SEO (Search Engine Optimization)

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  • SEO from Google’s Direct Answers

    SEO by the Sea
    Bill Slawski
    20 Mar 2015 | 11:22 am
    Google has started showing Direct answers to questions related to SEO. That has made me wonder how much someone could learn about SEO at Google with those direct answers, and I wanted to see what terms Google was showing results from and which sources. I expect there to possibly be a log of churn in … Continue reading SEO from Google’s Direct Answers → The post SEO from Google’s Direct Answers appeared first on SEO by the Sea.
  • Amazon Gives Google a Run for Its Money With Home Services

    Search Engine Watch
    Emily Alford
    30 Mar 2015 | 12:13 pm
    Amazon has launched a new marketplace for local service providers that will rival search competitors like Google and Yelp.
  • Music SEO - 7 Lessons in Brand Optimization for 2015

    Moz Blog
    evolvingSEO
    29 Mar 2015 | 5:13 pm
    Posted by evolvingSEOBands, music, and SEO - A different paradigm For B2B or ecommerce, people often discover your brand with commercial queries like "dining room lamps" or an informational search like "how to fix a dishwasher".  Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with an non-branded organic search. Search is certainly not the only discovery channel. But important enough that investment in non-branded keywords is essential. A (very simplified)…
  • Backlink Bummers: 5 Clues to Off-Site SEO Trouble

    Home - SearchEngineWatch
    Adam Stetzer
    31 Mar 2015 | 6:30 am
    If a client’s website isn’t ranking as well as it should be after 90 to 120 days of work, the issue could be the backlinks.
  • Backlink Bummers: 5 Clues to Off-Site SEO Trouble

    Search Engine Watch
    Adam Stetzer
    31 Mar 2015 | 6:30 am
    If a client’s website isn’t ranking as well as it should be after 90 to 120 days of work, the issue could be the backlinks.
 
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    Moz Blog

  • Spam Score: Moz's New Metric to Measure Penalization Risk

    randfish
    30 Mar 2015 | 4:00 am
    Posted by randfish Today, I'm very excited to announce that Moz's Spam Score, an R&D project we've worked on for nearly a year, is finally going live. In this post, you can learn more about how we're calculating spam score, what it means, and how you can potentially use it in your SEO work. How does Spam Score work? Over the last year, our data science team, led by  Dr. Matt Peters, examined a great number of potential factors that predicted that a site might be penalized or banned by Google. We found strong correlations with 17 unique factors we call "spam flags," and turned them…
  • Music SEO - 7 Lessons in Brand Optimization for 2015

    evolvingSEO
    29 Mar 2015 | 5:13 pm
    Posted by evolvingSEOBands, music, and SEO - A different paradigm For B2B or ecommerce, people often discover your brand with commercial queries like "dining room lamps" or an informational search like "how to fix a dishwasher".  Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with an non-branded organic search. Search is certainly not the only discovery channel. But important enough that investment in non-branded keywords is essential. A (very simplified)…
  • What Does an SEO Do In Their Day-to-Day Work - Whiteboard Friday

    randfish
    26 Mar 2015 | 5:16 pm
    Posted by randfish There's a common misconception that SEO is a "one and done" task -- that you clean up and optimize a site, and once that's done, you can focus your efforts elsewhere. There's so much more to the day-to-day work of an SEO, though, and in today's Whiteboard Friday, Rand walks us through those ongoing parts of the job. For reference, here's a still of this week's whiteboard!Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to tackle a question I get sometimes about the day-to-day activities of an SEO and what should…
  • A Sneak Preview of #MozCon 2015

    EricaMcGillivray
    25 Mar 2015 | 5:15 pm
    Posted by EricaMcGillivray Considering coming to MozCon, July 13-15 in Seattle this year? Maybe you're on the fence because you're not sure what's going on, and most importantly, what our amazing speakers are talking about? I hear you, MozCon fans! While the agenda is still being finalized, we wanted to give you a sneak preview. If you're like "oh, shit, I forgot to buy my MozCon ticket!,” do so now: Buy your ticket! We're still finalizing a couple more speakers and topics, and of course, community speakers submissions are fast approaching. Keep your eye out here on April 2nd for…
  • Advanced Content Analysis in Google Analytics

    Jeffalytics
    24 Mar 2015 | 5:15 pm
    Posted by Jeffalytics We analyze the performance of our content every day. Sometimes it's subconscious, like when we check the number of tweets we get from a new blog post. Other times, we make more conscious efforts, like reviewing performance metrics in Google Analytics.  This feedback—both formal and anecdotal—informs what we do next. It influences future blog posts and validates our strategies. Reviewing content performance on a regular basis has been key to the growth of many online publishers. We should all be taking note of these successes as we build our own content marketing…
 
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    SEO Book

  • Google Mobile Search Result Highlights

    Aaron Wall
    18 Mar 2015 | 4:19 pm
    Google recently added highlights at the bottom of various sections of their mobile search results. The highlights appear on ads, organic results, and other various vertical search insertion types. The colors vary arbitrarily by section and are patterned off the colors in the Google logo. Historically such borders have conveyed a meaning, like separating advertisements from organic search results, but now the colors have no meaning other than acting as a visual separator. We recently surveyed users to see if they understood what the borders represented & if they felt the borders had any…
  • Responsive Design for Mobile SEO

    Aaron Wall
    26 Feb 2015 | 3:49 pm
    Why Is Mobile So Important? If you look just at your revenue numbers as a publisher, it is easy to believe mobile is of limited importance. In our last post I mentioned an AdAge article highlighting how the New York Times was generating over half their traffic from mobile with it accounting for about 10% of their online ad revenues. Large ad networks (Google, Bing, Facebook, Twitter, Yahoo!, etc.) can monetize mobile *much* better than other publishers can because they aggressively blend the ads right into the social stream or search results, causing them to have a much higher CTR than ads on…
  • You Can't Copyright Facts

    Aaron Wall
    11 Feb 2015 | 6:16 pm
    The Facts of Life When Google introduced the knowledge graph one of their underlying messages behind it was "you can't copyright facts." Facts are like domain names or links or pictures or anything else in terms of being a layer of information which can be highly valued or devalued through commoditization. When you search for love quotes, Google pulls one into their site & then provides another "try again" link. Since quotes mostly come from third parties they are not owned by BrainyQuotes and other similar sites. But here is the thing, if those other sites which pay to organize and…
  • Mozilla Firefox Dumps Google in Favor of Yahoo! Search

    Aaron Wall
    19 Nov 2014 | 4:03 pm
    Firefox users conduct over 100 billion searches per year & starting in December Yahoo! will be the default search choice in the US, under a new 5 year agreement. Google has been the Firefox global search default since 2004. Our agreement came up for renewal this year, and we took this as an opportunity to review our competitive strategy and explore our options. In evaluating our search partnerships, our primary consideration was to ensure our strategy aligned with our values of choice and independence, and positions us to innovate and advance our mission in ways that best serve our users…
  • Peak Google? Not Even Close

    Aaron Wall
    16 Nov 2014 | 7:57 am
    Search vs Native Ads Google owns search, but are they a one trick pony? A couple weeks ago Ben Thompson published an interesting article suggesting Google may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than online search ads. According to Forrester, in a couple years digital ad spend will overtake TV ad spend. In spite of the rise of sponsored content, native isn't even broken out as a category. Part of the issue with native advertising is it can be blurry to break out some of it. Some of it is obvious, but falls into multiple categories, like video…
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    Search Engine Journal

  • This Month in #ContentMarketing: March 2015 by @dantosz

    Danielle Antosz
    31 Mar 2015 | 9:50 am
    This month's #ContentMarketing roundup includes several articles to help grow your content marketing efforts in the coming months.The post This Month in #ContentMarketing: March 2015 by @dantosz appeared first on Search Engine Journal.
  • How to Leverage Email Marketing for Your Online Shop by @tdevalk

    Thijs de Valk
    31 Mar 2015 | 8:01 am
    This post will go into how you can leverage email marketing in your e-commerce business to gain new, lost or recurring clients.The post How to Leverage Email Marketing for Your Online Shop by @tdevalk appeared first on Search Engine Journal.
  • Microsoft, Yahoo to Renegotiate Terms of Search Partnership by @mattsouthern

    Matt Southern
    31 Mar 2015 | 6:03 am
    According to a report from Reuters, Microsoft and Yahoo are extending the deadline to renegotiate the terms of a search partnership that was formed in back in 2010. The deal was signed for 10 years, with at opportunity to renegotiate terms after the 5 year mark. The two companies can either make changes to the terms originally agreed on, or terminate the partnership. The negotiations have already exceeded 30 days, but the two companies have agreed to extend the deadline another 30 days. Yahoo stated it values the partnership with Microsoft and will continue discussions, while Microsoft…
  • The Rise of the Brand Newsroom: Why Brands are Becoming Publishers by @ItIsMillerTime

    Derek Miller
    31 Mar 2015 | 5:23 am
    Traditional marketing was built for relevancy and efficiency, but not to generate quality assets. Because of this, the "brand newsroom" trend grew.The post The Rise of the Brand Newsroom: Why Brands are Becoming Publishers by @ItIsMillerTime appeared first on Search Engine Journal.
  • Understanding The Difference Between Queries And Keywords And What To Do About It by @neilpatel

    Neil Patel
    31 Mar 2015 | 4:08 am
    Editor Note: Neil was the opening speaker for our SEJ Summit in Santa Monica this year, hosted by our partner, Searchmetrics. Want to learn more from speakers like him at our Summits throughout the year in NYC, Chicago, Dallas, San Francisco, Miami, and London? Sign up for a FREE ticket today! In casual conversation, the terms “keyword” and “query” mean roughly the same thing. We know what someone is saying (or writing) when we see the word “query” where it should be the word “keyword.” But there is a difference between the two. A query is different from a keyword. This…
 
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    Bruce Clay, Inc. Blog

  • Oh, the Challenges SEO Tools Can Solve – Announcing SEOToolSet 6

    Paula Allen
    30 Mar 2015 | 8:30 am
    Oh, the Challenges SEO Tools Can Solve – Announcing SEOToolSet 6 was originally published on BruceClay.com, home of expert search engine optimization tips. The SEOToolSet is a suite of organic optimization tools built by SEOs, for SEOs. We created these SEO tools to help us do our jobs better and we hope, in turn, they can help you do your job better, too. Today we’re launching SEOToolSet 6, the sixth generation of our tools. From the first-ever web page analysis program that Bruce Clay himself wrote in 1997 until now, our SEO software has always had a singular goal: Give SEOs the tools…
  • Apps: The New SEO Frontier?

    Kristi Kellogg
    27 Mar 2015 | 2:00 pm
    Apps: The New SEO Frontier? was originally published on BruceClay.com, home of expert search engine optimization tips. On Feb. 26, Google announced it would “surface content from indexed apps more prominently in search.” This announcement brings up an important question for digital marketers: are apps the new SEO frontier? Did Someone Say Ranking Boost? Google’s Feb. 26 announcement that the search engine will now “surface content from indexed apps more prominently in search” is significant news for SEOs. If a user has downloaded your app, your app content can…
  • How to Configure a Custom 404 Error Page (Apache Server Edition)

    Chelsea Adams
    18 Mar 2015 | 10:30 am
    How to Configure a Custom 404 Error Page (Apache Server Edition) was originally published on BruceClay.com, home of expert search engine optimization tips. A 404 File Not Found page – also known as a 404 error page – is a web page that lets a user know when the page they are trying to access cannot be located. A custom 404 error page is a 404 error page that is crafted thoughtfully with user experience in mind. Custom 404 error pages are put into place to fend off confusion, explain the situation, and offer thoughtful next steps that keep the ball rolling. To get a custom 404 error page…
  • Two Power Players Talk SEO & Social: Bruce Clay and David Amerland’s Video HOA

    Kristi Kellogg
    12 Mar 2015 | 10:59 am
    Two Power Players Talk SEO & Social: Bruce Clay and David Amerland’s Video HOA was originally published on BruceClay.com, home of expert search engine optimization tips. Bruce Clay shared his marketing insights on SEO, branding and social media yesterday on “Social Media Today Power Talk,” a monthly digital marketing show hosted by David Amerland. Amerland is the author of many digital marketing books, including “SEO Help: 20 Semantic Search Steps,” “Google Semantic Search,” and “Google+ Hangouts for Business,” and a stand-out…
  • Make Raw Data Meaningful: Excel Formulas and Data Visualization

    Virginia Nussey
    5 Mar 2015 | 5:15 pm
    Make Raw Data Meaningful: Excel Formulas and Data Visualization was originally published on BruceClay.com, home of expert search engine optimization tips. In this SMX West liveblog coverage of the session “Expert Excel Essentials,” we’re reminded that Excel is a versatile problem-solving tool that nearly everyone has access to. Let’s turn raw data into something that people understand and can make decisions using! Moderator Chris Sherman says that an Excel-focused session has been running at SMX for a few years. It started as an experiment. Search marketers know Excel…
 
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    SEO by the Sea

  • How Named Entities Connected to Trending Topics can be used to Address Real Time Search Results

    Bill Slawski
    25 Mar 2015 | 11:32 am
    When someone performs a search at one of the major search engines, the search engine focuses upon returning as quick and helpful an answer as possible. Part of that can involve looking the query up in a “trending topics” database to see if there’s some recent news that should be reported to the searcher. This … Continue reading How Named Entities Connected to Trending Topics can be used to Address Real Time Search Results → The post How Named Entities Connected to Trending Topics can be used to Address Real Time Search Results appeared first on SEO by the Sea.
  • SEO from Google’s Direct Answers

    Bill Slawski
    20 Mar 2015 | 11:22 am
    Google has started showing Direct answers to questions related to SEO. That has made me wonder how much someone could learn about SEO at Google with those direct answers, and I wanted to see what terms Google was showing results from and which sources. I expect there to possibly be a log of churn in … Continue reading SEO from Google’s Direct Answers → The post SEO from Google’s Direct Answers appeared first on SEO by the Sea.
  • Google’s Knowledge Cards

    Bill Slawski
    18 Mar 2015 | 4:40 pm
    In the Google patent “Providing Knowledge Panels With Search Results” is a reference to an earlier Google patent filing describing Knowledge Cards in depth. The patent provision is titled, “Apparatus and Method for Supplying Search Results with a knowledge Card”, and it is identified as being Patent Application No. 61/515,305, filed on Aug. 4, 2011. … Continue reading Google’s Knowledge Cards → The post Google’s Knowledge Cards appeared first on SEO by the Sea.
  • Semantic SEO in San Diego (Presentations are available)

    Bill Slawski
    15 Mar 2015 | 12:33 pm
    On Tuesday, March 17, 2015 we held a Lotico San Diego Semantic Web on the topic of SEO meets Semantic Web. It was a free meetup and we had a number of people who have signed up to attend the lectures and network. We had Green Pizza (Pesto and Spinach varieties), and green snacks and … Continue reading Semantic SEO in San Diego (Presentations are available) → The post Semantic SEO in San Diego (Presentations are available) appeared first on SEO by the Sea.
  • How Google may Rank Users in Streams

    Bill Slawski
    9 Mar 2015 | 5:25 pm
    A couple of years ago, Google published a patent that described how the search engine migh rank user generated content in something like Google Plus. I wrote about that in the post, How Google Might Rank User Generated Web Content in Google + and Other Social Networks. The patent described in that post seemed like … Continue reading How Google may Rank Users in Streams → The post How Google may Rank Users in Streams appeared first on SEO by the Sea.
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    SEO Theory

  • Who Needs to Be Mobile-ready by April 21, 2015?

    Michael Martinez
    25 Mar 2015 | 3:18 pm
    Since even some mainstream news media sites are now reporting on Google’s April 21 deadline for making Web content “mobile friendly” we can assume that a lot of people outside the usual marketing circles have at least heard about the…Read more →
  • Test: Can YOU Find the Bolded Viagra Keyword on this Page?

    Michael Martinez
    16 Mar 2015 | 11:32 am
    Warning: This is an SEO test designed only for the most advanced Web marketers.  Anyone else may pass the test by using common sense. Disclaimer: No animals or ball baiting Tweets were used in the production of this article.  However,…Read more →
  • Why Correlation Studies Hurt Your Web Marketing

    Michael Martinez
    16 Mar 2015 | 5:00 am
    The less attention you pay to Web marketing correlation studies the better informed you will be about how to market on the Web.  That is because correlation studies create negative knowledge.  Call it unknowledge, ignorance, pseudo-knowledge, or simply stupidity but by…Read more →
  • .@googlewmc Mobile Usability Tool Fails the Test … AGAIN

    Michael Martinez
    26 Feb 2015 | 12:23 pm
    UPDATE 2015-02-27 Googler Doantam Pham replied to my discussion in the Google Webmaster Forums. As I suspected, the images were the cause of the disparity in the test results between the two sites. The problem remains, though. While I can…Read more →
  • New SEO Myths and Lies in 2015

    Michael Martinez
    26 Feb 2015 | 5:30 am
    Since the pseudoscientific brigade continues to publish false and misleading statements about really simple technical stuff, let’s just round up the latest SEO lies and myths for another round of debunkery. We have 10 months left in the year. Maybe…Read more →
 
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    StepForth Web Marketing Inc.

  • SEO 101 Podcast – Episode 213- Mar 4th, 2014

    Sarah-Hannah Bedard
    4 Mar 2015 | 10:18 am
    Ross Dunn speaks with Rebecca Kirstein, a certified Google Business View photographer. She is on to talk about the Google Business View process for local search they created and how it can help with local results. This March 4th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes.  Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast – Episode 213- Mar 4th, 2014 appeared first on StepForth Web Marketing Inc..
  • SEO 101 Podcast – Episode 212- Feb 25th, 2014

    Sarah-Hannah Bedard
    25 Feb 2015 | 10:16 am
    Ross Dunn and John Carcutt answer listener questions on mobile friendly SERPs, temporary landing pages while redesigning websites,  and inbound vs outbound links. Plus they discuss some headlines that include Photos are No longer the King of Facebook and Despite Documented Performance Lift Brands Still Confounded By Local Search. This February 25th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes.  Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast –…
  • SEO 101 Podcast – Episode 211- Feb 18th, 2014

    Sarah-Hannah Bedard
    18 Feb 2015 | 10:13 am
    Understanding and Explaining A Realistic SEO Timeline; In 2015, Your Job As An SEO Isnt Actually SEO or Your Job As An SEO Should Be Just SEO; Wildcards Can Be Used in Google Suggest. This February 18th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes.  Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast – Episode 211- Feb 18th, 2014 appeared first on StepForth Web Marketing Inc..
  • SEO 101 Podcast – Episode 210- Feb 4th, 2014

    Sarah-Hannah Bedard
    4 Feb 2015 | 12:58 pm
    Ross Dunn and John Carcutt discuss  linkbuilding tactics, public hatred for Google Mapmaker, Quality Content Guidelines, Google Now Supports Crawling and Indexing Locale-Adaptive Web Pages, and Matt Cutts Talking About The Early Days At Google. This February 4th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes.  Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast – Episode 210- Feb 4th, 2014 appeared first on StepForth Web Marketing Inc..
  • SEO 101 Podcast – Episode 209– Jan 14th, 2014

    Sarah-Hannah Bedard
    14 Jan 2015 | 12:53 pm
    Ross Dunn and John Carcutt describe in detail why SEO can be spelled A.R.T. A = Authority Link Profile Social References/Engagement Local Citations R = Relevancy Keyword vs Topics (meaning) Content Content Types T = Trust Algos: Good vs. Bad Tactics Crawlability Technology/Mobile Podcast: Read More This January 14th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes.  Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast – Episode 209– Jan 14th, 2014…
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    The Search Agents

  • How Hard Will Google’s Mobilegeddon Hit Your Site?

    David Garcia
    30 Mar 2015 | 11:45 am
    Google’s massive mobile update is on its way, slated to start a little less than a month from now – on April 21st. A member of the Google Webmaster Team just announced this update will be significantly larger than Panda and Penguin. This warning, coupled with the blog post Google released nearly two months ahead of the update, further underlines the impending extensiveness of this algorithmic change. If we take a second to think about how large Panda and Penguin already were – Panda docked all websites engaging in sub-standard page quality practices (it specifically checked the content…
  • Facebook Exiling Spammers Once and For All

    David Garcia
    25 Mar 2015 | 10:01 am
    Phone spammers that is. In a report published over the weekend, Android Police caught what appears to be a new phone app on the horizon from Facebook. The app, appropriately called ‘Phone’, seems like it will provide enhanced information about numbers on your incoming phone call log, much like current caller ID apps. What differentiates this new app from its predecessors? Its connection to Facebook’s vast and detailed data set, which grows exponentially more diverse each day via people and businesses’ constant uploads and interactions. With ‘Phone’, Facebook could, for example,…
  • The Write Stuff: How to Reverse-Engineer Your Content Strategy

    Gregory Sidor
    12 Mar 2015 | 1:39 pm
    Content marketing has become such a cliché topic that even articles declaring it cliché are old hat. Many companies have bloggers publishing on a daily basis – I’m sure there’s a light-switch manufacturer out there with a very compelling listicle about dimmer switches. Google has been forthright about the importance of having quality content on your site, and that’s why so many businesses feel obliged to go beyond the simple product listing page. Along with this opportunity comes the danger of creating content that no one (including the search engines) is interested in…
  • Display Retargeting for the B2C Marketer

    Daniel Carr-Crawford
    2 Mar 2015 | 11:54 am
      Last week, we explored how B2B marketers can best benefit from display retargeting campaigns. This week, let’s take a deep dive into B2C display retargeting campaign strategy. The B2C Marketer The prime asset all marketers, B2B, B2C, and beyond, must develop prior to launching their display retargeting campaigns is a diverse set of creative copy. By nature, display retargeting serves customers ads over and over and over again. To avoid becoming monotonous droll, you want to diversify your assets to serve customers as many different versions of ads as possible. With this goal in mind,…
  • Display Retargeting for the B2B Marketer

    Daniel Carr-Crawford
    23 Feb 2015 | 9:49 am
    Last year, display retargeting became the major player in online marketing. According to a report commissioned by Adroll, the majority of US brands committed 10-50% of their budgets to retargeting in 2014. This staggering percentage shows just how drastically the digital marketing industry is shifting toward reengaging customers via tracking. Just tracking customers isn’t the only ingredient making up the recipe for display retargeting success though – you also need to strategize. Any brand launching a display retargeting campaign must first develop a targeted strategy tailored to the…
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    Techipedia | Tamar Weinberg

  • What’s Your Work Ethic? An Argument for Remote Employees

    Tamar Weinberg
    19 Mar 2015 | 5:45 am
    We live in a connected culture. Whereas a mere decade ago, we were on a slower Internet (for the most part), strides in technology have enabled us to be more productive in our online communications. Email is still a pretty ubiquitous method of chatting with people around the world whether for business or pleasure, and new collaboration tools such as Slack and HipChat create always-on virtual meeting experiences. Video chat speaks to our accountability for our presence by a computer, and facilitates global meetings, enabling a seamless culture wherever one is. Our cellular devices are…
  • A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

    Guest Author
    12 Mar 2015 | 5:50 am
    As many of you know, I’m working with influencer marketing platform, The Shelf. The article below is not mine but is probably one of the best guest posts I’ve ever received here. It was originally posted on The Shelf’s blog (which by the way, is amazing), but I wanted to amplify its lessons because this post is oh-so-great. This article is authored by Lauren Jung, co-founder of The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if…
  • Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

    Tamar Weinberg
    11 Feb 2015 | 6:46 am
    What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? These are good and absolutely fair questions. AddShoppers** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online…
  • PR Pros: You’re still doing it wrong, even if you have a six figure income

    Tamar Weinberg
    4 Feb 2015 | 5:03 am
    I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible. Today, I sell training modules on my inbox zero process. Public relations, especially in the age of blogging, has been quite a nightmare, to the point that in 2009, I called most PR pros public relations spammers. Many have blatant disregard for what people write about, and will use a distant mention…
  • Why Customer Service is the Future of Social Marketing

    Tamar Weinberg
    28 Oct 2014 | 5:30 am
    In 2006, social media was building steam in the United States. With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. And make their marks they did. Digg was an incredibly powerful platform to drive traffic and pageviews to reasonably good content. Initially, the network really had the cream of the Internet crop on its frontpage, and the “Digg effect” would take websites down just like that. Visitors flocked to the homepage…
 
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    Dev Basu

  • 5 Reason “Why” is such a Powerful Question

    Dev Basu
    30 Mar 2015 | 7:29 pm
    Toddlers often have more clarity and curiosity in life than most adults. Categorically, they aren’t afraid of asking “why?” to seemingly every question that has an obvious answer. It’s no wonder that asking higher quality questions leads to better outcomes in your personal and professional life. So the real question is why do we not ask “why” more? Why do we assume we already know the answer, and become more preoccupied with asking what, how, when, and who? If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55…
  • Persistence vs Perseverence

    Dev Basu
    26 Oct 2014 | 10:29 am
    What 5 years of looking in the rear-view mirror of a rapidly growing digital marketing agency taught me. It is in times of security that the spirit should be preparing itself for difficult times; while fortune is bestowing favors on it is then is the time for it to be strengthened against her rebuffs.”— Seneca. I dreaded going into work. The environment was so toxic that you could feel the tension in the air. Business was great but the powers that be decided to turn the tables on me by re-writing my role. Work just wasn’t fun anymore. The last straw came when my boss told me to…
  • Deconstructing Motivation: 7 Things I’ve Learned in the Last 7 Years

    Dev Basu
    3 Aug 2014 | 5:29 pm
    People often say that motivation doesn’t last. Well, neither does bathing; that’s why we recommend it daily. – Zig Ziglar The struggle is real. It’s just so much easier to “do nothing” even when there is so much that need’s to get done. To combat overwhelm, a to-do list is simply not enough. Prioritization and the 80/20 rule aren’t either. What you really need is that inner fuel that keeps pushing you harder, like a motivational high that gets you in the zone. What separates highly motivated people from those who struggle to find their own…
  • How to Deliver the Perfect Client Pitch

    Dev Basu
    4 Jul 2014 | 5:10 pm
    If you work as a consultant or for an agency, you probably spend a fair amount of time being remarkable, convincing, and irresistible. Of course, not all days turn out that way, and I have had a number of client pitches that could have gone better. What matters most is being able to learn from mistakes, and perfecting pitch techniques as you go along. In my opinion, it’s not enough to just deliver a seemingly good pitch on the surface, but rather to read between the lines and peer into your audience’s thoughts. Key Pitch Indicators 1. Overtones We recall only about 50% of information…
  • How to Bring a Little Joy in Everything You Build.

    Dev Basu
    1 Jul 2014 | 6:54 pm
    You could have the slickest new toy, with the biggest screen, the fastest software, and beautiful user experience…and it wouldn’t matter unless you make your product memorable.  Memorable. Not just because it is the greatest thing since sliced bread or because it saves you hours every day or because it just freakin’ works, but memorable because it brings you joy every time you experience it.This is not about user experience in it’s traditional sense. This is about maximizing user happiness. The smallest things can make the difference.This weekend my wife Amy bought me a Kindle…
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    Search Engine People Blog

  • How To Get Started With An Email List

    Leo Dimilo
    31 Mar 2015 | 6:25 am
    Choosing a provider should not be based on price but on needs. The reality is that most email autoresponder services are priced so competitively that price doesn't matter. Don't go with a free service though. Post from: Search Engine People SEO BlogHow To Get Started With An Email List--Written by Leo Dimilo, Leo Dimilo The post How To Get Started With An Email List appeared first on Search Engine People Blog.
  • Social Media Marketing: The Tips Beyond The "Engage" Cliche

    Ben Austin
    30 Mar 2015 | 7:25 am
    We have all read the “engage” story a million and one times when reading about social networking for businesses and to be quite frank I’m sick of the repetition. Post from: Search Engine People SEO BlogSocial Media Marketing: The Tips Beyond The "Engage" Cliche--Written by Ben Austin, http://www.absolutedigitalmedia.co.uk/whats-trending/ The post Social Media Marketing: The Tips Beyond The "Engage" Cliche appeared first on Search Engine People Blog.
  • Email Marketing: How to Get Started in 1 Day

    Brett Alan
    27 Mar 2015 | 7:55 am
    Email marketing is incredibly effective, we all know that. But how do you get your own campaigns up and running without investing bunches of time and energy? Post from: Search Engine People SEO BlogEmail Marketing: How to Get Started in 1 Day--Written by Brett Alan, StartSEOCompany.com The post Email Marketing: How to Get Started in 1 Day appeared first on Search Engine People Blog.
  • No Prying Google Eyes: Piwik Web Analytics For WordPress

    Stephan Miller
    26 Mar 2015 | 7:25 am
    While it seems as if Google Analytics has become the de facto installation for web analytics, giving Google your data may not always be a good thing. Piwik Web Analtyics does just about the same job but from the safety and privacy of your own server. Post from: Search Engine People SEO BlogNo Prying Google Eyes: Piwik Web Analytics For WordPress--Written by Stephan Miller, Kansas City SEO The post No Prying Google Eyes: Piwik Web Analytics For WordPress appeared first on Search Engine People Blog.
  • How To Protect Your Website From Malware

    John Medina
    25 Mar 2015 | 6:55 am
    There are multitudes of bots out there, and they're not all as friendly as this guy. Evil Robots Want In On Your Web Party "Wait. What's a bot?" you might ask. A bot is a piece of automated software with a set of predetermined functions. On the web, robots are also referred to as crawlers, […] Post from: Search Engine People SEO BlogHow To Protect Your Website From Malware--Written by John Medina, The post How To Protect Your Website From Malware appeared first on Search Engine People Blog.
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    bestwebdesignseocompany.com

  • What Lies Ahead For SEO and Web Three Point Zero

    23 Mar 2015 | 12:34 pm
    You should start your SEO with effective on site webpage optimization, link building while important pales in comparison to this. More than ever search engines are ranking websites with two qualifiers, internal linking structure and your web content. Link building without good on site search optimization isnít going to be as effective plain and simple. Search engines have evolved greatly this is no longer 2005 where you could just buy some cheap links and spam profile links and do black hat tactics like referrer spam to get ranked. Today Google places a lot of importance on your site itself.
  • Improving Your Margins Through Up Selling Is Important With Online Ecommerce

    25 Feb 2015 | 10:06 am
    In our everyday life we are exposed to up-selling all the time. Every time we go through the drive through we are asked if we would like to super-size this or that for 40 cents extra, or if we would like fries with that. At restaurants they offer to upgrade our drinks to premium spirits for a small extra fee. Online it plays out differently but the process is much the same. Up-selling is just getting customers who are already committed to purchasing a product and are already engaged in the buying process to add more products to the shopping cart. The most effective way to do this is to…
  • Finding The Right Influencers and Sources Is Key Towards Growing Online in 2015

    10 Feb 2015 | 5:17 pm
    What is one of the big hurdles with online marketing? Reaching out to the masses of course. There are many ways to connect to your potential customer base and build up your business platform, so many ways in fact we often get lost in a sea of opportunity. The real problem is knowing which avenues to pursue, which avenues will lead us to success. The problem with online marketing is there are too many self proclaimed Guru’s all of which are trying to sell you the “secrets” to success. I am going to give you one of the keys to success, I am not going to try and sell you…
  • Make Better Use Of Social Media in 2015 With These Tips

    29 Dec 2014 | 10:42 am
    In order to kick start your 2015 upcoming social media blitz you need to start with a carefully laid out plan. What are your businesses goals? Who are your targeted demographics? How does your target audience use social media? The answer to the last question will greatly determine which social media outlets to use and how you are going to use them. You also need to figure out what message you wish to send to your target audience. As far as goals social media can do the following: * Increase your website traffic and garner return traffic provided your websites content has something to offer…
  • Google Adwords Tips For A Succesful Holiday Season In 2014

    26 Nov 2014 | 7:49 am
    Google often puts out information every month to help marketers reach relevant target audiences. After all Google is all about relevance in search, and Google helps marketers do their job better if it means keeping search results relevant. This year it seems more and more people simply cannot sleep, as this holiday season online shoppers are taking up nocturnal searching habits more and more according to Google. Google’s latest statistics show about one third of all shopping terms searched for are taking place between the hours of 10 p.m. and 4 a.m. Shoppers no longer are confined to…
 
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    Sugarrae aka Rae Hoffman

  • The Power of Channels for Increasing AdSense Revenue

    Rae Hoffman
    16 Mar 2015 | 12:16 pm
    I don’t like depending solely on Webmaster Welfare (Adsense). I prefer to get my website income from multiple streams, placing the heaviest emphasis on affiliate marketing. However, we create our websites for users. That means that we focus on informing the visitor and not simply writing posts with the sole goal being to make money... Read More The post The Power of Channels for Increasing AdSense Revenue appeared first on Sugarrae.
  • One Change Increased My List Opt-In Conversion Rate By 56.35%

    Rae Hoffman
    23 Feb 2015 | 8:00 am
    I see advice on a constant basis about how to increase your newsletter subscriptions. Most of the time, they are part of a generic list with claims about doubling or tripling conversion rates, yet I very rarely see them accompanied by actual analytical data confirming the recommendations. So a few months ago, I set out... Read More The post One Change Increased My List Opt-In Conversion Rate By 56.35% appeared first on Sugarrae.
  • The Penguin Whisperer

    Paul Macnamara
    8 Jan 2015 | 8:28 am
    Note from Rae: Welcome to the first ever guest appearance by someone in my Rants in Bitchland category. And let me assure you, that takes a special pair of skills combined with a big pair of balls. And Paul Macnamara has both. If you’ve been around any length of time, you’ve likely seen people make... Read More The post The Penguin Whisperer appeared first on Sugarrae.
  • Integrating AdSense into Google Analytics (& Why You Need to Do It RIGHT NOW)

    Rae Hoffman
    16 Dec 2014 | 10:16 am
    Did you know that Google now allows you to import your AdSense data into Google Analytics? Did you know that once imported into Google Analytics, you have access to granular AdSense data that is not available through standard AdSense reporting? Do you know what to DO with this information to make more money? I’ve got... Read More The post Integrating AdSense into Google Analytics (& Why You Need to Do It RIGHT NOW) appeared first on Sugarrae.
  • OIO Publisher Ad Manager Plugin Review (& How to Guide)

    Rae Hoffman
    28 Jul 2014 | 7:00 am
    I have a particular site (powered by WordPress) that has a high demand for banner advertising. I was tired of cutting in the ad networks on advertising space sales, so I went in search of a fully automated native advertising plugin. I ended up going with the OIO Publisher plugin. I wanted an automated solution... Read More The post OIO Publisher Ad Manager Plugin Review (& How to Guide) appeared first on Sugarrae.
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    Search Engine Guide : Small Business Search Marketing

  • 7 SEO-Boosting Tactics You Might Be Neglecting

    31 Mar 2015 | 11:00 am
    by Jayson DeMers When thinking about SEO, it's tempting to concentrate on what's occurring behind-the-scenes and neglect better ways to increase exposure. Whether you're directly dealing with SEO or looking to compliment your existing SEO presence with tactics for additional exposure, it's important to continually focus on developing and growing your digital marketing strategy. On-Page vs. Off-Page SEO FactorsWhen you look at SEO, it's important to understand the difference between on-page and off-page factors. While these two groups work together for the greater good of increasing…
  • 4 Ways to Humanize Your Online Marketing Campaign to Drive Sales

    30 Mar 2015 | 10:26 am
    by Jayson DeMers Online stores are incredibly convenient, and they bring in plenty of customers who don't want to make the trip to a physical location. However, they just don't have the same feel as a physical store. One of the biggest reasons is that there's no human interaction with online transactions. One of the best things you can do to improve your marketing and drive online sales is humanize your online business.A marketing campaign directed toward individuals creates a better experience for all parties. The users feel like they're being taken care of, and your company reaps the…
  • 8 Local SEO Tips For Small Business Owners in 2015

    24 Mar 2015 | 12:46 pm
    by Jayson DeMers As Google shifts to a more semantic-heavy strategy in 2015, it's becoming progressively more important for small businesses to focus on local SEO to drive both targeted website traffic and foot traffic. In particular, there are a few tips and tricks you'll want to spend your time perfecting.Pay Attention to PigeonWhile all signs have pointed towards the importance of local search for quite some time, the official 'stamp of approval' came when Google released its newest algorithm on July 24, 2014. Dubbed "Pigeon," Moz's algorithm change report says, "Google shook the local SEO…
  • How to Build an Online Portfolio and Drive Traffic To It

    23 Mar 2015 | 1:40 pm
    by Jayson DeMers When you're a web designer, graphic designer, or similar professional in a creative field, you have two essential tools for attracting new clients: word of mouth and a stellar portfolio. The latter can be invaluable so it's critical that you're able to build a strong one and drive traffic to it.Neglect these tasks and you'll be at a disadvantage, but if you can maximize your portfolio you will increase your chances of landing new opportunities. Quick tips for building a killer design portfolio on lineWhile you might still have reasons to carry a physical portfolio,…
  • How do you post to your blog every day?

    19 Mar 2015 | 9:25 am
    by Mike Moran One of my colleagues calls me "committed." Others think I should be committed. But one way or the other, I post an entry to my blog every work day. How do I do it? Often, it's a labor of love, but sometimes it feels like a chore. I find something I think is worth saying every day, but I admit that it is not always easy. Today, it was easy, because I can tell you all of the things that I do to post every day. First, I cheat by asking other people to post to my blog. It might strike you as the easiest way to fill the days, and in some ways it is. We have a great staff of…
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    Online Marketing Blog - TopRank®

  • 12 Tools to Help You Optimize Your Social Media Marketing Results

    Debbie Friez
    31 Mar 2015 | 4:00 am
    Strategy gives you direction, but tools help you get there quicker, says Ian Cleary, founder, RazorSocial at Social Media Marketing World. Once you have a strategy, then you need tools to help you save time and provide value. Twenty-six percent of marketers spend 6-10 hours a week on social media. Let’s explore twelve possible problems and the tools that can help solve those problems and make you more productive. 12 problems and the tools to solve them 1. People not seeing your content? Consider using PostPlanner, which was just a Facebook planner up until it recently added Twitter. You…
  • How to Create and Repurpose Content That Customers Really Want

    Brooke Furry
    30 Mar 2015 | 2:50 pm
    According to Content Marketing Institute and Marketing Profs, 50% of marketers say that producing content consistently is a top challenge. Our clients at TopRank Online Marketing verify this statistic every day – as does our own team. Substantial content that answers audience questions in an authoritative way doesn’t grow on trees. Good content takes precious time and energy to create! You’ll be happy to hear that marketers don’t need to create more content – they just need to create smarter content. This is where the idea of repurposing comes in – and Lee…
  • How Big Brands Measure and Communicate Social Media Success

    Debbie Friez
    30 Mar 2015 | 11:00 am
    L-R: Susan Beebe, Chuck Hemann, Christopher Penn and Dan Gingiss We have all struggled with what to measure to show how our social media program is performing. Additionally, how do you best communicate the results to executives, managers and other stakeholders? At the Social Media Marketing World conference, experts from Discover Financial Services, Tyson Foods and Intel Corporation reviewed tactics for showcasing their successes. Steps to Measurement Success The first step is to find the stakeholders across the organization, which might be an internal audience of executives or managers or an…
  • How Content Marketers Can Tell Better, More Strategic Stories

    Brooke Furry
    30 Mar 2015 | 4:00 am
    As a marketer, are you a good storyteller? Do you have a content marketing strategy that guides your storytelling? Maybe you already know how to build a content marketing strategy, but you’re curious to know how to improve it. Jason Miller, senior manager of content marketing for LinkedIn Marketing Solutions, is a natural storyteller – and he has awesome storytelling tips for marketers. (Disclosure: LinkedIn is a TopRank Marketing client) In his session at Social Media Marketing World 2015 in San Diego, Jason kept the audience captive, sharing what seemed like a million excellent…
  • Facebook Marketing: Hidden Tactics and Tricks from Leading Brands at #SMMW15

    Debbie Friez
    27 Mar 2015 | 11:00 am
    Michael Frenech, Cameron Partridge, Joel Price and Matt Gentile How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World (#SMMW15) panel touted engagement as a key to a great community. Facebook Marketing Planning One key to great content goes back to planning. Joel Price, manager of new media, San Diego Chargers, says they review the week’s Facebook performance each Monday and plan posts for the weekend (and the week ahead) each Friday. In addition to…
 
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    John Battelle's Search Blog

  • What’s NewCo? These Videos Will Help

    jbat
    31 Mar 2015 | 12:24 pm
    The post What’s NewCo? These Videos Will Help appeared first on John Battelle's Search Blog. The NewCo festival model is counter-intuitive, so we made these videos to help explain what the fuss is all about. I thought I’d share them here. The first one features folks talking about their experience attending festivals, and the second one features host company presentors doing the same. Enjoy! (Oh, and NewCo New York registration is open now, sign up before the best sessions fill – more than a dozen, including TED, NYT, Gimlet, VaynerMedia, and BuzzFeed, are nearly…
  • A Few Questions For Publishers Contemplating Facebook As A Platform

    jbat
    23 Mar 2015 | 9:57 pm
    The post A Few Questions For Publishers Contemplating Facebook As A Platform appeared first on John Battelle's Search Blog. Well, it’s happening. According to no less authoritative source than The New York Times, The New York Times is preparing to plant a taproot right inside the highly walled garden that is Facebook. As Times’ executives contemplate moving The Grey Lady squarely under the rather constrictive confines of Facebook’s terms of service, they may be comforting themselves with a few palliative pretty-much-truths: We may be putting our content on Facebook’s platform,…
  • With Meridian, Sovrn Levels the Playing Field For Publishers

    jbat
    8 Mar 2015 | 8:31 pm
    The post With Meridian, Sovrn Levels the Playing Field For Publishers appeared first on John Battelle's Search Blog. A long, strange, and ultimately rewarding trip, that’s what many involved in the past ten years at Federated Media, Lijit, and now sovrn Holdings might say. One year ago, give or take, we sold FM’s assets to LIN Media, and created sovrn Holdings, a programmatic data business focused on one mission: to foster an ecosystem where independent and influential publishers can thrive. Sovrn has had an extraordinary year. It’s led the way in the fight against…
  • Maybe The Best Way To Change the World Is To Start a Company

    jbat
    26 Feb 2015 | 7:03 pm
    The post Maybe The Best Way To Change the World Is To Start a Company appeared first on John Battelle's Search Blog.   (image) This piece from Smithsonian caught my eye today – Young People Mistrust Government So Much They Aren’t Running for Office. It covers a Rutgers professor who studies millennial attitudes towards politics, and concludes that the much-scrutinized generation abhors politics – logging a ten point decrease in sentiment toward government in just the past decade or so. But I have a different take on why our recent college and high school graduates…
  • Your Network Transcends Time – Care For It

    jbat
    12 Feb 2015 | 8:55 pm
    The post Your Network Transcends Time – Care For It appeared first on John Battelle's Search Blog. Every year around this year I fly to Arizona and attend the IAB Annual Meeting, a confab of 1000+ executives  in the interactive media business. Yes, it’s a rubber-chicken boondoggle – what ballroom-based warm-climated event in February isn’t? – but I go because I get to catch up with dozens of colleagues and friends, and I usually connect to a handful of interesting new folks as well. I hate the travel and despise most hotel rooms, but on balance, well…
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    Ask Kalena

  • Common Questions Asked at SEO Job Interviews

    Kalena Jordan
    25 Mar 2015 | 3:32 am
    Based on conversations I’ve had recently, many of my students and blog readers are either seeking a new job in the SEO field or looking to switch existing SEO gigs this year. Inevitably, the subject of potential interview questions will arise. How exactly should you prepare for a SEO interview? What type of questions can you expect to be asked? Will they be highly technical? Scenario-based? Or will they be all about your past experience? In a nutshell, how will you know the type of SEO knowledge benchmark a new employer is expecting you to meet? Well, wonder no more, because online…
  • 2015 Digital Marketing Workshops Announced

    Kalena Jordan
    9 Mar 2015 | 5:38 pm
    As most of you know, I run a series of face-to-face training workshops in conjunction with the Institute of IT Professionals (IITP) across various locations in New Zealand. The current topics include: Introduction to Search Engine Optimization (full day) Social Media Marketing for Business (full day) Using Google Analytics to Increase Website Traffic and Conversions (half day) The IITP have recently published their 2015 Workshop Schedule, so if you are based in New Zealand and want to book a place at one of these events, now’s your chance. I’ve got 14 workshops scheduled so far,…
  • How to Earn a Full Time Income as a Part Time SEO Consultant

    Kalena Jordan
    8 Mar 2015 | 3:10 pm
    The last couple of months have been super busy for me. I’ve been working on my first online course for the Udemy platform and it’s finally published. My first Udemy course is called How to Earn a Full Time Income as a Part Time SEO Consultant and it teaches you how to create your own portable business by taking advantage of the huge global demand for search engine optimization skills. In the lessons, I show you how to harness automation and passive income to reduce your working day to 5 hours or under, without sacrificing a full-time income. The course builds on the principles…
  • Mobile Friendliness Now a Google Ranking Signal

    Kalena Jordan
    3 Mar 2015 | 5:14 pm
    They’ve been warning us for a while, but Google have finally announced that mobile-friendliness will be added as a ranking signal next month: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results” The fact they use the word *significant* is, well, significant. You don’t often see them give algorithm tweak announcements this kind of adjective emphasis. Normally, they’ll use vague phrases like…
  • Q and A: Is it ok to target very specific keywords for SEO purposes?

    Kalena Jordan
    27 Feb 2015 | 5:40 pm
    Hello Kalena Just doing keyword research on a site [URL removed] and I have two questions: 1.  There is no option to add any text on the homepage.  The site is built on bigcommerce platform, which I can imagine quite a few sites are on this type of platform now.  To optimise it, do I just use the product pages that do allow text? 2.  The keywords I chose are all searched less than 10 times per month, but I cannot see how I can use any other keyword.  The product is obviously not a very highly searched for product, but is so specific, that I cannot use general keywords like “baby…
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    aimClear® Blog

  • WOW with CTR vs. CVR PPC Scatter Plots: aimClear’s Deep in the Sheets (Episode 14)

    Rachel Malone-Olson
    18 Mar 2015 | 11:25 am
    On this week’s episode of Deep in the Sheets, we tackle a XY Quadrant Scatter Plot. Fancy term for a simple PPC plot that will make performance comparison visually interesting for the client and meaningful for the marketer. Using geographic location, click-through rate (CTR) and conversion rate (CVR), we plot performance based on the set average. Adding shapes to act as barriers for performance and labels with the best Excel label add-in, simple scatter plots transform into a tool that will wow the client AND provide meaningful data. Enjoy!
  • Brand Protection! Squatters, Affiliates & PPC: #SMX Recap II

    Dion Plakos
    17 Mar 2015 | 7:23 am
    Welcome back to our recap coverage of SMX West 2015! The booths were huge and conference rooms were jam-packed with marketing pros eager to both absorb and share information. The Challenges of Paid Search for Brands session was best described as a roundtable. (However, moderator Matt Van Wagner, President at Find Me Faster, quipped about how only the rectangular table would fit on the stage). The panelists were interesting and even brilliant, including professionals from REI, IBM and more. David Austin, Director of Online Marketing at Salesforce.com, Katie Cammilleri, Comparison Shopping…
  • Search & Social are Marketing’s Dynamic Duo: #SMX West Recap!

    Megan Rivas
    11 Mar 2015 | 8:19 am
    The aimClear team enjoyed our time at #SMX West in warm and sunny San Jose last week! On Day Three of the conference, we attended a really cool session on the Social Media Track, Better Together: Search & Social. Photo Credit: SMX Moderator, Lauren Donovan, Community Editor at Search Engine Land and Marketing Land, welcomed Ellen White, Director of Organic Search at Team Detroit/Ford Motor Company, to the stage. Ellen started out the session by taking a deep dive into how the organic SEO team works within the agency. She explained that their SEO team creates recommendations based on…
  • Transform PPC Data into a Striking Pivot Table: aimClear’s Deep in the Sheets (Episode 13)

    Dion Plakos
    4 Mar 2015 | 12:08 pm
    Tune in for the final installation of our five-part Excel series on converting raw data into a presentable format. This week’s episode of Deep in the Sheets provides formatting tips to create stunning representations of your data. Follow along as we add style, color and font to really make data pop in an Excel spreadsheet. Enjoy and more Deep in the Sheets episodes are coming soon!
  • The Power Of #SearchFest & Why Portland Means So Much To Me

    Marty Weintraub
    27 Feb 2015 | 12:57 pm
    In 2008, Portland’s now iconic regional search marketing conference took place at the Oregon Zoo. I stayed at the freshly opened Nines Hotel downtown and took a TriMet: MAX train to the venue. I was struck by Oregon’s gorgeous natural beauty, the earthy nature of the city folk, the food scene and how vital things felt here. I had no idea how meaningful Portland, her community and SearchFest would become to me. The speakers back in 2008 were of various reputation and experience, but overall inspiring for a small regional conference (which SearchFest was at the time). There was also a…
 
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    Branded3

  • Check out @Branded_3’s top 5 campaigns this week: Shoe donations, 24 hours of joy and the departure of Zayn

    Sophie Jackson
    27 Mar 2015 | 3:31 am
    It’s been a jam-packed week of PR activity, and today our PR team had our weekly meeting to pick out our favourites from the latest influential campaigns and stunts. But of course, there’s only one way to start it off… Zayn Malik Quits One Direction The huge news of Zayn Malik leaving One Direction lead to many reactive PR stunts that came off the back of it. Zayn Malik’s decision went viral within just a few minutes and some of the biggest brands all jumped on this huge news. Lidl for example, tweeted a clever picture, showcasing an offer on their One Direction Easter Eggs:  …
  • Let your customers determine your multichannel strategy: Download the guide from @Branded_3

    Felicity Crouch
    26 Mar 2015 | 7:56 am
    Today, Branded3’s Creative Director, Andrew Machin, spoke at Figaro Digital’s Multichannel Seminar on why you should let your customers determine your multichannel strategy. With the ever-increasing number of possible customer touch-points and a need to try and encompass them all within one marketing strategy; it’s no wonder that multichannel marketing is a bit overwhelming for brand marketers. In today’s seminar, Andrew took the audience through the customer’s purchasing journey and demonstrated how by understanding and engaging throughout this journey; you can…
  • Google Analytics metrics for dummies (and clever people): Part 2

    Emma Barnes
    26 Mar 2015 | 3:43 am
    Hi, I’m Emma and last time I was your guide to visits, pageviews, visitors and bounce rates. I promised to write a “Part 2” that talk about metrics related to goals and conversions because a lot of people find these confusing. Reminder: You’re not actually a “dummy” for needing clarification with these terms. Many people have an idea of what many metrics in Analytics mean, but struggle actually defining them. Let’s begin with the simplest bit: Understanding goals, conversions and conversion rates The concept of a goal is pretty simple – getting someone to do something you…
  • Social media and the workplace: The Dos, Don’ts and Definitely Nots!

    Natasha Nanner
    23 Mar 2015 | 6:53 am
    Last month I had the pleasure of attending an extremely insightful breakfast seminar with Chadwick Lawrence Solicitors on the subject of social media and employer/employee rights. Stocked up on bacon butties and croissants (spoilt for choice!), the seminar kicked off bright and early with Chadwick Lawrence’s Managing Partner Neil Wilson taking us through various case studies which examined how Twitter and Facebook affected an employee’s rights, and whether their contract of employment had been called into question. One thing that was startlingly apparent to me while listening to Neil go…
  • Giant Oreos, Viennese Whirls and Alfie Moon: How brands over-shadowed the solar eclipse

    Victoria McMahon
    20 Mar 2015 | 8:03 am
    You’re probably not surprised to hear that our favourite campaigns of the week were very much focused on the total eclipse this morning, and we didn’t have to look far to find numerous brands who had jumped on the event. Oreo eclipses The Sun By far our favourite eclipse team up, Oreo have joined forces with The Sun to create a translucent black cover wrap on today’s newspaper which sees a giant Oreo eclipsing the sun. Genius! As part of the #OREOECLIPSE, the brand have also placed digital outdoor ads in London and Edinburgh which use data from the Royal Astronomical Society…
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    Performancing

  • 4 Of The Best WordPress Search Plugins

    David Jones
    11 Mar 2015 | 1:23 am
    A well placed and visible search bar is essential for your website or blog, a visitor who cant see what they are looking for is going to look for where they can search for the page or content they need, if they have to spend more than a few seconds looking for the search bar the chances are that they will lose interest and leave. Multiple this by hundreds or thousands of visitors all leaving your site and this could do serious damage to your website or business! Your search bar is also a treasure trove of user data which can be used to see what your audience is looking for on your site, this…
  • The 3 Low Hanging Fruits of Blog Content Creation

    Christopher Jan Benitez
    19 Dec 2014 | 5:00 am
    Creating new content for your blog can get nerve-wracking. This is most evident once you have run out of things to talk about or are undergoing blogger’s block or writing fatigue after having written multiple posts on a consistent basis. Even though you’re in this funk, you still need to produce valuable content on your blog to appease your readers and maintain the relevancy of your blog through constant updates. If you think you’ve exhausted your well of ideas for your blog, then let these easy-to-do content hacks help you come up with fresh and exciting angles for your posts. Create…
  • 5 Old (But Still Relevant) Content and Link Building Strategies….And 1 New One

    David Jones
    26 Aug 2014 | 12:55 am
    Infographics still work….sort of Infographics started to gain traction around 2010 and then saw an explosion across the web for the next 2 years as they grew in popularity. As with all new content and link building strategies SEO and marketing firms were all over them like a bad rash until Google stepped in (as they always do) and reduced the effectiveness of signals from links within infographics. However this doesn’t mean you can’t still use them. The field is pretty crowded these days so you really need to dig deep to come up with an interesting topic and get the data to…
  • A/B Testing and SEO: What You Need to Know to Succeed

    Amanda DiSilvestro
    8 Aug 2014 | 5:00 am
    Being indecisive is something that companies often struggle with when it comes to decisions about a website, but ironically enough a lot of this indecisiveness comes from the indecisiveness of consumers. You want one thing one minute, and then something turns you off the next. This is why A/B testing is so important for small businesses. It ensures that you website is satisfying the majority of consumers, and it allows for you to modify this as consumers modify their own purchasing decisions. This then brings up the idea of SEO. If you’re constantly changing your website, how can you be…
  • Popular Code-Free Design Tools for Designers and Developers

    Guest Blogger
    30 May 2014 | 5:50 pm
    The standard way of building websites is by using codes. It still applies today but with advancements in software development, there are now the so-called code-free web design tools that designers and developers can use. By code-free, it simply means that designers even without the help of developers can easily create attractive websites without having to bother too much with codes and getting them right. There are advantages and disadvantages to using this latest software but it won’t hurt if you try them. Muse Adobe’s Muse is a great tool that easily creates websites. On the…
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    Stone Temple Consulting - Digital Marketing Excellence

  • The Power of Brand Collaboration in Content Marketing

    Eric Enge
    31 Mar 2015 | 7:24 am
    At 4:30 p.m. ET on the first day of ClickZ Live New York, Playboy’s Robin Zucker will be speaking about “Getting Real With Native: Making Branded Content Programs Work.” Her session will focus on how to create high-quality branded authentic content that serves the need of promoting a brand — without having any advertising or promotional component to it at all. Robin is Senior Vice President of Marketing, Digital Media for Playboy. I spoke with Robin about how she views the role of branded content. Playboy uses content campaigns to help brands get exposure to the Playboy…
  • Why are NoIndex Tags Not Always the Best Quick Fix? – Here’s Why with Mark & Eric

    Eric Enge
    30 Mar 2015 | 7:39 am
    When implemented tactically and properly, NoIndex tags can be a great boost for your site. But using them with a broad stroke on a massive scale can can create more problems than it solves. On today’s episode of Here’s Why, Mark and Eric explain why you must be disciplined with your NoIndex implementation. Links Mentioned: SEO Nightmare: When NoIndex Goes Bad All of our “Here’s Why” Videos Subscribe to our YouTube Channel Full Transcript: Mark: This is your website. Eric: And this is your website with a rogue no-index tag. Mark: In this episode of “Here’s…
  • Does Google Sniff Your Gmail to Discover URLs?

    Eric Enge
    26 Mar 2015 | 7:30 am
    So here is the question: Does Google scan Gmails to see URLs shared within them, and then does it use these to discover new content? There are many who adamantly maintain that they do. So the IMEC Labs Test Group decided to put that to the test. In this post, we will report our results on whether or not Google is reading your gmails to see stuff that you are linking too. So here is your answer in a nutshell: Our tests showed no evidence of Google crawling URLs that were shared within Gmails. None. Want more detail on why we say that? Read on to get either the “Short Story”, or the…
  • Hardcore SEO – Customizing Content Pitches

    Eric Enge
    16 Mar 2015 | 7:45 am
    In this episode of Hardcore SEO, Stone Temple Consulting’s Senior Marketing Consultant Doug Haslam outlines the best tactics and approaches for sending custom content pitches. In a few words: Be brief, be brilliant, and be gone! He is joined by our fearless CEO, Eric Enge. Full Transcript: Doug: I’m Doug Haslam, senior marketing consultant at Stone Temple Consulting. Eric: And I’m Eric Enges, CEO of Stone Temple Consulting. Doug: We’re here to talk about customizing your content pitches. Eric: When pitching content ideas to websites, one of the biggest challenges is…
  • Can a Google Answer Box Drive Significant Site Traffic?

    Mark Traphagen
    12 Mar 2015 | 5:05 am
    Webmasters seem very torn about the ever-increasing encroachment of Google Answer Boxes into the search results pages. An Answer Box (AKA “Direct Answer” or “Rich Answer”) is a feature of Google search which displays a direct answer to a query for information in a box at the top of the results, without necessarily requiring a click through to a web page to get the desired answer. In this post I’m going to show you Answer Box types that likely don’t drive much traffic to the sites from which they were taken, some that probably do drive significant…
 
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    Pubcon

  • Pubcon Welcomes Back Gold Sponsor Internet Marketing Ninjas

    Lane R. Ellis
    31 Mar 2015 | 7:30 am
    Pubcon, named a Forbes must-attend conference and an Inc. top conference for growing your business and now in its 16th year, is happy to welcome back Internet Marketing Ninjas as a...Continue this story.
  • Pubcon Austin 2015 With Ash And Koene Keynotes Coming Up Soon

    Lane R. Ellis
    27 Mar 2015 | 8:00 am
    Two of social media and digital marketing’s brightest stars will present keynote addresses in less than a month during Pubcon Austin 2015, supported by gold sponsor Yext, as groundbreaking landing page...Continue this story.
  • Pubcon Las Vegas 2015 Conference Hotel: Paris Las Vegas

    Lane R. Ellis
    25 Mar 2015 | 7:30 am
    Pubcon has selected Paris Las Vegas Hotel and Casino as the officially recommended conference hotel for Pubcon Las Vegas 2015, which will take place during the week of October 5 –...Continue this story.
  • Pubcon Austin 2015 Only A Month Away

    Lane R. Ellis
    20 Mar 2015 | 9:00 am
    In just a month Pubcon Austin 2015 will take place, with major keynotes by Tim Ash and Jordan Koene and a full slate of strong sessions led by dozens of top...Continue this story.
  • Enchanted Guy Kawasaki to Keynote Pubcon Las Vegas 2015

    Lane R. Ellis
    12 Mar 2015 | 7:30 am
    Pubcon Las Vegas 2015 will feature a major keynote address by the one and only Guy Kawasaki, former chief evangelist at Apple and advisor at Google’s Motorola business unit, author of...Continue this story.
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    Bing Ads Blog

  • How Bing Ads Universal Event Tracking works with Yahoo Dot Tracking

    Fady Khoury - MSFT
    31 Mar 2015 | 8:00 am
    Since launching Universal Event Tracking (UET) in October, we’ve been hearing from some of our Yahoo-managed customers about how UET integrates with Yahoo’s tracking solution, Dot. We want to provide a quick overview of the differences, integration...(read more)
  • Bing Ads Trademark Policy: Market by market variations for international advertisers

    David Doherty - MSFT
    30 Mar 2015 | 9:00 am
    From an editorial perspective, trademark is one of the most common complaints, with many excellent blogs already available on the topic. In particular, What's in a Brand Name? Using Trademarks and Copyrights in Your Advertising provides an informative...(read more)
  • The top 10 usability improvements to the Bing Ads web interface this year

    Nikhil Arun - MSFT
    27 Mar 2015 | 9:25 am
    As Dare promised in our 2015 priorities, we are concentrating on saving you time and making your more productive. As we listened to your feedback, we realized that in addition to large features, there are many smaller items which help usability that we...(read more)
  • Bing Ads Power Tools: Projecting performance with Bid Landscape

    Eric Couch - MSFT
    26 Mar 2015 | 9:25 am
    Bidding on your keywords, much like account structure or landscape painting, lends itself to a certain amount of personal interpretation. Figuring out your starting bids, how to adjust them over time, and projecting the expected impact involves a certain...(read more)
  • Bing Ads and You: Does your campaign need a lift?

