SEO (Search Engine Optimization)

  • Most Topular Stories

  • What the Ice Bucket Challenge Can Teach Us About Engagement

    ClickZ News
    21 Aug 2014 | 10:31 am
    The ALS Ice Bucket Challenge has been the viral event of the summer, but what can it teach social media marketers about engagement?
  • Customer Journey Maps - Whiteboard Friday

    Moz Blog
    kerrybodine
    21 Aug 2014 | 5:15 pm
    Posted by kerrybodine At every stage in the marketing funnel, it's crucially important to empathize with your customers' interactions with your business, feeling great about the high points and frustrated by the lows. In today's Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us all about customer journey mapping—a tool that allows us to visualize and learn from those experiences. Video transcription Hi, I'm Kerry Bodine. I am a customer experience consultant, and I am the co-author of a book called "Outside In." The subtitle of the book is "The Power of Putting…
  • New Google Ad Format Only Changed User Behavior For 3 Months

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Gene McKenna
    22 Aug 2014 | 6:40 am
    Google rolled out a new design for its search engine results pages back in March, but the changes don't seem to have had a lasting impact for search ads. The post New Google Ad Format Only Changed User Behavior For 3 Months appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Search In Pics: Google Shark Fin, Chocolate Balls & Yo Yo Ceilings

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Barry Schwartz
    22 Aug 2014 | 7:30 am
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Not Google Meatballs: Source: Google+ Google Leaf Light Shields: Source:... Please visit Search Engine Land for the full article.
  • Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Barry Schwartz
    22 Aug 2014 | 6:52 am
    Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of image widget you want on your site and then simply copy and paste the given […] The... Please visit Search Engine Land for the full article.
 
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    Moz Blog

  • Customer Journey Maps - Whiteboard Friday

    kerrybodine
    21 Aug 2014 | 5:15 pm
    Posted by kerrybodine At every stage in the marketing funnel, it's crucially important to empathize with your customers' interactions with your business, feeling great about the high points and frustrated by the lows. In today's Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us all about customer journey mapping—a tool that allows us to visualize and learn from those experiences. Video transcription Hi, I'm Kerry Bodine. I am a customer experience consultant, and I am the co-author of a book called "Outside In." The subtitle of the book is "The Power of Putting…
  • Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup

    RobertFisher
    20 Aug 2014 | 4:01 pm
    Posted by RobertFisherThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. What if you owned a paid directory site and every day you received emails upon emails stating that someone wants links removed. As they stacked up in your inbox, whether they were pleasant or they were sternly demanding you cease and desist, would you just want to give up? What would you do to stop the barrage of emails if you thought the requests were…
  • Announcing the All-New Beginner's Guide to Link Building

    Trevor-Klein
    19 Aug 2014 | 5:15 pm
    Posted by Trevor-Klein It is my great pleasure to announce the release of Moz's third guide for marketers, written by the inimitable  Paddy Moogan of Distilled: We could tell you all about how high-quality, authoritative links pointing to your site benefit your standing in the SERPs, but instead we'll just copy the words straight from the proverbial horse's mouth: "Backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results." — Matt Cutts, head of the webspam team at…
  • How to Build Your Own Free Amazon Organic Search Rank Tracker

    n8ngrimm
    18 Aug 2014 | 5:14 pm
    Posted by n8ngrimm Do you want a free tool that tracks your organic search rankings in Amazon? Yes? You're in luck. I am going to show you how to build your own organic search rank tracking tool using Kimono Labs and Excel. This is a follow-up to  my last post about how to rank well in Amazon, which covered the basic inputs to Amazon's ranking algorithm. It received a lot of comments about my rank-tracking prototype in Google Docs; the Moz community is overflowing with smart people who immediately saw the need for a tool to track their progress. As luck would have it, something…
  • How to Use Facebook for Targeted Content Promotion

    Paddy_Moogan
    17 Aug 2014 | 5:16 pm
    Posted by Paddy_Moogan As much as content and advertising agencies would like you to believe it, content produced by a business doesn't just go viral on it's own. There is often something that pushes it really, really hard when it first goes live which gains momentum, and eventually the content is spread far and wide enough that it doesn't need you to push it anymore. Those of you who have read Good to Great may be making associations with the flywheel principle, but that's a post for another day! In this post I want to talk about one of the ways you can give your content a nudge in the…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts

    Ginny Marvin
    22 Aug 2014 | 9:36 am
    Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the... Please visit Search Engine Land for the full article.
  • Search In Pics: Google Shark Fin, Chocolate Balls & Yo Yo Ceilings

    Barry Schwartz
    22 Aug 2014 | 7:30 am
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Not Google Meatballs: Source: Google+ Google Leaf Light Shields: Source:... Please visit Search Engine Land for the full article.
  • Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site

    Barry Schwartz
    22 Aug 2014 | 6:52 am
    Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of image widget you want on your site and then simply copy and paste the given […] The... Please visit Search Engine Land for the full article.
  • New Google Ad Format Only Changed User Behavior For 3 Months

    Gene McKenna
    22 Aug 2014 | 6:40 am
    Google rolled out a new design for its search engine results pages back in March, but the changes don't seem to have had a lasting impact for search ads. The post New Google Ad Format Only Changed User Behavior For 3 Months appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • AdWords Adds Single Currency Reporting For Conversion Values

    Ginny Marvin
    22 Aug 2014 | 6:02 am
    AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Advertisers importing goals and transactions from... Please visit Search Engine Land for the full article.
 
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    SEO Book

  • Loah Qwality Add Werds Clix Four U

    Aaron Wall
    16 Aug 2014 | 7:09 am
    Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an undoing of your tight organization. In some cases the user intent is different between singular and plural versions of a keyword. A singular version search might be looking to buy a single widget, whereas a plural search might be a user wanting to compare different options in the marketplace. In some cases people are looking for…
  • Understanding The Google Penguin Algorithm

    Aaron Wall
    31 Jul 2014 | 7:18 pm
    Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big algorithmic changes are Joe Sinkwitz and Jim Boykin. I recently interviewed them about the Penguin algorithm. Topics include: what it is its impact why there hasn't been an update in a while how to determine if issues are related to Penguin or something else the recovery process (from Penguin and manual link penalties) and much, much moreHere's a…
  • Guide To Optimizing Client Sites 2014

    PeterD
    16 Jul 2014 | 8:02 am
    For those new to optimizing clients sites, or those seeking a refresher, we thought we'd put together a guide to step you through it, along with some selected deeper reading on each topic area. Every SEO has different ways of doing things, but we’ll cover the aspects that you’ll find common to most client projects. Few Rules The best rule I know about SEO is there are few absolutes in SEO. Google is a black box, so complete data sets will never be available to you. Therefore, it can be difficult to pin down cause and effect, so there will always be a lot of experimentation and guesswork…
  • Google Search Censorship for Fun and Profit

    Aaron Wall
    14 Jul 2014 | 11:16 am
    Growing Up vs Breaking Things Facebook's early motto was "move fast and break things," but as they wanted to become more of a platform play they changed it to "move fast with stability." Anything which is central to the web needs significant stability, or it destroys many other businesses as a side effect of its instability. As Google has become more dominant, they've moved in the opposite direction. Disruption is promoted as a virtue unto itself, so long as it doesn't adversely impact the home team's business model. There are a couple different ways to view big search algorithm updates.
  • {This | The Indicated} {Just | True} {In | Newfangled}

    Aaron Wall
    1 Jul 2014 | 11:08 am
    A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveraging algorithmic journalism. Narrative Science has been a big player in the algorithmic journalism game for years. But they are not the only player in the market. Recently the Associated Press (AP) announced they will use algorithms to write articles based on quarterly earnings reports, working with a company named Automated Insights: We…
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    Search Engine Journal

  • Category vs. Filter: Which is Best for SEO? by @firaskittaneh

    Firas Kittaneh
    22 Aug 2014 | 5:32 am
    When you set up an e-commerce site, there are a ton of SEO aspects to consider. One thing that all too often slips under the radar is whether category or filter is a better option for your webpages. So, with all the other SEO aspects to consider, why does it matter? Aside from user experience, it is important to consider whether to use a category or filter for SEO because it affects your rankings. Lets start with some basic information so you can understand the differences. What is The Difference Between a Category or a Filter? When you look at a […]The post Category vs. Filter: Which is…
  • 25 Great Free SEO Tools for On-Page Optimization by @navneetkaushal

    Navneet Kaushal
    22 Aug 2014 | 4:09 am
    In a world of Panda and Hummingbird, it is getting more and more important to get your on-page SEO right. You might have a fantastic outreach, a great PR campaign, and link profile, but if you don’t optimize your site, you will have a hard time landing top positions in the search results. To help you do it, I have compiled a list of top 25 free tools that can help you with on-page optimization. Keyword Research 1. Google AdWords Keyword Planner: (Screenshot taken 08/13/2014 of https://adwords.google.com/KeywordPlanner) You can use this tool to search for keywords and ad group ideas,…
  • Speak To Google’s Search App In Multiple Languages And It Will Now Understand You by @mattsouthern

    Matt Southern
    21 Aug 2014 | 7:51 pm
    More than half the world’s population speaks two or more languages, Google stated in a post on the Inside Search blog today. Google can now do a better job of keeping up, as the Google Search app on Android is now capable of understanding multiple languages. The Google Search app will understand you no matter which language you choose to speak to it in. Previously you had to change your settings if you wanted to switch languages, but now you can seamlessly alternate between different languages. For example, you can search for nearby restaurants in English, then dictate a text […]The post…
  • 2014 Inc 5000 Rankings Released, Here Are The Top Search Companies by @mattsouthern

    Matt Southern
    21 Aug 2014 | 7:00 pm
    The publication Inc has released their annual Inc 5000 rankings for 2014 — every year Inc Inc ranks the fastest-growing privately held companies. The rankings are based on percent growth, which is determined by earnings statements that are verified by either a CPA or a lawyer. Now in it’s 33rd year, the rankings for 2014 contain a number of companies in the SEO and search marketing space. We would like to recognize their achievement in making this list, and let you know where they fall amongst other fast growing privately held companies. Top Search Companies In The 2014 Inc 5000 Rankings…
  • PPC 101: A 5 Minute Guide to Detecting Online Brand Abuse by @VogelLara

    Lara Vogel
    21 Aug 2014 | 8:45 am
    Brand abuse is very common online, especially in Google AdWords. Illegal resellers and fraudulent websites may be abusing your brand without you knowing it! Brand abusers often use branded keywords to redirect your potential customers to their own websites; which can damage your visibility on Google, as well as your reputation in general. Using the competitive landscape of several fashion companies, I will demonstrate what brand abuse looks like in search and how brands can detect it quickly. Google Doesn’t Protect Your Brand in AdWords Anymore Since April 2013, any advertiser…
 
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    Bruce Clay Blog

  • Hangout on Recent Google Updates: Panda, Penguin and HTTPS

    Virginia Nussey
    21 Aug 2014 | 10:12 am
    Hangout on Recent Google Updates: Panda, Penguin and HTTPS was originally published on BruceClay.com, home of expert search engine optimization tips. Do you have an action plan now that Google says HTTPS is a ranking signal? Are you eager for the next Penguin Update? Have you ingested the newest version of Google’s Quality Rating Guidelines and integrated them into your optimization approach? As web marketing professionals, Google keeps us on our toes, and August has been a busy month on the Google organic algorithm front. There’s been: A mini Panda update Confirmed progress on…
  • Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013

    Niki Payne
    20 Aug 2014 | 9:12 am
    Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013 was originally published on BruceClay.com, home of expert search engine optimization tips. Ho ho ho! ‘Tis the season to be campaigning. It’s that joyous time of year again to start planning and preparing for Cyber Monday, Black Friday and other holiday campaigns. For marketers and retailers across the globe, the holiday shopping season is upon us. And your holiday PPC campaigns need to be ready long before your customers start to get their shopping and bargain hunting on. In case you’ve been…
  • Nowhere Left to Hide: Blocking Content from Search Engine Spiders

    John Alexander
    18 Aug 2014 | 3:08 pm
    Nowhere Left to Hide: Blocking Content from Search Engine Spiders was originally published on BruceClay.com, home of expert search engine optimization tips. TL;DR If you’re considering excluding content from search engines, first make sure you’re doing it for the right reasons. Don’t make the mistake of assuming you can hide content in a language or format the bots won’t comprehend; that’s a short-sighted strategy. Be up front with them by using the robots.txt file or Meta Robots tag. Don’t forget that just because you’re using the recommended methods to block content you’re…
  • POLL: Does Google Have a Responsibility to Refresh Its Penguin Algorithm?

    Robert Ramirez
    12 Aug 2014 | 8:45 am
    POLL: Does Google Have a Responsibility to Refresh Its Penguin Algorithm? was originally published on BruceClay.com, home of expert search engine optimization tips. And so we wait. . . In the past 2 years we’ve had an increase in clients that come to our firm because they have been affected by an algorithmic or manual penalty. We offer many of these clients what we call Penalty Assessments, which are a series of deep-dive engineering documents that identify the type of penalty that the site is suffering from, offer a road map for recovery from the penalty as well as actionable…
  • Automatic Bidding vs. Manual Bidding: What’s Best for Your Business?

    Michael Shore
    7 Aug 2014 | 8:57 am
    Automatic Bidding vs. Manual Bidding: What’s Best for Your Business? was originally published on BruceClay.com, home of expert search engine optimization tips. “What’s best for my account, automatic bidding or manual bidding?” I’m Michael Shore, the SEM manager at Bruce Clay, Inc., and it’s a question our PPC team hears all the time. The answer? It depends! Most people do not like hearing that answer. Trust me, I wish I had a more definitive answer, but it really does depend on many factors. Before I continue, we all must accept one of the universal truths of PPC…
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    Noble Samurai

  • Audio Recording Secrets To Boost Your Profits…

    Eugene Ware
    4 Aug 2014 | 10:50 pm
    Recently we launched our brand new software system Vidsy, which helps regular business owners just like you create a high converting sales message to promote your product in less than 90 minutes. Since the launch, thousands of Vidsy users have been creating profit-pulling sales videos that have been converting at up to 12%! (Which is AMAZING!) A lot of happy Vidsy customers have also been sending in their finished sales videos for us to review… Our Number 1 Tip for boosting the converting power of these videos even further, has been to improve the audio quality of the sales message. In…
  • How To Create A High-Converting Sales Presentation With The SINGLE Click Of A Button…

    Eugene Ware
    8 Jul 2014 | 12:23 am
    Have you ever tried to create a sales video to sell your product or service? If so, then you’ll be very familiar with how difficult it actually is to produce a video that hijacks your customer’s attention, builds desire for your product and ultimately closes the sale… The number one problem that most people face is being able to write effective sales copy to highlight the benefits of their product without sounding like a “hyped up” used car salesman. The great news is services like Vidsy can now guide regular business owners like you, step-by-step through the process of creating…
  • Announcing: Vidsy – Create profit-pulling sales messages in 90 minutes or less…

    Eugene Ware
    2 Jul 2014 | 5:41 pm
    Hi It’s Eugene here, CEO of Noble Samurai and I’ve got something really exciting to share with you today: Just a few weeks ago we released Vidsy – our new copywriting tool, that enables online business owners like you to create high-converting, profit-pulling sales messages in just 90 minutes or less (even if you’ve never written a line of sales copy before in your life). Since we launched, over 2,047 online business owners have subscribed to Vidsy, and in what has been the highest implementation rate I’ve ever seen, over 815 people have fully completed their first Vidsy…
  • Google’s new Keyword Planner – How it Makes Market Samurai faster!

    Support
    26 Aug 2013 | 7:27 pm
    We’re very glad to announce that after a long wait – Google has retired it’s old “Keyword Tool”, and replaced it with it’s new shiny “Keyword Planner”. For details of the changes and what this means for the functionality of Market Samurai please read our recent blog post. You can read more about some of the data changes (such as their removal of broad and phrase match data) that Google has made through their official blog article at https://support.google.com/adwords/answer/3141229 The good news is we’ve been working hard to make this…
  • New Google Keyword Planner Tool & Market Samurai Update

    Eugene Ware
    26 Jun 2013 | 8:16 pm
    The past week has been eventful here at Noble Samurai HQ, and we wanted to bring you up to speed with the state of the Keyword Research module in Market Samurai. Google announced in May this year that it would be replacing the Keyword Tool with its new Keyword Planner – you can read more about it here. The official word was they’d be retiring the Keyword Tool towards the end of July, so we immediately set ourselves the task of making our Keyword Research module work with the Keyword Planner. After 4 weeks, hundreds of cans of Pepsi Max, and countless lines of code by our development…
 
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    SEO by the Sea

  • Semantic SEO or Semantic Search?

    Bill Slawski
    19 Aug 2014 | 5:02 pm
    A few years ago, I presented at SES San Jose and someone asked me what they should be keeping an eye upon in SEO. I told them “named entities.” I was reminded of that conversation as I gave a talk today about named entities and other semantics. I presented this morning at San Jose McEnery […] The post Semantic SEO or Semantic Search? appeared first on SEO by the Sea.
  • Google Acquires Patent on Speeding up SSL on Networks

    Bill Slawski
    16 Aug 2014 | 1:38 pm
    On August 6th, Google announced that https was becoming a ranking signal for Google Search. I’m not completely sure of the implications of a discovery I made earlier today yet, but I noticed at the USPTO assignment database that Google had been assigned a patent from AT&T in June, which was officially recorded on August […] The post Google Acquires Patent on Speeding up SSL on Networks appeared first on SEO by the Sea.
  • Google on Finding Entities: A Tale of Two Michael Jacksons

    Bill Slawski
    14 Aug 2014 | 6:46 am
    I’ve been saying for at least a couple of years that Google’s local search is a proof of concept for the search giant to use on how to find and understand entities. With local search, Google goes out and looks for a mention of a business on the Web, especially when it it accompanied by […] The post Google on Finding Entities: A Tale of Two Michael Jacksons appeared first on SEO by the Sea.
  • Entity Mentions are Good: Brand Mentions are not the New Link Building

    Bill Slawski
    7 Aug 2014 | 10:23 am
    A couple of months ago, I wrote a post about a new patent from Google that was the first Google patent granted to Navneet Panda as an inventor. The patent described a complicated way for Google to judge the quality of websites, and my post was titled Is this Really the Panda Patent?. Simon Penson […] The post Entity Mentions are Good: Brand Mentions are not the New Link Building appeared first on SEO by the Sea.
  • How Knowledge Base Entities can be Used in Searches

    Bill Slawski
    27 Jul 2014 | 5:45 pm
    When Google crawls the Web to collect information about objects or entities, it also collects facts about those entities. These facts are separated into different categories or attributes associated with those entities. For example, a book may have attributes such as an author, a publisher, a year published, a web site it can call home […] The post How Knowledge Base Entities can be Used in Searches appeared first on SEO by the Sea.
 
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    SEO Theory

  • Core Essentials of On Site Search Engine Optimization

    Michael Martinez
    19 Aug 2014 | 5:00 am
    Your onsite search engine optimization goes well beyond meta tags, page titles, and article URLs. In fact, real onsite SEO has very little to do with the (meta) content you put on the page. You need to know the difference…Read more →
  • Transcript of John Mueller Q-and-A about Google HTTPS Signal

    Michael Martinez
    13 Aug 2014 | 4:04 pm
    The SEO community is making a mountain out of a molehill over Google’s recent publicity stunt in announcing a “slight” ranking boost for URLs that are published via HTTPS protocol rather than HTTP. They have been promoting the use of…Read more →
  • What is Now Safe to Link to?

    Michael Martinez
    26 Jul 2014 | 9:03 am
    I published this article in the latest issue of the SEO Theory Premium Newsletter. Danny Sullivan sort of asked this question of Matt Cutts at SMX Advanced 2014 (Cf. this hour-long video). I have been contemplating this question for a…Read more →
  • Random Little SEO Tips Anyone Can Use

    Michael Martinez
    12 Jul 2014 | 11:56 am
    The problem with sharing SEO tips is that when more people use them they tend to become abused and spammy. But there are technical things you can share that should not become too problematic. Well, it’s all on you if…Read more →
  • Why It Is Always Easy to Earn Links for Any Website

    Michael Martinez
    8 Jul 2014 | 5:37 pm
    In case you haven’t noticed, the Link Strategy Wars have heated up again. You have the SEO pundits on one side saying “you built great content and no one came” and then you have me and an occasional other voice…Read more →
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    StepForth Web Marketing Inc.

  • Fix Crawl Errors to Increase Revenue

    Scott Van Achte
    22 Aug 2014 | 8:04 am
    When StepForth performs a website audit we look at many different aspects of a websites health ranging from onsite factors such as suitable content and site architecture, offsite factors like social media and inbound links, and various performance metrics like bounce rate and crawl errors. The primary goal of an audit is to uncover any underlying issues that may prevent a site from achieving maximum visibility. A website does not need to be performing poorly in order to benefit from an audit, even strong sites are often missing some pieces that could improve performance once corrected.
  • Why Google Dislikes Zombie Sub-Domains

    Ross Dunn
    18 Aug 2014 | 2:06 pm
    Last week I wrote an article for The SEM Post on the hazards of zombie sub-domains and how your very own site could be affected without you being the wiser. I also used an example of Houzz.com which is the 177th most trafficked website in the USA yet it is suffering from zombie sub-domains; it can truly happen to anyone. What follows is the introduction and a link to the full article here: Google dislikes spending precious resources indexing web content on your site that is of no consequence to itself or its users. Inconsequential web content can be present in the form of duplicated pages and…
  • Free PPC Account Reviews

    Nathan Marcon
    7 May 2014 | 12:50 pm
    Stepforth is offering a ‘Free Review’ of your current PPC account to help better optimize your campaigns! If you have an active Pay-Per-Click account with either Google or Bing, or if you are just starting to consider one, StepForth can help guide you in the right direction. Our talented team of experts are here to offer a ‘Free Review’ of your current PPC account to help better optimize your campaigns. Better optimization leads to improved quality scores helping drive your cost per click down while increasing conversions. With a free review we take a look at your current account to…
  • My Top 10 SEO Definitions

    Sarah-Hannah Bedard
    7 May 2014 | 12:48 pm
    As I am new to the world of SEO (Search Engine Optimization) I have compiled a list of the top ten definitions I have found interesting learning. Algorithm (algo) A mathematical formula used by search engines to determine what pages to suggest for a given search query. Analytics A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program. Bounce rate The percentage of users who enter a site and then leave it without viewing any other pages. Conversion (goal) Achievement of a quantifiable metric on a…
  • Introducing Sarah-Hannah Bedard

    Ross Dunn
    7 May 2014 | 12:46 pm
    We would like to introduce the newest member of our team, Sarah-Hannah Bedard. Sarah-Hannah is our new Office Manager and Bookkeeper. Over the years Sarah-Hannah has managed many businesses including; a large phone company, a high end Home cinema and integrated media company, a Goldsmith studio and high end jewellery store as well as her own successfully run business of 19 years. After moving back to Victoria to be closer to family, Sarah-Hannah met Ross and joined the StepForth team back in January. Among other tasks, her duties at StepForth include bookkeeping, project management, social…
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    The Search Agents

  • Ready, Aim…wait, Read This: More on Google’s HTTPS Update

    Jimmy O'Donnell
    19 Aug 2014 | 9:33 am
    Last week, Google announced that HTTPS is now a ranking signal, a change for which Matt Cutts gave his personal endorsement months ago. Although he official announcement indicates that HTTPS is only a “lightweight signal” for now, effects may become stronger in the future. The following are site update considerations to prioritize in the interim: Level of implementation effort The cost of an SSL certificate Effort and cost of maintenance What Does this Mean for Brands? For brand leaders, Google’s announcement signals yet another available avenue for getting a leg up on competitors. At…
  • A Whole New SERP

    Rebecca Landman
    14 Aug 2014 | 3:40 pm
    The Search Agency Crowd Sources on Google’s Recent Pigeon Implementation Since Pigeon swept the search scene early last week, The Search Agency’s thought leaders have been evaluating Google’s changes, drawing their own conclusions concerning how these updates stand to affect the quality of search moving forward. Here is a sampling of their thoughts. Local Products and Services SERPs: The Search Agency started its Pigeon evaluation examining the changes made to local products and services searches. Our team’s findings point to the notion that, under Pigeon, semantic markup will now not…
  • Troubleshooting in Google Webmaster Tools

    Kirby Burke
    7 Aug 2014 | 2:15 pm
    Monitoring your site in Google Webmaster Tools regularly is critical to the success of your site. For the purpose of this article, we are focusing specifically on monitoring the number of pages on your site that appear in Google’s index. This number will naturally fluctuate and increase or decrease as you add and remove pages to your site. However, we are focusing on this from a troubleshooting perspective. This article is a resource to help you identify significant, unplanned spikes and dips in the number of indexed pages. This chart is a basic overview of some standard troubleshooting to…
  • Inside the Search Studio with Steve Sirich

    Holly Miller
    7 Aug 2014 | 2:03 pm
      We recently stat down with Steve Sirich, GM Bing Ads Product Marketing for this edition of Inside The Search Studio. How long have you been working with Microsoft? I’ve been with Microsoft for a little over 15 years. I started in field organization where I was involved in sales leadership, and then moved to corporate headquarters in Seattle. Over the past ten years I have had several different roles – running marketing, operations, and business development teams, all in the digital/online services space.   What made you become interested in search marketing/advertising?  I…
  • State of Paid Search Report: Q2 2014

    Michelle Silverstein
    17 Jul 2014 | 11:01 am
    Today we’ve released our quarterly state of paid search report for Q2 2014, and the data demonstrates solid growth across devices and search engines. Total clicks grew 36%, spend increased 22%, CTR jumped 58%, and CPCs fell 10%. Much of the growth can be attributed to increased advertiser focus on mobile devices, including both tablets and smartphones. Spend share on mobile devices continues to climb on a quarter-over-quarter basis, with overall mobile spend share reaching 29%. Mobile growth can be attributed in large part to smartphones, which are gradually becoming a “search anytime”…
 
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    Techipedia | Tamar Weinberg

  • If You Don’t Have Thick Skin, Get Off the Internet.

    Tamar Weinberg
    18 Aug 2014 | 5:20 am
    Within the last 6 weeks, I’ve begun to understand why Facebook is such a narcissistic medium. If you’re sad, no one wants to deal with you. They may give you support, but if every post was sad and depressing, that trickles down to how you ultimately end up feeling. If you’re controversial, someone else will have another opinion and unfriend you. Happiness (without ego) is the only way to maintain good friendships, and usually, doesn’t impart negative judgments. Let’s dig into the second item there: controversy. As of late, there’s been a pretty big trend…
  • How to Be Truly Efficient with Your Time at Work and at Play

    Tamar Weinberg
    5 Aug 2014 | 5:20 am
    While I’ve been relatively silent, 2014 has been a really fun year. I’ve been dabbling with projects of all shapes and sizes, finding myself doing lots of exciting work in sales to business development to strategy to customer service. In fact, I’m still hunting for the thing that marries all of those passions. But while I hunt, I want to share what I’ve been up to as of late. Recently, I formed an alliance with someone some of you probably know. Together, we’re teaching tactics that will make you more efficient with your life and your business. If that is…
  • How Social Media Has Become a Tool For Clinical Research

    Guest Author
    7 Apr 2014 | 11:07 am
    The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. This rapidly evolving medium can be a powerful recruitment tool that can be used to: Target specific patient demographics Drive more pre-qualified patient referrals Reduce overall costs A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. These e-patients represent a still largely untapped population of potential participants. Further surveys have…
  • A Mobile Marketing Strategy That Helps First, Sells Second

    Guest Author
    11 Jul 2013 | 6:00 am
    This is a guest post by Jay Baer. Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value. For decades, the key question has been “how valuable is the brand?” The key question moving forward is “how valuable are your apps?” Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies…
  • The Ultimate Guide to Search Retargeting, Part 2

    Guest Author
    25 Apr 2013 | 5:22 am
    This is a guest post by Ben Plomion.  In Part 1 of our Ultimate Guide to Search Retargeting, we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Today, we’re going to look at how to take your Search Retargeting efforts to the next level through Advanced Prospecting. In particular, we’re going to look at two key levels you need to master—traditional Search Retargeting and Search Retargeting on the Facebook Ad Exchange (FBX)—as well as the villains you need to avoid along the way. Level 1:…
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    Dev Basu

  • Deconstructing Motivation: 7 Things I’ve Learned in the Last 7 Years

    Dev Basu
    3 Aug 2014 | 5:29 pm
    People often say that motivation doesn’t last. Well, neither does bathing; that’s why we recommend it daily. – Zig Ziglar The struggle is real. It’s just so much easier to “do nothing” even when there is so much that need’s to get done. To combat overwhelm, a to-do list is simply not enough. Prioritization and the 80/20 rule aren’t either. What you really need is that inner fuel that keeps pushing you harder, like a motivational high that gets you in the zone. What separates highly motivated people from those who struggle to find their own…
  • How to Deliver the Perfect Client Pitch

    Dev Basu
    4 Jul 2014 | 5:10 pm
    If you work as a consultant or for an agency, you probably spend a fair amount of time being remarkable, convincing, and irresistible. Of course, not all days turn out that way, and I have had a number of client pitches that could have gone better. What matters most is being able to learn from mistakes, and perfecting pitch techniques as you go along. In my opinion, it’s not enough to just deliver a seemingly good pitch on the surface, but rather to read between the lines and peer into your audience’s thoughts. Key Pitch Indicators 1. Overtones We recall only about 50% of information…
  • How to Bring a Little Joy in Everything You Build.

    Dev Basu
    1 Jul 2014 | 6:54 pm
    You could have the slickest new toy, with the biggest screen, the fastest software, and beautiful user experience…and it wouldn’t matter unless you make your product memorable.  Memorable. Not just because it is the greatest thing since sliced bread or because it saves you hours every day or because it just freakin’ works, but memorable because it brings you joy every time you experience it.This is not about user experience in it’s traditional sense. This is about maximizing user happiness. The smallest things can make the difference.This weekend my wife Amy bought me a Kindle…
  • 26 Things I Learned at Age 26

    Dev Basu
    1 Jul 2014 | 5:57 pm
    “Love yourself like your life depends on it, because your life does depend on it.” At age 26 I want to share a few things I’ve learned over the years about living a prosperous and purposeful life. 1. Never Accept Anyone Else Telling you What You Can or Cannot Do. No one can decide what you’re capable of except you. Don’t let anyone choose which lines you want to colour in. 2. If You Don’t Go After What You Want, You’ll Never Have It. The biggest enemy of progress is using the phrase “someday”. Successful people don’t wait for opportunities — they create them. 3.
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    Marketing Pilgrim - Internet News and Opinion

  • Majority of seniors say advertisers don’t treat them with respect

    Cynthia Boris
    21 Aug 2014 | 2:05 pm
    Earlier this year, Esurance ran a TV commercial where a senior citizen tried to prove how up-to-date she was by posting her vacation photos on her “wall”. But of course, it wasn’t her Facebook wall, it was the wall in her living room. When her friends try to top her with talk about fast insurance quotes, the woman “unfriends” them. Which. . . of course. . . is not how that works. Very funny. Not really. This is why 60% of the seniors in a GlynnDevins survey agreed that boomers in advertising are stereotypes. Slightly more than half said they don’t feel like…
  • Instagram rolls out real-time analytics for advertisers

    Cynthia Boris
    21 Aug 2014 | 12:45 pm
    Instagram just took a giant leap into the display advertising pool with the release of several new analytic tools for brands. (Did you hear the splash?) Almost a year ago, they barely dipped their toe into the water with a blog post that was so tentative it was almost comical. In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. Advertising backlash is pretty much a given these days but it doesn’t have the punch it used to have.
  • Ode to a Search Engine: A look at Google’s 10 biggest search milestones

    Cynthia Boris
    20 Aug 2014 | 3:07 pm
    Google, how do I love thee? Let me count the ways. I love you for your intuition and how you know what I’m thinking when even I’m not so sure. I love you for your image search that helps me find a name for the thing I just bought at the thrift shop.  I love you for your inventive and amusing Google Doodles. (Doctor Who returns on Saturday!) But mostly, I love the way you serve my content to millions of people on a daily basis absolutely free of charge. Amit Singhal, Google’s top search guy sat down this week to write his own love letter where he listed what he thought were…
  • Mobile purchases are up but revenue is down. How did that happen?

    Cynthia Boris
    20 Aug 2014 | 2:07 pm
    Yesmail has good news and bad news for email marketers. First, the good news.  “The number of purchases made as a result of emails opened on a mobile device has grown almost 40 percent over the past year.” Now the bad news. “Revenue from mobile purchases increased by a comparatively modest 10 percent.” No big deal, right? Because people who open email on a desktop clearly love to click through and spend. True enough, but Yesmail says that 64.5% of all email opens happen on a mobile device. And since the average order on a mobile device is 33% lower than the average…
  • Twitter gears up to really ruin your timeline

    Andy Beal
    20 Aug 2014 | 6:32 am
    Remember when Twitter introduced the official retweet option and thousands of users vowed to start blocking anyone that caused a stranger to show up in their stream?* Well, they ain’t gonna like this update from Twitter either. As spotted by Quartz, Twitter has quietly changed its help document, What’s a Twitter timeline? “Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timelineThis means you will sometimes see Tweets from accounts you don’t followWe select each Tweet using a variety of…
 
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    Search Engine People Blog

  • How You Can Draw People Into Your Content And Get Them To Engage

    Joydeep Bhattacharya
    21 Aug 2014 | 10:25 am
    You've developed the blog of your dreams, adding the best plugins to optimize it effectively. You regularly update it with valuable content, but readers still don't come. No comments, few shares and tweets, and that's all. What went wrong? What's the cause of this failure? Think you need to spend several months or so perfecting your writing skills? It's not about the way you write (though your writing skills also play a significant role); it's all about the way you promote your content and how people read your content. Today we'll concentrate on how to get…
  • GA Dashboards: The End to Making Bad Marketing Decisions

    Tyler Calder
    21 Aug 2014 | 6:25 am
    I hate "standard" reporting. They more or less act solely as evidence that something happened the month prior. They don't make us any better at our jobs and they don't add a tremendous amount of value to our decision making process. Quite simply, so called standard reporting sucks. As marketers, let's do better. We need to do better! Based on IBM's Global CMO Survey, 94% of CMOs plan to use Predictive Analytics within the next 3-5 years…. Compared to just 66% in 2011. We don't need to be actuaries, but we need to at least know the definition of…
  • Brands That Tell Stories Gain Audiences

    Lisa Bolen
    20 Aug 2014 | 10:25 am
    On Storytelling Brand storytelling is nothing new, however it is a point of difference for those companies that are doing it right. Companies that are crafting strong brand stories are engaging with their customers in a true marketing form instead of hammering advertising messaging. These marketers are building strong connections with customers. In an age where many components of life have become impersonal, scheduled, rushed and mundane they are building that personal connection to a brand. A Successful Model For example, how about branded storytelling through a full length movie! Yes, Lego…
  • 10 Digital Marketing Certificates to Jumpstart Your Career

    Andy Crestodina
    20 Aug 2014 | 6:25 am
    A degree in advertising, a beautifully polished LinkedIn profile, glowing recommendation, even years of experience in a traditional marketing role. Is it enough? Probably not. Employers know that the world of marketing has changed. They're looking for evidence that the candidate can do search optimization, social media and Analytics. Like a search engine, they're looking for keywords on your resume. So how do you get credibility in these areas (and the phrases on your resume) without experience? With a certification. But there are dozens of digital marketing certificate programs to…
  • 10 Digital Marketing Rules You Should Break (Explained with Memes)

    Sumayya Sattar
    19 Aug 2014 | 10:25 am
    The digital marketing space is evolving quickly; marketing tactics grow and die with every new internet fad. A good example is the recent focus on inbound marketing. The push toward creating more content to support the inbound methodology is causing the space to become flooded, making it increasingly difficult to stand out. Testing and improving on the common best practices is crucial in order to get noticed. Here are some of the typical marketing "rules" that you should be breaking. 1. Blog And Blog Some More This is not as important as blogging with a purpose. The first step is to…
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    Sugarrae aka Rae Hoffman

  • OIO Publisher Ad Manager Plugin Review (& How to Guide)

    Rae Hoffman
    28 Jul 2014 | 7:00 am
    I have a particular site (powered by WordPress) that has a high demand for banner advertising. I was tired of cutting in the ad networks on advertising space sales, so I went in search of a fully automated native advertising plugin. I ended up going with the OIO Publisher plugin. I wanted an automated solution so that I wasn’t constantly having to go back and forth in email with advertisers and so that ads auto renewed (or expired) without me having to remember to get a renewal payment or remove them when the time period was up if the advertiser chose not to renew. Additionally, as an…
  • SpyFu Review – Keyword Research, Link Outreach Tools & Much More

    Rae Hoffman
    2 Jul 2014 | 10:34 am
    If you’re a regular reader of this blog or have seen me speak, then you already know that I’m a big fan of SEMRush. That said, if you’ve read my posts about finding profitable keywords, then you’ve probably also noticed that I have a paid subscription to the SpyFu keyword tool as well. Now, there’s a lot of overlap between these tools, but there is a reason I have a subscription to both. Below I’ll dive into SpyFu specifically and cover what it is, what it does, how you can use it to improve your online marketing campaigns and give some information on SpyFu…
  • You&A with Matt Cutts at SMX Advanced 2014 (& Where is the Penguin Update?)

    Rae Hoffman
    14 Jun 2014 | 9:43 am
    Every year at SMX Advanced Danny does a You&A with Matt Cutts where audience members submit questions, Danny asks them (the ones he feels are the most valid to a large audience anyway) and Matt answers them. I live tweeted this year’s session and this is the roundup of those tweets along with anything I personally wanted to add. ;-) Danny and Matt pre-chat with an awesome photobomb courtesy of Michelle Robbins. Ha. That chat began with Matt throwing stuffed hummingbirds and other swag from the stage. Danny asked if Matt had any announcements (he said he had a lot of them) and said…
  • The Parent’s Guide to Instagram (& How to Protect Your Kids on the Service)

    Rae Hoffman
    7 Jun 2014 | 6:19 am
    Sometimes I take my knowledge of social media for granted. Because the truth is that while everyone under the age of 18 has never known a world without internet or cell phones, most parents have a hard time keeping up. My work requires me to use and be heavily involved with social media, and even I’m still not sure what the true purpose of Snapchat is. Yesterday afternoon a friend of mine posted something on Facebook that I found disturbing as a parent. The photo below (posted with permission) is a screen shot of a photo that her daughter had posted on Instagram. This isn’t some…
  • What the Mainstream Media Doesn’t Get about Panda

    Rae Hoffman
    22 May 2014 | 6:21 pm
    It seems the mainstream media has finally caught up – not everyone who gets screwed by Google is a spammer getting his just deserts. MetaFilter has apparently been dying a slow and painful death as a result of the Google Panda updates. And, I’m sad to say a little part of me smiled. Am I happy to see any small business suffer? Hell. No. Do I want MetaFilter to suffer? Again. Hell. No. But, with MetaFilter’s decline comes the mainstream media’s attention on Panda. The mainstream media who – until now – had their head in the sand, happily lapping up the…
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    Search Engine Guide : Small Business Search Marketing

  • How you can break into digital marketing

    22 Aug 2014 | 11:23 am
    by Mike Moran Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative for my help, but to me it is just giving back a blessing that I has been bestowed on me by others. They are unemployed or "in transition," as many call it these days. They have a good idea--they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you.When you are trying to break into any new field, you have the odds stacked against you--especially in a down economic environment. With so many people out…
  • Site search: Too many results and not enough

    31 Jul 2014 | 3:31 pm
    by Mike Moran I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search. So few companies work on this capability that we are in danger of teaching visitors not to even bother using our site search. That's bad, because their alternative is to go back to Google and find someone else's site. One of the things that kills us over website search is that if we ask our customers what is wrong, they…
  • The Top 7 SEO Web Design Methods to Increase Visibility

    28 Jul 2014 | 2:46 pm
    by Jayson DeMers Anyone who has Googled him- or herself understands the power and mystique of search engine results. When you run an e-commerce business, where it lands in search rankings plays a critical role in how many people are exposed to your company and its services.When businesses land near the top of the search results page for keywords related to their industries, users are much more likely to click on their pages, view their content, and learn about their products or services. The more visitors to the site, the more opportunities the company has to make sales and achieve high…
  • Yeah, But... I Already Rank For My Company Name

    15 Jul 2014 | 7:12 am
    by Stoney deGeyter Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them "Yeah, Butters." And if you've been following this series, you understand why. One of the common objections we hear is, "But we already rank for our company name, so why do I need SEO?"There are a couple dynamics at play here. One, you're probably seeing personalized results, not necessarily what the rest of the world sees. And two, because... and this is important here... UNLESS YOU'RE A WELL-KNOWN BRAND, NOBODY IS SEARCHING FOR YOUR COMPANY…
  • Does the Internet allow more differentiation?

    25 Jun 2014 | 1:13 pm
    by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing message--most about differentiation. But how does the Internet change the way marketers discuss differentiation? Does the Internet allow more differentiation? Read on. The biggest difference between digital marketing and other kinds of marketing is…
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook Still Runs Traffic

    Ben Brausen
    22 Aug 2014 | 3:45 am
    Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. Marketing Land Twitter Diversity Statistics: 70% Male Globally, 59% White, 29% Asian in U.S. [REPORT] - How important is diversity in the workplace? A KelloggInsight report documented how better decisions are made by diverse businesses, while Catalyst noted that Fortune 500 companies with the highest representation of…
  • Lessons on Marketing Strategy and Content Marketing ROI – Michael Brenner Interview

    Lee Odden
    21 Aug 2014 | 4:10 am
    One of the key players and innovators in the world of content marketing is Michael Brenner. During his time at SAP as Vice President of Marketing & Content Strategy and the Managing Editor for the SAP Business Innovation site, Michael also co-created one of the most popular B2B marketing websites, Business to Community. Today, you’ll find him working as Head of Strategy at NewsCred as well as writing for his B2B Marketing Insider blog. We’ve covered Michael’s B2B marketing presentations in the past and it was great to catch up with him for this interview. In the lead…
  • Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr

    Lee Odden
    20 Aug 2014 | 3:48 am
    “And what is the use of a book,” thought Alice, “without pictures or conversation?”  Alice in Wonderland Tell me something. When you look at your email inbox, feed reader or favorite social network, are you underwhelmed with information? I didn’t think so. It’s funny to think that way back when, you could get up and grab a cup of coffee while your email downloaded though a dial up connection. Today, it’s all information overload wherever you go: laptop, tablet or smartphone. The Cheshire Cat would probably like being able to blend in with all that information…
  • Audience and Oysters – Ann Handley on the Power of Growing Your Audience for Content Marketing

    Lee Odden
    19 Aug 2014 | 3:45 am
    It is with great pleasure that I share today’s post with you from a fellow fan of Instagram that I respect and admire a great deal. Ann Handley is a long time friend who is not only smart, funny and a great keynote speaker, but she is also the Chief Content Officer at MarketingProfs. An amazing writer, Ann is the best-selling co-author of Content Rules and the author of a new book that I highly recommend: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (due out Sept 15). On top of all that, Ann is a regular contributor to many of the conference eBooks we…
  • Visual Content Marketing Strategy eBook

    Lee Odden
    18 Aug 2014 | 4:18 am
    If a picture is worth a thousand words, visual content marketing must be worth millions. As companies mature in their use of content marketing from simply creating “more” content for SEO purposes to creating really useful content designed to reach specific customer segments to influence business outcomes, the importance of content differentiation becomes paramount. According to the Content Marketing Institute and MarketingProfs’ annual studies, over 90% of B2B and B2C marketers are using content marketing. That’s a tremendous amount of competition and to stand out, successful…
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    John Battelle's Search Blog

  • Why I’m Watching Deep Linking In Mobile

    jbat
    18 Aug 2014 | 4:24 pm
    The post Why I’m Watching Deep Linking In Mobile appeared first on John Battelle's Search Blog. The first ever web page, created by Sir Tim Berners Lee to explain, naturally, the WWW. We are at a turning point in the mobile app ecosystem where deeplinking is becoming a priority and not just a feature. – URX blog This week marks the beginning of a journey I’m taking to understand “deep linking” in mobile. I’ve kept one eye on the space for some time, but it’s clearly heating up. Last Spring three major mobile players – Facebook, Google, and…
  • My 2014 NewCo SF Schedule: Hard Choices

    jbat
    14 Aug 2014 | 10:42 am
    The post My 2014 NewCo SF Schedule: Hard Choices appeared first on John Battelle's Search Blog. The NewCo award, given to host companies who join the NewCo festival this year. As I did last year, I picked my NewCo San Francisco schedule early, so I could prepare in advance of the festival this September 10-12. There are nearly 130 extraordinary companies to choose from, so it’s not easy to decide where to spend your time. But decide we must. Here are my choices for this year’s SF festival (there are festivals in Amsterdam, New York, Silicon Valley, LA, Detroit, Boulder,…
  • NewCo Sizzle Reel, SF Sked Are Up!

    jbat
    30 Jul 2014 | 12:06 pm
    The post NewCo Sizzle Reel, SF Sked Are Up! appeared first on John Battelle's Search Blog. It’s hard to describe what it’s like to attend a NewCo till you’ve been to one, but this video, below, should certainly help. It comes right on the heels of NewCo’s SF schedule going up, which for those of you who’ve never been is like announcing the lineup at Bonnaroo for those of us in the NewCo world. In SF, companies opening their doors include Medium, Carbon Lighthouse, ACT, IFTTT, the melt, Lit Motors, Salesforce, Bloomberg, OpenTable, Scoot, NextDoor, and 100+…
  • It’s Time For Twitter To Filter Our Feeds. But How?

    jbat
    27 Jul 2014 | 3:41 pm
    The post It’s Time For Twitter To Filter Our Feeds. But How? appeared first on John Battelle's Search Blog. (image) “We don’t put an algorithm between you and your feed.” – Twitter exec Adam Bain, March 2013 “Please do.” Me, today Twitter has always appealed to tinkerers, to makers, to the people who first took up blogging, who championed RSS and HTML in the early days – you know, the people who created the open web. And because of that, Twitter has always had a strong dose of egalitarianism in its DNA. Twitter expresses that DNA in a…
  • Content Marketing And the New Mainstream

    jbat
    8 Jul 2014 | 8:39 am
    The post Content Marketing And the New Mainstream appeared first on John Battelle's Search Blog. (image) On the eve of our third annual P&G Signal (a private event I’ve produced for P&G these past few years) comes this piece in HBR: The Content Marketing Revolution. Just this morning I was reflecting on the speed with which the idea that “all brands are publishers” has moved from evangelical blog post to standard business practice – less than four years since we officially canonized it at FM, and about seven since I first began writing about…
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    Ask Kalena

  • Fast Five in Search – Week 34, 2014

    Kalena Jordan
    17 Aug 2014 | 2:31 pm
      I travel around New Zealand regularly, giving in-person training workshops for the Institute of IT Professionals in various online marketing subjects. My most popular workshop by far has been Social Media for Business, likely because many businesses and organizations struggle to understand how best to integrate social into their existing marketing strategies. During the workshop, I like to show attendees a range of case studies where businesses of all sizes have successfully used social media marketing to promote their products and services and grow their customer base. Some of the…
  • Well Done Paid Search Advertising 201 Graduates

    Kalena Jordan
    16 Aug 2014 | 8:45 pm
    On behalf of Search Engine College staff, I’d like to offer congratulations to our latest graduates of Search Engine College for 2014. Students named below have successfully completed our Advanced Pay Per Click Advertising course at Search Engine College and attained official certification status (requiring a passing grade of 70 percent or higher). Pay Per Click Advertising 201 Meghan Jump Christine Rokos Sok Khann Hinoh Garris Mary Milner Bonnie Dalager Ashley Washburn Diana Weaver Leona Miller Brett Wohlgemuth Shannon Wampler Linda Ng Cherish Moss Thomas O’Brien Andrea Taylor…
  • Fast Five in Search – Week 33, 2014

    Kalena Jordan
    10 Aug 2014 | 2:02 pm
      Today’s Fast Five is all about online education. Internet based training institutions and Massive Open Online Courses (MOOCs) have become exceedingly popular in the past 10 years. Anyone with an Internet connection can now learn anything online, 24 hours a day. Today, we share five (six!) of the most popular online learning web sites. Here we go: Here’s this week’s Fast Five: 1) Udemy – describes itself as the world’s online learning marketplace, where 3 million+ students are taking over 18,000 courses in everything from programming to yoga to photography.
  • Fast Five in Search – Week 32, 2014

    Kalena Jordan
    3 Aug 2014 | 2:36 pm
      Move over Google! This week, we’re all about Bing. Let’s get straight to the good stuff. Here’s this week’s Fast Five: 1) Bing Looks Abroad by TechCrunch. According to internal sources, apparently Bing is “embarking on the most ambitious geographic and product expansion in its history”. TechCrunch has the lowdown on what this could mean. 2) How Does Bing Choose the Title for My Web Page? by Bing Blogs. Apparently, Bing doesn’t always choose the content of your title tag to display in the SERPs. Who knew? In this post, they explain why. 3) 3 New…
  • Fast Five in Search – Week 31, 2014

    Kalena Jordan
    27 Jul 2014 | 1:10 pm
      We’re all about Google in this week’s Fast Five. No Bing, no Yahoo, just Google. Let’s get straight to it. Here’s this week’s Fast Five: 1) Promoting Modern Websites for Modern Devices in Google Search Results by Google Webmaster Central Blog. Google has introduced a new feature into the search results this month. When Google algorithms detect pages that may not work on a searcher’s device Google will now indicate this to searchers within the search results pages. 2) New Study: Search Ads Lift Brand Awareness by Inside AdWords Blog. It has been…
 
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    aimClear® Blog

  • The Complete Content Marketer’s #MozCon Manifesto, Part 2: Promote & Measure

    Lindsay Schleisman
    18 Aug 2014 | 11:03 am
    Welcome back to our MozCon manifesto. This post continues our two-part series on content marketing takeaways from MozCon 2014, organized into a four-step process. Part 1 covered the conception and creation stages of content marketing, as well as the reasons to do it in the first place. In part 2, we’re covering promotion and measurement—two steps that many marketers neglect. Read on for tips on how to get your content in front of the right audiences as well as how to measure and report on your efforts. Step 3: Promote At the end of step 2, having completed the conception and creation…
  • The Complete Content Marketer’s #MozCon Manifesto, Part 1: Conceive & Create

    Lindsay Schleisman
    14 Aug 2014 | 11:52 am
    Last month, aimClear had the pleasure of attending MozCon, a search, social and content marketing conference hosted by the fine folks at Moz. MozCon is a conference unlike most. There’s one track, so no shifting between session rooms. Yes, that means the creatives had to bear with the who-the-hell-is-JSON-and-his-friend-MQL geekouts, while the techies had to sit through the kumbaya-content-fluffy-hugs sessions. But it was worth it because these were some of the most dynamic, inspiring presenters out there. Only the best of the best are invited to speak, and it showed. Content marketing was…
  • Transparency, Trust & Partnership: Cornerstones of Exceptional Agency Service

    Jeremy Mayes
    6 Aug 2014 | 1:38 pm
    Over the past 20 years or so, aimClear team members have had the opportunity to be a customer of online marketing agencies large and small. Of course, we’re now a service provider ourselves for companies ranging from hungry startups to huge iconic brands. On both sides as agency services consumer and provider, we’ve been fortunate to observe which client customer service techniques work (and which don’t). The best agencies – and the ones we remember and would rehire today given the opportunity – all shared similar characteristics when it came to providing exceptional client…
  • #SMX East, Flash Forward! Register (EARLY!) for aimClear’s Social SEO Workshop

    Amber Krohn
    5 Aug 2014 | 10:18 am
    The bright city lights and electrifying atmosphere of America’s City That Never Sleeps reflect our excitement as we prepare to host a workshop at SMX East in New York City. The conference, held at the Jacob K. Javits Center, will take place September 30th-October 2nd. If you want a leg up against the competition, come out a day early to attend aimClear’s workshop, hosted by Founder & Evangelist, Marty Weintraub and aimClear team members. Attend this workshop or read about the fireworks and wish you were there. Clear your calendars for 8:30am on September 29th and head over to the…
  • Hey Google, Is That Uber Organic Maps App Thingy A Native Ad? Need #Disclosure?

