SEO pundits on one side saying “you built great content and no one came” and then you have me and an occasional other voice…Read more →
  • Why Your Link Audits Are Wasting Time and Money

    Michael Martinez
    1 Jul 2014 | 12:51 am
    Everybody audits links, including me. Sometimes I do it just because someone asks me to do it. Sometimes I do it because I think there may be a problem in a backlink profile. I always browse a new client’s backlink…Read more →
  • Why Citations Do Not Make Wikipedia and Similar Sites Credible

    Michael Martinez
    22 Jun 2014 | 8:04 pm
    If you search Twitter for word combinations like “Wikipedia credible” you may find people arguing back and forth about how credible the site is as a source of information. I even found a Tweet where someone wrote: “I hate when…Read more →
  • Why Build It and They Will Come Always Works

    Michael Martinez
    18 Jun 2014 | 8:54 am
    I love this idea: Build a great Website and people will come to it. It has never failed to work. In fact, “Build it and they will come” has been the foundation of my Web marketing strategies since I started…Read more →
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    The Search Agents

  • State of Paid Search Report: Q2 2014

    Michelle Silverstein
    17 Jul 2014 | 11:01 am
    Today we’ve released our quarterly state of paid search report for Q2 2014, and the data demonstrates solid growth across devices and search engines. Total clicks grew 36%, spend increased 22%, CTR jumped 58%, and CPCs fell 10%. Much of the growth can be attributed to increased advertiser focus on mobile devices, including both tablets and smartphones. Spend share on mobile devices continues to climb on a quarter-over-quarter basis, with overall mobile spend share reaching 29%. Mobile growth can be attributed in large part to smartphones, which are gradually becoming a “search anytime”…
  • Domino’s Has No Excuse Not To Be Prepared During the World Cup

    Holly Miller
    2 Jul 2014 | 1:55 pm
    Watching overtime of the World Cup match between USA and Belgium yesterday afternoon was perhaps the only thing more stressful than the hour and a half wait our entire LA office endured for our order from Domino’s pizza. There we were, 43 minutes into the match and 50 very hungry Americans. How did this happen? Ask Domino’s.  Apparently Domino’s didn’t plan ahead for the demand during a rather popular sporting event such as, oh I don’t know, the World Cup, and a match that just happened to coincide with lunch time (1PM). How could you not know? How could you not at least factor in…
  • Today: Canadian Legislation Attempts to Limit Online Spam

    Cassandra Caswell-Stirling
    1 Jul 2014 | 9:59 am
    (Caveat: I am not a lawyer, nor have I played one on TV. However, I am a law graduate and have passed a bar exam once upon a time, so my reading of the law is based on that background. Please consult with a media regulatory lawyer for any compliance issues or questions with this law). The Canada Anti-Spam Legislation, or CASL, goes into effect today, July 1, 2014. It is Canada’s attempt at limiting the amount of online spam people in Canada receive. CASL affects any advertising done over SMS, text messaging, email, or voicemail to anyone in Canada. The penalties for failing to follow the…
  • Travel Websites Lagging it on Mobile

    Michelle Silverstein
    25 Jun 2014 | 9:22 am
    Today, we released the latest edition of our Mobile Experience Scorecard report on the 100 most visited travel destination and accommodation websites based on data from Hitwise. The results reveal that a lot of travel sites are still failing to optimize for smartphone devices. Only 8 of the 100 sites used responsive web design, compared to 67 that served dedicated mobile sites and the remaining 25 that continued to serve the desktop version of their sites. The average load time for the 100 travel sites was 2.64 seconds, exceeding Google’s recommended time of 1 second. However, load times…
  • Faulty Redirects AKA “Fault Me” Redirects

    David Garcia
    9 Jun 2014 | 10:13 am
    If you have faulty redirects appearing in Google Webmaster Tools (GWT), now is the time to fix them! Faulty redirects DO impact rankings and now they’ll also impact CTR. Google just released an update to their SERPs which will notify users that they might be redirected to a page they didn’t intend to go to. What exactly is a faulty redirect, you ask? It is when you re-route mobile traffic headed to a non-mobile optimized page to your mobile-optimized home page. This often occurs when only the home page and a select few highly valuable pages are mobile-optimized, usually due to lack of…
 
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    Dev Basu

  • How to Deliver the Perfect Client Pitch

    Dev Basu
    4 Jul 2014 | 5:10 pm
    If you work as a consultant or for an agency, you probably spend a fair amount of time being remarkable, convincing, and irresistible. Of course, not all days turn out that way, and I have had a number of client pitches that could have gone better. What matters most is being able to learn from mistakes, and perfecting pitch techniques as you go along. In my opinion, it’s not enough to just deliver a seemingly good pitch on the surface, but rather to read between the lines and peer into your audience’s thoughts. Key Pitch Indicators 1. Overtones We recall only about 50% of information…
  • How to Bring a Little Joy in Everything You Build.

    Dev Basu
    1 Jul 2014 | 6:54 pm
    You could have the slickest new toy, with the biggest screen, the fastest software, and beautiful user experience…and it wouldn’t matter unless you make your product memorable.  Memorable. Not just because it is the greatest thing since sliced bread or because it saves you hours every day or because it just freakin’ works, but memorable because it brings you joy every time you experience it.This is not about user experience in it’s traditional sense. This is about maximizing user happiness. The smallest things can make the difference.This weekend my wife Amy bought me a Kindle…
  • 26 Things I Learned at Age 26

    Dev Basu
    1 Jul 2014 | 5:57 pm
    “Love yourself like your life depends on it, because your life does depend on it.” At age 26 I want to share a few things I’ve learned over the years about living a prosperous and purposeful life. 1. Never Accept Anyone Else Telling you What You Can or Cannot Do. No one can decide what you’re capable of except you. Don’t let anyone choose which lines you want to colour in. 2. If You Don’t Go After What You Want, You’ll Never Have It. The biggest enemy of progress is using the phrase “someday”. Successful people don’t wait for opportunities — they create them. 3.
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    Marketing Pilgrim - Internet News and Opinion

  • Amazon Wallet takes the online retailer into the real world

    Cynthia Boris
    22 Jul 2014 | 2:41 pm
    There’s been a lot of talk about Amazon getting into the mobile payment market and it looks like they’re taking the first step with a new app. Amazon Wallet is now available for Android users through the AmazonApp store and Google Play. It’s listed as a Beta release and that’s good, because this little piggy has a long way to go. As it stands now, the app only does one thing. It keeps track of your loyalty and gift cards so you don’t have to carry them around in your wallet. . . except when you have to. (Says Amazon: Physical gift cards may be necessary for…
  • Online retailers say paid search is tops for customer acquisition

    Cynthia Boris
    22 Jul 2014 | 1:39 pm
    What would you say is the most effective marketing tactics for acquiring new customers? 85% of retailers in the new 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, said paid search. Only 81 retailers participated in the survey, which was conducted through May and June of 2014, but even if the number was 810 the result likely would have been the same. Search still works. It’s familiar to both marketers and customers and as long as Google keeps turning out excellent results, paid search will continue to be a blockbuster. Think about all the things you looked for on…
  • The Facebook backlash? The rise of private online journals

    Andy Beal
    22 Jul 2014 | 8:29 am
    This past week I launched Journalate, an online private journal. I had two reasons for building Journalate. First, I wanted a place where I could share and review my thoughts, ideas, prayers, and rants from any device–without worrying that they would be seen by the wrong person. Journalate was built to be secure, encrypted and private. Secondly, as someone that has watched reputations self-destruct because of something that should not have been posted publicly, I figure there was a need for something that let you get your ____ rant off your chest. A safe place to express your…
  • Sports apps have the highest abandonment rate. How sticky is your app?

    Cynthia Boris
    21 Jul 2014 | 3:02 pm
    When we talk about an app being sticky, we’re not talking about candy-coated fingers on a mobile phone. Sticky is the icky term mobile mavens use to evaluate app loyalty. And if you thought getting people to download an app was tough, wait until you see what it takes to keep them coming back on regular basis! According to this infographic by Localytics , 20% of apps are only opened once! Also, if an app is only opened once in 7 days, there’s a 60% chance it will never be opened again. Wow. Sports apps have the highest abandonment rate. I wonder if that’s because sports are…
  • Save now, read later: Facebook adds bookmarking option to posts

    Cynthia Boris
    21 Jul 2014 | 1:53 pm
    The downside of Facebook’s popularity is that you’re hit with way more information than you can process in one sitting. This is especially bad news for marketers because even though I might like your product, I’m going to pass right by if I’m too busy to read your post when it pops. Solution: Facebook Save Save is Facebook’s version of what everyone else calls bookmarking. Save let’s you save posts to explore further when you have more time or when the time is more appropriate. Some posts will have a Save button at the bottom, otherwise you click the drop…
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    Search Engine People Blog

  • 3 Ways To Safely Diversify Your SEO Strategy

    Heather Ribout
    22 Jul 2014 | 10:25 am
    Diversify by LendingMemo Are you solely focusing on that #1 spot? Are you constantly searching Google for your core service or product terms and seeing where you rank? You might be addicted to rankings! But Google constantly changes. With hundreds of updates and algorithm changes a year there is no set in stone guarantee: day to day your rankings can change. And if youre that focused on being number #1, you may be more willing to use drastic SEO practices. That in turn can lead to a manual penalty or an automated filter taking your site off the face of the Google planet. Instead, here are 3…
  • What Is The Best Way to Guest Blog To Get the Results You Want?

    Bernadette Coleman
    22 Jul 2014 | 6:25 am
    I'm pretty sure I don't need to tell you why guest blogging is great. But if you need to hear it again, here it is: guest blogging is GREAT! It helps you to gain exposure and reach out to your target market. Done correctly, guest blogging can help you get the results that you want. That's not to say that every blog you post should be a sales tactic of some sort. That would be wrong, and your blog posts would emit a stench that screams I'm really just a creepy sales letter in disguise! Buy what I want you to, now! In fact, guest blogging is all about providing value to your…
  • Inbound Marketing on a Shoestring Budget [5/5]: Delight

    Andrew Marsh
    21 Jul 2014 | 10:29 am
    Delight by Wen Nag (aliasgrace) A referral is incredibly valuable. The best way to increase referrals is by delighting your current customers. The fringe benefit of delighting customers is that it will help with your retention rate. We can delight our customers via these 3 tools: 1. Email Communication Now that we have the sale it is important that we stay in touch with the client. We can create a new workflow for clients based on the product/service they have purchased. Quality is more important than volume. We need to let the client know that we value their business and we are willing to…
  • How to Develop a Content Strategy for an Unfamiliar Niche

    Adrienne Erin
    21 Jul 2014 | 6:25 am
    You know the feeling you get when you get a new client who needs a content strategy for a niche you know nothing about. Without knowing the details of the industry, including the competitions shortcomings, it can be a challenge to create a successful campaign. It's important to increase your knowledge and develop a strategy that will succeed – but how do you do that when you know nothing about their industry? Suppose a company like HydroWorx, a world leader in aquatic therapy equipment, consulted you for your content strategy services. With limited knowledge on their products,…
  • Local Keyword Research in 2014 and Beyond

    Mike Wilton
    18 Jul 2014 | 10:25 am
    Last year I did a lot of writing around the web focused on local keyword research, so much so that I had vowed not to do any content on the subject matter in 2014, but alas here we are and I'm doing another piece on local keyword research. Overall the fundamentals of local keyword research haven't changed, and I'll even be recapping some of the methods I've outlined before with some updated info based on recent changes to Google's local products and just the overall change in the local search climate, but more importantly I'll be sharing some insights into…
 
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    Sugarrae aka Rae Hoffman

  • SpyFu Review – Keyword Research, Link Outreach Tools & Much More

    Rae Hoffman
    2 Jul 2014 | 10:34 am
    If you’re a regular reader of this blog or have seen me speak, then you already know that I’m a big fan of SEMRush. That said, if you’ve read my posts about finding profitable keywords, then you’ve probably also noticed that I have a paid subscription to the SpyFu keyword tool as well. Now, there’s a lot of overlap between these tools, but there is a reason I have a subscription to both. Below I’ll dive into SpyFu specifically and cover what it is, what it does, how you can use it to improve your online marketing campaigns and give some information on SpyFu…
  • You&A with Matt Cutts at SMX Advanced 2014 (& Where is the Penguin Update?)

    Rae Hoffman
    14 Jun 2014 | 9:43 am
    Every year at SMX Advanced Danny does a You&A with Matt Cutts where audience members submit questions, Danny asks them (the ones he feels are the most valid to a large audience anyway) and Matt answers them. I live tweeted this year’s session and this is the roundup of those tweets along with anything I personally wanted to add. ;-) Danny and Matt pre-chat with an awesome photobomb courtesy of Michelle Robbins. Ha. That chat began with Matt throwing stuffed hummingbirds and other swag from the stage. Danny asked if Matt had any announcements (he said he had a lot of them) and said…
  • The Parent’s Guide to Instagram (& How to Protect Your Kids on the Service)

    Rae Hoffman
    7 Jun 2014 | 6:19 am
    Sometimes I take my knowledge of social media for granted. Because the truth is that while everyone under the age of 18 has never known a world without internet or cell phones, most parents have a hard time keeping up. My work requires me to use and be heavily involved with social media, and even I’m still not sure what the true purpose of Snapchat is. Yesterday afternoon a friend of mine posted something on Facebook that I found disturbing as a parent. The photo below (posted with permission) is a screen shot of a photo that her daughter had posted on Instagram. This isn’t some…
  • What the Mainstream Media Doesn’t Get about Panda

    Rae Hoffman
    22 May 2014 | 6:21 pm
    It seems the mainstream media has finally caught up – not everyone who gets screwed by Google is a spammer getting his just deserts. MetaFilter has apparently been dying a slow and painful death as a result of the Google Panda updates. And, I’m sad to say a little part of me smiled. Am I happy to see any small business suffer? Hell. No. Do I want MetaFilter to suffer? Again. Hell. No. But, with MetaFilter’s decline comes the mainstream media’s attention on Panda. The mainstream media who – until now – had their head in the sand, happily lapping up the…
  • My “Meet the Search Engines” SMX West 2014 Takeaways

    Rae Hoffman
    16 Mar 2014 | 9:13 am
    When I walked into the “Meet the Search Engines” session at SMX, I definitely wasn’t planning to “live tweet” it. Typically these sessions consist of Duane Forrester offering up clear directives to rank well in Bing while Matt Cutts gives very vague answers in relation to ranking in Google. I have to say though that Matt – while still vague at times – was more forthcoming in this session than I’ve seen him in recent years, and thus my tweets ended up being multiple in volume. *Photo (used with permission) credit goes to Virginia Nussey from the…
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    Search Engine Guide : Small Business Search Marketing

  • Yeah, But... I Already Rank For My Company Name

    15 Jul 2014 | 7:12 am
    by Stoney deGeyter Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them "Yeah, Butters." And if you've been following this series, you understand why. One of the common objections we hear is, "But we already rank for our company name, so why do I need SEO?"There are a couple dynamics at play here. One, you're probably seeing personalized results, not necessarily what the rest of the world sees. And two, because... and this is important here... UNLESS YOU'RE A WELL-KNOWN BRAND, NOBODY IS SEARCHING FOR YOUR COMPANY…
  • Does the Internet allow more differentiation?

    25 Jun 2014 | 1:13 pm
    by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing message--most about differentiation. But how does the Internet change the way marketers discuss differentiation? Does the Internet allow more differentiation? Read on. The biggest difference between digital marketing and other kinds of marketing is…
  • Not Every Piece of Web Content Is a Masterpiece--Nor Should It Be

    21 Jun 2014 | 4:21 pm
    by Stoney deGeyter There are two types of writers:Those who write and produce masterpiecesThose who write to produce masterpiecesThe difference between the two is that the first one is a better writer than the second.Writing to Produce a MasterpieceThe writer who writes to produce masterpieces probably writes a lot less, and a lot less likely to be happy with the content they produce. There is always a flaw, always something to be edited, tweaked or fixed. Writing to produce masterpieces is paralyzing!George Lucas is a great example. Most would agree that Star Wars was a masterpiece. But 20…
  • Is Your Hosting Coasting? Here's How Site Speed Affects SEO

    19 Jun 2014 | 4:53 pm
    by Jayson DeMers Search engines consider hundreds of factors to determine search engine rankings. Many of these factors are related to a website's content, such as its text and titles, or to the authenticity of the site itself. Several years ago, Google announced yet another consideration regarding ranking; the speed with which site visitors can view the pages. Unfortunately, a significant amount of speculation remains regarding what constitutes sufficient speed, and just how much site speed affects rankings. Concern is heightened now that slow mobile sites can also be penalized. It is…
  • SEO is a Partnership, Not a Solo Endeavor

    9 Jun 2014 | 2:10 pm
    by Stoney deGeyter Where do the lines of responsibility of SEOs and their clients fall? Is the SEO solely responsible for the success or failure of the SEO client? Is the client responsible for anything? Or is there reasonable argument that they both can be held responsible? A couple years ago I wrote out an SEO's Bill of Rights as well as an SEO Client's Bill of Rights. Both articles are worth a read as they lay out some of the expectations that both SEOs and their clients should be able to agree to. But I wanted to extend that conversation a bit, especially in light of the recent news of an…
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    Online Marketing Blog - TopRank®

  • Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

    Lee Odden
    21 Jul 2014 | 8:29 am
    Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right? Events are a big part of how I stay connected in the industry and create content. I also get to learn a lot from the awesome people I meet at conferences – both offline and online. In fact, I must REALLY like learning and building my network because over the next 3 months at least 8 events are in…
  • Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical

    Ben Brausen
    18 Jul 2014 | 4:30 am
    Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S. search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what publications and people were the most influential in the Twittersphere. Search Engine Watch REPORT: Facebook, Google To Represent 15% Of Total…
  • Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers

    Lee Odden
    16 Jul 2014 | 3:46 am
    Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too. I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing what we do is something that isn’t really satisfied by just one phrase.  Content, Search, Inbound, Multi-Channel, Integrated, all seem to have their place, but “Digital” seems to express what most companies are creating in their marketing right now. As much as people toss around “digital marketing”, I get the impression…
  • Two Marketing Tips for Creating More Meaningful and Profitable Content

    Lee Odden
    14 Jul 2014 | 7:16 am
    Understand Globally, Communicate Locally Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for a well known video hosting platform. Working with professionals from so many different countries, cultures and customs requires careful attention to communications and behavior – not entirely unlike how marketers who create content need to flavor their message according to the unique needs of each target audience. He shared with me how things like accepting a business card from someone in China and then writing…
  • Online Marketing News: #NewTweetRecord, B2B Wants To Go Automatic, Tweeting Is Bad For The Bedroom

    Ben Brausen
    11 Jul 2014 | 4:30 am
    With 35.6 Million Tweets, Germany’s 7-1 #WorldCup Win Over Brazil Sets A New Twitter Record [STATS] - Tuesday, in a match that will be remembered for a long time and likely take the host nation (and its ardent fans) years to recover from, Germany humiliated a Sunday league-esque Brazil side 7-1 in the World Cup semi finals. AllTwitter How To Be in the Top 5% of Bloggers [Survey] - Orbit Media Studios conducted a survey of more than 1,000 bloggers to better understand the processes of industry experts. Respondents answered questions about time spent on a typical post, frequency, editing,…
 
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    John Battelle's Search Blog

  • Content Marketing And the New Mainstream

    jbat
    8 Jul 2014 | 8:39 am
    The post Content Marketing And the New Mainstream appeared first on John Battelle's Search Blog. (image) On the eve of our third annual P&G Signal (a private event I’ve produced for P&G these past few years) comes this piece in HBR: The Content Marketing Revolution. Just this morning I was reflecting on the speed with which the idea that “all brands are publishers” has moved from evangelical blog post to standard business practice – less than four years since we officially canonized it at FM, and about seven since I first began writing about…
  • Else 7.7.14: You’re Not A Target Till You Are

    jbat
    7 Jul 2014 | 11:26 am
    The post Else 7.7.14: You’re Not A Target Till You Are appeared first on John Battelle's Search Blog. The past week brought fresh revelations about how the NSA targets US citizens, and new insights on the founders of Google, the history of technology, and ongoing stories from Facebook and the EU. To the links…. In NSA-intercepted data, those not targeted far outnumber the foreigners who are – The Washington Post - This is a long-ish read, but please, if you read only one story, read this one. The details are important, and most likely will be the basis of alot of debate…
  • On Media, Ro Khanna, the NSA, and the Future of the Internet: Bloomberg Video

    jbat
    2 Jul 2014 | 4:50 pm
    The post On Media, Ro Khanna, the NSA, and the Future of the Internet: Bloomberg Video appeared first on John Battelle's Search Blog. I had a chance to go on Bloomberg today and co-host with Cory and Emily, which was fun. They asked me about my post on Monday, and I answered thusly: I also got to help interview David Medine, who chairs the privacy task force for the Obama Administration: And Ro Khanna, who is running for Congress in the heart of Silicon Valley: And lastly, I got to opine on the future architecture of the Internet: The post On Media, Ro Khanna, the NSA, and the Future of…
  • A Return To Form In Media

    jbat
    30 Jun 2014 | 5:45 pm
    The post A Return To Form In Media appeared first on John Battelle's Search Blog. Once upon a time, print was a vibrant medium, a platform where entrepreneurial voices created new forms of value, over and over again. I’ll admit it was my native platform, at least for a while – Wired and The Industry Standard were print-driven companies, though they both innovated online, and the same could be said for Make, which I helped early in its life. By the time I started Federated, a decidedly online company, the time of print as a potent cultural force was over. New voices –…
  • Else 6.30.14: Input, Output, Kaput

    jbat
    30 Jun 2014 | 10:50 am
    The post Else 6.30.14: Input, Output, Kaput appeared first on John Battelle's Search Blog. This past week in tech brought Google’s I/O developer conference, and with it lots of debate on the culture of the Valley, the future of links in the mobile world, the end of the Internet (again), and the death of the IPO. To the (dead? resurgent?) links: In­side the Mir­rortoc­ra­cy – Carlos Buenos  From time to time a commentator hits the mark when it comes to the Valley’s culture. This piece resonated for many last week – and sparked a renewed debate about whether…
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    Ask Kalena

  • Fast Five in Search – Week 30, 2014

    Kalena Jordan
    20 Jul 2014 | 9:43 pm
      The news is all about search engines this week. So much is happening in the industry right now, I can barely keep up with it all. Here’s this week’s Fast Five: 1) Bing Now Accepting Right to Be Forgotten Requests in Europe by Jennifer Cowan. The landmark ruling in May against Google by the European Union Court of Justice has now influenced Bing. The search company has released a request form for Europeans wishing to take advantage of the recent “right to be forgotten” edict issued by Europe’s top court. 2) Yahoo Search Share Falls Below 10 Percent for…
  • Q and A: What are some typical daily tasks of a SEO business?

    Kalena Jordan
    18 Jul 2014 | 2:38 am
    Hello Kalena I have read a handful of your blog posts and LOVED THEM. I’ll get to the point. I was looking to see if you could write a post on daily tasks of an SEO business if you had ONE client (to keep it simple). I have about 60 domains that I use to test SEO techniques, I own two businesses with I SEO myself, I attend many webinars, buy books etc to keep my SEO skills sharp. I pretty good with SEO and running a business. My problem now is I’d like to run an SEO business but I don’t know what a client wants from me on a day today basis for results. Could you possibly…
  • 10 Free Ways to Size Up Your Online Competition

    Kalena Jordan
    14 Jul 2014 | 7:24 pm
    When it comes to marketing, we all like to keep a close eye on what our competitors are doing. Competitive intelligence essentially means understanding what’s happening in the world outside your business so you can be as competitive as possible. Here are ten of my favorite tools for sizing up the online competition. All of these are either free of charge or have a free trial that you can take advantage of: 1) Ispionage – This is hands-down my favorite tool for gathering competitive intelligence. You can use it to view a nearly endless range of Search Engine Optimization (SEO) and…
  • Fast Five in Search – Week 29, 2014

    Kalena Jordan
    13 Jul 2014 | 3:50 pm
      If you’re a long term reader of this blog, you’ll know that I sometimes write articles for SiteProNews. Sometimes I’ll get a reader question here and I’m able to say “I just wrote an article about that topic” and point to the article over at SPN. But apart from the occasional Q&A reference, I’m not great at promoting my own articles. So for today’s Fast Five, I thought I’d share with you the last 5 articles I wrote for SiteProNews. Here’s this week’s Fast Five: 1) What to Blog About When You Have Nothing to Blog…
  • Q and A: Why doesn’t Google index my entire sitemap?

    Kalena Jordan
    10 Jul 2014 | 3:13 pm
    Hello Kalena I’ve submitted my sitemap to Google several times, and it doesn’t spider more than 57 pages even when I add more pages. I can’t figure out why and would really appreciate your help! My website is [URL withheld]. The sitemap I submit to google is called sitemap.xml. I’m working on the site currently, and I want google to find the changes and new pages. Thanks! Greg ————————————– Hi Greg I’ve had a look at your sitemap and your site and I’ve worked out the problem. I think you’re going to…
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    aimClear® Blog

  • Succulent SEO Secrets, Tasty Tactics, #Visibility_14 Is HERE!

    Jake Taylor
    15 Jul 2014 | 1:24 pm
    Tomorrow, marketers and SEO professionals will flock to the Windy City to divulge and consume tasty tactics and succulent SEO secrets. The inaugural Searchmetrics Visbility_14 conference has arrived. When Marcus Tober, Founder and CTO of Searchmetrics, began developing search analytics software, the landscape was quickly evolving. Now both Marcus and his company are mainstay SEO names.  Visability14 is Marcus Tober’s take on the SEO universe, embodied with sessions, speakers, concepts and energy. Visbility14 promises to serve an eclectic mix of topics ranging from content optimization to…
  • Varnish Cache, Firebase & Node.js: Three Geek DEV Tools Discovered At Future Insights Live

    Reed Fulghum
    10 Jul 2014 | 9:22 am
    aimClear had the pleasure of attending Future Insights Live 2014 in Las Vegas last month, where some amazing developers, designers, and thought leaders in the industry shared their thoughts. The four-day conference showcased tools and ideas to help improve the performance and usability of web applications. Read on to learn about the three most discussed tools from the conference that we are excited to start using around the office. Varnish Cache We know what you’re thinking “Woohoo, application caching! I want some of that…” Well, maybe you weren’t thinking that,…
  • Amanda Johnson Discovered: Duluth Artist Shines In Gorgeous aimClear Gallery Debut

    Marty Weintraub
    9 Jul 2014 | 12:25 pm
    aimClear has opened an ambitious new Duluth art gallery, focused on highlighting talented Minnesota artists. Hosted on the recently completed third floor of aimClear’s legendary Superior St. office, viewing is by appointment. So, please reach out to us if you would like to visit. This quarter, in aimClear’s gallery debut, we’re thrilled to exhibit artist Amanda Johnson’s gorgeous paintings. Amanda brings intriguing and eclectic life experience to her paintings. [Amanda Johnson Gallery Opening Video] No stranger to the Duluth area, you may know her as Amanda Thralow. She’s an Inc.
  • Passionate Web App Developers Need Apply! aimClear Is Hiring

    Marty Weintraub
    9 Jul 2014 | 11:50 am
    aimClear is thrilled to be hiring seasoned professional web application developers. The complete job listing is posted here. Read on for more about our company and the opportunity. Step right into a primary role helping aimClear scale our suite of proprietary marketing tools. Join us in Duluth. We seek on-site team members, emergent professional leaders with substantial experience building hyper-functional web apps that are (or should be) used by many. This is not a virtual or freelance gig. This is the starship’s deck. Simply put, these dev jobs will make a huge difference to…
  • Sweet (as a Georgia Peach)! Marty Weintraub to Speak at #SESATL

    Amber Krohn
    8 Jul 2014 | 9:40 am
    The Fourth of July may be over, but here at aimClear, there is still reason to celebrate! After a long weekend, we’re looking forward to attending and speaking at SES Atlanta this Wednesday July 9th, at the Hilton DoubleTree Buckhead. SES is back, and claims more digital marketing punch than ever before. While the SES Conference & Expo series rebranded to ClickZ Live, the new SES event series aims to return to its roots, emphasizing organic and paid search strategies. This is the first annual SES Atlanta, but online marketers should keep their eyes peeled as the SES series plans to…
 
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    Branded3

  • How to use crowdsourcing in your SEO strategy

    Laura Crimmons
    22 Jul 2014 | 6:24 am
    Crowdsourcing content is a tried and tested method of engaging with your audience and customers to create content that they’re genuinely interested in. However, there seems to be a myth that crowdsourcing campaigns are expensive and require thousands of participants, we don’t believe this at Branded3. We love creating campaigns that involve crowdsourcing content from influential bloggers as these often have a win-win for both parties; the client receives some quality content and the blogger receives promotion from the client. The best thing about this method is that you don’t need…
  • Blocked.org.uk: Which ISP isn’t showing your site?

    Tom Armenante
    21 Jul 2014 | 5:53 am
    In today’s digital world, webmasters are trying their hardest to obtain as many visits to their site as possible, then invest a lot of money trying to make users convert when they arrive there. By answering one simple question – ‘Who isn’t showing my website?’ – blocked.org.uk allows you to make sure that you’re not missing out on any valuable traffic. With privacy and parental guidance regulations becoming increasingly strict in the UK and ISPs trying to ensure they adhere to them, it’s worthwhile finding out if your website is being blocked when it shouldn’t be.
  • Creating Branded3’s Google Street View tour

    Andy Curry
    18 Jul 2014 | 5:39 am
    Why on earth would a company want a Google Street View tour of their own offices? I’ve heard the arguments that it’s a pretty self-indulgent thing to do; the equivalent of a business reaching its giant brick arm out and taking a big old corporate selfie. In some cases, these cynics might be right, but I believe there are a myriad of great reasons for the Google Car to grind its way up our stairs and cruise majestically around B3’s corridors. We’re a company built on people; we only employ damn good folk and we’re intensely proud of that. We work collaboratively and support one…
  • Magento Live UK: 2014

    Douglas Radburn
    17 Jul 2014 | 3:24 am
    This week, Branded3 attended MagentoLive UK 2014. This was a two day event at the Park Plaza in London aimed at Merchants, Vendors, Developers, Affiliates and Marketeers. With such a large array of potential audience members, the Magento Team gave a series of great general and breakout sessions that were focussed more on specific audiences, such as the technical or marketing track. The morning kicked off with a general welcome session, including information from Braintree about their advances with integration of PayPal, repeat billing and the security enhancements around saving card details…
  • The real World Cup 2014 winner was social media

    Natasha Nanner
    15 Jul 2014 | 3:03 am
    Despite Germany technically being crowned champions of the 2014 World Cup, it’s clear that the real winner of this summer’s sporting extravaganza was social media. Millions of football fans took to various social channels to show support for their teams, discuss match tactics, mock players (when deserved, of course) and share scores. On top of that, many brands across the globe made sure to get in on the action by creating attention-grabbing campaigns that engaged their followers and proved that they were one step ahead of the social media crowd. So who came out on top? Here’s a rundown…
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    Stone Temple Consulting - Digital Marketing Excellence

  • Rand Fishkin: Content Marketing: Separating Success From Failure – Episode 5

    Eric Enge
    16 Jul 2014 | 11:14 am
    Few people in the online marketing world have become as well-known and respected as Rand Fishkin, founder of Moz. In today’s show host Eric Enge and guest co-host Mark Traphagen get Rand to share from his vast experience in content marketing. Rand talks about what works, what doesn’t, and why content marketing may not be for everyone. This episode of the #DMEShow, Content Marketing: Separating Success From Failure, originally aired on July 10th, 2014. Click Here to listen to the fifth episode! Rand was, as always, a great guest. For a full list of all past DMEShows, check out our…
  • AJ Kohn: Social Media and SEO – The Real Honest to Goodness Scoop – Episode 4

    Eric Enge
    16 Jul 2014 | 10:33 am
    As the popularity of the social web has grown, many people assume that search engines like Google are making use of a so-called “social signal” to influence their search rankings. But is that actually the case? Our guest AJ Kohn is one of the most trusted and respected observers of the interaction of search and social. In this episode, host Eric Enge engages AJ in a deep dive into the realities of social SEO. Some of their observations may surprise you! Get ready to have your assumptions challenged. This episode of the #DMEShow, Social Media and SEO – The Real Honest to…
  • How Does Google Index Tweets?

    Eric Enge
    9 Jul 2014 | 7:30 am
    In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking purposes, but we found lots of other interesting information in the process. Spoiler alert: Google does not index a particularly significant percentage of tweets at all [Tweet This!] The tweets it indexes are highly biased to people who have 1 million followers or more. [Tweet This!] Even for those high authority accounts, indexing is not particularly fast! [Tweet This!] Read on for the details of what we found!
  • How Many Social Network Users Follow Each Network’s Own Account?

    Mark Traphagen
    30 Jun 2014 | 12:25 pm
    Carter Elkin-Paris, our Content Marketing Manager, got to pondering one night recently. He wondered if it was typical for social media network users to follow the official account of the network they had joined. It certainly seemed like it might be a common behavior. If you had enough interest to join a network, wouldn’t it follow that you’d at least want to follow that network’s account? So Carter looked up the numbers, and for the three largest social networks (in terms of reported active monthly users)–Facebook, Google+, and Twitter, this is what he found: As you…
  • Lee Odden: Integrate or Disintegrate: The Future of Marketing – Digital Marketing Excellence Podcast Episode 3

    Eric Enge
    24 Jun 2014 | 7:00 am
    People don’t buy in silos and they don’t market in them either. That’s just one of the dozens of bits of marketing wisdom Lee Odden will share in this episode. Lee is a consultant to many of the best-known brands, a sought after worldwide conference speaker, and author of top selling books such as “Optimize.” He sat down with Eric to talk about the radical ways marketing is changing, and what your brand needs to do to stay ahead of the curve. This episode of the #DMEShow, Integrate or Dis-Integrate: The Future of Marketing, originally aired on June 5th, 2014.
 
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    Bing Ads Blog

  • Tips for Spicing Up Your Keyword Relevance Score

    Gwendolyn Kestrel - MSFT
    22 Jul 2014 | 9:00 am
    Excellent keyword relevance is critical for a high Quality Score --a better Quality Score means increased chances to serve and sometimes even lower cost-to-serve! For example, consider the Contoso Spice Company. Their recipe for success includes marketing...(read more)
  • Get Started Australia (Part 7/9): Setting the Right Bids & Budgets

    John Kim - MSFT
    21 Jul 2014 | 10:41 pm
    In our previous post we learned about the differences between match types and negative keywords. In this post we will discuss setting campaign budgets and choosing the right bids for the keywords and match types combinations you have selected. Setting...(read more)
  • Now Available: Online Insertion Orders Make Billing Easier Than Ever in Bing Ads

    Sachin Tayade - MSFT
    21 Jul 2014 | 11:00 am
    Simplifying the insertion order process has been a top customer request, and we are pleased to announce that you can now create and manage your insertion orders online, through Bing Ads or Bing Ads API . If you currently use or intend to use insertion...(read more)
  • New and Improved: Targeting Updates Now Available in Bing Ads

    Devang Gandhi - MSFT
    18 Jul 2014 | 8:00 am
    A number of you have asked for enhancements to the targeting capabilities in Bing Ads. We are very excited to announce that we’ve made several improvements in this area. 1. New/improved map control We have improved the map control so you can...(read more)
  • Canadian Case Studies: How Two Companies Discovered the Power of Bing Ads

    Michelle Walls - MSFT
    17 Jul 2014 | 10:00 am
    With 15 million unique searchers that represent 275 million monthly searches in Canada, the Yahoo Bing Network gives advertisers a huge opportunity to reach potential customers. 1 Canadian advertising agencies OutReach Media and 6S Marketing have discovered...(read more)
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    Get Elastic Ecommerce Blog

  • Twitter and Facebook Commerce: Will It Blend?

    Linda Bustos
    21 Jul 2014 | 11:46 pm
    Last week was a hot one, with Twitter announcing its acquisition of cross-channel promotions startup CardSpring, and Facebook testing a “Buy” button, joining Twitter who launched the same feature last month.The CardSpring deal is just a deal for now – no indication of when or how this might be rolled into Twitter. There’s speculation that the service will allow social offers to be applied to a credit card or loyalty card that’s registered with the service, with the offer applied at point-of-purchase.For merchants, a clearer way to measure cross-channel response and ROI is…
  • How Data Impacts the Path to Purchase [Infographic]

    Linda Bustos
    18 Jul 2014 | 1:05 am
    This week’s infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purch and beyond.Click to enlarge infographicTweetables89% of consumers use search engines to research purchases Tweet this62% of all online searchers visit 1 of the top 3 results #SEO Tweet this79% of consumers follow brands on social networks Tweet this92% of consumers trust earned media (personal recommendation, reviews) over other forms of advertising Tweet this70% of shoppers trust product reviews Tweet this63% of consumers use…
  • Shoppable Video: Hit or Miss?

    Linda Bustos
    16 Jul 2014 | 1:05 am
    Shoppable video isn’t new (Get Elastic first covered Youtube’s efforts to support click-to-buy for brands in January, 2009). And despite its potential pros, only a handful of brands and online retailers have experimented with it.So is shoppable video a flop, or is it just underrated?Why shoppable video makes senseLeverage existing content (including still images), turn them into transactional content marketingMake online advertising more actionable, transactionalCreate more engaging media content for affiliates and PR campaignsMerchandise “shopping walls,” digital…
  • 4 Ways to Collect More Customer Information

    Linda Bustos
    14 Jul 2014 | 1:04 am
    Required for effective personalization is knowing thy visitor.You can infer intent by referral campaigns and keywords, on-site searches, site navigation, wishlist activity and cart contents. Or segment customers based on profile information, device type, geolocation, new vs. returning visitor status, or past behavior. You can use the “wisdom of the crowds” to predict what a visitor will want to see or what action they are likely to take.But asking for information is an underused tactic that can help you target more creatively and effectively.Here are just a few ways to do so:Site…
  • The World Cup of Ecommerce [Infographic]

    Linda Bustos
    11 Jul 2014 | 1:05 am
    Last post we looked at some data from the e-tailing group’s Annual Merchant Survey. Baynote combined scores from the survey into a soccer-themed infographic in the run up to the World Cup final.Enjoy!Click to enlarge infographicHighlights42% of ecommerce players have invested significantly in mobile30% of ecommerce players have invested significantly in omnichannel28% of ecommerce players have invested significantly in retargeting27% of ecommerce players have invested significantly in personalization27% of ecommerce players have invested significantly in Big Data or CRM81% of ecommerce…
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    Compete Blog

  • The Weekly Compete Pulse

    Laura Cantwell
    19 Jul 2014 | 7:50 am
    We kicked off this week on a great note—Sunday was national “Embrace Your Geekness Day.” Over here at Millward Brown Digital, we were happy to oblige. Lots of articles this week were all about email and content marketing. Geek out with us over some of our favorites: The Laws That Govern Email Marketing: How Many Are You Breaking? Believe it or not, email marketing has quite a few intense laws that come along with it. If you’re not careful, you may need to budget about sixteen grand for your next campaign. And that’s just for the fees—it doesn’t take into account the financial…
  • Amazon Fire Sparks an Interest

    Aaron Peterson
    17 Jul 2014 | 8:59 am
    On June 18, 2014, Amazon introduced its latest tech device, the Fire Smartphone, potentially interrupting the device industry for the second time after entering the tablet market in 2011. The big question is: will it be successful, especially given a saturated smartphone market? Several signs point to yes: Amazon’s track record in launching a device (the Kindle Fire tablet), its performance as an online retailer for Wireless devices and services, and the offer & functionality that comes with the Fire Smartphone. First, Amazon has a positive track record in launching a device to a…
  • Getting Digital Right with Nigel Hollis

    Nigel Hollis
    16 Jul 2014 | 8:46 am
    This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, #GettingDigitalRight. Over the next few weeks we plan to share with you the one-on-one video interviews with select speakers and attendees. “Fragmented media must not lead to fragmented brands.” Following Millward Brown Digital’s DCMO Summit, I wrote about Rob Norman’s…
  • June Data is Now Live – World Cup, Urban Dictionary, E3, and More

    Conor O'Mahony
    15 Jul 2014 | 11:34 am
    Image from: World Cup Ball / Shutterstock July 22 Update: June 2014 data is now live for free users of Compete.com as well! To get priority early access to data each month, start your free trial of Compete PRO! After the end to an exciting World Cup, we’ve got June 2014 data live and available in Compete PRO and the World Cup is the star of the show. Leading the pack is FIFA.com, the official website of the International Federation of Association Football. Unsurprisingly, World Cup-related keywords accounted for 33 of the top 50 keywords driving traffic to FIFA.com, and that’s only…
  • Beauty Industry Gets an Unexpected Facelift

    Sarah Friedman
    15 Jul 2014 | 7:56 am
    Image from: Cosmetics/Shutterstock A Harvard Business student has not only taken the internet by storm, she also may be changing the cosmetics industry entirely. What’s her new, revolutionary beauty product? A printer. The product is called Mink, and it allows consumers to print makeup, rather than continuously buying it from large cosmetic distributors. Mink’s creator, Grace Choi, presented the innovative 3D printer at the TechCrunch Disrupt conference, and garnered astonished reactions across the web almost immediately. While Choi’s concept is brilliant, the idea it’s born from is…
 
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    Small Business Search Marketing

  • What I’m Looking For in My Sessions at SMX East 2014

    Matt McGee
    26 Jun 2014 | 11:02 am
    We’ve just published the SMX East 2014 agenda and I have two sessions that I’m coordinating this year — one on local search, and the second on Pinterest as a search engine and e-commerce marketing opportunity. The Speaker Pitch Form is also open, so if you’d like the chance to be part of either of my sessions — or some other session(s) — get your pitch together and submit it as soon as you can. (Reminder: see my unofficial tips for submitting pitches.) As I’ve done before, I want to give a quick heads up about what I’m looking for in each…
  • Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

    Matt McGee
    16 May 2014 | 8:43 am
    My bike, its front tire flat as a pancake yesterday. What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I didn’t trust myself to do it right after three decades, and Mike promised to come out, fix my flat tire and give my bike a general tune-up, too. While we were on the phone, Mike said he’d be happy to educate me so that I could…
  • Need Local SEO Help? Try the Local U Forums

    Matt McGee
    23 Feb 2014 | 1:47 pm
    I’ve been remiss in mentioning that the Local University crew recently opened up a members-only local search forum that gives everyone access to conversations and Q&A with the Local U faculty, not to mention some of the smartest minds in the local search/marketing industry. It’s like drafting your own local search “dream team” and having access to ask questions whenever you want. Can’t beat that, especially since the monthly fee is less than what you’d spend for just one hour of consulting with folks like Mike Blumenthal, David Mihm, Mary Bowling, Mike…
  • Keywords in Your Twitter Name Seem to Matter for Twitter Search

    Matt McGee
    14 Feb 2014 | 8:08 am
    Remember that little experiment I wrote about two months ago, where I was wondering how much a keyword in your account name matters when optimizing for Twitter search? Apparently it matters. I changed the name of @GlassAlmanac, the Twitter account for my hobby site Glass Almanac, from “Glass Almanac” to “Google Glass Almanac.” The account was originally MIA if you searched Twitter for accounts about Google Glass. After I changed the account name, it hit the Top 15 and eventually settled in at No. 6. Sometime within the last 2-3 weeks, this happened: Nice, right?
  • It’s 2014. Stop Cross-Posting Between Social Networks.

    Matt McGee
    7 Feb 2014 | 8:32 am
    I’ve had enough. I keep seeing businesses and organizations auto-posting the same messages on different social networks. You can get away with it sometimes if the message is generic enough. But you can also make your company look lazy and dumb. And you can easily annoy potential (or existing) customers. Lazy, dumb and annoying … is that what you call social media marketing? The most common scenario that I see is businesses and organizations cross-posting to both Facebook and Twitter at the same time. Here are three reasons why that’s an accident waiting to happen, complete…
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    ReveNews

  • The Legality of Affiliate Marketing

    Larry Alton
    7 Jul 2014 | 8:04 am
    Affiliate marketing is still somewhat of a new concept, even though its roots can be traced back to the 1990′s when retailers created platforms in order to analyze third-party online referrals in order to provide financial commissions for sales. Remember what the online world was like in 1995? While commissionable transactions were nothing new even in the year Clueless first came out, turning such a time tested model into one that fit into a blossoming digital era was a challenge. First of all, there were no geo boundaries for the US tax nexus to oversee. There were marketing rights…
  • Knowing What and When to Outsource

    CT Moore
    13 Jun 2014 | 8:25 am
    Competing in the digital landscape usually means competing on several fronts. You need good design (product or web), solid tech (frontend and backend), strong marketing (acquisition and retention), and the talent to help make it all come together. Indeed, even on the marketing front, you need to find the right balance of SEO, PPC, affiliate marketing, and content, to name just a few. As the old saying goes, however, Jack of all trades, master of none. No one company can (solely) excel at everything it does, but that’s also why companies tend to outsource at least some of what they do. Of…
  • What’s New in Mobile Marketing 2014

    Sharon Michael
    9 Jun 2014 | 2:05 pm
    Summary: Mobile marketing put on an exceptional show in 2013 and experienced a growth of 75%. With marketing gurus predicting that the number of smartphone and tablet users will touch 2 billion in 2014, we are expecting to see some sweeping developments this year too. These days, more and more people are using their mobile devices for local searches, to look up everything from a soup recipe to directions to a car showroom nearby. With this increase in user base, companies are going to have a lot of scope to push their businesses. Additionally, the advancement in mobile technology is set to…
  • Engaging with Customers Through Social Media

    Laura Farkas
    6 Jun 2014 | 4:11 pm
    In recent years, several small and medium sized local businesses have taken advantage of social media engagement and have created awareness of their business. No matter if it is a small charity supporting communities, or an affiliate coaching business: all enterprises can benefit from highly effective social media campaigns. The below review of the benefits of social engagement over the internet will provide some practical advice for entrepreneurs. Researching Social Media Trends Anik Singal’s Facebook page with more than 70.000 social media followers The Socialnumbers social media…
  • Finding a Hook for YouTube Video Marketing

    Ken Myers
    2 Jun 2014 | 11:21 am
    A YouTube video can be an invaluable tool when it comes to marketing. With the number of options that are available for sharing the material, you could easily find website owners based in another country are showing your material – without you lifting a finger. The problem with using YouTube is finding that perfect hook that can get the attention of your target audience. While you could use keywords, phrases and other optimization tactics to bring viewers to your video, it’s the content of the video that will turn them into customers, clients or leads. The content in a YouTube…
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    Understanding Google Places & Local Search

  • Google Sends Out Local Sticker with Sophisticated, Personalized AdWords Solicitation

    Mike Blumenthal
    8 Jul 2014 | 1:01 pm
    I just received the this Review Us on Google  window sticker enclosed with a very sophisticated and personalized pitch based on the fact that I had a verified Local listing on Google Plus. The sticker was the hook to open the envelope. Once opened I was presented with a very slick, individualized piece of literature. The flyer showed a localized, personalized Map declaring that blumenthals.com was now on the Map and they embedded our business name front and center. As you flipped through to page 2, Google pitched the benefits of showing up for a brand search on…
  • Authorship Photos – Sayonara, It was nice to know you

    Mike Blumenthal
    25 Jun 2014 | 1:42 pm
    In case you are living under an SEO rock or this is the only blog you are reading, John Mueller announced the end of author photos: We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.)For more…
  • Google Promoting My Business from the Front Page

    Mike Blumenthal
    25 Jun 2014 | 5:14 am
    Phil Rosek pointed out that Google is now promoting, worldwide, My Business to SMBs from the front page of search on both desktop AND mobile devices with a slick campaign to get more locations signed up for….not for Plus page… … but for My Business benefits: Being found in search Connecting and communicating with customers Ease of Use They couldn’t be giving it better exposure in their world than a lone link below the search box that’s for sure. And they are emphasizing benefits not features. Their deemphasis of Plus couldn’t be more obvious than this…
  • Google My Business iPhone App Now Available

    Mike Blumenthal
    24 Jun 2014 | 6:14 pm
    The last leg of the cross platform rollout of My Business is complete- Google announced that Apple just made the iPhone My Business app available in the App Store. With this release Google now gives the SMB the ability to access My Business from the desktop, Android or iPhone. The  iOS app (available hereL http://goo.gl/Df7kxX) and the Android app (available here http://goo.gl/i6Yybe) are mostly at parity with the desktop version. They provide the ability for a business to edit the business listing (change hours, description etc.), view (but not add) managers, post to Plus, add…
  • Google Enters Domain Reselling for SMBs

    Mike Blumenthal
    23 Jun 2014 | 5:12 pm
    Google announced today that they are entering the domain registration space with a limited test of the product.  Here is the full announcement from the Google + Your Business page: It’s 2014 and it seems obvious, but across laptops, tablets and mobile devices, a website is one of the first places people go to find information about a business. But amazingly, our research shows that 55% of small businesses still don’t have one. So as we explore ways to help small businesses succeed online (through tools like Google My Business [http://goo.gl/Ajvbn5] ), we thought it made sense…
 
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    Hobo

  • GONE: Google Authorship Photo Not Showing In Google Search Results Anymore

    Shaun Anderson
    25 Jun 2014 | 3:12 pm
    Google Authorship profile pictures are being removed from Google.co.uk as of today, which is a pity. You can now hire me to help with your seo efforts, direct through my website. See http://www.hobo-web.co.uk/seo-audit/.
  • Updated – Linkbuilding Tips For Beginners

    Shaun Anderson
    19 Jun 2014 | 3:55 am
    I've updated my beginner's guide on link building on the Hobo seo blog - based on my experience on chasing links to improve rankings in Google.co.uk. Is the risk too great to rely on unnatural links in 2014? You can now hire me to help with your seo efforts, direct through my website. See http://www.hobo-web.co.uk/seo-audit/.
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    SEO Blog – MoreVisibility

  • Structured Data Markup: Tools for Testing and Implementation

    Matt Crowley
    14 Jul 2014 | 3:54 am
    It can be a complicated process to implement schema.org structured data markup and ensure that it is done properly. With all of the nuances that come along with structured data markup, and the fact that even proper implementation does not guarantee rich snippets; your ability to identify any issues can be quite limited. However, Google […]
  • Niche Search Engines Part 2: Blekko

    Michael Bergbauer
    7 Jul 2014 | 3:42 am
    Our first entry in this series explained how niche search engines rely on differentiation to attract users. Blekko is quite ambitious in this regard by offering a very different user experience, compared to Google or Bing. Since its launch in 2010, Blekko’s focus has been on user intent and content quality. When we consult with […]
  • Niche Search Engines Part 1: DuckDuckGo

    Michael Bergbauer
    30 Jun 2014 | 6:30 am
    It’s no secret that Google (and to a degree, Bing) has an iron grip on the search engine market. But believe it or not, there are other search engines out there. As any business owner knows, the only way to compete with giants is to differentiate and do something special. In this series, we’ll cover […]
  • Google My Business: What Does it Mean for You?