    Ping Jen - MSFT
    25 Mar 2015 | 10:00 am
    As a part of Bing Ads customer outreach program, we have been assisting several greater Seattle based merchants adopt digital advertisement to grow their business and collect their feedback to improve Bing Ads. MaternaLIFT , a company specializing in...(read more)
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    Get Elastic Ecommerce Blog

  • 5 Ways to Personalize Product List Results

    Linda Bustos
    30 Mar 2015 | 7:31 pm
    While personalization engines can track search and navigation behavior to determine how to select the most relevant content to a site visitor, a lesser-known tactic is to use how category and search results are filtered to provide more contextually relevant product list results.In E-commerce Usability: Product Lists & Filtering, Baymard Institute explores 5 guidelines for personalizing product lists based on their own lab user testing experience:Include List Item Information Based on Applied Filters and SortingProduct lists typically include image, product name, price, and if…
  • The Guide to Digital Transformation [Infographic]

    Linda Bustos
    26 Mar 2015 | 11:20 pm
    What is digital transformation? The use of any digital technology to provide better products, services and experiences. Whether you’re McGraw-Hill Education reinventing its personalized shopping experience, or retailers becoming more and more like publishers, or the numerous other possibilities, business in today’s world of rapid digital disruption and emerging device and social platforms need to have an action plan.This week’s infographic is not so much a collection of stats as a rundown on the present and future of digital transformation, adapted from Infomentum’s…
  • 7 Tips for Facebook Dynamic Product Ads

    Linda Bustos
    24 Mar 2015 | 11:41 pm
    Every ecommerce marketer wants to figure out how to make the most out of social (or anything out of social). And while organic exposure is cheap, it’s getting harder and harder to reach fans in the News Feed.While many speculate this is purposeful on Facebook’s part, to make advertising more appealing and…necessary, its newest ad format Dynamic Product Ads look like they have some potential for ecommerce sites to gain targeted reach efficiently.Dynamic Product Ads allow you to upload part or all of a product catalog, with ads served to Facebook users on desktop and mobile devices.
  • 7 Tips for Targeting the Mobile-Only Shopper

    Linda Bustos
    23 Mar 2015 | 1:04 am
    There’s a customer segment you need to pay attention to: the mobile-only shopper. ComScore says it’s 13% of US Internet shoppers.13% of Internet shoppers, no big deal, right?No big deal until you see the the percentage of mobile-only shoppers among top 10 online retailers (via Search Engine Land):Note the number that exceed 50% of mobile-only visits, or come very close.And a study by xAD/Telmetrics found 42% of mobile users consider mobile the most important resource in their purchase process.Think mobile shopping is still nascent?Optimizing for the mobile-only shopperThough…
  • The Lowdown on Shopping Cart Abandonment [Infographic]

    Linda Bustos
    20 Mar 2015 | 1:05 am
    This week’s infographic hails from Nextopia, covering cart abandonment costs and culprits.Tweetables67.45% of online shopping carts are abandoned Tweet thisThe average delay between first visit and actual purchase is 19 hrs Tweet this72% of online shoppers complete their purchase within 12hrs of first visit Tweet thisIt’s estimated that abandoned shopping carts will total $4 Trillion in 2015 Tweet this56% of cart abandoners do so because of unexpected costs (sticker shock) Tweet this37% of cart abandoners were “just browsing” Tweet this36% of cart abandoners “found a better…
 
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    Compete Blog

  • You Don’t Know JackThreads

    Drew Katz
    31 Mar 2015 | 7:47 am
    Image from: Mens Clothes / Shutterstock Online apparel websites have been appearing more frequently with the rise in digital platforms. My favorite of these is JackThreads, a digital-only men’s clothing retailer that sells fashionable attire at discounted prices. Given the fact that my research might also end with me finding a nice new button-up, I thought it would be interesting to check out how the website was doing on Compete PRO. Unique visitors (UV’s) have skyrocketed on JackThreads.com over the past two years. In February of 2013, the site saw over 235,000 UV’s. In February of…
  • Last Chance, Marketers!

    Aaron Peterson
    30 Mar 2015 | 7:00 am
    Image from: Automotive / Urgent Last Chance, Marketers! For the 2nd year, Millward Brown Digital is conducting our “state of digital” study, and we want to hear from you. This study focuses on exploring the pain points, priorities, and preferences of marketers today. In 2014, we laid the foundation of establishing best practices for marketers and tactical advice on how to run a top-notch digital strategy. For 2015, be part of the conversation! We want to capture your perspective, and invite you to participate and share your expertise. The survey only takes approximately 10 minutes to…
  • Attention Marketers!

    Aaron Peterson
    27 Mar 2015 | 9:00 am
    Attention Marketers: For the 2nd year, Millward Brown Digital is conducting our “state of digital” study, and we want to hear from you. This study focuses on exploring the pain points, priorities, and preferences of marketers today. In 2014, we laid the foundation of establishing best practices for marketers and tactical advice on how to run a top-notch digital strategy. For 2015, be part of the conversation! We want to capture your perspective, and invite you to participate and share your expertise. The survey only takes approximately 10 minutes to complete, and as a thank you, you’ll…
  • Search Share: Radio

    Drew Katz
    26 Mar 2015 | 10:38 am
    Image from: Radio / Shutterstock Last week we unveiled the Search Share Add-On, a new Compete PRO tool that provides high-level keyword analysis of a list of up to 40,000 keywords. With this new functionality, we wanted to continue to bring you insights on how to utilize the new data to advance your marketing efforts. In this piece we will discuss a list of the top 500 keywords from the search referral tab in the Radio category. For reference, this list includes keywords such as “Pandora,” “iHeartRadio,” “8tracks,” and “klove.” Radio is a particularly interesting grouping to…
  • Hotel Suppliers Dominant Online Despite OTA Growth

    Steve Solinsky
    25 Mar 2015 | 6:52 am
    Image from: Travel / Shutterstock Aggressive spending in the Hotel space has created much greater awareness for Online Travel Agencies (OTAs) in recent years. However, consumers are still looking to suppliers when the credit card is in their hands. Millward Brown Digital analyzed the hotel path-to-purchase to highlight how OTAs are utilized in the consumer journey, and how they can grow their share of consumer attention by reaching them at the start. OTAs Grow Their Share of Hotel Shoppers with Advertising Throughout 2014, OTAs spent aggressively on advertising, both digital and traditional,…
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    العاب ماهر العاب فلاش روعة

  • العاب فلاش الدراجة الخارقة

    achraf
    30 Mar 2015 | 8:30 am
    العاب ماهر العاب فلاش روعة العاب ماهر العاب فلاش روعة - العاب فلاش الدراجة الخارقة achraf
  • العاب فلاش فيغاس

    achraf
    30 Mar 2015 | 8:24 am
    العاب ماهر العاب فلاش روعة العاب ماهر العاب فلاش روعة - في العاب فلاش 2014 الغنية عن التعريف ستكون هناك زحمة غير مسبوقة في السيارات اثناء الذروة مما سيصعب عليك وعلى الجميع الامر وبالتالي عليك ان تجد حلا في اقرب فرصة وإلا فستبقى عالقا داخل تلك الزخمة الخانقة العاب فلاش فيغاس achraf
  • العاب فلاش للتحكم في مرور السيارات

    achraf
    30 Mar 2015 | 8:20 am
    العاب ماهر العاب فلاش روعة العاب ماهر العاب فلاش روعة - العاب فلاش للتحكم في مرور السيارات achraf
  • لعبه توقيف السيارة في السوق المركزي

    achraf
    30 Mar 2015 | 8:15 am
    العاب ماهر العاب فلاش روعة العاب ماهر العاب فلاش روعة - لعبه توقيف السيارة في السوق المركزي achraf
  • العاب فلاش جر الشاحنات

    achraf
    30 Mar 2015 | 8:11 am
    العاب ماهر العاب فلاش روعة العاب ماهر العاب فلاش روعة - عادت من جديد على موقعنا G1313G العاب فلاش جر الشاحنات achraf
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    Understanding Google My Business & Local Search

  • Google My Business Improves Contextual Help – Tests Integration of Call Back

    Mike Blumenthal
    30 Mar 2015 | 6:00 am
    Good News Bad News Update Monday, 9:00 am: Good: The Phone (and occasionally the chat) interface attached to the help link within the dashboard shows during business hours for support. Bad: It doesn’t appear to be working and you should continue to use the “old” way of clicking on the Contact Us link in the Google My Business Support area to get phone support. Update Monday, 1:30 PM Apparently the phone contact option has been removed from the help screen. It appears that Google is improving access to their Help files from within Google My Business and is apparently testing…
  • Why Suing Over A Review Is Rarely a Good Idea – The Case Of Dog Tranquility

    Mike Blumenthal
    29 Mar 2015 | 2:02 pm
    Dave Oremland sent me a Washington Post article last week detailing a case where small business owner Colleen Dermott of Dog Tranquility in Burke, VA was suing a client for $65,000. The client had left bad reviews on Yelp and Angie’s List. She claimed that the client,  Jennifer Ujimori, in leaving a bad review, had made statements that were false and damaged her small business, which had had great reviews until that point. The facts, as far as one can tell, are that the customer was requesting a refund and the owner, on the basis of a signed agreement, refused. The customer wrote…
  • Yext PowerListing Scoring Gets Worse When Listing Gets Better?

    Mike Blumenthal
    24 Mar 2015 | 8:21 am
    Yext Power Listing tool has often been useful to me to find bad NAP. I would caution others though that it is primarily a selling tool not a diagnostic one. And one that seems to be manipulated to increase your sense of discomfort EVEN when there is improving NAP. By Yext’s measures 18 Listings improved, 4 stayed the same with totally wrong name, 6 had the right name or close to the right name and showed no change between October and now. Yet in October 2014 it was scored at 37% error rate at Yext and in March 2015 it was scored with a 61% error rate DESPITE improving NAP (around the…
  • FTC Staff Findings Contradict 2013 Antitrust Decision

    Mike Blumenthal
    19 Mar 2015 | 5:04 pm
    Inside the U.S. Antitrust Probe of Google (paywall – to get to it use this search result to get through)  is a look by the Wall Street Journal at the FTC staff report inadvertently released to them under a FOIA request. The staff findings “concluded that Google’s conduct has resulted—and will result—in real harm to consumers and to innovation in the online search and advertising markets.” That is a stark contrast to the final early 2013 ruling by the FTC that put an end to the investigation I have long been a skeptic of antitrust cases and decisions that take place in…
  • Yelp – The Story that Won’t Die

    Mike Blumenthal
    17 Mar 2015 | 7:23 am
    The Bold Italic is reporting on a film maker that is attempting to tell the Yelp is a bully story via a documentary. Yelp gets zero stars in an upcoming documentary by local filmmaker Kaylie Milliken. Her film, Billion Dollar Bully (which is halfway done, according to the International Business Times) focuses on complaints from restaurant owners about Yelp’s business practices. The doc contains interviews with business owners and lawyers who believe their ratings and those of their clients were affected by how much they were advertising — an allegation that, as SFist points out,…
 
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    The Friday Traffic Report

  • Deep Leverage Can Drive Really Big Results

    Jack Humphrey
    30 Mar 2015 | 8:47 am
    A lot of people have written books, blog posts, and training manuals discussing leverage and its importance to businesses.  Yet most people only ever understand the 101 level of using leverage to build and grow a profitable business. There’s a much […] The post Deep Leverage Can Drive Really Big Results appeared first on Jack Humphrey.
  • Fun at NAMS 13

    Jack Humphrey
    24 Mar 2015 | 7:26 am
    Just got back last night from NAMS13 and already looking forward to NAMS14. Gina, David, and I did a 400 Level training session on the Vortex Business Model on Friday.  Feedback from one participant was that it was one of […] The post Fun at NAMS 13 appeared first on Jack Humphrey.
  • Hear the first ever interview of Alexa on Joel Comm’s new Amazon Echo!

    Jack Humphrey
    3 Feb 2015 | 1:04 pm
    Today on Traffic Masters, we were super excited to interview Alexa, the voice of the Amazon Echo, via Alexa’s publicist and biggest fan, Joel Comm! We also had a chance to talk to Joel himself about all kinds of personal […] The post Hear the first ever interview of Alexa on Joel Comm’s new Amazon Echo! appeared first on Jack Humphrey.
  • How Story and Engagement Matter More Than SEO and Marketing Today

    Jack Humphrey
    26 Jan 2015 | 11:30 am
    The Amazing Traffic Vortex – Sharing Your Story In this Module, Jack Humphrey will walk you through … What you must never, ever do in social marketing if you want to build a massive following… The one secret you must […] The post How Story and Engagement Matter More Than SEO and Marketing Today appeared first on Jack Humphrey.
  • Traffic Masters: Ryan Levesque, Sales Funnel Master

    Jack Humphrey
    24 Jan 2015 | 8:30 am
    Ryan Levesque is well-known for creating online lead and sales flow models – most notably his Survey Funnel formula and is known to many simply as the “The Funnel Specialist”. Listen in to this interview because Ryan breaks some SERIOUS intel […] The post Traffic Masters: Ryan Levesque, Sales Funnel Master appeared first on Jack Humphrey.
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    Hobo

  • Best Screen Resolution to Design Websites

    Shaun Anderson
    31 Mar 2015 | 5:57 am
    Are you ready for the mobile friendly algorithm update - expected on April 21 2015? Here are some notes I have on these search engine rankings changes. Read the full article here Best Screen Resolution to Design Websites
  • SEO Tutorial For Beginners 2015

    Shaun Anderson
    24 Mar 2015 | 10:47 pm
    Updated: SEO for Beginners 2015. A guide to search engine optimisation for Google in the UK and aimed at beginners. Read the full article here SEO Tutorial For Beginners 2015
  • Link Building Tips For 2015

    Shaun Anderson
    24 Mar 2015 | 10:45 pm
    Updated: Link Building Tips 2015. A simple guide to link building for beginners. Read the full article here Link Building Tips For 2015
  • How To Use H1-H6 HTML Elements Properly

    Shaun Anderson
    18 Mar 2015 | 7:27 pm
    I've edited a lot of HTML Headings in the last 15 years! Here are some notes and observations on optimising H1-H6 heading elements for your web page. Most of my observations are highly relevant to Google.co.uk. Read the full article here How To Use H1-H6 HTML Elements Properly
  • How Many Words In ALT Text For Google

    Shaun Anderson
    18 Mar 2015 | 7:25 pm
    Here are some observations I've made (looking at Google.co.uk) and research I have picked up along the way about optimising ALT Attribute Text. Read the full article here How Many Words In ALT Text For Google
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    DailySEOblog

  • 6 Online Marketing Trends That Will Change the Face of Inbound Marketing

    Joe Ryan
    7 Mar 2015 | 8:41 am
    Original source: 6 Online Marketing Trends That Will Change the Face of Inbound Marketing via DailySEOblog. The Internet has dramatically altered the ways information is shared, having had a substantial impact on online marketing. There has been more of a shift towards inbound marketing over the past few years, which has made outbound marketing become rather antiqued. Many companies nowadays are implementing inbound marketing strategies that include using social media to reach more of their targeted audience and also to increase brand awareness. But online marketing trends are changing in…
  • 22 Tips For Finding Profitable Keywords on Google

    Irina Weber
    17 Feb 2015 | 9:11 am
    Original source: 22 Tips For Finding Profitable Keywords on Google via DailySEOblog. Nowadays a good website means not only a great web design, effective marketing strategies and a good conversion rate, but also profitable keywords that increase your chances to get high rankings in search engines. While some websites are stuffed with keywords, other sites get too little. Keyword stuffing and too little keywords can both harm a website that can be one of the main obstacles not to be highly ranked in search engines, like Google, Bing and Yahoo. As you know, websites with low positions can’t…
  • How to SEO Proof Your Website in 2015

    Jason Nelson
    21 Jan 2015 | 8:16 am
    Original source: How to SEO Proof Your Website in 2015 via DailySEOblog. Change is constant and especially so on the Web. Flash animations were all the rage in websites five years ago but have quickly gone out of favor as Flash didn’t support touch interfaces, lower power devices, and open protocols in the mobile era. The pace of change can create frustrations as websites need to be updated frequently to stay contemporary and competitive. While you can’t stop change, there are things you can do to keep your website ahead of the curve, gain more traffic, and even expand the…
  • Which Are Your Favorite SEO Tools?

    Mani Karthik
    11 Jan 2015 | 12:48 pm
    Original source: Which Are Your Favorite SEO Tools? via DailySEOblog. So, it’s 2015 and it’s time for another SEO Expert poll. This time, we’re asking about your favorite SEO tools. All of us use different SEO tools and some of us, even multiple ones. So, let’s share the knowledge and help each other. We’re all set to find out the best software in five categories. Category 1 – Best Enterprise SEO Software Category 2 – Best SEO Backlinks Software Category 3 – Best SEO Software for Site Audit Category 4 – Best SEO Software for Keyword…
  • The Amazing Potential of Infographics in 2015

    Tom Shurville
    11 Jan 2015 | 11:13 am
    Original source: The Amazing Potential of Infographics in 2015 via DailySEOblog. In this digital world, where we are bombarded with a wealth of information constantly, infographics can cut through unnecessary detail to deliver your business’s message clearly and succinctly. What Is an Infographic? An infographic is a visually appealing method of conveying a wealth of information in easy to understand, accessible chunks. They are usually made up mostly of images although there can also be text, which draws attention to the most important points. Text based infographics work particularly well…
 
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    SEO Blog – MoreVisibility

  • Image File Types Explained

    Michael Bergbauer
    30 Mar 2015 | 3:06 am
    Anyone working on optimizing their website knows how important it is to optimize images. But do you know if you’re using the right types of image files across your site? Below, we’ll explain the differences between the three major image file types and when it’s best to use which.   JPEG Main features: 16 bit […]
  • What Google Means by “Thin” Content & How to Create SERP-Worthy Content

    Lauren Owens
    25 Mar 2015 | 3:09 am
    We talk all the time about the importance of creating useful, purposeful content for human readers as opposed to “thin content.” But unless you’re already heavily involved in content creation and are speaking the language of content marketers, you might not fully understand what “thin content” means. Essentially, “thin content” is content with little or […]
  • Before You Start Blogging, Consider These Tips to Create Content Users Want

    Charlie Crespo
    26 Feb 2015 | 2:55 am
    When you first start blogging, it can be easy to put the cart before the horse. In other words, it’s not uncommon for bloggers to be concerned primarily with optimizing their content before they get to the actual content creation. Unfortunately, following that process won’t get you where you want to go. While you will […]
  • Simple SEO Tools All Marketers Have Access To

    Matt Crowley
    24 Feb 2015 | 2:00 am
    You don’t have to be an SEO expert to assist in the optimization of your website. Sometimes, you simply need tools to help you out. While these aren’t all of the tools our SEO experts use to make optimization recommendations, they are a good start for anyone interested in assisting in the improvement of their […]
  • The Dos and Don’ts of Writing for Your Audience

    Charlie Crespo
    19 Feb 2015 | 2:00 am
    When writing any type of content, it’s vital to do so with a specific audience in mind. Without taking this initial step, it’s likely that whatever you end up producing will not be nearly as effective as it could have been. This post will address some common mistakes writers make when writing for a specific […]
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    SEO & Marketing Company

  • 10 Reasons to Use Social Networks

    Gabriella Sannino
    30 Mar 2015 | 1:30 am
    Using social networks is a must for most businesses, when it comes to online marketing. It’s easy to see the numbers growing from where we stand - for example, Hubspot reported that more than 92% of marketers think that social media marketing is one of the most important aspects of advertising and gaining brand recognition. The post 10 Reasons to Use Social Networks appeared first on SEO & Marketing Company.
  • 5 Ways to Promote Your Business on Social Networks

    Level343 Team
    27 Mar 2015 | 1:30 am
    Whether you are new to the world of business or simply want to create more publicity and sales for your business, social media networks are the perfect place to help you out. But there are certain strategies required to make sure that you don’t only end up making a page or business space, but also receive the kind of attention you desire. Here are 5 ways to promote your business on social media networks. The post 5 Ways to Promote Your Business on Social Networks appeared first on SEO & Marketing Company.
  • The Most Important Part of SEO Success

    Gabriella Sannino
    23 Mar 2015 | 1:30 am
    Search Engine Optimization is a very broad term. It entails a combination of several marketing disciplines that work together to create a strategic advantage for your business. The post The Most Important Part of SEO Success appeared first on SEO & Marketing Company.
  • 5 Things Social Networks Help You With

    Level343 Team
    20 Mar 2015 | 1:30 am
    You must have heard all the hype there is about the use of social networks and how it is the big thing in the world of internet marketing. You will come across one article upon other that keeps harping on about […] The post 5 Things Social Networks Help You With appeared first on SEO & Marketing Company.
  • What your Mobile Website Must Accomplish

    Level343 Team
    16 Mar 2015 | 1:30 am
    We have to adapt to these changes, therefore make sure you incorporate mobile in your discussion of SEO, SEM, PPC marketing practices. For instance, display advertisements and banner ads used to comprise solely of text and images. However, it is now possible for you to use rich media in order to propagate your curated assets to your audience. The post What your Mobile Website Must Accomplish appeared first on SEO & Marketing Company.
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    Elevated

  • Mobile Readiness: What to know before April 21st

    Claudia Guerrero
    24 Mar 2015 | 10:21 am
    By now I’m sure you must have heard the news that all SEOs had been expecting for quite some time. As of April 21st of this year, Google will formally recognize mobile-readiness as a permanent ranking signal by rolling this item into its algorithm. According to Google’s announcement, the change will affect mobile searches in all languages, prompting speedy attention from Webmasters on a worldwide scale. So what can you do to prepare for the change with the time you have left? After all, you wouldn’t want to be left empty handed against competitors who may be preparing as we speak. Know…
  • Using Conversion Rate Optimization To Improve Education

    Keith Lovgren
    19 Mar 2015 | 3:16 pm
    Most people in our field are well aware of the positive impact that conversion rate optimization has produced. Both for businesses and their bottom line, and for consumers getting a better on site experience. There are a lot of fields though that haven’t yet adopted conversion rate optimization to improve how they interact with the people they serve. Education & CRO Are a Perfect Match Education is one of the larger fields that come to mind. Not just schools and online universities, but the back end learning required of adopting new software, apps, or even complex machines like genetic…
  • Bidding on Your Branded Term in Adwords

    George Habuki
    12 Mar 2015 | 8:48 am
    At one point in the relationship with every client, the one question I seem to always get is “Should I bid on my branded term?” The simple answer is yes and here’s why. When I first started Paid Search Ad Extensions didn’t exist. There were no Sitelinks, Call Extensions, Location Extensions, App Extensions, Review Extensions and Callout Extensions.  We also did not have any studies showing the incremental uplift in clicks by having the #1 listing in both paid and organic. Introduction of Ad Extensions Back then the reasons for bidding on your branded term was simple; protect yourself…
  • What Most Development Projects and The Winchester House Have in Common

    Danny DeMichele
    2 Mar 2015 | 4:18 pm
    Business Owners Overlook Scoping Business owners want to save time and money, and web and application development is no exception. This is why often times business owners overlook the value in properly scoping a development project.  Most development companies will offer to provide a deep scope of work, and will often charge their clients accordingly. 90% of the time the client will want to bypass this crucial step to avoid the extra cost and to get business through the door, the development company will oblige.  With little or no foresight, a contract is signed and building begins. Project…
  • Five TED Talks Every Internet Marketer Should Watch

    Ricardo Figueiredo
    2 Mar 2015 | 12:48 pm
    It takes more than technical blog posts and the latest and greatest understanding of Google’s updates to successfully manage clients in the digital marketing space. As a career account manager, completing my 10th anniversary in the digital marketing arena this year, I know that a deeper understanding of marketing as a discipline and how our brains respond to brands is equally as important. This professions also demands a certain level of curiosity around how to continually improve relationships, while educating and collaborating with clients. As a project or account manager, I’m often…
 
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    Triangle Direct Media - New Media Marketing

  • Social Signals and SEO Rankings

    Jeff
    10 Mar 2015 | 5:54 am
    SOCIAL SIGNALS and SEO We all know that social media is a great way to help increase traffic. When connections are made by friends and followers on Twitter, Facebook, Instagram, Google Plus, Pinterest, StumbleUpon and others it shows user engagement with your brand. If we are focusing on great content and the content is frequently shared, linked to and generates more traffic for your site, then it is indirectly elevating your SEO rankings. In order to receive the benefits of social signals, a brand’s content and creative messaging needs to be innovative, creative and unique. The online…
  • Have you been hit by a panda or penguin?

    Jeff
    2 Feb 2015 | 10:45 pm
    Yes, as the subject line suggests, there are thousands of businesses suffering months and even years later from the dreaded Panda and Penguin updates. Many people we speak with talk as if it is their destiny to never get that pre-update traffic and visibility back in Google. NOT SO FAST!!!! When affected by algorithm updates, it is important to be able to identify which updates were the culprit. It simply is not enough to say “it was Panda” or “Penguin hit us.” OK, which one???? Ask yourself or the members on your team this: What is the difference between Panda 2.5 and…
  • 2015 Online Marketing Predictions

    Jason Gillikin
    9 Jan 2015 | 10:22 pm
    The Spartan Project will increase Bing’s market share. Well it’s about time Microsoft got a new browser! When was the last time someone willingly used Internet Explorer? I know people use it (58% in fact), but I get the feeling it’s just from being the default on PCs, right? With a new “lightweight” browser, Microsoft hopes users actually choose Spartan. And they have the opportunity for Spartan (or whatever they call it) to lead users to use Bing instead of Google. Right now Bing has only 19% of the search traffic. Let’s see if they can get that up to 25% by year end. Google Plus…
  • TDM is Hiring!

    Jason Gillikin
    12 Dec 2014 | 7:31 am
    Triangle Direct Media (TDM) is seeking to immediately expand its inside sales division.  We are looking for highly motivated candidates who are driven to succeed – sales reps who are willing to work hard, work smart, and make as much money as they can.  The industry is highly competitive, so we need someone who is sharp, computer savvy, fearless, and willing to learn.  Commission potential is uncapped.  Sales experience is a plus but not a requirement. At TDM, we are: – Online marketing experts with specialties in SEO, Pay-per-Click, and Social Media – Motivated by the…
  • Invest in Social Media Management

    Jeff
    5 Dec 2014 | 11:16 am
    Does your social media marketing provider have experience in a wide variety of SMM (social media marketing) platforms? Understanding how to use Facebook, Twitter, Google Plus, Pinterest, Tumblr and Instagram are all vital parts of a successful SMM campaign. Social media marketing is a must have, must use, advertising tool for any business. The stats below represent American social network users, by age, and the amount of time they spend on social media: 18-34-year-olds report spending 3.8 hours a day; 35-49-year-olds report spending 3 hours per day; 50-64-year-olds report spending 2.4 hours…
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    Top SEO Companies, Search Engine Optimization News, Social Media Optimization - High Search Ranking

  • Cheap Jordans For Sale 3jG1 2015327

    steve
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    steve
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    steve
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    Cheap Air Jordan; width: 100%; z-index: 99999;”/> Why People Like To Get Nike Air Jordan It doesn’t have to be that great way. I know, you’re saying to yourself,Cheap Jordans For Sale, “How could i possibly prevent them from entering the field any taller? You don’t. One of the most-overlooked opportunities for communication is the maximizing for the National Sales Meeting.44You the to move under the ball to obtain the item into the air, it sheets along side floor. Thus you get disappointed and intensely swing decrease hard on the Titleist Pro V1 Ball and that…
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    steve
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    steve
    31 Mar 2015 | 12:50 pm
    Traveling To Petra,Cheap Jordans For Sale, Jordan 4For you, heels in the winter are a no-go. There’s no shame in that, but you’re having problems finding cute shoes that don’t have heels. Here really few local places (or online) possess some great flat soles.4The Story: The Aggies are outstanding defenders who shoot well from the side. And they’re tough. Their record is inflated by playing each morning WAC, but they did play BYU and Georgetown (both losses). Built 0-5 associated with NCAAs since 2001, but they are capable.4Nike air jordan sneakers were born as an…
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    Bruce Clay, Inc. Blog

  • Oh, the Challenges SEO Tools Can Solve – Announcing SEOToolSet 6

    Paula Allen
    30 Mar 2015 | 8:30 am
    Oh, the Challenges SEO Tools Can Solve – Announcing SEOToolSet 6 was originally published on BruceClay.com, home of expert search engine optimization tips. The SEOToolSet is a suite of organic optimization tools built by SEOs, for SEOs. We created these SEO tools to help us do our jobs better and we hope, in turn, they can help you do your job better, too. Today we’re launching SEOToolSet 6, the sixth generation of our tools. From the first-ever web page analysis program that Bruce Clay himself wrote in 1997 until now, our SEO software has always had a singular goal: Give SEOs the tools…
  • Apps: The New SEO Frontier?

    Kristi Kellogg
    27 Mar 2015 | 2:00 pm
    Apps: The New SEO Frontier? was originally published on BruceClay.com, home of expert search engine optimization tips. On Feb. 26, Google announced it would “surface content from indexed apps more prominently in search.” This announcement brings up an important question for digital marketers: are apps the new SEO frontier? Did Someone Say Ranking Boost? Google’s Feb. 26 announcement that the search engine will now “surface content from indexed apps more prominently in search” is significant news for SEOs. If a user has downloaded your app, your app content can…
  • How to Configure a Custom 404 Error Page (Apache Server Edition)

    Chelsea Adams
    18 Mar 2015 | 10:30 am
    How to Configure a Custom 404 Error Page (Apache Server Edition) was originally published on BruceClay.com, home of expert search engine optimization tips. A 404 File Not Found page – also known as a 404 error page – is a web page that lets a user know when the page they are trying to access cannot be located. A custom 404 error page is a 404 error page that is crafted thoughtfully with user experience in mind. Custom 404 error pages are put into place to fend off confusion, explain the situation, and offer thoughtful next steps that keep the ball rolling. To get a custom 404 error page…
  • Two Power Players Talk SEO & Social: Bruce Clay and David Amerland’s Video HOA

    Kristi Kellogg
    12 Mar 2015 | 10:59 am
    Two Power Players Talk SEO & Social: Bruce Clay and David Amerland’s Video HOA was originally published on BruceClay.com, home of expert search engine optimization tips. Bruce Clay shared his marketing insights on SEO, branding and social media yesterday on “Social Media Today Power Talk,” a monthly digital marketing show hosted by David Amerland. Amerland is the author of many digital marketing books, including “SEO Help: 20 Semantic Search Steps,” “Google Semantic Search,” and “Google+ Hangouts for Business,” and a stand-out…
  • Make Raw Data Meaningful: Excel Formulas and Data Visualization

    Virginia Nussey
    5 Mar 2015 | 5:15 pm
    Make Raw Data Meaningful: Excel Formulas and Data Visualization was originally published on BruceClay.com, home of expert search engine optimization tips. In this SMX West liveblog coverage of the session “Expert Excel Essentials,” we’re reminded that Excel is a versatile problem-solving tool that nearly everyone has access to. Let’s turn raw data into something that people understand and can make decisions using! Moderator Chris Sherman says that an Excel-focused session has been running at SMX for a few years. It started as an experiment. Search marketers know Excel…
 
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    Hyper Dog Denver SEO Blog | Colorado SEO Firm

  • Google, The Internet Police Force, Aims At Mobile [Monthly Summary of Search]

    Janna Vance
    9 Mar 2015 | 1:02 pm
    Google is quickly becoming the self-appointed internet police force. To be fair, it sure is nice to have Google warn us when a website may be compromised and spreading malware. Google recently gave some false positives, but otherwise does a good job of keeping the internet a safe and happy place. Now Google is going […]
  • Conversion is King [Summary of Search]

    Janna Vance
    9 Feb 2015 | 8:08 pm
    Content is helpful, but conversion is everything. The point of content – and usability in general – is to meet business objectives. Any business objective can be a conversion of sorts: bookmarking, social sharing/liking, video views, time on site, lead generation, add to cart, and hopefully even completing the sale! By measuring each step, brands can understand […]
  • Kick-Start Your SEO in 2015

    Janna Vance
    6 Jan 2015 | 4:33 pm
    The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates – and their sometimes heavy-handed penalties – in addition to an explosion of mobile traffic have shaped the rules for SEO and online marketing. When we look at what’s working at the end of 2014, we see just […]
  • Google: All about that mobile

    Jim
    4 Dec 2014 | 6:12 pm
    Having a good mobile experience is increasingly important for websites. Advances in technology have made it possible for many more sites to be viewed on mobile devices, but the experience is usually much less pleasurable than viewing via desktop. Google wants to change that, and is again trying to move website design in the correct […]
  • Penguin 3.0: A year in the waiting

    Jim Kreinbrink
    4 Nov 2014 | 2:22 pm
    Google’s “Penguin Updates” target the easiest link building practices. Since Google’s algorithm uses links to determine whether a website deserves to rank, they use the Penguin Updates to punish sites that might be getting links in an automated fashion. Penguin Update 1: April 24, 2012, dubbed v1.0 Penguin Update 2: May 25, 2012 Penguin Update […]
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    Fathom

  • What Makes Customers Happy?

    Paul Richlovsky
    30 Mar 2015 | 10:08 am
    In my early days at Fathom, we once printed up T-shirts for everybody in the company that said Customer retention = $. This garment giveaway was for a broader organization-wide initiative on service quality and yes, customer retention. Since happy customers tend to stick around, I thought it would be worth exploring the different principles that lead to their contentment, if not joy. The following items are by no means comprehensive, but should at least give you a starting point for evaluating the satisfaction of your own business audience. Appreciation & signs of gratitude Thank your…
  • The ‘Retail-ization’ of Healthcare [WEBINAR]

    Joe Castro
    27 Mar 2015 | 8:29 am
    Your patients are changing … are you? The healthcare industry is constantly changing, along with the expectations of your patients. Keeping up with their demands and increasing their satisfaction requires careful engagement. To help assist you in this cause, Bill Balderaz, President of Fathom Healthcare, will discuss in a webinar how consumers of healthcare are becoming more and more like retail consumers. Register Today According to Google, 1 out of 20 searches are related to health issues. The company felt this number was significant enough to create the Healthcare Knowledge Graph to help…
  • Consumer Brand SEO Pulse: 3.26.15

    Curtis Rummel
    26 Mar 2015 | 10:18 am
    Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s teaching you about mobile friendly algorithms or Google pushing GYBO, a major effort to get local businesses online, we’ve got you covered. Here are our top picks of what you need to know this week: The Mobile-Friendly Algorithm Will Roll Out Over the Course of a Week Google explained that it will start rolling out the…
  • Thoughts on the Latest CMO Survey

    Paul Richlovsky
    24 Mar 2015 | 2:11 pm
    CMOs are bullish. Indeed, they’re more optimistic than they’ve been in 6 years. What does this mean, and why should we care? According to The CMO Survey, marketing leaders’ feelings about the U.S. economy as a whole are 46% more optimistic than February 2009 (on a scale of 1-100). On top of that, some indicators they see improving in the next year are customer acquisition; customer growth in the form of increased volume, purchase of products/services; customer retention; and new customers entering the market. Finally, factors like superior product quality, excellent…
  • 5 Tips for Successful Marketing Automation Integration

    Matt Leininger
    20 Mar 2015 | 12:11 pm
    In the last few years marketing automation has been a buzzword used more often when manufacturing companies are laying out their marketing plan for the next year, and years to come. There is no denying that the digital area is not just a phase, it’s here to stay and companies need to have a digital presence to engage their customers, grow their business, and stay ahead of the competition. Implementing a marketing automation platform may seem like a daunting task, and by no means is as easy as flipping a switch. But, once integrated into an overall digital marketing strategy, marketing…
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    EduTek n Social Media Advisor

  • Launched Social Media Marketing Online Course at ApnaCourse.com

    EduTek_SocialMedia Consultant
    31 Mar 2015 | 12:05 am
    I had been really busy designing, preparing content for the certificate program titled ‘Social Media Marketing’ (SMM). The course is offered at apnacourse.com because according to Mr.Sathish, Founder Director and C.E.O, ‘It is India’s only MOOC platform and the winner of the prestigious startup of the year 2014 award by Silicon India. ApnaCourse addresses a global demand for knowledge management and does so by partnering with elite institutions and individuals via video based courses’. They offer complete freedom in creating the content. Their non-interfering and friendly attitude…
  • CUE Learning Revolution Online Summit Featuring Google for Education, May 2-3, 2015

    EduTek_SocialMedia Consultant
    16 Feb 2015 | 8:56 pm
    ‘CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. In September, these organizations hosted the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves.’ The registration fee is $10 for CUE Members $50 for new or renewing members (includes one year of CUE Membership) For details. Click here.
  • Will Casual Learning Replace Gamification?

    EduTek_SocialMedia Consultant
    1 Feb 2015 | 11:28 pm
    In this interview titled ‘GAMIFICATION IS OVER: NOW, IT’S ALL ABOUT CASUAL LEARNING’  Dave Cutler, the co-founder and CEO of mLevel, says that ‘Casual Learning is social, mobile and personalized. It’s designed to be consumed in short bursts when and where users need it. And it is designed to be fun’. The company’s mLevel ‘is the industry leading casual learning platform used by global fortune 500 companies to make learning fun, while improving real business results’. The following video suggests what mLevel is all about. mLevel mission manager enables the learning…
  • Explore Social Platforms Counter, Flapit

    EduTek_SocialMedia Consultant
    8 Jan 2015 | 11:45 pm
    Interested in impressing your offline community by showing your strength in online community? Then try Flapit, as it is the first physical counter that connects to many social platforms such as FB, Twitter, YouTube, Google Plus and others. The following video shows how you can impress your off-line community by using Flapit. According to their website, ‘Flapit can be placed anywhere: in your store window, or on display at your agency or on the wall of your restaurant / hotel, you name it’. It can be tried by small businesses as well as corporations as it is an interactive marketing tool…
  • Happy NewYear 2015

    EduTek_SocialMedia Consultant
    31 Dec 2014 | 10:31 am
 
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    Boost sales with BtoB Content Strategy, SEO and PR here.

  • How to Know if Your Content Stinks and What to Do About it… Fast!

    Melanie Rembrandt, www.rembrandtwrites.com
    25 Mar 2015 | 5:08 pm
    Your writing is great… that’s what you think! Are you happy with all of the marketing content your business is producing? If so, it’s time for a review. Yes, I know you have many responsibilities as a business owner, and you may place your content near the bottom of the “To Do” pile. But your […] The post How to Know if Your Content Stinks and What to Do About it… Fast! appeared first on Boost sales with BtoB Content Strategy, SEO and PR here..
  • You have great, BtoB content. Now what?

    Melanie Rembrandt, www.rembrandtwrites.com
    19 Mar 2015 | 4:12 pm
    It’s time to turn all of that copy into sales via content strategy! What’s your BtoB Content Strategy, Anyway? News flash. It’s 2015 and time to use your BtoB content to get the best results possible. Sure, you have great blogs, expert insights, social-media posts, articles, newsletters, and more. You have pages and pages of […] The post You have great, BtoB content. Now what? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here..
  • Spring Your Business Forward!

    Melanie Rembrandt, www.rembrandtwrites.com
    12 Mar 2015 | 3:35 pm
    Are your processes, BtoB and BtoC content and team ready for sales to flourish? It’s finally time to spring forward. You are more than ready to shed the winter doldrums and get your business fired up for the warmer months ahead. But how exactly do you spring forward for the best results? Well, here are […] The post Spring Your Business Forward! appeared first on Boost sales with BtoB Content Strategy, SEO and PR here..
  • B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

    Melanie Rembrandt, www.rembrandtwrites.com
    6 Mar 2015 | 5:58 am
    It’s time for a content strategy that produces actual results! You write weekly blogs to share your insight and post regularly on Twitter, Facebook, LinkedIn, Pinterest, and more. You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. That’s great. You win an award for having lots of content. But […] The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here..
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    97th Floor

  • Episode 013: Susan McPherson and Sustainable Communication

    Shante Schroeder
    19 Mar 2015 | 9:00 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with Susan McPherson and adapting in an ever-changing marketing communications landscape, best practices in communicating corporate social responsibility and being one of the most influential women on Twitter. You will learn: 1:30 How Susan got her start and adapted within the ever-changing marketing and communications […] The post Episode 013: Susan McPherson and Sustainable Communication appeared first on 97th Floor.
  • Episode 012: 5 Areas of Research for Best Strategy and Results

    Shante Schroeder
    12 Mar 2015 | 9:00 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with PJ Howland and Brian Clay about effective research, when, why and how it’s important. You will learn: 1:06 5 areas of research for every client: site audit competitive analysis keyword research internal linking editorial calendar 2:45 Why research is important for your work, strategy […] The post Episode 012: 5 Areas of Research for Best Strategy and Results appeared first on 97th Floor.
  • Episode 011: Jeff Harmon and Debunking the YouTube “Viral” Myth

    Shante Schroeder
    5 Mar 2015 | 9:00 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with Jeff Harmon of VidAngel and mastermind behind Orabrush and Poo-Pourri video sensations. They discuss his not-so-overnight successes, best insights and the biggest myth related to “viral” campaigns. You will learn: 1:20 How Jeff got into YouTube by accident. 2:20 All the tactics that didn’t […] The post Episode 011: Jeff Harmon and Debunking the YouTube “Viral” Myth appeared first on 97th Floor.
  • Episode 010: High Level Outreach and Best Relationship Building Practices

    Shante Schroeder
    19 Feb 2015 | 8:30 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with 97th Floor digital marketers Jayme Jenkins and Jimmy Winskowski about high level outreach and connecting with high authority sites in all niches. You will learn: Why outreach is important: Brand mentions SEO benefits high authority links that help with , search engine rankings, communicates […] The post Episode 010: High Level Outreach and Best Relationship Building Practices appeared first on 97th Floor.
  • Marketing for the People: Giving Something Back at 97th Floor

    Wayne Sleight
    22 Jan 2015 | 1:18 pm
    Here at 97th Floor, we believe that the best gifts are the ones that provide the recipient with an opportunity to help others. This is why for our holiday card this past December, we created the #20helps campaign. We wanted to be able use our success as a company and as individuals to help others. […] The post Marketing for the People: Giving Something Back at 97th Floor appeared first on 97th Floor.
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    Latest solar news

  • Portable Solar Panels – Tips To Buy The Right One

    admin
    31 Mar 2015 | 4:56 am
    The clean energy industry is a booming market in recent times, when the protection of the environment seems to be a priority for all. Solar energy has long been accepted as the best source for the safest and efficient energy that humans produce electricity for our consumption needs. Most countries are opting for this system for the manufacture and sale of electricity on a commercial scale. The same applies to the utility of this form of energy at the individual level. More and more people are turning to solar power for your portable power needs. Solar panels are a great product to help match…
  • Three important Benefits of Solar Panels

    admin
    30 Mar 2015 | 12:49 pm
    Since awareness about global warming, people have become more open to the idea of ​​finding renewable energy sources to mitigate environmental problems in the world today. Among the renewable sources of proposals was the use of solar panels, which has gained popularity in recent years with both residential and commercial spaces. In fact, there are significant benefits of using this type of energy production system, but some also stressed the disadvantages. In general, however, experts agree that the benefits outweigh the disadvantages. Some of the most notable benefits of using this type…
  • Advantages And Disadvantages Of Solar Powered Products

    admin
    30 Mar 2015 | 3:15 am
    Sustainable or green energy is becoming one word above all for those who want to save on their energy consumption. The use of solar energy is becoming very popular not only because it is free and plentiful, it is also one of the cleanest renewable energy resources used today. Whether you are looking for some efficient products, choosing solar energy devices is one of the best options you can choose. These are some of the advantages and disadvantages of solar panel lights to help you make an informed decision. Advantages of solar energy products One of the benefits of installing solar energy…
  • Highlighted Aspects of the Solar Industry

    admin
    29 Mar 2015 | 3:10 pm
    Solar energy has entered our lives for decades, and has been the change in our lives since. With more spin-off industry, many things that have become difficult to treat. While many aspects have become very popular rooms that provide large amounts of benefits every day. What are they? Distributed solar Service The service relates to a solar energy system is decentralized, modular and very flexible. It is located close to the load used, but generally have less capacity than traditional electricity. A photovoltaic system connected to the network is often considered the service. In practice, both…
  • Predictions for the Solar PV Industry in 2015

    admin
    29 Mar 2015 | 3:15 am
    The global market for solar PV is facing a strong growth momentum due to reduced production costs and technological advances in the industry. Governments and other agencies around the world to promote the use of solar energy through various financial incentives. The year 2015 should see continued growth, emerging markets and changes in production processes. These are some of the major projected global trends for 2015: More organizations will present to provide solar power residential loans in the US It is expected that next year more companies in the US offer solar home loans that can replace…
 
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    Local SEO Guide

  • Google’s About To Close Your Local Doorway Pages

    Andrew Shotland
    16 Mar 2015 | 11:16 am
    Today Google published “An update on doorway pages”. The post implies that Google will soon be updating its algorithm to weed out offending doorway pages from the SERPs: Sites with large and well-established doorway campaigns might see a broad impact from this change. While sites with spammy set ups such as multiple exact match domains [...]The post Google’s About To Close Your Local Doorway Pages appeared first on Local SEO Guide.
  • Stop Ignoring Bing Webmaster Tools

    Andrew Shotland
    6 Mar 2015 | 9:25 am
    At the beginning of every new engagement we ask clients for access to their Google Analytics, Google Webmaster Tools, Adwords data, Bing Webmaster Tools and any other analytics they have. 95% of the time, the client does not have Bing Webmaster Tools set up and 50% of the time they don’t want to go through [...]The post Stop Ignoring Bing Webmaster Tools appeared first on Local SEO Guide.
  • Dude, Where’s My Primary Category?!

    Dan Leibson
    26 Feb 2015 | 10:42 am
    Google recently rolled out their “primary category” requirement to Google My Business Locations bulk accounts. Instead of associating the first category per location in a bulk account as the “primary category”, the roll out is instead selecting nothing as a primary category for all locations in a bulk account.   This means that if you [...]The post Dude, Where’s My Primary Category?! appeared first on Local SEO Guide.
  • Google Now Outsourcing Local Packs to India

    Andrew Shotland
    5 Feb 2015 | 9:20 am
    We have been seeing a lot of mismatched locations in the local packs lately but this one takes the cake, er curry…: (Click to enlarge)   You know you can’t beat Nayana Eye Care in Pradesh. They’re “recognized by the Food Corporation of India” and have “world-class sterility.”The post Google Now Outsourcing Local Packs to India appeared first on Local SEO Guide.
  • 90′s Redux – Google’s Fanny Pack Continues to Expand

    Dan Leibson
    26 Jan 2015 | 9:48 am
    One of the benefits of working with local clients, both large and small, is that we see a lot stuff. Recently we have been conducting a rank tracking project for a large national brand with 1,300+ locations. This has has given us some interesting insights into the move from the local carousel to the local [...]The post 90′s Redux – Google’s Fanny Pack Continues to Expand appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
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    SEO Chat

  • 7 Apps to Run Your SEO or PPC From Your Phone

    Loren Baker
    24 Mar 2015 | 8:20 am
    Thanks to mobile apps it’s now easier than ever to to run your SEO, PPC, AdWords and Social Media campaigns directly from your phone. That’s definitely a big deal when you’re traveling or if in an industry that requires a lot of time out of the office. While that makes your professional life a whole lot easier, it can be a challenge to narrow down the most useful apps. According to Statista, there were 1.3 million mobile apps in the Apple App Store alone in September, 2014. To help save you an endless amount of time scouring through Google Play or the App Store, here are seven…
  • Free Tools to Do A Competitor Blog Audit

    Ann Smarty
    17 Mar 2015 | 1:59 pm
    Your content is one of the greatest tools you have at your disposal, from a marketing point of view. It gets your name out there, attracts attention, bring in regulars, markets your brand, builds your authority, connects you to other experts… you would be hard pressed to find a way it wouldn’t be helpful. Having a consistent, high quality blog can launch your entire career, and turn a hobby into a money making venture. But how does it rank with the content of your competitors? Competitor blog audit involves gathering data that allows you to compare your work with someone…
  • Get Back to the Basics: How to Rank Your Article on the First Page of Google

    David Trounce
    16 Mar 2015 | 5:07 pm
    Google’s First Page of Search Engine results is the only place worth being these days. If you don’t rank on a search engines first page you have maybe a 1-5 percent chance of being found, depending on the industry you are in. That might seem like the competition is too hard and the whole optimization thing is a waste of time, but it’s not. The thing about Web Marketing is that it’s not really all that hard. I know, I know, people like to make it mysterious and full of incomprehensible graphs and data. But believe me, it ain’t. There are things that almost any…
  • Responsive Email Tips to Improve CTR and SEO

    GrowMap
    9 Mar 2015 | 1:03 pm
    With mobile responsiveness becoming a major new search factor in 2015, it is important to ensure both your site and your emails are mobile responsive. The better you configure your email template to make it easy to get to your site, the more traffic it will drive. Pages you link from your email need to be optimized for mobile devices. The more compelling the page and the easier it is to navigate from any device, the longer the time on page will be. Bounce rates can also be decreased. Responsive Email Tips: Put some serious thought into how you create your email template. Your most important…
  • B2B Social Media Measurement Proves ROI

    GrowMap
    20 Jan 2015 | 4:12 pm
    In the B2B space, there persists a belief that social media only works for B2C. This is because to date most have no proof it works for B2B. According to MarketingProfs and The Content Marketing Institute B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America, measurement is a key area where B2B marketers are struggling: Only 21% say they are successful at tracking ROI.   New social media management solutions make tracking leads and identifying which social shares generate leads and conversion possible. Businesses that implement social media measurement tools…
 
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    Internet Marketing Ninjas Blog

  • Guide to the Top SEO Tools | SEOchat Edition

    Ann Smarty
    30 Mar 2015 | 6:30 am
    SEO is among one of the biggest concerns for anyone who is running an online business or website. While there are plenty of marketing techniques that are important, particularly content and social, search ranking is still a crucial element to netting yourself a strong audience. After all, not everyone is going to come across your social media account or blog, but a few targeted keywords could bring them straight to your Google result. If you want to strengthen your search engine clout, the best thing you can do is get an arsenal of tools and begin building your strategy. Here are a few free…
  • More on Mobile, Google’s Domains, Microsoft’s Browser Makeover Plus Link & Content Discussions

    Jen Van Iderstyne
    27 Mar 2015 | 6:20 pm
    The impending mobile update or “Mobilegeddon” is infiltrating the consciousness of most webmasters, SEOs and our communities  with multiple threads on mobile usability popping up across the forums. People are also talking about Google over the recent ranking success of their new product, Google Domains.  And while content, linking and even Microsoft get a little attention this week, most of us seem to have our eyes on our smart phones for the foreseeable future. Google mobile algo to be bigger than Panda / Penguin as deadline looms The words “Panda” and “Penguin” put the fear of…
  • Don’t Miss @JimBoykin Speaking at ClickZ Live, New York, on March 31 2015

    Ann Smarty
    25 Mar 2015 | 10:46 am
    Ninjas are coming to New York! Don’t miss Jim Boykin‘s grand session including everything you need to know about Google Updates, link building and content marketing. Jim’s presentation is filled with actionable advice, examples, tools: Make sure to take lots of notes! Jim Boykin has personally performed over 100 disavows and reconsideration requests. Jim has analyzed more penalties, created more tools and successfully recovered more businesses than anyone in this industry (at least that’s my perspective!) With over 16 years of experience in the digital marketing…
  • How to Monitor a Website: Free & Awesome Website Monitoring Tools

    Ann Smarty
    23 Mar 2015 | 9:10 am
    You can invest ton of time and money into marketing your website but all your effort will be wasted if your site is down. Uptime is the biggest usability and conversion hurdle… The biggest, yet often most overlooked. How to Monitor a Website: Tools Don’t let yourself fall prey to the same mistake. Here are some easy to use monitoring tools that will tell you the second your users lose site access. Monitority Monitority is a new tool which I just started using a few days ago. So far it looks too good to be true: Free instant emails and sms as soon as your site goes down. Monitority…
  • Google is Talking! Doorway Pages, Autocomplete, Blocked Resources and More!

    Jen Van Iderstyne
    20 Mar 2015 | 12:38 pm
    It’s been a Google news heavy week in search with announcements and changes dominating the discussion. From algorithm changes to new WMT features and yet another nudge toward mobile friendliness there is a lot to do and consider in the very near future. With Google in a communication overload it’s a good time to start considering your long term strategy. How do you think these changes will affect the Search Results? Are you ready for the upcoming changes? Google to release algo update targeting doorway pages This week Google announced a new algorithm update. The change is likely to take…
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    johnon.com

  • You, Robot.

    john andrews
    23 Mar 2015 | 12:46 pm
    The other day I noted that so many people I meet in the everyday life these days have nothing going on. People I meet in passing, at the store, or in a restaurant, or perhaps during travel… are “non-employed” or under-employed. Upon casual review, such as light conversation or interaction, they exhibit no signs of […]
  • Visit Spain in April : DomainingEurope.com

    john andrews
    23 Mar 2015 | 12:02 pm
    Updates: As I update this post, you’ll find the additions either as UPDATE asides like this one, or at the end where I extend the post to reveal some of the activities I secretly engage in when on conference travel in foreign lands. Agenda now online. DomainingEurope.com is an annual conference held in Valencia, Spain […]
  • SEO Security, Threat Intelligence, and Competition

    john andrews
    2 Mar 2015 | 12:14 pm
    I was reading about a security course over at Black Hat when it dawned on me… this is just like SEO. The US Special Operations Forces pioneered a methodology called F3EAD, which enabled amongst other things the ability to take out insurgent and terrorist networks. Acronyms aside… F3EAD sure sounds cool. And “taking out” insurgents […]
  • On Practitioners, Policymakers, Business, and Authority

    john andrews
    10 Feb 2015 | 11:41 am
    Deleted, because I’m exhausted. It just won’t make any difference… you have lost, and the big players have won.   Update: therefore, it’s time to address the future of online marketing & SEO.    
  • It’s OK to be Late

    john andrews
    5 Feb 2015 | 6:20 pm
    It must be a slow news month, because I’ve been seeing a disproportionate number of people whining in public about other people being late to their meetings & appointments. Mostly these are people I do not respect: social media gurus, self-help experts, “authors” of pop business books, professional speakers, venture capitalists, placed startup CEOs and […]
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    White.net » Blog

  • So What Makes A Good PPC Account Structure?

    Jason Denny
    25 Mar 2015 | 1:30 am
    I’m often asked, ‘what makes a good PPC account structure?’… well in truth, it varies from account to account. There is no real champion account structure as such. Instead, what I want to share with you is the back-bone of an account structure which should typically bode well for any account. Following the simple steps below cuts out a large amount of wasted time on what historically appear to be over complicated accounts. Alpha/Beta PPC Account Structure Firstly, if you have a good website structure, use this as a template (N.B. If you don’t have a good…
  • #SEONOW2015: What does SEO reporting look like in 2015?

