SEO (Search Engine Optimization)

  • Most Topular Stories

  • Google Penalty Recovery

    SEO Training
    Ian Wortley
    8 Oct 2014 | 5:57 am
    What do you do when your Google organic traffic drops overnight? This story is a real world example of a drop and subsequent recovery. The site, a main Stihl Dealer in Ireland, had been doing reasonably well for the previous year. There had been no changes to the coding of the site in well over Read MoreThe post Google Penalty Recovery appeared first on SEO Training.
  • How to find the best keywords for your website

    Free Weekly Search Engine Optimization SEO News
    28 Oct 2014 | 7:36 am
    Finding the best keywords for your website is important if you want to get the best results for your website. The keywords that people enter into the search boxes of search engines are the key to getting targeted website visitors who will buy something from your company.
  • How to Include Influencers in Your Content Strategy

    Moz Blog
    29 Oct 2014 | 4:13 pm
    Posted by Amanda_GallucciThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. The first thing most people think when they hear "influencers" is promotion. Important people with an engaged following can amplify the reach of whatever idea, content or brand they choose to share. If you only weave influencers into your content strategy when your finished product is ready to be promoted, however, you're missing out on the full…
  • Twitter and IBM's Partnership Means Better Data Solutions for Marketers

    ClickZ News
    30 Oct 2014 | 9:03 am
    Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data.
  • State of Paid Search Q3 2014

    The Search Agents
    Rebecca Landman
    21 Oct 2014 | 9:24 am
    Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. Increased advertiser focus on mobile devices drove much of the growth documented this quarter, for both tablets and smartphones. Spend on mobile devices continues to climb year over year, with overall mobile spend increasing 27% this quarter.
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    Moz Blog

  • How to Include Influencers in Your Content Strategy

    29 Oct 2014 | 4:13 pm
    Posted by Amanda_GallucciThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. The first thing most people think when they hear "influencers" is promotion. Important people with an engaged following can amplify the reach of whatever idea, content or brand they choose to share. If you only weave influencers into your content strategy when your finished product is ready to be promoted, however, you're missing out on the full…
  • It's Time to Treat Content as Part of the User Experience

    28 Oct 2014 | 5:15 pm
    Posted by wrttnwrd Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience. Let's act that way.Content: the silent epidemic Your site's infested. Most organizations treat content like some kind of horrific disease. They try to shove it as far away as possible from the "real" web site, like a bad case of body lice. Where do they put it? The blog, of course: Don't worry, this isn't another put-the-blog-on-the-site-dammit rant.
  • Semantic Analytics: How to Track Performance and ROI of Structured Data

    27 Oct 2014 | 5:16 pm
    Posted by Mike_Arnesen If you're interested in tracking the ROI of adding semantic markup to your website, while simultaneously improving your web analytics, this post is for you! Join me, friend.Semantic markup and structured data: Can I get a heck yes?! If you haven't heard of semantic markup and the SEO implications of applying said markup, you may have been living in a dark cave with no WiFi for the past few years. Or perhaps you're new to this whole search marketing thing. In the later case, I won't fault you, but you should really check this stuff out, because it's the future. That…
  • Introducing Followerwonk Profile Pages

    27 Oct 2014 | 4:25 am
    Posted by petebray Followerwonk has always been primarily about social graph analysis and exploration: from tracking follower growth, comparing relationships, and so on.Followerwonk now adds content analysis and user profiling, too In the Analyze tab, you’ll find a new option to examine any Twitter user’s tweets. (Note that this is a Pro-only feature, so you'll need to be a subscriber to use it.) You can also access these profile pages by simply clicking on a Twitter username anywhere else in Followerwonk. For us, this feature is really exciting, because we let you analyze…
  • How to Recover Lost Pageviews in pushState Experiences

    26 Oct 2014 | 5:16 pm
    Posted by GeoffKenyon PushState and AJAX can be used in tandem to deliver content without requiring the entire page to refresh, providing a better user experience. The other week, Richard Baxter dove into the implications of pushState for SEO on Builtvisible. If you’re not familiar with pushState, you should spend some time to read through his post. If you're not familiar with delivering content this way, you can check out these sites using pushState and AJAX to deliver content: Time: When you scroll to the bottom of the article, a new article loads and the URL changes…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: Duane Forrester No Longer With Bing, Animated GIFs In Bing Images & Paid Search Roundup

    Barry Schwartz
    30 Oct 2014 | 1:58 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Economic Impact of SEO Media Services- November 6 Webcast Using an outside expert resource for global SEO and earned media services can make your search... Please visit Search Engine Land for the full article.
  • The Economic Impact Of SEO Media Services- November 6 Webcast

    Search Engine Land
    30 Oct 2014 | 12:15 pm
    Using an outside expert resource for global SEO and earned media services can make your search marketing campaigns a valuable investment. But how do you justify the cost to your management? In this live webcast, Forrester Research’s Dean Davison and Shar VanBoskirk will lead a discussion... Please visit Search Engine Land for the full article.
  • SPONSOR MESSAGE: Guide to Social Advertising 2014

    Search Engine Land
    30 Oct 2014 | 12:00 pm
    Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere- what it means, why it’s worth it, and how best... Please visit Search Engine Land for the full article.
  • Bing Images Adds Animated GIF Filter

    Barry Schwartz
    30 Oct 2014 | 11:40 am
    Bing announced there is a new filter within Bing Images to let you only see animated GIF images. Animated GIFs are a grouping of images that may appear as a movie but are just a series of images. You can now filter your image searches on Bing by the animated GIF type. Google Image search... Please visit Search Engine Land for the full article.
  • Duane Forrester, Bing’s Long-Time Webmaster Outreach Manager, Loses Job In Microsoft Layoffs

    Danny Sullivan
    30 Oct 2014 | 11:17 am
    Duane Forrester, the senior product manager in charge of webmaster outreach for Bing, has lost his job as part of the recently announced layoffs at Microsoft. The move leaves Bing without one of its longest-serving and recognizable faces to the SEO and publisher community. Forrester posted the news... Please visit Search Engine Land for the full article.
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    SEO Book

  • Use Verticals To Increase Reach

    22 Oct 2014 | 5:55 am
    In the last post, we looked at how SEO has always been changing, but one thing remains constant - the quest for information. Given people will always be on a quest for information, and given there is no shortage of information, but there is limited time, then there will always be a marketing imperative to get your information seen either ahead of the competition, or in places where the competition haven’t yet targeted. Channels My take on SEO is broad because I’m concerned with the marketing potential of the search process, rather than just the behaviour of the Google search engine. We…
  • The Only Thing Certain In SEO Is Change

    15 Oct 2014 | 1:49 pm
    SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months. Whenever Google updates the underlying landscape, the strategies need to change in order to deal with it. No fair warning. That’s not the game. From Tweaks To Strategy There used to be a time when SEOs followed a standard prescription. Many of us remember a piece of software called Web Position Gold. Web Position Gold emerged when SEO could be reduced to a series of…
  • Measuring SEO Performance After "Not Provided"

    24 Aug 2014 | 12:50 am
    In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold this data, according to Google, was privacy concerns: SSL encryption on the web has been growing by leaps and bounds. As part of our commitment to provide a more secure online experience, today we announced that SSL Search on will become the default experience for signed in users on At first, Google suggested it…
  • Loah Qwality Add Werds Clix Four U

    Aaron Wall
    16 Aug 2014 | 7:09 am
    Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an undoing of your tight organization. In some cases the user intent is different between singular and plural versions of a keyword. A singular version search might be looking to buy a single widget, whereas a plural search might be a user wanting to compare different options in the marketplace. In some cases people are looking for…
  • Understanding The Google Penguin Algorithm

    Aaron Wall
    31 Jul 2014 | 7:18 pm
    Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big algorithmic changes are Joe Sinkwitz and Jim Boykin. I recently interviewed them about the Penguin algorithm. Topics include: what it is its impact why there hasn't been an update in a while how to determine if issues are related to Penguin or something else the recovery process (from Penguin and manual link penalties) and much, much moreHere's a…
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    Search Engine Journal

  • Microsoft Undergoes Restructuring, Top Bing Positions Eliminated by @mattsouthern

    Matt Southern
    30 Oct 2014 | 10:33 am
    Duane Forrester broke the news on his personal blog this morning that Microsoft is in the midst of restructuring several divisions within the company, which has directly affected the Bing division. Several Bing employees, including Forrester who had been with the company for 7 years, were laid off as a result of their positions being eliminated. Microsoft announced changes within the structures of several groups in the company. My group was affected, and while I have natural concerns for my own future, I am now faced with saying goodbye to some talented friends and coworkers. It has been a…
  • 10 Tips for an Awesome and SEO-Friendly Blog Post

    Marieke van de Rakt
    30 Oct 2014 | 7:15 am
    Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills! For some, writing for […]The post 10…
  • 8+ Courses to Diversify Your Marketing Strategy Without Feeling Overwhelmed by @seosmarty

    Ann Smarty
    30 Oct 2014 | 5:31 am
    Learning to become a better Internet marketer is a challenge: There’s so much information to discover and so many techniques to try! My list of free (or cheap) marketing courses aims is designed to diversifying your list of learning resources. Many of them will be absolutely new to you. Another important criteria for this list has been productivity. All of these courses are strictly to the point, comprehensive, yet clutter-free. Enjoy! 1. How to Start a Blog Have you ever come across Moz’s beginners’ guide of SEO? First Site Guide is the same caliber, but strictly for beginner…
  • What To Do When Things Go Wrong On Social Media: An Interview With Melissa Fach by @brentcsutoras

    Brent Csutoras
    30 Oct 2014 | 5:22 am
    A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I was able to catch up with Melissa Fach of Moz and Authority Labs to discuss how to build a community, as well as handle tough situations on social media.  During an average day she manages social accounts with over a million followers as well as several other accounts with 100K+ following. Everyone wants to have a community, but what is it that you really need to focus on in order to set yourself up for […]The post What To Do When…
  • Rethinking E-Commerce Taboos: Don’t Go With the UX Flow by @brianzengdotme

    Brian Zeng
    30 Oct 2014 | 4:02 am
    Ken Olson, Chairman and founder of DEC once famously said, “There is no reason anyone would want a computer in their home.” I bet he felt at least a little silly about that statement by the time he died in 2011. That is the trouble with always going along with ‘the way things are’. Every once in a while, there will be an upstart who will come along and change the rules of the game so startlingly it leaves everyone else completely obsolete in the process. The e-commerce business is no stranger to the ‘this is how it must be […]The post Rethinking E-Commerce Taboos: Don’t Go…
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    Bruce Clay, Inc. Blog

  • The All-In-One Mobile SEO & Design Checklist

    Chelsea Adams
    29 Oct 2014 | 12:39 pm
    The All-In-One Mobile SEO & Design Checklist was originally published on, home of expert search engine optimization tips. On the Google Developers website, Google calls mobile optimization “a critical part of website management,” and dedicates an entire in-depth section of the site to helping webmasters build smartphone-optimized websites. Mobile matters. And if Google calls it a “critical part of website management,” it’s safe to say it really matters. Consider this checklist a mobile SEO good-to-great resource. If you’re already on-board and optimizing for…
  • Penguin 3.0 Update is Overwhelmingly Underwhelming

    Chelsea Adams
    22 Oct 2014 | 12:09 pm
    Penguin 3.0 Update is Overwhelmingly Underwhelming was originally published on, home of expert search engine optimization tips. For 12-plus months, organic search marketers have been waiting for the Penguin 3.0 update that would allow reformed corner-cutting clients to claim full penalty recovery and regain SERP rank. With six months between updates set as the standard through 2012 and 2013, a full 12-month cycle between updates created quite the build up for Penguin 3.0. So, when an Penguin 3.0 update was announced by Search Engine Land on October 19, significant SERP rank…
  • Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon

    Kristi Kellogg
    21 Oct 2014 | 9:30 am
    Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon was originally published on, home of expert search engine optimization tips. It’s been a good month to learn about the latest strategies evolving in Internet marketing, with Search Marketing Expo (SMX) East 2014 and Pubcon Las Vegas 2014 taking place back to back in October. After liveblogging 36 key sessions throughout both conferences, two major themes emerged: the necessity of optimizing for mobile at every turn and the importance of a mission…
  • 36 Coast-to-Coast Liveblog Posts Covering Pubcon Las Vegas & SMX East 2014

    Bruce Clay, Inc.
    20 Oct 2014 | 3:17 pm
    36 Coast-to-Coast Liveblog Posts Covering Pubcon Las Vegas & SMX East 2014 was originally published on, home of expert search engine optimization tips. Bruce Clay, Inc. sent livebloggers Virginia Nussey and Kristi Kellogg to Search Marketing Expo (SMX) East 2014 and Pubcon Las Vegas to report live on 36 sessions on key digital marketing topics. Whether you’re interested in SEO, SMM, PPC, mobile optimization or content marketing, you’ll find coverage of the most important sessions coast to coast. Read on for an overview of each liveblog post and click through to…
  • New Structured Snippets: An Enhanced SERP Snippet Is Just a Table Away

    John Alexander
    16 Oct 2014 | 4:56 pm
    New Structured Snippets: An Enhanced SERP Snippet Is Just a Table Away was originally published on, home of expert search engine optimization tips. On September 22, the Google Research Blog announced Structured Snippets, a feature that “incorporates facts into individual results snippets in Web Search.” What it amounts to is elements from an HTML table being shown right in the SERP. If this sounds at all like Structured Data, it should. Sort of. Google displays data from your website on their results page, yet it doesn’t require schema markup or any other specialized…
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    Free Weekly Search Engine Optimization SEO News

  • How to find the best keywords for your website

    28 Oct 2014 | 7:36 am
    Finding the best keywords for your website is important if you want to get the best results for your website. The keywords that people enter into the search boxes of search engines are the key to getting targeted website visitors who will buy something from your company.
  • Google Penguin 3.0 is here - What you have to do now

    21 Oct 2014 | 7:36 am
    In a video on YouTube, Google's John Mueller confirmed that the Google Penguin 3.0 update had been released yesterday. How will this affect the rankings of your web pages and what do you have to do now?
  • How to optimize the home page of your website for users and search enginess

    14 Oct 2014 | 7:36 am
    The home page of your website is the most important page of your site. It's the page that most people will see. Your home page must convince visitors that your website is interesting and it must enable visitors to find the other pages of your site.
  • New in SEOprofiler: ranking checks from 84,775 locations in 49 countries

    7 Oct 2014 | 7:36 am
    Starting today, you can check your search engine rankings from all 84,755 locations that are officially supported by Google. The new ranking monitor enables you to see exactly the same search results that your customers get when they search from their location.
  • Google announces another Panda update

    30 Sep 2014 | 7:36 am
    In a post on Google+, Google's Pierre Far announced the latest version of Google's Panda update. How will this update affect the rankings of your web pages on Google? What can you do to make sure that your web pages get better rankings?
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    SEO by the Sea

  • Google Queries for Instances of Data Help Reveal the Classes Where They Belong

    Bill Slawski
    30 Oct 2014 | 6:23 am
    You are cloxacillin, a kind of medication and an entity that some people may not know a lot about, but part of a bigger class of medicines that people are familiar with. And you’re taking a visit through a search engine as someone has been recently prescribed to you, and they want to know more […] The post Google Queries for Instances of Data Help Reveal the Classes Where They Belong appeared first on SEO by the Sea.
  • How Google May Select Their Data Sources Based Upon Keywords

    Bill Slawski
    28 Oct 2014 | 7:58 am
    When I was in law school, I was a teaching assistant for an environmental law professor. One of the tasks he had me working upon was a review and analysis of electronic databases that could be used to assess natural resource damages when some environment harm took place, such as the Exxon Valdez oil spill. […] The post How Google May Select Their Data Sources Based Upon Keywords appeared first on SEO by the Sea.
  • How Google May Transform Queries into Trigger Queries

    Bill Slawski
    27 Oct 2014 | 7:16 pm
    Recently I wrote about Google’s Enriched Results Patent, where Google looked at query terms searched for, and for some of them the search engine returned special “enriched” search results that showed off things such as financial information when the query might have been something like a financial stock market term, such as “GooG” for Google. […] The post How Google May Transform Queries into Trigger Queries appeared first on SEO by the Sea.
  • Google on Creating a Relevant Second Screen for TV

    Bill Slawski
    25 Oct 2014 | 9:31 am
    Google was granted a patent last week that looks like it might have been among one of the earliest patents filed by the company. It involves showing television programs (News Programs to be more exact), and showing web pages that might be relevant to the transcripts of the shows being presented to viewers. The details […] The post Google on Creating a Relevant Second Screen for TV appeared first on SEO by the Sea.
  • How I Came to Love Entities

    Bill Slawski
    24 Oct 2014 | 7:02 am
    I recently revisited a web site that I worked on almost a decade ago, and one of my favorite pages on the site no longer exists, but its spirit and inspiration remains. The site was, at the time for the Baltimore Area Convention and Visitors Association, and has since been rebranded to the more […] The post How I Came to Love Entities appeared first on SEO by the Sea.
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    SEO Theory

  • Why Your Penguin Recovery Story Does Not Add Up

    Michael Martinez
    19 Oct 2014 | 3:58 pm
    It seems that everyone has a theory about why they and their clients, friends, and neighbors did (not) recover lost rankings with the Google Penguin 3.0 update of October 17, 2014. Remember that date because that is when the first…Read more →
  • Is It Better for SEO to Publish Something Every Day?

    Michael Martinez
    14 Oct 2014 | 4:20 am
    This is the problem with search engine marketers who believe they are using “content marketing”. They find or develop a formula for publishing content and they hammer that formula into the very fabric of their Website. Real content marketing cultivates…Read more →
  • Large Systems Theory for Web Marketers and Analysts

    Michael Martinez
    9 Oct 2014 | 5:00 am
    Ask anyone who knows about large systems “what is a large system” and they will tell you dutifully all about whatever large systems they know about. A lot of people work with large systems in many different fields of study…Read more →
  • Intelligent Deep Links May Empower Mobile Sharing Apps and Bad Guys

    Michael Martinez
    5 Oct 2014 | 5:02 pm
    App Deep Linking is a major problem for marketers who build mobile phone apps (especially for the Apple user audience) that rely on user sharing. We depend upon shares across the Web to bring new visitors to our Websites. Shares…Read more →
  • .@sempoglobal Calls for SEO Code of Ethics – So What Is Ethical?

    Michael Martinez
    4 Oct 2014 | 9:00 am
    A code of ethics sounds like a great idea. I am just not sure it will turn out so well. The last time I remember anyone trying to create a code for ethics for the Search Engine Optimization industry I…Read more →
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    StepForth Web Marketing Inc.

  • Search Engine Optimization for the 21st Century

    Scott Van Achte
    30 Oct 2014 | 8:47 am
    Preface: only follow this if you are in 1999. After all, I suppose it is possible things could turn out entirely differently by 2014; who knows… InfoSeek could come back and rule once more (after Disney screws it up). The year is 1999. The New Year (and potential Armageddon) is quickly approaching. You just built your first website and are hoping to get some sweet traffic from AltaVista. This new guy on the block, Google, has some potential, but I doubt he’ll make it; just another basement start up with limited potential. AltaVista will always be king. You want your share of traffic from…
  • SEO 101 Podcast – Episode 196 – Sep 18, 2014

    Ross Dunn
    18 Sep 2014 | 1:51 pm
    Ross and John discuss the Final Word on the Death of Google Authorship; SearchMetrics 2013 Ranking Factors – Correlation via Data; John Mueller says Penguin Still to Come 3.0 Most Likely in 2014; Google Webmaster Tools API Updated. …read more   This September 18th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes. Tune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast – Episode 196 – Sep 18, 2014 appeared first on StepForth Web Marketing Inc..
  • SEO 101 Podcast – Episode 195– Sep 4, 2014

    Ross Dunn
    4 Sep 2014 | 2:17 pm
    Ross offers things to know on how Google Authorship is dead but not author rank. Plus, some research on PNG and JPG compression, the Difference between Responsive Website Design and Adaptive Website Design, Negative SEO extortion and more. …read more This September 4thth SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes. Tune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast – Episode 195– Sep 4, 2014 appeared first on StepForth Web Marketing Inc..
  • Fix Crawl Errors to Increase Revenue

    Scott Van Achte
    22 Aug 2014 | 8:04 am
    When StepForth performs a website audit we look at many different aspects of a websites health ranging from onsite factors such as suitable content and site architecture, offsite factors like social media and inbound links, and various performance metrics like bounce rate and crawl errors. The primary goal of an audit is to uncover any underlying issues that may prevent a site from achieving maximum visibility. A website does not need to be performing poorly in order to benefit from an audit, even strong sites are often missing some pieces that could improve performance once corrected.
  • Why Google Dislikes Zombie Sub-Domains

    Ross Dunn
    18 Aug 2014 | 2:06 pm
    Last week I wrote an article for The SEM Post on the hazards of zombie sub-domains and how your very own site could be affected without you being the wiser. I also used an example of which is the 177th most trafficked website in the USA yet it is suffering from zombie sub-domains; it can truly happen to anyone. What follows is the introduction and a link to the full article here: Google dislikes spending precious resources indexing web content on your site that is of no consequence to itself or its users. Inconsequential web content can be present in the form of duplicated pages and…
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    The Search Agents

  • State of Paid Search Q3 2014

    Rebecca Landman
    21 Oct 2014 | 9:24 am
    Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. Increased advertiser focus on mobile devices drove much of the growth documented this quarter, for both tablets and smartphones. Spend on mobile devices continues to climb year over year, with overall mobile spend increasing 27% this quarter.
  • Conference Insights and Big Ideas from the Internet Marketing Association

    Holly Miller
    9 Oct 2014 | 4:29 pm
    In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups in the digital marketing space. Membership is free and the group now boasts 1,000,000+ members worldwide (myself included) representing 111 countries—their website is translated into 5 different languages! Nearly 1,000…
  • True Lies, or “Hey, Google! You’re Trying Too Hard!”

    Gregory Sidor
    29 Sep 2014 | 2:35 pm
    Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer Boxes are even part of the proper Knowledge Graph. After all, how is scrapping a page particularly intelligent? I recently devoted time to poking and prodding this feature. What I found suggests that Quick Answer Boxes are less than ideal for certain types of…
  • 3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

    Matt McKinley
    11 Sep 2014 | 11:34 am
    A few weeks back, our Search Agents scoured the SERPs, investigating the effects of Google’s yet-to-be-confirmed-or-denied Pigeon update. While Google still has yet to offer any definitive remarks on the matter, no search marketer can refute that U.S. local SERP results have changed dramatically. Like every Google update before it, Pigeon’s landing certainly begs the question, what do we need to do to adjust our strategy? Yelp and Google Business Listings are Dominating Local SERPs Problem: Yelp and Google-owned entities are heavily competing with their main page counterparts.
  • Are You Ready for Shopping Campaigns?

    Barkha Shah
    2 Sep 2014 | 2:16 pm
    In Cinderella’s story, at the stroke of midnight, her carriage turns back into a pumpkin. Online advertising is no Cinderella story, unless Google’s involved. Google sets fairy godmother-style deadlines for all its upgrades and transitions, such as the upcoming Shopping campaign deadline. Basically, if you do not manage this upgrade by manually transitioning your PLA campaigns to Shopping campaigns, Google will flick its wand and change your campaigns for you. However, this change is better made manually. Here are the top 3 reasons why: Structure Google has offered to upgrade your PLA…
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  • 3 Simple Reasons AuthorityLabs “Now Provided” Report is Awesome

    Stuntdubl SEO
    28 Oct 2014 | 9:22 am
    AuthorityLabs created a new report called “Now Provided”.  The report is simple, useful, and excellent for taking back your page level keyword data for SEO campaigns. 3 Awesome Now Provided Report Features Identifies keyword opportunities (with data to support them) Provides long tail keyword information at the page level Sortable by bounce rate to identify weak landing pages (great for panda problems) The good folks over at Authoritylabs have come up with a solution to one of the many headaches that plague the world of SEO.  Not Provided was without question one of the biggest…
  • 50+ SEO Audit Questions and the Tools to Answer Them

    Stuntdubl SEO
    16 Jul 2013 | 7:30 am
    I’ve often heard doing a site audit is like telling someone their baby is ugly.  This is obviously news that can be sensitive to deliver to a site owner.  You need to have all your information in order, as well as suggestions for how to deliver the news effectively. Most SEO folks I know would probably be better served calling themselves a “website mechanic” – offering diagnostic information and recommendations is a critical part of staying relevant to organic search.  Understanding the best tools at your disposal and being able to create actionable high value tasks…
  • Interview w/ Jennifer Evans Cario on Pinterest and Social Media

    27 Feb 2013 | 9:38 am
    1. What are your favorite free or low-cost social media monitoring tools? The truth is, there are tons and tons of great tools out there available at free or close to free. The only way to really know what will work well for you is to test them. I’ve long been a fan of for getting a quick overview of the conversation and of Google Alerts for getting quick and easy updates on new spidered social content. The problem is these still don’t give you a full picture. You need to also spend time learning about the tools that apply directly to your channels of choice. For…
  • Interview w/ Brett Tabke, CEO Pubcon on IA and Site Organization

    Brett Tabke
    5 Feb 2013 | 9:56 am
    1.     What are the most important considerations when creating a website information architecture? First, don’t reinvent the wheel. Spend the most amount of time looking at the software you are going to use to produce your site. Look for a good off-the-shelf Content Management System (CMS). Almost all of the modern CMS’s contain good URL layout structure with associated keyword usage by design. Those packages and their design features are well understood by the search engines. For the actual nuts-and-bolts layout of the site, I would think in terms of the classic Theme…
  • Link Building Is Like…

    Stuntdubl SEO
    29 Jan 2013 | 9:55 am
    I’ve always used the analogy that link building is a bit like fishing. This has been for a handful of reasons: You need reliable hooks and good bait You have to understand the climate/ weather A great team catches together If you want quality, it takes time and practice Experience is the best teacher Strategy evolves with experience I’ve even went as far as to build the “P.E.S.C.A.R Process” for teaching link building at MarketMotive. PESCAR is Spanish for “to fish”, as well as a handy acronym for teaching these concepts: Process Strategy Equity Education Site Prospecting Strategy…
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    Dev Basu

  • Persistence vs Perseverence

    Dev Basu
    26 Oct 2014 | 10:29 am
    What 5 years of looking in the rear-view mirror of a rapidly growing digital marketing agency taught me. It is in times of security that the spirit should be preparing itself for difficult times; while fortune is bestowing favors on it is then is the time for it to be strengthened against her rebuffs.”— Seneca. I dreaded going into work. The environment was so toxic that you could feel the tension in the air. Business was great but the powers that be decided to turn the tables on me by re-writing my role. Work just wasn’t fun anymore. The last straw came when my boss told me to…
  • Deconstructing Motivation: 7 Things I’ve Learned in the Last 7 Years

    Dev Basu
    3 Aug 2014 | 5:29 pm
    People often say that motivation doesn’t last. Well, neither does bathing; that’s why we recommend it daily. – Zig Ziglar The struggle is real. It’s just so much easier to “do nothing” even when there is so much that need’s to get done. To combat overwhelm, a to-do list is simply not enough. Prioritization and the 80/20 rule aren’t either. What you really need is that inner fuel that keeps pushing you harder, like a motivational high that gets you in the zone. What separates highly motivated people from those who struggle to find their own…
  • How to Deliver the Perfect Client Pitch

    Dev Basu
    4 Jul 2014 | 5:10 pm
    If you work as a consultant or for an agency, you probably spend a fair amount of time being remarkable, convincing, and irresistible. Of course, not all days turn out that way, and I have had a number of client pitches that could have gone better. What matters most is being able to learn from mistakes, and perfecting pitch techniques as you go along. In my opinion, it’s not enough to just deliver a seemingly good pitch on the surface, but rather to read between the lines and peer into your audience’s thoughts. Key Pitch Indicators 1. Overtones We recall only about 50% of information…
  • How to Bring a Little Joy in Everything You Build.

    Dev Basu
    1 Jul 2014 | 6:54 pm
    You could have the slickest new toy, with the biggest screen, the fastest software, and beautiful user experience…and it wouldn’t matter unless you make your product memorable.  Memorable. Not just because it is the greatest thing since sliced bread or because it saves you hours every day or because it just freakin’ works, but memorable because it brings you joy every time you experience it.This is not about user experience in it’s traditional sense. This is about maximizing user happiness. The smallest things can make the difference.This weekend my wife Amy bought me a Kindle…
  • 26 Things I Learned at Age 26

    Dev Basu
    1 Jul 2014 | 5:57 pm
    “Love yourself like your life depends on it, because your life does depend on it.” At age 26 I want to share a few things I’ve learned over the years about living a prosperous and purposeful life. 1. Never Accept Anyone Else Telling you What You Can or Cannot Do. No one can decide what you’re capable of except you. Don’t let anyone choose which lines you want to colour in. 2. If You Don’t Go After What You Want, You’ll Never Have It. The biggest enemy of progress is using the phrase “someday”. Successful people don’t wait for opportunities — they create them. 3.
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    Marketing Pilgrim - Internet News and Opinion

  • Majority of viewers would rather watch ads than pay to stream TV

    Cynthia Boris
    30 Oct 2014 | 2:34 pm
    When the DVR came along, advertisers worried about the impact it would have on the industry. If we give people the ability to skip the commercials, people are going to skip the commercials, right? Advertisers won’t keep buying time if no one is watching and without the ad revenue, TV networks couldn’t afford to pay for the TV shows they run and soon the entire system has collapsed and there’s nothing left but Pay TV and PBS. Now here comes streaming and connected TVs and it’s a whole different story.  Crackle and Frank N. Magid Associates, just turned that story into…
  • 39 percent of Tweeters called Twitter their new holiday shopping list

    Cynthia Boris
    30 Oct 2014 | 1:16 pm
    If you’re a Scrooge about Christmas, stay away from Twitter because people who Tweet are the happiest (and spend-thriftiest) of holiday shoppers. Back in August, DB5 surveyed 2,100 shoppers on behalf of Twitter and more than half were regular Twitter users. Taking into consideration the fact that Twitter published the results. . . .the outcome was quite interesting. 34% of those surveyed said they had already begun thinking about holiday shopping. A huge 81% of the Twitter regulars said they love holiday shopping. (To which the surveyor replied, ‘if you love it so much you should…
  • 18,822 likes and comments per branded post; that’s Instagram

    Cynthia Boris
    29 Oct 2014 | 2:54 pm
    Instagram is that one social media network companies know about, want to use but can’t figure out how to crack the code. Instagram is like the love child of Pinterest and Tumblr. It’s image driven. Its users are young and creative and it’s primarily a mobile network though there are ways to work with it online. Instagram users are highly engaged and loyal but you have to do your part with images and messaging that’s worth their time. You could say that about any social network but I think it’s even more true of Instagram. The rewards for getting it right are…
  • As mobile users increase Facebook looks to be the ‘cross-platform platform’

    Cynthia Boris
    29 Oct 2014 | 1:20 pm
    Last night, Facebook announced the company’s third quarter results and it was better expected. Revenue for Q3 2014 was $3.20 billion, an increase of 59% year-over-year. I’d take that any day. 66% of the revenue came from mobile advertising. Go back and read that line again. That’s up 49% over last year. If you had any doubt that mobile is the future of advertising, that should change your mind right there. The mobile situation gets even more interesting when you look at active users. Daily active users (DAUs) were 864 million on average for September 2014, an increase of 19%…
  • A Day in the Life of the Mobile Millennial Mom

    Cynthia Boris
    28 Oct 2014 | 1:40 pm
    Are we there yet? Almost! We’re almost to that place where moms don’t even use computers anymore. They do all of their shopping and run the entire household from their smartphones with an assist from a tablet. It’s a magical place where everything gets done faster and easier leaving moms with more time to relax. Ansible and Millennial Media just released a new report that examines the relationship between Millennial moms and their mobile devices. As a group, these women spend 76% of their digital time on mobile devices and 50% of their mobile time is spent on shopping…
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    Search Engine People Blog

  • 4 Quick Fixes to Outsmart Your PPC Competition:

    Ron Hutchison
    30 Oct 2014 | 6:25 am
    Depending on your industry, PPC can be a very competitive world. You put in long hours & hard work into your campaigns and yet, your competitors seem to have a constant leg up on you. You're asking yourself, how can I get my campaigns to stand out from the crowded PPC world? Well, here are 4 PPC tips that you can utilize to your advantage. 1. Pay Attention To Your Quality Scores Why is this Important? Your Quality Score is a function of the keyword you are bidding on, your ad, and the landing page. These are the three items that you have control over which can influence your Quality…
  • How to Make Your Visual Content Stand Out On Social Media

    Pooja Lohana
    29 Oct 2014 | 6:30 am
    You've seen it with your own eyes. Social is going Visual Social and it's about time you started creating and sharing some cool visuals for your brand or clients. It's natural for humans to immediately pay attention to visuals. When blogging first became popular, people posted longish posts of about 1000 words. Then Twitter revolutionized content sharing and we saw 140-characters long posts doing the rounds of the Net. A few years ago, infographics made their first popular appearance. Smart marketers watched the trends and were the first to jump ship. With the rise of Pinterest…
  • What This 15-Year Old Scary Movie Teaches You About Content Marketing

    John Rooney
    28 Oct 2014 | 6:25 am
    It was the summer of 1999, and me and my best friend (12 and 13-years old respectively) were huddled around my PC eagerly downloading 30 second, 3 megabyte, grainy video clips of old huts in a wood somewhere in America. Oh, and they took about 20 minutes a piece on my 56k dial-up modem. But why on earth were we doing that? The answer to that question lies in the marketing and PR campaign used by Haxan Films and Artisan Entertainment for promotion of The Blair Witch Project. One of the earliest examples of a found footage movie, The Blair Witch Project followed three film students –…
  • How To Do Twitter Advertising – Part 1: Objective

    Victoria Hoffman
    27 Oct 2014 | 7:25 am
    Ever since Oreo's "dunk in the dark" moment during Super Bowl XLVII, brands have been getting creative with how they insert themselves into trending conversations on Twitter. Take, for example, this promoted tweet that appeared in my timeline during the 2014 Primetime Emmy Awards: Of course, this is just one example of how to take advantage of Twitter's advertising options, and while it's hilarious and creative, it's not a solution that's right for every brand. Regardless of how indirectly a brand can connect with the Emmy Awards, Gain evidently understands…
  • How to Find the Best Infographic Agency or Designer – A Checklist

    Amy Balliett
    24 Oct 2014 | 6:25 am
    A few years ago, finding a great infographic agency or designer wasn't too hard because there were only a handful of options to choose from. Today, on the other hand, there are hundreds of portfolios online claiming expert skills in visualizing information. Unfortunately, this leads people to choosing a vendor based on budget, which often results in mediocre designs, poor content, and wasted money on a product that nobody wants to share. With thousands of infographics released online every single day, only a properly executed design will stand a chance of seeing success, but how do you…
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  • Key Differences Between Sites Penalized By Panda vs Penguin At Google

    22 Oct 2014 | 12:55 pm
    Panda vs. Penguin…Which Algorithm Will Catch Your Website and Why Those in the SEO and blogging world are no stranger to the terms Google Panda and Google Penguin. But what exactly are they? Both are updates created by Google to generate a flawless search engine optimization plan. The purpose behind both features is the same, to bring high quality and content websites on the top of search engine standings. Google Panda is an algorithm designed to help website quality of content while Google Penguin is an algorithm written to control spam. Although Panda’s creation was to penalize sites of…
  • A Visual Overview Of PPC versus SEO Marketing Online

    31 Mar 2014 | 9:46 am
  • What Lies Ahead For SEO and Search Marketing In 2014

    19 Feb 2014 | 1:22 pm
    2013 was a significant year for search engine optimization (SEO) professionals, with one of the largest algorithm changes made by Google in nearly a decade. Some predicted SEO was all but dead. Fear not. SEO is not dead, but it is once again evolving; and with these changes it is best to have diversified sources of traffic because organic SEO is going to get more difficult. Going forward in 2014, much of what you learned in 2013 is still going to be relevant. However, there are definitely several key things you should keep in mind with respect to search engine optimization this year: 1.
  • Your Landing Page Must Be Properly Optimized To Generate Leads

    13 Feb 2014 | 12:43 pm
    To understand why page optimization is so important for generating online leads, let’s go back to what a landing page is in the first place. For our purpose, a landing page is defined as a customized web page a prospect sees, after clicking a link from either a paid or organic search result, which contains a lead form to capture visitor information. When you need to capture leads, a landing page is critical to the process. Think about it. The visitor must take the time and energy to digest what is being presented and fill out a form. Without an
  • Why Are Sitemaps Important To Get Large Websites To Rank In Google or Yahoo

    8 Feb 2014 | 6:16 pm
    Many website owners are constantly on the lookout for ways to get their websites to rank on Google and Yahoo search engines. The larger the website is, the more pages of content that need to get indexed in order to move the site up the organic search rankings. Utilizing many of the tips and tricks that you find only can offer a temporary solution, but many times those efforts are short lived and the pages fall in the rankings quickly. Implementing a sitemap on larger sites is one of the best ways to get a website ranked. Here are some of the reasons that your website simply must have a…
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    Search Engine Guide : Small Business Search Marketing

  • Do online shoppers still care about brands?

    24 Oct 2014 | 1:06 pm
    by Mike Moran Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament that brand loyalty is dead--that customers just search for products now instead of coming to their websites. Where once shoppers cared about Sears, Macy's, or dozens of other names, now they don't care where they buy from. To some extent they are right, but they are drawing the wrong conclusion. It isn't that brands don't matter anymore. It's that what people are looking for from their brands have changed.Retailers need to think about what built their brands. In large measure, it was…
  • Planning a New Website? Don't Launch It Until You Do This

    14 Oct 2014 | 7:30 am
    by Mike Fleming Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your bottom line would be affected? A major problem with the way a website is planned and built is that it typically starts with decision makers and web developers/designers looking around at industry & competitor's websites - reacting favorably or unfavorably, creating their own version, suggesting changes and repeating until all decision makers are happy. Then comes site launch. This seems reasonable and normal. So…
  • Good Web Marketing Just Isn't Enough To Succeed Anymore

    24 Sep 2014 | 2:01 pm
    by Stoney deGeyter As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns is beyond numbering. But not every business that places a heavy emphasis on SEO succeeds. Sometimes, SEO cannot save your business, only you can!When the Pole Position Marketing Pit Crew begins analyzing a website and starts building a web marketing strategy, we see a lot of things that fall outside the scope of "web marketing" in general. In…
  • How you can break into digital marketing

    22 Aug 2014 | 11:23 am
    by Mike Moran Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative for my help, but to me it is just giving back a blessing that I has been bestowed on me by others. They are unemployed or "in transition," as many call it these days. They have a good idea--they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you.When you are trying to break into any new field, you have the odds stacked against you--especially in a down economic environment. With so many people out…
  • Site search: Too many results and not enough

    31 Jul 2014 | 3:31 pm
    by Mike Moran I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search. So few companies work on this capability that we are in danger of teaching visitors not to even bother using our site search. That's bad, because their alternative is to go back to Google and find someone else's site. One of the things that kills us over website search is that if we ask our customers what is wrong, they…
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    Online Marketing Blog - TopRank®

  • 10 Must Read Content Marketing Posts for 2015

    Lee Odden
    29 Oct 2014 | 3:55 am
    Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all – with plenty of opportunity to help marketers better understand the planning, creation, management, promotion, measurement and performance optimization of content. After digging in to our web and social media analytics, I’ve identified 10 of the most popular posts on content marketing that I’m sure you’ll find useful. From our Content Marketing Maturity Model to tips, tools and measurement – the 10 posts…
  • For Better Integrated Marketing, Look Inside for Insights

    Lee Odden
    28 Oct 2014 | 7:15 am
    Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common (yet relevant to the channel) experience for customers. To elevate their ability to provide such an experience, many marketers are challenged to find new platforms, best practices and strategies. In many cases, the answer to improving customer experience…
  • How to Be the Best Answer with Topic Targeting

    Lee Odden
    27 Oct 2014 | 7:23 am
    This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network. For my part, I gave a presentation on how blogs are still an incredibly useful tool for marketing. Keeping the reason for blogging top of mind as well as empathy for reader preferences in how they find, consume and act on information are essential if a blog author expects marketing outcomes from their efforts. When a blog or any content hub can become “the best answer” for the topics that are important for buyers, the…
  • Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines

    Ben Brausen
    24 Oct 2014 | 3:45 am
    9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. Social Media Today Google Releases Penguin 3.0 — First Penguin Update In Over A Year - Google confirms that a new version of its Penguin filter aimed at fighting spam went live on Friday. Search Engine Land Study: Marketers Increasingly Opting For Facebook Video Over YouTube - Facebook has been…
  • Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words

    Lee Odden
    23 Oct 2014 | 4:05 am
    Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would have on me personally and for our digital marketing agency – TopRank. It’s true that a blog is not for every business, but every business that blogs, sees numerous advantages. For many, there are roadblocks and unrealized opportunities. Businesses…
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    John Battelle's Search Blog

  • My NewCo Los Angeles Picks

    28 Oct 2014 | 8:54 am
    The post My NewCo Los Angeles Picks appeared first on John Battelle's Search Blog. I love LA. There, I said it. Yes, I made my entire career and life up here in the Bay Area, and the Dodgers bother me immensely. But I was born in LA, I grew up there, and every time I get back, I get homesick for the light, the warm air, the heady nonsense, and – lately – the extraordinary business culture that’s been brewing these past five or ten years. That culture will be well on display at NewCo LA this year – our first festival in Los Angeles, and our eighth and…
  • Else 10.27.14 – Assange Takes on Google

    26 Oct 2014 | 9:30 pm
    The post Else 10.27.14 – Assange Takes on Google appeared first on John Battelle's Search Blog. (image) So what are the most powerful, important, noteworthy stories of the past ten or so days? Read on to find out…. Assange: Google Is Not What It Seems – Newsweek Julian Assange veers between wild eyed conspiracy theory and, well, level-headed conspiracy theory in this rather factless but quite compelling read. The Surveillance State and You - Vice Behind the scenes when Snowden spilled the beans. The Digital Media Layer Cake — Backchannel — Medium A breakdown of how…
  • Around The Kitchen Table, a Better Way To Finance “Secondaries” Is Born

    23 Oct 2014 | 10:10 am
    The post Around The Kitchen Table, a Better Way To Finance “Secondaries” Is Born appeared first on John Battelle's Search Blog. Nearly a decade ago I was two years into starting a new company, one that was growing quickly, but at the same time struggling with all the classic problems of a startup. We needed to raise more capital, we needed to hire more of the right people, and we needed to retain and motivate the people we already had brought onboard. But more than anything, I was personally struggling with whether I could keep up the pace. This was my fourth startup, and…
  • “Peak Google”? Maybe, But Is “Native” The Reason?

    23 Oct 2014 | 10:00 am
    The post “Peak Google”? Maybe, But Is “Native” The Reason? appeared first on John Battelle's Search Blog. From Thompson’s “Peak Google” post. I love Ben Thompson’s Stratechery site, so much in fact that I’m writing a response to his recent “Peak Google” post, even though these days most of us limit our bloggy commentary to the 140-character windows of Twitter. I’m responding to Thompson’s post for a couple of reasons. First of all, the headline alone was enough to get me interested, and judging from the…
  • Else 10.13.14: Smiling Happy Facebook People (Not Teens, Though)

    12 Oct 2014 | 5:00 pm
    The post Else 10.13.14: Smiling Happy Facebook People (Not Teens, Though) appeared first on John Battelle's Search Blog. Now you can buy real, smiling, happy shiny people all over the web, courtesy Facebook. Today’s summary covers the past two weeks of worthy reads, with a strong dose of the Internet’s twin titans Facebook and Google. I’ve also been busy writing on Searchblog, so you’ll find three of my own pieces highlighted below. Facebook’s new Atlas is a real threat to Google display dominance — Gigaom The first such challenge in … forever.
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    Ask Kalena

  • Fast Five in Search – Week 43, 2014

    Kalena Jordan
    24 Oct 2014 | 2:52 am
      The year is fast coming to an end and it seems like the big online brands are all rushing to launch products or services before 2014 wraps up. So today we have a mixed bag of brand announcements, as well as some interesting trends in mobile advertising. Here’s this week’s Fast Five: 1) Google Penguin 3.0: Worldwide Rollout Still in Process, Impacting 1% of English Queries by Barry Schwartz of Search Engine Land. Google is in the process of rolling out their latest iteration of the Penguin algorithm update. In this post, Barry looks at what’s been tweaked, when it…
  • Fast Five in Search – Week 42, 2014

    Kalena Jordan
    14 Oct 2014 | 11:09 pm
      This week, I’ve been setting up social media accounts for a new start up biz. We’ve been discussing what content would be the best to invest time in and things are starting to get exciting, especially in the lead up to Christmas. So the inspiration for this week’s Fast Five is: “Where should you invest your time in terms of content marketing and how can you use social media channels to get your shiny new content out there amongst the great unwashed?” Here’s this week’s Fast Five: 1) Should You Invest Your Organic Efforts on Twitter or Facebook?
  • Q and A: Will changing my PDF document title impact my search rank?

    Kalena Jordan
    12 Oct 2014 | 11:22 pm
    Hi Kalena When optimizing a PDF, Adobe Acrobat allows users to choose if they want to display the document’s file name or its title in the title bar at the top of the document (File>Properties>Initial View>Windows Options). During a recent talk about PDF creation I was asked if changing what’s displayed from the default file name to the actual document title would have an impact on search results. My gut feeling is that it has a positive impact, but I don’t know enough about SEO to actually confirm this. Do you know? Thanks heaps! Cheers Diane…
  • Google Analytics: Workshops in Auckland, Wellington

    Kalena Jordan
    10 Oct 2014 | 9:08 pm
    I’ve been running training workshops in conjunction with the Institute of IT Professionals (IITP) here in New Zealand now for over 2 years and really enjoy it. The next round of workshops coming up are on the subject of: Using Google Analytics to Increase Website Traffic and Conversions. These half-day workshops will show you step-by-step how to set up Google Analytics and what key metrics to track in order to measure the success and improve the performance of your web site. Included will be real-life case studies, practical examples and sample reports that you can immediately adapt to…
  • Fast Five in Search – Week 41, 2014

    Kalena Jordan
    5 Oct 2014 | 8:55 pm
      I had a student ask me about video optimization this week. By video optimization, I mean SEO for videos uploaded to her company YouTube account. Naturally, she wanted her company videos to appear at the top of the search results when anyone conducted a search on YouTube for her business brand. I referred her to a couple of my favorite video SEO resources and thought that perhaps you readers may find them useful too. Here’s this week’s Fast Five: 1) How to Optimize Video: Step by Step Instructions by Jennifer Osborne of Aim Clear. Although this post is a little dated, most…
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    aimClear® Blog

  • aimClear Presents Deep in the Sheets: An Excel-Focused Video Series for PPC Practitioners

    Erica Melchior
    30 Oct 2014 | 8:06 am
    A deep understanding of Excel is key to a PPC manager’s ability to view and analyze data in a way that results actionable outcomes. That’s why we’ve created a new web series, Deep in the Sheets, beginning with the first five #TASTY hacks below! For PPC newbies and advanced pros alike, Deep in the Sheets will cover Excel hacks and analyses to streamline your workflow and processes. Winning Display Network with Object Based Scraping Controlling the display network placements your image ads serve on out of the gate can be cumbersome. In many cases, the return would not be worth the time it…
  • The Brand in Your Hands: Top Insights From the Front Lines of Community Management

    Kevin Watterson
    24 Oct 2014 | 7:05 am
    Community managers have their client’s reputation at their fingertips every time they take to the keyboard. A typical community manager (CM) for a national brand can have hundreds of interactions a day. Every post and every response carries the potential reward of a new customer…and the potential consequence of a viral fail that will get your client mocked around the world. Other than that the job’s a blast. Hidden behind those interactions are countless decisions that go into a day’s work for the typical CM. Look at all the questions a CM has to answer for just one response to a…
  • Attending #SMX Social? Register NOW for Social Content Distribution Workshop & Dominate!

    Amber Krohn
    16 Oct 2014 | 1:47 pm
    Coming up in November, our aimClear team will head to Sin City for SMX Social. SMX Social is an annual highlight conference and we’re excited to once again conduct our vaunted workshop.  Held November 18, aimClear’s Social Content Distribution for SEO will take place at the ARIA Resort & Casino. Join our internationally accomplished team to unravel the least understood and most powerful tactic in online marketing: paid/organic social content distribution. Workshop attendees will each receive a (free!) copy of “The Complete Social Media Community Manager’s Guide: Essential Tools…
  • Stop Developing Brain Dead Content. Give the People What They Want.