    Jaclyn Robledo
    20 Jun 2014 | 3:50 am
    Last week, Google announced its newest application for business owners called “Google My Business.” This free platform gives businesses the opportunity to manage several Google applications in one location, including Google Analytics, Google+ and YouTube. A First Look How Google My Business affects you will depend on whether you’re new to Google’s tools for businesses […]
  • SEO for Images: Best Practices for Image Optimization

    Matt Crowley
    18 Jun 2014 | 6:32 am
    Imagery and multimedia enable webmasters to illustrate important concepts, tell stories, and otherwise engage their online audiences. But images that aren’t optimized cannot be easily understood by search engines. This makes for a less than optimal experience when it comes to SEO. In this post, we’ll look at the basic SEO best practices for image […]
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    Bruce Clay Blog

  • Could Disappearing Author Photos in Google SERPs Signal Coming Author Rank?

    Kristi Kellogg
    16 Jul 2014 | 12:16 pm
    Could Disappearing Author Photos in Google SERPs Signal Coming Author Rank? was originally published on BruceClay.com, home of expert search engine optimization tips. When John Mueller announced Google was “simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count,” he asserted that this change was simply an effort to de-clutter the search engine results page (SERP). Prominent Internet marketers, however, had their own theories on Google’s latest bold move. Here we evaluate some of the theories posed by industry…
  • SEM Synergy Returns to WebmasterRadio.FM

    Niki Payne
    16 Jul 2014 | 9:49 am
    SEM Synergy Returns to WebmasterRadio.FM was originally published on BruceClay.com, home of expert search engine optimization tips. After almost three years since its last episode, SEM Synergy is making a comeback to WebmasterRadio.FM. It’s the Internet marketing podcast you don’t want to miss hosted by leading search marketing expert Bruce Clay, president and founder of Bruce Clay, Inc. With new episodes starting July 16 (THAT’S TODAY!) at 11 a.m. Pacific time, 2 p.m. Eastern time, Bruce Clay will be joined by co-hosts Virginia Nussey and Mindy Weinstein. Together, the trio…
  • 8 Common Mobile Website Pitfalls to Avoid for SEO

    Niki Payne
    15 Jul 2014 | 11:54 am
    8 Common Mobile Website Pitfalls to Avoid for SEO was originally published on BruceClay.com, home of expert search engine optimization tips. With mobile Internet usage at an all-time high, Google has been cracking down on websites with poor mobile experience. Mobile web design and user experience must be addressed as part of any effective online strategy. The way a site handles traffic from mobile devices can directly affect that business’s presence in search results. Just this month, Google announced it was adding a disclaimer beneath mobile search results that redirect smartphone…
  • 3 Enhancements to Bing Ads Manager Rolling Out Now

    Michael Shore
    11 Jul 2014 | 4:02 pm
    3 Enhancements to Bing Ads Manager Rolling Out Now was originally published on BruceClay.com, home of expert search engine optimization tips. A few changes to the Bing Ads user interface are rolling out and we got a walk-through of them earlier this week. If you’re managing paid search campaigns on the Yahoo Bing network, expect to see these tweaks to your UI in the coming weeks. Exclude 0-Click Terms in Search Terms Report What it is: Faster report running time and a more refined data set in the returned report as the filter will return only search queries which resulted in clicks Why…
  • Best Practices for NEW Google Shopping Campaigns

    Diana Becerra
    11 Jul 2014 | 10:14 am
    Best Practices for NEW Google Shopping Campaigns was originally published on BruceClay.com, home of expert search engine optimization tips. Yesterday morning the Google Shopping Team, including Partner Education Manager, Nicole Premo, and Product Specialist, Chris Azalde, held their second Google+ Hangout where they discussed best practices for Shopping campaigns and AdWords Editor support. Nicole Premo Chris Azalde During the informational session, the Shopping Team reviewed a few items to keep in mind when managing the new replacement of PLAs and Shopping Campaign benefits. Whether…
 
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    SEO.com » Blog

  • SEO.com Online Content Collective, July 21, 2014

    Megan Fludd
    21 Jul 2014 | 11:07 am
    SEO.com Online Content Collective, July 21, 2014 is a post by SEO expert Megan Fludd. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. In the SEO industry, we all are here primarily to drive traffic to our clients’ websites. Like us here at SEO.com, you may also be offering a comprehensive marketing experience, maximizing the overall benefits of SEO for your clients. However, marketing and optimization can sometimes only be half the battle when it comes to generating business for clients. This week, we’ll address some articles we’ve…
  • What Do the Largest Websites Have in Common? What Can We Learn From Them?

    Jonathan Goudy
    18 Jul 2014 | 11:45 am
    What Do the Largest Websites Have in Common? What Can We Learn From Them? is a post by SEO expert Jonathan Goudy. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. The largest websites in the United States all have completely different purposes and target different demographics, but they all still share some common core internet marketing principles that make them successful. These are the types of things that every small website can learn from. The marketing principles you can learn from the best of the best are powerful because they helped…
  • Is Tumblr Really a Valid Marketing Tool?

    Andy Eliason
    17 Jul 2014 | 12:07 pm
    Is Tumblr Really a Valid Marketing Tool? is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Just over a year ago, Yahoo! paid a billion dollars to acquire Tumblr. They may have done this to get in on the social scene and expand their offerings, or they may have just been trying to impress the cool kids. Either way, this caused a lot of talk in the industry, and a lot of marketers were writing about the best ways to use the microblogging site in their content marketing campaigns. So, in the last year or so,…
  • Frustrations With Resumes And Interviews

    Boyd Norwood
    16 Jul 2014 | 12:32 pm
    Frustrations With Resumes And Interviews is a post by SEO expert Boyd Norwood. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. I recently read a post from Seth Godin titled “References available upon request”. It got me thinking about the hundreds of resumes I’ve skimmed and the dozens of interviews I’ve conducted, specifically for those people we hired over the last four years. This is all anecdotal, but here are my conclusions: Hiring based off of resumes and interviews alone is only slightly better than picking applicant’s names…
  • Social Media for the Small Business

    SEO.com
    15 Jul 2014 | 9:10 am
    Social Media for the Small Business is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Small businesses have to be extremely careful with their time and budget. Most understand that social media is an extremely important part of modern business practices, but they either do not have the time, money, or experience to do it right. Social media is not just for big businesses with huge budgets and a dedicated staff. It can be the key to success for smaller businesses, too. It is the perfect way to engage with…
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    1918

  • How I Shaved 10 Seconds Off Page Load Time

    Phil Buckley
    30 Jun 2014 | 6:24 pm
    From 1918 - How I Shaved 10 Seconds Off Page Load Time: Don't accept a slow site. Here's exactly how, with just a few tweaks, I improved the performance of a site dramatically.
  • Lean E-Commerce in 2014

    Phil Buckley
    14 May 2014 | 12:12 pm
    From 1918 - Lean E-Commerce in 2014: If you're thinking about selling online, walk a path that will insure success. Don't pour all your money out before you've proven your products will sell.
  • You Installed WordPress, Now What?

    Phil Buckley
    23 Mar 2014 | 8:06 pm
    From 1918 - You Installed WordPress, Now What?: There are some best practices to keep in mind to make sure your new WordPress website is findable, engaging and shareable.
  • A product so boring no one will care

    Phil Buckley
    25 Feb 2014 | 7:28 pm
    From 1918 - A product so boring no one will care: It doesn’t matter if your product is boring, it’s the story that sells.
  • The Ultimate Website Migration Checklist

    Phil Buckley
    17 Feb 2014 | 1:19 pm
    From 1918 - The Ultimate Website Migration Checklist: Don't start a website migration without this document. I promise it will save you some headaches.
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    Hyper Dog Denver SEO Blog | Colorado SEO Firm

  • Penalized: Even Web Giants Aren’t Too Big To Fail

    Janna Vance
    9 Jul 2014 | 2:41 pm
    In the early days of the web, having great search engine optimization meant increased visibility for a business. Outranking the competition could lead to higher sales. Any leads that came in via the website were icing on the cake. Now, a strong web presence, leads and web-based revenue have become a vital part of business. […]
  • How to Keep Google’s Panda from Ruining Your Rankings

    Janna Vance
    12 Jun 2014 | 11:03 am
    It used to be that Google let many crawling problems slide. Not anymore! Their Panda Updates, now almost 3 years old, penalize websites for communicating poorly with Googlebot. Panda 4.0 just rolled out last month, and has gotten quite a bit of press. Here are some tips to prevent a penalty on your clients’ sites. […]
  • Make your content easily shared, linked and read

    Jim Kreinbrink
    6 May 2014 | 3:50 pm
    Technical SEO is increasingly about helping people share content from a website. After all, content should be shared, linked to, and – dare I say – read. Perhaps a more appropriate usage term is “consumed,” since content strategy increasingly includes visuals, podcasts, webinars and multimedia. Many sites are not optimized to take full advantage of […]
  • Google Moves Against Guest Blogging – March 2014 Summary of Search

    Janna Vance
    7 Apr 2014 | 8:52 am
    Google made two more moves against guest blogging in the last month: 1. Google penalizes a site connecting content marketers and webmasters Content marketing is all about getting your information out to interested webmasters. Google recently penalized a site that simply connects those with content to those with websites. The content varied in form: guest posts, infographics, eBooks, […]
  • More fun and games than you think…

    Janna Vance
    14 Mar 2014 | 1:44 pm
    Have you been wondering what our old friend Google is up to? They’re not all serious business like analytics and spam-control. Look at the fun the Google cameras get to have on the Colorado River! Check out the photos via Fox News. The Huffington Post has a summary of some recent changes to the look […]
 
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     | periscopeUP

  • Measuring Customer Acquisition Costs from Social Media

    Jessica Srinivas
    30 Jun 2014 | 8:34 pm
    Do you know how much it costs your company to acquire a social media follower? In this post we’ll share a simple formula to calculate cost. Social media followers represent potential customers, but in our rush to build up our followings, few marketers take the time to understand their ROI. By measuring the customer acquisition cost from social media and comparing it to other channels, you’ll be able to determine how best to allocate your resources. If you participate in a tradeshow, sponsor a workshop, or run an advertisement, you probably track how many leads that activity netted, and…
  • Content That Sells [VIDEO]

    Dan Kaplan
    27 Jun 2014 | 12:57 pm
    In this video, Dan Kaplan and Vincent Chough talk about “content that sells,” including tips from David Ogilvy’s “How to create advertising that sells“. Content That Sells We follow many of the guidelines famed advertiser Ogilvy lays out in this tip sheet, but of special importance to internet marketing are Tips #25, 26, 30 & 31 on headlines, and #33 & 36 on images and captions: Tip #25: Headlines. On average, five times as many people read the headlines as read the body copy. It follows that, if you don’t sell the product in your headline, you have…
  • Content Topic & Keyword Research Process [VIDEO]

    Dan Kaplan
    14 Jun 2014 | 2:32 pm
    In this video, I explain how to combine the selection of content topics with keyword research. You can also download a PDF outline of this post. Blog Content Topic & Keyword Research Process Content can take on various forms such as news, promotions, special offers, and product pages. However, if you are a business promoting your products and services, we believe that at least half of your fresh content should be utilitarian, or useful to your audience in helping them improve their lives through the use of your products or services. For a deeper explanation, read our post on What is…
  • Defining Your Blog Audience [VIDEO]

    Dan Kaplan
    21 May 2014 | 8:52 am
    In this video, I explain why it is important to define your blog audience. Who you write to and what you want from them should drive all blog content decisions. pUP define video Summary Why is it important to define your audience? First know your goals Who are you trying to impact ? Title / job Demographic Pain Example: Rick Baukus, CPC Strategies Use your audience definition to guide topic selection, editorial decisions, calls to action, etc. Why Is It Important To Define Your Audience? If you know exactly who you are trying to influence, and you know what you want from them, then it’s an…
  • DC-based Network for Good Raises $10M, Acquires GiveCorps

    Eric Kronthal
    21 May 2014 | 7:36 am
    Congratulations to the team at Network for Good (periscopeUP customer) on securing this investment and their acquisition of GiveCorps. Its a been a busy year. In February Network for Good hit a major milestone: $1B in donations processed! The post DC-based Network for Good Raises $10M, Acquires GiveCorps appeared first on  | periscopeUP.
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    Fathom

  • Link Earning: The Combination of SEO & PR (A MozCon Takeaway)

    Melissa Mathews
    22 Jul 2014 | 12:54 pm
    Rand Fishkin of Moz said it best, “Link earning is going to replace link building.” In our interview with Rand late last year, he explained: “…Social and branding and press and PR and things like content marketing will all replace a lot of the purely link-fueled and link-focused outreach and link acquisition, like link building stuff. I see the world of SEO continuing to be focused and even reliant on links in a lot of ways, but not reliant on the tactics we’ve used to acquire them in the past.” We’ve all heard it: Create great content, and an audience (and sales) will come. Hm,…
  • Tips for Reducing Duplicate Healthcare Content

    rob.ament
    22 Jul 2014 | 12:30 pm
    Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Duplicate content is one of the easiest, most common mistakes to make when building a website and consequently one of the most frequently penalized mistakes we see. Along with spammy inbound links, duplicate content has been a major focus of the last few search engine algorithm updates. Given the potential negative impact that non-unique content can have, eliminating duplicate content now will ensure that your site is unique, authoritative and protected from impact of future algorithm…
  • The C-Word and Higher Education Marketing

    Joe Kneale
    22 Jul 2014 | 8:49 am
    Being involved in higher education marketing provides me with the opportunity to attend great conferences and seminars each year. I try to attend a variety of shows, ranging from technology focused to academic, and a variety of tracks. At each event in in the last two years, it has been increasingly difficult to avoid the “C-word.” Putting potential vulgarities aside, the C-word I am referring to is “customer” (although in some circles, calling the student body by a four-letter obscenity would garner the same reaction as calling them “customers”). My ears…
  • Laws of Marketing Power: Master the Art of Timing

    Paul Richlovsky
    21 Jul 2014 | 3:11 am
    “Law 46: Master the art of timing.” Everyone knows the old expression, “Timing is everything.” Market timing is the art of knowing when to offer a new product/service. It is also knowing when to buy and sell assets like property or stock in a company. Additionally, timing can play a central role in planning dramatic marketing gestures, as I wrote previously in regards to the 25th law of power (Re-create yourself). By timing communication well with your buyer, you speed along a sale. By timing it poorly, you at best annoy and at worst insult the buyer. That is why…
  • How Your Brand Can Avoid These 5 Social Media Mistakes

    Haley Hite
    17 Jul 2014 | 6:55 am
    Oreo. Starbucks. Dove. Coca-Cola. Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. Many of us have read about the plethora of success stories and sometimes the failed (yet brave) risks. But what about the common social media mistakes you don’t often hear about? Here they are, along with how to avoid them. Mistake #1: Building on rented land Sure, it’s great to build your presence on social media channels, but keep in mind they’re not truly yours. A channel that’s booming today might lose popularity over time. Are you strictly…
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    iNtErNeT mArKeTinG sOluTionS

  • How to Get started on eBay

    PreciseIM
    22 Jul 2014 | 9:29 am
      Are you fascinated in using eBay to purchase the products that you need to have or even promote items that you no lengthier want? If you are, you will need to create an eBay account, if you... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Effective Internet Marketing Tools that Profit

    PreciseIM
    10 Jul 2014 | 8:55 pm
    If you own a web site yourself or know someone that does, you are probably familiar with the importance of internet marketing tools. The site may have a professional design, quality product or... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Valuable Internet Marketing Tool, Message Boards?

    PreciseIM
    26 Jun 2014 | 12:30 pm
    Internet promoting is a extremely vast time period which can be applied to encompass a wide range of marketing methods which are made use of online. Banner ads, web page advertising, search motor... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • About Internet Marketing Tools

    PreciseIM
    26 Jun 2014 | 10:10 am
    Who doesn’t want economical world-wide-web marketing and advertising applications? In this working day and age when advertising your enterprise online is the way to go, it’s a must that... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Ezy Landing pages – Sales Page Plugin (for WordPress)

    PreciseIM
    25 Jun 2014 | 8:40 am
    All WordPress site homeowners in require of excellent searching product sales pages….landing page… “Having difficulties With CSS, HTML, And Cryptic PHP And Get started Building... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    EduTek n Social Media Advisor

  • Quest-Based Learning Virtual UnConference

    EduTek_SocialMedia Consultant
    21 Jul 2014 | 10:56 pm
    Interested in Exploring 3D GameLab? Then attend the ‘Quest-Based Learning Virtual UnConference’ on July 30th –July 31st, 2014. Quest Boise is a free 2 day virtual unconference program where you can explore designing and teaching with experts in the field of quest-based and gamified learning. You can register for the QuestBoise sessions by clicking the following hyperlink. QuestBoise Sessions           Hope you will enjoy exploring 3D GameLab!
  • My latest Updates on Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    10 Jul 2014 | 1:36 am
    I’ve been curating interesting articles related to Educational Technology and Social Media Marketing on Scoop.It You can visit the following links to get a glimpse of what I had added on above mentioned topics. Educational Technology Social Media Marketing
  • Invite Only Domain Registration Service by Google

    EduTek_SocialMedia Consultant
    24 Jun 2014 | 10:37 pm
    Google launches invite only domain registration service in beta. Image source : http://domains.google.com/about/index.html Google is working with website building providers like Shopify, Squarespace, weebly and Wix to enable you to create a beautiful website. For an additional cost, without requiring coding, you can get customizable web templates, e-commerce features and mobile site management. Google offers following features to make your online presence easy. No additional cost for private registration Branded emails Capability to forward domains easily Customizable sub-domains Fast,…
  • Create and Share Content Easily Using Tackk

    EduTek_SocialMedia Consultant
    20 Jun 2014 | 2:00 am
    Today I came across Tackk that lets you create beautiful pages on the web that can be anything ranging from blog post to flyer, poster or your own web page. The educationists can use it to engage the students, improve collaboration and spark creativity or showcase your services /products and promote them in social networks. The interesting feature of Tackk is, that it lets you add an ecommerce element as it lets you sell stuff apart from letting you add audio, video and forms etc The following video suggests how you can create the content and share them easily in various social networks. As…
  • Monetization and Distribution features of Quampus

    EduTek_SocialMedia Consultant
    2 Jun 2014 | 11:47 pm
    Recently I had blogged about Quampus on the title ‘Campus on Cloud through Quampus’. That time I had highlighted the important features of Quampus when you log in as Learning Providers’ In this blog post I shall highlight the ‘Monetization and Distribution’ features of Quampus. Quampus, besides being a comprehensive learning delivery and management system with plethora of learning tools and delivery services, is a business platform for a learning provider to commercially monetize and distribute its services. The monetization and distribution features of Quampus make it a powerful…
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    Blog

  • Scream if you want to go faster

    nikkigatenby
    30 Jun 2014 | 1:33 am
    Scream if you want to go fasterNikki Gatenby30/06/2014Three years ago we set ourselves the target of being the best place to work in the world. You might think that's a pretty lofty ambition... but we’re making good progress.Read more
  • Google drops authorship images

    colindiffer
    26 Jun 2014 | 7:43 am
    Google drops authorship imagesColin Differ26/06/2014Google have announced that they will soon be removing the profile photo provided from Google Authorship from its search results. They will also be removing the ‘circle count’ from the listing as well. Google Authorship has allowed authors to link their content to their Google profile and a major…Read more
  • The Front Row Society - last Friday's Fabulous Fashion Fest

    isalavahun
    26 Jun 2014 | 4:28 am
    The Front Row Society - last Friday's Fabulous Fashion FestIsa Lavahun26/06/2014This time last week we were busy preparing for what proved to be an amazing event - our Front Row Society event for fashion bloggers, which took place last Friday. We established our Front Row Society three years ago to learn from - and share with - fashion bloggers. We've learned so much from them…Read more
  • We're a Great Place To Work in Europe too!

    stefanhull
    9 Jun 2014 | 7:43 am
    We're a Great Place To Work in Europe too!Stefan Hull09/06/2014James recently posted that we had placed fifth in Great Place To Work’s 2014 list of best medium-sized workplaces in the UK, following our win in the small category in 2013. Placing fifth also put is in the running for the organisation’s Best Workplaces in Europe regional list, up against more than…Read more
  • More recognition for Propellernet at the BrandRepublic Digital Awards

    laurawilkins
    3 Jun 2014 | 4:00 pm
    More recognition for Propellernet at the BrandRepublic Digital AwardsLaura Wilkins04/06/2014We were up for two awards at the BrandRepubic Digital Awards last week and were thrilled to come away from the Troxy having picked up one award and been highly commended for another. We’ve not always come from the Troxy as winners but there’s no doubt it’s a great venue and the hosting by Green…Read more
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    SEO Content Strategy and BtoB Public Relations

  • How to Make Your Summer Content Sizzle

    Melanie Rembrandt, www.rembrandtwrites.com
    16 Jul 2014 | 9:39 am
    … and have time for a cool beverage It’s hot. It’s humid. It’s the middle of summer, and the last thing you feel like doing is starting a massive, sales campaign to bring in new customers. This won’t work anyway because most of your potential customers are either on vacation, getting ready to travel or […] The post How to Make Your Summer Content Sizzle appeared first on SEO Content Strategy and BtoB Public Relations.
  • Tips to Stop Wasting Time at Work This Summer

    Melanie Rembrandt, www.rembrandtwrites.com
    9 Jul 2014 | 7:44 am
    Woo Hoo! Summer is here, and it’s time for fun in the sun… unless you are bombarded with work and are stuck behind your desk! If this is the case, it’s time to review your workload and start outsourcing. Here are a few questions to answer and help you get started: What are you spending […] The post Tips to Stop Wasting Time at Work This Summer appeared first on SEO Content Strategy and BtoB Public Relations.
  • How Are You Boosting Buzz for Your New, Business Investment?

    Melanie Rembrandt, www.rembrandtwrites.com
    1 Jul 2014 | 8:07 am
    It’s more than sending out an SEO press release Whether you are a venture capitalist, angel investor or entreprenur, you’ve spent long hours developing, researching and investing in a new business. Now, it’s time to tell the world about your products and services and start generating interest and revenue. Where do you begin? Well, it’s […] The post How Are You Boosting Buzz for Your New, Business Investment? appeared first on SEO Content Strategy and BtoB Public Relations.
  • What Tech Do You Really Need for Content-Strategy Results?

    Melanie Rembrandt, www.rembrandtwrites.com
    24 Jun 2014 | 11:02 am
    SEO and Social Media and Infographics… Oh My! There is a lot of buzz out there about search engine optimization (SEO), content strategy and interacting with your customers. I don’t know about you, but I get at least five e-mails a day telling me about some new SEO or social media tool that’s going to […] The post What Tech Do You Really Need for Content-Strategy Results? appeared first on SEO Content Strategy and BtoB Public Relations.
 
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    DanLew

  • SiteBildz – The Ultimate Website Builder

    Daniel Lew
    15 Jul 2014 | 12:38 am
    Today I have something special to share with you. I’m sure by now you’ve heard about how easy affiliate marketing is supposed to be. I mean, a lot of marketers love to tell you that in their email before they offer up the?latest whiz-bang gizmo for sale. The harsh reality is affiliate marketing can be [...]
  • Media Leverage Pro – Doors Open 7th July

    Daniel Lew
    29 Jun 2014 | 4:45 am
    WANTED TO EVER LEVERAGE HOT LEADS FOR ANY NICHE that have recently spent money so you know they are going to spend on your services right away? IM TALKING ABOUT CLIENTS WHO HAVE SPENT MONEY IN THE PAST FEW DAYS OR WEEKS. This is when customers are most hottest! NOT when they are 6 months [...]
  • 100x Better Than Content Curation

    Daniel Lew
    22 Jun 2014 | 3:21 pm
    100% Automated Content at it’s Best As you know, creating high-quality content is a time consuming process… Even if you outsource it, it’s expensive and still takes forever to get back… Then you have to kick it back for corrections, etc. It can be a nightmare. Well take a look at this video and discover [...]
  • 7 Top Affiliate Platforms for 2014

    Daniel Lew
    16 Jun 2014 | 5:37 am
    The Best Affiliate Programs for 2014 There has been some significant changes and shakeups in the affiliate industry in terms of best platforms to use and there has been a ton of alternatives apart from the usual ones. All affiliate networks that are mentioned here give a run down on my opinion of how I [...]
  • Competitive Advantage

    Daniel Lew
    11 Jun 2014 | 12:37 pm
    If you have been watching my previous videos I talk about having the right mindset in order to achieve certain goals. Customers have been quite happy with the videos and quality of the content that I have been bringing out so I think I am quite happy with continuing these video series as promised. In [...]
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    97th Floor

  • Watch Out California, Here Comes 97th Floor

    Chris Bennett
    18 Jul 2014 | 1:28 pm
    97th Floor has been growing like crazy the last two years, we built this beautiful new office, we will be knocking on the door of 50 employees (2 years ago had 7) by years end and every team here has several household names they are working on. We also just won Agency of the Year […] The post Watch Out California, Here Comes 97th Floor appeared first on 97th Floor.
  • Repurposing is a promotion strategy NOT a content creation strategy

    Chris Bennett
    7 Jul 2014 | 10:20 am
    Repurposing, repackaging, up cycling—whatever you choose to call it—I’ve been speaking a lot about this over the last year. Based on the feedback I’ve been getting I think some people are missing the boat. Part of the problem is the temptation to treat what marketers say as scripture, instead of taking things with a grain […] The post Repurposing is a promotion strategy NOT a content creation strategy appeared first on 97th Floor.
  • 97th Floor Wins Agency of the Year in 2014 American Business Awards

    Arianna Pesci
    16 Jun 2014 | 12:15 pm
    97th Floor was presented with a Gold Stevie® Award for Marketing or Advertising Agency of the Year in the 12th Annual American Business Awards in Chicago on June 13th. They also received Silver Stevie® Awards in the Viral Marketing Campaign of the Year category and Brand Experience of the Year — Business-to-Business category. The American Business […] The post 97th Floor Wins Agency of the Year in 2014 American Business Awards appeared first on 97th Floor.
  • KPIs, Elephants and Protecting Your Web Presence

    Paxton Gray
    20 May 2014 | 10:20 pm
    What the Zambian Government Can Teach Us About KPIs      In the 1950s, the young biologist Allan Savory was working to set up natural parks in Zambia, Africa. National parks teeming with wildlife are much more appealing than parks devoid of animals; therefore, Savory’s first plan of action was to move the indigenous hunters […] The post KPIs, Elephants and Protecting Your Web Presence appeared first on 97th Floor.
  • Leveraging Your Content To Build Links For You

    Brandon Hassler
    16 May 2014 | 7:10 am
    I think it’s safe to say that “link building” in the form that many view it is dying, if not already dead. Any digital marketing campaign that has link building as either the primary focus or a form of measuring success is going to have an uphill battle. My philosophy is simple: create content that […] The post Leveraging Your Content To Build Links For You appeared first on 97th Floor.
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    Local SEO Guide

  • Schema.org/SPAM – Google Should Get Rid of All of It

    Andrew Shotland
    18 Jul 2014 | 6:45 am
    I have a client who had implemented schema incorrectly and received a notice from Google that they needed to fix it “if you would like it featured in Google search results”. Of course they didn’t provide any specifics and Schema.org documentation is often confusing: http://t.co/ltB6NKX0eX‘s real mission was to create a lot of confusing conversations [...]The post Schema.org/SPAM – Google Should Get Rid of All of It appeared first on Local SEO Guide.
  • The Night Google Took Pity On A Client…

    Andrew Shotland
    8 Jul 2014 | 10:11 am
    Yesterday a client pushed out a new homepage without telling us. I found out because late last night I got this email in my inbox from an actual living, breathing member of Google’s Search Quality team:   Say what you will about Google (and clients who double-noindex their homepage), but this is pretty awesome.The post The Night Google Took Pity On A Client… appeared first on Local SEO Guide.
  • NAP Hunter! Lite now in the Chrome store

    Dan Leibson
    26 Jun 2014 | 8:26 am
    Hey local SEOers! NAP Hunter! Lite, our Chrome extension for citation research and audits, is now available in the Chrome store. This should streamline installations, so you can get to automating. For more info on how to run the extension check out the “How to Run NAP Hunter! Lite” section at the end of this [...]The post NAP Hunter! Lite now in the Chrome store appeared first on Local SEO Guide.
  • Yext Duplicate Listings Suppression Launches (aka Powerlistings Über)

    Andrew Shotland
    23 Jun 2014 | 7:12 am
    Yext launched a duplicate business listings suppression service today they are calling Powerlistings Über. That’s fancy talk for saying you can now kill duplicate business listings on publishers in the Yext Powerlistings Network with extreme prejudice. For those of you who have tried to squash duplicate citations and found it to be an endless and [...]The post Yext Duplicate Listings Suppression Launches (aka Powerlistings Über) appeared first on Local SEO Guide.
  • Introducing N.A.P. Hunter Lite!

    Andrew Shotland
    10 Jun 2014 | 2:30 pm
    Hey local SEO geniuses! We just released a free Google Chrome extension to help you speed through citation research. It’s called N.A.P. Hunter Lite. It basically runs a set of standard N.A.P. queries through Google so you can quickly find various citations, their URLs and their Google position. Check it out here and let me [...]The post Introducing N.A.P. Hunter Lite! appeared first on Local SEO Guide.
 
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    Occam's Razor by Avinash Kaushik

  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
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    SEO Chat

  • How Panda and Penguin Algorithms Negatively Affect Your Website

    Joe Ryan
    20 Jul 2014 | 7:25 am
    [Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] A top ranking on Google is a golden ticket to success. Companies spend fortunes on Search Engine Optimisation and Google advertising to raise awareness of their site, thus boosting their place on search results. Google is fully aware that companies are willing to do almost anything to get to number one on page one. So over the last few years, they have introduced increasingly stringent regulations to ensure that high-ranking websites are not only free of spam but also contain ‘high quality’…
  • BEST Social Media Tools: Are You Using Them? (Collective Mastermind)

    Ann Smarty
    18 Jul 2014 | 12:20 pm
    We are talking social media tools today! In our panel today: Shannon Hutcheson, @ldylarke, an independent SEO consultant with huge experience in copy editing, social media marketing and link building Barbara Boser, @BarbaraBoser, Presidential Diamond Distributor at It Works Global Meghan Riley, @pixiechaser, “Writer, dreamer, gamer..” Clayton Wood, Executive with broad experience in building and scaling SEO Kyle Sanders, Owner of a digital marketing consultancy and several eCommerce businesses. Don Sturgill @Don_Sturgill, Writer and social media enthusiast Steve Toth, Content…
  • 5 Advanced Conversion Rate Optimization Methods To Increase Sales Online

    Andy Hunt
    11 Jul 2014 | 2:30 pm
    In the past few years, Conversion Rate Optimization has become as essential to a business as SEO. If you’re not optimizing – and your competitors are – you’re missing opportunities to gain new customers. While A/B testing is one piece of CRO, simply testing different variates of your site against each other is only one way for you to increase conversion rate. For most businesses, split testing will get you an initial lift but won’t go the extra mile to get a higher conversion increase. Here are 5 more advanced methods for you to personalize your site. To make things easy,…
  • Simplify: Email Marketing Using Autoresponders 101

    Ann Smarty
    11 Jul 2014 | 11:54 am
    Are you depending on Google to keep sending you traffic? What if you stop ranking so well? Or your site gets a penalty? Maybe you are paying for traffic over and over. Why would you want to do that? You could be capturing each visitor to your list and keeping them there. That is what auto-responders do. By offering a series of useful email messages to your visitors you can get them to give you their email address and keep them coming back. The best way to grow your list is to offer something of value. At one time most people used eBooks. The problem with that is the high percentage of…
  • Google removing author pictures from search: Your input?

    Ann Smarty
    11 Jul 2014 | 11:43 am
    Last week Google announced removing author pictures from search results while keeping the author name. Seeing author pictures within search results was a huge competitive advantage, so no wonder this step was criticized by many authors who were participating in Google Authorship feature. From the good news: Participating is Authorship has been easier… If previously you could never be sure if your author markup will make it to the SERPs, now all you need is to have your authorship correctly set-up (which may be a bad thing too as, let’s face it, it’s easier to have for anyone…
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    Internet Marketing Ninjas Blog

  • Two Tips to Declutter Email Inbox for the Social Media Marketer

    Ann Smarty
    22 Jul 2014 | 6:31 am
    Email inbox is the huge part of my productivity. I am using it as a task manager: it is easy to sort and organize email messages as separate tasks (with Thunderbird, I can also bring it to my desktop, and enjoy more flexibility with options). However as an active social media user, I have to deal with hundreds of automated email notifications and alerts daily (and on busy days even hourly). How not to get lost in that clutter and not to miss important tasks and emails? Here’s what I have ended up doing (what about you?): Aggregate Your Friends’ Updates Following what your friends are…
  • Strike a Ninja Pose and Win a Pass to Pubcon Las Vegas 2014

    Suzy Gray
    21 Jul 2014 | 6:40 am
    Around this time each year, there is a flurry of excitement over Pubcon Las Vegas. Social media is filled with details about registration and announcements of great speakers and cool keynotes, and it’s hard not to get excited. This is a popular conference for the ninjas (it may have something to do with the great location), and we’re always looking for ways to send others to this awesome event. This year, the team has come up with a contest to win a Gold Badge to Pubcon Las Vegas this October 7-9. To enter, all you have to do is show us your ninja selfie! That’s right,…
  • Sharing Your Greetings: Holidays, Birthdays, and Anytime Greetings

    Deborah Anderson
    18 Jul 2014 | 10:36 am
    With a couple of holidays hitting North America (Canada’s Canada Day and the United States’ Independence Day) this month, it got me searching for that list of web sites to use for sending greetings. Hey, greetings can be sent for holidays, birthdays, and just to say “hi.” For savvy business people you can find uses for greetings sites to work into your engagement. I’m going to start with one of my favorite ways of sending greetings, Jib Jab. In fact, last year, I made a birthday greeting for Internet Marketing Ninja’s very own Ann Smarty: Personalize funny…
  • 8 Metrics for Backlink Analysis

    Joe Hall
    17 Jul 2014 | 7:00 am
    I often hear people in the SEO industry talk about which metrics they use. Sometimes I will hear that some swear by a given data set. Others will completely ignore some data, and some develop their own metrics. Personally I like to collect as many metrics as possible and judge the quality of the site/page based on their relative context to other sites/pages in the same niche. But then the question becomes, which metrics should you pick? Here are 8 metrics worth looking into next time you do a backlink analysis. 1. Link Distribution Ratio If you have ever looked at, at least a couple backlink…
  • How To Control Your Video Search Result Listing

    Ann Smarty
    14 Jul 2014 | 6:30 am
    Search engine result pages is becoming plain again. With author pictures going away, who knows what other rich snippet will be affected next. But there’s no reason to be discouraged! We need to make the most of what we have now and if it’s gone one day, well, we’ll learn something else. That’s what makes Internet Marketing so exciting, right? So let’s try to get the most from our video search listing (be it your Youtube video page or your website page with the video embedded in it) to get a higher click-through: What Are Rich Snippets? We’ve talked about…
 
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    White.net

  • Label Keywords and Ads in Bulk with an AdWords Script

    Tamsin Mehew
    22 Jul 2014 | 1:55 am
    Last month I had an AdWords Script for bulk labelling ad groups – here’s a similar one to label keywords and creative. Now you can cover everything in your account in labels, until it looks like an explosion in a post-it factory! There are many reasons to label keywords: to keep track of different types of term (like ‘Cheap’ or ‘Branded’); to monitor keywords of questionable performance; to see the effects of bid changes; or just when you’ve added a new batch and want to keep track of where they are. And labelling ads makes it much easier to test similar ad text…
  • Talking content strategy at the Content Marketing Show

    Charlie Williams
    17 Jul 2014 | 9:00 am
    Today I was lucky enough to speak at the Content Marketing Show, a flagship digital marketing event from the lovely folks at Rough Agenda, held at the University of London’s Institute of Education and in front of 1,400 eager content marketers. The topic? The gateway-drug elements of content strategy that you should be using in your content marketing efforts – or to put it another way, how we are using a content-strategy led approach to create successful brand publishing. Content strategy is becoming an increasingly prevalent facet of the digital marketing industry, but it can seem…
  • Content Marketing Show: Key Takeaways

    Hannah Warder
    17 Jul 2014 | 2:30 am
    Today we are at the Content Marketing Show in London. Our very own Digital Consultant Charlie will be taking to the stage later this afternoon to share his knowledge, but before then we will be blogging the key takeaways from the sessions… Hannah Warder is blogging here first, followed by Alex Johnson, Katie Bennett, and Daniel Bianchini.   Can a brand ever truly be social – Stephen Waddington Brands want to join the social media party. They try and adopt different personalities to “fit in” to the party: Nice, but dim (Brands trying to associate themselves with…
  • Competitor Analysis: Identifying your online competitors

    Daniel Bianchini
    17 Jul 2014 | 12:30 am
    Do you conduct any competitor research for the industry that you work in? If the answer is yes, then great. If it is no, then you are not the only one! In my opinion, competitor research is one of the most underrated pieces of work completed. Often even if it is done, it is not used, and gets left on the desk, put in a drawer or, if sent electronically, not even read. Why dammit, why? This piece of research is essential to your online marketing plan, your strategy, and your business! It is key to understanding what is going on and what is required for your business to succeed or, at the very…
  • 5 Essential Steps to Future Proof Your Website

    Sam Hall
    15 Jul 2014 | 1:30 am
    In our ever-changing online world, it can seem like an SEO’s life is a never-ending attempt to keep up with algorithm changes. Constant fixes, undoing of old work performed by previous agencies, and trying to predict what the next shift will bring. It can be exhausting and even appear futile. But what if there was a way to make life easier? A way to future proof your website so that the next algorithm update didn’t destroy your last year of work? A way to ensure everything you do won’t have been undone or need to be redone in 18 months’ time? And there is a way! In fact, there are…
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    ReelSEO Video Marketing

  • Crime Fighting Video Advertising Fraud

    Contributor
    22 Jul 2014 | 12:45 pm
    If you run a digital business today, you are also inadvertently in the crime fighting business. Video ad fraud is a real and ongoing issue in the ad tech community. YuMe CEO Jayant Kadambi offers four points that digital video ad companies should all be driving home to combat the issue.
  • Don’t Miss the 2014 Video Marketing Summit This Week!

    Greg Jarboe
    21 Jul 2014 | 12:01 pm
    If your career or livelihood is directly affected by the success or failure of digital video initiatives, then you need join the rest of the inspiring brands, marketers and industry thought-leaders as they converge in San Francisco, to provide you with the cutting-edge knowledge and advanced training you need.
  • Netflix Won’t Own Binge-Viewing for Much Longer

    Contributor
    21 Jul 2014 | 9:05 am
    These days, being the first place to binge-view a season of a popular series is nearly as important as being the first place to watch an episode. Netflix wants to own binge-viewing, but networks are starting to exert their authority to ensure that doesn’t happen.
  • Social Video Lessons Every Marketer Should Learn from the World Cup

    Greg Jarboe
    21 Jul 2014 | 6:55 am
    The World Cup was arguably the biggest marketing event of all time. But which brands triumphed? What kind of content attracted the most shares? Were there any themes? And what were the sharing patterns? We take a look at some of the social video lessons that every marketer can learn from the tournament.
  • What is the Video User Experience and How Do We Improve It?

    Contributor
    19 Jul 2014 | 9:25 am
    Think about the last time you watched a video online or tried to. What prompted it? Was it just a distraction: a guilty pleasure in your Facebook feed? Or something you sought out but either couldn’t find, had to sign up for, or took too much effort? For all our advances, the typical online video experience is still somewhat random. So how do we improve it?
 
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    » blog

  • Good creatives SELL, and yes, they SELL Well!

    SMG Convonix Research Team
    18 Jul 2014 | 5:54 am
    This blog post was created by Somya and Kirti from our Social Media Team. To know more about Somya, click here.To know more about Kirti, click here. Visual content is only getting bigger and stronger each day Social media is all about creating attractive images that aid marketing. It's rightly said that, an image says a thousand words. Content plays a vital role in selling a product/service. Quick Facts: 63% of social media is made up of images i.e. visual content (according to a Citrix report from January). Visual content is internet friendly and easily shareable. A very good…
  • Marketing on WhatsApp

    Sachin Rao
    19 Jun 2014 | 6:14 am
    WhatsApp has revolutionized ways of communication for our generation. Gone are the days, where overtly formal email and the limited characters of an SMS were used as the mainstream means of communication. People have started adopting more interactive tools of communication like sharing images, videos and even audio clips. So why WhatsApp? Well, firstly smartphone usage in India will rise to an estimated 185 million users in June, 2014. Considering the massive surge in the number of smart phone users India has witnessed in the past 2 years, one can only imagine the reach smartphones will have…
  • 25 Actionable Insights for Social Media Campaigns

    Leonie Mergulhao
    16 Jun 2014 | 6:50 am
    Introduction: What are the different challenges faced by Marketers today? Hubspot looked at data from over 3,500 marketers who shared what their biggest problems in marketing were. The results clearly state that brand awareness is one of the biggest challenges faced by marketers in today's evolving world more so when the resources are limited. Branding tactics have drastically changed over the last decade with new technologies and social platforms evolving rapidly. To find a relevant audience that is interested and to get a hold of them without interrupting them is a tedious task.
  • Struggling with Conversions: Get the perfect Landing Page!

    Karishma Jain
    21 May 2014 | 6:37 am
    Are your ad campaigns not giving you enough conversions? You have re-looked at your targeting, your messaging and even your ad creative but nothing is helping solve the dilemma of dismal conversions. If this is the case, you might want to look at your Landing Page. Here are some tips on how to design a converting Landing Page: 1. Design for a Singular Purpose: The landing page should be designed with one goal in mind, either to make the user fill up a form or buy a product or make them watch a slideshow. 2. Have a Clearly Defined Offer: The page should focus on defining the offer, describing…
  • Should You Create Long-form or Short Content?

    Vibhas Patil
    5 May 2014 | 8:49 am
    As someone whose primary job responsibility is creating fresh original content, I’m often inundated by clients who ask a pretty simple question – will the content I create be long or short? Sound’s like a simple question, right? Well, it’s a bit more complicated than that. The Way We Were… Guest blogging was huge in terms of the content published online. The optimum word limit for content published online for a long time was 500 words. At the dawn of September 2013, on the eve of their 15th Birthday, Google started using the Hummingbird Update. Considering the…
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    360i Digital Agency Blog

  • Snapchat Geofilter Update Hints at Expanded Brand Opportunities

    Fitz Maro
    18 Jul 2014 | 12:51 pm
    Earlier this week, Snapchat – the app famous for its self-destructing pictures and messages – announced its newest feature: Geofilters. Users in select markets can now add location-based filters (in the form of text or graphics ) as overlays over their snaps. Examples featured in the brand’s announcement video (below) include SoulCycle, The Getty Museum and Disney Land, among others. Geofilters: Not a monetization move – yet Although it would appear this update is the company’s first big play to generate revenue, Snapchat has confirmed that the first round of Geofilters are not paid…
  • What’s Buzzing: Platform Updates, MTV Snaps & More

    Valentina Bettiol
    18 Jul 2014 | 9:07 am
    The World Cup may have ended this week, but that doesn’t mean we’re all ready to move on just yet. Snapchat kept the memories alive with their Our Story feature, showing off a series of user snaps from Brazil. Twitter, on the other hand, seems ready to move on to the next big thing, saying goodbye to the “hashflags” that for the past couple months dominated our feeds. And beyond World Cup news, Twitter’s new and improved analytics dashboard was only the first in a flurry of platform updates that rolled out over the last seven days, including the location-based Geofilters feature…
  • 3 Bing Ad Updates Marketers Will Want to Know About

    Kenneth Hamner
    17 Jul 2014 | 7:36 am
    Microsoft has announced a slew of Bing Ads updates that could stand to impact advertisers’ efforts in the engine. In a recent blog post, Microsoft’s David Pann, General Manager for the Search Network, outlines the platform’s 2015 plans, which include expanding Bing’s reach, introducing new functionalities for advertisers and improving current ad opportunities. This post outlines the most significant changes and how they might affect marketers’ efforts in Bing. #1 | Microsoft is pushing to increase Bing’s reach One of Microsoft’s larger initiatives will be in pushing to increase…
  • What’s Buzzing: Pretzel-Bun Ballads, #WorldCup & More

    360i
    11 Jul 2014 | 1:47 pm
    This week brought record-setting moments for Facebook and Twitter as the World Cup progressed and Brazil fell short of advancing in the tournament. The team’s loss to Germany became the most discussed single sports game ever in Twitter’s history with 35.6 million Tweets over the match. We also saw updates this week from several leading platforms including Facebook and Pinterest. Read on for more news from this week. With 35.6 million Tweets, #BRA v #GER is the most-discussed single sports game ever on Twitter. #WorldCup pic.twitter.com/pRjssAZmhg — Twitter Data (@TwitterData) July 9,…
  • From A to E: 5 Steps for Creating Content that Resonates

    360i
    9 Jul 2014 | 7:56 am
    Good content marketing isn’t a one-off. It takes strategic rigor and organizational alignment to achieve the speed, scale and continuity to be successful. Our CEO Sarah Hofstetter breaks it down into five best practices – from A to E – in an article she authored for Advertising Age. She advises brand marketers to adhere to the following guidelines to develop content strategies that will consistently drive business results: A: Applicable B: Breakthrough C: Cross-platform D: Discoverable E: Ever-changing Read the full article, “Five Ways to Make Your Content Resonate with…
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    SEO News & Tips

  • FREE DOWNLOAD: The Ultimate SEO Questionnaire

    Marvin Russell
    21 Jul 2014 | 8:51 am
    NEVER walk into a new SEO client’s kickoff meeting without The Ultimate SEO Questionnaire. This two page document includes every question you’ll need to ask your new SEO client before starting their SEO campaign. Read More The post FREE DOWNLOAD: The Ultimate SEO Questionnaire appeared first on .
  • The Graph Every SEO MUST Show Their Clients

    Marvin Russell
    14 Jul 2014 | 8:42 pm
    Every SEO professional dreads this seemingly unpreventable conversation. It’s about 3-4 months into your client’s SEO campaign, and deep down inside you can sense it coming. Then, the phone rings. It’s your client and they want to “talk”. Read More The post The Graph Every SEO MUST Show Their Clients appeared first on .
  • SEO is 20% Technical and 80% Content Strategy

    Marvin Russell
    7 Jul 2014 | 9:27 am
    First of all, don’t get thrown off by this title. Just because I’m saying SEO is only 20% technical does NOT mean that technical SEO is not important. After all, SEO is a formula or recipe, and when one element or ingredient is removed the results are never as good. Read More The post SEO is 20% Technical and 80% Content Strategy appeared first on .
  • How to Clearly Explain SEO to Your Clients in 30 Seconds

    Marvin Russell
    18 Jun 2014 | 11:25 am
    Fact: The better you explain SEO, the more likely your prospective clients will sign with you. Humans don’t like overly complicated things. We love everything to be simple. So, the more clear and simple your explanation and views on SEO are, the more comfortable your prospective clients will feel about working with you. Read More The post How to Clearly Explain SEO to Your Clients in 30 Seconds appeared first on .
  • The Elite 8 SEO Leaders of 2014

    Marvin Russell
    13 Jun 2014 | 12:13 pm
    I’d like to share with you who I think the most influential SEO people are in 2014. These are the people I follow and look to for the best advice in the SEO world. Read More The post The Elite 8 SEO Leaders of 2014 appeared first on .
 
