SEO (Search Engine Optimization)

  • Most Topular Stories

  • How To Kick-start an SEO Campaign

    SEO Theory - SEO Theory and Analysis Blog
    Michael Martinez
    18 Jan 2012 | 10:00 am
    There are certain things many people (and companies) are reluctant (or unable) to do with their Websites. Stopping in mid-campaign and starting over from scratch is one of those impossible tasks that people typically reject out of hand. I cannot begin to count the number of times I have advised people to start over from scratch only to be told, “That is not an option.” Rather than ridicule someone who seems to transform infinite possibility into IMpossibility, I accept that perhaps circumstances are beyond that person’s control and so proposing the BEST SEO OPTION is not…

  • How to Create Truly Effective Long-tail, Query Matching PPC Campaigns That Sell

    Search Engine People Blog
    Alan Mitchell
    27 Jan 2012 | 11:25 am
    Long-tail keywords are great for PPC advertising. Long-tails are often cheaper than more generic keywords, tend to have less competition, and are often made by people further along in the buying cycle who have already carried out the large majority of their pre-purchase research are more likely to buy. Conversion rates and return on investment from long-tail keywords can therefore be considerably higher for than for more generic keywords, and en masse, long-tail keywords can generate a huge number of cost-effective sales or leads that would be hard to achieve by chasing after a handful of…

  • The Future of War (From Jan., 1993 to the Present)

    John Battelle's Search Blog
    jbat
    25 Jan 2012 | 12:24 am
    (image is a shot of my copy of the first Wired magazine, signed by our founding team) I just read this NYT piece on the United States’ approach to unmanned warfare: Do Drones Undermine Democracy?. From it: There is not a single new manned combat aircraft under research and development at any major Western aerospace company, and the Air Force is training more operators of unmanned aerial systems than fighter and bomber pilots combined. In 2011, unmanned systems carried out strikes from Afghanistan to Yemen. The most notable of these continuing operations is the not-so-covert war in…

  • 32 Totally Free Google “Search Plus Your World” #SEO Resources

    aimClear® Search Marketing Blog
    Marty Weintraub
    21 Jan 2012 | 1:24 pm
    Businesses: Raise your hand if you barely cared about Google+ until your SEO consultant called to say now you just have to. While the disproportionate weight Google is placing on + driven results may be unhealthy for SERPs in the short term, opening a relatively easy + door to bomb Google SERPs serves the function of enlisting SEOs to goad businesses into participating in Google’s fledgling social community. Google’s strategy is brilliant, sort of like a sardonic dominatrix forcing her ambivalent quarry to capitulate with promises of immediate pleasure, ultimately resulting in…

  • Power Adwords Tools with Google’s Frederick Vallaeys

    Stone Temple Consulting
    Eric Enge
    25 Jan 2012 | 11:00 am
    Frederick Vallaeys is a Product Evangelist for Google AdWords. In this role, he helps advertisers learn about which Google products can best solve their marketing needs. He also represents the needs of advertisers with the engineering and product management teams. His main product focus is on ads quality and bulk tools like the AdWords Editor and the AdWords API. Prior to Google, Frederick was an engineer at Sapient and a part-time wedding photographer who found new customers through AdWords. He joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. He earned his B.S.
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    Search Engine Watch

  • Google Maps Adds Emergency Alerts

    John Rampton
    27 Jan 2012 | 11:00 am
    If a major storm is headed you way, Google wants to be your information guide. The Google Crisis Response team is looking to be your go to information source on when a storm will strike, how bad will it be, and what resources are available to help.

  • Con Artist Shares Inside Story of Google Pharmacy Ad Sting

    Miranda Miller
    27 Jan 2012 | 10:00 am
    In a letter to the Wall Street Journal, career con man David Whitaker spilled the beans on his experience as undercover operative Jason Corriente, an agent for wealthy clients seeking online ads. The sting led to a $500 million forfeiture for Google.

  • Measuring ROI: How to Collect Meaningful PPC Conversion Data

    John Lynch
    27 Jan 2012 | 6:00 am
    Learn how you can track and collect significant conversion data and then bring it all together in one dashboard. Use these three levels of conversion data tracking that vary in terms of pros/cons, costs, effectiveness, and sophistication.

  • SEO Chicks Competition - Win a ticket to SES London!

    Laura Roth
    27 Jan 2012 | 6:00 am
    SEO Chicks have launched a competition for the next generation of search marketers. Have you been in SEO less than a year or have a desire to join the industry? If so, this is the competition for you. Here is your chance to win a ticket to SES London

  • 7 Steps to Prepare For the Search Alliance in the UK

    Duncan Parry
    27 Jan 2012 | 1:00 am
    After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns.
 
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    SEOmoz Daily SEO Blog

  • How to Increase the Odds of Your Content Going Viral - Whiteboard Friday

    randfish
    26 Jan 2012 | 2:59 pm
    Posted by randfish Having content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds. In this week's Whiteboard Friday, we will show you a few things you can do to increase your chances of having that well crafted content spread through the internet like a wildfire. Thanks for watching and don't forget to leave your comments below. Video Transcription Howdy SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week we're talking about how to give your content a better chance of going viral, and from…

  • Are You Wasting Budget With Online Press Release Distribution?

    Tim Grice
    26 Jan 2012 | 4:04 am
    Posted by Tim GriceThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. The title of this post may come across a little contentious, however I hope by the end of it you understand where I am coming from. Over the years, I have been privileged enough to work with some large businesses that can afford to throw big budgets at online marketing. One of the first tasks I undertake is a meeting to discuss previous strategies. As…

  • Face-off - 4 Ways to De-personalize Google

    Dr. Pete
    25 Jan 2012 | 1:34 pm
    Posted by Dr. Pete Just over a week ago, Google launched a massive change to search personalization, Search Plus Your World. Along with this change came a new toggle switch to shut off personalization. Below the Google search box and above the results, you’ll see something like this: The default, person icon is personalized results, and you click on the globe to shut off “your world” (I won’t comment on how little sense that makes). Of course, we already had personalized results and a handful of ways to shut them off before, so what does “personalization”…

  • Comparing the Top 4 Retargeting Companies

    JoannaLord
    24 Jan 2012 | 3:23 pm
    Posted by JoannaLord For the past year retargeting has been getting some serious attention. I've been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about how to use it and how to leverage it for SEO.  No matter who I am talking with or what the venue the number one question asked is "Who should I use for retargeting?"  Over the past two years some retargeting companies have really emerged as leaders. While we haven't used them all personally here at Moz, I thought it would be valuable to…

  • Video Sitemap Guide for Vimeo and YouTube

    jhammack
    24 Jan 2012 | 4:26 am
    Posted by jhammackThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Videos Indexed in the SERP Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you're hosting on Vimeo or Youtube? Not only does it help them spider your website by giving the search engines clues as to where to look for video embeds, it may also earn your site a click through boost by giving you a…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time

    Danny Sullivan
    27 Jan 2012 | 11:11 pm
    Two weeks ago, Google launched Search Plus Your World. Since then, Google has faced strong criticisms that SPYW is making its search relevancy worse and favoring its Google+ social network too much. Not so, says Google search chief Amit Singhal. Most Google users are happy, Singhal said. Of course,... Please visit Search Engine Land for the full article.

  • Bing Out Of “Betaphase” In Germany, Claims 10 Million Users

    Greg Sterling
    27 Jan 2012 | 4:27 pm
    Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande.... Please visit Search Engine Land for the full article.

  • SearchCap: The Day In Search, January 27, 2012

    Matt McGee
    27 Jan 2012 | 3:58 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: David Beckham At Google, Google’s Moscow Office & Bing Bar In this week’s Search In Pictures, here are the latest images culled... Please visit Search Engine Land for the full article.

  • Mobile Search: The Agency Opportunity – SMN Tuesday, Jan. 31

    Claire Schoen
    27 Jan 2012 | 3:57 pm
    Search Marketing Now will present “Mobile Search: The Agency Opportunity,” on Tuesday, January 31 at 1 PM EST. The free webcast features Steven Schuler and Patrick Peters, both from Yahoo!’s mobile division. They’ll give an overview of the current mobile landscape, then... Please visit Search Engine Land for the full article.

  • Search In Pics: David Beckham At Google, Google’s Moscow Office & Bing Bar

    Barry Schwartz
    27 Jan 2012 | 10:14 am
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. David Beckham At Google: Google’s Moscow Brick Desk: Bing Bar at... Please visit Search Engine Land for the full article.
 
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    SEO Book.com

  • The Future of SEO Campaigns with Jon Henshaw & Taylor Pratt from Raven

    Eric Covino
    26 Jan 2012 | 12:50 pm
    Here is the audio if you'd prefer to listen :) Play File (mp3 link) Eric: All right, this is Eric over here at SEO Book and today I'm fortunate enough to be joined by Taylor Pratt and Jon Henshaw from Raven SEO Tools, thanks for joining us today guys. Taylor Pratt: Yeah, thanks for having us. Jon Henshaw: Yeah, good to see ya! Eric: All right, so we just have some questions here that I think our readers will appreciate and some of our members have been interested to know about as well. So, without further ado I'll jump right in here. Obviously you guys are essentially the creators of an…

  • From AdSense to SpamSense to Spam Cents

    Aaron Wall
    20 Jan 2012 | 6:57 am
    Google announced they rolled out their anti-overly-aggressive-ads algorithm. They didn't give a specific % on how much of the above the fold content can be ads, but suggest using their browser preview tool. Using that tool on Google.com's search results would of course score it as a spam site, but for some small AdSense webmasters that avoided Panda, Google may have drew first blood. Much Quicker Updates With a limited number of recoveries nearly a year after Panda, the first bite might seem like a big concern, however the "too many ads" algorithm updates far more frequently than Panda does:…

  • Is Google Selling Investors Private Search Data?

    Aaron Wall
    18 Jan 2012 | 7:29 am
    This is an interesting play: BBVA, Spain’s second-largest bank by assets, is teaming up with Google to use its search engine results to provide advanced forecasts of hotel and tourism demand in the country, part of a plan to market real-time economic indicators to its clients. The bank and internet group will announce on Monday a scheme called the “BBVA-Google tourism activity in Spain indicator”. The first pilot project has focused on measuring advance demand for hotel stays and tourism interest in Spain by using search engine data. Private investors get to see that search data before…

  • Was Google Caught in a Sting Operation in Kenya?

    Aaron Wall
    13 Jan 2012 | 7:04 am
    Wow...this is pretty...um...transparent. According to this post, Google was caught scraping Mocality, calling the listed businesses, soliciting that they move to Google "Get Your Business Online", disparaged the directory they were scraping in the client call, and then lied about having the permission of the directory they were scraping to try to con businesses into working with Google. A few select quotes: There are absolutely no costs, and this will be agreed on before it’s put on… No one will come and tell you like Mocality used to do, someone tells you it’s free and then they come…

  • Scalable Link Outreach with Gmail and Boomerang

    Eric Covino
    10 Jan 2012 | 3:42 pm
    Sometimes it's the little things in life....Boomerang for Gmail (and Outlook) is an incredibly useful, lightweight, powerful link outreach app. Link building has a special place in the SEO industry. Beyond being one of the harder skill-sets to master and acquire, link building is likely the most important element of an SEO campaign. Link building can also be the most difficult job to: Scale internally and externally Train someone to do efficiently Outsource Hire someone for How to hire link builders and how to train them are certainly worthy of their own (upcoming) blog posts but this post is…
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    Search Engine Journal

  • Tips on How to Help Uninteresting Pages Rank Better

    Melissa Fach
    27 Jan 2012 | 1:30 pm
    The following video was done by Rand Fishkin of SEOmoz. He has some fantastic tips on how you can help the boring pages of your site rank better. Follow SEJ on Twitter @sejournalFollow SEJ on Twitter @sejournal

  • Industry Discussion: The True Nature of Social Media ROI

    Martin Solar
    27 Jan 2012 | 12:04 pm
    There is a common misconception about the return on investment (ROI) via social media. For reasons most of us do not understand, Social Media has been classified primarily as a marketing tool by many. Because of this misconception at the foundation of a social media strategy, calculating actual ROI can be a circuitous and inexact [...]Follow SEJ on Twitter @sejournal

  • Want More Clicks on Twitter?

    Melissa Fach
    27 Jan 2012 | 11:00 am
    The following infographic is by Dan Zarrella of HubSpot. This IG a lot of great recommendations if you are looking to increase your clicks on Twitter. I especially liked the suggestions on using words correctly and the use of action words. I guess I will be tweeting more on the weekends too. To find out [...]Follow SEJ on Twitter @sejournal

  • Top 10 Reasons Your Facebook Campaign Isn’t Working

    Sujan Patel
    27 Jan 2012 | 8:00 am
    To most PPC marketers, the Facebook paid ads program represents an ideal marketing opportunity. Finally, you aren’t limited to targeting your ads based on geographic location and time of day alone (I’m looking at you, Google Adwords!). In fact, if you wanted to run a campaign targeting 16 year old boys in San Francisco who [...]Follow SEJ on Twitter @sejournal

  • Google Plus Promotes Network and New Security Features to Young Teens and Parents

    David Angotti
    27 Jan 2012 | 7:00 am
    On Thursday afternoon, Google+ announced that the rapidly growing social network is now available to teens ages 13 and up. Although minors can sign up for and use Google+, the social network also introduced new privacy and security changes designed to protect underage users. Bradley Horowitz, Google’s VP of products, said the following of the [...]Follow SEJ on Twitter @sejournal
 
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    Matt Cutts: Gadgets, Google, and SEO

  • It’s time to stop PROTECT IP

    Matt Cutts
    18 Jan 2012 | 6:47 am
    A couple months ago, I wrote this about SOPA: SOPA galvanized the tech community, from start-ups to venture capitalists to the largest web companies. SOPA was an unexpected shock and a wake-up call. Well, guess what? Now the internet is awake. And I don’t think it’s going back to sleep any time soon. We might need to rally again in the near future, but we can do that. The internet learns fast.Now it’s time to rally and get loud. It’s time to call your Senators. Heck, it’s time to ask your parents to call their Senators. If you think the internet is something different, something…

  • Sharing a search story

    Matt Cutts
    11 Jan 2012 | 2:20 am
    I’ve been reading a lot of the coverage of the Search plus Your World launch and I wanted to share my story and then clarify something.I love to stay up until early in the morning playing Werewolf. In early December I went to a journalism conference called “News Foo Camp” in Phoenix and played a lot of Werewolf. When I got back, for some reason I searched for [werewolf] — maybe I was thinking about making a custom deck of werewolf cards. Because I was dogfood-testing Search plus Your World, this is what I saw:In the top row of pictures, you’ll see a bunch of people playing…

  • Larry Lessig on the corrupting influence of money

    Matt Cutts
    13 Dec 2011 | 3:37 pm
    Larry Lessig has a new book called Republic, Lost which discusses the corrupting influence of money on politics. I would highly recommend the book, because it gets to the heart of why things so many things in Washington, D.C. seem broken today and how to fix them.If you don’t have the time to read the book right now, you’re in luck. Lessig recently stopped by Google and gave a brief overview of the themes from the book. I had the honor of introducing him, and the video is live on the web now. Lessig’s talk is about 45 minutes long (the rest of the video is questions and…

  • Beware of fake Matts leaving comments

    Matt Cutts
    11 Dec 2011 | 7:20 pm
    A lot of the time, I dispel misconceptions by leaving comments on blogs. That works great, except for the rare occasion when someone pretends to be me and leaves a rude, fake, or otherwise untrue blog comment. Over the previous decade, I’ve only seen 4-5 times where someone impersonated me. But in the last month, I’ve seen at least three nasty comments written by “fake Matt Cutts” impersonators.The first fake-Matt comment I remember was over Marketing Pilgrim around November 14th, 2011. When Frank Reed checked out the fake comment, it came from 74.120.13.132, which is…

  • Progress against SOPA

    Matt Cutts
    21 Nov 2011 | 10:01 am
    When I did my blog post about the Stop Online Piracy Act (SOPA) last week, things looked quite grim. The fight isn’t over, but there’s been a lot of great developments in the last few days. If you’re not familiar with SOPA (and the PROTECT IP Act in the Senate), here’s a video that covers the basics:This internet censorship under SOPA editorial by Rebecca MacKinnon also describes why SOPA would be really bad for the internet.I also wanted to take a minute and thank everyone who called or wrote their Congressperson to speak out against SOPA and PROTECT IP. As a result…
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    Bruce Clay Blog

  • 16 SEM Predictions, Understand Search + Your World, Guide to Google’s Freshness Score

    Jessica Lee
    26 Jan 2012 | 2:34 pm
    16 SEM Predictions, Understand Search + Your World, Guide to Google’s Freshness Score was originally published on BruceClay.com, home of expert search engine optimization tips.Our first newsletter of 2012 is packed with search marketing goodness, and we’re giving you a sneak peek into this month’s articles before it hits inboxes everywhere. If you love this edition, go ahead and subscribe to our SEO Newsletter; it’s a great way to ensure you’re up to date on the industry’s hot topics and provides a deeper glimpse into some of the trends and issues online business faces every…

  • 3 Reasons to Always Have Structured URLs

    Ani Lopez
    19 Jan 2012 | 1:39 pm
    3 Reasons to Always Have Structured URLs was originally published on BruceClay.com, home of expert search engine optimization tips. Estimated reading time: 6 minutes Audience: SEOs Top takeaways: • The concept of flat site architecture is often misunderstood; structured URLs are the way to go.  • Structured URLs: 1) Help semantics 2) Offer the best indexing control and 3) Give better SEO traffic analysis. • Ecommerce sites require special attention for a product that exists in several categories at a time.   Since the flat site architecture concept appeared on the SEO horizon and…

  • 10 Biggest Facebook Marketing Mistakes of 2011

    Brian Carter
    11 Jan 2012 | 1:41 pm
    10 Biggest Facebook Marketing Mistakes of 2011 was originally published on BruceClay.com, home of expert search engine optimization tips. Estimated reading time: 7 minutes Audience: Facebook marketers and SMB DIYers Top takeaways: • Don’t overestimate the importance of Facebook pages. It may be more effective to use Facebook ads for your marketing on the platform. • Post content your audience cares about on a personal level. In selling, match your “what” to their “who.” • Facebook marketing is incredibly trackable and measurable. Visibility and engagement can be tracked…

  • Google Caught Buying Links: Bruce Clay’s Analysis

    Virginia Nussey
    9 Jan 2012 | 6:56 pm
    Google Caught Buying Links: Bruce Clay’s Analysis was originally published on BruceClay.com, home of expert search engine optimization tips. Estimated reading time: 3 minutes Video view time: 7 minutes Audience: SEOs Top takeaways: • Google’s Chrome browser division was outed for buying links, an SEO ranking tactic typically eliciting ranking penalties by Google. • The penalty Google levied seems lenient in light of penalties frequently imposed on other sites in similar circumstances. • This event highlights the ease with which sites can be attacked by those with ill intent.

  • How to Choose Social Media Share Buttons

    Jessica Lee
    6 Jan 2012 | 5:32 pm
    How to Choose Social Media Share Buttons was originally published on BruceClay.com, home of expert search engine optimization tips.Social share buttons are a great way to spread the content you have deeper into networks across the Web – but which social share buttons are right for your site? Sometimes, the “catch-all” approach to buttons that we so often see isn’t the best route; you know, those widgets that produce a bunch of buttons for social communities for the sake of trying to reach everybody and their mother … Oftentimes, this can just confuse readers or make them think…
 
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    Free Weekly Search Engine Optimization SEO News

  • Different keywords require different SEO tactics

    24 Jan 2012 | 8:36 am
    Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword.

  • How to find good keywords without keyword research tools

    17 Jan 2012 | 8:36 am
    The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money. There are several things that you should do before using a keyword suggestion tool.

  • New year resolutions: link building is just like getting in shape

    10 Jan 2012 | 8:36 am
    The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it's not easy to get good backlinks. Link building can be compared to getting in shape after the holidays.

  • The new year starts with shady ads on Google AdWords

    3 Jan 2012 | 8:36 am
    A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012?

  • Happy Holidays!

    27 Dec 2011 | 8:36 am
    In the news: webmasters are faking microformats, there seems to be another Panda update and more.
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    SEO by the Sea

  • How Classification of Page Elements and Search Results May Influence Alternative Titles and Snippets Displayed in Google

    Bill Slawski
    26 Jan 2012 | 2:30 pm
    Has an improvement in how Google understands the layout of pages, and understands and classifies different elements found on page had an impact on the titles and snippets that we see in search results? Google may classify queries to decide what to show for those page titles and snippets in search results, but it’s [...]

  • Google’s Query Based Analysis and Reranking of Search Results

    Bill Slawski
    23 Jan 2012 | 9:36 am
    Somewhere in an alternative universe, it’s possible that one of the most feared hitters in baseball might have instead been known as one of its greatest pitchers. Babe Ruth started out as a pitcher for the Boston Red Sox in 1914, and when approached about getting his bat into the lineup on a daily [...]

  • Apple’s Siri Patent Application

    Bill Slawski
    19 Jan 2012 | 4:49 am
    A patent application was published today which describes the kind of intelligent automated assistant that we see in use on Apple’s iPhone 4S, known as Siri. But the patent isn’t necessarily limited to the iPhone application itself, and the describes how such a system could be used in a number of ways, including with [...]

  • 10 Most Important SEO Patents: Part 7 – Sets, Semantic Closeness, Segmentation, and Webtables

    Bill Slawski
    12 Jan 2012 | 11:10 pm
    Yesterday, I wrote about how Google may be looking at the semantics associated with HTML heading elements, and the content that they head, and how the search engine might be looking at such content with similar headings across the Web to determine how much weight to give words and phrases within those headings.That [...]

  • Heading Elements and the Folly of SEO Expert Ranking Lists

    Bill Slawski
    12 Jan 2012 | 8:51 am
    How important are heading elements to the rankings of webpages by search engines? I’ve seen arguments by people who write about and study search engines and SEO very closely, which often appear written up in “SEO Expert Ranking Lists,” that HTML heading elements (<h1>, <h2>, etc.) are very important, arguments that heading elements [...]
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    Coconut Headphones

  • RI SEO Company Case Study for Rhode Island Search Engine Optimization

    Ted Ives
    15 Jan 2012 | 12:56 pm
    For an SEO consultant in Rhode Island (just as for any business), it’s important to leverage all possible marketing channels to reach potential clients.  Word of mouth and references from website design firms and various website and internet solution providers can be key.  With this in mind, I recently met with a local RI marketer...»

  • Announcing the Best SEO News Site on the Planet

    Ted Ives
    9 Jan 2012 | 2:30 am
    For some time now, I’ve been developing a personal news aggregation website focused completely on SEO.  I’ve decided to go ahead and make it available to the community at large. Here’s the features: Presentation is in the sprit of Alltop and its predecessor Popurls, but I’m doing a lot of very customized aggregation, organization and...»

  • How to Use Driving Directions in Local Search SEO for Google Places

    Ted Ives
    1 Jan 2012 | 9:44 pm
    This Guy Will Probably Get Some Pretty Unique Search Results Back in late August of last year, some Googlers presented a paper at a conference entitled “HyperLocal, Directions Based Ranking of Places”, where they investigated the possibility of using driving directions logs from Google Maps as a ranking factor in Local Search.  In my experience,...»

  • An Un-hole-y Search Marketing Lesson from World War II

    Ted Ives
    18 Dec 2011 | 9:00 pm
    Today we have a cautionary tale for you about the Statistical Research Group, a group of scientists based out of  Columbia University during World War II.   This group did research for the Military, including work on the fuse for the atomic bomb, optimal amounts of explosives in shells, and aircraft survivability.  Members included top...»

  • Stemming for SEO: The Complete Guide

    Ted Ives
    2 Dec 2011 | 12:23 pm
    It has long been known that on-page optimization, which typically focuses on document length and keyword density, can be aided by inclusion of words that are related to the target keyword.  Related words aid ranking but can also improve the usefulness of the overall text, its readability, and the degree to which the document appears...»
 
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    Cre8pc Usability and SEO Audits Free Quotes Fast Turnaround

  • Hiring Web Site Information Architecture – Tips for Better Decisions

    cre8pc
    23 Jan 2012 | 2:12 pm
    Web site information architecture is an additional skill web designers may not have that you may need to outsource for. Information architecture is tied to usability testing and how humans search, sort, classify and order things. This is not the same as site architecture that SEO’s use in their work. Shari Thurow describes what information architecture is for web design, why its so important to design and how it relates to user centered design.  She offers logical examples and a warning about basing design decision on search engine algorithms. Economy blues? Poor conversion rates? Web…

  • SES NY Speaker Deadlines and Pre-Agenda Pricing

    cre8pc
    20 Jan 2012 | 3:41 pm
    Today is the last day for pre-agenda discount pricing for those heading for the New York Search Engine Strategies conference in March. The New York conference is very popular, with education, training and networking opportunities in abundance. This is not one to miss! Register today for your pre-agenda pricing, plus another 20% discount. They have also announced speaker deadlines, which are around the corner. Go to SES New York 2012 Deadlines Proposing a session: Jan 31 Speaking submission: Feb 17 Register now for discounts! Economy blues? Poor conversion rates? Web site lost its spunk?

  • Save Money on Your Search Engine Strategies Conference New York Trip

    cre8pc
    17 Jan 2012 | 3:08 pm
    I’m thrilled to tell you that as Founder and Owner of Cre8asiteforums, I can offer Cre8asiteforums members 20% off your registration fee for the next Search Engine Strategies Conference to be held in New York City in March. Visit Cre8asiteforums to sign up as a new member and register for the conference using your 20% off code. The New York Search Engine Strategies conference is one of the largest of their global events. This year’s keynote speaker is a true genius! This is your chance to see and hear Avinash Kaushik, Digital Marketing Evangelist for Google. Having met and toured…

  • Slideshow: Web Design Techniques To Enhance Online Marketing

    cre8pc
    17 Jan 2012 | 2:44 pm
    For those who haven’t seen it, I presented a webcast for the American Marketing Association last June. Here is the free slideshow of the presentation. Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Marketing View more presentations from Aquent Webmaster When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to online and offline marketing. This webcast session will debunk the myth that search engine marketing “tricks” search engines. Whether you are part of software development…

  • Balancing Search Marketing & User Experience: Why Bother?

    cre8pc
    16 Jan 2012 | 1:26 pm
    Yesterday a colleague asked me to find information on software application response times. I responded with some qualifying questions to refine my assistance but what it boiled down was this: the corporate powers wanted to know how much they could fudge things so that an ecommerce software application could roll out into “production” even though it wasn’t ready to effectively respond to customers. Could this be a problem and if yes, who says so? Selling Customer Experience Most online marketers focus on getting web site pages crawled, indexed and ranked high in search engines. If you do…
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    Search Engine Watch - Latest

  • Google Maps Adds Emergency Alerts

    John Rampton
    27 Jan 2012 | 11:00 am
    If a major storm is headed you way, Google wants to be your information guide. The Google Crisis Response team is looking to be your go to information source on when a storm will strike, how bad will it be, and what resources are available to help.

  • Con Artist Shares Inside Story of Google Pharmacy Ad Sting

    Miranda Miller
    27 Jan 2012 | 10:00 am
    In a letter to the Wall Street Journal, career con man David Whitaker spilled the beans on his experience as undercover operative Jason Corriente, an agent for wealthy clients seeking online ads. The sting led to a $500 million forfeiture for Google.

  • Measuring ROI: How to Collect Meaningful PPC Conversion Data

    John Lynch
    27 Jan 2012 | 6:00 am
    Learn how you can track and collect significant conversion data and then bring it all together in one dashboard. Use these three levels of conversion data tracking that vary in terms of pros/cons, costs, effectiveness, and sophistication.

  • SEO Chicks Competition - Win a ticket to SES London!

    Laura Roth
    27 Jan 2012 | 6:00 am
    SEO Chicks have launched a competition for the next generation of search marketers. Have you been in SEO less than a year or have a desire to join the industry? If so, this is the competition for you. Here is your chance to win a ticket to SES London

  • 7 Steps to Prepare For the Search Alliance in the UK

    Duncan Parry
    27 Jan 2012 | 1:00 am
    After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns.
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    SEO Theory - SEO Theory and Analysis Blog

  • How the Anti-SOPA Message Tricked So Many People So Quickly

    Michael Martinez
    23 Jan 2012 | 10:00 am
    The principles we use for establishing Brand Value or stimulating the Perception of Brand Value are best described in terms of Propaganda Theory, which holds that a message is conveyed to an audience for the purpose of shaping the audience’s response to some stimulus. Classic examples of propaganda include: Pavlov’s Dog experiment, where he rang a bell when a group of dogs were fed, thus training them to salivate whenever the bell was rung regardless of whether food was served; behavioral experiments designed to elicit mimicking behaviors from passersby, such as when people stand…

  • Coping With Link Viscosity Inflow and Outflow

    Michael Martinez
    19 Jan 2012 | 10:00 am
    Link viscosity is the resistance of a linking Web page to change which results in the removal of an outbound link from the page. What does that mean? — Link Viscosity is an expression I use to describe the tendency of a page to change its content over time, such that a given link on the page may be removed through any of several processes. For example, a typical blog may publish its latest articles on the front page in full, plain view requiring no further action from a visitor to read the articles. This is in fact the default behavior of WordPress blogs and many SEOs publish only…

  • How To Stop Scraper Sites Dead in Their Tracks

    Michael Martinez
    18 Jan 2012 | 8:34 pm
    So you’re tired of complaining to Google about scraper sites and want to see some action taken against them? Say good-bye to the only means you would have had to compel Google to actually stop PAYING SCRAPERS TO STEAL YOUR CONTENT AND USE IT FOR THEIR OWN GAIN. Too damn few of you actually read this act. You’ve read all the hysterical Chicken Little blogs and you have absolutely no clue what the heck this act proposes. Well, here’s a clue (courtesy of The Library of Congress). Understand that everything this bill proposed, with one exception, has already been in force AND…

  • How To Kick-start an SEO Campaign

    Michael Martinez
    18 Jan 2012 | 10:00 am
    There are certain things many people (and companies) are reluctant (or unable) to do with their Websites. Stopping in mid-campaign and starting over from scratch is one of those impossible tasks that people typically reject out of hand. I cannot begin to count the number of times I have advised people to start over from scratch only to be told, “That is not an option.” Rather than ridicule someone who seems to transform infinite possibility into IMpossibility, I accept that perhaps circumstances are beyond that person’s control and so proposing the BEST SEO OPTION is not…

  • Consumer Intent Modeling

    Kent Yunk
    12 Jan 2012 | 10:00 am
    A great way to build and expand on a keyword strategy is to use Consumer Intent Modeling. The concept of consumer intent modeling is not really new but it is unique to many small to midsized companies. Essentially understanding consumer intent means having a good idea of the needs and wants of your target audience as it relates to your products. It is so surprising how often marketers spend time promoting their products based on what they think their customer or audience wants to hear. Unfortunately, this often appears very one-sided in its approach and can alienate the target customers.
 
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    StepForth Web Marketing Inc.

  • Google Search Plus Your World – Cause and Effect (updated Jan 13)

    Ross Dunn
    10 Jan 2012 | 8:08 pm
    Today Google announced a dramatic change in the format of search results coming to your browser in a steady roll-out across English results. The change is called Google Search Plus the World which will present users logged in to Google with search results mingled with a myriad of socially derived results from friends on Google Plus.UPDATED January 13th: this article is being updated regularly Haven’t we Seen this For a While Now?This may sound similar to what you have seen over the past while where certain results had a profile shot of a friend next to them because your friend had…

  • The Importance Of Social Search

    Guest Author
    5 Jan 2012 | 11:09 am
    Social Search can be approached from two angles; both equally important for businesses. There’s micro-searching — this includes using social media to connect and engage with people based on keyword, location, and niche. And then there’s macro social search… essentially, how it’s affecting search engines like Google. In this article I will give you three areas of mirco social searching to focus on, how best ot use them, and give an overview of where I think social search optimization is going.Micro SearchingMicro searching is a great way of connecting and reaching…

  • Happy New Year!

    Scott Van Achte
    29 Dec 2011 | 5:33 pm
    Well, 2011 is just about over. Thank you to all our clients, colleagues, and friends for making it one fantastic year!Our offices will be closed on Monday January 2nd, and we will be back into the full swing of things on Tuesday Jan 03 to kick off another great year.We at StepForth want to wish everyone a very safe and happy New Year!Happy New Year! is a post from: StepForth Web Marketing Inc.

  • Why you want Google Places Testimonials and Tips for Getting Them

    AshleyMelsted
    12 Dec 2011 | 3:57 pm
    When people are searching for a business in their local area, more often than not they are going online rather than flipping through the traditional Yellow Pages.  Local businesses can use this to their advantage by creating a well optimized Google Places page.  Google Places gives your prospective customers the convenience of getting to know you in much less time than it would take to explore your website. It provides them basic information about your business including phone number, address, hours of operation, etc…A Google Places listing is claimed and filled out by your business.

  • Dec 1st 2011 Google Algorithm Update Demystified

    Ross Dunn
    2 Dec 2011 | 1:11 pm
    Today Google’s Engineering Director Scott Huffman released the first of (hopefully many) monthly updates announcing the changes Google has implemented in its algorithms. Here is a run down of what was announced along with my thoughts on each and how they will/may effect the average website:Related query results refinements:Sometimes we fetch results for queries that are similar to the actual search you type. This change makes it less likely that these results will rank highly if the original query had a rare word that was dropped in the alternate query. For example, if you are searching…
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    The Search Agents

  • How a Twitter Drama Unfolded and What We Can Learn From It

    David Carrillo
    27 Jan 2012 | 5:19 pm
    Around 11:15 AM PST, Carri Bella (@carribella) tweeted the following: I see @Hubspot has “Killer Facebook Ads” eBook, but that’s the same title of actual book by @aimclear. Hubspot should change theirs. — Carri Bella (@CarriBella) January 27, 2012 And then something interesting happened. Marty Weintraub (@aimclear) and Dan Zarrella (@danzarrella) began a very heated—and public—argument. Weintraub began by asking his followers to retweet this message: Please RT Friends Dear @hubspot, you name your eBook “How to Create Killer Facebook Ads,” when my book is…

  • The Week We Searched For – January 27, 2012

    Camille Canon
    27 Jan 2012 | 12:41 pm
    Google’s new privacy policy could spark probe from FTC- Google announced its new privacy policy on Monday, which allows the company to gather and store user information across all its services — Gmail, YouTube, Calendar, Docs, etc.  According to Google, the new policy will better enable them to “maintain, protect and improve” its user services as well as improve the quality and relevance of its search ads.  The new policy will come into effect across all of Google’s services on March 1, 2012.  Members of Congress have already filed a complaint with the FTC questioning whether…

  • Is Google Buying AND SELLING Links?

    SEO Lamp
    26 Jan 2012 | 4:03 pm
    First, the Buying At the beginning of this year, Aaron Wall from SEO Book discovered that Google, or someone working on behalf of the Google Chrome account, paid bloggers to mention and link to the Google Chrome landing page. The Google webspam team eventually penalized this activity by manually demoting the Google Chrome landing page for 60 days in the SERPs as well as saying they’d lower the PageRank of the page. In the end Google said they never intended the paid links to be a part of their Google Chrome video promotion activity and blamed Unruly Media who conducted the campaign, but…

  • Google takes some heat over Google+

    Camille Canon
    25 Jan 2012 | 4:53 pm
    It seems like we can’t make it through a week in January without Google sparking controversy over its social network Google+. With the network’s introduction of a new user pseudonym policy and an automatic opt-in for all new Gmail accounts this week, it looks like the debates around Google+, privacy, and the integrity of Google’s search results are just getting started. We kicked off the New Year with Google’s rollout of “Search Plus Your World,” a new system that strives to make search results more relevant and personalized by integrating Google’s social search,…

  • Kid-Friendly Social Media – Friend or Foe?

    Mary Hayes
    24 Jan 2012 | 8:34 am
    An increasing number of parents are concerned about the effects of social media on their children, and rightfully so. Since the advent of social networking sites like Facebook and MySpace, the term “cyber bullying” has fast become part of the American lexicon. Unfortunately despite the many positive attributes social media has brought to communication, social networking has made it easier for unsuspecting children and teens to become victims of sexual predators or identity theft. Although Facebook features privacy settings, a Family Safety Center, and requires its users to be at least 13…
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    Techipedia | Tamar Weinberg

  • 5 Things I’ve Learned from Running BizSugar

    Guest Author
    24 Jan 2012 | 7:03 am
    This is a guest post by Anita Campbell. When my company, Small Business Trends, LLC, first purchased BizSugar in the summer of 2009, the best way I could describe it was as a miniature version of Digg, except that BizSugar focused soley on sharing information geared toward small and mid-sized businesses. This is still true. But as BizSugar has grown over the last couple of years, it’s also become a small business networking site where business owners can discuss issues, get and give advice, and gain insight into the ins and outs of running a small business. As the site has changed and…

  • Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

    Guest Author
    17 Jan 2012 | 8:04 am
    This is a guest post by David Rodnitzky. Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service. Treat customers badly and you will be out of business – period! Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Here are the top ways consumers can crush your business online. Advertising Bans If consumers complain about your business, your money won’t be green enough to buy advertising online. Both eBay and Amazon…

  • How to Hire Your Social Media Marketing Partner

    Guest Author
    11 Jan 2012 | 7:51 am
    This is a guest post by Brad Shorr. Want more? See How to Hire Your SEO Partner from November. After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought.  The normal response is, HELP! But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. As I’ll run down in a minute, SMM involves a wide range of activities that require totally different skills. So, First, we’ll take a look at what the activities are, to help clarify the type of support you…

  • Best Internet Marketing Posts of 2011

    Tamar Weinberg
    5 Jan 2012 | 7:19 am
    It’s my birthday and I have some great news! In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. And I did. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content, the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The newsletter, which was sent within the first…

  • Looking Back on the Year of the Panda: Google Algorithm Changes

    Guest Author
    27 Dec 2011 | 8:09 am
    This last year Google brought a large number of algorithm changes to the table.  Although these changes helped increase traffic and rankings to many large corporations such as YouTube and eBay, it hurt a large majority of small businesses. According to Search Engine Land, some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions. Consider this graph by Sistrix, created to describe where mahalo.com’s keywords landed on Google search engine results pages (SERPs) before and after one of the Google algorithm updates:…
 
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    Marketing Pilgrim - Internet News and Opinion

  • Cup of Joe: Leveraging Culture

    Joe Hall
    27 Jan 2012 | 11:30 pm
    Back in November I shared this image on Google+. Chris Brogan, re-shared it and then 370 others followed suit! It is by far the most popular thing I have posted on Google+. Also, in April I blogged about how a piece of my content went viral on StumbleUpon, which as of today has gained over 1.2 million visitors. Every time a piece of my content goes viral its completely unexpected and leaves me asking, why? I could just ignore things and go eat hot dogs, but, as a marketer its my job to answer that question. Recently Jared Keller tried to answer this question, and in my opinion did a great…

  • ‘Tweets Still Must Flow’. . .Except When Twitter Stops Them

    Cynthia Boris
    27 Jan 2012 | 4:16 pm
    Free speech is one of those topics that always sends people in a tizzy. Most would agree that censorship is a bad thing, but at the same time, it’s not right to yell “fire” in a crowded theater. Unless, of course, the theater really is on fire. This idea is tricky enough when you’re talking about books and speeches and what people say on TV. Social media, makes it even trickier. Take Twitter. It’s a public forum where people can feel free to say whatever they want — to a point. Twitter doesn’t allow excessive spam or threats and they don’t allow…

  • Social Sign-Ons Help Marketers Discover the Real You

    Cynthia Boris
    27 Jan 2012 | 4:13 pm
    Xander: “Sure he says he’s a high school student, but I can say I’m a high school student.” Buffy: “You are.” Xander: “Okay, but I can also say that I’m an elderly Dutch woman. Get me? I mean, who’s to say I’m not if I’m in the elderly Dutch chat room?” Xander makes a good point. The one cool and also creepy thing about communicating over the internet, is you can be anyone you want to be; a high school student, an elderly Dutch woman or Snow White. People create alternate personas in order to be better than who they are…

  • US Mobile Ad Spend Grows Faster Than Predicted

    Frank Reed
    27 Jan 2012 | 9:34 am
    In what seems like a rare moment these days, analysts are saying that they actually underestimated something rather than hyping it beyond recognition. Maybe there is hope after all . This time it is about mobile ad spending in the US. eMarketer writes The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.

  • Paid Apps Giving Way to In-App Purchase Model

    Frank Reed
    27 Jan 2012 | 9:14 am
    Interested in building that killer app that will be your grand slam home run of your career? Convinced that you are absolutely certain that there are AT LEAST 5 million people out there that would give up $.99 in a heartbeat for your “awesome” app or mindless game? Well, that is great copy for someone trying to recruit developers but the reality of the app world plays out a bit differently. That’s not to say that paid apps are dead. It’s just that they are going to be more like hitting the lottery rather than a solid business plan. According to a study by IHS Media…
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    Search Engine People Blog

  • Social Media: The Worst of 2011

    Caitlin Melvin
    27 Jan 2012 | 2:25 pm
    What happens in social media…stays in social media. …NOT. Ah, yes. Another great year has come to an end. And we can all sit back and reminisce on how social media has caused brands, and people total and utter embarrassment. I love social media for myself, and also for brands and companies. I've been an advocate for it here, here, and here. But, I must say, that social media can also be damaging to a company, a brand, and a person when someone has 'accidently' misused it, or said something they wish they didn't. Or sent something they really REALLY…

  • How to Create Truly Effective Long-tail, Query Matching PPC Campaigns That Sell

    Alan Mitchell
    27 Jan 2012 | 11:25 am
    Long-tail keywords are great for PPC advertising. Long-tails are often cheaper than more generic keywords, tend to have less competition, and are often made by people further along in the buying cycle who have already carried out the large majority of their pre-purchase research are more likely to buy. Conversion rates and return on investment from long-tail keywords can therefore be considerably higher for than for more generic keywords, and en masse, long-tail keywords can generate a huge number of cost-effective sales or leads that would be hard to achieve by chasing after a handful of…

  • CTR Prediction: what it is & how it works

    Zarko Zivkovic
    27 Jan 2012 | 8:25 am
    CTR, or for those of you new to internet marketing terms, Click Through Rate, is a very useful metric we rely on heavily in the SEO and internet marketing world. CTR is useful for figuring out keyword potential for organic searches and to measure the success of our ad campaign in paid search. I talked about mistakes SEOs tend to make in my last post here on SEP, one that I didn't mention is that a great number of SEOs think and convince their clients that SEO is about rankings. While that is partially true, it is mostly dependent on one other factor closely tied to rankings, and that is…

  • How To Boost Your Search Engine Rankings With An Integrated SEO/PR Approach

    Keredy Andrews
    26 Jan 2012 | 2:25 pm
    Working for a PR, social media and SEO agency I create and execute integrated strategies across these three disciplines, ensuring that my clients are visible in the media, on social networks and in organic search engine listings. We recently achieved some fantastic results for one particular client so I wanted to share the approach and findings of this SEO PR project my clients site is ranking on the first page of google.co.uk for six strategic terms, which have a total traffic volume of over 25,000. I hope to illustrate how a little joined up thinking can put you where you want to be in the…

  • The Automation of Social Media

    Dan Howell
    26 Jan 2012 | 11:25 am
    This is actually how auto tweets are made (picture credit - Scott Bedford) A Social Media Presence is Essential In this day and age, if you're running an internet marketing campaign, social media is an absolute necessity. 'Social media' is so much more than just a buzzword it's an ever-growing force that's showing no sign of letting up, and there's a whole host of reasons why businesses, small or large, need to take notice. The benefits have been discussed time and time again, and I think it's safe to say that most of us are in agreement that the rewards…
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    Posts about Search Marketing - Organic/Natural (SEO) from the Econsultancy blog

  • Techmeme: this is what happens when aggregators aggregate aggregators

    Patricio Robles
    27 Jan 2012 | 1:03 pm
    For many in the tech community, Techmeme is one of the top places to turn when you want to discover the latest news. Launched in 2005, Techmeme was at first automated, but since 2008, it has employed human editors to curate the best tech news on the web. The idea: human involvement is necessary to filter the wheat from the chaff. Which seems like a good idea given just how much chaff there is on the web. But is it working for Techmeme?Recently, former TechCrunch writer Sarah Lacy launched a new blog, PandoDaily. She raised money from a cadre of some of Silicon Valley's most influential…

  • New Google privacy policy shares user data across multiple products

    David Moth
    25 Jan 2012 | 4:28 am
    Google has consolidated its privacy policies so that data held in separate product accounts will now be merged into one. It means that when signed in, a user’s data will be shared across Gmail, YouTube, Google+, Maps and search.More than 60 documents will be consolidated into one main privacy policy, which will be rolled out to all users on March 1st. A blog post announcing the change said Google will “treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.” In practice it says this will mean users get better search…

  • Google Offer Extensions: an online impact on footfall

    Serena Wong
    24 Jan 2012 | 6:52 am
    In the current economic climate, with an increase in struggling high street sales, we have witnessed the rise of affiliate programmes and coupon platforms. Last year Google stepped into the arena with Google Offers (in beta), and has now furthered its stake in the offers race with Google Offer Extensions.  Offer Extensions allow advertisers to create an additional link on their paid search adverts. This link then delivers an offer that can be redeemed in two forms: online or offline. Online Redemption By clicking on the ‘view offer’ link, a potential customer…

  • Facebook, Twitter, MySpace chide Google

    Patricio Robles
    23 Jan 2012 | 5:32 pm
    Some of the social networking companies feeling left out after Google's Search, plus Your World launch may very well complain to regulators already gunning for Google, but they're not going to wait for Washington D.C. or Brussels to tell Google how to manage its SERPs. Instead, engineers at Facebook, Twitter and MySpace took matters into their own hands with focusontheuser.org and developed a bookmarklet for Firefox, Chrome and Safari that adds a "don't be evil" button to the browser.When performing a Google search, that button can be clicked to reveal what the "most relevant results" are --…

  • Google experimenting with new signup form

    Patricio Robles
    20 Jan 2012 | 12:46 pm
    Google may be best-known as a search engine, but with more than 350m people actively using its Gmail service and more than 90m registered users on its Google+ social network, it's clear that Google isn't just a search engine. Increasingly, that's creating some tension as the Mountain View-based company uses search to promote its other offerings. Now, it appears that Google has turned to its signup form in its effort to boost usage of those offerings.As reported by Alex Chitu at the Google Operating System blog, which is not affiliated with Google, it appears Google is testing a new version of…
 
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    Search Engine Guide : Small Business Search Marketing

  • The Shady Practice Of Spinning Articles To Avoid Duplicate Content Penalties

    25 Jan 2012 | 4:33 pm
    by Miriam Ellis If you've been walking on the sunny side of a clean street on your Search Marketing journey, hopefully you've skipped right past that dark and narrow alleyway in which lurks the spin monster. The practice of 'spinning' articles for directory submission isn't new, but it has come to my notice that marketing firms are currently utilizing this as a post-Panda effort for avoiding the dread Google duplicate content label, and I'm writing this article today to describe what the process is. If you're about to hire a marketer/SEO whose methods of promotion include submitting 'spun'…

  • Don't Waste Time Looking at Web Data Until You Do This

    23 Jan 2012 | 2:21 pm
    by Mike Fleming ...life is about taking action, and if your work is not driving action, you need to stop and reboot...hits and pageviews don't mean anything except that someone came to your site and consumed some content...metrics are a dime a dozen, so how do you know which ones to use?  They should have the following four attributes...Uncomplex - If you want action, everyone involved in the decision-making must easily comprehend performance.Relevant - they must be measuring the success objectives that are unique to you and your website.Timely - Even the greatest metric in the world is…

  • The Difference between Good SEO and Great SEO

    18 Jan 2012 | 9:56 am
    by Stoney deGeyter Designing a great looking website is good. Putting it on a strong information architecture is better. Rolling out a newly optimized website is good. Checking it first is better. Investing in SEO is good. Investing in ROI is better. Optimizing your e-commerce site is good. Using optimized concantenation schema is better. Quick-fix SEO is good. Long-term SEO is better. Performing SEO correctly is good. Doing what you can quickly is better. Keyword research is good. Keyword research and segmentation is better. Adding keywords to content is good. Following user-friendly keyword…

  • Where You Should Invest Your Web Marketing Budget

    16 Jan 2012 | 6:46 pm
    by Mike Fleming ...the bottom line for magnificent success is the people...invest multiple times more in her or him, or more of them, if you truly want to take action on your data. Otherwise, you are simply data rich and information poor...a great tool in the hands of your reporting squirrel is useless.  A free/inexpensive/underpowered tool in the hands of your analysis ninja will yield massive results that impact your bottom line...-Avinash Kaushik (@avinash), Web Analytics 2.0Web data is easy to get at; and it can even be free.  Yes! That is awesomeness.  But, you know what's…

  • Editing: Is social media realtime or permanent?