    Daniel Bianchini
    19 Mar 2015 | 1:30 am
    At the start of the year I was asked to participate in Linkdex’s annual SEO Now ebook, alongside a number of industry experts from around the world. The theme for the eBook was around Reporting in 2015, and my section is below. WHAT DOES SEO REPORTING LOOK LIKE IN 2015? In 2015, brands will move further towards an online marketing target, with each channel playing their part in that goal. With SEO changing dramatically over the last few years, our reports have to reflect that. These changes have resulted in a move away from ranking positions and the number of links that we have built,…
  • Consider Ad Copy As A Group of Swappable Elements

    Jason Denny
    17 Mar 2015 | 1:00 am
    So, we’re well on our way into 2015 and it’s time to look back on what we’ve achieved so far this year. New digital strategy, check… New programmatic targeting methods, check… Account expansion, check… Reviewed ad copy and variant tested…..no? More often than not we find ourselves jumping into and testing new features released by the leading platforms but end up neglecting the foundations of our accounts. What better time to re-visit our ad copy? We know that the ad copy we write depends on many things, for example, the ad group keywords and the…
  • The 2015 Google Analytics Individual Qualification (IQ) exam: tips & resources to help you pass

    Hannah Warder
    9 Mar 2015 | 10:00 pm
    At White, all members of the delivery team are expected to gain qualifications in Google Analytics, Google AdWords (Advertising Essentials, Advanced Search, and Advanced Display) and Bing Ads. Hannah and Bobby became accredited in Google Analytics in January 2015, and have since been carrying out workshops to share their insights with colleagues. They’ve come together to create this blog post to help you get the most out of Google Analytics too. Why should you bother with the GA exam? To understand why it’s so important to pass the GAIQ, it’s necessary to recognise exactly…
  • Google announce ‘significant’ impact of mobile ranking signals

    Alexandra Johnson
    27 Feb 2015 | 4:04 am
    Yesterday, Google announced via the Webmaster Central blog that, from 21st April 2015, mobile ranking signals will have a ‘significant’ impact on search results. These ranking signals will only affect mobile searches and will be used across all languages. For most of us in the search marketing industry, this announcement shouldn’t come as much of a surprise. Over the last six months the hints have been coming thick and fast from Google. Let’s refresh our minds as to what they’ve been up to: Mobile Usability Reports arrive in Webmaster Tools In October 2014,…
 
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    SEO 2.0

  • Popularization Techniques to Learn from Music and Science

    Tadeusz Szewczyk
    9 Mar 2015 | 9:18 am
    Now that I reframed SEO as part of the bigger popularization efforts I’d like to show you some popularization techniques to learn from music and science to make products and people known. No, you don’t need to “twerk” or drop nuclear bombs to get the word spread about you or your product. It’s not about buying ads for inflated attention like marketers suggest either. It’s about mass appeal.   Pop, pop, pop – popularization When you hear the long and officially sounding term popularization you immediately remember knowing it without instant…
  • How to Popularize Ideas Online

    Tadeusz Szewczyk
    20 Jan 2015 | 7:20 am
    Ideas are not websites. You do not optimize them for search or social media. Ideas get spread by people when they are agreeable memorable provide solutions and can be implemented on their own without buying expensive solutions. How can an idea of yours spread like wildfire and provide a visible benefit to you?   How I tried to popularize an idea I’d like to show you an example close to home. I’ve been popularizing ideas all the time, especially one specific idea, the idea of the next level, modern, social SEO. Yes, the SEO 2.0 I stand for is an idea I popularized to some…
  • SEO Has Evolved – It’s About Popularization Now

    Tadeusz Szewczyk
    19 Jan 2015 | 8:49 am
    SEO is not the alpha and omega, it has evolved to become more than just search engine optimization. Also it’s not just marketing, you can optimize things without selling them on a market. SEO has progressed and advanced in multiple directions. By and large SEO is about popularizing things on the Web now. What else is popularization about?   We don’t do SEO anymore It took me 7+ years to realize this but modern SEO is much more than expected. Even my already updated definition of SEO, my personal view on the SEO 2.0 idea that has inspired numerous others is not enough.
  • 101 Unique Blog Post Ideas to Grab

    Tadeusz Szewczyk
    16 Jan 2015 | 8:12 am
    As you probably know I not only blog here on SEO 2.0 I also write for client blogs. Every month I pitch a dozen or more ideas to a select few blogs. I sell half or more of them usually. I use other ideas for myself here on the blog.  Still so many unique blog post ideas are left unused. That’s sad! I decided to publish my yet unwritten blog post ideas. Every one of them is as unique as I could make it. I don’t use “headline formulas” etc. anymore. Do you want to use one or more of them on your blog! No problem. I can write each of the posts for you for 200+ Euro/220+…
  • SEO 2.0 Tools and Resources from the Ebook – Part 4 of 4

    Tadeusz Szewczyk
    13 Jan 2015 | 6:31 am
    Yeah! It’s almost there, the by now mythical SEO 2.0 ebook. To keep you intrigued here comes another large tools and resources list from the ebook itself containing 30+ links to free tools and helpful articles that elaborate on what I’ve explained in the ebook. As explained already I had to split the resources into four lists as there were so many so this is the fourth and last part. I have already published part one two three All of them will be also updated soon with additional links I have added ever since I blogged the early versions. The following list contains the links from…
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    ReelSEO Video Marketing

  • How-to Transfer a YouTube Channel to a Different Google+ Page or Profile

    Carla Marshall
    31 Mar 2015 | 5:14 am
    Moving your YouTube Channel to a different Google+ Business Page or Profile just got a lot easier with the help of a new Transfer Tool feature from Google. If you wish to change the associated G+ Page or Profile you can now do so in seconds.
  • Why the New Kraft Heinz Company Needs to Raise its Game on YouTube

    Greg Jarboe
    30 Mar 2015 | 7:40 am
    Kraft and Heinz have announced they are to merge, creating the fifth-largest food and beverage company in the world. This business move creates a potential goldmine for the new company in terms of increased engagement and visibility on YouTube, a marketing strategy that neither brand has really taken full advantage of as yet.
  • Autoplay is Now the Default on YouTube - and That's OK

    Andy Smith
    26 Mar 2015 | 7:39 am
    YouTube has made autoplay the default option for desktop users of the site, and of course it's a way of boosting views in the face of such overwhelming competition from Facebook, and now Twitter. You can disable the feature, but we think it's a good thing for YouTube, creators and viewers.
  • How-to Get the Most Out of YouTube Interactive Cards [#TubeTalk #65]

    Dane Golden
    25 Mar 2015 | 2:23 pm
    YouTube Interactive Cards enable creators and brands to add an extra layer of interactivity to their videos. We discuss how to get the most out of this new feature in this week's ReelSEO TubeTalk video marketing podcast.
  • NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video

    Carla Marshall
    25 Mar 2015 | 12:13 pm
    March Madness is one of the biggest sports events in the U.S, with millions of fans turning to online video to catch up with the latest news, highlights, and commentary. For 2015, it's Instagram Video that is generating the most engagement for #MarchMadness related video content.
 
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    » blog

  • Why Is Online Reputation Management Important For Your Brand?

    Cheryl Rodrigues
    24 Mar 2015 | 4:11 am
    This is the world of unlimited, unbiased and unaltered information. Blogs and socializing web pages act as an excellent medium for individuals with similar interests to share their view points and experiences about all aspects of life. Be it businesses or products, they are all under scrutiny of the general public who are ready to share their view about anything. Hence, brands are under constant pressure to keep a clean image online. That’s where online reputation management kicks in! Online reputation management is all about establishing yourself as a credible and authoritative…
  • Mobile App Analytics & Basic Insights

    Ketan Kanetkar
    9 Mar 2015 | 12:47 am
    I have been reading a lot about the impact of Mobile and how it has the power to change the Digital landscape. Along with the ease of use and increased preference to mobile friendly websites, times are changing for the greater good. At some point of time I realized similar to websites can the mobile site and interactions taking place on the site be studied with equal clarity which is possible with tools like Google Analytics. Mobile Apps in recent times have shown a lot of promise in terms of how they can be influential in terms of changing the habits of the users & in a way help the…
  • Win with Facebook Contests!

    Leonie Mergulhao
    15 Jan 2015 | 8:16 pm
    Introduction Facebook timeline contest also known as sweepstakes are nothing but simple contests that you run on your Facebook business page. It is a great way to gain engagement for a brand. Facebook timeline contests are simple, engaging and it helps gain brand visibility and loyal customers. Which contests work and why? I have conducted a number of Timeline contests for a BFSI client on their Facebook page. In my experience, generic and simple contests work the best. Contest Analysis Contest: AParticipants were required to identify famous financial investors based on the image shown to…
  • Basics of Twitter Advertising

    Nashit Vakil
    13 Jan 2015 | 3:32 am
    With social media becoming an integral part of Digital Marketing, it is important for a brand to build a social presence on all platforms. Twitter has the second largest social media user base and it provides advertising solutions to brands who seek to create a direct contact point with the potential customers who can be a part of future marketing and re-marketing strategies. Twitter has developed various advertising solutions to help brands reach out to such a huge target audience and build specific brand connect. This article covers the basics of the Twitter ads and easy step-by-step…
  • Facebook Custom Audiences – The Value?

    Nishi Shah
    9 Jan 2015 | 3:41 am
    With Social Media’s importance growing at a tremendous rate, Facebook left no stones unturned in the year 2014! We saw a host of features being rolled out by Facebook, some of which proved to be a real benefit for marketers. One such feature was Facebook Custom Audiences that was introduced in September 2014. Facebook advertising had one major concern; “AmI really reaching the right audience?” With the release of Facebook Custom Audiences, this was the solution to all the concerns a marketer had. What are Facebook Custom Audiences? It took me a little while to actually sum up what…
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    360i Digital Agency Blog

  • Livestreaming Goes ‘Up Periscope’ With Twitter’s Latest App

    360i
    27 Mar 2015 | 3:39 pm
    This week Twitter relaunched its recently acquired Periscope app for iOS. With the announcement, users can expect to see more livestream coverage beginning to pop up in their feeds as Twitter looks to become the destination in social for real-time storytelling. And the timing is perfect. What began as the year of video –  kicked off by Snapchat, Facebook and Twitter making key moves in the space early on –  has quickly morphed into the year of live video, with a focus on unedited and direct livestreams, courtesy of apps such as Meerkat and Periscope. While livestreaming isn’t a…
  • Facebook Updates Messenger to Support 1:1 Conversations & Commerce

    Fitz Maro
    26 Mar 2015 | 3:37 pm
    This week, Facebook CEO Mark Zuckerberg and his team took to the stage at F8 – the Facebook Developer Conference – to unveil a slew of new product updates. Among them was one of interest for brands with e-commerce platforms: Facebook’s Messenger app. The update will now allow Facebook Messenger to support personal, real-time conversations with customers, including limited in-app purchases. This update to Facebook Messenger could mark a revolutionary change in the way consumers engage with brands while shopping – making the whole experience much more frictionless. Today, even brands…
  • SXSW Recap: A Report on the Best of SXSW Interactive 2015

    360i
    26 Mar 2015 | 7:17 am
    Hot off the press is our SXSW Recap – a comprehensive report of the best of SXSW Interactive 2015. This year, brands continued to stand out with relevant, entertaining activations that in many cases provided utility to conference goers. Nontraditional panels inspired our on-the-ground SXSW ambassadors and trending tech continued to make its presence known in Austin. This recap gives an overview of the major themes, personalities, trending tech, notable brands and sessions that stood out to our team in Austin this year. Read the full recap here. Big thanks to our SXSW brand…
  • #WineWednesday Panel Recap: Influencers Talk Reaching Gen Z

    Maria Loida
    25 Mar 2015 | 3:27 pm
    Millennials are to marketers what Beyoncé is to the world – practically royalty. As a demographic, Millennials are known for having indisposable income, spending it and being cool (for now). Reaching and connecting with Millennials has become a priority for many brands over the past years. Soon though, this Millennial crew will have to officially move over and make room for Solange, the mysterious and misunderstood, but much cooler younger sister – known to marketers as Generation Z (unofficially categorized as individuals  born between 1997 and 2002). Similar to Solange’s “elevator…
  • Lessons Learned on Optimizing for Growth with A/B Testing [SXSW]

    Valentina Bettiol
    20 Mar 2015 | 3:07 pm
    Among the copious panels, sessions and talks at SXSW this year focused on wearables, data and privacy, and other hot trends, there emerged subtler but just as important topics, including lessons from A/B testing. Todd Yellin from Netflix and Evany Thomas from Pinterest both touched on using A/B testing to improve the user experience of digital products and drive business results. Through the cases they shared highlighting their respective companies, there is much that other brands, digital marketers and agencies can learn from their experiences. Both presenters started where all campaign…
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    How to Make Money Blogging

  • Rank Tracker Pro and the Rank tracker Enterprise Reviews: Get Report from Top Keywords ranking Checker

    admin
    6 Mar 2015 | 10:22 pm
    Read my honest Rank Tracker Review. When you have a business that you are running online you cannot afford to be feeling your way about in the dark. You need to have your numbers at the tips of your fingers and literally know what is happening where and to what at any given time. Now keeping up with such massive amounts of data manually is next to impossible. You need an assistant to get you all this data so that all you have to do is act on it to help your business get better. Well the best assistant you can ever get to inform you of how you are doing online is the Rank tracker. With a tool…
  • SEO Powersuit Review (Viktar Khamianok): Best All in One SEO Pack Pro

    admin
    6 Mar 2015 | 9:51 pm
    Read my honest SEO Powersuit Review. If you run an online business or have a website that you run as part of your business then you know there is only one way through which that website can make you money. It has to rank highly on search engines and show up in search engine results whenever anyone keys in keywords related to your website. This is why you need SEO or Search Engine Optimization. This is where the SEO Powersuit comes in. This particular SEO Powersuit review will provide you with insight into the world of using high end software that is guaranteed to help you make a lot more…
  • Must Read! Magic Submitter Review (Alexandr Krulik): Best SEO Submission Tool and Link Building Software

    admin
    4 Mar 2015 | 6:09 pm
    Magic Submitter Review (Alexandr Krulik) Visit the Magic Submitter official website (by Alexandr Krulik). Magic Submitter official website. One of the best Search Engine Optimization tools in the world, Magic Submitter is able to submit all kinds of content and many backlinks to more than twenty-five platforms at a given time. These platforms can include things like article archives, social media websites, social networking websites and other such things like PDF sharing websites, directories and the like. One will no longer have to go to a number of different sites manually and provide a…
  • Must Read! Socrates Premium WordPress Theme Review (Dan Nickerson and Joel Comm): The Best WordPress Theme Adsense Clickbank Ready

    admin
    4 Mar 2015 | 5:56 pm
    Visit the Socrates Premium WordPress Theme (by Dan Nickerson and Joel Comm) official website. Socrates Premium WordPress Theme official website. Socrates Premium WordPress Theme Review Why to spend on Socrates Premium WordPress, when there are a multiple of other themes available that would work in the same manner. Well, other themes work only under the slogan ‘just as well’, but the creators of Socrates not only relied on designing a theme, but also by delivering immediate results. The internet marketers have stated that WordPress is actually the best blogging plat form. The reason for…
  • Must Read! Google Sniper Review (George Brown): Best Niche Blogging Program

    admin
    4 Mar 2015 | 5:27 pm
    Visit Google Sniper official site Google Sniper Review (George Brown) If you are looking for a real working system to help you make money online from Niche Internet marketing with little cost. Google Sniper will help you by teaching you how to make money with niche sites or niche blogging. It has helped lifting internet marketing world into another dimension and has allowed even more people to gain deeper knowledge and understanding about it. Using Google Sniper has been a very impressive experience even after re-registering for Google Sniper 2. There is a possibility to gain access to bring…
 
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    CanuckSEO

  • Our BUDGET SEO On-Page Program!

    Jim Rudnick
    30 Mar 2015 | 8:42 am
    We understand that when it comes to making a choice on which package an SEO newbie would consider can often come down to budgets, and like all things, you do get what you pay for. That said, we do offer this specialized On-Page SEO package to those clients who want their domain site totally optimized using best practices only and then will go off and do their own off-page optimizations as in getting links and citations for example. This is often the best way to start-up your own SEO Campaign! In that light this 10 Point On-Page Package would include…. Head Section Order KKT’s best…
  • FabFriday Infographic: DuckDuckGo vs Google!

    Jim Rudnick
    26 Mar 2015 | 3:18 pm
    [This is a guest blog post by Nevyana Karakasheva is a digital marketer at OptiLocal, an online marketing agency, specializing Local SEO. There is hardly an online user who has not used or at least heard of Google. Many actually perceive Google as the embodiment of the Internet period. We find our next dinner recipe on Google, we look up the best fairs for our summer trip again on Google, we find a carpenter, we order sneakers, we read reviews, news, sports live scores, we date, we chat, we watch videos – all on Google, but the real questions is do we know Google at all? [ED:…
  • FabFriday Means It’s Infographic Day, eh!

    Jim Rudnick
    20 Mar 2015 | 7:12 am
    Loved this week….found out that the interesting info from Google on their “inclusion” of Tweets into their index is as yet, unfounded. Wait, don’t fly off the handle…what I mean is that yes, while the partnership will give Google access to the Twitter firehose to allow those tweets to become “more searchable” — so far, nada. Tested it. Tweeted and then ran software to check for same and so far, it’s not a fact that I can say is NOT true, just not true right now up here on google.ca…. That took up most of the week, but I did find…
  • Grow your Site some Evergreen Content for SEO!

    Jim Rudnick
    16 Mar 2015 | 9:28 am
    Okay, today I thought I’d speak a bit on evergreen content – what it is and why if you take the time to grow some of same on your site, your SEO rankings will increase. Simply put, evergreen content is the content on your site that does NOT rely on current trends while being an informational or reference material that somehow never goes out of date. Got that? It’s content on your site – whitepapers, blog postings – what have you that can fulfil a searchers “need to know” about the topic you’re covering… Maybe an example might help here…
  • Fab Friday the 13th: Infographics Day

    Jim Rudnick
    13 Mar 2015 | 10:03 am
    Been a pretty good week so far…course it ends today which is a Friday the 13th day…but I don’t suffer from “triskaidekaphobia” so it’s more the start of a weekend that appeals to me. Except, this week I am going to mention only 2 items….and here’s the first one – a guest post from Adam Maidment over at neomam.com and it’s entitled “13 reasons why your brain craves infographics” – note the use of the 13 in the title? Well so did I and the infographic is stellar – truly good – well worth the click, eh! And…
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    Digital Gossips by Munaz

  • Why Web Design Is One Of Your Best Bets For Getting Rich In 2015?

    Munaz Anjum
    23 Mar 2015 | 4:52 am
    If you are looking forward to get rich using your skill of web designing then you are on the right track, at least for the present. The importance of web designing has been growing in the market especially because of the expansion of ecommerce all around the globe. Web designing is the act of developing a website. Therefore, web designers are often also known as web developers. Outline: A web designer’s profession gives a lot of advantages including doing what you love, helps use your own creativity, work from anywhere, work anytime and above all make a lot of money. Here are some of the…
  • Is Your Website a Semantic Search Engine Friendly?

    Munaz Anjum
    17 Mar 2015 | 3:00 am
    There is a ton of post we see on semantic SEO. Many of us even blindly fall prey to these pieces without even realizing whether or not a website we build is a semantic search engine friendly (SSEF). I don’t see any logic for a semantic SEO if a website lacks all the nuts and bolts required for a semantic search engine. This is analogous to people riding bullock carts and aim high at winning against the super racing vehicle riders. Verily, stupidity has no bounds!   We go behind some industry stalwarts’ tips and tricks to bait the search engine. Nevertheless, we…
  • The Internet of Things (IoT) And Bottlenecks Within Organizations

    Munaz Anjum
    3 Mar 2015 | 4:26 am
    Is 2015 a year of digital transformation (DT)? More often than not, we hear people saying the whole digital experience is changing. Users’ behaviors and customers’ expectations are changing too. Is there any ounce of truth, or just a hype? Yes, there is absolute truth what they say. We are seeing how usage of social media is grown and so is our behavior to share every minute update. In reality, social media has jump-started the sharing and collaborative economy. E-social bonding and tons of data being updated on the cloud every second are occupying a larger space than ever before.
  • Let’s Support SAFE & SECURE HTTPS Websites!

    Munaz Anjum
    18 Sep 2014 | 3:52 am
    My Two Cents: Good news for developers! IE8 is finally coming to an end. It’s indeed good news for them, because they use some kind of hacking and tedious technique to make a responsive website compatible with IE8. By default, IE8 does not support media query. There are clients who want to see a responsive website compatible with IE 8 that poses a challenge for a developer. Now, Microsoft has officially announced that IE8 is going off, and the deadline for extending support to this older browser is until Jan. 12, 2016, which is a year and a couple of months from now. Having been a headache…
  • And The Dirty Game Has Begun. Play It Now!

    Munaz Anjum
    14 Aug 2014 | 6:23 am
    There has been a mad rush for HTTPS migration ever since Google has officially confirmed on ranking benefit for a secure website. I do support a secure website for various reasons, but definitely not the ranking signal propaganda used by Google. The search engine, as it seems, has intentionally leaked out this secret to expedite the HTTPS migration more for its advantages than for those with HTTPS websites. Google knows the fact very well that such "lightweight benefit"would be abused and exploited by SEOs.                …
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    Home Based Business Resources

  • SEOs Day-To-Day Work, , Mobile Friendly Things To Avoid, #Speedlink 13:2015

    DiTesco
    29 Mar 2015 | 9:20 pm
    Hi everyone, hope you all had a great and productive week! This week, Rand of Moz.com runs through what he thinks an SEO should be doing on a daily basis. More specifically, he says that there’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. Actually there’s so much more to the day-to-day work of an SEO, and in the video below Rand walks us through those ongoing parts of the job. Things To Avoid For Google’s Mobile-Friendly Update There has…
  • Detailed Guide: The Ultimate Off-Page SEO Factors (infographic)

    DiTesco
    27 Mar 2015 | 3:48 am
    Carefully managing the search ranking of your website is the most important step for drawing in abundant web traffic and potential clients to your business. When Google was first founded, its algorithm was based mostly on “link popularity.” After some years, Google started to shake things up a bit by adding multiple off-page SEO factors to help create better search results and improve user experience. Google has launched some really effective algorithm updates like Penguin, Panda, Pigeon, and Hummingbird to remove spammy websites from its results. In the past five years, SEO has…
  • Headline Writing, Twitter Response Guide, Mobile-Friendly Algorithm, #Speedlink 12:2015

    DiTesco
    21 Mar 2015 | 7:49 am
    Hi everyone, hope you all had a great and productive week! When writing headlines and title tags, we’re often conflicted in what we’re trying to say and (more to the point) how we’re trying to say it, says Rand of Moz.com. “Do we want it to help the page rank in SERPs? Do we want people to be intrigued enough to click through? Or are we trying to best satisfy the searcher’s intent? We’d like all three, but a headline that achieves them all is incredibly difficult to write.” In Rand’s whiteboard friday video below, he illustrates just how small…
  • Predictive Dynamic Content – The fuel that drives Transactional Emails! #Infographic

    DiTesco
    19 Mar 2015 | 3:56 am
    If you’re an avid online shopper, every third email in your inbox could possibly be a transactional email. Transactional emails grab a major share of ‘email conversation by retailers’ and has become business critical for the growth of customer base as well. Transactional emails are sent as a response to some kind of action triggered by customers or subscribers. With the advent of marketing automation, these emails are triggered automatically, opening doors to personalization in transactional emails as well. Transactional Emails paired with dynamic content backed by…
  • On-Topic Links For SEO, Yoast SEO Plugin Vulnerable, Youtube at 360, Speedlink 11:2015

    DiTesco
    15 Mar 2015 | 5:07 am
    Hi everyone, hope you all had a great and productive week! How much does the context of a link really matter? One of the questions and topics that you see discussed quite a bit in the SEO world is whether on-topic links matter more than off-topic links. Are On-Topic Links Important (or more powerful) for SEO? “By on topic, people generally mean they come from sites and pages that are on the same or very similar subject matter to the site or page that I’m trying to get the link to. In the video below, Rand looks at on- and off-topic links to uncover what packs the greatest SEO…
 
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    Link Building Best Practices

  • Use Lead Nurture to Fuel the Content Marketing Sales Funnel

    David Gould
    31 Mar 2015 | 9:45 am
    The sales funnel (variously referred to as the consideration cycle, or buyer’s journey) is a familiar way of understanding how your customers may come to buy your product or service, from just beginning to learn about your brand’s offerings through making the purchase. It is possible to break the sales funnel down into several stages, depending on your business; At its simplest, however, the sales funnel can be described in the following steps:Awareness: leads are just learning about your product or service, or have identified a need that your business can addressConsideration: leads are…
  • The Weekly Measure: Lessons in Storytelling, Technical SEO Fundementals & Earning Links for Local Businesses

    Glen Fisher
    27 Mar 2015 | 8:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every…
  • 3 Technical SEO Fundamentals You Shouldn’t Neglect

    Houston Barnett-Gearhart
    24 Mar 2015 | 8:00 am
    According to one of my favorite motivational speakers, Jim Rohn, “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.”This is especially true in the context of SEO.If you don’t know the difference between a canonical tag and hreflang tag; how responsive web design compares to adaptive web design; or how best practices in information architecture can bolster your SEO efforts, this article is probably for you.In the age of Penguin, Panda, and Hummingbird, more business owners than ever are moving towards…
  • The Weekly Measure: Content Ideation, Facebook Ads Revenue & Link Building in 2015

    Glen Fisher
    20 Mar 2015 | 8:10 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every…
  • Do Likes Lead to Revenue with Facebook Ads?

    Anthony Martinez
    17 Mar 2015 | 8:00 am
    In a similar fashion to email opt-ins and remarketing pixels, Facebook Page Likes can most definitely generate revenue. The question isn’t do they, the question is how do they?Many experienced advertisers would agree that gaining a prospect’s opt-in and adding them to your email list is a valuable action for users to take on your website. Now that you have their email address, you can continually send content to their inbox that ushers them through the buying cycle until they ultimately take the buying action you wanted them to take all along. Acquiring that email address allowed…
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    Single Grain Blog

  • Are You Exploiting YouTube’s Cheap Advertising Platform Yet?

    eric
    16 Mar 2015 | 6:30 am
    You have a business and you’re looking to expand your reach, grow your audience, increase your sales—bottom line is, you want to increase your bottom line. Right? Then you should keep reading. YouTube advertising is one of the most underutilized channels of marketing because there just aren’t that many small businesses taking advantage of it yet. Most of the ads you see on YouTube are paid by the big players. But that doesn’t mean they’re the only ones who can play the game. YouTube advertising is still in its infancy, which means you can get very cheap clicks. But are you…
  • 14 Ways YouTube Ads Can Skyrocket Your Business

    eric
    5 Mar 2015 | 6:30 am
    When was the last time you were on YouTube? I’m willing to bet it was recent. TechCrunch reports that the average YouTuber watches 5 hours of video a month. Assuming that isn’t condensed into one day, that’s about 10 minutes of video a day. Sounds reasonable. You probably ended up on YouTube because a friend sent you a link to a short funny video (that time adds up). An advertisement probably played before the actual video. And there were also probably ads within the video and to the right of the video in the sidebar. Now, YouTube has over 1 billion users. If just 1% of them are online…
  • 27 Facebook Ad Pitfalls That Are Destroying Your Valuable Ad Spend

    eric
    2 Mar 2015 | 6:30 am
    Facebook was the fastest-growing advertising market in the fourth quarter of 2014 making the advertising platform one of the most effective methods of advertising available. According to the Wall Street Journal, In the U.S. and Canada, Facebook’s most-developed market, revenue grew even faster, to $9 a user, up from $6.03. (image source, WSJ) As of December 31, 2014, Facebook has over 1.39 billion monthly active users and 1.19 billion mobile monthly active users. And these people are essentially giving you all the details of their lives and what they’re interested in. Seven online…
  • What Google’s Massive Advertiser Ban Means for You

    Sarah Russell
    23 Feb 2015 | 6:30 am
    Last year, Google significantly tightened its policies on the AdWords network, culminating with Vikaram Gupta, Director of Ads Engineering for Google, reporting that the company banned over 214,000 advertisers from its network. As it’s clear that Google is cracking down on advertisers that abuse the AdWords network, it’s imperative that you make yourself aware of all current AdWords policies and ensure you comply in order to avoid facing a similar fate. Why Were So Many Advertisers Banned? According to Gupta, the advertisers targeted by Google’s action were banned “to make the…
  • Should You Send Paid Traffic to Your Content Marketing Campaigns?

    eric
    4 Feb 2015 | 6:30 am
    While a growing number of brands are embracing the cost-effectiveness of content marketing, it’s important to remember that even the most affordable marketing strategies require some financial investment. If you’re struggling to get the content you created seen by your target audience, you may want to consider utilizing paid traffic to improve the effectiveness of your content marketing campaigns. Paid content is becoming more popular than ever as brands try to boost their ROI and compete in an increasingly-crowded digital space. According to a 2013 study from Socialbakers, 77% of…
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    Unmemorable Title

  • What Happened to Unmemorable Title?

    Andrew
    28 Mar 2015 | 2:00 am
    If you’ve come here looking for Unmemorable Title, you’re probably a little confused. But don’t worry. You’re in the right place. In March 2015, I launched 603 Copywriting – a freelance copywriting agency based in Salford that offers a range of digital, SEO and marketing content-creation services. And that meant that Unmemorable Title had to be folded in […] The post What Happened to Unmemorable Title? appeared first on 603 Copywriting.
  • The Great Google+ Swindle

    Andrew
    18 Feb 2013 | 1:00 am
    Do you want to use Google+? The answer is probably a resounding "no!" But thanks to Eric Schmidt and leading bloggers, you'll feel like you have to. Welcome to the great Google+ swindle. The post The Great Google+ Swindle appeared first on 603 Copywriting.
  • Five Blog Post Ideas That Won’t Leave Your Readers Groaning

    Andrew
    22 Jan 2013 | 2:30 am
    If there's one way to ensure that you're never devoid of inspiration, it's to have a set of killer blog post ideas to fall back on when lighting just isn't striking. But too often, your backup ideas can be derivative and cliched - which will undermine your readers' confidence in you. So read on, and find five great blog post ideas that won't leave your readers groaning. The post Five Blog Post Ideas That Won’t Leave Your Readers Groaning appeared first on 603 Copywriting.
  • Four Great 90s Adverts (and What You Need to Learn From Them)

    Andrew
    8 Jan 2013 | 2:30 am
    Over the weekend, ITV’s CITV channel showed a collection of retro kids’ TV shows from the 90s. But while Pat Sharp and the Twins, Tregard and his hapless dungeoneers and Julia Sawahla’s Press Gang all triggered waves of fond memories from the decade that shame forgot, something key was missing. 90s adverts. And not just […] The post Four Great 90s Adverts (and What You Need to Learn From Them) appeared first on 603 Copywriting.
  • A thirty foot tall Christina Hendricks won’t drive me to drink.

    Andrew
    10 Oct 2012 | 3:50 am
    There's a giant Christina Hendricks overlooking Manchester. But despite my undeniable affections for Ms Hendricks' acting talents, I'm completely and utterly unmoved by her attempts to sell me Scotch whisky. The post A thirty foot tall Christina Hendricks won’t drive me to drink. appeared first on 603 Copywriting.
 
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    AuroIN Blog

  • How is Press Release Critical for Successful Business?

    Dusmanta Samal
    25 Mar 2015 | 9:38 pm
    In a nutshell, a press release lets you issue a summary of your company updates across news media and other publications. Much like a news article, they are meant to inform the public about current offerings, new services, company event, … Continue reading → The post How is Press Release Critical for Successful Business? appeared first on AuroIN Blog.
  • On-Page Optimization: Latest Trends to Expect in 2015

    Dusmanta Samal
    11 Mar 2015 | 9:04 pm
    Search Engine Optimization is quickly evolving into more refined and sophisticated process. Google doesn’t just care about the keywords any more! Social media platforms like Facebook, Twitter, Goolge+ are also playing a major role; so are the mobile devices. Advent … Continue reading → The post On-Page Optimization: Latest Trends to Expect in 2015 appeared first on AuroIN Blog.
  • Content Marketing in 2015

    Dusmanta Samal
    25 Feb 2015 | 9:34 pm
    Content Marketing Guide: Why and How To Do It Content Marketing is simple, but requires hard-work and consistency! The art of creating ‘valuable’ and ‘relevant’ content that compels users’ attention is not easy. Moreover, you need to have a clearly … Continue reading → The post Content Marketing in 2015 appeared first on AuroIN Blog.
  • What is an .Edu or .Gov Link Worth of?

    Dusmanta Samal
    17 Feb 2015 | 11:31 pm
    Quantifying the value of links is one type of assessment every search marketer is interested in. This gives them a fair idea of the amount of time and money they need to invest in the link building efforts. Generating back … Continue reading → The post What is an .Edu or .Gov Link Worth of? appeared first on AuroIN Blog.
  • EmailMarketing: Superb Marketing Tool That Delivers High ROI

    Dusmanta Samal
    11 Feb 2015 | 2:14 am
    Establishing an online presence is a good way to leverage your sales and improve brand awareness. Marketing, on the other hand is the best way to drive better visibility; especially with ‘Digital-Marketing’. However, there are many aspects and techniques of … Continue reading → The post EmailMarketing: Superb Marketing Tool That Delivers High ROI appeared first on AuroIN Blog.
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    SuccessWorks

  • The C-Word And Why Content Isn’t King

    Heather Lloyd-Martin
    25 Mar 2015 | 8:30 pm
    You know what I’m tired of hearing? The oft-repeated mantra “content is king.” “But wait Heather,” you may say. “You train people how to write content. You consult on SEO content development. Heck, your entire career was built on content.” True. But I think the mantra “content is king” has done more harm than good. Why? Even in today’s brave new Google world, some people still believe that it’s the quantity of the content – not the quality – that’s important. The primary goal of content is to help a site…
  • Talking International SEO with Gabriella Sannino

    Laura Crest
    18 Mar 2015 | 9:00 pm
    For international SEO, think globally but write locally!   If you’re at all familiar with international SEO, then you’re most likely familiar with Gabriella Sannino. Gabriella is the owner of Level 343, an international marketing and SEO agency based in San Francisco. She has worked in marketing and multi media for over 20 years, starting out as a Web developer in 1994 when she founded Level 343. In the ensuing years Gabriella donned many hats, including research and development specialist, brand strategist, and creative director before deciding to specialize in international…
  • How I Beat Writer’s Block By Interviewing Myself

    Heather Lloyd-Martin
    11 Mar 2015 | 10:30 pm
    This is me, happy that I beat writer’s block. I have a confession. You know those tasks you put on your to-do list — but you never do them? You keep carrying them over day after day thinking, “I’ll get to it tomorrow.” For the last few months, I’ve been sitting slack-jawed in front of my laptop every time I tried to start a writing project. I’d write a few words, hate them all and put it off for another day. The project? My “About Us” bio page. The bio I had was…OK. It did what it did to do, but I felt that it didn’t have much…
  • [Updated] 35+ Books and Blogs All Web Writers Should Read

    Heather Lloyd-Martin
    4 Mar 2015 | 8:30 pm
    Starting your SEO copywriting career? Check out these great resources! Want to brush up on your online copywriting skills? Recently, someone asked if I could send them some “must read” Web writing resources. By the time I was done, I had a very long list (27 to be exact.) That was back in 2012. Since then, I’ve stumbled across some great new resources. Many of them were suggested in the LinkedIn SEO Copywriting group and on Twitter (thank you!) If you’re in the copywriting business – or just want to learn more about the wild world of copywriting, SEO/social and…
  • [Updated] How to Write a Title That Gets Clicks

    Heather Lloyd-Martin
    25 Feb 2015 | 8:30 pm
    Here’s how to make your search listing stand out! I feel a rant coming on. Recently, I stumbled across an old “how to write Titles” post. In it, the author discussed how her preferred method of Title creation was to separate the keywords with pipes. So, a Title would read like: keyword | here’s another keyword | yet another keyword Before I start my rant, I need to get a few things out of the way first: The article I mentioned is from 2012. Although it’s still a very popular article, it’s an older resource. I have the utmost respect for the author. My…
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    My One Call LLC

  • How To Jump Start Your Sales In Five Steps Using the Internet

    myonecall
    19 Mar 2015 | 7:49 am
    Most businesses need a sales boost now and then, the challenge is making that happen quickly. If you are waiting for Referrals to call you, well that happens when that happens. So how can a business find sales fast using the Internet?  You are going to need to advertise.  It’s the only quick way to find new prospects online, which isn’t a terrible thing, as long as you have a well thought out plan, and campaign. Let’s use the number one method in the world for online advertising, Google Ad Words program.  That’s when you place an ad on the Google search results for…
  • Purchase Guide to Advertising

    myonecall
    15 Mar 2015 | 11:57 am
    The Small Business Purchasing Guide to Advertising 20 years and over 200 million dollars in sales generated for small and medium size businesses have taught us a few lessons about growing sales and how to advertise. As a business growth consulting company, it’s important we communicate the best practices for researching and buying advertising to our clients and any interested small businesses. Did you know that experts suggest that 70% of advertising dollars are wasted! My experience seems to confirm this.  Here are the key lessons and tips that should save you a ton of money, and bring…
  • No Time to Blog? We have the solution

    Mike Bayes
    10 Mar 2015 | 8:52 am
    No Time to Blog? We have the solution! And it’s pretty cool. Number one complaint/issue I hear from business owners and managers is they want to write blogs and add content to their site, but just can’t find the time, or don’t feel they have the creative resources. I get that.  It’s hard. Many a time I have seen a business owner spend half a day on a blog, and then post it, hoping for amazing results.  Or, I have seen them write one or two and then stop. Blogging is about consistently adding quality information to your site, and giving your visitors what they came for. It’s not…
  • Duplicate Content Won’t Hurt Your Site Rankings

    myonecall
    9 Mar 2015 | 2:14 pm
    For years there has been an ongoing discussion about the effect of having duplicate content on your web site. The more extreme view has been it was a clear ranking killer, and that you would be “penalized” by the search engines if it was found on your site. Yesterday The SEM Post cited Gary Illyes , a Google employee, as saying at a major conference that he stressed that duplicate content is not a penalty and that it is just a myth – it is actually a filter. Read the article here http://www.thesempost.com/duplicate-content-penalty/ Bottom line is you can use duplicate content…
  • You Can Sell Online Without SEO and Social Media

    myonecall
    8 Mar 2015 | 10:20 am
    There seems to be a general consensus that a business must use search engine optimization to generate  inbound leads and new revenue from the Internet. Some suggest that a business must be very active on Social Media as well. Much of this discussion is based on the buzz and constant promotion you find online from those companies that sell SEO or Social Media services. This is Important! >>>>> The truth is, a business may be better served using an old fashion approach to generating leads and new customers online: Advertising. Prior to the Internet a business would have three…
 
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    Receptional

  • How Retailers Can Skyrocket Sales With Google Ad Customizers

    Hayley Coutinho
    17 Mar 2015 | 9:51 am
    Ad Customizers were released in quarter 4 of 2014. Despite them being around for a few months now, they are still rarely used by paid search advertisers, which is a shame as they are proving to be hugely effective at driving more conversions. If you’re a retail advertiser with a large product inventory, ad customizers are definitely something that you should be experimenting with. Many advertisers have reported significant increases in CTR (Click-Through Rates) and conversion rates so read on to find out how you can be one of those retailers reporting increased growth. What are Ad…
  • 5 Link Building Tactics That Are Getting Results For Our Clients

    Lisa Bollins
    10 Mar 2015 | 12:05 pm
    Here at Receptional we carry out a wide variety of link building activities and with our ever-growing mix of clients across different sectors, our link building tactics are always changing, depending on the client and their need for building links. I thought I’d share with you a couple of link building projects we’re currently working on and the types of projects that are getting results. Reviews For one of our clients, Sunrise Senior Living, who operate a number of care homes nationally, we’ve been reaching out to bloggers to see if they would be interested in reviewing recipes created…
  • How to Get Free AdWords Advertising Using Google Grants

    Chris Whyatt
    4 Mar 2015 | 7:00 am
    Do You Want Free Money From Google? Of course you do, who doesn’t like free money! However this offer isn’t available to anyone and everyone unfortunately. This so-called  ‘free money’  is actually awarded in the form of a grant from Google’s Ad Grant Platform and is only available to qualified not-for-profit and charity organisations. So, what exactly is Google Ad Grants? How does it work and how can you check if you do qualify? What Is Google Ad Grants? The Google Ad Grants programme is the non-profit edition of AdWords PPC (Google’s online pay per click advertising tool). The…
  • Would You Like a Free Website Health Check?

    Syeda Ferdush
    25 Feb 2015 | 1:20 am
    Is your website generating enquiries and sales? Are you ranking highly in Google’s search results for keywords relevant to your business? Have you been thinking about improving your site? Well, you’re in luck. We’re offering a FREE website health check that will help you discover whether your website is performing at its best. What’s involved? Our website health check evaluates the health of your digital marketing. We’ll investigate: Organic search visibility – what are the opportunities for attracting more traffic to your site? On-page SEO – is your site well optimised for both…
  • [Free Checklist] 6 Steps to a well-optimised, high-traffic website

    Syeda Ferdush
    24 Feb 2015 | 3:00 am
    Before we start a campaign for a new client we use our knowledge and experience to evaluate the effectiveness of the site’s existing digital marketing. We call this a “digital health check”. The health check looks at ways we can maximise your site for boosting search rankings, attracting more traffic and offering an excellent user experience to convert more visitors. This article will take you through what we look for in six very easy steps. 1. Organic search visibility We know how vital it is for your site to appear at the top of the search engines’ organic results pages. Most…
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    Ker Communications

  • Just What Do You Get With An SEO Campaign?

    Nick Ker
    26 Mar 2015 | 9:39 am
    SEOs would love if we could just do the same thing for every site. But every factor that leads to good rankings depends on many interrelated things… Just What Do You Get With An SEO Campaign? is from Ker Communications
  • Website Audit: Find Out What Went Wrong With Your SEO

    Nick Ker
    15 Mar 2015 | 1:20 am
    This is not one of those automatic and humorously inaccurate "type in your website and we'll tell you some things that don't mean much" free website analysis tools you may have tried… Website Audit: Find Out What Went Wrong With Your SEO is from Ker Communications
  • Google Will Make Mobile-Friendly a Ranking Factor on April 21st

    Nick Ker
    26 Feb 2015 | 8:13 pm
    Starting April 21, Google will be expanding its use of mobile-friendliness as a ranking signal. This change will affect searches in all languages worldwide and will have a significant impact on search results… Google Will Make Mobile-Friendly a Ranking Factor on April 21st is from Ker Communications
  • Which Is Better: SEO or PPC?

    Nick Ker
    25 Feb 2015 | 10:56 am
    Comparing SEO to Pay Per Click as if they were an "either/or" choice is like comparing apples to oranges. Just for the sake of discussion, let's compare them anyway… Which Is Better: SEO or PPC? is from Ker Communications
  • SEO in 2015 and Beyond – It’s Not All About Google

    Nick Ker
    26 Jan 2015 | 12:12 am
    This time of year, SEO blogs are full of… predictions for 2015. As the internet as we know it "disappears", people will find your business in ways you have not imagined… SEO in 2015 and Beyond – It’s Not All About Google is from Ker Communications
 
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    Distilled

  • Are You Losing Business on Twitter?

    Harriet Cummings
    31 Mar 2015 | 7:00 am
    Our friends at Brandwatch recently performed an experiment to find out how well brands were doing on Twitter. Were they meeting their customers’ expectations? Or were they doing more harm than good? The results were pretty staggering. Here’s Iris from Brandwatch with insights into typical missed opportunities and advice on how we can all get better at winning over customers on Twitter.   “Brands ignore 95% of all non-tagged complaints.” With more than 284 million monthly active users, and more than 500 million tweets sent every day, it’s no surprise…
  • Why Your B2B Brand Needs to be on Instagram

    Beverley Reinemann
    26 Mar 2015 | 8:00 am
    Over 300 million people are on Instagram these days. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share. And many brands have fast cottoned on, like Instagram-devotees MailChimp and Microsoft who reap the benefits of this huge, engaged audience. Yet many B2B companies dismiss Instagram as not being right for their brand. I get how this happens – Instagram doesn’t immediately spring to mind when you think of B2B marketing. It doesn’t drive traffic to your site, or allow for links to…
  • Three Questions That Drive PPC Success

    Anthony Coraggio
    18 Mar 2015 | 8:56 am
    You’re an SEO or Marketing Manager who’s been put in charge of online advertising – how do you make sure your program is on the right track? Below are some of the most important questions to ask. First, a little back story: As an agency-side PPC manager and consultant, I usually arrive on scene during organizational transitions or when digital advertising has reached the stage of serious consideration as part of the marketing mix. Oftentimes the first questions I address are actually about what kinds of questions should be asked to judge or build campaigns. This is as it…
  • Why Does BuzzFeed Invest in Serious Journalism?

    Will Critchlow
    12 Mar 2015 | 8:00 am
    Last week Ben Thompson wrote a post entitled why BuzzFeed is the most important news organization in the world. In it, he argues that BuzzFeed is building the thing that will work best in a new world where: There is no limit on the space available for stories The market for “news” is global Individual stories can be accessed without visiting the homepage In particular, he believes that BuzzFeed’s business model is fundamentally well-aligned with all this. By not relying on banner advertising, but rather embedding advertising as a “native” unit that has to grab…
  • Capture Content Metadata with GTM, Without Touching the Back End

    Benjamin Estes
    10 Mar 2015 | 8:00 am
    Tracking content performance frequently involves spreadsheets with countless Vlookups matching content URLs to metadata. Or tricky URL parsing functions that extrapolate information, like category or date. If you use Google Tag Manager (GTM) on your site, it doesn’t have to be this way. With a few tweaks you can have your very own front-end solution for tracking content metadata. If you’re not running GTM yet we’ve got a great introductory post from Tim Allen. I’d recommend you start there. In this post I’ll assume you’re up and running with GTM and have at…
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    The Outsourcing Blog

  • Organisational change and the future of work

    Chris Whitrod
    27 Mar 2015 | 3:08 am
    People and institutions alike are stubbornly resistant to change. Everyone will say they love constant change but in reality we like change until it affects us. In some cases, a big challenge is finding a common language to discuss innovation with partners and employees. Most SME employees aren’t business experts, but they are crucial to implementing change. Business owners need to take the time to guide them in understanding what a business model is and what are their roles. The 3 biggest obstacles to successful change management are risk aversion, the absence of metrics, and the lack…
  • A worldwide salary guide, or why “you get what you pay for” is wrong

    Chris Whitrod
    18 Mar 2015 | 7:12 am
    Isn’t it fascinating how we never talk about money? Peers don’t talk among themselves about how much they’re getting paid. Managers don’t talk to their employees about how much they actually pay for their labour. Many students go into an industry without knowing how much they’ll be making if they’ll follow that career path. We really hate talking about money and that is hurting businesses across the World. Sure, it’s not the most comfortable conversation to have, but it’s important to talk about money so all of us could have a better…
  • Virtual Assistant Compatible Jobs

    Irina
    16 Mar 2015 | 7:05 am
    Many Philippine-based digital natives work as writers for various Western companies. They are highly proficient in English, tech-savvy and willing to work hard to prove their worth. Thanks to the internet, software is eating the World. 20-year olds from the Philippines have more in common with 20-year olds from Canada, the US or Germany than they have with their own parents. Philippine-based writers take on different jobs, each one having its own responsibilities and task distribution chart. Popular jobs for Philippine-based writers and their assigned tasks | Create infographics Writers make…
  • Stoping interruptions to increase productivity

    Irina
    24 Feb 2015 | 2:19 am
    In the United States, slot machines make more money than baseball, movies, and game parks combined. Tristan Harris talks about this in his TEDxBrussels from December last year. Even though slot machines use coins (small amounts of money), they still make big bucks. It happens because it is so addictive to play the machines. Harris says the every time we check our phones, refresh our inbox page or social media content feed, we’re pulling the slot machine lever, waiting to see what we’re going to get. Even though we know that we’re wasting time by using our phones and…
  • Jack Ma: Alibaba founder’s advice on rejection

    Irina
    3 Feb 2015 | 11:38 pm
    China’s richest man is Jack Ma, the founder of the Internet giant Alibaba Group. He was invited to share his story with young entrepreneurs at the 45th World Economic Forum Annual Meeting in Davos-Klosters and his insights are truly worthwhile for all of us. It sounds unbelievable, but 100,000,000 buyers are visiting Alibaba.com every day. The company created 14,000,000 jobs in China (directly and indirectly) in the past 15 years. Each day, over 60,000,000 transactions are processed through Alibaba’s payment system. The Alibaba Group grew from 18 people (working in Jack Ma’s…
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    Web Savvy Marketing

  • Successful Website Design Projects Begin With Solid Project Scoping

    Rebecca Gill
    26 Mar 2015 | 7:37 am
    Tomorrow I’m headed to WordCamp San Diego to present a session titled Expectations Management in Contracts & Scoping. The entire presentation is focused on establishing proper scoping and documentation for website design projects. The session is a collaborative one, so I’ll be joined by industry veteran Karim Marucchi (the CEO of Crowd Favorite). While this presentation is focused on helping WordPress developers, the same lessons apply to those who purchase web design services. After all, the best projects have will clearly defined expectations that help protect both the buyer…
  • Announcing Genesis Walkthroughs Right Inside Your Dashboard

    Rebecca Gill
    19 Feb 2015 | 9:10 am
    Did you know Genesis walkthroughs are now available right within your WordPress dashboard? They are and we’re super exciting to share this news with the Genesis community! Whether you’re a Genesis developer or user, this is big news and we’re really happy to be part of this roll out. Let me tell you a little about it and how you can take advantage of all this educational goodness. Last year my friends Ben Fox and Bart Dabek reached out to me about a cool learning tool they were developing for WordPress called SIDEKICK. In our discussion they asked if we could help create guided…
  • WSM Becomes a WBE Certified Web Design Agency

    Rebecca Gill
    17 Feb 2015 | 3:20 pm
    I’m pleased to announce that Web Savvy Marketing is now a WBE certified web agency. WSM was formally certified as a Women Business Enterprise (WBE) by the National Women Business Owners Corporation. NWBOC was the first national certifier of Women Business Enterprises. Over 700 public and private sector individuals participated in establishing the Standards and Procedures of this rigid certification review. The Reason WBE Certification is Important For Web Savvy becoming WBE certified provides expanded marketing opportunities because it connects our web design agency with corporations who…
  • WordPress Accordion and Tabbed Content Can Negatively Affect SEO

    Rebecca Gill
    10 Feb 2015 | 10:39 am
    Late last year Search Engine Roundtable posted an article about the usage of tabs, accordions, and hidden content in websites. This article was a quick overview of how these design elements will negatively affect SEO within a website. The article seemed to lie under the radar and most people missed it. It’s so far under the radar, I haven’t heard much about it since I read the post in November. I decided this topic needed further discussion because a lot of designers and website owners are using WordPress accordion and tabbed content plugins without knowing the negative affect it has on…
  • The Danger of Not Having a Mobile Friendly Website

    Rebecca Gill
    9 Feb 2015 | 5:02 pm
    If you don’t have a mobile friendly website and you’re not overly worried about, you’re making a mistake. It’s a mistake that is big enough to cause you keyword ranking and a decrease in search traffic from Google. Think I’m being overly dramatic? I’m not and I’ll show you why. On January 20th I received an email from Google alerting me that an old client website needed to “fix mobile usability issues.” Here is a screen capture of the email: I received another notification on January 27, on January 29, and again on February 5. All of the messages were similar and they were…
 
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    Point Blank SEO

  • Introducing LinkMiner – Broken Link Checker on Steroids

    Jon Cooper
    11 Mar 2015 | 6:22 am
    We’ve created a more sophisticated broken link checker for SEOs that allows you to make quicker insights on the links you’re checking. You can download the Chrome extension for free here: Get The Extension Here The rest of this post will contain documentation on what it does & how to use it. This is only the initial version, and I already have a list of additional improvements that I will be making, which are listed at the end of this post. Before going any further, I want to give a HUGE shout out to Paul Livingstone & Check My Links, the extension this was built off of. Under the…
  • What Link Building Tactic Is Going To Get Flamed Out Next?

    Jon Cooper
    27 Jan 2015 | 1:26 pm
    The cool thing about being in the position I am as a blogger who writes about link building is that I get to hear from a lot of people and hear what they’re currently doing to build links. The current time period is no different from any other in the 5 years I’ve been doing this. There’s one tactic that’s getting used & abused by a lot right now, and eventually, it’s going to get dinged or devalued in the near future. In other news, the sky is blue. Today’s tactic that’s in the spotlight: scholarships. Of course, they’ve been around for a while. They’re nothing new. But…
  • Deeper Prospecting with Backlink Analysis

    Jon Cooper
    22 Oct 2014 | 7:28 pm
    If you’ve built links before, then you know about the inevitable brick wall that you hit once you’ve run out of link prospects. One of the two main ways of finding prospects, backlink analysis, yields some really low hanging fruit, because you’re finding pages that you already know are linking to the same / similar thing as you. But the well runs dry far too quickly. However, a spark lit in my head recently that completely changes how I look at this part of prospecting; not in a way of improving what I’m already doing, but instead, being able to do more of it. The Concept The reason…
  • Advanced eCommerce Link Building Guide

    Jon Cooper
    9 Sep 2014 | 9:00 am
    Have you ever been so excited about something that you’ve had to consistently discipline yourself to keep from ruining the surprise? Over the last 6+ months, I’ve been working on something specific to those who are building links for eCommerce websites, as I know the unique challenge these companies produce on the link building side of things. And it’s finally open to the world. The guide is now live to the general public right here: http://ecommerce.pointblankseo.com/ (limited to 500 total signups; registration will not be opened again in order to protect the longevity of…
  • Prioritize Link Opportunities in Excel

    Jon Cooper
    4 Aug 2014 | 12:59 am
    Feb. 2015 update – you can now run through the process using Majestic in the same way now that they’ve (finally) introduced the ‘1 link per domain’ feature. Announcement here. This is a simple walkthrough of a very actionable, helpful tip that will allow you to figure out which competitor link opportunities are most important. If you’ve ever used either the Clique Hunter from Majestic, or the Competitor Link Finder from Moz, then you know how useful those features are but how limiting their tools are. Essentially, we want to take that idea & apply it at a much…
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    Seer Interactive

  • Why You Should Make the Switch to Universal Analytics Now

    Nikki Maloney-Ballard
    19 Mar 2015 | 9:45 am
    As my fellow colleague, Amanda, pointed out in her blog post last year, there are many benefits to upgrading to Universal Analytics (UA).  Universal Analytics has been around for over a year now and the urgency to migrate is becoming more and more evident.  …The post Why You Should Make the Switch to Universal Analytics Now appeared first on Seer Interactive.
  • Google Analytics User Permissions

    Azfer Saeed
    17 Mar 2015 | 9:45 am
    Google Analytics provides the ability to create user accounts with different user permissions because Google recognizes that different people have different access needs. It is very important to understand how administrators can take advantage of that flexibility. For example, the marketing function can reside internally within a company or with a third-party marketing agency or can be divided between the two.…The post Google Analytics User Permissions appeared first on Seer Interactive.
  • February’s Google Analytics Blog Insights to Grow Your Business

    James Corr
    16 Mar 2015 | 9:45 am
    Here’s your summary of what happened over on the Google Analytics blog, and in the analytics industry in general, in February and how you and your team can take advantage of these developments! Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results Who Should Care: Anyone who uses AdWords to advertise and Google Analytics to analyze!…The post February’s Google Analytics Blog Insights to Grow Your Business appeared first on Seer Interactive.
  • Philly Neighborhood Guide

    Kirsten Malinowski
    13 Mar 2015 | 10:00 am
    So, you may have heard (or—you may have not)—but last week, we released a new tool called the Philly Neighborhood Guide. It’s Seer’s way of helping others relocate to Philadelphia and find the right neighborhood that fits their wants and needs.…The post Philly Neighborhood Guide appeared first on Seer Interactive.
  • Reminder: Review Extensions Are Awesome, Use ‘Em If You Can

    Anthony Malerba
    10 Mar 2015 | 8:35 am
    You know that giddy feeling you get when your business wins an award or receives an accolade? I don’t know about you but I want to climb to the top of a mountain and announce all of that positive press to the world.…The post Reminder: Review Extensions Are Awesome, Use ‘Em If You Can appeared first on Seer Interactive.
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    Gain Higher Ground

  • Top 10 Most Annoying Email Subject Lines EVER (Voted for by you!)

    Rob
    16 Mar 2015 | 3:38 am
    Firstly, congratulations to: Raj S. Jo O. Gary M. All of whom win a $25 Amazon Gift Card. They were picked at random after completing the one question survey I sent out last week: Thank you to everyone who entered and sorry if you were unlucky with the prizes this time – I’m sure you’ll have another chance at some point in the future! Needless to stay this is all a bit unscientific but having gone through all of the results here are the top 10 from least annoying (No.10) to most annoying (No.1). 10: “You have a commission…” This is just one example from a wider…
  • Thrive Leads Plugin – Be Aware Before You Buy…

    Rob
    17 Feb 2015 | 7:08 am
    I’ve been testing the Thrive Leads plugin on my own sites for a few weeks now and in this post I’m going to set out my findings. As a result I hope you can make a more informed choice as to whether this plugin is for you or not. First, 2 important points: POINT 1: Regular readers will know I am a huge fan of Thrive Theme’s products (especially Content Builder which I use all the time). This said Thrive Leads is something different, as we’ll see below. POINT 2: If like me you are a Thrive Themes Member, meaning that you have access to all the new themes and…
  • EU VAT Changes Jan 1st – The Problems And My Solution…

    Rob
    17 Dec 2014 | 2:18 am
    UPDATE: Jan 23rd, 2015: 1) JVZoo (Fabulous!) Of all the selling platforms out there JVZoo’s response to the EU VAT rules has been the most innovative and in my opinion it provides the most complete solution. As a product vendor you can: a) Block Countries This is “Solution 4″ in my original blog post below. Particularly useful for UK vendors who sell only a tiny amount into other EU countries – by switching off these sales you don’t have to register for MOSS and you can bypass all of the associated admin work. [A potential issue here are the anti-discrimination…
  • “Landing Page Builder” MANIA – 3 Problems To Watch Out For Before You Buy (And My Choice)…

    Rob
    11 Dec 2014 | 2:18 am
    I wanted to share my thoughts on the recent mania of “landing page builder” product launches. Specifically, I’m talking about products like LeadPages, Instabuilder 2.0, OptimizePress 2.0, Profit Builder, LandingPageMonkey, ClickFunnels etc. The list goes on and on and right now there are a LOT of new ones coming out, almost on a weekly basis! When it comes down to it they all allow you to do the same basic thing: Create sales pages, squeeze pages, download pages and so on. Now building these pages are absolutely CRUCIAL for really any kind of online success but if…
  • How To Copy My 3 Source Passive Income System

    Rob
    28 Oct 2014 | 3:43 am
    If you’ve been on my list over the last few months you may have noticed that I’ve been a bit quiet recently. In fact, a quick look inside my Aweber account tells me that the last email I sent was over 2 months ago (excluding automated autoresponder emails). What’s going on? Well so far 2014 has looked something like this for me: March: Put on a live 2 day seminar in London April: Started a 5 week road trip, driving 5,500 miles from Atlanta to San Francisco May: Decided to move from London to Cornwall June – October: Arrived in Cornwall, bought a new house, began…
 
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    Builtvisible - A Creative Digital Agency

  • Pixels Please: Image Scaling in CSS

    Tom Bennet
    26 Mar 2015 | 5:30 am
    Until now, web developers have had very little control over how browsers render images when they’re scaled. Take Mario, for instance: This is a 24×32 pixel image, scaled up using Photoshop to preserve its crisp, blocky composition. It’s a great example of the low-res pixel art that’s long been a staple of retro and indie games. Let’s see how our image is rendered in the browser when scaled up using CSS: As you can see, the effect is suboptimal – the browser’s default scaling algorithm (usually bi-linear interpolation) has applied anti-aliasing to the image. Whilst good…
  • The Impact of IP Host Location on Your Site SEO

    Richard Baxter
    25 Mar 2015 | 4:20 am
    Back in February I contacted WPengine to ask if we could upgrade to PHP 5.5. With WPengine (and the way we’ve set up our DNS) this upgrade involved an IP address change in Builtvisible.com’s a-records. Following this change, I saw a drop in SEO visibility in our UK rankings so, I investigated. Sure enough, Searchmetrics showed a drop in UK rankings, but curiously, the US data appeared to show a big improvement. It became quickly obvious that the IP change was to blame, a location lookup revealed the problem. I’d originally set up our hosting to serve from a UK data centre,…
  • Launching “Big” Content – A Checklist

    Richard Baxter
    12 Mar 2015 | 6:18 am
    When I wrote this back in 2012 I was probably having a bit of a bad day: The big day comes, it’s time to go live, to publish your work. You click “publish”, and, nothing. Sorry folks, you had an ugly baby. Your content marketing looks like a dog chewing a wasp. The humiliation of your total failure is compounded by coverage in a compendium of uselessness. Unfortunately there are lot of examples just like this, polluting the internet one horrible failure at a time. I was annoyed about crap content. It happens. To be fair, the post turned out pretty well. It was about an idea we’d…
  • How 3rd Party CDNs Can Block GoogleBot

    Richard Baxter
    11 Mar 2015 | 12:38 pm
    You shouldn’t block Googlebots’s access to your CSS or JS files. We’ve known that for a long time, but more recently we’ve had reminders from around the community and Google themselves because of algorithm updates and proposed changes to the way mobile sites might be ranked in mobile search. Some of us might be assuming that CDN’s serve our content in precisely the way we’d like. Not necessarily so, not for search engines at least. I’m guessing the timing of Google Webmaster Tool’s new feature: the Blocked Resources Report isn’t a…
  • Marketers. Learn to Sell.