    Marty Weintraub
    30 Jul 2014 | 10:44 am
    Google mobile Maps application seems to be blurring lines between giving directions and possibly native ads, in support of upstart on-demand car service Uber. Keep in mind, Google Ventures invested $258 million in Uber last year, which was one of Google Venture’s largest deals ever. This post includes screen captures showing “Get an Uber” suggestions inserted in the Droid (Google OS) Google Maps app. There’s a lot of buzz out there about native ads and what level of disclosure is required.  The FTC updated their general .com Disclosure Guidelines last March and held a full day…
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    Branded3

  • Takeaways from the @Sitecore Jump! workshop

    Tom Armenante
    22 Aug 2014 | 1:37 am
    The more I get to know about Sitecore, the more I’m amazed by the features that it offers, particularly within its DMS (Digital Marketing Suite). Last month, I went to the Sitecore Jump! workshop where I learnt more about the personalisation features Sitecore offers and the ability it gives you to target different visitors based on their needs and demands on the time of their visits. The day was broken into different workshops and exercises with Kristin Philbin about SBOS (Sitecore Business Optimization Services), explaining how everything we spoke about was possible in the DMS. At the…
  • 10 reasons why @Branded_3 uses the 10,000ft tool

    Rosanne Dickinson
    21 Aug 2014 | 5:55 am
    What is 10,000ft? 10,000ft is an interactive resource planning and project management tool. Anyone who works in a digital agency will recognise the need to adapt and be flexible on a daily basis, and we needed a system to help us with this. I set up a trial version of 10kft last year with a view to using it primarily for project management of the digital team, however, we soon came to realise it was more than suitable for use across the whole business, especially for time-tracking and reporting. We certainly didn’t hang around, as within 2 months we had the whole business set up with it,…
  • See @Branded_3 talk and join our workshop at @brightonseo

    Felicity Crouch
    20 Aug 2014 | 6:08 am
    If you’re heading to the UK’s biggest Search conference next month – Brighton SEO – be sure to catch Branded3′s Social & PR Manager talking on how to break SEO out of silos with marketing and PR. Laura Crimmons will be teaching delegates how to get SEO teams fully involved in the wider marketing mix by using PR strategies that support business objectives. Laura heads up our Digital PR, Social Media and Outreach teams here at Branded3 and leads the creative strategies across some of our largest accounts, including Ladbrokes and Vue Cinemas. You can catch…
  • Drive #SEO through audience engagement: #B3Seminar tickets now on sale!

    Felicity Crouch
    19 Aug 2014 | 7:40 am
    You can now book your place at Branded3’s second seminar series of the year, titled Driving SEO Through Audience Engagement. Taking place in Leeds on Wednesday 24th September and London on Thursday 16th October, these half-day seminars will cover all of the advice that marketers need to achieve a site that genuinely deserves to rank. Be sure to book you and your team’s tickets before 1st September for a 25% early-bird discount price of just £75+VAT. Leeds: Wednesday 24th September London: Thursday 16th October Previous attendees to Branded3’s sell-out seminars have been senior…
  • We’re up for 3 @_digital_impact awards!

    Felicity Crouch
    18 Aug 2014 | 5:58 am
    The shortlist for 2014′s Digital Impact Awards was released this morning and we’re absolutely thrilled to see three of our projects shortlisted! We’re nominated in the Best Use of Digital in the Financial Services Sector for our work with City Index –  a long-term client of Branded3 for whom we’ve delivered a number of campaigns to help them become an industry authority in the spread betting market. We’ve also been shortlisted for Best Intranet for our multi-site, multi-national, Sitecore-based solution for International Personal Finance, a development…
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    Performancing

  • A/B Testing and SEO: What You Need to Know to Succeed

    Amanda DiSilvestro
    8 Aug 2014 | 5:00 am
    Being indecisive is something that companies often struggle with when it comes to decisions about a website, but ironically enough a lot of this indecisiveness comes from the indecisiveness of consumers. You want one thing one minute, and then something turns you off the next. This is why A/B testing is so important for small businesses. It ensures that you website is satisfying the majority of consumers, and it allows for you to modify this as consumers modify their own purchasing decisions. This then brings up the idea of SEO. If you’re constantly changing your website,…
  • Popular Code-Free Design Tools for Designers and Developers

    Guest Blogger
    30 May 2014 | 5:50 pm
    The standard way of building websites is by using codes. It still applies today but with advancements in software development, there are now the so-called code-free web design tools that designers and developers can use. By code-free, it simply means that designers even without the help of developers can easily create attractive websites without having to bother too much with codes and getting them right. There are advantages and disadvantages to using this latest software but it won’t hurt if you try them. Muse Adobe’s Muse is a great tool that easily creates websites. On the…
  • Webydo Can Help Take Your Design Business to a New Level

    abovepop
    21 Feb 2014 | 1:31 am
    Freelancing has become rather popular in recent years, not only because of the freedom it offers, but also because opportunities are expanding and earnings increasing. In the design sector, more and more web designers are taking to building a business for themselves as well. And, why not? There is certainly no lack of clients and work opportunities, and web designers have all the resources they need to start, run, and expand their business. That’s not to say that there are no potential issues if you follow this route. On the creative end, one of the possible bumps along the road is the…
  • The Powerful Art of Community Building – Increase Your Blog’s Reach & Traffic

    Robyn-Dale Samuda
    20 Feb 2014 | 6:31 pm
    Community building is basically communicating with users in your niche, whether online or off, by engaging them in conversations important to them and the market, offering advice or any useful content to make their lives better. Its about becoming a leader in your industry, with whom other users can relate to and rely on. Its about building trust and relevance in a fast paced and ever changing environment. Yet, as bloggers, how do we achieve this? Where do we go to find the users and environment for building that closely knit and profitable community? Well, the easy answer is that its…
  • Create Your Pixel Perfect Website, Code-Free: Check Out The Top Website Creators

    noemi
    31 Jan 2014 | 6:05 am
    Website builders have become the default for many who want to create their presence online without having to break the bank. There’s always the option of hiring someone to do the job, but with the amount of free website builders available, whether you are a professional web designer or an amateur creator there is a whole host of options from DIY website creators to the robust design suites to help get you on your way in creating your next website. If you’re a professional designer, you know just what I am talking about – and more. You know…
 
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    Stone Temple Consulting - Digital Marketing Excellence

  • Can Google Plus Posts Create Duplicate Content Problems?

    Mark Traphagen
    14 Aug 2014 | 8:21 am
    Few things human are more fascinating than identical twins. Think about how many creative works, from classical literature to pop culture, are about twins: The Prince & the Pauper, the myth of Castor & Pollux, the 1960s Patty Duke TV Show, The Parent Trap–the list goes on and on. When it comes to content on the web, though, identical duplication isn’t quite so entertaining. Duplicate content within the same site can cause problems for search engines trying to decide which page should rank. But duplication can also be painful across different sites, if the site that ends…
  • HTTPS Now a Google Ranking Factor: Some Questions Answered

    John Biundo
    11 Aug 2014 | 11:31 am
    It isn’t often that Google tells us something that will directly affect site rankings. If they do, it’s often because they want to modify our behavior in a certain direction. We saw this tactic  from Google when they first began talking about web performance a few years back, and later announced that site speed is in fact a ranking factor.  A similar motivation seems to be in play with their recent announcement that sites that use HTTPS encryption will get a small ranking boost. In fact the rollout of the HTTPS support is eerily similar to the buildup of site speed evangelism…
  • Rae Hoffman: SEO Myths, and the Damage They Cause – Episode 7

    Eric Enge
    6 Aug 2014 | 10:45 am
    Not only is Rae Hoffman a super-smart and experienced SEO, she is a straight talker. In today’s episode you’ll get to enjoy Rae at her finest. So get ready for a no-holds-barred, roller coaster ride into Rae’s trademark rants and raves. All around, the eight SEO myths that Rae covers here, is a fascinating conversation between two of the most experienced and revered SEOs in the business: Rae and our own Eric Enge. This episode of the #DMEShow, SEO Myths, and the Damage They Cause, originally aired on July 25th, 2014. You can listen to this episode on either iTunes or Stitcher…
  • Larry Kim: Paid Search: Mastery of Strategy and Execution – Episode 6

    Eric Enge
    6 Aug 2014 | 9:34 am
    Paid search advertising is complex and tricky. So, leave your SEO skills at the door because this is a whole new ballgame. Larry Kim of Wordstream is one of the foremost experts in the world of pay-per-click. Nothing he does for his clients is by guesswork; he is extremely data driven. If you’ve ever seen one of his famous conference talks, you know he can share more useful PPC tips in one hour than most so-called experts can learn in a lifetime. Today’s show is no exception, so get out your notepad and sharpen your pencil. This episode of the #DMEShow, Paid Search: Mastery of…
  • What to Do When Your Website Traffic Drops

    Mark Traphagen
    30 Jul 2014 | 4:54 pm
    Introducing Episode 1 of our new video series: Hardcore SEO! In this episode Stone Temple Consulting Senior Marketing Consultant Brian Weiss shares how to evaluate a sudden traffic loss on your website. The Hardcore SEO series will bring you insights like this from Stone Temple’s team of seasoned SEO veterans. To make sure you never miss them (or any of our helpful video content) subscribe to our YouTube channel.  Here is the five minute video conversation Brian had with our CEO Eric Enge. After the video is a full text transcript of the contents. TRANSCRIPT ERIC: So Brian, I’ve…
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    Graywolf's SEO Blog

  • Why You Should Avoid Numbers in Your URL

    Michael Gray
    5 Aug 2014 | 6:47 am
    While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have top 500 playlists and AFI will always publish top 100 movies lists. However, as a responsible publisher, marketer, and SEO ... [Continue reading Why You Should Avoid Numbers in Your URL]The post Why You Should Avoid Numbers in Your URL appeared first on Graywolf's SEO Blog.
  • How Google Plans to Steal More of Your Traffic

    Michael Gray
    24 Jun 2014 | 9:33 am
    At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the search traffic it’s currently sending to other websites and keep it for themselves. I’ve embedded the video of the complete ... [Continue reading How Google Plans to Steal More of Your Traffic]The post How Google Plans to Steal More of Your Traffic appeared first on Graywolf's SEO Blog.
  • Reviews: Author HReview Plugin

    Michael Gray
    11 Sep 2013 | 10:10 am
    Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present a problem. One way to get around this problem is to create reviews from one expert author and publish that ... [Continue reading Reviews: Author HReview Plugin]The post Reviews: Author HReview Plugin appeared first on Graywolf's SEO Blog.
  • How to Speed Up Your WordPress Website

    Michael Gray
    5 Sep 2013 | 7:05 am
    Right now, wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without its problems, there’s no denying it’s a popular, easy to set up, and easy to use CMS. However, despite what many will tell you, “out of the box” wordpress is neither SEO friendly or configured ... [Continue reading How to Speed Up Your WordPress Website]The post How to Speed Up Your WordPress Website appeared first on Graywolf's SEO Blog.
  • Why Simple Websites Will Always Lead to Better SEO

    Michael Gray
    15 Aug 2013 | 10:14 am
    Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang wringing; but, a few non public changes later, things were sorted out. This, however, set a very bad example that ... [Continue reading Why Simple Websites Will Always Lead to Better SEO]The post Why Simple Websites Will Always Lead to Better SEO appeared first on Graywolf's SEO Blog.
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    Pubcon

  • Anticipation Building For Largest Pubcon Las Vegas Ever

    Lane R. Ellis
    22 Aug 2014 | 9:00 am
    It’s exciting to think that we’re now just 45 days away from Pubcon Las Vegas 2014, the highly-anticipated social media and digital marketing conference featuring over 180 excellent presenters in more...Continue this story.
  • Pubcon Las Vegas 2014 Registration Now Open

    Lane R. Ellis
    21 Aug 2014 | 11:48 pm
    Registration is now open for Pubcon Las Vegas 2014, the search marketing event of the year, which will take place at the Las Vegas Convention Center, featuring a full day of...Continue this story.
  • Pubcon Exhibitor: PandaRisk

    Jeff Randall
    20 Aug 2014 | 2:41 pm
    PandaRisk.com PandaRisk.com provides webmasters with an easy way to identify areas that should be improved to avoid or overcome potential impacts caused by Google’s Panda Algorithm Updates (a machine-learned filter for...Continue this story.
  • Pubcon Exhibitor: Global Intellisystems

    Jeff Randall
    20 Aug 2014 | 2:38 pm
    Global Intellisystems Global provides email marketers with more than 1,000 custom-built tools in its toolbox to help achieve the highest inbox delivery rates in the industry. But sending messages is only...Continue this story.
  • Top 25 Reasons To Attend Pubcon Las Vegas 2014

    Lane R. Ellis
    15 Aug 2014 | 8:15 am
    Pubcon Las Vegas 2014 at the Las Vegas Convention Center will be one of the year’s biggest and best technology conferences, filled with the latest digital marketing, social media, search, and...Continue this story.
 
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    Get Elastic Ecommerce Blog

  • The United State of Social Commerce [Infographic]

    Linda Bustos
    22 Aug 2014 | 1:03 am
    This week’s infographic looks at social commerce statistics and trends in the US, courtesy of Invesp Consulting.TweetablesSocial commerce is projected to grow to $14B in 2015, compared to $3B in 2012 Tweet thisSocial commerce is forecast to reach 5% of online retail revenue by 2015 Tweet thisPositive reviews can bump a product’s price by 9.5% Tweet thisNegative reviews have an 11% chance of changing purchase intent Tweet this86% of the top 25 ecommerce sites use Facebook Like and Twitter buttons, 82% Pinterest Tweet this61% of online retailers use Pinterest buttons Tweet this42%…
  • 9 Types and 6 Tips for Vine Video Marketing

    Linda Bustos
    20 Aug 2014 | 1:05 am
    A few years back, I posted 17 styles of Twitter updates for online retailers, from branding to customer care to “transactional” tweets. Absent from that list (because it didn’t exist) was micro-video from Vine and Instagram.The micro-video format has a few different useful applications for brand and ecommerce content marketers, but is still fairly underused, perhaps due to its perceived difficulty to produce good content. But done well, they may be more attention grabbing, persuasive and shareworthy than some of your text-only social updates.If you’re looking for…
  • Are Your Cross-sells Killing Conversion?

    Linda Bustos
    18 Aug 2014 | 1:04 am
    It’s generally believed that product recommendations on ecommerce sites increase conversion and average order value.But according to e-tailing group’s 16th Annual Merchant Survey, 59% of retailers don’t know what kind of conversion rates they achieve when shoppers preview upsells or cross-sells on product pages. When you consider that 9% don’t use such merchandising, that adjusts to 65% of those that do. And cart pages are not far behind.With so many retailers not measuring the effectiveness of product recommendations, we can imagine how few are testing and optimizing their…
  • 10 Ways to Use Psychology to Convert Customers [Infographic]

    Linda Bustos
    15 Aug 2014 | 1:04 am
    This week’s featured infographic examines the psychology of conversion optimization, from pricing to verbiage to segmentation.Via Helpscout
  • 3 Ways to Handle Email Unsubscribe

    Linda Bustos
    13 Aug 2014 | 1:03 am
    Nobody likes to cut an email subscriber loose, but when someone wants to go…you gotta let ‘em go.But it doesn’t mean the customer relationship is over. Some email defectors may simply just want to reduce their inbox clutter. A common tactic is to ask if the customer wishes to reduce the frequency of your emails, and many marketers remind customers that they can alternatively stay in touch through social networks.Mobile alerts, though more invasive, are another alternative, as are calls-to-action to download an app.It’s important to keep in mind that the design and…
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    Compete Blog

  • Niche Food Sites Hungry for Disruption

    Gabriel Sehringer
    19 Aug 2014 | 11:41 am
    Is there anything that can’t be delivered nowadays? A few years ago, “delivery” was only synonymous with pizza, mail, and Chinese take-out. The past few years, months, and even weeks have given the term a whole new meaning. Take announcements since January as indications that delivery services as we have known them are changing: Delivery.com now offers personal picnic packages to hungry people in Central Park and GrubHub has decided to get more serious about their ice cream deliveries. Not only that, but behind the scenes of the food delivery business, there are numerous partnerships…
  • The Compete Weekly Pulse

    Laura Cantwell
    16 Aug 2014 | 7:29 am
    This was a big week for Millward Brown Digital due to the release of our latest thought leadership piece, Getting Mobile Right! Among other content from our feeds, the most popular articles this week focused on social media. Check them out to see how you can take your digital marketing to the next level! Your Social Listening Checklist: What You Should Be Monitoring Besides Your Brand Name While the world may not completely revolve around your brand, you may be more relevant to conversations than you would expect. The good folks at Hootsuite are giving you permission to be a little…
  • Are You Getting Mobile Right? (Part I)

    Katie Hrdy
    13 Aug 2014 | 6:54 am
    Did you know that mobile now surpasses TV as the most-used screen among multiscreen audiences? If it wasn’t clear already, this confirms that mobile is a key component to a successful digital strategy and to a holistic consumer-driven strategy overall. To help marketers better understand how to utilize mobile’s strengths as a marketing platform, today we released Getting Mobile Right, a follow-up to our earlier Getting Digital Right study. In the study we identified three major questions that marketers are asking to better understand how mobile can propel their brand: Where and how can we…
  • Fashion Meets Fitness and Causes Internet Stir

    Sarah Friedman
    12 Aug 2014 | 11:37 am
    Image from: Fitbit.com Tory Burch is known for her classic, feminine apparel, chic accessories and fabulous shoes. The designer’s signature products are coveted by countless fashion enthusiasts. But as today’s online marketplace continues to become more cluttered and more competitive, a brand that solely focuses on specialized items and niche audiences may be missing out on important website click-throughs, and ultimately ecommerce purchases. Perhaps this idea is the motivation behind Tory Burch’s latest endeavor, a partnership with Fitbit. By teaming with Fitbit, and launching the…
  • The Compete Weekly Pulse

    Laura Cantwell
    9 Aug 2014 | 7:33 am
    Happy National Simplify Your Life Week! We hope that some of our favorite articles from last week will help you do just that. The following five articles are filled with information, tips, and tricks to help your digital marketing, to put it simply, win the internet. 7 Myths You Shouldn’t Believe About Email Marketing [Infographic] We’re constantly being reminded that email marketing isn’t dead, but it makes sense that people might think it’s outdated given that email is one of the oldest digital marketing tools. Through the years we have heard so much advice about how to manage…
 
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    Small Business Search Marketing

  • This Just In: “Deconstructing Pigeon” Session Added to @SMX East (Speakers Wanted)

    Matt McGee
    31 Jul 2014 | 7:41 am
    In light of last week’s news about Google’s new “Pigeon” local algorithm update, we’ve decided to add a session about it at SMX East: Deconstructing Pigeon, Google’s New Local Search Algorithm I’ll be coordinating that session, and I’m looking for speakers right now! It’s scheduled for day two of the conference, which is October 1st, from 1:30 to 2:45 pm. Ideally, we’ll have a panel with 2-3 speakers and then plenty of time for audience Q&A. What I’m Looking For I know it’s less than a week since Pigeon came to light,…
  • What I’m Looking For in My Sessions at SMX East 2014

    Matt McGee
    26 Jun 2014 | 11:02 am
    We’ve just published the SMX East 2014 agenda and I have two sessions that I’m coordinating this year — one on local search, and the second on Pinterest as a search engine and e-commerce marketing opportunity. The Speaker Pitch Form is also open, so if you’d like the chance to be part of either of my sessions — or some other session(s) — get your pitch together and submit it as soon as you can. (Reminder: see my unofficial tips for submitting pitches.) As I’ve done before, I want to give a quick heads up about what I’m looking for in each…
  • Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

    Matt McGee
    16 May 2014 | 8:43 am
    My bike, its front tire flat as a pancake yesterday. What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I didn’t trust myself to do it right after three decades, and Mike promised to come out, fix my flat tire and give my bike a general tune-up, too. While we were on the phone, Mike said he’d be happy to educate me so that I could…
  • Need Local SEO Help? Try the Local U Forums

    Matt McGee
    23 Feb 2014 | 1:47 pm
    I’ve been remiss in mentioning that the Local University crew recently opened up a members-only local search forum that gives everyone access to conversations and Q&A with the Local U faculty, not to mention some of the smartest minds in the local search/marketing industry. It’s like drafting your own local search “dream team” and having access to ask questions whenever you want. Can’t beat that, especially since the monthly fee is less than what you’d spend for just one hour of consulting with folks like Mike Blumenthal, David Mihm, Mary Bowling, Mike…
  • Keywords in Your Twitter Name Seem to Matter for Twitter Search

    Matt McGee
    14 Feb 2014 | 8:08 am
    Remember that little experiment I wrote about two months ago, where I was wondering how much a keyword in your account name matters when optimizing for Twitter search? Apparently it matters. I changed the name of @GlassAlmanac, the Twitter account for my hobby site Glass Almanac, from “Glass Almanac” to “Google Glass Almanac.” The account was originally MIA if you searched Twitter for accounts about Google Glass. After I changed the account name, it hit the Top 15 and eventually settled in at No. 6. Sometime within the last 2-3 weeks, this happened: Nice, right?
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    Web Gnomes

  • A Real World Negative SEO Case Study

    steve
    13 Aug 2014 | 11:55 pm
    Yesterday, someone explicitly threatened to launch a negative SEO attack against our website. Unless we pay a sum of money in the next 24 hours, our backlink profile will be flooded with toxic links. (Honestly, it all sounds like the plot of a terrible James Bond movie. But I digress.) We have no intention of […]
  • How I Would Fix Grantland’s SEO: An In-Depth Audit

    steve
    19 Feb 2014 | 3:32 am
    I am a full-blown sports junkie, which means I spend WAY too much time looking at sports sites: ESPN, Sports Illustrated, and of course, Grantland. About a month ago, I was feeding my sports addiction when I noticed Grantland was completely redesigned. We launched Grantland's new redesign today – it's our 3rd incarnation making it […]
  • The Most Actionable SEO Tips Ever

    steve
    25 Sep 2013 | 2:03 am
    Everyone loves a good tip, but unfortunately, many of the SEO tips floating around have become outdated. And even if a tip is still current, it’s usually not very actionable. To solve this problem, I contacted some of the best SEOs in our industry and asked a simple question: What is your absolute best, most […]
  • Gnome Likes: Google Slapping Mozilla, Penguin Party & Better SEO Metrics

    steve
    29 Apr 2013 | 3:30 am
    Remember a few months ago when I said, Gnome Likes is “back and better than ever in 2013!” Yeah… me either In my defense, last month’s newsletter was jam packed with exciting SEO news. But you’re right: that’s not good enough, which is why I’m dusting off the cobwebs for an extra special edition of […]
  • Gnome Likes: Blogging About Anything, Post Ideas & SEO Audits

    steve
    14 Jan 2013 | 6:02 am
    In case you didn’t notice, the Gnome Likes series took an extended vacation over the holidays, but now, it’s back and better than ever in 2013! There haven’t been any recent Google update announcements (Panda #23 went live right before Christmas, but that was weeks ago) so we’re going to jump right into this week’s […]
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    Understanding Google Places & Local Search

  • Google Dropping Review Shadow Box in Serp and Going Directly to Plus?

    Mike Blumenthal
    21 Aug 2014 | 8:20 am
    Yesterday while doing training I noticed that Google was dropping the review shadow box from the main search results and taking users directly to the business Plus page.  Today others are noticing this as well. Nicolai Helling pointed the new behavior out on G+. As Nicolai mentioned and I agree this change “seems to be preparatory to release a new way to insert the Google+ Local results into the main Google-SERPs” that I wrote about early in the week with the total absence of review links in the new mini pack results.  Currently the review shadow box STILL shows for brand…
  • Google My Business Now Allows Deleted Plus Pages to Be Recovered

    Mike Blumenthal
    20 Aug 2014 | 5:16 am
    Kaleh Kohler, a top contributor in the Google And Your Business Forum and a very astute student of all things Google Plus, has pointed out a new feature of Google My Business (aka Google Pages Dashoard) that allows the user to recover (undelete) and manage pages that have been deleted. It would appear that it only works on Pages that are deleted subsequent to the rollout of this feature and it doesn’t seem that page deleted earlier are seen (I could be wrong about this). Once a request is made to undelete a page, the page reappears in the dashboard almost immediately. This is welcome…
  • Google Test Search Results – 11 Ads, 1 Directory and 3 Stinkers

    Mike Blumenthal
    18 Aug 2014 | 1:49 pm
    Google is apparently testing a mobile style 3 pack as a replacement for the carousel. Whether a test or not, this test search result is quite amazing. I have a fairly large Thunderbolt display with a resolution of 2560 x 1440. That is more vertical resolution than 66% of all computers on the market as of January, 2014 according to w3schools.com. Even so this result is quite incredible in just how absolutely awful it is. With my browser window stretched to the full height of the display, above the fold there are 11 ads, 1 organic directory listing, a map and 3 2.5 hold your nose stinky local…
  • Google Testing Carousel Replacement

    Mike Blumenthal
    18 Aug 2014 | 9:58 am
    Last week, Dr. Pete Meyers of Moz, posted on Twitter that he had seen a new deskop pack result that seemed to be replacing the Carousel. He has emailed me to note that he is now seeing it on a number of broad queries “including “chicago restaurants”, “restaurant reviews”, “chinese menu”, and “vegas hotels””. James Gibbons also reported a search result where the carousel had been replaced with a 7-pack,   As Pete noted in his email most of the new results that he was seeing were in place of the carousel AND the result mirrors…
  • Google Updates Review Policy Help Files and Review Flagging Form

    Mike Blumenthal
    17 Aug 2014 | 11:14 am
    This could very well be old news. I have no idea when these two things changed but Google has made a substantial update to both their local review policies and the “flag and fix inappropriate reviews” form and help pages. The new “flag as inappropriate” form has more fields and is also more generic and it appears that it applies to more than just reviews: Of more interest is the increased detail in the Local Review Policy (previously referred to as the “Review content policy“). Here is the new Local Review Policy: Content policies We’ll remove content…
 
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    Interactive Cleveland

  • 5 Free SEO Audits

    seanhecking
    28 Jul 2014 | 10:25 am
    To celebrate LeBron James’ return to Ohio, we’re offering a Free SEO Audit** by hand (written in Comic Sans) during the month of August. Our team is on the clock! Using 23 minutes, each member of our team will generate as much high level data as we can for the SEO audit and send you a report detailing these high level results. Hurry, this offer expires on 8/1/2014! There are only 5 “starting spots” total for the free audit. Just submit the form below to enter! Contest Closed **Terms & Conditions: Interactive Cleveland Inc. will select (5) website entries to…
  • What is a good ROI for Ecommerce?

    seanhecking
    18 Jun 2014 | 8:17 am
    The weather is heating up (finally) and the sound of ice cream trucks fill the air. Summer is approaching and everyone is thinking time off. If your boss is out of the office or your team is on hiatus, its a perfect time to do a deep dive into your website reporting. ROI, or return on investment, is a great way to measure your marketing efforts across different channels and opportunities. I’ve found that it is much easier for an e-commerce website to calculate ROI than other industries such as B2B or lead generation. For lead generation or B2B, the final sale could take several months…
  • Top Search Banner a Scam?

    seanhecking
    21 May 2014 | 9:28 am
    I recently received an email from a “search banner” service. Ever heard of these sites or services? Below is an example email pitch I received this week from one of these companies. They claim to “get you to the top of Google” for specific keywords like “insurance”. They claim you are wasting money on Google pay-per-click advertising and promise a shortcut to the top. Sound too good to be true, right? Well, it is. By the way, if you do a brand search (“XYZ Search Banner Topper”) for these companies on Google, they will likely not appear on the…
  • Keyword Reporting Not Dead Yet?

    seanhecking
    25 Apr 2014 | 11:23 am
    Yes, I still keep track of keywords. I know what you’re thinking, with all the changes at Google to thwart rank manipulation, why would you want to still report on unreliable metrics. The keyword discussion with clients can only lead to the question of “why does keyword X not rank”? Let’s go back a few years and look at the keyword report from a more holistic point of view. The Good Old Days In 2008, keyword ranking reports were the primary way SEO was measured. You created a few article directory posts, built several keyword rich directory links and BOOM keyword X…
  • 10 Ecommerce SEO Tips

    seanhecking
    2 Apr 2014 | 9:44 am
    Whether you’re starting a new product line or have an established online store with 1000s of products, your website can benefit from search engine optimization best practices. From large brands to small businesses, there is no one strategy that fits all. There are, however, several things you can do to make your products more engaging to visitors and in turn improve your organic placement in Google. In 2006, you could simply post products on a simple e-commerce website, add a few keywords to your tags and be on your way to riches. The days of a 100% organic strategy are nearing an end.
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    | Triangle Direct Media - New Media Marketing

  • Facebook Bans The “Like Gate” Incentive for Pages

    Ashley Hincher
    12 Aug 2014 | 7:33 am
    Facebook has officially banned the “like gate” for Pages. On August 7th, a post was published to the official Facebook Developer’s blog announcing some recent changes. Tucked near the bottom of the post is a section titled “Changes to Platform Policy,” which includes a new rule that will certainly impact how businesses run their Facebook pages: “You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.” According to Facebook, users have 90 days (until…
  • Discovery marketing and the new mobile search by Pinterest

    Jeff
    6 May 2014 | 8:10 am
    Pinterest’s new search is currently only available for mobile devices; iPad, iPhone and Android. The new search feature offers descriptive guides which is category-based and delivers results on the keyword or phrase entered. Similar to how Google suggests related search topics, Pinterest’s seeks to help users discover additional interests based on use. For example, when you start searching subjects such as BBQ, Fourth of July parties or summer vacations the guides will pull additional pins submitted by Pinners. The following is from Pinterest, released via their announcement on…
  • Advertising on Facebook for your business: Is it really worth it?

    Jason
    21 Jan 2014 | 12:53 pm
    Let Facebook make money for your business   To advertise or not to advertise on Facebook has been a question that small businesses have been struggling to answer.  With some recent statistics and list of benefits outlined in this article, you might be able to finally answer that question yourself. Facebook’s preferred marketing and developer program, found that Facebook’s ad clicks, impressions and sponsored stories resulted in an increased ROI for advertisers this year, as compared to the results from 2012., according to their Q3 Social Intelligence Report. In this report it also…
  • Pinterest Goes on the Map

    Jason
    18 Dec 2013 | 8:49 am
    It’s no secret that Pinterest’s user demographic is full of buying customers, and with the ability to link back to your website, we can see the search engine ranking benefit.  But adding maps to your boards and pins? That should raise some eyebrows for local business owners. Here are a few reasons why local business owners should be dedicating more time to their Pinterest page. Map things you want to remember, see or revisit. Let’s use this scenario: you are planning to spend a week in the big apple and you want to make sure that you visit all the tourist attractions, eat the best food…
  • Is Pinterest a powerful SM tool for your business?

    Ashley Hincher
    3 Dec 2013 | 9:25 am
    It is becoming more evident than ever that social media is a powerful tool for businesses. However, with so many social media websites out there, it’s no wonder that small business owners can become confused about which sites to use and which sites to skip. While Facebook is a necessary choice for every business, some social media sites are better suited to certain business than others. One such website is Pinterest. Pinterest is a photo sharing website that is based on the concept of a pin board. A user can “pin” images from a website, other users, or their own computer files to their…
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    SEO Design Solutions™ Blog

  • Other Ways to Measure SEO Results!

    Jeffrey_Smith
    14 Aug 2014 | 7:49 pm
    What are alternative SEO metrics (aside from rankings) you can use to determine if your SEO campaign is working? Quantifying the effects of your efforts is integral as you move up the rankings for intentional and unintentional keywords. Other Ways to Measure SEO Results! There are multiple ways to assess the impact of your SEO campaign aside from using rankings alone. As correlation does not imply causation, read further to determine alternative ways to measure SEO results! >>> Click HERE for Read Full Post! -Jeffrey
  • Link Metrics for SEO: Why Quality is Better Than Quantity

    Jeffrey_Smith
    13 Aug 2014 | 8:03 pm
    When building links you can think or qualitative or quantitative metrics to measure impact. The purpose of this post is to (a) identify the various types of links (b) calculate their impact on search engine rankings and (c) provide an overview of the link metrics to create a protocol for SEO best practices. Link Building Tips: The Definitive SEO Guide to Link Metrics Which types of links are effective for SEO and why? Link building and search engine optimization work in tandem to produce viable shifts in search engines for specific keywords and corresponding landing pages. Link Metrics Within…
  • Avoid These 5 Internal Linking Mistakes

    Jeffrey_Smith
    12 Aug 2014 | 10:33 pm
    We all know the value of external links from other websites, but what about the power of internal links for SEO or how they impact ranking algorithms to determine which pages serve what function within a website? 5 Internal Linking Errors to Avoid Below are 5 common on page SEO boo-boos to avoid when optimizing your websites internal link structure that can sap your websites rankings . Click to read more about >>> 5 internal link errors to avoid. -Jeffrey
  • How to Create Affiliate Headlines That Convert!

    Jeffrey_Smith
    11 Aug 2014 | 4:31 pm
    Below, we have identified an array of emotionally-charged, SEO tested search queries and modifiers (descriptive words used to clarify purchase intent) used by millions each month to find and purchase products. Consumers are Shopping Online, But Can They Find Your Offer? If you are an affiliate marketer looking for a direct line in to the psyche of the consumers you’re enticing to visit your landing pages and convert into long-term value repeat customers, then this post is a great starting point. For those unfamiliar with the context of what a keyword modifier is, modifiers are…
  • Google’s Love Affair with Authority and How You Can Leverage It!

    Jeffrey_Smith
    9 Aug 2014 | 1:41 pm
    In short, Google’s love affair with authority sites is based on the premise of reciprocity, relevance and commercial viability. It’s no secret, that Google’s search engine algorithms are stacked in favor of quality content and authoritative websites. Google’s Love Affair with Authority Sites Protecting the integrity of that love affair can have harsh consequences for those on the fringes or gray areas as Google updates their index. One must consider, that if a higher echelon of quality presides in Google’s index from Google being more selective or downright finicky about…
 
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    » Blog

  • How Entities (and Knowledge Cards) Can Help With Query Intent

    Bill Sebald
    29 Jul 2014 | 8:18 am
    Vote for this post on inbound.org. Entity optimization as a big SEO play isn’t quite upon us yet. It’s a slow, growing Google addition. I know – it frustrates me too. So much potential, of which I believe will greatly improve search results in the future. Google isn’t nearly showing the fruits of everything it knows through entities, whether through cards or search results – at least not relative to the way they rank on keywords alone. But can knowledge cards help bring qualified traffic while considering searcher intent? SEOs always talk about searchers…
  • The New Google Doesn’t Like Old SEO

    Bill Sebald
    26 May 2014 | 8:44 pm
    I read – and commented on – a great post called Panda 4.0 & Google’s Giant Red Pen by Trevin Shirley. Panda 4.0 just hit; the SEO space is hiding under their desk, with some reacting either out of panic or for show. It’s definitely news, but at this point, I don’t see any reason to scream from the rooftops at Google. It’s what we should be expecting by now. In 2011, the first Panda showed us Google is not afraid to drop atom bombs. Panda opened the door for Penguin, and many updates have come since. Matt Cutts said he wished Google had acted sooner,…
  • Failing Reinclusion Requests? How To Uncover Those “Harder To Find” Links.

    Bill Sebald
    17 Apr 2014 | 1:26 am
    Sometimes desperate times call for desperate measures. This post is about a desperate measure. We had a client with a manual link penalty. We did some work (using my outline from this post). Rankings started going up and traffic/conversions started boosting. Then, a few days later, the next Google Notification came in. It’s like playing digital Russian Roulette with those things – you’ll either be thrilled or be in a lot of pain. This time Google said they “changed” our penalty, as there were still some spammy links out there. Remember, not all penalties have the…
  • Review of Linkody (Daily Link Discovery)

    Bill Sebald
    30 Mar 2014 | 4:43 pm
    There must be thousands of SEO tools. While many tools are junk, a few great tools rise up each year and grab our attention. They’re often built for some very specialized needs. Of all the industries these brilliant developers could build in, they chose SEO. I’m always thankful and curious. As a fan of SEO tools, both free or paid, I’m excited to learn about new ones. A few months ago I got an email from François of Linkody asking for some feedback. It did a nice job of link management and monthly ‘new link’ reporting. Pricing was very low, it’s…
  • Optimize NOW For Entities and Relationships

    Bill Sebald
    12 Feb 2014 | 9:30 pm
    I remember a few years ago blowing the mind of a boss with a theory that Google would eventually rank (in part) based on their own internal understanding of your object. If Wikipedia could know so much about an object, why couldn’t Google? In the end, I was basically describing semantic search and entities, something that has already lived as a concept in the fringe of the mainstream. Sketching out relationships on a whiteboard In the last year Google has shown us that they believe in the value of a semantic web and semantic search engines. With their 2010 purchase of Metaweb (which is…
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    Bruce Clay Blog

  • Hangout on Recent Google Updates: Panda, Penguin and HTTPS

    Virginia Nussey
    21 Aug 2014 | 10:12 am
    Hangout on Recent Google Updates: Panda, Penguin and HTTPS was originally published on BruceClay.com, home of expert search engine optimization tips. Do you have an action plan now that Google says HTTPS is a ranking signal? Are you eager for the next Penguin Update? Have you ingested the newest version of Google’s Quality Rating Guidelines and integrated them into your optimization approach? As web marketing professionals, Google keeps us on our toes, and August has been a busy month on the Google organic algorithm front. There’s been: A mini Panda update Confirmed progress on…
  • Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013

    Niki Payne
    20 Aug 2014 | 9:12 am
    Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013 was originally published on BruceClay.com, home of expert search engine optimization tips. Ho ho ho! ‘Tis the season to be campaigning. It’s that joyous time of year again to start planning and preparing for Cyber Monday, Black Friday and other holiday campaigns. For marketers and retailers across the globe, the holiday shopping season is upon us. And your holiday PPC campaigns need to be ready long before your customers start to get their shopping and bargain hunting on. In case you’ve been…
  • Nowhere Left to Hide: Blocking Content from Search Engine Spiders

    John Alexander
    18 Aug 2014 | 3:08 pm
    Nowhere Left to Hide: Blocking Content from Search Engine Spiders was originally published on BruceClay.com, home of expert search engine optimization tips. TL;DR If you’re considering excluding content from search engines, first make sure you’re doing it for the right reasons. Don’t make the mistake of assuming you can hide content in a language or format the bots won’t comprehend; that’s a short-sighted strategy. Be up front with them by using the robots.txt file or Meta Robots tag. Don’t forget that just because you’re using the recommended methods to block content you’re…
  • POLL: Does Google Have a Responsibility to Refresh Its Penguin Algorithm?

    Robert Ramirez
    12 Aug 2014 | 8:45 am
    POLL: Does Google Have a Responsibility to Refresh Its Penguin Algorithm? was originally published on BruceClay.com, home of expert search engine optimization tips. And so we wait. . . In the past 2 years we’ve had an increase in clients that come to our firm because they have been affected by an algorithmic or manual penalty. We offer many of these clients what we call Penalty Assessments, which are a series of deep-dive engineering documents that identify the type of penalty that the site is suffering from, offer a road map for recovery from the penalty as well as actionable…
  • Automatic Bidding vs. Manual Bidding: What’s Best for Your Business?

    Michael Shore
    7 Aug 2014 | 8:57 am
    Automatic Bidding vs. Manual Bidding: What’s Best for Your Business? was originally published on BruceClay.com, home of expert search engine optimization tips. “What’s best for my account, automatic bidding or manual bidding?” I’m Michael Shore, the SEM manager at Bruce Clay, Inc., and it’s a question our PPC team hears all the time. The answer? It depends! Most people do not like hearing that answer. Trust me, I wish I had a more definitive answer, but it really does depend on many factors. Before I continue, we all must accept one of the universal truths of PPC…
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    SEO.com » Blog

  • Migrating to HTTPS: How SSL Impacts Search Engine Rankings

    SEO.com
    18 Aug 2014 | 8:01 am
    Migrating to HTTPS: How SSL Impacts Search Engine Rankings is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. For the real low-down on how SSL now affects your search engine rankings, we went to the pros to find out more. This post is from the experts over at DigiCert. On August 6, Google announced that they are now giving ranking boosts to sites secured with SSL. This initiative, called HTTPS everywhere or “Always-On” SSL/HTTPS, has been pushed as a security best practice for years by standards bodies. Many…
  • How To Win At Local SEO Optimization Through Content

    SEO.com
    12 Aug 2014 | 9:49 am
    How To Win At Local SEO Optimization Through Content is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Today we have a special guest post from Julia McCoy, CEO of Express Writers. There are lots of ways content is extremely beneficial for Google rankings, but one fail-proof ranking opportunity is through original, well-written local keyword-optimized landing pages. If, for example, someone was to search for “Atlanta bathroom plumbing,” a well-written, 800-word landing page for an Atlanta…
  • Is Your Social Media Strategy a Supreme Turn off?

    Shemmah Al-Darweesh
    5 Aug 2014 | 12:36 pm
    Is Your Social Media Strategy a Supreme Turn off? is a post by SEO expert Shemmah Al-Darweesh. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Do you enjoy being barked at by glinty-eyed sales associates? Neither do your customers. One-way promotional messages have taken a hard fall thanks to the interactive nature of the internet. This is especially prevalent with social media, which has made it possible for consumers to rapidly connect online and speak directly to businesses. In order to enhance customer engagement through social media,…
  • 6 Tips to Optimize Your Homepage

    SEO.com
    29 Jul 2014 | 8:23 am
    6 Tips to Optimize Your Homepage is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Your SEO strategy is top-notch. Your marketing plan is spot on. People are learning about you and your product. They are making their way to your website, and you’re starting to get that feeling of success. Leads are finally coming to you! All of that time planning and strategizing over and over again is paying off. Now that you’re getting traffic to your website, are you sure that the layout and content of your homepage is…
  • Why is a Responsive Website So Important?

    SEO.com
    25 Jul 2014 | 10:17 am
    Why is a Responsive Website So Important? is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. We are obsessed with instant response. In a world full of devices that can access the Internet at the touch of a button or the flick of a finger, we’ve become more reliant on fast connections and responsive websites. If a website doesn’t load properly on our smartphone or tablet, you better believe we’re already on our way to a website that will. A responsive website has a different connotation than you might think.
 
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    Hyper Dog Denver SEO Blog | Colorado SEO Firm

  • Doing the Pigeon(update): SUMMARY OF SEARCH, July 2014

    Jim Kreinbrink
    1 Aug 2014 | 6:01 pm
    Last month, Google rolled out one of their largest local search updates in quite some time. Since Google didn’t name the update, Search Engine Land named this one the Google Pigeon Update. It’s seemingly unrelated to Google’s Pigeon Rank, an April Fools joke from back when Google did good and funny things. This update does […]
  • Penalized: Even Web Giants Aren’t Too Big To Fail

    Janna Vance
    9 Jul 2014 | 2:41 pm
    In the early days of the web, having great search engine optimization meant increased visibility for a business. Outranking the competition could lead to higher sales. Any leads that came in via the website were icing on the cake. Now, a strong web presence, leads and web-based revenue have become a vital part of business. […]
  • How to Keep Google’s Panda from Ruining Your Rankings

    Janna Vance
    12 Jun 2014 | 11:03 am
    It used to be that Google let many crawling problems slide. Not anymore! Their Panda Updates, now almost 3 years old, penalize websites for communicating poorly with Googlebot. Panda 4.0 just rolled out last month, and has gotten quite a bit of press. Here are some tips to prevent a penalty on your clients’ sites. […]
  • Make your content easily shared, linked and read

    Jim Kreinbrink
    6 May 2014 | 3:50 pm
    Technical SEO is increasingly about helping people share content from a website. After all, content should be shared, linked to, and – dare I say – read. Perhaps a more appropriate usage term is “consumed,” since content strategy increasingly includes visuals, podcasts, webinars and multimedia. Many sites are not optimized to take full advantage of […]
  • Google Moves Against Guest Blogging – March 2014 Summary of Search

    Janna Vance
    7 Apr 2014 | 8:52 am
    Google made two more moves against guest blogging in the last month: 1. Google penalizes a site connecting content marketers and webmasters Content marketing is all about getting your information out to interested webmasters. Google recently penalized a site that simply connects those with content to those with websites. The content varied in form: guest posts, infographics, eBooks, […]
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     | periscopeUP

  • Dan Kaplan To Speak At the 2014 ASAE Annual Meeting & Exposition

    Dan Kaplan
    28 Jul 2014 | 2:18 pm
    On August 11th, periscopeUP CoFounder Dan Kaplan and Edith Bullard of PCI will be co-presenting at the 2014 ASAE Annual Meeting & Exposition in Nashville, Tennessee. Our topic will be how to develop a successful optimized content marketing campaign. ASAE represents over 10,000 associations, individual membership societies, and voluntary organizations across the United States and in nearly 50 countries around the world. The Annual Meeting is a place where thousands of people in the non-profit sector get together for learning, idea exchange, and networking. Stop by the 2014 ASAE Annual…
  • Measuring Customer Acquisition Costs from Social Media

    Jessica Srinivas
    30 Jun 2014 | 8:34 pm
    Do you know how much it costs your company to acquire a social media follower? In this post we’ll share a simple formula to calculate cost. Social media followers represent potential customers, but in our rush to build up our followings, few marketers take the time to understand their ROI. By measuring the customer acquisition cost from social media and comparing it to other channels, you’ll be able to determine how best to allocate your resources. If you participate in a tradeshow, sponsor a workshop, or run an advertisement, you probably track how many leads that activity netted, and…
  • Content That Sells [VIDEO]

    Dan Kaplan
    27 Jun 2014 | 12:57 pm
    In this video, Dan Kaplan and Vincent Chough talk about “content that sells,” including tips from David Ogilvy’s “How to create advertising that sells“. Content That Sells We follow many of the guidelines famed advertiser Ogilvy lays out in this tip sheet, but of special importance to internet marketing are Tips #25, 26, 30 & 31 on headlines, and #33 & 36 on images and captions: Tip #25: Headlines. On average, five times as many people read the headlines as read the body copy. It follows that, if you don’t sell the product in your headline, you have…
  • Content Topic & Keyword Research Process [VIDEO]

    Dan Kaplan
    14 Jun 2014 | 2:32 pm
    In this video, I explain how to combine the selection of content topics with keyword research. You can also download a PDF outline of this post. Blog Content Topic & Keyword Research Process Content can take on various forms such as news, promotions, special offers, and product pages. However, if you are a business promoting your products and services, we believe that at least half of your fresh content should be utilitarian, or useful to your audience in helping them improve their lives through the use of your products or services. For a deeper explanation, read our post on What is…
  • Defining Your Blog Audience [VIDEO]

    Dan Kaplan
    21 May 2014 | 8:52 am
    In this video, I explain why it is important to define your blog audience. Who you write to and what you want from them should drive all blog content decisions. pUP define video Summary Why is it important to define your audience? First know your goals Who are you trying to impact ? Title / job Demographic Pain Example: Rick Baukus, CPC Strategies Use your audience definition to guide topic selection, editorial decisions, calls to action, etc. Why Is It Important To Define Your Audience? If you know exactly who you are trying to influence, and you know what you want from them, then it’s an…
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    Fathom

  • In Healthcare, You Are Your Keywords

    Matthew Fieldman
    21 Aug 2014 | 7:31 am
    You’ve invested a lot of time, effort, and resources to ensure that your website looks beautiful, contains exciting content, and engages the visitor.  So why is your hospital’s website not generating as much traffic as other healthcare pages on the web? Healthcare digital marketers devise creative and innovative search engine optimization (SEO) techniques to build traffic for their healthcare organization, but they all share one common trait: they are all based on the meticulous, strategic selection of target keywords. Selecting appropriate organic keywords is the foundation and…
  • A Round of Applause: A Successful Nonprofit Marketing Summit

    Megan Corder
    20 Aug 2014 | 7:52 am
    As I stood in the back of the room taking photos in what could potentially be described as a bit eccentric, I realized what an amazing scene was before me. While I stood on the chair in the back to get just the right angle, I began to understand that 45 people from 35 different organizations gathered in one place for one purpose: to learn about digital marketing. Perhaps it is cliché to think that we’ve brought everyone together for one goal and one purpose, but so often in life I feel like clichés can create an image and convey an idea that no other expression can. On Friday, August 1,…
  • Using Google Site Search Analytics to Develop Quality Content Topics

    Greg Stockmaster
    19 Aug 2014 | 11:45 am
    Content is the very fabric that makes a website useful, drives visitors, and ideally results in conversions. According to Dr. Pete Meyers in the 2014 Moz Industry Survey, content marketing had the highest year-over-year demand increase in 2014, with 71% of respondents reporting increased demand. Given how important content is towards generating traffic, growing links, and providing a positive user experience, it’s no wonder organizations are more focused on content marketing than ever. Choosing the Right Content Topics Creating high quality content is only half of the battle when it comes…
  • Health Systems’ New Best Friend: Google AdWords Review Extensions

    Joe Castro
    18 Aug 2014 | 11:28 am
    Out of all industries, reviews and overall reputation are most important to the healthcare industry. Sure, if I’m buying a new flat screen T.V., I’ll check reviews online. But buying a crappy T.V. vs. choosing a hospital that is not the best fit can have drastically different outcomes.  As you are aware, we trust hospitals with our lives and the lives of our loved ones every single day. Therefore, prospective patients and caregivers research which hospital is best for them before making a decision as to where they will seek treatment. Bottom line; we take reviews and reputation much more…
  • Laws of Marketing Power: Play to People’s Fantasies

    Paul Richlovsky
    18 Aug 2014 | 9:29 am
    “There is great power in tapping into the fantasies of the masses.” –Robert Greene, The 48 Laws of Power Fantasies grip us. They transport us from the harsh realities of day-to-day life, and marketers know how products and services with compelling stories can fuel demand. Buyers can imagine and feel the same results. Satisfy people’s need to be transported from the mundane, and you are well on your way to creating brand affinity. Unlocking the imagination and striking deep chords not only captures attention (Law 6), but also creates sympathy—people will want to be associated…
 
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    Genuine SEO Blog

  • How To Build A Website From Scratch

    Josh Nadeau
    2 Aug 2014 | 1:53 pm
    There are many different ways to communicate to others today, but none as effective as a website. Whether for business or for personal reasons, a website will get the point across and that is what matters.Website building tools have become quite popular these days and sites like websitebuilder.com make it possible to create your own website in no time at all. Simply pick out the template that works best for you, choose your domain name, pick out your plan and your website will be published instantly. This is how easy website building has gotten thanks to do-it-yourself sites like…
  • Securing A Successful Online Business

    Josh Nadeau
    24 Jun 2014 | 6:45 pm
    Starting your own business will generate a bevy of responsibilities you’ll need to take care of, especially if you’re opening a storefront or restaurant. If you’re just starting out or feel overwhelmed by the prospect of maintaining a physical location, a great alternative is to begin a business online.The cost of a website domain is relatively inexpensive, especially when compared to the price required to rent or lease a building. As long as you have confidence in your product or service, you’re bound to be successful in the long run, even if your business is off to a…
  • Know How Your Offline Success Is Driven By Online Marketing

    Josh Nadeau
    20 Mar 2014 | 10:52 am
    It is safe to say that a business without a social media presence is planning for failure. Small and huge businesses today are using the web to drive their investment to a new level. Even brick and mortar business are turning online in droves to make the most of an affordable way of marketing and reaching out to prospects. Businesses have been hit hard by different financial woes over the years and having a social media strategy successfully implemented is very important. There are ways that businesses have used to spark promotional creativity.Social Media Key To Every BusinessSocial media is…
  • Three Basic Principles Of Web Design And SEO

    Josh Nadeau
    18 Mar 2014 | 1:29 pm
    A web presence is essential, but it takes more than just having a website live online to keep up with customers, as well as to reach out to a new audience and provide essential information that all visitors need. There is a tremendous amount of competition for rankings on search engines. There are some principles to bear in mind when attempting to stand out from the competition that is prevalent on the major search engines and to reach the customers you wish effectively. Here are three basic principles of web design and SEO to help gain and retain the audience and search engine rankings you…
  • How The Guest Blogging Landscape Is Changing

    Josh Nadeau
    17 Mar 2014 | 10:12 am
    Google is perhaps the closest thing that the internet has to a governing body, at least for the time being.Because of their size, influence and relevance, they’re setting the standards when it comes to online content and the quality thereof.This means that those of us whose job it is to create that content, need to pay attention when Matt Cutts makes an announcement like the one in this write-up about guest blogging.“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy…
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    EduTek n Social Media Advisor

  • CUE Learning Revolution Online Summit Featuring Google for Education

    EduTek_SocialMedia Consultant
    21 Aug 2014 | 5:49 am
    'CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. This September, these organizations will be hosting the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves'. The summit is on Sept. 6-7, 2014.  9 am - 6 pm GMT-7 and the registration is open now. For more details visit 'CUE Learning Revolution Online…
  • Customized Learning

    EduTek_SocialMedia Consultant
    28 Jul 2014 | 3:09 am
    I have tried to explain visually, how one can provide a customized learning environment to learners based on their interest, cognitive skills, learning style and learning mode. I’ve suggested that if the assessments from various modes of learning such as F2F, eLearning, mLearning and informal are thoroughly analyzed, the analysis will pave way for customized learning that will try to bring the best out of the learner as content will be offered to the learner in the way most preferred by him / her. Here I have suggested that the knowledge from informal learning be analyzed by integrating it…
  • Quest-Based Learning Virtual UnConference

    EduTek_SocialMedia Consultant
    21 Jul 2014 | 10:56 pm
    Interested in Exploring 3D GameLab? Then attend the ‘Quest-Based Learning Virtual UnConference’ on July 30th –July 31st, 2014. Quest Boise is a free 2 day virtual unconference program where you can explore designing and teaching with experts in the field of quest-based and gamified learning. You can register for the QuestBoise sessions by clicking the following hyperlink. QuestBoise Sessions           Hope you will enjoy exploring 3D GameLab!
  • My latest Updates on Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    10 Jul 2014 | 1:36 am
    I’ve been curating interesting articles related to Educational Technology and Social Media Marketing on Scoop.It You can visit the following links to get a glimpse of what I had added on above mentioned topics. Educational Technology Social Media Marketing
  • Invite Only Domain Registration Service by Google

    EduTek_SocialMedia Consultant
    24 Jun 2014 | 10:37 pm
    Google launches invite only domain registration service in beta. Image source : http://domains.google.com/about/index.html Google is working with website building providers like Shopify, Squarespace, weebly and Wix to enable you to create a beautiful website. For an additional cost, without requiring coding, you can get customizable web templates, e-commerce features and mobile site management. Google offers following features to make your online presence easy. No additional cost for private registration Branded emails Capability to forward domains easily Customizable sub-domains Fast,…
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    SEO Content Strategy and BtoB Public Relations

  • What’s In Your Editorial Calendar?