    Ryan McGrath
    14 Oct 2014 | 1:27 pm
    The demand for desirable content that connects customers with brands is nothing new, but its mammoth progression, especially online, has left some marketers squeezed for content ideas. Many of us understand the need to develop fantastic content that excites customers, builds brand affinity, engages and drives customer acquisition, but how do we generate a never-ending stream of new stories that resonates with our customers? By listening to our audiences. Marketers can easily leverage online brand chatter, reputation monitoring and customer feedback through online and offline avenues to…
  • Usability Expert, Shari Thurow, SHOCKING Retort to Responsive Design

    Kevin Watterson
    14 Oct 2014 | 12:16 pm
    Shari Thurow lives at the intersection of search and usability, so when she says listening is the key to creating a great user experience, we should listen. Shari spent time with Marty Weintraub on the expo floor at SMX East zooming out to hit the key bullet points marketers need to remember when thinking about user experiences and user interfaces.
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  • Implementing an engagement strategy using content: @lauracrimmons talks at the #contentmarketingshow

    Felicity Crouch
    30 Oct 2014 | 9:50 am
    Next Tuesday and Wednesday, Branded3’s Head of PR & Social, Laura Crimmons, will be running a workshop and speaking during The Content Marketing Show. Held by the same organisers as the popular Brighton SEO event, The Content Marketing Show is dedicated exclusively to content marketing, with an agenda packed full of expert speakers on content and the disciplines which surround it. On Tuesday 4th November, Laura will be hosting a workshop on Advanced Link Building and Effective Outreach. This one day workshop will teach delegates everything they need to know to run a successful content…
  • The ultimate guide to newsjacking

    Stephen Kenwright
    30 Oct 2014 | 6:47 am
    It’s like Seth Godin says: “The job is no longer to recite facts, to read the bio out loud, to explain something better found or watched online… “No, the job is to personally and passionately make us care enough to look up the facts for ourselves.” Newsjacking is a prevalent technique in ‘boring’ industries such as finance, but businesses are expecting to achieve results just from regurgitating the news, and maybe adding a quote from someone at the company on the end. Newsjacking should be an attempt to get talked about by anyone who is discussing that story, whether that’s on…
  • Branded3’s top rated development-based resources

    Jamie Taylor
    29 Oct 2014 | 7:09 am
    We at Branded3 are always looking for ways to keep our skills sharp. Anyone who works in software development (regardless of the languages, frameworks or target platforms) will tell you just how easy it is to fall behind. If you are out of the development world for as little as six months, you can fall behind and be left in the dust – it is imperative to remain up to date with what’s going on. Recently, we had an email discussion which revolved around the development team recommending their favourite resources (books, blogs, post-it notes, beer mats, envelopes and everything…
  • Vote Inchcape Lexus for the People’s Choice Award in the Sitecore Experience Awards 2014!

    Steven Shaw
    29 Oct 2014 | 3:50 am
    It’s currently awards season and we’ve been busy entering our work for review in order to get recognition, not just for ourselves and our work, but for the forward-thinking clients we work for and the quality of the solutions we deliver when we work in partnership with them. This past week we have been pleasantly surprised with our successes at the Digital Impact Awards but we also got a very exciting announcement late on Friday of our inclusion in the Sitecore Experience Awards 2014. Our Sitecore solution for Inchcape has been put forward as one of the entries for the…
  • Why Domain Authority doesn’t work for link acquisition

    Stephen Kenwright
    28 Oct 2014 | 8:01 am
    The idea that links from websites with higher domain authority being significantly more valuable is fundamentally flawed. To understand why we think that, let’s take a look at Moz’s explanation of Domain Authority: ‘Domain Authority represents Moz’s best prediction for how a website will perform in search engine rankings. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. We calculate this metric by combining all of our other link metrics—linking root domains, number of total links, MozRank, MozTrust, etc.—into a…
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    Stone Temple Consulting - Digital Marketing Excellence

  • Knowledge Graph Advances From Google

    Eric Enge
    21 Oct 2014 | 7:30 am
    Query Sequences and the Knowledge Graph Recently we showed that Google is ahead of the competition when it comes to showing answer boxes in search. Google is not one to rest on its laurels, and they continuously work on improving their Knowledge Graph capabilities. In today’s post, I will explore a number of the more novel variants that they have implemented. Stephen Colbert Google recently became the target of an attack by Stephen Colbert when he noticed that Google was showing his height as 5’10”. He went on air to mount a Satirical attack on Google,…
  • Voice App Answers Study: Google vs Siri vs Cortana (Infographic)

    Mark Traphagen
    16 Oct 2014 | 12:01 pm
    Which voice search app – Google, Siri, or Windows Cortana – is best at directly answering questions? We wanted to find out, so we prepared a set of over 3000 questions that could potentially generate a simple answer and asked them to all three apps. For complete test methodology and results, see our article The Great Knowledge Box Showdown. Now here are the chief results of our test in one sharable infographic. To embed this infographic on your own site, scroll to the bottom and copy the provided embed code. Click the image to view full size Share this Image On Your Site (Copy…
  • The Great Knowledge Box Showdown: Google Now vs. Siri vs. Cortana

    Eric Enge
    7 Oct 2014 | 8:00 am
    Google’s Knowledge Graph has been the center of much attention lately. We have been hearing a lot about another concept called the Knowledge Vault as well. But just how extensive is Google’s capability? And what about Siri and Bing/Cortana? How do they stack up? To find out, we loaded the Google App onto an iPhone (Google Now is part of the Google App), tested out Siri, and got our hands on a Windows phone so we could test Cortana, and took them all for an extended test drive.  These are the things we set out to measure in this study. To do that, we took 3086 different queries…
  • Ello: The Complete Guide to the Ad Free Social Network

    Mark Traphagen
    28 Sep 2014 | 7:49 pm
     Ello is the hot new “ad free and always will be” social network that all the cool kids are clamoring to get on. Although it’s been around for a few months, it’s existence went viral during the final weeks of September 2014.  This post will serve as a frequently-updated guide to the features of Ello and how to use them. You can download the latest version in PDF form here (coming soon).   Ello was created by a group of artists and designers from the Berger & Föhr Studios who were fed up with social networks brimming with ads and selling their users’…
  • Facebook Post Types: Picking a Winner Isn’t Easy

    Kathy Alice Brown
    25 Sep 2014 | 7:36 am
    It’s no secret that at StoneTemple we are Google+ enthusiasts. It’s widely known in the Google+ community that image posts are the most effective. And it makes sense; today’s users expect a rich experience when they interact with the web, with quality, eye-catching visuals that convey the tone and message of the content.  For most digital marketing campaigns, compelling and engaging images are a key component; whether it’s a content marketing campaign centered around an infographic or great pictures to build a Pinterest audience.  So we were bit surprised to find that when it comes…
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  • Pubcon Las Vegas 2015 Dates: Mark Those Calendars

    Lane R. Ellis
    21 Oct 2014 | 12:00 pm
    Pubcon Las Vegas 2015 will take place on October 5 – 9 at the Las Vegas Convention Center, so carve out space on your calendar and make plans to attend the...Continue this story.
  • 15th Anniversary Pubcon Las Vegas 2014 Was One For The Ages

    Lane R. Ellis
    17 Oct 2014 | 8:00 am
    Pubcon Las Vegas 2014 went down as one for the ages to celebrate 15 years of success, and once again showed why it’s been named a Forbes must-attend conference and an...Continue this story.
  • Get in the Fast Lane with SEO Tips from Car Dealerships

    Brittni Diaz
    8 Oct 2014 | 11:06 am
    PUBCON LAS VEGAS 2014 LIVE-BLOGGING COVERAGE by Brittni Diaz, online PPC and neuromarketer at Tandem Interactive. The car dealership industry is behind on the times when it comes to online marketing. Learn the key...Continue this story.
  • Mission Driven Execution Keynote by Chris Brogan

    Brittni Diaz
    8 Oct 2014 | 8:03 am
    PUBCON LAS VEGAS 2014 LIVE-BLOGGING COVERAGE by Brittni Diaz, online PPC and neuromarketer at Tandem Interactive. Mission drives bigger stories and opportunities. Chris Brogan‘s goal is to use three different story lines for a backdrop....Continue this story.
  • Facebook Keynote Introduces New Features for Marketers

    Brittni Diaz
    7 Oct 2014 | 3:59 pm
    PUBCON LAS VEGAS 2014 LIVE-BLOGGING COVERAGE by Brittni Diaz, online PPC and neuromarketer at Tandem Interactive. Facebook has done an amazing job building a mobile platform for success, but most marketers are not seeing...Continue this story.
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    Bing Ads Blog

  • Gambling and Contests Guideline Update (U.K.)

    Philip Ryan MSFT
    29 Oct 2014 | 12:00 am
    To reflect recently revised legal requirements for advertising of gambling services in the U.K., we will be changing our Gambling and contests policy on November 1 st 2014. From this date, advertisers need to meet the updated licensing requirements in...(read more)
  • Updates to Navigation, Negative Keyword Lists and Import Improvements in Bing Ads Editor v10.6

    Devang Gandhi - MSFT
    28 Oct 2014 | 1:00 pm
    We are excited to announce the availability of Bing Ads Editor v10.6. You can download it from the Bing Ads Editor download center . If you are existing Bing Ads Editor user, you can expect to see the upgrade prompt in the next few days. We’ve added...(read more)
  • Accounts Summary Makes It Easy to Manage Multiple Accounts in Bing Ads

    Sachin Tayade - MSFT
    27 Oct 2014 | 12:00 pm
    We are excited to announce the availability of Accounts Summary, a central location for managing multiple accounts. The new Accounts Summary tab in the Bing Ads Web UI makes it faster and easier to switch between accounts and to review top metrics aggregated...(read more)
  • Bing Ads Opportunities Tab is Now Available in All Markets

    Rachel Li - MSFT
    24 Oct 2014 | 9:00 am
    Back in August, we announced the availability of the Opportunities tab in Bing Ads with the caveat that it was a US only release at that time. Today, I’m pleased to let you know that the Opportunities tab has now been rolled out to all Bing Ads...(read more)
  • Universal Event Tracking: A New and Improved Way to Track your Sites’ Activities in Bing Ads

    Nishant Gupta - MSFT
    23 Oct 2014 | 9:45 am
    We are pleased to announce the general availability of Universal Event Tracking (UET) to our advertisers worldwide. UET provides a simple yet powerful way to define and track goals (performance/conversion) that are important for your business. With UET...(read more)
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    Get Elastic Ecommerce Blog

  • 10 Scariest Things That Can Happen to Your Checkout

    Linda Bustos
    29 Oct 2014 | 1:04 am
    What are the most frightening things that can happen in your checkout? These boners create all sorts of FUD that can fudge your conversion rates (Halloween puns intended).1. No persistent cookieWhat’s worse than your older brother stealing your best candy? When an online store dumps out the contents of your cart when you’re not looking.Online shoppers may take several visits before finalizing a cart. Forrester Research found 33% of men and 38% of women reported the last time they abandoned a cart, it was due to “not being ready to purchase.” It’s also common to use the…
  • Closing the Gaps in the Content + Commerce Trend

    Linda Bustos
    26 Oct 2014 | 11:08 pm
    “Content + Commerce” is a hot trend, as more online retailers are creating editorial content, instructive and story-telling video, merchandised photographs that show products in context, and “lo-fi” content crafted specifically for social networks.These forms of content marketing facilitate “merchandising beyond the storefront” — cultivating attention, interest and desire for what’s in your catalog, outside of the “typical” catalog experience. But unfortunately, unless natively commerce enabled, taking action requires a jump out of the content…
  • Optimizing Email Through The Customer Journey [Infographic]

    Linda Bustos
    24 Oct 2014 | 1:03 am
    This week’s infographic looks at email marketing optimization, courtesy of Easy SMTP.Click to enlarge infographicTweetable statsIncluding an offer in email can double revenue per click Tweet thisVague subject lines reduce email open rates by 80% Tweet thisSending a series of email can lift conversion by 40% over sending single messages Tweet thisThe avg revenue per email for welcome messages is $5.83 vs $0.53 per bulk email Tweet thisOpen rates rise 10% when product names are mentioned in triggered cart recovery emails Tweet thisCart recovery emails that suggest additional products…
  • Mobile Menus: Hold the Hamburger?

    Linda Bustos
    20 Oct 2014 | 10:41 pm
    Whether you call it the “hamburger,” “sandwich,” “hot dog,” “list icon” (or as I like to call it, the “Adidas”), that little 3-bar thing denoting mobile menus are growing in adoption. But we’re still not clear if it’s well understood by mobile users.About a year and a half ago, Get Elastic ran a post called Don’t make these mobile menu mistakes, with design guidelines for menu icon usability. Has anything changed since then?Cue the A/B testsNot long after we ran that post, Get Elastic reader and owner of Detailed…
  • Pinterest and Ecommerce [Pinfographic]

    Linda Bustos
    17 Oct 2014 | 12:08 am
    This week’s infographic (or “Pinfographic”) comes from Wishpond, highlighting how users interact with products on the popular social network.Tweetable Highlights80% of Pinterest users are women, 50% have children Tweet thisPins with prices get 36% more likes than those without #richpins Tweet this69% of Pinterest users have found an item they wanted to buy vs 40% of Facebook users Tweet thisPinterest referrals spend 70% more than customers referred from other channels Tweet this15% of engagement with brands on Pinterest is through brands’ own pin boards Tweet this
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    Compete Blog

  • 3 Ways You Can Use Big Data For Your Marketing

    Laura Cantwell
    30 Oct 2014 | 1:31 pm
    “Big data” is a buzzword in the digital marketing world. But while “big data” may be the term of choice, you may be better off looking at “smart data.” Take a look at three ways you can use specific portions of big data to improve your brand. Monitor your reputation: Social media sites accumulate massive quantities of data. While not all of it is readily accessible to marketers, you can use publicly available information to learn more about consumers’ opinions toward your brand and toward your industry. Avoid only paying attention to posts that mention your brand via tag. Search…
  • For Retailers, Search Needs to be About More than Clickthrough Rate

    Jason Caine
    29 Oct 2014 | 8:31 am
    It’s no secret that search is an influential touchpoint in a consumer’s purchase decision for almost any product. Search represents as much as 40% of traffic referrals to online retailers, depending on the time of year and the product being searched. Yet despite the common understanding of search’s importance in the retail industry, there is a still a lot unknown about how consumers interact with a search results page beyond clickthrough rates. The evolution of the search results page means that shoppers are presented with an increasingly diverse number of ways to shop before ever…
  • The Weekly Compete Pulse

    Laura Cantwell
    25 Oct 2014 | 7:54 am
    With October drawing to a close, we bring you the final Weekly Compete Pulse of the month! Here are five of our favorite articles from the past week. If you missed them, here’s your chance to get caught up on the world of digital marketing! Online Retailers Positioned To Take Bite Out Of Pet Sales Things are a-changing in the pet care industry. With the comparatively low cost of entering the ecommerce stratosphere, physical stores are battling some serious competition. Online-only stores are taking off within the industry and have seen strong traffic growth. Read more on the Millward Brown…
  • Online-Only Retailers are Positioned to Take a Bite Out of Pet Sales

    Jason Caine
    21 Oct 2014 | 8:33 am
    The continued growth of ecommerce in CPG and grocery categories is creating a host of new challenges for both retailers and CPG brands. The relatively low cost of entry into ecommerce versus traditional brick and mortar retail businesses has resulted in dozens of new online retailers across CPG categories. For example, the razor category has gotten a lot of attention recently, where has grown from nothing to almost 800,000 shoppers a month in just two years. For consumers, the convenience of ordering regularly purchased items online represents a significant opportunity for…
  • Sunday Series: Test Prep Sites Score Well

    Laura Cantwell
    19 Oct 2014 | 8:34 am
    It’s fall, and for high school seniors that means one thing: college applications. In September the sites in our test preparation category saw strong MoM growth, particularly those that focus on college admission tests. did well last month. Up 35% in traffic from unique visitors, the site made its way into the top 1000 sites, pulling in with a Compete Rank of #946. The SAT-focused page of the website,, received s total of 1,175,734 UVs in September. The website associated with the other prominent college admissions exam,, saw substantial…
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    Small Business Search Marketing

  • Everything You Need to Know About SEO, You Can Learn on Twitter (Part 1)

    Matt McGee
    17 Oct 2014 | 9:33 am
    Alright peeps, little did you know, but I’ve been faving and bookmarking your SEO tweets for like the past two years or so. Maybe more. (I’ve also been faving and bookmarking your social media marketing tweets, and those’ll show up in a future article.) The thing I’ve learned most from this exercise? You can learn a lot about SEO by following the right people on Twitter. Below are 21 great SEO lessons from some smart and excellent Twitter users. If you want more of their wisdom, start following them. Or just wait until I compile part two … but that might be a…
  • This Just In: “Deconstructing Pigeon” Session Added to @SMX East (Speakers Wanted)

    Matt McGee
    31 Jul 2014 | 7:41 am
    In light of last week’s news about Google’s new “Pigeon” local algorithm update, we’ve decided to add a session about it at SMX East: Deconstructing Pigeon, Google’s New Local Search Algorithm I’ll be coordinating that session, and I’m looking for speakers right now! It’s scheduled for day two of the conference, which is October 1st, from 1:30 to 2:45 pm. Ideally, we’ll have a panel with 2-3 speakers and then plenty of time for audience Q&A. What I’m Looking For I know it’s less than a week since Pigeon came to light,…
  • What I’m Looking For in My Sessions at SMX East 2014

    Matt McGee
    26 Jun 2014 | 11:02 am
    We’ve just published the SMX East 2014 agenda and I have two sessions that I’m coordinating this year — one on local search, and the second on Pinterest as a search engine and e-commerce marketing opportunity. The Speaker Pitch Form is also open, so if you’d like the chance to be part of either of my sessions — or some other session(s) — get your pitch together and submit it as soon as you can. (Reminder: see my unofficial tips for submitting pitches.) As I’ve done before, I want to give a quick heads up about what I’m looking for in each…
  • Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

    Matt McGee
    16 May 2014 | 8:43 am
    My bike, its front tire flat as a pancake yesterday. What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I didn’t trust myself to do it right after three decades, and Mike promised to come out, fix my flat tire and give my bike a general tune-up, too. While we were on the phone, Mike said he’d be happy to educate me so that I could…
  • Need Local SEO Help? Try the Local U Forums

    Matt McGee
    23 Feb 2014 | 1:47 pm
    I’ve been remiss in mentioning that the Local University crew recently opened up a members-only local search forum that gives everyone access to conversations and Q&A with the Local U faculty, not to mention some of the smartest minds in the local search/marketing industry. It’s like drafting your own local search “dream team” and having access to ask questions whenever you want. Can’t beat that, especially since the monthly fee is less than what you’d spend for just one hour of consulting with folks like Mike Blumenthal, David Mihm, Mary Bowling, Mike…
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    Understanding Google Places & Local Search

  • Google Releases Mobile My Business Updates

    Mike Blumenthal
    29 Oct 2014 | 10:38 am
    Google has just announced several updates to the mobile capabilities of My Business. Business Owners can now respond to reviews via the MyBusiness mobile app (Android today, iOS very soon) Call Analytics from within MyBusiness – this was a feature that was rolled out temporarily last month, but is now (permanently) available in mobile and desktop analytics. Another major feature just rolled out is the ability to receive active notifications of newly received reviews within Google Android App. This feature appears to also be imminent but not yet released on the desktop. According to…
  • Yext – List your email everywhere‎

    Mike Blumenthal
    28 Oct 2014 | 8:03 am
    We recently embarked on a clean up campaign across the internet  for a client that had serious NAP issues. We used a corporate email address that forwarded to me. Somewhere along that line whether by hook or by crook or an errant check box, Yext picked up our email address. And started spamming me. 7 days, 5 emails showing me exactly how problematic our listing is. While in some senses, this client is a qualified prospect, it is totally unclear how we managed to get subscribed to Yext’s email list and unclear why I now get almost one email a day from them. I did send an inquiry off…
  • Post Pigeon Geo Assessment – How Did Traffic Change by City Part 2

    Mike Blumenthal
    26 Oct 2014 | 7:08 am
    Moses and Rooth Attorneys at Law is a two location criminal defense practice with one office in central Orlando and one in New Smyrna Beach on the coast. I wanted to do a visual mapping comparison of pre and post Pigeon impacts like I did with Barbara Oliver Jewelry & Co. to see the impact of Pigeon both locally and regionally and to see how these changes were distributed geographically. I examined the period from July 27th to October 25th and compared it to a similar length period that ended July 26th. Being in a bigger city than Barbara and having two locations, I thought it might…
  • Moz & LocalU Present: LocalUp Feb 7th in Seattle

    Mike Blumenthal
    23 Oct 2014 | 6:05 am
    Update: We have sold out of the early bird ticket special. Stay tuned. The most comprehensive and advanced Local Search conference.  Advanced LocalU is the only conference of its kind and provides you with the knowledge and tools you need to help your business and the businesses of your clients to prosper in local search. It focuses solely on issues, techniques and practices in the local search marketing space. For the inaugural event in 2015 we are partnering with Moz to make the event even better and are calling the joint event: LocalUp. Take advantage of early bird pricing! The first 25…
  • Apple Maps Connect Pro Tip

    Mike Blumenthal
    22 Oct 2014 | 10:01 am
    Justin Mosebach an Internet Marketing professional with YDOP – Internet Marketing just sent in the very helpful tip for Apple’ Maps Connect: Interestingly, if the phone call with the code doesn’t work the first time, you have to wait 1 minute until you re-try it. If that next try doesn’t work, you have to wait 5 minutes until the next try (and then 25 minutes after that). However, I discovered a trick that if you log out and log back in, the wait time goes away and you can immediately try again. After trying around 9am (with no success), I was able to claim our listing…
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  • John Mueller’s SEO Advice

    Shaun Anderson
    26 Oct 2014 | 8:29 pm
    Here’s some notes on seo I took from the recent Google Webmaster Hangout with John Mueller. John is a Google Webmaster Trends Analyst in Switzerland. You can now hire me to help with your seo efforts, direct through my website. See
  • Updated: SEO For Beginners

    Shaun Anderson
    22 Oct 2014 | 7:32 pm
    If you are new to SEO, I hope you’ll find my updated ‘beginners guide’ to search engine optimisation of use. Please share if you do :) You can now hire me to help with your seo efforts, direct through my website. See
  • Create Unique Meta Descriptions For Scraper Sites Benefit Only

    Shaun Anderson
    22 Oct 2014 | 1:44 am
    Here’s an old school geeky test set to illustrate something I’ve long wondered about. A post on the run of the mill, natural text meta description. Google has said for years “create unique meta descriptions”. If you follow that advice to the letter – all you are doing is giving somebody else free text for their spam site. […] You can now hire me to help with your seo efforts, direct through my website. See
  • CONFIRMED: Google Penguin 3 Update October 2014

    Shaun Anderson
    24 Sep 2014 | 8:02 pm
    It's guaranteed you'll hear a lot about "Penguin 3" from UK seo experts over the next few months. It's not something you want to experience for yourself. Here's my take.... You can now hire me to help with your seo efforts, direct through my website. See
  • Observation on Traffic Declines and Ranking Fluctuations in Google SERPS

    Shaun Anderson
    24 Sep 2014 | 8:02 pm
    When can your site be 100% RELEVANT and 100% NOT RELEVANT? When Google flicks a switch.... that's when. You can now hire me to help with your seo efforts, direct through my website. See
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    Matrix Marketing

  • PageRank dies – WP Security – Setting up AdWords

    30 Oct 2014 | 12:00 pm
    Yes we’re back at it again… I much prefer podcasting over writing. So once a week I’ll be posting our Geeks Round Table discussions here on the ‘ol blog. It’s a work in progress, but as always… If you have a question please head over to our Ask a Question section on GRT! And you can listen live every Thursday at 1pm PST / 4pm EST.
  • Writing Lean for the Sharing Scene

    Elizabeth Brown
    16 Oct 2014 | 12:00 pm
    One of the key factors of producing quality content, is keeping it short, simple and to making your point. The idea behind the content is to provide a clear, concise message that is of such valued substance, it encourages others to share it; while also coming back to your site, for further content and shares. Having a content strategy is important, prior to it’s creation and distribution. When creating content, there is conflicting information online concerning words that you shouldn’t use in your text. One article I read suggested that you should never use the word utilize, as…
  • MT. SERP: Slow To Climb Quick To Fall

    7 Oct 2014 | 12:00 pm
      When it comes to SEO and organic rankings it can be a slow climb to the top. Ranking for keywords and building strong quality links takes time, patience and a lot of hard work. Its not as easy as flipping a switch. It’s a sluggish climb and no one can guarantee you will ever reach the peak. If you think your going to lace up your SEO shoes and race to the top of the SERPs you’re only fooling yourself and your clients. It takes a structured game plan and a constant effort to even begin the climb. It’s True! Content is King! Google loves content, after all it is…
  • Quality Content and Social Media… Holding Hands?

    Elizabeth Brown
    30 Sep 2014 | 9:00 am
    It would be difficult for me to believe that you do not have at least one profile on a social media site; as a way of staying connected with friends and family, reading news sources or to simply tweet what you have had for lunch today. That being said, lets evaluate what it is that you are doing each time you post to your social network. That’s right, you are creating content! In order for someone to like a post on Facebook or retweet today’s lunch, you first have to create and post that content. Now, unfortunately when we are looking at this from a business perspective, a 144…
  • The Case for Cryptos and SEO

    25 Sep 2014 | 12:00 pm
    SEO is marketing and marketing is sales. If you could put yourself in front of an entirely new audience that’s happy and excited to be able to spend money with you… And you have zero risk, a 1% merchant fee why wouldn’t you do it? More importantly this is good for SEO. I know, I know… I’ll get backlash for saying this, but… There are hundreds of directories out there that will be more than happy to link to your site because you now accept cryptos! Directory links aren’t worth what they once were; however site’s like: Best of the Web, YahooDir,, and…
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    SEO Blog – MoreVisibility

  • B2B Content Marketing: Creating Content that Connects and Influences

    Lauren Owens
    29 Oct 2014 | 3:10 am
    The internet has rejiggered the B2B sales process. Whereas an in-house sales team used to be able to drive the decision-making process, many buyers no longer reach out until they’ve made a purchase decision. But B2B marketers need not leave their sales goals to fate. The answer instead is to create content that connects with […]
  • DIY User Experience Evaluation: Where to Look & What to Look For

    Lauren Owens
    8 Oct 2014 | 3:22 am
    User experience can mean the difference between traffic that converts and traffic that bounces. If you suspect that your website is not performing as it should be, it may be time for a user experience evaluation. Follow these steps in order to find the “holes” in your website that could be contributing to a negative […]
  • SEO Content Optimization: Way Beyond Keywords

    Lauren Owens
    1 Oct 2014 | 3:27 am
    Although SEO and the Search Engine Result Pages (SERPs) have evolved significantly over the past several years, many content creators still think that  content optimization is about sprinkling keywords throughout their content and hoping for the best. Of course, nothing could be further from the truth. For any keyword, the search engines deliver millions of […]
  • Niche Search Engines Part 3: Wolfram|Alpha

    Michael Bergbauer
    22 Sep 2014 | 3:00 am
    The next entry in our series continues the theme of differentiation. Google’s mission (on the search engine front) is to organize the information on the web and make it readily accessible. Wolfram|Alpha has the same goal, but takes a completely different approach – providing users with results they can’t get anywhere else. Wolfram|Alpha takes the […]
  • SSL & SEO: What You Need to Know

    Matt Crowley
    17 Sep 2014 | 9:13 am
    There has been a lot of talk lately about Google’s decision to make site security a ranking factor for Search Engine Optimization (SEO). But whether or not you switch from an unsecure site (HTTP) to a secure site (HTTPS) currently has very little to do with SEO. There are bigger questions to consider, including the […]
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    Interactive Cleveland

  • 5 Benefits of a Competitive Analysis

    29 Oct 2014 | 12:58 pm
    When it comes to keyword rankings and search engine performance, one of the most difficult concepts for folks to wrap their heads around is the competitive landscape. No business lives in a vacuum. If you can’t seem to make it past position #6 in Google, the problem may not be your agency. Most clients know where they rank for a given keyword or keywords. If you ask a company where they show up on Google for keyword X, if they don’t know they will Google it to find out. This is where the problem exists. “No business lives in a vacuum.” Not having a clear understanding…
  • 3 SEO Agency Red Flags

    22 Oct 2014 | 10:24 am
    An interesting topic came up this week on Twitter. How many businesses out there have paid an agency to run your marketing campaign? Probably a lot, right! Part of their “services” are to create a website, setup your Google Analytics tagging or tracking. Perhaps they created your website for what you thought was a “great deal” cost wise compared to other similar vendors. Hint: Nothing comes cheap! Maybe they said, “Yeah, we have are own reporting tools we use (free Google Analytics) and will set that up for you when we start.” “If you like wool over…
  • Pubcon 2014: Day 1

    10 Oct 2014 | 9:56 am
    This past week, I had the pleasure of attending the Pubcon conference in Las Vegas for the second time in three years. Once again, the conference did not disappoint. This year, I made a point to attend all but the last session on Tuesday. This year’s speakers were top notch folks. Each session was very informative and at times entertaining. Below are just a few highlights from the conference sessions I attended on the first day. Google Penalty Recovery Lead by a panel that included Gareth Hoyle, Shahid Awan, Marie Haynes, and Arnie Kuenn, this session gave an update on the changes…
  • 5 Free SEO Audits

    28 Jul 2014 | 10:25 am
    To celebrate LeBron James’ return to Ohio, we’re offering a Free SEO Audit** by hand (written in Comic Sans) during the month of August. Our team is on the clock! Using 23 minutes, each member of our team will generate as much high level data as we can for the SEO audit and send you a report detailing these high level results. Hurry, this offer expires on 8/1/2014! There are only 5 “starting spots” total for the free audit. Just submit the form below to enter! Contest Closed **Terms & Conditions: Interactive Cleveland Inc. will select (5) website entries to…
  • What is a good ROI for Ecommerce?

    18 Jun 2014 | 8:17 am
    The weather is heating up (finally) and the sound of ice cream trucks fill the air. Summer is approaching and everyone is thinking time off. If your boss is out of the office or your team is on hiatus, its a perfect time to do a deep dive into your website reporting. ROI, or return on investment, is a great way to measure your marketing efforts across different channels and opportunities. I’ve found that it is much easier for an e-commerce website to calculate ROI than other industries such as B2B or lead generation. For lead generation or B2B, the final sale could take several months…
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    SEO & Marketing Company » Blog

  • Multilingual SEO: Do You Need It?

    Level343 Team
    27 Oct 2014 | 12:00 am
    Your site’s doing great in America, Canada and even the UK, but when you decided to reach out to Spain, your efforts were lackluster. What happened to change your site’s incredible impact with English-speaking markets when you sailed into Spanish […] The post Multilingual SEO: Do You Need It? appeared first on SEO & Marketing Company.
  • Better Search Engine Placement

    Gabriella Sannino
    19 Oct 2014 | 11:50 pm
    Whether you’re Internet savvy or not, you probably know the one thing that will help your website more than anything is better search engine placement. How you’ll achieve that or even who to ask to help may be a less […] The post Better Search Engine Placement appeared first on SEO & Marketing Company.
  • World’s Greatest SEO Audit

    Gabriella Sannino
    13 Oct 2014 | 12:00 am
    Just like any other aspect of your business, your website has to keep up with the times in order to make efficient use of your online marketing dollars. If you’ve noticed a huge drop in traffic, your blogs are no […] The post World’s Greatest SEO Audit appeared first on SEO & Marketing Company.
  • International SEO Guide

    Gabriella Sannino
    6 Oct 2014 | 12:00 am
    When your company is ready to take your web presence to the next level, the answer is International SEO. Your local market already knows and loves you, but what about potential customers in Europe, South America, Asia, Africa or the […] The post International SEO Guide appeared first on SEO & Marketing Company.
  • Boost Your Online Authority

    Gabriella Sannino
    29 Sep 2014 | 12:00 am
    Managing your company’s website, blog or article campaigns can seem like an overwhelming task at first. Maybe you’ve never been a full-time SEO consultant, writer or haven’t had a marketing department at your disposal – whatever the case may be, […] The post Boost Your Online Authority appeared first on SEO & Marketing Company.
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    Bruce Clay, Inc. Blog

  • The All-In-One Mobile SEO & Design Checklist

    Chelsea Adams
    29 Oct 2014 | 12:39 pm
    The All-In-One Mobile SEO & Design Checklist was originally published on, home of expert search engine optimization tips. On the Google Developers website, Google calls mobile optimization “a critical part of website management,” and dedicates an entire in-depth section of the site to helping webmasters build smartphone-optimized websites. Mobile matters. And if Google calls it a “critical part of website management,” it’s safe to say it really matters. Consider this checklist a mobile SEO good-to-great resource. If you’re already on-board and optimizing for…
  • Penguin 3.0 Update is Overwhelmingly Underwhelming

    Chelsea Adams
    22 Oct 2014 | 12:09 pm
    Penguin 3.0 Update is Overwhelmingly Underwhelming was originally published on, home of expert search engine optimization tips. For 12-plus months, organic search marketers have been waiting for the Penguin 3.0 update that would allow reformed corner-cutting clients to claim full penalty recovery and regain SERP rank. With six months between updates set as the standard through 2012 and 2013, a full 12-month cycle between updates created quite the build up for Penguin 3.0. So, when an Penguin 3.0 update was announced by Search Engine Land on October 19, significant SERP rank…
  • Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon

    Kristi Kellogg
    21 Oct 2014 | 9:30 am
    Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon was originally published on, home of expert search engine optimization tips. It’s been a good month to learn about the latest strategies evolving in Internet marketing, with Search Marketing Expo (SMX) East 2014 and Pubcon Las Vegas 2014 taking place back to back in October. After liveblogging 36 key sessions throughout both conferences, two major themes emerged: the necessity of optimizing for mobile at every turn and the importance of a mission…
  • 36 Coast-to-Coast Liveblog Posts Covering Pubcon Las Vegas & SMX East 2014

    Bruce Clay, Inc.
    20 Oct 2014 | 3:17 pm
    36 Coast-to-Coast Liveblog Posts Covering Pubcon Las Vegas & SMX East 2014 was originally published on, home of expert search engine optimization tips. Bruce Clay, Inc. sent livebloggers Virginia Nussey and Kristi Kellogg to Search Marketing Expo (SMX) East 2014 and Pubcon Las Vegas to report live on 36 sessions on key digital marketing topics. Whether you’re interested in SEO, SMM, PPC, mobile optimization or content marketing, you’ll find coverage of the most important sessions coast to coast. Read on for an overview of each liveblog post and click through to…
  • New Structured Snippets: An Enhanced SERP Snippet Is Just a Table Away

    John Alexander
    16 Oct 2014 | 4:56 pm
    New Structured Snippets: An Enhanced SERP Snippet Is Just a Table Away was originally published on, home of expert search engine optimization tips. On September 22, the Google Research Blog announced Structured Snippets, a feature that “incorporates facts into individual results snippets in Web Search.” What it amounts to is elements from an HTML table being shown right in the SERP. If this sounds at all like Structured Data, it should. Sort of. Google displays data from your website on their results page, yet it doesn’t require schema markup or any other specialized…
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  • Five Content Marketing Metrics You Don’t Know But Should

    Claye Stokes
    11 Oct 2014 | 11:33 am
    Five Content Marketing Metrics You Don’t Know But Should is a post by SEO expert Claye Stokes. For information about our SEO services or more great SEO tips and tricks, visit the blog. On September 24th I had the opportunity to participate in a webinar hosted by David Malmborg from Right Intel. We discussed five important data points that are really good leading indicators of your eventual success (or unfortunate misfires) in content marketing. These are important metrics, but too many companies don’t pay any attention to them. First off, I want to mention a caveat that these…
  • Digital Marketing IS Marketing
    7 Oct 2014 | 2:47 pm
    Digital Marketing IS Marketing is a post by SEO expert For information about our SEO services or more great SEO tips and tricks, visit the blog. There was a time when companies would specifically hire a digital marketing specialist to handle those aspects of a marketing plan – and rarely would that person have much to do with the rest of the marketing team. Things have changed a lot in the last few years, though, because digital marketing is no longer a mysterious, unrelated strategy. Instead, all aspects of modern marketing are interwoven into the same digital world, and…
  • Can Google Determine the Level of Quality in Your Content?

    Andy Eliason
    27 Sep 2014 | 8:56 am
    Can Google Determine the Level of Quality in Your Content? is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the blog. In the recently released Searchmetrics Ranking Factors Study, the case for quality content is once again highlighted as a critical SEO component. There should be any number of people out there who are rolling their eyes right about now, thinking: not another post about how “content is king.” We’ve heard it before. How many ways can you keep saying the same thing? Well, that’s what I usually…
  • 10 Tips For Writing High Quality, Engaging Website Copy
    10 Sep 2014 | 7:57 am
    10 Tips For Writing High Quality, Engaging Website Copy is a post by SEO expert For information about our SEO services or more great SEO tips and tricks, visit the blog. Today we have our second guest post from Julia McCoy, CEO of Express Writers. You’ve purchased your domain and written up product descriptions, an about page, and, of course, the homepage, but it seems that your website is hardly getting any views. You might even notice that you get a few visitors, but they seem to leave your site quickly without looking around. What’s the big deal? Obviously they…
  • SEO for Ecommerce Websites
    30 Aug 2014 | 8:00 am
    SEO for Ecommerce Websites is a post by SEO expert For information about our SEO services or more great SEO tips and tricks, visit the blog. Today, it seems impossible to imagine a world without the Internet and the everyday conveniences it provides. Ecommerce, for example, is one of those things that has changed the way we think about purchasing everything from personal electronics and fashions to major additions to a person’s home. Simply put, it has revolutionized the shopping industry ever since it started, but despite its long history, not everyone understands the…
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  • 100 People in the Triangle You Should Connect With Today

    Phil Buckley
    16 Oct 2014 | 8:45 am
    From 1918 - 100 People in the Triangle You Should Connect With Today: Sometimes the smartest people keep a low profile. They are too busy being awesome to bet at events or on Twitter. I polled the smartest and most connected people I know to find the unsung heroes of the Triangle. Here's the list.
  • What I Learned Organizing The Most Successful SEO Meetup in the United States

    Phil Buckley
    20 Sep 2014 | 3:32 pm
    From 1918 - What I Learned Organizing The Most Successful SEO Meetup in the United States: You can learn a lot by running a popular Meetup group. Here's the things I've learned over the past 6 years.
  • How I Shaved 10 Seconds Off Page Load Time

    Phil Buckley
    30 Jun 2014 | 6:24 pm
    From 1918 - How I Shaved 10 Seconds Off Page Load Time: Don't accept a slow site. Here's exactly how, with just a few tweaks, I improved the performance of a site dramatically.
  • Lean E-Commerce in 2014

    Phil Buckley
    14 May 2014 | 12:12 pm
    From 1918 - Lean E-Commerce in 2014: If you're thinking about selling online, walk a path that will insure success. Don't pour all your money out before you've proven your products will sell.
  • You Installed WordPress, Now What?

    Phil Buckley
    23 Mar 2014 | 8:06 pm
    From 1918 - You Installed WordPress, Now What?: There are some best practices to keep in mind to make sure your new WordPress website is findable, engaging and shareable.
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    Hyper Dog Denver SEO Blog | Colorado SEO Firm

  • “How do you write great title tags and meta descriptions?”

    Janna Vance
    20 Oct 2014 | 2:04 pm
    “How do you write great title tags and meta descriptions?” That is the question that clients ask me most frequently. And it’s a loaded question for sure! There are several components to authoring great titles and descriptions, but there are also a few considerations that each client will want to consider for themselves. I’ll address […]
  • Summary of Search: Who is Syndicating Who? What to know about syndicating your blog.

    Jim Kreinbrink
    9 Oct 2014 | 2:25 pm
    SUMMARY OF SEARCH Google released a new Panda 4.1 update this month and unique, relevant content and overall site quality has never been more vital. Syndication actually plays a large part in what Google sees as duplicate content. Done correctly, syndication can mean new visitors, brand exposure, social shares, and links to your site (which […]
  • The Walking Dead, Google Authorship Edition

    Jim Kreinbrink
    8 Sep 2014 | 12:12 pm
    Summary of Search Google recently announced the end of Google Authorship, a feature the SEO community thought might become a major part of Google’s ranking formula. With Google Authorship, photos of writers were shown in Google’s search results – when rel=”author” and rel=”me” tags were embedded pointing to their Google plus profile. In December 2013, […]
  • Doing the Pigeon (Update)

    Jim Kreinbrink
    1 Aug 2014 | 6:01 pm
    Last month, Google rolled out one of their largest local search updates in quite some time. Since Google didn’t name the update, Search Engine Land named this one the Google Pigeon Update. It’s seemingly unrelated to Google’s Pigeon Rank, an April Fools joke from back when Google did good and funny things. This update does […]
  • Penalized: Even Web Giants Aren’t Too Big To Fail

    Janna Vance
    9 Jul 2014 | 2:41 pm
    In the early days of the web, having great search engine optimization meant increased visibility for a business. Outranking the competition could lead to higher sales. Any leads that came in via the website were icing on the cake. Now, a strong web presence, leads and web-based revenue have become a vital part of business. […]
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     | periscopeUP

  • (Now Provided) Keyword Data With Chase Granberry of Authority Labs [Podcast]

    30 Oct 2014 | 5:43 am
    In this episode Dan Kaplan, CoFounder of periscopeUP interviews Chase Granberry, Founder and CEO of Authority Labs. They discuss how to use Authority Lab’s new Now Provided Report] to get back some of that keyword data that Google Analytics is hiding. The post (Now Provided) Keyword Data With Chase Granberry of Authority Labs [Podcast] appeared first on  | periscopeUP.
  • Is SEO Dead? [Podcast]

    Dan Kaplan
    24 Oct 2014 | 7:38 am
    In this episode, Dan interviews Austin Wisner, Senior Account Manager at The Search Agency, an international Search Marketing firm. The post Is SEO Dead? [Podcast] appeared first on  | periscopeUP.
  • Useful Google Analytics Dashboards

    Dan Kaplan
    13 Oct 2014 | 2:06 pm
    Note: This post accompanies our free online course: Effective Use Of Google Analytics. Sign up here to learn how to use Google Analytics to get more leads and sales from a website. The easiest way to find Google Analytics dashboards is to login to Google Analytics, click dashboards, then + Add New. In this post, we share our favorites, the dashboards we install on our client’s GA accounts. Scroll down to find the best Content […] The post Useful Google Analytics Dashboards appeared first on  | periscopeUP.
  • How To Use & Syndicate High Impact PR [Podcast]

    Dan Kaplan
    30 Sep 2014 | 8:00 am
    In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adam Torkildson, Founder of Tork Media. Listen in as two marketing experts discuss the reasons to do PR, leveraging your press mentions with social proof, content syndication (LinkedIn, Outbrain, Tabula), and Landing Page optimization. The post How To Use & Syndicate High Impact PR [Podcast] appeared first on  | periscopeUP.
  • Google Analytics Configuration Checklist

    Dan Kaplan
    29 Sep 2014 | 1:58 pm
    Note: This post accompanies our free online course: Effective Use Of Google Analytics. Sign up here to learn how to use Google Analytics to get more leads and sales from a website. It’s not enough to just put Google Analytics Tracking code on your site. It needs to be configured for you to collect the information you need to make good marketing decisions. Here’s the checklist we use at periscopeUP to ensure GA is configured […] The post Google Analytics Configuration Checklist appeared first on  | periscopeUP.
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  • Challenges with Marketing Healthcare Online (in Google AdWords)

    Joe Castro
    29 Oct 2014 | 10:26 am
    If you are a healthcare marketer like me, you have probably noticed that there are several restrictions and limitations in this field, especially as it relates to online advertising. I wanted to take some time to write about the various challenges when advertising for healthcare organizations. The problem with many of these challenges is that there is no clear right and wrong, and many answers depend on the situation. Challenge 1: Targeting Health-Related Content – The Google AdWords policy team also has a restriction on ‘healthcare-related content.’ This declares users are not…
  • Give Users What They Want: What Manufacturing End Users Look For On Your Site

    Abigail Carter
    29 Oct 2014 | 9:30 am
    Search is a daily function in all our lives. Need to solve a problem? Buy a product? Find the answer to useless trivia? You go to the Internet search bar. We live in an immediate demand world, and in the industry of manufactured goods, there’s no difference. Based on a survey Fathom conducted of manufacturing end users, 100% of responses indicated that when visiting vendor’s websites, what they look for is a search function. “One of the top things that I want is a search” said one HSE (Health Safety and Environment) Manager, “I want to be able to go in there, type in some idea of…
  • Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey

    Stephanie Pflaum
    28 Oct 2014 | 12:14 pm
    In a world where content is king it is imperative that colleges think strategically about the content on their websites. Now, if there is one thing most EDUs have plenty of, it’s content. But with all that content, many colleges are missing critical content that answers the questions prospective students are searching for as they begin their college search. Another common content challenge we see among EDUs is the organization of content –the content exists, but it is not easily found. Taking a step back and formulating a content strategy can help alleviate these common content challenges…
  • Manufacturing Team Solders for Kids!

    Stacey Stingley
    24 Oct 2014 | 12:17 pm
    Earlier this week the manufacturing team at Fathom spent several hours working with the RePlay for Kids organization, learning how to solder. Our goal was to repurpose toys for children with disabilities, who need custom controls to play with their battery-powered toys. Led by Edie from RePlay for Kids, we had a wonderful time learning how to carefully take the toys apart, solder new cconnections to the internal switches, and then carefully put them back together. In the end they look like new or close to it! Lessons Learned: Soldering is fun! It isn’t “child’s play” taking apart…
  • How Hospitals Should Respond to Ebola on Social Media

    Joshua Platt
    22 Oct 2014 | 1:28 pm
    With the current news and hype over reported cases of ebola in the U.S., healthcare providers have a great opportunity to serve their communities. By dispelling myths and instilling confidence that they are taking the appropriate measures to ensure their community will be safe, health systems can help calm a panicked public. A good communication tool to use for this purpose is social media. Don’t ignore the situation like an ostrich. Post a statement. Communicating with your community and patients is critical at a time when they are looking to their healthcare provider for information on a…
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    Adam Sherk

  • The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

    Adam Sherk
    7 Oct 2014 | 8:18 am
    Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. There is a wide universe of tools out there and my intention is not to cover them all. Instead I’ve highlighted the ones I like best and regularly recommend to editorial teams. I’ve also focused primarily on tools that are free or relatively inexpensive. If I haven’t included something that you…
  • Not a Bad Gimmick: The World’s Highest Press Release

    Adam Sherk
    23 Jul 2014 | 5:08 am
    London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. And it gives me a chance to point out that the release is free of links with optimized anchor text, which is something you want to watch out for these days (when…
  • Take Advantage of Additional Google News Opportunities for Publishers

    Adam Sherk
    4 Jun 2014 | 5:44 am
    Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors, there are some additional opportunities that are worth taking advantage of. If you aren’t utilizing each of these I recommended adding them to the mix. 1) News_keywords tag – Use the news_keywords tag to provide up to 10 defining phrases for each article. While not as impactful as key news search…
  • The Best Social Media Analytics Tools for Publishers

    Adam Sherk
    17 Apr 2014 | 7:19 am
    What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. I have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope.
  • How Much Search and Social Media Traffic Do Publishers Get?

    Adam Sherk
    10 Feb 2014 | 7:01 am
    On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Here are the averages for the year, according to each site’s Referrer Types report in Omniture: Search 37.8% Social Media 10.2% Other Web Sites 22.3%…
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    Genuine SEO

  • 5 Essential Tools for Start-ups and Small Businesses

    Josh Nadeau
    9 Oct 2014 | 1:30 pm
    Start-ups are getting younger every day with kids going into business for themselves right out of school or before they even graduate. Having fresh perspective can be a good thing, but for those of your lacking office experience, here are five essential tools that guarantee a fighting chance in the ever-crowded small-to-medium sized business market.Professional EquipmentThere is nothing worse than spending time and money on a project only to be held back by technology. That can be in the form of a slow-loading website, poorly produced media, or buggy program. The first way to get around this…
  • Promoting Your Business With SEO Services

    Josh Nadeau
    10 Sep 2014 | 8:46 am
    When it comes to promoting your business online, few services can offer you the results that search engine optimization (SEO) can. Good SEO isn’t just focused on impressing the search engines such as Google, Bing, and Yahoo in order to increase your website traffic; it is also intended to help convert visitors into customers for your products and services.What is SEO?Many business owners are somewhat confused about what exactly SEO is, and what it can do for their business. They may spend the majority of their advertising and marketing budget into social or other forms of promotion;…
  • Direct Traffic To Your Company Website With The Help Of A PPC Company

    Josh Nadeau
    25 Aug 2014 | 6:21 pm
    Every business is aware of the importance of high quality advertising. If your company is not well advertised then consumers will not be aware of your products or services, and consequently use the competition to fulfil their needs. With high quality, well placed adverts however you are much more likely to succeed and make a sale. In this day and age, the best place to advertise is not in magazines, local papers or on the television: instead it is online. The internet is used by people all around the world and it is also the first place that consumers turn when looking for any kind of product…
  • Why Should Your Small Business Have Its Own Website?

    Josh Nadeau
    24 Aug 2014 | 4:09 pm
    If you own a small business and you don’t yet have a website, you should do something about it as quickly as you can. This article explains the reasons why, and why it will benefit your business to get online as quickly as possible.The idea of creating a website is daunting to some and exciting to others. There are much easier ways of creating a website nowadays without the need to go to a web designer and paying lots of money for the privilege. You may decide to do this eventually but there is no need to make things too complex to begin with.The simplest reason for getting your own website…
  • How To Build A Website From Scratch

    Josh Nadeau
    2 Aug 2014 | 1:53 pm
    There are many different ways to communicate to others today, but none as effective as a website. Whether for business or for personal reasons, a website will get the point across and that is what matters.Website building tools have become quite popular these days and sites like make it possible to create your own website in no time at all. Simply pick out the template that works best for you, choose your domain name, pick out your plan and your website will be published instantly. This is how easy website building has gotten thanks to do-it-yourself sites like…
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  • Self-improvement seminar for good leaders

    30 Oct 2014 | 3:42 am
    What are you? A leader or a follower? We can all become leaders and also followers. Both are important but the leader sets the good example for his/her followers. A good leader has a good follower.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Self-improvement statistics guide in decision-making.