    Richard Baxter
    10 Mar 2015 | 10:23 am
    You’re a marketer. You should learn to sell. In the last two weeks, I’ve come across two marketers who have said that they’d never want to have to sell. I think all marketers should have experience of actually selling something. I think almost all do, without actually realising. Have you been successful in a job interview? What about getting a date with someone you really like? How about making contact with a journalist or a blogger and winning your client some coverage? That’s selling. You have the right experience and you use it every day. You’re a marketer.
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    MR.SEO

  • Jobs – WordPress Web Developer Wanted in North Leeds

    Mark Rushworth
    9 Mar 2015 | 9:14 am
    Blue Logic Digital a small digital marketing agency in Thorner, North Leeds is looking for a WordPress web developer to join their ranks. Salary is negotiable based on experience however all applicants should have some commercial experience in building WordPress websites backed up by a portfolio of examples. The Role: You will be joining a small team of experienced PHP developers and work both independently on projects and in collaboration to help move troublesome projects along. As a wordpress web developer you will be expected to be proficient in: PHP MySQL database setup and optimisation…
  • EE Osprey 4G MiFi Review

    Mark Rushworth
    19 Feb 2015 | 9:15 am
    If you’ve been reading my blog then you know that I recently moved into a new build house. Despite having broadband on order and due for an installation only days after moving in due to infrastructure issues on the site i still don’t have any internet connection three months later. This has lead to desperate action. I’ve been researching different ways to provide WIFI throughout the house and narrowed it down to the following: Tethering using an existing mobile phone – I already get unlimited mobile data through my Three contract however tethering is not included in my…
  • SEO News Recap Dec 2014

    Mark Rushworth
    2 Jan 2015 | 5:10 am
    So we’re putting together our SEO reports for December back at the Blue Logic Digital office and i thought it would be a great idea to post these recaps each month on my blog. So here it is, an SEO news recap for December 2014: Details of Google’s Imminent Panda Algorithm Update Leaked The industry is awash with details of a new major update to Google’s content algorithm codenamed Panda 4. Using data taken from new patents, webinars and blog posts, this update further tightens the scope of what Google will deem a relevant and worthwhile page and provides guidance The post SEO News…
  • Why Your Panda Recovery Isn’t Going Great

    Mark Rushworth
    1 Dec 2014 | 5:28 am
    It concerns me that there seems to be a lot of companies who are still having problems with Google Panda and Penguin penalties. As it’s almost two years since this phenomena was started I have put together this quick guide to highlight some of the lingering issues caused in particular by the rolling Google Panda update and provided a solution to help businesses get beyond the issue as quickly as possible. If you know what Google Panda is skip this next section. What is Google Panda Google panda is the name given to an algorithmic penalty designed to demote websites The post Why Your…
  • Technorati Top 100 Resurrected

    Mark Rushworth
    16 Oct 2014 | 6:30 am
    Over the past 10 years Technorati had compiled and maintained an excellent list of the top websites in the world. A few months ago they deleted this section which has resulted in the loss of a massive resource for the digital marketing & SEO community. In an effort to make sure all of their great work isn’t lost to the world I’ve decided to use archive.org to resurrect the Technorati top 100 directory listing. Over time i will complete the task of resurrecting all of the other categories in their entities. If you like this work please link to it The post Technorati Top 100…
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    SEO Eblog by SEO Advantage, Inc.

  • SEO Roundup: March 27, 2015

    Lance Buchanan
    27 Mar 2015 | 5:00 am
    To go along with the start of a new season and a new quarter, Google will soon be launching its new mobile-friendly ranking algorithm. Google made the announcement in a recent Webmaster Tools blog post, saying: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. How big will the update impact search results?
  • SEOe Trivia – Google Penguin

    Ashley Grafton
    20 Mar 2015 | 5:00 am
    Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. If your site took a hit after the introduction of Google Penguin, what do you need to do to recover? A. Rebuild your entire website B. Build links to increase trust and authority C. Ignore it; it’s not your fault Google changed the algorithm (See answer below) Google’s latest algorithm update, known as Google Penguin, was first announced way back in April 2012, yet it is still making waves in the SEO community. Google’s main goal with…
  • SEO Roundup: March 13, 2015

    Lance Buchanan
    13 Mar 2015 | 5:00 am
    It was discovered this week that over a million WordPress websites using the popular SEO plugin Yoast are more vulnerable to hackers due to a critical security flaw. Developed by a Dutch website optimization company, the Yoast plugin is susceptible to cyber attackers looking to gain control over a site’s database and add counterfeit administrative accounts—known as a blind SQL injection vulnerability. Search Engine Land and other news sites quickly sent out a warning, saying: “If you are on WordPress, there is a good chance you are using this Yoast plugin. To fix the issue, upgrade to…
  • SEOe Trivia – Google Panda

    Ashley Grafton
    6 Mar 2015 | 4:00 am
    Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. What did Google set out to achieve with the release of Panda? A. Fix bugs from the previous update B. Preventing sites that have low quality content from getting high rankings C. Make it easier to streamline all of your Google accounts (See answer below) The main goal of Google’s Panda update was to make sure that SEOs are raising the level of the content they publishing online. While link building is still an integral component of search…
  • SEO Roundup: February 27, 2015

    Lance Buchanan
    27 Feb 2015 | 5:00 am
    Welcome back to our Friday SEO roundup, where we take a look back at the biggest and best content pertaining to the world of internet marketing published in the last couple weeks! First, the news. Lately, it appears Google has gone a little color crazy as they test out two new search features. The first is a new red label based on page speed that warns browsers when a website is slow to load. The label looks similar to the yellow Ad label that signifies paid search listing. If rolled out, this ranking factor could make page load time much more important for site developers.… Continue…
 
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    Professional SEO Solutions

  • Tumblr and WordPress: The Powerful Combination

    Ghazal Alvi
    31 Mar 2015 | 1:48 pm
    Send to Facebook No related posts.
  • Video SEO Tips

    Ghazal Alvi
    28 Feb 2015 | 12:19 pm
    Send to Facebook No related posts.
  • Content Marketing in 2015

    Ghazal Alvi
    31 Jan 2015 | 7:49 pm
    Content marketing is a necessary element to your professional success. Your product, your service, your company, your business or collectively your brand should stand out of the crowd and the right content marketing is all you need! Creating valuable, informative, appealing content, and marketing it to gain targeted traffic, leads, building credibility, boosting reputation, and No related posts.
  • Happy New Year 2015

    Ghazal Alvi
    31 Dec 2014 | 7:30 am
    Send to Facebook No related posts.
  • Video Book Trailer: Book Marketing Tactic

    Ghazal Alvi
    30 Nov 2014 | 11:56 am
    Wow, YOU are a book author… Writing a book is a good start, but it’s not enough. You need to promote it too. I know you would certainly have invested lots of hard work, time and efforts to make your dream book get published. But, are you still wondering and can’t get the right way No related posts.
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    Commerce Kitchen

  • The Joys of Working Parents

    Leslie James
    25 Mar 2015 | 3:14 pm
    After a couple months of maternity leave, I cautiously dipped my toes back into the working world at Commerce Kitchen earlier this month… Who am I kidding?! I let our my war cry and sprinted back to the office as fast as my feet could take me. Even though my daughter had only been waking up once or twice per night, working mostly remotely part time while mommying full time was not something I was going to be able to sustain. Bouncing a screaming four month old while on a hangout to discuss technical specs, or trying to plan out a complex brand strategy at 10pm when I finally had a…
  • 5 Essential Skills Any Web Developer Should Have

    Alex Brinkman
    25 Mar 2015 | 8:43 am
    The full landscape of web development skills can be overwhelming, especially for new web developers.  If we distill all of this knowledge into five essential skills that are needed to be a professional web developer, regardless of your framework and toolset of choice, what would they be? 1. Security Every web developer needs to know about security.  The best place to start is the OWASP top ten, which should be required reading.  Web developers should take time to go through the list.  Learn about each vulnerability and how it can be avoided. Think about any of your own code that might be…
  • Building a Culture of Assistance

    Jen Martinez
    24 Feb 2015 | 4:37 pm
    Business is hard. It’s tough to build, tough to maintain, and tough to grow. And none of us can go it alone. This week, I saw some old friends, caught up with recent acquaintances, and made new connections. While I was spending time with all of these fantastic folks, I realized that I was hearing similar language being used by all of them. When you surround yourself with people from different industries and backgrounds who share similar business ideals, the conversations that take place are like familiar music to your ears. In many ways, the business community that Commerce Kitchen…
  • Employee Handbook Hilarity, and Other Lessons on Culture

    Jen Martinez
    4 Feb 2015 | 3:47 pm
    I recently rewrote the Commerce Kitchen employee handbook. It took a lot of research, many discussions with our company leadership and staff, and nearly a dozen separate writing sessions to finish it. Even after two years of working here, I still have much to learn about our business and people. Just like any organization, Commerce Kitchen has grown and changed since my first day. And just like any healthy long-term relationship, we’ve grown and changed together, all the while having to adjust to how that growth and change has affected us.  I knew writing our handbook would be…
  • Clear Out the Cobwebs: Maintenance Checklist for 2015

    Russ Schissler
    13 Jan 2015 | 1:19 pm
    maintenance |ˈmānt(ə)nəns, ˈmāntn-əns| 1 the process of maintaining or preserving someone or something: to keep in an existing state: to preserve from failure or decline 2 to sustain against opposition or danger: uphold and defend 3 the provision of financial support for someone’s living expenses For most of us, maintenance is one of those massively uninteresting topics of daily existence. I’m stopping short of describing it as something akin to Rodney Dangerfield, because many of us do have respect for what regular maintenance can bring. We know that our cars would last longer…
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    Blind Five Year Old

  • My Favorite SEO Tool

    AJ Kohn
    24 Mar 2015 | 12:01 pm
    My favorite SEO tool isn’t an SEO tool at all. Don’t get me wrong, I use and like plenty of great SEO tools. But I realized that I was using this one tool all the time. Chrome Developer Tools how I love thee, let me count the ways. Chrome Developer Tools The one tool I use countless times each day is Chrome Developer Tools. You can find this handy tool under the View -> Developer menu in Chrome. Or you can simply right click and select Inspect Element. (I suppose the latter is actually easier.) Here’s what it looks like (on this site) when you open Chrome Developer…
  • Non-Linking URLs Seen As Links

    AJ Kohn
    20 Mar 2015 | 10:01 am
    (This post has been updated so make sure you read all the way to the bottom.) Are non-linking URLs (pasted URLs) seen as links by Google? There’s long been chatter and rumor that they do among various members of the SEO community. I found something the other day that seems to confirm this. Google Webmaster Tools Crawl Errors I keep a close eye on the Crawl Errors report in Google Webmaster Tools with a particular focus on ‘Not found’ errors. I look to see if they’re legitimate and whether they’re linked internally (which is very bad) or externally. The place…
  • Aggregating Intent

    AJ Kohn
    13 Mar 2015 | 11:52 am
    Successful search engine optimization strategies must aggregate intent. This is something I touched on in my What Is SEO post and also demonstrated in my Rich Snippets Algorithm piece. But I want to talk about it in depth because it’s that important. Aggregating Intent Many of Google’s Knowledge Cards aggregate intent. Here’s the Knowledge Card displayed when I search for ‘va de vi’. Google knows that Va de Vi is a restaurant. But they don’t quite know what my intent is behind such a broad query. Before Knowledge Cards Google would rely on providing a…
  • Roundup Posts

    AJ Kohn
    26 Feb 2015 | 12:04 pm
    I’m increasingly conflicted about roundup posts. You know, the kind where 23 experts answer one burning question and their answers are all put together in one long blog post. Instant content! I don’t produce roundup posts, rarely read them and infrequently contribute to them. Roundup Dynamics The dynamics of a roundup post are pretty clear. The person aggregating the answers gets what is essentially free content for their site. Yes, I know you had to email people and potentially format the responses but the level of effort isn’t particularly high. In exchange, the person…
  • We Want To Believe

    AJ Kohn
    20 Jan 2015 | 9:30 am
    Fake news and images are flourishing and even Snopes can’t hold back the tide of belief. Marketers should be taking notes, not to create their own fake campaigns but to understand the psychology that makes it possible and connect that to digital marketing trends. We Want To Believe Agent Mulder, of the X-Files, was famous for his desire to believe in aliens and all sorts of other phenomena. The truth is, we all want to believe. Maybe not in aliens but a host of other things. It’s not that we’re gullible, per se, but that we are inherently biased and seek what feels like…
 
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    SEO Philippines| SEO Hacker Blog

  • How Subdomains and Subfolders Affect SEO

    Sean
    24 Mar 2015 | 7:06 am
    “Yeah, so which is better, a subdomain or subfolder when it comes to SEO?” This is perhaps one of the frequently asked questions by clients who have an in-house IT team. I don’t blame them. Sometimes even SEO specialists ask me this question when I bump into them. This entry is part of the SEO Hacker School series: Complete On Site Optimization Tutorial I don’t blame them – I’ve had my own questions back then which led me to testing it out where to put my subsite. And you know what the verdict was? Generally speaking, if you want better rankings, go with a…
  • How a Break from Work Helped Us Build an Amazing Team

    Pam Sallegue
    19 Mar 2015 | 7:05 pm
    For many years we’ve been crafting content that will enhance our audience’s knowledge with SEO and all sorts of online marketing.  I must admit that we seldom write about our company – its culture and the people behind it, making others think that all we do is work, work, and work. But like any other company, we take time to relax, to refresh our minds, to bond and strengthen our team’s chemistry. Just last week, I was very privileged to join the rest of the team in our three-day company outing. The preparation wasn’t easy. We had to look for the most convenient…
  • 7 Unique Keyword Research Tools that You Might Not Know About

    Pam Sallegue
    10 Mar 2015 | 11:51 pm
    Google keyword tool used to be a favorite keyword research tool among digital marketers and SEOs. But in recent years, Google has reduced the amount of keyword data available to people in Keyword Planner as well as with Google Analytics. A lot of people brushed off keyword research and started saying things like “just create great content” or “write content for people instead of the search engines”. While creating high quality content is important, ignoring keyword research and SEO is foolish. The fact is that even though less data is available through Google’s tools, people still…
  • How Being an Accounts Manager Made Me a Better Marketer

    Pam Sallegue
    3 Mar 2015 | 6:27 pm
    You know what they say about having two jobs? And I don’t mean getting paid for two separate jobs. I’m talking about having two positions in one company and getting a single compensation. Well, let me tell you – it’s hard. Obviously, it’s hard. It’s like wearing two faces at the same time. Imagine doing all the marketing stuff for the SEO Hacker blog on top of creating monthly reports, proposals, contracts and billings, not to mention catering to all the needs of your clients on a daily basis. I used to whine. I had moments where all I could think of is how…
  • How To Write A Roundup Post That Gets Over 400 Shares

    David Schneider
    23 Feb 2015 | 7:47 pm
    Last year was an epic year for round up posts. As a blogger of quasi-importance myself, I often receive a few invites every month. And honestly, I enjoy being a part of them. Here are some awesome ones I remember: 60 Experts Reveal Top 3 Tools To Grow Your Email List 42 Blogging Specialists Explain How to Monetize Email Newsletters and Turn Autoresponder Messages into Profit 39 Successful Entrepreneurs Share Their First Ever Sale (This one was my own) Do you know why so many people have been doing these? Because they work. For example, in just four days, my post received over 250 social…
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    Hallam Internet

  • Mobile SEO: Ensuring Your Website Is ‘Mobile-Friendly’

    Ben Wood
    31 Mar 2015 | 7:00 am
    Since originally writing this guide to Mobile SEO, Google have announced that they will be expanding their use of mobile-friendliness as a ranking signal, starting April 21st. This change is set to affect mobile searches in all languages worldwide and will have a significant impact on Google’s mobile search results. Google have been advising webmasters to ensure that their website’s are mobile-friendly for years now, so this update should come as no surprise. Indeed, when I originally created this guide, I highlighted the fact that a few experts were already…
  • 5 Tips to Increase Your Local Conversions

    Jason Aiginitis
    31 Mar 2015 | 1:30 am
    If you want to attract local traffic to your business’s website to boost your local conversions, focus on all the signals that indicate that your business is based locally. These signals are different than what a national or international visitor expects to see, and drawing attention to your location across your website is important if you want to boost local conversions.     1. List a Local Phone Number Displaying the local extension in your phone number might not sound so important, but it can make a big difference on how your visitors perceive your website. If you…
  • How To Use Remarketing Through Google Adwords To Grow Your Business

    Elliott Kirk
    26 Mar 2015 | 3:00 am
    Remarketing can be a great tool for growing your business and for achieving a variety of business objectives. Remarketing through Google Adwords allows you to tailor your campaign to meet your goals, whether it be: Growing your brand Increasing site engagement Increasing ad position on the Google Search network Driving conversions Using Remarketing to Grow Your Brand The Google display network can be a great way to build your brand. By advertising to existing visitors on external sites, remarketing can act as a trust signal for your brand, whilst reminding visitors about your business.
  • 5 Retweeting Tips For Better Brand Engagement

    Ben Crossland
    25 Mar 2015 | 2:33 am
    Twitter is a great platform for communicating your brand message and driving traffic to your site, and retweeting allows you to share interesting content with your followers. But what should you be retweeting, and why? Before you hit that retweet button, take some time to consider which tweets and Twitter accounts deserve your retweet. The main question you should be asking is: does it benefit you and your followers? Here are five simple tips to help you make the most of your Twitter strategy. Tip #1: Pick Your Style There are two ways to retweet. The ‘original way’…
  • BingAds – 5 Things You Need to Know

    Pete Keyworth
    24 Mar 2015 | 2:33 am
    With Google’s almost complete dominance of search and paid advertising channels, it’s easy to overlook Bing altogether. If you are already running paid search campaigns using Google AdWords, why would you even consider using BingAds? Surely you’ve got all the traffic you need? Well, there are a number good reasons to begin using BingAds. But before you start spending money with Bing, it’s important to consider the following: 1. The Cost of Advertising on BingAds Is Often Lower The general consensus is that the price per click on BingAds for non branded keywords is…
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    Haden Interactive

  • Traditional Marketing vs. Digital Marketing

    Gideon Haden
    27 Mar 2015 | 7:00 am
    Marketing is an essential part of any good business plan. Without marketing, most businesses would just be sitting in a dimly lit room, staring at their phones, hoping and praying that someone would call them up. But no one will call, because no one knows that they exist. Marketing brings business to businesses. Every business should use marketing, there’s no doubt about that, but how should you go about it? Should you embrace the future and focus entirely on digital marketing? Maybe you think that digital marketing is a fleeting fad, and you want to stick with newspaper ads and…
  • Passwords Tell All

    Rebecca Haden
    26 Mar 2015 | 4:16 pm
    It’s been a wild day and we did not write a blog post for our website. Fortunately, our friends at WPEngine sent us a post they want to share, and we found it fascinating enough to share with you. Unmasked: What 10 million passwords reveal about the people who choose them It’s intriguing, but not a security risk — not only are they cautious about what they reveal, but they also share some good advice for making sure your WordPress site is secure. We get why people resist choosing hard passwords or changing them, but that’s one of the biggest problems for security.
  • Shady Online Neighborhoods

    Rebecca Haden
    25 Mar 2015 | 8:55 am
    There are some products that can be hard to sell online, because they have a rough history with the internet. A few years ago, alternative health searches on Google plunged users into a mess of spammy websites with keyword stuffed pages. Link requests from respectable health and beauty companies were routinely refused. Seth Godin’s Squidoo (now part of Hubpages) refused to allow any lenses on pharmaceuticals, herbal remedies, and so forth. There were just too many people misbehaving. Now, the situation is different — but still problematic. Searches for herbal remedies or natural…
  • Trying Out Canva

    Rebecca Haden
    24 Mar 2015 | 8:44 am
    If you use social media and blogging for your business (and if you don’t, you’re missing a major opportunity), you need images all the time. People like visual content, and they also Like visual content, and Pin it, and Share it and Retweet it. But in our experience working with small to medium sized companies, we often see that there really isn’t a budget for creating great images every day, let alone enough great images for several posts a day on multiple platforms. Canva is a social media tool that aims to help users create visuals for their social media needs —…
  • Doing Well by Doing Good

    Gideon Haden
    23 Mar 2015 | 8:08 am
    When someone asks you, “How are you?” an appropriate response would be, “I’m doing well.” People will say that responding with, “I’m doing good” is only correct if you’re Superman, but really that’s still not an appropriate response to that question. Even if your secret alter ego name is Clark Kent and you’re in the middle of performing a good deed, doing good is what you’re doing, not how you’re doing. However it is possible to do well while doing good. — even with your website. We see a lot of websites that…
 
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    State of Digital

  • How to prioritse and prepare for the mobilegeddon

    Kirsty Hulse
    30 Mar 2015 | 2:59 am
    For years Google has been pushing for a mobile friendly web; though their recent announcement on mobile friendly results has made the importance of a mobile friendly site all the more salient. On April 21st, Google will be “expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Essentially – the less mobile friendly your site is, the less likely you are to perform well in the search results (and your mobile users will have a really rubbish…
  • The Privacy Debate: Duck Duck Go vs Google

    Bas van den Beld
    27 Mar 2015 | 2:43 am
    The privacy debate has now been going on for a few years, with its ups and downs. In phases we see more discussion around what Google knows, or what we can find out using Facebook Graph Search. A search engine that tries to play a role in the privacy discussion is Duck Duck Go, who claim to be more private than Google. But what does that actually mean? This infographic from Optilocal looks into that. It’s a long and solid one! Via Post from Bas van den Beld
  • What is SEO and what it is not. A rant

    Gianluca Fiorelli
    26 Mar 2015 | 8:00 am
    Disclaimer: I want to stand clear that this is not going to be a post against an individual, but more an “ideological” post against certain ideas about SEOs and in favor of what SEO should be in my opinion. Despite of my “Snap your face” memes, I am a quiet and understanding person, and when I enter into a dialectic about/against something related to our industry (like the Google’s “factors’ lists or outing black hat SEO), I always try to do it offering good reasons in defense of my point of view. Today, though, is one of those days that I feel I cannot just listen and be…
  • FacePay or PayBook? – Peer to Peer Payments Come to Facebook 

    Laura Phillips
    26 Mar 2015 | 3:00 am
    Facebook has been processing huge sums of money since forever, well, 2007 anyway, but soon they’re taking it to a new level. Processing more than one million transactions per day through ads and games, processing over $3.5 billion just in ads Q4 of 2014, Facebook seem to be ready to move things up a notch. In the coming months Facebook will roll out peer to peer payment availability across the US. The first reports of such an undertaking were released around October last year, but things have stayed relatively quiet since then with the odd red herring thrown in for good meaure. In…
  • Quick wins – optimising your website speed

    Neil Walker
    25 Mar 2015 | 4:31 am
    Speed is an important aspect of web marketing, you should be aware that website speed is one of Google’s ranking factors for organic search, but in reality this affects so few search queries that making your website optimised for speed vs your competitors will probably do nothing for your rankings if you haven’t built up your other parts of your optimisation strategy. So why bother having a fast website? Website speed isn’t just about the ranking factor, as pointed out it probably won’t make a difference. However it is about the conversion and usability factor.
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    inmarketingwetrust.com.au

  • The 3 Step Optimizely Hack for Google’s “Mobilepocalypse”

    Cornelius Do
    18 Mar 2015 | 3:23 am
    It’s that time of the year again. Another Google Update and Web Masters and SEOs everywhere are buckling down and biting their nails. But wait there’s more! This is the first time Google has ever set an official release date for an update. You can have a quick read about it on Search Engine Journal. Most people shouldn’t be surprised though, as those with a keen eye would have realised that Google has been pushing mobile for a while – and with good reason. We started noticing a new colourful mobile SERP design and red ‘Slow’ labels of doom in late…
  • We are a Nominee for Telstra Business Awards 2015

    Frederic Chanut
    6 Mar 2015 | 1:11 am
    It’s a big day for In Marketing We Trust! We’ve been ranked alongside some of the best in the business by being nominated for the 2015 Telstra Business Awards. It’s a proud moment for us, and we’d like to thank you all for your continued support. The next round of judging is in May, and we’ll keep you posted on how we go. The post We are a Nominee for Telstra Business Awards 2015 appeared first on .
  • The Art of Social Media – Interview with Guy Kawasaki

    Kirsten Tanner
    16 Feb 2015 | 4:22 pm
    While researching the Top 25 Social Media Books to Read in 2015, I came across Guy Kawasaki and Peg Fitzpatrick’s new book, The Art of Social Media: Power Tips for Power Users and promptly picked up a copy which is sitting beside me now and has already made quite an impact on my own personal social media efforts. After requesting a quote to accompany the post, Guy and I got chatting and he was kind enough to let me interview him on his new book, social media and life in general. I have been a huge fan of Guy’s for quite some time now and before we delve into the interview I’d just like…
  • CRO & UX Consultant job in Sydney

    Freddy
    8 Feb 2015 | 2:34 pm
    The TL;DR Position Summary ———————– Title: CRO & UX Consultant Location: Sydney with occasional national and international travel (remote not an option – sorry!) Reports to: Head of CRO/CX, Aurelien Labonne & Managing Director, Freddy Chanut Works with: High calibre, switched on clients (mostly med/large web based businesses) Key objectives: Research, analyse, construct and implement conversion optimisation campaigns for our clients Experience required: Solid base in web analytics and project management, clear understanding of…
  • Top 25 Social Media Marketing Books to Read in 2015

    Kirsten Tanner
    22 Jan 2015 | 3:49 pm
    Providing you with the latest and most relevant insights, tips and tricks to develop your most successful online marketing strategy yet, the Top 25 Social Media Marketing Books to Read in 2015 is your go-to list of books written by some of the world’s greatest social media leaders and influencers. Discover how to grow your brand, increase engagement and build a large following over all the social networks, whether you’re an entrepreneur, freelancer, small business owner or company giant. To continue your reading check out the Top 25 Social Media Books for 2014. The Art of Social Media…
 
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    WebiMax » Blog

  • Why Google and Twitter’s Partnership is Good News for All

    Rachael Giza
    26 Mar 2015 | 8:20 am
    Why Google and Twitter’s Partnership is Good News for All was originally posted on the WebiMax SEO Blog Social media’s relationship with search engines is growing stronger. Google and Twitter recently reached an agreement to make tweets, the 140-character posts Twitter users publish to their followers, searchable on Google. According to a report from Bloomberg Business, tweets will be searchable on Google the moment they’re posted. Twitter CEO Dick Costolo states we can expect tweets to show up on Google’s search engine results pages within just a few months. Twitter…
  • The Past, Present, and Future of Linkbuilding

    Lynn Whitley
    23 Mar 2015 | 9:58 am
    The Past, Present, and Future of Linkbuilding was originally posted on the WebiMax SEO Blog Link building is a valuable practice for businesses looking to gain visibility online, yet as Google learns more about its users, its algorithms continue to evolve to make it more and more difficult to build the kinds of links that help grow businesses.   However, the fact that it’s getting harder does not mean that link building is a wasted effort.  Consider the old adage, quality over quantity, as one high quality link can have a much larger impact on your business than many, lesser quality…
  • Google Goes Mobile: Is Your Site Ready?

    Nicole Romeo
    11 Mar 2015 | 1:27 pm
    Google Goes Mobile: Is Your Site Ready? was originally posted on the WebiMax SEO Blog Next time you’re in a public space, look around and you’ll probably notice tons of people staring at their mobile devices. It’s probable that these people are checking their social media pages or conducting local search queries. According to a 2014 report, over 20% of Google searches are performed on mobile devices. In the United States, 25% of Internet users only access the internet using mobile devices. The percentage of consumers using mobile devices to access the internet is only going to…
  • Pinterest has released promoted pins. Should your company be using them?

    Chris Arter
    4 Mar 2015 | 9:13 am
    Pinterest has released promoted pins. Should your company be using them? was originally posted on the WebiMax SEO Blog Promoted pins from Pinterest rolled out to the public on January 1st to help small and large businesses connect to the folks that might be interested in their products and messages.  Previous to 2015 Pinterest had tested this feature for a couple years and only a handful of large companies were able to access it, but those companies have noted large spikes in site referrals and web traffic from Pinterest during the course of those campaigns.  So should brands start to…
  • Evolving SEO: What Can We Expect from Google Next?

    Rachael Giza
    3 Mar 2015 | 9:22 am
    Evolving SEO: What Can We Expect from Google Next? was originally posted on the WebiMax SEO Blog Effective search engine optimization is all about adaptability. Google continuously changes the search engine algorithms it uses to index and rank websites, and these changes can impact the effectiveness of your SEO campaign in both large and small ways. The trick to long-term SEO success is therefore to anticipate these changes in order to stay ahead of the curve and adapt quickly. So what can we expect from Google next? Responsive Design becomes Essential As internet users migrate from desktops…
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    PanGalatic Digital » Blog

  • PAN GALACTIC DIGITAL ANNOUNCES NEW DIGITAL MARKETING SPECIALIST

    LARA REED
    24 Mar 2015 | 11:09 am
    Pan Galactic is pleased to announce that Rachel Kiser has joined Pan Galactic Digital as Digital Marketing Specialist. Kiser will help analyze clients’ data and identify trends to make appropriate business recommendations. She will also manage content creation initiatives. Previously,… The post PAN GALACTIC DIGITAL ANNOUNCES NEW DIGITAL MARKETING SPECIALIST appeared first on PanGalatic Digital.
  • Next Google Update Targets Mobile

    Rachel Kiser
    17 Mar 2015 | 6:50 am
    Webmasters have been wondering for a few months now if a new Google update targeting mobile friendliness is coming. First, the search engine rolled out a feature that would label mobile-friendly sites as such in the mobile search engine result… The post Next Google Update Targets Mobile appeared first on PanGalatic Digital.
  • Mobile Is Hot But Desktop Still Dominates

    Rachel Kiser
    9 Mar 2015 | 7:00 am
    Just last week, I cautioned a client against throwing every available resource into mobile optimization of their site. Too often in the digital world, and maybe in the world period, a subject gets a lot of buzz, and everyone jumps… The post Mobile Is Hot But Desktop Still Dominates appeared first on PanGalatic Digital.
  • Pan Galactic Digital Announces New Account Director

    Rachel Kiser
    3 Mar 2015 | 7:54 am
    Pan Galactic Digital is excited to announce Lindsay Lockhart Marsden has joined Pan Galactic as Account Director. She brings a wealth of experience to the team, and her impressive background in data driven marketing makes her an ideal fit to… The post Pan Galactic Digital Announces New Account Director appeared first on PanGalatic Digital.
  • Schema Microdata: Stand Out In Search

    Rachel Kiser
    2 Mar 2015 | 7:00 am
    If Anthropologie is known for anything beside its bohemian vibe, it’s its window displays. They are so important to the brand’s integrity, the pretty exhibits are even part of the digital marketing strategy. Blog posts explain the creativity behind each… The post Schema Microdata: Stand Out In Search appeared first on PanGalatic Digital.
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    Path Interactive

  • Path Cares Pairs with Brooklyn On Tech for Second Edition of Its Digital Marketing Workshop

    Jarobin Gilbert
    25 Mar 2015 | 12:45 pm
      On Saturday March 28th  2015,  NYC- based Digital Marketing Agency Path Interactive will host the Brooklyn On Tech Scholars for another edition of its Digital Marketing Workshop at its offices in the Flatiron District of New York City.  In this immersion session, Path Interactive employees will guide the Brooklyn On Tech Scholars through basics of graphic design by creating their own logos and, learn how to establish their own webpage built on a WordPress platform.  There will also be a Q&A session to address any ideas the students may have about the tech/marketing industry. As…
  • Digital Week in Review: Brands Most Engaged on Twitter, Facebook Employee Joining White House, and New Apple TV

    Leigh Evenson
    20 Mar 2015 | 1:23 pm
    In this week’s Digital Week in Review: Social Rank lists Twitter’s most engaged brands, Facebook employee hired by the White House, and the new Apple TV will be released in June. Most Engaged Brands on Twitter Social Rank has put together a list of the most engaged brands on Twitter.  Interestingly enough, followers were not that influential on who was considered the most engaged. For example: Facebook has almost 14 million followers but only received engaged from 11% of those followers. The MTV Twitter account has just over 12 million followers but only 26% of their followers…
  • The Day The Internet Shrunk

    Joe Rega
    18 Mar 2015 | 12:52 pm
    Unless you’ve been living under a rock, you are more than aware that Google is pushing out an algorithm update on April 21st, 2015. This new update will be global and focus on ‘mobile-friendliness as a ranking signal.’ Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.   April 21, 2015 marks the day the Google will update their algorithm to favor mobile-friendly websites It’s uncommon for Google to give advanced…
  • Digital Week in Review: Twitter Opens Hong Kong Office, New Apple Watch and Macbook, and Tinder’s Premium Service

    Leigh Evenson
    13 Mar 2015 | 8:36 am
    In this week’s Digital Week in Review: Twitter opens a second office in Asia in Hong Kong, Apple showcases new MacBook and Apple watch, and Tinder rolls out premium level service Tinder Plus. Twitter Opens Hong Kong Office Twitter opened an office in Hong Kong on Monday to help Chinese companies market to people overseas. Even though Twitter is blocked in China, there is still lots of opportunity to make money by using it to market to consumers outside of the country. This is the second Twitter Asia office that has opened this month. The Jakarta office opened last week. Mark Zuckerberg…
  • Digital Week in Review: Apple’s Music Streaming Service, Facebook Likes Dropping, and ISIS Targets Twitter

    Leigh Evenson
    6 Mar 2015 | 10:59 am
    in this week’s Digital Week in Review: Apple’s new music streaming service set to debut in June, Facebook Like counts will be dropping soon, and ISIS targets Twitter co-founder Jack Dorsey and employees. Apple’s New Music Streaming Service June 8th 2015 is the target launch date for Apple’s new music streaming service. The program will be an overhauled version of Beats with iTunes branding and better integration with Apple’s devices and software. The service will likely debut at WWDC. Apple aims to bring some Beats-style personalization features but without Beats…
 
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    SEOP Blog

  • 301 Redirect Best Practices for SEO

    SEOP Blog Team
    30 Mar 2015 | 8:00 am
    Just like how it is when moving homes, moving your site to a new domain can prove to be quite stressful. And it's not only because of all the preparation needed to make the migration smooth and fast; from an SEO perspective, the move could also mean having to build your rankings from scratch. This is where 301 redirects come in handy. More than a tool for fixing navigation issues and preventing duplicate content, 301 redirects can help you preserve your website's SEO value even as you transfer to a new domain.
  • Ready for Google’s Mobile-Friendliness Update? Some Tips to Prepare

    SEOP Blog Team
    23 Mar 2015 | 8:00 am
    Still haven't started with your mobile SEO? Don't delay. Google has long been telling webmasters to start adapting to the mobile world, but it's only now that a definite deadline exists: By April 21, mobile-friendliness will become a ranking signal.
  • SEO for Startups: How to Do it Right

    SEOP Blog Team
    16 Mar 2015 | 8:00 am
    Many startups continue to undervalue the influence of Google. It's not just a cool tech company anymore; it's now part of the global economic landscape. While many marketers are caught in the hype of social media, the fact is that online searches are what drives majority of purchases. They fail to realize that demand is created in social media, but captured via SEO and their website.
  • How User Behavior May Impact Local SEO

    SEOP Blog Team
    9 Mar 2015 | 8:00 am
    Given how the Panda and Penguin updates have greatly affected search engine rankings, it's not surprising that most of us in SEO often optimize with Google's algorithm in mind. But what if our obsession with these algorithm changes is making us forget a key factor in search engine rankings, namely the user?
  • How Thinking like a Publisher Benefits SEO

    SEOP Blog Team
    2 Mar 2015 | 7:00 am
    SEO has long been a marketer's job, but with the way companies today are producing content on a regular basis, it has become quite similar to what a publisher does. The difference mainly lies on the mindset. Whereas SEO is primarily about generating traffic and ranking highly in search engines, publishers aim for readership. And to build a loyal following, the quality of writing is of utmost importance.
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    Digital Next

  • What can you learn from the most popular brands on the internet?

    Matthew Thompson
    10 Mar 2015 | 6:46 am
    For the second year in a row, Google was crowned the most popular brand on the internet, according to an annual report by social analytics company Infegy. The report analysed over 800 brands, using data taken from billions of online conversations from social networks like Facebook and Twitter, as well as news sites, review sites, blogs, forums and more. The brand rankings are based on five different areas: – The brands people talk about most – Overall positivity and negativity surrounding each brand – Levels of positive purchase intent (eg: I want to buy this) – The…
  • 5 common social media myths

    Matthew Thompson
    5 Mar 2015 | 1:57 am
    Over the past decade, social media has not only transformed the landscape of the internet, it has provided an invaluable tool to businesses of all shapes and sizes. Never before has it been so quick and easy for brands to interact and engage with their customers. However, there is a lot of confusion and some common misconceptions about what to do when it comes to using social media as a marketing and engagement tool for your business. To help you manage your accounts successfully, here are some common social media myths you should be wary of. 1) My target audience won’t be on social media…
  • If you want your website to rank, make sure it’s mobile friendly

    Matthew Thompson
    27 Feb 2015 | 8:35 am
    At Digital Next, you’ll often find us talking about the importance of having a mobile friendly website for your business. Well, it has just become even more important, as Google has just announced that from 21st April 2015 it will increase the rankings of mobile friendly websites. As technology continues to advance, more and more people are moving away from laptops and desktop computers and browsing the internet on smartphones, tablets and other mobile devices instead. Having a mobile friendly website means that your customers will get the same great experience, regardless of what device…
  • Running a successful social media competition

    Matthew Thompson
    23 Feb 2015 | 3:50 am
    Competitions can be a great way to further engage with your customers over social media, while also attracting new ones. However, without proper planning, running a competition can often result in easily avoided disappointment. To try and avoid this risk, follow our easy 4-step guide to running a successful social media competition below. 1. Run a competition that wants to be won Many businesses run competitions and are disappointed when nobody enters them or even appears to have responded to the post. This is usually because what is being offered as a prize isn’t enticing enough, perhaps…
  • Introducing John Lane, future Olympic champion!

    Adam Ramsden
    22 Jan 2015 | 4:35 am
    Digital Next are proud to present their latest PR client, UK record holder John Lane. A name that will soon be on everyone’s lips, John is the latest sporting Brit making waves in athletics and is hoping to qualify to represent Team GB at the Olympics in Rio next year. The 25 year old was born in California, USA to British parents, and moved to Australia at the age of three. It was whilst living in Australia that John developed his taste for sports, taking part in athletics, swimming, surfing and football. However, it was as a rugby union player, representing the state of Queensland…
 
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    Digital Marketing Blog

  • Physician One Urgent Care – Heart Health In America [Infographic]

    Anne Brady
    31 Mar 2015 | 11:19 am
    Physician One Urgent Care has released a brand new infographic that details the risks of heart disease in North America. Find out who is at the highest risk to suffer heart disease, what the symptoms are, and what you can do to live heart healthy!   Check out the entire infographic today!
  • Top 10 Reasons To Work At Wpromote

    Anne Brady
    27 Mar 2015 | 7:53 am
    You can feel the energy in the air when you walk around our Los Angeles headquarters. A debate about content marketing over a heated game of shuffleboard, an attribution model scrawled on the wall next to a portrait of Bill Murray. Big data in the morning to fill the mind; yoga in the afternoon to clear it. We have built ourselves from the ground up over the past decade to grow and thrive not just within the industry, but as a ‘tech company’ with the culture to match. Why do Wpromoters enjoy coming to work every Monday? FUNNY YOU SHOULD ASK…   10. Flexibility – Get…
  • A Smattering of SEO – Mobile-Friendliness is Best-liness

    Brian Rubin
    26 Mar 2015 | 5:02 pm
    Hey folks, welcome to another Smattering of SEO news! This week, Google wants to help us prepare for the big mobile-friendly algorithm upgrade next month, which is unusual for them. With that said, let’s dive in! Google News: Google Answers Some Questions About Its Upcoming Mobile Algorithm – There’s plenty of buzz going around regarding Google’s upcoming mobile-friendly update coming April 21st, but a lot of people still have questions about it. Thankfully, Google folks took time in a recent Hangout to answer just a few of them. What we now know is that the rollout is…
  • A Smattering of SEO – Doing the Algorithmic Mamba…

    Brian Rubin
    19 Mar 2015 | 6:44 pm
    Wow folks, LOTS of Google algorithmic news this past week, and it’s all over the place! The next big update is likely to shake up quite a few sites’ rankings. We’ll keep you posted on all the goodies, starting with this week’s feast. Enjoy! Google Algorithm News: Upcoming Mobile-Friendly Algorithm “Bigger Than Panda Or Penguin” Apparently – At SMX Munich, Google’s Zineb Ait Bahajji was quoted saying that the upcoming mobile-friendly algorithm update will be more impactful to websites than Panda or Penguin. While there were no specifics to go along with this…
  • University of Vermont – The Triple Bottom-Line: A Look At Sustainable Global Businesses [Infographic]

    Anne Brady
    16 Mar 2015 | 9:11 am
    A successful business used to be defined by a ubiquitous logo, an incessant jingle, and a recognizable product. Now, these factors are still present, but I would dare to say they are only a small part of what makes a global business Successful. That’s right, with a capital ‘S’. The University of Vermont has created a new infographic that outlines what it takes to be a global contender in today’s world, and it’s a pleasant surprise…businesses making a difference. To learn more about the most proactive and sustainable brands in the world, check out the entire…
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    Tone Agency

  • 12 Tips that Could Save your Startup Website Launch from Embarrassment or Disaster

    Anthony Mcloughlin
    27 Mar 2015 | 4:15 am
    Most days browsing the web I come across new startups. From the brand new to the nearly IPO level beasts, they often do a great job of enticing me. Sleek and bleeding-edge website designs, oddball names and promises of greatness are often the catalysts for making me take notice. But being of the SEO persuasion I can’t help myself from digging deeper into their websites, in the hope I’ll find an error – however small. I don’t do this out of spite, to be nosey or any other sinister reason for that matter, it’s just that a large portion of the clients I work with are often…
  • 3 Pearls of Wisdom From Blogging ‘Experts’ That You Should Ignore

    Liam
    1 Feb 2015 | 6:23 am
    The vast majority of bloggers (both corporate and hobbyist) have been misled about what it takes to succeed in the blogosphere. When I talk about ‘success’, I am talking about making a positive return on your investment, not becoming the next big ‘internet famous’ blogger or corporate ‘content marketing success story’. The reality is this: if you’re willing to put aside dreams of a blog that generates tens of thousands in revenue every month, you can instead focus on a practical approach to blogging that will provide a positive return. In this post I…
  • 10 Cool Examples of CSS3 Transition & Transform Hover Effects

    Michael Almond
    16 Jan 2015 | 7:44 am
    ‘CSS3 transition’ can be roughly translated into non-technical speak as ‘Ah, doesn’t that move in a pretty way’. With the advent of new technologies such as CSS3 (which superseded CSS2), designers and developers are able to bring web pages and applications to life in a way formerly reserved for ‘Flash’ technology. I wanted to gather together some of the prettiest of those ‘pretty movements’ in the hope that you’ll get inspiration either as a designer looking to implement them or a business looking to hire a designer or agency to…
  • 10 Unmissable Posts from 2014 to Kickstart your Business into 2015

    Anthony Mcloughlin
    16 Dec 2014 | 3:22 am
    Here at Tone, we read and bookmark more quality content than we have hot dinners (not literally, obviously). We do however go through so many that we could have listed over 100 from 2014 alone in this post. But, instead of over facing you with 100, we’ve single-handedly cherry-picked the most in-depth, insightful and actionable posts from 2014 for you to take in over the holiday period. The posts we include in this 2014 round-up are authored by some of the most influential people in the digital marketing landscape, and published on some of the most popular blogs on the internet.
  • The 6 Most Common Negative Keyword Mistakes in AdWords (and How to Fix Them)

    Anthony Mcloughlin
    14 Nov 2014 | 6:03 am
    Earlier this year Econsultancy reported that 58% of companies were expecting to increase their PPC budgets, 34% were going to keep the same budget and only 9% expecting to decrease their budget. This shift in budget means an increase in PPC competition, and of course more money for Google! However, this doesn’t necessarily mean that you have to increase your bids and PPC budget, it just means that you have to be pro-active with your AdWords optimisation. One way to do this effectively is to utilise negative keywords. No matter how big or small your AdWords account is, negative…
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    White Fire Seo

  • Creating Killer Content Is A Great Path Towards High Google SEO Rankings In 2015

    admin
    13 Mar 2015 | 7:14 pm
    In the marketing world content is king, it always will be. My first hand experience has shown this to be very true. Once upon a time my content was lacking on my AF sites (affiliate marketing sites) and my niche sites. I struggled with online marketing. I was putting in the time and effort but the sales were lacking. My content I thought was good, it was not. It took a hard look at the content I was producing or hiring others to do for me. In an attempt to save money I outsourced content creation over seas to India. Big mistake. While my Indian writers has decent enough grammar the tone,…
 
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    WebpageFX Blog

  • How to Promote Your Facebook Posts

    Rebecca Stickler
    30 Mar 2015 | 6:00 am
    If you use social media, you know how frustrating it can be to invest time and energy into creating posts, only to have them receive minimal engagement. This is especially frequent on Facebook, where brands saw a 50% decrease in organic post impressions last year. You may think that this means you’re wasting your time on the platform, but don’t give up hope just yet. Considering that Facebook currently has 890 million daily active users, it can certainly be an effective way to reach a wide audience. So how can you better reach this audience when post reach is on the decline? That’s…
  • How to Improve Your Site’s Search Function

    Nicole Kohler
    26 Mar 2015 | 6:00 am
    Have you ever used the site search function on a website, looked at the results, and immediately given up on finding what you were looking for? This has probably happened to you several times, if you think about it. Even some of the best sites on the Internet deliver completely inadequate, confusing, or downright… well… ugly search results to their users. Who wants to wade through six pages of results just to find one specific page or product? somehow, I don’t think this is what the searcher had in mind. (screenshot by Smashing Magazine) If your own website’s search…
  • Interview: Michael Brenner, NewsCred Head of Strategy

    WebpageFX Team
    24 Mar 2015 | 6:00 am
    We’re back with another InterviewFX feature! If you’re new around here, this series brings you advice from entrepreneurs, marketers, and other experts to help you better manage your business and online marketing. Today we focus on leadership values and content marketing as we talk to Michael Brenner, Head of of Strategy for NewsCred. As the former VP of Global Content Marketing Strategy and Head of Digital for SAP Americas, Michael offers you valuable insights into leadership, content marketing, and the future of digital marketing. Keep reading to see the full interview! 1.
  • How to Get Star Ratings in Google Search Results

    Krista Palmer
    23 Mar 2015 | 6:00 am
    Those beautiful yellow stars that appear just under page titles in search results are a shining opportunity to tell searchers that you are trustworthy. And you’d be surprised at how easily you can implement them on your site! Some companies see an increase in clickthrough-rate as great as 20%-30% after implementing star ratings in their search results. It works like a referral, in a sense. In the same way that people are more likely to purchase a product a friend recommends, users understand that stars are representative of someone’s experiences with a product or brand. Searchers are…
  • 7 Ways to Find Content Ideas Your Audience Will Love

    Rebecca Stickler
    19 Mar 2015 | 6:00 am
    Quality content requires serious investments of time and energy. If you’ve ever written a blog post, designed an infographic, or put together a guide, you know that creating original material is no easy task. How can you make sure that your hard work doesn’t go to waste? The best way is to spend time finding out what your audience wants before creating content. Even if you personally find a topic that fascinates you or think your idea is incredible, that’s no guarantee that everyone (or anyone) else will agree. By monitoring or getting involved with the conversations taking place…
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    Ethical SEO Consulting

  • The Problem with Call Tracking and a Solution

    John Van Bockern
    26 Mar 2015 | 9:47 pm
    Call Tracking Can be a Major Issue for Local SEO if Used Improperly. Here’s Why: Call tracking systems use javascript to display numbers dynamically depending on where the visitor came. […] The post The Problem with Call Tracking and a Solution appeared first on Ethical SEO Consulting.
  • Google My Business Update: Enhanced Photos

    Casey Meraz
    24 Feb 2015 | 11:29 am
    One thing that is certain in local search is change. Today I noticed on the Local Search Forum that Google Upgraded their My Business page in the photos department. From […] The post Google My Business Update: Enhanced Photos appeared first on Ethical SEO Consulting.
  • SEO For Realtors in 2015: Where You Should Be Focusing

    Casey Meraz
    9 Feb 2015 | 11:22 pm
    Recently I have been traveling quite a bit speaking at different events across the country to present a variety of marketing topics. One of the more recent events took place […] The post SEO For Realtors in 2015: Where You Should Be Focusing appeared first on Ethical SEO Consulting.
  • Spammers Keep Spamming Local Listings

    Casey Meraz
    11 Dec 2014 | 7:13 pm
    Warning: This is mostly just a rant If there is one thing I’ve learned over and over again in SEO it’s that spammers will keep on spamming. Back in July […] The post Spammers Keep Spamming Local Listings appeared first on Ethical SEO Consulting.
  • Easily Create a Google Webmaster Tools Disavow File

    Frank
    26 Nov 2014 | 1:56 pm
    It has come to my attention recently that some business owners and webmasters have a hard time creating and properly formatting a disavow file for Google. To help I wanted […] The post Easily Create a Google Webmaster Tools Disavow File appeared first on Ethical SEO Consulting.
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    Seo Traffic Search

  • SEO myths that Indian website Optimizers should leave behind

    Seotraffic
    24 Mar 2015 | 3:01 pm
    SEO or Search Engine Optimization is a process that is applied to make websites visible in Search Engines through organic search results as well as helps in ranking of websites in search engines. It is an ever evolving process, which has changed quite a lot in fast few years. With every new update of Google’s … Continue reading SEO myths that Indian website Optimizers should leave behind
 
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    Boomtown Internet Group

  • An SEO’s Guide to URL and Page Structure

    Megan Kelly
    17 Mar 2015 | 7:52 am
    If you want Google to like your site, you need to appease Panda and Penguin. Panda is for content, and Penguin is for links. These statements are to SEOs as “plants need water and sunshine” are to botanists. Both of these examples are, of course, overly simplified explanations for complicated phenomena, and there are multiple outliers and variables to each. But as a general practice, SEO is at least partially about appeasing Google, and appeasing Google is at least partially about satisfying Panda and Penguin. These rules are straightforward enough, but it’s when you dig into the gray…
  • An Advantage of Being a Google Partner

    Sue McCrossin
    30 Jan 2015 | 2:18 pm
    I just wanted to thank our Google Team once again for allowing us to bring our clients to the Google Office in New York.  It’s very impressive to have the influence of the Google marketers behind us while we give our presentation to the prospective client.  As a Google partner we have the opportunity to take potential clients to Google NYC for in depth meetings to discuss digital marketing with the experts from Google who will tailor the conversation and provide industry marketing statistics.  We also enjoyed lunch in the awesome cafeteria and held our meeting in an appropriately…
  • Just Enough Snow to Ski At Lunch Today

    Sue McCrossin
    27 Jan 2015 | 12:16 pm
    The blizzard missed Boomtown’s headquarters, but we were able to take advantage of the snow anyway! It hasn’t been the storm they hyped on the news, but there was just enough snow to ski at lunch today French Creek Golf Club is beautiful no mater the time of year, but sunshine on the snow really sets it apart! I had to include a selfie so you can see that I actually did sneak out and get in a quick ski this afternoon. Even though we were able to ski this afternoon, it wasn’t even close to the great conditions we had last year at the same time. However any lunch time skiing…
  • What SEO Will Look Like in 2015

    Megan Kelly
    30 Dec 2014 | 12:12 pm
    2014 was a big year for Google updates, and it showed the SEO industry’s professionals pretty clearly where Google is headed in terms of search algorithms. With those hints in mind, we have developed a list of important factors to keep in mind for next year. The game has changed quite a bit lately, and it’s important to keep up with the changes and embrace new ways of promoting content online.  1. Consistent Company Information Will Make You More Searchable Making sure that your business information is consistent across your site and across the web will positively impact your…
  • A Farewell to Exact Match

    Kristin Kovalick
    12 Dec 2014 | 8:34 am
    Google has made the move to retire an all time favorite match type of AdWords Advertisers everywhere…the Exact Match.  Why have they done this and how will it effect our strategies?  Many advertisers are outraged by the latest Google move as they have become accustomed to the old faithful Exact Match for targeting the exact phrase typed in by a searcher with the exact ad appearing for that keyword.  Will the introduction of the new “close variant” help or hurt our strategies?  As with any new idea, there are pro’s and con’s to this change.  Let’s begin by exploring the…
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    Creative Search Strategy

  • Study: How Important are Yelp Reviews Really?

    Steve Wiideman
    31 Mar 2015 | 10:04 am
    Businesses around the world are paying more and more attention to Yelp, arguably the Internet’s largest social-local platform, and with good reason. Touting it’s average 135 million monthly users, dominance in local search engine results, and ability to shut down businesses over night, Yelp is force not to be reckoned with. While I have more than enough evidence of the positive effect of Yelp on foot traffic and sales for the accounts I’ve managed over the years, there’s a dark side to Yelp we struggle with requiring hundreds of thousands of dollars toward online…
  • Interview with Former Google Webspam Employee

    Steve Wiideman
    17 Mar 2015 | 10:15 pm
    The chance of a lifetime for an SEO practitioner to speak with a former Google Webspam employee happened this morning (March 17, 2015) resulting in pages of notes and insights. While we can’t divulge the names of our contact, we will say they played a major role in the foundation of filters and rules still in place today. Hang on to your seats folks, a decent percentage of our notes from the interview are in this post. Technical SEO Best Practices We’ve been hard at work putting together a comprehensive SEO Roadmap strategy for small and mid-sized businesses, and wanted to know if…
  • How Google’s Proposed New Changes Could Transform The Future of SEO Forever

    Max Wegner
    13 Mar 2015 | 3:13 am
    Don’t believe everything you read on the internet. Despite the web being a powerful communication tool and research platform, there’s also a lot of internet junk floating around. Remember those internet memes about toilets flushing clockwise in Australia? Or how the Mayan calendar could predict the end of the world? Yep, it turns out these were just lies that appeared online (though ones that quickly spread like wildfire). Google to the rescue! Google could be soon introducing a new model that measures the ‘trustworthiness’ of a page – instead of its reputation…
  • 7 Algorithm Tracking Tools That Help Keeping Up With Google Changes

    Max Wegner
    9 Mar 2015 | 3:12 am
    You’ve heard of Panda, Penguin, and Hummingbird. But did you know that Google actually changes it search algorithms up to 600 times every year? Whilst most of these changes are only minor, keeping up to date with the latest updates from the Big G can significantly improve your search rankings. You’ll be able to pay closer attention to the amount of organic traffic that your website generates, and use all of this data to improve conversions and boost revenue. Luckily, you don’t need to be glued to the SERP and manually spot these changes yourself. Instead, there are a number…
  • New Creative Search Podcast

    Steve Wiideman
    25 Feb 2015 | 12:45 am
    With the help of our friends at Blubrry, we’re going to attempt to start a new Creative Search Strategy Podcast along with a Google+ Hangout chatting about anything and everything search optimization and marketing related. We’ll also be discussing social media, email marketing, affiliate marketing and other topics for those of you facing SEO burnout. Stay tuned! The post New Creative Search Podcast appeared first on Creative Search Strategy.
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    Pole Position Marketing's E-Marketing Performance Blog

  • Pole Position Marketing Named A Top PPC Agency

    Julie Graff
    31 Mar 2015 | 10:23 am
    I am thrilled to announce that Pole Position Marketing was named as a Top PPC Agency by Washington D.C.-based research company Clutch. Pole Position Marketing was recognized among 10 other PPC leaders in the Top Pay Per Click (PPC) Agencies report released by Clutch on March 26. Clutch selected firms based on a mix of […]
  • The 3 Most Important Website User Experience Issues to Fix NOW

    Stoney G deGeyter
    30 Mar 2015 | 7:13 am
    “User Experience” has become quite the buzzword in web marketing and SEO. There is no doubt that creating the best user experience is essential to build a strong and lasting web presence. But how do you create that great experience? There are literally hundreds of ways. But don’t get overwhelmed. In my latest SEMRush article, […]
  • 4 Ways to Ensure Your Blog Doesn’t Become Invisible

    Stoney G deGeyter
    27 Mar 2015 | 7:11 am
      Writing blogs can be hard work, but your job isn’t done with your final edit. No matter how great your content is, it won’t get seen if you don’t optimize it properly. In my latest Search Engine Land article, I will tell you what you need to do to ensure that your content gets in front […]
  • What is Evergreen Content (or the Difference Between Ghostbusters and Police Academy)?

    Stoney G deGeyter
    26 Mar 2015 | 10:46 am
    We often hear of the need to write evergreen content. Do a search, and I’m sure you will find a number of tutorials on how to write evergreen content that you can apply to your industry. But do we even know what evergreen content is?  Ever watch a movie you loved as a child to […]
  • A Survival Guide for the Overwhelmed Online Marketer

    Stoney G deGeyter
    25 Mar 2015 | 6:45 am
    Leave it to me to compare web marketing to a zombie apocalypse! So what do they have in common? To survive both, you need a plan. If you are preparing for the undead, you want to be sure you have a plan to protect your family and to acquire the right survival tools. For web marketing, […]
 
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    Wikimotive Blog

  • Businesses: Do NOT Follow Mashable’s Advice on Posting to Facebook

    Erin Ryan
    23 Mar 2015 | 8:48 am
    Dearest Mashable Reader, Recently, you read a Mashable article titled “8 Ways to Beat Facebook’s Algorithm and Keep Your Consumers Engaged” that has caused me to reevaluate their article intentions and quality… and you should too. As a trusted social media news source, I cannot help but wonder what they were thinking posting an article that includes tips that will be detrimental to businesses that use Facebook as a marketing platform. First off, there is no “true” way to “beat the Facebook algorithm”. The Facebook algorithm is intended to provide news feeds with…
  • 4 Simple Ways to Future-Proof Your SEO

    Mark Frost
    9 Mar 2015 | 5:00 am
    SEO as a service is built on the foundation that the effort put in now can still have an effect years down the road. So by default, the goal of SEO should be to grow for the long haul. Unlike online advertising, in which traffic stops as soon as you stop a campaign, SEO is capable of producing ROI unlike any other form of marketing. Unfortunately, many automotive SEO companies don’t prescribe to that mindset. Instead, they look to find ways to cut corners and take the easy way out. If you want to future proof your business’s SEO, and avoid short-term solutions, here’s how…
  • How to Boost Twitter Engagement and Build a Real Audience

    Mark Frost
    2 Mar 2015 | 6:10 am
    While Twitter never grew to truly rival Facebook, it has affected our communication and our culture in the same way. People use Twitter for marketing, to connect with like-minded individuals, network professionally, broadcast news, and discuss anything and everything going on in the world. The most powerful part of this is that everything is public. Meaning anyone has the potential to reach millions of people and grow an audience, if their content is worthy. In this post, I’ll give you the starter guide you need to use Twitter as a platform to grow in your industry through simply…
  • 5 Simple Link Building Strategies for Small Businesses

    Mark Frost
    16 Feb 2015 | 5:58 am
    When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods. Now, most businesses should consider SEO or link building services if they want to get results, but the cost is something many small businesses simply can’t afford. But instead of just forgoing link building altogether, you need solutions that fit your business, right? That’s why I’ve put together a…
  • How to Turn Brand Mentions into Links in Less Than 15 Minutes

    Mark Frost
    9 Feb 2015 | 2:47 pm
    For SEO companies, unlinked mentions can be extremely annoying, hindering SEO efforts in the process. But the fact is, whether completely intentional or editorial preference, many sites simply don’t link out a lot. It’s not that they have anything against you, they just don’t have your SEO in mind when mentioning your brand on a page, blog post, or news piece. Also, most businesses that do PR generally don’t think about links while in that process, which leads to a lot of lost value and the need for dedicated linkbuilding. In this quick tutorial, I’ll show you…
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    Seo Sandwitch Blog

  • How to Set Up Site Search and Configure Reports in Google Analytics

    Joydeep Bhattacharya
    29 Mar 2015 | 2:32 am
    If you have a search button on your site, you probably want to know what people are searching for when they come to your site. This data is incredibly useful for e-commerce websites. This tutorial will help you to know how to set up site search, identify search query parameters and see site search data in Google Analytics.How to Set Up Site Search?Sign in to your Google Analytics account, click on Admin - >View Settings.Under Site Search Settings, set Site Search Tracking to ON.In the Query Parameter field, enter the word "s" or "q".Click Save Changes.Where to See Site Search Query Data in…
  • Google Q&A Session For Mobile Friendly Ranking Algorithm Change - Video

    Joydeep Bhattacharya
    27 Mar 2015 | 9:36 am
    Here is the latest video by Google where a Q&A session has been held that answers most of the user queries related to the latest Google mobile ranking algorithm change going live on the 21st of April, 2015.Also See:Mobile SEO GuideMobile SEO ToolsMobile Seo ChecklistMobile Seo Best PracticesList of Mobile Web BrowsersTypes of Crawl ErrorsRich Snippets in GoogleEmanuel UpdateA Deeper Understanding of Google Knowledge GraphLatent Semantic IndexingUniversal AnalyticsLearn Seo Step by StepGoogle Tag ManagerGoogle Sandbox effect
  • Rankings in Mobile Search Results Set to Change in April 21st - Here is What You Should Do!