    13 Jan 2012 | 2:42 pm
    by Mike Moran As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don't understand, it isn't one culture--it seems as though every kind of social media has developed its own culture around editing content. It is as if we can't decide whether social media is a realtime force that is stream of consciousness and should never be changed, or it is a permanent record of activity that ought to be updated as it changes, or something in between. Some kinds of social media (Wikipedia) couldn't exist without…
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    Online Marketing Blog

  • Online Marketing News: Women Dominate Community Management, Google Privacy, FBI Social, Twitter Censorship, McD Hashtag Gone Wrong

    Ashley Zeckman
    27 Jan 2012 | 5:40 am
    The 2012 Community Manager Report Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web.  What should you know about the current state of this position? 67% of Community Managers work for a brand The most popular city for Community Managers is New York 65% of Community Managers are Female Be sure to check out the rest of this report presented by Social Fresh. Google & FBI: All Your Social Data Are Belong to Us For non-geeks, here’s the reference (Zero Wing video) “Google Privacy Changes: What…

  • 5 Basic SEO Troubleshooting Tips for Content Marketers

    Lee Odden
    26 Jan 2012 | 9:34 am
    Content Marketing Not Performing? Troubleshoot SEO Basics. This post is a preview of a new downloadable guide I will be offering for those who pre-order Optimize by March 13, 2012. The full guide will have screenshots, examples and more “SEO Deep Dive” advice. If you want the full, illustrated Content Marketing SEO Troubleshooting Guide, visit OptimizeBook.com to pre-order and subscribe to our mailing list for more details. Content Marketing at its core is about planning information that is thoughtful about the needs and interests of target customer groups as they take the…

  • Optimize Your Social Media Schedule: 4 Tips for Avoiding the Social Media Time Suck

    Ashley Zeckman
    24 Jan 2012 | 6:56 am
    Making the time to execute on a social media strategy can rattle even the most experienced marketers.  Unlike traditional marketing, social media marketing can present many different challenges and distractions.  According to a study by eMarketer 73% of marketers say finding the time to create content as their biggest marketing challenge. I recently ran a poll of @TopRank Twitter followers to get a sense of how they spend their time online.  I asked “If you had only 20 minutes a day to spend on social media what would you focus on?”  Some of the answers we received were:…

  • 11 Ways to Get Smarter & Stay Current in a World of Social Information Overload

    Lee Odden
    23 Jan 2012 | 6:41 am
    Online Marketing is all about information. And people. Making connections that solve marketing problems in today’s environment of social and technological innovation can be challenging. Like many readers of this blog, a big part of what I do as an Internet Marketer centers around being able to consume large amounts of information or better, the right information, synthesizing it and using insights to help others make sense of the challenges and opportunities they face with marketing on the web. As an author, frequent speaker at industry conferences, advisor to clients and the people who…

  • Online Marketing News: Say NOPA to SOPA, Google+ Strikes Again, Coca Cola “Gets It”, Twitter Gobbles Up Summify

    Ashley Zeckman
    20 Jan 2012 | 6:31 am
    The Social Job Seekers The social media job market is hot! This infographic visualizes the 2011 Social Job Seeker Survey that was conducted by Jobvite.  It examines who the job seekers are and how they are utilizing social media to find jobs.  Some interesting statistics you may not be aware of: 61% of all employed Americans are open to a new job or actively looking for a new one. 4 out of 10 job seekers are “Super Social” and have 150+ contacts on Facebook, Twitter, or Linkedin. 1 in 6 job seekers found their last job through an online social network. This Week in News About Google…
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    John Battelle's Search Blog

  • For Posterity

    jbat
    28 Jan 2012 | 12:02 am
    I had to post this image from Twitter.     There. If this continues, I figure I’ll be at least in a good negotiating position come the Rapture.

  • Once Again, RSS Is Dead. But ONLY YOU Can Save It!

    jbat
    25 Jan 2012 | 11:49 pm
    About 14 months ago, I responded to myriad “RSS is Dead” stories by asking you, my RSS readers, if you were really reading. At that point, Google’s Feedburner service was telling me I had more than 200,000 subscribers, but it didn’t feel like the lights were on – I mean, that’s a lot of people, but my pageviews were low, and with RSS, it’s really hard to know if folks are reading you, because the engagement happens on the reader, not here on the site. (That’s always been the problem publishers have had with RSS – it’s impossible to…

  • Google+ Spreads to AdSense, Will It Spread to the Whole Web?

    jbat
    25 Jan 2012 | 10:47 pm
    Seen in the wild (well, OK, on this very site): The “Recommend this on Google” hover box at the bottom is new, I’ve never seen it before (then again, my ads are usually from FM). It’s what we in the biz call a “social overlay” or a “social ad” – and as far as I can tell, it’s only available to those advertisers who use Google AdSense. Why am I on about this? Because some weeks ago, Facebook told a bunch of advertisers and third parties (FM was one of them) that it was no longer OK to integrate Facebook actions into third party…

  • The Future of War (From Jan., 1993 to the Present)

    jbat
    25 Jan 2012 | 12:24 am
    (image is a shot of my copy of the first Wired magazine, signed by our founding team) I just read this NYT piece on the United States’ approach to unmanned warfare: Do Drones Undermine Democracy?. From it: There is not a single new manned combat aircraft under research and development at any major Western aerospace company, and the Air Force is training more operators of unmanned aerial systems than fighter and bomber pilots combined. In 2011, unmanned systems carried out strikes from Afghanistan to Yemen. The most notable of these continuing operations is the not-so-covert war in…

  • Put Your Taproot Into the Independent Web

    jbat
    24 Jan 2012 | 11:51 am
    (image) This article - Early Facebook App Causes Is Being Reborn As A Polished Web Site For Good – caught my eye as I was nodding off last night (thanks so much for moving the web into my bedroom, Flipboard. No really.) Now, it didn’t catch my eye because of its subject – Causes – but because of what its subject was doing: refocusing its business back out on the Independent Web, from its original home in the zoological garden that is the Facebook platform. This is indicative of what I believe will become a trend over the next year or so, barring moves by Facebook to…
 
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    MediaPost | Online Media Daily

  • Capitol Seeks Order Banning ReDigi From Selling 'Used' Tracks

    27 Jan 2012 | 4:09 pm
    EMI's Capitol Records has escalated its legal battle with the start-up ReDigi by asking a federal judge in New York to order the company to stop selling "used" digital songs.

  • Earner Exits PlayFish For Accel

    27 Jan 2012 | 3:45 pm
    John Earner is leaving Playfish to become an entrepreneur in residence at Accel.

  • Report: Google No Threat To Agencies

    27 Jan 2012 | 3:33 pm
    From IPG to WPP, agency holding companies need not worry about Google getting in their way. Ad agencies are the primary beneficiaries of the rise of digital, as increasing fragmentation of consumer media choices significantly expands ways marketers can allocate budgets, notes Pivotal.

  • Tablets Dominate Mobile Purchases

    27 Jan 2012 | 3:17 pm
    The more e-commerce-friendly nature of tablets combined with their proliferation is a welcome trend for retailers focused on the mobile channel. Data shows customers tended to spend 20% to 30% more on tablets than other devices.

  • Apple Keeps Top Spot In Media Value

    27 Jan 2012 | 2:34 pm
    Apple reclaimed the No. 1 spot in the top 20 global brands for media value thanks to buzz about the iPhone 4S release and Steve Jobs' death, according to a report released Friday. The company generated $301,007 value in news media; $309,190 in social media; and $289,765 in Twitter. It built a business model by delivering fun gadgets on propitiatory systems that lock consumers into digital content and cloud services.
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    SMS

  • Five For Friday – January 23-27, 2012

    Frances Mary Krug
    27 Jan 2012 | 11:21 am
    Here are five of the most newsworthy items for this week: 1. So Are Google Results Crap, Or Aren’t They? — There has been a lot of discussion lately re: Google’s increasingly complicated search results, and the addition of Google Plus is only making the view murkier. Andrew Goodman of Traffick has a nice opinion piece on the debate. 2.  10 Form Optimization Tips — Over at Search Engine Land, Mona Elesseily nicely lays out 10 optimization tactics for online forms. As a heads-up, Kim Krause-Berg will be contributing an article on form optimization for the Spring issue…

  • Good SEO Requires Good Content

    Nick Stamoulis
    24 Jan 2012 | 11:44 am
    If I had to pick one of the most important indicators of a successful SEO campaign, if not THE most important factor, it would be content. Without quality content that will engage potential clients and customers, there is nothing worth optimizing because website visitors will never have any reason to take any kind of action or convert. There are two kinds of content that are important for SEO purposes. First is the content on the actual website. The search engines want to provide users with the best possible search experience by providing them with search results that will satisfy their need.

  • The Skinny On Google’s Advertising Revenues For 2011

    SMS Staff
    23 Jan 2012 | 12:37 pm
    Google had revenues of $37.9 billion in 2011. Of that total, almost all (96%) came from advertising revenues. The following infographic from WordStream (thanks to Wordstream for preparing this!) breaks that number down into the top 10 industries that provided Google with 60% of that ad revenue. It further identifies the top five brand names in each of the 10 categories and gives examples of popular keyword searches and the cost per click for those words/phrases. Take a look for some very intriguing hard data on actual spending on online advertising and scope out where the industry your…

  • Five For Friday – January 16-20, 2012

    Frances Mary Krug
    20 Jan 2012 | 3:12 pm
    This week’s top five news/opinion items are: 1.  Yahoo’s Jerry Yang Resigns — although he left as CEO in 2008, Jerry’s Yang’s announces that he is leaving the company that he co-founded and resigning from the Board of Directors. The end of an era – which many see as an opportunity for Yahoo to reinvent itself and move forward with plans for Asian properties. 2.  The End of Link Building As We’ve Known And Loved It — with authority signals used by Google to rank websites shifting from the time-honored standard link to focus on social signals,…

  • What’s SOPA All About?

    Frances Mary Krug
    20 Jan 2012 | 12:46 pm
    Now that the blackouts are over for the time being on the Internet, it’s a good time to reflect a bit on what the Stop Online Piracy Act (SOPA) is all about. This infographic from BusinessInsurance.org lays it out in an easily understood format, making it clear what the implications might be for your online business. Via: Business Insurance Blog Subscribe Now and Save 31% | Search Marketing Standard Magazine
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    Pandia Search and Social

  • How Google Has Revolutionized the Way Consumers Save Money

    Per and Susanne Koch
    19 Jan 2012 | 4:55 am
    Google has revolutionized the Internet in many ways and shopping is just one of them. The easiest thing to do when you want to buy something is to search that product on Google. That will allow you to view reviews of the product, compare prices from different stores and make the best choice. By Pandia Guest Writer James Lander Google uses two strategies to help users save money: 1. Google AdWords – Google’s online advertising program. 2. Google search – The Google search engine. Google AdWords Google AdWords was conceived as a program that would allow companies to insert their own ads…

  • The new Search Plus Your World feature will cause Google a lot of pain

    Per and Susanne Koch
    15 Jan 2012 | 1:12 pm
    This week Google started rolling outGoogle Search Plus Your World, which — besides being the worst case of bad branding in a long time — will cause Google a lot of problems. Searchers will go elsewhere and governments will complain. Here is why. The idea behind Google Search Plus Your World (let’s call it +World, shall we?) is good. Personalized and social search Google has presented personalized search results for a long time, using data from your Google GMail account (if you have one) and your web history. Google has been using these data to build you a kind of personality…

  • Search Engine News Wrap-up Jan 15

    Per and Susanne Koch
    15 Jan 2012 | 7:50 am
    Here are the latest news from the world of search engines and Internet searching. Google Fails To Trounce Bing (Again): The Fallacy Of The Superior Search Engine Revisited SE Land: Time to revisit the question – is there really a big quality difference between Google and Bing? Over the past 12 months, many things in search have changed… The results are the same as last year – a statistical dead heat; meaning overwhelming parity between the engines. IBM Assigns Over 200 Patents to Google SE Watch: According to a blog post by Bill Slawski at SEO By the Sea that references US Patent…

  • Search Engine Marketing Wrap-up Jan 15

    Per and Susanne Koch
    15 Jan 2012 | 7:47 am
    Here are some of the posts and articles from the search engine marketing field we have found interesting lately. Why Great Content Doesn’t Guarantee You Links SEJ: When it comes to content creation the most important concept to grasp is the fact that it is an asset. Just like a rental property or some stocks and shares, your content has the potential to generate cold hard currency. Consumers Still Don’t Know What to Do with QR Codes Marketing Pilgrim: A new study from Chadwick Martin Bailey shows that people are scanning, but they don’t know what do with the results. Should computers…

  • Social Media Wrap-up Jan 15

    Per and Susanne Koch
    15 Jan 2012 | 7:44 am
    The latest news and reflections from the world of social networking. The Pandia site gets a new name Some of you might have noticed that we have changed the full name of Pandia from Pandia Search Central to Pandia Search & Social. There is one simple reason for this: It is no longer possible to keep the worlds of search engines and social media apart, a fact that has been reflected in our posts for a long time. The name change only reflects this. 7 Social Media Myths That You Should Bury Deep In The Ground 1stwebdesigner: SSocial Media is huge today and each week we see lots of new…
 
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    aimClear® Search Marketing Blog

  • Shhh! Duluth Social Media Marketing Conference Planned By Business Leaders

    Marty Weintraub
    26 Jan 2012 | 9:55 pm
    You heard it here first! The Duluth Chamber of Commerce is about to announce an ambitious three track social media marketing conference. “Zenith Social Media Marketing Conference 2012, Tips, Tools, Tactics, & Beyond,” will be held May 23, in multiple locations in our beautiful city. Here’s the cool secret: The agenda was sequenced by aimClear and we’re importing a number of our accomplished colleagues to set the speaking roster’s tone.  Yep, these are some of the same illuminating panelists you’ve see us presenting aside at international conferences over the…

  • Dear #Facebook Ads Global Marketing Solutions Team: #WTF?

    Merry Morud
    25 Jan 2012 | 10:39 am
    At a valuation of about $50 Billion Dollars, with oodles of advertising revenue marching through its doors every day, we’re concerned that Facebook is not effectively servicing advertisers. We think the newly launched “Facebook Global Marketing Solutions Team” is a downgrade-wolf in the suit of a buzzwordy-sheep. From our own experience, we can vouch for that fact that speaking for millions of dollars of media spend does not rate a dedicated account rep’ any more. WTF? Read on for the gory details.  Where did the account reps go? What happened to familiar support…

  • 32 Totally Free Google “Search Plus Your World” #SEO Resources

    Marty Weintraub
    21 Jan 2012 | 1:24 pm
    Businesses: Raise your hand if you barely cared about Google+ until your SEO consultant called to say now you just have to. While the disproportionate weight Google is placing on + driven results may be unhealthy for SERPs in the short term, opening a relatively easy + door to bomb Google SERPs serves the function of enlisting SEOs to goad businesses into participating in Google’s fledgling social community. Google’s strategy is brilliant, sort of like a sardonic dominatrix forcing her ambivalent quarry to capitulate with promises of immediate pleasure, ultimately resulting in…

  • Harnessing Headline Theories! Flashpoints To Final Polish

    Marty Weintraub
    19 Jan 2012 | 7:49 am
    My content marketing mentors were marvelous gray-haired men and woman, who cut their teeth during the Mad Men era. They trained me to develop story headlines first by brainstorming quickly through numerous theory statements, choosing the appropriate concept to develop, and then taking time to build out a polished headline. The timeless premise is that it’s important to fully understand what needs to be communicated before attempting to package it in a headline. Otherwise, time may be wasted on spin and tone without a clear vision of what needs to be imparted. When one attempts to shred…

  • aimClear’s Facebook Marketing Workshop Gets Rad Makeover @ #SMX West

    Lauren Litwinka
    12 Jan 2012 | 12:22 pm
    A new year calls for a new look… at least, that’s what any hot-blooded fashionista will tell you. Here at aimClear, we’re embracing that concept and mapping it to, among other things, our Facebook Marketing Intensive– just in time for it’s one year anniversary, to boot. Yes, it was one year ago we unveiled our full-day workshop on the stage of #SMX West. The aimClear team is stoked to return to sunny San Jose, armed with an exciting new curriculum brimming with even more hot, juicy, actionable takeaways in a radically revamped agenda. This is one Facebook…
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    Blogstorm

  • Will Google penalise itself for excessive ads above the fold?

    Patrick Altoft
    20 Jan 2012 | 3:34 am
    Google has released an algorithm update today designed to penalise websites that have too many ads above the fold (in the visible area of the page). This is a great move by Google because nobody wants to see pages full of ads. The problem is that Google is being very hypocritical here because over the years the amount of ads on the search results pages have been getting bigger and bigger. When you take into account YouTube and Google Places the space for organic search results (the only real content that Google offers) is getting much smaller. As suggested in Googles blog post I went to their…

  • Thoughts on Google Search plus Your World

    Patrick Altoft
    12 Jan 2012 | 2:55 am
    This week Google has announced a major change to their search results called “Search plus Your World” which isn’t a particularly catchy title. There is an excellent summary of this feature here and examples of how Google favours Google+ here – this post is mainly my thoughts on the service. When I first tried the system yesterday afternoon I searched for “golf” and Google came up with pictures of myself and some friends on a golf holiday in 2005. For an average searcher they probably wouldn’t think this was amazing but I think it’s pretty mind…

  • Clever fake New Years Day PPC ads using DailyMail.co.uk as display URL

    Patrick Altoft
    1 Jan 2012 | 4:52 pm
    If you were to click on the Google logo on New Years day it would have taken you to the search results for the phrase “New Year’s Day” as shown in the screenshot below. When I looked at this the dailymail.co.uk advert stood out to me because although the Daily Mail isn’t noted for high level journalism I very much doubt they use PPC to promote stories. Sure enough when I clicked on the ad it took me straight to a really really clever site about some kind of wrinkle treatment. The clever bit about this page is that it uses a geotargeting script to automatically insert…

  • iOS 5 Disables Cookies & Breaks Loads of Sites

    Patrick Altoft
    5 Dec 2011 | 6:20 am
    A little known feature of the latest iOS 5 software for the iPhone is that it disables cookies by default. I wasn’t aware of this until yesterday when I tried to book a hotel and was trying to browse three of the largest travel websites – Premier Inn, Late Rooms and Travelodge and none of them were working. All these sites detect your user agent, set a cookie and then display the mobile version of the site. In iOS 5 this results in a redirect loop which I only fixed by enabling cookies in the settings, something that most users wouldn’t know they needed to do. I’m…

  • How to Build Conversions Using SEO – Slides from Conversion Conference

    Patrick Altoft
    1 Dec 2011 | 3:14 am
    Yesterday I was speaking at Conversion Conference about building conversions using SEO. The slides are below. How to Build Conversions Using SEO View more presentations from Patrick Altoft Not getting the rankings you want? Hire us for Search engine optimisationHow to Build Conversions Using SEO – Slides from Conversion Conference
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    Performancing

  • Buy Links for SEO or not

    Guest Blogger
    23 Jan 2012 | 1:43 am
    Links, and in particular one-way links, have always been thought to be one of the top metrics that search engine web sites look for when ranking websites. Although the spirit of linking to another website is to show a tacit recommendation for that website, there are many ways in which this metric can be exploited. One way is to simply buy links or pay a search engine optimization company to buy links for you. The temptation of saving the time and effort of having to build relationships and court the opinions of webmasters is quite a strong one, yet many people swear off buying links for their…

  • InstaBG Delivers Instagram Backgrounds To Your Twitter Account Automagically

    Guest Blogger
    31 Dec 2011 | 2:59 pm
    While I take great pride in managing my Twitter account through user interaction, quick responses to questions and sparse sharing of my own personal posts I don’t care much for updating my background so it remains fresh upon user visits. It’s for that reason that I began using and highly recommend the program InstaBG. The InstaBG platform connects users to their Twitter account and the Instagram photo sharing platform in order to create backgrounds based on user preference. The program couldn’t be easier to use, simply click on the “Sign in with Twitter Account”…

  • Newest Free Mac Apps for Better Productivity

    Guest Blogger
    24 Dec 2011 | 3:29 am
    We all have trouble focusing from time to time. With the massive time waster that is the Internet tempting us with endless pages of Lolcats, YouTube videos, social-networking sites and Netflix, it is practically turning us all into creatures with the attention span of a goldfish. When was the last time you actually got through a task without checking Facebook? Or sending a text? I bet you can’t even remember. It is no surprise that an avalanche of free applications has been released by developers for the Mac that helps to combat the lack of productivity that sometimes occurs in our…

  • Have You Selected The Right SEO Keywords?

    Guest Blogger
    15 Dec 2011 | 12:19 pm
    The first step in any successful search engine optimization campaign should be to consider your target market. What products and services do you sell? What sets you apart from your competitors? Why should people shop online with you? These questions help you to build up a picture of those who are likely to buy your products or services online. They also give you an immediate insight into the keywords (search terms) that will be used in order to find your website online. This is a great starting point when considering the keywords that you wish to target. Some would argue that keyword analysis…

  • Don’t Overlook These 5 SEO On-Page Factors

    Guest Blogger
    30 Nov 2011 | 12:57 am
    Panda is not all about content. Since Panda came about and kung fu kicked everyone’s poor quality websites down the search results, all people are shouting is that ‘content is king’. No, not true. You, the person handling the overall SEO campaign, is king. The content is just part of the overall picture and really, producing quality content from the point you took over the project should have been your objective, regardless of what Google are doing. It’s basic common sense. With the focus on recent months having shifted across to blogger outreach and spending time writing high quality…
 
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    Sebastian's Pamphlets

  • My Top 10 Predictions for 2012

    Sebastian
    31 Dec 2011 | 8:21 am
    SEO refuses to die. In other words, SEOs who grasped HTML5 might survive. Flash on the other hand, died earlier. Google delays the launch of their mind-reading-search-implant (beta) after Altavista threatens to give away their babelfish earpiece for free. Yahoo launches a huge comment link spam attack in order to boost the ranking of its few remaining Web facilities at Bing. Earth becomes flat, at least on-line, after the presidential elections. Counting is overrated. While working hard on tomorrow’s hangover, I remembered that posting drunk ain’t good for unknown reasons. If…

  • Geo targeting without IP delivery is like throwing a perfectly grilled steak at a vegan

    Sebastian
    22 Sep 2011 | 9:22 am
    So Gareth James asked me to blather about the role of IP delivery in geo targeting. I answered “That’s a complex topic with gazillions of ‘depends’ lacking the potential of getting handled with a panacea”, and thought he’d just bugger off before I’ve to write a book published on his pathetic UK SEO blog. Unfortunately, it didn’t work according to plan A. This @seo_doctor dude is as persistent as a blowfly attacking a huge horse dump. He dared to reply “lol thats why I asked you!”. OMFG! Usually I throw insults at folks starting a…

  • Bizarre facettes of war in social media

    Sebastian
    13 May 2011 | 1:12 am
    As a matter of fact, wars happen in social media, too. I don’t mean flame wars. I don’t refer to Arab dictators who, closely following the #ArabTyrantManual, during uprisings shut down Facebook, Twitter, or even the whole friggin Interwebs. I admit, those scumbags are somewhat creative. For example Syria’s junior dictator Bashar al-Assad, wo launched a huge amount of hashtag spambots diluting every piece of information leaking out from cyber activists, while reforming his people with T-72 shellings and mashine gun live rounds. With a little help from a fellow assclown based…

  • Get IE9 today! Free download - start surfing fast and safe, instantly!

    Sebastian
    14 Mar 2011 | 9:59 pm
    Days before Microsoft is going to release their new-ish Internet Explorer 9 (IE9), you can get your free copy of a state-of-the-art Web browser here: GET IE9 The Internet says thanks to James Groome from London, UK, for an amazingly short IE9 download URI: GetIE9.com. Of course, you can still download the best and fastest Web browser out there from its original, longish, download URI. Go get your new Web browser today, to start surfing safe and fast, instantly. Never worry about Web browser updates any more, because your new Web browser updates itself when neccessary. This page is best viewed…

  • Get the Google cop outta my shopping cart!

    Sebastian
    2 Dec 2010 | 10:46 am
    So now Google ranks my shopping SERPs by its opinion of customer service quality? Do not want! I’m perfectly satisfied with shopping search results ordered by relevancy and (link) popularity. I do not want Google to decide where I have to buy my stuff, just because an assclown treating his customers like shit got coverage in the NYT. If I’m old enough to have free access to the Internet and a credit card, then I’m capable of checking out a Web shop before I buy. I don’t need to be extremely Web savvy to fire up a search for [XXX sucks] before I click on “add to…
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    Stone Temple Consulting

  • Power Adwords Tools with Google’s Frederick Vallaeys

    Eric Enge
    25 Jan 2012 | 11:00 am
    Frederick Vallaeys is a Product Evangelist for Google AdWords. In this role, he helps advertisers learn about which Google products can best solve their marketing needs. He also represents the needs of advertisers with the engineering and product management teams. His main product focus is on ads quality and bulk tools like the AdWords Editor and the AdWords API. Prior to Google, Frederick was an engineer at Sapient and a part-time wedding photographer who found new customers through AdWords. He joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. He earned his B.S.

  • Mobile SEO Tips and Tricks with Cindy Krum

    Eric Enge
    10 Jan 2012 | 9:00 am
    Cindy Krum is the CEO and Founder of Mobile Moxie, based in Denver, CO. She brings fresh and creative ideas to her clients, speaking at national and international trade events about mobile web marketing, social network marketing and international SEO. Cindy is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, published by Que Publishing, and hosts a weekly radio show about mobile marketing called Mobile Presence. She writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG…

  • How Bing Is Rethinking The Way We Search: Part 1 w/ Stefan Weitz

    Eric Enge
    19 Dec 2011 | 10:00 am
    Stefan Weitz is a Director of Search at Microsoft and is charged with working with people and organizations across the industry to promote and improve Search technologies. While focused on Microsoft’s product line, he works across the industry to understand searcher behavior and in his role as an evangelist for Search, gathers and distills feedback to drive product improvements. Prior to Search, Stefan led the strategy to develop the next generation MSN portal platform and developed Microsoft’s muni WiFi strategy, leading the charge to blanket free WiFi access across metropolitan…

  • News Revenue Optimization Podcast with Dennis Mortensen

    Eric Enge
    1 Dec 2011 | 10:45 am
    Dennis Mortensen is the Founder and CEO of Visual Revenue. He’s a pioneer and expert in the analytics, optimization and online marketing space and has been since its inception – he is also a fully-fledged entrepreneur and successfully delivered a number of company exits. Dennis is obsessed with the marriage between News Media and Analytics and this passion triggered the formation of Visual Revenue. He’s an accredited Associate Web Analytics Instructor at the University of British Colombia, the Author of Data Driven Insights with YWA from Wiley and a frequent speaker on the subject of…

  • Cool New Quality Score Metrics from AdCenter

    Eric Enge
    15 Nov 2011 | 11:00 am
    Ping Jen is a Product Manager on the Microsoft Advertiser and Publisher Solutions Team. He has a passion for driving improvements into adCenter which helps advertisers optimize their campaigns and increase their competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping was a Business Administrator at University of Cincinnati Department of Neurosurgery. Ping is a Microsoft Certified Solution Developer (MCSD) and holds a MBA degree from the University of Notre Dame. Briefing with Ping Jen Ping Jen and I connected for a call last week and reviewed some of the current…
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    Andy Beard - Niche Marketing

  • ACTA? Dead Man Walking

    Andy Beard
    26 Jan 2012 | 4:06 pm
    Apparently 22 member states wasted a huge amount of resources signing the ACTA treaty. If the current version had in some way been publicized previously they might have had a vague chance of it not causing a multinational revolt across Europe. The internet population already know how to mobilize… they are SOPA trained. It is easy to slip something past novices who are timid. The internet is now full of battle veterans confident in their ability to use the skills they have learned and the power of their voice to take on governments. The guy from the European Parliament assigned to…

  • Dear @twittercomms – A Basic Search Query For Your Engineers

    Andy Beard
    24 Jan 2012 | 12:34 am
    I am not sure why Twitter engineers are struggling with this, and potentially misleading tech journalists (and even some well respected SEOs) with the SEO issues hampering the indexation of Twitter.com This is all pretty basic technical SEO Here is a very simple cleaned up Google search query that will bring up some interesting results https://www.google.com/search?q=site:twitter.com+inurl:andybeard&filter=0 It doesn’t exclude a subdomain such as www.twitter.com or fr.twitter.com or api.twitter.com Twitter splits their domain authority between lots of different subdomains which…

  • Really Evil – The “Don’t Be Evil” Bookmarklet

    Andy Beard
    23 Jan 2012 | 7:56 pm
    It is not as benign as you might think. Here is a link to the original 720p mp4 Some of the points raised in the video We need to avoid a cartel of top sites with limited access, especially with Ggoogle and Facebook currently buying ads from each other in the free market. Identity is important and both Twitter & Facebook fail to provide a method of bi-directional ownership – the “Don’t Be Evil” bookmarklet fails by linking Mark Zuckerberg’s Google+ to a Quora topic page about him… not his actual profile (if he has one) – it is possible for Google…

  • Tech Blogging Triple Rainbow

    Andy Beard
    13 Jan 2012 | 5:45 am
    I just had to share this achievement by Mike Masnick as he might not see it himself. The Techmeme page updates extrememly frequently pulling in stories algorithmically with some additional human curation but I have never seen one writer with a lead story and 2 additional reference posts without any additional “noise”, unless you count the larger child branch below. He has one post in that child branch as well. I am not going to link to the posts… that would most likely spoil the “triple rainbow”. Even more remarkable:- none of the articles were…

  • Updated: Facebook & Twitter – Lucky To Be In Google At All

    Andy Beard
    11 Jan 2012 | 6:14 pm
    Facebook & Twitter have some of the worst landing pages on the web. At least if you look at it from a search engine perspective, who should assume that every visitor isn’t a member of the site they are referencing in the search engine. It should also be understood that both Facebook & Twitter are bursting at the seams with former Google engineers & execs – they can’t claim they were unaware of what Google is looking for from content owners on the web, webmaster guidelines etc. Twitter You can’t look at the Google cache and see exactly what Google sees,…
 
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    Wiep.net - SEO & Link Building blog

  • The Different Styles of Link Building

    Wiep
    13 Jan 2012 | 8:49 am
    In my opinion, there are three things that play a crucial role in what your ideal link building strategy should be: the size of your Budget, the quality of your Content and the quality of your Outreach. Which link building tactics you can use, depends on how much (or how little) you have available from each of these three elements. In general, when you lack one (or more) of the elements, you’ll have to compensate it with one or more of the others. So if you have maximized Budget, Content and/ or Outreach, these are the link building styles that would probably suit you best. (click to…

  • Link Building this Summer

    Wiep
    1 Aug 2011 | 6:51 am
    With my most recent blog post being a few months old, saying that I haven’t been blogging much recently would be an understatement. This probably won’t improve a lot this year, so please expect an irregular posting frequency for at least the next few months. I’ll keep sharing my favorite stuff from the blogosphere every once in a while, with this being the best link building articles I’ve read during the past few months: Link building with the experts, the 2011 edition – Rae Hoffman-Dolan Content based outreach for link building – Justin Briggs The complete…

  • Link Building this Month (03.2011)

    Wiep
    5 Apr 2011 | 2:22 pm
    A little bit later than usual, but here are the link building articles I enjoyed reading last month: Linkbuilding in competitive niches using communities & content – Pete Wailes Creating exceptional content for boring topics – Michael Gray 21-Day Link Builder Relationship Challenge – Jeremy Bencken Its not about link placement as much as link discovery – Paul Madden The link builder’s guide to tracking, documentation and productivity – David Wolf How to unnaturally naturally vary your anchor text – Ross Hudgens Link building in 2011 – Maria…

  • How to Promote Existing Content (or Failed Linkbaits)

    Wiep
    29 Mar 2011 | 9:15 am
    Any link builder has experienced it at least a few times. You’ve carefully crafted an amazing piece of content. The graphics and the text are top-notch, you’ve compiled a list with highly relevant targets to contact and you’ve dusted off your old Digg profile, since Reddit no longer likes SEOs. As soon as you’ve hit the launch-button, you hold tight to your chair and hope for hundreds or thousands of links to appear out of nowhere, but in stead… **crickets** Ouch. If linkbait fails in a forest, and no one is around to hear it... Now there’s two things you…

  • Link Building this Month (02.2011)

    Wiep
    1 Mar 2011 | 6:13 am
    Link building articles I enjoyed reading last month: Don’t break the cardinal rule of link bait – Debra Mastaler Original ideas for building content for links – Ken McGaffin Link building with developers – Will Critchlow 9 Ways to work with your client’s PR agency – Nicola Stott Link building for speed, efficiency and quality – Ben Wills How to rank nationally with local links – Ross Hudgens How I failed at link building – Adam Audette How to make a link bait that goes viral – Rohan Pawale The preciprocation link building flowchart…
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    Graywolf's SEO Blog

  • How to Write Blog Posts For Your Existing and Repeat Customers

    Michael Gray
    27 Jan 2012 | 12:20 pm
    When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them into return/repeat customers. If you are selling products or services, chances are you good you probably have 10 – 20 questions your customers ask about how to use products, correctly, better or more effectively. Typically most companies create an FAQ…

  • Using Social Media Profiles for ORM

    Michael Gray
    19 Jan 2012 | 12:28 pm
    Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles. As with every search result in Google, the top results are generally made up of the most trusted and authoritative results, so it makes the most sense for us to talk about the most trusted authoritative social media sites at the moment: Facebook, Twitter, LinkedIn, and Google plus. Facebook Facebook is by far…

  • 10 Commandments of Affiliate Web Design

    GabGoldenberg
    18 Jan 2012 | 12:39 pm
    This is a guest post by Gab Goldenberg, author of the advanced SEO book. Get a free chapter on link building here and check out his book affiliate program – the site boasts a 5.5% conversion rate to sale! Affiliate web design is not only unique because it’s purpose is to generate conversions – in contrast to providing an outlet for frustrated artists – but it has to do so in a limited environment where the conversion has to happen on a third party site. Here are the 10 key web design rules for affiliates. 10. Problem: You need to send the traffic onwards, with minimal…

  • Creating Microsites for ORM

    Michael Gray
    17 Jan 2012 | 12:02 pm
    Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, I’ll cover the basic theory, give some tips on how to use them, and show you an example. Unless there is a legal precedent or court ruling, it’s nearly impossible to get a page removed from Google. In fact, trying to get a page removed often gets it more attention and links and actually ends up making things worse for you (see the the…

  • Building Links & Driving Traffic with How To Posts

    Michael Gray
    5 Jan 2012 | 12:47 pm
    When you are looking to build links and drive traffic, one of the time tested methods that continues to work is creating “how to” style posts. In this article, we’ll look at some examples and discuss how to get the most out of the tactic, how to take advantage of seasonal search/traffic volume, and some potential trouble spots to watch out for. From the earliest days of the internet, people have turned to search engines to find information and to solve problems. When you create “how to” posts, you fill this “information vacuum.” If your posts are…
 
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    SEO ROI

  • Saying Thanks To Internet Marketing Ninjas & Majestic SEO

    Gabriel Goldenberg
    20 Jan 2012 | 5:36 am
    The kind folks at internet marketing company IM Ninjas (formerly We Build Pages) sent me some nice clothes including a tshirt, polo and sweater (can’t show pics since they went to my address in Canada and I’m living in Israel) and to Dixon Jones of Majestic SEO link tools and Receptional SEO for treating myself and a number of other SEOs to dinner during last week’s SMX Israel show. Downloads For RSS Subscribers: Content Marketing Cannon WordPress plugin - Consolidates content for more links, PageRank and traffic. Details: New SEO plugin: Content Marketing Cannon Internal…

  • Twit Cleaner – Really Useful Tool To Unfollow Dead, Useless, Bot Accounts

    Gabriel Goldenberg
    17 Jan 2012 | 6:27 am
    I love Twit Cleaner! Some of my work recently has involved creating a follow policy as well as helping manage a Twitter account for a software protection company called Wibu, through my job with illuminea (they’re illuminea’s client, not my own). Anyways, I was going through the people Wibu were following and realized loads of them were irrelevant – based on their bios/descriptions – but that checking for dead accounts, bots etc isn’t easy based on Twitter’s web interface alone. The problem is that the web interface will only show you a person’s 3…

  • Achiya – SEO For A Charity For Learning-Disabled Children

    Gabriel Goldenberg
    12 Jan 2012 | 4:03 am
    Charities have a unique SEO problem: there’s not a lot of people searching to give to them, which makes keyword discovery difficult. I saw that with Mada Center, a soup kitchen in Montreal that I tried to do PPC for but we failed for lack of keywords, and recently have come across a similar challenge for Achiya, an Israeli charity for learning disabled kids whom I work with via illuminea, a web agency in Jerusalem. Without giving away the farm, what we’ve decided to do is produce content to brand them as the experts about their issue, and target terms related to learning…

  • Free Mobile Usability Testing

    Gabriel Goldenberg
    11 Jan 2012 | 3:36 am
    UserTesting has a panel of mobile device users who have high-resolution webcams on stands. So you can watch them use their mobile device–iPhone, Android, or iPad–as they visit your mobile website or use your mobile app. The good folks at UT, amongst them Dave Garr love SEO ROI (who doesn’t? , and are donating 100 free mobile tests to SEO ROI’s readers. To get your free test: 1. Go to http://www.usertesting.com/mobile 2. Click “Pricing & Sign Up” 3. Select “1 user” from the dropdown menu. 4. When you get to the second page, click the…

  • Keep Clients Happy and Grow Your Business by Creating Actionable SEO Reports

    Gabriel Goldenberg
    9 Jan 2012 | 3:01 am
    This guest post is written by Lior Levin, a marketing consultant for a company that provides a to do list application and, who also consults for a company that offers psd to html 5 service. Google Analytics is great at collecting lots of data for your clients, but once you create a graph or a spreadsheet showing traffic and keyword trends, many customers will ask, “What’s next?” There is no shortage of website data available, but the hard part is figuring out how to create a useful SEO report that will help clients improve their return on investment and keep them happy. Reports are an…
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    Yoast

  • Tracking Outbound / Affiliate Links with getClicky

    Joost de Valk
    26 Jan 2012 | 4:30 am
    I use Clicky for most of my day-to-day tracking and analysis, only using Google Analytics for the harder analyses. One of the things Clicky can do most wonderfully is track outbound clicks. There's an issue however when you start routing your affiliate links through a script or on-site redirect. I redirect mine through /out/ here on yoast.com, but not all of the /out/ links need to be tracked. Let me show you how I do track the ones I need to track.Forcing Clicky to track a link as outboundFirst of all, you need to know that when you add a class clicky_log_outbound to a link, Clicky will…

  • On WordPress Dashboard Widgets

    Joost de Valk
    25 Jan 2012 | 2:18 pm
    I was one of the first plugin developers to add a dashboard widget to your dashboard when you installed one of my plugins. I'm hoping people will follow me in doing the reverse as well. While it generates traffic, it doesn't generate sales. Let me show you.When I added mine, in the beginning, it drove lots and lots of traffic. People weren't used to it yet and thought I had somehow "found my way into core". Recently, I've added more elaborate tracking to my WordPress SEO plugin links. Allowing me to see how much traffic the individual sections of my plugin were sending back to my site. Let me…

  • Search & Social – you can’t get the cream out of the coffee

    Joost de Valk
    11 Jan 2012 | 8:47 am
    Yesterday, Google launched "Search plus your World", intermixing search and social and providing even more "personalized" results. There's a lot of outcry about some parts of this, with people saying they don't want "personalized" results. I actually think that normal users do want personalized results and that this is, for the most part, a good thing.There's been some outcry though, because Twitter and Facebook aren't "highlighted" as much as Google+ in those new social results. Danny is doing some awesome reporting on this, first in "Search Engines Should Be Like Santa From “Miracle On…

  • Stop SOPA, help the internet.

    Joost de Valk
    11 Jan 2012 | 4:31 am
    I'm not political in my posts normally, just like WordPress.org isn't and Matt Cutts isn't, but it's about time we put this whole SOPA thing to a stop. Since some well respected politicians are using my plugins and carry my news widget in their dashboard, I thought it was time I used that "power" to show them what SOPA would do to the internet and our world. Watch this video: If you're in the US, it's time to stop SOPA, so make your voice heard. If you're outside, call on your US friends to do what ever is needed to stop SOPA. As bloggers united, we can make a difference, let's make that…

  • WordPress SEO Plugin Theme Integration Guide

    Joost de Valk
    1 Jan 2012 | 6:38 am
    Theme authors come in two different shapes and sizes: those who integrate SEO "functionality" into their themes and those who don't. If you're in the camp of integrating SEO functionality into your theme, you've got yet another choice to make: do you "yield" for site owners that have an SEO plugin installed, disabling your own SEO functionality or do you deny them that choice.For those who do decide to yield and for those who do not integrate SEO functionality into their theme, this is the guide to follow on how to make sure your theme works with all the major SEO plugins and more in…
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    adCenter Blog

  • Money-Saving Tips on Creating Your Own Marketing Brochure In-House #SMB #smallbiz

    Melissa Zieger - Guest Blogger
    27 Jan 2012 | 11:00 am
    Customers love when businesses have printed materials to share. Whether you are a real estate agent or flower shop owner, the power of a good brochure that delivers your message with vivid visual impact cannot be overestimated. A marketing brochure can boost your sales efforts instantly, and by creating those materials in-house, you can save both time and money. Why create a brochure in-house? There are some great benefits for small businesses that print materials in-house. Not only does using high-quality printers like OfficeJets make it easy to save big with in-house marketing materials,…

  • The Evolution of Bing, adCenter Feedback and What M&Ms Have in Common with Both

    Tina Kelleher - MSFT
    26 Jan 2012 | 11:00 am
    While scrolling through my Facebook feed last night, I ran across a shared link from a friend highlighting a Technorati article by Andrew Froehlich, Bing: The New King of Search .* Needless to say, I felt compelled to click through… having watched...(read more)

  • UK Bing Launches ‘Help Your Britain’ Campaign to Celebrate the Work of Britain’s Unsung Charities #helpyourbritain, #charity

    Simone Schuurer - MSFT
    26 Jan 2012 | 6:12 am
    Every once in a while I do wonder if I shouldn’t be doing something a little bit more, well useful with my life. Don’t you? Perhaps I should get my driving license, buy a race car and get on with it but seriously: this isn’t midlife crisis just yet. The good intentions are all there but the time isn’t, not now anyway. That’s why it’s so nice to see that Bing (the search engine you should all be advertising on to achieve an amazing ROI with our help) has been lending its homepage to small charities this week enabling them to tell their story to Bing’s…

  • The Two Things Every #PPC Beginner Should Know How to Do #SMB #smallbiz

    Erik Kjerland - MSFT
    24 Jan 2012 | 11:00 am
    If you’re a small business owner new to the world of online advertising, you may be a bit overwhelmed by all the of the options and features that are available to you. How can all of this help you sell your product or service? I won’t try...(read more)

  • Content is King in the Land of #SEO - Get an Early Bird Discount on Tickets for the Online Business Makeover Event London on 12th March 2012 #Smallbiz

    Nick James - Guest Blogger
    24 Jan 2012 | 5:02 am
    Nick James is founder of Fresh Business Thinking , the leading website for small-to-medium size businesses in the UK. Over 55% of traffic to Nick’s websites comes from search engines pointing queries to top quality ideas and information making Nick...(read more)
 
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    Get Elastic Ecommerce Blog

  • Social Networking Stats and Trends From Around the World

    Linda Bustos
    27 Jan 2012 | 2:03 am
    Kicking off our new weekly feature Infographic Friday are our friends at Invesp Consulting, who have compiled some interesting stats and trends on social networking from around the globe.Why does this matter to ecommerce?We have become a social networking culture, and this behavior is permeating every area of our lives. Even solo activities like using search engines is becoming socialized, as is shopping, travel, education and even work. Ecommerce organizations should be paying attention to the conversation about them, and starting their own conversations in the social-sphere. Innovative…

  • 4 Reasons Why Entitlements Are The Future of Digital Content

    David Chiu
    26 Jan 2012 | 2:30 am
    Not long ago, owning content meant holding a physical item – either you had a disc in hand, or you didn’t. Distribution and storage may have changed dramatically with digital formats, but ownership was still mostly defined by the files you had on your local device. Remember how iTunes reminded you to back up often or risk losing everything? The entitlement or right to consume content has always been rooted in possession of the content itself.But this model of ownership is becoming problematic as technology and customer sophistication advance. Better connectivity, cloud services, and…

  • Are Your CPCs Out Of Control? 5 Ways To Rein Them In

    Linda Bustos
    25 Jan 2012 | 2:03 am
    It’s easy to spend too much money on pay-per-click.The infographic below (source) breaks down Google’s top spenders in Google Adwords, but also highlights how CPCs (cost per click) vary across industries.While some of these click prices are not surprising, like for health insurance or wireless Internet deals (high ticket value and/or recurring revenue), others like ‘zumba dance dvd’ are considerably high relative to retail prices. According to Google Shopping, these vids sell between $18 and $90. An average CPC of $5.18, even at the high end of margin, is an alarming…

  • How Bounce Rate Optimization Can Improve Your Search Rankings

    Linda Bustos
    23 Jan 2012 | 2:03 am
    Straight from Google’s Quality Guidelines comes the mantra for the white-hat SEO community: “Build your site for users, not search engines.” And Google means it.The search giant disclosed its latest algorithm update includes page layout as a ranking factor, with a focus on how much above-the-fold real estate is dedicated to visible content vs. advertising or other distracting, useless shiny things (like splash pages).Google states that customer feedback influenced this change, as it’s no surprise that sites with buried content make for a crummy user experience, as do…

  • How Facebook’s New Open Graph Features Impact fCommerce

    Linda Bustos
    19 Jan 2012 | 9:48 pm
    Facebook announced yesterday regarding its developer platform — namely, new features in its Open Graph are now available to all application developers.The new features were no secret, but we can now see them in action from 60 partner applications involved in the Open Graph Beta including Netflix, Hulu, Zynga, Spotify, Washington Post and Kobo.So what’s the big deal?2 New Features for Facebook Open GraphOpen Graph applications use elements of the development platform to provide ‘frictionless sharing’ to Facebookers’ Timelines and Tickers, which will also appear in friends’…
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    David Snyder's Snydey Sense

  • Android Lives Up to It’s Name

    Dave
    20 Jan 2012 | 1:53 pm
    I often wear a tin foil hat when it comes to Google and this is just one of those things that makes me go hmmm. Source: Dave and Dan: 2012 Predictions Illustrated

  • What the Zuck?

    Dave
    12 Jan 2012 | 9:54 am
    This was among the first Dave and Dan comics we recently created for Hua Marketing. Source: Dave and Dan Comic: 2011 Internet Marketing Recap

  • Basic Math Can Save You

    Dave
    18 Jan 2011 | 8:11 am
    I am often astonished by people that get caught up in minutia in their personal and business lives. These people search for answers everywhere when the basic answer at how to succeed in almost everything is something they learned in grade school. Math. Basic mathematics are the key to achieving all of your largest and smallest goals. Let’s run through an example of this theory: Entrepreneur A decides that he wants to follow his life long dream of opening a restaurant. He has worked in the industry for years and decides what he needs is a unique gimmick and lots of space to capitalize on…

  • Create Something New Out of Something Old

    Dave
    11 Jan 2011 | 8:20 am
    Often times when people look at starting a new business they try to replicate and existing idea, perhaps adding some features, or they look to invent something new. Why not combine the two, and create something new from something old? This idea has created amazing new markets again and again. Cirque du Soleil is a business that employs 4,000 people worldwide and brings in an estimates $810 million dollars in revenue every year. Cirque du Soleil is by any stretch of thinking a large entertainment business. It achieved this success by taking two dated forms of entertainment, the circus and…

  • Goal Creation has Changed Me

    Dave
    10 Jan 2011 | 8:59 am
    We all create goals. Few of us reach goals. I made a personal goal in 2008 to create an industry leading online marketing company. It took several years, and some AMAZING partners and clients, but we are there. I have also accomplished some strong personal goals in the last few years, but I have failed in reaching more goals then I have succeeded. Recently I began dissecting what I did right and what I did wrong. What I have come up with, with the help of a few recent books I have read (The 80/20 Principle and The Power of Less) is that my success came from large goals that I supported with…
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    Compete Blog

  • Should GoDaddy say uncle?

    Jared DeLuca
    27 Jan 2012 | 3:12 pm
    Image from: Edw / Shutterstock Known for their overtly sexual advertisements, an elephant-hunting CEO, and supporting questionable Internet legislation, domain registrar GoDaddy.com has been in the news lately more than ever. Even after completely reversing their stance on the controversial SOPA legislation that got put to rest late last week, GoDaddy has been suffering from an influx of lost customers and bad publicity. I decided to check out the data available from Compete PRO to take a better look at whether or not GoDaddy should “say uncle” and back off from branding…

  • Giants vs. Patriots – Who’s In the Lead Online?

    Jen Duguay
    27 Jan 2012 | 10:05 am
    Image from: David Lee / Shutterstock It’s 9 days and counting until the one and only Super Bowl 46 and whether or not your team has made it to the top probably has little to do with the fact that Sunday, February 5th, you will be glued to the biggest and brightest TV amongst your circle of friends or braving it at a bar with 500 of your closest football buddies. Or maybe you’ll be knee deep in Buffalo wings with your marketing friends having vowed to each other that there will be NO talking during the commercials. As for me, I’ll be wearing my Brady jersey with pride and waving a…

  • As Amazon Presses Pause on Amazon Mom, Parents Mourn while Rivals Rejoice!

    Matt Pace
    26 Jan 2012 | 2:23 pm
    Savvy parents looking for bargains on diapers have undoubtedly heard of Amazon Mom.  Unlike its subscription-based Amazon Prime cousin which offers free 2-day shipping for a $79 annual fee, Amazon Mom is a free program designed with parents of young children in mind.  Until this past Tuesday, Amazon “Moms” received 15% discounts on most diapers and wipes on top of the 15% discount and free shipping available via Amazon’s Subscribe and Save auto-replenishment program.  Amazon also threw in a year of Amazon Prime for new Amazon Moms. With Amazon Mom, the world’s leading online…

  • Megavideo is Down… is Online Piracy Adrift?

