SEO (Search Engine Optimization)

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  • The Marketing Department of the Future

    Moz Blog
    24 Feb 2015 | 4:16 pm
    Posted by SamuelScott My first marketing job was in porn. After leaving my journalism career and having studied marketing in an M.B.A. program in Boston, I moved to Israel some years ago to pursue a marcom career in the so-called "Startup Nation." My first job, however, turned out to be at a pornography website that broadcast live "shows" for $1 a minute. Yeah, it's a little embarrassing. But I learned a lot – about what not to do. Every day, I would write fake porn stories that would be stuffed with keywords and then published on an "independent" site with links to the main…
  • Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Barry Schwartz
    26 Feb 2015 | 10:58 am
    Google's mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever. The post Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking appeared first on... Please visit Search Engine Land for the full article.
  • Mobile Search Spend Share to Reach 83% by 2018

    Search Engine Watch
    Mike O'Brien
    26 Feb 2015 | 3:24 pm
    Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported.
  • Does Yelp Really Matter?

    Search Engine Watch
    Yuyu Chen
    26 Feb 2015 | 1:30 pm
    In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?
  • 15 SEO Best Practices for Structuring URLs

    Moz Blog
    23 Feb 2015 | 4:18 pm
    Posted by randfish It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. But, an important caveat before we begin: the optimal structures and practices I'll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an "it would be great if we could," not an "if we don't do things this way, the search engines will never rank us well." Google and Bing have come a long way and can handle a lot of technical challenges, but…
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    Moz Blog

  • Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage

    25 Feb 2015 | 2:06 pm
    Posted by Martijn_ScheijbelerThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Everybody remembers being in college, writing down activities in a logbook, hoping the hours they worked on a project were enough for a sufficient grade. After two years as an online marketer/SEO, I realized what makes writing down activities so important.  The intent of this post is to save you from making the…
  • The Marketing Department of the Future

    24 Feb 2015 | 4:16 pm
    Posted by SamuelScott My first marketing job was in porn. After leaving my journalism career and having studied marketing in an M.B.A. program in Boston, I moved to Israel some years ago to pursue a marcom career in the so-called "Startup Nation." My first job, however, turned out to be at a pornography website that broadcast live "shows" for $1 a minute. Yeah, it's a little embarrassing. But I learned a lot – about what not to do. Every day, I would write fake porn stories that would be stuffed with keywords and then published on an "independent" site with links to the main…
  • 15 SEO Best Practices for Structuring URLs

    23 Feb 2015 | 4:18 pm
    Posted by randfish It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. But, an important caveat before we begin: the optimal structures and practices I'll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an "it would be great if we could," not an "if we don't do things this way, the search engines will never rank us well." Google and Bing have come a long way and can handle a lot of technical challenges, but…
  • Building Online Marketing Strategies for Small Businesses

    22 Feb 2015 | 4:15 pm
    Posted by MorganChessman Building marketing strategies for small businesses is one of my favorite things. In my first marketing role, I worked in the marketing department for a small company before moving on to Distilled, where I've been lucky enough to continue working with small businesses that have enormous potential. Despite the various industries, locales, and personalities, one of the prevailing similarities between them is that small businesses often don't position their company or use the web as effectively as they could. While this is partially due to the time and resource crunch…
  • Driving Traffic from Facebook - Whiteboard Friday

    19 Feb 2015 | 4:16 pm
    Posted by randfish Facebook sends a remarkable amount of traffic, but there's a lot of confusion around both just how much and (perhaps more importantly for our work) how we can optimize our work to take advantage of it. In today's Whiteboard Friday, Rand clears up some of the statistical noise and offers 10 tips for optimizing your Facebook traffic. For reference, here's a still of this week's whiteboard!Video transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to talk a little bit about Facebook. Facebook has been growing massively. It sends…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: Google Mobile Ranking, Search Data & AdWords Quiz

    Barry Schwartz
    26 Feb 2015 | 2:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Mobile Ranking, Search Data & AdWords Quiz appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking

    Barry Schwartz
    26 Feb 2015 | 10:58 am
    Google's mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever. The post Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking appeared first on... Please visit Search Engine Land for the full article.
  • The Hardest AdWords Quiz You’ll Ever Take

    Larry Kim
    26 Feb 2015 | 7:20 am
    You think you're an AdWords expert, but we're betting you can't score 100% on columnist Larry Kim's quiz! The post The Hardest AdWords Quiz You’ll Ever Take appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • SMX West Starts Next Tuesday; All Access Conference and Free Expo+ Passes Still Available

    Search Engine Land
    26 Feb 2015 | 6:55 am
    Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest... Please visit Search Engine Land for the full article.
  • The Importance Of Search Data In Your Marketing

    Alistair Dent
    26 Feb 2015 | 6:00 am
    When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks. The post The Importance Of Search Data In Your Marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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    SEO Book

  • Responsive Design for Mobile SEO

    Aaron Wall
    26 Feb 2015 | 3:49 pm
    Why Is Mobile So Important? If you look just at your revenue numbers as a publisher, it is easy to believe mobile is of limited importance. In our last post I mentioned an AdAge article highlighting how the New York Times was generating over half their traffic from mobile with it accounting for about 10% of their online ad revenues. Large ad networks (Google, Bing, Facebook, Twitter, Yahoo!, etc.) can monetize mobile *much* better than other publishers can because they aggressively blend the ads right into the social stream or search results, causing them to have a much higher CTR than ads on…
  • You Can't Copyright Facts

    Aaron Wall
    11 Feb 2015 | 6:16 pm
    The Facts of Life When Google introduced the knowledge graph one of their underlying messages behind it was "you can't copyright facts." Facts are like domain names or links or pictures or anything else in terms of being a layer of information which can be highly valued or devalued through commoditization. When you search for love quotes, Google pulls one into their site & then provides another "try again" link. Since quotes mostly come from third parties they are not owned by BrainyQuotes and other similar sites. But here is the thing, if those other sites which pay to organize and…
  • Mozilla Firefox Dumps Google in Favor of Yahoo! Search

    Aaron Wall
    19 Nov 2014 | 4:03 pm
    Firefox users conduct over 100 billion searches per year & starting in December Yahoo! will be the default search choice in the US, under a new 5 year agreement. Google has been the Firefox global search default since 2004. Our agreement came up for renewal this year, and we took this as an opportunity to review our competitive strategy and explore our options. In evaluating our search partnerships, our primary consideration was to ensure our strategy aligned with our values of choice and independence, and positions us to innovate and advance our mission in ways that best serve our users…
  • Peak Google? Not Even Close

    Aaron Wall
    16 Nov 2014 | 7:57 am
    Search vs Native Ads Google owns search, but are they a one trick pony? A couple weeks ago Ben Thompson published an interesting article suggesting Google may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than online search ads. According to Forrester, in a couple years digital ad spend will overtake TV ad spend. In spite of the rise of sponsored content, native isn't even broken out as a category. Part of the issue with native advertising is it can be blurry to break out some of it. Some of it is obvious, but falls into multiple categories, like video…
  • How Does Yahoo! Increase Search Ad Clicks?

    Aaron Wall
    11 Nov 2014 | 5:57 am
    One wonders how Yahoo Search revenues keep growing even as Yahoo's search marketshare is in perpetual decline. Then one looks at a Yahoo SERP and quickly understands what is going on. Here's a Yahoo SERP test I saw this morning I sometimes play a "spot the difference" game with my wife. She's far better at it than I am, but even to a blind man like me there are about a half-dozen enhancements to the above search results to juice ad clicks. Some of them are hard to notice unless you interact with the page, but here's a few of them I noticed... Yahoo Ads Yahoo Organic Results Placement top of…
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    Search Engine Journal

  • Is This The Peak of Podcasting? [SPONSORED] by @lauracruzspeaks

    Laura Cruz
    26 Feb 2015 | 12:17 pm
    This is a sponsored post, the data mining of which was done by the SimilarWeb team, using the SimilarWeb PRO platform. I mentioned to someone in conversation last week that I was interested in starting a podcast. Their reaction was, “Does anyone still listen to those?” Personally, I like to listen to podcasts, and there are a wide range of interesting industry shows out there. Yet, I had some questions: Is podcasting a viable form of marketing? And are they worth my time to start one? Has podcasting already reached its peak? According to Edison Research: “Podcasts continue to be…
  • Google To Use Mobile Usability As A Ranking Factor In Mobile Search Results by @mattsouthern

    Matt Southern
    26 Feb 2015 | 11:35 am
    Google dropped a major announcement today stating that, as of April 21st, the search giant will be extending the use of mobile-friendliness as a ranking signal throughout mobile search results. This change will affect worldwide mobile search results in all languages, and Google says it will have a “significant” impact. This marks Google’s much anticipated step towards delivering primarily mobile-friendly sites in mobile search. If you follow Google changes closely, the signs had been building up over the past few months. Google hinted at this back when it introduced an official set of…
  • Google Is Bringing Paid Search Results To The Google Play Store by @mattsouthern

    Matt Southern
    26 Feb 2015 | 10:18 am
    Google announced this morning that its bringing a familiar feature from Web search over the Google Play Store: paid search results for mobile apps. Mobile app developers will now have the ability to pay to promote their app on the Google Play store and have it prominently featured when people are searching for apps within that category. Here’s an example of how it will look: Google Play search ads will initially begin as a pilot program. A limited group of advertisers, who are already running Google search ads for their apps, will be able to use this feature first. Ads […]The post Google…
  • Twitter Now Has An Official WordPress Plugin, Here’s What It Does by @mattsouthern

    Matt Southern
    26 Feb 2015 | 9:18 am
    Twitter just launched its very first official WordPress plugin, which combines several features previously available through third party apps such as the ability to embed tweets, and the ability to embed videos uploaded directly to Twitter. If you’re thinking “Wait, doesn’t WordPress already have the ability to embed tweets?” — Yes, you’re absolutely right. The difference with this plugin is that you can now embed them and customize them to blend in with the rest of your site’s theme. Using WordPress’s native ability to embed tweets you’re stuck with the default color…
  • 6 Ways To Keep Your Readers Coming Back For More Content by @JuliaEMcCoy

    Julia McCoy
    26 Feb 2015 | 5:38 am
    While there is a lot of content out there, there is still plenty of room to add your own voice and create a wave in the noise.The post 6 Ways To Keep Your Readers Coming Back For More Content by @JuliaEMcCoy appeared first on Search Engine Journal.
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    Bruce Clay, Inc. Blog

  • Unprecedented Google Announcement of a Mobile-Friendly Algorithm Change

    Robert Ramirez
    26 Feb 2015 | 5:30 pm
    Unprecedented Google Announcement of a Mobile-Friendly Algorithm Change was originally published on, home of expert search engine optimization tips. This is a huge announcement, guys. Circle your calendars – April 21, 2015. Google made an announcement today regarding their mobile search algorithm. In an unprecedented move, they have announced the exact date that they intend to change their mobile organic SERP algorithm to more heavily weigh “mobile friendliness” as a ranking signal. That date is April 21. Here’s an excerpt from the announcement on the Google…
  • Enter Eric Enge’s World: Stone Temple Consulting CEO Talks SEO #SMX Series

    Kristi Kellogg
    26 Feb 2015 | 11:36 am
    Enter Eric Enge’s World: Stone Temple Consulting CEO Talks SEO #SMX Series was originally published on, home of expert search engine optimization tips. Eric Enge, CEO of Stone Temple Consulting, has been an SEO force since 1997. He’s a co-author of “The Art of SEO,” has a popular YouTube channel, and has written digital marketing articles for major publications such as Forbes, Search Engine Land, and Search Engine Watch, among others. Next week, he’ll be speaking in two Search Marketing Expo (SMX) sessions: “The Growth of Direct Answers: How…
  • Fired Up for Links? So is Rae Hoffman #SMX Speaker Series

    Kristi Kellogg
    25 Feb 2015 | 11:48 am
    Fired Up for Links? So is Rae Hoffman #SMX Speaker Series was originally published on, home of expert search engine optimization tips. In less than one week, digital marketers from around the world for Search Marketing Expo (SMX). Today, we’re excited to talk with one of SEO’s most fiery females and SMX speaker: Rae Hoffman, CEO of Pushfire and master of affiliate marketing and link acquisition. If you’re headed to SMX, you can catch her in “Penguin Penalty Prevention: Link Acquisition & Audit Techniques You Need To Know” on March 4.
  • ​Getting Things Done the Enterprise Way #SEJSummit Liveblog

    Virginia Nussey
    24 Feb 2015 | 3:47 pm
    ​Getting Things Done the Enterprise Way #SEJSummit Liveblog was originally published on, home of expert search engine optimization tips. Jeff Preston is the senior SEO manager at Disney Interactive. Disney Interactive includes the company’s websites, video games, mobile apps and more in the “Getting Things Done the Enterprise Way” session at Search Engine Summit in Santa Monica. Disney’s Senior SEO Manager Jeff Preston asks himself which Disney character exemplifies the kind of leader he wants to emulate. First, he shares the challenges of the…
  • Engaging Content Marketing for ‘Boring’ Industries #SEJSummit Liveblog

    Virginia Nussey
    24 Feb 2015 | 1:15 pm
    Engaging Content Marketing for ‘Boring’ Industries #SEJSummit Liveblog was originally published on, home of expert search engine optimization tips. On the stage is Mindy Weinstein, director of training at Bruce Clay, Inc. Mindy manages content development and SEO teams, and is also an author of two books on personal finance. She’s going to share her top three pieces of advice for creating content when brands are “boring” or topics not usually addressed in polite company. 3 Content Marketing Takeaways Develop Real-Life Stories Keep your Eyes Open…
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    Free Weekly Search Engine Optimization SEO News

  • Backlinks are dead, or are they?

    24 Feb 2015 | 6:36 am
    "Link building is dead" is something that you might have heard from several SEOs during the last few weeks and months. It's true that search engine optimization has changed a lot. But are links really not important anymore? Or are some people just drawing the wrong conclusions?
  • How long does it take to get a first page Google ranking?

    17 Feb 2015 | 6:36 am
    That's a question that we often hear. There is no general answer to this question. It depends on many different factors. This article helps you to get a realistic timeline for your SEO goals.
  • How not to lose a lot of money

    10 Feb 2015 | 6:36 am
    If your customers do not use the Internet, you don't need search engine optimization. If they do, you will lose a lot of money if you fail to optimize your site. Search engine optimization (SEO) is a basic investment that will have a big impact on your online success.
  • Seven reasons why people don't want to link to your website (plus solutions)

    2 Feb 2015 | 6:36 am
    If you want to succeed with your website, you have to decide how much you will spend on search engine optimization. As SEO is crucial to survive the fierce online competition, the question is not if you should invest in SEO but how much you invest. SEO can be very expensive. How can you get more for your money?
  • How much does SEO cost? How can you get more for your money?

    27 Jan 2015 | 6:36 am
    Links from other websites are extremely important if you want to get high rankings on Google. Unfortunately, it can be very hard to get good backlinks. Sometimes, your website itself is the reason why other people don't want to link to it.
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    SEO by the Sea

  • Google on Crawling the Web of Data

    Bill Slawski
    22 Feb 2015 | 1:26 pm
    A patent granted to Google this past fall explores how the search engine looks for patterns on Web pages to use to find facts on the Web to fill up Google’s data repository (Knowledge Base). I recently wrote a series of posts about Google collecting data to enable them to answer Direct answers. starting with … Continue reading Google on Crawling the Web of Data → The post Google on Crawling the Web of Data appeared first on SEO by the Sea.
  • Google Media Consumption History Patent Filed

    Bill Slawski
    19 Feb 2015 | 3:36 pm
    Google published a foreign patent at WIPO today that has an interesting perspective to it. When someone performs a search that involves a specific entity, their search may be influenced by the search engine’s knowledge of their past interactions with content involving that entity. For example, someone searches for “Justin Timberlake” and the search system … Continue reading Google Media Consumption History Patent Filed → The post Google Media Consumption History Patent Filed appeared first on SEO by the Sea.
  • How Google was Corroborating Facts for Direct Answers

    Bill Slawski
    11 Feb 2015 | 10:12 am
    When someone searches the web, and asks a question such as “what is the capital of Poland” or “what is the birth date of George Washington” a web search engine such as Google may not be very helpful in providing an answer if it provides a list of web pages that might answer that query … Continue reading How Google was Corroborating Facts for Direct Answers → The post How Google was Corroborating Facts for Direct Answers appeared first on SEO by the Sea.
  • Some Patents Behind Microsoft’s Personal Assistant Cortana

    Bill Slawski
    4 Feb 2015 | 7:06 pm
    In January, Microsoft introduced a new build of Windows 10, which it will be giving away for free for non-enterprise users running Windows 7 and Windows 8.1. One of the features on this update is a personal digital assistant that goes by the name Cortana. It’s one of the most anticipated features of the new … Continue reading Some Patents Behind Microsoft’s Personal Assistant Cortana → The post Some Patents Behind Microsoft’s Personal Assistant Cortana appeared first on SEO by the Sea.
  • All Hands on the Microsoft Holodeck: A Look at Some of the Hololens Patents

    Bill Slawski
    27 Jan 2015 | 3:39 pm
    I’ve written about some of the patents involved in Google’s Project Glass in the past, and very recently about the Google Ventures’ funded Magic Leap. Project Glass still exists, but it appears to now have new leadership and a new direction. And then seemingly out of nowhere Microsoft announces a pair of goggles that they’ve … Continue reading All Hands on the Microsoft Holodeck: A Look at Some of the Hololens Patents → The post All Hands on the Microsoft Holodeck: A Look at Some of the Hololens Patents appeared first on SEO by the Sea.
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    SEO Theory

  • .@googlewmc Mobile Usability Tool Fails the Test … AGAIN

    Michael Martinez
    26 Feb 2015 | 12:23 pm
    Today Google announced that effective April 21, 2015 their automated assessment of your site’s mobile-friendly usability will directly impact its mobile search results rankings. As a frequent mobile user I would normally welcome this news with open arms. The problem,…Read more →
  • New SEO Myths and Lies in 2015

    Michael Martinez
    26 Feb 2015 | 5:30 am
    Since the pseudoscientific brigade continues to publish false and misleading statements about really simple technical stuff, let’s just round up the latest SEO lies and myths for another round of debunkery. We have 10 months left in the year. Maybe…Read more →
  • Yes, Virginia, Link Building will Always be Good for Your Website

    Michael Martinez
    16 Feb 2015 | 4:02 pm
    John Mueller was recently asked, “Is there a link building – is link building in any way good … for Webmasters?” (I don’t recognize the person who asked the question.) His response to the question was: That’s a good question.…Read more →
  • Deconstructing the Hotpads Subdomain Move

    Michael Martinez
    7 Feb 2015 | 10:03 pm
    John Doherty posted a Tweet claiming that Hotpads’ move of its blog from subdomain to root domain was responsible for a 98% increase in traffic.  John Andrews, ever wary of egregious marketing claims, jumped on the Tweet and asked for an…Read more →
  • Subdomains vs Subfolders: What are the Facts on Rankings?

    Michael Martinez
    6 Feb 2015 | 7:24 am
    Once again the digital marketing world is being spoon-fed nonsense by Moz on the question of whether you should use subdomains or subfolders. One of the examples people are citing is a very poorly written case study by a company…Read more →
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    StepForth Web Marketing Inc.

  • SEO 101 Podcast – Episode 210 Feb 4th, 2014

    Sarah-Hannah Bedard
    4 Feb 2015 | 12:58 pm
    Ross Dunn and John Carcutt discuss  linkbuilding tactics, public hatred for Google Mapmaker, Quality Content Guidelines, Google Now Supports Crawling and Indexing Locale-Adaptive Web Pages, and Matt Cutts Talking About The Early Days At Google. This February 4th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes.  Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast – Episode 210 Feb 4th, 2014 appeared first on StepForth Web Marketing Inc..
  • SEO 101 Podcast – Episode 209– Jan 14th, 2014

    Sarah-Hannah Bedard
    14 Jan 2015 | 12:53 pm
    Ross Dunn and John Carcutt describe in detail why SEO can be spelled A.R.T. A = Authority Link Profile Social References/Engagement Local Citations R = Relevancy Keyword vs Topics (meaning) Content Content Types T = Trust Algos: Good vs. Bad Tactics Crawlability Technology/Mobile Podcast: Read More This January 14th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes.  Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast – Episode 209– Jan 14th, 2014…
  • SEO 101 Podcast – Episode 208– Dec 31st, 2014

    Sarah-Hannah Bedard
    31 Dec 2014 | 12:44 pm
    Ross and John continue their  look into the year of algorithm changes including Payday Loan 2.0 – Targeting highly spammy categories, Google Panda 4.0 – 7.5 percent of English Language queries hit, Authorship Photo Drop – Signaling big changes to come. This December 31st SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes.  Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast – Episode 208– Dec 31st, 2014 appeared first on StepForth Web Marketing…
  • SEO 101 Podcast – Episode 207– Dec 24th, 2014

    Sarah-Hannah Bedard
    24 Dec 2014 | 12:43 pm
    External traffic to Spanish news websites has fallen by 10 to 15 percent after Google removed the country’s publishers from its free news index; Non-HTTPS sites get warning soon in Chrome. Plus Ross and John look into the year of algorithm changes including  Payday Loan 2.0 – Targeting highly spammy categories,  Google  Panda 4.0 Read more This December 24th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes.  Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO…
  • SEO 101 Podcast – Episode 206– Dec 17th, 2014

    Sarah-Hannah Bedard
    17 Dec 2014 | 12:41 pm
    Ross and John answer listener questions including troubleshooting why a website might actually not be cached, and the importance of allowing people to visit the website with or without the www and how this could result in losing as much as half of his direct web traffic. Plus, Google is shutting down Google News Read More This December 17th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes.  Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast – Episode…
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    The Search Agents

  • Display Retargeting for the B2B Marketer

    Daniel Carr-Crawford
    23 Feb 2015 | 9:49 am
    Last year, display retargeting became the major player in online marketing. According to a report commissioned by Adroll, the majority of US brands committed 10-50% of their budgets to retargeting in 2014. This staggering percentage shows just how drastically the digital marketing industry is shifting toward reengaging customers via tracking. Just tracking customers isn’t the only ingredient making up the recipe for display retargeting success though – you also need to strategize. Any brand launching a display retargeting campaign must first develop a targeted strategy tailored to the…
  • Google’s Non-Mobile Friendly Warnings Will Affect Businesses, Big and Small

    Nicolas Jolin
    18 Feb 2015 | 9:52 am
    Recently, Google sent warning notifications via email and Google Webmaster Tools, warning webmasters that web pages need to be optimized with a mobile-friendly design or face losing rankings in search engine results pages. While Google has not formally announced any changes to its mobile ranking algorithm, these warnings suggest that one is likely on its way. If all signs indeed point toward that truth, then websites ignoring their mobile experience will most certainly pay a price. Google’s motivation for this change makes perfect sense considering A) Mobile search has officially supplanted…
  • How to Dominate the Local SERPs for Mobile Search

    Dale Wilson
    26 Jan 2015 | 3:06 pm
      People are searching on mobile more than ever. As Google pushes for a richer and more dynamic mobile search experience, how can local businesses dominate the SERPs for local searches conducted on mobile devices?   Spend More to Get More Mobile is the space to bid aggressively, for a few reasons. First and foremost, customers are becoming significantly more active on mobile each year. In fact, mobile Internet traffic actually exceeded desktop traffic for the first time over this past Thanksgiving weekend, solidifying mobile’s dominance in the search sector. Second, mobile screens…
  • Yahoo + Brightroll = The Future of Online Video Advertising

    Daniel Carr-Crawford
    7 Jan 2015 | 11:52 am
    Back in November, Yahoo! announced that it was acquiring Brightroll, the premiere online video advertising platform, for $640 million in cash. For advertisers, this was huge news that will undoubtedly change how brands are marketed from here on out.   What This Means for Yahoo! The online advertising landscape, particularly its display subset, has changed significantly over recent years as digital video in particular becomes a go-to tool for many advertisers. While Yahoo is still a major purveyor of traditional display banner and native ads, it has lagged significantly in the video…
  • We Need to Talk About alt Tags

    Gregory Sidor
    22 Dec 2014 | 9:55 am
    It’s no surprise that web professionals are always looking forward – technology is a one-way street, with opportunities and rewards for those who get to the great ideas first. Lately there’s been a lot of excitement about visual search. Imagine donning your Google Glasses, heading to the park, and having your trusty specs reveal the species of bird you’re looking at. Is it a goose? A duck? Just a plastic bag really far away? As cool as that is, we can’t neglect the basic architecture that underlies the web. As we move towards a more visual internet, one of the fundamental pieces…
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    Techipedia | Tamar Weinberg

  • Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

    Tamar Weinberg
    11 Feb 2015 | 6:46 am
    What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? These are good and absolutely fair questions. AddShoppers** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online…
  • PR Pros: You’re still doing it wrong, even if you have a six figure income

    Tamar Weinberg
    4 Feb 2015 | 5:03 am
    I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible. Today, I sell training modules on my inbox zero process. Public relations, especially in the age of blogging, has been quite a nightmare, to the point that in 2009, I called most PR pros public relations spammers. Many have blatant disregard for what people write about, and will use a distant mention…
  • Why Customer Service is the Future of Social Marketing

    Tamar Weinberg
    28 Oct 2014 | 5:30 am
    In 2006, social media was building steam in the United States. With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. And make their marks they did. Digg was an incredibly powerful platform to drive traffic and pageviews to reasonably good content. Initially, the network really had the cream of the Internet crop on its frontpage, and the “Digg effect” would take websites down just like that. Visitors flocked to the homepage…
  • How to Rock Your Social Customer Service

    Tamar Weinberg
    22 Aug 2014 | 5:40 am
    Ever wonder how to manage the constant flux of customer service complaints (or praises) via social media? It requires a mindset of tuning into those communications, but because they come from so many different directions, it also requires a toolset. I won’t give it away, but after running a social media customer service department 100% singlehandledly and helping our customer base grow from about a half a million customers to over 1 million (through social media almost exclusively), I have a few tricks and tips up my sleeve. After years of trial and error, I’m fairly certain…
  • If You Don’t Have Thick Skin, Get Off the Internet.

    Tamar Weinberg
    18 Aug 2014 | 5:20 am
    Within the last 6 weeks, I’ve begun to understand why Facebook is such a narcissistic medium. If you’re sad, no one wants to deal with you. They may give you support, but if every post was sad and depressing, that trickles down to how you ultimately end up feeling. If you’re controversial, someone else will have another opinion and unfriend you. Happiness (without ego) is the only way to maintain good friendships, and usually, doesn’t impart negative judgments. Let’s dig into the second item there: controversy. As of late, there’s been a pretty big trend…
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    Marketing Pilgrim - Internet News and Opinion

  • An SEO’s Advice: the importance of fixing outbound links

    12 Feb 2015 | 8:47 am
    This is a guest post by Michael Martinez. As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a form of “link reclamation”).  I’m not convinced this is as safe a link building strategy as its proponents want to believe, but so far the search engines are not hinting at future changes in their guidelines. You will always have the right to ask for a link.  No search engine can take that away from you.  But when you do ask for a link because you believe it will help you build up…
  • Friday Roundup: Vine for Kids, Facebook measures lift and more

    Cynthia Boris
    30 Jan 2015 | 2:36 pm
    It’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories aren’t interesting — because they are! Let’s get to it! Vine for Kids The subtitle says it all. Vine has launched a separate app which is nothing but hand-curated content for kids under 5. They don’t say how far under 5, but if your newborn can press the button, they can enjoy these videos, too. It’s a smart idea and a great example of how segmenting your business can send you off in a whole new, and wonderful…
  • App usage is up, but only for the chosen few

    Cynthia Boris
    30 Jan 2015 | 1:17 pm
    Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work on a branded app. But don’t place the ad for a developer just yet. Forrester just published a new report called “2015 Mobile App Marketing Trends” and we’ve got some data from that report to share with you. The biggest issue with creating your own app is that you’re going to have a hard time breaking into the market. Forrester says the average US consumer uses 24…
  • Facebook Place Tips: check-in benefits without checking in

    Cynthia Boris
    29 Jan 2015 | 12:45 pm
    Facebook just released a new feature for mobile called Place Tips that has a very familiar ring to it. You stop for lunch at a popular restaurant near your work and suddenly a notification pops on the top of your Facebook mobile news feed. Tap and you get information about the very restaurant you’re sitting in. Dig deeper and Facebook will serve up all the reviews, photos and videos your friends have posted about the location so you’ll know to avoid the Clam Chowder and go with the Cranberry Walnut Salad instead. Could be a lifesaver. In order to serve up this feast of relevant…
  • As Yahoo slips further down, Apple reports record profits

    Cynthia Boris
    28 Jan 2015 | 2:05 pm
    Comparing Yahoo! and Apple may seem like I’m comparing oranges and. . . well. . . apples but I think it’s more like a Tale of Two Cities. Though Yahoo is still having a tough time remaining relevant, we have to give them props for being internet pioneers. In the early days, the company broke records for stock prices and there wasn’t a person on the net who didn’t visit Yahoo for search, content or webmail. But time hasn’t been good to our old friend Yahoo. Recently released Q4 reports show another decline in revenue. CEO Marissa Mayer tried to put a positive spin…
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    Search Engine People Blog

  • How To Do A Complete SEO Audit

    Joshua Uebergang
    26 Feb 2015 | 7:55 am
    What Is An SEO Audit? An SEO audit is a process of checking a web site in a number of areas. Primarily, this process aims to ensure that your web site is up to current standards of being search engine friendly (and search engine compliant). You should expect: a detailed analysis on your site's current […] Post from: Search Engine People SEO BlogHow To Do A Complete SEO Audit--Written by Joshua Uebergang, Digital Darts The post How To Do A Complete SEO Audit appeared first on Search Engine People Blog.
  • Understanding Directory Listings: Use Cases & Safety

    Joe Cox
    25 Feb 2015 | 6:55 am
    For a long time directories occupied an important role in the evolution of the web. Before Google and complex search algorithms most of the internet was categorised using Yahoo's original web directory which categorised websites manually by niche and from which the company took its name. Things have changed a great deal since then and […] Post from: Search Engine People SEO BlogUnderstanding Directory Listings: Use Cases & Safety--Written by Joe Cox, Bespoke Digital. The post Understanding Directory Listings: Use Cases & Safety appeared first on Search Engine People Blog.
  • How To Promote Your Content On Facebook

    Alanna Sloan
    24 Feb 2015 | 7:55 am
    That means you have to work harder smarter to maximize the impact of your Facebook marketing strategy. These tips help you make the most of paid and organic strategies. 1. Schedule Updates Check your page insights and track all engagement levels. Schedule your updates around activity spikes on your Facebook page. Another trick that will […] Post from: Search Engine People SEO BlogHow To Promote Your Content On Facebook--Written by Alanna Sloan, The post How To Promote Your Content On Facebook appeared first on Search Engine People Blog.
  • The 5 Things Successful PPC Managers Do In The Morning

    Robert Brady
    23 Feb 2015 | 7:25 am
    Stay consistent. Take predetermined action every day. The habit of frequency fosters both character and almost effortless high quality output. Post from: Search Engine People SEO BlogThe 5 Things Successful PPC Managers Do In The Morning--Written by Robert Brady, Righteous Marketing The post The 5 Things Successful PPC Managers Do In The Morning appeared first on Search Engine People Blog.
  • How To Identify Keywords With Purchase Intent

    Jennifer Blackie
    20 Feb 2015 | 7:25 am
    Learn to target searches that are less competitive, less broad, but bring in more money by driving qualified traffic to your site. Post from: Search Engine People SEO BlogHow To Identify Keywords With Purchase Intent--Written by Jennifer Blackie, The post How To Identify Keywords With Purchase Intent appeared first on Search Engine People Blog.
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  • Improving Your Margins Through Up Selling Is Important With Online Ecommerce

    25 Feb 2015 | 10:06 am
    In our everyday life we are exposed to up-selling all the time. Every time we go through the drive through we are asked if we would like to super-size this or that for 40 cents extra, or if we would like fries with that. At restaurants they offer to upgrade our drinks to premium spirits for a small extra fee. Online it plays out differently but the process is much the same. Up-selling is just getting customers who are already committed to purchasing a product and are already engaged in the buying process to add more products to the shopping cart. The most effective way to do this is to…
  • Finding The Right Influencers and Sources Is Key Towards Growing Online in 2015

    10 Feb 2015 | 5:17 pm
    What is one of the big hurdles with online marketing? Reaching out to the masses of course. There are many ways to connect to your potential customer base and build up your business platform, so many ways in fact we often get lost in a sea of opportunity. The real problem is knowing which avenues to pursue, which avenues will lead us to success. The problem with online marketing is there are too many self proclaimed Guru’s all of which are trying to sell you the “secrets” to success. I am going to give you one of the keys to success, I am not going to try and sell you…
  • Make Better Use Of Social Media in 2015 With These Tips

    29 Dec 2014 | 10:42 am
    In order to kick start your 2015 upcoming social media blitz you need to start with a carefully laid out plan. What are your businesses goals? Who are your targeted demographics? How does your target audience use social media? The answer to the last question will greatly determine which social media outlets to use and how you are going to use them. You also need to figure out what message you wish to send to your target audience. As far as goals social media can do the following: * Increase your website traffic and garner return traffic provided your websites content has something to offer…
  • Google Adwords Tips For A Succesful Holiday Season In 2014

    26 Nov 2014 | 7:49 am
    Google often puts out information every month to help marketers reach relevant target audiences. After all Google is all about relevance in search, and Google helps marketers do their job better if it means keeping search results relevant. This year it seems more and more people simply cannot sleep, as this holiday season online shoppers are taking up nocturnal searching habits more and more according to Google. Google’s latest statistics show about one third of all shopping terms searched for are taking place between the hours of 10 p.m. and 4 a.m. Shoppers no longer are confined to…
  • Can SEO Companies Guarantee Results For Google Rankings Ethically

    6 Nov 2014 | 7:38 pm
    Google has very prominently stated that no entity can promise a relevant #1 Google ranking. Companies can make certain promises that can seem true, but because results take time to quantify and understand, a scammer will have the time to disappear. So rather than say that no one can deliver a #1 Google ranking perhaps it is easier to say that no one can guarantee a #1 result that will produce traffic that actually patronizes the business. According to Google, the only real method to ensure successful, relevant rankings is to create compelling content that is delivered with authority. This…
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    Sugarrae aka Rae Hoffman

  • One Change Increased My List Opt-In Conversion Rate By 56.35%

    Rae Hoffman
    23 Feb 2015 | 8:00 am
    I see advice on a constant basis about how to increase your newsletter subscriptions. Most of the time, they are part of a generic list with claims about doubling or tripling conversion rates, yet I very rarely see them accompanied by actual analytical data confirming the recommendations. So a few months ago, I set out to begin testing these ideas. The claim Using a static bar (think “Hello Bar”) at the top of your website with a CTA for your newsletter sign up increases opt-in conversion rates. I’ve seen this claim so many times now that it would be inaccurate to cite any…
  • The Penguin Whisperer

    Paul Macnamara
    8 Jan 2015 | 8:28 am
    Note from Rae: Welcome to the first ever guest appearance by someone in my Rants in Bitchland category. And let me assure you, that takes a special pair of skills combined with a big pair of balls. And Paul Macnamara has both. If you’ve been around any length of time, you’ve likely seen people make comments about how some of the best SEOs are SEOs you’ve never heard of before. Paul (pmac) is one of those SEOs. He’s spent the last 15 years taking ranks in some of the toughest industries on the web. Paul pushed every limit the search engines had ever laid down –…
  • Integrating AdSense into Google Analytics (& Why You Need to Do It RIGHT NOW)

    Rae Hoffman
    16 Dec 2014 | 10:16 am
    Did you know that Google now allows you to import your AdSense data into Google Analytics? Did you know that once imported into Google Analytics, you have access to granular AdSense data that is not available through standard AdSense reporting? Do you know what to DO with this information to make more money? I’ve got a quick and actionable post for you. Integrating AdSense with Analytics is nothing new. Yet, I still talk with people every single week whose revenue is dependent on AdSense, yet don’t know about (or simply aren’t using) the feature. First things first, you need…
  • OIO Publisher Ad Manager Plugin Review (& How to Guide)

    Rae Hoffman
    28 Jul 2014 | 7:00 am
    I have a particular site (powered by WordPress) that has a high demand for banner advertising. I was tired of cutting in the ad networks on advertising space sales, so I went in search of a fully automated native advertising plugin. I ended up going with the OIO Publisher plugin. I wanted an automated solution so that I wasn’t constantly having to go back and forth in email with advertisers and so that ads auto renewed (or expired) without me having to remember to get a renewal payment or remove them when the time period was up if the advertiser chose not to renew. Additionally, as an…
  • SpyFu Review – Keyword Research, Link Outreach Tools & Much More

    Rae Hoffman
    2 Jul 2014 | 10:34 am
    If you’re a regular reader of this blog or have seen me speak, then you already know that I’m a big fan of SEMRush. That said, if you’ve read my posts about finding profitable keywords, then you’ve probably also noticed that I have a paid subscription to the SpyFu keyword tool as well. Now, there’s a lot of overlap between these tools, but there is a reason I have a subscription to both. Below I’ll dive into SpyFu specifically and cover what it is, what it does, how you can use it to improve your online marketing campaigns and give some information on SpyFu…
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    Search Engine Guide : Small Business Search Marketing

  • Do tricky marketing claims really help you as a marketer?

    23 Feb 2015 | 2:58 pm
    by Mike Moran "Drivers who switched to us saved an average of $538." Maybe you've seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right? Well, maybe not. This is actually a tricky claim, designed to fool us. It actually doesn't tell us a thing about whether this company has cheaper auto insurance rates than any other one. Many insurance companies make this claim and it is meaningless. The question is, "Is it good marketing?"Before we delve into that question, some of you might be dying to know why it is that this claim is meaningless, because it…
  • The 5 Biggest SEO Benefits of Blogging

    20 Feb 2015 | 1:17 pm
    by Jayson DeMers Blogging has changed dramatically over the past decade. What was once considered a niche hobby or small point of differentiation has become a common practice in nearly every industry. It's no longer a rudimentary aspect of business, either. It's a very strategic mechanism with a wide range of benefits - enhanced SEO chief among them. The State of the Blogosphere Blogs, bloggers and blogging; these are heavily-discussed topics of conversation in the world of business and marketing. Are you blogging, and do truly know what it entails? The facts will astound you if you aren't…
  • The Scientific Case for Online Marketing That Doesn't Get Results

    28 Jan 2015 | 7:15 am
    by Mike Fleming We've become spoiled.  Before the Internet, marketers had a very hard time quantifying the ROI they got from their advertising efforts.  In fact, a famous marketer of the past named John Wanamaker is credited with coining the phrase "Half the money I spend on advertising is wasted; the trouble is I don't know which half."  But they still did it.  They knew that advertising worked, they just didn't feel like they had a solid grasp on how, why, when, and where it worked.  There wasn't much that was highly measurable in those days. You…
  • Is traditional marketing dead?

    24 Jan 2015 | 8:25 am
    by Mike Moran It might sound like a provocative question, but it's a real question I was asked once at a speaking appearance. The hard part about answering such a question is that it's a matter of perspective. Digital marketing is certainly on the rise, but it depends on your company whether that means that traditional marketing is dead, merely sick, or A-OK. Like any good consultant, I know it is annoying to answer a question like this as "It depends" but you're a lot better off knowing how to think about this for your own business than hearing some apocalyptic pronouncement about marketing…
  • Go for the Big Win with Your Social Media Marketing Strategy

    14 Jan 2015 | 6:59 am
    by Stoney deGeyter Social media offers fantastic opportunities for content promotion. Opportunities that didn't exist even just a few years ago. But unlike traditional advertising, social media is less of a promotional platform than it is an engagement platform. That means you can't just use your social media accounts to accost followers with your "commercials."  Effective use of social media requires planning and strategic implementation. While old school advertisement allows you to pay for reach on other people's networks, social media requires you to build up your own audience…
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    Online Marketing Blog - TopRank®

  • B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience

    Lee Odden
    26 Feb 2015 | 5:52 am
    The biggest mistake B2B marketers make with content: It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that don’t solve a customer information problem. That along with presentation in a way that’s out of context and unoptimized for customer experience results in very poor performance. The reason for this mistake? A brand or marketer’s ego-centric view of the world. Whether it’s a reaction to competitors’ tactics or simply an ego-centric brand view of the…
  • All New Sophisticated B2B Marketing Guide for LinkedIn

    Lee Odden
    25 Feb 2015 | 3:03 am
    It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place for online resumes and prospecting future hires. Today, with nearly 350 million members world-wide, LinkedIn has become a formidable marketing and sales resource for B2B marketers across the web. In fact, LinkedIn is evolving as a full marketing funnel solution through it’s mix of content and advertising solutions. In particular, through the LinkedIn Lead Accelerator that serves as a lead generation and nurturing service. While new product and service offerings are fine and good,…
  • How to Make a Marketing Impact with Instagram

    Joel Carlson
    24 Feb 2015 | 2:55 am
    From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for live posts from the winner of the contest March 25 -28. Boom! Making an impact and making it quickly is a primary goal of social media. You only have a few seconds to grab ahold of the attention of your followers while they’re scrolling through their stream, so impact is important. Instagram’s growth is closely related to the power of its users. One image can tell a full…
  • Using Emerging Social Networks to Increase B2B Productivity

    Andy Thomson
    23 Feb 2015 | 2:55 am
    From James: Today’s post is the third in a series of four articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for the next post in the series on how to create impact with Instagram. While many businesses ban social networks such as Facebook, Twitter, and YouTube at work, there are some unconventional social networks that may actually increase productivity, especially for those in B2B. A couple networks really pop out in this regard. Cyber Dust and Yo App are fringe startup social apps that,…
  • Online Marketing News: LinkedIn Launches Lead Accelerator, 5 Apps Make Up Most Mobile, Twitter Gets Syndicated

    Ben Brausen
    20 Feb 2015 | 2:55 am
    LinkedIn Launches Lead Accelerator, Expands Marketing Solutions Portfolio - Talk to any B2B marketer and you’ll know – the purchase process can be very long and complex. As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing and converting prospects has only become harder. That’s why I’m thrilled to introduce LinkedIn’s expanded Marketing Solutions portfolio, featuring the new LinkedIn Lead Accelerator. LinkedIn [Client] Facebook’s Q4 2014: Mobile is Now 69% Of Ad Revenue - All estimates going into Q4 showed that ad…
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    John Battelle's Search Blog

  • Maybe The Best Way To Change the World Is To Start a Company

    26 Feb 2015 | 7:03 pm
    The post Maybe The Best Way To Change the World Is To Start a Company appeared first on John Battelle's Search Blog.   (image) This piece from Smithsonian caught my eye today – Young People Mistrust Government So Much They Aren’t Running for Office. It covers a Rutgers professor who studies millennial attitudes towards politics, and concludes that the much-scrutinized generation abhors politics – logging a ten point decrease in sentiment toward government in just the past decade or so. But I have a different take on why our recent college and high school graduates…
  • Your Network Transcends Time – Care For It

    12 Feb 2015 | 8:55 pm
    The post Your Network Transcends Time – Care For It appeared first on John Battelle's Search Blog. Every year around this year I fly to Arizona and attend the IAB Annual Meeting, a confab of 1000+ executives  in the interactive media business. Yes, it’s a rubber-chicken boondoggle – what ballroom-based warm-climated event in February isn’t? – but I go because I get to catch up with dozens of colleagues and friends, and I usually connect to a handful of interesting new folks as well. I hate the travel and despise most hotel rooms, but on balance, well…
  • Remember the Internet When Considering The Things

    6 Feb 2015 | 1:57 pm
    The post Remember the Internet When Considering The Things appeared first on John Battelle's Search Blog. Last month I sat down with my old pal Jay Adelson (Digg, Revision 3, Equinix, SimpleGeo) who together with his partner Andy Smith is raising a new fund focused on the Internet of Things. Our goal was to get caught up – I’d tell him about my plans for NewCo, and they’d update me on Center Electric, the fund’s new name. Along the way Jay shared with me this graphic, which I thought worthy of sharing here. What I like about it is how Jay and Andy think about the…
  • Metromile: A FitBit for Your Car

    26 Jan 2015 | 12:02 pm
    The post Metromile: A FitBit for Your Car appeared first on John Battelle's Search Blog. The Metromile staff in front of their SF HQ (Preston is in the red shirt in the back right). Ever since writing Living Systems and The Information First Company last Fall, I’ve been citing Earnest, the financial services startup, as a poster child for what I mean by an “information-first” company. But earlier this month I met with another perfect exemplar: Metromile, a company that is already upending industrial-age assumptions about what “insurance” should be.**…
  • Apple and Google: Middle School Mean Girls Having At It

    20 Jan 2015 | 9:42 pm
    The post Apple and Google: Middle School Mean Girls Having At It appeared first on John Battelle's Search Blog. (image) I’m the father of three children, and two of them are girls. And while my first was a boy, and therefore “broke me in” with extraordinary acts of Running Headlong Into Fence Posts and Drinking Beer Stolen From Dad’s Fridge Yet Forgetting To Hide The Bottles, nothing, NOTHING, prepared me for Girls Behaving Badly To Each Other Whilst In Middle School. Those of you with girls aged 11-14 know of what I speak: Middle school girls are just flat…
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    Ask Kalena

  • Q and A: Should I source backlinks from a link merchant?

    Kalena Jordan
    8 Feb 2015 | 1:55 pm
    Hi Kalena I’m working through the link building course at Search Engine College, but I’m a tad unsure where to source links for my website. I know I can get them from industry related websites, but think this might be a slow process. Is it therefore deemed appropriate for me to source links from a service such as If so, can you please answer the following questions: 1. How many links should I acquire on a weekly/monthly basis? 2. Can I focus on 1 page of my website at a time when building links, or should I spread them evenly on various pages of my website say…
  • Happy New Year!

    Kalena Jordan
    5 Feb 2015 | 1:14 pm
    Hi everyone! Can you believe we’re already in our second month of 2015? It seems like Xmas was just last week. Apologies for the blog silence, but I’ve been taking a well-earned break to rest and recover from a difficult year. I managed to sneak away for my first holiday in three years and my son and I spent 8 glorious days in tropical Rarotonga in the Cook Islands (check out the photos). If ever you get a chance to visit islands in the Pacific, I highly recommend it. I’ll be spending more time focusing on my role at Search Engine College this year, as well as producing…
  • Fast Five in Search – Week 52, 2014

    Kalena Jordan
    27 Dec 2014 | 3:05 pm
      Well, it’s hard to believe 2014 is nearly done and dusted. It’s even harder to believe that I managed to publish a new Fast Five post every single week of the year! Sometimes blogging comes easy and sometimes life gets in the way, but I’m proud to have made it through the whole year without a missed post. Thanks for keeping me company along the way and I hope you found the series enlightening. Given the emphasis on shopping during the festive season, my final Fast Five for 2014 feature articles and blog posts about e-commerce and online shopping trends this year.
  • Fast Five in Search – Week 51, 2014

    Kalena Jordan
    19 Dec 2014 | 5:55 pm
      So it’s nearly Xmas and 2014 is drawing to a close. Most of you will already be on vacation, which means you have more time to read longer articles and editorials rather than just skim the blog post headlines like you usually do, right?  With that in mind, this week’s Fast Five consists of 5 in-depth articles and recent blog posts that are a bit meatier than the usual pieces I link to. Enjoy! Here’s this week’s Fast Five: 1) 26 Ways Brand Succeed With Social Media Marketing by Debbie Hemley via Social Media Examiner. A nice round up of how some well known…
  • Fast Five in Search – Week 50, 2014

    Kalena Jordan
    12 Dec 2014 | 10:15 pm
      There’s been some really clever Christmas marketing campaigns come across my desk this month – the type of ideas that have you thinking about them a lot longer than the bog standard Xmas marketing pitches. So this week’s Fast Five is all about the Cleverest Christmas Marketing Campaigns. Here’s this week’s Fast Five: 1) Coke Zero Sweater Generator by Royale for Coca Cola. This ingenious web app was the brainchild of uber-hip design firm Royale for Christmas 2013. It allowed users to design their own version of the geekiest holiday sweater ever, using a…
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    aimClear® Blog

  • #Zenith2015 Agenda Live! Duluth’s Legendary Social Marketing Conference Returns

    Amber Krohn
    25 Feb 2015 | 8:02 am
    Each spring, digital marketing pros from across the country flock to the Zenith city for the Zenith Social Media Marketing Conference. Zenith is a true private business civic partnership between the Duluth Chamber and aimClear. We create the agenda, invite the speakers and sequence the conference with the Duluth Chamber each year. All proceeds are donated to FUSE, the Duluth Chamber’s organization devoted to keeping college grads in Duluth. The 2015 (fourth annual) conference will be held on April 30th, along the gorgeous shoreline of Lake Superior in downtown Duluth. Zenith…
  • PPC Pivot Tables & Charts: aimClear’s Deep in the Sheets (Episode 12)

    Dion Plakos
    18 Feb 2015 | 12:36 pm
    Continuing our pivot table series, this week’s episode of Deep in the Sheets shares how to efficiently organize data in pivot tables. Pivot charts arrange data in a visually appealing format and convey statistical changes over time. In this episode, we’ll also dive into: Return on Ad Spend (ROAS) Cost Over Time Distribution of Quality of Leads Tune in next time!
  • Organic LinkedIn Domination! Build A Top 1% Profile By Human Nature

    Marty Weintraub
    17 Feb 2015 | 1:56 pm
    Want hundreds or thousands of professionally relevant and absolutely real LinkedIn users to friend YOU, totally No Strings Attached? Wish when you post updates to your LinkedIn profile that many seriously connected LI users see your content for free? Dreaming your profile will rise to be in the top 1% of professionals like you, even #1? Know what insiders know. This article shares wholesome, totally white-hat networking techniques, which leverage human nature. The tactics we’ll highlight can easily help you reach these and other business goals. (If you’re a LinkedIn Ninja already, jump…
  • From Southern Comfort to the Land Down Under! aimClear’s Q1 Speaking Agenda

    Amber Krohn
    9 Feb 2015 | 7:30 am
    Let’s do this! The upcoming two months will be a thrilling time for aimClear as we trot around the globe to speak at and attend a multitude of conferences. We look forward to connecting with industry peers while sharing some of our own digital marketing gems. We’re pumped to offer a sneak peek at our quarter one speaking agenda. The first stops on the Q1 speaking whirlwind are the eSchool Media Marketing Bootcamp and SearchFest. At each event, Marty Weintraub, aimClear Founder and Evangelist, will reveal how to utilize social media to dramatically boost sales. eSchool Media Marketing…
  • Calculate Fields for a Pivot Table: aimClear’s Deep in the Sheets (Episode 11)

    Dion Plakos
    4 Feb 2015 | 10:26 am
    Using the raw data from our last episode of Deep in the Sheets, we’ll show you how to use calculated fields in Excel pivot tables during this week’s episode. Watch the video to learn how to create calculated fields for: Click-through rate Conversion rate Return on ad spend (ROAS) Return per thousand impressions (RPI) In the next episode, we’ll insert this data into a graph to show change in metrics over time. Enjoy!
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  • Aim to end the search: Get @Stekenwright’s slides from today’s @Figaro_Digital Search seminar

    Felicity Crouch
    26 Feb 2015 | 8:30 am
    Today, Head of Search, Stephen Kenwright spoke at the Figaro Digital Search Marketing seminar on why businesses should focus on being the final search result for their audience. Stephen explained that businesses can benefit from greater search visibility and more conversions by being comprehensive and thinking about the intention of the searcher. Stephen demonstrated that by understanding what your audience is actually searching for and the questions they’re asking, you can ensure your site answers those questions and stops the user returning to search. If you missed today’s event, you…
  • Check out @Branded_3’s top 5 campaigns this week

    Maria Berz
    20 Feb 2015 | 8:52 am
    As, hopefully, you’ll have seen by now our Comms team gets together each week to pull together our favourite PR campaigns of the week so read on to see our five favourite this week! Burberry & Line- London Fashion Week Innovative luxury brand Burberry have teamed up with instant communications application Line to celebrate the London Fashion Week. Burberry will be streaming their Autumn/Winter 2015 show via Line live to Tokyo, where the application is hugely popular. The application is known for featuring stickers of celebrities and emoji-style characters. Line currently has more…
  • Creating content that sells: Download @Stekenwright’s guide from the @Figaro_Digital seminar

    Felicity Crouch
    19 Feb 2015 | 6:42 am
    Today, Head of Search Stephen Kenwright spoke at the Figaro Digital Content Marketing seminar on how to create content that sells. The talk demonstrated what content should look like when rankings and shares are the by-product of creative that drives business value. You can download Stephen’s write-up of his talk by using the form below, it includes an example of a piece of content we created for cosmetic surgery client, Transform: Download Stephen's article NameCompanyEmail Address With his forward-thinking content marketing insights, Stephen is a regular contributor to the Search Engine…
  • Mastering media relations & blogger outreach: Listen to @lauracrimmons’ podcast

    Felicity Crouch
    19 Feb 2015 | 4:08 am
    Earlier this week, Branded3’s Head of PR & Social, Laura Crimmons, was invited to take part in SiteVisibility’s Internet Marketing podcast – you can listen below. Laura was asked about best practices to master media relations and how best to approach blogger outreach. Referencing tools such as Gorkana and FollowerWonk, Laura gave advice on how to drive campaign success through seeding of content and social promotion. The interview comes before Laura’s expert workshop at Brighton SEO – one of the biggest search marketing conferences in the UK. Laura’s workshop on 9th April at…
  • Sitecore named as a leader in the Forrester Wave Web Content Management System Q1 2015 report

    Steven Shaw
    16 Feb 2015 | 9:05 am
    If you didn’t already know by now, the Branded3 team are really big fans of the Sitecore Experience Platform and the latest report from Forrester gives a good heads up as to why it’s such a great Web Content Management System (WCMS). The platform has received recognition as a leader in the WCMS category with Adobe being the only other major vendor in this space. ‘Sitecore offers a suite that includes a WCM backbone, integrated with marketing software, analytics, and social media integration, and even a commerce server. The report is based on a number of core criteria including…
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    Stone Temple Consulting - Digital Marketing Excellence

  • Google Provides Rich Answer Results to 19% of Queries Used in Our Test

    Eric Enge
    25 Feb 2015 | 7:32 am
    In a test of over 850,000 search queries, we found that Google offered some form of rich answer (AKA a knowledge box) 19+% of the time. If you are not familiar with what a “rich answer” is, the following is an example: In short, Google provides a direct answer to your question, rather than requiring you to click through to another web page to get that answer. In some cases, Google may provide only part of the answer as well. While our queries were selected to be more likely to show a rich answer result, this still shows just how far they have come. In this article, I will share…
  • Where is Digital Marketing Headed in 2015? – Part 1- Here’s Why with Mark & Eric

    Eric Enge
    17 Feb 2015 | 2:00 am
    In the first episode of this two part edition of Here’s Why, Mark asks Eric for his industry predictions for the year 2015. Specifically, Eric reveals his thoughts on the changes that may come in terms of Google and social media. In light of the recent news that Twitter and Google are rebuilding their relationship, 2015 may prove to be a big year for SEO and social to work together. Links Mentioned: Official: Twitter To Give Google Access To “Firehose” Of Tweets Twitter to Google: Can We Be Friends Again? 10 Key Factors That Will Determine the Future of Google+ The Deep Mind of…
  • How Does Google Index Tweets Today? How the New Twitter Deal Will Impact SEO

    Eric Enge
    10 Feb 2015 | 8:45 am
    Late on Wednesday evening (February 4th, 2015), Bloomberg broke the news of a new deal between Google and Twitter. The following day Search Engine Land’s Danny Sullivan put together an FAQ on what the deal is about. These articles are definitely worth a read. In this post we will show you which tweets Google places the most value on, and hence help you understand how you can position yourself to derive SEO benefit from this change in the marketing landscape. Brief Background One of the key sections of Danny Sullivan’s article is titled “Can’t Google just crawl Twitter for…
  • Why Does Twitter Need SEO? – Here’s Why with Mark & Eric

    Eric Enge
    2 Feb 2015 | 12:52 pm
    In this episode of Here’s Why, Mark & Eric discuss Twitter and Google’s rocky past. The two companies used to have a tight relationship, but that came apart as times went on. As big a network as Twitter is, it’s not seeing the growth on new users that it would like. One method that they’ve employed to boost their numbers has been some simple, good-old-fashioned SEO. Links Mentioned: Three Years After Breaking Up, Twitter Wants Back The Google Search Love It Once Had Twitter: Renewed Focus On SEO Generated 10 Times More Visitors Twitter’s Revenue Sharply Rises, but Its Usage…
  • Tweeting a Link to a Page Might Get it Indexed

