SEO (Search Engine Optimization)

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  • SEO 101: What is Semantic Search and Why Should I Care? by @sergio_redondo

    Search Engine Journal
    Sergio Redondo
    22 Nov 2014 | 6:39 am
    Search is changing. David Amerland begins with this sentence in the foreword of his book Google Semantic Search. If you are a long time user of the Internet and, more specifically, the search engines, you can see how the way we look for information has changed over the past few years. We are at a moment in which semantic search, the ability to put typed searches into context, represents the most accurate option for granting answers. However, before we delve into this new type of search is appropriate to stop and ask the question: What has motivated our change when searching […]The post SEO…
  • Europeans Have Authority To Seek Google Break Up Though Unlikely To Do So

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Greg Sterling
    23 Nov 2014 | 7:43 am
    Break Google up. That’s the thrust of a “non-binding” resolution the European Parliament is expected to adopt at some point in the near future, according to a report on Friday from Reuters. The recommendation is likely to be to separate Google’s search engine from the rest... Please visit Search Engine Land for the full article.
  • VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

    ClickZ News
    21 Nov 2014 | 12:57 pm
    In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media.
  • How Social Media Changed SEO And Why Your Business Can’t Thrive Without It by @stoneyd

    Search Engine Journal
    Stoney G deGeyter
    23 Nov 2014 | 7:45 am
    Many people ask the question, “Is social media necessary to get good search engine rankings?” In my opinion, they are starting with the wrong question. I think the die has already been cast on the importance of social media and whether or not it should be an integral part of SEO. (It should.) The real question is, “Can SEO thrive without social media?” To that, I firmly believe the answer is “No”. Not today, and not for as long as social media continues to play a role in shaping society. Until the great EMP hits, I don’t see social media losing […]The post How Social Media…
  • The All-In-One Mobile SEO & Design Checklist

    Bruce Clay, Inc. Blog
    Chelsea Adams
    29 Oct 2014 | 12:39 pm
    The All-In-One Mobile SEO & Design Checklist was originally published on, home of expert search engine optimization tips. On the Google Developers website, Google calls mobile optimization “a critical part of website management,” and dedicates an entire in-depth section of the site to helping webmasters build smartphone-optimized websites. Mobile matters. And if Google calls it a “critical part of website management,” it’s safe to say it really matters. Consider this checklist a mobile SEO good-to-great resource. If you’re already on-board and optimizing for…
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    Moz Blog

  • How Can the Value of Top-of-Funnel Channels be Measured - Whiteboard Friday

    20 Nov 2014 | 4:18 pm
    Posted by randfish Rand has talked many times about what he calls "serendipitous marketing," where the work we do at the top of the funnel can take winding and often unexpected paths to conversions. One of the most common questions about content marketing, public relations, and other top-of-funnel efforts is how to prove their value. In today's Whiteboard Friday, Rand offers up three ways you can attempt those measurements, along with a bit of perspective you can bring to your clients and higher-ups. For reference, here's a still of this week's whiteboard!Video transcription Howdy, Moz…
  • Conquer Your Competition with these Three Moz Tools - Next Level

    19 Nov 2014 | 4:15 pm
    Posted by EllieWilkinson Welcome to the second edition of Next Level! In the first Next Level blog post, the Success Team and Help Team here at Moz created 10 video walkthroughs to help you "power up" your knowledge of the Moz tools. We're continuing the educational series with a new video and a workflow showing you how to take on your competitors using Moz. Read on and level up! For SEOs, the battle to rank highest in the search results often comes down to survival of the fittest. But if you know how to size up your competition, you can gain the upper hand and become king of the jungle! Come…
  • Illustrated Guide to Advanced On-Page Topic Targeting for SEO

    17 Nov 2014 | 3:30 pm
    Posted by Cyrus-Shepard Topic n. A subject or theme of a webpage, section, or site. Several SEOs have recently written about topic modeling and advanced on-page optimization. A few of note: Rand Fishkin's What SEOs Need to Know About Topic Modeling & Semantic Connectivity Bill Sebald's How To Work Relationships and Concepts Into Your Copy My own More than Keywords: 7 Advanced Concepts of On-page SEO The concepts themselves are dizzying: LDA, co-occurrence, and entity salience, to name only a few. The question is "How can I easily incorporate these techniques into my content for higher…
  • The Coming Integration of PR and SEO

    16 Nov 2014 | 2:57 pm
    Posted by SamuelScottThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.) Following the positive response to the post, Moz invited me to…
  • Be Intentional about Your Content & SEO Goals or Face Certain Failure - Whiteboard Friday

    13 Nov 2014 | 4:16 pm
    Posted by randfish We're seeing more and more companies investing in content marketing, and that's a great thing. Many of them, however, are putting less thought than they should into the specific goals behind the content they produce. In today's Whiteboard Friday, Rand covers examples of goals for targeting different kinds of people, from those who merely stumbled upon your site to those who are strongly considering becoming customers. For reference, here's a still of this week's whiteboard!Video transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week…
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    SEO Book

  • Mozilla Firefox Dumps Google in Favor of Yahoo! Search

    Aaron Wall
    19 Nov 2014 | 4:03 pm
    Firefox users conduct over 100 billion searches per year & starting in December Yahoo! will be the default search choice in the US, under a new 5 year agreement. Google has been the Firefox global search default since 2004. Our agreement came up for renewal this year, and we took this as an opportunity to review our competitive strategy and explore our options. In evaluating our search partnerships, our primary consideration was to ensure our strategy aligned with our values of choice and independence, and positions us to innovate and advance our mission in ways that best serve our users…
  • Peak Google? Not Even Close

    Aaron Wall
    16 Nov 2014 | 7:57 am
    Search vs Native Ads Google owns search, but are they a one trick pony? A couple weeks ago Ben Thompson published an interesting article suggesting Google may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than online search ads. According to Forrester, in a couple years digital ad spend will overtake TV ad spend. In spite of the rise of sponsored content, native isn't even broken out as a category. Part of the issue with native advertising is it can be blurry to break out some of it. Some of it is obvious, but falls into multiple categories, like video…
  • How Does Yahoo! Increase Search Ad Clicks?

    Aaron Wall
    11 Nov 2014 | 5:57 am
    One wonders how Yahoo Search revenues keep growing even as Yahoo's search marketshare is in perpetual decline. Then one looks at a Yahoo SERP and quickly understands what is going on. Here's a Yahoo SERP test I saw this morning I sometimes play a "spot the difference" game with my wife. She's far better at it than I am, but even to a blind man like me there are about a half-dozen enhancements to the above search results to juice ad clicks. Some of them are hard to notice unless you interact with the page, but here's a few of them I noticed... Yahoo Ads Yahoo Organic Results Placement top of…
  • Google SEO Services (BETA)

    Aaron Wall
    11 Nov 2014 | 5:57 am
    When Google acquired DoubleClick Larry Page wanted to keep the Performics division offering SEM & SEO services just to see what would happen. Other Google executives realized the absurd conflict of interest and potential anti trust issues, so they overrode ambitious Larry: "He wanted to see how those things work. He wanted to experiment." Webmasters have grown tired of Google's duplicity as the search ecosystem shifts to pay to play, or go away. @davidiwanow I understand the problem, just not the complaints. Google won. Find another oppty, or pay Google. Simple.— john andrews…
  • Use Verticals To Increase Reach

    22 Oct 2014 | 5:55 am
    In the last post, we looked at how SEO has always been changing, but one thing remains constant - the quest for information. Given people will always be on a quest for information, and given there is no shortage of information, but there is limited time, then there will always be a marketing imperative to get your information seen either ahead of the competition, or in places where the competition haven’t yet targeted. Channels My take on SEO is broad because I’m concerned with the marketing potential of the search process, rather than just the behaviour of the Google search engine. We…
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    Search Engine Journal

  • How Social Media Changed SEO And Why Your Business Can’t Thrive Without It by @stoneyd

    Stoney G deGeyter
    23 Nov 2014 | 7:45 am
    Many people ask the question, “Is social media necessary to get good search engine rankings?” In my opinion, they are starting with the wrong question. I think the die has already been cast on the importance of social media and whether or not it should be an integral part of SEO. (It should.) The real question is, “Can SEO thrive without social media?” To that, I firmly believe the answer is “No”. Not today, and not for as long as social media continues to play a role in shaping society. Until the great EMP hits, I don’t see social media losing […]The post How Social Media…
  • SEO 101: What is Semantic Search and Why Should I Care? by @sergio_redondo

    Sergio Redondo
    22 Nov 2014 | 6:39 am
    Search is changing. David Amerland begins with this sentence in the foreword of his book Google Semantic Search. If you are a long time user of the Internet and, more specifically, the search engines, you can see how the way we look for information has changed over the past few years. We are at a moment in which semantic search, the ability to put typed searches into context, represents the most accurate option for granting answers. However, before we delve into this new type of search is appropriate to stop and ask the question: What has motivated our change when searching […]The post SEO…
  • Facebook Releases Quarlerly Highlights, Continues To See Growth In Active Users by @mattsouthern

    Matt Southern
    21 Nov 2014 | 5:27 pm
    Facebook, as a public company, reports every quarter on the state of its business. This week it released its highlights for the third quarter of 2014, with numbers that are more than likely to please stockholders. Growth In Active Users There was growth in active users reported across the board. Daily active users (DAUs), as of September 2014, were an average of 864 million which is an increase of 19% year over year. Mobile DAUs saw even more growth, with an average of 703 million as of September 2014, which accounted for an increase of 39% year over year. Monthly […]The post Facebook…
  • European Parliament To Call For Separation Of Google Search From Other Services by @mattsouthern

    Matt Southern
    21 Nov 2014 | 5:04 pm
    According to a report released today, the European Parliament is reportedly calling for Google separate search from the rest of its service offerings. The motion specifically calls for an “unbundling” of Google’s search engine from its other services as a way to curb Google’s dominance. This is being supported by Europe’s two main political parties, the European People’s Party and the Socialists. This motion originated from concerns that Google’s tremendous reach has the potential to stifle competition. However, the European Parliament doesn’t have the power to break up…
  • What Mic Do I Need For a Professional Podcast? 10 of The Best Podcasting Microphones by @albertcostill

    Albert Costill
    21 Nov 2014 | 8:54 am
    One of the most important decisions that you’ll make as a podcaster is the microphone that you’ll be using. After all, you want your podcast to come across to listeners as a credible and professional – which you can’t accomplish if you’re using a subpar microphone.  Your podcast needs a professional sound.  Yes, listeners know! That’s not to say that cheaper options, such as that generic headset microphone you’ve used for Skype, can’t handle the job if you’re in a pitch, it just means that you get what you pay for. So, what mics should you be using if you […]The post…
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    Bruce Clay, Inc. Blog

  • ‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA

    Virginia Nussey
    20 Nov 2014 | 12:02 pm
    ‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA was originally published on, home of expert search engine optimization tips. “In our industry, if you can’t adapt, you lose.” Bruce Clay was the guest on an HOA yesterday that one commenter called “Absolutely the best HOA I have heard all year about #SEO.” That link will bring you to our recap and top takeaways from Bruce’s video chat with Ben Fisher and Stephan Hovnanian. Replay the HOA on YouTube, and click through for a time-stamped play-by-play in the description…
  • Is SEO Worth It? 7 ‘Bruce-isms’ to Make the Case to Management

    Kristi Kellogg
    13 Nov 2014 | 8:00 am
    Is SEO Worth It? 7 ‘Bruce-isms’ to Make the Case to Management was originally published on, home of expert search engine optimization tips. Bruce Clay is the president of Bruce Clay, Inc., an industry leader and SEO lifetime achievement award recipient. In his nearly two-decade SEO career, he’s advised thousands of businesses on how to take their a web presence to the next level with SEO. With clients ranging from small business owners to Fortune 500 executives, Bruce has had a firsthand view of what it takes to double, triple and quadruple web traffic and…
  • New Mac OS Allows Seamless Cross-Device Internet Experience; Just Another Reason to Shift to Entity SEO

    John Alexander
    5 Nov 2014 | 10:28 am
    New Mac OS Allows Seamless Cross-Device Internet Experience; Just Another Reason to Shift to Entity SEO was originally published on, home of expert search engine optimization tips. It’s been just over a year since Google updated its algorithm with Hummingbird, making it better equipped to serve conversational search queries. The day is coming when the majority of searches will be conducted with natural language; most queries will be long-tail; and optimizing for a set of short keyword phrases won’t be sufficient. Some have been saying this same thing for a long time now.
  • Happy Halloween! Bruce Clay, Inc. Is in the Spirit!

    Kristi Kellogg
    31 Oct 2014 | 3:00 pm
    Happy Halloween! Bruce Clay, Inc. Is in the Spirit! was originally published on, home of expert search engine optimization tips. Bruce Clay, Inc. Goes All Out for Halloween   Happy Halloween from Bruce Clay, Inc.! It’s that time of year again, and the Bruce Clay team is dressed to the nines, as per usual. Bruce Clay came dressed as an authentic German, complete with Lederhosen, and was flocked by a diverse cast of characters, including: Jaws Flo from Progressive a leprechaun with Lucky Charms the Queen of Hearts Minnie Mouse Vanna White an Ebola doctor the Cheshire…
  • The All-In-One Mobile SEO & Design Checklist

    Chelsea Adams
    29 Oct 2014 | 12:39 pm
    The All-In-One Mobile SEO & Design Checklist was originally published on, home of expert search engine optimization tips. On the Google Developers website, Google calls mobile optimization “a critical part of website management,” and dedicates an entire in-depth section of the site to helping webmasters build smartphone-optimized websites. Mobile matters. And if Google calls it a “critical part of website management,” it’s safe to say it really matters. Consider this checklist a mobile SEO good-to-great resource. If you’re already on-board and optimizing for…
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    Free Weekly Search Engine Optimization SEO News

  • Twitter: SEO has helped us to get 10 times more visitors

    18 Nov 2014 | 6:36 am
    Are you not sure if can SEO will help your website to get more visitors? Twitter shared some days ago that SEO has helped them to get 10 times more website visitors. Do you use the full potential of SEO for your site?
  • Google Penguin 3.0: how to get rid of bad backlinks

    11 Nov 2014 | 6:36 am
    Google's recent Penguin 3.0 update has confirmed that Google is serious about low quality backlinks. If your website has paid backlinks, or automatically created backlinks, chances are that your site will be penalized by Google. If you want to protect your rankings, you have to remove bad backlinks that point to your site.
  • How to tell your boss that your company needs SEO

    4 Nov 2014 | 6:36 am
    Having high search engine rankings is the key to the success of any online business. High rankings are the perfect way to get more website visitors, more customers and more sales. Not all business owners know this. Here's how to show your boss the importance of search engine optimization (SEO).
  • How to find the best keywords for your website

    28 Oct 2014 | 7:36 am
    Finding the best keywords for your website is important if you want to get the best results for your website. The keywords that people enter into the search boxes of search engines are the key to getting targeted website visitors who will buy something from your company.
  • Google Penguin 3.0 is here - What you have to do now

    21 Oct 2014 | 7:36 am
    In a video on YouTube, Google's John Mueller confirmed that the Google Penguin 3.0 update had been released yesterday. How will this affect the rankings of your web pages and what do you have to do now?
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    SEO by the Sea

  • How a Search Engine Might Use Entities to Respond to Compositional Queries

    Bill Slawski
    23 Nov 2014 | 1:40 pm
    A compositional query may be aimed at providing a data point to identify another related data point as an answer or solution to that query. For example, the following two queries are compositional queries and focus upon an answer at a fixed location or a fixed point of time: [Starbucks near San Francisco Airport] [Films […] The post How a Search Engine Might Use Entities to Respond to Compositional Queries appeared first on SEO by the Sea.
  • Insightful Connections Between Entities on Google’s Knowledge Graph

    Bill Slawski
    20 Nov 2014 | 7:36 am
    We’re used to search engines matching the keywords we query, returning pages that contain those words. But what if search engines worked differently? It seems like search engines are starting to do that, with more direct answers to searches that show up as a fact, appearing at the top of a set of search results […] The post Insightful Connections Between Entities on Google’s Knowledge Graph appeared first on SEO by the Sea.
  • Google’s Query Language

    Bill Slawski
    13 Nov 2014 | 8:21 am
    There’s a “Greenway park” near me, built where a train had previously roamed for over 100 years. The park is narrow and not much wider than the width of railroad cars. It cuts a nice path for local residents to use to walk across town, and it’s a relaxing trail to parks and schools and […] The post Google’s Query Language appeared first on SEO by the Sea.
  • Google Patent on Ads with Named Entities

    Bill Slawski
    10 Nov 2014 | 1:15 pm
    In the start of a patent granted at Google from this past September, we’re told that: Implementations of the systems and methods for entity-based searching with content selection are described herein. The phrase “content selection,” when it appears in Google patents, doesn’t often refer to site owners creating content on their web sites, but usually […] The post Google Patent on Ads with Named Entities appeared first on SEO by the Sea.
  • When Optimizing for SEO and the Semantic Web, Don’t Forget Your Audience

    Bill Slawski
    7 Nov 2014 | 7:43 am
    When you optimize a site for the HTML Web and for the Semantic Web, you’re performing two different tasks that can complement each other, and both of them can be very helpful. But not if you forget whom you’re doing it for. I had an opportunity to watch a Webinar a couple of weeks ago, […] The post When Optimizing for SEO and the Semantic Web, Don’t Forget Your Audience appeared first on SEO by the Sea.
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    SEO Theory

  • Why Is Bing Such a Bad Search Engine?

    Michael Martinez
    17 Nov 2014 | 5:30 am
    Every now and then someone heads over to Bing and types in a query like “why is Bing so crappy?” or “why is Bing so bad?” I’m not sure how satisfied they are with the answers they find in Bing’s…Read more →
  • Hey Penguin Experts! Stay Off My Contact Page!

    Michael Martinez
    10 Nov 2014 | 9:41 am
    You people running around the Web asking site owners to remove links in blog comments that use “rel=’nofollow'” have no idea of what you are doing! Which part of “we do not count ‘nofollow’ links against you for Penguin” (said…Read more →
  • Can the Link Shrews Ever Be Tamed?

    Michael Martinez
    7 Nov 2014 | 5:30 am
    Much of the arrogant smugness that accompanied link-based search marketing has faded into quiet shame and resentment over the past year. I suppose the final humbling strike against guest blogging finally beat down the shameless hucksterism of all but the…Read more →
  • Why Your Penguin Recovery Story Does Not Add Up

    Michael Martinez
    19 Oct 2014 | 3:58 pm
    It seems that everyone has a theory about why they and their clients, friends, and neighbors did (not) recover lost rankings with the Google Penguin 3.0 update of October 17, 2014. Remember that date because that is when the first…Read more →
  • Is It Better for SEO to Publish Something Every Day?

    Michael Martinez
    14 Oct 2014 | 4:20 am
    This is the problem with search engine marketers who believe they are using “content marketing”. They find or develop a formula for publishing content and they hammer that formula into the very fabric of their Website. Real content marketing cultivates…Read more →
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    StepForth Web Marketing Inc.

  • SEO 101 Podcast – Episode 195– Sep 4, 2014

    Ross Dunn
    13 Nov 2014 | 4:27 pm
    Google Panda 4.1 Launches; To avoid liability, Google limits German news content to headlines. Plus, Ross and John offer Commentary about how Keywords are DEAD and a Moz story discusses Google Answer Boxes Now Showing Up 60 percent More Often …read more   This September 4th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes. Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast – Episode 195– Sep 4, 2014 appeared first on StepForth Web Marketing…
  • Ranking Means Nothing if Your Site Isn’t Fast Enough

    Sarah-Hannah Bedard
    31 Oct 2014 | 1:50 am
    According to several studies from Kissmetrics and Linkedin the average person will abandon your website if it takes more than 3 seconds to load on their mobile device. They state that Google recommends website load times of one second or less on mobile devices. What is the reason your website might be loading slower than other websites? Why does a small site with less information load slower than a larger site with more information? To understand, you must understand the critical rendering path. Google defines the critical path as the “code and resources required to render the initial view…
  • Search Engine Optimization for the 21st Century

    Scott Van Achte
    30 Oct 2014 | 8:47 am
    Preface: only follow this if you are in 1999. After all, I suppose it is possible things could turn out entirely differently by 2014; who knows… InfoSeek could come back and rule once more (after Disney screws it up). The year is 1999. The New Year (and potential Armageddon) is quickly approaching. You just built your first website and are hoping to get some sweet traffic from AltaVista. This new guy on the block, Google, has some potential, but I doubt he’ll make it; just another basement start up with limited potential. AltaVista will always be king. You want your share of traffic from…
  • SEO 101 Podcast – Episode 196 – Sep 18, 2014

    Ross Dunn
    18 Sep 2014 | 1:51 pm
    Ross and John discuss the Final Word on the Death of Google Authorship; SearchMetrics 2013 Ranking Factors – Correlation via Data; John Mueller says Penguin Still to Come 3.0 Most Likely in 2014; Google Webmaster Tools API Updated. …read more   This September 18th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes. Tune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast – Episode 196 – Sep 18, 2014 appeared first on StepForth Web Marketing Inc..
  • SEO 101 Podcast – Episode 195– Sep 4, 2014

    Ross Dunn
    4 Sep 2014 | 2:17 pm
    Ross offers things to know on how Google Authorship is dead but not author rank. Plus, some research on PNG and JPG compression, the Difference between Responsive Website Design and Adaptive Website Design, Negative SEO extortion and more. …read more This September 4thth SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes. Tune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast – Episode 195– Sep 4, 2014 appeared first on StepForth Web Marketing Inc..
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    The Search Agents

  • The Search Agency CEO David Hughes Named a 2014 ‘Southern California’s Ones to Watch’ by socalTECH

    Rebecca Landman
    7 Nov 2014 | 2:31 pm
    Today, socalTECH named our CEO, David Hughes, one of its 2014 socalTECH 50, also known as Southern California’s Ones to Watch. According to socalTECH, this list encompasses “the top 50 people in the technology industry, who are most likely to create the next big thing, produce the next big exit or to influence the industry in a significant way.” If that doesn’t describe David, then we don’t know what does! In celebration of this honor, we sat down with David to gather a few insights into The Search Agency’s beginnings and how the company…
  • State of Paid Search Q3 2014

    Rebecca Landman
    21 Oct 2014 | 9:24 am
    Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. Increased advertiser focus on mobile devices drove much of the growth documented this quarter, for both tablets and smartphones. Spend on mobile devices continues to climb year over year, with overall mobile spend increasing 27% this quarter.
  • Conference Insights and Big Ideas from the Internet Marketing Association

    Holly Miller
    9 Oct 2014 | 4:29 pm
    In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups in the digital marketing space. Membership is free and the group now boasts 1,000,000+ members worldwide (myself included) representing 111 countries—their website is translated into 5 different languages! Nearly 1,000…
  • True Lies, or “Hey, Google! You’re Trying Too Hard!”

    Gregory Sidor
    29 Sep 2014 | 2:35 pm
    Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer Boxes are even part of the proper Knowledge Graph. After all, how is scrapping a page particularly intelligent? I recently devoted time to poking and prodding this feature. What I found suggests that Quick Answer Boxes are less than ideal for certain types of…
  • 3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

    Matt McKinley
    11 Sep 2014 | 11:34 am
    A few weeks back, our Search Agents scoured the SERPs, investigating the effects of Google’s yet-to-be-confirmed-or-denied Pigeon update. While Google still has yet to offer any definitive remarks on the matter, no search marketer can refute that U.S. local SERP results have changed dramatically. Like every Google update before it, Pigeon’s landing certainly begs the question, what do we need to do to adjust our strategy? Yelp and Google Business Listings are Dominating Local SERPs Problem: Yelp and Google-owned entities are heavily competing with their main page counterparts.
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  • 3 Simple Reasons AuthorityLabs “Now Provided” Report is Awesome

    Stuntdubl SEO
    28 Oct 2014 | 9:22 am
    AuthorityLabs created a new report called “Now Provided”.  The report is simple, useful, and excellent for taking back your page level keyword data for SEO campaigns. 3 Awesome Now Provided Report Features Identifies keyword opportunities (with data to support them) Provides long tail keyword information at the page level Sortable by bounce rate to identify weak landing pages (great for panda problems) The good folks over at Authoritylabs have come up with a solution to one of the many headaches that plague the world of SEO.  Not Provided was without question one of the biggest…
  • 50+ SEO Audit Questions and the Tools to Answer Them

    Stuntdubl SEO
    16 Jul 2013 | 7:30 am
    I’ve often heard doing a site audit is like telling someone their baby is ugly.  This is obviously news that can be sensitive to deliver to a site owner.  You need to have all your information in order, as well as suggestions for how to deliver the news effectively. Most SEO folks I know would probably be better served calling themselves a “website mechanic” – offering diagnostic information and recommendations is a critical part of staying relevant to organic search.  Understanding the best tools at your disposal and being able to create actionable high value tasks…
  • Interview w/ Jennifer Evans Cario on Pinterest and Social Media

    27 Feb 2013 | 9:38 am
    1. What are your favorite free or low-cost social media monitoring tools? The truth is, there are tons and tons of great tools out there available at free or close to free. The only way to really know what will work well for you is to test them. I’ve long been a fan of for getting a quick overview of the conversation and of Google Alerts for getting quick and easy updates on new spidered social content. The problem is these still don’t give you a full picture. You need to also spend time learning about the tools that apply directly to your channels of choice. For…
  • Interview w/ Brett Tabke, CEO Pubcon on IA and Site Organization

    Brett Tabke
    5 Feb 2013 | 9:56 am
    1.     What are the most important considerations when creating a website information architecture? First, don’t reinvent the wheel. Spend the most amount of time looking at the software you are going to use to produce your site. Look for a good off-the-shelf Content Management System (CMS). Almost all of the modern CMS’s contain good URL layout structure with associated keyword usage by design. Those packages and their design features are well understood by the search engines. For the actual nuts-and-bolts layout of the site, I would think in terms of the classic Theme…
  • Link Building Is Like…

    Stuntdubl SEO
    29 Jan 2013 | 9:55 am
    I’ve always used the analogy that link building is a bit like fishing. This has been for a handful of reasons: You need reliable hooks and good bait You have to understand the climate/ weather A great team catches together If you want quality, it takes time and practice Experience is the best teacher Strategy evolves with experience I’ve even went as far as to build the “P.E.S.C.A.R Process” for teaching link building at MarketMotive. PESCAR is Spanish for “to fish”, as well as a handy acronym for teaching these concepts: Process Strategy Equity Education Site Prospecting Strategy…
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    Marketing Pilgrim - Internet News and Opinion

  • Friday Roundup: DM sharing on Twitter, a very merry Pinterest and more

    Cynthia Boris
    21 Nov 2014 | 1:15 pm
    Hello Friday followers, it’s time for another quick look at all those stories that were too small to print. The social networks keep tweaking their features and everyone is in the holiday spirit but whether it’ll be a good year or a so-so year depends on who you ask. Let’s get to it starting with my favorite social network. . . Twitter Twitter’s been coming on strong lately and I like it. It’s as if they suddenly realized there was actual competition for second place and they knew they had to step it up if they didn’t want to lose out to Pinterest or…
  • Facebook celebrates an increase in users while cutting branded posts down again

    Cynthia Boris
    21 Nov 2014 | 1:01 pm
    Facebook has good news and bad news. In short, the good news is that more people are visiting the site on a daily basis. In September 2014, there was an average of 864 million Daily Active Users (DAUs) which is an increase of 19% year-over-year. Mobile is growing at an incredible rate. Mobile DAUs were 703 million on average for September 2014, an increase of 39% year-over-year. Super numbers. The bad news is that they’re reducing the number of branded Pages posts that hit the average user feed, again. Facebook softens the blow by saying that this new culling will only impact spammers…
  • Fashionistas in Texas would rather read emails on their smartphone

    Cynthia Boris
    20 Nov 2014 | 2:55 pm
    Fashionistas in Texas would rather read your email on their smartphone than on a desktop. It’s totally true, the new “Q3 2014 U.S. Consumer Device Preference Report” from Movable Ink says so. It’s starts with this map. Only 14 states lean toward desktop over a smartphone when it comes to reading their email, but that number is shrinking. A year ago, more than 20 states were leaning toward the desktop while folks in Maine and Vermont were desktop all the way. In Q3 of 2014, 11 states strongly prefer a smartphone with Michigan, Louisiana, Illinois, Connecticut, Arkansas,…
  • Three-quarters of millennials expect brands to be entertaining

    Cynthia Boris
    20 Nov 2014 | 1:33 pm
    If you had to describe your branded content in one word, what would it be? Informative? Engaging? Boring? (I hope not) Upbeat? How about entertaining? In Facebook’s “Coming of Age on Screens” study, 72% of young millennials from all over the world said that’s what they expect from brands – entertaining content. That’s a lot to live up to. It’s a lot harder to be entertaining on command than it is to be informative but when you hit that sweet spot the returns are insane. Evian’s crazy, roller skating babies video earned the company a spot in the…
  • Facebook and Google curate content especially for you. . .and you. . . and you.

    Cynthia Boris
    19 Nov 2014 | 12:26 pm
    Every day, I’m introduced to several hundred pieces of content via social, email and search and still I know I’m not seeing everything I’d like to see. Argue with me if you like, but there’s a ton of great content on the internet and now Google and Facebook are going to help you see even more of it. Google just added a Suggested for You section in Google news. Krishna Bharat announced the update on his Google+ page, a choice that always perplexes me. I understand Google wanting to use their own social network to disseminate information but it always feels so…
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    Search Engine People Blog

  • How Native Marketing Can Work for Your Business

    Chris Marentis
    23 Nov 2014 | 6:25 am
    Sponsored content in the New York Times Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. However, 49 percent of people currently do not know what native advertising is or how to effectively utilize it. Revolutionary Paid Advertising Native ads have two main components, form and function. They align with design schemas that are currently used, and they function as routine site features do. Instead of trying to distract the end…
  • Local SEO For The Holidays (5 Point Checklist)

    Amanda DiSilvestro
    20 Nov 2014 | 6:28 am
    If you haven't started preparing for the holidays yet, don't panic. While the holidays are quickly approaching and many companies may have a jump start, it isn't too late to put a plan in place and make sure you're taking advantage of all the extra traffic that could come your way. Local SEO and a strong local presence is going to be the key. Hopefully by now you have a local strategy in place including a Google My Business account, local accounts on other search engines such as Bing Places or Yahoo! Local, Yelp and directory accounts, and more. If not, visit this article…
  • How to See If Your Blog is Converting

    Helen M. Overland
    19 Nov 2014 | 6:25 am
    Everybody's talking about content. Content is the new SEO… content feeds inbound… content drives digital. For most businesses, it's probably true, but how do you find out for sure if your content is driving your business forward? Do you have to suffer a lack of data and make business decisions based only on assumptions? Nope! Image by Lorenzo Sernicola Get Blog Conversion Data from Google Analytics Luckily, Google Analytics (GA) can tell you if your blog is helping, or not helping your business. And, we've made it easy for you, so you only need to import what you…
  • Keep Your Digital Marketing Strategy Current With These Upward Trends

    Stephen Moyers
    17 Nov 2014 | 6:25 am
    by Joe Shlabotnik Trends can rapidly change. seemingly with the wind. Good content remains an enduring cornerstone to digital marketing; that doesn't look to be changing any time soon. But within a content plan, the players seem to be shifting all of the time. Which is why marketers need to keep up with the evolving landscape of digital. Our industry is young and exciting, but if you don't stay current, you may spend way too much time on failing strategies, while other new, successful channels go untapped. To catch everyone up on what's performing well right now, here are a few…
  • 5 Ways to Get Traffic to Your E-commerce Website

    Haris Bacic
    14 Nov 2014 | 6:25 am
    Here's a scenario: you own a small online store that sells products and you are struggling to get enough traffic or conversions. Despite the fact that you have probably spent a lot of money on pay per click and SEO campaigns, you are not seeing results that are long-lasting or viable. Image by Nemo from Here are 5 ways you can get traffic to your e-commerce website that you may not have thought of before. 1. Product Listing Ads One of the most effective ways to get people that are looking for your products is to create product listing ads (PLAs) in Google Adwords. In order to…
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  • Can SEO Companies Guarantee Results For Google Rankings Ethically

    6 Nov 2014 | 7:38 pm
    Google has very prominently stated that no entity can promise a relevant #1 Google ranking. Companies can make certain promises that can seem true, but because results take time to quantify and understand, a scammer will have the time to disappear. So rather than say that no one can deliver a #1 Google ranking perhaps it is easier to say that no one can guarantee a #1 result that will produce traffic that actually patronizes the business. According to Google, the only real method to ensure successful, relevant rankings is to create compelling content that is delivered with authority. This…
  • Key Differences Between Sites Penalized By Panda vs Penguin At Google

    22 Oct 2014 | 12:55 pm
    Panda vs. Penguin…Which Algorithm Will Catch Your Website and Why Those in the SEO and blogging world are no stranger to the terms Google Panda and Google Penguin. But what exactly are they? Both are updates created by Google to generate a flawless search engine optimization plan. The purpose behind both features is the same, to bring high quality and content websites on the top of search engine standings. Google Panda is an algorithm designed to help website quality of content while Google Penguin is an algorithm written to control spam. Although Panda’s creation was to penalize sites of…
  • A Visual Overview Of PPC versus SEO Marketing Online

    31 Mar 2014 | 9:46 am
  • What Lies Ahead For SEO and Search Marketing In 2014

    19 Feb 2014 | 1:22 pm
    2013 was a significant year for search engine optimization (SEO) professionals, with one of the largest algorithm changes made by Google in nearly a decade. Some predicted SEO was all but dead. Fear not. SEO is not dead, but it is once again evolving; and with these changes it is best to have diversified sources of traffic because organic SEO is going to get more difficult. Going forward in 2014, much of what you learned in 2013 is still going to be relevant. However, there are definitely several key things you should keep in mind with respect to search engine optimization this year: 1.
  • Your Landing Page Must Be Properly Optimized To Generate Leads

    13 Feb 2014 | 12:43 pm
    To understand why page optimization is so important for generating online leads, let’s go back to what a landing page is in the first place. For our purpose, a landing page is defined as a customized web page a prospect sees, after clicking a link from either a paid or organic search result, which contains a lead form to capture visitor information. When you need to capture leads, a landing page is critical to the process. Think about it. The visitor must take the time and energy to digest what is being presented and fill out a form. Without an
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    Search Engine Guide : Small Business Search Marketing

  • Will social media listening replace market research?

    20 Nov 2014 | 12:16 pm
    by Mike Moran Advertising Age had an interesting story that was brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. It's an interesting story, mostly because of who is quoted. When a company with the marketing chops of P&G says something, you've got news. But the news is actually much bigger than what you are reading in Ad Age. So, yes, the world is changing, but in an even bigger way than we think. Social media is not able to replace all uses for market research today, and won't for many…
  • Go the Blogging Distance: Planning for the Long Haul

    7 Nov 2014 | 12:25 pm
    by Stoney deGeyter Blogging isn't a one-and-done item on your web marketing checklist. It's a long-term endeavor. In fact, until blogs go the way of web directories, once you start blogging you really cannot stop. Not if you want to maintain the value of all the time and energy you've invested thus far. There are certain components to blogging that will hold their value over time. Great, evergreen content you've published will be universally valuable. However, if you don't keep producing blog content on an active basis, even great ranked evergreen content will lose it's value and appeal, both…
  • 5 WordPress Plugins to Ensure Your Pages are SEO-Optimized

    5 Nov 2014 | 8:44 am
    by Jayson DeMers A variety of factors impact how well a page ranks in search engines, including quality of content, page meta descriptions, and the URL name. But for a busy professional, keeping up with algorithms and making sure every page on a business website is optimized can be complicated. In light of the results of recent Google search ranking correlation studies conducted by Moz and SearchMetrics, businesses realize certain factors are more important than others when creating content with the intention of ranking well.Since many businesses use WordPress for their websites and blogs,…
  • Do online shoppers still care about brands?

    24 Oct 2014 | 1:06 pm
    by Mike Moran Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament that brand loyalty is dead--that customers just search for products now instead of coming to their websites. Where once shoppers cared about Sears, Macy's, or dozens of other names, now they don't care where they buy from. To some extent they are right, but they are drawing the wrong conclusion. It isn't that brands don't matter anymore. It's that what people are looking for from their brands have changed.Retailers need to think about what built their brands. In large measure, it was…
  • Planning a New Website? Don't Launch It Until You Do This

    14 Oct 2014 | 7:30 am
    by Mike Fleming Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your bottom line would be affected? A major problem with the way a website is planned and built is that it typically starts with decision makers and web developers/designers looking around at industry & competitor's websites - reacting favorably or unfavorably, creating their own version, suggesting changes and repeating until all decision makers are happy. Then comes site launch. This seems reasonable and normal. So…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up

    Ben Brausen
    21 Nov 2014 | 2:45 am
    96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey we…
  • 15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights

    Lee Odden
    20 Nov 2014 | 5:42 am
    To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and  2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from marketers to business owners to those using social media to advance a cause. Many of those honorees have reached out to share they’ve benefitted in many ways from those lists ranging from general notoriety to career advancement. During research within my own personal network for the 2014 list, I noticed an impressive group of social media marketing pros in the tech space that…
  • Are Marketing or Public Relations Industry Associations Worth It?

    Lee Odden
    18 Nov 2014 | 5:42 am
    As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an association, SMBMSP. Most industry associations provide a core set of benefits to members ranging from education to networking to industry advocacy, relying heavily on a combination of volunteers and sponsorships to make things possible. Sponsoring and volunteering are means for both individuals and companies to contribute to the greater good…
  • 3 Content Curation Best Practices to Optimize Your Content Marketing

    Lee Odden
    17 Nov 2014 | 8:14 am
    Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. There are several good services that facilitate curation tasks and software can help, but on it’s own, software isn’t the answer. Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish. 1. Sources of News…
  • Online Marketing News: Facebook Dwarfs Everyone, Influenced Youth, Twitter and Adblockers

    Ben Brausen
    14 Nov 2014 | 2:45 am
    The State of SEO Agencies 2014: An In-Depth Study by linkbird [Infographic] - During the period of August and September 2014, linkbird conducted an in-depth study on the international SEO services industry. In this post I’m publishing the results of our study with some of the most important insights and recommendations based on the results. But first: a short prelude. Search Engine Journal 40% of Twitter Profiles Use an Adblocker - New platform Ello is generating interest with the promise of advertising-free social networking, positioning itself as the “anti-Facebook” within the…
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    John Battelle's Search Blog

  • Google: The Information-First Conglomerate

    21 Nov 2014 | 4:43 pm
    The post Google: The Information-First Conglomerate appeared first on John Battelle's Search Blog. Larry Page on the cover of Fortune, Nov. 13 2014 Last week Google CEO Larry Page got the Fortune magazine cover treatment, the latest of many such pieces attempting to quantify Google’ sprawling business. The business press is obsessed with answering the question of whether we’ve reached “Peak Google.” (Clearly Fortune’s opinion is that we have not, given they named him “Businessperson of the Year.”) “Peak Google” is what I like to…
  • The Web Will Kill Apps

    17 Nov 2014 | 9:50 pm
    The post The Web Will Kill Apps appeared first on John Battelle's Search Blog. Lots of the “apps are killing the web” meme going around these days, with the latest batch of casket sealant come from no greater validator of commonly agreed upon wisdom than the Wall St. Journal. “The Web Is Dying; Apps Are Killing It” argues Christopher Mims, and it’s hard to argue with him given the preponderance of current evidence. I disagree. I am in the midst of a long stew on the future of mobile, it’s taken me through deep links and intelligent links, to the future…
  • The Internet Big Five: Doubling In Three Years On A Trillion Dollar Base

    16 Nov 2014 | 1:14 pm
    The post The Internet Big Five: Doubling In Three Years On A Trillion Dollar Base appeared first on John Battelle's Search Blog. From time to time I have tracked what I call the “Internet Big Five” – the key platform technology companies that are driving the Internet economy. Nearly three years ago I wrote the first of this series – The Internet Big Five. I identified Apple, Google, Microsoft, Amazon, and Facebook as the “big five,” and compared their relative strengths in financials, consumer reach, and technology strengths. Some of the metrics were…
  • Whither the Public Commons? Enter The Private Corporation

    5 Nov 2014 | 8:10 pm
    The post Whither the Public Commons? Enter The Private Corporation appeared first on John Battelle's Search Blog. (image) From time to time a piece reminds us that we are in a slow, poorly articulated struggle over what we hold as a public commons. That was the case with Vanity Fair’s Man and Uber Man, a profile of Uber’s Travis Kalanick by Kara Swisher. Swisher deftly captures Kalanick’s combative approach in prosecuting what he calls Uber’s “political campaign” to beat established regulated markets in transportation, a campaign he believes he must…
  • Else 11.03.14: It’s Over, Google. Now What?

    3 Nov 2014 | 9:20 am
    The post Else 11.03.14: It’s Over, Google. Now What? appeared first on John Battelle's Search Blog. (image) Our friends in the press have decided that search has had its decade in the sun, and I can’t disagree, at least as it was known before. The question of how it becomes something else is still very much afoot, but not solved. But glimmerings abound, including from Twitter. For more, read on for the week’s best links…. Google’s dominance in search is nearing its peak – Quartz A number of “Peak Google” pieces are in the air. But let’s…
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    Ask Kalena

  • Fast Five in Search – Week 47, 2014

    Kalena Jordan
    20 Nov 2014 | 9:38 pm
      This week I’ve been taking the Google AdWords Certifications in order to re-satisfy the minimum requirements for my agency to achieve Google Partner status. So it’s not surprising that AdWords-related posts have caught my attention most often this week. Here’s this week’s Fast Five: 1) AdWords Gets Local Google Forwarding Numbers by Chris Crum of WebProNews. Lots of new AdWords features were announced by Google this month, one of which is local Google forwarding numbers, which advertisers will be able to display on their ads. These will have local area codes…
  • Firefox Swaps Google for Yahoo as Default Search Engine

    Kalena Jordan
    19 Nov 2014 | 11:19 pm
    In an announcement today, Mozilla revealed that Yahoo has replaced Google as the default search engine for their browser Firefox. The announcement took many of us in the search industry by surprise, especially as Google has been the default Firefox search engine since 2004. The deal comes as part of a five year strategic partnership between Mozilla and Yahoo!, a clear tactical alliance given that Yahoo’s major competitors both own browsers that are stealing market share from Mozilla’s Firefox. Google’s Chrome has now ousted Firefox as the main competitor to Microsoft’s…
  • Fast Five in Search – Week 46, 2014

    Kalena Jordan
    16 Nov 2014 | 1:40 am
      Social media seems to be dominating my newsfeeds more so than search marketing this week. Both Facebook and Twitter have released some interesting usage data, while content marketing trends seem to be favoring social media over traditional search when it comes to online conversions. Accordingly, this week’s Fast Five reflects the trend. Here’s this week’s Fast Five: 1) Facebook says Government data requests up 24 percent by Josh Wolford of WebProNews. This month, Facebook released something they call a transparency report, which provides info on how many data and…
  • Congratulations to our Latest Web Site Copywriting Graduates

    Kalena Jordan
    13 Nov 2014 | 6:00 pm
    On behalf of Search Engine College, I would like to offer congratulations to our latest round of online certificate graduates for 2014. We’ve had so many graduates lately, that we’re having to split our announcements over several blog posts! Students named below have successfully completed our Web Site Copywriting Certification course at Search Engine College and attained official certification status (requiring a passing grade of 70 percent or higher). Web Site Copywriting 101 Sok Khann Robert Mosley Terry Gangstad Christine Rokos Brett Wohlgemuth Cheryl Hardy Christine Totten…
  • Q and A: Can you please answer 3 SEO Questions?

    Kalena Jordan
    12 Nov 2014 | 5:26 pm
    Hello Kalena I’m a new Search Engine College student and I have 3 questions about SEO: 1) I’ve listed key phrases in a bulleted list.  One of the items listed is not a keyphrase, but does it matter to the search engines where the key phrases are, as far as their order in the list? 2)  I noticed something called “itemprop” in the meta description tag when I look at the source code of my website.  I know this is something to do with “All in One SEO” coding.  If itemprop is in the meta description, will that affect my SERPs? 3) Itemprop seems to be an…
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    aimClear® Blog

  • Design Tactics to Enhance Social Sharing: Actionable Ways to Achieve Maximum Reach from #SMX Social

    Kevin Watterson
    21 Nov 2014 | 8:07 am
    What encourages people to share? SMX Social has been full of fantastic tactical advice for how to create great social content that will engage users, but today’s morning session on Designing for Social Media Sharing emphasized the technical ways creators can prompt sharing once their content is created. Marianne Sweeny, a Senior User Experience and Information Architect with Portent told the audience gathered in day two’s second session the five things social marketers (that’s us!) should know about user experience (UX) as they package and publish their content: UX is more than…
  • The Great Native Advertising Debate (& Where It’s Going) at #SMX Social

    Amber Krohn
    20 Nov 2014 | 2:54 pm
    Continuing our coverage of SMX Social day one, next up was Native Ads, Sponsored Endorsements & Paid Posts: Walking The Social Media Minefield with Mariana Rodriguez, Senior Account Director at Beeby Clark + Meyler; Phil Gomes, Senior Vice President at Edelman Digital; and Danielle Wiley, CEO at Sway Group. Associating company brands with a celebrity or popular website grabs new viewers’ attention and spreads popularity between brands. Recently, these native ads, sponsored endorsements and paid posts have been receiving a lot of negative buzz. No doubt, marketers, government officials…
  • Oops! [Brand] Makes Social Media Flub: How to Recover with Class, #SMX-style

    Amber Krohn
    20 Nov 2014 | 2:10 pm
    aimClear’s coverage of SMX Social continues with tips for recovering from social media blunders and steps to create viral content. Ric Dragon shared a preview of the session with us earlier, so check it out! To kick things off, Sandra Fathi, President at Affect, shared best practices for crisis communication in Recovering From A Social Media Mistake. Yes, it happens. Brands inevitably experience unexpected slip-ups at some point in time. The difference between a plummeting reputation and audience forgiveness is preparation. The lines between social media and PR crises are seriously blurred.
  • Overcome Social Media Blunders with Grace: aimClear’s Ric Dragon #SMX Social Interview 2014

    Erica Melchior
    20 Nov 2014 | 12:48 pm
    Welcome back to our coverage from SMX Social! Watch as Manny Rivas interviews Ric Dragon, CEO and Co-founder of DragonSearch Marketing, on tips for avoiding social media mishaps. Brands make gigantic mistakes in social media all the time. Ric shares tips for overcoming challenges and disasters AFTER disaster strikes. More often than not, if marketers follow the golden rule of reacting with concern and emotion when a consumer experiences a negative situation, the social exchange will serve as positive brand experience for the consumer. Trouble occurs when marketers react in a way that seems…
  • One Billion Refreshes: Opportunities for Real-time Marketing at #SMX

    Kevin Watterson
    20 Nov 2014 | 8:09 am
    Welcome back to our coverage from SMX Social! Jen Miller, Director of Social Product Strategy for Coca-Cola, led off the Reacting to Real-Time Events: Being On-point for Mass Appeal session on day one at SMX Social with a mind-blowing statistic: We check our phones a combined 100 billion times per day. Yes, that’s billion with a “B.” For a global brand like Coke, which is mentioned in English 35 times per minute, that presents an incredible opportunity for its brand to be involved in real-time conversation. It’s also a daunting task. To tackle it, Coke created a Hub Network to…
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  • #Movember Week 3: @Branded_3’s mo progress

    Felicity Crouch
    20 Nov 2014 | 6:20 am
    So we’re now into week three of #Movember, around this time, we’d expect to see our B3 boys with a perfect growth of fluffy upper lip hair. With a week and a half left, let’s see how our lads mo’s are coming along… Mike Jeffs & Joe Griffiths Some serious mo growth here from the London lads, wait a minute, are you guys in exactly the same outfits as last week? Jamie Taylor Jamie’s ‘tache has grown so much he’s shocked at the reflection of his own face, he now wears this constant look of surprise around the office. Dom Bosher Dom’s going for the…
  • Optimising your YouTube channel: how to draw a bigger audience

    Matt Johnson
    19 Nov 2014 | 6:50 am
    Social media. Everyone’s on it these days. You, your family, your friends, your friends’ friends, your friends’ friends’ pets. Everyone. But perhaps most importantly, so are brands. In fact, you’ve probably liked some of their Facebook pages or Twitter profiles yourselves already. We already know that there’s a huge amount of people on the likes of Facebook and Twitter, but what about YouTube? Let’s compare. More than a billion unique visitors visit YouTube every month according to YouTube themselves, whereas Facebook receives an estimated 900 million unique visitors and only…
  • VIDEO: Watch @Tim_Grice & more @Branded_3 experts talk on audience engagement at the sell-out London #B3Seminar

    Felicity Crouch
    18 Nov 2014 | 7:07 am
    Last month, Branded3 hosted an audience engagement focused seminar in London, packed full of insightful talks on content strategy, personalisation, visitor intent and much, much more. The London event was the second of our autumn seminar series, having held the first in Leeds at the end of September. The half-day event was a huge success, having sold out weeks before the date! The seminar attracted marketers from some of the UK’s biggest and well-known brands, gathering at the luxurious Charlotte Street Hotel in Soho for an afternoon of expert talks, great food and drink and insightful…
  • Branded3 bring a #B3Bear for @MartinHouseCH for Children in Need

    Felicity Crouch
    14 Nov 2014 | 3:16 am
    For Children in Need this year, the team at Branded3 have been bringing in teddy bears to donate to Martin House Children’s Hospice, a fantastic local charity which has been helping children with life-limiting illnesses and their families, too. Children in Need takes place every November and provides grants to UK projects which are focused on helping disadvantaged children and young people across the country. For the past month, team members have been bringing in their teddy bears – old ones and new ones – and stacking them in our office ready for us to send to Martin House. Yesterday,…
  • Gold for @Branded_3 as we win ‘Best Use of Content Marketing’ at the @uksearchawards

    Felicity Crouch
    13 Nov 2014 | 7:55 am
    Request the winning case study below. Attending the prestigious UK Search Awards last week, we were just happy to be there having been nominated for a massive five awards; but the night got even better when we found out we had come out top and won the award for Best Use of Content Marketing! We scooped this coveted prize for our work with Virgin Holidays Cruises, a great content marketing project which recently won the silver award at The Digital Impact Awards and has been nominated for a DADI and International Content Marketing Award. Taking place at Troxy in London, the ceremony was a great…
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    Stone Temple Consulting - Digital Marketing Excellence

  • How Strong is HTTPS as a Ranking Factor?