    Scott Cooper
    26 Jan 2012 | 10:32 am
    Image from: Kletr / Shutterstock This post was co-authored by Trevor Morgan. The FBI shutdown of Megavideo.com on January 19th combined with national interest in SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act) has pushed online piracy directly into the media spotlight. This prompts the question, what is the current state of the online piracy landscape and what repercussions can we expect in light of these events? The online piracy ecosystem consists of thousands of domains at any given point in time.  As many domains increase in popularity, others are taken down or fade away. This…

  • UP is Down

    Nathan Kollett
    25 Jan 2012 | 12:45 pm
    Gone are the days when caloric intake, sleep time and workout activity have to be logged into a notebook only to be later entered into a spreadsheet for any meaningful analysis to be done. We now live in a world where wearable and low-profile, low-powered electronic devices track all of your physical activity and later sync your data with a whole host of available software your iOS device. Two of these devices, the Jawbone UP and the FitBit Ultra debuted last Fall and our data at Compete tells the story of these two products: one which sustained steady growth and another that could not live…
 
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    Small Business Search Marketing

  • Hey Dentists: You’re On Avvo

    Matt McGee
    25 Jan 2012 | 4:46 pm
    From lawyers to doctors and now … dentists. Avvo has announced that it’s building out a dentists’ directory in the U.S. to complement its existing lawyer and doctor directories. But it sounds like this is still a work in progress. Avvo says dentists from all over the country are available to take part in the site’s question-and-answer product, but the actual dentist business listings are only formal right now in seven states: California, Florida, Illinois, New York, Washington, Ohio and Pennsylvania. Dentists in other states, though, can still claim their listing by…

  • Small Businesses Measure Social Success The Right Way: New Customers

    Matt McGee
    24 Jan 2012 | 10:39 am
    This was a pleasure and relief to see: In a new report about small businesses and social media, SMBs listed “new customers” as their most important metric for measuring the success of social media marketing. Whew! Here’s a look at the chart from Borrell Associates, which is based on a survey of almost 4,300 small businesses last year. My fear was that “getting more fans/followers” would be the top response to that question … but it came in No. 2, which is still too high, but at least it’s a distant second to something that actually moves the bottom…

  • Touché Google & Yelp! Foursquare Now Has Restaurant Menus

    Matt McGee
    19 Jan 2012 | 8:18 am
    Still not sure if Foursquare is serious about local search? Consider this: The site just added menus thanks to a partnership with SinglePlatform. I’ll explain below why I think this matters. First, how many menus are we talking about? How many restaurants? Foursquare says it’s getting more than 13 million menu items from nearly 250,000 restuarants “in major U.S. cities.” I don’t live in a “major” city, but I’m already seeing a couple menus here and there from restaurants in my small town. Bob’s Burgers & Brew is a small chain with…

  • SBSM Flashback: January 2011

    Matt McGee
    18 Jan 2012 | 4:54 pm
    For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. How to Be a Great Client Google: Goodbye to Real Estate Search Quick Way to Find Interesting & Influential Twitter Users 5 WordPress Plugins To Help Keep Your Blog Secure Foursquare Finally Finishes Features for Businesses 2010: My Blogging Year-in-Review Previous Flashbacks SBSM Flashback: December 2010 SBSM Flashback: November 2010…

  • Google Emails To Let Me Know My Wife’s Merged Listing Will Be Merged Again

    Matt McGee
    16 Jan 2012 | 5:10 pm
    I think it’s great that Google is trying to improve customer service. In trying to fix my wife’s current merged listing cluster****, they’ve sent me more emails than I could’ve ever imagined. Yay Google! Except the last email they sent wasn’t so good. Yesterday, Google emailed me to let me know that they’re going to unmerge my wife’s listing, and then re-merge it with another listing. Here’s the email, and then I’ll explain after you see it. Isn’t that the nicest email? I’m serious – that’s exactly the kind of…
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    ReveNews

  • News Brief: Pennsylvania Delays Online Tax Compliance Until September

    ReveNews Staff
    27 Jan 2012 | 6:29 pm
    Pennsylvania’s Secretary of Revenue Dan Meuser issued an extension today for online businesses with a physical presence in the state to become compliant with licensing and sales tax collection. As we reported in December, the state originally requested compliance by February 1, 2012, but Meuser’s announcement stated that businesses will now have until September 1, 2012. “We heard from a number of e-commerce businesses that companies are willing to comply with their Pennsylvania sales tax obligations, but our original Feb. 1 compliance deadline is impractical from operational and…

  • Want to Sell with Social Media? Get Back to Basics

    Jeff Molander
    27 Jan 2012 | 11:24 am
    Today marks the start of an article series by Jeff Molander that highlights case studies and research focused on real businesses using social media to create leads and sales. Over the next few weeks, Jeff will take us beyond Likes, friends, and followers and show us what’s required to build lasting loyalty and earn repeat customers with social media. Knowing how to update your Facebook page, write an engaging blog, or create a viral YouTube video is, commercially speaking, worthless without knowing how to make them produce sales. Right? The truth is this: social media’s sudden…

  • Affiliate Industry 2012 Preview: Anthony Clements and Kevin Edwards of buy.at

    Angel Djambazov
    25 Jan 2012 | 12:22 pm
    As part of the ReveNews 2012 Affiliate Industry Preview Series, I interviewed affiliate marketing industry leaders to get a sense of their plans and goals for 2012. Today’s interview is with Affiliate Window’s Kevin Edwards, Strategy Director, and Anthony Clements, Client Services Director, regarding both Affiliate Window and buy.at‘s outlook in 2012. Both are properties of Digital Window. Angel: How do you feel about the health of the Affiliate Industry overall? Kevin: The affiliate industry in the UK is strongly positioned. Since cost per acquisition became the common currency…

  • Spring Comes Early Online: 3 Marketing Trends Bloom in 2012

    Barry Silverstein
    24 Jan 2012 | 11:00 am
    This year will be an interesting one for any number of reasons, not the least of which are three areas that represent emerging opportunities for online marketers. 1. Online Ad Spending Overtakes Print Ad Spending For the first time, online ad spending this year will exceed the total amount spent on newspapers and print magazines, according to eMarketer. By the end of 2012, online ad spending will reach $39.5 billion, while total print spending will be $33.8 billion ($19.4 billion in newspaper ads and $15.4 billion in magazine ads). Over the next five years, eMarketer predicts online ad…

  • Affiliate Industry Preview: Affiliate Summit’s Shawn Collins

    Angel Djambazov
    23 Jan 2012 | 12:48 pm
    As part of the ReveNews 2012 Affiliate Industry Preview Series, I interviewed affiliate marketing industry leaders to get a sense of their plans and goals for 2012. Today’s interview is with Shawn Collins, Co-Founder of Affiliate Summit. Angel: How do you feel about the health of the Affiliate Industry overall? Shawn: As far as I can tell, the industry is very healthy these days. The primary indicator for me is Affiliate Summit, and our attendance has grown consistently year to year since we started in 2003. Recessions, state legislation, and other hurdles have not stopped or even slowed…
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    Understanding Google Maps & Local Search

  • Is Google Reducing the Local Search Result Footprint?

    Mike
    26 Jan 2012 | 1:11 pm
    I first noticed this yesterday where every search for “storage + city” returned a 3-pack result regardless of the city that was searched (ie storage Toronto, storage Detroit, storage Miami etc etc etc ). This was true even on international searches like storage Paris, Fr.This change apparently occurred about two weeks ago and despite doing a range of searches both logged in and not, the ”storage + city” never returned a Blended Result nor a Pack other than the 3-Pack. While this search result was strange enough, today at least, many search results that were…

  • Loci 2011: Gib Olander

    Mike
    25 Jan 2012 | 12:32 pm
    Gib Olander currently serves as Vice President Market Development for Localeze and frequent speaker at search marketing conferences. Localeze is a leading provider of business listing identity management, which includes; collection, organization, validation and distribution of merchant content. This content is widely used in the local ecosystems and the data is the foundation of place information at a large number of sites including Bing, Facebook and Twitter amongst others. From this vantage point, Gib sees the industry dynamics from the inside out, providing useful insights to many in the…

  • Google Places Myth: Linking to Your Places Page

    Mike
    24 Jan 2012 | 8:05 am
    I wondered if either of you had ever written an article (or seen a good one) on the merits of link building to a Place Pages. This is widely mentioned, of course, but I don’t believe I’ve ever seen anything attesting the merits of the practice. – Miriam Ellis  I see this piece of [mis]information being repeated and passed around local circles. Here is the response that I gave to Miriam as to my thoughts about the practice of linking to your Places Page: This is a myth that has been spread around for years and is total poppycock. Place Pages are search results. They are…

  • Catalog of Current Bugs in Google Places and the Google Places Dashboard

    Mike
    24 Jan 2012 | 4:00 am
    A number of contributors to the Places forums (Treebles, Helmut, Nyagoslav, Linda Buquet, myself) have assembled this first shot at a list of known bugs in Google Places and the Google Places Dashboard. Google is not currently publishing such a list and until they do, this list might help you understand if what you are experiencing is a known issue or not. My hope is that by putting these in a single location it will save some of you time and/or frustrations as you experience the problem. This list is not comprehensive as we have not yet catalogued all bugs. If there are some that we have…

  • The Long and Winding Tale of Trying to Fix a Merged Listing

    Mike
    19 Jan 2012 | 10:33 am
    This person posted this detailed log of his efforts to resolve his merged business before the new unmerging repair process was in place in the Google Help Forums. He had previously posted this information at Linda Buquet’s blog as a counterpoint to her article about improving Google customer service. It very much reinforces the issues that Matt McGee had and is having with his wife’s listing. He suffered the unfortunate  but all too common reality of attempting to fix a merge prior to there being a formal process. He witnessed the results of having too many inputs into the…
 
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    Mihmorandum: Local SEO + Web Design

  • Is Verizon a Data Supplier to Google Places?

    David Mihm
    17 Jan 2012 | 4:09 pm
    Obviously, I've claimed my consulting business on most of the major search engines and data aggregators, and done my best to make sure that my NAP information (Name, Address, and Phone number, for those of you new to Local Search) is consistent everywhere. Sure there are a few minor variations of my official DBA (David Mihm Web Design / Local SEO) due to various aggregators' limitations on length of business title. But, I recently came across a crazy bug on my Google Place Page! I couldn't believe it. My phone number had all of a sudden changed from 503-560-2755 to 971-400-6360. I had two…

  • [Infographic] A Brief History of Google Places

    David Mihm
    10 Jan 2012 | 1:57 pm
    SEOs tend to work themselves into a frenzy over every minor news announcement that comes out of Mountain View–and one could probably say Local SEOs lie on the extreme end of the spectrum. In some respects, it’s understandable. Our space is constantly evolving, and to ignore these announcements can put us at a significant disadvantage relative to [...]

  • BIA/Kelsey Group ILM West Day Three LiveBlog

    David Mihm
    14 Dec 2011 | 11:53 am
    Back on Day Three — off to a bit of late start again :) Bo Fishback, Zaarly Zaarly is 10 months old, $1MM in seed funding, $14MM in Series A funding, and got Meg Whitman on the board.  They are doing peer-to-peer selling.  Say what you want, what you are willing to pay, and how [...]

  • BIA / Kelsey ILM West 2011 LiveBlog Day Two

    David Mihm
    13 Dec 2011 | 10:33 am
    And we’re off! Recap of Day 1 from BIA Kelsey’s Jed Williams Companies are partnering even with traditional enemies these days (ClearChannel and Cumulus, for example). Your biggest competitors are coming from markets you can’t even see right now. Being “average” at a bunch of different things means you are doomed to fail in today’s [...]

  • BIA / Kelsey Group ILM West 2011 LiveBlog Thread

    David Mihm
    12 Dec 2011 | 11:31 am
    I'll be blogging sessions on this thread throughout the next couple days. Looking forward to the conversations in the comments and/or on the ol' Twitter.
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    SEO Igloo Blog

  • How To Spin An Article And Why You Shouldn’t

    admin
    25 Jan 2012 | 5:56 pm
    A few months ago, I was repeatedly solicited by a relatively visible Internet Marketing firm that was trying to hook me up with some type of program. I declined the offer, but an acquaintance ending up hiring this firm to undertake an SEO campaign for him. Later, I got an inside look at one of [...]

  • My Second Article About Best Buy In 3 Years

    admin
    6 Jan 2012 | 12:55 am
    Do you remember these guys? The guys who ran your town’s computer store in 1980? The above graphic is pulled from my original post on this topic: Best Buy Brings On Crashing Wave Of Nostalgia. In that piece, I compared my fondly-remembered formative experiences in the computer stores of three decades ago to the headache [...]

  • What Solas Web Design Can Do For You In 2012

    admin
    31 Dec 2011 | 4:23 pm
    Will 2012 be the year you take your business online or make important efforts to increase the visibility of your company on the web? Partner with Solas Web Design to get the job done right! 2011 has had more than its share of reporting on economic ills, but over the past year, our firm has [...]

  • Adding multiple business locations to HotFrog.com

    admin
    16 Dec 2011 | 6:35 pm
    A quick tip for Local SEOs and local business owners today! If your business has more than one physical location, you’ll be adding each location separately to most local business directories. Some, like Google Places, allow you to create a main account and then build out your different listings within that main account. HotFrog.com doesn’t [...]

  • Getting A Negative Review Removed From Google Places – Your Chances

    admin
    13 Dec 2011 | 6:00 pm
    Back in October, I wrote a piece at Search Engine Guide covering the issue of the Google Place Page of Max’s Deli in Birmingham, AL being spammed with several pages full of negative reviews. These reviews clearly violated Google’s Review Quality Guidelines in that they had nothing to do with the food or business and [...]
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    Online Marketing - Marketing Don

  • New Years Resolutions for Online Marketers

    Al Scillitani
    3 Jan 2012 | 4:44 am
    It’s that time again, a new year to optimize your site, increase brand awareness, and increase your return on investment (ROI).  Below is a list to help all online marketers for the New Year. Multi-channel testing. Test new marketing channels every single month. No matter your budget, you can test. Set a realistic budget for each test and do it. Have you tried: paid search, retargeting, search engine optimization, email nurturing, 15 second video commercials, guest blog posts, writing “how to” articles, affiliate marketing, looking at your referring sites in analytics and trying to…

  • Web Analytics Testing – A Common Sense Approach

    Al Scillitani
    20 Jul 2011 | 7:13 am
    Paid search, referral sites, direct traffic… You know where your traffic is coming from, you know which channels are converting, you know visits, you even know which browsers your users have, but you want more. A lot of people talk about testing, but that is all it is, talk. Seems like the biggest barrier to testing is that no one knows where to start. Testing is so broad and seems to be so complex, your site just sits there waiting, missing out on possibly significant increases in revenue. I am going to outline your plan of attack. Hopefully I will put it into terms that are easy to…

  • How I dramatically increased conversions with a simple A/B test

    Al Scillitani
    22 Nov 2010 | 7:42 am
    I love testing. Everytime I complete a test, I am amazed at the results. This is another example of how completing a simple test can significantly increase conversions. The testing strategy. How I decided what to test: In your Web Analytics program identify some of your top pages and which keywords are bringing traffic to those pages. Here is a way to do it in Google Analytics: Under Content Click “Top Landing Pages” - Pick one of the higher traffic pages. - Pick a page that you want someone to take an action, has an “add to cart,” or fill out form button on it. Click on the page url…

  • Link Building Interview

    Al Scillitani
    24 Sep 2010 | 9:17 am
    Link Building expert Garrett French asked if I was interested in the Ontolo.com “Link Building Interview Project.” I thought it would be fun, so here goes. Day-to-Day Link Building Questions As an inhouse SEO, what are your top 5 most important link building tasks and responsibilities? There isn’t 5, there are 2. Two tasks. 1. Get good high quality link prospects and 2. Get them to link to us. What, if any, link building tasks would you be comfortable outsourcing? I would outsource the service of getting the other sites to link to us as long as I know they are good sites. How much of…

  • Link Building Book Review

    Al Scillitani
    23 Jun 2010 | 3:40 pm
    “The Link Builder’s Guide To Better, Faster, Stronger, Link Building Campaigns” by Garrett French and Ben Wills.  http://ontolo.com/link-building-book I just had the chance to read this linking building book and would like to share my review.  Summary: I have not seen anything that really compares to this book. This is not a book about linking 101. This book would be used in graduate and doctorate level link building courses, yet is written in a way most people will understand.  I have to give it the highest rating for giving real link building information that is useful,…
 
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    The Friday Traffic Report

  • The One About YouTube Video Marketing

    Jack Humphrey
    27 Jan 2012 | 2:22 pm
    Listen to internet radio with The Friday Traffic Report on Blog Talk Radio Today we discussed the massive-ness of YouTube, the importance of video content marketing, and how to tap into 800 million users, or, the “Beast With A Billion Eyes.” Also: Google privacy update Links from today’s show ou the Friday Traffic Report Fan Page

  • The One About Google’s Personalized Search

    Jack Humphrey
    15 Jan 2012 | 12:11 am
    In this, the second episode of 2012, Jack and Jim discuss the major change to Google’s search this week. Learn how it affects how you’re found on Google and how you can increase your traffic with social. Listen to internet radio with The Friday Traffic Report Related articles Google Personal Search Will change the way [...]

  • First Friday of 2012!

    Jack Humphrey
    6 Jan 2012 | 3:28 pm
    On today’s Friday Traffic Report we hit the hot button issues.  Important things like, what gadgets we got for Christmas.  And why Twitter lets 3rd parties do things like Paper.li instead of doing them themselves. And, you know, all the other marketing and social tech goodness that comes with every serving of FTR radio! Links [...]

  • $50,000 spent by individuals on Mafia Wars.

    Jack Humphrey
    16 Dec 2011 | 1:44 pm
    Where are people spending the big bucks online? And how might you take advantage of human nature to get more from your own customers? Today’s show takes a look at what people are willing to spend on online services and games.  And I bet you’ll be floored by what we found! Think about how the [...]

  • Personal curation tools, privacy, and stuff we don’t like…

    Jack Humphrey
    9 Dec 2011 | 1:44 pm
    My co-host this week was Brandon Hall.  Jim Stroud was flying somewhere over North America at show time. Today we talked about: Clipboard, Scoop.it, Facebook, privacy and #D5D5D5 You’ll have to listen to figure that one out.  :) Check out our links on Facebook.
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    hobo

  • Award Winning Think Visibility 7 – March 3rd 2012 (Leeds)

    Shaun Anderson
    18 Jan 2012 | 8:40 am
    I will be propping up the bar and keeping my room in order at Award Winning Think Visibility 7 – March 3rd 2012 (Leeds). You should go – it is quite excellent and lots of REAL experienced nice people to meet at the conference and the parties. Wikipedia down, Reddit down, wordpress.com blacked out, there was [...] Check out - Award Winning Think Visibility 7 – March 3rd 2012 (Leeds) This REALLY IS just about your last chance to download your free seo ebook and linkbuilding guide for beginners: Hobo SEO Book For Beginners Hobo Linkbuilding Guide For Beginners Search Engine…

  • Topseos Complaints Awards 2012

    Shaun Anderson
    17 Jan 2012 | 7:47 pm
    (This will be my last ever post on Topseos. I have also been told I am not allowed to play on Twitter today as I have excel spreadsheets to work.) When I wrote my post about Tops SEOs recently (which was retweeted some very influential seo) and questioned the reporting by the Drum Magazine in Scotland, [...] Check out - Topseos Complaints Awards 2012 This REALLY IS just about your last chance to download your free seo ebook and linkbuilding guide for beginners: Hobo SEO Book For Beginners Hobo Linkbuilding Guide For Beginners Search Engine Optimisation by Hobo! Originally shared by Hobo SEO…

  • Lady Gaga on Google Plus

    Shaun Anderson
    17 Jan 2012 | 8:20 am
    Marketing Land have posted that Lady Gaga is on Google Plus – it really might be time to get on there, if you are not. Although – don’t try searching Google for it – at the moment anyway – well, I couldn’t find it. Ironic – but then again Google does get a kicking for manipulating the [...] Check out - Lady Gaga on Google Plus This REALLY IS just about your last chance to download your free seo ebook and linkbuilding guide for beginners: Hobo SEO Book For Beginners Hobo Linkbuilding Guide For Beginners Search Engine Optimisation by Hobo! Originally…

  • Opinion: TopSEOs Sewage Leaks To Scotland via The Drum Magazine

    Shaun Anderson
    16 Jan 2012 | 1:14 pm
    TopSEOs Sewage Leaks To Scotland via @thedrum hobo.im/xBQQzf — Shaun Anderson (@Hobo_Web) January 16, 2012   Man. I was so disappointed when I saw the Drum Magazine today – surely recognised as one of Scotland’s – and the UK’s –  top marketing and advertising publications – at least it used to be (or I had that impression) [...] Check out - Opinion: TopSEOs Sewage Leaks To Scotland via The Drum Magazine This REALLY IS just about your last chance to download your free seo ebook and linkbuilding guide for beginners: Hobo SEO Book For Beginners Hobo…

  • Ifttt – Automatically Post Blog Posts To Twitter, Linkedin & Facebook

    Shaun Anderson
    15 Jan 2012 | 6:51 am
    IFTTT stands for If This, Then That, and the name is practically self-explanatory. If one of the several triggers you setup happens, then the service activates whatever multiple commands you designate When I publish a post on Hobo, ideally I want it to automatically be shared to the Hobo Facebook page, Linkedin, Google Plus and Twitter profiles. [...] Check out - Ifttt – Automatically Post Blog Posts To Twitter, Linkedin & Facebook This REALLY IS just about your last chance to download your free seo ebook and linkbuilding guide for beginners: Hobo SEO Book For Beginners Hobo…
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    DailyBloggr - For the Blogging, Search, Social Media, Web Enthusiast

  • Why Press Releases will not help you in SEO

    Mani Karthik
    25 Jan 2012 | 2:14 pm
    I’m sure you would’ve come across several online marketing folks who would insist to do a Press Release every couple of months (sometimes even every week) and gladly spent thousands of dollars on it. Little do they know that Press Releases are a waste of time, if you don’t use them the right way. And [...]Directory Submission Software - Submit to 668+ directories in one go! Get it now. Get higher Page Ranks - Automated Link Building software that builds thousands of targeted links! Get it now. Automatic Social Bookmarking software - Get higher Page Ranks by bookmarking to more than 350…

  • What is SEO Website Authority & How to build it?

    Mani Karthik
    25 Jan 2012 | 1:16 am
    In online marketing,  we often hear this word “Website Authority” repeated time and again. Especially from Google folks! Website authority remains a vague word (like many other phrases) even today. All we have are clues that suggests what it might mean for a website. It’s a mix of social media metrics, search engine optimization and [...]Directory Submission Software - Submit to 668+ directories in one go! Get it now. Get higher Page Ranks - Automated Link Building software that builds thousands of targeted links! Get it now. Automatic Social Bookmarking software - Get higher Page…

  • Invest in Social Media now: Get the benefits later

    Mani Karthik
    21 Jan 2012 | 1:09 pm
    Or regret. When ever I talk to brands about leveraging social media (sounds cliché eh?) for SEO, people have this “Oh no! Not again…” look on their faces. “We’ve tried it. Never worked!” – quips one. And they’re right. But they were mis-informed probably, that they left it soon. Here’s the thing. Gone are those [...]Directory Submission Software - Submit to 668+ directories in one go! Get it now. Get higher Page Ranks - Automated Link Building software that builds thousands of targeted links! Get it now. Automatic Social Bookmarking software - Get higher Page Ranks by…

  • Google plays scare-tactics with webmasters again

    Mani Karthik
    20 Jan 2012 | 11:10 pm
    Google’s latest algorithm change has left webmasters puzzled. Like always, Google is using its scare-tactics to webmasters, to drive the point. This time, if your website is “infested” with advertisements, your site is going down the drain in no time, better clean them up before the big G screws you. Matt Cutts, posted an article [...]Directory Submission Software - Submit to 668+ directories in one go! Get it now. Get higher Page Ranks - Automated Link Building software that builds thousands of targeted links! Get it now. Automatic Social Bookmarking software - Get higher Page Ranks by…

  • How to build your freelance business brand

    Mani Karthik
    19 Jan 2012 | 9:21 pm
    “Life is nothing but a competition to be the criminal rather than the victim.” - Bertrand Russell Market is HUGE. Competition is hard. And if you want to rise above the rest and attract MORE clients in NO time, you have to “show” you are the best. Did you notice something there? I didn’t say [...]Directory Submission Software - Submit to 668+ directories in one go! Get it now. Get higher Page Ranks - Automated Link Building software that builds thousands of targeted links! Get it now. Automatic Social Bookmarking software - Get higher Page Ranks by bookmarking to more than 350…
 
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    Antezeta Web Marketing

  • Track search engine traffic from blekko in Google Analytics

    Sean Carlos
    31 Dec 2011 | 10:33 am
    A year has already passed since search engine blekko launched and while Google and Bing aren’t trembling yet, others have shown significant confidence in blekko’s prospects. For marketers who keep an eye on keyword driven web traffic, a significant question arises: where’s the... [...]

  • Compelling Social Media Communication (Viva the Internet)

    Sean Carlos
    1 Dec 2011 | 3:34 am
    One of the many reasons to be passionate about the Internet, and to defend it from politicians who want to curtail it, is its capacity to be a great democratic leveler. Social media tools, with their potential reach limited only by language and access to an internet connection, provide a megaphone... [...]

  • Google Analytics enabling Site Speed Report for all users

    Sean Carlos
    14 Nov 2011 | 6:54 am
    Google Analytics offers a wide range of advanced features and reports, one of the newest being the Site Speed report, introduced in May 2011. Upon first glance many marketing professionals might want to dismiss Site Speed as just another technical report by engineers, for engineers. Yet users do... [...]

  • Enhanced Google+ Social Badges now in Limited Test

    Sean Carlos
    10 Nov 2011 | 3:31 am
    Google is beginning to make advanced social badges available which allow Google+ Page “owners” to promote their Google+ page on their website(s), hopefully not to the detriment of their own site(s). Enhanced Google+ badges are part of a reciprocal link, required, at least on paper, for... [...]

  • Search engine support of rel=”" link attributes – cheat sheet

    Sean Carlos
    6 Nov 2011 | 4:05 pm
    Readers with a cursory knowledge of SEO best practices are probably familiar with the rel=”nofollow” link attribute which tells search engines in essence that the site owner doesn’t vouch for the quality of an outgoing link, a link which was more than likely added by a site... [...]
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    The Search Engine Optimization Blog @ MoreVisibility

  • Google’s New Page Layout Algorithm

    Michael Bergbauer
    24 Jan 2012 | 7:18 am
    Google announced a new algorithm update on January 19 that it will start applying to search results. Simply called, the “page layout algorithm,” it’s having only a small impact so far (less than 1% of searches, according to Google). Still, the new update is causing a bit of buzz and confusion. The page layout algorithm looks [...]

  • Reaching Tablet Users

    Katherine Bennett
    23 Jan 2012 | 8:35 am
    Businesses should always be looking to gain new customers and keep the ones they have happy. One way of doing this is adapting to the way your customers like to shop. E-commerce companies should be aware of consumers increased spending on mobile devices, especially tablets, and changes should be made to reach them. According to an [...]

  • How to prevent DMOZ data displaying in your snippets in SERPs

    Melanie Wahl
    16 Jan 2012 | 8:39 am
    Google’s most recent Webmaster Central Blog post, entitled Better page titles in search results covers the basics of how page titles and descriptions (called snippets) are generated. A few things to note: Best practices dictates you write your own title tags. Best practices also dictates you write your own descriptions that are concise and easy to read. Algorithms may [...]

  • How to Ask for a Link: Use Incentives

    Michael Bergbauer
    13 Jan 2012 | 6:07 am
    Part of any good link building campaign will require you to request links from other websites. You might talk to vendors, customers, or fellow members of the industry. Regardless, all of your requests will need to have one thing in common: you must incentivize them. Usually, the best incentive you can offer is a link in [...]

  • Build your Site Content with an FAQ

    Michael Bergbauer
    10 Jan 2012 | 6:50 am
    For many websites that want to increase their SEO, they must also increase their onsite content. For some companies the question of what to add to their site is an easy one. Still, others struggle with the concept; what will their target audience want to see and what is the company actually able to produce? In [...]
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    Eduki Wiki (Beta)

  • LBC Calendar Plans

    chuckaikens
    26 Jan 2012 | 6:46 pm
    Promoting a large website or for an extended period of time requires an overall LBC Calendar Plan consisting of several individual Link Building and Promotional Campaigns. Category Selection The first step for LBC Planning is to idenfity the website or keyword categories that will be the focus of the LBC Plan.  While link building can improve the website ranking for all of the target keywords, it is important to focus on the categories that will generate the largest increases in traffic and goal conversion. When selecting the categories, it is important to consider how well the website…

  • Google Panda 2.3 Update Confirmed

    chuckaikens
    26 Jan 2012 | 1:22 pm
    Google has confirmed reports of a Panda update with Search Engine Land. Thye company told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh according to Barry Schwartz. Our client keywords (approximately 19,000 total keywords) showed higher than average movement from 1/18/2012 through 1/22/2012 and ranking movement is back to normal levels of activity since 1/23/2012. According to Google, the update was mostly an adjustment that addressed some issues in previous…

  • Keyword Targeted Link Building Campaign

    chuckaikens
    23 Jan 2012 | 6:53 pm
    Keyword Targeted Link Building Campaigns (LBC) represent a focused effort to improve the keyword ranking for a very specific set of keywords. A typical Keyword Targeted LBC focuses on between 3 – 5 targeted keywords that are very closely related along with 3 – 5 keyword variations.  Here is an example of a set of Keyword Targets: Targeted Keyword: solar panel installers, solar installers, solar power installers Keyword Variations: solar energy installers, solar power installer, renewable energy installer Targeted Keyword Goal:  Move Targeted Keywords from Top 20 to Top 10 which…

  • Google Targets Websites With Too Many Ads

    chuckaikens
    20 Jan 2012 | 10:41 am
    In their ongoing effort to help searchers find more high-quality websites in search results, Google is launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.  On 1/20/2012, Google has announced  a new algorithm tweak that will lower the rankings of websites that Google determines is providing a bad user experience – a move Google hinted was in the works in November. Google’s Distinguished Engineer Matt Cutts, in a blog post, reported that the “Page Layout algorithmic improvement” will effect 1…

  • Eduki Adds Page Level Social Metrics

    chuckaikens
    19 Jan 2012 | 8:45 pm
    The bi-annual survey published by SEOMoz of the 2011 Rankings Factors estimated that 7% of of the SERP algorithm is driven by Page Level Social Metrics.    In our continual quest to quantify and track relevant SEO impact for our clients’ websites, we are introducing Page Level Social Metrics built into Eduki Reporter that’s helping us track Facebook, Twitter and Google+ activity. Here is an example report for the Total Number of Facebook Likes & Shares showing that the most shared content for the DISH TV being…
 
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    Natural Search & Mobile SEO Blog

  • Navigate the Mobile Marketing World with New Map from Bluetrain

    Bryson Meunier
    24 Jan 2012 | 10:52 am
    Honored to be included in this new list of mobile marketing resources from BlueTrain Mobile. Actually found a few resources that were new to me, so I’d definitely recommend checking it out. Click through to the PDF for a larger version with working links.

  • Influence of Mobile Sites on Google Smartphone Search Ranking

    Bryson Meunier
    10 Jan 2012 | 1:56 pm
    With the publication of my six trends in mobile search optimization for 2012 at Search Engine Land yesterday, many people were interested in our findings that having a mobile site seems to be correlated with top three ranking in smartphone results. This comes from a Resolution Media whitepaper we’ll be releasing in the upcoming months that dissects the smartphone search results for 11 popular sample queries from different industries and with different intents and breaks them down by the following factors:   The purpose here is to do some basic reverse engineering of the smartphone…

  • Speaking at Domainfest 2012 on Mobile and Local Opportunities for Publishers and Advertisers Panel

    Bryson Meunier
    14 Dec 2011 | 12:14 pm
    If you’re in or around Santa Monica or interested in monetizing domains, you already may be going to Domainfest 2012 this year. If you’re there, check out the Mobile and Local Opportunities for Publishers and Advertisers panel, where I’ll be speaking this year. Should be a great show!

  • Speaking at SMX Social Media Marketing, December 6, 2011

    Bryson Meunier
    27 Nov 2011 | 11:40 pm
    Join me in December in Scottsdale Arizona for SMX Social Media Marketing! I’ll be there discussing practical tips for marketing in a social local mobile (SoLoMo) world. Including the pitch below if you want more details. Be sure to register soon, as there are worse places to be in December than a resort in Arizona and you get to learn bleeding edge social media strategies and tactics from some of the brightest minds in the business! More details here: Keeping up with digital marketing can be challenging: there are so many different channels to tap into, such as Social, Local, and…

  • Circle the Natural Search and Mobile SEO Blog on Google+

    Bryson Meunier
    27 Nov 2011 | 11:27 pm
    If you prefer to get your information and have your search results influenced by Google+, be sure to circle this blog there: https://plus.google.com/u/0/b/116830155226800059190/116830155226800059190/about Of course there’s always Facebook if you’re old school: http://www.facebook.com/mobileseo And RSS if you’re prehistoric like me: http://feeds.feedburner.com/NSEOMSEOBlog As always, thanks for following the natural search and mobile SEO blog– now in our fourth year of bringing you the truth about mobile and SEO.
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    Interactive Cleveland

  • Online Marketing Predictions for 2012

    seanhecking
    3 Jan 2012 | 10:40 am
    Location Apps Find Their Place This is one that’s been talked about for years but is now starting to become a reality. Foursquare has become more popular, as have many other location based apps. According to Ad Age, more online adults became familiar with location apps (from 16% in 2010 to 30% in 2011). Location apps will become more wide spread with customers looking to take advantage of loyalty rewards and special offers used by marketers to drive foot traffic to stores. Gone in a Flash Adobe Flash animation, once a must have on every home page, will become obsolete as older versions…

  • SEO Brand Reputation Management

    seanhecking
    1 Nov 2011 | 2:34 pm
    When companies first get started doing SEO, they typically plug their site into a few tools and get a report that tells them what keywords people are searching to find their site. They take those keywords, weed out the obvious no-nos, put them in a list and let the optimizing begin. One of the most often overlooked areas of search is brand reputation management. If your customers are looking for your brand, most likely these are folks that know who you are and what you’re about. If you’re lucky, they will remember your brand name and how to spell it. Hopefully they will find your…

  • Top 5 Reasons for a CMS Website Redesign

    seanhecking
    26 Apr 2011 | 2:05 pm
    A Content Management System (CMS for short) is software you can install on your website to make it easy to manage web pages without deep knowledge of HTML. This is great for marketing teams and business owners who simply want to change web page copy, add pages and use their website as an effective communication tool. Thinking of upgrading your current website to a new or better CMS software package? Below are some reasons to consider making a CMS switch: Your Site Uses HTML Tables – Table based layout was very common in the late 90s when the internet was young. Most current CMS software…

  • Foursquare

    seanhecking
    9 Mar 2011 | 11:15 am
    Ok, so by now you have probably heard about location based social media services like Foursquare. If you haven’t here’s a quick summary. Foursquare is a social media website and more importantly a mobile app you can download to your iPhone or Android smart phone. Once you have the Foursquare app installed, you are presented with options like friends, places, etc. Here are some tips when getting started with Foursquare: Connect with your friends on Facebook, Twitter and email (Gmail, Yahoo). This is built into the Foursquare website which makes it really easy to find your friends…

  • Duck Duck Go

    seanhecking
    29 Jan 2011 | 5:56 am
    Every time a new search engine is released and makes the news there is usually a lot of initial hype, followed many months later by a “ho hum” (remember cuil?). Duck Duck Go is a new search engine, but doesn’t fall in the trap of trying to beat or become the next Google. Duck Duck Go is actually a lot more like the original concept the founders of Google released back in 1998. Duck Duck Go is very simple, easy to use and includes many of the same features you would expect to find in a search engine. Some of the main differences included; AJAX like search results page with…
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    Organic SEO / SMO for small business

  • Marketing Online – What Was That ROI Formula Again?

    Level343 Team
    26 Jan 2012 | 1:00 am
    You know ROI is a measure of your company’s success, but do you know how to go about measuring ROI? Questions plague you at night, “How do I get the most ROI? Shouldn’t I already be seeing returns? Maybe I should stop this approach and move to a new one…” Dr. Peter Drucker, Medal of [...]

  • Presenting Your Product as a Masterpiece: You Can’t Market a Piece of Junk

    Level343 Team
    23 Jan 2012 | 1:00 am
    Have you ever heard the phrase, “You can’t market a piece of junk?”  There are other… ahem… shall we say, more ‘graphic’ versions of the saying, but that’s the cliché sans the expletives. While this quote could be disproven (you really can market it… doesn’t mean people will buy, though), it’s a no-brainer that you [...]

  • Using “AIDA” Method as Part of Your Internet Marketing Strategy

    Level343 Team
    19 Jan 2012 | 1:00 am
    You learn a lot of things in Marketing 101. Things like “Starting sales copy with negatives is a negative thing.” You learn that meeting a customer’s eyes is important, as is active listening. By the time you’re done with the course, you can sell sand to a man in the Sahara. Of all the things [...]

  • So That’s What “Build Your Brand Story” Means!

    JRPittman
    16 Jan 2012 | 1:00 am
    A confession: I don’t know much about branding. Oh, sure – I know words, but branding? That’s Gabriella’s bailiwick. I know more now than I did six or seven years ago, but that’s because she’s been my mentor for several years (and you can’t have a client-centered conversation with Gabriella without branding coming in to [...]

  • 2012 Is the End of the Beginning: SEO, Social, Search, Copywriting, Et All

    Level343 Team
    12 Jan 2012 | 1:00 am
    So, did everyone have a good brouhaha good time for New Year’s? Are you ready to delve into 2012’s planning, marketing and magic? I don’t know about you, but around the office here, we’re ready to do more with less. We’ve taken a step back – but not a backwards step. – And if that [...]
 
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    Outspoken Media

  • Lies Writers Tell To Cripple Your SEO Copywriting

    Lisa Barone
    27 Jan 2012 | 9:34 am
    Even the newest of SEOs and marketers understand how important content is to developing a brand presence. Your content is who you are. It’s your voice in the market and what you use to convey your message to customers. It’s through the combination of your Web site copy, your blog, your article marketing, your pitches, and your social updates that you reach prospective customers and turn them on until they become full-blown customers. There’s just one problem. You…well, you can’t write. Or at least that’s what you’ve been telling yourself for the past thirty years. Because you…

  • How To Avoid Community Manager Burn Out

    Lisa Barone
    25 Jan 2012 | 9:46 am
    Monday was Community Manager Appreciation Day, an online event started by Jeremiah Owyang three years ago to honor and recognize those who fight on the brand front lines every day. Last year I honored the day by offering up 8 ingredients that make a community manager and paid homage to a few folks who I think do it really well. This year I wanted to talk about something different. I recently gave a community manager interview where I was asked whether CMs were finally being given the respect they deserve, what goes into the position, and what their roles are within an organization. You can…

  • Walking The “Be Human” Line In Social Media

    Lisa Barone
    23 Jan 2012 | 9:00 am
    It started innocently enough. My buddy Matt Sullivan read an article on Fast Company about Chobani tickling the taste of Pinterest. He thought it sounded similar to the love letter I had written earlier, so he sent it to me via Twitter knowing I might want to check it out. The “flavor Tourettes” line is in reference to a quote found in the Fast Company article. When discussing how fanatical people are about engaging with the Chobani Facebook page, Chobani’s digital communications manager Emily Schildt is quoted as saying: “We call it ‘flavor Turettes’ in-house,” she quips.

  • Weekend Coffee Links: Willpower Edition

    Lisa Barone
    21 Jan 2012 | 9:00 am
    Hi! Oh…you’re here.  Fine. I guess that means I have to stop eating cake now. Did you hear we celebrated a birthday this week? If not, check out Rhea’s post from earlier this week where she talks about Outspoken Media in 2012, what we’ve been up to and what’s still to come.  It’ll give you a pretty good glimpse into why we walk around so excited all the time. [It's because our team is awesome.] But it’s time for Weekend Coffee Links! Our collection of everything that caught our eye this week. Ready to jump in? How to be an effective CEO: Chief…

  • Outspoken Media: Looking to 2012

    Rhea Drysdale
    19 Jan 2012 | 10:33 am
    It’s January 19th. Crack open the champagne, because it’s time to celebrate! What’s so special about today? Today is Outspoken Media’s birthday. A birthday that comes a couple weeks after the New Year, which means Lisa and I have been in a period of intense introspection (or holiday food comas, who knows). But isn’t that what we do on birthdays and at New Years? We think about the past and how we got here and we think about where we’re going. When you own a business, those are the most important questions to ask yourself: How did we get here? Where are we…
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    Search Engine People Blog

  • Social Media: The Worst of 2011

    Caitlin Melvin
    27 Jan 2012 | 2:25 pm
    What happens in social media…stays in social media. …NOT. Ah, yes. Another great year has come to an end. And we can all sit back and reminisce on how social media has caused brands, and people total and utter embarrassment. I love social media for myself, and also for brands and companies. I've been an advocate for it here, here, and here. But, I must say, that social media can also be damaging to a company, a brand, and a person when someone has 'accidently' misused it, or said something they wish they didn't. Or sent something they really REALLY…

  • How to Create Truly Effective Long-tail, Query Matching PPC Campaigns That Sell

    Alan Mitchell
    27 Jan 2012 | 11:25 am
    Long-tail keywords are great for PPC advertising. Long-tails are often cheaper than more generic keywords, tend to have less competition, and are often made by people further along in the buying cycle who have already carried out the large majority of their pre-purchase research are more likely to buy. Conversion rates and return on investment from long-tail keywords can therefore be considerably higher for than for more generic keywords, and en masse, long-tail keywords can generate a huge number of cost-effective sales or leads that would be hard to achieve by chasing after a handful of…

  • CTR Prediction: what it is & how it works

    Zarko Zivkovic
    27 Jan 2012 | 8:25 am
    CTR, or for those of you new to internet marketing terms, Click Through Rate, is a very useful metric we rely on heavily in the SEO and internet marketing world. CTR is useful for figuring out keyword potential for organic searches and to measure the success of our ad campaign in paid search. I talked about mistakes SEOs tend to make in my last post here on SEP, one that I didn't mention is that a great number of SEOs think and convince their clients that SEO is about rankings. While that is partially true, it is mostly dependent on one other factor closely tied to rankings, and that is…

  • How To Boost Your Search Engine Rankings With An Integrated SEO/PR Approach

    Keredy Andrews
    26 Jan 2012 | 2:25 pm
    Working for a PR, social media and SEO agency I create and execute integrated strategies across these three disciplines, ensuring that my clients are visible in the media, on social networks and in organic search engine listings. We recently achieved some fantastic results for one particular client so I wanted to share the approach and findings of this SEO PR project my clients site is ranking on the first page of google.co.uk for six strategic terms, which have a total traffic volume of over 25,000. I hope to illustrate how a little joined up thinking can put you where you want to be in the…

  • The Automation of Social Media

    Dan Howell
    26 Jan 2012 | 11:25 am
    This is actually how auto tweets are made (picture credit - Scott Bedford) A Social Media Presence is Essential In this day and age, if you're running an internet marketing campaign, social media is an absolute necessity. 'Social media' is so much more than just a buzzword it's an ever-growing force that's showing no sign of letting up, and there's a whole host of reasons why businesses, small or large, need to take notice. The benefits have been discussed time and time again, and I think it's safe to say that most of us are in agreement that the rewards…
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    Agent SEO Blog

  • 5 Ways Google Search Plus Your World Impacts SEO

    Jacob Stoops
    13 Jan 2012 | 11:17 am
    I discuss the SEO impact of Google's Search Plus Your World which places heavy emphasis on Google+ and personalization of search results. There will be many far-reaching effects on both the Social and SEO games. I cover the top 5 things you will need to watch out for with Search Plus Your World in relation to SEO. Continue reading → Rating: 5.0/5 (2 votes cast) Visit my site to get the whole scoop...

  • Google Launches Search Plus Your World, Search Results Get More Personal

    Jacob Stoops
    11 Jan 2012 | 10:20 am
    Yesterday, Google launched Search Plus Your World, an update to their personalized search algorithm which will impact how personalized results are displayed to users, and will put a greater emphasis on security, Google+, and results coming from users within their own social circles. Continue reading → Rating: 5.0/5 (1 vote cast) Visit my site to get the whole scoop...

  • Will Social Media Streamline or Fragment?

    Jacob Stoops
    9 Jan 2012 | 10:40 am
    Guest poster Jesse Langley discusses the potential for social media to either fragment or streamline, resulting in either one big streamlined social media site or a variety of niche and specialty social media websites. Thanks to Jesse for writing an interesting and thought-provoking post! Continue reading → Rating: 5.0/5 (2 votes cast) Visit my site to get the whole scoop...

  • Link Building for Flash Websites

    Jacob Stoops
    5 Jan 2012 | 3:57 pm
    Based on a request I received earlier this week, I've decided to outline some tips and strategies for link building for Flash-based websites as well as some of the complexities involved in doing SEO for Flash sites. Flash websites can be very tough to optimize, but these link building tactics should go a long way in helping you as an SEO. Continue reading → Rating: 5.0/5 (1 vote cast) Visit my site to get the whole scoop...

  • Styling Posts by Post-Count Using PHP Conditional Count Script

    Jacob Stoops
    3 Jan 2012 | 8:59 am
    For my first post of the year, I'm going to show you a little trick I learned using PHP post-count functions to style my Wordpress posts differently based on the post count - i.e. where that post falls in the numbered order (in relation to the other posts). Continue reading → Rating: 0.0/5 (0 votes cast) Visit my site to get the whole scoop...
 
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    New Media Marketing Company | Triangle Direct Media

  • Ways To Keep Your Audience on Facebook

    Janna
    17 Jan 2012 | 3:00 am
    Many companies have thousands of fans with the opportunity for over 800 million (the latest tally of Facebook members) potential new clients for organizations promoting their brands on the social media site.  With all of that promise, it is simply wasted if companies don’t engage with their pages and the people connected to them. We have some simple ideas to help companies get their audience and KEEP them before the dreaded ‘unlikes’ reach epic proportions. Promote Contests/Exclusive Deals and Offers Facebook offers you the opportunity to reward your customers and for many companies,…

  • Social Media Predictions for 2012

    Janna
    16 Nov 2011 | 10:29 am
    We are quickly moving into a new year, and now is the time when many social media analysts are making their predictions for 2012. We have a few thoughts and considerations to add to the mix. Content Strategy Many businesses have been beginning to see the value in this now and we see this trend continuing into 2012. As Facebook and Twitter become more crowded with comments, content strategists will become a more important part of the cycle. Businesses that take the time to review the content before passing it on will become a valuable resource for peer reviewed articles. Brands will become…

  • Time To Dust off the Old Blog Possibly

    admin
    3 Nov 2011 | 1:48 pm
    If you are like many people out there you jumped on the blog bandwagon when it was the “hot thing” when instead of twitter and facebook you heard “visit our blog” at blah blah .com all the time. Well it may be time to pull that old blog off the shelf , crack it open and start writing in it again.   If you don’t have a corporate blog its still not to late.. but I’d start one up now. This article over on search engine land points to some indication of whats going to be important in the future.. and references to fresh content are all over this article. In…

  • Duplicate Content Issues

    Janna
    24 Oct 2011 | 11:37 am
    Sploggers, copycats, scrapers, knock-offs, mimeos, ringers… no matter what you call them, they are out there duplicating your content. Almost every website has to deal with them or even their own onsite issues, so we wanted to give some ways to make sure you can keep ranking for your own material. How Search Engines Determine the ‘Real’ Content When search engines see two duplicate pages on a site, they mainly look at three different things: URL metrics: this is determined by PageRank, link diversity, how many and who are pointing their information back to that page on your site. Domain…

  • Strategizing Social Media Campaigns

    Janna
    17 Oct 2011 | 3:57 pm
    Can this be done? Shall we say that real-time can actually be scheduled? We say it can to a certain extent. If you are a small business that has a somewhat scheduled online presence, but are scratching your heads vying for a status update or tweet, then why not put your online marketing strategy to work? We’ve outlined a simple 3 step process to consider when mapping out your social media campaigns. STEP 1: First look at your online efforts monthly. Which days during the month are you wanting to generate buzz about a new product? How can you incorporate a blog post on that product? How…
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    Toronto SEO Services - Local Search Marketing

  • Will Facebook Move Ahead of Google in Search?

    SEO Company Geek
    1 Jan 2012 | 4:54 am
    If there are more people like this, then I guess so!

  • Who is Searching Google?

    SEO Company Geek
    14 Dec 2011 | 1:57 pm
    I was trying to think of a creative place to hide my extra house key but apparently Google searchers are querying for something else.

  • Calls to Action – How Much is Too Much?

    SEO Company Geek
    12 Dec 2011 | 9:16 am
    Oh,Pick Me! One of the first things I learned early in my career is that when you are selling something, you will never make a sale unless you ask for the money!  Just like the famous expression from Jerry Maguire, “Show me the money”. So we all agree that every website and preferably every page of a website should have some sort of call to action in order to convert a visitor to becoming a customer. But when is it too much?  I came across the below web-page and even though I am involved in digital marketing on a daily basis, I was overloaded and clicked the back button within…

  • World Wide Viral Results

    SEO Company Geek
    1 Dec 2011 | 10:52 am
    Here is an update to my previous post!  Traffic has been down to 20k visits per day for the last two days but the buzz is still alive!  I actually heard my fake news story on the radio (102.1 The Edge) on the way to work this morning!! It seems this story has gone viral WORLD-WIDE!  The smoking gun has called it out as fake after some research (http://www.thesmokinggun.com/buster/poop-tattoo-story-is-crap-8764319)  and same with snopes.com (http://www.snopes.com/photos/bodymods/poo.asp) One story even called my web site sketchy but hey, it was all in good fun and it will be interesting to…

  • Viral Results Can Be Fun

    SEO Company Geek
    25 Nov 2011 | 11:13 am
    I put together a fake news story last week and it seems someone posted it to Reddit.com and then the fun began!  I got a phone call from my host at around 8pm and he said my website might be under a DoS attack because it was receiving 100+ http requests per second!!  Needless to say my poor shared hosting account crashed and my host was working hard to keep it live! Here are the results so far The website usually gets 200-300 visits a day.  The 86k requests I could not serve kinda sucks but I was not really expecting this to go as viral as it did.  I will update this after the 24 hour…
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    SEO Design Solutions™ Blog

  • Website Silo Architecture: SEO Siloing Simplified

    Jeffrey_Smith
    20 Jan 2012 | 5:27 pm
    To draw on a visual analogy, most websites are like the image of mixed fruit below (which makes it difficult for a search engine to determine the topicality or relevance of the website (or more importantly the page) when trying to determine what to rank that page for or why. Most Websites Are Structured Like The Image Above Website silo architecture is the process of implementing a structure whereby each topic is housed in it’s own mini-site within the site and the internal linking pushes ranking factor back up to the primary / topic page otherwise dubbed the “silo landing…

  • 3 SEO Tools to Crush Your Competition

    Jeffrey_Smith
    10 Jan 2012 | 2:36 pm
    Our friends at Themezoom/Network Empire have an exclusive, limited-time offer allowing you to access exclusive tools like the Krakken, The Last Keyword Tool and Domain Web Studio (DWS) at a significant savings off normally published prices. 3 SEO Tools To Crush Your Competitors Whether you are an agency (who has clients), an affiliate (looking to leverage your assets for maximum ROI) or a small business owner (trying to carve you own slice of  a market), these tools represent the pinnacle of market research, SEO implementation and syndication, allowing you to create an unfair advantage over…

  • SEO Ultimate WordPress SEO Plugin Version 7.2.1 Released

    John Lamansky
    31 Dec 2011 | 5:37 pm
    SEO Ultimate (the free WordPress SEO plugin from SEO Design Solutions) has seen 4 new releases in the last few weeks. Here’s the scoop on the latest features: Take WordPress and Rankings to a Higher Level with SEO Ultimate. Global Link Mask Admin Interface The Link Mask Generator module, which first came out almost exactly a year ago, has been overhauled with a brand new administration interface that lets you create link masks that apply globally across your entire WordPress-powered website. As in previous versions of SEO Ultimate, Link Mask Generator scans your posts for links and…

  • Coming Soon: The WP Ultimate Theme Framework for WordPress

    Jeffrey_Smith
    19 Dec 2011 | 7:06 am
    After one year of toiling away in the labs, we are preparing for the launch of The WP Ultimate Theme (a powerful, flexible and dynamic premium SEO framework for WordPress) designed to work in tandem with SEO Ultimate (our WordPress SEO plugin). The WP Ultimate Theme: So Powerful, It Should Have Its Own Cape! Our objective is simple, to provide users with fine-grained control over multiple on page settings (such as nearly instantaneous site architecture injection, custom navigation options, multiple layout and theme choices, breadcrumbs, internal links, widgets, typography controls and more)…

  • Infographic: How Profitable is Google?