    Eric Enge
    29 Jan 2015 | 8:48 am
    As a part of the IMEC Labs Test Group, we have been running some tests to see whether or not tweeting a link to a page that is otherwise invisible to Google can cause it to be crawled and indexed. The short story is this is: Yes, it might. [Tweet This!] In our two test samples, one of the pages did get crawled and indexed, and the other one did not. This means that you can potentially use Twitter to get your page discovered and indexed by Google. However, there is no guarantee that it will. To understand why this is significant, and how we tested it, please read on! The Short Story We had 3…
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  • Rand Fishkin Is First Announced Pubcon Las Vegas 2015 Keynote

    Lane R. Ellis
    25 Feb 2015 | 7:00 am
    Rand Fishkin, founder of Moz, noted entrepreneur and online marketing author, will deliver a major keynote address during Pubcon Las Vegas 2015, the premier social media and optimization conference taking place...Continue this story.
  • Pubcon Las Vegas 2015 3rd Annual US Search Awards Announced

    Lane R. Ellis
    24 Feb 2015 | 6:55 am
    Pubcon, the premier social media, search, and digital marketing conference, is excited to once again be the exclusive home to the U.S. Search Awards during Pubcon Las Vegas 2015, named a...Continue this story.
  • Now Accepting Speaking Proposals For Pubcon Las Vegas 2015

    Lane R. Ellis
    17 Feb 2015 | 9:30 am
    We are now accepting speaking proposals for Pubcon Las Vegas 2015 — a Forbes must-attend conference and Inc. top conference for growing your business — which will take place on October...Continue this story.
  • Yext Is A Gold Sponsor For Pubcon Austin 2015

    Lane R. Ellis
    4 Feb 2015 | 8:15 am
    We’re happy to announce that Yext, a leading provider of digital presence management, is a major Gold Sponsor for Pubcon Austin 2015 at the state-of-the-art AT&T Conference Center on the University...Continue this story.
  • Ash And Koene Slated For Keynotes At Pubcon Austin 2015

    Lane R. Ellis
    30 Jan 2015 | 8:00 am
    Landing page innovator and bestselling author Tim Ash, and Jordan Koene, chief evangelist at Searchmetrics and former head of global SEO and content development at eBay, are each slated to present...Continue this story.
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    Bing Ads Blog

  • Tools, Insights, Training and More in the Bing Ads Agency Hub

    Tina Kelleher - MSFT
    25 Feb 2015 | 9:45 am
    Back when I first joined Microsoft in 2007, my job was to assist agencies with getting their adCenter (now, Bing Ads) campaigns up, running and firing on all cylinders. Because Microsoft was still relatively new to PPC advertising back then, do-it-yourself...(read more)
  • Bing Ads Power Tools Series: End the Data Scavenger Hunt with the Top Movers Report

    Eric Couch - MSFT
    24 Feb 2015 | 9:00 am
    On some days, knowing what exactly is happening in your PPC account can be a challenge... knowing why it’s happening can be even more so. As someone who’s done more than his fair share of account audits and deep dives, I know your pain. Change...(read more)
  • Hiring Someone To Do SEO – What Questions To Ask

    Duane Forrester - MSFT
    20 Feb 2015 | 9:00 am
    Early in my career with Microsoft, I helped run the search engine optimization (SEO) program at MSN. A challenge faced by all businesses at some point is a common one – who to trust. This pops up with almost every facet within an operation in a...(read more)
  • Bing Ads and the Competitive Advantage

    Ping Jen - MSFT
    19 Feb 2015 | 11:00 am
    How does the Bing Ads product portfolio, combined with Bing’s search audience, enable you to gain a competitive advantage in search engine marketing? I would like to reference the ideas of Competitive Advantage from Michael Porter, a Bishop William...(read more)
  • New Optimization Feature in Bing Ads: Competitive Bid Opportunity is Now Available

    Wei Wang - MSFT
    18 Feb 2015 | 9:00 am
    Bing Ads launched the New Opportunities Tab to advertisers in the US in August, 2014. At that time, we offered bid-related opportunities to help optimize your ads for the best possible position. Today, we’re adding another aspect of ad optimization...(read more)
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    Get Elastic Ecommerce Blog

  • Beyond Product Recommendations: Big Data’s Role in Personalization

    Linda Bustos
    25 Feb 2015 | 11:58 pm
    If 48% of consumers spend more when their experience is personalized, it’s no wonder that 90% of marketers believe personalization is “the future” and are making it a strategic priority this year.While an ecommerce experience can be targeted by immediate signals of context like geolocation, clickstream behaviour, site-searches, cookies and campaign referrals, true personalization relies on data to drive the experience. And for many ebusinesses, Big Data is part of the equation.Big Data’s one of several key elements of personalization covered in FitForCommerce’s annual report Let’s…
  • 5 Obsessions Every CMO Must Embrace

    Linda Bustos
    23 Feb 2015 | 12:05 am
    One trend in over the past few years which continues to impact the success of ecommerce and omnichannel companies is the rise of the tech-savvy CMO, as it’s technology that drives digital awareness, experience and action, and it’s technology that measures the impact of marketing strategies and keeps the CMO accountable. And increasingly, CMOs are responsible for part or all of IT budgeting for digital, and have direct reports in technical roles.In the Huffington Post, our own CMO Matt Dion shares his top 5 obsessions every digital CMO must embrace to keep pace with ebusiness…
  • Why Performance Matters to Mobile Commerce [Infographic]

    Linda Bustos
    19 Feb 2015 | 12:05 am
    This week’s infographic hails from Radware, and displays why performance matters to mobile commerce.Tweetables1 in 4 CIOs have no mobile strategy Tweet this25% of Internet users in the US access the Internet solely through their mobile devices Tweet thisMobile accounts for ½ of all ecommerce traffic (40% smartphone, 10% tablet) Tweet thisMobile commerce is growing 48% YOY Tweet thisUp to 97% of mobile shopping carts are abandoned Tweet thisThe average online shopper visits a site 6.2 times before purchasing Tweet thisThe average online shopper uses 2.6 devices through the purchase…
  • 12 ‘Supermarketing’ Secrets for Ecommerce from The Grocery Aisle

    Linda Bustos
    18 Feb 2015 | 12:04 am
    There is perhaps no other retail sector that takes better advantage of consumer behavior research and in-store optimization than grocery stores. From circular to layout, from shelf-space to checkout, supermarket marketers are masters of merchandizing.How can you apply supermarketing psychotactics to your ecommerce experience?Loss leadersLoss-leaders (popular, non-clearance items offered below cost in order to bring in foot traffic) can be profitable for brick-and-mortar stores, but not so much online. Loss leaders work in physical shops because shoppers tend to buy whatever else they need…
  • The State of Content + Commerce [Interview]

    Linda Bustos
    16 Feb 2015 | 12:01 am
    “Content and commerce” is a growing trend in digital. This week, we pick Bernardine’s brain on all things content and commerce.Bernardine Wu is the founder of FitForCommerce, a boutique consultancy that helps ecommerce and omnichannel businesses make smarter investment decisions on strategy, technology, marketing, merchandising, operations, financials, and organizational design for everything ecommerce, digital and omnichannel.One hot topic at ecommerce conferences and among vendors is “content + commerce,” and to stay relevant, retailers must become for like…
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    Compete Blog

  • Sunday Series: Beanpot Hockey Tournament Finals

    Drew Katz
    22 Feb 2015 | 8:15 am
    Image from:
  • The Weekly Pulse

    Drew Katz
    21 Feb 2015 | 8:15 am
    We’ve got some great digital news for you to enjoy this weekend! Below are 3 articles bound to intrigue you or advance your marketing strategy. How Pfizer Is Using Big Data To Power Patient Care Companies constantly throw around the word “data,” but it is useless if you don’t actually implement and use it. Pfizer is an example of a company that is putting their data to work. See how the company is advancing the medical field and patient care through the use of data in this story presented by Forbes. 5 Stats That Prove Businesses Must Personalize To Win Customers Putting a personal…
  • January Top 50: Reading and Writing-Centric Platforms Grow

    Drew Katz
    20 Feb 2015 | 8:15 am
    Image from:
  • Marketing to GenX: The In-Between Generation

    Katie Hrdy
    19 Feb 2015 | 8:46 am
    Image from: GenX / Shutterstock As announced in my last two posts on Millennials and Baby Boomers, a few weeks ago we launched our newest research “Getting Audiences Right: Marketing to the Right Generation on the Right Screen” in which we analyze how Millennials, Generation Xers, and Baby Boomers use digital devices differently to consume content and shop for products online. In the last of my three-part series, I’ll review some key takeaways for GenX (those born between 1965 and 1980). When it comes to screen usage, Millennials and Boomers are interesting to compare to each other. Of…
  • Sunday Series: A Fitness Forward January

    Drew Katz
    15 Feb 2015 | 8:15 am
    Image from:
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    Understanding Google My Business & Local Search

  • Google & Reviews Snippets – If It Can Go Wrong It Will Go Very Wrong Category

    Mike Blumenthal
    26 Feb 2015 | 2:20 pm
    Last  year Google added review snippets that represent general sentiment to the Knowledge Panel. These snippets are determined by algo and are intended to represent the public’s attitude about a business . Like all Google algos sooner or later they screw up and in inimitable fashion Google is unwilling or unable to fix it. Dan Petrovic of DejanSEO in Australia reported a case on G+ yesterday where a positive review of his business was mangled into a negative snippet. I, in my best Boy Scout behavior, suggested that he might want to contact the group that dealt with business snippets…
  • Google Testing Hangout Chats in Local

    Mike Blumenthal
    24 Feb 2015 | 2:06 pm
    TechCrunch and SEL are reporting Google testing of  a live chat button appearing on business’s local Knowledge Panel. This program is apparently part of a test with a limited number of businesses. It has been around at least since mid November when an invitee asked me about problems he was having with the test. Here is the copy of the email that he had received from Google around mid November inviting him to participate in the test: Use Hangouts with your Google+ page Google Hangouts can make it easier for your customers to reach out to your business with a Hangouts chat message. When…
  • Google My Business Upgrades Business Photos

    Mike Blumenthal
    24 Feb 2015 | 10:16 am
    Google has just announced a major update to Google My Business that finally rationalizes photos and their use across all of the places where your listing is shown. From the post: Starting today, you can tell us which image you’d like to appear when customers search for your business on Google. Just log in to Google My Business on the web or in the Android or iOS apps, and visit the Photos section. While you’re there, you can also give your business a fresh look online by updating your profile, logo and cover photos. Historically it was difficult from an interface point of view to…
  • Why Reviews are Hard – A look at the numbers

    Mike Blumenthal
    18 Feb 2015 | 10:11 am
    Reviews are hard. Particularly at Yelp. Most Americans have no desire to leave a review. When you combine that fact with fragmented market share and review site policies it becomes even more difficult. Here are some numbers to put the difficulties with Yelp in perspective. Let’s start with emailing 100 of your customers to calculate how many folks are left to possibly leave reviews in the end: # of People left that might have a review published at Yelp Customers 100 Typical Email Open Rate 40% 40 % of US American Adults Unlikely to leave a review1 78% 8.8 % of those that like you…
  • Getting Yelp Reviews When All Else Fails

    Mike Blumenthal
    10 Feb 2015 | 7:23 am
    It’s hard getting any review but it’s particularly hard getting Yelp reviews. They filter many, many more than make it through. I have seen filtering rates as hight as 85% of first time reviewers. Unless the reviewer has either lots of Yelp friends or lots of Yelp reviews, their reviews will be nuked. Yelp, of course doesn’t want you asking for reviews. That is, to some extent, craziness on the part of Yelp and you are going to ask anyway. (As a note it’s not against their TOS, it’s just a “recommendation” that you not ask for reviews.) So what do you…
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    SEO Blog – MoreVisibility

  • Before You Start Blogging, Consider These Tips to Create Content Users Want

    Charlie Crespo
    26 Feb 2015 | 2:55 am
    When you first start blogging, it can be easy to put the cart before the horse. In other words, it’s not uncommon for bloggers to be concerned primarily with optimizing their content before they get to the actual content creation. Unfortunately, following that process won’t get you where you want to go. While you will […]
  • Simple SEO Tools All Marketers Have Access To

    Matt Crowley
    24 Feb 2015 | 2:00 am
    You don’t have to be an SEO expert to assist in the optimization of your website. Sometimes, you simply need tools to help you out. While these aren’t all of the tools our SEO experts use to make optimization recommendations, they are a good start for anyone interested in assisting in the improvement of their […]
  • The Dos and Don’ts of Writing for Your Audience

    Charlie Crespo
    19 Feb 2015 | 2:00 am
    When writing any type of content, it’s vital to do so with a specific audience in mind. Without taking this initial step, it’s likely that whatever you end up producing will not be nearly as effective as it could have been. This post will address some common mistakes writers make when writing for a specific […]
  • The Latest Google Knowledge Graph Update May Lead to a Decrease in Traffic for Health Content Publishers

    Charlie Crespo
    12 Feb 2015 | 2:10 pm
    These days, we all follow the same process when we notice something wrong with our health. Before we decide whether we need to check in with a doctor, we Google whether that sinus congestion is only due to allergies or if it might be a sign of the dreaded flu. If you’re reading this and […]
  • A Beginner’s Guide to Mobile App Indexing

    Matt Crowley
    9 Feb 2015 | 2:00 am
    In an effort to offer a better mobile experience to their customers, many companies have built mobile apps with rich, mobile-only experiences. This is terrific and can provide companies with a real competitive advantage in the ever-growing mobile space. However, you must still be able to drive users to your app, and this can be […]
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    Interactive Cleveland

  • Twitter + Google+ = Awesome?

    18 Feb 2015 | 9:09 am
    Back in the late 2000s, I had a coworker tell me that Twitter was basically a “time suck”. The thought back then was that the SEO activity from Google most websites enjoyed was here to stay and that was good enough. There really wasn’t a need to place budget or time into Twitter as a marketing activity. Looking back, I can see why so many companies (and even marketers) failed to invest time and money in Twitter. There wasn’t a big return on the time spent vs. the exposure. The exposure was still pretty small in those early days. Fast forward to 2015, and Twitter has…
  • What SEO was and is in 2015.

    28 Jan 2015 | 10:06 am
    I’m putting together some slides for a recent presentation and wanted to share with everyone. In the past 10 years, the craft of SEO has undergone a major transformation. In just the past 2-3 years, there has been an even more dramatic shift brought on by Google’s Panda and Penguin updates. So what does SEO look like in 2015? I hope the slide below can help illustrate just how much things have changed. What do you think are the major differences between what we did back then and what we do now? The post What SEO was and is in 2015. appeared first on Interactive Cleveland.
  • The Conversion Funnel and Social Media

    20 Jan 2015 | 9:44 am
    Don’t let your marketing get stuck on one channel (or two). One of the topics that always seems to come up with clients when talking about social media is conversions. How do you convert more visitors from social advertising and organic social media. What clients may be missing is the big picture and the conversion funnel. Digital marketing channels don’t live in a vacuum and cannot be evaluated independently without some consideration. Make sure when you’re planning your 2015 budget and strategy to consider all channels. Each channel has its purpose in driving leads and…
  • Why Hire Interactive Cleveland?

    12 Jan 2015 | 12:53 pm
    Its a new year, lots of new projects in 2014 and a lot to look forward to in 2015. I don’t know about you but 2014 seemed to go by in a flash! As we finished up the year, a few ideas have been popping up in my head lately. How does a virtual search and social marketing group differentiate itself from other services? We’re not a traditional agency model. We’re not a bunch of freelancers for hire. We have similar agreements with clients that a typical agency would have. What are some things that make us different than other solutions? Below are a few stats that I have come up…
  • 5 Benefits of a Competitive Analysis

    29 Oct 2014 | 12:58 pm
    When it comes to keyword rankings and search engine performance, one of the most difficult concepts for folks to wrap their heads around is the competitive landscape. No business lives in a vacuum. If you can’t seem to make it past position #6 in Google, the problem may not be your agency. Most clients know where they rank for a given keyword or keywords. If you ask a company where they show up on Google for keyword X, if they don’t know they will Google it to find out. This is where the problem exists. “No business lives in a vacuum.” Not having a clear understanding…
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    SEO & Marketing Company » Blog

  • The Key to Great Content

    Gabriella Sannino
    23 Feb 2015 | 12:30 am
    People like getting wowed – and that is exactly what they are looking for when skimming through content online. In essence, the key to your target customers’ heart is through great content. Seeing the current trends, content marketing seems to be going headstrong and steady. Naturally, it is a viable marketing investment you’d like to make this year (if you haven’t done that already!). The post The Key to Great Content appeared first on SEO & Marketing Company.
  • Localizing Your Business | Helping Your Customers Find You!

    Gabriella Sannino
    20 Feb 2015 | 12:30 am
    People’s search trends are changing; the use of long-tailed semantic keywords during their search queries is more common when looking for relevant search results. For instance, when a person searches for “SEO services in San Francisco” or “the best grill on Castro Street”, they are looking for businesses that are located in the nearest possible proximity. As Google (and other search engines) adapts to these customer needs, the need for localizing your business becomes inherently important for your business’ success. The post Localizing Your Business | Helping Your Customers Find…
  • Good versus Great SEO Services

    Gabriella Sannino
    16 Feb 2015 | 12:30 am
    Looking for SEO services to optimize your web presence? There are quite a few SEO services providers operating all over the world, competing for your attention. Naturally, you’ll come across several advertisements with quirky promises and out-of-this-world claims. Are they really worth falling for? The post Good versus Great SEO Services appeared first on SEO & Marketing Company.
  • Women in Tech: Meet Amy Vernon

    Gabriella Sannino
    13 Feb 2015 | 12:30 am
    I'm excited to finally have received Amy Vernon's answers... I'll admit it was like pulling teeth, the ongoing joke became known as the "inquisition" granted we took it beyond that when discussed on Twitter. That's the beauty of working with like minded people. They use the same social networks, and if you do your homework, you too can make some great connections in the social sphere. The post Women in Tech: Meet Amy Vernon appeared first on SEO & Marketing Company.
  • 4 Must Have Tools to Help You Financially Track Your Business

    Guest Blogger
    9 Feb 2015 | 12:30 am
    An oft repeated factoid is the old saw, “30 percent of small businesses don’t make it past the first two years.” While the percentage and time duration seem to vary somewhat depending on who you ask, the kernel of conceptual […] The post 4 Must Have Tools to Help You Financially Track Your Business appeared first on SEO & Marketing Company.
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  • An Analogy for Internet Marketing: Building / Operating A Railroad System

    Stephen Peron
    18 Feb 2015 | 3:20 pm
    The Internet marketing industry as been around for 15-20 years and I find that many business / website owners still struggle with fully understanding and conceptualizing how Internet marketing works especially when it comes to the role each discipline plays. Now, if you have ever had a conversation with me, you will know that I am a big fan of using analogies. Abstract or otherwise difficult-to-grasp concepts are well suited for analogy explanations, and over time I have devised the following analogy to help me explain - How Does Internet Marketing Work? Search Engine Optimization = The…
  • CRO Infographic

    11 Dec 2014 | 2:28 pm
      Embed and share this infographic on your website… <a target="_blank" href="" ><img width="716" height="3991" alt="CRO Infographic" src="" border="0" /></a><br/><br/><div style="font-family: sans-serif; font-size: 10px;">Created by <a href="">Elevated</a> Copy the code above and paste it into the HTML of your blog or site where you…
  • Using Outbrain and Taboola to Boost Your Best Content

    Brandon Moyles
    18 Sep 2014 | 9:53 am
    Let’s face it, we all think that we create amazing content that everyone on the web absolutely must read. But more often than not, we end up discouraged that our amazing piece of content that took us hours to perfect before posting, received a less than impressive amount of visitors. Well, if you’re like me then you’re going to want to guarantee eyeballs before spending all that time crafting your next masterpiece.  So what’s the secret? Enter two up and coming services you’ve already seen but may not have known about: Outbrain and Taboola. Almost every one of your favorite news,…
  • Twitter: Still Important When Used Correctly

    Cheyenne Sandler
    12 Sep 2014 | 11:17 am
    An article published this year on The Atlantic titled “A Eulogy For Twitter” gave a detailed explanation that the social platform was slowly dying, if not already dead. With very limited evidence and a lot of opinion the article goes on to explain that the over crowding and spam filled feed is most of the reason that users are no longer interested. What About Facebook? There are a few studies backing up the death of Facebook as well including this extremely technical one from Princeton. All of that jargon is pretty much saying that Facebook will loose approximately 80% of its users by…
  • Listening: The Key To Choosing The Right Online Marketing Agency

    Cameron Davis
    5 Sep 2014 | 3:34 pm
    I’ve been watching a lot of these shows lately where a guest entrepreneur visits some business and tears it apart – telling the owners everything that is wrong with their business.  A couple of my favorites are “The Profit” and “Restaurant Impossible.”  The thing that amazes me – week after week – is the resistance these owners of failing businesses have to “change.”  Moreover, I’m amazed at their unwillingness to even listen to ideas about change.  Which brings me to the point of this blog… “Listening” in and of itself has become a lost art! Before I entered…
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    Triangle Direct Media - New Media Marketing

  • Have you been hit by a panda or penguin?

    2 Feb 2015 | 10:45 pm
    Yes, as the subject line suggests, there are thousands of businesses suffering months and even years later from the dreaded Panda and Penguin updates. Many people we speak with talk as if it is their destiny to never get that pre-update traffic and visibility back in Google. NOT SO FAST!!!! When affected by algorithm updates, it is important to be able to identify which updates were the culprit. It simply is not enough to say “it was Panda” or “Penguin hit us.” OK, which one???? Ask yourself or the members on your team this: What is the difference between Panda 2.5 and…
  • 2015 Online Marketing Predictions

    Jason Gillikin
    9 Jan 2015 | 10:22 pm
    The Spartan Project will increase Bing’s market share. Well it’s about time Microsoft got a new browser! When was the last time someone willingly used Internet Explorer? I know people use it (58% in fact), but I get the feeling it’s just from being the default on PCs, right? With a new “lightweight” browser, Microsoft hopes users actually choose Spartan. And they have the opportunity for Spartan (or whatever they call it) to lead users to use Bing instead of Google. Right now Bing has only 19% of the search traffic. Let’s see if they can get that up to 25% by year end. Google Plus…
  • TDM is Hiring!

    Jason Gillikin
    12 Dec 2014 | 7:31 am
    Triangle Direct Media (TDM) is seeking to immediately expand its inside sales division.  We are looking for highly motivated candidates who are driven to succeed – sales reps who are willing to work hard, work smart, and make as much money as they can.  The industry is highly competitive, so we need someone who is sharp, computer savvy, fearless, and willing to learn.  Commission potential is uncapped.  Sales experience is a plus but not a requirement. At TDM, we are: – Online marketing experts with specialties in SEO, Pay-per-Click, and Social Media – Motivated by the…
  • Invest in Social Media Management

    5 Dec 2014 | 11:16 am
    Does your social media marketing provider have experience in a wide variety of SMM (social media marketing) platforms? Understanding how to use Facebook, Twitter, Google Plus, Pinterest, Tumblr and Instagram are all vital parts of a successful SMM campaign. Social media marketing is a must have, must use, advertising tool for any business. The stats below represent American social network users, by age, and the amount of time they spend on social media: 18-34-year-olds report spending 3.8 hours a day; 35-49-year-olds report spending 3 hours per day; 50-64-year-olds report spending 2.4 hours…
  • Facebook Bans The “Like Gate” Incentive for Pages

    Ashley Hincher
    12 Aug 2014 | 7:33 am
    Facebook has officially banned the “like gate” for Pages. On August 7th, a post was published to the official Facebook Developer’s blog announcing some recent changes. Tucked near the bottom of the post is a section titled “Changes to Platform Policy,” which includes a new rule that will certainly impact how businesses run their Facebook pages: “You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.” According to Facebook, users have 90 days (until…
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    Bruce Clay, Inc. Blog

  • Unprecedented Google Announcement of a Mobile-Friendly Algorithm Change

    Robert Ramirez
    26 Feb 2015 | 5:30 pm
    Unprecedented Google Announcement of a Mobile-Friendly Algorithm Change was originally published on, home of expert search engine optimization tips. This is a huge announcement, guys. Circle your calendars – April 21, 2015. Google made an announcement today regarding their mobile search algorithm. In an unprecedented move, they have announced the exact date that they intend to change their mobile organic SERP algorithm to more heavily weigh “mobile friendliness” as a ranking signal. That date is April 21. Here’s an excerpt from the announcement on the Google…
  • Enter Eric Enge’s World: Stone Temple Consulting CEO Talks SEO #SMX Series

    Kristi Kellogg
    26 Feb 2015 | 11:36 am
    Enter Eric Enge’s World: Stone Temple Consulting CEO Talks SEO #SMX Series was originally published on, home of expert search engine optimization tips. Eric Enge, CEO of Stone Temple Consulting, has been an SEO force since 1997. He’s a co-author of “The Art of SEO,” has a popular YouTube channel, and has written digital marketing articles for major publications such as Forbes, Search Engine Land, and Search Engine Watch, among others. Next week, he’ll be speaking in two Search Marketing Expo (SMX) sessions: “The Growth of Direct Answers: How…
  • Fired Up for Links? So is Rae Hoffman #SMX Speaker Series

    Kristi Kellogg
    25 Feb 2015 | 11:48 am
    Fired Up for Links? So is Rae Hoffman #SMX Speaker Series was originally published on, home of expert search engine optimization tips. In less than one week, digital marketers from around the world for Search Marketing Expo (SMX). Today, we’re excited to talk with one of SEO’s most fiery females and SMX speaker: Rae Hoffman, CEO of Pushfire and master of affiliate marketing and link acquisition. If you’re headed to SMX, you can catch her in “Penguin Penalty Prevention: Link Acquisition & Audit Techniques You Need To Know” on March 4.
  • ​Getting Things Done the Enterprise Way #SEJSummit Liveblog

    Virginia Nussey
    24 Feb 2015 | 3:47 pm
    ​Getting Things Done the Enterprise Way #SEJSummit Liveblog was originally published on, home of expert search engine optimization tips. Jeff Preston is the senior SEO manager at Disney Interactive. Disney Interactive includes the company’s websites, video games, mobile apps and more in the “Getting Things Done the Enterprise Way” session at Search Engine Summit in Santa Monica. Disney’s Senior SEO Manager Jeff Preston asks himself which Disney character exemplifies the kind of leader he wants to emulate. First, he shares the challenges of the…
  • Engaging Content Marketing for ‘Boring’ Industries #SEJSummit Liveblog

    Virginia Nussey
    24 Feb 2015 | 1:15 pm
    Engaging Content Marketing for ‘Boring’ Industries #SEJSummit Liveblog was originally published on, home of expert search engine optimization tips. On the stage is Mindy Weinstein, director of training at Bruce Clay, Inc. Mindy manages content development and SEO teams, and is also an author of two books on personal finance. She’s going to share her top three pieces of advice for creating content when brands are “boring” or topics not usually addressed in polite company. 3 Content Marketing Takeaways Develop Real-Life Stories Keep your Eyes Open…
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  • 5 Ways to Destroy Business Credibility in Less Than One Minute

    Melissa McGibbon
    5 Feb 2015 | 11:35 am
    5 Ways to Destroy Business Credibility in Less Than One Minute is a post by SEO expert Melissa McGibbon. For information about our SEO services or more great SEO tips and tricks, visit the blog. Are you guilty of neglecting your website and online presence? According to a web credibility study done by Stanford University, 75% of users admit to making judgments about a company’s credibility based on a website’s design. Moreover, there is mounting evidence that brands with little to no social media marketing are more likely to suffer from poor online conversion. Is your website…
  • Old-timey SEO Strategies (and why we don’t do them anymore)

    Stephanie De Leon
    18 Dec 2014 | 8:51 am
    Old-timey SEO Strategies (and why we don’t do them anymore) is a post by SEO expert Stephanie De Leon. For information about our SEO services or more great SEO tips and tricks, visit the blog. SEO has come a long way since the 90s. “Content is king” is the ruling voice today, but that has not always been the case. Long before Google, there was a time where it seemed there were no rules. Even after Google was founded, all was quiet for the first few years. It appeared the search engine was going to leave us to our own devices until the fall of 2002 when the first real algorithm…
  • Google Algorithm Update Promotes Mobile-Friendly Searching

    Melissa McGibbon
    8 Dec 2014 | 9:30 am
    Google Algorithm Update Promotes Mobile-Friendly Searching is a post by SEO expert Melissa McGibbon. For information about our SEO services or more great SEO tips and tricks, visit the blog. Does your site pass the mobile-friendly test? While you were busy shopping for your Thanksgiving turkey Google quietly implemented another algorithm that affects websites that haven’t converted to a responsive (mobile-friendly) platform. If your website is not optimized for mobile traffic, you need to make it a priority. Google anticipates that 2015 will be the biggest year yet in mobile device…
  • Proving the Value of SEO
    1 Dec 2014 | 9:05 am
    Proving the Value of SEO is a post by SEO expert For information about our SEO services or more great SEO tips and tricks, visit the blog. Have you read (or been bludgeoned by) all those articles about how SEO is supposedly dead? Or do you feel that, despite getting plenty of traffic and rankings, you’re not actually obtaining any new customers? Are you wondering if all your SEO efforts are actually providing real results? It can be hard for people who are not SEO professionals or subject-matter experts to know or understand the value that effective search engine…
  • The Evolution of SEO
    20 Nov 2014 | 10:41 am
    The Evolution of SEO is a post by SEO expert For information about our SEO services or more great SEO tips and tricks, visit the blog. Evolutionary Trajectory Much hubbub has been made about search engine optimization being in its death throes and its practices amounting to nothing more than chicanery. Both assertions are based on outmoded conceptions of SEO, though, and a lot of things have changed – evolved – in the last few years. People who label SEO “spamming,” tend to point to practices like keyword stuffing, link farming, and related practices. They argue that…
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    Hyper Dog Denver SEO Blog | Colorado SEO Firm

  • Conversion is King [Summary of Search]

    Janna Vance
    9 Feb 2015 | 8:08 pm
    Content is helpful, but conversion is everything. The point of content – and usability in general – is to meet business objectives. Any business objective can be a conversion of sorts: bookmarking, social sharing/liking, video views, time on site, lead generation, add to cart, and hopefully even completing the sale! By measuring each step, brands can understand […]
  • Kick-Start Your SEO in 2015

    Janna Vance
    6 Jan 2015 | 4:33 pm
    The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates – and their sometimes heavy-handed penalties – in addition to an explosion of mobile traffic have shaped the rules for SEO and online marketing. When we look at what’s working at the end of 2014, we see just […]
  • Google: All about that mobile

    4 Dec 2014 | 6:12 pm
    Having a good mobile experience is increasingly important for websites. Advances in technology have made it possible for many more sites to be viewed on mobile devices, but the experience is usually much less pleasurable than viewing via desktop. Google wants to change that, and is again trying to move website design in the correct […]
  • Penguin 3.0: A year in the waiting

    Jim Kreinbrink
    4 Nov 2014 | 2:22 pm
    Google’s “Penguin Updates” target the easiest link building practices. Since Google’s algorithm uses links to determine whether a website deserves to rank, they use the Penguin Updates to punish sites that might be getting links in an automated fashion. Penguin Update 1: April 24, 2012, dubbed v1.0 Penguin Update 2: May 25, 2012 Penguin Update […]
  • “How do you write great title tags and meta descriptions?”

    Janna Vance
    20 Oct 2014 | 2:04 pm
    “How do you write great title tags and meta descriptions?” That is the question that clients ask me most frequently. And it’s a loaded question for sure! There are several components to authoring great titles and descriptions, but there are also a few considerations that each client will want to consider for themselves. I’ll address […]
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  • Health Systems’ 5 Most Common Digital Advertising Mistakes

    Joe Castro
    24 Feb 2015 | 11:11 am
    In the course of doing digital marketing consulting and management for several different health systems nationwide, Fathom has found their digital advertising accounts typically have several common problems. (We’ve even graded the paid search performance of the Truven 15 Top Health Systems.) Hospitals can make better use of advertising dollars and increase return on paid search by avoiding the following pitfalls. 1. Geo-targeting too large of an area. Geo-targeting is such an important aspect of driving new patients and service line growth for a health system. When working with limited…
  • Is Your Content Strategy Unhealthy? Use This Symptom Checker

    Haley Hite
    23 Feb 2015 | 12:01 pm
    As a healthcare marketer, you know the importance of reliable, factual medical content. You know that 86 percent of patients conduct a health-related search before seeing a doctor. [Click to Tweet] Many of these people are looking online for a diagnosis before they seek an official one. But what about you? Have you taken a proactive approach to your healthcare content strategy? If you were to give it a diagnosis based on your own research, would it make you turn to a content professional for help? Unhealthy Content Strategy Symptoms The first step is to identify the symptoms of an unhealthy…
  • 9 Signs It’s Time for a New Manufacturing Website

    Kevin Lewalk
    20 Feb 2015 | 10:56 am
    ALERT, ALERT! Is your website up to par? Statistically, you have about 7seconds to capture your visitor’s interest on your manufacturing website. Yep, that’s it—7 seconds. In some cases, even less. If your site looks outdated or doesn’t function correctly, chances are you will lose that visitor. And most likely, you will have lost them forever. If you don’t want that to happen, read these 9 signs to find out if your site needs a refresh. #1. Your branding has changed. Your manufacturing company’s branding has changed, but your website has not. This happens more often than…
  • Entrepreneurial Marketing Secrets: Recognizing Opportunities

    Paul Richlovsky
    17 Feb 2015 | 1:56 pm
    Amy Wilkinson, author of The Creator’s Code, recently wrote on LinkedIn about the ability to recognize competitive imperfection in a marketplace as a major element of entrepreneurial success. Marketers can learn much from her analysis of what separates the most successful entrepreneurs (like Jack Ma and Elon Musk) from the also-ran’s. Extraordinary results come from what she calls entrepreneurial alertness, a kind of hyper-awareness of opportunities that results from atypical business thinking. And by atypical, she means something beyond logical analysis and strategic planning…
  • Use Social Media to Show Your Customers Some Love This Valentine’s Day

    Rachel Nord
    13 Feb 2015 | 12:35 pm
    With Valentine’s Day quickly approaching and the New Year finally at a lull, what better time than now to focus on loving your customers? Now that 2015 game plans and budgets are finally behind us, February should be a time to dedicate towards slowing down and really focusing on appreciating your customers. You can learn a lot about your business through the eyes of your customers. Utilizing social media is one way that will help you build personal relationships with them. Here are several ways in which social media can not only help you love your customers, but get them to love you back.
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    EduTek n Social Media Advisor

  • CUE Learning Revolution Online Summit Featuring Google for Education, May 2-3, 2015

    EduTek_SocialMedia Consultant
    16 Feb 2015 | 8:56 pm
    ‘CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. In September, these organizations hosted the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves.’ The registration fee is $10 for CUE Members $50 for new or renewing members (includes one year of CUE Membership) For details. Click here.
  • Will Casual Learning Replace Gamification?

    EduTek_SocialMedia Consultant
    1 Feb 2015 | 11:28 pm
    In this interview titled ‘GAMIFICATION IS OVER: NOW, IT’S ALL ABOUT CASUAL LEARNING’  Dave Cutler, the co-founder and CEO of mLevel, says that ‘Casual Learning is social, mobile and personalized. It’s designed to be consumed in short bursts when and where users need it. And it is designed to be fun’. The company’s mLevel ‘is the industry leading casual learning platform used by global fortune 500 companies to make learning fun, while improving real business results’. The following video suggests what mLevel is all about. mLevel mission manager enables the learning…
  • Explore Social Platforms Counter, Flapit

    EduTek_SocialMedia Consultant
    8 Jan 2015 | 11:45 pm
    Interested in impressing your offline community by showing your strength in online community? Then try Flapit, as it is the first physical counter that connects to many social platforms suchas FB, Twitter, YouTube, Google Plus and others. The following video shows how you can impress your off-line community by using Flapit. According to their website, ‘Flapit can be placed anywhere: in your store window, or on display at your agency or on the wall of your restaurant / hotel, you name it’. It can be tried by small businesses as well as corporations as it is an interactive marketing tool…
  • Happy NewYear 2015

    EduTek_SocialMedia Consultant
    31 Dec 2014 | 10:31 am
  • Have You Explored Ello an Ad Free Social Network Environment?

    EduTek_SocialMedia Consultant
    18 Dec 2014 | 11:32 pm
    Ello is a social network that is just simple, ad free and hence cultureless. It is created by small group of designers and artists who promise not to sell your data to third parties. To remain ad free Ello converted to a Public Benefit Corporation (PBC). It works on mobile devices through web browser.                 The clutter offered in the updates of various social networks can be easily got rid of by choosing your connections between the options ‘friends’ and ‘noise’. This will enable you to view your friends’ updates easily and not having to search among…
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    SEO Content Strategy and BtoB Public Relations

  • 5 Ways to Find New Customers Fast… Without spending a fortune!

    Melanie Rembrandt,
    26 Feb 2015 | 1:56 pm
    Time to Boost Sales! As a small business owner, you are probably always thinking about your sales quotas and new customers. With all of your marketing, accounting, and other, responsibilities, the whole process can be overwhelming. But it’s time to step back and take a more simple approach. Here are… 5 Ways to Find (and […] The post 5 Ways to Find New Customers Fast… Without spending a fortune! appeared first on SEO Content Strategy and BtoB Public Relations.
  • What is Content Strategy, Anyway?

    Melanie Rembrandt,
    19 Feb 2015 | 7:37 am
    3 Tips to Make Your Business Words Boost Sales According to the Content Marketing Institute’s “BtoB Content Marketing 2015 Benchmarks, Budgets, and Trends—North America,” “70% of B2B marketers are creating more content than they did one year ago.” And for good reason. Good content increases online awareness, brings people to your site and boosts sales. […] The post What is Content Strategy, Anyway? appeared first on SEO Content Strategy and BtoB Public Relations.
  • Do You Love What You’re Doing?

    Melanie Rembrandt,
    12 Feb 2015 | 7:57 am
    If not, take this Valentine’s Day weekend to make some changes! It’s almost Valentine’s Day… time to think about the people and things you love. With this in mind, how much do you “love” what you are doing? If there are certain aspects of your business that you just don’t like, I have a few […] The post Do You Love What You’re Doing? appeared first on SEO Content Strategy and BtoB Public Relations.
  • How to Avoid PR Scams

    Melanie Rembrandt,
    5 Feb 2015 | 4:07 pm
    Stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away. You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say. Wow! It sounds great. They are […] The post How to Avoid PR Scams appeared first on SEO Content Strategy and BtoB Public Relations.
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    97th Floor

  • Episode 010: High Level Outreach and Best Relationship Building Practices

    Shante Schroeder
    19 Feb 2015 | 8:30 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with 97th Floor digital marketers Jayme Jenkins and Jimmy Winskowski about high level outreach and connecting with high authority sites in all niches. You will learn: Why outreach is important: Brand mentions SEO benefits high authority links that help with , search engine rankings, communicates […] The post Episode 010: High Level Outreach and Best Relationship Building Practices appeared first on 97th Floor.
  • Marketing for the People: Giving Something Back at 97th Floor

    Wayne Sleight
    22 Jan 2015 | 1:18 pm
    Here at 97th Floor, we believe that the best gifts are the ones that provide the recipient with an opportunity to help others. This is why for our holiday card this past December, we created the #20helps campaign. We wanted to be able use our success as a company and as individuals to help others. […] The post Marketing for the People: Giving Something Back at 97th Floor appeared first on 97th Floor.
  • Episode 009: Creativity in Digital Marketing

    Shante Schroeder
    13 Jan 2015 | 8:30 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with 97th Floor employees Chase Larson, lead Digital Marketer and Rachel Bascom, content writer. You will learn: What creativity means in digital marketing–affects all facets from social media to content campaigns. Writing is like a stand alone art form, so creativity is key in how […] The post Episode 009: Creativity in Digital Marketing appeared first on 97th Floor.
  • Episode 008: Women’s Role in Digital Marketing

    Shante Schroeder
    6 Jan 2015 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder and Jayme Jenkins, lead digital marketers at 97th Floor, discuss women in digital marketing – specifically what they’ve encountered and advice for women in the industry. You will learn: A few theories on why the industry is predominantly male More and more women drawn from different […] The post Episode 008: Women’s Role in Digital Marketing appeared first on 97th Floor.
  • Episode 007: J.T. Daily on Successful Online Marketing

    Shante Schroeder
    30 Dec 2014 | 8:30 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with J.T. Daily of Drug Rehab. provides resources and information for people to overcome their addiction(s). You will learn: Talks about his career, how he got into the industry. I think it’s really important before you start investing time, money and resources online–you have […] The post Episode 007: J.T. Daily on Successful Online Marketing appeared first on 97th Floor.
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    solar news HubSpot

  • Solar Energy Systems for Pools

    26 Feb 2015 | 12:02 am
    If you have a pool, you know how much warming can mount your electricity bill. Solar systems for swimming pools offer an alternative method that does not devastate your bank account. Solar energy systems for swimming pools When most people think of solar energy systems, they think of large crystalline structures that are intended to collect a large amount of solar energy to convert solar energy. However, there are other uses for solar energy systems. One of the most ingenious uses for this technology is the use of solar energy for heating swimming pools. Using solar energy to heat your pool,…
  • Solar Energy Risks To Health

    21 Feb 2015 | 11:31 am
    Solar energy is a potential free electricity and water heating source. It has the power to take advantage of electricity in remote areas of the world. It seems to offer health and safety with power, but is it? Rarely health risks of solar energy are mentioned. This may be partly due to the limited use of this energy source. It may also be due to the lack of research in this area. Some have begun to study the health risks of solar energy, however, and if you study long enough, some estimates are available. Solar Thermal Risks Health Solar energy Health risks inherent in the design and…
  • Solar Energy Tips Everyone Needs To Know

    20 Feb 2015 | 3:21 am
    Solar energy can seem quite complicated if you are not familiar with the technology and products used. You just need the right information so you can take the opportunity by the horns. Read this article to learn of the many benefits that solar energy can provide homes and businesses. You need to understand how you can save energy after get it done by the solar power system you use. The battery power is stored until ready for use. Additionally, you can sell excess power to the utility to save even more. Effective solar panels are able to move. If the panels are stationary, you should choose a…
  • Solar Energy Tips You Can Start Trying Today

    18 Feb 2015 | 10:52 am
    Are you familiar with solar energy? Is there anything else you want to know about solar energy? If this is the case, you should learn everything you can and have a good plan for moving forward. Read on to discover how to take advantage of solar energy market. The number of solar panels to purchase, and its effectiveness has everything to do with the amount of energy your panels produce. You must do the math to figure out how many panels will be needed. It’s a good idea to get some very good signs for many poor. While maintaining solar panels, which should continue to work well.
  • Solar Energy Advice That Can Work For You

    9 Feb 2015 | 8:12 pm
    Solar power is becoming very popular. Anyone who owns a building can benefit from this energy source. If you aren’t sure how it works or what benefits await you, read on! In this article, we will discuss the latest and greatest in solar energy. Start small if you are just starting out with solar energy. Choose a few lights to put in your front yard until you realize the benefits of solar energy. You can find these in almost any type of home improvement store. Installing these isn’t terribly difficult, you just place them where you want them. Find solar panels that maximize energy…
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    Local SEO Guide

  • Dude, Where’s My Primary Category?!

    Dan Leibson
    26 Feb 2015 | 10:42 am
    Google recently rolled out their “primary category” requirement to Google My Business Locations bulk accounts. Instead of associating the first category per location in a bulk account as the “primary category”, the roll out is instead selecting nothing as a primary category for all locations in a bulk account.   This means that if you [...]The post Dude, Where’s My Primary Category?! appeared first on Local SEO Guide.
  • Google Now Outsourcing Local Packs to India

    Andrew Shotland
    5 Feb 2015 | 9:20 am
    We have been seeing a lot of mismatched locations in the local packs lately but this one takes the cake, er curry…: (Click to enlarge)   You know you can’t beat Nayana Eye Care in Pradesh. They’re “recognized by the Food Corporation of India” and have “world-class sterility.”The post Google Now Outsourcing Local Packs to India appeared first on Local SEO Guide.
  • 90′s Redux – Google’s Fanny Pack Continues to Expand

    Dan Leibson
    26 Jan 2015 | 9:48 am
    One of the benefits of working with local clients, both large and small, is that we see a lot stuff. Recently we have been conducting a rank tracking project for a large national brand with 1,300+ locations. This has has given us some interesting insights into the move from the local carousel to the local [...]The post 90′s Redux – Google’s Fanny Pack Continues to Expand appeared first on Local SEO Guide.
  • Is MapMaker’s Bad Data Grounds for Divorce?

    Dan Leibson
    13 Jan 2015 | 1:54 pm
    We have been playing around with Google’s MapMaker product a lot lately. While this won’t come as a shock to the seasoned local search professionals out there let me tell you, it’s a buggy product. Just the other day I had it return auto-suggest results in what I think was Dutch. While UI glitches are [...]The post Is MapMaker’s Bad Data Grounds for Divorce? appeared first on Local SEO Guide.
  • Yes Virginia, Publishing Does Help SEO…

    Andrew Shotland
    8 Jan 2015 | 10:23 am
      When you have been practicing SEO for years, you sometimes take the basics for granted. Then they hit you smack dab in the face and it’s like a breath of fresh air. Above is this blog’s organic traffic graph from November 29th, 2014 to today. While it’s hard to see, organic traffic for the [...]The post Yes Virginia, Publishing Does Help SEO… appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
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    Internet Marketing Ninjas Blog

  • Best Internet Marketing Webinars to Attend and Educate Yourself

    Ann Smarty
    23 Feb 2015 | 6:30 am
    Marketing, especially online, is one niche that is always changing. Every year we have new strategies, new tactics, new platforms to explore and avenues to go down. If you are a marketer, you know the feeling of having to scramble to keep up just after perfecting the latest PR craze. To get a better feel for the more stable and consistent updates in the industry, it is best to turn to the experts. Luckily, there are a lot of webinars out there that will give you all the information you need. Here are some sites that host *regular* webinars: Content Marketing Institute Webinars Focused on…
  • How Can Social Media Help Your Business?

    Ann Smarty
    16 Feb 2015 | 6:30 am
    It is hard to believe that anyone isn’t really on board with social media, but a lot of businesses haven’t quite managed to settle of a solid strategy. Small or local businesses in particular tend to create a page, and never come up with a cohesive way to work it to their advantage. Hiring an expert is a worthwhile investment with a lot of return. But not all business owners are convinced. What does social media really do for a brand, especially when that brand isn’t one of the well established names that permeate the global market? A lot, actually. While the success of…
  • Tweets on Google, Web Anonymity, Modern SEO Considerations and More!

    Jen Van Iderstyne
    13 Feb 2015 | 3:24 pm
    This week’s chatter is full of implications, from Tweets in the SERPS to white lists, bot activity and online privacy. A lot of what is being talked about really only scratches the surface of what one idea or one small change could become. While SEO often forces us to stay in-the-moment, part of the fun of the industry is always looking ahead. For every change or new development  that happens right now, we can only imagine where the ripple effect will end. Tweets Now a Part of Google SERPs in Realtime Twitter has finally handed over the keys to the kingdom to Google, in the form of an API,…
  • Awesome Resources for Article Ideas in Any Niche

    Ann Smarty
    9 Feb 2015 | 7:00 am
    Brainstorming can be tough. You get distracted easily and everything seems to have already been written! To add to that, requirements to content concepts and titles have become much more complicated. I remember the time when all we had to worry about is a good use of a key phrase to make sure that articles comes up in search results. With the growing importance of social media traffic, we now have to think how that title will look like in social media shares (How many people will be intrigued enough to click the link nearby? How many people will want to re-share? Is it short enough to allow…
  • Balancing Social Media, Ad Blocking and Google, Google and More Google!

    Jen Van Iderstyne
    6 Feb 2015 | 3:56 pm
    This week we’re covering a little social media, a little paid advertising but it’s mostly a lot of analyzing Google from the business side to the ranking side. The Search Juggernaut is often under public scrutiny for what it’s doing and what it wants from Webmasters. This week our threads are full of different discussions about how they do business and how we use them to do our business. Pick your favorite, and share your thoughts! How to Prevent Social Media from Being a Huge Time-Suck The on-going conversation about time management and Social Media is back in the foreground as Kevan…
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  • On Practitioners, Policymakers, Business, and Authority

    john andrews
    10 Feb 2015 | 11:41 am
    Deleted, because I’m exhausted. It just won’t make any difference… you have lost, and the big players have won.   Update: therefore, it’s time to address the future of online marketing & SEO.    
  • It’s OK to be Late

    john andrews
    5 Feb 2015 | 6:20 pm
    It must be a slow news month, because I’ve been seeing a disproportionate number of people whining in public about other people being late to their meetings & appointments. Mostly these are people I do not respect: social media gurus, self-help experts, “authors” of pop business books, professional speakers, venture capitalists, placed startup CEOs and […]
  • Six Ways Matthew Ingram is Wrong about Andrew Keen Being Wrong about the Internet

    john andrews
    28 Jan 2015 | 11:10 am
    Matthew Ingram published “Six ways in which Andrew keen is wrong about the internet [sic]” and I have to say, “what nonsense”. It’s so much fluff, wrapped in stock photography and Modern Typography, that it’s comical (to me… an admitted Silicon Valley Outsider). So here on my ugly little blog, where an audience 0.0001% the […]
  • Visit Spain in April :

    john andrews
    27 Jan 2015 | 11:27 am
    Updates: As I update this post, you’ll find the additions either as UPDATE asides like this one, or at the end where I extend the post to reveal some of the activities I secretly engage in when on conference travel in foreign lands. is an annual conference held in Valencia, Spain every year. I’ve […]
  • Developing Developing Developing Developing…

    john andrews
    20 Jan 2015 | 4:48 pm
    My friend Peter Askew recently remarked about the power of “developing domains” to build audiences and achieve success: He was following up on a preior tweet where he showed traffic growth of an older dormant domain he has “revived”. The chart shows significant traffic success: This is what domainers call “development” and what SEO practitioners […]
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    ReelSEO Video Marketing

  • Vidcon 2015 Welcomes ReelSummit - Exclusive Discount for Industry Track

    Mark R Robertson
    24 Feb 2015 | 3:26 pm
    For those of you that have been lucky enough to attend our annual ReelSummit event, where we brought marketers, brands, retailers, and storytellers together to celebrate the business of video, we have some news for you. The good news is that we have secured an exclusive opportunity for ReelSEO and ReelSummit fans to attend a worthy alternate event with an exclusive discount.
  • Are You Misleading Viewers? How-to Best Disclose Sponsored Videos & Why [How-To's Day #4]

    Andy Smith
    24 Feb 2015 | 12:28 pm
    It's a fact that many online video creators are still not disclosing sponsorships they received for some of their video content, and that's totally against current FTC guidelines. In this week's How To's Day, we discuss how you can properly disclose your paid endorsements, and why you need to.
  • How YouTube Can Overcome the Strategic Threat From Facebook

    Greg Jarboe
    23 Feb 2015 | 8:08 am
    There's no doubt that Facebook poses a real threat to YouTube's dominance when it comes to video reach. But, a new focus on generating engagement via YouTube advertising may just prevent Facebook from cutting off the ad revenues that YouTube and Google need.
  • The Art of Persuasion: 5 Viral Videos You Didn't Know Were Ads

    Andy Smith
    21 Feb 2015 | 6:45 am
    Great storytelling can make or break a video marketing campaign, and some of the very best viral video ads of the past few years took the viewer on an emotional journey rather than dragged them along on a sales-pitch. We look at 5 incredibly successful branded videos that you may not have realized were ads.
  • How-to Calculate ROI from Adding Closed Captions to YouTube

    20 Feb 2015 | 7:37 am
    Captioning on YouTube is a much discussed topic among YouTubers with the cost usually being the main concern. To help alleviate some of this uncertainty, 3Play Media has introduced a free tool that will calculate the Return on Investment of captioning your YouTube channel.
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    360i Digital Agency Blog

  • 360i Named #1 Global Digital Agency in Warc 100 Rankings

    26 Feb 2015 | 7:29 am
    360i has been named #1 Global Digital Agency by Warc in the 2015 Warc 100, a ranking of the top agencies, companies and campaigns that establishes the benchmark for commercial creativity worldwide.  In addition, our “Say it with Bacon” campaign for Oscar Mayer ranked among the top 100 campaigns. Louise Ainsworth, CEO of Warc, said: “These rankings reflect an incredible body of work from across the globe – congratulations to the clients and the agencies who made it happen. Together these campaigns form an inspirational set of case studies, from which brands and agencies everywhere can…
  • Branded Video Content Cheat-sheet: A Marketer’s Guide to 6 Top Platforms

    Jwala Gandhi
    26 Feb 2015 | 7:00 am
    In a highly saturated space where many major social platforms and video sharing sites are vying for branded video content, many marketers are faced with the question of where they should be focusing their efforts to see the greatest success and return. This past January, Facebook released new statistics around video-specific user behavior, noting a 75 percent increase in global video posts that have totaled over one billion daily video views. And just earlier this month, new stats were released around attention garnered at the Super Bowl – notably citing how ads that ran through the…
  • 360i Summer Internship Program: Now Accepting Applications

    24 Feb 2015 | 8:05 am
    Recognized among the top 3 on the Ad Age A-List for 3 years running, iMedia’s Best Agency for Social Media and MediaPost’s OMMA Agency of the Year, 360i is now accepting applications for our 2015 Summer Internship Program. Why should you apply? Innovation happens here! You will learn from and work with the best and brightest in the industry on some of the most distinguished brands in the world (client roster here). Gain real world advertising experience, while positioning yourself as an integral part of a team driving innovation in an ever-changing global market. Oh, and just in case…
  • Facebook’s New Relevance Score Measures Content Success from 1-10

    13 Feb 2015 | 12:28 pm
    This past week, Facebook announced it would begin showing a ‘relevance score’ that rates ads based on how well content is received by a target audience. While Facebook’s Ad Delivery system isn’t new, and has been operating with a relevance score in the background for years, this is a strategic move to offer more transparency around ad health score on the platform. This update supports Facebook’s vested interest in creating the best possible experience for users; supporting marketers, while moving them toward paid advertising that resonates, ensuring the platform’s long-term…
  • ‘Feel the Feelings’ in Oreo’s Valentine’s Day Effort for #RedVelvetOreo

    12 Feb 2015 | 8:35 am
    This Valentine’s Day, 360i client Oreo is giving everyone—especially skeptical Millennials who aren’t exactly enthusiastic about the holiday—something they can love: stories about awkward, unexpected romance. Featuring the brand’s newly released Red Velvet flavored Oreos, the campaign centers around the idea that Red Velvet seems to have a certain “effect” on people, no matter their age, personality, or relationship status. Over the course of this week leading up to Valentine’s Day, Oreo is releasing six short videos highlighting the effect of Red Velvet on everyday situations…
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    SEO Blog of Link-Assistant.Com

  • We’ll Be @ SMX West Conference 2015, Come Chat with Us!
    20 Feb 2015 | 6:26 am
      Hello world, we have an awesome piece of news to announce today. The Link-Assistant.Com team is attending SMX West 2015 in San Jose, a search marketing conference that (we believe) needs no introduction. We'll be at McEnery Convention Center on March 3-5, 2015, so, please don't be shy to say "Hi" if you see us there!   Viktar Khamianok,CEO & Co-founder Aleh Barysevich, CMO & Co-founder Katherine Stepanova, Head of Marketing Eugene Hutorniuk, Head of SEO Get in touch If you'd like to invite us to your workshop, booth, presentation or simply would like to get in touch,…
  • Are Keywords Still Relevant, and How to Use the Right Ones
    19 Sep 2014 | 6:43 am
    Editor's note: this post is brought to you by Kristi Hines, a freelance writer, professional blogger, and social media enthusiast. If you're interested in more content on doing keyword research the right way, check out SEO PowerSuite's manuals on 4 Steps to Efficient Keyword Research and  Applying Keyword Difficulty Score. Google has done several things in the last couple of years to make people wonder if keywords were still relevant when it comes to search optimization.  They've removed keywords from organic search data in Google Analytics. They've punished websites that have overused…
  • 20 Awesome Content Creation Tools
    5 Sep 2014 | 8:13 am
    For content creators, the right tools can help in several ways, from helping you organize your thoughts, come up with great ideas, and create a wider variety of content. And for content creators who also manage contributions from others, there are tools that can help streamline the pitch, submission, and editing processes. Without further ado, here are 20 awesome tools that help with content creation. Read More
  • [Guide] Safeguard your site from Google’s Panda, Penguin and Hummingbird!
    3 Jun 2014 | 7:49 am
    Officially confirmed - new Google's Panda 4.0 update is here. But what is more - the alarming rumors are that the new version of Penguin update is next to come. And this means that even if you haven't noticed any significant changes yet, it's just the time to make sure your site is on the safe side and get ready for Google's new updates. Read More
  • 7 Ways to Get Not Provided Keyword Data
    20 May 2014 | 1:53 am
    The keyword (not provided) has been a thorn in the side of marketers everywhere since it began appearing in Google Analytics organic search data in 2011. And now that it is extending to advertiser data as well, it leaves a lot of people asking – how can we find out what keywords are really effective in our marketing strategy? While you'll no longer be able to connect the proverbial dots within Google Analytics using your keywords and conversions data, there are still some ways to find out. Read More
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    SEO News & Tips

  • The Big Question You ALWAYS Ask Before Creating Content

    Marvin Russell
    16 Feb 2015 | 4:20 pm
    I just listened to an awesome podcast by Daniel Faggella, of TechEmergence, where he interviewed Rand Fishkin, The Wizard of Moz. As always, Rand had a lot of great things to say, but one particular thing stood out to me more than anything else. He was so adamant about this point. In fact, he repeated it over and over. He strongly urged that every single digital marketer ask this one question before creating any piece of content. The Question According to Rand Fishkin, the most important question you should ask yourself before creating any piece of content is, “Who will amplify this…
  • 7 HUGE Tips on Writing Email Subject Lines

    Marvin Russell
    7 Feb 2015 | 1:12 pm
    How many emails do you get per day? How many do you delete? How many do you send to spam? How many do you unsubscribe from? Finally, how many do you open, and more importantly, why? Where better to look for the answer to that last question than MailChimp. After all, they exist to help segment and send mass amounts of emails. So we started digging around their site and sure enough, we found really interesting data around email subject lines and open rates. This infographic is a visual representation of what we found on how to write email subject lines with high open rates. The post 7 HUGE…
  • 10 Signs Google PageRank is Dead…to Non-Googlers

    Marvin Russell
    28 Jan 2015 | 12:00 pm
    I keep seeing the same question posted over and over, “Is Google PageRank Dead?” My thoughts are yes and no. Yes, it’s dead to those outside of Google. No, it’s not dead to Googlers (people who work at Google). In other words, I still think Google uses PageRank as a part of their organic ranking algorithm. I just don’t think they will push PageRank out to the public anymore. I did a little research and came up with 10 signs, from which we can safely assume Google PageRank is dead to non-Googlers. While researching this topic, one thing I noticed killing off Google PageRank for…
  • 5 Steps You Never Skip When Launching a New Blog

    Marvin Russell
    17 Jan 2015 | 10:45 am
    Launching a blog can be like going to the gym. You go for about 2 weeks, and you never go again because you’re unorganized, and you don’t have a strategy.  Before my agency was acquired, I personally witnessed this happen to different companies and agencies for over a decade. That’s why I’m sharing my insight on how to launch a blog. These 5 steps work whether you’re a one-person team, agency, small business or a big company.  Just follow these 5 steps and I promise you’ll get through one year of successful blogging. Then, simply do the exact same…
  • 100 SEO Tips and Tweetable Quotes from Rand Fishkin

    Marvin Russell
    19 Dec 2014 | 7:56 am
    I’ve compiled a list of the best SEO quotes and tips from Rand Fishkin. If you’re an SEO professional and don’t know Rand, you should: he’s the author of The Beginner’s Guide to Search Engine Optimization (free on his website) and co-author of The Art of SEO. Rand is the founder and former CEO of I recently ranked Rand Fishkin #1 on my post The Elite 8 SEO Leaders of 2014. 100 Tweetable SEO Tips and Quotes from Rand Fishkin 1.  never, ever, ever use a subdomain or a separate root domain to host your blog ~ @randfish Tweet 2. better content is…
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  • LOCAL Search Resources: URLs that Count!