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    CanuckSEO

  • Revisting the HillTop Algo: AuthorRank Lives!

    Jim Rudnick
    21 Jul 2014 | 8:45 am
    Yup, I know…what is Hilltop and what do I mean by ‘AuthorRank’ too? Simply put, what I’m going to be talking about in this Canadian SEO blog post is what might be the newly intended value of the patented Hilltop algorithm that Google bought about a decade ago. First, what’s the Hilltop algo? It was as Wiki states “…an algorithm used to find documents relevant to a particular keyword topic. Created by Krishna Bharat while he was at Compaq Systems Research Center and George A. Mihăilă at the University of Toronto, it was acquired by Google in…
  • FabFriday: How Search Works from Google!

    Jim Rudnick
    18 Jul 2014 | 8:24 am
    One of those weeks, eh…where you work hard for clients….invest time in networking and meeting up with your Mentorees…and still find time to stay aware of what’s new in your SEO channel. Yes, one of those weeks that for the most part are busy busy. Which gets me to the point of what we do here at KKT INTERACTIVE Inc. – we do online marketing for clients. Which means that we like all the other SEO firms out there, pay particular attention to Google et al….well to Google for sure. If there’s a change, a ripple, a modification, a “what the heck is…
  • Shhhh!!! Google Quality Rater Guidelines 2014 is Leaked!

    Jim Rudnick
    14 Jul 2014 | 3:03 pm
    Insider information…meant for Google employees only….but somehow “leaked” to us non-Google employees…could there  be a greater way to learn from “the horse’s mouth?” Nope….I don’t think so either. S0…160 pages of top quality Google SEO quality guidelilnes for their “raters” to use to aid Google in it’s rating procedures….and you can read it all and learn….what a gift! At least in my world it is….yes, I know that there are already those in the SEO world who are already claiming that this is…
  • I Own The World’s Cheapest Android tablet!

    Jim Rudnick
    11 Jul 2014 | 7:29 am
    It should be no surprise, that if a tablet that works, uses Android, comes loaded with a real speedy proprietary browser and costs less than $40 CDN, then I’d be a early adopter! Disclaimer: I host this site so I’ve known about same for almost a month…fyi! And yes I am….as I’m right now typing this blog post on my brand new ubiSlate 7Ci…and this tablet rocks! Okay, it’s no iPad or high end unit….but at 7″, with a quick response TFT capacitive screen (just like the iPad1) and about 2.5 to 3 hours of battery life and it shows my YouTube movies lickety-split….no…
  • #JerkTech: Is ReservationHop a Disruptor or Not?

    Jim Rudnick
    7 Jul 2014 | 8:37 am
    A couple of terms here to explain I’d imagine before you even get the thrust of this post would be in order…. #JerkTech is a phrase that is fairly new, and refers to what TechCrunch labels as “…emblematic of a compassionless new wave of self-serving startups that exploit small businesses and public infrastructure to make a buck and aid the wealthy. Let’s call these parasites #JerkTech. It’s one thing to outcompete a big, stagnant company with new technology. It’s another to screw over the little guys just because you can sell what’s usually free…”…
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    IKROH SEO UK Blog | News & Tips

  • Facebook Experiment

    Ikroh SEO tm
    10 Jul 2014 | 6:26 am
    Facebook is under fire for recently conducting an experiment on its users without their knowledge. According to recent reports, Facebook carried out the psychology experiment on over 700,000 users without their knowledge or permission. The experiment took place in 2012 for one week, and involved adjusting the way users see their newsfeed, and whether the adjustments made significantly changed their emotions. The experiment was conducted in collaboration with two large US universities to find out whether “exposure to emotions led people to change their own posting behaviours”. The…
  • New Facebook Business Page

    Ikroh SEO tm
    10 Jul 2014 | 6:25 am
    Facebook have developed a new page design for business accounts. The new design includes changes to the news feed, timeline and notifications panel. Unlike other social networking accounts, Facebook have slowly implemented the change on Facebook and have given the users the option to make the switch between the two, with plenty of notification of when the change is happening. The new Facebook timeline has been designed to make posts look more consistent on the news feed, and is now all included in one panel on the right hand side, instead of two panels taking up most of the page. The left…
  • Embracing Change

    Ikroh SEO tm
    28 May 2014 | 4:47 am
    People are creatures of habit. We get stuck into a routine and stick with it. Why? Because it’s easier, less hassle and quite frankly, less stress is involved. So why change a website? Surely completely transforming a site will discourage your regular visitors, make them angry, impatient and resentful? Only if the site and brand has changed for the worse. Facebook are always continuously adding new features and changes to the site, and when they do, it usually receives a 90% backlash from their users. The other 10% are people that don’t really care, or have accepted their new fate of…
  • Web Designer builds Tiny House

    Ikroh SEO tm
    20 May 2014 | 4:45 am
    Web designer Alek Lisefski, decided to take matters into his own hands when faced with high rent costs. He constructed and designed his own ‘tiny’ home in 2012, and used SketchUp, the 3-D modelling program to help plan and develop his designs. Books and tutorials off the internet also helped Lisefski develop plans for his tiny house, and in the end, it took 7 months altogether to complete. The tiny home is located in Sebastopol, California. The plan was to design the house around the concept of an RV, therefore meaning that it was not subjected to building regulations. The tiny home was…
  • Trending Typography

    Ikroh SEO tm
    18 May 2014 | 4:38 am
    There was once a time when typography itself was considered a ‘trend’ within the web design industry. However over time, it’s become a necessity. Nowadays we’re forever seeing various ‘trends’ within the continuous development of typography. More and more fonts are being created every day, therefore allowing an endless amount of opportunities and choices for web designers. Of course, the increase in choice also means that you have to be a lot wiser with what type of font you’re going to use. Socialisation within the web industry is forever becoming more and more personal.
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    Digtital Gossips by Munaz

  • Are Social Signals Affecting Your Google Rankings?

    Munaz Anjum
    8 Jul 2014 | 3:28 am
    Ever since the online world was stormed by social networks of all sorts, right from the ubiquitous Facebook to Twitter to little less known likes of Pinterest, their role in affecting Google rankings has been questioned, examined, and discussed by experts and enthusiasts alike. Should social media be a primary part of your SEO strategy?  If yes, what are the various social signals that affect the SERP? The talks about influence of social media on search engine rankings go as long ago as 2010, when the leading search engine specialist and editor-in-chief of Search Engine Land, Danny…
  • Mobile App or Responsive Website –Mystery Debunked!

    Munaz Anjum
    21 Apr 2014 | 5:11 am
    Credit Image Source:  OnbileThe acquisition of apps by tech companies frequently hogs the headlines these days. The recent acquisitions of WhatsApp by Facebook, and Viber by Rakuten, an Asian e-commerce giant, are a few examples that have given rise to a plethora of debate on the future of mobile website experience (responsive website) versus apps. There has been a mad rush on the big over-the-top apps of late, and the tech companies are not delaying a moment to capitalize the growing market share of native apps. The latest Twitter’s launch of app-install ads is just an example,…
  • Why You Should Not Trust SEO Software/Tools!

    Munaz Anjum
    8 Apr 2014 | 2:08 am
    SEO is in turmoil; notwithstanding there is a high volume of SEO software that continues to thrive on. Neither the demand for nor does the supply of such SEO software ever seem to be declining. They are being sold like hotcakes. One can see their advertisement almost everywhere on the internet. This reminds of many actors whose popularity dim after some time; they turn back to their PR agencies seeking their help in making front page news. Analogously, SEO agencies behave the same at times. They do everything and anything to sell their low valued software/tools, and thereby enhance the number…
  • Youtility Marketing Strategy - Google Versus Microsoft

    Munaz Anjum
    7 Mar 2014 | 3:22 am
    One of the most important reasons as why Google is growing like Topsy while Microsoft’s growth is at least not very significant is the difference between just two letters – helping and selling, basically YOutility.      In today’s hyper-saturated economy, product messages no longer break through like they used to a few years back. Providing helpful information to customers does all the magic. Nevertheless, we overhear CEOs yelling at their management, "we are not here to do a charity" for any extra non billable hours if given to a client. They…
  • What Can Marketers Do That No Other SEOs Can?

    Munaz Anjum
    20 Feb 2014 | 5:20 am
    I saw another rand(om) post by Fishkin who has written a blog on “What Can SEOs Do That No Other Marketer Can?” A while ago, he ended his note with some vague promise to find a solution for encrypted ‘not provided’ data on his Whiteboard Tuesday. To me, this looks so funny that I could not hold my laughter for sometimes, and then I took a glance through a few points he has written to justify as if SEOs are the smartest marketers on the earth, and none else. He wrote, an SEO can do keywords research; do funnel optimization, auditing a website, link building, blah,…
 
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    Home Based Business Resources

  • Google+ Name Policy, Link Building Survey, Social Sharing Trends, Speedlink 30:2014

    DiTesco
    19 Jul 2014 | 5:53 am
    Hi everyone, hope you all had a great and productive week! One of the most interesting news that happened, in my view, was definitely the one that Google+ announced this week on removing the restriction of using “your real name” on Google+. “Over the years, as Google+ grew and its community became established, we steadily opened up this policy, from allowing +Page owners to use any name of their choosing to letting YouTube users bring their usernames into Google+. Today, we are taking the last step: there are no more restrictions on what name you can use.” What do you…
  • 5 Surefire Ways to Counter Spam Attacks

    Sarah Brooks
    15 Jul 2014 | 4:33 pm
    Everybody hates spam. At best it is annoying, as when your email inbox is flooded with ads for “performance enhancement” supplements or online pharmacies, or your blog is inundated with “comments” that have nothing to do with your post but instead contain links to online casinos, SEO services, or pornographic content. Spam can also be used in DoS (Denial of Service) or DDoS (Distributed Denial of Service) attacks – as happened to the anti-spam organization The Spamhaus Project in 2013, for instance – rendering your web site useless until the problem is…
  • Quality Rating Guidelines, Holistic SEO, Twitter Analytics, Speedlink 29:2014

    DiTesco
    13 Jul 2014 | 5:14 am
    Hi everyone, hope you all had a great and productive week! This week, one of the topics that was in the spotlight was definitely the news surrounding Google´s rewritten Quality Ratings Guideline. This guideline is suppose to be the resource that a team of quality raters (or search quality evaluators) uses to rate websites for the big G. Needless to say that this is quite a good read, specially if you are in to SEO. Anyway, while some quality rating guidelines in the past were made public by Google, this one apparently, Google does not want it to be out there for everyone to see. The…
  • Guest Blogging Success: Pitch for Building a Relationship not for Links

    Ketan Parmar
    9 Jul 2014 | 7:27 am
    Among the SEO specialists, guest blogging is often referred as a great tactic to build quality on-page links. While there is nothing wrong in this perception, often this uncanny knack and stress on link building do not produce any significant result. Excess and poor utilization of this tactic resulted in a scenario when no longer you can guarantee success by this tactic. On the other hand, sites implementing guest blogging with a keen eye for quality are continuing to reap the benefits. The undeniable fact is when you eye for only links you end up getting loads of poorly written contents…
  • Perfect Headline, Targeting Facebook Audience, Fashion Hacks, Speedlink 28:2014

    DiTesco
    5 Jul 2014 | 5:59 am
    Hi everyone, hope you all had a great and productive week! This week has been a bit calm in the SEO sphere (I think), specially since Matt Cutts has announced that he is going to be on leave for quite a while. The webspam chief of Google says he is taking a bit of time to spend with his family. With that said, I am going to share with you guys two infographics that I found to be extremely helpful. First is how to target facebook users by using all the current means possible, and the second, a visual presentation from Neil Patel. Mapping Out Facebook´s Options For Building An Audience…
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    Link Building Best Practices

  • Does Good Content Help Bad SEO More Than Good SEO Helps Bad Content?

    David Gould
    22 Jul 2014 | 8:30 am
    Let’s play a game. A kind of online marketing “Would you rather…?” If you had to have good content with bad SEO, or bad content with good SEO, which would you take? “Both,” you’re already saying. “Good content and good SEO… I want both.” And so you should. They’re not mutually exclusive, and both important to online success. But in rolling out website content, many organizations – out of neglect or necessity – prioritize or otherwise limit their options: they focus their efforts on optimization techniques without researching the…
  • The Weekly Measure: Keyword Cannibalization, Local Link Building & Creativity in the Workplace

    Blair Crawford
    18 Jul 2014 | 8:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every…
  • Fostering Creativity in the Workplace [INFOGRAPHIC]

    Erin Pritchard
    16 Jul 2014 | 8:00 am
    Creativity is something that is in all of us. As children, we all pretended to be astronauts and took pure joy in coloring with fresh box of crayons with endless colors and endless possibilities. Now, creativity gets stifled under the pressure to produce quickly and to achieve immediate results. But creativity is more important than we give it credit. Creativity can play a vital role in almost everything we do and yield some innovative outcomes. Here at Vertical Measures we try to stay creative, especially when developing content. Not only do we have fun, but we challenge ourselves to try…
  • Fight Keyword Cannibalization with a Canonical SEO Strategy

    Christina Hecht
    15 Jul 2014 | 9:30 am
    Think the danger of running into a tribe of savage cannibals is limited to the sci-fi fantasy worlds of Soylent Green, The Walking Dead and Game of Thrones? The truth is, you may unwittingly have anthropophagists lurking in your SEO strategy, hungrily consuming all your content optimization efforts.If you have a website, chances are you have pages of content that are competing with each other for the same main keywords. Search engines like Google will almost certainly display only one of those pages for a given keyword query on its results page, so the decision as to which page has the…
  • The Weekly Measure: Retargeting, Social Norms & an Interview with Danny Sullivan

    Blair Crawford
    11 Jul 2014 | 8:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.Build…
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    The Brainchild Group - SEO & Social Media Agency

  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
  • California Adds 24,000 Jobs in June, Economy Booming

    Aaron Schoenberger
    18 Jul 2014 | 1:34 pm
    The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state's unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
  • High Demand for Los Angeles Internet Marketing Consultants

    The Brainchild Group
    15 Jul 2014 | 6:29 pm
    The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there's a huge demand for internet marketing consultants in the Los Angeles area.
  • Online Press Release Distribution: Still Good for SEO?

    Aaron Schoenberger
    8 Jul 2014 | 12:41 pm
    There has been a lot of talk lately about how distributing press releases online may no longer be effective for SEO purposes, and that Google revised its Webmaster Guidelines to frown upon “links with optimized anchor text in articles or press releases distributed on other sites.” However, press releases are still good from an SEO perspective and I'll tell you why.
 
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    Single Grain Blog

  • Everything You Need To Know About Facebook’s News Feed Algorithm

    Mike
    22 Jul 2014 | 5:28 am
    Unless you’ve been ignoring everyone for the last 6 months or so, you’ve probably heard a few people complain about the decrease in organic reach for business pages on Facebook. There have been several updates and changes to Facebook, and the way it determines what shows up in a user’s newsfeed, that have (or should have) changed the way businesses and marketers are leveraging the social network. Before we get into all of that, let’s review why Facebook IS a big deal. According to recent Facebook stats (click to Tweet): There are over 1,310,000,000 monthly active…
  • The Content Marketing Funnel: Using Different Types of Content

    Single Grain Team
    16 Jul 2014 | 8:07 am
      It used to be the case that sales shouldered most of the sales funnel burden, while marketing had a much more fire-and-forget role. But with the advent of ever-increasing transparency,  and online interconnectivity, marketing has taken on more and more responsibilities traditionally handled by sales. In other words, the funnel itself is changing from a traditional sales funnel to a content marketing funnel, which many brands are still doing their best to figure out. Marketers are now able to support sales in an unprecedented way by targeting each part of the funnel with unique,…
  • 10 Useful Types of Video Content Viewers Love

    eric
    24 Jun 2014 | 6:30 am
    In 2013, 87% of marketers used video for content marketing. Were you one of them? Video continues its onward march as the bannerman of the content revolution, yet it’s fairly safe to say that most start-ups and scale-ups have yet to take full advantage of video marketing for their brand. While 87% seems like a large number, it doesn’t tell the whole story. The 66% of marketers that use blogs are definitely writing a blog post a week, but they may have only deployed one video per quarter (if even). A big hurdle to video production is, of course, upfront cost. But an even bigger hurdle is…
  • 7 Ways to Improve Your Content Marketing Strategy

    Mike
    2 Jun 2014 | 7:02 am
    Laura Williams is a blogger and online business owner who writes about content marketing and strategies to generate more buzz and traffic. The game has changed when it comes to developing and retaining relationships with customers. Smart content marketers understand that they have to be quick on their feet, agile in their delivery of content, and savvy in their marketing strategy. To enhance your online user base and give your customers what they want, you must be intimately engaged with your audience. Use these tips to improve your content, enhance its delivery, and strengthen your returns.
  • Just The Stats: The Science of Video Engagement

    hangwon
    6 May 2014 | 6:30 am
    “Video is the future of content marketing. That is, if it’s not the here and now.” -Chris Trimble, Axonn Media In 2013, ReelSEO released their Video Marketing Survey and Business Trends Report, which incorporated feedback from over 600 marketing respondents. They discovered the following: 93% of marketers are using video in their campaigns 84% are using video for website marketing 60% are using video for email marketing 70% are optimizing video for search engines 70% will increase spend on video 82% confirmed that video had a positive impact on their business Clearly, video marketing…
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    Insights

  • Third Quarter 2014 Tablet Update: Apple, Amazon Shares Rise Quarter-over-Quarter

    Chitika Insights
    21 Jul 2014 | 10:31 pm
    Since April 2014, the share of tablet Web traffic generated by North American Apple iPad and Kindle Fire users has increased by 0.8 and 1.2 percentage points, respectively. These represent the two largest quarter-over-quarter increases for any tablet brand, while Samsung’s user base exhibited the largest share loss over the same timeframe, dropping two full percentage points.
  • Windows Phone Update: Entry Level Nokia Models Dominate in North America

    Chitika Insights
    18 Jul 2014 | 7:49 am
    In a memo to employees sent on July 17, new Microsoft CEO Satya Nadella suggested the company will take a focused, but long-term approach to gaining traction in the high-end smartphone market with its Nokia brand. While any potential geographic shifts to this strategic model are unclear, within North America, a plurality of Windows phone Web traffic is driven by users of Nokia’s more entry-level Lumia models, as opposed to its flagship devices.
  • OS X Yosemite Developer Activity Nearly 4X that of Mavericks in North America

    Chitika Insights
    9 Jul 2014 | 4:55 am
    Apple unveiled the initial build of its latest desktop operating system at the company’s worldwide developer conference (WWDC) in early June 2014. With a bevy of new features, including a tighter integration with other Apple devices and services, on top of some user interface changes, many considered Yosemite to represent a dramatic change for Apple in the desktop arena. Subsequent developer interest seems to have been equally striking, as initial adoption figures of the OS beta version in North America have significantly outpaced those of its predecessor, OS X Mavericks.
  • Q2 UK Mobile Update: Apple Dominates, Samsung Sees Largest Share Growth since January

    Chitika Insights
    2 Jul 2014 | 5:32 am
    Similar to what we’ve observed in the North American marketplace, UK-based Apple users generate the greatest share of that nation’s smartphone Web traffic. However, a current and historical brand-based distribution of remaining smartphone Internet usage highlights a number of differences from the U.S. and Canadian ecosystem, and some unique aspects of the UK smartphone user base.
  • Android Web Traffic Distribution: Samsung, LG See Quarter-over-Quarter Gains

    Chitika Insights
    17 Jun 2014 | 7:56 am
    Two and a half years after launching its first Kindle Fire tablet, Amazon is expected to unveil its first smartphone on June 18, 2014. Usage statistics point to the company already having made a sizable impact in North America on the strength of its existing tablet offerings, but becoming the market leader will not be quick or easy for the online retailer. Samsung users continue to generate the majority of Android-based Web traffic in North America, and LG recently overtook Amazon to become the second-largest Android traffic source across the continent.
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    SEO Copywriting

  • Creating Blockbuster Content: 7 Essential Tips for SEOs

    Danny Goodwin
    17 Jul 2014 | 3:00 am
    More content no longer means more success in SEO. It just means too much content. When it comes to content creation, we’re seeing a shift in quantity to real quality. The launch of Google’s original Panda algorithm, which targeted thin content, started this big focus shift, which continues to this day. At SMX Advanced, Brent Csutoras, Social Media Strategist & Owner at Kairay Media, shared seven essential tips on how to create blockbuster content today. Here’s a recap. 1. Goals Define Your Definition of Quality Quality is in the eye of the beholder (the reader or…
  • SEO Copywriting Top 10: July 9 to 15, 2014

    Tracy Mallette
    16 Jul 2014 | 3:00 am
    Delve into the psychology of anticipation in this week’s SEO Copywriting Top 10. There are a couple posts about the psychology of conversion for you this week. Neil Patel shares some insights on anticipation while Nate Desmond gives you some psych tactics with case-study examples. Ready to throw in the towel on your writing biz? David K. William helps you delve into your own mind to deal with thoughts of giving up your freelance writing career. The anticipation must be killing you, so I’ll let you get to it! 1. Mike Murray writes The Great Content Checklist: Tips, Tools, and…
  • 9 (more) questions writers ask about SEO copywriting

    Heather Lloyd-Martin
    10 Jul 2014 | 3:00 am
    Would being an SEO copywriter make you smile? Wondering if you’d be happy as an SEO copywriter? In a previous blog post, I discussed 9 common questions writers ask about SEO copywriting. But what about SEO copywriting as a career choice? If you’ve wondered how you could find a job as an SEO copywriter – or how you can start a freelance shop – this post is for you. I originally wrote this post in 2012 and I’ve updated it to reflect other questions I answer every day. Enjoy! I’m a print copywriter.  Are you sure that I can learn this? Or can an old dog…
  • SEO Copywriting Top 10: July 2 to 8, 2014

    Tracy Mallette
    9 Jul 2014 | 3:00 am
    This post is packed full of search! There’s a whole lot about SEO in this week’s Top 10! Ruth Burr Reedy tells you what you need to know to succeed in SEO today, and HubSpot gives you a gigantically awesome Google ranking factors infographic. But there’s more! (Yes, I did just use that overused, persuasive copywriting line on you. Jokingly, though, because you’re one of us! Oh, and there also really is more.) Builtvisible gives you a candidate’s perspective on landing an SEO gig, and Arnie Kuenn interviews Danny Sullivan on the state of search. Go forth…
  • Find Writing Opportunities the Unconventional Way

    Amanda DiSilvestro
    3 Jul 2014 | 3:00 am
    Discover new ways to find writing opportunities. Whether you’re a freelance writer or looking to contribute articles across the web for visibility and links, it all starts with finding those writing opportunities in the first place. If you’re in charge of placing an article you write, then you probably know by now that it helps to find publications before you start writing. Even if you plan to write an article and then send it over with your pitch (depending on the situation), you still like to have an idea of where you’d like the article to go before you start writing. Unfortunately,…
 
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    Jump Start Your Sales

  • Google Hang Outs Now Available From Your Web Site

    Mike Bayes
    28 Jun 2014 | 7:32 am
    This is Important! >>>>> Google disrupts customer service industry Did Google just disrupt the disruptors? The tech giant recently announced that it is offering the technology for a button that will launch a Google hangout directly from a company website. Hangouts is Google's name for its videoconferencing service that allow several people to join the same video chat from multiple devices, including smartphones. A related service, Hangouts on Air, allows a video conference to be recorded directly to Youtube. Originally a part of its Google+ social network, it has since spun off…
  • Want To Sell More? Look To Product Development First

    Mike Bayes
    9 Mar 2014 | 2:02 pm
    Sales is not about convincing people who do not want your service to buy it. Sales is about finding the people who do want your service and letting them buy it. Odd that this premise is so overlooked in business. I’ve worked with 100’s of small and medium business owners or senior managers who really didn’t get this. And it can be a fatal flaw to a company. There is a complete misunderstanding of what a salesperson/group/ division is capable of. I’ve worked with owners of multimillion dollar companies, who really think the simple act of hiring a professional sales person…
  • Lead Generation Is Easy (Not)

    Mike Bayes
    21 Dec 2013 | 7:31 am
    Building a Lead Generation Program Is Easy (NOT). So… I’m asked all the time how to build sales for a business. Should I do Social Media, SEO, Advertising, Direct sales, all of that. I think the first point to start with any “sales” program is the understanding of one very important principle. So to get to that lets start with this question which is this: Sales starts with and goes no where without what? There are many good answers to this, you might say.. - A great product, – A sales person, – An offer, – Marketing dollars, and on and on. But the pragmatic…
  • How to become a thought leader in the area of social media and content creation, or how to Blog like a rock star like Miley Cyrus

    Mike Bayes
    29 Nov 2013 | 9:48 am
    If you are going to become all of that you better understand what it means: (Thanks to https://plus.google.com/u/0/110456355529414581848  Laurie Varga for getting this going,)  Follow her, she’s  a Rock Star super ninja!! Thought leaders: These are people who have decided to lead through blogs and articles versus real life accomplishments or actions. Influencers: These people need you to be under the influence of one substance or another to read or hear their 15 minutes presentation , and then sell you books from the back of the room. Rock Stars:  Unless you sell out stadiums at…
  • Monthly SEO Check and Web Presence maintenance

    Mike Bayes
    23 Nov 2013 | 6:32 am
    Monthly SEO Check and Web Presence maintenance. From time to time we are asked what we do monthly to check on a web sites SEO status. So, instead of boring you with a narrative I thought we would just post some of the instructions I give to our SEO people. It’s in no way completely inclusive, but if you want to D.I.Y this is a good guide. On Site:Home Page and Main keyword page. - Meta Tags:  The Title and Description Does it contain the keyword(s)) Does one of the two contain a local intent keyword if a local company. Find the meta tags by right clicking on a blank part of the page.
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    Kaiserthesage

  • 13 simple SEO processes you can use to improve client acquisition and retention

    Jason Acidre
    16 Jul 2014 | 11:26 am
    When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years. But I guess that was really the perfect time for me to start a career in this industry. I didn’t expect for me to be genuinely passionate about SEO – but I think that passion became the one main factor that really made me embrace everything about it, including its most challenging parts. The post 13 simple SEO processes you can use to improve client…
  • (More) Enterprise Link Building Strategies

    Jason Acidre
    26 Jun 2014 | 11:40 am
    Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph. Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking penalties) to win against web spamming may perhaps just prove the real importance of links to the search technology. Seeing that links are still one of the best signals they can use in determining the relevance, authority, popularity and the credibility of a web page or an entity. The post (More) Enterprise Link Building Strategies appeared first…
  • How I increased my email list subscribers by 532% in 1 month

    Jason Acidre
    26 May 2014 | 9:13 am
    Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business medium). Building an email list (and continuously growing it) is so crucial for any type of business nowadays. Aside from the fact that this channel has better conversion rates, it’s also a form of “owned media”, a medium where you have full control of, which can allow you to create a recurring revenue stream. The post How I increased my email…
  • Developing a Content Strategy like a Fortune 500 Brand

    Jason Acidre
    19 May 2014 | 3:07 am
    By now, we’ve all come to terms with the fact that it’s practically impossible to succeed in SEO without having great content. After the Panda, Penguin, and anti-guest blogging initiatives from Google depleted the proverbial SEO bag of tricks, a lot of us were compelled to take a hard look at the campaigns we were running and the tactics that we were using. Moving up on the SERPs has become a lot more complex than just publishing keyword-laced pages and boosting them with backlinks. I believe we’ve entered the age when SEO has become a “battle of the creative,” as SEO master Benj…
  • How to Really Rank in Google SERPs

    Jason Acidre
    30 Apr 2014 | 7:51 am
    Ranking in Google’s search results has been a lot more challenging these days, compared to how SEO is typically done a decade ago. Over the years, Google has gradually integrated several advanced factors/metrics – mainly to fight web spam – and also to make the web search experience more relevant and useful to people worldwide. The post How to Really Rank in Google SERPs appeared first on Kaiserthesage.
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    Receptional

  • Got Pay Per Click Sitelinks? You might be missing a trick

    Hayley Coutinho
    18 Jul 2014 | 6:53 am
    Sitelinks have been around for years and are avidly used by PPC advertisers to enhance their ads. If you don’t know what sitelinks are, here’s a picture that represents where they sit within a paid ad: As you can see, they are the little blue, hyperlinked pieces of text that link through to specific pages on a website. They’re great for the user experience because they can display deeper levels of a website to a user and take them directly to a relevant landing page. But despite advertisers’ familiarity with sitelinks, at Receptional we often come across PPC accounts where these…
  • 76 Tips from the Content Marketing Show 2014

    Barrie Smith
    18 Jul 2014 | 2:46 am
    Braving the sweltering heat, I managed to make it down to this year’s Content Marketing Show in London yesterday. For all of you who couldn’t attend, here are 76 of the best tips from the speakers. Stephen Waddington: Can a Brand Ever Truly Be Social? 1. The social media party: ‘Nice but dim’ social – brands that try hard to be relevant but it’s not working; they look silly. ‘Nutters’ – Hashtag jackers. Not human. No empathy. ‘Automation’ – Lack of thought. Lack of process. 2. Stop posting rubbish on the internet – there’s enough on…
  • 6 Things Matt Cutts Taught Us About Link Building before he went on Holiday

    Barrie Smith
    17 Jul 2014 | 5:26 am
    Matt Cutts recently announced on his blog that he will be taking an “extended break” from his role at Google for “a few months”. Cutts said he will be gone through to October. So between now and then, perhaps we can expect a lot of spam to dominate Google’s search results?  Only kidding. Matt will be sorely missed by us here at Receptional, especially for his regular Webmaster Tools’ videos that both educate and entertain us.  Matt even had a short Q+A on his blog where he asked and answered the questions at the same time.  What a talented guy he is. So in honour of Mr Cutts…
  • Digital marketing: what’s working?

    Justin Deaville
    10 Jul 2014 | 3:56 am
    It’s been over a year since I took over as managing director at Receptional. In that time, we’ve made several changes to the way we work and how we promote our clients’ websites. I thought you might be interested to learn which tactics have had the most success during that time – along with suggestions for further reading. Paid search Over the past 18 months paid search has changed as much as at any time during its history. It’s no longer possible to set up a simple paid search campaign, there’s really no such thing. Not if you’re interested in…
  • 5 Content Types That Always Get Links

    Barrie Smith
    3 Jul 2014 | 7:13 am
    How often have you heard the phrase “content is king”? I’m sure the majority of you just nodded your head. It’s a popular phrase that’s been around for a long time and looking at the Google Trends graph it has remained popular since it first broke onto the scene: Marketing is all about having a great product and then creating attention around it.  There’s not much difference in creating great content to generate traffic, attention and potential leads to your website. Here are 5 ideas that in my experience have proven to attract visits and links to your site. 1.   …
 
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    Search Blog Asia - SEO Insights for China, Japan, Korea, Thailand...

  • Naver Shutting Down Me2Day For Good

    Kenji Schautzer
    14 Jul 2014 | 9:31 pm
    As we have previously covered, Naver announced the end of its Microblogging platform Me2Day last year in 2013. Me2Day started in 2007 and at its peak time in 2009 it received 3 million visitors, which was more than Twitter at that time. However, due to the fierce global competition, the service was finally terminated on [...]
  • Facebook Usage in Japan – Latest Survey Results 2014

    Kenji Schautzer
    14 Jul 2014 | 9:13 pm
    After analyzing the latest social media developments and social media user numbers in Japan, we are happy to present another insightful blog post on social media in Japan. Lifemedia Japan just released two surveys (No 1, No 2) in June 2014 on the latest usage behavior of Facebook in Japan. The first research was aimed to [...]
  • Last Straw for Google in China?

    Vennie So
    27 Jun 2014 | 4:58 am
    China’s blocking of Google site was widely reported earlier this month. We first observed the service disruption beginning at the end of May. As of today, Google services are still under disruption. Greatfire.org, a site dedicated to monitoring the Great Firewall of China, reports similar observations. Currently, http://www.google.com.hk is accessible only very rarely, and if [...]
  • Wechat Opens Content to Sogou

    Daniel Cai
    12 Jun 2014 | 1:44 am
    Wechat has been growing really fast for the past two years and became the most popular social platform across China. As we all know, Wechat has its unique eco system, and the content is not open to any search engines. However, this was yesterday. June 9, 2014, Tencent opened Wechat content to Sogou. People now [...]
  • Daum–Kakao Merger – New Playing Field in the Korean Search Engine Market

    Kenji Schautzer
    27 May 2014 | 1:46 am
    On May 26th, 2014, Daum Communications Corp. and Kakao Corp. announced one of Korea’s biggest Internet-based mergers in history. The merger is currently under review, but if approved, the new company will be called ‘Daum-Kakao’. Daum was founded in 1995 and was the leading search engine in Korea back then. After the rise of Naver [...]
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    Distilled

  • Expecting the Unexpected: Edge Cases in Web Design

    Richard Westenra
    16 Jul 2014 | 7:30 am
    In 1976, Swiss watchmakers Omega were responsible for constructing the scoreboards for the Montreal Olympics. They asked the International Olympic Committee how many digits the boards would be required to display for the gymnastic events, and were informed that three digits ought to be sufficient. No gymnast had ever achieved a perfect 10.00, and the IOC maintained that it was “not possible”. Enter 14-year-old Romanian gymnast Nadia Comaneci. On the second day of the Montreal Games, she made her first Olympic appearance on the uneven bars. The judges agreed: Her routine was…
  • How Axl Rose Ended Up Commenting on Our Creative Piece

    Harriet Cummings
    10 Jul 2014 | 8:30 am
    When the Guns N’ Roses singer weighed in on the debate around one of our recent creative pieces, we knew we’d made it. Following the success of The Vocal Ranges of the World’s Greatest Singers, we’d like to share a bit about how we got there. Made for our client Concert Hotels, the piece racked up some nice numbers to go along with Axl’s comments: 103k ‘likes’ from its feature on Huffington Post Over 100k ‘likes’ on the original URL More than 200k total Facebook engagements Coverage on big name sites like Time, CoCreate and NBC Over a…
  • Taking to the stage at SearchLove San Diego and London...

    Lynsey Little
    2 Jul 2014 | 7:00 am
    After spending over 6 months working hard to bring the smartest minds in the industry to the SearchLove stage, without further ado, I bring you the incredible speaker lineups for San Diego (11/12th September) and London (27/28th October). If you’re looking for an online marketing conference to attend this Fall/Autumn then SearchLove is for you. We cover a wealth of topics from content strategy, technical and local search, to video strategy, branding, UX, social, CRO and design. You name it, we’ll be covering it. Come and join hundreds of other marketers and be safe in the…
  • Researching Creative Ideas: 10 Dos and Don’ts

    Vicke Cheung
    1 Jul 2014 | 7:00 am
    Back in March, I spoke at BrightonSEO on the not-so-SEO subject of design. Slightly taken aback by the love I got from Slideshare and Twitter for my speaker deck, I thought it time to do a quick refresher, focusing specifically on the often-overlooked research and analysis stage in these easy-to-digest dos and don’ts. DO participate in the design process as much as you can. Yes, it is primarily the designer’s job to deliver, but good communication between the both of you can mean reaching a solution quicker. If you’re responsible for the concept, then it’s even more…
  • The Doctor Will See You Now: In conversation with Content Strategist, James Gunter

    Cheri Percy
    26 Jun 2014 | 9:05 am
    Doctor Who fanatic, bourbon swiller and content strategy buff. These are just a few of the things we know about content strategist James Gunter. Catching up with Gunter in his Salt Lake City dwelling, TARDIS themed mug in hand, we caught up with the strategist for a bit of a tête-à-tête on Google algorithms, the future of content strategy and Peter Capaldi.   Content strategy then. It can always feel a little tricky to pin down exactly what it is, eh? Hannah’s post earlier this month took the subject head on posing that it’s essentially “a high level…
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    Web Savvy Marketing

  • Make Better Decisions With Custom Google Analytics Dashboards

    Rebecca Gill
    22 Jul 2014 | 9:45 am
    If you own a website or blog, you most likely have a Google Analytics account and you are tracking data. I encounter a lot of website owners who are in this state. It the starting point of a beautiful world of data – if you are actually using it. The question is not if you have Google Analytics installed. The real question: Are you actually reviewing your Google Analytics data and are you using the data to make better business decisions? Unfortunately I talk to a large number of website owners who “think” they have a Google Analytics account, but forgot to actually review data or…
  • Happy 5th Birthday Web Savvy Marketing!

    Rebecca Gill
    16 Jul 2014 | 12:41 pm
    A funny thing happened this week on LinkedIn. A number of people started saying “congratulations” or “congrats” and I was quite perplexed. Apparently I had forgotten that this month marks five years since the launch of Web Savvy Marketing. Somewhere between client launches, theme launches, and vacations – I had forgotten our company turned five years old. For many companies five years may seem like infancy, but for a WordPress company launched in the heart of the recession, it feels like a miracle. We made it through that very tough first year and we’ve grown…
  • Why FooGallery is My Favorite WordPress Image Gallery Plugin

    Rebecca Gill
    16 Jul 2014 | 4:34 am
    My friend Adam Warner sent me over his new WordPress image gallery plugin to review last week. Now I would normally ignore such things on vacation, but Adam is pretty cool and his plugin sounded really awesome. So I took a break from my basking in the sun to play with his plugin on a development site. I have to admit that I loved it. In fact, my exact comment to Adam was: It’s a wonderful fit for users who need a lightweight plugin that creates beautiful galleries without the need for custom styling or coding. And I meant it. I’ve been working with WordPress plugins for a long time and I…
  • Let’s Help WPBeginner Build a School!

    Rebecca Gill
    15 Jul 2014 | 9:39 am
    In April I had the pleasure of attending CaboPress with a number of WordPress colleagues. In the mix of this group was Syed Balkhi. While spending some one on one time with Syed, I had the opportunity to play twenty questions with him. I tend to do this with people I meet, because I like to know more about them then you can see on the internet. I like to dig in and I want to learn about their core and their story. Syed has an interesting story and I’m thankful that I had the opportunity to hear it. Beyond being just wicked smart, Syed has a big heart. Chris Lema first introduced me to him…
  • Building a Marketing Strategy Based on Data

    Rebecca Gill
    24 Jun 2014 | 1:09 pm
    Having access to accurate marketing data is powerful. It helps you make better business decisions because you have a clearer picture of your business, your target market, and your ability to attract new customers. With real data you have power. This is because you are creating a marketing strategy based on something tangible and not based on a passing idea or a whim. This month I had an opportunity to speak at WordCamp Chicago. While we were in the Q&A part of my presentation, I was asked a lot about the success of our WordPress theme store. My response to many of the questions was our…
 
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    SEER Interactive

  • How We Increased LinkedIn Ads CTR 152%

    audreyb@seerinteractive.com
    18 Jul 2014 | 9:28 am
    One size fits all doesn’t work well in PPC given how rapidly the industry changes. Here at SEER, we have a vast array of clients with different goals, KPIs and target audiences and are constantly looking for new ways to get in front of the right people. So, when we needed to grow awareness and leads for one of our super niche clients focused on B2B, we pitched them a test on LinkedIn. The results have been impressive to say the least! Through many accounts, clients and tests, we’ve learned a lot about how to optimize LinkedIn performance. I’ll share some of the highlights below, but…
  • Confirmed: Google Is Removing & Limiting Video Snippets in SERPs

    Chad Gingrich
    16 Jul 2014 | 5:09 pm
    Story Developing – Follow me on Twitter @chadgingrich for updates. Today we started seeing across many clients that video snippets stopped appearing in the SERPs for domains.  YouTube snippets are unaffected, however, it seems that video snippets may be going the way of authorship thumbnails.  No official word from Google yet, however, the change seems to be pretty widespread with snippets seemingly disappearing from Moz (WBF) and the Wistia blog. It’s a lot of speculation at this point and the SEER team is currently crowdsourcing examples that would disprove a total removal.
  • Think Twice Before Using Top of Page Bidding in AdWords

    Amanda Mancuso
    16 Jul 2014 | 6:32 am
    What we did While bidding to the top of the page isn’t always the best strategy for paid search, it can be a good strategy depending on your goals, i.e. focusing on clicks or awareness, being the most competitive for certain terms, etc. We recently had a client who was hitting the end of their busy season and we started to notice their top competitors were getting more aggressive. There were some really key terms for our client that we wanted to make sure we capturing the most search volume for as well as traffic to their website. For those terms we changed our bidding strategy from manual…
  • Yahoo Directory Listings: Are They Worth It?

    alif@seerinteractive.com
    11 Jul 2014 | 9:53 am
    The result of good SEO is traffic, conversions, and community. Recently, a conversation around the value of the Yahoo directory listing came up at SEER, and it turns out that, in most cases, there is no traffic coming from Yahoo directory listings. In gambling terms, what we found in our data was that if you bet a Yahoo directory listing won’t get you any conversions, you’ll be right around 86% of the time assuming you paid to be in the Yahoo directory AND got traffic from it. We took a look at analytics data for over 100 clients from January 2012 – July 2014 to see if there were any…
  • Three Tales of PPC Geotargeting Successes

    allym@seerinteractive.com
    10 Jul 2014 | 2:14 pm
    With the roll out of bid modifiers by geo, tailoring your PPC strategy to specific geographies has never been easier. We here at SEER have been playing around with a few different ways to think about and test geo strategy. (Please read the following in your best Ira Glass.) Today on our program, three mini case-studies on PPC geotargeting strategy. Act One. Finding Travelers. Act Two. Pushing Inventory. Act Three. Fighting the Weather. Stay with us. Act 1 The Conundrum Sure, one way to target people in New York is to set AdWords geotargeting to New York… this will ensure that ads are shown…
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    Gain Higher Ground

  • Website Hacking – Are You A Sitting Duck? 6 Steps To Help Beat The Bad Guys…

    Rob
    21 Jul 2014 | 6:57 am
    As we all know, hacking is a huge issue and as a website owner you are likely to fall into one of three categories: 1) You’ve been hacked in the past and know just how frustrating it can be 2) You have actually been hacked but you just don’t realize it yet 3) You are a little complacent with a “probably won’t happen to me” mindset I don’t know which of these apply to you but I’ll admit here that I’ve been in all 3 camps at various stages of my web business :-( Providing a complete guide on website security is well beyond the scope of this blog…
  • Stop: How Can This Be Done Faster & Easier?

    Rob
    5 Jun 2014 | 4:26 am
    I’m not one for making outlandish predictions but in this post I’m going to make an exception. I predict that you suffer from the same trait that I do: The ability to take a simple idea and vastly overcomplicate it to the point that you never get it done. Even though I’ve successfully created, published and made money from over 10 online products, there are far more products, blog posts, emails, upsells and general promotions that have never seen the light of day because of my ability to overcomplicate things. It’s not good, it’s frustrating and also costs money!
  • The Problem Of Being “Unplugged”

    Rob
    12 May 2014 | 4:21 am
    Last week I got back from an absolutely excellent four and a half week road trip across the USA. Since I started online in 2010 it was the longest time I have (almost) completely “unplugged” from business by taking an extended period of time off. This said, I did post Facebook photo updates on most days: https://www.facebook.com/RobCornishPage The first thing to say is that I feel very fortunate to be able to do something like this and I don’t take it for granted. In the past it just wouldn’t have been possible to get my employer’s permission for such a trip and…
  • Lessons From My First Ever Live Event

    Rob
    14 Mar 2014 | 6:27 am
    Even though I’ve spoken many times at other people’s live events, until last weekend I had never put on one of my own. As with doing anything for the first time there is a big learning curve to transcend. So in this post I’d like to share with you a few tips and pointers to consider if you are looking to put an event on yourself. Some are simple and some are more subtle but I hope all together they give you some good food for thought… 1. Define The Primary Goal Of Your Event In order to get the most from any product you create it’s essential to be very clear from the…
  • 2014 Versus 2010 – Easier Or Harder?

    Rob
    19 Feb 2014 | 6:16 am
    I’ve heard all sorts of tales regarding what went on in the “old days” of internet marketing. In fact, some of the stories, such as how easy it was to rank in Google by artificially stuffing articles full of keywords make it sound like the Wild West! But these kinds of things, to me, are really just anecdotes. I can’t comment on them directly because I didn’t get started online until 2010. Before that I was tucked up in the corporate world, completely unaware of what internet marketing was. I was commuting and working to pay the bills as the vast majority of the…
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    Jeff Caceres

  • Episode 8: Build Usana Leads With A Capture Page

    thebullet
    5 Jul 2014 | 2:32 am
    Diamond morning OneX8 people! How are you guys doin’ now? I hope you guys and gals are all right, and I hope you have great results out there by gaining more users and pay-ins. But I understand that most of us right now are still using the traditional way of promoting USANA by simply looking […]
  • Why Should We Attend The NDO Training Every Week?

    thebullet
    26 Jun 2014 | 5:00 pm
    What’s up OneX8 Pilipinas?  How are you guys doing? Are you ready to learn something new right here in my blog right now? Oh well, I know you guys are very open minded for more learning, and I just want you guys to know that the topic I am discussing right now is going  In this […]
  • How To Prepare For The “Expect The Unexpected” Moment?

    thebullet
    21 Jun 2014 | 5:00 pm
    Diamond morning OneX8 family! Did you already watched my 7th episode? In my last episode, I did talked about Silver Directors of OneX8 Bacolod, and they are no other than my uplines Alde Joe and Love Moleje. But right now, I am going to talk about something that Usana distributors like me should be prepared. This […]
  • Episode 7: [OneX8 Spotlight] Silver Directors Alde Joe and Love Moleje

    thebullet
    21 Jun 2014 | 1:15 am
    Diamond morning OneX8 family! How are you guys today? Feeling good right now? Oh well, it is time for me now to share my main topic for today. In my previous posts, I have posted about 1-star Diamond Directors Duard and Rosanne Ricalde, 2-star Diamond Directors Nathaniel and Joan Sunio, Executive Ruby Directors Ryan and […]
  • How To Sort Out Prospects In Your Usana Business?

    thebullet
    20 Jun 2014 | 8:20 pm
    Diamond morning OneX8 people!  Did you already watched my sixth episode in my previous post? Oh well, at least you already know what’s inside of the Usana back office, right? At least you should familiarize everything when you login to your Usana account. But right now, let’s not focus on that episode, we focus on something […]
 
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    Mark Rushworth

  • List of JQuery material design elements

    Mark Rushworth
    29 Jun 2014 | 9:59 am
    I predict that there’s going to be a rush on JQuery elements around the interactivity described in Google’s Material Design ethos. This page contains a running list of Javascript effects and tools needed to replicate the elements shown in Google’s design framework. Button Feedback Part of the Material Design ethos involves adding a ripple effect or ‘ping’ to buttons. MIT has just published a JQuery demo that shows this effect to its fullest. View It Transformicons Another element of Material Design includes hamburger menu icons that change to reflect their…
  • Get Android L features on your phone today

    Mark Rushworth
    28 Jun 2014 | 9:01 am
    Update: Added Heads Up, ART, Ring Tones There’s no doubt about it that Android L and Google’s new ‘Material Design’ ethos is the most exciting thing to happen over the past few weeks. If you’ve got a Nexus phone or tablet PC and you want all of the Android L features available then you can simply download the developer preview to start your transformation. But if you’ve bought another brand and haven’t rooted  your phone then things are not so easy. Lucky for you I’ve decided to put together a running list of available updates that should work…
  • OK Google now works from any screen even when your phone is locked

    Mark Rushworth
    26 Jun 2014 | 10:36 pm
    As with several other things this amazing update for android just missed the release at Google’s latest I/O event and its one thing i’ve been waiting for Android to include as stock after the Motorola X phone was launched a year or so ago. You might be wondering what I’m prattling on about and it’s something that is set to change SEO (my day job) and keyword research and this game change is…. OK Google now works on any screen and within any app, even when your mobile phone is locked. Why is this such a game changer? A year... The post OK Google now works from any…
  • Android L & Material Design Just Made App UI/UX Easy

    Mark Rushworth
    25 Jun 2014 | 10:46 pm
    Announced at today’s I/O conference was a full and stunningly detailed guide to designing cross platform apps for next generation mobile, tablet and desktop PC which Google calls Android L. I have to say that I’m completely blown away by it. Even taken as purely a guide to the why’s of design its inspirational touching on a full graphical communication and interaction strategy. Add to this information on layout, typography, animation and what you’ve got is a takeaway set of tools and wire frames that will enable any designer to build immerse and consistent designs for…
  • Content Marketing strategies that go beyond calendar events

    Mark Rushworth
    24 Jun 2014 | 5:28 am
    Content Marketing is fast becoming a cornerstone of a traditional SEO campaign and there are plenty of ways of approaching the subject that have been covered exhaustively before however one thing remains elusive to many content marketing n00bs and that’s how to design and plan an effective marketing calendar. Sure, you can look through Wikipedia’s data pages and find local and national holidays and events… you might even get some help from a client who is attending trade shows and (although its never happened to me) is proactive in suggesting topical content you’re…
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    Webtise » blog

  • Webtise announced as a finalist in the Wirral Business Awards 2014

    Emma Garner
    1 Jul 2014 | 2:50 am
      Webtise has been named as a finalist in this year’s 2014 Wirral Business Awards for Small Business of the Year (1-25 employees) Award.   The prestigious Wirral business awards are sponsored by The Contact Company, Wirral Radio and Park Group PLC.   We’ve experienced a record year, winning with a number of high profile client wins some of which include: LittleBlackDress.co.uk, DaisyStreet.co.uk and Sofaworks.   Graham Withe, Managing Director commented: “This is a fantastic achievement which demonstrates just how well we have performed over the past 12 months.
  • We’ve launched our analytics app Metrics Mate

    Emma Garner
    10 Jun 2014 | 6:31 am
      Our new innovative analytics app is now available – offering online retailers insight into the overall business performance  – using simple metrics.   The app, which is available across all iOS devices (android planned), allows ecommerce business to improve their performance by using simple metrics using Google Analytics data.   The app is targeted at small business owners, ecommerce managers and agencies. It’s the quickest, easiest analytics app on the market and has been designed to clearly present key metrics quickly whilst on the go.   Users can access…
  • Another Fashion Contract Win for us with DaisyStreet.co.uk

    Emma Garner
    28 May 2014 | 2:54 am
    We’re delighted to announce that we’ve been appointed to help the popular online ladies fashion retailer DaisyStreet.co.uk to improve their overall ecommerce presence. Headquartered in Manchester, Daisystreet.co.uk is an up and coming brand in the ladies fashion sector, a one stop shop for the latest catwalk trends and wardrobe essentials that can’t be found on the high-street. We were chosen for our expertise in working to grow online brands and for the extensive ecommerce improvement service that we offer. Daisy Street will have their current Magento website redesigned to give…
  • Is Facebook Dead for Creative Brands? Why Your Fashion Business Should Move to Pinterest and Instagram

    Kirstie
    30 Apr 2014 | 4:00 am
    When Facebook started business pages, social media users and digital marketers went crazy – here was a totally free method of promoting your business to your fans, that would return as much reward as the effort you put in. It was the holy grail of online marketing. But at some point recently, the bubble started to burst. Perhaps it started when Facebook went public and profits became a huge concern – after all, if you start making people pay for a free service, they’ll more than likely just leave – Facebook is a novel timewaster, not a life necessity (let’s be honest). So Facebook…
  • LittleBlackDress.co.uk choose Webtise to help improve ecommerce presence

    Emma Garner
    11 Apr 2014 | 4:22 am
    We’re pleased to announce our new client, leading online ladies fashion retailer LittleBlackDress.co.uk, a one-stop shop for LBDs, dresses and accessories for special events, from both high street favourites and boutique and independent labels. We were chosen by Littleblackdress.co.uk for our wealth of experience and expertise within the fashion industry, we’ll work to help to improve their overall ecommerce presence on their existing Magento website. We will also conduct a full SEO Audit and create a strategy for the brand managing their CRO. Alongside this our marketing team will…
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    SEO Eblog by SEO Advantage, Inc.