    Melanie Rembrandt, www.rembrandtwrites.com
    20 Aug 2014 | 2:04 pm
    It’s not just about SEO keywords and BtoB content! There are many ways to get your marketing messages across such as mobile, Web, social, phone, live events, and more. But one thing remains constant among all of these mediums – content! There are many communications going on so how do you organize all of this […] The post What’s In Your Editorial Calendar? appeared first on SEO Content Strategy and BtoB Public Relations.
  • Is Your SEO Content Strategy A Priority?

    Melanie Rembrandt, www.rembrandtwrites.com
    13 Aug 2014 | 8:19 am
    75% of marketers may know something you don’t! Are you using SEO content strategy to your advantage? If not, you are missing out on a huge opportunity to significantly increase site traffic and sales. Specifically, did you see the recent report on “Digital Trends 2014” by Ektron? It found that 76.6% of the 400 Website […] The post Is Your SEO Content Strategy A Priority? appeared first on SEO Content Strategy and BtoB Public Relations.
  • Are Your Summer Sales Sizzling?

    Melanie Rembrandt, www.rembrandtwrites.com
    6 Aug 2014 | 2:09 pm
    Are Your Sales as Hot as the Weather? It’s August. That means it’s probably hot and humid where you are, and most people are in “summer” mode. But there is no reason you can’t boost sales, awareness and credibility right now. With this in mind, here are… 3 Tips to Make your Sales Sizzle Now! […] The post Are Your Summer Sales Sizzling? appeared first on SEO Content Strategy and BtoB Public Relations.
  • What is BtoB Content Strategy and Why Do You Need It?

    Melanie Rembrandt, www.rembrandtwrites.com
    30 Jul 2014 | 7:02 am
    SEO copywriting is just part of a bigger, marketing picture Are you using BtoB Content Strategy to boost sales? “SEO is important. Be sure to optimize your site for the search engines.” “Update your content and social media postings on a regular basis.” “Send out SEO press releases to get noticed online.” Content is a […] The post What is BtoB Content Strategy and Why Do You Need It? appeared first on SEO Content Strategy and BtoB Public Relations.
 
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    DanLew

  • Product Launch Control

    Daniel Lew
    21 Aug 2014 | 7:08 pm
    There comes a time in every marketers life when he or she (you) have to take it to the next level and create a killer product. So what do you do? You create that product, that killer product that is going to smash it! But what happens when it comes to launch day? It fails [...]
  • Squeezematic

    Daniel Lew
    20 Aug 2014 | 5:00 pm
    Hey everyone I just wanted to take a moment to tell you about this amazing new page builder that is going to take your business to the next level. You see the success of your business is so dependent on how people perceive you. We all heard of it before, dress for success. Well its [...]
  • Katoko – The Coolest Woocommerce Theme With Developer License

    Daniel Lew
    20 Aug 2014 | 9:50 am
    Katoko gives you the power to open your own online storefront. The theme has been built to integrate with some of the most popular woocommerce plugins available, allowing people to use their favorite system without any conflicts. Click here to check it out! Yes, katoko is Premium WordPress woocommerce theme with perfect design and suitable [...]
  • Paged Profits Formula

    Daniel Lew
    18 Aug 2014 | 7:15 pm
    I have two questions for you. What if you could offer a unique service that every Facebook fan page needs but nobody is offering? I mean, Something extremely different from all those SEO and Reputation Management services. And What if you could type in a simple ‘search code’ into google and get instant access to [...]
  • Speed Affil Unlimited Personal License

    Daniel Lew
    18 Aug 2014 | 11:14 am
    You’re always faced with a choice when you set up your affiliate marketing sites: + Use a WordPress theme + Do it in HTML WordPress gets the site online quickly… but WordPress sites can load slowly. Every plugin and theme feature makes the site slower and slower, which hurts your search engine results. Remember: Google [...]
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    97th Floor

  • Moving to Always On SSL

    Nathan Burch
    19 Aug 2014 | 8:16 am
    Don’t SSL Yourself Short: Tips to Help Communicate the SSL Transition Google has taken another significant step towards endorsing SSL (The first step being the complete transition of their own services). What follows within the SEO (sorry, digital marketing) community is mass conjecture and mostly unverifiable opinions. I won’t add to those speculations other than to […] The post Moving to Always On SSL appeared first on 97th Floor.
  • Watch Out California, Here Comes 97th Floor

    Chris Bennett
    18 Jul 2014 | 1:28 pm
    97th Floor has been growing like crazy the last two years, we built this beautiful new office, we will be knocking on the door of 50 employees (2 years ago had 7) by years end and every team here has several household names they are working on. We also just won Agency of the Year […] The post Watch Out California, Here Comes 97th Floor appeared first on 97th Floor.
  • Repurposing is a promotion strategy NOT a content creation strategy

    Chris Bennett
    7 Jul 2014 | 10:20 am
    Repurposing, repackaging, up cycling—whatever you choose to call it—I’ve been speaking a lot about this over the last year. Based on the feedback I’ve been getting I think some people are missing the boat. Part of the problem is the temptation to treat what marketers say as scripture, instead of taking things with a grain […] The post Repurposing is a promotion strategy NOT a content creation strategy appeared first on 97th Floor.
  • 97th Floor Wins Agency of the Year in 2014 American Business Awards

    Arianna Pesci
    16 Jun 2014 | 12:15 pm
    97th Floor was presented with a Gold Stevie® Award for Marketing or Advertising Agency of the Year in the 12th Annual American Business Awards in Chicago on June 13th. They also received Silver Stevie® Awards in the Viral Marketing Campaign of the Year category and Brand Experience of the Year — Business-to-Business category. The American Business […] The post 97th Floor Wins Agency of the Year in 2014 American Business Awards appeared first on 97th Floor.
  • KPIs, Elephants and Protecting Your Web Presence

    Paxton Gray
    20 May 2014 | 10:20 pm
    What the Zambian Government Can Teach Us About KPIs      In the 1950s, the young biologist Allan Savory was working to set up natural parks in Zambia, Africa. National parks teeming with wildlife are much more appealing than parks devoid of animals; therefore, Savory’s first plan of action was to move the indigenous hunters […] The post KPIs, Elephants and Protecting Your Web Presence appeared first on 97th Floor.
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    Local SEO Guide

  • Google Local Desktop SERPs Continue To Get More Mobile

    Andrew Shotland
    18 Aug 2014 | 8:59 am
    Seems like every day we stumble onto a new Google Pigeon test bucket.  Here’s a desktop SERP for “ft. lauderdale movers” that looks pretty mobilicious: When you click on the “More movers” link (which had disappeared in a lot of post-Pigeon SERPs), you get another mobile-looking ordered list: And of course it’s full of Pigeon [...]The post Google Local Desktop SERPs Continue To Get More Mobile appeared first on Local SEO Guide.
  • Google Local Icons & New Real Estate Snippets Spotted

    Andrew Shotland
    12 Aug 2014 | 8:34 am
    As Google morphs SERP design from desktop to mobile, it appears that it has decided that reading words is perhaps too much to ask of our educationally-challenged fellow users. And so it is now testing icons in the mobile results as shown below: I guess it’s easier to click on a cute picture than try [...]The post Google Local Icons & New Real Estate Snippets Spotted appeared first on Local SEO Guide.
  • Paid Local Pack Results?

    Dan Leibson
    12 Aug 2014 | 7:40 am
    Our friends over at Moz saw a new SERP feature pop up in their MozCast. Notice the lovely paid ads dressed up as a local pack result? While this is a test, and nothing but a test, is it also a continued acknowledgement from Google that their current methods of dealing with Local search results suck? [...]The post Paid Local Pack Results? appeared first on Local SEO Guide.
  • Is Pigeon An Acknowledgement That Google & SMBs Suck At Local?

    Andrew Shotland
    7 Aug 2014 | 9:34 am
    Steve Shackford‘s tweet got me thinking: @localseoguide Expedia-like move from Google’s algo today on “Dallas Hotels”. http://t.co/EeM4m7Kl8s jumped to #1. pic.twitter.com/SkzigIRSuH — Steve Shackelford (@HydrophobicDuck) August 7, 2014   We are definitely seeing a lot more national-local directory type sites showing up at the top of local SERPs as a result of Google removing or [...]The post Is Pigeon An Acknowledgement That Google & SMBs Suck At Local? appeared first on Local SEO Guide.
  • Google’s Top Heavy Ad Algorithm & The SEO Catch-22

    Andrew Shotland
    6 Aug 2014 | 9:39 am
      The SEO Catch-22: You’ve done all of the typical technical and content SEO stuff but your organic traffic keeps trending downwards Your SEO guy suspects the culprits are the above-the-fold in-content Adsense units designed to look like content Problem is they are your top performing ad units by a factor of at least 10x [...]The post Google’s Top Heavy Ad Algorithm & The SEO Catch-22 appeared first on Local SEO Guide.
 
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    Occam's Razor by Avinash Kaushik

  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
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    SEO Chat

  • The Best Pinterest Analytics Tools, According To @Brandwatch

    Ann Smarty
    14 Aug 2014 | 1:49 pm
    Pinterest analytics are still in their infancy, compared to other social network data tools. Considering how new Pinterest is, that is to be expected. While there are plenty of tools out there to choose from (we looked at five here), there has never been a breakdown of the best from all of them. Until now. Brandwatch has put together a report releasing information on nine different analytic tools for Pinterest, comparing them based on features, strengths, weaknesses, and their overall usefulness as a data gathering platform. It is the most comprehensive look at Pinterest analytic services…
  • Google Updates (Panda and Penguin) Explained by @Boggles & @JtKoene at #ClickZ

    Ann Smarty
    12 Aug 2014 | 11:05 am
    We are at ClickZ this week reporting some of the most interesting panels. And we start from one of the most popular topic: Google’s updates and penalties Chris Boggs is first on the stage talking about the history of Google updates as well as the differences between Panda and Penguin updates Fist Google algorithm was Boston followed by Panda in 2011. Penguin came out a couple of years later. 3 “Ps” of Google updates: Panda hitting weak and (nearly) duplicate content Penguin hitting unnatural links Pigeon hitting local businesses You can refer to both Google Analytics and…
  • Your BEST Backlink in Your Life: How Have You Earned It?

    Ann Smarty
    5 Aug 2014 | 10:31 am
    We cannot do without links: Links are still the major part of the search algorithm; Links drive referrals and links connect our sites to the rest of the web. We are well-aware what types of backlinks we need to stay away from but how to acquire links in a way that it would benefit our rankings and NOT put us under the risk of a penalty? Here are some of the insights from thought leaders sharing their BEST backlink they have ever earned! Expert Interview Jice_Lavocat (Elokenz Founder) Follow @elokenz_com The best backlink I ever earned was coming from W3C (not available anymore). I got it…
  • Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire

    PeteKontakos
    23 Jul 2014 | 7:46 am
    [Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] Last month I wrote an article about Google’s payday loan update which seemed to hit several sites but bypassed YouTube. This month I have decided to go and take a look at two of the most popular press release sites and see if they have recovered from the penalty. The 1st site I looked at was PR Newswire, who was getting an estimated 441,000 organic visits per month in May before the penalty. As you can see in the image below they are now driving an estimated 47,800 organic visits per month to…
  • How Panda and Penguin Algorithms Negatively Affect Your Website

    Joe Ryan
    20 Jul 2014 | 7:25 am
    [Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] A top ranking on Google is a golden ticket to success. Companies spend fortunes on Search Engine Optimisation and Google advertising to raise awareness of their site, thus boosting their place on search results. Google is fully aware that companies are willing to do almost anything to get to number one on page one. So over the last few years, they have introduced increasingly stringent regulations to ensure that high-ranking websites are not only free of spam but also contain ‘high quality’…
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    Internet Marketing Ninjas Blog

  • How To Come Up With An AWESOME Content Idea (Even When Everything Seems To Have Been Taken)

    Ann Smarty
    18 Aug 2014 | 6:38 am
    There is a common question among people these days, from book author to amateur bloggers, in particular those who are new to the medium. They want to know how it is possible to come up with an original idea anymore. Hasn’t everything been taken? With the creation of the Internet, we have been provided with access to content in a way never seen before. We can share our own work, see the work of others, and bypass the step of finding someone willing to publish and promote it. That task now falls to us as individual creators, and the platform is massive. Due to this information overload,…
  • Digital Assets to Get People TALK about You by @JimBoykin at #CZLSF

    Ann Smarty
    13 Aug 2014 | 3:11 pm
    I am at ClickZ today tweeting and blogging what’s going on here. Here’s my favorite topic: Creating awesome content (digital assets) to generate natural links and traffic – wonderfully presented by our own Jim Boykin. Digital assets accomplish lots of important goals: They get people TALK about you! They turn your site into a BRAND => Create great digital assets that will drive social media shares, links and brand mentions => positive search signals Types of digital assets: PDFs, polls, eBooks, videos, podcasts, tools, widgets, indepth article, contests….
  • How to (Try to) Write a Perfect Headline

    Ann Smarty
    11 Aug 2014 | 6:30 am
    Writing headlines is hard. No, really…you may think you have a grasp on the whole thing, but you probably don’t. I know I don’t, most of the time. Writing the perfect headline to turn a web skimmer into a reader can be very hit and miss. The fact that you are reading this post write now can probably be marked down as a significant victory; you could have just as easily passed it up. Alright, so now that you know your headlines, my headlines and everyone else’s headlines are almost always poor (yes, I had a better word to describe them when writing..), but what can be…
  • 3 Ways to Brainstorm a Useful How-to Video

    Ann Smarty
    4 Aug 2014 | 6:16 am
    There are lots of reasons to add how-to videos to your content marketing strategy: Make it easier for your customer to understand your product or niche Create another asset to get ranked and draw people in Drive video viewers into your conversion funnel Give your brand fans another reason to share on social media channels. Yes, there are many solid reasons to create how-to videos and none to neglect it… The huge demand makes a how-to video the perfect way to promote your product or site. How-To Videos: Inspiration Youtube Suggest is the greatest help when it comes to brainstorming a…
  • Adding Some Pizazz To Social Sharing.. with Sniply!

    Deborah Anderson
    1 Aug 2014 | 5:00 am
    Earlier this week, a friend of mine, Alex Yong, sent me to a really cool page. Not only was it interesting content, but what was that thing in the lower corner? It was social sharing by way of Sniply! Alex Yong’s Sniply Inspiration Sniply allows you to create all sorts of fun social sharing options, including links, buttons, and forms. With the upgraded, paid version, you can have even more options. And, I liked that I got a little time to try out the upgraded version for a trial run before deciding. Either way, whether you have all the upgraded options, or the free version, it opens up…
 
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    White.net

  • SEO 2014: the biggest news so far this year

    Bobby McGill
    21 Aug 2014 | 1:31 am
    2014 has already been an undeniably busy year in the way of important news. In a blind fit of rage, Solange Knowles attacked Jay Z in a lift, Kim Kardashian got married to Kanye West in a relatively low-key $12 million ceremony, and Prince George played with a ball in an extremely royal manner; one heard it was spectacular. But in much less important news, there have been a number of interesting developments that have taken place in the ever-changing world of SEO and the Web since the start of 2014. Ranging from title tag modifications all the way to a certain algorithm update of the aviary…
  • The Six Principles of Good Choice Architecture

    Paul Wood
    19 Aug 2014 | 12:30 am
    “If anything you do influences the way people choose, then you are a choice architect”. These are the words of Richard Thaler, a behavioural economist who is one of the authors of Nudge, a book about choice architecture and the role it can play in improving how people make choices. Choice architecture applies to all aspects of life but combines particularly well with marketing. Websites enjoy a unique position within marketing and form the centrepiece for many brands’ communication efforts. By applying the core principles of choice architecture you can improve the effectiveness of your…
  • Lessons from the link penalty removal furnace

    Charlie Williams
    14 Aug 2014 | 4:50 am
    It’s a disappointing fact for many that the primary way we help some sites today is not by creating exciting content to entertain or educate, nor by helping launch an exciting new product or raising brand awareness. Instead we have to remove a manual link penalty applied by Google. Indeed, a whole subset of our industry has evolved to help us undo work that others have sold to our clients or to frantically make edits as Google’s Quality Guidelines change. Here at White.net we’ve helped a range of sites have differing types of manual penalties removed. It’s usually…
  • Business Influence In The Social Media Age

    Katie Bennett
    12 Aug 2014 | 3:14 am
    A couple of months ago, I had the opportunity to go to an afternoon course at Oxford Brookes University where Mark Shaefer, a globally recognised blogger, speaker and educator gave a talk about business influence in the social media age. In this blog, I’ve summarised the key takeaways from the session. #1 – Humans buy from humans Before advertising and broadcasting, people expected a human experience, they wanted to know who they were buying from, and honesty and trust were the first considerations of the buying process. As advertising was introduced, many businesses formed a routine…
  • Profiterol vision: how chocolatiers are making you buy online

    Alexandra Johnson
    7 Aug 2014 | 1:42 am
    We all know its easy to sell chocolates in a supermarket or corner shop to those shopping and influenced by their current state of hunger and desire for a sweet something. But is it more difficult to capture these customers online?  Sure, you can still have those hunger pangs and need for a slab of chocolate when you sit in front of your computer, but does that translate to making an online purchase, or does it just make you head for the nearest vending machine? In this blog post, I’ve looked at five boutique chocolate brands, who all have at least one high street shop in the UK, but…
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    ReelSEO Video Marketing

  • How to Squeeze 1.4 Million Words into a Tweet [Creators Tip #156]

    Carla Marshall
    22 Aug 2014 | 10:40 am
    If an image is worth a thousand words (source = everyone), then at 24 frames, or images, per second, a 60 second video is worth, oh, around 1.44 million words. The maximum length of a tweet is 140 characters (20-30 words) which obviously limits the message you are able to send, but by adding the secret sauce that is VIDEO, you can pack a much bigger punch with your social media responses.
  • How to Make a YouTube Video into a GIF in 6 Easy Steps

    Andy Smith
    22 Aug 2014 | 9:02 am
    Why bother watching a whole video clip when you can simply cut out the good parts and put them in a GIF to share around? A new tool for doing just that has surfaced and made it super easy to turn a YouTube video into a GIF in just 6 east steps.
  • Video Production Options for Big Budgets and Little Budgets

    Carla Marshall
    22 Aug 2014 | 8:40 am
    When it comes to producing video content there are a bewildering array of options. Should you out-source video production to an agency or produce that content in-house? When it comes to production itself, there are as many options for high-volume production as there are for producing more bespoke videos. At the 2014 ReelSummit, a panel of experts took a deep dive into the various production options that are available.
  • YouTube War Games: Call of Duty vs. Battlefield

    Contributor
    21 Aug 2014 | 12:28 pm
    Video games are the second largest category on YouTube after music. And if you take away Vevo, games are the largest category that is driven by independent YouTuber channels. YouTube videos have a big impact in the gamer ecosystem, so let's take a look at how video game rivals Call of Duty and Battlefield compare.
  • Micro-Video Marketing Strategies for Brands on Vine & Instagram

    Carla Marshall
    21 Aug 2014 | 11:34 am
    In a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel discussed the state of the industry, and why and how brands should look to invest in short-form video content.
 
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    360i Digital Agency Blog

  • Google’s Close Variant Keyword Matching, Paid Search & You

    Matthew Turkel
    21 Aug 2014 | 6:12 am
    Did you know that 7 percent of Google searches contain a misspelling? Based on this insight, Google has announced that it will apply close variant keyword matching – which aims to help people find what they are looking for, despite spelling inaccuracies – to all exact and phrase match keywords starting next month. Google first introduced close variant matching in 2012 to compensate for “close variants” of users’ intended queries, including misspellings, singular/plural forms, stemmings, accents and abbreviations. With this matching behavior, 1) users began to see more ads that were…
  • What’s Buzzing: Oreo Mini Delivery, Shark Week & More

    Masha Murakhovsky
    15 Aug 2014 | 11:55 am
    This was an exciting week for the books, as people across the nation were challenged to partake in the “Ice Bucket Challenge,” and Discovery Channel’s Shark Week commenced. 360i client, Oreo, also encouraged fans to celebrate and thank the special people in their lives for the little things they do, and 360i client, Fanta, encouraged teens to create some laughs in six seconds. Read on for more updates from this week. Oreo Celebrates the Little Things in Life As part of a recent initiative with Oreo Mini, Oreo is celebrating all of the little things we love about the special people in…
  • How Marketers Can Utilize Pinterest’s Conversations Tool

    Amy Donnelly
    15 Aug 2014 | 8:45 am
    Messaging tools are having their moment in the spotlight. Facebook recently made news by announcing that their messaging capabilities will now be hosted in a separate Mobile App, Instagram released their version of direct messaging earlier this year and recent research show that Snapchat is now the third most popular messaging app for Millennials behind Facebook and Instagram. But for Pinterest, direct messaging capabilities have remained in their infancy – until now. With Pinterest’s rollout of “Conversations,” the platform is taking a big step in direct messaging capabilities, and…
  • #BotOrNot: Are Chat Bots the Future of Social Media?

    Sam Franklin
    15 Aug 2014 | 8:24 am
    The fast rise of messenger apps – like WhatsApp, Snapchat and Kik – is challenging marketers to quickly adapt their social media content strategies. In response, platforms and brands are experimenting with automated communication solutions to help them capitalize on the explosive growth in chat audiences. When Facebook acquired WhatsApp earlier this year, the 5-year-old startup was processing 50 billion messages a day from more than 450 million active users (Source: Sequoia Capital).  The universe of chat apps includes billions of users and offers enormous opportunity to brands that can…
  • How Brands Can Tap into Vine Influencers for Snapchat

    Sarah Jung
    14 Aug 2014 | 12:49 pm
    Snapchat is now the third most popular social platform among Millennials, ranking above Twitter, Pinterest, Tumblr and Vine (yes, Vine). As Snapchat, an ephemeral messaging app, attracts more attention from teens and young adults, there have been a few exemplary executions of brands reaching their consumers directly through Snapchat, including activations from Taco Bell, 16 Handles and Karmaloop to name a few. Direct marketing efforts on Snapchat have been focused on bringing exclusive deals and behind-the-scenes content to followers in an effort to increase foot traffic to stores and…
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    SEO News & Tips

  • How to Retain an SEO Client in 5 Easy Steps

    Marvin Russell
    12 Aug 2014 | 9:36 am
    Did you know that it will cost your company 5 times more to gain a new client, than to retain an existing client (Five Customer Retention Tips for Entrepreneurs). Read More The post How to Retain an SEO Client in 5 Easy Steps appeared first on .
  • HUGE SEO NEWS: MySiteAuditor Now Pulling Link Data from Moz!!!

    Marvin Russell
    28 Jul 2014 | 8:42 am
    MySiteAuditor is now pulling key SEO data from Moz, the most reputable SEO software on the planet. This means two things: more SEO data, and more accurate SEO data. Since our launch in 2013 our members have asked how we collect our SEO audit report data, and now I’m proud to say that many of our link related checks come straight from Moz’s API. Read More The post HUGE SEO NEWS: MySiteAuditor Now Pulling Link Data from Moz!!! appeared first on .
  • FREE DOWNLOAD: The Ultimate SEO Questionnaire

    Marvin Russell
    21 Jul 2014 | 8:51 am
    NEVER walk into a new SEO client’s kickoff meeting without The Ultimate SEO Questionnaire. This two page document includes every question you’ll need to ask your new SEO client before starting their SEO campaign. Read More The post FREE DOWNLOAD: The Ultimate SEO Questionnaire appeared first on .
  • The Graph Every SEO MUST Show Their Clients

    Marvin Russell
    14 Jul 2014 | 8:42 pm
    Every SEO professional dreads this seemingly unpreventable conversation. It’s about 3-4 months into your client’s SEO campaign, and deep down inside you can sense it coming. Then, the phone rings. It’s your client and they want to “talk”. Read More The post The Graph Every SEO MUST Show Their Clients appeared first on .
  • SEO is 20% Technical and 80% Content Strategy

    Marvin Russell
    7 Jul 2014 | 9:27 am
    First of all, don’t get thrown off by this title. Just because I’m saying SEO is only 20% technical does NOT mean that technical SEO is not important. After all, SEO is a formula or recipe, and when one element or ingredient is removed the results are never as good. Read More The post SEO is 20% Technical and 80% Content Strategy appeared first on .
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    CanuckSEO

  • LOCAL SEO: A Checklist for On-Page Factors!

    Jim Rudnick
    18 Aug 2014 | 4:59 pm
    It’s always a surprise when I get a new LOCAL SEO Campaign client and do a competitors analysis for their channel – and when I say surprised what I mean is that it’s really a set of on-page factors that must be done – and they’re not! That is, while the new client may not know what to do it’s the lack of just about anyone in their city and channel too, that always makes me shake my head with a “doh!” Let’s say you run a legal firm in your city. You have (like any professional does) certain “areas of expertise” like perhaps…
  • Local SEO Ranking Factors:On the Case!

    Jim Rudnick
    15 Aug 2014 | 2:29 pm
    I received just yesterday, the email mission that I’ve been a part of now for 4 years….yes, I got the call to help as one of the 2014 Local Search Ranking Factors study, originally created by David Mihm, now of moz.com – and I am once again delighted! And, worried too. Originally started back in 2008, the rationale behind the study was put in the following manner by David… “The inspiration for this project came from SEOmoz’s biennially-published Search Engine Ranking Factors, developed by Rand Fishkin as a gauge of the most important elements considered by…
  • Do You Use Long-Tail Keywords? You Should!

    Jim Rudnick
    12 Aug 2014 | 6:08 pm
    What are long-tail keywords and why might they be important to an SMB owner? Ah…some of the finest friends your website will ever have are “long-tails” when it comes to Google search results, so let’s get into it! A long-tail keyword is - as Google itself reports here - “Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them…” Long-tail…
  • HTTPS is Now a Ranking Signal!

    Jim Rudnick
    8 Aug 2014 | 8:05 am
    SSL – the acronym means Secure Socket Layer is something that many SMB owners – perhaps other than those in the eCommerce space – have bumped into, and it’s now becoming more important than ever for your website. It’s the modified notation up front in any URL – the HTTPS instead of the HTTP notation that indicates that an SSL is being used by that site. Why do I post about that here today? Well Google just announced, that sites using an SSL, will be start to use HTTPS as a ranking signal! Here’s the content from their own announcement found…
  • Negative SEO: A Funny Guide….maybe?

    Jim Rudnick
    28 Jul 2014 | 8:23 am
    Okay, the topic today is again, Negative SEO – the tactic that both exists and is in use by some to try to knock down the competition’s rankings and replace their page 1 spots with your own. You know…more of a DEFENCE type maneuver than an OFFENCE one….and yes, I’ve reported on same before at some length too! There has been much blogging press on this lately….perhaps because our own SEO guru Rand Fishkin over at moz.com has asked for some help in developing a case study that will irrefutably prove once and for all that it exists….I believe this to be…
 
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    IKROH SEO UK Blog | News & Tips

  • Website Storytelling

    Ikroh SEO tm
    15 Aug 2014 | 6:29 am
    Everyone loves a good book. Getting lost in a completely different world, learning about new things and identifying with characters we grow to love and hate- the secret of a good book is telling the reader a great story, which is why so many companies and websites are designing their website around the viewer, by storytelling. Content is still a strong tool within web design, but too much can leave the user searching through mountains of it trying to find what they’re after, which is why strong imagery is key. Although storytelling is important, it shouldn’t be in the format of an…
  • Kill Switch

    Ikroh SEO tm
    10 Aug 2014 | 6:26 am
    With the release of Apple’s renowned ‘kill switch’, phone thefts have rapidly dropped across several countries, whereas thefts of other brands such as Samsung who have not yet implemented the kill switch on their systems, have risen significantly. The concept of a kill switch is a comforting one to many, especially after several recent breach of security reports in the technology industry, with the heartbleed bug to name one of many. Apple’s kill switch is certainly a renowned step forward for the face of technology. Knowing you have the ability to control a device wherever its…
  • Facebook Experiment

    Ikroh SEO tm
    10 Jul 2014 | 6:26 am
    Facebook is under fire for recently conducting an experiment on its users without their knowledge. According to recent reports, Facebook carried out the psychology experiment on over 700,000 users without their knowledge or permission. The experiment took place in 2012 for one week, and involved adjusting the way users see their newsfeed, and whether the adjustments made significantly changed their emotions. The experiment was conducted in collaboration with two large US universities to find out whether “exposure to emotions led people to change their own posting behaviours”. The…
  • New Facebook Business Page

    Ikroh SEO tm
    10 Jul 2014 | 6:25 am
    Facebook have developed a new page design for business accounts. The new design includes changes to the news feed, timeline and notifications panel. Unlike other social networking accounts, Facebook have slowly implemented the change on Facebook and have given the users the option to make the switch between the two, with plenty of notification of when the change is happening. The new Facebook timeline has been designed to make posts look more consistent on the news feed, and is now all included in one panel on the right hand side, instead of two panels taking up most of the page. The left…
  • Embracing Change

    Ikroh SEO tm
    28 May 2014 | 4:47 am
    People are creatures of habit. We get stuck into a routine and stick with it. Why? Because it’s easier, less hassle and quite frankly, less stress is involved. So why change a website? Surely completely transforming a site will discourage your regular visitors, make them angry, impatient and resentful? Only if the site and brand has changed for the worse. Facebook are always continuously adding new features and changes to the site, and when they do, it usually receives a 90% backlash from their users. The other 10% are people that don’t really care, or have accepted their new fate of…
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    Digital Gossips by Munaz

  • And The Dirty Game Has Begun. Play It Now!

    Munaz Anjum
    14 Aug 2014 | 6:23 am
    There has been a mad rush for HTTPS migration ever since Google has officially confirmed on ranking benefit for a secure website. I do support a secure website for various reasons, but definitely not the ranking signal propaganda used by Google. The search engine, as it seems, has intentionally leaked out this secret to expedite the HTTPS migration more for its advantages than for those with HTTPS websites. Google knows the fact very well that such "lightweight benefit"would be abused and exploited by SEOs.                …
  • Are Social Signals Affecting Your Google Rankings?

    Munaz Anjum
    8 Jul 2014 | 3:28 am
    Ever since the online world was stormed by social networks of all sorts, right from the ubiquitous Facebook to Twitter to little less known likes of Pinterest, their role in affecting Google rankings has been questioned, examined, and discussed by experts and enthusiasts alike. Should social media be a primary part of your SEO strategy?  If yes, what are the various social signals that affect the SERP? The talks about influence of social media on search engine rankings go as long ago as 2010, when the leading search engine specialist and editor-in-chief of Search Engine Land, Danny…
  • Mobile App or Responsive Website –Mystery Debunked!

    Munaz Anjum
    21 Apr 2014 | 5:11 am
    Credit Image Source:  OnbileThe acquisition of apps by tech companies frequently hogs the headlines these days. The recent acquisitions of WhatsApp by Facebook, and Viber by Rakuten, an Asian e-commerce giant, are a few examples that have given rise to a plethora of debate on the future of mobile website experience (responsive website) versus apps. There has been a mad rush on the big over-the-top apps of late, and the tech companies are not delaying a moment to capitalize the growing market share of native apps. The latest Twitter’s launch of app-install ads is just an example,…
  • Why You Should Not Trust SEO Software/Tools!

    Munaz Anjum
    8 Apr 2014 | 2:08 am
    SEO is in turmoil; notwithstanding there is a high volume of SEO software that continues to thrive on. Neither the demand for nor does the supply of such SEO software ever seem to be declining. They are being sold like hotcakes. One can see their advertisement almost everywhere on the internet. This reminds of many actors whose popularity dim after some time; they turn back to their PR agencies seeking their help in making front page news. Analogously, SEO agencies behave the same at times. They do everything and anything to sell their low valued software/tools, and thereby enhance the number…
  • Youtility Marketing Strategy - Google Versus Microsoft

    Munaz Anjum
    7 Mar 2014 | 3:22 am
    One of the most important reasons as why Google is growing like Topsy while Microsoft’s growth is at least not very significant is the difference between just two letters – helping and selling, basically YOutility.      In today’s hyper-saturated economy, product messages no longer break through like they used to a few years back. Providing helpful information to customers does all the magic. Nevertheless, we overhear CEOs yelling at their management, "we are not here to do a charity" for any extra non billable hours if given to a client. They…
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    Home Based Business Resources

  • 6 Factors That Influence People To Say Yes [infographic]

    DiTesco
    22 Aug 2014 | 5:03 am
    In the marketing world, and business in general, persuading potential customers to buy your product or service is vital. There are many tricks and tips people have built up over the years to aid with marketing but wouldn’t it be great to have a strategy on how to influence and persuade potential customers that is backed by science? Researchers have been studying what influences us to say yes for over 60 years. An expert in the field, Dr. Robert Cialdini, has come up with what he believes to be the definitive factors that influence people to say yes. There are 6 universal factors…
  • Perfect Facebook Post, Link Echoes, Yahoo Stores, Speedlink 34:2014

    DiTesco
    16 Aug 2014 | 3:28 pm
    Hi everyone, hope you all had a great and productive week! One of the most noteworthy news this week was that of Google´s Adwords exact match change. However, and since most of you probably don´t use it much, I will skip that one and go to the perfect Facebook post. If however you are interested to know more about that Adwords upcoming change, then read this article here. The Perfect Facebook Post TrackMaven analyzed over 1.5 Million posts from nearly 6,000 brand Pages and created The Marketing Maven’s Guide to Facebook. With organic reach declining like many have been…
  • 7 Dog Days Marketing Weapons for Small Business

    Russell Bartz
    13 Aug 2014 | 5:23 am
    Slow business and a bit of downside turn in revenue is almost a common experience for small enterprises during summer months. This summer lets hit the phenomenon with an energetic head-on instead of accepting it as a hard truth. While budgetary constraints for going all out with the advertising plans will not leave you soon, there are optimistic ways to see the whole thing. Remember, you are not alone to experience this pitfall. So if you can sharpen your marketing edge while others are only waiting to pass these trying days, you can actually come out as a winner, bagging better business than…
  • HTTPS for SEO, Content Marketing Tools, Content Syndication, Speedlink 33:2014

    DiTesco
    9 Aug 2014 | 3:41 pm
    Hi everyone, hope you all had a great and productive week! One of the most noteworthy news this week was definitely Google´s announcement about HTTPS being a ranking factor. ….We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all…
  • How To Find The Right Audience On Facebook? [infographic]

    DiTesco
    8 Aug 2014 | 5:42 am
    If you are a FaceBook advertiser, you should probably already know the massive advertising targeting capabilities of the platform. However, knowing about the targeting capabilities is one thing and knowing just how impressive they are is another. If you already use the social platform for your advertising campaign, or thinking about making use of it, following below is an infographic prepared by Qwaya where they outline all the options you currently have when building a target audience on Facebook. Hopefully it can help you to understand a bit more about the opportunities that are available…
 
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    WebandRank.com Blog

  • Web and Rank Social Media Policy

    Admin
    9 Aug 2014 | 11:21 pm
    Please find below our completed social media policy. Is perfect time to use this policy in any media engagement. If you have any feedback for our media team, please contact us. This policy governs the publication of and commentary on social media by employees of web and rank ltd and its related companies (“Web and Rank”). For the purposes of this policy, social media means any facility for online publication and commentary, including without limitation blogs, wiki’s, social networking sites such as Facebook, LinkedIn, Twitter, Flickr, and YouTube. This policy is in addition…
  • 10 Free Business Listing Sites – Optimized Listing

    Admin
    29 Mar 2014 | 6:49 pm
      If you understand how search engines work, you realize that getting your business into a wide variety of business listing sites is a wise move; it will make it exponentially more easy for your customers to be able to locate you when using a search engine like Google, Yahoo, or Bing to find a provider of the good or service you offer. I think directories with few exceptions are not good for all business and better use your time to create good content, but some we “trusted” give you a real link juice and drive some additional traffic to your site. Based on data compiled by…
  • Export Trade that Wants to Expand to Southeast Asia Today

    Admin
    12 Nov 2013 | 5:11 am
    It is not easy to work out an optimization plan for international businesses which involves various populations and countries. Both entrepreneurs and web rank experts should find out essential concerns to achieve foothold worldwide. These stakeholders need to comprehend their environment carefully before even thinking about rankings and inbound marketing in general. As an example, look at how many Italian company in the export trade that wants to expand to Southeast Asia today. This enterprise will definitely experience tough competition against established businesses in that region. These…
  • Author Bio Vs. In-Content

    Admin
    23 Jul 2013 | 11:26 pm
    The goal of any website is to get as many people to pass through its virtual front doors as possible. It should come as no real surprise that the best way to get quality visitors to any site is through the search engines, which means web ranking becomes all-important, yes i know the social media get more and more traffic, but most of this traffic is fake or artificial, look for example the uge quantity of fake positive comments in TripAdvisor.com, like i was write in my last comment to the blog of  Dan Graziano TripAdvisor has come under fire in recent years for 70% of fake reviews on its…
  • Libelous Ranking Case

    Admin
    12 Mar 2013 | 9:29 pm
    Potentially libelous comments that have been posted on Google’s Blogger.com will now have to be quickly removed by the search engine giant based on a court appeal ruling in London.According to a u UK high court ruling, last year, Google only has a limited window of 5 weeks in which to remove libelous content on a Google blogpost before it could face a libel action.  Lord Justice Richards, master of rolls chose to stand with the high court and decline an appeal of the original court action. This was done because there was no evidence about the amount of people that read the offence blog…
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    Ross Hudgens

  • The Opportunity Cost of Choosing the Wrong Clients

    Ross Hudgens
    7 Aug 2014 | 1:10 am
    It’s been almost two years since Siege Media originally came to life. It’s been a wild two years, where I’ve moved from Seattle, to Long Beach, to San Diego, where Siege Media is doing great and continuing to grow. We are now a team of seven people and business is booming – but that’s not to say that the first two years have been without speed bumps and lessons learned. Among those lessons is one pivotal one that I want to reiterate with this post: be extremely meticulous when choosing clients. When starting out – or at any stage of the…
  • Risk Mitigation During Early Stage Consulting

    Ross Hudgens
    29 Jul 2013 | 6:00 am
    Making the jump. Quitting your job. Making a living outside of your 9-5. These things are difficult to do, and one of the things that prevents most from ever doing it is the risk. The risk of being stuck out in the cold and suddenly unable to find work. That’s a scary thing, and for good reason – nobody wants to have faced that fear and failed. Mitigating the risk of this situation is something that’s worth considering, and worth putting long, deliberate thought to. Many startups have the opportunity to blow up in your face, and one of the great benefits of a consulting company is…
  • The Danger of I vs We When Building a Company

    Ross Hudgens
    6 Jun 2013 | 6:00 am
    The habit I’ve most wanted to break in the early stages of having others work at Siege relates to problems with differentiating between “I vs We”. I vs we is the pronoun choice that says very little, but also says a whole lot. The use of one versus the other can happen more than you think. On phone calls, when talking to others on the team, in conversations with friends. When you begin talking about the state of the company, it is no longer just you. It is a team. It is not your client. It is our client. It is not your decision, it is our decision. I am not doing the work.
  • Early Lessons From Building a Consulting Company

    Ross Hudgens
    20 May 2013 | 8:47 am
    Nine months ago I quit my job to start my first company, Siege Media. Three months later, I talked about the mysticism of entrepreneurship, “taking the jump” and how the process was remarkably easy – and also, something I probably should have done earlier. It was and it is, but that doesn’t make building a company an absolutely smooth ride. Running a consulting business in a state of mediocrity is relatively simple – the demand for SEO services is great and if you’re at all active online, client inquiries come rather easily. However, growing said company is a different beast…
  • How to Quickly Find Content That Shouldn’t Be Indexed

    Ross Hudgens
    28 Mar 2013 | 6:00 am
    Duplicate/thin content is almost always bad, and it’s sometimes difficult to find it on our websites, especially the bigger ones. Lots of different advanced operators and code searches can bring up some bad content, but there’s another method I haven’t seen discussed that can also do a lot of good towards finding content we can deindex from the search engines: deep diving in Google Analytics. In particular, what you should do first is open up a date range short enough to not capture tons of changes you might have already to page indexation based on a site audit or whatever,…
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    Link Building Best Practices

  • The Weekly Measure: Pitching Content Marketing, New Features For AdWords & Facebook Scheduling

    Blair Crawford
    22 Aug 2014 | 8:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.How…
  • How to Increase Qualified Leads through Content Marketing

    Sylvia Montgomery
    19 Aug 2014 | 8:00 am
    This is a guest post from Sylvia Montgomery, Senior Partner at Hinge, a marketing and branding firm for professional services.New qualified leads are the heart of growth for any company. In our digital world, firms have a cost-effective opportunity to attract new customers through content marketing. Hinge’s research on professional services marketing has found that firms which generate 40-60% of their leads online grow four times faster while being twice as profitable (see the figure below).Content marketing takes many forms, including blog posts, articles, white papers, webinars,…
  • The Weekly Measure: Lead Nurturing and How to Convince Your Boss

    Blair Crawford
    15 Aug 2014 | 8:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.Why…
  • How To Create a Content Marketing Lead Nurturing Process [INFOGRAPHIC]

    Daniel Dannenberg
    13 Aug 2014 | 8:00 am
    You’ve done the work to generate leads through your content marketing…so now what? Don’t let them sit there! Take your first steps toward creating a relationship with your new leads now while they’re warm, not cold, and continue to build the conversation until your leads are red hot, ready to buy. Follow along in this infographic to learn the basics of setting up a lead nurturing process for your content marketing.Embed This Infographic On Your Site:<a…
  • The Best Internet Marketing Internships of 2014

    Kaila Strong
    12 Aug 2014 | 8:00 am
    Internships are a great first entry into the field of Internet marketing. What better way to learn and understand an industry than with hands on training from the experts. Here in Phoenix students have many opportunities, including at companies like ours.An internship in Internet marketing can provide you with options for a diverse career path, not just in internet marketing. Our intern Michelle is currently involved in nonprofit work. She knew that Internet marketing was imperative for success in the nonprofit sector. Our intern Glen promotes concerts and shows at local venues since high…
 
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    The Brainchild Group - SEO & Social Media Agency

  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
  • California Adds 24,000 Jobs in June, Economy Booming

    Aaron Schoenberger
    18 Jul 2014 | 1:34 pm
    The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state's unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
  • High Demand for Los Angeles Internet Marketing Consultants

    The Brainchild Group
    15 Jul 2014 | 6:29 pm
    The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there's a huge demand for internet marketing consultants in the Los Angeles area.
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    Single Grain Blog

  • 25 Things Every Marketer Should Know about Marketing Automation

    Single Grain Team
    21 Aug 2014 | 7:00 am
    Marketing automation programs are the digital marketing industry’s current “in vogue” subject.  But what are they exactly and how can they help you grow your business? Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs.  While we won’t be recommending any program in particular, we’ll highlight the things you’ll want to understand and watch out for as you choose the right MA program for your business. What is Marketing Automation? Marketing automation programs include such a wide range of features that…
  • How To Optimize Your Visual Blog Content For Search

    ian
    20 Aug 2014 | 7:00 am
    The brain can process images in as little as 13 milliseconds. Even by the impatient standards of Internet users, that’s pretty quick. Visual content permits both robust communication and effective branding in a way that text articles cannot, and savvy businesses understand and utilize that value. The problem is, until recently, images didn’t play well with Google. Beautiful infographics, informative slideshows, and other expressive pieces of content lacked the textual components needed for proper indexing. Since the release of Hummingbird (Google’s latest search algorithm) in 2013,…
  • 9 Creative Ways to Help Your Blog Cut Through the Noise

    Single Grain Team
    19 Aug 2014 | 7:00 am
    So you’ve written a great blog post, uploaded it to your site and hit the “Publish” button….  Now where are all your readers? The sad reality of blogging today is that there are so many existing sites out there that writing stellar content isn’t enough to get your website noticed and gain a dedicated readership.  Take WordPress’s estimate that there are roughly 68,124,670 sites on its network, for example.  That’s more than 68 million other sites where internet visitors can spend their time – not to mention all the other sites hosted on networks like Blogger and Drupal,…
  • 9 Ways to Save Money on Video Production

    Single Grain Team
    14 Aug 2014 | 7:00 am
    There’s an old saying in the video production business: “cheap, quick, and great – pick two.” Because you can’t have it all! If your video is quick and great, it’s not going to be cheap. If it’s cheap and great, it won’t be produced quickly. And if it’s cheap and quick? Well…you’re going to get what you paid for. While saving money on your video marketing budget is certainly desirable, keep in mind that cheap, quick, and great don’t all go together. You’ve been warned – sometimes fixing the problems a cheap video campaign creates ends up costing more in…
  • A Strategist’s Guide To Marketing Segmentation

    Single Grain Team
    13 Aug 2014 | 7:00 am
    Facebook has 1.23 billion monthly users. Each one receives a personalized news feed, packed with photos and game activity from friends and family, alongside blog content and videos from savvy businesses. What users don’t see is the complex algorithm that delivers this flow of information. Engineers at Facebook have spent great sums building an experience that is equally tailored for each user, regardless of the absolute size of the user base. It’s this reality that is pushing businesses to do the same. Current and potential customers expect a personalized touch, but very, very few…
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    Insights

  • Amazon Fire Phone Shows Steady, but Slow Growth in North America

    Chitika Insights
    19 Aug 2014 | 6:56 am
    Over two and a half years following the release of its Kindle Fire tablet, Amazon released its first smartphone on July 25, 2014. While the Fire Phone was listed atop Amazon’s Best Seller list for several days in early August, North American usage of the device has grown only incrementally, rather than exponentially, in the three weeks following the smartphone’s launch as an AT&T exclusive.
  • Q2 North American Mobile Update: Apple Users Drive Majority of Usage, Samsung Shows Greatest Growth

    Chitika Insights
    4 Aug 2014 | 6:16 am
    An earlier UK-based smartphone usage study found that Apple, Samsung, and BlackBerry users generated more than 86% of the country’s total smartphone Web traffic in June 2014. The latest Web traffic statistics for North America demonstrate a more diversified market on a brand basis, but Apple and Samsung users remain the biggest smartphone traffic drivers by a sizable margin.
  • UPDATE: OS X Yosemite Usage Rates in North America Double Following Public Beta

    Chitika Insights
    28 Jul 2014 | 11:22 am
    Developer interest in OS X Yosemite had already outpaced its predecessor, OS X Mavericks, one month following its unveiling at WWDC 2014. Apple subsequently released a public beta of the new OS on July 24, 2014, and North American Web traffic data show associated usage rates rising significantly.
  • Third Quarter 2014 Tablet Update: Apple, Amazon Shares Rise Quarter-over-Quarter

    Chitika Insights
    21 Jul 2014 | 10:31 pm
    Since April 2014, the share of tablet Web traffic generated by North American Apple iPad and Kindle Fire users has increased by 0.8 and 1.2 percentage points, respectively. These represent the two largest quarter-over-quarter increases for any tablet brand, while Samsung’s user base exhibited the largest share loss over the same timeframe, dropping two full percentage points.
  • Windows Phone Update: Entry Level Nokia Models Dominate in North America

    Chitika Insights
    18 Jul 2014 | 7:49 am
    In a memo to employees sent on July 17, new Microsoft CEO Satya Nadella suggested the company will take a focused, but long-term approach to gaining traction in the high-end smartphone market with its Nokia brand. While any potential geographic shifts to this strategic model are unclear, within North America, a plurality of Windows phone Web traffic is driven by users of Nokia’s more entry-level Lumia models, as opposed to its flagship devices.
 