    30 Oct 2014 | 2:58 am
    Statistics shows that about 75% of the people working today are unhappy with their current jobs. One reason is that their talents are wasted because it is not applicable for their current jobs.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Self esteem improvement; Start now before it is too late

    30 Oct 2014 | 2:10 am
    Be determined to improve your self esteem and you are on your way to great achievement. Do not let a low self esteem ruin your life. The way you think about yourself determines how you interact with... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Self improvement and success go hand in hand

    30 Oct 2014 | 1:39 am
    How do you know if a person is willing to attain self improvement? This is a question with no definite answer. It will all depend on the individual. Many people have goals, dreams or ambitions but do... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Psychological Self-improvement: Ways to overcome fear

    30 Oct 2014 | 12:46 am
    People are usually afraid of negative things. They are afraid of self-improvement because of this fear. Psychological self-improvement may help you in this situation. In psychological... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    EduTek n Social Media Advisor

  • Role of Experiential Learning in Evolving Classroom

    EduTek_SocialMedia Consultant
    17 Oct 2014 | 2:25 am
    I had already mentioned about the importance of ‘Experiential Learning’ in my blog post titled ‘Enhancing Learning through various Experiential Learning Strategies’. Today I wanted to share with you how, The George Washington University (GW) in Washington, D.C., has offered Experiential Learning environments in certain disciplines, that help both students and faculty realize their objectives by considering the needs for flexibility and meeting the pedagogical and learning demands. Their experiential learning spaces include: ·         Award-winning, 6,300-square-foot School…
  • Game based Approach to Teacher Educators

    EduTek_SocialMedia Consultant
    16 Oct 2014 | 3:21 am
    We have come across incorporating game based learning to various subjects such as Maths, Science, Social studies  and Corporate /Business studies. So how about incorporating game based approach to Teacher Education? It would be wonderful if teachers identify areas that require additional inputs before experimenting directly in class. Quest2Teach fulfills your requirement. Quest2Teach offers game infused curricula for teacher education so as to reduce the gap between educational theory and application. The teacher educators evolve their professional identity in various narrative 3D role based…
  • My Recent Updates in Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    4 Oct 2014 | 1:47 am
    My recent updates in Educational Technology and Social Media Marketing can be accessed by visiting the following links: Educational Technology Social Media Marketing
  • Have You Explored Twitter with Animated GIF?

    EduTek_SocialMedia Consultant
    14 Sep 2014 | 2:00 am
    In this post I am going to tell how to convert your slideshare presentations into animated gif and how to promote that using Twitter. Step 1 Visit and write your slideshare URL in the box provided and click ‘submit’ button. Click the gearbox icon and choose the time interval in which the slides have to be played and the No of slides to be converted into animated gif and in what size it should be shown. The following screenshot explains the above concepts. Step 2 After submitting the URL, you’ll be asked to save the file. Save the file and visit your Twitter page and…
  • SRecoder for High Quality Video

    EduTek_SocialMedia Consultant
    27 Aug 2014 | 11:19 pm
    Today I came across SRecorder free software that records your PC desktop at a high audio and video quality. The entire instructions for downloading and installing the software can be accessed by visiting the URL I have not explored the software yet, but those interested can explore by visiting the above link.
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  • Steve Case invests in startup search engine

    15 Oct 2014 | 3:15 am
    Steve Case invests in startup search engine Leap.itRobin Fry15/10/2014Startup search engine won a $100,000 investment from billionaire and former AOL CEO Steve Case at the Big Kansas City conference this week. While this isn’t a huge amount, Leap’s ambitions are pretty grand – they want to challenge Google in the search engine market. They definitely aren’t…Read more
  • Propellernet and & Forest Holidays win Performance award at the BIMAs

    26 Sep 2014 | 3:54 am
    Propellernet and & Forest Holidays win Performance award at the BIMAsStephanie Sheehan26/09/2014Last Thursday, Eshe and I headed up to London for the fantastic British Interactive Media Association (BIMA) awards night, which was splendidly topped off with us winning the Performance category for our work with Forest Holidays . Our campaign ‘Putting Forest Holidays on the Map for UK Holidays’…Read more
  • Should brands use Fashion Week as a springboard to develop long-term partnerships with bloggers?

    10 Sep 2014 | 11:12 am
    Should brands use Fashion Week as a springboard to develop long-term partnerships with bloggers?Isa Lavahun10/09/2014This is the question we asked 100 fashion bloggers. Every brand which understands the power of influence, should take heed of the responses. When the fashion industry embraced the power of online, our favourite bloggers were given access to Fashion Week and, as consumers, we loved it. For the first…Read more
  • Scream if you want to go faster

    30 Jun 2014 | 1:33 am
    Scream if you want to go fasterNikki Gatenby30/06/2014Three years ago we set ourselves the target of being the best place to work in the world. You might think that's a pretty lofty ambition... but we’re making good progress.Read more
  • Google drops authorship images

    26 Jun 2014 | 7:43 am
    Google drops authorship imagesColin Differ26/06/2014Google have announced that they will soon be removing the profile photo provided from Google Authorship from its search results. They will also be removing the ‘circle count’ from the listing as well. Google Authorship has allowed authors to link their content to their Google profile and a major…Read more
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    SEO Content Strategy and BtoB Public Relations

  • Is Your Content a Treat?

    Melanie Rembrandt,
    30 Oct 2014 | 4:55 pm
    BtoB Content Strategy That Makes Your Customers Want More Happy Halloween! Soon, the streets will be filled with witches, goblins, zombies, and ghouls screaming “Trick or Treat!” It’s a fun statement, but it can also refer to your content. For instance, when was the last time you reviewed your content to see if it’s actually […] The post Is Your Content a Treat? appeared first on SEO Content Strategy and BtoB Public Relations.
  • 3 Tricks to Provide Valuable Content Fast

    Melanie Rembrandt,
    22 Oct 2014 | 7:13 am
    (That will be a treat for customers!) You know you need to provide valuable content to your customers on a regular basis, but as a small business owner, you’re busy. You give a big sigh just thinking about all of the time it will take to write a new blog, article or Website page. And […] The post 3 Tricks to Provide Valuable Content Fast appeared first on SEO Content Strategy and BtoB Public Relations.
  • Are You Guilty of These 3 Frightening Words in Your BtoB Content?

    Melanie Rembrandt,
    15 Oct 2014 | 4:00 pm
    Is Your Copy Scaring Customers Away Right Now? While frightening decorations, costumes and haunted houses are popular this month, scary, BtoB content is not. If you use the wrong words online and in your marketing materials, you can instantly lose sales. With this in mind, here are… 3 Scary Words to Avoid in Your BtoB […] The post Are You Guilty of These 3 Frightening Words in Your BtoB Content? appeared first on SEO Content Strategy and BtoB Public Relations.
  • How to Create Positive, Word-of-Mouth

    Melanie Rembrandt,
    9 Oct 2014 | 5:59 am
    Are your customers helping you grow your business? Content strategy, public relations, direct mail, social media…. the list goes on. There are many ways to boost sales and awareness at your business. But with all of the marketing tools available, it can be easy to forget the one, basic thing that will grow your business […] The post How to Create Positive, Word-of-Mouth appeared first on SEO Content Strategy and BtoB Public Relations.
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    97th Floor

  • 97th Floor Wins Gold and Silver in 2014 Davey Awards

    Arianna Pesci
    24 Oct 2014 | 1:48 pm
    For Immediate Release Contact: Linda Day, The Davey Awards, 212.675.3555 THE INTERNATIONAL DAVEY AWARDS ANNOUNCES 2014 WINNERS GOLD AND SILVER WINNERS NAMED, ELEVEN BEST-IN-SHOW HONOREES UNVEILED New York, NY (October 21, 2014) – The winners of The 2014 Davey Awards have been announced by the Academy of Interactive and Visual Arts today. With […] The post 97th Floor Wins Gold and Silver in 2014 Davey Awards appeared first on 97th Floor.
  • Moving to Always On SSL

    Nathan Burch
    19 Aug 2014 | 8:16 am
    Don’t SSL Yourself Short: Tips to Help Communicate the SSL Transition Google has taken another significant step towards endorsing SSL (The first step being the complete transition of their own services). What follows within the SEO (sorry, digital marketing) community is mass conjecture and mostly unverifiable opinions. I won’t add to those speculations other than to […] The post Moving to Always On SSL appeared first on 97th Floor.
  • Watch Out California, Here Comes 97th Floor

    Chris Bennett
    18 Jul 2014 | 1:28 pm
    97th Floor has been growing like crazy the last two years, we built this beautiful new office, we will be knocking on the door of 50 employees (2 years ago had 7) by years end and every team here has several household names they are working on. We also just won Agency of the Year […] The post Watch Out California, Here Comes 97th Floor appeared first on 97th Floor.
  • Repurposing is a promotion strategy NOT a content creation strategy

    Chris Bennett
    7 Jul 2014 | 10:20 am
    Repurposing, repackaging, up cycling—whatever you choose to call it—I’ve been speaking a lot about this over the last year. Based on the feedback I’ve been getting I think some people are missing the boat. Part of the problem is the temptation to treat what marketers say as scripture, instead of taking things with a grain […] The post Repurposing is a promotion strategy NOT a content creation strategy appeared first on 97th Floor.
  • 97th Floor Wins Agency of the Year in 2014 American Business Awards

    Arianna Pesci
    16 Jun 2014 | 12:15 pm
    97th Floor was presented with a Gold Stevie® Award for Marketing or Advertising Agency of the Year in the 12th Annual American Business Awards in Chicago on June 13th. They also received Silver Stevie® Awards in the Viral Marketing Campaign of the Year category and Brand Experience of the Year — Business-to-Business category. The American Business […] The post 97th Floor Wins Agency of the Year in 2014 American Business Awards appeared first on 97th Floor.
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    solar news HubSpot

  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
  • Advantages Of Using Solar Mirror To Produce Power

    27 Oct 2014 | 9:05 am
    Did you know that solar power is a renewable, clean and cheap source of energy? Once the mystique is removed from the idea of using solar mirror to produce power people will began to understand how it all works. This will lead to people seeing how using solar mirror to produce power can be looked at as a viable alternative source of energy. In fact in this choice of solar power the largest component is the sun. Scientist and those in the private sector are even now looking for ways to make using solar mirror to produce power in homes and businesses more economically feasible HOW DOES IT WORK?
  • A Key Element In Solar Panels – Efficiency

    22 Oct 2014 | 8:49 am
    While solar energy is most often associated with the production of electricity, heating is also a major platform. While heating isn’t particularly difficult, efficiency in doing so is the key to saving wear and tear on your system. A Key Element In Solar Panels – Efficiency The sun produces a ton of energy, but solar panel systems have historically been very inefficient at converting it. With improving technology, efficiency has improved to the point where most panel systems can easily produce enough energy to heat water for the home and pools. There are efficient and inefficient ways…
  • A Bright Future for Solar Energy: An Alternative Energy Source

    22 Oct 2014 | 7:49 am
    I was first introduced to solar energy in the movie, Race the Sun with James Belushi and Halley Berry in the lead. It was a story about low- income and under achieving Hawaiian students encouraged by their teacher to join the Solar Car race. In the movie, a car shaped like a cockroach and covered with solar panels used the sun’s rays as an alternative energy source to run the car. Solar energy is the light and the heat from the sun. Solar energy is free and its supplies are unlimited. There are n air and water pollution caused about by using solar energy. But there is still some impacts on…
  • Advantages and Disadvantages of Solar Energy

    13 Dec 2013 | 12:36 pm
    Do you want to know what are the advantages and disadvantages of solar energy? alternative energy like solar energy is starting to turn into known as the longer term energy source, and i am satisfied to mention that i am alable harnessing solar energy in my home. With the upward push of electricity and heating gasoline prices anticipated in the near long run, it is likely that more other folks will start having a look at sun and other forms of renewable energy to run their properties. 1. What Are the main disadvantages of the usage of solar energy? solar energy methods is also tricky to put…
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    Local SEO Guide

  • How to Claim a Groupon Merchant Page (Or Not)

    Dan Leibson
    24 Oct 2014 | 7:52 am
    Groupon made a big splash a couple of days ago by announcing the launch of Merchant Pages. Merchant Pages is an attempt by Groupon to leverage their daily deal ecosystem and channel local businesses into a local directory type site similar to Yelp. As it relates to the local search space, a new business listing [...]The post How to Claim a Groupon Merchant Page (Or Not) appeared first on Local SEO Guide.
  • When Is a 5 Star Review Not A 5 Star Review?

    Dan Leibson
    23 Oct 2014 | 8:18 am
    The answer is when Google My Business is aggregating and averaging out your reviews. In Google My Business math these nine different 5 star reviews average out to a measly 4.9. For a company that has ~2,000 Ph.Ds in it’s employee, has written one of the most sophisticated computer applications in human history and is [...]The post When Is a 5 Star Review Not A 5 Star Review? appeared first on Local SEO Guide.
  • Google Testing Carousel Expansion?

    Dan Leibson
    21 Oct 2014 | 11:56 am
    Google has been testing replacements for their local carousel and local pack design for a while now.  So I was a little surprised when I saw this screenshot. What’s so interesting about this is that a carousel for moving company results would represent an expansion of the carousel user interface, as opposed to all the tests [...]The post Google Testing Carousel Expansion? appeared first on Local SEO Guide.
  • New Google Mobile-Local Results?

    Dan Leibson
    18 Oct 2014 | 10:51 am
    Cori Shirk just shared a new Google mobile-local universal one box: This appears to be a test bucket as after several minutes of trying I am unable to trigger a similar looking result. For a quick comparison this is what the current mobile one boxes look like: The new design is much cleaner then the [...]The post New Google Mobile-Local Results? appeared first on Local SEO Guide.
  • Are You Ignoring Apple Maps Bozo?

    Andrew Shotland
    16 Oct 2014 | 2:07 pm
    Just popped a post up on about the importance of remembering to update business data in Apple Maps. “Today a retailer client, let’s assume they are called “Bingo’s”, pinged me because they had sold one of their locations, let’s say to “Bozo’s”, and their brand was still appearing on the business’ Yelp profile. So [...]The post Are You Ignoring Apple Maps Bozo? appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
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    SEO Chat

  • When The Dumbest Idea Is The Best One

    Brian Carter
    30 Oct 2014 | 7:51 am
    This post is an excerpt adapted by Brian Carter from the forthcoming book The Cowbell Principle: Career Advice On How To Get Your Dream Job And Make More Money, by Brian Carter and Garrison Wynn. Brian and Garrison will be giving away a limited number of digital copies at launch time. To get notified when they’re available, sign up at Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people…
  • Load Balancing and Failover Improve Hosting

    27 Oct 2014 | 5:17 pm
    Everyone wants their traffic to go viral, but most don’t realize that if they do get mentioned on a major site or go viral on social media their hosting company is likely to take their site down. When this happens, they lose the benefit of having gone viral! The reason for this is traffic limits on almost every hosting solution. If you go over your traffic limit, some hosting companies may charge you for the overage while others will immediately take your site offline. This is only one disadvantage of typical hosting plans. Another is server failure. Your site is typically hosted on only…
  • Boosting Your E-commerce Profits

    Bill Turner
    23 Oct 2014 | 5:28 pm
    Building an online business can be complex and tricky, not least as most customers now turn to the internet to make their purchases rather than physically go into a store. Imagine the frustration it saves around Christmas. With this in mind, websites are determined to make purchasing on their websites extremely easy for their customers. One of the key things to consider when enhancing your e-commerce business is to ensure the customer has ease of use of the website to find the products or services they need.  While the website ease of use is extremely important, there are other factors you…
  • 7 Mistakes That Can Kill Your Twitter Campaign

    Tim Soulo
    4 Oct 2014 | 8:30 am
    If you’re like a lot of people, you want to have a million Twitter followers. Or, if not, you want a lot of them. But did you know that there are things that you can do to actually drive people away from being followers? Here are some of the mistakes that you can make on Twitter. Not Utilizing Images Using images in your Twitter posts will cause the tweet to use more space in the feeds and therefore they help with driving engagement. Tweets which include images have 200% more engagement when compared with those without. Although images aren’t appropriate for all tweets, it’s a good idea…
  • Effective Branding: Utilising The Power Of Branding In Content Outreach

    Joe Ryan
    28 Sep 2014 | 7:44 am
    People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met.  Think of your favourite tech or hotel review blog and how invaluable their advice is. I, for one, would not dare to buy a new device without first checking with tech radar to see how it measures up against the competition and if it is worth spending a premium to upgrade. Bloggers blog about every topic under the sun and bring with them a cachet and built-in audience that, if handled correctly, can be tapped into by the use of…
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    Internet Marketing Ninjas Blog

  • How To Be Uniquely Valuable

    Guest Ninja
    28 Oct 2014 | 6:50 am
    This post is an excerpt adapted by Brian Carter from the forthcoming book The Cowbell Principle: Career Advice On How To Get Your Dream Job And Make More Money, by Brian Carter and Garrison Wynn. Brian and Garrison will be giving away a limited number of digital copies at launch time. To get notified when they’re available, sign up at Our own Jim Boykin is also featured in the book! It’s not enough to be unique. You have to be in demand and valuable enough to get paid. Hobbies Versus Cowbells Have you seen the More Cowbell sketch from Saturday…
  • 4 Tools to Easily Create Videos to Diversify Your Content Marketing

    Ann Smarty
    27 Oct 2014 | 6:30 am
    Videos work great for content marketing for three reasons: Certain demographics of users LOVE watching videos; Videos open up more marketing channels (Youtube, Vimeo, etc) Videos are highly engaging: People like sharing videos Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and mashups, I am simply using iMovie (free easy time-saver). However, in many cases, you won’t even need any desktop software. There are some awesome online tools that allow you to create professional…
  • How To Hire An Online Influencer For Your Company

    Ann Smarty
    20 Oct 2014 | 6:30 am
    Your company is looking to expand their content and social marketing strategies, or I assume so if you are reading this post. That’s great! Using content and social media to expand brand awareness and engage with your customers is a fundamental element of marketing in this digitally focused world we now live in. It is also one of the more stable means of advertising, thanks to a highly saturated market and an endless platform. The first step is hiring a blogger, but you don’t just want any old writer for the task. You want someone who is going to take your blog to new heights, and…
  • 10 Best Tweeting Tips to Take Home

    Ann Smarty
    13 Oct 2014 | 6:35 am
    Twitter is the number one tool for marketers everywhere. Yes, there are plenty of posts out there talking about other platforms, including somewhat more obscure ones. But we all know the truth: Twitter is King. It has a huge audience, an open platform, and an endless wave of opportunities for use. It is the perfect tool to be seen. When you use it, you have to stand out from the crowd. As a marketer, or just someone who has something to market, you have to keep up with the latest tips for doing this. These are the ten best for Twitter as it is today. Create Twitter Lists and Actually Use Them…
  • The Pricing Challenges in eCommerce

    Deborah Anderson
    10 Oct 2014 | 9:53 am
    Finding the right price for your product or service could be the difference between making a profit or not making a profit. It could also be the difference between surviving as a company and not surviving as a company or small business. In this economic crunch, since 2008, it has been challenging to identify that sure-fire way of continuing to make a profit, and part of that lies in the way that products and services are priced. This is especially true when it comes to internet pricing in the eCommerce online world. Difference Between Online Shopping and Traditional Shopping There is a…
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  • Secret Histories: What’s Missing From Your Change History

    Tamsin Mehew
    9 Oct 2014 | 6:24 am
    One of the not-so-fun parts of PPC is troubleshooting: there’s been a drop in performance and you need to know why so you can fix it. You’ll usually consult the Change History to see if it’s the result of a change in the account. But there’s a lot of changes that aren’t in the History.   Approvals and Disapprovals Ad approvals aren’t in the Change History. You may have submitted an ad that needed manual review – an image ad, or something with the word ‘tablet’ in it – and there’ll be no indication when exactly Google approved it. You can only see when it started…
  • Brand Communications – Finding Your Company’s Voice

    Sam Hall
    2 Oct 2014 | 1:03 am
    One of the central focuses of many companies is getting your brand name out there and boosting brand awareness. This comes in many and varied forms, from blog posts, to expert guides, to social media statuses. However, in the flurry to create and publish more and more brand content, it has felt at times that businesses are pushing quantity over quality and, as a result, are forgetting some of the basics of brand communications. In this post, I want to take you back to the fundamentals of all brand communications, your brand voice. In doing so I hope to help you to improve the quality of the…
  • Aspirational brands: Is magazine content the future for online retailers?

    Alexandra Johnson
    29 Sep 2014 | 1:51 am
    We’ve known for some time now that the hard-sell doesn’t really work online. So what strategies are brands in 2014 using to urge browsers to buy online? They’re using magazine content. What is magazine content? Well you can call it visual content marketing, editorial content, lookbook content or whatever you like. Essentially, it’s content that has an editorial look, and that presents features, information, advice and inspiration alongside products on-sale in an integrated fashion. The likes of Liberty, Harrods and other luxury brands and retailers have been embracing…
  • BrightonSEO 2014 Roundup

    Sam Gooch
    21 Sep 2014 | 1:20 pm
    BrightonSEO seemed to come back around particularly quickly this month, once again giving the SEOs at a good excuse to get together and go down to Brighton in force. I was lucky enough to attend the speakers’/sponsors’ meal at Smokeys with a group of well known faces, from the likes of Moz’s Matthew Brown, to International SEO guru Aleyda Solis, and not forgetting BrightonSEO’s organiser Kelvin Newman, to name just a few. Arriving at the dome the following morning to check on the stand, we did a quick scour to seek out the top conference swag – this year I’ll…
  • The Graze Box vs The Snack Delivery Industry – Who Wins?

    Katie Bennett
    16 Sep 2014 | 2:05 am
    I have to admit, I am a bit of a sucker for a free trial or a free gift so when hunger strikes, many of us are now reaching for good-for-you care packages. In this blog post, I want to find out what Graze is doing in terms their digital marketing compared to their competitors in the industry. The Snack Delivery Market Having done a bit of research, it seems that the UK market is failing short of that in the US. Typing ‘Snack boxes to your door’ there aren’t that many noticable snack delivery companies that appear in the SERPs. Of course, Graze stands out and is recognised as…
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    SEO 2.0

  • When Content is Tyrant – How to Break Free

    Tadeusz Szewczyk
    30 Oct 2014 | 9:35 am
    In my “Link is President” post I wondered aloud why people still applaud the monarchy and repeat what media moguls say without considering the meaning of it. I’d like to explain why in the specific case of content, the monarchy is a tyranny for most of us.   Content makes kings rich Myself, I love writing so that content creation is a breeze for me. Most business people are overwhelmed when faced with the top down demand to create content for the Internet kings though. What can we do about it? Content marketers are not the first to preach that “content is…
  • Are You a Poet, Artist, Designer, Content Creator or Bot?

    Tadeusz Szewczyk
    22 Oct 2014 | 6:33 am
    The technocratic term content signifies the lowest common denominator of writing, photography or graphic design. Whatever you put into an empty shell, it will be its content according to the broadest definition. Now that leading news agencies start using bots to create content you need to move the quality ladder up to make sure you stay in business and don’t get replaced by artificial stupidity.   Do you sound like a bot? Personally I’ve never “rebranded” myself as some kind of content marketer or content strategist. I dislike the connotations of both content and…
  • Content Promotion Hacks from Pirates of the Pacific

    Tadeusz Szewczyk
    21 Oct 2014 | 7:20 am
    This is a guest article by one of the foremost link builders from the Philippines, Venchito Tampon, with a few cosmetic changes by myself. When you’re doing content marketing for almost three years, you already know which content promotion strategies are effective for your brand and for your competitors. Otherwise it’s time for you to test which tactics have been working for brands in your space, and replicate those methods to your own advantage. In this post, I’d like to get the word out on three content promotion hacks for your content whether it’s already been published on your…
  • Explaining SEO to Mere Mortals with Common Words

    Tadeusz Szewczyk
    16 Oct 2014 | 6:52 am
    Recently I have published a post on my biggest mistakes of the last decade. One of them was sticking to the cryptic SEO acronym itself. Mere mortals still don’t know what SEO means let alone how it works. Why don’t we just use common words everybody can understand? Yes, there are some terms average people can fathom.   Keeping it simple You may know me already. I don’t talk about re-branding as some kind of marketing. Improving websites has always been more than marketing and sales. Selling things is just one goal of many possible. Of course people come up with things…
  • The Best Free Webfont for Readability

    Tadeusz Szewczyk
    24 Sep 2014 | 8:23 am
    OK, I admit it,  it took me a long time to test and find out (years actually) but finally I’ve found the best free webfont (or web font if you prefer that) for body text readability. Surprisingly it’s a free font called Didact Gothic. It has been designed by Daniel Johnson. The designer himself explains why it works so well: “Didact Gothic is a sans-serif font designed to present each letter in the form most often used in elementary classrooms. This makes it suitable for literacy efforts.”   Readability for small type on the Web You may wonder why I have chosen…
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    ReelSEO Video Marketing

  • Didn't See That Coming! THIS Surprise Tip Will Increase Video Sharing [Toby's Creator Tip #166]

    Carla Marshall
    30 Oct 2014 | 12:00 pm
    Do you want your viewers to share your videos across their social networking sites? Of course you do! In this week's Creator's Tip, we show you a very simple trick that will help encourage people to share your videos on Facebook, Twitter, Tumblr, Pinterest, and other social media.
  • Cat Videos on YouTube: 2 Million Uploads, 25 Billion Views

    Carla Marshall
    29 Oct 2014 | 3:59 pm
    You knew that cat videos basically ran the internet, right? But did you know that YouTube hosts around 2 million of them? And that those videos have received 24.6 billion views between them? Celebrate National Cat Day with some quick stats about our favorite content.
  • Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?

    Carla Marshall
    29 Oct 2014 | 1:17 pm
    Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity?
  • How-to Create Videos Around YouTube Tent-Pole Programming [#TubeTalk #47]

    Dane Golden
    29 Oct 2014 | 1:05 pm
    Creating video content around tent-pole events such as festive holidays, or big sporting occasions, is a very efficient way of maximizing your video marketing opportunities. But what is tent-pole programming, and how long before an event should you post your content?
  • It's Official: 50% of YouTube Traffic Now Comes from Mobile

    Carla Marshall
    28 Oct 2014 | 5:26 am
    YouTube CEO Susan Wojcicki has confirmed that 50% of traffic to the site now comes from mobile devices. More and more viewers are watching YouTube video content via their tablets and smartphones, and this trend has led to an increase in watch time on the site by 50% per year. Oh, and a new ad-free subscription service may be on the way.
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    360i Digital Agency Blog

  • Oreo Brings ‘Nomsters’ to Life in #OreoLab Halloween Campaign

    29 Oct 2014 | 11:56 am
    Inspired by some of the most feared monsters of Halloween lore, Oreo, in partnership with 360i, has been busy at work in its Oreo Laboratorium, performing experiments on Oreo cookies to create “nomsters.” Leading up to Halloween, Oreo will be bringing a new “nomster” to life each day this week and unleashing it on the world via social channels. Fans can follow Oreo on Facebook, Twitter and Instagram to view exclusive stop-motion videos of the experiments from the Laboratorium. Additionally, Oreo is asking fans to help “Name the Nomster” on Facebook and Twitter. The best name will…
  • Weekly Hot Jobs: Browse 360i’s Latest Openings

    28 Oct 2014 | 7:05 am
    Greetings, job-seekers. As our agency grows and evolves, we’re constantly on the hunt for top talent to help us create powerful campaigns on behalf of brands like Coca-Cola, Oreo, HBO, Toyota and more. (Browse our full client roster here.) Right now there are more than 40 open positions across our offices. If you embody passion, purpose and perseverance, and think you have what it takes to join a top 3 agency in the U.S. for two years running (per Ad Age), drop us a line and apply at the links below. Account Director (Los Angeles, CA) – We are looking for an Account Director with…
  • 4 Insights into Consumer Indecision & Choice Paralysis

    21 Oct 2014 | 12:47 pm
    Have you ever gone to a shoe store and been unsure which sneakers to buy? Have you ever debated with coworkers what you should eat for lunch? If so, you’ve experienced one of the most common and understudied phenomena impacting a consumer’s pathway to purchase: Choice Paralysis. 360i’s Insights & Planning team recently investigated choice paralysis by listening to organic social media conversations to explore why consumers experience this inability to choose, and how brands can best navigate this crucial barrier to purchase. While choice paralysis does not affect all brands or all…
  • Uncovering Global Twitter Trends Part II: India

    17 Oct 2014 | 8:08 am
    We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: India.” This whitepaper is the second of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2013 report that compared Twitter habits across the U.S. and U.K. This whitepaper explores the role of culture when it comes to how, where and with what purpose people in India engage on Twitter, and how their engagement compares to other markets. These findings can be used as an…
  • Influencer Spotlight: Catching Up with Ryan Fitzgibbon

    Joy Glass
    16 Oct 2014 | 12:23 pm
    Ryan Fitzgibbon is the creative trailblazer behind Hello Mr., a new-age print & digital magazine that’s redefining gay media culture for the millennial generation. Frustrated by the unending clichés and misrepresentations in gay lifestyle publications, Ryan launched a Kickstarter campaign aspiring for a more authentic, diverse portrayal. The project struck a chord with users, and his exploration of modern gay life is thriving through visual, written and digital submissions from around the world. We caught up with Ryan as part of 360i’s “Influencer Spotlight Series” to chat about…
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    SEO News & Tips

  • Top 10 Most Important SEO Tips for URL Optimization

    Marvin Russell
    17 Oct 2014 | 10:24 am
    For some, a URL is just a unique finger print that holds the unique location of a web page on the internet. To an SEO expert, it holds much more information than a web page’s location. Read More The post Top 10 Most Important SEO Tips for URL Optimization appeared first on .
  • How to Make Professional Videos on a $500 or $1,000 Budget

    Marvin Russell
    10 Oct 2014 | 6:53 am
    I would like to share everything I’ve learned in the last couple of years about shooting web videos. Let me start by saying that I am not an expert in video production in any way; however, being a successful digital marketer requires basic to advanced knowledge of video production Read More The post How to Make Professional Videos on a $500 or $1,000 Budget appeared first on .
  • How Agencies Should Properly Vet Freelancers on Elance

    Marvin Russell
    3 Oct 2014 | 5:09 pm
    For 10 years my agency has hired 100’s of people around the world, in 20+ different languages and 20+ different countries. We started using Elance a few years back, and it’s literally changed my core business methods. Read More The post How Agencies Should Properly Vet Freelancers on Elance appeared first on .
  • 20 Crazy Questions from 20 Crazy Clients

    Marvin Russell
    2 Oct 2014 | 2:46 pm
    I love my web design and SEO clients, even the crazy ones. You know who you are. I’m not trying to bite the hand that feeds me. I know if it weren’t for you I’d be out of a job,  but some of you ask the craziest questions.   Read More The post 20 Crazy Questions from 20 Crazy Clients appeared first on .
  • The 1 Thing that REALLY impresses Potential SEO Clients

    Marvin Russell
    17 Sep 2014 | 11:00 am
    I guarantee that you will close more SEO deals if you follow this super simple SEO sales meeting tip. Keep in mind, I have done this for over 10 years, and my agency has generated millions in SEO sales. Read More The post The 1 Thing that REALLY impresses Potential SEO Clients appeared first on .
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  • Is Your TITLE tag Properly Optimized?

    Jim Rudnick
    27 Oct 2014 | 8:22 am
    Okay, it”s title tag time again as the SEO world is generally looking at this factor – the #1 factor most of us agree – as the simplest and best way to gain some SEO ranking juice. As you may know for years we (the SEO world that is) preached that if you want to use a title tag longer than say 70 characters, you’d be indexed, but Google et al would only show the first 69/70 characters. End of story. Do that and you were fine. Except not so much for some of us…and yes, I did go to (not updated tho!) and read Darren’s testing on that and see…
  • My eBook is Out Soon!

    Jim Rudnick
    24 Oct 2014 | 8:02 am
    Link to this post!
  • Diving Deep Into the 2014 Local Search Ranking Factors Report

    Jim Rudnick
    20 Oct 2014 | 9:17 am
    We reported as you will know just last Friday on the release of the new 2014 Local Search Ranking Factors Report as developed and compiled by the highly regarded David Mihm of here…and today I thought I’d drill down somewhat on a couple of issues to think on. First – it appears that yes, Google has released it’s latest Pigeon 3.0 update to make us all pay much more attention to same and that too is covered in this Report as well…. More information on the Pigeon 3.0 report can be found with a simple google on it but here’s a couple of great links to…
  • Announcing the 2014 Local Search Ranking Factors Results!

    Jim Rudnick
    17 Oct 2014 | 7:30 am
    Once again, David Mihm and about 40 of the top Local Search SEO experts (yup, I’m one of them!) combined to survey, develop, collaborate and then publish the annual 2014 Local Search Ranking Factors survey – and its’ out and it’s right here at! Backstory is pretty easy….7 years ago, David Mihm and a few others worked on the survey by finding Local Search experts, asking them to “rank” what they thought were the topmost ranking factors to move your site up to the top in local search and it’s been a published gold mine of information for…
  • Our New eBook: Here’s How I Did It!

    Jim Rudnick
    13 Oct 2014 | 8:11 am
    It’s not often that one gets asked by a publisher to contribute to a book as an “expert” so when the call came in a few months back, I did my own due diligence to check on both the validity of the firm itself as well as vetting the “other experts” too. And  yes, I did spend some hours looking at many many online reputations for experts in fields that I know something about – as well as nothing about too. I’m still a bit amazed at how some of these admitted experts worked their magic…what I know about tv companies and lawyers and such is pretty…
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    IKROH SEO UK Blog | News & Tips

  • So Much Technology! But Less Is More…

    Ikroh SEO tm
    10 Oct 2014 | 6:45 am
    Here at Ikroh, we’ve discovered something very interesting. With so much technology about and available to use, the approach to web design seems to be the ‘less is more’ trend. The more you can do with so little seems to be the ‘in-thing’. It’s quite interesting watching different websites coming up with new and innovative ways to do so much more with so little opportunity. The aim is to not over do it, and to keep it classy and clean as much as possible. Although less is being incorporated into websites, much more is going into the features behind the site, making for stand out…
  • Strong Landscape Imagery

    Ikroh SEO tm
    18 Sep 2014 | 6:33 am
    Relaxing on a beautiful tropical beach, wondering through an exotic rainforest or just sitting on the edge of a magnificent canyon, these scenarios are one of a kind, which is why so many websites are cleverly implementing them as backgrounds. Everyone loves an interesting and unique background. A strong background can draw users in and encourage them to want to explore more about the image. Strong images such as a glorious beach or a luscious green forest are usually images that come as a standard background on a computer, so why not use them on a website? You can either use strong landscape…
  • Facebook – Lost & Found

    Ikroh SEO tm
    10 Sep 2014 | 6:32 am
    Many people see Facebook as the biggest social media networking site. People from all over the world use it to connect with their friends, check up on the latest trends and some simply use it to play games. However, more recently Facebook is being used to help connect lost relatives and friends from all over the world. According to recent reports, Facebook is the first tool people use to try and find their lost relatives. Thanks to Facebook’s search tool, you can look up any person in any country to see if they match any details given. Although this may seem a little bit creepy, it’s…
  • Website Storytelling

    Ikroh SEO tm
    15 Aug 2014 | 6:29 am
    Everyone loves a good book. Getting lost in a completely different world, learning about new things and identifying with characters we grow to love and hate- the secret of a good book is telling the reader a great story, which is why so many companies and websites are designing their website around the viewer, by storytelling. Content is still a strong tool within web design, but too much can leave the user searching through mountains of it trying to find what they’re after, which is why strong imagery is key. Although storytelling is important, it shouldn’t be in the format of an…
  • Kill Switch

    Ikroh SEO tm
    10 Aug 2014 | 6:26 am
    With the release of Apple’s renowned ‘kill switch’, phone thefts have rapidly dropped across several countries, whereas thefts of other brands such as Samsung who have not yet implemented the kill switch on their systems, have risen significantly. The concept of a kill switch is a comforting one to many, especially after several recent breach of security reports in the technology industry, with the heartbleed bug to name one of many. Apple’s kill switch is certainly a renowned step forward for the face of technology. Knowing you have the ability to control a device wherever its…
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    Home Based Business Resources

  • 5 Steps to More Effective Marketing Videos

    29 Oct 2014 | 3:24 am
    In the early part of the 20th century, American political scientist Harold Dwight Lasswell developed a model of communication that still is proving to be effective even when applied to electronic word-of-mouth (eWoM) advertising. Lasswell’s model has five components that are being analyzed against video eWoM marketing, and the results are that integrated storytelling, often with humor, is one of the most important parts of the equation. Therefore, as you create your marketing video, answer the five questions of the Lasswell model, and find places to add humor, emotion and other…
  • Copyblogger Kills Facebook, SEO Without Links, Build a Better Blog, Speedlink 44:2014

    26 Oct 2014 | 3:46 am
    Hi everyone, hope you all had a great and productive week! We´ve all learned that having a social media presence is a must, if we want to extend our outreach and increase our exposure, specially if one of our goals is not to really solely on one source of traffic. Facebook is one if those sites that we can´t live without, or so marketers and other influential people say. Well, to counter that a bit, Copyblogger (I´m guessing you know who these people are right?), have decided to nothing more than delete their Facebook account last week. Copyblogger has found more value…
  • 5 Tips for Creating Your Next Killer Infographic

    Megan Totka
    24 Oct 2014 | 4:27 am
    Infographics are among the most shareable content on the web. On their own, numbers can be pretty dull, and deciphering an informational report is too much like work. Who needs that? Breaking down complex information into visual medium makes info more digestible, easier to understand, and way more likely to go viral. Here are 5 tips to create killer infographics, along with some stunning examples. 1. Ideation or brainstorming The first task is to plan the content of the infographic. The information you share should be targeted to your audience. What are they interested in? How does this…
  • Twitter Timeline, IFTTT Twitter Triggers, Local Landing Pages, Speedlink 43:2014

    18 Oct 2014 | 4:12 pm
    Hi everyone, hope you all had a great and productive week! This week, Twitter official announced an experiment they are running which is to “put some tweets in your timeline from people you don´t follow”. Trevor O´brian explains that the idea behind these experiments is to make your Twitter experience simpler and more relevant to you. He further mentions in his blog post … One of our goals for experimentation is to continue improving your home timeline. After all, that’s the best way to keep up with everything happening in your world. Choosing who to…
  • 10 Great Alternatives to the Google Keyword Research Tool

    17 Oct 2014 | 10:37 am
    Keyword research is an important piece of the puzzle for anyone who conducts business online. Once an online business has decided on a target market and figured out who its main audience is, it needs to focus on getting targeted people onto its website. That’s when keyword research becomes crucial. Keywords, also known as search queries, are the terms entered by the users into their search engine of choice, to find things online. Hence, online businesses need to spend some time researching the keywords their target audience is most likely to use, as ranking high for these terms will…
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    Link Building Best Practices

  • Conquering Your Content Beasts [INFOGRAPHIC]

    Daniel Dannenberg
    30 Oct 2014 | 8:00 am
    Various forms of content like infographics, webinars, videos, white papers, etc. may come with various monstrous tasks when used in your content marketing plan. But, these beasts can be tamed. Content marketing is no easy task as it takes dedication to get it done right. With the following infographic, find out some particular problems that you may encounter with specific forms of content and how to overcome them.Embed This Infographic On Your Site:<a href=""><img title="Conquering Your…
  • 40+ Ecommerce Content Marketing Resources

    Kaila Strong
    28 Oct 2014 | 9:00 am
    Whether you’re B2B or B2C Ecommerce company, the fact remains content marketing is necessary for success online today. Your competitors are already taking advantage of what content marketing has to offer, so what are you waiting for?We’ve put together an extensive resource list of articles from the last 12 months which speak to content marketing’s impact in the Ecommerce world, best practices, tips, brands doing it well and lessons learned from those who aren’t. Learn from the industry’s best by reading these great articles and feel free to add your own finds to the comments…
  • The Weekly Measure: Penguin 3.0 & How to Convince Management to Invest in Content Marketing

    Glen Fisher
    24 Oct 2014 | 11:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.How…
  • Google Penguin 3.0 Update: What You Need to Know

    Kaila Strong
    24 Oct 2014 | 8:00 am
    Earlier this month Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at SMX East to expect the rollout of a Penguin refresh. Google confirmed to Search Engine Land that it updated its Penguin filter on Friday October 17th, 2014. This latest update is one of the most anticipated in history, with rumors of roll outs earlier this year and over the summer proving to be untrue.This is the sixth release of a Penguin aimed algorithm update the first dating back to April 24, 2012 and most recent Penguin 2.1 over a year ago on October 4, 2013. Those familiar with…
  • 6 Takeaways about the Future of Content Marketing

    Zack Jones
    23 Oct 2014 | 9:45 am
    We all know that content marketing has become of the cornerstone of all online marketing. In fact, according to Joe Pulizzi, CEO of Content Marketing Institute (CMI), 92% of the American businesses confirmed that they are engaging in some form of content marketing. But just because everyone is buying into this idea, it doesn’t mean you can’t improve your processes. In Brightcove’s recent Future of Content Marketing webinar, Joe Pullizi and Steve Rotter discuss what they think will happen in the upcoming years in the world of online content. I was able to attend one of the two live…
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    Clear Simple Marketing

  • A Simple Life Hack that Can Make ALL the Difference

    Heidi DeCoux
    16 Oct 2014 | 12:34 pm
    “…Having a schedule is very important and here’s why: Without a schedule that matches your desires and priorities, you are going to feel seriously stressed out, which leads to overeating, and you will never be “on top of things” enough to create the life you really desire. You end up feeling like things are spiraling […] The post A Simple Life Hack that Can Make ALL the Difference appeared first on Clear And Simple Marketing.
  • How I Read a Book a Week Despite Having a Crazy-Busy Schedule

    20 Jan 2014 | 7:49 am
    I’m in sunny San Diego at an incredibly fun Internet marketing conference.  The sunshine and sun dresses are making me not want to head home to the east coast tomorrow. One thing I am looking forward to though, is the plane ride home.  No I’m not crazy, we’ll maybe I am, but not because I […] The post How I Read a Book a Week Despite Having a Crazy-Busy Schedule appeared first on Clear And Simple Marketing.
  • The Best Way to Make Improvements to Your Life

    3 Dec 2013 | 8:01 am
    It is New Years Resolution time again.  I used to be one of the many who start the year off with big enthusiastic intentions, and then like most people, by the end of February I had all but given up. Then I discovered a new, much easier approach that ensured I would follow through on […] The post The Best Way to Make Improvements to Your Life appeared first on Clear And Simple Marketing.
  • One of The Coolest Things I’ve Ever Seen

    11 Sep 2013 | 5:51 am
    Before I tell you about the coolest thing I’ve ever seen, I’ll share with a little glimpse into the fun and wild six months I’ve had.   Here it goes… Went skydiving in Philly!  You can see the video of it here. Have spent over 100 hours in airplanes. Holy moly!  If you want a sore […] The post One of The Coolest Things I’ve Ever Seen appeared first on Clear And Simple Marketing.
  • Mastering Productivity: How to Be More Efficient With Your Time

    19 Jun 2013 | 6:03 am
    Time is special in a sense that it can not be recaptured once it has passed.  If it has passed it is gone, and our unknown remaining supply will only reduce further.  So we better make good our time and make it as productive as it can be. - Lodewijk van den Broek But what […] The post Mastering Productivity: How to Be More Efficient With Your Time appeared first on Clear And Simple Marketing.
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    The Brainchild Group - SEO & Social Media Agency

  • SEO Consultants in Los Angeles: How to Choose

    Aaron Schoenberger
    25 Oct 2014 | 2:35 pm
    So you're located in Los Angeles and want to hire an SEO consultant -- welcome to the club! As obtaining high rankings in search engines becomes more important by the day, more and more companies are realizing the need to bring on an experienced SEO consultant to guide them in the right direction.
  • Soteria Intelligence Launches Social Media Threat Monitoring Company

    The Brainchild Group
    25 Oct 2014 | 1:44 pm
    At a time when social media threats are spreading like wildfire, Soteria Intelligence has developed proprietary algorithms and methods for tracking and analyzing conversations on social networks with the goal of identifying potential social media threats before harm can be done.
  • Instagram Algorithm Update Aimed at Boosting User Activity

    Aaron Schoenberger
    12 Sep 2014 | 1:36 pm
    Since Instagram took the social media world by storm I've been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to decide the order of content appearing under specific hashtags. Within the past 24-48 hours I've noticed a big change in Instagram's algorithm and I'm pretty sure I know why.
  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
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    Single Grain Blog

  • The Step-by-Step Guide to Crafting Content for Conversions

    Single Grain Team
    28 Oct 2014 | 9:07 am
    How many times has this happened to you?  You spend hours creating a new video clip that you’re sure your website visitors will love.  But when you release it on your company’s blog, the reception is lukewarm at best.  A few people watch the video, but only a handful share it with others – and none of them go on to take action on the “free trial signup” prompt you included in your clip. What happened?  Although your video’s content might have been strong, there’s a good chance you didn’t create it with conversions in mind.  When you focus on conversions as the end…
  • 10 Tactical Tips for Writing Copy that Converts

    Single Grain Team
    20 Oct 2014 | 7:00 am
    Writing web copy might be one of the most deceptively difficult jobs out there.  After all, anybody can throw together the words and phrases needed to flesh out a call to action (CTA) or landing page.  But it takes a special combination of time, effort, practice and inspiration to deliver the kind of copy that drives conversions for your website. So if you’ve got a sneaking suspicion that the language used on your site could be contributing to low conversion rates, take a look at the following ten tactical tips for writing copy that converts.  Apply at least 2-3 of them to your website…
  • The Comprehensive Learning Library For Aspiring Online Marketers

    Single Grain Team
    14 Oct 2014 | 7:00 am
    So you want to be an internet marketer?  That’s great!  According to WebDAM, marketing teams will spend more than $135 billion on new digital marketing collateral in 2014, and by 2015, internet advertising will make up nearly 25% of the total ad market.  Whether you want to learn internet marketing to promote your website, to increase your chances of landing a modern marketing job or for any other reason, you’re in the right place! But while the materials and resources below will help you in your quest to learn internet marketing, one thing you must understand is that “online…
  • How to Create a Marketing Funnel

    Single Grain Team
    7 Oct 2014 | 7:00 am
    Let’s talk funnels.  Not the kind you use when cooking, or the kind that comes attached to a college beer bong.  Sales and marketing funnels – the kind you absolutely must get right if you want your business’s promotional processes to run as efficiently as possible. Basically, your marketing funnel is the process by which would-be customers move from first awareness of your brand to post-sale evangelism.  But since that’s a little vague, let’s define the idea further by looking at two examples: Norman Newbie owns a software company with ten salespeople and one product.  He’s…
  • How to Create Engaging Content for Your “Boring” Business

    Single Grain Team
    2 Oct 2014 | 7:00 am
    Say you’re a fashion retailer selling the latest styles online.  When it comes to creating materials for your content marketing campaigns, the possibilities are virtually endless.  You could put together colorful tutorials on how to wear new garments, interview well-known fashion experts, create videos commenting on recent trends or share images sent in by customers who are wearing your creations in the real world. But let’s say you sell cement trucks.  Maybe caulk guns.  Or maybe even caskets.  No matter how advanced your latest releases are, they’re never going to have the “sex…
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    Alameda Internet Marketing

  • SEO Ethics and Regulation: On SEMPO’s Search Congress and TopSEOs Ban

    Ross Taylor
    9 Oct 2014 | 6:14 pm
    Your local CPA, attorney, and heck even your local barber are required to operate under a code by some sort of oversight committee or association. Your SEO agency is not. Should there be some sort of committee to regulate web marketing agencies? One of the industries long running associations seems to think so. This week at Pubcon in Las Vegas, non-profit SEMPO is facilitating the first meeting of “Search Congress” to address this. They hope that with SEO agencies and groups to draft the North American Search Engine Marketing Code of Ethics. While they insist that they’re…
  • Google’s New Locally Focused Algorithm Change, Pigeon

    Ross Taylor
    30 Jul 2014 | 9:01 pm
    Google’s search algorithm, the program that helps it decide what to show you when you run a search, is updated often… and when I say often, I mean practically daily. Most of these changes can seem insignificant, and some are just Google experimenting with different ways to display results. Some of the changes can be pretty major, such as the algorithm change that focused on combatting web-spam, which was codenamed Penguin, or the update that focuses on content quality, Panda. This past week a new animal has entered the Google zoo with a fairly significant update, this time…
  • 5 Web Design Trends For Your Firm To Adopt A Winning Strategy

    Ross Taylor
    19 Jun 2014 | 12:00 am
    Several web design trends are flooding the Internet, and many companies hasten to adopt the new designs in an effort to remain relevant. The problem is that not every trendy design element serves a deeper purpose. Sure, you’ll get a very attractive website, but without planning for your business, you could end up with a beautiful dud. Here are some web design trends that could actually boost your online strategy. Before you put any of them into practice, be sure you’re aware of the potential drawbacks. Image source   More Rich Media/Less Text Rich content is always a great idea. If…
  • Social Media Management – Dos and Don’ts

    Ross Taylor
    17 Jun 2014 | 9:00 am
    Image source Social media management is a must for any small business with a social presence. Simply having a company page on popular networking sites isn’t enough – those profiles need to be managed if they are going to engage prospects, develop your brand, and keep customers satisfied. One viral comment is all that it takes to smear your good name! There are many advantages to letting a professional company handle your social networking accounts. For one, they can free up your time to focus on other areas of your business, which can save you money. Another boon is their experience and…
  • Why You Should Create Content for People, Not Search Engines

    Rob Walling
    11 Jun 2014 | 10:30 am
    Do you value your readers? Do you care about what THEY think and what problems THEY might have? Then why torture them with keyword stuffed headlines and hollow, over-optimized articles? “But it’s for SEO!”, – you might say. Let me ask you a question: How much value does an article bring to the table, when it is focused around keywords and not around a specific problem in your industry? The answer? Close to zero—because your visitor will bounce off your website after reading the first paragraph. Only robots care about content written for robots. Have you considered a content strategy…
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    SEO Copywriting

  • What Taught Me About First Email Impressions

    Heather Lloyd-Martin
    30 Oct 2014 | 3:30 am
    Did I just send an email with a major typo? I had one rule when I was on If I saw misspellings, typos or the wrong form of a word (like “they’re” when he meant to type “there,”) that person was no longer a candidate. Harsh? Yes. But here’s my theory. First impressions count. If a person can’t spend two minutes proofing their email, they weren’t overly invested in meeting me in the first place. I thought of my “Match rule” after receiving an email from a possible vendor. I was searching for solutions and had asked some…
  • Do you suck at marketing your own site?