  • SEO Roundup: June 27, 2014

    Michelle Key
    27 Jun 2014 | 1:35 pm
    The big news in SEO and online marketing this week regards Google (doesn’t it always?) and their recent announcement that they’ll no longer be displaying authorship photos in SERPS. What does that mean for us? Depends on who you ask, but it’s safe to say that most of us are at the very least bummed about this development. Over at Moz, the discussion on the removal of authorship photos includes some important reminders. Namely, that authorship itself isn’t going anywhere, and its purpose – to help identify quality content by subject matter experts – remains…
  • SEO Roundup: June 13, 2014

    Michelle Key
    13 Jun 2014 | 10:00 am
    The absolute best thing on the internet this week in SEO is this incredibly in-depth guide to Google Algorithms. The author calls it a cheat sheet, but as someone points out in the comments, it might as well be a textbook. If you’re at all new to SEO, you must read it. If you’re an experienced veteran, you still must read it. The article covers every single thing we know about Panda, Penguin and Hummingbird, and explains it in a wonderfully straightforward manner. I’d wager there’s something new in there for each of us to learn. That’s not the only robust, useful…
  • Google Search Results Warn Smartphone Users of Faulty Redirects

    Julia Harris
    6 Jun 2014 | 6:36 am
    In today’s competitive market, your website must be mobile optimized to stay ahead of competitors. Google Webmaster Trend Analyst Mariya Moeva wrote a blog article Wednesday warning webmasters that Google is now showing smartphone searchers when a website has a “faulty redirect” that sends the searcher to your home page, not the page they clicked on. It happens because the website is not configured to handle smartphone requests. It sends users to its smartphone home page—which is termed a “faulty redirect.” When smartphone users are redirected to a home page in U.S. search…
  • SEO Roundup: May 23, 2014

    Michelle Key
    23 May 2014 | 12:39 pm
    Unsurprisingly, Panda 4.0 is the biggest news this week in the SEO and online marketing world, and folks are talking about it all over the internet, especially the part where eBay got slapped hard for spammy techniques the rest of us have avoided for a while. If you’re feeling a little schadenfreude right now don’t worry. It’s completely understandable. In a very un-Google move, they actually released two updates,  the other being Payday Loan 2.0. Basically, Google decided to give us all a really exciting week. EBay wasn’t the only site that saw traffic changes after…
  • 4 Social Media Marketing Tips That Will Get You Results Today

    Julia Harris
    23 May 2014 | 7:00 am
    I’m preoccupied with social media, and it’s not just to look at shared animal memes. I’m intrigued by the ease in which business can market to the masses simply by social engagement, and how impactful social media marketing can be if done well. I read everything I can about it. I was reading Forbes the other day when Steve Olenski’s article about things marketers may not know regarding social media marketing caught my attention. I’m a marketer. I wanted to know what I may not know, so I read his great article. Steve makes the excellent point that social media marketing is still…
 
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    Professional SEO Solutions

  • How to Research Your Business Competitors by Your Own?

    Ghazal Alvi
    30 Jun 2014 | 1:16 pm
    In any business, it is very important to understand your market and your competitors. Knowing your competitors and what they are offering helps you to make your products, services and marketing stand out, and NOBODY wants to be left behind by the competition!!! According to Wikipedia - “Competitor analysis in marketing and strategic management is Related posts: How to Choose the Best Business Name? Name for a business is much like a backbone for... YARPP powered by AdBistroPowered by
  • How to Choose the Best Business Name?

    Ghazal Alvi
    29 May 2014 | 4:25 am
    Name for a business is much like a backbone for a human being… its crucial!!! So, choosing the perfect business name is vitally important but at the same time it can be a complicated process, often it is an overwhelming, frustrating, and exhausting experience. With this thought in mind, here are few suggestions for anyone No related posts.
  • Effective SEO Shift for Long Term Success!

    Ghazal Alvi
    30 Apr 2014 | 12:14 pm
    We the people, who own a business and believe in online presence, are making a big Mistake! Aren’t we still depending on the old SEO Practices? We update the content on our websites and blogs, but follow the same rules as in 2010 or so – Yes or no? Ahhh, we know the answer very No related posts.
  • How to Use #Hashtags in Social Media – The Right Way!

    Ghazal Alvi
    31 Mar 2014 | 12:54 pm
    Send to Facebook Related posts: How to Optimize Your Social Media Profile in 5 Simple Steps Social Media Sites like Facebook, Twitter, LinkedIn, YouTube, etc are... YARPP powered by AdBistroPowered by
  • How to Optimize Your Social Media Profile in 5 Simple Steps

    Ghazal Alvi
    27 Feb 2014 | 10:46 am
    Social Media Sites like Facebook, Twitter, LinkedIn, YouTube, etc are gaining popularity, if we talk about numbers, it will literally go in millions and these figures are increasing daily. No doubt, social media is a lively platform to create and share compelling content with like minded people. Having a presence on social media sites will Related posts: How to Increase Facebook Fan Page Likes Happy New Year to all my readers… There is no... Twitter World: How to Develop Your Online Brand in 2014 So, you said “It’s too early for 2014”… Only 61... YARPP powered by AdBistroPowered…
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    Commerce Kitchen

  • Blogging is Hard: The Ballad of a Developer

    Eric Hainer
    22 Jul 2014 | 8:00 am
    Rarely am I serious. Most anyone who’s ever talked to me knows that I don’t often give a straight response to a question or say anything that makes one iota of sense. There’s a reason for that, and it’s that the serious Eric - the real Eric – lives in a world of constant anxious turmoil. Every month I am tasked with writing a blog. I would fathom a guess that of all the blogs I’ve written, only one has ever been completed when it was supposed to. That includes this one, now over a week late. Usually when it’s late I take the typical route of joking…
  • What is Commitment in Scrum?

    CK Heroling
    21 Jul 2014 | 8:27 am
    Hey Internet, Casey here. I’ll come right out and say that I lean as a Scrum traditionalist. I was mentored in a shop where everything revolved around the team’s commitments. Those commitments were canonical. However, they were never clear pictures of what was likely to actually happen. If our estimates were off, we stayed late and got it done. If our internal Product Owner suggested that we make a change during the Sprint (how dare they!) – it was civil war. We did everything and anything to protect that commitment. I spent a lot of time measuring how we did compared to our…
  • How Do You Wireframe?

    Alex Hoffman
    18 Jul 2014 | 9:19 am
    When I was in college one of my design professors told me, “Wireframes are great, everyone agrees that they’re something that should be done in the planning process. Funny thing is, no one can agree on what they actually are supposed to look like.” Now that I’ve been making them for over two years, I think I can shed some light on the topic What’s a Wireframe? Wireframes are essentially blue prints for your website or application. The reason they are visuals instead of written is that it’s really hard to describe in words what a particular view might look like. If I say,…
  • Vacationing: A Pragmatic Approach

    Kevin Major
    17 Jul 2014 | 10:08 am
    Taking good vacations should be part of any software dev’s repertoire (or really anybody’s). This prevents burnout, renews creative juices, and just generally keeps morale high.  There are countless experts online discussing the importance of taking time away from work to be more productive at work. Progressive-thinking companies realize the value of providing their employees with generous vacation packages and understand that the benefits usually outweigh the costs.  Turnover is expensive, hiring and retaining good employees is difficult/time consuming, and happy workers make…
  • Professional Anti-Adversarialism, or, How I Learned to Stop Worrying and Love My Job

    Michelle Drumm
    16 Jul 2014 | 5:59 pm
    Me, circa December 2013. At the end of last year, I was making myself pretty miserable with work. I love the work I do, trust and respect the people I work with, and sincerely believe that we’ve got about the greatest team ever assembled in one firehouse; we consistently have positive relationships with our clients. Regardless, I was often on edge, cranky, and wondering when the next fiasco was coming. I was on the defensive half the time, ready to fight my way out of whatever mess was thrown at me. I was, in short, a wreck. After losing sleep, watching my capacity for joy dwindle, and…
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    Blind Five Year Old

  • StumbleUpon Remarketing

    AJ Kohn
    21 Jul 2014 | 6:33 am
    For years I've used a combination of StumbleUpon and Google Remarketing to cheaply and efficiently open the top of the funnel for start-ups. I don't hear much about this tactic (though perhaps I'm not looking in the right places) so here's a little explanation on this handy growth hack. StumbleUpon You remember StumbleUpon right? A darling of the Web 1.0 world, it was purchased by eBay in 2007 where it was largely ignored until it was bought back in 2009. It doesn't get a lot of press but it's still a well-trafficked property and product. I'm not saying it's in some sort of renaissance or…
  • You Won’t Remember That Infographic

    AJ Kohn
    25 Jun 2014 | 3:14 pm
    Infographics are (still) popular. Clients ask me about them all the time. I ask them to tell me about the last three infographics they remembered. The response is generally full of stammering as they grope for an answer. Rarely do I get specifics. Even when I do they say things like 'that infographic about craft beer'. When I ask where the infographic came from? Crickets. Can you name the brands associated with infographics? The brands that come up most often are Mint and OK Cupid. Everyone else is an also ran. And that's the thing. For all of their popularity, you won't remember that…
  • Social Signals and SEO

    AJ Kohn
    7 Apr 2014 | 7:10 am
    Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That's why so much misinformation exists on the topic. So before you run off and get all your friends to Tweet your post (or worse yet buy Likes etc.), read on to understand the math and real reason why social works. Social Signals Are Not Part Of The Algorithm No matter how much we want it, or how many times we think it would make sense, it's just not happening. Social is not currently part of Google's search algorithm. At SMX West 2014 Amit Singhal…
  • The Ridiculous Power of Blog Commenting

    AJ Kohn
    25 Mar 2014 | 12:49 pm
    Blog commenting is the not-so-secret weapon to building your brand and authority. I'm not talking about comment spam or finding do follow blogs and littering them with links. No, the blog commenting I'm talking about lets you cut through the clutter and tap into the attention of creators. Participation Inequality To understand why blog commenting is so powerful you first need to grasp the concept of participation inequality. In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. You might…
  • SEO Is Stone Soup

    AJ Kohn
    17 Mar 2014 | 11:49 am
    Each year my wife and I take our daughter to the Chevron Family Theatre Festival at the Lesher Center for the Arts. It's a great local tradition where kids sit on stage during fairy tale plays, get their face painted and eat ice cream among other things. Last year we also saw The Pushcart Players, a smaller touring group, put on Stone Soup and Other Stories. They were excellent. Not only that but the Stone Soup fable they performed was new to me and, oddly, fit my view of SEO. Stone Soup The Stone Soup story is "an old folk story in which hungry strangers persuade local people of a town to…
 
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    SEO Philippines| SEO Hacker Blog

  • The Secret Strategies to Successful Link Building

    Pam Sallegue
    17 Jul 2014 | 9:42 pm
    Lately I’ve been compiling link building techniques to share with everyone, and also a way for me to even prove that link building still has its value in spite of the growing numbers of SEOs believing that it’s dead, it’s not going to bring you to the top, and it’s better to focus on content alone. I respect that, and of course I’ll forever agree that content matters, but the truth is link building, like I mentioned on my previous blog, will always have its worth. It will always serve a big role in SEO – link building is never dead, it’s just improved. In this article I will…
  • 11 Things I Learned Organizing SEO Summit 2014

    Sean
    10 Jul 2014 | 2:12 am
    I was nervous the night before. I walked to and fro my workstation – it was 2am in the morning. I was set to give the opening remarks at around 9am a few hours from then. I wasn’t going to have enough sleep. I haven’t had a good sleep in weeks. SEO Summit 2014 was my first shot at trying to create a better standard for the hacker-type SEO conferences here in the Philippines. There are three goals to making the SEO Summit come to life:  We wanted this to be a charity event – giving away all the proceeds to the poverty-stricken students of Timoteo Paez Elementary…
  • What Everybody Ought to Know About Link Building

    Pam Sallegue
    8 Jul 2014 | 9:06 pm
    Link building is dead. I’ve heard it a hundred times, and I still don’t believe it’s true. On the contrary I think link building is becoming more and more valuable. When I joined SEO Hacker, I started as a link builder. I wasn’t good at it. I messed things up; put links everywhere, and put the wrong anchor texts. But I found link building to be an exciting part of SEO. So I read blogs, tried it on my own site, and brainstormed with my teammates. I exerted heaploads of effort to really learn this stuff, from prospecting to planting links, so to hear that it’s dead kind of annoyed…
  • SEO Rank Monitor Review

    Pam Sallegue
    1 Jul 2014 | 8:34 pm
    As a marketing specialist my goal is to (of course) market our SEO company, SEO-Hacker. Part of that is to monitor results of all the efforts we do to better rank on Google and other search engines, and I can only do that much easily if there’s a tool to support me. For the past year we’ve been testing out tools that help us generate reports either for our own websites or client’s sites. Today, I got the privilege to try a new tool – technically it’s not new since it’s been available for five years already, but they just launched its 2.0 version which only improves this tool.
  • What Happened in the SEO Summit 2014

    Sean
    24 Jun 2014 | 2:04 am
    SEO Summit 2014 was the first of its kind here in the Philippines. It’s also the first seminar-type conference I’ve ever organized with the help of JCI Manila and the SEO Hacker team.  It was an awesome time for SEO specialists, small to medium business owners and marketing managers alike. A Milestone SEO Hacker officially started November of 2011. Before that, it was a freelance SEO’s blogsite that had a handful of readers wanting to learn more about SEO. We are no more than 2 and a half years in the SEO business and this is our first event. It is no less than a milestone…
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    Hallam Internet

  • How To Transfer An Adwords Account Into Bing Ads

    Elliott Kirk
    22 Jul 2014 | 6:31 am
    An often overlooked aspect of paid digital marketing is Bing ads. Bing boast a market share of just under 6%  and, whilst this may appear small, do you really want to leave 6% of your potential market untouched? Not only that but Bing is growing amongst search engines month on month, so the time spent now will only likely lead to a larger audience in the future. The two biggest reasons I can give you for using Bing ads are these: Its cheap Its easy Now I know that isn’t particularly helpful but I’ll elaborate. Firstly it is cheap, a lot cheaper than an equivalent click through…
  • Digital Marketing Take Aways from the 2014 World Cup

    Rainu Bhele
    16 Jul 2014 | 7:47 am
    Brazil 2014 has been a World Cup to remember   The colours, sounds and tastes of Brazil have been overloading our senses over the past month during this year’s biggest sporting event.  Now that the 2014 FIFA World Cup is over, what key digital marketing lessons can we take away from Brazil 2014?     Focus on relevant content If we’ve said it once, we’ve said it a hundred times – relevant content is vital. Content can take many forms, including images, videos, infographics and written content. At a tournament where brands (whether they are official…
  • What to include on your Contact Us page

    Jason Aiginitis
    15 Jul 2014 | 8:57 am
    Every website includes a contact page, which is generally the place where your visitors will go to try and get in touch with you or find your address details.  There are certain elements that you need to make sure are always present on this page in order to make sure that our visitors will find the information they need, and I have outlined these requirements below.   1: Include a Contact Form Having a contact form on your contact page might seem obvious but many times it is ignored and single email links are given to the visitors as the sole option to contact the website owners.
  • 4 actionable ways to write more engaging blog posts

    Abra Millar
    14 Jul 2014 | 8:54 am
    Too many businesses are not utilising their blog the way that they should be. Blog posts can be one of the most effective ways of gaining traffic, links, a social following and a expert reputation in your field. Follow our 4 practical ways to write more engaging blog posts to find out which of your blog posts are the most engaging and most successful in order to learn from your successes and mistakes. The best place to start is : what’s working well – Which of your blog posts are already engaging? Finding out what you are already doing well will allow you to analyse your successes and…
  • Entrepreneur Inspires Derby Students

    Rainu Bhele
    14 Jul 2014 | 1:41 am
    Internet entrepreneur Susan Hallam delivered an inspiring talk to Derby High School’s year 8 girls about their future careers and employability skills. Mrs Hallam, who owns digital marketing agency Hallam Internet, presented an engaging talk to the students about her own career path, which included lecturing at Nottingham Trent University and senior roles at BT and Capital One, as well as setting up her own business. Speaking of the talk, Susan Hallam commented: “It was a pleasure meeting the girls, and I hope they each took away just one small spark of inspiration as they start to plan…
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    Online Marketing Blog

  • Google Stops Showing Profile Photo and Google Plus Circle Count in Search Results

    George Abraham
    27 Jun 2014 | 9:10 pm
    Google always keeps on changing the way it shows the search results and few days back it has made another major change in the way search results are displayed. Google has decided to take of the profile pictures and Google Plus circle count in the search results and will be rolled out for both the desktop users as well as mobile users. Google used to show the image and Google Plus circle count in their search results and this was based on the integration with Google Authorship feature. The search results used to have a image of the author as well as the circle count of the author’s…
  • Tracking the Performance of Your Major Keywords in 3 Easy Methods

    George Abraham
    7 Jun 2014 | 9:50 am
    If you are doing SEO for any of your website, then keywords are one of the major metrics that can be measured to identify the progress of your SEO campaign. Your target keywords will be your primary focus while doing search engine optimization for your website and hence it is very much important to track your major  keywords to make sure that your activities are going in the right direction. There are various methods to track the effectiveness of your SEO campaign, but the overall performance of your seed keywords can really help you in understanding the situation better. An increase in the…
  • Search Removal Request Form Launched by Google

    George Abraham
    4 Jun 2014 | 7:20 pm
    In its latest move, Google has moved a step forward with the introduction of search removal request form which has come as a boon for both searchers and search marketers. The new search removal request form allows users to submit removal request of the search results about them that they wish to hide from the search engine. As of now the facility is available to users from all the 28 European Union countries and 4 non European Union countries. Any how this would prove to be helpful move from Google atleast for the searchers from the European countries. The introduction of search removal…
  • Why You Need to Use Dynamic Keyword Insertion in Adwords

    George Abraham
    23 Apr 2014 | 5:38 am
    Google Adwords is a dream tool for any online marketing professional and is used to advertise your website, its products and services on the internet to get more relevant traffic which can result in revenue generation. The traffic coming to your website through Google Adwords is highly targeted and hence the chances of those visitors getting converted are high. Once the visitor starts getting converted by providing their contact details or even making any kind of purchase from your website, you can confidently say that your Adwords campaign is the right track. I have mentioned about Adwords…
  • How to Implement a Successful Back Link Building Campaign

    George Abraham
    25 Mar 2014 | 10:12 am
    Back links have been the backbone from the early times of SEO and ever since its importance has taken various forms and webmasters have been doing various steps to make sure that they are doing enough back linking activities to supercharge their SEO campaigns. In the initial period, getting back links was pretty easy and once you have got some back links here and also using your major keywords as the anchor text in the back link, you could easily rank higher in the search engine results pages. But things have changed rapidly and the search engines have tightened its search algorithm so as to…
 
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    Haden Interactive

  • Trying Out Analytics Apps

    Rebecca Haden
    22 Jul 2014 | 6:00 am
    Google Analytics is invaluable. It gives you lots of information about your website and allows you to make informed decisions about your website, your marketing, and your business. Sometimes you might like to access your analytics on your phone or iPad. Frankly, we like the desktop version for intensive use, but there are plenty of occasions when mobile would be handy. Got a few extra minutes in a waiting room or traffic jam? Questions arise in a meeting? There’s an app for that. Actually, there are a bunch of apps for that. Rosie and Rebecca tried out two analytics apps that sync with…
  • Understanding Conversion Rates

    Rebecca Haden
    21 Jul 2014 | 6:00 am
    Among business website KPIs (key performance indicators), conversion rate is one of the most important — but also one of the most confusing. At its simplest, it quantifies the percentage of visitors that take a defined action at your website. For example, if you have an ecommerce site, your conversion point might be a sale. If 100 people visit your site and 3 of them buy something, your conversion rate for that time period is 3%. If only it were always that simple! Look at all the moving parts this simple idea can have: How do you define a conversion? It’s easy if a conversion is…
  • World Cup Smashes Social Media Records

    Gideon Haden
    18 Jul 2014 | 12:24 pm
    It’s been a little less than a week since the World Cup ended. Germans have been rejoicing, Argentinians have been lamenting, and there are probably more than a few 4-year fans who have already forgotten that the World Cup happened. This was a record year for the World Cup. Miroslav Klose became the all-time leading World Cup goal-scorer with 16, Germany’s whopping 7 goals in the semi-final with Brazil, The 171 goals that tied 1998 for most goals in a  single tournament, and Tim Howard’s 16 saves against Belgium. It was definitely an impressive tournament, but the people…
  • They’re All Web Leads

    Rosamond Haden
    17 Jul 2014 | 5:30 am
    Our CRM software shows us our sales according to lead source, complete with this handy-dandy pie chart that clearly demonstrates how important our website is to our revenue. If you had asked us before we had this software, we would probably have said that most of our business came through referrals. We’d have been wrong. In fact, even now we probably don’t give our website enough credit. We’re talking right now with a company that heard of us from a guy we met at a conference a couple of years ago. The human inclination is to call that a referral, or maybe to credit it as a…
  • WordPress When You Mean Business

    Rebecca Haden
    16 Jul 2014 | 5:00 am
    Most of our clients have one of two points of view about WordPress: They love WordPress — that’s one of the reasons they came to us. They’ve never heard of WordPress and don’t really care, since we’ll be taking care of their website for them. But I have had some chances recently to talk to businesspeople who have concerns about using WordPress for business. They hear that it’s a DIY thing and they figure that it’s really intended for bloggers who just want to share pictures of their kids and cats. Or they worry that they won’t be able to do what…
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    Oban Multilingual Search

  • Our clients: electronics giant ASUS partners with Oban

    Stephanie Woor
    22 Jul 2014 | 7:00 am
    Oban Multilingual is privileged to announce another high-profile client win: a contract with Taiwan-based ASUS, a major brand in the electronics and computer hardware business. Oban is contracted to provide support for a number of ASUS product launches in a range of international online markets, providing cultural and SEO insight into the context of new device launches. We will also be working with ASUS on selected elements of their on-page SEO – helping the brand attain even greater visibility in the hugely competitive electronics market. “We’re naturally proud and excited to be…
  • The global digital marketing weekly: Thursday 17 July 2014

    Stephanie Woor
    17 Jul 2014 | 6:00 am
    Another week passes in the digital marketing industry and drops a care-package of news and views for you to catch up on. In this week’s look at the international news that matters to your business: Google and Bing talk EU ‘right to be forgotten’ processes; businesses in Singapore now subject to personal data protection act; Microsoft surpass Yahoo’s share of global ad market; Google rounds off World Cup doodle gallery; and Webmaster Tools hreflang feature available for all. EU right to be forgotten law: Google wants input, Bing wants more time As the effect of the EU’s right to be…
  • Our clients: Oban wins Sports Direct contract

    Stephanie Woor
    17 Jul 2014 | 4:30 am
    SportsDirect.com, the UK’s biggest sporting retailer and a FTSE 100 company, is the latest in a line of high-profile client wins at Oban Multilingual, the UK’s leading international digital marketing agency. Oban will be providing multi-channel support for Sports Direct’s push into international markets to improve online performance and new customer acquisition. Projects include an SEO training programme, content optimisation, PPC and a multi-month digital road-map for one of their international markets. “The cliché is that the language of sport is universal – and while it’s true…
  • The global digital marketing weekly: Friday 11 July 2014

    Stephanie Woor
    11 Jul 2014 | 1:20 am
    Once again, it’s Oban’s global digital marketing weekly, your source for the international digital marketing news affecting businesses and users around the world. This week; California repeals a law, legitimating Bitcoin and other virtual currencies; Google+ is now second place in Norway; an intriguing look at advertising in rural China; Google takes action against Polish link networks; and American filmmaker threatens legal action over search visibility. California legalises virtual currencies California has repealed a law dictating that only the “lawful money of the United States”…
  • The global digital marketing weekly: Thursday 3 July 2014

    Stephanie Woor
    3 Jul 2014 | 5:46 am
    Welcome to Oban’s global digital marketing weekly, a roundup of news affecting businesses and other web users from around the world. In this week’s edition; Google begins notifying webmasters of ‘right to be forgotten’ requests made against their sites; Baidu launches a new speed and security testing tool; and Google reveals the function of new hreflang features in Webmaster Tools. Publishers receive EU ‘right to be for forgotten’ notifications After the European Court of Justice’s landmark right to be forgotten ruling back in May, Google has reacted relatively quickly to the…
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    Zazzle Media

  • Google+ Guide for SMEs

    Ashley Hewitt
    16 Jul 2014 | 8:23 am
    A few days before penning this piece we held our first ever ‘Zazzle Live!’ event. It was during that conference and the resulting networking time afterwards that the idea for this post came to me as many of those in attendance kept asking the same question: “What is Google+ and why should I – a small/medium sized business owner – care about it?” Over the course of this blog post, it’s hoped that not only can we answer this question – whilst shedding some light on this giant platform – but encourage you guys to embrace the Plus community. Google+ is, in it’s…
  • Zazzle Live Event Roundup Summer 2014

    Richard Marriott
    11 Jul 2014 | 12:50 am
    Zazzle Media this week celebrated its 5th birthday with our first ever live event, designed to help regional businesses become more effective online. The showcase, which operates under the ZazzleLive banner, is a completely free expert advice-led meet up covering everything from  organic search to content and social at a level  fit for any level of in house marketer. Commenting on the event Zazzle MD and founder Simon Penson said: “We were a little apprehensive as to how the meet up would go given the fact that we have never done anything like this before but the response was…
  • Project Management for Agencies (Part 2)

    Laura Miller
    10 Jul 2014 | 6:02 am
    Bridging The Gap – The Importance of First Class External Communications for Client Retention To read part one first click here! I’ve worked with, and learned from, several great agencies in my career – also a few bad, but we won’t talk about them! When I think about what made those agencies great, I can honestly say one of the main reasons were the amazing account managers I dealt with and the world-class manner with which they approached their work. This often natural ability meant they were able to communicate the value of their team’s efforts effectively and in a clear…
  • 25 Brilliant Tools for Content Curation

    Kyle Kirkland
    27 Jun 2014 | 7:51 am
    Content curation can be one of the most tortuous parts of the content strategy creation process. However, it is a key factor in any strategy’s success. It s importance means you have to get it right, but where to start? Unless you’re an experience marketer it can be difficult to pull these processes out of the air. Luckily, there are hundreds of handy tools to assist you through this stage – but choosing the right one can be hard. So, to make life easier for you, I have complied a list of 25 brilliant tools for content curation. The Tools PostPlanner – An effective way of finding…
  • How To Nail The Perfect Headline – Every Time

    Kevin Hughes
    19 Jun 2014 | 5:38 am
    The power of the headline is as strong as ever: as I walked into the supermarket, my periphery vision picked up the words: BACK, SACK, CRACK. It was The Sun’s front-page coverage of David Moyes’ dismissal as manager of Manchester United, and the sub editors had crafted a three-tier headline solely, it seemed, to crowbar in the following triple whammy: Moyes: I was stabbed in the… BACK 7.40am: He’s summoned for… SACK Share probe as Utd start to… CRACK Nothing subtle about it, certainly crude – I wouldn’t have been particularly comfortable being the guy who signed that off –…
 
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    Fresh Egg Blog

  • Content Marketing Show 2014: What You Need to Know

    Mark Longhurst
    22 Jul 2014 | 8:36 am
    The Content Marketing Show – a free one-day conference full of interesting presentations on every aspect of content marketing – hit London once again last week. I was lucky enough to attend the event organised by Rough Agenda, along with many other members of the digital marketing crowd.
  • Right to Be Forgotten Starts Rolling Out, Vine Introduces Loop Counts, and Is Twitter Testing a Buy Button? – Digital Marketing News

    Mark Longhurst
    11 Jul 2014 | 4:18 am
    Hello and welcome to Fresh Egg’s digital marketing news. In this edition, we talk about: the rollout of right to be forgotten requests, loop counts from Vine, a new Pinterest follow button and Twitter’s test of a ‘buy now’ button.
  • The Evolution of Search and SEO

    Stephen Jones
    2 Jul 2014 | 8:46 am
    What's the goal of SEO? Many aspects of search engine optimisation  have changed over the last two decades but, essentially, the goal has remained the same: marketing a website so that it has good visibility in search engines. As search engine technology has improved and, more importantly, the quality of the user experience for those using search engines has become richer, the various techniques used by SEO agencies have had to change in order to adapt.
  • Why You Should Use LinkedIn Long- Form Posts

    Susie Cox
    30 Jun 2014 | 5:02 am
    LinkedIn’s previously exclusive blog publishing feature (otherwise known as long-form posts) is now being rolled out to all LinkedIn members.
  • Blocking JavaScript and CSS Is Bad, Google Authorship Gets a Further Rollback and More – Digital Marketing News

    Will Barnes
    27 Jun 2014 | 4:30 pm
    It's been a busy fortnight in the world of digital marketing, with a number of important updates coming from Google including Authorship and Knowledge Graph changes along with updates to Pinterest search and an interesting discovery by the guys behind Yoast on JavaScript and CSS.
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    State of Digital

  • Increase Your Website Visibility in International Search Engines

    Gemma Birch
    22 Jul 2014 | 2:45 am
    If you’re already running international search campaigns, or are even just considering doing so, you’ll know how complex and challenging it can be to build a presence and an audience in new markets. If only it was as easy as simply translating your website and choosing a few keywords to get your website ranking highly in the international SERPS. Don’t get me wrong, those things are absolutely fundamental but on their own, they won’t give you the visibility and reach you need to stand out and make your mark. Competitive Advantage China, Russia and South Korea are all…
  • Watch Now: FREE Blogging Webinar ‘Make Blogging Easy’ with Bas van den Beld

    Bas van den Beld
    21 Jul 2014 | 3:45 am
    For some blogging is hard, but blogging really can be easy. By using the right structure, by making sure you have the right team of people to help you out and by knowing what and when to write, blogging can help your business, whether it is a brand, a small business or a personal brand, grow extensively. On July 17th State of Digital organised a webinar about blogging. The webinar was presented by Bas van den Beld, who has been blogging for a decade and has set up industry leading blogs like State of Digital, State of Search and Searchcowboys. This free webinar is now available to watch on…
  • Summer School: Learning from the Experts: Simon Heseltine

    Bas van den Beld
    21 Jul 2014 | 2:20 am
    This summer we are taking you back to school! We are focussing on education in Digital Marketing: what is the best education, what background is important? Questions you will see answered throughout the summer by those you can learn from the best: the experts. Those that already earned their stripes and are now willing to share with you how they got there and what you should do to get that far as well. Today we listen to Simon Heseltine, Simon is currently the Senior Director of Organic Audience Development for AOL Inc. In this position Simon and his team are responsible for planning and…
  • The Dos and Don’ts When Speaking to a Blogger

    Jodie Harris
    16 Jul 2014 | 2:45 am
    Speaking to a blogger isn’t a fine art, but it can go horribly wrong if you forget who you are talking to! Blogger outreach has been one of those tricky tactics that PRs and SEOs mostly get wrong. They understand that bloggers are a very influential bunch and that they are slowly taking over magazine readership figures. What most PRs seem to easily forget is that the reason why bloggers and internet figures are so influential is because they are highly opinionated individuals who enjoy disseminating their personal views! This means that you cannot buy them with advertising, a fancy…
  • 5 Blogging Tips that will make your Blogging Life easier

    Bas van den Beld
    15 Jul 2014 | 5:28 am
    How easy or difficult is blogging? It can be quite easy if you know the right things to do. Some quick things can help you get under way. This week we are organising a webinar in which we are giving tips on how your blogging live can be made a lot easier. In the run up to the webinar I created a few videos with some instant blogging tips. Below you can find those 5 tips. There is more coming in the webinar, so be sure to sign up below or on the webinar page! Sign up for the blogging webinar now.   Tip 1: Use Twitter Searches to find content Twitter is useful for more than just sharing…
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    In Marketing We Trust

  • Organic Search Director

    Freddy
    30 Jun 2014 | 10:51 pm
    By Freddy The Position Summary ———————– Title: Organic search Director Location: Sydney with occasional national and international travel (remote not an option – sorry!) Reports to: Managing Director, Freddy Chanut Reports: SEO & Inbound Marketing executives and juniors, AI/Data specialists Works with: High calibre, switched on clients (mostly med/large web based businesses) Key objectives: Run, structure and develop the organic search arm of the business The Company ———————– We are…
  • Top 5 Social Media Stories 26th May 2014

    Bryce Marsden
    25 May 2014 | 4:40 pm
    By Bryce Marsden Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback 1) Google Begins Rolling Out Panda 4.0 Now Why it Matters? Every SEO, Website owner and Marketer needs to read this! There is a very high chance that Panda 4.0 will change your rankings in some way. Even eBay, being the giants they are could not escpae Google Panda’s grasp. Don’t know if you have been effected by the Google Panda update? Checkout In Marketing We Trust’s 7 minute easy check to see if your…
  • Has My Site Been Affected by The Latest Google Algorithm Update

    Freddy
    24 May 2014 | 10:04 pm
    By Freddy So you’ve heard rumours of a potential Algorithm update or it simply looks like your traffic is down. Here is a walk-through of how you can check in less than 2 minutes if you site has been affected or not by a Google penalty. 1. Check if it is an actual update (1 minute) Head to Moz.com List of major algorithm change and see if all the buzz and discussion is actually related to an algorithm update.   2. Step by Step Analysis process (5 min max) One of the tools we regularly use is a really simply and efficient way to match any know Google algorithm update against your…
  • Top 5 Social Media Stories 19th May 2014

    Bryce Marsden
    18 May 2014 | 4:03 pm
    By Bryce Marsden Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback   1) With New Google Display Network Ad Format, Text Ads Will Compete In Display Auctions Why it Matters? This majorly impacts both Display Ad campaigns and Search Ad campaigns. Googles new ‘Magazine Ads’ converts text ads into ‘display-like’ ads on publishers websites. More ads entering the market will likely result in higher CPCs and a higher ad revenue for Google. Will advertiser’s…
  • May The Fourth Be With You – Top 7 Jedi Marketing Techniques

    Bryce Marsden
    4 May 2014 | 4:25 pm
    By Bryce Marsden Yes, I know it is 5th May, but we needed an extra day to make the jump into lightspeed. Here at In The Rebellion We Trust, we make any excuse to celebrate an unofficial geek public holiday! We have scoured the Galaxy in search of the best content to bring you the the latest StarWars related news. 1) The Cast for Star Wars VII has been Announced You may not like Lucasarts for selling the franchise, but you have to admit Disney can make movies right. On Tuesday, it was announced who would acting along side the cast of the original trilogy including Harrison Ford, Carrie Fisher,…
 
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    » Blog

  • Maximize Traffic To Your Website Using Search Engine Optimization (Infographic)

    Chris Arter
    21 Jul 2014 | 9:40 am
    Maximize Traffic To Your Website Using Search Engine Optimization (Infographic) was originally posted on the WebiMax SEO BlogThe internet along with search engines like Google have made finding great businesses, products and services  as simple as typing in a few keywords into a search bar.  But when users type those keywords in, how do you make sure it’s your business they find and your website they visit? The answer to driving more traffic to your website and ultimately generating more leads, more conversions and more sales for your company is Search Engine Optimization or SEO. In the…
  • Google vs. Amazon – The Future of Online Shopping

    Kenneth Wisnefski
    12 May 2014 | 1:37 pm
    Google vs. Amazon – The Future of Online Shopping was originally posted on the WebiMax SEO BlogFor years, Amazon has been viewed as the cream of the crop when it comes to fast, dependable delivery. With their pristine reputation, more and more larger brands integrated their products into the Amazon shopping feed and innovations like Amazon Prime made online shopping more and more common.  However, Amazon’s reign at the top has a formidable challenger as Google now has their own plans to dominate the online shopping space with Google’s Shopping Express. Google’s Shopping Express is…
  • The NFL Commissioner Gets a Twitter Beat Down

    Kenneth Wisnefski
    7 May 2014 | 10:29 am
    The NFL Commissioner Gets a Twitter Beat Down was originally posted on the WebiMax SEO BlogYesterday, a live Twitter session that the National Football League hosted directly with their commissioner, Roger Goodell, certainly created a lot of interest. With the NFL draft only days away, the notion of stirring up some buzz likely motivated the NFL to “expose” Goodell to the millions of fans waiting with questions. As one would expect, Goodell was barraged with an array of legitimate questions but also a large amount of complete nonsense. #AskCommish provided some extensive humor at the…
  • What do the New TLDs Mean for Your Business?

    Kenneth Wisnefski
    1 May 2014 | 10:30 am
    What do the New TLDs Mean for Your Business? was originally posted on the WebiMax SEO BlogWith the outpouring of new Top Level Domains hitting the market, the question everyone is asking is how Google will treat these new extensions. While Matt Cutts has come out and directly stated that the new TLDs won’t be given preference over existing .com’s, I do feel strongly that over time these TLDs will begin to have increased value in areas related to very specific and targeted keywords. My thinking is along these lines: while the .com will forever be the holy grail and the most “valuable”…
  • Is Snapchat a True Marketing Opportunity for Your Business?

    Kenneth Wisnefski
    30 Apr 2014 | 11:30 am
    Is Snapchat a True Marketing Opportunity for Your Business? was originally posted on the WebiMax SEO BlogWhile social media has dominated discussions related to marketing, the question that often arises is how to effectively leverage social media for a strong return on investment. The ability to see value has been harnessed and realized through Facebook, Twitter, and to some degree LinkedIn and Instagram, but the platform that has Internet marketing experts currently buzzing is Snapchat. Sure, it’s gained a large amount of popularity amongst the high school to college age demographic and…
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    Path Interactive

  • 2014 FIFA World Cup Breaking Records on the Pitch and on Social Media

    Jarobin Gilbert
    9 Jul 2014 | 10:38 am
    Juntos num só ritmo(All in one rhythm) The World Cup is the most popular sporting event on the planet. With millions attending and billions tuned in all over the world, it’s no surprise that you may have heard a lot about what’s going on in the tournament either on the news or on the street. In the last 8 years however, there has been no better place to talk about the game than on social media. While the World Cup itself has broken all kinds of financial and sporting records,  it continues to smash records on social media like never before.  In just a matter of weeks, this one sporting…
  • What Does It Mean To “Render” a Webpage?

    Steven Sonnes
    7 Jul 2014 | 9:31 am
    Google recently announced that the majority of web pages they crawl are now being rendered, and they released a new feature in Webmaster Tools to preview a rendered version of your site. So what does it mean to “render” a web page? To understand this concept, you must first understand how a web browser works. How Web Browsers Work The primary function of a web browser is to request resources from the web and display them inside of a browser window. Typically a browser will request HTML, CSS, JavaScript and image content from a server and interpret them based on web standards and…
  • 10 Excel Shortcuts & Formulas Your Boss Probably Doesn’t Even Know

    Austin Spivey
    3 Jul 2014 | 11:45 am
    10 easy, time saving tricks to use on a daily basis. (For Windows) They are useful, make you look smarter, save you hours of tedious work & allow you to teach your boss a thing or two excluded. I have never been much of a writer, but I will try and share my knowledge in the best way possible. Ok let’s get started… 10. Filter Function: (Alt + D + F + F) This is a shortcut to enable your columns to filter. It is one of the most useful shortcuts I use daily. Is your mind blown yet? 9. Find & Replace: (CTRL + H) Opens the Find and Replace function, with the Replace tab selected.
  • Digital Week In Review: Drug Companies to Tweet Side Effects, Facebook and Google Will Make Up 15% of Ad Market, and iPhone Over The Past 7 Years

    Leigh Evenson
    3 Jul 2014 | 10:59 am
    In this week’s Digital Week in Review: The FDA wants drug companies to Tweet side effects, Facebook and Google expected to make up 15% of ad market in 2016, and what the iPhone looked like  7 years ago. Drug Companies May Have to Tweet Side Effects The FDA wants to use Twitter as a way to make the users and potential uses of prescription products aware of side effects associated with the drug. The FDA is hoping to use social media like Twitter to Tweet the potential side effects of prescription medicine instead of only talking about the benefits. This will likely become a part of a yet…
  • The Internet As We Know It Is Changing

    Joe Rega
    1 Jul 2014 | 3:13 pm
    As marketers, we are all too familiar with change whether its technology, user intent or, more commonly, an algorithm update. Adapting to these fluctuations in our field has become par for the course and means continually learning about these changes if we want to be successful and maintain our exposure. This has many asking a very common question, “What’s next?” What is the next big thing and where will it go from here. With wearable tech and kitchen appliances now connected to the internet, how are we to optimize for the future of search? Is Social Media on the Rise? A recent post by…
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    DKS Systems

  • This, Not That: Website & Online Marketing Edition

    Courtney Petty
    16 Jul 2014 | 3:09 am
    I have a fun post for you today! Just like anything else, the online world is constantly changing and evolving; meaning it takes a lot to keep up with the most recent trends and best practices. Although you might be a little hesitant to follow the latest trends, everything on this list is the most recent ‘best practice’ for each category. They’re also recommendations that we make to our own clients.  This post is filled with links to resources that are helpful in explaining the importance of each “This” category. Click the image on your right to enlarge. Enjoy!
  • NEW: Google Neighborhood + Local Content Ideas

    Courtney Petty
    24 Jun 2014 | 4:41 am
    Local SEO is a big part of the online marketing services we offer. And, we’ve been writing for years about how to optimize your online presence (including your website and social accounts) for local search, local trust and local authority. Well, it seems like Google is bringing another local algorithm into the mix: Google Neighborhood. –>Top 3 Necessities for Local SMB’s –>Top 5 Local SEO Necessities –>10 Reasons to Use G+ Pages for Business (includes local) Apparently, it’s just being tested in certain areas… but that doesn’t mean you…
  • 7 Wise Website Investments {You Should Make}

    Courtney Petty
    10 Jun 2014 | 3:15 am
    Last week, I gave a few reasons why you should be using your website as the hub of all your online marketing initiatives. It should be your digital hub. This week, I wanted to touch on the types of investments our clients are making and you should be making, too. 7 Website Investments You Need to Make 1. Mobile: This should be a no-brainer, considering how many people use their smart phones and tablets to browse websites. It’s the age of mobile and that’s not going to change.Invest in mobile optimization, now, and you’ll be happy you did. 2. Custom…
  • Why Your Website Is More Important Than Ever

    Courtney Petty
    3 Jun 2014 | 3:35 am
    I don’t know about you- but I have heard rant after rant about Facebook’s organic reach debacle from businesses, brands and bloggers. They’re upset. They put all this time, money and effort into social media and now their audiences aren’t seeing their posts. Their websites have nearly fallen into complete abandonment and they feel helpless. I understand where they’re coming from. I really do. But this particular Facebook shift is something I have “warned” people about for a while. You do not own Facebook, Twitter, Pinterest, etc. You do not own your…
  • 3 Necessities for Local SMB’s

    Courtney Petty
    27 May 2014 | 3:50 am
    When I think about the small to medium local businesses we work with at DKS Systems, there are three main recommendations I make to help improve brand awareness, visibility and conversions. 3 Things Local SMB’s Need To Thrive Online (1) Local listings. Local search is everything. More often than not, people search for your business or service and are bombarded with Map Listings instead of website results. If you have properly optimized local business listings you have greater chances of appearing on the first page of search results for your business/service. Here, I did a quick search…
 
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    Search Blog - SEO SEM - Agency M

  • Agency M Newsletter – Edition 12

    Mathew Hammond
    30 Jun 2014 | 3:16 pm
    Agency M Newsletter Edition 12 – July 2014 The Agency M newsletter is designed to keep you informed on the latest developments within the search industry. If you have any questions, or would like to share an opinion on a news story please contact us. Facebook Knows How To Make You Feel Sad Facebook recently [...]
  • Agency M Newsletter – Edition 11

    Mathew Hammond
    28 May 2014 | 6:44 pm
    Agency M Newsletter Edition 11 – June 2014 The Agency M newsletter is designed to keep you informed on the latest developments within the search industry. If you have any questions, or would like to share an opinion on a news story please contact us. Google Launches Panda 4.0 Algorithim Update On May 20, Google’s [...]
  • Penguin 4.0 Update – Rank Fluctuations Analysis

    Mathew Hammond
    26 May 2014 | 10:54 pm
    On the 17th of May 2014 we started to see fluctuations in rankings via Algoroo. On the 21st May 2014 Google announced the official update of their panda algorithm. Panda is focused on boosting good, well written, user oriented content. Panda targets thin, duplicated and spun content that is intended to ‘game’ the search engine [...]
  • Team Building with Tramps

    Ariel Riskind
    19 May 2014 | 5:35 pm
    With a knack for impeccable timing, I started at Agency M less than two weeks before the mysterious “Quarterly Event” was to take place. We were all told to wear “sporty gear” on the day, and the organisers did a great job of keeping the surprise activity a secret. In fact, it wasn’t until we [...]
  • Agency M Newsletter – Edition 10

    Mathew Hammond
    28 Apr 2014 | 5:33 pm
    Agency M Newsletter Edition 10 – April 2014 The Agency M newsletter is designed to keep you informed on the latest developments within the search industry. If you have any questions, or would like to share an opinion on a news story please contact us on 02 8968 4000. Google Latest Secure Search Update In [...]
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    01100111011001010110010101101011!