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    Alameda Internet Marketing

  • Google’s New Locally Focused Algorithm Change, Pigeon

    Ross Taylor
    30 Jul 2014 | 9:01 pm
    Google’s search algorithm, the program that helps it decide what to show you when you run a search, is updated often… and when I say often, I mean practically daily. Most of these changes can seem insignificant, and some are just Google experimenting with different ways to display results. Some of the changes can be pretty major, such as the algorithm change that focused on combatting web-spam, which was codenamed Penguin, or the update that focuses on content quality, Panda. This past week a new animal has entered the Google zoo with a fairly significant update, this time…
  • 5 Web Design Trends For Your Firm To Adopt A Winning Strategy

    Ross Taylor
    19 Jun 2014 | 12:00 am
    Several web design trends are flooding the Internet, and many companies hasten to adopt the new designs in an effort to remain relevant. The problem is that not every trendy design element serves a deeper purpose. Sure, you’ll get a very attractive website, but without planning for your business, you could end up with a beautiful dud. Here are some web design trends that could actually boost your online strategy. Before you put any of them into practice, be sure you’re aware of the potential drawbacks. Image source   More Rich Media/Less Text Rich content is always a great idea. If…
  • Social Media Management – Dos and Don’ts

    Ross Taylor
    17 Jun 2014 | 9:00 am
    Image source Social media management is a must for any small business with a social presence. Simply having a company page on popular networking sites isn’t enough – those profiles need to be managed if they are going to engage prospects, develop your brand, and keep customers satisfied. One viral comment is all that it takes to smear your good name! There are many advantages to letting a professional company handle your social networking accounts. For one, they can free up your time to focus on other areas of your business, which can save you money. Another boon is their experience and…
  • Why You Should Create Content for People, Not Search Engines

    Rob Walling
    11 Jun 2014 | 10:30 am
    Do you value your readers? Do you care about what THEY think and what problems THEY might have? Then why torture them with keyword stuffed headlines and hollow, over-optimized articles? “But it’s for SEO!”, – you might say. Let me ask you a question: How much value does an article bring to the table, when it is focused around keywords and not around a specific problem in your industry? The answer? Close to zero—because your visitor will bounce off your website after reading the first paragraph. Only robots care about content written for robots. Have you considered a content strategy…
  • 7 Reasons Why SEO Should Be Your Priority

    Ross Taylor
    6 Jun 2014 | 12:30 pm
    The digital landscape has evolved in leaps and bounds over the last decade, but one thing hasn’t changed: search engine optimization is critical for online success. Many of us know this and continue to reap the benefits, while others do not, or feel that their dollars are better spent on paid advertising and other methods. Are you one of those small business owners? Have you forgotten why organic search optimization is essential for profitability? Here are seven very good reasons why you should rethink your strategies and make SEO a priority going forward… 1. Guaranteed Increase in Web…
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    SEO Copywriting

  • Are Your Online Sales Slipping? This Could Be Why …

    Heather Lloyd-Martin
    21 Aug 2014 | 3:30 am
    Don’t let your customers slip away! It’s never easy to lose thousands of dollars every month to your competitors. The company (let’s call it Company X) used to be at the top of their game. Product sales were brisk. Their testimonials were excellent. They dominated Google search results for their main keyphrases. Then, things started to slow. “It’s seasonal,” thought the CMO. “There’s nothing to worry about.” Two years and many seasons later, business was down by 50%. The product quality hadn’t changed. In fact, nothing internally had changed. And that was the…
  • SEO Copywriting Top 10: Aug. 13 to 19, 2014

    Tracy Mallette
    20 Aug 2014 | 3:00 am
    Create a copywriting swipe file! You probably know what a copywriting swipe file is, and maybe you’ve been meaning to start one but haven’t figured it out yet. Well, check out post #2 to finally figure it out! There’s a bunch about SEO this week, as John McTigue helps you create a Hummingbird-worthy website, Michael Martinez brings you back to the core essentials, Barry Adams helps out with your SEO strategy, and Barry Schwartz shares Google’s top milestones of the past year’s 890 search changes! Also, don’t miss Chloe Mason Gray’s complete guide to…
  • Dominate Your Branded Search Result

    Barry Adams
    14 Aug 2014 | 3:00 am
    In most cases, SEO will focus on getting a website to rank for generic keywords that are relevant to the company’s products or services. However, often the most relevant keyword of all – the company’s brand name – is overlooked. All too frequently SEO practitioners only perform a cursory check to see if a company website ranks for its own brand name. Does a branded search deliver the website as the first result? Yes? Tick that checkbox and move on. Sometimes however, that can be too hasty a box to tick. Claiming the top spot for your own brand name isn’t always…
  • SEO Copywriting Top 10: Aug. 6-12, 2014

    Tracy Mallette
    13 Aug 2014 | 3:00 am
    Your customers are unique. Give them a USP that can’t be copied! Your clients are unique – and it’s that difference that sets them apart from the competition and makes them shine brighter to their customers. Your clients need a USP that sets them apart and cannot be duplicated. Matt Ambrose tells you how to capture the perfect USP in post #1. For content goodness, Kelsey Meyer helps you discover why your content isn’t working in post #3, Heather Lloyd-Martin spices up your boring B2B biz in #4, and Ann Smarty helps you write a perfect headline. Also, is your site…
  • 5 Ways to Spice Up Your B2B Content

    Heather Lloyd-Martin
    7 Aug 2014 | 3:30 am
    News flash: B2B content doesn’t have to be boring. I know, I know. Writing for B2B sites isn’t easy. Products like lanyards and construction helmets aren’t necessarily sexy. Your competitors’ sites are probably just as boring. And the powers-that-be may feel more comfortable with “just the facts” feature-filled content. Yet, for many (most) B2B sites, there’s room for so much improvement. By adding just a little bit of spice, you can connect with your readers and boost your conversion rates. Here’s how to do it: Use the word “you”…
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    Kaiserthesage

  • Generating better content ideas

    Jason Acidre
    18 Aug 2014 | 3:17 am
    Millions of web content get published every day – from blog posts, videos, podcasts, image-based up to interactive content. Standing out in the content game (in any industry) will obviously become tougher to be consistently accomplished, considering that there could be thousands of newly published content in your space each day (which will possibly grow even further in the coming years). The post Generating better content ideas appeared first on Kaiserthesage.
  • 13 simple SEO processes you can use to improve client acquisition and retention

    Jason Acidre
    16 Jul 2014 | 11:26 am
    When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years. But I guess that was really the perfect time for me to start a career in this industry. I didn’t expect for me to be genuinely passionate about SEO – but I think that passion became the one main factor that really made me embrace everything about it, including its most challenging parts. The post 13 simple SEO processes you can use to improve client…
  • (More) Enterprise Link Building Strategies

    Jason Acidre
    26 Jun 2014 | 11:40 am
    Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph. Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking penalties) to win against web spamming may perhaps just prove the real importance of links to the search technology. Seeing that links are still one of the best signals they can use in determining the relevance, authority, popularity and the credibility of a web page or an entity. The post (More) Enterprise Link Building Strategies appeared first…
  • How I increased my email list subscribers by 532% in 1 month

    Jason Acidre
    26 May 2014 | 9:13 am
    Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business medium). Building an email list (and continuously growing it) is so crucial for any type of business nowadays. Aside from the fact that this channel has better conversion rates, it’s also a form of “owned media”, a medium where you have full control of, which can allow you to create a recurring revenue stream. The post How I increased my email…
  • Developing a Content Strategy like a Fortune 500 Brand

    Jason Acidre
    19 May 2014 | 3:07 am
    By now, we’ve all come to terms with the fact that it’s practically impossible to succeed in SEO without having great content. After the Panda, Penguin, and anti-guest blogging initiatives from Google depleted the proverbial SEO bag of tricks, a lot of us were compelled to take a hard look at the campaigns we were running and the tactics that we were using. Moving up on the SERPs has become a lot more complex than just publishing keyword-laced pages and boosting them with backlinks. I believe we’ve entered the age when SEO has become a “battle of the creative,” as SEO master Benj…
 
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    Receptional

  • 6 Essential Digital Marketing Tasks for Ecommerce Websites

    Zoe-Lee Skelton
    22 Aug 2014 | 7:13 am
    Competition is fierce within the online eCommerce marketplace. With the number of purchases made online set to rise by 18% to £131.2 billion in 2014, you’ll want to ensure that your site is performing at its best if you want to capitalise on this growth. As an online retailer, there are a number of tasks and tools that you can use to help you optimise every aspect of your online store to help you drive sales. I’ve highlighted the six essential tasks for you to focus on. 1. Monitor mobile traffic Sales via mobile devices doubled to £3bn in 2013 suggesting that more people will be making…
  • 7 Proven Strategies to Drive More Traffic to Your Website

    Barrie Smith
    12 Aug 2014 | 5:47 am
    The first thing to do when you launch a new blog is to produce content.  You’ve been told that ‘content is king’ and as long as you produce ‘excellent pieces of content’ traffic will come.  Well, sorry, but attracting traffic is not that straightforward. A lack of traffic is one of the most common challenges in online marketing.  Even when you have lots of traffic, you always want more.  Excellent content can certainly increase your chances of getting eyeballs on your blog. Here is a list of seven content types that have worked for Receptional or our clients.  They can also…
  • Our PPC Referral Scheme

    Matthew Loughlin
    1 Aug 2014 | 4:04 am
    Recommend Us and Make Up To £25,000! That’s right; your eyes don’t deceive you. We believe in sharing our success and as such, Receptional are now offering the most generous PPC referral scheme that we have seen anywhere, allowing you to make up to £25,000 per client – in less than a year! Why, I hear you ask? Well, our clients have given us some great testimonials and we have some fantastic case studies too. So we’ve decided to reward the people we know and who say nice things about us. So, how exactly does it work? So, how does it work? Well, it’s pretty simple, there…
  • Got Pay Per Click Sitelinks? You might be missing a trick

    Hayley Coutinho
    18 Jul 2014 | 6:53 am
    Sitelinks have been around for years and are avidly used by PPC advertisers to enhance their ads. If you don’t know what sitelinks are, here’s a picture that represents where they sit within a paid ad: As you can see, they are the little blue, hyperlinked pieces of text that link through to specific pages on a website. They’re great for the user experience because they can display deeper levels of a website to a user and take them directly to a relevant landing page. But despite advertisers’ familiarity with sitelinks, at Receptional we often come across PPC accounts where these…
  • 76 Tips from the Content Marketing Show 2014

    Barrie Smith
    18 Jul 2014 | 2:46 am
    Braving the sweltering heat, I managed to make it down to this year’s Content Marketing Show in London yesterday. For all of you who couldn’t attend, here are 76 of the best tips from the speakers. Stephen Waddington: Can a Brand Ever Truly Be Social? 1. The social media party: ‘Nice but dim’ social – brands that try hard to be relevant but it’s not working; they look silly. ‘Nutters’ – Hashtag jackers. Not human. No empathy. ‘Automation’ – Lack of thought. Lack of process. 2. Stop posting rubbish on the internet – there’s enough on…
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    Distilled

  • This is SearchLove

    Cheri Percy
    22 Aug 2014 | 7:30 am
    Excited for our online marketing conference? This trailer will give you a flavour of what the two-day event is really all about.  After all, SearchLove is hitting San Diego in less than three weeks’ time (whoop!) and who better to talk you through the idea behind our conference series than Head of Events and Marketing, Lynsey Little and Distilled founder, Will Critchlow? Search Love Trailer (Huge thanks should go out to our video whizz Margarita Iosif for the footage and the impossibly kind nature of Mack Fogelson who will also be joining us at SearchLove London this…
  • You Could be a Better Presenter, Here’s How

    Harriet Cummings
    21 Aug 2014 | 7:30 am
    When Steve Jobs gave the graduation speech at Stanford University, the audience fell into an awe-like silence. He said nothing earth-shatteringly new. Yet his speech has gone down in history as one of the best commencement addresses of all time. So, why do the words of some speakers resonate through the years? Read on for advice about how to deliver a knock-out presentation even if you’re not a born public speaker (who is?). Many of these tips are from our consultants who present at conferences around the world, as well as our very own SearchLove series. I’ve divided the blog post…
  • How to Create Evergreen Content that Builds Your Business

    Kyra Kuik
    19 Aug 2014 | 7:00 am
    Content moves at a breakneck pace — there are about 41.7 million WordPress posts published each month (and WordPress only accounts for about 22% of CMS usage). This high speed evolution can make content marketing seem not only intimidating, but also...futile. After all, what’s the point in creating something that’s only going to attract a short burst of readers, then quickly grow irrelevant?    Fortunately, not all content is so ephemeral--evergreen content can still be relevant and attract readers years after it’s published, which I personally find…
  • The Schedule is Now Live! Paradise Awaits...

    Lynsey Little
    14 Aug 2014 | 7:00 am
    The SearchLove San Diego 2014 schedule is now live, folks! So let's see what's in store this September 11th and 12th for our annual West Coast conference. After all, it's just 4 weeks until Paradise Point is overun by eager online marketers. If the conference is anything like last year it's going to be fantastic; expect warm climates, incredible speakers (who you can read more about over here), outdoor networking, ice creams and cool beers. What more could you want?  Before we dive into the specifics, I want to introduce you all to Rob. Rob is this year's official emcee and conference…
  • Fingers on Buzzers | Quizzes from Around the Web

    Harriet Cummings
    12 Aug 2014 | 7:00 am
    What Q features women in sequin dresses, revolving sports cars, and an audience ready to pass out from the excitement of being on camera? Quiz shows, of course! Here at Distilled, we love to test our knowledge of online marketing. That’s why we’ve been rolling out some shiny new features for our online university, DistilledU. After completing a module, you can challenge your increased brain power with a multiple-choice test. Okay, so they’re not quite game shows. You have to clap your own correct answers and provide your own bow tie. But you do get to put your results…
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    The Outsourcing Blog

  • How to Analyse a Campaign Proposal

    Irina
    6 Aug 2014 | 5:50 am
    Every solopreneur or small business owner takes the time to rigorously analyse the investments that need to be made to attract those first clients that will help the business grow. Each and every one of those investments must have the potential to bring in new customers. The first year after launching a business is the worst time to throw money out the window. Customers aren’t going to come knocking on your door if they have no idea that your business exists, that is why promotion is one of the key activities that you must focus on after launching a new business. If you aren’t at…
  • Get Rid of Dusty Work Practices

    Irina
    4 Aug 2014 | 12:49 am
    If you reached this articles, there is a good chance your job didn’t exist 5 or 10 years ago. This applies for social media strategists, digital planners and content marketing experts, PPC specialists and SEO gurus. Your job could be so new that you still can’t find the right words to explain to your parents or grandparents what exactly is it that you do for a living. Although we work in a totally new environment, juggling various tasks, focusing on increasing productivity and the revenue we’re generating for our clients or ourselves, we still focus on work routines that can be…
  • Do you Really Need a Serviced Office for your New Business?

    locbina
    10 Dec 2012 | 5:27 pm
    Many business owners looking to streamline overhead costs are considering their options when it comes to full-service offices. Businesses today often believe either a remote or virtual address or a traditional brick and mortar address is the most cost-effective approach. Not so fast, because a fully serviced office can save more than 35% of business expenses, not to mention that the wrong choice could negatively affect your professional image. Make a Impressive First Impression A large percentage of clients base their buying decisions on first impressions, such as your business name, and the…
  • Easy Organisational Tips To Make Your Business Run More Smoothly

    locbina
    28 Nov 2012 | 5:47 pm
    Every company, at one time or another, has struggled with inefficiency. Sometimes, it’s simply a question of how the company has defined its departmental structure. Other times it comes down to how the company structures its work flow, how it lays out its operations and organizational hierarchy, and yet sometimes it’s merely a question of relying upon too many manual paper processes. Ultimately, delays become commonplace and the end result is a company that spends too much time struggling with redundant tasks. Unfortunately, it’s the company’s customers that end up paying the price…
  • 5 Signs Your Business Is Ready to Start Outsourcing

    locbina
    12 Nov 2012 | 6:04 pm
    Even though it’s well known that outsourcing is a cost-effective way to help businesses get more done, many small business owners delay outsourcing parts of their business because they aren’t sure if now is the right time. Today we’ll go over the top 5 signs that indicate you should consider outsourcing. Employee Time Crunch Are you and your employees working in a rushed, hectic environment or do they feel poised and relaxed? If your business’s staff are running on fumes it’s very hard for them to be productive. Even worse, they’re significantly less likely…
 
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    Web Savvy Marketing

  • Best WordPress Podcasts for Your Listening Enjoyment

    Rebecca Gill
    22 Aug 2014 | 6:22 am
    Earlier this week we published a blog post about getting started with WordPress podcasts. This post was a how-to Q & A on podcasts with Jason Tucker. I wanted to follow up with a list of the best WordPress podcasts I feel are worthy of your listening time. These podcasts will cover topics from general WordPress education to technical expertise. Catch up by reading last week’s post titled Tips for Getting Your WordPress Podcast Started -> Most WordPress podcasts run weekly and are presented in a 30 minute or 60 minute format. Some are hardcore education and some are designed…
  • Tips for Getting Your WordPress Podcast Started

    Rebecca Gill
    20 Aug 2014 | 1:04 pm
    I’ve always been a fan of blogging and social media, however I’ve lately found myself drawn in by the growth of WordPress podcast sites. I’ll admit that I was a bit anti-podcasting at first. I wasn’t sure it would stick and I really didn’t see the value of it. And then something changed. I was invited to be a guest on a number of WordPress podcast shows and I realized this new type of marketing had something to offer. Podcasting can have a reach that is unique and unlike that of blogging, social media, or email. It connects with a different type of audience and it allows you to…
  • Are You Considering Building WordPress Themes and Selling Them Online?

    Rebecca Gill
    4 Aug 2014 | 7:02 am
    Last month I had the pleasure of speaking at WordCamp Chicago. My presentation was titled Solutions Before Development – Creating WordPress Products That Actually Sell. If you’re considering building WordPress themes and launching a theme shop, this talk is a must see video for you. My presentation followed this outline:  The Internal Fight The Concept Was Simple In the beginning… We were completely and utterly clueless At First We Were Just Another WordPress Theme Store Find Your Niche Holy Cow, It Worked! Start With a Plan Evaluate The Small Town Solution Develop a Marketing…
  • Do-It-Yourself Website Audit Checklist: Tips and Techniques for Real World Site Owners

    Rebecca Gill
    25 Jul 2014 | 11:44 am
    Is your website underperforming? If so, it could be for a variety of reasons. In today’s post I’d like to walk you through some common website issues we see. This will allow you to perform a do-it-yourself website audit checklist. My tips and techniques are written for real world site owners and I’ve made the list long enough to make an impact, but no so long that it feels like an impossible task to manage. As you read through the checklist, grab a pen and start recording areas of your website that need improving. To make it easier on you, I’ll include a nice…
  • Make Better Decisions With Custom Google Analytics Dashboards

    Rebecca Gill
    22 Jul 2014 | 9:45 am
    If you own a website or blog, you most likely have a Google Analytics account and you are tracking data. I encounter a lot of website owners who are in this state. It the starting point of a beautiful world of data – if you are actually using it. The question is not if you have Google Analytics installed. The real question: Are you actually reviewing your Google Analytics data and are you using the data to make better business decisions? Unfortunately I talk to a large number of website owners who “think” they have a Google Analytics account, but forgot to actually review data or…
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    Point Blank SEO

  • Prioritize Link Opportunities in Excel

    Jon Cooper
    4 Aug 2014 | 12:59 am
    This is a simple walkthrough of a very actionable, helpful tip that will allow you to figure out which competitor link opportunities are most important. If you’ve ever used either the Clique Hunter from Majestic, or the Competitor Link Finder from Moz, then you know how useful those features are but how limiting their tools are. Essentially, we want to take that idea & apply it at a much larger scale. For those who haven’t used either, what we’re doing is trying to find the URLs & Domains that link to the highest number of unique competitors. So for example, if a certain page…
  • Scalable Link Building Campaigns, Processes & Workflow

    Jon Cooper
    29 Apr 2014 | 11:34 pm
    Before I get right into it, I want to do a short Q&A so you can better understand this post & its context. If you’d like, you can skip to the Table of Contents. What is this post about? This post is about how to conduct scalable link building campaigns from start to finish, and it outlines each of the individual processes & the workflow involved. Who is this for? This post is not targeted to the casual link builder. This is tailored to link building teams (2+ people), but it can also be helpful to those who spend at least 5 hours a week building links. Usually for those who are…
  • Why I Blog Less Frequently: I’m Scared

    Jon Cooper
    24 Mar 2014 | 2:24 pm
    I could be like a lot of other SEOs, saying how fearless I am and how I’m not scared of Google. I could blog about how a lot of greyer tactics & strategies are still alive more than ever, and show you evidence of them. I could even create a case study to show factual evidence of old fashioned, tactical link building (not necessarily grey/black hat) and its effectiveness. But the truth is, I’m scared. And paranoid. When you read news sites like Search Engine Land and Search Engine Roundtable and see penalties handed out left & right for things that seemed generally white hat just a…
  • What To Do After the Guest Blogging Apocalypse

    Jon Cooper
    20 Jan 2014 | 3:45 pm
    So, the news hit, and before I go any further, I love Cyrus Shepard’s tweet: Statistically speaking, if this trend plays out Google will ban all websites by 2017. — Cyrus Shepard (@CyrusShepard) January 20, 2014 So let’s talk about guest blogging… The funny thing is, for a lot of you higher quality SEOs and agencies who have been doing higher quality content placement, you really don’t have as much to worry about as you think. And that’s because you need perspective on what’s really been going on under the cover of the title “guest blogging”. I’m talking about any…
  • Overlooked Link Building Opportunities for Ecommerce Category & Product Pages

    Jon Cooper
    3 Sep 2013 | 9:26 am
    For a lot of you, you’re not working with Fortune 500s that have the domain authority to outrank their competitor’s category & product pages. Even when you do flawless on-site SEO for an ecommerce site (and trust me, VERY few of you are, including myself), for most semi to major competitive terms, domain authority won’t be everything unless you’re an Amazon or an REI. That’s why building links to your category & product pages can be so profitable. But obviously, if it were easy, then everyone would be killer at it. In reality, few are. So let’s walk through some overlooked…
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    SEER Interactive

  • SEER Takes the ALS Ice Bucket Challenge

    Michelle Noonan
    21 Aug 2014 | 12:31 pm
    In 2009, at the age of 57, my stepfather, Steve West, was diagnosed with ALS. Voice recognition technology and the support of family, friends, and neighbors have helped prolong his life. We’re grateful to still have him with us today. I challenged my SEER teammates to take the ALS Ice Bucket Challenge with me, and my family and I were touched by the number of people who joined in. So here are me and several of my Philadelphia SEER coworkers, getting cold & wet for the cause. We’ve challenged our friends at Moz, O3 World, and Happy Cog. (Bonus challenge: SEER San Diego team)…
  • AdWords’ New Website Call Conversions – SEER’s Beta Experience

    Chris LaRoche
    20 Aug 2014 | 10:27 am
    This week, Google introduced a new feature for AdWords — Website Call Conversions. Well, at least it’s new to most people. It’s actually been in super secret secret beta status since at least October 2013. (Image Credit) And from what I hear, there was an even more alpha version of it before that. Needless to say, Google’s been trying to crack this nut for some time. I was fortunate enough to get two of my clients access to the beta, and so wanted to share my insights from our time together. As you’ll see in our test, we identified things to watch out for but the overall…
  • Agencies and the Culture of “Startup”

    Emily Ambrose
    19 Aug 2014 | 11:00 am
    Hi there! I’m Emily Allen, I manage HR, recruiting, and employee development at SEER Interactive. Approaching my one year anniversary at SEER, and looking forward to many more, I hope to share some things I’ve learned about culture, growth, and people in a tremendously fast paced, highly ambitious, and truly awesome digital marketing agency. From time to time, I’ll make some non-technical, non-digital marketing specific noise on this blog. Agencies and the Culture of “Startup” SEER is 12 years old this August. By definition, we’re probably no longer a startup, yet there is no…
  • Reaction to AdWords Close Variant Changes

    SEER
    18 Aug 2014 | 9:45 am
    This week Google announced another big AdWords change that will soon impact campaigns, but this time the change is a bit more familiar. Starting in late September, Google will apply close variant keyword matching to all exact and phrase match keywords. Close variant matching is already an optional setting (which will now be mandatory) within accounts, announced in April 2012, which Aaron Levy first wrote about. The main response at that time was that while there were some benefits to enabling close variants, the overall impact on keyword management, and more specifically keyword control and…
  • So You Have a Ton of Big Data, Now What?

    SEER
    15 Aug 2014 | 1:32 pm
    Collecting, storing, and managing big data can be an invaluable asset for a business; however the thought of analyzing a copious amount of data – even if it does reveal a hidden company gem – can appear to be an exhausting, time-consuming, and repetitive process. As SEER interns, we had the amazing opportunity to research our own big data keyword project to create a multi-faceted content asset. Although the journey had its fair share of trial and error, we can confidently report that we learned skills that not only allowed us to lay serious groundwork on an interactive…
 
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    Builtvisible - A Creative Digital Agency

  • Customer Lifetime Value

    Phil Ingram
    19 Aug 2014 | 3:04 am
    Customer Lifetime Value simply describes how much money a customer is worth to you over the lifetime of their relationship with you. The more technical definition is this: Customer Lifetime Value is the predicted net profit attributed to the entire future relationship with a customer from the time of acquisition. CLV looks to the future. It is predictive. It should not be confused with Customer Profitability, which is an analysis of the past. However, Customer Profitability is used to create many of the variables used to calculate CLV. CLV, which became a discussion topic in the 1980s, is…
  • The Hierarchy of Effects – An Application Hypothesis

    Johanna Juchem
    14 Aug 2014 | 2:08 am
    In my last post I spoke about how important it is to integrate your SEO into your overall marketing communications (here). As important as link building is, your content should fulfill a bigger purpose than building links, and if executed well the links will be a by-product. Whilst being at uni, I thought a lot of the marketing concepts that we learned were quite boring – so old fashioned. Now I’m finding it very interesting how they can be applied to digital marketing, so I thought I’d share one of my favourites. Please note that this is merely my interpretation of this concept and…
  • Competitive Content Analysis

    Adam North
    12 Aug 2014 | 2:02 am
    My last post Identifying Your Audience: a Data-Driven Approach to Content Planning was pretty data heavy, and long. This time I’m going to talk through something a little lighter, that can still flag up some content ideas, and provide a list of people you can outreach to. Aims: By the end of this article you will: Have a system for gathering and analysing content that your competitors are putting out A list of sites which are likely to be open to linking to you Some hints at what content you should be producing Tools we will be using: Buzzsumo All My Tweets Your backlink checker of…
  • The Creative Process: An Overview

    Darren Kingman
    7 Aug 2014 | 3:14 am
    In my 3 or so years in Digital Marketing I’ve been involved in a number of ‘creative’ pieces. At the beginning you know what you want the end goal to be (brand mentions, links, referrals, shares etc.), but you need a structure in place to keep the project on track and ensure that throughout managing the process you’re making the most of yours, and likely a few other peoples time as well. This post will talk through the best ways I’ve found of doing that. Back when I started building content that people wanted to talk about (affectionately called linkbait) my previous colleague and I…
  • Gathering Data with the Sina Weibo API

    JonQuinton
    5 Aug 2014 | 4:49 pm
    Hong Kong. Being on the fringe of so many different cultures creates a multitude of marketing challenges that you don’t have to consider when working in the UK and the US. Being outside of what most of us would consider our comfort zones to be, it’s something I’m finding incredibly exciting to learn about. So what happens when the majority of your audience don’t use Google to search for products, Twitter to share content, or Facebook to connect with friends? Well, the principles remain the same, but the medium with which you connect those principles to the customer changes radically.
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    SEO Eblog by SEO Advantage, Inc.

  • Social Wednesday: August 20, 2014

    Julia Harris
    20 Aug 2014 | 9:01 am
    Do you know what day it is? Many of you likely gave a hearty cheer, “Hump Day!” and by golly it is, but here at SEO-e it’s “Social Wednesday,” an exciting new venture where we search the vast reaches of social media to profile its brightest marketing stars. Twitter’s Stephen Greenwood (@TasteFaker) wears many hats in the marketing arena. He’s an Analyst at GEICO and digital marketing professional for the Trillectro Music Festival. He recently wrote an article about how to use technology to grow and expand your non-tech event. Three years ago he and friends armed only with a…
  • AdWords Campaigns Forced to Use Close Variants

    Julia Harris
    19 Aug 2014 | 1:35 pm
    I was enjoying a cup of coffee and perusing the latest Google news when I came across a Search Engine Land article reporting that as of late September, Google is taking away the AdWords advertiser’s ability to opt-out of close variants. The benefit without close variants is that you can bid differently on plurality and know exactly where your ads are being displayed. Plus, you can guarantee if a searcher used a specific phrase that it triggered an ad. Right now, each Adwords campaign has this setting activated by default, but it can be turned off on the campaign settings page.……
  • SEO Roundup: August 15, 2014

    Lance Buchanan
    15 Aug 2014 | 11:44 am
    When I first told my friends and family that I was hired by an SEO company, all I got were blank stares and “Huh?’s.” Sure, the industry has come a long way in a few years and increasingly people are starting to at least recognize the term, but it still remains a relatively strange concept to a lot of folks. Looking back, I’m not even sure that I knew exactly what SEO fully entailed when I got started working at SEO Advantage (not sure that I do now either…). Part of the difficulty with explaining SEO to people is that it is constantly evolving.… Continue Reading
  • Marketing Lessons from Last Comic Standing’s Final Three

    Michelle Key
    13 Aug 2014 | 10:00 am
    A good stand-up comic is inherently a marketer.  In addition to being funny, he or she has to create and successfully sell a brand. In fact, there are a lot of lessons we as marketers can learn from comedy, including a few from the remaining contestants on this season’s Last Comic Standing. If you haven’t been watching the show this season, you’ve missed one of the best so far. You can still catch the finale tomorrow night, and I highly recommend checking out previous episodes online. So many of the things the comics discuss with their judges and mentors translate directly to what we…
  • 5 Lessons to Take Away from Eye-Tracking Studies

    Ashley Grafton
    12 Aug 2014 | 5:00 am
    For marketers concerned that their web content is not performing to its maximum potential, eye-tracking software and heat maps can tell you where your visitors are looking when they view your website. There are currently 5 important eye-tracking studies that provide some insight into visitor’s browsing patterns. These studies can help marketers design more efficient copy and graphics. 1.    Avoid “Dead Weight” with Visuals When assembling a landing page, you need to ensure the elements that “pop” to the viewer are the ones that matter most to your business and/or product.
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    Professional SEO Solutions

  • How to…

    Ghazal Alvi
    31 Jul 2014 | 3:04 pm
    Send to Facebook No related posts.
  • How to Research Your Business Competitors by Your Own?

    Ghazal Alvi
    30 Jun 2014 | 1:16 pm
    In any business, it is very important to understand your market and your competitors. Knowing your competitors and what they are offering helps you to make your products, services and marketing stand out, and NOBODY wants to be left behind by the competition!!! According to Wikipedia - “Competitor analysis in marketing and strategic management is Related posts: How to Choose the Best Business Name? Name for a business is much like a backbone for... YARPP powered by AdBistroPowered by
  • How to Choose the Best Business Name?

    Ghazal Alvi
    29 May 2014 | 4:25 am
    Name for a business is much like a backbone for a human being… its crucial!!! So, choosing the perfect business name is vitally important but at the same time it can be a complicated process, often it is an overwhelming, frustrating, and exhausting experience. With this thought in mind, here are few suggestions for anyone No related posts.
  • Effective SEO Shift for Long Term Success!

    Ghazal Alvi
    30 Apr 2014 | 12:14 pm
    We the people, who own a business and believe in online presence, are making a big Mistake! Aren’t we still depending on the old SEO Practices? We update the content on our websites and blogs, but follow the same rules as in 2010 or so – Yes or no? Ahhh, we know the answer very No related posts.
  • How to Use #Hashtags in Social Media – The Right Way!

    Ghazal Alvi
    31 Mar 2014 | 12:54 pm
    Send to Facebook Related posts: How to Optimize Your Social Media Profile in 5 Simple Steps Social Media Sites like Facebook, Twitter, LinkedIn, YouTube, etc are... YARPP powered by AdBistroPowered by
 
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    Commerce Kitchen

  • Social Media Activism: The Tweet is Mightier Than The Gun

    Jen Martinez
    21 Aug 2014 | 9:24 am
    I’ve talked a lot about the power of social media. I’ve discussed how it has changed the Superbowl, the World Cup, and marketing your business. I’ve complained about Facebook, and I’ve praised Pinterest. Normally, I’m in a joking mood; I like to keep my posts light and funny, to keep people reading. Right now, I’m not really in a joking mood. In light of recent events, I think it’s time I finally discuss how social media has changed 21st century activism. (Hulton Archive/Getty Images) Raising awareness and speaking out about certain issues,…
  • Compelling Calls to Action

    Leslie James
    19 Aug 2014 | 9:00 am
    You’ve decided to build a new website. You’ve set aside your budget dollars. You’ve hired a smart team. You’ve corralled internal resources. You’ve planned out the architecture. And you’ve seen the mockups for your site. You are excited, and already prepping for how to iterate your brand. But after the design and development are done, weeks go by. Maybe even months. You are stuck in the rut trying to develop hundreds of well-optimized pages and other relevant content to maximize the value of your shiny, new, responsive site. You forget about your sitemap…
  • National Unsubscribe Day

    Natalie Winslow
    18 Aug 2014 | 8:30 am
    I hereby declare Monday, August 18th, which also happens to be my birthday, Unsubscribe Day. Every day my inbox is freshly filled with newsletters I don’t read, updates I don’t care about, and offers I don’t even want. Instead of unsubscribing I usually delete these emails, but sometimes I let them build up, creating a wobbling tower of virtual chaos that threatens to collapse and smother me. Overly dramatic? No. I am not. I am appropriately dramatic. Which is why I’m seeking to create a similarly dramatic response to the feeling that too many people / businesses /…
  • Join Us: Clash of the Cocktails is Back!

    Jen Martinez
    15 Aug 2014 | 10:23 am
    Back in January, our Firehouse hosted one of Built-In Colorado‘s Built-In Brews events. As the overachievers that we are, we didn’t want this to be some run-of-the-mill Built-In Brews. No, sir. We tacked on something extra: a battle between alcoholic drinks. Sounds awesome, right? It was. Two file format cocktails – .HTML and .PNG – duked it out throughout the evening to be named champion. Ultimately, .PNG (Peach ‘N Ginger) won out over .HTML. Well, it’s been a long eight months since that fated battle, and we’re bringing Clash of the Cocktails back!
  • Pantheon, Parte Seconda: Mamma Mia, My Frustrations

    Alex Kirsch
    5 Aug 2014 | 3:30 pm
    The Roman’s version of a lie detector. Last week, I promised to share some of the difficulties I encountered while working with Pantheon. And since I don’t want to renege, or fear losing my hand in La Bocca della Verità for lying, it’s time to back up my words. You may recall, Pantheon is a professional website platform which recently added support for running WordPress. I was fortunate enough to migrate a couple of sites owned by our client to test things out before it was available to the public. Hopefully, some of the lessons I learned can help others. I know first hand,…
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    Blind Five Year Old

  • The Rich Snippets Algorithm

    AJ Kohn
    20 Aug 2014 | 7:17 am
    There's been a tremendous amount of chatter recently about rich snippets vanishing from Google search results, whether it's Amazon losing their review aggregate snippets or a wholesale reduction in video snippets. What we're really talking about are changes to the rich snippets algorithm. That's right, we need to go deeper. There's an algorithm within the algorithm. Here's what I know about the rich snippets algorithm based on observation and conjecture as well as statements from Google representatives. I'll also sketch out some theories on how Google might be replacing many rich snippets…
  • Twitter Analytics

    AJ Kohn
    11 Aug 2014 | 10:51 am
    What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that's pretty much what happened nearly a month ago. I've been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But ... I'm tired of waiting. Twitter Analytics Dashboard The dashboard provides a decent overview of activity over the last 28 days. The major statistics it provides are Impressions, Engagements and Engagement Rate for each tweet and the trend for those over time. That's not too shabby but lets poke at what lurks…
  • StumbleUpon Remarketing

    AJ Kohn
    21 Jul 2014 | 6:33 am
    For years I've used a combination of StumbleUpon and Google Remarketing to cheaply and efficiently open the top of the funnel for start-ups. I don't hear much about this tactic (though perhaps I'm not looking in the right places) so here's a little explanation on this handy growth hack. StumbleUpon You remember StumbleUpon right? A darling of the Web 1.0 world, it was purchased by eBay in 2007 where it was largely ignored until it was bought back in 2009. It doesn't get a lot of press but it's still a well-trafficked property and product. I'm not saying it's in some sort of renaissance or…
  • You Won’t Remember That Infographic

    AJ Kohn
    25 Jun 2014 | 3:14 pm
    Infographics are (still) popular. Clients ask me about them all the time. I ask them to tell me about the last three infographics they remembered. The response is generally full of stammering as they grope for an answer. Rarely do I get specifics. Even when I do they say things like 'that infographic about craft beer'. When I ask where the infographic came from? Crickets. Can you name the brands associated with infographics? The brands that come up most often are Mint and OK Cupid. Everyone else is an also ran. And that's the thing. For all of their popularity, you won't remember that…
  • Social Signals and SEO

    AJ Kohn
    7 Apr 2014 | 7:10 am
    Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That's why so much misinformation exists on the topic. So before you run off and get all your friends to Tweet your post (or worse yet buy Likes etc.), read on to understand the math and real reason why social works. Social Signals Are Not Part Of The Algorithm No matter how much we want it, or how many times we think it would make sense, it's just not happening. Social is not currently part of Google's search algorithm. At SMX West 2014 Amit Singhal…
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    SEO Philippines| SEO Hacker Blog

  • Co-citation vs Co-occurrence: An Overview

    Philip Blomsterberg
    18 Aug 2014 | 6:45 pm
    Two new topics within the SEO community has centered on “Co-Citation” and “Co-occurrence”. Often discussed together, these concepts are similar in a lot of ways yet still very much distinct and different from each other. What is without question though is that the two concepts will be at the forefront of the next wave of changes in Google’s search engine strategy, with all algorithm updates giving center-space to both co-citation and co-occurrence. Co-citation and co-occurence are the first real steps taken by Google towards what I have chosen to call a “nolinks”…
  • __WPEX_MAIN__

    Pam Sallegue
    11 Aug 2014 | 8:10 pm
    I’ve been receiving a lot of questions from companies asking why they don’t seem to get the right revenue that they should be earning even after creating a website and producing compelling content. So I was thrilled to do research about other factors that may hinder businesses from reaching its full potential, and ended up with a great study, “The Value of Social Login” conducted by Blue Research. As a business owner, you work hard to develop your website – from designing, uploading compelling blog entries, to putting up forum pages because you know that these efforts would…
  • __WPEX_MAIN__

    Sean
    8 Aug 2014 | 11:46 am
    Everybody loves data. That much we know. Take the Moz top 10 for example – they always make it a point to put at least around 2 data driven entries in their top 10 list every month. It’s actually what makes the Moz top 10 so interesting – there’s always that data driven case study to chew on. This entry is a study on how data driven entries perform as powerful linkbaits. Let’s face it. There are numerous how-to’s and tutorials out there that it’s too difficult to keep track. With one quick search, you can have the top 10 menu of how-to’s right…
  • Five Things I Love About SEMrush

    Pam Sallegue
    30 Jul 2014 | 9:14 pm
    As SEO specialists you don’t just formulate strategies and execute them; a big part of the process is to track and understand how your website is performing. Are your keywords generating more leads, or they only make your sites unorganized? Are you targeting the right audience? How are your competitors doing? You wouldn’t know the answers if you just look on your website and come up with techniques, and ways to improve your  business.You need to know where exactly you need improvements, and how to do it. Good thing there is a tool that can help you with that – SEMrush. SEMrush is…
  • A Simple Guide to Retaining Your Customers

    Venchito Tampon
    22 Jul 2014 | 8:56 pm
    Customer retention is the ability of the organization/brand to attach its existing customers to a specific goal/action. This could increase the time of the customers staying in touch with the company and be satisfied with the other offerings the brand is willing to provide. There are several ways to actually retain your existing customers/clients but one that is under-utilized by most companies today is email marketing. Email marketing requires a strategy and user-based actions to yield good results – high open and conversion rates. It doesn’t have to make every action complex and…
 
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    Hallam Internet

  • What makes a good 404 page?

    Jason Aiginitis
    22 Aug 2014 | 7:21 am
    A 404 error appears when a visited page does not exist on a website. This can happen when your links are broken. So whilst it’s a sign that something has gone wrong, a well written and designed 404 page can actually benefit your brand and help inspire trust in your visitors. They can demonstrate that you take ownership of your mistakes, and that you care about resolving them. All websites should feature a 404 page. Ideally, no one would ever see your 404 page, but in reality, they are a common issue with most websites. So why not make the most out of it? Also note that apart from…
  • Google: “Stop redirecting smartphone users to the homepage”

    Susan Hallam
    21 Aug 2014 | 10:10 am
    Website owners are receiving mass emails from Google alerting them that their website has a faulty mobile redirect : “Stop redirecting smartphone users to the homepage of your website.” In some, if not many cases, these warning emails are not accurate, and worrying web site owners unnecessarily. Quite simply, Google is suggesting that mobile Google searchers cannot click through to a specific page on your website, but are being redirected incorrectly to your home page. The warning message looks like the following, and includes steps to take to fix the situation: Steps you need to…
  • Using LinkedIn for Sales

    Jake Elliott
    20 Aug 2014 | 9:23 am
    Selling is a social process. It always has been, and it always will be. Social networks have tapped into the social aspect of selling by increasing the amount of connections you can make. With more connections and more information, social networks provide sales people with a great resource to leverage. If you are not using social media as part of your sales process, then I invite you to consider the following statistic: 73% of sales people who use social media outperform those who don’t ( See research by A Sales Guy Consulting) . This shows the amazing business opportunities…
  • Managing Duplicate Google Places Listings

    Pete Keyworth
    20 Aug 2014 | 8:43 am
    Google Places Listings play an important role for any business looking to establish visibility online for products or services within a specific location. The advantage of creating a well optimised Google Places listing in combination with Local SEO, is visibility in the Google 7 Pack results. This could lead to an increase in traffic to you site which may result in more sales or enquiries. Searching for ‘Translation Agency’ in Nottingham triggers Better Languages at the top of Google’s Local 7 pack results Creating a good local listing is easy, however problems can…
  • Hallam Internet Celebrates Internal Promotions

    Laura Hampton
    20 Aug 2014 | 7:08 am
    Hallam Internet is celebrating three internal promotions this month after executives Jonathan Ellins, Pete Keyworth and Abra Millar received promotions to the role of Digital Marketing Consultant.   Pete Keyworth, Abra Millar and Jonathan Ellins The three were promoted by Hallam Internet MD Susan Hallam in recognition of their exemplary work to date and the new skills and qualifications they have achieved during their time with the company. Speaking of the promotions, Susan Hallam said: “It is always a pleasure to recognise the work of the Hallam team and I am delighted to promote…
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    Haden Interactive

  • Creating Great Product Pages for Fourth Quarter

    Rebecca Haden
    21 Aug 2014 | 9:49 am
    Google’s Holiday Shopping Intentions Survey last year found that 4 out of 5 holiday shoppers considered the internet the most useful source of information for their shopping plans, and that more window shopping took place online than on TV or in catalogs. Smartphone owners are using their phones when they shop in brick and mortar stores, too, and three quarters of shoppers look online to decide where to go and what to buy when they head out for that holiday shopping trip. This means that it is not only ecommerce sites that need to think about their websites now in preparation for fourth…
  • Are You Overlooking Asian-American Consumers?

    Rebecca Haden
    20 Aug 2014 | 5:12 am
    Here in Northwest Arkansas we’re very conscious of Hispanic consumers, who are becoming an increasingly important segment of our population here, as well as across the nation. We don’t always think about Asian American consumers, though. We’re not the only ones who could say that. Watch the conversations about marketing around the web and count the number of discussions of Hispanic consumers compared with Asian American consumers. There’s a good reason for that. The Hispanic population of the U.S. reached 54 million in the most recent census data, mostly because of new…
  • Getting the Most Out of Google Translation

    Rebecca Haden
    19 Aug 2014 | 12:51 pm
    We’ve built a few bilingual websites lately, and in the course of those builds we tried out several different options for translation, ranging from simply building two pages (one in each language) for each page and creating separate menus for each to installing auto translation plugins and even using a ready-made bilingual WordPress theme. While all that experimentation has increased our knowledge base, we ended up with Google translate tools as our top choice. You may be familiar with Google’s automatic translation; if you visit a website in a language other than your own while…
  • The Smartphone and the Teddy

    Rebecca Haden
    18 Aug 2014 | 5:00 am
    In 1992, linguist Donald Norman wrote a book called Turn Signals Are the Facial Expressions of Automobiles. In this book he described something that he called “The Teddy.” Let’s assume we’ve reached the time when the power of information technology has increased enormously, with the whole country — nay, the whole world — wired so that anyone anywhere can connect to the huge communication network. As a result, society has evolved to the point where everyone always carries a portable computer with them, except that it is thought of not as a computer but as a…
  • Are We Becoming More Visual?

    Rebecca Haden
    15 Aug 2014 | 8:13 am
    Most of us have a learning modality or learning style that is most comfortable for us. Traditional estimates say that about 65% of us are most comfortable with visual learning, 5% are kinesthetic or hands-on learners, and the rest rely most on auditory information. You can quickly determine which modality is dominant for you by thinking about your preferences when you have a choice of modality. If your phone rings early in the morning, do you put on your glasses before you answer it? Do you let Siri tell you where to turn, or do you follow your GPS with a map — or do you like a paper…
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    Oban Multilingual Search

  • The global digital marketing weekly: Thursday 14 August 2014

    Emily Brewer
    14 Aug 2014 | 4:20 am
    Welcome to our global digital marketing weekly. In this week’s edition; Russia’s second largest social network Odnoklassniki.ru rebrands into OK.ru; reports suggest Saudi Arabia’s e-commerce market is set to reach $13bn by 2015; Google commence construction on an internet cable from US to Japan and Coke take marketing cues from South Korea’s popular culture. Odnoklassniki.ru rebrands into OK Odnoklassniki.ru is Russia’s second largest social network, with VK.com taking the top spot. This popular social network recently launched an English language version, making it the tenth…
  • The International Digital Forum returns to UK shores

    Emily Brewer
    14 Aug 2014 | 1:35 am
    Calling all ecommerce managers, global digital marketers, CMOs and brand directors! For the first time ever, 46% of all global digital buyers will come from Asia-Pacific in 2014. By the end of 2014 nearly 3 billion people will be online. The fast moving pace of technology means that the online world has become a smaller place with no barriers and the opportunity for businesses to reach and engage with this rapidly expanding universal audience is both a great opportunity and a frightening prospect. Are your channels ready for the influx of changes that will occur in the global digital…
  • The global digital marketing weekly: Thursday 07 August 2014

    Stephanie Woor
    7 Aug 2014 | 4:00 am
    Welcome back to another weekly roundup of digital marketing news with a global slant. This week’s news takes us to Russia, the Middle East and China with the following: Russia’s telecoms regulator is threatening to block BBC Russia; Gmail is adding support for non-Latin characters; the Huffington Post is launching a local edition in Arabic; Yandex profiles Russian youth; and Weibo launches paid media feature. Russian regulator threatens to block BBC Russia Russia’s telecommunications regulatory authority, Roskomnadzor, has threatened to block the BBC’s Russian-language site after it…
  • The global digital marketing weekly: Thursday 31 July 2014

    Stephanie Woor
    31 Jul 2014 | 4:05 am
    Once again, it’s your weekly update of global digital marketing news. This week: French supermarket chain Carrefour pulls out of India, raising questions about global participation there; Yandex revenues are up thanks to text ads; Google Translate is crowdsourcing improvements; Spain passes its own ‘Google Tax’; and the Russian social network market remains dominated by local brands. Carrefour fails in India: can foreign brands succeed there? An interesting piece over at France24.com starts us off this week. Major French supermarket chain Carrefour is exiting India after just two years…
  • Our clients: Oban embarks on University of Sussex projects

    Stephanie Woor
    29 Jul 2014 | 2:30 am
    Oban Multilingual is currently working with the University of Sussex on a major international digital marketing contract. Using cultural insights and resources, Oban has been contracted to develop and implement a paid media project that will drive international enquiries for key courses. The University of Sussex welcomes around 20 percent of its students from outside the UK, and attracting these students is an important part of the University’s financial and cultural objectives. “Naturally, we’re excited about this opportunity to work with a major university, especially a local one that…
 
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    State of Digital

  • Facebook Experiments & Why We Shouldn’t Be Surprised

    Laura Phillips
    21 Aug 2014 | 4:00 am
    The bods at Facebook were recently berated in the news for ‘experimenting’ on us like a troop of Rhesus monkeys. The media ‘shock horror’ reaction caused quite a few ripples, with the aeonian use of words like ‘MASSIVE SCALE MANIPULATION’, ‘PSYCHOLOGICAL EXPERIMENTS’, and ‘ATTEMPT TO CONTROL YOUR EMOTIONS’. Suddenly even ‘respectable’ newspapers and sites were using these dramatic phrases like The Sun on steroids. Was this unexpected, unforeseen? If so, are we naiive or stupid? What Did They Do? Here’s the abstract from the experiment itself: “Emotional states can…
  • Case Study: Developing Personas: B2C in a B2B World

    Russell O’Sullivan
    20 Aug 2014 | 5:33 am
    We have long known that the key to running a successful business, whether it be on or offline is fully understanding your customers. When you dig deep and get a better understanding of who they are, what their needs, worries and pain points are, then you can appeal to them in a way that suits them. Take a look at the high street, everything from the window display to where the fitting rooms are placed, the tills, mirrors for checking out your new chinos, clothes segmented into styles and variations… It’s all based on understanding the customer and what they are looking for, how…
  • Sara Clifton: Summer School, Learning from the Experts

    Samantha Noble
    19 Aug 2014 | 3:00 am
    This summer we are taking you back to school! We are focusing on education in Digital Marketing: what is the best education, what background is important? Questions you will see answered throughout the summer by those you can learn from the best: the experts. Those that already earned their stripes and are now willing to share with you how they got there and what you should do to get that far as well. Today we hear from Sara Clifton. Sara has 15 years experience in conducting strategic digital marketing consultancy for clients with high complexity and is now managing her own company; Search…
  • 4 Crucial Ingredients for a Successful SEO Strategy

    Barry Adams
    18 Aug 2014 | 2:00 am
    One of my ongoing pet peeves is how so many people confuse tactics for strategy. Too many articles about digital strategies are just collections of tactics. A strategy is more than that, and needs to be given proper thought and time to develop. When it comes to SEO, tactics get confused for strategy all the time. Do a search for ‘seo strategy’ and nine out of ten articles you’ll find will talk about the latest in on-site optimisation, adaptable linkbuilding techniques, and why you should use infographics. These are all tactics. Without a strategy to guide these tactics, your…
  • The End of Exact Match Keywords: What Does It All Mean?

    Samantha Noble
    15 Aug 2014 | 2:09 am
    Close Variant Keyword Matching For All! On Thursday 14th August, Google announced that they would be making exact match keywords in AdWords redundant in their current form. The close variant keyword matching that Google had given advertisers the option to use on campaigns in the past is now going to be made a requirement as of September 2014. So what does this mean? If advertisers bid on Exact match keywords, what this used to mean was that Google would only show your ads if someone searched for that exact keyword. Now that Google are going to apply close variant keyword matching to exact…
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    In Marketing We Trust

  • Junior Marketing {Star|Ace|Ninja} wanted for a Data/SEO/Digital Marketing Internship FTW

    Freddy
    16 Aug 2014 | 8:35 pm
    By Freddy How about something else than a certificate in photocopying or coffee-making for a change? We got an awesome coffee place next door so we suppose that the only thing left to do is… Really Marketing Sh*t   Analytics, Conversion Optimisation and SEO professionals are some of the most sought after professionals in the market. This is your opportunity to  become such professional The lower the number, the more sought after, the more money…Credits   Audit, SEO/CRO analysis and strategy research,  Content Marketing, Web Analytics setup and full marketing…
  • Google Algo Update – Security is Now a Ranking Factor

    Freddy
    8 Aug 2014 | 12:14 am
    By Freddy Google introduce https as a ranking factor Overnight, Google announced in a blog post an algorithm update with the potential to shape the future of the internet: Https security is now a ranking factor Google hopes the move will push developers of websites to implement technology that protects against hackers breaking into their websites and stealing sensitive information of users. The update is the next in line of a series of strengthening ranking factors including security to speed and responsive design. The introduction of new ranking factors suggests Google algorithms are now…
  • Organic Search Director

    Freddy
    30 Jun 2014 | 10:51 pm
    By Freddy The Position Summary ———————– Title: Organic search Director Location: Sydney with occasional national and international travel (remote not an option – sorry!) Reports to: Managing Director, Freddy Chanut Reports: SEO & Inbound Marketing executives and juniors, AI/Data specialists Works with: High calibre, switched on clients (mostly med/large web based businesses) Key objectives: Run, structure and develop the organic search arm of the business The Company ———————– We are…
  • Top 5 Social Media Stories 26th May 2014

    Bryce Marsden
    25 May 2014 | 4:40 pm
    By Bryce Marsden Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback 1) Google Begins Rolling Out Panda 4.0 Now Why it Matters? Every SEO, Website owner and Marketer needs to read this! There is a very high chance that Panda 4.0 will change your rankings in some way. Even eBay, being the giants they are could not escpae Google Panda’s grasp. Don’t know if you have been effected by the Google Panda update? Checkout In Marketing We Trust’s 7 minute easy check to see if your…
  • Has My Site Been Affected by The Latest Google Algorithm Update

    Freddy
    24 May 2014 | 10:04 pm
    By Freddy So you’ve heard rumours of a potential Algorithm update or it simply looks like your traffic is down. Here is a walk-through of how you can check in less than 2 minutes if you site has been affected or not by a Google penalty. 1. Check if it is an actual update (1 minute) Head to Moz.com List of major algorithm change and see if all the buzz and discussion is actually related to an algorithm update.   2. Step by Step Analysis process (5 min max) One of the tools we regularly use is a really simply and efficient way to match any know Google algorithm update against your…
 
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    » Blog

  • What Does The Google HTTPS Encryption Update Mean for Your Business?