    Jeffrey_Smith
    28 Nov 2011 | 6:23 pm
    Here are a few tantalizing tidbits of trivia for visual types who enjoy contrast and comparison courtesy of BusinessMba.org called Google: Behind the Numbers. Aside from the glaring monetization prowess of “The Digital Juggernaut” known as Google, just remember “your clicks equate to revenue”. Let’s take a peek behind the numbers from Google’s 2010 profits to answer any questions about how profitable search as a viable business model is. From: BusinessMBA.org From Humble Beginnings to Market Dominance Who would have thought that two college students (Sergey…
 
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    Greenlane SEO

  • Top 10 Lists Must Die

    @billsebald
    11 Jan 2012 | 10:29 am
    I’ve given up reading Top 10 lists. We’re an industry that taught the world “content is king,” and we certainly practice what we preach.  We’ve also read a million times that a successful way to draw a reader or search engine spiders is to use something kitschy like a top 10 list (or top 20, or top 30).  Clearly it’s worked for Billboard and Mashable as entertainment.  I’ve certainly been swept up in the hype and recommended it to my clients more than once.  I actually have a “Top X” list somewhere on this blog.  But now I find myself ignoring tweets after…

  • Search Engine SPAM With Facebook (Round 2)

    @billsebald
    1 Dec 2011 | 10:43 am
    In early November Google promoted their ability to execute AJAX/JS to index some dynamic comments.  A few years ago, Jed Singer and I did some digging to see just how well Facebook pages were crawled and indexed.  The answer – not very well, but Facebook still enjoyed decent rankings for profile and brand pages alike, despite spidering issues.  Our review suggested a heavy dose of domain authority and backlinking signals, and not necessarily on-page relevance.   Then, suddenly, Facebook pages started to show up less and less (somewhere around the time “Google Me” was…

  • An Open Letter To The SEO Client

    @billsebald
    15 Nov 2011 | 12:47 pm
    If you work in an agency or run your own consulting business, I know you’ve been frustrated.  So put your tongue in your cheek, and have fun venting with me.   By the way, this post was admittedly written with a few past clients in mind, in a previous life.  I’ve since put myself in a position to only work with clients that match with my ideals.  In consulting, that’s how it should be.  I highly recommend happy relationships.  It makes SEO fun. Dear client, Chill out.  You hired us to improve your natural search traffic, your brand recognition, and your reputation. …

  • Link Building 101 – I Can’t Find A Lot Of Specific Tips To Make It Approachable

    @billsebald
    13 Nov 2011 | 11:01 am
    I read the results of a poll last year (I wish I could source it here, but I couldn’t find it – you’ll have to take my word for it) that said only somewhere around half of all SEOs do link building.  I wasn’t surprised. For many, many years, I was one who didn’t do any link building. Not because I didn’t believe in it, but because: It is confusing It is time consuming It is hard to sell through to clients I can’t find a lot of specific tips to make it approachable It doesn’t seem entirely valuable compared to the on-page SEO I am doing If…

  • Link Building 101 – It Is Hard To Sell Through To Clients

    @billsebald
    8 Nov 2011 | 1:58 pm
    I read the results of a poll last year (I wish I could source it here, but I couldn’t find it – you’ll have to take my word for it) that said only somewhere around half of all SEOs do link building.  I wasn’t surprised. For many, many years, I was one who didn’t do any link building. Not because I didn’t believe in it, but because: It is confusing It is time consuming It is hard to sell through to clients I can’t find a lot of specific tips to make it approachable It doesn’t seem entirely valuable compared to the on-page SEO I am doing If…
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    10 Golden Rules Internet Marketing Strategy Blog

  • Getting Started: 7 Mobile Marketing Resources

    Erika Barbosa
    24 Jan 2012 | 5:07 pm
    Are you interested in testing mobile marketing for your business but need a few resources to brush up on your knowledge or to get started altogether? While pursuing my own knowledge about mobile marketing, I thought, what a perfect opportunity to share these resources with you. Google’s “The Mobile Movement: Understanding Smartphone Users” study found a staggering 82% notice mobile ads and 74% make a purchase as a result of using their phone during the shopping process. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide (Gartner). Statistics like…

  • InternetMarketingClub.org Presents: Expand Your Digital Footprint

    matt wooddy
    22 Jan 2012 | 6:40 pm
    Join Corey Perlman, CEO of eBoot Camp, as he talks about the current state of social networks and using them for your business. There have been lots of changes over the past 12 months to sites like Facebook, LinkedIn, Twitter and Google. With each trying to get a leg up on the other, new features and new rules come fast and come often. Learn how to take advantage of these changes and get a head start over your competition. If you're still unsure about Google Plus, make sure to attend this Webinar.This free webinar will take place Wednesday, January 25, 2012 from 12:30pm EST – 1:30pm EST. To…

  • Voice Your Position on SOPA and PIPA

    Erika Barbosa
    18 Jan 2012 | 8:05 am
    People and companies are taking a firm stance today against the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). While visiting sites like Google, Wikipedia, WordPress.org and Firefox, on Wednesday, January 18th (for 24 hours), you will find messaging in protest of SOPA and PIPA via a website “black out”. Learn more about what SOPA and PIPA entails by visiting:https://www.google.com/landing/takeaction/I encourage you to read the petition, understand it, and if you agree, sign it. Below is a brief video explaining more about the effects of SOPA and PIPA:PROTECT IP / SOPA Breaks The…

  • InternetMarketingClub.org Presents: Unlocking Facebook Secrets

    matt wooddy
    16 Jan 2012 | 9:15 am
    Unfortunately, we had to make a last-minute change to this week's webinar. However, we were fortunate enough to find a last-minute replacement to present a very timely topic: the new updates to Facebook Insights reporting.For those of you who have already registered for this week's webinar, we have kept your registration in place and are certain you will find the webinar’s content to be very valuable. We hope to reschedule the "Making Data Make Money" webinar at a later date.FREE LIVE WEBINAR Wednesday (1-18-12) at 12:30pm EST:Unlocking Facebook Secrets - Your Key to the New Facebook…

  • Google Now Includes Your Social World

    Erika Barbosa
    12 Jan 2012 | 2:07 pm
    Have you noticed a HUGE difference in your Google Search results page? Google’s social search has evolved even further with the roll out of “Search plus Your World”. After testing it out a bit, what is my first impression? I have to say – I’m enjoying it. It includes really neat Google+ hover features although they may be viewed as “geeky” features to the non-power user. You’ll also find it’s deeply rooted with Google+ (but that’s a given). Don’t want to see Search plus Your World results? You have the option to toggle between both showing personal results and…
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    SEO.com » Blog

  • Beyond Keyword Research: Why You Should Be Looking At Consumer Behavior

    Kristy Ng
    27 Jan 2012 | 10:30 am
    Although it is important to consider ROI when developing a search marketing strategy, there are many other factors you should consider for long term success of a business. Typically in an SEO campaign, your first and most critical step is keyword research.  This sets the stage for your SEO efforts. Before you begin keyword research, it’s essential to understand your consumers and their decision making process. Being visible in critical stages of the consumer decision process will build brand awareness and ensure that you are at the top of searchers’ minds. There is more to…

  • How To Successfully Pitch A Blogger For A Guest Post

    Nicole Bullock
    26 Jan 2012 | 10:30 am
    One of the most important ways to enhance your link portfolio is through guest blog posts. Finding a relevant blog with an engaged audience can be a daunting task, but the return on investment is potentially significant. There are hundreds of thousands of blogs on the internet, but how do you create a relationship with a blogger for a quality link opportunity? What is the best way to make first contact? As a blogger who has both received requests and pitches, and one who has pitched other bloggers, I’d like to give a few tips for reaching out to bloggers. Be informed: Read the first few…

  • Explode Your Keyword List Right – Part 3

    Preston Van Dyke
    25 Jan 2012 | 11:18 am
    For today’s keyword expansion process we will again be using Google Webmaster Tools. The idea will be the marrying of two keyword reports provided within the tool: top queries and top relevant phrases. When going through this process, it is essential you have a specific focus in mind. For instance, if you were looking to expand a university’s web presence you may want to expand into one category of keywords that every degree could fall under, such as “online.” Meaning that instead of just targeting “business degree” or “information systems…

  • Small Businesses: Does Your Communication Style Match Your Customers?

    Bryan Phelps
    24 Jan 2012 | 10:45 am
    Over the last several months, I’ve had the need to reach out to local businesses that perform a variety of home services.  Some of the interactions were very pleasant while some were horrendous, making me question how this person’s company was still in business.  One thing that became very apparent to me is that the style and method of communication by these business owners was more influential to me than their website, prices, customer reviews or just about any other piece of information you can gather from the company. Response Time Although I am an Internet junkie and my cell phone…

  • 14 Tips to Get the Most Out of Blogging

    Shawn Barrington
    23 Jan 2012 | 10:05 am
    Blogging is a great way to increase traffic to a website and help you rank better in the search engines.  When I suggest implementing a blog to clients, there is frequently some degree of skepticism and push-back on the importance and effectiveness of it.  I get a lot of questions like “What can I write about?” and “How do I blog and get the most out of it?” These questions shed some light on why so many people don’t blog as they should.  Unfortunately, there are a lot of benefits that these companies are missing out on from not blogging. After some thought and research, here are…
 
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    1918

  • Email Marketing Abuse

    Phil Buckley
    12 Jan 2012 | 7:46 am
    If your email marketing is about YOU rather than the recipient, why are you sending it?

  • The Cost of Opportunity for AT&T

    Phil Buckley
    30 Dec 2011 | 7:55 am
    If I ran AT&T today, I would be trying to lure all the people who are pissed off at the latest $2 rate hike.

  • Downtime

    Phil Buckley
    24 Dec 2011 | 12:36 pm
    Taking time to let your brain breath can result in better ideas. Stop working and start thinking.

  • Why Are You Hiding?

    Phil Buckley
    3 Dec 2011 | 8:46 pm
    You never know where opportunity is looking for you. Make sure you take advantage of every opportunity to sell yourself online.

  • My Missed Opportunity at Internet Summit 2011

    Phil Buckley
    19 Nov 2011 | 11:26 am
    The Internet Summit was a chance to set myself apart, but I didn't think of it until it was to late.
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    SEO Meme - TweetMeme

  • Junk Hauling Professional in Albany, NY, Joins with Local SEO Company to Help Homeowners - PR.com

    28 Jan 2012 | 1:12 am
    Joey’s Junk Removal, a junk hauling and trash removal expert, has recently partnered with Prospect Genius, a leader in online advertising, to assist homeowners and business owners who require a junk removal service. By choosing this SEO program, Joey’s Junk Removal can help customers locate their services faster when performing an online search for trash removal service in Albany. Joey’s…0 comments

  • Girls Generation Tae Yeon: Was Jealous Of Seo Hyun For Filming 'We Are Married' With Jung Yong Hwa

    28 Jan 2012 | 12:15 am
    Girls Generation Tae Yeon: Was Jealous Of Seo Hyun For Filming 'We Are Married' With Jung Yong Hwa0 comments

  • Cup of Joe: Leveraging Culture

    27 Jan 2012 | 10:32 pm
    Back in November I shared this image on Google+. Chris Brogan, re-shared it and then 370 others followed suit! It is by far the most popular thing I have posted on Google+. Also, in April I blogged about how a piece of my content went viral on StumbleUpon, which as of today has gained over 1.2 million visitors.Every time a piece of my content goes viral its completely unexpected and leaves me…0 comments

  • Two Weeks In, Google Says "Search Plus Your World" Going Well, Critics Should Give It Time

    27 Jan 2012 | 10:11 pm
    Two weeks ago, Google launched Search Plus Your World. Since then, Google has faced strong criticisms that SPYW is making its search relevancy worse and favoring its Google+ social network too much. Not so, says Google search chief Amit Singhal. Most Google users are happy, Singhal said. Of course,...Please visit Search Engine Land for the full article.0 comments

  • SearchCap: The Day In Search, January 27, 2012

    27 Jan 2012 | 2:59 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: David Beckham At Google, Google’s Moscow Office & Bing Bar In this week’s Search In Pictures, here are the latest images culled...Please visit Search Engine Land for the full article.0 comments
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    Search Engine People Blog

  • Social Media: The Worst of 2011

    Caitlin Melvin
    27 Jan 2012 | 2:25 pm
    What happens in social media…stays in social media. …NOT. Ah, yes. Another great year has come to an end. And we can all sit back and reminisce on how social media has caused brands, and people total and utter embarrassment. I love social media for myself, and also for brands and companies. I've been an advocate for it here, here, and here. But, I must say, that social media can also be damaging to a company, a brand, and a person when someone has 'accidently' misused it, or said something they wish they didn't. Or sent something they really REALLY…

  • How to Create Truly Effective Long-tail, Query Matching PPC Campaigns That Sell

    Alan Mitchell
    27 Jan 2012 | 11:25 am
    Long-tail keywords are great for PPC advertising. Long-tails are often cheaper than more generic keywords, tend to have less competition, and are often made by people further along in the buying cycle who have already carried out the large majority of their pre-purchase research are more likely to buy. Conversion rates and return on investment from long-tail keywords can therefore be considerably higher for than for more generic keywords, and en masse, long-tail keywords can generate a huge number of cost-effective sales or leads that would be hard to achieve by chasing after a handful of…

  • CTR Prediction: what it is & how it works

    Zarko Zivkovic
    27 Jan 2012 | 8:25 am
    CTR, or for those of you new to internet marketing terms, Click Through Rate, is a very useful metric we rely on heavily in the SEO and internet marketing world. CTR is useful for figuring out keyword potential for organic searches and to measure the success of our ad campaign in paid search. I talked about mistakes SEOs tend to make in my last post here on SEP, one that I didn't mention is that a great number of SEOs think and convince their clients that SEO is about rankings. While that is partially true, it is mostly dependent on one other factor closely tied to rankings, and that is…

  • How To Boost Your Search Engine Rankings With An Integrated SEO/PR Approach

    Keredy Andrews
    26 Jan 2012 | 2:25 pm
    Working for a PR, social media and SEO agency I create and execute integrated strategies across these three disciplines, ensuring that my clients are visible in the media, on social networks and in organic search engine listings. We recently achieved some fantastic results for one particular client so I wanted to share the approach and findings of this SEO PR project my clients site is ranking on the first page of google.co.uk for six strategic terms, which have a total traffic volume of over 25,000. I hope to illustrate how a little joined up thinking can put you where you want to be in the…

  • The Automation of Social Media

    Dan Howell
    26 Jan 2012 | 11:25 am
    This is actually how auto tweets are made (picture credit - Scott Bedford) A Social Media Presence is Essential In this day and age, if you're running an internet marketing campaign, social media is an absolute necessity. 'Social media' is so much more than just a buzzword it's an ever-growing force that's showing no sign of letting up, and there's a whole host of reasons why businesses, small or large, need to take notice. The benefits have been discussed time and time again, and I think it's safe to say that most of us are in agreement that the rewards…
 
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    Fathom Online Marketing Blog

  • Privacy Policies & You

    Matt Insley
    25 Jan 2012 | 7:00 am
    Last spring, Google AdWords announced some policy changes that would affect all AdWords advertisers. This particular policy change dealt with privacy policies. Google stated to better protect people’s personal and financial information, a clear, accessible disclosure must be presented to visitors before they submitted any personal information.  So our account teams did our due diligence and went through our clients' landing pages to review them and see if they were going to be compliant to Google’s new policy change. Fast-forward to early December…. I log in to one of my accounts and…

  • College Students and QR Codes Don’t Mix

    Karen Cover
    23 Jan 2012 | 2:07 pm
    Not too long ago, I wrote a blog post about what it’s like to not scan QR codes since I don’t have a smartphone. But recently I discovered that not having a smartphone might not be what’s really keeping my general demographic from scanning QR codes. I’m a fairly recent college grad, and on campus I never really heard much about QR codes. As it turns out, that’s pretty normal for college students, according to a survey done by Archrival Youth Marketing. Archrival worked with 24 colleges in the U.S. and surveyed over 500 students about QR codes, and they compiled their findings in…

  • Why a Killer Headline Just Isn’t Enough

    Angela Verlei
    23 Jan 2012 | 9:15 am
    You’ve spent hours deliberating over the title of your next blog post. You’ve taken polls among your friends, tried it out on your co-workers, and even thought about having it tattooed on your arm. But even with a killer headline for your next blog post, you could still lose your audience if you don’t have a killer introduction paragraph. So, now that you have an amazing title, leverage it by making your introduction paragraph just as captivating. Try one of the following five techniques to improve your blog introductions: Ask a Question While it may seem cliché, opening your blog post…

  • Blogging to Broadcast Your Expertise

    Daiv Whaley
    20 Jan 2012 | 3:53 pm
    At Fathom we have several education clients who have programs involved with fashion merchandising and fashion design, so I guess this blog post is for you, fashion students. Here's a motivational story on the power of online marketing - particulalrly blogging - as a way of establishing your industry authority among your peers. Tavi Gevinson started her first blog when she was eleven years old and quickly gained the attention of adults involved in the industry - including entertaining fashionistas Courtney Love and Lady Gaga and Italian designer Miuccia Prada, among others. By the old age of…

  • Is Your Content Crap?

    Caroline Bogart
    19 Jan 2012 | 8:51 am
    It’s happened to everyone at least once. You arrive at a website and can’t find the information you need because the content is just awful. It’s hard to read, it doesn’t say anything or it’s so overloaded with SEO tactics that the meaning is completely lost. Before you get complaints about the content on your website, here are some questions you should ask yourself to find out if your content is crap. Have you read it out loud? If the content sounds awful when you read it out loud, it’s not going to sound any better if someone reads it silently. What’s one of the main causes of…
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    The SEO Blog

  • Google News – The Short Story

    Gary Pool
    27 Jan 2012 | 10:01 am
    One Policy, One Google Experience We’re getting rid of over 60 different privacy policies across Google and replacing them with one that’s a lot shorter and easier to read. Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google. Notice of change March 1, 2012 is when the new Privacy Policy and Google Terms of Service will come into effect. If you choose to keep using Google once the change occurs, you will be doing so under the new Privacy Policy and Terms of Service. Easy to work across Google…

  • bing and Baidu Partner

    Gary Pool
    5 Jul 2011 | 10:54 am
    Baidu and bing Partnership The Chinese search mogul Baidu and Microsoft announced yesterday they have struck a deal to offer bing web services in English. It’s expected to take place by the end of the year. Baidu Baidu dominates the native language search in China with a whopping 83% of the market. With the English language searches increasing to as many as 10 million a day they were looking for a powerful partner. Google moved last year to Hong Kong to escape Beijing’s censorship. A year and a half after Google pulled its popular search engine out of mainland China, partly over…

  • MetaCrawler Breaks

    Gary Pool
    31 May 2011 | 10:11 am
    MetaCrawler Broken for Day Number 2 Both yesterday and today when I tried using metacrawler the “metasearch engine”, the results came up fine. The problem arose when I clicked on any of the results. When I clicked on the result I wished to visit I received a “Runtime Error” message. An application error occurred on the server. The current custom error settings for this application prevent the details of the application error from being viewed remotely (for security reasons). It could, however, be viewed by browsers running on the local server machine. To enable the…

  • Google Panda Update – Update

    Gary Pool
    17 May 2011 | 12:17 pm
    How Does the Google Panda Algorithm Update Effect SEO? Just one day after Cinco de Mayo Google released a blog post “More guidance on building high-quality sites”. With this post Google has dealt with a number of questions that they have been trying to resolve with their algorithm update. Of course, we aren’t disclosing the actual ranking signals used in our algorithms because we don’t want folks to game our search results; but if you want to step into Google’s mindset, the questions below provide some guidance on how we’ve been looking at the issue……

  • Do You have a Twitter Marketing Strategy?

    Gary Pool
    13 May 2011 | 12:10 pm
    Are your Tweets Ranking on Google? What is Your Twitter Marketing Strategy The best bet is to combine your Twitter Marketing Strategy with your Twitter and SEO efforts. There are even some who believe that Twitter and any social media as a group are useless for search engine marketing. Are they right or are they just sticking their head in the sand? Twitter doesn’t have direct link juice. (The search engines are getting better at using the shortened URLs.) Because of Twitter’s high page rank, not only your tweets but even your Twitter profile page can get on the first page of…
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    Adam Sherk

  • Publisher Survey: Reddit Traffic Way Up, Digg Way Down

    Adam Sherk
    25 Jan 2012 | 7:06 am
    The rise of Reddit and the steady decline of Digg have been well documented. Just recently Reddit announced that its traffic has more than doubled in less than a year (to 2.07 billion pageviews in December), an impressive feat. Has this translated into a significant change in social news referrals for publishers? Anecdotally we’ve all seen Reddit gain in prominence at a time when Digg has struggled to maintain its relevancy. Adam Singer summed up the general sentiment in recent conversation we had on Twitter: “Reddit / Stumble won.” I wanted to get a better idea of just how much…

  • News Organizations on Google+: Which Pages Get the Most Engagement?

    Adam Sherk
    10 Jan 2012 | 8:40 am
    News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. I’m going to forgo looking at which media outlets have attracted the largest following since that data becomes quickly outdated. Instead I’ll focus on some basic signals of user activity and engagement: the number of 1+’s, shares and comments on each page. To pull the activity and engagement figures I used All my +, an interesting tool created by Gerwin Sturm. Submitting the profile ID for a…

  • My Top Posts of 2011 on SEO, PR and Social Media for Publishers

    Adam Sherk
    21 Dec 2011 | 7:15 am
    As another year comes to a close I thought I’d finish off with a roundup of this year’s most popular posts. Original idea! Nevertheless, here are my top 10 posts of 2011 by pageviews: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook? PRFilter Shows Press Release Buzzword Abuse Still Prevalent Google Expanded Sitelinks: Optimize Opening Text in META Description Tag Is LinkedIn the New Old Boys Network? Editorial SEO Tactics for the Newsroom Beyond Facebook Insights: Useful Facebook Analytics Tools Press Release Optimization Checklist and Tips eHow and Mahalo: How Many…

  • Beyond Facebook Insights: Useful Facebook Analytics Tools

    Adam Sherk
    12 Dec 2011 | 9:57 am
    What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of information than ever before. But many still find it lacking so a number of companies have stepped in to try to fulfill this need. In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or…

  • Pinterest: Great Opportunity for Lifestyle Publishers and Brands

    Adam Sherk
    21 Nov 2011 | 6:57 am
    Pinterest is getting a lot of attention these days and deservedly so. The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. Need a primer on Pinterest? Kerry Jones did an excellent one on the BlueGlass blog: Everything You Need to Know About Pinterest. While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. In scanning through user pins and boards things like recipes, decorating…
 
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    Genuine SEO

  • Make Money Online Interview With Zk from Web Traffic ROI

    Eddie Gear
    28 Jan 2012 | 4:48 am
    As part of the Make Money Online Interview series, that I have been doing for a while with bloggers who are really making money online. I hope you find these interviews useful and I hope they help you in your efforts to make money blogging. This week, I have Zk from WebTrafficROI who shares his insights and tips on what he does best. 1. Could you describe what you do and how you earn your living Zk? I am an internet marketing consultant and a blogger, I make a living consulting in the digital space and blogging 2. I understand that you make money online using BSA ads, Can you share something…

  • Facebook Timeline Examples To Be Inspired

    Eddie Gear
    26 Jan 2012 | 7:00 am
    Facebook Timeline has made a big difference to facebook users around the world. Facebook users are inspired to use creative images to represent their timeline pages. While people are doing this and creating stunning facebook timeline examples, we decided to explore and get you some awesome timelines worth looking at. Use these cover images as inspiration to make your timeline memorable and may be I will add your facebook timeline here as well. Aly Moffatt http://www.facebook.com/aly.moffatt             Delphin Hauchard…

  • Make Money On YouTube

    Eddie Gear
    25 Jan 2012 | 10:45 pm
    As I reach my 200th post on this blog, I would love to talk to you about my successes, however this is not the time for that. May be I will try and start publishing about my traffic and income on a monthly basis. Right now let me talk to you about how to Make Money On YouTube. While there are several bloggers who are making money from writing and selling products, video sites like YouTube also offer a great deal of opportunities to help people make money. Recently I read this article on Business Insider that said “We recently profiled 10 YouTube stars who have already figured out how to…

  • Five Things The Movie Drunken Master Taught Me About Blogging

    Eddie Gear
    25 Jan 2012 | 8:30 am
    It was about 9PM in the evening and I was watching the movie drunken master and remember my girlfriend telling me something about my blog. It was a matter of minutes before I noticed that there are some key elements to the success of the movie as to my blog.  There were specifically Five Things The Movie Drunken Master Thought Me About Blogging. One Style Does Not Help You Win The key point that I learned during the last part of the movie, where Jackie Chan combines all his fighting styles to defeat the villain. Similar to that, in blogging, you simply cannot do just one thing and expect to…

  • Keep It Simple Stupid Is Your Way To Blog Success

    Eddie Gear
    22 Jan 2012 | 3:32 am
    Through the years of blogging there are many a things that I’ve learned and though my fellow bloggers and readers. People from India, Australia, America, Brazil and many more places have learned and built success around their blog. In today’s post I will share with you one key Way To Blog Success, it the concept of KISS – Keep It Simple Stupid. Not every one is an expert and know about what your writing or talking on your blog. There are millions of blogs being started daily, there are millions of people who are looking for answers on the web, looking to learn new things, people with…
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    PreciseInternetMarketing.com

  • Snipplr – WordPress Plugin

    admin
    28 Jan 2012 | 5:27 am
    Welcome to our Article Directory! We have 1599 published articles and 281 registered authors. Read More About Backlink Energizer [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

  • Here We Will Talk About A Few Tips For Advertising Your Web Business

    admin
    28 Jan 2012 | 5:24 am
    When it comes to getting traffic and marketing and advertising any business online you will find it more difficult than it is if you had an off line business. When you break it down you will know... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

  • Domain Tax Guide

    admin
    28 Jan 2012 | 4:04 am
    Domain Tax GuideTax publications for e-commerce web domain name and online marketers. Domainer taxes……read more >>Domain Tax Guide [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

  • In Regards To Acquiring Traffic It Is Really Not As Complex As Many People Believe

    admin
    28 Jan 2012 | 3:58 am
    Site Traffic Is Critical And Here We Are Going To Be Talking About The Way To Get ItOrdinarily, the last thing most people think about when starting an online business is how to start getting people... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

  • Internet Traffic Pump System

    admin
    28 Jan 2012 | 1:19 am
    Internet Traffic Pump SystemThis product teaches to get huge centered visitors on your website in quarter-hour. It offers you a method to be able to actually pump visitors on your... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Online Branding Blog - reactorr.com

  • Personal Branding – Invest in Yourself

    Mark Nicholson
    16 Jan 2012 | 10:45 pm
    Where wil you be in 5 or 10 years from now? It’s impossible to tell, but one thing you can be sure of, what you do today to build your personal brand can create opportunities for you tomorrow. Where to start? Get yourself a blog, but don’t settle for a free hosted one, invest in your own dot com. Everyone (possibly the exception being Seth Godin) eventually switch from a free service at some point. Commit to some kind of schedule and update it on a regular basis. What else? Venture into social media and start networking. There’s plenty of options, I’d recommend Twitter…

  • Branding Online as a Medium

    Mark Nicholson
    16 Jan 2012 | 9:51 pm
    Does the Internet suck as a branding medium? That was the question I saw on a post at Millward Brown, and I would have to question this for a few reasons. It’s level of interactivity is second to none, providing a vast amount of options. Video, display ads, search, and most communications options seem readily available. Additionally, its far more easy to measure the effectiveness of any marketing efforts, as well as the ability to evaluate and make quick changes. In many ways, the Internet is almsot a hybrid of most other marketing channels (print, broadcast, DM) with outdoor possibly…

  • Digital Marketing Forecast

    Mark Nicholson
    27 Dec 2011 | 11:08 pm
    Search, social, mobile, email and display marketing is thought to grow to $77 billion by 2016, or 35% of all advertising. Interactive teams and budgets are growing as marketers believe the digital channel delivers better results and measurable returns. Search marketing continues to dominate with the largest amount of the marketing budget, while social grows moderately. Mobile marketing overtook both social and email this year. Source: Forrester US Interactive Marketing Forecast, 2011 To 2016 Digital Marketing Forecast is a post from: Online Branding Blog - reactorr.com

  • Branding Perspectives

    Mark Nicholson
    26 Dec 2011 | 6:11 pm
    Just how important are brands online? When a consumer is interested in a product or service, they’ll typically search for available options. Or they might turn to their personal network for ideas and suggestions. Since over 25% of search results for the world’s top 20 largest brands are links to user generated content and 34% of bloggers post opinions about products and brands, it’s difficult to ignore the opportunity to connect. Its been said that a company can boost profits by 75-100% by retaining as few as 5% of their current customers. Whatever business you’re in,…

  • Targeted Social Media

    Mark Nicholson
    25 Dec 2011 | 9:56 pm
    Social media is both a persuasive and influential part of online branding, and clearly the norm these days. It’s estimated that many Internet users are spending up to 25% of their time on social networks, with as many as 53% of them following or interacting with brands. To understand what’s driving the growth, its important to look at both demographics and psychographics of social media users in order to put things in perspective. Females make up the largest segment of social media users, and 18-34 year olds being the most active among all age groups. Even today targeting is…
 
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    EduTek n Social Media Advisor

  • Blended Mode of Learning using MyOpenCampus

    EduTek_SocialMedia Consultant
    19 Jan 2012 | 1:22 am
    I had already blogged about ‘SocialMediaLearning through MyOpenCampus’ at http://bit.ly/g8324F Now MyOpenCampus is available in the new version enabling you to Start a discussion, assign users and user groups and send notifications about them to users through email. Upload files and share them with users Create assessments, assign users to take them, announce the test results after deciding minimum passing %. This is simpler version of original MOC brought out earlier, enabling you to interact with users of your choice without using Twitter and blog. Hence when MOC (MyOpenCampus) is…

  • NCHER Bill

    EduTek_SocialMedia Consultant
    10 Jan 2012 | 5:17 am
    I had already mentioned about Higher Education and Research Bill in my blog post titled ‘NCHER Bill’. The bill has been introduced in Rajya Sabha. The important details of the bill can be learnt by reading the article in Hindu titled ‘A mission to boost innovation, promote accountability in education’ The full text of the bill can be learnt by clicking here. As I had already mentioned, it really is a bold step in improving quality, research, innovation in Higher Education. As I talk about improving quality in Education, I recently read another interesting article in Hindu titled ‘A…

  • Happy New Year 2012

    EduTek_SocialMedia Consultant
    31 Dec 2011 | 7:56 am
    Wishing all my readers a 'Very Happy & Prosperous New Year 2012!'. My last 200 tweets in the form of PDF diary available at http://www.twitario.com/pdf?twitterUser=ELnSMediaExpert   

  • EduTek on Scoop.it

    EduTek_SocialMedia Consultant
    11 Nov 2011 | 11:30 pm
     Want to know the latest happenings in Educational Technology. I am curating content related to Educational Technology and scooping them on webpage EduTek You can view some of the articles I’ve scooped on the webpage EduTek below. Would like to keep yourself up-to-date with what is going on related to Educational Technology? Then follow me on EduTek and know the latest and important information related to Educational Technology.  

  • Educational Technology & Digital Marketing on Facebook

    EduTek_SocialMedia Consultant
    10 Nov 2011 | 11:27 pm
    The following are some of the links and information I share on my Facebook page 'Advisor2U' related to Educational Technology and Digital Marketing / Social Media Marketing. Just visit the page ‘Advisor2U’ and like it, to update yourself with the information I share related to above mentioned topics.
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    SiteFox

  • Politics, Small Businesses, and You…

    Samir Balwani
    24 Jan 2012 | 6:00 am
    We don’t often talk about politics here, but we came across this awesome infographic that is definitely useful for all small business owners. If you’re not sure who you’re voting for this year, check out the infographic below to see how each candidate stands on small business issues. I’m sure it will change and hopefully we’ll get some updates. In the mean time check it out and let me know what you think. How much of an impact does the candidate’s stance on small business issues impact your choice? Credit: FastUpFront – Business Loans Made Easy.

  • The Ultimate Small Business Marketing Guide [Free Download]

    Samir Balwani
    9 Jan 2012 | 6:00 am
    Let’s face it. Online marketing is difficult to understand and even harder to execute successfully. There’s so much talk about using Facebook and Twitter or having a conversation with your customers. How are you, a small business owner, supposed to find the time to learn all the in’s and out’s of online marketing? That’s why we put together the SiteFox Marketing Guide. It’s a 99-page guide that explains exactly what you need to know about marketing your business online. It also includes a set of action plans to help you execute a successful online marketing…

  • Definitive Guide to Word of Mouth Marketing

    Samir Balwani
    22 Dec 2011 | 11:16 am
    Think back to a time you had a problem you needed solved. How’d you find the business you’re using now? Most likely you did one of two things: searched a business directory (maybe online) OR you asked a friend for a recommendation. Having people recommend your business is the basis of word of mouth marketing. It’s doing something so memorable that people talk about you; it’s tied to customer service, viral marketing, and just being a business people like working with. How are you maximizing your word of mouth marketing? What are you doing to make sure people talk about…

  • Our Marketing Tracking Document [Free Download]

    Samir Balwani
    20 Dec 2011 | 1:00 am
    When we first started marketing SiteFox, we realized that it wasn’t all about big marketing campaigns or messaging programs. We quickly learned that it was really about maximizing our returns from each channel. One of the things we did early on was setup a document to track each channel and gauge its efficiency for registering new clients. The efficiency is based off a number we derived after deciding on how much of our revenue we wanted to invest in marketing. We’ve been using the spreadsheet for a while now and it’s really helped us strategically invest money in ways that…

  • Dos and Don’ts for Your Small Business Newsletter

    Samir Balwani
    15 Dec 2011 | 6:00 am
    Although social media gets all the buzz, email marketing still continues to be an extremely lucrative marketing channel. Businesses are continuing to grow their email lists and connecting with consumers through their newsletters. Making sure you’re creating an active newsletter list directly effects your revenue from your emails. Following a few core rules will make sure you get the most from your list and keep your subscribers happy and opening your emails. Do: Use a Professional Template The first tip is to use a professional template. You’ll notice that a lot of people use the plain…
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    danlew.com

  • 3 Key Steps to Using Social Media as a Market Research Tool

    Daniel Lew
    20 Jan 2012 | 5:27 am
    This blog post has been optimized using Keyword WinnerSocial media is not just about getting ‘followers’ or ‘likes’. It offers great potential even in terms of providing insights that businesses can use to fine-tune their products (or services). This is an excellent opportunity for small businesses that don’t have an additional research and development budget. [...]

  • 5 Facebook Brand Page Mistakes That You Should Avoid at All Cost

    Daniel Lew
    16 Jan 2012 | 2:32 am
    This blog post has been optimized using Keyword WinnerJumping on to the social media bandwagon doesn’t take effort. Definitely, there are several reasons that can instantly compel you to start a Facebook page for your brand right away. One huge benefit with Facebook pages is that users can see them even when they are not [...]

  • IM Tutor Mega Launch – 6 Courses in 1, 100+ Videos & 40+ Hours

    Daniel Lew
    15 Jan 2012 | 7:19 pm
    This blog post has been optimized using Keyword Winner IMTutor.org – 6 Courses in 1 – Go Get It! I FINALLY launched the most comprehensive product I have EVER created! IM Tutor is a MEGA video training course, that is going to just blow you away.  With over 100+ videos and 40+ hours of training, [...]

  • Why CPA Is More Lucrative Than CPC Advertising

    Daniel Lew
    7 Jan 2012 | 4:08 am
    This blog post has been optimized using Keyword WinnerWhen Google AdSense was introduced to the world of Internet marketing, it looked like it was going to be a real game changer. Undeniably, it has had a monumental impact in how websites are developed, designed, and monetized. Even though CPM (based on page views or impressions) [...]

  • Review – SEO SpyGlass By Link Assistant

    Daniel Lew
    2 Jan 2012 | 6:47 pm
    This blog post has been optimized using Keyword WinnerSEO Spyglass Review Link-Assistant currently offers 4 tools that are largely catered toward people interested in search engine optimization and getting their websites (or the sites of their clients) up to the top of the search engines. There is Rank Tracker, Website Auditor, LinkAssistant and SEO SpyGlass. [...]
 
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    Daily SEO Tip

  • Google Personalized Search: We Know Where You Live…

    Ann Smarty
    24 Jan 2012 | 8:51 am
    When Google launched Local Search, it introduced personalization, the art of guessing where you are and what you wanted to find, and presenting search results to suit. Since its debut in 2009, the local map feature has been ever-present, highlighting locations that are in the geographical area indicated by your IP address, or, if you dare provide it, by your recorded location. People were already uneasy about Google’s data-collecting activities. As early as December 2008, the New York Times highlighted concerns that personal privacy might be the trade-off for convenience in retrieving…

  • Beef Up Your Internet Marketing and Your Body At The Same Time!

    Guest Contributor
    23 Jan 2012 | 8:48 am
    In today’s health-conscious society, everyone has spent at least a couple minutes of their life thinking about (or purposely ignoring) their diet. Is this meal healthy? How many calories are in this? Does this bacon-wrapped butterball make my butt look fat? The theory and principles behind improving your health and getting better results can also be attributed to what you do or do not contribute to the health and welfare of your website’s SEO.  Here are a few suggestions on how you can lose weight and improve your rankings at the same time. I hear onsite audits are quite slimming...

  • How to Use Twitter to Grow Your Business?

    Guest Contributor
    18 Jan 2012 | 7:57 am
    Twitter is a micro-blogging platform, which is used by millions of users to read and send text-based messages of up to 140 characters, also known as ‘tweets’. It’s like steady flow of communication that is at our whim. It helps to gain knowledge and information and spread our ideas. For most of the people, it’s just another social networking site with different concept but they don’t realize it has far more benefits especially for the business persons. You can use it to grow your business by increasing contacts and also getting your consumers attention. Here are some useful tips: -…

  • Twitter Resolutions For 2012

    Guest Contributor
    17 Jan 2012 | 9:00 am
    Twitter can be a very powerful social media vehicle, but are you using the 140 character social network to it’s fullest? It’s a new year, and with a new Twitter interface, here are a few things to keep in mind when you’re tweeting your way into the new year. Purge Your Follow/Followers Are all 3,000 of your followers people you actually want to share with? Or are the 5,000 people you follow people whose Twitters you care about or are relevant to you and your industry and interests? The answer is probably not. So take the time one evening to go through those on Twitter that…

  • 5 Reasons Why MyBlogGuest is My Best Find after 5 Years as Webmaster

    Guest Contributor
    16 Jan 2012 | 7:53 am
    The author of this guest post has long decided to make a living exclusively on-line. That was 5 years ago, and he never looked back. In this time, I learned a lot of cool things about the Internet, and I made acquaintances and friends with many interesting folks from around the world. Since I’m doing this full-time, I regularly come across useful communities and resources which turn out instrumental to advancing my career and getting increased results from my efforts. But none of it really compares to My Blog Guest: this is simply my best find after 5 years as a webmaster. As many of you…
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    Google Tutor

  • Grad School to Google: How Larry and Sergey Became Billionaires

    Brian Wallace
    25 Jan 2012 | 8:58 am
    This exceptional infographic not only knocks it out of the park graphically but the story keeps you interested and entertained. It is the story of Google creators, Larry Page and Sergey Brin. The infographic shows you how they went from Stanford to billionaires, over the course of 16 years. (Select Image to Begin) Created by Online PhD Gmail problems or confused about Picasa? I’ll help you in the forums. Similar Posts:5 Awesome Infographics On Google YouTube Instant and Instant Search For Images & Google Maps Google Earth Pro 5.2 Out of Beta What Does It Take To Get A Job At…

  • Where Did Google Make Their Money In 2011?

    Brian Wallace
    24 Jan 2012 | 9:58 am
    The Google numbers are in, and the empire went from 32.2 billion to 37.9 billion since the beginning of last year. The latest infographic on the subject shows us just where Google made it’s money and which keywords were the most popular. © 2012 WordStream, a Provider of AdWords and PPC Management Software. Need help with Adsense, Adwords or SEO? I’ll help you in the forums: http://www.googletutor.com/forums/ Similar Posts:Top 20 Most Expensive Keywords (Infographic) What Does It Take To Get A Job At Google? (Infographic) 5 Awesome Infographics On Google YouTube Hits One Billion…

  • Gmail Offline Chrome App Gets More Features

    Abhijeet Mukherjee
    20 Jan 2012 | 8:24 am
    Remember the Gmail Offline Chrome app we talked about that lets you work on Gmail in offline mode? Well, looks like it got better with more features. You’ll now see a Settings button specifically for the offline app where you can change certain settings. As you see in the screenshot above, Gmail now gives you more mail sync options in terms of the number of days of emails you want to sync. So you could sync a week, 2 weeks or even a month worth of emails. How is this useful you might ask? Well, as the Gmail team put it elegantly in their official announcement, “the next time you…

  • Google’s Campaign Against SOPA and PIPA Saw 4.5 Million Signing the Petition

    Abhijeet Mukherjee
    19 Jan 2012 | 8:16 am
    I’m sure each one of you would agree that yesterday was an unprecedented day in the history of the Internet. A huge number of major sites, like Wikipedia, WordPress, WIRED, Reddit and many more were on strike protesting the draconian SOPA and PIPA acts and were blacked out as a result. Google did its part too by blacking out the logo, and directing users to their take action page in order to urge them to sign a petition telling the Congress to not censor the web. Looks like Google’s efforts bore fruits. LA Times reports that the petition was signed by 4.5 million according to a…

  • Has Google Erred Big Time With Search Plus Your World?

    Abhijeet Mukherjee
    18 Jan 2012 | 8:28 am
    Have you started noticing more of Google+ in the results when you search Google while you are signed in to your Google account? Like, Google+ status updates and photos of those who are in your circles and are saying something relevant to your search query? An example of that can be seen in the screenshot below. These changes are part of what Google calls Search, plus Your World that it introduced last week and it basically integrates Google+ deeper into Google search results. This works only when you are signed in to your Google account and have personalized search enabled, which is enabled…
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    HubSpot's Inbound Internet Marketing Blog

  • 5 Tricks for Generating Traffic When Nobody's at Work

    Melissa Miller
    27 Jan 2012 | 5:30 pm
    Are you doing anything this weekend to generate traffic to your website? If you’re a B2B marketer, chances are you’ve probably asked yourself at some point: How do I keep marketing effectively when nobody is in the office? You want to continue to drive traffic and leads, but you don't know exactly how. The wrong thing to do is assume that nobody is listening on holidays or during weekends. Depending on your audience, this could actually be a good time for a new blog post, video release, or email. Data from a recent Xobni survey shows that people are still wired into work during…

  • What a Top-Notch Lead Management Program Looks Like

    Meghan Keaney Anderson
    27 Jan 2012 | 2:45 pm
    Walk into any active sales room, and it’s easy to tell how time-intensive most sales operations are. To make the hours spent worthwhile, it’s important to ensure that your sales team is only talking to the most qualified leads. Lead management is a strategy and set of corresponding tools that help companies filter out unqualified leads and better understand the buying cycle of their good leads. When executed well, lead management makes your marketing team more effective, your sales team more precise, and your leads happier. Lead management programs vary from company…

  • Facebook Timeline Likely Coming to Business Pages Near You

    Pamela Vaughan
    27 Jan 2012 | 12:30 pm
    Earlier this week, Facebook announced it will finally be rolling out Facebook Timeline to all users in the next few weeks, replacing the design of existing personal profile pages. While Timeline won't directly affect the look of your Facebook business page (yet), the rollout does have some powerful implications for marketers. You can read more about those implications here. Timeline Design Likely Coming to Facebook Business Pages But, notice how we said yet? That's right, while Facebook business pages aren't affected by the current Timeline rollout, we have good reason to believe that, in…

  • 12 Critical Elements Every Homepage Must Have [Infographic]

    Jessica Meher
    27 Jan 2012 | 10:20 am
    If you’re considering a website redesign or are wondering how to generate more leads from your website, there are several critical elements you must never forget to include.  Let’s first take a look at the homepage. Ah yes, “thee page of all pages.” It’s undoubtedly one of the most important areas on a website. That’s understandable; it’s a company’s virtual front door, and, in most cases, it gets the majority of the traffic. While homepages generally get the most love, I find it surprising that so many do a poor job of generating leads or…

  • The 7 Slides You Need for an Epic Monthly Marketing Report

    Rick Burnes
    27 Jan 2012 | 8:00 am
    Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? One important step you should take is publishing a thorough, thoughtful, quantitative monthly report on your marketing team's impact. For as long as there’s been marketing, marketers have struggled to show their impact. But today, there's no need to struggle. Today, it's simple to collect the data you need to show how your marketing investments are generating revenue for your business. You just have to pull together the right…
 
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    Local SEO Guide

  • The Power of SEO for Startups

    Andrew Shotland
    26 Jan 2012 | 10:58 am
    I’ve been spending a lot of time talking about Google+ and sometimes it’s nice to remind myself that good old-fashioned meat-and-potatoes SEO still works, and can be critical to start-ups trying to break into a market.  To wit, here’s the organic traffic chart for a start-up that has a great service but had little traction in Google…until this past week… UPDATE: Their organic traffic jumped by 50% yesterday. #Krazy

  • How To Get +1s For Your Local Business

    Andrew Shotland
    23 Jan 2012 | 1:15 pm
    And while I’m on the subject, Stever has a great post up on some tips for Encouraging Google +1 Votes for Local Business Websites. Key point for unsuspecting SMBs to take note of: “Forget the new schemes popping up to buy hundreds of plus 1 votes. Those will be meaningless to a local business as it is very likely nobody in that network are local to that business. That and it is likely a manufactured network just to sell +1’s in bulk so again the people within the circles of those accounts are not likely to be local either.” Check out this Kelowna painting contractor for a…

  • Google+ Needs Tight Local Networks To Succeed

    Andrew Shotland
    23 Jan 2012 | 10:53 am
    SearchEngineLand just published Google Plus Connections Are The New Link, some thoughts of mine on how local search co’s and SMBs may try to leverage Google Search Plus Your World to improve local SEO. After rereading it, it seems clear that as more and more organic results are deemed to have “local intent”, the only way that Google Plus content stays relevant is for users to have tight local networks. If that doesn’t happen, Google’s own quality algorithm should purge these results from the SERPs, because they will have low click-through/relevance, either…

  • Google Results Suck? Try Google Plus?

    Andrew Shotland
    20 Jan 2012 | 4:41 pm
      I don’t recall seeing these little prompts in the search results before.

  • Google Plus SEO Jujitsu

    Andrew Shotland
    18 Jan 2012 | 11:28 am
      A few years ago on these august pages I did a post on Reputation Management Jujitsu as a way of obtaining links by saying nice things about companies with poor online reputations. The idea being that these companies are eager to link to blogs saying positive things about their brand. Now that Google Search Plus Your World has begun its putsch and Google Plus connections have become the new link, it has got me thinking about the ripple effect of tactics we will start to see play out as SEOs and social media douches consultants (“SMDs”) start to play around in there. And I…
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    Occam's Razor by Avinash Kaushik

  • The 2015 Digital Marketing Rule Book. Change or Perish.

    Avinash Kaushik
    9 Jan 2012 | 4:26 am
    It is the season to be predicting the future, but that is almost always a career-limiting move. So I'm not going to do that. It is a lot easier to predict the present. So I'm not going to do that either. Rather, I'm going to share a clump of realities/rules garnered from the present to help ready you for the predictable near future . Now here is the great part… if you follow these rules and act on these insights I believe you'll be significantly better prepared for the unpredictable future. Awesome right? Now here's another surprise: These rules/insights/mind…

  • Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

    Avinash Kaushik
    12 Dec 2011 | 4:11 am
    We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. Life does not have to be that scary. In fact a data driven life is sexiest digital life you can imagine. In this blog post we are going to bring the sexyback. I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. You'll be able to quickly go from "omg what can I do!" to "omg what…

  • Smarter Data Analysis of Google's https (not provided) change: 5 Steps

    Avinash Kaushik
    21 Nov 2011 | 4:22 am
    It is astonishingly common that we are asked to analyze the impossible. In perhaps a career-limiting move I'm going to try to do that today (and for a controversial topic to boot!). In this post about an important Google change, I want you to focus less on the data and focus more on the methodology. And – so important – I want you to help me with your ideas of how we can do this impossible analysis better, in the complete absence of data :). So please share your ideas via comments and let's together make a smarter ecosystem. On board? Let's go…. In an effort…

  • Data Analysis 101: Seven Simple Mistakes That Limit Your Salary

    Avinash Kaushik
    31 Oct 2011 | 4:42 am
    Data analysis is not easy. It takes years to get good at it, and once you get good at it you realize how much more there is to learn. That is part of the joy. You are always learning. You are always growing. This blogpost is a collection of tips I share with my friends who are just starting out. Each tip is a "simple" mistake that is easily avoided. My hope is that you'll skip them if you are aware of them, and move on to making more important valuable mistakes. :) My plan is to wrap each tip with additional observations, context that will be of value even to those who have…

  • Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

    Avinash Kaushik
    10 Oct 2011 | 5:01 am
    I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to break the second part of the rule. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why break the rule? Social media is evolving at an incredible pace. Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). The impact on the data side of the ecosystem is that…
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    Portent

  • Search Ranking Factors 2012 Discussion

    Tom Schmitz
    23 Jan 2012 | 6:58 pm
    Search engine results have changed dramatically. Today, which websites get top rankings depend on very different signals than in the past. So much so that what we once considered the whole of SEO is now only a small portion. Here are some of the factors affecting search engine optimization today. On-Site SEO On-site SEO includes keyword selection, website architecture, hub pages, internal linking and content optimization. This is one of the original parts of search engine optimization. On-site SEO is vital, after all, if words do not appear on your website why should you rank for them?