    Heather Lloyd-Martin
    23 Oct 2014 | 3:30 am
    Does your marketing make you think “yuck?” You’re not alone… During client meetings, your smart marketing ideas fly around like popping popcorn. ::POP::  There’s another brilliant idea! Your clients’ files, marketing calendars and upcoming posts are organized, color-coded and scheduled. You are a marketing ninja when it comes to your clients. Your own site…not so much. It’s funny how we neglect our own sites. We know how to help our clients. We can instantly see new opportunities and break down exactly how to make the necessary changes. Yet,…
  • Tired of hearing “You’re too expensive?”

    Heather Lloyd-Martin
    16 Oct 2014 | 3:30 am
    Where are all the fat cat SEO writing clients? “We’d love to work with you, but your prices are just too far out of our budget. Everyone else we’ve talked to charges much less.” Yeah, that’s always a fun email to receive first thing in the morning. What’s your first reaction when you read something like this? Anger? Shock? Denial? Or do you just shrug, shut down your computer and feel depressed the rest of the day? Emails like this would grate on my psyche. I would put a lot of work into landing clients. I’d excitedly talk with the prospect on the…
  • Clients ignore your advice? Here’s what to do

    Heather Lloyd-Martin
    9 Oct 2014 | 3:30 am
    Feel like your clients are saying, “la la la la” while you’re giving them advice? After I read my client’s email, I had to hold myself back from beating my head against my laptop. “Heather, we agree with what you’re saying. But I think we’re going to go in a different direction and try something else first.” AAAARRRRRGGGGHHHHH! Whether you work in-house or freelance, you’ve probably had moments like this. You spent hours carefully crafting a strategy, web page or idea. You have reams of paperwork supporting your recommendations. And then the…
  • Want to DIY Your SEO? Here’s Your Reality Check

    Heather Lloyd-Martin
    2 Oct 2014 | 3:30 am
    Can you handle your SEO writing in-house? Yes…but… I walked away from the conversation shaking my head. “SEO services are too expensive. We can’t afford to hire someone.” “I’m smart. I should be able to figure this SEO stuff out myself.” “My team is top-notch. No, they don’t have any formal SEO training, but I’m sure they’ll get it. Maybe I’ll send them to a conference…” Stop it. Just. Stop. It. Why do I sound so frustrated? Because I’ve chatted with large and small companies that have all said…
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  • Google Shopping Feed: Are you Ready for the Christmas Peak?

    Chris Whyatt
    30 Oct 2014 | 8:33 am
    Google Shopping was originally known as Product Listing Ads (PLAs). This previous version of Google Shopping allowed you to advertise products on Google’s Search Results Pages (SERPs), but instead of just normal text ads, you were able to include actual pictures of your products too! A few months ago, Google decided to upgrade PLA to Google Shopping Feed. The platform still uses the same ads retailers love, but behind the scenes, a few things have changed. I’m going to walk you through the key changes made and discuss how you can benefit from them in the run up to Christmas. 1. Google…
  • 50 Completely Awesome Tips From Completely Email 2014

    Zoe-Lee Skelton
    27 Oct 2014 | 5:07 am
    This was the first time Receptional attended a Completely Email conference. Talks covered how to code emails for optimum performance across mobile screen resolutions, how recipient interactions (or lack of) can harm or improve your email SenderScore as well as the many things brands who carry out multinational email campaigns should look out for. Say no to ‘spray and pray’ by Becs Rivett Freelance Email Marketer What if I told you… @becskr was on stage now #completelyemail — Mike Ragan (@Mike_Ragan) October 24, 2014 1. SEEAT – stop emailing…
  • What your SEO Agency isn’t Telling you about the New Penguin Update

    James Newhouse
    3 Oct 2014 | 7:24 am
    We’ll show you the links that will get you penalised and how to survive the fall-out Gary Illyes, Google Webmaster Trends Analyst and Search Quality Engineer, this week announced during his talk at SMX East 2014, that a new Penguin Update would be run through Google’s algorithm sometime in the next week. We think it’s likely that a number of webmasters will be seeing large drops in traffic, as their rankings for money keywords take a hit. Having taken Google nearly a full year to create, the new version of Penguin is going to make webmaster’s lives “easier” according to Gary…
  • 6 Fundamental Features of High Converting Landing Pages

    Rob Newhouse
    3 Oct 2014 | 3:37 am
    The masses of traffic that you’re driving to your site are excellent, but if each individual is slipping through your site without converting, your marketing efforts are simply being wasted. By following these basic principles, you can make great landing pages that convert. The features of a high converting landing page can be broken down as follows. 1 – Headline 2 – Visual Content 3 – Benefits 5 – Call to Action 4 – Details (specificity) 6 – Testimonials Before designing anything, remember this is a marketing activity; as such it’s crucial to define your goal for the page.
  • 5 Easy Ways to Combine Link Building and PR for Enhanced Campaigns

    Gemma Harling
    26 Sep 2014 | 2:03 am
    If your PR strategies are stuck in the printed past, or you are worried about black hat link building, the solution may not be to avoid these things entirely, but to combine them. Over the years traditional PR has made way for online PR due to the advances and importance of all things digital, and this itself has become a hybrid of PR, digital marketing and advertising. This does not mean that PR should be discounted, it is still an important aspect of any company’s promotion and there are many tactics, derived from traditional PR, that perfectly compliment a digital marketing strategy,…
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    Ker Communications

  • Google’s Penguin 3.0 Update Finally Rolled Out

    Nick Ker
    18 Oct 2014 | 8:49 am
    If you have a site that has been hit by Google's Penguin Algorithm Update, you have been anxiously waiting for the refresh. And waiting, and waiting, and waiting... Google’s Penguin 3.0 Update Finally Rolled Out is from Ker Communications
  • Outdated SEO Ideas People STILL Believe

    Ker Communications
    18 Sep 2014 | 5:55 am
    SEO is a mystery to many people - mostly because of misinformation and old concepts that may have worked but don't do anything but harm a site's rankings. Outdated SEO Ideas People STILL Believe is from Ker Communications
  • Google Officially Drops Authorship from Search Results

    Ker Communications
    29 Aug 2014 | 10:51 am
    Google will no longer use author profiles to track who writes what content at all... Google Officially Drops Authorship from Search Results is from Ker Communications
  • Website Loading Speed and SEO

    Ker Communications
    27 Aug 2014 | 1:48 pm
    Speed matters. Google says so. But HOW does a site's page loading speed impact ranking in organic search? Website Loading Speed and SEO is from Ker Communications
  • About that Google Penguin update

    Ker Communications
    26 Aug 2014 | 12:24 pm
    One thing is certain: if you have any doubts about whether or not the links to your site could trigger the Penguin filter, now is the time to do a link audit... About that Google Penguin update is from Ker Communications
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  • Favorite Tools for an Organized Salesperson

    Amanda Marquez
    29 Oct 2014 | 8:00 am
    Throughout my time working with the Distilled team, leads and clients, I have picked up a few favorite tools that have saved me time, kept me on track, and organized my work life. I thought I would share a few with our community in the hope that some of these tools can help your sales team work more efficiently.  Photo credit: Mene Tekel, Flickr 1. Cirrus Insights for Gmail: If Salesforce and Gmail had a baby For quickly adding and updating leads in our Salesforce records, I use Cirrus Insight for Gmail. The Gmail plugin integrates Salesforce with my inbox and allows me to add new…
  • You’ve Won! An Interview on Running Competitions

    Harriet Cummings
    21 Oct 2014 | 7:00 am
    Competitions hold huge potential to engage an audience, and to do something fun and fresh with your brand. But many of us online marketers shy away from them, not knowing enough about how they work. Well, Iain Haywood is here to give us the low-down. Founder of The Competition Agency, Iain has bags of experience in running competitions for brands around the world. He’ll be talking in more detail about running competitions at SearchLove London, our two-day online marketing conference which is taking place in less than a week's time (October 27-28th). If you haven’t already…
  • Improving User Experience in PPC

    Anthony Coraggio
    15 Oct 2014 | 7:00 am
    A user's experience of a brand is a complex thing. At every point of the customer journey, they're forming an impression of what kind of company they're dealing with. Yet somehow online marketers tend to equate user experience (UX) with simply landing page design or conversion rate optimization (CRO), and forget about the other touch points.  Since advertising holds a weighty responsibility in forming a positive UX, it's important to look at the world of pay-per-click (PPC). In turn, we need to ask ourselves: how can we use PPC to create a great experience for our customers? Earning…
  • Workin’ 9 to 5? Songs to Get Productive

    Harriet Cummings
    10 Oct 2014 | 7:23 am
    A deadline looms. The clock is ticking. Yet it’s too loud in the office – your desk mate’s yakking on the phone, the coffee machine is whirring. So you relocate, ahhh... No actually, now it’s too quiet. Your mind is adrift. 5 minutes till deadline... Sound familiar? Sometimes the brain needs a little help to focus and music can be just the thing. While there’s a lot of research out there on music cognition, I thought it’d be fun to simply share some music suggestions for various work tasks, as brought to you by our brilliant SearchLove speakers. If blasting…
  • 6 Easy Ways to Improve User Experience Using Analytics Data

    Tom Capper
    8 Oct 2014 | 7:03 am
    User experience is important – little hitches in your site’s user experience could cost you conversions and repeat visitors, big ones could have your customers leaving to competitors in their droves. At the same time, finding problems and identifying opportunities can be hard and expensive, requiring extensive user testing and time-consuming A/B tests. However, that doesn’t mean there isn’t any low-hanging fruit in the data you already have. Read on for easy fixes to improve your site. 1 - 404 Errors You can easily check for internally linked 404 pages with a crawling…
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    The Outsourcing Blog

  • 5 Creative Ways to Get Your Business Noticed

    28 Oct 2014 | 7:07 am
    There is always an opportunity to get your name out there and attract new clients. For many business owners, creativity is more important than an advertising budget. They implement crazy and disruptive ideas that generate leads, positive social media mentions and brand awareness. Check out some surprising ways in which small business owners from around the world are promoting their companies and products. Branded Wall or Pavement [1] If you’re the owner of a brick and mortar business, here is a surprising way to make your name known and draw attention to your brand, directing customers…
  • Words of Wisdom Every Business Owner Should Know

    21 Oct 2014 | 12:14 am
    Every company has a soul made up of the principles a business owner values. People join certain companies because they know they will enjoy being a part of a certain culture. Read the 5 quotes that could help you gain new insights on entrepreneurship, creativity, work and success and help you create a company culture people will love.         Words of Wisdom Every Business Owner Should Know is a post from: RemoteWorkMate
  • The Interest Graph and the Content We Devour

    20 Oct 2014 | 8:56 am
    Marketers loved talking about social media marketing and what it can do for business growth. Social media marketing tools fast became widely used and building a social media presence is now part of every company’s communications plan. What is interesting is that although social media marketing is embraced by so many businesses around the World, only a few small business owners actually know how to use social media to drive sales or at least promote their name and message within their target market. Some small business owners are asking even to this day one of the oldest social media…
  • How to Overcome Your Fear of Accidentally Hiring Deadbeat Employees

    10 Oct 2014 | 7:19 am
    Have you ever been to a conference or workshop where an experienced HR professional answers the questions of start up founders? I’ve been to a few and it was shocking how every time 90% of the questions revolved around one thing: how do you get rid of an employee that doesn’t perform? People weren’t interested to find out how to screen candidates or put together a good offer. They wanted to know how to protect their company from a bad hire. Many business owners are scared that their first hire won’t be a successful one and they will get stuck with a deadbeat employee.
  • The Best 20 Clients for Your SEO Company

    5 Oct 2014 | 1:40 am
    Photo Credit: MoneyBlogNewz via Compfight It’s easy to start chasing small businesses as clients. Their need for attracting and retaining paying customers is obvious. The problem is that not all small business owners are open to talk about the SEO services you’re offering and they almost never want to pay for having their website optimised. If this situation rings a bell, the thing you might have missed is that most small businesses are cashing in just a few dollars from each of their customers. When that is the case, they don’t really see why SEO would be important for…
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    Web Savvy Marketing

  • Use WordPress to Create the Perfect Author Website Design

    Rebecca Gill
    13 Oct 2014 | 12:06 pm
    Over the last few months my friend Chris has been pushing me to create a WordPress theme that would support DIY author website design. I was a little hesitant about this idea because I already had other products I wanted to create in my head. Chris knew it was a good idea and he knew this was a niche that was underserved by WordPress, so he continued to bring it up in conversation. After a while he created the base design for a template and sent it over to me. I’ll be the first to admit, his design was not only really good, it was perfect for creating an author website design that was both…
  • Customize a WordPress Theme With Conductor and Make Beautiful Music With Your Website or Blog

    Rebecca Gill
    9 Oct 2014 | 5:42 am
    Would you like to customize a WordPress theme without having to contact a programmer or agency for assistance? Would you like to tweak the presentation of a blog page on your own and not have to search through CSS or PHP code? Yep, me too and we’re not alone. The WordPress community includes a lot of power users like you and me. We want to customize the layout and design of our website or blog, but we don’t want to rely on others for help. If you fall within this type of user group, the new Conductor plugin is for you. Well you and me and anyone else who wants to take back…
  • A Chat About eCommerce Plugins and Themes

    Rebecca Gill
    2 Oct 2014 | 5:20 pm
    Today I had the pleasure of joining Carrie Dils on her weekly podcast series Genesis Office Hours. Carrie invited me on to talk about the launch of our new WordPress eCommerce theme. We were joined by  Cory Miller, Justin Sainton, and Daniel Espinoza. The four of us represented the theme and plugin developers associated with our new Jessica theme. Carrie as kind enough to ask us on the show when she heard the new theme would be styled to run three different eCommerce plugins. That is kind of unheard of for WordPress and especially the Genesis Framework. At first she thought I was a bit crazy…
  • Introducing Jessica: A WordPress Store Theme With Lots of Options

    Rebecca Gill
    1 Oct 2014 | 5:33 pm
    We’re happy to announce the release of Jessica, a brand new WordPress store theme that was built for the Genesis Framework. Our theme is pretty, but don’t let her beauty mislead you. She is a very powerful theme that is full of great eCommerce options. Jessica is not only beautiful, it’s coded in HTML5 and supports schema. The theme comes with options to showcase coupons and freight specials, capture subscribers, and display sizing tables. It is mobile friendly so it will automatically adapt for tablets and smartphones. And best all, the home page is widget based so you have…
  • Introducing Derrick: A Training Website Theme

    Rebecca Gill
    30 Sep 2014 | 8:41 am
    We’re happy to announce the release of Derrick, a new WordPress LMS theme that was built for LearnDash and the Genesis Framework. Derrick was designed as a training website theme so it could support the creation of online courses and lessons. Our new Derrick theme is coded in HTML5, supports schema, and it is mobile responsive. It includes prebuilt styling for the LearnDash learning management system, iThemes Exchange, and WPAchievements. Derrick’s Feature Highlights Digital sales and download Membership management Course creation Lesson creation Call to actions with multiple icon options…
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    Point Blank SEO

  • Deeper Prospecting with Backlink Analysis

    Jon Cooper
    22 Oct 2014 | 7:28 pm
    If you’ve built links before, then you know about the inevitable brick wall that you hit once you’ve run out of link prospects. One of the two main ways of finding prospects, backlink analysis, yields some really low hanging fruit, because you’re finding pages that you already know are linking to the same / similar thing as you. But the well runs dry far too quickly. However, a spark lit in my head recently that completely changes how I look at this part of prospecting; not in a way of improving what I’m already doing, but instead, being able to do more of it. The Concept The reason…
  • Advanced eCommerce Link Building Guide

    Jon Cooper
    9 Sep 2014 | 9:00 am
    Have you ever been so excited about something that you’ve had to consistently discipline yourself to keep from ruining the surprise? Over the last 6+ months, I’ve been working on something specific to those who are building links for eCommerce websites, as I know the unique challenge these companies produce on the link building side of things. And it’s finally open to the world. The guide is now live to the general public right here: (limited to 500 total signups; registration will not be opened again in order to protect the longevity of…
  • Prioritize Link Opportunities in Excel

    Jon Cooper
    4 Aug 2014 | 12:59 am
    This is a simple walkthrough of a very actionable, helpful tip that will allow you to figure out which competitor link opportunities are most important. If you’ve ever used either the Clique Hunter from Majestic, or the Competitor Link Finder from Moz, then you know how useful those features are but how limiting their tools are. Essentially, we want to take that idea & apply it at a much larger scale. For those who haven’t used either, what we’re doing is trying to find the URLs & Domains that link to the highest number of unique competitors. So for example, if a certain page…
  • Scalable Link Building Campaigns, Processes & Workflow

    Jon Cooper
    29 Apr 2014 | 11:34 pm
    Before I get right into it, I want to do a short Q&A so you can better understand this post & its context. If you’d like, you can skip to the Table of Contents. What is this post about? This post is about how to conduct scalable link building campaigns from start to finish, and it outlines each of the individual processes & the workflow involved. Who is this for? This post is not targeted to the casual link builder. This is tailored to link building teams (2+ people), but it can also be helpful to those who spend at least 5 hours a week building links. Usually for those who are…
  • Why I Blog Less Frequently: I’m Scared

    Jon Cooper
    24 Mar 2014 | 2:24 pm
    I could be like a lot of other SEOs, saying how fearless I am and how I’m not scared of Google. I could blog about how a lot of greyer tactics & strategies are still alive more than ever, and show you evidence of them. I could even create a case study to show factual evidence of old fashioned, tactical link building (not necessarily grey/black hat) and its effectiveness. But the truth is, I’m scared. And paranoid. When you read news sites like Search Engine Land and Search Engine Roundtable and see penalties handed out left & right for things that seemed generally white hat just a…
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    SEER Interactive

  • RCS SEO: Measuring Success

    Emily Yetzer
    27 Oct 2014 | 9:46 am
    Traditionally SEO has been semi-formulaic; we know the factors that play a role in ranking. We analyze both our clients’ and their competitors’ backlinks, keyword profiles and keyword rankings, content and meta data to find opportunities and build strategies. To bolster competitive keyword rankings, we create content and prospect influencers to develop 3rd party content and links back to their site. And then we gauge our success when we check Google Analytics and everything goes up and to the right. Right? Success! Wrong. Just because you drive traffic to a site doesn’t mean you were…
  • Google Testing New Layout for Mobile Local Search Results

    Cori Shirk
    22 Oct 2014 | 8:35 am
    Google has made it pretty obvious that it’s prioritizing mobile user experience this year. Over the weekend, I noticed an update to local results on my phone:  Before:                                                                After:   The updated layout (pictured on the right) showcases a sleeker design and offers a much more seamless user experience. Note that organic search results are no longer visible without scrolling! When you click the name of the business, the listing info box expands and you’re able to scroll down to see the description,…
  • Client Meetings: Separating Fear From Reality

    Justin Roberts
    30 Sep 2014 | 7:00 am
    We’ve all been there. You wake up at 5am, take a hot shower, throw on your shiny shoes and your nicest button down, and head into the office as early as possible. Armed with nothing but a slide deck, you prepare yourself to face the inevitable: it’s the day of your first client meeting, and you’re as green as an A-lister at the Kid’s Choice Awards. Yikes. Now there are a thousand different variations of being “green”, and all of them come with their own fears and expectations when heading into a client meeting. While some fears are specific to the individual, there are just as…
  • Get Your Content On: Social Media Marketing with BuzzSumo
    24 Sep 2014 | 10:36 am
    There is only one thing that is more exciting than the new features in BuzzSumo, and that is applying them to your social media marketing efforts. In this post I will outline some new BuzzSumo features and share some practical ways you can use them. Just an intro for those of you who don’t know about BuzzSumo: it is a tool that allows you to identify top influencers and top content on a particular topic by social shares. This is super helpful for building prospect/outreach lists, identifying content that is shareable, and keeping an eye on the competition. You can see where you’re falling…
  • Mobile Ad Extensions Replacing Ad Copy

    Kyle Lambert
    12 Sep 2014 | 11:30 am
    If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions.  New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers.  About a year ago though, Google announced extensions are going to be factored directly into Ad Rank and will affect CPCs and positioning.  One can argue that extensions have always played a role, however. Ad Extensions > Higher CTR > Higher Quality Score But explicitly incorporating it as a factor is a…
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    Gain Higher Ground

  • How To Copy My 3 Source Passive Income System

    28 Oct 2014 | 3:43 am
    If you’ve been on my list over the last few months you may have noticed that I’ve been a bit quiet recently. In fact, a quick look inside my Aweber account tells me that the last email I sent was over 2 months ago (excluding automated autoresponder emails). What’s going on? Well so far 2014 has looked something like this for me: March: Put on a live 2 day seminar in London April: Started a 5 week road trip, driving 5,500 miles from Atlanta to San Francisco May: Decided to move from London to Cornwall June – October: Arrived in Cornwall, bought a new house, began…
  • Website Hacking – Are You A Sitting Duck? 6 Steps To Help Beat The Bad Guys…

    21 Jul 2014 | 6:57 am
    As we all know, hacking is a huge issue and as a website owner you are likely to fall into one of three categories: 1) You’ve been hacked in the past and know just how frustrating it can be 2) You have actually been hacked but you just don’t realize it yet 3) You are a little complacent with a “probably won’t happen to me” mindset I don’t know which of these apply to you but I’ll admit here that I’ve been in all 3 camps at various stages of my web business  Providing a complete guide on website security is well beyond the scope of this blog…
  • Stop: How Can This Be Done Faster & Easier?

    5 Jun 2014 | 4:26 am
    I’m not one for making outlandish predictions but in this post I’m going to make an exception. I predict that you suffer from the same trait that I do: The ability to take a simple idea and vastly overcomplicate it to the point that you never get it done. Even though I’ve successfully created, published and made money from over 10 online products, there are far more products, blog posts, emails, upsells and general promotions that have never seen the light of day because of my ability to overcomplicate things. It’s not good, it’s frustrating and also costs money!
  • The Problem Of Being “Unplugged”

    12 May 2014 | 4:21 am
    Last week I got back from an absolutely excellent four and a half week road trip across the USA. Since I started online in 2010 it was the longest time I have (almost) completely “unplugged” from business by taking an extended period of time off. This said, I did post Facebook photo updates on most days: The first thing to say is that I feel very fortunate to be able to do something like this and I don’t take it for granted. In the past it just wouldn’t have been possible to get my employer’s permission for such a trip and…
  • Lessons From My First Ever Live Event

    14 Mar 2014 | 6:27 am
    Even though I’ve spoken many times at other people’s live events, until last weekend I had never put on one of my own. As with doing anything for the first time there is a big learning curve to transcend. So in this post I’d like to share with you a few tips and pointers to consider if you are looking to put an event on yourself. Some are simple and some are more subtle but I hope all together they give you some good food for thought… 1. Define The Primary Goal Of Your Event In order to get the most from any product you create it’s essential to be very clear from the…
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    Builtvisible - A Creative Digital Agency

  • Visual Maths: A Brief History of Lighting in VFX

    Pete Wailes
    28 Oct 2014 | 4:00 am
    Light. From even before the moment a new-born baby opens its eyes, we’re surrounded by it. From the way the sun shines on a clear or cloudy day, to the difference between harsh and soft lights in the home, our brains have developed an uncanny ability to understand the way light falls on a scene in front of us, and understand what that says about the sources of light present. It’s no wonder then that the world of lighting in VFX is as much an art as it is a science. Striking the right balance between sources to create the right look, while balancing the need for accuracy against…
  • SVG Examples in Content Marketing

    Richard Baxter
    22 Oct 2014 | 3:00 am
    Content marketing is supposed to be about producing problem solving content for our customers. This should always be the case, but it’s competition that drives content marketing innovation forward. There’s competition with other brands, competition to win links, competition with other SEO’s in the same vertical and, competition to catch the attention of our users over and over again. It’s the competitive aspect of content marketing that forces evolution of the medium choices made in our content production. Technologies like webGL and SVG make it just that tiny bit more…
  • Visual Maths: A Brief History of CGI

    Pete Wailes
    20 Oct 2014 | 3:00 am
    The web is no longer a thing for HTML pages only. Nowadays, thanks to advances in technology and broadband speeds, people are doing ever more adventurous things in web content production. However, with WebGL getting ever more usable and impressive, we thought it’d be a good idea to take a step back and look at the history of computer generated things. We’re then going to take a look at the latest state of the art in WebGL using Three.js, and examining what’s actually going on when you use these kinds of tools, and what happens when you start fiddling with them. In this first…
  • The Messages Behind Messages

    Darren Kingman
    16 Oct 2014 | 2:03 am
    ‘Messages In The Deep’ is one of the most successful pieces of content I’ve ever had the pleasure to be a part of. As the resident outreach specialist, my part in the picture was clear – get links. However, being an outreach specialist doesn’t limit your involvement to after a project has launched. In fact, you might find yourself struggling if you’re not getting yourself involved right from the very beginning. People who do outreach are at the forefront of discovering and keeping tabs on the types of content that are getting traction. You need to understand the topics and…
  • Exciting webGL Examples in the Wild

    Richard Baxter
    12 Oct 2014 | 2:00 am
    Earlier this year I spoke at Mozcon. My topic, building your own interactive content and the importance of understanding how things on the web are built. At Builtvisible, we’re constantly evolving our in-house content development capabilities. We learn through sharing amazing examples with each other. Our policy is to always attempt to break down how something might have been constructed, or at the very least show an immense amount of respect to those that created the work in the first place. Some of the things we see on the web are amazing – they deserve so much respect for the…
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  • Technorati Top 100 Resurrected

    Mark Rushworth
    16 Oct 2014 | 6:30 am
    Over the past 10 years Technorati had compiled and maintained an excellent list of the top websites in the world.… The post Technorati Top 100 Resurrected appeared first on MR.SEO.
  • Harron Homes Tiverton/Windsor – New Build Experience

    Mark Rushworth
    18 Sep 2014 | 11:04 pm
    This post is going to be amended as we progress through buying our Tiverton/Windsor from Harron Homes. For the record… The post Harron Homes Tiverton/Windsor – New Build Experience appeared first on MR.SEO.
  • A day in the life of an SEO

    Mark Rushworth
    3 Sep 2014 | 6:22 am
    If you’re interested in what we do in the Digital Marketing team on a daily basis i thought i’d provide… The post A day in the life of an SEO appeared first on MR.SEO.
  • List of JQuery material design elements

    Mark Rushworth
    29 Jun 2014 | 9:59 am
    I predict that there’s going to be a rush on JQuery elements around the interactivity described in Google’s Material Design… The post List of JQuery material design elements appeared first on MR.SEO.
  • Get Android L features on your phone today

    Mark Rushworth
    28 Jun 2014 | 9:01 am
    Update: Added Heads Up, ART, Ring Tones There’s no doubt about it that Android L and Google’s new ‘Material Design’… The post Get Android L features on your phone today appeared first on MR.SEO.
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    SEO Eblog by SEO Advantage, Inc.

  • How to Link Build Part 1: Using Direct Outreach

    Ashley Grafton
    29 Oct 2014 | 5:00 am
    When link building, you cannot simply write good content and then sit back and wait for traffic to visit your website. Without promoting your content yourself, you are not likely to receive the kind of traffic you want or need for your business to thrive. Most people will tell you that harder to obtain links are more valuable to your content. Chances are if you’ve been creating content for a while and it seems like you’re getting no traffic, you’ve most likely failed to add outreach to your marketing plan. Rather than simply slap your new content on your established website, you need to…
  • 3 Ways to Get an Accurate Measurement of Your Website’s Search Engine Ranking

    Lance Buchanan
    24 Oct 2014 | 5:00 am
    The role of an SEO company is to improve the search engine visibility of their clients and drive more online traffic (and potential conversions) to their website. Although search engine results page (SERP) rankings aren’t the only measure of success, they are certainly an important indicator of positive growth. Here at SEO Advantage, one of the first things we do is provide our clients with a free report telling them how many people are searching for their business online. Of course, getting a rudimentary overview of how your website is performing in the search engines is something you can…
  • SEO-e Trivia Feature – The History of Google Analytics

    Ashley Grafton
    21 Oct 2014 | 7:21 am
    Welcome to SEO Advantage’s Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. When did Google Analytics launch? 2003 2005 2008 Answer: B Google Analytics is a tool that is used by businesses that market to the public. Typically, businesses use it to generate stats about the traffic to a given website and then measure these stats in terms of conversion and sales. In addition, Google Analytics features multiple dashboards that give users the option to produce custom reports. In order to keep up with the constantly changing business…
  • SEO Roundup: October 17, 2014

    Lance Buchanan
    17 Oct 2014 | 5:00 am
    It’s been a few weeks since our last roundup, and in that time we have learned that the old adage “the Internet never forgets” is becoming less and less true for our friends across the pond.  A sweeping set of internet privacy laws enacted by the European Union is forcing Google to remove certain requested content from Web, and according to the latest report, Facebook, and YouTube are among the top three sites to have content erased under the new policy. The controversial “Right To Be Forgotten” (RTBF) rule was introduced last May – however, Google just released…
  • When Link Building Goes Wrong: 8 Link Building Practices to Avoid

    Nathan Williams
    13 Oct 2014 | 7:13 am
    As the head of a business, you know it is important for your current and potential customers to be able to find you when they run an internet search. You also have heard of connecting the content on your website through link building; however, you’re not sure where to start. The most important part of link building is understanding what you can do and what you can’t do (without penalty). Knowing what NOT to do can sometimes be more helpful than knowing what you should do. Why is knowing what not to do more important? Making a mistake when you’re building links can result in a Google…
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    Commerce Kitchen

  • Wedgies, and 4 Other Things I Can’t Live Without Right Now

    Jen Martinez
    30 Oct 2014 | 2:17 pm
    Things have been changing here at Commerce Kitchen, and, consequently, my role has shifted as well. Like any lean, agile startup, we’ve been working on being more efficient. Getting there, however, has been a journey worthy of a fellowship carrying a shiny, precious little ring. That journey, however, has been greatly improved by the discovery of specific tools that are making my job – and my life – a hell of a lot easier and, quite frankly, more fun. These are a few of my favorite things: 1. Rapportive This #1 on my list because it’s #1 in my heart. I found out…
  • Giving Marketing and WordPress a New Why

    Leslie James
    28 Oct 2014 | 2:22 pm
    At Commerce Kitchen, we’ve been blessed to wear a lot of hats, and assemble a diverse team of talent — from brand strategists and social media managers to full stack developers and triple Magento-certified experts, we have them all. But as our business has grown and we’ve solicited feedback from our clients, vendors, and prospects, we’ve realized that we really have two distinct, but equally important, core competencies: custom software development, especially in the healthcare space, and marketing site development / inbound marketing management. To better support each…
  • Sales: It’s Got a Bad Reputation. Let’s Change It.

    Jen Martinez
    17 Oct 2014 | 1:13 pm
    Writer’s note: suggested music for this post is obviously Joan Jett. It’s time to talk about the “S” word. Indeed, I’m here to talk about that dirty, disgusting word that has such a bad reputation in our world today. SALES. When did “sales” become an unutterable word in our community? After a recent discussion that Tynan and I had with Jeremiah Fellows, the VP of Sales and Marketing from Aspenware, I decided to look more into this anti-”sales” phenomenon. It’s all in the family. Immediately, when I think of sales, I think of my…
  • From Chemistry to Digital Strategy: A Winding Road to Tech

    Leslie James
    16 Oct 2014 | 3:13 pm
    Last month we had the opportunity to meet hundreds of job seekers in the tech space at the Denver Startup Week job fair. From newly minted gSchool grads looking to land their first RoR development gig to seasoned product managers looking for a new opportunity to take a product to market, we met them all. Since then we’ve been following up with promising individuals to chat more, or at least let them know that we’re not hiring for their desired position now, but when that changes, we’ll be back in touch. The job seeking process: exciting, yet stressful. Filled with…
  • Mine is 6 Terrabytes. How Big is Yours?

    Russ Schissler
    9 Oct 2014 | 1:55 pm
    What exactly is Big Data anyway? According to the internet, Big Data is: Any collection of data sets so large and complex that it becomes difficult to process using traditional data processing applications. Any amount of data that’s too big to be handled by one computer. An easily scalable system of unstructured data with accompanying tools that can efficiently pull structured datasets. [Big Data is] what happened when the cost of storing information became less than the cost of making the decision to throw it away. [Big Data is] when the size of the data becomes part of the problem.
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    Blind Five Year Old

  • What I Learned In 2014

    AJ Kohn
    9 Oct 2014 | 3:41 pm
    (This is a highly personal post so if that isn’t your thing then you should move on.)  It’s not 2015 yet but I already know what I learned in 2014. I have Follicular Lymphoma. Here’s my story. Stomach Pain Last year I began to have some stomach issues. The first time it looked like it might have been food poisoning, which I blamed on Chobani. One minute I was fine and the next I was throwing up and had abdominal pain and bloating for the next 48 hours. I binge-watched action flicks until I was okay. Afterwards I felt a small twinge on my left hand side of my lower stomach.
  • Sitelinks Search Box

    AJ Kohn
    19 Sep 2014 | 10:06 am
    Google’s new sitelinks search box threatens to take your hard won branded traffic and hand it over to competitors unless you implement the specified markup. Here’s what’s happening and why you need to bump the sitelinks search box markup implementation to the top of your priorities. Sitelinks Search Box On September 5th Google announced the launch of an improved search box in sitelinks for branded queries. When users search for a company by name—for example, [Megadodo Publications] or [Dunder Mifflin]—they may actually be looking for something specific on that website.
  • Image Sitemap Indexation

    AJ Kohn
    9 Sep 2014 | 6:26 pm
    This post is a bit of penance for yours truly. Read on to make sure you don’t fall into this trap. Image Sitemap Indexation For many months I’d open Google Webmaster Tools and stare at poor indexation rates for images across a number of client accounts. Not just one or two but several clients with crappy image indexation rates. This didn’t make much sense to me since image traffic reported in Google Webmaster Tools was healthy. In addition, image traffic reported using Google Analytics filters was looking good too. Mind you the difference between image clicks reported in…
  • The Rich Snippets Algorithm

    AJ Kohn
    20 Aug 2014 | 7:17 am
    There’s been a tremendous amount of chatter recently about rich snippets vanishing from Google search results, whether it’s Amazon losing their review aggregate snippets or a wholesale reduction in video snippets. What we’re really talking about are changes to the rich snippets algorithm. That’s right, we need to go deeper. There’s an algorithm within the algorithm. Here’s what I know about the rich snippets algorithm based on observation and conjecture as well as statements from Google representatives. I’ll also sketch out some theories on how Google…
  • Twitter Analytics

    AJ Kohn
    11 Aug 2014 | 10:51 am
    What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened nearly a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But … I’m tired of waiting. Twitter Analytics Dashboard The dashboard provides a decent overview of activity over the last 28 days. The major statistics it provides are Impressions, Engagements and Engagement Rate for each tweet and the trend for those over time. That’s not too shabby but…
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    SEO Philippines| SEO Hacker Blog

  • How To Find The Best Sites For Guest Blogging

    Gary Dek
    27 Oct 2014 | 8:18 am
    Guest blogging has been very popular in recent years, as it offers bloggers endless benefits, such as the opportunity to build a positive reputation, get their brand in front of a new audience, earn hundreds or thousands of new loyal readers, and augment their SEO metrics. I don’t think I need to sell you on the advantages of guest blogging. Chances are, you’re already doing some version of it. However, sometimes it can be difficult to find high-quality guest blogging opportunities. And even when you do find worthy ones, your approach and outreach can make or break your chances of…
  • 20 Awesome Tools That Dramatically Increased SEO Hacker’s Productivity

    Pam Sallegue
    20 Oct 2014 | 8:57 pm
    Every month we produce reports to show clients our efforts, and how they generated something beneficial. Having many clients, one month is too short to do everything. In link building alone, the process is so tedious that we need more innovative people who will make this a non-boring feat that can be accomplished in less than a month. Same thing goes with other SEO Hacker departments. And although we have the best people, which is something that I’m really proud of, I still can’t deny the fact that we’re only humans; we grow tired sometimes, things tend to become boring…
  • How to Market Your App Enabled Accessory Website Through Social Media

    David Wright
    13 Oct 2014 | 8:45 pm
    Social media marketing is one of the profitable methods in online marketing nowadays. Aside from the fact that every social network has millions of users and subscribers, social media provides an easy way for brands to get in touch closely with their target customers or audience. For an app-enabled accessories website like Appcessories, you need to create a solid social media marketing strategy to help your brand stay ahead of the competition. Like any other tech websites, you will be targeting two types of audience: Groups of techy readers/visitors who would only need in-depth guides on…
  • How to Choose Between Link Building and Content Marketing

    Pam Sallegue
    7 Oct 2014 | 8:43 pm
    Torn between two strategies? I know how it feels to be so confused and frustrated about two things – you don’t know what’s right for you, you don’t know what’s worth spending your time, effort and money on, you don’t know what will work best. I may not know what your business is all about, I don’t know what your short and long term goals, but I know what you need. You need guidance, comparison, and a better explanation of your options. Just like when buying a mobile phone, you need someone who will explain to you about its specs, features, and how it…
  • How to Improve your Title Click-Through Rate by 730%

    29 Sep 2014 | 9:06 pm
    Headlines are important. They attract people to read the rest of your content. They make sure to engage your audience, providing you that user activity your website needs. They make sure your article gets shared around the web. Or do they? Then why does 89% of articles in the entire web get less than 100 shares? Over Population China is the single most populated country in the world. China governs over 1.3 billion people. Even so, they experience around 43,835 newborn babies every day. And you know what? We consider China as overpopulated. The internet has over 2.9 billion people in…
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    Hallam Internet

  • Apprentice YouTube Fail – 5 Things That Went Wrong

    Elliot Davies
    30 Oct 2014 | 4:21 am
    The Apprentice YouTube Challenge – What Went Wrong? If you’re unfamiliar, The Apprentice is a BBC show on which aspiring entrepreneurs compete to be the business partner of Lord Sugar, of Amstrad fame. Every week, two teams are pitted against each other. Both must undertake the same business task. The winning team survives to compete again, yet the members of the losing team are shouted at, and some of them are fired. Many of us at Hallam Internet are big fans. We paid special attention to this week’s episode, as the contestants were essentially challenged to do what we do.
  • How To Improve Your Email Open Rates

    Tom Whiley
    28 Oct 2014 | 9:21 am
    Your customer database is one of your most valuable assets and email marketing is a cost effective channel to keep in touch with your customers, as well measure responses and behaviour to new products or services. However many email campaigns fail because they have low open rates. Email open rates show how well you are engaging with your customers. Here are five solutions you can apply to improve the open rates for your email marketing campaigns. 1. Test your email before pushing that button Many email marketing service providers such as Mailchimp allow you to view and test your email before…
  • How to Set Up Site Search Tracking in Google Analytics

    Charlotte Tomlinson
    28 Oct 2014 | 1:54 am
    The site search function on your website can be a treasure trove of useful data about your visitors. Think about it: a user is on your homepage and they decide to type something into the search box – it’s most likely to be a product or piece of information that they really want, or have tried to find but can’t locate in your navigation. What could this information tell us about your visitors but also about your website? Google Analytics can track these searches, and also show what your users did after they searched: how many more pages they looked at, how much longer they stayed on…
  • Hallam Internet Achieves More Google AdWords Individual Qualifications

    Laura Hampton
    24 Oct 2014 | 8:57 am
    The team at digital marketing agency Hallam Internet are celebrating success in the Google AdWords exams this week after consultants Ben Wood, Sean Burton, Pete Keyworth and Elliott Kirk received their accreditations. The Google AdWords qualification relates to PPC (paid search advertising) expertise and requires that anyone wanting to retain the qualification retake the exam every 18 months to ensure their skills and knowledge are up to date. Ben, Sean, Pete and Elliott have all been AdWords accredited for some time and have all now renewed that qualification. Speaking of the achievement,…
  • What Google look for when ranking mobile results

    Jason Aiginitis
    23 Oct 2014 | 7:50 am
    More and more people are using their mobile devices to visit websites and buy products online. Most websites are already receiving more than 30-40% of their visits through mobile devices. Google is aware of this increase, which is why you should ensure that your digital marketing strategy takes mobile traffic into consideration.   Mobile friendly Google is now warning users on mobile devices about websites that are not mobile friendly. Through showing a crossed-out mobile icon, users are warned that the site they are about to visit has not been optimised with their needs in mind (see…
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    Online Marketing Blog

  • Conversion Optimization Strategy and its Importance in SEO

    George Abraham
    9 Oct 2014 | 12:10 am
    Conversion optimization is one of the terms that is often recently heard in the SEO arena and this is one area which makes a successful completion of your SEO campaign. Unlike other regular SEO activities, conversion optimization plays a key role in your overall SEO strategy and helps in improving the conversion rate of your website. A site with poor conversion optimization strategies cannot be expected to bring you huge online enquiries or leads. Before going deep into this subject, let me simply say what conversion optimization is and what its benefits are. Consider that you have a content…
  • SEO Specialist and Social Media Manager Among the Jobs with Highest Work-Life Balance

    George Abraham
    8 Oct 2014 | 6:25 am
    Maintaining a healthy work-life balance is one of the most difficult things in today’s competitive world. Most of the professionals are always tied up with their work at office and rarely gets enough time for personal life. In short majority of the professionals do not enjoy a healthy work-life balance, which indeed will pose serious problems to their personal life. If you are not able to maintain a healthy work-life balance, then your health will also suffer along with additional stress and mental pressure. At last there is a good news for online marketing professionals, especially the…
  • 10 Easy Methods to Improve Your Facebook Business Page

    George Abraham
    7 Oct 2014 | 4:27 am
    A Facebook Page is something that has become a mandatory thing for all those who likes to promote their business on the internet. As Facebook is the most popular social media website and have a huge audience base, creating a Facebook Page for your business can really be beneficial. There are a lot of business organizations who have made it big with Facebook business page and Facebook has a lot of advantages for those who are doing online marketing activities for their business. Facebook is widely regarded as the best online marketing platforms available and is something that can make your…
  • Using Conversion Tracking for Enhancing Your Adwords Campaign

    George Abraham
    6 Oct 2014 | 3:47 am
    Google Adwords is one of the most effective paid online marketing platform that is used to promote products and services in an aggressive manner on the internet. Google Adwords, the most popular pay-per-click (PPC) advertising platform is very much easy to use and has features and facilities that makes your online marketing and advertising activities looks more efficient. A lot of features are available with Google Adwords platform and with each passing days it is getting better and better. As of now, it is miles ahead of other digital advertising platform as the Adwords platform covers a…
  • New Panda Update Rolling Out by Google

    George Abraham
    2 Oct 2014 | 2:56 am
    In yet another major announcement by Google’s Pierre Far on Google Plus, they have informed that a new Google Panda update has been rolled out.  As per various sources, this is Google’s 27th Panda Update and is known as Panda 4.1. The new Panda 4.1 update is sure to make some waves in the overall all search engine results page which will result in some websites going down in the search results and some website crawling up in the SERPs. For those who have abide by Google’s algorithm policies, this update will not make any serious differences. The update was rolled out…
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    Practical SEO » Blog

  • The Art of Prospecting – Link, Mentions & People Prospecting Guide

    Zarko Zivkovic
    14 Oct 2014 | 2:47 am
    We are prospecting for links, prospecting for business opportunities, prospecting for people and next viral video. Most of our time online is spent prospecting for something. We use social media like Twitter and Google+, as well as professional prospecting tools […] The post The Art of Prospecting – Link, Mentions & People Prospecting Guide appeared first on Practical SEO.
  • Free SEO Tools You Probably Don\'t Know About (But Definitely Should)

    Zarko Zivkovic
    9 Oct 2014 | 2:49 am
    I think it’s safe to say that we as SEOs are addicted to SEO tools that in most cases make our lives easier. Looking at it from an objective point of view, some of them are crap, some of them […] The post Free SEO Tools You Probably Don\'t Know About (But Definitely Should) appeared first on Practical SEO.
  • The Essential Resource List for Startup SEO

    Zarko Zivkovic
    7 Oct 2014 | 7:49 am
    Every Startup has a lot on their plate, starting from funding, HR, product launches, and branding up to the little details that can annoy the hack out of you.  SEO is one of the things most of the startups juggle […] The post The Essential Resource List for Startup SEO appeared first on Practical SEO.
  • What does Google Hummingbird mean for SEO copywriting?

    Zarko Zivkovic
    17 Oct 2013 | 7:11 am
    Copify’s Martin Harrison looks at how you need to adapt your content in order to achieve those top page rankings in the wake of Google’s latest algorithm update, Hummingbird. What is Hummingbird? Hummingbird is an update to Google’s algorithm, the […] The post What does Google Hummingbird mean for SEO copywriting? appeared first on Practical SEO.
  • YouTube’s Unquestionable SEO Power For Video

    Zarko Zivkovic
    27 Jun 2013 | 9:13 am
    Following video is from Andy Havard. Andy Havard is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. Why YouTube? YouTube as a video host has a great deal of SEO power to give to users […] The post YouTube’s Unquestionable SEO Power For Video appeared first on Practical SEO.
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    Haden Interactive

  • Get Your Website Ready for the Holidays

    Rebecca Haden
    30 Oct 2014 | 9:58 am
    Is your website ready for holiday shoppers? Fortunately, it’s not too late to make changes if you need to. Different organizations approach the holidays with different goals, and have different business needs — and therefore different requirements for their websites.   If your product is in brick and mortar stores, you need to balance promotions to work toward maximum sell-through and maximum profitability. If you’re an e-commerce seller, it’s time to finalize your plans for the holiday season, but it’s not too late to increase traffic and conversions. If…
  • Twitter’s Reach

    Rebecca Haden
    29 Oct 2014 | 4:06 am
    Twitter has 284,000,000 regular users. While you or I might be satisfied with that number, Twitter’s investors are not. It’s only 5% growth over last quarter. Again, 5% may not be a bad level of growth for everyone, but the investors are not happy. “Twitter,” financial correspondents are writing, “is not Facebook.” Twitter has responded by pointing out that its reach exceeds its grasp. There may be a mere 284 million regular users who sign in at Twitter and tweet, but that doesn’t mean that’s all Twitter’s users. Consider these additional…
  • Trying Out SEOlytics

    Rebecca Haden
    28 Oct 2014 | 11:06 am
    I have to admit that I tried out SEOlytics because of the cute lizard that popped up in an ad while I was doing research on something else entirely. This was of course why they included a cute lizard in their ad. But the tool is not cute — it’s a pretty serious suite of tools for traditional linkbuilding efforts. By “traditional” I don’t mean fast, cheap, and spammy. SEOlytics lets you check your keyword rankings (take it with a grain of salt), identify good domains to ask for links from, and then track whether you received the links. Let’s back up for a…
  • Creating Meet the Team Pages

    Rebecca Haden
    27 Oct 2014 | 7:56 am
    The vast majority of consumers go online to find information about local companies even before they visit the company. “Meet the Team” pages can humanize your company and help people feel that they know you. There are lots of ways to approach this kind of page. The first thing to consider is who you plan to include on your team page. In many cases, you’ll include the partners but not the support staff or the doctors but not the nurses. If it’s complicated to update your staff page (or you know it won’t get done frequently), you might not want to include positions…
  • What’s the Forumula for Social Media Success?