    Andrew Schetter
    8 Aug 2014 | 10:27 am
    What Does The Google HTTPS Encryption Update Mean for Your Business? was originally posted on the WebiMax SEO BlogGoogle announced late Wednesday afternoon that some formulaic changes are looming. In an attempt to better protect Internet users, Google will begin to include secure, encrypted HTTPS connections in their list of factors which determine search engine results. The news comes as little surprise as the Internet’s most powerful search engine has a history of altering their algorithms in efforts to stay current. When conversational search through mobile devices became more prevalent,…
  • Supporting Online Marketing – Offline, With The New Marketing.com

    Chris Arter
    30 Jul 2014 | 6:57 am
    Supporting Online Marketing – Offline, With The New Marketing.com was originally posted on the WebiMax SEO BlogAs online marketing has steadily moved from being an afterthought to the forefront, we here at WebiMax have noticed a gap developing in business owner’s understanding of how to successfully manage the ever-evolving world of online marketing and their ability to support that with more traditional advertising or offline techniques.   We see companies struggling to figure out where they should focus their efforts as well as their budget and time.   We decided to do something…
  • Maximize Traffic To Your Website Using Search Engine Optimization (Infographic)

    Chris Arter
    21 Jul 2014 | 9:40 am
    Maximize Traffic To Your Website Using Search Engine Optimization (Infographic) was originally posted on the WebiMax SEO BlogThe internet along with search engines like Google have made finding great businesses, products and services  as simple as typing in a few keywords into a search bar.  But when users type those keywords in, how do you make sure it’s your business they find and your website they visit? The answer to driving more traffic to your website and ultimately generating more leads, more conversions and more sales for your company is Search Engine Optimization or SEO. In the…
  • Google vs. Amazon – The Future of Online Shopping

    Kenneth Wisnefski
    12 May 2014 | 1:37 pm
    Google vs. Amazon – The Future of Online Shopping was originally posted on the WebiMax SEO BlogFor years, Amazon has been viewed as the cream of the crop when it comes to fast, dependable delivery. With their pristine reputation, more and more larger brands integrated their products into the Amazon shopping feed and innovations like Amazon Prime made online shopping more and more common.  However, Amazon’s reign at the top has a formidable challenger as Google now has their own plans to dominate the online shopping space with Google’s Shopping Express. Google’s Shopping Express is…
  • The NFL Commissioner Gets a Twitter Beat Down

    Kenneth Wisnefski
    7 May 2014 | 10:29 am
    The NFL Commissioner Gets a Twitter Beat Down was originally posted on the WebiMax SEO BlogYesterday, a live Twitter session that the National Football League hosted directly with their commissioner, Roger Goodell, certainly created a lot of interest. With the NFL draft only days away, the notion of stirring up some buzz likely motivated the NFL to “expose” Goodell to the millions of fans waiting with questions. As one would expect, Goodell was barraged with an array of legitimate questions but also a large amount of complete nonsense. #AskCommish provided some extensive humor at the…
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    Path Interactive

  • Fun and Learning Experience on the Paid Team at Path Interactive

    Path Interns
    19 Aug 2014 | 9:00 am
    I am Francesca, from Italy, a background in Marketing and Product Management and seven years of experience in International Companies. I started to work for Path Interactive in mid-June after I completed a course Search Marketing with  Ruben Quinones and Michael Stearne at NYU.  I loved Search Engine Marketing class at NYU SCPS, and what I loved more was the final assignment: I decided to create a campaign for my family’s restaurant in Italy. Finally: a real campaign, something concrete to see. Exciting. If you happen to be in Northern Italy, take the time to stop there. The food, the…
  • More Mobile Analytics

    Joe Rega
    18 Aug 2014 | 9:30 am
    Google Releases iOS Analytics App Today, Google Analytics released its official app for iOS. What does this mean? It means we now have access to all of our data, right at our finger tips. Previously available on Android where it experienced more than a million downloads, the iOS version should prove to be equally as successful. Many of the early reviews tout its easy navigation and data presentation. I for one love the real time reports and no longer having to zoom in on the desktop version on my phone. The side navigation and larger data make it easy to see the important metrics. Many…
  • The Dark Knight of SEO: My Transformation at Path Interactive

    Path Interns
    18 Aug 2014 | 7:00 am
    Coming out of NYU, I was having the theoretical knowledge of SEO concepts, but I got my hands dirty in the Search Marketing world during my internship at Path Interactive. I got a well-structured training and guidance here which made me confident to contribute to the industry. I studied all the terms like SEO, SEM, PPC in my classes, but never got a chance to use them in real world. Starting The Internship: The day I started, I got to take a tour and met some of my new co-workers and saw the desk I would be sharing. My first few days consisted of getting all my accounts and passwords…
  • Digital Week in Review: Most Marketers Use Promoted Tweets, Facebook’s Cross Ad Reporting, and Google Invests in Submarine Cable

    Leigh Evenson
    15 Aug 2014 | 7:29 am
    In this week’s Digital Week in Review: Most U.S. marketers are using promoted Tweets, Facebook introduces cross-ad reporting, and Google invests in $300 million submarine cable. Most Marketers Used Promoted Tweets in 2014 Since Twitter launched “Promoted Tweets” back in April of 2010, it has been found that  four out of five American marketers have used Promoted Tweets in advertising campaigns in a study conducted by Advertising Age. This is up 44 percent from last year. In 2014, 32 percent of marketers had also used Promoted Accounts, compared to only 21 percent in 2013. About 1…
  • SSL and SEO: How to Install a Certificate on Your Domain In Light of Google’s Announcement

    Steven Sonnes
    14 Aug 2014 | 3:23 pm
    With the recent announcement by Google that sites using a SSL certificate will be viewed more favorably when ranking search results, hosting companies and domain registrars are experiencing a surge in certificate registrations.  SSL makes the web safer, but installing a certificate can be tricky and if done incorrectly will cause more harm than good. What is the difference between “http” and “https”? The internet is comprised of millions of desktops, phones, laptops and servers sending information across the world to each other over the Hypertext Transfer Protocol (HTTP). HTTP is a…
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    Marketingchip

  • Great Landing Page Guide

    Marcos
    8 Aug 2014 | 12:24 am
    Moz creates some superb SEO content from time to time and this landing page optimisation guide is just amazing and really addresses a lot of questions about colours and layouts. http://moz.com/blog/most-entertaining-guide-to-landing-page-optimization It’s very long but worth the full read if you’re at all involved with website design like I am. As an SEO I think it’s important to understand how website design can affect usability and rankings. A faster and easier to use website can outrank another website all other things being equal. At least this is what Google says but in…
  • Rich Snippets without Structured Data

    Marcos
    19 Jun 2014 | 2:52 am
    It is possible to get rich snippets for the meta description even if you haven’t used any structured data. The following example is for Google UK for the query: admin jobs in middlesbrough   The code on Direct Gov’s website for their job listings has no structured data what so ever.
  • Does a Redirect From .co.uk to .com Affect Search Rankings?

    Marcos
    27 Apr 2014 | 7:23 am
    Vicky, an SEO student asks: If there is a website with a .com domain and a domain is bought ending .co.uk which is redirected directly to the .com website, does it affect the searches through google.co.uk? Will the .com site get better positions in google when searching through google.com compared to google.co.uk if it receives the redirect? These are very good questions because people often wonder if they should purchase the country versions of domains and redirect them or simply build new websites on each country version. My answers assume buying new domains and deciding to build one…
  • Google analytics sessions vs visits and users vs visitors update

    Marcos
    18 Apr 2014 | 1:50 am
    The team over at Google analytics on Good Thursday 2014 have decided to significantly change reporting terminology. Unique visitors has been changed to users and visits to sessions. https://plus.google.com/app/basic/stream/z13aurs5imrmgrsfm22bdxeynkurfjtzx04 Users (formerly Unique Visitors) Visitors has been renamed to Users to better reflect the fact that someone might first access your website from Google search on their desktop at work then return directly from their mobile phone to continue reading your article.  Essentially the same user but two visits sessions. Sessions (formerly…
  • 7 modern SEO Myths from forbes

    Marcos
    18 Apr 2014 | 12:37 am
    One of those rare SEO articles from mainstream media news where I actually agree with everything they say. In my opinion these modern myths are very dangerous and if people were to follow all 7 of them they would be left asking why their website isn’t getting any traffic. So here you go 7 SEO Myths in 2014 http://www.forbes.com/sites/ericenge/2014/04/15/7-modern-age-seo-myths/
 
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    DKS Systems

  • Benefits of Facebook’s ‘Pages To Watch’ Feature

    Courtney Petty
    12 Aug 2014 | 3:25 am
    Facebook Insights continues to offer a lot of valuable information to marketers. One feature worth highlighting is Facebook’s ‘Pages to Watch’ feature. What is ‘Pages to Watch?’ Pages to Watch is essentially Facebook’s specialized competitive analysis tool. You have the ability to add any Facebook page to your list and Facebook offers a list of similar suggestions based on location and category type. You can add up to 100 pages to watch by logging into your insights. Under the ‘Overview’ (initial log in screen) tab, scroll to the bottom of your…
  • Income Targeting with AdWords

    Courtney Petty
    29 Jul 2014 | 3:07 am
    AdWords has been coming out with some pretty cool features. By now,  we know that we can get really detailed with location targeting. Now, we can take location targeting to a whole new level by targeting certain demographics within a designated location. How to Set Up Income Demographic Targeting 1. Go into your location settings for your campaign. 2. Click “Advanced Search.” 3. Choose the “Location Groups” tab at the top. 4. Select your group type. For demographic targeting, select “Locations by demographics.” 5. Enter in an area. For this example, we are…
  • This, Not That: Website & Online Marketing Edition

    Courtney Petty
    16 Jul 2014 | 3:09 am
    I have a fun post for you today! Just like anything else, the online world is constantly changing and evolving; meaning it takes a lot to keep up with the most recent trends and best practices. Although you might be a little hesitant to follow the latest trends, everything on this list is the most recent ‘best practice’ for each category. They’re also recommendations that we make to our own clients.  This post is filled with links to resources that are helpful in explaining the importance of each “This” category. Click the image on your right to enlarge. Enjoy!
  • NEW: Google Neighborhood + Local Content Ideas

    Courtney Petty
    24 Jun 2014 | 4:41 am
    Local SEO is a big part of the online marketing services we offer. And, we’ve been writing for years about how to optimize your online presence (including your website and social accounts) for local search, local trust and local authority. Well, it seems like Google is bringing another local algorithm into the mix: Google Neighborhood. –>Top 3 Necessities for Local SMB’s –>Top 5 Local SEO Necessities –>10 Reasons to Use G+ Pages for Business (includes local) Apparently, it’s just being tested in certain areas… but that doesn’t mean you…
  • 7 Wise Website Investments {You Should Make}

    Courtney Petty
    10 Jun 2014 | 3:15 am
    Last week, I gave a few reasons why you should be using your website as the hub of all your online marketing initiatives. It should be your digital hub. This week, I wanted to touch on the types of investments our clients are making and you should be making, too. 7 Website Investments You Need to Make 1. Mobile: This should be a no-brainer, considering how many people use their smart phones and tablets to browse websites. It’s the age of mobile and that’s not going to change.Invest in mobile optimization, now, and you’ll be happy you did. 2. Custom…
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    01100111011001010110010101101011!

  • 1 Amazing Relationship Building Tip You’ll Never Believe Exists!

    011100110110010
    21 Aug 2014 | 6:26 am
    I wake up and the first thing I think about is SEO/outreach/relationship building/sharing content. What’s wrong with me? (don’t answer that). Does this nightmare ever end? Short post discussing an idea I’m not sure I’ve heard anyone mention. One of the biggest problems that people often have when trying to ‘build relationships’ with influencers within a niche is that they have nothing to offer. You know deep in your soul that your boring, rehashed, poorly designed infographic/blog post/video/whatever isn’t going to impress anyone important and is…
  • 9 Reasons SEO’s Have Stopped Writing About SEO

    011100110110010
    1 Jul 2014 | 7:51 am
    Hey 0110ers, long time no see. I’ve pulled you in for a quickie today, don’t worry it’ll be over pretty quickly. The ‘authorities’ within the industry have stopped writing or are definitely less prolific. The spike of dopamine, serotonin and oxytocin when publishing a post & gaining social shares is no longer getting SEO ‘writers’ as high as previously. SEO’s/’People’ are generally sharing less and favouriting more via Twitter. It’s fucking boring to write about. They now have to actually do some work, their bosses have put…
  • Celebrities And Their Carpets

    011100110110010
    26 Jun 2014 | 4:54 am
    Today I’m delighted to announce a quality infographic from Action Carpets & Flooring Showrooms in Kent brought to you via Kevin Bland an SEO who specialises within the carpet and flooring niche (please get in contact with him for any commercial or domestic carpet/flooring search engine optimisation needs). Anyway, on with the show.   Celebrities And Their Carpets is a post from: 01100111011001010110010101101011
  • Antifragile SEO

    011100110110010
    27 Mar 2014 | 7:55 am
    I’m currently reading a very interesting book called Antifragile written by Nassim Nicholas Taleb. To those that haven’t read it here’s a brief definition of Antifragile. “Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile. Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the…
  • Maximise ‘Success’/Minimise ‘Failure’

    011100110110010
    25 Mar 2014 | 3:29 pm
    Failing is good! You can only really, truly excel and accomplish your dreams if you’ve failed first! Maybe. To be honest I’m not the biggest fan of failure quotes or the overuse in the media of motivational quotes in general. There are many reasons for this but the principle ones are: 1 – Telling people that they’re not absolutely useless for failing is a good thing (for their ego’s) but telling a loser to keep going despite continuous failure is a bit shit (hint > you never read about these people…) 2 – 99% of ‘motivational’ quotes…
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    SEOP Blog

  • Monitoring Your Search Campaign’s SEO Health

    SEOP Blog Team
    18 Aug 2014 | 8:00 am
    Image by jfcherry     There are a number of SEO health metrics that you should monitor on a regular basis so you can easily identify and address problems that will hurt your search program’s performance. Although these metrics won’t necessarily point to or address the specific problem, they should give you a good basis...Continue Reading
  • How to Implement Long-Tail Keywords in Your SEO Strategy

    SEOP Blog Team
    11 Aug 2014 | 8:00 am
    Much has been written about why implementing long-tail keywords in content creation can give digital marketers an edge. For the uninitiated, "long-tail" keywords are longer phrases that, while not as popular as "head" or one/two-term keywords, enjoy less competition and are able to target users who have more specific queries. Used correctly, these can help boost traffic as well as conversions.
  • Google Pigeon: What to Expect and How to Reap Its Benefits

    SEOP Blog Team
    4 Aug 2014 | 8:00 am
    Only recently, Google has begun to roll out an update to its local search algorithm that may significantly impact local SEO, at least for websites targeting the United States at the moment. Unofficially dubbed the "Pigeon," update, the new changes aim to deliver more relevant and accurate results for local search, which will be visible both in Google Maps and on the regular search results page.
  • Implementing Theme-Based SEO

    SEOP Blog Team
    28 Jul 2014 | 8:00 am
    With theme-based SEO, you can use semantic relationships between words to rank for a broader range of 'exact match' search results without having to force the issue.
  • Google’s New Notification for Mobile Users

    SEOP Blog Team
    21 Jul 2014 | 8:00 am
    Unless the user is looking for your website in particular, we can reasonably assume that when a warning like this pops, up, a good number of users are likely to skip over your web page for the next search result.
 
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    Digital Marketing Blog

  • A Smattering of SEO News: 8/21/14

    Brian Rubin
    21 Aug 2014 | 3:10 pm
    Welcome to this week’s Smattering my friends! We have some awesome SEO news to go over! Let’s take a look!     Google News: Google Made Nearly 900 Search Improvements Last Year – Google head of search, Amit Singhal, recently said on his Google+ (of course) page that Google made 890 “improvements” to their search engine last year. He highlighted ten that have changed significantly in the past decade. He mentioned autocomplete functionality and voice search capabilities specifically. This could be the largest amount of changes Google had made in a single year. Google…
  • Client Infographic: Zenni Optical

    Anne Brady
    19 Aug 2014 | 8:37 am
    Pupillary distance. Ever heard of it? If you’ve shopped for new glasses, chances are, you probably have. For all of the uninitiated though, pupillary distance measures the space between your pupils. Makes sense, right? It’s a major factor to finding the right pair of glasses for you. Check out Zenni Optical‘s new Infographic that shows you how you can measure your own pupillary distance at home! Be sure to view the entire Infographic to learn how to measure your own special optical center! The post Client Infographic: Zenni Optical appeared first on Digital Marketing Blog.
  • Client Infographic: Campbellsville University

    Anne Brady
    18 Aug 2014 | 9:07 am
    Advances in technology are revolutionizing the college campus. There are many apps being developed to specifically target college students in this new technological learning age. The goal of these apps is increase student productivity and enhance learning. Campbellsville University has created a new Infographic just in time for the beginning of fall semester that outlines the impact new technology has had on the average student. Check out the entire Infographic to learn more about The App Aided College Student! The post Client Infographic: Campbellsville University appeared first on Digital…
  • Smorgasbord of Social Media: 8/15/2014

    Trevor King
    15 Aug 2014 | 2:38 pm
    Welcome back to another roundup of all things social. We bring the most important updates to you every single Friday on our blog, so let’s jump right in.   Twitter Ads For Specific Objectives Advertising on Twitter just became a little more organized. You can now run campaigns on specific objectives and only pay when specific actions are taken. In terms of advertising, you are presented with a list of campaign objectives such as: driving engagements, followers, or leads to app installs, website clicks or conversions. Once your campaign has been launched, you are only charged when…
  • Boost Your SEO Productivity: 3 Things I Learned from SMX Advanced

    Brian Flores
    14 Aug 2014 | 10:56 am
    I had the wonderful opportunity to attend SMX Advanced in mid-June 2014 (this post is late I know, but I’ll still make it worthwhile). In my mind, conferences like SMX Advanced serve a few important purposes:     Reaffirming your knowledge and understanding of SEO. Allowing you to commiserate with other SEO Professionals about the evil doings of Google. Meeting all the SEOs whose blogs you follow and work you respect. Socializing with other SEOs (usually over a beer or two) about your/their most recent SEO triumph. Deciphering the double talk and misdirection of Matt Cutts (he’s…
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    WebpageFX Blog

  • How to Build Your Very First Link

    Adrienne Wolter
    21 Aug 2014 | 6:00 am
    So you built a website for your business. Awesome! Now you just have to sit back, relax, and wait for your customers to start knocking at your door. Right? The truth is, you could build the world’s most beautiful, fully-featured, interactive masterpiece of a website… but if nobody knows it’s there, it won’t get you any customers. The Internet is built on links. Google uses the trust passed down through millions of websites – from government organizations to renowned colleges and universities, all the way down to your site – in order to rank and categorize your website. But if you…
  • Interview: Liz Jazwiec, Author

    WebpageFX Team
    19 Aug 2014 | 6:00 am
    Our InterviewFX series rolls on! These interviews offer business owners and marketers important insight, advice, and ideas that will help grow their online presence and become more successful at what they do. To see past interviews, visit this page or click the “InterviewFX” button in our sidebar. Today we interview internationally renowned speaker and author Liz Jazwiec. Liz’s books include “Eat That Cookie,” “Hey Cupcake! We Are All Leaders,” and her most recent, “Service Excellence is as Easy as P.I.E. (Perception is Everything).” Check out her advice on…
  • Case Study: 3 Famous Coca-Cola Marketing Campaigns

    Kayla Minguez
    13 Aug 2014 | 5:59 am
    If you’re going to spotlight a historic company with tons of great marketing to learn from, who better than Coca-Cola? This classic brand has been reminding us to “Drink Coca-Cola” since 1886 and now encourages millions around the world to “Open Happiness” every day. One thing that has remained constant throughout the history of Coke is the innovative marketing campaigns that have launched and re-launched the brand and its product to the world. Here are just a few of my favorite Coca-Cola campaigns that both capture the essence of Coke’s brand and provide great learning tools for…
  • How to Guest Post on Blogs: The Complete Guide

    Nicole Kohler
    11 Aug 2014 | 6:00 am
    Are you thinking about becoming a guest blogger as a way to increase your company’s visibility, attract more customers, or improve your site’s authority? If so, you’re in the right place. This complete guide to guest blogging was created to help you learn how to find, contact, and write for blogs in your industry. Although community-powered websites and blogs have been around for many years, guest blogging may still very well be in its infancy. Contributing a post to an authoritative website in your industry can not only be beneficial for that site, if they’re…
  • Free Google Analytics Reporting Tools That Will Make Your Life Easier

    Dan Shaffer
    4 Aug 2014 | 6:00 am
    Google offers us a lot of data to use with our website in one of the most important tools out there: Google Analytics. However, there is almost too much data available. Thankfully there are free Google Analytics reporting tools that give you a glance at important KPIs to keep you in the loop. Chances are, you’ve wasted a lot of time wandering around your Analytics account just looking at numbers. It’s too easy to get lost in all the different data points that are just a few clicks away from each other. Rather than wasting my time every day or every month, I sought out a solution. As it…
 
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    Ethical SEO Consulting

  • Using Lastpass for Easy Citation Building: Local SEO

    Casey Meraz
    8 Aug 2014 | 9:35 am
    Building citations for local SEO is an important task that everyone involved in local SEO needs to be aware of. Not only do you need to build strong citations, you also need to make sure they’re 100% correct when you’re building them. Creating inconsistencies in the data by using incorrect information can create a real local ecosystem nightmare. The other major downside of building citations is just how tedious the work really is. Previously I used to use Roboform to expedite this process and wrote a guide about how to find and build citations on the Moz.com blog. However I have…
  • How to Make Contact Form 7 Contact Emails Awesome

    Frank Scharnell
    31 Jul 2014 | 5:19 pm
    Typically, I focus on how to make the front end of a contact form more attractive to visitors, focusing on conversion rate optimization and making sure it is an enticing call to action. But we often forget to consider formatting the contact form emails that are sent once we get conversions. Though this is not a ranking factor, the transfer of the right information needs to be handled just as smoothly as the function of the contact form. To make sending these contacts easier, I’m going to help you use the advanced functions of WordPress’s popular Contact Form 7 plugin to…
  • July 2014 Pigeon Local Search Update Analysis

    Casey Meraz
    25 Jul 2014 | 12:23 am
    **Updated 7/25/14 at 10:00AM Earlier yesterday I started to see results for a keyword I search regularly, “Denver SEO”. Typically this result only displays organic results and I haven’t seen a local result for this since September 2013 when Mike Blumenthal called out spammy queries after a major local update. Google was quick to tackle these spammy queries, and it’s almost been a year  now since we have seen bad results like these. However now it appears we may be seeing 2009 results all over again with the newest Google update to the local algorithm. Let me…
  • Yext Duplicate Suppression Overview: Good or Bad?

    Casey Meraz
    12 Jul 2014 | 12:59 pm
    Editor’s Note: This article has since been updated after speaking with Christian Ward at Yext and testing the duplicate suppression process. I will be publishing a follow up piece soon. Recently I published a post on Moz.com about how to clean up your citations and increase your local SEO presence. In this article I covered the importance that citations play in local SEO and the painstaking process of cleaning them up to ensure you have 100% NAP accuracy. If you didn’t know this one of the biggest mistakes people make in the local SEO game. They don’t clean up their…
  • How to Add a New Google My Business Listing

    Casey Meraz
    11 Jun 2014 | 7:20 pm
    If you have had any involvement in local search over the past few years you probably have heard a lot of different names for the local listings. Maybe you remember it as Google Places, maybe you called it Google Plus Local, or maybe you didn’t know what it was called. Today (June 11, 2014) I noticed on Linda’s forum, that Google rolled out the biggest local update in memory. Welcome to Google My Business. It’s time to forget all of the other names the local product used to go by. It’s now referred to as Google My Business. I dealt with many confused business owners…
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    The Business Growth Coach

  • How To Sell More Products Online (B2B)

    jon rognerud
    21 Aug 2014 | 10:50 pm
    An article from the Harvard Business Review stated that it’s time to “rethink the 4 P’s of marketing”. We’ll cover what Richard Ettenson (Professor at Thunderbird School of Global Management) suggested to help B2B (and B2C) firms sell more. You can watch the “How To Sell More Products Online” on Youtube: Want More? I'm here Visit My FaceBook Page Here For The More Great Tips! Here is the new approach to the traditional marketing mix: PRODUCT Instead, focus on SOLUTION. Define offerings by the needs they meet, not by their features, functions or technological…
  • How To Create a 1 Hour Business Planning Process

    jon rognerud
    19 Aug 2014 | 11:00 pm
    The word planning is built deep into our personal and business lives – and our society. Even from before birth, when you were ‘planned’ by your parents Building a plan for your business with steps to reach the goals are a must. However, we all get busy and try to avoid lengthy and potentially boring business planning meetings. It sometimes may just feel too overwhelming, it brings up the realism of all the work you have to do. You may be the one person that ends up late in the office with all the work. So, you don’t challenge yourself, and fall back to “if it…
  • How to Create a Website That Pays You

    jon rognerud
    19 Aug 2014 | 11:09 am
    In this post, I’ll break down the 10 key things you need to consider to create a website that pays you and that will create a return on your investment. I’ve been working in software development, web development and website creation business for over 18 years. I’ve seen a lot – the good, bad & (really) ugly. Turns out, there are rules to the website creation game. We’ll break down the keys to success in these top 3 areas: Hosting & Availability Design & Accessibility Marketing & Authority While the essentials of these 3 areas have not changed…
  • How To Use Twitter Ads For Lead Generation

    jon rognerud
    18 Aug 2014 | 8:49 pm
    Twitter advertising is another opportunity for you to drive targeted traffic. That includes showing your ads to a specific audience, at the right location and the right time. In this post, you’ll learn the 7 areas to consider when using Twitter ads for lead generation. Video on how to use twitter for lead generation Want More? I'm here Visit My FaceBook Page Here For The More Great Tips! EDITOR’S NOTE (CORRECTION): 217 MILLION ACTIVE MONTHLY USERS 7 steps to discover success in Twitter Advertising: Sign up for a Twitter account, and go to ads.twitter.com Use Keyword targeting for…
  • How To Create High Conversion Landing Pages

    jon rognerud
    17 Aug 2014 | 10:41 am
    I’m often asked: “Jon, what’s the best way to improve my online business growth”? While we like to think big and get excited about the potential that exists by leveraging the Internet for our business, you must consider and understand the basics first. Understand the basics first. What actually works on the web as a general rule and what levers should we use first? What is it that uniquely will help your business? (it’s not the latest “hot tool”!) I like to answer this by first doing a discovery of the business, the marketplace and understand what…
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    SEO Training

  • How often should I update my website content?

    Ian Wortley
    28 Jul 2014 | 5:26 am
    I have yet to do any SEO training with anybody without this question being asked. As with most things SEO, there is not a clear cut answer of “you must update every x days / hours”. This article will help you understand what is needed for your website. I’ve divided it into two sections, one for Read MoreThe post How often should I update my website content? appeared first on SEO Training.
  • SEO Job – Dublin

    Ian Wortley
    4 Dec 2013 | 1:43 pm
    Update: Position filled One of my clients is creating a brand new position for a bright SEO / online marketeer. Based in west Dublin, they are a great company to work for and you’re going to love the three day surprise! There is plenty of scope to develop this SEO job into a really pivotal Read MoreThe post SEO Job – Dublin appeared first on SEO Training.
  • Should I outsource or hire?

    Ian Wortley
    11 Nov 2013 | 5:54 am
    If you’re serious about getting ahead of the competition online then you are going to have to address the decision to outsource or hire staff for search engine optimisation and online marketing at some point. This post gives unbiased advice on outsourcing or hiring SEO staff. I am an SEO consultant who takes on new Read MoreThe post Should I outsource or hire? appeared first on SEO Training.
  • Google Hummingbird

    Ian Wortley
    1 Oct 2013 | 1:05 am
    Last week Google announced that they had made the biggest change to their search algorithm since 2001. They also announced that they had done it a month ago and nobody really noticed. That doesn’t mean you don’t need to pay attention to it though. With the moniker “Hummingbird”, this change is a complete rebuild. Fitting Read MoreThe post Google Hummingbird appeared first on SEO Training.
  • Why social media is not always a good idea

    Ian Wortley
    20 Sep 2013 | 5:38 pm
    A company I was looking at recently was intending to increase their social media interaction on their main site. From an SEO perspective this seems like a good idea. After all, Google is taking social interaction into account in it’s ranking algorithms. I was all for the idea on first hearing it. I asked the Read MoreThe post Why social media is not always a good idea appeared first on SEO Training.
 
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    Boomtown Internet Group

  • Best Practices for Handling 404 Errors in Respect to SEO

    Priyo Mukherjee
    20 Aug 2014 | 11:48 am
    With large CMS or ecommerce websites, webmasters often shoot themselves in the foot (a quote from Matt Cutts) and cause all types of problems such as: Missing pages Misconfigured pages Accidentally blocking users from pages There are several ways to handle a problem of a user encountering a missing page from a link. Most common is to serve a 404 error page if the problem is temporary.  If the problem is permanent, a webmaster may serve a 410 error, and if a page needs to be blocked from some users, the webmaster may serve a 403 error. These are some of the most common errors: 400 – Bad…
  • Using Yoast to Optimize Content on WordPress Blogs

    Megan Kelly
    22 May 2014 | 12:30 pm
    The SEO Marketing game is changing every day, and most of that has to do with whatever Google’s bots were doing last night while we were asleep. It’s a given fact to anyone who works in the field – much of your time will be spent trying to figure out what changes Google has made this week which have resulted in your clients either sliding down the rankings or popping up like a champagne cork. It’s hard, therefore, to create SEO tools that work well all the time, because tools that are effective at helping web pages to do well in the rankings this week might actually be causing web…
  • How to Write Effective Blog Posts

    Megan Kelly
    6 May 2014 | 1:02 pm
    Corporate blogging is a different ball game than personal blogging, not only in its technique but in its goals and purposes. When I write blog posts on my personal website, I write about things that I feel particularly interested in or passionate about. I write about myself, and I try to relate my experiences to those of other people. When we recommend blog posts to our clients, we’re thinking about their customers – what will interest people and cause them to actually read what we’re saying? What will they be likely to share with their friends? What can we do to ensure that they enjoy…
  • Boomtown Scholarship Winner 2014

    Boomtown
    6 May 2014 | 12:00 pm
    Congratulations to Alyson Hampton, the winner of our 2014scholarship essay contest! Alyson attends Southern Illinois University where she studies Social Work. Alyson’s winning essay is below. Thank you to all of our scholarship entrants – we have enjoyed reading your work and we wish you the best of luck with your education. Is social networking good or bad for society, and why? Social Networking: Saving Grace or Giant Debacle? On August 21, 1995 Bill Gates unleashed Windows ’95 on the world, an operating system that came standard with AOL 3.0 which is one of the original…
  • Boomtown Internet Group Scholarship Opportunity

    Boomtown
    2 May 2014 | 6:12 am
    Our scholarship deadline for 2014 has passed, and we are currently in the process of choosing our winner. The winner of the Boomtown Internet Group Scholarship will be announced Monday, May 5, 2014. Thank you for your interest in our scholarship, and we hope you’ll check back in a few months to see if you qualify for next year’s opportunity! The post Boomtown Internet Group Scholarship Opportunity appeared first on Boomtown Internet Group.
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    Pole Position Marketing's E-Marketing Performance Blog

  • How You Can Survive the Online Marketing Onslaught

    Stoney G deGeyter
    20 Aug 2014 | 5:00 am
    Being in the web marketing industry for as long as I have been gives me a unique vantage point. One thing that continually amazes me is both the changing nature of web marketing and its remarkable consistency at the same time. In the grand scheme of things, good SEO is still good SEO. What works […]Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • 5 Website User Experience Mistakes That Hurt Your Bank Account

    Mike Fleming
    6 Aug 2014 | 5:30 am
    Most business owners and executives want their businesses to grow. In order to do that, (let’s talk basic accounting) the total amount of deposits has to consistently exceed the total amount of withdrawals, or else the business is just treading water; or maybe even drowning. In this day and age, websites are one of the tools […]Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • 21 Things Every Web Developer Should Do

    Stoney G deGeyter
    4 Aug 2014 | 6:04 am
    If only Ferris knew what was ahead. That quote comes from much simpler, and slower times. With the web and all it’s related technologies, we have seen life change faster than ever. If life was fast during Ferris’ day, it’s at lightning speed now! But the faster life gets, the more we have to slow […]Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • Guest Blogging: 6-Months After The Fork

    Andy Crestodina
    20 Jul 2014 | 11:30 am
    Guest Blogging, Going Strong 6-Months After it “Died” On January 20th, Matt Cutts posted his famous rant against guest blogging. He’d just received a spammy email from someone asking to write a post for his blog …in exchange for a link. I guess Matt Cutt’s blog is a bad target for link building. Who knew? […]Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • As An SEO Client You Can Push These 5 Things Off Your Worry Plate

    Stoney G deGeyter
    3 Jul 2014 | 12:00 pm
    When you hire an SEO to optimize your website, you want them to be successful. Trust me, in order to retain your business, the SEO will want the same. In order to achieve success the two entities must work together. There are aspects of your business that nobody understands better than you, in the same […]Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
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    MITHU SARKAR

  • Digital marketing for beginners

    Mithu Sarkar
    11 Aug 2014 | 11:20 pm
    Introduction to the concept of Digital Marketing “Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user  via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use…
  • 5 Tips To Have the Edge In Local Search Competition

    Mithu Sarkar
    20 May 2014 | 12:41 am
    Understanding the intricacies of the search engine optimisation is in itself quite difficult for people. But, once the webmasters are well versed with the advantages and the technologies used, they can surely put up a great site. It will cater to the target audiences and at the same time, bring more visitors to their sites. For large scale business websites, it is important that they have a global presence, because they are now having a brand value. In the long run, they will not have much to do with their advertisements in the local market, because they are now well known. But, the same…
  • Top Digital Marketing Trends in 2014

    Mithu Sarkar
    10 Apr 2014 | 7:19 am
    Digital Marketing is a fast paced, ever changing segment of the World Wide Web. The information and algorithms are constantly changing and if you are not at par with the change you are surely going to fall back on the competition. With the evolution of mobile, content marketing and social media for the last couple of years, 2014 is going to be a killer year for digital marketing and properly implemented and optimized digital marketing strategies will only enhance your web presence and brand reputation over the web. It’s time to take a tour on the top digital marketing trends for 2014…
  • Tips On Choosing A Good Domain Name

    Mithu Sarkar
    19 Jan 2014 | 12:43 pm
    Choosing a good domain name is the basic ground work for your successful online business. Domain names are like the real estate of the web world, it’s your identity on the web. Follow the following points before your rush out to choose your domain name: 1) Perform Keyword Research: It’s always recommended to choose a domain name having your targeted keywords as this will enhance your search engine ranking as search engine crawlers love to see keywords in the domain name. 2) Domain Name That is Easier to remember: Always try to have a short and catchy domain name which is easier to…
  • How To Optimize Your Twitter Profile

    Mithu Sarkar
    15 Jan 2014 | 11:27 am
    World of marketing has changed dramatically over the past few years. With the advent of social networking sites like Facebook, Twitter etc., the consumers have found new channels to vent out their feelings and the business houses as well the entrepreneurs have discovered new ways to get connected to their target audience. Among all the social networking sites, Twitter is wining the race for being “the first platform to break news, share news, and indexes faster than Google”. Twitter is getting bigger by the day, and it is becoming more difficult to get noticed among plethora of tweeple…
 
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    Wikimotive Blog

  • The Ultimate Guide to Finding, Tracking, and Using Hashtags

    Mark Frost
    19 Aug 2014 | 4:52 pm
    In the age of social media, more and more content is being created every second of every day. But with so much going on in the world, it’s often hard to use social media to be updated on just one topic. Luckily, hashtags serve as a way of grouping content posted to social media sites, such as Facebook, Twitter and Google+, so people can categorize their posts, create and track public discussions, and discover new information. What is a Hashtag? A hashtag is the usage of the number sign (#)–also referred to as the hash symbol–before a word to categorize a message on…
  • How Online Reviews Influence Today’s Car Buyers

    Mark Frost
    29 Jul 2014 | 2:57 pm
    Trust is your business’s biggest asset today. With the ability to easily publish reviews of businesses, products, and services, customer satisfaction is more important than ever before. Because one of the first things a potential customer does before visiting you in person is search for reviews online. Let’s take a look at how they’re being influenced by those reviews and what you can do to improve your business’s online reputation. The Effect of Online Reviews on Customer Perception There’s no denying the effect an online review can have on the perception of…
  • Wikimotive Welcomes Nick Cobb to its Social Media Team

    Mark Frost
    24 Jul 2014 | 5:00 am
    Wikimotive’s social media services have been wildly successful for car dealerships across the country. Our social media leaders, Erin and Amanda Ryan, are two of the most experienced social media marketers, and the latest edition to our social media team fits right in with them. We’re happy to announce Nick Cobb as Wikimotive’s new Social Media Representative. With six years of social media experience under his belt, Nick was amongst the first group of professionals to help businesses utilize social media for promotion and advertising. As a top user on former social news site…
  • Embrace Social Media For Better Customer Relationships

    Mark Frost
    23 Jul 2014 | 5:06 am
    When it comes to selling cars, dealerships do all they can to get the most out of leads. But when someone comes in and is ready to buy, once they’ve completed that process, the relationship tends to end. The customer moves on with their new car and salespeople focus on the next sell. However, with social media keeping businesses connected with customers, there’s no reason your dealership’s Facebook page can’t see a huge boost from offline customers. Here’s why its important to promote your Facebook and other social media profiles, and a few things you can do to…
  • What Car Dealers Need to Know About Pinterest

    Mark Frost
    15 Jul 2014 | 12:54 pm
    When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its large female user base, collections of clothes, decorating ideas, and DIY tips and tricks; however, with its unique spin on social bookmarking, car dealers can use their inventory to reach an entirely new social audience. What is Pinterest? Before we go any further, it’s probably best to give a brief introduction to Pinterest. Because unlike Facebook and Twitter, which are in-your-face mainstream services used by nearly every business…
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    Seo Sandwitch Blog

  • Adwords Call Extensions - How to Get Started?

    Joydeep Bhattacharya
    22 Aug 2014 | 8:10 am
    Adwords call extensions helps your business receive instant calls with the help of Adwords ads displaying click to call buttons on the users high end mobile device. This is great as instead of clicking on your site to know the mobile number and then manually call your business, the customers are provided with an easier option to call with a click displayed on the Google search result page itself.Advantages of Call Extensions1- Your business phone number gets displayed with your ad.2- A clickable call button is displayed but only on supported mobile devices.3- Same cost as a…
  • 10 Biggest Google Search Milestones by Amit Singhal

    Joydeep Bhattacharya
    20 Aug 2014 | 8:57 am
    Amit Singhal, head of Google search algorithm and a Google fellow, recently shared on Google Plus his experience of working for 10 long years at Google and what he thinks as the 10 biggest Google search milestones that he along with his team implemented on Google. Remember, in these 10 years, there were around 890 improvements made in Google. Yes, Hummingbird, Penguin, Pandaand all the other animals are a part of these 890 improvements.Young Amit Singhal (Even he has undergone a change, isn't it? :)Here is what is looks now! “Our business environment changes rapidly and needs…
  • New Facebook Testing That Tags “Satire” Sites

    Joydeep Bhattacharya
    18 Aug 2014 | 8:14 am
    How often have you been tempted by an interesting news title in the Facebook News Feed and clicked on it only to find later on that it is a spoof? Either you had a good laugh or felt irritated by the distraction. Considering the confusion the spoofs or satirical posts create, FB is trying a new feature that marks all such news items as satire.Facebook “Satire” Test For BlogsFacebook is known to take its users’ feedback seriously and work on them. This time it has decided to act on the plea of several users who wanted to identify satirical news items from real ones and decide whether to…
  • Google Introduces New Shopping Campaign Upgrade Tool

    Joydeep Bhattacharya
    13 Aug 2014 | 9:15 am
    The product listing ads are a thing of the past. Google shopping campaigns allows you to create more robust and user friendly retail ads that are user centric and also allows you to manage several ad groups together in an easier manner. The new shopping campaign upgrade tool will help you to create new shopping campaigns based on the existing product listing campaigns that you have under your Adwords account. If your campaign uses labels or grouping then updating your data feed is the best option available for you as this tool is not compatible for all…
  • Google Starts Using HTTPS As a Ranking Signal

    Joydeep Bhattacharya
    8 Aug 2014 | 9:36 am
    In a recent webmaster blog post from Google, it is clearly specified that it will consider HTTPS as a minor ranking signal while ranking webpages on the search results. This came as a good news for sites that already have HTTPS in place. For those who don't, Google has given clear guidelines that sites that have secured socket transfer protocol in place can expect to rank higher in Google (provided the major ranking factors favors the site). What is HTTPS?HTTPS stands for Hyper Text Transfer Protocol. It is a communications protocol associated with secured communication…
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    Above the Fold & Socially Acceptable

  • Google Business Listings Battle Google Pigeon Update

    Kyle Misencik
    18 Aug 2014 | 11:00 am
    You might have noticed that there has been a major shakeup in the search engine results with regards to geographic searches. A recent scuffle between Yelp and Google has resulted in the Pigeon update. Today I’ll talk about the why, what, where and how of the Pigeon update. What is the Pigeon update and why was it done? The origin of the Pigeon update actually […]Author informationKyle MisencikSenior Campaign Director, Organic Search at IntrapromoteKyle is one of our amazing SEO Campaign Directors. He’ll woo you with all his geeky analytics speak and then, as a special treat,…
  • [Podcast] Managing Client Expectations

    Angela Moore
    15 Aug 2014 | 6:00 am
    This week on The Sync Podcast, Dylan and Erik and I are chatting about a critical aspect of working for a marketing agency: managing client expectations. While this conversation largely revolves around the client / agency relationship, there’s a lot of really good insight here that can apply to in-house marketers as well. In this episode, we get into a […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the…
  • 5 Ideas for Content Marketing

    Bobby Pham
    12 Aug 2014 | 7:00 am
    Today is the dawn of content marketing.  It’s not just about “hunting for links” nowadays.  As Google’s algorithms and updates become more strict, building content that attracts valuable links must become a focus of any link building campaign.  The task in building creative and powerful content that can satisfy the needs of both quality and quantity link building can be […]Author informationBobby PhamSpecialist, Organic Search at IntrapromoteBobby came to Intrapromote in 2008 and is one of our amazing Search Team members. With a diversified background in…
  • Angela Moore’s Favorite IP Moment #IP15

    Elizabeth Penko-Suk
    11 Aug 2014 | 10:11 am
    Angela Moore is the VP of Client Operations, here at Intrapromote. Before Angela came to IP, she was a Bouncer! Yes a bouncer at a bar! Now she is the head of client operations and boy are we glad to have her! What a fun fact! To read Angela’s full bio, please visit our page!  Want to see more IP Moments? […]Author informationElizabeth Penko-SukElizabeth Penko-Suk joined the IP Team in May 2014 and is serving as a Sales & Marketing Intern. She is currently a Business Major at Hiram College and is also a double minor in Entrepreneurship and Communication. When Elizabeth is…
  • Brent Sharp’s Favorite IP Moment #IP15

    Elizabeth Penko-Suk
    10 Aug 2014 | 10:10 am
    Brent Sharp is the Vice President of Finance at Intrapromote! He has been with the company for eleven years! In his spare time, Brent enjoys Legos and has previously participated as a Union solider in a Civil War re-enactment. Check out Brent’s full bio on our page! Want to see more IP Moments? Indulge and enjoy.Author informationElizabeth Penko-SukElizabeth Penko-Suk joined the IP Team in May 2014 and is serving as a Sales & Marketing Intern. She is currently a Business Major at Hiram College and is also a double minor in Entrepreneurship and Communication. When Elizabeth is not…
 
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    Eyeflow Internet Marketing

  • SEO Video Tutorials: The Complete List

    Cory Bosket
    18 Aug 2014 | 6:00 am
    If you’re in the business of SEO, you’re already well aware of the taxing chore of keeping up-to-date with the latest and greatest strategies. Luckily, here at Eyeflow we’ve worked to compile a list of our favorite SEO video tutorials and resources, helping you stay on top of all the latest SEO tips, strategies and trends to put you ahead of your competitors and on top of Google’s search engine rankings. Google Webmaster Help What better of a source than the experts themselves. Google’s Webmasters video series provides in-depth details and tutorials on Google Webmaster Tools,…
  • Google Updates Their Local Search Rankings with Pigeon

    Chris Hornak
    5 Aug 2014 | 8:45 am
    On the evening of July 24, 2014 Google released their latest algorithm update out into the wild. According to Google the update, which the clever search engine experts of SearchEngineLand.com have named “Pigeon,” aims to improve the user experience in local searches by returning more relevant, useful and accurate rankings in the local search results. Although the update is not penalty-based like Google’s previous major updates (Panda and Penguin), many sites are experiencing a drop in traffic or web rankings. While Google has yet to release an official statement on the percentage of…
  • Twitter Etiquette – The Unwritten Rules

    Abby Keil
    31 Jul 2014 | 9:23 am
    Whether you’ve just signed up for Twitter or are a seasoned user there are a few rules to keep in mind when posting. With over 250 million active users and 500 million tweets sent per day it can’t hurt to brush up on the best practices. Review our tips for social media posting on Twitter to keep your account active and a valuable marketing tool. 1. The Golden Rule applies, even in social media. Share things that your followers would find interesting, thought provoking, personal insights, or resources for information. A good place to start when deciding what to post is to Asking…
  • A Recipe for Blogging Success

    Cory Bosket
    25 Jul 2014 | 7:43 am
    With over 150,000,000 blogs and another 175,000 blogs being added to the internet daily, making sure your blog stands out from the rest is no easy feat. While blogging has become increasingly popular in recent years, not many people know what really goes into a great blog post. In many ways, creating an effective blog post is a lot like cooking up a delicious meal. By carefully following the right recipe, and adding a little something extra on your own you can create a blog that your following will gladly eat up and keep coming back for more. Discovering What Your Audience is in the Mood…
  • #WorldCup Social Media Statistics: Infographic

    Frank Pantely
    15 Jul 2014 | 6:40 am
    The players aren’t the only ones breaking records at this year’s World Cup. In fact, the world is in frenzy over the World Cup; it is the most trending topic on the web and has taken over social media for the last month or so. It is said to be the “biggest social media event in history”, compiling more than 300 million tweets related to the #WorldCup since group play began. As we get closer to the final match, each game seems to shatter the social media records set by previous matches. Over 400 million people are expected to see the contest’s final match on July 13th. World Cup…
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    Vizion Interactive

  • Is the interface that Google is testing for local better for the user?

    Joshua Titsworth
    22 Aug 2014 | 6:35 am
    A few days ago Barry Schwartz at Search Engine Land announced that Google was testing a new local knowledge graph interface. If they roll it live it would replace the current carousal view that people are seeing (below the Kansas City version of what SEL posted): And while that looks pretty cool you have to wonder how effective it really is. Sure it takes up less space than the view shown on Moz’s Google+ page: image credit MozThe new view looks more actionable by not letting the user look at the rest of the SERPs. This view is forcing the user to view what’s above the fold and pick a…
  • Call Tracking – Google’s now in the Game

    Rebecca Weichmann
    21 Aug 2014 | 9:23 am
    For quite some time now, Google has provided call-tracking for Adwords advertisers. However, in the past, this was limited to providing the numbers within the confines of the ad, itself. More recently, Google has introduced an offering that takes this offering to the next level…bringing call tracking TO YOUR WEBSITE. This is not new. There are many providers of such services. In fact, Google has – for as long as I can remember – provided a directory of solution providers which allow for integration with Google Analytics/. and we are often recommending to our clients that they make the…
  • Your 3 Step Guide to SEO Content Analysis

    Josh McCoy
    19 Aug 2014 | 7:50 am
    One of the most important points of knowledge in an organic search campaign is understanding where the search engine optimization (SEO) value lies within your site. Without a deep dive into the individual areas of a site on a regular basis, a search marketer is left blind in understanding where exactly success is working and where opportunity lies. The Whole is Greater than the Sum of Its Parts . . . Sort of Aristotle wasn’t an SEO, but he was partially correct in his famous saying. Yes, the whole is what creates your domain authority and, together, all parts will create a much more…
  • Internet Marketing Link Roundup [8/15/14]

    Mark Jackson
    15 Aug 2014 | 12:12 pm
    Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear – Whiteboard Friday “Ever heard of link echos? No, you’ll want to read this.” – Joshua Titsworth 10 awesome Google features you should be using “some pretty good features you might not know about.” – Joshua Titsworth My #1 Local Citations Tip: Do Another Round “Did you do some citation work? Great, check up on them.” – Joshua Titsworth Four reasons you can’t ignore SEO “SEO can get a bad name from time to time but don’t let it get you down.” – Joshua Titsworth…
  • Social Media Wins And Losses Of The Last 12 Months

    Joshua Titsworth
    14 Aug 2014 | 6:49 pm
    Social media campaigns always involve a certain level of risk. Great ideas can translate into outstanding victories, but sometimes they miss the target completely. Reviewing the last twelve months of social media campaigns will help other businesses learn from both sides of the coin. The Winners Success isn’t only about the final product; success in a social media campaign is heavily tied to realistic goals and practical ways to reach said goals. By examining some of the best social media initiatives in the past year, each provides a tangible problem with an easy corresponding action.
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    BuzzStream

  • How to Pitch: Outreach Tips from Lifestyle Bloggers

    Stephanie Beadell
    21 Aug 2014 | 4:00 am
    We’ve talked before about best practices for pitching journalists and bloggers when you have news to share, but what should you do when your goal is partnering with a blogger to promote a product or brand? I reached out to a few lifestyle bloggers to see what they had to say about pitches, priorities, and PR people. Read their advice below. First, A Little Bit About the Bloggers I interviewed bloggers fromHither and Thither, OhDearDrea, PopCosmo, and Small Fry Blog. According to Moz, the bloggers had Page and Domain Authority scores ranging from 34-54. Most have at least a few…
  • Worfklow Improvements to BuzzStream: BuzzBar Defaults, Bulk Monitored Link Editing, and More

    mattgratt
    14 Aug 2014 | 6:41 am
    Today we’re excited to announce some new features that make it easier to accomplish your workflow in BuzzStream.  With these improvements, BuzzStream should map to your process in a more natural way, saving you some clicks and enabling you to spend time on the important parts of outreach. Default Fields in the BuzzMarker You can now set default fields when adding new websites in the BuzzBar: Default fields are perfect when you’re working through a prospecting list, looking for one type of opportunity, or bloggers in a specific vertical. For example, if you’re looking through a…
  • Using Google+ Ripples to Find Influencers

    Guest Author
    5 Aug 2014 | 5:00 am
    Today’s post comes from Amanda DiSilvestro, a writer from SEO company HigherVisibility. Amanda regularly writes on search optimization and influencer marketing.   Most people know the ten or twenty biggest influencers in their industry, but what many don’t realize is that there are actually quite a few people out there who maybe aren’t quite as publicized and popular, but still have a lot of pull within certain communities. Google+ Ripples is one tool that can help you find these influencers. How Google+ Ripples Work Google+ Ripples is a feature of Google+ that allows you to see…
  • Manage Your Link Profile with BuzzStream & LinkRisk

    mattgratt
    28 Jul 2014 | 7:36 am
    Today we’re excited to announce LinkRisk, the leader in backlink auditing and risk analysis, is now integrated with BuzzStream.  Now you can move data from your LinkRisk account to BuzzStream with the touch of a button, so it’s even easier to keep your link profile in tip top shape. If you’re involved in link removal and link profile management projects, this is an integration you should definitely check out. What’s LinkRisk? Link Risk helps search marketers assess and manage their link profile risk. The product provides a score of risk based on links, as well as providing some…
  • Case Study: Leveraging Video to Educate Your Market

    Guest Author
    22 Jul 2014 | 5:00 am
    This week’s blog post comes from Will Fraser, CEO and Co-Founder of Referral SaaSquatch. Follow him on Twitter @getFraser.  When we started Referral SaaSquatch, we spent a lot of time educating the SaaS/subscription market about our platform and how we’re different from ‘competitors.’ Honestly, a lot of the questions, while valid, were the same. What is a referral program? Isn’t that an affiliate program? Can’t I build that in-house? There was clearly an education gap and even though we were writing about it, we felt we had to build more engaging content to help educate…
 
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    @northcuttHQ

  • A Secret Path to Low Competition Keywords That Matter

    Carter Bowles
    20 Aug 2014 | 9:00 am
    You want to rank, right? If you're like most bloggers, small businesses, or SEO agencies, chasing competitive keywords is a waste of time. You need to find queries you actually stand a chance of turning up in search results for, and that means finding low competition topics to cover. So here's the problem. Most of the advice out there about how to actually accomplish this is terrible (at least in isolation).Advice like this: Check how many search results Google lists for your exact keyword phrase (and throw in "allintitle," "intitle," "inanchor," or "inurl" if you like) Use a keyword tool…
  • How Can You Tell How Many Pieces Per Week You Should Produce?

    Nick Greene
    18 Aug 2014 | 9:00 am
    Today, we’re going to address what may well be one of the most common questions in blogging. It relates to quantity. In essence, how can you tell if you’re writing too much (or if you aren’t writing enough)? On the surface, the answer to that question seems fairly cut-and-dry: write as much as you can without causing the quality of your writing to fall off. That could be several pieces a week, or it could be one or two pieces a month. Easy; right? Not really. The truth is a little more complicated, and if you ask six different bloggers, you’re liable to receive six different answers.
  • Can SEO Without Backlinks Work?

    Carter Bowles
    14 Aug 2014 | 9:00 am
    The relationship between SEOs and links has been an interesting one. It seems that, almost overnight, the industry has gone from believing that links are "the most important ranking factor" (there is no such thing) to believing that links are a "spammy SEO tactic," and that you should instead be focusing your attention on "social media metrics" (which don't directly impact rankings at all), or whatever the latest fad is. Can you really make SEO work without building backlinks? The answer should be enlightening for many in this industry. Before I Say Anything Else, Let Me Be Clear: Links Are…
  • Why the NoIndex Tag is GOOD for SEO (If You're Careful)

    Carter Bowles
    13 Aug 2014 | 9:00 am
    If you're having trouble getting into the search results, the very first thing you should do is check your pages for the NoIndex tag. It looks like this: <meta name="robots" content="noindex"> This code tells search engines that they shouldn't show a page in their search results. More often than you might expect, webmasters have the noindex tag on their pages without even realizing it, because it came with one of their themes, or because of some other misunderstanding. So, if you want a page to show up in search results, make sure you ARE NOT using the NoIndex tag. However... The…
  • Does Google Lie? 3 Examples

    Carter Bowles
    11 Aug 2014 | 9:00 am
    As I've mentioned before, sections of the SEO industry have quite the conspiracy theory streak. Some of the more skeptically-minded voices in the industry, such as Aaron Wall, have very legitimate criticisms to aim at Google, even if I don't always agree. Others, in particular the anonymous internet forum trolls, bear more resemblance to the stark raving mad man standing on a street corner with a "The End is Nigh" sign dangling from his neck. Of the criticisms thrown at Google by the SEO industry, one of the most common seems to be that "they are LIARS intentionally misleading SEOs so that…
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    Silverbean

  • Greggs: Always Fresh. Always Tasty.