  • A View From New York City’s SOPA/PIPA Protest

    Welles Wiley
    18 Jan 2012 | 6:21 pm
    Reddit co-founder Alexis Ohanian speaks out against Internet censorship January 18th was a big day in the fight against Internet censorship legislation. As you may have noticed, major websites like Wikipedia and Reddit took their content offline to protest against the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). These two pieces of legislation would make dramatic changes to the Internet, allowing media companies to block access to sites that host copyrighted material. In New York City, I was able to attend a large rally outside the offices of New York senators Charles Schumer…

  • Before Jumping Into Social Media 2.x, Do SEO 1.0

    Tom Schmitz
    16 Jan 2012 | 3:38 pm
    Would you be surprised to learn that I’ve been writing Google Search+ recommendations and how-to guides for Portent clients this week? I plan to share my findings here on the blog, but before I dive into the new stuff I feel that it is important to cover some old ground first. Have you laid a good foundation of site architecture, web design, keyword mapping, content creation and link building for your website? I am writing of the basics, laying a solid foundation for visitors and SEO on your website. Before you go diving into social media 2.x you must have a Visually appealing website…

  • How to Add Multiple Administrators to Google+ Pages

    Doug Antkowiak
    13 Jan 2012 | 7:04 am
    In late December, Google announced the ability to delegate up to 50 named managers as administrators for a Google+ page, yet Google forgot to tell us one little secret. How the hell do you grant admin access to multiple users? If you’ve already created your Google+ page, use this simple tutorial to help others join your team. Add a Google+ Page Admin in 4 Easy Steps Step 1: Log into Your Google+ Profile Click on the page link under your profile name. This will open a dropdown list of pages you operate, including your personal profile. From here, click Manage Your Pages. As a side note,…

  • Utilizing Facebook Insights to Identify Potential

    Ryan Moothart
    11 Jan 2012 | 10:30 am
    When you run an ad campaign in Facebook to get more fans for your business page, you’re able to analyze your performance using Facebook Insights. Recently, Facebook completely removed the old version of Insights and made their new version mandatory. If you’re not familiar with the new Insights, they feature more in-depth and granular information useful to analyzing user interaction. Not only can this information be used to measure ad campaign performance, it can be used to identify potential areas to improve that performance. Below is a list of some of the new features and how they can be…
 
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    SEO Chat - Search Engine Optimization Tutorials

  • Feed Your Blog`s Readers Well

    27 Jan 2012 | 7:00 am
    Inspiration strikes in strange ways; in this case, I reached the end of Neil Patel's excellent article covering 13 questions you should ask yourself while writing a blog post. In his discussion of the last question, he compared a blog post to a restaurant meal. Will your reader complain about your blog post because you've served them skimpy fare? Are you feeding people content so they are full when they leave your site...or are they hungry, looking for more? Patel asked. If they are still hungry, your readers probably won't come back. So if your readers are devouring your blog content, th...

  • Google Simplifies Its Privacy Policies

    26 Jan 2012 | 7:00 am
    Just in case you didn't check Google yesterday, the search giant started posting a note under its search box explaining that it will be updating both its privacy policy and its terms of service, with the new terms going into effect on the first of March. If you can't be bothered to read the entire policy previews to which I've linked, no problem; Google also provides a policy overview to help you understand why the company is making these changes and how they'll affect users of the search giant's various services. So why exactly is Google doing this? Well, if you had more than 70 different…

  • Laying Out An SEO and Traffic Generation Strategy

    25 Jan 2012 | 7:00 am
    Now let me be clear about something. This article isn't meant to provide some all-encompassing strategy for traffic generation or search engine rankings. It is instead meant to take the information I've already given and roll that information into a strategy. As I do more articles, I'll continue to expand on this. Right now, however, what I'd like to do is start putting some of the pieces together that I've given to you into a single picture. In the article Real Link Wheel Secrets To Top Google Rankings I talked about link wheels and how to build them using white hat techniques to improve…

  • Google to Penalize For Excessive Above-the-Fold Ads

    24 Jan 2012 | 7:00 am
    You know that the search giant focuses on getting users to the sites that best answer their queries. If you've been trying to rank for a while, you probably also know that Google cares about the user's experience once they arrive at the site. This fact drives most of their algorithm changes. It's why Panda devastated content farms; the thin content these sites often provided helped relatively few searchers, and cluttered the search results with low quality pages. Google's newest algorithm change also stems from searcher concerns. You can read their blog post covering the issue. But you…

  • The Google Search Optimization Truth You Aren`t Being Told

    23 Jan 2012 | 2:00 pm
    In articles here on SEO Chat and on my blog, I talk much more about getting traffic than I do about actually getting top search rankings. In fact, in my State of Marketing Address I discuss at some length how the focus in 2012 is going to have to change. There is a simple reason for that: search results are now extremely variable from one person to another, especially on Google, and this has been the case for quite some time. The new Search Plus Your World results on Google make this situation far worse. In fact, I can make almost anyone's website show up on page 1 for a given search resul...
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    MediaPost | Search Insider

  • The Death of Google's Urchin Analytics -- And Why We All Should Care

    27 Jan 2012 | 12:18 pm
    Last week Google officially announced it would be retiring its Urchin Software web analytics technology -- a move that was a long time coming.

  • What Is An Agency's Role?

    26 Jan 2012 | 9:23 am
    Last week, I was talking to someone about what role a digital agency would play in the future. We went down all the usual paths and came up with the usual answers, but afterward the question still lingered. What is our role in the future? I'm reasonably certain it won't be the same as our role in the past.

  • It's Not Over Yet: Why You Should Still Be Concerned About SOPA And PIPA

    25 Jan 2012 | 10:32 am
    As some of you may know, I am on the international board of directors of SEMPO, and recently we weighed in on the debate about SOPA and PIPA in the House and Senate respectively. We became aware of this issue going back several months, and we sent the association's position to key individuals in Congress. The good news is that Congress listened, as many direct responses were received with regards to our position. But the rest of this column involves some of my personal thoughts on what has transpired over the last few months with these bills.

  • Search Marketing And The 'Do' Tendency

    23 Jan 2012 | 11:08 am
    Bing introduced a new ad campaign last night during the NFC Championship between the San Francisco 49ers and the New York Giants. The campaign tag -- "Bing is for doing" -- is very similar to a campaign rolled out last year by Lenovo ("For Those Who Do"). Both campaigns are focused on those who aren't just passive consumers of media or information, but who make it their mission to get something done.

  • Embrace Your Inner 'Screw-Up'

    19 Jan 2012 | 8:48 am
    Humans hate making mistakes. But the fact is, making mistakes is an essential part of being human. Somehow, we have to learn to live on the edge of this paradox. For digital marketers, our entire industry is balanced on this particular precarious precipice. There are a few rules of thumb to "screwing up" successfully:
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    SEOptimise » blog

  • Foursquare 2012 | Experience, Thoughts and 6 Immense Tips for Your Business

    Pak Hou Cheung
    27 Jan 2012 | 8:32 am
    My Foursquare Experience so far… Like many other people over the past few months I have been using Foursquare quite a bit, as shown below.  I have knocked up quite a few mayorships and badges, but sadly I have already found it very monotonous and not at all engaging.   To be fair, Foursquare is great at the beginning with collecting the badges, stealing mayorships, getting those “Foursquare specials” and “Sharing with your friends”.  Well the last two I did not experience; working in Paddington I would presume that businesses would be flocking with specials, but sadly not,…

  • What Could Google’s New Privacy Policy Mean for PPC?

    Tamsin Mehew
    26 Jan 2012 | 10:33 am
    Earlier in the week Google announced changes to its privacy policies. The main changes are that: Now nearly all Google products are covered by one privacy policy. Information you give Google’s various different services can be combined. Google still promises not to sell personal data, but to only share aggregated, non-personally identifiable information. It hasn’t announced that it’s collecting information it wasn’t before, just that it’s combining what it has differently. You can preview the new policy here. According to Forbes, combining information between Google services has…

  • What Brands Need To Know About Google+ Pages

    Gillian Cook
    24 Jan 2012 | 8:25 am
    The recent integration of social and search at Google marks a huge change in how information on the internet will be presented to us. When a logged in user now performs a search, they will be given two types of search results: the anonymous search results that we are all used to and personal search results, which are generated from information shared within that user’s network of Google+ circles. This new platform presents a major marketing opportunity for brands and it requires a developed strategy just like other social media platforms. It would be daft for brands to consider Google+ as…

  • Did Google Just Roll-Out Panda 3.2 (2012 Edition)?

    Kevin Gibbons
    20 Jan 2012 | 4:26 am
    Yesterday Google announced a new page layout algorithm update – this is a landing page quality update, which looks at “the layout of a webpage and the amount of content you see on the page once you click on a result”. As opposed to having the need for scrolling beneath ads to get to this. Doesn’t this sound very similar to Panda though? At Pubcon in November last year, Matt Cutts mentioned that: “If you have ads obscuring your content, you might want to think about it,” asking publishers to consider, “Do they see content or something else that’s distracting or…

  • Time Management for SEO

    Daniel Bianchini
    18 Jan 2012 | 4:23 pm
    Over the last few months I have been trying to work on improving my time management skills, not only at work but in my personal life as well. I am forever being told that I am late or don’t do anything on time, and that is just from the wife. So I took to improving my time management skills, and thought that I would share with you a few techniques that I am using now in my working life. Time Planning Whether you have your time scheduled out for you by management or you prefer to manage your time yourself, ensure that you plan your work in advance. I use a spreadsheet within Google Docs…
 
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    SEO 2.0

  • 40 Cutting Edge Social Media & SEO Services to Invest in Now

    Tadeusz Szewczyk
    20 Jan 2012 | 8:03 am
    Unless you lived under a rock for the last decade you already invest time and money in web design social media SEO link building analytics services. It’s 2012 though and the social media and SEO landscape is changing at an alarming pace. What can you do about it? Invest in SEO services that bring you ahead of the crowd in 2012. This a a list of 40 Cutting Edge social media & services to invest in now and in future. To make it easier to you I sifted through hundreds of social media and SEO services offers to find you those that are reputable, where the descriptions are in-depth and…

  • 30 Hands On Google Search Plus SEO Techniques for Getting Personal

    Tadeusz Szewczyk
    17 Jan 2012 | 8:28 am
    Image above: I’m only ranking at #113 for [seo] in “people and pages” but some of my best friends are around me While everybody was writing posts what the new Google personal search aka “Google Search Plus Your World” means for SEO I almost started to write one about what Google Search Plus means for SEO 2.0 Then I decided to be more conservative and just summarized a few common sense hands on SEO techniques for Google Search Plus and personal search results. Neither personal search or social search is new to Google. It’s just a huge leap forward this time…

  • The Stone Age of Blogging is Over – What’s Next?

    Tadeusz Szewczyk
    10 Jan 2012 | 8:47 am
    Lately many influential bloggers have written about the end of the golden age of tech blogging. They say “tech” but in a way they mean blogging in general it seems. Some people were furious and asked whether “over” is the new dead. I didn’t really care. Then over the recent weeks as I considered my own blogging “career” I realized that indeed an era is over. It’s the stone age of blogging that is over now. Also I recognized partially what replaced the Neanderthals of blogging and what’s next. I want to summarize what really happened in the…

  • Words that Damage Trust in Your Blog

    Tadeusz Szewczyk
    23 Dec 2011 | 6:18 pm
    These words may be correct English but nonetheless they make you appear like an idiot when you use them on your blog. Why? They have obviously negative or hidden meaning that influences your readers. Thus they damage trust in you and your blog or site.   if – If this is true I’m probably not lying. Sentences starting with “if” sound awful but the “if” makes you sound strange even in the middle of a sentence. Why? Saying “if” means that you do not trust yourself. You are not writing the truth. You are not sure. The rest of the text only…

  • Are Category Keywords in the URL a Significant Ranking Signal Now?

    Tadeusz Szewczyk
    7 Dec 2011 | 9:56 am
    Above: Not personalized search results for the query [content strategy mistakes]. I rank at #7. Look who ranks at #2 and #4. While trying to assess the impact of stolen and otherwise copied content on my rankings here on the SEO 2.0 blog I’ve found an anomaly in the Google results I want to share with you. A post from a popular web design blog, indeed a blog I like very much, Six Revisions outranks other far more relevant search results. How does it do it? It succeeds by a single keyword mention below the posting: and most importantly a category named after part of the keyphrase in…
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    ReelSEO Online Video Marketing Digest

  • Revision3 Saw Major Increase In Viewership, Revenue In 2011

    Chris Atkinson
    27 Jan 2012 | 4:24 pm
    Revision3 CEO Jim Louderback took to the Rev3 blog this morning and announced a 359% increase in total views and a 53% increase in revenue for the year of 2011.  Revision3 made smart acquisitions last year, including the extraordinarily successful Epic Meal Time, and by the end of the year, picked up one of YouTube's all-time hits, The Philip DeFranco Show, which should make 2012 even better.  Rev3 also increased its YouTube subscribers across all shows to 4.5 million.  In addition to the audience and revenue, Rev3 is proud of their technological advancements over the year. Revision3 Saw…

  • Android Video Viewing Gaining On iOS Devices

    Christophor Rick
    27 Jan 2012 | 1:15 pm
    Encoding.com just released new numbers pulled from Vid.ly which show that Android is gaining on iOS in terms of video viewing. It's no surprise as the operating system has been steadily stealing market share quarter after quarter and is available on far more different devices than iOS. Since Vid.ly is a universal URL for videos and does browser and device detection, it knows exactly what it's streaming that video to. That means all they need to do is keep track of the operating system on the device and they know who's watching what. But not in the creepy Big Brother sort of way, or at least,…

  • Google Plus Opens To Teens Age 13 & Up

    Jeremy Scott
    27 Jan 2012 | 11:50 am
    Google Plus continues to get more open bit by bit, and just today made the service available to teens age 13 and up. Previously, Google Plus was restricted to people 18 and up. Along with the wave of new teenagers, Google Plus is also getting new privacy and security features--a fairly important thing if the service is to become something parents encourage their children to use. Google is probably doing the slow rollout on purpose. This is their third or fourth wave of opening the service up. Each time it's followed by new statistics on membership, and this time will be no different. Millions…

  • 20th Century Fox Gets YouTube Stars To Promote "Chronicle"

    Chris Atkinson
    27 Jan 2012 | 10:20 am
    20th Century Fox has teamed with Big Frame, a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3.  And Chronicle is the perfect type of movie to get some YouTube promotion, as it is one of the latest films to use this-is-really-happening video, "found footage," very much like Cloverfield did a few years ago by adding crazy special effects.  Big Frame got YouTube stars DeStorm, MrDeshawnRaw, and Mystery Guitar Man in on the act, a subscriber base of more than 3.5 million. More Great Creative Advertising From 20th Century Fox Fox was behind…

  • The Week's Best Viral Videos & Video Marketing Lessons - Singing Obama Edition

    Jeremy Scott
    27 Jan 2012 | 9:10 am
    After YouTube's latest updates yesterday to the Browse page, many of you probably spent some time casually playing around with it to see what's new. If you did, you might have come across some of the selections in this week's round up of the best viral videos. Most are probably worth watching again, but I'm sure we've got a few you haven't seen as well. So grab your coffee, put on your headphones, and start your Friday off right with some outstanding viral videos. Artists Question: What happens when you cross Bon Jovi with hot musical act, Bon Iver? Answer: A hot viral video to launch a new…
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    SEO Blog by Dave Naylor - SEO Tools, Tips & News

  • Can confidence get us out of this mess?

    Kelvin Collins
    24 Jan 2012 | 11:49 am
    By the end of the month I’ll be back with my next branding post, this time looking at the value of the internal brand, but this last few days has had me thinking a lot about confidence. It’s fair to say that a combination of over confidence and a feeling of invulnerability got the countries [...]Can confidence get us out of this mess? is a post from: Dave Naylor's SEO Blog.

  • Searchmetrics Essentials… Wow!

    David Whitehouse
    16 Jan 2012 | 5:35 am
    When Steve Overton called me back in December 2011 to arrange a call for this month, I must admit I wasn’t looking forward to it. He said he wanted to show me some new features on Searchmetrics – to be honest I thought it would be one or two new things, but on the whole [...]Searchmetrics Essentials… Wow! is a post from: Dave Naylor's SEO Blog.

  • Google Celebrations

    David Naylor
    5 Jan 2012 | 5:23 am
    Not sure why I like the little things that Google does, but we found these today : and this one : and this : I then spent 20 minutes trying to find some more but failed.. If you can find any let me know in the comments below and I will update and credit you [...]Google Celebrations is a post from: Dave Naylor's SEO Blog.

  • Google blaming Unruly Media

    David Naylor
    4 Jan 2012 | 9:22 am
    With all the Google blaming Unruly Media for the recent “Pay for Post” debacle I thought I would show you what you actually get from Unruly Media Email telling me that I have a new Video Campaign : Hi there, Just letting you know there’s a new video campaign available on the Unruly Network. This [...]Google blaming Unruly Media is a post from: Dave Naylor's SEO Blog.

  • Who owns your brand?

    Kelvin Collins
    22 Dec 2011 | 9:16 am
    Are you in control of your brand? Most of us like to believe that we are… In my first post a few weeks back I wanted to whet your appetite a bit, stimulate a few thoughts on what you’re prepared to pay more for and whether you are influenced by brands. This time around I [...]Who owns your brand? is a post from: Dave Naylor's SEO Blog.
 
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    » blog

  • BOOSTING YOUR WEBSITE’S USABILITY – PART 2

    Convonix Research Team
    24 Jan 2012 | 8:42 am
    In the previous week we discussed some of the points that help improve the usability of your website. Here are a few more points that are crucial in making your website more usable and pleasing to the consumer as well as effective from a search engine stand-point. Once you make people aware about your brand, you need to give them a clear cut path that will direct them to the relevant content on your website. This is one of the primary concerns that need to be addressed while you design a web page. While the topic may be huge, here are a few points that will help structure your page better:…

  • B2B Social Media Marketing

    Convonix Research Team
    23 Jan 2012 | 8:43 pm
    The validity of social media for the purpose of B2B marketing is often debated upon and most are of the opinion that a consumer-centric platform like social media does not work from a B2B angle. The most important thing that B2B marketers need to remember is that social networking sites can be beneficial if they concentrate on quality of their campaign rather than quantity. To start off the campaign you need to primarily define the target audience. Since the target audience comprises of other businesses, this step helps in understanding the kind of content that will be well received. This…

  • Outsourcing Your SEO Requirements

    Convonix Research Team
    20 Jan 2012 | 7:20 am
    Choosing an SEO company need not be a tough task if you understand your requirements and follow few simple steps to help you find the ideal company to match your needs. Knowing where to start off can often get quite confusing. The best place to begin is among your peers and other industry professionals. Ask around and find companies that they have hired and are suitable from a business and profitability perspective. Identify your goals before you shortlist companies and get a general idea of what all popular companies offer to their clients. The best way to evaluate a company is by reviewing…

  • SOPA Blackout – The Day After!

    Convonix Research Team
    19 Jan 2012 | 11:39 pm
    Wikipedia staged a blackout on Wednesday, 18th January, in protest of the SOPA and PIPA bills that threaten to change the dynamics of a free web. In a show of solidarity, several other websites such as Google (US), Reddit, WordPress, Wired etc. too turned the pages, or parts of the pages black, in order to depict what a world without a free web would look like. Wikipedia kicked off the announcement of the blackout via Twitter. Jimmy Wales posted ““Student warning! Do your homework early. Wikipedia protesting bad law on Wednesday! #SOPA”” via his Twitter profile. This led to a flood of…

  • Boosting Your Website’s Usability – Part 1

    Convonix Research Team
    17 Jan 2012 | 7:59 am
    The success of a webpage is directly proportional to the kind of usability it provides to the site visitors. In simple terms, Usability is the experience a visitor has on a particular site. Let’s face it; users are not too concerned with understanding the intricacies of a web page and trying to understand the fine print. If users think a webpage is overly complicated or just plain boring, they will leave the site. There are several key points you can keep in mind to ensure that your website is usable and will retain users. The information on your site is the most important aspect that you…
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    Sean Hakes.com

  • Five Questions for Developing your Social Media

    admin
    27 Jan 2012 | 2:04 pm
    How are you using social media? Many businesses only use social media when they want to release a coupon or special engagement.  However, releasing too many of these coupons and trying to force customers to come in and buy items they do not really want or need can result in just annoying whoever is following you.  It is a much better strategy to consider what information people may want from your company.  If your company is attending a networking convention or even a charity event people may want more information than simply a coupon to spend. What is the biggest challenge you have?

  • Pay-Per Click Services

    admin
    26 Jan 2012 | 10:09 am
    If you choose, you can also employ Pay-Per-Click services. Our CEO and others in the company are PPC experts that can help you boost your caseload whenever you need temporary increases or want to minutely target otherwise unprofitable small niches. Employing us and our Denver SEO services also makes your PPC costs go down because we support and raise what Google calls a quality score that directly lowers PPC cost and improves position. Based on our extensive experience with marketing strategy we can frequently further lower costs and improve response by using our unique behavioral insights.

  • Getting Your Company into The Top Position

    admin
    25 Jan 2012 | 10:32 am
    As you can see from our media kits we represent both national and local clients. Typical results for our clients is to get them in 3-6 months into one of the top three positions and maintain them in those top positions over the long term. Because of that, SEO Denver only take three clients in each category. I believe we have just taken on a new firm in your category (elder law, estate law, etc) and there are only two left. Here is what we do for your firm: • Keyword Research We work with you to develop a profile for the types of clients that you want in your practice. We then help you…

  • Why your Firm Should Elect to Have us do your Search Engine Optimization?

    admin
    24 Jan 2012 | 1:30 pm
    The simplest answer is results.The best ROI comes from being in the top three places in each keyword.  We can help you get better and higher results. We would work over time to raise your ranking in those keywords and to implement more profitable keywords that apply to your practice. On the two keyword searches that you rank on page one, let’s say today your firm is at 5th and 6th on both pages. We generally can help you move up in rankings. Also, based on the analysis of the keywords you are using,  we can make sure you do better. For example, your website is targeting “family…

  • Results Page Saturation

    admin
    20 Jan 2012 | 3:43 pm
    Results Page saturation. Why wouldn’t you do it? Google calls it that “Zero Moment of Truth”. In the context of searching online, it means when consumers put in a keyword and hit enter. They come to that result page and as a business, you want to be there, probably right at the top. As far as Denver marketing goes have you ever thought about how many times you can appear on those results pages? Out of a couple dozen clickable links on the page, how many can lead back to you? And what are the possible places you could expand into? Here is a breakdown of the main ways you can…
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    Blogging Tips on How to Make Money Blogging - Donny Gamble

  • Top 10 Most Important Things an Online Entrepreneur Needs to Know

    Donny
    11 Jan 2012 | 7:55 am
    In today’s world, the internet has not only made it easier to network, shop and socialize, but it has also made it easier to make money. For this reason, there’s no surprise that many entrepreneurs are jumping headfirst into the giant online pond to build their businesses.  However, if you aren’t equipped with the proper floatation devices, your online empire just might drown… To avoid such a fate, be sure to check out the following ten tips that every online entrepreneur needs to know: #1:  Be creative. No matter how original the idea for your company may be, keep in mind that…

  • Twitter Testimonials: A Powerful Business Tool

    Donny
    27 Dec 2011 | 11:28 am
    Testimonials are a popular marketing tool used by both small and large firms to promote their product or service to prospective customers or existing clients. While testimonials may be less important for existing customers that have already developed a certain loyalty to your firm, for new customers, testimonials are the closest thing to a personal recommendation. Twitter is a micro-blogging platform where users update their states or share new information in 140 characters or less. More and more businesses are devising create ways to use the twitter platform to market and promote their…

  • Does advertising on social networks work and to what degree?

    Donny
    20 Dec 2011 | 8:01 am
    Carrying out the advertising on social networking websites is a new subject of debate. Thanks to the excessive use of social networking websites like Facebook and Twitter, the entrepreneurs have started taking this world seriously to market their products. However, the answer to this question is both yes and no. People who are against this idea say that they work at certain extent, since at social networks people do not come to see advertising but to interact with their friends and community. But, the recent reports by the Knowledge Networks reveal a new picture wherein it says that around 16…

  • Top 5 Elements of Making Money Online Selling Your Skills

    Donny
    13 Dec 2011 | 8:11 am
    Do you want extra income from your online business? You should sell your skills. There are several business opportunities online that promise to make you an instant millionaire if only you can join. I’ve discovered a long time ago how distracting these offers are. Affiliate marketing is actually the simplest way to start making money quickly – but not the easiest. Well, there is a big difference between easy and simple. But my goal in this article is to show you how to earn some decent income online selling your own skills. I’m talking about freelance business. However, you need to…

  • How Social Media Will Impact the Future of SEO

    Donny
    6 Dec 2011 | 6:44 am
    We see an incredible number of users all across the world over various social networking platforms. The users of these sites are seen sharing, communicating and doing other things day in and day out. This is the reason why even the SEO has to pay a heed over these sites for the number of web searches. The attributes of social networking sites seems to be a latest lure for the SEO specialists. Hence they are putting more and more efforts in using social media platforms for the SEO thing. The other vital reason for this new trend is that these social media solutions come out to be a cost…
 
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    Digital Connections - 360i Blog, Digital Marketing Agency

  • Coca-Cola Will Be First Brand Ever to Select Super Bowl Ad Spot On the Fly

    360i
    27 Jan 2012 | 10:29 am
    Football fans won’t be the only ones invested in the outcome of Super Bowl XLVI. Execs at Coca-Cola will also be watching closely – on the ground in Indianapolis, in fact – as they will determine the brand’s 60-second spot in real time based on the direction of the game. It’s a breakthrough strategy that has never been done before in the Big Game’s storied past, but one that aligns with consumers’ ever-growing expectation for content that’s relevant to what’s happening right now. To pull this off, Coca-Cola created two spots – one of which will air during the second…

  • 360i Named No. 1 on Ad Age’s List of “Standout Shops”

    360i
    26 Jan 2012 | 8:23 am
    We are honored to announce that 360i has been named in Ad Age’s Agency A-List Issue as No. 1 on its roster of “10 Standout Shops”. The annual A-List issue highlights the top agencies in Ad Land, with this particular distinction citing our near-perfect client retention, track record for innovation, responsible growth and  thought leadership program that provides regular insights across nearly every facet of digital. Watch the video below to learn more about our agency philosophy: This honor follows recent accolades which including spots on both Ad Age and Crain’s “Best Places to…

  • 360i Report on Hispanic Digital Influencers

    360i
    19 Jan 2012 | 8:32 am
    Today, we’re launching the first in a series of reports exploring the role social media plays in the lives of Hispanics living in the United States. Reaching and engaging this population has become increasingly important to marketers over the past decade. The growth of this population presents both the promise of reaching a dynamic and engaged audience – armed with ever-increasing purchasing power – and the challenge of understanding the cultural nuances of a demographic with unique digital behaviors. » Download 360i’s Report on Hispanic Digital Influencers Why a POV series?

  • 6 Tips for Creating a Successful Second-Screen Experience

    Annie Maguire
    18 Jan 2012 | 9:58 am
    As a television network, how do you plan to succeed in making TV social? With recent studies pointing to buzz from social networks to be a possible driving force behind television ratings, networks are now looking to capitalize on this fact by creating social TV experiences designed to keep fans talking longer, consuming more content and providing valuable show insight. Second-screen apps are no longer the “future” of TV; they’re becoming an integrated part of the entertainment experience right now. These apps offer fans a place to not only converse about their favorite TV shows, but…

  • What Mattered for Marketers at CES 2012

    David Berkowitz
    17 Jan 2012 | 2:04 pm
    CES 2012: A Comprehensive Guide for Marketers View more presentations from 360i The Consumer Electronics Show is a massive labyrinth. As soon as you enter Las Vegas for the event, and especially by the time you reach the Convention Center, you may feel like you’ll never escape. The good news is that once you get free, it’s possible to put down your 3D glasses and reflect on what happened. If you weren’t there, then it’s all the more important to mute the hype (“Ryan Seacrest joined Steve Ballmer for Microsoft’s keynote!”) and get a sense of what…
 
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    Holistic Search Marketing

  • Google Search+ – You can lead a horse to water but you can’t make it drink

    Peter Young
    11 Jan 2012 | 5:37 pm
    Its a strange use of the above idiom however I have to say it was one of the first things that came into my head having now had the ‘pleasure’ of Google’s new expanded social functionality within the new mainstream Google search results pages. One may suggest I am averse to change, however this couldn’t be further from the truth. For most SEO’s change has become part of the job description, as Google tweak, change, test to ‘give users the best experience’ – and for many of us it forms part of our wider night time activities (I know what your…

  • 2012 – The year the social graph takes shape

    Peter Young
    4 Jan 2012 | 5:20 pm
    2011 was certainly an interesting year for SEO. We saw a number of things impacting our SEO world, from the introduction of the Panda updates, to the removal of keyword data on SSL based searches. 2012 promises to be just as interesting a year, and we have already had SEO drama despite it being early days with Google appearing to fall foul of their own human assessment (call me a cynic but that smells of pure Google propoganda – however thats another post) I asked a number of fellow SEOs about how they saw SEO in 2012, where they saw the growth areas for this year, and whether they…

  • Google+ – Come a long way but still a long way to go

    Peter Young
    1 Jan 2012 | 11:35 am
    I’ll be honest, I do try and keep much of what I write on this site UK centric, however I came across this data from Comscore which I found particularly interesting and certainly worth covering in light of recent statistics concerning the continued ‘growth’ of Google+. Of particular note were the following -Google+ is only the seventh largest social network behind Facebook, Twitter, LinkedIn, Myspace and Tumblr with around 15 Million Unique US visitors per month. The Facebook figure was almost 10 times that number. - Google+ saw the least user engagement out of all of the…

  • Picasa and Feedburner biggests threats for extinction in 2012

    Peter Young
    29 Dec 2011 | 6:09 am
    We ran a poll for the last couple of months or so asking people in the industry about which Google product they thought would be pulled next. The poll itself was developed following the announcement of the demise of Sidewiki – and a number of options were provided including - Google + - Feedburner - Picasa - Google Reader - Google sites and others Nearly half of respondants voted for two of the products namely that off Feedburner and Picasa with Google + following behind however I should add a number of those votes came before the announcement of the new business features for Google+.

  • Merry Christmas from Holistic Search

    Peter Young
    23 Dec 2011 | 10:36 am
    Its nearing the end of another year, and its been an interesting one both personally and for the blog itself -and to be honest I am looking forward to 2012 with renewed vigour. We have a number of big plans for the site to move it forward and I really look forward to bringing these to fruition in Q1 next year. So from me – Merry Christmas to everyone from myself and Holistic Search and see you in 2012. Share and Enjoy:
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    SEO Blog of Link-Assistant.Com

  • Top Three Google AdWords Tactics You Could Make Use of

    info@link-assistant.com
    27 Jan 2012 | 5:23 am
    guest post by Trace Ronning Innovation is necessary to stay ahead of your competitors in AdWords, so today I'd like to introduce you to three things you can do as a part of your AdWords management that will make your life easier as well as open the door to more leads and sales. 1. Gmail Targeting This tactic allows you to hit customers on a page that they likely spend lots of time on, their inbox. Gmail-targeted campaigns are great in that they allow you to use keywords that your potential customers will see regularly in their emails. For example, if you're a cable provider you can use your…

  • Search Plus Your World – a Curse or a Blessing?

    info@link-assistant.com
    25 Jan 2012 | 4:21 am
    When Search plus Your World got rolled out, it looked pretty bizarre to me. My first question was, 'What the heck is this?' But, well, that could be just me. Anyhow, SPYW is here. And, moving beyond the initial reaction like 'Gosh, I hate it' or 'Wow, I love it', I would like to try and analyze what this new feature holds for different parties in the game. Google The blessing There are over 2 billion people using the Internet on the globe. Out of these 2 billion, 90 million users have G+ accounts as of January 2012. This means that about every 20th Internet user will be exposed to the new…

  • Social Media: One Approach Does Not Fit All

    info@link-assistant.com
    23 Jan 2012 | 4:38 am
    guest post by IslaMarie Turnbull Social Media has long been a 'buzz' word in the world of digital marketing and generally features on every business's objective list. However despite awareness of the power which social media can offer to businesses, many businesses are completely clueless when it comes to measure the effectiveness of their social media efforts. What many companies forget is that having a Facebook page doesn't mean social engagement with your consumers. This could not be further from the truth and in some situations holding a Facebook page may not be as beneficial as running a…

  • AdWords Contextual Targeting – Another Keyword Analysis Tool for PPC and SEO

    info@link-assistant.com
    20 Jan 2012 | 6:00 am
    Getting the right keywords - the more I’m in SEO, the more obsessed I am with the idea of finding better and smarter keywords. Good for me and you, Google AdWords has launched one more keyword tool to bring light into the darkness. Both pay-per-click guys and SEO fellows, I have something to tell you about it! The reason why Google invented one more AdWords tool is obvious - so many guys have tried the ad placement option for their pay-per-click campaigns and failed. I remember how disappointed I was to get CTR lower than 0.1% in just a couple of days after launching an ad group. Besides,…

  • How to Write SEO Optimized Headlines for Your Blog

    info@link-assistant.com
    18 Jan 2012 | 5:20 am
    guest post by Amanda Tradwick Writing compelling headlines is a skill. Writing compelling headlines that also help rank your blog or website through the use of targeted keywords is an art. Learning how to do both will help you increase your search engine ranking and your site's visibility, helping to drive traffic to your site. Here are a few tips for how to create effective headlines that are both SEO optimized and compelling: Include Keywords One of the most important aspects of search engine optimization is your choice of keywords and how well you use them. Once you have researched your…
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    Blogging Setup

  • WordPress.org Vs. WordPress.com

    BloggingSetup
    8 Jan 2012 | 1:32 am
    A lot of bloggers are still confused of the difference between WordPress.com and WordPress.org. Especially the newbies, they would think that they’re the same but the fact is, they have a lot of differences. The only similarity is the fact that they are both powered by the WordPress platform. Here’s a quick video from WooThemes that tells you the difference between the two. Check out WooThemes for more information. Read Related Posts :Download WordPress 3.0The much awaited 3.0 version of WordPress is now available for download. You would have probably noticed the update link on…

  • Technology For Marketing And Advertising

    BloggingSetup
    16 Feb 2011 | 1:59 am
    Mark Zuckerberg was named Time Magazine’s Most Influential Person for 2010. At the same time, FaceBook became the biggest website in the United States. Also, ‘The Social Network’, a movie inspired by Facebook won BIG at the Golden Globes by winning 4 out of its 6 nominations. For brand managers and marketers who are looking for lucrative opportunities, this phenomenon is certainly one you don’t want to miss. You are invited to find out! Facebook to unveil its vision for the future of the social web at Technology For Marketing and Advertising Facebook To Unveil Future…

  • Business IT Services – A Necessity for Businesses Big and Small

    BloggingSetup
    2 Feb 2011 | 10:11 am
    Business IT services are necessary for running any business properly. You may have a whole computer lab of equipment to service or just a few pieces in an office. Regardless of the situation though, you need a good team of people you can call up whenever problems arise. There are a number of benefits to investing in a good IT team, more so than you might think. Here is a look at how you may be able to use a team of experienced professionals to keep your business running the way it is supposed to. One of the most beneficial business IT services you can invest in is having your important data…

  • Business IT Services – Having Help Available When You Need It

    BloggingSetup
    2 Feb 2011 | 10:04 am
    Before you have problems come up with your business’s technology, you should look into some of the options you have for business IT services so that you are prepared for when something goes wrong. This will allow you to pick out a good team of people to work with before you have to scramble to find something. Your information technology likely has more of an impact on your business than you realize. Protecting it should be one of your biggest priorities. Here is a look at why you should explore different services in your area early on, as well as what to look for in a good team. It is…

  • Business IT Services – What Will You Get with Yours?

    BloggingSetup
    2 Feb 2011 | 9:52 am
    No matter how big or small your business is, chances are it operates with some kind of technology. In order to make sure that your technology continues to run as it should, you may consider investing in some business IT services. These will help you monitor your IT systems so that you do not have many issues in the future. You can gain a lot from having a professional team of people around to watch over your information technology. Here is a look at some of the business services you may be able to get out of the team you work with. Among the biggest business IT services you could look at…
 
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    The SEO Bullshit Feed

  • Okay Google, You Win: When Grey Turns To White

    King Douche
    15 Jan 2012 | 10:47 pm
    So, the time has come.  Sleepless nights.  The wondering.  The fear.  Your grey campaign is milking years off of your life. (I just HAD to reuse that image on the left. It’s more appropriate than ever for this piece.) You’ve weighed the negatives, the positives.  You wanted to stand tough.  But there was one factor that tipped the scales.   The domain. THERE CAN BE ONLY ONE You see, Google basically gives you one ‘get out of jail free’ card in regards to paid links.  Yes, you can ride the grey, get caught, and beg for forgiveness promising never to do it again…

  • HTTPS Backlink Stealth Campaign Awesomeness

    King Douche
    8 Dec 2011 | 6:25 am
    So, like me, you’re pissed and scared that people will profile your backlink campaign and try to reverse-engy that shit.  Well, boys, the game has changed yet again.  With the Yahoo Site Explorer shutdown, this leaves only 3 decent ways to analyze a backlink campaign for the noob SEO.  Sure, they’ll try OpenSiteExplorer, then they may try and become a Mr. Smarty Pants and try Majestic SEO’s tool, or maybe some dumbass grandson SEO advised them to use Google’s “link:” search command.  Maybe they’ll even try shitty Bing Webmaster Tools.  Everyone…

  • Google Toolbar Pagerank Update In Effect, Bitches

    King Douche
    8 Nov 2011 | 12:10 am
    Yes, the odds makers were wrong.  On November 7, 2011, the Google Gods decided to grace us with their quantifiable presence.  Yes, it’s true.  Your Google Toolbar has been updated with the most current Pagerank coefficients.  Now, granted, I am 1/3 into a 1.75 liter ketel one and this post is gonna be short.  But, check your Toolbar bitches.  Monetize that shit.  Rake in the cash.  Peace. Out. Did your site go up or down?  Post your link to your site in the comments below.

  • The Gift and the Curse of Top Rankings

    King Douche
    27 Oct 2011 | 2:53 am
    So, expert SEO, you’ve done it. You’ve done the research.  You’ve found the niche.  You’re pretty much first on the scene. You’ve built the site, the content.  You’ve got the inbound links.  You’ve crushed everyone and are the dominant website result domain for nearly all related keywords in that niche.  You’re at the top for your niche and it’s making fat bank.  You’ve started saving, paying off bills, student loans.  You’re going on vacations.  You work from home.  You’ve got your girlfriend/boyfriend,…

  • How DIYThemes.com Uses Bullshit SEO to Sell Bullshit WordPress Themes

    SEO Mofo
    21 Jul 2011 | 4:06 am
    What’s the best way to boost sales of your bullshit WordPress theme? Well…Step 1 might be to create an affiliate program that essentially bribes a bunch of talentless bloggers and SEO wannabes to over-hype your theme’s poorly-implemented features. For Step 2…perhaps you could start blogging about SEO and WordPress–despite the fact that you know virtually nothing about those topics? Apparently, this is the business and marketing strategy of DIYThemes, LLC–aka, the company that sells the Thesis WordPress theme. I Can’t Not Call Out DIYThemes’ Bullshit For me personally, I was…
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    CanuckSEO

  • Fabulous Friday SEO Infographics: Mihm’s Best!

    Jim
    26 Jan 2012 | 9:04 pm
    Yup, it’s only Thursday evening and I’m tired of watching amateur cooks face off over hamburgers on the Food Channel  and with Friday being a full day down at our Innovation Factory for Mentor Committee intakes and meetings and then Cafe iF – I’m going to miss the chance to add a new post here to our blog. So….here’s our Fabulous Friday Infographic….and boy do we have a real winner to lead off with! David Mihm, noted SEO practitioner from the Pacific NorthWest, is one of my own SEO personal role models. This man knows SEO. Period. And as he also runs…

  • Tablet Apps: New Numbers look Impressive!

    Jim
    23 Jan 2012 | 9:56 am
    Over the past year, since Xmas actually in 2010 when I got an Apple iPad, I’ve been very much following the rollout of this new hardware, the personal tablet for use at work. Not, as many others do, I’m guessing to surf or watch movies or listen to your own music playlist, but to actually “do” something in the business world. Look at presi’s maybe, or a Word .docx or an Excel ss…you know, stuff we all do all day long on our PC….but instead now do on a tablet. And just in December last, I got a brand new RIM PlayBook which I now love and use daily butI…

  • Innovation Night: Another Big Success for Hamilton & Snappay!

    Jim
    20 Jan 2012 | 9:03 am
    After being a part – however small – of the ongoing Innovation Night series of events for our Hamilton based Innovation Factory, it was no surprise that again this past Wednesday, myself and over two hundred other startup aficiandos attended the first 2012 gala event at the MIPs centre! And what an event it was! Disclaimer: I am actively involved in the ‘behind-the-scenes’ marketing for Snappay, one of the evening’s contestants and I wanted to state that right up front. That said, what a wonderful boost to said marketing program, as Lorne Lantz, the founder of…

  • Our own SOPA Blackout!

    Jim
    18 Jan 2012 | 7:25 am
    Every single internet user should be aware of the looming SOPA act in the US congress….and as a staunch “free-marketer” I’m totally against same. Hence our screen for today. For more information simply google for “SOPA blackout” and you’ll see what we’re talking about….and many many thanks to folks like Reddit.com and wikipedia.com for the leadership on this too!

  • Your SEO Power Is Behind the Throne!

    Jim
    16 Jan 2012 | 10:41 am
    Okay, so I’ve been mulling over this post now for a couple of days….thinking about how this works, and why it’s most important to be able to spell out what I mean by that title and how to ensure that it will “mean” something to our readers. And I think I’ve gotten “hold” of the rationale….and more importantly, why you might want to listen up. SEO is  the power behind the throne, when it comes to the internet. Yup, the whole internet depends upon SEO - well at least in my world it does….want me to explain? Okay, so here goes……
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    IKROH SEO UK Blog | News & Tips

  • 2011 round up from Ikroh SEO

    Ikroh
    23 Jan 2012 | 11:16 am
    Wow, 2011 was a busy year for us! So busy we had little time left to write this blog. A big thanks goes out to all our clients for keeping us so busy! Here is a brief round up of 2011: 2011 saw the the roll out of Google+. It was reported as having up to 10 million users within the first 24 hours or launch. Since launch we have been keeping a watchful eye on its progress. There seems to be a lot of interest surrounding its future and the significance of the +1 feature in search algorithms. This year we have seen a massive increase in global brands and our clients adopting social media…

  • IBM Power Systems | Watson (Artificial intelligence)

    Ikroh
    24 Nov 2011 | 5:37 am
    Jeopardy is an American quiz show, which was first shown in 1964. In February 2011, The IBM Challenge programme was shown, which featured IBM’s Watson computer playing against two former Jeopardy champions. The Watson (Artificial intelligence) system is based on commercially available IBM Power 750 servers. It runs on 90 servers, with 2,880 Power7 cores running on 3.55GHz processors. The system has 15TB of memory. It took a team of 30 engineers at IBM, four years to design the system. The system answered questions posed in natural language, the system beat two of the all time champions…

  • “do a barrel roll” – Google search

    Ikroh
    3 Nov 2011 | 6:18 pm
    When you get a few moments go into Google search and type “do a barrel roll”……… So what do you see? Great easter egg, Google! No tags for this post.

  • A Tribute to Steve Jobs

    Ikroh SEO UK
    6 Oct 2011 | 3:12 am
      Steve Jobs, founder and former CEO of Apple has died after a 7 year battle with cancer, at the age of 56. Across the world, tributes are pouring in – personal stories to technological advances to a message from President Obama. Apple’s journey from 1976 to the present day has changed the face of computers, mobile communication, music, advertising and television – in no small part to Jobs’ dedicated and passionate role in the company. Jobs – and Apple – have helped define the last four decades of technology. He will be missed. Apple CEO, Tim Cook,…

  • Predicting Success With Social Media

    Ikroh SEO UK
    4 Oct 2011 | 5:08 am
    Social media is being used to track and predict the success of movies before they open at the box office. Using commentary on Twitter, Facebook and blogs, it’s possible to analyse the opinions, sentiment and frequency of conversation surrounding up and coming films and provide a more accurate prediction than previous methods. A recent surprising success was The Lion King - re-released in 3D, which exceeded expectations in its opening weeks, despite competing against other big names such as Moneyball, starring Brad Pitt. The popular 17 year old animated movie, and its 3D aspect created…
 
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    SEO Takeaways

  • Link Building Tool Box – Productivity on Steroids

    Himanshu
    25 Jan 2012 | 9:15 am
    Only after compiling this mega list, i realized how many tools i use on daily/weekly basis just for link building.  I have mainly listed those tools which i use often and which are free to use. I keep adding/removing tools as i find better alternatives. If you think a tool is worth listing then please

  • Ultimate Data Visualization Guide for SEO

    Himanshu
    12 Jan 2012 | 5:00 pm
    In an ideal world of analytics there will be no tables and mountain of text, just charts and graphs through which you can visualize patterns and trends in data and take decisions which are beneficial both for your company and clients. This post is an attempt to get one step closer to achieve this ultimate

  • 12 ways to speed up your Link Building

    Himanshu
    23 Dec 2011 | 9:57 am
    ‘Time‘ is such an important factor in the Link building process, yet many SEOs fail to take it into account while talking about link building tactics. Build relationships with linking partners, develop kick ass contents, become a thought leader in your field and you shall get links. Yes true but when. There is no definite answer.

  • How to create your own Backlinks Analysis Tool

    Himanshu
    13 Dec 2011 | 12:18 pm
     This is my first post on seotakeaways.com (formerly known as seohimanshu.com). If you do link building then my new tool is going to help you a lot. It is a tool designed to automatically segment the back link profile of any website into following types of links: 1. Articles links – These are mainly the

  • Link Building through Blog Themes Sponsorship (A-Z Guide)

    Himanshu
    11 Nov 2011 | 12:17 pm
     Sponsoring a wordpress/ blogger theme (template) if done right can become a powerful link building tool, a tool which can automatically keep building links for you for the foreseeable future. Such type of one time investment can fetch you hundreds and even thousands of back links from large number of unique root domains provided you
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    Home Based Business Resources

  • Best SEO Plugins For WordPress 2012 (part 2)

    DiTesco
    24 Jan 2012 | 11:16 am
    Following my recent post about the best SEO plugins for WordPress (part 1), this is the second and final part of the series. Again, before anything else, please ensure that you are not “exaggerating” on the amount of plugins you are using, as excessive plugins may slow your site down and that is bad for [...]Source: iBlogzone - Online Business Resources | Making Money Online

  • Ads Galore, Google+ SEO, SOPA, Social Web, Speedlink 03:2012

    DiTesco
    21 Jan 2012 | 10:45 am
    Hi everyone! Hope you all had an awesome week. SOPA issue undoubtedly has dominated the buzz this week, and you may have noticed that there were sites, such as WikiPedia, Craiglist, etc., that went dark for a whole 24 hours. All in protest for the proposed Software Online Privacy Act and the PIPA (protect IP [...]Source: iBlogzone - Online Business Resources | Making Money Online

  • Audible’s Affiliate Program, A Sneak Peek

    DiTesco
    19 Jan 2012 | 10:13 am
    Not so long ago, I have written a post about how to find products for those who are into affiliate marketing. Part of the method I recommend to pinpoint opportunities is by looking at trending products. Rather than going directly for those products which in many occasions are highly competitive, I instead use the reverse [...]Source: iBlogzone - Online Business Resources | Making Money Online

  • Is Google’s AdSense Really Worth It?