    Jim Rudnick
    23 Feb 2015 | 8:25 am
    Okay, I know what you’re thinking….what do I mean by “URLs that Count” and the answere this time is pretty easy – I thought I’d list here a short master list of URLs that you can use to click-on, drop-by, read-from and get some of the most current & up-to-date LOCAL search knowledge to help out your own SMB site. It’s all about knowledge, eh! That is, if you’ve a query or question, then think about where you’ll go to learn what to consider as honest advice on that channel. Got a query on your NAP when you’ve got 4 offices? Got a…
  • Citation Search: How to Find out Where to List?

    Jim Rudnick
    16 Feb 2015 | 8:28 am
    Okay, you’ve got an SMB site, it’s local in it’s marketing circumstances and you want to know more about “citations” as your google reasearch has told you they’re important. If that might descibe you and your current stage of learning how to Canadian SEO your own site, then this post is for you, eh! Here’s what I’m talking about today – that if you wish to get some search engine ranking notice and resulting traction, then you’ve got to learn about Citations – what they are, where to find the ones that count and what to do when…
  • FabFriday: A Single Infographic for eCommerce

    Jim Rudnick
    13 Feb 2015 | 7:49 am
    Not often I think about SEO for eCommerce sites as we don’t have such a client right now – but when I ran into this huge, long scroller this week I knew I’d have to blog on same. Located here on, it’s entitled “The Ultimate, Epic Guide to Create a Successful Online Business in 2015″ and it as I said is quite a long well done graphic that says it all – least as far as I’m concerned! Not that it’s about SEO only – it’s not at all. In fact it’s a compendinium of the top 20 items to strategize…
  • Is SEO Easier than You Might Imagine?

    Jim Rudnick
    9 Feb 2015 | 10:47 am
    That’s a great question, I answered from the dais at a recent Seminar I was giving entitled “SEO 101″ and yet truly, I had no easy answer to give to the over 150 folks seated in front of me. And if you think about it, you’ll understand, eh! SEO is tough. It’s like trying to hit a target that gets moved after you’ve taken your best shot at same – Google for instance says it changes it’s algo approximately 500+ times annually – or at least say 1.5 times a day. And we SEO practitioners try to stay abreast of what’s not only working now…
  • FabFriday: A Favour over at Kickstarter?

    Jim Rudnick
    4 Feb 2015 | 4:34 pm
    Okay, as you all know, I usuallly post on Fridays with the fab Infographics that I’ve found and saved the URLs for to help all you SMB owners get help in your own SEO Campaigns. Usually. But not today….this Friday I’d like to ask all you SciFi fans for help over at the Kickstarter campaign to get this fine new SciFi magazine started. As you can see, the timeline for the end of the campaign is only in 9 days and we’re only about 1/3 complete. If you’ve the time, please do drop by that link, go to the updates area and look at the Publishers short short promo videos…
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    Home Based Business Resources

  • Small Changes Big Influence – Science Behind Persuasion (infographic)

    26 Feb 2015 | 7:34 am
    Influencing and persuading others is something that we all have to do at one time or another. It might be very simple things like getting your children to do their homework without a struggle or asking your partner to do the washing up, or it could me more complex situations like persuading a business colleague to support a proposal or a customer to make a purchase. Whatever the situation may be, we would all like to be more influential and persuasive, but how? Scientists that have studied the persuasion process for over 60 years have discovered that the more traditional approaches that we…
  • Getting Traffic From Facebook, Guide To Hashtags, Build Links Safely, Speedlink 8:2015

    21 Feb 2015 | 8:35 am
    Hi everyone, hope you all had a great and productive week! Recent reports from Shareaholic indicates that Facebook is one of the biggest traffic referral social sites. Following behind is surprisingly Pinterest and Twitter on a close third position. With Facebook driving massive amounts of traffic, no wonder many marketers are using the platform. If you are using Facebook as one of your marketing platforms, you should know that there are many ways to optimze your campaigns, and perhaps you might not even be using it that well. There’s a lot of confusion around how we can optimize our…
  • The Many Faces Of A Blogger

    Moosa Hemani
    20 Feb 2015 | 3:41 am
    I am ready to bet that the title alone of this article gets you all. How dare I call a blogger as multi faced? That’s a question that many of the newbies might be wording in their minds right after getting a clear idea of why one (business or individual) should blog. Those of you moderately familiar might possibly be scratching your heads over this in some confusion and the experts may have a pretty good idea of what I mean here. No, this does not refer to varying topics and niches that a blog or a writer might deal with. I am talking about something a little bit more complex. But…
  • Advertising With SEO Value, Pinterest Bans Links, Desktop Flipboard, Speedlink 7:2015

    15 Feb 2015 | 3:16 am
    Hi everyone, hope you all had a great and productive week! “Investing in advertising might feel like we’re simply buying people’s time and attention, but there’s far more to it than that. Done right, advertising can show returns in many organic channels, including SEO, says Rand Fishkin of”. In another Whiteboard Friday video, Rand shows us how… Paid media investments, can yield SEO value? Pinterest Bans All Affiliate Links Ooppss, there you go. The platform has been abused quite a bit by both “power pinners” and affiliate marketers…
  • 15 Crucial Social Media Mistakes You May Be Making

    Dawn Ellis
    12 Feb 2015 | 3:06 am
    We are in the midst of the digital era, where it’s no longer optional for businesses to be on social media. And in this era, the average internet user has the power to publish their opinion and the potential to be heard by thousands. But this well-meaning attempt can viral out of control and, have fatal consequences. Your online persona is impacted by every social media post you make. Businesses take advantage of the marketing opportunity social media presents to enhance their brand image, strengthen customer relationships and contribute to business growth. Occasionally businesses…
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  • How to Improving Your Personal Brand

    26 Feb 2015 | 8:10 pm
    When most people think about improving a brand, they often believe it applies only to businesses and companies. However, everyone has a personal brand that helps them find active employment. By maintaining and improving your personal brand, you can increase your prospects for landing the type of job that you want. What is a Personal Brand? Basically, branding revolves around the accomplishments you have made in your career. It will help you in expressing your capabilities with employers and build up your reputation so that you become more noticeable. Ideally, if you build up your personal…
  • Web and Rank Social Media Policy

    9 Aug 2014 | 11:21 pm
    Please find below our completed social media policy. Is perfect time to use this policy in any media engagement. If you have any feedback for our media team, please contact us. This policy governs the publication of and commentary on social media by employees of web and rank ltd and its related companies (“Web and Rank”). For the purposes of this policy, social media means any facility for online publication and commentary, including without limitation blogs, wiki’s, social networking sites such as Facebook, LinkedIn, Twitter, Flickr, and YouTube. This policy is in addition…
  • 10 Free Business Listing Sites – Optimized Listing

    29 Mar 2014 | 6:49 pm
      If you understand how search engines work, you realize that getting your business into a wide variety of business listing sites is a wise move; it will make it exponentially more easy for your customers to be able to locate you when using a search engine like Google, Yahoo, or Bing to find a provider of the good or service you offer. I think directories with few exceptions are not good for all business and better use your time to create good content, but some we “trusted” give you a real link juice and drive some additional traffic to your site. Based on data compiled by…
  • Export Trade that Wants to Expand to Southeast Asia Today

    12 Nov 2013 | 5:11 am
    It is not easy to work out an optimization plan for international businesses which involves various populations and countries. Both entrepreneurs and web rank experts should find out essential concerns to achieve foothold worldwide. These stakeholders need to comprehend their environment carefully before even thinking about rankings and inbound marketing in general. As an example, look at how many Italian company in the export trade that wants to expand to Southeast Asia today. This enterprise will definitely experience tough competition against established businesses in that region. These…
  • Author Bio Vs. In-Content

    23 Jul 2013 | 11:26 pm
    The goal of any website is to get as many people to pass through its virtual front doors as possible. It should come as no real surprise that the best way to get quality visitors to any site is through the search engines, which means web ranking becomes all-important, yes i know the social media get more and more traffic, but most of this traffic is fake or artificial, look for example the uge quantity of fake positive comments in, like i was write in my last comment to the blog of  Dan Graziano TripAdvisor has come under fire in recent years for 70% of fake reviews on its…
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    Link Building Best Practices

  • A Survivor’s Guide to Attending a Marketing Conference

    Kaila Strong
    24 Feb 2015 | 7:00 am
    Congratulations! You’re on your way to or sitting at an upcoming industry conference representing your company or your brand. Attending a conference can be a once-in-a-lifetime experience or the worst experience of your life. The greatest determining factor to having a great time, however, is YOU!Here at Vertical Measures, we want everyone on our team to have the best time possible while out repping our brand, shaking hands and kissing babies. Surviving a marketing conference comes down to three key things:Work the room before you’re in the roomKeep your finger on the pulse of the…
  • The Weekly Measure: Buyer Personas, Twitter and Google Partnership & Shareworthy Content Creation

    Glen Fisher
    20 Feb 2015 | 7:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every…
  • Twitter Partners with Google: What You Need to Know

    Sarah Schager
    19 Feb 2015 | 7:00 am
    Google has officially partnered with Twitter and will begin displaying tweets in the search results. With this partnership, Twitter has granted Google full access to their feed of tweets commonly known as the Twitter Firehose. The benefit of Google having access to Twitter’s feed, instead of just crawling Twitter for individual tweets, is that tweets will have the ability to be displayed in a more timely manner than in the past (R.I.P Google Real Time Search). In a nutshell, your tweets will be searchable online, in real time.We know that, in some capacity, Twitter affects SEO. Google…
  • How Buyer Personas Come to Life with Content Creation

    Kat Robinson
    17 Feb 2015 | 7:00 am
    Buyer personas are quickly becoming a hot trend in digital marketing as agencies and brands seek out new and refined ways to ensure their campaigns reach the right audience. Thanks in large part to technology products like HubSpot and content marketing thought leaders like the Content Marketing Institute and Marketo, buyer personas are constantly discussed as a significant, and often critical, first step in a holistic content strategy.Why Buyer Personas MatterHigh-performing, effective content marketing carefully designs, produces, and distributes content that your brand or…
  • The Weekly Measure: Rules For Link Building, On-Page SEO & 8 Steps for Content Creation

    Glen Fisher
    13 Feb 2015 | 7:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every…
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    Clear Simple Marketing

  • Stories Sell + A Super Bowl Ad WINNER

    Heidi DeCoux
    2 Feb 2015 | 2:09 pm
    We hosted a fun (and loud!) 2015 Super Bowl party yesterday.  Although I’m not into football, I LOVE watching and analyzing Super Bowl ads. And of course watching the Halftime Show!  I thought Katy Perry and the entire show was quite amazing this year – even better then Beyonce’s stellar performance last year.  If you […] The post Stories Sell + A Super Bowl Ad WINNER appeared first on Clear And Simple Marketing.
  • A Good Way to Handle Holiday Stress & To Keep Your New Years Resolutions

    Heidi DeCoux
    5 Dec 2014 | 9:28 am
    Well, we’re in the thick of it now — for some, the Holidays are a time of togetherness, peace, joy, and fun. For others, this is the Season of engrained habits, of stressful obligations, and of dreaming about fresh starts and better, stronger, healthier days ahead. Have you ever wondered why the habits we want […] The post A Good Way to Handle Holiday Stress & To Keep Your New Years Resolutions appeared first on Clear And Simple Marketing.
  • 6 Simple Natural Ways to WARD OFF Colds and Flu this Winter

    Heidi DeCoux
    26 Nov 2014 | 8:20 am
    One of my LEAST favorite things is, being sick!  I know that no one enjoys being sick, of course, but I truly TRULY hate it.  It is a colossal waste of time. I had both my tonsils and adenoids taken out as kid, so I’m significantly more prone to sore throats, sinus issues, and so […] The post 6 Simple Natural Ways to WARD OFF Colds and Flu this Winter appeared first on Clear And Simple Marketing.
  • How to Grow your Business without Stress or Burnout

    Heidi DeCoux
    25 Nov 2014 | 4:28 pm
    As you wrap up 2014 and set your goals and make your plan for 2015, I want to share some words of wisdom from my friend Denise Duffield-Thomas, who is a renowned Money Mindset Coach. “Easy is okay.” Denise writes and teaches a lot about how getting more clients and making more money doesn’t mean […] The post How to Grow your Business without Stress or Burnout appeared first on Clear And Simple Marketing.
  • The One Organization Tool I Could NEVER Live Without

    Heidi DeCoux
    13 Nov 2014 | 8:18 am
    When I was 17 the very first Palm Pilot (PDA) came out on the market (pictured here), and when I was 19 I BEGGED my dad to buy me one for Christmas. For those of you who are too young to know what a Palm Pilot is – it’s the 1996 equivalent to a Smart […] The post The One Organization Tool I Could NEVER Live Without appeared first on Clear And Simple Marketing.
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    Single Grain Blog

  • What Google’s Massive Advertiser Ban Means for You

    Sarah Russell
    23 Feb 2015 | 6:30 am
    Last year, Google significantly tightened its policies on the AdWords network, culminating with Vikaram Gupta, Director of Ads Engineering for Google, reporting that the company banned over 214,000 advertisers from its network. As it’s clear that Google is cracking down on advertisers that abuse the AdWords network, it’s imperative that you make yourself aware of all current AdWords policies and ensure you comply in order to avoid facing a similar fate. Why Were So Many Advertisers Banned? According to Gupta, the advertisers targeted by Google’s action were banned “to make the…
  • Should You Send Paid Traffic to Your Content Marketing Campaigns?

    4 Feb 2015 | 6:30 am
    While a growing number of brands are embracing the cost-effectiveness of content marketing, it’s important to remember that even the most affordable marketing strategies require some financial investment. If you’re struggling to get the content you created seen by your target audience, you may want to consider utilizing paid traffic to improve the effectiveness of your content marketing campaigns. Paid content is becoming more popular than ever as brands try to boost their ROI and compete in an increasingly-crowded digital space. According to a 2013 study from Socialbakers, 77% of…
  • Getting Started with Cross-Device PPC Marketing

    20 Jan 2015 | 6:30 am
    Although the world’s first smartphone, Simon, was introduced to the market over 20 years ago, mobile devices have only recently become a major game changer for the digital marketing industry. Mobile internet traffic surpassed desktop traffic for the first time ever last August, though many consumers continue to use both platforms interchangeably on a day-to-day basis. Looking at this trend from an advertiser’s perspective, it’s clear that any companies that are investing in PPC campaigns must structure their ads in such a way that they reach consumers wherever they are – whatever…
  • 7 UX Lessons to Apply to Your Content Campaigns

    Single Grain Team
    4 Dec 2014 | 6:41 am
    UX, short for user experience, is a multidisciplinary approach that attempts to identify the way users feel about using (or anticipating using) a product, system or service, in order to manipulate these reactions.  Though most people referring to UX think of the process in terms of design work – for example, whether the look and feel of a web page design creates a positive impression on visitors – it may also encompass conducting market research, running split tests on proposed changes and analyzing data. But at its core, UX is about understanding the way something makes users…
  • The Step-by-Step Guide to Crafting Content for Conversions

    Single Grain Team
    28 Oct 2014 | 9:07 am
    How many times has this happened to you?  You spend hours creating a new video clip that you’re sure your website visitors will love.  But when you release it on your company’s blog, the reception is lukewarm at best.  A few people watch the video, but only a handful share it with others – and none of them go on to take action on the “free trial signup” prompt you included in your clip. What happened?  Although your video’s content might have been strong, there’s a good chance you didn’t create it with conversions in mind.  When you focus on conversions as the end…
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    AuroIN Blog

  • Content Marketing in 2015

    dusmanta samal
    25 Feb 2015 | 9:34 pm
    Content Marketing Guide: Why and How To Do It Content Marketing is simple, but requires hard-work and consistency! The art of creating ‘valuable’ and ‘relevant’ content that compels users’ attention is not easy. Moreover, you need to have a clearly … Continue reading → The post Content Marketing in 2015 appeared first on AuroIN Blog.
  • What is an .Edu or .Gov Link Worth of?

    dusmanta samal
    17 Feb 2015 | 11:31 pm
    Quantifying the value of links is one type of assessment every search marketer is interested in. This gives them a fair idea of the amount of time and money they need to invest in the link building efforts. Generating back … Continue reading → The post What is an .Edu or .Gov Link Worth of? appeared first on AuroIN Blog.
  • EmailMarketing: Superb Marketing Tool That Delivers High ROI

    dusmanta samal
    11 Feb 2015 | 2:14 am
    Establishing an online presence is a good way to leverage your sales and improve brand awareness. Marketing, on the other hand is the best way to drive better visibility; especially with ‘Digital-Marketing’. However, there are many aspects and techniques of … Continue reading → The post EmailMarketing: Superb Marketing Tool That Delivers High ROI appeared first on AuroIN Blog.
  • Difference Between Mobile Website and Responsive Web Design

    dusmanta samal
    3 Feb 2015 | 4:15 am
    What’s the Difference Between A Mobile Website and Responsive Web Design? This new age of portability is marked by the arrival of an array of hand held devices. From iPad to Galaxy tab, and iPhone to Lumia, electronics with different … Continue reading → The post Difference Between Mobile Website and Responsive Web Design appeared first on AuroIN Blog.
  • Google Maps- Whats New in This Location Searching App?

    16 Dec 2013 | 1:49 am
    The resurgence of Google maps with a set of entirely new and advanced features makes its way into a whole new level of mapping services provided by Google. The application with its recent add-ons is now more customizable, informative and … Continue reading → The post Google Maps- Whats New in This Location Searching App? appeared first on AuroIN Blog.
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  • [Updated] How to Write a Title That Gets Clicks

    Heather Lloyd-Martin
    25 Feb 2015 | 8:30 pm
    Here’s how to make your search listing stand out! I feel a rant coming on. Recently, I stumbled across an old “how to write Titles” post. In it, the author discussed how her preferred method of Title creation was to separate the keywords with pipes. So, a Title would read like: keyword | here’s another keyword | yet another keyword Before I start my rant, I need to get a few things out of the way first: The article I mentioned is from 2012. Although it’s still a very popular article, it’s an older resource. I have the utmost respect for the author. My…
  • How To Do A Content Audit (And Why It’s Worth It!)

    Heather Lloyd-Martin
    18 Feb 2015 | 9:30 pm
    Does your content look a little…outdated? Imagine if you had to use your old high school photo for your business headshot. Remember that perm you spent hours teasing (and Aqua Net-ting?) Your super-big hair would be showcased on your LinkedIn profile. That cool mullet you sported, paired with your Metallica t-shirt? Yup. That’s what readers would see when they clicked over to your “about” page. (I can see you cringing at the thought.) Although we’d never throw an old picture of us online, we routinely keep old, bad content on our sites. You know, those…
  • It’s never going to be perfect

    Heather Lloyd-Martin
    11 Feb 2015 | 9:30 pm
    A friend accosted me first thing in the morning… “I’m stuck. I wrote 100 versions of my headline and I hate them all. I hate my copy. I’ve been working on this for four months. I don’t know what to do.” My friend was freaking out. This wasn’t a “I just need to get this out with someone who understands” thing. This was a pure panic moment for him. (And thank goodness that I had some coffee first so I could intelligently help him.) We’ve all been there. For instance, how many times have you spent hours revising an important email? Or…
  • 4 Ways SEO Copywriters Can Increase Their Income – Fast!

    Heather Lloyd-Martin
    4 Feb 2015 | 11:50 pm
    Do you want to build additional profit centers for your SEO writing business? Why not up your game and help companies with the strategic side of SEO copywriting? You’ve probably found that many clients are looking for more than “just a writer.” Maybe that’s because they’re not sure what content they should produce. Or perhaps the internal writing team is new to SEO and they don’t have a content plan. That’s where you’d come in. Companies like these need an SEO content strategist. Strategists comb through the client’s site to…
  • 5 Weird Writing Productivity Hacks That Work

    Heather Lloyd-Martin
    22 Jan 2015 | 2:30 am
    How much more copy could you write with these productivity hacks? Do you feel burned out and brain dead after a full day of writing? Heavy writing days used to exhaust me. My brain felt like mush. I could barely talk. Exercise was out of the question. All I wanted to do is sit in front of the television and force my brain to stop thinking. You’ve probably had days like that, too. I’ve learned some great time (and sanity saving) writing hacks over the years. And I no longer feel like my brain is going to explode at the end of the day. But yeah, these tips are a little weird.
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    My One Call LLC

  • SEO Is Just A Google Popularity Contest

    21 Feb 2015 | 12:56 pm
    Search Engine Optimization is a Google Popularity Contest. (Updated 02-20-15) Last week I was asked by a new client “Is search engine optimization really that hard?”… Well… no. Either is building a house, or running a restaurant, or installing I.T. networks or fixing your car. But in each of those cases most people call a “professional “.  The last time I put a new battery in my car I scraped my hands, and lost a nut in the motor, as well as a piece of the wrench I had borrowed to do the job. (That’s a true story). Yes, I am not a mechanic. To understand what S.E.O. is…
  • What’s Your Business Worth?

    17 Dec 2014 | 1:32 pm
    Answer: Two times cash flow plus or minus some other factors. You can skip the rest of the blog if that’s the answer you were looking for. Or another formula is, 25% or so of the monthly cash flow multiplied by 60 months. That’s a new formula I just heard of yesterday that makes so much sense it’s crazy! I’ll give you the explanation I heard from Mark Doran ( a client and old friend) who has been a business broker in Denver since 1984 Here’s the background on why I am writing this today. When it comes to selling a business, there are a bunch of differe factors. I have had the…
  • Why SEO Programs Fail So Often.

    15 Nov 2014 | 8:39 am
    Why SEO Programs Fail So Often. It’s math.  Really, think about the numbers for a minute. Lets say you are an accountant that offers bookkeeping and tax preparation.  You want to get into one of the top 3 ranking spots on Google for “bookkeeping (in your city)”. Why one of the top 3 spots ? Because those are the positions that will actually deliver traffic. The rest will at best bring in a dribble of visitors. Okay, so how many businesses in your city offer bookkeeping (or whatever you do). ? Maybe 500 have web sites that google has indexed. So your odds start at 1 in 167 that you…
  • Is Local SEO The Right Tactic? Only When You Do Ready Right.

    Mike Bayes
    10 Nov 2014 | 9:55 am
    Ready Aim Fire. If you do ready right, the rest will fall into place. I’ve worked with 100’s of businesses on marketing and sales campaigns, and I have time and time again found that mid market and small business owners have a tendency to approach new sales and marketing campaigns based on what marketing companies, or other business owners suggest or steer them to. This of course can be a disaster. Here’s why. Lets say Jim owns a Auto supply company, and is in the same networking group as Mark, who owns a semi truck mobile repair business. They get along well, and one day Jim…
  • Google Hang Outs Now Available From Your Web Site

    28 Jun 2014 | 7:32 am
    This is Important! >>>>> Google disrupts customer service industry Did Google just disrupt the disruptors? The tech giant recently announced that it is offering the technology for a button that will launch a Google hangout directly from a company website. Hangouts is Google's name for its videoconferencing service that allow several people to join the same video chat from multiple devices, including smartphones. A related service, Hangouts on Air, allows a video conference to be recorded directly to Youtube. Originally a part of its Google+ social network, it has since spun off…
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  • Would You Like a Free Website Health Check?

    Syeda Ferdush
    25 Feb 2015 | 1:20 am
    Is your website generating enquiries and sales? Are you ranking highly in Google’s search results for keywords relevant to your business? Have you been thinking about improving your site? Well, you’re in luck. We’re offering a FREE website health check that will help you discover whether your website is performing at its best. What’s involved? Our website health check evaluates the health of your digital marketing. We’ll investigate: Organic search visibility – what are the opportunities for attracting more traffic to your site? On-page SEO – is your site well optimised for both…
  • [Free Checklist] 6 Steps to a well-optimised, high-traffic website

    Syeda Ferdush
    24 Feb 2015 | 3:00 am
    Before we start a campaign for a new client we use our knowledge and experience to evaluate the effectiveness of the site’s existing digital marketing. We call this a “digital health check”. The health check looks at ways we can maximise your site for boosting search rankings, attracting more traffic and offering an excellent user experience to convert more visitors. This article will take you through what we look for in six very easy steps. 1. Organic search visibility We know how vital it is for your site to appear at the top of the search engines’ organic results pages. Most…
  • 5 Hot Tips for Pay Per Click in 2015

    Matthew Loughlin
    17 Feb 2015 | 1:34 am
    Now we’re a month into 2015 it’s time to share a few of our essential PPC (Pay Per Click) tips to keep your campaigns successful in the months ahead. We have based these tips on our own experiences, and with the clients that we have been working with over the past year, all of whom have seen vast improvements in their paid search activity. So without further ado let’s take a closer look: 1. Making the most of Google Shopping Google Shopping is nothing new, but since it’s move to a paid model, Google have heavily promoted this channel, no doubt because of the considerable revenue…
  • 154 Tips From SES London, 2015

    Justin Deaville
    10 Feb 2015 | 9:16 am
    Justin Deaville, Lisa Bollins, Zoe-Lee Skelton and Liang Chen spent the day at the SES London Conference. Here are 154 of the best tips and tactics we heard from both days: Day 1 10th February 2015 How the “internet of things” (IOT) will impact (all) commerce by Shawn Burns, Senior Vice President, Schneider Electric 1. The internet starts with the customer. Often marketers forget that there is a customer. 2. Search will continue to grow, customers are spending more time searching. PPC and SEO will become more important than ever. 3. Customers will spend time on your site…
  • 5 Talks Not To Miss at This Year’s SES London

    Zoe-Lee Skelton
    4 Feb 2015 | 3:49 am
    Get a 25% discount to the 2015 SES London Conference The SES London conference – one of Europe’s leading digital marketing events – will take place from 9-11 Feb 2015 As a regular attendee of the UK’s top marketing conferences, I guarantee you’ll come away from SES London with some actionable tips and tactics for your digital strategy. While both days of the conference are packed with useful talks and digital insight, here are the top five talks you won’t want to miss: Talk 1: Achieving Results With RTB & Programmatic Buying Speakers: Sammy Austin, Head of…
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    Ker Communications

  • Which Is Better: SEO or PPC?

    Nick Ker
    25 Feb 2015 | 10:56 am
    Comparing SEO to Pay Per Click as if they were an "either/or" choice is like comparing apples to oranges. Just for the sake of discussion, let's compare them anyway… Which Is Better: SEO or PPC? is from Ker Communications
  • SEO in 2015 and Beyond – It’s Not All About Google

    Nick Ker
    26 Jan 2015 | 12:12 am
    This time of year, SEO blogs are full of… predictions for 2015. As the internet as we know it "disappears", people will find your business in ways you have not imagined… SEO in 2015 and Beyond – It’s Not All About Google is from Ker Communications
  • 3 Things That Doom SEO Campaigns From The Start

    Nick Ker
    5 Jan 2015 | 3:59 am
    Are You Being Your Own Worst Enemy? Some very common things that will almost guarantee your SEO campaign will ultimately fail... 3 Things That Doom SEO Campaigns From The Start is from Ker Communications
  • Website Audit: Find Out What Went Wrong With Your SEO

    Nick Ker
    26 Dec 2014 | 4:44 pm
    This is not one of those automatic and humorously inaccurate "type in your website and we'll tell you some things that don't mean much" free website analysis tools you may have tried… Website Audit: Find Out What Went Wrong With Your SEO is from Ker Communications
  • Rank Number One in Google Search in Time for Black Friday?

    Nick Ker
    19 Nov 2014 | 7:36 am
    Magic 8-Ball Says Outlook Not So Good. If you're starting to consider SEO to get your site ranking for Black Friday - you're a little late. But read on! You have options... Rank Number One in Google Search in Time for Black Friday? is from Ker Communications
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  • A Closer Look at SearchLove

    Lynsey Little
    25 Feb 2015 | 7:34 am
    There are a million reasons why you should attend one of our SearchLove conferences. Not least because we pour our heart and soul into them. I’ve been responsible for the SearchLove series for over five years now. Five years! We’ve gotten pretty good at these little ol’ conferences – we know our venues inside and out, we also know all our suppliers and many of our speakers personally. But that doesn’t mean we’ve begun to rest on our laurels. There have been many sleepless nights over the years worrying about every tiny detail. We really care about how our…
  • Introducing crawlbin - A Service for Testing SEO Directives and HTTP Responses

    Duncan Morris
    18 Feb 2015 | 7:00 am
    Towards the end of last year, I joined Tom Anthony in the R&D division at Distilled (you can read more about that here). We have been quietly working on a number of internal tools to support our consultants and help our clients. Today I’m announcing our first external tool which is the output of a hackday. To help test some of the tools we are building, we needed a way of easily generating pages with various search engine directives enabled or disabled. One hackday later (and the inevitable few hours of overrun to finish the documentation) and we are ready to launch
  • Quick Tips to Format Data to Make your Data Sets Flexible

    Shannon Skinner
    10 Feb 2015 | 7:00 am
    If you want to analyze or manipulate data, you have to save it in a format that you can easily retrieve. So I want to go over a few best practices for saving data so that it can effectively be used in the future. Don’t include multiple pieces of data in the same cell. There are many reasons you might do this, like having multiple keywords that are relevant to a particular page. But it will make the data super difficult to sort, compare and understand in any other way besides by a human. Do create a new sheet or table (if you’re talking Access) for each type of data. When dealing…
  • Show off your DistilledU badges on

    Tom Neville
    6 Feb 2015 | 3:51 am
    DistilledU is our search marketing university that delivers online training and tests for all levels. Why not try out the free demo today? For our latest DistilledU feature, we've connected DistilledU to the Badge system. Inbound is a popular inbound marketing community and their users can now show off their DistilledU membership and achievements after passing tests with a certain score. Here are the badges you can unlock: DistilledU Member DistilledU Core SEO DistilledU Advanced SEO Distilled SearchLove Attendee How to unlock the badges Connect your Inbound profile to your…
  • Who’s Joining Us Onstage at SearchLove?

    Lynsey Little
    5 Feb 2015 | 7:00 am
    For the last few months, we’ve been seeking out the most inspiring leaders in the industry. We’re now pleased to reveal a few of the faces who’ll be taking to the stage at our SearchLove conference in Boston (April 30th to May 1st). Dana DiTomaso Partner at KickPoint, Dana joined us for the first time at SearchLove San Diego in 2014. She was a huge hit with our audience who soaked up a ton of actionable advice on how to take down the local competition. This time Dana will be sharing her expertise in paid search with a focus on local.   Ian Lurie A firm SearchLove…
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    The Outsourcing Blog

  • Stoping interruptions to increase productivity

    24 Feb 2015 | 2:19 am
    In the United States, slot machines make more money than baseball, movies, and game parks combined. Tristan Harris talks about this in his TEDxBrussels from December last year. Even though slot machines use coins (small amounts of money), they still make big bucks. It happens because it is so addictive to play the machines. Harris says the every time we check our phones, refresh our inbox page or social media content feed, we’re pulling the slot machine lever, waiting to see what we’re going to get. Even though we know that we’re wasting time by using our phones and…
  • Steve Jobs: Jerk/Visionary/Marketing Guru …and his most important lesson for us

    10 Feb 2015 | 9:40 pm
    Apple sold over 74 million iPhones last quarter, generating around $13 billion in profits. Apple is currently taking 93% of the profits in the smartphone industry. Maybe Steve Jobs imagined this unbelievable success for the iPhone, but the rest of the World didn’t. When Apple’s sales report was published, people couldn’t believe their eyes. As the co-founder and CEO of this amazing company, Steve Jobs was deeply loved by some and considered a jerk by others. Even though we still can’t tell if he was more a good guy than bad, we still have some great life lessons to…
  • Jack Ma: Alibaba founder’s advice on rejection

    3 Feb 2015 | 11:38 pm
    WORLD ECONOMIC FORUM/ Jolanda Flubacher China’s richest man is Jack Ma, the founder of the Internet giant Alibaba Group. He was invited to share his story with young entrepreneurs at the 45th World Economic Forum Annual Meeting in Davos-Klosters and his insights are truly worthwhile for all of us. It sounds unbelievable, but 100,000,000 buyers are visiting every day. The company created 14,000,000 jobs in China (directly and indirectly) in the past 15 years. Each day, over 60,000,000 transactions are processed through Alibaba’s payment system. The…
  • Remote Staff Review – Dealing with Misconceptions

    27 Jan 2015 | 5:31 am
    As one of the top remote staffing agencies serving Australian businesses, we’ve come to understand that although remote work is a popular subject nowadays, there are still many misconceptions being thrown around. These misconceptions are dangerous because they can influence a manager’s perception of their remote staff’s performance. One common misconception is that working from a home is the only incentive remote staff needs. In reality, just because a company hires people that will work from the comfort of their own home doesn’t mean that those employees don’t…
  • 7 Ridiculously Simple Productivity Hacks that Will Blow Your Mind

    19 Jan 2015 | 4:24 am
    According to a study published in the Journal of Economic Behavior & Organization, as people make more money, they perceive, that their time has a higher value, which is correct, but that also leads to the feeling that they have less time. During the experiment presented in the study, those billing services (work) at a higher rate than average feel significantly more time pressure, even though their counterparts (who charge less) do exactly the same work under the same conditions for the same amount of time. When you’re successful in your career or your business, you want to make…
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    Web Savvy Marketing

  • Announcing Genesis Walkthroughs Right Inside Your Dashboard

    Rebecca Gill
    19 Feb 2015 | 9:10 am
    Did you know Genesis walkthroughs are now available right within your WordPress dashboard? They are and we’re super exciting to share this news with the Genesis community! Whether you’re a Genesis developer or user, this is big news and we’re really happy to be part of this roll out. Let me tell you a little about it and how you can take advantage of all this educational goodness. Last year my friends Ben Fox and Bart Dabek reached out to me about a cool learning tool they were developing for WordPress called SIDEKICK. In our discussion they asked if we could help create guided…
  • WSM Becomes a WBE Certified Web Design Agency

    Rebecca Gill
    17 Feb 2015 | 3:20 pm
    I’m pleased to announce that Web Savvy Marketing is now a WBE certified web agency. WSM was formally certified as a Women Business Enterprise (WBE) by the National Women Business Owners Corporation. NWBOC was the first national certifier of Women Business Enterprises. Over 700 public and private sector individuals participated in establishing the Standards and Procedures of this rigid certification review. The Reason WBE Certification is Important For Web Savvy becoming WBE certified provides expanded marketing opportunities because it connects our web design agency with corporations who…
  • WordPress Accordion and Tabbed Content Can Negatively Affect SEO

    Rebecca Gill
    10 Feb 2015 | 10:39 am
    Late last year Search Engine Roundtable posted an article about the usage of tabs, accordions, and hidden content in websites. This article was a quick overview of how these design elements will negatively affect SEO within a website. The article seemed to lie under the radar and most people missed it. It’s so far under the radar, I haven’t heard much about it since I read the post in November. I decided this topic needed further discussion because a lot of designers and website owners are using WordPress accordion and tabbed content plugins without knowing the negative affect it has on…
  • The Danger of Not Having a Mobile Friendly Website

    Rebecca Gill
    9 Feb 2015 | 5:02 pm
    If you don’t have a mobile friendly website and you’re not overly worried about, you’re making a mistake. It’s a mistake that is big enough to cause you keyword ranking and a decrease in search traffic from Google. Think I’m being overly dramatic? I’m not and I’ll show you why. On January 20th I received an email from Google alerting me that an old client website needed to “fix mobile usability issues.” Here is a screen capture of the email: I received another notification on January 27, on January 29, and again on February 5. All of the messages were similar and they were…
  • Grayling Strong and Viking Tough

    Rebecca Gill
    10 Dec 2014 | 1:36 pm
    Persevere through all things. This was something my Grandmother taught me early on in life and it is something that has followed me into adulthood. In both my personal and my business life, I’ve learned the lesson of powering through, being tough, and staying strong. I learned the value of being Grayling Strong and Viking Tough. In the spring of 2013 my Facebook feed was filled with heartbreaking comments about my hometown’s golf team. That fateful day, my small hometown lost a golf coach and a team member in a fatal car crash. This occurred while the team was on their way to a golf…
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  • January’s Google Analytics Blog Insights to Grow Your Business

    James Corr
    20 Feb 2015 | 8:55 am
    Here’s your summary of what happened over on the Google Analytics blog, and in the analytics industry in general, in January and how you and your team can take advantage of these developments. 1. Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization Who Should Care: Advertisers, large e-commerce businesses Level of complexity: Advanced The Gist: On January 15th Marketo hosted a Google sponsored webinar The webinar details the importance of real-time personalization for marketing results The webinar was performed by Google’s Dan Stone, Marketo’s Mike…
  • Aligning Your Blog With Business Goals

    Lana Cooper
    18 Feb 2015 | 8:55 am
    If you’re not blogging, you’re not branding. Whether you own a small mom-and-pop business or are part of a large Fortune 500 entity, your business’s blog is a great way to establish who you are to your customers (and potential customers).…The post Aligning Your Blog With Business Goals appeared first on
  • Boost Shopping CTR with Simple Feed Optimization

    Lauren Frankel
    13 Feb 2015 | 8:30 am
    Over the past two months, we have been working with clients to update their product feeds with one quick change: front-loading product titles with their brand name. For example, assuming CompanyA is our client, products like “Women’s Reversible 3-in-1 Jacket” would become “CompanyA Women’s Reversible 3-in-1 Jacket.” In the example below, the ads have been manipulated to demonstrate the change as you can see the insertion of the brand name “Seer Interactive” into the product title in the second ad.…The post Boost Shopping CTR with Simple Feed Optimization…
  • Brand Social Media Profiles In Google’s Knowledge Graph

    Jordan Frank
    4 Feb 2015 | 8:00 am
    Brand Social Media Profiles In Google’s Knowledge Graph: How To Get There & What It Means for Marketers If you’ve Googled some of your favorite brands lately, you may have noticed something new showing up in the results pages. As of early this year, Google has included brands’ social profiles outside of Google+ within the knowledge graph.…The post Brand Social Media Profiles In Google’s Knowledge Graph appeared first on
  • When To Use Income Level Geo-Targeting in Adwords

    Amanda Mancuso
    2 Feb 2015 | 8:35 am
    Google Adwords has a multitude of targeting and bidding options. Sometimes it becomes difficult to decide which option is the best for our clients and their goals, so we just have to test them out! One of the Geographic options we have is to target users by their demographic/income level.…The post When To Use Income Level Geo-Targeting in Adwords appeared first on
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    Gain Higher Ground

  • Thrive Leads Plugin – Be Aware Before You Buy…

    17 Feb 2015 | 7:08 am
    I’ve been testing the Thrive Leads plugin on my own sites for a few weeks now and in this post I’m going to set out my findings. As a result I hope you can make a more informed choice as to whether this plugin is for you or not. First, 2 important points: POINT 1: Regular readers will know I am a huge fan of Thrive Theme’s products (especially Content Builder which I use all the time). This said Thrive Leads is something different, as we’ll see below. POINT 2: If like me you are a Thrive Themes Member, meaning that you have access to all the new themes and…
  • EU VAT Changes Jan 1st – The Problems And My Solution…

    17 Dec 2014 | 2:18 am
    UPDATE: Jan 23rd, 2015: 1) JVZoo (Fabulous!) Of all the selling platforms out there JVZoo’s response to the EU VAT rules has been the most innovative and in my opinion it provides the most complete solution. As a product vendor you can: a) Block Countries This is “Solution 4″ in my original blog post below. Particularly useful for UK vendors who sell only a tiny amount into other EU countries – by switching off these sales you don’t have to register for MOSS and you can bypass all of the associated admin work. [A potential issue here are the anti-discrimination…
  • “Landing Page Builder” MANIA – 3 Problems To Watch Out For Before You Buy (And My Choice)…

    11 Dec 2014 | 2:18 am
    I wanted to share my thoughts on the recent mania of “landing page builder” product launches. Specifically, I’m talking about products like LeadPages, Instabuilder 2.0, OptimizePress 2.0, Profit Builder, LandingPageMonkey, ClickFunnels etc. The list goes on and on and right now there are a LOT of new ones coming out, almost on a weekly basis! When it comes down to it they all allow you to do the same basic thing: Create sales pages, squeeze pages, download pages and so on. Now building these pages are absolutely CRUCIAL for really any kind of online success but if…
  • How To Copy My 3 Source Passive Income System

    28 Oct 2014 | 3:43 am
    If you’ve been on my list over the last few months you may have noticed that I’ve been a bit quiet recently. In fact, a quick look inside my Aweber account tells me that the last email I sent was over 2 months ago (excluding automated autoresponder emails). What’s going on? Well so far 2014 has looked something like this for me: March: Put on a live 2 day seminar in London April: Started a 5 week road trip, driving 5,500 miles from Atlanta to San Francisco May: Decided to move from London to Cornwall June – October: Arrived in Cornwall, bought a new house, began…
  • Website Hacking – Are You A Sitting Duck? 6 Steps To Help Beat The Bad Guys…

    21 Jul 2014 | 6:57 am
    As we all know, hacking is a huge issue and as a website owner you are likely to fall into one of three categories: 1) You’ve been hacked in the past and know just how frustrating it can be 2) You have actually been hacked but you just don’t realize it yet 3) You are a little complacent with a “probably won’t happen to me” mindset I don’t know which of these apply to you but I’ll admit here that I’ve been in all 3 camps at various stages of my web business  Providing a complete guide on website security is well beyond the scope of this blog…
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    Builtvisible - A Creative Digital Agency

  • Content Strategy Helper Tool – Version 3

    Daniel Butler
    10 Feb 2015 | 2:00 am
    Consolidate trending news from across the web, and find inspiration for your research topics quickly and easily:   Skip to Set-Up About This is our 3rd update of the Google Spreadsheets based Content Strategy Helper Tool. As you’ll see, we’ve completely reworked the tool and added a large number of new social sites, content aggregators and news sources. What’s new? There’s a lot of new stuff that makes V3 much, much better than V2. We’re pretty sure you’ll love what you find. Some features will feel familiar with the ‘Ideas’ and ‘Source…
  • 3 Common Google Analytics Questions for Beginners

    Kaitlin Ziessler
    5 Feb 2015 | 4:30 am
    No analytics training? I get people constantly asking me about things related to Google Analytics and I don’t mind it at all, in fact I love it. Here are a few things I have been asked about already this year by people who are new to analytics. Are Unfiltered and Testing Views Important? One thing that always intrigues me is when clients have only one view setup for Google Analytics (GA). I am a big believer in having multiple views tailored for your site, but one view that should be universal across anyone who uses GA is an unfiltered view. This view should contain no filters and…
  • Low Effort, Big Return Marketing: Quick Wins for SEO

    Richard Baxter
    4 Feb 2015 | 8:21 am
    They say the smallest things can make a difference, and I don’t doubt that for a second. A passion for search engine optimisation is borne from a love of teasing out each and every possible performance gain on a site. That simple truth has kept me addicted to SEO for over a decade. Marginal Gains: Managing The 1% At some point, mainstream SEO changed from being very technical to very content marketing orientated. Our industry has learned to love to sell itself on the “big pitch”. While big pitches have their place in your campaign plan, so do the small things, “the 1%”, the…
  • Great SEO Starts With The Right People

    Richard Baxter
    30 Jan 2015 | 11:54 am
    Hiring the right people is hard. Hiring the right people who have years of experience in this industry is extremely hard. With that said, I don’t think experience is always necessary to good hiring, or building a great company. You’ve had a lot of success in your own search marketing efforts, but when it comes to growing your own SEO team, do you have an expert’s toolkit? You might be a consultant undergoing a period of expansion or an in-house SEO Manager trying to make the case for a few more good staff. Either way, get a hire wrong and it’s expensive. It’s pretty…
  • Localisation Not Translation: Getting the Right Recipe for International SEO & Content

    Owain Lloyd-Williams
    26 Jan 2015 | 7:00 am
    I joined the ranks at Builtvisible back in August last year; a time when a series of challenging projects for a variety of clients in the international sphere were moulding into shape. In the short space in between late last summer and now, we’ve undertaken a number of projects from international keyword research and content marketing to audience profiling and on-site technical audits. We’ve even translated our most successful piece of in-house content into Simplified and Traditional Chinese. Since then we’ve carved out a new international product offering whereby we take what…
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  • EE Osprey 4G MiFi Review

    Mark Rushworth
    19 Feb 2015 | 9:15 am
    If you’ve been reading my blog then you know that I recently moved into a new build house. Despite having broadband on order and due for an installation only days after moving in due to infrastructure issues on the site i still don’t have any internet connection three months later. This has lead to desperate action. I’ve been researching different ways to provide WIFI throughout the house and narrowed it down to the following: Tethering using an existing mobile phone – I already get unlimited mobile data through my Three contract however tethering is not included in my…
  • SEO News Recap Dec 2014

    Mark Rushworth
    2 Jan 2015 | 5:10 am
    So we’re putting together our SEO reports for December back at the Blue Logic Digital office and i thought it would be a great idea to post these recaps each month on my blog. So here it is, an SEO news recap for December 2014: Details of Google’s Imminent Panda Algorithm Update Leaked The industry is awash with details of a new major update to Google’s content algorithm codenamed Panda 4. Using data taken from new patents, webinars and blog posts, this update further tightens the scope of what Google will deem a relevant and worthwhile page and provides guidance The post SEO News…
  • Why Your Panda Recovery Isn’t Going Great

    Mark Rushworth
    1 Dec 2014 | 5:28 am
    It concerns me that there seems to be a lot of companies who are still having problems with Google Panda and Penguin penalties. As it’s almost two years since this phenomena was started I have put together this quick guide to highlight some of the lingering issues caused in particular by the rolling Google Panda update and provided a solution to help businesses get beyond the issue as quickly as possible. If you know what Google Panda is skip this next section. What is Google Panda Google panda is the name given to an algorithmic penalty designed to demote websites The post Why Your…
  • Technorati Top 100 Resurrected

    Mark Rushworth
    16 Oct 2014 | 6:30 am
    Over the past 10 years Technorati had compiled and maintained an excellent list of the top websites in the world. A few months ago they deleted this section which has resulted in the loss of a massive resource for the digital marketing & SEO community. In an effort to make sure all of their great work isn’t lost to the world I’ve decided to use to resurrect the Technorati top 100 directory listing. Over time i will complete the task of resurrecting all of the other categories in their entities. If you like this work please link to it The post Technorati Top 100…
  • Harron Homes Tiverton/Windsor & Snagging New Builds

    Mark Rushworth
    18 Sep 2014 | 11:04 pm
    This post is going to be amended as we progress through buying our Tiverton/Windsor from Harron Homes. For the record this is the first time I’ve moved home, having bought my current house 15 years ago straight out of university. Needless to say a lot has changed. Disclaimer: Apart from my buying a new build home from Harron Homes I am in no way affiliated with their marketing. This is my personal experience and thoughts of the buying process and not part of some SEO campaign (tho I’d love a crack at it). Ive tried to make this a genuine The post Harron Homes Tiverton/Windsor…
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    SEO Eblog by SEO Advantage, Inc.

  • What is Negative SEO and How Can You Recover?

    Stone Reuning
    24 Feb 2015 | 5:00 am
    Negative SEO is characterized by acquiring bad links (or even purchasing them) and/or manipulating your link profile. Some companies have even been known to try to lower the rankings of their competitors purposefully by reusing their content with the hope that the rival company is flagged. Since these and other underhanded SEO tactics do occasionally work, you should implement some basic practices to ensure that your website is protected. Here are some things to remember about negative SEO: Negative SEO may be possible, but it’s not easy. Thankfully, an average webmaster would probably not…
  • SEOe Trivia – ‘Black Hat’ SEO

    Ashley Grafton
    20 Feb 2015 | 4:00 am
    Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. What famous department store was ‘outed’ for using ‘black hat’ SEO practices? Belk’s Macy’s J.C. Penney Answer: C The 2011 holiday season was a busy time for J.C. Penney. In terms of internet search results, they found themselves in the #1 slot for numerous categories—everything from ‘dresses’ to name brands like Samsonite. However, after doing some digging, Google discovered that this lucky streak was the result of ‘black…
  • SEO Roundup: February 13, 2015

    Lance Buchanan
    13 Feb 2015 | 5:00 am
    Reverberations were felt throughout the SEO community earlier this month when industry analysts noticed major fluctuations in Google’s search algorithms. In the aftershock, nearly everyone concluded that a big Google algorithm update was at the center of the disruption. However, when asked about the shift, Google said otherwise. According to Search Engine Land: “[Google] told us that, ‘as usual,’ it is ‘continuing to make tweaks’ to the search results but at this time, it has no specific ‘update’ to announce. Google also confirmed that whatever the community and the tools…
  • What to Expect for SEO in 2015

    Stone Reuning
    10 Feb 2015 | 4:00 am
    Staying abreast of all the changing trends of SEO isn’t always easy, but it can certainly help move your business forward. As businesses move away from push marketing and embrace SEO, you’ll need to be able to wade the waters of online marketing and know where the trends will turn next. Here are 5 trends you should look out for in 2015: Online Security It’s all about cyber security these days. This is especially true of websites who deal with payments collected online and sensitive personal data. In order to keep this information safe, you’ll need to enact adequate security…
  • SEOe Trivia – What is Google Caffeine?

    Ashley Grafton
    6 Feb 2015 | 4:00 am
    Welcome to SEO Advantage’s Friday Trivia Feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. What is Google Caffeine? A Google update released to help SEO and social media platforms work better together Coffee provided to Google employees on Monday mornings A program used to speed up Google In recent years, the internet has seen an explosion in the world of social media. Today, the first thing most people do when they wake up is check their various social media networking sites. In 2009, social media sites began working to give users…
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    Professional SEO Solutions

  • Content Marketing in 2015

    Ghazal Alvi
    31 Jan 2015 | 7:49 pm
    Content marketing is a necessary element to your professional success. Your product, your service, your company, your business or collectively your brand should stand out of the crowd and the right content marketing is all you need! Creating valuable, informative, appealing content, and marketing it to gain targeted traffic, leads, building credibility, boosting reputation, and No related posts.
  • Happy New Year 2015

    Ghazal Alvi
    31 Dec 2014 | 7:30 am
    Send to Facebook No related posts.
  • Video Book Trailer: Book Marketing Tactic

    Ghazal Alvi
    30 Nov 2014 | 11:56 am
    Wow, YOU are a book author… Writing a book is a good start, but it’s not enough. You need to promote it too. I know you would certainly have invested lots of hard work, time and efforts to make your dream book get published. But, are you still wondering and can’t get the right way No related posts.
  • Real Time Social Media: What it can do for Your Business?