    Joydeep Bhattacharya
    22 Mar 2015 | 11:05 am
    Google has updated it's mobile search ranking algorithm and site rankings are set to change in April 21st, 2015. Is your site ready to tackle that change? If you still haven't taken measures, it's time for you to do so. Here is a checklist of all the things you should be doing to keep your website safe in mobile search rankings.1- Ensure that your site does not have any faulty redirects. Simply redirect smartphone users from a desktop page to its equivalent smartphone-optimized page. DO NOT redirect all the desktop users visiting several different inner pages to the home page of the mobile…
  • Google Updates Definiton of Doorway Pages in Quality Guidelines

    Joydeep Bhattacharya
    17 Mar 2015 | 10:57 am
    Google has updated the old definition of doorway pages and added some clarifying examples in order to combat doorway page spam. Doorway pages are a set of webpages (same or different domains) that is created specifically for the search engines and redirects the users to the same destination. This can be frustrating for the end users because even after clicking on different search results, the user is taken to the same landing page URL. Here is the old definition of doorway pages as per Google:And here is the new definition:So, please don't waste your time and money…
  • How Can You Use Cohort Analysis Report in GA to Increase Conversions?

    Joydeep Bhattacharya
    11 Mar 2015 | 10:03 am
    Cohort analysis helps us to examine a segment of users who share a set of common characteristics over a period of time. Performing an analysis on this refined set of customer data/user data can provide some valuable details as to how we can strengthen our current marketing strategy. What is a Cohort?A Cohort is a group of users segmented by time who share the same set of characteristics. For example - The Indian Cricket Team For the World Cup 2015 is a cohort because all the members share common characteristics, they all played for India in the World cup…
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    Above the Fold & Socially Acceptable

  • [Podcast] Breaking Through the Link Building Noise – An Interview with Julie Joyce, Part Two

    Angela Moore
    13 Mar 2015 | 12:54 pm
    Welcome back friends and happy Friday! In today’s episode we are continuing our discussion with Julie Joyce. This week we’re getting into the best ways to leverage resources for link building, reporting and several other great nuggets of wisdom that Julie shares with us. If you haven’t had a chance to listen to part one of our discussion, go do […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in…
  • Conducting a Link Audit: Part 5 – Competitor Research

    Bobby Pham
    10 Mar 2015 | 3:00 am
    In the final segment of our multi-part series on conducting a link audit, we will discuss the task of competitor research.  Competitor research is important because it provides a baseline for measuring your link audit.  If your competitors are outranking you for your target keywords, then it’s a good idea to evaluate their link profile.  In essence, you’re going to be conducting […]Author informationBobby PhamSpecialist, Organic Search at IntrapromoteBobby came to Intrapromote in 2008 and is one of our amazing Search Team members. With a diversified background in online…
  • [Podcast] Breaking Through the Link Building Noise – An Interview with Julie Joyce, Part One

    Angela Moore
    6 Mar 2015 | 10:45 am
    If you liked parts 1 and 2 of our recent conversation with Debra Mastaler, then you’re in for a treat because this week we are chatting with Julie Joyce. Julie is another female link builder who, as you will find out by listening, is pretty darn good at building links. In today’s episode we ask Julie about her current link […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the online marketing world…
  • [Podcast] The Freaks Shall Inherit the Earth – An Interview with Chris Brogan

    Angela Moore
    27 Feb 2015 | 8:06 am
    Do you feel compelled and passionate to do work your own way? That “business as usual” just isn’t good enough anymore? Do you feel like a puzzle piece that is cut the wrong shape for the current work that you’re doing? Good news… you just might be a freak. And we mean that as a good thing. Dylan, Erik and […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the online marketing world…
  • [Podcast] Links Are Still Important – An Interview with Debra Mastaler, Part 2

    Angela Moore
    20 Feb 2015 | 11:55 am
    This week, we are continuing our discussion with Debra Mastaler. If you missed part one of our discussion, go back and take a listen now. This time we get into some of the nitty gritty when it comes to doing a successful link building campaign, the most common mistakes that we see on a regular basis and the future of […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the online marketing world since 2007 and has…
 
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    Eyeflow Internet Marketing

  • Search Queries and Your SEO Strategy

    Cory Bosket
    19 Mar 2015 | 11:08 am
    Each and every day, over 3 billion searches are entered into Google search engine bars from all across the world. For the most part, believe it or not, each one of these billions of search queries can be separated into three categories of searches – navigational, informational and transactional. If you’re like most business owners or organization leaders, odds are that you have given very little thought to these search queries. With much of the search engine marketing world focused on keywords and topics, very little attention is paid to search queries and how they affect your website’s…
  • 5 Proven Ways to Revamp Your Content Marketing Strategy

    Cory Bosket
    17 Feb 2015 | 12:39 pm
    In 2015, content will continue to spread its dominance over the world of SEO and internet marketing as a whole. We’re seeing more and more brands make the push for becoming more than just a website, but establish a knowledge base around their brand to extend their authority across the web. Big brands are not alone in their push for more creative content. In fact, small businesses, local shops and more stand to make the biggest splash in the SEO industry if they can continue to create useful, quality content on their website. Shifting from Big Data Analysis to Even Bigger Content Creation…
  • Optimizing for the Mobile Web

    Cory Bosket
    2 Feb 2015 | 5:30 am
    Across the web, marketers and SEOs are abuzz with news that 2015 will be the year that the mobile web overtakes its desktop counterpart. For years, the marketing world has known that the mobile web would one day surpass desktop Internet usage, but most failed to realize just how large the mobile revolution would be. However, all that has changed, as even Google has now taken notice by launching their Mobile-Friendly Test tool and labeling sites as mobile friendly on mobile SERPs. Over the course of 2015 smartphone and tablet usage across the globe is expected to exceed 2 billion, is your site…
  • 6 Steps to Writing Quality Content for SEO

    Cory Bosket
    20 Jan 2015 | 6:38 am
    While Google frowns upon those who write content for search engines only, it doesn’t mean that you can’t craft great content that is written both for users and Google. In 2015 and beyond, it’s important that you’re putting users and quality first if you hope to create good quality content on your site. If your content becomes good enough, you will quickly find out that you won’t even need to focus on SEO efforts. As Google’s algorithm becomes more complex, it’s going to do a better job of picking out content that is unique, compelling and interesting.  If you want to…
  • Infographic: 2014 Pittsburgh Steelers – Road to the Playoffs

    admin
    2 Jan 2015 | 2:13 pm
    The Pittsburgh Steelers are set to square off against division rivals this Saturday evening as they take on the Baltimore Ravens in the first of two AFC Wild-Card matchups set to take place this weekend. If the Steelers win, they will continue on their quest for their NFL-leading seventh Vince Lombardi trophy. After a rocky start to the season, the Steelers quickly bounced back to capture the AFC North title and a chance to host the Ravens at Heinz Field. While the Steelers are looking for their first playoff game win since the 2010 season, they will have the numbers in their favor. Playing…
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    Sonatasky Blog

  • What can content marketers learn from linguists?

    Tijana
    22 Mar 2015 | 1:44 pm
    Linguistics studies different aspects of language. It is a complex science whose areas of interest are broad and include the advertising language as well many other areas of language use. The reason content marketers should familiarize with linguistics is that linguistics can provide new insights into the content they are creating and promoting, and help them make it better. CONTENT MARKETING In short terms, content marketing today means creating great content and using it to attract new customers, spur the word-of-mouth promotion, build the brand, and keep the old customers. The content…
  • Katten, heksen, og kaninen i sekken

    Tijana
    22 Mar 2015 | 11:43 am
    Ordet “katt” har kommet til norsk fra norrønt kottr og germansk *kattu-, fra latin cattus, catus. Cattus erstattet det eldre latinske ordet feles, som lever videre i det vitenskapelige navnet Felis catus. Romerne ble kjent med katter gjennom Egypt, og det er mulig at cattus stammer fra et nordafrikansk språk, jamfør <<katt>> på nubisk kadis og berbisk kadiska (Katlev, Barnhart, Rey). – (De Caprona, Yann:2014, 419) Nå beklager jeg mitt bruk av ordinære bokstaver istedenfor de spesielle bokstavene som brukes i ordboken. Om noen er interessert i å se hvordan…
  • Using Kahoot in Second Language Teaching – Review and Instructions

    Tijana
    27 Feb 2015 | 11:15 am
    Sitting in a classroom and listening to a four hour language lesson can be tedious, despite both the teacher’s best efforts and the student’s desire to learn as fast as possible. This is what I’ve discovered attending a Norwegian language course here in Norway. Language lessons are obligatory for most immigrants who hope to stay here, and many of us had to take them after work, twice a week. It is quite difficult keeping up with B2 level grammar and vocabulary while trying not to fall asleep from exhaustion. We fought to stay awake and alert, and our teacher tried to help…
  • Review – “What Made the Crocodile Cry?” by Susie Dent

    Tijana
    25 Jan 2015 | 11:37 am
      The book: Dent, S. (2009). What made the crocodile cry?.1st edition. New York: Oxford University Press Inc. The overall impression that this book has left on me is very good. It’s entertaining, clever and accessible to all. The author provides us with the explanations for all sorts of language occurrences, some off which have crossed my mind before, but I’ve never got around to investigating them further. It’s divided in ten chapters: Curious English: The Whens, the Whys, and the Wherefores Men, Women, and A Few Things In-Between Linguistic Prototypes: How It All…
  • “Come to…” (English) and “kommer til å…” (Norwegian) – Comments on meaning and origin

    Tijana
    26 Dec 2014 | 8:53 am
    In English we use the following expression: COME TO … (come to find out, come to realise, etc.). In Norwegian, there’s the expression: KOMMER TIL  Å… (kommer til å forstå, kommer til å gjøre, osv.). In English, the meaning of this construct is the following: Come to… (do something) to reach a point where you realize, understand or believe something In time she came to love him. She had come to see the problem in a new light. I’ve come to expect this kind of behaviour from him. In Norwegian, the meaning is as follows: Komme til å + infinitiv It is used…
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    Vizion Interactive

  • A Digital Marketing Love Story

    Shawn Cohen
    27 Mar 2015 | 8:35 am
    How We Combined Data, SEO, Paid, and Social for Client Success These days, it is vital to look at all digital channels when planning and executing a campaign for a client. For me, this has been a fun journey—I have had to set my SEO tendencies aside to look at data in a fresh way, and then figure out how to turn that information into effective results for my clients. It has not always been easy, but neither is true love, right? So here is how we started with a large dataset and, in the words of the immortal Nina Simone, turned it into “something wonderful.” But before I start gushing .
  • The ABCs of Social Media

    Joshua Titsworth
    19 Feb 2015 | 9:10 am
    My son’s first year in school is going pretty well, and because it’s time for me to do another post here at Vizion, I thought I’d follow my post about the ABCs of SEO with the ABCs of social media. Oh, and for the curious, my son does know his ABCs. A is for automation. While too much automation can be a bad thing, when your schedule gets too hectic it can be easy for forget to post and promote content. Setting your social feeds to post your blog content automatically can help cut back on the time you have to spend making sure your posts are being shared. Sure, you’ll need to reshare…
  • Pay-Per-Click Advertising (PPC) Request for Proposal Template

    David Szetela
    20 Jan 2015 | 4:33 pm
    So often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the questions necessary, or otherwise collecting the data necessary, to understand “scope” of an effort. Without this exercise, you’re left wondering “what goes into the effort”? Who does what? What are our goals, and are they realistic? What are channel opportunities (and which channels do I feel I’ve maximized or perhaps am under-utilizing”?) For this reason, we – at Vizion Interactive – have developed an RFP…
  • Kill your Digital Marketing Competition in 2015

    Josh McCoy
    18 Dec 2014 | 7:19 pm
    As you can tell by my featured image, I have an instilled ideology for overtaking the competition and “standing on top”. A new year is upon us and with that a chance to take hold of the spirit of resolution. Your digital marketing strategy is a ripe place to take your renewed, energetic attitude and create a plan to overtake the competition in the New Year. If you have been wondering why the competition is somehow building a stronger brand, it is likely because they have likely better embraced the omni-channel approach to digital marketing. So, take your marketing channel blinders off and…
  • Happy Holidays 2014

    Mark Jackson
    18 Dec 2014 | 5:17 pm
    From All Of Us At Vizion Interactive Happy Holidays!
 
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    BuzzStream

  • Sound in Viral Videos: How It Significantly Impacts 69% of Consumers

    Andrea Lehr
    24 Mar 2015 | 12:37 pm
    Content marketing continues to grow in popularity among digital strategists, and that means rising above the noise is becoming even more difficult. In order to stand out, you’ve got to be different, and video has proven it can uniquely deliver highly memorable and emotional content to a target audience. A big reason for its success? The power of sound. BuzzStream and Fractl conducted a survey of over 1,000 consumers to better understand the emotional impact of sound and how it relates to content marketing. Survey respondents were asked to play five viral videos from the last couple of…
  • The Advanced Guide to Improving Your Social Media Presence for Outreach

    Kelsey Libert
    18 Mar 2015 | 9:13 am
    Yesterday, I came across Gideon Lichfield’s post Dear PR person who just sent me a robo-pitch. The senior editor at Quartz gets bombarded with pitches so frequently that he set up a series of email filters automatically deleting the worst offenders. Lichfield realizes he might miss the occasional gem with this slash-and-burn approach, but he doesn’t have time to sort through the spam of press releases to discover it. So what should you do instead? Lichfield highlighted his idea of a winning outreach strategy: Really getting to know the journalists What they’ve written before What…
  • Product Update: Custom Exports

    Stephen Panico
    12 Mar 2015 | 7:49 am
    We released an update to the export capabilities in BuzzStream that will make it much easier to get the exact information you need for reporting purposes or for list building. Rather than exporting all fields, you can now select the specific information you need and save the export format for future use. Introducing BuzzStream Custom Exports Our custom exports are easy to use. You’ll find them right under the “More” button on your projects, exactly where your exports were previously. If you want to quickly export all of the information in your project, you can easily do so by selecting…
  • The Unfollow Algorithm

    Andrea Lehr
    11 Mar 2015 | 5:01 am
    Today, it’s not enough for a brand to simply have a social network strategy. To be competitive, they have to use the platform in new and innovative ways. But they also need to remain focused on retaining followers. For brands, retention is especially crucial because followers are often direct consumers. For example, on Twitter, 72% of followers of a brand are more likely to purchase a product from them. So why do people start and stop following brands? BuzzStream and Fractl conducted a survey with more than 900 respondents to better understand why people unfollow brands in social…
  • How Much Branding Is Too Much?

    Andrea Lehr
    25 Feb 2015 | 4:00 am
    The notion that too much branding leads to a loss of credibility isn’t always true. Google’s viral video, Dear Sophie, is an advertisement for Google Chrome that contained a significant amount of branding for applications like Gmail, YouTube, and Google Maps. According to a survey with more than 900 respondents undertaken by BuzzStream and Fractl, the Google brand gained credibility with the video. However, 86% of the respondents incorrectly identified the brand that was supposed to be the focus of the video. As part of the survey, respondents had to watch the video without seeing the…
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    @northcuttHQ

  • Should You Create Content In Multiple Mediums?

    Nick Greene
    30 Mar 2015 | 9:00 am
    I recently came across a piece on Copyblogger put together by Pamela Wilson and titled Seven Lessons Learned From Three Years of Content Creation. All the advice she gives in the piece is undoubtedly sound, from planning your content ahead to batch writing to connecting with your audience. One point of hers in particular got me thinking, however - the last one. “It took me years to realize how much people enjoyed consuming content in different formats,” she writes. “My courses and products all included text, audio, and video. But my blog posts tended to be mostly text. And that’s a…
  • What Tumblr Can Teach Us About Content Creation

    Nick Greene
    26 Mar 2015 | 11:20 am
    Image Credit: The Nothing Corporation It’s easy to overlook Tumblr. The microblogging site doesn’t have the easy demographic information or advertising revenue of Facebook, nor does it have the stream-of-consciousness communication style of Twitter. It’s a social network that’s kind of hard to categorize; a lump sum of pictures, video, blog posts, and random thoughts. It also may be one of the most important things to happen to the world of content creation in years. Let’s back up a bit. I should probably offer a bit of justification, no? It wouldn’t be proper for me to just sit…
  • Want to work in marketing? No marketing degree required

    Amy Brueckman
    19 Mar 2015 | 9:00 am
    So you finally graduate from college. But then you decide that your major just wasn’t really your true calling. Maybe you’re stuck on a career path that isn’t going in the direction you want it to. And you’ve decided you want to work in the booming business of marketing! Don’t worry, you can still get into the marketing world even if you don’t have a degree in it. Here are a few majors that give you all the training you need, just without that “marketing” title. Communications/Journalism One of the most easily translatable areas of study is anything under the umbrella of…
  • February 2015's Best SEO, Social Media, and Content Marketing

    Ben Ustick
    18 Mar 2015 | 8:37 am
    After a slow start to the year, Google has started making some moves in 2015. Recently, there was the announcement that tweets would be indexed in real time, as well as the news that Google wants to start ranking pages based on "truthfulness." We've said it before and we'll say it again, the true skill of any good SEO is the ability to adapt in a sea of never-ending change. And as content marketing and social media continue to be a very important component of SEO success, we've included a number of posts that will help your gain real value from your efforts in these area. Check out the best…
  • Is Pair Writing A Worthwhile Pursuit For Your Blog?

    Nick Greene
    16 Mar 2015 | 9:26 am
    I’ve been a writer for most of my life; ever since I was old enough to pick up a pen. In all the time I spent putting together essays, stories, articles, press releases, and a whole host of other content types, I’ve generally worked alone. I’ll sit down, do my research, pump out an article, put it through several rounds of edits, and boom - I’m done. That is, I’ll wager, how most people write - and they wouldn’t have it any other way. After all, writing is something to be done alone; that’s how the greats do it. You don’t see George R. R. Martin sitting down with a focus group…
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    Silverbean

  • Work at Silverbean! We’re Recruiting a Search Marketing Executive/Consultant

    Charlotte McMurray
    26 Mar 2015 | 8:51 am
    We’re looking for a Search Marketing Executive/Search Marketing Consultant to join our SEO team. This is a fantastic opportunity for the right person to develop a career at one of the North East’s largest digital agencies. The Basics: Job title: Search Marketing Executive/Search Marketing Consultant Location: Newcastle upon Tyne Reporting to: Head of Search Salary: Competitive, dependent on experience Closing date for applications: Tuesday 7th April 2015 Experience & Qualifications: Our Search team is a diverse bunch, and we don’t have any specific requirements for…
  • The Drum – Independent Agencies Census 2015

    Lauren Archer
    24 Mar 2015 | 8:53 am
    Who doesn’t love a pat on the back for a job well done? Sometimes, it’s easy to get caught up in the day-to-day whirlwind of a busy digital agency and forget to congratulate ourselves for the brilliant work we do for our clients every day. It’s when polls like The Drum’s Independent Agencies Census come out that we pause to take stock of what we’ve achieved over the past year, thanks to the support of fantastic peers, partners and clients – not forgetting our wonderfully talented team. After being listed in the RAR Top 100 2014 and achieving certified…
  • How To Get Your Long Tail Affiliate Marketing Strategy Right

    Eva Flammensbeck
    20 Mar 2015 | 10:03 am
    As most people working in affiliate marketing can affirm, the days when the channel only consisted of voucher code sites and cash-back affiliates are long gone. It’s becoming ever more important to focus on your content and blogger affiliates, as part of your “long-tail” publisher group. In a recent catch up with a client here at Silverbean, we were comparing affiliate performance in February 2014 (pre-Silverbean management), to February 2015, and a telling comment was made – “Well, I don’t consider what we had back then as affiliate marketing. It was just voucher code…
  • The Smart Person’s Guide to Mastering Modern-day Link Building Strategies

    Michael Brown
    18 Mar 2015 | 9:46 am
    Given that we’re talking about SEO, there’s no such thing as fact, but we can take an educated guess at the criteria used by Google to rank websites. This handy pie chart, taken from SEO-gurus Moz, is as close as we can get to the truth, without kidnapping Matt Cutts and holding him to ransom. Using this as a guide, a website’s link profile makes up over a third but less than half of Google’s ranking factors. Pretty important then. So, what does it all mean for you? Black Hat Link Building Building links isn’t what it used to be. The glory days of multiple links on directory…
  • PPC Marketing Tricks for the Travel Industry

    Bianca Jefferson
    10 Mar 2015 | 10:49 am
    The travel industry is the third largest spending industry category in AdWords paid search, spending £96 million in the UK during 2014. However, the travel industry also has the lowest conversion rates of 1.45%. This is not only an indication of how competitive the industry is, but also how profitable it can be if your paid search activity is managed correctly and cost efficiently. This blog post outlines effective ways to set you apart from competitors on travel-related search results pages. Get the Basics Right First There are a number of basics that need to be covered in order to help you…
 
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    Nikko Marasigan

  • 5 Practical Tips on Building a Successful Blog

    Nikko Marasigan
    25 Mar 2015 | 3:53 am
    This post originally appeared on famousbloggers as a guest blog. Putting up a blog is something that can now be easily done in minutes, but building a successful blog is another thing. It requires more time and pondering, more careful planning, and of course, more strategic blogging. Here are five practical tips to get you […]The post 5 Practical Tips on Building a Successful Blog appeared first on Nikko Marasigan.
  • Develop a Content Strategy for a Successful Blog Experience

    Nikko Marasigan
    9 Mar 2015 | 5:52 pm
    The Internet is filled with all sorts of information on just about anything. Each publisher or blogger with a website becomes a source of information. With hundreds of millions of active websites, it becomes more difficult for brands to distinguish themselves from the rest of the pack. There is also the constant threat of Google […]The post Develop a Content Strategy for a Successful Blog Experience appeared first on Nikko Marasigan.
  • Dealing with Difficult Clients in the SEO Industry

    Nikko Marasigan
    24 Nov 2014 | 6:40 pm
    People all over the world are leaning more towards using search engines to get all the answers to their needs and wants, instead of traditional media or brick-and-mortar stores. Thus, businesses are learning that to thrive in this digital day and age, they need to employ the services of SEO specialists. The increase in demand […]The post Dealing with Difficult Clients in the SEO Industry appeared first on Nikko Marasigan.
  • Be a Better Blogger Than Your Competition

    Nikko Marasigan
    9 Mar 2014 | 6:53 am
    Maybe you are just starting out as a blogger or maybe you have run out of ideas for your next article. Don’t worry, with a little bit of brainstorming and a new perspective you will be back writing for your business in no time. Blogging for business is not the easiest task. You need to […]The post Be a Better Blogger Than Your Competition appeared first on Nikko Marasigan.
  • Making Things Simple By Sticking To Your Goals

    Nikko Marasigan
    5 Mar 2014 | 8:55 am
    Every single day we make promises. It’s hard to keep track of how many we break. The sad part is that we usually keep the promises we make to others, but at the same time, we are inept in keeping those we make to ourselves. Quite commonly, we fail, and that’s completely alright – some […]The post Making Things Simple By Sticking To Your Goals appeared first on Nikko Marasigan.
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    Have Results SEM Blog

  • Facebook Algorithms Change - What Everyone With a FB Page Need To Know

    Mina Younan Guerguis
    29 Mar 2015 | 3:24 pm
    Although no one knows the exact formula for the Algorithm, it contains a number of factors including: post types, time decay, story bumping and last actor, hide post/scam reporting, relationship setting (affinity), weight (last action).Most recently, as of 2015, Facebook actually made more changes to the algorithm, and started significantly decreasing organic reach for any Facebook content that is deemed as promotional in any way. In a recent user experience survey, Facebook found that users wanted to see more stories from friends and pages they care about, and less promotional content.
  • How to get the new WordPress SEO 2.0 to Join Google's Knowledge Graph

    Mina Younan Guerguis
    26 Mar 2015 | 2:11 pm
    The 'WordPress SEO 2.0' is the latest addition to the notorious YOAST SEO Plugin.All what you have to do is to either download it, or if you already have it, just update it.Once you do you will find this new feature which support Google’s new Knowledge Graph.When Google has picked it up and shows a Knowledge Graph block for you or your company, it would look like this: (but it is not guaranteed of course)
  • How To Be Ready For The Next Google Algorithm Update on April 21, 2015?

    Mina Younan Guerguis
    20 Mar 2015 | 7:12 pm
    Many website owners now started to receive warnings on their GWMT accounts telling them that their websites have issues on being friendly on mobile devices, and most of these issues are speed related.Then Last Month Google has announced it will release an update on April 21st, which will have a significant impact on websites that are NOT mobile friendly. According to Google Webmaster Trends Analyst Zineb Ait Bahajji the coming Mobile Update will have a much stronger impact then any Panda update!As a marketer, I now have to know how big this difference will be on my domain and where there is…
  • CBT for SEM | Cognitive Behavioral Therapy for Search Engine Marketing

    Mina Younan Guerguis
    16 Mar 2015 | 3:55 pm
    Gone is that age when online marketing was all about generating traffic, backlinks, or even rankings. Now the game has changed drastically. There is only one KPI for a successful Digital Marketing Strategy. Conversions. A conversion could be a new purchase, a new lead, a new newsletter subscriber, you name it. But people need to convert from a state of being strangers to relatives. SEM needs cognitive behavioral therapyPsychology plays a big role in the engagement process. Psychologists believe that psychotherapy is about change, some aspect of oneself or one's life. People…
  • The Grid | AI Websites That Design Themselves

    Mina Younan Guerguis
    13 Mar 2015 | 5:33 pm
    Content is power. Power your content on The Grid. http://www.thegrid.ioThis is not another do-it-yourself website builder. The Grid harnesses the power of artificial intelligence to take everything you throw at it - videos, images, text, urls and more - and automatically shape them into a custom website unique to you. As your needs grow, it evolves with you, effortlessly adapting to your needs.The Grid's algorithms expertly analyze your media and apply color palettes that keep your messaging consistent and unique. The Grid also detects color contrasts, automatically adjusting typographic…
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    New Jupiter Media

  • Google AdWords App is Here!

    ckadmin
    24 Mar 2015 | 5:38 am
    Earlier this week Google announced the launch of its Android app for AdWords. The app is now available for download in the Google Play Store. You can run, you can hide, but AdWords will now find you if you have a mobile signal. Initially debuting in Canada in early February Google has finally rolled their AdWords App out worldwide. Through the app users will be able to view fan favorite metrics such as click-through-rate, cost of conversion, impressions, along with a whole lot more. The app will also offer suggestion to the user whether it is to increase a bid for more impressions or raising…
  • CUSTOM COLUMNS HAS ARRIVED IN ADWORDS!

    ckadmin
    3 Jan 2015 | 4:26 am
    Earlier this week Google announced the launch of Custom Columns in AdWords. This new feature will allow for AdWords Users to segment existing column metrics for more detailed views of data. If you were looking for an easier way to track performance, then adding custom columns is your answer. Google stated they are “introducing custom columns to AdWords reporting, an easy way to create and view segmented columns for the metrics you want to see.” Not being able to see many of the metrics AdWords Users or their clients truly care about is a common problem among the AdWords community. With…
  • GOOGLE REVAMPS ADWORDS EDITOR

    ckadmin
    17 Dec 2014 | 4:13 am
    Yesterday December 10th, Google released a fully-revamped version of AdWords Editor. Announced during one of Google’s many webinars by AdWords Vice President, Jerry Dischler. You may be asking yourself, what sets the new version apart from the AdWords Editor of old… First off, AdWords Editor’s Project Manager Geoff Menegay, stated that the new version “Represents the biggest update to the application since we released it in 2006”. If that is not enough to get you excited, the new Verison 11 will not only allow the user to open multiple windows at once, but it allows for better…
  • Google Publishes Co-Branded Case Studies with New Jupiter Media!

    Team New Jupiter Media
    10 Dec 2013 | 12:27 pm
    We’re excited to report that Google had chosen two New Jupiter Media clients to highlight the benefits of using a Google Certified Partner,  namely US! –  New Jupiter Media. To see the Case Study on Pali Adventures please click this link –  Google-NJM-PaliAdventures To see the Millenium Limo Case Study please click this link – Google-NJM-MilleniumLimo The post Google Publishes Co-Branded Case Studies with New Jupiter Media! appeared first on New Jupiter Media.
  • Google buys driving app ‘Waze’: The Importance in Advertising Your Local Businesses

    Team New Jupiter Media
    20 Jun 2013 | 11:52 am
    Waze is the new craze attracting a lot of attention from not only individual customers, but huge companies like Google as well. It is an app on your mobile device to make driving a little more pleasurable and a lot less hectic for anything from the common commute to work, to a quick trip to the grocery store, or a family excursion to someplace new. By simply opening this hands-free app while driving, you’re instantly connected to the community, being constantly updated on whether there is a new route you can proceed to take to avoid traffic or accidents. Waze can inform you when you are…
 
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    Best SEO Software | SEO Tools - SEO Software Shop

  • Traffic Travis

    12 Mar 2015 | 5:47 am
    Traffic Travis seo software will perform a seo check on any website and find technical mistakes that will effect website rankings.It will also give competitor analysis and why they rank well in search engines.Find link partners and keep track of the website rankings in search engines with this free seo software. Professional version $97 per year Product Information
  • IBP (IBusiness Promoter)

    11 Mar 2015 | 11:50 pm
    IBP or IBusiness Promoter will analyze a website and compare it with the top 10 results for a keyword in search engines.Then it will give a details report about the website and what changes need to be made to improve search engine rankings.It has a money back guarantee and free to try the software. IBP Standard USD 249.95 IBP Business USD 499.95 Product Information
  • SEO Power Suite

    7 Mar 2015 | 5:31 am
    SEO Power Suite is the all in one seo software with easy to use seo tools to manage search engine optimization tasks.It is fast,reliable,frequently updated and works on Windows,Mac OS X and Linux.There are four SEO Tools which comes with SEO Power Suite. Rank Tracker - Check search engine rankings on all major search engines and keyword research. SEO SpyGlass - Check backlinks of websites. Link Assistant - Helps to build backlinks for websites. Website Auditor - Make your website error free and search engine friendly. Professional Edition USD 299 Enterprise Edition USD 699 Product Information
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    Search, Social News PageTraffic Buzz

  • Google Initiates Changes To AdWords Exams And Certifications!

    Ritu Sharma
    31 Mar 2015 | 3:19 am
    From the Google AdWords team, Mini announced on Google AdWords Help that they have initiated some changes to the Google AdWords exams and certifications in Partners. One change not specifically... Please visit PageTraffic Buzz for the full article.
  • Moz Launches Spam Analysis For Risky Links!

    Ritu Sharma
    31 Mar 2015 | 3:10 am
    Moz announced a new feature around their Open Site Explorer link analysis tool, where paid subscribers would be able to view a new addition called “spam analysis.” Spam analysis aims at... Please visit PageTraffic Buzz for the full article.
  • ClickZ Live Chicago – November 17-19, 2015

    Navneet Kaushal
    30 Mar 2015 | 3:23 am
    Title: ClickZ Live Chicago – November 17-19, 2015 Location: Hyatt Regency Chicago Link out: Click here Start Date: 2015-11-17 Start Time: 00:00:00 End Date: 2015-11-19 End Time:... Please visit PageTraffic Buzz for the full article.
  • Pubcon Las Vegas 2015, 05 Oct. – 09 Oct.

    Navneet Kaushal
    30 Mar 2015 | 3:20 am
    Title: Pubcon Las Vegas 2015, 05 Oct. – 09 Oct. Location: Convention Center Las Vegas Link out: Click here Start Date: 2015-10-05 Start Time: 00:00:00 End Date: 2015-10-09 End Time:... Please visit PageTraffic Buzz for the full article.
  • SMX East New York 2015, Sept. 29 – Oct. 1

    Navneet Kaushal
    30 Mar 2015 | 3:16 am
    Title: SMX East New York 2015, Sept. 29 – Oct. 1 Location: Jacob Javits Convention Center New York Link out: Click here Start Date: 2015-09-29 Start Time: 00:00:00 End Date:... Please visit PageTraffic Buzz for the full article.
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    Powered By Search » Blog

  • 5 Email Growth Hacks You Can Implement In Minutes

    PBS Staff
    25 Mar 2015 | 6:48 am
      Every now and then you hear that email marketing is dead. But according to email marketing research, for every $1 spent on email marketing, the average return is $44.25. Now obviously your actual returns may vary, but a 44x return is a compelling counterpoint. Email remains such a great way to connect with prospects and customers because it is: Easy to personalize Traceable in terms of whether people opened the message and clicked on the link inside In terms of rapid growth hacks, email marketing can deliver long term solutions with repeat customers and referrals. Here are 5 ways to…
  • InboundCon Video – Incorporating Search, Social & Mobile Discoverability Trends into Your Strategy

    Goran Popovic
    23 Mar 2015 | 6:39 am
    At last year’s InboundCon, Krista LaRiviere (CEO of gShift Labs) kicked things off with a fantastic talk titled Incorporating Search, Social & Mobile Discoverability Trends into Your Strategy. Krista has been named one of Canada’s Top Ten Technology Titans, so if you want to learn more about setting up the perfect digital marketing strategy, be sure to watch the full talk below. And make sure you don’t miss out on this year’s InboundCon on October 08. Tickets are currently 50% off with our limited quantity Super Early Bird Special, register now before they’re all…
  • Webinar – How to Create Landing Pages that Actually Convert

    Joel Popoff
    17 Mar 2015 | 7:33 am
    Next week we will be hosting our 3rd webinar in our 2015 Digital Marketing Webinar Series! If you’re having troubles getting your landing pages to convert customers then this is the perfect event for you. Make sure to reserve your spot today before it gets completely filled up. If you can’t make it to the live show, register anyway and we’ll be sure to send you the recorded version. The Details Topic of discussion: How to Create Landing Pages that Actually Convert Date & time: March 26, 2015 at 2:00 PM EST How much: our webinars are free, but hurry and reserve your…
  • Video – Think You Know AdWords? 4 Experts Share & Debate Their Tips

    Goran Popovic
    4 Mar 2015 | 6:10 am
    If you missed our AdWords webinar last week, don’t worry, we’ve got the full recording below. With world class marketers such as Brad Geddes, Mike Rhodes, John Rampton, and Terry Whalen sharing and debating their best tips, you won’t want to miss this video if you’re interested in generating leads for your business. And don’t forget that we have more webinars lined up every month. The next one will be landing pages with industry leaders Oli Gardner, Peep Laja, Hunter Boyle, and Brian Massey. Register today to save your spot. Get more inbound marketing…
  • InboundTO 23 Recap: Email Marketing Tips You Can’t Ignore

    Goran Popovic
    23 Feb 2015 | 7:58 am
    Last week, we hosted our 23rd monthly meet up called InboundTO and had a great time networking with Toronto’s top marketers! If you couldn’t make it out to our packed event (it was -30° after all), here’s the full recap. Making People Laugh for Fun & Profit Vidyard’s Community Marketing Manager Jon Spenceley gave this hilarious and informative talk that you can’t afford to miss. He details not only how to boost your email click through rates, but how to save on the most precious workplace resource- time! 6 Steps to Email Success That Even a Child Could Follow In this talk, our…
 
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    SEO Blog, SEO News, SEO Tips & Tricks, Internet Marketing India

  • AdTech 2015: Five Wins and a BooBoo

    Dipalie Mehta
    25 Mar 2015 | 2:30 am
    AdTech India’s Twitter bio calls it “India’s largest, most diverse digital marketing event”, and I don’t blame them for the subtle gloat because it is! Every year, within two to three days, the game changers of the industry share their wisdom with marketers, entrepreneurs and digital media enthusiasts. Their 2015 edition saw luminaries like Rahul Welde, Rob Norman, Mukesh Bansal, James Montgomery and many others. What was an overall brilliant experience was somewhat soured with a shabbily managed venue, cramped setup and a very irritating trail of spam tweets flooding twitter: Hello…
  • How to Ace an SEO Interview #LikeABoss

    Mumtaz Ali
    25 Mar 2015 | 12:35 am
    There are fewer things more daunting than SEO interviews. While in depth technical knowledge is a must, that alone cannot land you the job. Your attitude and the amount of confidence you display will have a significant role in the decision making process. Needless to say, read up as much as you can about the company, the kind of work they’ve done previously, their work culture and background. This will help you in two ways: You’ll be able to shape your answers better if you have an idea of the kind of attitude they expect from their employees, and You will be able to judge if you’ll be…
  • What you Could Have missed if you Didn’t Attend the AdTech 2015

    Sarvesh Bagla
    20 Mar 2015 | 3:51 am
    The AdTech is to digital media professionals what the Comic Con is for every Marvel fan. You dream about being there, you get to know the cool stuff before anyone else does and more importantly you learn how the best in the field did what they did and how this rapidly growing industry is changing. This year’s edition of the conference kicked off yesterday in Gurgaon. If you are one of those who were trying to keep track of it on twitter like I was, you’ll know all about the “I like #Adtechin15 because” avalanche. However, you have nothing to worry about for I’ve compiled the best…
  • Google Wants Autocomplete Adoption on Mobile

    Sarvesh Bagla
    19 Mar 2015 | 6:49 am
    Have you switched your mobile forms to autocomplete yet? Because in another round of playing “definitely-maybe,” Google’s released strong guidelines for mobile marketing, urging webmasters and marketers to switch their mobile web forms to autocomplete. According to Mathieu Perreault (Chrome team) and Zineb Ait Bahajji (Webmaster Trends team), “Making websites friendly and easy to browse for users on mobile devices is very important. We hope to see many forms marked up with the “autocomplete” attribute in the future.” Sure, focusing on user friendliness needs to be a foremost…
  • 6 Ways to Succeed as a Digital Marketer

    Sarvesh Bagla
    12 Mar 2015 | 5:47 am
    With the Indian government backing the growth of digital marketing in the country, we’re looking at an unprecedented boom in in the industry. While the potential for growth is immense, what’s worrying marketers and brands alike is the fact that we don’t have a workforce that’s prepared to solve the challenges we’re going to face. To achieve success of any measure in digital marketing, we need people who are creative, quick-thinking and quick-witted, willing to take the initiative to lead change, “get” social media, i.e. we need people who have an intuitive feel for social…
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    Heroic Search

  • How to Use HARO to Earn Valuable Mentions and Links

    Jared Carrizales
    26 Mar 2015 | 10:05 am
    A few months ago I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties getting picked up through HARO. Between our clients and our […] The post How to Use HARO to Earn Valuable Mentions and Links appeared first on Heroic Search.
  • What Does Psychology Have to Do with Creating Engaging Headlines?

    Kali Hawlk
    4 Dec 2014 | 4:03 pm
    According to Copyblogger, 8 of 10 people read your headline. But only 2 out of 10 will continue on and read the rest of your content. Headlines matter. And most of us know this. That’s why there are countless articles and copywriting how-tos that explain what words work, which don’t, and how you can use […] The post What Does Psychology Have to Do with Creating Engaging Headlines? appeared first on Heroic Search.
  • Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards

    Jared Carrizales
    12 Nov 2014 | 10:08 am
    Calling all designers, marketers, and creative peeps! Jotform, the versatile WYSIWYG form builder, is putting on a competition that will make you salivate. From now until December 4th you can submit your form designs using their Form Designer for a chance to win $7500. I’m lucky enough to be a judge for the contest, and I can’t […] The post Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards appeared first on Heroic Search.
  • Which Social Media Monitoring Dashboard Is Right for You?

    Kali Hawlk
    30 Oct 2014 | 10:00 am
    There are a number of social media management tools out there. While many dashboards contain similar features or functions, each trends toward serving a particular market and set of needs in a niche. There are three main platforms to use: Hootsuite, Buffer, and Sprout Social. Let’s take a look at the features, benefits, pros, and […] The post Which Social Media Monitoring Dashboard Is Right for You? appeared first on Heroic Search.
  • Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers

    Jared Carrizales
    7 Oct 2014 | 4:45 am
    Working in the SEO industry in 2014 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job of […] The post Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers appeared first on Heroic Search.
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    SEO Best Practices: SEO tips, help, and advice for any online business

  • Mobile Friendliness is now a Must for every website

    Ranjana Jha
    22 Mar 2015 | 3:00 am
    With Google’s announcement of rolling in “Mobile friendliness” factor in their ranking signal starting April 21, it is critical that webmasters start implementing and creating websites that are mobile friendly. Not only because you may lose traffic from Google but more importantly this is where the future of search is. Mobile best practices for an optimized performance in Mobile devices are a must for every site since more and more users are using mobile devices to perform search. Continue reading...
  • Ixquick: A Search engine that protects your privacy

    Ranjana Jha
    14 Mar 2015 | 11:20 am
    With concerns on identity theft on the rise, privacy has become of immense importance. Search engines that do not track and let you search anonymously are quickly becoming a favourite among searchers. Continue reading...
  • Reviews and their impact on SEO

    Ranjana Jha
    1 Mar 2015 | 1:35 am
    User reviews are one of the best means of getting authentic feedback about a product and service. What does it mean for a business and how does it impact SEO? Continue reading...
  • PINterest; Then and Now

    Ranjana Jha
    8 Feb 2015 | 1:15 am
    Why PIN images? What is the interest? In this era of finding information faster and quicker, pinning seems to be one of the most attractive and effective ways of reaching out to your target customers. Continue reading...
  • Google rolls out Google Domains

    Ranjana Jha
    25 Jan 2015 | 1:31 am
    With the availability of so many domain extensions coupled with Google’s entry into the domain registration services market, will we see any impact on how websites are ranked? Continue reading...
 
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    Zadro Web

  • Remember One Word to Win in SEO With Google

    Dario Zadro
    16 Mar 2015 | 11:04 am
    Every webmaster and SEO is working hard to land themselves, or their clients, some prime SERP real estate. Formerly foolproof SEO strategies no longer have the juice they once did, and many of the tricks of the trade have all but had the legs cut from under them. So, what is a savvy webmaster or SEO to do? The answer is simple. With these 5 signals, we reapply ourselves and concentrate on that which will always win Google’s heart, giving us some real traction in the search results. Let’s get started and define everything in greater detail. Q.U.A.R.T. SEOs live in a world of…
  • A Beginners Guide to Canonical Tags – Where and When to Use Them

    Dario Zadro
    19 Feb 2015 | 1:25 pm
    Like any industry, the world of search engine optimization has a language and jargon all its own. For those new to the business of SEO, particularly do it yourself webmasters, many of these terms and concepts can be somewhat confusing at first. It takes time, and experience, to become well versed in the subtleties of SEO and on-page optimization. There are basic technical SEO concepts and much more advanced concepts, such as understanding server configurations. One of the more common areas of confusion for newly minted SEOs and inexperienced webmasters is the use of the rel=canonical tag, a…
  • Best SEO Strategies That Work for 2015 and Beyond

    Dario Zadro
    19 Jan 2015 | 4:19 pm
    Now that it’s 2015,  we are all well aware of Google’s major algorithm updates, specifically Panda and Penguin. Both have sent major ripples through the SEO community. But to be honest, as frustrating as these updates can be, they have made the web a better place. Google has made it very clear that their focus is and always was a better “user experience” – it’s even embedded into their philosophy! So, even if your SEO tactics were not completely on par previously, let’s take some time to reevaluate some solid SEO strategies that will continue to work…
  • How to Add Google Analytics to WP Related Posts

    Dario Zadro
    12 Jan 2015 | 2:28 pm
    We all know that having a “related posts” plugin helps with many technical SEO aspects. This includes decreased bounce rate and overall user experience (UX) with increased visitor engagement. But, how do we measure these statistics? Let’s rewind and discuss the benefits first. If you go to any major website, such as Forbes or Mashable, you will see some type of content discovery section. The idea behind this is that your website visitor is in “action” mode and looking for more content to feed their appetite. The content discovery section might be in the form of…
  • Is It Time for An SEO Audit to Check Your Website Health?

    Dario Zadro
    12 Dec 2014 | 12:00 pm
    The standards of search engine optimization are constantly changing and evolving, and we all want to maximize our website traffic. It’s important to conduct periodic SEO audits to check the health of your website, and to make sure it’s up to date with the latest developments in search marketing. It’s important to note, that a comprehensive audit should always be the first step for SEOs when approaching any new project. When you are asked if it is time for an audit of your website’s on-page SEO, the answer is a resounding YES. What to Expect From Your SEO Audit A…
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    Technology | Nigerian Tech Blog

  • Lenovo Tab 2 A8 Specs & Price

    IGE EBIMA
    29 Mar 2015 | 12:08 pm
    Nowadays,if you are in the market for cheap and affordable  android tablets,you have a wide range of options to choose from.Tecno,Innjoo,Samsung,LG,Sony  and others make tablets that could compete for your money and and now you have more option to choose from, with a new 8-inch Lenovo tablet – Lenovo Tab 2 A8, which made its […] The... thanks for subscribing to ebima blog
  • Microsoft Lumia 640 XL Specs & Price

    IGE EBIMA
    28 Mar 2015 | 9:54 am
    Announced along side the Microsoft Lumia 640,the Lumia 640 XL is the larger version of the Microsoft Lumia 640, 640 XL share similar features  with the Lumia 640 except screen size, camera and battery capacity. Where to Buy Nokia Lumia 630 Konga.com  ₦26,000.00 Buy Now Jumia.com.ng  ₦25,000.00 Buy Now   The Lumia 640 XL features... thanks for subscribing to ebima blog
  • Microsoft Lumia 640 Specs & Price

    IGE EBIMA
    28 Mar 2015 | 9:53 am
    Unveiled earlier this Month at the 2015 MWC in Barcelona, Spain,Microsoft Lumia 640 is a new low cost  device  and the successor to the Microsoft  Lumia 630 with Dual-SIM and LTE variants.The device runs on Microsoft Windows Phone 8.1 with Lumia Denim with a  a free version of Office 365 Personal (worth $69.99) for a year. […] The post... thanks for subscribing to ebima blog
  • Official hands-on video of BlackBerry Leap

    IGE EBIMA
    28 Mar 2015 | 6:19 am
    The blackberry Leap was announced earlier this Month at the MWC in Barcelona,Spain.This is a short video of the BlackBerry Leap in action. It showcases essential BlackBerry features such as Blend, Hub among others in less than a minute. The Leap boots BlackBerry 10.3.1 OS. The Blackberry Leap is an affordable device with a 5-inch […] The... thanks for subscribing to ebima blog
  • Lenovo K3 Specs & Price

    IGE EBIMA
    28 Mar 2015 | 5:39 am
    Lenovo K3 otherwise called Lenovo  K3 Music Lemon is one of Lenovo’s newest weapon against Xiaomi, its good rival in China.It is  an affordable but yet powerful smartphone with a 5-inch HD display laced with Qualcomm’s latest Snapdragon 410 64-bit quad-core processor with 1GB of RAM, along with LTE connectivity and Android 4.4 KitKat out of... thanks for subscribing to ebima blog
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    AWR

  • Five Ways Google Breaks Its Own SEO Rules

    Phil Singleton
    25 Mar 2015 | 7:26 am
    Despite the link-baity headline, don’t get me wrong, I friggin’ love Google. I’ve been drinking their Kool-Aid for over ten years. There are only two things I really enjoy in life: SEO and spending time with my family. OK, I like fishing too, but it really isn’t about that. I am writing this post to point out how complicated and confusing Google guidelines have become. SEO-friendly web design has evolved into its own genre of web coding. Yet, very few web designers have a deep understanding of SEO. Many of us SEO grunts know from experience that design-driven sites…
  • Introducing Keyword Research

    Ade Vitan
    23 Mar 2015 | 8:48 am
    Hey guys, it’s time for a major update on AWR Cloud! Based on the many ideas and suggestions received from you, our users (and I want to thank you again for that!) we were very busy over the past few months, focusing on adding an extra feature: Competitor and Keyword Research. We also added several small features designed to create a better experience while using AWR Cloud. Let’s start by taking a closer look at our brand new research options. 1. Keywords and Rankings Now that “not provided” is almost at 100%, you are probably wondering what keywords your website ranks…
  • In 2015, All-Natural – No Filler Is The Only Winning Content Strategy

    Will Scott
    19 Mar 2015 | 6:48 am
    It’s cool to be “all-natural” these days – to eat lunch fresh from a backyard garden, to power houses with solar panels and to scrub our bathrooms with cleaners made from nothing but lemons (no harsh chemicals for the hipsters, please!). We are all becoming more conscious about keeping it real. In content marketing, it’s no different. Natural content wins. Over the last four years, Google has de-emphasized the authority of websites whose content is not “all-natural” – that is, content that does not comply with its ever-updating standards.
  • The Importance of Being Earnest with your Link Building

    Jesse Stoler
    4 Mar 2015 | 6:36 am
    The human condition is to want more, more, more, and even more still. This drive has led to humanity’s achievements and our occasional ruin. If I were a football coach for example, obviously I’d want a starting quarterback who wants to wear more Super Bowl rings than even the likes of Joe Montana and Tom Brady. On the flipside, there are times when “wanting more” is an indication that you belong in a 12-step program. When something feels good or is rewarding, our brains are hardwired to want more of that sensation. This is why the sugar industry is so profitable. It…
  • Learning SEO – The Ultimate Resource

    Lia Boangiu
    18 Feb 2015 | 7:59 am
    Learning SEO is something anyone can do. And the best part is you can do it mostly on your own as long as you know where to begin. With the right resources and tools, you can quickly learn the basics of search engine optimization. Then you can start applying what you’ve learned and be well on your way to becoming an expert. Unlike the pioneers of SEO, who learned everything the hard way, and struggled to gather information, new generations have it all handed to them. However, the information is not always structured. You need to approach more than one resource in order to get into the…
 
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    WordPress SEO Tricks

  • SEMRush Review- Best Keyword & Competitor Research Tool

    Deepak Panwar
    30 Mar 2015 | 11:40 am
    SEMRush is a leading browser based Search Engine Marketing tool , that I feel that every serious Internet marketer and blogger should have in their SEO tool arsenal.  With the help of SEMRush  you’ll be able to find high cpc(cost-per-click) and long-tail keywords and can also find what keywords your competitors are being ranked for. […] The post SEMRush Review- Best Keyword & Competitor Research Tool appeared first on WordPress SEO Tricks by Deepak Panwar WOOSEOT
  • How To Fix Common Facebook Login problems and errors

    Deepak Panwar
    30 Dec 2014 | 2:11 am
    Hello Everyone, in this article we’ll  take a look at some of the most common Facebook login problems , which users have encountered in the past 1-2 years, and share with you the solutions to fix those problems. We really hope this post will comes in handy when you or perhaps your friends encounter any […] The post How To Fix Common Facebook Login problems and errors appeared first on WordPress SEO Tricks by Deepak Panwar WOOSEOT
  • How to add Google Analytics to WordPress

    Deepak Panwar
    7 Dec 2014 | 9:52 pm
    Today, I am going to show how to add Google Analytics to WordPress blog in less than 5 minutes. But before sharing the tutorial, let me tell you in Brief about Google Analytics and why Google Analytics for wordpress is important. Well, Google Analytics is a free online tool that can be used by webmasters/bloggers for […] The post How to add Google Analytics to WordPress appeared first on WordPress SEO Tricks by Deepak Panwar WOOSEOT
  • HostGator Cyber Monday 2014 Discount: Up to 75% Off

    Deepak Panwar
    26 Nov 2014 | 9:53 pm
    If you’ve been thinking about starting a new website for your business or are looking to migrate your existing websites to fast and economical web hosting, then this is the perfect time to do it, as Hostgator which is one of the leading web-hosting company in the market, is offering huge discounts on all web-hosting […] The post HostGator Cyber Monday 2014 Discount: Up to 75% Off appeared first on WordPress SEO Tricks by Deepak Panwar WOOSEOT
  • KeyCDN Review-Why It’s Worth A Try

    Deepak Panwar
    29 Oct 2014 | 11:18 pm
    From the perspective of a business owner, or even a blogger the Internet comes with the added prospects of reaching out to more people globally. Small businesses can get more attention from prospective customers, and bloggers or site owners can improve the size of their audience, thanks to the Internet. However, to host a website, one needs a […] The post KeyCDN Review-Why It’s Worth A Try appeared first on WordPress SEO Tricks by Deepak Panwar WOOSEOT
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    - Bloggers Ideas

  • How to Take Control of Your Events on Twitter

    matthewyeoman
    31 Mar 2015 | 1:52 pm
    Your event is going to take place in two spaces; the real world, and the digital world. The actual event itself will be your focus, but neglecting the other one will be a mistake. Twitter is a hot place for any event to be discussed, both during the buildup, while the event is going on, and afterwards as your guests reflect on it. I’m going to discuss some of the practical aspects of taking control of your event on Twitter, as well as some of the more digitally involved. I’ll be pulling a few real-world examples off of Twitter to help illustrate points being made. Before the first…
  • Reciprocal Links vs One Way Links? Which is Better in SEO?

    Sonam Chawla
    31 Mar 2015 | 1:39 pm
    A detailed knowledge in Reciprocal link and One way link will help you decide which one to use for SEO. Getting hold of reciprocal links may not be impossible but you simply need to have a degree of patience to get suitable links. Now there are quite a few advantages of adding these links to your website, the most important one is obviously traffic. The reciprocal links are able to add value to the experience of the visitors. As visitors come to your site they may find other useful links to some other websites which may help them in the long run. There is no doubt that these links are a…
  • Flip PDF Professional Review: Best Flip Book Software

    Jitendra vaswani
    30 Mar 2015 | 2:43 pm
    Portable Document Format aka PDF is the most popular document format. In earlier years, it was the only file type which can be opened from any OS. Today it has become a bit boring because of the lack of interaction it offers. Aren’t you facing the same problem with PDF files? Breathe now and sit back. You have found the real solution for this. Most of the e-books are in PDF format. Until this moment, you have no idea to get rid of the boredom while reading long and long e-books, right? Here comes Flip PDF Professional to help you. There are lots of features (that will be uncovered later). I…
  • Twitter Lingo with the Twictionary Infographic!

    Jitendra vaswani
    30 Mar 2015 | 1:52 pm
    Twictionary: a guide to Twitter slang. I  found this amazing infographic  on pinterest and I feel sharing it you . So twitter slangs are crazy and you should check them out. Twictionary is A glossary of Twitter terms that every  social media marketers should know. Check out this infographic from Marketo and impress your friends. Hope  you like this twitter slang dictionary.Do share this with your friends. The post Twitter Lingo with the Twictionary Infographic! appeared first on - Bloggers Ideas.
  • BlueHost Coupon Codes: Save 83% Discount + Free Domain

    Jitendra vaswani
    30 Mar 2015 | 1:46 pm
    One of the oldest web hosts started in 1996, Bluehost has become the largest brand name when it comes to WordPress hosting. They are an official “WordPress” recommended hosting provider. They are offering all BloggersIdeas users an special discount. You can get their hosting for $3.95 per month rather than $6.95 per month. So take advantage of this discount coupon code of bluehost 2015 April . Get bluehost hosting at discount of  83%. Bluehost Coupon Codes and Discounts They are also offering a free domain when you purchase the hosting package. That’s about 50% off the…
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    E2M Blog

  • The Ideal Content Marketing Mix for the Evolving Social Landscape

    Ian St. Clair
    30 Mar 2015 | 4:06 am
    Larry Kim tried to warn you. The founder and CTO of WordStream said on Inc. that Google+ will die. Kim also repeated on his own blog that the rumors are true. He said Google is breaking its Streams and Photos into standalone products, and Bradley Horowitz will manage them when he made the announcement on, fittingly, Google+. Is It True? Kim said while Horowitz didn’t mention Google+ by name in his post, the writing is on the wall. Kim said these two products make up much of the Google+ network user experience, and their separation spells the end of Google’s foray into social (at least on…
  • What Does Google’s Mobile Update Have in Store for Site Owners?

    Rohan Ayyar
    23 Mar 2015 | 3:54 am
    It’s been almost a month since Google announced their efforts to promote mobile-friendly content (be it websites or apps) in their search results. Since then, speculation has been rife on how it will work, which sites it will affect, how to prepare your site/app and ride the update when it arrives, and what will happen to the poor sods who don’t fall in line. Why is a Mobile-Friendly Algorithm Update Needed? Mobile internet traffic and usage, mobile search, mobile search spend, and mobile ecommerce transactions have all eclipsed their desktop counterparts, if not yet in the US (Google’s…
  • 7 Entrepreneurs Share Real Life Success Stories

    Hiral Rana
    19 Mar 2015 | 6:58 am
    What inspires you the most for life, work and to achieve your dreams? There are so many sources of inspiration such as books and quotes but I think learning from real life success stories helps to know how successful people think, act and take the decisions. We asked a few successful entrepreneurs to share single biggest lesson they learned during their entrepreneurial journey and we got some really good answers which are worth considering. So, go ahead and read all the interesting lessons… Brittany Hodak:  Co-founder at zinepak. She’s @BrittanyHodak on Twitter. One thing I’ve…
  • In Conversation With Scott Cowley, SEO Expert and Doctoral Candidate in Marketing

    Jaykishan Panchal
    3 Mar 2015 | 10:47 pm
    Welcome to the 1st interview of the series of interviews we’ll be conducting on E2M blog. To learn more about the different approaches of various experts, we will interview Entrepreneurs, Small Business Owners, Large Organization Workers, SAAS Marketing Experts, and CMOs to name a few. Our first guest for this series is Scott Cowley. About Scott Cowley: Scott Cowley is a doctoral candidate in marketing, course instructor, and Chair of the American Marketing Association’s special interest group for doctoral students, DocSIG. His research interests include social media, online search,…
  • Where Does Online Authority Go From Here?