    Eric Enge
    19 Nov 2014 | 9:30 am
    On August 7th, 2014, Google announced that it was going to provide a rankings boost to sites setup with SSL over those that were not (HTTPS vs. HTTP). The above linked post makes it clear that “For now it’s only a very lightweight signal”, but how small? In today’s post, I will share: Data from seoClarity that directly measures the ranking impact Access to a comprehensive HTTP to HTTPS conversion guide in a PDF that we put together with SSLGuru that discusses how to execute a conversion to SSL, and key steps for optimizing SEO during the process The team at seoClarity…
  • Why Private Blog Networks & Microsites Are Dangerous – Here’s Why with Mark & Eric

    Eric Enge
    17 Nov 2014 | 10:52 am
    In this episode oh Here’s Why, Eric and Mark discuss the do’s, don’ts, and dangers of Private Blog Networks and Microsites. They walk through how private blog networks are created, for what reasons they get created, and how and why to avoid them. They also discuss micorsites, how they can be considered Private Blog Networks, and how to avoid penalization from Google. If you want to check out any of the articles or sites referenced in the video you can find them all here: Google Targets Sites Using Private Blog Networks With Manual Action Ranking Penalties The Private Blog…
  • Why is Google a Learning Machine? – Here’s Why with Mark & Eric

    Eric Enge
    10 Nov 2014 | 5:00 am
    In this episode of Here’s Why, Mark and Eric discuss the Singularity, Google’s ever-evolving Artificial Intelligence, the Knowledge Vault, making sure that we keep our robot overlords happy, and much more. For a deeper dive into the world of Google’s Knowledge vault, check out Eric’s article: Knowledge Graph Advances From Google. If you want to check out any of the articles or sites referenced in the video you can find them all here: We’re failing to prepare our kids for the impending robot takeover Top 10 Reasons We Should Fear The Singularity Time Flies Too Fast! The…
  • Chris Brogan: Quotes for Freaks Who Shall Inherit the Earth

    Mark Traphagen
    5 Nov 2014 | 5:30 am
    Are you a freak? “Why would I want to be a freak?” you might ask.  New York Times bestselling author and sought-after conference speaker Chris Brogan thinks the freaks shall inherit the earth. In fact, he believes that so strongly, he wrote a book about it.  Chris thinks that in our hyper-connected world where almost anyone has access to people, information, and resources, freaks have unique characteristics that make them actually more likely to succeed than “normal” folk. What does Chris mean by a “freak” in this context?  Click image to watch Chris…
  • What the Ello? – Here’s Why with Mark and Eric

    Eric Enge
    3 Nov 2014 | 6:00 am
    In this episode of Here’s Why, Mark and Eric dive head first into the world of Ello. They discuss the reasons behind Ello’s recent surge in popularity, who created it and why, and what the future holds for the burgeoning social network. If you haven’t read it already, definitely check out Mark’s incredibly in-depth guide: Ello: The Complete Guide to the Ad Free Social Network. Full Transcript: Eric: Hi I’m Eric Enge, CEO of Stone Temple Consulting and with me today is… Mark: Mark Traphagen the Senior Director of Online Marketing for Stone Temple Consulting.
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  • Get An Earlybird Registration For Pubcon Austin 2015

    Lane R. Ellis
    19 Nov 2014 | 8:15 am
    Grab an early-bird registration today for Pubcon Austin 2015, and make plans to attend Pubcon’s first conference of 2015 in the sunny technology capital of Texas. Registration is now open for...Continue this story.
  • Pubcon Austin 2015 Sponsorship Opportunities

    Lane R. Ellis
    17 Nov 2014 | 8:00 am
    Pubcon, a Forbes must-attend conference and an Inc. top conference for growing your business, has sponsorship opportunities available for our next conference, Pubcon Austin 2015. Pubcon Austin 2015 has excellent opportunities...Continue this story.
  • Now Taking Speaking Proposals For Pubcon Austin 2015

    Lane R. Ellis
    13 Nov 2014 | 7:00 am
    Pubcon, the premier social media and optimization conference, is now accepting speaker proposal submissions for Pubcon Austin 2015, which takes place Monday, April 20 at the AT&T Conference Center on the...Continue this story.
  • Pubcon Austin 2015

    Lane R. Ellis
    11 Nov 2014 | 7:00 am
    We’re happy to announce our first event of the upcoming year, when Pubcon Austin 2015 returns to the technology capital of Texas for a great day filled with the leading social...Continue this story.
  • Pubcon Gains Popularity As Top Digital Marketing Conference

    Lane R. Ellis
    5 Nov 2014 | 7:00 am
    In addition to being named a Forbes must-attend conference and an Inc. top conference for growing your business, Pubcon has continued gaining popularity as the top digital marketing, social media, and...Continue this story.
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    Bing Ads Blog

  • Comic Relief: 10 Minutes to More Exposure

    Aurea Astro - MSFT
    21 Nov 2014 | 9:00 am
    When I first set up my campaign, I bid only on “Exact Match” for my keywords, as I assumed anyone searching for these exact keywords would be the most likely to purchase my product. While this approach proved satisfying for a while, and provided...(read more)
  • Holiday Preparation Overview: Editorial Tips for Sitelink Extensions

    Sophie Lee - MSFT
    20 Nov 2014 | 9:00 am
    As we discussed yesterday , Sitelink Extensions are a quick, easy way that can help make your ads more relevant to the average search engine user. It’s easy enough to search for a keyword or phrase in Bing, but sometimes the results received don’t...(read more)
  • Holiday Preparation Overview: An Introduction to Ad Extensions in Bing Ads

    Tina Kelleher - MSFT
    19 Nov 2014 | 9:00 am
    Have you ever wondered how many people have clicked on one of your PPC ads because they were looking for your phone number or physical address? Ever wonder how many others clicked through, only to realize within seconds that your site doesn't have what...(read more)
  • Holiday Preparation Overview: Editorial Review Tips on Product Ads

    Sophie Lee - MSFT
    18 Nov 2014 | 9:00 am
    With more consumers using the internet as their one-stop shop this holiday season, marketing your gear in a clear, concise, and high-tech way is not just smart, it’s necessary. Get ready for the holidays with a Product Ads campaign that will fuel...(read more)
  • Custom Christmas Kit Available for UK Ad Agencies

    Saara Pietila - MSFT
    18 Nov 2014 | 3:30 am
    The Christmas season is the number one retail season of the year. This is a great opportunity for agencies to reach more searchers that are buyers for their clients. One of the best things about the festive season is the calendar. The designated holidays...(read more)
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    Get Elastic Ecommerce Blog

  • Why Consumers Showroom and Webroom [Infographics]

    Linda Bustos
    21 Nov 2014 | 12:06 am
    Last post we looked at the showrooming threat and what you can do about it. This week’s infographics cover both showrooming and webrooming, from WisePricer and Merchant Warehouse.TweetablesOver 50% of smartphone owners have researched prices while in store Tweet this1 in 5 consumers practice showrooming, 96% plan on doing so in the future Tweet thisThe top reason consumers showroom is ecommerce merchants offer free shipping Tweet thisRetailers estimate 5% of sales are lost to showrooming Tweet this Tweetables75% of men and 63% of women “webroom” (research online, purchase…
  • The Showrooming Threat: 5 Ways to Fight Back

    Linda Bustos
    19 Nov 2014 | 12:04 am
    With 71% of US mobile users owning smartphones, hundreds of thousands of consumers are carrying the Internet in their pockets, and 81% of them use their devices in-store.While some retailers are exploring iBeacon and other in-store digital goodness, most physical retailers are concerned about the threat of showrooming — when customers visit the physical store with the intent to order online (which increasingly involves a mobile touch).The threat of showroomingConsumers showroom in hopes of finding a lower price online, and of course, when it comes to low prices, the road often leads to…
  • The End of Facebook Like-gating and What it Means for Marketers

    Linda Bustos
    17 Nov 2014 | 12:50 am
    The practice of “Like-gating” has been a social strategy for many brands for a handful of years, with some social marketing vendors offering their own solutions for implementing Like-our-page-to-get-access to Facebook Pages.Image credit: Jack AshmanBut the Like-gate party is now officially over. As of November 5, Facebook has updated its SDK and API, removing the ability to require a Page Like to view content, participate in contests or receive coupons and other special offers. (Facebook also laid the smackdown on asking for Likes on individual Timeline posts in April. Humbug!)From the…
  • 2014 Holiday Online Retail Stats [Infographic]

    Linda Bustos
    14 Nov 2014 | 12:05 am
    What’s “in store” for the 2014 holiday online shopping season? Invesp Consulting dishes in this week’s infographic: Holiday shopping: statistics and trends.TweetablesThis holiday season will have only 26 days between Black Friday and Xmas (+1 more than last year, -5 than 2012) Tweet thisUS retail commerce is expected to grow 16.6% this year, up from 15.3% growth last year Tweet thisThis year’s holiday sales are estimated to account for 23.7% of total retail ecommerce sales in the US Tweet thisMobile commerce is expected to account for 33% of US online holiday sales…
  • 7 Critical Success Factors for Ecommerce This Holiday

    Linda Bustos
    13 Nov 2014 | 12:03 am
    While for most ecommerce sites, the holiday shopping season is the “most wonderful time of the year,” there’s no other time of the year when consumers are more bombarded with email and ads promising door-crashing (and site-crashing) low prices and free shipping offers, both in-store and online. With competition fiercer than fierce, what makes or breaks your holiday selling success?Site performanceThe average cost of downtime for an ecommerce website is an estimated $4700/minute. There’s nothing more critical than website uptime and performance during peak periods.It’s not just…
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    Compete Blog

  • Sunday Series: NHL Scores Big in October

    Laura Cantwell
    23 Nov 2014 | 8:10 am
    Image from: NHL / Shutterstock October 8 kicked off the 2014-2015 season for the National Hockey League causing a drastic increase in traffic to hockey-related sites. With the start of the 98th NHL season of operation, and 97th season of play (#NHLLockout, never forget) many sites in our Hockey category saw a spike in unique visitors, most notably, Traffic grew by 77.78% for the site in October, bringing the total number of UVs to 3.2 million, up from 2.7 million in 2013. Perhaps this YoY increase is in part influenced by the upcoming NHL All-Star Game to be held in January, the…
  • The Weekly Compete Pulse

    Laura Cantwell
    22 Nov 2014 | 8:50 am
    Welcome to the weekend! As we prepare to dive into holiday-shopping season, we’ve collected a few of our favorite digital marketing articles from the past week. If you missed them, check them out below! Why It’s So Hard for Brands to Get Noticed on Amazon With regard to Amazon, brands have a lot of questions. What entices shoppers to click on which search result? How do certain brands appear to consumers on the site? What is the likelihood of shoppers to view products beyond the first search results page? Our study provides insight. How to Shift Your Marketing from Traditional to…
  • Webinar Replay: Mobile vs. Desktop Retail Shopping Trends & Implications

    Matt Pace
    18 Nov 2014 | 8:46 am
    Today we are all witnesses to the ever-expanding role of mobile on consumers’ lives, and the explosion of new channels through which marketers can connect with shoppers as they research, engage with, and purchase products. Shoppers, of course, are savvier than ever. With the near ubiquity of smartphones and other mobile devices, consumers can now shop freely whenever they desire to online, or use their devices to better inform in-store purchases. Today, consumers don’t go to stores so much as stores go with them. To examine how consumers are using their mobile devices to shop, Millward…
  • Brands Searching for Success on Amazon

    Matt Pace
    17 Nov 2014 | 9:19 am
    Image from: Amazon / Shutterstock Despite recent stumbles with investors and cell phone shoppers (Fire Phone anyone?), Amazon remains the dominant player in US ecommerce. As the top spot for online shopping, Amazon’s reach is hard to overstate. Amazon accounted for 22% of consumer visits to any online retailer in September this year, up from 19% last year. For comparison, the top 5 online retailers combined account for half of all visits, while all other online retailers vie for share of the remaining 50%. For manufacturers of toys, diapers, groceries, auto parts, and everything in between,…
  • Sunday Series: Traffic Accelerates for Tesla

    Laura Cantwell
    16 Nov 2014 | 6:44 am
    Image from: Tesla / Shutterstock The Vehicles category saw a strong increase in traffic in October, and traffic for one site in particular nearly doubled m-o-m. That site was, website for automaker Tesla. The lift coincided with a press event on October 9 in Los Angeles. During the event, Tesla revealed new features added to their Model S sedan, and “unveiled the D,” a new version of the Model S with “dual motors.” Since the event, reservations for Teslas have surged. The new releases claim’s the D has an impressive top speed of 155 mph and can travel up to 275 miles…
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    Understanding Google Places & Local Search

  • Apple Maps Vs. Google Maps – ThrowDown in Buffalo

    Mike Blumenthal
    20 Nov 2014 | 5:25 am
    As many of you know I live in upstate NY about 70 miles due south of Buffalo. You may not know that I am flying home today from Denver after speaking at the Hospitality Marketing Conference. You also know that there has been a boatload of snow in Buffalo and that people have died. And that the storms are continuing. You may not know that most snow fall throughout all of Western New York is caused by the lake affect of the cold westerlies passing over Lake Erie, picking up moisture and then dropping snow in very narrow west-east bands. These bands are often only a mile or two wide north to…
  • Some Thoughts On the New Pak Results from Google

    Mike Blumenthal
    16 Nov 2014 | 7:06 am
    Click to view larger. An answer box displaces the new Pak in this example. Some thoughts & observations on the new [Hamburger] Pak from Google which for now, like the Carousel, is US only. 1-The local carousel is still in use and shows when you select a result delivered by “People also search for” in a 7-pack result. Will we soon see its demise as well? Currently Google shows five competitors, not three, below the brand Knowledge Graph. Not sure how that would work with the new [Hamburger] Pak. 2-Obviously that question raises the related question of whether the traditional…
  • Google Achieves 100% Monetization Above the Fold with New Pak

    Mike Blumenthal
    15 Nov 2014 | 7:29 am
    We knew that this day was coming. Like frogs in slowly warming water that ultimately reaches a boil we hardly noticed. On “average” screen sizes on the desktop, there is little else that can be seen besides ads and the new Pak. Thus in many search results that return a new Pak, only 3 listings are returned. If there are two ads at the top then only 2 results are returned. And in the case of hotels those are monitized. Thus 100% of the area above the fold is monetized. This is screen capture on a 1440 x 900 display. 62% of all users have this size display or smaller displays. Even…
  • Which Terms Trigger the New Entertainment Pack

    Mike Blumenthal
    13 Nov 2014 | 5:34 pm
    The new carousel replacement, like the carousel, shows for entertainment and recreational searches. This entertainment pack almost always (but not quite always) starts at position one right below any ads. I wanted to see which terms that previously showed the Carousel were now showing the new Entertainment Pack. When the original local Carousel first came out in June of 2013, we were able to identify a list of 350 terms that produced a local carousel. I tested a sampling of 50 of those terms to see which results were now showing the new entertainment pack. I ran 100 searches with my location…
  • Google Rolls Out Carousel Replacement

    Mike Blumenthal
    13 Nov 2014 | 2:44 pm
    Update 7:00: Greg Sterling notes that Google has confirmed that this is now being rolled out. Per James Gibbons and Brady Callahan on Twitter, Google is testing another variation of their Carousel Replacement. I was able to see the test in Safari on my Mac but not in Chrome or Firefox. Mileage may vary. It is similar to the display first seen in August but with three differences. One, the display is only showing at position 1 of the organic results and two, there is no embedded map. The striking third difference though is that when you click through one of the list results you are presented…
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    Matrix Marketing

  • Search – Social – Press Releases – And BLACK FRIDAY/CYBER MONDAY!

    20 Nov 2014 | 7:41 pm
    Today I (David Brown) will be speaking with Joe Beaulaurier of about his recently published blog post “And Again, The Press Release is Dead.” Among other things we’re going to have some Black Friday / Cyber Monday… Cyber Tuesday(?) chat. And really… anything else is fair game as Ryan and Fabio are playing hooky today.
  • The Importance of Social Media in your SEO Efforts

    18 Nov 2014 | 12:00 pm
      Join us for another another episode of Geeks Round Table. David, Ryan and Fabio address some importance  social media questions. Should I be on all social networks? Is helping your customer  the best way to market? What is the importance of having a well managed social media campaign for reputation management and customer relations? David also points out that Social media is more than just likes and followers. Please stop and ask us a question. We’ll  take a look at your site and answer in one of our upcoming podcasts!  
  • Pinterest Series 1: Is Pinterest the New Google?

    Elizabeth Brown
    13 Nov 2014 | 12:00 pm
    Is Pinterest the new Google? That is a question many of us within SEO and social media circles are pondering. As with anything in our field, there is debate about this statement and arguments supporting both the yes and no, answers to the question. I asked David, our resident SEO guru and geek, what he thought about it. After his several minutes of laughter finally subsided, he directed me to Quantcast, for a quick statistical measure of the two sites. Quantcast is a site that allows for you to type in any website address and compare it’s traffic to another website’s URL. Below…
  • A Christmas Infographic Before Thanksgiving – You’re Welcome

    6 Nov 2014 | 12:00 pm
    Yes it’s true, Christmas time is quickly upon us in the marketing space. Now is the time to start revolving your content around Christmas with relevance to your field. Make sure to incorporate colorful, festive images with your content for lengthier blog visits, social media shares and repins on Pinterest. Be sure that you’re ready this year for Cyber Monday! That’s all we have for today – be sure to check back next Thursday as we’ll actually write a post worth reading. For now – Enjoy the Christmas Marketing Infographic! Special Thanks to Bull Dog Social…
  • Halloween Spooktacular – Negative Keywords in PPC

    4 Nov 2014 | 11:55 am
    Here we are with another episode of Geeks Round Table. It was Halloween so we decided to talk about how scary choosing the right keywords can be, and how choosing the wrong ones can cost you BIG time in the PPC game. Hope you enjoy, even if it is a few days late! And as always please swing by and ask us a question. We’ll do our best to take a look at your site and answer in one of our upcoming podcasts!
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    SEO Blog – MoreVisibility

  • Understanding Deep Links In Bing

    Andrea Hamilton
    18 Nov 2014 | 2:05 am
    I recently received an email from a client regarding their organic search results in Bing. They had discovered that a few links below their company listing were old and outdated. Within Bing, these sitelinks or “deep links” (as they are referred to by Bing) can be very helpful. As seen in the example below, the […]
  • Best Practices’ SEO Is Critical for Success

    Khrysti Nazzaro
    5 Nov 2014 | 2:19 am
    I’m continuing to have a lot of conversations about the devastating impact that Google’s Organic algorithm updates have had on the bottom lines of some businesses. It’s disheartening to hear stories of business owners, online marketers, and webmasters who, many without deep understanding (though some clearly knew, or looked the other way, what was going […]
  • B2B Content Marketing: Creating Content that Connects and Influences

    Lauren Owens
    29 Oct 2014 | 3:10 am
    The internet has rejiggered the B2B sales process. Whereas an in-house sales team used to be able to drive the decision-making process, many buyers no longer reach out until they’ve made a purchase decision. But B2B marketers need not leave their sales goals to fate. The answer instead is to create content that connects with […]
  • DIY User Experience Evaluation: Where to Look & What to Look For

    Lauren Owens
    8 Oct 2014 | 3:22 am
    User experience can mean the difference between traffic that converts and traffic that bounces. If you suspect that your website is not performing as it should be, it may be time for a user experience evaluation. Follow these steps in order to find the “holes” in your website that could be contributing to a negative […]
  • SEO Content Optimization: Way Beyond Keywords

    Lauren Owens
    1 Oct 2014 | 3:27 am
    Although SEO and the Search Engine Result Pages (SERPs) have evolved significantly over the past several years, many content creators still think that  content optimization is about sprinkling keywords throughout their content and hoping for the best. Of course, nothing could be further from the truth. For any keyword, the search engines deliver millions of […]
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    Interactive Cleveland

  • 5 Benefits of a Competitive Analysis

    29 Oct 2014 | 12:58 pm
    When it comes to keyword rankings and search engine performance, one of the most difficult concepts for folks to wrap their heads around is the competitive landscape. No business lives in a vacuum. If you can’t seem to make it past position #6 in Google, the problem may not be your agency. Most clients know where they rank for a given keyword or keywords. If you ask a company where they show up on Google for keyword X, if they don’t know they will Google it to find out. This is where the problem exists. “No business lives in a vacuum.” Not having a clear understanding…
  • 3 SEO Agency Red Flags

    22 Oct 2014 | 10:24 am
    An interesting topic came up this week on Twitter. How many businesses out there have paid an agency to run your marketing campaign? Probably a lot, right! Part of their “services” are to create a website, setup your Google Analytics tagging or tracking. Perhaps they created your website for what you thought was a “great deal” cost wise compared to other similar vendors. Hint: Nothing comes cheap! Maybe they said, “Yeah, we have are own reporting tools we use (free Google Analytics) and will set that up for you when we start.” “If you like wool over…
  • Pubcon 2014: Day 1

    10 Oct 2014 | 9:56 am
    This past week, I had the pleasure of attending the Pubcon conference in Las Vegas for the second time in three years. Once again, the conference did not disappoint. This year, I made a point to attend all but the last session on Tuesday. This year’s speakers were top notch folks. Each session was very informative and at times entertaining. Below are just a few highlights from the conference sessions I attended on the first day. Google Penalty Recovery Lead by a panel that included Gareth Hoyle, Shahid Awan, Marie Haynes, and Arnie Kuenn, this session gave an update on the changes…
  • 5 Free SEO Audits

    28 Jul 2014 | 10:25 am
    To celebrate LeBron James’ return to Ohio, we’re offering a Free SEO Audit** by hand (written in Comic Sans) during the month of August. Our team is on the clock! Using 23 minutes, each member of our team will generate as much high level data as we can for the SEO audit and send you a report detailing these high level results. Hurry, this offer expires on 8/1/2014! There are only 5 “starting spots” total for the free audit. Just submit the form below to enter! Contest Closed **Terms & Conditions: Interactive Cleveland Inc. will select (5) website entries to…
  • What is a good ROI for Ecommerce?

    18 Jun 2014 | 8:17 am
    The weather is heating up (finally) and the sound of ice cream trucks fill the air. Summer is approaching and everyone is thinking time off. If your boss is out of the office or your team is on hiatus, its a perfect time to do a deep dive into your website reporting. ROI, or return on investment, is a great way to measure your marketing efforts across different channels and opportunities. I’ve found that it is much easier for an e-commerce website to calculate ROI than other industries such as B2B or lead generation. For lead generation or B2B, the final sale could take several months…
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    SEO & Marketing Company » Blog

  • How Much of Your Posts Do People See?

    Level343 Team
    17 Nov 2014 | 6:28 am
    You work hard to craft the perfect blog post to engage your customers and keep them hungry for more, but you’re just not seeing the traffic and clicks you had expected from all that hard work. You built it, they […] The post How Much of Your Posts Do People See? appeared first on SEO & Marketing Company.
  • Yes, You Need a Content Inventory

    Gabriella Sannino
    9 Nov 2014 | 11:00 pm
    You’ve spent months or even years perfecting your online marketing presence – with an amazing strategy, designing your website and putting your social media plans into action, only to find that visitors aren’t hanging around and qualified leads aren’t turning […] The post Yes, You Need a Content Inventory appeared first on SEO & Marketing Company.
  • Does Your Site Need a Web Designer or a Web Developer?

    Gabriella Sannino
    2 Nov 2014 | 11:00 pm
    Anytime I’m asked do you need a Web Designer or a Web Developer in order to get a site built? In my mind I think Oo yeah the elusive unicorn that farts out rainbows. One has focus on eye candy, while the other tackles conversions, […] The post Does Your Site Need a Web Designer or a Web Developer? appeared first on SEO & Marketing Company.
  • Multilingual SEO: Do You Need It?

    Level343 Team
    27 Oct 2014 | 12:00 am
    Your site’s doing great in America, Canada and even the UK, but when you decided to reach out to Spain, your efforts were lackluster. What happened to change your site’s incredible impact with English-speaking markets when you sailed into Spanish […] The post Multilingual SEO: Do You Need It? appeared first on SEO & Marketing Company.
  • Better Search Engine Placement

    Gabriella Sannino
    19 Oct 2014 | 11:50 pm
    Whether you’re Internet savvy or not, you probably know the one thing that will help your website more than anything is better search engine placement. How you’ll achieve that or even who to ask to help may be a less […] The post Better Search Engine Placement appeared first on SEO & Marketing Company.
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    » Blog

  • How To Work Relationships and Concepts Into Your Copy

    Bill Sebald
    6 Nov 2014 | 8:22 pm
    It’s an exciting time in the SEO industry. Many things have changed – by now much of the industry has acknowledged and began an evolved form of SEO practices. Google has hit adolescence; it’s entered into Junior High School. The folks at Mountain View made the conscious decision that keywords alone couldn’t deliver them the results they wanted to see (ahem, “their users wanted to see”). Google tried some different modeling, but ultimately came around to semantic search (that is, using semantic technology to refine the query results). Now I said…
  • Javascript and the Modern SEO (or, how not to recommend fear to your clients)

    Bill Sebald
    5 Sep 2014 | 11:31 am
    Going back at least 10 years, Google has always crowed about Googlebot’s improvements in rendering and understanding “formerly” prohibitive languages and media. For some of the older SEOs, we remember the announcements on their breakthroughs with crawling Flash, or when they were supposedly starting to understand the words in text (with some kind of OCR tech). Javascript, which (to be frank) is blindly admonished by many SEOs, is one they’ve always been working on (from my own 2010 test). So when they say they’ve improved, it’s a little like crying…
  • Making Better SEO Reports For Your Clients

    Bill Sebald
    22 Aug 2014 | 9:26 am
    Ah, the SEO report. Sometimes the bane of our existence. Some agencies spend the majority of their time creating monthly detailed monstrosities, while others might send quick, white-labeled exports. Meanwhile, smart companies (like Seer) look for ways to use APIs and programming to speed up data pulling. At Greenlane, we took this approach as well; Keith, my partner and incurable data nerd, created our out-of-the-box reports to pull API data on traditional SEO metrics like rankings (yes – we still believe in the value), natural traffic (at the month over month and year over year…
  • How Entities (and Knowledge Cards) Can Help With Query Intent

    Bill Sebald
    29 Jul 2014 | 8:18 am
    Vote for this post on Entity optimization as a big SEO play isn’t quite upon us yet. It’s a slow, growing Google addition. I know – it frustrates me too. So much potential, of which I believe will greatly improve search results in the future. Google isn’t nearly showing the fruits of everything it knows through entities, whether through cards or search results – at least not relative to the way they rank on keywords alone. But can knowledge cards help bring qualified traffic while considering searcher intent? SEOs always talk about searchers…
  • The New Google Doesn’t Like Old SEO

    Bill Sebald
    26 May 2014 | 8:44 pm
    I read – and commented on – a great post called Panda 4.0 & Google’s Giant Red Pen by Trevin Shirley. Panda 4.0 just hit; the SEO space is hiding under their desk, with some reacting either out of panic or for show. It’s definitely news, but at this point, I don’t see any reason to scream from the rooftops at Google. It’s what we should be expecting by now. In 2011, the first Panda showed us Google is not afraid to drop atom bombs. Panda opened the door for Penguin, and many updates have come since. Matt Cutts said he wished Google had acted sooner,…
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    Bruce Clay, Inc. Blog

  • ‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA

    Virginia Nussey
    20 Nov 2014 | 12:02 pm
    ‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA was originally published on, home of expert search engine optimization tips. “In our industry, if you can’t adapt, you lose.” Bruce Clay was the guest on an HOA yesterday that one commenter called “Absolutely the best HOA I have heard all year about #SEO.” That link will bring you to our recap and top takeaways from Bruce’s video chat with Ben Fisher and Stephan Hovnanian. Replay the HOA on YouTube, and click through for a time-stamped play-by-play in the description…
  • Is SEO Worth It? 7 ‘Bruce-isms’ to Make the Case to Management

    Kristi Kellogg
    13 Nov 2014 | 8:00 am
    Is SEO Worth It? 7 ‘Bruce-isms’ to Make the Case to Management was originally published on, home of expert search engine optimization tips. Bruce Clay is the president of Bruce Clay, Inc., an industry leader and SEO lifetime achievement award recipient. In his nearly two-decade SEO career, he’s advised thousands of businesses on how to take their a web presence to the next level with SEO. With clients ranging from small business owners to Fortune 500 executives, Bruce has had a firsthand view of what it takes to double, triple and quadruple web traffic and…
  • New Mac OS Allows Seamless Cross-Device Internet Experience; Just Another Reason to Shift to Entity SEO

    John Alexander
    5 Nov 2014 | 10:28 am
    New Mac OS Allows Seamless Cross-Device Internet Experience; Just Another Reason to Shift to Entity SEO was originally published on, home of expert search engine optimization tips. It’s been just over a year since Google updated its algorithm with Hummingbird, making it better equipped to serve conversational search queries. The day is coming when the majority of searches will be conducted with natural language; most queries will be long-tail; and optimizing for a set of short keyword phrases won’t be sufficient. Some have been saying this same thing for a long time now.
  • Happy Halloween! Bruce Clay, Inc. Is in the Spirit!

    Kristi Kellogg
    31 Oct 2014 | 3:00 pm
    Happy Halloween! Bruce Clay, Inc. Is in the Spirit! was originally published on, home of expert search engine optimization tips. Bruce Clay, Inc. Goes All Out for Halloween   Happy Halloween from Bruce Clay, Inc.! It’s that time of year again, and the Bruce Clay team is dressed to the nines, as per usual. Bruce Clay came dressed as an authentic German, complete with Lederhosen, and was flocked by a diverse cast of characters, including: Jaws Flo from Progressive a leprechaun with Lucky Charms the Queen of Hearts Minnie Mouse Vanna White an Ebola doctor the Cheshire…
  • The All-In-One Mobile SEO & Design Checklist

    Chelsea Adams
    29 Oct 2014 | 12:39 pm
    The All-In-One Mobile SEO & Design Checklist was originally published on, home of expert search engine optimization tips. On the Google Developers website, Google calls mobile optimization “a critical part of website management,” and dedicates an entire in-depth section of the site to helping webmasters build smartphone-optimized websites. Mobile matters. And if Google calls it a “critical part of website management,” it’s safe to say it really matters. Consider this checklist a mobile SEO good-to-great resource. If you’re already on-board and optimizing for…
  • add this feed to my.Alltop » Blog

  • What is a Modern SEO Specialist?

    Stephanie De Leon
    12 Nov 2014 | 7:00 am
    What is a Modern SEO Specialist? is a post by SEO expert Stephanie De Leon. For information about our SEO services or more great SEO tips and tricks, visit the blog. Seemingly a simple question, an SEO specialist could be described as someone who helps users find what they’re searching for when using search engines like Google and Bing. However, that is merely the tip of the search engine optimization iceberg. Let’s consider the following example: A Google search for “cat” returns Cat construction equipment, their Yahoo finance page, a Wikipedia article on the animal, and…
  • Balancing the Need for Evergreen and Real-Time Content
    1 Nov 2014 | 8:39 am
    Balancing the Need for Evergreen and Real-Time Content is a post by SEO expert For information about our SEO services or more great SEO tips and tricks, visit the blog. Content is king when it comes to a successful marketing campaign. We all know this and we would all like to believe that the content we provide our consumers is the most useful information possible. The difficulty of the situation is judging how to balance the need for those ever-lasting articles that consumers will keep coming back to against the articles that are directly relevant to current events and…
  • Five Content Marketing Metrics You Don’t Know But Should

    Claye Stokes
    11 Oct 2014 | 11:33 am
    Five Content Marketing Metrics You Don’t Know But Should is a post by SEO expert Claye Stokes. For information about our SEO services or more great SEO tips and tricks, visit the blog. On September 24th I had the opportunity to participate in a webinar hosted by David Malmborg from Right Intel. We discussed five important data points that are really good leading indicators of your eventual success (or unfortunate misfires) in content marketing. These are important metrics, but too many companies don’t pay any attention to them. First off, I want to mention a caveat that these…
  • Digital Marketing IS Marketing
    7 Oct 2014 | 2:47 pm
    Digital Marketing IS Marketing is a post by SEO expert For information about our SEO services or more great SEO tips and tricks, visit the blog. There was a time when companies would specifically hire a digital marketing specialist to handle those aspects of a marketing plan – and rarely would that person have much to do with the rest of the marketing team. Things have changed a lot in the last few years, though, because digital marketing is no longer a mysterious, unrelated strategy. Instead, all aspects of modern marketing are interwoven into the same digital world, and…
  • Can Google Determine the Level of Quality in Your Content?

    Andy Eliason
    27 Sep 2014 | 8:56 am
    Can Google Determine the Level of Quality in Your Content? is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the blog. In the recently released Searchmetrics Ranking Factors Study, the case for quality content is once again highlighted as a critical SEO component. There should be any number of people out there who are rolling their eyes right about now, thinking: not another post about how “content is king.” We’ve heard it before. How many ways can you keep saying the same thing? Well, that’s what I usually…
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    Hyper Dog Denver SEO Blog | Colorado SEO Firm

  • Penguin 3.0: A year in the waiting

    Jim Kreinbrink
    4 Nov 2014 | 2:22 pm
    Google’s “Penguin Updates” target the easiest link building practices. Since Google’s algorithm uses links to determine whether a website deserves to rank, they use the Penguin Updates to punish sites that might be getting links in an automated fashion. Penguin Update 1: April 24, 2012, dubbed v1.0 Penguin Update 2: May 25, 2012 Penguin Update […]
  • “How do you write great title tags and meta descriptions?”

    Janna Vance
    20 Oct 2014 | 2:04 pm
    “How do you write great title tags and meta descriptions?” That is the question that clients ask me most frequently. And it’s a loaded question for sure! There are several components to authoring great titles and descriptions, but there are also a few considerations that each client will want to consider for themselves. I’ll address […]
  • Summary of Search: Who is Syndicating Who? What to know about syndicating your blog.

    Jim Kreinbrink
    9 Oct 2014 | 2:25 pm
    SUMMARY OF SEARCH Google released a new Panda 4.1 update this month and unique, relevant content and overall site quality has never been more vital. Syndication actually plays a large part in what Google sees as duplicate content. Done correctly, syndication can mean new visitors, brand exposure, social shares, and links to your site (which […]
  • The Walking Dead, Google Authorship Edition

    Jim Kreinbrink
    8 Sep 2014 | 12:12 pm
    Summary of Search Google recently announced the end of Google Authorship, a feature the SEO community thought might become a major part of Google’s ranking formula. With Google Authorship, photos of writers were shown in Google’s search results – when rel=”author” and rel=”me” tags were embedded pointing to their Google plus profile. In December 2013, […]
  • Doing the Pigeon (Update)

    Jim Kreinbrink
    1 Aug 2014 | 6:01 pm
    Last month, Google rolled out one of their largest local search updates in quite some time. Since Google didn’t name the update, Search Engine Land named this one the Google Pigeon Update. It’s seemingly unrelated to Google’s Pigeon Rank, an April Fools joke from back when Google did good and funny things. This update does […]
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     | periscopeUP

  • Time Strategy for Marketers With Jodi Hume [Podcast]

    Dan Kaplan
    20 Nov 2014 | 6:00 am
      How can busy marketers better manage their time and be more effective? Executive Consultant Jodi Hume shares her fascinating and useful time strategies. In this episode Dan Kaplan, CoFounder of periscopeUP interviews Jodi Hume, CEO of The Business Of Life. They discuss emerging trends in time management and apply them to the crazy-busy life of digital marketers. Topics include: What is “Time Strategy?, having a choice, not being exhausted, creating clarity, and creating structures […] The post Time Strategy for Marketers With Jodi Hume [Podcast] appeared first on  | periscopeUP.
  • How To Use & Syndicate High Impact PR [Podcast]

    Dan Kaplan
    13 Nov 2014 | 5:00 am
    In this episode Dan Kaplan, CoFounder of periscopeUP discusses increasing lead quality with Michael Eager, CEO Founder of Sprint Marketing. Influenced by the thinking of Dan McDade, author of The Truth About Leads, Michael makes the case for spending your resources improving the quality of your websites leads, rather than increasing the volume of leads. The post How To Use & Syndicate High Impact PR [Podcast] appeared first on  | periscopeUP.
  • Dan Kaplan To Appear On AHA! Business Radio, On CBS Radio 1300

    Dan Kaplan
    11 Nov 2014 | 8:42 am
    AHA! Business Radio: Every Tuesday at 6PM on CBS 1300, host Allan Hirsch provides information to help listeners run their business and guide decision making. Tonight (11/11/14), Allan and Dan will discuss ways to make a website more effective, including: Taking personal responsibility for the success of your website Know at the least how many leads your site has gotten last month Don’t expect that your team / vendor is “taking care of it.” Business […] The post Dan Kaplan To Appear On AHA! Business Radio, On CBS Radio 1300 appeared first on  | periscopeUP.
  • Content Strategy With Adria Saracino, Head of Content Strategy At Distilled [Podcast]

    Dan Kaplan
    6 Nov 2014 | 7:18 am
    In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adria Saracino, Head Of Content Strategy At Distilled. They discuss: what makes a good content strategy, how to get leads & sales with content strategy, how to craft a good content strategy on a limited budget, what makes good content, and they walk through an example of a content production and distribution strategy that received millions of views and was mentioned in Rolling Stone magazine. The post Content Strategy With Adria Saracino, Head of Content Strategy At Distilled [Podcast] appeared first on  | periscopeUP.
  • (Now Provided) Keyword Data With Chase Granberry of Authority Labs [Podcast]

    Dan Kaplan
    30 Oct 2014 | 5:43 am
    In this episode Dan Kaplan, CoFounder of periscopeUP interviews Chase Granberry, Founder and CEO of Authority Labs. They discuss how to use Authority Lab’s new Now Provided Report] to get back some of that keyword data that Google Analytics is hiding. The post (Now Provided) Keyword Data With Chase Granberry of Authority Labs [Podcast] appeared first on  | periscopeUP.
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  • What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers

    Paul Richlovsky
    21 Nov 2014 | 11:53 am
    The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists. How many of the following 19 elements are you confident about? Besides the new reseller tracking tool from The Search Monitor, few other things are likely to make consumer brand manufacturers happier than the following these days: 1. Amazon optimization leading to higher rankings and leapfrogging of competitors who undercut on pricing. 2. Direct-to-consumer (DTC) e-commerce channels (Fact: 76% of companies going this route report meeting or exceeding revenue targets; others predict the…
  • Consumer Brand Manufacturing Spotlight: Shinola Shines in E-Commerce

    Paul Richlovsky
    19 Nov 2014 | 1:30 pm
    Last month, Shinola, maker of various Detroit-built items like bikes, watches and leather goods, responded to growing international demand by launching a European e-commerce site in order to provide consumers “direct access to all of its products,” in the words of CEO Steve Bock. The new site will cater to people living in Austria, Belgium, France, Germany, Italy, Luxembourg, The Netherlands, Spain and the UK with 6 different languages. Two things are particularly interesting about this move to get its European e-commerce shine on: 1.) It signals to brand manufacturers the…
  • Creating Sales Funnel Content for Manufacturing Marketing

    Victoria Grieshammer
    19 Nov 2014 | 6:30 am
    The sales funnel varies for each industry. For B2B industries such as manufacturing, the sales funnel can be a longer process than the B2C sales funnel. Plus, in the traditional B2B sales funnel, contact with a salesman was necessary at an early stage. Now a simple Google search can get this job done and salesmen are not contacted until the final stages of a purchase. So, manufacturing marketing has changed along with its sales funnel stages. Because customers can now find information on their own, manufacturing companies must create a content strategy that fits the needs at each stage. The…
  • Social is Your New Best Friend

    Maren Dickey
    17 Nov 2014 | 8:17 am
    It’s pretty rare that a person can say they’ve had all good experiences with every brand or product they’ve tried. There’s usually a bad experience that sticks out in your mind like a sore thumb, one that enraged you so much you swore you’d never use that brand again. Believe it or not, that anger provides the perfect opportunity for a business to prove their customer service, and sometimes gain a brand advocate. What if that was your brand or product and that customer is now spouting awful reviews about how much you suck? Much like showing up to prom wearing the same dress as…
  • Consumer Brand Manufacturer Spotlight: Jimmy Choo

    Paul Richlovsky
    14 Nov 2014 | 10:22 am
    Jimmy Choo Limited, a company known for designer stilettos and luxury accessories, is going public and expanding e-commerce investment. In addition to completely retooling its e-commerce platform, the company will also invest in a resource planning system from SAP, a product life cycle management system, and a new warehouse. These investments are intended to help the company realize an “omnichannel client offering in the medium term.” Helping to fund these new ventures will be a listing on the London Stock Exchange the company announced in September. In its public filing…
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    Adam Sherk

  • 10 Things That Expose Good Sites to Google Panda

    Adam Sherk
    20 Nov 2014 | 7:32 am
    Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. The types of sites vary but most are trusted, authoritative brands with large audiences that have produced quality, popular content for years.
  • Mobile Visits Account for 40% of All Traffic for Publishers

    Adam Sherk
    11 Nov 2014 | 7:39 am
    Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. I started with the sites surveyed in my post on search and social traffic and then added several more newspaper, magazine and content sites, for a total of 70 brands. These are all sites that we currently work with so I’m going to keep the titles anonymous. But if you have a SimilarWeb PRO subscription you can pull this data for any site. On…
  • The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

    Adam Sherk
    7 Oct 2014 | 8:18 am
    Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. There is a wide universe of tools out there and my intention is not to cover them all. Instead I’ve highlighted the ones I like best and regularly recommend to editorial teams. I’ve also focused primarily on tools that are free or relatively inexpensive. If I haven’t included something that you…
  • Not a Bad Gimmick: The World’s Highest Press Release

    Adam Sherk
    23 Jul 2014 | 5:08 am
    London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. And it gives me a chance to point out that the release is free of links with optimized anchor text, which is something you want to watch out for these days (when…
  • Take Advantage of Additional Google News Opportunities for Publishers

    Adam Sherk
    4 Jun 2014 | 5:44 am
    Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors, there are some additional opportunities that are worth taking advantage of. If you aren’t utilizing each of these I recommended adding them to the mix. 1) News_keywords tag – Use the news_keywords tag to provide up to 10 defining phrases for each article. While not as impactful as key news search…
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    Genuine SEO

  • Using Alerts To Maintain A Business’ Good Reputation

    Josh Nadeau
    3 Nov 2014 | 10:17 am
    Using Alerts To Maintain A Business’ Good ReputationWhen a business wants to avoid negative press, it needs to make sure it signs up to get an online reputation alert every time negative comments are made about it. These powerful search engines are able to find negative commentary on the business anywhere on the Internet.The SearchThe search is ongoing for the business. Their name is being searched at all times, and it is attached to a search that looks for negative words. These comments are moderated by the program to make sure they are pertinent, and they are sent to the business…
  • 5 Essential Tools for Start-ups and Small Businesses

    Josh Nadeau
    9 Oct 2014 | 1:30 pm
    Start-ups are getting younger every day with kids going into business for themselves right out of school or before they even graduate. Having fresh perspective can be a good thing, but for those of your lacking office experience, here are five essential tools that guarantee a fighting chance in the ever-crowded small-to-medium sized business market.Professional EquipmentThere is nothing worse than spending time and money on a project only to be held back by technology. That can be in the form of a slow-loading website, poorly produced media, or buggy program. The first way to get around this…
  • Promoting Your Business With SEO Services

    Josh Nadeau
    10 Sep 2014 | 8:46 am
    When it comes to promoting your business online, few services can offer you the results that search engine optimization (SEO) can. Good SEO isn’t just focused on impressing the search engines such as Google, Bing, and Yahoo in order to increase your website traffic; it is also intended to help convert visitors into customers for your products and services.What is SEO?Many business owners are somewhat confused about what exactly SEO is, and what it can do for their business. They may spend the majority of their advertising and marketing budget into social or other forms of promotion;…
  • Direct Traffic To Your Company Website With The Help Of A PPC Company

    Josh Nadeau
    25 Aug 2014 | 6:21 pm
    Every business is aware of the importance of high quality advertising. If your company is not well advertised then consumers will not be aware of your products or services, and consequently use the competition to fulfil their needs. With high quality, well placed adverts however you are much more likely to succeed and make a sale. In this day and age, the best place to advertise is not in magazines, local papers or on the television: instead it is online. The internet is used by people all around the world and it is also the first place that consumers turn when looking for any kind of product…
  • Why Should Your Small Business Have Its Own Website?

    Josh Nadeau
    24 Aug 2014 | 4:09 pm
    If you own a small business and you don’t yet have a website, you should do something about it as quickly as you can. This article explains the reasons why, and why it will benefit your business to get online as quickly as possible.The idea of creating a website is daunting to some and exciting to others. There are much easier ways of creating a website nowadays without the need to go to a web designer and paying lots of money for the privilege. You may decide to do this eventually but there is no need to make things too complex to begin with.The simplest reason for getting your own website…
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  • leader or follower?

    17 Nov 2014 | 3:48 am
    What are you? A leader or a follower? We can all develop into leaders and also followers. Equally are vital but the chief sets the good case in point for his/her followers. A excellent leader has a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Self-improvement seminar for good leaders

    30 Oct 2014 | 3:42 am
    What are you? A leader or a follower? We can all become leaders and also followers. Both are important but the leader sets the good example for his/her followers. A good leader has a good follower.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Self-improvement statistics guide in decision-making.

    30 Oct 2014 | 2:58 am
    Statistics shows that about 75% of the people working today are unhappy with their current jobs. One reason is that their talents are wasted because it is not applicable for their current jobs.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Self esteem improvement; Start now before it is too late

    30 Oct 2014 | 2:10 am
    Be determined to improve your self esteem and you are on your way to great achievement. Do not let a low self esteem ruin your life. The way you think about yourself determines how you interact with... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Self improvement and success go hand in hand

    30 Oct 2014 | 1:39 am
    How do you know if a person is willing to attain self improvement? This is a question with no definite answer. It will all depend on the individual. Many people have goals, dreams or ambitions but do... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    EduTek n Social Media Advisor

  • Create eBooks with Soundtrack

    EduTek_SocialMedia Consultant
    18 Nov 2014 | 10:31 pm
    Today I came across ‘Booktrack’ that provides sound track for your digital content. ‘The Booktrack Studio allows you to read and create synchronized soundtracks for e-Books or any kind of digital text by adding background music, ambient sound, and sound effects. Booktrack automatically adjusts the soundtrack to your individual reading speed’. Moreover Booktrack is not an audio book but is an eBook where you read the text and hear a synchronised soundtrack that matches with the story. The following video suggests the various features offered by Booktrack. Click here to watch the videos…
  • Reaching Customers in Real Time through Programmatic Marketing

    EduTek_SocialMedia Consultant
    14 Nov 2014 | 1:55 am
    Marketing normally requires the marketer to reach the right person with right message at right time. Targeting new customers is not always easy but retargeting existing ones are much easier. Availability of huge data would let the marketer decide who should and should not be retargeted, at what bid price and with what message. Recently I had to do some shopping for Diwali purchase. As I had undergone a small surgery due to fracture of wrist on my left hand, I thought I shall do online shopping as I can comfortably browse and select what I want as long as I like without going outside. I was…
  • Role of Experiential Learning in Evolving Classroom

    EduTek_SocialMedia Consultant
    17 Oct 2014 | 2:25 am
    I had already mentioned about the importance of ‘Experiential Learning’ in my blog post titled ‘Enhancing Learning through various Experiential Learning Strategies’. Today I wanted to share with you how, The George Washington University (GW) in Washington, D.C., has offered Experiential Learning environments in certain disciplines, that help both students and faculty realize their objectives by considering the needs for flexibility and meeting the pedagogical and learning demands. Their experiential learning spaces include: ·         Award-winning, 6,300-square-foot School…
  • Game based Approach to Teacher Educators

    EduTek_SocialMedia Consultant
    16 Oct 2014 | 3:21 am
    We have come across incorporating game based learning to various subjects such as Maths, Science, Social studies  and Corporate /Business studies. So how about incorporating game based approach to Teacher Education? It would be wonderful if teachers identify areas that require additional inputs before experimenting directly in class. Quest2Teach fulfills your requirement. Quest2Teach offers game infused curricula for teacher education so as to reduce the gap between educational theory and application. The teacher educators evolve their professional identity in various narrative 3D role based…
  • My Recent Updates in Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    4 Oct 2014 | 1:47 am
    My recent updates in Educational Technology and Social Media Marketing can be accessed by visiting the following links: Educational Technology Social Media Marketing
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    SEO Content Strategy and BtoB Public Relations

  • 3 Tips to a Better, Video Interview

    Melanie Rembrandt,
    19 Nov 2014 | 1:13 pm
    Are you ready for that big, publicity opportunity? The phone rings, and a well-known producer at one of your targeted media-venues wants to interview you via video in 30 minutes. That’s fantastic! But wait…are you ready? If so, this could be a great, publicity opportunity to help boost sales, awareness and credibility fast. If not, […] The post 3 Tips to a Better, Video Interview appeared first on SEO Content Strategy and BtoB Public Relations.
  • Are You Ready for the Holidays or Just Overwhelmed?

    Melanie Rembrandt,
    12 Nov 2014 | 4:03 pm
    Time to Get your Content Strategy and Priorities in Place! It’s already mid-November and time to prepare for the holidays. And while things get super busy over the next, few weeks, here are a few things to keep in mind… Remember to celebrate! With all of the preparations for the holidays and getting things done […] The post Are You Ready for the Holidays or Just Overwhelmed? appeared first on SEO Content Strategy and BtoB Public Relations.
  • Is Your Social Media Working?

    Melanie Rembrandt,
    5 Nov 2014 | 7:49 am
    Or are you just posting and wasting time? Recently, Copyblogger killed its Facebook page, and Bob Bly wrote this interesting article in Target Marketing, “B-to-B Insights: Return to Sender”. It’s something to think about. Are you just posting on social media because it’s there and you think you need to? Or, is it actually providing […] The post Is Your Social Media Working? appeared first on SEO Content Strategy and BtoB Public Relations.
  • Is Your Content a Treat?

    Melanie Rembrandt,
    30 Oct 2014 | 4:55 pm
    BtoB Content Strategy That Makes Your Customers Want More Happy Halloween! Soon, the streets will be filled with witches, goblins, zombies, and ghouls screaming “Trick or Treat!” It’s a fun statement, but it can also refer to your content. For instance, when was the last time you reviewed your content to see if it’s actually […] The post Is Your Content a Treat? appeared first on SEO Content Strategy and BtoB Public Relations.
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    97th Floor

  • Episode 003: Chris Tuttle and Creating Value That Builds Business

    Shante Schroeder
    13 Nov 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder speaks with Chris Tuttle, CEO of Live Your Truth. They talk about building a momentum for your business and your brand starting with a community that feels connected, honored and supported. You will learn: Chris’ journey from studying marketing in college to full-time CEO of Live […] The post Episode 003: Chris Tuttle and Creating Value That Builds Business appeared first on 97th Floor.
  • Episode 002: Content Marketing Myths and Misconceptions

    Shante Schroeder
    11 Nov 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder chats with Josh Moody and Paxton Gray, leads at 97th Floor, on the topic of content marketing – specifically the value and benefit of content marketing in a long-term strategy. You will learn: What content marketing is. What content marketing is not. The common misconception about […] The post Episode 002: Content Marketing Myths and Misconceptions appeared first on 97th Floor.
  • Episode 001: Chris Bennett and the Art of Work

    Shante Schroeder
    6 Nov 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder speaks with Chris Bennett, CEO and Founder of 97th Floor, a digital marketing agency. She asks three very specific questions regarding failure, advice and legacy. Chris Bennett discusses his start in graphic design and computer technology and all things digital long before design, web development and […] The post Episode 001: Chris Bennett and the Art of Work appeared first on 97th Floor.
  • 97th Floor Wins Gold and Silver in 2014 Davey Awards

    Arianna Pesci
    24 Oct 2014 | 1:48 pm
    For Immediate Release Contact: Linda Day, The Davey Awards, 212.675.3555 THE INTERNATIONAL DAVEY AWARDS ANNOUNCES 2014 WINNERS GOLD AND SILVER WINNERS NAMED, ELEVEN BEST-IN-SHOW HONOREES UNVEILED New York, NY (October 21, 2014) – The winners of The 2014 Davey Awards have been announced by the Academy of Interactive and Visual Arts today. With […] The post 97th Floor Wins Gold and Silver in 2014 Davey Awards appeared first on 97th Floor.
  • Moving to Always On SSL

    Nathan Burch
    19 Aug 2014 | 8:16 am
    Don’t SSL Yourself Short: Tips to Help Communicate the SSL Transition Google has taken another significant step towards endorsing SSL (The first step being the complete transition of their own services). What follows within the SEO (sorry, digital marketing) community is mass conjecture and mostly unverifiable opinions. I won’t add to those speculations other than to […] The post Moving to Always On SSL appeared first on 97th Floor.
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    solar news HubSpot

  • Effects Of Clouds On A Solar Panel

    14 Nov 2014 | 7:03 am
    Solar panels hold a wealth of benefits, both for individuals and for the world at large. Economically, solar panels promise to lower the cost of electrical power. Environmentally, solar panels can give us cleaner power, sustainable power that will not require further damage to the environment. Solar power can reach remote areas. It can carry education, or urgently needed medical information. The effects of clouds on a solar panel, though, might diminish those and other promising benefits. The effects of clouds on a solar panel might make it far less efficient in certain parts of the world and…
  • Considering Going Solar? Read This Valuable Solar Energy Advice First!

    10 Nov 2014 | 9:47 am
    You may want to use solar energy at work or home, but you might not know very much about it. Do some research on the topic, and find reliable professionals who can help you with this project. Continue reading to learn more about solar energy. Be sure the solar energy system you choose can efficiently and reliably store the energy it produces. You have two options here. You can either sell the excess power to the electric company to offset the costs during cloudy days, or you can get a bank of batteries that will allow you to get off the grid completely. You can have solar power even in a…
  • Check Out These Great Solar Energy Tips!

    9 Nov 2014 | 3:06 am
    Lately, solar energy has become extremely popular for homeowners and businesses alike. What are the reasons that have kept you from getting on-board with solar energy? If you are interested in finding out what solar power can do for you, keep reading. In this article, we will share information about solar energy. When using solar energy for the first time, it’s probably a good idea to start out small. A small investment of just a few solar powered garden lights is a great way to get started. Many different stores carry these, such as Walmart and Lowe’s. They are very easy to…
  • Advice To Learn About Using Solar Energy

    31 Oct 2014 | 2:45 am
    Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. A small investment of just a few solar powered garden lights is a great way to get started. You can find these at many retail establishments. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling. More…
  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
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    Local SEO Guide

  • An Agency Client Started Using This Local SEO Audit Template And You’ll Never Guess What Happened Next

    Dan Leibson
    21 Nov 2014 | 8:09 am
    Their clients’ local and organic search rankings and traffic started going up Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. One of the things I tried to stress is the importance of a diversified SEO strategy for local clients. Here at Local SEO Guide, that [...]The post An Agency Client Started Using This Local SEO Audit Template And You’ll Never Guess What Happened Next appeared first on Local SEO Guide.
  • Apple Maps Rejects Home-Based Businesses

    Andrew Shotland
    20 Nov 2014 | 9:24 am
    It’s Apple Maps week over here. Just wanted to point you over to my latest post on AMM, Apple Maps Is Not Intended To Be A General Business Directory, my rant on why I think Apple Maps should allow home-based businesses to be listed. Kind of ironic given this from the U.S. Small Business Administration: [...]The post Apple Maps Rejects Home-Based Businesses appeared first on Local SEO Guide.
  • Apple Maps “Announces” New U.S. Business Listings Data Providers

    Andrew Shotland
    19 Nov 2014 | 12:13 pm
    Just posted this on the Apple Maps Marketing blog, but it’s too big a deal to not put here as well: At the launch of Apple Maps Connect, we submitted an inquiry about submitting a client with a few hundred locations to Apple Maps.  Today we received the following email: “Thank you for your recent inquiry [...]The post Apple Maps “Announces” New U.S. Business Listings Data Providers appeared first on Local SEO Guide.
  • Local Directories May Survive Google’s New Local Knowledge Pack

    Andrew Shotland
    18 Nov 2014 | 9:57 am
    Last week, Google started to switch out its local Carousel results for a new set of mobilish-type pack results that appear to rely heavily on its local Knowledge Panels, so let’s call it a Knowledge Pack, or “K-Pack”, for the purposes of this post. In his seminal post Some Thoughts On The New Pak Results [...]The post Local Directories May Survive Google’s New Local Knowledge Pack appeared first on Local SEO Guide.
  • Big Brands Beware

    Dan Leibson
    12 Nov 2014 | 2:15 pm
    There has been lots of discussion about why big brands seem to be performing worse in pack results post-pigeon. Originally it looked like this was a byproduct of how Google was processing brand queries combined with an abundance of local spam. However after seeing what has happened to some large, multi-location brands after they transitioned [...]The post Big Brands Beware appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
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    SEO Chat

  • Link Building: Where Should You Even Begin? Basic Guidelines to Link Building

    Joe Ryan
    21 Nov 2014 | 7:40 am
    The world of SEO seems to be constantly in flux. With each Google algorithm change comes an existential crisis for the industry, although hopefully we are over the worst excess of that era and the present zeitgeist is one which is likely to be around for a while. Link building is the bread and butter of good SEO work, but is something that people often mess up. Below is a handy guide to how to make sure your link building is top quality. Definition of link building Building high-quality links is an arduous job that requires high quality content, website partners and well-optimized keywords. …
  • How to Build More Targeted Traffic to Your Blog

    Ann Smarty
    19 Nov 2014 | 11:38 am
    Admit it, at least part of the reason you choose to write for a blog is to increase your traffic. Maybe you are a business trying to push your brand, or you might just rely on your content itself to produce revenue. Either way, you won’t get anywhere without plenty of people reading what you write. You can never have too many readers. The truth is, some of this is going to come down to time. It takes a few years to really build brand loyalty, especially for a blog that deals entirely on interaction between the blogger and the audience. But in the meantime, you can definitely do many…
  • The Easiest On Page Optimisation in the World

    Ann Smarty
    14 Nov 2014 | 3:14 pm
    A Simple Graphic for On Page SEO to maximize your search position in Google. All the basics are covered. SEO tactics come and go, but the bed rock of all good SEO is right here. Make every page this clean and clear and the battle for Google search results is half won. Content Style and Design Keyword Optimization and placement Site Speed Optimized images Alt, title and description tags Internal and External linking Strategies Everything a small business needs to consider when optimizing their site is written in to this, the easiest SEO Infographic check list ever written! I prepared this info…
  • 5 Ways to Go beyond Links and Shares and Actually Generate Profits for Your Clients and Yourself

    Yoav Ezer
    4 Nov 2014 | 7:32 am
    Wouldn’t it be wonderful if you could charge your SEO clients 100% or 200% more than you’re charging now while at the same time making them 100% or 200% happier? Well… It is very possible! And today you are going to discover how. Plus … when you apply the techniques we’ll discuss today, not only will you be able to charge more for your services … but you’ll be more attractive to new clients. How you ask? Well… getting paid more is simply a matter of providing more value for your clients. The problem is, that right now… when you engage a blogger or a website owner, your aim…
  • How to Make Your Content Discoverable to Earn Editorial Links

    Ann Smarty
    3 Nov 2014 | 6:34 am
    I’ve already done a very useful round-up of how one can still build / attract solid backlinks to your site. Today I’ll follow up with a few more general, yet resourceful tips on how bloggers can still earn backlinks to their content. Bloggers can still build links, and those who have always sought out solid links in the first place will find much of the practice hasn’t changed. You are still aiming to provide quality, valuable content that explores a topic you are an expert in. You are potentially going to link to other sources – either your own, or third party –…
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    Internet Marketing Ninjas Blog

  • 10 Blogging Podcasts To Subscribe To

    Ann Smarty
    17 Nov 2014 | 6:30 am
    You have been trying for months to give your blog a new edge. You are trying every trick, creating good content, exploiting your social media profiles, connecting with other bloggers, writing regularly, establishing newsletters and pushing for email subscriptions, and the list goes on and on. Welcome to the world of blogging as it stands today; you both have endless tools to get noticed, and less of a chance of breaking through thanks to the sheer size of the industry. Who would have thought that one of the resources you should be checking out isn’t a blog or book, but a podcast?
  • Creating Interactive Videos

    Deborah Anderson
    14 Nov 2014 | 6:00 am
    Video creation, Video marketing and SEO, Video training… all areas of my expertise.  However, with all of the fun video software and gadgets in my library and tool belt, I am always looking for more opportunities. Engagement via Video Having already mastered the use of the Google Hangouts and the factory-like transition into sending them out as instagram vids and podcasts, it is time to expand on other areas where video content may be available. The newest tool that I am looking at is, as another opportunity to capture a quality video for content re-purposing.  With…
  • Why Become a Social Media Network Early Adopter?