    Gideon Haden
    24 Oct 2014 | 6:00 am
    There are countless experts out there who promise businesses the key to social media success with golden rules and ratios. Some folk stand by the Pareto-like 80-20 rule that says 80% of posts should be useful, meaningful information from other sources and 20% self-promotion. Still, others live by the 30-60-10 Golden Ratio that says 30% should be owned information, 60% meaningful information from other sources, and 10% self-promoting calls to action. Those are two of the most popular social media ratios, but there are plenty of others out there: 5-3-2, 5-5-5, 4-1-1, the Rule of Thirds. So,…
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    Oban Multilingual Search

  • The global digital marketing weekly: Thursday 23 October 2014

    Maureen Gleeson
    23 Oct 2014 | 7:06 am
    In this week’s roundup of major digital marketing news from around the world: the BBC plans to publish details of all 46 links removed from Google over ‘right to be forgotten’ concerns; a RUNet survey reveals Russian video habits; Econsultancy explains China’s search engine market; and Chinese tourists take second place in Canadian travel trends. Right to be forgotten links to be republished by BBC The BBC has announced its intention to publish a “continually updated” list of articles removed under Google’s controversial ‘right to be forgotten’ procedure. So far, the BBC is…
  • Oban Digital shortlisted as a finalist at UK Search Awards 2014

    Emily Brewer
    23 Oct 2014 | 1:38 am
    Oban Digital is proud to announce that we have been shortlisted as a finalist at this year’s UK Search Awards. Selected for the Innovation – Software award for our Think-Track product, the category recognises innovation in the development or use of a software tool or platform. Following three years of development, Oban Digital launched the world’s first browser-based, cognitive usability testing tool, Think-Track, to set a new standard in high performance user experience testing. Using Think-Track, brands can better measure the effectiveness of their website design and content, as well…
  • The global digital marketing weekly: Friday 17 October 2014

    Stephanie Woor
    17 Oct 2014 | 6:48 am
    In this week’s look at major digital marketing news from around the globe: insightful stats about Belarus, Kazakhstan and Ukraine and the influence of the Russian internet; stats about Smart TV use in Argentina; Costco Wholesale’s launch in China via the Tmall marketplace; the latest trends in cross-border ecommerce; and Russia’s reversal of a controversial three-year old daylight savings cut. Web trends in Belarus, Kazakhstan and Ukraine: stats An interesting study has been conducted by Gemius (as reported by Econsultancy) on internet penetration and use in Belarus, Kazakhstan and…
  • International search course in conjunction with Econsultancy

    Emily Brewer
    13 Oct 2014 | 4:05 am
    Oban Digital returns with a one day international digital marketing course in conjunction with Econsultancy on Friday 21st November, 2014. Designed for digital marketing professionals who want to develop or improve their skill-set in international search, the course will run through: Identifying markets and opportunities Learn how to vet online markets and expansion. Oban will guide you on what key factors you will need to assess for search market opportunities. International SEO and Multilingual PPC basics Understand the principles of effective localisation and the fundamental basics of…
  • Choosing the right Domain strategy for your site

    Emily Mace
    7 Oct 2014 | 2:58 am
    In the next blog in our series about expanding your business into new international markets we will cover how to decide which domain strategy is right for your business. If you’ve not yet read part one of this series about the options available to you as a business please read this here. Getting this phase of your business expansion right can save you time and money and help to ensure that you are able to get the best results as quickly as possible in your new market. The core element of this stage of your move into a new market is to ensure that you get your domain right from the…
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    Fresh Egg Blog

  • Bluetooth Beacons and the Future of Retail

    Ben Stevens
    20 Oct 2014 | 10:23 am
    As part of this year’s Brighton Digital Festival, the future of retail was discussed at an event hosted by Rakuten DC Storm. DC Storm, a company that specialises in data-driven marketing, made a number of exciting predictions based on recent or emerging digital breakthroughs in retail. These included:
  • Google testing mobile-friendly icons within search results, song lyrics within Bing, local search ranking factors and helpful tips from a Pinterest engineer

    Mark Longhurst
    17 Oct 2014 | 9:20 am
    Hello and welcome to Fresh Egg’s digital marketing news. In this edition, we talk about Google’s mobile-compatible icons in search results, Bing’s new feature of showing song lyrics within its search results, useful tips from a Pinterest engineer, and Moz’s new local search ranking factors for 2014. See more hints, tips and rumours at the bottom of our blog. 
  • I love AngularJS, you should too

    Ashley Hitchcock
    17 Oct 2014 | 8:55 am
    On a recent project for Fresh Egg was asked to build an SPA (Single Page Application) to provide users with local school and house price information from various web services and data points (the tool is embedded further down the page).
  • Presentations, Porn and Precipitation: The Measurefest 2014 Round-up

    Tom Brennan
    13 Oct 2014 | 10:00 am
    Measurefest 2014 introduction On Wednesday 8th October 2014 at 07:00 I travelled from sunny (lol!) Worthing town to an even sunnier (double lol!) London town, for the digital marketing conference known as Measurefest.
  • First Ever BrightonCRO Gets Off To a Great Start

    Susie Cox
    6 Oct 2014 | 6:34 am
    Last week saw the first ever BrightonCRO event, organised by Fresh Egg’s Digital Marketing Consultant, Duncan Heath, and Pete Taylor, Director of Optimisation at The Student Room.
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    State of Digital

  • Google’s Increasing Emphasis on Mobile

    Barry Adams
    30 Oct 2014 | 5:13 am
    Yesterday Google announced a new feature for Webmaster Tools: a Mobile Usability report that shows what you can improve on your site to optimise it for mobile users. In this report Google shows you exactly what it thinks is wrong with your site that prevents it from working perfectly on mobile devices. Things like setting the size of the viewport, your font size, how easy it is for users to tap your links, etc – they’re all checked and Google will let you know when things are sub-optimal. This latest feature follows on from a recent announcement that Google intends to actively…
  • How To Handle Complaints On Social Media

    Stephanie Frasco
    30 Oct 2014 | 3:56 am
    Social media users love to complain. Sometimes I think that the sole purpose of many is to complain. I have to admit, I too am guilty of throwing the negatives out there for the world to see in hopes that the company who “wronged” me will make things better. We all do it. As a business owner a complaint can sting. Luckily we can handle it publicly and change the way the customer feels about us. If you don’t know why you should respond, you should read this article that I wrote. First of all, we need to get into the psychology of those who are writing reviews and commenting…
  • Interview with Lisa Williams: Read. A lot.

    Bas van den Beld
    29 Oct 2014 | 3:00 am
    This summer we talked to several experts about education, to find out what their background was when it comes to education, where did they get their knowledge. Today we are giving you an ‘encore’ by talking to Lisa Williams, Digital marketing strategist, speaker and author. More about Lisa here. What type of education did you have? I went to Journalism School at the University of Oregon. Is your education related to what you do now? Yes. Writing, interviewing and communication skills are very important to the marketing toolbox, but it certainly wasn’t enough. How did you…
  • Win More Links to Your Content with Paid Social Promotion

    Laura Crimmons
    28 Oct 2014 | 3:10 am
    I’m going to be honest, I hate links. Before I worked in SEO I had never even thought about them and now a massive part of my time is taken up talking about them. In PR all I thought about was my audience (and customers) and I still take this approach in SEO, because if you reach your audience and genuinely engage with them then the links will come without you having to think about them. Just to be clear this is not another ‘If you build it they will come’ type post saying if you have good enough content people will find it themselves magically and link to it – because let’s face it…
  • How To Use Google Analytics New Benchmarking Reports

    Arianne Donoghue
    27 Oct 2014 | 3:59 am
    About a month ago, Google revived a much-missed tool within Google Analytics – the ability to view your data benchmarked against others in your vertical. For marketers who don’t have access to tools such as Hitwise, which is often beyond the scope of smaller budgets, these new reports are going to offer a wealth of information and insight about what you can do to take your marketing to the next level.   How Do I Get Them? Luckily, the Benchmarking reports are very easy to set up and chances are you might have already done what you needed to do to gain access. Log into GA and…
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    In Marketing We Trust

  • Which Digital Marketing Freak Are You?

    Kirsten Tanner
    30 Oct 2014 | 6:17 pm
    Ever wondered what your digital marketing career really says about you? Want to know what Halloween costume best suits your profession? Whether you’re a Brand Manager, SEO or PPC expert or even the Director we know what truly lies beneath, lurking, just waiting to come out and show its true self every Halloween. Which marketing freak are you out of these Halloween legends? Are you a vain vampire, money hungry werewolf, ancient mummy, a zombie that munches on the brains of pandas and penguins, a monster of the lake, Frankenstein’s monster AKA Frankenstein’s Hacker or the much feared…
  • Top 5 Social Media Stories 24th October 2014

    Blessilla Oguis
    24 Oct 2014 | 4:20 am
    1. How The New Google Penguin 3.0 can affect the ranking of your website? Why it Matters? This update released on October 17, 2014 may affect websites that have a poor backlink profile. Some website rankings may be demoted while those who have cleaned their website’s backlink profile will have their rankings restored or increased. This can be good news for some, and bad news for others, and outlines the importance of maintaining high quality backlinks and how important they are in getting traffic from Google Search Engine. Importance Level: 8/10   2. The Ups And Downs Of Automating…
  • Top 5 Social Media Stories 17th October 2014

    Blessilla Oguis
    17 Oct 2014 | 3:35 am
    1. Why Asking For Good Reviews Or Threatening Others From Writing Bad Reviews Will Cause More Harm Than Good Why it’s important? If you own a business that gets referrals online from review sites, you’ll find this enlightening. Businesses that have policies that involve threatening potential negative reviewers may face more problems, so it’s better not to have those policies at all. Rather than prevent negative reviewers from leaving bad reviews, it’s better to provide excellent service, and letting reviewers decide whether they would like to leave positive reviews of you or not. If,…
  • Junior Marketing {Star|Ace|Ninja} wanted for a Data/SEO/Digital Marketing Internship FTW

    16 Aug 2014 | 8:35 pm
    How about something else than a certificate in photocopying or coffee-making for a change? We got an awesome coffee place next door so we suppose that the only thing left to do is… Really Marketing Sh*t   Analytics, Conversion Optimisation and SEO professionals are some of the most sought after professionals in the market. This is your opportunity to  become such professional The lower the number, the more sought after, the more money…Credits   Audit, SEO/CRO analysis and strategy research,  Content Marketing, Web Analytics setup and full marketing campaigns are some…
  • Google Algo Update – Security is Now a Ranking Factor

    8 Aug 2014 | 12:14 am
    Google introduce https as a ranking factor Overnight, Google announced in a blog post an algorithm update with the potential to shape the future of the internet: Https security is now a ranking factor Google hopes the move will push developers of websites to implement technology that protects against hackers breaking into their websites and stealing sensitive information of users. The update is the next in line of a series of strengthening ranking factors including security to speed and responsive design. The introduction of new ranking factors suggests Google algorithms are now ready to…
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    » Blog

  • Penguin Recovery – How to Recover from Penguin 3.0

    Matt Haran
    24 Oct 2014 | 10:26 am
    Penguin Recovery – How to Recover from Penguin 3.0 was originally posted on the WebiMax SEO BlogAbout a week ago, Google rolled out their updated Penguin algorithm, Penguin 3.0, but it has been more than a year since they last launched their updated version. It is said that the Penguin 3.0 has affected about 1% of search queries. For those of you not aware, Penguin is an algorithm that identifies what Google considers to be “webspam.” In a sense, it acts as a penalty on any website taking part in spammy and unnatural SEO tactics both on and off the site. The end result of the…
  • What Will 2015 Hold for the SEO World?

    Chris Arter
    22 Oct 2014 | 7:31 am
    What Will 2015 Hold for the SEO World? was originally posted on the WebiMax SEO BlogCan you believe 2014 is almost over already? We’ve seen a lot of big things happen in SEO, and it appears that 2015 will be no different. What changes are on the horizon? Webimax’s Senior Content Writer, Chris Hardwick, sat down with Director of Project Management, Chris Surovick, to pick his brain for a few minutes about the future of digital marketing. Hardwick: It’s been an exciting year in SEO. What are some of the key highlights you found in 2014? Surovick: That’s a tough question…
  • Ken Wisnefski talks Google’s Custom Affinity Audiences with WebiMax’s Andrew Schetter

    Chris Arter
    10 Oct 2014 | 12:35 pm
    Ken Wisnefski talks Google’s Custom Affinity Audiences with WebiMax’s Andrew Schetter was originally posted on the WebiMax SEO Blog News broke Tuesday that Google had unveiled a new offering now known as Custom Affinity Audiences. To get to the bottom of what this means for the world of online business, WebiMax’s Director of Content Development, Andrew Schetter, sat down with Ken to gather his thoughts.   Schetter: Affinity and in-market audiences were rolled out by Google over the past two years, what impact do you think that has had for advertisers?   Wisnefski: This…
  • Has Panda 4.1 Affected Your Site?

    Kenneth Wisnefski
    1 Oct 2014 | 7:25 am
    Has Panda 4.1 Affected Your Site? was originally posted on the WebiMax SEO BlogIt’s been a week since Google’s Pierre Far announced the release of “a slow rollout of an improved Panda algorithm” so by now you might be feeling the bite if your site was relegated to the naughty list. Since many of our readers are not SEO people but instead are panicking business owners, CMO’s, and marketing specialists concerned over recent traffic drops, here’s a one-sentence (fragment) refresher:  Panda is the one that goes after low-quality, thin, and duplicate content. Like most Google…
  • How Do I Market My App?

    Kenneth Wisnefski
    26 Sep 2014 | 6:37 pm
    How Do I Market My App? was originally posted on the WebiMax SEO BlogDevelopers who are at the marketing stage of maximizing awareness for their products need to be familiar with app store optimization (ASO). Mobile device users typically resort to store searches first when looking for new apps of interest, and it should come as no surprise that 63 percent of new discoveries of mobile device applications are made through store browsing via keyword search. Store searches are the most important discovery route for finding apps. Marketers need to understand this, but they also need to understand…
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    Path Interactive

  • Digital Week in Review: Apple’s October 16th Event, Facebook’s Hyper Local Ads, and 1 in 3 Kids Have Tablets in UK

    Leigh Evenson
    10 Oct 2014 | 12:09 pm
    In this week’s Digital Week in Review: Apple is hosting a special event in Cupertino on October 16th, Facebook launches new hyper local ads, and 1 in 3 kids in the United Kingdom have tablets. Apple Event October 16 Apple is hosting an event on October 16th at Apple’s own Town Hall theater in Cupertino, its corporate headquarters.  The event will likely debut the company’s new iPads,  Macs, and public version of OS X Yosemite. This is the same venue that Apple revealed last year’s iPhone 5’s and 5c’s. However, its last event was not streamed, and this one will be, which…
  • Tips for SEO: 50 Action Items to Improve any SEO Strategy

    Katlynn Kish
    10 Oct 2014 | 9:46 am
    On October 8 and 9, 2014, a number of Path Interactive team members had the opportunity to attend our second annual C3 event in New York City. Not only did we get to network with various industry professionals and hear keynotes from some of the best minds in the business, we took away a great deal of tips for SEO – tips we can implement into our strategies on a daily basis. 50 Actionable Tips for SEO Don’t take yourself too seriously For brands: hire an agency with a good record Create content for every stage of the buyer’s journey Review your robots.txt file Put your brand name last in…
  • Digital Week in Review: Facebook Tweaks Algorithm, Microsoft’s Big Layoffs, The Good and Bad of Social Media Marketing Infographic

    Leigh Evenson
    19 Sep 2014 | 9:59 am
    In this week’s Digital Week in Review: Facebook tweaks its algorithm, Microsoft lays off thousands of employees, and The Good and Bad of Social Media Infographic. Facebook Tweaks Its Algorithm Facebook has made two changes to its News Feed algorithm with the hope of making the content that users see more timely. Users will now see posts related to trending topics ranked higher, and “liking” or “commenting” activity from users will be posted to your timeline more quickly. Posts that users did not scroll down far enough to see but got a lot of engagement will also start to be…
  • Digital Week in Review: Apple iPhone 6 and 6 Plus Available for Pre-Order, Facebook Reaches 1 Billion Videos Views Per Day, and The Evolution of Twitter

    Leigh Evenson
    12 Sep 2014 | 10:17 am
    In this week’s Digital Week in Review: The new Apple iPhone 6 and 6 Plus are available for pre-order, Facebook hits 1 billion videos views a day, and an Infographic on “The Story of Twitter”. Apple iPhone 6 and 6 Plus Now On Sale for Pre-Order The new Apple iPhone is now available for pre-order in countries such as the United States, France, Germany, Spain, Italy, and the UK. They are set to start shipping the new phones on September 19th. This is the first time Apple has offered two different sizes at once on a new model, so it will be interesting to see which model…
  • Digital Week in Review: New MotoX Phone, iCloud Improves Security Measures, and Twitter Makes Changes to User Interface

    Leigh Evenson
    5 Sep 2014 | 9:48 am
    In this week’s Digital Week in Review: The new MotoX phone to be released later this month, iCloud improves their security measures, and Twitter changes font and adds “Tweet To” button. New MotoX Release This Month The new and improved model of Motorola’s flagship MotoX smartphone is being released later this month.  The new version will come with a 5.2 inch display with full HD resolution, 423 ppi pixel density, Android 4.4.4. KitKat, Qualcomm Snapdragon 801 2.5 GHz, and Adreno GPU. The phone’s rear camera will be 13 megapixels and can capture 4K videos, has a 4x zoom…
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    SEOP Blog

  • Optimizing Landing Pages for Added Traffic

    SEOP Blog Team
    27 Oct 2014 | 8:00 am
    It's not often that we talk about landing pages in SEO as in pay-per-click (PPC) campaigns. But while it's true that optimizing content and creating great landing pages for PPC involve separate strategies given their separate goals (search engine ranking vs. conversion), it doesn't necessarily mean that you can't do both at the same time.
  • Is Your Business Ready for Mobile This Coming Holiday Season?

    SEOP Blog Team
    20 Oct 2014 | 8:00 am
    It won't be long before the holidays arrive. As more shoppers are expected to go online this coming season, you have to make sure your eCommerce website is ready to dominate search engine results and capture potential customers. Not only should you do this for desktop users, however. Mobile shopping will surely be at an all time high during the holiday season, making it a critical part of your SEO strategy.
  • Conducting an SEO Audit: Making Sure Your Local Homepage is in Tip-top Shape

    SEOP Blog Team
    13 Oct 2014 | 8:00 am
    Aside from being an essential means of keeping track of your local homepage's performance online, regular SEO audits ensure that your site effectively evolves with the search engines' ever-changing algorithms. Even if you're not fully familiar with SEO and would much rather leave a more thorough audit to professionals, you can still check and observe your homepage's performance by keeping tabs on a few items.
  • Increase Website Visibility with Schema Markup

    SEOP Blog Team
    6 Oct 2014 | 8:00 am
    Schema markup is one of the latest developments in SEO these days, and it’s probably going to be around for a long time. Although under-utilized, this new form of optimization is one of the most powerful ways to boost your website’s visibility on the search engine result pages (SERPs).
  • How to Incorporate SEO in Visual Marketing

    SEOP Blog Team
    29 Sep 2014 | 8:00 am
    In the world of social media, images and videos no longer serve as mere accessories to written content. Today, about a billion photos are uploaded and shared with little or no accompanying text. This poses a new challenge for SEO, which has long relied on the written word. With visual content dominating the digital landscape, marketers must change the way they practice SEO in order to leverage the power of images while still incorporating keywords to improve online brand presence.
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    Digital Marketing Blog

  • A Smattering of SEO News: 10/30/14

    Brian Rubin
    30 Oct 2014 | 10:51 am
    With what a hectic and volatile month October has been, it’s a surprise there hasn’t been an algorithm update over the last week! Regardless, we have some good tidbits today to cap up the month. Let’s hope November is a bit more stable. Now let’s get to it. Google News: Mobile Usability Tracking Comes To Webmaster Tools – The folks at Google have announced a new tool in their ongoing campaign to make mobile sites easier to implement and diagnose. Their new Mobile Usability tool in Webmaster Tools tells webmasters and site owners how many pages have certain…
  • Client Infographic: Door Store America

    Anne Brady
    27 Oct 2014 | 4:29 pm
    It’s almost Halloween, so it’s time for a special infographic from Door Store America about the Winchester Mystery House! Have you ever heard about Sarah Winchester, the heiress to $20,000,000 of the Winchester Repeating Arms Company? Get ready to learn all the creepy facts about the house and why its construction could never be finished! Get all the chilling details about Sarah’s deteriorating mental state, and about her haunting, from the infographic! The post Client Infographic: Door Store America appeared first on Digital Marketing Blog.
  • A Smorgasbord of Social Media: 10/27/14

    Patrick Frawley
    27 Oct 2014 | 9:19 am
    Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We missed last week, but there are some really interesting changes and updates that we want to catch you up on!   Facebook: Security Tips For Small Business Pages In the spirit of National Cyber Security Awareness Month, Facebook released an infographic earlier this week that offered small business pages some useful security tips. Some of the tips include making sure each page manager is assigned a correct role for what their job requires, enabling Login Approvals that require you to enter a…
  • A Smattering of SEO News: 10/24/14

    Brian Rubin
    24 Oct 2014 | 9:08 am
    Howdy folks, and welcome to another Smattering! October is rolling along like a juggernaut for SEO news, and this week is no exception! We experienced not only one, but TWO algorithm updates within the last week. Read on to check it out. Google News: Penguin 3.0 Released – Google has released the first update to the Penguin algorithm in over a year. Last Friday, Google confirmed that their update — which should affect around 1% of queries, they say — has gone live. Many webmasters are noticing significant changes in their rankings, both good and bad. Google is calling this…
  • A Smattering of SEO News: 10/16/14

    Brian Rubin
    16 Oct 2014 | 11:17 am
    Hey folks, welcome to another week of SEO news! It’s a slightly quiet week this time around, but it’s an interesting one nonetheless, so let’s get to it! Google News: Google: Amazon Is Our Biggest Search Rival – A speech given in Berlin given by Google’s Eric Schmidt admitted that it’s neither Bing nor Yahoo that pose the biggest threat to their search dominance, but rather Amazon. Schmidt went on to say that while most folks don’t think of Amazon as search, many people default to it now when search for products to buy, or want to find reviews that focus…
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    Tone Agency

  • 5 Things About Blogging That Your Boss Needs to Know

    15 Oct 2014 | 2:38 am
    Blogging is still in its relative infancy. If we go back just ten years, your average customer wouldn’t have even heard of blogging. That is no longer the case. The marketing world is moving on quickly in the face of an entirely new (and arguably more effective) form of advertising – content marketing – which focuses on education and information rather than the hard sell. At the centre of that storm is blogging. You may already appreciate just how valuable blogging can be for lead generation and sales, but what if you need to put together a cogent argument to get the go-ahead…
  • 6 Crucial Lead Generation Techniques for Guaranteed Online Success

    Adam Veitch
    25 Sep 2014 | 3:45 am
    1. Your Website – Become laser-focused on your customers One thing that spending hours each day on the internet has taught us is that most websites are not designed to generate leads – or at the very least they’re designed to do so poorly. Websites littered with jargon, complicated navigation, and a with focus on self promotion can be found in abundance and it is these features among others which contribute toward an experience that’s passive and unhelpful. In an article discussing the ten commandments of an awesome lead-generating website, Sherice Jacob of…
  • Tone on location in Cambodia with CCF [Video]

    28 Aug 2014 | 3:09 am
    A few of the Tone team are currently on location with a client in Cambodia.   With previous work under our belt for global non-profits including The Salvation Army we were delighted to be selected as the agency partner for Cambodian Children’s Fund for a forthcoming project.   The task at hand (due for completion December 14′ / January 15′) is the development of a new brand and innovative web presence which more accurately represents the impact the charity has on the ground. You can find out more about the CCF cause here and the new brand and website will launch in…
  • Top Tips for Marketers Using GIFs on Twitter

    Anthony Mcloughlin
    24 Jul 2014 | 5:51 am
    Since floating on the New York stock market late last year, Twitter have been busy rolling out new features and layout improvements. Most recently, Twitter Support announced (ironically, in the form of a GIF, pronounced “JIF”) that users can now share and view animated GIFs on, iOS and Android! Starting today, you can share and view animated GIFs on, Android and iPhone. — Twitter Support (@Support) June 18, 2014 Not only is this good news for everyday Twitter users who like a good ‘LOL’, but it’s also…
  • Productivity Case Study – How I Literally Made More Hours In the Day – 10% More!

    Adam Veitch
    6 Jul 2014 | 2:16 am
    As a Project Manager, I spend the majority of my time organising others and ensuring that everyone else’s day runs smoothly. However, until only recently, this came at a price – the time spent organising others often left my own schedules in pieces. Strangely, the catalyst for fixing the error of my ways came via a compliment during my personal performance review meeting with a superior here at Tone who, as it happens, regularly pushes out time management hacks himself. The conversation went something like this: Now, I bet you’re thinking, “how can you see an error in…
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    WebpageFX Blog

  • When Does Your Business Need Multiple Websites?

    Dan Wilhelm
    29 Oct 2014 | 5:30 am
    Spoiler alert: you’re about to read 1,000 words on this question only to reach the phrase “it depends on your specific circumstances.” Now that the cat is out of the bag, let’s get down to it. There are a number of reasons for and against the multiple websites option, so the only reasonable way to do this is to examine both points of view. We’ll regroup again at the end to try to make sense of it all. Arguments For Multiple Websites Multiple websites have a lot of potential when it comes to doing creative – or just plan necessary – things for your business. Here are the top…
  • Google AdWords vs. Bing Ads: Which is Right for Your Business?

    Pamela Bensin
    27 Oct 2014 | 5:30 am
    If your business is on the web, you’ve probably heard of pay-per-click (PPC) ads. Perhaps you have even tried them out. But whether you already use them or are just now looking into PPC, one important question may be on your mind: is one PPC ad provider better than the other? For those of you who are new to the pay-per-click scene, the concept is that an advertiser chooses keywords that he or she believes are the most relevant to what they offer online. The ad is then eligible to show up in a variety of ad spaces when those keywords are searched. Where the ad shows up in comparison to…
  • SEO for Beginners: Our SEO Tutorial for 2014 and Beyond

    Dan Shaffer
    23 Oct 2014 | 5:30 am
    As an Internet marketer, I often find it amazing that people use search engines several times a day without the knowledge that the results are constantly being evaluated and ranked by their quality. The results, they just… happen. Those .25 seconds it takes for Google to show you something useful rely on years of data collection, quality control, and extremely hard work from the creators of the resulting websites. Search engine optimization is the task of understanding that process and applying it to the content you create. I’ve created this SEO tutorial with two goals: one, to…
  • The 5 Step Process for Infographic Fame and Glory

    Savannah Flynn
    21 Oct 2014 | 6:15 am
    Infographics are an essential content marketing and data-visualization tool. Graphics made up of visually compelling elements and scintillating data – what’s not to love? As a society made up of visual learners, it’s no wonder that infographics quickly found a place in the online marketing hall of fame. However, that doesn’t mean that every infographic ever created has been a home run — quite the opposite, actually. While this content marketing strategy might not be a fit for every business, it isn’t limited to certain industries, either.  With the amount of infographics on…
  • Case Studies: The Power of Long-Form Content

    Alicia Lawrence
    20 Oct 2014 | 7:32 am
    How are you allocating your 2015 marketing budget? There’s a lot of marketing tactics vying for your money from billboards to television to SEO. The possibilities and combinations are endless, especially with the web. However, companies have significantly increased their budgets in one particular area: content marketing. Here at WebpageFX, we have seen tremendous results for clients using our content services, especially long-form content. Today we are going to explore a few case studies surrounding how long-form content impacts search rankings, traffic, and conversions. Read on to learn…
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    Search Engine News, SEO , SEM, SMM and Backlinks I

  • Google Launched New Meta Tag “nositelinkssearchbox”

    Pavan Rai
    27 Oct 2014 | 9:37 pm
    Google announced the new Sitelinks Search box. It basically enables you to control how the search box within Google’s search results sitelinks works with your site, that is, if you have a search box come up. <meta name=”google” content=”nositelinkssearchbox”> Using this will tell Google not to show a sitelinks search box when your site appears in the search results. The sitelinks search box will be disabled as part of the normal Googlebot crawling and processing of the page, which can take a few weeks depending on the site and other factors.
  • Penguin 3.0: Recovery Methods

    Pavan Rai
    27 Oct 2014 | 3:07 am
    Penguin 3.0: Recovery Methods Google told us it wasn’t done. But it was partially done because the fluctuations stopped then. It is definitely still rolling. Some sites are popping in and out of first page on long tail keywords since Tuesday in the niche I monitor. Anyone else seeing big movements in the long tail keyword part of their serps? We noticed an increase of traffic that started Friday evening. All of the tools we use showed promising signs: SEMrush Keywords Ranking Webmaster Tool Search Queries See the percent change in the average position column – significant for a…
  • Google Penguin 3.0 Winners and Losers

    Pavan Rai
    20 Oct 2014 | 10:19 pm
    After Google Penguin 3.0 update from the first analysis of SearchMetrics which one is winners and losers. Google Penguin 3.0 Winners: Google Penguin 3.0 Losers:
  • Google Confirmed Penguin 3.0 Update On Friday

    Pavan Rai
    20 Oct 2014 | 2:24 am
      Google confirmed Penguin 3.0 update on Friday they have done a Penguin update. Penguin 3.0 is an update of the algorithm – not a refresh of the data set – which means that the quality metrics feeding into Penguin have changed, along with the thresholds required to avoid it. Early reports came from webmasters and SEOs in various online forums and social media. The SEO industry chatter is at an all time high and it all leads to Penguin 3.0 being released. This is the sixth release of Penguin. Google itself hasn’t given it a number, but we’re calling it Penguin 3.0 because…
  • Google Pirate Update 2014 To Fight Piracy

    Pavan Rai
    17 Oct 2014 | 9:36 pm
    Google announced the new Pirate Update — call it Pirate Update 2 — will come out next week, along with new ad and editorial formats it says may help stem piracy. The Pirate Update — similar to other updates like Panda or Penguin — works like a filter. Google processes all the sites it knows about through the Pirate filter. If it catches any deemed to be in violation, those receive a downgrade. Anyone caught by this filter is then stuck with a downgrade until the next time it is run, when, presumably if they’ve received fewer or no complaints, they might get back in Google’s good…
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    Ethical SEO Consulting

  • Apple Introduces Maps Connect: Manage Your Listing

    Casey Meraz
    21 Oct 2014 | 8:23 pm
    Today Apple came out with some really cool news that will put some people’s frustrations with Apple maps aside. If you have ever had to try to get a new business listed on Apple Maps you may have previously had to jump through some hoops and then hurry up and wait until you showed up. The good news is that for those who want to get listed on Apple Maps, your journey has gotten a lot less painful. Today Apple introduced Map Connect a self service business listing portal. According to an article from Search Engine Land “The service is free and the listings (or corrected listings)…
  • Yext Duplicate Suppression Analysis

    Casey Meraz
    13 Oct 2014 | 7:29 am
    In the local SEO game having consistent, accurate, and singular citations is essential to the success of your local SEO campaign. Removing duplicate citations has always been a problem in the local SEO realm. It’s such a large problem that will hurt your local SEO campaign that I even wrote a 6,000+ word article on how to find and remove these tricky listings. A few months ago Yext announced their newest service offering, a duplicate suppression service. In this blog post I will tell you a little bit about how this service works, what issues it solves, and if it’s a good deal or…
  • What to Know About HTTPs Protocol for SEO

    Frank Scharnell
    6 Oct 2014 | 6:40 am
    On August 6th, 2014  Google announced that HTTPs Protocol  is going to be used as a ranking signal. While this is a reason to pay attention to securing your website, it’s a small ranking signal only affecting fewer than 1% of search queries globally. So, don’t make this transition strictly for better rankings. You’ll likely be disappointed with the results. If you make this move, it should be because you are committed to securing you site’s content and your visitor’s privacy. The slight ranking boost is an incentive from Google to prevent security breaches.
  • The End of Google Authorship: The Pros and Cons

    Frank Scharnell
    2 Oct 2014 | 8:20 am
    A three year implementation of Google Authorship came to an end In late August of this year. If you’re confused about what authorship was and why it mattered, the previous link is a great place to start. Below, our team of SEOers have have shared their thoughts on the end of authorship, what it means for those who have invested in it over the past three years, and what webmasters should focus on as they move forward. Enjoy! Matt Green Responds: There really are no pros to this move, particularly for those who have invested heavily in getting Google Authorship (rel=author) set-up on both…
  • Most Notable Penalties Delivered by Google

    Frank Scharnell
    27 Aug 2014 | 10:17 am
    Google’s update names: Panda, Penguin, Venice and Pigeon. Thanks to Guillaume Bouchard and his 2012 post about How Google names is updates and products we know the origin of Google’s naming of their updates. Though the names may not be intimidating, the results of the penalties and guideline violations can be. We have worked with many clients to help navigate through the process to get back in Google’s graces, but they can take a serious toll on a business. Below I outlined a few of the most notable penalties that have been delivered over the years. Revenue Loss Two of…
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    SEO Training

  • Google Penalty Recovery

    Ian Wortley
    8 Oct 2014 | 5:57 am
    What do you do when your Google organic traffic drops overnight? This story is a real world example of a drop and subsequent recovery. The site, a main Stihl Dealer in Ireland, had been doing reasonably well for the previous year. There had been no changes to the coding of the site in well over Read MoreThe post Google Penalty Recovery appeared first on SEO Training.
  • How often should I update my website content?

    Ian Wortley
    28 Jul 2014 | 5:26 am
    I have yet to do any SEO training with anybody without this question being asked. As with most things SEO, there is not a clear cut answer of “you must update every x days / hours”. This article will help you understand what is needed for your website. I’ve divided it into two sections, one for Read MoreThe post How often should I update my website content? appeared first on SEO Training.
  • SEO Job – Dublin

    Ian Wortley
    4 Dec 2013 | 1:43 pm
    Update: Position filled One of my clients is creating a brand new position for a bright SEO / online marketeer. Based in west Dublin, they are a great company to work for and you’re going to love the three day surprise! There is plenty of scope to develop this SEO job into a really pivotal Read MoreThe post SEO Job – Dublin appeared first on SEO Training.
  • Should I outsource or hire?

    Ian Wortley
    11 Nov 2013 | 5:54 am
    If you’re serious about getting ahead of the competition online then you are going to have to address the decision to outsource or hire staff for search engine optimisation and online marketing at some point. This post gives unbiased advice on outsourcing or hiring SEO staff. I am an SEO consultant who takes on new Read MoreThe post Should I outsource or hire? appeared first on SEO Training.
  • Google Hummingbird

    Ian Wortley
    1 Oct 2013 | 1:05 am
    Last week Google announced that they had made the biggest change to their search algorithm since 2001. They also announced that they had done it a month ago and nobody really noticed. That doesn’t mean you don’t need to pay attention to it though. With the moniker “Hummingbird”, this change is a complete rebuild. Fitting Read MoreThe post Google Hummingbird appeared first on SEO Training.
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    Boomtown Internet Group

  • Adwords Billing Transparency is One of Many Practices that Define Boomtown PPC Campaigns

    Kristin Kovalick
    28 Oct 2014 | 10:45 am
    The power of paid online marketing via PPC campaigns generally and Adwords specifically to deliver customers has been proven time and again for small businesses everywhere. Here at Boomtown, we judge the power of our PPC campaigns in the same way that you do: on the transparency as well as the efficacy of the process. That is why the recent Google third party policy updates are just business as usual for us and each of our business clients that partner with us on their PPC campaign. While Google is just now getting around to requiring transparency requirements for divulging upfront third…
  • 15 Minutes a Day Experiment with Social Networking

    Sue McCrossin
    20 Oct 2014 | 8:42 am
    The Social Experiment We did an experiment over at Boomtown Internet Group.  We took a domain and did nothing at all to it except we actively worked on our social networking for the site.  We spent around 15 minutes per day doing this work.  It was just a test, and the results were pretty compelling. Social Media 15 Minutes a Day Experiment This is a snap shot of a comparison to the month before we started being engaged socially, and you can see that sessions via social referral is up over 62% and total sessions and conversions were also up, as these visitors were more apt to engage with…
  • We’ve Been Waiting for a Penguin Update and We Got another Panda

    Sue McCrossin
    29 Sep 2014 | 8:41 am
    We’ve Been Waiting Forever – But Do We Really Want a Penguin Update Right Before the Holiday Season? Panda 4.1 rolled out on Friday and while we welcome another content refresh, we are really waiting for Penguin! Hello Google.  We’ve been very good….We’ve been following all the updates to your guidelines and trying hard not to create Spam since your very first Penguin update on April 24th, 2012.  Every subsequent update has been a bit more restrictive about what is an allowable link, and we’ll admit that the last update on Oct 4th, 2013 (almost a year ago) really redefined…
  • Infographic Design

    Sue McCrossin
    11 Sep 2014 | 8:05 am
    Insightful and Informative Custom Infographic Design Infographics are becoming a larger part of a user’s everyday online experience. Engaging, influential, and enlightening, an infographic is a tool that provides powerful, hard-hitting, aggregated data for your base of potential and current customers. Boomtown Internet Group understands that providing this information in an easy-to-read, accessible way enhances the impact of what is being presented. That is the mind-set our talented and experienced infographic design team takes into account at the start of each and every design process for…
  • Business Brochure Design Services

    Sue McCrossin
    11 Sep 2014 | 8:05 am
    Brochures are one of the major parts of a business promotion plan. For promoting services, products, or ideas, brochures are a very effective marketing tool. They are widely used to attract attention, or provide information about a particular service or product in your company. Thus, a brochure may even be somebody’s first impression of your company. To use a brochure as a marketing tool that emphasizes your marketing message effectively, you need a professionally designed brochure that makes your targeted audience know you are serious about your business. It’s important to choose…
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    Pole Position Marketing's E-Marketing Performance Blog

  • What’s That Domain Name Worth to You?

    Stoney G deGeyter
    30 Oct 2014 | 5:48 am
    One of the first things you need to secure when building your web presence is your domain name. In fact, your domain name should be considered before you even choose your business name. If the business name you want doesn’t have an decent domain name available, you may be crippling your online marketing efforts before […] Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • SEO Knowledge is Free, It’s the Wisdom that Isn’t

    Stoney G deGeyter
    29 Oct 2014 | 5:49 am
    A scene from Skyfall, depicts a conversation between Bond and Q, that reminds me a lot about SEO. Q: I’ll hazard I can do more damage on my laptop sitting in my pajamas before my first cup of Earl Grey than you can do in a year in the field. James Bond: Oh, so why […] Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • Is Your Site Secure? Who Are You Telling About It?

    Stoney G deGeyter
    28 Oct 2014 | 5:26 am
    It seems barely a month passes before we hear about another significant breach in some major retailer’s credit card database. It’s getting to the point that many shoppers are gong back to good old fashioned greenbacks. While that may work at physical stores, it’s not really an option for online stores. But you can fight […] Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • Good Word of Mouth Knows No Geographical Barriers

    Stoney G deGeyter
    27 Oct 2014 | 5:35 am
    We do a lot of local networking. As I write this I’m just hours away from heading out to one of the big networking events for our local area. I often have to ask myself, why do we do this? When your audience is national, does local networking really help? Yes, I believe it does. […] Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • Are Your Web Pages Printer Friendly?

    Stoney G deGeyter
    24 Oct 2014 | 5:03 am
    Living online as much as we do, we don’t often think about how our web site translates offline. Yes, people still print web pages for later offline reference. How does your site appear when printed? Is the text too small or formatted poorly? Does a lot of worthless information wind up on the page? If […] Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
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    Wikimotive Blog

  • Why You Should Never Delete or Ignore Negative Online Reviews

    Erin Ryan
    29 Oct 2014 | 5:00 am
    As a business owner it is hard to fathom that anyone would say anything negative about your business. Yet negative online reviews still occur, and in most cases they cannot be prevented. These instances can make it difficult to control our natural impulse to feel hurt or angered, as we are all passionate about what we do and in the service we provide to customers. However, the most crucial time is when you first respond to a negative online review. It is crucial because not only is it an opportunity to change the upset customer’s mind, but it also acts as a role to show your ability…
  • What Third-Party Listing Sites Think of Dealerships

    Mark Frost
    27 Oct 2014 | 5:00 am
    Third-party lead providers have built multi-billion dollar empires by providing valuable services to customers. These companies, including, Car Fax, TrueCar, and Edmunds all provide tools that an individual dealership can’t possibly hope to provide consumers, for both technological and competitive reasons. But these services are also built on the backs of dealerships, on which they rely on for content and income. That would make one think there’d be some loyalty and consideration toward dealers. The More Car Buyers Use Third-Party Sites, the More Dealers Have to Rely on…
  • Getting to Know the Major Google Search Updates

    Mark Frost
    20 Oct 2014 | 2:24 pm
    Over the past few years, Google has updated its search algorithm with a few major updates to crack down on spam, black hat SEO techniques, and other forms of manipulation. These updates have been widely covered by search engine blogs and now each small update is covered in detail so SEO professionals can stay on top of the latest changes Google makes to its search algorithm. With Google making more changes to its Penguin update here in October, now is a great time to get a refresh on Panda and other updates. If you’ve only recently joined the world of SEO and have encountered discussion…
  • An Introduction to Local Awareness Facebook Ads

    Erin Ryan
    16 Oct 2014 | 8:49 am
    Facebook is looking to add a new service to its Facebook Ads list within the coming weeks. Known as Local Awareness Facebook Ads, this new kid on the Facebook Ads block is looking to do what other Facebook Ads currently don’t: promote your business’s address. Not only are Local Awareness Facebook Ads going to be easy to create, their objective is to reach a local audience at the lowest possible cost. That will make Facebook marketing even more of a no-brainer for businesses all over the world. Tap into Your Neighborhood Facebook is a terrific resource to connect with the appropriate…
  • Why Dealerships Need to Use Facebook’s Internal Scheduler

    Erin Ryan
    15 Oct 2014 | 7:56 pm
    There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices. Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you tend to gain better reach when you post directly on Facebook. (This along with Facebook Ads.) Keep in mind that Facebook has never stated this to be a fact, and this is not dismissed to being only true to the way…
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    Seo Sandwitch Blog

  • Google Launches Mobile Usability Section Under Webmasters Tools

    Joydeep Bhattacharya
    30 Oct 2014 | 9:17 am
    The manner in which mobile search is growing, Google is forced to take actions and plan product enhancements in favor of the growing mobile audience. Google has launched the Mobile Usability section under Webmasters Tools to allow webmasters find relevant information as to how they can make their site mobile friendly. This section will list issues that will help you to fix mobile usability issues for your pages.Where to Find Mobile Usability in GWT?The Mobile Usability section is found under the Search Traffic section. 5 Essential Parameters That Every Mobile Site Must…
  • SEO is Costlier - 10 Reasons Why Your SEO Budget Shouldn't Be Less Than $2000 Per Month

    Joydeep Bhattacharya
    27 Oct 2014 | 9:27 am
    SEO is getting difficult and costlier. Gone are the times when you can easily create 1000's of backlinks from FFA sites in order to increase your backlink count and ultimately rankings. Keyword stuffing no longer works nor having keywords in the domain name. So, why are the business owners still thinking twice before spending big money on SEO? SEO has become smarter. An intelligent and creative person who possess excellent analytical ability with a great sense of forecast will win the game for SEO. And those abilities do not come under $150 a month? For those of you who…
  • Penguin 3.0 Update Strikes - Put On Your Natural Backlink Protection Shield

    Joydeep Bhattacharya
    20 Oct 2014 | 10:07 am
    Google has updated the Penguin once again but this time it took around 12 months for Google to refresh this webspam update. Google has earlier told that refreshing Penguin is not an easy task so we might expect a little delay in penguin refreshes as compared to its companion Panda which keeps on updating often. Panda loves to get refreshed soon, isn't it?So folks, check your rankings once again and see whether your rankings are stable? If not, then make sure to get your natural backlink protection shield up. Penguin loves natural backlinks, zero spam backlinks and authoritative…
  • 5 Astonishing Ways How Images And Psychology Can Double or Triple Conversion Rates

    Joydeep Bhattacharya
    16 Oct 2014 | 7:16 am
    "Images are worth a thousand words", you must have heard about this saying from a long time but the new saying that I would like you all to consider is "Images can make or break conversions". Very few people realize this fact that Images can provide a psychological boost on the minds of your customer and let them decide whether to buy your services/products or not? Marketing is nothing but psychology i.e. taking actions after reading your customers minds. If you don't know the tactics that makes your customer believe in your services, you are doing your marketing WRONG.How can…
  • Macro and Micro Conversions for Online Selling (E-commerce) Stores - Are You Tracking Them Correctly?

    Joydeep Bhattacharya
    13 Oct 2014 | 8:41 am
    Online ecommerce stores, think of Amazon, Flipkart, Ebay, Myntra etc..all are created with one main purpose and that is to sell products online and to generate profits ($$$$) in return. The primary goals for such websites would be:To get as much traffic on the site as possible in order to get more orders-- ($$)To sell as many products per hour as possible-- ($$)To constantly increase revenue-- ($$)To constantly increase the average profit per order-- ($$)Every goal talks about conversion in monetary terms, isn't it?Now, this is where most of the businesses can go wrong. Remember, revenue…
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    Above the Fold & Socially Acceptable

  • Best Practices For How to Optimize Your Images

    Caleb Dann
    21 Oct 2014 | 5:00 am
    Do you have images on your site, but are struggling with how to optimize them for image searches on Google and other search engines? You’re in luck, as we’ve detailed ideal best practices for image SEO. Not every element is critical to search engine success, but utilizing as many of the following best practices as possible will lay a strong […]Author informationCaleb DannStrategist, Organic Search at IntrapromoteCaleb "Handsome" Dann is an SEO Campaign Director at Intrapromote and wow, can he direct and strategize. With his ever trusty sidekick, Violet the Boston terrier, he…
  • Google Local Ranking Factors 2014

    Kyle Misencik
    20 Oct 2014 | 12:02 pm
      Every year David Mihm over at Moz closely monitors the various nuances of the local ranking algorithms. David just released his latest iteration of the local ranking factors. The report is long and comprehensive, but if I had to summarize how much changed between the 2013 and 2014 ranking factors the answer would be, “Not much”. Many of the […]Author informationKyle MisencikSenior Campaign Director, Organic Search at IntrapromoteKyle is one of our amazing SEO Campaign Directors. He’ll woo you with all his geeky analytics speak and then, as a special treat, he’ll teach you…
  • [Podcast] Marketing & Ethics, Part Two

    Angela Moore
    17 Oct 2014 | 3:00 am
    We’re back (and better than ever). As promised, we are sharing with you the second half of our conversation about marketing ethics. This week we’re still chatting about perceptions and realities and how a lot of influence can go a long way. We’re dishing out some real-life situations that show just how easy it can be to violate ethics in […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the…
  • Conducting a Link Audit: Part 2 – Checking for Deleted Links

    Bobby Pham
    7 Oct 2014 | 5:00 am
    In the previous post of this multi-part series in “Conducting a Link Audit,” I explained my process in the initial evaluation of a link profile.  In part 2 of the series, I’m talking about checking for deleted links when examining a current link profile. When examining a link profile, one of the first things I check for are deleted links.  Deleted (sometimes […]Author informationBobby PhamSpecialist, Organic Search at IntrapromoteBobby came to Intrapromote in 2008 and is one of our amazing Search Team members. With a diversified background in online marketing and client…
  • [Podcast] Marketing Ethics, Part One

    Angela Moore
    3 Oct 2014 | 12:48 pm
    When we say “marketing ethics” what is the first thing you think of? Dylan, Erik and I are discussing marketing ethics in this week’s episode of The Sync Podcast. We cover a whole bunch of angles in today’s chat including the differentiation of “ethics” and “expectations” and how those can be interpreted by clients and marketers alike. We also get […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's…
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    Eyeflow Internet Marketing

  • Google’s Penguin 3.0: Was Your Site Affected?