    DiTesco
    16 Jan 2012 | 7:38 am
    Have you stopped to think that the reason why you are not making money with Google AdSense is maybe because it is not the program that is not performing well, but rather the way you use it and going a bit further, your own website? Yeah, AdSense is not good for useless and low quality [...]Source: iBlogzone - Online Business Resources | Making Money Online

  • Pinterest, Google+ Search, Social Web, SEO, Speedlink 02:2012

    DiTesco
    14 Jan 2012 | 7:41 am
    Hi everyone! Hope you all had a great and productive week. Undoubtedly, one of the most noteworthy news this week was about Google+ Search Your World. This move from Google appeared to have “pis*** off” a lot of people, most particularly Twitter, who publicly announced a statement to various news outlets, Tuesday afternoon. Google responded [...]Source: iBlogzone - Online Business Resources | Making Money Online
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    WebandRank.com Blog

  • Cory Doctorow

    Admin
    1 Jan 2012 | 6:20 am
    The Coming War on General Computation by Cory Doctorow doctorow@craphound.comPresented at 28C3 transcript attribution by Joshua Wise joshua@joshuawise.com.So, when I speak in places where the first language of the nation is not English, there is a disclaimer and an apology, because I’m one of nature’s fast talkers. When I was at the United Nations at the World Intellectual Property Organization, I was known as the “scourge” of the simultaneous translation corps; I would stand up and speak, and turn around, and there would be window after window of translator, and every…

  • SEO Job Titles

    Admin
    4 Dec 2011 | 11:44 pm
    Today have a job in SEO is a great opportunity of career, all over U.S. the number of well payed workplaces in the industry is growing fast with a large variety of sectors. Among many choices, you simply need to be able to find the right place for you and the salary that fits your work performance.Thanks to the growth of mobile Internet, social media, local search and behavioral targeting, Search engine optimization jobs is now one of the fastest growing professions in the U.S., Based on data from Onward Search’s proprietary Recruitics™ job posting software, the company saw a 64%…

  • The Wall of Facebook

    Admin
    27 Oct 2011 | 7:12 am
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  • Anyone can have its Personal Communication Channel

    Admin
    30 Aug 2011 | 9:14 am
    The advent of social networking calls into question many of the evaluation criterias that appeared obvious in the previous historical context. Any society in front of a revolution seeks to discover the sense of it, comparing with the previous reality. The change that contemporary society is experiencing is a real restructuring of the cultural dynamics that produce the interpretation of the facts around which it will be built the consent of the society. We are living in the “digital revolution”. With the rise of Internet, nowadays, anyone can have its personal communication channel,…

  • Chief Scientist for Search and Cloud

    Admin
    21 Aug 2011 | 12:25 am
    Raghu Ramakrishnan is Chief Scientist for Search and Cloud Platforms at Yahoo!, and is a Yahoo! Fellow, heading the Web Information Management research group. His work in database systems, with a focus on data mining, query optimization, and web-scale data management, has influenced query optimization in commercial database systems and the design of window functions in SQL:1999. His paper on the Birch clustering algorithm received the SIGMOD 10-Year Test-of-Time award, and he has written the widely-used text “Database Management Systems” (with Johannes Gehrke). His current…
 
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    Ross Hudgens

  • Managing Oneself

    Ross Hudgens
    10 Jan 2012 | 1:00 am
    From the Harvard Business Review, Peter Drucker describes a methodology for improving oneself – or otherwise, improving by choosing where to best use our efforts at education for the aim of getting better. Comparing your expectations with your results also indicates what not to do. We all have a vast number of areas in which we have no talent or skill and little chance of becoming even mediocre. In those areas a person – and especially a knowledge worker – should not take on work, jobs, and assignments. One should waste as little effort as possible improving areas of…

  • The Greatest SEO Services Call To Action I’ve Ever Seen

    Ross Hudgens
    14 Dec 2011 | 12:44 am
    I work in lead generation, so one of the things that frequently catches my eye is the conversion rate optimization (CRO) efficiencies of a page. It’s natural. Getting users to convert while maintaining SEO best practices is something that is a vital part of my job, so when I run into great examples of CRO anywhere on the web, I get pumped. I love seeing great work, cause it inspires me, and it should for you, too. Today, I found the best call to action on an SEO company website I’ve ever seen. It made me run fill out their form and I don’t even need their services! The…

  • Improve Content Creation with Linkable Asset Classes

    Ross Hudgens
    13 Dec 2011 | 10:58 am
    “Great content” is palpable. Easy to understand, identifiable instantly by the trained eye, and communicatable with a refreshing consistency when engaging with clients and upper management alike. But the idea is not congruent, necessarily, with obtaining links, and often times the intersection of “great” and “link magnet” is not nearly as harmonious as we might hope. Surely, the correlation is there. Great content correlates with a bundle of links – but it does not create them. When we understand this, we comprehend it, and we move to act upon it, we can…

  • Improving Corrective Value-Adds in Link Request E-mails

    Ross Hudgens
    15 Nov 2011 | 12:28 pm
    Broken link building is a bit of a recent fad – you correct broken links, add value to the webmaster by doing so, and therefore increase the likelihood you get a link back to your website. That’s true, but what is lost in this transaction is not that you are truly aiming to solely solve broken links, your goal is to add value back to the webmaster. Correcting broken links is not the only way to do this. A second and third “mistake” we can solve comes in the form of correcting spelling and/or grammar errors for webmasters, which can be checked just as quickly. Firefox…

  • We Are The 35%

    Ross Hudgens
    4 Nov 2011 | 8:00 am
    Yesterday Google rolled out an algorithm shift that impacts 35% of searches. SEOs have posited various opinions, as far as to say it doesn’t feel like a “major update”. But what does that mean? What makes something a “major update”? Doesn’t 35% of searches signify a large update? I’d say yes – but I’d also say pay attention. What makes Panda so Earth shaking and the “freshness” update so insignificant? Well – the differential in search type and the impetuous of the phrases impacted. For these “fresh” searches, the impact isn’t yet felt, and many of…
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    The Web Traffic News

  • 3 Ways to Keep Web Traffic Coming to Your Website

    TheWebtrafficReporter
    2 Jan 2012 | 10:26 pm
    One of the most frequently asked questions that I get asked here at the Web Traffic New Blog is – “How do I keep the visitors that come to my website from leaving?” I want to provide you with 3 quick strategies that will prevent poor bounce rates.  The bound rate is a measurement of [...]

  • StumbleUpon’s New Features for Increased Web Traffic

    TheWebtrafficReporter
    16 Dec 2011 | 7:40 am
    *This article was first featured at Technorati.com StumbleUpon.com recently  received a new design and some new features that the social media company is  hoping will increase their web traffic and social stats. The claims are that they have made changes so that it’s now easier to Stumble  and explore new and interesting content from all [...]

  • SEO and Social are Top Web Traffic Drivers for India

    TheWebtrafficReporter
    6 Dec 2011 | 8:20 am
         Last month website traffic stats were released indicating that search engines are still drive the #1 source of website traffic in India with social traffic coming in 2nd and on the rise.  The marketing research firm, Experian reported that search engine traffic in India is now at around 17% of traffic to websites and social networks next at 14%. Business and financial sites had the 3rd most [...]

  • Web Traffic Tip #7

    TheWebtrafficReporter
    4 Dec 2011 | 7:15 am
    For great web traffic from Twitter follow The Web Traffic News and we will follow you back: click FOLLOW <———–now to follow WTN and get followed back!
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    Link Building Best Practices

  • Google Above-the-Fold Ad Penalty and How To Avoid It

    David Gould
    26 Jan 2012 | 5:30 am
    Google announced an update to their algorithm which penalizes excessive “above-the-fold” advertising on websites. The change is intended to downgrade web pages where the content the user is after is given very low or small placement relative to ad content. As announced on the Webmaster Central Blog: Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of…

  • Getting To Know You: Brad Kuenn

    Michael Schwartz
    24 Jan 2012 | 5:27 am
    In this edition of the Vertical Measures employee interview series, I speak with Brad Kuenn about link building, Batman, art and the NBA player he most emulated growing up. Brad Kuenn (left) with his girlfriend in New York City. Michael Schwartz: What do you do here at Vertical Measures? Brad Kuenn: On a day-to-day basis I provide support to our senior staff and project managers in the areas of online research, blog posts, content editing, link building and research for content development. I also have the very important responsibility of placing the newest Sports Illustrated on your desk…

  • Start the Year Off Smart With a Little Google Analytics Intelligence

    Ardala Evans
    19 Jan 2012 | 6:00 am
    Last month I attended a couple of Google Analytics classes and they explained that one of the most underused areas of Google Analytics is Intelligence. It was introduced in 2009 and yet many claim to not know about it or just don’t use it. Intelligence is so smart that it keeps track of events behind the scenes, and when something unexpected happens it sets up an alert to let you know, “Hey, something occurred that you might want to investigate, even though you’ve already played 72 holes so far this week.” These alerts are on a daily, weekly or monthly basis. So when you…

  • How to Optimize Your Business’ Google Plus Profile

    Sarah Schager
    17 Jan 2012 | 5:45 am
    With Google’s recent announcement of Search Plus Your World, there seems to be conflicting view points on whether or not the social network is worth our time. It’s clear that at the moment, that the network is not as big as the hype surrounding it. Nonetheless, we know from watching Facebook and Twitter grow that these things take time. In Arnie Kuenn’s post, he concludes that even though Google’s new social updates may not affect each of our search results immediately, they eventually will. This is why it is critical that businesses get their foot in the door, and…

  • Google’s Search Plus Your World? – Not in My World!

    Arnie Kuenn
    16 Jan 2012 | 5:30 am
    Last week, Google announced Google’s Search Plus Your World (can we just call it Search Plus?)and the whole internet marketing industry is a buzz. Or so it seems. We all knew it was coming, so it’s not a big surprise that Google+ is now integrated with search results. Maybe the big surprise is the timing, since G+ still needs a lot more work to be a full-fledged social media hang out. Not in My World! All of you should know me as an Internet marketer or SEO. Therefore, I participate on social channels like Twitter, Facebook, LinkedIn and Google+ as time allows (don’t worry…
 
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    Clear Simple Marketing

  • How to Activate Your Money Flow

    Heidi
    23 Jan 2012 | 8:11 pm
    One of my girl crushes is on Angela Jia Kim, of Savor The Success.  She is amazing!  In addition to running Savor The Success, she is an accomplished concert pianist, and the founder of Om Aroma & Co., a successful organic skincare line, organic spa, and lifestyle gift boutique based in NYC. In one of [...]

  • The Secret to Achieving Any Goal

    Heidi
    17 Jan 2012 | 11:31 am
    The year 2012 is just getting started.  How is 2012 looking for you? At Clear Simple Marketing, we are committed to P.O.P. – Productivity, Organization & Profitability.   If you’re committed to P.O.P., the you’ve probably set some goals to POP your business!  I want you to achieve your goals – that’s what I’m here for!  [...]

  • 3 Things Successful Business Owners Do

    Heidi
    10 Jan 2012 | 7:14 pm
    When talking with a business owner, I can usually tell how successful they are, or aren’t, within a few hours of conversation. I have consulted with dozens of small-business owners and found that the most successful owners do three things. #1:  They focus on the right things. They spend their time and money on things [...]

  • Are You Making this BIG Marketing Mistake?

    Heidi
    20 Dec 2011 | 2:44 pm
    It’s the holiday season and, in the last week, I’ve personally seen about a dozen people make a big marketing mistake.  It’s a common mistake that is most often observed this time of year.  It can have a BIG affect on your revenue, bigger than you may realize. If you want to make more money next year [...]

  • Are you taking care of yourself?

    Heidi
    13 Dec 2011 | 6:18 pm
    As the new year approaches, I thought this week would be a good time to talk about caring for yourself. (Can you believe it’s the middle of December already? Is it just me, or is time flying by!?!) I just started reading “Super Rich” by business magnate, Russell Simmons. The book is about living a [...]
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    TrafficColeman: Black Seo Guy

  • Just Released | GetResponse 30 Day FREE Trial Email Marketing Software

    Black Seo Guy
    25 Jan 2012 | 10:24 am
    GetResponse 30 Day FREE Trial Everyone knows the love I have for Getresponse which is one of the best email marketing software’s ever to hit the internet. I been using them for about 8 years now and its been wonderful when it comes to customer service and usability. Let’s just say I have over 500,000 subscribers throughout my website and they house all of them. So I’m able to create new opt-in forms on the fly and able to email all my subscriber at a click of the mouse. They are by far the best of the best and throughout the year they have made their services into the most talked…

  • The 5 Most Effective Article Formats To Use When You Write An Article Blog Post

    Black Seo Guy
    25 Jan 2012 | 8:43 am
    Todays guest post is from Kenny Fabre of www.kfm24.com. He is a regular reader of my blog and we chat a time or two on facebook. He wanted to inform you guys on the creative ways of formatting your articles for more visibility online. For those who are interested in guest posting and getting your content out there to thousands..then visit my guest post page for more details. Enjoy   Article writing is like a product; it has to be good, it must be an article that your audience wants to read. To continue the value of an article depends on its purpose; in other words what is this article…

  • How Can The Seo Age of a Domain Build Traffic Over Time

    Black Seo Guy
    23 Jan 2012 | 6:57 am
    Day Old Age Age of a website can play a big role in getting traffic to your website or you can just wait around until the cows come home. No one know for sure when Google and friends really starts to hold weight of the age of your website to determine if its safe to give them a good ranking for their content or not. But it is known that over time no matter if it’s 2months or two years. Google will sooner or later allow every piece of content you write have its day at the top. Now this doesn’t mean you can start a website today and see massive amounts of traffic coming in after 2 or 3…

  • Never Judge a Book By Its Cover Before Reading This

    Black Seo Guy
    19 Jan 2012 | 9:23 am
    Outside Looking In Some times I just like to get away from all the marketing part of my business and just talk about what’s more important in life. Maybe your one of those people who judge things before you really see the true meaning of it. Just maybe your see someone car that’s a 1995 year model and you figure that they are struggling in life just because they don’t have a new 2013 Honda accord or something. Also what if you go to a book store and your looking at books and you see two books. One that’s just black and white and the other one has a beautiful nice imagines on…

  • Can Blogging Pay The Bills

    Black Seo Guy
    18 Jan 2012 | 10:35 am
    Getting Bills Paid When your thinking about what can i sell to make money money online blogging, you first need to realize that its not going to be easy at all. Before you even sniff getting paid online to pay your bills or even just have some money for spending. You need to get your mind in order to understand how this process works and how to dominate your life. I know we all struggle to make it in this world whether its because of the lack of education or just a plan old worthless job..we all need help getting by at some point or another. We all want the big house on the hill with many…
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    The Brainchild Group - SEO & Social Media Agency

  • Social Media Strategy: Finding the Right Balance

    The Brainchild Group
    25 Jan 2012 | 2:08 am
    If you were sitting on a seesaw across from one of the world’s largest sumo wrestlers, the one thing you’d wish for is balance. Social media marketing requires the same mindset. It’s important for companies to solidify their social media strategy and determine the correct balance. In essence, what should be shared and how often? The goal [...] Related posts:Reactive Social Media Strategy (RSMS): What The Heck Is It? Social Media Monitoring Tools: My 3 Favorites Social Media Marketing: The Right Way & The Wrong Way

  • Scrum Master Certification Course in San Francisco, CA

    The Brainchild Group
    17 Jan 2012 | 8:33 pm
    Platinum Edge, Inc. will be conducting a Certified Scrum Master (CSM) course in San Francisco, CA from January 30, 2012 to January 31, 2012, which will be taught by industry-recognized expert Mark C. Layton. Related posts:Scrum Master Certification Course in Oklahoma City, OK Agile ScrumMaster Certification Course by Mark Layton of Platinum Edge Newport Beach Certified ScrumMaster Training Course

  • Had a Realization: Social Media Marketing is Like Fishing

    Aaron Schoenberger
    16 Jan 2012 | 3:50 pm
    After many years of working with social media including sleepless nights thinking about what it truly is, I recently had a realization that social media marketing is very similar to fishing. Sounds crazy, I know, but hear me out. Related posts:Social Media Provides Huge Marketing Opportunities for Dentists Bacon of the Month Club: Yes, It’s Real Social Media Marketing: Are You Setting Obtainable Goals?

  • Social Media Prices in 2012: Expect Increase, Broader Range

    Aaron Schoenberger
    1 Jan 2012 | 2:24 am
    This article by Aaron Schoenberger of The Brainchild Group touches on social media pricing in 2012, including hourly consulting rates and monthly social media retainers. Related posts:Social Media Marketing Budgets in 2012: Expect Big Increase SEO Prices: What Does Search Engine Optimization Cost? Interested In Late-Breaking Social Media Marketing News? Expect Us

  • Los Angeles Holiday DUI Arrests Up, Criminal Attorneys Busy

    Aaron Schoenberger
    26 Dec 2011 | 1:38 am
    FOR IMMEDIATE RELEASE: Los Angeles, California (December 26, 2011) – The city of Los Angeles has experienced an increase in DUI arrests during the holiday season with a whopping 1,028 arrests in only 7 days, which shows that law enforcement is cracking down on individuals driving under the influence. The 1,028 arrests for Driving [...] Related posts:Top Criminal Defense Attorneys Launch San Fernando Website: 818Crime.com Los Angeles Criminal Defense Attorneys VALERIO | WEINRIEB Open New Office Naderi & Weinrieb Defends Individuals Charged with Domestic Violence in Van Nuys, CA
 
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    Single Grain Blog

  • Google Panda in Plain English (Infographic)

    Sujan Patel
    26 Jan 2012 | 12:41 pm
    In February of 2011, the Google Panda algorithm changed the SEO world forever.  After a year of ripping through what Google deems as “spammy” sites, how has Panda affected you? There has been non-stop chatter between Internet marketers and SEOs about how to protect your site from Panda, but with all of the updates and revisions to this algorithm change, things can get confusing quickly.  So here it is; Google Panda in Plain English. [Via: Single Grain - A Digital Marketing Agency]

  • The Beginner’s Guide to Pinterest (Part 1)

    AJ Kumar
    24 Jan 2012 | 8:10 am
    Very few websites have seen the meteoric rise of interest and engagement that Pinterest has, and – as you might expect – this rapid adoption offers plenty of potential for website owners to get their content noticed.  But what is Pinterest, and how can you use this innovative new website to promote your own content in the increasingly noisy digital environment? Let’s take a closer look at how to use this fun new social bookmarking program to promote your website effectively… Essentially, Pinterest is a visual way to organize your internet bookmarks.  Instead of simply saving…

  • How to Reverse Engineer Viral Content

    AJ Kumar
    19 Jan 2012 | 8:05 am
      When it comes to creating viral content, there’s no reason to reinvent the wheel.  If you aren’t seeing the kind of interest you’d like in your blog posts and articles, read on to learn more about the processes that we use to build traffic to a website through the use of proven viral content techniques. At Single Grain, when we create content for a client’s website, we often draw from ideas, structures, and strategies that have already demonstrated success on the web and in the blogosphere.  Essentially, we take a “if it ain’t broke, don’t fix it” policy – instead…

  • How to Use Trending Topics for Keyword Research

    Sujan Patel
    17 Jan 2012 | 8:03 am
    For too long, the standard advice on keyword research has been to go out, purchase an expensive keyword discovery tool and then spend hours running searches until you find keywords that meet the specific parameters in terms of search volume and competing pages that you set. But this is 2012!  It’s time to shake things up and explore new ways to find the keywords that will best suit your business model and content needs.  Today, we’re going to look at how to use Twitter’s trending topics for keyword research, using a simple three-step process.  Let’s get started! 1 – Understanding…

  • 5 Web Trends for 2012

    AJ Kumar
    12 Jan 2012 | 8:59 am
      The New Year is upon us, which means that a new crop of web trends is about to unfold.  Although we can’t make any concrete predictions about what will definitely happen in 2012 (heck – think back to January 2011 and try to think of anyone who predicted the enormity of the Panda updates!), there are a few trends we’re pretty confident will influence website success, now and in the future. Here’s what you need to know to stay on top: 1 – Further Panda rollouts Whether they come out under the name “Panda” or pick up a new name throughout the process, there’s no doubt…
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    Chitika Insights

  • “7 Little Words Answers” Ranks #8 in Mobile Phone Searches, Fair Game?

    Haze Jayachandran
    27 Jan 2012 | 2:29 pm
    This week saw the release of Apple’s Q1 earnings – earnings that came, in large part, from the company’s phenomenal sales of iPhones and iPads. More and more, people are flocking to smartphones and tablets, perhaps not at the expense of their computer usage but certainly alongside it. As the market changes, so do people’s internet browsing habits. As web-enabled mobile devices have become more widely adopted, many people are surfing the web from their mobile devices, allowing them access to the internet wherever they are and in the middle of whatever activity they happen…

  • Manning Most Popular QB on the Web; Flacco Loses Out to Brady in Maryland

    Seda Sinangil
    26 Jan 2012 | 12:15 pm
    It’s Super Bowl time! The end of the 2011-2012 NFL season is upon us and fans are full of anticipation as we count down to the big game. As football fans become more focused and interested in the league as we approach the end of the season, Chitika Insights conducted a research study to investigate the popularity of the quarterbacks who played in the AFC and NFC Championship Games: Tom Brady of The New England Patriots, Eli Manning of the New York Giants, Joe Flacco of the Baltimore Ravens and Alex Smith of The San Francisco 49ers. The data collected for the study was taken between January…

  • On the Brink of Apple Earnings Report: A Look at iPad and iOS Performance

    Gabe Donnini
    24 Jan 2012 | 2:58 pm
    On January 24th at 5PM EST, Apple is scheduled to release their Q1 earnings report after the end of the trading day. Analyst expectations are up after a strong holiday season, despite a disappointing Q4. Apple is projected to report revenues of $38.73 per share and earnings per share of $9.97 – buoyed by robust sales of both the iPhone and iPad. Since the introduction of iOS, Apple has reported sales figures for the iPhone totaling 146.1 million units, whereas the number of iPads sold has topped 40 million. With the release of the iPhone 4S this fall, and the anticipated launch of the iPad…

  • What’s the Word Count? Ask.com Sees Highest Word Count Across Engines

    Seda Sinangil
    23 Jan 2012 | 3:59 pm
    Not too long ago encyclopedias were one of the only available resources for people interested in researching a particular topic. Long hours in the library searching through shelves of information to find an answer could certainly be expected. As technology has evolved, our resources for research, as well as habits, have changed as well. Most information on any topic of interest is now available online, just a click away. Web search has allowed internet users to access information with an unprecedented level of ease and speed and search engines are now dealing with billions of queries daily.

  • Ice Cream Sandwich Slowly Enters Market; New OS Seen on .4% of Android Web Traffic

    Gabe Donnini
    20 Jan 2012 | 2:10 pm
    Ice Cream Sandwich, the most recent dessert themed version of the Android Operating System (OS), was made available to the public on November 12th, 2011. It is unlike any Android OS before it, in that it incorporates aspects of Gingerbread and Honeycomb into a single version that can run on both tablets and smartphones. However, due to delay, it wasn’t until much later (on December 15th) that the OS saw its first real foray into the markets on the Samsung Galaxy Nexus. Google also ran into some trouble rolling out the update to Samsung Nexus S owners, whom experienced difficulties when…
 
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    Bay Area SEO | Alameda Internet Marketing

  • Google Search Releases a New Penalty for Pages with Top Heavy Ads

    Debbi DiFonzo McCulloch
    27 Jan 2012 | 2:36 pm
    If your page is top heavy with ads and offers content on the down low, Google will now penalize your page. No one likes to land on a site where they have to scroll past several ads that sit “above the fold” and Google Search won’t return these pages in the tops of searches any [...]from Google Search Releases a New Penalty for Pages with Top Heavy Ads

  • Google Search Plus Your World Equals Search Changes

    Debbi DiFonzo McCulloch
    16 Jan 2012 | 2:13 pm
    Google is constantly working on the search experience, tweaking it and making changes to improve both search and their place at the top. Now Google has introduced its most radical change yet, as it rolls out “Search Plus Your World” this week. The biggest +1 for users is the ability to find content from the [...]from Google Search Plus Your World Equals Search Changes

  • Google Places and Local SEO: The Basics

    Debbi DiFonzo McCulloch
    21 Dec 2011 | 7:56 pm
    Thanks to Facebook and Twitter, it became necessary for people to constantly shout to the world what they’re doing right now, whether that be on vacation with family or standing in line at the post office. That has now evolved to where it’s not just about what you’re doing, but where you’re doing it. Enter Google [...]from Google Places and Local SEO: The Basics

  • HostGator Saves the Day!

    Ross Taylor
    13 Dec 2011 | 1:00 pm
    We’ve been using HostGator fairly exclusively over the last year, after trying some of the big name services, and time and time again they prove themselves to be the best solution for hosting, especially when it comes to WordPress. Whether it’s quick help in fixing a slow server, site migrations, or any other issue, their [...]from HostGator Saves the Day!

  • What is Google Schemer?

    Debbi DiFonzo McCulloch
    12 Dec 2011 | 11:00 am
    Google has done it again. In its sinister – ok not so sinister – plan to take over the World Wide Web, Google has launched the Schemer platform closed beta. What is Schemer, you ask? It is a new Google family platform created by a small group of Google engineers to compete with FourSquare and [...]from What is Google Schemer?
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    SEO Copywriting

  • Need Google+ and Twitter content? Go old school

    Heather
    26 Jan 2012 | 9:42 am
    Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that’s all but ignored now. The “tips” booklet. Companies would pay a lot of money for writers to pour through their past articles and ferret out tip-worthy content.  These tips were typically turned into a softcover booklet (like “101 Pet Care Tips.” Or “50 Ways to Stage Your Home,”) that sold at trade shows, given away as prospect “leave-behinds,” or marketed as a free gift. Tip booklets were extremely popular. Readers…

  • SEO content marketing roundup, week ending January 25th

    Laura
    25 Jan 2012 | 12:17 pm
    Yet another busy week is captured in this edition of the latest and greatest Web writing news! “Data retention” legislation usurps SOPA as the newest threat to online privacy and freedom, while Apple’s astonishing first-quarter $13.1 billion profit has all online marketers in a state of shock and awe. Meanwhile, the big G is roasting in both internal and external PR debacles with its self-serving Google+ corruption of search results, and Facebook rolls out its widely-anticipated open graph app’s. Whatever your calling – content, social media, SEO and/or search  – you’re…

  • A 9-step guide to creating & marketing your own video content – for free!

    Laura
    24 Jan 2012 | 4:00 am
    Guest Author, Andy Havard All too often, bloggers and small businesses miss out on great content marketing opportunities due to budgetary constraints. Does that resonate with you? Did you know that online video couldn’t be a more cost-effective and convenient marketing approach for any product, brand or service? And you must know that online video is the hot and growing – and most likely indefinite – trend for content marketing? Here, I’m going to tell you exactly how you can master this medium with 9 steps to creating and marketing your own videos from home, for free!

  • How to translate testimonials into killer sales copy

    Laura
    23 Jan 2012 | 3:00 am
    Welcome back! In this week’s Web-writing video how-to, Heather discusses how customer testimonials can help you write better sales pages. For many of us, writing a sales page can be challenging. You may be a really great blogger, able to write about anything, or you may be a small business owner wanting to write your own sales copy for your website…in any case, if you’ve never written persuasive copy before, it can prove to be very difficult. Fortunately, there is a rich resource you can tap for crafting convincing sales copy: tune in and learn how you can draw on your happy…

  • Are you suffering behind the scenes?

    Heather
    19 Jan 2012 | 4:00 am
    Have you ever said, “If I have to write one more post about (something you’ve been writing about a lot) I’m going to go completely insane?” Yeah, me too. Once upon a time, it felt like I wrote copy for every cosmetic dentist in North America. At the drop of a hat, I could talk about veneers, teeth whitening and “laser gum surgery.”  Yeah, I was great fun at cocktail parties. I was also bored too. So very, very bored. I’ve seen this happen to in-house and freelance copywriters. Every day feels exactly like the day before. Your writing no longer…
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    SEO in Denver

  • Denver Search Engine Optimization. It’s A Popularity Contest

    Administrator
    18 Jan 2012 | 8:15 am
    Denver SEO. Google Is Just a Popularity Contest. Last week I was asked by a new client “Is search engine optimization really that hard?”… Well… no. Either is building a house, or running a restaurant, or installing I.T. networks or fixing your car. But in each of those cases most people call a “professional “.  The last time I put a new battery in my car I scraped my hands, and lost a nut in the motor, as well as a piece of the wrench I had borrowed to do the job. (That’s a true story). Yes, I am not a mechanic. Make your site attractive SEO is really a popularity contest.

  • Google Places Reviews and SEO

    Administrator
    4 Jan 2012 | 10:52 am
    Google Places Reviews and SEO: SEO is more than getting a site ranked highly.  What good is a high ranking in the search engine results if your prospects decide to click on a competitors link and not yours? The results Google or any search engine shows for your site needs to be compelling enough to get the searchers attention. So careful attention to your Title and Description tags are in order as these will be shown most of the time. Next…get as many positive testimonials as possible for your Google listing. It’s pretty simple. If your company has 10 good reviews and your…

  • Local Search Ranking Factors 2012

    Administrator
    27 Dec 2011 | 10:43 am
    Image by Hobo! via Flickr Local Search Ranking Factors 2012 I know we are a bit early here, but I wanted to make one prediction about the annual local search ranking factors report that is published each year on the excellent blog about local search, at http://www.davidmihm.com Local SEO’s love this report, and will invest a large amount of time reading and assessing each area they rate. I have always enjoyed reading the opinions of the some of the largest and best SEO firms in the world and comparing their thoughts on how important certain things are to your sites local ranking (Maps,…

  • How Your Blog Helps Your Sites Ranking.

    Administrator
    14 Dec 2011 | 8:59 am
    How Your Blog Helps Your Sites Ranking. There is so much buzz on the internet about how writing a blog can help your sites ranking on search engines. All of this is true, but, I don’t see bloggers explaining really why a bloghelps your sites traffic and ranking, and without that information, you will have limited results.In fact, you will probably end up, as so many bloggers do, with three of four months of twice a week blogs and then the great void. Nothing for months,notta, a silent voice in the mass structure of the digital word, speaking to no one, having no purpose, aimless and…

  • Top 3 Rankings Google In a month.

    Administrator
    9 Dec 2011 | 2:46 pm
    Always good to end the week with some good news. We had two new campaigns start less than a month ago with our Internet Marketing, including search engine optimization, and both are in a top three position for a important keyword search. Blue Sky is already number one for basement finishing in their city, and now remodeling. And American painting Specialist started a few weeks ago… From nowhere on the first page to either number 1 or number 3.  Not all of our clients see this type of fast rankings growth, but they all do eventually. Watch for Pinnacle Structural Services in the first…
 
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    SoftXML | Published Articles

  • 15 Reasons To Join Affilite Programs

    25 Jan 2012 | 6:37 am
    The affiliate marketing programs are widely viewed as a profitable, win-win situation for both parties involved in this process. Affiliation is becoming an increasingly powerful online marketing tool, as more and more worldwide merchants are establishing affiliate programs. Studies show that nearly half of these networks count several thousands affiliates each. Even if the amount of sales is rather far from equal to those made by means of sponsored links or e-mailing, affiliate marketing allows merchants to extend the presence of their brands on the Web, targeting especially those sites that…

  • Why Use Niche Landing Pages

    24 Jan 2012 | 2:02 am
    WHAT IS A LANDING PAGE? Simply the first page that a visitor to a website sees. For most websites, the default landing page is a homepage from which most visitors start their stay on the site. However, savvy- brands who understand consumers like to be engaged with, also make sure to create landing pages that are either highly optimised to a specific type of visitor, or connected to a broader marketing campaign.Such landing pages frequently include calls for action so visitors complete a task. For instance, reminding them to take advantage of a special offer.

  • BREAKING NEWS! SHOCKING, Epic, and Unreal Seo Traffic Secrets 2012

    29 Dec 2011 | 3:02 am

  • Six Amazing Traffic Sucking And Income Exploding Reports For Literally The Price Of One!!!

    5 Dec 2011 | 5:21 am

  • 30 Ways to Get Website Traffic in 30 Minutes or Less!

    3 Dec 2011 | 1:04 am
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    Kaiserthesage

  • Social Contest Marketing for Buzz and Links

    Kaiserthesage
    27 Jan 2012 | 5:07 am
    It's no secret that social media based contests are a sure fire way to gain brand exposure, social followers and links. There are many ways to go about executing your contest so I thought I might go over some ideas and tips that have worked wonders for clients in the past. I'll be getting into everything from which social platforms work the best, tools to help you out and how to score links all over the place during the process. I'm pretty excited to be writing about this topic mainly for one reason. Building a strong social follower base is key to a brand's survival. Why? Well, it scares me…

  • Building Authority and Influence in Google+

    Kaiserthesage
    17 Jan 2012 | 9:04 am
    When Google announced last week that they’ll be starting to roll out Search Plus your World, it became more evident that search is shifting towards a simpler way of retrieving data for their users by merging personalized search and social search on their result pages for logged-in users (including relevant Google+ pages). This sudden – but already foreseen – move from Google is definitely going to make massive changes on how businesses should market themselves, as this is certain to affect traditional online marketing methodologies.

  • Linker Outreach: A Method for Social and Editorial Link Building

    Kaiserthesage
    10 Jan 2012 | 3:15 am
    Social linking has been one of the most significant and realistic indicators of how credible, useful and/or authoritative a content is these past few years, helping search engines identify high quality pages over the web, and to the extent of somehow improving their search results. With different social platforms being widely used by people worldwide, link building seems to be much easier than before, especially in reaching out and engaging your link targets.

  • Thank You 2011. Let’s Get It On 2012!

    Kaiserthesage
    1 Jan 2012 | 7:42 pm
    There are so many reasons for me to be thankful about the year that has just ended, may it be in terms of my career as an SEO and as an individual that’s part of a struggling society. This is just a short post that I’ve planned to write a few weeks back, to thank everyone who I’ve met and to everyone who has been a part of my adventure this past year.

  • SEO Strategies and Inbound Marketing Best Practices for 2012

    Kaiserthesage
    20 Dec 2011 | 1:21 pm
    In 1998, when Larry Page and Sergey Brin received funding from Andy Bechtolsheim, no one really expected for Google to grow or to be as big as it is now. And perhaps, not one person expected for it to create massive job as well as business opportunities for people worldwide, which is now one of the most competitive and in-demand industries in the web space – Search Engine Optimization. People have speculated enough – for over a decade of its presence – that the industry is predestined to die (particularly on every year-end posts/articles predicting that next year, SEO will be dead, I…
 
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    Chicago Internet Marketing Blog | Rise Interactive

  • Branding, Conversion & Presence: Goal-Setting for Viral Marketing

    Liz Bartek, Associate Marketing Manager
    9 Jan 2012 | 10:00 am
    Viral Marketing is an essential practice in business—especially for ecommerce companies who depend heavily on word-of-mouth advertising to increase their market share. The potential of viral marketing has been increasing rapidly, due to the growing amount of people who are actively engaged in social media practices. The technological improvements for our growing online economy have made it incredibly easy for companies to showcase their “uniqueness” through sharing and connecting via social media. In your company’s pursuit of establishing a viral campaign, it is imperative to have a…

  • Digital Marketing Campaigns: 6 Tips for Success

    Liz Bartek, Associate Marketing Manager
    4 Jan 2012 | 11:30 am
    Crafting a digital marketing strategy for your company’s upcoming campaigns can be a daunting task without the right direction. The great campaigns are the ones which have essentially no end—companies which go a step further to incorporate compelling messaging, unique concepts and distinctive visuals to connect with and create a lasting impression on their audience. Let’s take a look at six ways in which many companies’ digital marketing campaigns have found success. Keep it simple When creating a campaign, keep in mind that, if you want your target audience to remember your…

  • The Recipe for Building Brand Advocates

    Liz Bartek, Associate Marketing Manager
    29 Dec 2011 | 10:13 am
    There’s something to say about the power of branding and how it affects a company’s image in the public eye. Brand giants, such as Coca-Cola and Microsoft, did not get as large as they are today without the support of people who actively believe in and vouch for the products and services they provide. These people, generally referred as brand advocates, have loyalty with a specific brand and leverage their personal connections to promote the brand. The great thing about brand advocates is that they are essentially “volunteer marketers” for your company; they take a sense of ownership…

  • Viral Marketing: More than Funny Videos

    Liz Bartek, Associate Marketing Manager
    27 Dec 2011 | 9:40 am
    Going “viral”—what does that mean exactly? The definition, according to Google, states that viral is “an image, video, advertisement, etc. that is circulated rapidly on the Internet.” It’s amazing to think that content could be so compelling—that people all over the world could recognize a name, a video or a tune that has been organically shared with friends, family and followers across the internet. What makes these campaigns so compelling is that they are passed around organically and get millions upon millions of views. There’s something that sparks interest in the…

  • Content Credibility: Building “Brand Relationships” via Social Media

    Liz Bartek, Associate Marketing Manager
    20 Dec 2011 | 3:24 pm
    In the day of Social Media and the never-ending platforms for communication, connections are everything. People who establish some sort of relationship with one another also create a vital component in the communication process: credibility. In business, so much of the challenge for companies is producing engaging content to allure brand advocates and establish brand authority. Many do not realize, however, that in order to have this content make a significant impact on your business—by increasing brand loyalty, conversions, etc.—you must leverage the powerful tool of credibility.
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    Affordable SEO Services

  • Website Content Optimization Video

    SEO Google Guru
    23 Jan 2012 | 4:18 pm
    Learn How to Optimize Your Website Words and Text    A video that discusses content optimization for higher search rankings. Learn how to use real world data to take the guess work out of your... Affordable SEO is Finally a Reality! Simply Smart. Learn More...

  • Blogging for Website Traffic Using Long Tail

    SEO Google Guru
    20 Jan 2012 | 2:13 pm
    How can Blogging Increase Your Keyword Ranking? Blogging on your website is a great way to add fresh content but more importantly, blogs can be a search engine traffic magnet! Your long-tail... Affordable SEO is Finally a Reality! Simply Smart. Learn More...

  • Website Analysis for New and Profitable Business in 2012

    SEO Google Guru
    13 Jan 2012 | 2:41 pm
    How a Website Analysis Can Increase Business Profits in 2012? A SEO (search engine optimization) Website Analysis Can Help Business Owners Beat the Competition and Increase Profits in 2012. The... Affordable SEO is Finally a Reality! Simply Smart. Learn More...

  • Search Ranking Strategy #1 Tip

    SEO Google Guru
    5 Dec 2011 | 2:20 pm
    Perhaps the Most Under-Used Google Search Ranking Strategy is Content. 27 million pieces of online content are shared every day.  The phrase “content is king” is common amongst search... Affordable SEO is Finally a Reality! Simply Smart. Learn More...

  • Affordable SEO Optimization Services

    SEO Google Guru
    9 Nov 2011 | 4:03 pm
    Affordable SEO Optimization Services Launches at SEOGoogleGuru.com Today, marketing budgets are smaller than ever. This has become a common problem for businesses of all sizes and industries.  SEO... Affordable SEO is Finally a Reality! Simply Smart. Learn More...
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    semtrak

  • Top 10 Tips to Boost Your Video Views Online

    MarkRuttan
    18 Jan 2012 | 5:54 pm
    Top 10 Tips to Boost Your Video Views Online     November 24th, 2009 in SEO Tools by Mark YouTube marketing is a free service and anyone or any business can have a free YouTube channel. To get a YouTube channel all you will need to do is create an ID and find or borrow a digital camera to upload your video. Here are the top 10 … Read more →

  • Another how to get more twitter followers

    MarkRuttan
    18 Jan 2012 | 5:32 pm
    Another “How to” get More Twitter Followers   December 19th, 2009 in Starting a New Website, Twitter by Mark Twollowers are easy to get with a few tips. To help you figure out how to get them, as usual I have built a step by step process that will allow you to build your list quickly, safely and give you a strong following … Read more →

  • Clean Your Apps Permissions

    MarkRuttan
    7 Jan 2012 | 11:47 pm
    Start 2012 by Taking 2 Minutes to Clean Your Apps Permissions   Try guessing how many apps have permissions to access your private information… Now click the icons and get ready for a surprise!                      

  • Best SEO Tools on the Net | Free SEO Tools Blog

    MarkRuttan
    20 Nov 2011 | 11:28 am
    Index your site on Google before it launches November 11th, 2009 in SEO Tools by Mark Here you will find the best search engine optimization tools on the internet as well as WordPress tools. Most web pages are only willing to give you access to mediocre search engine optimization tools. I started this blog so I have a place to tell … Read more →

  • Planning On Site SEO | Free SEO Tools Blog

    MarkRuttan
    20 Nov 2011 | 11:24 am
    Many people get to this point and get scared. They paid someone to host and build their website or may have even built it themselves with WordPress but, now they realize they don't know what they are doing Read more →
 
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    Ker Communications: SEO • Social Media • Web Design • Pittsburgh

  • Pittsburgh SEO and Internet Marketing

    Nick Ker
    3 Jan 2012 | 6:15 pm
    Ker Communications provides internet marketing, SEO (search engine optimization), social media and website design services to a variety of companies and organizations around the world. We are located in the South Hills of Pittsburgh, PA (South Park Township to be precise) and we love the Burgh – and we love helping local Pittsburgh businesses succeed online. Of course there are thousands of website design, SEO consultants, social media agencies and internet marketing companies to choose from, but sometimes you just want to do business locally. If you are looking for great service when…

  • Debunking Common SEO Misconceptions and Myths

    Nick Ker
    29 Nov 2011 | 12:14 pm
    Search Engine Optimization, can provide the best ROI for your internet marketing budget. Because it is widely misunderstood and just as commonly misused and abused, there are plenty of misconceptions about SEO that can derail your marketing efforts. Here are some commonly held beliefs that need some clarification: “I don’t need on site SEO, just 100 more links” There is just too much misinformation about SEO out there for you to assume your on site optimization has been done right.  Many times we will have a new client tell us it is all taken care of, then we discover their pages…

  • Duquesne University Small Business Tech Conference

    Nick Ker
    9 Nov 2011 | 12:33 pm
    Duquesne University Small Business Development Center has invited me to speak about SEO at the 6th Annual Pennsylvania Business Technology Conference on Thursday, November 17, 2011 in Pittsburgh. I will be doing a break out session on “Search Engine Optimization – The Power of Page One: Why Search Engine Rank Matters & How to Climb Higher”. Since this is a small business oriented event, I will try to focus on some of the basic things small businesses can do to improve their search engine position on a limited budget. If you have ever spoken with me, you probably know I…

  • Where to Find Links That Help Build Trust and Improve Search Engine Ranking

    Nick Ker
    11 Oct 2011 | 12:06 pm
    Some of the best SEO link building is “do it yourself” When it comes to getting better search engine ranking for your keywords, providing users with useful, informative, or entertaining content is of course your first priority. Second is good optimization of that content and how it is delivered – your site structure, meta tags, page titles, H1 headings, alt img tags and all that other behind the scenes stuff. Once you have that out of the way, achieving good search engine positions is all about trust, authority and reputation. Of the hundreds of ways Google and other search…

  • Learn the Basics of SEO – Even If You Hire a Consultant

    Nick Ker
    4 Sep 2011 | 10:45 am
    Search engine optimization can be very confusing and time consuming to learn, especially if you only have limited knowledge of web design and development – and you don’t have the time nor the desire to learn all about it. For this reason, many people choose to hire professional SEO providers to take care of it for them. That is usually the best choice, but you would be doing yourself a huge favor if you take the time to learn the basics of SEO, so you will have a better understanding of what you can reasonably expect. Your consultant will be happier too, since they won’t…
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    Search Blog Asia - SEO Insights for China, Japan, Korea, Thailand...

  • Sina Weibo Reaches Its Plateau

    Monique Li
    18 Jan 2012 | 2:27 am
    Weibo has made great progress in 2011, not only with Sina but also Tencent etc., which may exceed many industry experts’ predictions. Weibo is not merely an entertainment platform as Weibo is also widely used as a communication channel between government and people and helps to hold public-service activities. But even so, there seems to [...]

  • Do you have Baidu Share code on your web pages

    Daniel Cai
    13 Jan 2012 | 12:44 am
    This week, Baidu started including “Baidu Share” data in its search results. It looks similar to Google +1, but it does not work exactly like Google +1. The data is from Baidu Share, and it only applies to websites that have Baidu share code. The functionality should be still in the testing stage, and it [...]

  • The Largest Invisible Baidu Patron – HealthCare in China

    Kun Tang
    5 Jan 2012 | 10:20 pm
    A couple days ago, I was having a chat with several sales guys from the digital marketing industry. One of them was complaining that the big FMCG brands are too full of themselves to deal with, and the other was saying that he had spent 12 months following up a travel sector client and had [...]

  • Answers to SEO Questions from a Baidu Search Engineer

    Roy Chen
    28 Dec 2011 | 8:48 pm
    Last year Baidu opened a platform called Baidu Webmaster Club to communicate with users. As Baidu is the most widely used search engine in China, we may get a lot of benefit from the authoritative answers of Baidu for SEO questions when we need to do optimization for websites. Here are several common difficult SEO [...]