    Ann Smarty
    10 Nov 2014 | 6:30 am
    This autumn has introduced us to the new social media platforms – Ello and Tsu – both predicted to be Facebook killers (which we are all understandably skeptical about). But the dubious potential to kill Facebook isn’t really why both startups spur my interest: They both bring something new to the table, something that can change the social media world as we know it: Tsu shares its advertising revenue with users and thus allows them to get paid for their social media activity Ello is in many ways “anti-social” (in its better meaning if one exists) network: It…
  • Digital Dojo: 9 Infographics Worth Checking Out

    Mike Tiscione
    4 Nov 2014 | 7:14 am
    Infographics are a perfect way to learn about new things, while also being exposed to creative and fun designs. The best infographics aren’t always the ones that simply look the most visually appealing either. They need to have information in them that readers will find value in, while also being nice to look at. Solid information and unique design together create the perfect infographic. What’s the coolest infographic that you’ve seen lately? Here are some of the best that have been making their way around the internet lately. #1: The Ultimate Guide To Office Bathroom…
  • 3 Awesome Free Keyword Research Tools (Based on Search Suggestions)

    Ann Smarty
    3 Nov 2014 | 7:00 am
    As-you-type suggestions can be an awesome source of content inspiration because they provide a valuable insight into what people tend to search for when typing in your base term. It’s nice to see different tools popping up that use Suggest data in different ways. Today I am sharing three of them: They are all free, require no registration and provide different ways to play with as-you-type search suggestions 1. Bulk Suggest Tool Sources:,,, Export: Yes Unique feature: The tools is multi-step: It keeps running to grab key phrases for every…
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  • SEO Industry Growth, Widespread Failure, and SEO Industry Challenge

    john andrews
    6 Nov 2014 | 6:49 pm
    Google is doing a good job managing SEO. It has positioned itself such that it has so much cash and so much control, that it can manipulate the search experience to counter SEO efforts, even while hurting users and in many cases wrecking the search quality,  without much risk to it’s own success. And now […]
  • Do you want to WIN, or just “Be the Winner”?

    john andrews
    15 Sep 2014 | 1:22 pm
    One of the best aspects of travel (aside from, well, traveling) is that I get to meet real people in pursuit of real goals. I get to discuss SEO and Internet business, plus careers, with people from all over the globe (as long as they speak English, sigh). This includes sharing unique experiences that really […]
  • 503: GONE

    john andrews
    4 Sep 2014 | 7:39 pm
    There have been a few occasions when Googlers stated that a 503 server response code would be interpreted by Google as a “hold on, something’s getting fixed, don’t update the index with what you find here” situation. That made great sense. How else could a tech-savvy webmaster pause re-indexing while performing an update that would […]
  • Cloud Storage

    john andrews
    11 Dec 2013 | 9:18 am
    A poet friend recently got upset about a bill he received for Google’s cloud storage. He wasn’t aware of his wife’s increased use of his online storage account, which incurred a fee on his credit card. He complained to Google, including a small rant: “What the hell is a “Cloud Platform”?????? Do clouds need platforms? […]
  • Identity Poetry for Marketers

    john andrews
    18 Oct 2013 | 12:45 pm
    Identity. It’s central to what matters (to you). And that makes it essential to the art of persuasion. Who I am. Who I think I am. Who you think I am. Who I think you think I am. Who I know I am not. Who I think you think you are. Sometimes, identity it seems […]
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  • attends World Travel Market 2014

    Louise Carlsson
    13 Nov 2014 | 7:16 am
    World Travel Market (WTM) is one of the leading international events for the travel industry, which this year saw more than 50,000 professionals walk through the doors of ExCel London. As an agency that hosts a wealth of travel companies in its client portfolio, it goes without saying that we were amongst those that descended upon the impressive London conference venue. Attending WTM on day three of this four-day long event meant that business was in full swing. As we walked from Asia/Pacific exhibits through to Europe and on to the Caribbean, there were inspiring and impressive stands…
  • How to guarantee a 0% response rate from blogger outreach

    Hannah Warder
    12 Nov 2014 | 1:42 am
    Last week I had the chance to speak at the Content Marketing Show in Brighton (make sure you read Sam’s post about the key takeaways) – it was my first ever major public speaking opportunity and I’m now really pleased that I put my name forward a few months ago. If you missed the conference, you can view my slides online; I’ve embedded my presentation in this post to make it really simple for you… My talk was called “How to guarantee a 0% response rate from blogger outreach” and highlighted ways to do it well, as well as very badly. I included a few…
  • Top takeaways from the Content Marketing Show November 2014

    Sam Gooch
    11 Nov 2014 | 8:42 am
    This year Brighton saw its first content marketing show, after a change in venue from the usual London location. I’ve put together some of the top takeaways from the event, which includes the first eight talks. Mark Johnstone – What content marketers can learn from advertising Twitter: @epicgraphic Checkout the slides here Mark Johnstone from Distilled kicked off the conference with his talk about how to come up with content ideas. What are the elements of a good idea? How do you connect them? “An idea is a novel combination of previously unconnected elements that add value.“ Mark’s…

    Louise Carlsson
    10 Nov 2014 | 7:06 am
    It’s been 1 year since our rebrand to White and, to celebrate, we are hosting our annual White Exchange Event at the prestigious Ashmolean Museum in Oxford. This November, digital practitioners from both client and agency side will come together at the renowned museum in Oxford to discuss the concept of “Turning Data into Strategy”. The event will consist of a range of talks from members of the team, industry partners, and independent consultants. There will be plenty of opportunity to network over complimentary lunch and post-conference drinks, as well as exclusive access to…
  • White Wins Leading Skincare Account, Rodial Explains Why

    Stuart Tofts
    4 Nov 2014 | 2:10 am
    Award winning digital marketing agency White has just announced its collaboration with high-end skincare brand Rodial, further establishing itself as an innovative and exciting agency to watch. Oxford based White has been selected to work alongside Rodial to develop their paid media strategy across its market leading Rodial, Nip+Fab, and Nip+Man ranges, as well as its new and eagerly anticipated make-up line launched this week, which features Daisy Lowe as the face of the range. Global brand Rodial is a leader in the UK luxury skincare market. Its products, popular amongst A-list…
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    SEO 2.0

  • How to Prevent Content Decay Right from the Start

    Tadeusz Szewczyk
    10 Nov 2014 | 8:03 am
    When you blog for a decade like me you get increasingly bothered by all the outdated posts you have written years ago that need to get fixed. Broken links are just the most obvious issue. Sometimes what was right years ago is wrong by now. Obsolete advice can even hurt your visitors and diminish your credibility. Over the years I learned how to write evergreen content that doesn’t decay quickly in the first place.   Content maintenance vs longevity When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or…
  • When Content is Tyrant – How to Break Free

    Tadeusz Szewczyk
    30 Oct 2014 | 9:35 am
    In my “Link is President” post I wondered aloud why people still applaud the monarchy and repeat what media moguls say without considering the meaning of it. I’d like to explain why in the specific case of content, the monarchy is a tyranny for most of us.   Content makes kings rich Myself, I love writing so that content creation is a breeze for me. Most business people are overwhelmed when faced with the top down demand to create content for the Internet kings though. What can we do about it? Content marketers are not the first to preach that “content is…
  • Are You a Poet, Artist, Designer, Content Creator or Bot?

    Tadeusz Szewczyk
    22 Oct 2014 | 6:33 am
    The technocratic term content signifies the lowest common denominator of writing, photography or graphic design. Whatever you put into an empty shell, it will be its content according to the broadest definition. Now that leading news agencies start using bots to create content you need to move the quality ladder up to make sure you stay in business and don’t get replaced by artificial stupidity.   Do you sound like a bot? Personally I’ve never “rebranded” myself as some kind of content marketer or content strategist. I dislike the connotations of both content and…
  • Content Promotion Hacks from Pirates of the Pacific

    Tadeusz Szewczyk
    21 Oct 2014 | 7:20 am
    This is a guest article by one of the foremost link builders from the Philippines, Venchito Tampon, with a few cosmetic changes by myself. When you’re doing content marketing for almost three years, you already know which content promotion strategies are effective for your brand and for your competitors. Otherwise it’s time for you to test which tactics have been working for brands in your space, and replicate those methods to your own advantage. In this post, I’d like to get the word out on three content promotion hacks for your content whether it’s already been published on your…
  • Explaining SEO to Mere Mortals with Common Words

    Tadeusz Szewczyk
    16 Oct 2014 | 6:52 am
    Recently I have published a post on my biggest mistakes of the last decade. One of them was sticking to the cryptic SEO acronym itself. Mere mortals still don’t know what SEO means let alone how it works. Why don’t we just use common words everybody can understand? Yes, there are some terms average people can fathom.   Keeping it simple You may know me already. I don’t talk about re-branding as some kind of marketing. Improving websites has always been more than marketing and sales. Selling things is just one goal of many possible. Of course people come up with things…
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    ReelSEO Video Marketing

  • How-to Only See Videos From the YouTube Channels You Subscribe To

    Andy Smith
    23 Nov 2014 | 10:28 am
    If you are active on YouTube and watch a lot of content, the site will populate your signed-in home page with other recommended videos it thinks you will like. This amount of info can sometimes be a little overwhelming, so here's a quick fix to make the YouTube user experience more manageable.
  • 300+ Hours of Video are Uploaded to YouTube Every Minute

    Carla Marshall
    21 Nov 2014 | 12:29 pm
    Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.
  • Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

    21 Nov 2014 | 9:50 am
    Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has embraced this earned media opportunity, and scored massive success without allocating huge resources to video marketing.
  • Holiday Video Marketing Tips: It’s Better to Give Than to Receive

    21 Nov 2014 | 8:09 am
    For many video marketers, the holidays provide a chance to be a little more creative and personal in their branded outbound communications. We bring you 6 top holiday video marketing tips to ensure that your holiday video gets you on Santa’s nice list.
  • Are Brands Wasting Money on YouTube Custom Channels? [Infographic]

    Mark R Robertson
    20 Nov 2014 | 3:32 pm
    Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?
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    » blog

  • Say it with LinkedIn Publishers’ Network!

    Richa Shah
    17 Nov 2014 | 8:22 pm
    A great man once said “Knowledge is wealth.” In 2012, LinkedIn gave thought leaders a chance to publish their Knowledge. This feature of LinkedIn was rolled out only to a selected few. If you chanced to be one of them, then you were branded an “Influencer”. By February 2014, LinkedIn decided to allow another 25,000 people to publish. What better a platform could you have, to share your opinion than LinkedIn – the Social hub of professionals? The Long form post would not only be published in your profile, but also your connections and network will be able to see it. What…
  • Maximize E-Commerce Performance with On-Page SEO

    Kiran Nair
    7 Nov 2014 | 3:39 am
    Have you been struggling lately with a drop in revenue or traffic to your e-commerce website? This is one of most common concerns that e-com marketers come across. Every website is unique and there is no defined strategy which can guarantee you success. In the post below, I will try and share my experience working with several e-commerce domains and the strategies that worked for me. Let us begin with defining the general pain points of an e-commerce platform: Large number of pages present on the website Chances of content duplication are high Absence of Search engine friendly URL structure…
  • What is Pigeon Update? How it Impacted Local SERPs – Granular Level Analysis

    Suresh Kumar
    7 Nov 2014 | 1:51 am
    It was a sunny day, I was cross checking my campaign rankings to watch out for current stand on SERPs and to my surprise I noticed a major fluctuation in rankings as compared-to a week before. Immediately, I referred major SEO blogging domains to know in detail about the reason behind this fluctuations. Alas! It was another Google Update for Local Search being rolled out on 24th July 2014 (which industry’s leading SEO resource “Search Engine Land” called “Pigeon” update). Over the week, Webmasters & Marketers were aware of the Google Update being rolled out…
  • Instagram Hacks: Quick Tips to Master the Platform

    Somya Uberoi
    4 Nov 2014 | 9:35 pm
    Instagram boasts of 15 times more engagement than Facebook, Twitter or Google+. What was once a plane, simple photo sharing app, is now being embraced by brands. Is your brand new to Instagram? Worry not; it just takes a few days and some craziness to get used to this social networking platform! The good news is that it doesn’t take too long to go from single digit to double digit and triple when it comes to increasing the follower base. Here are some quick tips that will stimulate growth and engagement for your brand on Instagram. - 1. Bio: Your bio is the first thing that anyone would…
  • Employee Advocate Marketing – Convince and Convert!

    Kirti Palekar
    30 Sep 2014 | 10:25 pm
    Introduction: Who is an employee advocate? An advocate is one that supports and argues for a cause. If your employees are passionate about your brand, they can talk it up to anyone who listens. It is very likely that they are already promoting your brand in their network and telling people how awesome your products & services are alongwith some insider information! That’s exactly when they become “Employee Advocates” for your brand. Employee advocacy gives you Authenticity, Trustworthiness, and Reach. Many brands are overseeing one of the most valuable types of advocates…
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    360i Digital Agency Blog

  • Mozilla Partnership Signals Yahoo!’s Renewed Commitment to Search

    21 Nov 2014 | 8:57 am
    Yahoo! and Mozilla announced late Wednesday that they were entering a partnership that would make Yahoo! the default search engine for Mozilla’s Firefox web browser. This represents a major change for Firefox, as Google has been their default search engine since 2004, and could increase Yahoo!’s search volume significantly at the expense of Google How big this increase will be will depend on how many Firefox users will use the default search engine after seeing Yahoo! results instead of Google. According to 360i data, clients with tech-savvy customers see a sizable portion of their…
  • Using Social Data to Inform Your Holiday Communications Strategy

    20 Nov 2014 | 8:11 am
    Black Friday and Cyber Monday, two mega shopping events that have been a boon to brands for years, together generated more than 50 Billion dollars’ worth of sales each of the last three years And in 2013, more than 92 million people* shopped on Black Friday alone. While the dollar amount that each shopper actually spent dropped – reminding brands that consumers still need to be convinced to spend – these particular shopping days present a critical opportunity for brands. Leading up to the Holiday season, Black Friday and Cyber Monday, 360i’s Insights and Planning team conducted online…
  • Sarah Hofstetter Inducted into Advertising’s AAF Hall of Achievement

    19 Nov 2014 | 10:59 am
    Yesterday, 360i CEO Sarah Hofstetter was inducted into the AAF Advertising Hall of Achievement, as part of the class of 2014. Sarah joins one of advertising’s most distinguished groups in receiving the industry’s premier award for outstanding leaders age 40 and under who are making a significant impact in the industry and in their communities. Each year, only up to seven people are inducted in recognition of their outstanding career achievements and their ability to inspire and motivate others through mentorship, training and volunteering. This award recognizes Sarah’s leadership in…
  • Rethink Retail Marketing: Maximize Product Listing Ads

    Joseph Shea
    18 Nov 2014 | 4:25 pm
    This post is Part II of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often being influenced online – both while they are in-store shopping or prior to their shopping trips. To help retailers take advantage of the omnichannel retail environment and make the most out of this holiday shopping season, we are sharing five ways for retailers to…
  • Snapchat Partners with Square to Offer Peer-to-Peer Payments

    Fitz Maro
    18 Nov 2014 | 6:43 am
    In a surprise announcement on its blog yesterday, Snapchat announced the latest update to its platform – Snapcash. Created in Snapchat’s first-ever product partnership with the mobile payment pioneer, Square, Snapcash is a peer-to-peer payment system, and now part of the growing digital payments trend. Photo via Snapchat What it is and how it works Snapcash lets users quickly send money to a friend on the platform, and have it deposited into their bank account. Once debit card information is entered by a user, it will be stored, secured and processed by Square. The user can then send…
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    SEO News & Tips

  • 10 Proven Ways to Make Your Content Go Viral

    Marvin Russell
    17 Nov 2014 | 10:26 am
    There’s no doubt about it. Content marketing is the future of SEO and digital marketing. But what makes content go viral? More specifically, what do the top shared articles have in common? Read More The post 10 Proven Ways to Make Your Content Go Viral appeared first on .
  • Top 10 Most Important SEO Tips for URL Optimization

    Marvin Russell
    17 Oct 2014 | 10:24 am
    For some, a URL is just a unique finger print that holds the unique location of a web page on the internet. To an SEO expert, it holds much more information than a web page’s location. Read More The post Top 10 Most Important SEO Tips for URL Optimization appeared first on .
  • How to Make Professional Videos on a $500 or $1,000 Budget

    Marvin Russell
    10 Oct 2014 | 6:53 am
    I would like to share everything I’ve learned in the last couple of years about shooting web videos. Let me start by saying that I am not an expert in video production in any way; however, being a successful digital marketer requires basic to advanced knowledge of video production Read More The post How to Make Professional Videos on a $500 or $1,000 Budget appeared first on .
  • How Agencies Should Properly Vet Freelancers on Elance

    Marvin Russell
    3 Oct 2014 | 5:09 pm
    For 10 years my agency has hired 100’s of people around the world, in 20+ different languages and 20+ different countries. We started using Elance a few years back, and it’s literally changed my core business methods. Read More The post How Agencies Should Properly Vet Freelancers on Elance appeared first on .
  • 20 Crazy Questions from 20 Crazy Clients

    Marvin Russell
    2 Oct 2014 | 2:46 pm
    I love my web design and SEO clients, even the crazy ones. You know who you are. I’m not trying to bite the hand that feeds me. I know if it weren’t for you I’d be out of a job,  but some of you ask the craziest questions.   Read More The post 20 Crazy Questions from 20 Crazy Clients appeared first on .
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  • MIPs Entrepreneurship Fair 2014 – A True Success!

    Jim Rudnick
    21 Nov 2014 | 7:48 am
    So yesterday, it was my pleasure to have been one of the speakers at the 2014 McMaster Innovation Park Entrepreneurship Fair and let me tell you it was a success. Know how I know? Because of the questions we received from the attendees….that’s always a great ranking factor when it comes to the “value” of what it is you’re passing on to the seminar attendents – and after more than 100 speaking engagements over my career, I think it’s the best way of all! But before I mention those items I should let you know that yes, the weather has been terrible…
  • Does SEO Still Matter?

    Jim Rudnick
    17 Nov 2014 | 9:10 am
    I thought it time to revist this whole topic of whether or not SEO is “worth” the effort, work, tasks and tactics that we and most other SEO firms “do” on behalf of our clients on a global basis. By that I mean to try to address both the in-house SEO work as well as the outsourced SEO work done by us professionals no matter whether we work for a company as their SEO pointman or for an Agency for many clients. Conclusion first: yes, SEO still works and yes SEO still matters…but here’s my rationale. You have a website that either attempts to sell your…
  • SMB: Local SEO Shortcuts!

    Jim Rudnick
    14 Nov 2014 | 9:00 am
    Love this site – - love the owner Darren and if anyone here in Canuckland has a better tool than his Citation one – hold up your hand?  Anyone? Thought not…this is a great Edmonton based SEO firm and when I read the blog posting below, I knew it deserved a reprint for our own thousands of monthly readers. Written by a staffer there called Mikel Zaremba,  it’s a quick read to see that he’s captured the best 7 day list of shortcuts to get your own site up and ranking for Local search – it really is a great post so here it is in it’s…
  • StartUp Weekend Hamilton:Maker Edition

    Jim Rudnick
    10 Nov 2014 | 1:48 pm
    The first ever Maker Edition of Startup Weekend Hamilton is happening on November 21st-23rd at Mohawk College. Startup Weekend events are 54-hour weekend long events during which groups of makers, hackers, students, developers, business managers, startup enthusiasts, marketing gurus and more pitch ideas for new startup companies, form teams around those ideas, and work to develop a working prototype, demo, or presentation by Sunday evening where a panel of judges will select a wining team. While Hamilton has hosted four previous Startup Weekend events since 2011, this will be our first ever…
  • Re:Post – “How to Perform the Ultimate Local SEO Audit”

    Jim Rudnick
    7 Nov 2014 | 8:48 am
    Not often that I see something “out there” that I not only think is worth a read, then read it, and then realize YES – this dude is definitely an SEO expert – so today I had to pass along this post entitled “How to Perform the Ultimate Local SEO Audit” over at by a Casey Meraz of and wow, what a great piece! Honestly, this deserves a click right now…and then a long read…make notes too, as this is just about the best piece I’ve ever seen written by a LOCAL seach expert on what to do to complete a LOCAL…
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    IKROH SEO UK Blog | News & Tips

  • Catfish

    Ikroh SEO tm
    19 Nov 2014 | 5:44 am
    The term ‘Catfish’ is becoming more and more well known across the web all across the world. Up until a few years ago, people would have assumed the word Catfish was the actual fish, however, Catfish is one of the most popular terms used across the social media networks. A Catfish is someone who creates an online fake profile in order to draw someone into an online relationship. This person takes another persons details and photographs and uses them as their own. The images used are usually that of another who tends to either be a model or a very attractive person in order to lure people…
  • Watching the Background

    Ikroh SEO tm
    10 Nov 2014 | 5:43 am
    We recently posted about using rich landscape imagery as backgrounds on a website, however many companies have decided to take this to the next level and use videos, instead of imagery, as backgrounds. Using a video as a background is definitely an effective way of capturing the users attention- that is if it works correctly for the user. The quality of the video entirely depends on how the user is accessing the site. If they’re accessing the site through their mobile or tablet, the format of the video could end up looking completely disfigured. A responsive version would have to be put…
  • So Much Technology! But Less Is More…

    Ikroh SEO tm
    10 Oct 2014 | 6:45 am
    Here at Ikroh, we’ve discovered something very interesting. With so much technology about and available to use, the approach to web design seems to be the ‘less is more’ trend. The more you can do with so little seems to be the ‘in-thing’. It’s quite interesting watching different websites coming up with new and innovative ways to do so much more with so little opportunity. The aim is to not over do it, and to keep it classy and clean as much as possible. Although less is being incorporated into websites, much more is going into the features behind the site, making for stand out…
  • Strong Landscape Imagery

    Ikroh SEO tm
    18 Sep 2014 | 6:33 am
    Relaxing on a beautiful tropical beach, wondering through an exotic rainforest or just sitting on the edge of a magnificent canyon, these scenarios are one of a kind, which is why so many websites are cleverly implementing them as backgrounds. Everyone loves an interesting and unique background. A strong background can draw users in and encourage them to want to explore more about the image. Strong images such as a glorious beach or a luscious green forest are usually images that come as a standard background on a computer, so why not use them on a website? You can either use strong landscape…
  • Facebook – Lost & Found

    Ikroh SEO tm
    10 Sep 2014 | 6:32 am
    Many people see Facebook as the biggest social media networking site. People from all over the world use it to connect with their friends, check up on the latest trends and some simply use it to play games. However, more recently Facebook is being used to help connect lost relatives and friends from all over the world. According to recent reports, Facebook is the first tool people use to try and find their lost relatives. Thanks to Facebook’s search tool, you can look up any person in any country to see if they match any details given. Although this may seem a little bit creepy, it’s…
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    Home Based Business Resources

  • Bing´s Mobile Ranking Factors, Facebook Thanks, Top-of-Funnel Channels, Speedlink 47:2014

    22 Nov 2014 | 3:44 am
    Hi everyone, hope you all had a great and productive week! It is no longer an if, rather a when and how should you implement your sites mobile friendliness. Mobile usage has been growing stronger and stronger, and aside from responsive WordPress themes, there are some more factors surrounding mobile SEO. Bing for example has written a blog post about how some of the factors come into play when it comes to mobile relevance and ranking in mobile results. Mir Rosenberg – Principal Program Manager, among other things, says … Mobile Ranking Techniques As always, there are many ranking…
  • 55 Best SEO WordPress Themes – Part 2

    Sunalini Rana
    21 Nov 2014 | 2:21 am
    Following part 1 of the Best SEO WordPress Themes published last week, here´s part 2 to complete the article. 31. Xmax Xmax is another great magazine WordPress theme with clean, modern design and lots of great features. It is ideal for news, blogs and online shop sites. The theme is fully responsive, fast, HTML5/CSS3 ready and much more. In short, the theme is perfectly ready to mingle with SEO and would bring you good rank in less time. 32. Medicate Medicate, as the name indicates, is a premium WordPress theme for Health and Medical websites and blogs. It is very efficient and comes…
  • Content & SEO Goals, Honest SEO Mistakes, YouTube Music Key, Ello Invites, Speedlink 47:2014

    15 Nov 2014 | 3:03 am
    Hi everyone, hope you all had a great and productive week! This week, one of the most interesting article that I stumbled upon was that of Neil Patel´s “4 Easy & Honest SEO Mistakes That Could Penalize Your Site ” on The key takeaway from this article is that “no one gets a site penalty on purpose”. Sometimes it just happens because you got careless, sometimes through black-hat techniques and, sometimes, simply through making honest SEO mistakes. The later is what Neil focuses this article on. Find out why some sites that were honestly…
  • 55 Best SEO WordPress Themes – Part 1

    Sunalini Rana
    14 Nov 2014 | 3:40 am
    SEO is the lifeblood of websites and blogs without which none of the web platforms can hope to succeed in the cut-throat arena known as the cyberspace. With millions of web platforms vying for attention, it is really an accomplishment to get into the good books of search engines but anyone who has gone through this grind of impressing search engines knows what a task it is. However, if you are a WordPress user you can easily cut down on this task as the best SEO WordPress themes are here to bail you out. You can blindly bank on them for they know their task well. Such themes use clean code…
  • SEO Then Vs. Now, Content Curation Tips, SEMrush Giveaway, Speedlink 46:2014

    9 Nov 2014 | 2:43 am
    Hi everyone, hope you all had a great and productive week! It is amazing how time passes by and already we are starting to see “stuff” around the web about what could and what could change in 2015. Amongst some that I stumbled upon this week, QuickSprout´s infographic was one that called my attention. With Panda, Penguin and all the other Google animal updates that has been going on, SEO has changed over the years. What used to work doesn’t anymore. What you should be avoiding, what you should be doing now, and how you need to adjust your SEO strategy is important…
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    Link Building Best Practices

  • The Weekly Measure: Integrating PR With SEO & How to Do Research for an Infographic

    Glen Fisher
    21 Nov 2014 | 7:23 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
  • Ultimate Web Marketing Checklists (For Literally Everything)

    Arnie Kuenn
    20 Nov 2014 | 7:43 am
    Stoney deGeyter has been a friend of mine for years, and he recently came out with a book called The Best Damn Web Marketing Checklist, Period! I must say, I’m always out at workshops teaching that content marketing is about creating useful content for your audience, and this is the most useful things that’s come across my desk in awhile. So I sat down to ask Stoney a few questions about the checklists he’s created and how you or anyone else can use his book as a tangible, action-based tool for your marketing plan. I’m a big fan of checklists. I use them nearly every…
  • How to Do Research for an Infographic [VIDEO]

    Daniel Dannenberg
    19 Nov 2014 | 8:05 am
    Having a great topic for your infographic design is only the beginning. An interesting topic may only make a dent in its appeal to your audience if it’s not researched properly. Research is the start to what will direct an infographic creation, but it’s the research conducted on behalf of the content that creates the engagement and retention. Valuable information derived from thoughtful research is the heart of any form of content that will please your audience. But how do you create an infographic with such heart and mindfulness. Watch the video below and learn how to conduct…
  • How to Assess the Authority of a Website Without PageRank

    Andy Franco
    18 Nov 2014 | 7:00 am
    As an SEO expert or even a new link builder, attempting to build the popularity and authority of your client’s website can be very challenging given Google’s heavy restrictions and punishments on black hat tactics. What may seem like a great outlet where you can share a new piece of content or resource listing can also possibly be unhealthy and potentially detrimental for your backlink profile. New tools are often adopted into SEO best practices and others have gone away. Google PageRank Toolbar, a common tool once heavily relied on in determining a site’s authority, may…
  • The Weekly Measure: Content Promotion, Link Removal Requests & How to Create an Infographic

    Glen Fisher
    14 Nov 2014 | 7:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
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    Clear Simple Marketing

  • The One Organization Tool I Could NEVER Live Without

    Heidi DeCoux
    13 Nov 2014 | 8:18 am
    When I was 17 the very first Palm Pilot (PDA) came out on the market (pictured here), and when I was 19 I BEGGED my dad to buy me one for Christmas. For those of you who are too young to know what a Palm Pilot is – it’s the 1996 equivalent to a Smart […] The post The One Organization Tool I Could NEVER Live Without appeared first on Clear And Simple Marketing.
  • A New Way to Problem Solve Anything – Big or Small

    Heidi DeCoux
    11 Nov 2014 | 11:10 am
    Last Saturday night, my love and I and a friend saw the new super cute Disney movie – Big Hero 6 (because Disney movies aren’t just for kids!). One of the lessons in the movie is to stay calm and look at your problems from a different angle. There is an old adage that you […] The post A New Way to Problem Solve Anything – Big or Small appeared first on Clear And Simple Marketing.
  • A Remarkable Technique for Mental Clarity, Better Sleep, and De-Stressing

    Heidi DeCoux
    31 Oct 2014 | 11:52 am
    You all know about my passion around helping bright entrepreneurs make the world brighter by giving them the tools and skills they need to successfully bring their brilliance to the marketplace.   One thing I’ve been focused on is taking all the great research out there right now on how our brains work, and harnessing […] The post A Remarkable Technique for Mental Clarity, Better Sleep, and De-Stressing appeared first on Clear And Simple Marketing.
  • A Simple Life Hack that Can Make ALL the Difference

    Heidi DeCoux
    16 Oct 2014 | 12:34 pm
    “…Having a schedule is very important and here’s why: Without a schedule that matches your desires and priorities, you are going to feel seriously stressed out, which leads to overeating, and you will never be “on top of things” enough to create the life you really desire. You end up feeling like things are spiraling […] The post A Simple Life Hack that Can Make ALL the Difference appeared first on Clear And Simple Marketing.
  • How I Read a Book a Week Despite Having a Crazy-Busy Schedule

    20 Jan 2014 | 7:49 am
    I’m in sunny San Diego at an incredibly fun Internet marketing conference.  The sunshine and sun dresses are making me not want to head home to the east coast tomorrow. One thing I am looking forward to though, is the plane ride home.  No I’m not crazy, we’ll maybe I am, but not because I […] The post How I Read a Book a Week Despite Having a Crazy-Busy Schedule appeared first on Clear And Simple Marketing.
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    Single Grain Blog

  • The Step-by-Step Guide to Crafting Content for Conversions

    Single Grain Team
    28 Oct 2014 | 9:07 am
    How many times has this happened to you?  You spend hours creating a new video clip that you’re sure your website visitors will love.  But when you release it on your company’s blog, the reception is lukewarm at best.  A few people watch the video, but only a handful share it with others – and none of them go on to take action on the “free trial signup” prompt you included in your clip. What happened?  Although your video’s content might have been strong, there’s a good chance you didn’t create it with conversions in mind.  When you focus on conversions as the end…
  • 10 Tactical Tips for Writing Copy that Converts

    Single Grain Team
    20 Oct 2014 | 7:00 am
    Writing web copy might be one of the most deceptively difficult jobs out there.  After all, anybody can throw together the words and phrases needed to flesh out a call to action (CTA) or landing page.  But it takes a special combination of time, effort, practice and inspiration to deliver the kind of copy that drives conversions for your website. So if you’ve got a sneaking suspicion that the language used on your site could be contributing to low conversion rates, take a look at the following ten tactical tips for writing copy that converts.  Apply at least 2-3 of them to your website…
  • The Comprehensive Learning Library For Aspiring Online Marketers

    Single Grain Team
    14 Oct 2014 | 7:00 am
    So you want to be an internet marketer?  That’s great!  According to WebDAM, marketing teams will spend more than $135 billion on new digital marketing collateral in 2014, and by 2015, internet advertising will make up nearly 25% of the total ad market.  Whether you want to learn internet marketing to promote your website, to increase your chances of landing a modern marketing job or for any other reason, you’re in the right place! But while the materials and resources below will help you in your quest to learn internet marketing, one thing you must understand is that “online…
  • How to Create a Marketing Funnel

    Single Grain Team
    7 Oct 2014 | 7:00 am
    Let’s talk funnels.  Not the kind you use when cooking, or the kind that comes attached to a college beer bong.  Sales and marketing funnels – the kind you absolutely must get right if you want your business’s promotional processes to run as efficiently as possible. Basically, your marketing funnel is the process by which would-be customers move from first awareness of your brand to post-sale evangelism.  But since that’s a little vague, let’s define the idea further by looking at two examples: Norman Newbie owns a software company with ten salespeople and one product.  He’s…
  • How to Create Engaging Content for Your “Boring” Business

    Single Grain Team
    2 Oct 2014 | 7:00 am
    Say you’re a fashion retailer selling the latest styles online.  When it comes to creating materials for your content marketing campaigns, the possibilities are virtually endless.  You could put together colorful tutorials on how to wear new garments, interview well-known fashion experts, create videos commenting on recent trends or share images sent in by customers who are wearing your creations in the real world. But let’s say you sell cement trucks.  Maybe caulk guns.  Or maybe even caskets.  No matter how advanced your latest releases are, they’re never going to have the “sex…
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    SEO Copywriting

  • 6 Things to Check Before Turning In Your Final Draft

    Heather Lloyd-Martin
    20 Nov 2014 | 2:30 am
    Don’t submit your SEO copy until you check these 6 things! Have you ever thought, “Wow, that headline could be better” after you turned in your final draft? Or worse, your boss (or client) redlined your copy–and she sent you a nastygram to let you know? Ouch. I’ve reviewed a lot of SEO writing over the years and there is one big constant: so-so copy happens. Maybe it’s a headline that falls flat. Or maybe the writer missed some keyphrase opportunities. Although the mistakes may be minor, they’re a red flag to your boss (or client) that you’re…
  • 9 SEO Copywriting Experts Share Their Top Tips

    Heather Lloyd-Martin
    13 Nov 2014 | 2:30 am
    Want to peek inside the busy brain of an expert SEO copywriter? Last week, I asked a number of well-known writers to share their favorite SEO writing tip  (you can see the original post here.) Many people generously responded with resources, articles and words of advice. Make sure that you follow these writers on social media and read everything they write. The education you’ll gain will be well worth your time. Trust me. (And big thanks to the eight copywriters who submitted their tips. You guys rock!) Kate Toon, Kate Toon Copywriter Don’t get hung up on exact match keywords: Mix…
  • 14 Must-Read SEO Copywriting Tips

    Heather Lloyd-Martin
    6 Nov 2014 | 2:30 am
    Read all about it! Lots of SEO writing tips here! If you’re an SEO writer, you’re probably doing more than “just putting keyphrases into the content.” You’re creating persuasive headlines. You’re setting strategy. You’re transforming boring benefit statements into copy that converts like crazy. You may even manage an in-house or freelance team. In short, you wear a lot of different hats. All the time. Below are 14 of my favorite SEO copywriting tips and strategies. They span from how to create an in-house team to how to write great copy, fast. You can…
  • What Taught Me About First Email Impressions

    Heather Lloyd-Martin
    30 Oct 2014 | 3:30 am
    Did I just send an email with a major typo? I had one rule when I was on If I saw misspellings, typos or the wrong form of a word (like “they’re” when he meant to type “there,”) that person was no longer a candidate. Harsh? Yes. But here’s my theory. First impressions count. If a person can’t spend two minutes proofing their email, they weren’t overly invested in meeting me in the first place. I thought of my “Match rule” after receiving an email from a possible vendor. I was searching for solutions and had asked some…
  • Do you suck at marketing your own site?

    Heather Lloyd-Martin
    23 Oct 2014 | 3:30 am
    Does your marketing make you think “yuck?” You’re not alone… During client meetings, your smart marketing ideas fly around like popping popcorn. ::POP::  There’s another brilliant idea! Your clients’ files, marketing calendars and upcoming posts are organized, color-coded and scheduled. You are a marketing ninja when it comes to your clients. Your own site…not so much. It’s funny how we neglect our own sites. We know how to help our clients. We can instantly see new opportunities and break down exactly how to make the necessary changes. Yet,…
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    Jump Start Your Sales

  • Why SEO Programs Fail So Often.

    15 Nov 2014 | 8:39 am
    Why SEO Programs Fail So Often. It’s math.  Really, think about the numbers for a minute. Lets say you are an accountant that offers bookkeeping and tax preparation.  You want to get into one of the top 3 ranking spots on Google for “bookkeeping (in your city)”. Why one of the top 3 spots ? Because those are the positions that will actually deliver traffic. The rest will at best bring in a dribble of visitors. Okay, so how many businesses in your city offer bookkeeping (or whatever you do). ? Maybe 500 have web sites that google has indexed. So your odds start at 1 in 167 that you…
  • Is Local SEO The Right Tactic? Only When You Do Ready Right.

    Mike Bayes
    10 Nov 2014 | 9:55 am
    Ready Aim Fire. If you do ready right, the rest will fall into place. I’ve worked with 100’s of businesses on marketing and sales campaigns, and I have time and time again found that mid market and small business owners have a tendency to approach new sales and marketing campaigns based on what marketing companies, or other business owners suggest or steer them to. This of course can be a disaster. Here’s why. Lets say Jim owns a Auto supply company, and is in the same networking group as Mark, who owns a semi truck mobile repair business. They get along well, and one day Jim…
  • Cash Flow Engineering. Optimizing Your Profits. (Construction)

    1 Sep 2014 | 9:56 am
    The following is the written plan for a work shop given on Cash Flow Engineering. “An engineer is a professional practitioner of engineering, concerned with applying scientific knowledgemathematics, and ingenuity to develop solutions for technical, societal and commercial problems. Engineers design materials, structures, and systems while considering the limitations imposed by practicality, regulation, safety, and cost.[1][2]The word engineer is derived from the Latin roots ingeniare (“to contrive, devise”) and ingenium (“cleverness”). “Engineering (from Latin…
  • Google Hang Outs Now Available From Your Web Site

    28 Jun 2014 | 7:32 am
    This is Important! >>>>> Google disrupts customer service industry Did Google just disrupt the disruptors? The tech giant recently announced that it is offering the technology for a button that will launch a Google hangout directly from a company website. Hangouts is Google's name for its videoconferencing service that allow several people to join the same video chat from multiple devices, including smartphones. A related service, Hangouts on Air, allows a video conference to be recorded directly to Youtube. Originally a part of its Google+ social network, it has since spun off…
  • Want To Sell More? Look To Product Development First

    9 Mar 2014 | 2:02 pm
    Sales is not about convincing people who do not want your service to buy it. Sales is about finding the people who do want your service and letting them buy it. Odd that this premise is so overlooked in business. I’ve worked with 100’s of small and medium business owners or senior managers who really didn’t get this. And it can be a fatal flaw to a company. There is a complete misunderstanding of what a salesperson/group/ division is capable of. I’ve worked with owners of multimillion dollar companies, who really think the simple act of hiring a professional sales person…
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    Webmaster Articles

  • How Bootstrap 3 Gives an Edge with New Fangled Features

    22 Nov 2014 | 4:02 am
    A look at Twitter Bootstrap 3 - Version 3 of Twitter Bootstrap is a major change from all its past versions.
  • CSS3 and HTML5 Awesome Features

    22 Nov 2014 | 2:23 am
    Learn the latest versions of HTML & CSS. Take a look at new HTML5 tags, form elements, attributes, input types, border-radius, box-shadow, gradients, and more.
  • How do you improve conversion rate and online sales?

    3 Jun 2014 | 1:39 am
    Without Conversion Optimization, all the SEO in the world will, at best, increase your traffic levels, but NOT your conversion rate. Read this article if you want to know how to improve your Conversion Rate and increase online sales.
  • Why you wont make a dime from your blog

    31 May 2014 | 6:44 am
    When readers of your blog will begin to trust you and see you as an authoritative person in the field only then they will start buying the digital or physical products from you
  • SEO Tips and Tricks for 2014

    22 May 2014 | 7:54 am
    Some tips for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, future of content marketing, social media, Google+, guest blogging, and more.
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  • 6 Ways to Diagnose a Google Penalty

    James Newhouse
    13 Nov 2014 | 5:49 am
    Check your site’s symptoms properly before deciding if you’re suffering from a Google penalty If you think that your site has been hit by a penalty you will want to ensure it is revoked quickly. But, before you rush into removing it, you should to spend the time deciding whether your site has actually been penalised or not. First of all, you want to be clear about what has been affected on your site; is it your web traffic, your rankings or your conversions? Being able to answer this will help provide you with clues about the nature of your penalty – if your site has indeed been…
  • 84 Amazing Tips & Insights from the Content Marketing Show 2014

    Barrie Smith
    6 Nov 2014 | 3:14 am
    Receptional were present at the November 2014 Content Marketing Show in Brighton. This years speakers consisted of Mark Johnstone, Max Wilson, Emma Dunn, Hannah Warder, Mindy Gofton, Laura Crimmons, Stephen Masters, James Perrot, Tom Bailey, Nadia Barmada, Andy Parker, James Perrin, Jon Norris, Simon Willis (that’s in order of talks not any preference!), giving us the latest tips and insights when it comes to content marketing. Here are the best tips and actionable advice from the whole day on the south coast: What Content Marketers Can Learn From Advertising by Mark Johnstone 1. An…
  • Google Shopping Feed: Are you Ready for the Christmas Peak?

    Chris Whyatt
    30 Oct 2014 | 8:33 am
    Google Shopping was originally known as Product Listing Ads (PLAs). This previous version of Google Shopping allowed you to advertise products on Google’s Search Results Pages (SERPs), but instead of just normal text ads, you were able to include actual pictures of your products too! A few months ago, Google decided to upgrade PLA to Google Shopping Feed. The platform still uses the same ads retailers love, but behind the scenes, a few things have changed. I’m going to walk you through the key changes made and discuss how you can benefit from them in the run up to Christmas. 1. Google…
  • 50 Completely Awesome Tips From Completely Email 2014

    Zoe-Lee Skelton
    27 Oct 2014 | 5:07 am
    This was the first time Receptional attended a Completely Email conference. Talks covered how to code emails for optimum performance across mobile screen resolutions, how recipient interactions (or lack of) can harm or improve your email SenderScore as well as the many things brands who carry out multinational email campaigns should look out for. Say no to ‘spray and pray’ by Becs Rivett Freelance Email Marketer What if I told you… @becskr was on stage now #completelyemail — Mike Ragan (@Mike_Ragan) October 24, 2014 1. SEEAT – stop emailing…
  • What your SEO Agency isn’t Telling you about the New Penguin Update

    James Newhouse
    3 Oct 2014 | 7:24 am
    We’ll show you the links that will get you penalised and how to survive the fall-out Gary Illyes, Google Webmaster Trends Analyst and Search Quality Engineer, this week announced during his talk at SMX East 2014, that a new Penguin Update would be run through Google’s algorithm sometime in the next week. We think it’s likely that a number of webmasters will be seeing large drops in traffic, as their rankings for money keywords take a hit. Having taken Google nearly a full year to create, the new version of Penguin is going to make webmaster’s lives “easier” according to Gary…
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    Ker Communications

  • Rank Number One in Google Search in Time for Black Friday?

    Nick Ker
    19 Nov 2014 | 7:36 am
    Magic 8-Ball Says Outlook Not So Good. If you're starting to consider SEO to get your site ranking for Black Friday - you're a little late. But read on! You have options... Rank Number One in Google Search in Time for Black Friday? is from Ker Communications
  • Google’s Penguin 3.0 Update Finally Rolled Out

    Nick Ker
    18 Oct 2014 | 8:49 am
    If you have a site that has been hit by Google's Penguin Algorithm Update, you have been anxiously waiting for the refresh. And waiting, and waiting, and waiting... Google’s Penguin 3.0 Update Finally Rolled Out is from Ker Communications
  • Outdated SEO Ideas People STILL Believe

    Ker Communications
    18 Sep 2014 | 5:55 am
    SEO is a mystery to many people - mostly because of misinformation and old concepts that may have worked but don't do anything but harm a site's rankings. Outdated SEO Ideas People STILL Believe is from Ker Communications
  • Google Officially Drops Authorship from Search Results

    Ker Communications
    29 Aug 2014 | 10:51 am
    Google will no longer use author profiles to track who writes what content at all... Google Officially Drops Authorship from Search Results is from Ker Communications
  • Website Loading Speed and SEO

    Ker Communications
    27 Aug 2014 | 1:48 pm
    Speed matters. Google says so. But HOW does a site's page loading speed impact ranking in organic search? Website Loading Speed and SEO is from Ker Communications
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  • Is Voice the Next Big Thing in Mobile?

    Will Critchlow
    20 Nov 2014 | 7:30 am
    Any marketer worth their salt is paying attention to trends in mobile right now. The ubiquity of mobile means it can no longer be forgotten or treated as a separate part of marketing. In fact, as I argued in my latest SearchLove presentation, we are now increasingly facing a situation where online marketing is mobile marketing. And so I was intrigued by a post from Benedict Evans last month. Here, he argues that we are on the cusp of big changes in the use of voice for mobile. By ‘voice’, he means speaking into your mobile phone to send messages, make calls and perform a range of…
  • Wise Up on Penalties and Updates with the Latest DistilledU Module

    Tom Capper
    18 Nov 2014 | 6:00 am
    More than a year after the previous Penguin update (2.1), last month Google launched Penguin 3.0. So far, the update has affected less than 1% of US/English queries. However, Pierre Far (Web Trends Analyst at Google) has called this a “slow, worldwide rollout” so perhaps, the effects are yet to be felt. With all of this update news floating around, it’s hard not to feel bogged down by the specifics. Thankfully, I’ve been busy behind the scenes pulling together the latest DistilledU module which could help you identify, prevent or recover from the effects of penalties…
  • How to Drive More Sales with Google Shopping Campaigns

    Harriet Cummings
    4 Nov 2014 | 7:00 am
    This guest post was written by Elena Terenteva, Senior Content Marketing Manager at SEMrush, a competitive research software that provides data on competitors' online marketing activities.   More sales and revenue, gosh, that’s every online retailer’s dream. For that to happen, though, you need people to visit your product pages. But how do you get more eyes on them if the majority of channels are either too unpredictable or are overly competitive in terms of SEO? Or simply don’t offer enough ability to showcase a product, like text-based PPC ads? Enter…
  • Favorite Tools for an Organized Salesperson

    Amanda Marquez
    29 Oct 2014 | 8:00 am
    Throughout my time working with the Distilled team, leads and clients, I have picked up a few favorite tools that have saved me time, kept me on track, and organized my work life. I thought I would share a few with our community in the hope that some of these tools can help your sales team work more efficiently.  Photo credit: Mene Tekel, Flickr 1. Cirrus Insights for Gmail: If Salesforce and Gmail had a baby For quickly adding and updating leads in our Salesforce records, I use Cirrus Insight for Gmail. The Gmail plugin integrates Salesforce with my inbox and allows me to add new…
  • You’ve Won! An Interview on Running Competitions

    Harriet Cummings
    21 Oct 2014 | 7:00 am
    Competitions hold huge potential to engage an audience, and to do something fun and fresh with your brand. But many of us online marketers shy away from them, not knowing enough about how they work. Well, Iain Haywood is here to give us the low-down. Founder of The Competition Agency, Iain has bags of experience in running competitions for brands around the world. He’ll be talking in more detail about running competitions at SearchLove London, our two-day online marketing conference which is taking place in less than a week's time (October 27-28th). If you haven’t already…
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    The Outsourcing Blog

  • Are you aware of your needs?

    12 Nov 2014 | 7:11 am
      This might seem like a no-brainer, but things are more complicated than you think. Most entrepreneurs say they are totally aware of their needs, but they can’t actually list them down. Our shoulders carry the weight of many problems and unsatisfied needs, but we perceive them as a homogeneousness mess. It takes effort to split this mess into distinct elements. Our lives are moving super-fast and we must react to hundreds of things at once, so often we just feel overwhelmed, tired, dissatisfied and angry. Many business owners can’t see how a remote assistant could represent…
  • Offline Marketing Ideas

    7 Nov 2014 | 12:46 am
    Lovely Ad for   What advertising professionals know and small business owners don’t is that messages can spread like wild fire even when you don’t have the budget to pay for media exposure. The trick is to create an advert that is so creative, unusual or shocking that will become a newsworthy event or a piece of content that others will share over and over again. The $100 advertising budget If your advertising budget is of only $100, you really need to get creative but you can create something really great. $99 will buy you a lifesize cardboard cutout and if you…
  • 3 Unconventional Real Estate Marketing Tips

    3 Nov 2014 | 5:06 am
    What do you plan to do this week to help a property sell faster? If you haven’t planned something special, invest 50 seconds of your time to read the following 3 unconventional tips. Utility bills can be used as flyers Buyers always want to know how much will they have to pay for utilities. Why not transform one of the bills to homeowners received (one that proves the low home maintenance costs) into a flyer? Just scan, delete sensitive info and print the listing details on the back. It’s a simple way to create a flyer that will get noticed and you will prove one of the advantages…
  • 5 Creative Ways to Get Your Business Noticed

    28 Oct 2014 | 7:07 am
    There is always an opportunity to get your name out there and attract new clients. For many business owners, creativity is more important than an advertising budget. They implement crazy and disruptive ideas that generate leads, positive social media mentions and brand awareness. Check out some surprising ways in which small business owners from around the world are promoting their companies and products. Branded Wall or Pavement [1] If you’re the owner of a brick and mortar business, here is a surprising way to make your name known and draw attention to your brand, directing customers…
  • Words of Wisdom Every Business Owner Should Know

    21 Oct 2014 | 12:14 am
    Every company has a soul made up of the principles a business owner values. People join certain companies because they know they will enjoy being a part of a certain culture. Read the 5 quotes that could help you gain new insights on entrepreneurship, creativity, work and success and help you create a company culture people will love.         Words of Wisdom Every Business Owner Should Know is a post from: RemoteWorkMate
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    Web Savvy Marketing

  • Crowd Favorite Partners with Web Savvy Marketing

    Rebecca Gill
    18 Nov 2014 | 6:10 pm
    I’m very excited to announce a new partnership between Web Savvy Marketing and Crowd Favorite. I’ve had the pleasure of spending a great deal of time with the Crowd Favorite folks this last year and I’ve discovered the two companies have a significant amount in common. So much so, that we all wanted to work a little closer together. A Little Bit About the Crowd Favorite Team Crowd Favorite is an international firm that delivers professional services in design and engineering to Fortune 500 companies. They have an impressive enterprise level client list that includes well known companies…
  • We’re Making WordPress Internationalization Easy With Translation Ready Themes Coded for Localization and Multilingual Usage

    Rebecca Gill
    17 Nov 2014 | 5:23 am
    We’re making WordPress internationalization a whole lot easier by producing over 35 translation ready themes coded for localization, multilingual usage, and right-to-left language support. We’ve updated all of our existing stock WordPress themes so they’re translation ready and we’re going to make sure all future stock themes support easy translations and RTL content presentation. My Confusion on WordPress Internationalization We should have done this a long time ago and this is fully my fault for not recognizing the magnitude of this issue. I honestly didn’t…
  • Turn Your WordPress Website Into a Traffic Driving Machine

    Rebecca Gill
    6 Nov 2014 | 12:08 pm
    Did you build a website and no one came? Did you have grand hopes of internet fame, only to find creating and promoting your website or blog was much more challenging than you ever imagined? If your website (or blog) isn’t bringing in visitors like it should, grab a cup of coffee and watch my WordCamp Grand Rapids presentation.  In this educational session I walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors. In the presentation I encourage the audience to focus on “some” items and not all of the items.
  • The Sad Truth About US and Canadian Small Business Website Usage

    Rebecca Gill
    6 Nov 2014 | 4:24 am
    The below chart represents internet usage, and more importantly growth, across US and Canada. If you step back and let those figures sink in, you’ll realize this is amazing growth. I show you this graph because there is a severe disconnect between user internet adoption and US and Canadian small business website usage. Over 50% of businesses are missing out. The Canadian Internet Registration Authority has an amazingly awesome website that provides statistics for internet usage in Canada. I happened upon this recently and it brought my attention to internet adaption for individuals…
  • Using Technology to Teach Old Dogs New Tricks

    Rebecca Gill
    5 Nov 2014 | 9:30 am
    Recently I was sitting on the flight headed to WordCamp San Francisco and I heard a woman behind me state “you can’t teach a dog a new trick” and I just had to giggle. She said this because she was trying to switch her smartphone from regular to airplane mode. You could tell she found the process a bit daunting and she was a bit overwhelmed by technology of this nature. I laughed about this because I know she is wrong. You really can teach an old dog a new trick. Well maybe not my dog, but it is possible with other dogs. I also know this is very possible with people. We humans have an…
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    SEER Interactive

  • SEO and PR Collaboration with BuzzSumo

    Ali Freezman
    13 Nov 2014 | 11:25 am
    Search marketing and public relations are quickly becoming an integrated front. Rather than being at-odds with PR and heightening what seems like the “natural rivalry” between SEO and PR, it helps to see how similar each other’s jobs are and how you can benefit one another. Both disciplines focus on earned and owned media and both require the building of relationships, understanding what people want, and leveraging the brand expertise of subject matter experts (SMEs) to increase awareness, get key messages and content out on the wire, and get money. With this in mind, I…
  • October’s Google Analytics Blog Insights to Grow Your Business

    James Corr
    10 Nov 2014 | 8:45 am
    Here’s your summary of what happened over on the Google Analytics blog and analytics in general in October, and how you, and your team, can take advantage of these developments.       AdWords dynamic remarketing now available to advertisers across all verticals. The Gist: In June of 2013,AdWords rolled out dynamic remarketing to all clients that had a Google Merchant Center (retailers) account. Now it is being rolled out to all verticals of business. Your Action Items: Consider adding dynamic remarketing to your ongoing marketing efforts. Google reported that “Beta clients across…
  • Winning Your Digital Marketing Pitch

    Adam Melson
    6 Nov 2014 | 9:49 am
    It’s easy to go off track if you’re trying to explain to your boss why you need something changed on your website or when telling a client to make a change on their site. Below are a number of ways to avoid pitfalls & to gain acceptance of your digital recommendations. Do you even know our company? That’s what is being said when a presentation lacks the current focus of the organization. How do you find the current focus of an organization? Read latest press releases Watch interviews with the CMO Memorize the mission statement Print it out, keep it on your desk, write it in your…
  • RCS SEO: Measuring Success

    Emily Yetzer
    27 Oct 2014 | 9:46 am
    Traditionally SEO has been semi-formulaic; we know the factors that play a role in ranking. We analyze both our clients’ and their competitors’ backlinks, keyword profiles and keyword rankings, content and meta data to find opportunities and build strategies. To bolster competitive keyword rankings, we create content and prospect influencers to develop 3rd party content and links back to their site. And then we gauge our success when we check Google Analytics and everything goes up and to the right. Right? Success! Wrong. Just because you drive traffic to a site doesn’t mean you were…
  • Google Testing New Layout for Mobile Local Search Results

    Cori Shirk
    22 Oct 2014 | 8:35 am
    Google has made it pretty obvious that it’s prioritizing mobile user experience this year. Over the weekend, I noticed an update to local results on my phone:  Before:                                                                After:   The updated layout (pictured on the right) showcases a sleeker design and offers a much more seamless user experience. Note that organic search results are no longer visible without scrolling! When you click the name of the business, the listing info box expands and you’re able to scroll down to see the description,…
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    Gain Higher Ground

  • How To Copy My 3 Source Passive Income System

    28 Oct 2014 | 3:43 am
    If you’ve been on my list over the last few months you may have noticed that I’ve been a bit quiet recently. In fact, a quick look inside my Aweber account tells me that the last email I sent was over 2 months ago (excluding automated autoresponder emails). What’s going on? Well so far 2014 has looked something like this for me: March: Put on a live 2 day seminar in London April: Started a 5 week road trip, driving 5,500 miles from Atlanta to San Francisco May: Decided to move from London to Cornwall June – October: Arrived in Cornwall, bought a new house, began…
  • Website Hacking – Are You A Sitting Duck? 6 Steps To Help Beat The Bad Guys…

    21 Jul 2014 | 6:57 am
    As we all know, hacking is a huge issue and as a website owner you are likely to fall into one of three categories: 1) You’ve been hacked in the past and know just how frustrating it can be 2) You have actually been hacked but you just don’t realize it yet 3) You are a little complacent with a “probably won’t happen to me” mindset I don’t know which of these apply to you but I’ll admit here that I’ve been in all 3 camps at various stages of my web business  Providing a complete guide on website security is well beyond the scope of this blog…
  • Stop: How Can This Be Done Faster & Easier?

    5 Jun 2014 | 4:26 am
    I’m not one for making outlandish predictions but in this post I’m going to make an exception. I predict that you suffer from the same trait that I do: The ability to take a simple idea and vastly overcomplicate it to the point that you never get it done. Even though I’ve successfully created, published and made money from over 10 online products, there are far more products, blog posts, emails, upsells and general promotions that have never seen the light of day because of my ability to overcomplicate things. It’s not good, it’s frustrating and also costs money!
  • The Problem Of Being “Unplugged”

    12 May 2014 | 4:21 am
    Last week I got back from an absolutely excellent four and a half week road trip across the USA. Since I started online in 2010 it was the longest time I have (almost) completely “unplugged” from business by taking an extended period of time off. This said, I did post Facebook photo updates on most days: The first thing to say is that I feel very fortunate to be able to do something like this and I don’t take it for granted. In the past it just wouldn’t have been possible to get my employer’s permission for such a trip and…
  • Lessons From My First Ever Live Event

    14 Mar 2014 | 6:27 am
    Even though I’ve spoken many times at other people’s live events, until last weekend I had never put on one of my own. As with doing anything for the first time there is a big learning curve to transcend. So in this post I’d like to share with you a few tips and pointers to consider if you are looking to put an event on yourself. Some are simple and some are more subtle but I hope all together they give you some good food for thought… 1. Define The Primary Goal Of Your Event In order to get the most from any product you create it’s essential to be very clear from the…
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    Builtvisible - A Creative Digital Agency

  • Visual Maths: Accuracy in Art

    Pete Wailes
    20 Nov 2014 | 2:00 am
    In this instalment of our visual maths series, I wanted to look at real world accuracy in storytelling. As marketers, so much of what we do is in some way designed to tell compelling stories, and balancing the need to engage emotionally with the requirements of showing something that’s true to life. So I thought we’d take a look at how Hollywood deals with showing science in films, and look at how some of the masters of storytelling take artistic licence with the worlds they create. We’ll also examine why, for the sake of telling a better story, they make those choices.
  • Visual Maths: A Brief History of Lighting in VFX

    Pete Wailes
    28 Oct 2014 | 4:00 am
    Light. From even before the moment a new-born baby opens its eyes, we’re surrounded by it. From the way the sun shines on a clear or cloudy day, to the difference between harsh and soft lights in the home, our brains have developed an uncanny ability to understand the way light falls on a scene in front of us, and understand what that says about the sources of light present. It’s no wonder then that the world of lighting in VFX is as much an art as it is a science. Striking the right balance between sources to create the right look, while balancing the need for accuracy against…
  • SVG Examples in Content Marketing

    Richard Baxter
    22 Oct 2014 | 3:00 am
    Content marketing is supposed to be about producing problem solving content for our customers. This should always be the case, but it’s competition that drives content marketing innovation forward. There’s competition with other brands, competition to win links, competition with other SEO’s in the same vertical and, competition to catch the attention of our users over and over again. It’s the competitive aspect of content marketing that forces evolution of the medium choices made in our content production. Technologies like webGL and SVG make it just that tiny bit more…
  • Visual Maths: A Brief History of CGI

    Pete Wailes
    20 Oct 2014 | 3:00 am
    The web is no longer a thing for HTML pages only. Nowadays, thanks to advances in technology and broadband speeds, people are doing ever more adventurous things in web content production. However, with WebGL getting ever more usable and impressive, we thought it’d be a good idea to take a step back and look at the history of computer generated things. We’re then going to take a look at the latest state of the art in WebGL using Three.js, and examining what’s actually going on when you use these kinds of tools, and what happens when you start fiddling with them. In this first…
  • The Messages Behind Messages

    Darren Kingman
    16 Oct 2014 | 2:03 am
    ‘Messages In The Deep’ is one of the most successful pieces of content I’ve ever had the pleasure to be a part of. As the resident outreach specialist, my part in the picture was clear – get links. However, being an outreach specialist doesn’t limit your involvement to after a project has launched. In fact, you might find yourself struggling if you’re not getting yourself involved right from the very beginning. People who do outreach are at the forefront of discovering and keeping tabs on the types of content that are getting traction. You need to understand the topics and…
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    SEO Eblog by SEO Advantage, Inc.