    Tim Pike
    20 Aug 2014 | 8:50 am
    Well, that’s what their title tag for their homepage denotes. We’d naturally think sausage rolls, donuts, iced buns, pasties, and anything else that makes baked goods fans salivate at the mouth. But no, the following logo was presented to all those hungry Google search engine users this week (19/08/2014):   Greggs Logo Fail   Oh dear. Greggs’ social media team were clearly sweating into their keyboards, after tweeting out panic messages to Google asking them to fix the problem, that they leveraged with a spot of mouth-watering bribery: Greggs and Google banter Google Algorithm…
  • 6 Lessons in User-Generated Content Campaigns

    sbn_admin
    15 Aug 2014 | 4:50 am
    Do you need to change up your content marketing strategy? Don’t worry, someone else will do it for you. Seriously. If you don’t believe me, just take a look at the vast number of advertising agencies and global brands that take advantage of User-Generated Content to power their daily marketing campaigns, including Coca Cola, Samsung, KFC and Starbucks. User-Generated Content (UGC) refers to any content created and posted online by non-media professionals, ranging from a review on TripAdvisor to a photo on Facebook. Many brands try to jump on the back of this fresh and original content for…
  • 5 Tips to Run Successful Affiliate Marketing Programs in the UK

    Daniel Webb
    12 Aug 2014 | 5:13 am
    Creating successful affiliate marketing programs require a lot of hard work and patience, and also a good understanding of how to attract the best affiliates that are going to deliver plenty of high-value conversions as well as strengthening your brand image.  We’ve condensed some key advice into a handy guide for any companies looking to manage any affiliate marketing programs in-house collected from our years of experience as an affiliate marketing agency. Appeal Just as you need to check affiliates are right for your brand and business goals, they’re also weighing up your…
  • It’s Official: HTTPS is a Ranking Factor

    Charlotte McMurray
    7 Aug 2014 | 2:53 am
    Google confirmed that sites using secure encryption would benefit from a “lightweight” algorithmic boost in an announcement yesterday on the (ironically unencrypted) Google Webmaster Central Blog. Google’s latest move isn’t a huge surprise given its recent focus on privacy, both in the form of “right to be forgotten” changes enforced by the EU and its own efforts such as the controversial (not provided) withdrawal of organic keyword data in Google Analytics. However, it’s interesting to see a direct admission that this algorithmic change is part of…
  • We’re Hiring! Content Marketing/Copywriting Executive

    sbn_admin
    4 Aug 2014 | 8:45 am
    We’re looking for a Content Marketing Executive to join our team. This is a fantastic opportunity for the right person to develop a career at one of the North East’s largest digital agencies.   The Basics: Job title: Content Marketing Executive Location: Newcastle upon Tyne Reporting to: Social Media & Content Marketing Manager Salary: Competitive, dependent on experience Closing date for applications: 15th August 2014 Responsibilities: Build a deep understanding of your clients’ needs and priorities, and create tailored content strategies that will help them achieve their…
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    Accelerator Marketing » Trench Report

  • 6 Critical Features Of A Mobile Friendly Website Design

    Derek Janis
    19 Aug 2014 | 6:09 am
    Having an internet presence is a must for all businesses, but maintaining a mobile website is just as important as a full-scale website today. More and more users are visiting websites with mobile phones and tablets, making it important to build a website optimized for mobile viewing. Here are six tips to build a strong mobile website: 1. Make Navigation Easy Keep the end user in mind when designing the website and keep it simple. Make any scrolling top to bottom instead of side to side. Make sure users can find anything they are searching for quickly, without having to navigate between…
  • Tweets of the Week – Feb. 17th to Feb. 23rd, 2014

    Derek Janis
    24 Feb 2014 | 12:54 pm
    1. Steve Webb, an SEO audit specialist and owner of WebGnomes.org, published a fantastic example of how he performs site audits. This particular example was quite fun for us since we love sports and this audit was performed for Grantland. How I Would Fix Grantland's SEO: An In-Depth Audit http://t.co/QDgREEWCEW via @webgnomes (A comprehensive audit example from yours truly!) — Steve Webb (@SteveWebb) February 19, 2014 2. With excellent examples and personal experience, John Doherty tells a compelling story about the differences between in-house marketing and agencies. As an agency…
  • Frequently Updated List of PPC Ad Networks

    Derek Janis
    19 Feb 2014 | 1:03 am
    The pay per click model can be extremely profitable if run correctly. At Accelerator Marketing we often get asked what ad networks we use to disseminate our clients’ messages around the internet. One thing that we have found is that by doing a bit of research, and using lesser known ad networks, we can often receive a big return on our advertising investment. That being said, we wanted to share the love and publish a list of many of the networks that we have used in the past, or are currently using. I tried to break them out into categories for easier review. Let me know in the comments…
  • Tweets of the Week – Feb. 10th to Feb. 16th, 2014

    Derek Janis
    17 Feb 2014 | 3:21 am
    1. Who doesn’t like MOZ’s Whiteboard Friday videos? It’s hard to find someone you doesn’t! This video by Rand Fishkin is extremely enlightening. Learn about why transactional marketing doesn’t help you as much as serendiptious relationships. It’s worth the watch. New Whiteboard Friday: http://t.co/VCNDgEYWeC The Best Way to Suck at Marketing — Rand Fishkin (@randfish) February 14, 2014 2. We always enjoy reading industry reports and we all know that Google, MOZ, and Hubspot are big brands in our industry. However, it was interesting to see that…
  • 41 eCommerce Key Performance Indicators (KPIs) to Get You Started

    Derek Janis
    24 Jan 2014 | 2:30 pm
    When it comes to selling your products online, there are literally only two things that matter the most: traffic and sales. Everything you do and every strategy you perform must directly affect either one or both of these performance indicators. However, how do you know along the way if you are headed in the right direction? How do you know that you are traveling on the right road or if you are on your way to your goal destination? That’s where key performance indicators, or KPIs, come in. A key performance indicator is a quantifiable site metric. For example, your organic and social…
 
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    Website Traffic Increaser Guy

  • Objection Handling

    Dan Vuksanovich
    20 Aug 2014 | 2:12 pm
    Objection handling is typically a sales term. Sales professionals everywhere can regale you with the ins and outs of how to be an expert objection handler, but small business owners, marketers and copywriters usually give me that blank stare (you know the one I’m talking about) when I bring up objection handling within the context of creating website content. First things first… What is objection handling? It’s a pretty self explanatory term, actually. An objection is something that would prevent a prospective customer or client from buying something. Objection handling is…
  • Ode To Comment Spammers

    Dan Vuksanovich
    19 Aug 2014 | 2:48 pm
    I could not let one more minute pass by without composing a tribute to the Shakespeares of our time. They say the things that we only wish we could say. They touch our hearts in ways that no one else can. They are… comment spammers. The post Ode To Comment Spammers appeared first on Website Traffic Increaser Guy.
  • Canva Review

    Dan Vuksanovich
    18 Aug 2014 | 12:20 pm
    Images make your products stand out, make your posts more noticeable on social media sites, make the web more than just a boring wall of text. Unless you’re a photographer and/or graphic designer, however, it can be hard to find inexpensive, quality images to use (without breaking ten different copyright laws and putting yourself and your business at risk). Time is also a key element here. Sure, you could download GIMP for free, but how long would it take you to get to the point where you could produce quality images? Probably a long, long time. I’ve tried a number of different…
  • Shareaholic WordPress Plugin Review

    Dan Vuksanovich
    14 Aug 2014 | 9:58 am
    Today I was checking out some of Mike Alton’s posts on blogging and social media (and if you haven’t, you should… he’s got tons of great information over there at The Social Media Hat). In hist post on how he promotes his own blog articles there was a reference to a sharing tool called Shareaholic. I’ve been a devotee of AddThis for a while now, but I’ve been getting itchy to try something else for a number of reasons recently: The AddThis floating share buttons and non-floating share buttons require separate WordPress plugins. The AddThis floating share…
  • Read This Before You Sign Up For Wix

    Dan Vuksanovich
    12 Aug 2014 | 9:50 am
    I’ve been working with a couple of clients lately that use Wix as their content management system (CMS) of choice. From a design standpoint it’s not bad, and the price is certainly right for small businesses looking to get a website up and running quickly. Wix does one thing differently from every other CMS I’ve ever seen, though, and I want to make sure that you understand the long term implications before choosing the home for your company’s website. AJAX Crawling Wix uses AJAX instead of static page URLs to serve page content to visitors (and search engines).
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    Search, Social News PageTraffic Buzz

  • Top 10 Digital Marketing Articles of this Week: August 22, 2014!

    Ritu Sharma
    22 Aug 2014 | 6:52 am
    Here are some of the most interesting articles we found across the web this week. Go through them to unfold what was buzzing this week in content marketing, social media, search engine optimization,... Please visit PageTraffic Buzz for the full article.
  • Bing Releases Version 10.5 of Bing Ads Editor!

    Ritu Sharma
    22 Aug 2014 | 3:00 am
    Bing Ads has announced the release of the latest update of Bing Ads Editor, the desktop tool for campaign editing as well as management. The new version 10.5 includes new features which includes a... Please visit PageTraffic Buzz for the full article.
  • Weekly Infographic: Why Content for SEO?

    Ritu Sharma
    22 Aug 2014 | 1:55 am
    In the current search ecosystem, it has become very essential to produce user friendly content. In fact 76% marketers who have a strategic SEO campaign in place also invest in content creation.... Please visit PageTraffic Buzz for the full article.
  • Be a Winner at Social Engagement: Study of 2.6 Billion Shares is Here to Reveal the Secret!

    Ritu Sharma
    22 Aug 2014 | 1:28 am
    To make any content marketing campaign successful, it is essential for marketers to know which type of content is shared most by the people and where. Widgets showing shares, pins, +1s, and tweets... Please visit PageTraffic Buzz for the full article.
  • Facebook Introduces Analytics for App Links, 3 Billion Urls Created!

    Ritu Sharma
    22 Aug 2014 | 12:43 am
    Facebook is now rolling out analytics for App links. The announcement was made via a newly created blog on the AppLinks site. This is an effort to make mobile web less frustrating and help developers... Please visit PageTraffic Buzz for the full article.
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    Powered By Search » Blog

  • How to Generate Business Leads on Pinterest

    Joel Popoff
    20 Aug 2014 | 6:40 am
    If you think Pinterest is only for sharing cute animal pictures and clothing, think again! There’s a reason why this social network has exploded over the last few years. If you consider your business to be forward-thinking but are missing out on Pinterest, you should reconsider your status. Find out how to become a Pinterest pro with my quick video tutorial:   Thanks for watching! If you need some more help with your digital marketing, make sure to give us a call, we’re more than happy to help! And don’t forget to come out to InboundCon on September 18, it’s our…
  • How to Find Quality Long Tail Keywords in 5 Minutes or Less

    Zain Husain
    19 Aug 2014 | 6:45 am
    You don’t need to be a rocket scientist in order to discover quality long tail keywords! Check out my video tutorial and you’ll be a pro in no time:   Thanks for checking out my video! If you need some more help, be sure to get in touch with us, and don’t forget to come out for InboundCon 2014, our annual inbound marketing conference. Video Transcription Hey guys, how’s it going? My name is Zain and I work for Powered by Search. My role here is SEO Specialist/Account Manager. Today I’ll be talking to you about long-tail keywords and the importance of them,…
  • Learn the Secrets of Local SEO & Content at InboundTO 19

    Goran Popovic
    18 Aug 2014 | 9:02 am
    On August 28, Powered By Search will be hosting the 19th InboundTO, Toronto’s monthly inbound marketing meetup. The event will take place at 106 Front Street East (Suite 200), covering 2 major areas of digital marketing: local SEO and content marketing. Attendance is free, but seating is limited, RSVP here. Avi Phillips, the Powered By Search link team leader will give his talk first, What I Learned From Doing Local SEO for 80 Locations at a Time. You do not want to miss out on the tips, tricks, and lessons Avi has discovered throughout his years of experience. Troy Boileau, Powered By…
  • InboundCon Early Bird Special Ending Soon!

    Joel Popoff
    15 Aug 2014 | 7:13 am
    If you don’t already know, Powered by Search is hosting InboundCon on September 18th and this is an event you do not want to miss. As a reminder, there are only a few days left for Early Bird pricing. Early bird tickets are on sale until August 18 at $297.00 ($100 in savings!). BONUS: Get a copy of the entire conference on video for FREE (only for Early Bird ticket holders). The all-day event already has a packed agenda with scheduled keynotes from industry experts in search marketing, social media, design and much more. These presentations offer insight into trends and developments…
  • How To Use Google Advanced Image Search To Build Backlinks

    Jennifer Caughey
    15 Aug 2014 | 6:43 am
    Did you know that you can use Google Advanced Image Search to build backlinks? It’s a great tool that can be a fantastic asset to your link building efforts. Our quick video tutorial will walk you through the process:   Video Transcription Hi there, I’m Jennifer, a link building specialist from Powered by Search. Today I’m going to show you how to use Google’s advanced image search when building backlinks. I will share some of my cool tips with you and help you to easily create backlinks back to your site. By the end of this video you’ll be an expert with…
 
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    BlueCapra

  • What is Krav Maga?

    Alan Reeves
    11 Aug 2014 | 3:00 am
    #182691537 / gettyimages.com The definition, according to OxfordDictionaries.com, is: Krav Maga (ˈkräv məˈgä):  A form of self-defense and physical training, first developed by the Israeli army in the 1940s, based on the use of reflexive responses to threatening situations. After a little over 6 months practicing Krav Maga, here is my definition: Krav Maga:  A […] (Visited 7 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – The Final Post

    Alan Reeves
    30 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google.  This is the final update for my attempt to rank this site first on Google for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (126). As of last week, 6/22/14, this site hit #1. […] (Visited 17 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 126

    Alan Reeves
    23 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google.  This is the 126th update for my attempt to rank first for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (125).  Below are the results as of Sunday, 6-22-14 (click here to do your […] (Visited 25 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 125

    Alan Reeves
    16 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google. I hope everyone had a great Father’s Day.  If you did not get a chance yesterday to tell your dad how much you appreciated him, take time to do that today.  Some people no longer have that option. This is the 125th update for my attempt […] (Visited 22 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 124

    Alan Reeves
    9 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google. This is the 124th update for my attempt to rank first for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (123).   Below are the results as of Sunday, 6-8-14 (click here to do your […] (Visited 22 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
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    SEO Blog, SEO News, SEO Tips & Tricks, Internet Marketing India

  • Definite Questions Client Should Ask the Web Designer to Get Tangible Results

    uzra mohiuddin
    20 Aug 2014 | 10:56 pm
    Your online business footprint might be a simple page to direct consumers to your business and make contact easier, or you might be offering complex services – like an eCommerce store – online; either way, an online presence is important and with the current state of affairs, it’s extremely important to have a refined and professional web presence that’s easily accessible across multiple devices. The details, especially for people who aren’t familiar with the web design arena, can become quite overwhelming. Consequently, it becomes important for businesses to enlist the…
  • Grow eCommerce Sales by Social Media, Paid and Non Paid Campaigning Ideas

    Neha Bawa
    13 Aug 2014 | 4:34 am
    Business to consumer sales is on an upward spiral. Forecasts suggest that business to consumer (B2C) global  e-commerce sales this year will increase 19.3% to a whopping $1.47 trillion. The internet also has another niche that is moving forward like a juggernaut, the social media. Any eCommerce business of course wants a piece of that $1.47 trillion pie, and the social media juggernaut can be a very important vehicle for achieving that end. Social media is an extremely powerful tool in community building, and it is increasingly important for businesses. Not just consumer interaction, but…
  • Setup a Blog Inside Your Magento Store

    admin
    12 Aug 2014 | 11:02 pm
    The power of the blog cannot be denied so it’s important to learn how to setup a blog inside your Magento store. The simplest way to do this is to install an extension such as FishPig WordPress Integration, Lazzymonks or AheadWorks‘ , Magento Go Blog, Magento WP Plugin, Magento Blog – Community Edition. Installing a Magento Blog extension There are several blog extensions available but they are all installed the same way. If you are looking for a good extension you should use Magento Connect and find the extension you need. However the process is the same as you just need the…
  • How to Maximize ROI for Small Business SEO Marketing?

    Sarvesh Bagla
    7 Aug 2014 | 12:24 am
    For a business in the modern world, the internet is the most effective medium to reach and engage customers. Mega advertising campaigns that plaster your business all over TV, traditional media and internet are not plausible for small businesses who generally have a small budget and tighter purse strings. The most cost-effective method for a small business is to get the consumer’s attention through the internet. This is where SEO marketing comes in handy for businesses to attract customers. Your small business online marketing will often consist of organic search engine optimization, as…
  • How to Stop Wasting AdWords Spend with Simple Tactics

    Sarvesh Bagla
    31 Jul 2014 | 5:17 am
    Online advertising is a staple for businesses these days. Everybody from a local startup, to behemoth globetrotting Fortune 500 companies spend on online advertising. A lion’s share of this advertising budget goes to Google AdWords, the market leader in online advertising. Since AdWords is probably the most easily accessible network with an impressive reach, it does bode well to start an online campaign there. However, more often than not, businesses end up spending a lot of money on AdWords campaign, and manage to get only a little out of it. In the face of such troubles, some will…
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    Heroic Search

  • Back To School Ecommerce Stats

    Jared Carrizales
    14 Aug 2014 | 4:30 am
    As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information. The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending […] The post Back To School Ecommerce Stats appeared first on Heroic Search.
  • 3 Types of Content People Care About

    Kali Hawlk
    30 Jul 2014 | 5:00 am
    You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross […] The post 3 Types of Content People Care About appeared first on Heroic Search.
  • Can Reddit Help You Get the Word Out?

    Abbie Reedy
    2 Jul 2014 | 2:50 pm
    If you’ve heard of reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone.  Of all the social media outlets available to the masses, reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind […] The post Can Reddit Help You Get the Word Out? appeared first on Heroic Search.
  • 5 Resources to Find Fresh Ideas for New Content

    Carrie Smith
    13 Jun 2014 | 6:54 am
    Finding new content to publish every week can become difficult and somewhat time consuming. Whether you’re the person who comes up with the topics for the editorial calendar, or you’re the one writing the topics yourself, there’s always a need for new ideas. Fortunately there are some great resources that will inspire you and ensure […] The post 5 Resources to Find Fresh Ideas for New Content appeared first on Heroic Search.
  • How to Hire a Great Writer: 4 Questions to Ask

    Carrie Smith
    21 May 2014 | 11:09 am
    So you’re ready to hire a writer? Awesome! However, finding a qualified writer who can accurately represent and portray the voice of your brand is no easy feat. You have to make sure they understand the industry, and are knowledgeable about certain topics. But there are a few additional things you should consider before working […] The post How to Hire a Great Writer: 4 Questions to Ask appeared first on Heroic Search.
 
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    SEO Best Practices: SEO tips, help, and advice for any online business

  • Are organic search results shrinking?

    Ranjana Jha
    17 Aug 2014 | 1:33 am
    With a variety of innovative advertising options assuring instant traffic and conversions available to businesses these days, SEO seems to be taking a slight backseat. Are we seeing a reduced interest in SEO, is the space for SEO shrinking? Continue reading...
  • What are content Aggregators and why do we need them?

    Ranjana Jha
    13 Jul 2014 | 11:30 pm
    Your website cannot depend upon search engines alone to reach your target traffic. The need today is to make the most of the online sources available to drive targeted traffic to your website. Content aggregators offer a wonderful way of reaching out to your target audience. Continue reading...
  • Infographics and SEO

    Ranjana Jha
    8 Jun 2014 | 1:14 am
    Infographics are a powerful way of creating an impact on the visitors. Infographics combined with SEO can produce the most desirable result. Continue reading...
  • “Right to be forgotten” is that Right?

    Ranjana Jha
    1 Jun 2014 | 3:20 am
    “Forget me Not” may not be applicable to search results any more. It is now possible to be forgotten. A recent ruling may affect search results in future. Continue reading...
  • With the Pandas on the prowl how are you doing?

    Ranjana Jha
    24 May 2014 | 9:13 am
    Google makes changes and tweaks its algorithm on a continuous basis; it appears seamless to us because these are small changes and therefore go unnoticed. But when the Pandas and the Penguins roll out, most of us take notice! Continue reading...
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    ZadroWeb.com

  • 3 Simple Steps to Maximize Your Pay-Per-Click On a Budget

    Dario Zadro
    22 Aug 2014 | 8:35 am
    Many small businesses, particularly start-ups, find themselves in the tenuous position of trying to market their brand on a limited budget. While the internet has helped to level the playing field somewhat, smaller enterprises still have a difficult time carving out a niche for themselves in a crowded marketplace. Pay-Per-Click advertising is often seen as the sole province of big business. It is generally assumed that only larger companies have the financial resources to fund, and maintain, a successful PPC marketing campaign. Unfortunately, this common misconception stops many small…
  • 6 Tips on Using Images to Improve Your Online Content

    Dario Zadro
    8 Aug 2014 | 11:49 am
    Copyright: Inbound Writer / Zemanta “Content is King” has long been a rallying cry for SEO professionals and content marketers, and as Google chips away at many traditional SEO techniques that rallying cry has never rung more true. With the introduction of Panda, Penguin and Hummingbird content is now doing a lot of the heavy lifting where online performance is concerned. Finding new ways to improve and augment a website’s content is more important than ever. After all, it’s your website’s content that will hopefully grab the visitor’s attention, and interest them…
  • How Does Schema Markup Affect SEO Today and Tomorrow?

    Dario Zadro
    29 Jul 2014 | 7:16 pm
    Copyright: photoman / 123RF Stock Photo Over the past year or more, we have seen a growing change in the way that search engines approach user queries and return subsequent search results, especially with the continued growth of Google’s Knowledge Graph. While Google’s changes may receive the most headlines, every major search engine is working towards the same goal – providing more relevant search results for their online users. Google’s Hummingbird algorithm is perhaps the best example of this new emphasis on search and topical relevancy. But for search engines to…
  • Are Social Signals One of Google’s Ranking Factors?

    Dario Zadro
    18 Jul 2014 | 2:15 pm
    Copyright: bloomua / 123RF Stock Photo As social media platforms have gained more and more popularity over the last decade or so, debate has raged on and off as to the effect social signals might have on Google’s page rankings. Some SEO experts claimed that Facebook ‘likes’ and Twitter ‘shares’ could help to boost a website’s position in the SERPs, while other digital marketers swear that these social signals had little or no impact on a website’s organic search performance. Google, not surprisingly, remained fairly tight lipped about the whole issue.
  • Yahoo’s Yelp Merger and What it Means for Local Search

    Dario Zadro
    1 Jul 2014 | 12:48 pm
    Local search has become increasing important for businesses looking to carve out an identity both online, and in the real world. With the growing popularity of mobile devices, more and more people have been relying on local search results to find the goods and services they need. From restaurants to health care, wedding planners to plumbers, local search has made it easier for people to find and compare businesses in their area. This has not only been a great benefit to customers, but also to business owners trying to promote their brand, and build up their customer base. Yahoo Local and Yelp…
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    Technology | Nigerian Tech Blog

  • Infinix Zero Price in Nigeria

    IGE EBIMA
    21 Aug 2014 | 7:13 pm
    Infinix zero (a.k.a infinix X506) is Infinix’s latest flagship Smartphone and unarguably the best phone from the company yet. It has a 5.0-inch full HD screen and powered by Android 4.4.2 on a 1.4GHz octa-core processor. It comes on two variant: the 8GB version and the 16GB version. The Infinix zero phone is available in […] The post... thanks for subscribing to ebima blog
  • Infinix Mobile Unveiled the Infinix Zero Smartphone in Nigeria

    IGE EBIMA
    20 Aug 2014 | 11:36 pm
    The much talked about infinix zero android phone-a 4.4.2 android kikat powered phone was yesterday launched in Lagos Nigeria. The device which was launched in partnership with Etisalat, and Nigeria number online market store offers some exciting new features at a ridiculously low price. The most seemly exciting feature is the Gorilla Glass 3,... thanks for subscribing to ebima blog
  • Infinix Surf Bravo X503 Specs & Price

    IGE EBIMA
    19 Aug 2014 | 11:22 pm
    I f you so much cherish the infinix zero phone that much, but not within your purchasing power, then the infinix surf bravo might just be a perfect alternative for you. The Infinix Surf Bravo is one of the four members of the infinix surf series and the first to feature a 5-inch display. The infinix […] The post Infinix Surf Bravo X503... thanks for subscribing to ebima blog
  • Nokia Lumia 2520 Tablet Specs & Price In Nigeria

    IGE EBIMA
    17 Aug 2014 | 9:33 pm
    Nokia Lumia 2520 is Nokia’s first attempt on a tablet. It has a 10.1-inch 1080p Full HD display and runs the Windows (RT 8.1) with a Quad core, 2200 MHz, Krait 400 processor. Looking at the specs, Nokia Lumia  isn’t a bad device by any means.   Where to Buy Nokia Lumia 2520 Konga.com #148,000 […] The post Nokia Lumia 2520... thanks for subscribing to ebima blog
  • List Of All Nokia X Android Phones – Specs And Price In Nigeria

    IGE EBIMA
    17 Aug 2014 | 9:46 am
    Nokia X family is Nokia first range of android phones. The first ever Nokia x android phone was announced in February 2014 by Nokia and has since then since a major upgrade of one of the model released then in February 2014. The Nokia android Smartphone family/series run on the Nokia X platform – a […] The post List Of All Nokia X Android... thanks for subscribing to ebima blog
 
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    AWR

  • Case Study: Using Infographics for Link Building

    Sam Miranda
    20 Aug 2014 | 7:00 am
    The value of infographics has come under heavy scrutiny of late. Are they reliable evergreen assets and link building tools, or have they been abused by SEOs targeting low quality infographic submission sites? For someone who has experienced varying degrees of success with infographics, I understand both perspectives. On the whole, I feel that they are the key ingredient of a successful content marketing strategy, but only if they’re well planned and executed. In this article, I will provide a comparative case study of two infographics on which I worked, one of which achieved above…
  • Is Link Building Still Worth It?

    Nicole Kohler
    13 Aug 2014 | 7:01 am
    Content marketing. Infographics. Motion graphics. PR stunts. Companies are getting smarter, savvier, and – dare I say it? – sexier with their marketing. Some brands now accumulate social shares, online buzz, and links the instant they click “post”… without ever sending a single outreach email. Even if you’re not at the helm of a hugely popular company that earns links by the dozens, you may be seeing a shift in the amount of links you earn as the result of your content marketing efforts. Is manual link building necessary if you’re going to get these links…
  • The Infallible Strategies For Acquiring .edu Links

    Sanket Patel
    6 Aug 2014 | 7:30 am
    While not everyone agrees .edu links are innately superior and that they’re Google’s favourites, .edu links are still regarded as the cherry on the cake most of the time and there is enough argument for that: The foundation of link acquisition is having an outstanding linkable asset or resource to build backlinks to. And .edu links are no exception. Moreover, in this case you should be more careful as the resource that you provide has to be something brilliant. Why so much importance for a .edu link? Well, with enough creativity you can get your hands on backlinks from pretty much…
  • Why and How You Should Defy the Internet and Keep Original Content Alive

    Samantha Shelley
    31 Jul 2014 | 7:04 am
    With Buzzfeed Inc. predicted to earn up to $120 million in revenue this year, it’s easy to understand why everyone and their pet guinea pigs are eager to jump on the blogging bandwagon. But with the bandwagon already jam-packed with similarly-minded content creators, how can we make sure our blogs are original and actually worth something to the people of the internet? I’ve become increasingly frustrated at how “rehashed” content seems to be now, and a lot of so-called marketing blogs are some of the worst culprits. This is why I decided to write a plea of sorts, for…
  • 6 Drastic Facebook News Feed Changes in the Past 6 Months

    Chad Wittman
    23 Jul 2014 | 5:51 am
    Facebook’s algorithm for determining what is displayed within the news feed is tweaked and altered constantly to deliver a better experience for the average Facebook user. For many brands on Facebook, this causes consistent headaches as they try to stay ahead of the curve. One of the most difficult challenges is when a certain strategy works very well for a long period of time, only to be changed down the road. Some of these strategies have been with the intent to “game” the algorithm, while other strategies were simply playing into human psychology. Over the past 6 months,…
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    Evolutia SEO

  • Making the most out of Google Analytics

    Amanda
    20 Aug 2014 | 2:40 am
       Image: Google Analytics KPI, ROI, CRO? Chances are that if you’re currently working within the digital marketing industry, or you’ve had anything to do with the industry in the last five years these buzzwords have always been at the … Continue reading →
  • The Real Value of Social – Part 1

    Dave McCreery
    13 Aug 2014 | 1:45 am
    I’ve been asked countless times where the value in social media is for a business. Is it purely in the number of ‘Likes’ or ‘Followers’ you have or in the interactions you get? Perhaps it’s more important to use social … Continue reading →
  • Is Your Content as Effective as it Could Be?

    Dave McCreery
    10 Jun 2014 | 7:32 am
    Everything has a purpose – or at least, it should if you want to be successful. Understanding this allows you to make sure you tailor your content, images, video, designs and everything else needed for a digital presence to the … Continue reading →
  • Top Tips for Social Success

    Dave McCreery
    29 May 2014 | 2:59 am
    Do you yearn for success with social media? Are you trying to figure out where your plan or campaign is falling short? You might have some amazing, wonderful content that’s already out there and ready for people to see but … Continue reading →
  • Gaining Influence on Social Media

    Dave McCreery
    15 May 2014 | 2:55 am
    This is something that has eluded most people on social media whether they realise it or not. Becoming an influential figure is much harder than you might think if you’re not a big brand or famous celebrity already and the … Continue reading →
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    WordPress SEO Tricks

  • How to solve Error establishing a database connection in WordPress

    Deepak Singh
    16 Aug 2014 | 11:44 pm
    Error establishing a database connection is probably the most common MYSQL database error, which bloggers see on their WordPress websites. In the past, I’ve also faced this problem so many times on my WordPress websites. If you are new to WordPress , then this can be really frustrating as there are manycauses  for this problem. […] The post How to solve Error establishing a database connection in WordPress appeared first on WordPress SEO Tricks.
  • Top 65 High PageRank Social Bookmarking Sites List

    Deepak Singh
    5 Aug 2014 | 4:28 am
    Hello Friends, Today I am going to share massive list of high pagerank (PR)  social bookmarking sites with all of you.  I have listed all these social bookmarking sites in order by their Google Pagerank  i.e from Google PageRank 9 to pagerank 4 as at August 10th 2014. But there will be many people who must be […] The post Top 65 High PageRank Social Bookmarking Sites List appeared first on WordPress SEO Tricks.
  • Top-rated 7 Free and Premium WordPress Newsletter Plugins

    Deepak Singh
    14 Jul 2014 | 12:01 am
    Just to let you know that many people believe that the success of your being a professional blogger depends upon how many subscribers are there on your mailing list. So Email marketing is must for each and every blogger who wants to become successful in long run in blogging or internet marketing industry.  For doing efficient email […] The post Top-rated 7 Free and Premium WordPress Newsletter Plugins appeared first on WordPress SEO Tricks.
  • Why Affiliate Marketing is better than Google AdSense

    Disha
    30 Jun 2014 | 6:08 am
    There are several ways of monetizing a website. But Google AdSense and affiliate marketing enjoy the most popular status. Lets pick the better option. What Is Google Adsense ? Google AdSense is the biggest online advertisement program. You basically lease out ad spaces on your site to Google and Google further allocates them to the advertisers […] The post Why Affiliate Marketing is better than Google AdSense appeared first on WordPress SEO Tricks.
  • 5 Sureshot Ways to Avoid Algorithm Penalty from Google

    Swaraj Nandedkar
    22 Jun 2014 | 12:35 am
    It is quite frustrating issue of sudden traffic drop for bloggers and internet marketers. It mostly happens when search engine giant Google  roll out their algorithm update. It is like a worst nightmare for all of us if we lose our blog traffic and income too. What is important for bloggers than traffic and income? Recently, Google […] The post 5 Sureshot Ways to Avoid Algorithm Penalty from Google appeared first on WordPress SEO Tricks.
 
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    - Bloggers Ideas

  • How to Build a Last-Minute Stage Set in a Hurry For Your Customers

    Kritika Gupta
    21 Aug 2014 | 1:52 pm
    An exhibition stage will need to stand out in a crowd of stalls all vying to get attention from potential new customers and building one quickly might not be ideal but it is possible. It is essential to ensure a stage set will showcase your product or service and with the key to successful branding being exposure, what better place to expose your brand than at a trade show? Let’s take a look at what a constructive stage set will need to include and how you can set it up in a short period of time. Image Credits:Flickr Keep it Small & Simple If you don’t have a long time to plan, then…
  • Get High Grades by Buying Top Quality Book Reviews and Reports

    Kritika Gupta
    20 Aug 2014 | 2:21 am
    All students actually know that the quality of their book reviews or reports determines the grade. The better the book reports’ quality is, the higher the grade is. Unfortunately, even though many students have tried to write a good book report, they probably have not been able to get their desired grade due to their low quality report. Writing a book review or report requires good understanding about the content of a book and good writing skills. To know the content of a book, students should read it. They should be able to know important points about the book. Then, students should know…
  • How to Take Your Business to the Next Level in 10 Extraordinary steps

    Sonam Chawla
    20 Aug 2014 | 1:06 am
    Taking your business to the next level is a challenge that all business owners will find advantageous to take on. Here are ten ways to take your business to the next level in 2014. Image Credits:Flickr 1) Evaluate where you are and know where you want to be Where is your business right now and where would you, thinking in realistic terms, like it to be? It’s important to have realistic goals to work hard towards, with emphasis placed on ‘realistic’. 2) Place greater emphasis on customer service Providing great customer service standards is crucial in an era where customer expectations…
  • Here Are 5 Quick Ways To Get Back Up of Your WordPress Blogs

    Jitendra vaswani
    19 Aug 2014 | 10:33 pm
    Guaranteeing that your WordPress site stays safe is no simple undertaking as webmasters are constantly helpless to a group of distinctive issues. You could get hacked, face server slips or even coincidentally cause an irreversible issue. Also, the reinforcement offices incorporated with the WordPress stage are very nearly non-existent. Fortunately, there are an enormous number of modules to help you adequately reinforcement your site and get ready for any future issues. The main thing is there’s so a large number of these modules, it’s difficult to know where to start and frequently,…
  • Pulling in Traffic: Directions for Attention Grabbing Blog Post Titles

    Sonam Chawla
    18 Aug 2014 | 5:06 am
    You’ve been buckling down on your web journal: you put thought and exertions into your about page, your website title and slogan, and you’ve even picked an offbeat site name. You sweat your photography. You read and re-read your drafts to verify they’re simply so. With excess of 1.4 million posts distributed on WordPress.com consistently, how would you verify your work emerges in the swarm? Creating solid post titles is restricted to obstacle follower consideration, provoke premium, pull in adherents, and win rehash visits. Here’s a couple of plans to contemplate as…
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    E2M Blog

  • 6 Free Marketing Guides You Should See This Week

    Pratik Dholakiya
    12 Aug 2014 | 12:07 am
    Almost every one of us is an information addict. I’m not kidding. There’s something about digital marketing that makes us glutinous for more data, more case studies, more news updates, and more advice than we could ever possibly put to use. Every once in a while, we need to distance ourselves from all the clutter and remind ourselves what really makes a difference. This is one of the reasons why I love downloading free guides and eBooks. They force the blogger to take everything they know, cut it down, and summarize it into the most important actions you can take. So, for this post, I…
  • E2M Eagle’s Eye – 08 Aug 2014

    Rohan Ayyar
    8 Aug 2014 | 4:26 am
    Hey everyone! The Eagle is back after a looooong flight. And he is sorry for going dark without warning. Looks like this particular pigeon tried to take his place, but pigeons can never fly as high as eagles, can they? So without further ado, here is this week’s round-up…   HTTPS as a ranking signal http://googlewebmastercentral.blogspot.in/ By far the most important and easily the most discussed development of this week. Any sound with “ranking signal” in it has endless echoes in our world.   What You Can Learn from KISSmetrics’ SEO Strategy…
  • 10 Misconceptions that are Potential Deal Breakers for your Content Strategy

    Pratik Dholakiya
    6 Aug 2014 | 6:16 am
    It is hard to believe, but ‘content marketing’ the phrase that has slowly entrenched itself in the minds of businesses and marketers as the marketing method that can’t be beat, came into its own only in 2013. Yes, 2013 and emergence of content marketing as the most popular form of online marketing seems like it happened ages ago, but it didn’t. This actually gives you an indication of the massive impact content marketing has had on the psyche of marketers and the marketing landscape in general. A State of Content Marketing Survey by Contently says 36% of company respondents and 35% of…
  • How You’re Unintentionally Ruining Your Facebook Engagement – And How to Fix It

    Adrienne Erin
    13 Jul 2014 | 10:50 pm
    Sometimes, it seems like Facebook is just changing its algorithm solely to negatively affect organic reach – the number of people who see your post without you paying for them to see it – especially for business pages. For instance, in October 2013, organic reach fell horrendously, worrying marketing and social media managers all over the world. Organic reach was, on average, reaching 12.05% of fans in October; by February reach had fallen to 6.15%. Facebook claims this happened not because they were punishing business pages that weren’t using paid ads, but rather, it was the natural…
  • The Anatomy of a Local Business Listing – The Ultimate Guide

    Vivek Patel
    6 Jul 2014 | 11:32 pm
    “Supersize your business profits with Local SEO”. That’s the buzz words these days, and you will struggle to find a business, irrespective of its size, not using local SEO to drive visitors to its physical location/s, as well as, increase online traffic. The reason why your neighborhood mom and pop store comes up in your SERPs while searching for grocery stores in your neighborhood is local SEO. With local SEO, your business has better chances of being found by 85% of consumers who use the internet to search for local goods and services. Nobody, in their right minds, will want to miss…
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    Search Engine Journal

  • Category vs. Filter: Which is Best for SEO? by @firaskittaneh

    Firas Kittaneh
    22 Aug 2014 | 5:32 am
    When you set up an e-commerce site, there are a ton of SEO aspects to consider. One thing that all too often slips under the radar is whether category or filter is a better option for your webpages. So, with all the other SEO aspects to consider, why does it matter? Aside from user experience, it is important to consider whether to use a category or filter for SEO because it affects your rankings. Lets start with some basic information so you can understand the differences. What is The Difference Between a Category or a Filter? When you look at a […]The post Category vs. Filter: Which is…
  • 25 Great Free SEO Tools for On-Page Optimization by @navneetkaushal

    Navneet Kaushal
    22 Aug 2014 | 4:09 am
    In a world of Panda and Hummingbird, it is getting more and more important to get your on-page SEO right. You might have a fantastic outreach, a great PR campaign, and link profile, but if you don’t optimize your site, you will have a hard time landing top positions in the search results. To help you do it, I have compiled a list of top 25 free tools that can help you with on-page optimization. Keyword Research 1. Google AdWords Keyword Planner: (Screenshot taken 08/13/2014 of https://adwords.google.com/KeywordPlanner) You can use this tool to search for keywords and ad group ideas,…
  • Speak To Google’s Search App In Multiple Languages And It Will Now Understand You by @mattsouthern

    Matt Southern
    21 Aug 2014 | 7:51 pm
    More than half the world’s population speaks two or more languages, Google stated in a post on the Inside Search blog today. Google can now do a better job of keeping up, as the Google Search app on Android is now capable of understanding multiple languages. The Google Search app will understand you no matter which language you choose to speak to it in. Previously you had to change your settings if you wanted to switch languages, but now you can seamlessly alternate between different languages. For example, you can search for nearby restaurants in English, then dictate a text […]The post…
  • 2014 Inc 5000 Rankings Released, Here Are The Top Search Companies by @mattsouthern

    Matt Southern
    21 Aug 2014 | 7:00 pm
    The publication Inc has released their annual Inc 5000 rankings for 2014 — every year Inc Inc ranks the fastest-growing privately held companies. The rankings are based on percent growth, which is determined by earnings statements that are verified by either a CPA or a lawyer. Now in it’s 33rd year, the rankings for 2014 contain a number of companies in the SEO and search marketing space. We would like to recognize their achievement in making this list, and let you know where they fall amongst other fast growing privately held companies. Top Search Companies In The 2014 Inc 5000 Rankings…
  • PPC 101: A 5 Minute Guide to Detecting Online Brand Abuse by @VogelLara

    Lara Vogel
    21 Aug 2014 | 8:45 am
    Brand abuse is very common online, especially in Google AdWords. Illegal resellers and fraudulent websites may be abusing your brand without you knowing it! Brand abusers often use branded keywords to redirect your potential customers to their own websites; which can damage your visibility on Google, as well as your reputation in general. Using the competitive landscape of several fashion companies, I will demonstrate what brand abuse looks like in search and how brands can detect it quickly. Google Doesn’t Protect Your Brand in AdWords Anymore Since April 2013, any advertiser…
 
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    AutoRevo Blog

  • Don’t Get Used by the Pre-Owned Game: Do Keyword Research

    Bryant Goodall
    21 Aug 2014 | 9:18 am
    Last year in the United States, over 40 million used cars were sold by over 49,000 used car dealers (according to the NIADA). That shows how competitive the used car market is and how important it is to distinguish your dealership from those vying for the same potential customers. Optimizing for the right terms – the terms the customers actually use – could be what keeps your dealership in business. As a dealer, you want to describe your inventory in the best light possible, but overly descriptive words could be detrimental to your dealership if the customer isn’t looking for…
  • Writing Great Vehicle Descriptions – Tuesday Tip Video Clip

    Greg Gifford
    19 Aug 2014 | 12:21 pm
    Awesome vehicle descriptions are incredibly important, but we’ve talked about that enough in past videos. Today’s video shares tips on how to write great descriptions quickly and efficiently. If you’ve got great conversational descriptions on your vehicles, you’ll get more leads and sell more cars. A great vehicle description can be the difference between getting a site visitor to call or to just keep on browsing. Our latest video shares helpful tips on how to write great descriptions quickly and efficiently, along with what to avoid writing. You’ll be writing…
  • Important Thoughts on Google’s Pigeon Update

    Greg Gifford
    7 Aug 2014 | 1:51 pm
    Two weeks ago, Google rolled out a significant change to the local ranking algorithm. According to their announcement, the new algo uses more of the traditional search ranking signals to provide more useful, relevant, and accurate local search results. Search results have been in utter turmoil since the update, and no one really has any idea what’s going on. Local results disappeared on many queries that used to pull up the map pack, and we’ve seen tons of examples of directory sites showing up as physical locations in the carousel. Google didn’t name the update, but since…
  • Stop Making Excuses – Tuesday Tip Video Clip

    Greg Gifford
    5 Aug 2014 | 11:28 am
    Stop Making Excuses [VIDEO] When we tell dealers to take more photos, write better descriptions, and create better website content, we always hear excuses about how they don’t have time… Your competitors have the time, so you have to make the time too. Otherwise, the customers will stop calling and they’ll buy from your competitors. Watch our latest Tuesday Tip Video Clip for more insight. VIDEO TRANSCRIPT: Hello again, and welcome to this week’s Tuesday Tip Video Clip. We’re going to talk about something controversial today, and I might upset a few of you, but it needs…
  • Actually USE Your Website – Tuesday Tip Video Clip

    Greg Gifford
    29 Jul 2014 | 8:21 am
    Actually USE Your Website [VIDEO] Take a step back and think about why you’ve got your dealership website… To get more leads, right? So why is your site so boring? This week’s video talks about how you should optimize your site to make it awesome, so you’ll get more leads – and sell more cars. VIDEO TRANSCRIPT: Hello again, and welcome to another Tuesday Tip Video Clip. This week, we’re talking about your dealer website – specifically, what you actually do with your website. Take a big step back, and think about why you actually have your website. No…
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    Launch Digital Marketing

  • Do You or Your Employees Telecommute? Understand the Role Communication Plays in Your Success!

    Kristin Bozych
    15 Aug 2014 | 10:22 am
    A key aspect of adult life—which I learned even more after becoming a wife, mother, and work-at-home-mom—is the importance of effective communication. Wikipedia defines communication as “the activity of conveying information through the exchange of ideas, feelings, intentions, attitudes, expectations, perceptions or commands, as by speech, gestures, writings, behavior, and possibly by other means.” While communication is involved in nearly all of our daily activities, it is especially important in the workplace, and even more so if you work in a telecommuting job.Working from home, I…
  • 5 Ways to Spice Up Your Paid Search Ads

    Buffy Bailey
    8 Aug 2014 | 2:20 pm
    I’m sure many of you reading this have shared the frustration of being limited to only two lines of 35 characters when writing text ads in Adwords. You face the challenge of having a very small amount of space to grab potential customer attention without the advantage of visually striking graphics. Often, you may fall into the trap of focusing so much on making ad copy fit these character limitations that creativity takes a backseat.While this is a challenge we all share, this does not mean all sense of creativity has to be tossed out the window. Paid search ads present a valuable…
  • Why Is Responsive Design Important?

    Dawn Hughes
    1 Aug 2014 | 9:00 am
    Prior to beginning my job at Launch Digital Marketing, I had never heard of “responsive” website design. Now—as one of the most important considerations when building a modern, accessible site—I hear about it almost every day. So what is responsive design? A responsive website is built with the intent of being user friendly on all screen sizes, including smart phones, iPads, laptops, and desktops. By user friendly, I am referring to a user’s ability to navigate a website without having to zoom in, zoom out, or move the page around on their screen in order to fully…
  • J-School Principles Applied to the Digital Marketing World

    Taylor Ellis
    25 Jul 2014 | 10:32 am
    I’ll be honest — after graduating with a degree in news-editorial journalism, I didn’t exactly know how I was going to fit in at a digital marketing company. However, I wanted to make the jump to a more progressive field and Launch was an excellent place for me to do so. Even though I thought everyone was speaking in tongues for the first few weeks I was here, I caught on and have begun to learn what the digital world is all about. Surprisingly, I’ve realized that a few of the journalism principles I learned at school still hold true at a digital marketing agency.Accuracy is something…
  • Bosak Performance Receives a Customized, High-Power Website Redesign

    Launch Digital Marketing
    24 Jul 2014 | 12:27 pm
    Chicago’s Launch Digital Marketing revamped Bosak Performance’s web presence to make it easier to navigate for custom car enthusiasts.Merrillville’s Bosak Performance has a new website through which to showcase their custom Dodge, Chrysler, Jeep, and RAM performance packages. The new website is as sleek as one of their customized Challengers or Chargers, built not just to look great but also to handle the increased traffic brought by the recent addition of Petty’s Garage parts to their already incredible selection.Bosak Performance, a division of Bosak Motor Sales, is…
 
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    SEO Ultima

  • Defining Your Perfect Target Audience

    Silver Teede
    5 Aug 2014 | 8:57 am
    Whether you are working for an agency or as an in-house SEO representative, your aim is to deliver the right traffic that converts to new customers and top page rankings. Most successful SEOs garner most traffic, most links and reap from algorithm updates. This is because; they have mastered the art of delivering the right […]
  • Importance of Infographs in SEO

    Various Writers
    2 Aug 2014 | 7:13 am
    Jump on Pinterest and you will immediately have thousands of infographics at your fingertips. SEO marketers understand the importance of these content sources and have begun to create illustrations that relate to just about any industry. Infographics, if produced correctly, have the power to take complex data and relate it in clean, clear images. This […]
  • Impact of Users Search Habit on SEO

    Silver Teede
    14 Jul 2014 | 1:18 am
    A caveat: The content is lenient to SEO technology Technology evolves and so is user behavior. What we are seeing today is a constantly evolving habits, attitudes and interactions between technology and us humans. Search, search behaviors and search habits evolve with technology (including SEO technology, which will be explained later), and the changes are […]
  • Ten Reasons Why Brands Should Invest More in Content Marketing

    Various Writers
    19 May 2014 | 12:46 am
    We all know that content is king! “That makes it worth investing in!” assert marketing gurus. The content being referred to here, is the kind that belongs to individual or brand/company websites on the world-wide-web. If you are the owner of an ecommerce store and want to reach out effectively to your target audiences, marketing […]
  • Top 3 Reasons Why Small Businesses Need to Invest on Digital Marketing

    Various Writers
    16 May 2014 | 12:27 am
    The competition is getting tighter and only the popular and strong survives. Businesses need to adapt to the shifting and growing market, online market that is. Since the formal boom of digital marketing at least a decade ago, the global and local markets have changed, prompting both large and medium businesses to change their ways. […]
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    Fannit

  • Creating an Authentic Voice in Video Production for Your Business: Interview with Daniel A. Cardenas

    Fannit.com
    20 Aug 2014 | 2:15 am
    Daniel A. Cardenas, the founder and head creative of Sierra Media, has had years of experience creating innovative, engaging, and effective videos with a variety of businesses. Some of his clients are enterprise companies that require video collateral for a new product launch, while others are smaller to mid sized start-up’s that need some brand strengthening. Sierra Media is an Everett, Washington based company focused on producing creative business videos that help their clients grow. Sierra Media serves a variety of clients across the left coast. Cardenas has often said that the key to…
  • The Content Solution: How To Bring in More Qualified Traffic To Your Website

    Fannit.com
    18 Aug 2014 | 10:06 am
    Typically, every CEO and marketing manager dreams of copious amounts of buying traffic pouring into their website. Everyone wants their Google analytics traffic report to always show an increase, and, most of all, they want to see that traffic turn into customers, clients, sales, and revenue. But, everyone also knows that their audience must find their business before they can ever consider making a purchase decision. Your potential viewers will have specific needs, and your goal is to connect them with your product or service that can satisfy that need. In order to do that, you have to…
  • Paid Search: Drive The Right Kind of Traffic

    Fannit.com
    11 Aug 2014 | 10:53 am
    It appears that there is something of a “traffic frenzy” going around. Many companies and marketing departments are convinced that traffic is the answer to all of their marketing problems – simply drive more traffic, and money will begin arriving on the doorstep. As you might gather, I don’t view this as a safe assumption whatsoever. Really, what’s the point of simply having traffic? What you really need is the right kind of traffic. If a smaller amount of good traffic will yield better results than an enormous amount of unqualified traffic – that’s where I’d want to…
  • The Key To Generating Leads Online For Your Business

    Fannit.com
    1 Aug 2014 | 3:03 pm
    When we are working with clients on fixing their marketing issues in the Seattle area, there are three main areas we address. The first area involves solving the obstacle of having no traffic, second, we help clients get leads, and third, we help our clients get sales by closing the loop of the inbound marketing process and optimizing the sales funnel. All businesses have a unique problem in one of these three areas (or all areas) that must be addressed in order to make their marketing campaign show positive ROI. This means that it’s imperative that you (the business owner or marketing…
  • The Biggest Misconception About Sales & Marketing

    Fannit.com
    23 Jul 2014 | 10:57 am
    As an internet marketing company, we’ve been able to work with a wide variety of companies in the Seattle area and abroad whose internet marketing problems have been all over the board. Now, from my comment there, you may be thinking that the list of possible problems on the marketing problem board is quite large – actually, it’s not. In fact, when everything is boiled down, there are really only three primary issues       Not Enough Traffic (Top of the funnel problem)       Not Enough Leads (Middle of the funnel problem)       Not Enough Sales (Bottom of the funnel…
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    Top 5 SEO

  • Building Your Authority: To Get Ahead… Get Quoted!

    David McSweeney
    30 Jul 2014 | 10:55 am
    Authority. If you are a regular reader of internet marketing/SEO blogs, you’ll see that word popping up a lot; become an authority, build your authority, authority this, authority that. It’s probably up there with ‘content is king’ as the most overused phrase in SEO, but you know what, there is a reason for that… It’s because it’s true. The thing is, once you become a recognised authority in your niche everything else falls into place. Link building becomes easier (in fact you probably won’t have to actually ‘build’ any links),…
  • Negative SEO: What Happens When You Go To War With A Link Network…

    David McSweeney
    16 Jul 2014 | 11:11 am
    I’ve picked up quite a few new links recently. In fact, in the past month I’ve picked up over 11,000. Check out this graph from Ahrefs, which shows the total number of referring pages to top5seo jumping from 3,261 on the 12th June to a whopping 14,447 on July 11th. Referring domains have jumped from 214 to 575 in the same period. So, what’s the reason for this huge increase? Well, you may already have guessed, but we’re looking at two words that are the subject of much contention in the SEO community at the moment: - Negative SEO And to really make this interesting,…
  • White Hat Link Building: The Zen Masters’ Guide

    David McSweeney
    2 Jul 2014 | 5:01 pm
    White Hat Link Building : The Zen Masters’ Guide Link building has long been the cornerstone of SEO and with google recently confirming that they do not envisage devaluing links as a metric any time soon1, building links to your website will remain a priority through 2014 and beyond. If you want to be visible in the search engines you need links, but post Penguin2, building the wrong kind of links will see your site penalised. Confusing? A little, but fear not! Read on as we dig into how to build links in a white hat way that will see your site build authority, rise up the rankings and…
  • Dual Targeting Content For Double The Links

    David McSweeney
    22 Jun 2014 | 10:32 am
    I’m always looking for ways to get more ‘bang for my buck’ from client content marketing/link building campaigns and today I’m going to share one of my favourite tactics for doing just that – dual targeting. The premise is simple: - We’re going to create a great piece of content themed around our niche, but it is also going to be connected to another niche, allowing us to effectively double up our prospect list. And doubling up our prospect list = the potential to double up on our backlinks! What’s not to like? This works particularly well in niches…
  • Content Rebirth: How To Increase Traffic By 496% In 4 Hours

    David McSweeney
    21 Jun 2014 | 6:53 am
    Do you want your content to work harder for you? More links, more shares, more traffic? Have you ever poured your heart and soul into an epic post that you feel just didn’t get the attention it deserved? What if that content could have a second chance? Well, the good news is… it can. Today I’m going to share with you a tactic I have used successfully many times in the past to breathe new life into old posts, to pick up fresh links and shares and to get a loads of new eyeballs on content that was previously consigned to wander alone and unloved in the cyber wilderness. I call…
 
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    Seven Boats Info-System - Digital Marketing Company India

  • Avoid Numbers in URLs

    Debajyoti Banerjee
    21 Aug 2014 | 12:32 pm
    Avoid Numbers in URLsTraditionally speaking, there is a lot of advantage in using phrases like ‘Top 5’ or ‘Top 3’ in headlines to blog posts and articles. No brownies for digging out that several of our posts on this blog are titled with these phrases! SEO experts tell us that with these phrases you can build up more attractive and user-friendly keywords in the title. Searches with these phrases are more popular as keywords than those without them. We definitely advise you to continue using numbers in the titles to your posts.What we are arguing against here is that do not allow these…
  • Poll: What is your favorite e-commerce platform?