    Rohan Ayyar
    24 Feb 2015 | 11:03 pm
    So all the noise and predictions on the future of SEO, content and digital marketing in 2015 have died down. What strikes me is that there’s little discussion on the future of authority, given that it is becoming increasingly harder to define (and consequently, measure) in both the physical and digital sense. I’m not going to attempt and define authority here; I am not up to it. However, as I see it, there’s two kinds of online authority: Authority of the Data: You could call this content authority. At present, Google is good at measuring the authority of a document (with an algorithmic…
 
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    Search Engine Journal

  • This Month in #ContentMarketing: March 2015 by @dantosz

    Danielle Antosz
    31 Mar 2015 | 9:50 am
    This month's #ContentMarketing roundup includes several articles to help grow your content marketing efforts in the coming months.The post This Month in #ContentMarketing: March 2015 by @dantosz appeared first on Search Engine Journal.
  • How to Leverage Email Marketing for Your Online Shop by @tdevalk

    Thijs de Valk
    31 Mar 2015 | 8:01 am
    This post will go into how you can leverage email marketing in your e-commerce business to gain new, lost or recurring clients.The post How to Leverage Email Marketing for Your Online Shop by @tdevalk appeared first on Search Engine Journal.
  • Microsoft, Yahoo to Renegotiate Terms of Search Partnership by @mattsouthern

    Matt Southern
    31 Mar 2015 | 6:03 am
    According to a report from Reuters, Microsoft and Yahoo are extending the deadline to renegotiate the terms of a search partnership that was formed in back in 2010. The deal was signed for 10 years, with at opportunity to renegotiate terms after the 5 year mark. The two companies can either make changes to the terms originally agreed on, or terminate the partnership. The negotiations have already exceeded 30 days, but the two companies have agreed to extend the deadline another 30 days. Yahoo stated it values the partnership with Microsoft and will continue discussions, while Microsoft…
  • The Rise of the Brand Newsroom: Why Brands are Becoming Publishers by @ItIsMillerTime

    Derek Miller
    31 Mar 2015 | 5:23 am
    Traditional marketing was built for relevancy and efficiency, but not to generate quality assets. Because of this, the "brand newsroom" trend grew.The post The Rise of the Brand Newsroom: Why Brands are Becoming Publishers by @ItIsMillerTime appeared first on Search Engine Journal.
  • Understanding The Difference Between Queries And Keywords And What To Do About It by @neilpatel

    Neil Patel
    31 Mar 2015 | 4:08 am
    Editor Note: Neil was the opening speaker for our SEJ Summit in Santa Monica this year, hosted by our partner, Searchmetrics. Want to learn more from speakers like him at our Summits throughout the year in NYC, Chicago, Dallas, San Francisco, Miami, and London? Sign up for a FREE ticket today! In casual conversation, the terms “keyword” and “query” mean roughly the same thing. We know what someone is saying (or writing) when we see the word “query” where it should be the word “keyword.” But there is a difference between the two. A query is different from a keyword. This…
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    AutoRevo Blog

  • Automotive SEO Webinar for FIADA

    Greg Gifford
    31 Mar 2015 | 5:22 am
    fiada webinar.mp4 Last week, I presented a webinar on Automotive SEO for the Florida Independent Auto Dealers Association. As always, we wanted to share the presentation with everyone, so we created a recording to post here on the blog. This video clip clocks in right at 36 minutes, so if you don’t have the time to watch now, you should just save the link and come back later. You’ll need to have a note pad handy, it’s chock-full of awesome tips on how to get your dealership to show up higher on local searches. The post Automotive SEO Webinar for FIADA appeared first on…
  • How to Check Your Citations With Moz Local

    Greg Gifford
    24 Mar 2015 | 7:36 am
    How to Check Your Citations With Moz Local [VIDEO] Citations – or mentions of your name, address, and phone number – are a big part of the ranking signal for local businesses. It’s important that your citations are consistent, so that every time your info appears online, it’s the same info. Google expects to see consistent information, so if you’ve got mismatched or duplicate data, it can hinder your rankings in local searches. This week’s tip video walks you through using Moz Local, a free tool that checks your listings on 15 major citation sources. Watch…
  • Google My Business Phone Support – Tuesday Tip Video Clip

    Greg Gifford
    17 Mar 2015 | 10:19 am
    phone support It’s notoriously hard to claim your Google My Business listing (what used to be called Google Places). You’ve got to get Google to mail you a postcard with a PIN, then you have to log back in, enter the PIN, and finally claim your page. Unfortunately, it seems like the cards always get tossed out with the junk mail, or sometimes never show up. If you’re having problems claiming your Google My Business page, you should use Google’s phone support. Watch this week’s video and learn how… VIDEO TRANSCRIPT Hey, and welcome to another Tuesday Tip…
  • SEO Presentation from SMX West 2015 – Tuesday Tip Video Clip

    Greg Gifford
    10 Mar 2015 | 11:09 am
    SEO Presentation from SMX West [VIDEO] I was in San Jose, California, last week presenting at the SMX West conference – and as always, I wanted to share a recording of the presentation to share with everyone who wasn’t able to attend. This presentation is a bit more advanced, so there might be a few points where you might get lost… but there are still tons of helpful points for dealers with even limited knowledge of Local SEO. As always, if you have any questions about anything in the video, leave them in the comments down below and we’ll answer as soon as possible!
  • Follow the SMX Conference This Week – Tuesday Tip Video Clip

    Greg Gifford
    3 Mar 2015 | 8:54 am
    Follow the SMX Conference [VIDEO] Want to learn the latest cutting-edge tips about SEO, PPC, and Social Media? This week’s tip is a quick one – you just need to follow the #SMX hashtag on Twitter. There will be lots of people live tweeting the conference, so if you go to Twitter and follow the hashtag, you’ll see tons of tips and knowledge nuggets over the next few days. You could also follow me on Twitter – @greggifford – I’ll be live tweeting all the sessions I’m in as well. The post Follow the SMX Conference This Week – Tuesday Tip Video Clip…
 
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    Launch Digital Marketing

  • Four Tips to Easily Promote Your Business on Instagram (and Have Some Fun Doing It!)

    Jessica Pierre
    15 Mar 2015 | 9:38 pm
    With the emergence of social media as a game-changing communication tool, everyone—from local teenagers to global corporations—has more diverse platforms through which to promote their ideas, causes, and businesses. What’s especially great about social media for businesses is that it has become a low-cost, powerful marketing tool that puts creative direction and control of advertisements in the hands of business owners. It allows all businesses, large and small, to reach out directly to their current and potential customers using easy, real-time social media marketing tactics.One social…
  • Three Simple Tips To Help Boost Your Business’ Presence on Social Media – Organically!

    Katie Garrity
    6 Mar 2015 | 3:28 pm
    Social media can be a very gratifying marketing platform when it comes to your business, but it can also often be a difficult domain for small businesses to maneuver. There is a lot of information out there on the best times to post, the best content to post, and the best social outlets to use when posting—it can be overwhelming for any business that wants to make their brand more visible on social media, and it’s getting harder and harder to do this organically.Below you will find three simple tips on how to optimize your business’ social platforms in an organic way.1. Never…
  • Get Users Where They Need to Go – A How to Guide for Implementing Geolocation

    Steve Vorass
    28 Feb 2015 | 9:45 am
    Each new project I am involved with at Launch is a learning experience.  I find the best technologies available and implement them to fit our clients’ needs.  The latest tool I’ve added to my arsenal is for our client Chicago Maps. Chicago Maps needed a way to display their printed maps on the web.  We also wanted the site to find the current location of the user’s device and let them know where featured locations are in relation to their location. We also wanted to provide walking and driving routes to the featured locations.  I decided to use the geolocation…
  • What do Car Dealerships and Barbie Have in Common? A Guide to Search Term Reports & Negative Keywords

    Buffy Bailey
    25 Feb 2015 | 4:44 am
    Heads up, I’m going to start this blog post off with a scare tactic that involves an AdWords horror story. Hang in there. By the end you’ll know how to avoid wasting your ad dollars with a few simple steps.A year or so ago we took on a dealership that had been running their AdWords account through a different marketing agency (that agency will not be named here). After gaining access to their existing account, we began doing some clean up. We conducted a search term report that shows you what users were actually searching for when your ad was triggered.  The dealership sold Jeeps and…
  • The Arc of Illinois Expands Advocacy and Outreach Through New Website

    Launch Digital Marketing
    23 Feb 2015 | 10:05 am
    Launch Digital Marketing of Chicago worked with The Arc of Illinois to streamline their web presence and improve the reach of their advocacy and family support programs for people with disabilities.The Arc of Illinois has a 60-year history of advocating on behalf of people with disabilities and their families, and to extend the reach of their advocacy they turned to Launch Digital Marketing in Chicago for a new, completely redesigned website. The new site provides a streamlined and intuitive experience for users that enables The Arc of Illinois to better fulfill their mission statement: The…
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    Inbound Marketing Agency

  • How to Use Social Media Marketing to Generate Leads

    Fannit.com
    30 Mar 2015 | 12:34 pm
    As of 2014, 74% of internet users in the United States use one or more social networking sites. And 72% of B2C marketers have acquired a customer through Facebook. Social media is not just a place to meet and talk to friends and family anymore. Social media is place to connect people digitally, and is the perfect place for businesses to connect to potential and current customers. Although social media marketers struggle with lead generation and ROI on social media, if used correctly social media marketing can be a very beneficial inbound marketing strategy for businesses. To learn how to…
  • 7 Actionable Steps For Creating A Successful Blog Strategy

    Fannit.com
    26 Mar 2015 | 1:39 pm
    Creating a successful internet marketing strategy is a hot topic when it comes to business growth plans. At no other time have we seen such an influx of content, social media, and collaboration from businesses taking their online presence to further levels. In fact, you could probably say that we’ve seen a complete transformation of content in the online space in a matter of just 2-3 years. Thought leadership has taken front space, not in the form of print, but online – and it’s not enough to just be online and have a blog. Businesses must be intentional in a space…
  • Tracking Is Essential In Identifying Your Actual Marketing Problems

    Fannit.com
    24 Mar 2015 | 1:49 pm
    Have you been in a meeting where someone said something like: “The website isn’t very valuable. All of our leads come from referrals looking us up to call.”  “Bots and crawlers account for almost all our website traffic.” “We never close any business from online leads.” Marketing problems seem to be everywhere. The most recent board meeting, the sales department’s explanation for why they haven’t met this quarter’s sales quota, the latest Finance report showing no improvement in advertising cost per sale. Everywhere you look you can hear about how messy marketing is. The…
  • How Google and Twitter are Taking Social Media Marketing to the Next Level

    Fannit.com
    18 Mar 2015 | 12:56 pm
    Searching for Tweets is now easier than ever. Google and Twitter have finally made a deal to show Tweets in Google search results in real time. Twitter is extremely fast paced, which is a huge part of the appeal of the social networking site. The downfall, however, of the constantly moving site, it can be very difficult to find a tweet you’ve previously seen. That is all changing now. The partnership between Google and Twitter, allows Google to access Twitters data, making Tweets easily searchable through Google’s search results. The benefits are unlimited but here are a few that are…
  • 5 Pay-Per-Click (PPC) Frequently Asked Questions For 2015 Planning

    Fannit.com
    16 Mar 2015 | 3:53 pm
    Pay-per-click has been deemed one of the most important aspects of a marketing budget. But as changes take place in the internet marketing environment, many marketers are wondering which initiatives are really worth their time and money. And that’s a great question to be asking. But, in many cases, it’s difficult for businesses to know who to listen to about marketing advice. Without wanting to toot our own horn, the Fannit team would like to say that, after years of experience in this ever-changing marketing environment, we’ve seen it all, and we’ve tested it all. Not only that, but…
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    Seven Boats Info-System Pvt. Ltd.

  • Untapped but Useful Sources of Online Traffic

    Debajyoti Banerjee
    31 Mar 2015 | 12:32 pm
    Untapped but Useful Sources of Online Traffic Looking for online traffic? In digital marketing, just like any other form of marketing, grabbing eyeballs is everything. Having the best website amounts to little when there are not many people visiting your website to check things out! The way out is to make sure you are leaving no stone unturned in getting as many online visitors as you possibly can. SEO and digital marketing professionals are always on the lookout to grab more visitors. There are the traditional sources of getting online traffic, like ranking at the top of the heap in SERPs.
  • ‘About Us’ Page: How to Play it Right

    Debajyoti Banerjee
    27 Mar 2015 | 1:21 pm
    ‘About Us’ Page: How to Play it Right There are a staggering number of online marketing firms that have an ‘About Us’ page but pay very little attention in writing it. Despite statistics show that this page on the website is probably the most visited one after the home page and maybe the Services page, very few websites contain a carefully worded ‘About Us’ page. The reason is not hard to guess. It is not, in the strictest sense, a page which clinches sales or converts leads into sales. But this part is only apparent. In the age and times when brand or company credibility is…
  • The Rules of Getting Retweets on Twitter

    Debajyoti Banerjee
    23 Mar 2015 | 12:07 am
    The Rules of Getting Retweets on Twitter What is the ideal situation for a social media post that you make? On Facebook, it is hitting a high number of ‘Like’s or ‘Share’s. On Twitter, it is the number of retweets that you get for your post. More retweets mean your post is visible on Twitter timelines that is beyond your own circle. It does a world of good to get retweets on your posts. It opens up new territories and therefore, the potential to expand exposure of your brand name. However, it is easier said than done, as we all who have worked on Twitter know! The most basic challenge…
  • Some Major SEO Myths Busted

    Debajyoti Banerjee
    21 Mar 2015 | 1:42 am
    Some Major SEO Myths Busted It is very difficult to spread around misinformation and misguided knowledge about age-old subjects like physics or even economics. That is because there are textbooks and archives to back claims and much is written about in the traditional sense. That is not the case for SEO. There are no century-old buildings housing departments to teach SEO. There are books and journals available in print and online but much of it is written from practice and experience. This gives rise to a number of false information about this domain. I had written about some of these…
  • Innovation in Content: Are you Ready for It?

    Debajyoti Banerjee
    18 Mar 2015 | 10:48 am
    Innovation in Content: Are you Ready for It? Are you ready for the innovation in content? Peck at your content marketing strategies and scale it down to its very bone. What do you find? The skeleton of an idea to tell a story is what you get. All the content that you have published has maintained focus on that one particular motive: tell a story. That story can be about your brand, about the products and services that you offer or it can simply be about something else. Whatever the case may be, it is always about some story. But you don’t get much out of that content, do you? Can you take a…
 
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    omnicoreagency.com

  • Siteground vs Bluehost – Which one is Right for your business?

    Salman Aslam
    23 Mar 2015 | 1:00 am
    Finding a great hosting provider for your WordPress site can be a daunting task. There are simply too many options to choose from. Luckily, at Omnicore Agency, we want to take some of the guesswork out of finding the right hosting provider for your site. We’ve taken a look and done a comparison of two popular hosting providers: SiteGround and Bluehost. We want to see which one comes out on top for offering the best value, best support, and best performance for a WordPress site. Here’s our rundown. SiteGround Hosting Billed as carefully tailored to meet your needs, SiteGround…
  • Best Professional and Entry-Level DSLR Cameras of 2015

    Salman Aslam
    16 Mar 2015 | 1:00 am
    While we all might have cameras built into our phones, sometimes you just need a better camera. Bloggers of all types and skill levels agree that having the right digital camera can make all the difference in the experience they deliver to their readers. Not to mention, all types of blogging can benefit from having beautiful photos to accompany posts. Food bloggers, fashion bloggers, mom bloggers, sports bloggers, and every blogger type in between rely on DSLRs to go well beyond what’s already built into their laptops and smartphones. With the right camera (and the right photo editing…
  • The Definitive Guide to Blogger Outreach

    Salman Aslam
    9 Mar 2015 | 1:00 am
    Everyone wants to be known. Maybe you’re a small business that wants to connect with influencers in your community. Maybe you’re a life coach who wants to connect with people who you know you can inspire. Maybe you’ve made something amazing and you want it to sell. Whatever your reasons behind being known, it’s universally understood that getting found doesn’t just happen. It takes work, patience, and time – but it can go faster. That is why I’ve written for you: Blogger Outreach: The Definitive Guide. Reaching out to people who can share your story,…
  • The 10 Best Vlogging Cameras for 2015

    Salman Aslam
    2 Mar 2015 | 12:00 am
    Starting to video blog (vlog) takes more than just the built-in camera on your laptop. Sure, any basic built-in or standalone webcam will do the trick, but if you want production quality that’ll get noticed, you’ll need to invest in a standalone camera that can keep up with your content. There are plenty of great cameras for vlogging, but the team at Omnicore Agency put together their top list of camera recommendations. From action cams to DLSRs, there are plenty of options to suit your needs as a blogger, but just a few tips to get you started: DSLRs offer the best versatility…
  • 3 Reasons Why Dentists Should Use PPC

    Salman Aslam
    23 Feb 2015 | 12:00 am
    Small businesses, including dentist offices, are all competing for the attention of potential customers, both online and off. With searches on the rise, specifically for mobile, it’s more important than ever to be present within the search engine results page in order to get relevant customer traffic. Pay-per-click advertising campaigns (PPC) are one way for you to get found in the search engines without having to wait for the long-term impact of search engine optimization (SEO) work. Pay-per-click ads, wherein ads are placed on search engine results pages through an advertising network…
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    CrunchSEO

  • Google Update: Make Your Website Mobile-Friendly before April 21 to Avoid Traffic Loss

    Adi
    29 Mar 2015 | 12:04 am
    Is your website responsive or mobile-friendly? If it isn’t, well, you better get to work. Google, in a post on their Webmaster Central blog, announced that they will be rolling out a major update to search results. From 21 April, websites that are mobile friendly will start ranking higher than those that are not. Google has been warning website owners to get mobile friendly for quite some time. Now they have decided to take it to the next level. Google uses more than 200 ranking signals to determine how to rank pages. The mobile friendliness of a website is going to be a significant one. As…
  • Why Content Marketing Is Important For Small Business SEO

    Adi
    9 Feb 2015 | 2:57 am
    Content marketing is one of those things you see big brands doing these days. There are lot of guides and posts talking about how brands can reach their target audience through right content marketing.That is indeed very true. But they do overlook content marketing for small businesses. Most small business owners focus on local SEO, getting positive reviews in local directories and paid advertising without putting much focus on content marketing. What these small business owners don’t realize is content marketing, when applied to their small business website, can do wonders and provide…
  • Don’t Ignore SEO In Your [Small Business] Digital Marketing Campaign

    Adi
    28 Jan 2015 | 1:57 am
    Digital marketing is the most effective way to approach your target audience in this day and age. Small business owners have already realized that and more and more small business owners turn to a digital marketing agencies for improving their business’s audience reach. Digital marketing is such a huge term that encompasses a lot of different components – like SEO, PPC, local optimization, social media optimization and social SEO. As the idea of digital marketing and its components is increasing, the small business owners are focusing more and more on just one or a few…
  • Does Google Adwords Impact Organic SEO Rankings?

    Adi
    14 Apr 2014 | 9:55 pm
    Most of the offline businesses often wonder whether using Google Adwords affect SEO or not. Since last month, I have had 4 emails asking less or more the same question. Their question was - Does Google Adwords Impact Organic SEO Rankings? To make it easier for me as well as future clients, I have decided I will create this post and share it with all my clients and future clients. Does Google Give Preferential Treatment For Adwords Advertisers? What is your take? Do you think Google is bias and gives preferential treatment in terms of organic rankings to the websites that employ Adwords? The…
  • Revivify Your SEO Campaign In 7 Easy Steps

    Adi
    24 Feb 2014 | 11:34 pm
    The primary source of traffic for most of the websites is search engines. The Forrester Research report of last year clearly shows that search engines are #1 traffic source for webmasters. SEO is the art of optimizing website for better search engine rankings. The aim of a SEO campaign is to improve your website’s traffic reach. But yet, blatant SEO (by just building links and pumping out content) is not good. The ultimate goal is to sell your product and services and gain conversions. For doing so, you need to pay special attention to your SEO plan. You need to ensure that you have a…
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    Monitor Backlinks Blog

  • How I Recovered From A Google Panda Penalty – Case Study

    Felix
    30 Mar 2015 | 8:39 am
    Recovering from a Google Panda penalty is challenging, but not impossible. If you are one of the numerous bloggers and webmasters that have been filtered by Google Panda, it’s time to get your rankings and traffic back. Since the initial release in February 2011, Google Panda has affected hundreds of thousands of websites. Google’s ranking ... The post How I Recovered From A Google Panda Penalty – Case Study appeared first on Monitor Backlinks Blog. Related posts: How to identify and recover from a Google penalty A Google’s penalty is one of the worst case scenarios... How to…
  • How To Build Links Using Monitor Backlinks SEO Tool

    Felix
    25 Mar 2015 | 8:09 am
    A common question among our customers is: “How can I build backlinks to my website, using Monitor Backlinks?”. Therefore, we decided to write an article and show how Monitor Backlinks can help you get more links and improve your organic traffic.   Monitor Backlinks is an SEO tool that helps you determine what links are ... The post How To Build Links Using Monitor Backlinks SEO Tool appeared first on Monitor Backlinks Blog. Related posts: How To Find And Spy Your Most Important Competitors Do you know who are the main competitors of your... Ahrefs vs Majestic vs OSE by Moz compared to…
  • [New Feature] – Introducing The Best SEO reports found in an SEO tool

    Felix
    20 Mar 2015 | 9:51 am
    We are delighted to announce that we have just finished implementing the best SEO reports. The new unique reports allow you to filter your backlinks data in real time and get more insights about your SEO performance. Monitor Backlinks now has a dedicated page with graphic reports. The greatest part of it is that you can  use ... The post [New Feature] – Introducing The Best SEO reports found in an SEO tool appeared first on Monitor Backlinks Blog. Related posts: 40 Most Important SEO Ranking Factors – Rank High In Google So you want to rank higher in Google. You are...
  • 40 Most Important SEO Ranking Factors – Rank High In Google

    Felix
    20 Mar 2015 | 5:48 am
    So you want to rank higher in Google. You are not the only one. There are millions of websites competing with you for higher rankings and more organic traffic. To determine the quality and relevancy of a website, Google uses more than 200 metrics. In this post, you’ll find the most important Google ranking factors ... The post 40 Most Important SEO Ranking Factors – Rank High In Google appeared first on Monitor Backlinks Blog. Related posts: How I Recovered From A Google Panda Penalty – Case Study Recovering from a Google Panda penalty is challenging, but not... How to identify…
  • Google Uses Doorways Pages To Rank In Searches

    Felix
    19 Mar 2015 | 8:36 am
    Today I stumbled across something you rarely see from Google. While doing one of the hundreds Google searches I do every day, I found an intriguing result. The search queries “Google sponsored links” and “sponsored links” gave this result: On the first position, I can see a page from Google. What’s strange about it, is ... The post Google Uses Doorways Pages To Rank In Searches appeared first on Monitor Backlinks Blog. Related posts: 5 Reasons Why a New Web Design Will Help Your Company As a member of a marketing company in Miami (one... Ahrefs vs Majestic vs OSE by Moz compared to…
 
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    Himanshu Mehra

  • 4 Amazeballs Methods of Doing Off Page SEO In 2015

    Himanshu Mehra
    11 Mar 2015 | 11:26 am
    It’s not unusual when you hear that SEO is changing regularly because it has been like this from the beginning. Each year SEO industry experiences some major and minor revisions that change the way to get higher ranks and visibility for a website. This year The post 4 Amazeballs Methods of Doing Off Page SEO In 2015 appeared first on Himanshu Mehra.
  • 5 Most Popular Articles of HimanshuMehra.com in 2014

    Himanshu Mehra
    1 Jan 2015 | 9:31 am
    The year 2014 witnessed some significant SEO changes that encouraged people to fight against spam. Google introduced a complete new search algorithm named as “Pigeon” intended to improve Google’s local search results. We saw two updates of Panda algorithm & one of Penguin algorithm in The post 5 Most Popular Articles of HimanshuMehra.com in 2014 appeared first on Himanshu Mehra.
  • Top 5 Digital Marketing Influencers You Need To Follow

    Himanshu Mehra
    22 Dec 2014 | 6:01 am
    The digital marketing world is flooded with information. So many online marketing experts are out there delivering their valuable content about SEO, social media, PPC, email marketing etc. Thousands of blog posts are being published by internet marketers every single day. This creates a lot The post Top 5 Digital Marketing Influencers You Need To Follow appeared first on Himanshu Mehra.
  • I completed Mobile App Analytics Course, Have You?

    Himanshu Mehra
    8 Dec 2014 | 11:33 am
    Today I completed “Mobile App Analytics Fundamentals” course by Google Analytics Academy. The course began on 18th Nov, 2014, since then I learned a lot about various aspects of mobile app analytics. I have to admit, this FREE course is a fantastic chance for app The post I completed Mobile App Analytics Course, Have You? appeared first on Himanshu Mehra.
  • Learn Mobile App Analytics Fundamentals on Analytics Academy

    Himanshu Mehra
    14 Nov 2014 | 4:30 am
    Do you have a mobile app? Yes! Then how do you measure its success? You would be happy to hear that Google Analytics Academy has announced its fourth FREE course “Mobile App Analytics Fundamentals”. This course is a great opportunity for app developers & online The post Learn Mobile App Analytics Fundamentals on Analytics Academy appeared first on Himanshu Mehra.
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    Optimind Web Design and SEO Company Philippines

  • 6 Annoying Ad Techniques Advertisers Need to Avoid

    Jennifer Gabieta
    20 Mar 2015 | 12:26 am
    6 Annoying Ad Techniques Advertisers Need to Avoid To advertise. That is the main purpose and duty of the marketers, right? Aside from establishing their brands and products, a digital marketing agency Philippines also aims to have higher earnings than their competitors. Well, who would not want to have higher profit than the other marketing agencies? Hence, marketers and/or advertisers came up a strategy where they can extend their niche and the earning capacity of that niche. Now, there are already thousands of advertisements we see online. We see different kinds of advertisements that…
  • Tracking Email Conversions Will Never Be the Same Again With Google Analytics Widgets and Heatmaps!

    Jen Corre
    10 Mar 2015 | 10:39 pm
    Tracking Email Conversions Will Never Be the Same Again With Google Analytics Widgets and Heatmaps! Many of us are aware of what Google Analytics does. For one, we all know that Google Analytics helps us understand our users. However, did you know that it can also help in increasing our email conversions? Google Analytics tracks traffic channels and visitor demographics, among others. Thus, it is also capable of determining the exact number of emails your site collects daily and the channels that are drawing the most emails. It can also determine the conversion rate of each of the emails. So…
  • Mobile App Marketing: The Data Trends & Takeaways You Need To Consider in 2015: Part Two

    Debbie Acebu
    10 Mar 2015 | 12:05 am
    App Marketing: The Data Trends & Takeaways You Need To Consider in 2015: Part Two Previously, we shared to you the first part of our article about some stats on mobile apps—from engagement measures to the time spent by users on their gadgets. In this second half of the 3-part series about App Marketing for 2015, you will know about how to gain, as well as keep, more users. This article will be about the acquisition and retention of your app users. Acquisition – Gaining Users Find #4: Paid & Organic Users Perform the Same In-App Your apps will be discovered by users in a variety of…
  • 5 Simple Tips on How to Create an Effective Website

    Jennifer Gabieta
    5 Mar 2015 | 6:27 pm
    5 Simple Tips on How to Create an Effective Website With the help of a digital marketing agency Philippines, every individual and firm who wants to make their business grow are now shifting to online marketing. Online consumers prefer buying products through digital channels, paving the way for e-marketers to expand and further develop their respective online businesses. veryphp.cn As an entrepreneur and regardless of your business model (brick and mortar or brick and click), you have thousands of competitors in the digital marketing world. Not to mention the fact that there are also…
  • Mobile App Marketing: The Data Trends & Takeaways You Need To Consider in 2015: Part One

    Debbie Acebu
    24 Feb 2015 | 11:32 pm
    Mobile App Marketing: The Data Trends & Takeaways You Need To Consider in 2015: Part One It’s another year to learn new things from the year that was. And many aspects are considered, especially if you are running a business and is very much looking into keeping up with the trends. In this post, I am going to share with you some insights marketers should consider this year particularly on mobile app marketing, citing data trends and takeaways from Localytics E-book called “The 2015 App Marketing Guide”. It can’t be denied that mobile apps have become the primary way people consume…
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    Blogging Den - How to make Blog

  • How to setup Professional Custom Email address with Zoho Mail

    Satish Kumar Ithamsetty
    29 Mar 2015 | 4:09 am
    Professional custom email address is very important for webmasters and bloggers. When you purchase a domain name you will get free email accounts from the Domain registrants. In 2012, Gmail stopped... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 9 Best WordPress Social Plugin List to Share Content

    Satish Kumar Ithamsetty
    18 Mar 2015 | 5:57 pm
    Finding a WordPress social plugin to allow users to share your content on social networks decent is more difficult than it should be Do not you agree? There are thousands of plugins in the WordPress... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Create and Add RSS Feeds to website by using Feedburner

    Satish Kumar Ithamsetty
    15 Mar 2015 | 8:33 am
    Feedburner is another free tool provided by Google and will allow the blog visitors to subscribe your blog via Email. You will create a RSS feed-a data format allowing your blog subscribers to stay... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • WordPress Cache plugins: 5 Best Cache Plugins in 2015

    Satish Kumar Ithamsetty
    11 Mar 2015 | 3:27 am
    One of the most important aspects of a website is your upload speed.If you want to optimize your WordPress web has to offer your visitors a great user experience, plus Google also appreciates that... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Google analytics Tracking Code: How to Add This in Blogger

    Satish Kumar Ithamsetty
    5 Mar 2015 | 6:31 pm
    Google analytics is a free enterprise-like solution with a lot of powerful, customized reports and easy to use interface for following visitor activity. By using analytics, we can analyze the visitor... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Dot Com Media Moguls

  • How to Choose the Right Expert SEO Service Provider

    Inna Blitshtein
    26 Mar 2015 | 5:24 pm
    One thing that can be accepted about SEO in the IT industry is that it is a constantly changing strategy. As such, one must always be updated with the new trends of SEO. Many web owners consider it more efficient to hire an SEO expert than to study the continually changing trade of website optimization. However, with the vast number of expert SEO service providers in the market today, it can get quite difficult to choose the right SEO expert for your website promotion campaign. Many web owners end up wasting money because they did not put enough attention into choosing a good SEO service…
  • The Importance of Seeking SEO Specialist Services

    Inna Blitshtein
    21 Mar 2015 | 5:22 pm
    In order to have your website rank highly in search engines, you might want to consider utilizing SEO services. SEO specialists are the professionals to look for in accomplishing this task. Employing their services can help you obtain optimal traffic by optimizing your website for popular search engines. Here are a few important points to take into consideration in seeking search engine optimization services:   It Is Affordable but Effective Contrary to popular belief, contracting SEO specialists is not an expensive matter. Several companies can provide such services at relatively low…
  • How to Be Successful with Targeted Email Marketing

    John
    17 Mar 2015 | 10:40 am
    Targeting email marketing is such a great tool for a company to use.  In fact it’s what had many past giants on top, except in snail mail form.  Before social media was around, how do you think companies got their name out there?  It wasn’t all about ads in magazines, newspapers or on the radio.  Though they did spend quite the budget on those things, they also used mail at that time. With the advent of the internet, it’s made organic SEO easier.  With a Small Business SEO company that plans out a well-organized email campaign there is the ability to get higher rates of user action…
  • How to Avoid Organic SEO Intimidation

    John
    12 Mar 2015 | 10:38 am
    Yes it can be intimidating to use organic SEO to get your business name out there.  In all aspects you want everyone to know only about your company, and no one else’s, but it’s not going to happen.  Even if you are only looking for local internet marketing options, the fact of the matter is the internet reaches all over the world, and people will learn about products they didn’t even know existed before thanks to blog posting and other social websites. So what exactly is organic SEO and why do so many people find it intimidating?  Because your counting on discovering of your item on…
  • Getting Out the Right Message with a Press Release Service

    John
    7 Mar 2015 | 9:36 am
    A press release is something your company can put out when they bring a new product or service onto the market.  By hiring a press release service you can be assured that the release will get the right message out to your potential clients and bring in more business.  It is easily one of the most effective ways to get the message your company has out to the public. One of the biggest benefits of a press release is it will often be picked up by many other publications.  This means that more people will see it then if you were using a targeted email marketing campaign.  Which is always…
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    Indian SEO Blog: Tips, Updates on SEO, SEM and Online Marketing

  • Effective Social Media Tactics for Getting More Clicks

    Indian SEO Company
    26 Mar 2015 | 11:19 pm
    Often people think that by publishing updates with their links in them, they can attract more traffic from the social media. However, that is a misconception. Had that been true, all companies would boast of thousands of followers, wouldn’t they? So, how to guarantee more clicks on social media posts? Experts in any reputable SMM Company like Indian-seo-company.com generally would come up with the following few suggestions to boost your traffic. Making It Visual or Adding Attractive Pictures Try to include interesting pictures along with your posts to grab audience attention. Be it on…
  • Make your Website Mobile Friendly Today – New Google Update is on the Way

    Indian SEO Company
    9 Mar 2015 | 11:22 pm
    Google has recently made an announcement on its official blog through a post that it is going to make two considerable changes with respect to its search algorithm for the purpose of ranking the mobile search results. These changes are basically related to making the ranking algorithm more mobile friendly. Mobile Friendly Factors The search engine has stated that from April 21, 2015, it will be incorporating mobile friendly factors to its ranking algorithm with respect to the mobile search results. The company has announced that it will be expanding its use of mobile-friendliness as the…
  • Effective Ways Of How To Do Keyword Research In A Smart Way

    Indian SEO Company
    25 Feb 2015 | 3:09 am
    With the increase in online marketing being able to undertake keyword research effectively has become a highly important and essential skill for digital marketers in any SEO company in India. It is not enough for smart marketers of digital content to be aware of ways of developing good list of keywords for SEO and PPC these days. Online marketers of the present day need to know the ways of using keyword research effectively to look for topics on which to write as well as appropriate phrases to be used while writing. In this concern, creating a basic list of the starting items, expanding the…
  • Online Citations and NAPs – Two Most Essential Elements of SEO

    Indian SEO Company
    16 Feb 2015 | 1:40 am
    SEO or Search Engine Optimization is a highly tricky affair. Not only one needs to carry out all regular SEO stuff, but also an entirely new layer of multifaceted SEO activities needs to be undertaken. The most important constituent of Local Search Engine Optimization is NAP. It is a trinity of crucial information that stands for Name, Address and Phone Number. It is also referred to as NAP+W, with people adding in the Website to it. These search engines consider business ‘citations’ for local ranking. Online citations are basically references to the address and name of a company…
  • Six Smart Social Media Strategies to Enhance Your SEO Rankings

    Indian SEO Company
    6 Feb 2015 | 3:33 am
    Some businesses think that they can be found easily in local search results by focusing and relying solely on SEO. Though it is really important to have an effective SEO strategy for your website, it is equally vital to incorporate social media into SEO strategy. SEO and social media marketing are two closely interlinked strategies that go hand in hand. These two organic, inbound strategies concentrate chiefly on building an attractive identity that would naturally grab visitors’ attention. Social media is all about robust brand presence and excellent content. Therefore, the efforts you…
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    Riverbed Marketing

  • Mobilegeddon: Is Your Business Prepared?

    Tom Gunson
    31 Mar 2015 | 12:08 pm
    With Google's new mobile-centric update, dubbed Mobilegeddon, we find ourselves asking the questions "What Can We Expect?" & "What Should We Be Doing to Prepare?" With a rapidly approaching release date of April 21st, Google promised 2 seemingly minor changes that have potentially massive ramification. Firstly is their intent to offer a SEO ranking benefit to any website that meets their stringent requirements to be labeled as mobile friendly. Secondly is the injection of android apps, from the Google Play Store, in organic search results. If you haven't seen it yet, here is what Google…
  • How to Be Mobile Friendly; The Ultimate Guide to Mobile Functionality

    Tom Gunson
    31 Mar 2015 | 12:07 pm
    As we push into 2015, there has been a fundamental shift in the way the general populace access & utilizes the internet. With the majority of all internet usage being via mobile, not only is there value in putting your best mobile foot forward, but the mobile community is becoming increasingly impossible to ignore. With this paradigm shift toward mobile access, the question quickly changes from “why should I be mobile friendly?” to “how do I become more mobile friendly?” On the heels of this shift, Google recently announced their intent to favor websites that have full mobile…
  • Why Persuasive Copy Is A Powerful Website Conversion Tool

    Todd Mumford
    27 Mar 2015 | 3:47 pm
    Converting visitors into qualified sales leads is the primary reason why most companies build websites. Sure, there are other factors to take into account, writes George Glover in Business2Community. These could be building thought leadership, maintaining globally-accessible business hours or  simply showcasing your message, but—let’s face it—the purpose of having a website is to increase your sales. To do that, it’s essential that your website converts visitors into leads. Persuasive copy is a powerful website conversion tool for achieving this, for several reasons: Grabs Attention…
  • How To Use Offers To Convert Visitors To Leads

    Todd Mumford
    26 Mar 2015 | 4:24 pm
    One of the primary reasons for using inbound marketing as your sole online marketing strategy is to develop prospective customers and generate sales. Your website might be attracting a substantial number of visitors, but unless you are “capturing” usable information it is unlikely those visitors will ever become your clients. Online offers are a non-invasive, non-threatening way to draw users into your circle of influence, and at the same time give them a taste of what you can do for them. Defining an “Offer” In the context of inbound marketing, an offer is usually a piece of…
  • Why The Inbound Methodology Works: Attract, Engage, Convert

    Todd Mumford
    24 Mar 2015 | 12:40 pm
    Marketing is essential for ongoing growth of your company, and most business owners are constantly looking for new ways to generate and convert leads. To be effective, however, any marketing needs to fully understand, document and target your buyer personas. Inbound marketing, which finds its roots in permission marketing (a term coined by Seth Godin), manages to attract, engage and convert prospects primarily as a result of its methodology. How it Works Inbound marketing generates demand for your product or service in your target market by: Creating awareness of your offering Attracting…
 
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    Foster Web Marketing - Web Design, SEO, Video, Social Media & Inbound Marketing Solutions

  • How Doctors Can Get Better Reviews

    27 Mar 2015 | 9:00 pm
    Reviews aren’t just for restaurants and Amazon purchases anymore. Searches for terms like “podiatrist Miami reviews” have been steadily increasing, as has consumer awareness of doctor-specific review sites such as ZocDoc and Healthgrades.Reviews have become the way potential patients pick a doctor; they’re the modern version of word-of-mouth. If you expect to keep up with the competition you need to understand the importance of reviews and implement a review-gathering process…now!A Step-By-Step Review Strategy for Doctors Three Steps to Online Review…
  • How to Improve Your Local and Mobile Search Presence

    17 Mar 2015 | 5:56 am
    Zach and I recently attended LocalUp Advanced at Moz’s headquarters in Seattle—a conference that delivered current information on how to succeed in today’s world of local marketing. There was one theme that we wanted you to know about, one theme that came up again and again: mobile. From discussing the factors that will most affect Google’s mobile ranking algorithm to updates in the way Google displays local results on mobile devices, the significance of mobile communications to your business’s web marketing efforts could not be ignored.#1 Google’s Local…
  • Is Yelp Good or Bad for Businesses?

    12 Mar 2015 | 11:15 pm
    Yelp! Given its recent legal troubles, the review site’s once catchy name now seems like a cry for help.Over the past few years controversy has tarnished Yelp’s good name. Here are the main problems the local listing giant is facing:ExtortionThis is a serious accusation, but as time goes by it seems to be holding up.The facts: Yelp will run competitor’s ads on your page, where competitors have paid for advertising placement. If you don’t pay for your own ads, Yelp will refuse to remove your competitor’s ads from your page.What Yelp has done is manufacture a…
  • FCC Rules on Net Neutrality: Who's Happy and Who's Not

    27 Feb 2015 | 6:30 pm
    Net neutrality is often called the “open Internet.” It means that Internet service providers must give access to all content and applications, no matter the source. It also means that they may not block or favor one product or website over another. Basically, it prevents them from creating what many call “fast” and “slow” lanes of Internet—where your Internet speed would depend on how much of a “road tax” you were willing to pay.What the FCC DidBy a three-to-two vote on Thursday, February 26, 2015, the Federal Communications Commission…
  • How Should a Doctor Respond to a Bad Online Review?

    26 Feb 2015 | 6:30 pm
    I know exactly how it feels to find a negative review of your business online; your heart jumps into your throat, you flush, and your mind races: “This review is terrible! It’s going to tank my practice. I’m doomed. And I’m angry! How could they write such a thing?!”But do not fear! There are many ways to defuse the situation. And when handled right, you may even be able to turn the negative comment into a positive for your practice.Three Ways to ReactFirst, I’m going to discuss the three most common ways business owners like you respond to a bad…
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    Exploit Online Demand

  • The #3 Ecommerce Rule

    Tom Shivers
    31 Mar 2015 | 7:00 am
    Here’s an excerpt from my webinar: Revenue-based SEO for Ecommerce Identify traffic sources and keywords with the most impact on KPIs and revenue. In Google Analytics, go to Acquisition > All Traffic > Channels. But if you have Google Analytics Ecommerce setup for your store you will see revenue for each channel and more detail […] From Exploit Online Demand, a publication of Capture Commerce.
  • SEO Checklist Infographic

    Tom Shivers
    12 Jan 2015 | 7:00 am
    This infographic illustrates the points in my recently updated whitepaper, SEO Checklist for Beginners – download it here. From Exploit Online Demand, a publication of Capture Commerce.
  • SEO Checklist For Beginners

    Tom Shivers
    5 Jan 2015 | 7:00 am
    I recently updated my whitepaper SEO Checklist for Beginners to show small businesses how to get better results from search engine optimization (SEO). Over the past year or so Google has emphasized certain factors over others when ranking web pages. For example, click through rates make a difference – can you imagine an organic search […] From Exploit Online Demand, a publication of Capture Commerce.
  • 3 Online Marketing Assets That Make Year-End Reporting Interesting

    Tom Shivers
    20 Oct 2014 | 7:00 am
    Assets in a business are items controlled by the business that generate revenue. Liabilities are debts and financial obligations owed by the business to third parties. So then: Equity = Assets – Liabilities You can evaluate marketing in a similar way… part of marketing is generating revenue while the rest of it is either breaking […] From Exploit Online Demand, a publication of Capture Commerce.
  • Search Behavior Signals That Impact SEO & Conversion

    Tom Shivers
    29 Sep 2014 | 7:00 am
    You’ve carefully selected your keywords, incorporated them into your site and content strategically and you have some good links pointing at your site… But Google just isn’t ranking your site near the top. What’s the problem? Search engines and Google in particular are not as dependent on technical signals as they once were. More business […] From Exploit Online Demand, a publication of Capture Commerce.
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    SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

  • Amazing Examples on How Irrational Content Spiked Virality

    Lyndon Antcliff
    31 Mar 2015 | 2:16 am
    The aim of viral content is to create increased levels of social signals, shares and views, with the intention of driving people to your webpage and causing people to drop links to the web page.   Mostly we are shown viral content of multi million dollar corporations, Adidas for example spend $1.6 billion a year on marketing and are looking to move it all online. We need to concentrate on using the concept of viral content for small business and provide you with actionable information which can be used to help with the online, marketing strategy.   Viral content is not defined by…
  • 4 Unique Content Marketing and Link Building Techniques for Boring Industries

    Lyndon Antcliff
    25 Mar 2015 | 2:51 am
    How can we convince interesting and powerful people who run blogs with authority to link to what the majority of people call boring. It is very difficult to define what boring is as there is always going to be a group of hardened activists who will die for their interest, ok maybe not die but suffer mild inconvenience to defend their interests. Train spotting for example, which in the UK represents the poster boy of what the average person describes as boring. Except did you know there are 100,000 trainspotters in the UK with blogs which have large amounts of Google Juice ready to spray onto…
  • Hardcore Disavow and Penguin Interview with iCrossing’s SEO Expert, Modestos Siotos

    Lyndon Antcliff
    23 Mar 2015 | 2:37 am
    After my gathering of Disavow Experts in a previous post, I wanted to go more in depth. I knew who I should talk to, Modestos Siotos, of iCrossing UK and one of cognitiveSEO’s long term customers who is specialized in ultra advanced link audits and penalty recoveries. So I got together a few questions to really get stuck into things. Before we go hardcore into Penguin and Disavow and all that good stuff, could you explain what Penguin is. In a nutshell, Penguin is a collection of signals Google uses to figure out to what extent a site’s backlink profile is ‘unnatural’. If the…
  • How to Create Magnetic Headlines for the Travel Industry

    Lyndon Antcliff
    19 Mar 2015 | 2:39 am
    A magnetic headline is one that attracts, one that draws the reader in, one that stops people surfing past and makes them click. If your content does not have a magnetic headline in this noisy, hyper social, online world, it will not matter how good your content is on your travel blog or travel website. If the headline does not cut it, it will not get viewed. It will not get Tweeted. It will not get links. It will die of loneliness. What Makes a Magnetic Headline? A magnetic headline in the travel sector is no different to a magnetic headline in any sector. It has to do the same job. Get…
  • Visual Link Intersect Tool on Steroids – Competitive Link Building for 2015

    Razvan Gavrilas
    18 Mar 2015 | 2:57 am
    In our recent posts we’ve tackled topics of content, natural growth and Start-up Strategies and focused less on link building. Well, in this article we’ll talk about just that, a way to build new & relevant links to your site, after reading and understanding an in-depth competitive analysis. We’ll present the link intersection technique, a way to go even more in-depth with the competitive analysis and link commonalities study. We’ve always advocated natural link building and this technique comes as a confirmation that SEO strategies with nothing shady in them…
 
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    SEO Philippines Outsourcing

  • What Your Agency Says Might Be An Online Marketing Myth

    Fervil Von
    22 Mar 2015 | 11:22 pm
    There are a lot of online marketing myths going around in the business industry – whether it is for B2B or B2C – and being informed is the first step not to be misled. If your marketing agency has been saying these digital marketing claims to you, perhaps you might need to do a little background […] The post What Your Agency Says Might Be An Online Marketing Myth appeared first on SEO Philippines Outsourcing.
  • Keyword Discovery: Keyword Search Tools And Tricks You Should Try

    Fervil Von
    7 Mar 2015 | 7:28 pm
    In SEO, every marketing plan starts with an extensive website audit and keyword research. Keyword research plays a very important role on getting hefty traffic to your site but the secret to success is not just acquiring ‘traffic’, the real deal is getting lots of targeted traffic that converts. As you may know, a good keyword research […] The post Keyword Discovery: Keyword Search Tools And Tricks You Should Try appeared first on SEO Philippines Outsourcing.
  • What’s So Good In Digital Marketing And Why You Should Invest In It?

    Fervil Von
    6 Jan 2015 | 9:40 pm
    With the impact of online marketing in the business industry, business owners should know how important for them to have online presence. Presence that will give their businesses the advantages and opportunities to acquire more clients, attract more potential leads and strengthen their business authority in their respective industry. Essentially, online marketing has tremendously made […] The post What’s So Good In Digital Marketing And Why You Should Invest In It? appeared first on SEO Philippines Outsourcing.
  • My First Ever SEO Webinar Will Be Up Soon

    Fervil Von
    18 Nov 2014 | 8:02 pm
    Hey guys, wazzup? Fervil here. Just wanted to give you a head start about our upcoming seminar this Saturday November 22, 2014. Topics that we’d be covering: Introduction to SEO – what search engines are, how SEO works, and why it is in demand Understanding keyword research and website analysis Implementation of on-page SEO Learning […] The post My First Ever SEO Webinar Will Be Up Soon appeared first on SEO Philippines Outsourcing.
  • 8 Well-Respected SEOs And Marketers Share Surprising Tips

    Fervil Von
    21 Aug 2014 | 4:50 am
    This is the second edition of my interview with SEO experts series. I was very fortunate to catch up with the great minds in the SEO and online marketing field. Let’s all learn and re-learn more actionable tips from top SEO’s in the Philippines and across the world. Well, what do you know? Come on and let’s […] The post 8 Well-Respected SEOs And Marketers Share Surprising Tips appeared first on SEO Philippines Outsourcing.
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    chatterbuzzmedia.com

  • Are Local Reviews Hurting Your Healthcare Business?

    Brianna Entler
    27 Mar 2015 | 7:25 am
    In the age of information, consumers rely on online reviews in order to make purchasing decisions. Healthcare decisions are no exception. In order to determine the reputation of potential healthcare providers, patients look at online reviews to ensure their doctor is not only the best qualified but also provides an excellent bed-side manner. The better review your practice receives, the greater the opportunity to convince a potential patient he or she should choose you as their provider. Healthcare reviews exist not only on Google+ but many provider-specific review sites such as ZocDoc,…
  • 6 SEO Mistakes You’re Probably Making

    Dalton Mattox
    27 Mar 2015 | 7:12 am
    SEO is a wild world of complex algorithms that are always changing. Every change and update creates a new challenge to overcome, and there are so many that it’s not difficult to fall behind. In our haste to become the next SEO guru, many of us fail to master even the most basic SEO principles. Don’t get slipped up by these careless mistakes! 1. Duplicate Content Duplicate content is content or images that are found on more than one page of a website. A search engine will view this duplicate material as an attempt to make a website appear larger than it really is.  Duplicate content…
  • How to Host an Engaging Google Hangout on Air in 11 Steps

    Kristina Drake
    5 Mar 2015 | 1:24 pm
    Salvatore Vuono via Free Digital Photos Are you looking for new ways to utilize Google+ for your company? We recommend Google+ Hangouts on Air, the live-broadcast feature on which you can share your industry highlights and insights. Our helpful guide shows you how in just 11 steps. Connect Your Social Accounts In order to host a Hangout on Air, you’ll need a Gmail, YouTube and Google+ account. Google+ account – Decide if you want to connect your business or personal account with Hangouts. YouTube account – Go to YouTube’s Advanced Settings, select Connect With a Google+ page and…
  • 6 Tips for Spurring Creativity

    Brianna Entler
    26 Feb 2015 | 1:33 pm
    As members of a creative industry, we have to come up with innovative ideas on a daily basis. But sometimes the creative well runs a little dry. We’ve all been there before. Staring at a blank page with that angry, blinking cursor demanding words (and not to mention clients demanding results!) is never a fun way to spend your work day. A secret though? All that staring isn’t productive. So what are you supposed to do instead? Here are a few tactics I use to help me out of a creative rut: 1. Step away from the computer courtesy of Drew Coffman Take a walk. Get some coffee. Go for lunch.
  • How to Measure Success on Social Media

    Dhugal Gardner
    13 Feb 2015 | 5:39 am
    Social media has come to be accepted as a helpful tool for businesses, but some wonder if it’s possible to accurately measure its success. While measuring the ROI of social media may not be as straightforward as other business endeavors, it can and should be done. Outline Your Goals First, outline your goals. Do you want to build brand awareness? Do you want to find out your audience’s preferences? Are you trying to drive traffic to your website? Set yourself reasonable, numerical goals (increase engagement 5% in 3 months or drive 1500 visitors to your website next month). You may have…
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    Avatar » Blog

  • How To Create A Blog That Converts

    Katie O’Neill
    29 Mar 2015 | 2:03 pm
    The benefits of a blog, for content marketing and SEO, have long been understood and appreciated by online marketers. The extra word count gives you lots of room for keyword development and creating useful content generates organic links. Another crucial way you can use your blog is to drive conversions themselves. Using a blog as a sales tool is a tricky business. If readers sense the intent is not for their benefit, they’re likely to disregard the blog as an authority entirely. However, if you manage to strike the right balance, it’s a great way of getting engaged readers to…
  • How To Protect Your SEO After A Website Redesign

    Katie O’Neill
    14 Mar 2015 | 1:17 pm
    Here at Avatar we see this happen again and again – a new site gets designed but all the on-page search engine optimisation (SEO) work gets wiped out by the new designer who is more fixated on how cool the new site looks. Many web designers don’t know much about SEO at all, or it’s simply not a main part of their business so they don’t include it in their site revamp processes. SEO is something that takes time to build up, so this can throw away months or even years of hard work. Over the years, we have had a number of S.O.S. calls where a site has dropped like a stone down…
  • The Engagement Factor In SEO

    Katie O’Neill
    20 Feb 2015 | 1:53 pm
    The SEO industry has traditionally relied heavily on data, provable results and historical data. For good reason. This information can be used to make predictions and calculations as well as demonstrate results to clients and illustrate why certain SEO techniques are effective or important. However, this doesn’t account for search engine results entirely. It is becoming more apparent that there’s a factor that’s much harder to quantify. That factor is engagement. There are two main kinds of engagement to consider. The first is onsite engagement – these areas have been…
  • Preventing Pogo-Sticking On Your Website

    Katie O’Neill
    8 Feb 2015 | 2:04 pm
    Pogo-sticking refers to searchers clicking through to a website, from the search engine results page, then quickly clicking back. It indicates to search engines, like Google and Bing, that the searcher was not happy with the site they clicked on. It’s a frustrating experience for searchers and, therefore, something search engines want to avoid as much as possible. If your website is one of the websites that users pogo stick away from, this sends a signal to search engines that you don’t deserve the top spot in the rankings. The main cause of pogo-sticking is a website that is…
  • Custom Graphics Creation Tools

    Katie O’Neill
    20 Jan 2015 | 1:44 pm
    Not every web owner is a whiz with Photoshop or other image creation programs and using the same generic stock graphics as everyone else on the web risks making your business look a dime a dozen as well. However, there are a number of web tools and applications that allow you to create high quality, professional-looking graphics yourself. By providing a range of bases, symbols, photos and simple editing equipment, independent website owners needn’t hire a specialised graphic designer to create simple but effective graphics for your site. CanvaCanva allows you to create a range of…
 
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    Rankjane

  • How to Boost Blog Traffic in 30 Days?

    Keyur Lalani
    28 Mar 2015 | 5:52 pm
    Building and sustaining blog traffic is the primary hurdle for any blog owner. Whether it is an authority site or just one of millions of niche sites is immaterial. The point is if you want your blog to earn you any amount of revenue, you need to boost blog traffic, get the steady and sustained […] The post How to Boost Blog Traffic in 30 Days? appeared first on Rankjane.
  • How to Get Free Advertising through Classified Sites?

    Chitraparna Sinha
    5 Mar 2015 | 2:36 pm
    Online ventures with no budget restrictions spend a lot of money on advertising. While paid advertising works if done the right way, you could also try out free advertising. Online classifieds are one of the best and time-proven strategies to gain free traffic. In this article, we present a step-by-step to go about free online […] The post How to Get Free Advertising through Classified Sites? appeared first on Rankjane.
  • Your Guide to SEO in 2015

    Keyur Lalani
    1 Mar 2015 | 7:51 pm
    If you were to identify the watershed years for SEO, it will be 2013 and 2014 because SEO changed unprecedentedly, forever. From Penguin to Hummingbird to a permanent stop to PageRank update, the Google search engine has slammed down spammers and black-hat SEO practitioners, making publishers and bloggers focus consistently on making the achievement of […] The post Your Guide to SEO in 2015 appeared first on Rankjane.
  • 6 Ways to Remove Duplicate Content on WordPress

    Keyur Lalani
    16 Feb 2015 | 3:23 am
    Google’s algorithm updates and penalty has caused a lot of panic, incurred heavy loss of traffic and revenue for websites. While the reasons for penalty are many, the most common reason for Google penalizing the site could be due to duplicate content issues. Duplicate content worries are one of the major issues that every webmaster could face, mostly because […] The post 6 Ways to Remove Duplicate Content on WordPress appeared first on Rankjane.
  • 7 Tips to Successful Guest Blogging

    Keyur Lalani
    14 Feb 2015 | 3:11 am
    If you are a blogger, nobody needs to tell you how important it is increase your audience. Guest blogging is one way to do that. You will help yourself and the lucky blogger who agrees to let you post. In this article, you’ll learn 7 tips to successful guest blogging. How to Pick a Blog? […] The post 7 Tips to Successful Guest Blogging appeared first on Rankjane.
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    IDS Logic Blog

  • Why India Is Considered The Most Matured Global Software Outsourcing Destination?

    admin
    26 Mar 2015 | 10:37 pm
    It is a popular saying that executing a great idea is the only more powerful thing than a great idea. And this is quite pertinent to the Indian software industry as it has created a powerful presence in the global IT market by smartly harnessing its pool of talented resources. India’s rise as a leading software solution provider in the past two decades is magnificent. The most defining reason behind this success is its ability to expand its horizons in newer markets, capability to offer a wide range of services on the latest technologies and successfully deliver higher value to business…
  • Mobile Apps and Mobile Website: Contributions to Your Business

    admin
    18 Mar 2015 | 12:28 am
    The intense use of mobile devices has changed the expectations of the consumers regarding the access to information. Today, we all expect to find every detail of any product or service from anywhere and anytime. And it is supposed that we are likely to get such information from some social networks or by downloading an application. Becoming visible at the right time when the viewers are searching for your services is definitely a challenging task. But at the same time it is also a huge opportunity. Business owners are willing to know if they need a mobile optimized website or an app to reach…
  • Reputation Management: The Life Blood of Your Company

    admin
    17 Feb 2015 | 11:05 pm
    Companies all over the world are becoming more and more conscious about how people feel about them. Today, social media and online marketing have in fact created an environment that requires the need to effectively manage a brand’s image. Corporate reputation is an overall estimation by which the organization creates an impact on the minds of the visitors or customers. Many organizations consider it to be the greatest asset, as customer’s preference in doing business with the company greatly depends on it. How Negative Reputation Can Affect Business Owners? Damaged reputation can always…
  • How Important is Responsive Design for Your Website?

    admin
    27 Jan 2015 | 9:48 pm
    Internet has become an important aspect of our daily life. Be if searching for any information, getting connected, accessing remote files or data, everything is possible through the internet. And with the growth of smartphones and tablet devices, the usage of net has jumped high. Today, business owners are creating websites that can be easily accessed from their mobile so that they don’t have to sit in front of their PC to gain access to online services. Smartphones are becoming more capable of performing a wide range of task and from online shopping, checking emails, connecting to social…
  • Ecommerce Platforms That Can Leverage Your Business Growth

    admin
    15 Jan 2015 | 11:13 pm
    Running a business website is not only exciting and fun, but it also involves some serious business strategies that can help you to generate a serious income. With the increased usage of mobile devices and the increased demands of the consumers, business owners are forced to offer online shopping services. The ecommerce industry is booming at present and as a result, numerous online shopping portals are mushrooming everyday. There are different ecommerce platforms that help merchants to set up online shops from where consumers can easily select the products of their choice, place orders,…
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    4Walls Blog

  • Welcome Brooks!

    4wmgadmin
    18 Mar 2015 | 12:19 pm
    4 Walls would like to welcome Brooks Eastman to our ranks as a web developer! We managed to lure him away from his freelancing career to a job where he has to actually wear pants. His portfolio is a mix of development and design work but he has always had a passion for the web, where he can deliver engaging and beautiful user experiences. Before freelancing he worked as a web designer/developer for Lindt & Sprunglii in Stratham and was reportedly paid in chocolate. Outside of work Brooks is an avid hiker, lover of beer, uncle, movie buff, and gamer. He lives in Portsmouth and enjoys…
  • Where Content Strategy and Design Come Together

    Mark Hoban
    19 Nov 2014 | 12:53 pm
    Presentation isn’t everything, but it sure helps. Three Things to Keep in Mind when It Comes to Content Strategy and Design I’ll be the first to say that presentation is never the end-all-be-all when it comes to taste or quality. You should have seen the amalgamation of eggs, hot sauce, and vegetables I ate this morning, which wouldn’t pass for an “Omelette” in any kitchen (or universe). Sure, it tasted great — because I know what went into it, I knew the details, and  I knew exactly what to expect. When it comes to writing and content, whether it’s…
  • How 4Walls Taught Londonderry Middle School a Lesson

    Mark Hoban
    2 Oct 2014 | 2:23 pm
    A lesson in Creativity and Technology Update: Check out the Manchester Union Leader’s story on our work with Mrs. Roy’s Creative Computing and Media class. Early last school-year, we decided we wanted to get involved with the community. But we didn’t just want to spend a day picking up trash.  Sure, we might be talented when it comes to picking up trash (Mark even wanted to be a trash collector when he was 2. For a toddler, he was really serious about a good city job with benefits). We wanted to do something that let us use our talents to give something back.
  • what’s it like to be an intern @ 4walls?