    Cory Bosket
    22 Oct 2014 | 12:23 pm
    For the first time in over a year, Google has rolled out yet another new version of its Penguin filter. Google’s Penguin 3.0 was launched this past Friday, targeting sites across the web that have been deemed to be in violation of Google’s linking guidelines. Based off of first impressions, Penguin 3.0 has shown similar behavior to its earlier counterparts, targeting and penalizing sites that utilize some of the most common “black hat’ link building tactics of SEO. The latest installment is the sixth update in Google’s Penguin algorithm, and one of the most anticipated…
  • Website Redesign and SEO Recommendations

    Clint Horner
    22 Oct 2014 | 11:37 am
    There are tons of web design checklists available for web designers and developers. These checklists are great for helping to make sure that everything gets done and that no steps are forgotten before you go live with your website’s redesign. Some of the tasks in these checklists are often neglected, and many of them are important for the SEO of our site. This post goes over some of the most important factors in regards to the SEO factors of a website’s redesign and reviews some of these often forgotten tasks. On-Page SEO As with any website that hopes to attract organic traffic, be sure…
  • How to Measure Your Website’s SEO Performance

    Chris Hornak
    15 Oct 2014 | 12:49 pm
    If you have a website, odds are that you have heard the phrase Search Engine Optimization (SEO) tossed around quite a bit. In the world of internet marketing, SEO remains one of the most effective ways to boost your website’s performance. Simply put, SEO is the process of getting your website and webpages to appear at the top of search engine results across the web. Unlike some other forms of internet marketing strategies, SEO does not involve any payment or advertising. Rather, SEO tactics aim to bring traffic to your site in an organic manner through improved search engine rankings. 75%…
  • Turning Lemons into LemonAID and Raising Thousands in the Process

    Cory Bosket
    6 Oct 2014 | 7:00 am
    If you’ve tried to contact us here at Eyeflow anytime within the past couple of months, odds are you have become more than well-aware of the recent happenings around the office. From planning to finally partying, the staff at Eyeflow has been working around the clock to turn lemons in LemonAID, a fundraising event for Surgicorps International that was held on August 31 at the Grand Priory hotel. Following a series of misfortunes, Eyeflow CEO Phil Laboon reluctantly made the decision to call off his wedding a mere two months before its scheduled date. With the plans already in place, Phil…
  • A Guide to Google’s Panda 4.1 Update

    Cory Bosket
    3 Oct 2014 | 7:16 am
    On Thursday, September 25, Google released its latest incarnation of their Panda algorithm, sequentially named Panda 4.1. The update serves as the first update Google has rolled out to their Panda algorithm since May and has been found to affect roughly 3-5% of all search queries, depending on your location. The update was officially announced via the Google+ profile of Webmaster Trends Analyst Pierre Far and has been slowly impacting search engine results over the past few days. Once again, the Panda update aims to improve the overall quality of webpages that are receiving the top rankings…
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    Sonatasky Blog


    11 Oct 2014 | 12:57 pm
    This website is a biiiig work in progress, with regards to both the concept and the content. See you soon with many, many new and interesting things! The post WORK IN PROGRESS appeared first on Sonatasky Blog.
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    Vizion Interactive

  • Online Reputation Management: Monitoring Tools for Brands to Try

    Gary Huhn
    30 Oct 2014 | 1:30 pm
    In an increasingly digitized business and consumer climate, online reputation management (ORM) is more important to brands than ever. While the internet provides limitless opportunities for positive initiatives (such as marketing and relationship building), it also opens companies up to possible widespread reputation damage. Regardless of your brand’s size or industry, ORM is crucial to providing yourself with an advantageous online climate. The benefits of ORM include: Directing the conversation. Knowing (and sometimes addressing) what others are saying about your company keeps you in…
  • Vizion’s Internet Marketing Link Roundup [10/24/14]

    Mark Jackson
    24 Oct 2014 | 1:10 pm
    Latest Vizion Posts Product Roadmap (Live Blogging From Bing Ads Next) Search as a Business (Live Blogging From Bing Ads Next) Bing as a Platform (Live Blogging From Bing Ads Next) How Bing fits into Microsoft’s strategy (Live Blogging From Bing Ads Next) SEO 3 Musts for a modern SEO Strategy…
  • Product Roadmap (Live Blogging From Bing Ads Next)

    Mark Jackson
    24 Oct 2014 | 9:24 am
    Speaker Paul Apodaca, Senior Director of Product Planning Big Ads Ensuring Bing meets advertiser needs Simplicity – Enabling advertiser success by providing efficiencies. Data – Insights & data that will lead to smarter business decisions Scale – Delivering experiences that consumers want Web UI works at scale: Multi-platform offering Increase limits and caps Mobile Experiences Mobile management client IOS and Android web UI client Editor UI Refresh Improved performance & stability Improved upgrade experience Account Summary MSA migration eIO US – Premium Data Universal Event…
  • Search as a Business (Live Blogging From Bing Ads Next)

    Mark Jackson
    23 Oct 2014 | 1:57 pm
    Speaker David Pann, General Manager, Search Business Group Sea Change: Get integrated with all MSFT products Build a monetization engine that can apply to all MSFT Listening – we (MSFT/Bing) didn’t have the right to tell people how to do things. We had to listen and provide what customers want. Make it efficient Remove restrictions Make it a good buy; make it good ROI R&D Team is listening and addressing customer needs. Driving more user engagement with ads (click volume): All Devices – up 30% Mobile – up 133% What does 2015 look like? Customer / Partners / Performance / Mobile…
  • Bing as a Platform (Live Blogging From Bing Ads Next)

    Mark Jackson
    23 Oct 2014 | 1:53 pm
    Speaker: Stefan Weitz Bing Director of Search Trying to build the world’s largest information fabric. How do create the ability for folks to use whatever modality they want in search (not just words). How do they help the systems understand natural human language (written – text from a keyboard/pen; spoken – voice; body – gestures). Context is also a big thing (physical/location; social). Understand the intent of the user – what are they trying to do. 2 ½ words is still the average query length. These queries could mean many things. But, these queries are still what they see the…
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  • 7 Ways to Take Your Outreach Pitch from Good to Great

    Guest Author
    30 Oct 2014 | 5:00 am
    Today’s guest post comes from Brad Shorr, the B2B Marketing Director of Straight North, a SEO agency headquartered near Chicago. Brad writes frequently on content marketing, SEO and social media. Publishers are inundated with spammy content pitches 24/7/365. Thanks to the plethora of pitiful pitch slingers, a good pitch from a serious SEO is no longer good enough; it takes a great pitch to get the attention of busy, successful publishers. Being a writer, a publisher and part of our agency’s SEO group, I see content pitches from all sides. Based on that experience, here are several…
  • Sign Up for Our Copywriting Webinar with Joel Klettke

    Stephanie Beadell
    20 Oct 2014 | 11:23 am
    We’re really excited to announce that Joel Klettke of Business Casual Copywriting, one of our favorite writers in the industry, will be joining us for a webinar on How to Write Kick-Ass Landing Page Copy. The webinar is Wednesday, October 29th at 1:00 EST/10:00 PST.   What You’ll Learn The webinar, while focused on landing page copy, should be valuable for anybody who has to write persuasively. Write a Killer Headline Learn simple formulas and tricks of the trade that help you craft magnetic headlines – fast. Define & Sell Your USP Learn how to quickly and easily…
  • How to Find and Review Link Building Opportunities with Moz’s Open Site Explorer and BuzzStream

    Stephanie Beadell
    16 Oct 2014 | 11:43 am
    Moz recently released a new section of Open Site Explorer to help people find link building opportunities. There are three sections: Reclaim Links – finds pages on your site that have 3XX, 4XX, and 5XX errors Unlinked Mentions – leverages Fresh Web Explorer to find other sites that have mentioned (but not linked to) your site Link Intersect - lets you plug in two competitors to find sites that are linking to both of those competitors but not you   Moz’s redesigned Open Site Explorer.   These new features are great tools for finding opportunities. The next step of…
  • Why Relationships Matter: What Cold Pitching Can’t Do

    Stephanie Beadell
    8 Oct 2014 | 12:57 pm
    Sending cold pitches is easy and can work well if you have really big news or a really big brand. For the rest of us, cold pitches mean a lot of time spent researching and writing only to achieve limited results. That’s why before allocating outreach campaign resources to cold pitches, you should send a round of outreach to people you already know. You’ll get immediate results, a better ROI for your campaign overall, and more success when you do send those cold pitches later on.   Building Momentum Most campaigns (especially content promotion campaigns) require a lot of legwork from…
  • 59 Resources for More Effective Content Promotion

    Stephanie Beadell
    25 Sep 2014 | 5:00 am
    The world of content promotion changes extremely rapidly. By keeping up on the day-to-day changes, you’ll not only be able to advise your clients and colleagues more effectively, but you’ll be able to jump on new opportunities before the competition knows they exist. Here are some of our favorite resources for content promotion. Table of Contents: Books (sort of) About Content Promotion Books About PR & Positioning Books on Paid Media Books on Earned Media Technical Delivery, Search, Social, & More Other Recommended Books Blogs and Online Resources Content Marketing Blogs Paid…
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    Resonance Online Marketing - Perth, Western Australia

  • Twitter Ads now available in Australia

    David ODonnell
    16 Oct 2014 | 6:49 pm
    Twitter have just announced that its self-service advertising platform is now open to Australian businesses. Previously Twitter ads were only available to mega corporations in Australia, or if you were sneaky enough to sign-up as an overseas advertiser with an overseas payment method. Twitter Advertising Options The options for Twitter advertising include sponsored tweets, promoted accounts, website clicks or conversions, lead generation, and app install or engagements. Promoted Tweets Campaigns If you want to promote a specific post, such as a promotion, then sponsored tweets are the way to…
  • New Adwords Extension: Call-Outs

    David ODonnell
    8 Oct 2014 | 8:33 pm
    Good news Adwords Advertisers; if your ads are in the top (or bottom of page) positions you can now get even more real estate for your advertisement – with a new ad extension, the ‘call-out.’ What is a call-out extension? Call-outs give you the ability to highlight benefits or features of your product / service using up to 25 characters, and you can have up to four call-outs display at once. Basically, it’s similar to the old sitelink extension, minus the link. Here’s an example: Like most ad extensions, you can define specific call-outs per campaign / ad group,…
  • Are Press Releases Good For SEO?

    Rebecca Caldwell
    9 Sep 2014 | 4:39 am
    What do you know about press releases? Are they still relevant to your marketing mix? Is your SEO professional using them as part of your strategy? With the rapidly changing SEO climate, one thing is for sure; Press releases haven’t been part of a traditional SEO’s toolkit for some time. If they are, it’s time to look at how to use them in a positive way, the way they were meant to be used. As Link Building The consensus amongst the SEO community, is that using a press release to gather links is a bad idea, and has been for some time. When you look at a websites link profile and it…
  • Adwords Exact Match Isn’t So Exact Any More

    David ODonnell
    4 Sep 2014 | 11:58 pm
    In a post titled ‘Close variant matching for all exact and phrase keywords‘ Google have announced a change to the way exact and phrase match keywords trigger ads for Adwords advertisers. This change will impact exact match keywords most as it means that exact match will also trigger ads when ‘close variants’ of the exact match keywords are used. While the close variants matching option is selected by default, currently advertisers have a choice disable the option and limit exact match to exactly that; only triggering ads when the exact keyword has been used. Google is…
  • Confirmed: HTTPS is a Ranking Factor

    David ODonnell
    23 Aug 2014 | 8:18 am
    Google is continuing its mission to make the web a safer and more private place, confirming that securely hosting a site with HTTPS is now part of their organic search ranking algorithm. What is HTTPS? When a site uses HTTPS, the information sent between the visitor’s browser and the website is secured via Transport Layer Security protocol (TLS). Any data transmitted between the visitor and the website is encrypted and protected from modification, corruption, or ‘man in the middle‘ attacks. From Google’s official announcement: “…we’re starting to use…
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  • Why Content Marketing Requires A Storyteller’s Flair

    Nick Greene
    27 Oct 2014 | 9:00 am
    Storytelling is as old as human civilization itself. From ancient tribes gathered around their campfires to bards in medieval taverns; from 19th-century poets to modern-day novelists, the art of storytelling has been a major part of how we communicate for centuries. It’d be foolish to think that the Internet - prolific though it may be - has changed that simple fact. If anything, with the birth of social media, the capacity to weave words is more important today than ever before. “Stories,” writes Content Marketing Institute’s Debbie Williams, “make life interesting and give people…
  • Estimating The Ideal Time Of Day For Your Blog Posts

    Nick Greene
    20 Oct 2014 | 9:00 am
    Timing is everything - and that’s doubly true when you’re running a blog. Post at the right time and your traffic will surge as hordes of people access and share your content. Post at the wrong time of day, and there’s a good chance no one’s going to see your articles at all. It’s no secret that humans are creatures of habit, after all. We tend to work in patterns - meaning we do most of our computing over specific timeframes.  With that in mind...what is the right time to post? Check The Stats According to research carried out by KISS Metrics, people tend to most frequently read…
  • Tiered Link Building Is A Waste (And Not Because It's Spam)

    Carter Bowles
    15 Oct 2014 | 9:00 am
    Don't do the tiered linking thing. Ever. So you're a churn-and-burn SEO? Fine. I'm not here to preach ethics. If that's how you've chosen to build a revenue stream, and you're not breaking any laws, go right ahead. It would be a terrible move for us as an agency, but who am I to tell you how to run a business? It still doesn't matter. Tiered link building is still a waste of resources. There are only 2 "reasons" to build tiered links. To hide spammy links To increase your PageRank score Let me explain to you why tiered links do not effectively accomplish either of these goals. Tiered Linking…
  • September Resource Round-up: The Best of SEO, Social Media, and Content Marketing

    Ben Ustick
    14 Oct 2014 | 12:39 pm
    We've said it before and we'll say it again: SEO, content marketing, and social media should be working together to achieve a singular goal. With that adage in mind, each month we search through the seemingly endless mounds of internet content and collect the best posts we can find from the worlds of SEO, content marketing, and social media. Here's the best from September and the beginning of October brought together in our monthly roundup. Check out what you missed when you have a moment, and if you're looking for the same great content the rest of the year, join us on Twitter, Google +, or…
  • Everything You Need To Know About Native Advertising

    Nick Greene
    13 Oct 2014 | 9:00 am
    “Native Advertising” is the latest, greatest buzz-phrase in the world of online marketing. Everyone wants in on it and everyone’s keen on espousing the virtues of it. The problem is that no one’s entirely clear on exactly what it is. Let’s see if we can’t change that. Today’s focus is going to be on sifting through some of the hearsay surrounding the term. In the process, we’ll take a look at what makes a good native ad - and what practices you should avoid like the plague. What Is A Native Ad? The first thing we need to establish about native advertising is that it’s…
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  • Recognise Your Weaknesses to Improve Conversion Rate

    Simon Cahill
    29 Oct 2014 | 5:51 am
    One of the core ideas of Conversion Rate Optimisation is finding the main obstructions to users trying to complete your goals. There are countless ways that users can lose confidence or be put off, so it’s difficult to know where to start when it comes to on site optimisation Numerical data analysis is highly valuable; it gives you information on where customers are dropping out and the effectiveness of your campaigns. However it does not give you the reasons why people are dropping out. Issues outside of the norm… It’s true that there are some known behavioural assumptions, especially…
  • Lauren scores Best Food Blog at NE Blogger Awards

    Sophie Gradon
    23 Oct 2014 | 6:44 am
    Last night saw Lauren Archer, Silverbean’s Marketing & PR Manager, win the award for Best Food Blog at the regions first blogger awards ceremony. The event at Lane 7, in Newcastle, saw food, fashion & lifestyle bloggers come together for the annual North East Blogger Awards, organised and hosted by local communications agency, OPR. Judged by some of the region’s most influential PR & digital leaders, including Herb Kim (the brains behind the Thinking Digital Conference) and Marc Burns from the Newcastle Gateshead Initiative, as well as Kari Owers from OPR. Also a writer…
  • Penguin 3.0: Early Results and Analysis

    Charlotte McMurray
    20 Oct 2014 | 9:14 am
    Google confirmed on Sunday to SEO news site Search Engine Land that an updated version of its Penguin algorithm update was rolled out on Friday 17th October. You can read the full announcement here: What’s different about Penguin 3.0? In principle, the new version of Penguin is much the same as previous versions – it targets sites using poor quality linking tactics such as blog networks, anchor text overuse or other manipulative linking patterns and reduces their rankings. The new Penguin filter is different from…
  • Seven Tips To Running Successful International Affiliate Programs

    Helen Keighley
    17 Oct 2014 | 8:42 am
    Launching an affiliate program in an international market is a huge commercial opportunity, but it doesn’t come without challenges. If you are considering expanding your affiliate program overseas, take a look at our seven quick tips to set you on the right tracks! 1. First things first: choose the right affiliate network to partner with. Your network should be able to give valuable insight when it comes to local opportunities. To give your program the best head start, aim to work with a network which has operations in the countries you wish to enter. They will know the market and should be…
  • PPC Staff Development

    Sophie Gradon
    10 Oct 2014 | 2:24 am
    Bianca Jefferson, Paid Search Executive has passed her Google Adwords exam  with 91% . Bianca is one of the highest scoring PPC staff members here at Silverbean. Bianca studied Business Information Systems at University and has been at Silverbean for over 2 years. Having previously changed roles from Search Marketing executive to the PPC team as Paid Search Executive, Bianca took the Adwords exam as part of Silverbeans Staff Development programme, to improve knowledge and efficiency of managing existing client Adwords accounts. Working in Paid Search for just over 6 months, Bianca’s main…
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    Accelerator Marketing » Trench Report

  • Don’t Let Your Robots.txt Block Your Site From Webmaster Tools

    Peter Ehat
    7 Oct 2014 | 5:40 pm
    I’ve heard a few stories recently of people who show reports in Google Webmaster Tools that their entire site is blocking the Google spider (Googlebot).  That’s not good because if your site is blocking Googlebot it’s going to be very difficult to get ranked—in fact it will be impossible because Google will not index any of your site’s pages if your site can’t be crawled. “Denied by robots.txt” Error Some people are reporting that they see an error in Webmaster Tools when trying to submit their site for indexing, or even showing that many, or all,…
  • 7 Tips To Launching Small Business Facebook Pages

    Peter Ehat
    1 Oct 2014 | 7:09 pm
    Small business owners often find that Facebook helps their bottom line, but how can you be sure that your time on the social network is well spent? 1. Update Frequently If you don’t have time to update your Facebook page, there’s no reason to have it. Tools like Hootsuite allow you to schedule posts, so you can spend a few minutes once or twice a week to populate your Timeline, and none of your followers will be the wiser. 2. Be Interactive Reply to people who comment on your wall, even if their comment is a complaint. A negative experience that becomes positive in the public…
  • 6 Tips to Improve your SEO with Authoritative Competitor Intelligence

    Derek Janis
    1 Oct 2014 | 7:04 pm
    You’ve discovered the value of keywords and phrases. You’ve even learned the value of tracking your results and seeing where your website is showing up on various search engines. So, how come your competitors are getting better results than you? It’s likely because you’re not gathering the right kind of intelligence on your competitors. 1. Increase the Usability of Your Site Google takes many factors into consideration when ranking sites. While you may have fully optimized content, your competitors may have embraced other factors you’ve overlooked. This includes…
  • 6 Critical Features Of A Mobile Friendly Website Design

    Peter Ehat
    7 Sep 2014 | 12:01 am
    Having an internet presence is a must for all businesses, but maintaining a mobile website is just as important as a full-scale website today. More and more users are visiting websites with mobile phones and tablets, making it important to build a website optimized for mobile viewing.Here are six tips to build a strong mobile website: 1. Make Navigation Easy Keep the end user in mind when designing the website and keep it simple. Make any scrolling top to bottom instead of side to side. Make sure users can find anything they are searching for quickly, without having to navigate between…
  • Tweets of the Week – Feb. 17th to Feb. 23rd, 2014

    Derek Janis
    6 Sep 2014 | 11:59 pm
    1. Steve Webb, an SEO audit specialist and owner of, published a fantastic example of how he performs site audits. This particular example was quite fun for us since we love sports and this audit was performed for Grantland. How I Would Fix Grantland’s SEO: An In-Depth Audit via @webgnomes (A comprehensive audit example from yours truly!) — Steve Webb (@SteveWebb) February 19, 2014 2. With excellent examples and personal experience, John Doherty tells a compelling story about the differences between in-house marketing and agencies. As an agency we…
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    Have Results SEM Blog

  • 2 WordPress Tools to Increase Leads and Customers

    Mina Adly Younan
    10 Oct 2014 | 8:49 am
    One of my favorite things in my job is that I get to stumble upon hundreds of websites every month. And what is even more special is that most of these websites are owned by Marketing, SEO, or Advertising companies; so they have a lot of hands on the trending tools to capture more visits, enhance their sites' quality or to change their visits into revenue.As everyone now is familiar with creating a cheap and quick, yet professional and responsive website, through WordPress themes and Plugins, You can see how quick ideas are turning into.. Plugins. :)And with that in mind, it was a big catch…
  • Advanced tips and tricks for students conducting online search with Google - infographic

    Mina Adly Younan
    8 Oct 2014 | 11:58 am
    As I am back to school studying Business Administration and have a loot of research to do, my wife sent me an interesting infographic she's stumbled upon this morning to help students (like me) better harness Google to conduct all their academic research "Professionally" and smartly.EnJoY!source:
  • 20 Reasons why Localization is Important to Website Conversion

    Mina Adly Younan
    3 Oct 2014 | 12:29 pm
    Thanks to the global reach of the internet, website localization is one of the best things you can do to increase website conversions. By creating a culture- and language-specific version of your website for each demographic market you target, you become a truly international business. All businesses, even small online retailers, can benefit from localization. In fact, you can’t afford not to have localized websites, and here are 20 reasons why.1. It offers global expansion and increased reach.Although English is still the predominant language online, other languages, most notably Chinese,…
  • Neil Patel's infographic for an ideal Blog design - infographic

    Mina Adly Younan
    26 Sep 2014 | 10:37 am
    Here is the latest infographic by Neil Patel showing his fans how an ideal Blog should look like through these eye-catching guidelines.Courtesy of: Quick Sprout
  • How to know where your visitors go when they leave your website?

    Mina Adly Younan
    26 Sep 2014 | 9:02 am
    How can I see which specific pages/URLs people visit after leaving my site? In other words, I can see the percentage of people that EXIT on a certain page, but I want to be able to see which links on an exit page they follow (i.e. what percent of the visitors to a certain page of our site click on each outbound link on our page)? Or are they just leaving our site without necessarily visiting an outside site we've linked to?Short Answer: You add this code to your link so it looks like:<a href="" onClick="javascript: pageTracker._trackPageview('/example');">Co name…
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    Jeremy Rivera

  • What I've Been Doing Online Recently

    Jeremy Rivera
    18 Oct 2014 | 11:22 am
    I thought I'd take a quick moment on my own blog and share some of the posts and projects I've been working on recently.I published part one of a series on how to complete a site audit checklist focusing on header usage.I collaborated with Gyi Tsakalakis on this guide to auditing your Google Webmaster Tools.I published this in-depth analysis of the Google Search Engine Results Pages(SERP) in 2014I published this article looking at the impact of technological illiteracy on the SEO industry.I posted this piece on recycling and reusing your content effectively without being spammy.I…
  • Not All SEO is Created Equal - WordCamp 2014 Interview

    Jeremy Rivera
    30 Aug 2014 | 6:22 pm
    Better SEO Strategies for Small Business OwnersWhile at WordCamp 2014 while I was still with Caddis Interactive (now I'm flexing my SEO mojo skills with Ross Jones at one of the top Nashville Web Design companies) I was asked to sit down on a comfy chair and talk to  the incredibly talented Clark Buckner from, they provide coverage content on all sorts of technology software solutions including some of the best dentist software platforms, business intelligence, and EMR software platforms. Be sure to check out their Tech Conference Calendar where he…
  • SEO Toolbox: BuzzSumo Author Search

    Jeremy Rivera
    14 May 2014 | 9:26 am
    So I actually clicked into the Promotion tab on Gmail this morning and saw something from James Blackwell of Buzzsumo announcing a new feature. I've recently fallen in love with using the tool when I am building up a target list for outreach based campaigns and authority building. So any new features should be handy. We're excited to announce a new search operator (author:Name) in BuzzSumo that allows you to find the most engaging posts written by any person. If you do a Top Content search, next to most articles is a byline with the author name. You can view other articles written by that…
  • How to SEO the CRAP out of Wordpress by Jon Henshaw

    Jeremy Rivera
    3 May 2014 | 12:07 pm
    Here's a link to the keynote powered presentation, seriously anyone who is still using Powerpoint needs to take some lessons from here. [View the story "How To SEO The CRAP Out OF Wordpress #wordcamp " on Storify]
  • An Incomplete List Of Resources For SEO In The Outdoor Industry

    Jeremy Rivera
    30 Apr 2014 | 2:59 pm
    It's no secret that the Franklin, TN digital agency where I work has a number of clients in the outdoor industry. We've got a few clients who (shameless plug!) sell hunting broadheads, hunting blinds or have an online hunting show so we have had our hands full with marketing in this unique niche. What's interesting is that in comparison to many other niches and industries there's very little written about using online marketing tactics for outdoor sites and clients. The Great Outdoors. There are so many sites and products that cater to hikers, hunters, adventurers but so…
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    Powered By Search » Blog

  • Google Updates Webmaster Guidelines – Here’s What To Do

    Duane Rajkumar
    28 Oct 2014 | 7:13 am
    Google has announced that they have updated their Technical Webmaster Guidelines. This is an important announcement for SEO as it directly affects your ranking on Google! What’s It About The update has to do with their recent change in page crawling. Previously, Google was only looking at the raw textual content in the HTTP response body and passed over any JavaScript as it was unable to interpret it. A lot of content that was rendered this way wasn’t being crawled and displayed to searchers. Google is all about the searchers, so they have updated their indexing system to render websites…
  • Get Listed With Apple’s New Maps Connect

    Duane Rajkumar
    27 Oct 2014 | 6:30 am
    This past Tuesday Greg Sterling got the skinny from Apple, announcing that they have released Maps Connect, a self-serve local listing portal. Local businesses now have another opportunity to be found through listings with this service. Anyone who uses an iPhone, iPad or Mac desktop has access to Apple Maps, so getting listed and appearing to potentially millions of searchers is something you should be doing. So what do you need to know? Well your business needs to start appearing on these maps, that’s for sure! Apple has made the process really easy for small businesses to get in and…
  • Google launches Inbox, but will this new app be useful?

    Joshua Png
    24 Oct 2014 | 6:34 am
    This Wednesday, Google announced a new app called Inbox. Google claims that Inbox is designed to allow you to break through the the influx of emails you receive daily so you can focus on the most important emails to help you get things done faster. Google has made it clear that Inbox is a different app from Gmail. Currently, it is invite only, but if you want to get it sooner just email Google at with your request. The three features that will make up Inbox are: Bundles: This feature seems to be an evolution from the excellent category system Google implemented for Gmail.
  • Powered by Search Contributes to the Moz 2014 Local Search Ranking Factors

    Joel Popoff
    23 Oct 2014 | 6:20 am
    It’s that time again! Moz has just released their 2014 Local Search Ranking Factors. We’re honored to have our very own Matthew Hunt (COO of Powered by Search) and Dev Basu (CEO of Powered by Search) included! This year, Moz asked respondents to rate specific factors that contribute to rankings across both major results types (pack/carousel and localized organic). They also wanted to know which factors have increased and decreased since Pigeon was introduced. The survey was split into 4 different sections: General Ranking Factors Specific Ranking Factors Factors Most Affected by…
  • Top 16 New Photoshop CC Features

    Joel Popoff
    22 Oct 2014 | 11:45 am
    In June 2014, Adobe released the latest Photoshop CC update. The upgraded software includes a number of stellar improvements such as: Typekit Integration Improved Smart Guides New Blur Effects Focus Mask Improved Layer Comps In this post I will cover all the new features that Adobe has jam packed into the new PhotoShop CC, videos & tutorials to show you how the new features & enhancements work, and a comparison of the features over the past 5 Photoshop versions. Don’t got time to read the full post? Check out this short 3 min video from Adobe that showcases Photoshop CC’s…
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    SEO Blog, SEO News, SEO Tips & Tricks, Internet Marketing India

  • Why Aren’t You Advertising on Bing Yet?

    Sarvesh Bagla
    16 Oct 2014 | 2:44 am
    If your search marketing budgets haven’t incorporated Bing Product Ads just yet, it might be time to step back and wonder why. Sure, Google may own 2/3rd’s of the search marketing share, so it’s only logical for you to run your campaigns there. But, the flip side of the coin is rooted in a number of factors that bear a closer look. The most obvious factor of differentiation is the bing ads demographic distribution; user overlap can happen, but you can expect to find very different demographics and very different numbers that pertain to the use of the lesser adopted search engine; to the…
  • Panda 4.1, Google’s 27th Panda Update is Slowly Rolling Out

    Tarun Pahwa
    26 Sep 2014 | 2:39 am
    On 26th September, 2014 . Matt Cutts has updated the information on his Google Plus page Panda update rolling out Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week. Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice. Depending on the locale, around 3-5% of queries are affected. Source: GPlus…
  • MySql Tutorial – Create and Backup the Database

    17 Sep 2014 | 12:47 am
    MySQL Tutorial for Beginner MySQL is one of the popular database management system. Developers can make use of SQL query language to access and manipulate data. One can use MySql databases management system from different kinds of applications and websites. Creating mysql database in php is one of the essential tasks that need to be performed by the php developers. Similarly, backup is another important task that should be performed to avoid data loss. There are a number of ways to create and backup MySql databases. You can even opt for remote dba support for MySql Monitoring and production.
  • Why Audience Research is Important than Keywords Research

    Sarvesh Bagla
    3 Sep 2014 | 4:38 am
    Search engines wouldn’t exist had it not been for an audience. True as it is, the driver of search, i.e., the audience was long forgotten making the search engines a selling machine. But, the wheel has come back to the point where it began and the Hummingbird update seals the fact. Through in numerous posts, tweets and blogs, eminent industry figures and evangelists have spoken about the new transformation in search engine optimization. Read More: SEO Checklist for better blogging. Keyword Research Keyword research has been the center of search engine optimization ever since SEO came…
  • Migration from HTTP (non-secured) version of the website to HTTPS (secured) version

    uzra mohiuddin
    29 Aug 2014 | 7:11 am
    It is expected that the readers of this document have already implemented HTTPS on their websites through installation of a private (dedicated) SSL certificate Step 0 – please do a before and after speed check to see if SSL implementation affects page load in any way. If it does, then this will need to be addressed. [this topic is outside the scope of this post] Step 1 – Check Implementation of HTTPS If it is a small website, run Xenu or other website crawling tool on the website to ensure HTTPS is implemented throughout the website and not just few urls or few sections. Mixed URLS (HTTP…
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    Heroic Search

  • Which Social Media Monitoring Dashboard Is Right for You?

    Kali Hawlk
    30 Oct 2014 | 10:00 am
    There are a number of social media management tools out there. While many dashboards contain similar features or functions, each trends toward serving a particular market and set of needs in a niche. There are three main platforms to use: Hootsuite, Buffer, and Sprout Social. Let’s take a look at the features, benefits, pros, and […] The post Which Social Media Monitoring Dashboard Is Right for You? appeared first on Heroic Search.
  • Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers

    Jared Carrizales
    7 Oct 2014 | 4:45 am
    Working in the SEO industry in 2014 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job of […] The post Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers appeared first on Heroic Search.
  • Heroic Search Roundup: 9 Twitter Chats on Marketing

    Kali Hawlk
    18 Sep 2014 | 10:00 pm
    Looking for a new group of marketing gurus, leaders, and enthusiasts to join up with and talk shop? Consider turning to social media and joining a weekly Twitter chat. These hour-long sessions provide valuable ways to dive deeper into the industry and access to a huge number of people eager to share their ideas. We’ve […] The post Heroic Search Roundup: 9 Twitter Chats on Marketing appeared first on Heroic Search.
  • Back To School Ecommerce Stats

    Jared Carrizales
    14 Aug 2014 | 4:30 am
    As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information. The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending […] The post Back To School Ecommerce Stats appeared first on Heroic Search.
  • 3 Types of Content People Care About

    Kali Hawlk
    30 Jul 2014 | 5:00 am
    You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross […] The post 3 Types of Content People Care About appeared first on Heroic Search.
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    SEO Best Practices: SEO tips, help, and advice for any online business

  • Is Google Page Rank dead?

    Ranjana Jha
    19 Oct 2014 | 1:27 am
    The latest and the hottest topic of discussion in the SEO world these days in about Google Page rank being officially dead. I hope it is true because in its lifetime the Google Page Rank caused a lot of unnecessary speculation, unwanted stress and unethical practices. Continue reading...
  • The Holiday shopping season is here, is your business mobile ready?

    Ranjana Jha
    3 Oct 2014 | 4:45 am
    The holiday season shopping has started. Is your business ready to receive online orders… not only from desktop searches but from Tablets and mobiles as well? Continue reading...
  • Let’s give SEO its due

    Ranjana Jha
    21 Sep 2014 | 3:33 am
    SEO, like various other marketing techniques, has gone through, and is going through a lot of changes. But it is not going away; in fact it is getting bigger and better. Continue reading...
  • Voice we must; when search turns vocal what should businesses do?

    Ranjana Jha
    7 Sep 2014 | 5:42 am
    Get vocal; search by speaking! With Google Chrome providing voice search, just speaking out loud is all you need to get your questions answered. And for marketers paying heed to voices is now a must! Continue reading...
  • Google Authorship no more

    Ranjana Jha
    30 Aug 2014 | 9:23 am
    From now on Google Authorship ceases to exist. There are mixed reactions from the world of search regarding this. What started as a promising and popular strategy is no longer in existence. What happened? Continue reading...
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    Zadro Web

  • Outreach – The Secret to Successful Link Building Explained

    Dario Zadro
    24 Oct 2014 | 2:18 pm
    Link building is one of the bedrocks of successful SEO, and even in the wake of Google’s Penguin and Panda updates it remains one of the most powerful tools in the content marketer’s toolbox. But there is more to link building than simply creating great content, and waiting for your peers to find you and grace your website with that all important link. You need to be proactive. That means reaching out to the online community, connecting with the rising stars and current influencers in your industry, and building the kind of lasting relationships that bring positive link dividends.
  • Learn How HTTPS Provides Added Ranking Power!

    Dario Zadro
    11 Oct 2014 | 10:43 am
    Google recently announced that HTTPS encryption would now be considered as a ranking factor for websites. While HTTPS encryption has long been standard practice for e-commerce sites (where security is always paramount for credit card data), Google is hoping that this announcement will encourage all webmasters to secure their websites. This shouldn’t come as too much of a surprise, as Matt Cutts and the Google team have been promoting the move to HTTPS for years. What is a surprise, is that Google has been so open about confirming HTTPS as a ranking signal. While Google was quick to…
  • Nofollow Links – Still a Winner for SEO!

    Dario Zadro
    19 Sep 2014 | 9:01 am
    Copyright: archman / 123RF Stock Photo Many webmasters and SEOs fear that link building had lost its mojo. This couldn’t be further from the truth. As it generally happens when there is a shift in the search landscape, people in the SEO community saw Google’s search algorithms as an attack on one of the fundamental building blocks of search engine optimization. Link building is…and always will be…the cornerstone of SEO. Now that the dust settled from Penguin targeted link building tactics, it’s clear that Google has no interest in penalizing sites with healthy…
  • Can Tiered Link Building Still Be Effective?

    Dario Zadro
    6 Sep 2014 | 3:04 pm
    Over the last couple of years, Google has unleashed a flurry of algorithmic updates onto the SEO community. We know what they are by now, and their subsequent updates brought many changes to content marketing and organic search. This has forced all of us to reevaluate our SEO strategies. One of the areas that was hardest hit by these new algorithmic updates was link building, with Google apparently cracking down on so called “black hat” and “overly manipulative” link building techniques. This caused quite a stir, with most claiming that link building for SEO purposes…
  • 3 Simple Steps to Maximize Your Pay-Per-Click On a Budget

    Dario Zadro
    22 Aug 2014 | 8:35 am
    Many small businesses, particularly start-ups, find themselves in the tenuous position of trying to market their brand on a limited budget. While the internet has helped to level the playing field somewhat, smaller enterprises still have a difficult time carving out a niche for themselves in a crowded marketplace. Pay-Per-Click advertising is often seen as the sole province of big business. It is generally assumed that only larger companies have the financial resources to fund, and maintain, a successful PPC marketing campaign. Unfortunately, this common misconception stops many small…
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    Technology | Nigerian Tech Blog

  • Samsung Galaxy Note 3 Price

    29 Oct 2014 | 8:57 pm
    Galaxy Note 3 succeeded the the galaxy note 2 and it is the third on Samsung line of galaxy note .It comes with a slightly larger and more brilliant screen at 5.7-inch 1080p HD resolution. In comparison,the 2012 galaxy note 2 featured a smaller 5.5-inch screen with 1280×720 resolution .Samsung Galaxy Note 3 Price in […] The post Samsung... thanks for subscribing to ebima blog
  • Get Automatic Tyre Pump for ₦4,800 – DealDey Deals

    28 Oct 2014 | 10:41 pm
    From the dealer of the automatic jack system comes the automatic tyre pump.You can get away with the auto tyre pump for just 4,800 Naira. Just like the automatic tyre jack ,the automatic car tyre pump can be of great use in times of emergencies. Just connect to the cigarette lighter of your car to […] The post Get Automatic Tyre Pump for... thanks for subscribing to ebima blog
  • The Nostalgic Evolution of the Nokia Phone

    28 Oct 2014 | 1:47 pm
    The indestructible Nokia phone is no more. Few months back, Microsoft finalized the acquisition of Nokia for $7.2 billion and later made announcement to drop the Nokia brand from future devices but will retain the “Lumia” moniker. According to a post on Techrez, Lumia 730 and Lumia 830 would be the last smartphones to be […] The post The... thanks for subscribing to ebima blog
  • Get Automatic Car Jack System for 8999 NGN – DealDey Deals

    28 Oct 2014 | 12:45 pm
    Don’t get stuck on the side of the road changing a flat tire with a manual jack. An automatic car jack system can be yours for just 8,999 Naira. Automatic car jack system is quicker & easier to use than the standard manual jack that comes with your car. The 2 Ton Electric Car Jack […] The post Get Automatic Car Jack System for 8999 NGN... thanks for subscribing to ebima blog
  • Automotive Oven-Baked Spraying ₦39,000 – DealDey Deals

    27 Oct 2014 | 11:09 pm
    Though the best way to make a car sparkle is to wash it, the second-best way is to apply a new coat of paint every time it gets dirty. Give your car the best advantage with Today’s Deal: for N39000 (N80000 original value), get Oven-Baked Car Painting from Rechek Global Services. Highlights Discount on oven-baked […] The post... thanks for subscribing to ebima blog
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  • New Features in AWR Cloud: GWT Stats and Algorithm Changes!

    Ade Vitan
    28 Oct 2014 | 7:58 am
    Hey guys, it’s been a while since we last focused on integrating new research options into AWR Cloud! During the last few weeks, the team was busy working on a couple of brand new in-app features designed to help you with your SEO work. A Google CTR Study designed just for you Earlier this month we presented at SMXEast our latest CTR study, focused on the impact of blended search on organic click-through rate in 2014. Our analysis is based on 465 thousand keywords across 5 thousand websites, for the month of July 2014, and you can get yourself a full copy of our findings here. However, the…
  • The Human Guide to Link Building

    Brady Callahan
    22 Oct 2014 | 7:50 am
    There are a plethora of link building articles out there. Most of them are written by qualified professionals and provide excellent tips on how to create a link building strategy, earn links naturally, and how to find the best targets. But one thing I don’t see often is a link building post written from a human point of view. Most of the clients I deal with on a daily basis are small(er) businesses creating an online brand or locally-focused businesses looking for better online exposure in their geographic area. One thing these clients often have in common? Little or absolutely zero…
  • An Adaptable Content Marketing Campaign Strategy for Any Business

    Everett Sizemore
    15 Oct 2014 | 7:00 am
    Below I am going to share the default content marketing campaign process we use at Inflow, which we heavily customize for each inbound marketing client based on their needs, audience, budget and other factors. The Content Marketing Campaign Strategies we provide clients, typically lay out the details of a three-month plan covering one complete content marketing campaign cycle. Each campaign cycle will last three months. A content marketing campaign will include one primary piece of content, and two or three supporting pieces of content. We will conceptualize and plan out each of these pieces…
  • How many clicks does each SERP get? – Google Organic Click-Through Rate Study 2014

    Dana Loiz
    1 Oct 2014 | 9:26 am
    In 2014, with Google’s search results pages being randomly filled with different types of listings, it is close to impossible to predict what will catch the reader’s eye. How many clicks will the first listing get? How about the second? But what if ads are listed at the top of the page? What if the user is searching from mobile? What if the user is looking for a specific brand? What if the user is having a buying intent? And the “what if”s can go on forever. But, as marketers, as SEOs, we need the answers to these “what if”s. We need data to prove ROI. You might actually…
  • Blogging Hacks: How to Update Your Old Posts to Boost Organic Visibility

    Bob Samii
    18 Sep 2014 | 7:00 am
    Generating traffic for a blog is not easy. You spend hours of your time and energy coming up with content ideas that quickly become forgotten about and buried deep in the archives. A hot post bringing you visits today can quickly fall off the radar and lose its impact six months from now. Don’t let this happen. Remember the 80/20 rule? This applies to blogs too because chances are that 20% of your posts are driving 80% of your organic traffic. So it’s important to identify your top “money posts”. What blog posts have been the top drivers of organic traffic for your blog…
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    WordPress SEO Tricks

  • KeyCDN Review-Why It’s Worth A Try

    Deepak Singh
    29 Oct 2014 | 11:18 pm
    From the perspective of a business owner, or even a blogger the Internet comes with the added prospects of reaching out to more people globally. Small businesses can get more attention from prospective customers, and bloggers or site owners can improve the size of their audience, thanks to the Internet. However, to host a website, one needs a […] The post KeyCDN Review-Why It’s Worth A Try appeared first on WordPress SEO Tricks.
  • Top 11 Best and High Paying Google Adsense Alternatives

    Deepak Singh
    7 Oct 2014 | 11:52 am
    Agree that Google Adsense is the best and highest paying contextual advertising network in the market and majority of webmasters are monetizing their blog/website via running Google AdSense ads. But, you also know that getting approved in Google Adsense isn’t that easy especially if you are newcomer in blogosphere. A lot of people even say […] The post Top 11 Best and High Paying Google Adsense Alternatives appeared first on WordPress SEO Tricks.
  • Infolinks Review-Best In Text Advertising Network

    Deepak Singh
    17 Sep 2014 | 8:53 am
    Hi Friends, Today I’m going to review Infolinks ,which is one of the leading InText Advertisement network in the world for both publishers and advertisers.They are in this business from last Seven years. Right now around 100k websites and blogs are earning revenue by using Infolinks ads. Do you know the best thing about Infolinks? The […] The post Infolinks Review-Best In Text Advertising Network appeared first on WordPress SEO Tricks.
  • Review: Economical Windows VPS Hosting

    Deepak Singh
    13 Sep 2014 | 11:56 pm
    Hi Folks, Here is our review of Cheap Windows VPS. Cheap Windows VPS are new (launched in Feb 2014) in VPS hosting industry, but within 8-9 months they had made a name for them in this competitive industry. They provide high-speed and top quality Unmanaged Windows VPS (Virtual Private Servers) at a very economical price. […] The post Review: Economical Windows VPS Hosting appeared first on WordPress SEO Tricks.
  • How to solve Error establishing a database connection in WordPress

    Deepak Singh
    16 Aug 2014 | 11:44 pm
    Error establishing a database connection is probably the most common MYSQL database error, which bloggers see on their WordPress websites. In the past, I’ve also faced this problem so many times on my WordPress websites. If you are new to WordPress , then this can be really frustrating as there are manycauses  for this problem. […] The post How to solve Error establishing a database connection in WordPress appeared first on WordPress SEO Tricks.
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    - Bloggers Ideas

  • 5 Reasons Why Your Content Marketing Strategy Will Fail

    Tanya Garg
    23 Oct 2014 | 2:49 am
    A recent survey conducted by Forrester says that 9 out of 10 companies’ use content marketing but only 4% of them are doing it the right way. All of us have heard “Content Is King” but why is it so that only 4% are doing it well? Now that’s something horrifying. Here are Top 5 reasons why your content marketing strategy are failing and easy solutions to fix them all.  1) Your content is related to “only” you Remember, it is for your customers and your audience that you are writing for and not for your own self. You cannot keep on writing without knowing the interests of your…
  • Why Readers Hate your Blog: Learn How to Make Them Happy

    Jitendra vaswani
    21 Oct 2014 | 11:40 am
    Okay!! now that you may have realized that your readers do not approve of your blog, you may be contemplating as to how to work it through. Well there are many ways of luring them back to your blog. However, the first and foremost thing to identify is why did they start hating your blog all of a sudden? You are writing regularly, yet you do not get to see the traffic driven to your blog! Luckily I have been able to locate a few of the problem areas as I talk to a lot of bloggers. Being a blogger, I love to help others and also seek help from others. So have a look at what I found out: Image…
  • Top 10 Movies To Watch Out For An Entrepreneur

    Sonam Chawla
    19 Oct 2014 | 12:37 pm
    “Fortunately, right now ‘entrepreneurship’ is one of the business world’s biggest buzz words and so many young people in our country are looking up to this new generation of CEO’s as their modern day rock stars. Whenever you have that effect, it makes the job of promoting entrepreneurship much easier.” (Daymond John) Following the leaders in the market of entrepreneurship is not the only thing that will make you climb the ladder of success. But you will also need to know the different tricks of the trade to understand the market and its trends. It is always been…
  • 12 High Paying Best Google Adsense Alternatives for Bloggers

    Jitendra vaswani
    16 Oct 2014 | 8:22 am
    Google AdSense has long since been the leader in web based marketing. These programs are run by different webmasters who can easily place their JavaScript codes on their websites, which will allow different Google servers to show various kinds of context sensitive advertisements (Google Adwords). However, sometimes you might just be blocked by Google, which is a big cause of concern as you will not be able to flash ads on your site anymore after that. But you can easily try the below alternatives, which will be beneficial for you to market your products and services. Here is a list of 12…
  • MoboMarket: A Contemporary Android App Marketplace

    Jitendra vaswani
    13 Oct 2014 | 7:38 am
    Not all applications come installed on the Android devices and one needs to download and install them on their handsets. And Google Play Store is the default marketplace to download and install the Android apps. However, there are many other marketplaces that offer you a much bigger database of applications than the Google Play Store. Analyzing several flaws and the increasing monopoly of Google Play Store marketplace, decided to develop a more efficient marketplace name MoboMarket that would bring users more free resources and convenience. And today after continuous efforts for…
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    E2M Blog

  • Why Guest Blogging Doesn’t Work Without Influencer Outreach

    Pratik Dholakiya
    27 Oct 2014 | 5:40 am
    Phew. You’ve finished writing a guest post. You’ve done your best work. The publisher loves your quality. You look forward to all the questions. This contribution might get you the most mentions ever. But… after a couple of weeks… a dark shadow appears over your endeavors. Minimal social shares. Just a question or two. No mentions. You reread your post. Your content on the selected topic is just as good as anyone (if not better). And you’ve worked hard for promoting your work on social media. Nothing comes to mind. To make matters worse, your competitor, only after a single guest…
  • How to Prevent Infographic Theft (and What to Do if it Happens)

    Adrienne Erin
    14 Oct 2014 | 11:07 pm
    Infographics have become one of the most effective methods for communicating complex or detailed information to a target audience. By breaking down complex statistics and number-heavy details that would be confusing – at best – in a text post and, instead, relying on graphics and charts to portray specific points, brands can appeal to the visual needs of site visitors and viewers. It seems like a positive thing across the board, right? It can be. However, because of the viral potential of infographics, they have become major targets for online property theft. Infographics take time, money…
  • How to Create Relevant Content Using Customer Personas

    Pratik Dholakiya
    29 Sep 2014 | 1:20 am
    Your content marketing is failing. There, I said it. You want to ignore it and you think that, with time, your content will attract more traffic and subscribers. Not going to happen! It’s not because your content is bad, or that you don’t have enough of it. It’s because your content isn’t targeted at the right people. Now there are a couple of reasons why targeting is so important. First, there are over 150 million blogs on the Internet. That means you need to stand out so that potential customers can find you. Second, when they come to your blog or site, they’re looking for answers…
  • 6 Marketing Lessons from a Coffee Commercial

    Rohan Ayyar
    18 Sep 2014 | 1:53 am
    The biggest strength of a stammering comedian is… SUSPENSE! – declares the protagonist of Nescafé’s latest YouTube ad. The video has become a runaway success in India and elsewhere, with nearly 3 million views in less than a fortnight. I’ll give you two minutes to watch it if you haven’t… (No coffee needed!) It’s a superb example of the use of the elements of surprise and irony in a single video. Add to that, the emotional appeal, and it was a guaranteed success even before it got started. Where there is a viral video, there is a marketing lesson. As marketers, we tend to watch…
  • 4 Professional Objectives Every Marketer Should Aim For

    Rohan Ayyar
    10 Sep 2014 | 4:41 am
    Presentation slides for the weekly meeting with sales. Putting the finishing touches on your next ad campaign. Brainstorming ideas for your social media pipeline. Getting the best output possible out of your agencies. Nagging the finance guys to release your vendors’ payments on time. Work never stops in a marketer’s calendar. The sheer quantum and variety of tasks that most marketers get around to doing every week puts the hardest working bean counter to shame. With the world going digital and mobile and connected 24x7x365, the need for people like us to be on our toes around the clock…
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    Search Engine Journal

  • Microsoft Undergoes Restructuring, Top Bing Positions Eliminated by @mattsouthern

    Matt Southern
    30 Oct 2014 | 10:33 am
    Duane Forrester broke the news on his personal blog this morning that Microsoft is in the midst of restructuring several divisions within the company, which has directly affected the Bing division. Several Bing employees, including Forrester who had been with the company for 7 years, were laid off as a result of their positions being eliminated. Microsoft announced changes within the structures of several groups in the company. My group was affected, and while I have natural concerns for my own future, I am now faced with saying goodbye to some talented friends and coworkers. It has been a…
  • 10 Tips for an Awesome and SEO-Friendly Blog Post

    Marieke van de Rakt
    30 Oct 2014 | 7:15 am
    Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills! For some, writing for […]The post 10…
  • 8+ Courses to Diversify Your Marketing Strategy Without Feeling Overwhelmed by @seosmarty

    Ann Smarty
    30 Oct 2014 | 5:31 am
    Learning to become a better Internet marketer is a challenge: There’s so much information to discover and so many techniques to try! My list of free (or cheap) marketing courses aims is designed to diversifying your list of learning resources. Many of them will be absolutely new to you. Another important criteria for this list has been productivity. All of these courses are strictly to the point, comprehensive, yet clutter-free. Enjoy! 1. How to Start a Blog Have you ever come across Moz’s beginners’ guide of SEO? First Site Guide is the same caliber, but strictly for beginner…
  • What To Do When Things Go Wrong On Social Media: An Interview With Melissa Fach by @brentcsutoras

    Brent Csutoras
    30 Oct 2014 | 5:22 am
    A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I was able to catch up with Melissa Fach of Moz and Authority Labs to discuss how to build a community, as well as handle tough situations on social media.  During an average day she manages social accounts with over a million followers as well as several other accounts with 100K+ following. Everyone wants to have a community, but what is it that you really need to focus on in order to set yourself up for […]The post What To Do When…
  • Rethinking E-Commerce Taboos: Don’t Go With the UX Flow by @brianzengdotme

    Brian Zeng
    30 Oct 2014 | 4:02 am
    Ken Olson, Chairman and founder of DEC once famously said, “There is no reason anyone would want a computer in their home.” I bet he felt at least a little silly about that statement by the time he died in 2011. That is the trouble with always going along with ‘the way things are’. Every once in a while, there will be an upstart who will come along and change the rules of the game so startlingly it leaves everyone else completely obsolete in the process. The e-commerce business is no stranger to the ‘this is how it must be […]The post Rethinking E-Commerce Taboos: Don’t Go…
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    AutoRevo Blog

  • 5 Scary Examples of What Not To Do On Your Website – Tuesday Tip Video Clip

    Greg Gifford
    28 Oct 2014 | 3:01 pm
    5 Scary Examples of What Not To Do On Your Website [VIDEO] It’s almost Halloween, so we thought we’d share some scary examples of things that auto dealers love to do on their websites… even though every example is awful for SEO and user experience, we see them all the time. Sit back and watch this week’s video and learn what NOT to do on your dealer website. VIDEO TRANSCRIPT Welcome back to another Tuesday tip Video Clip. I spoke in Houston yesterday at the Digital Dealer Workshop, and part of my presentation shared some common SEO and user experience pitfalls that far…
  • Proof That SEO Is Absolutely Necessary – Tuesday Tip Video Clip

    Greg Gifford
    21 Oct 2014 | 2:43 pm
    Proof That You Absolutely Need SEO [VIDEO] We talk to dealers all the time who call us wondering why their site isn’t showing up higher in Google. Most people assume that if they have a website, that website will just show up in search results – but they don’t think about how other dealers are fighting for the same spots on page one. To help demonstrate why great content and proper SEO are now absolutely necessary, we share some quick back-of-the-napkin math to help illustrate how competitive the automotive niche is. I wrote an article in Search Engine Land recently that…
  • Local SEO Presentation From Digital Dealer – Tuesday Tip Video Clip

    Greg Gifford
    14 Oct 2014 | 1:42 pm
    Digital Dealer 17 Presentation [VIDEO] I presented a session on Local SEO at Digital Dealer 17 in Las Vegas a few weeks ago, and the presentation was a huge hit. In fact, it was voted as one of the top sessions of the entire conference… We wanted to share my helpful tips and information with everyone who wasn’t able to make it to Vegas, so this week’s Tuesday Tip Video Clip is a LOT longer than normal. The video clocks in at around 50 minutes, so make sure you grab some popcorn and a note pad, because I squeeze in as many SEO and online marketing tips as I can… The…
  • Bookmarking Your Login Page – Tuesday Tip Video Clip

    Greg Gifford
    7 Oct 2014 | 3:04 pm
    Bookmarking The Login Page [VIDEO] How much time do you spend logging in to your website’s back end system? Instead of hitting the provider’s website, scrolling to the login link, and clicking it – why not just bookmark your login page? You’ll save time and get to where you’re going faster… VIDEO TRANSCRIPT Welcome back to another Tuesday Tip Video Clip. This week’s tip is short and easy. It’s really just for AutoRevo customers, but you can apply this tip to whichever platform you’re on. So you pretty much live inside the AutoRevo system, right? Most…
  • Why Call Tracking Numbers Are Bad – Tuesday Tip Video Clip

    Greg Gifford
    30 Sep 2014 | 1:11 pm
    Why Call Tracking Numbers Are Bad [VIDEO] After my session at Digital Dealer 17 last week, several dealers had questions about using call tracking numbers on their dealership websites. Since so many dealers were interested in the answer, we thought we should share the information with everyone in this week’s Tuesday Tip Video Clip. VIDEO TRANSCRIPT Welcome to another Tuesday Tip Video Clip. This week’s topic comes directly from dealers we met at the 17th Digital Dealer Conference in Las Vegas. After my session, several dealers had questions about call tracking. I thought I’d share…
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    Launch Digital Marketing

  • Three Simple Ways to Save Your Reputation By Managing Your Google Business Page Correctly!