  • 9 Reasons SEO’s Have Stopped Writing About SEO

    011100110110010
    1 Jul 2014 | 7:51 am
    Hey 0110ers, long time no see. I’ve pulled you in for a quickie today, don’t worry it’ll be over pretty quickly. The ‘authorities’ within the industry have stopped writing or are definitely less prolific. The spike of dopamine, serotonin and oxytocin when publishing a post & gaining social shares is no longer getting SEO ‘writers’ as high as previously. SEO’s/’People’ are generally sharing less and favouriting more via Twitter. It’s fucking boring to write about. They now have to actually do some work, their bosses have put…
  • Celebrities And Their Carpets

    011100110110010
    26 Jun 2014 | 4:54 am
    Today I’m delighted to announce a quality infographic from Action Carpets & Flooring Showrooms in Kent brought to you via Kevin Bland an SEO who specialises within the carpet and flooring niche (please get in contact with him for any commercial or domestic carpet/flooring search engine optimisation needs). Anyway, on with the show.   Celebrities And Their Carpets is a post from: 01100111011001010110010101101011
  • Antifragile SEO

    011100110110010
    27 Mar 2014 | 7:55 am
    I’m currently reading a very interesting book called Antifragile written by Nassim Nicholas Taleb. To those that haven’t read it here’s a brief definition of Antifragile. “Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile. Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the…
  • Maximise ‘Success’/Minimise ‘Failure’

    011100110110010
    25 Mar 2014 | 3:29 pm
    Failing is good! You can only really, truly excel and accomplish your dreams if you’ve failed first! Maybe. To be honest I’m not the biggest fan of failure quotes or the overuse in the media of motivational quotes in general. There are many reasons for this but the principle ones are: 1 – Telling people that they’re not absolutely useless for failing is a good thing (for their ego’s) but telling a loser to keep going despite continuous failure is a bit shit (hint > you never read about these people…) 2 – 99% of ‘motivational’ quotes…
  • Improve Your Content…

    011100110110010
    7 Mar 2014 | 3:48 am
    A casual foray into the average Google SERP will show that Google is scraping, stealing and adding whatever they want to the the top of the search results. Cartertweet.jpg The results are mixed. Do I like them stealing content from other websites using it to inform the searching herd? No not really. Does it answer the users need quicker than previous? Yes. Is it necessary for them to steal the top of the SERPs for some crappy xfactor competition? Nah bruv. I could take screenshots but you’ve all seen examples on respectable SEO sites. This and, well, I can’t be arsed. So why…
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    SEOP Blog

  • Google’s New Notification for Mobile Users

    SEOP Blog Team
    21 Jul 2014 | 8:00 am
    Unless the user is looking for your website in particular, we can reasonably assume that when a warning like this pops, up, a good number of users are likely to skip over your web page for the next search result.
  • Why Reviews Matter for Local SEO

    SEOP Blog Team
    14 Jul 2014 | 8:00 am
    Gaining online visibility is always a challenge for small, local businesses when competing against larger enterprises that have the resources to boost their SEO performance. Even so, there are many ways to gain some upper hand for localized searches, one of which is by accumulating genuine and honest customer reviews.
  • Research Tips for Content Creation

    SEOP Blog Team
    7 Jul 2014 | 8:00 am
    Any content writer should know the value and necessity of research, not only in finding out how best to incorporate a client's keywords in any piece of web content. As an essential component of content development, research provides the resources needed to produce quality blog posts, press releases, or white papers that readers would find informative and worth their time. For those new in the industry, below are some research tips to keep in mind before any writing is done.
  • Enhance SEO with Email Alerts

    SEOP Blog Team
    30 Jun 2014 | 8:00 am
    To stay on top of the web, it's definitely a plus for you to be able to keep track of the keywords you target or have the latest about your industry delivered to you directly. That's precisely what email alerts do which can help boost your SEO efforts in a variety of areas, such as link building, keyword research, and content development, among others.
  • Make the Most Out of Your Blog Posts by Repurposing Content

    SEOP Blog Team
    23 Jun 2014 | 8:00 am
    Once you're done publishing, marketing, and gaining some traffic from your blog post, what's next? For most of us, we just move on to the next project, but doing so can be a waste after investing so much time and effort on creating high-quality content. Instead, you can take extra steps to repurpose your content in order to maximize its use.
 
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    Digital Marketing Blog

  • A Smorgasbord of Social Media: 7/21/14

    Yoseph Melaku
    21 Jul 2014 | 12:07 pm
    Welcome back for another weekly roundup of all things social media! Sorry we missed you on Friday, but we are here today, so get yourselves ready for all the great updates that we have coming your way. Let’s get to it!   Facebook Shopping Zuckerberg and his army have expanded the social networking platform’s capabilities into the realm of eCommerce business. Now, shopping on Facebook is is as easy as a single click of the new Buy button. That’s right! Last week Facebook gave advertisers the ability to sell their products directly on Facebook with this new feature. So now we…
  • A Smattering of SEO News: 7/16/14

    Brian Rubin
    16 Jul 2014 | 4:17 pm
    Hello my friends, and happy Wednesday! Lots of neat little things have been popping up in the world of SEO news of late, so let’s dive in and take a look, shall we?     Google News: Robots.txt Diagnostic Tool Launched In Webmaster Tools – Google announced today that a new robots.txt tool, found in Webmaster Tools, will give clear, concise, and pretty much real-time diagnosis of your site’s robots.txt file. This tool will tell you if it identifies any problems or if there’s any sites that can’t be indexed. Overall, this seems like an awesome idea. Google…
  • Building SEO Blueprints For eCommerce Sites – Imagine 2014

    Emily Karram
    15 Jul 2014 | 5:33 pm
    At Imagine 2014 – also known as the Imagine eCommerce Worldwide Conference – none other than Wpromote’s CEO Mike Mothner gave an hour-long presentation about how to build a solid SEO blueprint for your Magento site. The talk addresses website structure, duplicate content, inventory management, and content (yes, as different from duplicate), plus how to leverage each to put your site in the best possible position for search engine optimization. A few key takeaways include: Website Structure: Build a site that “Google gets.” Opt for a hierarchical structure over a flat…
  • Client Infographic: Ever-Pretty

    Anne Brady
    15 Jul 2014 | 8:48 am
    Ever-Pretty has years of experience in the fashion industry, serving thousands of customers across the globe. Check out their new Infographic on the birth of western fashion. Fashion: The Mirror of History covers the rise of the global fashion industry and the fall of custom dressmaking. To learn more about how the industrial revolution played a part in the globalization of fashion, check out the entire Infographic! The post Client Infographic: Ever-Pretty appeared first on Digital Marketing Blog.
  • Client Infographic: Growing Generations

    Anne Brady
    14 Jul 2014 | 9:41 am
    Growing Generations is the largest provider of surrogacy and egg donation services in the United States. Each day Growing Generations makes it safer, easier, and more enjoyable for individuals and couples, surrogates, donors, and professionals to grow families through assisted reproduction. Check out Growing Generations‘ new Infographic that touches on the most important aspects of becoming a qualified surrogate mother. To learn more about what it takes to become a surrogate, check out the entire Infographic! The post Client Infographic: Growing Generations appeared first on Digital…
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    SEO Blog - Search Engine Marketing Tips & Advice

  • The Ultimate Local SEO Guide

    Andrew Webber
    8 Jul 2014 | 5:58 pm
    Who wants to know exactly how to rank any local business website, in any area, for any product or service? More like who doesn’t! That is why we made this resource for all the small business owners out there: The Ultimate Guide to Local SEO This guide brings together the best local search marketing resources on the entire internet…in one place! Each chapter is full of useful AND actionable information, tactics and tools that will get your local business to the TOP of your local search results. Here’s what you will learn in each chapter: Chapter 1 – The Foundation of…
  • Panda 4.0 Recovery Story

    Andrew Webber
    12 Jun 2014 | 7:39 pm
    After our post two weeks ago about the Panda 4.0 update, we had a couple of websites hit pretty hard rankings wise, so we followed some of the best recovery guides out there and thought we’d share what we did, how we did it, and what results have been achieved so far. You can read our first post here to see the impact the Panda 4.0 update had on this particular website’s rankings. So What Happened? As you can see from the images below, rankings dropped. Hard. But, after making making the necessary content, structure and usability changes to the website, you can see the huge…
  • Why Has My Small Business Website Lost It’s Rankings? Google Panda 4.0 Update

    Andrew Webber
    25 May 2014 | 11:05 pm
    As a small business owner, you should be more concerned with the day to day running of your business, generating leads, making more sales, and keeping your customers happy than worrying about an update to Google’s algorithm. You’re also probably no expert in Google apart from knowing that your customers use it to find you, and that it sends traffic to your website which you hopefully convert into leads or sales. Unfortunately, Google moves the goalposts – often. It updates it’s algorithm frequently, and in the case of the most recent update, it can SIGNIFICANTLY…
  • What Makes a Good Local Business Website?

    Andrew Webber
    8 Jul 2013 | 9:09 pm
    A good website needs to be easily found by search engines, easy for people to use, and easy for visitors to complete your desired goal for them when they get there. Your website is your shopfront on the internet. Often your customers will check out your website before they visit your store or make a purchase. A good local business website should have a balanced combination of usability, visuals, conversion and local SEO. Clean Design and Layout One of the most important elements of a good local business website is have a clean and uncluttered layout. This immediately improves your…
  • How to Set Up a Local PPC Campaign in Google Adwords

    Andrew Webber
    27 Mar 2013 | 8:35 pm
    1 in 3 of all Google’s searches are for local businesses which is a huge opportunity for savvy business owners – if marketing dollars are spent in the right place. Pay per click (PPC) marketing is one of the most targeted, and highest converting forms of advertising that a local business has in it’s marketing tool box. It allows a businesses to advertise their products and services to people at the exact moment that they are actively searching for or researching those particular products or services. It can also reach more people than the Yellow Pages, is more traceable,…
 
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    WebpageFX Blog

  • Interview: Kevan Lee, Buffer Content Crafter

    WebpageFX Team
    22 Jul 2014 | 6:00 am
    Our InterviewFX series continues! These interviews offer business owners and marketers important insight, advice, and ideas that will help grow their online presence and become more successful at what they do. To see past interviews, visit this page or click the “InterviewFX” button in our sidebar. Today, we’re asking Kevan Lee of social sharing service Buffer five questions about his job as a Content Crafter, common misconceptions about content marketing, and how he gets inspired. Keep reading to see the full interview! 1. What is the company culture like at Buffer?
  • Thin Isn’t In: How to Recover from Google’s Thin Content Penalty

    Nicole Kohler
    21 Jul 2014 | 6:35 am
    Most of Google’s website penalties are fairly straightforward. But there’s one that has the potential to be confusing, and cause serious trouble for webmasters who don’t know how to properly address it. The thin content manual penalty, introduced just last year, is one that removes websites from search results on the basis of their content adding no value to the online landscape. But what is thin content, exactly? And how can webmasters who receive this penalty take actions to get their sites ranking again? In this post, I’ll define thin content, explain the penalty,…
  • Why Incentivizing Online Reviews is a Bad Idea

    Brian Reilly
    17 Jul 2014 | 6:00 am
    A struggle for many business owners is getting their average customer to leave a positive review online. Unfortunately, people are often quick to leave a review online only if they are dissatisfied with their experience and want to seek personal justice with a punishing or negative review. In order to receive more positive reviews, businesses usually decide to offer incentives or freebies to reward customers for talking up their business online. Popular methods of incentivizing online reviews include offering a product discount, entry into a monthly prize drawing, or even cold hard cash. At…
  • 5 of Our Favorite Workplace Productivity & Positivity Books

    Scott Wilson
    16 Jul 2014 | 6:00 am
    At WebpageFX, we encourage each other to read and learn as much as possible. We’ve created an extensive library of over 250 books, online classes, courses, and audio programs so our team can continue to learn and grow. Since two of our company values are “we value positivity as the foundation of our WebpageFX family” and “we know how to be productive, hustle, and get things done,” we have quite a few about books about both positivity and productivity. Alteration aside, positivity and productivity go hand in hand because they feed off of each other and cause each other to grow at…
  • What’s Your Social Credit Score? [Infographic]

    WebpageFX Team
    15 Jul 2014 | 6:00 am
    Can your social media activity play a role in determining your credit score? At the moment, credit scores in the US are determined by five factors, none of which have anything to do with your online activity. However, according to a report from the Wall Street Journal, some lenders are beginning to use Facebook and other social media sites to verify the identities or worthiness of loan or credit applicants. Surprisingly, for some lenders, this kind of behavior is nothing new. Read on to learn how some companies are using your social media profiles or activity to determine whether or not you…
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    Ethical SEO Consulting

  • Yext Duplicate Suppression Overview: Good or Bad?

    Casey Meraz
    12 Jul 2014 | 12:59 pm
    Last week I published a post on Moz.com about how to clean up your citations and increase your local SEO presence. In this article I covered the importance that citations play in local SEO and the painstaking process of cleaning them up to ensure you have 100% NAP accuracy. If you didn’t know this one of the biggest mistakes people make in the local SEO game. They don’t clean up their citations. While it’s a difficult process I was surprised to learn that last month Yext introduced a citation suppression product geared towards fixing these duplicate citations. I am a Yext…
  • How to Add a New Google My Business Listing

    Casey Meraz
    11 Jun 2014 | 7:20 pm
    If you have had any involvement in local search over the past few years you probably have heard a lot of different names for the local listings. Maybe you remember it as Google Places, maybe you called it Google Plus Local, or maybe you didn’t know what it was called. Today (June 11, 2014) I noticed on Linda’s forum, that Google rolled out the biggest local update in memory. Welcome to Google My Business. It’s time to forget all of the other names the local product used to go by. It’s now referred to as Google My Business. I dealt with many confused business owners…
  • How to Setup Google Analytics Goal Tracking

    Frank Scharnell
    5 Jun 2014 | 11:50 am
    Google Analytics goal tracking is a must(I would double underline if I could) if you rely on your website to generate leads. Goal tracking will help you understand where your conversions are coming from in terms of geography, source, what path to conversion. and so much more. I will be writing follow up posts on how to use the goal tracking to better target your marketing efforts, but for now, let’s tackle setting up goals in Google Analytics (GA). Prerequisites for Setup There are only two things you need to to set up goal tracking in GA: Google Analytics setup and tracking. Sign up…
  • WordPress Optimization: 10 Tips to Make Your WordPress Website Awesome

    Frank Scharnell
    17 Apr 2014 | 4:41 pm
    WordPress is the content management system (CMS) of choice for 60.3% of websites that use a CMS, and 21.9% of all websites on the web, according to W3 Technology Surveys. Of all WordPress users 98.4% use version 3.0 or higher.  A few notable websites that use WordPress are Time Magazine, Sony Music and Coca-Cola France.  These are all very popular websites that accommodate millions of visitors each year. WordPress is a open source CMS that meets the needs of both small, simple sites, and some of the most complex and high volume sites on the web. Believe it or not, I’m not writing this…
  • How to Make Removing Crappy Links Less Crappy with Buzzstream

    Matt Green
    8 Apr 2014 | 3:45 am
    I hate penalty recovery work. There is just something terrible about idea of spending hours in the deepest, spam riddled, corners of the web, writing emails to the poor unsuspecting people who operate these sites, and still having little confidence that any of it will make anything better for the client. It makes me angry…and you wouldn’t like me when I’m angry: In fact, I recently went on a twitter rant about how much I hate it: To me, an algorithmic Google penalty means: 1) Your site was never supposed to rank. 2) You can't rank until you remove shit links — Matt…
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    Simple SEO Group

  • Chicago Attorney Website Design RobertEganLaw.com

    Brendan Egan
    15 Jul 2014 | 4:10 pm
    Simple SEO Group recently redesigned and developed the website of the Law Office of Robert Egan, a Chicago based litigation attorney.  The site was updated for the first time in over 5 years and went through a dramatic transformation. The …
  • 5 Unique Ways To Come Up With Blog Ideas

    Brendan Egan
    15 Apr 2014 | 4:39 pm
    Search engines continue to focus more and more heavily on regularly updated, well written content.  And the reality is the 400 word basic blog posts that used to rank a few years ago simply won’t rank today and aren’t really …
  • Business Writing Firm VCPlans Website Design

    Brendan Egan
    15 Apr 2014 | 4:04 pm
    We recently had the pleasure of working with long-time SEO client Sumner Douglas at VCPlans on redesigning his company’s website.  While the site was already in WordPress and optimized for SEO, it was becoming outdated and had several problems we …
  • Metropolitan Steel Website Design

    Brendan Egan
    27 Mar 2014 | 6:54 pm
    We recently worked with Tim Caballero, owner of Metropolitan Steel in Chicago, on redesigning their company’s website and incorporating it into a content management system (CMS). The Old Website Problems:  The old Metro Steel website was a fairly outdated design …
  • Realtor Website Design & Listings Management

    Brendan Egan
    19 Nov 2013 | 4:21 pm
    We recently had the pleasure of working with David & Colleen Black of The Black Team, a real estate team servicing the Birmingham, Alabama area. The Old Website Problems:  The Black Team’s old website was aesthetically outdated and was a …
 
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    Pole Position Marketing's E-Marketing Performance Blog

  • Guest Blogging: 6-Months After The Fork

    Andy Crestodina
    20 Jul 2014 | 11:30 am
    Guest Blogging, Going Strong 6-Months After it “Died” On January 20th, Matt Cutts posted his famous rant against guest blogging. He’d just received a spammy email from someone asking to write a post for his blog …in exchange for a link. I guess Matt Cutt’s blog is a bad target for link building. Who knew? […]Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • As An SEO Client You Can Push These 5 Things Off Your Worry Plate

    Stoney G deGeyter
    3 Jul 2014 | 12:00 pm
    When you hire an SEO to optimize your website, you want them to be successful. Trust me, in order to retain your business, the SEO will want the same. In order to achieve success the two entities must work together. There are aspects of your business that nobody understands better than you, in the same […]Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • Final Lap: Winning Web Marketing Reads–June 2014

    Annalisa Hilliard
    27 Jun 2014 | 12:13 pm
    It’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business. Topics include SEO, paid […]Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • Questions Every Web Developer Should Ask

    Stoney G deGeyter
    19 Jun 2014 | 1:00 pm
    When it comes to websites, there’s a history of disconnect between SEOs and web developers. An SEO is concerned with optimizing usability and site structure. A web developer is concerned with function of code and site design. In order for a website to perform at its greatest potential, the two disciplines must make nice and […]Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • Your Website Sucks and SEO Isn’t Gonna Help You!

    Stoney G deGeyter
    16 Jun 2014 | 5:01 am
    Hot tip: SEO isn’t just SEO anymore. You know what I mean? Every day we get new prospects asking us to help them grow their business. Usually they are thinking about how we can help them improve their rankings and maybe assist with social media, since that’s hot right now. What they often completely miss […]Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
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    Wikimotive Blog

  • What Car Dealers Need to Know About Pinterest

    Mark Frost
    15 Jul 2014 | 12:54 pm
    When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its large female user base, collections of clothes, decorating ideas, and DIY tips and tricks; however, with its unique spin on social bookmarking, car dealers can use their inventory to reach an entirely new social audience. What is Pinterest? Before we go any further, it’s probably best to give a brief introduction to Pinterest. Because unlike Facebook and Twitter, which are in-your-face mainstream services used by nearly every business…
  • Why Leadership is Important for Car Dealers

    Amanda Ryan
    14 Jul 2014 | 5:43 am
    Leadership is a word we hear often, and at times it can be over used and therefore misunderstood. But leadership is not just a word, it is an action. It is a role many struggle to uphold because it is not one that can be mastered. Instead, it is a commitment to life-long learning about oneself and the roles that come with being a leader. What It Takes to Be an Effective Leader To be a great leader in your dealership, you must be willing to take on the role of modeling positive behaviors, to take charge when tasks need completion, and to be an effective problem-solver. It is about sharing…
  • 5 Types of Content Your Dealership Needs to Create

    Mark Frost
    9 Jul 2014 | 2:26 pm
    One of the most popular sayings  amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to outranking your competition now isn’t through optimization, it’s through content marketing. In 2014, people expect quality. You can’t get away with half-assed content anymore. The most effective SEO strategy is to stop trying to find a way around Google and simply focus on providing value to users.
  • How to Attract Social Media Users to Your Dealership

    Mark Frost
    3 Jul 2014 | 9:08 am
    Your dealership is probably struggling to see the ROI from social media sites like Facebook and Twitter. You want to sell cars through social media–despite marketers saying that’s the wrong approach–but are unsure of how to properly attract social media users to your profiles. So what if I told you that you could not only defy what most automotive marketers think is possible while also building a community around your brand. That would interest you, right? I thought so. Now, before you can run off with all of those potential sales, you have to walk. When working on a social…
  • 5 Things Your Employees Want More Than Money

    Mark Frost
    26 Jun 2014 | 6:08 am
    Today’s work culture has shifted drastically from what used to be expected. Talented job candidates and skilled employees are viewed as a finite resource by many companies, which are working harder and harder to make the turn the traditional workplace on its head. Game rooms, full gourmet kitchens, nap stations, and designated free time are typical perks at today’s innovating top technology and digital marketing companies. But besides adding things that will make an office appear more laidback, what simple things can employees do to improve company moral in order to become a…
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    Seo Sandwitch Blog

  • Facebook Launches New Bookmarking Feature "Save" For Viewing Posts At a Later Time

    Joydeep Bhattacharya
    22 Jul 2014 | 8:39 am
    Facebook today unveiled a new feature for saving posts to view at a later time. This new bookmarking feature is known by the name "Save". This feature is available for all Facebook posts and allows you to save links, places, music, books, movies and TV shows. Many times it happens that we are unable to research more on the posts shared by our friends because of time issues so starting today, you can just click on the save link displayed on the bottom right of the post and save your favorite posts to view them at a later time. This is an excellent addition to Facebook…
  • 5 Ways to Generate More Leads From Your Landing Pages

    Joydeep Bhattacharya
    21 Jul 2014 | 9:55 am
    The page where a user lands is known as a landing page. Normally, when you promote your services using paid channels of advertising, you want the customers to land on a specially designed landing page that contains only the important elements and highlights the conversion friendly elements. Landing page is the single most important element in the whole website. An elegantly designed landing page has greater chances of generating leads and conversions as compared to a faulty designed page. Here are 5 useful ways through which you can generate more leads from your landing…
  • New Robots.txt Tester to Identify Errors

    Joydeep Bhattacharya
    21 Jul 2014 | 9:41 am
    Google has recently launched a robots.txt tester to test the robots.txt file for any errors. This new testing tool can be found under the Crawl section in the Webmasters tools. This tool is incredibly helpful in testing new URL's to identify whether they are disallowed for crawling.You can now test the directives of your robots.txt file and check whether it is working properly. Once you are done with the testing, you can upload the file on the server to bring the changes into effect.With this tool, you will also be able to review the older versions of your robots.txt file and see the issues…
  • Topic Modeling - How Google Extracts "Topics" and Establishes Relationship Between Documents

    Joydeep Bhattacharya
    17 Jul 2014 | 9:25 am
    Topic Modeling is a highly technical topic and is associated with the on page optimization part of the search engine optimization process. Topic model is a kind of statistical model that helps to extract "Topics" from web pages in order to determine the relevancy of that page with respect to the search queries. It helps to discover hidden topic based patterns and assigns scores based on the relevancy of documents. For documents related to the keyword SHIP, we can expect the use of some common words like "sea", "water', "fleet", "river", "mast", "vessel", "cargo", "fishes"…
  • Why Remarketing in Adwords is Great For Targeted Branding?

    Joydeep Bhattacharya
    16 Jul 2014 | 8:43 am
    Branding is vital for a business's success and remarketing in Google Adwords is just the tool that every business owner will fall for to get their brand noticed from several web properties altogether at the same time. Marketing in the simplest terms means promoting services or products to a gorup of targeted audience using various channels in order to generate profits and remarketing means targeting the same users again and again until they convert.Remarketing in AdwordsIn layman's terms, remarketing in Adwords involves the display of banners and text ads to users who had…
 
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    Above the Fold & Socially Acceptable

  • #4 Baby Got Backlink – SEO Greatest Hits

    admin
    22 Jul 2014 | 7:05 am
  • How To Upgrade To Google Analytics Universal Analytics

    Kyle Misencik
    21 Jul 2014 | 12:05 pm
    Universal Analytics, the new way of tracking Google Analytics data, has been out of the beta testing phase for some time now and is available for all sites to use. It contains all of the old Google Analytics tracking with a few new feature s added in. But how do you upgrade your account? Can you tell if your account has already been upgraded? […]Author informationKyle MisencikSenior Campaign Director, Organic Search at IntrapromoteKyle is one of our amazing SEO Campaign Directors. He’ll woo you with all his geeky analytics speak and then, as a special treat, he’ll teach you a…
  • #5 One Cloak Over The Line – SEO Greatest Hits

    admin
    21 Jul 2014 | 7:35 am
  • 15 of the Best Google Doodles #IP15

    Caleb Dann
    19 Jul 2014 | 12:00 pm
    For Intrapromote’s 15th anniversary, I decided to take a look at Google’s Doodle history and pick my 15 favorites. John Lennon’s 70th Birthday – October 8, 2010 I mean, who doesn’t like The Beatles? Martin Luther King Jr. Day 2014 – January 20, 2014   We all know the immense impact Martin Luther King, Jr. had on the Civil Rights […]Author informationCaleb DannStrategist, Organic Search at IntrapromoteCaleb "Handsome" Dann is an SEO Campaign Director at Intrapromote and wow, can he direct and strategize. With his ever trusty sidekick, Violet the…
  • 4 Fast Ideas to Get .edu Links

    Bobby Pham
    18 Jul 2014 | 12:00 pm
    Google values authority. Authority separates itself from spam-like and low quality content. Google aims to provide the most valuable and relevant content possible. With that being said, we know the importance of .edu links. Universities demonstrate some of the most authoritative content available. Getting a link from an .edu will certainly contribute to raising the authority and value on your […]Author informationBobby PhamSpecialist, Organic Search at IntrapromoteBobby came to Intrapromote in 2008 and is one of our amazing Search Team members. With a diversified background in online…
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    TripleSEO

  • How to Build an Online Business you can Sell

    Thomas Smale
    1 Jul 2014 | 3:00 am
    This is a guest post from Thomas Smale, the co-founder of the specialist website brokers FE International and serves as a great follow up to Lewis Ogden’s article on building an online business that can last Many online marketers that I speak to don’t seem to realise just how valuable their skills are or how they should be putting their skills to good use to make a great income online. As a broker who specialises in helping to sell online businesses I wanted to offer some advice on how you could go about building a website that you could eventually sell. Having completed over 200 website…
  • Use Crazy Egg to Make You More Money

    Chris Dyson
    23 Jun 2014 | 3:02 am
    If you are serious about making money from your website then it is important to have a heat mapping tool like Crazy Egg. Crazy Egg lets you see where, when and how visitors have been interacting on your website. It offers you great options for landing pages and it gives you an insight into what people are doing on your website – something that you would not normally be able to see on your own. Using a script like Crazy Egg will allow you to see how much business is drawn to your landing page and what you can do to improve your results. Do I Have a Landing Page? This is a question…
  • Create a Buzz With BuzzBundle

    Chris Dyson
    8 May 2014 | 3:55 am
    Managing your brand and developing an image takes time to craft. One of the most difficult aspect of managing a business or blog online is the lack of a resource that integrates all the tools necessary for managing that brand. Brand Publishing and Monitoring There are two components of brand management that are on the mind of most bloggers and business owners: competition and public reputation. BuzzBundle can track the competition before publishing data to the various social networks that are linked to the account. The competition is tracked by a few methods: • Competitive mentions based on…
  • How to Classify 6800 Links in Minutes with URLProfiler

    Chris Dyson
    2 Apr 2014 | 12:00 pm
     URLProfiler has been my secret weapon for the past few months and if you are serious about SEO it will be a part of your arsenal too.  I was part of the beta testing group and have been in the lucky position to master this tool which has significantly improved several of my day to day processes for many different things. URLProfiler carries out numerous checks on a list of URL’s which really help speed up link classification – it is equally useful whether you are reverse engineering a competitor link building campaign, doing a Panda audit or simply auditing links due to a…
  • Link Removal Canned Responses

    Chris Dyson
    19 Mar 2014 | 11:00 am
    After you have spent what seems like an eternity tracking down contact information, sending numerous emails, follow ups and contact form messages to website owners asking them politely to remove links you soon find that the same types of responses keep coming back time and time again. Of course replying to each email individually will soon become time consuming so below are some canned email responses you are welcome to use in your next campaign(*). When they offer to sell you more directory links When they claim their directory is manually curated and highly trusted  When they auto respond…
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    Eyeflow Internet Marketing

  • #WorldCup Social Media Statistics: Infographic

    Frank Pantely
    15 Jul 2014 | 6:40 am
    The players aren’t the only ones breaking records at this year’s World Cup. In fact, the world is in frenzy over the World Cup; it is the most trending topic on the web and has taken over social media for the last month or so. It is said to be the “biggest social media event in history”, compiling more than 300 million tweets related to the #WorldCup since group play began. As we get closer to the final match, each game seems to shatter the social media records set by previous matches. Over 400 million people are expected to see the contest’s final match on July 13th. World Cup…
  • Improving Social Engagement with Twitter: Infographic

    Cory Bosket
    7 Jul 2014 | 1:52 pm
    Looking for that extra boost in your company’s social media profiles but don’t know where to turn? Look no further than Twitter. With over 240 million active users, Twitter ranks as one of the top social media platforms on the web. Twitter provides businesses ample opportunity to directly connect with their market, giving a business the chance to share content, pictures and more with their followers. However, sticking out from the almost 5,700 tweets per second can prove to be a bit difficult. Here are ten tips to make sure your business’s tweets get noticed. Infographic: Share this…
  • Validator Tools for Social Meta Tags and Search Engine Markup

    Chris Hornak
    27 Jun 2014 | 11:59 am
    By now, many marketing experts and business owners know about the importance and use of meta data to better optimize your web pages for search engine bots, but not many have quite mastered the use of meta data to better optimize their social media sites. While on-page SEO will get your content initially discovered and boost your search engine rankings, social meta tags will enhance the sharing of your compelling content. By optimizing your Twitter, Facebook, Google+ and Pinterest shares, your business gains control over how the title, description, images and more. With the rapid growth…
  • Micro Blog Guide to Success and Microblogging Tips

    admin
    18 Jun 2014 | 2:21 pm
    Although blogging can be one of the most effective ways to market your website, a critical shift has taken place that allows content writers to supplement their lengthy, formatted, traditional blogging with micro posts, also known as microblogging. Microblogging v Traditional Blogging Microblogging differs from traditional blogging in that its content is generally smaller in actual and aggregated file size. A micro blog allows users to exchange small bits of content like short sentences, singular images and video links. A small, direct micro post can be used as a supplement, but…
  • SEO Tips for On-Page Content

    Chris Hornak
    18 Jun 2014 | 11:24 am
    Google and other search engines make roughly around 500 – 600 updates to their search engine algorithms each year. With so many changes, it’s easy for to let your website slip through the cracks and fall through the rankings, affecting your site’s overall performance. Luckily, on-page content optimization is rather simple when following Eyeflow’s SEO tips, best practice techniques and basic strategies. However, it is important to avoid black hat SEO tips and tactics, achieving quick results but at the risk of penalty from search engines. Taking the first step and optimizing your…
 
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    Vizion Interactive

  • Stop with the PageRank

    Joshua Titsworth
    22 Jul 2014 | 2:45 pm
    As search engines continue to develop and generate new ways of determining website relevance. The methods used for articulating site performance are becoming more nuanced. This encourages a new approach to search engine optimization to match the ever changing landscape of the internet. PageRank is Dead/Dying/Needs to be Gone Several years ago, PageRank information was updated every few months, but now these updates occur much less frequently. The lack of up-to-date information regarding PageRank reveals that this is no longer a reliable indicator of a site’s performance. Or, at the very…
  • Internet Marketing Link Roundup [7/18/14]

    Mark Jackson
    18 Jul 2014 | 11:59 am
    6 SEO Myths the Pro Are a Little Tired of Debunking “Myths are myths, let’s put these to rest okay?” – Joshua Titsworth Why Do Google Penalties Exist? Spam, Pandas and Penguins! “Ever wondered why Google penalties exist? Emily gives a quick, simple run down on why they do.” – Joshua Titsworth Random Little SEO Tips Anyone Can Use “Quick, simple tips on improving your site no matter how big or small it is.” – Joshua Titsworth   Study Shows Organic Search is Responsible for 64% of Web Traffic “Think SEO is dead? Think again.” – Gary Huhn How to Reduce Your Site’s…
  • SEO Request for Proposal RFP

    Mark Jackson
    15 Jul 2014 | 7:51 am
    In my push towards helping to create some Standards, demystify search engine optimization and help more and more people get search engine optimization into their marketing budgets, I am offering up a free RFP template for those seeking search engine optimization services. Certainly, there will be other search engine optimization firms out there who may want to offer some suggestions AND I WELCOME THEM! (add them as a comment to this post, and I will try to include them, as we revise this moving forward). As with all things “interactive”, this document should be a living/breathing…
  • Internet Marketing Link Roundup [7/11/14]

    Mark Jackson
    11 Jul 2014 | 11:00 am
    Link Building Tips to Amplify Your SEO “A few simple but powerful ways to amplify your link building efforts.” – Joshua Titsworth Why Mobile Matters – Now “Still dragging your feet on mobile? Great read on why you shouldn’t be.” – Joshua Titsworth Content Alone Can’t Build Links “Did you build great content to get links? Great, but it’s not enough.” – Joshua Titsworth An Introductory Guide to Cross Channel Remarketing on Facebook, Twitter, and Google “An introductory guide to focusing on the different ways you can use online advertising to build your brand and…
  • Digital Marketing: Strategies and Tactics for Social and Search Success

    Josh McCoy
    7 Jul 2014 | 10:45 am
    While often used synonymously, strategies and tactics are terms that are intricately related but different in scope. It is important to understand how these terms are linked in order to achieve your company’s overall marketing goal. Once your business has a goal, you need a plan for how to achieve that goal.  Defining a good goal for a digital marketing campaign can be challenging. Of course, the main goal of any business’ website is to get the customer to buy the product or to develop a lead that will result in a conversion down the road, but these are certainly not the only goals…
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    BuzzStream

  • Case Study: Leveraging Video to Educate Your Market

    Guest Author
    22 Jul 2014 | 5:00 am
    This week’s blog post comes from Will Fraser, CEO and Co-Founder of Referral SaaSquatch. Follow him on Twitter @getFraser.  When we started Referral SaaSquatch, we spent a lot of time educating the SaaS/subscription market about our platform and how we’re different from ‘competitors.’ Honestly, a lot of the questions, while valid, were the same. What is a referral program? Isn’t that an affiliate program? Can’t I build that in-house? There was clearly an education gap and even though we were writing about it, we felt we had to build more engaging content to help educate…
  • Lesson 2: Add Contacts, Build Relationships, and Work Efficiently with the BuzzMarker

    Olivia Polger
    17 Jul 2014 | 11:40 am
    What You’ll Learn Today As you browse the web, you’ll come across websites and influencers to build relationships with. This lesson will show you how you can add these contacts to your BuzzStream database using the BuzzMarker, BuzzStream’s Chrome Extension. You’ll also learn how to send outreach from the BuzzMarker while you’re viewing a contact’s site and how to review and qualify a group of websites using the BuzzMarker’s prospecting tool. Table of Contents What is the BuzzMarker? Adding Websites and Influencers to Your Database Building Relationships via Email Outreach…
  • Webinar Recap: 500 Writers and Editors on How to Pitch

    Olivia Polger
    17 Jul 2014 | 9:54 am
    Perfect Pitches Kelsey Libert, VP of Marketing, and Ryan McConagill, Promotions Supervisor, oversee the Media Relations team at Frac.tl. Libert and McConagill partnered with BuzzStream for a webinar to share exclusive research on what publishers want for content creation and media outreach. They interviewed over 500 writers, editors, and publishers to present a story about a noise:value ratio that has gotten out of whack. Libert created a survey that helps us master the art of the perfect pitch. Here are her findings: 500 Writers & Editors Reveal What They Look for in a Pitch from…
  • Come Meet Us at #MozCon

    mattgratt
    11 Jul 2014 | 5:21 am
    We’ll be hanging out at MozCon  in Seattle as a partner company this week.   We have lots of excitement planned, so please give us a shout if you’re a customer or fan of BuzzStream and happen to be there. Stop by the Pod and say Hi! We’ll have a demo pod in the  Partner hub, where we’ll be handing out BuzzStream bottle openers and showing off the latest features of BuzzStream. Come say hello to the people that answer your emails and put a face with the names. The #BuzzBar will be Open On Monday night, we’ll be turning Linda’s Tavern into the real life #BuzzBar, complete with…
  • Case Study: A Fish Story for Link Builders

    Guest Author
    11 Jul 2014 | 5:00 am
    This is a guest-post by Kelley Starr and contributor Jon Giacalone. Kelley is a partner at LeanTech Group, where he works as a growth accelerator and advisor to early stage digital companies seeking venture capital. You can connect with Kelley on LinkedIn, or Google+. Jon is the Digital Marketing Manager at Fishidy, a map-based fishing social network. Drawing on Lessons Learned in a Startup Environment In this post I’ll explore off-page SEO, link building and blogger outreach strategies in a dynamic digital startup environment. I cover venture-backed Fishidy, a map-based online platform for…
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    @northcuttHQ

  • Can a 302 Redirect Ever Help Your SEO?

    Carter Bowles
    22 Jul 2014 | 9:00 am
    Whenever you move a page, you have two options: a 301 or a 302 redirect. (Okay, yes, there are 303 and 307 redirects, but they're rarely used in practice since not all browsers understand them.) So, the question is, which one do you use? The answer is typically pretty straightforward. You should almost always use a 301 redirect. A 302 redirect does not pass any link authority to the new page (at least not reliably); it's all lost on the defunct page. But is there ever a case where a 302 is actually the right choice? That's what I'm going to talk about today. But First, What if a 301 isn't an…
  • Web 2.0 Link Building: Still Worth It?

    Carter Bowles
    17 Jul 2014 | 9:00 am
    There was a time, back in the dark ages of 2009, when "web 2.0 SEO" was the next big thing. Interest since then has...waned a bit: What happened? Well, it was a number of things, but it was mainly Panda. In February of 2011, Google unleashed Panda, which was most likely a machine learning algorithm, trained on a set of manually chosen low quality pages. It identified some of the hidden patterns exhibited by low quality content writers, and it didn't take long for links from places like EzineArticles to become close to useless. All those "web 2.0 properties," like Squidoo and so on started…
  • The Top 32 Video Submission Sites

    Carter Bowles
    15 Jul 2014 | 9:00 am
    Most marketers' video promotion strategy goes something like this: Step 1: Submit to YouTube. Step 2: There is no step 2. As you can probably guess, I think there's a lot more to it then that. But today, I'm not going to be covering the more nuanced aspects of video marketing. Instead, I'm going to be pointing out something that should be rather obvious: YouTube is not the only place that people watch videos online. There are actually quite a few sites that let you submit your videos. Surprisingly, there actually aren't a whole lot of lists online that tell you which sites you can submit your…
  • How to Check the Number of Visitors to a Website (*sigh*)

    Carter Bowles
    10 Jul 2014 | 9:00 am
    Want to find out how much traffic a competitor is getting? Well. Let's start with the bad news. Alexa sucks. Compete.com? No. Google Trends? Don't make me laugh. SEMrush? It's probably the best tool out there. They certainly have an amazing keyword tool, but they still underestimate the search traffic to my personal site by a factor of 2 to 5, and even the trend lines don't match up all that well: No disrespect to SEMrush. Being off by a factor of 2 to 5 is damn good when it comes to estimating a competitor's traffic. There's no way they could have known that "the p-value formula"…
  • Epic Link Battle: URL VS Domain Name, FIGHT

    Carter Bowles
    8 Jul 2014 | 9:00 am
    It's neck and neck. Through your amazing powers of persuasion and charisma, you have assured yourself the possibility of earning a link from one of two places. One opportunity has amazing domain (or "site") authority, and the other one has exceptional URL (or "page") authority. Through some bizarre hypothetical twist of fate that I lack the creativity to imagine, you can only choose to earn one of these links. Which one do you choose? Well, for starters, if you actually do have that much precise control over where your link ends up, you're creeping close to the edges of Google's Guidelines…
 
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    Silverbean

  • Keyword Intent in Search Marketing – The Conversion Champion

    Sam Barnes
    22 Jul 2014 | 6:45 am
    We all know how important keywords are for websites. They help search engines identify and interpret what the website is about and which search queries should be relevant for the content you’re creating. For all the new technology we’re seeing around semantic search and the knowledge graph, search engines are still primarily interested in one thing: written content.     What is Keyword Intent? Keyword intent is a relatively simple concept but one that it’s important to understand before embarking on any search engine optimisation project. It will have a big impact on the…
  • In-house vs External SEO Agencies

    Sophie Gradon
    7 Jul 2014 | 8:41 am
    As many companies have already felt the pinch of austerity and been forced to make cut-backs and redundancies it’s no surprise that employing any kind of agency to manage your site’s SEO may raise your finance director’s eyebrows.   However, as we all know, if you’ve got a website then you need an SEO team.   Often seen as expensive luxuries with little tangible value, external SEO agencies have long been the preserve of big brands with a bottomless purse. However, these days, even larger companies are considering the move to a more affordable in-house…
  • Technical SEO tweaks you can do In-house

    Charlotte McMurray
    27 Jun 2014 | 8:55 am
    Relationships between in-house marketers and developers can often be interesting to say the least, so why not sit yourself on their swivel chair for a while and try your hand at a couple of technical tweaks. Below are 2 Techie Tweaks for SEO that you can implement without bringing in the developers, so grab your insect repellent and bug box because you’re off to hunt for spiders! Tech Tweak 1: robots.txt As with all web crawlers, spider bots have an insatiable appetite for going just about anywhere that they please and if your website has a few corners that you’d prefer were…
  • Has my site been penalised and what can I do?

    Charlotte McMurray
    16 Jun 2014 | 7:29 am
    There can be few worse moments in a website owner’s life other than discovering rankings and traffic have dropped as dramatically as Ronaldo entering the opposition’s penalty area. However, it happens, and what you do next is the key to saving the subsequent free kick. It’s a heart-stopping time, and as you dart from analytics tools to SERPs to visibility checkers it slowly dawns on you that Google has penalised your site and not even had the courtesy to leave a note to say why. First things first: you need to address who has access and what they’ve been doing to…
  • We’re hiring – Digital Marketing Manager (What House?)

    John Ryder
    16 Jun 2014 | 3:43 am
    A unique opportunity to work client-side for one of the UK’s largest property portals at the North East’s largest digital agency. Location – Silverbean / Newcastle-upon-Tyne Salary – £20,000 – £25,000 (depending on experience). Our client is WhatHouse? are one of the UK’s largest property publications, in print and online. This is a new permanent role which has been created to help drive the digital performance of What House? in 2014 and beyond. We are looking for a Digital Marketing Manager to work from our Newcastle-upon-Tyne office to help define, drive and deliver the…
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    Have Results SEM Blog

  • 9 Video Marketing Mistakes To Avoid

    Mina Adly Younan
    4 Jul 2014 | 12:54 pm
    Creating strong video content for your business is a powerful way to reach a variety of markets and engage your audience. However, when businesses have poorly produced videos they often end up doing more harm than good. Your video is a reflection of your brand so to help ensure that you get off on the right foot with your Video Marketing strategy, here are the top ten mistakes in Video Marketing for you to avoid.1 Having No ObjectiveAre you making a video for the sake of it? What is the purpose of your video? Is it good branding? If you have no purpose or objective for your video, then you…
  • All about Google Analytics Chrome Extension

    Mina Adly Younan
    25 Jun 2014 | 9:14 am
    The Google Analytics team recently released a Chrome Extension that allows you to get detailed information about each page of your website while you browse it. Below I will go through some of the extension's features and how to use it to get a better idea of what is going on in your website.In order to use the extension you will need any kind of Google Analytics permission to the website you are analyzing, a Chrome browser and the Extension (download here). Once you have those three, you can click on the Google Analytics icon on your browser while browsing your website…
  • Third Party Management Tools for Google+ Pages (Infographic)

    Mina Adly Younan
    5 Jun 2014 | 7:58 am
    Google+ has worked with several social media management companies to add Google+ functionality in their management tools. These companies provide brands and businesses more flexibility and power to run their Google+ pages. This includes tools to post and comment on Google+ pages, and create and manage circles. You can learn more about the companies here
  • How to allow visitors to your site to hide their data from Google analytics? -With a browser Add-on!

    Mina Adly Younan
    5 Jun 2014 | 7:36 am
    To provide website visitors the ability to prevent their data from being used by Google Analytics, Google have developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js).If you want to opt-out, download and install the add-on for your web browser. The Google Analytics opt-out add-on is designed to be compatible with Chrome, Internet Explorer 8-11, Safari, Firefox and Opera. In order to function, the opt-out add-on must be able to load and execute properly on your browser. For Internet Explorer, 3rd-party cookies must be enabled. If…
  • How to create Google Plus +Post Ads for maximum engagement?

    Mina Adly Younan
    30 May 2014 | 11:20 am
    +Post ads amplify your brand’s content by easily turning Google+ posts into display ads that run across the web. The live, social ad format allows you to go beyond clicks to live conversations with your audience. People can join a Hangout On Air, add a comment, follow your brand or give a +1, right from an ad.Starting May 2014 +Post ads are now available to all advertisers who meet the following 4 requirements:Before you create a +Post ad, first make sure you meet the following requirements:Your Google+ page must have at least 1,000 followers.Your post should contain content that’s…
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    DiCon Interactive

  • Campaign Build – Keyword Structure

    admin
    21 Jul 2014 | 7:16 am
    Campaign Build mainly includes three elements – Campaign structure, Ad Groups and Keywords. Keyword Research becomes the third and final stage to complete any campaign build.The post Campaign Build – Keyword Structure appeared first on DiCon Interactive.
  • Trafficking – AdWords Editor – Create Ad Copy

    admin
    18 Jul 2014 | 6:59 am
    An "Ad Copy" is a main text of a clickable advertisement of a contextual or pay per click ad. A "Text ad" mainly comprises of a "Headline", two "Description lines", a "Display URL" and the "Destination URL".The post Trafficking – AdWords Editor – Create Ad Copy appeared first on DiCon Interactive.
  • How to tactfully promote your product or services on a Discussion Forum?

    admin
    14 Jul 2014 | 6:33 am
    Internet being an immense source of knowledge, one can find anything on the internet. Question and answer websites forms another source of information to the user to retrieveanswersThe post How to tactfully promote your product or services on a Discussion Forum? appeared first on DiCon Interactive.
  • Backlink Watch – Backlink Checking Tool

    admin
    11 Jul 2014 | 11:51 pm
    Search engines give more priority to websites with more backlinks. While building links for a website this tool is useful to check competitor’s backlinks.The post Backlink Watch – Backlink Checking Tool appeared first on DiCon Interactive.
  • Tools – Ad Copy Analysis – Ispionage

    admin
    9 Jul 2014 | 7:06 am
    Ispionage is an advanced tool that helps to understand which kind of ads actually work and also the kind of ads competitors use. It helps us to get insights on our competitor’s Search Marketing Strategy.The post Tools – Ad Copy Analysis – Ispionage appeared first on DiCon Interactive.
 