  • 5 Overlooked Link Building Mistakes You May Be Making

    Ashley Grafton
    19 Nov 2014 | 5:00 am
    Running an online marketing program can be difficult—especially remembering all of the things you have to do to run the program successfully. This is because marketing programs usually have numerous moving parts and pieces and without proper organization, things can be tough to keep straight. The same is true when you’re running a link building campaign. With so much going on, it is easy to overlook elements that could prove disastrous. More than likely, you’ve made sure to deal with the common mistakes that can be made; however, here are 5 of the less common mistakes that you could be…
  • SEO Roundup: November 14, 2014

    Lance Buchanan
    14 Nov 2014 | 10:27 am
    With 2015 right around the corner, many marketers and SEOs are already taking a look back at what they did well in 2014 and what they can improve on in the upcoming year. To help you get off to a good start in 2015, B2C just released a list of 10 interesting stats that may come in handy when planning next year’s marketing strategy. Here are a few figures you may find surprising: The average return on an email marketing investment is $44.25 for every dollar spent. Interactive content—such as apps, assessments, calculators, and quizzes—generates conversions moderately or very well 70% of…
  • SEOe Trivia – The Origins of PageRank, a Common Ranking Signal

    Ashley Grafton
    10 Nov 2014 | 5:00 am
    Welcome to SEO Advantage’s Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. Why was PageRank originally developed? As a research project As a Google penalty As a link organization tool Google uses an algorithm to keep track of the traffic that websites receive; as well as their importance, called PageRank. According to Google, PageRank counts certain aspects of a webpage (how many links they contain and the perceived quality of the links included) and uses this to estimate their importance. This is important to know because…
  • How to Link Build Part 2: Using Content Refreshing

    Ashley Grafton
    5 Nov 2014 | 5:00 am
    Part two in the How to Link Build series involves refreshing your website’s content so that it remains current. As a business owner or webmaster, you must take the time to ensure that while you’re refreshing content that you do not leave behind bits and pieces or make your content mismatched. Why you should Update Your Content Anyone who works with news or information knows: time is the enemy. This is because information is always changing. Moreover, as the internet grows and changes, we (the internet viewers) can face leftover loose ends when changes are made by webmasters—most often,…
  • SEO Roundup: October 31, 2014

    Lance Buchanan
    31 Oct 2014 | 5:00 am
    Happy Halloween everybody! While everyone else has been getting ready for the mobs of trick-or-treaters this week, many SEOs have been pouring over ranking analyses to see if their sites were impacted by the latest Penguin update. Born one year after its predecessor, the new Penguin 3.0 algorithm was launched on October 17th amidst much skepticism and suspense. The anticipation for the chaos the update could bring has been building up ever since Search Engine Watch published a “bloodbath” depiction of what Penguin 3.0 could mean to SEOs (complete with a cartoon of a grim reaper penguin as…
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    Professional SEO Solutions

  • Real Time Social Media: What it can do for Your Business?

    Ghazal Alvi
    31 Oct 2014 | 2:18 pm
    The era is all about Now, Today, current time – the REAL TIME!!! Social networking sites and social media marketing are playing a key role in business growth. ‘Business’ and the way it is done are getting better and smarter, as the successful business geeks now knows and understand their target market, the smart entrepreneurs Related posts: How to Optimize Your Social Media Profile in 5 Simple Steps Social Media Sites like Facebook, Twitter, LinkedIn, YouTube, etc are... How to Use #Hashtags in Social Media – The Right Way! Send to Facebook... YARPP powered by AdBistroPowered…
  • Knowing Your Target Market: Foundation of Every Online Business

    Ghazal Alvi
    30 Sep 2014 | 5:58 am
    Send to Facebook No related posts.
  • How to Boost Your Blog Traffic

    Ghazal Alvi
    31 Aug 2014 | 12:41 pm
    You have a blog and you really love to update it… that’s nice! But, are you happy with its traffic? Traffic is one of the most important factors for your blog; the more people who find your blog, the people who will read your ideas. Well, It’s easy to build a blog, but hard to No related posts.
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    Ghazal Alvi
    31 Jul 2014 | 3:04 pm
    Send to Facebook No related posts.
  • How to Research Your Business Competitors by Your Own?

    Ghazal Alvi
    30 Jun 2014 | 1:16 pm
    In any business, it is very important to understand your market and your competitors. Knowing your competitors and what they are offering helps you to make your products, services and marketing stand out, and NOBODY wants to be left behind by the competition!!! According to Wikipedia - “Competitor analysis in marketing and strategic management is Related posts: How to Choose the Best Business Name? Name for a business is much like a backbone for... YARPP powered by AdBistroPowered by
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    Commerce Kitchen

  • I Want To Go, But I Actually I Don’t: The Tale of an Outgoing Introvert

    Jen Martinez
    14 Nov 2014 | 10:51 am
    “Hi, I’m Jen, and I’m an introvert.” “Hi, Jen.” “It’s so great to meet you all. Let’s talk about stuff, exchange business cards, and then let me retreat into my apartment for the next 48 hours. Sound good?” That’s me, in a nutshell. I’m an introvert with an outgoing personality. For my entire life, I thought I just wavered back and forth between being extroverted and introverted on any given day. It wasn’t until I read a life-changing Thought Catalog article (I know, I know. I’m a cliché: a twenty-something…
  • Wedgies, and 4 Other Things I Can’t Live Without Right Now

    Jen Martinez
    30 Oct 2014 | 2:17 pm
    Things have been changing here at Commerce Kitchen, and, consequently, my role has shifted as well. Like any lean, agile startup, we’ve been working on being more efficient. Getting there, however, has been a journey worthy of a fellowship carrying a shiny, precious little ring. That journey, however, has been greatly improved by the discovery of specific tools that are making my job – and my life – a hell of a lot easier and, quite frankly, more fun. These are a few of my favorite things: 1. Rapportive This #1 on my list because it’s #1 in my heart. I found out…
  • Giving Marketing and WordPress a New Why

    Leslie James
    28 Oct 2014 | 2:22 pm
    At Commerce Kitchen, we’ve been blessed to wear a lot of hats, and assemble a diverse team of talent — from brand strategists and social media managers to full stack developers and triple Magento-certified experts, we have them all. But as our business has grown and we’ve solicited feedback from our clients, vendors, and prospects, we’ve realized that we really have two distinct, but equally important, core competencies: custom software development, especially in the healthcare space, and marketing site development / inbound marketing management. To better support each…
  • Sales: It’s Got a Bad Reputation. Let’s Change It.

    Jen Martinez
    17 Oct 2014 | 1:13 pm
    Writer’s note: suggested music for this post is obviously Joan Jett. It’s time to talk about the “S” word. Indeed, I’m here to talk about that dirty, disgusting word that has such a bad reputation in our world today. SALES. When did “sales” become an unutterable word in our community? After a recent discussion that Tynan and I had with Jeremiah Fellows, the VP of Sales and Marketing from Aspenware, I decided to look more into this anti-”sales” phenomenon. It’s all in the family. Immediately, when I think of sales, I think of my…
  • From Chemistry to Digital Strategy: A Winding Road to Tech

    Leslie James
    16 Oct 2014 | 3:13 pm
    Last month we had the opportunity to meet hundreds of job seekers in the tech space at the Denver Startup Week job fair. From newly minted gSchool grads looking to land their first RoR development gig to seasoned product managers looking for a new opportunity to take a product to market, we met them all. Since then we’ve been following up with promising individuals to chat more, or at least let them know that we’re not hiring for their desired position now, but when that changes, we’ll be back in touch. The job seeking process: exciting, yet stressful. Filled with…
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    SEO Philippines| SEO Hacker Blog

  • 5 Simple Steps to Evaluate SEO of A Website in 2014

    Abrar Shafee
    18 Nov 2014 | 7:26 pm
    SEO strategies are constantly changing for the demands of search engines. Some strategies were really effective in the early 2000s, but nowadays they’re not. In the same light, what is now effective may not be later on. Updating strategies based on trends is the best practice I have ever experienced. From the mid-1990s, webmasters and content providers began to optimize their websites for search engines. And now, in 2014 we are still optimizing our websites but practice different strategies from before. In line with that, the evaluation process should also be changed to go along with it.
  • New Kid on the Block: SE Ranking Tool

    Pam Sallegue
    10 Nov 2014 | 7:15 pm
    I’ve been looking for a good keyword ranking tool for many months now, and although we have some pretty good ones like SEO Rank Monitor, Rank Tracker, and SEMrush, there’s still an urge to dig deeper – I’m still asking for more. I’m looking for something that has a user-friendly interface, something that’s not eating all my hard disk space, or being the reason for slow Internet connection, and something that can give instant, accurate results. Then SE Ranking came. Suddenly, I feel like I found everything I’m looking for in a tool. Below are SE Ranking features, and reasons…
  • 12 Important Lessons I Learned After Losing 101,569 Tweets

    3 Nov 2014 | 7:14 pm
    It was a major decision that we’ve held off for too long. I was tapping my fingers on my computer table contemplating if the risk was worth it. I was about to lose 101,569 recorded tweets and retweets (accounting for 77% of our entire social shares) on SEO Hacker’s articles. I breathed out a long sigh before finally telling my developer “Let’s do it.” Goodbye. An hour later, all the recorded Tweets in SEO Hacker’s website turned to a depressing zero. It felt like an abandoned country ghost town in an old wild west movie. Building this blog for a little over…
  • How To Find The Best Sites For Guest Blogging

    Gary Dek
    27 Oct 2014 | 8:18 am
    Guest blogging has been very popular in recent years, as it offers bloggers endless benefits, such as the opportunity to build a positive reputation, get their brand in front of a new audience, earn hundreds or thousands of new loyal readers, and augment their SEO metrics. I don’t think I need to sell you on the advantages of guest blogging. Chances are, you’re already doing some version of it. However, sometimes it can be difficult to find high-quality guest blogging opportunities. And even when you do find worthy ones, your approach and outreach can make or break your chances of…
  • 20 Awesome Tools That Dramatically Increased SEO Hacker’s Productivity

    Pam Sallegue
    20 Oct 2014 | 8:57 pm
    Every month we produce reports to show clients our efforts, and how they generated something beneficial. Having many clients, one month is too short to do everything. In link building alone, the process is so tedious that we need more innovative people who will make this a non-boring feat that can be accomplished in less than a month. Same thing goes with other SEO Hacker departments. And although we have the best people, which is something that I’m really proud of, I still can’t deny the fact that we’re only humans; we grow tired sometimes, things tend to become boring…
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    Hallam Internet

  • How to Handle Complaints on Social Media

    Abra Millar
    21 Nov 2014 | 9:06 am
    Social media is a huge part of our everyday lives. Just as you would expect in your everyday life you are likely to encounter complaints about your products or services as much as you are likely to encounter positive comments too. Increased popularity makes complaint handling a when as opposed to an if. Here we will discuss some of the essential approaches needed to avoid a social media meltdown. Don’t Panic Every company of a certain popularity or size will garner complaints or negativity at some level. Given that the issue is not a legal challenge, the bad PR you may worry about gaining…
  • How to Interpret Email Marketing Statistics

    Rainu Bhele
    20 Nov 2014 | 3:33 am
    What do your email marketing statistics really mean?   I can often be heard singing from the rooftops about the benefits of email marketing, especially in terms of measurability. However, what use are these statistics if you don’t understand what they mean, or how to take advantage of what they are telling you? This handy guide will explain which statistics you should be keeping an eye on, and how best to use them to reach your goals.     What do my email marketing statistics mean? Most email marketing software providers will offer some form of custom reporting, but the…
  • Digital Marketing Show Slides: Susan Hallam

    Laura Hampton
    19 Nov 2014 | 5:12 am
    Delegates at the Digital Marketing Show in London today saw internet marketing expert Susan Hallam present on Digital Leadership. Her full presentation slides are available below: #DigitalMarketingShow – Digital Leadership by Susan Hallam from Susan Hallam – Hallam Internet Ltd About Susan Hallam and Hallam Internet Susan Hallam is the Managing Director of Hallam Internet, a digital marketing agency based in Nottingham, UK and serving clients across the globe. Together with her team of 17 expert digital marketing consultants, Susan delivers a range of digital marketing services…
  • Google AdWords Qualifications: Hallam Success

    Laura Hampton
    19 Nov 2014 | 3:19 am
    Hallam Internet has cause for celebration once again today after five more of its consultants achieved Google AdWords qualifications. Laura Hampton, Abra Millar, Tom Whiley, Elliott Davies and Rainu Bhele are now Google AdWords accredited individuals. The consultants took their Google AdWords qualification exams yesterday, following an extensive training programme within the business which aims to get all consultants qualified in Google AdWords. The qualification means that individuals are qualified to manage Google AdWords accounts – the platform which runs paid adverts on the Google…
  • Google Partner Agency: Hallam Internet in UK Top 10

    Laura Hampton
    19 Nov 2014 | 3:04 am
    Google Partner agency Hallam Internet celebrated the accreditation of five more of its consultants today, making it one of the top 10 Google Partner agencies in the UK.   Google Partner agencies are accredited by Google for their use of best practice in accordance with Google’s guidelines. Achievement of the Google Partner status requires agencies meet a number of requirements, and is an indicator of the health of the business. According to Google’s Partner website, “Agencies can qualify for Partner status after meeting certain requirements and earn the Partner badge…
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    Haden Interactive

  • Should Digital Citizenship Be Taught in Schools?

    Gideon Haden
    21 Nov 2014 | 6:00 am
    Schools are designed to educate society. At age 5, you happily bound into your kindergarten classroom and begin your academic journey towards becoming an intelligent, functioning member of society. That education isn’t just the basic information you need to know to be an educated person; you’re also being taught how to interact with the people and the world around you. Our society is constantly plugged in. We hear about news as it happens, we take classes online, we date online, we have jobs that only exist because the internet is a thing. The internet isn’t just a means to…
  • Digital Ads vs. Offline Ads

    Rebecca Haden
    20 Nov 2014 | 9:59 am
    Sometimes we can tell that clients who are shifting some of their spend from traditional or legacy media ads to digital or online ads feel disappointed about the numbers they see. What kind of numbers do they see? A pay per click or cost per click campaign might show you that you’ve had 200,349 impressions 735 clicks 42 conversions Then you can follow the conversions in your analytics, depending how you’ve configured it, and perhaps see that of those 42 who requested information, 15 actually bought. Often, people who are accustomed to paying thousands of dollars for ads in other…
  • Trying Out Wordsmith

    Rebecca Haden
    18 Nov 2014 | 7:15 am
    Across the land, there are people pulling, creating, and presenting reports of data. Whether you pull Retail Link into a spreadsheet or scrutinize a Tableau dashboard of Salesforce data, you probably handle reports for yourself or for someone else in your organization. When Google Analytics provides the data being reported, you have a number of options for creating reports. GA has its own reports, of course. You can set up a custom dashboard or shortcuts to reports you often need and then export it in your choice of spreadsheet formats (which you could input into your favorite data…
  • RTs Are Not Endorsements

    Gideon Haden
    14 Nov 2014 | 6:00 am
    If you have a twitter account you’ve probably seen the phrase, “Retweets are not endorsements”, or some variation attached to someone’s Twitter bio. This is basically just a disclaimer that means they may or may not agree with what the tweet says, either way they are sharing it, and don’t be mean to them. In the early days of Twitter, this sort of caveat might have been needed, but is still necessary? Is the entire Twitter community aware that you don’t have to endorse something to retweet it, or will people assume that you endorse RTs if you don’t…
  • Centralized Blogging

    Rebecca Haden
    12 Nov 2014 | 6:00 am
    Blogging is the single most valuable thing you can do for your website. Each blog post does all these things for you: Adds another indexed page of valuable content to your website. Answers a question for your current clients. Turns up as the answer to search queries for new prospective clients. Shares your take on your brand and your products. Gives other webmasters something good to link to. Gives you something good to share in social media. Unlike ads, blog posts continue to work for you, at no additional cost. We recently did an analytics check for a former blogging client of ours. We…
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    Oban Multilingual Search

  • The global digital marketing weekly: Friday 21 November 2014

    Stephanie Woor
    21 Nov 2014 | 7:07 am
    Once again, Oban has your weekly dose of digital marketing news with an international slant. In this week’s update, penned by Oban intern Frank Fanteev: Kissmetrics provides advice on market differences between American and European ecommerce; an Experian study discovers where marketing money will be spent this Christmas; China’s mobile payment services are put under the microscope; how internet access is available only to older people in many parts of the world; and Twitter finally makes all your tweets searchable. What American e-commerce businesses should know about European customers…
  • Sinterklaas – a growing ecommerce holiday

    Hans Hoogenboom
    20 Nov 2014 | 9:26 am
    In some European countries Christmas is not the only major holiday to be celebrated in December. In The Netherlands, Belgium, Luxembourg and parts of Germany, Sinterklaas (Saint Nicholas day) is celebrated in early December. Belgium, Luxembourg and Germany celebrate on the morning of the 6th; while the Netherlands celebrate on the evening of the 5th. This holiday has been celebrated since the 15th century, with various markets and presents for children. Due to the complaints from many Protestant Christians against this mainly Catholic celebration, the holiday has evolved into a children’s…
  • How to handle a domain migration when going international

    Emily Mace
    19 Nov 2014 | 7:20 am
    In the next part of our blog series about going international with results-focussed domain expansion, we discuss how to make sure you don’t damage your existing SEO, if you chose to change a ccTLD to a generic URL. Haven’t read parts one and two of this series? It’s worth making sure you catch up before reading this post. If you have decided to go with a generic domain for your international expansion, allowing you to host new countries in sub folders (such as and and your existing site is hosted on a ccTLD, you will need to have a migration plan…
  • Head of Conversion, Joe Doveton to speak at Affiliate Huddle

    Maureen Gleeson
    13 Nov 2014 | 6:29 am
    Affiliate Huddle returns to London on the 25th of November 2014. Hosted by Rough Agenda – the same team behind Brighton SEO – this one day event brings together affiliates and merchants with the aim to help deliver great affiliate marketing. Oban Digital’s Head of Conversion Joe Doveton will be speaking on the day and the session is a ‘must see’ for marketers that want to understand how customers interact with online platforms. Titled ‘The Magnificent Seven: Conversion and the new Wild West’, Joe explores how users and customers physically explore and…
  • The global digital marketing weekly: Friday 07 November 2014

    Stephanie Woor
    7 Nov 2014 | 7:11 am
    Welcome to this week’s global digital marketing weekly, the weekly summary of major industry and market developments from around the world. In this update: Baidu’s financial results reflect a mobile-first strategy; Yandex.Metrica is rapidly increasing its market share at the top of Russian web analytics; Aleyda Solis provides a perspective on mobile in international SEO; and Christmas drives more than a quarter of all ecommerce traffic in US. Baidu financials, strategy indicate it is now a ‘mobile-first’ engine Search Engine Journal reports that in Baidu’s third quarter earnings,…
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    Fresh Egg Blog

  • Google Rolls Out New AdWords Treemap (BETA) Reports

    Kayleigh Rogers
    14 Nov 2014 | 9:36 am
    A couple of weeks ago Google announced they would be rolling out a new AdWords Treemaps (BETA) report in Google Analytics and so we were very excited this week to notice it has now been rolled out in the UK and across all our accounts. You can find the report under Acquisition > AdWords > Treemaps.
  • Google Site Search Update, Facebook and Instagram Updates and More – Digital Marketing News

    Abbie Rawcliffe
    14 Nov 2014 | 8:15 am
    In this fortnight’s digital marketing news, we take a look at Google’s update to its internal search feature, a number of Facebook and Instagram updates, mobile usability and more.
  • A Month In The Life Of A Fresh Egg Digital Marketing Apprentice

    Michael King
    4 Nov 2014 | 9:50 am
    Fresh Egg is now running its own Digital Marketing apprenticeship scheme in conjunction with Dv8 Sussex, and has employed three very bright (well, I think so!) young people in its first intake: that’s me Michael King, Abbie Rawcliffe and James Wardleworth. Here we share our thoughts on working at Fresh Egg now we’ve been here more than a month, and on being an apprentice.
  • Google Penguin 3.0 Rollout, Twitter Business Redesign & Google Search Results Tests

    Michael King
    31 Oct 2014 | 8:41 am
    In this week’s digital marketing news we will be talking about Google’s new Penguin algorithm update, Twitter’s redesign and Google’s guidelines about blocking CSS & JavaScript files. And you’ve got the usual hints, tips and rumours, too. 
  • Bluetooth Beacons and the Future of Retail

    Ben Stevens
    20 Oct 2014 | 10:23 am
    As part of this year’s Brighton Digital Festival, the future of retail was discussed at an event hosted by Rakuten DC Storm. DC Storm, a company that specialises in data-driven marketing, made a number of exciting predictions based on recent or emerging digital breakthroughs in retail. These included:
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    State of Digital

  • 10 Conversion Optimisation Tips For Your Business

    Laura Phillips
    20 Nov 2014 | 5:06 am
    Sometimes it can be hard to see past vanity metrics to what really matters for any site – final conversions. You can have all the impressions in AdWords, all the clicks in Analytics, the lowest bounce rate; but if your users aren’t converting then what is the point? Types of Conversion A conversion can be anything you want it to be, ideally something that can be tracked. Aggregate conversions are those which are taken as an average across a set of users. These may include: Time spent on site Number of pages viewed New vs returning visitors Final goals are those that form the last step in…
  • How to naturally earn links through PayPal

    Kirsty Hulse
    19 Nov 2014 | 3:15 am
    OK so, a bit of a facetious title but bear with me, I’m click baiting! Getting links is one of the hardest, but most important, aspects of any SEO’s day to day. Although Google are hoping to make their algorithm less reliant on them in the future, they’re still a huge mark of trust for a site and as it stands, without them, Google still struggles to accurately determine site quality. So we need links; we need them at scale, we need them within budgets, within Webmaster Guidelines, within brand guidelines, within success metrics, within set timeframes and somewhere, within our sanity.
  • 7 Reports in Google Analytics to Help with SEO

    Jo Turnbull
    18 Nov 2014 | 7:08 am
    Sometimes the value of SEO can be difficult to demonstrate. It cannot always be categorically proven that any increase in sales or online presence can be attributed directly to SEO and for this reason I decided to write a post on how to deliver ROI of SEO in March. An additional way to get the most of SEO is to look at the figures in Google Analytics, so I have highlighted 7 reports everyone should use and share with their clients. Google Analytics is a great tool to use to clearly show the impact SEO has on traffic and revenue. 1) Multi Channel Funnel The multi channel funnel report gives a…
  • Meet our new Chief: Sam Noble!

    Bas van den Beld
    18 Nov 2014 | 3:02 am
    A little over a year ago we re-branded State of Search into State of Digital. This was a big shift for us, which had lots of implications. It was a lot of work re-branding, finding our new audiences and keeping our old. All this time the editorial team has been of a huge importance to the site. To the outside it may have seemed as if I was doing it all, in fact the team had a huge role in this. This is why I thanked them on our birthday in September. Working on the re-brand and getting State of Digital to the next level has been hard work and we have taken some important steps. Now it’s…
  • Locate Your Audience in Minutes with Google Fusion Tables

    Polly Pospelova
    17 Nov 2014 | 3:41 am
    When it comes to advertising on AdWords (or other search engines networks), it’s all about “Location, location, location”. It doesn’t matter about how good your advert is, if your advert doesn’t appear in the right places, it won’t perform well. AdWords location targeting places your ads in geographic locations that you choose, such as: countries, areas within a country, a radius around a location or postcode, or location groups. Location targeting helps you focus your advertising on the areas where you’ll find the right customers, and restrict it in areas where you…
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    In Marketing We Trust

  • Top 5 Social Media Stories 21st November 2014

    Blessilla Oguis
    20 Nov 2014 | 7:29 am
    1. Mobile Friendly Websites May Get Boosts In Keyword Rankings Why it matters? If your website is mobile friendly, it may help you get better keyword rankings in Google. Websites that have not yet invested in mobile friendly websites should start now. Those who have already invested are reaping rewards in terms of traffic and keyword rankings as Google is experimenting with this new algorithm. Not only will your website benefit in terms of rankings, but your mobile users will thank you for it. Importance level: 7/10   2. How Having Secure Websites Impacts Keyword Rankings In Google Why…
  • Top 5 Social Media Stories 14th November 2014

    Blessilla Oguis
    14 Nov 2014 | 7:08 am
    1. Google May Have Released A Panda Refresh In The Middle Of Penguin 3.0 Why it matters? On October 17, Penguin 3.0 was released, impacting some websites, however, 7 days later on October 24, another update came unannounced (but felt by many webmasters and SEO’s all over the internet by either significant increase or decrease in traffic). It pays off to check your analytics if you got hit by this update also. This may mean the need to start making fixes to your site for some people, while confirming they’re doing right by Google’s eyes for others. Importance level: 7/10   2.
  • Top 5 Social Media Stories 7th November 2014

    Blessilla Oguis
    7 Nov 2014 | 2:13 am
    1. Google’s Penguin 3.0 Continues Why it matters? On October 17, 2014, Google began to release their new update to their Penguin algorithm. It is a worldwide update, and SEOs and Webmasters should track which of their websites may have gotten hit by the update–whether positively or negatively. Sites with low quality links, particularly those who bought links and got them from link networks, may be hit. Those who have been penalized in previous updates but fixed their links by using the Google links disavow tool may find their rankings improve. Importance Level: 8/10   2. How…
  • Top 5 Social Media Stories 31st October 2014

    Blessilla Oguis
    31 Oct 2014 | 6:21 am
    1. Content Vs. User Experience Why it matters? Many people take content for granted, and the role it plays to give good user experience on their website. Google takes user experience quite seriously—in fact, many of its recent updates in its algorithms are tailored towards sites that provide better user experience. It’s important to find out what you can do to improve content on your site, to improve user experience, and rank in Google for your keywords. Importance Level: 7/10   2. How To Get Powerful Content Ideas From Competitors  Why it matters? Getting ideas and writing…
  • Which Digital Marketing Freak Are You?

    Kirsten Tanner
    30 Oct 2014 | 6:17 pm
    Ever wondered what your digital marketing career really says about you? Want to know what Halloween costume best suits your profession? Whether you’re a Brand Manager, SEO or PPC expert or even the Director we know what truly lies beneath, lurking, just waiting to come out and show its true self every Halloween. Which marketing freak are you out of these Halloween legends? Are you a vain vampire, money hungry werewolf, ancient mummy, a zombie that munches on the brains of pandas and penguins, a monster of the lake, Frankenstein’s monster AKA Frankenstein’s Hacker or the much feared…
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  • Why I Quit Domaining

    5 Nov 2014 | 7:19 am
    Why I Quit Domaining Coming from me, this isn’t news. I’m not a major player that owns thousands of domains or even a few really good ones. Instead, I’m someone who *used* to make a good amount of money from the domaining industry. It was never enough to quit working, but it provided for some nice vacations and a few extra items around the house. But as I dove deeper into the realm of domains and tried to expand on the number of domains I could own, an evolution happened. People were starting to use the web in a smarter way. What do I mean by this? There was a time when…
  • Web Marketers: WAKE UP! Google is not the only source of Converting Traffic

    10 Jun 2014 | 2:43 am
    Web Marketers: WAKE UP! Google is not the only source of Converting Traffic image source Just like the Guns N’ Roses song “Dead Horse“, I really feel like that is the point I have reached. Not a day goes by where at least ten new articles are talking about some algorithm change, or some other way to get links or create content that Google will favor. WHY?! Why am I not seeing more articles on the other parts of the web that drive HIGH QUALITY CONVERTING VISITORS? I think it’s because most proclaimed “SEO Experts” don’t know how to really use social…
  • Facebook News Feed Trick

    3 Jun 2014 | 3:51 am
    Facebook News Feed Trick So, the reason it’s a called a “trick” is that this won’t last for too much longer. My guesstimate is that within six months of this getting published, Facebook will close the loop on this. In case you weren’t aware, your Fanpage posts are only seen by 10 percent of your fans. All the time and effort building your likes is being monetized by Facebook. They want you to spend even more to reach the connections you’ve already created! THE STRATEGY In August of 2013, Facebook introduced something called “Story Bumping”. To best…
  • How Google is Making the Blackhat Way an Option to Consider

    23 May 2014 | 3:44 am
    How Google is Making the Blackhat Way an Option to Consider image source Forget the brands. So many legit sites are getting torched by the latest Panda algo and it’s quite troubling to see the impact it has. So are we getting to a point where the black hat mantra is the way to go? So many site owners are trying to play by the rules fairly, but still see no benefit. In the meantime, the black hat is still making 5 figures a week for their churn-and-burn website. Google is the driving force to make black hats who they are. You’ll hear Matt Cutts tweet about how they took down a…
  • Google Analytic Quick Tips

    22 Apr 2014 | 4:56 am
    Google Analytic Quick Tips So following up on my Getting started with Google analytics article, there are a few options that I always like to use when setting up GA to be used. Finding the most popular pages To do this is very simple. Once logged into your GA account click on behavior->site content->all pages. What you should see is a list of urls and their associated metrics. Finding the pages that gives you the most traffic is important for several reasons. 1. It’ll help you discover what pages on your site delivers the most traffic. This gives you one hundred percent proof on what type…
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    » Blog

  • Secrets to Internet Marketing: What You Need to Know

    Rachael Giza
    3 Nov 2014 | 7:10 am
    Secrets to Internet Marketing: What You Need to Know was originally posted on the WebiMax SEO BlogIt’s no secret that Internet marketing is an integral component of the success of any business. In fact, in today’s digital age no company can expect to succeed without an effective marketing strategy that is geared toward an online audience. In theory, the basics of Internet marketing appear fairly straightforward but, in reality, the continually-changing and highly competitive landscape of this field can leave you uncertain of ways to make substantial gains. So what’s the secret to…
  • Top 10 Must-Do Things for SEO

    Brent Rovner
    31 Oct 2014 | 6:36 am
    Top 10 Must-Do Things for SEO was originally posted on the WebiMax SEO BlogThe online market is very competitive in terms of page rankings, which can determine how high up in the search results your website appears on various search engines like Google. How well does your website rank compared to your competitors? In order to stay in front of the pack, check out this list of 10 SEO tips that will help you break through to the top! Now that you’ve seen the top 10 SEO tips, are you ready to take it another step further? Check out some resources that can lead you in the right direction. For…
  • U2/Apple’s bold marketing move sparks annoyance among consumers – What could have been done differently?

    Brooks Brecker
    27 Oct 2014 | 10:21 am
    U2/Apple’s bold marketing move sparks annoyance among consumers – What could have been done differently? was originally posted on the WebiMax SEO BlogMillions of iTunes users were confused by the sudden addition of U2’s new album, Songs of Innocence, to their music library last month. Many thought it was a mistake until it was announced that Apple had given away the album to every user, naming it “the largest album release ever.” They wouldn’t be incorrect, as they boast that “Never before have so many people owned one album, let alone on the day of its release.” However,…
  • Penguin Recovery – How to Recover from Penguin 3.0

    Matt Haran
    24 Oct 2014 | 10:26 am
    Penguin Recovery – How to Recover from Penguin 3.0 was originally posted on the WebiMax SEO BlogAbout a week ago, Google rolled out their updated Penguin algorithm, Penguin 3.0, but it has been more than a year since they last launched their updated version. It is said that the Penguin 3.0 has affected about 1% of search queries. For those of you not aware, Penguin is an algorithm that identifies what Google considers to be “webspam.” In a sense, it acts as a penalty on any website taking part in spammy and unnatural SEO tactics both on and off the site. The end result of the…
  • What Will 2015 Hold for the SEO World?

    Chris Hardwick
    22 Oct 2014 | 7:31 am
    What Will 2015 Hold for the SEO World? was originally posted on the WebiMax SEO BlogCan you believe 2014 is almost over already? We’ve seen a lot of big things happen in SEO, and it appears that 2015 will be no different. What changes are on the horizon? Webimax’s Senior Content Writer, Chris Hardwick, sat down with Director of Project Management, Chris Surovick, to pick his brain for a few minutes about the future of digital marketing. Hardwick: It’s been an exciting year in SEO. What are some of the key highlights you found in 2014? Surovick: That’s a tough question…
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    Path Interactive

  • Tech Bubble 2000 2.0

    Guest Blogger
    20 Nov 2014 | 9:23 am
    - This post was written by Cerise Vazquez- Wright Many of the entrepreneurs and marketing luminaries leading today’s hot technology industry were barely out of high school when the dot com market bubble burst back in 2000; Think Snapchat cofounder Evan Spiegel who is 24 years young or Facebook’s Mark Zuckerberg who just turned 30. It’s hard to believe that less than 15 years ago, internet usage was a tiny fraction of what it is today. Crazier still, is how quickly we have adapted to the changing technology which has enabled us to stay connected at all times and, virtually, in all…
  • SEO Reporting- What Should You Spend Time On And Why?

    Jarobin Gilbert
    17 Nov 2014 | 6:56 am
    For people who work in search engine marketing, monthly reporting can be either a grim or a glorious time of each month.  Not only are you taking your own hard look at how your campaign efforts are performing but you also have to relay them to clients.  Do you feel like both might be lost in translation? Don’t worry, we’ve all been there. As search engine marketers, we deal in data all day, but how do you explain your results, insights and improvements to someone who may not understand what you’re exactly what you’re talking about? Well, here are a few parts of Google Analytics that…
  • Now Hiring: SEM Specialist

    Leigh Evenson
    10 Nov 2014 | 9:15 am
    Path Interactive, a NYC-based search engine marketing agency, is looking for a Search Engine Marketing Specialist to join our growing team in our Flatiron district office. Job Description Path Interactive, Inc., an NYC-based digital agency, is looking for a SEM Specialist with experience in paid search (SEM/PPC), display, and social advertising. The position works on direct response and ecommerce accounts in multiple verticals. The position reports to a strategist, and helps to oversee interns and (potentially) analysts.  Responsibilities will include: Translating client objectives into…
  • Path Interactive Teaching Search Marketing Courses at NYU

    Leigh Evenson
    10 Nov 2014 | 7:34 am
    This fall Path Interactive is teaching several Search Marketing courses at NYU’s School of Continuing and Professional Studies. The Search Marketing course is part of the Digital Media Marketing program in the Marketing and Public Relations Department. “Search marketing is one of the most important marketing skills you can acquire. Develop and implement effective Search Engine Marketing and Search Engine Optimization tactics (including organic/PPC search, paid/sponsored listings, and contextual listing). Learn to optimize site content, develop a strategy, and integrate search into…
  • Digital Week in Review: Twitter Opening Hong Kong Office, Zynga’s Q3 Earnings, Negative Social Media Infographic

    Leigh Evenson
    7 Nov 2014 | 8:16 am
    In this week’s Digital Week in Review: Twitter is opening an office in Hong Kong, Zynga beats expected third quarter earnings, and an infographic on negative social media and how it affects you brand as an employer. Twitter Opening Office in Hong Kong Twitter will be opening on an office in Hong Kong in early 2015 even though the social media network is still banned in China. The office will be headed by Peter Greenberger, Twitter’s Singapore based director of sales for emerging markets.  The purpose is to increase advertising revenues in China. Twitter currently has offices in other…
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  • Is it still worthwhile creating a Facebook Page for your Business?

    12 Nov 2014 | 4:53 am
    During the past 6 months I have noticed a sharp drop in engagement with Facebook for the business pages I monitor which span a variety of sectors from insurance to employment to travel. This might be because a while back Facebook changed what is shown in users feeds or it might be due to less people using Facebook or a combination of both. I wrote this article because the other day I saw this post about Why Copyblogger is Killing Its Facebook page ( and it made me wonder if there is enough value in having a Facebook page for many businesses. Let’s…
  • Great Landing Page Guide

    8 Aug 2014 | 12:24 am
    Moz creates some superb SEO content from time to time and this landing page optimisation guide is just amazing and really addresses a lot of questions about colours and layouts. It’s very long but worth the full read if you’re at all involved with website design like I am. As an SEO I think it’s important to understand how website design can affect usability and rankings. A faster and easier to use website can outrank another website all other things being equal. At least this is what Google says but in…
  • Rich Snippets without Structured Data

    19 Jun 2014 | 2:52 am
    It is possible to get rich snippets for the meta description even if you haven’t used any structured data. The following example is for Google UK for the query: admin jobs in middlesbrough   The code on Direct Gov’s website for their job listings has no structured data what so ever.
  • Does a Redirect From to .com Affect Search Rankings?

    27 Apr 2014 | 7:23 am
    Vicky, an SEO student asks: If there is a website with a .com domain and a domain is bought ending which is redirected directly to the .com website, does it affect the searches through Will the .com site get better positions in google when searching through compared to if it receives the redirect? These are very good questions because people often wonder if they should purchase the country versions of domains and redirect them or simply build new websites on each country version. My answers assume buying new domains and deciding to build one…
  • Google analytics sessions vs visits and users vs visitors update

    18 Apr 2014 | 1:50 am
    The team over at Google analytics on Good Thursday 2014 have decided to significantly change reporting terminology. Unique visitors has been changed to users and visits to sessions. Users (formerly Unique Visitors) Visitors has been renamed to Users to better reflect the fact that someone might first access your website from Google search on their desktop at work then return directly from their mobile phone to continue reading your article.  Essentially the same user but two visits sessions. Sessions (formerly…
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    SEOP Blog

  • Voice Search and Its Impact on SEO

    SEOP Blog Team
    17 Nov 2014 | 7:00 am
    The introduction of voice search a few years back was like a sci-fi dream come true, yet it wasn't enough for most Internet users to do away with the keyboard, particularly because of voice input errors that only made the technology more of a nuisance than a convenience. Today, improvements in voice recognition technology, as well as growing widespread usage among mobile users, may very well change the way we run search queries online, and even transform the way we practice SEO in the near future.
  • What Blog Content Should Look Like in 2015

    SEOP Blog Team
    10 Nov 2014 | 7:00 am
      Last week, we talked about improving content delivery though responsive web design. In a timely statement, Google Vice President of Sales in America recently gave us a hint of what’s in store for Google in 2015 when he said that, “Today, we live in a world of engagement. People don’t want to be bludgeoned...Continue Reading
  • Will Responsive Web Design Improve Content Delivery?

    SEOP Blog Team
    3 Nov 2014 | 7:00 am
    We said in a previous post that having a mobile-ready eCommerce website can be a deciding factor for your business this coming holiday season, and perhaps even outside the holidays. Responsive web design (RWD) is one approach that will enable your website to adapt to mobile devices. The question, however, is whether it can provide the best possible experience for users when it comes to content delivery.
  • Optimizing Landing Pages for Added Traffic

    SEOP Blog Team
    27 Oct 2014 | 8:00 am
    It's not often that we talk about landing pages in SEO as in pay-per-click (PPC) campaigns. But while it's true that optimizing content and creating great landing pages for PPC involve separate strategies given their separate goals (search engine ranking vs. conversion), it doesn't necessarily mean that you can't do both at the same time.
  • Is Your Business Ready for Mobile This Coming Holiday Season?

    SEOP Blog Team
    20 Oct 2014 | 8:00 am
    It won't be long before the holidays arrive. As more shoppers are expected to go online this coming season, you have to make sure your eCommerce website is ready to dominate search engine results and capture potential customers. Not only should you do this for desktop users, however. Mobile shopping will surely be at an all time high during the holiday season, making it a critical part of your SEO strategy.
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    Digital Marketing Blog

  • A Smattering of SEO News: 11/20/14

    Brian Rubin
    20 Nov 2014 | 2:08 pm
    Howdy folks, and welcome to another Smattering! We’ve got some mobile-friendly news for y’all this week, as well as some interesting tidbits from Twitter. Check it out!   Google News: Conjecture: Google Not Indexing Expandable Content – Webmasters and site owners over on Webmaster World are reporting that content they’ve had under a “Read More” tab using an “onload” event is no longer being indexed. This type of accordion scripting is a popular way to add visible content to a page while still keeping the page sculpted. If Google is indeed no longer indexing…
  • A Smorgasbord of Social Media: 11/14/14

    Patrick Frawley
    14 Nov 2014 | 3:21 pm
    Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We have a bunch of updates to drop for you, so let’s get right down to business.   Facebook Facebook Gives Users More Control Over Their News Feed Watch out! Here comes another hurdle for marketers. Late last week, Facebook announced that the new News Feed controls will allow users to unfollow pages and people with even more ease. While users used to have to go into their settings to “unfollow” people, they will now be able to simply click to hide a post and then choose if they want…
  • A Smattering of SEO News: 11/13/14

    Brian Rubin
    13 Nov 2014 | 3:30 pm
    Hello my friends, and welcome to another Smattering! It’s a light week in SEO news, but there are some fun tidbits in here. Check it out!   Google News: Possible Google Update Occurring? – According to Search Engine Roundtable, webmasters over on Webmaster World – one of the best places to gather and discuss these sorts of things – are noticing tremendous volatility in their search rankings. They’re also noticing changes to quality scores as well, just days apart! Tools such as SERPs and MOZCast also noticed some volatility earlier this month, but the other similar…
  • A Smorgasbord of Social Media: 11/7/14

    Patrick Frawley
    7 Nov 2014 | 3:19 pm
    Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We have a bunch of updates to drop for you, so let’s get right down to business. Facebook Facebook Gets Rid Of The Like Shield We can all breathe a little easier now, because you will no longer have to “Like” brands you don’t care about just to take their quiz on which Harry Potter house you would belong to. (Or is that just me?) The “Likegate” is officially terminated. As of Wednesday, Facebook flipped a switch so that pages will no longer be able to force users to like the page in…
  • A Smattering of SEO News: 11/6/14

    Brian Rubin
    6 Nov 2014 | 11:19 am
    Hello folks, and welcome to another Smattering. November has barely started and already we have some whoppers for you, such as Matt Cutts extending his personal leave to 2015! What? Read on for more!   Google News: Penguin 3.0 Still Rolling Out Nearly Three Weeks After Release – While the folks at Google initially said that the rollout of Penguin 3.0 might take a couple of weeks, Google’s John Mueller revealed in a recent Hangout that it’s still being rolled out – almost three weeks after its release! This means those not yet affected by this algorithm could still…
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    Tone Agency

  • The 6 Most Common Negative Keyword Mistakes in AdWords (and How to Fix Them)

    Anthony Mcloughlin
    14 Nov 2014 | 6:03 am
    Earlier this year Econsultancy reported that 58% of companies were expecting to increase their PPC budgets, 34% were going to keep the same budget and only 9% expecting to decrease their budget. This shift in budget means an increase in PPC competition, and of course more money for Google! However, this doesn’t necessarily mean that you have to increase your bids and PPC budget, it just means that you have to be pro-active with your AdWords optimisation. One way to do this effectively is to utilise negative keywords. No matter how big or small your AdWords account is, negative…
  • 5 Things About Blogging That Your Boss Needs to Know

    15 Oct 2014 | 2:38 am
    Blogging is still in its relative infancy. If we go back just ten years, your average customer wouldn’t have even heard of blogging. That is no longer the case. The marketing world is moving on quickly in the face of an entirely new (and arguably more effective) form of advertising – content marketing – which focuses on education and information rather than the hard sell. At the centre of that storm is blogging. You may already appreciate just how valuable blogging can be for lead generation and sales, but what if you need to put together a cogent argument to get the go-ahead…
  • 6 Crucial Lead Generation Techniques for Guaranteed Online Success

    Adam Veitch
    25 Sep 2014 | 3:45 am
    1. Your Website – Become laser-focused on your customers One thing that spending hours each day on the internet has taught us is that most websites are not designed to generate leads – or at the very least they’re designed to do so poorly. Websites littered with jargon, complicated navigation, and a with focus on self promotion can be found in abundance and it is these features among others which contribute toward an experience that’s passive and unhelpful. In an article discussing the ten commandments of an awesome lead-generating website, Sherice Jacob of…
  • Tone on location in Cambodia with CCF [Video]

    28 Aug 2014 | 3:09 am
    A few of the Tone team are currently on location with a client in Cambodia.   With previous work under our belt for global non-profits including The Salvation Army we were delighted to be selected as the agency partner for Cambodian Children’s Fund for a forthcoming project.   The task at hand (due for completion December 14′ / January 15′) is the development of a new brand and innovative web presence which more accurately represents the impact the charity has on the ground. You can find out more about the CCF cause here and the new brand and website will launch in…
  • Top Tips for Marketers Using GIFs on Twitter

    Anthony Mcloughlin
    24 Jul 2014 | 5:51 am
    Since floating on the New York stock market late last year, Twitter have been busy rolling out new features and layout improvements. Most recently, Twitter Support announced (ironically, in the form of a GIF, pronounced “JIF”) that users can now share and view animated GIFs on, iOS and Android! Starting today, you can share and view animated GIFs on, Android and iPhone. — Twitter Support (@Support) June 18, 2014 Not only is this good news for everyday Twitter users who like a good ‘LOL’, but it’s also…
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    Matt Beswick - Milton Keynes SEO Consultant and Web Designer

  • SearchLove London 2014: The Lazy SEO

    Matt Beswick
    3 Nov 2014 | 6:30 am
    Over the last few years I’ve been lucky enough to attend numerous SearchLove (and LinkLove) conferences… and this time I was lucky enough to be invited to speak. As my deck was fairly technical I thought it would be worth going into more detail about some of the processes as there simply isn’t enough time to cover everything ‘step by step’ in a 40 minute presentation. So, here we go. What You’ll Need This post talks about APIs and you could build the tools yourself… but why bother when you can download it all for free. 1. A copy of the code I put…
  • The Big List of APIs (and some free code)

    Matt Beswick
    13 Sep 2013 | 1:35 am
    Looking for the free ‘APIset’ code? Download it here. Speaking at BrightonSEO about APIs with only 20 minutes worth of time is, to say the least, a challenging task. Trying to give as much detail as possible, while keeping things interesting, and making sure that you cater for an audience that’s going to range from very technical to not at all gave me massive headaches… which is where this blog post comes from. First though, I’d like to introduce the amazingly named ‘APIset’. It’s a free collection of hacked together scripts that pull in data…
  • Road Trippin’ – SearchLove Boston 2013

    Matt Beswick
    18 Jun 2013 | 3:12 am
    This is the first of two posts about my trip to the US a month or so ago… but it’s done in a back-to-front way. Although it was the 2nd conference I attended, SearchLove Boston gets written about first. So, here goes! Speakers Dinner You don’t fly all the way to Boston for a conference and make a half arsed job of it, do you? With that in mind I made the executive decision to treat myself to a nice meal the night before by going to the speakers dinner… it certainly didn’t disappoint. For anyone who hasn’t been to one of these before, they’re basically…
  • The Big Guide to Outsourcing

    Matt Beswick
    15 Mar 2013 | 4:00 am
    Since speaking at the Distilled Live event a few weeks ago I’ve been asked by a few people, the most prominent (for reasons which will become clear) being Ade Lewis to put together a blog post detailing the kinds of things that I mentioned. So, here you go. A guide to outsourcing things like research, content, design, outreach and technical work. This is the product of over 4 years experience, which has seen many successes and – importantly – plenty of failures. Hopefully I’ll help you to not make the same mistakes that I did. Before I start, it’s probably…
  • My First Time (Presenting to the Industry)

    Matt Beswick
    25 Feb 2013 | 12:02 pm
    Last Wednesday I was given the privilege of speaking at the Distilled Live Meetup which, somewhat scarily, was my first time getting up in front of the SEO industry. Fortunately, it went as well as I could ever have hoped (slide deck here for anyone who’s interested) with some great feedback but that isn’t really the point of this post… What I really want to do is give some tips to people who’re looking to start speaking at events, and also say thanks to a few people who’ve helped me out. So, as I mentioned on Wednesday, I’ve been lucky enough over the…
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    WebpageFX Blog

  • Improve Your Marketing by Addressing Customer Pain Points

    Nicole Kohler
    20 Nov 2014 | 6:12 am
    The other afternoon, when I was driving down the highway, I noticed a Qdoba billboard that said in, enormous letters, “freedom tastes like guacamole.” At first I laughed. Then as I got closer, I read the rest of the text, which included the phrase “extras aren’t extra.” Now instead of laughing, I was intrigued. And suddenly very hungry for a burrito with extra guac. I’ve never eaten at Qdoba. But I have eaten at plenty of other burrito shops, which typically charge between $1 and $1.50 for extra guacamole, sour cream, queso, and pretty much everything…
  • Are You Using These New AdWords Features?

    Holly Landis
    17 Nov 2014 | 6:00 am
    If your business is already using Google AdWords for its pay-per-click (PPC) advertising, you’re probably already quite familiar with how it works. But as with everything online, Google is always making updates to its features, improving your advertising experience and giving you new ways to reach potential customers. Here’s a quick round-up of some of the new AdWords features and recent changes, and some ideas on how you can use them to your advantage online. Search Terms Report The search terms report feature is fantastic for future ads and working out what exactly is driving the most…
  • Interview: Marci Fox, Ph.D.

    WebpageFX Team
    11 Nov 2014 | 6:45 am
    Our InterviewFX series continues! Today we’re sitting down with licensed psychologist Marci Fox, Ph.D., co-author of the book “Think Confident, Be Confident.” Dr Fox’s book is a favorite of many team members of WebpageFX, and has helped us create the positive work environment that we’re famous for. We also recently featured it on our list of the 5 best productivity and positivity books. The book takes psychological look at how people can eliminate self-doubt to make them more productive workers and better people. Check out what she had to say in this five question…
  • How to Optimize Your LinkedIn Company Page

    Nicole Kohler
    5 Nov 2014 | 5:00 am
    A few weeks ago, I shared some tips with you about setting up and optimizing your personal LinkedIn profile. Now that you’ve hopefully become an expert on the topic of using LinkedIn for yourself, it’s time to kick things up a notch and move on to Company Pages. Creating a Company Page on LinkedIn gives your business a place to talk about what you’re doing, share your content, and engage with the people who are interested in you. If you’re new to LinkedIn or have never managed a Company Page before, never fear! This tutorial will teach you how to optimize your Page…
  • Interview: Trevor Klein, Moz Content Strategist

    WebpageFX Team
    4 Nov 2014 | 5:00 am
    Our InterviewFX series continues, bringing you valuable insights and tips from business owners, marketers, and more. Today’s interview is with Trevor Klein, Moz‘s content strategist. Trevor graciously shared some of his thoughts with us about content marketing, including whether or not all businesses should have a content program, what he thinks about content shock, and how to come up with new ideas for articles, blog posts, and other forms of content when you’re having trouble. Read on to see his advice, and to get a peek into Moz’s company culture! 1. What is the…
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    Search Engine News, SEO , SEM, SMM and Backlinks I

  • Google, Bing and Yahoo comScore Search Report October 2014

    Pavan Rai
    22 Nov 2014 | 12:42 am
    ComScore estimates Google’s US market share at an even 67 percent for October, down from 67.3 percent in September. Yahoo was up the same 0.3 percentage points, from 10 percent to 10.3 percent. Bing saw a smaller gain, from 19.4 percent to 19.5 percent.
  • How to increase Click Through Rate for Paid Search

    Pavan Rai
    13 Nov 2014 | 9:50 pm
    1. Use “WWW” in Your Domain Name Example: use “” instead of “” Including the “www” in the domain name increased click through rate by nearly 16 percent in our research. 2. Avoid Numbers Many advertisers include numbers in their paid search ads such as “20% off” or “10th Anniversary Sale.” In fact, it’s a widely recommended practice. However, our research found that ads without numbers in the copy performed nearly 20 percent better than those with them. 3. Avoid Exclamation Points!
  • List of Top Ads Networks for Advertisers

    Pavan Rai
    9 Nov 2014 | 10:21 pm
    Name Location Founded Alexa Rank Status 24/7 Open AdStream 1 New York, NY 19972 1,408 Active Adblade 3 Somerville, New Jersey 20084 51,187 Active AdBrite5 San Francisco6 20026 4,813 Defunct Adcash 7 Tallinn, Estonia 2007 52 Active adCenter Seattle 2006 30 Active AdChina8 China 20079 64,628 Active Ad Magnet10 Mumbai11 2008 1,438 Active AdTaily 12 London13 201013 606,719 Active AdWords14 Ann Arbor, Michigan15 200016 1 Active BuySellAds.com17 Boston, Massachusetts 200818 1,955 Active Blogads19 North Carolina20 200320 26,701 Active BlueLithium21 San Jose, California22 200422 34,363 Active Casale…
  • 15 Google AdWords Checklist

    Pavan Rai
    5 Nov 2014 | 8:34 pm
    1. Check which keywords are delivering conversions? 2. Check that the landing page is relevant to the keyword you are bidding on 3. Check the landing page has a quick loading speed 4. Ensure your keyword is relevant to your ad copy used within the ad group 5. Pause keywords with zero impressions over the last 3 months or more 6. Amend ads with over 100 impressions but zero clicks 7. Pause keywords with a high spend and no conversions 8. Run daily search query reports to identify new keywords 9. Run daily search query reports to identify new negative keywords 10. Check which times of the day…
  • Google Launched New Meta Tag “nositelinkssearchbox”

    Pavan Rai
    27 Oct 2014 | 9:37 pm
    Google announced the new Sitelinks Search box. It basically enables you to control how the search box within Google’s search results sitelinks works with your site, that is, if you have a search box come up. <meta name=”google” content=”nositelinkssearchbox”> Using this will tell Google not to show a sitelinks search box when your site appears in the search results. The sitelinks search box will be disabled as part of the normal Googlebot crawling and processing of the page, which can take a few weeks depending on the site and other factors.
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    Ethical SEO Consulting

  • Evergreen Web Content: Definition, Development, and Structure

    Matt Green
    20 Nov 2014 | 1:32 pm
    One of the questions that we hear a ton from webmasters at our SEO meetup group is about evergreen content and where it should live within their site’s architecture. Time and again I am surprised by the misconceptions surrounding the topic of evergreen content, so here I’d like to look at whatever evergreen content is, what it isn’t, and how should think about incorporating your evergreen content into your site’s existing structure. Evergreen Content Defined:   Evergreen content is content on topics that are perpetually relevant.   Examples of Evergreen…
  • Are Your URLs Search Engine Friendly?

    John Van Bockern
    4 Nov 2014 | 6:11 pm
    First, what is a URL? A Url is a uniform resource locator. It is a human readable address for a webpage designed to replace the computer read IP addresses that consists of only numbers, and it displays in a browser’s address bar: This nifty feature allows for much more easy navigation on the web. In the above example, the url is: For more information on the history URLs and why they were implemented, see this wikipedia page. This is how you make a URL Search Engine Friendly: Domain Name By this point, most of you reading this article have most likely…
  • Why Your SEO Project Will Fail Without an Audit

    Casey Meraz
    31 Oct 2014 | 8:44 am
    You probably get an unsolicited email almost everyday about SEO services. Some of these emails offer monthly SEO packages and some of them offer website audits. In a lot of these cases they are companies offering old school techniques which will get you in trouble with the animals at Google pretty fast. Whether you have hired one SEO or none, getting an outside audit is essential to the long term success of your website and online marketing efforts. Now let’s learn why I believe this. One thing that irks me about our industry is people who try to put out an entire strategy for a client…
  • Apple Introduces Maps Connect: Manage Your Listing

    Casey Meraz
    21 Oct 2014 | 8:23 pm
    Today Apple came out with some really cool news that will put some people’s frustrations with Apple maps aside. If you have ever had to try to get a new business listed on Apple Maps you may have previously had to jump through some hoops and then hurry up and wait until you showed up. The good news is that for those who want to get listed on Apple Maps, your journey has gotten a lot less painful. Today Apple introduced Map Connect a self service business listing portal. According to an article from Search Engine Land “The service is free and the listings (or corrected listings)…
  • Yext Duplicate Suppression Analysis

    Casey Meraz
    13 Oct 2014 | 7:29 am
    In the local SEO game having consistent, accurate, and singular citations is essential to the success of your local SEO campaign. Removing duplicate citations has always been a problem in the local SEO realm. It’s such a large problem that will hurt your local SEO campaign that I even wrote a 6,000+ word article on how to find and remove these tricky listings. A few months ago Yext announced their newest service offering, a duplicate suppression service. In this blog post I will tell you a little bit about how this service works, what issues it solves, and if it’s a good deal or…
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    Shaad Hamid » Blog

  • Shirk – The Five Forms of Shirk

    Shaad Hamid
    7 Nov 2014 | 11:06 pm
    This blog post appeared first on Shaad's SEO blogBismillah wassalathu wassalamu ala rasulillah A word many of us have heard and yet not fully understand is Shirk. I find many Muslims getting confused over this in daily and practical life. Theoretically, it makes sense. During the dars, or … Continue reading →
  • Making this Ramadan your best ever!