    Mary Lane
    24 Oct 2014 | 1:48 pm
    If you have a Google My Business account, it’s important to know how to manage the reviews your page is receiving. Whether you want to respond to an existing review or flag something that may be deemed inappropriate, there are simple steps you can take to manage your page. First, be sure that you’re logged in to your account at Then, simply open the page where the review in question is posted and select the “About” tab. Scroll down to find the review and you’ll have the option to either respond, flag or share the review.1. Respond…
  • One Simple Step to Protect Your Private Information Online & Avoid An Embarrassing Photo Leak

    Nick Wittenrood
    19 Oct 2014 | 8:03 am
    From the Jennifer Lawrence photo scandal to the 200,000 Snapchat photos that were recently leaked, it feels like hackers are everywhere, and celebrities aren’t the only ones that are being targeted. Unfortunately, having a strong password doesn’t necessarily mean that you’re protected at this point. However, many sites — including Twitter, Facebook, and Google — are now offering a 2-step verification process during sign in.According to Google, everyone should use 2-step verification because it will add an additional layer of security to your account. This extra step makes it that…
  • How to Use WordPress Custom Fields

    Steve Vorass
    10 Oct 2014 | 1:36 pm
    In this article, I will share a step by step guide to using WordPress Custom Fields which have made my life as a front end developer much easier. Note: In WordPress 3.1 – the core team wanted to make the Write Panel cleaner, so they unchecked the view button for Custom Fields. If you don’t see them, then click on the Screen Options Tab (in the top right hand corner), and check Custom Fields.What are WordPress Custom Fields?Custom Fields are a form of meta-data that allows you to store arbitrary information with each WordPress post. While this does not sound so powerful, it is the single…
  • Google Announces Dynamic Remarketing For Auto Industry

    Cara Garvey
    2 Oct 2014 | 1:29 pm
    Google has announced the latest addition to AdWords: dynamic remarketing. With this new feature, advertisers are now able to enhance results and increase profits from their remarketing campaigns. How does it work? First, let’s spell out the remarketing basics.Remarketing allows advertisers to track website visitors via a small piece of special code added to the site’s back end. Once this tracking code is placed, advertisers can show targeted ads on the Google Display Network to users who have previously been on the website to increase return visits and eventual conversions.How does…
  • Chicago Police Memorial Foundation Launches Website for Horses of Honor Charity Art Installation

    Launch Digital Marketing
    27 Sep 2014 | 11:51 pm
    The new website details how the charity benefits fallen Chicago police officers and allows users to sponsor a Horse of Honor.Since 1853, over 500 Chicago police officers have fallen in the line of duty while helping to protect the city of Chicago. In honor of the officers who have given their lives for the city, Wintrust has partnered with the Chicago Police Memorial Foundation to create a public art installation: Horses of Honor.The Horses of Honor sculptures are designed to resemble the horses of Chicago’s Mounted Patrol Units, standing for the support and assistance the Chicago…
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    Inbound Marketing Services

  • 3 Decisive Changes Google Made to SEO
    28 Oct 2014 | 1:54 pm
    There’s an inside joke at our Fannit office that one year of real time in an industry is about three years in the SEO world. Changes and developments occur so fast in the land of SEO that it makes it imperative that we keep up with the times.Check out these three changes that Google has made to their search engine ranking system since the black hat days of SEO.1. White Hat vs. Black Hat (Brand vs. Tactics)A typical “SEO guy” from the stone age of SEO (about 2-3 years ago) would often keyword stuff, build spammy backlinks, and use crowd or duplicate content, causing his sites to shoot up…
  • The Top Content Marketing Strategies That Google Loves
    27 Oct 2014 | 10:03 am
    The world of online marketing is like stepping through the looking glass — on the outside, it looks very small. But in truth, online marketing is a vast and complex kingdom that regular consumers could never imagine.There are crawlers (also known as spiders), SEO, PPC, CRO, CTAs — a whole world of jargon that most marketers know backwards and forwards thanks to hours of research and repetition. But turning jargon and meaningless acronyms into living, breathing reality is honestly quite difficult. What techniques should we use? Which should we avoid? How can marketers get their content to…
  • The Key To Generating Leads Online For Your Business
    1 Aug 2014 | 3:03 pm
    When we are working with clients on fixing their marketing issues in the Seattle area, there are three main areas we address.The first area involves solving the obstacle of having no traffic, second, we help clients get leads, and third, we help our clients get sales by closing the loop of the inbound marketing process and optimizing the sales funnel.All businesses have a unique problem in one of these three areas (or all areas) that must be addressed in order to make their marketing campaign show positive ROI.This means that it’s imperative that you (the business owner or marketing…
  • 5 Reasons Why Content Marketing Is The Best Move For Your Company’s ROI
    8 Jul 2014 | 10:06 am
    Content marketing and outbound sales strategies are often pitted against each other, like brutish bloodied boxers waiting for the bell.Some are convinced that one must win and the other must lose – and that’s unfortunate.I would suggest that we take the strengths of both and pit them against the real problem – doing business successfully in a competitive world.Yet, I do understand – a change must be worth the investment.For CEOs, marketing managers, and business consultants who have consistently worked within an outbound sales strategy for finding customers, we understand…
  • Learn Internet Marketing: The Short Marketing Guide To Long Term Marketing Education
    9 Jun 2014 | 9:40 am
    Online marketing catches people at unique points and positions in life. Some may be business owners, others may be marketing managers, some might be experienced leaders, and others might be marketers just starting out in their careers.For anyone in marketing, the internet is a great resource. It’s full of information for people who are willing to learn – and most are.The difficulty I’ve found is discovering resources that seamlessly fill in the educational gaps that result from the necessary process of self education.I think every marketer or marketing manager would agree…
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    Seven Boats Info-System - Digital Marketing Company India

  • Make Your Brand Personal: Why and How

    Debajyoti Banerjee
    27 Oct 2014 | 10:15 am
    Make Your Brand Personal: Why and How Messages that connect a brand with consumers are always personal and emotional. Don’t let the marketing pundits tell you otherwise! You may find many suggestions floating around that consumers love statistics, they love facts and they enjoy looking at the competition before making a move. That is all very well, but they come after the need to forge that emotional bonding. Do you remember the recent Google ad about friendship between the seemingly hostile countries India and Pakistan? There are no facts, stats or hardcore marketing hits there, and yet it…
  • Does Your Content Have What it Takes?

    Debajyoti Banerjee
    25 Oct 2014 | 12:37 am
    Does Your Content Have What it Takes? In the world where there are more content being pushed to the sidelines than the ones being read, you need to stay ahead of the curve to be visible. There are so many tips and tricks doing the rounds, offering you invincible ideas on getting your content to stick. Many of the tricks work while some don’t. In this blog, too, you will find some content marketing ideas that you would want to know and implement. In this post, however, we are giving you a checklist that you need to measure your content. For example, does your content have an element of…
  • Wish you all a very happy Diwali

    Debajyoti Banerjee
    22 Oct 2014 | 2:49 am
    Wish you all a very happy Diwali It is that time of the year when the “festival of lights” knocks on every door of India. Diwali is an ancient Hindu festival celebrated across the country every year in Autumn. According to the Hindu mythology the festival is for celebrating return of Lord Rama to his kingdom after vanquishing Ravana, the evil, and thereby spiritually signifying the victory of good over evil, light over darkness, hope over despair and knowledge over ignorance. The festival typically extends for five days but the main festival night of Diwali occurs on the darkest new moon…
  • Some Useless SEO Metrics

    Debajyoti Banerjee
    20 Oct 2014 | 1:10 am
    Some Useless SEO Metrics Metrics are awesome in the sense that they help you measure the performance as well as provide the clue to weak links in the chain. SEO metrics have evolved over time, the old giving way to the new. Some metrics of SEO that looked like invincible are now gathering dust in the office attic. In this blog, we have often suggested SEO metrics that you need to look at in order to remain in the game. Today we are throwing up some SEO metrics that are completely useless! The reason is that we don’t want you to fuss over them and move on! Keyword Density: Who cares about…
  • Your Blog is not Read? Find out Why!

    Debajyoti Banerjee
    15 Oct 2014 | 9:53 am
    Your Blog is not Read? Find out Why! Every content marketing team published blog posts in the form of content, Infographics or videos. Blogs act as vehicles to disseminate information and have the potential to be excellent tools for online marketing. The problem is that there are so many blogs waiting to be read or simply ignored. With so many options on the table, many blogs are bound to feel relegated to the sidelines. How do you prevent your blog from hitting the oblivion room on the internet? Here are some pointers! Trust is a very important reason why an online visitor will read what you…
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    Positionly Blog

  • Google Penguin 3.0 Algorithm Update Analysis

    Krystian Włodarczyk
    30 Oct 2014 | 8:49 am
    Google Penguin algorithm updates aim to decrease search engine rankings of the websites that use forbidden link building techniques. The newest update was released on 17th of October. It’s the 6th refresh of the algorithm so far. It focuses on spammy backlink profiles and based on the official source – it affected less than 1%... Read more » The post Google Penguin 3.0 Algorithm Update Analysis appeared first on Positionly Blog.
  • The Ultimate Startup Advice to Get Tons of Traffic

    Krystian Włodarczyk
    28 Oct 2014 | 6:55 am
    There’s undoubtedly widespread interest in growth hacking among startups and young companies as a new way of acquiring traffic with non-conventional methods that try to fit within the informational noise around the Internet. Probably you read about big companies that did one brilliant thing that left the gates with traffic opened. It’s a pity that when... Read more » The post The Ultimate Startup Advice to Get Tons of Traffic appeared first on Positionly Blog.
  • Everybody is Putting Needles in Google – Reasonable Point of View on SEO

    Krystian Włodarczyk
    22 Oct 2014 | 3:00 am
    Every time Google rolls out a new algorithm industry is boiling with discussions and most of the times – frustration and accusations. Big bad Google is updating their product and businesses worldwide suffer. Ongoing algorithm updates painfully affected many websites and online businesses. They also had an impact on the businesses of the people I... Read more » The post Everybody is Putting Needles in Google – Reasonable Point of View on SEO appeared first on Positionly Blog.
  • 3 Very Important Elements You Should Consider In Influencer Outreach

    Venchito Tampon
    16 Oct 2014 | 2:42 am
    Blogger outreach is a common practice in the SEO landscape that is commonly used to acquire high quality links or to get some coverage on top media outlets (e.g. Huffington Post). When done right, outreach can bring tons of value to a certain brand or website, including: Strong connections or relationships with authorities or influencers... Read more » The post 3 Very Important Elements You Should Consider In Influencer Outreach appeared first on Positionly Blog.
  • The Real Engines of Startup Growth (Besides the Product)

    Krystian Włodarczyk
    15 Oct 2014 | 1:14 pm
    The bar has been set pretty high for online-based companies. Established businesses tend to grow gradually over the course of a year, whereas startups have to achieve similar growth in as little as a month. Ok, maybe not literally, but you get the point. Start-up equals growth. We all love to read about success stories... Read more » The post The Real Engines of Startup Growth (Besides the Product) appeared first on Positionly Blog.
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    Medical Website Marketing

  • Using Medical Website Marketing To Promote Your Alternative Medical Practice

    23 Oct 2014 | 5:48 am
    Alternative medicine is, as the name implies, a type of medical treatment that is used as an alternative to traditional medical treatments. Some types of alternative medicine include: •    Herbal supplements •    Large doses of vitamins •    Drinking different types of teas •    Spiritual therapy •    Massage therapy •    Magnet therapy •    Manipulative therapy (Chiropractic) •    Energy therapy While some of these methods of medical treatment have maintained their popularity through the ages, others have gained new popularity as a way of receiving…
  • Important Healthcare Marketing Trends Today

    21 Oct 2014 | 5:56 am
    Increases in the number and diversity of healthcare providers and facilities have led to an increase in competition within the health care industry. Healthcare has become a genuine marketplace that is made up of individual businesses striving to attract more of the available business that all of the others. In response, website marketing companies are providing custom website services that address the specific needs of healthcare businesses. Depending on the trends of the times, the message that the healthcare provider sends and the media through which it is presented will determine the…
  • Online Marketing And Social Media Automation

    19 Sep 2014 | 3:03 am
    Online marketing has gone through many changes and platforms over the years. Today, using social media as an online marketing tool is a great idea for many businesses. The problem, as many business owners will tell you, is that it takes a lot of time to maintain a social media outlet. For this reason, many people are turning to automation tools for their social media needs. Online Marketing Phoenix Social Media for Online Marketing: Why? Not everyone is convinced that social media is worth the time and effort it takes to do right. Here is an interesting fact: almost 75 percent of all internet…
  • Basic Internet Marketing Strategies

    19 Sep 2014 | 3:01 am
    If you were to do a simple search on the term “internet marketing” on Google, you would get back 346 million hits! And that number is only going to grow. There are a lot of people who have a lot of ideas on what and how internet marketing is, but, like everything else in life, if you stick with the basics, you can get by just fine. Internet Marketing Phoenix Internet Marketing: 3 Basic Strategies If you boil it all down, internet marketing comes to three things: SEO (Search Engine Optimization), Page Content, and Social Media Marketing. If you can master these three strategies, or find an…
  • Healthcare Marketing: The Modern Way To Promote Your Medical Practice

    22 Aug 2014 | 3:02 am
    Advertising has not always been legal for medical practices. Today, medical practices are not only permitted to advertise, they must go a step further and use healthcare marketing strategies online to remain competitive and continue to attract new patients. Today, the only way to get patients through the doors of your practice is by leading them to your website first. Although many practices focus on promoting their business for the current techniques and/or products they offer through their practice, healthcare marketing is the ideal venue for getting any information out there that will help…
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  • Upgrade Your 2 Post Server Rack To A 4 Post

    Guest Author
    13 Oct 2014 | 10:38 am
    A 2 post server rack is a common setup for many small business networks. The system looks essentially like the outline of a door frame, where the individual servers are installed with the side posts connecting to the middle of each piece of hardware.While this does work for smaller configurations, the more hardware you add to the network, the heavier it becomes and the more support all of the networking equipment requires. This does not mean you need to swap out the two post server rack for a four post server rack. Instead, all you need is a 2u 2 post conversion kit.This kit is going to allow…
  • Web Server Connections – Discover What They Are

    Guest Author
    14 Aug 2014 | 11:59 am
    Working on the Internet is a good thing to do. However, people will quickly find some of the terms are going to be new to them and they need to know what they mean. This is when people should know more about what the web server connection is and what a web hosting server does. Once people know about these two things, they will be able to talk about some of the tech terms and  access the right information they need to have.What Is A Web Server Connection?The web server connection is the middle man between the website and the computer people are trying to connect to the website with. This…
  • How to use Es File Explorer OTG support

    Roland Fortune
    6 Aug 2014 | 10:19 am
    In the world of android, Nexus devices along with some others (see list below) come with USB OTG (on the go) support. Which allow you to connect peripheral devices such as mouse, keyboard and USB storage devices. Which means you can have a flash drive with all your favorite music, movies and photos and to connect and view in your device whenever. Use a USB keyboard to text or type out emails on your device if you’re like me. So all these are possible but to get USB storage devices to be recognized by the device you need the help of certain apps. So today we’ll be looking at ES…
  • More Material Design from Google

    Roland Fortune
    28 Jul 2014 | 12:44 pm
    Last week the Google Play Store got a Material Design face life giving it a rich new look we that we were waiting for. So for those who don’t know Google has set a fall release for it’s new android operating system(so far only named L for the developer preview) and with that brings a drastic redesign of the user interface calling it ‘Material design’. This would also be present in apps in the Google play store as the new standard. The new version of android through material design offers animation and contextual changes each time you interact with anything from each…
  • Cellphone Unlocking: An Email From The White House

    Roland Fortune
    25 Jul 2014 | 9:03 pm
    It’s not everyday that I check my email and see that the sender is the White House. So I was skeptical but when reading through I realized that last year I and over 114,000 others signed an online petition to allow for smartphone unlocking in the US:“Note: You’re receiving this email because you’ve previously petitioned the White House on cell phone unlocking“Cellphone unlocking has been a hot topic, why? Because US mobile phone carriers want(ed) to outlaw the practice because they do spend a lot of money to subsidize the phone they offer with contracts and other…
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    Brent Carnduff

  • Google Finally Updates it’s Penguin Algorithm (Penguin 3.0)

    Brent Carnduff
    19 Oct 2014 | 2:05 pm
    Photo by Anne Frohlich – Flickr CC According to Barry Schwartz of Search Engine Roundtable, Google has confirmed that they have finally released the long-awaited Penguin update over weekend (started rolling out on Friday). Google originally launched Penguin in April of 2012. It was designed to identify and penalize sites that were acquiring unnatural links – i.e. buying links, link networks, etc – in order to improve their search rankings. To recover from Penguin, websites that were penalized had to try to identify the bad links, contact the linking site requesting that they…
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    Himanshu Mehra

  • 3 Content Curation Tools to Uplift Your Content Marketing

    Himanshu Mehra
    7 Oct 2014 | 4:25 am
    In recent years, content marketing has gained so much popularity in online marketing field. It has proved itself as a great game changer in SEO world. But do you know why it gained such a big success? It is because people and search engines love relevant and valuable content. People especially like those websites which curate content to educate them, increase their knowledge or amuse them. Developing and curating interesting content is a challenging task for every content marketer. Whether you are an experienced content writer or a newbie, it is difficult to produce a piece of content that…
  • 6 Momentous Pinterest Tips for Businesses and Individuals

    Himanshu Mehra
    15 Sep 2014 | 9:54 am
    Pinterest was introduced in March 2010, since then it has grown exponentially and became one of the most valuable social media channels for internet marketers. Pinterest has more than 70 million users all over the world (80% of them are women) and it is driving a significant amount of referral traffic (4.3%) for websites. Facebook is ahead by a great difference (13.8%) though, but In January 2012 Pinterest drove more referral traffic than YouTube, LinkedIn and Google+ altogether. These statistics prove that Pinterest is a valuable platform to boost up your social media campaigns. In this…
  • Got Inaccurate Google Analytics Data? Use these Six Options

    Himanshu Mehra
    1 Sep 2014 | 10:39 am
    Every online marketer knows about Google Analytics, It is a free tool that shows you the data about your site’s visitor. It tells you how a user visited your website, from which source did he arrive, how much time did he spend, how many pages he visited and much more. Google Analytics is one of the best traffic analysis tools available for Free for internet marketers. However there are so many situations when Google Analytics doesn’t provide accurate data. Many online marketers have found critical issues with GA in recent times. For example its real time data collection is not that…
  • Learn E-commerce Analytics With Google Analytics Academy

    Himanshu Mehra
    28 Jul 2014 | 9:16 am
    Do you like to learn? Well, I do and I am sure that you like it too. Learning is a necessary part of our life as it gives new opportunities to grow personally and professionally. To provide you new learning opportunities ‘Google Analytics Academy’ is running a course on internet named as “E-commerce Analytics: From Data to Decisions”. This online course is the next installment of its previous program “Google Analytics Platform Principles”. The online study program of is completely free and you must register for it if you are eager to learn about E-commerce analytics. The program…
  • The 10 Point SEO Checklist for Your Website

    Himanshu Mehra
    15 Jul 2014 | 6:03 am
    There are thousands of people running their businesses online through their website. Numerous new websites are being launched every single day, hence it has become so arduous to be visible at the right position on SERP for targeted audience. To outrank these websites and become visible for targeted audience, you need to follow ideal SEO checklist. This ideal SEO checklist will make your website gain higher ranks, more traffic and new business opportunities. Now you must be wondering what this ideal SEO checklist is. How is it formed and what attributes does it contain? Well, that is what I am…
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    Optimind Web Design and SEO Company Philippines

  • How to Make a Strong Start in the Business

    Rowena Pasaylo
    23 Oct 2014 | 7:01 pm
    How to Make a Strong Start in the Business Starting a business might be a great challenge for you because it makes an interesting part of building your career in the near future. You can evade this in your business ventures by taking your time and planning out all the vital steps you need to reach to achieve success, just like how a digital marketing agency in the Philippines  do it, for example. There are people who really wanted to try building a business but so afraid to begin because of its uncertainty of not to become successful in the industry. If you want to build a business, don’t…
  • 7 Responsive Web Design Myths Busted!

    Jen Corre
    22 Oct 2014 | 10:20 pm
    7 Responsive Web Design Myths Busted!   Myths can’t be translated as they did in their ancient soil. We can only find our own meaning in our own time. ~ Margaret Atwood What every mobile app developer Philippines, as well as the web designers and developers in general, must know is that there are responsive web design myths out there. Don’t misunderstand, but responsiveness has immense benefits. Nonetheless, these myths or simply misconceptions can be a great barrier to proper planning, scoping and executing the responsive project. Now is the perfect time to bust these myths!  …
  • IN THE NEWS: Google Panda 4.1 – The 27th Panda Update

    Jen Corre
    15 Oct 2014 | 7:35 pm
    IN THE NEWS: Google Panda 4.1 – The 27th Panda Update   Attention: Digital marketing Philippines providers. Let us not forget that Panda was initially created to penalize low-quality contents from poorly written to thin to duplicate to irrelevant to spammy contents. Put simply, Panda aims to weed out bad contents since they are bad for user experience (UX) and reward strong contents. Here is our take on the recent Panda update dubbed as the Panda 4.1.   What is Google Panda 4.1 update? Four months and four days after Google rolled out Panda 4.0, the search giant slowly rolled…
  • A Guide to the 3-Click Rule

    Jen Corre
    13 Oct 2014 | 8:56 pm
    A Guide to the 3-Click Rule   Think of why you are redesigning the website in the first place. Oftentimes, one reason users leave the site is because of their frustration of not being able to find what they are looking for. Why bother when you can find the information on other sites, right? Navigation is a critical aspect you cannot overlook during a website redesign. There are no hard rules, only guidelines. One of these guidelines that any web design company Philippines is familiar with is the 3-click rule.   What is the 3-click rule? The 3-click rule simple states that the…
  • Completing the Website Redesign Project Team

    Jen Corre
    13 Oct 2014 | 12:47 am
    Completing the Website Redesign Project Team   Website design and development is a multidisciplinary field. On the other end, a website is your brand’s presence online. The public expects a lot from your website. That’s why choosing just any digital marketing agency Philippines to develop or redesign your website is a no-no. The right website redesign team is what you need. Here is a guide, not a rule, of should be working on the project.   1) Project manager The success of the team depends on the project manager. The project manager’s responsibility is not just the site, but…
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    Blogging Den

  • Permalink in Blogger : How to Setup in Blogger Blogs?

    Satish Kumar Ithamsetty
    25 Oct 2014 | 12:57 am
    Permalink in blogger setup is one of the most important aspects in Blogger SEO. Once you setup permalink in WordPress, that will apply for all your posts. But it does not work on blogspot blogs. This permalink should be set up for every post before publishing it. This feature was not available from blogspot blogs. ...Credits: This article (Permalink in Blogger : How to Setup in Blogger Blogs?) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging DenRelated posts:Addition of Meta Description Tags on Blogger blog What is the Best Permalink Setup in WordPress SEO? What are…
  • How to Create and Add RSS Feeds to website by using Feedburner

    Satish Kumar Ithamsetty
    24 Oct 2014 | 11:29 pm
    Feedburner is another free tool provided by Google and will allow the blog visitors to subscribe your blog via Email. You will create a RSS feed-a data format allowing your blog subscribers to stay updated with your blog’s content. Once created, you may also view the status of those who have subscribed, which will be ...Credits: This article (How to Create and Add RSS Feeds to website by using Feedburner) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging DenRelated posts:Addition of Contact form officially on Blogger Addition of Meta Description Tags on Blogger blog…
  • Get the 65 % Discount in Hostgator and learn WordPress Installation | install wordpress

    Satish Kumar Ithamsetty
    23 Oct 2014 | 12:40 am
    WordPress is one of the famous self hosted blogging platform. To install wordpress , need to choose good hosting to save files safely. WordPress installation is very easy. No need to learn programming skills to do this. Today I am going to discuss how to install WordPress on web hosting service. In this tutorial I ...Credits: This article (Get the 65 % Discount in Hostgator and learn WordPress Installation | install wordpress) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging DenRelated posts:WordPress Installation : Smart Guide on Manual Installation SELECT SUITABLE…
  • Install and Setup WordPress SEO by Yoast Plugin

    Satish Kumar Ithamsetty
    30 Sep 2014 | 10:50 pm
    WordPress blog’s elite developer “Joost De Valk” created a Plugin and created history a few years back. The plugin had all the options related to SEO. It is not like “All-in-One SEO”, which have  simple and had less options for SEO comparatively. The plugin created by Joost, the name is “WordPress SEO by Yoast”, it ...Credits: This article (Install and Setup WordPress SEO by Yoast Plugin) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging DenRelated posts:All-in-one SEO Plugin Install and Setup in WordPress How to Install and Setup Related Posts Plugin in…
  • What is the difference between vs

    Satish Kumar Ithamsetty
    30 Sep 2014 | 5:33 am
    Which solution to choose between and ? Simplicity and freedom? Here is a list to help you choose between Automattic and made ​​platform in the open source solution … vs WordPress.Com is a hosting platform that facilitates online publication. The software is hosted and maintained by the team Automattic , ...Credits: This article (What is the difference between vs is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging DenRelated posts:Free WordPress Themes for Newbies…
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    Dot Com Media Moguls

  • Tips for Using Mobile Website Design Effectively

    27 Oct 2014 | 3:42 pm
    Businesses need more than just a website to stay competitive in today’s digital marketplace. Today’s consumer is on the go and increasingly using mobile devices to access the internet, research and purchase goods and services. Creating a mobile website uses different design techniques and methods than what was used in traditional site building. Interfaces need to be configured for smaller screens that are operated by touch. To get the most out of your mobile website design, follow these helpful tips. Your content should be as concise and simple as possible. A mobile user lacks the…
  • Take the Next Step with Video SEO

    22 Oct 2014 | 3:44 pm
    The world of online marketing has grown to include the use of videos to reach consumers. The increasing popularity of sites such as YouTube has made it clear that people prefer to view videos that feature sound and movement. Savvy business owners will use this trend to take their marketing campaigns to the next level with video SEO methods. We’ll talk about some of the way the use of videos can benefit you in reaching your business goals. Public Demand. Studies show that people are more likely to click on a video than a still image. They will also spend more time viewing a video than they…
  • Tips for Selecting the Best PPC Management Provider

    17 Oct 2014 | 3:41 pm
    Using AdWords is something almost anyone can begin in a matter of minutes. But, unless you have the appropriate PPC management in place, you could be wasting your marketing money for clicks that don’t become customers. A successful PPC campaign starts with knowing how to pick the best provider to get you the results of increased clicks and conversion rates. We’ll talk about some tips for selecting a PPC management provider. One of the first aspects any business owner looks at is the cost associated with utilizing any type of service provider. Each company has its own standard package,…
  • Frequent Follies in PPC Management

    Inna Blitshtein
    12 Oct 2014 | 2:49 pm
    There is an old saying that tells us the money one pays is not always equal to the money one earns.  The same could be said for paid marketing, also known as PPC management.  The initiatives, without the right direction, can lead to disaster.  Before you purchase the wares to execute your own, make sure you don’t make any of the following mistakes:   1.        Sub-Par Landing Pages The key to attracting customers is an effective landing page that will attract an audience and keep them coming.  Your campaign will be of no success, if this one simple factor is not adhered…
  • How to Flow With Video SEO

    Inna Blitshtein
    7 Oct 2014 | 2:47 pm
    A new trend in marketing is video SEO, which is merely the incorporation of the SEO tactics with which you are already familiar into videos that can put your information in motion.  In order to get the most of your initiative and to see conversion rates far beyond your competitors, it is important you pay attention to the following tips.   Go For Quality When you are making videos meant to highlight the positive aspects of your product or service, you should always place quality before quantity.  Make sure you have invested in or rented video equipment that will create a clear image,…
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  • Need To Know SEO For Small Business Owners (Donna S. Duncan )
    6 Oct 2014 | 7:58 am
    - A need to know SEO list for small business owners. Don't be disappointed! Start with the right expectations. The post Need To Know SEO For Small Business Owners written by Donna Duncan appeared first on .
  • There Is No Such Thing As SEO Magic (Donna S. Duncan )
    13 Sep 2014 | 4:28 pm
    - When people ask me about SEO for the first time, I often get the impression they're expecting to hear something about a "SEO Magic" - something ... The post There Is No Such Thing As SEO Magic written by Donna Duncan appeared first on .
  • Why Blog? Not Just Because Your SEO Tells You To (Donna S. Duncan )
    5 Aug 2014 | 8:02 am
    - SEO's aren't just trying to make a small business owner's life miserable by suggesting they blog. It'll help your business. Take 5 and learn why. The post Why Blog? Not Just Because Your SEO Tells You To written by Donna Duncan appeared first on .
  • Frustrated By SEO? You Have Every Right! (Donna S. Duncan )
    24 Jul 2014 | 9:47 am
    - I heard it again last week – “I”m so frustrated by SEO!” The comment came from a small business owner who was articulating his frustration while trying to understand SEO. I heard words like “mystery” and “black magic”. Thing is, SEO is not a mystery. It’s certainly not black magic. But there is some truth […] The post Frustrated By SEO? You Have Every Right! written by Donna Duncan appeared first on .
  • How The Local Search Ecosystem Works (Donna S. Duncan )
    25 Jun 2014 | 6:54 pm
    - In another post, I explain why it’s important to ensure consistency in how your business is listed in local directories and websites. It’s a challenge. To understand why, you need to understand how the local search ecosystem works; how it is structured and operates. This post is my attempt to do that. To Say It’s […] The post How The Local Search Ecosystem Works written by Donna Duncan appeared first on .
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    Indian SEO Blog: Tips, Updates on SEO, SEM and Online Marketing

  • Is Investing in Social Media Marketing Strategies a Good Idea?

    Indian SEO Company
    21 Oct 2014 | 12:49 am
    Marketing is the key to reach maximum number of customers and these days digital marketing is not restricted to websites anymore. Social media is very popular nowadays and gives you a universal platform to reach maximum number of potential customers. Sites like Facebook, Twitter, Google+ and Pinterest can help you connect with the customers emotionally and boost your brand image. If your company still does not have a Facebook or Twitter account, then you are simply allowing your competitors to beat your business. You can hire a SMM company for your social media marketing campaign or take care…
  • Boost Local Search Rankings with These Steps

    Indian SEO Company
    13 Oct 2014 | 11:34 pm
    If you are worried about your low local search rankings, I presume you have been leaving out on the right and effective ways to fetch good ranks. In order to drive out your worries and see your business soar high on local search ranking lists, at first you need to be aware of the key local search ranking factors. Only after gathering knowledge about them, you will be able to perform the steps that this article will tell you to improve local search rankings. Here, I would like to mention that in case you are not convinced about your proficiency in doing the job on your own, you should take…
  • How to Create High Quality Backlinks for Your Website Naturally?

    Indian SEO Company
    26 Sep 2014 | 1:16 am
    The fact that the only way to take your website up in Google rankings is to build quality backlinks is no news now. But, you may be wondering “how to create backlinks for my website without resorting to guest posts or some other kind of exchange?” Well, do not worry; you still can get authoritative sites linking to you. Here‘s how. I would like to begin the discussion with a new kind of method of link building, which is being called The Moving Man Method; and it is producing quality results. Thinking “how to create backlinks for my website”? Go The Moving Man Method way It comprises…
  • Give your Content a High Ranking with LSI Keywords

    Indian SEO Company
    9 Sep 2014 | 3:20 am
    Do you have a strong belief that stuffing your web content with as much as keywords will get it a high ranking on search engine? Well, you have to drive away this wrong notion as soon as possible. Excessive usage of keywords makes content sound artificial. Readers find it extremely annoying to go through a piece where keywords pop up in every five or six lines. Although keywords are necessary to make an article visible on the web, going overboard with them is one of the worst mistakes you can commit to spoil your content.2 to 3 percent of keyword density should be maintained in order to give…
  • Get to Know About the 6 Most Important SEO Metrics

    Indian SEO Company
    29 Aug 2014 | 5:14 am
    As a business owner, you certainly wish for a high ranking on Google. In order to fulfil this wish, you have to put a lot of hard work. To make a SEO campaign successful you need to monitor certain metrics on a regular basis. There are six most important SEO metrics and I will let you know what they are in the following discussion. In case, you are unable to do the tracking yourself, you can contact a good SEO Company India to help you with this. Successful SEO Techniques with Six SEO Metrics 1. Ranking – What it takes to obtain a good raking on search engine? Majority will answer…
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    Riverbed Marketing

  • What You Need to Know About the Google Penguin Algorithm Update

    Todd Mumford
    21 Oct 2014 | 11:51 am
    Recently, we took an in-depth look into the Google Panda algorithm update what it targets (low-quality content) and how it affects a website’s search visibility. Low-quality content, however, is not the only thing that Google is looking to banish from search results. In this guide, we’re going to dive into another one of Google’s major algorithm updates, Google Penguin.  What is the Google Penguin Algorithm Update? The Google Penguin algorithm update targets websites that participate in practices against Google Webmaster Guidelines to increase their rankings in search. It…
  • How to Help Your Agency Execute a Solid SEO Strategy

    Todd Mumford
    14 Oct 2014 | 11:33 am
    The best SEO results come from not just hiring an agency, but working with them to achieve the common goal of better search visibility. If you want to play an important role in ensuring the success of your SEO campaigns, here are some ways you can work alongside your agency to get results. Share Content Ideas  You know your industry better than anyone because you live and breathe it on a daily basis. Even if you don’t have the time or desire to create content, you likely have some great content ideas that pop up during the day-to-day operations. Each time you have a good content idea,…
  • How to Get Everyone in Your Company Involved with SEO

    Todd Mumford
    7 Oct 2014 | 12:43 pm
    Search engine optimization does not have to be limited to your online marketing team. Anyone in your company who can write, has a presence online, and works with customers can play a part in helping boost your company website in search. Here are some ways you can involve more people within your company in SEO. Contribute Content to the Company’s Blog Anyone who can create content in written, audio, visual, or video format should be invited to create content for the company blog. The more quality content you have on your blog, the more you can increase your search visibility by giving…
  • What is Google Panda? How Content Matters to Google’s Algorithm Update

    Todd Mumford
    1 Oct 2014 | 10:02 am
    Google has a history of constantly updating their search algorithm in order to improve it for search users by ensuring the results they deliver are relevant and of high quality. One of the major changes they have made to their algorithm over the past several years happened with the Google Panda algorithm update. In this guide, we’re going to define what the Google Panda algorithm update is, how it has affected specific types of websites, and what you can do if Panda has affected yours. What is the Google Panda Algorithm Update? The Google Panda algorithm update was first released in…
  • The Panda 4.0 Update Has Arrived: Here’s What the Experts Have to Say

    Todd Mumford
    29 Sep 2014 | 1:18 pm
    If you have been in charge of search engine optimization or inbound marketing on your team for more than a few months, you’ve likely heard about Google’s ‘Panda’ algorithmic filter. Named for one of Google’s engineers, Panda has been affecting Google’s search results both positively and negatively (depending on your point of view) for more than four years. In this post we’ll take a look at the most recent Panda 4.0 update in order to explain what you can expect, how to avoid seeing your site lose its rankings in the search results, and what might be…
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    The Web Hosting Bay

  • Download WPJobus v1.1.0 – Job Board and Resumes WordPress Theme

    27 Oct 2014 | 4:11 pm
    First of all, on WPJobus you can browse, search and filter / refine 3 entities: jobs, companies and resumes. And here companies have complex profiles and can be filtered / sorted in a companies directory. The same goes for Jobs and Resumes directories. And you don’t depend on any additional 3rd party plugins which imply […] The post Download WPJobus v1.1.0 – Job Board and Resumes WordPress Theme appeared first on The Web Hosting Bay.
  • Download Gonzo v1.9.3 – Clean, Responsive WP Magazine (Latest Version)

    26 Oct 2014 | 12:32 am
    Gonzo is built with semantic HTML5/CSS3 and is completely responsive/retina-ready. Not only is it responsive but it also keeps that magazine feel right down to mobile screen sizes. Practically every typographic element has been endlessly tweaked for different screen sizes to make sure it looks great no matter what the device. Review System Easy to […] The post Download Gonzo v1.9.3 – Clean, Responsive WP Magazine (Latest Version) appeared first on The Web Hosting Bay.
  • Download Business Essentials v2.2 – Premium WordPress Theme

    26 Oct 2014 | 12:27 am
    Business Essentials was written from the ground up with the modern business in-mind. From the elegant, clean and easy to read text, to the various fully featured page templates including staff, careers, home, and case studies your site looks gorgeous on a big screen all the way down to mobile with it’s responsive design. Easily […] The post Download Business Essentials v2.2 – Premium WordPress Theme appeared first on The Web Hosting Bay.
  • Download Focal v1.1.2 – A Responsive Photography Theme

    26 Oct 2014 | 12:26 am
    Focal is a responsive portfolio theme built for photographers. Showcase your photography in style with this fantastically designed, easy to use WordPress theme. Cutting edge, responsive design. Focal looks great on any device and images are optimized specifically for the target device, giving an amazing browsing experience. Tight integration with Heroic Gallery Manager, our amazing […] The post Download Focal v1.1.2 – A Responsive Photography Theme appeared first on The Web Hosting Bay.
  • Download Mr. Tailor v1.3.1 – Retina Responsive WooCommerce Theme

    26 Oct 2014 | 12:23 am
    Mr. Tailor is a highly customizable responsive WordPress theme. WordPress consultants are using it as a framework to quickly build powerful websites and online stores for their customers. Mr. Tailor comes with a Powerful Theme Options Panel and a custom tailored version of the revolutionary Visual Composer – Drag-And-Drop Page Builder. Demo Mr. Tailor v1.3.1 […] The post Download Mr. Tailor v1.3.1 – Retina Responsive WooCommerce Theme appeared first on The Web Hosting Bay.
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    SEO Saves

  • Get hit by Penguin 3.0? It’s probably your fault.

    19 Oct 2014 | 1:13 pm
    My twitter exploded yesterday with numerous SEO bloggers screaming about Penguin 3.0. Honestly I hadn’t noticed anything because there was really little volatility in the SERPs I’m in or the ones I’m tracking currently. Nothing unusual anyway. Let’s put a quick hold on that for the second though and talk about precisely what Penguin actually is. Penguin, unlike Panda is an algorithm update that was originally designed to tackle ‘web spam’ and other link building ‘schemes’ or strategies. Google use as far as we know two main crawlers to index…
  • Why I Will Never Sell PBN Links…

    18 Sep 2014 | 8:36 am
    It’s all the craze, the new fashion – the word is out! Private Blog Networks are abound. Not that this is anything new… Smart SEO’s have been using networks for more than a decade. A big part of the reason they’re so popular now is because it’s become a cost-effective way for every Mom & Pop business to rank their site. There’s a few specific reasons for that, but let’s state the obvious here. Content Management Systems + Themes. You can put a decent site together for $50.00 or less if you have the know how. This of course has given rise to…
  • No Link Building Is ‘Safe’

    15 Sep 2014 | 9:25 am
    Are you a stupid person? Well are you? I’m writing this out of vented frustration, certainly there are better things to write about on my blog which I hardly have the time to touch lately. This one really takes the biscuit though. You see I hear it all the time, everywhere and certainly from clients as well. Clients get these misinformed ideas from places like Moz and other horrible excuses for sites… A lot of people don’t get it that it’s in the best interest of a business reliant on content to lie out of their teeth. If they gave you all the answers they’d…
  • 20 UK Directories for NAP Citations

    12 Sep 2014 | 10:33 am
    I find myself doing more and more directory submissions for Local SEO these days. The problem is that you really only want these from quality sites. Sites in bad neighbourhoods won’t do your rankings any favours. 1. PR7 2. PR7 3. PR8 4. PR7 5. PR8 6. PR5 7. PR5 8. PR6 9. PR5 10. PR3 11. PR6 12. PR9 13. PR2 14. PR4 15. PR5 16. PR4 17. PR5 18.…
  • Why SEO Needs To Get Back To Optimisation

    18 Jul 2014 | 11:29 am
    Search Engine Optimisation is by definition a process, optimisation is defined as such; The act of rendering optimal; “In an optimization problem we seekvalues of the variables that lead to an optimal value of the function that is to be optimized” This means that SEO is a process. It is not a product that can be offered or even a true service. Real SEO involves testing, tweaking and more testing. It is a scientific method/process that focuses on drawing conclusions from empirical data. No SEO can truly know anything unless he becomes the mad scientist and experiments. Testing a…
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    Foster Web Marketing - Web Design, SEO, Video, Social Media & Inbound Marketing Solutions

  • Frights Await In This Halloween-Themed Typo Tuesday

    28 Oct 2014 | 3:37 pm
    Halloween is quickly approaching. Haunted hayrides and houses are all around, filled with people who are looking for a fright, but if you’re looking for something truly scary, check out this Haunted Farm!The grammar in this advertisement is absolutely horrifying and makes me cringe, truly scared to continue on.This entry includes issues with there vs their, is vs are, misspellings, misused apostrophes, improper capitalization, comma splices and more (oh my!) See if you can spot them all.As a business, it’s in your best interests NOT to scare people before they walk through the…
  • Will Video Win When Text Falls Out of Fashion?

    27 Oct 2014 | 1:59 pm
    You’ve heard us say it time and time again: when it comes to Internet marketing, content is king. But lately there have been some revolutionary voices in the streets, shouting that “The king is dead! Long live video!”Can it be true?Here’s what we know so far: for at least the last three decades, the trend in American culture has been away from reading. Now, we’re not bashing the educational system for failing to teach reading, nor are we saying that the U.S. public has grown stupid or lazy. We’re not even going to take the easy route of blaming…
  • This Typo Tuesday Is for Party Poopers Only

    21 Oct 2014 | 11:14 am
    It’s Tuesday, and you all know what that means! It’s time to share one of the best worst mistakes that we’ve found recently. The holiday-themed photo in this installment is courtesy of our awesome staff writer, Eleanor Sather. Thanks, Eleanor! While I’m not sure what you were doing hanging around the men’s restroom, you did discover something worth sharing. (The sign, people. Keep with the program.)Party Poopers OnlyI didn’t ask Eleanor where she discovered this gem, but I don’t believe it was while shopping for Halloween décor. I would give the…
  • Keeping up With Google: August Content Tips and Tricks

    21 Oct 2014 | 8:01 am
    I, for one, revere and fear Google. It is an endless source of invaluable information, but it can make or break you if you don’t play by the rules—and those rules always seem to be changing. August, however, gave us a sweet little reminder that Google changes with purpose, and if we are playing by Google’s rules, we can reap the benefits even as the rules dance.Here are some tips, tricks, and plenty of articles that will help you to understand what changes are happening and how you need to handle them.The Old, The New, and What You Should DoThe Old: Google Authorship existed…
  • It's Typo Tuesday! Today's Forecast Predicts Misuse of Apostrophes

    14 Oct 2014 | 12:20 pm
    The weather has been changing around the nation. This time of year is my very favorite; the colorful leaves and cooler temperatures create the perfect backdrop for long runs, farmer’s markets, fresh donuts, hot cider, and apple picking. But this year, as the leaves have fallen, so have apostrophes—right into spaces where they don’t belong.Wait a Few Minutes; It’s Bound to Get BetterLiving in Michigan, I frequently check the weather. There’s a famous Mark Twain quote, “If you don’t like the weather in New England, just wait a few minutes.” This…
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    Exploit Online Demand

  • 3 Online Marketing Assets That Make Year-End Reporting Interesting

    Tom Shivers
    20 Oct 2014 | 7:00 am
    Assets in a business are items controlled by the business that generate revenue. Liabilities are debts and financial obligations owed by the business to third parties. So then: Equity = Assets – Liabilities You can evaluate marketing in a similar way… part of marketing is generating revenue while the rest of it is either breaking […] From Exploit Online Demand, a publication of Capture Commerce.
  • Search Behavior Signals That Impact SEO & Conversion

    Tom Shivers
    29 Sep 2014 | 7:00 am
    You’ve carefully selected your keywords, incorporated them into your site and content strategically and you have some good links pointing at your site… But Google just isn’t ranking your site near the top. What’s the problem? Search engines and Google in particular are not as dependent on technical signals as they once were. More business […] From Exploit Online Demand, a publication of Capture Commerce.
  • Traffic From Google SERPs Has Changed: Heat Maps Study

    Tom Shivers
    8 Sep 2014 | 7:00 am
    Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search results pages (SERPs) in an effort to identify real opportunities for SEO, PPC and branding especially as it relates to click-through rates. What they found is enlightening and corresponds to what I’m seeing with […] From Exploit Online Demand, a publication of Capture Commerce.
  • 6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page

    Guest Author
    25 Aug 2014 | 7:00 am
    Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn. While working hard towards improving conversion rates of existing websites and landing pages is one thing, it’s a lot better to get things right the first time. Build […] From Exploit Online Demand, a publication of Capture Commerce.
  • How To Build An Audience With YouTube

    Tom Shivers
    18 Aug 2014 | 7:00 am
    An interview with Tim Schmoyer of Video Creators If you are trying to build an audience on YouTube, you’ve likely seen Tim Schmoyer’s video creators channel. Tim built his YouTube channel subscribers from 0 to 10,000 in about 12 months and it keeps growing! Tim has created a video course to teach people the “behind […] From Exploit Online Demand, a publication of Capture Commerce.
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    Full Techtricks - Best PC Tips and Tricks

  • The best way to Download Whatsapp for PC

    Nitin Singh
    26 Oct 2014 | 9:29 am
    The methods listed maybe you'll not find suitable, so you can visit this link to get to know how to Download whatsapp for PC or Whatsapp for Mac Whatsapp the globe most well liked and best electronic messaging Platform which might be used on robot, iOS, Symbian,Windows Phone.But what if all of your friends ar on whatsapp and you do not own a smartphone will cannot use whatsapp. however currently you'll be able to use whatsapp while not shopping for a rich smartphone.The factor you wish to use whatsapp is simply a Computer/Laptop and a web affiliation.So nowadays during this article…
  • How to Download Temple Run for PC easily

    Nitin Singh
    6 Sep 2014 | 8:29 am
    Temple Run one in all the foremost dependent game for robot. Its best responsive and run. however to Play Temple Run a pair of you do not ought to own associate degree robot device, you'll be able to Play Temple Run on your computer additionally. need to to understand How?Also See - Facebook Homepage Login Screen Temple-Run-2-for-pc So Guys these days i'll show the way to transfer Temple Run a pair of for computer. therefore before obtaining Started Let's grasp one thing regarding the sport. Temple Run is developed by Imangi Studio and also the game is crossed one hundred million +…
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    SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

  • Google Penguin 3.0 Recoveries and Penalties – A Unique & In-Depth Analysis

    Razvan Gavrilas
    28 Oct 2014 | 6:43 am
    In this in-depth analysis we are going to highlight some interesting findings about the Google Penguin 3.0 Update. Although speculations have been on since early summer, it wasn’t until this fall that Google’s representatives said it loud and clear : Penguin 3.0 is rolling out! It’s true that “it’s a slow worldwide rollout, so you may notice it settling down over the next few weeks” and it’s also “ affecting fewer than 1% of queries in US English search results.” as the Google guys announced. As the sixth version of the Google update named after…
  • Digging into Google’s Lab: The Extreme Power of Search Turns IMPOSSIBLE to POSSIBLE

    Razvan Gavrilas
    23 Oct 2014 | 2:51 am
    One of the “fathers” of modern anthropology, Claude Lévi-Strauss, once described the scientist as “not a person who gives the right answers, [but] one who asks the right questions.” Scientific progress, by extension, might be measured best not by the answers we get, but by the questions we ask to get those answers. Questions are maybe our best tool in relating with ourselves and with the environment. Asking questions says not so much about the problematic nature of our environment, but about our openness towards it. Kids ask so many questions. The surrounding world is one and the…
  • Unmasking The Hidden Digital Marketing Strategies of 9 Successful Startups

    Razvan Gavrilas
    13 Oct 2014 | 2:38 am
    Even since we are in kindergartner until we take our grandchildren to visit the Natural Science Museum, we try to learn something. Luckily, learning is in our human nature. We try to learn something about everything and everything about something. And I think that this is great. Yet, what is even greater and maybe more meaningful is what we do with the things we’ve learned; how we make use of that information and how we change our course of action according to the data that we gathered. Digital marketing is a very “fashionable” domain, we might say, where you can find “tips and…
  • How Will Google “Read” & Rank Your Images in the Near Future

    Razvan Gavrilas
    2 Oct 2014 | 1:49 am
    Image Reading and Object Recognition in Images is an important task and challenge in image processing and computer vision. A simple search for “automatic object recognition” on Google scholar will provide you with a long list of articles mixing all sort of sophisticated equations and algorithms, dating from early ’90s until present. This means that the subject has been highly intriguing for the researchers in the field from the very beginning of search but is still a work that seems to be in progress. Not long ago we engaged you in the Google Image Search world, with an…
  • Searchmetrics SEO Visibility Gets Fully Integrated in cognitiveSEO

    Razvan Gavrilas
    30 Sep 2014 | 5:38 am
    Some say we are workaholics, some say we are perfectionists. What we say is that we do our best to provide our customers with the best experience they can get from using a SEO platform. The fall comes along with a partnership we are proud to introduce to you today. The cognitiveSEO + Searchmetrics integration provides unparalleled insight for any SEO Professional. In the following lines we are going to present you the importance of this integration and the benefits that you will get from it. What Is the SEO Visibility and Why It Is Important First of all, you need to know that cognitiveSEO…
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  • Seven Deadly Sins of Social Media Marketing- Dos and Don’ts

    Dhugal Gardner
    29 Oct 2014 | 11:22 am
    The world of social media is full of constantly evolving platforms that build and enhance relationships between people and businesses across the globe. Despite its relative youth, social media has quickly become a pillar of today’s society and exhibits considerable influence on decisions and opinions. (See the Arab Spring or Obama’s cutting-edge election campaign in 2008 if you need convincing.) At Chatter Buzz Media we work hard to understand and harness that influential power. We put our heads together and came up with some helpful tips on what NOT to do when handling a social media…
  • Facebook Advertising vs Google Display Network

    Dhugal Gardner
    23 Oct 2014 | 11:02 am
    Digital marketing has become an absolute must for businesses. In this article, we take a look at two of the best Internet platforms available to advertisers: Facebook and Google Display Network. According to the most recent figures, Facebook has 1,317 million users worldwide generating over 1 trillion page views per month, while Google Display Network serves 1 trillion ad impressions across more than 2 million websites. So what do all these big numbers mean? Both Facebook and Google Display Network have tremendous advertising reach and potential. While these numbers help us visualize the…
  • Social Proof in Action

    Danielle Walker
    21 Oct 2014 | 8:18 am
    Social proof is the latest marketing tactic on the block that every business (big or small) should incorporate into their marketing strategy. If you’re looking for a way to improve the overall perception of your brand, building up social proof is the answer. Why is social proof so important? Social proof makes potential customers more confident in purchasing a product or service from you. Think of social proof as the popular kid in school. If he (or she!) is wearing a brand, that automatically makes it okay for you to wear it too. It’s proof of the brand’s popularity, regardless…
  • 12 Things You Should Do After Publishing a Blog for Your Business

    Danielle Walker
    14 Oct 2014 | 8:20 pm
    After reading up on the power of content marketing, you successfully finished writing the most awesome blog post for your company blog.  Now that your blog post has been published for the world to see, you may think you can just sit back and watch as your blog generates traffic overnight.  “How could it not?” you say. Considering the fact that you wrote some pretty groundbreaking content, right? As amazing as that sounds, it couldn’t be further from reality. Publishing your content is only the beginning of your blog’s life cycle. Even the greatest content can’t market itself on…
  • Small Business 101: Tips on Video Marketing with Facebook

    Julia Thorncroft
    22 Sep 2014 | 1:28 pm
    Running a business goes beyond the simple brick-and-mortar style. These days, it is important for businesses to connect with customers or clients on multiple channels – and to connect strategically. Ever since Facebook began tweaking their video format and providing “YouTube-like features,” their video viewership increased significantly (even beating YouTube). Facebook revealed that users watch an average of more than 1 billion videos per day on Facebook. Why? Because users “like” and “share” these videos and they pop up in their friends’ news feeds. Clearly, video marketing…
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    Radical Mustache

  • I’m Joining The Whitespark Team!