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    Website Traffic Increaser Guy

  • Local SEO for Small Business

    Dan Vuksanovich
    22 Jul 2014 | 8:23 am
    I evaluate the websites of lots of small businesses, and in almost every case with local businesses (businesses with physical locations serving one or more localities) I find local SEO to be lacking. This is a huge opportunity for site improvements that deliver significant increases in traffic, conversions and revenue. Google continues to close loopholes in its algorithms that in the past allowed savvy small businesses to rank for competitive search terms. These days it’s much easier for a small business to compete on a local level than nationally (or globally) when it comes to SEO. So…
  • Why Google and WordPress are a Match Made in SEO Heaven

    Dan Vuksanovich
    18 Jul 2014 | 8:54 pm
    I’ve written a number of articles on WordPress, both from a problem/solution standpoint and about WordPress in general, but I’ve never covered why WordPress is such a good choice from an SEO perspective. Today, guest author Rob Walling of HitTail writes about why Google likes WordPress sites so much. Take it away, Rob… Bonnie and Clyde. Lennon and McCartney. Michael Jackson and Bubbles. Google and WordPress?! It might sound like an unlikely pair, but Google has shown some big love to the blogging and CMS platform recently, and nowhere better does this love blossom than on…
  • Calls to Action – Turning Traffic into Revenue

    Dan Vuksanovich
    14 Jul 2014 | 11:33 am
    I run into this over and over again with prospects and clients. The website looks nice, is chock full of useful information for visitors, and gets a reasonable amount of traffic. What it doesn’t do, however, is generate any new business for the company in question. Often this is because there are no clear calls to action on the site, or those calls to action are in the wrong place. First things first… What is a call to action? A call to action is pretty much exactly what it sounds like… something that you put on your site (or in an advertisement, online or otherwise) that…
  • Marketing Secret #173 – Where Great Ideas Happen

    Dan Vuksanovich
    10 Jul 2014 | 11:10 am
    Are you horrified by this? Then you probably haven’t had that many good ideas.     The post Marketing Secret #173 – Where Great Ideas Happen appeared first on Website Traffic Increaser Guy.
  • Why You Shouldn’t Outsource Your Blog

    Dan Vuksanovich
    27 Jun 2014 | 4:43 pm
    Blogging takes creativity. It takes writing skill. It takes commitment over the long haul. So it’s no surprise that there are plenty of businesses out there willing to churn out blog posts on pretty much any topic for a small fee per article. It can be very tempting to outsource your blog on the cheap, but don’t do it. Outsourcing a blog, especially for small businesses, generally stems from the common misconception that a blog is a magical thing that will instantly generate tons of web traffic and revenue regardless of what kind of garbage you throw up there. Now here’s the…
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    Powered By Search » Blog

  • Keyword Research: The Basics (Infographic)

    Matthew Tan
    22 Jul 2014 | 7:09 am
    What’s the Best Way To Keyword Research? What is the “correct” way to do keyword research and how do you do it? You’ve searched online and found guides, steps, how-to’s, manifestos, whatever might have you, but they all suggest different things. If you’re anything like me, searching probably left you more confused than when you started. So, which method should you follow? Originally, my intent for this post was to present a few of the best keyword research methods, but after a week’s journey through webs of research, litres of coffee, and one-on-one’s with SEM experts…
  • InboundCon 2014 Speaker Profile: Andrew Yang from Bing

    Goran Popovic
    21 Jul 2014 | 10:06 am
    InboundCon 2014, Canada’s premier inbound marketing conference, is less than 2 months away! We have some awesome speakers lined up, so let’s get to know them. Without further ado, I present you with Andrew Yang LinkedIn| Twitter Andrew is a search evangelist for Bing. He’s responsible for building an active Bing Ads community throughout Canada and has previous experience at other enterprises like Bell, Siemens, and Telus. Recently, Andrew has become a co-chair for the Toronto Wing Festival, how awesome is that?! Catch him on the InboundCon PPC panel at 10:45 AM in the St. James…
  • InboundCon 2014 Tickets On Sale Now

    Goran Popovic
    18 Jul 2014 | 7:19 am
    Toronto, Canada – July 18, 2014: Powered by Search is excited to announce the launch of ticket sales for InboundCon 2014, Canada’s premier inbound marketing conference. The event will take place at the St. James Conference Center on September 18 and will feature sessions with world class digital marketers from illustrious brands like Shopify, Virgin, Bing, HBC, and more. Tickets during the Early Bird Special are $297.00 which is $100 off of their regular price. The Early Bird period ends on August 18. “InboundCon is a great way of bringing our dynamic industry together,” said Dev…
  • 8 Essential Tips for Optimizing Images for Local SEO

    Avi Phillips
    17 Jul 2014 | 6:58 am
    Want Loads of Extra Traffic?  Optimize Your Images! When designing a website for a business, adding images is essential to provide some compelling visuals, but rarely are those images optimized properly for search engines.  Why is this a big deal?  Because with a few simple steps, optimized images will help a website rank for local search queries, and sometimes the images themselves can make an appearance in the SERPs! But First:  Select the Right Image Before I mention a word of what you can do to optimize your images for local search purposes, I should mention that your primary focus…
  • How to Sustainably Grow Your Traffic Through Content Marketing

    Troy Boileau
    16 Jul 2014 | 6:47 am
    Most marketing managers aren’t worried about content, they’re worried about driving leads. The more web savvy you get, the more you start asking questions like, “where do my leads enter my site,” and, “how do I create interest in my brand that drives potential customers to my website?” You might know these as preferred landing pages and “high quality links,” for lack of a better expression. And the answer to those two questions relies on excellent content marketing. But I bet someone beat me to sharing this gem with you; it was probably an…
 
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    BlueCapra

  • Where’s Alan Reeves? – The Final Post

    Alan Reeves
    30 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google.  This is the final update for my attempt to rank this site first on Google for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (126). As of last week, 6/22/14, this site hit #1. […] (Visited 10 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 126

    Alan Reeves
    23 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google.  This is the 126th update for my attempt to rank first for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (125).  Below are the results as of Sunday, 6-22-14 (click here to do your […] (Visited 18 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 125

    Alan Reeves
    16 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google. I hope everyone had a great Father’s Day.  If you did not get a chance yesterday to tell your dad how much you appreciated him, take time to do that today.  Some people no longer have that option. This is the 125th update for my attempt […] (Visited 12 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 124

    Alan Reeves
    9 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google. This is the 124th update for my attempt to rank first for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (123).   Below are the results as of Sunday, 6-8-14 (click here to do your […] (Visited 11 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 123

    Alan Reeves
    2 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google. This is the 123rd update for my attempt to rank first for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (122).   Below are the results as of Sunday, 6-1-14 (click here to do your […] (Visited 19 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
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    SEO Blog, SEO News, SEO Tips & Tricks, Internet Marketing India

  • How to Maximize Your Online Marketing Return on Investment?

    admin
    18 Jul 2014 | 7:09 am
    A small business, or any business for that matter, will always look for suitable and successful marketing techniques. Campaigns are run, specialists are employed, and a vast variety of tools used to bring attention to the business. With all this action going on, it is very much possible to lose sight of a very important objective, the Return on Investment, or ROI as it is often called. Quote: When we discuss metrics and ROI with the managers, executives, and specialists, we are often asked this question: How does this apply to small business? True, large businesses routinely focus on…
  • The Ultimate Incredibly Useful Web Design Checklist

    uzra mohiuddin
    8 Jul 2014 | 10:53 pm
    Web designing can be a complicated process, even for seasoned veterans. There are several things you need to keep in mind, and several bases that have to be touched before the design is called final. A website designer could be dealing simultaneously with several ends, from interacting with the client, to designing, coding, and testing. There are always a hundred little details to consider and keep track of, so it’s only natural if a few fall through the cracks. To that end, it’s definitely worth your time to keep yourself organized. Read through this handy-dandy checklist to see…
  • How Can ecommerce Startups Increase their Sales Exponentially?

    Sarvesh Bagla
    26 Jun 2014 | 12:40 am
    The online world is full of opportunities and there are startups that have made millions of dollars in just a couple of years simply by creating an e-store with a large number of shoppers. With millions of ecommerce startups popping up on the World Wide Web, getting buyers on a startup e-commerce website can be a challenge. However, with the right strategies and planning, increasing your sales in an exponential way does not look that difficult either. If you are one of those budding entrepreneurs who are dreaming of making it big on the internet, here are a few things that will help you…
  • Reverse Image Promotion- What To Do When you are Not Given Due Credit?

    Tarun Pahwa
    11 Jun 2014 | 6:06 am
    As a blogger, my main aim is to provide quality content and leads so that I can reach out to as many people as possible. To achieve this goal, for every content we work on, we need to focus on two things: First, it should have good information and could also be interactive and interesting. There are several ways you can pep up your blog post. And why, use graphics just for ornamental purposes. We can utilize graphics in a much better manner. In fact sometimes pictures convey the message with more clarity and precision. Creating a unique graphic requires gathering raw data, creativity and…
  • How Can Social Media be Used as a Lead Generation Channel?

    Neha Bawa
    6 Jun 2014 | 4:23 am
    Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight. Yes, it’s increasingly gaining importance in terms of a medium to impart personality to a brand and facts state that over 80% of businesses are using social media worldwide; but is it acknowledged as one of the best tools to drive sales, the most important aspect of a business? Not really. Lead Generation: The Concern As per the Marketing Survey conducted by Unisfair, the leading name in virtual environments and events, 66% of the businesses’ prime concern is…
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    Heroic Search

  • Can Reddit Help You Get the Word Out?

    Abbie Reedy
    2 Jul 2014 | 2:50 pm
    If you’ve heard of reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone.  Of all the social media outlets available to the masses, reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind […] The post Can Reddit Help You Get the Word Out? appeared first on Heroic Search.
  • 5 Resources to Find Fresh Ideas for New Content

    Carrie Smith
    13 Jun 2014 | 6:54 am
    Finding new content to publish every week can become difficult and somewhat time consuming. Whether you’re the person who comes up with the topics for the editorial calendar, or you’re the one writing the topics yourself, there’s always a need for new ideas. Fortunately there are some great resources that will inspire you and ensure […] The post 5 Resources to Find Fresh Ideas for New Content appeared first on Heroic Search.
  • How to Hire a Great Writer: 4 Questions to Ask

    Carrie Smith
    21 May 2014 | 11:09 am
    So you’re ready to hire a writer? Awesome! However, finding a qualified writer who can accurately represent and portray the voice of your brand is no easy feat. You have to make sure they understand the industry, and are knowledgeable about certain topics. But there are a few additional things you should consider before working […] The post How to Hire a Great Writer: 4 Questions to Ask appeared first on Heroic Search.
  • How To Get Press As A Small Business – Presentation Recap

    Jared Carrizales
    13 May 2014 | 5:40 pm
    Meetup Attendees: to get the list of journalists mentioned in the presentation, click here. Simply select “make a copy” and you will have a copy of your own to use for outreach. What exactly does press mean? For most any business it translates to earning editorial mentions. With the metaphorical sledgehammer coming down on the latest spammed […] The post How To Get Press As A Small Business – Presentation Recap appeared first on Heroic Search.
  • The Good, the Bad and the Ugly of Native Advertising

    Krystian Wlodarczyk
    17 Apr 2014 | 12:15 am
    The term native advertising made its first appearance in November 2010, but the concept has been around for a lot longer. In its simplest, and most controversial form, native advertising is nothing more than the digital equivalent of advertorials. But when viewed more broadly, native advertising is more than just advertorials covered in a new […] The post The Good, the Bad and the Ugly of Native Advertising appeared first on Heroic Search.
 
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    SEO Best Practices: SEO tips, help, and advice for any online business

  • What are content Aggregators and why do we need them?

    Ranjana Jha
    13 Jul 2014 | 11:30 pm
    Your website cannot depend upon search engines alone to reach your target traffic. The need today is to make the most of the online sources available to drive targeted traffic to your website. Content aggregators offer a wonderful way of reaching out to your target audience. Continue reading...
  • Infographics and SEO

    Ranjana Jha
    8 Jun 2014 | 1:14 am
    Infographics are a powerful way of creating an impact on the visitors. Infographics combined with SEO can produce the most desirable result. Continue reading...
  • “Right to be forgotten” is that Right?

    Ranjana Jha
    1 Jun 2014 | 3:20 am
    “Forget me Not” may not be applicable to search results any more. It is now possible to be forgotten. A recent ruling may affect search results in future. Continue reading...
  • With the Pandas on the prowl how are you doing?

    Ranjana Jha
    24 May 2014 | 9:13 am
    Google makes changes and tweaks its algorithm on a continuous basis; it appears seamless to us because these are small changes and therefore go unnoticed. But when the Pandas and the Penguins roll out, most of us take notice! Continue reading...
  • Seek And You Shall Find

    Ranjana Jha
    19 Apr 2014 | 10:13 am
    It is almost impossible to not find something on the internet. You just have to think about it and it is there. We as end users are spoilt for choices. But what are the implications for businesses that are looking for more visitors? Continue reading...
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    SEO Blog

  • How to Draft a Perfect Request For Proposal (RFP) For Acquiring SEO Service

    Hiren Vaghela
    16 Jul 2014 | 11:03 pm
    It is vital to prepare a well written Request for Proposal (RFP) as it helps the SEO agency in understanding and defining the needs and scope of your project along with determining the price. A miserable RFP will discourage 1the SEO firm in all ways and thus disconnect the contact between both parties. Although companies know what they want, they are structurally challenged to ask in a clear manner. A properly written RFP will ensure that the communication between both the parties is clear and everyone understands the purpose of the project. Here are a few steps for companies to prepare an…
  • Don’t Avoid Guest Blogging: Avoid Certain Things Pertaining To Blogs

    Chirag Rawal
    3 Jul 2014 | 5:29 am
    It wasn’t very long ago when Matt Cutts signaled us all to stop guest posting as a way to build links. Here is what he exactly said, “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.” Also, click on the video link to know more on what is Matt’s view on spammy guest posts: If you go by the quoted statement, it would seem like it’s the end of the world of…
  • Looking At the Positive Aspects of the Panda & Penguin Algorithm Update

    Monish Vora
    19 Jun 2014 | 4:24 am
    You know it alright! Panda and Penguin updates are going to scare the daylights of you. Why? That is because they target all the websites with thin, less informative content that is overstuffed with keywords and is only meant to attract the search engines. The websites are very low-quality and are building links on any websites that come their way. Well, that’s the truth, and I don’t understand why you should be afraid of the algorithm updates. Panda and Penguin updates are meant for the wellness of the searchers and the business websites that are actually looking forward to educate their…
  • 8 Bitter SEO Truths for All Experts SEO Agencies and Businesses

    Rahul Soni
    11 Jun 2014 | 3:03 am
    It’s a difficult job for SEO agencies, in-house teams, and other professionals in the search engine industry. There are times when they are given a limited budget and time frame and are asked to improve the organic search results very quickly. To top this up, there is Google that is constantly evolving the search algorithm and competitors who are popping up in search results. It’s good to say that managing the clients’ expectations in such an unpredictable environment is getting more difficult. Over the past few years, the SEO landscape has changed with Google’s continued strive to…
  • Tackling The Panda Algorithm With An Effective Recovery Process

    Vikram Rathod
    5 Jun 2014 | 12:01 am
    The internet world is going crazy over the newest update from Google in the form of Panda 4.0. Google’s latest algorithm change has made webmasters, marketers, and business owners get up on their feet and understand how it is actually affecting their existing websites and the SEO efforts. Well, if you believe Google, the doors are still open and there is nothing lost yet. This is what Google’s John Mueller had to say to a Webmaster’s comment on the Google Webmaster Help Thread, when he said that all his efforts had gone in vain: From Google’s House John Mueller: “Your sites are…
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    Technology | Nigeria Tech Blog

  • Infinix Alpha Marvel X502 Specs & Price

    IGE EBIMA
    21 Jul 2014 | 12:43 pm
    Infinix Alpha Marvel X502  is a mid range  smartphone. It features a 5.0″ HD Capacitive Touch Screen and a 13 MP Rear-facing Camera, AF, BSI; 5 MP Front-facing Camera, BS. Infinix Alpha Marvel X502 is packed  with a non-removable 2500mAh battery which  keeps  the phone alive for a substantial amount of time.   Infinix alpha... thanks for subscribing to ebima blog
  • Tecno Phantom Z A7- Specs and Price in Nigeria.

    IGE EBIMA
    21 Jul 2014 | 12:42 pm
    Finally, Tecno Phantom Z A7 is here. Judging from the specs, the Tecno Phantom Z A7 is (unarguably) the best phone the Chinese mobile phone maker, Tecno has produced. It is comes with the much awaited android 4.4 kitkat,first of its kind for a tecno phone   and it has some juicy features like its 2GB Ram […] The post Tecno Phantom Z A7-... thanks for subscribing to ebima blog
  • Tecno Phantom Pad vs Tecno Phantom Pad II – Full Spec Comparison

    IGE EBIMA
    18 Jul 2014 | 9:32 pm
    With great pleasure, I announce to you the release of a new phantom pad yesterday by TECNO. The pad is tagged the Tecno Phantom Pad II. What is the specifications of the Pad II, what is new about the phantom Pad II  ,what major difference and similarities does it have in common with the original […] The post Tecno Phantom Pad vs Tecno... thanks for subscribing to ebima blog
  • TECNO Phantom PAD Ⅱ – Device Specifications And Price In Nigeria

    IGE EBIMA
    17 Jul 2014 | 5:05 am
    TECNO Phantom PAD Ⅱ  upgrades the original TECNO Phantom PAD  with a  more powerful processor, and a smaller display,a metal body and slim design   . The new member of the TECNO group  features a  Dual-SIM, Android 4.2 and a 4200 mAh capacity battery.TECNO Phantom PAD Ⅱ   to me is a downgrade to the original tecno pad in some instances.... thanks for subscribing to ebima blog
  • Infinix Zero X506 Specifications

    IGE EBIMA
    16 Jul 2014 | 10:11 am
    It’s now official. The infinix zero aka Infinix X506, is set to be unveiled in a couple of days. According to official information, the soon-to-be released Infinix Zero Android device is a cutting-edge mobile phone. This device is a game-changer in the world of android mobile technology. The design is sleek, sturdy and highly desirable... thanks for subscribing to ebima blog
 
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    AWR

  • Reality Check: Organic Search is Not As Easy As Reading A Blog

    Jason Corrigan
    16 Jul 2014 | 6:21 am
    With the explosion of social media’s popularity and the advancement of search algorithms’ ability to account for personal thought, motive and behaviour, it’s no wonder that the blogosphere is cluttered with hip jargon like, “forget about SEO, it’s all about the user experience“. As a Director of Organic Search, I’ve noticed a significant shift in the mindset of brand new search marketers and content developers who, at no fault of their own, are largely left to their own devices to learn what search marketing is all about. Because of this, most recent…
  • You Wrote It; How Do You Get Them to Read It?

    Shane Jones
    9 Jul 2014 | 7:15 am
    Do you have the wordsmith abilities of a reincarnated Shakespeare? Good for you, but it’s not enough. Getting people to the bottom of the page is as much about your skill with presentation as it is about your gift for writing. To put it simply, your content needs to be easy to read as well as artfully worded. We call this readability. It refers to how easy and even how pleasurable a particular text is to read, and it’s almost an entire branch of psychology unto itself. The readability of your content is essential to your visitor being able to easily understand and digest the content. If…
  • 19 Inspirational Content Marketing Quotes to Breathe New Life Into Your Strategy

    Alina Popescu
    2 Jul 2014 | 8:19 am
    What motivates you? Who do you turn to when you need a push to keep you going? I bet it’s other people. People help us make the big changes in our thinking and in the way we choose to spend every day of our lives. The quote I have as my wallpaper says: “Don’t let yesterday take up too much of today”. I don’t know who said that, but that helps me every morning focus more on the day that lies ahead and my achievements. Here are 19 empowering content marketing quotes from well-known experts, that I hope will inspire you and lead you towards creating amazing content! Tweet…
  • New in AWR Cloud: Social Media integration

    Aura Dozescu
    17 Jun 2014 | 7:13 am
    Building and measuring the engagement of your customers and supporters is key to getting better marketing results. As part of our efforts to make your SEO work more efficient, we’re happy to introduce the new Social dashboard in AWR Cloud, which provides great insights about your website and live stats for your social media engagement activity. Here’s what you’ll find inside: Monitoring social shares   Now you can easily keep an eye on the exposure of your website and your competitors on the top 5 Social media platforms. The Activity section of the new Social dashboard shows you a…
  • Five Actions for Finding Your Next Web Hosting Service

    Cam Secore
    12 Jun 2014 | 6:39 am
    According to data from the U.S. Census., 20 years ago (in 1991), U.S. start-ups per 100.000 individuals was about 185.6 businesses. Now, start-ups per 100,000 people declined 29.3 percent, to 131.3 (for 2011, the most recent year of figures available). Wait! What’s all the “hub buzz” about start-ups and the success of tech about? Aren’t entrepreneurs and digital start-ups performing well? Yes, some are doing well, yet aside from targeting a consumer base and leveraging a respective sector, digital enterprises must face the demands of a “digital” business…
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    WordPress SEO Tricks

  • Top-rated 7 Free and Premium WordPress Newsletter Plugins

    Deepak Singh
    14 Jul 2014 | 12:01 am
    Just to let you know that many people believe that the success of your being a professional blogger depends upon how many subscribers are there on your mailing list. So Email marketing is must for each and every blogger who wants to become successful in long run in blogging or internet marketing industry.  For doing efficient email […] The post Top-rated 7 Free and Premium WordPress Newsletter Plugins appeared first on WordPress SEO Tricks.
  • Why Affiliate Marketing is better than Google AdSense

    Disha
    30 Jun 2014 | 6:08 am
    There are several ways of monetizing a website. But Google AdSense and affiliate marketing enjoy the most popular status. Lets pick the better option. What Is Google Adsense ? Google AdSense is the biggest online advertisement program. You basically lease out ad spaces on your site to Google and Google further allocates them to the advertisers […] The post Why Affiliate Marketing is better than Google AdSense appeared first on WordPress SEO Tricks.
  • 5 Sureshot Ways to Avoid Algorithm Penalty from Google

    Swaraj Nandedkar
    22 Jun 2014 | 12:35 am
    It is quite frustrating issue of sudden traffic drop for bloggers and internet marketers. It mostly happens when search engine giant Google  roll out their algorithm update. It is like a worst nightmare for all of us if we lose our blog traffic and income too. What is important for bloggers than traffic and income? Recently, Google […] The post 5 Sureshot Ways to Avoid Algorithm Penalty from Google appeared first on WordPress SEO Tricks.
  • Do You Know These 15 Awesome Facebook Tricks?

    Deepak Singh
    7 Jun 2014 | 5:10 am
    Hello Friends, if you are a Facebook addict like me, then I am 101% sure that you know how to add/remove friends, deactivate account, update status, upload pics/videos, mentioning people on your posts, checking-in,creating groups and fan pages.  Want to learn some new Facebook hacking tricks? If your answer is yes, then you are at […] The post Do You Know These 15 Awesome Facebook Tricks? appeared first on WordPress SEO Tricks.
  • INinbox Review: Best Email Marketing Tool For Small Business

    Deepak Singh
    21 May 2014 | 2:09 am
    Those of you who are new to internet marketing must be thinking what the hell is Email Marketing? Isn’t you? Well my dear friends Email marketing is nothing but a form of b2b (business to business) marketing with the help of which you can share and promote your blog posts, product and services with your […] The post INinbox Review: Best Email Marketing Tool For Small Business appeared first on WordPress SEO Tricks.
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    - Bloggers Ideas

  • Email Signup Ninja – The Secret to Dramatic Increase without the Drama

    keyur lalani
    21 Jul 2014 | 10:40 pm
    Why should you aim to increase your email signup rate? There are a lot of reasons but perhaps, the biggest one is that because these signups will protect you from Google. Brian Clark will surely back me up on that statement. What exactly is the email list? It is your ticket to success. This list has the contact information of people who are actually interested in what you have to offer. They voluntarily signed up for updates. Since they are clearly interested, there is a big possibility that they will become your customers or your clients. With its importance establish, the question now is…
  • WPFullSEO Review: Complete WordPress SEO Solution

    Jitendra vaswani
    21 Jul 2014 | 12:36 am
    If there is one name in the Content management System that every user vouches for then it is definitely WordPress and the people who are behind this system is working relentlessly to provide the users with better and better versions of WordPress so that you can carry on with your work without any major glitches. Therefore, when WordPress comes up with some plugin, then it becomes a necessity that you check it out at least once. Therefore WPFullSEO is one such plugin which requires your attention because it has come up with a bagful of features and claims to be like a one stop shop for…
  • 10 Jaw Dropping Clues That You Are Meant To Be An Entrepreneur

    Jitendra vaswani
    20 Jul 2014 | 11:00 pm
    Almost every article on the internet suggests that entrepreneurial path is not for everyone. And yet the article goes on about how many successful people possessed traits such as persistence, ethic, persuasiveness and etc. For years I have studied entrepreneurs and found that what the reason behind their success was not what society considers asset. Instead famous people like Henry Ford, Oprah Winfrey followed the path endorsed by management pundit. So stop judging yourself in the field of entrepreneur by how they label you or say about you. Maybe your very own liabilities are your real…
  • Stunning TeslaThemes Premium WordPress Themes Review

    Jitendra vaswani
    19 Jul 2014 | 1:11 pm
    As many of you know, WordPress is one of the most popular content management system on the internet, currently being used by 22.7% of all the websites. This ever rising popularity that WordPress has, attracted many companies and individuals to create and sell premium wordrpess themes, but only a few of them can be categorized as truly premium. And one of them is TeslaThemes – a Polish based company, launched on the 24th of May 2013. Despite their young age, they have already managed to launch 25 wordpress themes, at a rate of 2 new themes per month, which is absolutely incredible, if you…
  • How to Paginate Comments in WordPress

    Jitendra vaswani
    18 Jul 2014 | 10:55 pm
    So you have a wonderful WordPress site that gets a lot of comments on everyday basis. You most likely want those comments to be separated into several pages. Generally having a list of comments on a single page can affect the loading speed of your page as you have to load all the comments when you refresh the page. In this article I’ll let you know on how the WordPress comment pagination is enabled in your site. Attractively, there is no need for you to install extra plugin as this great feature is already available in your theme. All you should know is to where and how to enable them.
 
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    E2M Blog

  • How You’re Unintentionally Ruining Your Facebook Engagement – And How to Fix It

    Adrienne Erin
    13 Jul 2014 | 10:50 pm
    Sometimes, it seems like Facebook is just changing its algorithm solely to negatively affect organic reach – the number of people who see your post without you paying for them to see it – especially for business pages. For instance, in October 2013, organic reach fell horrendously, worrying marketing and social media managers all over the world. Organic reach was, on average, reaching 12.05% of fans in October; by February reach had fallen to 6.15%. Facebook claims this happened not because they were punishing business pages that weren’t using paid ads, but rather, it was the natural…
  • The Anatomy of a Local Business Listing – The Ultimate Guide

    Vivek Patel
    6 Jul 2014 | 11:32 pm
    “Supersize your business profits with Local SEO”. That’s the buzz words these days, and you will struggle to find a business, irrespective of its size, not using local SEO to drive visitors to its physical location/s, as well as, increase online traffic. The reason why your neighborhood mom and pop store comes up in your SERPs while searching for grocery stores in your neighborhood is local SEO. With local SEO, your business has better chances of being found by 85% of consumers who use the internet to search for local goods and services. Nobody, in their right minds, will want to miss…
  • Anecdotes Will Kill Your Search Ad Conversion Rates (So Do This Instead)

    Pratik Dholakiya
    23 Jun 2014 | 4:44 am
    I’ve said before that human beings are very story-oriented. Most of us aren’t riveted by logic, facts, and data. We like stories because we think in terms of motivations, goals, and struggles. With that in mind, you might think that a personal story or anecdote is the best way to take advantage of search engine advertisements. You would be wrong. Very wrong. In a review of 14 scientific studies that compared the persuasiveness of various kinds of evidence, anecdotal evidence was found to be the absolute worst choice. While we as humans might be able to relate to stories better than just…
  • E2M Eagle’s Eye – 20 Jun 2014

    Rohan Ayyar
    20 Jun 2014 | 2:40 am
    It’s Friday again and the Eagle is back. No, he’s not been kicking a ball around or flying over Brazil. He’s been hard at work getting the spiciest nuggets in search marketing for you! CRO and negative SEO received more than their usual share of attention the past week. Scroll (and click) away!   Google Panda 4, and blocking your CSS & JS https://yoast.com/google-panda-robots-css-js/ A neat example from Joost de Valk of a site that got hit by Panda 4.0 because its CSS and JS files were blocked from being crawled. If Google can’t see your ads, they assume you’re overdoing…
  • How to Create a Future Proof Strategic SEO Backup Plan

    Manish Dudharejia
    14 Jun 2014 | 7:24 am
    It’s been a pretty interesting few weeks for SEO and online marketing enthusiasts. With the recent Panda 4.0 launch, eBay’s fall from grace in search rankings, the sudden death that PR sites faced and the Payday Loans 2.0 update, Google has been keeping us all on our toes. Endless discussions about the repercussions of each release, analysis into the cause and effect relationships for eBay and PR websites have all seen huge interest from webmasters and SEO experts the world over. After all, as custodians of our websites, it’s our job to stay on top of every new diktat from Matt Cutts…
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    Search Engine Journal

  • LinkedIn Experiments With Location-Based Features To Connect Nearby Professionals by @mattsouthern

    Matt Southern
    22 Jul 2014 | 11:41 am
    VentureBeat reports that LinkedIn is experimenting with location-based features similar to those offered Foursquare. This information comes courtesy of LinkedIn designers Mauroof Ahmed and Moses Ting and first reported by VentureBeat. LinkedIn’s latest experiment comes at a time when the company is actively trying to boost engagement amongst its users. LinkedIn has made other comparable moves lately, including the introduction of redesigned Web profiles, and the launch of LinkedIn’s new Connected app. Ahmed and Ting tell VentureBeat that LinkedIn may extend the “signals” in its…
  • Google Glass: Segway for Your Face? by @albertcostill

    Albert Costill
    22 Jul 2014 | 8:25 am
    Do you remember when the Segway was first released way back in 2001? It generated a lot of buzz from heavyweights like Steve Jobs and Jeff Bezos, the media, and the general public. And why not? It is an easy to operate two-wheeled, self-balancing, battery-powered electric vehicle. In short, it was an achievement inventor Dean Kamen declared “will be to the car what the car was to the horse and buggy” in an interview with Time. However, there were obviously concerns over the public’s safety, along with the $3,000 plus price tag. Which doomed the Segway in the end. Some municipalities…
  • 5 Data-Driven Ways to Get Your Facebook Post Seen by Your Audience

    Sabel Harris
    22 Jul 2014 | 4:50 am
    If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone. Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on their toes anticipating what’s coming next. A current issue that many are facing is the decline of a post’s organic reach. Marketers have had their organic reach cut by more than half with their Page’s published posts. This change is caused by a deeper underlying issue—the competition to get seen on a fan’s News Feed is higher than…
  • How to Do Link Building at Offline Events by @linkbuildingjon

    Jon Ball
    22 Jul 2014 | 4:04 am
    As link builders, we can get a bit “stuck in our ways”. Sometimes we focus too much on the technical aspects of building links and forget that link building should be a creative endeavor. By allowing ourselves to be creative we begin to realize there are numerous way to build links through a multitude of channels. One such channel is offline, in the “real” world. Although links exist online, it doesn’t mean we can’t utilize offline strategies to build links. One of the best ways to build links offline is through events, and there are a number of ways to do this. […] The post…
  • Twitter Is Making Direct Messaging More Private And User Friendly by @mattsouthern

    Matt Southern
    21 Jul 2014 | 5:49 pm
    Twitter announced on Friday that changes are coming to their direct messages are sent and stored across the network. Twitter’s support account made the announcement via a Tweet that emphasized the upgrade would make deleting DMs more consistent: Over the next few weeks, we're rolling out an update that makes deleting DMs more consistent across web and mobile. http://t.co/VNtDXzwuvp — Twitter Support (@Support) July 18, 2014 This may not sound like a major updates, but it actually solves a huge problem with Twitter’s mobile app. Previously, when users deleted a direct message on the iOS…
 
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    AutoRevo Blog

  • Citations for Local SEO – Tuesday Tip Video Clip

    Greg Gifford
    22 Jul 2014 | 11:32 am
    The post Citations for Local SEO – Tuesday Tip Video Clip appeared first on AutoRevo.
  • Targeted Vehicle Descriptions – Tuesday Tip Video Clip

    Greg Gifford
    15 Jul 2014 | 8:48 am
    Targeted Vehicle Descriptions [VIDEO] Just like you’d post different photos on AutoTrader than you’d post on Craigslist, you should be writing different vehicle descriptions for the different websites. The shoppers on each site are looking for different things, so your descriptions should be tailored to the type of site the inventory is listed on… VIDEO TRANSCRIPT Welcome back to another Tuesday Tip Video Clip. This week, we’re talking about vehicle descriptions. There are 3 areas we’re gonna hit here – dealers who don’t write descriptions, dealers who write bad…
  • Don’t Use Google Translate – Tuesday Tip Video Clip

    Greg Gifford
    8 Jul 2014 | 12:52 pm
    Don’t Use Google Translate [VIDEO] VIDEO TRANSCRIPT Welcome back to another Tuesday Tip Video Clip. This week’s tip is a short one – Stop Using Google Translate! We see dealers all the time who put the Google Translate button on their site… but they’re not really thinking things through. Sure, they want to serve customers who prefer another language, but Google Translate isn’t the best option. Most importantly, if you’re wanting to show potential buyers that you have Spanish speaking employees and service Spanish speaking customers, you want them to be able to see that…
  • Don’t Be a Marketing Zombie – Tuesday Tip Video Clip

    Greg Gifford
    1 Jul 2014 | 12:47 pm
    Don’t Be a Marketing Zombie [VIDEO] VIDEO TRANSCRIPT: Welcome back to another Tuesday Tip Video Clip. This week, we’re talking zombies. Everybody loves zombies. The Walking Dead is one of the most popular shows on TV. Check out the awesome zombie makeup I did a few years ago for Halloween. Awesome, right? When it comes to your marketing, you definitely don’t want to be a zombie. We’re talking traditional zombies here, not hyped up running zombies. Zombies keep trudging along at a slow pace, heading in the same direction. If there’s a loud sound or a shiny object, they’ll…
  • Think Past The Sale – Tuesday Tip Video Clip

    Greg Gifford
    24 Jun 2014 | 12:36 pm
    Touch Customers After the Sale [VIDEO] VIDEO TRANSCRIPT: Welcome back to another Tuesday Tip Video Clip. This week, we’re talking about customer interaction… specifically, how you touch customers after the sale. In a recent study, 20% of buyers said they’re not contacted after the sale. For independent dealers, that number’s even higher. If you’re a dealer that doesn’t contact your customers after they drive away, you’re missing out on a HUGE opportunity to grow your business. Customers want to feel special – they want to feel like they matter to you. If you back up that…
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    Launch Digital Marketing

  • Zoom Photo Booths Receives a Digital Makeover With a New Website

    Launch Digital Marketing
    21 Jul 2014 | 7:52 pm
    Chicago’s Launch Digital Marketing rebuilt the site from the ground up to showcase a web presence as unique as each Zoom Photo Booth experience.Zoom Photo Booths, creators of the sharpest looking and most customizable photo booth experience in the Chicago area, now also have one of the sharpest looking and most eye-catching new websites in the business thanks to Launch Digital Marketing. A sleek new scrolling homepage helps streamline users’ experience of the site, and it looks every bit as great on mobile devices as it does on home computers thanks to the site’s responsive…
  • The House of Music and Entertainment Receives a Digital Facelift

    Launch Digital Marketing
    18 Jul 2014 | 2:43 pm
    Launch Digital Marketing of Chicago revamped the venue’s website to boost their online presence and make it easier to navigate.The House of Music and Entertainment (affectionately referred to as H.O.M.E.) and Launch Digital Marketing have paired up! Launch has developed a brand new site to keep everyone updated on some of the most exciting events coming to Chicagoland.Located in Arlington Heights, H.O.M.E. draws visitors from all over Chicago and the suburbs for events that include concerts, trivia, karaoke contests, paint parties, casino nights, and more, and when they felt the need…
  • E-Commerce and Inventory Management for Startups

    Alejandro Sanabria
    18 Jul 2014 | 1:12 pm
    Starting a new E-Commerce store is exciting, but every time I start a new project, business owners seem to miss something essential: inventory management. No matter what platform you are looking to use (Magento, WooCommerce, custom, etc), if you are selling non-digital products you will need to manage your inventory. You could save thousands of dollars if you do this right, so below are a few things to keep in mind.1. Number of WarehousesIf you have more than one warehouse, you will need a way to catalog which products you have in each location, as well as the individual stock count of each…
  • How to Pass Google Analytics Certification

    Jennifer Strilko
    11 Jul 2014 | 3:52 pm
    The Google Analytics Individual Qualification (IQ) test is an industry recognized certification that can help you get the most out of digital analytics and give you an edge in your career. Plus once you pass your name gets added to the searchable Google database! The process of preparing for the test can be daunting – there are many blog posts and resources out there. Many are outdated though and reference tools no longer available. So, here is the simplified, step-by-step approach that I used recently to pass the test.Study time: You need to find time to study that works for you. How long…
  • Denver’s Spire Lease Has a New Website From Launch Digital Marketing

    Launch Digital Marketing
    7 Jul 2014 | 7:08 am
    The new Spire Lease website will help residents and tenants looking to rent luxury apartments in downtown Denver’s Spire building.The premier downtown Denver luxury apartment rental team at Spire Lease has a brand new website courtesy of Launch Digital Marketing. The new site is designed for maximum tenant interaction, including a section for members, a list of available condos and housing requests, and an outline of all of the amenities offered to Spire residents.Unlike listings on other realty sites, Spire Lease’s new website allows clients to list luxury rental units far in…
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    SEO Ultima

  • Impact of Users Search Habit on SEO

    Silver Teede
    14 Jul 2014 | 1:18 am
    A caveat: The content is lenient to SEO technology Technology evolves and so is user behavior. What we are seeing today is a constantly evolving habits, attitudes and interactions between technology and us humans. Search, search behaviors and search habits evolve with technology (including SEO technology, which will be explained later), and the changes are […]
  • Ten Reasons Why Brands Should Invest More in Content Marketing

    Various Writers
    19 May 2014 | 12:46 am
    We all know that content is king! “That makes it worth investing in!” assert marketing gurus. The content being referred to here, is the kind that belongs to individual or brand/company websites on the world-wide-web. If you are the owner of an ecommerce store and want to reach out effectively to your target audiences, marketing […]
  • Top 3 Reasons Why Small Businesses Need to Invest on Digital Marketing

    Various Writers
    16 May 2014 | 12:27 am
    The competition is getting tighter and only the popular and strong survives. Businesses need to adapt to the shifting and growing market, online market that is. Since the formal boom of digital marketing at least a decade ago, the global and local markets have changed, prompting both large and medium businesses to change their ways. […]
  • How to Effortlessly Rank in the Search Engines Using Google Plus

    Various Writers
    30 Apr 2014 | 1:19 pm
    If you naturally want to rank high in the search engines, without engaging in dirty, SEO, or unethical link building, like most bloggers and online entrepreneurs do, this will be the most important article you’ve ever read! You know why? Because I’m going to take you by the hand, and guide you step by step, […]
  • Fix SEO Errors to Boost the Site Visibility

    Various Writers
    20 Mar 2014 | 8:24 am
    If you are not getting the desired site ranking from your existing SEO strategy, you should start looking for issues with the website itself. Blaming content, keyword creation and creating back links won’t do any good in case there is a technical issue with the website itself. There are endless ways by which you can […]
 
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    Fannit

  • Your New Website Is Killing You. Here’s Why.

    Fannit.com
    17 Jul 2014 | 4:53 pm
    You’ve come to terms with it. Your website is outmoded, outdated, and outshone. It’s time for a redesign—a revolutionary website redesign. So, you’ve decided to set to work and make it come to fruition. Before going further in any website design project, there are some very serious financial dangers that you should know about before jumping in - and I’m not talking about the cost of the website. Here are the potential dangers you face for your company’s bottom line, and how you can combat them. Danger 1. Drop in Revenue From Loss Of Rankings During a revolutionary design, content…
  • The Ultimate Guide To Bigger And Better Titles (And by bigger, we mean Awe-inspiring)

    Fannit.com
    14 Jul 2014 | 10:08 am
    You’re a business leader and marketer. You have been for years now, and you have quite a large stack of very successful articles under your belt. You know how to appeal to your persona, you know how to create the perfect voice, and you know how to drive sales with your incredible content. You have read countless articles on how-to create the most impacting and powerful content, and listened to innumerable podcasts on the same topic. But, you haven’t read this article yet. As fellow marketers, we know that there are some things that bear repeating. One such topic is how to use words that…
  • 5 Reasons Why Content Marketing Is The Best Move For Your Company’s ROI

    Fannit.com
    8 Jul 2014 | 10:06 am
    Content marketing and outbound sales strategies are often pitted against each other, like brutish bloodied boxers waiting for the bell. Some are convinced that one must win and the other must lose – and that’s unfortunate. I would suggest that we take the strengths of both and pit them against the real problem – doing business successfully in a competitive world. Yet, I do understand – a change must be worth the investment. For CEOs, marketing managers, and business consultants who have consistently worked within an outbound sales strategy for finding customers, we…
  • Meet Their Needs: Using Influence and Motivation In Marketing

    Fannit.com
    19 Jun 2014 | 3:25 pm
    Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them to do because they want to do it.” “Motivation is the art of getting people to do what you want them to do because they want to do it.” To influence someone doesn’t mean that you make the decision for them. Rather, it means that you present persuasive reasons for them to make a decision that you want them to make. They’re still deciding, you’re just helping them make your decision. Basically, you show them why…
  • Why Ebooks Are Heaven On Earth For Your Business

    Fannit.com
    18 Jun 2014 | 10:30 am
    In a world where everything is constantly evolving and changing, staying at the top of the tide of changes takes smart marketing and cutting edge tactics. One particular marketing tactic that many internet marketers have used to help their clients stay cutting edge is the use of engaging eBooks. Why? That’s a great question. Simply put, they help move potential customers further down the sales funnel. Let’s take a look at this. 3 Types Of Visitors When it comes to website traffic, you’ve got three different types of visitors – browsers, comparers, and buyers.
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    Top 5 SEO

  • Negative SEO: What Happens When You Go To War With A Link Network…

    David McSweeney
    16 Jul 2014 | 11:11 am
    I’ve picked up quite a few new links recently. In fact, in the past month I’ve picked up over 11,000. Check out this graph from Ahrefs, which shows the total number of referring pages to top5seo jumping from 3,261 on the 12th June to a whopping 14,447 on July 11th. Referring domains have jumped from 214 to 575 in the same period. So, what’s the reason for this huge increase? Well, you may already have guessed, but we’re looking at two words that are the subject of much contention in the SEO community at the moment: - Negative SEO And to really make this interesting,…
  • White Hat Link Building: The Zen Masters’ Guide

    David McSweeney
    2 Jul 2014 | 5:01 pm
    White Hat Link Building : The Zen Masters’ Guide Link building has long been the cornerstone of SEO and with google recently confirming that they do not envisage devaluing links as a metric any time soon1, building links to your website will remain a priority through 2014 and beyond. If you want to be visible in the search engines you need links, but post Penguin2, building the wrong kind of links will see your site penalised. Confusing? A little, but fear not! Read on as we dig into how to build links in a white hat way that will see your site build authority, rise up the rankings and…
  • Dual Targeting Content For Double The Links

    David McSweeney
    22 Jun 2014 | 10:32 am
    I’m always looking for ways to get more ‘bang for my buck’ from client content marketing/link building campaigns and today I’m going to share one of my favourite tactics for doing just that – dual targeting. The premise is simple: - We’re going to create a great piece of content themed around our niche, but it is also going to be connected to another niche, allowing us to effectively double up our prospect list. And doubling up our prospect list = the potential to double up on our backlinks! What’s not to like? This works particularly well in niches…
  • Content Rebirth: How To Increase Traffic By 496% In 4 Hours

    David McSweeney
    21 Jun 2014 | 6:53 am
    Do you want your content to work harder for you? More links, more shares, more traffic? Have you ever poured your heart and soul into an epic post that you feel just didn’t get the attention it deserved? What if that content could have a second chance? Well, the good news is… it can. Today I’m going to share with you a tactic I have used successfully many times in the past to breathe new life into old posts, to pick up fresh links and shares and to get a loads of new eyeballs on content that was previously consigned to wander alone and unloved in the cyber wilderness. I call…
  • How To Build Panda (And Penguin) Proof Affiliate Sites

    David McSweeney
    3 Jun 2014 | 10:41 am
    The SEO world was in a tizzy again last week with the roll out of Panda 4.0. The usual horror stories from panicked webmasters of lost traffic, lost revenue and lost hope abounded. What was I doing when Panda 4.0 hit? Well, I was up on Skye for a few days break with very little access to internet – in fact, my connection was so poor that I happened to miss the announcement altogether. I did manage to get an hour or so catch up work done each day from an internet cafe; checking my emails, replying to comments, checking my stats for my various affiliate sites and client sites. What did I…
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    Seven Boats Info-System Pvt. Ltd

  • Create Strong SEO Profile by Opting For Right Type Of Hosting

    Debajyoti Banerjee
    19 Jul 2014 | 9:11 pm
    Create Strong SEO Profile by Opting For Right Type Of Hosting It is difficult to achieve the best ranking for your website without SEO ranking. If you adopt the right strategy, it will be easy for you to achieve high search engine rankings. An SEO profile is incomplete without SEO hosting. SEO hosting refers to use of traditional and nontraditional methods to optimize a website or blog. You will come across several companies which offer this type of hosting. Hosting can affect your search engine rankings to a large extent. It will determine whether a customer will land on your webpage or…
  • Secrets of a killer blog post [Infographic]

    Debajyoti Banerjee
    16 Jul 2014 | 11:38 am
    Secrets of a killer blog post [Infographic] Source: WhoIsHostingThis? You might also like:How to get Content Ideas for Websites [Infographic]Impact Of Internet Marketing Strategies On Emerging Online…Tips to Write Interesting Blog ContentBlog Syndication: What, Why, HowWill Google Penalize Sites with Excessive Above-the-Fold…Seven Boats Info-System Pvt. Ltd
  • Various Attributes That Differentiate WordPress From Drupal

    Debajyoti Banerjee
    16 Jul 2014 | 11:04 am
    Various Attributes That Differentiate WordPress From Drupal Of the different trends in web designing that are in vogue among the web designers around the world, a popular one is the use of open source software. These are easy to use and since these can be downloaded for free and installed easily, web designing has also become easy with this open source software. In the community of web designers there has been much discussion and comparison between the two leading CMS, WordPress and Drupal that is used by the designers worldwide. These open source Content Management Systems are built on MySQL…
  • Is Your Content Worth Sharing?