    Ghazal Alvi
    31 Oct 2014 | 2:18 pm
    The era is all about Now, Today, current time – the REAL TIME!!! Social networking sites and social media marketing are playing a key role in business growth. ‘Business’ and the way it is done are getting better and smarter, as the successful business geeks now knows and understand their target market, the smart entrepreneurs Related posts: How to Optimize Your Social Media Profile in 5 Simple Steps Social Media Sites like Facebook, Twitter, LinkedIn, YouTube, etc are... How to Use #Hashtags in Social Media – The Right Way! Send to Facebook... YARPP powered by AdBistroPowered…
  • Knowing Your Target Market: Foundation of Every Online Business

    Ghazal Alvi
    30 Sep 2014 | 5:58 am
    Send to Facebook No related posts.
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    Commerce Kitchen

  • Building a Culture of Assistance

    Jen Martinez
    24 Feb 2015 | 4:37 pm
    Business is hard. It’s tough to build, tough to maintain, and tough to grow. And none of us can go it alone. This week, I saw some old friends, caught up with recent acquaintances, and made new connections. While I was spending time with all of these fantastic folks, I realized that I was hearing similar language being used by all of them. When you surround yourself with people from different industries and backgrounds who share similar business ideals, the conversations that take place are like familiar music to your ears. In many ways, the business community that Commerce Kitchen…
  • Employee Handbook Hilarity, and Other Lessons on Culture

    Jen Martinez
    4 Feb 2015 | 3:47 pm
    I recently rewrote the Commerce Kitchen employee handbook. It took a lot of research, many discussions with our company leadership and staff, and nearly a dozen separate writing sessions to finish it. Even after two years of working here, I still have much to learn about our business and people. Just like any organization, Commerce Kitchen has grown and changed since my first day. And just like any healthy long-term relationship, we’ve grown and changed together, all the while having to adjust to how that growth and change has affected us.  I knew writing our handbook would be…
  • Clear Out the Cobwebs: Maintenance Checklist for 2015

    Russ Schissler
    13 Jan 2015 | 1:19 pm
    maintenance |ˈmānt(ə)nəns, ˈmāntn-əns| 1 the process of maintaining or preserving someone or something: to keep in an existing state: to preserve from failure or decline 2 to sustain against opposition or danger: uphold and defend 3 the provision of financial support for someone’s living expenses For most of us, maintenance is one of those massively uninteresting topics of daily existence. I’m stopping short of describing it as something akin to Rodney Dangerfield, because many of us do have respect for what regular maintenance can bring. We know that our cars would last longer…
  • Education in Tech: Why a Piece of Paper Doesn’t Really Mean Anything

    Eric Hainer
    16 Dec 2014 | 4:03 pm
    I live in a very interesting world filled with very educated individuals. Clearly, I’m in the tech industry. Most of my co-workers – past and present – have degrees, diplomas, certifications, etc. For the longest time, that actually really irked me because I have no formal education in web development – or anything else in that area for that matter. In fact, I’m simply a high school dropout who just happened to have some weird hobbies as a child. Don’t worry — I got my GED many years ago, but does any of that formal education even matter in the tech…
  • What Buffy Taught Me About Being a Young Woman in Tech

    Jen Martinez
    15 Dec 2014 | 10:55 am
    There are certain leading ladies from pop culture and history who will always occupy that special place in my heart reserved for strong, intelligent, independent women who know how to kick some ass (figuratively or literally). Britain’s Queen Victoria, Disney’s Pocahontas, and Meryl Streep in basically everything she does are just a few of the ladies I’ve loved. It wasn’t until I started watching Buffy the Vampire Slayer that I discovered what being a heroine is all about. Surprisingly, there are some serious parallels between Buffy’s life in Sunnydale and…
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    Blind Five Year Old

  • Roundup Posts

    AJ Kohn
    26 Feb 2015 | 12:04 pm
    I’m increasingly conflicted about roundup posts. You know, the kind where 23 experts answer one burning question and their answers are all put together in one long blog post. Instant content! I don’t produce roundup posts, rarely read them and infrequently contribute to them. Roundup Dynamics The dynamics of a roundup post are pretty clear. The person aggregating the answers gets what is essentially free content for their site. Yes, I know you had to email people and potentially format the responses but the level of effort isn’t particularly high. In exchange, the person…
  • We Want To Believe

    AJ Kohn
    20 Jan 2015 | 9:30 am
    Fake news and images are flourishing and even Snopes can’t hold back the tide of belief. Marketers should be taking notes, not to create their own fake campaigns but to understand the psychology that makes it possible and connect that to digital marketing trends. We Want To Believe Agent Mulder, of the X-Files, was famous for his desire to believe in aliens and all sorts of other phenomena. The truth is, we all want to believe. Maybe not in aliens but a host of other things. It’s not that we’re gullible, per se, but that we are inherently biased and seek what feels like…
  • Google Autocomplete Query Personalization

    AJ Kohn
    14 Jan 2015 | 3:00 pm
    The other day a friend emailed me asking if I’d ever seen behavior where Google’s autocomplete suggestions would change based on a prior query. I’ve seen search results change based on prior queries but I couldn’t recall the autocomplete suggestions changing in the way he detailed. So I decided to poke around and see what was going on. Here’s what I found. Query Dependent Autocomplete Example Here’s the example I was sent. The individual was cleaning up an old computer and didn’t quite know the purpose of a specific program named…
  • Image Blind

    AJ Kohn
    16 Dec 2014 | 11:30 am
    Images are an increasingly important part of the Internet landscape. Yet marketers are provided very little in the way of reliable metrics to allow us to understand their power and optimize accordingly. This is doubly strange given the huge amount of research going on regarding images within search engine giants such as Google. Image Tracking In Google Analytics There is none. Or at least there is no image search tracking in Google Analytics unless you create filters based on referrers. I wrote about how to track image search in Google Analytics in March of 2013 and updated that post in…
  • The Preference Bubble

    AJ Kohn
    11 Dec 2014 | 11:10 am
    A couple of mornings each week I drive down to my local Peet’s for some coffee. There’s a barista there named Courtney who is referred to by her co-workers as the Michael Jordan of baristas. Why? She can remember the names and orders for a vast number of customers. “Both today AJ?” she asks me as I walk over to the counter. “Yes, thank you,” I reply and with that I’ve ordered a extra hot 2% medium latte and a non-fat flat large latte. This is a comforting experience. It’s a bit like the TV show Cheers. Yet online we seem to think of this…
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    SEO Philippines| SEO Hacker Blog

  • How To Write A Roundup Post That Gets Over 400 Shares

    David Schneider
    23 Feb 2015 | 7:47 pm
    Last year was an epic year for round up posts. As a blogger of quasi-importance myself, I often receive a few invites every month. And honestly, I enjoy being a part of them. Here are some awesome ones I remember: 60 Experts Reveal Top 3 Tools To Grow Your Email List 42 Blogging Specialists Explain How to Monetize Email Newsletters and Turn Autoresponder Messages into Profit 39 Successful Entrepreneurs Share Their First Ever Sale (This one was my own) Do you know why so many people have been doing these? Because they work. For example, in just four days, my post received over 250 social…
  • Content Marketing for Start-ups According to Experts [Part Two]

    Pam Sallegue
    17 Feb 2015 | 6:34 pm
    Last week we shared to you some of content marketing ideas from experts. Today we will continue with the second and last part of our two-part  post about Content Marketing for start-ups according to experts. Note: If you haven’t read yet the first part, I suggest you read it first. To give you a short recap, the following are the questions answered by industry experts: Question #1: What is content marketing and how do you use it in your start-up? Question #2: What are your objectives and key results in using content marketing? Question #3: In light of those objectives and key results,…
  • Content Marketing for Start-ups According to Experts

    Pam Sallegue
    10 Feb 2015 | 7:08 pm
    Have you ever asked yourself whether you really need to write blogs or not? How about growing your content in order to rank for search engines? Is it a requirement that you should meet? Truth is, you can never tell unless you try. I’ve seen companies try to grow their business’ website without too much content. Others take a big step on content marketing, and eventually find their way on top of Google. While many find content marketing as an alternative, others view it as “the only way.” Now, I don’t know about you, but I believe that the future of world…
  • 5 Digital Marketing Myths You Probably Believe

    Pam Sallegue
    2 Feb 2015 | 6:39 pm
    Remember growing up being told that cracking your knuckles caused arthritis? We believed it because we didn’t have the resources to check; and we’ve heard it so many times that we thought it must’ve been true. Believe it or not, a multitude of online marketing myths exist and you may have just believed them. Stick around and read some of the most common digital myths debunked! Editor’s note: This is a guest post by Meghan Greene of The Marketing Zen Group. 1. With SEO quantity is king Many people believe that with search engine optimization, sheer quantity of referral links is the…
  • How to Conduct a Site Audit for Quality User-Experience

    Pam Sallegue
    27 Jan 2015 | 7:33 pm
    Two weeks ago, we highlighted the importance of having a good website design in converting leads to sales. This week, we’ll touch base another important element in a website that raises conversions through the roof – SEO. We often think that SEO is for search engines alone, but as it grows and as algorithms constantly change, we learned that it actually is a big factor in improving user-experience as well. There are tons of SEO tutorials out there. They are so easily accessible that to see digital marketers without a clue on website optimization for search engines is quite rare. But…
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    Hallam Internet

  • Write Email Newsletters Your Subscribers Want To Read

    Rainu Bhele
    25 Feb 2015 | 2:37 am
    Email newsletters are a fantastic way of communicating with your subscribers. They act as an extension of your other marketing communications, and can be used to raise brand awareness, increase website traffic, drive sales and share company news. If you’re thinking of creating a newsletter for your business, follow these tips to create email newsletters that your subscribers will look forward to opening.   Step 1 – Planning your newsletter Before you jump head first in to designing and sending out a newsletter, think about why you want to start sending an email newsletter…
  • PPC Campaigns – Missing Bid Adjustments For Tablet Devices

    Jonathan Ellins
    24 Feb 2015 | 12:00 am
    Bid adjustments are vital towards achieving better results for pay-per-click advertising. Unfortunately there is always one adjustment that’s missing; separate bid adjustments for tablet devices. Why PPC Bid Adjustments Matter To get the highest levels of paid advertising returns it’s a great idea to use bid adjustments to lower maximum cost-per-clicks on lower performing areas and raise maximum cost-per-clicks on higher performing areas.  This places the ads in more prominent places when conversion levels are higher and saves budget when conversions are less likely to…
  • Hallam Five-0!

    Susan Hallam
    23 Feb 2015 | 5:40 am
    The growth of Hallam Internet continues with the appointment of five Digital Marketing Executives this month. We are delighted to welcome our new Hallam Five-0 team:  Ben Crossland, Carla Froggatt, Eleanor Reynolds, Lauren Ahluwalia and Sarah Tween to our central Nottingham office. Collectively, the new arrivals possess a breadth of experience in the digital marketing sector, and each have a strong academic background. With Hallam Internet’s ever expanding client base, they are set to play a key role in meeting the rising demands of our business in 2015. Susan Hallam welcomed the team:…
  • Does Your Blog Need a Style Guide?

    Elliot Davies
    23 Feb 2015 | 3:48 am
    According to a report by digital marketing software developers Hubspot, businesses that commit to blogging receive 55% more web traffic and 70% more leads than those that do not. It’s therefore safe to say that your business needs a blog. But does your blog need a style guide? A style guide is a set of standards for the writing and design of documents. They contain a set of stylistic guidelines intended to improve communication, and enforce best practice in terms of language composition, spelling, punctuation, capitalisation, and typography. Depending on the sector, a style guide may…
  • The Essential Guide to Mobile SEO

    Ben Wood
    19 Feb 2015 | 8:37 am
    Internet usage on mobile devices exceeded desktop for the first time in July last year, the biggest shift since the internet began. Today, one in every four searches happens on mobile, with 50 percent of mobile searchers using their device to begin the search process and 88% using smartphones to conduct local searches. The shift toward mobile search is only going to grow over the next few years, so it’s essential that webmasters understand the fundamentals of mobile SEO, and exactly what Google are looking for when ranking websites on mobile devices. Mobile user experience will soon be a…
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    Online Marketing Blog

  • 10 Key Benefits of PPC Advertising

    George Abraham
    5 Feb 2015 | 5:01 am
    Online advertising and marketing has come a long way and these days majority of the people are opting for online marketing and advertising channels. They seem to have ultimately found out that online advertising and marketing activities are the best way to project their respective products to a wider and targeted audience at a much affordable rate. Most of them might have tried out the traditional marketing activities in the past and after learning about the advantages and benefits of online advertising, they are ready to give it a try. One of the most powerful and reliable online advertising…
  • 8 Important Traits of an Ideal Landing Page

    George Abraham
    2 Feb 2015 | 5:32 am
    Landing page is one of the most important ingredients of any online advertising or marketing campaigns. A well designed and developed landing page can make sure that you meet success with your online marketing campaigns. In the current trend of online advertising, marketing, SEO, email marketing and other online promotional activities, you need to have a great and amazing landing page to stay ahead in the marketing. Without a decent landing page, your online marketing activities are bound to fail, irrespective of the amount you are spending on it. These days advertising agencies are investing…
  • Converting Your Talents into Money with AfilioPlace

    George Abraham
    3 Jan 2015 | 10:38 pm
    Most of the us always look for earning money from the internet as there are a lot of opportunity for skilled IT professionals to earn money from the internet. One of the best method for making money from the internet is affiliate marketing and these days a lot of people are making handsome income from various affiliate marketing activities. There are a lotf of affiliate marketing platforms available, that helps you to make real money and you just need to select the perfect affiliate marketing niche that suits your interest and talents. One of the best and easy to use affiliate platform that I…
  • Google Now Helps to Easily Identify Mobile Friendly Websites on Your SmartPhones

    George Abraham
    26 Nov 2014 | 6:09 am
    The numbers of mobile internet users are increasing rapidly and so has the need for mobile friendly websites. Users will find it irritating when they come across websites that are not responsive and do not show up well on smartphones and tabs. They might also stay away from browsing those websites when they seem them again while googling on smartphones. Before, the real issue was that the people did not have a choice to identify from the search results on their smartphones on which websites were mobile friendly and which were not. So most of the time they might not be happy with the output of…
  • Conversion Optimization Strategy and its Importance in SEO

    George Abraham
    9 Oct 2014 | 12:10 am
    Conversion optimization is one of the terms that is often recently heard in the SEO arena and this is one area which makes a successful completion of your SEO campaign. Unlike other regular SEO activities, conversion optimization plays a key role in your overall SEO strategy and helps in improving the conversion rate of your website. A site with poor conversion optimization strategies cannot be expected to bring you huge online enquiries or leads. Before going deep into this subject, let me simply say what conversion optimization is and what its benefits are. Consider that you have a content…
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    Haden Interactive

  • Expectation vs. Reality in Content Marketing

    Rosamond Haden
    26 Feb 2015 | 7:11 am
    Rebecca and I recently filmed a segment of a special on social media (it’ll be on KNWA/NBC this Saturday at 6:30 if you want to watch). The interviewer was a fun guy and pretty unflappable till he asked how we got our ideas. “So you have to come up with new things to say every week?” “Three posts a day on each platform,” I said. “So it might be 45 posts a week.” “Plus blogging,” Rebecca chimed in. The host’s face froze. “What?” he said. The cameras stopped and we went back and forth a little while he tried to digest the…
  • Trying Out #SoundOff

    Rebecca Haden
    24 Feb 2015 | 8:53 am
    Increasingly, senators and congresspeople are paying attention to social media. It makes sense. Not only are letters and emails being supplanted by a quick tweet, but social listening provides a much more practical way to take the pulse of a constituency than sorting faxes into piles. So it’s great to encourage people to tweet their representatives in the legislature. Unfortunately, it’s hard to make it as easy as we’d like. We can ask people to tweet their reps and support science education or decry vaccine exemptions, but how many people know their senator’s Twitter…
  • Activating Reviewers

    Gideon Haden
    23 Feb 2015 | 4:00 am
    One of the top factors in consumers’ purchase decisions now is the customer review. Reviews drive purchases. CPG companies can increase the number of reviews they get by sending out samples and asking for reviews. But it’s not as simple as it sounds. It’s not hard to find people who want free stuff. Folks will stand in line for an hour just to get a free coaster or a hat. What’s difficult is finding people who can articulate why the hat is a good hat or a bad hat and whether or not it’s worth waiting in line for. Reviewers are a dime a dozen, but a good review is…
  • Early Closing

    Rebecca Haden
    20 Feb 2015 | 11:10 am
    The post Early Closing appeared first on Haden Interactive.
  • Post Length & Mobile Visits

    Gideon Haden
    19 Feb 2015 | 6:00 am
    The days when people exclusively surfed the web with big screens are gone. It’s not that people don’t go to websites on desktop computers any more, but mobile devices are becoming an equally popular, if not more popular method for browsing websites. Last year, it was reported that there was more time spent on the internet by mobile devices than by desktops. Many of our clients still see more desktop traffic than mobile, but we also have clients with 70% mobile traffic. The content of your website is important no matter what type of device people are using to visit your site. Good…
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    State of Digital

  • Paid Search Tips For Winning at eCommerce

    Laura Phillips
    26 Feb 2015 | 2:00 am
    Paid Search (PPC) is a great source of eCommerce business. In this article we look at a tips to help you quickly and effectively improve your conversion rate. Cut Out The Dead Wood One of the quickest and most effective ways to free up some spend for your campaign is to cut out the dead wood. So many times in the past have I run campaigns and been worried about removing certain keywords and ad groups because to my mind they ‘should’ be converting. Look out for metric values such as low clicks, low CTR, overly expensive clicks & conversions, and anything not getting many impressions.
  • Can Links Be Art? Majestic Partners With Artist Brendan Dawes

    Barry Adams
    24 Feb 2015 | 2:14 am
    For the skilled linkbuilders among us, getting that high value link has always been part science and part art. Now Majestic is taking the art of links to the next level, partnering with renowned UK artist Brendan Dawes to generate 3D models of websites’ link graphs. Called ‘Majestic Landscapes‘, these 3D models provide a real-life tangible representation of a website’s digital footprint on the world wide web. The process is fairly straightforward: a website’s link profile is rendered in a 3D wireframe, which is then converted in to a file for use in 3D printers.
  • Is Your Content Being Found? Taboola or Outbrain Could Help

    Russell O’Sullivan
    23 Feb 2015 | 2:59 am
    The surge and importance of content continues at a never ending rate. I remember about 5 years ago where the term “Content is King/Queen” was mentioned at every conference I attended, and everytime it was projected, you could hear the groan among the attendees – louder from the ones who had not started or realised that content forms a big part of the backbone to the customer journey, advocacy, social, inbound marketing and so on and so on… Content Marketing Checklist at the ready You’ve taken on board that (quality not quantity) content is crucial for your readership, imparts…
  • Friday Commentary: Are you the Right Shape for Your Agency?

    Andrew Girdwood
    20 Feb 2015 | 2:49 am
    This post is part of the Friday Commentary. In this series every Friday experts will shine a light on the digital industry. Where are we heading, what is going on and how should we approach this as decision makers? In this commentary we are talking agencies with Andrew Girdwood.  Image source I have written in the past how the size of an agency matters less than the level of expertise it is able to offer. That observation remains important to me and true to every senior level marketer I have spoken to in recent months. If size does not matter, what does? Shape. Shape is defined by two key…
  • When a Bad Review is a Good Thing for your Business.

    Wayne Denner
    19 Feb 2015 | 6:00 am
    Reviews are one of the core decision making factors affecting businesses and organisations reputations in today’s digital world.  Peer reviews influence how you are thought of and whether a product or service will be bought. So much so that businesses like hotels have been blackmailed by guests threatening to post bad reviews in return for better rooms and services . Trip Advisor, Yelp, Google and the like have changed the game for travellers and tourism forever by enabling their own user generated content. It doesn’t end there. Comments posted frequently on social media websites such…
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  • The Art of Social Media – Interview with Guy Kawasaki

    Kirsten Tanner
    16 Feb 2015 | 4:22 pm
    While researching the Top 25 Social Media Books to Read in 2015, I came across Guy Kawasaki and Peg Fitzpatrick’s new book, The Art of Social Media: Power Tips for Power Users and promptly picked up a copy which is sitting beside me now and has already made quite an impact on my own personal social media efforts. After requesting a quote to accompany the post, Guy and I got chatting and he was kind enough to let me interview him on his new book, social media and life in general. I have been a huge fan of Guy’s for quite some time now and before we delve into the interview I’d just like…
  • CRO & UX Consultant job in Sydney

    8 Feb 2015 | 2:34 pm
    The TL;DR Position Summary ———————– Title: CRO & UX Consultant Location: Sydney with occasional national and international travel (remote not an option – sorry!) Reports to: Head of CRO/CX, Aurelien Labonne & Managing Director, Freddy Chanut Works with: High calibre, switched on clients (mostly med/large web based businesses) Key objectives: Research, analyse, construct and implement conversion optimisation campaigns for our clients Experience required: Solid base in web analytics and project management, clear understanding of…
  • Top 25 Social Media Marketing Books to Read in 2015

    Kirsten Tanner
    22 Jan 2015 | 3:49 pm
    Providing you with the latest and most relevant insights, tips and tricks to develop your most successful online marketing strategy yet, the Top 25 Social Media Marketing Books to Read in 2015 is your go-to list of books written by some of the world’s greatest social media leaders and influencers. Discover how to grow your brand, increase engagement and build a large following over all the social networks, whether you’re an entrepreneur, freelancer, small business owner or company giant. To continue your reading check out the Top 25 Social Media Books for 2014. The Art of Social Media…
  • Integrated Digital Marketing: The Convergence of Search, Social & Content Marketing

    20 Jan 2015 | 3:27 pm
    This post is inspired by an article originally published on Blue glass by Chris W. We would like to credit and acknowledge Chris for its initial work.  From a content marketing perspective, success can only be fully realized if extra steps are taken to fully harness the power of social media in a way that increases exposure and naturally builds an audience (see our S.U.C.C.E.S.S post). Similarly, great content can have a significant impact on search positioning, ranking and visibility, but only if content strategies are approached taking such goals into account. In order to do remarkable…
  • Can 1 Extra Simple Step Create Viral Content Marketing SUCCESS?

    14 Jan 2015 | 10:06 pm
    The rise and rise in popularity of content marketing is, by now, well documented. In its shadow, savvy marketers are implementing Personal Branding into their content mix. It is they who achieve more stickiness, more viral content S.U.C.C.E.S.S., more often than others. So exactly how can we make “sticky” content? Content is king; engagement is his new queen The new content marketing paradigm is now tightly knit with social engagement and sharing. Producing great content is no longer sufficient, we need to get our content sticky. Content marketing while becoming a seriously…
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    WebiMax » Blog

  • Using Social Media to Better Manage your Business’ Online Reputation

    Darryl Saull
    24 Feb 2015 | 7:53 am
    Using Social Media to Better Manage your Business’ Online Reputation was originally posted on the WebiMax SEO Blog In this age of information and social media, reputation management has become critically important to a brand’s image. Failure to recognize, monitor and manage what people are saying about your brand over social media can have serious consequences for your company’s reputation and translate into a very real decline in your bottom line. Social Media networks have skyrocketed in popularity; Facebook alone has nearly a billion daily active users.  Social Media and the mobile…
  • Is Your Site Mobile Ready? Responding to Google’s Mobile Push

    Rachael Giza
    13 Feb 2015 | 10:00 am
    Is Your Site Mobile Ready? Responding to Google’s Mobile Push was originally posted on the WebiMax SEO Blog Last November, Google announced yet another algorithmic change with the potential to significantly impact website search engine rankings. Currently untitled, this latest algorithm is just one of many changes the search engine giant has made throughout the course of the year in an effort to afford users a more accurate reflection of authoritative, user-friendly websites. According to a Google Webmasters article, this change is specifically intended to help users identify…
  • The Importance of Public Relations for SEO: How WebiMax Can Help You Succeed in Online PR

    Nicole Romeo
    11 Feb 2015 | 6:11 am
    The Importance of Public Relations for SEO: How WebiMax Can Help You Succeed in Online PR was originally posted on the WebiMax SEO Blog In internet marketing, SEO and PR once operated as separate entities, but today they work hand-in-hand. The aim of a successful SEO campaign is for a business to rank on the first page of search results, attract and retain more customers, increase its brand visibility and ultimately generate more sales. As Google continues to place more significance on the quality of content, it’s important for websites to deliver interesting, meaningful content on a…
  • 5 Best Practices: Using Social Media for Reputation Management

    Brooks Brecker
    3 Feb 2015 | 6:08 am
    5 Best Practices: Using Social Media for Reputation Management was originally posted on the WebiMax SEO Blog If you’re a business owner, then you know reputation is everything. Your company’s reputation can significantly impact your repeat business and your bottom line. In today’s digital page, consumers utilize online reviews to learn more about a company, product or service. According to a report from Nielsen, 84% of consumers trust brand recommendations from friends and family, while 68% of consumers trust opinions posted online by other customers. These staggering statistics show…
  • 7 Ways to Improve Your AdWords Campaign

    Derek Miller
    28 Jan 2015 | 6:01 am
    7 Ways to Improve Your AdWords Campaign was originally posted on the WebiMax SEO Blog No matter the size of your company, saving time and money is paramount to success. Optimizing your Google AdWords campaign is an area of opportunity to do just that. Managing an effective AdWords campaign minus a dedicated digital marketing employee might seem both time consuming and difficult, but it doesn’t have to be that way. Here are 7 quick and easy tips you can use to make your AdWords campaign run more efficiently and help your business save money. 1) First utilize the Keyword planner. The keyword…
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    PanGalatic Digital » Blog

  • Pan Galactic Digital Unveils New Office Space

    Rachel Kiser
    19 Feb 2015 | 7:53 am
    Pan Galactic Digital is pleased to announce relocation to a new office in downtown Kirkwood. The new location, at 108 N. Kirkwood Road, will accommodate growth in staff and inspires a creative environment for employees. The space provides easy access… The post Pan Galactic Digital Unveils New Office Space appeared first on PanGalatic Digital.
  • Welcome Our New COO, Lara Reed

    Jared Reed
    21 Apr 2014 | 7:11 am
    Lara McDougall Reed has joined Pan Galactic Digital as Chief Operational Officer. She will play a key role in strategy development for clients, as well as oversee all business and operations of the agency. Lara brings a fantastic breadth of… The post Welcome Our New COO, Lara Reed appeared first on PanGalatic Digital.
  • Need to Know SEO: Follow vs NoFollow Links

    Jared Reed
    3 Feb 2014 | 7:28 am
    “Follow” vs “NoFollow” Links & SEO Success No matter the web property, one of the main goals is to get as much quality traffic as possible to your site. In order to do this, you need to concentrate on making… The post Need to Know SEO: Follow vs NoFollow Links appeared first on PanGalatic Digital.
  • Protect Your Brand’s Online Reputation in 5 Easy Steps

    Jared Reed
    20 Jan 2014 | 6:45 am
      Social Media is quickly becoming one of the most valuable tools in a marketer’s bag of tricks. By creating accounts on Twitter, Facebook, and Google +, you can engage the community, and build a following in a way traditional advertising… The post Protect Your Brand’s Online Reputation in 5 Easy Steps appeared first on PanGalatic Digital.
  • Why Links Are Important for SEO

    Jared Reed
    6 Dec 2013 | 10:13 am
    Good SEO (Search Engine Optimization) practice is crucial for a business website. Being at the top of Google’s search rankings is much like being at the top of the Yellow Pages listings (or having one of the biggest ads in… The post Why Links Are Important for SEO appeared first on PanGalatic Digital.
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    Path Interactive

  • Path Interactive to Host Real Talk: Women in Silicon Alley As Part of Social Media Week 2015

    Jarobin Gilbert
    24 Feb 2015 | 10:04 am
    On Wednesday, February 25th, Path Interactive will partner with Techncolor and Aint I Latina? to host its first Social Media Week event called “Real Talk: Women in Tech In Silicon Alley”. The panel will feature four women who are leaders in the tech space and will speak of their experiences of working in the tech industry. They will also discuss several issues raised across various social media platforms in response to the recent Newsweek piece “What Silicon Valley Thinks of Women” The discussion will be moderated by Janel Martinez, founder of “Ain’t I Latina?”…
  • Path Interactive to Teach 3 Upcoming NYU Courses This Spring

    Leigh Evenson
    23 Feb 2015 | 3:13 pm
    This spring Path Interactive will be teaching three courses on Search Marketing at NYU’s School of Professional Studies.  These courses will be taught by VP of Client Strategy Ruben Quinones, CEO of Path Interactive Michael Coppola, and VP of Technology & Development Michael Stearne. “Search marketing is one of the most important marketing skills you can acquire. Develop and implement effective Search Engine Marketing and Search Engine Optimization tactics (including organic/PPC search, paid/sponsored listings, and contextual listing). Learn to optimize site content, develop a…
  • Google Releases Search Impact Report, Twitter Acquires Niche, Talks of “buy” Button on Pinterest

    Sara Molnick
    13 Feb 2015 | 9:05 am
    In this week’s Digital Week in Review, Google releases a new search query report for testing, Twitter acquires Niche and Pinterest will eventually launch a “buy” button. Google Releases Search Impact Report to Webmasters Google releases alpha version of their new search queries report in Google Webmaster Tools to a small number of Webmasters. Rumor has it this will eventually replace the Search Queries report in GWT. Webmasters will be able to better analyze their site’s performance in Google search with this new report which will show clicks, impressions CTR and average…
  • Digital Week in Review: Google/Twitter Firehose Deal, Instagram Videos Loop, and Super Bowl Facebook Numbers

    Leigh Evenson
    6 Feb 2015 | 10:01 am
    In this week’s Digital Week in Review: Google and Twitter sign Firehose deal, Instagram videos now loop, and Facebook reports biggest numbers ever for this year’s Super Bowl. Google and Twitter Sign Firehose Deal CEO of Twitter, Dick Costelo, has confirmed that they have signed a Firehose deal with Google to bring Twitter Tweets back into Google searches. The idea is that it will hopefully lead to more clicks to pages, and Twitter can capitalize on it. Tweets last disappeared off Google searches in 2011 after Google and Twitter had worked out a Firehouse agreement in 2009. However, though…
  • Digital Week in Review: 1 Billion Mobile Facebook Users, A Tweet Translator, and iPhone Sales Boost Market Share in Asia

    Leigh Evenson
    23 Jan 2015 | 11:14 am
    In this week’s Digital Week in Review: In 2015 there will be 1 billion mobile Facebook users monthly, Twitter now has feature to translate other tweets, and iPhone sales boost market share in Asia. In 2015 1 Billion Users Will Access Facebook via Mobile Phone According to new research from eMarketer, in 2015, 1 billion users will access Facebook monthly via mobile phone. This is 70% of the Facebook’s total network. By 2018, it is estimated that 1.34 billion users, which is more than 3 quarters of Facebook’s user base, will be accessing the social network on a regular basis via…
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  • Content Writing SEO Tips That Are Actually Useful

    31 Jan 2015 | 5:25 am
    This is one of the most complete posts about content writing for SEO that I have seen. Great work Search Engine Land! The full post can be found here: Highlights include: SEO Strucure of content in the article Stickiness Titles & H1 Content Length Audience   When writing content, my general advice is to make sure you are writing something that is useful to your audience and really go in depth into the topic and provide expert opinion and information.        
  • Is it still worthwhile creating a Facebook Page for your Business?

    12 Nov 2014 | 4:53 am
    During the past 6 months I have noticed a sharp drop in engagement with Facebook for the business pages I monitor which span a variety of sectors from insurance to employment to travel. This might be because a while back Facebook changed what is shown in users feeds or it might be due to less people using Facebook or a combination of both. I wrote this article because the other day I saw this post about Why Copyblogger is Killing Its Facebook page ( and it made me wonder if there is enough value in having a Facebook page for many businesses. Let’s…
  • Great Landing Page Guide

    8 Aug 2014 | 12:24 am
    Moz creates some superb SEO content from time to time and this landing page optimisation guide is just amazing and really addresses a lot of questions about colours and layouts. It’s very long but worth the full read if you’re at all involved with website design like I am. As an SEO I think it’s important to understand how website design can affect usability and rankings. A faster and easier to use website can outrank another website all other things being equal. At least this is what Google says but in…
  • Rich Snippets without Structured Data

    19 Jun 2014 | 2:52 am
    It is possible to get rich snippets for the meta description even if you haven’t used any structured data. The following example is for Google UK for the query: admin jobs in middlesbrough   The code on Direct Gov’s website for their job listings has no structured data what so ever.
  • Does a Redirect From to .com Affect Search Rankings?

    27 Apr 2014 | 7:23 am
    Vicky, an SEO student asks: If there is a website with a .com domain and a domain is bought ending which is redirected directly to the .com website, does it affect the searches through Will the .com site get better positions in google when searching through compared to if it receives the redirect? These are very good questions because people often wonder if they should purchase the country versions of domains and redirect them or simply build new websites on each country version. My answers assume buying new domains and deciding to build one…
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    DKS Systems

  • New YouTube Kids App

    Lienna Libersher
    24 Feb 2015 | 12:39 pm
    “Introducing the newest member of our family, the YouTube Kids app–available on Google Play and the App Store“- YouTube As every parent will experience at some point, finding ways to keep your kids occupied, engaged, and educated is a necessity, yet not always easy. While not a parent myself, my roommate has a 3-year-old daughter and finding interactive ways to keep her interested and occupied has become quite a challenge in our household. However, one surefire winner is pulling out the tablet, launching the YouTube app, and playing video after video that she can dance…

    Lienna Libersher
    16 Feb 2015 | 11:36 am
    We’re growing our team to better serve our awesome customers! We have a number of challenging projects lined up and we’re excited for the opportunity to add the right individuals and broaden our expertise. If you’re looking for a fast-paced environment with a variety of assignments and leadership aspirations, we want to talk to you! We’re looking for a candidate that’s customer-focused, enjoys challenges and has strong verbal and listening communication skills. If that’s you- we’d love to hear from you! Please send your resume and cover letter to or…
  • Magento Go Shutting Down!

    Lienna Libersher
    19 Dec 2014 | 8:13 am
    Magento Go is shutting down on February 1, 2015! What’s your next move? Many small and medium size businesses rely on Magento Go as their eCommerce platform and will need to make a change of some sort come February or risk losing their information. No matter the size or type of business you have, keeping your website running smoothly is undoubtedly very important to you and your customers. There are many options for migration and it can be done smoothly if you use the right resources. Things to consider Finding a new platform According to reports, Magento’s decision to discontinue…
  • Why You Need to Build Online Sustainability

    Lienna Libersher
    22 Sep 2014 | 3:06 am
    We get pitched at least a few times a week for ‘SEO services’ and first-page rankings. We also know that our clients receive those same pitches and promises. Occasionally, we will work with a client who mentions another SEO/Online Marketing proposal and while we fully support finding the best fit; it can sometimes be challenging to tell them “if it seems too good to be true, it probably is.” There is one web and online marketing philosophy we build upon when working with our clients: sustainability. In the past year, SEO and social media algorithms have changed…
  • Taking Testimonials to the Next Level

    Lienna Libersher
    9 Sep 2014 | 3:47 am
    You already know that testimonials and reviews are important. 90% of respondents who recalled reading online reviews claimed that positive reviews influenced buy decisions. So, let’s go beyond the standard “testimonials” page. Why? It’s overdone. It’s not specialized. It’s too general. Testimonials shouldn’t stand alone – they’re too valuable. The pages are usually hidden.  Instead, incorporate testimonials into your website. Add them to product/service pages, add them to popular landing pages and feature them on the home page! This same…
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    SEOP Blog

  • Combining SEO and Conversion Optimization Strategies

    SEOP Blog Team
    23 Feb 2015 | 7:00 am
    SEO is an ever-changing strategy that has lost its focus in its attempt to simply generate traffic through higher rankings on the search engines over the years. While higher rankings and increased traffic are undoubtedly still important, it's also critical for webpage owners to not lose perspective with regards to the final and most important goal of their SEO efforts—conversion.
  • How Health Websites Can Adapt to the New Google Knowledge Graph

    SEOP Blog Team
    16 Feb 2015 | 7:00 am
    With the goal to provide complete and accurate health information online, Google is now rolling out a newly updated Knowledge Graph that now includes medical content, at least for common conditions, such as tonsillitis. The new feature is currently available only in the U.S. and in English, but there are plans to expand to other languages, countries, as well as diseases in the future. All this is good news for anyone hoping to find reliable medical information on the Internet, but what does it have in store for health-based websites?
  • Keyword Research Tips for eCommerce SEO

    SEOP Blog Team
    9 Feb 2015 | 7:00 am
    Even as keywords are becoming less significant in today's SEO, they still have a special place in the world of eCommerce. After all, consumers still rely on specific words or phrases, such as the description of a product or the name of brand, to find what they want to purchase online. When building content for an online store, how do you decide on the keywords?
  • How StumbleUpon Can Boost Your SEO Efforts

    SEOP Blog Team
    2 Feb 2015 | 7:00 am
    Social media has been touted as one of the most effective tools for driving traffic to websites, but of the many popular social sites we have today, StumbleUpon offers a unique way of bolstering your SEO efforts and getting your website discovered.
  • Different Ways to Keep Your Website Minty Fresh for Google

    SEOP Blog Team
    26 Jan 2015 | 7:00 am
    It's no secret that Google craves fresh content, and the frequency of updates can influence your website's rankings on the search engine. Blogging has been the go-to strategy for keeping the site updated, but as said in a previous post, its viability needs to be reexamined. Are there other ways to keep the website minty fresh?
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    Digital Marketing Blog

  • A Smorgasbord of Social Media: 2/25/15

    Patrick Frawley
    25 Feb 2015 | 5:10 pm
    Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We’re back for another round of social media news, and there are some really interesting changes and updates that we want to catch you up on!   FACEBOOK Facebook Dynamic Product Ads Gone are the days when you advertised one product for your company on Facebook. Dynamic Product Ads will now give marketers a huge tool (we’re talking about a tool that can change the course of history). Dynamic Ads will allow marketers to advertise specific products to specific people by using an automated…
  • A Smattering of SEO News: 2/23/15

    Brian Rubin
    23 Feb 2015 | 9:46 am
    Hey folks, welcome to another Smattering! Sorry for the lateness, but the holiday threw me off. That said, it was a pretty quiet news week, but there’s still fun stuff to talk about, so let’s have at it. Google News: Google Webmaster Tools Data Currently Delayed – Last Friday, several websites were reporting that data for Webmaster tools hadn’t updated since 2/7/15, which at the time was a week without valuable Webmaster Tools data. Looking today, the data has been updated up to 2/12/15, but as I write this, that’s still about a week behind. As far as I can see,…
  • Amazon SEO – An Introduction to Vertical Search on

    Claire Perez
    18 Feb 2015 | 4:40 pm
    One of the primary areas of focus for any SEO or content strategy is that of user intent. Whether you are B2C Ecommerce, B2B lead generation, or anything in between, it is very helpful to consider the sales or lead “funnel” relevant to your business. For example, a potential sale in retail starts with awareness, the forming of an opinion, a period of consideration, determination of preference, and then, if those hurdles have finally been overcome, the purchase. Being aware of this funnel is important when selecting the keywords to target in search and the relevant content you can create…
  • A Smorgasbord of Social Media: 2/13/15

    Patrick Frawley
    13 Feb 2015 | 2:41 pm
    Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We’ve been away for a bit, but we’re back with some really interesting changes and updates to catch you up on!   FACEBOOK Facebook Keeps Showing Their ROI Gone are the days when you had to explain the value of Facebook to your boss who just didn’t get it. Or are those days still around? Despite more and more evidence of Facebook’s value for marketers, the company continues to launch new features to help convince everyone of the potential ROI in Facebook. Their newest feature is called,…
  • A Smattering of SEO News: 2/12/15

    Brian Rubin
    12 Feb 2015 | 3:50 pm
    Welp, the algorithm roller coaster keeps on moving forward, upwards, downwards and all over the place! While many guesses keep coming out as to what kind of update Google has going on, the search engine giant is still being hush-hush about it. All this and more, so check it out! Google News: Searchmetrics: Recent Google Updates Seem To Affect Ecommerce And Branded Terms – While Google is still obfuscating details about the recent search engine update (more on that in a second), the folks at Searchmetrics noticed that much of the fluctuation is coming from branded terms (both correctly…
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    Tone Agency

  • 3 Pearls of Wisdom From Blogging ‘Experts’ That You Should Ignore

    30 Jan 2015 | 6:23 am
    The vast majority of bloggers (both corporate and hobbyist) have been misled about what it takes to succeed in the blogosphere. When I talk about ‘success’, I am talking about making a positive return on your investment, not becoming the next big ‘internet famous’ blogger or corporate ‘content marketing success story’. The reality is this: if you’re willing to put aside dreams of a blog that generates tens of thousands in revenue every month, you can instead focus on a practical approach to blogging that will provide a positive return. In this post I…
  • 10 Cool Examples of CSS3 Transition & Transform Hover Effects

    Michael Almond
    16 Jan 2015 | 7:44 am
    ‘CSS3 transition’ can be roughly translated into non-technical speak as ‘Ah, doesn’t that move in a pretty way’. With the advent of new technologies such as CSS3 (which superseded CSS2), designers and developers are able to bring web pages and applications to life in a way formerly reserved for ‘Flash’ technology. I wanted to gather together some of the prettiest of those ‘pretty movements’ in the hope that you’ll get inspiration either as a designer looking to implement them or a business looking to hire a designer or agency to…
  • 10 Unmissable Posts from 2014 to Kickstart your Business into 2015

    Anthony Mcloughlin
    16 Dec 2014 | 3:22 am
    Here at Tone, we read and bookmark more quality content than we have hot dinners (not literally, obviously). We do however go through so many that we could have listed over 100 from 2014 alone in this post. But, instead of over facing you with 100, we’ve single-handedly cherry-picked the most in-depth, insightful and actionable posts from 2014 for you to take in over the holiday period. The posts we include in this 2014 round-up are authored by some of the most influential people in the digital marketing landscape, and published on some of the most popular blogs on the internet.
  • The 6 Most Common Negative Keyword Mistakes in AdWords (and How to Fix Them)

    Anthony Mcloughlin
    14 Nov 2014 | 6:03 am
    Earlier this year Econsultancy reported that 58% of companies were expecting to increase their PPC budgets, 34% were going to keep the same budget and only 9% expecting to decrease their budget. This shift in budget means an increase in PPC competition, and of course more money for Google! However, this doesn’t necessarily mean that you have to increase your bids and PPC budget, it just means that you have to be pro-active with your AdWords optimisation. One way to do this effectively is to utilise negative keywords. No matter how big or small your AdWords account is, negative…
  • 5 Things About Blogging That Your Boss Needs to Know

    15 Oct 2014 | 2:38 am
    Blogging is still in its relative infancy. If we go back just ten years, your average customer wouldn’t have even heard of blogging. That is no longer the case. The marketing world is moving on quickly in the face of an entirely new (and arguably more effective) form of advertising – content marketing – which focuses on education and information rather than the hard sell. At the centre of that storm is blogging. You may already appreciate just how valuable blogging can be for lead generation and sales, but what if you need to put together a cogent argument to get the go-ahead…
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    WebpageFX Blog

  • 3 Non-Intrusive Ways to Use Pop-Ups

    Nicole Kohler
    26 Feb 2015 | 6:00 am
    Pop-ups are enormously popular in the world of marketing right now. They’re everywhere, and with good reason: for many websites, they drive conversion rates through the roof. However, the return of pop-ups has drawn some ire. Not everyone is glad that they’re back, and as I wrote in my original post last April, some consumers even refuse to visit websites that they know use pop-ups. In fact, in August, the creator of the pop-up apologized to the Internet for “creating one of the most hated tools in the advertiser’s toolkit.” Using pop-ups requires a delicate…
  • What is Influencer Marketing, and How Can You Use It?

    Rebecca Stickler
    25 Feb 2015 | 6:00 am
    Word of mouth is arguably the oldest form of advertising. In its most basic sense, all it really refers to is customers telling other people about businesses, products, and services – both in positive and negative ways. We’ve come a long way in marketing, and are no longer simply telling consumers about products. But does that mean that word of mouth should be disregarded as an advertising tactic? Definitely not. With the ever-growing popularity of social media, consumers have the ability to share their opinions on brands and products with very little effort. And if you go about it…
  • How to Use Tumblr as a Marketing Tool

    Rebecca Stickler
    24 Feb 2015 | 6:00 am
    There’s a good chance you’ve heard of Tumblr by now. As the fastest-growing social media platform in 2014 with 120% growth, it is quickly moving up in the ranks of how people interact with one another online. But have you considered using it as a marketing tool? Whether you’ve been wanting to start a Tumblr for your company or are completely unfamiliar with the platform, this guide will help you create and manage a successful account. Keep reading to find out what exactly Tumblr is and how it can function for your brand. In this post, I’ll explain how you can get familiar with the…
  • We Studied 6,713 Holiday Marketing Emails. Here’s What We Uncovered

    WebpageFX Team
    23 Feb 2015 | 6:00 am
    With an average of over 122 billion emails sent and received every day, it’s not surprising that 71% of that is mostly spam. In general, it’s fairly easy for us to sift out the junk from the messages that matter. We can use custom labels or spam filters, and the subject lines are often dead giveaways. The less “corporate” the message, the easier it is to differentiate. The line between junk and “good” email gets a bit murky as we start mixing in persuasive messages from the brands we know and love. Brands heavily rely on email marketing to connect with us and keep us…
  • What We Learned From a Million Infographic Views

    Dan Shaffer
    19 Feb 2015 | 6:00 am
    No matter what marketers say, you can’t deny the many benefits of a strategically organized viral piece of content. Whether you intended for it to go viral or not, there’s a lesson in all of them that you can hopefully apply to future pieces. Over the years, WebpageFX has had the unique opportunity to make several of its own viral pieces, in which have been viewed millions of times throughout the web. Through infographics, interactive charts and even just plain cool designs, we’ve managed to learn a few things about going viral. Now we’re sharing the things…
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    Ethical SEO Consulting

  • Google My Business Update: Enhanced Photos

    Casey Meraz
    24 Feb 2015 | 11:29 am
    One thing that is certain in local search is change. Today I noticed on the Local Search Forum that Google Upgraded their My Business page in the photos department. From […] The post Google My Business Update: Enhanced Photos appeared first on Ethical SEO Consulting.
  • SEO For Realtors in 2015: Where You Should Be Focusing

    Casey Meraz
    9 Feb 2015 | 11:22 pm
    Recently I have been traveling quite a bit speaking at different events across the country to present a variety of marketing topics. One of the more recent events took place […] The post SEO For Realtors in 2015: Where You Should Be Focusing appeared first on Ethical SEO Consulting.
  • Spammers Keep Spamming Local Listings

    Casey Meraz
    11 Dec 2014 | 7:13 pm
    Warning: This is mostly just a rant If there is one thing I’ve learned over and over again in SEO it’s that spammers will keep on spamming. Back in July […] The post Spammers Keep Spamming Local Listings appeared first on Ethical SEO Consulting.
  • Easily Create a Google Webmaster Tools Disavow File

    26 Nov 2014 | 1:56 pm
    It has come to my attention recently that some business owners and webmasters have a hard time creating and properly formatting a disavow file for Google. To help I wanted […] The post Easily Create a Google Webmaster Tools Disavow File appeared first on Ethical SEO Consulting.
  • Evergreen Web Content: What It Is, and How to Win

    Matt Green
    20 Nov 2014 | 1:32 pm
    One of the questions that we hear a ton from webmasters at our SEO meetup group is about evergreen content and where it should live within their site’s architecture. Time […] The post Evergreen Web Content: What It Is, and How to Win appeared first on Ethical SEO Consulting.
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    Search Engine Optimization

  • SEO Authority Rules – Live Webinar Replay

    jon rognerud
    3 Feb 2015 | 10:20 pm
    Learning about SEO is important, rewarding and fun. Creating a SEO strategy, figuring out all the milestones and details against set goals takes insight, experience and long term planning. Executing the plans, however… can be overbearing for most business owners, unless you have a framework like the one described here. All SEO work begins with keywords, mapping out content and building links – on and off-page. As you build out your brand, SEO trust building using authority sites can become a great model for you to start with, and great boost to traffic, leads and ultimately more…
  • 6 Steps For An Effective SEO Process

    jon rognerud
    6 Jan 2015 | 2:39 am
    For search engine optimization, there are many out there who think that if you simply plan and structure an effective website with cool designs, ease of use and nice graphics, you’ll have it made. #FAIL. I am not saying that they’re officially claiming that that is SEO, I often feel like they think it is. “Put the pretty website on a good hosting source, and you’re off and running”. Sure, a friendly, easy to use website is a great first step, but will not make you win in the search engines. It’s like building a house — you need a good foundation…
  • 5 Unusual Ways To Change Your Negative Mindset (For Entrepreneurs)

    jon rognerud
    6 Dec 2014 | 2:00 pm
    A negative mindset inevitably causes unhappiness and depression. It may even influence decision making of a person in both personal and business life. Getting into a negative mindset is easier than most people would anticipate. As an entrepreneur, the last thing that you need is a pessimistic mind. You know it too, but how do you overcome a negative mindset? This can be devastating to both the business, customers as well as to one’s personal life. To avoid being overpowered or controlled by negativity, one needs to make a sensible effort to avoid the experience. In this short post, we look…
  • Help! I Need Leads But I Have No Marketing Budget (VIDEO For Beginner Marketers)

    jon rognerud
    2 Sep 2014 | 3:20 pm
    ATTENTION: NEW BUSINESS OWNERS & MARKETERS: We all had to start somewhere when launching our business. Most of us were not born into a situation where money for marketing was just handed out. You had to learn, earn and invest what you could. Today, online there are some great strategies that can help you be smarter about how you generate leads …and starting with a minimum budget. But, truthfully – the concept is about either time or money (or both), right?  Time costs money too, but it’s not cash out of your wallet. So, watch this marketing video, and learn what 4…
  • How To Get More Traffic With Affiliate Tracking Software

    jon rognerud
    2 Sep 2014 | 10:24 am
    …a.k.a. “How do you Make More Money Immediately?” In the world of online business, there is nothing more wanted, needed and discussed than…TRAFFIC. Professional marketers know however, that there are differences in traffic driving strategies. I don’t mean the various channels and options for getting traffic (that’s easy) – but the more exclusive and tougher kind to get. The TARGETED traffic. What good is 10, 50 or a 100,000 new visitors to your page if they are not interested in what you offer, or don’t care what you are all about? Visitors will “bounce” and…
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    SEO Training

  • Beware of false prophets (or fake Google Partners)

    Ian Wortley
    13 Feb 2015 | 10:00 am
    The Google Partner programme is for agencies who supply Adwords management services to multiple clients. It shows that an agency has reached a satisfactory level of competence with Google Adwords and has a happy thriving client base. To become a badged agency requires a series of criteria to be met. These include passing annual exams Read More The post Beware of false prophets (or fake Google Partners) appeared first on SEO Training.
  • Digital Marketing Agency Introduction

    Ian Wortley
    15 Jan 2015 | 1:15 am
    I’m very happy to announce Serpstone Ltd., Irelands newest, and already accomplished Digital Marketing Agency. Based just south of Dublin, in North Wicklow, Serpstone has clients in Ireland, the UK, Central Europe and the US. SEO and Adwords hand in hand With a background in SEO, Serpstone is also a  Google Partner for Adwords. The Read More The post Digital Marketing Agency Introduction appeared first on SEO Training.
  • Soft 404’s in WordPress Twenty Fifteen

    Ian Wortley
    14 Jan 2015 | 2:32 pm
    In WordPress Twenty fifteen soft 404’s occur when nothing is found as the result of a search in the internal search bar. This is different to what happens if you have a typo in a URL which returns the actual 404 (not found) page as it should. What is a “Soft 404″? A soft 404 Read More The post Soft 404’s in WordPress Twenty Fifteen appeared first on SEO Training.
  • Google Penalty Recovery

    Ian Wortley
    8 Oct 2014 | 5:57 am
    What do you do when your Google organic traffic drops overnight? This story is a real world example of a drop and subsequent recovery. The site, a main Stihl Dealer in Ireland, had been doing reasonably well for the previous year. There had been no changes to the coding of the site in well over Read More The post Google Penalty Recovery appeared first on SEO Training.
  • How often should I update my website content?

    Ian Wortley
    28 Jul 2014 | 5:26 am
    I have yet to do any SEO training with anybody without this question being asked. As with most things SEO, there is not a clear cut answer of “you must update every x days / hours”. This article will help you understand what is needed for your website. I’ve divided it into two sections, one for Read More The post How often should I update my website content? appeared first on SEO Training.
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    Boomtown Internet Group

  • An Advantage of Being a Google Partner

    Sue McCrossin
    30 Jan 2015 | 2:18 pm
    I just wanted to thank our Google Team once again for allowing us to bring our clients to the Google Office in New York.  It’s very impressive to have the influence of the Google marketers behind us while we give our presentation to the prospective client.  As a Google partner we have the opportunity to take potential clients to Google NYC for in depth meetings to discuss digital marketing with the experts from Google who will tailor the conversation and provide industry marketing statistics.  We also enjoyed lunch in the awesome cafeteria and held our meeting in an appropriately…
  • Just Enough Snow to Ski At Lunch Today

    Sue McCrossin
    27 Jan 2015 | 12:16 pm
    The blizzard missed Boomtown’s headquarters, but we were able to take advantage of the snow anyway! It hasn’t been the storm they hyped on the news, but there was just enough snow to ski at lunch today French Creek Golf Club is beautiful no mater the time of year, but sunshine on the snow really sets it apart! I had to include a selfie so you can see that I actually did sneak out and get in a quick ski this afternoon. Even though we were able to ski this afternoon, it wasn’t even close to the great conditions we had last year at the same time. However any lunch time skiing…
  • What SEO Will Look Like in 2015

    Megan Kelly
    30 Dec 2014 | 12:12 pm
    2014 was a big year for Google updates, and it showed the SEO industry’s professionals pretty clearly where Google is headed in terms of search algorithms. With those hints in mind, we have developed a list of important factors to keep in mind for next year. The game has changed quite a bit lately, and it’s important to keep up with the changes and embrace new ways of promoting content online.  1. Consistent Company Information Will Make You More Searchable Making sure that your business information is consistent across your site and across the web will positively impact your…
  • A Farewell to Exact Match

    Kristin Kovalick
    12 Dec 2014 | 8:34 am
    Google has made the move to retire an all time favorite match type of AdWords Advertisers everywhere…the Exact Match.  Why have they done this and how will it effect our strategies?  Many advertisers are outraged by the latest Google move as they have become accustomed to the old faithful Exact Match for targeting the exact phrase typed in by a searcher with the exact ad appearing for that keyword.  Will the introduction of the new “close variant” help or hurt our strategies?  As with any new idea, there are pro’s and con’s to this change.  Let’s begin by exploring the…
  • Abandoned Cart Emails: Are You Letting Sales Slip Through Your Fingers?

    Melissa Howe
    4 Dec 2014 | 8:03 am
    Have you ever received an email from one of your favorite stores a few days after you did some online shopping to remind you that you left a few items in your cart? Not a bad idea, right? So, are you doing this for your retail business? An abandoned cart email is a technique you can use to capture more sales. It’s an email you send to those who put items in a shopping cart on your site and left without checking out. The reasons why customers don’t check out can vary from the website crashing to needing more time to think about whether they want to purchase the items. We conducted a small…
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    Creative Search Strategy

  • New Creative Search Podcast

    Steve Wiideman
    25 Feb 2015 | 12:45 am
    With the help of our friends at Blubrry, we’re going to attempt to start a new Creative Search Strategy Podcast along with a Google+ Hangout chatting about anything and everything search optimization and marketing related. We’ll also be discussing social media, email marketing, affiliate marketing and other topics for those of you facing SEO burnout. Stay tuned! The post New Creative Search Podcast appeared first on Creative Search Strategy.
  • Are Keywords STILL Relevant for SEO in 2015?

    Max Wegner
    23 Feb 2015 | 4:05 am
    Oh, how SEO has come a long way. In fact, it wasn’t that long ago that online marketers measured the success of their campaigns by how their pages ranked for targeted keywords and phrases. So, if SEO is getting more sophisticated, perhaps even harder, then why has there been a resurgence in long tail keywords for example? Keyword placement has definitely come a long way in recent years as well. In the primitive days of SEO, black hat techniques such as using colored text to blend with the background, and positioning keywords behind an image, were the norm. All that changed from as early…
  • Six Critical Things You Missed at LocalUp Advanced

    Sam Chun
    19 Feb 2015 | 5:15 pm
    Franchises, and multi-location businesses gathered in Seattle recently for a unique new conference. The Creative Search Strategy Team was also onsite at the first ever LocalUp, an advanced local search conference on February 7th 2015. From the novel of notes we took, we pulled out six takeaways we think will have the greatest benefit to our readers. LocalUp Advanced as a whole was an awesome conference to learn, and meet fellow optimizers. The conference was equipped with industry leading speakers, informative workshops, and of course bottled coke. Below is a recap of the LocalUp conference…
  • The Top 10 SEO Campaign Tools For 2015 That You Need To Check Out

    Max Wegner
    25 Jan 2015 | 11:13 pm
    According to Forbes magazine, 2015 will see SEO place a greater emphasis on mobile, social signals, and authorship than ever before. So if you want to stay ahead of your competitors, you’ll need to adapt your pages accordingly – and fast. There are a number of SEO campaign tools and enterprise platforms that can help you achieve better SEO in 2015. I’ve ranked the Top 10, with focus on which features will reign supreme this year… 10. WebCEO WebCEO isn’t just an SEO platform, it’s 12 different tools wrapped into one easy-to-use package. You get three months…
  • 10 Ways of Getting Top Ranking on Google

    Steve Wiideman
    24 Jan 2015 | 11:53 am
    Authoritative online entities, such as WebMD, Amazon, Wall Street Journal, and Buzzfeed have enough domain authority to rank on the first page of Google for just about any search term they’d like. So how do regular folks such as you and I compete when these entities have more budget, more resources, and more trust with the search engines? We get asked this question frequently, and our first suggestion is to start targeting less broad and focus keyword efforts to be as relevant as possible to users ready to purchase or complete a web form. However, we do have quite a few conversations…
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    Pole Position Marketing's E-Marketing Performance Blog

  • XML Sitemaps: To Submit or Not to Submit?