    Shaad Hamid
    7 Jun 2014 | 5:41 am
    This blog post appeared first on Shaad's SEO blogThe ultimate objective of Ramadan is to get closer to Allah. Getting closer to Allah is relative, I don’t care if you perform salah only on Jumuah, I don’t care if you pray 3 times a day and miss Fajr … Continue reading →
  • Barakah – What is Barakah?

    Shaad Hamid
    12 May 2014 | 6:08 am
    This blog post appeared first on Shaad's SEO blogWe all ask Allah for Barakah, we all want Barakah, but what exactly IS Barakah? In English we translate it to mean ‘blessings’. Unfortunately, this is a highly problematic translation as such a translation limits it’s actual deep and beautiful … Continue reading →
  • Aam-ul-huzn – What did our Nabi (Sal) Lose?

    Shaad Hamid
    17 Mar 2014 | 1:05 am
    This blog post appeared first on Shaad's SEO blogBismillah wassalathu wassalamu ala rasoolillah When reading the story of the life of our beloved nabi-e-kareem sallallahu alaihiwasallam (sal), it really saddens me when people just go over his blessed life as if it’s some story or a series of … Continue reading →
  • Letter to my nieces and nephews

    Shaad Hamid
    17 Jan 2014 | 9:48 am
    This blog post appeared first on Shaad's SEO blogBismillah wasSalatu was Salaamu ‘ala Rasoolillah – In the Name of Allah, I begin by asking Allah to send Greetings and Peace upon our Messenger (Sal). My darling nieces and nephews, masha’Allah I can’t imagine how fast and how much … Continue reading →
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    Boomtown Internet Group

  • Was October the Most Active Month of Search Engine Updates Ever?

    Brian Donohue
    3 Nov 2014 | 10:29 am
    Sayonara October! You brought a whirlwind of non-stop changes from the search engine big 3, Google, Bing, and Yahoo. Like a college student that procrastinated for weeks and now must pull an all-nighter to hammer out a term paper before the 8:00 am deadline the next day, I can only assume the search engine teams were trying to get everything rolled out before the upcoming holiday season, starting with Black Friday. While I appreciate you doing it before the holiday season, and not during (though that remains to be seen), I must admit I’m quite happy to see an end to this hyper active…
  • Adwords Billing Transparency is One of Many Practices that Define Boomtown PPC Campaigns

    Kristin Kovalick
    28 Oct 2014 | 10:45 am
    The power of paid online marketing via PPC campaigns generally and Adwords specifically to deliver customers has been proven time and again for small businesses everywhere. Here at Boomtown, we judge the power of our PPC campaigns in the same way that you do: on the transparency as well as the efficacy of the process. That is why the recent Google third party policy updates are just business as usual for us and each of our business clients that partner with us on their PPC campaign. While Google is just now getting around to requiring transparency requirements for divulging upfront third…
  • 15 Minutes a Day Experiment with Social Networking

    Sue McCrossin
    20 Oct 2014 | 8:42 am
    The Social Experiment We did an experiment over at Boomtown Internet Group.  We took a domain and did nothing at all to it except we actively worked on our social networking for the site.  We spent around 15 minutes per day doing this work.  It was just a test, and the results were pretty compelling. Social Media 15 Minutes a Day Experiment This is a snap shot of a comparison to the month before we started being engaged socially, and you can see that sessions via social referral is up over 62% and total sessions and conversions were also up, as these visitors were more apt to engage with…
  • We’ve Been Waiting for a Penguin Update and We Got another Panda

    Sue McCrossin
    29 Sep 2014 | 8:41 am
    We’ve Been Waiting Forever – But Do We Really Want a Penguin Update Right Before the Holiday Season? Panda 4.1 rolled out on Friday and while we welcome another content refresh, we are really waiting for Penguin! Hello Google.  We’ve been very good….We’ve been following all the updates to your guidelines and trying hard not to create Spam since your very first Penguin update on April 24th, 2012.  Every subsequent update has been a bit more restrictive about what is an allowable link, and we’ll admit that the last update on Oct 4th, 2013 (almost a year ago) really redefined…
  • Infographic Design

    Sue McCrossin
    11 Sep 2014 | 8:05 am
    Insightful and Informative Custom Infographic Design Infographics are becoming a larger part of a user’s everyday online experience. Engaging, influential, and enlightening, an infographic is a tool that provides powerful, hard-hitting, aggregated data for your base of potential and current customers. Boomtown Internet Group understands that providing this information in an easy-to-read, accessible way enhances the impact of what is being presented. That is the mind-set our talented and experienced infographic design team takes into account at the start of each and every design process for…
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    Pole Position Marketing's E-Marketing Performance Blog

  • 7 Magic Product Tricks That Improve Website Conversion Rates

    Mike Fleming
    21 Nov 2014 | 6:19 am
    What may be the biggest obstacle to a person buying anything is the pain they experience during the consideration phase of the buying process. If the perceived pain of purchasing is smaller than the perceived reward of purchasing, the purchase will be made. If it’s the opposite, the purchase will not be made. But the key […]
  • Don’t Start Blogging Without These Time-Saving Tools

    Stoney G deGeyter
    21 Nov 2014 | 5:00 am
    One of the most precious commodities in today’s always-connected world is time. Everyone’s is limited, and everyone wants more of it. Alas, there are only 24 hours in a day (and you have to fit eating and sleeping in there somewhere). That makes building a successful blogging strategy for your business all the more important. […]
  • Make Your Text Scannable

    Stoney G deGeyter
    31 Dec 1969 | 4:00 pm
    Every page of your website should be easily scannable. Not all visitors (probably most visitors) want to read every word, so making your content scannable helps them find what’s most important to them more quickly. Many would argue that it’s better just to remove the text, but that’s dangerous. How many times have you been frustrated […]
  • Have You Gone Local? Maybe It’s Time.

    Stoney G deGeyter
    19 Nov 2014 | 5:06 am
    The single most-performed browser activity on mobile devices is search. That means people are using their phones for finding things more than they surf the web, skim Facebook peruse their favorite websites, make calls or even text! Unlike desktop search, when searching from a mobile device, search engines have a general idea of the physical […]
  • Guest Posting Isn’t Bad. Google Just Wants You To Think It Is.

    Stoney G deGeyter
    18 Nov 2014 | 5:35 am
    It’s not guest posting that’s bad, it’s low quality guest posts that are. This shouldn’t really surprise us. For many, guest posting became just another tactic we do to manipulate search engine rankings. But any kind of manipulation solely designed to get rankings tends to stink up the web. But guest posting can be and […]
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    Wikimotive Blog

  • 6 Underutilized Tips to Make the Facebook Algorithm LOVE Your Page

    Erin Ryan
    12 Nov 2014 | 5:00 am
    When it comes to the Facebook algorithm, we are all striving for its attention. We post, we engage and we try to do the best Facebook marketing we can to make our own pages and client’s pages a success. It is an arduous task to try and monitor and maintain a Facebook page the way Facebook wants you to in order for its algorithm to take notice. Many of its users are already aware that Facebook likes comments and shares triggers Facebook, notifying it that your page has gained traction and some authority. The buck pretty much stops there for many, as those particular social actions are…
  • 4 Unique Halloween Content Ideas for Automotive Social Media Marketing

    Amanda Ryan
    5 Nov 2014 | 5:00 am
    When holidays and special occasions happen, it can be difficult to tie in the vehicles you sell into your social posts, while keeping it relevant to the occasion, as well as, to your industry. However, it is possible to bring cars and special occasions together using some creativity to grab the attention of your online audience with a unique approach to automotive social media marketing. A great example of this is this past Halloween. For instance, when you think of Halloween, most envision scary witches, ghosts, and goblins, while others visualize trick-or-treating and bags of sweet candy,…
  • 4 Bad SEO Practices Your Business Needs to Destroy by 2015

    Mark Frost
    3 Nov 2014 | 5:00 am
    One of the most amazing things about SEO is that it’s always changing. Not only does that keep digital marketing companies like Wikimotive on our toes, it ensures those who are doing the best work achieve bigger and better results as time goes on. Now, your average small business does not have the time or resources to dedicate to SEO the same way Wikimotive does, but that doesn’t mean you can’t work on building authority for your business’s website in order to rank for the most relevant keywords. By serving the needs of potential customers through quality content, you…
  • Why You Should Never Delete or Ignore Negative Online Reviews

    Erin Ryan
    29 Oct 2014 | 5:00 am
    As a business owner it is hard to fathom that anyone would say anything negative about your business. Yet negative online reviews still occur, and in most cases they cannot be prevented. These instances can make it difficult to control our natural impulse to feel hurt or angered, as we are all passionate about what we do and in the service we provide to customers. However, the most crucial time is when you first respond to a negative online review. It is crucial because not only is it an opportunity to change the upset customer’s mind, but it also acts as a role to show your ability…
  • What Third-Party Listing Sites Think of Dealerships

    Mark Frost
    27 Oct 2014 | 5:00 am
    Third-party lead providers have built multi-billion dollar empires by providing valuable services to customers. These companies, including, Car Fax, TrueCar, and Edmunds all provide tools that an individual dealership can’t possibly hope to provide consumers, for both technological and competitive reasons. But these services are also built on the backs of dealerships, on which they rely on for content and income. That would make one think there’d be some loyalty and consideration toward dealers. The More Car Buyers Use Third-Party Sites, the More Dealers Have to Rely on…
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    Seo Sandwitch Blog

  • Google Adds Mobile Friendly Label To It's Mobile Search Results

    Joydeep Bhattacharya
    22 Nov 2014 | 7:41 pm
    Google is set to display "Mobile Friendly" labels to its mobile search results. In order to boost the mobile user experience of searchers, Google will add a small label just before the meta description tag that will let the user know whether that website is mobile friendly or not.How to Make Your Website Eligible For The Mobile Friendly Label?You can make your website eligible for the mobile friendly label by following the below guidelines:Avoid software that are not supported by a majority of mobile devices, like FlashUses text that is readable without zoomingContent should be readable…
  • WebSignals - The SEMRush Alternative That's Completely FREE to Use

    Joydeep Bhattacharya
    18 Nov 2014 | 8:01 am
    Who else wants to find out on which keywords does your competitor rank on Google? SEMRush and Alexa are the main tools that every SEO uses whenever they wish to find out the organic keywords on which their competitors are ranking. However, both SemRush and Alexa are paid. One of the newest competitor to both of these tools that is completely FREE to use is WebSignals. Excited? Let's learn something more about it.WebSignals - The FREE Competitor Analysis ToolWebSignals is a free SEO research tool that allows you to determine the organic keywords on which your…
  • First edition of #AskSearchQuality India - How Does Google Handles Duplicate Content?

    Joydeep Bhattacharya
    16 Nov 2014 | 7:57 am
    Both small and large websites often face issues regarding duplicate content. Googlebot is smart enough to choose among a cluster of URL's all having the same content based on the amount of content and popularity of that URL. However, to make things easier for Googleblot, it is recommended to either use rel=canonical tag or URL parameters to let Google understand the preferred version of URL that you will like to get ranked.Google in this effort brought us the first video response to the #AskSearchQuality campaign, exclusively for our Indian webmasters. Answers are given by Ashish Kalsi.This…
  • Google Mobile App Analytics Fundamentals Course Opens on Nov. 18th - Register Today!

    Joydeep Bhattacharya
    13 Nov 2014 | 8:01 am
    If you are into the field of app development or marketing then this course is certainly for you. The Mobile App Analytics Fundamentals course will teach you about the basic concepts of measuring user behaviour for your mobile app.Course Contents: The foundations of mobile app analyticsHow to measure user behavior in your appHow to find common traits for your users and attract moreHow to use data to improve your monetization strategiesThe course instructor will be Fontaine FoxworthHave a look at the below video for better understanding: Register Here:…
  • Structured Snippets - How to Use Tabular Data To Improve CTR of Ranked Search Queries

    Joydeep Bhattacharya
    12 Nov 2014 | 8:00 am
    Don't confuse these with Rich snippets, Structured Snippets is a new feature that incorporates facts into individual result snippets in Web Search. It helps to extract and understand tabular data on the Web and displays particularly relevant data to users.How This Works?Google uses machine learning techniques to identify data tables on a web page as it has special functions to ignore other forms of tables like the ones used to format web pages. Further, the table data is filtered with the help of additional algorithms to determine quality and relevance based on the search…
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  • 7 Hacks to Improve the Credibility, Reach and Stickiness of Your Content

    Krystian Szastok
    18 Nov 2014 | 12:00 am
    First of all I want to thank Chris for allowing me to post on TripleSEO – it’s a real honour. I’ve been a long-time fan and read his posts as one would a bible. With so much content around it’s more important than ever to make sure your content stands out. Improving the credibility of your content can help it go further and make it more memorable. Here are a few simple hacks that shouldn’t take too long to implement and give your next content piece that little extra ‘umph’. Use Canva is a great site where you can (for free) upload your image and spruce it up using…
  • Scale SEO – Tools to Get More Done

    Chris Dyson
    13 Nov 2014 | 12:51 am
    More links… more traffic… better rankings… more money. That’s what you really want but it’s not happening is it. Just take a second to stop and take a long hard look at your current business. Clients continue to give the lion’s share of the budget to lower ROI acquisition routes, your SEO processes are taking up more of your team’s time, your to-do list is just getting longer not shorter, you’re having to prove the value of your work more often and your margins are being squeezed with every Google update. This isn’t how it was supposed to be was it? I spend a lot of time…
  • Parasite Google Results Pages

    Chris Dyson
    8 Sep 2014 | 7:01 am
    I can’t recall seeing this before but it appears that some people have stumbled upon a way to use Google’s own search results pages as a Parasite. Here’s the results page if it is still working! But it appears the additional “/” in the URL is causing some of the confusion and causing them to appear. And clicking on the results sends you on an eternal SERP loop – great UX Google! So all you wannabe Growth Hackers why not give it a shot and kick-start ranking your Black Friday Coupon Codes using Google’s own results- today! Thanks to Rob Duckers for…
  • How to Build an Online Business you can Sell

    Thomas Smale
    1 Jul 2014 | 3:00 am
    This is a guest post from Thomas Smale, the co-founder of the specialist website brokers FE International and serves as a great follow up to Lewis Ogden’s article on building an online business that can last Many online marketers that I speak to don’t seem to realise just how valuable their skills are or how they should be putting their skills to good use to make a great income online. As a broker who specialises in helping to sell online businesses I wanted to offer some advice on how you could go about building a website that you could eventually sell. Having completed over 200 website…
  • Use Crazy Egg to Make You More Money

    Chris Dyson
    23 Jun 2014 | 3:02 am
    If you are serious about making money from your website then it is important to have a heat mapping tool like Crazy Egg. Crazy Egg lets you see where, when and how visitors have been interacting on your website. It offers you great options for landing pages and it gives you an insight into what people are doing on your website – something that you would not normally be able to see on your own. Using a script like Crazy Egg will allow you to see how much business is drawn to your landing page and what you can do to improve your results. Do I Have a Landing Page? This is a question…
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    Eyeflow Internet Marketing

  • SEO Competitive Analysis Tools: Become a Spy

    Chris Hornak
    21 Nov 2014 | 8:13 am
    For many of us, keeping track of our own website’s SEO performance is hard enough. However, within the ever-changing world of SEO, one of the most important actions you can take to ensure the success of your campaign is conducting a proper SEO competitive analysis. Knowing what your competitors are doing right, and wrong, can help your website gain an edge over the competition and soar to the top of search engine rankings. The foundation for any successful SEO strategy is built upon an in-depth competitor analysis. With a number of factors to take into consideration, keeping track of your…
  • Google’s Penguin 3.0: Was Your Site Affected?

    Cory Bosket
    22 Oct 2014 | 12:23 pm
    For the first time in over a year, Google has rolled out yet another new version of its Penguin filter. Google’s Penguin 3.0 was launched this past Friday, targeting sites across the web that have been deemed to be in violation of Google’s linking guidelines. Based off of first impressions, Penguin 3.0 has shown similar behavior to its earlier counterparts, targeting and penalizing sites that utilize some of the most common “black hat’ link building tactics of SEO. The latest installment is the sixth update in Google’s Penguin algorithm, and one of the most anticipated…
  • Website Redesign and SEO Recommendations

    Clint Horner
    22 Oct 2014 | 11:37 am
    There are tons of web design checklists available for web designers and developers. These checklists are great for helping to make sure that everything gets done and that no steps are forgotten before you go live with your website’s redesign. Some of the tasks in these checklists are often neglected, and many of them are important for the SEO of our site. This post goes over some of the most important factors in regards to the SEO factors of a website’s redesign and reviews some of these often forgotten tasks. On-Page SEO As with any website that hopes to attract organic traffic, be sure…
  • How to Measure Your Website’s SEO Performance

    Chris Hornak
    15 Oct 2014 | 12:49 pm
    If you have a website, odds are that you have heard the phrase Search Engine Optimization (SEO) tossed around quite a bit. In the world of internet marketing, SEO remains one of the most effective ways to boost your website’s performance. Simply put, SEO is the process of getting your website and webpages to appear at the top of search engine results across the web. Unlike some other forms of internet marketing strategies, SEO does not involve any payment or advertising. Rather, SEO tactics aim to bring traffic to your site in an organic manner through improved search engine rankings. 75%…
  • Turning Lemons into LemonAID and Raising Thousands in the Process

    Cory Bosket
    6 Oct 2014 | 7:00 am
    If you’ve tried to contact us here at Eyeflow anytime within the past couple of months, odds are you have become more than well-aware of the recent happenings around the office. From planning to finally partying, the staff at Eyeflow has been working around the clock to turn lemons in LemonAID, a fundraising event for Surgicorps International that was held on August 31 at the Grand Priory hotel. Following a series of misfortunes, Eyeflow CEO Phil Laboon reluctantly made the decision to call off his wedding a mere two months before its scheduled date. With the plans already in place, Phil…
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    Sonatasky Blog

  • Compounds and Compounding in Arundhati Roy’s ‘The God of Small Things’

    20 Nov 2014 | 7:27 am
    I’ve promised you a few posts about my papers, so here’s the first post on this blog tackling something that has to do with linguistics   The idea for this paper didn’t come from either me or any of my co-authors, unfortunately. It was an assignment. One which we came to enjoy doing, and one which inspired me to start this blog in the first place. It was our baby. We were thoroughly proud of it. And as any good students would, we began working on it as late as possible. Don’t get me wrong, the assignment wasn’t completely served to us on a silver platter,…
  • O holy night, the stars are brightly shining…or a cat’s eye view of Christmas

    18 Nov 2014 | 12:59 pm
    Another one from my collection. As you may come to find out, I have a bit of an obsession with cats…which is nothing weird considering YouTube. (I just had a thought – come to find out sounds exactly the same as Norwegian kommer til å finne ut. Maybe I’ll investigate the connection between such expressions in more detail.) O holy night, the stars are brightly shining and I, Tabbys Redington II, love the feel of Christmas. As all cats do, I like to endlessly stare through the window into the darkness, stars or no stars. But Christmas usually makes me want to touch them with…
  • A Rose for Dean Winchester

    18 Nov 2014 | 12:45 pm
    Hi, guys! Please don’t judge – most of the people who have endeavoured to be writers have once or twice wandered into the land of fan fiction, taking upon themselves to right the perceived wrongs or simply extend the original story. So… enjoy if it’s any good Dean slammed the door behind him. Leaning on the hard wood, he was panting, out of breath.  Winding up in a 19th century hotel hallway wasn’t exactly his plan. “A door? Really? In the middle of the freaking purgatory?!” He had just escaped that God forsaken place with monsters just waiting to thrust their…
  • Linguistics, English language, Words

    11 Nov 2014 | 2:19 pm
    By User:David Monniaux, flickr user 007 Tanuki, User:Jorge Ryan, and User:ZX95 [CC-BY-SA-3.0 (], via Wikimedia CommonsI’ve spent some time thinking about what I should make of this website. It has previously been a hub for my thoughts, but this concept stopped working for me. I wanted something with a clear theme, and I finally have a topic: LANGUAGE. It is somewhat of a broad topic, but let me explain. What I’m going to begin with is a couple of articles about my faculty papers. One of them deals with the topic of compounds and…

    11 Oct 2014 | 12:57 pm
    This website is a biiiig work in progress, with regards to both the concept and the content. See you soon with many, many new and interesting things! The post WORK IN PROGRESS appeared first on Sonatasky Blog.
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    Vizion Interactive

  • Name That Stache, Round Three!

    Joshua Titsworth
    20 Nov 2014 | 1:46 pm
    Round one and two have come and gone and now it’s time for number three. Oh, and make sure you hit up our Movember page and donate. Ready for the next one? Here we go! Almost done with Movember, better be quick about it. This person is known for numerous contributions to digital marketing and investments in other companies. In addition he’s helped create various tools and speaks at several conferences and writes at almost just as many online publications.  NAME THAT STACHE! The post Name That Stache, Round Three! appeared first on Vizion Interactive.
  • Vizion’s Internet Marketing Link Roundup [11/14/14]

    Mark Jackson
    14 Nov 2014 | 8:33 pm
    Hey there! Another week and another round of links. Enjoy what we’ve found, there’s a variety of information present. If you’d like us to check out a certain post, make sure to let us know but @ mentioning vizionweb.  Latest Vizion Posts Name that Stache!  Name That Stache, Round Two! ____________________________________________________ Vizion Around The Web 3 HARO Requests You Should Avoid – by Joshua Titsworth…
  • Name That Stache, Round Two!

    Joshua Titsworth
    14 Nov 2014 | 12:11 pm
    If you haven’t checked out our first stache to name you go there now and take a stab at it. If you’d like to go donate to our page go for it! Up next in our contest is someone I think needs no introduction…or maybe they do. Regardless, here we go: Responsible for two cats and a big red button that sits beside his desk. Not a huge fan of sites placed above mine. Is currently employed by the future Skynet, if it hasn’t become that already. Has been asked several questions about websites, and even one about sandwiches. NAME THAT STACHE! The post Name That Stache, Round Two! appeared…
  • Name That Stache!

    Joshua Titsworth
    12 Nov 2014 | 11:27 am
    It’s Movember! And, while we’re a bit behind we’re still in the game! If you aren’t aware of what Movember is I’ll explain it real quick. Movember takes place during the month of November (surprised right?) and is focused at brining awareness to men’s health issues. Things like prostate and testicular cancer and mental illness. Movember is also the month when men grow (or try to grow) a mustache in support of raising awareness to this cause. At Vizion Interactive we’re doing our part to get involved. In order to help promote and raise awareness we’re going to be conducting a…
  • Vizion’s Internet Marketing Link Roundup [11/07/14]

    Mark Jackson
    7 Nov 2014 | 2:51 pm
    It’s time of the week again! Our team has scoured/stalked/searched all of social media, news feeds and more to find some of what we thought were the best links this week! There’s a mix of local, content marketing and even some information on WordPress you’ll find helpful. We hope you enjoy this edition of, “Vizion’s Links Of The Week” Latest Vizion Posts The Best Kept Secrets of News JackingThe Best Kept Secrets of News Jacking ____________________________________________________ SEO 8…
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  • How To Hire Your All-Star Outreach Team

    Ryan McGonagill
    20 Nov 2014 | 4:00 am
    Hiring for an outreach position can be fairly difficult, because no matter how impressive an applicant’s hard skillset may look on paper, soft skills are much more critical to success in this role. By learning to recognize the applicant’s key skills and to read between the lines during the vetting process, you can be sure that your new outreach hires will be well on their way to becoming outreach all-stars! Because you’re building a team that will impact both your company performance and culture, your vetting process should be very comprehensive (if not rigorous). I would suggest…
  • Easier List Building and Faster Outreach: Introducing Metrics Filters, Unsubscribe, & Email Signatures

    Stephanie Beadell
    19 Nov 2014 | 12:00 am
    Today, we’re excited to announce three new BuzzStream features: email signatures, unsubscribe options, and advanced metrics filtering. Target the Right Websites for Your Campaign Being able to quickly segment a set of influencers or publishers based on their authority is one of the keys to successful outreach. For example, in a lot of outreach campaigns you’re going to be most successful if you reach out the mid-tier influencers. Normally, finding these kinds of sites is a tedious, time-consuming process. Now, BuzzStream has made it a whole lot easier by adding two new filtering…
  • 10 Ways to Win (and Fail) When Promoting Holiday Content

    Cristina Lachowyn
    17 Nov 2014 | 4:00 am
    The holidays can be an excellent time to create fun, engaging, and caring content that shows your audience who you are. When you successfully capture the spirit of the season, you can really connect and create a fireplace-like warmth around your brand. It’s also a great opportunity to connect with influencers over shared Yuletide experiences. But it’s also a sensitive time to pitch, with a unique timeline and some additional best practices. Make the best of this season with these ways to win (and fail) when promoting holiday content. How to Win When Promoting Holiday Content 1. Solve a…
  • The Ultimate Cheat Sheet For Finding Every Email You’ll Ever Need

    Ryan McGonagill
    14 Nov 2014 | 4:00 am
    While there are several aspects of outreach that aren’t necessarily easy, finding the correct email address for a writer you want to contact can sometimes prove particularly difficult, especially for those new to the game. Wouldn’t it be nice if there were one centralized resource that housed every email address you’d ever need? Never fear – we’ll walk through this process and after you’ve finished reading this post, I dare say you’ll have everything you’ll need at your disposal. After finding an appropriate journalist you’d like to contact, the first thing you should do is…
  • Research: How To Write Subject Lines that Drive Open Rates

    Kelsey Libert
    12 Nov 2014 | 4:00 am
    In a survey of 500 top-tier publishers, Fractl discovered that 81% of editors prefer email pitches over other channels like social media, contact forms, and phone calls. We also found that 85% of editors open pitches based on your subject line. With subject lines being the ultimate gatekeeper for your open rates, Fractl and BuzzStream decided to collaborate on a new publisher survey to discover how they would improve your subject lines. 1. Lifestyle, Entertainment and Technology writers take the brunt of your pitches  In our study, we found Lifestyle, Entertainment and Technology…
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  • To All Marketers: Give Up On Free Facebook, Not Facebook

    Ben Ustick
    19 Nov 2014 | 8:00 am
    Over the past year, businesses have only been able to watch in horror as their organic Facebook reach started to waste away. This development should come as no surprise, as the social giant made their intentions very clear in an announcement nearly a year ago. At that time they said, "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site." Then they reaffirmed that commitment again in March, telling CNET “Over the past few months, we have been having conversations with…
  • Five Signs You're Alienating Your Audience

    Nick Greene
    17 Nov 2014 | 8:00 am
    Without a doubt, one of the most important aims of content creation is to establish a connection with one’s audience. Whether you’re writing a blog to represent a brand online or simply for your own enjoyment, the content you create needs to resonate with the people you’re addressing it to. If it doesn’t, they’re going to end up feeling alienated - and as a result, they’re going to stop reading. “Alienating your audience is probably the worst outcome for brand strategizing,” writes Business 2 Community’s Joshua Speers. “It’s the one position that no business wants to…
  • What Can PewDiePie Teach Us About Content Marketing?

    Nick Greene
    12 Nov 2014 | 8:00 am
    If you haven’t heard of PewDiePie - real name Felix Kjellberg - then you probably don’t spend a whole lot of time on the Internet. He’s a new breed of celebrity, a YouTube millionaire who runs the most subscribed channel in the world. And he got here simply by playing video games and recording the experience. Well, sort of. Whether intentional or not, Kjellberg is an absolute master of content marketing. He’s got a great attitude, an incredible degree of candor, and a sort of natural charisma - all of which help him connect with his audience in a way most professional marketers can…
  • Mounting Evidence Penguin 3.0 Doesn't Work How You Think

    Carter Bowles
    5 Nov 2014 | 8:00 am
    The evidence continues to mount for an alternative theory that Penguin doesn't work how you think it does. The standard theory goes something like this: if your inbound link profile looks spammy (however that may be defined), you get penalized. My theory? If your outbound link profile looks spammy, it either gets ignored, or in extreme cases, Penguin penalizes you. Why do I suspect this is the case, and where's my evidence? Let's start with the evidence. The Penguin 3.0 Recovery Case Studies The strongest case for what makes Penguin tick is not what the site looks like, or what its link…
  • October Resource Round-up: The Best of SEO, Social Media, and Content Marketing

    Ben Ustick
    4 Nov 2014 | 12:50 pm
    There was a lot of SEO news in October, but let's be honest, there was really only one story that mattered. Welcome to the world, Penguin 3.0. This month's roundup will certainly reflect that major development from last month, but as we always say, SEO, content marketing, and social media should work together to serve a singular purpose. With that in mind, we've collected the best blog posts on those subjects and rounded them up here for your convenience. Check out what you missed when you have a moment, and if you're looking for the same great content the rest of the month, join us…
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  • 9 tips to prepare your PPC account for Black Friday

    Bianca Jefferson
    20 Nov 2014 | 8:23 am
    So it’s that time of year again… With Black Friday just around the corner, it’s crucial to get your PPC campaigns up to scratch in time for the masses of online holiday shoppers in search for a bargain. So just how big were Black Friday sales in the UK last year? Here are some statistics to put it into perspective: - UK shoppers have been spending upwards of £1 billion over the weekend of Black Friday and Cyber Monday. - Retailers spent 27% more on paid search campaigns on Black Friday 2013 than in 2012. - Between midnight and 8am on Black Friday 2013 John Lewis saw 323% more…
  • YouGov Profiles: The new audience profiling and mapping tool for agencies

    Tom Etherington
    17 Nov 2014 | 9:21 am
    Do you know your customers? It may seem like an obvious question, but at a time when audiences experience and engage with brands in more ways than ever before, do you really know? Traditionally, customers are defined by age, gender, location and spending habits. But online, there are a whole host of other factors to consider and tools to gather the necessary data. What websites does your target audience visit? Which devices do they use? What are they saying on social media? What do they search for on Google? Who are their online influencers? With this information, businesses can tailor…
  • How To Protect Your Brand Online

    Tom Etherington
    12 Nov 2014 | 5:33 am
    The world of online business can be a veritable minefield, especially when it comes to protecting the brand you have put so much time, effort and money into building. Spamming, cybersquatting, SEO manipulation and intellectual property theft are just some of the threats that your business needs to safeguard against. Otherwise, you risk losing your reputation, revenue and potential new customers to those trying to “piggyback” on your success. Here are some simple techniques to help protect your brand online. 1) Purchase alternate domains There are a number of aspects to consider when…
  • Smoothie Talkers: Four Content Marketing Lessons You Can Learn from Innocent

    Victoria Cawthorne
    7 Nov 2014 | 4:10 am
    I absolutely love Innocent. I’m far from alone in this; their smoothies, juices and veg pots sell by the thousands each day across the world, but it’s not their products that I’m so enamoured with. What I really admire is their tone of voice used throughout their content marketing. The writers at Innocent have shaped a distinctive content marketing strategy with a tone of voice that is completely owned by the brand. It has helped to catalyse them from a tiny British enterprise to a multimillion-pound international company. Few other brands have a tone of voice that’s so instantly…
  • Recognise Your Weaknesses to Improve Conversion Rate

    Simon Cahill
    29 Oct 2014 | 5:51 am
    One of the core ideas of Conversion Rate Optimisation is finding the main obstructions to users trying to complete your goals. There are countless ways that users can lose confidence or be put off, so it’s difficult to know where to start when it comes to on site optimisation Numerical data analysis is highly valuable; it gives you information on where customers are dropping out and the effectiveness of your campaigns. However it does not give you the reasons why people are dropping out. Issues outside of the norm… It’s true that there are some known behavioural assumptions, especially…
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    Jeremy Rivera

  • Universal Analytics Can Track Sub-Domain Traffic Without Additional Modification

    Jeremy Rivera
    4 Nov 2014 | 7:09 am
    The documentation for Google Analytics when it comes to subdomains is subpar. That document will give you the complex way you needed to deploy changes for "Classic" Google Analytics and tells you to upgrade to Universal it doesn't actually link you to a Univeral Analytics article on the same topic. Leaving you without a solid answer."Can I Track Subdomain traffic with the same Universal GA code?"Here's the answer: Yes.If you want to track traffic from a subdomain and your main domain in the same profile you can do so without any modification to the tracking code. Just be sure to use the same…
  • What I've Been Doing Online Recently

    Jeremy Rivera
    18 Oct 2014 | 11:22 am
    I thought I'd take a quick moment on my own blog and share some of the posts and projects I've been working on recently.I published part one of a series on how to complete a site audit checklist focusing on header usage.I collaborated with Gyi Tsakalakis on this guide to auditing your Google Webmaster Tools.I published this in-depth analysis of the Google Search Engine Results Pages(SERP) in 2014I published this article looking at the impact of technological illiteracy on the SEO industry.I posted this piece on recycling and reusing your content effectively without being spammy.I…
  • Not All SEO is Created Equal - WordCamp 2014 Interview

    Jeremy Rivera
    30 Aug 2014 | 6:22 pm
    Better SEO Strategies for Small Business OwnersWhile at WordCamp 2014 while I was still with Caddis Interactive (now I'm flexing my SEO mojo skills with Ross Jones at one of the top Nashville Web Design companies) I was asked to sit down on a comfy chair and talk to  the incredibly talented Clark Buckner from, they provide coverage content on all sorts of technology software solutions including some of the best dentist software platforms, business intelligence, and EMR software platforms. Be sure to check out their Tech Conference Calendar where he…
  • SEO Toolbox: BuzzSumo Author Search

    Jeremy Rivera
    14 May 2014 | 9:26 am
    So I actually clicked into the Promotion tab on Gmail this morning and saw something from James Blackwell of Buzzsumo announcing a new feature. I've recently fallen in love with using the tool when I am building up a target list for outreach based campaigns and authority building. So any new features should be handy. We're excited to announce a new search operator (author:Name) in BuzzSumo that allows you to find the most engaging posts written by any person. If you do a Top Content search, next to most articles is a byline with the author name. You can view other articles written by that…
  • How to SEO the CRAP out of Wordpress by Jon Henshaw

    Jeremy Rivera
    3 May 2014 | 12:07 pm
    Here's a link to the keynote powered presentation, seriously anyone who is still using Powerpoint needs to take some lessons from here. [View the story "How To SEO The CRAP Out OF Wordpress #wordcamp " on Storify]
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    Powered By Search » Blog

  • Learn All About Local Ranking Factors with our COO Tomorrow

    Duane Rajkumar
    18 Nov 2014 | 10:52 am
    Tomorrow, BrightLocal kicks off it’s second session from the InsideLocal Expert Webinar Series. The sharpest minds in the Local Search game are coming together to get into all of the nitty gritty details about local search marketing. The topic of discussion for November 19th will be Local Ranking Factors, featuring Powered by Search COO Matthew Hunt! Joining Matthew on the panel will be Andrew Shotland from and David Mihm from Join us at  2pm EST / 11am PST / 7pm GMT for the debate centered on the most important factors that influence Google’s local…
  • Learn How To Sky Rocket Your Conversion Rates at InboundTO 21

    Goran Popovic
    18 Nov 2014 | 6:25 am
    So you want to boost your landing page conversion rates, huh? Well it’s a good thing you’re checking out this post because we’re organizing the perfect event for you! InboundTO 21 Our latest meet up, How to Create Amazing Landing Pages that Actually Convert, will show you what you can do to generate and convert more leads in no time. Our speakers will be revealing the latest tips and secrets you haven’t seen anywhere else. RSVP now, attendance is free but seating is limited (and there are almost 100 attendees already!). Announcing Our Second Talk InboundTO 21 will kick off with a talk…
  • Expert Local Search Webinar Series with Powered by Search Schedule

    Joel Smith
    17 Nov 2014 | 6:10 am
    BrightLocal’s InsideLocal Webinar Series is giving you the opportunity to join together with some of the brightest brains in Local Search to explore and debate the most important, topical & exciting areas of local search marketing. Powered by Search CEO Dev Basu and COO Matthew Hunt are part of the expert panelists that will be offering their experienced knowledge and viewpoints. What to Expect There will be 14 webinars spanned across 7 months (2 webinars each month until June 2015), with 3-4 local experts on each webinar. Each will be 100% FREE and will take place on a Wednesday…
  • Facebook Tackles Social Proof with New Places Update

    Duane Rajkumar
    13 Nov 2014 | 12:10 pm
    Facebook has recently, and very quietly, updated their Places directory and it’s looking pretty spiffy. Facebook wants the new and improved Places to help its users, as per the slogan on the page, “Discover great places in every city”. So what do you need to know? Facebook is focusing down on local search. They are ready to try again at giving Yelp, Tripadvisor and Foursquare a run for their money when it comes to discovery. With the amount of user data Facebook has available to them, they will be able to create a local discovery platform that is uniquely tailored to each individual…
  • Learn the secrets of adwords for multi location businesses

    Goran Popovic
    11 Nov 2014 | 7:18 am
    Do you want to Learn the secrets of running adwords for multi location businesses? What if you could….. for free! This is a Must-Attend event for franchisors! We’re happy to announce that Powered by Search will be hosting an exclusive Google Partners Digital Breakfast event on December 03, 2014. Space is limited Click Here to RSVP today. Why Attend? Learn more about multi-location paid search advertising Enjoy a delicious breakfast on Google Network with other business owners / managers  Powered by Search will be discussing: Why mobile is hot and why phone leads are worth 3X…
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  • Conversion Rate Optimization (CRO) Techniques: The Complete List

    Brian Dean
    11 Nov 2014 | 10:15 am
    This is the most comprehensive list of conversion optimization techniques on the planet. Whether you run an ecommerce site, a blog, or a brick and mortar business, you’ll love this guide. Before “Conversion Rate Optimization (CRO) Techniques: The Complete List”, these techniques were scattered across the internet. Now, with the help of Devesh Khanal of Devesh Design, we’ve put them all in one place. And you can easily sort through the 100+ techniques based on your individual conversion goals. All of the options are selected by default. You can click here to…
  • Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day

    Brian Dean
    11 Sep 2014 | 10:03 am
    Today I’m going to show you how one entrepreneur used The Skyscraper Technique to generate 17,584 unique visitors to a brand new blog. In one day. Oh, and he accomplished this despite having: Zero connections. Zero Twitter followers. Zero marketing budget. In this case study I’ll walk you through the EXACT step-by-step process that he used. Exclusive Blog Post Bonus: Click here to get access to a free bonus area that will show you how to get more traffic using The Skyscraper Technique. How The Skyscraper Technique Generates Links, Traffic and Social Shares Let me break this down…
  • How To Boost Conversions by 529% in 45-Minutes (Two Step-By-Step Case Studies)

    Brian Dean
    27 Aug 2014 | 9:19 am
    There’s a ridiculously simple way to increase your blog’s conversion rate by 529%. And once you know what it is, and how it works, you’ll want to kick yourself for not trying it sooner. In fact, this technique (The Content Upgrade) has flooded my business with thousands of new subscribers every month. And today I’m going to show you how two Backlinko readers  — a pro golfer and a life insurance agent — used this strategy to boost their blogs’ conversion rate by an average of 529%. I’ll also reveal the two bizarre twists they added to The…
  • 17 Insanely Actionable List Building Strategies That Will Generate More Subscribers Today

    Brian Dean
    17 Jul 2014 | 10:46 am
    Imagine if you could make one simple tweak to your website, and see an instant boost in email subscribers. Or even better: What if there were 17 of these tweaks… …and each of them could generate more leads for your business? You’d probably be pumped to read about them. Lucky for you, that’s exactly what I’m going to share with you in this post: 17 insanely practical list building strategies that you can use to build your email list TODAY. Get More Email Subscribers: Click here to download a PDF checklist that shows you how to quickly execute the 17 strategies…
  • Case Study – How I Increased Conversions by 785% in One Day (Without A/B Testing)

    Brian Dean
    18 Jun 2014 | 9:40 am
    If you want to grow your email list (FAST) there’s one thing you need to know: Traditional bribes like free reports and email courses don’t have nearly the same juice that they used to. So… What CAN you offer that gets people to fork over their email address? The Content Upgrade. It’s a simple strategy that instantly increased my blog post conversion rate from .54%. to 4.82%. And in today’s case study I’m going to show you the exact step-by-step process that I used. Exclusive Bonus: Download the step-by-step checklist that will show you how to build your…
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    Harris Schachter | OptimizePrime

  • How To Do A Content Audit Pt 2: The Qualitative Audit

    Harris Schachter
    5 Nov 2014 | 4:47 am
    It’s been a year and a half since writing how to do a quantitative content audit, so it would be an understatement to say this is overdue. The quantitative audit dealt strictly with objective analytics and page elements, utilizing various data sources to create an unbiased inventory. Now we move on to the qualitative content […]
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  • Looking for a Krav Maga t-shirt? Check this one out…

    Alan Reeves
    18 Nov 2014 | 7:55 am
    Krav Maga is a great self-defense system that utilizes natural body movements and targets vulnerable parts of the body to keep you safe.  One of the important ideas within the system is retzef which is often defined as follows: Retzef: continuous combat motion to overwhelm the enemy Bare your Krav Maga teeth and show the world […] (Visited 9 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • What is Krav Maga?

    Alan Reeves
    11 Aug 2014 | 3:00 am
    #182691537 / The definition, according to, is: Krav Maga (ˈkräv məˈgä):  A form of self-defense and physical training, first developed by the Israeli army in the 1940s, based on the use of reflexive responses to threatening situations. After a little over 6 months practicing Krav Maga, here is my definition: Krav Maga:  A […] (Visited 20 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – The Final Post

    Alan Reeves
    30 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google.  This is the final update for my attempt to rank this site first on Google for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (126). As of last week, 6/22/14, this site hit #1. […] (Visited 28 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 126

    Alan Reeves
    23 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google.  This is the 126th update for my attempt to rank first for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (125).  Below are the results as of Sunday, 6-22-14 (click here to do your […] (Visited 33 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 125

    Alan Reeves
    16 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google. I hope everyone had a great Father’s Day.  If you did not get a chance yesterday to tell your dad how much you appreciated him, take time to do that today.  Some people no longer have that option. This is the 125th update for my attempt […] (Visited 28 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
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    SEO Blog, SEO News, SEO Tips & Tricks, Internet Marketing India

  • Is Facebook Still Relevant for Businesses?

    Neha Bawa
    12 Nov 2014 | 4:07 am
    I have a strange feeling that every individual working in and with social media platforms for marketing has days when they need to step back, breathe and not be overwhelmed by the sheer enormity of this beast. As marketers, we know social media is fantastic and laden with opportunities. As human beings behind the marketing machine, we wonder at the relevance of it all. I mean, what’s the point? Using Facebook for Business What’s the point of driving all those numbers with more likes, more engagement, more reach, more content and creating more noise all the time, especially on Facebook? So…
  • Why Aren’t You Advertising on Bing Yet?

    Sarvesh Bagla
    16 Oct 2014 | 2:44 am
    If your search marketing budgets haven’t incorporated Bing Product Ads just yet, it might be time to step back and wonder why. Sure, Google may own 2/3rd’s of the search marketing share, so it’s only logical for you to run your campaigns there. But, the flip side of the coin is rooted in a number of factors that bear a closer look. The most obvious factor of differentiation is the bing ads demographic distribution; user overlap can happen, but you can expect to find very different demographics and very different numbers that pertain to the use of the lesser adopted search engine; to the…
  • Panda 4.1, Google’s 27th Panda Update is Slowly Rolling Out

    Tarun Pahwa
    26 Sep 2014 | 2:39 am
    On 26th September, 2014 . Matt Cutts has updated the information on his Google Plus page Panda update rolling out Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week. Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice. Depending on the locale, around 3-5% of queries are affected. Source: GPlus…
  • MySql Tutorial – Create and Backup the Database

    17 Sep 2014 | 12:47 am
    MySQL Tutorial for Beginner MySQL is one of the popular database management system. Developers can make use of SQL query language to access and manipulate data. One can use MySql databases management system from different kinds of applications and websites. Creating mysql database in php is one of the essential tasks that need to be performed by the php developers. Similarly, backup is another important task that should be performed to avoid data loss. There are a number of ways to create and backup MySql databases. You can even opt for remote dba support for MySql Monitoring and production.
  • Why Audience Research is Important than Keywords Research

    Sarvesh Bagla
    3 Sep 2014 | 4:38 am
    Search engines wouldn’t exist had it not been for an audience. True as it is, the driver of search, i.e., the audience was long forgotten making the search engines a selling machine. But, the wheel has come back to the point where it began and the Hummingbird update seals the fact. Through in numerous posts, tweets and blogs, eminent industry figures and evangelists have spoken about the new transformation in search engine optimization. Read More: SEO Checklist for better blogging. Keyword Research Keyword research has been the center of search engine optimization ever since SEO came…
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    Heroic Search

  • Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards

    Jared Carrizales
    12 Nov 2014 | 10:08 am
    Calling all designers, marketers, and creative peeps! Jotform, the versatile WYSIWYG form builder, is putting on a competition that will make you salivate. From now until December 4th you can submit your form designs using their Form Designer for a chance to win $7500. I’m lucky enough to be a judge for the contest, and I can’t […] The post Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards appeared first on Heroic Search.
  • Which Social Media Monitoring Dashboard Is Right for You?

    Kali Hawlk
    30 Oct 2014 | 10:00 am
    There are a number of social media management tools out there. While many dashboards contain similar features or functions, each trends toward serving a particular market and set of needs in a niche. There are three main platforms to use: Hootsuite, Buffer, and Sprout Social. Let’s take a look at the features, benefits, pros, and […] The post Which Social Media Monitoring Dashboard Is Right for You? appeared first on Heroic Search.
  • Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers

    Jared Carrizales
    7 Oct 2014 | 4:45 am
    Working in the SEO industry in 2014 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job of […] The post Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers appeared first on Heroic Search.
  • Heroic Search Roundup: 9 Twitter Chats on Marketing

    Kali Hawlk
    18 Sep 2014 | 10:00 pm
    Looking for a new group of marketing gurus, leaders, and enthusiasts to join up with and talk shop? Consider turning to social media and joining a weekly Twitter chat. These hour-long sessions provide valuable ways to dive deeper into the industry and access to a huge number of people eager to share their ideas. We’ve […] The post Heroic Search Roundup: 9 Twitter Chats on Marketing appeared first on Heroic Search.
  • Back To School Ecommerce Stats

    Jared Carrizales
    14 Aug 2014 | 4:30 am
    As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information. The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending […] The post Back To School Ecommerce Stats appeared first on Heroic Search.
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    SEO Best Practices: SEO tips, help, and advice for any online business

  • Website Mobile Friendly Guidelines from Google

    Ranjana Jha
    23 Nov 2014 | 2:07 am
    Accessing the internet from a mobile device is growing and will continue to grow. What needs to improve is the user experience. Addressing issues such as, slow and mobile unfriendly sites, are of utmost importance today, and Google has the answers. Continue reading...
  • Get more customers this holiday season with FourSquare

    Ranjana Jha
    9 Nov 2014 | 10:47 am
    Thanks to the increased use of mobile devices, attracting the attention of potential customers who are physically near your location and are looking for what you provide, has got even more easy. Businesses today can get customers to their shops easily and without spending huge dollars! Continue reading...
  • Is Google Page Rank dead?

    Ranjana Jha
    19 Oct 2014 | 1:27 am
    The latest and the hottest topic of discussion in the SEO world these days in about Google Page rank being officially dead. I hope it is true because in its lifetime the Google Page Rank caused a lot of unnecessary speculation, unwanted stress and unethical practices. Continue reading...
  • The Holiday shopping season is here, is your business mobile ready?

    Ranjana Jha
    3 Oct 2014 | 4:45 am
    The holiday season shopping has started. Is your business ready to receive online orders… not only from desktop searches but from Tablets and mobiles as well? Continue reading...
  • Let’s give SEO its due

    Ranjana Jha
    21 Sep 2014 | 3:33 am
    SEO, like various other marketing techniques, has gone through, and is going through a lot of changes. But it is not going away; in fact it is getting bigger and better. Continue reading...
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    SEO Nick

  • Talking Website Brokerage – Interview with Justin Gilchrist [PODCAST]

    13 Nov 2014 | 6:33 am
    In the latest segment of my on-going podcast series, Talking with Industry Experts, I had the chance to catch up with Justin Gilchrist, Co-Founder of Centurica and author of Digitally Wed, a complete toolkit including everything you need to buy a profitable web business. As a special bonus to SEO Nick subscribers, Justin has generously offered to give away 3 copies of Digitally Wed’s 2nd-tier package which includes: Digitally Wed Paperback Book – Over 160 pages of guidance and advice on finding, researching and acquiring a profitable internet business. PDF, ePub and Mobile Formats…
  • How To Increase Traffic By Osmosis: Absorbing Visitors To Reach Over 200,000

    30 Sep 2014 | 10:39 am
    This is a case study on how I doubled organic traffic to an existing website from 100,000 visits per month to over 200,000 visitors per month, overnight, using technical SEO and the osmosis technique. This was done using a strategy that involves absorbing another operating website’s content, rankings, and ultimately traffic. Here’s the website’s traffic the week before, from July 25, 2014 to July 31, 2014: Click to Enlarge And here’s the same website’s traffic the week after, from August 1, 2014 to August 7, 2014: Click to Enlarge And here’s what the lift…
  • Talking Website Sales – Interview With Thomas Smale

    18 Jun 2014 | 5:24 am
    Welcome to the 3rd segment of my Podcast Series Talking with Industry Experts. In this episode I have the pleasure of interviewing Thomas Smale, co-owner of the website brokerage firm FE International. FE International, formerly Flipping Enterprises, specializes in representing both buyers and sellers of websites ranging from $20,000 up to several million dollars. In only 4 years the company has grown to over $1 million in fee revenue – no one is doing more mid-market website deals then these guys! A special thanks to Mr. Patrick Hathaway for making the introduction. If you can’t…
  • Conversion Strategy: Using Colloquial Keywords to Optimize the Purchase Journey

    David Cohen
    13 May 2014 | 10:38 am
    Colloquial keywords… Purchase Journey… seriously? If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is: To inspire you to take a transformative action that will give you an advantage over your competitors by enhancing your desire to understand, on a deeper emotional level, the community of people you wish to do business with. 3 Types of Value You Can Get From this Oddly-named Keyword Optimization…
  • How To Build a Keyword Matrix [and Why You Need One]

    18 Mar 2014 | 12:14 pm
    If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially. Keyword matrices have traditionally been used for paid search, but also have far reaching implications for organic search; essentially using other factors of influence to help qualify and quantify your opportunities. So, What is a Keyword Matrix? Unlike the virtual world built by the Wachowski brothers, the idea is relatively simple, a matrix is a 2-dimensional table that enables you to cross reference two aspects, and analyze opportunities – with the potential to slice and…
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    Zadro Web

  • Is Polling a Part of Your Social Media Strategy? If Not, It Should Be

    Dana Ford
    17 Nov 2014 | 3:36 pm
    Social media plays a large part in a company’s marketing campaign, am I right? It can also be a significant player in your SEO strategy. But the value of social media is in direct proportion to how it is being used. Having a social media presence is not nearly enough. It’s about learning to leverage its potential to spread your brand awareness, drive traffic to your website, and ultimately increase conversions. According to Econsultancy, the social teams behind Coca-Cola and Starbucks frequently pose questions to their audiences and other companies that have ditched their surveys, are…
  • How to Identify Long Tail Keywords for SEO Success

    Dario Zadro
    12 Nov 2014 | 10:49 am
    Long tail keywords have taken on a greater importance in organic search, especially with the ever-increasing momentum of mobile users. Whether driving traffic to your website, or promoting a PPC ad campaign, the value of long tail keywords create better targeted action for your marketing and sales funnels. Google’s Hummingbird engine has a conversational search model, and long tail keywords now make up nearly 75% of all search queries. But how to go about finding those elusive, and effective, long tail keywords? Well, it’s much easier than it seems. All it takes is a little time,…
  • 6 Social Media Tools to Make Your Life Easier

    Dana Ford
    3 Nov 2014 | 5:07 pm
    A robust SEO strategy includes a healthy helping of social media interaction. Smart digital marketers know social media provides an invaluable direct conduit to their customer base. Ideally, social media can help you to build brand recognition, generate leads, repeat customers, and introduce new products and services to the market. The only trouble? It takes too much time to manage everything all at once, and as you know, time is money. Fortunately, there are a number of tools available to us that are designed to make managing your social media accounts…and life…easier. To get the…
  • Outreach – The Secret to Successful Link Building Explained

    Dario Zadro
    24 Oct 2014 | 2:18 pm
    Link building is one of the bedrocks of successful SEO, and even in the wake of Google’s Penguin and Panda updates it remains one of the most powerful tools in the content marketer’s toolbox. But there is more to link building than simply creating great content, and waiting for your peers to find you and grace your website with that all important link. You need to be proactive. That means reaching out to the online community, connecting with the rising stars and current influencers in your industry, and building the kind of lasting relationships that bring positive link dividends.
  • Learn How HTTPS Provides Added Ranking Power!

    Dario Zadro
    11 Oct 2014 | 10:43 am
    Google recently announced that HTTPS encryption would now be considered as a ranking factor for websites. While HTTPS encryption has long been standard practice for e-commerce sites (where security is always paramount for credit card data), Google is hoping that this announcement will encourage all webmasters to secure their websites. This shouldn’t come as too much of a surprise, as Matt Cutts and the Google team have been promoting the move to HTTPS for years. What is a surprise, is that Google has been so open about confirming HTTPS as a ranking signal. While Google was quick to…
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    Technology | Nigerian Tech Blog

  • Tecno R5-Specs & Price

    22 Nov 2014 | 5:49 pm
    Tecno R5 is the second on Tecno line of R series following the tecno R7.Looking at the spec sheet,it’s a direct downgrade to the tecno R7. It comes with a smaller 4-inch screen than the Tecno R7 and a smaller 1800mAh Capacity battery,so if you already own the Tecno R7,you shouldn’t even think of getting […] The post Tecno R5-Specs &... thanks for subscribing to ebima blog
  • Five of the best: Cheap Smart Phones in Nigeria 2014

    22 Nov 2014 | 12:54 am
    When it comes to buying smartphone/gadgets, some people  consider it unreasonable splashing extra cash on gadgets that gets old fashioned in a matter of Months. Interestingly these same set of people still expect their devices to give them all there is in a smartphone, the battery life,quality design material and the speed. The question is... thanks for subscribing to ebima blog
  • Konga Offers Free Delivery On Orders Above N5,000

    21 Nov 2014 | 5:46 pm
    The new Nigerians are shopping online, buying stuffs like books, phones, clothes, electronics and what not. To further encourage this increasing trend has decided to offer free shipping for the holiday season on items above N5,000 across all its categories regardless of where you stay in the country. The Konga free delivery is of... thanks for subscribing to ebima blog
  • Jumia Black Friday 2014 Double Awoof deals

    19 Nov 2014 | 9:24 pm
    If you’re looking for the best Black Friday deals just in time for the 2014 biggest shopping season, you’ve come to the right place for the Jumia black Friday shopping voucher. With Jumia Double Awoof offer, you will be getting a voucher at half the price of its value which you can only use to […] The post Jumia Black Friday... thanks for subscribing to ebima blog
  • Nokia N1 Android Tablet-Specs & Price

    18 Nov 2014 | 11:31 pm
    The Nokia N1 is Nokia’s new and first Android tablet, and the first consumer hardware from Mobile giant since its mobile unit was first acquired by Microsoft. The Nokia N1 looks heavily like Apple’s iPad Mini, comes with better specs, is reasonably cheaper, and runs a stock version of Android 5.0 Lollipop. The Nokia N1 […] The post... thanks for subscribing to ebima blog
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  • Announcing the Google Algorithm Changes Tool

    Dana Loiz
    17 Nov 2014 | 7:09 am
    Last month, with Penguin 3.0 rolling out, we’ve witnessed a new frenzy among SEOs. As usual, the effects of the update were seen by webmasters days before Google confirmed the event. No one knew what was happening or why were rankings going up and down like crazy, until the confirmation arrived and cleared things up. This scenario happens again and again with each new algorithm update, putting many in our industry through hell. What exactly happened? Was it just you, or did it affect someone else too? Was it major? Is this something you should be worried about? According to Google, this…
  • New Features in AWR Cloud: GWT Stats and Algorithm Changes!