    Debajyoti Banerjee
    4 Jul 2014 | 11:57 am
    Is Your Content Worth Sharing? Before you daydream about going viral with your content online, ask yourself: is the content worth sharing? You have to understand that for the content to go viral online, it has to be taken up by many online users and readers. These users are not your employees or paid advertisers. They will only take up your content for sharing if they feel that it is worth their time doing so. They will also be interested in your content if it portrays them in a good light. Here are some tips you can use to make your content worth sharing: Expert Opinion Counts: No one wants…
  • The Joint Partnership that is SEO

    Debajyoti Banerjee
    3 Jul 2014 | 11:38 am
    The Joint Partnership that is SEO SEO is not, and cannot, be a solo show. The success of the SEO team has a lot to do with the client and the business they are conducting the optimization for. There has to be a perfect synchronization between the strategies of the SEO team and the requirements of the client. Just like maintaining this perfect balance is the right choice for any SEO team, it holds true for the clients as well. When you hire a SEO team to handle search engines for you, you have to listen to their advice and make those technical changes in strategy that they suggest, without of…
 
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    Content Strategy Hub

  • Marketing for Consultants Survey: The Profitable Tactic You Likely Aren’t Using

    Eugene Farber
    14 Jul 2014 | 6:28 am
    The good folks over at Consulting Success have recently finished conducting their annual marketing for consultants survey. The results are quite interesting. One thing that Michael Zipursky (head honcho over at Consulting Success) points out is the difference in marketing spend as compared to 2013. Consultants are spending less on marketing. But income levels have stayed pretty steady. So that means they are more profitable. This is really in line with industry trends (as consulting is a booming market and is growing rapidly). Companies are seeking to hire consultants more than ever before.
  • The 4 Step List Building Plan to Get More Email Subscribers

    Eugene Farber
    10 Apr 2014 | 12:44 pm
    It’s really difficult to think of a business that can’t benefit from email marketing. It’s cost effective. It keeps you on top of mind of potential customers so that even if they aren’t ready to buy now, you’ll be there when they are…and top of mind of current customers that are more likely to refer you. And the list goes on… But in order to get into email marketing to begin with, you have to build a list. Now, building a list is easy. Anyone can build a list. Building a targeted, profitable list is a bit more tricky.  So here are four steps to…
  • Big Brands, False Promises and Marketing Alternatives that Really Work

    Eugene Farber
    24 Mar 2014 | 1:48 pm
    You know what really grinds my gears? When ancient companies (I’m looking at you Yellow Pages) tell unsuspecting customers flat out lies to make sales. I recently had a conversation with a business owner who was at a cross roads. His business was growing enough that he was getting plenty of customers to keep busy. But not enough customers to fill the two locations that he had. Plus, he didn’t have enough man power to take care of two locations. So there were two choices: hire someone for a second location and improve marketing or scale back. He was leaning towards the first…
  • How to Go Viral: The 5 Keys to Unlock the Viral Door

    Eugene Farber
    10 Mar 2014 | 12:29 pm
    Chances are you’ve ended up on an Upworthy page at one point or another. They are masters at leveraging social networks to drive traffic to their site; a site that displays content…which isn’t even theirs. And while they’d be the first to admit that they don’t now exactly how to go to viral (that can’t be completely predicted), they do have a set of rules they pay by. When trying to go viral yourself, you can do worse than to model your efforts after a company that is doing it so masterfully…over and over again. Plus, modeling sites like Upworthy and…
  • [Infographic] Where Teens (and Trendsetters) Spend Their Time Online

    Eugene Farber
    1 Mar 2014 | 6:37 am
    When marketing to a target audience, it’s obviously important to figure out where that target audience is “hanging out.” This infographic which I first discovered on AdWeek paints a pretty good picture of where one very important demographic (teens) can be found when they are online. Teens have more spending power than ever. They also have more “trendsetting” power than ever. So for many businesses this is an important demographic to get in front of. It seems that for all the talk of Facebook’s popularity loss among the younger audience, it’s still…
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    Positionly Blog

  • Earning Links Without Content Creation

    Tad Chef
    16 Jul 2014 | 5:34 am
    Now that most SEO experts agree that link building is actually earning links we have to dispel the myth that modern SEO is solely about “great content“. It’s true, you can earn links with exceptional content pieces for sure. You can do it by creating value and encouraging gratitude without acting as a publisher too.... Read more » The post Earning Links Without Content Creation appeared first on Positionly Blog.
  • 30 Most Important Google Ranking Factors A Beginner Should Know

    Paweł Grabowski
    14 Jul 2014 | 8:10 am
    Google uses about 200 various factors to rank a site. Apparently. It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site. But here is the catch. Not all those factors are equally important. Some are indeed a must haves but... Read more » The post 30 Most Important Google Ranking Factors A Beginner Should Know appeared first on Positionly Blog.
  • A Simple Guide to Identifying & Recovering From Google Penalty

    Chris Meier
    9 Jul 2014 | 4:04 am
    The word penalty has never had any positive connotation to it, it is always associated with some form of punishment. For site operators, a Google penalty is no different, although the severity of the punishment depends largely on your own actions, and it is never permanent. Unless you take no steps to correct your actions.... Read more » The post A Simple Guide to Identifying & Recovering From Google Penalty appeared first on Positionly Blog.
  • The Summer of Link Love

    Tad Chef
    9 Jul 2014 | 12:32 am
    While Google attempts to scare SEO aware webmasters to link out to other sites, average people link and share more than ever. Will Google finally subdue the Web as we know it or will the people prevail by spreading link love naturally? Which one of the two trends has better chances? Will the current summer... Read more » The post The Summer of Link Love appeared first on Positionly Blog.
  • 3 Simple Questions That Will Revolutionize Your Website Copy

    Joel Klettke
    8 Jul 2014 | 2:10 am
    What makes your business different? Maybe it’s your quality – you make better stuff than anyone else. Maybe it’s your service – you really care about keeping customers happy. Or, perhaps it’s your knowledge and experience – you’ve done this stuff for years and you’ve seen it all. When it comes to copywriting for businesses,... Read more » The post 3 Simple Questions That Will Revolutionize Your Website Copy appeared first on Positionly Blog.
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    omnicoreagency.com

  • The Defintive Guide to Blogger Outreach (Part 1 of 2)

    Salman Aslam
    7 Jul 2014 | 12:00 am
    Relationship building is the key towards a successful digital marketing strategy. As content marketers and link builders, the ability to identify and connect with key influencers and decision makers in your industry plays an important role in your success online. But wait, if you’re one of those who think  ‘guest blogging is dead’.  Well, at least according to Matt Cutts.  I bet you didn’t check out this post from Groove HQ “How We’ve Reached More Than1 Million People by Guest Blogging.” The thing is that guest blogging was being practiced for a number of…
  • 10 Ways to Capture and Generate Leads Online from Website

    Muhammad
    9 Jun 2014 | 12:00 am
    It is the dream of every business owner to have a website that generates leads for their business. I respect this desire however as they say Hoping is not a Strategy, you have to take action. A website must Do Something, it cannot just act as a brochure, eating up your budget in hosting and domain renewals. It must generate leads for your business which you can nurture and prospects. Today we’ll focus on this marketing challenge ie. How to Generate Leads. There are people who have figured it out and are doing it very well, while others just don’t get it. There are 10 Ways which…
  • The Essential Social Media Design & Sizing Cheat Sheet

    Salman Aslam
    2 Jun 2014 | 12:00 am
    If you’ve been active on social media for a while, or you just made your accounts, you’ll realize that when it comes social media, visual content and social media go together like French fries and dip sauce, and all comes down to the last pixel. Social networks are constantly adding up more features, visual elements, and it seems like every day when you wake up, you see a new element or iteration being made to the social networks you are active, making you go back and figure out the right size of cover images, post images and align your campaign according to the latest set of changes.
  • 12 Free Social Media Hacks to Fuel your Content Marketing Efforts

    Salman Aslam
    19 May 2014 | 9:53 am
    It’s no secret that social media is a great and leading traffic source for many businesses but not everyone is getting it right. This is the reason why Gary Vaynerchuk, in his talks, constantly makes a case about using social media as a native story telling platform and not the distribution channel. While I agree with his argument, I also believe that businesses are not doing the distribution part right and there are hacks with which you can use social media as a native distribution channel instead of a native story telling platform because let’s be honest, not every company has or can…
  • The Definitive Guide to Hiring a Digital Marketing Agency

    Muhammad
    5 May 2014 | 12:00 am
    Every business may encounter this at some point – the dreaded (yet absolutely essential) choice of  hiring digital marketing agency to do business with. Sure, you know all about the reasons why most people choose an agency, like years of experience, certifications, pricing, and the reviews you find about them online. But what about the intangible reasons why people go with an agency? What can you do to find an agency that will really work for you but won’t just make their case with a handful of stats and a certification badge on their website? At Omnicore Agency, we believe that…
 
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    US Lead Network

  • Things To Know When Setting Up A Medical Or Dental Website

    admin3
    18 Jul 2014 | 4:52 am
    As a medical or dental office, it is essential to have a website for many reasons. We are in the days where more and more people look to the Internet to find information about healthcare services in their area. The website needs to convey professionalism and patient-orientation so that it attracts more patients to your practice. Keywords come to play as well to enhance search engine results so that more patients find your website. Where healthcare services are becoming more competitive, based on prices and other factors, it is important to stay up on the technological trends many other…
  • Tips For Effective SEO Marketing For Your Dental Practice

    admin3
    18 Jul 2014 | 4:49 am
    If you are looking into SEO marketing and want to know what it entails, there is a wealth of information out there. It can be daunting to explore this new way of marketing, especially when you have little time to invest into learning the ins and outs of search engine optimization. If you are looking to give SEO marketing a try, below are some helpful tips to determine your course of action:Dentist SEO Marketing1.    Know Your AudienceStart by defining your target audience. Defining a target audience involves determining their age, sex, geographic locations, and especially their needs. You…
  • How the US Lead Network can Build Your Pain Management Practice

    admin
    19 Jun 2014 | 8:19 pm
    US Lead Network is a pay for performance lead generation company for healthcare practices nationwide such as pain management centers. The owner of US Lead Network previously owned a pain clinic and obtained 80% of his patients online.With an understanding of how to build a practice with web marketing, the way the company works with pain management clinics is on a pay for performance basis. The network builds branded websites that offer exclusive leads that are qualified according to geography, payer mix and treatment offerings. The Network utilizes an answering service to take the onus of the…
  • How to Get Your Medical Practice Website on the First Page of Google

    admin
    17 Jun 2014 | 8:18 pm
    Each year that goes by, more prospective patients are turning to the internet to find their specialty medical providers. This includes everything from pain doctors to orthopedic surgeons, plastic surgeons, ENT, sports medicine and so on.The Internet can be the most cost effective patient acquisition tool available. However, most medical practices either do not have the time to spend on Internet marketing or have simply avoided it altogether.This would be a mistake. Having said that, even those medical practices who have a substantial web presence need to work on it in order to gain first page…
  • Best SEO Practices for Dental Internet Marketing

    admin
    17 Jun 2014 | 9:16 am
    Best SEO Practices for Dental Internet Marketing At US Lead Network, we know that launching and maintaining a successful internet marketing campaign for a dental practice in Phoenix or any other major US city requires a high level of dedication and attention to detail.Content is Key for Internet MarketingThe most important part of receiving online brand recognition, referrals, leads, and favorable placement on Google’s search result pages is through effective and efficient use of SEO techniques. With Google frequently changing its algorithms, one of today’s most bulletproof online…
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    MyBlogPromo-Blogging Tricks and Tips

  • Top 5 Duplicate Content Checker Tools And Website

    Pramod Sharma
    20 Jul 2014 | 9:30 pm
    How would you feel if you worked hard to create quality content and somebody else just select your article and press two keyboard keys Carl+c and paste it in his blog. That is one case where duplicate content produced  affects your SEO ranking. You can use copyright firms and submit DMCA complain to Google in order to make yourself clean, but how would you find whether your content is being copied by someone else or not?So today we have come up with the best free tools to check duplicate and plagiarism content on your site or blog. you may also be caught in trouble with your own…
  • Fix Duplicate Meta Description Error in Webmaster tool

    Pramod Sharma
    16 Jul 2014 | 5:04 am
    You know how important it is to effectively use Google webmaster tool to analyze your website or blog performance in search engine and setting up various parameters to make your blog seo friendly. I already emphasized a lot on webmaster tool uses and how it helps to improve indexing speed.One of the problem that many bloggers usually face in webmaster tool are 404 Broken Links Errors which you can easily fix by reading this full guide in link and others errors are in Html improvement section which include duplicate meta tags description error and duplicate tags errors which I am going to talk…
  • Best 6 Sites To Buy Blogger Templates

    Pramod Sharma
    12 Jul 2014 | 8:53 am
    BlogSpot platform is growing as fast as WordPress is, and there is no doubt that blogger has become more easier, SEO friendly, free to use and perfect for a newbie to start blogging with. Although it is free to use but you can easily modify your blogger blog and make it look like WordPress blog. You just need to buy a domain name and for that Google is itself jumping into domain business.Another important thing to make your blogger blog look professional is to have an attractive template or theme. There are thousands of free blogger templates and some of them look quite professional as…
  • How To Add YouTube Subscribe Button To Your Website

    Pramod Sharma
    10 Jul 2014 | 7:30 am
    Social media plays an important role in getting traffic and backlinks, therefore it is always recommended to add all the important social sharing buttons and widgets in your blog in order to build a potential community for you blog. For that Facebook, Twitter, and Google plus are considered prior and in past I have shared a guide on adding Google plus follow button to your blog which dramatically helps you to increase Google plus followers and circles.Why to Add YouTube Subscribe Button To Your Blog:If you are active on YouTube, one of the most second popular search engine after Google, it is…
  • How to Delete a Blog You Follow on Blogger?

    Pramod Sharma
    8 Jul 2014 | 5:25 am
    Are you using your BlogSpot account to follow and stay updated with your favorite blogs? Do you think that some of the blogs you follow are useless or not related to your interest anymore and you just want to get rid of them? Then in this post I will be sharing a tutorial by which you would be able to delete blogs that you followed on blogger. What Blogspot Blog Follower is (Reading list)?If you are unknown to blog follower feature in BlogSpot then let me tell you the basic fundamental. BlogSpot offer you to follow others blog by mean of RSS feed right from your dashboard and this way you can…
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    FiTCoM

  • App Review: Rec. (screen recorder)

    Roland Fortune
    30 Jun 2014 | 5:21 pm
    Advertise here with BSA So way back in Android 4.1(Jellybean) users were trilled to finally be able to take still images of their device’s current screen(home screen, games, video, etc), or simply put; take a screen shot. So since then users have been wanting to go a step further by recording the action done on the screen and making it into a playable format. Android 4.4(KitKat) was about to change that when it introduce the feature. But….there is a downside here; you can only use it while your device is connected to a computer and you must use command prompts to get it to work.
  • The Amazon Fire Phone: what’s the big deal?

    Roland Fortune
    19 Jun 2014 | 9:57 am
    Advertise here with BSA Yeah so yesterday Amazon held a press conference in which it unveiled it’s “Amazon fire phone” apparently so named after it’s line of kindle ‘fire’ tablets. So what does this hot new ‘fire’ phone have that we should be interested in? Let’s talk some features, specs, availability and pricing. 1. Dynamic Perspective: 3D reborn? This new feature and it looks pretty cool is this thing call perspective which works with a combination of the four front facing cameras(not including the one for taking pictures with) and…
  • App review-Droidpack

    Roland Fortune
    19 Jun 2014 | 6:39 am
    Advertise here with BSA When a flagship device is released, phone or tablet, they often come with some pretty good wallpapers. But they are usually exclusive to that device or devices in that particular line. But for those wallpaper enthusiast or those searching for a great set of wallpapers to choose from this app is for you. Interface The app interface is very simple, using one plain and a list of categories with the wallpapers therein of current and past flagship devices(Samsung Galaxy S4/S5, LG G Pro 2/3 and HTC one M7/M8). You can even choose from iOS 7 and 8, Google dedicated, Android…
  • IPad Apps That Influence Your Kid for Outdoor Games

    Katie Stanfield
    13 Jun 2014 | 9:51 pm
    Advertise here with BSA One of the best parts about summers is that we get more time to spend outdoors. Northeast people generally crave for summers. They enjoy the increase in temperature as they get some more time to play and to enjoy the sun. Well but the trend that is going these days is children do not like playing outside instead they like to remain busy with their tablets, iPhone etc. at home only. Friends only discuss about the video games, Operating system and the tablets. It is good to be a technology freak but at the same time it is also important to feel the nature. There is no…
  • Mobile Trends To Keep An Eye On In 2014

    Ramya Raju
    6 Jun 2014 | 10:26 pm
    Advertise here with BSA 2014 is a remarkable year for mobile device and their numbers will increase more than desktops globally. This means that mobiles will be the first device of choice for most people. To follow this progress closely you must check some trends that are emerging in 2014: Innovative Wearable Technology As technology is evolving, wearable tech is getting large focus and popularity. Pebble and Samsung are the ones to get in early with smartwatches but Apple is supposedly rumored to launch iWatch and Google maybe releasing their Android-powered smartwatch too. With Google Glass…
 
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    Brent Carnduff

  • Subscription Website & Marketing Packages – WP Subs

    Brent Carnduff
    10 Jul 2014 | 6:52 am
    I’m very excited and proud  to announce the launching of our new partner and “sister” site – WP Subs! WP Subs was created in response to the need for an affordable “out of the box” small business website and marketing package. Our small business Subscription Packages include: A premium, Responsive, WordPress Website High speed, secure [...] The post Subscription Website & Marketing Packages – WP Subs appeared first on Brent Carnduff.      Related StoriesSocial Signals are NOT an SEO Ranking FactorWhat is Content…
  • Finally! Connect your G+ Business Page to your Google Maps Local Listing

    Brent Carnduff
    4 Jun 2014 | 9:33 am
    Many business owners, myself included, created a Google+ Business/Brand page, worked to brand it, develop connections, and publish content from it, only to discover that Google had auto-generated a Google+ Local Page – and a lot of confusion – from our”local” data. If, through optimism, indecision, or sheer stubbornness (I believe it was a little [...] The post Finally! Connect your G+ Business Page to your Google Maps Local Listing appeared first on Brent Carnduff.       
  • Social Signals are NOT an SEO Ranking Factor

    Brent Carnduff
    15 May 2014 | 5:30 am
    Straight to the point – spoiler alert – social media signals (likes, shares, +1s) – are not direct SEO ranking signals. Have you read otherwise? Yeah – me too. Almost daily I find new blog articles extolling the importance of Social Media as an SEO ranking factor. There’s definitely confusion surrounding this issue, even within [...] The post Social Signals are NOT an SEO Ranking Factor appeared first on Brent Carnduff.      Related StoriesSubscription Website & Marketing Packages – WP SubsWhat is Content Marketing?Advisor Practice…
  • What is Content Marketing?

    Brent Carnduff
    30 Apr 2014 | 10:18 am
    Undeniably, the internet has changed the way we do business – new marketing methods spawn or promote new terminology almost daily. As a result of Google’s Panda and Penguin updates the past couple of years, “content marketing” has entered the everyday lexicon of marketers and business owners. What is Content Marketing? Content marketing can take [...] The post What is Content Marketing? appeared first on Brent Carnduff.      Related StoriesSubscription Website & Marketing Packages – WP SubsSocial Signals are NOT an SEO Ranking…
  • Review of “Spin Sucks: Communication and Reputation Management in the Digital Age”

    Brent Carnduff
    29 Mar 2014 | 2:33 pm
    This is a review of “Spin Sucks”, the just released (officially March 29th) book by Gini Dietrich, founder and CEO of Arment Dietrich, well known speaker, and author/host of the SpinSucks blog. Although I’m in no way affiliated with this book, I did volunteer, and was accepted, to be a “brand ambassador” for it. My [...] The post Review of “Spin Sucks: Communication and Reputation Management in the Digital Age” appeared first on Brent Carnduff.      Related StoriesMichelangelo and “The Art of Retirement” by Gary Williams 
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    Search Engine Sight

  • What is Google AdWords?

    Tri Cipto Sudjatmiko
    11 Jul 2014 | 11:26 am
    What is AdWords? Google Adwords is an advertising system model (marketing system) that Google developed to help you in marketing your products or services in Google Search Engine and its affiliated sites, commonly referred to as Search Engine Marketing and where advertisers pay the amount that you have submitted a bid for if someone clicks on your ad as a result of a web search, ie “pay-per-click”! This system is a “pay per click” (PPC), the marketing system of pay-per-click is a great way to get traffic to your site and allow you to reach new customers to grow your…
  • Keyword Research

    Tri Cipto Sudjatmiko
    27 May 2014 | 2:41 am
    Before you research good keywords, you must understand what keyword is. A little bit of my conclusions about the keyword is a keyword is a word or concept with privileges, which means that any word used as a key or code and is used to connect to other words or other information. as this keyword according to the SEM means a word or phrase ( words, such as “Search Engine Sight” ) that is used to find web pages that are appropriate and useful. Proper keyword selection will determine the position in the search engines. Many webmasters and online business, always talking about how to…
  • What is the AdWords Quality Score?

    Tri Cipto Sudjatmiko
    17 May 2014 | 7:59 am
    Quality score is an estimate of how relevant the ads, keywords, and page directed to people who see your ads ( someone who is looking for products and services online ). Search engines usually evaluate your text ad(s), keywords, and landing pages, and the higher your score, it seems, the more relevant your business related to the search. The quality score determine how much you will actually pay for your clicks, estimate how many first page bid that you will see in your account, it is used to determine the Cost-Per-Click (CPC) and multiplied by the maximum bid for your ad rank ad auction…
  • Adword Basic Tips: About Keywords

    Tri Cipto Sudjatmiko
    16 May 2014 | 7:00 pm
    As you may know, Google AdWords is the advertising system model system (marketing) Google developed to help you market your products or services on Google Search Engines. Google’sonlineadvertising Programallows youto reachnew customers andtogrow your business. AdWords Basic Tips – About Keywords So, what is the key to success for Adwords? Okay, here, I wish I could tell you there’s one or two tricks are simple keys to success with Adwords, but the fact is, the best way to ensure success with Adwords is that you know and are familiar with every aspect of this advertising…
  • The Importance of Marketing Optimization For Your Small Business

    Tri Cipto Sudjatmiko
    16 Jan 2014 | 6:47 am
    Before that, you have to know what is Marketing optimization. Marketing optimization is a solution to provide marketers with the ability to maximize economic outcomes by making the most of each individual customer communication and marketing optimization can be defined as the process of improving the marketing efforts of an organization in an effort to maximize the desired business results. Marketing optimization is done on each individual marketing tactic worked, as well as to optimize the fit of their tactics into the overall marketing strategy.  Marketing Optimization For that, the user…
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    ResultFirst

  • Content and SEO: Interrelation and Its Benefits 

    admin
    22 Jul 2014 | 7:01 am
    No matter how clichéd does it sound, the fact cannot be denied that content is definitely the king. While businesses focus on sales and investment returns, the major search engines such as Google wants to ensure that e-business owners are creating best possible user experience and offering relevant information to the readers. Investing in original and quality content creation has become essential for every online business. Gone are the days when SEO and link building were enough to create a visible presence on Google. Today, the numerous benefits of producing visitor-friendly content go…
  • B2B Marketing: 3 Buyers’ Behavior that are Reshaping Future of Marketing

    admin
    21 Jul 2014 | 6:38 am
    Regardless of whether it is a B2B or B2C enterprise, the aim is to sell products or services for maximum investment returns. So, what differentiates the sales in B2B business? It is the buying behavior of customers that is never constant. The constant change in the attitude of customers has made it extremely difficult for B2B service providers to form a single strategy to improve sales. However, if customer behavior is monitored, you will realize that forming a strategy is not impossible. It just requires research, right mix of sales, and marketing approach to create a winning formula. Today,…
  • Search Marketing: What is the future of SEO & Inbound Marketing ?

    admin
    18 Jul 2014 | 9:12 am
    In the world of uncertainty, it won’t be wrong to say that change is the only constant. However, no one can predict the future, knowing what’s going to happen right before it happens gives you a strategic advantage over others. Today, online business marketing strategy clearly depends upon numerous factors including latest updates by major search engines such as Google. Also, inbound marketing is changing very quickly and getting just a glimpse of future can easily motivate you to focus on improving the amount of leads you generate for your enterprise. If you look at the world around you,…
  • Why SEO Is Important for B2B Business?

    admin
    17 Jul 2014 | 8:56 am
    The prospects of B2B and B2C companies are different and so is their approach to marketing. While a lot of B2C businesses implement occasional campaigns and strategies, B2B companies use proven marketing strategies to make the most of their search engine marketing campaigns.  Apart from basic marketing, optimizing your websites according to search engines is extremely important. In this article, we will focus on search engine optimization for B2B businesses and whether or not SEO can help increase profit for B2B businesses.  Today, the demands of customers have changed. They are no longer…
  • How Much is a #1 Google Ranking Worth to Your Business?

    admin
    16 Jul 2014 | 8:17 am
    The moment you decide to take advantage of digitalization of various activities happening in the world these days and use the power of the web to enhance customer reach and market your business, then only you will come to know about the level of competition in the digital market. Online advertising has become extremely beneficial for business promotions. In order for you to ensure that you have an edge over your competitors, your company’s website must be placed on the top pages of Google. But exactly what are the benefits of improved Google rankings? In this article, we will focus on the…
 
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    Venture Harbour » News

  • How to Get a Free Domain Name in 60 Seconds

    Marcus Taylor
    14 Jul 2014 | 10:12 pm
    “If you’re not paying for the product, you are the product” – Derek Powazak When it comes to domain name registration, there is no such thing as a free lunch. That said, there are ways to get a domain name without having to pay. Sound like an oxymoron? Almost. Many companies will give you a free domain name, as they profit from you indirectly. For example, web hosting companies like Bluehost give away free domain names to customers who host their websites with them. The cost of the domain name is then recouped from the hosting fee. Other companies will offer a free domain name in…
  • How Does Your Website’s Font Impacts Reader Engagement?

    Marcus Taylor
    13 Jul 2014 | 8:42 pm
    A few years ago, researchers at MIT confirmed that fonts impact our emotions when reading. A bad font can make us unconsciously frown, while a good font can make us feel good. Last week I decided to conduct my own experiment to see how much impact fonts and font sizes have on reader engagement. Experimenting With Fonts First off, I wanted to see which font generated the most clicks from my content. Using VWO, I tested three different fonts; Arial, Georgia, and Verdana. Arial Georgia Verdana I anticipated that Georgia would be the most engaging font. After all, Georgia is used by many of the…
  • 4 Reasons Why Free Web Hosting Should Be Avoided Like the Plague

    Marcus Taylor
    11 Jul 2014 | 9:21 pm
    Why pay $5/month for something that you can get for free? When I began building websites this was my perspective on free web hosting. Since then, i’ve learned that free web hosting is never free. While you won’t receive a monthly invoice, you will pay the price in other ways. If you don’t buy that, take a look at the traffic for a website that I recently migrated from a free hosting company to Bluehost. We migrated the website on June 1st, and 3 weeks later our pageviews had increased by 1,100%. Did we know we were missing out on all of this traffic due to our free hosting? Of course…
  • How Installing a Content Delivery Network (CDN) Improved My Site Speed by 30.2%

    Marcus Taylor
    9 Jul 2014 | 8:44 pm
    Last night, I ran an experiment to see just how much impact installing a CDN would have on improving page loading times. I’d heard that they can save up to 60% bandwidth, but how would that translate into actual page loading times? I’ve split this post into three sections. First, we have the case study. Then i’ve compiled a comparison of the two major CDN services, and finally there’s a guide on how to set up your CDN. If you want to skip past the case study section you can use the following links. The Comparison: Which CDN Should I Use? The Setup Guide: How to Install a CDN in Under…
  • A Beginner’s Guide to Starting an Email Newsletter & Building a Mailing List

    Marcus Taylor
    30 Jun 2014 | 1:37 am
    It may seem like every man and his dog now has a newsletter, but for good reason; email newsletters are one of the most effective digital marketing channels. If you’re not convinced, consider this… Why would you want to run a newsletter? The reason for setting up a newsletter is simple; it’s a scalable and effective method of communicating with your audience. It’s a powerful tool for spreading your message, selling your products, and staying on the tip of your audience’s tongue. When you post a message on your Facebook page, you’re lucky if 5% of your audience sees it.
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    Monitor Backlinks Blog

  • How to do Post-Penguin SEO Correctly

    Razvan Girmacea
    15 Jul 2014 | 10:30 am
    Doing SEO for over 8 years, and more recently specializing in post penguin SEO services, I have seen my fair share of companies who are still link-building like it is 2006. I feel just as bad for the SEO company doing this type of work as I do for the client who is paying to have... Continue reading → The post How to do Post-Penguin SEO Correctly appeared first on Monitor Backlinks Blog.
  • Recovering from Google Penguin Penalty – Best Practices

    Razvan Girmacea
    5 Jul 2014 | 2:53 pm
    If you suddenly lost most of your organic traffic, you are not alone. Hundreds of thousands other websites are penalized by Google each month, according to Matt Cutts. The most important part in recovering from any type of Google penalties or filters (Panda, Penguin, EMD, PMD, Emmanuel,Top Heavy,etc) is to determine what caused your rankings... Continue reading → The post Recovering from Google Penguin Penalty – Best Practices appeared first on Monitor Backlinks Blog.
  • SEO Tips: Link Building

    Razvan Girmacea
    4 Jul 2014 | 6:07 am
    Link building still holds more than half of percentage of a website successful rate. Even Google is saying they will give less value to links in terms of ranking ability of a website; a website without inbound inks will not have a chance to compete in organic search. Hence, a website cannot survive in digital... Continue reading → The post SEO Tips: Link Building appeared first on Monitor Backlinks Blog.
  • Compare your competitors backlinks with your domain backlinks

    Razvan Girmacea
    12 Jun 2014 | 5:00 pm
    A smart way to do link building is to check your competitors backlinks. By smart I mean spending the time focusing on getting their best backlinks. They will do the research and get backlinks, you look at their top backlinks, outreach and find a way to approach the owners of the targeted websites and get... Continue reading → The post Compare your competitors backlinks with your domain backlinks appeared first on Monitor Backlinks Blog.
  • Blogging Super Practices: How to Write Post after Post That Grabs Attention

    Felix
    26 May 2014 | 1:26 am
    You have slaved over your post, carefully crafting each sentence, paying attention to facts and figures, mixing all ingredients of great content in the right amounts to come up with a delicious pot roast of a post. Pat yourself on the back for a job well done. But wait, you must now get cracking on... Continue reading → The post Blogging Super Practices: How to Write Post after Post That Grabs Attention appeared first on Monitor Backlinks Blog.
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    SEO and Online Marketing Blog by www.RankYa.com

  • Why You Must Search Engine Optimizee

    6 Jul 2014 | 5:24 am
    Why you must search engine optimize and be prepared for the changes that are happening right now in an online marketing and SEO world
  • How To SEO Your Website For Free

    3 Jul 2014 | 3:36 am
    How to SEO 'search engine optimize' your website for free teaches you how you can easily optimize your web site without cost or payment and do your own SEO freely
  • Advanced SEO Tactics

    31 Mar 2014 | 2:27 am
    Advanced SEO 'search engine optimization' tactics training course for webmasters looking for proven and tested SEO insights, presented by an SEO specialist
  • Tips for Getting Backlinks

    8 Mar 2014 | 12:17 am
    Tips for getting backlinks in 2014 explains that 80% of SEO is on page SEO and shares insights regarding getting backlinks for seo
  • Conversion Rate Optimization Tips

    7 Mar 2014 | 6:31 pm
    Conversion rate optimization tips for gaining higher level of conversion from landing page, define what conversion rate is and shares easy to use tips and tricks
 
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    Himanshu Mehra

  • The 10 Point SEO Checklist for Your Website

    Himanshu Mehra
    15 Jul 2014 | 6:03 am
    There are thousands of people running their businesses online through their website. Numerous new websites are being launched every single day, hence it has become so arduous to be visible at the right position on SERP for targeted audience. To outrank these websites and become visible for targeted audience, you need to follow ideal SEO checklist. This ideal SEO checklist will make your website gain higher ranks, more traffic and new business opportunities. Now you must be wondering what this ideal SEO checklist is. How is it formed and what attributes does it contain? Well, that is what I am…
  • H1 Tag – Should You Still be Using This?

    Himanshu Mehra
    25 Jun 2014 | 10:41 am
    SEO world is always changing, many SEO techniques which were important two years ago are not significant now. Several new search engine optimization tactics have arrived in SEO landscape in recent years, but one important SEO element is still standing tall, this element is H1 tag. H1 tag has been an impactful ranking factor in SEO since very long. Although many SEO pundits debate that it doesn’t hold any importance nowadays. But some recent tests conducted by Rand Fishkin from Moz shows that H1 tag hasn’t lost its impact. These tests show that H1 tag has some direct and indirect effects…
  • Uplift Your SEO Outcome by Using Schema Markup

    Himanshu Mehra
    7 May 2014 | 10:25 pm
    The big giants of internet search industry (Google, Bing and Yahoo) have one goal in common, i.e. to show most relevant search results to users for a search query. Therefore, these search engines are focusing heavily on understanding the context behind a search query (Key phrase). For showing most relevant results, search engines are using a semantic vocabulary that is called “Schema markup”. This markup has become very popular among SEO peoples and they want to learn more about it so that they can increase SERP visibility for their websites. Schema markup is a vast topic and it includes…
  • Four Attributes of Meta Tags that Improve Website’s Visibility

    Himanshu Mehra
    23 Apr 2014 | 12:02 am
    Meta tags are very important HTML attributes that used to display snippet for a specific webpage on SERP (Search Engine Result Page). This snippet is nothing but a short summary that gives a brief explanation to users about your webpage. Clever use of Meta tags can help you to gain better rank and traffic from search engines, all you need is to advertise right information about your webpage thorough these tags. Although Meta tags have several attributes which generate a perfect snippet for your website at SERP, but there are four base attributes that are foremost in the eyes of Google.
  • 5 Essential WordPress Plugins to Improve Usability of Your Blog

    Himanshu Mehra
    4 Apr 2014 | 10:33 am
    Many of the websites and blogs you visit each day are powered by WordPress. This is a powerful content management system (CMS) used by many biggest brands and bloggers to represent themselves on internet. WordPress has made it so easy for people (even the non tech savvy) to start a blog and create an identity on web. You can find some other good blogging platforms like Blogger, Tumblr, Edublogs etc but no one can surpass WordPress. This CMS has a vast variety of plugins that make it a robust platform to run a website/blog. There are plenty of FREE and premium plugins already developed for you…
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    Optimind Web Design and SEO Company Philippines

  • How to Achieve Minimalist Web Design

    Jen Corre
    22 Jul 2014 | 3:01 am
    How to Achieve Minimalist Web Design   Minimalism is defined as a style or technique characterized by extreme simplicity and sparseness. Any digital marketing agency in the Philippines and elsewhere in the world understands what a minimalist web design is. However, not all web designers are open to the idea of creating one simply because they believe that simple designs are unattractive. We will discuss in this article why these designers are wrong. Let’s start with understanding why minimalism continues to thrive today. Interestingly, users behave differently while on the web. Some…
  • Digital and Traditional Marketing: Why They Still Go Hand in Hand

    Debbie Acebu
    14 Jul 2014 | 2:31 am
    Digital and Traditional Marketing: Why They Still Go Hand in Hand In today’s era of marketing and advertising, digital marketing has been rampantly used because of the technology and resources that comes with it. Not mentioning the various platforms and ways on how this can be done with the Internet just at the tip of our hands. But have you ever wondered if traditional marketing is still being practiced these days? Definitely! Knowing why digital and traditional marketing still go hand in hand today is something to be pondered upon especially if you are into business and entrepreneurship.
  • 15 Worth-Knowing Digital Marketing Trends in the Philippines

    Jen Corre
    8 Jul 2014 | 7:21 pm
    15 Worth-Knowing Digital Marketing Trends in the Philippines   Before we proceed to discussing the current (and perhaps, the future) digital marketing trends in the Philippines, it would be best to understand the local digital landscape first. So, there will be two parts of this discussion namely the current state of digital marketing in the country and the current digital marketing trends.   Current state of digital marketing in the Philippines Philippines is considered as one of the fastest growing economies in Asia and one of the most promising digital markets in Southeast Asia,…
  • Love-and-Hate Relationship of Paid Search (SEM) and SEO

    Jen Corre
    8 Jul 2014 | 12:49 am
    Love-and-Hate Relationship of Paid Search (SEM) and SEO About 8% of all searches result to clicking any of the advertisements in the natural search list. What do this tells us and what it means to our paid search and SEO? Please remember that, in this context, search engine marketing (SEM) is for paid search and SEO is for organic search to avoid confusions. However, the confusion whether they complement each other or not remains. If SEO can rank your site organically, then why do you still need SEM? This article will try to answer this in exploring the love-and-hate relationship of paid…
  • Digital Marketing: How to Present Your Product/Service Properly?

    Debbie Acebu
    7 Jul 2014 | 11:10 pm
    Digital Marketing: How to Present Your Product/Service Properly? You have your own business but have the difficulty on advertising it? Then what you need is a good marketing strategy. Presenting your products or services for them to be known to the public is one crucial stage for an entrepreneur’s career, just like a designer making an online portfolio for his or her projects, thus the need of an effective technique should be done which can be done through digital marketing. But first, you need to have that mindset about marketing and how you are going to go about with your business and the…
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    Blogging Den

  • How to Create a Page on Facebook for Blog Promotion

    Satish Kumar Ithamsetty
    16 Jul 2014 | 1:11 pm
    A fan page for your blog on Facebook is very easy to do and a very useful articles to promote and create a community of loyal readers to your blog tool. With it you can create links, establish conversations, constructive criticism and also better position your blog in front of the search engines. Remember that with the new changes ...Credits: This article (How to Create a Page on Facebook for Blog Promotion) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • 5 Effective Tips to Increase Your Blog Followers

    Satish Kumar Ithamsetty
    15 Jul 2014 | 11:33 pm
    One of the ongoing goals of every blogger is to increase the number of  blog followers, beyond the occasional traffic, we are looking for stable readers of our blogs, readers who return, participating, commenting, which are involved, they recommend, etc. But to do so we must make it easier for our fans, this is where mail subscriptions, Facebook ...Credits: This article (5 Effective Tips to Increase Your Blog Followers) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • 9 Advantages to Install Jetpack plugin in WordPress Blog

    Satish Kumar Ithamsetty
    15 Jul 2014 | 5:29 am
    One of the most important responsibilities that require us to administer a means of communication, such as a blog or web site content, it is not only keep you updated on its content but also with respect to the technology applied. Often occupy many hours trying to incorporate new tools and accessories in our websites to follow professionalization. Jetpack ...Credits: This article (9 Advantages to Install Jetpack plugin in WordPress Blog) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • Blogger SEO Guide: How to Improve Blogger SEO (Part 1)

    Satish Kumar Ithamsetty
    12 Jul 2014 | 2:43 pm
    In this article which is actually the first in a series devoted to beginners and intermediate blogger, I have the best tips and tricks to reference a blog on search engines. Primarily on Google. This is the result of five years of blogging. Blogger Beginner’s Guide: How to improve Blogger SEO: I will begin here ...Credits: This article (Blogger SEO Guide: How to Improve Blogger SEO (Part 1)) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • Top 5 Google Tools to find Target Keywords For Your Niche

    Satish Kumar Ithamsetty
    12 Jul 2014 | 1:41 pm
    As we build a steady readership groups, optimal positioning on search engines is essential to strengthen the web presence, if we offer quality content and relevant to what users are looking for on the Internet, it is likely that the same recurring blog users become, but this is very important to consider the functionality, organization ...Credits: This article (Top 5 Google Tools to find Target Keywords For Your Niche) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
 
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    Digital Media Moguls

  • Which Mobile Website Design Services Work Best For You?

    John
    18 Jul 2014 | 6:44 pm
    The online market has seen mobile website design services spring out of the woodwork – it’s an expertise that’s needed, because the design and development of mobile websites is far, far different than the sort of design that goes into desktop websites. Mobile design companies are well versed in the hardware and the software elements when it comes to mobile site development. Chances are you’ve noticed the huge number of companies that have launched a huge number of hand-held devices in markets all around the world – every one of these, usually Smartphone, have…
  • Hiring an Expert SEO Company to Increase Conversions

    John
    13 Jul 2014 | 6:43 pm
    So maybe your website has a lot of traffic – is it enough? Can you get by with traffic and ads without actually turning those clicks into sales? Probably not. Sales are what any business or company wants and needs, and hiring a dedicated team of SEO specialists from India could be exactly what you need to jump-start those sales. So: What’s Good about Traffic and Conversion? It’s not immediately as obvious as it sounds: a high conversion rate means that a lot of the traffic to your website gives you a higher rank when it comes to search engine results. That said, traffic…
  • Distinguishing Between Sloppy and Expert SEO Services

    John
    8 Jul 2014 | 6:40 pm
    In this day and age, SEO is an emerging agency – one with a huge scope and countless benefits. What is SEO? Search engine optimization: in a few words, it’s how to best optimize a website to be better visible to search engines in an attempt to generate more hits and visitors. It’s important. Everything is connected to the internet; although word of mouth will still spread your name a bit, it’s SEO that will get you into audiences you never considered before they came to you. So how can you do it? Find an expert SEO provider. How? Well, SEO is ever-changing – so…
  • Promoting Videos through Video SEO

    Inna Blitshtein
    4 Jul 2014 | 1:56 pm
    What is SEO? SEO is important – but a lot of people don’t know what it means. Search Engine Optimization. It’s a tool that many companies, businesses and organizations use to help promote themselves and their products through the internet, and when used properly, it’s both inexpensive and effective. Originally it was used for written material that flittered through the web which would contain a certain keyword – when someone heads over to a search engine and types the keywords in, the search engine finds the material with the word, and they pop up on the search.
  • Taking Advantage of Social Bookmarking

    Inna Blitshtein
    29 Jun 2014 | 1:54 pm
    What Is Social Bookmarking? When it comes to the internet and promoting material, you should always be thinking of marketing over social media. Social media is important to a great deal of society, and the result is that through word of mouth, information spreads at a faster pace and to farther off places than it has in the past. Social Bookmarking is just one facet of this, but it’s one to keep in mind; it allows someone to list their bookmarks on a website their friends can view, and those friends can look at those links, and word of your product can spread. Take the time to…
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    b-seenontop.com

  • How The Local Search Ecosystem Works

    donna@b-seenontop.com (Donna S. Duncan )
    25 Jun 2014 | 6:54 pm
    %%bloglink%% %%blogdesclink%% In another post, I explain why it’s important to ensure consistency in how your business is listed in local directories and websites. It’s a challenge. To understand why, you need to understand how the local search ecosystem works; how it is structured and operates. This post is my attempt to do that. To Say It’s […] The post How The Local Search Ecosystem Works appeared first on .
  • How To Pick Blog Categories and Tags That Stick

    donna@b-seenontop.com (Donna S. Duncan )
    7 Jun 2014 | 7:47 pm
    %%bloglink%% %%blogdesclink%% This post talks about how to pick categories and tags for your blog and contains recommendations / best practices for their implementation and use. The post How To Pick Blog Categories and Tags That Stick appeared first on .
  • SEO Benefits in Layman’s Terms

    donna@b-seenontop.com (Donna S. Duncan )
    5 Jun 2014 | 12:01 pm
    %%bloglink%% %%blogdesclink%% I was scanning discussions on Moz’s Linkedin page earlier today. I saw Christopher Jan Benitez, a virtual assistant at PortPrep, ask how to explain SEO benefits to non-SEO people. He wanted a brief, 3-minute-or-less explanation. An Analogy To me, the best explanation is an analogy. A website without SEO is like a window display in […] The post SEO Benefits in Layman’s Terms appeared first on .
  • How SEO Works – Practical Advice For Small Business Owners

    donna@b-seenontop.com (Donna S. Duncan )
    9 Mar 2014 | 11:30 am
    %%bloglink%% %%blogdesclink%% If you are a small business owner wanting to increase traffic to and sales from your website, a good place to start is with some practice advice about how SEO works. The post How SEO Works – Practical Advice For Small Business Owners appeared first on .
  • Small Business Search Engine Optimization (SEO) Process

    donna@b-seenontop.com (Donna S. Duncan )
    9 Feb 2014 | 11:24 am
    %%bloglink%% %%blogdesclink%% Our small business SEO process has 5 phases or steps. It begins with understanding your business and market. The cycle completes when goals are met and results measured. The post Small Business Search Engine Optimization (SEO) Process appeared first on .
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    Indian SEO Blog: Tips, Updates on SEO, SEM and Online Marketing

  • 8 Easy Steps to Engage Traffic from Google Other Than Link Building

    Indian SEO Company
    14 Jul 2014 | 1:09 am
    Link building may give your business the much-needed attention from the biggest search engine in the world, but let me tell you there are other and much easier ways to rank high on the first page of Google. Building links is a difficult job and there is no such guarantee that this technique only will be adequate to spread brand awareness. Along with this, you have to steer your concentration on some other useful aspects to make sure that your India SEO Company website continues to engage traffic. Whether you own an established business or have just started out, these eight steps can guide you…
  • Guess the Winner of FIFA World Cup 2014 and Get Exciting Prize

    Indian SEO Company
    4 Jul 2014 | 7:10 am
    FIFA World Cup 2014 is going through a crucial stage right now and the excitement among the football fans all over the world is reaching a new high. Some of the heavyweight European nations have already said goodbye, even before the Round of 16. The tournament is going to reach the knock-out stage in a couple of days and we may see a few more surprising wins and losses next week. The Brazil World Cup 2014 is proving to be the most unpredictable tournament ever. Who could have guessed that European powerhouses like England, Spain, Portugal and Italy won’t be able to qualify for the Round of…
  • New Google & New Commandments for SEO

    Indian SEO Company
    30 Jun 2014 | 4:39 am
    Back in 2011, many websites failed to dodge the sharp vigilance of Google and its algorithms. They experienced a shocking downturn in their rankings. The year marked the sudden and totally unwanted arrival of the dreadful Panda Update. Unwanted it was for a group of websites because before the unanticipated emergence, they were pretty much continuing with their low quality schemes. Once the update hit the block, they were compelled to bring forth some quality in their work. But, SEO services India that have always maintained quality and still doing so had and also will have nothing to fear.
  • Spread Brand Awareness with SEO

    Indian SEO Company
    24 Jun 2014 | 4:41 am
    As long as you are not doing something effective to build your brand, you cannot actually expect your business to give you high turnover. A strong brand identity is the essence of every successful business. And for many businesses, search engine optimisation (SEO) has turned out to be the reason behind their triumphant tales. Want to know how? You have to read on then. SEO contributes a lot in spreading brand awareness and now it is your turn to make use of this wonderful technique to write the success story of your business. Here is how you can do so with the help of a reputed India SEO…
  • Top Mistakes Made By SEO Companies

    Indian SEO Company
    19 Jun 2014 | 12:28 am
    When you have spent so many precious years of your life to form a SEO company in India or a big worthy team to cater to SEO clients, you have surely developed a certain idea about what works and what doesn’t in the industry. I, being in this industry for nearly 5 years now, would like to share with you certain SEO and SEM tips that can help you plan and strategize your business operations to grow more and more in the field. In my career I have witnessed various issues and have also contributed in resolving them. Some of these issues are seen in almost all SEO firms. No matter how common…
 
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    Riverbed Marketing

  • Defining the Cost of SEO Services; A Buyers Guide

    Todd Mumford
    27 Jun 2014 | 12:08 pm
    How Much Does SEO Cost? We hear (and answer) this question every day. Although the question from business owners and marketing managers is often the same, our answer never is. Here’s why: every business is different. Before we discuss SEO pricing, let’s talk about your business. A results-driven and ethical SEO agency should always ask you to complete an in-depth questionnaire about your business prior to discussing the cost of an SEO campaign. Your industry, your business and your marketing goals – along with your budget – will dictate how much you should invest in SEO services. Your…
  • Big Marketing, Small Business: Why Organic Search & Content Marketing Aren’t Just for ‘Big Brands’

    Todd Mumford
    10 Jun 2014 | 10:52 am
    Inbound marketing – the process of building resources that draw in leads and prospects where they can be converted into new clients – is a relatively young form of marketing that has exploded in popularity over the past couple of years. While you may have read that large brands own the content marketing space, there is more than enough room on the limitless internet for your business to carve out some space and be heard. Here are just a few points on why content marketing, inbound marketing and organic search marketing are perfect sources of lead generation for businesses large and small.
  • Outsourcing Your In-house SEO? Five Reasons Why Going Cheap Can Lead to a Complete Disaster

    Todd Mumford
    22 May 2014 | 10:14 pm
    You may stumbled across this blog post as you’re thinking about outsourcing your search engine optimization and inbound marketing needs, or perhaps you’ve been wondering what possible damage a poor quality provider can do to your web properties. Below are just a small handful of reasons why “going cheap” with SEO may end up mean “disappearing from Google” later. The Cheaper the Service, the More Likely It’s Offshored We’ll get this out of the way first; if a SEO service provider provides you with a price that seems “too good to be…
  • The 10 Golden Principles of a Successful Content Marketing Strategy and How to Implement Them Today

    Todd Mumford
    16 May 2014 | 10:11 am
    Whether you’re so new to content marketing that you have no idea what the term means or you’re here because you want to sharpen your skills, following the below list of ‘Golden Principles’ will help to ensure that you develop content marketing campaigns that drive traffic, leads and value. Let’s get to it! Principle #1: Ask for and Collect Emails Where Feasible First and foremost, you’re going to want to ensure that you take the opportunity to gather prospect emails into a list where they can be converted into leads and future clients. If you’re…
  • Fifteen Surefire SEO Tactics That Will Earn Yourself a Google Penalty

    Todd Mumford
    12 May 2014 | 4:42 pm
    Google, Bing and other search providers have somewhat of a singular mission: provide the best quality webpages as results when their users enter in a search query. However, for every system created there are ways to beat it, and over the years search providers have engaged in a game of cat-and-mouse with search engine optimizers and spammers alike who are working to promote their webpages to the #1 ranking. Below is a list of fifteen SEO tactics or link building methods that have long been known about and are poisonous to your websites and their health; these should be avoided at all costs.
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    The Web Hosting Bay

  • Download Flavor v1.12 – Responsive/HD Magazine/Review AJAX Theme

    HostBay
    20 Jul 2014 | 2:32 am
    Its an advanced magazine platform with the same deatures that the big web publishers have. And its flagship theme built with the new review framework featuring a powerful minisite builder. Content Carousels & Sliders Trending carousel with AJAX filter controls Sizzlin’ carousel rotates selected articles Featured carousel Slider Revolution jQuery advanced layered slider Completely responsive […] The post Download Flavor v1.12 – Responsive/HD Magazine/Review AJAX Theme appeared first on The Web Hosting Bay.
  • Download Newspaper v4.0.1 – Best WordPress Magazine Theme (Latest Version)

    HostBay
    20 Jul 2014 | 2:30 am
    Newspaper is a WordPress theme that lets you write articles and blog posts with ease. We offer great support and friendly help! The Newspaper template is excellent for a news, newspaper, magazine, publishing or review site. It also supports videos from YouTube and features a rating system. So far, we have the theme integrated with […] The post Download Newspaper v4.0.1 – Best WordPress Magazine Theme (Latest Version) appeared first on The Web Hosting Bay.
  • Download Team Talk v1.1.2 – A Real Time Collaboration Theme