    Stoney G deGeyter
    25 Feb 2015 | 5:36 am
    Submitting an xml sitemap to Google via Webmaster tools can be a great way to get Google to spider all your pages quickly. But before you go and hit that submit button, make sure that’s what you really want to do. For the most part, the traffic and data you receive from submitting your sitemap […]
  • 5 Reasons Why Links Are Still Important

    Jesse Stoler
    23 Feb 2015 | 7:36 am
    Why are links important? If you answered B, congratulations! Time for your train station Bollywood dance sequence!   Reminder: Slumdog Millionaire won Best Picture at the Oscars the same year The Dark Knight and WALL•E were eligible. Links are still one of the most important ranking signals for Google. They always have been. The more relevant and […]
  • What is PPC and Why Should You Use It?

    Mike Fleming
    23 Feb 2015 | 4:42 am
    What does PPC stand for? In the realm of online advertising, “PPC” stands for “pay-per-click.” This means just what it says . . . you pay the owner of the real estate where your ad is placed (search engine, website, app, etc.) a fee for each click your ad receives. In the offline world, advertisers traditionally pay owners […]
  • Can You Be Content Without Getting Complacent in Your Web Marketing?

    Stoney G deGeyter
    20 Feb 2015 | 4:46 am
    It’s always tough to find the balance in life between being content and getting complacent. Contentment means you’re happy where you are. If you’re not careful, contentment can lead to complacency, which means you’re no longer striving to be better. Yet, if you are always striving for something more, does that mean you’re not content? […]
  • Products Vary But Display Consistency Shouldn’t

    Stoney G deGeyter
    19 Feb 2015 | 5:34 am
    Most ecommerce sites of any significance already use templates to display their products. Ecommerce product templates help you maintain consistency in how your product information is displayed from one product to the next. But some sites have a wide range of products that don’t lend so well to using the same template. Nothing wrong with that; […]
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  • Introduction to StudioPress Genesis Design Framework for WordPress

    Mithu Sarkar
    9 Feb 2015 | 11:38 pm
    If you’re building a website these days, you’re in luck! WordPress has revolutionized the ease and power of what a website (or blog) can do and be. Now, with the emergence of theme frameworks, you can take WordPress even further. As you’ll see throughout this free guide, the Genesis Framework for WordPress is much more than a mere WordPress theme. It’s an underlying framework of immaculate code that’s been built to achieve three important objectives. Before we get started, let’s take a quick look at each of these objectives 1. Easily spoon-feed Google your content 2. Erase…
  • 8 Prime Rules for Running a Successful Online Business!

    Mithu Sarkar
    15 Sep 2014 | 1:44 am
    Every online business owner wants to establish the business and boost its sales and ROI – be it a large scale or a small-scale business. People look for deploying different strategies that take their online business to new heights of success. Here are the 8 simple business tips that can help you get started. Search Engine Optimization (SEO) SEO plays a key role to drive traffic to your website if your website is properly optimized. SEO improves the ranking of the website in search engine result pages thereby driving more potential traffic to your website increasing the ROI Social Media…
  • Search Engine Optimization and Metadata

    Mithu Sarkar
    2 Sep 2014 | 4:35 am
    As per Wikipedia… Metadata is “data about data”. Metadata about webpages are called Meta tags. Technically Meta tags have two components; Meta description and Meta keywords but logically Title is also part of Meta tags or Metadata for webpages. Together they are called Title and Meta tags of a webpage. There are two other components of Meta tags, which are ALT and TITLE attributes of images and TITLE attribute of a hyperlink. Summing up the above, webpage Metadata consists of: –       Title –       Meta description…
  • Digital marketing for beginners

    Mithu Sarkar
    11 Aug 2014 | 11:20 pm
    Introduction to the concept of Digital Marketing “Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user  via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use…
  • 5 Tips To Have the Edge In Local Search Competition

    Mithu Sarkar
    20 May 2014 | 12:41 am
    Understanding the intricacies of the search engine optimisation is in itself quite difficult for people. But, once the webmasters are well versed with the advantages and the technologies used, they can surely put up a great site. It will cater to the target audiences and at the same time, bring more visitors to their sites. For large scale business websites, it is important that they have a global presence, because they are now having a brand value. In the long run, they will not have much to do with their advertisements in the local market, because they are now well known. But, the same…
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    Wikimotive Blog

  • 5 Simple Link Building Strategies for Small Businesses

    Mark Frost
    16 Feb 2015 | 5:58 am
    When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods. Now, most businesses should consider SEO or link building services if they want to get results, but the cost is something many small businesses simply can’t afford. But instead of just forgoing link building altogether, you need solutions that fit your business, right? That’s why I’ve put together a…
  • How to Turn Brand Mentions into Links in Less Than 15 Minutes

    Mark Frost
    9 Feb 2015 | 2:47 pm
    For SEO companies, unlinked mentions can be extremely annoying, hindering SEO efforts in the process. But the fact is, whether completely intentional or editorial preference, many sites simply don’t link out a lot. It’s not that they have anything against you, they just don’t have your SEO in mind when mentioning your brand on a page, blog post, or news piece. Also, most businesses that do PR generally don’t think about links while in that process, which leads to a lot of lost value and the need for dedicated linkbuilding. In this quick tutorial, I’ll show you…
  • How to Create Compelling Content for ANY Topic

    Mark Frost
    2 Feb 2015 | 6:23 am
    When it comes to content marketing, there are topics that are thought of as easy to promote and others that are harder to promote. Smartphones are an example of a topic that might be thought of as easy to promote while pest control is on the harder end of the spectrum. So if you’re forced to work on a topic deemed difficult, or one where there aren’t many examples to build upon or inspiration to be had, how do you deal with it? Well, you have to get creative. Those who can take a “tough” or “boring” topic and make it interesting will be able to take that…
  • 7 Online Tools Automotive Marketers Need to Use

    Mark Frost
    26 Jan 2015 | 8:08 am
    Whether you work at a digital marketing company or in-house at a local dealership, the right tools make an automotive marketer‘s job much, much easier. From automating small, tedious content and social media tasks to organizing complicated SEO campaigns, these are the tools every digital marketer should have in their tool belt to save time and get better results. WhiteSpark Local Citation Finder If you’re jumping into the crazy world of local SEO, citations are going to be your biggest problem child (unless you’re a brand new dealership). Finding the [potential] hundreds of…
  • Infographic: 10 Reasons You Need SEO to Gain More Business

    Mark Frost
    19 Jan 2015 | 5:32 am
    Every business owner knows how important marketing is to success, but the focus has always been on reaching large audiences in hopes of finding people who are in need of what a business has to offer. With the internet and search engines, however, it became a lot easier for people to seek businesses out than ever before. But the internet and search engines brought one big new challenge for businesses: the ability to be found. If you can’t be found in search in 2015, you’re missing out on a large percentage of ready-to-buy customers, as well as high-quality leads from interested…
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    Seo Sandwitch Blog

  • 70% of Mobile Searchers Call a Business Directly From Search Results - Introducing Call Only Campaigns in Adwords

    Joydeep Bhattacharya
    24 Feb 2015 | 8:20 am
    Adwords is improving for the better. Considering the number of people using smartphones, there was a need of inclusion of direct CTA elements in the search results itself. Around 70% of mobile searchers call a business directly from search results so how about creating call-only campaigns, a new and easy way for businesses to reach potential customers by prominently showing your phone number, business description and call button -- right when people are searching.Instead of 2 step CTA - Have a 1 Step CTAEnable people to reach your business directly via calls without…
  • Screen Tracking - Determine Which App Screens Receive The Max. User Engagement

    Joydeep Bhattacharya
    23 Feb 2015 | 8:15 am
    Screen tracking is an awesome way to measure the various screens that users visit within your app. Screen view in app is the same as Page View in web. During a session, user might view lots of screens and might spend a particular time interval in each of the screen. Enabling screen taking can help any webmaster gather useful data as to which ones are the most popular, how long users stay on each screen, and how they navigate from one screen to the next. Screens are nothing but containers that hold interactive content. You can have different screens for…
  • Google Will Now Display Website Carousel For Mobile Search Queries

    Joydeep Bhattacharya
    21 Feb 2015 | 10:42 pm
    It would be great for us if we can easily browse the latest content from the popular websites right from the Google search results itself without actually visiting the site. Sometimes, it can be hard to go through all the great videos, articles and more out there to find what interests you. Now, if you search on Google on your mobile, you’ll see the freshest, most relevant content from within a single website grouped together in one easy-to-scan place. This is what we call as the website carousel. In the example below, have a look at the search results for the search query "Greece". We…
  • Work Towards Earning Links to Increase Business, Not Google Rankings

    Joydeep Bhattacharya
    19 Feb 2015 | 9:55 am
    Links, links, links...are you crazy about getting links to the client's website or for your own website??Why? because links is one of the most important factor for ranking well on Google as the main ranking algorithm relies heavily on links. The result? Everyone is crazy building links...yipee!! But, think just for a second, what will happen if Google suddenly drops this factor from its search algorithm? What will happen if Google no longer considers backlinks as a major factor in its ranking algorithm? The links that you have build in your effort to manipulate the…
  • Upgraded URL's in Adwords - An Easier Option for URL Tracking

    Joydeep Bhattacharya
    11 Feb 2015 | 9:56 am
    Adwords will be rolling out a new update on their interface by the name of upgraded URL's. These provide an easier and faster way to manage and track important information about each click on your AdWords ads. The destination URL that we specify in our account is composed of 2 sections:Landing page URLTracking codeIf we need to make changes in the tracking code then the entire destination URL changes. This triggers a re-review of the destination URL and the ads stop running while your URL is re-reviewed. This wastes time and hampers conversions.Upgraded URLs let you enter the…
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    Above the Fold & Socially Acceptable

  • [Podcast] Links Are Still Important – An Interview with Debra Mastaler, Part 2

    Angela Moore
    20 Feb 2015 | 11:55 am
    This week, we are continuing our discussion with Debra Mastaler. If you missed part one of our discussion, go back and take a listen now. This time we get into some of the nitty gritty when it comes to doing a successful link building campaign, the most common mistakes that we see on a regular basis and the future of […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the online marketing world since 2007 and has…
  • Conducting a Link Audit: Part 4 – Anchor Text Distribution

    Bobby Pham
    10 Feb 2015 | 3:00 am
    In the last post, we discussed the link make-up of a link profile.  As we continue with our multi-part series on conducting a link audit, we now shift our focus to anchor text distribution.  Anchor text distribution is arguably the most important aspect when evaluating the link profile because if not properly optimized, it will raise Penguin penalty flags.  Over-optimization […]Author informationBobby PhamSpecialist, Organic Search at IntrapromoteBobby came to Intrapromote in 2008 and is one of our amazing Search Team members. With a diversified background in online marketing and…
  • [Podcast] Links Are Still Important – An Interview with Debra Mastaler

    Angela Moore
    6 Feb 2015 | 3:00 am
    Having been in digital marketing for several years, we have had the distinct pleasure of meeting and getting to know some pretty awesome people in the industry. So we are bringing a lot of their wisdom to the table by providing a series of interviews for all of you. We’re going to be talking to people about digital entrepreneurship, link […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the online…
  • What I Learned From Moz’s Local SEO Quiz

    Kyle Misencik
    27 Jan 2015 | 12:23 pm
    Just recently, Cyrus Shepard put together a 40-question quiz for those marketing professionals who specialize in Local SEO. I love it when industry experts post these types of quizzes because it allows you to test yourself (and others) in their knowledge within an industry that doesn’t have a traditional governing body. I took the quiz and along the way, I […]Author informationKyle MisencikSenior Campaign Director, Organic Search at IntrapromoteKyle is one of our amazing SEO Campaign Directors. He’ll woo you with all his geeky analytics speak and then, as a special treat, he’ll…
  • 5 Tips for a Great 2015

    Crystal Schauf
    21 Jan 2015 | 11:09 am
    2015 is well under way and despite multiple failed Mayan predictions and canceled raptures* in years past, it looks like this world is going to keep on spinning. With that said, it’s time to start making some plans for the year! So even though we’re a little late on our “kick off the New Year” post, we’d still like to […]Author informationCrystal SchaufDirector, Human Resources at IntrapromoteCrystal Schauf is our illustrious Director of Human Resources who joined Intrapromote in mid 2009. With a background in stage managing theatrical productions, Crystal is always searching…
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    Eyeflow Internet Marketing

  • 5 Proven Ways to Revamp Your Content Marketing Strategy

    Cory Bosket
    17 Feb 2015 | 12:39 pm
    In 2015, content will continue to spread its dominance over the world of SEO and internet marketing as a whole. We’re seeing more and more brands make the push for becoming more than just a website, but establish a knowledge base around their brand to extend their authority across the web. Big brands are not alone in their push for more creative content. In fact, small businesses, local shops and more stand to make the biggest splash in the SEO industry if they can continue to create useful, quality content on their website. Shifting from Big Data Analysis to Even Bigger Content Creation…
  • Optimizing for the Mobile Web

    Cory Bosket
    2 Feb 2015 | 5:30 am
    Across the web, marketers and SEOs are abuzz with news that 2015 will be the year that the mobile web overtakes its desktop counterpart. For years, the marketing world has known that the mobile web would one day surpass desktop Internet usage, but most failed to realize just how large the mobile revolution would be. However, all that has changed, as even Google has now taken notice by launching their Mobile-Friendly Test tool and labeling sites as mobile friendly on mobile SERPs. Over the course of 2015 smartphone and tablet usage across the globe is expected to exceed 2 billion, is your site…
  • 6 Steps to Writing Quality Content for SEO

    Cory Bosket
    20 Jan 2015 | 6:38 am
    While Google frowns upon those who write content for search engines only, it doesn’t mean that you can’t craft great content that is written both for users and Google. In 2015 and beyond, it’s important that you’re putting users and quality first if you hope to create good quality content on your site. If your content becomes good enough, you will quickly find out that you won’t even need to focus on SEO efforts. As Google’s algorithm becomes more complex, it’s going to do a better job of picking out content that is unique, compelling and interesting.  If you want to…
  • Infographic: 2014 Pittsburgh Steelers – Road to the Playoffs

    2 Jan 2015 | 2:13 pm
    The Pittsburgh Steelers are set to square off against division rivals this Saturday evening as they take on the Baltimore Ravens in the first of two AFC Wild-Card matchups set to take place this weekend. If the Steelers win, they will continue on their quest for their NFL-leading seventh Vince Lombardi trophy. After a rocky start to the season, the Steelers quickly bounced back to capture the AFC North title and a chance to host the Ravens at Heinz Field. While the Steelers are looking for their first playoff game win since the 2010 season, they will have the numbers in their favor. Playing…
  • Google’s Penguin Penalty: Is Your Site Affected?

    Cory Bosket
    31 Dec 2014 | 10:40 am
    If your site has experienced a sudden decrease in organic traffic or you begin to see your targeted keyword rankings fall from Google’s front page results, your site may be experiencing the effects of a Google Penalty. While there are a variety of Google search engine penalties that may be causing the problem, the Penguin Algorithm is one of the most common causes. Since April 2012, Google’s Penguin algorithm has been working to help clean up some of the most common “over-optimization”, low-quality link building and spamming techniques from across the web. If you notice a sudden drop…
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    Vizion Interactive

  • The ABCs of Social Media

    Joshua Titsworth
    19 Feb 2015 | 9:10 am
    My son’s first year in school is going pretty well, and because it’s time for me to do another post here at Vizion, I thought I’d follow my post about the ABCs of SEO with the ABCs of social media. Oh, and for the curious, my son does know his ABCs. A is for automation. While too much automation can be a bad thing, when your schedule gets too hectic it can be easy for forget to post and promote content. Setting your social feeds to post your blog content automatically can help cut back on the time you have to spend making sure your posts are being shared. Sure, you’ll need to reshare…
  • Pay-Per-Click Advertising (PPC) Request for Proposal Template

    David Szetela
    20 Jan 2015 | 4:33 pm
    So often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the questions necessary, or otherwise collecting the data necessary, to understand “scope” of an effort. Without this exercise, you’re left wondering “what goes into the effort”? Who does what? What are our goals, and are they realistic? What are channel opportunities (and which channels do I feel I’ve maximized or perhaps am under-utilizing”?) For this reason, we – at Vizion Interactive – have developed an RFP…
  • Kill your Digital Marketing Competition in 2015

    Josh McCoy
    18 Dec 2014 | 7:19 pm
    As you can tell by my featured image, I have an instilled ideology for overtaking the competition and “standing on top”. A new year is upon us and with that a chance to take hold of the spirit of resolution. Your digital marketing strategy is a ripe place to take your renewed, energetic attitude and create a plan to overtake the competition in the New Year. If you have been wondering why the competition is somehow building a stronger brand, it is likely because they have likely better embraced the omni-channel approach to digital marketing. So, take your marketing channel blinders off and…
  • Happy Holidays 2014

    Yifeng Li
    18 Dec 2014 | 5:17 pm
    From All Of Us At Vizion Interactive Happy Holidays!
  • Vizion’s Internet Marketing Link Roundup [12/12/14]

    Mark Jackson
    11 Dec 2014 | 7:49 pm
    SEO Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015 It has become increasingly obvious that Google is placing a great deal of importance on mobile usability. If your organization is still resistant about having a mobile friendly website but you still want to perform well in Google, then now is the time to create a mobile friendly website. This article provides 3 reasons why your organization needs to have a mobile presence in 2015.
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  • How Much Branding Is Too Much?

    Andrea Lehr
    25 Feb 2015 | 4:00 am
    The notion that too much branding leads to a loss of credibility isn’t always true. Google’s viral video, Dear Sophie, is an advertisement for Google Chrome that contained a significant amount of branding for applications like Gmail, YouTube, and Google Maps. According to a survey with more than 900 respondents undertaken by BuzzStream and Fractl, the Google brand gained credibility with the video. However, 86% of the respondents incorrectly identified the brand that was supposed to be the focus of the video. As part of the survey, respondents had to watch the video without seeing the…
  • Product Update: Filter by Post Frequency

    Stephen Panico
    19 Feb 2015 | 6:10 am
    We know that finding and getting in touch with active bloggers is a big deal. A blog might be the perfect fit for your outreach efforts, but if they post infrequently or have gone dark completely then you are just spinning your wheels. Now, you can filter your searches in BuzzStream to guarantee you are connecting with influencers that post as frequently as you need. Introducing RSS Filters Our new RSS filters give you the ability to set specific parameters around both post frequency and last post date. You can use these filters to quickly focus your efforts on influencers who maintain an…
  • 4 Psychological Tactics for Influencer Marketing

    Andrea Lehr
    18 Feb 2015 | 4:00 am
    Why do publishers pick some pitches over others? Basic psychology may play a bigger role than you think. A bright red dress is more likely to catch your attention over a more neutral option. You’re more likely to take a sip from a drink if a person you’re sitting with drinks first (go ahead, watch this in action at lunch tomorrow). There are a myriad of conscious and subconscious stimuli that affect the decisions we make every day, and that applies to publishers and their pitch choices, too. BuzzStream and Fractl uncovered several psychological theories that can give you an edge in…
  • Why Link Building Matters

    Andrea Lehr
    9 Feb 2015 | 4:00 am
    As the internet has become increasingly pervasive, establishing a brand presence and making your content easy to find online has become more important than ever. Consumers have become savvy to – and frequently annoyed by – tactics like mass emails and paid advertising. This means you have to work harder to get your product or service in front of the right consumers, and this is where link building comes into play. BuzzStream and Fractl have collaborated to review the trends in outbound versus inbound marketing techniques and tell you why link building is essential to your digital…
  • 2 Content Types That Will Earn the Most Shares in 2015

    Andrea Lehr
    5 Feb 2015 | 8:24 am
    Planning your content strategy for 2015? Here’s some good news: You don’t need a crystal ball to predict which formats (or content types) will help you meet your social media benchmarks. BuzzStream and Fractl have crunched the numbers to figure out which content types earn most shares, the formats that are evergreen for social sharing, and the monthly patterns that highlight content format risks – and rewards . Using BuzzSumo, we tracked 220,000 pieces of content from 10 high- and 10 low-engagement domains over the course of six months. From June to November 2014, we followed the…
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  • How To Get In Google's Rich Answer Box

    Carter Bowles
    25 Feb 2015 | 4:21 pm
    The following instructions apply if you are trying to get included in a rich answer box for a "how to" style query. It's up to Google whether or not they choose to display an answer box, but if they do, the rules below seem to apply under most circumstances. See my evidence listed after the instructions. Instructions: Getting Into Google's Rich Answer Box Rank yourself well for the query. Start your sentences with command words. Write a clear, unambiguous heading. Use <li> tags, and keep the section short. The Evidence "how to calculate gpa" Let's start with the "how to calculate gpa,"…
  • Why You Need To Understand Demand Generation’s Connection To Your Brand Image

    Nick Greene
    23 Feb 2015 | 8:00 am
    Hey there, folks! Today, we’re going to talk about reputation management and brand awareness. See, the days when a brand could generate a positive image of itself solely through advertising are long behind us. Thanks in large part to social media, brand recognition is now only the tip of the iceberg. Today’s users are more empowered than they’ve ever been, able to directly impact a business’s chances of success through words alone. As a result of this shift, brands now need to pay attention to the conversations consumers are having across digital channels - they need to examine…
  • John Mueller Says Don't Build Links, Confuses Everybody

    Carter Bowles
    16 Feb 2015 | 4:13 pm
    Am I the only one who thinks these Google Webmaster Central office-hours hangouts are doing more harm than good? Unlike the carefully-planned, carefully-worded webmaster videos of old, the hangout format just keeps leading us down a familiar path: Webmaster asks question about contentious SEO subject Mueller offers dismissive, short, uninformative response SEO news sites publish said uninformative response with clickbait title Commenters respond with snark and conspiracy theories Uninformed webmasters make bad decisions based on uninformative responses from Google and misleading internet…
  • What’s The Difference Between B2B And B2C Lead Generation?

    Nick Greene
    16 Feb 2015 | 8:00 am
    Let’s say you’re an inbound marketing firm. Your business is lead generation - which means that having a sound strategy for the capture of leads is integral to your success. Unfortunately, this is precisely where so many businesses run into trouble. See, lead generation is among the most misunderstood marketing principles on the web. Way too many marketers make the mistaken assumption that there can be a one-size-fits all strategy; that they can easily capture leads for their brand simply by aping what someone else is doing. This, in turn, leads to a whole lot of wasted marketing dollars…
  • Creating Your Personal Brand

    Amy Brueckman
    12 Feb 2015 | 10:05 am
    If you’re running your own business, you’re going to face a bunch of hurdles before you get off and running. But small businesses are becoming more prevalent and some of them can hold their own against large corporations. With so many new brands popping up, you need to stick out from all of the rest. An essential part of your marketing plan should be to establish your company’s personal brand. If I mention a name like Buzzfeed, most people will not only recognize the name, but they’ll recognize the type of audience they cater to. That website makes me think of fast journalism,…
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  • How to Make Content Marketing for the Travel Industry ‘Plane’ Sailing

    Victoria Cawthorne
    24 Feb 2015 | 10:14 am
    According to Google’s 2014 Traveller’s Road to Decision research, 65% of travellers research online before deciding where or how to go on their holidays. What this means for travel brands is that it’s important – nay, imperative – to make their online content as informative, inspiring and influential as possible, so that when those potential travellers are ready to book, they’ll know exactly who they want to spend their money with. Whether you’re marketing to gap-year travellers, summer sun worshippers or retirement-age cruise lovers, these tips from our Content Marketing…
  • 3 Ways Agencies Help Ecommerce Pros Make Better Decisions

    Sam Barnes
    20 Feb 2015 | 6:30 am
    Some eCommerce professionals are reluctant to embrace having an agency working alongside them. They’re concerned about the possibility of their position becoming devalued. However, in our experience, the most effective eCommerce campaigns, whether SEO, affiliate marketing or PPC, come from a very close relationship between internal eCommerce staff and agency consultants. I’m a firm believer that the collective skill set across internal staff and agencies can create truly outstanding campaigns that deliver better results than a similar campaign produced by either group individually.
  • Maximising the buyer journey for PPC travel campaigns

    Bianca Jefferson
    17 Feb 2015 | 8:58 am
    Planning a holiday can be a long and daunting task that requires in-depth planning and research, making online travel a complex and challenging industry. In this post, we take a closer look at the travel market and understand the behaviour of holiday planners as they move down the purchase funnel, and how you can relate this to PPC travel campaigns. Understanding the Funnel It goes without saying that when planning your PPC campaigns, you need to understand the funnel and how this can indicate the buyer status of your audience. Top of the Funnel: These customers have just begun the…
  • Love in the Digital Age

    Michael Brown
    13 Feb 2015 | 2:33 am
    2015 marks the 20th anniversary of, the world’s most successful online dating website. With Valentine’s Day (a.k.a the Season of Lurve) nearly upon us – a time traditionally used for wining, dining and doing things exciting – we thought we’d take a look at the influence the digital age has had on pro-creational pursuits, and how these might be woven into your own Valentine’s experience. Like everything else in the online world, there’s a myriad of online options to assist with all things romantic, whether you’re single and looking to mingle, or lucky to be…
  • Airbnb: Simple idea, simple experience, big adventures…

    10 Feb 2015 | 8:39 am
    Airbnb started 6 and a half years ago where a lot of awesome companies do, San Francisco. From there it has gone from strength to strength and caused somewhat of a digital headache for many leading travel companies, not to mention the impact it’s having on the price of New York City hotels. So much so, it’s now worth an estimated $10bn. Looking around the site and app, it’s not hard to see why. The idea is simple. Somewhere to stay at whatever location you need at the price you want. The simplicity of this idea is translated into its current website which is not only aesthetically…
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    Have Results SEM Blog

  • Track Visits to Unused Domains on Google Analytics

    Mina Younan Guerguis
    26 Feb 2015 | 9:41 am
    Every now and then I come up with a new idea of a website and brainstorm to find a good brand (domain) name for it that is not already taken. Then I buy it, get busy, and did not have the time after that to do it. But anyways, what if I want to know how many type-in traffic I am receiving to all these domains? Of course I could create a Google Analytics account and embed its tracking code and keep an eye on the traffic. However, that does not seem convenient if you do not have much traffic that worth monitoring them in a separate account. Or, if you have hundreds of these parked domains, and…
  • 20 Reasons Localization Is Essential To Website Conversions

    Mina Younan Guerguis
    24 Feb 2015 | 12:31 pm
    Thanks to the global reach of the internet, website localisation is one of the best things you can do to increase website conversions. By creating a culture- and language-specific version of your website for each demographic market you target, you become a truly international business. All businesses, even small online retailers, can benefit from localization. In fact, you can’t afford not to have localized websites, and here are 20 reasons why.1. It offers global expansion and increased reach.Although English is still the predominant language online, other languages, most notably Chinese,…
  • The Science of Shopping Cart Abandonment eBook and infographic

    Mina Younan Guerguis
    16 Feb 2015 | 9:49 am
    Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry.But it's also a huge opportunity: Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to BI Intelligence estimates. Many eCommerce websites now are building (or using) Cart Abandonment Software to capture some of the leaked opportunities. There are many APIs that can be used on…
  • Content is God

    Mina Younan Guerguis
    12 Feb 2015 | 8:31 am
    We all know for sure that Content is said to be the king of SEO. But I will prove to you in the coming 3 minutes that it is not just a King but God.Good content is that that helps your customers and potential customers. A blog you write, a video you create, or an ebook you giveaway should be all about giving and nothing but giving. Most new marketing and advertising strategies now know how important free content is, so they try their best to "manipulate" it and use it as a "bait" to attract people and after they are hooked in they ask them to "Pay the Money" whether through premium services…
  • How People watch videos now?

    Mina Younan Guerguis
    8 Feb 2015 | 4:01 pm
    Forty years ago, Stanley Kubrick showed us 2001. The first 90 seconds are without dialogue and solid black. It's hard to imagine that working as the intro to a YouTube video today. Instead, our finger is on the mouse trigger, ready to leave in a moment. Not only that, but instead of leaning forward, we've got our shields set to level 7, wary of what's to come. As the video begins, a series of questions arise, unbidden:Who sent me here?What do I expect?What's this about?What else is on? (10,000,000 choices, not three)What does this remind me of?Hey, isn't that Hugo Weaving's voice?Wow, he's…
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    Search, Social News PageTraffic Buzz

  • Twitter Rolls Out First Official WordPress Plugin!

    Ritu Sharma
    25 Feb 2015 | 10:17 pm
    Twitter announced the release of its first official WordPress Plugin, enabling the WordPress publishers to have an easier access to a host of Twitter’s features and functionality. The plugin... Please visit PageTraffic Buzz for the full article.
  • Fly High With Improved Google Flight Search!

    Ritu Sharma
    25 Feb 2015 | 9:52 pm
    When the cold season lashes it’s even colder tail on the faces of people, they start searching for a nice holiday for summers. Google says that every year in winters, there is a rise in... Please visit PageTraffic Buzz for the full article.
  • Businesses Get More Photo Control With Google’s My Business Update!

    Ritu Sharma
    25 Feb 2015 | 1:04 am
    When it comes to entice and lure prospective customers, visual aids such as high quality images are the best options. Google is giving businesses more control over photos displayed with their search... Please visit PageTraffic Buzz for the full article.
  • Google To Warn Before Visiting Sites Containing Noxious Downloads!

    Ritu Sharma
    25 Feb 2015 | 12:57 am
    Google has updated their security checks. Now apart from warning before downloading harmful content, it will also warn before one visits a site that has these downloads. Within Google search, before... Please visit PageTraffic Buzz for the full article.
  • Facebook Debuts With Ads Managers App – Tops The Charts With 2M Advertisers!

    Ritu Sharma
    25 Feb 2015 | 12:32 am
    It is a celebratory and happy moment for Facebook as they achieved 2 Million advertiser milestone. Sheryl Sandberg, Chief Operating Officer and Facebook co-founder and CEO Mark Zuckerberg... Please visit PageTraffic Buzz for the full article.
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    Powered By Search » Blog

  • InboundTO 23 Recap: Email Marketing Tips You Can’t Ignore

    Goran Popovic
    23 Feb 2015 | 7:58 am
    Last week, we hosted our 23rd monthly meet up called InboundTO and had a great time networking with Toronto’s top marketers! If you couldn’t make it out to our packed event (it was -30° after all), here’s the full recap. Making People Laugh for Fun & Profit Vidyard’s Community Marketing Manager Jon Spenceley gave this hilarious and informative talk that you can’t afford to miss. He details not only how to boost your email click through rates, but how to save on the most precious workplace resource- time! 6 Steps to Email Success That Even a Child Could Follow In this talk, our…
  • Google Partner Free PPC Breakfast Seminar

    Joel Popoff
    18 Feb 2015 | 6:30 am
    Google Partner, Powered by Search, will be hosting it’s 2nd free Google Partner Digital Breakfast April 8, 2015. If you’ve ever wanted to attract more visitors and generate more leads through AdWords, this is the perfect event for you. Enjoy a delicious hot breakfast and learn how to run & organize AdWords campaigns to attracts more buyer’s to your store front all at Google Canada’s Head Office in the heart of downtown Toronto. Space is limited, so make sure to RSVP before the event is sold out! What You Will Learn At The Breakfast:   Why your business needs to…
  • Webinar – 4 AdWords Experts Discuss Their Best Strategies

    Goran Popovic
    9 Feb 2015 | 1:12 pm
    It’s almost time for the next entry in our 2015 Digital Marketing Webinar Series! If you’ve ever wondered how some of the best AdWords experts in the world run their campaigns, make sure to reserve your spot at our next webinar before it gets completely filled. And if you can’t make it live, register anyway and we’ll be sure to send you the recorded version. The Details Topic of discussion: The latest tips and secrets to boost your AdWords campaigns. Date & time: February 26 at 2:00 PM EST How much: our webinars are free, but hurry and reserve your spot before it’s too…
  • 10 CRO Tips to Intuitively Boost Conversions

    Goran Popovic
    4 Feb 2015 | 11:49 am
    If you weren’t at our InboundTO meetup last month, you missed out on some great advice and a chance to network with Toronto’s awesome digital marketing community. Tiffany Da Silva, our Director of Digital Strategy gave a fantastic CRO talk titled Your Clients are Irrational – 10 CRO Tips to Intuitively Boost Conversions. For everyone who couldn’t make it to the event, Tiffany has recorded a special webinar-style version of her talk. Be sure to check it out below if you’re interested in increasing your conversion rates. Don’t forget that we’re hosting InboundTO 23: Converting…
  • Converting Leads with Email Marketing – a Human Approach at InboundTO 23

    Joel Popoff
    3 Feb 2015 | 6:33 am
      Emails are usually the very first interaction between your company and your customers. They give you the chance to really ‘WOW’ a lead by standing out and being different from your competitors. Some people think email marketing is dead. However if you look at the statistics, email marketing is 40 times more effective than Facebook and Twitter combined, according to McKinsey research. InboundTO 23 This month’s meet up, Converting Leads with Email Marketing – a Human Approach, will teach you how to increase subscribers, open rates, and clicks to your email…
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  • Want More Traffic That Actually Converts? Follow These 4 Steps…

    Brian Dean
    12 Feb 2015 | 7:52 am
    When you sign up for the Backlinko newsletter for the first time, you get this email from me: As you can see, the first thing I ask is: “What’s the #1 thing you’re struggling with?” To date, I’ve asked over 57,000 new subscribers this question… …and have received thousands of replies. But get this: I tend to get the same response again and again. What’s that response, you ask? TRAFFIC. In fact, here’s a reply I got the other day from Christine: Christine is absolutely right. Traffic is a common problem… The Truth About Getting…
  • How To Generate 36,282 Readers — and 1,000 Email Subscribers — From Your Next Blog Post (Case Study)

    Brian Dean
    3 Feb 2015 | 9:23 am
    A few weeks ago I get this email out of the blue from Jimmy… The email said: “The first time I used your Skyscraper Technique I got 30k pageviews, 1k email subscribers, and currently rank #2 for my target term.” Needless to say, I was intrigued. So I pressed him for more info. Turns out Jimmy was happy to spill the beans on his success, and show me exactly how he did it (step-by-step). Let’s jump right in. This 3-Step Process=More Traffic, Backlinks and Sales From Your Content Here’s the deal: If you’re serious about getting results from your content, there…
  • Conversion Rate Optimization (CRO) Techniques: The Complete List

    Brian Dean
    11 Nov 2014 | 10:15 am
    This is the most comprehensive list of conversion optimization techniques on the planet. Whether you run an ecommerce site, a blog, or a brick and mortar business, you’ll love this guide. Before “Conversion Rate Optimization (CRO) Techniques: The Complete List”, these techniques were scattered across the internet. Now, with the help of Devesh Khanal of Devesh Design, we’ve put them all in one place. And you can easily sort through the 100+ techniques based on your individual conversion goals. Enjoy! I want techniques that help:list buildinge-commerceSaas and web appsI…
  • Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day

    Brian Dean
    11 Sep 2014 | 10:03 am
    Today I’m going to show you how one entrepreneur used The Skyscraper Technique to generate 17,584 unique visitors to a brand new blog. In one day. Oh, and he accomplished this despite having: Zero connections. Zero Twitter followers. Zero marketing budget. In this case study I’ll walk you through the EXACT step-by-step process that he used. Exclusive Blog Post Bonus: Click here to get access to a free bonus area that will show you how to get more traffic using The Skyscraper Technique. How The Skyscraper Technique Generates Links, Traffic and Social Shares Let me break this down…
  • How To Boost Conversions by 529% in 45-Minutes (Two Step-By-Step Case Studies)

    Brian Dean
    27 Aug 2014 | 9:19 am
    There’s a ridiculously simple way to increase your blog’s conversion rate by 529%. And once you know what it is, and how it works, you’ll want to kick yourself for not trying it sooner. In fact, this technique (The Content Upgrade) has flooded my business with thousands of new subscribers every month. And today I’m going to show you how two Backlinko readers  — a pro golfer and a life insurance agent — used this strategy to boost their blogs’ conversion rate by an average of 529%. I’ll also reveal the two bizarre twists they added to The…
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    SEO Blog, SEO News, SEO Tips & Tricks, Internet Marketing India

  • Why Is Google Trying to Hide Keyword Data?

    Sarvesh Bagla
    17 Feb 2015 | 2:18 am
    Did you see Rand Fishkin talking about Google’s Keyword Planner hiding data? Here’s a screen grab from his post. He also goes on to suggest that placing complete faith in Google’s Keyword Planner could lead marketers astray in believing the tool’s response to queries. (We prefer to think more along the lines of a debilitating existential crisis. Same difference). However, when you head over to Google Suggest and type in exactly the same query, you get a host of other suggestions to follow through with, indicating that greater search volumes DO exist. Now, the news here isn’t that…
  • Google, the Twitter Firehose and What that Means for SEO

    Neha Bawa
    12 Feb 2015 | 2:35 am
    If you were a site that was able to generate an enormous amount of content from the user base, while constantly growing that user base, wouldn’t you want to stay visible all the time? Twitter users have been logging out. The micro-blogging social giant we’ve all come to use and love has seen slow growth recently (shares are up by only 1.3%) and with this comes a concern for bleeding away users who don’t return to the site. When there’s no way out, what’s a company to do? Three years ago, Twitter didn’t renew a deal with Google. A deal that would have allowed the search giant crawl…
  • The Digital Future of India

    Neha Bawa
    19 Jan 2015 | 4:22 am
    “India has crossed 300 million internet users” @RajanAnandan #9IDS — Techmagnate (@tech_magnate) January 14, 2015 So we were at the 9th Indian Digital Summit (#9IDS) held at The Lalit Hotel (@TheLalitHotels) on January 14th and 15th this week. It was a wonderful opportunity to hear the digital glitterati speak about the forces that are shaping India’s digital future, and I have to say, I left the conference with a lot of hope and pride. If we want to strengthen our digital future, India’s the place to be because digital is where it’s at. netCORE Solutions…
  • 8 Important SEO Ranking Factors of 2015

    Sarvesh Bagla
    13 Jan 2015 | 4:30 am
    The first week of the New Year has just passed us and we’re already trying to prep ourselves for what the future will bring for the digital marketing world. And leading the way is Google’s Pigeon Update with its grounded focus (no pun intended!) on getting local search right. What will matter for SEO in 2015? Our team of experts at Techmagnate did a little digging to see what they could find, and so far it smells like a lot of content out there. But there are also other equally important factors that SEOs will need to stay cognizant of if they want to see higher rankings. The good news is…
  • The Pigeon Update from Google – How Prepared are You?

    Neha Bawa
    9 Jan 2015 | 5:12 am
    Did you hear that flutter across the Internet? That was Google rolling out yet another update and this one targets local searches. Okay, that pun? #SorryNotSorry. It’s been named Pigeon and I have entirely too much fun with the nomenclature surrounding Google’s web-shattering changes. Coming back to the issue at hand. What is the Pigeon update and how does it affect local search? First of all, it’s important enough already to score its own Wikipedia page. That was fast, eh? What is the “Pigeon” update? According to Search Engine Land, the “Pigeon Update” is a “new algorithm to…
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    SEO Best Practices: SEO tips, help, and advice for any online business

  • PINterest; Then and Now

    Ranjana Jha
    8 Feb 2015 | 1:15 am
    Why PIN images? What is the interest? In this era of finding information faster and quicker, pinning seems to be one of the most attractive and effective ways of reaching out to your target customers. Continue reading...
  • Google rolls out Google Domains

    Ranjana Jha
    25 Jan 2015 | 1:31 am
    With the availability of so many domain extensions coupled with Google’s entry into the domain registration services market, will we see any impact on how websites are ranked? Continue reading...
  • SEO in 2015

    Ranjana Jha
    17 Jan 2015 | 3:52 am
    2015 will unfold an era of instant gratification in terms of searching online and buying. With a large number of searches and purchases happening from mobile devices, what will be the key areas to focus upon for marketers in 2015? Continue reading...
  • Search in 2015

    Ranjana Jha
    1 Jan 2015 | 3:21 am
    The search continues, and will continue, the change that we will see in 2015 is how and the way search will take place. 2015 is going to unfold exciting new ways of finding things and that in turn will open up a lot of different ways by which marketers can effectively market their products and services. Continue reading...
  • Get ready to “Nest” with Google Now

    Ranjana Jha
    21 Dec 2014 | 3:26 am
    Google now and "Nest" promise to provide us a warmer home this winter and at reduced costs! An innovation such as this is what we need today. With the ability to execute tasks just by uttering a few words, we will have so much more quality time to invest in so many other things. Continue reading...
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    SEO Nick

  • How To Structure A Killer Content Marketing Campaign

    Sean Smith
    18 Feb 2015 | 6:20 am
    Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it. This couldn’t be further from the truth. Content marketing is an art, of strategy, planning, analyzing, and following through. Content marketing is about connecting to your audience, through a story, educationally, informatively, and by being entertaining, all while focused on an end goal, for both of you. In this post I’m going to show you how to lay out a killer content marketing campaign, from beginning to end, in a way that I use at SimpleTiger to achieve huge growth…
  • Ways to Build Trust with Good Web Design

    Tara Hornor
    5 Feb 2015 | 11:45 am
    One of the best ways to build trust with prospective customers is with good web design. It can no longer be argued that a website’s design is and will continue to be one of the most influencing aspects on a customer’s initial opinion of a company. Studies show that just updating the design to make it look more modern can increase conversion rates by upwards of 33%. Split testing something as small as the image or headline can make your visitors 2x-3x more likely to convert into a customer. But good web design that establishes trust goes beyond even gaining new customers. For instance,…
  • The Best Keyword Research Giveaway EVER

    12 Jan 2015 | 5:30 am
    Last week I launched a new course called Master Keyword Research in 7 Days. The course consists of 7 emails, each containing one lesson, that is sent out over a the course of 1 week. The training  covered in this course is the exact process I’ve developed over the past few years, wrote a book about, and have changed to keep up with all the nuances of SEO going into 2015. The Course Has Gotten Great Reviews So Far Don't often endorse paid products, but 'Master Keyword Research in 7 Days' by @nick_eubanks is worth it— Cyrus Shepard (@CyrusShepard)…
  • Responsive Design Improves SEO

    2 Dec 2014 | 7:36 am
    This is a guest post by Andrew Dysart, a Web Developer at Vanamco AG. Vanamco is a design and development firm located in Zürich, Switzerland. There has been a lot of talk about SEO and the increase of web searches via mobile devices and tablets. So far, responsive design has been acknowledged as an answer to user experience, by automatically formatting a website depending on what device it is viewed on. And it is this focus on multi-platform usability that has also seen the design approach favorable for SEO. Recent support from Google and the increase of web searches via mobile are just…
  • Talking Website Brokerage – Interview with Justin Gilchrist [PODCAST]

    13 Nov 2014 | 6:33 am
    In the latest segment of my on-going podcast series, Talking with Industry Experts, I had the chance to catch up with Justin Gilchrist, Co-Founder of Centurica and author of Digitally Wed, a complete toolkit including everything you need to buy a profitable web business. As a special bonus to SEO Nick subscribers, Justin has generously offered to give away 3 copies of Digitally Wed’s 2nd-tier package which includes: Digitally Wed Paperback Book – Over 160 pages of guidance and advice on finding, researching and acquiring a profitable internet business. PDF, ePub and Mobile Formats…
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    Zadro Web

  • A Beginners Guide to Canonical Tags – Where and When to Use Them

    Dario Zadro
    19 Feb 2015 | 1:25 pm
    Like any industry, the world of search engine optimization has a language and jargon all its own. For those new to the business of SEO, particularly do it yourself webmasters, many of these terms and concepts can be somewhat confusing at first. It takes time, and experience, to become well versed in the subtleties of SEO and on-page optimization. There are basic technical SEO concepts and much more advanced concepts, such as understanding server configurations. One of the more common areas of confusion for newly minted SEOs and inexperienced webmasters is the use of the rel=canonical tag, a…
  • Best SEO Strategies That Work for 2015 and Beyond

    Dario Zadro
    19 Jan 2015 | 4:19 pm
    Now that it’s 2015,  we are all well aware of Google’s major algorithm updates, specifically Panda and Penguin. Both have sent major ripples through the SEO community. But to be honest, as frustrating as these updates can be, they have made the web a better place. Google has made it very clear that their focus is and always was a better “user experience” – it’s even embedded into their philosophy! So, even if your SEO tactics were not completely on par previously, let’s take some time to reevaluate some solid SEO strategies that will continue to work…
  • How to Add Google Analytics to WP Related Posts

    Dario Zadro
    12 Jan 2015 | 2:28 pm
    We all know that having a “related posts” plugin helps with many technical SEO aspects. This includes decreased bounce rate and overall user experience (UX) with increased visitor engagement. But, how do we measure these statistics? Let’s rewind and discuss the benefits first. If you go to any major website, such as Forbes or Mashable, you will see some type of content discovery section. The idea behind this is that your website visitor is in “action” mode and looking for more content to feed their appetite. The content discovery section might be in the form of…
  • Is It Time for An SEO Audit to Check Your Website Health?

    Dario Zadro
    12 Dec 2014 | 12:00 pm
    The standards of search engine optimization are constantly changing and evolving, and we all want to maximize our website traffic. It’s important to conduct periodic SEO audits to check the health of your website, and to make sure it’s up to date with the latest developments in search marketing. It’s important to note, that a comprehensive audit should always be the first step for SEOs when approaching any new project. When you are asked if it is time for an audit of your website’s on-page SEO, the answer is a resounding YES. What to Expect From Your SEO Audit A…
  • 3 Essential Content Promotion Tips to Get Your Content Seen

    Dario Zadro
    2 Dec 2014 | 8:53 am
    We all know the mantra, “Content is King”. It’s been drummed into our subconscious. If we just focus on creating great content, online traffic will stampede to our virtual doors. Right? While creating engaging and informative content is definitely important, it is only part of the equation. If you want to reap the maximum benefits from that content, you need to know how to promote it. Too often content promotion gets overlooked by marketers, but it is as essential as the content creation itself. Promoting Content Across Owned, Paid and Earned Media If promotion is key, then what…
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    Technology | Nigerian Tech Blog

  • Innjoo Leap 3 Specs & Price

    26 Feb 2015 | 9:08 pm
    Leap  is back! The very affordable innjoo Leap returns with a third iteration, and innjoo mobile has managed to bump up just few items on the innjoo Leap and the innjoo leap 2  spec sheet with this sequel. While we see the return of the 1.33GHz Intel Bay Trail quad-core processor,8.0-inch display with 800 x 1280 […] The post Innjoo Leap 3... thanks for subscribing to ebima blog
  • Konga Offers Up To 70% Discount For TGIPday Sales

    25 Feb 2015 | 5:42 am,one of Nigeria’s Leading online retail store is offering huge  discount of 70% off the regular retail prices of the high quality products on  what it calls Konga’s TGIPayday (Thank God Its Payday).Konga TGIPpayday sales  is mainly for workers to meet up with all their needs this pay period. Grab the Konga TGIPday Sales Offer... thanks for subscribing to ebima blog
  • LG Spirit specs & Price

    24 Feb 2015 | 8:44 pm
    LG spirit is one of LG’s newest Mid range device that comes with LG’s popular design and user experiences found mostly in the higher end devices.The LG spirit together with the LG Magna,LG Neon  and LG Joy will make their first appearance at the 2015 WMC. The LG Spirit shares similar specs and hardware with […] The post LG Spirit ... thanks for subscribing to ebima blog
  • Innjoo One 3G HD versus Tecno Phantom Z mini

    24 Feb 2015 | 4:34 pm
      Where to Buy Innjoo Innjoo One 3G HD |   ₦ 27,999 BUY NOW!! Gadget Tecno Phantom Z Mini Innjoo One 3G HD Screen Size: 5.0 inches 5.0 inches Screen Display Technology: Super AMOLED capacitive IPS LCD Screen Resolution: 720 x 1280 pixels 720 x 1280 pixels Screen Resolution Density: 294 ppi 267 ppi […] The post Innjoo One... thanks for subscribing to ebima blog
  • LG Magna Specs & Price

    24 Feb 2015 | 3:36 pm
    Announced along side the LG NEON,LG JOY & LG SPIRIT ahead of the 2015 MWC is the LG Magana,a new mid range device from LG Mobile .The LG  Magna offers  affordable, midrange features in more premium-looking housing.The Hand-triggered selfie timer ‘gesture shot’, and ‘glance view’ for pulling up important notifications are some of the features... thanks for subscribing to ebima blog
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  • Learning SEO – The Ultimate Resource

    Lia Boangiu
    18 Feb 2015 | 7:59 am
    Learning SEO is something anyone can do. And the best part is you can do it mostly on your own as long as you know where to begin. With the right resources and tools, you can quickly learn the basics of search engine optimization. Then you can start applying what you’ve learned and be well on your way to becoming an expert. Unlike the pioneers of SEO, who learned everything the hard way, and struggled to gather information, new generations have it all handed to them. However, the information is not always structured. You need to approach more than one resource in order to get into the…
  • 11 Powerful Tools to Rapidly Grow Your Email List

    Adam Connell
    11 Feb 2015 | 6:25 am
    Building an email list is one of the most effective ways for you, not only to promote your content but also to drive sales and in turn, grow your business. The truth is that optimizing your website to capture email addresses isn’t always easy and without the right tools it can be incredibly time consuming. In this post I will show you some of the most powerful list building tools on the market as well as the tools that will help you test and improve your conversions. Develop Your Email List and Earn More Research shows that two thirds of sales come from related emails rather than your…
  • The Secrets of Creating Web-Based Content Quickly And Efficiently

    Julia McCoy
    4 Feb 2015 | 6:24 am
    Out of the numerous challenges that comes along with quality content development, lack of time is almost always near the top of the list. The truth is that good content takes time, yet finding that time is out of the question for many small business owners. While no one expects you to churn out a 30-page eBook with the snap of a finger, there are a few tricks that can get quality content in the hands of your audience quicker than you’d think. The Fast Lane For Kicking Content Into High Gear The very first step to making the content process a snap is to have a plan. Although generating…
  • All Link Metrics Are Broken

    Stephen Kenwright
    28 Jan 2015 | 6:13 am
    Link metrics have been used as a Key Performance Indicators by many SEOs for years – even decades… but link metrics such as Domain Authority and Toolbar PageRank give no useful indication of how acquiring a backlink from a certain website will affect the search performance of your own. Brian Dean is an internet trailblazer. Writing on the AWR blog in 2013, he said: One thing to keep in mind is that for most white hat link building strategies – like broken link building – you don’t want to spend too much time on your link analysis. After all, that’s time you could…
  • Navigating Some Contradictions in Universal Analytics

    Max Shpungin
    21 Jan 2015 | 6:49 am
    When it comes to resolving self-referral issues, Google touted simplified subdomain tracking as one of the biggest improvements made by Universal Analytics (the latest version of Google Analytics). It even states at the top of Google’s documentation on the causes of self-referrals in web traffic: If you’re using Universal Analytics, including Mobile App Analytics, it’s unlikely you’ll see many self-referrals in your reports. But that’s not true. We’ve noticed persisting self-referral issues with Universal Analytics, and just searching around shows that many…
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    - Bloggers Ideas

  • Top 10 Mobile Marketing Facts for 2015 That Will Blow You

    Sonam Chawla
    26 Feb 2015 | 11:33 am
    The fact that mobile marketing is not at all a fad has been proven with the success of various business houses that have employed it. Be it a small or medium business house content writing website or even a blogging site, the main concern for all of them rests on their budget. There is no denying that marketing is an important part of business but when money is a constraint, no one can do anything. Nonetheless modern technology has made it possible for business houses of all sizes to experiment with marketing, especially mobile marketing! Think about it these days everyone has a smartphone…
  • 6 Best Part Time Highest Paying Jobs for Moms

    Sonam Chawla
    25 Feb 2015 | 1:21 am
    If you have become a parent and would like to start working again then you can do a good part time job without staying away from home for too long. This applies especially if you are a mother who has spent a good number of years in the house looking after your child and now you want to get your career back. The good news is that when you hear of part time jobs you often think that your options are limited; well now is a good time to get rid of that misconception. Image credits: Flickr Here is a list of 6 best part time jobs for mothers  or moms 1) Assistant at a daycare or School The good…
  • Interview with Ex-Googler Fili Wiese from SearchBrothers

    Jitendra vaswani
    24 Feb 2015 | 9:49 pm
    As a part of our BloggersIdeas interview series, today we have kickass SEO  Consultant Fili Wiese from SearchBrothers who  is making his living  out of his own business. Fili will tell how he decided to be entrepreneur and not to do regular job from 9to5. I am sure you will learn lot from his SEO skills and efforts he has put to grow his business. Hi Fili welcome to my blog, please introduce yourself to my readers? Thanks for having me. My name is Fili Wiese and I am a SEO Consultant at helping and educating clients with Google penalties they may have received…
  • How Can Twitter Drive You business

    gaurav sharma
    24 Feb 2015 | 1:30 am
    Twitter is very popular and is the best social media site that drives and attracts consumers towards your brand or products and that is why there are so many companies that are using this platform to promote their product. There are many things that can help you achieve great brand value success for your business and using twitter is one of them. There are many companies that offer twitter camapigning services to their customers so that they receive a good  amount of traffic with maintaining the social media reputation. The buzz of Twitter: In any business, the social media connections are…
  • 40% Off The New “Landing” Theme by Themify: Hurry Up

    Jitendra vaswani
    23 Feb 2015 | 8:29 am
    Looking to get more subscribers? Social media followers? Or just increase traffic to your site? Whatever your objective may be, Landing theme can help you design an effective landing page to increase your site conversion. It comes with Themify’s drag & drop Builder which includes all the tools you’ll ever need to make beautiful landing pages. Landing DEMO Each page can have different header design by choosing from various header design options. To make it easier for you, the theme also includes 10 beautiful layouts which you can easily import to your site. Visit the demo to…
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    E2M Blog

  • Where Does Online Authority Go From Here?