    Ade Vitan
    28 Oct 2014 | 7:58 am
    Hey guys, it’s been a while since we last focused on integrating new research options into AWR Cloud! During the last few weeks, the team was busy working on a couple of brand new in-app features designed to help you with your SEO work. A Google CTR Study designed just for you Earlier this month we presented at SMXEast our latest CTR study, focused on the impact of blended search on organic click-through rate in 2014. Our analysis is based on 465 thousand keywords across 5 thousand websites, for the month of July 2014, and you can get yourself a full copy of our findings here. However,…
  • The Human Guide to Link Building

    Brady Callahan
    22 Oct 2014 | 7:50 am
    There are a plethora of link building articles out there. Most of them are written by qualified professionals and provide excellent tips on how to create a link building strategy, earn links naturally, and how to find the best targets. But one thing I don’t see often is a link building post written from a human point of view. Most of the clients I deal with on a daily basis are small(er) businesses creating an online brand or locally-focused businesses looking for better online exposure in their geographic area. One thing these clients often have in common? Little or absolutely zero…
  • An Adaptable Content Marketing Campaign Strategy for Any Business

    Everett Sizemore
    15 Oct 2014 | 7:00 am
    Below I am going to share the default content marketing campaign process we use at Inflow, which we heavily customize for each inbound marketing client based on their needs, audience, budget and other factors. The Content Marketing Campaign Strategies we provide clients, typically lay out the details of a three-month plan covering one complete content marketing campaign cycle. Each campaign cycle will last three months. A content marketing campaign will include one primary piece of content, and two or three supporting pieces of content. We will conceptualize and plan out each of these pieces…
  • How many clicks does each SERP get? – Google Organic Click-Through Rate Study 2014

    Dana Loiz
    1 Oct 2014 | 9:26 am
    In 2014, with Google’s search results pages being randomly filled with different types of listings, it is close to impossible to predict what will catch the reader’s eye. How many clicks will the first listing get? How about the second? But what if ads are listed at the top of the page? What if the user is searching from mobile? What if the user is looking for a specific brand? What if the user is having a buying intent? And the “what if”s can go on forever. But, as marketers, as SEOs, we need the answers to these “what if”s. We need data to prove ROI. You might actually…
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    SEO Basic With Mee

  • Bluehost WordPress Hosting Review- A little help for bloggers

    Deepak Jha
    22 Nov 2014 | 3:12 am
    WordPress is one of best and easy to use platform for bloggers; with wordpress you can start your blogging journey very easily. You can find hundreds of plug-ins for wordpress, with the help of them you can easily customize your wordpress blog as per your needs. But what about the website hosting, which hosting provider [...] The post Bluehost WordPress Hosting Review- A little help for bloggers appeared first on SEO Basic With Mee.
  • Buying Facebook Likes Suck, Here’s The Data To Prove It!

    Deepak Jha
    21 Nov 2014 | 1:44 am
    You have just started the Facebook Page for your business, and now you want to promote your page but what method you will choose 1) Buying Facebook likes or 2) Facebook Advertisement? I know you will find some great deals of buying facebook likes and you will be happy once you have good numbers of [...] The post Buying Facebook Likes Suck, Here’s The Data To Prove It! appeared first on SEO Basic With Mee.
  • WordPress themes for ecommerce websites

    Deepak Jha
    11 Nov 2014 | 11:06 pm
    Hello All, Today, I am going to share some of the best WordPress themes for ecommerce websites. We all know that wordpress is one of the best way to create any kind of website doesn’t matter if it is a Blog, or Corporate website or a ecommerce website.  Specially in wordpress you will find lots [...] The post WordPress themes for ecommerce websites appeared first on SEO Basic With Mee.
  • Social Media Management Tool- List of Best 10 tools

    Deepak Jha
    8 Nov 2014 | 4:00 am
    We all know that if you are planing for a business specially if it is a online business, then social media will be a very helpful way to gain some exposure. With the help of social media you can not only get some quick buyers but you will also get some loyal fan as well. [...] The post Social Media Management Tool- List of Best 10 tools appeared first on SEO Basic With Mee.
  • Google Webmaster Technical Update

    Deepak Jha
    31 Oct 2014 | 1:28 am
    Google recently announced that our indexing system has been rendering web pages more like a typical modern browser, with CSS and JavaScript turned on. Today, we’re updating one of our technical Webmaster Guidelines in light of this announcement. For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the [...] The post Google Webmaster Technical Update appeared first on SEO Basic With Mee.
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    Evolutia SEO

  • An Invite to Google Partners: Accelerate!

    Dane Hume
    7 Nov 2014 | 2:06 am
    We’re excited to announce that Evolutia is one of the select partner agencies invited to the Google Partners: Accelerate event in December, at their European headquarters in Dublin! This is a fantastic opportunity to find out just what is happening … Continue reading →
  • Five quick ways to optimise your AdWords campaigns

    19 Sep 2014 | 4:14 am
    Data, data and more data. For AdWords professionals such as myself, Google provides seemingly endless ways in which campaign performance can be analysed. From click-through and conversion rates to search terms and quality scores, huge amounts of information is made … Continue reading →
  • The Importance of A/B Ad Testing – Part 2

    17 Sep 2014 | 2:15 am
    In the first part of this series I discussed how to set up A/B ad testing and what exactly you should be testing. Moving on from that I will go on to explain the reasons as to why we run … Continue reading →
  • The Importance of A/B Ad Testing – Part 1

    4 Sep 2014 | 3:50 am
    Whenever I’m asked what it is I do for a living I usually say “In simple terms, I write the ads on Google”. After all, that’s essentially what working in PPC comes down to – ads. Those beautifully crafted, four-line … Continue reading →
  • Making the most out of Google Analytics

    20 Aug 2014 | 2:40 am
       Image: Google Analytics KPI, ROI, CRO? Chances are that if you’re currently working within the digital marketing industry, or you’ve had anything to do with the industry in the last five years these buzzwords have always been at the … Continue reading →
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    WordPress SEO Tricks

  • KeyCDN Review-Why It’s Worth A Try

    Deepak Singh
    29 Oct 2014 | 11:18 pm
    From the perspective of a business owner, or even a blogger the Internet comes with the added prospects of reaching out to more people globally. Small businesses can get more attention from prospective customers, and bloggers or site owners can improve the size of their audience, thanks to the Internet. However, to host a website, one needs a […] The post KeyCDN Review-Why It’s Worth A Try appeared first on WordPress SEO Tricks.
  • Top 12 Best and High Paying Google Adsense Alternatives

    Deepak Singh
    7 Oct 2014 | 11:52 am
    Agree that Google Adsense is the best and highest paying contextual advertising network in the market and majority of webmasters are monetizing their blog/website via running Google AdSense ads. But, you also know that getting approved in Google Adsense isn’t that easy especially if you are newcomer in blogosphere. A lot of people even say […] The post Top 12 Best and High Paying Google Adsense Alternatives appeared first on WordPress SEO Tricks.
  • Infolinks Review-Best In Text Advertising Network

    Deepak Singh
    17 Sep 2014 | 8:53 am
    Hi Friends, Today I’m going to review Infolinks ,which is one of the leading InText Advertisement network in the world for both publishers and advertisers.They are in this business from last Seven years. Right now around 100k websites and blogs are earning revenue by using Infolinks ads. Do you know the best thing about Infolinks? The […] The post Infolinks Review-Best In Text Advertising Network appeared first on WordPress SEO Tricks.
  • Review: Economical Windows VPS Hosting

    Deepak Singh
    13 Sep 2014 | 11:56 pm
    Hi Folks, Here is our review of Cheap Windows VPS. Cheap Windows VPS are new (launched in Feb 2014) in VPS hosting industry, but within 8-9 months they had made a name for them in this competitive industry. They provide high-speed and top quality Unmanaged Windows VPS (Virtual Private Servers) at a very economical price. […] The post Review: Economical Windows VPS Hosting appeared first on WordPress SEO Tricks.
  • How to solve Error establishing a database connection in WordPress

    Deepak Singh
    16 Aug 2014 | 11:44 pm
    Error establishing a database connection is probably the most common MYSQL database error, which bloggers see on their WordPress websites. In the past, I’ve also faced this problem so many times on my WordPress websites. If you are new to WordPress , then this can be really frustrating as there are manycauses  for this problem. […] The post How to solve Error establishing a database connection in WordPress appeared first on WordPress SEO Tricks.
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    Bloggers Ideas

  • Interview with Italian SEO Consultant Giuseppe Pastore

    Jitendra vaswani
    20 Nov 2014 | 10:30 am
    As part of ourBloggersIdeas interview series today we have Intellectual SEO Consultant Giuseppe PastoreFounder of  He will be sharing his thoughts on SEO Marketing, Mobile Marketing & AffiliateMarketing . He is having wide experience in SEO services & have worked with many big brands. Today on bloggersideas he will sharing his knowledge on SEO.  So lets get started with Giuseppe. First of all thanks a lot for accepting my interview proposal. I and myreaders are very pretty glad to have you. Please tell us about yourself and your educational background? My…
  • 6X Faster WordPress Hosting From A2 Hosting

    Kritika Gupta
    19 Nov 2014 | 7:33 am
    Look around the web and you’ll discover Managed WordPress Hosting solutions from $25-$50/month. Managed WordPress Hosting is great for would be bloggers who don’t necessarily have the technical knowledge to get started. Unfortunately at that price range, it’s often difficult to even get your site up and off the ground. Enter A2 Hosting’s A2 Optimized WordPress Hosting solution. This excellent alternative to Managed WordPress Hosting starts at under $5/month. Your account from A2 Hosting includes an option to be pre-installed with WordPress, featuring the exclusive A2…
  • Why Reseller Hosting Plans Make Starting a Business Easy

    Jitendra vaswani
    18 Nov 2014 | 9:42 pm
    As the web continues to grow, and as more businesses begin to see the benefits of getting online, the web hosting industry is only becoming bigger, and more profitable. What’s more, it’s an industry that offers ample opportunity for just about anybody to get a piece of the action by launching their own web hosting company. Sounds complicated? Not with a reseller hosting plan it isn’t. In fact, it’s one of the easiest ways to launch a business on a budget. How does reseller hosting work? In a nutshell, investing in a reseller plan means you purchase a large portion of a web server…
  • 10 Free Blogging Sites List to Create Blogs

    Sonam Chawla
    17 Nov 2014 | 2:43 am
    Whether you are already a blogger or looking forward to start your own blog, this post is for you to know deeper about various blogging sites which offer platforms to create a blog for you. With social networks making the headlines for every cause, this is being considered the best time for bloggers even for those who had established their blogs years ago. So, keeping this in mind, creating blogs on an extensive platform will be a wise decision if you really want to make good money blogging without bothering about petty things. I have created a list of sites offering blogging platforms for…
  • How to Leverage Your Brand’s Twitter Analytics to Discover Important Data

    hilary smith
    14 Nov 2014 | 10:48 am
    Image Source: Tweet your way to success — in 160 characters or less! It’s actually 140 if you’re including a shortened URL, but did you ever wonder where that figure came from?  Why not two hundred or even three? Why just a mere 160? Back in the 80’s, German researcher, Friedhelm Hildebrand, was one of the pioneers associated with the birth of texting. Sitting at his typewriter (yes, a typewriter) he continuously tapped out random sentences and questions finding them all to be near that specific number of characters, one-sixty. Then he stated, “this is…
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    E2M Blog

  • Why Guest Blogging Doesn’t Work Without Influencer Outreach

    Pratik Dholakiya
    27 Oct 2014 | 5:40 am
    Phew. You’ve finished writing a guest post. You’ve done your best work. The publisher loves your quality. You look forward to all the questions. This contribution might get you the most mentions ever. But… after a couple of weeks… a dark shadow appears over your endeavors. Minimal social shares. Just a question or two. No mentions. You reread your post. Your content on the selected topic is just as good as anyone (if not better). And you’ve worked hard for promoting your work on social media. Nothing comes to mind. To make matters worse, your competitor, only after a single guest…
  • How to Prevent Infographic Theft (and What to Do if it Happens)

    Adrienne Erin
    14 Oct 2014 | 11:07 pm
    Infographics have become one of the most effective methods for communicating complex or detailed information to a target audience. By breaking down complex statistics and number-heavy details that would be confusing – at best – in a text post and, instead, relying on graphics and charts to portray specific points, brands can appeal to the visual needs of site visitors and viewers. It seems like a positive thing across the board, right? It can be. However, because of the viral potential of infographics, they have become major targets for online property theft. Infographics take time, money…
  • How to Create Relevant Content Using Customer Personas

    Pratik Dholakiya
    29 Sep 2014 | 1:20 am
    Your content marketing is failing. There, I said it. You want to ignore it and you think that, with time, your content will attract more traffic and subscribers. Not going to happen! It’s not because your content is bad, or that you don’t have enough of it. It’s because your content isn’t targeted at the right people. Now there are a couple of reasons why targeting is so important. First, there are over 150 million blogs on the Internet. That means you need to stand out so that potential customers can find you. Second, when they come to your blog or site, they’re looking for answers…
  • 6 Marketing Lessons from a Coffee Commercial

    Rohan Ayyar
    18 Sep 2014 | 1:53 am
    The biggest strength of a stammering comedian is… SUSPENSE! – declares the protagonist of Nescafé’s latest YouTube ad. The video has become a runaway success in India and elsewhere, with nearly 3 million views in less than a fortnight. I’ll give you two minutes to watch it if you haven’t… (No coffee needed!) It’s a superb example of the use of the elements of surprise and irony in a single video. Add to that, the emotional appeal, and it was a guaranteed success even before it got started. Where there is a viral video, there is a marketing lesson. As marketers, we tend to watch…
  • 4 Professional Objectives Every Marketer Should Aim For

    Rohan Ayyar
    10 Sep 2014 | 4:41 am
    Presentation slides for the weekly meeting with sales. Putting the finishing touches on your next ad campaign. Brainstorming ideas for your social media pipeline. Getting the best output possible out of your agencies. Nagging the finance guys to release your vendors’ payments on time. Work never stops in a marketer’s calendar. The sheer quantum and variety of tasks that most marketers get around to doing every week puts the hardest working bean counter to shame. With the world going digital and mobile and connected 24x7x365, the need for people like us to be on our toes around the clock…
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    Search Engine Journal

  • How Social Media Changed SEO And Why Your Business Can’t Thrive Without It by @stoneyd

    Stoney G deGeyter
    23 Nov 2014 | 7:45 am
    Many people ask the question, “Is social media necessary to get good search engine rankings?” In my opinion, they are starting with the wrong question. I think the die has already been cast on the importance of social media and whether or not it should be an integral part of SEO. (It should.) The real question is, “Can SEO thrive without social media?” To that, I firmly believe the answer is “No”. Not today, and not for as long as social media continues to play a role in shaping society. Until the great EMP hits, I don’t see social media losing […]The post How Social Media…
  • SEO 101: What is Semantic Search and Why Should I Care? by @sergio_redondo

    Sergio Redondo
    22 Nov 2014 | 6:39 am
    Search is changing. David Amerland begins with this sentence in the foreword of his book Google Semantic Search. If you are a long time user of the Internet and, more specifically, the search engines, you can see how the way we look for information has changed over the past few years. We are at a moment in which semantic search, the ability to put typed searches into context, represents the most accurate option for granting answers. However, before we delve into this new type of search is appropriate to stop and ask the question: What has motivated our change when searching […]The post SEO…
  • Facebook Releases Quarlerly Highlights, Continues To See Growth In Active Users by @mattsouthern

    Matt Southern
    21 Nov 2014 | 5:27 pm
    Facebook, as a public company, reports every quarter on the state of its business. This week it released its highlights for the third quarter of 2014, with numbers that are more than likely to please stockholders. Growth In Active Users There was growth in active users reported across the board. Daily active users (DAUs), as of September 2014, were an average of 864 million which is an increase of 19% year over year. Mobile DAUs saw even more growth, with an average of 703 million as of September 2014, which accounted for an increase of 39% year over year. Monthly […]The post Facebook…
  • European Parliament To Call For Separation Of Google Search From Other Services by @mattsouthern

    Matt Southern
    21 Nov 2014 | 5:04 pm
    According to a report released today, the European Parliament is reportedly calling for Google separate search from the rest of its service offerings. The motion specifically calls for an “unbundling” of Google’s search engine from its other services as a way to curb Google’s dominance. This is being supported by Europe’s two main political parties, the European People’s Party and the Socialists. This motion originated from concerns that Google’s tremendous reach has the potential to stifle competition. However, the European Parliament doesn’t have the power to break up…
  • What Mic Do I Need For a Professional Podcast? 10 of The Best Podcasting Microphones by @albertcostill

    Albert Costill
    21 Nov 2014 | 8:54 am
    One of the most important decisions that you’ll make as a podcaster is the microphone that you’ll be using. After all, you want your podcast to come across to listeners as a credible and professional – which you can’t accomplish if you’re using a subpar microphone.  Your podcast needs a professional sound.  Yes, listeners know! That’s not to say that cheaper options, such as that generic headset microphone you’ve used for Skype, can’t handle the job if you’re in a pitch, it just means that you get what you pay for. So, what mics should you be using if you […]The post…
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    AutoRevo Blog

  • 6 Tips For Optimizing Your Site for Local Searches

    Greg Gifford
    18 Nov 2014 | 6:09 am
    6 Elements to Optimize for Local Search [VIDEO] It’s important to optimize your site to show up well in local searches so that your customers can find you. Today we’re sharing 6 elements that need to be optimized on every page of your site to help it show up better in local searches. Follow these tips and you’ll have a leg up on your competitors in local searches. VIDEO TRANSCRIPT Welcome back to another Tuesday Tip Video Clip. This week we’re going to give you a few quick tips to help your site rank better in local searches. If you really boil Google down to the simplest…
  • How To Do Barnacle SEO – Tuesday Tip Video Clip

    Greg Gifford
    11 Nov 2014 | 1:55 pm
    Use Barnacle SEO For Local Search Success [VIDEO] After Google’s recent Pigeon update, large national directory sites are ranking really well in local searches. Many times, at least half of the spots on page one of Google results are taken up by these big directories. Instead of crying about them taking up the higher spots and pushing your dealership to page two, you should use Barnacle SEO to take advantage of the directories. Our latest tip video explains how to do Barnacle SEO and what you need to do to be effective. VIDEO TRANSCRIPT Hey there, welcome to another Tuesday Tip Video…
  • Don’t Let Your Website Get Stale – Tuesday Tip Video Clip

    Greg Gifford
    4 Nov 2014 | 12:29 pm
    Don’t Let Your Website Get Stale Is your website stale? How long as it been since you updated your content… or the slideshow on your home page… or the entire design of the site? If your site is stale and out of date, it’s not going to convert visitors, and you’ll be missing out on potential sales. Our latest video explains why keeping your site fresh is important, and how updating your design can make a huge difference for your dealership. VIDEO TRANSCRIPT Hi again. This week’s Tuesday Tip Video Clip is all about dough. Stay with me here, it’ll make sense in…
  • 5 Scary Examples of What Not To Do On Your Website – Tuesday Tip Video Clip

    Greg Gifford
    28 Oct 2014 | 3:01 pm
    5 Scary Examples of What Not To Do On Your Website [VIDEO] It’s almost Halloween, so we thought we’d share some scary examples of things that auto dealers love to do on their websites… even though every example is awful for SEO and user experience, we see them all the time. Sit back and watch this week’s video and learn what NOT to do on your dealer website. VIDEO TRANSCRIPT Welcome back to another Tuesday tip Video Clip. I spoke in Houston yesterday at the Digital Dealer Workshop, and part of my presentation shared some common SEO and user experience pitfalls that far…
  • Proof That SEO Is Absolutely Necessary – Tuesday Tip Video Clip

    Greg Gifford
    21 Oct 2014 | 2:43 pm
    Proof That You Absolutely Need SEO [VIDEO] We talk to dealers all the time who call us wondering why their site isn’t showing up higher in Google. Most people assume that if they have a website, that website will just show up in search results – but they don’t think about how other dealers are fighting for the same spots on page one. To help demonstrate why great content and proper SEO are now absolutely necessary, we share some quick back-of-the-napkin math to help illustrate how competitive the automotive niche is. I wrote an article in Search Engine Land recently that…
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    Launch Digital Marketing

  • Ligas Family Advocate Program Deploys New Interactive Website

    Launch Digital Marketing
    21 Nov 2014 | 7:33 pm
    With the help of Chicago-based Launch Digital Marketing, Ligas Family Advocate Program has updated their web presence to improve accessibility for area families.The new Ligas Family Advocate Program website is up and running, helping serve families around Chicago and St. Louis, with the eventual plan being to expand services to the whole state of Illinois.The Ligas Family Advocate Program exists to connect recipients of Ligas award letters and their families with advocates who have experience building successful lives through the help of Ligas funds. This mission is made even easier through…
  • 10 Paid Search Jokes that are Bound (or Inbound) to Make You Smile!

    Buffy Bailey
    20 Nov 2014 | 2:23 pm
    Here’s a post for all my fellow paid search advertisers out there!  Believe it or not, I’ve received several* requests to write some search engine marketing jokes. So, by popular demand**, I leave you with the greatest*** list of paid search jokes ever written! How do you get people to notice you online?You have to really make an impressionKnock Knock, Who’s There?No one because your average position is a 6.8.What is a movie director’s favorite part of a paid search ad?The call to ACTION!What did the paid search advertiser say to the potential customer?You just got…
  • Looking for a Photoshop Alternative? Meet Sketch, and Learn Why We Think It’s Better

    Dave Panizales
    17 Nov 2014 | 6:29 am
    Photoshop has long been the go-to tool for web designers. Personally, I’ve been using Photoshop for longer than I can remember, and I’ll always have a soft spot for it in my heart. It’s what I used to make buttons and banners for my very first “Simpsons” site on Angelfire in the 5th grade, where I learned how to whiten my sister’s teeth for her Myspace profile picture, and what I use on a day-to-day basis to design websites at Launch.So why would I look for another tool to use when I have a perfectly good one available to me? Let’s face it: Photoshop was not built as a UI or web…
  • WGN Reporter Marcus Leshock Has a New Website

    Launch Digital Marketing
    12 Nov 2014 | 10:39 pm
    Developed by Launch Digital Marketing, the new site creates an online space where Marcus Leshock can share thoughts and interests with his fans.Local television reporter Marcus Leshock has a new website that will act as a platform from which to share his thoughts about various topics, including sports, technology, entertainment, and more. Providing a range of both video and written content, fans will be able to follow all of Marcus’ latest updates in one convenient online space.The website was created with the help of Launch Digital Marketing, a digital agency based out of Chicago. The…
  • Four Easy Steps to Put Your Business on the Map – the Apple Map, that Is!

    Mary Lane
    11 Nov 2014 | 3:30 pm
    Introducing Maps Connect – the easy way for small businesses to get listed on Apple Maps.Do you own or manage a small business? If you answered yes to this question, Apple has a new tool that will help you connect with your customers through Apple Maps — introducing “Maps Connect.” Maps Connect is a free service that gives business owners the opportunity to easily add or correct business listings on Apple Maps. By doing so, Maps Connect will hopefully make Apple Maps that much more accurate and helpful to customers.1. Login to the portal with your Apple ID Whether you want to…
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    Inbound Marketing Services

  • Is Content Marketing Still Worth It?
    21 Nov 2014 | 11:56 am
    While perusing the news of the internet marketing world, I came across an interesting article from VentureBeat News — “Content in crisis: Content marketing vs. sales enablement.” My interest was instantly sparked. I am, after all, a content marketer. If my content is in crisis, I certainly want to be the first to know. What I discovered was an exceptionally balanced and well-proportioned debate on content marketing vs. sales enablement. Leading voices on each side were given the spotlight to present their opinions to the author’s leading question: is content marketing still worth it?
  • What is Inbound Marketing?
    19 Nov 2014 | 11:17 am
    Inbound Marketing. It’s quickly becoming one of the big buzzwords in the marketing world. Inbound has been called a variety of different things in the past in reference to it’s various sub-disciplines. SEO, PPC, content marketing, social media, and a host of other marketing tactics have each called it a different thing. Only recently has it coalesced into a concrete definition, something we can all agree on. Inbound marketing is the promotion of a company by attracting, converting, closing, and delighting customers with your product or service. A more exhaustive visual of Inbound…
  • The Real Dangers of Website Redesign: You Might Be Left With A Lot Less Revenue
    17 Nov 2014 | 10:31 am
    According to experts, every 5 to 6 years, your website needs a complete redesign. Design trends and modern creative elements change over time, and your users are expecting a website design that is up to date, easy to use, and on-par with the common trends. However, before launching into an intensive redesign of your website, it’s important to understand the challenges that creating a new site will present. It’s not all kicks and giggles, we assure you. While your new site will look great, it’s important that you are aware of the potential financial dangers of shifting to a new site…
  • Best Kept Secrets to Social Media Marketing
    13 Nov 2014 | 2:45 pm
    Recently, Forbes released a great article sharing Five Important Digital Marketing Elements to Consider to create a strong digital footprint. In today’s world, in order to grow as a business, including a digital marketing strategy in your marketing plan is vital in order to create brand recognition and visibility, new client connections and ultimately grow your business to the next level. In our experience with internet marketing, covering all your bases is the way to go. With the continually changing Google algorithms and Facebook’s push for increased paid advertising, growing your…
  • The Missing Piece: How To Boost Your Content Campaigns By Simply Connecting With Your Client
    31 Oct 2014 | 10:05 am
    On October 24th, Search Engine Journal released a great article highlighting 5 untapped content ideation tips that many content marketers and business owners rarely consider using to generate content creation topic ideas. In our experience as content writers, these types of tips can be quite handy for content creation and developing topics. After all, when you’re doing heavy writing for a client, topic ideas can become a little more difficult to come up with. In other words, when you sit down to write an article and simply draw a blank on a good topic, you know that there has got to be…
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    Seven Boats Info-System - Digital Marketing Company India

  • To Blog or Not to Blog, That is the Question

    Debajyoti Banerjee
    21 Nov 2014 | 11:34 am
    To Blog or Not to Blog, That is the Question How many times have you heard it being said that blogging is the way to internet nirvana? Internet marketers, closet writers and radical thinkers have taken to blogging as the way to expand their influence online. Many have succeeded while others have achieved varying degrees of success. The question we are asking in this post today is, do you really need blogging as an internet marketing tool? For the other types of bloggers, like writers and opinion makers, blogging is definitely a key weapon. However, for online marketing and SEO, blogging is…
  • Did You Feel the Penguin 3.0 Effect?

    Debajyoti Banerjee
    15 Nov 2014 | 4:53 am
    Did You Feel the Penguin 3.0 Effect? On Oct 17, 2014, Google announced that it has rolled out the Penguin 3.0 update. Immediately the online marketing industry went into a tizzy trying to figure out how their websites measured up against this new update. The problem with updating software is that the programmers are aware of what has been modified in the latest version but the people at large are unaware of it. They immediately start making fervent guesses to get to the core of it. In the process, the rumor mills begin to churn and throw up tons of misinformation. In this blog, we will take…
  • The Physical Web Project of Google

    Debajyoti Banerjee
    9 Nov 2014 | 11:20 pm
    The Physical Web Project of Google “My vision when we started Google 15 years ago was that eventually we wouldn’t have to have a search query at all. You’d just have information come to you as you needed it.” – Sergey Brin, Google Scene 1: You walk up to a bus stop. You whip out your smartphone. You activate a link and the bus timings of that bus stop show up on your smartphone screen. Scene 2: You walk into a supermarket, wanting to buy a bottle of tomato ketchup of your favorite brand. You fish out the smartphone from your pocket and activate a link. You are quickly directed on…
  • Picking Influencers for Your Content

    Debajyoti Banerjee
    6 Nov 2014 | 10:10 am
    Picking Influencers for Your Content Why do you think brands spend millions to get celebrities and famous personalities on board to promote and sell their products or services? Surely, with their fat fee, these personalities only add to the cost of promotion and marketing! So how are they adding value to the brand? They are the influencers, as we call them. The term refers to people who have the power and ability to influence the opinion of others. With a superstar actor endorsing a brand of cola, the legions of fans will flock to buy it from the local stores. Sales jump up for the brand. In…
  • Define Your Blog: What is it About?

    Debajyoti Banerjee
    3 Nov 2014 | 9:53 pm
    Define Your Blog: What is it About? Many internet marketing companies use blogging as a tool. The marketing aspect aside, there are many serious writers out there using blogging to publish their thoughts. In the world of anonymity that the internet offers, anyone can jot down their ideas and put them up for everyone to read. Bloggers can be of two types: those into writing and updating their blogs regularly in an effort to build up a steady stream of online readers, and another who are casual about the whole exercise. In this post, we are dealing only with the former! Getting Serious Bloggers…
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    Positionly Blog

  • 5 Incredibly Productive Pinterest Marketing Tactics

    Rohan Ayyar
    17 Nov 2014 | 3:42 am
    Guess which social media network has been the buzziest of them all in the last one year? Yes, it’s Pinterest. That social media network that was all about housewives and pretty pictures and slightly lame quotes (with pictures, again!) is now comfortably taking on the big boys of social media. If you did not consider Pinterest a contender for your social media efforts, rethink right now. Adobe’s research shows that 15% of all social media referrals come from Pinterest – a figure that is more than the twice the share of Twitter and second only to social media behemoth, Facebook. According…
  • How to Successfully Build Links with Content Outreach in 2015

    Stefanie Isabel Kobsa
    14 Nov 2014 | 4:47 am
    Say Hello to Neo Link Building! We add “neo” as a prefix to a theoretical concept to indicate a shift from its traditional meaning. This applies, for example, to neo-liberalism and liberalism – two different approaches to the same idea. Anthony Long recently wrote a concise article on “neo-content marketing” , a shift characterized by its extensive scale. His example of the sneaker brand Vans and its House of Vans, a self-proclaimed “free creative space for all to enjoy”, illustrates these new dimensions. It is not the product that represents the core of this approach, but…
  • The New Positionly – Private Beta

    Krystian Włodarczyk
    13 Nov 2014 | 5:19 am
    We have some big news for our users. We are excited to inform you that we will be rolling out a major update to our software in the upcoming weeks. Apply here! The new Positionly will be available in the private beta. Be the first one to take it for a test drive! The post The New Positionly – Private Beta appeared first on Positionly Blog.
  • Google Penguin 3.0 Algorithm Update Analysis

    Krystian Włodarczyk
    30 Oct 2014 | 8:49 am
    Google Penguin algorithm updates aim to decrease search engine rankings of the websites that use forbidden link building techniques. The newest update was released on 17th of October. It’s the 6th refresh of the algorithm so far. It focuses on spammy backlink profiles and based on the official source – it affected less than 1% of US search queries. You can read more about Google Penguin updates and how to avoid potential penalties here. Update History Penguin 1.0 published on April 24, 2012 – 3.1% of search queries affected Penguin 1.1 published on May 26, 2012 – 0.1% of…
  • The Ultimate Startup Advice to Get Tons of Traffic

    Krystian Włodarczyk
    28 Oct 2014 | 6:55 am
    There’s undoubtedly widespread interest in growth hacking among startups and young companies as a new way of acquiring traffic with non-conventional methods that try to fit within the informational noise around the Internet. Probably you read about big companies that did one brilliant thing that left the gates with traffic opened. It’s a pity that when you try to copy them, most of the times they just don’t work for your product. I tried many of those “surefire techniques” that ought to take the traffic we get to another level. Some of them brought some results, but most…
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  • 4 Tips to Succeed as an Online Student

    Angela Freeman
    4 Nov 2014 | 7:26 am
    Online learning is a great alternative to traditional college programs at a brick-and-mortar university. With more and more universities offering online degree programs in a variety of fields, online learning is continuously gaining popularity. Although online learning is not any easier than a traditional program, it is more convenient for most people. Here are four tips to help you succeed if you are an online student or thinking about becoming one.1. Have a Good Computer SetupProbably the most important thing to have as an online student is a reliable computer setup that includes a stable…
  • Upgrade Your 2 Post Server Rack To A 4 Post

    Guest Author
    13 Oct 2014 | 10:38 am
    A 2 post server rack is a common setup for many small business networks. The system looks essentially like the outline of a door frame, where the individual servers are installed with the side posts connecting to the middle of each piece of hardware.While this does work for smaller configurations, the more hardware you add to the network, the heavier it becomes and the more support all of the networking equipment requires. This does not mean you need to swap out the two post server rack for a four post server rack. Instead, all you need is a 2u 2 post conversion kit.This kit is going to allow…
  • Web Server Connections – Discover What They Are

    Guest Author
    14 Aug 2014 | 11:59 am
    Working on the Internet is a good thing to do. However, people will quickly find some of the terms are going to be new to them and they need to know what they mean. This is when people should know more about what the web server connection is and what a web hosting server does. Once people know about these two things, they will be able to talk about some of the tech terms and  access the right information they need to have.What Is A Web Server Connection?The web server connection is the middle man between the website and the computer people are trying to connect to the website with. This…
  • How to use Es File Explorer OTG support

    Roland Fortune
    6 Aug 2014 | 10:19 am
    In the world of android, Nexus devices along with some others (see list below) come with USB OTG (on the go) support. Which allow you to connect peripheral devices such as mouse, keyboard and USB storage devices. Which means you can have a flash drive with all your favorite music, movies and photos and to connect and view in your device whenever. Use a USB keyboard to text or type out emails on your device if you’re like me. So all these are possible but to get USB storage devices to be recognized by the device you need the help of certain apps. So today we’ll be looking at ES…
  • More Material Design from Google

    Roland Fortune
    28 Jul 2014 | 12:44 pm
    Last week the Google Play Store got a Material Design face life giving it a rich new look we that we were waiting for. So for those who don’t know Google has set a fall release for it’s new android operating system(so far only named L for the developer preview) and with that brings a drastic redesign of the user interface calling it ‘Material design’. This would also be present in apps in the Google play store as the new standard. The new version of android through material design offers animation and contextual changes each time you interact with anything from each…
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    Brent Carnduff

  • Real-Time SEO and Marketing Case Study: Las Vegas Real Estate – Part 1

    Brent Carnduff
    22 Nov 2014 | 10:58 pm
    I’ve recently started working with Darcy Price, a Las Vegas Realtor and Property Manager with Realty Executives International. Although his business is doing very well, – he manages over 160 properties, and sells 1-2 homes a month-  he has done very little marketing, real world or online. Realty Executives does list his properties on MLS, Craigslist, and a variety of other national real estate sites, however, he has never used cold calls, flyers, newsletters, billboards, PPC, or social media. His personal branding has been restricted to business cards, “For Sale”…
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    Monitor Backlinks Blog

  • How to Optimize Landing Pages for Higher Conversions & Greater SEO Performance

    Razvan Girmacea
    18 Nov 2014 | 8:55 pm
    By now most small business owners know that landing pages are a great place to use a call to action (CTA) to help get people to sign up for email newsletters, buy products, leave a review, or whatever your company wants to make happen. Most people find their way to landing pages by clicking on... Continue reading → The post How to Optimize Landing Pages for Higher Conversions & Greater SEO Performance appeared first on Monitor Backlinks Blog. Related posts: 5 Reasons Why a New Web Design Will Help Your Company SEO Tips: Link Building Untapped Techniques When Doing Competitive Link…
  • 5 Reasons Why a New Web Design Will Help Your Company

    Razvan Girmacea
    14 Sep 2014 | 6:28 am
    As a member of a marketing company in Miami (one of the most competitive cities in the country to business in) there are often times where I wish we did not have so much market saturation and competition to deal with. The difficult thing about the modern-age-marketing world that we live in today is the... Continue reading → The post 5 Reasons Why a New Web Design Will Help Your Company appeared first on Monitor Backlinks Blog. Related posts: How to Optimize Landing Pages for Higher Conversions & Greater SEO Performance SEO Tips: Link Building How to do Post-Penguin SEO Correctly
  • Untapped Techniques When Doing Competitive Link Research

    Razvan Girmacea
    28 Aug 2014 | 5:35 am
    Competitive link research is one of the common yet powerful techniques to understand how your competitors build links and to identify gaps (content/links) that you can take advantage of for your brand. It is very important to see first the market to understand the competition as well as how responsive bloggers/webmasters to outreach/partnership activities. For... Continue reading → The post Untapped Techniques When Doing Competitive Link Research appeared first on Monitor Backlinks Blog. Related posts: SEO Tips: Link Building How To Find And Spy Your Most Important Competitors Blogging…
  • How do I increase my PageRank ?

    Razvan Girmacea
    19 Aug 2014 | 3:56 pm
    I get this question a lot, and people asking how to increase their website PageRank and how Monitor Backlinks can help. PageRank is based only on your backlinks (quantity and quality). What you should focus on are quality backlinks. To give you an example, a few years ago I registered a new domain and got... Continue reading → The post How do I increase my PageRank ? appeared first on Monitor Backlinks Blog. Related posts: SEO Link Errors that are hard to detect How to recover from a Google penalty – Penguin, Panda and manual actions 10 Reasons Why A PR PRO Needs To Make Friends…
  • Do you know what links is your hired SEO company building?

    Razvan Girmacea
    29 Jul 2014 | 2:32 pm
    A friend called me today and said that he is not happy with the results of his hired SEO company, after paying for 4 months for link building services. He had no clue about what SEO means, he was actually asking me if I provide SEO services, but I don’t have the time anymore. Luckily,... Continue reading → The post Do you know what links is your hired SEO company building? appeared first on Monitor Backlinks Blog. Related posts: SEO Tips: Link Building How to recover from a Google penalty – Penguin, Panda and manual actions What Backlinks Should You Disavow
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    Himanshu Mehra

  • Learn Mobile App Analytics Fundamentals on Analytics Academy

    Himanshu Mehra
    14 Nov 2014 | 4:30 am
    Do you have a mobile app? Yes! Then how do you measure its success? You would be happy to hear that Google Analytics Academy has announced its fourth FREE course “Mobile App Analytics Fundamentals”. This course is a great opportunity for app developers & online marketers to learn about mobile app analytics. It teaches you to gain new users and engage them with your mobile app on regular basis. It also trains you to analyze app data so that you can search opportunities to monetize your app. This course will begin on 18th Nov, 2014, the closing date of the course is 11th Dec, 2014. The…
  • 5 Major SEO Mistakes You Should Avoid

    Himanshu Mehra
    11 Nov 2014 | 2:45 am
    Before I start telling you about these SEO mistakes, let’s take a look on what has happened in SEO world in recent months:- On October 17, 2014 Google rolled out Penguin 3.0 (The algorithm penalizing websites with spam backlinks) On September 23, 2014 Google refreshed Panda 4.0 (The algorithm penalizing websites with spam & low quality content) Google is regularly warning webmasters and website owner that they should not spam to get higher ranks and traffic. Above mentioned algorithm updates are also warnings for us all. These updates are shouting out loud “Do not spam else your site…
  • 3 Content Curation Tools to Uplift Your Content Marketing

    Himanshu Mehra
    7 Oct 2014 | 4:25 am
    In recent years, content marketing has gained so much popularity in online marketing field. It has proved itself as a great game changer in SEO world. But do you know why it gained such a big success? It is because people and search engines love relevant and valuable content. People especially like those websites which curate content to educate them, increase their knowledge or amuse them. Developing and curating interesting content is a challenging task for every content marketer. Whether you are an experienced content writer or a newbie, it is difficult to produce a piece of content that…
  • 6 Momentous Pinterest Tips for Businesses and Individuals

    Himanshu Mehra
    15 Sep 2014 | 9:54 am
    Pinterest was introduced in March 2010, since then it has grown exponentially and became one of the most valuable social media channels for internet marketers. Pinterest has more than 70 million users all over the world (80% of them are women) and it is driving a significant amount of referral traffic (4.3%) for websites. Facebook is ahead by a great difference (13.8%) though, but In January 2012 Pinterest drove more referral traffic than YouTube, LinkedIn and Google+ altogether. These statistics prove that Pinterest is a valuable platform to boost up your social media campaigns. In this…
  • Got Inaccurate Google Analytics Data? Use these Six Options

    Himanshu Mehra
    1 Sep 2014 | 10:39 am
    Every online marketer knows about Google Analytics, It is a free tool that shows you the data about your site’s visitor. It tells you how a user visited your website, from which source did he arrive, how much time did he spend, how many pages he visited and much more. Google Analytics is one of the best traffic analysis tools available for Free for internet marketers. However there are so many situations when Google Analytics doesn’t provide accurate data. Many online marketers have found critical issues with GA in recent times. For example its real time data collection is not that…
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    Optimind Web Design and SEO Company Philippines

  • When Is the Perfect Time to Outsource Content Marketing?

    Jen Corre
    14 Nov 2014 | 1:45 am
    When Is the Perfect Time to Outsource Content Marketing?   Unfortunately, there is no definite answer to the question. Every firm is unique in the sense that it has its own digital challenges as well as business objectives, marketing budgets and a host of other factors. By all means, you may consider doing in-house and outsourced content marketing to an SEO company Philippines at the same time. In fact, according to Content Marketing Institute, about 72% big businesses and 33% small businesses are already doing this.   If there is one aspect of digital marketing that opponents…
  • 10 Ways to Make A Website More Accessible

    Jen Corre
    6 Nov 2014 | 8:11 pm
    10 Ways to Make A Website More Accessible   Have you heard of inclusive web design? If you haven’t, the idea behind it is simple: considering the needs of a variety of people in the entire design process. Inclusive web design means focusing on those people who are engaging with your website and not necessarily the technologies they used in reaching your site. So whether you are commissioning the services of a web design company Manila, Cebu or anywhere in the Philippines, understand that a user-centric approach is a critical part of the process of making the website more accessible.
  • A Scrutiny of User Experience Design (UXD)

    Jen Corre
    5 Nov 2014 | 10:07 pm
    A Scrutiny of User Experience Design (UXD)   You must’ve heard the term user experience (often abbreviated as UX) by now. Put simply, UX refers to creating the greatest experience possible for those who will be using your website. Easier said than done, but not so. The secret to creating good user experiences is making the flow as natural as possible that the users need not think what to do next. That is, processes should be intuitive to the users. This is, in actuality, a challenge to the design itself hence the term UXD that no digital marketing company Philippines is not familiar…
  • How to Make a Strong Start in the Business

    Rowena Pasaylo
    23 Oct 2014 | 7:01 pm
    How to Make a Strong Start in the Business Starting a business might be a great challenge for you because it makes an interesting part of building your career in the near future. You can evade this in your business ventures by taking your time and planning out all the vital steps you need to reach to achieve success, just like how a digital marketing agency in the Philippines  do it, for example. There are people who really wanted to try building a business but so afraid to begin because of its uncertainty of not to become successful in the industry. If you want to build a business, don’t…
  • 7 Responsive Web Design Myths Busted!

    Jen Corre
    22 Oct 2014 | 10:20 pm
    7 Responsive Web Design Myths Busted!   Myths can’t be translated as they did in their ancient soil. We can only find our own meaning in our own time. ~ Margaret Atwood What every mobile app developer Philippines, as well as the web designers and developers in general, must know is that there are responsive web design myths out there. Don’t misunderstand, but responsiveness has immense benefits. Nonetheless, these myths or simply misconceptions can be a great barrier to proper planning, scoping and executing the responsive project. Now is the perfect time to bust these myths!  …
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    Blogging Den

  • How to Make Money with Adsense in Three Ways

    Satish Kumar Ithamsetty
    18 Nov 2014 | 7:09 pm
    Google Adsense is one of the superb creations of Google. Google Adsense can be selected as a primary source for making money. Adsense gives you a good chance. Earning through Adsense is in your hands. Thousands of  people earn six  figure income from India. Google is the biggest website on Internet. This makes you work ...Credits: This article (How to Make Money with Adsense in Three Ways) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging DenRelated posts:How to make money on YouTube with video upload? Why the Google Adsense is Good Online Earning source? How to…

    Satish Kumar Ithamsetty
    18 Nov 2014 | 4:53 am
    I am starting a simple few days tutorial “Learning to Make money online Working from Home in few days”. This is a course in simple words for beginners or people who are struggling to make money online. I will be going step by step in this tutorial starting from deciding your online method to making ...Credits: This article (LEARN – EARN: FREE ONLINE EARNING COURSE) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging DenRelated posts:Plan Your Online Venture for Online Earning for working from home (Day 1) Why the Google Adsense is Good Online Earning source? How to…
  • How to Install WordPress plugin from Dashboard

    Satish Kumar Ithamsetty
    13 Nov 2014 | 2:43 am
    WordPress plugins have been playing a vital role in maintaining a blog in our WordPress. These are main tools to extend the functionality of WordPress. There are about nearly 25,000+ plugins are available in the plugins directory. These plugins are very useful for all works in attractive options to the visitors by handing over from ...Credits: This article (How to Install WordPress plugin from Dashboard) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging DenRelated posts:How to Install and Setup Related Posts Plugin in WordPress All-in-one SEO Plugin Install and Setup in…
  • Basic Tools to Hold Visitors more time on your Blog (Day 9)

    Satish Kumar Ithamsetty
    8 Nov 2014 | 1:53 am
    When a visitor comes to your blog and just read what they want and leaves your blog. Good blogs are so attractive with content, some supportive links, social links, and internal links for more information. You should have some features or tools which will make your first time visitor to spend more time on your ...Credits: This article (Basic Tools to Hold Visitors more time on your Blog (Day 9)) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging DenRelated posts:How to Install and Setup Related Posts Plugin in WordPress How to promote your Blog posts – (Day 6) Top…
  • Buffer Social Media Management Tool: Useful Social Plugin

    Satish Kumar Ithamsetty
    7 Nov 2014 | 9:41 am
    Any dissemination of your content on social networking sites is becoming increasingly important and has long been a profitable traffic source for your website. Buffer Social Media Management Tool allows you a convenient planning and publication in several networks at the same time. It also provides an interface to WordPress, which can be used with a plugin. We ...Credits: This article (Buffer Social Media Management Tool: Useful Social Plugin) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging DenRelated posts:How to Install and Setup Related Posts Plugin in WordPress…
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    Dot Com Media Moguls

  • The Top SEO Standards for 2014

    23 Nov 2014 | 2:35 pm
    Search engines are constantly adjusting their algorithms and standards to ensure they produce relevant results to users. Discouraging techniques that are unethical are a top priority. It can be difficult for online marketers and website owners to stay on top of the current trends and standards for SEO formulas and practices. We talked to some leaders in the industry to find out the top SEO standards for 2014. This is our look at what every site administrator should know to keep your business on top. Mobile Optimization. Today’s consumer is on the go and is browsing and shopping on…
  • How Targeted Email Marketing Delivers

    18 Nov 2014 | 2:36 pm
    Every online marketing specialist knows that email campaigns are one of the most efficient strategies for increasing client engagement, and at a low cost. To really expand sales and multiply your growth, you need to go one step further and implement targeted email marketing techniques. A well-thought out approach will increase your site traffic, generate new leads and inspire old customers to return. The goal is to promote your brand identity by creating a buzz about your company. Here are some of the guidelines to follow when designing your campaign. Know your Target. The foundation of…
  • The Value of Social Bookmarking to Grow Your Business

    13 Nov 2014 | 2:37 pm
    Social media marketing had made the task of running an online business much easier than previous. Social networking is one of the most effective tools to increase your online presence. The evolution of social bookmarking has added some new twists and advantages that you should really take advantage of to promote growth of your online business. We’ll talk about what it is and how to leverage it to your benefit. What is Social Bookmarking? In the late 1990’s the first social bookmarking site appeared and the concept has gained popularity since then, making it the newest trend in the world…
  • Leveraging Social Bookmarking to Enhance Online Visibility

    8 Nov 2014 | 2:38 pm
    To be successful in ecommerce, your website needs to be visible. You want your business to be easy to find and rank as high as possible in the search results. Social media platforms are one of the most effective methods to increase backlinks and exposure, and social bookmarking is the newest trend in social networking. You can experience phenomenal business growth and enhance your online visibility by taking advantage of this increasingly popular trend. We’ll talk about the advantages social bookmarking brings to help you meet your business goals. Offsite Optimization. Offsite optimization…
  • How PPC Management Can Grow Your Business

    3 Nov 2014 | 2:40 pm
    In the world of online marketing, a successful business takes advantage of every tool available. Pay-per-click marketing is one of these tools. This method allows businesses to place bids on keywords with the search engines. For a period of time, your listing will appear at the top of results when users enter the specific keywords. While it is possible for anyone to run a PPC campaign, it can be difficult to master and consumes a great deal of time. This is when most business owners turn to a PPC management provider for assistance. These are a few of the ways that PPC can help you grow your…
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  • What It Means To Be “Eligible To Rank On Google” (Donna S. Duncan )
    17 Nov 2014 | 5:54 pm
    - Who doesn't want a top 10 ranking? The top 10 "eligible to rank on Google" pages earn 92% of the traffic. The top 3 earn 62. The post What It Means To Be “Eligible To Rank On Google” written by Donna Duncan appeared first on .
  • What It Means To Demonstrate Popularity and Authority On Google (Donna S. Duncan )
    17 Nov 2014 | 5:51 pm
    - For your website and page content to rank above all others, you have to demonstrate popularity and authority on Google. You have to convince Google that people value and appreciate your content. The post What It Means To Demonstrate Popularity and Authority On Google written by Donna Duncan appeared first on .
  • Need To Know SEO For Small Business Owners (Donna S. Duncan )
    6 Oct 2014 | 7:58 am
    - Avoid SEO frustration. FInd out what you need to know up-front so you can your align expectations with what's most likely going to happen as your site gets optimized. The post Need To Know SEO For Small Business Owners written by Donna Duncan appeared first on .
  • There Is No Such Thing As SEO Magic (Donna S. Duncan )
    13 Sep 2014 | 4:28 pm
    - When people ask me about SEO for the first time, I often get the impression they're expecting to hear something about a "SEO Magic" - something ... The post There Is No Such Thing As SEO Magic written by Donna Duncan appeared first on .
  • Why Blog? Not Just Because Your SEO Tells You To (Donna S. Duncan )
    5 Aug 2014 | 8:02 am
    - SEO's aren't just trying to make a small business owner's life miserable by suggesting they blog. It'll help your business. Take 5 and learn why. The post Why Blog? Not Just Because Your SEO Tells You To written by Donna Duncan appeared first on .
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    Indian SEO Blog: Tips, Updates on SEO, SEM and Online Marketing

  • Comprehensive Google Penguin Recovery Guide

    Indian SEO Company
    14 Nov 2014 | 11:49 pm
    Websites often get penalized by Google when a new algorithm update is released and from the moment a client website loses its rank on SERP, the uphill battle of a SEO Company in India begins. Once a site is penalized, it is extremely important to take the necessary steps to recover the previous position. When a site gets penalized, first it loses visibility on Google search, next it loses traffic and eventually the conversion rate drops drastically. There are many techniques to recover from different SEO algorithm updates such as Panda, Penguin and Hummingbird, but it must be remembered that…
  • Techniques to Get Leads Online Using Long Tail Keywords

    Indian SEO Company
    4 Nov 2014 | 2:23 am
    Releasing algorithm updates every month has become a common practice of world’s largest search engine. Whether it is Panda, Penguin or Hummingbird, Google’s main concern has always been to keep the web free from spam. Since Google works as a bridge and connect users with quality content through the SERP pages, they hate to offer end users any meaningless reference. Every time a new SEO update is released, professionals working in a SEO company India get terrified because such algorithm updates hit the ranking of clients’ sites and they start blaming the service provider. One of the most…
  • Is Investing in Social Media Marketing Strategies a Good Idea?

    Indian SEO Company
    21 Oct 2014 | 12:49 am
    Marketing is the key to reach maximum number of customers and these days digital marketing is not restricted to websites anymore. Social media is very popular nowadays and gives you a universal platform to reach maximum number of potential customers. Sites like Facebook, Twitter, Google+ and Pinterest can help you connect with the customers emotionally and boost your brand image. If your company still does not have a Facebook or Twitter account, then you are simply allowing your competitors to beat your business. You can hire a SMM company for your social media marketing campaign or take care…
  • Boost Local Search Rankings with These Steps

    Indian SEO Company
    13 Oct 2014 | 11:34 pm
    If you are worried about your low local search rankings, I presume you have been leaving out on the right and effective ways to fetch good ranks. In order to drive out your worries and see your business soar high on local search ranking lists, at first you need to be aware of the key local search ranking factors. Only after gathering knowledge about them, you will be able to perform the steps that this article will tell you to improve local search rankings. Here, I would like to mention that in case you are not convinced about your proficiency in doing the job on your own, you should take…
  • How to Create High Quality Backlinks for Your Website Naturally?

    Indian SEO Company
    26 Sep 2014 | 1:16 am
    The fact that the only way to take your website up in Google rankings is to build quality backlinks is no news now. But, you may be wondering “how to create backlinks for my website without resorting to guest posts or some other kind of exchange?” Well, do not worry; you still can get authoritative sites linking to you. Here‘s how. I would like to begin the discussion with a new kind of method of link building, which is being called The Moving Man Method; and it is producing quality results. Thinking “how to create backlinks for my website”? Go The Moving Man Method way It comprises…
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    Riverbed Marketing

  • How to Find the Right SEO Company in 24 Steps

    Todd Mumford
    21 Nov 2014 | 10:09 am
    SEO, or search engine optimization, is big business. And because is it an essential part of the online strategy for most brands it would stand to reason that it is well-defined and understood, right? Wrong. SEO is one of the most misunderstood online marketing channels your business has to embrace and adopt well in order to succeed. In fact, very few small businesses have a firm grasp on what a good SEO process is, and how it truly helps them build online traction. Yet, the need for quality SEO services for brands continues to rise in terms of importance. A 2014 study by HubSpot shows that…
  • How To Effectively Measure Your Online Marketing Efforts

    Todd Mumford
    18 Nov 2014 | 4:26 pm
    Why Measure Marketing? Seth Godin once said: “What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.” Measurement lies at the core of success management and therefore online marketing. Without marketing measurement you have no yardstick with which to compare to and improve against. And without that benchmark you will likely be left with the unsettling feeling of paralysis – well aware of the general marketing activities that could lead to success, but unable to take meaningful action in any one…
  • Expand Your Marketing Education with the Top SEO Conferences in 2015

    Todd Mumford
    12 Nov 2014 | 10:12 am
    If you want to dissect the latest news and learn the safest strategies for organic and paid search marketing, then you will want to attend one or more of the top search marketing & SEO conferences. In this post, we’re going to look at the top conferences and events that you can attend worldwide. The Events While there are lots of great online marketing conferences around the globe, the following are the premiere events in the search marketing industry. Search Marketing Expo Search Marketing Expo is the world’s leading search engine marketing conference. They have events…
  • What You Need to Know About the Google Penguin Algorithm Update

    Todd Mumford
    21 Oct 2014 | 11:51 am
    Recently, we took an in-depth look into the Google Panda algorithm update what it targets (low-quality content) and how it affects a website’s search visibility. Low-quality content, however, is not the only thing that Google is looking to banish from search results. In this guide, we’re going to dive into another one of Google’s major algorithm updates, Google Penguin.  What is the Google Penguin Algorithm Update? The Google Penguin algorithm update targets websites that participate in practices against Google Webmaster Guidelines to increase their rankings in search. It…
  • How to Help Your Agency Execute a Solid SEO Strategy

    Todd Mumford
    14 Oct 2014 | 11:33 am
    The best SEO results come from not just hiring an agency, but working with them to achieve the common goal of better search visibility. If you want to play an important role in ensuring the success of your SEO campaigns, here are some ways you can work alongside your agency to get results. Share Content Ideas  You know your industry better than anyone because you live and breathe it on a daily basis. Even if you don’t have the time or desire to create content, you likely have some great content ideas that pop up during the day-to-day operations. Each time you have a good content idea,…
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    The Web Hosting Bay

  • Download WPJobus v1.1.0 – Job Board and Resumes WordPress Theme

    27 Oct 2014 | 4:11 pm
    First of all, on WPJobus you can browse, search and filter / refine 3 entities: jobs, companies and resumes. And here companies have complex profiles and can be... The post Download WPJobus v1.1.0 – Job Board and Resumes WordPress Theme appeared first on The Web Hosting Bay.
  • Download Gonzo v1.9.3 – Clean, Responsive WP Magazine (Latest Version)

    26 Oct 2014 | 12:32 am
    Gonzo is built with semantic HTML5/CSS3 and is completely responsive/retina-ready. Not only is it responsive but it also keeps that magazine feel right down to mobile screen sizes.... The post Download Gonzo v1.9.3 – Clean, Responsive WP Magazine (Latest Version) appeared first on The Web Hosting Bay.
  • Download Business Essentials v2.2 – Premium WordPress Theme

    26 Oct 2014 | 12:27 am
    Business Essentials was written from the ground up with the modern business in-mind. From the elegant, clean and easy to read text, to the various fully featured page... The post Download Business Essentials v2.2 – Premium WordPress Theme appeared first on The Web Hosting Bay.
  • Download Focal v1.1.2 – A Responsive Photography Theme

    26 Oct 2014 | 12:26 am
    Focal is a responsive portfolio theme built for photographers. Showcase your photography in style with this fantastically designed, easy to use WordPress theme. Cutting edge, responsive design. Focal... The post Download Focal v1.1.2 – A Responsive Photography Theme appeared first on The Web Hosting Bay.
  • Download Mr. Tailor v1.3.1 – Retina Responsive WooCommerce Theme

    26 Oct 2014 | 12:23 am
    Mr. Tailor is a highly customizable responsive WordPress theme. WordPress consultants are using it as a framework to quickly build powerful websites and online stores for their customers.... The post Download Mr. Tailor v1.3.1 – Retina Responsive WooCommerce Theme appeared first on The Web Hosting Bay.
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    Foster Web Marketing - Web Design, SEO, Video, Social Media & Inbound Marketing Solutions

  • Four Ways to Increase Facebook Engagement

    18 Nov 2014 | 12:19 pm
    As far as a marketing plan goes, many people tend to push social media to the bottom of the totem pole. Unfortunately for those people, they are missing an excellent opportunity for engagement and brand awareness. Facebook, in particular, is a critical outlet for promoting content, engaging with your community, and branding your business.Why is Facebook So Important?More people are on Facebook than any other social media platform.Facebook offers the opportunity to share content in multiple forms and mediums. While it’s true that we all learn in different ways, there is no doubt that we…
  • Socktober 2014: Donating to Charities in Fairfax, VA

    12 Nov 2014 | 8:03 am
    The Legend of Socktober— What Is It?Socktober is a tradition here at Foster Web Marketing. It started about 3 years ago when our Front End Developer, Greg, declared sock war. The idea was to wear fun, colorful, silly socks and rack up points for your team for every cool pair of socks you showed off. This year we took advantage of the “holiday” to give back to our community.The Foster Web Marketing family divided into two teams, and earned points by donning their coolest socks. The team with the most points won, and the prize was pretty awesome. Initially, the goal was to…
  • It's Typo Tuesday! This Week, We Head Back to School.