    HostBay
    6 Jul 2014 | 12:34 am
    Team Talk is a social app theme for small teams & business’ to discuss ideas & collaborate in real time. Front-End AJAX Registration & Login Front-End Profile Editor Front-End Post Creation Online Users Widget Responsive Design Retina Ready Font Icons WordPress Live Customizer Integrated Choose Your Own Theme Colour (via Colour Picker) Fully translatable po/mo […] The post Download Team Talk v1.1.2 – A Real Time Collaboration Theme appeared first on The Web Hosting Bay.
  • Download Grepfrut v2.0.1 – Software WordPress Theme

    HostBay
    6 Jul 2014 | 12:33 am
    Grepfrut is a minimal and bold software wordpress theme. Features Responsive Layout – Twitter Bootstrap 3 Revolution Slider Plugin $19 value Visual Composer Plugin $30 value Custom WordPress Sidebar Plugin $13 value for Unlimited Sidebars. Each sidebar (including footer sidebars), on any page can be replaced with custom sidebar. Page with two sidebars can be […] The post Download Grepfrut v2.0.1 – Software WordPress Theme appeared first on The Web Hosting Bay.
  • Download BuyShop v1.0.15 – Responsive WooCommerce WordPress Theme

    HostBay
    6 Jul 2014 | 12:31 am
    We are proud to present our premium, real transformer WordPress WooCommerce theme. It will allow you to create structure according to your needs and requirements. We are sured that it will statisfy all your needs that you are requiring and expecting from ecommerce solution Fully responsive 100%. Retina Ready. Optimized images, icon font HTML5, CSS3 […] The post Download BuyShop v1.0.15 – Responsive WooCommerce WordPress Theme appeared first on The Web Hosting Bay.
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    SEO Saves

  • Why SEO Needs To Get Back To Optimisation

    Daniel
    18 Jul 2014 | 11:29 am
    Search Engine Optimisation is by definition a process, optimisation is defined as such; The act of rendering optimal; “In an optimization problem we seekvalues of the variables that lead to an optimal value of the function that is to be optimized” This means that SEO is a process. It is not a product that can be offered or even a true service. Real SEO involves testing, tweaking and more testing. It is a scientific method/process that focuses on drawing conclusions from empirical data. No SEO can truly know anything unless he becomes the mad scientist and experiments. Testing a…
  • Momentum & Productivity: A Theory

    Daniel
    7 Jul 2014 | 12:54 pm
    Woah cool title bro. Well, I couldn’t think of anything else to name this post and assuming it actually did enough to grab your attention then congratulations because you’re awesome! In this second post in my mission to enlighten the world with the wonder that is self-help I want to talk about a novel concept I came across one rainy November morning two years ago. It was early, like shit I need caffeine early… Barely even dawn at 6am on what I would assume was a Tuesday if my memory serves me right. SEO Saves Self-Help Series: 1. Avoiding Excuses. 2. Momentum &…
  • White, Black or Grey Hat SEO: Tiered Link Building

    Daniel
    7 Jul 2014 | 11:08 am
    Don’t worry, this isn’t another comprehensive post on tiered link building… Plenty of people have done those, and done a very good job at explaining how to do it and what software you need. No, this post isn’t a comprehensive guide… It’s more of a topic for discussion. You see I often have clients asking me what tiered link building actually is and to answer them is difficult when they’re asking about white hat SEO. Is tiered link building white hat? Of course it isn’t! Can you use white hat link building methods on a tier? Yes. Would I advise…
  • Research Or Bust

    Daniel
    4 Jul 2014 | 11:29 am
    In business when it comes to being successful you need to have ‘product market fit’. What this is exactly is when your product, service or what have you actually has a market. Marketing as a whole is just the sum of three parts: - Finding out what problem you are solving. - Finding out who the customer is for that problem. - Finding out where that customer is so you can acquire them. Search Engine Optimisation (SEO) is a form of inbound marketing in itself. We base our work around finding what our target audience’s searching patterns are and then ranking our clients or sites…
  • The Best Of SEO June 2014

    Daniel
    1 Jul 2014 | 8:56 am
    I am a really fussy reader and prefer to just test things out and see what happens, what works and what doesn’t… There are a few blogs and places I frequent though. The sort of places that I know I’m going to learn something or it’s just going to be a good read. On the whole I believe that this content is going to benefit you and make you a better, more knowledgeable SEO! My Favourite SEO Posts Of June 2014: 1. How I Dominated The UK SEO SERPs I absolutely loved this post… Anything where the curtain is unveiled and you get to see the nitty gritty behind the…
 
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    Foster Web Marketing - Web Design, SEO, Video, Social Media & Inbound Marketing Solutions

  • Google Changes Dominate Our June Content Tips and Tricks

    14 Jul 2014 | 1:04 pm
    If there’s one thing to know about southern California, it’s to not plan a trip to the beach in June. Why? Well, contrary to what people may think about June being an AMAZING month to visit the beach, the marine layer effect frequently causes cloudy skies, fog, drizzle, and cooler temperatures to southern California beaches, commonly referred to as “June Gloom.” (If you didn’t know that already, you’re welcome for saving you from making some disastrous vacation plans!)While SoCal residents were suffering from gloomy skies, in NorCal, Google had its hand in…
  • "Excuse Me, Your Participle Is Dangling"

    14 Jul 2014 | 12:05 pm
    Related Links:Verbs Gone Wrong: Six OutlawsDo You Have a Real Content Marketing Strategy?Made in the USA: Why Foster Web Marketing Refuses to Outsource The Bold Triumph by Pursuing VictoryFrom elementary school on, you were taught the rigid categories that constitute the “parts of speech”—noun, verb, adjective, conjunction, and four or five more.That was a lie.Well, no, that’s too harsh. Let’s say that it was a bit of a half-truth. English is far too versatile for just seven or eight categories of words to undertake all the vigorous communication we demand.
  • Google's Changed Its Search Results: No More Author Images

    8 Jul 2014 | 7:00 am
    Just when we got used to seeing author images in search results on Google, the search engine behemoth goes and removes them. Why? Well, according to John Mueller, a Webmaster Trends Analyst with Google, the removal was implemented in a response to poor click-through rates. It seems that while Google believed their new, image-rich format would improve the performance of search results, the difference was negligible. So they have reverted back to what Mr. Mueller calls a "less-cluttered design."So if you were tired of your headshot showing up in search results, good news! And that…
  • Perilous Punctuation: The Other Semicolon

    30 Jun 2014 | 4:51 pm
    Related Links:Perilous Punctuation: The Comma SpliceContent Is Still King. Here’s How to Write More.Why Do Readers Think Your Website Is a Nigerian Scam?The semicolon is peculiar.On the page, it looks like some strange fusion of comma and period. That’s how it’s used in spoken conversation, too: a semicolon provides a longer pause than a comma, but slightly less than the period’s “full stop.”The dual nature of this punctuation mark is also evident in its function. The semicolon is one of the least versatile of the punctuation symbols: it can be used only in…
  • How to Respond to a Bad Review for Your Law Firm

    30 Jun 2014 | 8:00 am
    So you got a bad review online. I know the feeling. Your stomach drops, your face gets hot and your emotions swing from fear (What will potential clients think when they read this?!) to anger (I did my BEST for this client, how could they?!).These feelings are very natural, but what I want you to do is let yourself cool down before you fire off a response. You see, when you respond in the right way, you can turn a bad review into a positive for your law firm.There Is a Right Way and a Wrong Way to Respond to a Bad ReviewBelow you will find three techniques for responding to a poor online…
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    Exploit Online Demand

  • Big Data & Small Business Marketing

    Tom Shivers
    21 Jul 2014 | 7:00 am
    An interview with Phil, CTO and Founder of DataShaka Building on his studies in artificial intelligence, Phil is founder and CTO of London based data startup DataShaka. With the mission of joining the world’s data, he heads a team of talented developers. Phil is a renowned international thinker on data and has previously spoken at […] From Exploit Online Demand, a publication of Capture Commerce.
  • SEO Is Organic

    Tom Shivers
    30 Jun 2014 | 7:00 am
    Organic search results are unpaid – the kind everyone craves – and organic SEO means the practice of gaining rank in the natural search results. But today I am suggesting that there is a deeper meaning to organic SEO that is much closer to organic growth – growth from within the organization that results in […] From Exploit Online Demand, a publication of Capture Commerce.
  • 4 Flaws Of Business People Who Hate Marketing

    Tom Shivers
    16 Jun 2014 | 9:31 am
    In the vein of Jeff Foxworthy’s “You might be a redneck,” – you might be a Business owner who hates marketing (Bowhm). Ok, maybe I’m being a bit extreme and you’re really a business leader who is uncomfortable with marketing (bowiuwm), but that acronym doesn’t roll off the tongue like Bowhm does (pronounced boyeem). If […] From Exploit Online Demand, a publication of Capture Commerce.
  • 6 Online Marketing Mistakes By People Who Hate Technology

    Tom Shivers
    26 May 2014 | 8:18 am
    Ever had an anti-computer or anti-technology moment? I had one recently when a program I was using “hijacked” my computer and stalled my progress for a few seconds – very annoying! But some people are in a perpetual anti-technology moment when it comes to marketing their business online. They feel like it is a necessary […] From Exploit Online Demand, a publication of Capture Commerce.
  • 4 Ways To Optimize Content For Conversion

    Tom Shivers
    12 May 2014 | 7:00 am
    Last year a colleague of mine and I put on a SEO Bootcamp where we covered many different topics from beginner level to pro. One of my topics was optimizing content for conversions. Here’s a video snippet of that piece (the audio isn’t great but adequate): Content that gets a decision: Keyword mapping template Action […] From Exploit Online Demand, a publication of Capture Commerce.
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    SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

  • Google Index Checker Tool – The Smart Way to Hunt Penalized & Malware Linking Sites

    Razvan Gavrilas
    16 Jul 2014 | 2:03 am
    Google Indexation is one of those matters that not many understand completely but,  one way or another, everybody needs it. Why do I say that? Although I know you are already familiar with this piece of information, let me remind you that: When your customers are doing a Google search, they aren’t actually searching the web. What they’re searching for is the Google’s index of the web. This means that if your website is indexed by Google then a potential user will be able to find it in one of his Google’s searches. Opposite, if your website is not indexed by Google,…
  • Faking the SERPs – Rich Snippet Hacks, Penalties & Author Removal Alternative

    Razvan Gavrilas
    14 Jul 2014 | 2:25 am
    In a world where Google tries to make the SERP a safer place for its users, it seems SEO’s are exploring any opportunity in order to squeeze more visibility. Not long ago Google decided to remove Authorship photo’s from the results page in order to create a homogeneous and uniform look. One official explanation was given by John Mueller on a post from his Google+ account: We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. In other words, Google wants to…
  • Total SERP Domination Using the New Google Answer Box Technique

    Razvan Gavrilas
    10 Jul 2014 | 2:14 am
    You may have noticed that when you use Google to search for a certain answer to a question, a lot of times you actually get some sort of answer and not just a series of search results. For instance, if you’ve just recently made a terrible decision about changing your go-to barber’s shop  and would like to find out how soon the damage will fade away, you might ask Google “how fast does hair grow”, to which the famed oracle of wisdom will give an actual answer, in what we will refer to as an answer box. Of course, it hasn’t come up with the answer on its own, but knowing what to look…
  • 69 Amazing SEO Bookmarklets to SuperCharge Your Internet Marketing

    Razvan Gavrilas
    3 Jul 2014 | 2:48 am
    As an Online Marketer you always have to play your best game. Everyday, you are watched by Google or by your competitors. Having to watch web pages every day in order to find out ways to improve your site or to be careful of search engine optimization best practices is a cumbersome job. Google’s algorithm is changing fast and it changes its mixture. As a consequence, the factors that you need to watch over are increasing from one day to another. Couple that with the time spent looking at page sources and trying to figure out what SEO tool you have to use for a certain task, and…
  • Did Google Just Read the Text on My Image and Can This Affect My Rankings?

    Razvan Gavrilas
    25 Jun 2014 | 2:24 am
    It is pretty much agreed that Google can and probably does read metadata embedded in photos, though whether that influences SEO in any way is still disputed. In fact, the conventional wisdom seems to be that search engines do not take into account photo-embedded text (assuming they can read it at all) and that the practice of embedding text in photos is generally a bad idea for a series of other non-SEO reasons (mostly having to do with accessibility of the information for the user). At the same time, the question if text embedded in photos “can’t be read by search engines” remains.
 
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    SEO Philippines

  • What Really Happened In The GDI SEO Training Camp

    Fervil Von
    17 Jul 2014 | 10:33 pm
    Whoooooooooooah. The experience is unfathomable. The food was great. The venue was cool and very relaxing and the audience and set of speakers had overflowing ideas about SEO, online marketing and social media marketing. It was a great experience for all the participants who attended the event. If I could rate it 10/10 and 10 is highest I’d […] The post What Really Happened In The GDI SEO Training Camp appeared first on SEO Philippines.
  • Internal Link Building 101: Developing An Internal Link Strategy

    Fervil Von
    10 Jul 2014 | 9:10 am
    The English novelist Jane Howard once said: "New links must be forged as old ones rust." But what about internal links? As a content marketer, you need to understand the importance of internal linking. In fact, internal links are JUST as important as third-party links when it comes to SEO. The post Internal Link Building 101: Developing An Internal Link Strategy appeared first on SEO Philippines.
  • An SEO Birthday Bash

    Fervil Von
    6 Jul 2014 | 8:38 pm
    Wow, it’s already July and 2014 is getting awesome and awesome every day. Time ran so fast that I didn’t expect I’m turning 25 years young (not that old). I often celebrate my birthdays with my family but I have decided to commemorate the occasion with my SEO team and friends. We usually use this kind of occasions […] The post An SEO Birthday Bash appeared first on SEO Philippines.
  • GDI SEO Training Camp 2014: Another Big Event In The Philippine SEO Scene

    Fervil Von
    4 Jul 2014 | 8:29 am
    Hi guys, Just want to give you a quick update on the happenings in the Philippine SEO community. Last June 21, Philippine SEO Summit 2014 created a huge bang in the Filipino SEO community. GDI SEO Training Camp is also one of the most anticipated event in 2014. Some people consider this event as the part two of Philippine […] The post GDI SEO Training Camp 2014: Another Big Event In The Philippine SEO Scene appeared first on SEO Philippines.
  • 10 Best SEO Takeaways in June 2014

    Fervil Von
    26 Jun 2014 | 2:52 pm
    Hello guys, here’s an another monthly round-up post and I’m very excited to share with you the best content I’ve stumbled this month. So… to get you started, here are the best SEO takeaways in June 2014. Monthly Round Ups Brazil World Cup 2014 Special: Guru FC vs Rising Stars United - nichehacks.com Stuart Walker is definitely one of the best […] The post 10 Best SEO Takeaways in June 2014 appeared first on SEO Philippines.
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    Digital Dancer

  • Top 10 Things Which Will Allow my Blog/Website to Rank on Google

    harry.dance
    17 Jul 2014 | 8:18 am
    This post includes, 10 things which can help your blog/website appear higher in Google, where each point, has simplified bullet points to make sure nothing has missed. Every point includes information for the most basic and advanced SEO goers. The 10 points included are : Page Titles Images on a webpage Internal links Social media No keyword stuffing URL structure and website structure Digital Champions Headings Webpage content Check for mistakes Introduction   If a tree falls in a forest and no one is around to hear it, does it make a sound? Now, this may be the first time a digital…
  • No pod-casters were harmed in the writing of this piece

    harry.dance
    29 Jun 2014 | 10:31 am
    So this is crazy, not just because people want to write for my blog but because this is technically the first post for my new website. A few of you may know my old site to be www.digitaldancer.me. However out with the old and in with the new. So if you have ever wanted advice on your podcast, then strap yourself in and read Michelle Moloney King’s fantastic post.   Are you a Podcast Sinner?   Outtakes are funny. Rarely.   If you use use the words: I, me, mine, my, arse – too much then I will delete you. Moloney King don’t subscribe to no self-pity party!
  • The London Undergrounds Importance to SEO and the User Journey

    harry.dance
    28 Jun 2014 | 2:08 pm
    This post will go over What’s a natural amount of internal links for a website How you can use London Underground to build the perfectly linked website How important the user journey is I went to a conference last night about SEO and Adwords, and to be honest, the guy was spot on! He didn’t make it too complicated for the audience and at the end of the day he didn’t make it sound like what we do is black magic to the average person. However one thing he spoke about was internal linking and the importance of not overdoing it/ under doing it. That is literally asking someone to judge…
  • A Topical Advert, Goodbye Bush!

    harry.dance
    28 Jun 2014 | 2:03 pm
    So I thought to keep my content fresh, and add a bit of humor to my blog, I thought I would highlight marketing genius once a week. By genius, I mean marketing which will cause a smile and will turn a few heads. These won’t all be digital marketing examples but to be honest, marketing is marketing whether it’s digital marketing or standard marketing. All types of marketing have to be creative and all marketing have to rely on the basic principles, including timing. Now this is where this week’s example comes into its own. George Bush, what can we say about this man, well what can we say…
  • The Psychology of a “call to action” point

    harry.dance
    28 Jun 2014 | 2:01 pm
    What does this cover Why are CTA points so important, and why is this so So what makes a good CTA and how does psychology influence this. How to make your CTA a focal point. Introduction A “call to action (CTA)” point is becoming significantly important to a website’s architecture. This is where a call to action point is defined as: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel.   However, why are CTA points so important, and why is this so? As illustrated by the…
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    Orlando Florida Digital Marketing Company and SEO | Advertising

  • As a Realtor, How Can I Achieve Quality SEO Without Breaking the Bank?

    Nicole Knox
    7 Jul 2014 | 12:00 am
    Now more than ever, homebuyers are turning to the Internet in their search for a new home. According to the National Association of Realtors, 92% of buyers use the Internet during their home search, whether to find homes or information regarding the home buying process. In spite of this, real estate agents still remain an integral part of the home buying process, 88% of buyers purchased through a real estate agent or broker. For real estate agents, this means an increasing need to achieve quality real estate SEO. This ensures that when homebuyers and sellers search for a real estate agent,…
  • How Pinterest Can Help Grow Your Business

    carly
    23 Jun 2014 | 1:01 am
    When Pinterest went live in 2010, online users were excited about a new social media site that was all about discovery. They could simply type in a category in the search bar to access thousands of images and ideas that you wouldn’t necessarily find in a magazine. While online enthusiasts found a new platform to discover, marketers and business owners were excited for an entirely different reason. Pinterest opened up a new door for businesses to reach potential customers and their target audience. Since this is an image-based platform, the largest opportunities were quickly found in…
  • 5 Ways to Combat Facebook’s New Algorithm as a Small Business

    Nicole Knox
    12 Jun 2014 | 1:01 am
    Facebook. The name of this social network alone produces mixed reactions among small business owners. It was once praised as one the best online marketing tools for small businesses. By posting one update, you had the potential of reaching at least 100 users even on a slow day. With the newest algorithm update, however, reaching both current and potential customers isn’t so simple anymore. What does the new algorithm change mean for your business? It means that the content you produce for your fans is unlikely to reach the majority of those who have liked your page. Facebook claims this new…
  • How to Create a Successful Email Campaign in Five Easy Steps

    Nicole Knox
    19 May 2014 | 6:55 am
    Before the age of smart phones, the only way you could check your email was to sit down at a computer. Today, however, most people check it by the minute and delete it just as quickly. As email marketing trends continue to rise, so do the chances of your email getting deleted with a simple swipe. To avoid wasting your time and marketing dollars, make sure that your email marketing campaign gets results with Chatter Buzz Media’s five easy tips to success. 1. Create an attention grabbing subject line Like most of your intended readers, the first thing you probably do in the morning is catch…
  • Using SEO to Develop your Ideal Student Body

    Shalyn Dever
    7 Apr 2014 | 1:38 am
    Is your higher education institution a household name, recognizable across the nation? Does its name alone draw throngs of students to its doors? Although name recognition is something every educational institution strives for, most students search for their potential school based on broader search terms. According to Think Education with Google Report , 83% of potential students begin their online search through a non-branded term. This means, the majority of the students who reach your institution’s website have done so by searching terms unrelated to its brand. Is your school’s website…
 
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    Radical Mustache

  • The Stache 002: Local SEO Basic On-Page Optimization

    Mikel Zaremba
    11 Jul 2014 | 11:24 am
    There are a few things that you as a business owner can do to optimize your website for local search. Even if you don’t know a ton of code you can still optimize your site, especially if it’s built on WordPress. In this episode of “The Stache” we’ll discuss title tags, image optimization, and schema. […] The post The Stache 002: Local SEO Basic On-Page Optimization appeared first on Radical Mustache.
  • The Stache 001: Local SEO, Google Categories, Google My Business and Your Local Business

    Mikel Zaremba
    10 Jul 2014 | 1:58 pm
    What if you only had an hour a week, or month,  to work on your local seo? Where would you focus your attention to have the greatest impact on your rankings immediately? I grab my “number one sales guy” (default title) and we dive into what this would look like. Learn 3 Tasks To Do […] The post The Stache 001: Local SEO, Google Categories, Google My Business and Your Local Business appeared first on Radical Mustache.
  • How To Show Up Higher On Google (The Ultimate Local SEO Guide)

    Mikel Zaremba
    18 Jun 2014 | 4:43 pm
    How do I show up higher in Google? 2 out of 3 local business owners that I consult with start the conversation with this sentence. It’s a natural question to ask in today’s competitive local business market. Compiled below is a list of resources that will walk you through every step you need to start […] The post How To Show Up Higher On Google (The Ultimate Local SEO Guide) appeared first on Radical Mustache.
  • 31 Local SEO Tips For Better Rankings (+ Free Download)

    Mikel Zaremba
    21 May 2014 | 2:23 pm
    What if I told you that if you put in 1 month of work you could be ranking in local search results in a couple of weeks after that? Really! Can you do it? Can you put the axe to the grinding wheel and try to get visible in the local results on Google? You’re here […] The post 31 Local SEO Tips For Better Rankings (+ Free Download) appeared first on Radical Mustache.
  • Local SEO Keyword Research 101

    Mikel Zaremba
    16 May 2014 | 10:19 am
    It’s tough to get started. Heck, I just spent like 15 minutes trying to get this article going. Starting is the hardest part. Especially if you don’t know how or where to start. As you get ready to launch your local SEO campaign for your business it’s best to start at the bottom, build a […] The post Local SEO Keyword Research 101 appeared first on Radical Mustache.
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    Avatar » Blog

  • Amplify Your Blog Content

    Katie O’Neill
    14 Jul 2014 | 2:01 pm
    Once you’ve come up with an quality, engaging article for your blog and posted it, you may think your work is done. However leaving it at this point is like taking all that time and effort and running it into a brick wall. It immediately stops giving you any return or benefit, and its visibility and popularity peak at wherever it got to after posting. Instead, you should continue to push and promote content in a variety of ways, so that rather than having to continually create more, you can strengthen and amplify the stuff you already have. There are a number of ways you can do this.
  • Writing Content That Stands Out

    Katie O’Neill
    3 Jun 2014 | 7:19 pm
    All marketers and SEO fanatics know the mantra “content is king”, but with this comes a new challenge. Populating your website with strong, keyword-driven words is easy enough, but with so much fresh content being posted every day for not only SEO but marketing purposes, you need to go the extra mile to stand out. A single viral article can net your blog or website a new following, which from there you can continue to expand. The aim is to create content that gets people sharing and linking of their own accord, but this is easier said than done. Write something that creates value…
  • Pinterest For Business

    Katie O’Neill
    9 May 2014 | 7:10 pm
    There’s a lot of fuss being made over the main social media networks as marketing tools, but one that has gained popularity over recent years is often overlooked as an option for businesses. The reason for this is that its focus is slightly different from other social websites, and less about creating a personal profile that can be easily targeted and accessed by advertisers. Instead, Pinterest needs to be looked at from the opposite direction – it’s a platform on which to develop and expand your product, and have it reach a highly relevant audience. Pinterest is all about…
  • Avatar Ltd Acquires OnPage1 Media Ltd

    Mark Rocket
    8 Apr 2014 | 1:11 pm
    We’re pleased to announce that Avatar Ltd have acquired OnPage1 Media Ltd on January 24th, 2014. Both businesses are based in Christchurch and over the last two months Avatar has been meeting with new clients and merging the teams. The acquisition enables Avatar to expand out it’s capabilities in SEO and online marketing, as well as offering a wider range of web services to OnPage1 Media clients. Avatar has provided web design, search engine optimisation and web marketing services since 1998. OnPage1 Media kicked off in 2010 and offers search engine optimisation and search engine…
  • Tips For Updating WordPress Safely

    Mark Rocket
    7 Apr 2014 | 7:33 am
    WordPress is one of the most popular content management systems in the world, and for good reason. Not only is it free, stable and easy to use, it receives the support of constant updates from its wide community of professional and amateur developers. While plug-ins are updated as the original creator finds in necessary, the core WordPress engine has regular improvements and modifications made by the original development team with the aim to improve usability and performance. However this can mean that the main WordPress code updates beyond the plug-ins or theme you have installed, causing…
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    Web Design Company Chicago | Web Development | SEO PPC Management Chicago

  • Keep the Good Times Rolling and Amp Up Your Law Firm’s Marketing Efforts

    Samuel Thimothy
    21 Jul 2014 | 7:00 am
    As a lawyer, there are times when business is so successful you can’t imagine when it might slow down. But eventually it will, and if you have slowed or stopped marketing efforts, then you may regret it. As with all business, marketing is important to the success of your law firm. When you relax marketing efforts or practice inefficient marketing techniques, your firm will suffer. In some cases, the best way to ensure success is to outsource your law firm’s marketing. The following is a guide to law firm marketing and all of the intricacies that are involved with producing a successful…
  • What is CRO? How to Optimize Landing Pages to Drive Conversions

    Samuel Thimothy
    18 Jul 2014 | 7:00 am
    Ecommerce store owners know the key to success is driving online traffic to their sites. Through the use of Google AdWords or other similar online marketing techniques, potential shoppers can find your site. But how do you get them to buy once they are there? One of the newest terms in the world of SEO and pay-per-click marketing is conversion rate optimization, or CRO. Simply put, CRO refers to the process of optimizing your site landing page in a way that encourages more people to buy, rather than just look around. A post by Shane Jones on searchenginejournal.com uses the analogy of a GPS…
  • Google AdWords for Ecommerce: Beyond the Basics

    Samuel Thimothy
    16 Jul 2014 | 7:00 am
    The ecommerce world is constantly changing. How well you adapt your marketing strategies in this evolving landscape is essential to maintaining a successful business. Google AdWords is one of the many tools available for business owners and marketers to use as they tailor ad campaigns to target their desired customers. Knowing and understanding how AdWords works will go a long way toward ensuring your strategies pay off in the end. So, how does it work? Every time a person searches for something on Google, the search engine tracks the keywords used. That data then can be analyzed to target…
  • 7 Mobile Strategies for B2B Marketers to Acquire Leads

    Samuel Thimothy
    14 Jul 2014 | 7:00 am
    When you think of mobile marketing, chances are you visualize teenagers, constantly sending text messages back and forth on their phones or tablets. The reality, however, is that mobile marketing is one of the most powerful tools that business-to-business (B2B) companies can use to strengthen their digital sales funnel, regardless of the age of potential customers. The use of mobile devices has rapidly changed the way we perform business both internally and externally, which is why it’s one of the most effective platforms for B2B marketing today. At the beginning of this year, surveys found…
  • Content Marketing Strategies for Healthcare Organizations

    Samuel Thimothy
    7 Jul 2014 | 7:00 am
    In today’s digital age, patients increasingly turn to the internet to self-diagnose symptoms before picking up the phone and calling their primary healthcare provider. This is why popular healthcare sites like WebMD.com boast over 16 million unique visits a month in the United States alone. Even B2B healthcare professionals use the internet to research potential partners and learn about the latest industry solutions. The reality is that every healthcare organization can benefit from content marketing strategies, whether the goal is to target patients or potential B2B healthcare partners.
 
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    rankjane.com

  • How to Contact Other Blog Owners for Link Building

    Keyur Lalani
    20 Jul 2014 | 6:05 pm
    Today we’re going to go over a method that is unlike any other method you have read online. We are not going to go over any ruses to trick other web owners into linking to us, or any strategies that may become outdated in the future. Instead, we’re going to go over how you can [...] The post How to Contact Other Blog Owners for Link Building appeared first on .
  • How to Grow Your Email List to Over 100,000 Subscribers

    Keyur Lalani
    14 Jul 2014 | 6:39 pm
    Whenever we first get a client one of our biggest priorities is to build a large list of subscribers. Having a large e-mail list makes search engine optimization and online marketing a much easier task. You can send thousands of targeted visitors to any piece of content that you want, and going viral becomes a [...] The post How to Grow Your Email List to Over 100,000 Subscribers appeared first on .
  • How to Build a Blog Audience

    Keyur Lalani
    10 Jul 2014 | 7:34 pm
    Google is always changing. To build a loyal blog community, current methods will l not always work in the future. Maybe Google loves content today, but who knows? In the future, the algorithm could run off of something completely different. There is nothing that is a sure bet in online marketing or offline marketing.. This is [...] The post How to Build a Blog Audience appeared first on .
  • What really is Link Building with infographics

    Keyur Lalani
    4 Jul 2014 | 7:48 pm
    So what really is link building? You’ll hear people talk about it all the time. Ask for SEO services from a company, and chances are, the first thing that any company will tell you is that they will work on building links to your website. But what exactly is link building? What makes for good [...] The post What really is Link Building with infographics appeared first on .
  • YouTube Video SEO: The Ultimate Ranking Guide

    Keyur Lalani
    26 Jun 2014 | 7:21 pm
    YouTube is currently the second largest search engine in the world. It’s true, with more than 40 million visitors a day, YouTube is full of traffic. This also means that it is completely open for new businesses to break into the market. YouTube hasn’t been around for a long time when we compare it to [...] The post YouTube Video SEO: The Ultimate Ranking Guide appeared first on .
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    IDS Logic Blog

  • Manage Content & Give Your Users what they are looking for; all with Sitefinity!

    admin
    9 Jul 2014 | 9:39 pm
    There is no denying the fact that content management has become an inevitable necessity for the contemporary organizations. Making it sure that your website’s content is all organised and easily accessible is extremely important at present. You can go for a good and reliable content management system that meets all your varied needs and requirements, but will it serve the right purpose? Will your customers be able to find all the related content at one place? Well, that is a difficult but not an impossible task. When you go for such a CMS that lets you have all the related content at one…
  • A New Step to SERP Visual Design – Google Authorship Photos and G+ Circle no more in Search

    admin
    1 Jul 2014 | 12:45 am
    June 25th saw an update on Google, in which John Muller stated that Google has decided to get rid of author profile pictures and Google+ circle counts on desktop and mobile search. This actually broke the heart of many marketers as Google authorship’s was decided to be given a complete makeover. According to John Muller, the authors will still have their names mentioned in the search results and they will be connected to their Google+ profile, but the photo and the social will stay hidden. However, the ray of hope here is that those who will appear in Google News results will have a small…
  • Online Lead Generation Through App Development

    admin
    12 Jun 2014 | 1:45 am
    I am sure; you would have never imagined that lead generation would become such an interesting thing or an art. With the advent of mobile apps, there has opened an entire ocean of possibilities. Conventional lead generating pages are no longer capable of sending satisfying results. As competition heats up, business owners search for alternative strategies for generating quality leads and the first thing to strike their minds is the mobile apps. How they can generate leads for our business? Among different kinds of apps, marketing apps work best in terms of lead generation. Unlike native apps…
  • DotNetNuke – Making Your Websites Manageable!

    admin
    20 May 2014 | 11:51 pm
    Need a good Content Management System (CMS) for your business? Well, if yes, then DNN can prove to be the right choice for you. This powerful Microsoft .Net based Content Management System is a great tool for managing websites and web applications. So, if you need better online presence, then look for a good DNN development solutions provider. There are many companies that offer expert DotNetNuke services to their clients. The highly professional teams of DNN developers, that are available at such companies, can deliver the right results that clients need – all with the help of the…
  • Unnatural Links Penalty and Recovery Solutions

    admin
    16 Apr 2014 | 3:50 am
    What is Unnatural Link Penalty? Unnatural link penalties are manual penalties that are placed by Google on websites when they find that they are intentionally trying to manipulate the search engine results by generating links artificially. Google has placed the penalty and de-indexed innumerable sites that seemed to have unnatural links. Millions of unnatural link warnings were issued to the respective webmasters before the penguin update arrived. Reasons of Getting into Unnatural Link Penalty Participating in link schemes and using automation techniques to build links is the foremost reason…
 
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    Digital Direct » Blog

  • 4 Social media sites that can help you promote your business

    Content
    22 Jul 2014 | 12:02 am
    In case you left for Mars in the last 4 years, the world today basically revolves around several social media sites that are considered the most powerful tools in developing your business’ future. With billions of users worldwide who are constantly connected and capable to create real-time updates, the conventional ‘word-of-mouth’ approach has just been intensified more than a billion times.  Here are the top social media sites that can promote your business for free. Facebook Perhaps the number one social media site at present and in years to come, Facebook has become the most common…
  • Effective online marketing strategies to show off your product

    Content
    16 Jul 2014 | 4:21 am
    This article, as the title indicates, will share some of the most effective ways to showcase your product and how it works without losing customer attention.  When your product interests your customer, you already have a 50% chance of getting them to understand how your product works. But if your demonstration is presented in an exceptionally boring way, the other 50% wins. A video on your website Most clients simply do not have the patience to read through all the manuscripts on how a single product works. Although sometimes an engaging article can do the trick, the 50%/50% rule still…
  • 5 Elements your website cannot do without

    Content
    14 Jul 2014 | 2:13 am
    The way you can tell the difference between an outdated website and one that’s contemporary is how it relates to its clients. The new form of selling is now digitally based and clients will buy from a company if there are elements of trust, relationship and accessibility. Here are five ways you can generate these elements on your company’s website. Your website should generate answers, not more questions Look at your website from a client’s point of view. What kind of questions would your clients ask? Speak to your receptionist and sales people and get a list of common questions being…
  • 6 Types of companies that should convert to video streaming right now!

    Content
    9 Jul 2014 | 1:29 am
    We’ve already looked at the benefits that video streaming can bring to any business. But what companies are probably losing out by NOT having video streaming as their mode of publication? One would think that video streaming offers the same service to any company. Marketing, advertising, monetizing videos, copyrighting videos… Well, not exactly. Video streaming can actually work as a specialised medium for certain industries. Read through the following list. If your company is one of these, then you need to switch to video streaming right now! Fitness companies There’s no better…
  • What are infographics?

    Content
    7 Jul 2014 | 12:54 am
    Take a really good blog, a visually stimulating picture with patterns and colours, a whole bunch of useful facts, and some stats, graphs and survey results. Now mix them all together and what do you get? An infographic of course! It’s a great way to get information across and a fun way to market your product or service via social media platforms. Pinterest – Taking info to a whole new level The relatively new kid on the social media block, Pinterest, is the one that has made infographics what they are today. Their site is designed in such a way that pinning content up is only worthwhile…
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    4Walls Blog

  • rehabbing your website with content strategy and a facelift

    Mark Hoban
    30 Jun 2014 | 7:00 am
    There’s a lot that can happen to your web traffic. But what happens when you’ve tried everything and nothing seems to bring your numbers back? You’ve considered the  Algorithm Changes. You’ve taken care of the handful of dead links you had holding you back. You even re-wrote some content that could have been better, but nothing seems to work.   Sound like a familiar situation?  We’ve all been there. But before I start, let me get this out of the way now: the whole point of this post isn’t to throw out industry terms or regurgitate information you…
  • office thoughts: a moment of solidarity for the chicago cubs

    Mark Hoban
    27 Jun 2014 | 8:00 am
    With the USA advancing to the knock-out round of the World Cup, we got to thinking about some of the biggest underdogs in the sporting world. With that in mind, did you know the last time the Cubs won a world series was in 1908? (As an office full of Red Sox fans, we know how it feels to hold it down at the bottom of the barrel. Really, we do.) So, to provide some perspective…. what  did the world look like the last time our hapless friends in the Windy City won the world series?  Let’s take a look… January, 1908 The first New Year’s Ball dropped in Times Square and…
  • so you want to be a developer?

    Cameron Audet
    19 Jun 2014 | 9:00 am
    Do you find yourself asking where do I begin in web development?. If you are like me and get easily distracted click here for the short version This is the first post in my series of cheat sheets for anyone looking to start developing websites professionally. I look forward to your questions and sharing ideas with you. the basic process. Register domain and get a web host. Write code. Upload pages to server. Point domain name to server and view your website Of course this is assuming you have a designer and you are given a layout of what the page should look like. If not then you need a…
  • what’s the big deal with rebranding?

    Mark Hoban
    17 Jun 2014 | 9:41 am
    Netflix went white today. Which brings to mind many of the other high-profile re-brands we’ve all encountered in the last couple of years. As unabashed Netflix addicts and designers, we’d love to know what you think about the new design.  Personally, I like it. But read on for a list of the most public (and in some cases, disastrous) rebranding campaigns from the last couple of years. Let’s not forget, Netflix already tried rebranding once with Qwikster — the company’s solution to separate its streaming service from its “red envelope” mail…
  • sublime text 2 shortcuts & addons

    Keith Chisholm
    5 Jun 2014 | 10:33 am
    Most developers will experiment with text editors for writing code, incessantly analyzing the pros and cons of each program and trying to maximize workflow and efficiency. For my money, it doesn’t get any better than Sublime Text 2. And the best part about that statement is that it costs absolutely nothing to run, it’s free! Once and a while you will get a prompt about buying the software, but it only happens a handful of times throughout the day. Well worth it for what this open source text editor has to offer. The first thing to note about this editor is that it has a nice color palette…
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    Fat Joe

  • How To Create A Killer Infographic Campaign (With Actionable Steps)

    Joe Davies
    26 Jun 2014 | 7:30 am
    At Fat Joe, we love the idea of Infographics. We believe they should be part of any content marketing and SEO campaign. If they look good, have great info, and have the right promotion strategy, a single infographic can do wonders for your brand, traffic and sales. What exactly is an Infographic? Infographics are nothing new. In fact, they date back waaaaaaay before the internet, the 1600’s to be precise. Online Infographics these days are designed to be shared and create a viral buzz. I’m guessing nearly everybody on the planet has seen an infographic in one form or another. An…
  • ‘Content Marketing, You Need Me’… Yours Sincerely, Link Building

    Joe Taylor
    17 Jun 2014 | 6:47 am
    In a world where almost half of website traffic comes from search, developing content and link building strategies with the aim of improving organic visibility (whether solely or part of a bigger marketing campaign) just simply cannot be ignored. Why? Because links are still the biggest ranking factor of today and they are going to be around for a very long time to come. Will search engines ever be able to discount the complete value of links? Probably not. So, bridging the gap between content marketing and link building should be a focus for most marketers who want to improve a…
  • What Facebook, Graffiti & Deadly Patterns Can Teach You About Link Building

    Joe Davies
    6 Feb 2014 | 5:24 am
    Executing link building on scale and in volume is a skill in itself. Whether you are outsourcing your link building or handling it yourself in house, the volume and the types of links you build are probably the most important decisions you’ll make on behalf of your SEO clients. Google and other search engines detect manipulation based on ‘patterns’. For example if you keep building 50 links every month using the same anchor text, targetting the same URL and using the same kind of link building technique then, sooner or later a pattern will be forming and Google’s algorithm filters…
  • Create Click-Sexy Blog Post Titles In 60 Seconds Or Less (With Real Life Examples)

    Joe Davies
    13 Dec 2013 | 6:58 am
    With our blogger outreach and content writing services we are faced with the task of coming up with great blog post ideas for our clients. Coming up with a post idea is great, but it’s nothing without an interesting, irresistible title. It’s what people read before deciding to take a look at the post. What good is writing an amazing blog post, that won’t get read or shared because of it’s boring title? A title is one of, if not, the most important component of a successful blog post. I believe it’s down to our remarkable titles that we have such good…
  • A History Of Link Building… From Link Exchanges & Directories To Link Networks & Press Releases [Infographic]

    Joe Davies
    27 Nov 2013 | 4:25 am
    Having been the industry for some time now, we have seen a lot of the changes on the link building scene first hand. Only the old school veterans will remember the link exchange rush and when you could rank for anything with only directories, but I’m sure most of you will be familiar with a few of these strategies. The dates aren’t exact, they’re more of a guideline of when they became most popular, rather than an exact timeline. Anyway, we hope you find it interesting. Share this infographic on your site Created by the team at <a…
 
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    Digital Marketing Tips for Small Businesses | WooRank Blog

  • Explain Me How A Crawler Works Like I’m Five

    Dan Thornton
    20 Jul 2014 | 11:36 pm
    The world wide web is full of information. If you want to know something, you can probably find the information online. But how can you find the answer you want, when the web contains trillions of pages? How do you know where to look? Fortunately, we have search engines to do the looking for us. But how do search engines know where to look? How can search engines recommend a few pages out of the trillions that exist? The answer lies with web crawlers. Web crawlers are computer programs that scan the web, ‘reading’ everything they find. Web crawlers are also known as spiders, bots and…
  • 15 Title Tag Optimization Guidelines For Usability And SEO.

    WooRank
    17 Jul 2014 | 6:45 am
    Title tags are one of the most important elements of on-page SEO. They are used by browser tab titles, saved bookmark descriptions, search engine result pages (SERP) and increasingly by social media sites when linking to web pages. The following guidelines will help you create optimised titles for search engines whilst providing users with concise andhttp://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/ information. Search Engine Results Page (SERP) Displaying Title in Large Font Title Tag Optimization Guidelines 1. Make Sure All Pages Have Title Elements The <title>…
  • Dublin Core In 2014: Should I Really Care About It?

    Rob Trustlove
    13 Jul 2014 | 11:32 pm
    The Dublin Core metadata schema has been used since 1995 by businesses from a wide range of backgrounds to assist organisation and discovery of network resources. We have speak about how the Dublin Core can help SEO and usability. However, some people question the importance of maintaining metadata. Is Dublin Core still applicable in 2014? Does it really provide benefits to your website and business, or is just a maintenance nightmare with little relevance to the average web user? In this article, we’ll be looking at Dublin Core in detail and asking the question: should I really care about…
  • Which countries are best prepared for online success ?

    Jean Derely
    10 Jul 2014 | 7:11 am
    Since the recent launch of the WooRank Index , we have been able to dig into data from roughly 2 million websites analyzed by WooRank  over the last 6 months. The infographics below show some of our findings – each has been made with a minimum sample set of  20,000 websites in each country. We have geo-located each website using signals like country extension, IP location, estimated popularity of websites in each country & the language detected. If you are a blogger or a journalist, feel free to add your own layer of analysis and to republish the images!    …
  • Top 5 Reasons Customers Unsubscribe From Your Email List

    Karol K
    9 Jul 2014 | 11:30 pm
    Email marketing is hard work and sometimes really ungrateful. You have been working day and night to build a great mailing list, create your newsletter, promote it everywhere you can, maybe even create a free gift to entice people to join, following all the tips to boost email open rates yet all this seems in vain when people opt out so eagerly from your email list after receiving only a handful of your messages. I know the pain, I’ve been dealing with those problems ever since I started building my email list a couple of years ago. There are literally tens of reasons why people end…
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    SunAura Technologies Blog

  • Boost Traffic to Your Blog with Content Marketing

    Anurag G
    18 Jul 2014 | 9:53 am
    Marketers continue to invest more time and money in content marketing across the world. It is important to create quality content but sometimes marketers fail to do market their content in a proper way that defeats the purpose of creating useful content. When you create content, it should be seen and shared. Don’t create content just for posting on the Internet. Any content that lies unread does not serve any purpose.  You can easily understand if people are interested in the content you post by reading their comments and tones of expression.  Sometimes,  a good piece of content lies…
  • How to optimize PPC Campaigns?

    Anurag G
    12 Jul 2014 | 9:17 am
    Running a PPC campaign is a tough task as you are required to spend considerable amount of time to optimize your campaigns. PPC campaigns are executed in real-time and you have complete control over them through Google AdWords Tool.  Setting up a PPC campaign needs lot of research in terms of keywords, Google display site, targeted audience, landing page design, text ads, targeted area and various other elements.  Earlier, the dependence on SEO was greater as AdWords only allowed one or two sponsored listings on search result page.  However, things have changed now and most of the times…
  • Facts About Link Building in 2014

    Anurag G
    6 Jul 2014 | 3:04 am
    The world of link building has changed completely over the last few years. Link building was one of the easy methods to gain higher ranking. Earlier people undertaking SEO projects generated thousand of backlinks by doing software submissions but Google Panda Update just wiped-out these crap link building techniques. Webmasters bought paid links for getting backlinks from high PR domains. However, recent update in search engine algorithms has made Link building a tougher task. Today, you need to concentrate mainly on quality links by employing content marketing. Today, Webmasters are spending…
  • Problems Faced by Websites without SEO Activities

    Anurag G
    27 Jun 2014 | 5:01 am
    SEO is long term activity and needs smart optimization technique for gaining higher ranking on Search Engines. Business owner are now looking SEO as Lead Generation activity which is better than traditional Cold-Calling marketing technique. Website without SEO is like Bike without Engine, you can’t ride a bike without engine. SEO is market leader in Lead Generation Campaigns. One of my clients from event management industry came to me and was telling me he has creative website with proper images and videos of events organized by him. He didn’t have idea to get considered on the…
  • Google+ Page is Now Google Business Page

    Anurag G
    22 Jun 2014 | 7:22 am
    Yahoo Local listing was first introduced in the online market by Yahoo. Yahoo local listing  became a popular listing site rapidly. Google Plus came into market just before few years. There ideas was to target small businesses worldwide. We know Google is the largest search engine in the world. As this listing was introduced by Google and became popular rapidly. Google Places was the first this introduced by Google for small businesses. Google Places was better option for people who want to search businesses near them. Google have given them option to link their Google+ Page, Contact No,…
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    SEOAsh

  • Search Engine Optimisation Suggestions | JD Sports

    SEOAsh
    22 Jul 2014 | 3:11 pm
    URL Rewrite A big area for improvement is the removal of unnecessary characters (e.g. ?, x, where possible in the site URLs to transition towards clean SEO Friendly URLs. These are shown to have a highly significant impact upon onsite optimisation and would be achieved through extensive modifications to the .htaccess file of the site. Transition to Absolute URLs Tests have shown that the use of absolute URLs within the html document structure (i.e. http://www.jdsports.co.uk/subpage as opposed to /subpage) benefits the internal linking structure of the domain, and as such would be expected to…
  • How To Choose The Right CMS For Your Organisation.

    Peter Wootton
    21 Jul 2014 | 7:31 am
    For a lot of corporate communications professionals, selecting a content management system (CMS) that can keep up with the pace of their business but still remain easy to use, is a near-on impossible task. From the outset you will hear all sorts of promises about the capabilities of particular systems but it always seems that once it’s installed it never quite lives up to its billing. There are essentially three routes you can go down. Your digital agency should give you some options but they will fall into one of these categories: 1. Off-the-shelf A paid-for, off-the-shelf tool which has…
  • How often do B2B company social media profiles need to be updated?

    SEOAsh
    21 Jul 2014 | 7:30 am
    Social media is nothing new for many businesses now, and it’s even working in the B2B industry too. But a challenge that many businesses face when launching activity on social media platforms is understanding how frequently new content should be shared on various social media profiles. The volume with which a business should tweet, update Facebook, LinkedIn etc. will vary by industry but this is a rough guide for getting started that shouldn’t leave your accounts looking dry or aggravate followers by spamming them! Company Blog Company blogs are a great way to build a resource hub…
  • How digital tools can support employee engagement.

    SEOAsh
    21 Jul 2014 | 7:29 am
    What is employee engagement? When we talk about employee engagement we mean, to what degree do staff feel connected with the company they work for – do they care about the work that they do and the performance of the business without selfish motivation? The benefits of engaged employees. An engaged employee has a greater emotional connection with a company that influences them to work harder. Warwick University report that  ”happy workers are 12% more productive.” Just imagine what the output of your organisation might look like if your team was working 12% harder, just because they…
  • Digital Trends: Wearable Technology

    SEOAsh
    21 Jul 2014 | 7:26 am
    Following recent digital developments spanning motion, voice and wearable technology, the mood in the DEER digital office is very much that nimble dexterity is out and liberated extremities are in. So, while the studio are hard at work on a project to bring this trend to Offshore Europe, the rest of us are left wondering about how the current appetite for ‘hands-free’ could develop as the market prepares for wearable tech launches by the industry’s leading brands. Is there proportionate demand for wearable tech? Is there a place for wearable tech in business…and if so, what potential…
 
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