    Debajyoti Banerjee
    21 Aug 2014 | 12:02 pm
    Poll: What is your favorite e-commerce platform?LoadingWhat is your favorite e-commerce platform?Thank you for votingYou have already voted on this poll!Please select an option! Magento Shopify Wordpress Woocommerce Joomla Virtuemart PrestaShop OSCommerce OpenCart Zen Cart VoteView Results Hide ResultsYou might also like:Poll of the day: How do you communicate with your customers?Necessity of M Commerce Capabilities in Insurance FieldEnrich Web Content for your e-Commerce SiteThink like Google to be Its Favorite!Tips on Link Building for Newcomers in e-CommerceSeven Boats Info-System -…
  • Poll of the day: How do you communicate with your customers?

    Debajyoti Banerjee
    21 Aug 2014 | 11:45 am
    Poll of the day: How do you communicate with your customers?LoadingIn what ways do you currently communicate with your customers?Thank you for votingYou have already voted on this poll!Please select an option! Email Newsletter Blogging updates Video content via your website Facebook LinkedIn SMS marketing Mobile Apps VoteView Results Hide ResultsYou might also like:Your Customers Will Love YouWhy You’re Writing NewslettersSocial Media MythsCreating Customer EvangelistsHow Online Business can Affect Your BusinessSeven Boats Info-System - Digital Marketing Company India
  • Handle Your Unsubscribe Page Better

    Debajyoti Banerjee
    20 Aug 2014 | 1:19 pm
    Handle Your Unsubscribe Page BetterHanding out email newsletters and sales pages are the common norm in modern day internet marketing. Customers subscribe to email updates and alerts as per their requirements. The customer relationship goes on in good tidings. However, there comes a time when the customer decides to unsubscribe from this service. They visit the unsubscribe page by clicking on the link provided in every email that they receive from your end. The happy bonhomie is all set to end. Is it? Let’s think this over!Unsubscribing from an email service does not necessarily mean that…
  • Top 3 Blogging Mistakes You Do

    Debajyoti Banerjee
    19 Aug 2014 | 12:39 pm
    Top 3 Blogging Mistakes You DoBlogging is considered a potent tool of dissemination content. Online content writers have blogs of their own. Most brands have a designated blog that they use to update news and other content material. Blogging is very effective, only if you do it the right away. And because it is such a popular medium online, the sheer number of people blogging all over the world has brought in some misconceptions and wrong ideas. In this post we look at the top 3 blogging mistakes that you do, without really putting much thought into it.Mistake 1: Write many posts. Most…
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    Positionly Blog

  • The Art of Understanding Visitors’ Behavior with Heatmaps

    Juan Pablo Castro
    22 Aug 2014 | 12:55 am
    Today we have access to a myriad of tools marketers of previous generations would have loved. Tools we can use to make solid, steady improvements to our online, and offline, marketing results. These tools can be used to help small businesses level the online marketing playing field against the larger competitors they face – they... Read more » The post The Art of Understanding Visitors’ Behavior with Heatmaps appeared first on Positionly Blog.
  • What Does All Great Content Have in Common?

    Joel Klettke
    14 Aug 2014 | 1:34 am
    Why do some pieces take off like a rocket while others fizzle out? What is it that an awesome piece of content has that a mediocre or awful piece simply doesn’t? Summed up: Every strong piece of content adds value to the reader – whether that’s entertainment value, information or an emotional response. Well, duh.... Read more » The post What Does All Great Content Have in Common? appeared first on Positionly Blog.
  • How to Measure SEO: KPI of Organic Search

    Kerry Butters
    6 Aug 2014 | 4:11 am
    SEO is by its nature a job that never ends. Rules change, competitors come and go and all of this and much more require marketers to monitor campaigns on an ongoing basis to identify areas which can be improved upon. KPIs (Key Performance Indicators) are of course a large part of this and can be... Read more » The post How to Measure SEO: KPI of Organic Search appeared first on Positionly Blog.
  • How to Get Mentions from Power Accounts on Social Media

    Tad Chef
    5 Aug 2014 | 4:34 am
    Many marketers use social media channels like Twitter etc. mainly for promotional tasks. They are sharing links all the time, often automatically. Instead I use social networking in manifold ways. I network converse engage like any real user does it. While at it I noticed some great organic ways to get mentions from powerful accounts.... Read more » The post How to Get Mentions from Power Accounts on Social Media appeared first on Positionly Blog.
  • How Big Brands Do SEO (and a Few Hacks to Beat Them)

    Paweł Grabowski
    30 Jul 2014 | 2:07 am
    Big brands are everywhere. But I don’t care that there is hardly an aspect of our lives that’s not dominated by Apples, Samsungs, Nestles and others. Given my professional affinity though, their unfair prominence in search gets to me. Type any keyword into Google and you are bound to see big brands occupying top results.... Read more » The post How Big Brands Do SEO (and a Few Hacks to Beat Them) appeared first on Positionly Blog.
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    omnicoreagency.com

  • 17 Surefire ways to Increasing Website Speed & Conversions

    Muhammad
    18 Aug 2014 | 4:00 am
    Time is our most valuable asset. This is the reason why we spend more on technology from higher spec smartphones to expensive internet connection to productivity apps and like all these things, the website speed matters too. Nothing is more frustrating than clicking on a website URL and then checking your clock to see how long you’ve been waiting for it to load. When your customers visit your website, you only have few seconds to capture their attention, with a slow loading website, all of your marketing budget goes to waste when you lose customers on their first visit. Why is Speed…
  • The Defintive Guide to Blogger Outreach (Part 1 of 2)

    Salman Aslam
    7 Jul 2014 | 12:00 am
    Relationship building is the key towards a successful digital marketing strategy. As content marketers and link builders, the ability to identify and connect with key influencers and decision makers in your industry plays an important role in your success online. But wait, if you’re one of those who think  ‘guest blogging is dead’.  Well, at least according to Matt Cutts.  I bet you didn’t check out this post from Groove HQ “How We’ve Reached More Than1 Million People by Guest Blogging.” The thing is that guest blogging was being practiced for a number of…
  • 10 Ways to Capture and Generate Leads Online from Website

    Muhammad
    9 Jun 2014 | 12:00 am
    It is the dream of every business owner to have a website that generates leads for their business. I respect this desire however as they say Hoping is not a Strategy, you have to take action. A website must Do Something, it cannot just act as a brochure, eating up your budget in hosting and domain renewals. It must generate leads for your business which you can nurture and prospects. Today we’ll focus on this marketing challenge ie. How to Generate Leads. There are people who have figured it out and are doing it very well, while others just don’t get it. There are 10 Ways which…
  • The Essential Social Media Design & Sizing Cheat Sheet

    Salman Aslam
    2 Jun 2014 | 12:00 am
    If you’ve been active on social media for a while, or you just made your accounts, you’ll realize that when it comes social media, visual content and social media go together like French fries and dip sauce, and all comes down to the last pixel. Social networks are constantly adding up more features, visual elements, and it seems like every day when you wake up, you see a new element or iteration being made to the social networks you are active, making you go back and figure out the right size of cover images, post images and align your campaign according to the latest set of changes.
  • 12 Free Social Media Hacks to Fuel your Content Marketing Efforts

    Salman Aslam
    19 May 2014 | 9:53 am
    It’s no secret that social media is a great and leading traffic source for many businesses but not everyone is getting it right. This is the reason why Gary Vaynerchuk, in his talks, constantly makes a case about using social media as a native story telling platform and not the distribution channel. While I agree with his argument, I also believe that businesses are not doing the distribution part right and there are hacks with which you can use social media as a native distribution channel instead of a native story telling platform because let’s be honest, not every company has or can…
 
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    US Lead Network

  • Healthcare Marketing: The Modern Way To Promote Your Medical Practice

    admin3
    22 Aug 2014 | 3:02 am
    Advertising has not always been legal for medical practices. Today, medical practices are not only permitted to advertise, they must go a step further and use healthcare marketing strategies online to remain competitive and continue to attract new patients. Today, the only way to get patients through the doors of your practice is by leading them to your website first. Although many practices focus on promoting their business for the current techniques and/or products they offer through their practice, healthcare marketing is the ideal venue for getting any information out there that will help…
  • Incorporating Essential SEO Strategies Into Your Dental Practice Website

    admin3
    20 Aug 2014 | 3:05 am
    Dental practices that have long relied on traditional basic dentist SEO marketing strategies to build their business and increase profits are no longer able to achieve the same degree of results by using the same strategies that proved successful just a few years ago. Not only can the same strategies that brought you success just weeks ago now be unacceptable to search engines, but there is also an increasing volume of competition to contend with online. Traditional SEO companies do not have the expertise to address the specific problems associated with medical practices like those that…
  • Things To Know When Setting Up A Medical Or Dental Website

    admin3
    18 Jul 2014 | 4:52 am
    As a medical or dental office, it is essential to have a website for many reasons. We are in the days where more and more people look to the Internet to find information about healthcare services in their area. The website needs to convey professionalism and patient-orientation so that it attracts more patients to your practice. Keywords come to play as well to enhance search engine results so that more patients find your website. Where healthcare services are becoming more competitive, based on prices and other factors, it is important to stay up on the technological trends many other…
  • Tips For Effective SEO Marketing For Your Dental Practice

    admin3
    18 Jul 2014 | 4:49 am
    If you are looking into SEO marketing and want to know what it entails, there is a wealth of information out there. It can be daunting to explore this new way of marketing, especially when you have little time to invest into learning the ins and outs of search engine optimization. If you are looking to give SEO marketing a try, below are some helpful tips to determine your course of action:Dentist SEO Marketing1.    Know Your AudienceStart by defining your target audience. Defining a target audience involves determining their age, sex, geographic locations, and especially their needs. You…
  • How the US Lead Network can Build Your Pain Management Practice

    admin
    19 Jun 2014 | 8:19 pm
    US Lead Network is a pay for performance lead generation company for healthcare practices nationwide such as pain management centers. The owner of US Lead Network previously owned a pain clinic and obtained 80% of his patients online.With an understanding of how to build a practice with web marketing, the way the company works with pain management clinics is on a pay for performance basis. The network builds branded websites that offer exclusive leads that are qualified according to geography, payer mix and treatment offerings. The Network utilizes an answering service to take the onus of the…
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    MyBlogPromo-Blogging Tricks and Tips

  • How To Submit BlogSpot Sitemap To Webmaster Tools

    Pramod Sharma
    4 Aug 2014 | 8:51 am
    In order to get traffic to your blog search engine plays an important role . By organic traffic we can get tremendous amount of traffic .To do that here comes the use of webmaster tool which is official tool from Google to optimize our blog in respect of seo. I have talked about the need of webmaster tool and it's feature and how can we quickly index our new blog by using webmaster tool previously. Today we are going to show how you can easily add sitemap to webmaster tool in order to quickly index your blog posts.It is very necessary to add sitemap in order to let search engine knows about…
  • How to Remove 404 Broken Links Errors Completely from Web

    Pramod Sharma
    28 Jul 2014 | 10:20 am
    Whenever you remove any page from your website, whenever a user enters the Web page of your website such that doesn't exist at all, then that website header displays the 404 error. So what really is It.? 404 is the code which gets displayed whenever the Web doesn't have the page due to removal or errors. People also call it broken links and it really isn't a big problem at all.Everybody among us always have plenty of such types of errors and broken links and usually they don't affect a blog or site in term ofseo if the numbers are not too high, if it is, then you need to worry little as it…
  • 15+ Sites To Earn Money by Uploading Files Online

    Pramod Sharma
    25 Jul 2014 | 11:30 pm
    Making money online seems to be very easy but it requires hard earned efforts to earn money. There are many different ways of making some bucks online every month and I have discussed many of them in the past here.But these methods will require some effort from your side. But what if you are able to get good amount by simply uploading files online?Yes, you can easily do so. You just need to upload files to these file hosting site and you will paid every time someone download your file. For that you would be able to get $1 to $10 per download easily. All of these sites have easy payment…
  • InkThemes Review - Best & Easy To Use WordPress Themes

    Pramod Sharma
    23 Jul 2014 | 2:01 am
    When I first started using WordPress, I thought of using free theme as I used to do on BlogSpot. After trying hard to find number of free themes out there, I realized that something is missing in my design and that is costing me in increased bounce rate and ultimately my traffic. So I came across InkThemes, one of the established premium WordPress themes site which offer awesome themes covering almost every genre .InkThemes recently celebrated its 3rdbirthday and with total redesign it Surpassed 23000 users mark. One of the reasons to choose InkTheme was its trail version facility by…
  • Top 5 Duplicate Content Checker Tools And Website

    Pramod Sharma
    20 Jul 2014 | 9:30 pm
    How would you feel if you worked hard to create quality content and somebody else just select your article and press two keyboard keys Carl+c and paste it in his blog. That is one case where duplicate content produced  affects your SEO ranking. You can use copyright firms and submit DMCA complain to Google in order to make yourself clean, but how would you find whether your content is being copied by someone else or not?So today we have come up with the best free tools to check duplicate and plagiarism content on your site or blog. you may also be caught in trouble with your own…
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    FiTCoM

  • Web Server Connections – Discover What They Are

    Guest Author
    14 Aug 2014 | 11:59 am
    Working on the Internet is a good thing to do. However, people will quickly find some of the terms are going to be new to them and they need to know what they mean. This is when people should know more about what the web server connection is and what a web hosting server does. Once people know about these two things, they will be able to talk about some of the tech terms and  access the right information they need to have. What Is A Web Server Connection? The web server connection is the middle man between the website and the computer people are trying to connect to the website with. This…
  • How to use Es File Explorer OTG support

    Roland Fortune
    6 Aug 2014 | 10:19 am
    In the world of android, Nexus devices along with some others (see list below) come with USB OTG (on the go) support. Which allow you to connect peripheral devices such as mouse, keyboard and USB storage devices. Which means you can have a flash drive with all your favorite music, movies and photos and to connect and view in your device whenever. Use a USB keyboard to text or type out emails on your device if you’re like me. So all these are possible but to get USB storage devices to be recognized by the device you need the help of certain apps. So today we’ll be looking at ES…
  • More Material Design from Google

    Roland Fortune
    28 Jul 2014 | 12:44 pm
    Last week the Google Play Store got a Material Design face life giving it a rich new look we that we were waiting for. So for those who don’t know Google has set a fall release for it’s new android operating system(so far only named L for the developer preview) and with that brings a drastic redesign of the user interface calling it ‘Material design’. This would also be present in apps in the Google play store as the new standard. The new version of android through material design offers animation and contextual changes each time you interact with anything from each…
  • Cellphone Unlocking: An Email From The White House

    Roland Fortune
    25 Jul 2014 | 9:03 pm
    It’s not everyday that I check my email and see that the sender is the White House. So I was skeptical but when reading through I realized that last year I and over 114,000 others signed an online petition to allow for smartphone unlocking in the US: “Note: You’re receiving this email because you’ve previously petitioned the White House on cell phone unlocking“ Cellphone unlocking has been a hot topic, why? Because US mobile phone carriers want(ed) to outlaw the practice because they do spend a lot of money to subsidize the phone they offer with contracts and…
  • App Review: Rec. (screen recorder)

    Roland Fortune
    30 Jun 2014 | 5:21 pm
    So way back in Android 4.1(Jellybean) users were trilled to finally be able to take still images of their device’s current screen(home screen, games, video, etc), or simply put; take a screen shot. So since then users have been wanting to go a step further by recording the action done on the screen and making it into a playable format. Android 4.4(KitKat) was about to change that when it introduce the feature. But….there is a downside here; you can only use it while your device is connected to a computer and you must use command prompts to get it to work. So to the average Joe…
 
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    Brent Carnduff

  • Pigeon Droppings: Keeping Up with Local Search

    Brent Carnduff
    19 Aug 2014 | 9:15 am
    Late last month, Google announced an update to the Local Search algorithm – unofficially dubbed the ‘Pigeon’ update – that significantly impacted Local Search results and optimization strategies. However disruptive the changes were to some industries, what has become apparent during the past month is that more changes to Local Search are likely on the [...] The post Pigeon Droppings: Keeping Up with Local Search appeared first on Brent Carnduff.      Related StoriesReal Estate Listings Removed From Google Local Search ResultsGoolge Updates…
  • Real Estate Listings Removed From Google Local Search Results

    Brent Carnduff
    7 Aug 2014 | 9:34 am
    Google’s recent Update to the Local search algorithm, unofficially known as Pigeon, has dramatically affected local search results – adding new local categories, reshuffling existing rankings, and removing some categories altogether. Perhaps one of the most surprising and hardest hit industries has been real estate. Seemingly a natural fit for “local” search, the real estate [...] The post Real Estate Listings Removed From Google Local Search Results appeared first on Brent Carnduff.      Related StoriesPigeon Droppings: Keeping Up with Local…
  • Google Updates Local Search Algorithm (Pigeon Update)

    Brent Carnduff
    28 Jul 2014 | 9:20 am
    Google’s recent update – unofficially labeled the “Pigeon” update – is impacting the local search listings associated with Google Maps (the 7-pack). Although not a lot is known about the update yet, Google did say that it ties local results more closely to Google’s regular web ranking signals, and provides them better accuracy over distance [...] The post Google Updates Local Search Algorithm (Pigeon Update) appeared first on Brent Carnduff.      Related StoriesPigeon Droppings: Keeping Up with Local SearchReal Estate Listings…
  • Google Adds SEO, Web Design and Marketing to Local Search Results

    Brent Carnduff
    26 Jul 2014 | 6:36 am
    We’re back!!! More than 5 years after being removed from the Google Map listings – SEO’s, web designers, and marketing firms are once again appearing in Google’s Local search results! If you’ve been ignoring your own “Local” search optimization, it’s time to make it a priority! 1. Verify your business on Google My Business, Bing [...] The post Google Adds SEO, Web Design and Marketing to Local Search Results appeared first on Brent Carnduff.      Related StoriesPigeon Droppings: Keeping Up with Local SearchReal Estate Listings Removed From Google…
  • Subscription Website & Marketing Packages – WP Subs

    Brent Carnduff
    10 Jul 2014 | 6:52 am
    I’m very excited and proud  to announce the launching of our new partner and “sister” site – WP Subs! WP Subs was created in response to the need for an affordable “out of the box” small business website and marketing package. Our small business Subscription Packages include: A premium, Responsive, WordPress Website High speed, secure [...] The post Subscription Website & Marketing Packages – WP Subs appeared first on Brent Carnduff.      Related StoriesPigeon Droppings: Keeping Up with Local SearchSocial Signals are NOT…
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    Search Engine Sight

  • Build Customers and Profits Through Mobile Marketing

    Tri Cipto Sudjatmiko
    22 Aug 2014 | 2:17 am
    Dо уоu knоw аnуthіng аbоut mobile marketing? Наvе уоu set uр а marketing plan? Соuld іt bе better? Іs уоur marketing approach enhancing уоur bottom lіnе effectively? Аrе уоu сеrtаіn thаt уоu аrе focusing оn applying уоur marketing plan properly? Іf уоu’vе gоt аnу doubts, thеsе tips will help you. Before уоu start spreading уоur mobile marketing message, уоu nееd tо listen fіrst. Κеер аn ear tо thе ground tо discover whаt nееds аnd aspirations уоur customers hаvе, аnd thеn provide sоmеthіng оf vаluе іn…
  • Search Engine Marketing is not just About Traffic

    Tri Cipto Sudjatmiko
    21 Aug 2014 | 10:59 pm
    Is іt роssіblе fоr а business website tо hаvе high levels оf web traffic аnd fail tо yield growth оf sales аnd profitability? Yеs, іt іs! Тhаt hарреns whеn, despite aggressive online advertising campaigns, а site fails tо convert visitors tо customers. Experienced marketers knоw thе difference bеtwееn selling аnd marketing. Іf уоu usе а lot оf resources іn Search Engine Marketing (SEM) campaigns аnd Pay реr click programs wіthоut offering vаluе tо customers, уоu аrе basically trуіng tо sell. Putting іt differently, а seller іs…
  • А Primer Іntо Тhе Wоrld Оf Paid Search Marketing

    Tri Cipto Sudjatmiko
    20 Aug 2014 | 2:46 am
    Paid search sееms lіkе аn easy nut tо crack. Target thе keywords thаt mаkе sense fоr уоur business, write а compelling ad, manage thе bidding process, аnd sее thе sales соmе in. Unfortunately, duе tо thе swarm оf advertisers thаt hаvе nоw embraced thе medium аs а quick alternative tо gaining natural rankings, thе market hаs bесоmе muсh mоrе competitive аnd retailers nееd tо consistently monitor paid search metrics tо nоt spend marketing dollars unwisely. Fоr а company tо receive maximum ROI wіthіn paid search platforms, clickthroughs must…
  • 5 Steps tо Better Marketing Analytics

    Tri Cipto Sudjatmiko
    19 Aug 2014 | 11:14 am
    More аnd mоrе people thеsе days аrе reaching оut tо third party marketing analytics rеsеаrсh providers tо mаkе thеіr marketing dollars gо furthеr. Іt саn bе extremely difficult, еsресіаllу fоr small businesses, tо mаkе time tо generate sales whеn уоu аrе аlsо іn charge оf operations. Fоr thіs reason, mаnу entrepreneurs partner wіth а professional marketing firm іn order tо focus solely оn operations. Ноwеvеr, іn order tо create а firm partnership, іt helps tо hаvе а strong grasp оn уоur brand аnd marketing. Неrе аrе а…
  • Ноw Mobile Marketing is Beneficial for Your Business

    Tri Cipto Sudjatmiko
    18 Aug 2014 | 10:28 pm
    It іs іmроrtаnt fоr аnу business tо stay current wіth hоw customers gо аbоut finding thеіr products аnd services. Today, thе mоst popular trend іs thе usе оf SMART phones. Тhеsе phones аrе nо longer bеіng usеd јust fоr calling аnd text messaging. Тhеу аrе nоw bеіng usеd fоr marketing оn а regular basis. Earlier people usеd tо usе computers аnd laptops tо find аlmоst аnуthіng online. Тhеsе days, things hаvе changed. People аrе nоw usіng thеіr SMART phones mоrе оftеn thаn аnуthіng еlsе fоr search purposes аs well…
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    ResultFirst

  • 4 Points To Remember While Creating B2B Content

    admin
    19 Aug 2014 | 12:32 pm
    Content sharing is easy, sharing content that reaches maximum prospects is difficult. Today, we have numerous social networking websites to promote a blog or a website; however, content sharing should be done in a manner so that it does not look like a traditional business message, even for B2B enterprises. Blame it on unawareness, or inability to devote time on creating appealing content, it is seen that most brands make a mistake of using a selling pitch to promote their product or service on social media, because they feel that it is not possible to make a personal connection with their…
  • Dos & Don’ts of #HASHTAGS#: Understand the Etiquette

    admin
    13 Aug 2014 | 8:19 am
    We live in a world that is consumed by social media. According to recent reports, an average of 58 million tweets is shared every day. This undoubtedly makes Twitter a social media giant, allowing anyone with basic knowledge of computers to share instant information in just 140 characters or less. Considering the number of tweets, hash tags can definitely help marketers and advertisers track conversations. For any average user, hash tags can be used to join social movements, get news on the current events, relate to certain cultures and topics, as well as express themselves. Hash tags, if…
  • B2B Online Marketing Strategy: What you need to keep in Mind

    admin
    11 Aug 2014 | 9:51 am
    When it comes to creating a successful marketing strategy, it becomes extremely important to understand your target audience and know exactly what they are looking to buy. Although, the ultimate aim of both B2B and B2C organizations is to maximize sales and returns, it is extremely important to understand that the prospects for both types of organizations are different, which makes it important to create a separate online marketing strategy for B2B organizations. According to the stats, it is seen that a lot of companies face difficulties to create a successful B2B online marketing strategy,…
  • Why Your Business Website Needs to be Responsive

    admin
    5 Aug 2014 | 4:33 am
    The world is constantly changing. From heavy desktop computers to sleek mobile phones, the modes of communication have not just improved, they have transformed completely. Considering the population of mobile phones users, it won’t be wrong to say that mobile commerce will take over e-commerce within a few years. Consumers are different and so are their modes of shopping. Some prefer to shop while on the go, whereas, others like big screens and desktop computer experience. Hence, to reach maximum prospects and gather the attention of consumers, it is very important to design a website that…
  • The Fundamentals of a Successful Inbound Marketing Plan

    admin
    1 Aug 2014 | 4:45 am
    A marketing strategy can make or break any company. Successful inbound marketing can provide a rock-solid growth that you have always wanted, whereas, a poorly strategized campaign can add to the expenses. A successful marketing plan is a blend of inbound and outbound marketing effort. Along with that, right content and correct timing is all you need to market your business properly. Here are a few basic components that you require to create a successful inbound marketing campaign.  Define your product approach To reach maximum customers, it is important to clearly define what you are…
 
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    Venture Harbour » Blog

  • Which Small Business CRM System is the Best? Infusionsoft vs. Zoho & More

    Marcus Taylor
    10 Aug 2014 | 5:44 pm
    Last July, I was at a sales training course in London when the course instructor asked me what CRM system Venture Harbour uses. Embarrassingly, I answered “we don’t have a CRM”. For the next five minutes I had my arse kicked about how much money it must have been costing us. The thing is, I had tried. Over the years I’d used Zoho, SugarCRM, WorkBooks, Salesforce, Pipedrive and countless others. Maybe it’s just me, but using them felt so contrived. It was an effort to keep the CRM system up to date, and as such, I found myself visiting the CRM less and less each day until the…
  • How to Migrate a WordPress Website to a New Host (Case Study: Moving VentureHarbour.com to MediaTemple)

    Marcus Taylor
    10 Aug 2014 | 5:01 pm
    When I bought VentureHarbour.com two years ago, I had no idea how popular this website would become. Over the past six months, our traffic has increased tenfold. We’ve seen our bandwidth usage go from 22gb/month to 320gb/month (and back down to 90gb after installing a CDN). Bandwidth logs for VentureHarbour.com. Of course, with more traffic comes slower page loading times. While I had done my best to counter this by making page speed improvements, we eventually hit a wall. We had done virtually everything we could to reduce page speed, except changing host. Until recently,…
  • The Definitive Guide to Starting an Online Business

    Marcus Taylor
    3 Aug 2014 | 11:13 pm
    Over $3 trillion dollars change hands every single day. It’s estimated that over $650 million of this is exchanged daily between online businesses and the 2.9 billion internet-enabled people on our planet. Over the next decade, another three billion people are expected to gain access to an Internet connection, and begin contributing to this online economy. The post The Definitive Guide to Starting an Online Business appeared first on Venture Harbour.
  • How to Get a Free Domain Name in 60 Seconds

    Marcus Taylor
    14 Jul 2014 | 10:12 pm
    “If you’re not paying for the product, you are the product” – Derek Powazak When it comes to domain name registration, there is no such thing as a free lunch. That said, there are ways to get a domain name without having to pay. Sound like an oxymoron? Almost. Many companies will give you a free domain name, as they profit from you indirectly. For example, web hosting companies like Bluehost give away free domain names to customers who host their websites with them. The cost of the domain name is then recouped from the hosting fee. Other companies will offer a free domain name in…
  • How Does Your Website’s Font Impacts Reader Engagement?

    Marcus Taylor
    13 Jul 2014 | 8:42 pm
    A few years ago, researchers at MIT confirmed that fonts impact our emotions when reading. A bad font can make us unconsciously frown, while a good font can make us feel good. Last week I decided to conduct my own experiment to see how much impact fonts and font sizes have on reader engagement. Experimenting With Fonts First off, I wanted to see which font generated the most clicks from my content. Using VWO, I tested three different fonts; Arial, Georgia, and Verdana. Arial Georgia Verdana I anticipated that Georgia would be the most engaging font. After all, Georgia is used by many of the…
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    Monitor Backlinks Blog

  • Do you know what links is your hired SEO company building?

    Razvan Girmacea
    29 Jul 2014 | 2:32 pm
    A friend called me today and said that he is not happy with the results of his hired SEO company, after paying for 4 months for link building services. He had no clue about what SEO means, he was actually asking me if I provide SEO services, but I don’t have the time anymore. Luckily,... Continue reading → The post Do you know what links is your hired SEO company building? appeared first on Monitor Backlinks Blog. Related posts: SEO Tips: Link Building How to recover from a Google penalty – Penguin, Panda and manual actions What Backlinks Should You Disavow
  • How to do Post-Penguin SEO Correctly

    Razvan Girmacea
    15 Jul 2014 | 10:30 am
    Doing SEO for over 8 years, and more recently specializing in post penguin SEO services, I have seen my fair share of companies who are still link-building like it is 2006. I feel just as bad for the SEO company doing this type of work as I do for the client who is paying to have... Continue reading → The post How to do Post-Penguin SEO Correctly appeared first on Monitor Backlinks Blog. Related posts: Blogging Super Practices: How to Write Post after Post That Grabs Attention 5 Link Building Mistakes to Avoid for 2013 How to identify and recover from a Google penalty
  • Recovering from Google Penguin Penalty – Best Practices

    Razvan Girmacea
    5 Jul 2014 | 2:53 pm
    If you suddenly lost most of your organic traffic, you are not alone. Hundreds of thousands other websites are penalized by Google each month, according to Matt Cutts. The most important part in recovering from any type of Google penalties or filters (Panda, Penguin, EMD, PMD, Emmanuel,Top Heavy,etc) is to determine what caused your rankings... Continue reading → The post Recovering from Google Penguin Penalty – Best Practices appeared first on Monitor Backlinks Blog. Related posts: The Process Of Recovering From A Google Penalty [WEBINAR] Google Penguin 1.1 – 14 may 2012…
  • SEO Tips: Link Building

    Razvan Girmacea
    4 Jul 2014 | 6:07 am
    Link building still holds more than half of percentage of a website successful rate. Even Google is saying they will give less value to links in terms of ranking ability of a website; a website without inbound inks will not have a chance to compete in organic search. Hence, a website cannot survive in digital... Continue reading → The post SEO Tips: Link Building appeared first on Monitor Backlinks Blog. Related posts: [SEO Question] If I link to other sites I lose PageRank? How to get approved Penguin SEO backlinks Proof That Guest Blogging Is Not Dead, Coming Right From Google
  • Compare your competitors backlinks with your domain backlinks

    Razvan Girmacea
    12 Jun 2014 | 5:00 pm
    A smart way to do link building is to check your competitors backlinks. By smart I mean spending the time focusing on getting their best backlinks. They will do the research and get backlinks, you look at their top backlinks, outreach and find a way to approach the owners of the targeted websites and get... Continue reading → The post Compare your competitors backlinks with your domain backlinks appeared first on Monitor Backlinks Blog. Related posts: New Monitor Backlinks – Keywords Positions and New Design How To Find And Spy Your Most Important Competitors
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    Matts BackpackMatts Backpack

  • [updated] Avoid The Google Sandbox And Rank Big With Churn And Burn Spammy Link Building – Real Life Case Study

    Matt
    30 Jul 2014 | 3:26 pm
    Today I’ll show you a new site that’s gaining huge traction in the SERPs from the low quality churn and burns style link building that many people seem to mistakenly think is dead following the recent Panda 4.0 release. After the new era of the Panda algorithm was released, many SEOs have been reporting difficulties […] The post [updated] Avoid The Google Sandbox And Rank Big With Churn And Burn Spammy Link Building – Real Life Case Study appeared first on Matts Backpack.
  • How I Grew My Blog Traffic By 76% Month On Month

    Matt
    4 Mar 2014 | 3:53 pm
    This month has been a great month for the blog! At the beginning of February I decided I was spreading myself a little too thinly between projects. One of my biggest problems is that I have so many ideas for cool projects and not enough hours in the day to get them all done. Damn […] The post How I Grew My Blog Traffic By 76% Month On Month appeared first on Matts Backpack.
  • The $10 Authority Site Link – A Guide To Broken Domain Link Building

    Matt
    16 Feb 2014 | 12:40 pm
    Broken link building is probably one of the oldest link building methods going. Not only is it completely white hat, but it’s a very effective way of gaining links from authority sites who you may not necessarily have been able to get onto with other methods (or certainly not as easily, anyway). There are quite […] The post The $10 Authority Site Link – A Guide To Broken Domain Link Building appeared first on Matts Backpack.
  • Getting Page Load Times Down To Under 1 Second – My WordPress Site Speed Tutorial

    Matt
    9 Feb 2014 | 2:23 pm
    Slow loading websites have fewer pageviews, lower visitor satisfaction, higher bounce rates and ultimately, lower conversion rates. Fact. Site speed is one of those things that’s easily overlooked by webmasters and bloggers. Mainly because optimising your page load times can be a pain, and for a lot of people it can be a nightmare to […] The post Getting Page Load Times Down To Under 1 Second – My WordPress Site Speed Tutorial appeared first on Matts Backpack.
  • How Creare Rank #3 For “SEO” – The 301 Redirect Technique That’s Killing It In The SERPs Right Now

    Matt
    1 Feb 2014 | 8:07 am
    I know, right…that’s a pretty bold title for a blog post! But hear me out. I promise it’ll be worth it. A couple of weeks ago now, I was running some standard daily ranking checks on some the niches I follow – one of which is going to be the focus of today’s post. One […] The post How Creare Rank #3 For “SEO” – The 301 Redirect Technique That’s Killing It In The SERPs Right Now appeared first on Matts Backpack.
 
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    Himanshu Mehra

  • Learn E-commerce Analytics With Google Analytics Academy

    Himanshu Mehra
    28 Jul 2014 | 9:16 am
    Do you like to learn? Well, I do and I am sure that you like it too. Learning is a necessary part of our life as it gives new opportunities to grow personally and professionally. To provide you new learning opportunities ‘Google Analytics Academy’ is running a course on internet named as “E-commerce Analytics: From Data to Decisions”. This online course is the next installment of its previous program “Google Analytics Platform Principles”. The online study program of is completely free and you must register for it if you are eager to learn about E-commerce analytics. The program…
  • The 10 Point SEO Checklist for Your Website

    Himanshu Mehra
    15 Jul 2014 | 6:03 am
    There are thousands of people running their businesses online through their website. Numerous new websites are being launched every single day, hence it has become so arduous to be visible at the right position on SERP for targeted audience. To outrank these websites and become visible for targeted audience, you need to follow ideal SEO checklist. This ideal SEO checklist will make your website gain higher ranks, more traffic and new business opportunities. Now you must be wondering what this ideal SEO checklist is. How is it formed and what attributes does it contain? Well, that is what I am…
  • H1 Tag – Should You Still be Using This?

    Himanshu Mehra
    25 Jun 2014 | 10:41 am
    SEO world is always changing, many SEO techniques which were important two years ago are not significant now. Several new search engine optimization tactics have arrived in SEO landscape in recent years, but one important SEO element is still standing tall, this element is H1 tag. H1 tag has been an impactful ranking factor in SEO since very long. Although many SEO pundits debate that it doesn’t hold any importance nowadays. But some recent tests conducted by Rand Fishkin from Moz shows that H1 tag hasn’t lost its impact. These tests show that H1 tag has some direct and indirect effects…
  • Uplift Your SEO Outcome by Using Schema Markup

    Himanshu Mehra
    7 May 2014 | 10:25 pm
    The big giants of internet search industry (Google, Bing and Yahoo) have one goal in common, i.e. to show most relevant search results to users for a search query. Therefore, these search engines are focusing heavily on understanding the context behind a search query (Key phrase). For showing most relevant results, search engines are using a semantic vocabulary that is called “Schema markup”. This markup has become very popular among SEO peoples and they want to learn more about it so that they can increase SERP visibility for their websites. Schema markup is a vast topic and it includes…
  • Four Attributes of Meta Tags that Improve Website’s Visibility

    Himanshu Mehra
    23 Apr 2014 | 12:02 am
    Meta tags are very important HTML attributes that used to display snippet for a specific webpage on SERP (Search Engine Result Page). This snippet is nothing but a short summary that gives a brief explanation to users about your webpage. Clever use of Meta tags can help you to gain better rank and traffic from search engines, all you need is to advertise right information about your webpage thorough these tags. Although Meta tags have several attributes which generate a perfect snippet for your website at SERP, but there are four base attributes that are foremost in the eyes of Google.
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    Optimind Web Design and SEO Company Philippines

  • Mobile Apps are Winning Over Browsers

    Debbie Acebu
    14 Aug 2014 | 1:49 am
    Mobile Apps are Winning Over Browsers For as long as I can remember, smartphones have been invading the mobile industry as innovated, as they seem. Manufacturers of such mobile operating systems like Apple and Android, are very much thriving knowing that the case is being set to a higher standard—especially now that mobile apps are more used by the consumers compared to that of the mobile browser usage. Mobile app development has also been constantly less mitigated because of such performance.   So, what is the real score? There have been a lot of speculations that mobile browser has…
  • Increasing Clicks on Links – Tips for the Digital Marketers

    Jen Corre
    6 Aug 2014 | 12:10 am
    Increasing Clicks on Links – Tips for the Digital Marketers   Our minds are designed to select the least resistance when faced with specific situations or tasks. Our mind will find the easiest solutions to any given task. Once the mind discovered that solution, it will stop looking for more solutions. It will simply follow such solution. The philosophy behind is resistance. What any digital marketing in the Philippines can learn from how the human mind works and how it relates to links and clicking them? Read on.   Humans Fascinatingly, we behave in such a way that they can…
  • Perfect Examples of Good Calls to Action

    Jen Corre
    4 Aug 2014 | 12:44 am
    Perfect Examples of Good Calls to Action Calls to action present themselves as opportunities to escalate profitability and widen reach. While they are usually in tiny button formats, they serve as gatekeepers allowing the users to access the critical parts of the sites. These parts are where conversion happens. Calls to action are fundamental parts of web design in the Philippines and other parts of the globe. Web designers themselves must know what makes CTAs click, so it will be clicked by your users. On the other hand, it is always worth it to learn a thing or two about calls to action…
  • Understanding Mobile App Indexing by Google

    Jen Corre
    27 Jul 2014 | 11:08 pm
    Understanding Mobile App Indexing by Google   Just recently, Google announced that it will index more mobile app contents. This means Google will modify how app results are displayed during a search thereby benefiting those who have applications installed on their mobile devices. These app users will see more relevant app contents when they hit ‘search.’ This means huge for the already flourishing mobile app development industry.   Google’s reasons for including apps in SERPs Even the best website cannot give all the right and useful answers. Sometimes, the apps can. We all…
  • 6 Ways to Increase Sign-up and Subscription Process

    Debbie Acebu
    23 Jul 2014 | 12:09 am
    6 Ways to Increase Sign-up and Subscription Process  There are many ways for you to increase site traffic, much more of subscribers and followers to your site. And as a digital marketing agency in the Philippines or anywhere else in the world would suggest, a website is more intriguing and interested to be visited again because of the benefits your clients can get out of your website. If that were the case, then you would need strategies to improve your sign-up processes to gain more readers who will eventually become subscribers and in the long run will become your clients who should be…
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    Blogging Den

  • How to choose suitable affiliate program for Blogs?

    Satish Kumar Ithamsetty
    16 Aug 2014 | 5:33 am
    2For more than two months as I opened this blog, all this time I focused on the programs and techniques of affiliate marketing. Starting  today I took action, I chose two products I’m going to start promoting it. It is also time for you to choose a serious company and select a product that you […]Credits: This article (How to choose suitable affiliate program for Blogs?) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • Why Bluehost is the Best in 2014 – Special Bluehost Discount

    Satish Kumar Ithamsetty
    12 Aug 2014 | 3:10 am
    The hosting service or hosting a website (hosting) provides users of the web space to store network data, images, files, videos, and more. In this space the owners of blogs, in addition to placing our site, we’ll get all information, files and multimedia content used in our blog, do not be scared, because everything you […]Credits: This article (Why Bluehost is the Best in 2014 – Special Bluehost Discount) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • Part time Jobs, Work from home, Online Jobs and Best Way to Make Money

    Satish Kumar Ithamsetty
    4 Aug 2014 | 1:33 am
    We have been observing in many classified advertisements, SMS and Emails in our mobile gadgets as “How to make money on internet”, “Earn money from Home” out of them about 70 to 80% publicity are fake and though we know them as Fake, many of us used to pelt a stone to attempt them and […]Credits: This article (Part time Jobs, Work from home, Online Jobs and Best Way to Make Money) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • 15 Things to do when change WordPress theme

    Satish Kumar Ithamsetty
    2 Aug 2014 | 1:13 pm
    Do you want to give a new look to your wordpress site? You can certainly do it by change wordpress theme of the site. Fortunately, WordPress has made ​​it very simple process that can be done in one click. However, it has some risks as well. In fact, the theme change can result in the […]Credits: This article (15 Things to do when change WordPress theme) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • How to create a free blog in blogger

    Satish Kumar Ithamsetty
    1 Aug 2014 | 11:45 pm
    Blogger is a free online software platform that allows a user to easily and simply publish a free blog. This is a service that offers a variety of tools allowing people to publish information on the web. Blogger is one of the few services free blog without advertising. Since 2003, Google owns Blogger. Blogger allows […]Credits: This article (How to create a free blog in blogger) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
 
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    Dot Com Media Moguls

  • 3 Top SEO Tips for Improved Local Search Results

    John
    17 Aug 2014 | 6:53 pm
    When it comes to a small business you don’t have to fight in national search results with generic terms like “car insurance” or “furniture” – in fact, it’s about the worst thing you can try to do. A smaller business will get much better results with targeted keyword placement toward their actual audience in the area which surrounds the business. Let’s see an example: Joe, a local plumber, builds a small website and he wants to improve his rankings when it comes to search engine results. If he goes after terms like ‘plumber’ or…
  • Targeted Email Marketing Strategies Increase Exposure and Revenue

    John
    12 Aug 2014 | 6:52 pm
    The internet and email have wiped out all geographical boundaries and changed the very foundations of the way people communicate on a global level. You can send information to a hundred people on a country on the other side of the planet at the click of a button. This quick and cheap way to reach people all over the world – and as a result it’s become an important tool in the arsenal of business marketing. Maybe you’ve heard about email marketing, and maybe about targeted email marketing – but you haven’t found a way to jump on the ship just yet. Let’s…
  • The Advantages of Social Bookmarking

    John
    7 Aug 2014 | 6:51 pm
    Social bookmarking is one huge tool for internet promotion – and if you’re wondering exactly what it entails, you’re asking yourself a good question. Ask yourself: why do you want to do this? Is it because everyone is doing it? That’s not a good answer. The advantages are far more obvious for a smaller business. Maybe you can’t afford a huge publicity campaign, or even a smaller AdWords campaign – but you need to make your content viral and you need to do it well. Social media is probably one of the most important things for you to keep track of – but…
  • SEO Specialists in Content Writing

    John
    2 Aug 2014 | 6:49 pm
    What is SEO Procedure? SEO experts have come to countless different views or ideas on exactly how to pull SEO off – it’s a competitive field filled with many different ideas! You might be wondering: who’s right? Which kind of SEO specialist is better than another one? Well; to a certain point, they’re all right. All SEO experts understand that content on web pages trying to bring in clicks and views have to be found as relevant by Google. Yahoo and Bing work a little bit differently, but a SEO expert knows what they’re talking about when it comes to different…
  • Why Do You Need A SEO Specialist?

    John
    28 Jul 2014 | 6:46 pm
    The Use of SEO Experts Search Engine Optimization – shortened to SEO – is processes which can help you improve your rankings on search engines; think Google, Yahoo and Bing. The result is more traffic; more traffic means more sales, which means your business becomes stronger as your audience spreads and grows! But not all business owners know the ins-and-outs of online promotion – and even if you think you do, an SEO specialist knows far better. SEO companies have engineers and experts who specialize in working over algorithm developments in order to optimize page rankings.
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    b-seenontop.com

  • Why Blog? Not Just Because Your SEO Tells You To

    donna@b-seenontop.com (Donna S. Duncan )
    5 Aug 2014 | 8:02 am
    - SEO's aren't just trying to make a small business owner's life miserable by suggesting they blog. It'll help your business. Take 5 and learn why. The post Why Blog? Not Just Because Your SEO Tells You To written by Donna Duncan appeared first on .
  • Frustrated By SEO? You Have Every Right!

    donna@b-seenontop.com (Donna S. Duncan )
    24 Jul 2014 | 9:47 am
    - I heard it again last week – “I”m so frustrated by SEO!” The comment came from a small business owner who was articulating his frustration while trying to understand SEO. I heard words like “mystery” and “black magic”. Thing is, SEO is not a mystery. It’s certainly not black magic. But there is some truth […] The post Frustrated By SEO? You Have Every Right! written by Donna Duncan appeared first on .
  • How The Local Search Ecosystem Works

    donna@b-seenontop.com (Donna S. Duncan )
    25 Jun 2014 | 6:54 pm
    - In another post, I explain why it’s important to ensure consistency in how your business is listed in local directories and websites. It’s a challenge. To understand why, you need to understand how the local search ecosystem works; how it is structured and operates. This post is my attempt to do that. To Say It’s […] The post How The Local Search Ecosystem Works written by Donna Duncan appeared first on .
  • How To Pick Blog Categories and Tags That Stick

    donna@b-seenontop.com (Donna S. Duncan )
    7 Jun 2014 | 7:47 pm
    - This post talks about how to pick categories and tags for your blog and contains recommendations / best practices for their implementation and use. The post How To Pick Blog Categories and Tags That Stick written by Donna Duncan appeared first on .
  • SEO Benefits in Layman’s Terms

    donna@b-seenontop.com (Donna S. Duncan )
    5 Jun 2014 | 12:01 pm
    - I was scanning discussions on Moz’s Linkedin page earlier today. I saw Christopher Jan Benitez, a virtual assistant at PortPrep, ask how to explain SEO benefits to non-SEO people. He wanted a brief, 3-minute-or-less explanation. An Analogy To me, the best explanation is an analogy. A website without SEO is like a window display in […] The post SEO Benefits in Layman’s Terms written by Donna Duncan appeared first on .
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    Indian SEO Blog: Tips, Updates on SEO, SEM and Online Marketing

  • The New Google Update, Pigeon: An Overview

    Indian SEO Company
    20 Aug 2014 | 12:27 am
    On the 24th of July, 2014, Google officially launched a new algorithm called Pigeon update, which is a local search update. A SEO Company India has said that this update does not affect online businesses and retailers as much as it does brick and mortar stores by modifying the listings of local directory. So what does it exactly do and how is your business affected by it? Well, before we delve into that let us first see what the update is and how it works. What is Google Pigeon Update and How does it Work? While the update will be making changes at the back end of the network, its impact can…
  • 7 Superb Steps to Catch Reader’s Attention

    Indian SEO Company
    13 Aug 2014 | 2:27 am
    The one and only goal of marketing is to gain attention of maximum number of potential customers. When it is online marketing, content is the weapon to accomplish this goal. A marketer needs to present his content in the most startling way so that a reader is impressed, feels interested in a product or service and finally buys the product or avail the service. As a content creator, you need to exploit your creativity to design content in the best possible way. In case you are falling short of any smart ideas, you can take help of the following step-by-step guide. You can carry out the steps…
  • Smart Ways to Optimize Social Media Channels

    Indian SEO Company
    1 Aug 2014 | 6:17 am
    Many conceive the term “optimization”, to be a complex mathematical and data analysis process. The approach seems to be the sole work of a technical geek. Although it is the core activity of a company to enhance its social presence, but it is simple enough for everyone to understand and act upon it. In fact, it is all about realizing the marketing efforts in online platform. Companies of small, medium, and large scale are leveraging the maximum expertise offered by SEO Company India. Through methodical experiment, the SEO firms are figuring out the better ways to present the existing and…
  • Unfolding the Secrets of a Perfectly Optimised Page

    Indian SEO Company
    23 Jul 2014 | 12:02 am
    Many say perfection is an illusion and it can never be achieved. But, I disagree because I have come across what it takes to optimise a page perfectly. After spending several years in the vast and intriguing field of search engine optimisation, I have realized that just good quality content is not the key to success. It is the amalgamation of multiple factors that help you to optimise your page in the most appropriate manner. Of course, you have to blend each of the factors in equal proportions so that the final output is nothing short of excellent. If you are not confident of doing this job…
  • 8 Easy Steps to Engage Traffic from Google Other Than Link Building

    Indian SEO Company
    14 Jul 2014 | 1:09 am
    Link building may give your business the much-needed attention from the biggest search engine in the world, but let me tell you there are other and much easier ways to rank high on the first page of Google. Building links is a difficult job and there is no such guarantee that this technique only will be adequate to spread brand awareness. Along with this, you have to steer your concentration on some other useful aspects to make sure that your India SEO Company website continues to engage traffic. Whether you own an established business or have just started out, these eight steps can guide you…
 
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    SEO Saves

  • Ignore The Naysayers

    Daniel
    17 Aug 2014 | 12:53 pm
    We all come across people in our lives that don’t believe in us. It’s never an easy thing to experience when a family member or friend brushes off your aspirations and dreams as being ‘unrealistic’ or ‘stupid’. The truth is that these people often live in fear of you becoming something that they want to be. Hold up a second though… I just wanted to say sorry it’s been such a long time since my last post. I got REALLY busy and should have followed up my last post in the series much quicker. Especially since it got over 2,000 views in the first…
  • Reverse Engineering Rankings

    Daniel
    7 Aug 2014 | 5:21 pm
    One of the things I really hate about the on-going disagreement and war of words in our industry is that it means people lose sight of some of the best tactics for ranking your site. I know a lot of people who still do this tactic I’m about to explain and yet this topic is so often overlooked and rarely talked about, so I thought I’d go into it in some detail on the blog here. Now really this method is all about reverse engineering backlinks, but why do we actually do that? It’s for the rankings right. So I’d like to say that what we’re doing here is a little bit…
  • HTTPS A Ranking Factor, So What?

    Daniel
    7 Aug 2014 | 4:06 pm
    I thought this would be a great topic to tackle for the first in a series of posts called ‘so what?’ where I’ll be blotting my own thoughts and some real common sense against the news/buzz of the day. See what I think about the industry here. Now it’s pretty big news whenever we get a new ranking factor confirmed. With well over 4000 ranking factors we don’t know them all… Even if we did, we’d need some kind of codex to refer to because we wouldn’t remember them and I’m willing to bet that the way they work together through the algorithm…
  • Rank Up With These 65+ PBN Resources

    Daniel
    31 Jul 2014 | 11:39 am
    You may really want to create your own private blog network for SEO purposes. Thing is that knowing everything you need is tricky, it’s tough to find the right information and let’s face it people keep pretty hush hush about this… What you should be doing, aside from reading blog posts and actually doing, is be listening to Sean Markey’s SEO Podcast which deals a lot with PBN topics and most importantly, be listening on the regular expression because you’ll be hard pushed to find a resource like his. Plus, of course you MUST find somewhere that has all the info…
  • Why SEO Needs To Get Back To Optimisation

    Daniel
    18 Jul 2014 | 11:29 am
    Search Engine Optimisation is by definition a process, optimisation is defined as such; The act of rendering optimal; “In an optimization problem we seekvalues of the variables that lead to an optimal value of the function that is to be optimized” This means that SEO is a process. It is not a product that can be offered or even a true service. Real SEO involves testing, tweaking and more testing. It is a scientific method/process that focuses on drawing conclusions from empirical data. No SEO can truly know anything unless he becomes the mad scientist and experiments. Testing a…
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    My Blog

  • Hello world!

    admin
    20 Aug 2014 | 4:07 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    Foster Web Marketing - Web Design, SEO, Video, Social Media & Inbound Marketing Solutions

  • It's Typo Tuesday! This Week, We Learn to Count.