    11 Nov 2014 | 9:25 am
    While walking through the halls of my children’s elementary school, I am surrounded by familiar sounds, sights and smells. Laughter and screaming as the end-of-day bell rings, stuffed backpacks making their way home, and books in the library that have been loved by hundreds of grubby, little hands.I am taken back to a time when life was so much easier, my cares consisted of whether recess would be inside or outside, and my hopes were high and strong. My principal was a tall, magnificent man, and my teacher was the smartest woman in the world. There was no way she could ever be wrong,…
  • Frights Await In This Halloween-Themed Typo Tuesday

    28 Oct 2014 | 3:37 pm
    Halloween is quickly approaching. Haunted hayrides and houses are all around, filled with people who are looking for a fright, but if you’re looking for something truly scary, check out this Haunted Farm!The grammar in this advertisement is absolutely horrifying and makes me cringe, truly scared to continue on.This entry includes issues with there vs their, is vs are, misspellings, misused apostrophes, improper capitalization, comma splices and more (oh my!) See if you can spot them all.As a business, it’s in your best interests NOT to scare people before they walk through the…
  • Will Video Win When Text Falls Out of Fashion?

    27 Oct 2014 | 1:59 pm
    You’ve heard us say it time and time again: when it comes to Internet marketing, content is king. But lately there have been some revolutionary voices in the streets, shouting that “The king is dead! Long live video!”Can it be true?Here’s what we know so far: for at least the last three decades, the trend in American culture has been away from reading. Now, we’re not bashing the educational system for failing to teach reading, nor are we saying that the U.S. public has grown stupid or lazy. We’re not even going to take the easy route of blaming…
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    Full Techtricks - Best PC Tips and Tricks

  • Download Kik for PC/Laptop Easily - How to guide-Kik for PC

    Nitin Singh
    4 Nov 2014 | 10:15 am
    There square measure several instant electronic messaging app for humanoid Smartphone, one amongst them is Kik traveler. it absolutely was Launched in 2009 by a bunch of scholars. however currently Kik traveler is one amongst the most effective and most used electronic messaging consumer within the Social world. Its not simply a electronic messaging app however you'll conjointly Share pictures, video, smiley, and lots of different options.Kik+messenger+for+PC+free+download Kik traveler encompasses a terribly Clean and customizable Interface, loaded with smileys and permits you to send…
  • The best way to Download Whatsapp for PC

    Nitin Singh
    26 Oct 2014 | 9:29 am
    The methods listed maybe you'll not find suitable, so you can visit this link to get to know how to Whatsapp for PC Download for Windows 7 or Whatsapp for Mac Whatsapp the globe most well liked and best electronic messaging Platform which might be used on robot, iOS, Symbian,Windows Phone.But what if all of your friends ar on whatsapp and you do not own a smartphone will cannot use whatsapp. however currently you'll be able to use whatsapp while not shopping for a rich smartphone.The factor you wish to use whatsapp is simply a Computer/Laptop and a web affiliation.So nowadays during…
  • How to Download Temple Run for PC easily

    Nitin Singh
    6 Sep 2014 | 8:29 am
    Temple Run one in all the foremost dependent game for robot. Its best responsive and run. however to Play Temple Run a pair of you do not ought to own associate degree robot device, you'll be able to Play Temple Run on your computer additionally. need to to understand How?Also See - Facebook Homepage Login Screen Temple-Run-2-for-pc So Guys these days i'll show the way to transfer Temple Run a pair of for computer. therefore before obtaining Started Let's grasp one thing regarding the sport. Temple Run is developed by Imangi Studio and also the game is crossed one hundred million +…
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    SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

  • The Diacritics SEO Technique – A Tactic Nobody is Using

    Razvan Gavrilas
    19 Nov 2014 | 2:38 am
    A subject that caught our attention and we considered to be worth researching it is the Diacritics SEO Technique. That’s right, diacritics and their impact on search and , most of all, on the organic SERPs. In the following lines we are going to analyze the way Google is treating diacritics and how these can massively impact your search traffic. Let’s get straight to the point with an example. Is there a difference between searching for “Haagen Dazs” versus searching for “Hagen Dazs”? I know they’re probably some old ice-cream producer from Denmark (it sure sounds like…
  • Google Penguin 3.0 Recoveries and Penalties – A Unique & In-Depth Analysis

    Razvan Gavrilas
    28 Oct 2014 | 6:43 am
    In this in-depth analysis we are going to highlight some interesting findings about the Google Penguin 3.0 Update. Although speculations have been on since early summer, it wasn’t until this fall that Google’s representatives said it loud and clear : Penguin 3.0 is rolling out! It’s true that “it’s a slow worldwide rollout, so you may notice it settling down over the next few weeks” and it’s also “ affecting fewer than 1% of queries in US English search results.” as the Google guys announced. As the sixth version of the Google update named after…
  • Digging into Google’s Lab: The Extreme Power of Search Turns IMPOSSIBLE to POSSIBLE

    Razvan Gavrilas
    23 Oct 2014 | 2:51 am
    One of the “fathers” of modern anthropology, Claude Lévi-Strauss, once described the scientist as “not a person who gives the right answers, [but] one who asks the right questions.” Scientific progress, by extension, might be measured best not by the answers we get, but by the questions we ask to get those answers. Questions are maybe our best tool in relating with ourselves and with the environment. Asking questions says not so much about the problematic nature of our environment, but about our openness towards it. Kids ask so many questions. The surrounding world is one and the…
  • Unmasking The Hidden Digital Marketing Strategies of 9 Successful Startups

    Razvan Gavrilas
    13 Oct 2014 | 2:38 am
    Even since we are in kindergartner until we take our grandchildren to visit the Natural Science Museum, we try to learn something. Luckily, learning is in our human nature. We try to learn something about everything and everything about something. And I think that this is great. Yet, what is even greater and maybe more meaningful is what we do with the things we’ve learned; how we make use of that information and how we change our course of action according to the data that we gathered. Digital marketing is a very “fashionable” domain, we might say, where you can find “tips and…
  • How Will Google “Read” & Rank Your Images in the Near Future

    Razvan Gavrilas
    2 Oct 2014 | 1:49 am
    Image Reading and Object Recognition in Images is an important task and challenge in image processing and computer vision. A simple search for “automatic object recognition” on Google scholar will provide you with a long list of articles mixing all sort of sophisticated equations and algorithms, dating from early ’90s until present. This means that the subject has been highly intriguing for the researchers in the field from the very beginning of search but is still a work that seems to be in progress. Not long ago we engaged you in the Google Image Search world, with an…
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    SEO Philippines Outsourcing

  • My First Ever SEO Webinar Will Be Up Soon

    Fervil Von
    18 Nov 2014 | 8:02 pm
    Hey guys, wazzup? Fervil here. Just wanted to give you a head start about our upcoming seminar this Saturday November 22, 2014. Topics that we’d be covering: Introduction to SEO – what search engines are, how SEO works, and why it is in demand Understanding keyword research and website analysis Implementation of on-page SEO Learning […] The post My First Ever SEO Webinar Will Be Up Soon appeared first on SEO Philippines Outsourcing.
  • 8 Well-Respected SEOs And Marketers Share Surprising Tips

    Fervil Von
    21 Aug 2014 | 4:50 am
    This is the second edition of my interview with SEO experts series. I was very fortunate to catch up with the great minds in the SEO and online marketing field. Let’s all learn and re-learn more actionable tips from top SEO’s in the Philippines and across the world. Well, what do you know? Come on and let’s […] The post 8 Well-Respected SEOs And Marketers Share Surprising Tips appeared first on SEO Philippines Outsourcing.
  • 10 Best Content In July 2014

    Fervil Von
    31 Jul 2014 | 6:56 am
    Monthly Round Ups For July 2014 is up! Here they are…  Ultimate Business Process Guide – 8 Steps to Success - Grant Merriel’s amazing business process guide thoroughly discussed the things that you need to know about “processing”. This is not just about SEO or building links, it’s about everything where you can apply “process”. Shut […] The post 10 Best Content In July 2014 appeared first on SEO Philippines Outsourcing.
  • What Really Happened In The GDI SEO Training Camp

    Fervil Von
    17 Jul 2014 | 10:33 pm
    Whoooooooooooah. The experience is unfathomable. The food was great. The venue was cool and very relaxing and the audience and set of speakers had overflowing ideas about SEO, online marketing and social media marketing. It was a great experience for all the participants who attended the event. If I could rate it 10/10 and 10 is highest I’d […] The post What Really Happened In The GDI SEO Training Camp appeared first on SEO Philippines Outsourcing.
  • Internal Link Building 101: Developing An Internal Link Strategy

    Fervil Von
    10 Jul 2014 | 9:10 am
    The English novelist Jane Howard once said: "New links must be forged as old ones rust." But what about internal links? As a content marketer, you need to understand the importance of internal linking. In fact, internal links are JUST as important as third-party links when it comes to SEO. The post Internal Link Building 101: Developing An Internal Link Strategy appeared first on SEO Philippines Outsourcing.
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    Digital Dancer

  • WSI Digital Summit Notes: The Internet will grow more in the next 5 years than in the last 25 years combined
    20 Nov 2014 | 12:19 pm
    So today (19/11/2014) I had the pleasure of visiting Microsoft’s headquarters in London, and attending the WSI Digital Summit (#WSIDigitalSummit for the Tweeters out there)! Throughout the day we listened to 5 speakers who unleashed some fantastic nuggets of information, which I believe could benefit any campaign/ business. Because of this I thought blogging time! Because today is over and I’ve had a brew, I thought I would do a quick blog and summarise each talker and highlight some of those golden nuggets of information which were uncovered. For your reference the speakers, title of…
  • Building that perfect website using Chuck Norris, a 6 part saga: Part 1 branding
    2 Nov 2014 | 4:09 am
    Abstract It is said a picture is worth a thousand words. A Chuck Norris is worth 1 billion words. So who better to use to explain a perfect website than big Chuck! This saga will use Chuck Norris to explain how to create the perfect website (in theory). Below is an introduction to the Chuck Norris saga, and how this article has been split up. Please feel free to scroll down to the title which takes your interest first: Analyse the audience Competitor analysis Industry Analysis Know yourself as your client knows you Make things simple for the average Joe Those little things every brand should…
  • Custom fit versus cookie cutter
    13 Aug 2014 | 5:27 am
    If you have ever wanted advice on making your content that much sweeter and you like to play around with statistics and experiments, then strap yourself in and read Head boy’s fantastic post: If you have been reading from some of the Godfathers and Godmothers of blogging you may have heard of a term referring to cookie cutter approaches to styling, writing articles and general presenting of information on a particular subject. This also applies to the “copy” used. The way you present data to draw your audience to buy. What is Cookie Cut? You should know what a cookie cutter is. It…
  • Top 10 Things Which Will Allow my Blog/Website to Rank on Google
    17 Jul 2014 | 8:18 am
    This post includes, 10 things which can help your blog/website appear higher in Google, where each point, has simplified bullet points to make sure nothing has missed. Every point includes information for the most basic and advanced SEO goers. The 10 points included are : Page Titles Images on a webpage Internal links Social media No keyword stuffing URL structure and website structure Digital Champions Headings Webpage content Check for mistakes Introduction   If a tree falls in a forest and no one is around to hear it, does it make a sound? Now, this may be the first time a digital…
  • No pod-casters were harmed in the writing of this piece
    29 Jun 2014 | 10:31 am
    So this is crazy, not just because people want to write for my blog but because this is technically the first post for my new website. A few of you may know my old site to be However out with the old and in with the new. So if you have ever wanted advice on your podcast, then strap yourself in and read Michelle Moloney King’s fantastic post.   Are you a Podcast Sinner?   Outtakes are funny. Rarely.   If you use use the words: I, me, mine, my, arse – too much then I will delete you. Moloney King don’t subscribe to no self-pity party!
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  • Staying HIPAA Compliant with Social Media

    Dhugal Gardner
    20 Nov 2014 | 12:10 pm
    The opportunities social media presents a healthcare marketing strategy are numerous and are the result of the changing nature of the patient journey. More and more patients are now turning to social media and search engines as they search courtesy of Purple Slog for reviews of providers and services, information on symptoms, and peer to peer discussions regarding health issues. As a healthcare professional, your goal is to be a part of this journey from the very beginning. An optimized website and proactive social media presence will attract new patients and assist in online discovery.
  • Facebook Advertising vs Google Display Network

    Dhugal Gardner
    14 Nov 2014 | 3:30 am
    Digital marketing has become an absolute must for businesses. In this article, we take a look at two of the best Internet platforms available to advertisers: Facebook and Google Display Network. courtesy of Marco Pakoeningrat     According to the most recent figures, Facebook has 1,317 million users worldwide generating over 1 trillion page views per month, while Google Display Network serves 1 trillion ad impressions across more than 2 million websites. So what do all these big numbers mean? Both Facebook and Google Display Network have tremendous advertising reach and potential.
  • 5 Simple Steps to Writing a Golden LinkedIn Recommendation

    Dhugal Gardner
    7 Nov 2014 | 6:49 am
    With over 300 million members, LinkedIn is the top business-oriented social networking service dedicated to connecting professionals. Among its many features is the ability to write and receive recommendations to and from anyone you may have come across in a professional environment. This might include friends, colleagues, ex-managers and customers. A recommendation is an endorsement of your work, services or products. Recommendations add a personal touch to your profile and can help you stand out to employers. It can also increase the likeliness that professionals in your industry will want…
  • Seven Deadly Sins of Social Media Marketing- Dos and Don’ts

    Dhugal Gardner
    29 Oct 2014 | 11:22 am
    The world of social media is full of constantly evolving platforms that build and enhance relationships between people and businesses across the globe. Despite its relative youth, social media has quickly become a pillar of today’s society and exhibits considerable influence on decisions and opinions. (See the Arab Spring or Obama’s cutting-edge election campaign in 2008 if you need convincing.) At Chatter Buzz Media we work hard to understand and harness that influential power. We put our heads together and came up with some helpful tips on what NOT to do when handling a social media…
  • Facebook Advertising vs Google Display Network

    Dhugal Gardner
    23 Oct 2014 | 11:02 am
    Digital marketing has become an absolute must for businesses. In this article, we take a look at two of the best Internet platforms available to advertisers: Facebook and Google Display Network. According to the most recent figures, Facebook has 1,317 million users worldwide generating over 1 trillion page views per month, while Google Display Network serves 1 trillion ad impressions across more than 2 million websites. So what do all these big numbers mean? Both Facebook and Google Display Network have tremendous advertising reach and potential. While these numbers help us visualize the…
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    Avatar » Blog

  • 5 Most Important Link Building Posts of 2014

    23 Nov 2014 | 5:08 pm
    As any SEOer knows, link building is an ongoing battle that makes up a large part of the SEO campaign. Getting quality links isn’t easy – there’s no simple way to convince a site to link to you, so sometimes it’s necessary to dig a little deeper and sometimes come up with creative solutions. With Google constantly updating its algorithm, it’s also a constantly changing area, and it’s essential to keep up to date with information and findings so you aren’t using old and potentially harmful techniques. 2014 presented a number of changes and…
  • www vs non-www – Which Is Better?

    Mark Rocket
    17 Nov 2014 | 5:20 pm
    Web businesses and developers are constantly looking for new trends to make their brand stand out, appear fresh and modern, and appeal to an increasingly younger and web-weary audience. One such trend that has appeared recently is dropping the www and leaving just as the entire address (e.g using instead of These are commonly known as ‘naked domains’ and can be configured through most domain hosts, or by setting up a redirect. Though this looks slick and is on-trend, there are some considerations that may be relevant. Reasons For…
  • Newsletter Email Invitation

    Katie O’Neill
    23 Sep 2014 | 7:20 pm
    An email newsletter can be a great way to keep in touch with your customer base, as well as to market new products. When people to sign up to your newsletter, you gain an audience who has shown interest in your expertise. The best way to add to your email list is through contacts you’ve already made, such as customers, business contacts or associates. However, when inviting people to join your mailing list you need to do this with careful consideration to maximise the sign up rate. The key is creating a newsletter email invitation template that is friendly, engaging and clearly…
  • 8 Reasons Why You Need A Mobile Device Friendly Website

    7 Sep 2014 | 3:57 pm
    Mobile devices make up a significant portion of daily Internet usage, and this number only looks set to increase into the future as we integrate smart phones and tablets further into our lives. If you had a high street shop and 10 people out of a 100 had a bad experience, you’d probably do something about it pretty quick – and you shouldn’t think any differently when it comes to ensuring you have a mobile-ready site. Therefore, making sure your site works optimally for mobile users and provides an elegant viewing experience is more critical than ever. If you need further convincing,…
  • Tips For Boosting Local SEO

    Katie O’Neill
    3 Aug 2014 | 8:55 pm
    For businesses with a physical location or storefront, there are two important kinds of SEO – one is targeting general keywords, but the other is all about capturing people looking specifically in your local area for the products and services you’re offering. Sites with local relevance are displayed higher on the search results page, especially on mobile devices where people are likely to be on the go and needing something nearby. Google automatically offers geographically relevant results, so by ranking highly for keywords you’ll go a decent way towards being the first name…
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  • How to Audit Your Website for Improve SEO and Conversions [Infographic]

    Keyur Lalani
    23 Nov 2014 | 4:10 pm
    Website audit is crucial part for improve SEO and conversion. Auditing website will determine whether your site on the right track for achieving your goals. There are 2 main benefits for web audit Improving Conversion Improving Website Performance Enhancing SEO In order to help you with your website audit, I’ve created an infographic that shows […] The post How to Audit Your Website for Improve SEO and Conversions [Infographic] appeared first on Rankjane.
  • How to Perform SEO Audit [Website Audit/Checklist Template Included]

    Keyur Lalani
    17 Nov 2014 | 7:12 pm
    One thing I have noticed that most site are not optimized for search engines. Site owners not focus more on site audit. Research proves that site who perform SEO audit will rank better than the site who does not perform SEO audit. Process that check the health of your website in many areas called SEO […] The post How to Perform SEO Audit [Website Audit/Checklist Template Included] appeared first on Rankjane.
  • Google Ranking Factors – On Page/Off Page SEO for Newbies

    Keyur Lalani
    15 Nov 2014 | 4:02 am
    Google keeps updating its algorithm just to don’t let anyone make sure of his understanding of the Google’s algorithm factors, and so that Google always remains an interesting subject. Joke. Yes, Google’s ranking factors and parameters have changed a lot and changes have become common since last two three years. The algorithm keeps updating continuously as per […] The post Google Ranking Factors – On Page/Off Page SEO for Newbies appeared first on Rankjane.
  • Critical Social Media Mistakes That One Should Always Avoid

    Keyur Lalani
    6 Nov 2014 | 8:38 pm
    Whether you’re trying to build your own brand  or you’re in charge of social media management for a business, there are plenty of tricks to try and some you need to avoid. Just because you dominate your personal Social Media page doesn’t mean all of those tactics seamlessly translate to online brand management via social […] The post Critical Social Media Mistakes That One Should Always Avoid appeared first on Rankjane.
  • How to use Linkedin groups to drive traffic to your website?

    Keyur Lalani
    30 Oct 2014 | 9:07 pm
    Many social media networks are being used for networking with people, connect with your market, develop relationships, understand what your competitors are doing, and finally doing all this, and generate a steady traffic to your site too. LinkedIn is one such social media platform which can be used to do all these in three distinctive […] The post How to use Linkedin groups to drive traffic to your website? appeared first on Rankjane.
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    Digital Direct » Blog

  • Interview with an SEO expert

    Copley Sutton
    17 Nov 2014 | 12:46 am
    Someone who eats, sleeps and breathes SEO seven days a week is Lazlo le Roux of Digital Direct. I managed to stop him in between his busy day and ask him a few questions about the industry. Here’s what he had to say. What would you say is the biggest challenge within the world of online marketing today?To get it right! The biggest problem we face in South Africa is the poor quality of online marketing managers, SEO specialist & PPC managers.Almost everyone can do online marketing, but not everyone can get it right. In most cases they end up messing it up for people like us to fix…
  • What if the internet shut down?

    Lazlo le Roux
    10 Nov 2014 | 11:33 pm
    Eeeeek! How would a temporary or permanent shutdown of the internet affect your life and career? Here’s a hypothetical look at what would happen if humans were without the internet for an entire month! The upside People would take literacy more seriouslyYes, that’s right. No internet means no smart phones, no email, No Skype, no Whatsapp, no chat rooms… NOTHING! You’d have to go back to speaking on the telephone, writing letters and posting them, and—wait for it—send urgent messages via telegrams! People would learn face to face social skillsOk, so instead of…
  • SEO for insurance companies

    Copley Sutton
    7 Nov 2014 | 3:47 am
    The insurance industry is highly competitive and many marketing means are currently utilized to advertise to the masses. Besides AdWords, insurance companies also need to step up their online presence if they wish to survive the competitive climate they operate in. Flooding the webFirst things first! You want search engines to successfully pick you up as an authority in your field. An aggressively proactive approach needs to be taken in order to achieve this better than your competitors.What to do: Highly informative articles, fully furnished with links to your company and carefully…
  • How to transition from advertising to SEO in 5 steps

    Lazlo le Roux
    5 Nov 2014 | 5:17 am
    Well done on coming to the conclusion that SEO is the best and cheapest way to market your company. Now it’s time to take those initial steps in implementing all of the SEO strategies you’ve learnt about. But what about that massive budget that’s still allocated to your conventional advertising methods? What should rightfully become of those funds? Step 1 – Find the right partner The first and most important step to changing over to SEO is to find a reliable SEO company that understands your industry type. The partner you choose should be proficient in the following SEO…
  • Why marketing firms become SEO consultant and why they fail

    Copley Sutton
    3 Nov 2014 | 10:21 am
    Not hiring the right person for the jobThe other day I was Googling for safari game parks in South Africa. I was impressed to find that three game parks were advertising on Google AdWords. I clicked on all three to compare them with each other. What I found really made me angry! Two of the three safari websites were almost unreadable, the content was so badly written! The sites were not user friendly at all and there were almost no pictures!That experience was a testimony to me that there are AdWords managers out there who are duping their clients into thinking that AdWords is…
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    4Walls Blog

  • Where Content Strategy and Design Come Together

    Mark Hoban
    19 Nov 2014 | 12:53 pm
    Presentation isn’t everything, but it sure helps. Three Things to Keep in Mind when It Comes to Content Strategy and Design I’ll be the first to say that presentation is never the end-all-be-all when it comes to taste or quality. You should have seen the amalgamation of eggs, hot sauce, and vegetables I ate this morning, which wouldn’t pass for an “Omelette” in any kitchen (or universe). Sure, it tasted great — because I know what went into it, I knew the details, and  I knew exactly what to expect. When it comes to writing and content, whether it’s…
  • How 4Walls Taught Londonderry Middle School a Lesson

    Mark Hoban
    2 Oct 2014 | 2:23 pm
    A lesson in Creativity and Technology Update: Check out the Manchester Union Leader’s story on our work with Mrs. Roy’s Creative Computing and Media class. Early last school-year, we decided we wanted to get involved with the community. But we didn’t just want to spend a day picking up trash.  Sure, we might be talented when it comes to picking up trash (Mark even wanted to be a trash collector when he was 2. For a toddler, he was really serious about a good city job with benefits). We wanted to do something that let us use our talents to give something back.
  • what’s it like to be an intern @ 4walls?

    Kyle Phillips
    20 Aug 2014 | 1:09 pm
    Icons and graphics Kyle has been working on for both the 4Walls Media Group website and numerous ads in the Hippo I really didn’t know what to expect when seeking out an internship. I just knew that I would need to have one on my resume before graduation. As a new designer, it’s important I have freedom to try new things and discover my style, all while getting feedback from those around me. With that, I didn’t want to start somewhere extremely corporate as my first career defining opportunity. It’s been almost three months working with this crazy, talented bunch and it continues…
  • rehabbing your website with content strategy and a facelift

    Mark Hoban
    30 Jun 2014 | 7:00 am
    There’s a lot that can happen to your web traffic. But what happens when you’ve tried everything and nothing seems to bring your numbers back? You’ve considered the  Algorithm Changes. You’ve taken care of the handful of dead links you had holding you back. You even re-wrote some content that could have been better, but nothing seems to work.   Sound like a familiar situation?  We’ve all been there. But before I start, let me get this out of the way now: the whole point of this post isn’t to throw out industry terms or regurgitate information you…
  • office thoughts: a moment of solidarity for the chicago cubs

    Mark Hoban
    27 Jun 2014 | 8:00 am
    With the USA advancing to the knock-out round of the World Cup, we got to thinking about some of the biggest underdogs in the sporting world. With that in mind, did you know the last time the Cubs won a world series was in 1908? (As an office full of Red Sox fans, we know how it feels to hold it down at the bottom of the barrel. Really, we do.) So, to provide some perspective…. what  did the world look like the last time our hapless friends in the Windy City won the world series?  Let’s take a look… January, 1908 The first New Year’s Ball dropped in Times Square and…
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    Fat Joe

  • How To Prove SEO Worth To Your Clients [Infographic]

    Joe Davies
    7 Nov 2014 | 5:21 am
    Proving the value of SEO can be tricky in todays environment. As an online marketing agency you will inevitably be faced with the task of convincing your clients to invest in SEO. Whether it’s content marketing, outreach or good old fashioned link building, business owners and decision makers need to know that the investment they’re making will pay off. Lucky for us, the figures and stats for SEO have always spoken for themselves. Whilst all channels of online marketing like PPC and social have their merits, none can compete with the enormous ROI of SEO. Here’s an…
  • R.I.P PageRank

    Joe Davies
    7 Oct 2014 | 8:15 am
    So it seems we have official(ish) word on the future of Google PageRank. See the video below at the 20.30 spot. Google’s very own John Mueller states there ‘probably’ won’t be any more page rank updates in a Google hangout. source: Search Engine Land Exactly what is (or was) PageRank? “PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.” A once worshipped metric in the…
  • How To Create A Killer Infographic Campaign (With Actionable Steps)

    Joe Davies
    26 Jun 2014 | 7:30 am
    At Fat Joe, we love the idea of Infographics. We believe they should be part of any content marketing and SEO campaign. If they look good, have great info, and have the right promotion strategy, a single infographic can do wonders for your brand, traffic and sales. What exactly is an Infographic? Infographics are nothing new. In fact, they date back waaaaaaay before the internet, the 1600’s to be precise. Online Infographics these days are designed to be shared and create a viral buzz. I’m guessing nearly everybody on the planet has seen an infographic in one form or another. An…
  • ‘Content Marketing, You Need Me’… Yours Sincerely, Link Building

    Joe Taylor
    17 Jun 2014 | 6:47 am
    In a world where almost half of website traffic comes from search, developing content and link building strategies with the aim of improving organic visibility (whether solely or part of a bigger marketing campaign) just simply cannot be ignored. Why? Because links are still the biggest ranking factor of today and they are going to be around for a very long time to come. Will search engines ever be able to discount the complete value of links? Probably not. So, bridging the gap between content marketing and link building should be a focus for most marketers who want to improve a…
  • What Facebook, Graffiti & Deadly Patterns Can Teach You About Link Building

    Joe Davies
    6 Feb 2014 | 5:24 am
    Executing link building on scale and in volume is a skill in itself. Whether you are outsourcing your link building or handling it yourself in house, the volume and the types of links you build are probably the most important decisions you’ll make on behalf of your SEO clients. Google and other search engines detect manipulation based on ‘patterns’. For example if you keep building 50 links every month using the same anchor text, targetting the same URL and using the same kind of link building technique then, sooner or later a pattern will be forming and Google’s algorithm filters…
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    WooRank Blog

  • Build A Smarter Mobile Website Using Google Mobile Analytics

    Divi Fernando
    19 Nov 2014 | 11:30 pm
    We have previously written on topics that talk about improving mobile site speed, tools and tips to create an awesome mobile website, responsive website tools, steps in mobile SEO audit and so on. These posts describe best practices for your site’s mobile presences and the tools used to achieve them. However, if you really want to customize your site’s mobile experience to your site’s real traffic, you must analyze your mobile website traffic through your website analytics data. Since it is directly associated with Google and since it is free, Google analytics is the most…
  • Interacting With Brand Mentions And Creating Awareness

    Divi Fernando
    16 Nov 2014 | 11:45 pm
    There was a time when businesses and customers had virtually no communication except for phone calls to Customer Service departments. These businesses may have used market surveys or other types of offline methods to discover customer opinions but there were no direct customer-brand conversations, unlike in today’s world of @mentions on social media. Today, we list all the tools that came to our minds for monitoring mentions a brand might receive on the web. Tools To Monitor Online Mentions There are many tools available to monitor web or social media mentions of your brand. Some…
  • Selling Local Marketing: How To Get A ‘YES, Please Help!’

    Divi Fernando
    12 Nov 2014 | 11:30 pm
    Dear digital agency, do you sell local marketing services? If so, this post is for you. Even in this day and age not all local businesses have been listed online. And even if they are, they often market themselves poorly or spend more money than they should. The opportunities to convert these local businesses into your customers are immense, if you approach them the right way. They probably need you more than you need them. Here are a few tips on how to make local businesses come to you and say ‘Yes, please help us with our local marketing!’ Emphasize How Important Local Is In…
  • 3 Reasons To Accept Guest Posts

    Nicole Kohler
    9 Nov 2014 | 11:50 pm
    In January of this year, Google’s distinguished engineer and Webspam team leader Matt Cutts posted a rant on his personal blog about the usage of guest blogging for search engine optimization purposes. His post began as follows: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.” This post sent shockwaves through the SEO community, and with good reason. Up…
  • Digital Agencies: 5 Smart Ideas To Grow Your Revenue

    Divi Fernando
    5 Nov 2014 | 11:30 pm
    Have you ever experienced an economic slowdown? Every business goes through a drought where there are no new clients coming in. If you’re like most small digital agencies and get paid by the project, this can put a serious damper on revenue. Whatever type of pricing you have set up for your digital agency you need some means of growing and earning revenue consistently to attain financial stability throughout the year. This way you will not have to always depend on money from new projects alone. 1. Create Your Own Training-On-Demand Resources All the knowledge you have about your…
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    Dallas SEO Staff

  • Tips to Get More Website Traffic: On Page Optimization

    Dallas SEO Staff
    21 Nov 2014 | 5:21 am
    Anyone who owns a website wants more traffic. Of course! Who would spend time and money building a site and not want others to find it. Your website is intended to do one thing – make you money. If no one finds it or sticks around long enough to purchase your product or service then what’s the point of having a website? fortunately building the site itself shouldn’t take much cost or effort on your part. There are plenty of free website content management systems available that you or a designer can start with. This saves you the cost of developing a site from scratch.
  • Content Optimization: Writing Good Content on Your Website (PART 2)

    Dallas SEO Staff
    19 Nov 2014 | 10:43 am
    It’s important to have content and a lot of it, but it’s also important that your content is properly optimized. By this I mean it talks to your users in a way that is understandable and informative while still taking into account your keyword research. It’s obvious why you need to have coherent content that people care about – without that anyone who does find your page will probably leave before getting through the first paragraph (you’re still here I hope!). Optimizing content based on your keyword research is important because that helps Google understand…
  • SEO VIDEO ADVICE: Optimize Your Website for Multiple Locations and Regions

    Dallas SEO Staff
    24 Oct 2014 | 11:54 am
    Local business owners often ask how to get ranked in cities that they do not have a physical store – it takes some effort, but it’s possible to outrank competitors in their own cities. We’ll show you how. The post SEO VIDEO ADVICE: Optimize Your Website for Multiple Locations and Regions appeared first on Dallas SEO Staff.
  • How to Write SEO Optimized Content for Your Web Site

    Dallas SEO Staff
    15 Oct 2014 | 1:44 pm
    After diligently finding all the correct keywords you should be focusing on, it’s time to write content for your site based on those keywords. You know what people are searching for as it related to your business so you can now use that info to tailor your content towards those search phrases. This is one of many ways Google understands what your page and site are about. Optimize Existing Content First Assuming you already have a site and that site has content, it’s faster to optimize pages that have already been created. Go through your pages one at a time and work in the…
  • Outdated SEO Tasks That No Longer Work

    Dallas SEO Staff
    7 Oct 2014 | 10:42 am
    Search Engine Optimization best practices often change and as search engines get smarter,it’s no wonder that many SEO strategies that worked great in the past no longer help your site and can even hurt your rankings. One of the most widely used tactics that now hurts instead of helping is called “keyword stuffing” – It used to help get your pages ranked very high for the selected term and there was even a formula of how many times to use a specific keyword in a page to get it to rank best. In addition it was widely accepted that creating a page for each keyword and…
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    Linkody's Blog

  • The future of link building

    George Mathew
    14 Nov 2014 | 2:28 am
      Search engine optimization has not become any easier with the passing of time. It is still the tricky game it has always been. Today it’s becoming increasingly complicated by the prospect of having to keep up with Google’s many changes. They say it’s risky. However as Warren Buffett puts it aptly, “Risk comes from not knowing what you’re doing.” Indeed, SEO is much the same as investing in stocks. Search Engine Optimization today runs largely on speculation, with many people placing their hopes in the hands of a few professionals that are capable of…
  • The Complete Guide for Your Twitter Marketing Campaign

    George Mathew
    7 Nov 2014 | 6:05 am
    Are you an online marketer who is thinking of adding Twitter to your marketing arsenal? Are you looking to drive more traffic and boost your brand relevance? Perhaps you are already using Twitter, but now with an intent to maximize its potential and bring in more revenues. It is undeniable that Twitter is one of the biggest players out there. According to surveys conducted by Ragan Communications, Twitter is a goldmine for brands. Source *Almost 80 percent (79 percent) of Twitter users are more likely to recommend brands they follow. *Sixty-seven percent of Twitter users are more likely…
  • 30 free Social Media Marketing Tools for Business

    George Mathew
    29 Oct 2014 | 9:00 am
      The advent of the internet has made marketing easier. Just think about it, with the internet you can reach reach millions of people through their computer screen and sell them stuff. Now, online marketing has become a lot easier thanks to great social media tools that can help you put your marketing on autopilot. Here is a selection of the 30 best social media tools for business. These tools have a free version as well as premium paid versions. These social media tools help you to market your services without any kind of effort. Go through a detailed study of these 30 free social…
  • What is Google Panda 4.1 Is And How Does It Affect Your Website?

    George Mathew
    14 Oct 2014 | 3:25 am
    Google Panda has been shaking the SEO world since its first introduction back in 2011. Since then, SEO experts and various sites keeping track of every major and minor changes from Google have confirmed 26 updates and refreshes. The Google Panda 4.1 is the 27th update to be released by Google. According to some experts, newer versions of Penguin are also expected to be rolled out very soon. A brief history of Google Panda updates On February 2011 Google Panda was incorporated into Google’s ranking algorithms affecting up to 12% of SERPs. It was also called farmer update since it seemed to…
  • A guide to Blogger Outreach

    George Mathew
    30 Sep 2014 | 2:26 am
    Going it alone may not be the best thing to do when running an online business. Your prospects are all around you and even when a relationship doesn’t directly translate into money, it doesn’t mean that it’s not helpful and or rewarding in many other ways. According to Pat Flynn “When I think back to all of the most noteworthy moments of my online business career – from my first digital product sale back in 2008, to my first feature article on a top-blogger’s website in 2009, my first speaking gig in 2011, to the launch of my best-selling book on Amazon – beyond the hard work…
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    VTNS Solutions Blog

  • What You Need to Know about Business Blogging

    Adegboye Adeniyi
    18 Nov 2014 | 7:14 am
      Content they say is King. This phrase became more popular as Google went all out to fight links spam via the penguin updates and low content spam via the numerous panda updates. As a result everyone rushed into the content marketing game. Businesses were told to produce more content if they want to rank higher on Google search engine result pages. But with the content is king era came two major problems for business. One is the fact that producing more content does not necessarily lead to higher organic ranking. Why was this so? This is because Google do not rank website but rather web…
  • What is Search Engine Optimization[Infographic]

    Adegboye Adeniyi
    3 Nov 2014 | 4:09 pm
    If you have been searching for ways to increase your website traffic, then you must have been told that Search Engine Optimization is one of the ways your problem can be solved. And for a fact they are correct. Within a few weeks of implementing just the basic SEO onpage standard practices, a lot of our clients have seen increase in their web traffic with as much as 51%. So SEO works but what then is the issue. Despite all the information available and the much known advantages of implementing SEO on a website, why are a whole lot of people still confused. This is why we have created this…
  • 3 Important Phase of a Link Building Strategy

    Adegboye Adeniyi
    15 Oct 2014 | 12:36 am
      Either you believe in the myth of the Google ranking factor or you think there is a complete list out there somewhere, one fact remains. Links are the life blood of any off page SEO campaign. On-page Factors are cool. It tells the search engine what your webpage is all about but off page factors especially backlinks are a no brainer. If you want your website to climb higher on the SERP, you need to get more links. If you want brand visibility and referral traffics, you need to acquire more links. Backlinks are the spine of the Google algorithm and therefore you need to understand how…
  • Expert SEO Interview with Venchito Tampon

    Adegboye Adeniyi
    8 Oct 2014 | 4:08 am
          If you continue to read this piece, I make you one promise; it is going to be the one of the best post you are going to read this week. Okay, maybe not better than Eric Ward interview with Rick Boerebach of ZEEF but equally as good. This is because we were able to catch up with Venchito of Digital Philippines to feature on our expert interview section.It was a great opportunity for us to have an insight into what his days are like, what he thinks of Google, what is favourite link building technique is and how he spends his free time when he is not busy getting those…
  • The Complete Guide to your Social Media Success

    Adegboye Adeniyi
    6 Oct 2014 | 5:28 am
    Creating a social media presence for your brand can be a challenging task. Not only do we have numerous social media platforms but the sheer number of users on each can be intimidating for any business new to the game. Take a look at the following statistics: 1. Nigeria has a Facebook population of over 12 million active users. 2. Every minute of the day, people share over 2m post on Facebook. 3. Over 200 million monthly active users on Instagram alone. 4. Twitter users tweet over 277,000 times per day. 5. Pinterest users pin 3,472 images per day. In the face of such huge activity, the…
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    Avanti Vision Digital Marketing Blog

  • What You Should Know About Closed Loop Marketing?

    19 Nov 2014 | 4:24 am
    Whether you’re at the helm of a family-owned brick-and-mortar business in Philadelphia or the Marketing Director of a world-wide corporation, it’s essential not only to develop relevant marketing initiatives that reflect your brand, but also to identify exactly from which of your marketing channels customers find their way to your company. By being able to both launch engaging marketing efforts and analyze how that traffic got to your company website, you not only affirm the value of your marketing campaigns, but also gain invaluable insight into how and where to invest your marketing…
  • 5 Common Mistakes Many Philadelphia Web Design Companies Make

    22 Sep 2014 | 7:27 am
    As with all major decisions for your business, taking the time to do your due diligence before you hire a service to help you bring your marketing plans and business goals to fruition will be time well-spent.  Choosing the right web design company is no exception; in fact, since your company’s presence on the Internet has the power to launch your business to wonderful new heights, the web design company you hire to create this essential marketing tool needs to be experienced, creative, innovative, and quality-focused. Unfortunately, however, even many of the well-established…
  • 7 Lies Philadelphia SEO Companies Like to Tell

    3 Sep 2014 | 8:29 am
    Whether you are a business owner or the marketing director for your employer, you know that your company’s website is important for lots of reasons: to have an online presence, to provide information and demonstrate your expertise in your particular industry, and to secure new and repeat business.  While these reasons for creating and maintaining an engaging, informative, and effective website are all indisputable, how you choose to present content and information on your website is debatable. However, some Philadelphia SEO Companies won’t agree; they’ll swear there’s only…
  • The Top 5 Questions Asked About Inbound Marketing

    12 Aug 2014 | 7:00 pm
    This post addresses the top 5 questions asked about inbound marketing.  
  • Google's Summer Updates Shake Up Local Search, and Rich Snippets

    8 Aug 2014 | 9:00 am
    As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google. In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location. 
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  • What Makes You a Good Project Manager?

    Alex Noudelman
    23 Nov 2014 | 1:26 pm
    Good project managers are hard to find, and great project managers are much rarer. Why is it rare to find a great project manager? In the majority of cases, rating one’s effectiveness is very subjective. How can you quantify certain traits, whether they be personal or professional? What baseline do you use as reference and what factors can you leverage to quantify this in a reasonable manner? To start, our project management team recommends that you try to catalog some of the key things that make a project manager good at their job. I recall being once asked in job interview: “what would…
  • Global Warming: The Cause of Crazy Winters

    Alex Noudelman
    22 Nov 2014 | 2:28 pm
    Hundreds of millions of people in North America and Europe battle snow and ice storm year after year, wondering why they are being punished with bitter cold, especially when spring arrives and the weather forecasts are in the minuses. You probably remember the 2013 Ice Storm that hit central and eastern parts of Canada as well as North Eastern United States in December, 2013. The storm resulted in the deaths of 27 people, loss of power to over a million residents, and $200 million+ in damages. The winter before that was as brutal. In February 2013, the Winter Storm Nemo hit parts of…
  • Patriots Celebrate 1 Million Twitter Followers By Offending Everybody

    Miri Elmaleh
    21 Nov 2014 | 11:04 am
    The twittersverse is a place in which mistakes are frequently and hilariously made, largely on the part of huge corporations who just don’t pay attention, which makes it even more awesome. Last weeks, New England Patriots’ social media campaign reached a 1 million follower milestone on their twitter feed when they tweeted a digital Patriots jersey with the twitter handle of each fan on the back. The thing is, social media is comprised of a large sum of idiots, and some of those idiots have racial slurs in their twitter names, and when large corporations do not factor in these idiots,…
  • Husband Filming Wife Singing Salt n Pepa Gets Over 9 Million Views on Social Media

    Miri Elmaleh
    20 Nov 2014 | 11:19 am
    A few days ago, a video of a woman rapping to Salt n Pepa went viral with over 9 million views. It went viral in only a couple of days. This video was unremarkable. It was neither extremely funny nor insightful and was only forty seconds long. How this video managed to spark the interest of over 9 million people perplexes me. Bottom line; it’s just not good enough for that. Previously, home videos that have gone viral on YouTube have been pretty exceptional, unbelievable, funny, or heartwarming. This video is none of these things. One could argue that this is the work of expert social media…
  • Why We Really Have International Men’s Day

    Alex Noudelman
    19 Nov 2014 | 1:05 pm
    November 19, 2014 happens to be International Men’s Day. According to the organization’s website, International Men’s Day is, “…an occasion for men to celebrate their achievements and contributions, in particular their contributions to community, family, marriage, and child care while highlighting the discrimination against them.” International Men’s Day is not the same thing as International Women’s Day. Men are not celebrating this day because they are able to study in universities in their country of residency without fear of vengeance. Men do not celebrate their rights…
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  • What Makes You a Good Project Manager?

    Alex Noudelman
    23 Nov 2014 | 1:26 pm
    Good project managers are hard to find, and great project managers are much rarer. Why is it rare to find a great project manager? In the majority of cases, rating one’s effectiveness is very subjective. How can you quantify certain traits, whether they be personal or professional? What baseline do you use as reference and what factors can you leverage to quantify this in a reasonable manner? To start, our project management team recommends that you try to catalog some of the key things that make a project manager good at their job. I recall being once asked in job interview: “what would…
  • Global Warming: The Cause of Crazy Winters

    Alex Noudelman
    22 Nov 2014 | 2:28 pm
    Hundreds of millions of people in North America and Europe battle snow and ice storm year after year, wondering why they are being punished with bitter cold, especially when spring arrives and the weather forecasts are in the minuses. You probably remember the 2013 Ice Storm that hit central and eastern parts of Canada as well as North Eastern United States in December, 2013. The storm resulted in the deaths of 27 people, loss of power to over a million residents, and $200 million+ in damages. The winter before that was as brutal. In February 2013, the Winter Storm Nemo hit parts of…
  • Patriots Celebrate 1 Million Twitter Followers By Offending Everybody

    Miri Elmaleh
    21 Nov 2014 | 11:04 am
    The twittersverse is a place in which mistakes are frequently and hilariously made, largely on the part of huge corporations who just don’t pay attention, which makes it even more awesome. Last weeks, New England Patriots’ social media campaign reached a 1 million follower milestone on their twitter feed when they tweeted a digital Patriots jersey with the twitter handle of each fan on the back. The thing is, social media is comprised of a large sum of idiots, and some of those idiots have racial slurs in their twitter names, and when large corporations do not factor in these idiots,…
  • Husband Filming Wife Singing Salt n Pepa Gets Over 9 Million Views on Social Media

    Miri Elmaleh
    20 Nov 2014 | 11:19 am
    A few days ago, a video of a woman rapping to Salt n Pepa went viral with over 9 million views. It went viral in only a couple of days. This video was unremarkable. It was neither extremely funny nor insightful and was only forty seconds long. How this video managed to spark the interest of over 9 million people perplexes me. Bottom line; it’s just not good enough for that. Previously, home videos that have gone viral on YouTube have been pretty exceptional, unbelievable, funny, or heartwarming. This video is none of these things. One could argue that this is the work of expert social media…
  • Why We Really Have International Men’s Day

    Alex Noudelman
    19 Nov 2014 | 1:05 pm
    November 19, 2014 happens to be International Men’s Day. According to the organization’s website, International Men’s Day is, “…an occasion for men to celebrate their achievements and contributions, in particular their contributions to community, family, marriage, and child care while highlighting the discrimination against them.” International Men’s Day is not the same thing as International Women’s Day. Men are not celebrating this day because they are able to study in universities in their country of residency without fear of vengeance. Men do not celebrate their rights…
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    Big Red SEO - Omaha SEO and Web Design » Blogs and Articles

  • Our SEO Company Explains the Google Disavow Tool

    Conor Treacy
    21 Nov 2014 | 6:32 am
    Here at Big Red SEO, we know how stressful it can be to realize that your business website has been hit with a Google penalty or been affected by an algorithm update like Penguin. The important thing to remember in times like these is that even though your rankings have fallen, there are things you […] The post Our SEO Company Explains the Google Disavow Tool appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Search Engine Optimization Tips to Get New Clients

    Kim at Big Red SEO (The Omaha SEO Company)
    19 Nov 2014 | 6:36 am
    Anyone who owns a business knows that you need new clients and customers to survive. To ensure that you’re always growing, you can’t simply rely on regular clients who are already happy with your services. Instead, you need to find new ways of garnering recommendations from those happy customers and drawing in more clients who […] The post Search Engine Optimization Tips to Get New Clients appeared first on Big Red SEO - Omaha SEO and Web Design.
  • 3 Items to Complete Before Hiring for Online Marketing

    Kim at Big Red SEO (The Omaha SEO Company)
    17 Nov 2014 | 8:01 am
    Online marketing can be quite overwhelming, especially search engine optimization (SEO). Over the last 10 years or so, paper marketing has dwindled and online marketing has become the empire. Now more than ever, it pays to work smarter, not harder, as over 80% of people will research a company or product prior to swiping their […] The post 3 Items to Complete Before Hiring for Online Marketing appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Local SEO Agency: Which is Better, Google or Bing?

    Kim at Big Red SEO (The Omaha SEO Company)
    14 Nov 2014 | 5:38 am
    You may have noticed that Bing is making a run on Google for search engine supremacy. They’ve gone so far as to state in the past that users actually prefer Bing’s search results to Google’s 2-to-1 in blind tests. This is interesting news, so our local SEO agency decided to take a closer look. As […] The post Local SEO Agency: Which is Better, Google or Bing? appeared first on Big Red SEO - Omaha SEO and Web Design.
  • How to Submit a WordPress Sitemap to Google Webmaster Tools

    Conor Treacy
    12 Nov 2014 | 6:16 am
    One of the most important things you can do to help your SEO efforts is create and submit a sitemap to Google Webmaster Tools. Many people neglect to do this for their business websites simply because they don’t know what a sitemap is or why it’s important to have one, so our local search engine […] The post How to Submit a WordPress Sitemap to Google Webmaster Tools appeared first on Big Red SEO - Omaha SEO and Web Design.
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    Website Design and Development

  • E-commerce websites and online sales success
    29 Oct 2014 | 10:53 pm
    The modern e-commerce website is generally accepted as the norm nowadays. It is worthwhile remembering exactly how important web development an internet-based commerce has grown to become. Consider this: In 2007, the website url changed hands for $345 million. That number demonstrates just how powerful and valuable the e-commerce website has become. Naturally, an important portion of the web development field has progressed to support e-commerce and provide for the vast numbers of companies launching and managing web shops. In such a valuable and global field, it’s smart to…
  • Web development: Freelance vs. Professional
    26 Sep 2014 | 5:23 am
    Web development: Freelance vs. professional Website design is a vital element for modern-day businesses. Website design and web development often make the difference between online businesses that thrive and flourish, and those that don’t make a sufficient impact and never perform to their full potential. As the website rapidly becomes the face of the modern-day business, and the online store begins overtaking standard retail in popularity, the significance of possessing a high-quality, professional website is greater than ever. There are two basic ways for a small business to approach…
  • Choosing a sound, supportive web design company
    26 Sep 2014 | 5:06 am
    Choosing a sound, supportive web design company As a custom website and development customer, a company entrusts much to the agency they opt to make use of when establishing or strengthening their online reputation. As specialists in their sector, businesspeople do not have enough time to become familiar with the inner workings associated with a complex, technical field such as website development. For that reason, several design and development agencies out there take advantage of their customers, confusing them with jargon and convincing them to pay for further services which may not always…
  • Defining the Meaning of Internet Marketing
    26 Sep 2014 | 4:53 am
    Defining the Meaning of Internet Marketing There’s no PhD you can strive for to be in the Internet marketing industry. The only way to learn is on the job. You basically leapfrog your way down an information trail, learning as you go. One tip leads to another and so it goes on. What you need to understand first is what it means to be an Internet marketer as some people get confused by the term. Let’s start with what Internet marketing is not. It’s not a job for con artists and you definitely should not participate in spamming. It doesn’t just mean selling on eBay or having your…
  • Pay per click vs. search engine optimisation: Which is the better way to market?
    23 Sep 2014 | 11:35 pm
    Pay per click vs. search engine optimisation: Which is the better way to market? PPC and Search engine marketing are the two avenues when it comes to online search marketing. They are unique models around which companies keep growing. Whether pay per click or search engine optimisation is the more suitable selection for the most part depends upon the particular kind of marketing campaign you need to launch. PPC India – paid links and results A PPC marketing campaign, like SEO, delivers both advantages and drawbacks. If you wish to produce an effect and commence creating interest…
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    Softz Solutions Blog

  • Guest Blogging Isn’t Dead: Here’s Why

    Debolina Manna
    13 Nov 2014 | 1:10 pm
    “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.” That‘s how Matt Cutts declared guest blogging dead, way back in January, 2014. Since then, various speculations have left the digital marketers understandably wary. Many are still confused about whether to continue using guest blogging as a vital part of their search engine optimization strategy…
  • Anticipated Content Marketing Trends for 2015

    Dipanjan Mukherjee
    6 Nov 2014 | 5:05 am
    Content is the king. Though this adage might sound cliché, yet it remains true for the world of internet even to this day. So, if you are planning to establish an online presence for your business, content needs to be your focus. The importance of content in the web world has increased over the years. More and more companies are depending on it as a strategy to increase their revenues. Here’s a look at how companies are viewing the importance of content creation in 2014 over the earlier years: But that does not imply that it has not undergone any change. In fact, the strategies and tactics…
  • Google Pirate Update: The Search Engine’s Effort to Curb Online Piracy

    Dipanjan Mukherjee
    28 Oct 2014 | 4:16 am
    The buzz was around. And everyone was expecting. Google was about to bring forth a new update. Everyone had their fingers crossed. Only a few days back, the Google Penguin Update 3.0 was introduced. It had hit a few websites as well. So, as news about Google’s new update, the Google Pirate Update became evident, websites became wary as well. Was it going to hit new websites now? What is It All About? The Google Pirate Update is the Company’s effort to penalize sites that violate copyright legislation. This was driven by a few criticisms of Google’s earlier policy towards copyright…
  • Why Adaptive Content is the New Thing in Content Marketing

    Upasona Banerjee
    22 Oct 2014 | 3:27 am
    It has been more than 20 years since the web revolution started. The era of digital marketing is in its prime now. Content is still ruling the world of brand marketing. But the rule of nature is, nothing can be rigidly permanent. To survive and develop, one has to be adaptive and flexible. If content wants to rule the world of brand marketing for a while, it needs to shed off the rigidity and embrace changes. Flexibility will make a content more successful. To make your content more successful and to make it appealing to everyone, there is only one way that you can apply in your content…
  • Google Penguin Update 3.0: The Must Know Facts

    Dipanjan Mukherjee
    20 Oct 2014 | 11:18 am
      The speculations were on. There were discussions on Twitter and on almost all online forums. Everyone was expecting Google to bring forth its latest Penguin Update. Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer at Google, had made an announcement regarding this update a few days back. So, it was only a matter of time before the websites could experience the changes brought about by Google’s new updates to its Penguin algorithm. Since last Friday, a number of major SEO companies had noticed some major changes in the Google search result trends. It hinted at the…
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    Inbound Capsule

  • Tired Of Writing New Articles? 11 More Things That You Could Do With Your Blog

    Monish Vora
    2 Nov 2014 | 9:09 am
    What do you do if you want your business blog to perform better? It’s simple, blog harder and scream out to Google that your blog is being updated frequently. Right? You could even think of other ways to get more out of your blog without just increasing the volume of the content. After all, writing […]The post Tired Of Writing New Articles? 11 More Things That You Could Do With Your Blog appeared first on Inbound Capsule.
  • 5 Inbound Marketing Strategies To Get Your CEO’s Positive Nod

    Monish Vora
    27 Oct 2014 | 7:33 am
    The best Inbound Marketing strategies offers more than only traffic. There are many more facets to inbound marketing that your business needs to understand. The ‘IN” in inbound itself implies that it’s all about inward motion. Thus, it’s no wonder that people at your business, including your CEO, would only think about traffic on hearing […]The post 5 Inbound Marketing Strategies To Get Your CEO’s Positive Nod appeared first on Inbound Capsule.
  • 13 Reasons You Should Embrace Inbound Marketing And Minimize Outbound

    Monish Vora
    23 Oct 2014 | 2:39 pm
    Inbound Marketing sculpts your business for online presence. The core of inbound marketing, is attracting, not distracting and the concept is no longer a new one for those who have a website. It is no longer a boat under your control. Consumers are smart enough and the boat is totally under their control in terms […]The post 13 Reasons You Should Embrace Inbound Marketing And Minimize Outbound appeared first on Inbound Capsule.
  • 6 Things That Your Inbound Marketing Expert Has To Know About Content Marketing

    Monish Vora
    21 Oct 2014 | 5:02 am
     Undoubtedly, your SEO expert will tell you the ways in which they will bring your company website on the top of Google. They will tell you how the algorithm updates have changed the way SEO works, and that link building is not anymore what it used to be earlier. They will tell you how significant […]The post 6 Things That Your Inbound Marketing Expert Has To Know About Content Marketing appeared first on Inbound Capsule.
  • It’s Here: Google Released Penguin 3.0 On Friday

    Monish Vora
    20 Oct 2014 | 4:12 am
    It is still not confirmed that it is a refresh to the previous Penguin algorithm or a revised algorithm update, but Google has confirmed that they have done a update. Forums are overwhelmed with threads with a lot of SEO companies claiming that their sites have been hit by the update. However, there are several […]The post It’s Here: Google Released Penguin 3.0 On Friday appeared first on Inbound Capsule.
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    SEO Expert London - We offer top SEO services UK London , The Southeast of England And The Surrounding Areas. We Leave Nothing To Chance; And No Room For Error. They Don't Call Us The SEO Experts For No Reason. Do Yourself A Favour . . . And Make A Wise Decision. We Promise, You Won't Be Disappointed.