  • CNNIC published China Search Engine Market Research Report 2011

    Daniel Cai
    21 Dec 2011 | 10:20 pm
    On December 20th, 2011, CNNIC published “China Search Engine Market Research Report 2011”. By the end of 2011 Q3, the number of Chinese search engine users has reached 396 million. Baidu still dominates the Chinese market. Based on the data on October 2011 as per the report, Baidu has 78% market share in traffic, and [...]
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    screamingtips.com

  • Google’s New Privacy Policy

    skhaliq
    27 Jan 2012 | 9:29 pm
    Imagine Imagine a world in which androids reside in every other home, accompanying people wherever they go. In this world, robotic unmanned cars take panoramic pictures of every street and doorstep, automatically accessing and mapping open Wi-Fi networks. Meanwhile, satellites orbit Earth, taking pictures of every house and every back yard, with enough detail to make out lawn chairs. Every browser click and web search is recorded somewhere, and the information is used to create comprehensive profiles of well-trained and compliant masses. Talk of such a dystopian future may evoke nostalgic…

  • 5 Worthy iPhone Apps For Alcohol Connoisseurs

    Mohammed Fouzan
    15 Jan 2012 | 12:11 pm
    If you’re quite the partier and wouldn’t mind some assistance with your alcohol hobby, here are a handful of iPhone apps that can tickle your fancy.  It’s a good mix of fun app selections along with those that try to keep you safe and off the road. BeerCloud BeerCloud allows you to save your favorite beers and brewers in list form.  My two favorite features are its barcode scanner and food pairing recommendations.  Use the barcode scanner to get a description and facts of any beer you want.  Use the food pairing recommendations to figure out what food and beer will…

  • 5 Ways To Attract Local Customers To Your Small Business

    Mohammed Fouzan
    14 Jan 2012 | 1:20 pm
    Attracting local customers is the lifeblood of a small business. Being in close proximity allows you the opportunity to foster strong, personal relationships with your clients. Nevertheless, attracting local clients does not require a ground-based, grass roots advertising campaign. Many of the technological tools global conglomerates use to promote their businesses are now being adopted by small businesses. The reason for this is the expansion of social media, and specialized internet services that use this global mechanism to connect with the stranger next door. The following are 5 ways to…

  • Top 10 free android apps of the year 2011

    rajkumarjonnala
    13 Jan 2012 | 10:13 pm
    It was internet which took around 10 years to acquire the market. Apple took around 4 years and the same thing is done by android in just 2 years. What made android so successful in very less time. It was its apps, android apps there are more than 1 lakh apps available in the android market that are available for each and every person according to their need which made android market so successful. So In this post we will discuss about some of the most famous free android apps in the android market. No 1 Angry Birds Yes you might have already guessed this app while reading the title of the…

  • 5 Camera Accessories for iPhone 4

    alexis
    13 Jan 2012 | 7:49 am
    As a professional photographer, Chase Jarvis once said, “The best camera is the one that’s with you.” And, grateful to various smartphones such as the iPhone and Android devices, almost all of them have a camera in them. These cameras are continually getting improved, and gossip has it that the next generation’s iPhone camera (8 MP) will be even better. Right now, there is always chance for development, if you wish to take photos captured by your iPhone to the next generation. Check out this post containing 5 best must-have accessories, including flexible tripod,…
 
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    Web Marketing Strategies by a Web Marketing Consultant

  • Tips for Multilingual Keyword Research

    Justin McGill
    26 Jan 2012 | 8:00 am
    This is a guest post by Christian Arno. Interested in contributing to the IDWM Blog? Contact me today! The World Wide Web has undoubtedly opened a host of opportunities for businesses and organizations of all sizes. The truly global, all-encompassing nature of the Internet has made it easier than ever to reach across linguistic and cultural divides and to target new markets that may once have been out of reach. In theory, no one with an Internet connection is ever more than a mouse-click away from your products, services, blog or personal site. In practice, of course, there’s far more…

  • 5 Online Communities to Help With Visibility in Your Job Search

    Justin McGill
    23 Jan 2012 | 11:59 am
    This is a guest post by Richard Sandlar. Interested in writing a guest post for the IDWM blog? Contact me today. In today’s job market, it’s now become critical to actively participate in online communities in order to network, share ideas and advertise your products. In addition, building your online communities is essential to get ahead and it will help you become more visible. Active social media presence has become crucial for any business professional who wants to be visible to others in their business community. Through such online communities, you can get your dream job because…

  • 6 WordPress Plugins to Make Your Blog Google+ Friendly

    Justin McGill
    3 Jan 2012 | 10:54 am
    This is a guest post by Ron Davis a freelance blogger. Having caught up with Twitter and facebook to get unique visitors in November, the social network Google plus is now a must for bloggers. A recent study from seomoz proves that Google plus is influencing search rankings and it will be the ranking factor of 2012. So having a blog with Google plus friendly is most important to get high SEO advantage. To make your blog Google + friendly I suggest some interesting plugins to associate your WordPress blog with Google plus. 1. Google Plus Widget It’s an easy to use plugin which allows you to…

  • How to Prevent Problems in Web Development Process from Happening

    Justin McGill
    26 Dec 2011 | 10:33 am
    This is a guest post by Noel Addison Agnote of NDIC. Web development industry has been around for decades. And all these years, many client-web designer relationships are ruined because both parties failed to meet the expectations of one another. Sometimes the web development team who are responsible to accomplish the job could not grasp what their client wants for the project. Most often, the business owners would come up with impossible requirements and demands that the assigned development team cannot render without making the website look ridiculous and appear like it has been created…

  • Small Business Online Marketing on a Budget

    Justin McGill
    22 Dec 2011 | 2:36 pm
    This is a guest post by Steve Pronger, a Business Analyst for SEO Works. Make your marketing dollars stretch further with these seven free small business online marketing strategies. Small business online marketing is one of the most cost-effective ways to promote a burgeoning company, build their brand image and boost sales. For a business that doesn’t have a bricks and mortar site, a website may be their main sales funnel and source of sales supplemented perhaps with telephone or email sales. So without further ado, here are five free ways you can improve your bottom line on a budget.
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    distilled » Blog

  • SEO awesomeness delivered for FREE to your inbox each month

    ed-tucker
    27 Jan 2012 | 5:20 am
    As part of our ongoing effort to share the knowledge we’re giving away a free SEO video every month for our subscribers.Recorded in crystal clear HD format at our leading industry conferences, we have over 50 hours of some of the brightest SEOs out there (Rand Fishkin, Will Critchlow, Wil Reynolds, Richard Baxter, Michael Gray, Rhea Drysdale and Bob Rains to name but a few) giving away their best tips, tricks and research.Check out the trailer below for a taster of what these videos contain:So all you need to do is register your details below and you’ll get 3 videos in the first…

  • Announcing DistilledU

    John Doherty
    25 Jan 2012 | 12:19 pm
    This week at the Distilledathon in London, our all-company meeting taking place as you read this (if you read it before January 28th, 2012), we have a day we’re calling a “Ship-a-thon”. Inspired by hackathons across the world, we’re aiming to make waves and ship some awesome products to make Distilled, and the SEO community, better.To that end, today we have announced DistilledU.(logo possibly in progress)You can sign up here to know when we launch it to the public. But let me tell you a bit more about DistilledU.The VisionDistilledU has been the brainchild of…

  • Using Blogrolls to Expand your Link Prospecting Lists

    paul-may
    25 Jan 2012 | 7:30 am
    Note from John at Distilled – This is a guest post from Paul May at Buzzstream. Paul is a friend of Distilled’s and we love their product, so you will see Paul guest posting here on the blog on a more regular basis going forward.One of the most time consuming parts of content-based outreach is finding and qualifying prospects. Advanced search queries can return a large volume of opportunities, but you need to be experienced in putting together prospecting queries. Even then, you often have to cull through a lot of low quality sites once you get past the first few pages. Another…

  • Timely Content in a World of Google Freshness

    Jacob Klein
    24 Jan 2012 | 4:11 am
    One of the most common recommendations a web consultant will make to a client is for a site to maintain a blog for generation of quality, on topic, keyword rich content.  Anyone reading this article has most likely written more than their share of Top Lists, How tos, and purposefully controversial articles but it seems many bloggers overlook what could be one of the tastiest link candies of them all: the humble news report.In a world where Google’s idea of ‘Article Freshness’ is becoming an increasingly important factor in determining a page’s value it is critical…

  • Automating Search Query Downloads from Webmaster Central

    Benjamin Estes
    19 Jan 2012 | 11:22 am
    Just before last Christmas Google posted a method to download search queries from Webmaster Central to a CSV file using Python. Downloading a CSV files can of course be done from within Webmaster Central when you’re logged in, but by using Python and the Windows Task Scheduler it can be easily automated, which is very useful as Webmaster Central Data only goes back one month. With automation it is possible to archive this data and see trends over longer periods of time.The original post does a reasonable job of describing the process but I’m going to try to go into more detail for…
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    The Outsourcing Blog

  • Working Online is Working in a Whole New World

    mcanty
    26 Jan 2012 | 12:20 am
    Working at home can open you to a new and a much better world. Take a day out of your workweek and try to evaluate it. How much time, not to mention the money, do you spend in commuting alone? Add to that the annoying things you could encounter in your commute. If you’re leaving in a city with heavy traffic, it doesn’t take long for a good morning to turn bad. And if you’re using the public transportation, then you are bound come across something or someone that would annoy you. Even when you’re in the office, there will always be this one guy who’s sole purpose is to irritate you…

  • Coaching Tools and Resources

    mcanty
    18 Jan 2012 | 11:25 pm
    Everyone is familiar with the concept of coaching. Just as world athletes have coaches, you too can benefit from the guidance of coaching in your life. Coaching can significantly help you to improve many areas of your life, achieve your goals and make you more confident as you discover the truer you. Coaching can be defined as a simple yet effective form of interaction specifically structured and designed for personal development. Coaching helps you define and achieve your goals thereby improving your performance and move towards greater success in life. Nowadays there are coaching for all…

  • Project Management & Communication

    mcanty
    9 Jan 2012 | 10:24 pm
    I can’t state this enough so I’ll have to stress this out. Having a team of online contractors working for you is so much different than having an office staff. You see, if you slack off when it comes to managing and communication, the efficiency of your workforce can be badly affected. And in turn, this could hurt your business. So, to maximize the efficiency of your employees, you need to have a definite plan for the project management and communication. Okay, when it comes to project management, you need to create or adopt a system that enables you to easily follow up on the progress…

  • Writer Virtual Assistants For Your Business

    mcanty
    3 Jan 2012 | 9:13 am
    Writer Virtual Assistants For Your Business To bring people in to your website, you need more than just a good SEO service, but more importantly something that will promote whatever your business site has to offer. Believe it or not, you just have few seconds to impress and capture the interest of your potential clients. To keep them coming back to your site, follow you on Twitter, click the links you tweet and read you blog posts, you need to be a good and interesting writer. But how can you find the time to write when you’re busy in business? This is where the importance of getting…

  • Local SEO The Basics

    mcanty
    13 Dec 2011 | 4:22 am
    Local SEO The Basics If you want to connect, interact and establish a good working relationship with your potential customers for your local business, then your priority should first focus on local SEO. This will help people near your area know more about your business and translate every website visit to either actual store visit or sales. The idea of local SEO is not rocket science; the more people in your area visit your site, the bigger the chances you get to convert them into actual visits and real profits. You know how good it is to get into Google’s SERPs, but you also know how hard…
 
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    Point Blank SEO

  • Domain Hunter Plus – Next Generation Link Checker

    Jon Cooper
    28 Jan 2012 | 6:00 am
    While reading this, make sure you continue to breathe – I almost forgot to when I first got a glimpse of the capabilities this tool offers. I know I’ve gone through phases with different dead link checkers, such as Linkchecker for Firefox and Check My Links for Chrome, but hands down, Domain Hunter Plus beats them all, and then some. It makes Check My Links look like a kids toy. Domain Hunter Plus just changed the game. It used to be all about speed, but they turned it into a game of link analytics, abandoned domains, and CSV reports. Here are a few of the capabilities DHP offers: Open…

  • Link Building in the Age of Google Search Plus your World

    Jason Acidre
    26 Jan 2012 | 5:30 am
    Google Search Plus your World has forever changed the search game. But did it really change the game of links?A lot of practitioners are saying that it’s the end of the traditional methodologies that most of us have been accustomed to, particularly in manipulating (or helping search engines to have better) search results through link building, but I don’t think that it’s permanent. The value of merit-based links will never die, and that’s for sure, as it’s still the best way to characterize and qualify credible pages over the web. At this stage of search, I believe that any link…

  • Introducing Scrape Rate – A New Link Metric

    Jon Cooper
    25 Jan 2012 | 5:30 am
    Drop what you’re doing and go the Boing Boing. Go to the archives page and select three different posts that were published at least a month ago. Go to Google and type in intitle:”post title (obviously replace post title with the actual post title. Keep the quotes). Do this for each post, add the number of results together, divide by 3, and you have now calculated the scrape rate for Boing Boing. After doing a quick check, I calculated Boing Boing’s scrape rate as 40.33. Your number will vary based on which 3 you check, but this number should give you an overall feel on how often…

  • 5 Creative Broken Link Building Strategies

    Jon Cooper
    24 Jan 2012 | 5:30 am
    Broken link building is starting to get a bad rep. People think it’s a narrow, straightforward strategy, when in reality it’s not. You can get more creative with this strategy than any other link building technique out there. Yes, you can stick to just finding broken links on links pages & blogrolls and asking the webmaster to replace one with a link to you, but you can go way further with this strategy. Not even I have begun to use it to its full potential. Here are a few miscellaneous “outside of the box” strategies for broken link building you probably haven’t heard of…

  • Interview with Link Building Expert Mike Essex

    Jon Cooper
    23 Jan 2012 | 6:00 am
    Mike Essex, the online marketing manager at Koozai, was kind enough to take some time out of his busy schedule to answer a few link building questions. Mike has a very unique perspective of link building, but I don’t want to ruin it, so check out some of these awesome answers Mike provided. 1. How did you get into SEO? It was good timing on two accounts. I’d started a personal website and wanted to try and get more visitors to the site, so I began researching methods of getting more views, and this led me to various SEO blogs. At the same time, the company I worked for wanted to…
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    SEER Interactive

  • How To Get Your Clients To Be ‘Yes’ Men

    Crystal Anderson
    25 Jan 2012 | 9:57 am
    Speak with any consultant, SEO, PPC or otherwise and you’ll hear at some point a ‘complaint’ they just can’t get their clients to say yes to their strategy ideas and recommendations. It’s inevitable that clients will not be able to carry out every recommendation you may have. And let’s be honest, sometimes after looking back the idea isn’t always as earth shattering as we initially thought. Part of being a great consultant is being able to pivot and take the project in a new direction when this happens. However, there are certain instances where a proposed strategy is…

  • Build Links with Tynt Publisher Tools

    Allie Brown
    23 Jan 2012 | 9:21 am
    Here at SEER, we are fortunate to have some awesome clients who continually produce great content that is worthy of sharing. In a SEO dream world, every time someone copies a portion of this content, they’d attribute the source with a followed link back to our client’s site. However, this often isn’t the case. That’s where Tynt Publisher Tools come into play–to help capture some of these lost linking opportunities. What is Tynt? Tynt’s website states that for every user who clicks on a “share this” button, there are 90 users sharing through copy and paste. Tynt is a free tool…

  • How Google is Making Your Favorite Brands Market for Them

    Nico Miceli
    19 Jan 2012 | 9:40 am
    Hello SEO’s, PPC’ers, Digital Marketers, and Internet Enthusiasts – Remember when Facebook started? I do. I was still on MySpace and in high school – I couldn’t wait to get my college .edu so I could get an account. They made people wait, and slowly opened the social network to more and more people to create demand. First Harvard, then ivy leagues, then top colleges, then all colleges, ect ect… You can contribute some of Facebook’s success to starting out and limiting users. Once you tell people they can’t have something they just want it more. Then fast forward 5 years and…

  • 10 Steps to Creating a WordPress Blog

    ryant
    6 Jan 2012 | 2:53 pm
      Hey there! My name’s Ryan and I am another new member to the SEER team. I’ve learned so much since starting at SEER but I thought for my first blog post I would cover something I have some background in, WordPress. I am helping to set up SEER’s upcoming blog on SEO for college students and I thought I would share the checklist I go through every time I start a new site on WordPress. If anyone’s New Years resolution was to finally start blogging then hopefully this post will give you a few ideas and tips or possibly save you a headache down the road. The great…

  • The Secret to SEO Realized Over Holiday Break?

    briand
    2 Jan 2012 | 5:46 pm
    Hello, my name is Brian and I’m new to the SEER team and new to the world of SEO. I first stumbled upon SEO while contemplating web design as a new career. However, with each website idea, the same problem kept arising, “even if I created the most beautiful website ever, only my friends would see it. How do I get strangers to find it?” Well, now after just 6 weeks with SEER Interactive, I believe I have my answer, the secret, the special ingredient every lonely website has been hoping would magically find its way to them. I’m happy to share this ”secret” and will…
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    Gain Higher Ground

  • How To Use Chunking To Massively Boost Your Productivity

    Rob
    24 Jan 2012 | 6:13 am
    If you’re anything like me then from time to time you ask yourself, “What did I ACTUALLY achieve today?” Alarmingly, the answer often comes back, “Er… Not that much really!” If you can relate to this then this post is for you. If you’re serious about making money online and developing a lifetime web-business then sorting out your productivity is absolutely crucial. There are many techniques that self-improvement gurus talk about but there’s one I’ve been using recently to great effect. I’d like to share it with you here as…

  • 14 Ways To Drive Traffic (That Actually Work!)

    Rob
    19 Jan 2012 | 8:54 am
    Generating traffic to your website can be one of the most overwhelming parts of doing business online. When I started online I got stuck in what I like to call the “SEO Trap” which is the mindset that getting to number one on Google (or at least the first page) is the only way of generating traffic. SEO can be very appealing to newcomers because it feels like a free and passive traffic strategy. However, the truth is that SEO is getting harder, more long term and more competitive. In many cases it can become more expensive (when you consider the paid tools and services you need to…

  • 6 Predictions For 2012

    Rob
    12 Jan 2012 | 6:37 am
    One this I love about internet marketing is that it’s forever in changing. As one famous band from the 1990s said, “You’ve gotta roll with it!” Looking ahead, here are my predictions for 2012… 1. Webinars Seminars on the Web, or webinars as they have become known really took off in 2011. Personally, I love them! They are seen as “events” and so create a lot of interest from subscribers. If you choose to sell on a webinar then you’ll often find crazy levels of conversions, much higher than video or traditional sales copy. Most of my webinars have…

  • My Top 10 WordPress Plugins Of All Time

    Rob
    10 Jan 2012 | 6:30 am
    Over the past few years WordPress has gone from a relatively specific publishing platform using primarily by bloggers to a fully fledged Content Management System (CMS). Having a good knowledge of WordPress is an absolute core skill that anyone who is keen to make money online can’t do without. Side Note: If you’re brand new and are not sure about WordPress yet then check out this tutorial in which I show you how to create a WordPress website completely from scratch within 24 hours. Plus sign up for Kick-Start Profits using the form on the right for loads more weekly tutorials…

  • How NOT to GIVE UP (in only 15 words…)

    Rob
    6 Jan 2012 | 6:24 am
    Every year I see the same pattern. In January the gym I go to is full of new members intending to fulfil their New Year’s Resolutions of getting fit or losing weight. By March, 90% of the are gone, never to been seen again! Of course, we’ve all done this kind of thing. We start a new project full of enthusiasm and commitment only to quit a few weeks or months down the road. We make all sorts of excuses for ourselves: It’s not for me after all, I don’t have the time, I’d rather do something else, etc etc. The truth is that we just decide to forego long term…
 
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    SEOgadget.co.uk

  • Get More International Links With This Infographic Linkbuilding Tactic

    OliverM
    25 Jan 2012 | 5:54 am
    In my last post (Infographic Clean-up as Link Building Outreach) I mentioned that I’d be experimenting with various approaches to acquiring infographic links from websites that publish in languages other than English. This post is an update on my success to date and how you might replicate it to squeeze even more juice from those discarded infographics. This process has (so far) gathered us and our clients additional links from China, Japan, Ukraine, Russia, Spain, Portugal, France, Germany, Italy, Poland, Romania, Brazil and Mexico. This isn’t all that surprising considering infographics…

  • Content Auditing for Link Builders – Why You Should Do It, Tips, and a Spreadsheet

    Kristi
    24 Jan 2012 | 8:00 am
    When it comes to link building, one of the toughest challenges I ran into was clients who only wanted links built to specific pages on their site. Sometimes it was just one specific page – their homepage, and other times it would be to their homepage plus various product pages. Pages that no one really would want to naturally link to unless they were already buying the products. The best link building clients were the ones that were open to link building towards any of their pages, including and especially to their great content. There is nothing easier than link building for a website…

  • 5 Forms of Scarcity to Skyrocket Your Sales

    Fabian Alvares
    23 Jan 2012 | 3:20 am
    Scarcity is a glorious form of persuasion and when exploited can yield incredible benefits to your conversion rate. Here’s a Merriam Webster’s definition of scarcity… The quality or state of being scarce; especially want of provisions for the support of life” That’s extremely useful…but in a nutshell if you reduce the quantity supplied of a product or its availability you create a scarce product. This perceived scarcity then allows you to sell more. Here are some clever and awesome scarcity techniques to increase sales. 1. The classic limited stock Displaying low amounts of stock…

  • Tips for Making Your After Sale Emails Work Harder

    danielbutler
    20 Jan 2012 | 3:20 am
    At the Gadgetplex we recently ordered some awesome new monitors, and following our purchase received the below email: Dear Richard Baxter Thank you for your recent purchase from domain.com. We hope the experience met your expectations. We always strive to offer the highest quality service to all of our customers, and we rely on your feedback to help us achieve this. We’ve partnered with the independent review site, Trustpilot to collect reviews from our customers. We hope you’ll take a couple of minutes to write a review of your experience with us. All reviews, good and bad, will…

  • How to Manage an Awesome Copywriting Team (Part Three)

    Ally Biring
    13 Jan 2012 | 5:23 am
    Copywriting Game Plan, Team Management and Selection Managing a copywriting team is a tricky business; each copywriter is an individual, has their own specific needs, nuances and their own style. It is your job as their manager to understand them fully, know what their strengths and weaknesses are, and know what they will excel at and where there is room for improvement. Most of all get to know them. Game Plan You have now selected your new copywriters from the trials and they just as much as you are eager to get started. So what do you do? Do you ask them how many articles they want and pay…
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    Mark Rushworth - SEO Leeds & Manchester

  • Social Media beyond Twitter and Facebook? Think Forums

    Mark Rushworth
    26 Jan 2012 | 10:13 am
    Since my memory is so bad and as i cant navigate my massive bookmarks you’ve probably realised that i use my Blog as a way of stashing cool tools and other info. The latest set of these are a couple of tools designed to help with Social Media marketing and reputation management. In short theyre [...]

  • It’s official. I’m more interesting than Oprah

    Mark Rushworth
    19 Jan 2012 | 8:59 am
    I’ve been playing around with the beta of visua.ly and in their labs you can benchmark your Twitter account against several celebs from Justin Beiber to Shaq and more. Interestingly enough this infographic shows that i’m more interesting than Oprah! (and Britney Spears). Go get yours today.

  • 2 Worthwhile Additions To Your Keyword Research Tool Kit

    Mark Rushworth
    18 Jan 2012 | 8:39 am
    a few weeks ago i discovered Ubersuggest.com, a great tool that scrapes suggest(ions) from the search box and extends it with alphabetised results. This is great as i find the standard Google Adwords Keyword Tool a bit too based in history and not fresh enough. Today a new member of the team Joe introduced me [...]

  • Stop SOPA – MR.SEO Going Dark

    Mark Rushworth
    18 Jan 2012 | 6:17 am
    So i’ve decided to send the site dark in protest over SOPA as if this passes in the USA it’s only a matter of time before the UK Government is all over it. If you’d like to black out your blog in protest then (after having done a bit of research) the best plugin is http://wordpress.org/extend/plugins/sopa-blackout/ [...]

  • Apologies – Comments Now Working Again

    Mark Rushworth
    14 Jan 2012 | 8:32 am
    I didn’t realise it until lately, but there’s been a bug in the blog that’s stopped you from adding comments. This was due to the Enmask Captcha system which i installed to try and stop the 100 or so(no doubt) scrape box or xrumer auto generated spam comments that flood the system each day. Everything [...]
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    Success Is A Choice

  • How to Add Adsense to WordPress Home Page Only

    andy
    17 Jan 2012 | 9:07 am
    A good position if your ads will definitely lead to a high CTR which will lead to high revenues. There are many people who can not make any significant6 amount of money just because of poor ad placement. You can …Read more »

  • Google Vs Twitter in ‘Search Your World’ Online War

    andy
    13 Jan 2012 | 3:45 am
    According to Google, it began with Twitter some time back, but according to Twitter, began with Google a few days back. No matter who is right, the battle between Google and Twitter is one serious that it might cause an …Read more »

  • How and Where to Buy .edu Domain

    andy
    8 Jan 2012 | 1:51 am
    We all know that owning a .edu domain is a very big bonus for any webmaster, company or school. It is also a known fact that search engines including Google give too much authority to .edu domains. The .edu  domains …Read more »

  • WordPress 3.3.1 Maintenance and Security Release- Admin Bar Problem Gone

    andy
    4 Jan 2012 | 2:16 am
    WordPress has release WordPress 3.3.1 just a few days after the release of WordPress 3.3.0. Though i am one of those people who get tired of many releases and updates in a short time, i have admit that this update …Read more »

  • Top 10 WordPress Plugins- SEO, Security, Traffic WordPress Plugins

    andy
    1 Jan 2012 | 5:41 am
    WordPress is without the best blogging platform. Best of all, it is absolutely free. There are many WordPress plugins which are designed to make your WordPress experience a good one. You should not forget that some WordPress plugins are nearly …Read more »
 
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    Search Engine Optimization (SEO) Journal

  • Google’s Algorithm Update Targets Ad Heavy Sites

    Nick Stamoulis
    26 Jan 2012 | 5:00 am
    Just last week, Danny Sullivan over at Search Engine Land reported the latest Google algorithm update which targets ad heavy websites. As Google’s official blog post announcing the page layout algorithm says, the update affects “… sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads. Matt Cutts warned that this update was coming back in November at PubCon. How many ads is too many? As a user, I appreciate Google’s attempt to take on ad heavy sites. It’s annoying to have to dig through a page…

  • Rebuilding a B2B Website? Incorporate SEO Now!

    Nick Stamoulis
    24 Jan 2012 | 5:00 am
    On-site optimization has become more important than ever to capitalize on changing user search behavior and the new search algorithm updates. Aged and established B2B sites that had never done any previous SEO have the luxury of a strong search engine trust factor, something that only time can bring. A little onsite SEO and they see dramatic results relatively quickly. New B2B sites that build SEO right into their web design get off on the right foot and don’t have to worry about scrambling to catch-up down the road. If you’re looking to redesign or re-launch your B2B website, optimize it…

  • Common Onsite Enterprise SEO Challenges

    Nick Stamoulis
    19 Jan 2012 | 5:00 am
    While the same white hat SEO guidelines should apply to all websites regardless of size, larger websites (think 1,000+ pages) face a unique set of challenges that smaller website may not have to deal with. Smaller websites are often able to make decisions quickly and act on them ever quicker because they don’t have to worry about these 3 common onsite SEO challenges: Scale The most obvious problem facing many large websites looking to begin their onsite SEO is the sheer size of their website. I can tell you first hand that optimizing a 1,000+ page website is no small feat; the keyword…

  • Outbound Linking from Your Business Blog

    Nick Stamoulis
    17 Jan 2012 | 5:00 am
    Knowing when and how often you should develop an outbound link from your blog to another site is a tricky thing. No website is an island (that’s why it’s called the World Wide Web), but obviously you don’t want to lose your hard-earned traffic to another site, especially a competitor. The Internet is full of distractions (so many YouTube videos to watch!) and once a visitor leaves your site there is no guarantee they’ll come back. If they get more than a few back clicks away from your blog, you’ve pretty much lost them until they rediscover your blog another day. So when should you…

  • Attempting a Guinness Book World Record for Social Media SEO Link Bait

    Nick Stamoulis
    17 Jan 2012 | 5:00 am
    Guest Post Written By Brian Hawkins If you’ve read enough posts here on Search Engine Optimization Journal. You’ll know that there is no silver bullet to high search engine rankings. So if any SEO agency could guarantee top 10 rankings, it’s simply not worth the risk. Which is why Brick Marketing is a huge advocate of quality original content with its SEO infused social media services http://www.brickmarketing.com/social-media-seo-service To prove my point why you should obey Google’s Rules: What would you do if you went to work and noticed that you were no where to be found in the…
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    Webtise Blog

  • Could Hashtags ever become trademarks?

    Daniel Clutterbuck
    22 Jan 2012 | 12:26 pm
    I’ve just been watching the Sunday football and noticed Nike using a # to advertise behind the interviewee. They are promoting #makeitcount which is a new wristband they want to push. Seems clever to me. What I was wondering and throwing out there is that perhaps, large brands may start to trademark or ‘own’ hashtags. [...]

  • Too many online retailers focus on themselves.

    Daniel Clutterbuck
    7 Jan 2012 | 9:54 am
    Why is that when it comes to selling online, people think about operations before customer experience? Is it not more important to ensure your customer can find you, order from your site and leave happy? How a website links into your accounts package is way down the pecking order if you have no visibility from SEO [...]

  • Free PPC Campaign Analysis Report

    Daniel Clutterbuck
    17 Dec 2011 | 7:07 am
    Not happy with your current PPC/ Adwords performance? Don't worry, we have in-house expertise that aims solely to increase conversions and decrease your cost.

  • Case Study: SolarGro

    Pete
    9 Dec 2011 | 4:15 am
    In the Beginning… Yorkshire-based SolarGro was launched in early 2010 by WarmFloors, using their expertise in electricity to branch out into the ever-growing solar industry. SolarGro and WarmFloors wanted new sites to mark the next stage in their business, as well as a new search marketing strategy to drive business to the new company. The [...]

  • Case Study: Hard Days Night Hotel

    Pete
    28 Nov 2011 | 10:45 am
    In the Beginning… Hard Days Night Hotel is a magnificent independent Beatles-inspired hotel in Liverpool city centre. Set in a beautiful Grade II listed building in a prime central location; Hard Days Night Hotel wanted a brand new Hotel web design and a new search marketing strategy. The Plot… So…our brilliant web development team got [...]
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    Seo Lair | SEO Blog & Software Reviews

  • Commission Crusher Review

    SeoLair
    23 Jan 2012 | 11:57 am
    An internet marketing product, the Commission Crusher is recently released and promises high quality and value. This Commission Crusher Review will tell you about it. Commission Crusher – What is it? This product is a set of videos with detailed information regarding an internet marketing program founded on ad networks. The series include four videos, related sources listing and the main component, Ad Assault software unit. The length of each video varies – low as 10 minutes, high as 70 minutes. With these detailed videos, the viewer is taken through each aspect of the process in the…

  • Fast Cash Commissions Review

    SeoLair
    23 Jan 2012 | 11:34 am
    As it relates to generating income quickly via the Internet, you need to take into consideration Fast Cash Commissions (which is the number one Internet centered enterprise in the world)  that was created by Adam Horwitz, Anthony Morrison and Tim Donovan. If you are seriously looking to be successful in online business marketing, Fast Cash Commissions will provide you with truthful results and authentic merchandise that you will find very helpful. The complete Fast Cash Commissions program has been designed for individuals who have plans of becoming, or who already is a successful business…

  • Google Sniper 2.0 Review

    SeoLair
    1 Jan 2012 | 9:37 am
    Google Sniping can best be described as creating one-paged websites that are capable of ranking very well in the various search engines; these websites are capable of ranking very well without the need for link building or any type of off-page optimization. As such, you will no longer have to worry about spending long hours on offsite optimization. The initial launch of the Google Sniper was a great success primarily due to the fact that it is among the few money-making plans that are truly effective. The Google Sniper was designed to develop small niche websites that were able to make…

  • Article Marketing Robot Review

    SeoLair
    1 Jan 2012 | 8:21 am
    One of the new article marketing tools that have been taking over the market is the Article Marketing Robot. This tool is integrated with an article spinner that is thought to be pretty good; however, the strongest feature of the Article Marketing Robot is not is spinning abilities, rather it is its job as an article submitter. It is rather easy to get started with the Article Marketing Robot. The first thing that you will be required to do is come up with an author pen name, and then setup a mail account for that particular author. So far it is easy right? It is important for you to know…

  • Bookmarking Demon Review

    SeoLair
    31 Dec 2011 | 10:22 am
    SEO projects and link building tactics usually include some sort of social bookmarking. If you want to promote a website, the key would be found in bookmarks. These are the fastest and most profitable method of building back links: ‘votes’ of the search engine for the websites you want to promote. You want people to bookmark your websites because they find them useful. If used properly, bookmarking is a wonderful tool to promote any product, ad etc on the internet. The drawback is that the work tends to be very time-consuming and monotonous. Some persons outsource the job, but a more…
 
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    MyWebTronics

  • (Keywords Not Provided): How To Improve Your Keyword Data

    Jason Capshaw
    25 Jan 2012 | 7:52 am
    As you already know, Google no longer provides organic keywords used to find your site when someone is logged into their Google account. Since Google keeps users logged in by default, the number of “not provided” keywords is just going to increase. Mine is currently at 26% of Google traffic and is bound to get worse. Especially with 600,000 new users joining Google Plus every day giving with more of a reason to stay logged into their account. Having keyword data is extremely important to your site’s growth, especially if you are measuring conversion data. After all, know…

  • How To Set Up Multiple Websites In Magento

    Jason Capshaw
    5 Jan 2012 | 9:49 am
    One good thing about Magento is that you can manage multiple ecommerce stores from the same admin panel. You can use the same products on both stores, or separate them out by category. Anyway, you already know that I do not suggest using Magento Community without strong programming knowledge or a Magento ninja always at the ready. Store view vs. Website A Website is an entirely new Ecommerce store that uses the same instance of Magento. All orders are still processed in the same backend, but each store is unique. A store view is a different way of viewing a part of your store or a specific…

  • 5 Ways To Overcome Writer’s Block

    Jason Capshaw
    16 Dec 2011 | 4:25 pm
    Ask Ann Smarty, she writes more great content than anybody I know Read the news, you are sure to get angry which makes for great blog posts Read a good book on your favorite subject Take out your favorite device, and write everything you love and hate about it Just start writing everything that comes to mind, something is bound to stick Image by Webster 5 Ways To Overcome Writer’s Block is by: MyWebTronics

  • Mobile Technology Increasing SEO Value Exponentially

    Jason Capshaw
    10 Aug 2011 | 2:44 pm
    The importance of SEO as a marketing tool for the 21st century is far from anything resembling a secret, as competition in the online marketplace seems to explode beyond all estimates practically on a daily basis. However, one that seems to attract comparatively little by way of discussion is that of the importance and value SEO can hold by way of mobile devices across the board.   Mobile phones and other such devices that do not provide access to the internet are something of a rarity these days to say the very least. In fact, is would probably be fair to say that the technology most…

  • How To Quickly Add The Canonical Link To Your WordPress Blog

    Jason Capshaw
    7 Jul 2011 | 4:24 pm
    I was recently working on a site for a client. He is on shared hosting and for some reason the typical .htaccess would not redirect the entire site to the www version of the site. This is problematic for SEO purposes, as you probably already know, because essentially you have two pages on the same Website splitting authority and competing for the same rankings. Since I did not have access to the server configuration, my only option was to add Google’s “rel=canonical” meta information to the head section of the site. All in One SEO already accomplishes this task, however…
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    InfoKwik Marketing & SEO

  • Tips, from A-Z, to help you create optimal blog posts every time you sit down to write.

    admin
    23 Jan 2012 | 3:25 pm
    26 Tips for Writing Great Blog Posts By Debbie Hemley Published January 23, 2012 Do you blog? Feel like you’re trying to reinvent the wheel time and again? Looking for some ideas to simplify your content creation process? What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write. #1: Anatomically Correct A blog post contains several areas that require our attention and care. Pamela Seiple refers to six parts of the anatomy of a lead-generating blog post: Eye-catching title In-text links to landing pages Sidebar/banner calls to action Social…

  • 13 Thought Provoking Business Articles That Will Alter Your Thinking

    admin
    16 Jan 2012 | 11:19 am
    01 2012 Sunday 15 By David Jackson in Featured I enjoy reading articles. And over the years, I would estimate, I’ve read thousands and thousands of articles. And even though I’ve also read my share of books… generally, because I’m so busy, I prefer quick-reads – and articles meet that criteria perfectly. I also enjoy writing articles. It gives me great pleasure to create information that has the potential to help thousands of people. And just like my articles have the potential to help people, many of the articles I’ve read have had an impact on my success. Following are select…

  • Meta Description Magic: Think Less about SEO & More about Click-Throughs

    admin
    14 Jan 2012 | 10:22 am
    The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. In this post, we will look at how search engines use meta descriptions, what the top SEO blogs say about meta descriptions & whether they still use them, and reasons why you should use them. How Search Engines Use Meta Descriptions The best examples of meta descriptions and how search engines use them come from search engines themselves. Let’s look at…

  • Your Local SEO Checklist For 2012!

    admin
    14 Jan 2012 | 9:58 am
    Whether 2012 is the year you start marketing a local business from scratch or the year you get serious about learning how to use Local SEO to best advantage for a company that’s been drifting in Local limbo for years, here is my must-do checklist for your success in Local! Some of these tips may sound like no-brainers to you, but across the web are filled with business owners who have skipped steps in the Local learning process and are failing to get the results they want because of it. My advice: don’t skip a single tip on this list! 1. Invest Real Money In Your Website…

  • 145 PPC Must-Do’s for 2012

    admin
    9 Jan 2012 | 10:05 am
    Posted By Jeff Allen On January 9, 2012 Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. http://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html [1] 2. Do better ad testing. After you find a winner, pause all your ads, re-create the winning version, and test it against 2-3 other variations. This prevents historical performance…
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    SEO Eblog by SEO Advantage, Inc.

  • Hooking your Readers – 7 Approaches to Great Headlines

    admin
    24 Jan 2012 | 9:15 am
    We spend a lot of time talking about content and its necessity. Your landing pages, site pages, blogs and knowledge center content are there to not only tell your story, inform and motivate readers, it’s there to build search rankings as well. But search engine optimization and building search rankings go well beyond just keywords, an arbitrary amount of content and so on. It also has to be informative and interesting enough to be shared either through linking or the increasingly important social media mentions. Simply writing generic content that doesn’t grab the reader’s attention…

  • Google and the Merging of Search and Social Media

    admin
    12 Jan 2012 | 9:10 pm
    In our last post prognosticating what lies ahead for search in 2012, we explained how search engine optimization was going to be increasingly tied in with social media. It’s commonly known in the search marketing world that Bing has partnerships with Facebook and Twitter and integrates them into relevant search results. Starting this week though, Google is rolling out a transformative switch that will integrate pictures and posts from Google+ in with search results. Those of us signed into Google will be able to simultaneously search the broader web and our own Google+ networks at the same…

  • Outlook for Search – Building High Rankings in 2012

    admin
    5 Jan 2012 | 6:31 pm
    Well, a New Year has passed and we bid farewell to 2011. It was certainly an exciting year, especially in search and online marketing which saw changes occur at warp speed. Over the last few weeks of 2011, we took a break to assess the state of search engine optimization and where things were headed going into 2012. We do this in order to help our clients (…and readers of this blog) better understand where they should focus their online marketing efforts. After reflecting on where we’ve been and where we’re going, we quickly realized that the lines between different types of search –…

  • 7 Strategies for Maintaining ‘Fresh’ Content

    admin
    13 Dec 2011 | 10:05 am
    Just over a month ago, Google announced an update to its Caffeine indexing system known as the “freshness update.” As you know, Caffeine was rolled out last year and changed the way the search engine crawls and indexes pages. This latest update is known as the ‘freshness update’ because of its stated goal – rank newer content higher in search results. The search giant says these changes should affect around 35% of searches, mainly in areas where the most recent content matters – current events, hot topics, celebrity gossip, product/movie reviews and breaking news are examples of…

  • Preparing for the Mobile Revolution – Part II

    admin
    6 Dec 2011 | 10:18 am
    Simple things you can do to ensure you’re reaching potential customers through mobile smartphones In our last post discussing mobile smartphones, we listed some astounding statistics on how rapid this technology is being adopted and how many users are projected to access the Internet through a smartphone in the coming years. Many of the facts and figures we found (…some of which listed in Part I) certainly provided compelling reasons to begin thinking about smartphone technology and its role in your online marketing strategy. In Part II, we’re going to delve in and examine the ‘how’…
 
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    SEO Solutions

  • Real Estate SEO

    Will Byrd
    25 Jan 2012 | 8:28 am
    SEO for Realtors and the Real Estate Industry If you’re a realtor then you probably been struggling for a couple of years.  This bad economy means that you’re probably looking at many ways to get your listings in front of as many interested buyers as possible. Real estate websites are typically templated, cookie-cutter sites that are not SEO friendly. 90% of people begin their search for real estate online so you must be able to reach that market effectively. This means being able to attract people from all over the country who may be interested in moving to your area plus…

  • Managing Your Online Reputation

    Will Byrd
    13 Jan 2012 | 9:09 am
    Managing Your Online Reputation   These days whether you have a brand or you’re an individual, managing your online reputation is very important. Before the days of the internet people would often have to rely on the opinions of the people they trusted before making any major purchases or decisions. Being trusted online if you’re promoting any kind of product or service is vital. The general public is far more informed where it comes to making purchases and maintaining a good reputation online will mean bring you more trust, and therefore more sales. So how can search engine…

  • Being Local Search Friendly

    Will Byrd
    19 Dec 2011 | 1:59 pm
    Tips to Making Your Website Local Search Friendly It doesn’t matter what you’re looking for locally most people have given up looking in that big yellow book.  Most older people’s eyesight is no longer up to it and besides I could rarely find anything I was looking for anyway. These days if you’re looking for something local 90% of people turn to a search engine. The results show you far more than a printed book ever could. You can get driving directions, hours of operation, special offers, coupons and even pictures and videos of the business.   Ten million…

  • Why WordPress?

    Will Byrd
    14 Dec 2011 | 8:53 am
    Why WordPress ?    There’s still some argument about who the daddy of blogging is, but since the first Web logappeared in 1997 over 100 million people have joined the revolution. Blogging platforms were tough to use at first but have quickly progressed into an effective way for people to communicate and market products. In the beginning, blogs were often attached to websites, they were not the separate entities they are today with their own domain names. WordPress is Free WordPress took over from Movable Type in 2004 as being the most favored web logging platform. There were…

  • Social Networking Metrics and Social Media

    Will Byrd
    9 Dec 2011 | 8:53 am
    Social Networking using Google’s Event Goals and/or the Klout System For marketing purposes social media can no longer be ignored.  It is an excellent method of engaging with an audience.  Although the use of social media has now taken on the role of a legitimate business marketing tool, it has to be treated the same way as one would a blog or website – it must be carefully set up and data must be collected and analyzed.  It may be a “free” platform but if your business spends hundreds of man-hours participating on social media, spends money on third…
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    Commerce Kitchen

  • Donkeys, Infrastructure, Love

    admin
    26 Jan 2012 | 5:25 pm
    At the Commerce Kitchen office we spend a lot of time coming up with weird metaphors for what SEO and web design would be if they were something done offline. Would they be construction? Remodeling? Housecleaning? Let me explain. You see, we’ve come across a pretty consistent problem among business owners, an understandable problem, but still a problem nonetheless. Many business owners want their websites and SEO to be a one-step process. Unfortunately (or fortunately, depending on how you look at it), web technology is constantly changing, updating, and improving. A website that you…

  • Infographic of the Week: Mixed Reviews

    admin
    13 Jan 2012 | 2:23 pm
    Ah, adult beverages. Here at Commerce Kitchen we look forward to Friday, not because it’s the weekend, but because we get to celebrate Wine Friday. Yep, that’s right. Every Friday we have wine and conversation, talking about week and what’s to come the following week. Wine Friday is a great opportunity to connect, unwind, and have fun. If you’re ever in the neighborhood, stop by Commerce Kitchen at 4pm on a Friday and come see what the hubbub is about. Which brings me to the infographic of the week. Created by Moxy Creative House, this infographic is pretty much, well,…

  • Our Friends at S&D

    admin
    11 Jan 2012 | 5:57 pm
    We recently started working with the Denver advertising agency S&D and we’re super excited about it. Check out their recent press release (and their new website!) about their updated brand and logo. FOR IMMEDIATE RELEASE Sadler & Dorchester re-launches brand with new name, new logo, new website. Denver-based marketing firm, Sadler & Dorchester, has changed its name to S&D and with that launches a new brand, logo and website. Denver, CO – December 1, 2011 – Sadler & Dorchester, a full-service marketing and advertising firm, today announced that it is…

  • Blogs and SEO

    admin
    4 Jan 2012 | 5:39 pm
    Ever since I started doing SEO I’ve had several friends contact me seeking help getting their blogs found in search. While I love meeting up with friends to discuss blogs and SEO over coffee (especially if they’re buying me a Crema cappuccino), I thought it would be a good idea to actually create a blog post about it so that they, and you, can refer to it when creating their own blogs. Blogs and SEO: The Best Platforms First of all, I believe WordPress is the easiest blogging platform for SEO, at least for now. While I love Tumblr, and I’ve been known to use Blogger, in my…

  • Managing Multiple Locations: Local SEO

    admin
    20 Dec 2011 | 6:00 pm
    Local SEO is one of the most important factors in the SEO world as Google places more and more significance on local signals and citations. SEOmoz had a great webinar last week on local SEO, with the gist of it being what we already emphasize every day with our clients: become active in your community (both online and locally), do great work, and don’t be afraid to share the love. However, it’s also important that citations of your address are accurate and consistent across the Internet. This is harder than it seems. Several sites–such as Google Places, Yelp, Yahoo Local,…
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    SEO Positive » Blog

  • Using Social Media To Improve Business Processes

    Lewis Austin
    26 Jan 2012 | 3:18 am
    Social media can be used to improve a lot of areas in your business, especially areas which directly involve your customers. If you have an active campaign and a great level of engagement with your followers, you will find many of these tasks easier to do with the use of social media. Detecting And Resolving Customer Complaints Finding and resolving complaints is very easy to deal with when using social media. The most easy would be twitter management to accomplish this. This is because you can run searches for your business name and receive all tweets containing your company name, this way…

  • Understanding The Benefits Of Social Media

    Lewis Austin
    25 Jan 2012 | 4:46 am
    Social media management of a marketing campaign can be extremely beneficial. These benefits are only gained in the long run and will not appear instantly.  A positive about social media is that it doesn’t cost a penny to get it started, although it does require a huge investment in time, which is why using a social media agency can be a huge weight lifted off of your shoulders. Many users on twitter are simply listeners and only want to receive updates from those who they are following without posting many updates themselves. The power users of Twitter, e.g. celebrities, companies and…

  • 3 Essential SEO Tips your website needs in 2012

    Dave Damhar
    24 Jan 2012 | 11:00 am
    Hi and welcome to my 1st Blog on SEO Positives new website! Each week I will be providing you with my digital marketing Top Tips on how your online business can stay ahead of your competitors! We look after some of the biggest clients on the internet, here are a few of them: promocodes.co.uk, luggagesuperstore.co.uk, voijeans.co.uk, partybritain.co.uk and spabreak.co.uk for more examples please see our case studies. 1.    Blogging Creating a Blog on your website is an essential part of your online marketing strategy and vital to keep your visitors engaged with news about your business.

  • Different Types Of Social Networks

    Lewis Austin
    24 Jan 2012 | 4:44 am
    Many social networks can be broken up into many categories and most networks fall into more than one category. Knowing what category a network is classed as is vital to plan out a social media management campaign and also to have a successful return on your social media efforts. There are seven main types of social network and every social service can be categorised into at least one of these: Blogs, Social networking services, Social media sharing, Social bookmarking, Social news services, Location based networking and Community building services. Blogs Blogs were one of the first forms of…

  • Choosing The Perfect Reporting Suite For Social Media

    Lewis Austin
    23 Jan 2012 | 10:05 am
    Social Media is a great way to brand your business, bring in new customers and so on. However the one problem with social media is that is really difficult to measure, unless you have the right procedures or reporting software in place. Step By Step Using a process to record progress is extremely time consuming. There are many different factors that must be measured and for a really helpful report on your campaign, stats should be measured daily to see what works, and what doesn’t. The more networks that your business is on, the more time you have to devote to making notes of new stats and…
 
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    Blind Five Year Old

  • Google+ SEO

    AJ Kohn
    20 Jan 2012 | 6:38 pm
    This comprehensive Google+ SEO guide covers every aspect and angle of Google+ and how it impacts search. My normal TL;DR has been replaced with a Google+ SEO Best Practices section located at the bottom of this post. I will be periodically updating this post (updated January 23, 2012) as things inevitably change. Please don’t hesitate to comment or contact me with observations or when certain features change. I also thank the many people (on Google+) who helped in the research phase of this guide. Google+ Search Most of the attention is on the integration of Google+ in Google search…

  • What I Learned in 2011

    AJ Kohn
    30 Dec 2011 | 3:03 pm
    Way back in 2007 I decided to strike out on my own and begin consulting. I had a number of clients and things were going well. The snag? I wanted to buy a house and banks were simply not loaning money to folks who didn’t have W-2 income. Well, they might but not to those who didn’t have 20% to put down and Bay Area housing prices made that difficult. At the time one of my clients was anxious to get me more involved and by early 2008 we agreed on an arrangement where I’d work three days a week as an employee, giving me the ability to pursue consulting the other two days. It…

  • 2012 Internet, SEO and Technology Predictions

    AJ Kohn
    27 Dec 2011 | 4:08 pm
    It’s time again to gaze into my crystal ball and make some predictions for 2012. 2012 Predictions For reference, here are my predictions for 2011, 2010 and 2009. I was a bit too safe last year so I’m making some bold predictions this time around. Chrome Becomes Top Browser Having already surpassed Firefox this year, Chrome will see accelerated adoption, surpassing Internet Explorer as the top desktop browser in the closing weeks of 2012. DuckDuckGo Cracks Mainstream Gabriel Weinberg puts new funding to work and capitalizes on the ‘search is about answers’…

  • Delicious Turns Sour

    AJ Kohn
    19 Dec 2011 | 12:23 pm
    In April, the Internet breathed a sigh of relief when Delicious was sold to AVOS instead of being shut down by Yahoo. In spite of Yahoo’s years of neglect, Delicious maintained a powerful place in the Internet ecosystem and remained a popular service. Users were eager to see Delicious improve under new management. Unfortunately the direction and actions taken by Delicious over the last 8 months make me pine for the days when it was the toy thrown in the corner by Yahoo! Where Did Delicious Go Wrong? I know new management means well and have likely poured a lot of time and effort into…

  • Author Stats

    AJ Kohn
    15 Dec 2011 | 2:19 pm
    Yesterday Google launched a new Authorship home page and Author stats within Google Webmaster Tools. The continuing emphasis on Authorship is a clear signal of the importance of this feature within Google. Before reading up on Author stats, take a moment to learn how easy it is to implement Google authorship on your site or blog. Author Stats Author stats is available directly from the home page of Google Webmaster Tools under Labs. Click on Author stats and you’ll see statistics for pages for which you are the verified author. I’m showing you page 2 of my own Author stats in part…
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    Skyrocket SEO

  • How to craft high-conversion outreach emails

    James Agate
    26 Jan 2012 | 6:20 am
    Outreach emails are probably one of the biggest challenges faced by SEOs. In this post, I will run through how we write ‘high-conversion’ outreach emails. By conversion of course I mean getting them do take the desired action. It all starts with a mindset… Don’t be afraid of email – you will get some people [...]

  • The Ultimate List of Link Building Tactics

    James Agate
    23 Jan 2012 | 6:32 am
    My aim here is to create an ultimate list of link building tactics to: Help those that are new to link building to get started Inspire anyone wanting to explore new link building tactics Please add your own tactics, include a note and be sure to vote for others that you like. Please also help [...]

  • Linkbuilding Outreach…Setting yourself up for success with the right toolset

    James Agate
    18 Jan 2012 | 5:13 am
    inkbuilding outreach  – building relationships, selling content concepts, lateral thinking and the dozens of other things involved – it has to be one of my favourite things about being an SEO. Some days it can be pure frustration though – nobody getting back to you, posts going live that have broken links, bloggers breaking their [...]

  • How to Create a Top List that Goes Viral

    James Agate
    11 Jan 2012 | 6:41 am
    Almost on a daily basis, I see people trying to reinvent the linkbait wheel, constantly looking for new formats of content. Whilst I’m all for innovation and progress, there is something that can be said for utilising tried and tested methods of audience attraction and link development. Top lists are one of those tried and [...]

  • SEO in 2012 – What should you be doing?

    Liam Veitch
    9 Jan 2012 | 4:58 am
    Editor’s Note – The following is a guest post from Liam Veitch, the SEO Lead from Tone Agency. Liam approached me with a guest post to start 2012 off with here on the Skyrocket SEO blog and he has really pulled out all the stops to provide a valuable and really interesting piece so I [...]
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    blueclaw.co.uk

  • The Top Sporting Clubs and Individuals on Twitter Part 2

    Chris Taylor
    25 Jan 2012 | 5:52 am
    Part 2 into my investigation of the top official sporting clubs and individuals on twitter, sees county cricket, basketball, ice hockey, speedway teams and snooker players given a low down. Previously I had looked into the top official sporting clubs in Football, Rugby League, Rugby Union, whilst I’ve also done the top 5 ranking male [...]

  • Mobile SEO Strategies for Small Businesses and Big Brands

    Kirsy Hulse
    17 Jan 2012 | 6:20 am
    2011 was a big year for mobile, with Google mobile searches up by 400% on the previous year. In 2009, circa 7.8% of mobile users were searching on their phones, with the majority of these being based around social networking sites, blogs and location based searches such as ‘things to do in..’ and ‘restaurants in…’. [...]

  • Is your SEO Company Damaging your Backlink Profile? Tips for 2012

    Martin Woods
    10 Jan 2012 | 11:40 am
    Top five tips for 2012 to avoid having your domain blacklisted We all know in SEO that links are a major part of SEO and that Social Media plays an important part of this as ‘Social Noise’ is treated as links by Google. However, do you know exactly what your SEO company is doing with [...]

  • Online Marketing Copywriter Jobs Leeds Vacancy

    Fergus Clawson
    9 Jan 2012 | 7:57 am
    Online Marketing Copywriter We are looking for a copywriter with previous experience to join our Leeds-based office. You will bring your existing copywriting skills and online marketing experience to help build the online presence for a variety of clients in the Blueclaw portfolio. Reporting to the SEO Manger, you’ll be organised, imaginative and committed to [...]

  • Link Builder Analyst Job Vacancy

    Fergus Clawson
    9 Jan 2012 | 7:53 am
    SEO Link Builder Due to expansion we are looking to recruit a number of link builders to the Blueclaw team. Reporting to the SEO Manager you will work as part of a team building relationships with webmasters of 3rd party websites to acquire backlinks. This position is suitable for those without previous experience, however previous [...]
 
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    waithash.com

  • Why Twitter Will Play a Great Role in The Events of 2012

    waithash
    31 Dec 2011 | 4:29 pm
    No doubt, Twitter has flattened the world like a pancake. Never in the history of the world has a single tool made it so easy for folks word-wide to connect, engage, and share knowledge and Information. The year, 2012 will be a defining year in many ways. Not less than 59 countries of the world including Russia, USA, China, France, Kenya  and many others will be holding elections. Twitter will play a critical role in these elections in determining the winners. In 2012, Twitter will be at the centre of learning, business and social networking.  I expect this tool to gain more acceptance,…

  • Evidence Shows that Social Media Tools Affect our Ability to Concentrate.

    waithash
    14 Dec 2011 | 7:51 am
    Scientists are keen on studying the effect that social media has on a human brain. Social media tools such as Twitter, Facebook, Youtube, Blogs etc have a profound impact on the way we think and relate. This infographic shows that there is evidence to suggest that social media tools affects our ability to concentrate.  We now have a shorter attention span than before because of too much use of these technology gadgets which at times results to addiction and insomnia for some people. Infographic by Assisted Living Today. Thanks to them.

  • Why Great Content and SEO Combined Works Magic

    waithash
    29 Nov 2011 | 1:00 pm
    Content has always been the King for Inbound Marketing. Great content in a website attracts organic traffic, referrals and back links from other sites. But Content without SEO is like having a delicious meal without some salt. SEO adds taste and Colour to great Content which is key for enabling Search engines to rank a site higher than others, thereby getting the attention of Internet Users. Below is an Infographic that explains the impact and value of integrating a Content Strategy with Search Engine Optimization efforts.