    19 Aug 2014 | 1:27 pm
    Hey everyone, it’s Typo Tuesday, and this week, we’re bringing you a grammar gaffe courtesy of Walgreens.   Who Needs Grammar? At Least We Can Count…Right?When picking up a prescription at Walgreens the other day, this lovely sign caught my eye. Of course, the double spacing between sentences bugs me (which is still regarded as a matter of preference, even though single spacing is the accepted convention of Chicago, AP and MLA) but I’m not that picky (unless, of course, the content is going on our site, in which case I am definitely a bit heavy handed).No,…
  • Watch for Misplaced Modifiers When Writing Website Content

    18 Aug 2014 | 8:16 pm
    Related Links:Understanding the Dangling ParticipleStop Swapping Tenses and Viewpoints When Writing ContentWhy You Need a Proofreader for Your Website ContentNot long ago, we looked at how participles—verb forms that function as adjectives—can easily be misused, both by novice writers and by writers with decades of experience. The result is absurd or incomprehensible sentences that may give a good laugh to your reader even as they shatter her confidence in your expertise.It’s easy to blame dangling participles. The truth is that other ways of constructing sentences are…
  • Pigeon Drops in on Local Rankings in July Tips and Tricks

    17 Aug 2014 | 11:20 pm
    In the month of July, Google shook up the animal barrel once again, and the world was hit with a…Pigeon? Well, actually, I guess the pigeon has been hitting the world, but don’t let the name fool you: this algorithm change certainly isn’t for the birds!Coming Down Is the Hardest ThingThe biggest change in July came from Google’s “Pigeon” algorithm change. Unofficially named by Search Engine Land, the name has been hard to scrape off, and has left behind a number of droppings on many sites’ local listings.So what do you need to know? Well, this…
  • Measuring Your Marketing

    12 Aug 2014 | 12:41 pm
    You no longer have the luxury of marketing without measuring. There are too many marketing messages flying around to just throw your efforts into the mix. Consumers are thinking in sound bites nowadays, and you have to make your message count, or it will get lost in the shuffle. So what’s the best way to do this? Measure!Measure the effectiveness of your newsletter, your advertisements, your free offers, your contact forms, your phone numbers, your print materials—everything!  Analyze the results regularly to see what is generating leads, what keeps your prospects coming…
  • It's Typo Tuesday! Mind Your D's and S's

    12 Aug 2014 | 6:23 am
    A recent email from Banana Republic left quite an impression on me, but certainly not in the way the company had intended!Do You See the Error?I, being the persnickety editor that I am, felt the need to write to Banana Republic and let their managers know they had made a mistake, and that we’re currently observing Eastern Daylight Time (EDT), not Eastern Standard Time (EST). I also went through a number of other emails from them, and realized that they had been making this error in their terms and conditions for quite some time!I (surprisingly) received a response, which stated,…
 
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    Exploit Online Demand

  • How To Build An Audience With YouTube

    Tom Shivers
    18 Aug 2014 | 7:00 am
    An interview with Tim Schmoyer of Video Creators If you are trying to build an audience on YouTube, you’ve likely seen Tim Schmoyer’s video creators channel. Tim built his YouTube channel subscribers from 0 to 10,000 in about 12 months and it keeps growing! Tim has created a video course to teach people the “behind […] From Exploit Online Demand, a publication of Capture Commerce.
  • How User Generated Content Can Lead To Sizzling SEO

    Guest Author
    11 Aug 2014 | 7:00 am
    What do YOU, Gandhi, the Queen of England, and Joseph Stalin ALL have in common? Believe it or not, all of these figures were named Time Magazine’s Person of the Year at some time or another. In 2006, the publication named YOU as its annual choice, to reflect the rise of individual content creator on […] From Exploit Online Demand, a publication of Capture Commerce.
  • SEO Is Organic Part 2 – Link Building

    Tom Shivers
    4 Aug 2014 | 7:00 am
      In my last post I went into some detail about the SEO problem businesses slip into when using outsourced copywriters for much of their web content. I call them inorganic copywriters because they often have no idea what makes the business really valuable simply because they are not on the inside. Now I want […] From Exploit Online Demand, a publication of Capture Commerce.
  • Big Data & Small Business Marketing

    Tom Shivers
    21 Jul 2014 | 7:00 am
    An interview with Phil, CTO and Founder of DataShaka Building on his studies in artificial intelligence, Phil is founder and CTO of London based data startup DataShaka. With the mission of joining the world’s data, he heads a team of talented developers. Phil is a renowned international thinker on data and has previously spoken at […] From Exploit Online Demand, a publication of Capture Commerce.
  • SEO Is Organic

    Tom Shivers
    30 Jun 2014 | 7:00 am
    Organic search results are unpaid – the kind everyone craves – and organic SEO means the practice of gaining rank in the natural search results. But today I am suggesting that there is a deeper meaning to organic SEO that is much closer to organic growth – growth from within the organization that results in […] From Exploit Online Demand, a publication of Capture Commerce.
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    SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

  • The New SEO Dashboard and How to Best Monitor Your Site & Competitors

    Razvan Gavrilas
    4 Aug 2014 | 6:31 am
    Fortunately, we are all different. This means that different users require different necessities, and therefore, different dashboards and displays. After being closely in touch with our clients, we realized that “one-size-fits-all” dashboards are quite difficult to read and use. As nothing brings us as much joy as a happy customer with healthy search engine rankings, we started working on a new dashboard, based on the idea that it should be fully customizable to fit our clients needs. After long working hours and many cups of coffee, we proudly present you the new SEO Dashboard…
  • Decoding the Google Answer Box Algorithm – a SERP Research on 10.353 Keywords

    Razvan Gavrilas
    24 Jul 2014 | 2:20 am
    Last time we looked at the Google’s Answer Boxes, we came up with quite a handful of interesting observations. However, we couldn’t quite give you the best explanation of what it takes to get your website there. We gathered you needed to be regarded as an authority site, but what does that really translate into? The most exciting phrase to hear in science, the one that heralds new discoveries, is not ‘Eureka!’ but ‘That’s funny…’ - Isaac Asimov So we set out to find out more about the issue, only this time with a more scientific outlook on things.
  • Google Index Checker Tool – The Smart Way to Hunt Penalized & Malware Linking Sites

    Razvan Gavrilas
    16 Jul 2014 | 2:03 am
    Google Indexation is one of those matters that not many understand completely but,  one way or another, everybody needs it. Why do I say that? Although I know you are already familiar with this piece of information, let me remind you that: When your customers are doing a Google search, they aren’t actually searching the web. What they’re searching for is the Google’s index of the web. This means that if your website is indexed by Google then a potential user will be able to find it in one of his Google’s searches. Opposite, if your website is not indexed by Google,…
  • Faking the SERPs – Rich Snippet Hacks, Penalties & Author Removal Alternative

    Razvan Gavrilas
    14 Jul 2014 | 2:25 am
    In a world where Google tries to make the SERP a safer place for its users, it seems SEO’s are exploring any opportunity in order to squeeze more visibility. Not long ago Google decided to remove Authorship photo’s from the results page in order to create a homogeneous and uniform look. One official explanation was given by John Mueller on a post from his Google+ account: We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. In other words, Google wants to…
  • Total SERP Domination Using the New Google Answer Box Technique

    Razvan Gavrilas
    10 Jul 2014 | 2:14 am
    You may have noticed that when you use Google to search for a certain answer to a question, a lot of times you actually get some sort of answer and not just a series of search results. For instance, if you’ve just recently made a terrible decision about changing your go-to barber’s shop  and would like to find out how soon the damage will fade away, you might ask Google “how fast does hair grow”, to which the famed oracle of wisdom will give an actual answer, in what we will refer to as an answer box. Of course, it hasn’t come up with the answer on its own, but knowing what to look…
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    SEO Philippines

  • 8 Well-Respected SEOs And Marketers Share Surprising Tips

    Fervil Von
    21 Aug 2014 | 4:50 am
    This is the second edition of my interview with SEO experts series. I was very fortunate to catch up with the great minds in the SEO and online marketing field. Let’s all learn and re-learn more actionable tips from top SEO’s in the Philippines and across the world. Well, what do you know? Come on and let’s […] The post 8 Well-Respected SEOs And Marketers Share Surprising Tips appeared first on SEO Philippines.
  • 10 Best Content In July 2014

    Fervil Von
    31 Jul 2014 | 6:56 am
    Monthly Round Ups For July 2014 is up! Here they are…  Ultimate Business Process Guide – 8 Steps to Success - grantmerriel.com Grant Merriel’s amazing business process guide thoroughly discussed the things that you need to know about “processing”. This is not just about SEO or building links, it’s about everything where you can apply “process”. Shut […] The post 10 Best Content In July 2014 appeared first on SEO Philippines.
  • What Really Happened In The GDI SEO Training Camp

    Fervil Von
    17 Jul 2014 | 10:33 pm
    Whoooooooooooah. The experience is unfathomable. The food was great. The venue was cool and very relaxing and the audience and set of speakers had overflowing ideas about SEO, online marketing and social media marketing. It was a great experience for all the participants who attended the event. If I could rate it 10/10 and 10 is highest I’d […] The post What Really Happened In The GDI SEO Training Camp appeared first on SEO Philippines.
  • Internal Link Building 101: Developing An Internal Link Strategy

    Fervil Von
    10 Jul 2014 | 9:10 am
    The English novelist Jane Howard once said: "New links must be forged as old ones rust." But what about internal links? As a content marketer, you need to understand the importance of internal linking. In fact, internal links are JUST as important as third-party links when it comes to SEO. The post Internal Link Building 101: Developing An Internal Link Strategy appeared first on SEO Philippines.
  • An SEO Birthday Bash

    Fervil Von
    6 Jul 2014 | 8:38 pm
    Wow, it’s already July and 2014 is getting awesome and awesome every day. Time ran so fast that I didn’t expect I’m turning 25 years young (not that old). I often celebrate my birthdays with my family but I have decided to commemorate the occasion with my SEO team and friends. We usually use this kind of occasions […] The post An SEO Birthday Bash appeared first on SEO Philippines.
 
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    Digital Dancer

  • Custom fit versus cookie cutter

    harry.dance
    13 Aug 2014 | 5:27 am
    If you have ever wanted advice on making your content that much sweeter and you like to play around with statistics and experiments, then strap yourself in and read Head boy’s fantastic post: If you have been reading from some of the Godfathers and Godmothers of blogging you may have heard of a term referring to cookie cutter approaches to styling, writing articles and general presenting of information on a particular subject. This also applies to the “copy” used. The way you present data to draw your audience to buy. What is Cookie Cut? You should know what a cookie cutter is. It…
  • Top 10 Things Which Will Allow my Blog/Website to Rank on Google

    harry.dance
    17 Jul 2014 | 8:18 am
    This post includes, 10 things which can help your blog/website appear higher in Google, where each point, has simplified bullet points to make sure nothing has missed. Every point includes information for the most basic and advanced SEO goers. The 10 points included are : Page Titles Images on a webpage Internal links Social media No keyword stuffing URL structure and website structure Digital Champions Headings Webpage content Check for mistakes Introduction   If a tree falls in a forest and no one is around to hear it, does it make a sound? Now, this may be the first time a digital…
  • No pod-casters were harmed in the writing of this piece

    harry.dance
    29 Jun 2014 | 10:31 am
    So this is crazy, not just because people want to write for my blog but because this is technically the first post for my new website. A few of you may know my old site to be www.digitaldancer.me. However out with the old and in with the new. So if you have ever wanted advice on your podcast, then strap yourself in and read Michelle Moloney King’s fantastic post.   Are you a Podcast Sinner?   Outtakes are funny. Rarely.   If you use use the words: I, me, mine, my, arse – too much then I will delete you. Moloney King don’t subscribe to no self-pity party!
  • The London Undergrounds Importance to SEO and the User Journey

    harry.dance
    28 Jun 2014 | 2:08 pm
    This post will go over What’s a natural amount of internal links for a website How you can use London Underground to build the perfectly linked website How important the user journey is I went to a conference last night about SEO and Adwords, and to be honest, the guy was spot on! He didn’t make it too complicated for the audience and at the end of the day he didn’t make it sound like what we do is black magic to the average person. However one thing he spoke about was internal linking and the importance of not overdoing it/ under doing it. That is literally asking someone to judge…
  • A Topical Advert, Goodbye Bush!

    harry.dance
    28 Jun 2014 | 2:03 pm
    So I thought to keep my content fresh, and add a bit of humor to my blog, I thought I would highlight marketing genius once a week. By genius, I mean marketing which will cause a smile and will turn a few heads. These won’t all be digital marketing examples but to be honest, marketing is marketing whether it’s digital marketing or standard marketing. All types of marketing have to be creative and all marketing have to rely on the basic principles, including timing. Now this is where this week’s example comes into its own. George Bush, what can we say about this man, well what can we say…
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    Radical Mustache

  • The #1 Rank Killer in Your Restaurants Local SEO – And How To Fix It Right Now

    Mikel Zaremba
    30 Jul 2014 | 10:57 pm
    How would you like to see an influx of foot traffic come through your restaurants front door? Scores of people ready to buy your appetizers, entrees, and desserts instead of your competitors just down the street. It’d be great, wouldn’t it? You bet your sweet buns it would be (bakery reference.) But here is what […] The post The #1 Rank Killer in Your Restaurants Local SEO – And How To Fix It Right Now appeared first on Radical Mustache.
  • Local SEO Keyword Research 101

    Mikel Zaremba
    23 Jul 2014 | 10:19 am
    It’s tough to get started. Heck, I just spent like 15 minutes trying to get this article going. Starting is the hardest part. Especially if you don’t know how or where to start. As you get ready to launch your local SEO campaign for your business it’s best to start at the bottom, build a […] The post Local SEO Keyword Research 101 appeared first on Radical Mustache.
  • The Stache 003: Building Citations For Local SEO

    Mikel Zaremba
    22 Jul 2014 | 10:27 pm
    As most of you know by now… building citations is a pretty important part of a local seo campaign. But why? We’ll answer that question and more in this podcast, as well as provide some tools that you can use to help up your citation building game! Tools For This Episode Phil Rozek’s master Citation […] The post The Stache 003: Building Citations For Local SEO appeared first on Radical Mustache.
  • The Stache 002: Local SEO Basic On-Page Optimization

    Mikel Zaremba
    11 Jul 2014 | 11:24 am
    There are a few things that you as a business owner can do to optimize your website for local search. Even if you don’t know a ton of code you can still optimize your site, especially if it’s built on WordPress. In this episode of “The Stache” we’ll discuss title tags, image optimization, and schema. […] The post The Stache 002: Local SEO Basic On-Page Optimization appeared first on Radical Mustache.
  • The Stache 001: Local SEO, Google Categories, Google My Business and Your Local Business

    Mikel Zaremba
    10 Jul 2014 | 1:58 pm
    What if you only had an hour a week, or month,  to work on your local seo? Where would you focus your attention to have the greatest impact on your rankings immediately? I grab my “number one sales guy” (default title) and we dive into what this would look like. Learn 3 Tasks To Do […] The post The Stache 001: Local SEO, Google Categories, Google My Business and Your Local Business appeared first on Radical Mustache.
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    Avatar » Blog

  • Tips For Boosting Local SEO

    Katie O’Neill
    3 Aug 2014 | 8:55 pm
    For businesses with a physical location or storefront, there are two important kinds of SEO – one is targeting general keywords, but the other is all about capturing people looking specifically in your local area for the products and services you’re offering. Sites with local relevance are displayed higher on the search results page, especially on mobile devices where people are likely to be on the go and needing something nearby. Google automatically offers geographically relevant results, so by ranking highly for keywords you’ll go a decent way towards being the first name…
  • Amplify Your Blog Content

    Katie O’Neill
    14 Jul 2014 | 2:01 pm
    Once you’ve come up with an quality, engaging article for your blog and posted it, you may think your work is done. However leaving it at this point is like taking all that time and effort and running it into a brick wall. It immediately stops giving you any return or benefit, and its visibility and popularity peak at wherever it got to after posting. Instead, you should continue to push and promote content in a variety of ways, so that rather than having to continually create more, you can strengthen and amplify the stuff you already have. There are a number of ways you can do this.
  • Writing Content That Stands Out

    Katie O’Neill
    3 Jun 2014 | 7:19 pm
    All marketers and SEO fanatics know the mantra “content is king”, but with this comes a new challenge. Populating your website with strong, keyword-driven words is easy enough, but with so much fresh content being posted every day for not only SEO but marketing purposes, you need to go the extra mile to stand out. A single viral article can net your blog or website a new following, which from there you can continue to expand. The aim is to create content that gets people sharing and linking of their own accord, but this is easier said than done. Write something that creates value…
  • Pinterest For Business

    Katie O’Neill
    9 May 2014 | 7:10 pm
    There’s a lot of fuss being made over the main social media networks as marketing tools, but one that has gained popularity over recent years is often overlooked as an option for businesses. The reason for this is that its focus is slightly different from other social websites, and less about creating a personal profile that can be easily targeted and accessed by advertisers. Instead, Pinterest needs to be looked at from the opposite direction – it’s a platform on which to develop and expand your product, and have it reach a highly relevant audience. Pinterest is all about…
  • Avatar Ltd Acquires OnPage1 Media Ltd

    Mark Rocket
    8 Apr 2014 | 1:11 pm
    We’re pleased to announce that Avatar Ltd have acquired OnPage1 Media Ltd on January 24th, 2014. Both businesses are based in Christchurch and over the last two months Avatar has been meeting with new clients and merging the teams. The acquisition enables Avatar to expand out it’s capabilities in SEO and online marketing, as well as offering a wider range of web services to OnPage1 Media clients. Avatar has provided web design, search engine optimisation and web marketing services since 1998. OnPage1 Media kicked off in 2010 and offers search engine optimisation and search engine…
 
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    Web Design Company Chicago | Web Development | SEO PPC Management Chicago

  • Display Retargeting: The Top 5 Benefits for Brands

    Samuel Thimothy
    28 Jul 2014 | 7:00 am
    Increased conversions, higher engagement rates, and improved brand recall await the companies that successfully incorporate display retargeting into their marketing campaigns. When paired with SEO and content marketing, retargeting leads to maximum return on investment. Read on to learn more about retargeting as a marketing strategy, as well as how it can benefit B2B brands. How Retargeting Works Conversion rates are staggeringly low for first visits to any site – as low as two percent. Yikes! That’s where retargeting comes in. This is a tactic that brings back the lost 98 percent.
  • Content Marketing for Accountants: A Few Simple Steps

    Samuel Thimothy
    25 Jul 2014 | 7:00 am
    Between a responsive website, helpful content and an active social media presence, some accounting firms are taking Internet marketing to the next level. Unfortunately, many others are being left behind due to ineffective strategies and implementation. Content Marketing: The Stats Content marketing is ruling the world of businesses online and offline, not just for accountants, but also for companies everywhere. Ninety-two percent of online marketers are shifting their focus to content marketing. Content marketing budgets are also on the rise, with 58 percent of B2B marketers and 60 percent of…
  • 3 Email Marketing Tips for Consultants

    Samuel Thimothy
    23 Jul 2014 | 7:00 am
    Let’s face it, not all clients are ready to make a commitment the very first time they hear about your business. Statistically, in fact, more than half of prospective clients are guaranteed not to be ready to buy at the time of first contact. To help uncommitted customers move down your sales funnel, email marketing is a powerful tool, as long as it’s used correctly. Audience Targeting While all email marketing needs to be targeted to your particular audience, one of the best ways to involve the audience in the process is to feature them specifically. In your email, include stories about…
  • Keep the Good Times Rolling and Amp Up Your Law Firm’s Marketing Efforts

    Samuel Thimothy
    21 Jul 2014 | 7:00 am
    As a lawyer, there are times when business is so successful you can’t imagine when it might slow down. But eventually it will, and if you have slowed or stopped marketing efforts, then you may regret it. As with all business, marketing is important to the success of your law firm. When you relax marketing efforts or practice inefficient marketing techniques, your firm will suffer. In some cases, the best way to ensure success is to outsource your law firm’s marketing. The following is a guide to law firm marketing and all of the intricacies that are involved with producing a successful…
  • What is CRO? How to Optimize Landing Pages to Drive Conversions

    Samuel Thimothy
    18 Jul 2014 | 7:00 am
    Ecommerce store owners know the key to success is driving online traffic to their sites. Through the use of Google AdWords or other similar online marketing techniques, potential shoppers can find your site. But how do you get them to buy once they are there? One of the newest terms in the world of SEO and pay-per-click marketing is conversion rate optimization, or CRO. Simply put, CRO refers to the process of optimizing your site landing page in a way that encourages more people to buy, rather than just look around. A post by Shane Jones on searchenginejournal.com uses the analogy of a GPS…
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    rankjane.com

  • Case study – How to target your audience

    Keyur Lalani
    17 Aug 2014 | 6:56 pm
    In order for a business to thrive in an urban or semi urban setting, the number of customers has to be relatively stable or increasing. This therefore necessitates the need to carry out some advertising by the stores and companies in order to bring in more customers and keep the existing customers happy. The various [...] The post Case study – How to target your audience appeared first on .
  • How Long Should a Blog Post Be? Myths Debunked!

    Keyur Lalani
    10 Aug 2014 | 7:58 pm
    Here at Rank Jane we get emails about this all the time, how long should a blog post be? Does Google like me more if I have over 1,000 words? Do people pay more attention to shorter articles? I’m always confused as to why we keep getting these questions. I feel as though the answer [...] The post How Long Should a Blog Post Be? Myths Debunked! appeared first on .
  • OMG! 7 Surprising SEO Myths You Never Knew

    Keyur Lalani
    3 Aug 2014 | 8:52 pm
    I am constantly surprised by the same SEO myths that I see posted around the internet.  Just go to any SEO forum and you’ll see it chalk full of bad SEO advice and strategies that haven’t worked in years, or in some cases haven’t ever worked at all. Every once in a while we will [...] The post OMG! 7 Surprising SEO Myths You Never Knew appeared first on .
  • Google Pigeon – New Algorithm for Local Search Listings

    Keyur Lalani
    1 Aug 2014 | 8:15 pm
    On July 25, 2014, Google rolled out a new algorithm for its local search listings. No name has yet been given to this new order, but Search Engine Land (SEL) has provisionally called it “Google Pigeon”. More Local Results Expected in Google Pigeon Algorithm Google’s stated intention is to generate local search results that are [...] The post Google Pigeon – New Algorithm for Local Search Listings appeared first on .
  • How to Do Local SEO

    Keyur Lalani
    29 Jul 2014 | 9:25 pm
    Every good SEO practitioner should know the ins and outs of SEO. Local SEO a simple enough form of SEO that a surprisingly large amount of people get wrong all the time. I’ve spent years studying and practicing local SEO, and succeeding, mainly thanks to the fact that most people don’t know what they are [...] The post How to Do Local SEO appeared first on .
 
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    Digital Direct » Blog

  • 5 Types of managers that will resist your SEO sales pitch

    Copley Sutton
    20 Aug 2014 | 1:14 am
    At the point that you and your sales team endeavour to bring in more clients for your SEO services, you will certainly run in to a whole lot of objections that may deter your motivation. Here are 5 people you are likely to meet and how to overcome the obstacle of their objections:   The straight shooter What he’ll say: “I only need AdWords to market my business which is something I can handle myself!”   This type of manager may be tough to convince otherwise. As an SEO consultant, you already know that it takes more than AdWords to market successfully online. But how do you…
  • Why you should be targeting long-tail keywords

    Copley Sutton
    18 Aug 2014 | 6:12 am
    When your customers Google your industry, what are they typing in to find you? If you fail to check this on a regular basis, you run the risk of losing touch with your clients. It may sound like something rather simple, but keeping track of which phrases pertinent to your industry are trending is one of the most important SEO exercises you can do! What are long-tail keywords? The short answer – long tail keywords are long keyword phrases that contain a varying collection of words. Taking a bakery as an example, let’s see if we can define what a long-tail keyword is—as opposed to a…
  • 5 quick tips on creating content that’s easy to consume

    Copley Sutton
    13 Aug 2014 | 11:52 pm
    OK; so you already know that in order to improve your SEO you need to create continuous content that’s consistent, original, interesting, and relevant. But in order to get people to read, like, and follow your content, you will need to start learning how to construct that content in such a way that it’s easy to take in.   Here are some basic copywriting trade secrets that will help give your content the boost it needs to make the cut.   Heading Give most people a list of headings and the majority of them are likely to choose the one that has a number in it. It’s just…
  • A quick look at the Pigeon that knows how to spell

    Copley Sutton
    11 Aug 2014 | 12:02 am
    So once again Google has brought out a new search algorithm update and left it nameless. The authoritative SEO forums are calling it Pigeon, but Google may very well release a different name in the near future—just like they did last time! Needless to say, the name Pigeon is making its rounds all over the internet, and at this stage it’s worth discussing how this update will change the way you structure your SEO. Don’t panic if your rank has dropped First of all, if you noticed your business drop down a few places since the update, it’s not the end of the world. Don’t go out and…
  • 4 tips when using LinkedIn for SEO

    Copley Sutton
    6 Aug 2014 | 12:12 am
    That big internet office in the clouds has a name: LinkedIn; and it too can help your company in its SEO efforts. LinkedIn is a business-type social platform that connects professionals via their working relationships. Although family connections are also permitted, LinkedIn aims for more of a business feel than a personal one. If you are the owner, partner, CEO, MD, or marketing manager of a company, you will benefit from using the following methods to up the Google ranking of your company. Google likes LinkedIn because of its professional approach, so whether you are interacting, or sharing…
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    4Walls Blog

  • what’s it like to be an intern @ 4walls?

    Kyle Phillips
    20 Aug 2014 | 1:09 pm
    Icons and graphics Kyle has been working on for both the 4Walls Media Group website and numerous ads in the Hippo I really didn’t know what to expect when seeking out an internship. I just knew that I would need to have one on my resume before graduation. As a new designer, it’s important I have freedom to try new things and discover my style, all while getting feedback from those around me. With that, I didn’t want to start somewhere extremely corporate as my first career defining opportunity. It’s been almost three months working with this crazy, talented bunch and it continues…
  • rehabbing your website with content strategy and a facelift

    Mark Hoban
    30 Jun 2014 | 7:00 am
    There’s a lot that can happen to your web traffic. But what happens when you’ve tried everything and nothing seems to bring your numbers back? You’ve considered the  Algorithm Changes. You’ve taken care of the handful of dead links you had holding you back. You even re-wrote some content that could have been better, but nothing seems to work.   Sound like a familiar situation?  We’ve all been there. But before I start, let me get this out of the way now: the whole point of this post isn’t to throw out industry terms or regurgitate information you…
  • office thoughts: a moment of solidarity for the chicago cubs

    Mark Hoban
    27 Jun 2014 | 8:00 am
    With the USA advancing to the knock-out round of the World Cup, we got to thinking about some of the biggest underdogs in the sporting world. With that in mind, did you know the last time the Cubs won a world series was in 1908? (As an office full of Red Sox fans, we know how it feels to hold it down at the bottom of the barrel. Really, we do.) So, to provide some perspective…. what  did the world look like the last time our hapless friends in the Windy City won the world series?  Let’s take a look… January, 1908 The first New Year’s Ball dropped in Times Square and…
  • so you want to be a developer?

    Cameron Audet
    19 Jun 2014 | 9:00 am
    Do you find yourself asking where do I begin in web development?. If you are like me and get easily distracted click here for the short version This is the first post in my series of cheat sheets for anyone looking to start developing websites professionally. I look forward to your questions and sharing ideas with you. the basic process. Register domain and get a web host. Write code. Upload pages to server. Point domain name to server and view your website Of course this is assuming you have a designer and you are given a layout of what the page should look like. If not then you need a…
  • what’s the big deal with rebranding?

    Mark Hoban
    17 Jun 2014 | 9:41 am
    Netflix went white today. Which brings to mind many of the other high-profile re-brands we’ve all encountered in the last couple of years. As unabashed Netflix addicts and designers, we’d love to know what you think about the new design.  Personally, I like it. But read on for a list of the most public (and in some cases, disastrous) rebranding campaigns from the last couple of years. Let’s not forget, Netflix already tried rebranding once with Qwikster — the company’s solution to separate its streaming service from its “red envelope” mail…
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    Digital Marketing Tips for Small Businesses | WooRank Blog

  • 20 Mobile Analytics Tools For Mobile Website And Apps

    Divi Fernando
    20 Aug 2014 | 11:30 pm
    With rapidly changing technology and from the way people access the internet via mobile more than PCthere arises an increasing demand for detailed analytics for mobile websites and apps. After you have created a mobile site and successfully redirected your mobile visitors to your mobile site, you need more information that tells you how fruitful the redirect is. And if you have a mobile app, you need to know the line of events that happen after a user downloads your mobile app. Today we are going to talk about some of such popularly used mobile web analytics tools  and mobile app…
  • Panda? Penguin? Hummingbird? A GuideTo Feared Google’s Zoo

    Karol K
    17 Aug 2014 | 11:36 pm
    It’s believed that Google makes as many as, wait for it, 600 changes to its algorithms every year. That number is kind of shocking, especially considering the fact that we don’t even hear about most of those changes.For example, right now, people are mainly worried by just three: Panda, Penguin, and Hummingbird (plus their iterations). So, what gives? What’s behind this whole Google’s zoo, and why should we care? What’s “An Algorithm” Anyway? If you’re craving a traditional boring definition then here it is. For the rest of us, let’s just…
  • List Of 50 Free Social Media Tools

    Divi Fernando
    13 Aug 2014 | 11:30 pm
    It is always exciting to use online tools for your business especially when they are worthwhile and free. In the past we have discussed about many such tools in posts such as 10 free tools to track social media marketing success and 10 free Twitter tools. Today, however, we are going to club all the free social media tools that are actively being used by social media marketing pros as well as social media marketing beginners. This list is an extensive and categorized list of 50 free social media tools. The categories are as follows: Social Media Monitoring Tools Video Tool Infographics Tool…
  • Why Your Google Analytics Bounce Rate Is Wrong

    Paul Boyce
    10 Aug 2014 | 11:33 pm
    When we launched our our new Landing Page, we were surprised to see our Bounce Rate exceeding 80%. So we started digging and discovered that the problem wasn’t our landing page, but how Google Analytics collects the data! This post explains how Google Analytics calculates your Bounce Rate, why Bounce Rate matters for SEO, and what you can do to fix it. So, Why Do You Want An Accurate Bounce Rate? Your Bounce Rate is one of the factors that can affect your SEO page ranking. Low quality web pages tend to have higher Bounce Rates because Google sees visitor lack of engagement as a…
  • Top 9 Dilemmas Of International SEO And How To Overcome Them

    Divi Fernando
    6 Aug 2014 | 11:30 pm
    So you decided to serve your business in multiple countries. Fortunately for you, in this time and age, you do not need to be a multinational huge company to be able to cater to multi-cultural audiences. All you need is a website that caters to country-specific audiences, just like WooRank does. But what is it that makes you equally popular in all your target consumer countries? It is nothing but International SEO. International SEO means to be able to compete with the local businesses on local SERPs even if your business is not physically present in that location. These search engines…
 
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    SunAura Technologies Blog

  • AdWords Introduces Product Ratings for Product Listing Ads

    Anurag G
    6 Aug 2014 | 9:37 am
    On 29th of July, Google AdWords added a new dimension to the world of advertising on the Internet – Product Listing Ads with product reviews. For those who don’t know Product Listing Ads; these are search ads that offer greater information about the product such as product image, price and the merchant name. Product Listing Ads with product reviews would help advertiser having good number of reviews of their products on their sites. These reviews should be genuine. Advertisers who don’t have reviews will miss the advantage of new feature introduced by Google AdWords. This…
  • Tips for Successful LinkedIn Article Writing

    Anurag G
    31 Jul 2014 | 11:03 am
    LinkedIn is a leading professional social networking site in the world where you will find list of professionals from various industries. LinkedIn has many authentic users than any other social networking sites. Publishing articles on LinkedIn was a hot topic in February. LinkedIn is now officially made article publishing platform publicly available before few months. This facility is used to improve user’s credibility and content. LinkedIn has not given article publishing option to all users. You need to send a request to LinkedIn with authentic profile then their editorial team verifies…
  • How to Use Twitter to Increase Newsletter Sign-Ups?

    Anurag G
    26 Jul 2014 | 6:36 am
    Twitter is one the best social networking sites in the world. Twitter allows you to connect user with just hashtags; you can directly interact with users which is advance marketing technique. Twitter is now becoming popular social media marketing site in India. Newsletter is a popular marketing tool. The fan who reads your newsletter is your most valuable resource. They are the one who make your brand popular.  You can use newsletters for blog, events, news etc but building mass number of audience is a tough task. Twitter newsletter is one marketing tool which you can increase your…
  • Boost Traffic to Your Blog with Content Marketing

    Anurag G
    18 Jul 2014 | 9:53 am
    Marketers continue to invest more time and money in content marketing across the world. It is important to create quality content but sometimes marketers fail to do market their content in a proper way that defeats the purpose of creating useful content. When you create content, it should be seen and shared. Don’t create content just for posting on the Internet. Any content that lies unread does not serve any purpose.  You can easily understand if people are interested in the content you post by reading their comments and tones of expression.  Sometimes,  a good piece of content lies…
  • How to optimize PPC Campaigns?

    Anurag G
    12 Jul 2014 | 9:17 am
    Running a PPC campaign is a tough task as you are required to spend considerable amount of time to optimize your campaigns. PPC campaigns are executed in real-time and you have complete control over them through Google AdWords Tool.  Setting up a PPC campaign needs lot of research in terms of keywords, Google display site, targeted audience, landing page design, text ads, targeted area and various other elements.  Earlier, the dependence on SEO was greater as AdWords only allowed one or two sponsored listings on search result page.  However, things have changed now and most of the times…
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    SEOAsh

  • Are You Using PPC As Part Of Your Online Strategy?

    SEOAsh
    19 Aug 2014 | 1:52 am
    The Adwords adverts displayed when searches are made on Google are clicked by around 35% of users making this a very significant area in terms of traffic. Our clients who use Pay-Per-Click consistently make profits each month from advertising on Google Adwords. In general, a properly structured Adwords campaign can produce a conversion rate similar to the organic search traffic of a web site. A new campaign will typically make a loss during the initial set up stage (usually 2 – 4 weeks) while we evaluate the profitability of different keywords and advert groups. However, once the campaign…
  • 4 top tips on how to get published in order to land a creative writing job

    SEOAsh
    19 Aug 2014 | 1:48 am
    If you want a job in creative writing you almost certainly need a portfolio of work – it’s inevitable that employers will want to see examples of your work before taking you on as a writer. But how do you get a portfolio of published writing if you’ve never worked in writing before? Further still, how can you really impress an employer with your portfolio? I decided to ask a group of published authors what tips they had to offer: Holly: it pays to be connected “Go to writers’ events like literary festivals, readings and seminars. Try and get in with the organisers rather than the…
  • Free Website Auditor

    SEOAsh
    31 Jul 2014 | 6:00 am
    Your browser does not support iframes. visit www.WooRank.com to make website reviews. The post Free Website Auditor appeared first on SEOAsh.
  • Our Web Design Process

    SEOAsh
    29 Jul 2014 | 7:33 am
    How We Handle a Web Design Project A lot of prospective clients come to us with no real clear idea of the process that we go through when designing and building a website. This is understandable – an end client will have only one thing in mind: They want a website that does certain things and generally-speaking, they’ll want it as soon as possible. Consultation, Costing, Design, Code, Content, Launch Every web project that we undertake has six distinct “stages” to it. We follow these stages with distinct cut-offs between them because it allows a client enough time to make up their…
  • 5 things a digital agency needs

    SEOAsh
    29 Jul 2014 | 7:07 am
    In this post I want to talk about a few things that we have found vital to ensuring everyone works to their full potential and has a happy time in our office. Comfortable Chairs Let’s face it, you spend more time sat in your office chair than doing pretty much anything else. If they’re not comfortable, you’re not going to be happy. Good office chairs can be expensive but there are a few cheap gems floating about. We actually managed to beg and borrow the ones we have in our office but I’ve recently gone on a hunt for some more as we’re quickly running out as the office fills up.
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    El Dorado SEO

  • Pigeonholed: How to Avoid Google’s Algorithm Wrath!

    Christopher Arnell
    13 Aug 2014 | 9:57 am
    Anyone who has ever dealt with a persistent pigeon problem knows that as soon as you find one method of deterring them, the pigeons find another way to make a nuisance of themselves. If you’ve been working with SEO and local SEO in particular recently, you might have had that same feeling of continually solving one conundrum only to have Google change things up again and send you in search of yet another solution. It seems fitting then that latest Google algorithm update has been dubbed Pigeon after those pesky urban dwellers. However, as with every Google update, there is a logic…
  • Why Local SEO Matters

    Christopher Arnell
    9 Aug 2014 | 8:45 am
    You may feel that you have finally started to use SEO effectively for your business, but now you’re being told that you need to pay attention to local SEO as well. Keeping abreast of SEO can be frustrating for a business owner, but the rewards that can be reaped from local SEO make learning more about it worth your time. If you’re already familiar with SEO, then learning how to localize your results should not be too difficult. If you’re just starting to explore SEO, you can teach yourself about local SEO in tandem with learning about SEO as a whole. If a significant part of…
  • Appetite for Construction: Building a Search Engine Optimized Website

    Christopher Arnell
    4 Aug 2014 | 7:05 am
    Most people think of SEO as being about keywords, but there is far more to building a website with strong SEO. In fact, relying on keywords to the exclusion of anything else will have the opposite effect. Google will penalize sites that practice keyword stuffing, have poor content and offer a poor user experience. That user experience is key. One thing to keep in mind about SEO is that it is ultimately about the user. Google is working to ensure that users get more targeted search results to the best content on the web, so one aspect of SEO best practices is to ensure that the site has…
  • Malware Infection Wreaking Havoc on WordPress Sites

    Christopher Arnell
    25 Jul 2014 | 12:05 am
    My site was hit last Thursday by a very intense Malware infection. What I have learned and implemented over the last few days has been daunting yet very educational.  I noticed the first signs of trouble on Thursday but after further investigation I thought I had the issue handled and that it was only a buggy plugin. After the plugin was removed, wordpress seemed to function properly. I went about my business thinking everything was ok. Note to reader: I am an SEO Consultant and Online Marketer. My Virus and Malware hunting skills are ok but certainly not at expert level. I am a mid-level…
  • Helping Roseville’s Dancing Man

    Christopher Arnell
    16 Jul 2014 | 11:08 pm
    One of the things that I have learned since becoming friends with Clifford is how easy it is for people to slip through the social safety nets. The amount of paperwork and bureaucracy is often times overwhelming even for the most astute individual who may fall on hard times for one reason or another. With Clifford being mentally and physically disabled, it adds a whole layer of extra challenges. He did not have to become homeless. If there was one person in his life watching out for him, just a little, he would have been able to reconcile his financial issues and keep his apartment. The…
 
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    Linkody's Blog

  • Top Reasons why you Need to Check your Website’s Backlinks

    George Mathew
    18 Aug 2014 | 9:11 am
    Do you have a website and looking for ways to get more traffic? One of the ways to get better ranking and more traffic is by building backlinks to your website. Contrary to what Google wants us to believe, backlinks haven’t lost any of their might and are still a strong indicator of site quality. Links from reputed and well-ranked sites will improve the ranking of your site. However, as you look for ways to gain more traffic through backlinks, you need to be aware of certain things. Times have changed and the wrong backlinks can also cause a disaster. This is why it is important to check…
  • Google’s Pigeon Update: What does it mean for the SEO world?

    George Mathew
    11 Aug 2014 | 7:00 am
    Google recently unveiled the Pigeon update to its search algorithm, engineered to improve local search. The name Pigeon has been coined by the folks over at SearchEngineLand and not Google itself. Google, in reality, has not even indicated that there has been an update. However, fluctuations in the SERPs and other tell-tale signs have led us to conclude that there has been a major update. This update is expected to strengthen the ties between organic and local search indicators as well as deliver improved accuracy over location rankings. This update aims to provide local search results that…
  • 30 amazing tools to make your blogging life easy

    George Mathew
    22 Jul 2014 | 5:00 am
    In order to be successful in blogging, you need to treat it as a business. However, to run a business, you need the right set of tools because you can’t do everything alone. I have collected some of the best known tools that will help you run your blog in the most efficient manner. Many of these are free, a few are paid but well worth the price. Let’s dive in. WordPress This is seriously the best tool for blogging ever. For two years I was stuck with Blogger and then I finally made the shift to WordPress. WordPress is monstrous counting all the goodies that it has to offer. There are…
  • 7 days SEO penalty recovery case study

    François Louis Mommens
    16 Jul 2014 | 9:06 am
    On Monday, we got hit by a brutal Google SEO penalty. The number of impressions went down by a factor of 100 overnight. On Friday the next week, the penalty was removed and the number of impressions went back to it’s previous level. The penalty lasted exactly 7 days. Just after being penalized, shocked and dumbfounded I vented my frustration through a diatribe against Google. (see A rant about Google’s tyranny) Then it was time to think of what could have triggered the penalty. There was no message in WT, so this was obviously an algorithmic one. A first quick check with Panguin…
  • White hat ways to build great backlinks quickly

    George Mathew
    11 Jul 2014 | 6:05 am
    White hat and quick doesn’t seem to go hand in hand. The old adage has been to that if the links are built quickly the techniques used are Black hat. One cannot do without backlinks in order to rank the sites. So, how do you achieve them quickly? Let’s go over some methods that will help you build links in the white hat fashion and wouldn’t take a year. Spy your competition for great backlinks If your competition is a spot higher on the SERPs than you, they must be doing something right with their link building (or something gross). (See How to Identify and Remove Bad Backlinks?) The…
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    VTNS Solutions Blog

  • Case Study: One A/B Testing That Can Improve Your Email Open Rate

    Adegboye Adeniyi
    15 Aug 2014 | 6:50 am
    You must have known that one way to further build trust, long time relationship and sell more of your services or product is to invest in email marketing. Email marketing or what is known as permissive marketing has been a practice that has existing for long and it has been proven to have the highest conversion rate. When a web visitor comes into contact with your website and subscribe directly to your newsletter or indirectly through an offer on your website, they invariably share with you one small but crucial part of their life with your; their email address. By giving their email in…
  • How Much Does SEO Cost

    Adegboye Adeniyi
    28 Jul 2014 | 1:38 am
      One of the most crucial decisions you will have to make as you begin to promote your business online is to determine how much of your marketing funds you should invest in search engine optimization. SEO unlike other forms of online marketing like the Google adwords, social media marketing and email marketing does not have a clear price list or standard cost. Take Facebook ads for instance. You can decide to follow their advice and start your marketing campaign with as little as $1 a day or if you intend to use email marketing, you can sign up with mailchimp and pick a price plan of $20…
  • 6 Reasons Why You Should Quit Blogging

    Adegboye Adeniyi
    15 Jul 2014 | 8:35 am
    Lot of business started blogging without fully understanding that inbound marketing can take a lot of time and effort. The whole process begins with generating ideas for your blog topic, finding the appropriate image to go with each blog post and getting readers to visit your blog. When you finally get readers to your blog, you want to make them keep coming back so they can become a repeat visitor. It is only repeat visitors that turn into paying customers. All this seems enticing and interesting but you have been blogging for over a year now and all the promise traffic and leads are nowhere…
  • How Long Will It Take to See Results From Search Engine Optimization?

    Adegboye Adeniyi
    12 Jun 2014 | 8:35 pm
    I want to sign an SEO Contract with you but I want to know how long I need to wait before my website is listed on the first page of Google as a measure of the result of your Search Engine Optimization? Is it possible to pay Google so that they place my website on their first page? My boss needs to see that this SEO thing is working? We need to sell more of our products so how soon can I get my website to the first position of Google since I heard my sales will increase if my website is listed? When do I really start seeing my SEO result so I can move on to other things? These question phrased…
  • Why SEO Guarantee is A Scam

    Adegboye Adeniyi
    12 Jun 2014 | 4:28 am
    This might be my shortest post yet but I just had to share this with everyone. You hear quite often that the weather is not something to rely on. Nothing changes as much as it. The SEO industry is one of the most unpredictable industry and this is deliberately so. Google doesn’t want you to know what you need to do to get first page ranking so they keep their ranking factors a close secret. If there was a secret sauce everyone will be doing it and the game becomes un-interesting and un-attractive. This is deliberating so and we SEO’s love. I just got off a long call that involves…
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    Weblinx News

  • No Need to Worry About Duplicate Content When Using Mobile Sites

    Marcus Slinger
    21 Aug 2014 | 3:49 am
    Mobile websites are incredibly important nowadays, however, there are many SEOs and webmasters out there who are concerned about the issues that they could potentially cause when it comes to duplicate content. When going responsive, or using the same URL, your duplicate content worries can vanish completely, however, not everyone is going down this route, some people are instead choosing to go down the “m.” road. For example, instead of us keeping the URL “www.weblinxlimited.com”, we would us “m.weblinxlimited.com.” John Mueller of Google said the following within a Google…
  • Google Guideline Update, Google Go After Guest Blogging Sites Again

    Marcus Slinger
    15 Aug 2014 | 1:23 am
    Yesterday Google rather quietly updated their webmaster guidelines and it took a while before anyone actually noticed this. Within the “little or no original content” section of the website they added an example reference for “Low Quality Guest Blog Post.” With Google concentrating on low quality content so much recently I don’t think anyone would be surprised to see manual actions for guest blogging, nothing link specific, but content specific penalties. Below you can screenshots of the page before and after the edit: After: Google have gone after those using guest blogging for…
  • Refreshing The Penguin Algorithm Is Not So Easy!

    Marcus Slinger
    14 Aug 2014 | 4:16 am
    As many of you may know by now, it has been a very long time since the penguin algorithm has been updated or refreshed, with over 10 months since the last refresh. However, the sad part about this non updating algorithm is the fact that many Webmasters who have spent the last 10 months trying to fix their websites are in a sort of box, waiting for their website to rank once again. There are many people out there who own websites that are suffering massively and many businesses who simply cannot sustain their payroll with such a hit on their website, in fact some of the smaller shops and…
  • A Google Update Has Happened Once Again (Allegedly)

    Marcus Slinger
    12 Aug 2014 | 1:30 am
    We have seen significant signs over this past weekend about a possible update that was pushed out, this was first spotted when some chatter was seen within the WebmasterWorld forums. The Chatter was also sent via emails to each other, which normally consisted of screenshots, alongside the tracking tools seeing some kind of spike. This mentioned update seemed to happen on either August 8th or 9th and it continued over the weekend. Below you can see some quotes that came from the WebmasterWorld thread: Alongside the quotes, you can also see some screenshots from the various automated tools out…
  • Sandbox in the Mainstream

    Marcus Slinger
    1 Aug 2014 | 1:14 am
    You may remember, around a month ago, there was some early discussion within the Blackhat SEO Communities about a possible new sandbox update, which if true would be known as Sandbox 2.0. This sandbox update that people have been talking about would target the churn and burn websites and stop them ranking well. Well, this conversation, which previously only happened within Blackhat forums, is now creeping its way into the more mainstream SEO forums. As was stated back then, Google sandbox was a term which was thrown around in 2004 when SEOs and Webmasters noticed that their brand new websites…
 
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    Avanti Vision Digital Marketing Blog

  • The Top 5 Questions Asked About Inbound Marketing

    12 Aug 2014 | 7:00 pm
    This post addresses the top 5 questions asked about inbound marketing.  
  • Google's Summer Updates Shake Up Local Search, and Rich Snippets

    8 Aug 2014 | 9:00 am
    As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google. In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location. 
  • Video SEO & Why You Should Consider It?

    4 Aug 2014 | 7:47 am
    You’ve probably heard the term SEO or Search Engine Optimization thrown around quite a bit these days. It’s the constantly changing process of getting your website found by search engines such as Google, Bing, Yahoo and others.
  • Length Does Matter When It Comes to Video

    30 Jul 2014 | 6:02 am
    We get a lot questions about video. The most frequent questions is: what is the best length for my video? Length matters when it comes to video. Every video should have a specific purpose for its intended audience and the videos should focus on quality content that is: visually appealing, engaging educational enough to hold peoples attention.
  • Digital Marketing VS Print Marketing Spend

    27 Jul 2014 | 11:03 am
    The print vs digital debate has been ongoing for several years now. We’re now at the tipping point and beginning to see the shift in this marketing industry. Just take notice of how many people are using their smartphones, tablets or computers daily to search for products or services and the decline in reading a newspaper, magazine or junk mail.
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    iRISEmedia.com

  • 10 Reasons Why There’s No Engagement on Facebook

    Alex Noudelman
    21 Aug 2014 | 10:26 am
    Like in the final scene of The Social Network, you keep hitting the refresh button, certain your latest Facebook ad campaigns will attract fans. Yet there’s been no response or engagement. Completely mystified, you wonder why no one’s engaging or liking your posts or Facebook page. Here are ten areas in which you may need to touch up on your social media marketing skills. 1. Asking questions that are too broad or too personal Open-ended questions come across as rhetorical, and if they’re too personal, they’re quite easy to misunderstand. Instead, ask specific or multiple choice…
  • Top 10 Surprising Facts about Google

    Alex Noudelman
    20 Aug 2014 | 10:46 am
    Everybody in the online marketing industry knows that Google was created by Stanford Ph.D. students Larry Page and Sergey Brin who now happen to be multi-billionaires. But did you know that Google’s first storage device was built using LEGO? Or that Google’s first investor wrote a $100,000 check even before the company actually existed? Here we present to you the Top 10 Surprising Facts About Google:
  • New Google Services For Children Under the Age of 13

    Alex Noudelman
    19 Aug 2014 | 2:41 pm
    Kids who want to use Google services may no longer have to lie about how old they are. The largest search engine in the world is reportedly planning to add specific accounts for users under the age of 13. Currently, it does not allow users to sign up unless they are at least 13 years old. That’s because the Federal Trade Commission has strict privacy rules for children, requiring parents to provide verifiable consent in the form of a phone call, printed consent form, or a credit card transaction. The company’s new effort is somewhat driven by parents who are already trying to sign their…
  • How to Request an Online Review from a Customer

    Alex Noudelman
    18 Aug 2014 | 9:00 am
    You’ve noticed that your competitors have reviews on sites like Yelp and Google+. Other than recruiting staff and friends to write reviews for you, you wonder how you can get customers if you don’t have a lot of online reviews for your business. If your sales are focused on getting traffic from online marketing, it’s much tough to compete if you don’t have any reviews. A recent survey revealed that most Americans deny that social media marketing influences their purchasing decision. But a majority of shoppers admit that they trust online reviews and have been influenced by them when…
  • Social Media News – A Glitch in Facebook Messenger App

    Alex Noudelman
    15 Aug 2014 | 1:01 pm
    If you are one of those Facebook users who are irritated over Facebook messenger, the new app launched two weeks ago, there is a way out. Many Facebook users are irritated and are genuinely concerned over security issues. If you read the Android Terms of Service (which most people don’t), you’d discover that the app requests a number of apparently invasive permissions, including the power to call phone numbers and send texts without your permissions. Here are a couple of permissions that we thought were worth mentioning: • Change the state of network connectivity • Call phone numbers…
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    Red Giant Digital | Creative Marketing Agency

  • REPORT: Ads Are Coming To Snapchat

    Kyle Hilton
    20 Aug 2014 | 1:08 pm
    Yesterday, The Wall Street Journal reported that Snapchat, the app famous for destroying your message instantly after being viewed by the recipient, is set to enable news, video clips and, most significantly, advertisements on its platform. With even the largest social media giants still battling to ensure reliable revenue streams through their service, it would appear as though Snapchat […] The post REPORT: Ads Are Coming To Snapchat appeared first on Red Giant Digital | Creative Marketing Agency.
  • Getting That Guest Post with Facebook

    Marius Fermi
    12 Aug 2014 | 12:11 pm
    You’ve got that dream place that you’d love to write a guest post for, the place that is the sanctuary for your ideal reader, the place where you know the audience will seize what you have to give. You’ve reached out to them but your emails are just not being answered. Try this strategy: Whilst reaching […] The post Getting That Guest Post with Facebook appeared first on Red Giant Digital | Creative Marketing Agency.
  • 5 Social Platforms Worth Doubling Down for Food Marketing

    Marius Fermi
    12 Aug 2014 | 12:08 pm
    Whether you’re a #foodie or a food-orientated business, social media is now a fantastic place to share and indulge in your passion. It seems that you don’t have to be chowing down to enjoy food – now you can just look at it online. Food lovers are always looking for ideas and inspiration to make […] The post 5 Social Platforms Worth Doubling Down for Food Marketing appeared first on Red Giant Digital | Creative Marketing Agency.
  • Why Video Is Your Greatest Marketing Weapon

    Kyle Hilton
    12 Aug 2014 | 12:05 pm
    Consumers want to engage with the people behind the brand, more so now than ever before. Richard Branson, Steve Jobs and Bill Gates are three of the most recognisable figures in business because they became the face of their companies and made themselves synonymous with creativity, innovation and success. More than that, they gave consumers a person to trust […] The post Why Video Is Your Greatest Marketing Weapon appeared first on Red Giant Digital | Creative Marketing Agency.
 
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