  • Riding The Best SEO Tactics And Strategies Train To The Success Station

    Roland Millaner
    3 Nov 2014 | 2:10 am
    Figuring out how to use the best SEO tactics and strategies is going to be hard for you when you first start out. It takes a calm temper and a little bit of know-how to get the results you want. This article can get you started in the right direction with SEO. Using a pay-per-click method can be one of the most effective affiliate marketing program systems. While the pay may be minimal, it is an extremely easy strategy to implement and the money can add up over time. Write meta tags that engage the reader on each website page, this can help you obtain good search engine results. These…
  • Will I Get Ranked Using A Powerful Auto Blogging Softwares? The Answer Will Surprise You.

    Roland Millaner
    3 Nov 2014 | 2:09 am
    Using powerful auto blogging softwares are everywhere. But you have to be careful because some of these softwares will not get you a higher ranking but instead the opposite. Many claim that this autopilot tools are there too manipulate your ranking with Google. Google have made it’s algorithm so powerful that no auto blogging software can decipher it. But ranking using blog need not to be very complicated, here are a few rules for you to start with … Boosting the traffic to your web site can be done merely by including a blog. A blog site can aid small company owners thrive, and…
  • So What Makes Facebook Marketing Works? Improve Your Campaign Using These Ideas!

    Roland Millaner
    3 Nov 2014 | 2:00 am
    When you market on Facebook, you might sometimes ask yourself “what makes Facebook marketing works?” and you will certainly listen to several stories on the most effective things you need to do. The tales could appear appealing, but they could not be the whole picture in terms of true marketing success. Below are the things you require to understand to build a reliable Facebook advertising and marketing campaign. You need to connect with your customers so that you are in touch with them. Whole lots of successful entrepreneurs have actually amassed terrific advertising and…
  • 5 Secret Strategies to Improve Smart SEO Services UK Today

    Roland Millaner
    3 Nov 2014 | 2:00 am
      With pretty much anything that occurs to us in our online lives, online smart SEO services UK play a significant job. Whether it’s figuring out the most effective place to get a mug of coffee in your neighborhood, or situating the excellent brand-new pair of places online, online search engine will play a role. Because sense, online search engine are essentially latest thing in organizing content on the web. The value of online search engine has a lot of ramifications for your company, large or small. Making sure that your business is available as well as visible to every person,…
  • Is This The Best Way To Promote My Website For Free? Read On.

    Roland Millaner
    3 Nov 2014 | 1:56 am
    Is blogging the best way to promote my website for free? There are literally thousands of gurus out there who would tell you that blogging is the go-to method of producing traffic for free. Certainly it has work 3 to 5 years ago to some extent but do they still work now? Let me explain … Just what you fill in your blog will certainly influence others lives. Blogging could be right up your alley if you ‘d such as to discuss your viewpoints, ideas, or proficiency with the globe. Read this write-up for some valuable ideas on exactly how you could establish an effective blog site.
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    LeapFroggr Inc.

  • Your Comprehensive and Updating SEO / Digital Marketing Glossary

    Dennis Seymour
    16 Nov 2014 | 5:00 pm
    If you’re just starting out with SEO and digital marketing, a lot of terms can feel like gibberish at first.  That’s why we’re giving you a helpful lexicon here. This glossary is meant to provide you with a better understanding of terms commonly used in Web marketing, e-commerce, and all things to do with SEO.  We’ll keep updating it and adding to it as we go. Everything is in alphabetical order, but you can also find things more quickly by using the search function on your browser. If you have a term that you want us to define or add to this glossary, just tell us in…
  • Why Blogging Can Help Your SEO: A 110% Increase the Easy Way

    Dennis Seymour
    4 Nov 2014 | 3:00 pm
    Why People Blog Then. Now. When you say you “blog”, people usually giggle and relate you to their perception of a blogger, which is a geek typing on his computer and expressing his feelings publicly. Well, that may be true in many cases (don’t giggle, bloggers are sensitive!) but there are also other reasons why people blog, like sharing a case study or review, announcing a new product, sharing exciting company news and building new relationships. And some even blog to make money. Much though some like to look down on it, blogging isn’t always just a pastime, just a mindless…
  • SEO 101: What Gordon Hayward Can Teach You About Link Building Using Link Baits

    Dennis Seymour
    16 Oct 2014 | 5:30 pm
    For the past couple of years, I have been getting questions about link baits being used for link building and SEO.  I have seen and executed my share of viral pieces over the years but I have never really wanted to talk about them as those niches are boring as hell.    So, What is a Link Bait? The concept is actually pretty easy to explain and VERY powerful when executed masterfully. Basically, it’s content “designed” to attract attention. That attention will lead to other sites linking back to you, hence better search rankings. For my industry peeps, it’s…
  • Is Google Authorship Still Around?

    Dennis Seymour
    9 Oct 2014 | 5:00 pm
    Before you say, “Hey stupid. They already removed that!” NO, we’re not going to tell you how you can add authorship codes to your articles for this outdated practice. Instead, we’re going to talk about why it was an important “experiment” and how it’s contribution to Author Rank can lead to it being a part of the Google algorithm. We preached about Google Authorship for years and to suddenly take that away? That’s a lot of wasted energy!  But you know what? They probably DID get something out of that experiment which is probably partly…
  • Why Your Small Business Needs Content Marketing

    Dennis Seymour
    2 Oct 2014 | 6:00 pm
    Going back to the topic of SEO, we’ve learned that there are a variety of things that search engines like Google look for in order to rank pages. In fact, there are over 200 factors that are affecting your position on the search engine results page (SERP). SEO is about satisfying these requirements to increase your visibility online. We’ve learned that SEO is made up of a lot of techniques and subcategories as well. Black, white, grey… they’re all part of the family. Heck, there’s even negative SEO. Black Hat and White Hat are just 2 of the types of SEO. Now…
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    Law firms Marketng, Lawyers Branding, Law firm website design , Law firm SEO

  • Divorce Procedure India – Legal options

    20 Nov 2014 | 11:36 pm
    Are you searching for a divorce? Then you are may be concerned about the legal consequence. What should you do?  Are you hiring a divorce lawyer? An arbitrator? A divorce mediator? Let us see.Lots of legal quarries about divorce may be raised in your mind and this article will give you the way to find the divorce procedure. From this you can able to take a good and right decision, also get an idea of your prospect life. What kind of legal decision you may select, when you need a divorce? • Traditional Divorce. In a traditional divorce, emotions are big and both are seeking for the…
  • Free Legal Advice Online

    29 Oct 2014 | 7:40 am
    When you are looking for help somebody with a legal matter, go with free legal advice you can get valuable and trustful information from professional lawyers. The World Wide Web offers a huge number of free legal advice on websites and blogs for almost any type of legal matter conceivable. Here are some tips for finding free legal advice online.Search and Find a legal consulting website that is relevant to your specific situation. Law is a complicated subject matter that can significantly differ according to the case, location, and other variables. Make sure free legal advice or free…
  • Enhance your law firm online marketing

    23 Oct 2014 | 12:53 am
    Most of the law firms are now paying attention in the creation of their own good - looking web site for a lawyers branding. How many law firms have time to create their site, but it helps to obtain more new customers.  Here are some  instructions to make your law firm website with more engaging, also will definitely attract large number of customers. Establish Trust Quickly When a person searches for a free legal advice online, and have to find  whether that person is capable for your expectations or not. Then, in your website the home page or a landing page should…
  • SEO services for law firm website

    14 Oct 2014 | 2:32 am
    Each and every lawyer wants to perform their specific law area within their state or national. In these days  competitions take a huge place in targeted  markets. Therefore, if you want to constantly stand in the market, you need to advertise your law firm branding with your experience. You may promote your law firm, whether in online or offline. Before going to place a new SEO consultant for your law firm, be sure about their knowledge, working skill as well as their experience in the law fields.From the  SEO Experts, search engine optimization is a process or activity…
  • Law Firm Website Design Services

    1 Oct 2014 | 1:08 am
    The main goal of a perfect lawyer is to attract and gain more new customers.  An excellent way to achieve this goal is to create a law firm website. You may choose any one of the  best reputed company, which offering a  law firm website design service for creating your site success with attractive designs, associated web tools and more efficient to search engine optimization.Your selected company should give you an extremely effective  lawyers marketingsolution. It also includes logo design, quality content, newsletters for your prospective clients. Below  are…
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    SEO Blog for Internet Marketing Resources & News by Alok Raghuwanshi

  • Facebook Introduces New Video Tool

    Alok Raghuwanshi @ Hire Professional SEO Expert
    15 Nov 2014 | 2:48 am
    Facebook has launched its users is another great feature. This new feature is a video tool that Facebook ‘Say Thanks‘ named. According to Facebook, users view the video sharing urge to launch this new tool. Timeline of my special friends with the help of this tool, users can post by a particular video can share as well. If you want to send something special to a friend, or if you want to feel something special can take the help of this tool. page you will go on to make the video. First you choose a pre-view would make a special friend. After which you have to…
  • 10 Tips for Creating the Perfect Tweet that will get Retweeted

    Alok Raghuwanshi @ Hire Professional SEO Expert
    1 Nov 2014 | 1:04 am
    Tips On Creating the Perfect Tweet Twitter, the social network of short news items, is one of the queens of the social media world, and learn how to create tweets success is essential for today’s businesses. To help in this task are ten simple tips from a study quoted below: Use hashtags and links. Do not use too many hashtags: tweets more than two hashtags are 32% less attention. Longer tweets: tweets are 120 characters work best, those containing less than 60 have a third less engagement. Use the click: include the word click hyperlinked helps improve the success of the tweet by 35%.
  • Google’s John Mueller Declares ‘Google Toolbar PageRank Is Finally Dead’

    Alok Raghuwanshi @ Hire Professional SEO Expert
    8 Oct 2014 | 5:53 am
    RIP Google PageRank – Toolbar Data Not To Update Again  Google Webmaster trend analyst John Mueller on Monday has officially announced the end of the Google Toolbar Pagerank. Last PR update came 10 months ago on 6th december 2013 Bottom Line: – It is clear that little green bar becomes useless for a long time, provided, it may upset a bunch of “SEO” judging by the emails received for exchanging links based on “PR” Some Old Stuffs: – New Google Toolbar PageRank Update – 6th December 2013 Confirmed Toolbar Pagerank Update 4th February 2013 Google PageRank Update…
  • Google’s Pierre Far: New Google Panda 4.1 Update On Sept 25, Impacting 3-5 % of all Searches (It’s Official)

    Alok Raghuwanshi @ Hire Professional SEO Expert
    26 Sep 2014 | 4:10 am
    Google Panda 4.1 Now Rolling Out; A New Panda Algorithm On Thursday, Google began rolling out their Panda 4.1 update designed to punch thin or extremely poor content. A Google Pierre Far, Webmaster Trends Analyst confirming via Google+ It’s Official. Panda 4.1 has officially hit the Google search results Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week. Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely.
  • Google Authorship Is Now Closed!

    Alok Raghuwanshi @ Hire Professional SEO Expert
    30 Aug 2014 | 4:56 am
    John Mueller, webmaster trends analyst at Google announced in a Google+ post: the search engine will no longer take into account the tag rel =author and attributed it to date. The news came as a surprise to one: that proposed by the Google functionality seemed consistent to improve the relevance and significance of the results but more importantly, allowed to highlight its social network Google +. According to Mueller, Authorship has failed to prove its effectiveness and does not really increase the traffic of a website. It also does not affect the number of clicks on…
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    markITwrite | RSS Feed

  • Gotoky: The New Era of Walkie-Talkies

    John Waldron
    20 Nov 2014 | 5:48 am
    You may have heard about the Web Summit held in Dublin in November this year. Well, markITwrite were lucky enough to get invited along. We met and mingled with over 27,000 other tech and web professionals and enthusiasts from all over the world who also made the pilgrimage. All the big players were of course there – Apple, Microsoft, Amazon, ... Read More The post Gotoky: The New Era of Walkie-Talkies appeared first on markITwrite. Tags:  gotoky, technology, Web Summit 2014 Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a…
  • Web Summit Focus Series: Dreamler

    John Waldron
    19 Nov 2014 | 4:02 am
    You may have heard about the Web Summit held in Dublin in November this year. Well, markITwrite were lucky enough to get invited along. We met and mingled with over 27,000 other tech and web professionals and enthusiasts from all over the world who also made the pilgrimage. All the big players were of course there – Apple, Microsoft, Amazon, ... Read More The post Web Summit Focus Series: Dreamler appeared first on markITwrite. Tags:  Dreamler, Web Summit 2014 Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be…
  • Web Summit Focus Series: GoodBarber

    John Waldron
    17 Nov 2014 | 8:31 am
    The latest in our series showcasing the startups exhibiting at Web Summit 2014 takes a look at app development company GoodBarber. They used to say that everyone has a book in them, but perhaps we’re approaching a time now where the more appropriate adage might be that everyone has a good app in them. And these days it couldn’t be ... Read More The post Web Summit Focus Series: GoodBarber appeared first on markITwrite. Tags: Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:  …
  • Spike Engine: ‘One Server – Any Client’

    John Waldron
    14 Nov 2014 | 4:21 am
    You may have heard about the Web Summit held in Dublin in November this year. Well, markITwrite were lucky enough to get invited along. We met and mingled with over 27,000 other tech and web professionals and enthusiasts from all over the world who also made the pilgrimage. All the big players were of course there – Apple, Microsoft, Amazon, ... Read More The post Spike Engine: ‘One Server – Any Client’ appeared first on markITwrite. Tags:  Spike Engine, Web Summit 2014 Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to…
  • Luciding: A New Way to Dream

    John Waldron
    13 Nov 2014 | 3:08 am
    You may have heard about the Web Summit held in Dublin in November this year. Well, markITwrite were lucky enough to get invited along. We met and mingled with over 27,000 other tech and web professionals and enthusiasts from all over the world who also made the pilgrimage. All the big players were of course there – Apple, Microsoft, Amazon, ... Read More The post Luciding: A New Way to Dream appeared first on markITwrite. Tags:  lucid dreaming, Luciding, Web Summit 2014 Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a…
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  • How to use All in One SEO Pack for WordPress

    3 Nov 2014 | 5:57 pm
    All In One SEO Pack PluginIf you have ever thought of optimizing your WordPress blog for Search engine, you would have found out about All in One SEO plugin. All in one SEO pack is of the most established and most popular and used plugin for WordPress platform.The All in One SEO Pack allows you to control all your meta data on individual pages and posts, as well as having site-wide default settings.Among other things, the All in One SEO Pack automatically optimizes titles for search engines, generates meta tags automatically, uses canonical URLs and supports custom taxonomy. For beginners it…
  • How to improve ALexa Rank Instantly

    26 Oct 2014 | 8:15 pm
    Alexa rank indicates that the blog or a website is effective and successful on the web. The lesser Alexa rank you get, the more business you will get! In this way, improving your site’s or blog’s Alexa ranking is most extreme vital, particularly in the event that you need to make due in the focused business with great business.Alexa Ranking is the key variable regarding offer immediate promotions right from sites or blogs. The vast majority of the sponsors like to post their promotions on the blogs with higher Alexa ranking , regardless of the possibility that the blog is lesser…
  • How to Increase Traffic To Your Website

    9 Oct 2014 | 8:07 am
    There are many ways to increase traffic to your website. Greater part of individuals accept the best way to driving movement will cost them cash. There are distinctive strategies for driving traffic that you pay for, and the most of them are free. Increasing traffic to your website, or blog is the way to building a larger audience. I have enlisted in this post the best ways to increase traffic to your website. The benefit of increasing your traffic is to improve visibility, ranking, and increase revenue.Write ArticlesWrite Articles is the most powerful way to Increase traffic to your website.
  • Top Plugins Every Blogger should use

    30 Sep 2014 | 7:30 am
    Utilizing these WordPress plugins below, you can then automate for huge traffic building opportunities accessible through SEO, social networking and social bookmarking.All in One SEO Pack PluginAll in One SEO Pack plugins is viewed as the best and the most extensively utilized by website owners because it automatically optimizes your wordpress platform blog. It allows you to add SEO On-page Optimization techniques like title tags, descriptions, keywords tags and many more to every post you published on your blog. Webmasters without fail notice an increase in traffic to their blogs from search…
  • Use AOMEI Partition Assistant to Extend C Drives without Formatting

    15 Sep 2014 | 8:08 am
    AOMEI Partition Assistant is a highly-efficient, simple to-utilize and multifunction partition management software, with easy to use operations to help you deal with the Partitions of your hard drives. Under the assistance of AOMEI Partition Assistant, you can undoubtedly and quickly make/erase the partition and the most point of interest is that it resize/move your partition to rearrange the partition volume on the premise that it guarantees the security of your important information or data.Main Capabilities of AOMEI Partition AssistantResize/Move partitionCreate partitionDelete…
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    The Next Scoop

  • 11 Smart Ways to Increase Website Traffic in 2014

    Sawaram Suthar
    3 Nov 2014 | 11:09 am
    Is there any business owner who doesn’t want to have traffic on their website? The answer would be none of them. Every business owner wants to generate traffic on their website so that they...
  • Google Panda 4.1 Updates and Recovery Tips

    Sawaram Suthar
    6 Oct 2014 | 12:00 am
    Last week Google rolled out Panda 4.1 algorithm updates after 4 months of launching Panda 4. Many Big sites like eBay were affected by then. Now, Pierre Far announced this latest updated on Google...
  • 11 LinkedIn Marketing Tips Every Business Should Implement

    Sawaram Suthar
    23 Sep 2014 | 1:00 am
    Whether you’re looking to build networking with similar professionals, hiring or finding a job, gathering sales leads or staying up-to-date on industry news, LinkedIn is always top choice and most suitable social networking platform...
  • 11 Essential Tips to Make Your Small Business More Efficient

    Sawaram Suthar
    27 Aug 2014 | 1:30 am
    Everyone out there has aimed to get ahead of competitor and for that, you need to run business more efficiently. If your business does not meet current trends or changes then it won’t succeed...
  • Complete List of Best Website Audit & SEO Tools

    Sawaram Suthar
    20 Aug 2014 | 12:29 pm
    Many digital marketing agencies spend plenty of hours each week auditing prospective client’s websites to see how SEO friendly they are and how much they are getting, if not than why not? So, I’m...
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    Web Talent Marketing

  • What we are reading this week (week of 11-21)

    Justin Emig
    21 Nov 2014 | 9:31 am
    As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend. We are digital marketing junkies At Web Talent, we have a team of people who eat, sleep and breath digital marketing.
  • What’s so Magical About Alibaba? Should Internet Marketers Care?

    Justin Emig
    19 Nov 2014 | 8:03 am
    Alibaba is a Chinese company that has successfully captured the largest marketplace in the world. What is Alibaba? China’s biggest online commerce company Features three main sites: Taobao, Tmall, and Taobao is China’s largest online shopping site B2B company that connects businesses to their target consumers Created by former teacher, Jack Ma Transactions on its online sites totaled $248 billion last year Alibaba’s IPO (Initial Public Offering) is the largest in U.S. history On the outside, Alibaba may seem like you’re run of the mill website for businesses and consumers.
  • What we are reading this week (week of 11-14)

    Justin Emig
    14 Nov 2014 | 10:53 am
    As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend. We are digital marketing junkies At Web Talent, we have a team of people who eat, sleep and breath digital marketing.
  • Facebook Rooms Brings Back the Chat Room

    Anna Horn
    12 Nov 2014 | 12:17 pm
    A/S/L? Is a question that anyone who visited a chat room during the 90’s glory days of AOL and ICQ can relate to. Talking with strangers and making new identities filled the after school life of teens for years. A few weeks ago Facebook announced their revised version of this concept, called Rooms, currently available only on iOS. The Positives of the Facebook Rooms After downloading the app users are prompted to either create their own room or join Room staff. Each room represents an interest which commands the sole discussion of the room. Once their choice is made, users are asked to…
  • Web Talent Marketing Comes to FABTECH

    Justin Emig
    10 Nov 2014 | 7:42 am
    Web Talent Marketing is on the go again, this time we are traveling to Atlanta, GA for FABTECH, North America’s largest metal forming, fabricating, welding and finishing event. The event will take place November 11-13, 2014, and we are thrilled to be a part of it. Vice President of Client Relations, Matt Self, will present the session titled, “It’s All About the Content: Learn How Content Marketing Is Changing the Game Online”. This session will take place on Tuesday, November 11 from 2:10 PM- 2:50 PM in room B207 and will discuss the importance of fresh, compelling and unique web…
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  • SEO roundup: What Experts Dislike about SEO?

    19 Nov 2014 | 8:11 am
    Understanding the misconceptions and obstacles in search engine optimization is important in order to fully grasp the process of SEO. This is why we have decided to contact the experts in SEO and ask them what they dislike about SEO. The answers they have shared with us are very helpful for learning the difficulties and […] The post SEO roundup: What Experts Dislike about SEO? appeared first on
  • Participate in our SEO Experts Roundup

    13 Nov 2014 | 10:11 am
    —————————————————— Update: Post close. See results here —————————————————— We are preparing a macro blog post called “What Experts Dislike About SEO” for the end of this month. If your work is related to SEO and you are willing to participate, here are the details: Requirements: – You work in an SEO…
  • Submit to Facebook Groups

    4 Nov 2014 | 2:35 am
    Besides creating a Facebook page, which is a good way to promote content, you can also share content in Facebook groups. Facebook group is a private space for members to share updates on the topic of their interest. You can choose the privacy setting for Facebook groups, so that you can control who can see […] The post Submit to Facebook Groups appeared first on
  • Submit to Google+ Community

    4 Nov 2014 | 2:35 am
    Google+ communities are places for people to share the same interests, regarding different topics. You can join Google+ community either as yourself, using your personal Google+ profile or using your Google+ page. Google+ communities can be private or public. With private communities, only members are able to see the posts inside the community, but there […] The post Submit to Google+ Community appeared first on
  • Submit to LinkedIn Groups

    4 Nov 2014 | 2:34 am
    LinkedIn allows users to create LinkedIn groups which are perfect for the professionals from the same industry to connect and exchange ideas about their interests and topics that are relevant for that industry. LinkedIn users can either join the existing groups on this social network, or they can create their own groups and invite others […] The post Submit to LinkedIn Groups appeared first on
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    Advanced SEO Blog

  • How To Find Clients On LinkedIn

    Nils Evensen
    29 Oct 2014 | 1:43 am
    LinkedIn is one of the best places to find clients online, it can really be a goldmine for any company that is in the B2B business. Over the years I have had the privilege of working with many different clients and they usually have only one problem, it’s not traffic, it’s targeted traffic. I’ve received clients who get thousands of visitors a day, but their sales are unfortunately low. What is it that causes this? Well unfortunately it’s the fact that most of their visitors aren’t buyers. They’re people who are looking to read a funny article, gain some basic information, or…
  • Marketing Content – Social Media Strategy Tips

    Nils Evensen
    23 Oct 2014 | 10:13 am
    When it comes to marketing your web content nothing is better than some good social media strategies. The whole point of SEO is to drive more traffic to your website through ranking on Google, using social media has the added benefit of driving immediate traffic as well as helping you rank higher in the Google search engine. This two-pronged benefit really is amazing at building up a quick stream of traffic as well as playing things for the long term. In this article I am going to assume that you already have a content strategy set in place. I am also going to assume that you are familiar…
  • Link Building Tutorial – The Official Complete Guide

    Nils Evensen
    20 Oct 2014 | 9:57 am
    If there is one thing I get asked over and over again it definitely has to be link building. Oh sure we can talk about how important having a great content marketing strategy is, and how wonderful it is to go viral through social media; these are all important subjects but one thing is for sure, in the SEO world link building rules all. As always today I am going to show you all of the different strategies that I currently see people using. I will not talk about ethics, the only strategies that we will not explore are illegal ones. I will also be using terms such as white hat and black hat.
  • How To Go Viral On LinkedIn

    Nils Evensen
    15 Oct 2014 | 9:05 am
    LinkedIn is a huge opportunity for any business that is in the B2B market. It is a great gathering point for people who are decision makers when it comes to selling items to other businesses. The conversion rates can be amazing when it comes to these kind of markets, I have received rates as high as 1 conversion per 20 visitors. This is pretty amazing especially when you consider how much traffic LinkedIn can drive. So how do you promote content through LinkedIn? Well it is a little tricky, and once again I want to warn everyone that the whole point of this site is to teach marketing skills,…
  • Content Marketing Strategy – A Guide

    Nils Evensen
    13 Oct 2014 | 12:37 pm
    With the new releases of panda 4.1 and penguin 3.0 right around the corner one thing is certain. Having a good content marketing strategy is now more important than ever. Google is starting to rank mainly sites that have high amounts of relevant content, and small sites are getting left in the dust. It’s becoming apparent that if you want to rank in Google you need content, and a lot of it. Good content marketing will get you immediate traffic, it will allow you to go viral and will drive targeted visitors to your website. It will also gain links over time and start to rank for various…
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    Latest Webmaster Articles and Tutorials

  • CodeIgniter - A PHP Framework Worth An Installation

    17 Nov 2014 | 5:21 am
    PHP comes with a wide range of frameworks that serve as a real delight for a true PHP lover. Despite the amount of complexity attached with your web development requirement, there's a PHP framework that has the caliber of meeting your customized web requirements thoroughly...
  • Flexible Dream Website Is Easy With A Responsive Template

    27 Oct 2014 | 9:30 am
    Amazingly rapid development of technology changes the world around us and our lives as well. Technologies affect business, since business people strive to save their time by optimizing their work...
  • 5 Lesser-Recognized Roadblocks To Smooth Mobile App Development

    16 Oct 2014 | 5:34 am
    Today, mobile empowerment has become a major driving force behind the incredibly amazing success rate of different business organizations. Companies which are looking ahead to increase their sales and boost their employees have chosen to invest in mobile app development. Although the task of developing..
  • Fresh Photography Templates: Show Your Unique Style

    8 Oct 2014 | 1:44 pm
    Penetration of the modern technologies in everyday life makes it more varied and makes hobbies more exciting. Due to the development and reducing the cost of the technology of digital photography, the camera became procurable even to the student, and flash drives allow you to store huge amounts of data and edit them on the go. These facto..
  • Smart Tips on Wordpress Security - How to Improve WP Security

    29 Aug 2014 | 8:48 am
    To avoid the security attacks on your WordPress site, you must be vigil and updated. By educating yourself and learning, you can have a safe and secure platform. Given below are some smart WordPress security tips that will help you secure your WordPress site from unwanted security attacks...
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    Paul Shapiro's Search Wilderness

  • Hacking Your Job Search With Your Blog

    Paul Shapiro
    19 Nov 2014 | 3:59 pm
    An old friend of mine, a prolific blogger, recently embarked on search for a new job. He was sending his resume a long to a handful of places and it was important to him that he be able to track which of them clicked through to his blog URL from his resume. It would act […] The post Hacking Your Job Search With Your Blog appeared first on Paul Shapiro's Search Wilderness.
  • Get Back Some of That (Not Provided) Keyword Data With a Survey

    Paul Shapiro
    16 Nov 2014 | 6:31 pm
    When Google made the transition to 100% secure search, everyone lost their organic keyword data. (I’m sure you’ve heard this story before. I’ll stop there.) It hasn’t impacted me all that much, at least in the sense that I’m still able to grow my clients’ visibility through organic search just fine. Still, the data was […] The post Get Back Some of That (Not Provided) Keyword Data With a Survey appeared first on Paul Shapiro's Search Wilderness.
  • Using Facial Recognition Technology to Segment Your Email List

    Paul Shapiro
    7 Nov 2014 | 2:35 pm
    I confess, I’m a nerd and I love myself a good API. This post is very nerdy and may be overly technical, but I was still compelled to give the methodology a try. Without further ado… Here’s my little hack for segmenting your email list by approximated age, ethnicity, gender, and magnitude of smile featured […] The post Using Facial Recognition Technology to Segment Your Email List appeared first on Paul Shapiro's Search Wilderness.
  • Free SEO Tools That I Love (And Actually Use): Keyword Research

    Paul Shapiro
    31 Oct 2014 | 11:07 am
    I frequently read articles about SEO tools and the majority of them suck. Usually, the author was trying to put together a comprehensive list, but isn’t representative of the tools that the author actually uses. I do SEO all day, erry’day, and these are the free tools I actually use… Note: This is part #1 […] The post Free SEO Tools That I Love (And Actually Use): Keyword Research appeared first on Paul Shapiro's Search Wilderness.
  • Exploiting LinkedIn to Understand Your Site’s Audience

    Paul Shapiro
    21 Oct 2014 | 5:28 pm
    Here’s a cool idea about how you could potentially use LinkedIn to get audience data for your website… Disclaimer: I do not condone using this exploit on your website, as it is in violation of LinkedIn’s service agreement. What you can do… Use your existing account OR create a new LinkedIn account (violation of LinkedIn’s […] The post Exploiting LinkedIn to Understand Your Site’s Audience appeared first on Paul Shapiro's Search Wilderness.
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    Small Business Online Marketing Tips with B. Mechelle Mauldin

  • How to Market A Construction and Architecture Business Online

    B. Mechelle Mauldin
    23 Nov 2014 | 3:18 pm
    Just like any other brick and mortar business, construction and architecture businesses should seriously consider building their online presence to cope up with the extremely competitive market. By promoting your business online, you can effectively increase your visibility, and draw in the clients you hope to attract. So now, the big question is - how can you effectively market your company online? Here are some tips that can help you get started.Get your own website. Your website will serve as your central hub in the online world so it should accurately reflect your company's personality.
  • Furniture Store Marketing Ideas

    B. Mechelle Mauldin
    22 Nov 2014 | 5:12 am
    Let's face it. A lot of people use the internet as a primary source of information. No wonder, they also turn to the internet when they are furnishing their homes and offices. Marketing your furniture business online makes a lot of sense since most people prefer to shop for furniture without leaving the comfort of their own homes. Taking this into consideration, are you now ready to start marketing your furniture business online? If so, here are some tips that you may want to consider to increase your chances of success.Tips for Promoting Your Furniture Business OnlineStart a blog. You can…
  • How To Get Business Consulting Clients with Internet Marketing

    B. Mechelle Mauldin
    19 Nov 2014 | 8:51 pm
    Thanks to the advent of the internet, a lot of people are finding success in their respective consulting businesses. However, this also inspired more people to jump in the bandwagon and try their luck in the business, creating a lot of competition in the process. Given this scenario, how can you possibly outshine your competition and attract more clients to your business? Here are some useful suggestions that can help you achieve your business goals. Tips for Promoting Your Business ConsultingOnlineCreate valuable content. In the internet, content will always be King. As such, you should…
  • How To Market A Security Guard Company Service Online

    B. Mechelle Mauldin
    16 Nov 2014 | 11:32 am
    In these uncertain times, a lot of people are looking for reputable private security companies to protect them from physical and financial harm. However, while there is a wide market for such services, you need to reach the people who may need your services and let them know why they should consider hiring your services. To be able to do this, you should seriously consider marketing your security services online.Tips for Promoting Your Security ServicesOnlineBuild a website. You need to have a professional website to increase your chances of reaching a wider audience. Use your website to…
  • Marketing Ideas for Assistant Living Facilities & Nursing Homes

    B. Mechelle Mauldin
    15 Nov 2014 | 3:56 pm
    Advertising your assistant living facility online can spell the difference between the success and failure of your business. You may find it hard to believe but there are some cases wherein having first class reputation or years of experience in providing this kind of service to your target market doesn't even guarantee that you will have full occupancy or a consistent flow of qualified leads. So, how can you possibly solve this problem? You can start by promoting your business online. Tips for Promoting Your Assistant Living FacilityOnlineGet a website. In this technologically advanced era,…
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    Serp Update - Learn Blogging with Mrunang

  • How to Increase Your Twitter Following Using Tweet Adder

    6 Nov 2014 | 7:37 am
    Tweet Adder - A Short ReviewTweet adder is a wonderful tool to grow your Twitter following. it's supported on Windows and Mac. Once you click the login button you access the most Tweet Adder window. during this window you may see the relevant statistics of your Twitter account to the left. At the highest you may see followers/following stats and a todo summary. The todo summary enables you to apprehend if there ar users you have got followed that have not followed you back among the time frame specified and also the variety of latest followers you should fancy to follow back to keep up them…
  • Free Top 9 Powerful Backlink Builder Tools [Infographic]

    11 Oct 2014 | 2:24 am
    Backlinks is crucial for your website's SEO because it assist you to boost your Page Rank that continues to be taking part in as a serious consider the Google Algorithms. Inbound links will assist you to grow your website audience and vital to extend site Google page rank. All tools mechanically give free back links. This tool can assist you to extend back link in brief time. So, I collected prime Nine high pr free back link builder or URL address submitter websites for link building.
  • Brainstorm Viral Link Building Ideas

    1 Oct 2014 | 6:12 am
    In comparison to manual link building wherever there's not the maximum amount preparation work to try to to, Viral link building is all concerning preparation and making wonderful content while not truly having a proper request to try to do it. Viral link building is making a chunk of “link bait” or content that individuals wish to link to. In theory, you produce nice content and other people can link thereto and so others can see those links and link to you as well, so the infectious agent nature.Creating this link bait or content that may go infectious agent isn't a straightforward…
  • 10 Effective Tips to Boom up your Blog post

    28 Sep 2014 | 7:16 am
    Hello friends today I'm going to share some important things, one should always remember while writing a blog post. This will help you to create a 10 times effective blog post. So let's start our discussion on this topic.Never write about problematic clientsWriting regarding customers UN agency skipped out on payment or UN agency were rude to your workers with the intention of being ‘helpful’ to your readers truly sends a message to potential customers that you are not on their side or willing to try and do what it takes to make glad customers.Plus, would you're employed with a…
  • How to find traffic sources to your Website

    27 Sep 2014 | 10:34 am
    The “Traffic Sources” space of your analytics dashboard offers a treasure hoarded wealth of insights into your website and your guests. From it you'll learn wherever your guests area unit coming back from, that websites area unit sending you the foremost traffic, that keywords area unit causation you the foremost traffic, and that supply is sending you the foremost traffic.To Access Traffic Sources follow some simple steps :- Log into your Google Analytics account- Select your account from “Account Overview” so choose a profile (if you have got- multiple websites you're trailing below…
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    Undead SEO | Useful tools, techniques and thoughts for advanced SEO

  • Facebook changed on last friday its ads targeting rules... and becomes doubtless moron champion

    Evgeniy Orlov
    22 Nov 2014 | 5:02 pm
    Earlier it was possible to target an ad audience only by interest, without be forced to select any other option. Since last Friday (even yesterday) one must select... "at least one country!!!" And the ad can be target to maximum 25 countries.So now, if one wants to target an ad to the whole world, not dependently from country, only on interest - one is forced to set up 8 ads instead of one, and select manually 196 existing countries.Is this now not ultramoronic? Read full article »
  • How to hide webpage parts from Google indexing

    Evgeniy Orlov
    20 Nov 2014 | 11:48 am
    Wishes and needs to hide webpage parts from Google indexing are common. Before i proceed, i make one thing clear:No tag can exclude webpage part from Google indexing!The silly advice about a snake oil named googleon / googleoff is mantra-alike repeated in the wild web. The repeating won't make it working: googleon / googleoff do their job only inside of Google Search Appliance environment, said John Müller of Google. Hope we closed this discussion once and forever.But don't worry! Believe it or not, i have for you whopping 4 workarounds, how to hide webpage parts from Google…
  • How to SEO long URLs

    Evgeniy Orlov
    1 Nov 2014 | 5:38 pm
    There are many meanings about the SEO impact of long URLs: they are good, or bad, or have no influence. Our questions in this article are:why long URLs occur,how to make long URLs short,The origins of long URLs are mainlythe wish to stuff URLs with keywords (both of domains and every single URL slugs),the necessity (or, to be honest, the wish too) to reproduce the site's structure in the matching URL's structure.Before we begin let us declare, what we mean as long URL: how many characters it must have to be named long? The longest URL in the Google's Webmaster Blog is 95…
  • How to create your own author-centered knowledge graph

    Evgeniy Orlov
    26 Oct 2014 | 9:39 am
    I'm not a fear salesman, really! But the thought to name this article as "how to defend abusive content removal requests" comes to me from the reading of the Google's updated report on "How Google Fights Piracy". The following sentence makes me conceiving suspicion:...sites with high numbers of removal notices may appear lower in search results.On the background of all known Negative SEO cases this can be the next thing, where a honest publisher will be punished for nothing.There are enough known cases, where content scraping sites get better SERP places as the…
  • How to create nested lists in Blogspot

    Evgeniy Orlov
    26 Oct 2014 | 8:35 am
    I've struggled some time with creating of nested lists in my blog at Blogspot. Then i realized a simple workaround to get them done. To create nested lists in Blogspot, you mustRead full article »
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    eAskme | How to, Learn Blogging Online, Make Money Online

  • How I Built A Micro-Niche Site And Earning $200/Month From AdSense

    31 Dec 2014 | 4:01 am
    We have already talked about ways to make money online. Blogging is one of the best rewarding and smartest way to make money. Blogging not only allow you to make money but also it create name along with the money. Today I give you my real life example that is making $200/month from Adsense and $150 from Affiliate marketing with just few hours of work.How to Build Micro Niche Site Make Money : eAskmeOther people are reading : How to get one million traffic to blogSo we are going to discuss the blueprint of creating a micro-niche blog. You can use this for any topic of your choice. As I picked…
  • How to Make Your Website a Brand

    23 Nov 2014 | 10:39 am
    Today`s world is the world of Brand and advertisement. Branding means making a product or website that much popular, that everyone knows or heard about it. Branding include many things. To make a brand take lots of efforts, expenses and dedication. Quality service or product quality also add value to make your product or website a brand.Today we will discuss about how to make your own brand, that it get so popular so people can go directly to your site rather than searching for the information or product anywhere else. We all know that website gives the first impression of any product of…
  • Ideas to Make Money Online

    23 Nov 2014 | 3:58 am
    Era of Internet brings you the opportunity to make limitless money with so many opportunities. Making money online is easy and effective. All you need to know is that what should you to and from where you start earning money.Online Money Making can be your part-time or full-time career and money making opportunity. The earning you make is depends upon your own efforts and the time you invest. We have already talked about Ways to make money online and secret to earn $100 daily.Ideas to Make Money Online : eAskmeIdeas To Make Money online :Blogging : We already know that Blogging is the…
  • Best Email Subscription Box

    22 Nov 2014 | 1:05 pm
    Subscribers and followers are the life of a site. Users who subscribe to a site or blog are real loyal followers. Those who subscribe to your site usually come regularly on your site. So it is very important to have email subscription box on your site or blog. It also help you to send updates to your subscribers in their inbox without doing any effort and they always stay updated. This will increase traffic and also increase loyal followers. So today we are going to talk about a very important topic that is Email Subscription Box.Email Subscription Box : eAskmeEmail Subscription Box for…
  • Join eAskme

    21 Nov 2014 | 11:37 pm
    eAskme is a fastest growing community of more than 60,000+ eAskers and As a community blog, we encourage all bloggers to contribute original articles, and present in front of world. The purpose is to share your talent, help you to reach out to a new audience and give something to the community.eAskme is online since 2014, and is most-popular How To blog in India, online marketing niche and blogging. More than 80+ bloggers have contributed here at eAskme, and you can also be one of them. Here I let you know some tips before you contribute an article, which will ensure that your article…
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    Submitedgeseo Blog - Search Engine Optimization Blog

  • When to stop SEO?

    Vatsala Pisharody
    21 Nov 2014 | 9:53 pm
    After reaching the top of the search engine, can you stop the SEO process? Or when can you stop SEO? These are questions that may have crossed your mind at some point of time. But to tell you the truth, your SEO process can ‘never’ stop. SEO is most necessary till your website is online and should never be overlooked. Let us consider a hypothetical example. Your New Year resolution is to lose weight and you join a gym or go regularly for walks and diet a lot to reach the weight loss target that you have set for yourself. Once that weight loss is achieved, if you stop exercising and stop…
  • Plus Points Of Mobile Optimization for All Websites

    Govind Agarwal
    19 Nov 2014 | 4:28 am
    The smartphone generation prefers to surf for information on their phones. They like the convenience of receiving or sending out mails, surfing the internet, playing games, reading news, watching videos and more, on the go. Apart from looking up for all this on their phones, they also want to do it fast; this has made it necessary for almost every business to have a mobile optimized website. It is one which is completely designed or re-designed with large navigation buttons, reformatted content and optimized images to work well on tablets and handheld devices. The smartphone user market is…
  • How to come up with a Blog Post that Appeases the Search Engines

    Govind Agarwal
    17 Nov 2014 | 1:21 am
    Writing a blog that catches and retains the interest of the readers and at the same catches the attention of the search engine is a challenge that any writer faces. Coming up with a reader-friendly and SEO-friendly blog post is a test that the blogger has to undergo each time they write a new blog. But as a fellow blogger, I would say your focus should be only on the readers and not the machines. If your blog post is appealing enough for the readers, the search engine would find it interesting too. It is not too tough to come up with a blog that engages both the readers and the search…
  • Effective SEO strategy for E-Commerce Websites

    Vatsala Pisharody
    12 Nov 2014 | 1:42 am
    The upsurge in the number of people preferring to purchase products and services online has led to high competition among e-commerce websites. They are constantly trying to increase their customer base and earn more revenue. Adhering to SEO is the easiest and affordable way to do this for which a strategy has to be worked on. There are certain major points that have to be focused on. 1. Find the right keywords - Keyword research is the most important step to be done as part of your SEO strategy. You need to figure out the right keywords for your home and products pages. This will help to…
  • Importance of Google Local Listing in SEO

    Govind Agarwal
    8 Nov 2014 | 1:05 am
    Of the many topics discussed under search engine optimization (SEO), Google local listing has gained increasing importance. Many companies now offer products or services in different cities which has led to the rise in local SEO tactics. However, many business owners and webmasters are often confused between employing a local strategy in search optimization or focusing on a national or international optimization strategy. Many experts claim that a combination of the two is most fruitful and business owners should concentrate on optimizing local search as much as national or international…
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  • How to Use AdWords Bidding to Your Advantage

    Vaughan Butson
    19 Nov 2014 | 8:09 pm
    If you can identify exactly what consumer action you want your online advertising to stimulate, then you are already on your way to AdWords bidding success.So is it in-store visits? An online purchase? Or maybe even a membership sign-up that you’re after? Knowing what matters most to your business helps you to determine which AdWords bidding option will benefit you most.Google AdWords provides a variety of bidding options which are categorised into 3 groups based on what your focus may be – clicks, impressions or conversions.1) ClicksThis is the default setting when you first set up…
  • Choosing the Right Google Ad Campaign Type

    Vaughan Butson
    19 Nov 2014 | 6:30 pm
    When you first set up your Google ad campaign, you are required to select a campaign type and a campaign sub-type. At this point, many of you will scratch your head and wonder, ‘what is this, and which option is best for me?’, so here’s the low down. Firstly, no matter which alternative you select, there will be several limitations that follow. The form of bidding you are eligible for, where your ads may appear, and what you are permitted to include in your ads all come into play, so it is important to choose wisely.Secondly, it’s important to understand that the…
  • SEO Black Hat vs. White Hat

    Vaughan Butson
    17 Nov 2014 | 6:01 pm
    Batman vs. The Joker, Darth Vader vs. Luke Skywalker even Scar vs. Mufassa. These are some almighty names and infamous characters that come to mind when talking heroes and villains, but it’s unquestionable that the most noteworthy rivals of all time still remain – SEO black hat vs. SEO white hat!Never heard of it? Black hat tactics and white hat tactics are what we SEO experts use to describe the right and wrong way to apply SEO. It’s the difference between successful, long lasting effectiveness and short-term shams that are detrimental to your business.Black HatPositive SEO results…
  • The Long Awaited Penguin 3.0 Update Is Here

    Vaughan Butson
    27 Oct 2014 | 3:51 pm
    - Has It Affected Your Site? -It’s been over a year since we’ve seen any updates from our flipper friend at Google, but the Penguin update has finally arrived.Introducing Penguin 3.0, as it is being referred to by SearchEngineLand. Google themselves have not provided an official title for the update, as it is being deemed as more of a ‘refresh’, rather than a major update.This is the 6th release of Google Penguin. Launching on Friday 17th October, it has been confirmed that this ‘refresh’ is to continue to roll out across a few weeks.Unlike Google Panda updates and other…
  • 5 Ways #HashTags Can Benefit Your Business

    Vaughan Butson
    22 Oct 2014 | 4:48 pm
    - #Informative #SEOexpert #BestBlogEver – Are you giving your ‘hash-tags’ the time of day? Most brands don’t place enough importance on this little symbol that can potentially work wonders for your business. Enter, me!If you need an easily executed & cost effective addition to your marketing campaign, then you need look no further than your little friend located at ‘shift’ ‘3’ on your computer keyboard. You may not be aware of the hashtag’s different practices, so I’m here to help you with that.Hash tags are a useful tool that can be used in a variety of…
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    seo bounty

  • 4 Steps for Successful Keyword Research and Placement

    20 Nov 2014 | 5:14 pm
    Keyword research is still a very important part of online content creation and web design, and it can translate into significant increases in traffic volume and conversion rates when you do it the right way. Part of the keyword research process includes what you do with your keywords once you’ve chosen them, which means there’s much more to the end-to-end process than spending time analyzing popular trends and basing your keyword choices on those trends.   Step One: Defining the Focus of Your Content Whether you have a website with hundreds of on-site pages or you just have…
  • 5 SEO Metrics You Should Monitor to Maximize Success

    20 Oct 2014 | 12:13 pm
    Getting ahead in SEO is all about testing. Once you’ve got the basics in place, you need to track the progress of your efforts constantly. Google’s algorithms change frequently, and you need to know if what you’re doing is currently effective. Google Analytics is a great way to keep track of SEO metrics. Let’s discuss some of the reports that Google Analytics gives you.   1.       Traffic Sources This one is self-explanatory. It shows you the where your visitors are coming from, and how they managed to find your website. This report is a great way to see…
  • 13 Reasons Your Small Business Needs a Social Media Presence

    22 Sep 2014 | 12:08 pm
    Small businesses often struggle with cost-effective marketing and development, though many overlook the most efficient, inexpensive method of reaching new and current customers: social media.  It’s free to join all of the major social networking sites.  It’s relatively easy to set up a profile and start interacting with your customers.  Social networking can provide the bridge between your business and the audience you want to reach without a huge investment of time or money.  Need more proof?  Here are 13 reasons your business should be utilizing social media. 1. Everybody…
  • 7 Tips for Growing Your Google+

    20 Aug 2014 | 9:40 am
    Anyone who has spent a couple of hours on Google+ probably already understands just how different it is from other social media sites. From marketer’s perspective, these differences present a unique set of challenges to understand the strengths and weaknesses of using Google+ to reach customers. Fortunately, there are several simple tips and tricks you can use to help you get started. Below we’ll look at seven ways you can increase your follower count on Google+, and a few of them might surprise you.   Share Content from Your Personal Profile   For anyone new to Google+,…
  • Google Removes Authorship Photos in the Search Results

    15 Jul 2014 | 2:27 pm
    Google has announced that it is doing away with author photos in most search results, and that has left some web site owners upset. Some are left wondering why Google would revert back to a photo-free search page. Then there are those who want to know why Google would make its proprietary social network, Google+, less relevant.   Cyrus Shepard, who recently wrote about the latest change in a post for the popular SEO blog Moz, said it perfectly. “Along with many SEOs, I constantly advise webmasters to connect their content writers with Google authorship. Up until now, would-be…
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    Seo News Portal

  • Few Simple Tips to Get Ready For Local SEO In 2015

    Aidan Payten
    17 Nov 2014 | 10:56 pm
    With the latest updates in Google’s algorithms the rules for basic SEO have changed. So here we are going to discuss how you can do well with local SEO in 2015. Well, 2014 is almost at its end and businessmen have started looking forward to 2015 now. They have started discussing their marketing strategies for targeting their potential audience in the upcoming year. According to a survey done by a local Search Engine Executive, it shows an exact drift towards more of the traditional web ranking factors. If we look at the Local Search Ranking Factors survey, then it had Google Places and…
  • 4 Fruitful SEO Tips – Direct From Matt Cutts

    Aaron Buxton
    11 Nov 2014 | 10:26 pm
    Working with organic SEO always rewards you with search engine friendly websites and people. SEO is a continuous process that search engines keep on changing. When you want to frame your website on a very strong SEO foundation you need to include proven search strategies. Where Matt Cutts, head of Google’s webspam team has shared some of his important tips that will tell you how the most popular search engine indexes and websites are ranked. In this post we are sharing four major useful tips that Matt Cutts has given and assured you that you do not have to be an SEO expert for performing…
  • 7 Deadly Mistakes Responsible For the Murder of Your Twitter Campaign

    Patrick Dawes
    30 Oct 2014 | 11:18 pm
    Who does not know about Twitter these days? It is the top most popular social networking website where even glamour world find time to tweet their personal issues. People have no time to eat but they have time to tweet. This is one of the best ways to promote your business online and is also a reliable one. So are you sure that twitter is helping you enough in improving online? Are you sure you are making most of Twitter for your business? Sometimes you make mistakes but not intentionally. And these mistakes lead to failure. These things do not show their impact instantly but yes they affect…
  • 7 Important Points to Relaunch Your SEO Checklist

    Olivia Gocher
    22 Oct 2014 | 12:44 am
    Keeping stick to the Search Engine Optimization for the purpose of relaunching and redesigning of the processes is something SEO analysts like the most. In the last few years there are many topics that SO people have discovered from an SEO point of view while undertaking the redesigning efforts and how to access all the potential SEO issues that you are facing after getting your new website launched. After seeing that some of the clients have successfully launched their processes, it made SEO people to revisit the articles that were written into this aspect. We may know how to consider your…
  • Google Has Released Its Latest Update Last Friday – Penguin 3.0

    Kayla Corlette
    20 Oct 2014 | 3:49 am
    Google has confirmed its latest update, Penguin 3.0 last Friday. It was released on Friday night but things have made their confirmations just a few hours ago. It is not clear how large the impact of this update is going to work and if this was a refresh and more signals have been added to the algorithms. This algorithm is considered as the most predictable updates from the history of Google where webmasters have been waiting for a refresh over a year. At SMX, Google has already provided them with the news that they will be releasing an update in a week or so. Finally on October 17, 2014…
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  • linkbird: An SEO + Content Seeding + Online PR Management Tool

    18 Nov 2014 | 9:16 pm
    This is a sponsored post about linkbird – a SaaS tool which supports online marketers increase online visibility and organic traffic for their brand/company through the symbiosis of SEO, content marketing, and online PR.  Read more at:
  • 58% Of Local Marketers Will Change Tactics After Pigeon Update

    17 Nov 2014 | 8:57 pm
    Columnist Myles Anderson shares the results of an InsideLocal survey detailing the impact of Google's recent local algorithm update, Pigeon.  There has been much expert analysis and published research on the impact of Google’s Pigeon Update. Read more at :
  • Why SEO Still (And Always) Matters

    16 Nov 2014 | 9:21 pm
    Even though blogging is one of the best ways to boost an online reputation and increase market share at the same time, now is an incredibly hard time to be a blogger. There is just too much information out there. Read more at :
  • SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools

    14 Nov 2014 | 7:43 pm
    Google says it will boost rankings for HTTPS sites, but, in an interview by contributor Clark Buckner, Henshaw recommends SEOs hold off.When Google speaks, SEO professionals listen. But that doesn’t mean they need to act… yet.In the wake of Google’s announcement that it is now giving a rankings boost to HTTPS sites, Raven Tools co-founder and Chief Product Officer Jon Henshaw thinks internet marketers should test the waters first before fully committing to a switch for an established site. Read More at
  • Twitter: Renewed Focus On SEO Generated 10 Times More Visitors

    13 Nov 2014 | 10:08 pm
     Twitter says that working to make some of its hashtag pages friendly to search engines has generated a huge increase in search-related visitsRead more at
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    Jason Millward

  • Using the scientific method to make more money with your websites

    Jason Millward
    12 Nov 2014 | 7:06 am
    No matter what the purpose of your website, there can be no doubt that you will want it to do it more. Whether it’s a ... The post Using the scientific method to make more money with your websites appeared first on Jason Millward.
  • Enhanced Ecommerce for Google Analytics rolled out by Google

    Jason Millward
    6 Nov 2014 | 9:20 am
    Google officially announces enhanced Ecommerce features in Google Analytics have been taken out of beta. The post Enhanced Ecommerce for Google Analytics rolled out by Google appeared first on Jason Millward.
  • Visual Website Optimizer Review

    Jason Millward
    5 Nov 2014 | 1:58 am
    The post Visual Website Optimizer Review appeared first on Jason Millward.
  • Tools to measure website speed

    Jason Millward
    21 Oct 2014 | 2:00 pm
    The speed of your website not only affects your customers but can also have an impact on your search rankings. These are some tools that can help you determine the speed of your site and how you can improve it. The post Tools to measure website speed appeared first on Jason Millward.
  • Magento installation problems – URL is not accessible

    Jason Millward
    21 Oct 2014 | 11:48 am
    'The URL is not accessible. Unable to read response, or response is empty' is a common Magento installation issue. Fortunately it's easy to fix. Here's how The post Magento installation problems – URL is not accessible appeared first on Jason Millward.
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    eMagine's B2B Blog

  • 10 Commandments of Social Media For B2B

    Hannah Beacham
    19 Nov 2014 | 6:34 am
    As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. Whether you are getting started with a social media plan or have been at it for years, there are some inalienable truths or “commandments” to live by to keep your content honest and your audience happy. 1.) Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized. Utilizing an editorial calendar that has both a high level…
  • Why Should Marketers Change To Google Tag Manager?

    Craig Nedell
    17 Nov 2014 | 11:22 am
    Google Tag Manager Is A Tag Management System That  Was Developed With The Marketing Person In Mind. Let’s start with a little history, Google Tag Manager (GTM) was designed to allow marketing people to easily manage measurement tags for Google Analytics, Google Adwords and more, and to remove the need for a developer to add tags and code to the website. “With Google Tag Manager, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters. This will speed the process from the marketing perspective and will free webmasters to work on…
  • Simplifying Web Writing With Content Inventories

    Tim Croteau
    12 Nov 2014 | 11:07 am
    Whatever your role at your company, it’s probably safe to assume that your duties and responsibilities sufficiently fill 40 hours a week. At the very least, I’m sure you’ve done a terrific job convincing your boss that that’s the case (I promise I won’t snitch on you… no-good, lousy bum). As such, a new website project can be terrifying, especially when it comes to content development. You’re thinking: “I’ve got 8 hours of work on my plate every day, and now I’m supposed to write 100+ pages of web copy on top of that? As soon as I finish this Facebook quiz to determine…
  • 5 Things To Look At When Optimizing Your Post For SEO (GIFS)

    AnnaMarie Tush
    10 Nov 2014 | 10:30 am
                  So you wrote new content for your website and now you’re ready to get it posted. Before you do that you’re going to want to optimize it for SEO. You spend all this time writing your blog post or web page, so lets make sure it gets found. In this post we are going to look at tips you can use to optimize your blog post. Title Tag               The purpose of a title tag is to briefly describe your page content to both your visitors and the search engines. The title tag is displayed on the top bar of…
  • YouTube Analytics Decoded

    Hannah Beacham
    5 Nov 2014 | 6:30 am
    As SEOs, we know our way around Google Analytics, Google Webmaster Tools, and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube Analytics, like any analytics tool, provides several ways to interpret data.
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