    Rohan Ayyar
    24 Feb 2015 | 11:03 pm
    So all the noise and predictions on the future of SEO, content and digital marketing in 2015 have died down. What strikes me is that there’s little discussion on the future of authority, given that it is becoming increasingly harder to define (and consequently, measure) in both the physical and digital sense. I’m not going to attempt and define authority here; I am not up to it. However, as I see it, there’s two kinds of online authority: Authority of the Data: You could call this content authority. At present, Google is good at measuring the authority of a document (with an algorithmic…
  • What Social Media Holds in Store for B2B in 2015

    Vivek Patel
    12 Feb 2015 | 6:18 am
    Social media marketing has become a mission critical arm of inbound marketing. Social media is leveraged by marketers to improve branding, enhance customer engagement and increase traffic to their websites or brick and mortar shops/office. With billions of active users across diverse platforms, social media is a never ending resource of potential customers. What’s more, these users cut across demographics and age groups. As a business, there is absolutely no doubt you can make an impression on your target customers if you use social media right. Social media has become an important tool for…
  • A Round-Up of Some Inspiring New Year’s Resolutions by Industry Experts – Part II

    Hiral Rana
    26 Jan 2015 | 11:51 pm
    I hope you enjoyed the first part of the roundup of New Year’s Resolutions by industry experts and were inspired by them at some level. In this post, some more experts share their learnings and resolutions with us. Here you go… Ann Smarty Founder of MyBlogU. She’s @seosmarty on Twitter Learnings: SEO is changing too fast for us to depend on it… This year we’ve seen Google canceling authorship, removing video snippets, going more aggressive with “in-SERPs” instant answers. There were enough of wake-up calls for marketers and business owners to realize: We need to…
  • It’s Official: We’re Dumping Facebook

    Rohan Ayyar
    19 Jan 2015 | 2:58 am
    You read that right. We’ve decided to jump on to the Quit Facebook bandwagon. Like Copyblogger and many others in the industry, we’ve come to the conclusion that our efforts on Facebook are better spent elsewhere. Pratik, our co-founder, recently asked me to be E2M’s mouthpiece on social media. And the first thing I’m going to do is shut up when nobody’s listening. We have stopped updating our Facebook page. We aren’t going to delete the account, all the same. Let me put our reasons behind this decision in a Q&A format, so that you can draw your own inferences. Did you do the…
  • 30 Top Content Marketing Posts of 2014

    Mansi Dhorda
    12 Jan 2015 | 10:47 pm
    2014 has been a fantastic year for content marketing. Brands, both big and small, seriously started considering content an intrinsic part of their marketing strategy. Marketers became more confident about using content creation and its distribution as a means of boosting marketing deliverables. The ambiguity surrounding content marketing ROI has dissipated and we are also witnessing a shift towards documentation of a content marketing strategy. This was also the year when we had thought leaders coming up with some brilliant posts on content marketing. These posts helped us get a better and…
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    Search Engine Journal

  • Is This The Peak of Podcasting? [SPONSORED] by @lauracruzspeaks

    Laura Cruz
    26 Feb 2015 | 12:17 pm
    This is a sponsored post, the data mining of which was done by the SimilarWeb team, using the SimilarWeb PRO platform. I mentioned to someone in conversation last week that I was interested in starting a podcast. Their reaction was, “Does anyone still listen to those?” Personally, I like to listen to podcasts, and there are a wide range of interesting industry shows out there. Yet, I had some questions: Is podcasting a viable form of marketing? And are they worth my time to start one? Has podcasting already reached its peak? According to Edison Research: “Podcasts continue to be…
  • Google To Use Mobile Usability As A Ranking Factor In Mobile Search Results by @mattsouthern

    Matt Southern
    26 Feb 2015 | 11:35 am
    Google dropped a major announcement today stating that, as of April 21st, the search giant will be extending the use of mobile-friendliness as a ranking signal throughout mobile search results. This change will affect worldwide mobile search results in all languages, and Google says it will have a “significant” impact. This marks Google’s much anticipated step towards delivering primarily mobile-friendly sites in mobile search. If you follow Google changes closely, the signs had been building up over the past few months. Google hinted at this back when it introduced an official set of…
  • Google Is Bringing Paid Search Results To The Google Play Store by @mattsouthern

    Matt Southern
    26 Feb 2015 | 10:18 am
    Google announced this morning that its bringing a familiar feature from Web search over the Google Play Store: paid search results for mobile apps. Mobile app developers will now have the ability to pay to promote their app on the Google Play store and have it prominently featured when people are searching for apps within that category. Here’s an example of how it will look: Google Play search ads will initially begin as a pilot program. A limited group of advertisers, who are already running Google search ads for their apps, will be able to use this feature first. Ads […]The post Google…
  • Twitter Now Has An Official WordPress Plugin, Here’s What It Does by @mattsouthern

    Matt Southern
    26 Feb 2015 | 9:18 am
    Twitter just launched its very first official WordPress plugin, which combines several features previously available through third party apps such as the ability to embed tweets, and the ability to embed videos uploaded directly to Twitter. If you’re thinking “Wait, doesn’t WordPress already have the ability to embed tweets?” — Yes, you’re absolutely right. The difference with this plugin is that you can now embed them and customize them to blend in with the rest of your site’s theme. Using WordPress’s native ability to embed tweets you’re stuck with the default color…
  • 6 Ways To Keep Your Readers Coming Back For More Content by @JuliaEMcCoy

    Julia McCoy
    26 Feb 2015 | 5:38 am
    While there is a lot of content out there, there is still plenty of room to add your own voice and create a wave in the noise.The post 6 Ways To Keep Your Readers Coming Back For More Content by @JuliaEMcCoy appeared first on Search Engine Journal.
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    AutoRevo Blog

  • Presentation From The Canadian Digital Dealer Conference

    Greg Gifford
    24 Feb 2015 | 2:22 pm
    Canadian Digital Dealer 7 Presentation [VIDEO] I flew up to Canada last week to present at the Canadian Digital Dealer Conference, and as always, I wanted to post a recording of the session so that more dealers could benefit from what I shared. Kick back, this video is a little over half an hour long – it’s packed full of Local SEO tips and tricks, and info about the latest updates to Google’s algorithm. If you want your dealership to show up better in local searches, this is the video you want to watch! The post Presentation From The Canadian Digital Dealer Conference…
  • Ideas for Local Website Content – Tuesday Tip Video Clip

    Greg Gifford
    17 Feb 2015 | 8:22 am
    Ideas for Local Website Content [VIDEO] If you want your site to be relevant for local searches, you’ve got to have local content on your site. This week’s video shares a ton of ideas for localized content so you can help your dealership get more local visibility. Use these ideas, or piggy back off of them and come up with your own! VIDEO TRANSCRIPT Welcome back to another Tuesday Tip Video Clip. This week’s tip about Local SEO, and it’s going to help your website show up better in local searches. With traditional SEO, you’re trying to get a website to rank high for a search…
  • VDP Photos – Thumbnails or Big ‘uns? – Tuesday Tip Video Clip

    Greg Gifford
    10 Feb 2015 | 7:15 am
    VDP Photos – Thumbnails or Big ‘uns? [VIDEO] This week’s video discusses VDP photos. Far too many dealers still choose to show giant images, so customers have to scroll down far too many times to see all the photos. Yes, we understand that showing large photos is important, but even the most novice computer user knows you can click a thumbnail to see a larger image. Stop forcing endless scrolling on your potential customers and making your pages load slowly – watch our video for all the details. VIDEO TRANSCRIPT Hey, and welcome to another Tuesday Tip Video Clip. This…
  • Resize Photos Before Upload – Tuesday Tip Video Clip

    Greg Gifford
    3 Feb 2015 | 12:55 pm
    Resize Your Site Images Before You Upload When you’re uploading photos to your informational pages on your dealership’s website, it’s incredibly important that you upload images that have been resized and optimized. Your site’s CMS will let you load in huge images and then change their apparent size with the embed code, but that’s a bad solution. The images load slowly, because the huge image still has to load before it can be downsized in real time. This creates a bad user experience, and drastically slows down your page load speed, which is bad for your SEO.
  • Keep Your Site Menu Clean & Organized – Tuesday Tip Video Clip

    Greg Gifford
    27 Jan 2015 | 1:14 pm
    Keep Your Site Menu Organized [VIDEO] It’s important to make your site easy to navigate – if potential customers are on your site and they can’t figure out where to go to get the answers they need, they’re probably going to leave. There have been several studies that have shown that more than 7 menu items is counter-productive, yet we still see dealers trying to cram in as many menu links as they possibly can. Use your submenus and keep your menu clean and easy to navigate, and your customers will stick around longer and convert at a higher percentage. VIDEO TRANSCRIPT…
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    Launch Digital Marketing

  • What do Car Dealerships and Barbie Have in Common? A Guide to Search Term Reports & Negative Keywords

    Buffy Bailey
    25 Feb 2015 | 4:44 am
    Heads up, I’m going to start this blog post off with a scare tactic that involves an AdWords horror story. Hang in there. By the end you’ll know how to avoid wasting your ad dollars with a few simple steps.A year or so ago we took on a dealership that had been running their AdWords account through a different marketing agency (that agency will not be named here). After gaining access to their existing account, we began doing some clean up. We conducted a search term report that shows you what users were actually searching for when your ad was triggered.  The dealership sold Jeeps and…
  • The Arc of Illinois Expands Advocacy and Outreach Through New Website

    Launch Digital Marketing
    23 Feb 2015 | 10:05 am
    Launch Digital Marketing of Chicago worked with The Arc of Illinois to streamline their web presence and improve the reach of their advocacy and family support programs for people with disabilities.The Arc of Illinois has a 60-year history of advocating on behalf of people with disabilities and their families, and to extend the reach of their advocacy they turned to Launch Digital Marketing in Chicago for a new, completely redesigned website. The new site provides a streamlined and intuitive experience for users that enables The Arc of Illinois to better fulfill their mission statement: The…
  • Six Ways to Optimize Your Facebook Ads and Put Them to Work for You!

    Cara Garvey
    6 Feb 2015 | 9:59 am
    The Ultimate Guide To Facebook Ads, Part 3! So far in this series, you’ve learned what you can do with Facebook ads and how you can target users. Now, it’s time to optimize the ads you have set up!What can I do to get the most out of my Facebook ads?You’ve outlined your Facebook strategy, determined your target audience, now it’s time to get the most bang from your ads. Keep these tips in mind, and you’ll be on your way to a successful Facebook ads campaign!Be creative. Use engaging copy and images to maximize the impact of your ad dollars. It might be an ad, but it’s…
  • Random Cities Showing Up in Clicky Analytics? Follow These 7 Steps to Get to the Bottom of It!

    Megan Miller
    30 Jan 2015 | 2:03 pm
    It’s no secret that there are differences in the way Clicky and Google Analytics measure metrics and dimensions. This blog deals with the dimension of location, specifically the question of why random cities sometimes show up in your “cities” report.It can be frustrating to open up a location report and see a city in that report that you may not be targeting. In the specific case I talk about below, I noticed that many of my clients in Michigan listed Philadelphia, Pennsylvania as the top city for the same month. How could this be? The client’s paid search wasn’t targeting…
  • The Tour de Palm Springs Expands its Online Outreach

    Launch Digital Marketing
    27 Jan 2015 | 2:08 pm
    The CVSPIN-sponsored ride has taken their mission to the next level with a streamlined new website.With the 17th annual Tour de Palm Springs underway in February, the charity event has turned to Chicago-based Launch Digital Marketing to expand their online presence and reach a greater number of partners, volunteers, vendors, and donors.The goal of the annual ride is to generate funds for distribution among area nonprofit organizations, and the new website makes it easy for participants to learn more about the ride and for sponsors and donors to contact the organizers directly.In addition to…
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    Inbound Marketing Agency

  • How The Local Citation SEO 7-Pack Can Boost Your Business Rankings
    26 Feb 2015 | 10:26 am
    These days, all business are scrambling in a frantic attempt to rank their businesses on Google. Online searches for ‘SEO’ have risen to an all-time high. However, what if there was another way to rank on Google, besides trying to fight your way to the top of the search listings? This is it – the local SEO 7-pack. What is the Local SEO 7-Pack? Also known as a local citation, the seven pack is just another name for the local map listings on the first page of a Google search. Upon hearing of the 7-pack for the first time, a lot of people wonder why they would want to revert their…
  • How We Got 3900% ROI: A Paid Search Case Study
    23 Feb 2015 | 11:21 am
    If we were to describe what it’s like to market with paid search, probably the closest example would be to fishing. Essentially, using paid search is a lot like fishing for trout that want to get caught. Out of the several case studies listed on our website, several illustrate the different successes businesses can have with Pay-Per-Click management. For this case study on business growth, we’d like to highlight one of our clients, Clean Crawls, who, thanks to our marketing efforts, got 3900% ROI. This is a sample of the extreme success possible with paid search advertising and should…
  • Local Citations: The Local Business Ranking Factor Google Wants You To be Building
    18 Feb 2015 | 10:14 am
    SEO and internet marketing are really all about two things. Making Google (or Bing) happy, and making your visitors happy. If you can manage both things, chances are you’ll have no problem ranking well and generating lots of loyal customers. But you have a problem. Your local SEO is not bringing you leads. You want to rank better, but you’ve got no clue what you need to do to ‘magically’ start climbing the SERPS. Don’t fret — you’re not the only business to have been in that position. You just need to learn a few trade secrets about what Google wants you to be doing for your…
  • 9 Common Misconceptions About PPC that Every Marketer Struggles With
    16 Feb 2015 | 9:23 am
    When it comes to marketing, there is an awful lot of information swirling around in the vortex of the World Wide Web. Despite the value of having access to so much information, there are still lots of opinions that get perceived as fact, and are now commonly held misconceptions that cause problems for PPC managers. So, if you are a CEO or marketing manager starting to consider a PPC campaign as a way to boost your leads and sales, lets talk about these misconceptions to make sure you get started on the right foot right away. Misconception 1: PPC is bad for business. False. PPC can actually be…
  • Here’s Why Local Citations Are Key To Unlocking Your Local Area Rankings
    11 Feb 2015 | 8:59 am
    First things first. Before we get into why local citations are the key to unlocking your local area rankings, various local seo citation tools, local seo software, and all things citation, we need to answer one important question. “What is a Local Citation?” A citation is any mention of your business, with or without a link, somewhere on the web. Here are some examples: - Your business name - Your business name and phone number - Your business name, phone number, and address - Your business name, phone number, address, and link And so on. Even just the phone number by itself could be a…
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    Seven Boats - Digital Marketing Company India

  • Earned or Owned Media: Take your Pick

    Debajyoti Banerjee
    26 Feb 2015 | 9:55 pm
    Earned or Owned Media: Take your Pick As we have mentioned a number of times in this blog, there is far too much of content being published online every single minute. Serious online readers, not to mention casual surfers, will be hard-pressed for time and attention if they try to read or even glance through a minuscule 1% of the total volume of content published daily. In other words, you are facing stiff competition from not just your business competitors but also your own content! Online content publishers who have no content marketing strategy in place often end up competing against their…
  • SEO Audit: The Five Questions to Ask

    Debajyoti Banerjee
    22 Feb 2015 | 10:39 am
    SEO Audit: The Five Questions to Ask We have written about SEO audit extensively on this blog. We have covered topics that will tell you what the ideal metrics of SEO should be and how to measure value through them. During the course of writing these blog posts and through my work in SEO, I noted that despite knowing the SEO audit tools, most teams fail to make the dividends that they signed up for. Exploring this anomaly, I found out that the reason is very simple indeed. SEO audit will give you the right value of your brand only when you ask the right questions. It is like asking a fish the…
  • Top 5 Best video gallery for your WordPress sites

    Debajyoti Banerjee
    18 Feb 2015 | 10:51 am
    Top 5 Best video gallery for your WordPress sites OVERVIEW Nowadays site owners try to reach out to their audience by providing more of image & video related information. For instance take the case of an E-learning site where videos are very essential to interact with the audience. In the current trend 44% of site owners use WordPress site as a medium to communicate with their audience.( However in most of the WordPress sites, the users find it difficult to manage and categorize their videos, thereby giving the viewers an unpleasant viewing experience. In…
  • Drawing Effective Pictures with Words

    Debajyoti Banerjee
    16 Feb 2015 | 9:38 am
    Drawing Effective Pictures with Words How often have you heard it being said, a picture can speak a thousand words! If this adage works for every form of writing that there is, it surely ticks for online writing as well. Whether it is writing an article or a blog post, or even a newsletter, it is just another format of writing. But, you are doing it with the use of words and phrases, just like a writer who writes books. In other words, rules that work for a book writer apply and work for you as an online writer as well. Use the Five Senses The brain registers the five sense organs, including…
  • The Face of Local SEO Campaigns in 2015

    Debajyoti Banerjee
    11 Feb 2015 | 11:20 am
    The Face of Local SEO Campaigns in 2015 In the last couple of years, more so in 2014, local SEO is the demand of the day. With more use of mobile devices, users are searching for products and services on the go, making it imperative for every website to have a local SEO chapter. Without it, they are most likely to miss out on some important number of online visitors and so, online revenue. In this post, we will look at the face of local SEO campaigns in the new year, 2015. Will it be any different or advanced? Let’s find out! Points to Consider in Local SEO Before we give you some simple…
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    Positionly Blog

  • How to Use SEO to Optimize Your Ecommerce Website

    Kinga Hulewicz
    13 Feb 2015 | 1:56 am
    Purchasing online entails that a buyer is not able to touch, try out or verify an item he sees online. Nevertheless, ecommerce stores are more and more popular every day. The recent Google study says that customers have gone “from midnight snacking to midnight shopping”. Online shopping has become a form of spending free time and also a great way to save some time and money. For ecommerce business owners popularity of buying online (also via mobile devices) means two things: first of all, there’s no need of educating customers about the pros of purchasing on the web, but on…
  • Valentines Day… and Many Other Reasons Why You Should Use Seasonal SEO

    Krystian Włodarczyk
    5 Feb 2015 | 4:15 am
    Quick question – what have you prepared for Valentines Day? Any plans? I’m sure you do. In this article I will not talk about the best ideas on how to plan the perfect evening with your date, but rather about the best ones on how to use seasonal SEO for your business (yeah, I know – it’s not a very romantic statement, but let’s leave this kind of of stuff for a less commercial occasions;). Seasonal SEO People are constantly searching for information online, but the number of searches concerning seasonal events like Valentine’s Day or for example – Mother’s Day, is…
  • How to Monitor Your Competitors Backlinks?

    Rafał Żochowski
    29 Jan 2015 | 3:28 am
    There is no need to convince anyone that monitoring your competition is one of the keys to success in every business. If you know your competitors actions, you are able to react and adjust to the situation. Furthermore, thanks to your own decisions you will be able to overcome the competition and become a leader! It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles. Sun Tzu,“The Art of War” Backlinks are one of the most important elements of search engine optimization. They are links that are placed on other web pages and are pointing…
  • SEO Basics Made Easy – Webinar

    Krystian Włodarczyk
    11 Dec 2014 | 4:55 am
    Video Transcript Hi everybody online and thanks for joining us today. My name is Krystian and I’m an online marketing specialist at Positionly. Welcome to SEO Basics Made Easy! If you’re a beginner then this webinar is right for you. We will cover everything you need to know about getting started with Search Engine Optimization and how to start your first campaign from scratch. We are going to talk about: how does SEO actually work how do keywords work and where to start keyword research and how to measure your SEO efforts I will also talk about the main features of our tool. This way…
  • Six Attributes of Viral Content (With a Case Study Example)

    Daisy Qin
    27 Nov 2014 | 8:20 am
    When it comes to content, there are two primary categories: informational pieces with great longevity and staying power, and explosive pieces which take off quickly (but also become old news quickly). This is obviously an oversimplification of sorts, as the two categories aren’t necessarily mutually exclusive, and there are gradients in between the two extremes, but it provides a starting point for classifying content. There’s definitely something to be said for the glamour of glitzy pieces which blow up the internet, with the hope that the extra traffic and attention will generate…
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  • 3 Reasons Why Dentists Should Use PPC

    Salman Aslam
    23 Feb 2015 | 12:00 am
    Small businesses, including dentist offices, are all competing for the attention of potential customers, both online and off. With searches on the rise, specifically for mobile, it’s more important than ever to be present within the search engine results page in order to get relevant customer traffic. Pay-per-click advertising campaigns (PPC) are one way for you to get found in the search engines without having to wait for the long-term impact of search engine optimization (SEO) work. Pay-per-click ads, wherein ads are placed on search engine results pages through an advertising network…
  • 9 Growth Hacking Tactics You Can Implement In Under 2 Hours

    Salman Aslam
    16 Feb 2015 | 12:00 am
    Do you want to grow your business? If so, you will need to work on two things: traffic and conversion optimization. In this post, we’re going to look at nine things you need to implement so you can grow your traffic and increase your conversions. Depending on your technical expertise, you should be able to complete each of these items in two hours. Note that we’ll be going in the order of conversion optimization and then traffic generation. This way, you don’t drive traffic to your website before it’s in prime shape to convert them. Landing Pages A landing page is…
  • The Top 10 Podcasting Microphones for 2015

    Salman Aslam
    9 Feb 2015 | 12:00 am
    Podcasting is quickly becoming a popular marketing tactic in a variety of industries. After all, what could be better content than the opportunity to share your knowledge through conversations, interviews, and interaction? If you’re thinking of getting into podcasting this year and aren’t sure where to start, our team has put together some of its recommendations on where to find the best podcasting microphone. While you should be putting most of the focus on having great content for your cast, it’s also key to have the right equipment. A professional-sounding production can sometimes…
  • What Do I Write for My Dental Blog?

    Salman Aslam
    2 Feb 2015 | 12:00 am
    If there’s one thing we know about marketing, it’s that content marketing can be one of the most challenging parts of a campaign. For dentists, content marketing, including blogging, poses a unique challenge. For one, it’s difficult coming up with unique topics on a regular basis to offer value to readers and potential patients. For another, it’s also difficult finding the time, skill, or motivation to actually sit down and create content for a blog or another vehicle of a site. When most dentists come to us for content marketing help, they start with a common…
  • Best WordPress Hosting 2015 – SiteGround vs WP Engine

    Salman Aslam
    26 Jan 2015 | 3:33 am
    The importance of web hosting is often neglected, especially by non-technical business owners who just want a good looking website, or if they are aware of the purpose of their website, they want it to convert and bring in business leads for them. Truth be told, a web host is the backbone of your online presence and your business relies on it. We’ve worked with hundreds of clients over the last few years and a whopping 90% of them were using WordPress; therefore, our recommendation will be based on the review of services we’ve used and recommended to our clients. Because over 60%…
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  • Why Content Marketing Is Important For Small Business SEO

    9 Feb 2015 | 2:57 am
    Content marketing is one of those things you see big brands doing these days. There are lot of guides and posts talking about how brands can reach their target audience through right content marketing.That is indeed very true. But they do overlook content marketing for small businesses. Most small business owners focus on local SEO, getting positive reviews in local directories and paid advertising without putting much focus on content marketing. What these small business owners don’t realize is content marketing, when applied to their small business website, can do wonders and provide…
  • Don’t Ignore SEO In Your [Small Business] Digital Marketing Campaign

    28 Jan 2015 | 1:57 am
    Digital marketing is the most effective way to approach your target audience in this day and age. Small business owners have already realized that and more and more small business owners turn to a digital marketing agencies for improving their business’s audience reach. Digital marketing is such a huge term that encompasses a lot of different components – like SEO, PPC, local optimization, social media optimization and social SEO. As the idea of digital marketing and its components is increasing, the small business owners are focusing more and more on just one or a few…
  • Does Google Adwords Impact Organic SEO Rankings?

    14 Apr 2014 | 9:55 pm
    Most of the offline businesses often wonder whether using Google Adwords affect SEO or not. Since last month, I have had 4 emails asking less or more the same question. Their question was - Does Google Adwords Impact Organic SEO Rankings? To make it easier for me as well as future clients, I have decided I will create this post and share it with all my clients and future clients. Does Google Give Preferential Treatment For Adwords Advertisers? What is your take? Do you think Google is bias and gives preferential treatment in terms of organic rankings to the websites that employ Adwords? The…
  • Revivify Your SEO Campaign In 7 Easy Steps

    24 Feb 2014 | 11:34 pm
    The primary source of traffic for most of the websites is search engines. The Forrester Research report of last year clearly shows that search engines are #1 traffic source for webmasters. SEO is the art of optimizing website for better search engine rankings. The aim of a SEO campaign is to improve your website’s traffic reach. But yet, blatant SEO (by just building links and pumping out content) is not good. The ultimate goal is to sell your product and services and gain conversions. For doing so, you need to pay special attention to your SEO plan. You need to ensure that you have a…
  • How To SEO A Single Page Website

    20 Feb 2014 | 10:13 am
    Is it possible to SEO a single page website? Yes, indeed and here is how you do it. One of the deciding ranking factor is the thickness of a website and the number of unique and interesting content pages that it has. However, ranking a website with just a single page is also possible. Have you seen a single page website before? I believe you have (if you browse enough and are into discovering new stuff) but in case you haven’t; have a look at the Delhi Timeline website. The look and feel is simply awesome and yes, it is a single page website. Before we dive into the subject of SEOing a…
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  • XNSPY – The New Cell Phone Spy Software

    Hanry James
    1 Feb 2015 | 9:59 am
    I’ve recently come across this monitoring app called XNSPY. I’ve used and reviewed many cell phone spy apps in the past so I thought I’d give this one a go as well. The spyware market has branched out of large businesses and is now breaking into the consumer market. And I think the makers of XNSPY have kept exactly that in mind—the consumers. The app is purpose-built and is super easy to use. Let’s take a closer look. First Glance I know from the first look if a mobile spy software is real deal or not. And I could tell just by the interface that the people over at XNSPY are not…
  • Don’t Reinstall but Speed Up Your PC with 10 Simple Steps

    Kaylyn Gabriele
    19 Jan 2015 | 3:14 pm
    If you are using any Windows PC then you should feel that the performance of these PCs degrades with time and they will become so slow that you won’t be able to open up your emails. Generally people put their devices on reinstall. However this is not easy every time but here we have a list of some easy ways that will help you speed up your computer without reinstalling your windows again and again. But keep in mind that you are consistent and you keep checking all the methods that are given below. 1.Settings for Energy If you are a laptop user, this could be one of the reasons why your…
  • 8 Superb Business Applications for Blackberry 10

    Katie Stanfield
    14 Jan 2015 | 1:43 am
    In terms of adjusting work & play, Blackberry is your best partner. The Blackberry OS 10 offers the best of both the world with its Blackberry Balance feature, which permits you to manage your data from distinctive situations, on the same gadget. Prominent for its business arranged gadgets, Blackberry has given a new launch with its Z10 and Q10 smart phones. In spite of the fact that there are essentially less applications accessible on OS 10 than what is accessible on iOS or Android, the Blackberry applications are overall outlined and bug free. For the individuals who are constantly…
  • Android 5.0 lollipop review: About time Google

    Roland Fortune
    23 Nov 2014 | 5:45 pm
    Ever since google announced android 5.0 lollipop (then known only as android L) at this year’s Google I/O developer conference the world(at lease those that care) has been eagerly awaiting it’s release. And after being released a week late because of some then unresolved issues, we now have the latest iteration of android at our finger tips. As true with every release of android, we have always gotten new hardware. And this time we have a new smart phone in the Motorola made nexus 6, and the HTC made nexus 9. But unfortunately we don’t have said devices…
  • 4 Tips to Succeed as an Online Student

    Angela Freeman
    4 Nov 2014 | 7:26 am
    Online learning is a great alternative to traditional college programs at a brick-and-mortar university. With more and more universities offering online degree programs in a variety of fields, online learning is continuously gaining popularity. Although online learning is not any easier than a traditional program, it is more convenient for most people. Here are four tips to help you succeed if you are an online student or thinking about becoming one. 1. Have a Good Computer Setup Probably the most important thing to have as an online student is a reliable computer setup that includes a stable…
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    Monitor Backlinks Blog

  • 8 Easy Ways to Increase Traffic to Your Blog

    19 Feb 2015 | 7:26 am
    A blog to an SEO professional is a passport to your dedicated backpacker. Not just a handy little addition anymore, but actually an essential part of your vocation. Despite the time and effort involved in maintaining your blog, you wouldn’t be without it and you know the hard work will pay off. But it will ... The post 8 Easy Ways to Increase Traffic to Your Blog appeared first on Monitor Backlinks Blog. Related posts: SEO Tips: Link Building Link building still holds more than half of percentage of... 5 Reasons Why a New Web Design Will Help Your Company As a member of a marketing company…
  • The Truth About Link Building – Is It Safe Or Not

    18 Feb 2015 | 4:17 am
    Backlinks are the most important ranking factor in Google. Period! This is how it has been for the last years and how it will be for at least the coming years. The more good backlinks your website has, the better rankings in Google you’ll get. At Monitor Backlinks, we are often asked if it’s safe ... The post The Truth About Link Building – Is It Safe Or Not appeared first on Monitor Backlinks Blog. Related posts: 29 Experts Talk About Online Marketing Mistakes and Myths Online marketing is like a roller coaster ride, with many... 18 Types of Backlinks Violating Google’s…
  • Google Now Links to Different Sections of a page

    16 Feb 2015 | 5:00 am
    A few days ago I was doing some research for a Google Penguin recovery case study. I noticed that one of the results was different than all the other ones. It was a snippet of a website that contained several links to sections of that page. It looked like this: That’s something I have never ... The post Google Now Links to Different Sections of a page appeared first on Monitor Backlinks Blog. No related posts.
  • How I Recovered From A Google Penguin Penalty – Case Study

    3 Feb 2015 | 8:51 am
    Rankings decreased after a Google update? Have you suddenly lost traffic and you suspect Google Penguin has filtered your website from the search results? I know how you feel, because I’ve been in the same situation as you are now. But, don’t get discouraged, there’s still hope you can recover your rankings and traffic. I’m ... The post How I Recovered From A Google Penguin Penalty – Case Study appeared first on Monitor Backlinks Blog. Related posts: How to recover from a Google penalty – Penguin, Panda and manual actions According to Google, more than 400.000 manual web…
  • 5 Reasons a Backlink Goes Bad

    Monitor Backlinks
    20 Dec 2014 | 8:47 pm
    Link building is a key part of your search engine optimization (SEO) strategy, and the job is never done. Once you get a link, you need to keep an eye on it. Just because a link was authority, high quality and very complementary to your landing page or site at one point in time doesn’t ... The post 5 Reasons a Backlink Goes Bad appeared first on Monitor Backlinks Blog. Related posts: 6 Signs a Good Link’s Gone Bad Why do you need to monitor your links continuously? Sometimes... 5 Signs of a Bad Link Link building and maintenance is crucial for search engine optimization...
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    Optimind Web Design and SEO Company Philippines

  • Mobile App Marketing: The Data Trends & Takeaways You Need To Consider in 2015: Part One

    Debbie Acebu
    24 Feb 2015 | 11:32 pm
    Mobile App Marketing: The Data Trends & Takeaways You Need To Consider in 2015: Part One It’s another year to learn new things from the year that was. And many aspects are considered, especially if you are running a business and is very much looking into keeping up with the trends. In this post, I am going to share with you some insights marketers should consider this year particularly on mobile app marketing, citing data trends and takeaways from Localytics E-book called “The 2015 App Marketing Guide”. It can’t be denied that mobile apps have become the primary way people consume…
  • 5 Ways to Make your Blog Grow through SEO

    Debbie Acebu
    19 Feb 2015 | 11:21 pm
    5 Ways on How to Make your Blog Grow through SEO In the world of blogging, competition is always around. Bloggers compete on who have the most number of views, likes, shares, and reviews on their blog posts or page. Every blogger’s goal is to be on the top rank on the search engine which would be easier if you have an SEO Philippines service on your side. There are thousands to millions of bloggers who still need to learn and understand how important SEO is to their goal. They know that without it, it is impossible for them to gain readers and earn their trust. On the other end,…
  • How Does Creating The Best Homepage For Your Business Website Help?

    Debbie Acebu
    16 Feb 2015 | 11:00 pm
    How Does Creating The Best Homepage For Your Business Website Help? Needing an online counterpart for your business is a plus especially if you wanted to keep in touch with the virtual community. Any web design company in the Philippines or around the world knows this. In fact, there are loads of reasons why you should start creating a website for your business venture. Let’s just say you have already put up one but you have observed that there’s less traffic coming in. You might be asking yourself, “What went wrong?” Here’s the thing—attracting traffic is just half of the…
  • Sales Assistant

    Wendy Ang
    3 Feb 2015 | 1:39 am
    Sales Assistant Optimind Technology Soutions is looking for motivated Sales Assistant who possess a customer oriented relationship. Establishing smooth flow of information and follow up for existing and prospective client. Responsibility: Provides product, promotion, and pricing information by clarifying customer request; selecting appropriate information; forwarding information; answering questions. Forwards samples by entering request; arranging description; notifying customer. Prepares sales presentations by compiling data; developing presentation formats and materials. Answering inquiry…
  • Bookkeeper

    Wendy Ang
    3 Feb 2015 | 1:30 am
    Bookkeeper (Open for Manila Office) Basic Function: The bookkeeper position creates financial transactions and creates financial reports from that information. The creation of financial transactions includes posting information to accounting journals or accounting software from such source documents as invoices & billing statements to clients,  check, cash receipts etc. The bookkeeper also reconciles accounts to ensure their accuracy. Principal Accountabilities: Tag and monitor fixed assets Pay any debt as it comes due for payment Monitor debt levels and compliance with…
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    Blogging Den - How to make Blog

  • Enhance Blog loading speed with W3 total cache plugin

    Satish Kumar Ithamsetty
    25 Feb 2015 | 5:41 am
    The W3total cache plugin in is one of the super plugin to speed up blog performance and its loading time. Google loves fast loading blogs. It makes your blogs pages load faster than before and save money on hosting bills as you can stay on shared hosting and still make your blog withstand huge amounts ... Credits: This article (Enhance Blog loading speed with W3 total cache plugin) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den - How to make Blog Note: BlueHost hosting provider is running special 40% discount today. So if you are looking for a good hosting for…
  • How to Create WordPress Blog and its Optimization (The Complete Guide)

    Satish Kumar Ithamsetty
    25 Feb 2015 | 5:06 am
    How to create WordPress blog securely. This is the simple question. The WordPress (WP) is a CMS  program which can install any one at free of cost and can use and build up and maintain a website. The WP secured much popularity due to “Open source Community”. The reason is that all the themes and ... Credits: This article (How to Create WordPress Blog and its Optimization (The Complete Guide)) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den - How to make Blog Note: BlueHost hosting provider is running special 40% discount today. So if you are looking for a…
  • How SEO Company Include in Your Online Visibility Campaigns

    15 Feb 2015 | 10:45 pm
    When starting a business, you should always make sure that you have a very clear mind about your most ideal customer. Knowing who this customer is will help you address them accordingly in all your online marketing efforts as advised by your SEO Company. While at it, this clarity also helps you narrow down who ... Credits: This article (How SEO Company Include in Your Online Visibility Campaigns) is copyrighted to charliebrown who actively blogs at Blogging Den - How to make Blog Note: BlueHost hosting provider is running special 40% discount today. So if you are looking for a good hosting…
  • Review: Get Huge Online Shopping Discounts

    Ashish Kamble
    15 Feb 2015 | 9:06 pm
    It is the world of the internet. You might have heard about online shopping using the special offers and hot deals. If you are using the internet often, the more chances you have visited many online shopping retailer sites, from where you have purchased any of the needed products. Many people make use of the ... Credits: This article ( Review: Get Huge Online Shopping Discounts) is copyrighted to Ashish Kamble who actively blogs at Blogging Den - How to make Blog Note: BlueHost hosting provider is running special 40% discount today. So if you are looking for a good hosting…
  • How to choose suitable affiliate program for Blogs?

    Satish Kumar Ithamsetty
    12 Feb 2015 | 10:50 pm
    For more than two months as I opened this blog, all this time I focused on the programs and techniques of affiliate marketing. Starting  today I took action, I chose two products I’m going to start promoting it. It is also time for you to choose a serious company and select a product that you ... Credits: This article (How to choose suitable affiliate program for Blogs?) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den - How to make Blog Note: BlueHost hosting provider is running special 40% discount today. So if you are looking for a good hosting for your…
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    Dot Com Media Moguls

  • Is Los Angeles SEO Different?

    25 Feb 2015 | 9:44 am
    Looking for the right Los Angeles SEO team is a must if you want to succeed. A good team will be one that will use the correct marketing tools to put your company on the first page placement.  But they will not promise you overnight results, because those are not something that is possible, unless you’re using methods that could also get your site blocked. It’s a big no-no for some of the companies out there who use methods that block a company, because unless you know about it, you simple are a pawn in their game.  However, with a good team like affordable SEO, you know you are getting…
  • The Basics of Website SEO

    20 Feb 2015 | 9:45 am
    The setups of your Website SEO is very important in fact it’s fundamental to your business.  It can help position a company website properly.  So that it can be found at those crucial points during a process of buying by your clients, or just when someone is looking for your site. So what exactly do the search engines look for?  How are you going to be able to build your website to make those search engines happy, as well as the people who come to your page.  In essence how can you use Affordable SEO and make your site stand out above the others on the search pages.  You obviously…
  • The Changes You Need to Make With Your Blog Posting

    15 Feb 2015 | 9:47 am
    So you have a blog, but don’t seem to be getting any subscribers, what is the problem?  For blog posting to work you may need to make a few changes in how you are doing it.  One great way to fix it is to hire an affordable SEO company to help set up everything for you. However, here are some other tips to get you started on your custom bog creation and making blog posting work for you much better. Custom domain and own hosting: It’s just a fact that the free blogging sites are not going to do your small business SEO any favors.  Simply put if you are serious about this, you should be…
  • What is First Page Placement Going to Do for Your Business?

    10 Feb 2015 | 9:51 am
    So what exactly can first page placement do for your business and why is it so highly coveted?  Simply put when you are on the first page of any search that someone brings up, they will be more likely to choose your webpage.  Most people will look for the keyword that they want to find, if your company ranks up in the Google rankings and comes up highest, or closest to it, you will be one of the very first that person will see. The goal of any small business SEO is to make you be on the first page, and keep your company there.  It’s not a quick process and it will take some time, but if…
  • What Benefits are there to having a Web Presenter?

    5 Feb 2015 | 9:48 am
    A web presenter can create a fabulous looking presentation to your webpage.  If you’ve never seen one it’s become a much larger thing to do.  You see a person who walks in from the side of the screen and starts talking about your company or product.  Plus the research that is out states that people who view a video while they are online are about 64% more likely to buy a product. A video is a fabulous way to make your website just a bit more personal, and it will help keep a visitor who stops by a bit more engaged.  Think about of all the ways you can use website SEO, this seems like…
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  • How To Optimize A Blog Post Using WordPress and Yoast (Donna S. Duncan )
    3 Feb 2015 | 6:23 pm
    - This article is a detailed guide for how to optimize a blog post using Wordpress and Yoast, the popular Wordpress SEO plugin by Joost de Valk. It assumes you have already solved the problem of what to write about, and have a draft blog post title and content ready to go. The post is laid out in 12 steps beginning right after you have logged into your Wordpress site. It's detailed and long. If you're looking for a quick and dirty guide, this is not it. The post How To Optimize A Blog Post Using WordPress and Yoast written by Donna Duncan appeared first on .
  • What Should I Blog About? (Donna S. Duncan )
    9 Jan 2015 | 7:15 pm
    - Get the answer to What Should I Blog About? 40 suggestions and tools for small business owners. The post What Should I Blog About? written by Donna Duncan appeared first on .
  • Why Blogging Earns Traffic and Links (Donna S. Duncan )
    26 Nov 2014 | 5:30 pm
    - Answers how and why blogging earns traffic and links to your website. Explains why that's important. The post Why Blogging Earns Traffic and Links written by Donna Duncan appeared first on .
  • What It Means To Be “Eligible To Rank On Google” (Donna S. Duncan )
    17 Nov 2014 | 5:54 pm
    - Who doesn't want a top 10 ranking? The top 10 "eligible to rank on Google" pages earn 92% of the traffic. The top 3 earn 62. The post What It Means To Be “Eligible To Rank On Google” written by Donna Duncan appeared first on .
  • What It Means To Demonstrate Popularity and Authority On Google (Donna S. Duncan )
    17 Nov 2014 | 5:51 pm
    - For your website and page content to rank above all others, you have to demonstrate popularity and authority on Google. You have to convince Google that people value and appreciate your content. The post What It Means To Demonstrate Popularity and Authority On Google written by Donna Duncan appeared first on .
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    Indian SEO Blog: Tips, Updates on SEO, SEM and Online Marketing

  • Effective Ways Of How To Do Keyword Research In A Smart Way

    Indian SEO Company
    25 Feb 2015 | 3:09 am
    With the increase in online marketing being able to undertake keyword research effectively has become a highly important and essential skill for digital marketers in any SEO company in India. It is not enough for smart marketers of digital content to be aware of ways of developing good list of keywords for SEO and PPC these days. Online marketers of the present day need to know the ways of using keyword research effectively to look for topics on which to write as well as appropriate phrases to be used while writing. In this concern, creating a basic list of the starting items, expanding the…
  • Online Citations and NAPs – Two Most Essential Elements of SEO

    Indian SEO Company
    16 Feb 2015 | 1:40 am
    SEO or Search Engine Optimization is a highly tricky affair. Not only one needs to carry out all regular SEO stuff, but also an entirely new layer of multifaceted SEO activities needs to be undertaken. The most important constituent of Local Search Engine Optimization is NAP. It is a trinity of crucial information that stands for Name, Address and Phone Number. It is also referred to as NAP+W, with people adding in the Website to it. These search engines consider business ‘citations’ for local ranking. Online citations are basically references to the address and name of a company…
  • Six Smart Social Media Strategies to Enhance Your SEO Rankings

    Indian SEO Company
    6 Feb 2015 | 3:33 am
    Some businesses think that they can be found easily in local search results by focusing and relying solely on SEO. Though it is really important to have an effective SEO strategy for your website, it is equally vital to incorporate social media into SEO strategy. SEO and social media marketing are two closely interlinked strategies that go hand in hand. These two organic, inbound strategies concentrate chiefly on building an attractive identity that would naturally grab visitors’ attention. Social media is all about robust brand presence and excellent content. Therefore, the efforts you…
  • SEO Marketing Strategies to look out for in 2015

    Indian SEO Company
    19 Jan 2015 | 4:23 am
    SEO is a dynamic field. As a result the best practices are ever evolving and 2014 was no exception. 2015, too, is all set to witness new practices. Accordingly the SEO marketing strategy for a business should alter as well. In fact, last year witnessed 13 updates in the Google algorithm. It is expected that the New Year will also be subjected to such changes. But how can a SEO company prepare itself for these alterations? One way is to look out for the latest trends and strategize accordingly. Here are some of the 2015 SEO trends that should be kept in mind – Creating and Optimizing Mobile…
  • How can Long-Tail Keywords Benefit Your Business?

    Indian SEO Company
    9 Jan 2015 | 2:07 am
    If you are wondering what went wrong with the content marketing techniques of your company, I would like to ask you a question. Do you write the articles and blogs on your own or do you take the help of a professional blog writer? If not, you can take the help of an SEO company which hires professionals to render the best service that you require to bring traffic to your business. A trained blog writer uses the required techniques to rank blogs and articles about your company in search engine results. Nowadays, users type keywords that provide them with specific information about a niche…
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    Riverbed Marketing

  • 5 Tips on Finding a High Quality Content Writer

    Kyle McDonald
    23 Feb 2015 | 3:25 am
    The key to a successful inbound marketing campaign is building engaging content. Let’s face it, as a business owner you’re probably swamped 25 hours per day and writing content is probably not at the top of your priority list, or even on the radar. So you’ve decided to hire a freelance writer. We live in a time where everyone with a keyboard is a writer. Finding a high quality writer in your industry can be a difficult and time consuming task. Once you have found a writer how do you tell if they are up to your high standards prior to handing out your hard earned cash?  Here are five…
  • How Web Development Can Negatively Impact Your Marketing Efforts (And How to Fix It)

    Tom Gunson
    16 Feb 2015 | 9:53 pm
    Top 5 Questions to Ask Yourself & Your Developer When having a business website built, regardless if you’re a technical person or not, there are often small nuances of web development that may go un-addressed. Whether that means you forgot to ask, or your developer ‘forgot or neglected’ to mention it, these are some areas you will want to be sure to address both at the onset of development as well as during the website build that can have significant impact on usability, user experience, & any future marketing efforts. Here are the top 5 questions you want to discuss with your…
  • Fourteen Ways To Define Inbound Marketing

    Todd Mumford
    20 Jan 2015 | 4:47 pm
    There’s no getting around it – the biggest trend and perhaps the most important aspect of today’s digital advertising world is inbound marketing. Typically considered as a way of marketing by educating, entertaining, and pulling in current and prospective customers via highly relevant content such as blogs, eBooks, videos, webinars, case studies, white papers, social media posts, podcasts, and other materials designed to help consumers solve their problems. Furthermore, inbound marketing requires the audience to discover it themselves via search, social media, subscribing to a list…
  • Swimming With The Sharks: Diving Into Social Media For Your Business

    Todd Mumford
    31 Dec 2014 | 12:36 am
    Social media is nothing new; Facebook turned 10 earlier this year, and Twitter is close behind. The big brands adopted early and set the bar high – remember Oreo’s real-time response to the blackout at Super Bowl XLVII or when the airlines came through on social media for their delayed passengers? With acts like that to follow, many companies wonder about their place in the world of social media. Doing social media well takes time, money & creativity. Even on a smaller, local scale, social media can be overwhelming; from sorting out the best channels and finding the time to…
  • How to Dominate the First Page of Branded Search Results

    Todd Mumford
    17 Dec 2014 | 11:33 pm
    Most people focus on getting their website to the first page for specific keyword phrases that relate to their business. While keyword rankings are an important goal, you also have to think about branded search results. In this post, we’re going to look at ways to dominate the first page of search results for your brand name. What are Branded Search Results?  Before we get started, let’s do a quick definition of branded search results. These are the search results that people receive when they search for your name, your business name, or your product name in search. So instead of…
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    The Web Hosting Bay

  • Rankaware – SERP monitoring software

    22 Feb 2015 | 9:37 am
    Today we are reviewing one of the best SERP rank monitoring software. While we did some researching on some tools we stop on Rankaware. On their website you will find... The post Rankaware – SERP monitoring software appeared first on The Web Hosting Bay.
  • How to Do Google Search Engine Optimization

    7 Jan 2015 | 5:11 pm
    You might be interested in google search engine optimization if you write for a living or if you run websites or blogs. Sure, there are other search engines out there,... The post How to Do Google Search Engine Optimization appeared first on The Web Hosting Bay.
  • How to Determine Your Articles Search Engine Page Ranking

    7 Jan 2015 | 5:05 pm
    This article will give you steps on how you can find where your articles are located on the search engine page ranking.Knowing where your articles are located within the search... The post How to Determine Your Articles Search Engine Page Ranking appeared first on The Web Hosting Bay.
  • How to Determine the Effects of Duplicate Content

    7 Jan 2015 | 5:01 pm
    As with any topic related to search engine optimization, there is much debate over the effects of duplicate content. Writers and webpage designers are in a quandary over the unknown... The post How to Determine the Effects of Duplicate Content appeared first on The Web Hosting Bay.
  • How to Find Out Who Owns a Website

    7 Jan 2015 | 4:39 pm
    Occassionally, you might need to find out who owns a website. You might be researching a company, or trying to find out where spam email is coming from. It is... The post How to Find Out Who Owns a Website appeared first on The Web Hosting Bay.
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    Foster Web Marketing - Web Design, SEO, Video, Social Media & Inbound Marketing Solutions

  • How You Lose When You Choose to Misuse Your Words

    16 Feb 2015 | 9:00 pm
    If you put it on your webpage, people will believe it. And, most of the time, that’s good news—you want people to read and believe the things you write. That’s how you build credibility for yourself, your business, and your brand.We rarely consider the other side of the coin: if you write something dumb, that also becomes part of your brand history. The stupider the mistake, the greater the impact on your reputation; studies show that grammar, spelling, and word choice influence website credibility. The longer that mistake stays online, the more your reputation plummets.
  • Short Sentences Are Good. Long Sentences? Not So Good

    15 Feb 2015 | 9:00 pm
    It was horror at first sight.I remember the day clearly; I believe it was last July. I had just turned on the computer to begin the day’s editing, and I met one of the longest, ungainliest sentences I have ever had the displeasure to see:I wish I could say that a 71-word sentence like that is a hearty and elegant thing—but it isn’t. It’s more like a cobbled-together monster that stumbles from Dr. Frankenstein’s laboratory and runs headlong into the darkness. Quick! Grab your editorial pen and let’s track it down.When Bad Sentences Happen to Good Content…
  • Beat Your Competition Online Through Competitive Research

    9 Feb 2015 | 6:30 pm
    I don’t care if you’re on top of the competition, if you’re somewhere in the middle, or if you’ve at the bottom of the heap—you need to pay attention to your competitors.Too many times I’ve seen clients grow complacent: they’ve been at the top, their traffic is high, and their conversions are awesome. They coast along, kicked back and enjoying the ride, until suddenly they open their eyes and realize that their success has vanished. While they’ve been coasting along, their competition has been diligently improving their SEO, offline marketing…
  • The Best Image Size for Desktop and Mobile Websites

    4 Feb 2015 | 4:00 am
    Big images are a big problem! They bog down page load times and gobble up massive amounts of page space, signaling to Google that your page is slow, broken, and should be avoided. This can send your website into no-man’s land: page two. Yikes!To help you avoid getting lost in the wilderness, I’ve come up with some best practice tips for resizing images. Here you’ll find guidelines for image size along with advice for image usage and optimization.The Four Questions to Ask Yourself About Image SizePictures have become essential for today’s small business web page, but…
  • Best Verticals for Attorneys, Doctors, and Business Owners

    3 Feb 2015 | 1:00 am
    Many people think that SEO is about getting your website at the top of search results for a specific keyword. However, SEO is much more than keyword research. A great example of this is using vertical reach to improve your visibility. A vertical is a website that relates to your field and is seen as an authority. Often, this vertical is used to find new information: users skip over Google and go directly to an prestigious website to find what they need. One example of this is Amazon. Shoppers will bypass Google and go straight to Amazon when looking for a specific item.Getting to know your…
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    SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

  • Google Penguin Recovery Success Using 301 Redirects and 404s

    Razvan Gavrilas
    26 Feb 2015 | 3:00 am
    This is a TRUE & SUCCESSFUL story from Dale Gillespie, one of our customers. “Below you will see presented an interesting recovery story from one of our great customers, Mr. Dale Gillespie. Happily, he chose to share with us his experience regarding an Google Penguin Recovery and a successful implementation of a 301 redirect strategy mixed with 404 on pages affected by unnatural links. It’s a great story about perseverance, patience and thinking ahead!”   I’d like to share with you my experience regarding a Google penalty that we’ve received and tell you…
  • Defend against SERP Hijacking before You Lose Your Rankings

    Razvan Gavrilas
    24 Feb 2015 | 2:37 am
    Site hacking poses a constant threat for webmasters and online business owners. Whether you’re just interested about how to deal with hacking, or unfortunately you’ve received a “Notice of suspected hacking” message in Google webmaster tool, in this article I`ll try to give you some tips on how to deal with it and how to even prevent it in the future. Even though Google does what it can to stop spam and SERP Hijacking, black hatters still use this shady tactic to rank up various sites. The hacking can basically go two ways: one is inserting links and keywords…
  • Your Digital Marketing Dashboard Now Supports 3rd Party Metrics

    Razvan Gavrilas
    20 Feb 2015 | 1:59 am
    As we think you already got used to, we at cognitiveSEO are ceaselessly working on improving our existing features or adding new ones in order to offer the best business solutions for our Cognitives, meaning our great customers. You might be already familiar with our fully customizable  SEO Dashboard  that we’ve launched around half a year ago and as we believe that  innovation is the key to success, we’ve included some new features to it.  We added more widgets to our already famous SEO Dashboard in order to give you more customization power. This update is about how…
  • 8 Renowned Experts Bust Common Google Disavow Tool Myths

    Lyndon Antcliff
    19 Feb 2015 | 2:43 am
    Google wants us to use the disavow tool when we get a notice from them telling us we have websites pointing dodgy links at us. Although this would seem like a straight forward task, there are some myths and elements of confusion that have built up around using the disavow tool. As there are numerous people who are far more experienced and expert on this subject, I decided to ask a few. Here is what they said. I asked: What do you think the myths of using the Disavow tool are and what is the thing that most people seem to get wrong? Mark Porter @markcporter There does seem…
  • Content Pruning – the Technique That Will Protect Your Rankings from Google Panda

    Razvan Gavrilas
    17 Feb 2015 | 2:18 am
    Time has passed since the Panda 4.0 update and there’s still a lot of talk around this subject. At that time, the headlines were filled with words of panic, which foretold an impending doom. Yet, time proved that the latest Google Panda shouldn’t be brought in discussions in terms of penalties. Instead,  targeting and deranking low quality content would be more appropriate concepts to bring into discussion. So it seems that the Panda update should  affect the ones who do not comply with Google’s idea of valuable content: creating high-quality content, that is both useful and…
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  • 6 Tips for Spurring Creativity

    Brianna Entler
    26 Feb 2015 | 1:33 pm
    As members of a creative industry, we have to come up with innovative ideas on a daily basis. But sometimes the creative well runs a little dry. We’ve all been there before. Staring at a blank page with that angry, blinking cursor demanding words (and not to mention clients demanding results!) is never a fun way to spend your work day. A secret though? All that staring isn’t productive. So what are you supposed to do instead? Here are a few tactics I use to help me out of a creative rut: 1. Step away from the computer courtesy of Drew Coffman Take a walk. Get some coffee. Go for lunch.
  • The Power of Local Reviews for Healthcare Providers

    Brianna Entler
    20 Feb 2015 | 12:50 pm
    In the age of information, consumers rely on online reviews in order to make purchasing decisions. Healthcare decisions are no exception. In order to determine the reputation of potential healthcare providers, patients look at online reviews to ensure their doctor is not only the best qualified but also provides an excellent bed-side manner. The better review your practice receives, the greater the opportunity to convince a potential patient he or she should choose you as their provider. Healthcare reviews exist not only on Google+ but many provider-specific review sites such as ZocDoc,…
  • How to Measure Success on Social Media

    Dhugal Gardner
    13 Feb 2015 | 5:39 am
    Social media has come to be accepted as a helpful tool for businesses, but some wonder if it’s possible to accurately measure its success. While measuring the ROI of social media may not be as straightforward as other business endeavors, it can and should be done. Outline Your Goals First, outline your goals. Do you want to build brand awareness? Do you want to find out your audience’s preferences? Are you trying to drive traffic to your website? Set yourself reasonable, numerical goals (increase engagement 5% in 3 months or drive 1500 visitors to your website next month). You may have…
  • 3 Time-Saving Techniques for Blogging

    Brianna Entler
    2 Feb 2015 | 7:24 am
    courtesy of Kristina B Creating content for your blog is a time-consuming and often challenging task. Content needs to be unique and engaging and not to mention useful to readers, clients, and potential leads. So how can you manage your business and still make time to write posts and keep your blog up-to-date? Here are our recommendations on three ways you can save time blogging: 1. Brainstorm on the go No matter how busy you find yourself, you always have down time. Think commuting, eating, even day dreaming at a work meeting. Don’t let this time go to waste! Sitting in your car during…
  • Pin to Win: New Pinterest Analytics and Ads for Businesses

    Justin Braun
    2 Feb 2015 | 6:38 am
    courtesy of Roxeanne Ready Pinterest for businesses is better than ever. Updated measurement tools and cost-per-click advertising solutions now make it an indispensable marketing tool. Since launching in early 2013, Pinterest business accounts have assisted companies and brands engage consumers around the globe. Now with personalized promotion functionality and advanced analytics, Pinterest’s latest revamp is giving marketers new, measurable techniques to better target potential customers. Promoted Pins, the Pinterest advertising model, debuted in May 2014 with the participation of a small…
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    Avatar » Blog

  • The Engagement Factor In SEO

    20 Feb 2015 | 1:53 pm
    The SEO industry has traditionally relied heavily on data, provable results and historical data. For good reason – this information can be used to make predictions and calculations, as well as to demonstrate results to clients and illustrate why certain SEO techniques are effective or important. However, this doesn’t account for search engine results entirely – it’s becoming more apparent that there’s a factor that’s much harder to quantify. That factor is engagement. There are two main kinds of engagement to consider. The first is onsite engagement –…
  • Preventing Pogo-Sticking On Your Website

    8 Feb 2015 | 2:04 pm
    Pogo-sticking refers to searchers clicking through to a website from the search engine results page, then quickly clicking back. It indicates to search engines like Google and Bing that the searcher was not happy with the site they clicked on. It’s a frustrating experience for searchers and, therefore, something search engines want to avoid as much as possible. If your website is one of the websites that users pogo stick away from, this sends a signal to search engines that you don’t deserve the top spot in the rankings. The main cause of pogo-sticking is a website that is attracting…
  • Custom Graphics Creation Tools

    Katie O’Neill
    20 Jan 2015 | 1:44 pm
    Not every web owner is a whiz with Photoshop or other image creation programs – and using the same generic stock graphics as everyone else on the web risks making your business look a dime a dozen as well. However, there are a number of web tools and applications that allow you to create high quality, professional-looking graphics yourself. By providing a range of bases, symbols, photos and simple editing equipment, independent website owners needn’t hire a specialised graphic designer to create simple but effective graphics for your site. CanvaCanva allows you to create a range…
  • New Year Website Audit

    Katie O’Neill
    4 Jan 2015 | 5:00 pm
    Performing a website audit at the start of the year is a good time to check your website is running as it should be. There are many things you can do yourself for a simple, but effective, audit. Any website can benefit from an audit, as new best practice standards are changing constantly and you should be looking to tweak and update your website at least annually to keep it current with the latest trends and developments. Create a site map. The first step is to form a solid site map so you know how large your website is and what the search engine robots will find when they crawl it. This also…
  • Essential Inbound Marketing Strategies

    Katie O’Neill
    24 Nov 2014 | 1:12 pm
    Inbound marketing should be an essential part of any online marketing campaign. It involves steering away from more traditional avenues of marketing in which you “buy” an audience, and more towards “earning” one. Inbound marketing takes more time and effort, but your reward is that you continue to see results over a longer period of time. Inbound Marketing Vs Outbound Marketing Inbound marketing and outbound marketing may seem like new terms to many business owners, however it’s extremely likely that you’re already doing one or the other already without…
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  • 6 Ways to Remove Duplicate Content on WordPress

    Keyur Lalani
    16 Feb 2015 | 3:23 am
    Google’s algorithm updates and penalty has caused a lot of panic, incurred heavy loss of traffic and revenue for websites. While the reasons for penalty are many, the most common reason for Google penalizing the site could be due to duplicate content issues. Duplicate content worries are one of the major issues that every webmaster could face, mostly because […] The post 6 Ways to Remove Duplicate Content on WordPress appeared first on Rankjane.
  • 7 Tips to Successful Guest Blogging

    Keyur Lalani
    14 Feb 2015 | 3:11 am
    If you are a blogger, nobody needs to tell you how important it is increase your audience. Guest blogging is one way to do that. You will help yourself and the lucky blogger who agrees to let you post. In this article, you’ll learn 7 tips to successful guest blogging. How to Pick a Blog? […] The post 7 Tips to Successful Guest Blogging appeared first on Rankjane.
  • How to Increase App Installs for Free?