    Kyle Phillips
    20 Aug 2014 | 1:09 pm
    Icons and graphics Kyle has been working on for both the 4Walls Media Group website and numerous ads in the Hippo I really didn’t know what to expect when seeking out an internship. I just knew that I would need to have one on my resume before graduation. As a new designer, it’s important I have freedom to try new things and discover my style, all while getting feedback from those around me. With that, I didn’t want to start somewhere extremely corporate as my first career defining opportunity. It’s been almost three months working with this crazy, talented bunch and it continues…
  • rehabbing your website with content strategy and a facelift

    Mark Hoban
    30 Jun 2014 | 7:00 am
    There’s a lot that can happen to your web traffic. But what happens when you’ve tried everything and nothing seems to bring your numbers back? You’ve considered the  Algorithm Changes. You’ve taken care of the handful of dead links you had holding you back. You even re-wrote some content that could have been better, but nothing seems to work.   Sound like a familiar situation?  We’ve all been there. But before I start, let me get this out of the way now: the whole point of this post isn’t to throw out industry terms or regurgitate information you…
 
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    WooRank Blog

  • Preparing for #MobileMadness (And Other Improvements)

    Natalie Jones
    20 Mar 2015 | 6:15 am
    Hi WooRankers! As you might have read in our newsletter, here’s what’s new at WooRank this month: (Didn’t get our newsletter? If you’d like to, you can sign up here to keep up-to-date on everything WooRank is working on, sometimes even before we release it!) We improved our PDF Editor with better colors and customizations, including a new transparent footer option. PDF Editor Updates, including a new white/transparent footer! The Marketing Checklist has been updated so that users can dynamically filter tasks to appear by topic instead of automatically being broken…
  • How To Claim Back Your Brand On Twitter?

    Divi Fernando
    15 Feb 2015 | 11:30 pm
    Safeguarding intellectual property on social media is a concern with many brands and individuals lately. Impersonations and trademark violations are rather commonplace in the digital world, especially for celebrities and popular consumer brand. Even if you are a small to mid-sized business who has just ventured into social media marketing, you should check to make sure that your brand has not already been claimed or misused by a third party. Worst case scenario, if you do find someone impersonating you or your brand or using your trademark logo, graphics or text, you can report the…
  • Here’s What’s New This Month

    Natalie Jones
    12 Feb 2015 | 6:29 am
    The last couple of months have been busy ones here at WooRank. In case you missed anything, here’s what’s recently gone live. Criteria Improvements Metadata Previously two separate criteria called Microformats and Dublin Core, this updated criterion has been combined and expanded to include RDFa and microdata, which will improve accuracy and ease-of-use in our reviews. Blocking Factors To make it easier to see which elements in your website could be causing the most direct issues for search engine bots, we’ve combined our Flash and Frames criteria into one simple…
  • A Quick 20-Point On Page SEO Checklist

    Divi Fernando
    8 Feb 2015 | 11:25 pm
    On page SEO is the foundation stone on which your website must be constructed for better search engine ranking. On page and off page SEO are interdependent. If you do not have either one of them, your website’s chances of ranking high in search engines is meagre. Off page SEO consists of link building strategies the results of which are not always in your hands. The good part about on page SEO, however, is that it is under your control. On page SEO is applied to content that consist of both the visible and the coded part of your webpage. It is applicable for both user and the…
  • WooRank has a new brand identity!

    Pierre Abergel
    2 Feb 2015 | 7:28 am
    Hi, my name is Pierre and I recently joined the design team at WooRank. Right now, we are working hard to enhance your experience of the tool and so I’ll be sharing our updates with you over time. First things first, let’s talk about brand identity. WooRank is evolving From a company run by just two founders in 2010 to an ever expanding team composed of more than 20 teammates from all over the world, WooRank has come a long way in the past few years. This remarkable progression has had an obvious impact on the services we provide, and therefore, on the image we need to give…
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    SEOAsh

  • App Indexing – The New SEO Generation

    Admin
    4 Mar 2015 | 4:57 am
    Back in 2012, I predicted that Google would use an API to crawl app content. My thinking was that Google’s current method of crawling Web pages with a spider was not only inefficient, but it was based on hyperlinks. Apps don’t use hyperlinks to connect content as Web pages do, so a much better way for Google to discover content in an app is through an API. Fast-forward to 2015 and Google has released the ability to index app content through an API called the Mobile App Indexing API. It’s a little different than what I had conceived back in 2012, but the premise is the same. My vision…
  • Heart Internet named best web host by readers of PC Pro

    Admin
    4 Mar 2015 | 4:38 am
    Heart Internet (www.heartinternet.uk) have been named best for web hosting in the PC Pro Excellence Awards 2013. PC Pro’s annual survey of IT products and services is the largest independent IT survey in the UK, with over 11,000 people taking part. Heart Internet scored an overall total of 95% in areas such as speed, reliability, support and value for money in the web hosting category. “We are absolutely thrilled to have won this award. We put a lot of resources into our customer services and product development, so it’s fantastic to see our customers publically recognise our commitment…
  • The 7 Habits of Highly Effective Search Marketers

    Admin
    3 Mar 2015 | 4:14 am
    In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true? And, what if we applied them to today’s search marketer? 1. Be Proactive From a marketing perspective, proactivity has become a central characteristic required for organizations to thrive in the evolving digital landscape. Marketers who are able to look ahead and make informed predictions about the…
  • Best Web Hosting Providers 2015

    Admin
    6 Feb 2015 | 2:47 am
    The post Best Web Hosting Providers 2015 appeared first on SEOAsh.
  • Google’s Matt Cutts on SEO: A Retrospective (2011-2014)

    Admin
    3 Feb 2015 | 2:51 am
    Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. We continue our look back at some of Cutts’ blog posts, videos, and thoughts to get a better understanding of where Google’s been, which in turn can be a great way to get a feel for where Google (and therefore SEO) is going next. If you’re just joining us, we’ve been going year by year, highlighting two or three of the biggest splashes he…
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    The Linkody Blog

  • Startling Google SEO penalties and what you can learn from them

    George Mathew
    6 Mar 2015 | 11:36 am
      Manual penalties, algorithmic penalties, unnatural links penalties, payday loan penalties, it seems that Google is obsessed with dishing out penalties. Let us study some of the most discussed penalties and see what we can learn from them. Halifax SEO penalty Chiefly two tactics were employed to get a quick increase in back links: HTML banner ads (Halifax Bank Google SEO Penalty) with do follow links linking to multiple Halifax pages, and a blog network of financial blogs. They lost positions in SERPs overnight for highly searched keywords like personal loans. Halifax gets spanked You…
  • Landing pages on-page SEO (new feature)

    François Mommens
    6 Feb 2015 | 6:01 am
    We are pleased to announce a new feature that makes Linkody an even more powerful and unique SEO tool. The new “landing pages” section displays your domain’s landing pages with their status, meta-data (title and description), and the number of backlinks pointing to them. Let’s have a closer look at how to use this information. Landing page status If you have backlinks to a landing page that does not exists any more or that is broken, that’s wasted backlinks. The more a website becomes complex and the more these sort of issues can happen without…
  • A content marketing strategy that beats Panda and Penguin

    George Mathew
    16 Jan 2015 | 6:23 am
    We are in 2015 now but some things never change. Things like the fear that Google’s updates incites in us, and the constant anxiety of having to keep up with changes. Today I am going to present you with a very close look at Google’s algorithmic changes and what they did to the internet as a whole. You will also learn how to combat it. History of Panda updates and what they did to the web Panda has been fine tuned to promote small and upcoming websites, small to medium sized businesses against the large scale websites. The only requirement is that they must have quality content. The first…
  • Beginner’s Guide to Conversion Rate Optimization

    George Mathew
    12 Jan 2015 | 9:04 am
    As you may be aware, Digital Marketing is approaching newer levels of complexity as days go by, but at the same time it is proven to get more business. Inside a continual improvement point of view you will find a discipline known as Conversion Rate Optimization, known for short as CRO. What is its purpose? What most people think about Conversion Rate Optimization is that it’s based on guesswork. It isn’t. It’s a structured system with a systematic approach to gaining more conversions and achieving goals. It is driven by insights and feedback, in fact every step of the CRO process…
  • 24 SEO Tools That Make you a Pro

    George Mathew
    23 Dec 2014 | 7:06 am
    2014 is about to end. As we are beginning a new year, it may be time we start reevaluating what we have been doing so long. Is SEO still a relevant tactic that you can use in 2015? Have the various updates from Google killed SEO in totality? One of the best techniques of late was building private blog networks. Right now they are being deindexed left and right. So what works in 2015? I think it ultimately boils down to creating content that naturally gets links from other websites. Content that brings your brand to the center stage. Of course you need to supplement those content marketing…
 
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    VTNS Solutions Blog

  • Top 100+ Online Marketers to Follow

    Adegboye Adeniyi
    24 Mar 2015 | 1:47 pm
        Influencer’s relationship is a much need part for any successful marketing campaign and building such a quality list takes time and energy. You need to get people whose value is not measured in how many followers or re-tweet they have but who real values is measured in terms of the quality of their tweet.  These types of influencers are the kinds that can not only help you grow based on their expertise but also are willingly to lend out a helping out anytime. There are many ways to do this. A lot of post exists on how you can leverage different tools to find these influencers…
  • 10 Expert Shares the Secret Blogging Tips for Beginners

    Adegboye Adeniyi
    15 Mar 2015 | 5:06 pm
      Blogging can be loads of fun for expert or intermediate bloggers who have had to learn through a lot of trials and errors but for any beginner, the path is full of regrets and often just confusing. How do I take my blog from zero to 10,000 visitors in a day? How do I monetize my blog? Do I need SEO? What are some of the best plugins I need to use? Who can help me grow my blog and how much do I need to start a blog? This and many more challenges they face every single day. So I decided to compile the top list of questions I get asked about blogging and seek experts in each field who can…
  • 13 Search Operators for Ultimate Link Building

    Adegboye Adeniyi
    26 Feb 2015 | 10:21 am
        Every once in a while and depending on what website I’m working on, I’ll use different search operators to find easy links relevant to the keywords I’m targeting on the SERP’s. There are many search engine query cheat sheets and SEO Blogs that give huge list of search operators to use when doing link building. So I’ve composed a list of all the search queries I could find to help you build a nice list of relevant sites to get backlinks from. (You can copy this list to an excel spreadsheet or edit pad text editor and replace “keyword” with your targeted phrase) add…
  • Top Reasons Your Google Ads May Be Disapproved

    Adegboye Adeniyi
    5 Feb 2015 | 2:52 am
    Do you want more eyeballs for your business? Are you selling seasonal products and you need to attract as many customers to your website as fast as possible? One of the quickest ways to get your business in front of thousands of potential customers is to use a pay per click advertising method or PPC as it is popularly known. There are numerous paid advertising channels but the Google Adword programme attempts to deliver one of the best advertising methods using their paid platform. The Google Adword paid platform is an advertising model in which advertisers pays Google to promote their…
  • How to Overcome Your Fear of Link Building

    Adegboye Adeniyi
    14 Jan 2015 | 2:54 am
          “Google do not want to make your website popular; Google wants to rank popular website”   Google’s aim is to deliver the most relevant information to their searchers and one of the ways they do this is to determine how popular your website is.   Although we can’t be 100% sure of all the factors that Google uses to determine popularity, one of the key factors is how many links a website has, pointing to it.   Eventually the more popular a website is, the higher ranking it gets and unfortunately, links are still at the core of website…
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    Avanti Vision Digital Marketing Blog

  • Going Mobile: Keeping Your Website Current & Relevant

    Doug Lang
    28 Mar 2015 | 5:48 am
    Think about the last time you did an online search. Was it from a PC? A Mac? More than likely it was from a mobile device – smart phone, tablet, or the mysterious ‘phablet’. More and more people search on the go, whenever a thought strikes their fancy. We no longer have to make a note, mental or on paper, and look up a topic when we get home. Putting the worldwide web at our fingertips has given us access to instant information.
  • Sales, Leads, and Video

    Doug Lang
    20 Mar 2015 | 9:24 am
    Okay, so maybe it’s not as sexy or interesting as the semi-controversial 1989 Steven Soderbergh film Sex, Lies, and Videotape. But, combined, 'Sales, Leads, and Video' should be the most important components of your business’ marketing plan. Video is taking over, if it hasn’t already, the internet. When was the last time you (business or pleasure) went online – social media, search, email – and were not directed to a video of some sort? Informational, how-to, humorous, they’re all out there to make your web experience more informative, educational, and enjoyable. In…
  • Know Your Role.... Is Blogging Right For You?

    Doug Lang
    10 Mar 2015 | 5:54 am
    To blog, or not to blog, that is the question. The answer is not so simple. Blogging can fuel your business by boosting search engine traffic, and can provide positive returns on investment. But, it’s not your only option. There are alternatives out there. For instance, you can promote online contact and activity information on a dedicated page on your website. Then you can spend your time on social networks and communities such as Facebook, Twitter, Google+, LinkedIn, reaching your target audience through posts, comments, and engaging content. There’s a network or online community for…
  • SEO, 15 Basic Facts You Need To Know

    11 Feb 2015 | 9:08 am
    SEO stands for Search Engine Optimization.  I know what search engines are, and I know what optimization means, so this should be easy.  In concept, it is.  Get as many people to come to my website as possible when they search for certain words.  Simple.  So, the more times I use those particular words, the higher I’ll show up on the results page…. Right?
  • 10 Advantages of Google My Business for Local Companies

    6 Feb 2015 | 8:53 am
    Google My Business: Did you know Google is more than just a search engine? It is also a directory, and a great one at that for small businesses. Google My Business helps streamline your business information, such as addresses, phone numbers and hours across all Google products. We've put together a list of 10 advantages of listing your business on Google My Business
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    iRISEmedia.com

  • Big Changes Coming To Facebook

    Alex Noudelman
    31 Mar 2015 | 1:42 pm
    There are major changes coming to Facebook. 25 new products and tools are set to be unveiled by the major social network within the next year or so. The biggest change being enacted has to do with Facebook Messenger. The chatting platform is rumoured to become a massive hub for social media marketing users. Facebook users will be able to use advanced photo tools, conduct searches, discuss travel arrangements and perform many other tasks as part of the revamped look. As well, the new platform that will allow app developers to build apps that connects with 600+ million social media users who…
  • It’s Museum Week on Twitter | Social Media News

    Jim Bensimon
    24 Mar 2015 | 2:02 pm
    Twitter has officially launched its Museum Week social media event on March 23, 2015. 56 Canadian institutions, including the National Gallery of Canada, the Royal Ontario Museum and the Art Gallery of Ontario, will participate in the virtual event all week long. The goal of the event is to encourage the public to participate in fun community initiatives and to bring a global dimension to this event. Although not global as of yet, Museum Week is international. 800+ museums, galleries and cultural institution all across the world, 50 countries in total, are participating in it. The rationale…
  • Microsoft Pulls the Plug on Internet Explorer | Web Development

    Alex Noudelman
    20 Mar 2015 | 1:12 pm
    On January 5, 2015, we wrote a blog article about Microsoft’s plans to unveil a new internet browser on January 21, 2015. At the time it was not clear whether Internet Explorer would be kept or killed off. Now it is official – Microsoft is scrapping Internet Explorer and replacing it with a new web browser – Project Spartan. The switch will take place later this year. The new browser launch will coincide with the launch of Windows 10. The loss of Internet Explorer comes as no surprise to Windows users. Over the past decade, it has become less and less popular for a number of reasons,…
  • 5 Game-Changing Tips for Creating a Powerful Brand on Social Media

    Olga Mestnikova
    18 Mar 2015 | 10:22 am
    Are you looking for ways to improve your company’s online branding? Social media marketing allows brands to develop strong relationships, brand awareness and recognition. Online branding on social media should be the first thing to consider when building an online presence. In this article, we will share 5 excellent tips for creating a powerful online presence through social media. 1. Craft Perfect Posts with Custom Images As users scroll through their News Feeds and read dozens of status updates from friends and brands they follow, your posts might get lost. Develop a recognizable style…
  • Social Media Campaign Nets $349,904 To Help James Robertson

    Jim Bensimon
    17 Mar 2015 | 3:03 pm
    Last month, The Detroit Free Press reported a story about a Detroit Man named James Robertson, 56, who walked 34 km each day to and from work. The story went viral on the internet and was featured in the Toronto Star and the Toronto Sun. A crowdfunding campaign on social media raised over $300,000 and a shiny new car with insurance for him in less than a week. James Robertson rode the bus part of the way, to and from his factory job in suburban Rochester Hill. Because the fare did not cover the entire route, he was forced to walk about 8 miles before his shift begins at 2 p.m. and 13 more…
 
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    iRISEmedia.com

  • Big Changes Coming To Facebook

    Alex Noudelman
    31 Mar 2015 | 1:42 pm
    There are major changes coming to Facebook. 25 new products and tools are set to be unveiled by the major social network within the next year or so. The biggest change being enacted has to do with Facebook Messenger. The chatting platform is rumoured to become a massive hub for social media marketing users. Facebook users will be able to use advanced photo tools, conduct searches, discuss travel arrangements and perform many other tasks as part of the revamped look. As well, the new platform that will allow app developers to build apps that connects with 600+ million social media users who…
  • It’s Museum Week on Twitter | Social Media News

    Jim Bensimon
    24 Mar 2015 | 2:02 pm
    Twitter has officially launched its Museum Week social media event on March 23, 2015. 56 Canadian institutions, including the National Gallery of Canada, the Royal Ontario Museum and the Art Gallery of Ontario, will participate in the virtual event all week long. The goal of the event is to encourage the public to participate in fun community initiatives and to bring a global dimension to this event. Although not global as of yet, Museum Week is international. 800+ museums, galleries and cultural institution all across the world, 50 countries in total, are participating in it. The rationale…
  • Microsoft Pulls the Plug on Internet Explorer | Web Development

    Alex Noudelman
    20 Mar 2015 | 1:12 pm
    On January 5, 2015, we wrote a blog article about Microsoft’s plans to unveil a new internet browser on January 21, 2015. At the time it was not clear whether Internet Explorer would be kept or killed off. Now it is official – Microsoft is scrapping Internet Explorer and replacing it with a new web browser – Project Spartan. The switch will take place later this year. The new browser launch will coincide with the launch of Windows 10. The loss of Internet Explorer comes as no surprise to Windows users. Over the past decade, it has become less and less popular for a number of reasons,…
  • 5 Game-Changing Tips for Creating a Powerful Brand on Social Media

    Olga Mestnikova
    18 Mar 2015 | 10:22 am
    Are you looking for ways to improve your company’s online branding? Social media marketing allows brands to develop strong relationships, brand awareness and recognition. Online branding on social media should be the first thing to consider when building an online presence. In this article, we will share 5 excellent tips for creating a powerful online presence through social media. 1. Craft Perfect Posts with Custom Images As users scroll through their News Feeds and read dozens of status updates from friends and brands they follow, your posts might get lost. Develop a recognizable style…
  • Social Media Campaign Nets $349,904 To Help James Robertson

    Jim Bensimon
    17 Mar 2015 | 3:03 pm
    Last month, The Detroit Free Press reported a story about a Detroit Man named James Robertson, 56, who walked 34 km each day to and from work. The story went viral on the internet and was featured in the Toronto Star and the Toronto Sun. A crowdfunding campaign on social media raised over $300,000 and a shiny new car with insurance for him in less than a week. James Robertson rode the bus part of the way, to and from his factory job in suburban Rochester Hill. Because the fare did not cover the entire route, he was forced to walk about 8 miles before his shift begins at 2 p.m. and 13 more…
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    Big Red SEO - Omaha SEO and Web Design » Blogs and Articles

  • 7 Tools You Should be Using for Content Creation

    Conor Treacy
    24 Mar 2015 | 7:57 am
    Content doesn’t just happen out of thin air. It develops over time with a lot of thought and precision put into the research, details, and execution. While writers have their own unique methods of organizing their thoughts and designing their web pages, there are a few tools out there designed to make life easier for […] The post 7 Tools You Should be Using for Content Creation appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Should Your Business Blog on LinkedIn?

    Conor Treacy
    19 Mar 2015 | 10:38 am
    Businesses of all sizes have been told that in order to get more out of their online marketing efforts, they need to have a content strategy. While it’s easy for anyone to give that advice to an Omaha business owner, what isn’t as easy is actually crafting an effective strategy and then executing it. Since […] The post Should Your Business Blog on LinkedIn? appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Using Presentations as an Online Marketing Tool

    Conor Treacy
    13 Mar 2015 | 7:00 am
    With over 215 million monthly pageviews, SlideShare is one of the top 120 most-visited websites in the world. While this site is extremely popular, very few Omaha businesses are harnessing it as an online marketing tool. If this is your first time hearing about SlideShare but you’re interested in the idea of using it to […] The post Using Presentations as an Online Marketing Tool appeared first on Big Red SEO - Omaha SEO and Web Design.
  • What Does Quality Content Actually Mean?

    Conor Treacy
    10 Mar 2015 | 7:00 am
    Even if you’ve only spent a little bit of time researching how your Omaha business can attract more customers through online marketing, you’ve likely come across the term quality content. While this term is everywhere and is considered a best practice, most posts fail to really dig into what it means. If you know that […] The post What Does Quality Content Actually Mean? appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Do Title & Meta Tags Still Matter for SEO in 2015?

    Conor Treacy
    5 Mar 2015 | 6:00 am
    Since plenty of SEO companies are still really far behind the curve, they give outdated advice to their clients on topics like meta tags. If you aren’t familiar with the term meta tags, it refers to specific tags that are in the source code of a web page. Although these tags don’t add any visible information […] The post Do Title & Meta Tags Still Matter for SEO in 2015? appeared first on Big Red SEO - Omaha SEO and Web Design.
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    Website Design Company & Website Development Company

  • Digital Marketing Presentation

    29 Mar 2015 | 11:39 pm
  • Opportunities in Social Networking

    23 Sep 2014 | 4:55 am
    Opportunitiesin Social NetworkingSocial media marketing is a good source of opportunity for any business. It offers the publicity needed for any service or product, and at a minimal advertising cost. As advertisers, it isn't any longer necessary to interrupt anyone with your message; instead, we can get in touch with your clients by means of social networking and provide them positive info and advantages. Nowadays, web marketing is…
  • Be a success At Your Work-from-home Business With These Helpful tips

    23 Sep 2014 | 12:31 am
    Be a success At Your Work-from-home BusinessWith TheseHelpful tipsMany people are finding out that they have the ability to build a home based business that will get them on the road to financial success. While they may have the idea, they do not know how to begin. You have to educate yourself about a variety of different things to launch and maintain a successful home business. This article is where your education starts.Have business cards printed. You can find business card offers online for free or very cheap. You should always include your vital contact information, like your name, the…
  • Connection between Content Management and Search Engine Optimization

    6 Sep 2014 | 6:23 am
    Connection between Content Management and Search Engine Optimization Content ManagementMany of webmasters and search engine optimization specialist forget one main point while doing SEO and that is Content Management. According to the search engine guidelines and especially for Google your webpage’s content must contain your targeted keywords on to search engines.  Keyword DensityFurthermore, for Effective Search Engine Optimization, your targeted keywords’ density must be between 2%-4% according to the search engine standards. There are so many tools to find out keyword density…
  • Importance of Backlinks (External Links) on Website

    3 Sep 2014 | 9:26 am
    Importance of Backlinks (External Links)Dear Webmasters,You must be aware that off page search engine optimization is also one of the key part in Search Engine Optimization task. Backlinks are main part of off page seo, it is also known as External links to the website and from last few years It has been known as Passing Juice to the website.More relevant backlinks, more chance to appear on search engines. Your Website must have to have High PR Backlinks on each URL. High PR URLs can be found on Google Search Engines.For Example:Social Media: Facebook, Twitter, Pinterest, LinkedIn,…
 
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    yasirsalman.com

  • Unveiling 55 causes leading your website to be penalized

    Yasir Salman
    25 Mar 2015 | 3:01 pm
    Google has taken the web browsing to another level of success. After all they want their consumers to get the best and this quest of google to provide their customer with the quality has cost the websites a lot. The mission of google is to bring the authentic, original and more inventive websites to the main stream. They know that their viewers put their trust into them, take an example of Nexus mobile, when it came out to market, the running brand was not the collaborating companies but “The Google”. When your followers trust you, you have to keep up your end and when the google search…
  • The 2015 Google Analytics Resources For Your Learning

    Yasir Salman
    21 Jan 2015 | 2:48 am
    The best data analysis tool on the web, the Google Analytics is there for you and the best thing is that it is free to use. But having such revolutionary software for your business at your reach can only be useful if you are aware of the tips and tricks to use it. So learn these wisdom bits and get the most of your efforts put in your business. Learning sources for Beginners: Beginners have a lot of things to learn and going through these posts and articles you will be able to get to the first step of the analytics. The Complete Guide to Setting up Google Analytics: This blog post can explain…
  • Beginners Guide to SEO

    Yasir Salman
    4 Jun 2014 | 10:59 pm
    Become the master of SEO with these 50 refined resources The fight for ranking has been going on since the quality websites started to pop up on the search engines and it sure will continue with the experts providing the services to take the website development and optimization to the new level of technicality. Plus the Google updates that keep tabs on the quality of the websites shove you to keep your website up-to-date or lose its ownership. This has become a complex technical job to keep the site updated and in the 1st page of the SERP. Many companies even have their own SEO experts doing…
  • Is Search Engine Submission Necessary?

    Yasir Salman
    17 Apr 2014 | 6:06 am
    The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for…
  • Can Any Inbound Linking Hurt My Ranking?

    Yasir Salman
    17 Apr 2014 | 6:04 am
    The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by…
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    LeapFroggr Inc.

  • My Go-to Link Building Strategy That Skyrockets Websites to the Moon

    Dennis Seymour
    30 Mar 2015 | 10:00 am
      Well, not entirely, but it does get the job done. Anyway, let’s get started with this article. There are a TON of ways to get backlinks. We all know that it’s true. We just tend to limit ourselves into thinking that there are only a couple ways to get links. I could name at […] Author information Dennis Seymour Co-Founder at Leapfroggr Inc | Digital Marketing Agency Dennis Seymour is a consultant, a wannabe coffee connoisseur and someone that loves sharing great content about digital marketing. If you want to tell him about that great cup of joe or simply talk about…
  • 7 Actionable Search Engine Optimization Strategies You Can Do Today

    Dennis Seymour
    24 Feb 2015 | 6:00 am
    As you dive deeper into the world of Internet marketing, you learn that one thing is usually a constant: SEO takes hard work. It’s why people outsource it in the first place.  On the most basic level, we all “know” how SEO works, really… but SEO strategy implementation is a whole other beast, and it’s what […] Author information Dennis Seymour Co-Founder at Leapfroggr Inc | Digital Marketing Agency Dennis Seymour is a consultant, a wannabe coffee connoisseur and someone that loves sharing great content about digital marketing. If you want to tell him about that great…
  • Get More Customers by Following a Digital Marketing Plan

    Dennis Seymour
    3 Feb 2015 | 5:30 pm
    The Complete Beginner’s Guide to Creating Your Own Digital Marketing Plan Many businesses start with their digital marketing but lose track in the process of everything else that they do. Some start with a lot of momentum at the beginning of the year, only to fizzle out after the first quarter. To those that are reading […] Author information Dennis Seymour Co-Founder at Leapfroggr Inc | Digital Marketing Agency Dennis Seymour is a consultant, a wannabe coffee connoisseur and someone that loves sharing great content about digital marketing. If you want to tell him about that…
  • What You Need To Know Before Outsourcing SEO to the Philippines

    Dennis Seymour
    12 Jan 2015 | 5:15 am
    I wrote a guest post last year talking about how to outsource SEO to the Philippines on Matt Capala’s blog. To start off the new year, I wanted to supplement it a bit more with this post based on what kinds of services are available today and my experiences from my own outsourcing story. When I […] Author information Dennis Seymour Co-Founder at Leapfroggr Inc | Digital Marketing Agency Dennis Seymour is a consultant, a wannabe coffee connoisseur and someone that loves sharing great content about digital marketing. If you want to tell him about that great cup of joe or simply talk…
  • Your Comprehensive and Updating SEO / Digital Marketing Glossary

    Dennis Seymour
    16 Nov 2014 | 5:00 pm
    If you’re just starting out with SEO and digital marketing, a lot of terms can feel like gibberish at first.  That’s why we’re giving you a helpful lexicon here. This glossary is meant to provide you with a better understanding of terms commonly used in Web marketing, e-commerce, and all things to do with SEO.  We’ll […] Author information Dennis Seymour Co-Founder at Leapfroggr Inc | Digital Marketing Agency Dennis Seymour is a consultant, a wannabe coffee connoisseur and someone that loves sharing great content about digital marketing. If you want to tell him…
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    Law firms Marketng, Lawyers Branding, Law firm website design , Law firm SEO

  • Law Firm Marketring Service

    18 Mar 2015 | 7:23 pm
    !!!!!!!!!!!!LAW FIRM MARKETING!!!!!!!!!!!!!!!!!!!!!We are specializes in lawyers and law firm marketingservices . Our experts bring highly-qualified leads  for your esteemed  law firm organization. We also focused to design your law firm websites,  getting organic search results using SEO and also we help to reach your law firm branding in locally and globally. Contact us: for your LAW FIRM MARKETING PathLegalPathmPor Consultants Pvt Ltd30, Kanapilli, 3, Alangad, ParavurKochi, Kerala-683525, India Website: http://pathlegal.net Mobile: 91 7483 07 2143
  • Law Firm Marketing and Branding

    14 Mar 2015 | 12:09 am
    !!!!!!!!!!!!!!!!!!!!LAW FIRM MARKETING!!!!!!!!!!!!!!!!!!!!!We (pathlegal.net) provides a complete solution for law firm and lawyers marketing and branding in  globally. We also focused on  it solutions like law firms seo, law website design, law content writing , legal software development, etc.For more details please visit our site: http://pathlegal.net/
  • Law Firm and Lawyers marketing Service

    4 Mar 2015 | 10:12 pm
    !!!! LAW FIRM MARKETING SERVICES!!!!!Pathlegal.net, specializes in lawyers and law firm marketing services . Our  Lawyers marketing experts bring highly-qualified leads  for your esteemed  law firm organization. We also focused to design your law firm websites,  getting organic search results using SEO and also we help to reach your law firm branding in locally and globally.For More details visit - http://pathlegal.net
  • Lawyers Marketing Strategy Plan

    17 Feb 2015 | 8:48 am
    Selecting a best lawyers marketing strategy plan is slightly different other kind of business strategy. In the current world, selling a product or services in a targeted market place is a very big challenging for the business professionals. Most of the markets are personally distinctive more challenger. So, it may require a well designed marketing strategy and training to turn your clients into customer.Developing a well designed marketing strategy  is one of the vital element of your business success. It is a result after make your firm's objective and goals. The marketing plan…
  • Tips for increasing your law firm brand value

    4 Feb 2015 | 6:35 am
    Branding is how you want peoples and prospects to see your law firm. A successful brand makes you stand apart from your competition. These attributes should help peoples or customer to make a decision and enhance your firm's value in their mind.The differentiating elements of  your law firm could be price, size, practice areas, specialties offered, time, experience, client list and others.   Nowadays, online marketing can play a vital role in all aspects of law firm branding, especially brand communication. For recognizing qualities and to test your positioning in the market,…
 
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    SEO Blog for Internet Marketing Resources & News by Alok Raghuwanshi

  • Google Alert hard! Sites not Mobile-Friendly

    Alok Raghuwanshi @ Hire Professional SEO Expert
    27 Mar 2015 | 5:37 am
    April 21, 2015 Google launches new search algorithm “mobile friendly”! ARE YOU READY? Your site is MOBILE FRIENDLY? Tough times for those who do not have a site optimization for Tablets & Smartphones. From next month, Google will update the algorithm to prioritize the sites mobile-friendly with the goal of improving the user experience. READ ▬ It’s OFFICIAL! April 21 Is The Death Of The Sites Not Responsive Changes In The Algorithm Of Google Google wants to improve the user experience when searching from a mobile device, it has made changes to its algorithm Google…
  • 10 YouTuber’s That You Should Be Following Right Now

    Alok Raghuwanshi @ Hire Professional SEO Expert
    9 Mar 2015 | 1:08 am
    According to YouTube, there 1 billion monthly active users on the platform, average YouTube users visits the site 14 times per month, Users spend an average of 25 minutes on the site each time, 40% of YouTube traffic comes from mobile 92, billion page views each month {13x World Population} .. Those 10 YouTuber’s provide the best advice: Subscribed them, and learn the best from Google Search Engine updates & other Google developments.! Related Articles: [Infographic] Google’s 2014 Changes Recapped: Are You Up to Date? [INFOGRAPHIC] How to Optimize the CTR & Get More Clicks…
  • It’s OFFICIAL! April 21 Is The Death Of The Sites Not Responsive

    Alok Raghuwanshi @ Hire Professional SEO Expert
    27 Feb 2015 | 5:07 am
    Google is announcing officially, Mobile Friendliness now a ranking signal …!!! In other words, bye bye not Mobile Friendly sites. From April 21 will be given more space in the SERP results of  mobile friendly sites, for all languages ​​and countries. If you do not already have the mobile version of your site, it’s time to realize it .. They write: When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our…
  • Tweets Now Show Up in Google Search Results – Again

    Alok Raghuwanshi @ Hire Professional SEO Expert
    6 Feb 2015 | 5:26 am
    (Bloomberg) ▬ Social networking service Twitter, Inc. (TWTR) and Google (GOOG, GOOGL) Search giant announced that they will sign a partnership to allow tweets to be displayed in search results of Google. This agreement is not new. The two groups had already signed a partnership between October 2009 and July 2011, when the flow of tweets were displayed in search results of Google. The new agreement to be signed will begin in the first half of 2015 and the most watched tweets will be displayed in the results of the Web giant search engine says Bloomberg. Twitter will benefit from the…
  • [Infographic] Google’s 2014 Changes Recapped: Are You Up to Date?

    Alok Raghuwanshi @ Hire Professional SEO Expert
    14 Jan 2015 | 12:35 am
    There has been some serious Google Algorithm changes in the past couple months, some of which are interesting and a few of which – I’ll admit – are not so exciting. I’ve collected a summary of the most crucial businesses should know about. Do you? Here is a infographic of all the changes Google SEO in 2014 that should guide you to new SEO options in 2015. Courtesy of: E2M What Google Algorithm Changes Have You Noticed? Did we miss anything? It seems like the past couple months have had a much higher than normal amount of Google Algorithm changes. Let us know if we missed anything in…
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    markITwrite | RSS Feed

  • Do App Devs Have a Responsibility to Help Stop Cyberbullying?

    Kerry Butters
    27 Mar 2015 | 5:44 am
    Many of us will have read about the issues with apps such as Ask.fm and Yik Yak and their connection to cyberbullying, with the former even being linked to several teen suicides. This week a new app has hit the headlines and according to the top review on iTunes, “This app was created to increase cyberbullying. There’s no other reason.” ... Read More The post Do App Devs Have a Responsibility to Help Stop Cyberbullying? appeared first on markITwrite. Tags:   Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a…
  • 5G Is Coming…

    John Waldron
    26 Mar 2015 | 6:33 am
    Down here in Cornwall, you’re lucky if you get a bit of GPRS (general packet radio service) to stutter your mobile connection along, let alone 3G. Apparently 4G is available in some parts of the country. I haven’t even had the mind-blowing experience of that yet, and already there’s talk of 5G. It is the historic nature of progress of ... Read More The post 5G Is Coming… appeared first on markITwrite. Tags:  5G Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    The…
  • Guarding Your Privacy in the Age of Big Data

    Des Nnochiri
    25 Mar 2015 | 9:43 am
    Each time we use a digital device, it can collect and transmit data about us. That information isn’t always kept as safely as we would like it to be. Nor can we know the manner in which our personal details are aggregated and used. Increasingly, Big Data and its associated technologies are exploited by brands and enterprises hoping to gain ... Read More The post Guarding Your Privacy in the Age of Big Data appeared first on markITwrite. Tags:   Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested…
  • UK Companies Fail to Protect Against Cybercrime

    Kerry Butters
    24 Mar 2015 | 10:46 am
    A new report by the UK government has found that a huge 98% of large UK companies don’t have insurance that could help them overcome damage caused by a cyber-attack. This is despite the fact that 81% of larger companies and 60% of small businesses in the country suffered a security breach in the last year. The report also states ... Read More The post UK Companies Fail to Protect Against Cybercrime appeared first on markITwrite. Tags:   Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in…
  • 3D Printing, and You?

    Des Nnochiri
    23 Mar 2015 | 8:32 am
    There’s been a lot of hype about this being the new age of 3D printing. Some have even speculated that within ten years, everybody could have a 3D printer at home. This begs the question, “Why would you actually want to?” and for that matter… What is 3D Printing? Essentially, it’s a manufacturing process. Solid objects can be churned out ... Read More The post 3D Printing, and You? appeared first on markITwrite. Tags:   Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in…
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    seotrickz.com

  • Amazon India Hiring for Software Development Engineer

    Chand
    25 Mar 2015 | 6:31 am
    Software Development EngineerJob ID303100LocationIN-TN-ChennaiPosted Date24-03-2015CompanyAmazon Services India PrivateApply for this job onlineJob DescriptionSDEs/SDETs at Amazon work on real world problems on a global scale, own their systems end to end and influence the direction of our technology that impacts hundreds of millions customers around the world. At Amazon an SDE/SDET can expect to design flexible and scalable solutions, and work on some of the most complex challenges in large-scale computing by utilizing your skills in data structures, algorithms, and object oriented…
  • ShoreTel Hiring for Associate – Software Engineer BE/B.Tech/ME/M.Tech

    Chand
    23 Mar 2015 | 6:51 am
    Associate – Software EngineerEngineering | Bangalore, IndiaShoreTel are looking for a highly competent IOS Developer who can work on developing applications in the UC (Unified communications) domain. As a developer at ShoreTel, you will work with a team of highly talented engineers to design and implement mobility client applications to enable seamless enterprise communications.Careers At ShoreTelSince the company’s inception in 1996, ShoreTel has focused on one thing: creating a business communication solution that maximizes the potential of IP, and delivers unified communication…
  • Best Website Directories to Submit your Site

    Chand
    14 Mar 2015 | 9:03 am
    Gaining exposure for your blog is critical to building a following and revenue. After creating compelling copy, titles, descriptions and link strategies, it’s time to list your blog in one or more directories.There are many paths to building links, such as link baiting or blogroll-link swapping, but few are as easy to implement and cost effective as submitting to blog directories. And good link juice makes for a growing blog.Here are  Best Website Directories to Submit your Site:Google – Adding your site to Google is a must. It is also a free service.Bing – Again, you can add your…
  • Tips To Build Quality Backlinks For Your Site

    Chand
    27 Feb 2015 | 10:39 pm
    Build Quality BacklinksBacklinks can change the way of blogging. If Quality Backlinks can improve your blog ranking then bad and poor backlinks can ruin your all efforts and hardwork into vain. Webmasters need to give special preferences to quality of backlinks. In Panda and Penguin World, quantity of backlinks doesn’t matter. The thing which matter is Quality. In past, webmasters used to generate backlinks using poor techniques like profile links, link exchange with random websites, generating too many links with same anchor text on which they want to rank their blog in search engines. But…
  • Highest Paid Google Adsense keywords

    Chand
    25 Feb 2015 | 6:20 am
    High paying keywords are the key of success in Adsense. Publishers who want to increase adsense CPC (cost per click) should use proper keywords from below which matches to his/her blog’s niche.I have some friends over Facebook and they are also adsense publishers. Some of them shared me that their earning in adsense is very poor but they have good amount of clicks. It’s nothing new, many people do such complain.One of my friends told me that he got 45 clicks but his estimated earnings showed $.73 only. It’s really poor and unexpected. But you are not responsible for that, it is because…
 
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    The Next Scoop

  • The Anatomy of An Webpage – 10 Surefire Ways

    Sawaram Suthar
    27 Mar 2015 | 9:11 am
    Everyone knows that an optimized web page can increase traffic and ranking on search engine, but very less know how to optimize a web page, how actually it works, etc. When we talk about optimize webpage, there are certain things blink...
  • 10 Digital Marketing Predictions in 2015

    Sawaram Suthar
    23 Feb 2015 | 10:10 pm
    Year 2014 was the hectic year for Internet marketer. After rolling out Google panda and Penguin updates, many big website (like eBay) get affected from the same. And many SEO agency has closed their...
  • The Potential of Social Media for B2B in 2015

    Sawaram Suthar
    13 Feb 2015 | 10:18 pm
    This is very true that Social Media is one the hottest trend in 2015 as predicted by many Industry leaders. With billions of active and potential users across various platform, social media is the...
  • 7 Content Search Tools That Are Perfect Alternative to BuzzSumo

    Sawaram Suthar
    4 Feb 2015 | 12:00 pm
    Whether you’re internet marketer, business owner or content writer, finding a right and perfect trending content is quite complex task. Everyday thousands of content published on the internet. So it is very hard to...
  • Digital Marketing Expert‘s New Year Resolutions From Ahmedabad

    Sawaram Suthar
    29 Jan 2015 | 10:30 pm
    This is something new which I’ve learned from the market. I had never heard about resolutions and all, but this time, I have decided to change my mindset and will fix some tangible goals....
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    Web Talent Marketing

  • The Importance Of Keyword Intent

    Marcus Howling
    30 Mar 2015 | 7:00 am
    I was recently discussing new trends in digital marketing with a mentor of mine, a brilliant marketer whom I met while attending Full Sail University. She asked me what kind of emphasis we put on keywords here at Web Talent, and I was surprised to hear that her company no longer worries about keywords. They believe that having the right copy is more important. I agreed with her to a point, but reminded her that if you focus on keyword intent and develop a strategy to rank for sale-oriented keywords you can target more valuable traffic for your site. Last year, I wrote a post about keyword…
  • What we are reading in digital marketing this week (week of 3-27)

    Justin Emig
    27 Mar 2015 | 12:13 pm
    As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend. We are digital marketing junkies At Web Talent, we have a team of people who eat, sleep and breath digital marketing.
  • The Guide to the New Twitter Image Updates

    Chanel Ross
    23 Mar 2015 | 7:22 am
    Twitter has become an important social media platform for marketers’ because it is a more interactive and casual way of interacting with target consumers, without prying into their privacy (i.e. Facebook). Advancing a Twitter presence is important for any brand looking to successfully outreach and promote their organization. In this post, I will inform you on the new Twitter dimensions, and how brands can further use these image updates as tools to reach target consumers more effectively.   The Split—Instagram and Twitter As you may already know, Instagram was purchased by Facebook…
  • How to Change Firefox’s Default Search Engine to Google

    Caitlin Dodds Gustafson
    18 Mar 2015 | 6:34 am
    With the Firefox/Yahoo deal, Firefox took a stand against Google’s Internet domination and Yahoo took a small chunk of Google’s search share. As Firefox pushed the Firefox 34 update on users (with Yahoo as the default search engine), Yahoo’s share of paid search clicks peaked at 43% on December 10th. Unfortunately for Yahoo (and not surprisingly) it has only declined to around 36% due to switch-backs. The latest Comscore data (released in Jan ’15) shows Google declined 1.6% in total search share – which Yahoo increased by. While it may not look like much, Firefox has nearly 100…
  • 8 Critical P&G Advertising Techniques for Your Landing Pages

    Brent Delperdang
    16 Mar 2015 | 7:00 am
    (Inspired by the book, Winning with the P&G 99: 99 Principles and Practices of Procter & Gamble’s Success, by Charlie L. Decker.) If you haven’t read it, I certainly recommend it. Hopefully, you’ve all seen at least one P&G commercial in your lifetime. A few memorable commercials are the Folger’s commercials, Bounty commercials, and some of the very funny and creative Old Spice commercials. Regardless of what you think about the creativity of those commercials… they work. They may not always be 100% effective, but the majority of them work. That is one of the key…
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    Seolution.com

  • Link Building Tutorial

    zorana
    12 Mar 2015 | 2:54 am
    Link building is a part of off-site SEO or external SEO where the goal is to acquire links to your website. The reasons why you should acquire links, is the fact that search engines perceive the links to a website as a vote of trust. They assume that if someone links to a website, this […] The post Link Building Tutorial appeared first on Seolution.com.
  • On-site SEO Actionable Tips

    zorana
    10 Feb 2015 | 2:28 am
    Understanding the on-site optimization is important part of conducting a successful search engine optimization of your website, one that yields results and improves your website’s visibility. Besides understanding the process and the tasks within on-site optimization, you also need to have in mind which tools to use along this process, as well as which mistakes […] The post On-site SEO Actionable Tips appeared first on Seolution.com.
  • SEO On-site Tutorial

    zorana
    26 Jan 2015 | 9:15 am
    Search engine optimization (SEO) is a process of optimizing different aspects of the website in order to improve the visibility of the website. Optimization of the internal pages of a website is called on-site optimization, as opposed to off-site optimization, which is done externally. When it comes to on-site optimization, this process involves optimization of […] The post SEO On-site Tutorial appeared first on Seolution.com.
  • Best SEO Blogs

    zorana
    14 Jan 2015 | 12:17 am
    Regardless if you are a complete beginner and you are still learning about basic SEO terminology, or you are an experienced webmaster who wants to keep up with the latest news from the world of SEO and internet marketing, blogs are a great source of information. Following certain blogs is not only going to help […] The post Best SEO Blogs appeared first on Seolution.com.
  • SEO roundup: What Experts Dislike about SEO?

    zorana
    19 Nov 2014 | 8:11 am
    Understanding the misconceptions and obstacles in search engine optimization is important in order to fully grasp the process of SEO. This is why we have decided to contact the experts in SEO and ask them what they dislike about SEO. The answers they have shared with us are very helpful for learning the difficulties and […] The post SEO roundup: What Experts Dislike about SEO? appeared first on Seolution.com.
 
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    Small Business Online Marketing Tips with B. Mechelle Mauldin

  • Hair Salon Internet Marketing Strategies

    Bonnie Mechelle Mauldin
    8 Mar 2015 | 8:43 am
    Is it possible to market a hair salon successfully online? Yes, it is. Considering the fact that most people now rely on the internet as a primary source of information, promoting your hair salon online can be a very good idea. Do it right and you can surely increase your profits and take your business to the next level.Tips For Promoting Your Hair Salon OnlineUpdate your company website. Make sure you keep a digital camera in your salon so you can take photos of your most recent works. Post the best photos on your website to keep your website updated. Update your website on a regular basis…
  • How to Market Eco-Friendly Natural Products Online

    Bonnie Mechelle Mauldin
    26 Feb 2015 | 5:36 am
    Studies indicate that 75% of consumers prefer to do business with eco-friendly businesses. So, how can you effective market eco-friendly products online? Here are some simple yet effective tips that can help you achieve your business goals.Have your own website. Hire a pro to design your website and use it to deliver your message to your target market. You can also use it to let your target market know more about the person behind the business, establish your credibility, and provide a direct link between you and your prospective customers. However, simply having a website is not enough. It…
  • Everything You Need To Know About Google Algorithm Updates

    Bonnie Mechelle Mauldin
    8 Feb 2015 | 11:45 am
    While Google does not often confirm the algorithmic changes or updates it implements, some credible sources claim that it changes its search algorithm around 500 to 600 times each year. Admittedly, most of these changes are relatively minor and may have very little effect on website rankings and traffic but the search engine giant also rolls out some major updates from time to time – and this can have a significant impact on the search engine results.Algorithm Updates: Getting Down to the BasicsBasically, search engine algorithm refers to the unique formula used by search engines to…
  • Interior Design Marketing Strategies

    Bonnie Mechelle Mauldin
    12 Jan 2015 | 5:16 am
    How to market your interior design businessIf you want to grow your interior design business, then you definitely need to use online marketing tactics to increase your visibility, boost your credibility, and drive more traffic to your site. Remember, promoting your brick and mortar business offline would simply not be enough. If you want to reach a wider audience, you definitely need to take your promotional efforts online.Tips in Promoting Your Interior Design Business Online Do search marketing. Search marketing refers to the process of improving your visibility and increasing traffic to…
  • How to Market Auto Sales and Auto Repair Businesses Online

    Bonnie Mechelle Mauldin
    10 Dec 2014 | 6:02 am
    Would an auto sales or auto repair business benefit in promoting their businesses online? The answer is a resounding "yes". In fact, you definitely need to advertise your business online since most people are using the internet to get all the information they need – including where they can find the best auto sales and/or auto repair business in the neighborhood. Now that you know why you need to consider promoting your business online, here are some tips that can help you get started.Create your online hub. Let's put it this way. If you don't have a website, then you may lose most of your…
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    Rank Secure

  • Keep Updated: Google Changing Algorithms to Affect Small to Medium Size Businesses

    Baruch Labunski
    23 Mar 2015 | 4:52 pm
    Wesbites that are mobile friendly will get more love from Google’s changing algorithm starting April the 21st. Google announced last month that it will be making significant changes to its algorithm to help users find more mobile-friendly search results. This SEO-pocalypse will be a part of a growing trend for Google to screen the websites that are user-friendly for mobile devices. Small to medium size business need most beware as the changes will affect the way that users view your websites and apps on mobile phones. Everyone knows, has heard of and will be drawn to companies like…
  • Google Warns: Get Your Site Mobile Ready to Avoid Penalties

    Baruch Labunski
    24 Nov 2014 | 8:14 am
    It is no secret that Google has been penalizing sites that don’t offer mobile searchers with a good user-experience. However, the major search engine recently confirmed that they are planning on boosting the rankings of sites that offer a great UX for mobile users. Let’s face it, it can be rather frustrating to land on a non-mobile-friendly site and that’s why Google now labels mobile search results to help searchers choose the sites on more carefully. Sites that are already ranking well should take the necessary steps to become mobile-friendly. Google spent months testing…
  • Top 7 WordPress Plugins for Your Business Site

    Baruch Labunski
    11 Sep 2014 | 8:45 am
    There’s no denying that WordPress is THE web platform for building affordable, fully customizable websites. The open source WordPress.org platform is constantly upgraded to offer a clean, user-friendly solution for everyone – from the most inexperienced newbie, to advanced professional web developers. The secret to success with WordPress, is the plugins. WordPress plugins enhance your site’s functionality without the need to know much about coding or HTML. For a business user who is just starting out with his own WordPress site, plugins can help save time on your site while…
  • Your Website’s a Safety Hazard, and What you can do to prevent it

    Baruch Labunski
    17 Jul 2014 | 3:00 am
    Odds are, at least one of the websites you visit every day uses a standard HTTP scheme – http://. That shouldn’t be too surprising. After all, those four letters represent the common gateway to any web address in the world. In fact, your own website is probably an http:// website. There’s nothing unusual about that. But there is plenty wrong with it. A website that opens with http:// is an unsecured website. And an unsecured website is a dangerous website – for you, and for your visitors. WHY DOES IT MATTER? We normally think of secure websites – those that begin with…
  • Has the Panda 4 Devoured Your Site?

    Baruch Labunski
    26 May 2014 | 7:28 am
    We reported on the anticipated Google Panda 4 algorithm update some time ago, and believe it or not, but Panda is live! That’s right, Matt Cutts made the announcement on May 20 via Twitter, saying that Panda 4 was rolling out. As usual when there’s a new Google algorithm change, the online world is abuzz with stats, speculation and news on how it impacts various sites. This time is no different. What is Panda 4? You can read our original post about Google’s Matt Cutts announcement that they would be updating to a new, softer Panda which would benefit small businesses, here…
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    eAskme | How to, Learn Blogging Online, Make Money Online

  • WP Engine Affiliate Program - Overview and Details

    31 Mar 2015 | 11:28 pm
    Here at eAskme, I keep sharing some secrets to make huge money blogging. The most successful way for me is affiliate marketing. It is duty of a blogger to recommend good reliable product to your readers. This will help you to earn a handsome commission out of that. Earlier, I have already shared about BlueHost affiliate program, Dreamhost affiliate program and Hostgator affiliate program which pays $50 and $90 respectively per sale.WP Engine Affiliate Program: Overview and Details : eAskmeOther people are reading : iTunes Affiliate Program – Make Money From Technology BlogWebhosting is one…
  • iTunes Affiliate Program – Make Money From Technology Blog

    31 Mar 2015 | 8:37 pm
    Do you want to make money with a tech blog? Are you looking for suitable affiliate programs? Do you know that Apple also offers affiliate program? If not, then read this about iTunes Affiliate program, and start making handsome money from your blog.iTunes Affiliate Program – Make Money From Technology Blog : eAskmeOther people are reading : Swift Premium WordPress Responsive ThemeItunes Affiliate Program Details & Features:iTunes Affiliate program is free to join and open for all. It usually take five days to get approval. Add your blog link to get approval. Without blog or websites,…
  • Can I Use Infolinks and Google Adsense Together

    31 Mar 2015 | 8:32 pm
    As I was talking about Adsense and Adsense Guide, readers asked a very common question that is can they use Google Adsense and Infolinks together? Is using infolinks with Google Adsense can put Adsense account in danger?Remember Adsense is very strict about its policies and guidelines. You can read Adsense policies here. Good news for those who don`t know it already is that Adsense allow you to use any other 3rd party ad network with Adsense till the time other ad networks dosen`t display ads in same format that mimics with original Adsense ads or create confusion between Google Adsense ads…
  • Google Adsense Revenue Share Between Advertisers and Publishers

    30 Mar 2015 | 10:14 pm
    One of the most talked topic in forums is what is Adsense revenue share between publishers and advertisers. Adsense allow you to earn with Adsense contextual ads and also with Adsense for search. Adsense has revealed details about the revenue they give to publishers.Google Adsense  Revenue Share Between Advertisers and Publishers : eAskmeGoogle Adsense Revenue Share Between Advertisers and Publishers ?Revnue Share of Adsense for ContentAdsense for content is the main feature and mostly used by publishers because of its contextual advertisement that also helps to make CTR better. Adsense…
  • Blogging for Money Guide

    30 Mar 2015 | 8:00 am
    The Best Guide to Start Blogging for Money We have already talked about what is a blog for those who don`t know it. Blogging is something that is I always enjoy and it is my passion. Blogging for money is not just a work, it make me feel happy and boost my knowledge and confidence. This is one of the main reasons why I have made blogging my full-time professional career, and even after 3 years of professional blogging, it become more and more interesting with every passing day.Blogging is like diving in a sea, the more deep I go the more knowledge I get and I always like to share my knowledge…
 
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    Submitedgeseo Blog - Search Engine Optimization Blog

  • Quality Back links a Key Factor for Search Engine Rankings

    Govind Agarwal
    31 Mar 2015 | 3:15 am
    The internet is gaining its popularity at an exponential rate by providing easy access to users to any information available on the internet. All brands and companies have realized the need for having an online presence as it has given them access to their target audience and maximum brand exposure. Any person who wants to surf the web for anything they resort to search engines for giving them the desired result. Popular search engines like Google have all the information and links to the topic or information the user may be looking for. However even on search engines maximum visibility is…
  • All You Need to Know About XML Sitemaps and its Significance in SEO

    Govind Agarwal
    27 Mar 2015 | 5:09 am
    Due to Google’s Panda update it has become imperative to help Google know that your site is the original owner of your site’s content. So what does this really means? For starters, your content is not safe from informal syndication. Many publishers syndicate their content on other site’s but sometimes it could be done without the publisher’s sole permission. One can find numerous copies of a particular piece of article. If your site is the original owner then read on to know how you should ensure Google knows this. XML sitemaps may seem redundant to a website. But with the new Google…
  • How Mobile Friendly Label Boosts Search Engine Rankings

    Govind Agarwal
    24 Mar 2015 | 5:48 am
    Search engine optimization has been swaying the Internet market with gusto. Their benefits have received accolades by all the tech enthusiasts. Helping a site rank high on search engine is probably the best invention by the optimization process. This feature is so attractive that many resort to content management to get recognized by Google. This bandwagon now has another way to achieve their coveted goal. Google has come up with an innovative and unconventional invention. They have introduced “mobile-friendly label” for all the smart phone users. It is a well known fact that websites…
  • Know Why You Really Need SEO

    Govind Agarwal
    20 Mar 2015 | 5:36 am
    Business Clients are best known to be partly, if not entirely clueless. Ask what made them think of approaching an SEO vendor and they would probably get back with a reply that doesn’t say much: “Because we need it.” While this may truly apply, the real concern lies in the fact that nobody knows why they need it. On the positive side, it is refreshing to find that businesses are finally beginning to acknowledge the importance of SEO practices. But it stops there. To really embark upon a long lasting internet marketing journey, businesses must have a detailed understanding of why content…
  • Simple Ways to Optimize Mobile Web Search Presence

    Govind Agarwal
    18 Mar 2015 | 8:03 am
    Keeping up with the speeding popularity of handheld Smartphones and devices, Google has announced its plan to revolutionize mobile friendly websites and use them as ranking signal. Mobile friendly websites, with the recent expansion is likely to affect mobile searches in different languages. This means that websites will now have to stamp their presence even on mobile phones. The need to come up with comprehensive and engaging mobile-friendly websites has become important as a large percentage of users make maximum searches from their hand-held devices. Any website that falls short on…
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    seo bounty

  • The Impact of Negative SEO and Ways to Fix it

    Richard
    19 Mar 2015 | 10:47 am
    Building links to your website is absolutely crucial for getting it ranked. Competitors can use this same technique to hurt your site by building links of their own outside of your control to your website. It may seem counter intuitive but you aren’t the only person who can build links to your website and Google has no idea how to tell the difference on who/how that links came to exist. Even if you’re cautious about the kind of links you build, someone else can build some purposely bad links to your site. This is where Negative SEO begins to rear its ugly head.   Negative SEO…
  • How can I Improve My Google Map Listing?