  • Are Companies Wasting Their Money on Social Media Marketing?

    waithash
    17 Nov 2011 | 6:32 am
    The latest research by TNS appears to pour cold water into advocates and proponents of social media as an effective tool for online marketing.  The research reveals that businesses are wasting time and money trying to reach people online without realising many consumers resent big brands invading their social networks. The findings were revealed by TNS’s Digital Life study, the most comprehensive view of how more than 72,000 consumers in 60 countries behave online and why they do what they do.  Here is the full report (pdf). But a little delving into that report brings out some profound…

  • Should Kenya Military Officers be active on social media while on the battle-field?

    waithash
    14 Nov 2011 | 12:29 pm
    Social media enables users to engage in conversations, inter­act with followers and develop relationships. But to what extent should those who do sensitive jobs such as the military, police, and intelligence agencies use social media? As I write this, Kenya Armed forces are engaged in a battle to wipe out Alshabaab in Somalia. The Kenya Defence Forces (KDF) through its spokesman @MajorEChirchir is regularly giving updates on the progress of the war. It is very possible and there is evidence to suggest that some armed officers are actively  using Twitter, Facebook, and Flickr while on the…
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    Simple SEO

  • Google Plus Optimization

    Sean
    25 Jan 2012 | 8:58 am
    Google Plus is gaining momentum now more than ever – especially with the SEO world. It is continuously becoming a major factor – especially now that Search Plus Your World has rolled out. Google Plus Optimization isn’t so far from being an SEO technique that we can all use. Search Plus Your World has changed the search landscape – making Google + a very powerful factor in Google search. At that, you should really put effort and focus on optimizing your Google Plus. Otherwise, you could get behind the Google shift – from links to social. For this entry’s…

  • How Google Search Plus Your World Affects SEO

    Sean
    18 Jan 2012 | 5:00 am
    Google is now undergoing a major change in their search engine as they implement ‘Search Plus your World’ – it is simply integrating Google + into their search engine algorithm in order to serve it in their search engine results page. Social Takes Center stage We can see social having a bigger part in the search engines. It’s slowly but surely creeping in and taking center stage. There have even been news that social is the new linkbuilding – and that linkbuilding is dead (which is simply not true). Search Plus your World takes social one step further into its…

  • How to Guest Post Effectively on a Blog

    Sean
    12 Jan 2012 | 3:37 am
    Guest posting is a very powerful linkbuilding technique. Basically in a guest post, you have full control. You can direct the title tag, anchor text of your backlink, number of words, images, author bio, etc. Let me show you where you have to start Looking Out First thing’s first. You have to look for blogsites where you can guest post in. Usually this is done through link prospecting. If you have established your list of blogs where you want to be heard, it’s now time to look for a way to get in touch with the webmaster. Building Bridges If you want to let your voice be heard,…

  • Relationship Link Building

    Sean
    5 Jan 2012 | 12:04 am
    This is arguably the most powerful linkbuilding technique there is. Having great relationships around you to availably help you out in your linkbuilding efforts is a priceless arsenal to behold for any linkbuilder. The idea is simple. This entry is part of the SEO Hacker School series: Linkbuilding Techniques Give and Take All relationships start with something – usually a conversation. As a linkbuilder myself, I always make it a point to communicate with the thought leaders in my niche – usually just for the heck of it. Talking with a friend doesn’t have to have any motive…

  • News Release Linkbuilding

    Sean
    26 Dec 2011 | 12:33 pm
    I’m sure along your SEO journey,  you’ve most probably already encountered news release. This linkbuilding technique is usually a great way to attract links through other publishers and press release websites. And as you well know, other publishers and press release websites can generate a lot of buzz – and they usually have good PageRank juice to boot! This entry is part of the SEO Hacker School series: Linkbuilding Techniques It all Boils down to Content Again, the thing you need to start with is having a good, solid content that is newsworthy. Usually this content has to…
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    Ontolo blogs

  • Free Ontolo Link Building Training with Market Motive

    admin
    17 Jan 2012 | 2:42 pm
    In the early 2000s, Todd Malicoat and I crossed paths a few times before finally meeting and getting a few good conversations in at SES Chicago in December of 2006. Todd had started consulting a bit before I had, but there seemed to be something unique about him. Something told me we might end up discovering some unique similarities… He’d developed a reputation as an all-star link builder, was working on his own and, at that point, was en route to residing in San Francisco. Things were happening for him and, soon, they’d be happening for me as well. We kept casually in touch over the…

  • 4 New SEO+Link Building Tools, 3x the Campaigns, 2x the Link Prospects, 1 Simple, Easy-to-Use Interface

    admin
    15 Nov 2011 | 3:26 am
    We have now released an entirely new design to the Ontolo Toolset for quickly discovering relevant, valuable and high-quality link prospects very, very easily. Click Here to Learn More About the New Version of the Ontolo Toolset → Interested in more details on the additional changes? Here goes... Major Campaign Upgrades: All campaigns now get at least twice as many prospects, up to 50,000 new link prospects per month. All campaigns now get at least three times as many campaigns as before, up to 25 campaigns per account. If you need more, don't hesitate to contact us and we can design a…

  • A Short Story for You. +Ontolo V4 Screenshots & Details.

    admin
    11 Nov 2011 | 2:29 am
    A short story for your Friday... In the late 1800s, the Japanese Zen master Nan-in was approached by a western professor who wanted to discuss his understanding of Zen. Nan-in kindly obliged. When this particular, well-studied professor of philosophy met Nan-in, the professor began talking at length about what he knew and understood of Zen. As the professor talked, Nan-in quietly prepared and began pouring the professor a cup of tea. And as the professor continued on and on, Nan-in kept pouring. And pouring. And pouring. And pouring. Nan-in kept pouring until the tea was running over the…

  • Preview: Ontolo V4 Screenshots & Service Upgrades

    admin
    10 Nov 2011 | 9:34 pm
    V4 of the Ontolo Toolset is being released next week, the week of November 14th. We're way stoked.read more

  • I'm Sorry. I Messed Up.

    admin
    9 Nov 2011 | 10:08 am
    When I realized my mistake, I noticed a deep, sinking feeling that you might get coming home from Spring Break to find out that your parents had seen you on a Girls Gone Wild commercial. So I'll get to the point.... I've been doing a poor job of giving you what you really, truly need as a link builder. For some reason, I thought I knew what you wanted better than you did. Because of that, we've built some of the most complex link building tools in the industry. So complex, in fact, that if you've tried to use some of the tools, you might have had a hard time finding the links you…
 
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    Christy Correll

  • Online Marketing Shows Up at Local Parade

    Christy Correll
    25 Jan 2012 | 11:45 pm
    Even though I am constantly reminded as an online marketer that conversions are what count, I sometimes lose sight of the fact that promotions don’t have to be high-tech to be effective. This hit home for me at last week’s Marade for MLK, Jr. Day here in Denver. I didn’t see a lot of QR codes or any flashy technology being used to get the word out about the many important causes being spotlighted at this event. What I did see was a high school student (pictured above) directing parade watchers to online information about Colorado ASSET with a simple poster. She kept her…

  • If You Can’t Say Something Nice About a QR Code, You Shouldn’t Use One at All

    Christy Correll
    15 Nov 2011 | 3:12 pm
    While strolling through my hood the other day, I was excited to see a couple different realtors incorporating QR codes into their street-level marketing campaigns. Until I realized that they were just posting them without directions, like QR codes are things everyday folk know what to do with when they stumble upon. News Flash: Although QR codes are becoming more commonplace in everyday life, we just aren’t there yet, Denver realtors. Sorry. But the day is coming. Soon! Before you know it, Jane Doe will know what to do when she bumps into a QR code in her hood — just like she…

  • Adventurists Prepare for 10,000 Mile Road Race to Benefit Homeless Kids in Mongolia

    Christy Correll
    9 Jul 2010 | 1:55 pm
    A pair of London-based adventurists with big hearts are giving new meaning to the phrase “summer road trip.” Nick Harvey, 29, and Maria Novatschkova, 31, will embark on their 10,000-mile adventure from London to Ulaan Baatar, Mongolia, to raise money for Mongolia’s homeless children on July 24. ”Team Wanderlust” will join some 350 other teams from around the globe in the 2010 Mongol Rally to raise money for the Christina Noble Children’s Foundation. Funds raised will support the Blue Skies Ger Village in Mongolia, which houses abandoned or homeless children…

  • Google Explains the Caffeine Update

    Christy Correll
    9 Jun 2010 | 10:58 am
    Google’s Matt Cutts explains the Caffeine Update (which has FINALLY and COMPLETELY live) in this interview with Danny Sullivan at SMX Advanced. A synopsis of how Google indexes documents via Caffeine is also posted on Google’s official blog. Google Explains the Caffeine Update is a post from: Online Marketing Jill of All Trades, the blog of Denver-based SEO/Writer Christy Correll.

  • Professional Video Gamers’ Bodies Comparable to 60-Year-Old Chain Smokers, Study Says

    Christy Correll
    8 Jun 2010 | 10:47 pm
    University of Essex Throws Away Undisclosed Amount of Research Dollars in Attempt to Determine if Top Gamers are as Fit as Pro Athletes A recent study conducted by the University of Essex compared top gamers’ psychological and physical health to that of professional athletes. It concluded that while the “mental sharpness and psychological health of the “cyber-sportsmen” was similar to that of the “real” athletes, their fitness levels were shockingly low. The study cites the example of a leading gamer in his twenties who had a slim, athletic physique yet had…
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    Nick LeRoy

  • What “Red Flags” Do You Look For When Link Building?

    Nick LeRoy
    19 Jan 2012 | 10:19 am
    This weeks discussion is an extension of my post from last week about buying links successfully.  I want to know what your “red flags” are when you build links.  I’m not concerned whether your purchasing them, trading them or even receiving them “naturally”.  What kind of factors would concern you enough to warrant attempting to remove an existing link to your website or just avoiding the link opportunity all together? Below are a couple “red flags” in my book that what would scare me when looking to build one off links. Websites that aren’t…

  • Dear Google, How To Buy Links And Get Away With It

    Nick LeRoy
    9 Jan 2012 | 9:49 am
    picture courtesy of FLICKR Let’s first get the facts straight.  I’m not a “white hat” nor “black hat” SEO I’m a “do what it takes to rank” SEO.  With that said a couple weeks back I was cruising through my Twitter timeline where I read a tweet from someone asking why everyone posts the same crap about “X SEO tactics to avoid“.   This tweet was followed up with a comment along the lines of “it would be much more interesting if someone posted about getting away with X black hat tactics”.   In addition a lot of…

  • How Would You Spend $500 For Your Websites SEO?

    Nick LeRoy
    27 Dec 2011 | 12:28 pm
    This weeks discussion is a hypothetical spending scenario.  I’ll lay out the scenario and you guys have fun saying  how you would go about spending $500 “e-bucks” to get the best results. Your website is brand new so no age, authority, or existing links exist (unless you’re using your budget to purchase a domain). The end goal is to make a recurring monthly income – this can be via Adsense, affiliate marketing, E-books or any other way you want to monetize a website. No rules for tactics used but a strict budget of $500.00 is enforced. You can assume you…

  • A New Direction For 2012

    Nick LeRoy
    20 Dec 2011 | 9:20 am
    It seems like each year around this time I’m posting something that changes the direction I take with this site and even my SEO career.  Once again i’m expecting some changes in 2012 starting with this site.  You may notice that my posts are becoming a little less frequent and that’s because I’m looking to get out of SEO consulting as a side gig.  I am already doing SEO 40 hours a week for my day job and have decided that my “off” time is better served playing with my new little boy and working on my own side projects I have a personal interest in.  Now…

  • Is It To Your Advantage To Block SEOmoz, Raven & Majestic Link Analysis Tools?

    Nick LeRoy
    12 Dec 2011 | 7:51 am
    flickr credit This weeks discussion is one based off the knowledge that no free back link analysis programs exist anymore.  The ability to freely dissect and replicate competitor link profiles ended when Yahoo Site Explorer (YSE) died last month.  The alternative to YSE are paid solutions such as SEOmoz, Raven or MajesticSEO.  With that said is it in your best interest to block these link analysis tools from spidering your website?  Each one of these tools are not affiliated with a search engine so it won’t have a direct effect on your search results.  Allowing these spider bots…
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    Online Marketing Blog

  • Quality Content Equals Better Search Engine Visibility

    George
    9 Jan 2012 | 10:44 am
    For the last few years, we have seen a lot of articles based on “Content is King” and the situation still continues and more vigorously. Good and quality content still holds a prominent role in the success of your search engine optimization campaigns and it seems that the importance of great content on website has increased in the last few months, and that is mainly after the Google Panda effect. Google Panda effect have clearly defined the need for unique and quality content on the website and had started ignoring websites with poor and duplicate content. I have come across…

  • SEO Clerks – The SEO Gig Site for Webmasters

    George
    5 Jan 2012 | 5:40 pm
    If you are a webmaster or an online marketing professional, you might have always come across various micro SEO job requirements for your website. You might also have looked to micro SEO jobs, so that you can earn those extra bucks. There are a lot of micro job sites or gig sites which offers micro jobs, but it would be a difficult to fulfill tour niche requirement as most of the micro jobs are general sites and are flooded with a lot of gigs from various categories. Most of the general micro jobs sites have a fixed rate for both service providers and freelancers which makes these sites least…

  • Webmaster Talk Forums – An Ideal Help Center for Upcoming SEOs

    George
    4 Jan 2012 | 5:54 am
    Online forums are always a source of acquiring knowledge for all type of professionals. In SEO also there are a lot of forums which helps the SEOs to gather more knowledge and clear their doubts regarding various aspects of search engine optimization. SEO forums are one of the best ways to learn SEO by yourself, as a lot of experts would be available on the forums and they could easily solve your queries and issues related to SEO. People come to webmaster forums to get an idea about new search engine updates, new way to tackle SEO issues and other information about latest software and tools…

  • 7 Useful Keyword Research Checklist

    George
    3 Jan 2012 | 3:54 am
    Keyword research is the most integral part of your SEO campaign and the keyword research plays an influential role in determining the SEO success of any website. Websites which have been optimized with a well-researched keyword set is sure to go up in the search engine rankings, where as a website with a poor keyword research would find it difficult to reach anywhere in the search engine rankings. Keyword research comes in the initial phase of an SEO campaign and make sure that keyword research is carried out in the best way for your website’s success. Since the SEO industry is growing…

  • Three Major Types of Goals in Google Analytics

    George
    2 Jan 2012 | 6:08 am
    In Google Analytics, goals are one of the best features that allow us to go deeper into a website’s traffic performance and fix any possible issues. It helps you to track how users go through various pages or sections of your website. Goals help us to see how users travel once coming on your website or how users are reaching a particular section of your website. Setting up goals with Google Analytics also helps you to make sure that the visitor has done what you would like them to do on your website. For example if you have a shopping cart then your ultimate aim is to make the users…
 
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    Haden Interactive

  • 10 Quick Linkbuilding Ideas

    Rebecca Haden
    27 Jan 2012 | 2:48 pm
    Search engines know that they can’t make judgements about quality of websites as well as humans can on some levels. Bing doesn’t know how beautiful your pictures are, Google can’t gauge the lyricism of your writing or the accuracy of your information. Because of this, the major search engines use links as part of their ranking systems. Each link given to your website by a human being is a vote of confidence, showing that your website is valuable. Links can also drive traffic to your website. If your site is excellent and useful, people will give you links. Eventually, your…

  • Creative Navigation

    Rebecca Haden
    26 Jan 2012 | 10:28 am
    In general, your website’s navigation is not the place to show off your creativity and ability to think outside the box. I always think it’s like an elevator. You step into the elevator and find a cool slideshow on the wall, or a quilted and beaded interior, or a dropped ceiling with interesting lights and you’ll be wowed by the creativity of the designer. You step in and have to hunt for the buttons and you’ll be irritated. Just so, the navigation of your site is not generally the place to impress people with your flair. It’s the place to anticipate where…

  • McDonald’s Should Have Seen It Coming

    Rebecca Haden
    25 Jan 2012 | 3:48 pm
    McDonald’s, purveyors of cheeseburgers to billions, is most famous online today for their error in judgement on Twitter. They invited people to share their “McDstories” and were inundated with negative tweets. The #McDstories hashtag was actually intended for McDonald’s suppliers, who were supposed to weigh in with touching tales of the pride they take in the potatoes they grow (the only actual example I’ve seen) and stuff like that. Instead, they got stories about fingernails in the food and attacks on the wholesomeness of their goods. I’m not a…

  • The Future of Retail — Online

    Rebecca Haden
    24 Jan 2012 | 8:11 am
    Deloitte has a new report on retail out, and it’s all about the internet. “Stores are now becoming just one part of a larger, more connected customer experience,” says Deloitte. Pointing out that nearly half of consumers surveyed used their smartphones in stores as part of their shopping trip — to check prices at a competing shop, for example, or to read online reviews of a product before buying — Deloitte recommends that retailers bring the online experience into their stores. Retailers, the consulting giant says, should offer wi-fi to enhance those…

  • Your Online Marketing Calendar

    Rebecca Haden
    23 Jan 2012 | 3:42 pm
    Al Lautenslager wrote about Developing Your Marketing Calendar over at Entrepreneur, explaining that it’s not too late to prepare your marketing calendar for this year. The best time, he explains in this and other articles, is before now, and the next best time is now. If you have a marketing calendar, your online marketing should also be on that calendar. You can list the promotions your company plans and then note before they arise that you’ll want to blog, tweet, and otherwise share the news about them. You can schedule out your online press releases and linkbuilding pushes.
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    Oban RSS Feed

  • New Kids on the Blog – International Social Media in 2012

    17 Jan 2012 | 11:21 am
    New Kids on the Blog – International Social Media in 2012 Following on from our social predictions for 2012 last week, we thought we'd take a look at some of the new innovations in international social media and highlight some of the “one's to watch” this year. Last week, Baidu followed in Google’s footsteps by launching a social media driven recommendations feature for its search engine.  According to thenextweb.com, Baidu users can now rank search results with a thumbs up. The feature is similar to Google’s +1 rating system and is also linked to social bookmarking site Baidu…

  • Social Media: Predictions for 2012

    12 Jan 2012 | 10:15 am
    Social Media: Predictions for 2012 Following on from our social media roundup at the end of 2011 let’s take a glimpse at some of the predictions for the social sphere in the next 12 months. Over the past 2 years social networks have become unstoppable behemoths overtaking many of the top portals and search engines as the place where people search. Last year they enabled people to start riots and topple governments, but most importantly became the first place where news breaks globally. In 2012, the online landscape is going to become more crowded. Google+ is looking to challenge the…

  • International Digital Forum event 21st November 2011 - IAB

    13 Dec 2011 | 7:17 am
    International Digital Forum event 21st November 2011 - IAB Thanks so much for all those who attended the inaugural event on Monday 21st of November. We had a packed audience and an excellent line-up of speakers covering lots of great areas. Multilingual SEO and Global E tail with IMRG Cultural Conversions with Globalmaxer, International Mobile with Sponge International Email with Pure360. The feedback has been excellent and extremely positive which lends well to running the next event in April. We already have speakers and visitors signed up for the next IDF, but we’re always looking for…

  • International Social Media: A 2011 round up

    13 Dec 2011 | 6:48 am
    International Social Media: A 2011 round up We have only few weeks left until the end of 2011, we thought we’d take the chance to round up some of the most exciting and significant developments in the sphere of international social media in 2011. Over the last six months, Libya became the Facebook’s fastest growing country in terms of percentage increase in national users. The North African country has gone up 588.86% with Facebook users rising to 316,000 in only six months. According to The Guardian, the political events in Libya, Tunisia and Egypt brought about “Twitter…

  • The State of E-Tailing in Germany: 2011

    13 Dec 2011 | 6:32 am
    The State of E-Tailing in Germany: 2011 Despite the floundering Euro-zone economy – the German ecommerce sector is in rude health. Germany currently has the largest online population in the EU - there were more than 50 million German Internet users in late 2010 and this year, the online trade in goods in Germany increased by about 17% to €21.48 billion. 2011 is the first year that revenue from e-commerce has broken the 20billion euro turnover mark and outstripped traditional mail order sales by 10%. Clothing and sporting goods were by far the most popular product category in German B2C…
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    Zazzle Media

  • How to Become a Content Rockstar

    Simon
    19 Jan 2012 | 6:40 am
    In our quest to become experts in all the different areas of SEO, we read an awful lot of ebooks, articles and the like, all of them insisting that they have the magic ingredients that can convert anyone from a content leper to a social messiah. One of the e-books that’s been earning quite a [...]

  • Google ‘Search plus Your World’ and SEO Implications

    Simon
    11 Jan 2012 | 10:46 am
    Dubbed the most radical transformation ever, Google’s “Search Plus Your World” is causing a stir in the world of SEO – so what’s it all about? Google has just released its latest update, a change many are dubbing ‘the greatest ever transformation of its search results.’ Fighting talk indeed. So, why is it so transformational? [...]

  • Content: The Future of SEO

    Chris White
    3 Jan 2012 | 10:17 am
    “You should get a blog for your site.” “It’s important to have regular content going live.” “Google loves regular, original content at the moment.” Three phrases that have been used more than any other in relation to search engine optimisation in the past few months since Google’s Panda update changed the emphasis. But what many [...]

  • We are Hiring – Social & Content Marketing Executive

    Simon
    16 Dec 2011 | 6:05 am
    Zazzle is on the up and in preparation for a number of new client campaigns we are on the lookout for a Social Media and Content Marketing Executive or Director to join our team and help us curate awesome content around the web. Those interested can call us on 01778 382713 or email info@zazzlemedia.co.uk for [...]

  • 2011 – A Year in Inbound Marketing

    Simon
    15 Dec 2011 | 9:30 am
    12 Months of Digital Marketing Highlights by the Best Brains in the Business…   It’s December. The time of year when every SEO gets all misty eyed and reflective about what the last 12 months have brought and taught our industry. But while end-of-year round ups can get a little tedious and mundane we still [...]
 
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    Fresh Egg SEO Blog

  • Friday Social Round Up: Snickers in a twist, Bayern Munich interesting new signing, How Pinteresting.

    Nazilla Allahiary
    27 Jan 2012 | 6:22 am
    Snickers in a twist The Advertising Standards Authority (ASA) is currently investigating confectionary kings Mars after they used entertainment and sports stars to advertise its Snickers chocolate bar on Twitter. The company paid Katie Price, Rio Fer...

  • Fresh Egg hosts VBUG South User Group

    Laura
    27 Jan 2012 | 3:23 am
    Fresh Egg was pleased to host VBUG’s southern meet-up last week as part of our new community events programme. VBUG UK is a developer group covering VB, C#, .NET, SQL Server, and related development tools. It was founded in 1994, and is the lea...

  • Russell McAthy – A Man of Taste

    David Showell
    27 Jan 2012 | 1:46 am
    Senior Account Strategist Russell McAthy has some rather exotic tastes when it comes to food, and has sampled the varied delights of such delicacies as alligator, kangaroo, baby scorpions and even bull’s private parts in the past. Here in Worthing,...

  • Fresh Egg headline sponsor for #BrightonSEO!

    Adam Stafford
    24 Jan 2012 | 3:16 pm
    We’re very excited to continue to be involved with BrightonSEO this year, but on a whole new level – as headline sponsor! Having been part of BrightonSEO since its inception – to us – it’ll always be one of the highlights in the South’s b...

  • Google Search Plus Your World

    Russell McAthy
    23 Jan 2012 | 5:05 am
    There have been some great posts already written on this topic after Google’s announcement of its new search facility earlier this month. Although the change was only implemented on Google.com (the US version of the homepage) there is no doubt Goog...
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    WordPress.com News

  • Chrome Users: Try the WordPress.com Extension

    Christopher Finke
    27 Jan 2012 | 1:54 pm
    Want to receive WordPress.com notifications instantly, even when you’re not on WordPress.com? Add the new WordPress.com extension for Chrome and as soon as you get a new follower or a new like on one of your posts, a notification will appear in your browser: Simply click the icon to view your latest WordPress.com notifications: Start following new blogs without visiting WordPress.com The Chrome extension also makes it easy to follow sites from your WordPress.com account by displaying a Follow button whenever you’re browsing a site that has an RSS feed. Clicking the Follow button…

  • Your Stats Have a New Home

    Andy Skelton
    26 Jan 2012 | 10:46 am
    Are you addicted to checking your site stats? You are not alone. The stats dashboard has always been one of the most popular admin screens. It’s gratifying to know that people are visiting your place online. With the WordPress.com front page evolving into a one-stop shop for posting, exploring, following and reading blogs, it seemed natural to put your blog stats there, too.  Stats are becoming more and more about interacting with your readers and other bloggers. You’ll still see your summary stats and chart on your main dashboard, and the full stats page in your dashboard will…

  • Reblogging is Back!

    Erica Johnson
    22 Jan 2012 | 1:27 pm
    As we mentioned last week, you can like and reblog posts directly from your reader, which displays a stream of all the updates published on all the blogs you follow from your WordPress.com account. We’ve also brought the reblog button back to the toolbar that appears at the top of the screen when you’re logged into WordPress.com. Note that you’ll only see the like and reblog options while you’re looking at individual posts. For example, you’ll see this on the left side of your toolbar while viewing http://en.blog.wordpress.com/2012/01/20/read-blogs: And your…

  • New Theme: Newsy

    Philip Arthur Moore
    20 Jan 2012 | 12:18 pm
    It’s been an extra big week in the news ’round these parts, so much so that the launch announcement of our latest premium theme seems like an extra extra good way to headline our Friday. Newsy is a versatile business and news-friendly theme that offers up to ten different layouts, four footer columns, custom link and accent colors, and a custom site header. Brand and content-focused editorial teams will love publishing with this theme. Newsy: Home Page Designed by Themify, Newsy comes with an impressive set of Theme Options that afford you a great deal of flexibility with how you…

  • Read All Your Favorite Blogs in One Place

    Erica Johnson
    19 Jan 2012 | 6:04 pm
    If you feel like it’s a chore to keep up with all your favorite blogs, you can now read posts from all the blogs you follow (even the ones that aren’t on WordPress.com!) in one convenient place on the WordPress.com home page: Your reader displays all the posts across all the blogs you follow in the order they were published, with the most recent content appearing at the top. You’ll see an excerpt of the introduction to each post, the first image in the post, and thumbnails of any other images that the post contains. You can even like and reblog WordPress.com content directly…
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    State of Search

  • Your Influence (and Klout Score) is Worth Money

    Bas van den Beld
    27 Jan 2012 | 10:56 am
    As you may know I am not a big fan of Klout or the services like Klout. Simply because it in most cases gives people the wrong impression of influence. You can be an influencer with a low Klout score or you can seem to be an influencer because you may have a high Klout [...] Related posts: Oh My Klout has Dropped! Who cares, Klout is for the Lazy People It’s All about Authority Building, but how? Creating a score card to identify the best markets for your global markets – International Search Summit

  • Friday Talk: Wil Reynolds Keynote at Affiliate Summit East 2011

    Bas van den Beld
    27 Jan 2012 | 9:10 am
    Wil Reynolds is one of the most appreciated experts in the search industry. Wil spoke at the Affiliate Summit last year in New York. His keynote was insightful and had some nice learning elements in it. Enjoy, oh and skip the  first 6 minutes which only has some practical information about the Summit in it. [...] No related posts.

  • Google+ Now Available For Teenagers

    Michel Wester
    27 Jan 2012 | 3:01 am
    Bradley Horowitz, Vice President Product Management Google+, has announced that teenagers are now allowed to sign up for the network. This means that Google+ is now open to a whole new group of potential users because before this announcement you’ve had to be at least 18 in order to join. In most countries you now have [...] Related posts: Google Plus circles you can actually use (infographic) Welcome to 2012, Here We Go! Google Plus Links Now Officially in Google Social Search

  • Google Confirms Panda Update 3.2: A “Data Refresh”

    Bas van den Beld
    26 Jan 2012 | 11:34 am
    SEO’s have been noticing fluctuations again over the past week or so, suggesting that another Panda Update might be around the corner. Today Google has confirmed to SearchEngineland they indeed have done a new ‘Panda Update’, which is numbered as being Panda Update 3.2. Searchengineland says Google has confirmed that they have done a ‘data [...] Related posts: Google’s Panda Update Rolls Out World Wide Did Google Turn Back Panda 2.5? Facebook Profits from Panda Update in Germany, Ciao Loses

  • No easy answers to an age old problem

    Peter Young
    26 Jan 2012 | 7:59 am
    What started as an innocuous article on a regional publication, last week provoked a lot of debate on both sides of the pond around the age old SEO subject of integrity. The article in question related to a SEO company based here in the UK who had released a press release claiming to be the [...] Related posts: The Problem with Testing in SEO Isn’t Online Shopping Supposed To Be Easy? A Perspective on the SEO Industry
 
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    An SEO Company

  • Irony. Can you see it?

    Bob Jones
    15 Jan 2012 | 10:57 pm
    Twellow is a directory of public Twitter accounts, with hundreds of categories and search features to help you find people who matter to you. 1. 2.

  • Stop SOPA and PIPA WordPress Plugin

    Bob Jones
    13 Jan 2012 | 6:52 am
    With all the commotion around the SOPA and PIPA bills in the US Senate and House, I thought I’d make a small contribution in the form of a WordPress plugin, which will allow you to schedule a date and timeframe in which ALL incoming traffic will get redirected to http://americancensorship.org/ where people can sign the petition against these bills. (Download here) Screenshot: The Senate is scheduled to vote on the internet censorship bill on Tuesday, January 24th, and unless we can find 41 senators to block the vote, it is going to pass. Watch the video down below to get a better…

  • SEO Resolutions for 2012

    Bob Jones
    14 Dec 2011 | 5:25 am
    It’s been a busy year for me, and that means I didn’t get around to do all the things I wanted to do. So here’s a 2012 resolutions list to remind myself what I want to achieve in the new year. Become Google Adwords Certified because Adwords seems to become a bigger part of my business. More often than not, new clients not only want an SEO solution, but they’re also looking to get their Adwords campaigns managed. While I do have good working knowledge of the Adwords product, I’m sure that getting a certification will help me tremendously in creating fully…

  • New Youtube Design adds Nofollow

    Bob Jones
    13 Dec 2011 | 2:01 am
    Just a little something I noticed. Youtube channels used to have one followed link on a user’s channel, but after the redesign last week, they have now implemented the rel=nofollow attribute to those links. Is Google sculpting pagerank with their new design? Anyway, if you want to get the nofollow removed, just change your channel back to the old look via this link (when you’re signed in) Thanks (in advance) to Wil Reynolds from Seer Interactive for letting me use his Youtube channel details without permission

  • Are Long Tail Keywords Still Worth It?

    Bob Jones
    30 Nov 2011 | 11:06 pm
    An interesting infographic from Aaron about how Google killed the long tail. Infographic by SEO Book
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    Search and Social Marketing Services

  • SEO Objective Checklist

    admin
    25 Jan 2012 | 6:16 am
    SEO Objective Checklist Now this won’t look the same for everyone, but there are some basics that all sites should have by now in 2012: Does the site have the proper header tags? For social too? (Bonus Points if it does) Does the site have social icon buttons to share content? Are the profiles complete on each social network? Does the destination page support the keyword to get ranked? Is the optimized page the best it can possibly be? Are you getting links pointed to your page from various sites around the web? Does the optimized page have a video and image that support the keyword for…

  • SPAM Served up Piping Hot – Steve Rudolph and LinkBuildingUnderground.com

    admin
    20 Jan 2012 | 9:52 am
    SPAM Served up Piping Hot – Steve Rudolph and LinkBuildingUnderground.com I really hate spam. I’m sure you do as well. So, I’ve made it a personal vendetta of mine to re-post some of the crap emails I get to my account. And, I’m not letting these people off the hook with their “We follow the can-spam act blah, blah, blah” either. For this first example, Steve Rudolph sends me the following: “To: Webmaster From: Steve Rudolph info@linkbuildingunderground.com Monthly Budget 5000 Message: I am a professional link builder with a team of 20 link builder…

  • 5 Minutes Guide to Search for High Quality Backlinks

    Paul
    18 Jan 2012 | 6:02 am
    5 Minutes Guide to Search for High Quality Backlinks An Email I just got that actually has some good quick tips: What I mean as a high-quality backlinks here is an inner-page that has a high PageRank and dofollow. And the easiest way to add a backlink to our site is definitely blog commenting. First of all, what we need is Mozilla Firefox add-on called SEO Quake. SEO Quake will automatically tell us the PageRank of all pages that appear in search results, and it also can sort the search results base on their PageRank. So basically, this is what we do: # 1. Install SEO Quake add on to your…

  • Brand Favoritism

    Paul
    13 Jan 2012 | 6:07 am
    Brand Favoritism Note: This is more of a rant than anything important! Not just from a customer perspective, but hiring as well. Seems like most people want to associate themselves with a big name, so that they look like they made the best possible choice – and if it’s the wrong choice, it’s easier to say that the failure was not because of them, but because the brand was soo big, it failed to live up to it’s own name, probably because they are so big. Titles – Some people obsess over these. I can’t tell you how many times I have seen people remain in…

  • Brand New Product – MegaLink Stacks

    Paul
    12 Jan 2012 | 12:31 pm
    Brand New Product – MegaLink Stacks So, I get the following email today: Happy New Year! We have a new product called “MegaLink Stacks” which we’ll be adding to www.MegaLinkStore.com in a few weeks but we want to give you the opportunity to purchase before our official launch. Here’s how the MegaLink Stacks work. You give us a website URL along with up to 8 keywords (depends on package type) you would like to rank in Google. We then take content you give us or content from your website and spin the content to create 1000s of unique articles never before seen by…
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    Best SEO Software Reviews

  • On-PAGE SEO INFLUENCE on SEARCH ENGINE RANKINGS

    Silver
    27 Jan 2012 | 5:46 am
    Chances are that there are quite a number of sites on the Internet with content similar to yours, especially if you’re running an e-commerce website, since the vast majority use generic manufacturers descriptions. If you would want your business to stand out from…

  • Few Vital SEO Strategies That You May Follow

    Silver
    12 Jan 2012 | 10:20 am
     Search engine optimization has become the part and parcel of all online businesses. Proper SEO strategies help you a lot in raising the rank of your website in organic search results. Higher rank in organic search results implies that more and more visitors will flock to your website,…

  • Not Getting Stuck With These Traffic Building Methods

    Silver
    10 Jan 2012 | 3:42 am
     Traffic can be either good or bad depending on where you are! The least said about the traffic on roads the better; on the other hand the more traffic you generate online, the better its…

  • Approaching SEO in 3 Steady Steps

    Silver
    2 Jan 2012 | 5:29 am
     If you are new to SEO, here i will discuss valuable signs to making sure in case your current SEO contributor is doing the appropriate idea.The old-fashioned SEO method were required to do with backlinking, backlinking, and never ending backlinking. When Google’s…

  • Trellian SEO Toolkit v3.0 Review

    Silver
    27 Dec 2011 | 5:23 am
    The Trellian SEO Toolkit v3.0 is the ultimate search engine tools suite that has everything you need to optimize and promote your site. Designed both for the more serious as well as the upstart website owners and internet marketers, the Trellian SEO Toolkit v3.0 is Search Engine Optimizer software that incorporates all…
 
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    whitefireseo.com

  • The Future of Social Search

    Mitch
    25 Jan 2012 | 12:46 am
    The Future of Social Search This week we’ve got a fantastic interview on the future of social search with Bill Slawski of SEO by the Sea, where he runs an incredible blog analyzing Google’s latest patents. With social’s growing influence on search, I figured it was about time we got a clear (as clear as it can be at this point) view of what might be ahead for the world of socialized search. So, without further blabbering from me, here’s the interview with Bill on the future of social search. And, honestly, I was going to add in some of my own ideas, but Bill [...]

  • 3 Crucial Metrics Google Analytics Doesn’t Tell You

    Mitch
    16 Jan 2012 | 10:16 pm
    3 Crucial Metrics Google Analytics Doesn’t Tell You The standard reports in Google Analytics are great for wasting time and making it look like you’re doing work. If you want real data, real actions, real results: dig deeper. Don’t fool yourself into thinking that an increase in visits means your blog is successful. Put a little extra in with these three metrics that Google Analytics doesn’t tell you and you’ll start understanding how your readers work and how they’re receiving your content. Where Your Readers Click Google Analytics, by default, doesn’t tell you where your…

  • The Best Free Internet Marketing Tools for the Bootstrapped Marketer

    Mitch
    8 Jan 2012 | 11:02 pm
    The Best Free Internet Marketing Tools for the Bootstrapped Marketer Internet marketing is a relatively new industry, just coming into its own as a recognized practice. While this is a haven for early-adopters (like you and me), it’s not quite as easy to convince your boss to spend money on it until they’ve seen a return.   If you’re a marketer (especially an internet marketer), it can be hard to justify spending lots of money on the shiniest new SEO tool. Believe me, I know this problem well.   And that’s why I’ve filled this post with the best free internet marketing…

  • Why You Should Still Post Even If You Think It Sucks

    Mitch
    22 Dec 2011 | 1:02 am
    Why You Should Still Post Even If You Think It Sucks Some time ago I conducted a poll on WhiteFireSEO on Twitter Psychology, which resulted in an infographic which you may have already seen. I was excited about the poll and the potential results; I love mining data for interesting conclusions and this poll gave me all of that and more.After about two weeks of running the poll, I got a relatively hefty sample size but I wasn’t too excited about the results I was seeing. The data didn’t lead to the overwhelming wealth of stunning conclusions I had hoped for. For the most part, they…

  • Search and Social Media

    Mitch
    19 Dec 2011 | 1:40 am
    Search and Social Media Social media. You’ve probably heard that phrase about five million times in the past few years, and I wouldn’t blame you if your skin started to crawl every time it popped up.   However, I’m here to show you why it matters. Specifically, why it matters if you’re in the business of search engine optimization.   It’s time to stop thinking of SEO and social media as being separate things; search and social media are being rapidly integrated into the evolving web. Search engines are adapting to social networking at an impressive rate; social affects…
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    WebiMax Internet Marketing Blog: SEO, PPC, SEM & SMO

  • Would Bo Know SEO?

    Anthony Pensabene
    27 Jan 2012 | 10:27 am
    Remember Bo Jackson?  I sure do; I ripped through his Bo Knows biography with the fervor of a twelve-year-old kid, mesmerized by a titan of a multi-dimensional athlete.  Along with popular trends of the day, such as French-rolled jeans and Umbro shorts, I was into the ‘Bo knows’ commercials and campaign.  It was creative and Bo Jackson was the prime candidate to serve as face-man for the marketing sentiment.  Today, most online marketing professionals have to emulate the jack-of-all-trades sentiment of the ‘Bo knows’ campaign.  It’s of paramount importance,…

  • WebiMax Announces Extensive SEO Reseller Strategic Partnership Program Headed by Stan Evans, Director of Strategic SEO Partnerships

    John Borkowski
    26 Jan 2012 | 2:00 pm
    MOUNT LAUREL, NJ — (Jan. 26, 2012) – Kenneth C. Wisnefski, founder and CEO of WebiMax, announced the company launched an extensive SEO Reseller Strategic Partnership Program.  Officially launched in the beginning of 2012, the partnership program is aimed at providing search engine optimization services to advertising agencies that lack this avenue. In addition, Wisnefski announced sales veteran Stan Evans as Director of Strategic Partnerships, and head of the program. “I am pleased to announce WebiMax’s extensive SEO Reseller program is fully launched and operating,” states…

  • I Will Pay Attention in Copywriting Class (x 100)

    Anthony Pensabene
    26 Jan 2012 | 10:50 am
    Could you believe a student tried pulling that on me once!?  As if a little wit would tickle my funny bone, excusing him of his in-class trespasses.  I’m a sucker for wit; it did; I let him go.  I read a good post today regarding copywriting.  The author relays a lot of good insights.  The notion of the original ‘hook’ especially hit home and reminded me of endeavoring to captivate the attention of a different audience – a classroom of high school students.   If you never had the pleasure, it’s quite challenging.  Teens are stuffed in small chairs for…

  • WebiMax is an Exhibitor at Canada’s Dx3 Digital Trade Show

    John Borkowski
    25 Jan 2012 | 6:25 am
    TORONTO, ONTARIO – (Jan. 25, 2012) – Kenneth C. Wisnefski, founder and CEO of WebiMax, the U.S. based leader in search engine optimization, announced the company is an exhibitor at Canada’s Dx3 Digital Trade Show taking place on January 25-26, 2012.  In addition, WebiMax’s Vice President of Digital Strategy, Todd Bailey,presented on search engine optimization during today’s Day 1 sessions. Image courtesy of Dx3. “WebiMax is proud to announce our presence at the Dx3,” states Wisnefski.  “There is tremendous growth opportunity in Canada since the country is making…

  • Make Getting Creative a Conscious Objective

    Anthony Pensabene
    24 Jan 2012 | 10:27 am
    I enjoy reading, writing, and increasing knowledge on a number of SEO and online marketing topics, but I especially enjoy the topics of branding and reputation management.  I would say the former relates to creating associations to your brand (and its elements: Web pages, executives, products, etc) while the latter focuses on your business’ ‘personality,’ personifying a reputable “professional.”  I think branding and rep management are highly important regarding consumer relations. I also highly champion creativity and encourage your brand to do the same. …
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    Build Internet Business

  • How Google Analytics Can Track Your Email or PPC Campaign

    Yayson Potter
    26 Jan 2012 | 11:24 pm
    If you have an email list, tracking your internet business's marketing campaigns is important. Many email list marketing solutions available will track when a person clicks on a link within your email and report it to you. But what if you are pointing your email to a landing page that also has traffic coming to it via other methods such as PPC or search traffic? This is where Google Analytics can help you track your PPC, email campaign and seperate the natural traffic from these campaigns. How Google Analytics tracks your links When a visitor to your site either from an internal or external…

  • The 10 Basic Ways To Kill Your SEO Efforts

    Yayson Potter
    18 Jan 2012 | 8:50 pm
    A lot of SEO articles focus on how to optimize your website or blog. But if you are wondering what you could be doing to kill your efforts I've created a list of the 10 ways to kill all your basic SEO efforts. If you are doing one of these you may want to make some changes and correct these mistakes. Buy links Getting backlinks is one of the basic requirements of any SEO effort. But for some people, the thought of getting those links quickly becomes overwhelming. This is when someone can become greedy and start the beginning of their SEO downfall before they got off the ground and realize…

  • 11 Mistakes Internet Business's Make When Using PPC

    Yayson Potter
    15 Jan 2012 | 11:35 pm
    There are a lot of different ways to build an internet business that can make money. One way is to use pay per click (PPC) to generate traffic. Each internet business has it's own options on how to apply PPC, for example you can convert traffic to sales either for your own product or service or for affiliate marketing. Using PPC for the first time though can be daunting for many people starting an internet business. This is because it's not easy to make money and can quickly turn your PPC campaign into a money sink instead. Because of this, I have outlined the 11 most common mistakes internet…

  • 11 Internet Business FAQ And Help Questions Answered

    Yayson Potter
    8 Jan 2012 | 1:39 pm
    I decided to move my FAQ and Help section to a blog post that I can later update as I receive more questions. Below is a list of 11 previously answered questions that vary widely but can help direct you to tools that can help you build your internet business or just answer some questions that you may have when you are starting out. If you have your own questions, feel free to ask and I'll look into it and later create another post with more questions and answers. How do I create passive income? There are many ways to create passive income. An internet business is one such way as an internet…

  • 13 Reasons To Create A Blog For Your Internet Business

    Yayson Potter
    1 Jan 2012 | 11:45 pm
    Creating a blog for an internet business is done for many reasons by many different people. If you own an internet business then a blog can help you in multiple ways. Below is a list 13 reasons why you need to create a blog for your internet business right now so you aren't left behind by your competitors when they do. Become An Authority Face it, every internet business out there tries to make themselves appear as the authority site for what ever product or service they are selling. Many of these internet businesses don't have a blog and only have a few pages explaining how their product or…
 
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    » Blog

  • SEO and Social Media Killed the Commercial Star

    Jared Reed
    4 Jan 2012 | 9:20 am
    Search Engine Optimization and Social Media’s Next Frontier is your Television Set I cut my ties to the cable industry about three years ago. With the tools currently available, there’s very little reason to hand over $100+ a month to … Continue reading →

  • SEO 101: The Anatomy of a Perfect Website.

    Jared Reed
    20 Dec 2011 | 9:39 am
    This SEO Nugget is One Anatomy Class You Won’t Find “Gross” SEO is just one of the many things that go into constructing a great website, and it’s often hard to get all oars pulling together. I was part of … Continue reading →

  • Know Your Social Media: The Facebook Fan Anatomy

    Jared Reed
    13 Dec 2011 | 9:33 am
      All Facebook Fans Are Not Created Equal By now, you should know that I’m a big fan of infographics. Back when I was a pre-digital newspaper reader, I hated the things. They felt like an insult to my intelligence. … Continue reading →

  • Content Marketing + SEO + Social Media = BFFs!

    Jared Reed
    5 Dec 2011 | 9:54 am
    SEO and Social Media Central to Content Marketing The internet should really be called Short Attention Span Theater, which is why I love infographics for getting across esoteric knowledge in the fastest way possible. I came across this great infographic … Continue reading →

  • SEO Updates: How Google Killed the Longtail of Search

    Jared Reed
    2 Dec 2011 | 11:52 am
    Who’s Watching YOUR SEO? Love this infographic from SEOBOOK. Not only is it chock full of great information, but it’s also a good example of why it’s important to hire an SEO professional that stays abreast of all the latest … Continue reading →
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    John Doherty | Professional SEO , Photographer, and Traveler

  • Shipping is Scary [Video]

    John Doherty
    26 Jan 2012 | 4:19 pm
    This week, during our all-company meeting in London which we are affectionately calling the “Distilled-a-thon”, we had a day that we chose to call a “ship-a-thon”. The goal of this day was for each and every person in Distilled to “ship” something that would make the company better. My big ship for the day, along with Will Critchlow, Mike Pantoliano, and Geoff Kenyon is something that scares me a lot, but is incredibly exciting. Incredibly exciting because it will be really cool, but scary. The lesson for yesterday: shipping is scary. Quieting The Lizard…

  • HREFLANG Markup Testing – It Works!

    John Doherty
    18 Jan 2012 | 8:00 am
    A month or so ago Google announced they are now supporting the HREFLANG markup for translated content that they used to mark as duplicate. I had just completed an international audit for one of my enterprise clients, so I was interested to do some testing on this to see what effect it might have. The results are very interesting! The Tests I did two different tests. First, I installed WPMU, which is a premium WordPress plugin (I paid $29 for it, which is a steal in my opinion) that internationalizes your site. It was dead simple to buy, download, and install. Over the course of the next week…

  • How to Noindex and Organize Categories and Tags in WordPress

    John Doherty
    14 Jan 2012 | 9:00 am
    Duplicate content can be a killer for websites, especially blogs and news sites, if the organization is not handled correctly. Often websites such as blogs and news sites are organized into categories and are then interlinked by other means such as sidebar widgets, related post plugins, and tags in WordPress. With all of the different ways of organizing sites, though, and the reality of pagination, we can quickly get into a hot mess of closely identical pages across our site that do not add value to the user experience and could be treated as duplicate content by the search engines. So how do…

  • SEO is NOT Your Whole Marketing Strategy

    John Doherty
    13 Jan 2012 | 8:00 am
    I work with companies of all sizes in my job as an SEO Consultant at Distilled in New York City (the best city in the world). I have a Fortune 500 company that you have definitely heard of, a hotel chain you have definitely heard of, and two startups that you may not have heard of (yet). I love it when a company “gets” SEO and wants to bake it into their company. In fact, I tweeted this tweet today after spending a full day at one of my startup clients working with them: I realized today just how much SEO ties into a whole business. If only more business people understood…

  • Google’s Search+ Your World Personalized Hides Local Results

    John Doherty
    12 Jan 2012 | 7:00 am
    As everyone knows, and a lot of people have already written about, Google recently launched “Search, Plus Your World”. Danny wrote a great piece over at SearchEngineLand and Jon Henshaw from Raven wrote his take on the matter. Both of those are worth reading, as Danny’s gives a lot of insider knowledge, and Jon’s is a great opinion that I think is pretty accurate. I want to point out an intricacy I have seen that is already bothering me about Search+, as I am going to call it from here on out. I guess someday it will become “Search” once again, but not…
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    SEM and SEO News

  • Google Confirmed Panda Update 3.2

    Rameez Ramzan
    27 Jan 2012 | 3:40 am
    Google assured the Panda update report with us. The company said they have done refreshing data of Google Panda algorithm about a week, and added that there were no additional signals or algorithm changes. This was only a data refresh.I have seen reports over the past week or so of webmasters pointing out about their rankings. Most were complaintive that they lost rankings, but some said websites that were originally hit by Panda recovered their traffic levels pre-Panda. This would explain the data refresh, where Google ran the algorithm and updated the sites that should or should not have…

  • Google Recalculates Average Search Position Metric

    Rameez Ramzan
    27 Jan 2012 | 3:33 am
    In an attempt to render more authentic on where your website ranks for search queries, Google is modifying the way it calculates average ranking in the Google Webmaster Tools Top Search Queries and Google Analytics SEO reports. Google will average “only the top ranking that a URL from your website seemed in,” whereas antecedently Google reported the average ranking position of pages on your website that antecedently in Google’s search outcomes for a specific query. Google proffered this instance: Let’s say Nick searched for [bacon] and URLs from your site seemed in positions 3, 6, and…

  • Google Plus Drops Age Restriction, Now Accepts All Teenagers

    Rameez Ramzan
    27 Jan 2012 | 3:23 am
    Yesterday Google removed the age demand from 18 to 13 for teenagers who want to connect Google Plus, bringing Google Plus in line with Facebook age policy. Google VP, product management, also introduced latest features for adult users. If teenagers post any message in Google Plus that are seen publicly, Google will show a popup notification alert them that anyone can view and reply on their post.Also, for Google plus Hangouts, if somebody who is not teenagers circle move into a haunt, the teen will be erased from the video chat service.Horowitz also noted that, by default, teens can only…

  • Infographic: Local Search Evolved

    Rameez Ramzan
    27 Jan 2012 | 2:58 am
    Local search is huge capitalize business and big chance. How Huge? The folks at MDG Advertising have produced a “Local Search Germinated” infographic with stats and infomation about the topic that you might find fascinating:Your website wants the "Local Search Evolved" infographic. You will find it here: Infographic: Local Search Evolved.

  • Everything You Need To Know About Google's Privacy Update.

    Rameez Ramzan
    26 Jan 2012 | 4:17 am
    Once again Google update the privacy that will permit the firm to finally incorporate its products will start in March 1.Tuesday’s news that Google distilled its 70 privacy settings into one easier-to-understand and more pellucid document, paves the way for the firm to mix its products into a more incorporate and no rational user platform, i.e. Google needed to give itself authority to sync your products in the hereafter. Zero will vary tangibly on March 1 — Google products will all still look and function the same. Users can already share information across services such as Picasa &…
 
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