    Chitraparna Sinha
    12 Feb 2015 | 5:23 pm
    The app market is a very competitive environment. There are 2,500,000+ apps in the market and within this huge market; it is frankly next to impossible to find a strong foothold for new app developers. Budget or no budget, generating traction for any app costs time and a lot of effort. It’s going to take […] The post How to Increase App Installs for Free? appeared first on Rankjane.
  • [2015] 8 Awesome Link Building Techniques

    Keyur Lalani
    5 Feb 2015 | 1:00 am
    Link building acquired a notorious reputation in the last 2-3 years because of people using black-hat spamming techniques. I will only say that despite its bad reputation, link building is a necessary strategy to receive favorable search engine results. It is the responsibility of the link builder to understand the difference between white-hat and black-hat […] The post [2015] 8 Awesome Link Building Techniques appeared first on Rankjane.
  • 5 Strategic Advertisement Placements for a WordPress Blog

    Chitraparna Sinha
    30 Jan 2015 | 7:42 pm
    Advertisements are a major source of revenue for a blog. Perhaps, every blogger will confess to starting a blog just to earn advertising revenue from sources like AdSense or InfoLinks. However, not everyone is successful in earning advertisement revenue. Poor content and low traffic are some good reasons. Another important reason, perhaps a greater reason […] The post 5 Strategic Advertisement Placements for a WordPress Blog appeared first on Rankjane.
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    IDS Logic Blog

  • Reputation Management: The Life Blood of Your Company

    17 Feb 2015 | 11:05 pm
    Companies all over the world are becoming more and more conscious about how people feel about them. Today, social media and online marketing have in fact created an environment that requires the need to effectively manage a brand’s image. Corporate reputation is an overall estimation by which the organization creates an impact on the minds of the visitors or customers. Many organizations consider it to be the greatest asset, as customer’s preference in doing business with the company greatly depends on it. How Negative Reputation Can Affect Business Owners? Damaged reputation can always…
  • How Important is Responsive Design for Your Website?

    27 Jan 2015 | 9:48 pm
    Internet has become an important aspect of our daily life. Be if searching for any information, getting connected, accessing remote files or data, everything is possible through the internet. And with the growth of smartphones and tablet devices, the usage of net has jumped high. Today, business owners are creating websites that can be easily accessed from their mobile so that they don’t have to sit in front of their PC to gain access to online services. Smartphones are becoming more capable of performing a wide range of task and from online shopping, checking emails, connecting to social…
  • Ecommerce Platforms That Can Leverage Your Business Growth

    15 Jan 2015 | 11:13 pm
    Running a business website is not only exciting and fun, but it also involves some serious business strategies that can help you to generate a serious income. With the increased usage of mobile devices and the increased demands of the consumers, business owners are forced to offer online shopping services. The ecommerce industry is booming at present and as a result, numerous online shopping portals are mushrooming everyday. There are different ecommerce platforms that help merchants to set up online shops from where consumers can easily select the products of their choice, place orders,…
  • Do You Know What People Don’t Like in Your Website?

    5 Jan 2015 | 12:26 am
    Ever wondered what is it that people do not like in your website? There are several aspects that need your attention, and we are here to help you with them! Read on to learn about the things that we often ignore and which often become the reason of low loyalty factor in our audience. 1. Load Fast Please!!! There is no denying the fact that in this fast paced world, we all want everything to happen quickly. Same goes for the visitors on your website. Your audience would not want to wait for long when it comes to loading of your website’s pages. Whenever a user clicks on a page, they want it…
  • IDS Logic Culture Code – Do What You Love, Love What You Do!

    17 Dec 2014 | 3:51 am
    There is no denying the fact that any company’s success is determined by its culture, work ethics and the dedication of the employees to a large extent. Without a good and healthy corporate culture, superb work ethics and earnest dedication of the employees, a company may strive hard to succeed in this challenging and dynamic corporate world. At IDS Logic, these factors have helped us expand into an organisation that has thousands of happy customers globally and a company strength that is ever increasing. Let’s talk about the way things are done at our organisation, and how interesting…
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    Fat Joe

  • 8 Hacks To Find Endless Blogger Outreach Opportunities

    Joe Taylor
    4 Feb 2015 | 3:58 am
    Finding blogger outreach opportunities and pitching to bloggers can be time-consuming, laborious and sometimes a logistical nightmare when you’re trying to do it on scale. Some outreach specialists create content first, then outreach to bloggers, and some (like us) build a relationship with the blogger first and then discuss opportunities for placing content or linking out to resources. Whichever way you approach it, there is a common problem of finding and connecting to lots of bloggers in your target audience and niche. This post is designed to give you a great insight…
  • Is Your Anchor Text Profile As Natural As Amazon’s or Wikipedia’s?

    Joe Davies
    9 Jan 2015 | 4:31 am
    This isn’t the first time we’ve blogged about avoiding patterns in SEO. One of the common patterns SEO’s create when building links is unnatural anchor text. Most of the time, it is not the ‘type’ of links SEO’s or webmasters are getting, or the websites they are getting links from that can cause penalties. It’s unnatural keyword anchor text that is the common culprit. Unnatural anchor text distribution is the #1 reason websites get penalised The easiest way for Google to detect algorithm manipulation is through anchor text. You see, back in the day, if you sold ‘red…
  • How To Prove SEO Worth To Your Clients [Infographic]

    Joe Davies
    7 Nov 2014 | 5:21 am
    Proving the value of SEO can be tricky in todays environment. As an online marketing agency you will inevitably be faced with the task of convincing your clients to invest in SEO. Whether it’s content marketing, outreach or good old fashioned link building, business owners and decision makers need to know that the investment they’re making will pay off. Lucky for us, the figures and stats for SEO have always spoken for themselves. Whilst all channels of online marketing like PPC and social have their merits, none can compete with the enormous ROI of SEO. Here’s an…
  • R.I.P PageRank

    Joe Davies
    7 Oct 2014 | 8:15 am
    So it seems we have official(ish) word on the future of Google PageRank. See the video below at the 20.30 spot. Google’s very own John Mueller states there ‘probably’ won’t be any more page rank updates in a Google hangout. source: Search Engine Land Exactly what is (or was) PageRank? “PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.” A once worshipped metric in the…
  • How To Create A Killer Infographic Campaign (With Actionable Steps)

    Joe Davies
    26 Jun 2014 | 7:30 am
    At Fat Joe, we love the idea of Infographics. We believe they should be part of any content marketing and SEO campaign. If they look good, have great info, and have the right promotion strategy, a single infographic can do wonders for your brand, traffic and sales. What exactly is an Infographic? Infographics are nothing new. In fact, they date back waaaaaaay before the internet, the 1600’s to be precise. Online Infographics these days are designed to be shared and create a viral buzz. I’m guessing nearly everybody on the planet has seen an infographic in one form or another. An…
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    WooRank Blog

  • How To Claim Back Your Brand On Twitter?

    Divi Fernando
    15 Feb 2015 | 11:30 pm
    Safeguarding intellectual property on social media is a concern with many brands and individuals lately. Impersonations and trademark violations are rather commonplace in the digital world, especially for celebrities and popular consumer brand. Even if you are a small to mid-sized business who has just ventured into social media marketing, you should check to make sure that your brand has not already been claimed or misused by a third party. Worst case scenario, if you do find someone impersonating you or your brand or using your trademark logo, graphics or text, you can report the…
  • Here’s What’s New This Month

    Natalie Jones
    12 Feb 2015 | 6:29 am
    The last couple of months have been busy ones here at WooRank. In case you missed anything, here’s what’s recently gone live. Criteria Improvements Metadata Previously two separate criteria called Microformats and Dublin Core, this updated criterion has been combined and expanded to include RDFa and microdata, which will improve accuracy and ease-of-use in our reviews. Blocking Factors To make it easier to see which elements in your website could be causing the most direct issues for search engine bots, we’ve combined our Flash and Frames criteria into one simple…
  • A Quick 20-Point On Page SEO Checklist

    Divi Fernando
    8 Feb 2015 | 11:25 pm
    On page SEO is the foundation stone on which your website must be constructed for better search engine ranking. On page and off page SEO are interdependent. If you do not have either one of them, your website’s chances of ranking high in search engines is meagre. Off page SEO consists of link building strategies the results of which are not always in your hands. The good part about on page SEO, however, is that it is under your control. On page SEO is applied to content that consist of both the visible and the coded part of your webpage. It is applicable for both user and the…
  • WooRank has a new brand identity!

    Pierre Abergel
    2 Feb 2015 | 7:28 am
    Hi, my name is Pierre and I recently joined the design team at WooRank. Right now, we are working hard to enhance your experience of the tool and so I’ll be sharing our updates with you over time. First things first, let’s talk about brand identity. WooRank is evolving From a company run by just two founders in 2010 to an ever expanding team composed of more than 20 teammates from all over the world, WooRank has come a long way in the past few years. This remarkable progression has had an obvious impact on the services we provide, and therefore, on the image we need to give…
  • 12 Reasons Why You Should Have a Mobile Friendly Website

    Divi Fernando
    1 Feb 2015 | 11:30 pm
    Back in 2012 when we discussed about free awesome tools that help to build a mobile website,  we obviously knew how important it is to have a mobile friendly website. We have even shared some statistics to prove our point in that article. At the present day, when we are almost reaching the end of 2014, some early surveys in the year suggest that only six percent of the website owning SMB population in the U.S. and U.K. have mobile sites. These numbers only goes to show that many businesses around the world have not yet been convinced enough to create a mobile website or optimize their…
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  • Best Web Hosting Providers 2015

    6 Feb 2015 | 2:47 am
    The post Best Web Hosting Providers 2015 appeared first on SEOAsh.
  • Google’s Matt Cutts on SEO: A Retrospective (2011-2014)

    3 Feb 2015 | 2:51 am
    Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. We continue our look back at some of Cutts’ blog posts, videos, and thoughts to get a better understanding of where Google’s been, which in turn can be a great way to get a feel for where Google (and therefore SEO) is going next. If you’re just joining us, we’ve been going year by year, highlighting two or three of the biggest splashes he…
  • YP Data Helps National Brands Go Local

    Peter Wootton
    2 Feb 2015 | 2:10 am
    YP (formerly known as Yellow Pages) has rolled out a new ad tool called Cross Device Re-targeting that helps national brands deliver customized ads based on local search that travel from desktop to mobile. A recent comScore study found that 77 percent of YP’s 80 million monthly users access the service to find local merchants. Cross Device Re-targeting, powered by Tapad, will use three data-sets to help brands deliver ads to mobile based on desktop searches and vice-versa. “That data, that local business search intent, is incredibly valuable,” says Luke Edson, senior vice…
  • Adobe Finds Google’s CTR Growing Faster Than Its CPC

    Peter Wootton
    1 Feb 2015 | 2:18 am
    Google’s click-through-rate (CTR) growth is outpacing its cost-per-click (CPC) growth, according to Adobe’s Digital Index’s Q4 Digital Advertising Benchmark report. The report, which was released this morning, was based on consumer data from brand sites during 2013 and 2014, captured through Adobe Media Optimizer and Adobe Social. The software company looked at more than 400 billion Facebook post impressions, and 500 billion more from Google, Yahoo, and Bing. Google’s global CTR was up 19 percent year-over-year, while CPC only increased 8 percent. “Google is so far along;…
  • Bing Ads Lets Marketers Preview Bid Changes in Real-Time

    Peter Wootton
    30 Jan 2015 | 4:31 am
    Despite your best intentions, there are bound to be times when your ad strategy just doesn’t perform the way you would like it to. Thankfully, Bing Ads has released a new feature that allows users to make bid changes, and see in real time if the changes will increase the performance of their ad. The Ad Preview Diagnostics tool creates easy access to Bing Ads’ new features. Below is an overview of the features, and tips for how to use them. Determine Why Ads Aren’t Performing Users can now quickly identify why Bing Ads are not performing at a desired rate. The reason…
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    The Linkody Blog

  • Landing pages on-page SEO (new feature)

    François Mommens
    6 Feb 2015 | 6:01 am
    We are pleased to announce a new feature that makes Linkody an even more powerful and unique SEO tool. The new “landing pages” section displays your domain’s landing pages with their status, meta-data (title and description), and the number of backlinks pointing to them. Let’s have a closer look at how to use this information. Landing page status If you have backlinks to a landing page that does not exists any more or that is broken, that’s wasted backlinks. The more a website becomes complex and the more these sort of issues can happen without…
  • A content marketing strategy that beats Panda and Penguin

    George Mathew
    16 Jan 2015 | 6:23 am
    We are in 2015 now but some things never change. Things like the fear that Google’s updates incites in us, and the constant anxiety of having to keep up with changes. Today I am going to present you with a very close look at Google’s algorithmic changes and what they did to the internet as a whole. You will also learn how to combat it. History of Panda updates and what they did to the web Panda has been fine tuned to promote small and upcoming websites, small to medium sized businesses against the large scale websites. The only requirement is that they must have quality content. The first…
  • Beginner’s Guide to Conversion Rate Optimization

    George Mathew
    12 Jan 2015 | 9:04 am
    As you may be aware, Digital Marketing is approaching newer levels of complexity as days go by, but at the same time it is proven to get more business. Inside a continual improvement point of view you will find a discipline known as Conversion Rate Optimization, known for short as CRO. What is its purpose? What most people think about Conversion Rate Optimization is that it’s based on guesswork. It isn’t. It’s a structured system with a systematic approach to gaining more conversions and achieving goals. It is driven by insights and feedback, in fact every step of the CRO process…
  • 24 SEO Tools That Make you a Pro

    George Mathew
    23 Dec 2014 | 7:06 am
    2014 is about to end. As we are beginning a new year, it may be time we start reevaluating what we have been doing so long. Is SEO still a relevant tactic that you can use in 2015? Have the various updates from Google killed SEO in totality? One of the best techniques of late was building private blog networks. Right now they are being deindexed left and right. So what works in 2015? I think it ultimately boils down to creating content that naturally gets links from other websites. Content that brings your brand to the center stage. Of course you need to supplement those content marketing…
  • The complete guide to online lead generation

    George Mathew
    4 Dec 2014 | 6:29 am
    Gone are the days when computers would make us feel like old Jurassic fossils. In this era of globalization, almost everything, ranging from schooling to business to dating has embarked on an online trend. Indeed, hosting a website is no longer the issue these days; the issue is how visible you are online. This has led to proliferation of website design and development services. And all of them need leads. For this reason, lead generation is a crucial service that is demanded by all those who have an online presence. Today, we are going to shed some light on how you can get more customers…
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    VTNS Solutions Blog

  • 13 Search Operators for Ultimate Link Building

    Adegboye Adeniyi
    26 Feb 2015 | 10:21 am
        Every once in a while and depending on what website I’m working on, I’ll use different search operators to find easy links relevant to the keywords I’m targeting on the SERP’s. There are many search engine query cheat sheets and SEO Blogs that give huge list of search operators to use when doing link building. So I’ve composed a list of all the search queries I could find to help you build a nice list of relevant sites to get backlinks from. (You can copy this list to an excel spreadsheet or edit pad text editor and replace “keyword” with your targeted phrase)…
  • Top Reasons Your Google Ads May Be Disapproved

    Adegboye Adeniyi
    5 Feb 2015 | 2:52 am
    Do you want more eyeballs for your business? Are you selling seasonal products and you need to attract as many customers to your website as fast as possible? One of the quickest ways to get your business in front of thousands of potential customers is to use a pay per click advertising method or PPC as it is popularly known. There are numerous paid advertising channels but the Google Adword programme attempts to deliver one of the best advertising methods using their paid platform. The Google Adword paid platform is an advertising model in which advertisers pays Google to promote their…
  • How to Overcome Your Fear of Link Building

    Adegboye Adeniyi
    14 Jan 2015 | 2:54 am
          “Google do not want to make your website popular; Google wants to rank popular website”   Google’s aim is to deliver the most relevant information to their searchers and one of the ways they do this is to determine how popular your website is.   Although we can’t be 100% sure of all the factors that Google uses to determine popularity, one of the key factors is how many links a website has, pointing to it.   Eventually the more popular a website is, the higher ranking it gets and unfortunately, links are still at the core of website…
  • 2014 Link Builders Hall of Fame

    Adegboye Adeniyi
    30 Dec 2014 | 10:57 am
      Let’s face it. Building links is hard job. From prospecting to outreach a lot goes into a link building campaign and it is not going to get any easier. As a result, link building has been tagged as perhaps one of the most difficult parts of any SEO campaign.But what if there was a way you could learn to build the kind of links that Google can’t penalizes you for? What if there are some set of people you can learn from? Love them or hate them (not literally) this set of people have established themselves as the greatest link builders of our time. They therefore deserve a place on…
  • The Secrets to Succeeding at SEO in 2015

    Adegboye Adeniyi
    28 Nov 2014 | 12:15 pm
          As a child I used to be scared of a lot of things but two major things scare me the most. One was the fact that I was the first child in a family of 4. This means a lot of things were expected of me. I have to lay a good example for my younger ones to follow. As the saying goes where I come from “the horse behind looks at the pace of the horse in front to determine his speed”. The second thing that scares me most was the fact that my mother was separated from my dad. So I was scared of getting married and was always afraid I might make a mess of it. Now, I am a bit…
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    Avanti Vision Digital Marketing Blog

  • SEO, 15 Basic Facts You Need To Know

    11 Feb 2015 | 9:08 am
    SEO stands for Search Engine Optimization.  I know what search engines are, and I know what optimization means, so this should be easy.  In concept, it is.  Get as many people to come to my website as possible when they search for certain words.  Simple.  So, the more times I use those particular words, the higher I’ll show up on the results page…. Right?
  • 10 Advantages of Google My Business for Local Companies

    6 Feb 2015 | 8:53 am
    Google My Business: Did you know Google is more than just a search engine? It is also a directory, and a great one at that for small businesses. Google My Business helps streamline your business information, such as addresses, phone numbers and hours across all Google products. We've put together a list of 10 advantages of listing your business on Google My Business
  • 5 Tips to Get Started on Local SEO in the New Year

    2 Jan 2015 | 9:10 am
    Even if you’re a business located in a specific geographic region - SEO (search engine optimization) is an effective way to drive traffic to your storefront or website. Whether a service provider or retail location here are several easy to implement tips that all local business can use to land more customers in the coming year.
  • How to Effectively Plan for Video Content For Success

    29 Dec 2014 | 8:38 am
    Video production is a great way to engage and expand an audience, whether it is for a blog, website or business venture.
  • Blurring the Line Between Sales & Marketing

    5 Dec 2014 | 1:06 pm
    Customer (business or individual) behavior is rapidly changing. A wealth of knowledge is immediately available to people, just a swipe or click away. Laptops, tablets, and smartphones have changed the game, and it’s not going to change back. The customer is in control by doing most of the leg work formerly done by Sales, putting the ball in Marketing’s court. The line between Sales and Marketing used to be bold. Neither could, or wanted to do, the other’s job. Now, that line is blurring as potential customers are armed with more information - companies must evolve or perish. In order…
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  • 4 Proven Tips that Help Successful Brands Drive Engagement on Twitter

    Sjaak (Jacob) van de Pol
    26 Feb 2015 | 11:00 am
    With over 284 million active users and 500 million Tweets sent per day, Twitter has become one of the top and most powerful social media channels thanks to mobile usage. 80% of active Twitter users are accessing the social media channel through mobile devices. Brands that are successful on Twitter are sharing more engaging content to connect with their followers, spending more time on Twitter and are engaging their followers by using a more effective content strategy. 1. Tweet 1-6 Times per Day Successful brands tweet at least once a day on Twitter. Furthermore, 82% of brands are tweeting 1-6…
  • Yelp Takes A Stand Against Scam “Reputation Management” Companies

    Jim Bensimon
    25 Feb 2015 | 8:10 am
    We all know how devastating a negative review on Yelp can be to your business. Most people don’t go straight to Yelp with their concerns about a malicious attempt to harm their online reputation. They simply Google themselves and if nothing shows up, then they believe that the review is virtually non-existent. That’s where many organizations impacted by Negative SEO have it wrong. A few weeks ago, Yelp released a statement through their VP of Communications & Public Relations about the increase of misleading reputation management companies. They define the agencies as those that…
  • ”YouTube Kids”: A Kid-Friendly App to Ease Parents’ Concerns

    Sjaak (Jacob) van de Pol
    24 Feb 2015 | 10:52 am
    YouTube released its new YouTube Kids app where kids can find and watch their favourite videos. The app is available for free and offered on Google Play and the App Store. Thousands of kids worldwide are watching videos on YouTube, however parents were not able to fully control the content their kids see. That is not a problem anymore with the YouTube Kids app, “the first Google product built from the ground up with little ones in mind”. The content is suitable for children and divided into four categories: Shows, Music, Learning and Explore. Parents can even set a timer so they control…
  • Video Posts Have Best Facebook Reach

    Alex Noudelman
    23 Feb 2015 | 10:10 am
    Things are changing once again on Facebook. Not so long ago, images were king on Facebook. Image based posts were the best way for brands to reach their fans. They are still the most common type of posts and the most frequently promoted because they were the long-dominated post type. However, the real growth today in organic reach on Facebook is video posts. The news comes as a result of a study conducted by SocialBakers. The social media analysts examined over 670,000 posts on 4,445 brand pages. The study excluded celebrity, media and entertainment pages. The above chart illustrates how…
  • The 2015 Oscar Winner Predictions on Social Media

    Sjaak (Jacob) van de Pol
    20 Feb 2015 | 11:32 am
    Movie fans and Hollywood stars are getting excited about the 2015 Oscars. Since the nominees for the 87th Academy Awards were announced on January 15, 2015, movie fans turned to social media to show their support. Every film enthusiast has their own prediction of which movie deserves to win the Oscar and turn to social media to express their feelings. Moreover, the Academy introduced seven talented social media marketers from Instagram, Vine, and Tumblr who will be covering the 2015 Oscars during the Oscars week. “Instagram, Tumblr, and Vine are home to so much creative talent and they…
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  • 4 Proven Tips that Help Successful Brands Drive Engagement on Twitter

    Sjaak (Jacob) van de Pol
    26 Feb 2015 | 11:00 am
    With over 284 million active users and 500 million Tweets sent per day, Twitter has become one of the top and most powerful social media channels thanks to mobile usage. 80% of active Twitter users are accessing the social media channel through mobile devices. Brands that are successful on Twitter are sharing more engaging content to connect with their followers, spending more time on Twitter and are engaging their followers by using a more effective content strategy. 1. Tweet 1-6 Times per Day Successful brands tweet at least once a day on Twitter. Furthermore, 82% of brands are tweeting 1-6…
  • Yelp Takes A Stand Against Scam “Reputation Management” Companies

    Jim Bensimon
    25 Feb 2015 | 8:10 am
    We all know how devastating a negative review on Yelp can be to your business. Most people don’t go straight to Yelp with their concerns about a malicious attempt to harm their online reputation. They simply Google themselves and if nothing shows up, then they believe that the review is virtually non-existent. That’s where many organizations impacted by Negative SEO have it wrong. A few weeks ago, Yelp released a statement through their VP of Communications & Public Relations about the increase of misleading reputation management companies. They define the agencies as those that…
  • ”YouTube Kids”: A Kid-Friendly App to Ease Parents’ Concerns

    Sjaak (Jacob) van de Pol
    24 Feb 2015 | 10:52 am
    YouTube released its new YouTube Kids app where kids can find and watch their favourite videos. The app is available for free and offered on Google Play and the App Store. Thousands of kids worldwide are watching videos on YouTube, however parents were not able to fully control the content their kids see. That is not a problem anymore with the YouTube Kids app, “the first Google product built from the ground up with little ones in mind”. The content is suitable for children and divided into four categories: Shows, Music, Learning and Explore. Parents can even set a timer so they control…
  • Video Posts Have Best Facebook Reach

    Alex Noudelman
    23 Feb 2015 | 10:10 am
    Things are changing once again on Facebook. Not so long ago, images were king on Facebook. Image based posts were the best way for brands to reach their fans. They are still the most common type of posts and the most frequently promoted because they were the long-dominated post type. However, the real growth today in organic reach on Facebook is video posts. The news comes as a result of a study conducted by SocialBakers. The social media analysts examined over 670,000 posts on 4,445 brand pages. The study excluded celebrity, media and entertainment pages. The above chart illustrates how…
  • The 2015 Oscar Winner Predictions on Social Media

    Sjaak (Jacob) van de Pol
    20 Feb 2015 | 11:32 am
    Movie fans and Hollywood stars are getting excited about the 2015 Oscars. Since the nominees for the 87th Academy Awards were announced on January 15, 2015, movie fans turned to social media to show their support. Every film enthusiast has their own prediction of which movie deserves to win the Oscar and turn to social media to express their feelings. Moreover, the Academy introduced seven talented social media marketers from Instagram, Vine, and Tumblr who will be covering the 2015 Oscars during the Oscars week. “Instagram, Tumblr, and Vine are home to so much creative talent and they…
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    Big Red SEO - Omaha SEO and Web Design » Blogs and Articles

  • 7 Tips to Improve Landing Pages

    Conor Treacy
    20 Feb 2015 | 10:59 am
    Not only does quality website design focus on how a site looks, but it also takes into account how a site is structured. That’s why a well-designed site should have dedicated landing pages that focus on specific goals like selling a product or service. Landing pages can also be used for other website conversion goals […] The post 7 Tips to Improve Landing Pages appeared first on Big Red SEO - Omaha SEO and Web Design.
  • The Most Common Local SEO Problem for Businesses

    Kim at Big Red SEO (The Omaha SEO Company)
    18 Feb 2015 | 6:00 am
    There are a variety of SEO challenges that local businesses in Omaha face. While we’re going to provide strategies for dealing with several of those challenges, we want to start by tackling the most common local SEO obstacle facing businesses. Name, Address and Place (NAP) Inconsistency To fully explain why NAP inconsistency is such a […] The post The Most Common Local SEO Problem for Businesses appeared first on Big Red SEO - Omaha SEO and Web Design.
  • What You Need to Know About the Open Graph Protocol

    Conor Treacy
    16 Feb 2015 | 4:56 pm
    One of the reasons that search engine optimization is so challenging is because this field is constantly changing. The open graph protocol is a perfect example of something that’s fairly new but can still have an impact on SEO marketing. Since Big Red SEO receives quite a few questions from Omaha businesses about what the […] The post What You Need to Know About the Open Graph Protocol appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Successful Search Engine Optimization in 2015

    Kim at Big Red SEO (The Omaha SEO Company)
    12 Feb 2015 | 9:06 am
    Although there are plenty of things about SEO in 2015 that are quite different from just a few years ago, the ongoing changes that Google makes don’t have to completely get in the way of your Omaha business finding success online. The key to making local SEO successful in 2015 and beyond is to adopt […] The post Successful Search Engine Optimization in 2015 appeared first on Big Red SEO - Omaha SEO and Web Design.
  • How to Get Visitors to Read Your Website Content

    Kim at Big Red SEO (The Omaha SEO Company)
    5 Feb 2015 | 9:11 am
    Content creation is a process that requires a significant investment of resources. Because it takes a lot of work to produce quality content for the web, it’s important to get as much mileage as possible out of every post or page your Omaha business publishes. In order to accomplish that goal, it’s important to ensure […] The post How to Get Visitors to Read Your Website Content appeared first on Big Red SEO - Omaha SEO and Web Design.
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  • We’re now able to offer £2,000 in Government Growth Vouchers

    19 Feb 2015 | 10:06 am
    We’ve got some great news to announce – Impression has become an accredited adviser for the Government’s Growth Vouchers scheme.We can now offer SMEs in the East Midlands match funded vouchers worth as much as £2,000, to be used to fund strategic digital marketing or PR consultancy.Available to any independent company with fewer than 250 employees that turns over less than £45m, Growth Vouchers can be used to cut the first-time cost of consultancy in half for businesses looking to make the most of digital technology or improve its existing marketing.Selection for the…
  • Essential guide to SEO meta

    Rob Tomkinson
    17 Dec 2014 | 2:07 am
    Page titles and meta descriptions are two of the most important aspects to consider when optimising your website for Google and its users. However unless these have been optimised, pages are unlikely to rank in Google’s search results for the right keywords or see the click-through rates (CTR) that they should do. So choosing to optimise this metadata on your company’s web pages will benefit both your rankings and your traffic.Title tagsThese are widely considered to be one of Google’s main ranking factors for a site’s SEO performance, yet unless each one is manually edited then the…
  • LinkedIn Advertising Options

    James Taylor
    3 Nov 2014 | 3:36 am
    LinkedIn is a great way to advertise, especially for B2B. So I’ve compiled a list of the best possible LinkedIn advertising options to help you decide on the best future social media marketing route for your company. Starting Up:Company PageLet’s start with the basics. First you need to set up a LinkedIn profile for your company. A company page should contain useful, informative content about your business that can be shared by followers. It should act as the backbone for all ad campaigns on LinkedIn and should ideally be updated on a regular basis.Showcase PageShowcase…
  • We’re recruiting: Digital Marketing Manager (SEO)

    Rob Tomkinson
    23 Oct 2014 | 6:10 am
    Impression is recruiting for a full-time Digital Marketing Manager to join its fast-growing team in Nottingham. After a year of considerable growth and new client wins, we’re strengthening our SEO team with a new client facing role to link between the company directors and the digital marketing executives.The successful candidate will be expected to provide solid digital marketing advice to our clients based on industry experience. They will lead on account strategy, monthly client reporting, content generation and link building through a mixture of tried and tested and experimental…
  • Outreach: 5 Top Tips

    James Taylor
    9 Oct 2014 | 8:53 am
    1. Always set goalsOne of the first things you should do at the start of outreach is to set goals for the campaign. I once came across an acronym which I have since found very useful: Keep your goals S.M.A.R.T.Specific: Define your objectives. Set weekly and monthly one to help you reach your ultimate goalsMeasurable: Place a numerical value on objectives (i.e. 100 likes). Then agree on a method of tracking resultsAction-orientated: Define exactly what actions need to be taken in order to meet objectives. Decide who will be responsible for completing specific actions and when byRealistic:…
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    SEO & Online Marketing Tips | Brad Tollefsen

  • Using Sprout Social to Schedule Posts with Images

    Bradley Tollefsen
    17 Feb 2015 | 8:07 am
    I initially just started using Sprout Social for it great reporting for my multiple clients at work. It was an added bonus when I found out how easy it is to schedule twitter posts on there. Not only does it automatically shorten your links for you, but you can also easily drag and drop photos […] The post Using Sprout Social to Schedule Posts with Images appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Blocking Referral Spam: Tomorrow my blog traffic is going to take a hit.

    Bradley Tollefsen
    11 Jan 2015 | 8:09 pm
    Tomorrow my blog traffic is going to take a hit. Why you ask? Am I switching domains? Am I going to stop promoting my posts on social media? Will I password protect everything? My traffic is going to take a hit because I am going to block multiple referral spam bots from my analytics. You […] The post Blocking Referral Spam: Tomorrow my blog traffic is going to take a hit. appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Why Do I Have So Much Direct Traffic?

    Bradley Tollefsen
    8 Jan 2015 | 7:24 am
    For the longest time I assumed that most of direct traffic was from people who were either directly typing a domain into a browser or had a website bookmarked. Over the last few years I had noticed that the proportion of direct traffic continued to rise on a number of site’s that I was monitoring. […] The post Why Do I Have So Much Direct Traffic? appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Common Blog Style Issues You’ll Run Into

    Bradley Tollefsen
    13 Dec 2014 | 9:18 am
    This post isn’t as focused on SEO, like many that I have done in the past, but it will be useful to anybody who is creating online content. As my management team reminds me all the time, I am not a fantastic writer. As I was researching the best answers to common issues that I […] The post Common Blog Style Issues You’ll Run Into appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Everything You Need to Know About Panda 4.1

    Bradley Tollefsen
    11 Dec 2014 | 8:20 pm
    You know what nobody says after a Google algorithm update? “I can’t find that great, well written piece of content online anymore!” That’s because great content usually provides a lot of value to its readers, which will be shared socially and naturally build a well-balanced profile. These factors are fantastic for SEO and will protect […] The post Everything You Need to Know About Panda 4.1 appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
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    LeapFroggr Inc.

  • 7 Actionable Search Engine Optimization Strategies You Can Do Today

    Dennis Seymour
    24 Feb 2015 | 6:00 am
    As you dive deeper into the world of Internet marketing, you learn that one thing is usually a constant: SEO takes hard work. It’s why people outsource it in the first place.  On the most basic level, we all “know” how SEO works, really… but SEO strategy implementation is a whole other beast, and it’s what most of us often struggle with.  Even those who’ve been doing it for a while still have to expend a lot of effort in it, which only further daunts those still starting out. So yeah, actually doing SEO can be hard. It doesn’t have to be that hard though. Over…
  • Get More Customers by Following a Digital Marketing Plan

    Dennis Seymour
    3 Feb 2015 | 5:30 pm
    The Complete Beginner’s Guide to Creating Your Own Digital Marketing Plan Many businesses start with their digital marketing but lose track in the process of everything else that they do. Some start with a lot of momentum at the beginning of the year, only to fizzle out after the first quarter. To those that are reading this, it’s still early in the year, but you might have already drowned with all the work assigned to you and forgotten about marketing altogether. As you can see, it’s easy to get lost. Don’t worry. It’s not just you. A lot of the companies start running out…
  • What You Need To Know Before Outsourcing SEO to the Philippines

    Dennis Seymour
    12 Jan 2015 | 5:15 am
    I wrote a guest post last year talking about how to outsource SEO to the Philippines on Matt Capala’s blog. To start off the new year, I wanted to supplement it a bit more with this post based on what kinds of services are available today and my experiences from my own outsourcing story. When I started putting up affiliate sites left and right back in the day, I had my own process for SEO worked out. 20-hour days were common and that was daily, including weekends. I just got overwhelmed with my “do it yourself” SEO and reached a point where I needed to outsource work or face some…
  • Your Comprehensive and Updating SEO / Digital Marketing Glossary

    Dennis Seymour
    16 Nov 2014 | 5:00 pm
    If you’re just starting out with SEO and digital marketing, a lot of terms can feel like gibberish at first.  That’s why we’re giving you a helpful lexicon here. This glossary is meant to provide you with a better understanding of terms commonly used in Web marketing, e-commerce, and all things to do with SEO.  We’ll keep updating it and adding to it as we go. Everything is in alphabetical order, but you can also find things more quickly by using the search function on your browser. If you have a term that you want us to define or add to this glossary, just tell us in…
  • Why Blogging Can Help Your SEO: A 110% Increase the Easy Way

    Dennis Seymour
    4 Nov 2014 | 3:00 pm
    Why People Blog Then. Now. When you say you “blog”, people usually giggle and relate you to their perception of a blogger, which is a geek typing on his computer and expressing his feelings publicly. Well, that may be true in many cases (don’t giggle, bloggers are sensitive!) but there are also other reasons why people blog, like sharing a case study or review, announcing a new product, sharing exciting company news and building new relationships. And some even blog to make money. Much though some like to look down on it, blogging isn’t always just a pastime, just a mindless…
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    Law firms Marketng, Lawyers Branding, Law firm website design , Law firm SEO

  • Lawyers Marketing Strategy Plan

    17 Feb 2015 | 8:48 am
    Selecting a best lawyers marketing strategy plan is slightly different other kind of business strategy. In the current world, selling a product or services in a targeted market place is a very big challenging for the business professionals. Most of the markets are personally distinctive more challenger. So, it may require a well designed marketing strategy and training to turn your clients into customer.Developing a well designed marketing strategy  is one of the vital element of your business success. It is a result after make your firm's objective and goals. The marketing plan…
  • Tips for increasing your law firm brand value

    4 Feb 2015 | 6:35 am
    Branding is how you want peoples and prospects to see your law firm. A successful brand makes you stand apart from your competition. These attributes should help peoples or customer to make a decision and enhance your firm's value in their mind.The differentiating elements of  your law firm could be price, size, practice areas, specialties offered, time, experience, client list and others.   Nowadays, online marketing can play a vital role in all aspects of law firm branding, especially brand communication. For recognizing qualities and to test your positioning in the market,…
  • Tips for SEO Friendly Website Designing

    19 Jan 2015 | 7:29 am
    Website designing is important section of law firm marketing. You are going to design lawyers, law firm or commercial sites you should considers and analyses certain things before you start.. It is a section that will require more concentration and effort than other parts because little will slack in this area cost heavily in terms of customer. Good seo friendly  law firm website design will help you in retaining the visitor or customer. It will also help in online marketing of the site.  Here I have listed 7 tips of website designing that will work better for website from search…
  • Law Firm Marketing and Online Client Development

    5 Jan 2015 | 6:16 pm
    It is a key factor to note that many of law firm establishments are seeking to increase their client through online advertising because the internet has become the major medium for lawyers marketing in recent times. The right mix of legal information, Law firm website design, Attorney biography, and good client follow up will ensure that you maximize the potentials of good online client development to achieve the best result. It will be best for lawyers and law firms to seek the knowledge of ethical client development. Professional, ethical rules guide the implementation of law firm attorneys…
  • SEO - Basic Approach for lawyers marketing

    24 Dec 2014 | 8:36 am
    Now a days SEO plays a very big role in a lawyers marketing. It is the easiest way to place your law firm website in a top ranking position on search engine. In this article I explain basic three elements about how to start with the Search Engine Optimization process, it definitely gives success for your efforts. Understand SEOFirst, you should find what is called SEO; it is the process of designing and developing a website to get more page ranking in the SERPs (Search Engine Result Page). The main activity of SEO is optimizing your webpage or website with search engine friendly.Search engine…
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    SEO Blog for Internet Marketing Resources & News by Alok Raghuwanshi

  • Tweets Now Show Up in Google Search Results – Again

    Alok Raghuwanshi @ Hire Professional SEO Expert
    6 Feb 2015 | 5:26 am
    (Bloomberg) ▬ Social networking service Twitter, Inc. (TWTR) and Google (GOOG, GOOGL) Search giant announced that they will sign a partnership to allow tweets to be displayed in search results of Google. This agreement is not new. The two groups had already signed a partnership between October 2009 and July 2011, when the flow of tweets were displayed in search results of Google. The new agreement to be signed will begin in the first half of 2015 and the most watched tweets will be displayed in the results of the Web giant search engine says Bloomberg. Twitter will benefit from the…
  • [Infographic] Google’s 2014 Changes Recapped: Are You Up to Date?

    Alok Raghuwanshi @ Hire Professional SEO Expert
    14 Jan 2015 | 12:35 am
    There has been some serious Google Algorithm changes in the past couple months, some of which are interesting and a few of which – I’ll admit – are not so exciting. I’ve collected a summary of the most crucial businesses should know about. Do you? Here is a infographic of all the changes Google SEO in 2014 that should guide you to new SEO options in 2015. Courtesy of: E2M What Google Algorithm Changes Have You Noticed? Did we miss anything? It seems like the past couple months have had a much higher than normal amount of Google Algorithm changes. Let us know if we missed anything in…
  • [INFOGRAPHIC] How to Optimize the CTR & Get More Clicks from Google

    Alok Raghuwanshi @ Hire Professional SEO Expert
    2 Jan 2015 | 3:40 am
    When people search on Google and your blog appears in the search results pages (also called SERPs), there are certain elements that can attract users to click on your link. I’ll tell you what those elements are and how they’ve gotten through more clicks (CTR optimize) from the pages of Google. What is CTR and SERPs? CTR – The CTR (Click Through Rate) is the number of clicks it receives divided by the number of times the link shown in the results pages of Google (clicks ÷ times shown = CTR) link. Is usually represented as a percentage and of course the higher the better.
  • Infographic: The Perfectly Optimized Page

    Alok Raghuwanshi @ Hire Professional SEO Expert
    5 Dec 2014 | 12:01 am
    An Infographic that provides a list of key points to consider in optimizing a website for search engines. Questionable as always, but interesting anyway … Our Infographic on Friday proposed today by the site QuickSprout and list some basic reminders about SEO optimization of a page and a website: keywords, title tag, URL, content, links, etc. Some items may be debated (where H1-H6 tags Geographic location – up / down – a word into the page is it really important Is it really over 2000 (!!) words? ? a page Etc.), but it is anyway the case of all the graphics of this type :))…
  • Facebook Introduces New Video Tool

    Alok Raghuwanshi @ Hire Professional SEO Expert
    15 Nov 2014 | 2:48 am
    Facebook has launched its users is another great feature. This new feature is a video tool that Facebook ‘Say Thanks‘ named. According to Facebook, users view the video sharing urge to launch this new tool. Timeline of my special friends with the help of this tool, users can post by a particular video can share as well. If you want to send something special to a friend, or if you want to feel something special can take the help of this tool. page you will go on to make the video. First you choose a pre-view would make a special friend. After which you have to…
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    markITwrite | RSS Feed

  • A Beginner’s Guide To Protecting Your Online Privacy

    John Waldron
    26 Feb 2015 | 3:33 am
    I know – this is the third ‘Beginner’s Guide’ in as many days. On Tuesday I brought to you ‘A Beginner’s Guide To Hadoop’, and yesterday it was ‘A beginner’s Guide To Content Management Systems’. Today’s subject – online privacy – is perhaps something that the ETO should have handled. She is all about internet security, you know – she ... Read More The post A Beginner’s Guide To Protecting Your Online Privacy appeared first on markITwrite. Tags:  online privacy, security Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be…
  • A Beginner’s Guide To Content Management Systems

    John Waldron
    25 Feb 2015 | 3:12 am
    Continuing on from our Beginner’s Guide to Hadoop, we thought that we’d furnish all you eager beavers with another introductory guide, this time taking a look at Content Management Systems (CMSs). So, let’s begin at the beginning… What Is A Content Management System? Well, even though it’s not usually best writing practice to define what something is by describing what ... Read More The post A Beginner’s Guide To Content Management Systems appeared first on markITwrite. Tags:  cms, content management systems, drupal, joomla, web design, wordpress Facebook…
  • A Beginner’s Guide To Hadoop

    John Waldron
    24 Feb 2015 | 2:10 am
    Hadoop is one of those technologies that, for the layman especially, can seem like it’s almost too complicated to be worth trying to get your head around. And, while it’s certainly true that you should not expect to be able to get completely to grips with the whole set of algorithms written in Java just by reading this very short ... Read More The post A Beginner’s Guide To Hadoop appeared first on markITwrite. Tags:  Big Data, hadoop, HDFS, mapreduce Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be…
  • How to Submit a Guest Post

    Kerry Butters
    23 Feb 2015 | 4:09 am
      Since the markITwrite blog gets at least five requests per day for guest posts, today I’m going to be looking at what you need to do if you’d like to submit a post here (and really anywhere else, if you want to be accepted.) Firstly, let me point out that for all you SEOs out there who are hunting ... Read More The post How to Submit a Guest Post appeared first on markITwrite. Tags: Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    How to Develop a Marketing…
  • Using Webinars For Lead Generation

    John Waldron
    20 Feb 2015 | 9:10 am
    Ok – you heard it here first. Last week it was Tumblr, and now markITwrite are moving into the wonderful world of webinars. We’ve got no set date yet for our first one, so don’t fall over each other rushing for your diaries, but, just to say that in a few weeks time, myself, Martin and the ETO will be ... Read More The post Using Webinars For Lead Generation appeared first on markITwrite. Tags:  lead generation, webinar Facebook TweetThis Digg StumbleUpon Comments:  2 comments on this itemYou might be interested in this:    Join our team!
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  • Highest Paid Google Adsense keywords

    25 Feb 2015 | 6:20 am
    High paying keywords are the key of success in Adsense. Publishers who want to increase adsense CPC (cost per click) should use proper keywords from below which matches to his/her blog’s niche.I have some friends over Facebook and they are also adsense publishers. Some of them shared me that their earning in adsense is very poor but they have good amount of clicks. It’s nothing new, many people do such complain.One of my friends told me that he got 45 clicks but his estimated earnings showed $.73 only. It’s really poor and unexpected. But you are not responsible for that, it is because…
  • Mobile Apps That Give You Free Recharge

    12 Jan 2015 | 6:47 am
    There are lots of people spend money on apps for Android OS along with free users. But most of you Android users are not much aware that you can earn real cash and rewards by using special applications on your smartphone. Yeah that’s true. You just need to install and do some really easy tasks.Few short years ago, the idea of an app on Internet for a mobile phone was completely new. But as smartphones have become global, the app business has grown into a multimillionaire industry, with thousands of apps & millions of daily users. Amongst them, most of the apps are usually build to…
  • Best Affiliate Programs for Indians

    11 Jan 2015 | 8:00 am
    Affiliate Programs are considered as the best way to make money online. Presently a day, Indians are additionally attempting to make money online. Some of them know from where to begin and how to begin , some of them begin with the remote based affiliate programs. People mostly prefer affiliate program because affiliate programs gives more money than any revenue generating website.The following is a List of Best affiliate program for Indian i.e. they pay in Indian Rupees. Anyone can make money by partaking in these affiliate Affiliate has the capacity pay…
  • Best Ways To Make Money Online

    8 Jan 2015 | 6:08 am
    In this article, you will find Best ways to make money online. The list is not in any particular order. By the end of this article I hope your able to use one of these strategies to put some change in your pocket.Answering Questions: There are sites that pay you for answering questions or giving advice. Everyone is an expert about something. I have composed a list of different sites that will pay you for your opinion.GuruzaSmall Biz AdviceShvoongAnswer GemAce College ClassesLive PersonMaholoWeegyChaChaAskablesWeb AnswerKGBStudent of FortuneKnow BrainersJust AnswerHelp OwlFreelancer: Do you…
  • Elegant Themes Review – The Best WordPress Themes you Should Use

    4 Jan 2015 | 5:36 am
    The reason that you’re likely searching for an Elegant Themes Review is on account of you’re making a website, and you need a look that you can be pleased with.In case you’re using WordPress, then you’re additionally clearly searching for usability, and dependable functionality. WordPress is one of the best and mostly used platform for making both static sites and blogs.Obviously, regardless, you need your site to look comparable to it can, without overwhelming the visitor. Learn Difference between and WordPress.comWhat Does Elegant Themes Have to…
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    The Next Scoop

  • 10 Digital Marketing Predictions in 2015

    Sawaram Suthar
    23 Feb 2015 | 10:10 pm
    Year 2014 was the hectic year for Internet marketer. After rolling out Google panda and Penguin updates, many big website (like eBay) get affected from the same. And many SEO agency has closed their...
  • The Potential of Social Media for B2B in 2015

    Sawaram Suthar
    13 Feb 2015 | 10:18 pm
    This is very true that Social Media is one the hottest trend in 2015 as predicted by many Industry leaders. With billions of active and potential users across various platform, social media is the...
  • 7 Content Search Tools That Are Perfect Alternative to BuzzSumo

    Sawaram Suthar
    4 Feb 2015 | 12:00 pm
    Whether you’re internet marketer, business owner or content writer, finding a right and perfect trending content is quite complex task. Everyday thousands of content published on the internet. So it is very hard to...
  • Digital Marketing Expert‘s New Year Resolutions From Ahmedabad

    Sawaram Suthar
    29 Jan 2015 | 10:30 pm
    This is something new which I’ve learned from the market. I had never heard about resolutions and all, but this time, I have decided to change my mindset and will fix some tangible goals....
  • 10 Mind Boggling Reasons to Go for Digital Marketing

    Amit Panchal
    21 Jan 2015 | 10:23 pm
    As the paradigm shift from analog to digital, companies require embracing the online marketing techniques and tactics. Digital marketing company plays a crucial role in deciding and implementing online marketing strategies. The blog describes...
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    Web Talent Marketing

  • Google Doesn’t Recognize My Business Address!

    Caitlin Dodds Gustafson
    23 Feb 2015 | 7:03 am
    I’ve dealt with my share of Google My Business issues, but this past summer I had one that really took the cake. While starting a local campaign for a client that had 5 locations in Eastern Pennsylvania, I discovered that one of the five didn’t show up on Google Maps. It was not a competition issue, since there weren’t more than 2 competitors in that locale. Neither was it because they didn’t have a Google listing. A previous marketing agency had set it up already. After some digging into their Google My Business profile and perusing through local search forums and blogs, I…
  • What we are reading in digital marketing this week (week of 2-20)

    Justin Emig
    20 Feb 2015 | 9:32 am
    As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend. We are digital marketing junkies At Web Talent, we have a team of people who eat, sleep and breath digital marketing.
  • But Mom said I’d be a GREAT Digital Marketer

    Matt Self
    16 Feb 2015 | 10:18 am
    (She may be right, but she’s also very biased.) Do you have what it takes to be a great digital marketer? Are you sure you can even get hired? This post, primarily for the world’s aspiring digital marketers, will help answer these questions by giving insight into the Web Talent Marketing interview. Whether a candidate, an agency, or a company building an in-house team, this quick read will prove beneficial, as finding exceptional digital marketers is one of the greatest challenges facing businesses in 2015. Make mom proud…be prepared to answer or ask the following questions:   1)…
  • What we are reading in digital marketing this week (week of 2-13)

    Justin Emig
    13 Feb 2015 | 8:30 am
    As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend. We are digital marketing junkies At Web Talent, we have a team of people who eat, sleep and breath digital marketing.
  • 5 Tips For Improving Client Relationships

    Marcus Howling
    9 Feb 2015 | 8:35 am
    Everyone hates that awkward phone call. You know, the one where the client terminates your digital marketing relationship or worse yet, the one where you have to call the disgruntled client and inform them you will no longer provide services for them. Neither situation is good for business, but luckily we are here to help, so read further and learn what you can do to build long lasting relationships with your clients. Honesty In Client Relationships Tip one: always be honest! It all starts with the initial sales call. Every great relationship is built with honesty and trust. When the clients…
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  • On-site SEO Actionable Tips

    10 Feb 2015 | 2:28 am
    Understanding the on-site optimization is important part of conducting a successful search engine optimization of your website, one that yields results and improves your website’s visibility. Besides understanding the process and the tasks within on-site optimization, you also need to have in mind which tools to use along this process, as well as which mistakes […] The post On-site SEO Actionable Tips appeared first on
  • SEO On-site Tutorial

    26 Jan 2015 | 9:15 am
    Search engine optimization (SEO) is a process of optimizing different aspects of the website in order to improve the visibility of the website. Optimization of the internal pages of a website is called on-site optimization, as opposed to off-site optimization, which is done externally. When it comes to on-site optimization, this process involves optimization of […] The post SEO On-site Tutorial appeared first on
  • Best SEO Blogs

    14 Jan 2015 | 12:17 am
    Regardless if you are a complete beginner and you are still learning about basic SEO terminology, or you are an experienced webmaster who wants to keep up with the latest news from the world of SEO and internet marketing, blogs are a great source of information. Following certain blogs is not only going to help […] The post Best SEO Blogs appeared first on
  • SEO roundup: What Experts Dislike about SEO?