    Richard
    18 Feb 2015 | 2:28 pm
    I am asked all of the time what exactly determines how a client ranks on Google Maps when people make a search. There are so many factors that play into it that it can often seem murky or confusing. I would like to attempt to explain why an organic ranking might be doing well but you are nowhere to be found on the Maps.   First the Map listings are determined by the keyword the person is searching as well as their IP Address or Settings in the Google Search (A Person can set themselves to search from Chicago even if they are in Florida for instance). So a person can technically over ride…
  • Optimizing Your Website’s URLs for SEO and Usability

    Richard
    15 Jan 2015 | 6:14 am
    While many webmasters neglect their importance, URLs are actually essential for improving the structure of your website both for the search engines and for Web users. Because URLs are displayed alongside search results in Google and other search engines, as well as when people share your content, it is important that they convey information about the content that they link to in as clear a manner as possible. User-friendly URLs rely on the careful use of folder and filename structures, and they are better for search engine optimization (SEO) too.   URLs which are excessively long and/or…
  • SEO Trends to Target for 2015

    Richard
    10 Dec 2014 | 12:36 pm
    Every year we attempt to pull out the crystal ball and determine the trends we expect to see in the coming year as far as Search Marketing is concerned. We feel it is helpful to know these trends in order to both plan for the future and for your current marketing. These are the trends that we see unfolding in the year 2015.    1. More original and timely content. I believe that the focus in 2015 should be heavily on on-site content especially that content that derives from your blog. While always a good indicator of a healthy website, Google will be looking to unique and timely content…
  • 4 Steps for Successful Keyword Research and Placement

    Richard
    20 Nov 2014 | 5:14 pm
    Keyword research is still a very important part of online content creation and web design, and it can translate into significant increases in traffic volume and conversion rates when you do it the right way. Part of the keyword research process includes what you do with your keywords once you’ve chosen them, which means there’s much more to the end-to-end process than spending time analyzing popular trends and basing your keyword choices on those trends.   Step One: Defining the Focus of Your Content Whether you have a website with hundreds of on-site pages or you just have…
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    Advante360-SEO

  • Messenger Business: Facebook Turns Messenger Into Customer Service & Commerce Channel

    31 Mar 2015 | 4:12 am
    Messenger for Business offers a range of new possibilities to merchants.Today at Facebook’s developer conference F8 the company announced, among other things, Messenger Platform, which opens up the app to third party publisher and developers. As one feature of Messenger Platform, Facebook also introduced what it’s calling “Messenger for Business.” The objective is to “reinvent the way people communicate and interact with businesses.” Initial integrations include e-commerce sites Everlane and Zulily. Customer service software provider Zendesk is also supporting the platform.
  • Facebook Targeting Chinese Ad Revenue (Even Though The Service Is Blocked In China)

    31 Mar 2015 | 2:48 am
    Can't import your social network into a location? What about exporting the international ad revenue out?It’s true that the 1.35 billion folks living in China can’t access Facebook, but there are 1.39 billion average monthly users that can. According to the Wall Street Journal Facebook has added a second partner to help appeal to Chinese companies that can target users outside of China. The effort of obtaining international Chinese ad spend may help further boost Facebook’s ad numbers. The WSJ reports that Chinese clients like interactive game designer Youzu Interactive Co have more…
  • More Unbundling Evidence? Google+ Making Photos Available On Google Drive

    31 Mar 2015 | 1:31 am
    Company will push Google+ photos to its storage product, but still remains mum about plans for its social network.Google announced today that it will make photos from Google+ available within users’ Google Drive accounts. It’s a handy new feature for people who use Google+ to store their digital images. But is it a sign? Well, maybe. It could be more evidence that Google plans to dismantle Google+ and concentrate more on the sum of its parts, especially the popular photo and Hangouts features. Early this month, Google VP Bradley Horowitz took control of Google+, announcing that he is now…
  • Amazon Launches Home Services, Potential Challenger To Yelp, Google & Others

    31 Mar 2015 | 1:27 am
    E-commerce giant vets local service providers, lets consumers hire and review them, includes Amazon Happiness Guarantee as part of sale.Amazon’s always-expanding product lineup now goes beyond products. The e-commerce giant has launched a new section of its website where consumers will be able to hire local service providers, like plumbers, singers and even — as many tech sites have been quick to mention today — a goat grazing service to help clear out unwanted vegetation. It’s called Amazon Home Services, and it puts Amazon squarely in competition with the likes of Yelp, Angie’s…
  • Apple will let you trade in your Android phone toward a new iPhone

    31 Mar 2015 | 1:10 am
    Apple has expanded its trade-in program to include Android phones, BlackBerrys and Windows Phone handsets, the company confirmed on Monday. Users will be able to trade in their phones from other platforms in Apple stores in the U.S., UK, Canada, France, Germany and Italy via its iPhone Reuse and Recycling Program, and receive a gift card to use at Apple stores. The news was first reported by 9to5Mac earlier this month.The move is likely part of a larger effort to increase conversion rates from non-Apple smartphones to the iPhone and increase hardware sales.Previously, Apple updated its…
 
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    eMagine's B2B Blog

  • Designer 101: The User Experience Design Umbrella

    Fallon Boegemann
    31 Mar 2015 | 8:06 am
    This post is the beginning of a new Web Design series written by our Senior UX Designer, Fallon Boegmann. Enjoy! Who is your designer, really? The age-old idea of a traditional designer is vastly outdated; today there are numerous experts in the field, each focusing on different aspects of design: visual layout, user’s point of view, or with the product in mind. With different modes of thinking, the idea of a traditional designer began to evolve into several species of design-folk. Graphic, visual, web, print, UX, UI, usability… the list of types itself is forever expanding. To choose…
  • emagine’s Employee Spotlight: AnnaMarie Tush

    emagine
    30 Mar 2015 | 6:59 am
    We’re back with our third feature of our Employee Spotlight series where we ask our employees what their life is like inside and outside emagine. We want to give you the ability to hear a little more personal side from employees in varying roles at our company, not just what you read from their blog posts. This month we are excited to feature another member of our Digital Marketing Team, AnnaMarie Tush, who has been with emagine for over a year. As a kid, what did you want to be when you grew up? A doctor or a nurse. In your own words, what is your job description? My job is to optimize…
  • 5 Ways to Increase Your Bounce Rate

    Annamarie Tush
    26 Mar 2015 | 7:29 am
    Lets face it, with diminishing attention spans you do not have much time to keep a user on your website once they get there. According to Statistic Brain the average attention span of an average user is 8 seconds, that’s right folks 8 seconds. That’s shorter then the attention span of a goldfish that has a 9 second attention span. This doesn’t give you much time to make a first impression. No matter what business you’re in, the last thing you’re going to want to do is deter people from spending time on your website. Now lets take a look at 5 things that that will cause me to leave…
  • Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.

    Alicia Hale
    25 Mar 2015 | 8:46 am
    If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” The masthead image within this email featured a cell phone, with the first new feature mentioned in the first paragraph referring to three new “Mobile App Analytics” reports now available within Google Analytics. If you’re familiar with the news that on February 26, 2015 indexed mobile apps began to influence search results, and with the phrase “Mobilegeddon,” this email must have seemed incredibly…
  • Is Facebook Still Relevant for B2B?

    Hannah Beacham
    24 Mar 2015 | 6:02 am
    As a digital marketing firm we get questions daily about how different strategies can work for our clients. One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” the answer is more complicated than a yes or no, as most things are in marketing. Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page? Take control of your online reputation. A free opportunity to promote and brand your company. A place to advocate your employees and the good your…
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    online super ninja

  • How to Get More Comments on Facebook

    Katie Lance
    30 Mar 2015 | 6:35 am
    If a Facebook post garners no comments, does that status actually exist? Perhaps that philosophical question is best put to the test by investigating how exactly to amp up the number of comments on your own posts. But how to do this? Short of begging and pleading for comments (and you don’t want to do that), how can you convince your Facebook audience to engage with your posts? An Adweek article offers a set of statistics that may chill you if you’re looking to develop and maintain a consistent audience: Less than 10 percent of a page’s fans see most of its posts Many fans will never…
  • How to Double Your Email List (In 90 Days or Less)

    Jenna Dalton
    27 Mar 2015 | 1:23 am
    So you wanna double your email list, hey? The problem is you’re overwhelmed. There are so many different tactics you could try you don’t know where to start. You could run Facebook ads. Start doing more YouTube videos. Put a pop-up on your site. Create a 30-day challenge. All of these tactics could absolutely help you get more subscribers. But how do you know which one to choose? Well, to be honest, I wouldn’t choose any of those. I’d pick guest blogging. Why? Because I used guest blogging to double my email list in less than 90 days. And I’ll show you how to get results like that…
  • How to Snag Online Attention with a How-To or List-Style Post

    Mickie Kennedy
    24 Mar 2015 | 2:18 am
    Increasingly popular ways of drawing online attention are How-To and List articles.  They’re also some of the easiest content to create. As evidenced by the population of Pinterest, YouTube, Instructables, and a million other crafty websites, we citizens of the internet really do love anything remotely instructional. We also love to share photos of when it does or doesn’t work out (See: Pinterest Fails –nailed it). And don’t forget sites like BuzzFeed, the undisputed masters of the List post. Not only are these articles a fantastic method of pulling clicks into your website, but…
  • Q & A from John Paul Aguilar – The Blogging Entrepreneur

    John Paul Aguilar
    22 Mar 2015 | 2:55 am
    Tell us a little bit about you and how you got into blogging? To make a long story short, in 2002 I had a kidney transplant, and to make extra money, I started looking to the internet. I started with Ebay selling then Affiliate marketing and then MLM.  I had success with all 3 over a few years, so I decided to start a blog. The goal of the blog was to share the things I was doing to make money online, and slowly, the blog has grown to much more. Why do you think blogging is a good business? Blogging is a great way to share what you know and how you can help people in a soft selling type of…
  • 12 Most Effective Ways to Create Irresistible Content

    Alan Young
    18 Mar 2015 | 6:08 pm
    Today I’m very excited to share with you an excerpt from Scott Aughtmon’s book “51 Content Marketing Hacks: Extraordinary Lessons on Creating Content That Will Help You Sell More and Gain More Customers” For those who don’t know Scott yet he’s the person behind a popular infographic 21 Types of Content We Crave. He’s a regular contributor to ContentMarketingInstitute.com and he’s also written for other sites such as 12Most.com and Problogger.net and he’s the author of 2 books called How Your Business Can Survive and Prosper in a…
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    A Fresh Los Angeles SEO Services Company | LA Fresh SEO

  • Are You Making These 5 Small Business SEO Mistakes?

    Jason McKim
    25 Mar 2015 | 7:12 am
    Don’t you just love posts like this? You know, the ‘Are you making these mistakes in your business?’ ones? The ones where you go and look to simply reassure yourself your SEO and marketing strategy is on point… …only to realize you are indeed, making one of the listed mistakes? Well rest assured this post […]
  • Traffic Or Rankings: What Does Your Business REALLY Need?

    Jason McKim
    17 Mar 2015 | 1:08 pm
    “I want my website to rank on Page 1…” This is a common thing I hear when talking with potential clients about marketing solutions for their business. Usually I followup by asking if rankings is really what they want. Maybe what they actually want is customers coming through the door or the phone ringing. If […]
  • 5 Ways To Measure The Effectiveness Of Your SEO Strategy

    Jason McKim
    14 Jul 2014 | 5:12 pm
    Developing a website so it becomes successful takes a lot of trial and error trying to find out what works and doesn’t. With so many tools available in the market to help you track your success, it’s no wonder that getting side tracked is very easy. However, thanks to the online explosion we have many […]
  • Semantic SEO: The Semantic Web And What It Means To You

    Jason McKim
    22 May 2014 | 6:17 pm
    Semantic SEO is a product of the internet changing in so many ways to improve the user’s search experience. Each year developers are coming up with creative ways to communicate with people and the web. One concept which is dominating the web in recent years is “Semantic Web,” which is an extension to the current […]
  • The Benefits Of Using Google Webmaster Tools For Your Business

    Jason McKim
    4 May 2014 | 5:04 pm
    Google’s domination over the web extends far beyond the search engine into tools that help website developer’s fine tune their websites. The mechanics of search rankings has changed so much over the years that there are now 200 ranking factors that determine where your site will appear in the search results. Luckily, Google has a […]
 
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    Clear Sky SEO

  • Recovering from a Google Penalty in 2015

    Lola Colums
    9 Mar 2015 | 8:31 am
    One of the most frustrating experiences that any small-to-medium sized business can experience in their marketing efforts is the infamous Google penalty – known in some circles as the Google “slap.” The scene is the same; one night you shut down the computer after a long day’s work, only to fire everything up the next day to notice that your rankings have taken a nosedive for specific keywords. What’s happened is that Google has released an update to its Search algorithm; this update has targeted one or more of the methods you use for promotion. The Google Penguin and Google Panda…
  • 5 Reasons to Mobilize Your Website

    Lola Colums
    5 Mar 2015 | 7:30 am
    More so than ever before, people are visiting websites via small digital devices. From smartphones like the Samsung Galaxy and iPhone to tablet computers like the iPad, mobile consumer electronics now comprises a robust industry, to the tune of over 5 billion customers or subscribers. Thus owning a desktop or laptop computer is no longer the only way to visit a website. As a small business owner, gaining and retaining a sizeable online clientele is especially crucial. Here are five great reasons to mobilize your website: Mobile Websites Are Faster The ideal small business web development team…
  • Maximizing Your Reach with Local SEO

    Lola Colums
    2 Mar 2015 | 7:29 am
    If you are a small business owner who is looking for a low-budget SEO solution, it may be time to rethink your approach to local SEO. Some methods of local optimization are entirely free, some require an upfront cost, and some require ongoing fees. This allows business owners a multitude of options to easily work budget SEO services into their marketing plan. SEO in Content Consider refreshing your current website content and blog posts, and adding the cities you serve to the content –particularly the headlines. For example, something along the lines of “Proudly Serving Portland Oregon”…
  • Infographic | New Year, New SEO

    Lola Colums
    23 Feb 2015 | 8:09 am
    As we take the time to glance over the past year’s successes and failures of our business, and look for new opportunities to improve our businesses, SEO must not be ignored. The new year is the perfect time to adopt a new SEO strategy to help you get ahead and achieve your business goals. So how do you go about creating a new SEO strategy for your brand? The world of SEO is constantly changing, and Google makes up to 500 changes to their algorithms each year. Making sure you’re on top of all the latest trends and fads in SEO is crucial if you want to be successful in the online market. If…
  • Slideshow | Expert Tips for Small Business Content Marketing

    Lola Colums
    17 Feb 2015 | 1:55 pm
    If you own or manage a small business, you likely have your hands full and your desk cluttered with the daily on goings and responsibilities of your business.  No matter how busy you find yourself, it is essential that you make the time to keep up with your brand’s online presence. However, many business owners struggle with keeping up with the latest SEO trends and strategies. Creating a comprehensive SEO campaign that includes content marketing strategy is the best way to help your business stand out and get ahead of the competition. If you are looking for a way to get your business…
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    liberonet.co.uk

  • How to Blog Properly: Don’t Always Blog!

    Zoe Rigley
    10 Mar 2015 | 9:51 am
     It’s common knowledge that blogging is a great benefit for business. Businesses with blogs typically have 97% more inbound links, and over 400% more indexed pages in search engines. It also has great benefits for your brand, including consumer trust, and engagement. But are these benefits purely because blogs exist?Many businesses take this information, and simply create a blog, churning out 1-2 posts per week or month depending on available time & industry type. And most of these blogs fail to gain more than a little attention, if any at all. So what’s being…
  • Prestashop Advanced Development Training Event

    Zoe Rigley
    5 Mar 2015 | 7:54 am
    We regularly work with Prestashop, who provide training courses in many aspects of Prestashop development & management. The courses we teach are aimed at high-level PHP developers, wishing to refine their skills in the Prestashop E-Commerce System.Last week, we ran one of these events, and we’d like to say thank you to all who attended. There were plenty of great questions, and the session ran incredibly smoothly. We’re glad everyone learned a lot!If you have any follow up questions you’d like to ask, feel free to get in touch with us!Find out more about our status as a…
  • Web Developer Jobs Warrington – Lead PHP Developer

    Daniel Pala
    2 Mar 2015 | 9:00 am
    This position is a great opportunity for a talented back-end web developer to join a fast-expanding web agency, Libero Net at the base of our operations in Warrington.Working in our new office conveniently located just outside the centre of town in Latchford, just a short distance from the two railway stations and bus stations.We are looking for an enthusiastic & committed web developer to join our fast growing agency. Joining our already strong team you will be developing high quality websites and ecommerce solutions for new clients as well as developing the websites of current…
  • Back End Web Developer Full Time Position

    Daniel Pala
    27 Feb 2015 | 1:10 am
    Salary: £18,000 – £35,000This position is a great opportunity for a talented back-end web developer to join our fast-expanding web agency, Libero Net, at the base of our operations in Warrington.The position will be working in-house, in our office conveniently located just outside the centre of town in Latchford, a short distance from the two railway stations and bus stations.We are looking for an enthusiastic, committed and forward thinking web developer to join our fast growing agency. The successful candidate will be joining our already strong team and you will be developing high…
  • Prestashop Cloud vs Prestashop Download: What’s the difference?

    Zoe Rigley
    16 Jan 2015 | 8:45 am
    Today, Prestashop announced a huge update to their services (and a very sleek-looking redesigned website!).In addition to the free, downloadable E-commerce software, Cloud services have been released! As an official Prestashop agency, we’re very excited. In line with this, the pre-existing services have been renamed Prestashop Download, and the new, cloud-based E-Commerce store hosting services are called Prestashop Cloud.We’re fans of the Prestashop system already. We love it, as developers and web designers, for many reasons, including Amazon integration and the massive range…
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    Brent Carnduff

  • Our Brand Consolidation: Echelon SEO + Advisor Web Marketing + WP Subs

    Brent Carnduff
    12 Mar 2015 | 8:37 am
    Over the past year or two, we have experimented with splintering and hyper-targeting our marketing services – creating Advisor Web Marketing to focus on Financial Advisor marketing, WP Subs to offer WordPress subscription marketing packages, and leaving Echelon SEO to work with small businesses. The hope was that it would add clarity to our services, help us to be more easiley found for those services, and allow for easier and more targeted communication with our different perspective client segments. Although it has been successful in some respects, particularly with Advisor Web…
 
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    EPIC Creative

  • Why your website needs a professional look

    Epic Creative
    16 Mar 2015 | 2:45 am
    Your website first impression is very important for your customers whether to buy or not from you. If you have not taken the advantage of professional design and latest technology then you are not on the right track. Your business website is the most important element to showcase your services and product to your perspectiveContinue reading →
  • Epic Offers Website Design Services in Dubai at Cheap Prices

    Epic Creative
    12 Mar 2015 | 12:30 am
    Epic Creative is a Dubai based website design and development agency offering web design services at low prices without compromising on quality. We have in-house team of creative and talented professionals who will be working on your project till successful completion. Once you hire our company you will realize from day one that you areContinue reading →
  • 4 things you must know about Web Design

    Epic Creative
    9 Mar 2015 | 5:49 am
    With the rapid growth of internet users a nice looking website has become the most important element of every business. As with the passage of time like other things web design trends are also changing and to remain ahead in the competition one must have to cope with those changes. Here are some points whichContinue reading →
  • Why to choose a reputed Agency to design your website

    Epic Creative
    7 Mar 2015 | 3:16 am
    A Website which is designed in a professional way is the first step to make a great online presence. Although a lot of helpful materials are available online to help you building your own site but it is not a wise decision to make your business webpage without any technical knowledge and it will beContinue reading →
  • How to Design a Great Hotel Website in UAE

    Epic Creative
    2 Mar 2015 | 3:39 am
    Having an eye-catching design for your hotel website is a great way to show off your services in a nice way. When you are operating a business in hospitality you will definitely want to make sure that your website looks professional and generate more sales by attracting more visitors. Your hotel needs a strong webContinue reading →
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    Six Degrees Digital Media

  • How Dungeons and Dragons Made Me Better At Marketing

    Tricia-Nicole Noland
    30 Mar 2015 | 10:34 am
    Let’s imagine you’ve banded together with a party of three other adventurers. You’re headed through an area riddled with large stone columns on your way to defeat a troll or a dragon or perhaps even your business’ competition. You’re pretty sure you know 100% what you are doing, so you barrel through the area with… The post How Dungeons and Dragons Made Me Better At Marketing appeared first on Six Degrees Digital Media.
  • What’s a DM? Twitter Lingo Simplified

    angmoore
    27 Mar 2015 | 10:47 am
    Twitter is a very popular networking tool for many business owners. It is free, the sign-up process is simple and there are many advantages to having a business presence on the site. There are also advertising options and other ways to boost your posts’ visibility and enhance your professional account. So many people are on… The post What’s a DM? Twitter Lingo Simplified appeared first on Six Degrees Digital Media.
  • 5 Stats On The Power Of Online Reviews

    angmoore
    25 Mar 2015 | 10:34 am
    The post 5 Stats On The Power Of Online Reviews appeared first on Six Degrees Digital Media.
  • How Google’s Autocomplete Could Harm Your Business

    angmoore
    23 Mar 2015 | 10:44 am
    If you’re a popular brand, you might want to be on the lookout for your competitor’s names popping up in the autocomplete results on Google. From The SEM Post: “For example, if you search for Macy’s, but don’t quite hit enter right away, Google will auto suggest eight different competitors to Macy’s. It does not show… The post How Google’s Autocomplete Could Harm Your Business appeared first on Six Degrees Digital Media.
  • Common Facebook Terms Explained

    angmoore
    20 Mar 2015 | 11:12 am
    Understanding Facebook is important for today’s business owners. Massive numbers of people are using this social media platform today. If you wish to stay ahead of your competitors and gain a competitive edge in any industry, being on Facebook and understanding the most important features is crucial to your success. Friend or Fan A Facebook… The post Common Facebook Terms Explained appeared first on Six Degrees Digital Media.
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    CallRail » Blog

  • Call Tracking for Landing Pages and Subdomains

    Erica Campbell
    19 Mar 2015 | 9:03 am
    Targeted Landing Pages and Subdomains for Campaigns By now, you probably know the importance of using targeted landing pages for your online marketing campaigns. In fact 48% of marketers build a new landing page for each marketing campaign and 68% of B2B businesses use landing pages to capture sales leads for future conversions, according to Marketing Sherpa. It’s easy to understand why they’re so popular. Landing pages allow you to generate and capture leads while using marketing automation software like HubSpot. If set up properly within Google Analytics, these landing pages…
  • Why Coca-Cola is Replacing Voicemail With Text Messaging

    Mark Sullivan
    12 Mar 2015 | 9:03 am
    Texting Is Finally Making Inroads Into the Corporate World Recently Coca-Cola CIO Ed Steinike announced that the company would be ditching its office voicemail “to simplify the way we work and increase productivity.” While many of us with smartphones have been opting to text over leaving a voicemail for years, this is one of the largest companies to officially make the switch. Bloomberg talked to the company to get more insight before publishing this great piece on the soda giant’s move. Below is a snippet of the piece. What struck me as interesting was the comment at the end by Amanda…
  • Why You Need Call Tracking for Your Client Campaigns

    Erica Campbell
    12 Mar 2015 | 8:29 am
    As you look to optimizing your marketing budgets ad spend for your clients, and show them the value of an agency’s perspective, take a look at the new analytics packages around voice-to-voice. Find one with a feature and integration set works for you and you can phone in a client-pleasing quarterly report. Learn more about tracking for your client’s campaigns at Hubspot.com.
  • The Blind Spot in Your Analytics: The Phone Call

    Mark Sullivan
    9 Mar 2015 | 9:02 am
    Have you noticed your company’s phone ringing more often over the past year? The Increased usage of smartphones has resulted in a rise in inbound calls. In fact, inbound calls for small and midsize companies increased by 24 percent in 2014. In an age where two-thirds of Americans carry a smartphone your business telephone is no longer the wallflower that it used to be. Consumers are using these palm-sized computers to find, research and communicate with businesses that carry the products and perform the services they need. With so much functionality in one piece of technology, moving…
  • CallRail Co-branding: Brand Consistency for Your Call Tracking Clients

    Erica Campbell
    25 Feb 2015 | 8:36 am
    The Look You Want, The Features They Need CallRail Co-branding allows you to keep your clients immersed in your brand, while providing them with all the features they need to get the most out of their call tracking experience. Customizable Features for Brand Consistency Create a custom subdomain for your client login page, featuring your agency name Upload your logos, and have them appear on your login page, dashboard, and in email notifications Set custom colors for your navigation bar, dashboard background, and icons Give Your Clients the Power of Call Tracking  Keep a consistent…
 
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    Broke Bloke Blogs

  • 10 Things You Should Know When Starting A Blog

    Broke Bloke
    29 Mar 2015 | 7:00 pm
    Ask any top blogger in the blogosphere and he/she will tell you that they all struggled with starting their blog, and every wannabe guru had a bag of tricks they were eager to sell. Blogging has been around for a long time and has picked up over the last decade. Blogging is a highly competitive space as even […]
  • 5 Customer Delight Growth Hacks To Create A Positive Emotional Reaction

    Broke Bloke
    25 Mar 2015 | 9:00 pm
    Pamela walked into the room ecstatic, claiming she solved her businesses biggest problem. I did it, she said. I just got an update from my team that my decision to invest in WebEngage the on-site customer engagement suite had solved my biggest business problem. And its only been a month since the installation. It took me a while […]
  • Jon Haver’s First Year of Blogging

    Broke Bloke
    22 Mar 2015 | 7:00 pm
    First Year of Blogging is a series of interviews with top bloggers around the globe in various niche markets. As the title suggests these interviews looks back on the blogger’s first year experience and what it was like, what they went through and what advice they can offer new bloggers and bloggers in their first […]
  • Revive Old Posts to Generate Search Traffic, Social Shares & Comments

    Broke Bloke
    18 Mar 2015 | 5:45 pm
    Yes, my friend. You read it right. You can revive old under-performing articles on your blog to drive new search traffic. I’ve been doing this on all my blogs. Old articles that never really drove search traffic or even shares are now working just the way I want them to. More shares and the search traffic […]
  • How to Build Social Influence on Twitter & Dominate Your Niche

    Broke Bloke
    15 Mar 2015 | 9:00 pm
    Influence is everything when it comes to selling. As marketers and bloggers we are expected to hone both the skills of a marketer and a salesman so that we can make money blogging. The birth of social media has simply made it even more difficult as people on the web pay way less attention than […]
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    Four Dots

  • Four Dots Team Members at Google Academy

    Radomir Basta
    31 Mar 2015 | 5:00 am
    Last week, three Four Dots team members had an opportunity to participate in a two-day training for Google Fundamentals and Search exams at IT Academy in Belgrade. The training was designed to help search engine marketers learn more about online advertising best practices and prepare for Google certification exams. Naturally, we also tried to engage in some networking, however, our efforts to optimize our in-room visibility somehow fell on deaf ears. Seeing how we’ve covered all the crucial aspects of a decent exposure increasing strategy, from meta elements (name tags) to improving…
  • 7 SEO Mistakes That can Hurt your Business

    Radomir Basta
    18 Jan 2015 | 11:56 pm
    “SEO is a field that changes over time, and the most successful SEOs embrace change and turn it into an opportunity.” The 2010 quote by Matt Cutts was an early implication of the extent to which the search ecosystem was bound to change over the next few years. Indeed, the field kept developing, always raising the bar for content quality and online marketing innovation. Correspondingly, as search algorithms advanced, webmasters and their client companies needed to rethink most of their strategies in order to climb the SERP ladder. Considering such a rapid pace of change, it is easy to see…
  • Build it and Make them Come: SEO Guide for Small Businesses

    Radomir Basta
    11 Jan 2015 | 7:37 pm
    Much like most other website marketing strategies, SEO is a process rather than a set of rules. This is especially true in recent years when most marketers have started focusing on content value rather than the number of backlinks. With SEO past its infancy phase, creativity and research are the main determinants of successful online exposure development. When combined with other website marketing strategies, SEO brings not only traffic, but also increased conversion rates and this is probably the main reason why businesses keep exploring this field. In the realm of small businesses, advanced…
  • Inbound Marketing Strategies for a Holiday Campaign

    Radomir Basta
    31 Dec 2014 | 10:06 am
    Our way to help you with organizing holiday campaigns trough easy to scan infographic  with some basic strategies and ideas  for  proper holiday inbound marketing campaign. We colored it in Christmas colors as well. Happy holidays guys The post Inbound Marketing Strategies for a Holiday Campaign appeared first on Four Dots.
  • Redefining Google Search for 2015

    Radomir Basta
    30 Dec 2014 | 7:29 am
    With another year of accelerated digital development behind, the search ecosystem hardly resembles what it used to be only a couple of years ago. Looking back at its initial stages, one can easily identify the major updates that defined how webmasters should approach the practice in the years to come. Clearly, the greater the number of companies that explore SEO opportunities, the more sophisticated Google’s algorithm becomes. In 2014, the search giant kept improving its service to adjust it to current browsing behavior and this naturally forced webmasters to reinvent their strategies.
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    Techtunerpage

  • HTML5: What? Why?Features?How to use?

    masudulislamsajal
    30 Mar 2015 | 3:02 pm
    Hello visitor! Thanks for visiting and reading my article. I will discuss about html5. What is HTML? Html is a markup language. The post HTML5: What? Why?Features?How to use? appeared first on Techtunerpage.
  • Microsoft Excel:What?Window Introduction and Basic

    masudulislamsajal
    25 Mar 2015 | 10:19 am
    Hello Visitor! I am going to share some information about Microsoft excel. Today’s Microsoft excel topic is, what is Microsoft excel? Microsoft The post Microsoft Excel:What?Window Introduction and Basic appeared first on Techtunerpage.
  • Google Search Tips:How to Easily Get Your Information

    masudulislamsajal
    22 Mar 2015 | 9:54 am
    You are working online but without using Google search it’s not possible. We search things in Google regularly. I am going to The post Google Search Tips:How to Easily Get Your Information appeared first on Techtunerpage.
  • Online Marketing? How to Do Online Marketing?

    masudulislamsajal
    17 Mar 2015 | 10:21 am
    What’s up visitors? I hope all you are well. Today i am going to discuss about online marketing. There are many types The post Online Marketing? How to Do Online Marketing? appeared first on Techtunerpage.
  • Affiliate Marketing: What Should Do Before Starting

    masudulislamsajal
    15 Mar 2015 | 10:01 am
    We all want to earn online. But how to earn online? We don’t have best ideas about how to make money online The post Affiliate Marketing: What Should Do Before Starting appeared first on Techtunerpage.
 
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    Ethical SEO Consulting

  • The Problem with Call Tracking and a Solution

    John Van Bockern
    26 Mar 2015 | 9:47 pm
    Call Tracking Can be a Major Issue for Local SEO if Used Improperly. Here’s Why: Call tracking systems use javascript to display numbers dynamically depending on where the visitor came. […] The post The Problem with Call Tracking and a Solution appeared first on Ethical SEO Consulting.
  • Google My Business Update: Enhanced Photos

    Casey Meraz
    24 Feb 2015 | 11:29 am
    One thing that is certain in local search is change. Today I noticed on the Local Search Forum that Google Upgraded their My Business page in the photos department. From […] The post Google My Business Update: Enhanced Photos appeared first on Ethical SEO Consulting.
  • SEO For Realtors in 2015: Where You Should Be Focusing

    Casey Meraz
    9 Feb 2015 | 11:22 pm
    Recently I have been traveling quite a bit speaking at different events across the country to present a variety of marketing topics. One of the more recent events took place […] The post SEO For Realtors in 2015: Where You Should Be Focusing appeared first on Ethical SEO Consulting.
  • Spammers Keep Spamming Local Listings

    Casey Meraz
    11 Dec 2014 | 7:13 pm
    Warning: This is mostly just a rant If there is one thing I’ve learned over and over again in SEO it’s that spammers will keep on spamming. Back in July […] The post Spammers Keep Spamming Local Listings appeared first on Ethical SEO Consulting.
  • Easily Create a Google Webmaster Tools Disavow File

    Frank
    26 Nov 2014 | 1:56 pm
    It has come to my attention recently that some business owners and webmasters have a hard time creating and properly formatting a disavow file for Google. To help I wanted […] The post Easily Create a Google Webmaster Tools Disavow File appeared first on Ethical SEO Consulting.
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    Voted #1 Miami SEO Company

  • Weekly Link Tips (#1): DoFollow LinkedIn Links

    Ryan Stewart
    31 Mar 2015 | 12:00 am
    This is the first post of many in a series that I’m calling “Weekly Link Tips”. Each post in the series will detail a high quality, dofollow and high authority backlink that I secured. The goal of these posts will be to help you build scalable, quality and free links. These won’t be my traditional long form posts – they’ll be quick, dirty and to the point. Enough small talk – let’s get into the first link tip. Got a great link tip? Send us an email and we’ll reward you with a kick ass link from the post when it goes live! HELLO@WEBRIS.ORG…
  • How to Perform a Technical SEO Audit

    Ryan Stewart
    29 Mar 2015 | 7:00 am
    Technical SEO is a form of art. Unfortunately, it’s also dying one. It requires an in depth knowledge of SEO best practices, Google’s algorithm updates, UX and how websites function. This guide contains the exact process we use to perform our award winning technical SEO audits for our clients. Want us to perform this service for your website? Click here to get in touch. The post How to Perform a Technical SEO Audit appeared first on Voted #1 Miami SEO Company.
  • The Guide to Online Reputation Management & Bad Reviews

    Ryan Stewart
    25 Mar 2015 | 3:03 pm
    Having issues with bad online reviews? This post contains inside information that reputation management agencies charge thousands for. It has 2 parts: Part 1: Cleaning up Bad Reviews in Google Searches Why your branded keyword searches are so damn important The truth about “removing” negative reviews How to replace bad review results with quality brand properties Part 2: Cleaning up Bad Reviews from Review Sites How to improve your Yelp reviews How to improve your Google Places reviews How to deal with bad reviews around the web Want this service done for you? Get in touch. Part…
  • The Complete Guide to Blog SEO

    Ryan Stewart
    18 Mar 2015 | 2:05 pm
    I’ve driven over 10,000,000 organic visits for websites over the last 8 months. This post is an actionable guide that goes into painstaking detail showing exactly how I optimize those blogs for search engines. Before I get into the guide, I’m going to show you some screenshots from my Google Analytics account: I’m not showing you these to beat my chest. I’m showing you to prove what I’m going to tell you works. This Guide contains the exact process I use on my blogs and those of my clients. This is my ultimate guide to blog SEO. In it, you’ll learn: How to…
  • Steal My SEO Dashboard for Google Analytics

    Ryan Stewart
    3 Mar 2015 | 3:36 pm
    I refuse to spend more than 10 minutes a day in Google Analytics. That’s why I set up Dashboards in my accounts. You can add up to 12 Reports (or “Widgets”) to each Dashboard. It’s the easiest way to visualize related data into one manageable screen. I built a kick ass Dashboard dedicated to SEO. It gives me everything that I need to analyze a website in one simple screen (see below). A really cool feature is the ability to share Dashboards with a link. If I send you the link to my Dashboard all you have to do is click it. The Dashboard will auto upload to your Google…
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    Search Factory

  • SEO Basics – Page Titles and Meta Descriptions

    Yvette Callanan
    30 Mar 2015 | 11:53 pm
    No one has time to read a 1000 word article for an SEO answer you want in seconds. Get quick answers to some basic SEO questions that get searched all the time! Page Titles What are page titles? Page titles or Title Tags are a meta tag which sits in the <head> section of your website. Like the title of an assignment, book or newspaper, it tells people what a page is about before visiting the page and to help determine whether a page is relevant enough to rank in search results for certain search terms. Why are page titles important? Page titles are one of the most important on-page…
  • Why Your Business Needs A Blog

    Luke Richardson
    29 Mar 2015 | 11:31 pm
    As a business owner or marketing manager, your time is precious, and the need to prioritise time cannot be taken lightly. Usually, tasks that aren’t seen as important to the greater cause get cut, and sadly one of these tasks is blogging. Blogging usually falls under the category of ‘value adding’ and is normally not seen as a key driver to achieving marketing KPIs. But I am here to tell you that is just not true. Regardless of the size of the business or if you cater to the B2C or B2B sectors, a blog for your business is a marketing powerhouse that deserves attention, and here’s…
  • Digital Weekly Wrap-up – 27th of March 2015

    The Search Factory Team
    26 Mar 2015 | 10:29 pm
    Today we have the week in digital news wrapped up in one convenient read. Tune in every Friday for the Search Factory industry weekly wrap-up covering the latest in SEM, SEO, social media and marketing news. WHAT’S NEW IN SEM THIS WEEK? Title: Is Google Removing Line Separator Between Organic and Paid Results? Summary: Google is testing removing the divider between the Paid Search Listings and Organic Search Listings across its search engine. This may lead to more search confusion among users. Read more here! Title: Product Ratings Launch in UK, France and Germany Summary: Good news for…
  • Attribution Analysis – #SFGettingSmarter

    The Search Factory Team
    26 Mar 2015 | 7:33 pm
    This week in #SFGettingSmarter, Matt discusses the important topic of attribution. Do the terms first interaction, last interaction or assisting interaction mean anything to you? Do you know how to create an insightful attribution report? In this session Matt covers the fundamentals of attribution, different attribution models and how to utilise this data in your digital strategy. Watch the full session below. A common misconception is that each online marketing channel is a standalone medium when it comes to generating results for your brand. The issue with this view is that you are not…
  • Four B2B Marketing Techniques Using Google Adwords

    George Mortimer
    24 Mar 2015 | 11:19 pm
    B2B Marketing is always a tricky area to gain traction and obtain quality leads for your business sector. There are multiple ways to utilise B2B marketing effectively and different strategies you can deploy. Below are 4 B2B Marketing techniques Search Factory finds most effective when using Google Adwords. Branded Remarketing A lot of Business to Business decisions can be a long window to conversion, as there may be a tender process and contracts being written up, as well as other steps which delay everything. What better way to keep your business top of mind and overall brand awareness up…
 
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    Crush Local

  • How To Do Local Search Optimization in 2015

    Patrick Scully
    14 Mar 2015 | 6:25 pm
    Local SEO is Your Friend This Year, But It Takes Time Local search is different, and that is not something that everyone understands. While organic search results are updated consistently, and some rumors swirling that it’s almost to the point of a non-stop, real time update, Local search results are updated only so often. Google is still figuring out local search, as all search engines are.  You can clearly see the difference between a local business trying to rank and let’s say a blog for jet ski aficionados.  There are naturally additional signals present with a local…
  • Breaking Down Local SEO Services Pricing

    Patrick Scully
    5 Mar 2015 | 2:03 pm
    A Guide To Local SEO Services Pricing Pricing is always such an ugly topic when it comes to SEO, and especially Local SEO services pricing. When dealing with Local clients, money typically is not overflowing from their business checking accounts looking for a home with your search marketing services. As a quality marketing shop we think pricing should be last on our client’s mind: our shiny results and amazing customer service are worth it, right?!?!? Unfortunately, local SEO costs are typically the first thing on a local business owner’s mind. Let’s get a couple things…
  • Business Review Sites

    Patrick Scully
    3 Mar 2015 | 8:17 pm
    What Business Review Sites Are Worth Worrying About? Local business owners around the world are starting to see the importance of online reviews show up in local search. But what business review sites are worth sending customers to reviews your business on? We will go over the top 5 below as well as the correct strategy for making new reviews help your Local SEO strategy. Use reputation marketing tools to help collect more 5 star testimonials, especially if you are finding it hard or forgetting to ask. They are huge for local SEO and for online conversions. Quick Tips On Creating Profiles On…
  • Use Location Pages Properly When Doing SEO For Local Search

    Patrick Scully
    1 Mar 2015 | 6:18 pm
    Location pages are a new necessity when doing SEO for local search. When created, formatted and used correctly, they can be killer for your search engine rankings and traffic.  Why? Two main reasons: They are a great centralized place to get all the local schema data search engines love onto one page It gives your users the information they are looking for which is a sign you are focused on your User Experience   So what exactly is a location page? Simply put, it’s a web page dedicated to your location (or locations!) This is great for multi-location businesses and something large…
  • Local Citations: A Step by Step Guide

    Patrick Scully
    23 Feb 2015 | 2:50 pm
    Research shows that a a large percentage of local buyers use local search to find businesses around them they are in the market for in order to read local reviews from their friends and neighbors. Upon reading favorable reviews, the purchase, sale or transaction is made in person. This is why local citations are so important.  The more places you have your business correctly listed and available to be reviewed online, the better your rankings are plus the higher chance your customers will read and leave reviews for your business. While there are many ways to rank higher in search engines,…
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    SEO Ground

  • All Search Engines Stop Words

    AKS RAJ
    25 Mar 2015 | 11:16 pm
    The word that is not considered by search engines is called stop words; it is not mean that they are bad or worthless words. Basically these stop words are so common and occupy the disk space on server of search engines and these words are also reduce speed of SE, So that search engines are avoid these words. A ending low sent weren't able enough lower serious we've about entirely ltd seriously what above especially M seven whatever abroad et made several what'll according etc mainly shall what's accordingly even make shan't what've across ever makes she when actually evermore many she'd…
  • 10 Best High PR PDF submission website List

    AKS RAJ
    25 Mar 2015 | 3:59 am
    In this new age of SEO there are many new update are live. A lot of old techniques are drop in cold bag. Many old tricks come out in new form. In all of them one is PDF submission and PPT submission. This SEO technique is good source of traffic to your website. Here I give best 10 PDF submission website that have a high PR and also they are good authority site that hold your document and offer you to get traffic. http://issuu.com  – PR9 http://www.scribd.com  – PR8 http://www.slideshare.net  – PR8 https://www.dropbox.com  – PR8 http://www.docstoc.com  –…
  • Blog Submission site

    AKS RAJ
    27 Feb 2015 | 9:32 pm
    Blog Directory SubmitLinkURL Web DirectorygoBlogzBlog Directory
  • Key to Get Fame on Facebook

    AKS RAJ
    26 Feb 2015 | 11:55 am
    Facebook is platform that getting famous day by day and more and more profile created daily, in millions of account where you are. So how you get famous on Facebook it is not a very easy and also not a very hard. Giving attention pay your time and you get fame.Here are some tips that you can fallow and get an active account on Facebook.....Use link posts to drive people to your websiteLinks are always help full and they give you a good response and live long. A URL or a website or a blog have include itself  what people wants it have image can have videos and also an informative text.
  • Tip to Get Traffic from Twitter

    AKS RAJ
    25 Feb 2015 | 12:08 pm
    There is lots of confusion about getting traffic from twitter. People think that it is not easy to getting traffic from twitter. But it is not true and I am not agreeing that twitter not drive to traffic to your site. Many of us enjoy on twitter and also some are earn from twitter also. As the same as Facebook and Google + ,Twitter is much more interesting. With the help of twitter people who use it get write audience to their blog and web site.Here some tips that you can use to improve your Twitter account and increase traffic to your blog or website.Driving Traffic From Twitter To Your…
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    SEO Ground

  • All Search Engines Stop Words

    AKS RAJ
    25 Mar 2015 | 11:16 pm
    The word that is not considered by search engines is called stop words; it is not mean that they are bad or worthless words. Basically these stop words are so common and occupy the disk space on server of search engines and these words are also reduce speed of SE, So that search engines are avoid these words. A ending low sent weren't able enough lower serious we've about entirely ltd seriously what above especially M seven whatever abroad et made several what'll according etc mainly shall what's accordingly even make shan't what've across ever makes she when actually evermore many she'd…
  • 10 Best High PR PDF submission website List

    AKS RAJ
    25 Mar 2015 | 3:59 am
    In this new age of SEO there are many new update are live. A lot of old techniques are drop in cold bag. Many old tricks come out in new form. In all of them one is PDF submission and PPT submission. This SEO technique is good source of traffic to your website. Here I give best 10 PDF submission website that have a high PR and also they are good authority site that hold your document and offer you to get traffic. http://issuu.com  – PR9 http://www.scribd.com  – PR8 http://www.slideshare.net  – PR8 https://www.dropbox.com  – PR8 http://www.docstoc.com  –…
  • Blog Submission site

    AKS RAJ
    27 Feb 2015 | 9:32 pm
    Blog Directory SubmitLinkURL Web DirectorygoBlogzBlog Directory
  • Key to Get Fame on Facebook

    AKS RAJ
    26 Feb 2015 | 11:55 am
    Facebook is platform that getting famous day by day and more and more profile created daily, in millions of account where you are. So how you get famous on Facebook it is not a very easy and also not a very hard. Giving attention pay your time and you get fame.Here are some tips that you can fallow and get an active account on Facebook.....Use link posts to drive people to your websiteLinks are always help full and they give you a good response and live long. A URL or a website or a blog have include itself  what people wants it have image can have videos and also an informative text.
  • Tip to Get Traffic from Twitter

    AKS RAJ
    25 Feb 2015 | 12:08 pm
    There is lots of confusion about getting traffic from twitter. People think that it is not easy to getting traffic from twitter. But it is not true and I am not agreeing that twitter not drive to traffic to your site. Many of us enjoy on twitter and also some are earn from twitter also. As the same as Facebook and Google + ,Twitter is much more interesting. With the help of twitter people who use it get write audience to their blog and web site.Here some tips that you can use to improve your Twitter account and increase traffic to your blog or website.Driving Traffic From Twitter To Your…
 
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    Red Square SEO Blog

  • WordPress SEO Plugins How-To: 5 Other Plugins To Install And Use

    rssadmin
    26 Mar 2015 | 5:00 am
    Hello, welcome back to Thursday blog on Red Square SEO! After covering two most popular WordPress SEO plugins, WordPress SEO by Yoast and All In One SEO Pack, we’ll conclude this topic with a few more plugin recommendations. Two of them today are very similar in features and how they work to those done last two weeks but are slightly less popular (although growing in popularity). We’re also showing you 3 more plugins that will boost your rankings with improving social signals, creating sitemaps and speeding up your site loading time – all the things we mentioned so many…
  • WordPress SEO Plugins How To: All In One SEO Pack

    rssadmin
    19 Mar 2015 | 2:57 am
    Hello! Welcome back to Red Square SEO Blog! Last week we decided to help you a bit with best SEO plugins for WordPress and how to configure them, so we’re continuing in the same tone! After WordPress SEO by Yoast, next very popular plugin is All In One SEO Pack. It’s not very different from the previous one, but here’s how we configured it on this blog, with screenshots and advice! Just like for any other WordPress plugin, you have to download it first and install on your blog/site. After you did that and activated it, there should be a new All In One SEO item in your…
  • WordPress SEO Plugins How To: WordPress SEO By Yoast

    rssadmin
    12 Mar 2015 | 6:33 am
    Greetings! In more than a few blog posts we mentioned that WordPress is the best option for great SEO. WordPress makes running a site very easy job. It’s easy to create a brand new site, edit it and make it look like you want, and doing SEO isn’t any harder. The initial page title configuration in WordPress is SEO friendly, and it’s easy to add image tags, URLs etc, so basics are covered in default Wrodpress configuration. But don’t stop there! By downloading one of many, many WordPress SEO plugins, you can boost your search rankings even more. Today we will introduce…
  • Local SEO: 5 Quick Tips For Local Businesses

    rssadmin
    5 Mar 2015 | 3:20 am
    Hello, and welcome back! As you may noticed in our last week’s blog and our SEO tips on Monday, we’re trying to put some focus on Mobile SEO. 2015 surely is the year when mobile searches will take over desktop ones, and we will try to help you be prepared for that. In last week’s blog post we gave you some tips for Mobile SEO, and there will be more soon. Today, let’s change the topic just a bit, while still staying in „mobile“ area. Let’s talk Local SEO. Local search ranking factors – from Moz blog survey We will use this handy pie chart made by…
  • It’s 2015: Time To Make Mobile SEO A Priority

    rssadmin
    26 Feb 2015 | 2:48 am
    Hello! We’re back with our blog, and we’re going with another advice. We mentioned this in our SEO tips for this week. The year is 2015, it’s your last call to focus on Mobile SEO and Mobile Marketing! It is a well known fact that more and more people are using their mobile devices to browse the Internet. Just look at yourself, how much time do YOU spend on your phone or tablet?  Let’s hit you with some stats first, just so you see how important Mobile SEO is. Statistics are showing that number of mobile users surpassed the number of desktop users last year already!
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    Clickx

  • Traffic for Free: 4 Quick Tips for Reviving Old Blog Posts

    Tom Ewer
    24 Mar 2015 | 1:07 pm
    If you are a frequent blogger, then chances are some of your most valuable content has been buried within your archives for months or even years. There are topics in every industry that will forever remain of interest to audiences. If you have already written about them then you shouldn’t be wary of revisiting them again. In fact, you can easily do so by producing new and revived content. When attempting to do this, bloggers will often just copy and paste their old blog posts into new ones. However, this can cause problems with duplicate content and doesn’t really offer readers anything…
  • The Right Way to Market Your Business Online (Hint: You’re Not Doing It)

    solomon
    20 Mar 2015 | 4:29 am
    In my last post I discussed how quickly Search Engine Optimization (SEO) changes, resulting in previously successful practices becoming redundant. While the same can also be said for online marketing as a whole, there is one element that has remained integral over the years, yet has largely been ignored. For too long marketers have been casting their net too wide, generating as much exposure for their business as possible, regardless of who it is with. They have failed to focus on what is really important to their business: the customer. Marketers often fail to focus on what is…
  • Why Old School SEO is Dead (And What You Should Do Instead)

    solomon
    26 Feb 2015 | 4:41 am
    Search Engine Optimization (SEO) has been in a constant state of evolution since its inception. What works now may not work tomorrow, and many old school tactics that once brought traffic now have the opposite effect. Yet there are still many so-called ‘SEO companies’ out there engaging in bad practices like social bookmarking, spamming and marketing with ‘spun articles’. Fortunately, these guys are gradually going extinct, because what worked in 2010 just doesn’t work anymore. However, they do still exist. In this post, I am going to focus on what drives high…
  • How to Boost Traffic to Evergreen Posts With a Blog Content Audit

    solomon
    13 Feb 2015 | 7:47 am
    In the world of content marketing and Search Engine Optimization (SEO), there is always room for human error. But that fact is not something you will necessarily be aware of until you perform a thorough content audit. Once you start this process, you will be able to quickly identify and fix issues within your content that are preventing it from realizing its full potential. Further, by performing an analysis of your old posts, you will be able to improve them for greater SEO with simple tweaks. Performing a content audit is also a great means of keeping your posts evergreen. No website is…
  • 5 Strategies for Branding Your Professional Service Business

    solomon
    15 Oct 2014 | 1:00 am
    Whether your practice is established and in need of a refreshed brand identity or you are beginning your practice from scratch, it is important to build the blocks of your brand from the ground up before advertising can organically take place. Your practice must have an identity before the public can properly engage with your brand and choose your services. Start Planning for Success Before putting any marketing strategies in motion, try to answer the following questions to begin cultivating the best brand from your business: Who are you? One of the most important parts of the branding…
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    Sita Gabriel

  • WHAT IS DESIGN?

    Sita Gabriel
    24 Mar 2015 | 9:01 am
    Sita Gabriel %%BLOGDESKLINK%% WHAT IS DESIGN? DESIGN RESULTS FROM human decisions. You can design with intention, which means you have a chance of doing it well, or you can let it happen, which means you’ll probably bungle the job. Design happens whether you’re aware you’re doing it or not paying attention. Nothing is undesigned. Things are badly designed, well designed, and points between. What do I mean by design? Design is how we communicate what an object does, or its function, through its shape or form. Take a baseball mitt. Study it for a bit, and it becomes obvious that your hand…
  • Fresh and Free Udemy Courses

    Sita Gabriel
    21 Mar 2015 | 6:24 am
    Sita Gabriel %%BLOGDESKLINK%% A new batch of free udemy courses have arrived. Enjoy and learn! Creating Social Media Content in Adobe Photoshop* Code: --------- /creating-social-media-content-in-adobe-photoshop/?couponCode=get100 --------- *Faster Smarter Better (Ultimate Online Marketing Blueprint)* Code: --------- /faster-smarter-better/?couponCode=FSBAAP --------- *eCommerce Entrepreneurs: Learn How to Stand Out & Sell More!* Code: --------- /stand-out-sell-more/?couponCode=STANDOUT4FREE --------- *Logo Design Essentials* Code: --------- /logo-design/?couponCode=LOGO --------- *Learn…
  • How I Generated 40K+ Followers on Pinterest

    Sita Gabriel
    19 Mar 2015 | 4:25 am
    Sita Gabriel %%BLOGDESKLINK%% Whats up guys, how are your internet ventures doing? I hope everything is good and you enjoyed my last post on how to create backlinks (high-quality web 2.0) – if you didn’t check it out, you should, I go into detail about everything you need  to know about web 2.0 backlinks and how they can improve your rankings if you keep them updated. Today I want show you how I generated 40K+ followers on Pinterest with only 9 accounts. I have to say, it was not simple, but its sure well worth it as my niche site is getting more traffic and revenue then never…
  • How to Create Backlinks (High-Quality Web 2.0)

    Sita Gabriel
    16 Mar 2015 | 11:51 pm
    Sita Gabriel %%BLOGDESKLINK%% Hey guys, in today’s article I’ll be going through some things which I think you will love. Today I am talking about how to create web 2.0 links which stick and get indexed quite faster. So if you’re having trouble with your money site, just keep reading on and you will learn a few things, helping you to rank faster in Google. To achieve good rankings in Google or other search engine you should make more than 30 web 2.0’s the way I make them. The secret is to make the web 2.0 just like a normal blog. Let’s say your name is John and…
  • Get Unique Articles For Your Backlinks

    Sita Gabriel
    13 Mar 2015 | 10:35 am
    Sita Gabriel %%BLOGDESKLINK%% I don’t know how many of my subscribers go this email and opened it. But if you aren’t on my email list, you should subscribe as I am sharing stuff like this. I am going to show you how to get unique articles for your tiered backlinks. This articles are great for your web 2.0’s or article directory submissions. Let me tell you that they need a little editing, and I’ll show you how to edit them (very simple). I’ve been running a test on one of my sites with unique articles, using this type of articles, and content isn’t that a big king like…
 
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    Jumzle

  • The anchor text – every thing you should know about

    Eslam Yosef
    30 Mar 2015 | 7:18 pm
    The anchor text is the link text. There’re two types of links, the naked link: http://www.Jumzle.com and the link with the text: Jumzle, the text might be any words. Backlinks with anchor text worth more points than naked Backlinks. Also, search engines don’t count all anchor texts equally. There’re six types of the anchor text, The branded match […]The post The anchor text – every thing you should know about appeared first on Jumzle.
  • SEO terms and definitions – The Complete Glossary of SEO

    Eslam Yosef
    25 Mar 2015 | 6:07 am
    Do you want to use SEO but have trouble understanding some or most of the SEO terms? No problem, this page contain on The Complete Glossary of SEO terms to help you understand how to use SEO. The Complete Glossary of SEO terms 301 Redirect,  A way to redirect your visitors from one page to another. You don’t have to […]The post SEO terms and definitions – The Complete Glossary of SEO appeared first on Jumzle.
  • Search engine optimization (SEO) – everything you should know about SEO

    Eslam Yosef
    19 Mar 2015 | 2:47 am
    Does the term SEO (search engine optimization) makes you confused? Don’t worry, at this article we have explained everything you need to know about SEO. What is SEO? Why do you need it? And, how you can use an SEO to improve your business? This page contains the SEO complete guide. What else can we say about this guide? […]The post Search engine optimization (SEO) – everything you should know about SEO appeared first on Jumzle.
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    Propecta

  • Google’s Mobile Update Will be Bigger than Penguin & Panda

    Alexis Wisniewski
    24 Mar 2015 | 8:36 am
    It’s coming … Google’s new mobile-usability ranking hits the web on April 21, and marketers and webmasters are hard at work updating and fine-tuning their websites. The new algorithm will give priority (in mobile search) to pages and sites that are mobile-responsive—for obvious reasons. We’ve already discussed why Google is prioritizing mobile-friendliness and what marketers should do about it, but there remains a general air of anticipation as we wait to see what, exactly, the update will do to mobile search results. Bigger Than Penguin and Panda Previous Google algorithm…
  • We’ll Never Win! Google’s AI can Beat Atari Games

    Nate Dame
    19 Mar 2015 | 5:23 am
    Last month, a team of Google scientists unveiled a deep-learning algorithm called DQN—a general purpose, self-educating computer program that is killing it at Atari. (Are you thinking what I’m thinking? Thought so.) DQN is running on a high-end desktop computer with two notable advances: Q-learning is a positive-reinforcement learning method by which the program constantly tries to achieve the best reward (the “Q” factor). In the case of Atari, Q = a high game score. An artificial neural network, inspired by the human brain, tells DQN what information is and is not important to…
  • 3 Things B2B Marketers Must Do to Stay Ahead of Google

    Nate Dame
    10 Mar 2015 | 5:23 am
    Google’s Knowledge Graph has yet to fully invade the B2B world, but it does have a dramatic impact on the average decision maker’s purchase process. Because of it’s current reshaping of Google search results, and it’s constant steady expansion, the Graph is not something that B2B marketers can afford to ignore. An up-to-date understanding of today’s users will enable B2B marketers to keep earning more of the right search traffic. B2B Knowledge Graph Entries Marketers are already noticing some interesting B2B Knowledge Graph entries. As of the time of writing, the Google ads and the…
  • New Google Ranking Algorithm Checks Facts, Not Links

    Nate Dame
    4 Mar 2015 | 9:00 am
    Over the weekend, NewScientist reported that Google has already developed a process to determine the trustworthiness of websites based not on the quality or number of backlinks, but by the validity of the facts on the page. (This algorithm news has hit mainstream and tech news sites, but it doesn’t seem to have reached the SEO blog circles just yet.) Will #Google rank websites based on facts, not links? #SEO – Tweet This Could this be a sign of a new ranking factor? How the Fact-Checking Algorithm Works Traditionally, search engines use links to determine the quality of a website,…
  • Confirmed: Websites with Poor Mobile Usability Will Soon Lose Rankings

    Nate Dame
    2 Mar 2015 | 3:46 pm
    Last week, Google announced that mobile-friendliness is about to become a serious ranking factor for mobile searches. This is more than geeky SEO news: this is a wake-up call for brands of all sizes. And Propecta is helping business prepare with a limited number of no-obligation, hand-built Mobile Usability Action Plans, available on a first come, first served basis. Google started highlighting how well websites adapt (or don’t) to smartphone and tablet users this past November, when they rolled out the “Mobile-friendly” label. The gray text has been a gentle nudge for websites…
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    Quick Sprout

  • Don’t Get Caught with Your Pants Down: 3 Steps to Increase Your Search Traffic with Google’s Next Update

    Neil Patel
    30 Mar 2015 | 8:00 am
    On April 21st, 2015, Google will roll out an update that will make mobile friendliness a bigger part of its algorithm. If you don’t think this is a big deal, think again. Why? Because Google is saying the mobile update will have a bigger impact than its Panda update. Should you be worried? Yes! Here’s why, and here are some ways to take full advantage of this update. Step #1: Make your website responsive It’s generally not the best idea to create a separate website just for mobile visitors. The main reason you will want to avoid this approach is because updates to your main…
  • How to Boost Your Revenue Through Upselling and Cross Selling

    Neil Patel
    27 Mar 2015 | 8:00 am
    What are the two main ways you can grow your revenue? Driving more traffic to your website and boosting your conversion rates, right? Although those two ways are effective, there is also another way to increase your revenue… it’s by increasing your average order value. A simple way to do that is through upselling and cross selling your products. In order to teach you how you can implement this tactic in your business, I’ve created an infographic. Click on the image below to see a larger view: Click here to view an enlarged version of this infographic. Conclusion If you don’t think…
  • How to Generate $100,000 a Month from a Brand New Blog

    Neil Patel
    25 Mar 2015 | 8:00 am
    A week ago, I wrote a blog post stating that anyone can generate $100,000 a month in income. To prove it, I told you that I’m going to create a new company and grow it from scratch without leveraging my connections. In the majority of your comments, you told me you wanted me to create a new company in a space that I had no ties to. So I’m now starting a nutrition blog. The official start date will be April 1, 2015. And within 12 months, I have to get the blog to generate $100,000 in monthly revenue. So, how am I going to start? Domain In an ideal world, the older your domain name is,…
  • The A to Z Guide on Creating a Memorable Brand (like McDonald’s)

    Guest Author
    23 Mar 2015 | 8:00 am
    Neil’s introduction of the author: When I think about branding, logo design, and designing great products, there’s one person I love working with. He has worked with me for many years and for several of my companies. His name is Ian Main, and this post—based on his latest work helping me rebrand Quick Sprout—is about Ian’s thoughts on how to create a great brand. Here is Ian: When I was growing up in Australia, every Christmas holiday, my family would drive seven hours to visit my grandparents. There were five McDonald’s restaurants on that trip, and I knew exactly where…
  • The Ultimate Guide to Creating Visually Appealing Content

    Neil Patel
    20 Mar 2015 | 8:00 am
    Have you noticed that I publish a lot of visually appealing content on Quick Sprout? From videos to infographics, I’m constantly leveraging visual media. Can you guess why? It’s because these visual content pieces are generating more backlinks than any other form of content I publish, which—in the long run—helps increase my search engine rankings and overall readership numbers. So, how do you create these visual masterpieces? Well, this infographic should help you. Click on the image below to see a larger view: Click here to view an enlarged version of this infographic.
 
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