    19 Nov 2014 | 8:11 am
    Understanding the misconceptions and obstacles in search engine optimization is important in order to fully grasp the process of SEO. This is why we have decided to contact the experts in SEO and ask them what they dislike about SEO. The answers they have shared with us are very helpful for learning the difficulties and […] The post SEO roundup: What Experts Dislike about SEO? appeared first on
  • Participate in our SEO Experts Roundup

    13 Nov 2014 | 10:11 am
    —————————————————— Update: Post close. See results here —————————————————— We are preparing a macro blog post called “What Experts Dislike About SEO” for the end of this month. If your work is related to SEO and you are willing to participate, here are the details: Requirements: – You work in an SEO…
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    Small Business Online Marketing Tips with B. Mechelle Mauldin

  • How to Market Eco-Friendly Natural Products Online

    Bonnie Mechelle Mauldin
    26 Feb 2015 | 5:36 am
    Studies indicate that 75% of consumers prefer to do business with eco-friendly businesses. So, how can you effective market eco-friendly products online? Here are some simple yet effective tips that can help you achieve your business goals.Have your own website. Hire a pro to design your website and use it to deliver your message to your target market. You can also use it to let your target market know more about the person behind the business, establish your credibility, and provide a direct link between you and your prospective customers. However, simply having a website is not enough. It…
  • Everything You Need To Know About Google Algorithm Updates

    Bonnie Mechelle Mauldin
    8 Feb 2015 | 11:45 am
    While Google does not often confirm the algorithmic changes or updates it implements, some credible sources claim that it changes its search algorithm around 500 to 600 times each year. Admittedly, most of these changes are relatively minor and may have very little effect on website rankings and traffic but the search engine giant also rolls out some major updates from time to time – and this can have a significant impact on the search engine results.Algorithm Updates: Getting Down to the BasicsBasically, search engine algorithm refers to the unique formula used by search engines to…
  • Interior Design Marketing Strategies

    Bonnie Mechelle Mauldin
    12 Jan 2015 | 5:16 am
    How to market your interior design businessIf you want to grow your interior design business, then you definitely need to use online marketing tactics to increase your visibility, boost your credibility, and drive more traffic to your site. Remember, promoting your brick and mortar business offline would simply not be enough. If you want to reach a wider audience, you definitely need to take your promotional efforts online.Tips in Promoting Your Interior Design Business Online Do search marketing. Search marketing refers to the process of improving your visibility and increasing traffic to…
  • How to Market Auto Sales and Auto Repair Businesses Online

    Bonnie Mechelle Mauldin
    10 Dec 2014 | 6:02 am
    Would an auto sales or auto repair business benefit in promoting their businesses online? The answer is a resounding "yes". In fact, you definitely need to advertise your business online since most people are using the internet to get all the information they need – including where they can find the best auto sales and/or auto repair business in the neighborhood. Now that you know why you need to consider promoting your business online, here are some tips that can help you get started.Create your online hub. Let's put it this way. If you don't have a website, then you may lose most of your…
  • How to Market A Photography Business Online

    Bonnie Mechelle Mauldin
    1 Dec 2014 | 1:33 pm
    Marketing your photography business online is relatively quite easy. Most people actually lovelooking at good photographs and would readily share them with their networks through email or on the social networking platforms they commonly use. So, how do you start harnessing the power of the internet in growing your business? Here are some tips that can help you get the results that you need.Create your online portfolio.You need to highlight your best works and feature them in your own website. For best results, you should also include details of your service and offer convenient options by…
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    Undead SEO | Useful tools, techniques and thoughts for advanced SEO

  • Solution, if your SEOTools for Excel forgets its installation folder

    Evgeniy Orlov
    11 Feb 2015 | 12:01 pm
    My installation of SEOTools for Excel on Windows7 x64 / Excel x32 didn't want to cooperate with me from the first step. As first Excel refuses to open seotools.xll properly - it thought always it would be a text file. Then, after try to install SEOTools x64 version as addin, it wasn't not visible in the ribbon at all, but doesn't want to be deinstalled. I was forced to delete it on the hard way. Then, on trying to install SEOTools x32 version, i was pretty near success: i got the strat splash screen from SEOTools, but then an error alert raised, The Ribbon/COM Add-in helper…
  • SEO query string universal solution

    Evgeniy Orlov
    13 Jan 2015 | 1:43 pm
    URLs with query strings can be a real poison for a SEO. The main and mostly harmful damage untreated URLs with string query do, is a not calculable rise of amount of existing URLs with same content, HTTP answer code 200 and untreated indexing management, also called duplicated content. Another issue caused by query strings in URLs is overspending of crawl budget to URLs with query strings, which must be better excluded from crawling and indexing.On this way a site with untreated URLs with query strings gets on the one side such URLs into index, which don't belong here, on the other side…
  • Freebase shuts down! Your free Google-proof way into Knowledge Graph closes at 31.03.2015

    Evgeniy Orlov
    19 Dec 2014 | 1:28 pm
    Everybody, who tried it, knows, whether it is possible and easy to publish an article about a business in the Wikipedia, specially if the business is far away from being in Fortune500, or Fortune 5k, or even Fortune 500k;) But small, local businesses, like individual entrepreneurs too, have an absolutely legit wish and need to get own websites into the Knowledge Graph...The only free, public way to create a Google-proof web entity is (not much longer) a Freebase entry. Well, smart people create at least 2 entries simultaneously: first for the person, and second for the business entity, with…
  • Facebook changed on last friday its ads targeting rules... and becomes doubtless moron champion

    Evgeniy Orlov
    22 Nov 2014 | 5:02 pm
    Earlier it was possible to target an ad audience only by interest, without be forced to select any other option. Since last Friday (even yesterday) one must select... "at least one country!!!" And the ad can be target to maximum 25 countries.So now, if one wants to target an ad to the whole world, not dependently from country, only on interest - one is forced to set up 8 ads instead of one, and select manually 196 existing countries.Is this now not ultramoronic? Read full article »
  • How to hide webpage parts from Google indexing

    Evgeniy Orlov
    20 Nov 2014 | 11:48 am
    Wishes and needs to hide webpage parts from Google indexing are common. Before i proceed, i make one thing clear:No tag can exclude webpage part from Google indexing!The silly advice about a snake oil named googleon / googleoff is mantra-alike repeated in the wild web. The repeating won't make it working: googleon / googleoff do their job only inside of Google Search Appliance environment, said John Müller of Google. Hope we closed this discussion once and forever.But don't worry! Believe it or not, i have for you whopping 4 workarounds, how to hide webpage parts from Google…
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    eAskme | How to, Learn Blogging Online, Make Money Online

  • Google To Use Mobile Usability As A Ranking Factor In Mobile Search Results

    26 Feb 2015 | 7:44 pm
    Mobile usability of websites is increasing day by day. Every site owner or webmaster trying to make it`s site responsive to fit every screen. Google has announced today that on April 21st Google will be extending the use of mobile-friendliness of a site or blog as a ranking signal for mobile search results.According to Google this will have a significant impact and will affect worldwide mobile search results in all languages.Mobile Usability As A Ranking Factor In Mobile Search Results : eAskmeOther people are reading : Twitter Now Has An Official WordPress Plugin, Lets See What It…
  • Twitter Now Has An Official WordPress Plugin, Lets See What It Does

    26 Feb 2015 | 10:54 am
    Twitter just launched today, its very first official WordPress plugin. This officla WordPress Plugin combines various features which were available through third party apps till now such as ability to embed videos and ability to embed tweets directly to Twitter.Twitter Now Has An Official WordPress Plugin, Lets See What It Does : eAskmeOther people are reading : SEOprofiler Review : The Best SEO Software SolutionDon`t think at any time that Wordpress didn`t had embed tweets feature till now. WordPress already had this feature but that was not from twitter.This new official twitter plugin for…
  • SEOprofiler Review : The Best SEO Software Solution

    25 Feb 2015 | 8:48 pm
    SEO is a biggest reason of success and failure of every website, blog or online business. Usually every webmaster try to optimize their websites according to search engines and try to use techniques and tools to rank higher in search engines for particular search queries.SEO not only help you to rank high in search engine and gain traffic from search but it also help you to generate leads, sales and make good money. There are many factors of SEO such as on-page optimization, off-page optimization, image optimization, link building, interlinking, backlinks, Domain authority, page authority,…
  • Google To Warn Users Against Visiting Sites With Unwanted Downloads

    25 Feb 2015 | 6:37 pm
    Are you visiting a site with annoying downloads? Here is a news for you. Google has announced that It is going to show warning prompt unwanted software downloads to users before visiting sites.Google Search now can easily identify sites which have automatic software downloads or bots. Visitors will see warning before visiting such site.Google To Warn Users Against Visiting Sites With Unwanted Downloads : eAskmeOther people are reading : 7 Incredible Websites To Create Free Logo For Your BusinessIn Google Chrome browser these new SafeBrowsing features will also be incorporated. t will protect…
  • 7 Incredible Websites To Create Free Logo For Your Business

    25 Feb 2015 | 5:07 am
    It is proved that visual memory of human beings’ is very powerful. Humans remember more what they see rather than what they read or hear. This is a scientific logic. Science help everyone everytime in life and it`s also helpful for your business can be expanded if people can recognize your brand. It is easy to start a business but the hard and time consuming task is to make it a brand. Branding can be done when people recognize your brand. Branding is a task to leave remarkable effect on visual memory of people for good of your own business. Logo is the most important part of branding. Logo…
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    Submitedgeseo Blog - Search Engine Optimization Blog

  • 5 Keyword Research Ideas for 2015

    Govind Agarwal
    26 Feb 2015 | 5:16 am
    It is no surprise that every business looks forward to acquiring the top position in search engines. It does not matter what tactics or strategies you make use of, it is not easy to get that position. You have to be creative and innovative in your approach. Search engines like Google, Yahoo, Bing and more play a major role in ensuring your site is noticed. In order to get the best search engine recognition it is wise you are completely dedicated. SEO is ever changing. You have to be updated with the latest SEO updates on a regular basis. When it comes to talking about SEO strategies the major…
  • SEO Advice: Focus on Fewer but Hard-Earned Links

    Govind Agarwal
    23 Feb 2015 | 4:41 am
    The amount of importance that Google has gained as a search engine is quite commendable as majority of the population relies on it for accurate information. Every individual trusts the data that this engine provides as it has earned immense reputation for its credibility. As a result, Google ensures that there is a technique in place to catch hold of links that misleads the audience. This might happen due to ineffective link building which misleads the online audience to a great extent. Nowadays, there are renowned companies which believe in catering to the needs of the clients by…
  • Avoid Search Engine Algorithm Penalties through SEO Guide

    Govind Agarwal
    18 Feb 2015 | 5:36 am
    There are times, when you might notice a drip in the traffic of your website after analyzing the website account details. After noticing, a potential search engine penalty, find the cause of this mayhem and take up preventive measures for the fear of losing the ranking. It is advisable to keep a track of your rankings based on the location. There are many reasons to get penalized by Google that is wrong or spam links, plagiarized or keyword stuffing in content, malwares on the website and many more. A penalty is applicable in case if the above events retreat the ranking of the website.
  • SEO Tips: Optimized Content Equals to Increase in Ranking

    Govind Agarwal
    14 Feb 2015 | 1:42 am
    A joke has been going around the internet for some time now: “The best place to hide a dead body is the page two of Google search results”. Funny isn’t it? For many it is a witty take on the most essential service of Google. But website owners would only allow an awkward chuckle or two knowing this is a bitter truth. In the ruthless battle of search engine rankings, even a second page result is inexcusable. The simple reason being, no one goes there. So what glorious messiah can save a website from gathering virtual dust and a slow death? The answer is imperative, optimized content.
  • 7 SEO Tips to Improve Google Ranking of your Website

    Govind Agarwal
    10 Feb 2015 | 2:16 am
    Search engine optimization is widely adopted by growing websites to gain online visibility and popularity. Even though SEO is effective, it is not easy now. The regular search engine updates have made it essential to optimize various aspects of a website to make it rank higher. There are 7 major SEO signals which will help improve your Google ranking - 1.Keyword Research - Keywords are the most important factor for any website to rank well on search engines. Keyword research is a vital aspect in an SEO campaign as it gives an idea of which keywords are being used by internet users to look for…
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    seo bounty

  • How can I Improve My Google Map Listing?

    18 Feb 2015 | 2:28 pm
    I am asked all of the time what exactly determines how a client ranks on Google Maps when people make a search. There are so many factors that play into it that it can often seem murky or confusing. I would like to attempt to explain why an organic ranking might be doing well but you are nowhere to be found on the Maps.   First the Map listings are determined by the keyword the person is searching as well as their IP Address or Settings in the Google Search (A Person can set themselves to search from Chicago even if they are in Florida for instance). So a person can technically over ride…
  • Optimizing Your Website’s URLs for SEO and Usability

    15 Jan 2015 | 6:14 am
    While many webmasters neglect their importance, URLs are actually essential for improving the structure of your website both for the search engines and for Web users. Because URLs are displayed alongside search results in Google and other search engines, as well as when people share your content, it is important that they convey information about the content that they link to in as clear a manner as possible. User-friendly URLs rely on the careful use of folder and filename structures, and they are better for search engine optimization (SEO) too.   URLs which are excessively long and/or…
  • SEO Trends to Target for 2015

    10 Dec 2014 | 12:36 pm
    Every year we attempt to pull out the crystal ball and determine the trends we expect to see in the coming year as far as Search Marketing is concerned. We feel it is helpful to know these trends in order to both plan for the future and for your current marketing. These are the trends that we see unfolding in the year 2015.    1. More original and timely content. I believe that the focus in 2015 should be heavily on on-site content especially that content that derives from your blog. While always a good indicator of a healthy website, Google will be looking to unique and timely content…
  • 4 Steps for Successful Keyword Research and Placement

    20 Nov 2014 | 5:14 pm
    Keyword research is still a very important part of online content creation and web design, and it can translate into significant increases in traffic volume and conversion rates when you do it the right way. Part of the keyword research process includes what you do with your keywords once you’ve chosen them, which means there’s much more to the end-to-end process than spending time analyzing popular trends and basing your keyword choices on those trends.   Step One: Defining the Focus of Your Content Whether you have a website with hundreds of on-site pages or you just have…
  • 5 SEO Metrics You Should Monitor to Maximize Success

    20 Oct 2014 | 12:13 pm
    Getting ahead in SEO is all about testing. Once you’ve got the basics in place, you need to track the progress of your efforts constantly. Google’s algorithms change frequently, and you need to know if what you’re doing is currently effective. Google Analytics is a great way to keep track of SEO metrics. Let’s discuss some of the reports that Google Analytics gives you.   1.       Traffic Sources This one is self-explanatory. It shows you the where your visitors are coming from, and how they managed to find your website. This report is a great way to see…
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    Seo News Portal

  • My SEO Strategy Is Working Very Well. Why I Need Paid Search Campaign Then?

    Kailash Bhardwaj
    16 Feb 2015 | 11:56 pm
    SEO and paid searches are generally seen as mutually exclusive. What happens sometimes is because of the fact that search visibility has already been achieved through SEO and people think paid search is not very necessary. In this post I am going to give you 4 very strong and serious reasons that will make you think over the point that you need paid search campaign even after your SEO strategy is working successfully. Get Twice The Actual Visibility The search results pages carry a lot of information within them, all the information competes well for getting attention from searchers. So when…
  • Why your Reconsideration Requests Fail? 12 Very Common Reasons

    Amber Raws
    1 Feb 2015 | 10:08 pm
    There could be a number of reasons why your reconsideration requests fail but sometimes there are some very obvious reasons that make your requests fail. This is mainly because either you are new and inexperienced or you do not know how to play the game. Mostly it is done when you lack experience and have jumped into the field for the first time. Let us have a look at some very common mistakes that people make and their reconsideration requests fail. 1.       No Vital Legacy Information It is always good to know about the complete history of the website. You have to search for the pages…
  • Understanding Viewability and Its Role For Link Acquisition

    Aidan Payten
    12 Jan 2015 | 12:15 am
    Google has reported recently that more than 56 percent of its promotions are not measured as “visible” – which means that more than 50% of all advertisements purchased through Google are never seen by human eyes. As indicated by Google’s blog, factually a very small number of publishers are responsible for making this figure so staggeringly vast, yet the normal viewability of publishers is just 50.2 percent. However what does Viewability mean? As indicated by Digiday: Viewability is a web promoting metric that expects to track just impressions that can really be seen by…
  • 5 Effective SEO Strategies For 2015

    Aaron Buxton
    1 Jan 2015 | 2:22 am
    Thanks to Google and its algorithms that were continuously updating in the year 2014 and leading to the panic among some research marketers you could have dread among many more. Now when Google has been always on a mission that they want to reduce the visibility of low-value pages, especially those which are over optimized for your keywords, it looks like that there are hardly nay optimization techniques that have been left and will not get you dinged? But there are some strategies that will definitely work in the year 2015. Here we are discussing how to remain friends with SEO and Google’s…
  • How Can You Avoid Content Marketing Spam?

    Patrick Dawes
    28 Dec 2014 | 11:50 pm
    With the coming year 2015, we are entering the into the year of content and SEO prediction, theory and forecast and yet there are many businesses that still do not understand the quality of the content for SEO and it does not always go well for long term brand health and that is without any process, ownership, culture and accountability content scale will definitely fail. 1.       Do not Create Spam Content If we go back to the year 2012, you will see that as the SEO business has changed, and content advertising turned into a point of focus, Google change drove numerous SEO experts to…
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  • The Importance Of Search Data In Your Marketing

    26 Feb 2015 | 8:26 pm
    When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks. I’m not going to lie, search has better data than any other digital channel. Search might not have third-party data, as much contextual data, viewability stats or engagement/rollover metrics; but search queries are more informative because they provide accurate information about users and their mindsets. Get your search data into your other channels.When we categorize keywords, we tend…
  • The Hardest AdWords Quiz You’ll Ever Take

    26 Feb 2015 | 8:23 pm
    You think you're an AdWords expert, but we're betting you can't score 100% on columnist Larry Kim's quiz!If you’re using Google AdWords on a somewhat regular basis, you probably think you know a lot about the platform and service. But how well do you really know AdWords? I promise this will be the hardest AdWords quiz you’ll ever take!  I’m timing you… just kidding, but challenge yourself not to go Googling the answers as you work your way through this. See what you really know. And… GO! 1. What Are The Phone Number And Hours For The Official AdWords Support Line? All…
  • Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking

    26 Feb 2015 | 8:11 pm
    Google's mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever.Google announced it is making two significant changes to its search algorithm for ranking the mobile search results. Google will be using mobile-friendly factors in its mobile search results starting on April 21, 2015, and it will rank mobile apps participating in App Indexing for signed-in users better in the mobile search results starting today. Mobile-Friendly Web Sites To Rank Better In…
  • Study: Google Now Displays Rich Answers For 19.45% Of Queries

    25 Feb 2015 | 9:17 pm
    Rich answers are now displaying for targeted queries at a rate or 19.45% for targeted queries, according to a new study by Stone Temple Consulting.Google’s rich answers have helped settle many a bet (in near-instant fashion), and these insta-answers seem to be cropping up more and more often. The folks at Stone Temple Consulting performed an in-depth look at 850,000 search queries and found that 19.45% trigger these rich answers. The study was aimed to uncover these answers, specifically, so the sample size wasn’t randomized. The queries examined were picked as the goal was to try to…
  • How To Use Fetch As Googlebot Like An SEO Samurai

    25 Feb 2015 | 9:03 pm
    For those of you not familiar with this feature in Google Webmaster Tools, contributor John Lincoln explores its capabilities in depth. Do you know about Fetch as Googlebot? It is a feature of Webmaster Tools that allows you to input a URL, evaluate it, and (should you choose) submit it to the Google index for a fresh crawl. In this post, I am going to show you how to use the Fetch as Googlebot feature like an SEO samurai. What Is Fetch As GooglebotFetch as Googlebot has two modes. Fetch – Quick Check In this mode, Googlebot will crawl a URL based on a path you specify, and you…
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    eMagine's B2B Blog

  • Tim’s Pithy Party: Homepage Sliders

    Tim Croteau
    26 Feb 2015 | 7:34 am
    We’ve got a new blog series!  Meet Tim Croteau, a Web Project Manager for eMagine. He’s also a musician, pop culture fiend and very prone to ranting bluntly throughout the day. Because his rants are known to be pretty entertaining and educational, we decided to give him his own monthly series where he can throw his own pithy party. So without further ado, welcome to the party - Tim’s Pithy Party! [The following does not represent the views of eMagine. It totally should, but it doesn't. --Tim] Homepage sliders. Stop, you guys. Seriously. Enough. If the biggest thing on…
  • When It’s Not All About You…The Social Media Cocktail Party.

    Annamarie Tush
    25 Feb 2015 | 8:25 am
    Lets face it, we all love to talk about ourselves and the same goes for brands.  Me, me, let me tell you about me. That gets old real fast; no one wants to hear you only talk about yourself or your brand. When it comes to sharing content on social media, you really want to be thinking about where you can add value to your followers and only talking about yourself just wont cut it. I recently took the Hubspot Inbound Marketing Certification where they discussed the cocktail party rule for sharing on social media, which I thought was really helpful. No, this does not mean don’t drink and…
  • Tech Review: HipChat vs. Skype

    Emily Ahlbum
    24 Feb 2015 | 7:22 am
    You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. But sometimes even we need to take a step back and do our own trial and error. That’s why, to improve the communication throughout the growing employees and offices taking place at eMagine, we’re testing out a new communication method: HipChat – or what our CEO calls, “Skype on steroids”. For years, the eMagine team has used Skype as our main source of communication (aside from internal emails and…
  • Why WordPress Is The Secret Ingredient To Your Success

    Emily Ahlbum
    23 Feb 2015 | 6:47 am
    Over and over again I hear our B2B clients and others tell us they want to use a CMS provider for their website that is not only powerful but also easy to use. While there are many platforms companies can use, like Drupal and Joomla… over and over again, I find our developers praising WordPress. As eMagine’s Marketing Manager, I wanted to know, why WordPress? To find out, I reached out to our Technical Director, Christian, for some answers. Here’s what he had to say… Why WordPress? At eMagine, our web developers aren’t just any web developers, they are Advanced WordPress…
  • Boost Engagement With These Visual Marketing Ideas

    Emily Ahlbum
    19 Feb 2015 | 10:57 am
    As any Digital Marketer can attest to, the struggle to focus on quality over quantity is real. With the large quantity of content being pushed out everyday, it’s hard not to follow the crowd and pump out the same amount the content everyone else is doing. The problem is that by doing this, the quality of each pieces lowers. Which means the engagement you hoped to receive will lower as well, since no one will want to share an already talked about post, even if it is coming from “your side of the story”. To ensure you’re posting quality content that receives the engagement it deserves,…
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    online super ninja

  • Combining Twitter SoundCloud to Truly be Heard Online

    Matthew Yeoman
    22 Feb 2015 | 4:58 pm
    Being ‘heard’ online has long been a concept that is more about being read than actually heard in an auditory sense. Using SoundCloud, the online music and sound sharing platform, and Twitter, the online micro-blogging powerhouse, together can get your voice out there and have people really listening to you. This article will apply to the podcaster, public speaker, comedian, interviewer/interviewee, those with a blog who want an audio version, and anyone else making sounds who want to be heard. We all know that bands are finding success on SoundCloud within the confines of the platform…
  • Easy Ways to Grow Your Email List Using Social Media

    Joy Ugi
    16 Feb 2015 | 6:22 am
    It’s common knowledge you can use social media sites to promote your business. You can also use  them to have conversations with customers and fans, run contests, share photos of your products and so much more. What you may not know is how to use your business’s existing social media sites to net email subscribers. Making use of your social media sites for this purpose is especially important. You see, email marketing continues to drive the most ROI for brands compared to every other channel – social included. In fact, email has nearly three times, (2.9 billion total), as many user…
  • How Marketing Automation will Supercharge your Facebook Marketing

    Michael Bird
    12 Feb 2015 | 4:00 pm
    Facebook marketing is often time consuming and confusing for many marketers in big and small businesses alike. How many posts should be going out daily? What time is the best time? What if I do not have the time for all these posts? And is all of this really doing any good or leading anywhere? Yet Facebook has over 860 million active users every day, says the company’s latest reports, and there is a good chance your audience is active on the site right now. It seems almost ludicrous not to reach out to your audience and engage with them. Marketing automation takes the guesswork out of…
  • How to find guest blogging opportunities using Twitter and your competitors

    Felix Tarcomnicu
    8 Feb 2015 | 4:10 pm
    If you are serious about getting more traffic to your website, you have to consider a growth plan that includes both social media and SEO. Have you reached a point when nothing can help you scale your traffic further? Don’t worry, because I’m going to share with you a method I’ve been using for the last years, and it works like a charm. You can, of course, replicate this and never stop improving your traffic. This strategy involves finding guest blogging opportunities using social media and also spying your competitors link building campaigns. By posting articles on third party websites…
  • 7 Basic Twitter Marketing Rules We Tend to Always Forget

    Vinness Bilon
    4 Feb 2015 | 5:41 pm
    It is funny how we tend to overlook the basics—the forgotten keys, misplaced cell phones, and the umbrella on a rainy day. The same is true with Twitter marketing, sometimes we are bombarded with all the complicated rules and processes that we tend to overlook the basics.  We drill into coding and paid services in the hope of making it big in the Twitter world, when in fact, what could have helped our brand are just popping right beneath our noses. So let us review the 7 basics Twitter marketing rules that you should practice even before you jump into higher and more complex processes. 1.
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    Clear Sky SEO

  • Infographic | New Year, New SEO

    Lola Colums
    23 Feb 2015 | 8:09 am
    As we take the time to glance over the past year’s successes and failures of our business, and look for new opportunities to improve our businesses, SEO must not be ignored. The new year is the perfect time to adopt a new SEO strategy to help you get ahead and achieve your business goals. So how do you go about creating a new SEO strategy for your brand? The world of SEO is constantly changing, and Google makes up to 500 changes to their algorithms each year. Making sure you’re on top of all the latest trends and fads in SEO is crucial if you want to be successful in the online market. If…
  • Slideshow | Expert Tips for Small Business Content Marketing

    Lola Colums
    17 Feb 2015 | 1:55 pm
    If you own or manage a small business, you likely have your hands full and your desk cluttered with the daily on goings and responsibilities of your business.  No matter how busy you find yourself, it is essential that you make the time to keep up with your brand’s online presence. However, many business owners struggle with keeping up with the latest SEO trends and strategies. Creating a comprehensive SEO campaign that includes content marketing strategy is the best way to help your business stand out and get ahead of the competition. If you are looking for a way to get your business…
  • Is Your Small Business’s Web Design and Development Up to Date?

    Lola Colums
    2 Feb 2015 | 8:58 am
    In today’s world of commerce, if you don’t have a website, you may as well call it quits. This is particularly true for small businesses: if you’re not a household name, you must be willing to have a household Internet presence. Engaging in small business web development is not enough: you must also have a website that actively engages your users and potential customers. A website that is hard to navigate or out of date isn’t much better than no website at all. Fortunately, modernizing your website isn’t difficult. It all begins with knowing the signs, the signs that prove your web…
  • 4 Ways to Revamp Your Content Marketing Strategy in 2015

    Lola Colums
    30 Jan 2015 | 8:57 am
    If you are an online marketer, or business owner who manages your company’s content marketing strategy—the New Year is an excellent time to consider a few ways you can improve upon your current online success. What you want to look out for are areas to you can expand your attention, areas you should spend less attention—and the latest content marketing trends you should try. Below are four ways you can revamp your small business content marketing strategies in 2015. Content Distribution Should Be Increased The New Year is an excellent time to search for additional places to distribute…
  • Internet Marketing Trends to Lookout for in 2015

    Lola Colums
    26 Jan 2015 | 8:56 am
    Small businesses everywhere are searching for budget SEO services. If they’re not searching, they better start: SEO is still king of internet commerce. However, just because it’s king doesn’t mean its reign isn’t without alterations. In fact, 2015 will see SEO change, forcing those who engage in it to change as well. SEO Will Become More Technical The SEO technology will get even more technological in 2015. According to Forbes, SEO and content marketing – routinely used as interchangeable terms – will begin to separate from each other. SEO will start to encompass more technical…
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    Refresh World

  • Google to Shut Down Gtalk on February 16

    Deep Kumar
    10 Feb 2015 | 11:14 am
    Hii Everyone Today i am here with a sad news from Google that they shut down shut down the Gtalk on February 16 for Chrome hangout.Millions of users have been using Gtalk from long time and they feel comfortable with it.This is a sad news for all of Gtalk users,me to.But Google offer hangout for use in place of Gtalk,Hangout is the future of Google.Every Gtalk users feel sad by hear or see this news because Gtalk was an important or easy app for use.But after five days we don't able to use this app.Like all good things,Gtalk will become history,we all remember this useful app. Hangout is also…
  • Blogger Privacy And Pemissions

    Deep Kumar
    10 Jan 2015 | 11:17 pm
    Hii Everyone today i am here with my new post about Blogging.Blogging is an popular process in Today's world of internet.But their is so many techniques that makes the blogging more easy,simple,unique and private also.Today i will also discuss a technique that makes blogging private.Everyone know that our blog is by defaullt public,means anyone can read it on the internet.But if you want to make it private then blogger also provide this option for you.For this you can simply follow these steps:Step-1:-Login to your blogger account.Step-2:-Go to your blogger Dashboard > Settings >…
  • Post on Blogger By Simple Send An Email

    Deep Kumar
    3 Jan 2015 | 11:28 pm
    Hiii Welcome all of you my new blogger page "Blogging Techniques" .Today i am here with my new blog post that is on blogging.In early in the morning when i log on my blogger profile for posting a post then i found this amazing Blogging technique for post on blogger.By this simple technique we are able to post on blogger by only send an email to your blogger email.For this simply follow these steps:Step1-Login to your Blogger Account.Step2-Go to Your Blogger Dashboard  > Settings.Step3-In Settings click on Mobile and email.Step4-Click on Posting using email.Set you email address and…
  • Whatss App Start New Feature "Read Receipt"

    Deep Kumar
    7 Nov 2014 | 7:35 am
    Hii Everyone today i am again here with my new post.Last time i have discussed about Whatss App voice calling feature that will comes in next year.Today i talking about again world's famous messaging app Whatss App.In early morning when i open my whatss app i send a message to my friend and i found a blue tick marks sign next to message i was little confused.After i search on Google then i found that Whatss App add a new feature in their service that called "Read Receipt",this feature indicates every whatss app user that the recipient has seen the message or not.In earlier version of app it…
  • Whatss App Launch "Free Voice Call Feature" In 2015

    Deep Kumar
    1 Nov 2014 | 9:16 am
    Hii Everyone i am after a long time, today coming with my new post that is related with World's famous instant messaging app called "Whatss App".Last month a news come about Whatss app that Whatss app soon comes with new feature allowing users to be able to call for free but for now this facility will take time.The company says it plans to launch this feature has been postponed for some time.Whatss App says that company seeks to launch this feature at the end of this year  but now it will be presented in first quarter of 2015 because some of the company behind this technique is reported…
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    EPIC Creative

  • Tips to remember before starting a web design project

    23 Feb 2015 | 10:17 pm
    During a website design process it is very important to engage a SEO expert to guide you in making a webpage which is user friendly and as well as SEO friendly. There are so many things which are necessary to implement during the initial stage. Business owners sometimes make mistakes by waiting till their siteContinue reading →
  • Web Design Companies in Dubai are Growing Rapidly

    10 Feb 2015 | 2:37 am
    In Dubai, web design is one of the most demanding technologies. As the number of companies is increasing day by day. Each day many new businesses are setting up and a working website is the basic need of every business. It is considered the primary element whether you are a startup or an existing company.Continue reading →
  • How to become a web designer? Get Started Now

    4 Feb 2015 | 2:16 am
    If you are thinking to be a professional web designer and don’t know where to start then you are at the right place. Anyone who has passion for learning can become a web designer as it is not so much difficult but only needs hard work and efforts. A good web designer has technical knowledgeContinue reading →
  • 5 Tips to increase user engagement in your website

    29 Jan 2015 | 4:43 am
    A website’s primary purpose is to attract more customers and to increase sales. So if your website is missing something that is important to your customers then you can miss a lot of sales. So here we discuss what your customers can expect from your site: Why your customers can choose you why not others?Continue reading →
  • How to Determine the Cost of SEO- An Overview

    25 Jan 2015 | 10:32 pm
    The most frequently asked question about Search Engine Optimization? How much you charge for SEO services! The most important factor of any service is the cost associated with it and the same applies to SEO. As there is no fixed criteria to define how much a company should pay for the search engine optimization servicesContinue reading →
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    Six Degrees Digital Media

  • What Was New with Adwords in 2014

    13 Feb 2015 | 9:46 am
    With Google always releasing new features and running tests on AdWords, it can be a bit difficult to navigate. How can you know which features are best for your and your company? There are still a lot of great features from 2014 that you may not have heard about in the stampede of releases. Here’s what… The post What Was New with Adwords in 2014 appeared first on Six Degrees Digital Media.
  • The Good and the Bad: Duplicate Content in Local SEO

    4 Feb 2015 | 10:54 am
    We all know that some types of duplicate content are damaging to your rankings, while others aren’t too bad, or might be completely harmless. But which is which? We’ve got a list of those you should look out for, and those you won’t have to sweat. The Good: Duplicate Descriptions between Listings Website Content Cross-Posted… The post The Good and the Bad: Duplicate Content in Local SEO appeared first on Six Degrees Digital Media.
  • Start 2015 Off Right with 5 Steps

    30 Jan 2015 | 10:05 am
    Everyone wants to have that little boost in their business that gets them just that far ahead of the competition. But what can you do to get that one-up? Casie Gillette from Search Engine Land says, “We have to use our learnings and data to adjust our strategies and make the site better. So, as we… The post Start 2015 Off Right with 5 Steps appeared first on Six Degrees Digital Media.
  • Business Owners Beware of this Google Scam

    23 Jan 2015 | 10:04 am
    Seems like no place is safe anymore. There is always someone trying to make a fast buck and others who just seem to get their kicks from doing something “just because they can”. If you’ve gotten a postcard that “appears” to be from Google in the mail, think twice before acting on it. You might… The post Business Owners Beware of this Google Scam appeared first on Six Degrees Digital Media.
  • The Top 10 Google Takeaways from 2014

    16 Jan 2015 | 10:20 am
    Generally the end of one year and the beginning of a new one prompts reflection on what has transpired over the last 12 months. In normal every day life, up are likely to have had  some major and minor changes in your personal like.  When it comes to the online world, that’s an understatement. Between… The post The Top 10 Google Takeaways from 2014 appeared first on Six Degrees Digital Media.
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    First Page Ticket » SEO Blog, SEO News, SEO Tips, SEO Updates

  • Add a Human Face to your Brand for Attaining Higher Search Engine Ranking

    8 Feb 2015 | 11:23 pm
    The astronomical pace in which the SEO industry is evolving, playing the digital game got to be done with fairness, insight and proper planning. Search engine marketing and optimization is no longer about building links, but earning links. It’s time to say goodbye to spamming, link farming and the short-cut unethical route to push up your website higher in search engine ranking ladder. Are you a business merchant wishing for optimum level of visibility of your business, but you are confused as to whom to entrust the job with? Go browsing; find out a reputed SEO company USA armed with a pool…
  • Trends That Will Dominate the SEO Industry in 2015 – Part 2

    6 Jan 2015 | 3:23 am
    SEO Trends 2015, Part 2 2015 has finally arrived, and every industry is preparing to welcome the changes that will be spotted this year. Well, SEO and online marketing, being two of the most diverse fields of expertise, are expected to go through a lot of transitions in 2015. Businesses can explore their potential and reach their objectives by focusing on these two aspects of marketing. However, knowing what strategies will work this year, and what tactics will fail is crucial. In the previous blog, we had discussed about the top SEO trends that will most likely dominate the SEO industry this…
  • Trends That Will Dominate the SEO Industry in 2015

    30 Dec 2014 | 4:58 am
    SEO Trends 2015 As a professional in the field of search engine optimization, you must already know how diverse this field is. The basic rules keep changing every now and then with every little update of the search engine’s algorithm. So experts need to redefine their strategies and come up with new tactics more often than one might think. In order to stay at the top of your game, you would first need to know which strategies will work in the upcoming year and which ones will not. So, before you sit down with your team and discuss the SEO plan for 2015, make sure you take a look at the top…
  • Facebook Graph Search Update on Mobile – Find Posts Using Keywords

    10 Dec 2014 | 6:07 am
    Do you wish finding people and posts on Facebook were easier? Well, with the launch keyword search, the popular social media network is finally getting serious about search. Nearly two years ago, the “My friends who…” semantic was released, and that made finding people, photos and places easier. And now about 2 years later, Graph Search is being made available on iOS. The new Graph Search feature allows users to dredge up the old News Feed posts made by friends. Rousseau Kazi, product manager at Facebook, has revealed that users can now rediscover experiences, thoughts, and memories…
  • The Internet Marketing Domain Has A Lot To Offer: Are Small Business Owners Listening?

    7 Nov 2014 | 9:15 am
    This is 2014 and the first word that ticks you is ‘technology’, roaring high in every domain. Are you in the lookout to make your small scale business blanket your target market; maximize its reach towards its target audience? As a small scale business owner, it is not only the dearth of budget which should make you hit the ‘panic’ button.  It is not only your budget that can determine your business success, get your marketing brain at work, which will let the marketing superhero to come out and make things work for you! Start with research When you have decided your area of…
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    CallRail » Blog

  • Evolve Vacation Rental Network Transforms Market Insight through CallRail

    Erica Campbell
    10 Feb 2015 | 1:21 pm
    Evolve Vacation Rental Network redefines vacation rental management, providing marketing, booking and support services to help homeowners get their homes rented without the high commissions of traditional management firms. But CallRail redefined how this organization viewed its customer acquisition strategy, after the firm used the technology to discover a significant recent shift in conversions driven from mobile sources versus online. The Challenge Evolve needed more visibility into the performance of their marketing. Originally, they were not tracking the source of leads that were coming…
  • As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics

    Erica Campbell
    30 Jan 2015 | 10:09 am
    They don’t have time. They’re usually fulfilling more than one role at their company. They know marketing is important and they’re bombarded, everyday, with solicitations from multiple vendors. The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service. These salespeople have good reason to be hounding SMBs — all indications point to the fact that SMBs are finally opening their wallets to pay for online marketing. BIA/Kelsey predicts that 2015 will be a banner year for local media…
  • Andy Powell Featured in AJC Profile: Fayette entrepreneur finds fast lane on Web

    Erica Campbell
    29 Jan 2015 | 8:06 am
    Andy Powell launched a successful little business when he was 14. And for much of his life he worried he’d never be able to top it. As an adult he wanted to launch a real business. But life got busy. He and his wife were expecting a baby. At such a time, could he quit his day job for a dream? Yup. Powell, now 30 and living in Fayetteville, founded two new businesses. His wife runs one: i85media, which includes BimmerShops and other online directories of European auto repair shops. He heads the other: Midtown-based CallRail, which helps thousands of businesses track which advertising drives…
  • Record Outbound Calls with Your Tracking Numbers

    Erica Campbell
    23 Jan 2015 | 12:24 pm
    Last June, we introduced Outbound Call Tracking, enabling you to quickly respond to inbound phone leads using your tracking phone numbers. Now, we’re giving you even deeper insight into those outbound calls, allowing you to better monitor your lead follow up process with Outbound Call Recording. Get Full Circle Quality Assurance Outbound call recording means you’ll no longer be in the dark on how outbound calls are handled by your support and sales teams. You can use your call tracking phone numbers to place outbound calls to any phone number – so whether your following up…
  • Send Outbound Texts with Your Tracking Numbers

    Erica Campbell
    14 Jan 2015 | 7:14 pm
    Last May, we introduced the ability to receive and reply to text messages through your CallRail dashboard. Now, with our updated text messaging feature, you can initiate text messages using any of your tracking phone numbers. Start Sending SMS Messages Click the ‘bolt’ icon to go to the ‘Real Time Interactions’ section of the dashboard, then go to ‘Texts’ to access your SMS Messages. Choose the company you’d like to send a message from, then click the ‘Send a Text Message‘ button under the company and numbers drop down. This will…
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    Broke Bloke Blogs

  • John Paul Aguiar’s First Year of Blogging

    Broke Bloke
    24 Feb 2015 | 9:54 pm
    First Year of Blogging is a series of interviews with top bloggers around the globe in various niche markets. As the title suggests these interviews looks back on the blogger’s first year experience and what it was like, what they went through and what advice they can offer new bloggers and bloggers in their first […]
  • How to Generate Revenue Using the Blog Sales Funnel

    Broke Bloke
    24 Feb 2015 | 4:02 am
    We’ve all struggled to make money from our blogs at some point, and every wannabe online marker has a bag of tricks they’re eager to try. Behind every successful blogger, there is a much more complex structure that’s the key to their success but hidden from your view. Its what business refer to as the […]
  • Ramsay a.k.a The Blog Tyrant’s First Year Of Blogging

    Broke Bloke
    22 Feb 2015 | 10:00 pm
    First Year of Blogging is a series of interviews with top bloggers around the globe in various niche markets. As the title suggests these interviews looks back on the blogger’s first year experience and what it was like, what they went through and what advice they can offer new bloggers and bloggers in their first […]
  • 9 Strategies to Increase Visitor Engagement On Blogs

    Broke Bloke
    21 Feb 2015 | 9:24 pm
    Do you know that there are 9 things that you can do to engage the visitors to your blog so that they stay longer? Remember blog bounce rate has an impact on search rankings. Keeping the visitor engaged will keep them longer on the blog. We’ve all struggled to keep the visitor to our sites […]
  • Build a Healthy Backlink Strategy With Content Curating Tools

    Broke Bloke
    20 Feb 2015 | 8:42 pm
    Did you know that you can use content curation tools to build backlinks? SEO’s give a lot of importance to to these tools, as they have the power of both magnifying your reach and also building deep links as other subscribe to your paper. Bloggers need to give more importance to these tools to improve […]
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    Chou Projects

  • Authority Site 2015: Plans for Online Marketing

    Jacky Chou
    18 Feb 2015 | 1:55 am
    I am writing this update because after a year of researching and testing out various methods online I have finally made my first 100 US dollars online. With that said 60 of the 100 was in the last 15 days. Are there tricks to online marketing? In short, no, especially not in what I am specializing in. Since Google’s Penguin update there are no longer shortcuts in SEO, content reigns supreme. In the following post, I will highlight my plans for launching an authority site and my other online marketing endeavours. Authority Site First off, to the people who are new to SEO they will most…
  • DuckDuckGo Startup Profile

    Jacky Chou
    29 Jan 2015 | 6:18 am
    DuckDuckGo an Internet search engine founded in Philadelphia in 2008 plans to go up against the Google empire, boasting unpersonalised search results and user privacy. Back in 2008, everyone thought Gabriel Weinberg was crazy to even dream of competing with Google, Yahoo and Bing; DuckDuckGo is now hitting the ground running, and here’s why.   It started off as self funded by the founder, now the search engine is supported through advertisements. Simply take a look at the chart and the growth is very evident, this data is retrieved from DuckDuckGo’s site. When did people care…
  • How to Write a SEO-Friendly Blog Post 2015

    Jacky Chou
    28 Jan 2015 | 4:58 am
    How does one write a SEO friendly blog that will keep potential readers coming back and search engines ‘crawling’ back?Get it? Because Googlebot crawls! Okay enough of the non-sense, here are some things I have learned in 2015(Post Penguin). 1. Long-tail Keyword Research After extensive trial and error I have learned that before you put your pen on your paper(or fingers on your keyboard) you should decide which keywords you want to focus on. I personally use Google’s Keyword Planner and so does just about everyone else on the internet. Contrary to intuition it is very…
  • Easy Ways To Monetize The Blog You Already Have

    Jacky Chou
    15 Jan 2015 | 2:55 am
    The Internet has made big changes as to the ways people can communicate with others. Blogs serve as a way for people to offer their thoughts on various topics and develop a group of people who are interested in what they have to say. If this seems like something that is interesting to you then keep on reading and see how blogging can change your life. Forbes noted that Technorati has 1.3 million blogs as of February 22, 2014. Do not overuse Adsense ads, plug-ins, images or keywords. If you do, search engines will flag you and will not list you in their results. Make sure to write naturally in…
  • 10 HTML Formatting Tips for SEO

    Jacky Chou
    11 Dec 2014 | 3:13 am
    These tips are a bit more technical and are meant for people who already have read this and this. 1. Meta Title Should contain the main keyword for the page, followed by a brief description of the page content Should be less than 65 characters Avoid using stop words such as: a, am, an, and, are, as, at, be, by, com, de, en, for, from, how, in, is, it, la, of, on, or, that, the, this, to, was, what, when, where, who, will, with, www, we, you, your, me, mine, my, i Your title tag should also be limited to the use of alphanumeric characters, hyphens, and commas 2. Meta Description Should…
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  • SEO Case Studies Actually Worth Resharing

    3 Feb 2015 | 6:59 pm
    1. Page 4 to Page 1 with hard work. Firstly, we changed duplicate content. There were a lot of reciprocated links that did not relate to the industry. Some of them were low quality. We asked the client to clean the pages of all such irrelevant links. We then started building links through advanced techniques like article submission, press release submission, directory submission, blog posts links and more. In the meantime, since the website had cleaned pages, we requested Google to reconsider the website for deep crawl. A few months after the request was sent, Google reconsidered the…
  • 4 Easy To Do Yourself but Proven SEO Back Linking Case Studies

    28 Dec 2014 | 8:54 am
    Learn by the SEO facts and digital marketing stats. Read below and learn 4 case studies that helped online marketers generate traffic online. 1. Back linking through 10 High PR sites and using Google's own property. 2. Building links through smart and effective outreach using Buzzstream. 3. 4 Simple Ways to Spread the word (Social Media, Curation, Syndication & Social Bookmarks) 4. Making other sites thinking you are helping them.  Let's start with #1 above and cut to the chase. What are the sites with high PR that we can link from.…
  • How to Increase Your Domain Authority & Page Authority?

    18 Oct 2014 | 6:31 am
    Factors Seen throughout All SEO Case Studies on Increasing Your Domain & Page Authority ·         On Site Optimization ·         Blogging ·         Quality Engaging Content ·         Use Social ·         Quality of Backlinks ·         Inner Linking ·         People…
  • 8 Linking Facts & Strategies to Improve Your SEO Immediately

    29 Sep 2014 | 7:37 pm
    1. Finally proven: What is more important...Link Quality or Quantity?  Although more backlinks used to mean higher rankings, it’s not necessarily the case anymore. These days, you’ll notice new sites with only a handful of links outranking old authoritative sites. Why? Because their backlinks are more relevant. With Google’s Penguin algorithm update, relevancy of the links is more important than their quantity. Just look at the example below. I Googled the phrase “business credit cards.” As you can see, Nerd Wallet outranks Chase and American…
  • SEO Ranking Factors

    24 Sep 2014 | 7:45 pm
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    Ethical SEO Consulting

  • Google My Business Update: Enhanced Photos

    Casey Meraz
    24 Feb 2015 | 11:29 am
    One thing that is certain in local search is change. Today I noticed on the Local Search Forum that Google Upgraded their My Business page in the photos department. From […] The post Google My Business Update: Enhanced Photos appeared first on Ethical SEO Consulting.
  • SEO For Realtors in 2015: Where You Should Be Focusing

    Casey Meraz
    9 Feb 2015 | 11:22 pm
    Recently I have been traveling quite a bit speaking at different events across the country to present a variety of marketing topics. One of the more recent events took place […] The post SEO For Realtors in 2015: Where You Should Be Focusing appeared first on Ethical SEO Consulting.
  • Spammers Keep Spamming Local Listings

    Casey Meraz
    11 Dec 2014 | 7:13 pm
    Warning: This is mostly just a rant If there is one thing I’ve learned over and over again in SEO it’s that spammers will keep on spamming. Back in July […] The post Spammers Keep Spamming Local Listings appeared first on Ethical SEO Consulting.
  • Easily Create a Google Webmaster Tools Disavow File

    26 Nov 2014 | 1:56 pm
    It has come to my attention recently that some business owners and webmasters have a hard time creating and properly formatting a disavow file for Google. To help I wanted […] The post Easily Create a Google Webmaster Tools Disavow File appeared first on Ethical SEO Consulting.
  • Evergreen Web Content: What It Is, and How to Win

    Matt Green
    20 Nov 2014 | 1:32 pm
    One of the questions that we hear a ton from webmasters at our SEO meetup group is about evergreen content and where it should live within their site’s architecture. Time […] The post Evergreen Web Content: What It Is, and How to Win appeared first on Ethical SEO Consulting.
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    Voted #1 SEO Company in Miami || Webris || Ryan Stewart

  • 50+ Digital Marketing KPIs – Analytics Demystified

    Ryan Stewart
    26 Feb 2015 | 7:50 am
    I build a lot of web analytics measurement plans for my clients. With no two websites the same, I need a multitude of KPIs to measure their goals. Over the years I’ve been writing these KPIs down in a matrix to reference for future plans. I decided to let that matrix live in this post. This is my list of kick ass web analytics KPIs. **NOTE: I’ve also included the Google Analytics reports, segments and dimensions to view the KPI. For most KPIs, there are multiple reports, segments and dimensions you can use to pull the data. The ones I’ve listed are my personal preference.**…
  • How to Drive 10,000 Monthly Visits Using Quora

    Ryan Stewart
    21 Feb 2015 | 12:22 pm
    How would you like an additional 10,000 hits to your website this month? I’m going to show you a web hack that can drive that traffic using Quora. Below is a screenshot I took two days ago from my Google Analytics account. After just one post on Quora I was able to drive over 100 visits. It took a total of 5 minutes of my time and it’s highly scalable – you can easily turn 100 visits into 10,000. How did I do it? Read on, I’ll tell you step by step. What is Quora and Why Do You Need It? Quora is a website where users post questions via Threads and other Quora…
  • 4 Methods to Create Website Silos for SEO

    Ryan Stewart
    19 Feb 2015 | 9:27 am
    Architecture Silos – Internal Link Silos Are you struggling to get content on your website indexed by search engines? Are you stuck on the 2nd or 3rd page on Google? Do you have questions about how to structure your website’s content for SEO optimization? If you answered yes to any of these questions, you should consider setting up silos on your website. Silos are content taxonomies and linking structures that are solutions to the problems listed above. The infographic below demonstrates exactly how to set up both organizational silos and internal linking silos for search…
  • Google Analytics: Turning Events into Goals

    Ryan Stewart
    16 Feb 2015 | 8:39 pm
    There are certain actions on your website that Google Analytics’ Goals cannot tracked. Typically, these actions take place independently of a page load. A few examples are: Flash Document downloads AJAX elements Web forms (that remain on the same page when submit) These actions need to be tracked as Events. Events are an important feature of Google Analytics because they let us track key user actions on our site. However, the reporting of Events is limited. When you’re using Events to track form conversions, they don’t get the job done. That’s why Google allows you to…
  • List of Miami’s Best Business Networking Events

    Ryan Stewart
    16 Feb 2015 | 9:47 am
    As a Miami business owner it’s important for me to network with the local community. While I specialize in Internet marketing services I see tremendous value in offline marketing – specifically, networking events. Finding a good networking event is tough – especially in South Florida. I generally have to go to about 50 bad events to find 1 good one. To save you the time, I put together a list of the top Miami based business networking events that I attended this past year. BNI Miami Link: Location: Varies depending on your chapter Cost: Initiation fee + monthly…
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    Search Factory

  • Digital Weekly Wrap-up – 27th of February 2015

    The Search Factory Team
    26 Feb 2015 | 5:16 pm
    Here is the latest Industry Wrap-up from Search Factory. In case you didn’t know, every Friday we release a summary post with all of the latest and greatest news of the last week in digital marketing. This includes SEM, SEO and social media marketing. If you have any other news you’d like to share, make sure you leave a comment! WHAT’S NEW IN SEM THIS WEEK? Title: Is this the End of Call Extensions? Google has launched call only ads for AdWords. These ads will show your business phone number within the ad and when clicked, result in a call. Unlike mobile preference ads, however, this ad…
  • Lead Generation – Online and Offline

    Rob Lowe
    25 Feb 2015 | 10:54 pm
    These days it’s much harder to generate new business for the enterprising sales guru or Business Development Manager, and for companies that need to drive sales in the marketplace there are fewer referrals.  Business networking is hard work. Relationship building takes time and sometimes time is a luxury that the business doesn’t have – maybe they have employed a new sales team member and need to get hot qualified leads to get some quick traction. This is where online lead generation kicks in. Someone searching online for a service or product generally has a hot, burning…
  • Setting Up Your Google Shopping for Success- 3 Quick Tips

    Matthew Sauer
    22 Feb 2015 | 8:12 pm
    Google Shopping is a must for any online e-commerce brand. If you’re not using Google Shopping as part of your e-com strategy, you need to get on board now! For those unfamiliar with Google Shopping, here is a quick run down: Google Shopping allows you to promote your websites product inventory through Merchant Centre and AdWords across the Google Network. A big advantage of using Google Shopping is that you can potentially show up to three or more times in the Search Engine Results Page (SERP). That is, you can show for a text ad in the paid search results, organically and also within the…
  • The Weekly Digital Wrap-up – Friday the 20th of February

    Josiah Mace
    19 Feb 2015 | 7:21 pm
    Welcome to this week’s digital industry wrap up! In case you didn’t know, every Friday we release a summary post of all that is recent and newsworthy in the world of digital marketing – including SEM, SEO and social media marketing. Here is the latest from around the web, as collected by the Search Factory staff. WHAT’S NEW IN SEM THIS WEEK? Title: Are we getting an AdWords App? Google has launched an Android App for advertisers to manage their AdWords campaigns. The App is only available in Canada currently, but Google promises to expand support to other countries soon. This is…
  • Creating Quality Remarketing Lists – #SFGettingSmarter

    Milos Mrkaja
    18 Feb 2015 | 4:42 pm
    In this weeks #SFGettingSmarter session, Milos discusses creating quality remarketing lists. Milos stresses that remarketing shouldn’t be limited to just targeting all users. Remarketing can enable advertisers to achieve a variety of goals including re-engaging visitors who didn’t convert, up-selling or cross-selling to current customers and even reaching customers within a certain time period after their initial purchase. In this post we’ve summarised the main points for you, but do make sure you watch the video below for the full session: Creating a quality remarketing…
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    Crush Local SEO

  • Local Citations: A Step by Step Guide

    23 Feb 2015 | 2:50 pm
    Research shows that a a large percentage of local buyers use local search to find businesses around them they are in the market for in order to read local reviews from their friends and neighbors. Upon reading favorable reviews, the purchase, sale or transaction is made in person. This is why local citations are so important.  The more places you have your business correctly listed and available to review online, the better your rankings are plus the higher chance your customers will read and leave reviews for your business. While there are many ways to rank higher in search engines,…
  • Local Reviews Drive Local Rankings. But How to Get Them?

    15 Feb 2015 | 3:00 pm
    How To Get More Local Reviews From Customers When you own a local business, you know that online local reviews matter a lot. From Healthgrades to Yelp, Trustpilot to Angie’s List, millions of people are sharing their experiences on everything, and what they say definitely has an impact. These days, it’s important to get local revies as they can shape your business far more than a paid online Ad. According to a recent Zendesk survey, 93 percent of participants were of the opinion that positive reviews definitely influenced their buying decision, and 78 percent said their decision was…
  • How to Improve SEO with Website Images

    31 Oct 2014 | 7:59 am
    How to Improve SEO with Website Images If you post images on your website but you don’t use them for search engine optimization, you are missing out on an important opportunity. Images are an increasingly neglected aspect of website development, but your local seo service knows they can be used to increase your search engine ranking. Use High Quality Images Optimize to load quickly Add keyword rich ALT tags and Call to Action Title tags Add “alt” tags to your images. The first step is to create “alt” tags for your images. These are words or sentences that appear…
  • First 3 Steps to a Successful Local SEO Program

    23 Sep 2014 | 8:31 pm
    When starting a local seo program, its often overwhelming to take that first step. It’s important to stay organized and neat so you can refer back to past work, be sure not to duplicate work both for your rankings and sanity, and a myriad of other benefits. Staying organized is the theme of this post, and we will discuss the first three steps to a successful Local SEO program below to accomplish our theme. Our First Step: Create your data depositories When starting a local SEO campaign you need to be prepared to have a lot of files to store and data to record. Let’s make it easy…
  • Get More Visitors To Your Website With These Search Engine Optimization Tips

    8 Mar 2014 | 2:41 pm
      You want information about local search engine optimization and you would like to have it in a easy to understand format. If this is the case, this article will be perfect for you. We will lay out some of the most important tips and guidelines, in a way that you can quickly digest. To know where you stand with your particular niche market, you should check on your page rank at least once a week. By checking your rank, you will find out varying information about how competitors are finding you and you will also realize what you need to do in order to shoot up in the rankings. Your goal…
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    SEO Ground

  • Key to Get Fame on Facebook

    26 Feb 2015 | 11:55 am
    Facebook is platform that getting famous day by day and more and more profile created daily, in millions of account where you are. So how you get famous on Facebook it is not a very easy and also not a very hard. Giving attention pay your time and you get fame.Here are some tips that you can fallow and get an active account on Facebook.....Use link posts to drive people to your websiteLinks are always help full and they give you a good response and live long. A URL or a website or a blog have include itself  what people wants it have image can have videos and also an informative text.
  • Tip to Get Traffic from Twitter

    25 Feb 2015 | 12:08 pm
    There is lots of confusion about getting traffic from twitter. People think that it is not easy to getting traffic from twitter. But it is not true and I am not agreeing that twitter not drive to traffic to your site. Many of us enjoy on twitter and also some are earn from twitter also. As the same as Facebook and Google + ,Twitter is much more interesting. With the help of twitter people who use it get write audience to their blog and web site.Here some tips that you can use to improve your Twitter account and increase traffic to your blog or website.Driving Traffic From Twitter To Your…
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    25 Feb 2015 | 12:08 am
  • Tips and Tricks for Social Media Promotion

    24 Feb 2015 | 4:08 am
    Social media is one of the best platform that help to grow a business and get promote. There are many platform that help to promote a website all social media sites have its own value they all are have different way to explore your business. With a lot of variation social media sites have some similarities and these similarities help to understand them together and give a same idea to work on them in same manner. Best time to share your postAs for promotion on social network there is no any exact time, but there are some time period that are good for different social platform …. For Google+…
  • Top Blog Directory List To Submit Your Blog

    11 Feb 2015 | 11:47 pm
    Everyone wants to convey their blog much more audience. There are many ways to convey your blog and get traffic to your blog, one of them is blog directory submission that is not only provide you a quality back link but also offer a relevant visitor on your blog, the visitor you get from the directory are completely new. A blog directory is a highly targeted traffic place. Here I offer a blog directory list that is manually verified by @Sharatnik. You can share your blog in these blog directories.Here is the list of verified blog directories where you can submit your blog.Before going to…
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    SEO Ground

  • Key to Get Fame on Facebook

    26 Feb 2015 | 11:55 am
    Facebook is platform that getting famous day by day and more and more profile created daily, in millions of account where you are. So how you get famous on Facebook it is not a very easy and also not a very hard. Giving attention pay your time and you get fame.Here are some tips that you can fallow and get an active account on Facebook.....Use link posts to drive people to your websiteLinks are always help full and they give you a good response and live long. A URL or a website or a blog have include itself  what people wants it have image can have videos and also an informative text.
  • Tip to Get Traffic from Twitter

    25 Feb 2015 | 12:08 pm
    There is lots of confusion about getting traffic from twitter. People think that it is not easy to getting traffic from twitter. But it is not true and I am not agreeing that twitter not drive to traffic to your site. Many of us enjoy on twitter and also some are earn from twitter also. As the same as Facebook and Google + ,Twitter is much more interesting. With the help of twitter people who use it get write audience to their blog and web site.Here some tips that you can use to improve your Twitter account and increase traffic to your blog or website.Driving Traffic From Twitter To Your…
  • technoratimedia_sv_12b69.txt

    25 Feb 2015 | 12:08 am
  • Tips and Tricks for Social Media Promotion

    24 Feb 2015 | 4:08 am
    Social media is one of the best platform that help to grow a business and get promote. There are many platform that help to promote a website all social media sites have its own value they all are have different way to explore your business. With a lot of variation social media sites have some similarities and these similarities help to understand them together and give a same idea to work on them in same manner. Best time to share your postAs for promotion on social network there is no any exact time, but there are some time period that are good for different social platform …. For Google+…
  • Top Blog Directory List To Submit Your Blog

    11 Feb 2015 | 11:47 pm
    Everyone wants to convey their blog much more audience. There are many ways to convey your blog and get traffic to your blog, one of them is blog directory submission that is not only provide you a quality back link but also offer a relevant visitor on your blog, the visitor you get from the directory are completely new. A blog directory is a highly targeted traffic place. Here I offer a blog directory list that is manually verified by @Sharatnik. You can share your blog in these blog directories.Here is the list of verified blog directories where you can submit your blog.Before going to…
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