    Mikel Zaremba
    20 Oct 2014 | 11:36 am
    Howdy yall! Big news here as you can tell from the headline of this post. I’m joining the incredibility talented team at Whitespark. Why? The story is long so let’s skip that and just run over the points. After I learned that Darren was looking for a project manager I sat back and took personal […] The post I’m Joining The Whitespark Team! appeared first on Radical Mustache.
  • The 2014 Local Search Ranking Factors Are Out…

    Mikel Zaremba
    14 Oct 2014 | 12:22 pm
    …and yours truly was asked to give my 1 cent on what I see moving the needle in local rankings. There is a lot to digest in this new report that David Mihm of Moz puts out year after year. And let me say. This kind of work takes a lot of time. A. Lot. […] The post The 2014 Local Search Ranking Factors Are Out… appeared first on Radical Mustache.
  • Online Reviews Are 97% Accurate! Does Your Local Business Have Them?

    Mikel Zaremba
    10 Sep 2014 | 5:39 am
    All is fair in Local SEO and Reviews. I think at this point most local business owners are aware of the benefits of search engines like Google and how important they are as a marketing tool. Especially if your business is ranked in the first spot. What many local business owner’s fail to recognize is […] The post Online Reviews Are 97% Accurate! Does Your Local Business Have Them? appeared first on Radical Mustache.
  • 3 Easy Steps For A Customized Facebook Restaurant Menu (no coding needed)

    Mikel Zaremba
    8 Sep 2014 | 1:25 pm
    Facebook has, somewhat quietly, rolled out the option for restaurants to add their menu to their Facebook page via a PDF. While this may not be an earth shattering update it does relieve the need to install a third party app and then take the time to customize the menu and update any pricing or […] The post 3 Easy Steps For A Customized Facebook Restaurant Menu (no coding needed) appeared first on Radical Mustache.
  • Why Your Restaurant Needs To Be On Instagram

    Mikel Zaremba
    3 Sep 2014 | 5:35 am
    Instagram. It’s a restaurant owner’s playground or at least it should be! Your food is your product, you know this. And you should be marketing your product on extremely visual platforms online… And the main social media platform you should use it Instagram. Why? Well, here is why: Instagram is the fastest growing social media […] The post Why Your Restaurant Needs To Be On Instagram appeared first on Radical Mustache.
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  • How to use Linkedin groups to drive traffic to your website?

    Keyur Lalani
    30 Oct 2014 | 9:07 pm
    Many social media networks are being used for networking with people, connect with your market, develop relationships, understand what your competitors are doing, and finally doing all this, and generate a steady traffic to your site too. LinkedIn is one such social media platform which can be used to do all these in three distinctive […] The post How to use Linkedin groups to drive traffic to your website? appeared first on Rankjane.
  • How To Market Your Online Business- 10 Essential Business Marketing Tips

    Deep Wadhwa
    29 Oct 2014 | 7:27 pm
    The most challenging tasks for a business owner is marketing their business online. Making a perfect business marketing strategy is getting tougher and tougher these days because of high competition. Even kids are not lacking behind to try their hands in online marketing (they don’t care about going to school these days). Everything from the design of […] The post How To Market Your Online Business- 10 Essential Business Marketing Tips appeared first on Rankjane.
  • Revamp Your Social Media Marketing Tactics to Boost ROI- 4 Immediate Steps

    Deep Wadhwa
    24 Oct 2014 | 2:26 pm
    There are so many examples of marketing tactics. But today when we talk about viral marketing tactics, Facebook, Google+ and Twitter are dominating ones in the world of Social Media. Facebook has 1.23 billion monthly active users and Twitter has 241 million of them. It’s clear that social media marketing is essential for any business; […] The post Revamp Your Social Media Marketing Tactics to Boost ROI- 4 Immediate Steps appeared first on Rankjane.
  • Once a Google SEO penalty is removed will my traffic increase?

    Keyur Lalani
    22 Oct 2014 | 6:58 pm
    Nothing is worse than waking up to see a Google Penalty warning in your web updates. A feeling of dread comes over you, as you wonder if all of your hard work has just come to an end. Even worse are the times when you don’t receive a penalty at all, instead you just wake […] The post Once a Google SEO penalty is removed will my traffic increase? appeared first on Rankjane.
  • Tips and Tricks to write the good blog headlines

    Keyur Lalani
    21 Oct 2014 | 9:49 pm
    Sometimes we spend so much time in concentrating on writing good content that we forget about focus on writing catchy, interesting and mind-blowing headlines. We should understand that headlines are the key to make people rush to the content and read it. Remember that by creating a perfect or a magnetic headline, you actually increase […] The post Tips and Tricks to write the good blog headlines appeared first on Rankjane.
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    Digital Direct » Blog

  • Whatever happened to work ethic?

    Lazlo le Roux
    29 Oct 2014 | 4:41 am
    All across the world—and especially in the international marketing industry—there seems to be a pervasive attitude dominating company-to-client service. This attitude is one of complacency, unreliability, dishonesty, and disregard for clients in general.  Is this a new phenomenon, or has it got its roots in another source? Let’s take a look at some of the evidences of this lack of work ethic and how you can find a company that treats you as if you matter. Getting back to clientsA good indication of a company that lacks work ethic is when they don’t stick to the small…
  • Take that leap and learn about SEO

    Lazlo le Roux
    27 Oct 2014 | 7:46 am
    Are you still sceptical of the hype that SEO is causing in the marketing world? We’re not going to ask you to take a leap of faith and just believe us—well, that is, not until you’ve read some of the benefits SEO can bring you. Targeted marketing VS Mass marketingLet’s focus in on that three-letter acronym “ROI”. Return on investment is the percentage of sales your obtain from the cost of your advertising. Obviously, the less your marketing costs, the better—but only if you’re getting a good return on investment for what you have spent. Mass marketing is done via the…
  • How a baking shop taught me about web content

    Lazlo le Roux
    22 Oct 2014 | 10:56 am
    Last week we asked the question: What’s the difference between SEO and content marketing. We came to the conclusion that both we closely intertwined and equally important. Today, we’ll be exploring the inner workings of online content and its place in SEO. Content for website pages – My first visit to the baking shopA while back I noticed a baking shop nearby our offices. It had a really fancy sign with pictures and awesome font. I promised myself that I would pay them a visit some day, but just never got the chance. Months later, I made the time and took a walk over to their…
  • Visual website optimization for furniture shops

    Lazlo le Roux
    20 Oct 2014 | 8:03 am
    There are a number of mistakes made by furniture companies who don’t take into account the search criteria for their website. These mistakes will often lead to back-clicks resulting in a loss of leads—and ultimately sales.  So what mistakes should you be looking out for if you’re in the furniture industry?  Relying too heavily on AdWordsFirst of all, don’t think that AdWords will save a badly managed website. Yes, thousands of users may click on your name because it appears first on Google’s page rank, but ultimately, they’ll navigate to a competitor if you’re not…
  • Fact or fiction: 7 Truths about AdWords

    Copley Sutton
    17 Oct 2014 | 6:53 am
    By now, you’ve probably done a bit of research about the importance of AdWords and found out how it can benefit you. In this blog, we’d like to enforce your perception on the importance of AdWords; but at the same time, alert you to some of the misconceptions you may have picked up along the way. Facts about AdWordsA properly constructed AdWords campaign can and should replace other advertising methodsFACT: AdWords hasn’t wasted any time proving its effectiveness. Other methods of advertising are quickly becoming obsolete because the way consumers shop is predominantly via online…
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    Fat Joe

  • R.I.P PageRank

    Joe Davies
    7 Oct 2014 | 8:15 am
    So it seems we have official(ish) word on the future of Google PageRank. See the video below at the 20.30 spot. Google’s very own John Mueller states there ‘probably’ won’t be any more page rank updates in a Google hangout. source: Search Engine Land Exactly what is (or was) PageRank? “PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.” A once worshipped metric in the…
  • How To Create A Killer Infographic Campaign (With Actionable Steps)

    Joe Davies
    26 Jun 2014 | 7:30 am
    At Fat Joe, we love the idea of Infographics. We believe they should be part of any content marketing and SEO campaign. If they look good, have great info, and have the right promotion strategy, a single infographic can do wonders for your brand, traffic and sales. What exactly is an Infographic? Infographics are nothing new. In fact, they date back waaaaaaay before the internet, the 1600’s to be precise. Online Infographics these days are designed to be shared and create a viral buzz. I’m guessing nearly everybody on the planet has seen an infographic in one form or another. An…
  • ‘Content Marketing, You Need Me’… Yours Sincerely, Link Building

    Joe Taylor
    17 Jun 2014 | 6:47 am
    In a world where almost half of website traffic comes from search, developing content and link building strategies with the aim of improving organic visibility (whether solely or part of a bigger marketing campaign) just simply cannot be ignored. Why? Because links are still the biggest ranking factor of today and they are going to be around for a very long time to come. Will search engines ever be able to discount the complete value of links? Probably not. So, bridging the gap between content marketing and link building should be a focus for most marketers who want to improve a…
  • What Facebook, Graffiti & Deadly Patterns Can Teach You About Link Building

    Joe Davies
    6 Feb 2014 | 5:24 am
    Executing link building on scale and in volume is a skill in itself. Whether you are outsourcing your link building or handling it yourself in house, the volume and the types of links you build are probably the most important decisions you’ll make on behalf of your SEO clients. Google and other search engines detect manipulation based on ‘patterns’. For example if you keep building 50 links every month using the same anchor text, targetting the same URL and using the same kind of link building technique then, sooner or later a pattern will be forming and Google’s algorithm filters…
  • Create Click-Sexy Blog Post Titles In 60 Seconds Or Less (With Real Life Examples)

    Joe Davies
    13 Dec 2013 | 6:58 am
    With our blogger outreach and content writing services we are faced with the task of coming up with great blog post ideas for our clients. Coming up with a post idea is great, but it’s nothing without an interesting, irresistible title. It’s what people read before deciding to take a look at the post. What good is writing an amazing blog post, that won’t get read or shared because of it’s boring title? A title is one of, if not, the most important component of a successful blog post. I believe it’s down to our remarkable titles that we have such good…
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    WooRank Blog

  • Digital Agencies: 10 Best Practices To Set Up Your Pricing

    Divi Fernando
    30 Oct 2014 | 12:30 am
    When it comes to setting up pricing for services in your digital agency, there is always a thin line between cutting profits to beat out your competition, or over pricing and scaring away your clients. Defining the thin line that works for both you and your customers is not easy – but not impossible either. Today we will look at ten best practices for setting up pricing, from presentation and estimation to conversion-friendliness. There is no one model for all, but you can choose what will work well for you. Often it takes trial and error to find the pricing strategy that works…
  • 8 Tips and Tricks to Save Users Time On Your Site

    Divi Fernando
    27 Oct 2014 | 12:30 am
    Many things take up users time on a website and they often go unnoticed by webmasters. What you need to realize is that in the long-term, even a single detail can affect conversions and have a huge financial impact. If you value your user’s time and would like to optimize their experience on your site, you will have to work on these little things that will enrich their user-experience. So what are these things hindering your site’s usability that typically go unnoticed? #1. Improve Your Site Speed Site loading time is oh so important for both search engines and users. In…
  • 5 Ridiculous Free-Website-Review Fails Made By Agencies

    Divi Fernando
    22 Oct 2014 | 11:27 pm
    Providing a free website review to potential clients is a great marketing strategy. It gives you a sales ‘weapon’ that can help you start off a conversation with someone interested in what you have to offer. Last week we showcased how one of our clients succeeded in using reports to first generate conversation, and then sales. But are you using this weapon effectively? If your plan is not well executed, you’ll be giving something away with nothing to show for it. To increase the ROI on any lead generation strategy, you must have a strong hold on two things: Your goal.
  • 9 Unique Ways To Promote Your Blog On Social Media

    Divi Fernando
    19 Oct 2014 | 11:30 pm
    Do you spend precious time writing killer, quality content for your blog? If so, whether it is a business blog or a personal one, that’s just the ticket to benefit from content marketing, and you should be proud of your work. The real question though, is, are you actually marketing your content? Unlike business websites, it does not make much sense to promote your blog through paid ads. So what else is left? SEO and social media marketing.  And since we have already discussed SEO for blogs in a previous post, today we are going to shed a little light on how to promote your blog…
  • Things To Remember When Organizing Mobile Content

    Divi Fernando
    15 Oct 2014 | 11:15 pm
    According to the 2014 mobile usage statistics, the time an average US consumer spends on mobile has increased to two hours 42 minutes per day, as compared to the two hours and 38 minutes it was last year. Knowing this trend very well, we wrote an article on mobile landing page optimization tips. But optimizing the landing page is just the tip of the iceberg. In order to cater to increased mobile browsing, you must focus on organizing and structuring all your mobile content on websites and apps. Today, we will give you useful tips to organize mobile content and also provide many…
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    Dallas SEO Staff

  • SEO VIDEO ADVICE: Optimize Your Website for Multiple Locations and Regions

    Dallas SEO Staff
    24 Oct 2014 | 11:54 am
    Local business owners often ask how to get ranked in cities that they do not have a physical store – it takes some effort, but it’s possible to outrank competitors in their own cities. We’ll show you how. The post SEO VIDEO ADVICE: Optimize Your Website for Multiple Locations and Regions appeared first on Dallas SEO Staff.
  • How to Write SEO Optimized Content for Your Web Site

    Dallas SEO Staff
    15 Oct 2014 | 1:44 pm
    After diligently finding all the correct keywords you should be focusing on, it’s time to write content for your site based on those keywords. You know what people are searching for as it related to your business so you can now use that info to tailor your content towards those search phrases. This is one of many ways Google understands what your page and site are about. Optimize Existing Content First Assuming you already have a site and that site has content, it’s faster to optimize pages that have already been created. Go through your pages one at a time and work in the…
  • Outdated SEO Tasks That No Longer Work

    Dallas SEO Staff
    7 Oct 2014 | 10:42 am
    Search Engine Optimization best practices often change and as search engines get smarter,it’s no wonder that many SEO strategies that worked great in the past no longer help your site and can even hurt your rankings. One of the most widely used tactics that now hurts instead of helping is called “keyword stuffing” – It used to help get your pages ranked very high for the selected term and there was even a formula of how many times to use a specific keyword in a page to get it to rank best. In addition it was widely accepted that creating a page for each keyword and…
  • Why is SEO Important?

    Dallas SEO Staff
    25 Sep 2014 | 12:10 pm
    In the US, we search the Internet on average 60 times per month per person (Source). Everyone “Googles” anything from the best SEO company to “cool Halloween Costume Ideas“. If your ocmpany isn’t in the top few results then you might as well give up on your website all together. Enter SEO When someone searches for your service or product you need to be near or at the top of the rankings. Consumers trust the Google will give them what they’re looking for. the only way Google and do that is if you give Google what it’s looking for in your site –…
  • The Basics of SEO

    Dallas SEO Staff
    11 Sep 2014 | 10:09 am
    Since you found our site, I’m sure you know how important search engine optimization (SEO) is as a source of traffic that can be converted to sales. But what is SEO? SEO is sometimes called natural or organic search. SEO requires making changes to your web site that prove its authority and relevance to search engines like Google Yahoo and Bing. The purpose of SEO is to get your site ranked well for search terms related to your business and increase the number of customers that click through search results to land on your site. How Does SEO Help Your Site? SEO is a combination of…
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    Linkody's Blog

  • 30 free Social Media Marketing Tools for Business

    George Mathew
    29 Oct 2014 | 9:00 am
      The advent of the internet has made marketing easier. Just think about it, with the internet you can reach reach millions of people through their computer screen and sell them stuff. Now, online marketing has become a lot easier thanks to great social media tools that can help you put your marketing on autopilot. Here is a selection of the 30 best social media tools for business. These tools have a free version as well as premium paid versions. These social media tools help you to market your services without any kind of effort. Go through a detailed study of these 30 free social…
  • What is Google Panda 4.1 Is And How Does It Affect Your Website?

    George Mathew
    14 Oct 2014 | 3:25 am
    Google Panda has been shaking the SEO world since its first introduction back in 2011. Since then, SEO experts and various sites keeping track of every major and minor changes from Google have confirmed 26 updates and refreshes. The Google Panda 4.1 is the 27th update to be released by Google. According to some experts, newer versions of Penguin are also expected to be rolled out very soon. A brief history of Google Panda updates On February 2011 Google Panda was incorporated into Google’s ranking algorithms affecting up to 12% of SERPs. It was also called farmer update since it seemed to…
  • A guide to Blogger Outreach

    George Mathew
    30 Sep 2014 | 2:26 am
    Going it alone may not be the best thing to do when running an online business. Your prospects are all around you and even when a relationship doesn’t directly translate into money, it doesn’t mean that it’s not helpful and or rewarding in many other ways. According to Pat Flynn “When I think back to all of the most noteworthy moments of my online business career – from my first digital product sale back in 2008, to my first feature article on a top-blogger’s website in 2009, my first speaking gig in 2011, to the launch of my best-selling book on Amazon – beyond the hard work…
  • How to Build an Audience on YouTube.

    George Mathew
    22 Sep 2014 | 8:00 am
    In October 2009 YouTube was serving one billion video views per day. Seven months later it crossed the threshold of two billion view day in May. YouTube reaches more adults in the U.S (a high income market) than cable television. Before diving into the article I would like to share a story with you. It would inspire you and make you feel that building an audience on YouTube is well worth it. Evans is an 8 year old who runs his own channel EvanTubeHD. And what does an 8 year old post on his channel? Does he sing? Play an instrument? Play with cats? No. He actually posts toy reviews. Talk…
  • How did these 11 internet marketers get started?

    George Mathew
    10 Sep 2014 | 3:00 am
    This post might come across as something entirely different to what you have been used to seeing here at Linkody. I had this strange idea— People who are failing, fail at something because they don’t know what is the right thing to do. In their despair they give up all-together. But that isn’t the right thing to do. Indeed, after reading all the stories below you will find that perseverance is the key to success. Only when you have failed a lot many times will you be able to find the right mix. These guys found it. Alex Fortin Alex Fortin runs TeespringExpert where he teaches others how…
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    VTNS Solutions Blog

  • 3 Important Phase of a Link Building Strategy

    Adegboye Adeniyi
    15 Oct 2014 | 12:36 am
      Either you believe in the myth of the Google ranking factor or you think there is a complete list out there somewhere, one fact remains. Links are the life blood of any off page SEO campaign. On-page Factors are cool. It tells the search engine what your webpage is all about but off page factors especially backlinks are a no brainer. If you want your website to climb higher on the SERP, you need to get more links. If you want brand visibility and referral traffics, you need to acquire more links. Backlinks are the spine of the Google algorithm and therefore you need to understand how…
  • Expert SEO Interview with Venchito Tampon

    Adegboye Adeniyi
    8 Oct 2014 | 4:08 am
          If you continue to read this piece, I make you one promise; it is going to be the one of the best post you are going to read this week. Okay, maybe not better than Eric Ward interview with Rick Boerebach of ZEEF but equally as good. This is because we were able to catch up with Venchito of Digital Philippines to feature on our expert interview section.It was a great opportunity for us to have an insight into what his days are like, what he thinks of Google, what is favourite link building technique is and how he spends his free time when he is not busy getting those…
  • The Complete Guide to your Social Media Success

    Adegboye Adeniyi
    6 Oct 2014 | 5:28 am
    Creating a social media presence for your brand can be a challenging task. Not only do we have numerous social media platforms but the sheer number of users on each can be intimidating for any business new to the game. Take a look at the following statistics: 1. Nigeria has a Facebook population of over 12 million active users. 2. Every minute of the day, people share over 2m post on Facebook. 3. Over 200 million monthly active users on Instagram alone. 4. Twitter users tweet over 277,000 times per day. 5. Pinterest users pin 3,472 images per day. In the face of such huge activity, the…
  • Facebook Statistics and Tips to Grow your Facebook Page

    Adegboye Adeniyi
    22 Sep 2014 | 4:56 am
    One thing is certain. You need lots of fans to make your facebook business page popular. But the main challenge is usually not how to set it up correctly but how to grow your fans. This infographic examines not only how popular Facebook is in Nigeria but also shares tips on how you can promote your services and product using this social media platform. Key- Takeway Out of the 12m Nigeria Facebook population, a total of 54% are men. The largest age group is between 18-54yrs. A larger percentage of the total population states Abuja as their location Images and videos seems to do well on…
  • Google Webmaster Tool Tutorial- What You Need to Know

    Adegboye Adeniyi
    12 Sep 2014 | 6:13 am
      There are lots of SEO tools that you can use to increase your website ranking or simple use to get information about your website. Some of these tools are paid and they have unique and advanced features that you need to better understand what is happening behind the scene when it comes to your website. Yet none of these tools can actually tell you what Google “thinks” of your website. Late last year, a leading print media (name withheld) suddenly discovered that a search for even their brand name was not returning desired results. All hell was let loose. Was it a penalty and if it…
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    Weblinx News

  • Negative SEO Is Real and Google Should Fix It!

    Marcus Slinger
    30 Oct 2014 | 8:13 am
    There is no doubting that negative SEO could become a real problem for those working within the industry. In fact, there was a poll ran recently, asking people if they thought Negative SEO would or would not work, only 11% of those who answered thought negative SEO would not work! The worst thing about all this however, is the fact that “white hat” clients of SEO companies are requesting that negative seo should be carried out on their competitors as they feel it is an easy thing to do. This is a massive issue for just about anyone anywhere! Even Google themselves have been saying…
  • The Newly Released Penguin is Taking A While to Settle

    Marcus Slinger
    21 Oct 2014 | 7:53 am
    As many of you may have seen over the weekend, Penguin 3.0 was released into the world with Google’s John Mueller saying that he believed the update had been completely rolled out. Well, a only a matter of a few hours later, another Google employee, who is known as Pierre Far, stated that the update may take a few weeks to roll out in its entirety. Maybe even taking a “few weeks”. For those who want to know precisely what he said you can do so below: “It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks.“ Pierre also once…
  • Penguin 3.0 Released Into The Wild!

    Marcus Slinger
    20 Oct 2014 | 1:00 am
    It has been confirmed, Google Penguin 3.0 was released over the weekend, Sunday afternoon to be precise! At this moment in time we are trying to gather all the details that we need to know about this update and just how it has affected people and how many people it has affected. Early reports of this brand new update first came from Webmasters and SEO’s in the many different online forums and social media sites out there. The chatter within the SEO industry is currently at an all time high, with all the talk leading to Penguin 3.0 being released. The Google Penguin algorithm, which…
  • Google’s Biggest Competitor Isn’t Who You Think It Is

    Marcus Slinger
    15 Oct 2014 | 6:53 am
    If you were to guess who Google’s biggest competitor was, you’d say Amazon right? No? Us neither, this was something that was quite surprising when heard, however, when thought about it actually makes quite a lot of sense. Many people would say Microsoft however due to Bing, maybe Apple because of iOS, or possibly even Yahoo due to it’s display ads, but no, Amazon are the main rival. Eric Schmidt explained this in the statement which can be seen below: “But, really, our biggest search competitor is Amazon. People don’t think of Amazon as search, but if you are…
  • Disavow Your Bad Links Early Then Move On

    Marcus Slinger
    15 Oct 2014 | 2:10 am
    It’s now been two years since Google first launched their link disavow tool and the questions about the tool have not stopped since. Someone asked Google’s John Mueller on his Twitter: “If you disavow before links appear in WMT (by using ahrefs), will they still count against you?“ The Truth is, Google could very well still show the links that you have disavowed within your link report in Google Webmaster Tools. So, whether you have disavowed the links or not, they will probably still show in your report. Hoever, there is a happy side to this, if the links are…
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  • Advanced Link Baiting for Creative SEO Content Marketers

    Alex Noudelman
    30 Oct 2014 | 10:43 am
    Link baiting is a popular content marketing strategy that is strategically created to get other content producers to link to it. The purpose is to increase the number of inbound links to your content and to generate traffic arriving to the website, thereby improving its performance in search engine results. Blogs are the most frequently link baited part of a website, mostly because they can touch on a number of topics. Link baiting is a good way to begin a mini marketing campaign and here are some ways you can do that. 1. Lists Nothing gets more traffic, shares, and bookmarks like a resource…
  • Social Media Experiment (YouTube Video)

    Alex Noudelman
    29 Oct 2014 | 11:00 am
    iRISEmedia came across this video when searching “Social Media” on YouTube. The experiment is meaningful to watch because it educates and cautions us to think twice before sharing personal information on social media. In this video, Comedian Jack Vale searches through Twitter, Instagram, and other social media platforms for posts tagged near his location. He then stalks the posters’ feeds, calling them out in the street, and starting to reveal personal information that he had learned about them — while filming the hilariously weird interaction.  
  • Facebook Isn’t Dead and Its Numbers Show Why Facebook Is Still The Number One Social Media Channel

    Olga Mestnikova
    29 Oct 2014 | 7:53 am
    Tuesday, October 28, 2014: Facebook reported quarterly earnings and revenue results that beat market expectations. The world largest social media network now has over 1.35 billion monthly active users with one third of its users located in Asia, 22% and 15% from Europe and North America, respectively. The number of Facebook monthly active users has increased by 13 percent year-over-year. Revenue generated from Facebook advertising came in at $2.957 billion, up 64 percent from a year ago, with about 66 percent coming from mobile ads. Mobile monthly active users rose to 1.124 billion, up 28…
  • Cleveland Chef Threatens Customer for Negative Yelp Review

    Alex Noudelman
    28 Oct 2014 | 10:07 am
    Last week, we spoke about the importance of receiving constructive criticism with courteousness in mind. Just yesterday, iRISEmedia was horrified to learn that one restaurant owner in Cleveland crossed the line and responded to a customer’s feedback on Yelp in a demeaning, racist, and inexcusable manner. This story hits close to home because just a few weeks ago I faced a similar issue. I made a complaint against one of the biggest telecommunications companies in Canada about a security breach that I felt was uncalled for and should have be addressed immediately. When the management refused…
  • Social Media Abuzz as Torontonians Head to the Polls

    Emerson Palomo
    27 Oct 2014 | 10:04 am
    It’s October 27, 2014 and it’s elections day all across the Greater Toronto Area. People are flocking to the polls to elect their mayors, councilors, and school board trustees. In Toronto, mayoral candidates John Tory, Doug Ford, and Olivia Chow made their final pitches over the weekend and admitted to having a bright outlook for election night. They are looking forward to putting this campaigning to rest and have breather on Tuesday. With candidates being allowed to register in January, the campaign amounted to a 10-month political marathon. Although very few people kept count, there…
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    Red Giant Digital | Creative Marketing Agency

  • 6 Things You Should NOT Do With Your Content Marketing

    Kyle Matthew Hilton
    15 Oct 2014 | 4:20 am
    Tweet Share on Tumblr Content marketing can be an extremely effective, although time-consuming, method of attracting potential customers to your brand’s site. It can be a very experimental and trial-and-improve way of working towards improving your companies reach and reputation but there are definitely some things you should not do when creating content to share on the web. No Goals Every marketing tactic you have should have a clearly defined goal behind it. Otherwise, how can you if it’s working? And ‘increase sales’ doesn’t count. Of course, almost…
  • 25 Brands Who Are Using Vine Right

    Marius Fermi
    14 Oct 2014 | 11:55 am
    Tweet Share on Tumblr What’s the key to video marketing success right now? Good videos and an even better platform to host and promote that same video content. With Vine, creativity is greatly rewarded with viral loops and as we all know everyone is after that viral recipe. Below I’ve compiled a list of what I believe to be the biggest players, when it comes to brands that is, using the Vine platform to a great degree. There’s one thing that you’ll notice with these brands, they are all using ridiculous amounts of creativity to get their name out and it’s…
  • 4 Strategies for Your Coffee Brand’s Social Media Marketing You Probably Haven’t Tried

    Kyle Matthew Hilton
    29 Sep 2014 | 8:07 am
    Tweet Share on Tumblr Coffee is a part of our social experiences – both offline and online. We meet up for coffee. We take photos of our misspelled names on coffee cups.We join the annual Twitter hype for #PSL (pumpkin spiced lattes) every Halloween.This gives coffee brands a huge opportunity to place themselves at the centre of those experiences by harnessing the power of social media platforms to draw customers into their stores and to drink their coffee. It’s not easy trying stand out on social media, especially in a market as huge as coffee, but we’ve got some ideas…
  • Apple Rivals Take Advantage of #BendGate on Twitter

    Kyle Matthew Hilton
    25 Sep 2014 | 10:29 am
    Tweet Share on Tumblr It’s been an interesting few weeks for Apple. A couple of weeks ago, the world’s most valuable brand launched their first entry into the wearable tech market as well as the latest editions of their industry leading smartphone – the iPhone 6 and the iPhone 6 Plus. It’s also been a trying couple of weeks for Apple. They had a high-profile hiccup at their keynote, with a disaster of a livestream, in addition to being targeted by rivals such as Samsung and PayPal through online marketing. But BendGate has topped all that… BendGate has exploded…
  • Marketing Company Exploits Celebrity Nude Photos To Go Viral

    Kyle Matthew Hilton
    24 Sep 2014 | 6:08 am
    Tweet Share on Tumblr The biggest social news story of the last month, probably of 2014, has been the leaking of private nude images of female celebrities that were stolen by hackers. Some of the world’s biggest film, music and modelling stars have been victims and bulletin board site 4chan, which enables users to post anonymously, has been at the epicentre of the controversy. That leads us to this week when a website was shared by a 4chan user that featured a picture of young actress Emma Watson, the 4chan logo and a countdown… Links to were unavoidable on…
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  • Advanced Link Baiting for Creative SEO Content Marketers

    Alex Noudelman
    30 Oct 2014 | 10:43 am
    Link baiting is a popular content marketing strategy that is strategically created to get other content producers to link to it. The purpose is to increase the number of inbound links to your content and to generate traffic arriving to the website, thereby improving its performance in search engine results. Blogs are the most frequently link baited part of a website, mostly because they can touch on a number of topics. Link baiting is a good way to begin a mini marketing campaign and here are some ways you can do that. 1. Lists Nothing gets more traffic, shares, and bookmarks like a resource…
  • Social Media Experiment (YouTube Video)

    Alex Noudelman
    29 Oct 2014 | 11:00 am
    iRISEmedia came across this video when searching “Social Media” on YouTube. The experiment is meaningful to watch because it educates and cautions us to think twice before sharing personal information on social media. In this video, Comedian Jack Vale searches through Twitter, Instagram, and other social media platforms for posts tagged near his location. He then stalks the posters’ feeds, calling them out in the street, and starting to reveal personal information that he had learned about them — while filming the hilariously weird interaction.  
  • Facebook Isn’t Dead and Its Numbers Show Why Facebook Is Still The Number One Social Media Channel

    Olga Mestnikova
    29 Oct 2014 | 7:53 am
    Tuesday, October 28, 2014: Facebook reported quarterly earnings and revenue results that beat market expectations. The world largest social media network now has over 1.35 billion monthly active users with one third of its users located in Asia, 22% and 15% from Europe and North America, respectively. The number of Facebook monthly active users has increased by 13 percent year-over-year. Revenue generated from Facebook advertising came in at $2.957 billion, up 64 percent from a year ago, with about 66 percent coming from mobile ads. Mobile monthly active users rose to 1.124 billion, up 28…
  • Cleveland Chef Threatens Customer for Negative Yelp Review

    Alex Noudelman
    28 Oct 2014 | 10:07 am
    Last week, we spoke about the importance of receiving constructive criticism with courteousness in mind. Just yesterday, iRISEmedia was horrified to learn that one restaurant owner in Cleveland crossed the line and responded to a customer’s feedback on Yelp in a demeaning, racist, and inexcusable manner. This story hits close to home because just a few weeks ago I faced a similar issue. I made a complaint against one of the biggest telecommunications companies in Canada about a security breach that I felt was uncalled for and should have be addressed immediately. When the management refused…
  • Social Media Abuzz as Torontonians Head to the Polls

    Emerson Palomo
    27 Oct 2014 | 10:04 am
    It’s October 27, 2014 and it’s elections day all across the Greater Toronto Area. People are flocking to the polls to elect their mayors, councilors, and school board trustees. In Toronto, mayoral candidates John Tory, Doug Ford, and Olivia Chow made their final pitches over the weekend and admitted to having a bright outlook for election night. They are looking forward to putting this campaigning to rest and have breather on Tuesday. With candidates being allowed to register in January, the campaign amounted to a 10-month political marathon. Although very few people kept count, there…
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    Big Red SEO - Omaha SEO and Web Design » Blogs and Articles

  • Omaha SEO Marketing: User Intent Matters in PPC

    Kim at Big Red SEO (The Omaha SEO Company)
    27 Oct 2014 | 9:05 am
    As a leading Omaha SEO marketing agency, Big Red SEO provides many services to our clients, including pay-per-click (PPC) management. When a potential client comes to us with a Google AdWords campaign that’s not working the way they expected, there are usually some simple explanations. One common mistake we see is an ad campaign that […] The post Omaha SEO Marketing: User Intent Matters in PPC appeared first on Big Red SEO - Omaha SEO and Web Design.
  • SEO Omaha Starter Guide: Titles and Descriptions

    Conor Treacy
    24 Oct 2014 | 8:57 am
    If you run an Omaha business and you’re new to the idea of search engine marketing (SEM), chances are you have a lot of questions and don’t know where to begin. Should you try to learn the process yourself, or hire an outside company to do it for you? When can you expect to see […] The post SEO Omaha Starter Guide: Titles and Descriptions appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Help Your Omaha SEO with a Fresh Website Design

    Kim at Big Red SEO (The Omaha SEO Company)
    22 Oct 2014 | 8:43 am
    You have a business website that’s been active for a number of years, and you know that it’s been good for your business—people have been finding your business online, the phone has been ringing, and you’ve had a steady flow of customers from it. Lately, though, you’ve noticed that business has been slowing down. The […] The post Help Your Omaha SEO with a Fresh Website Design appeared first on Big Red SEO - Omaha SEO and Web Design.
  • How SEO in Omaha Can Help Your Online Presence

    Kim at Big Red SEO (The Omaha SEO Company)
    20 Oct 2014 | 8:51 am
    If you own a business in Omaha, especially one in a competitive industry, you know how hard it can be to spread the news about your products or services through traditional marketing. With the rise of smartphone technology, print advertising in the form of yellow pages is a dying medium, and TV & radio advertisements […] The post How SEO in Omaha Can Help Your Online Presence appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Write Evergreen Content for Long-Term Omaha SEO

    Conor Treacy
    17 Oct 2014 | 8:22 am
    Creating content for your business website is no easy thing—with all the persona development, topic research, and publication schedules to juggle, you want to make sure that the content that comes out of it will generate revenue for your company over the long haul. That might sound like a hard thing to accomplish, but what […] The post Write Evergreen Content for Long-Term Omaha SEO appeared first on Big Red SEO - Omaha SEO and Web Design.
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    Website Design and Development

  • E-commerce websites and online sales success
    29 Oct 2014 | 10:53 pm
    The modern e-commerce website is generally accepted as the norm nowadays. It is worthwhile remembering exactly how important web development an internet-based commerce has grown to become. Consider this: In 2007, the website url changed hands for $345 million. That number demonstrates just how powerful and valuable the e-commerce website has become. Naturally, an important portion of the web development field has progressed to support e-commerce and provide for the vast numbers of companies launching and managing web shops. In such a valuable and global field, it’s smart to…
  • Web development: Freelance vs. Professional
    26 Sep 2014 | 5:23 am
    Web development: Freelance vs. professional Website design is a vital element for modern-day businesses. Website design and web development often make the difference between online businesses that thrive and flourish, and those that don’t make a sufficient impact and never perform to their full potential. As the website rapidly becomes the face of the modern-day business, and the online store begins overtaking standard retail in popularity, the significance of possessing a high-quality, professional website is greater than ever. There are two basic ways for a small business to approach…
  • Choosing a sound, supportive web design company
    26 Sep 2014 | 5:06 am
    Choosing a sound, supportive web design company As a custom website and development customer, a company entrusts much to the agency they opt to make use of when establishing or strengthening their online reputation. As specialists in their sector, businesspeople do not have enough time to become familiar with the inner workings associated with a complex, technical field such as website development. For that reason, several design and development agencies out there take advantage of their customers, confusing them with jargon and convincing them to pay for further services which may not always…
  • Defining the Meaning of Internet Marketing
    26 Sep 2014 | 4:53 am
    Defining the Meaning of Internet Marketing There’s no PhD you can strive for to be in the Internet marketing industry. The only way to learn is on the job. You basically leapfrog your way down an information trail, learning as you go. One tip leads to another and so it goes on. What you need to understand first is what it means to be an Internet marketer as some people get confused by the term. Let’s start with what Internet marketing is not. It’s not a job for con artists and you definitely should not participate in spamming. It doesn’t just mean selling on eBay or having your…
  • Pay per click vs. search engine optimisation: Which is the better way to market?
    23 Sep 2014 | 11:35 pm
    Pay per click vs. search engine optimisation: Which is the better way to market? PPC and Search engine marketing are the two avenues when it comes to online search marketing. They are unique models around which companies keep growing. Whether pay per click or search engine optimisation is the more suitable selection for the most part depends upon the particular kind of marketing campaign you need to launch. PPC India – paid links and results A PPC marketing campaign, like SEO, delivers both advantages and drawbacks. If you wish to produce an effect and commence creating interest…
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    Softz Solutions Blog

  • Google Pirate Update: The Search Engine’s Effort to Curb Online Piracy

    Dipanjan Mukherjee
    28 Oct 2014 | 4:16 am
    The buzz was around. And everyone was expecting. Google was about to bring forth a new update. Everyone had their fingers crossed. Only a few days back, the Google Penguin Update 3.0 was introduced. It had hit a few websites as well. So, as news about Google’s new update, the Google Pirate Update became evident, websites became wary as well. Was it going to hit new websites now? What is It All About? The Google Pirate Update is the Company’s effort to penalize sites that violate copyright legislation. This was driven by a few criticisms of Google’s earlier policy towards copyright…
  • Why Adaptive Content is the New Thing in Content Marketing

    Upasona Banerjee
    22 Oct 2014 | 3:27 am
    It has been more than 20 years since the web revolution started. The era of digital marketing is in its prime now. Content is still ruling the world of brand marketing. But the rule of nature is, nothing can be rigidly permanent. To survive and develop, one has to be adaptive and flexible. If content wants to rule the world of brand marketing for a while, it needs to shed off the rigidity and embrace changes. Flexibility will make a content more successful. To make your content more successful and to make it appealing to everyone, there is only one way that you can apply in your content…
  • Google Penguin Update 3.0: The Must Know Facts

    Dipanjan Mukherjee
    20 Oct 2014 | 11:18 am
      The speculations were on. There were discussions on Twitter and on almost all online forums. Everyone was expecting Google to bring forth its latest Penguin Update. Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer at Google, had made an announcement regarding this update a few days back. So, it was only a matter of time before the websites could experience the changes brought about by Google’s new updates to its Penguin algorithm. Since last Friday, a number of major SEO companies had noticed some major changes in the Google search result trends. It hinted at the…
  • How to Fuse Growth Hacking in Content Marketing

    Upasona Banerjee
    17 Oct 2014 | 5:46 am
    Being in the ever busy world of content marketing, you must always be thinking about how to drive more traffic to your blog and how to engage more readers into active conversion. But are you always ending up clueless? Still can’t figure out how you can drive more people to your blog? The current world of brand marketing does not solely depend on content and its quality. Rather, brand business is more concerned about growth and result. When you are assigned for the job of a brand’s content marketing, your goal should be to drive more traffic. But what is the way to make it work? Growth…
  • Few Things about SEO That All Entrepreneurs Must Be Aware Of

    Sayantani Das
    13 Oct 2014 | 3:10 am
    As an entrepreneur you do not have to understand all the nitty-gritties about SEO for reaping maximum benefits out of it. After all, you have to lead the company and not just have to spend time to know all about Meta tags, Google Analytics and so on. All you have to do is to know few basic concepts. Here are a few important things that you should be aware of and that will help you to run your company to bring in maximum ROI. SEO is not rocket science! There is no quick fix in the sphere of marketing. And SEO is also not an exception. It takes few months of hard work to achieve higher rankings…
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    Inbound Capsule

  • 5 Inbound Marketing Strategies To Get Your CEO’s Positive Nod

    Monish Vora
    27 Oct 2014 | 7:33 am
    The best Inbound Marketing strategies offers more than only traffic. There are many more facets to inbound marketing that your business needs to understand. The ‘IN” in inbound itself implies that it’s all about inward motion. Thus, it’s no wonder that people at your business, including your CEO, would only think about traffic on hearing […]The post 5 Inbound Marketing Strategies To Get Your CEO’s Positive Nod appeared first on Inbound Capsule.
  • 13 Reasons You Should Embrace Inbound Marketing And Minimize Outbound

    Monish Vora
    23 Oct 2014 | 2:39 pm
    Inbound Marketing sculpts your business for online presence. The core of inbound marketing, is attracting, not distracting and the concept is no longer a new one for those who have a website. It is no longer a boat under your control. Consumers are smart enough and the boat is totally under their control in terms […]The post 13 Reasons You Should Embrace Inbound Marketing And Minimize Outbound appeared first on Inbound Capsule.
  • 6 Things That Your Inbound Marketing Expert Has To Know About Content Marketing

    Monish Vora
    21 Oct 2014 | 5:02 am
     Undoubtedly, your SEO expert will tell you the ways in which they will bring your company website on the top of Google. They will tell you how the algorithm updates have changed the way SEO works, and that link building is not anymore what it used to be earlier. They will tell you how significant […]The post 6 Things That Your Inbound Marketing Expert Has To Know About Content Marketing appeared first on Inbound Capsule.
  • It’s Here: Google Released Penguin 3.0 On Friday

    Monish Vora
    20 Oct 2014 | 4:12 am
    It is still not confirmed that it is a refresh to the previous Penguin algorithm or a revised algorithm update, but Google has confirmed that they have done a update. Forums are overwhelmed with threads with a lot of SEO companies claiming that their sites have been hit by the update. However, there are several […]The post It’s Here: Google Released Penguin 3.0 On Friday appeared first on Inbound Capsule.
  • Steps That Ensure Your Inbound Marketing Fails Miserably

    Monish Vora
    15 Oct 2014 | 6:56 pm
    With so many inbound marketing techniques, it would be easy to run into pitfalls and come across obstacles, as the efforts are never going to be the same for all brands. With each and every new campaign, you will be exploring new things that would add up to your experience. However, if you are making […]The post Steps That Ensure Your Inbound Marketing Fails Miserably appeared first on Inbound Capsule.
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    SEO & Online Marketing Tips | Brad Tollefsen

  • Facebook Ads Not Adding Up?

    Bradley Tollefsen
    11 Oct 2014 | 12:16 pm
    The Problem: Facebook Clicks are Matching Analytic Sessions I recently noticed a concerning trend across a number of my clients: The amount of visits that they were receiving from Facebook in Google Analytics was only 30-50% of the clicks that they were paying for from Facebook. The differences were glaring and far more than the […] The post Facebook Ads Not Adding Up? appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Strategies That Increased My Blog Traffic in September

    Bradley Tollefsen
    2 Oct 2014 | 10:15 am
    At the beginning of September, I had some ambitious expectations for my blog. I was reflecting on Augusts 18 visitors and thought “Brad, you could probably reach 50 this month”. At the time I thought it was a realistic goal, but would require posting more often and even *gasp* sharing my posts in my social […] The post Strategies That Increased My Blog Traffic in September appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • How to Track Blog Comments in WordPress Using GTM

    Bradley Tollefsen
    30 Sep 2014 | 8:03 am
    As a beginner blogger, I don’t have a whole lot of goals or objectives that I ‘need’ to be tracking on my site. Well at least compared to a small business who needs to be tracking sales or the amount of leads that are being generated. For the most part I am just happy when […] The post How to Track Blog Comments in WordPress Using GTM appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • How to Track PDF Downloads as Pageviews with Google Tag Manager

    Bradley Tollefsen
    28 Sep 2014 | 9:18 am
    Track your PDFs easily in in Google Analytics Google Analytics is a fantastic tool for tracking visitor behavior on your website. But sometimes it doesn’t do all of the things you want it to do in its out-of-the-box format. One of the things that I have always found it lacking is the ability to track […] The post How to Track PDF Downloads as Pageviews with Google Tag Manager appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • How to Switch from Google Analytics to Google Tag Manager

    Bradley Tollefsen
    22 Sep 2014 | 7:59 pm
    Google Tag Manager (GTM) is a free tool that allows you to manage your analytics, PPC and other code snipetts using a web UI. This is meant to be an intuitive process, but I didn’t find that to be the case when I first logged in. This post will help you transfer your site from […] The post How to Switch from Google Analytics to Google Tag Manager appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
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    SEO Expert London - We offer top SEO services UK London , The Southeast of England And The Surrounding Areas. We Leave Nothing To Chance; And No Room For Error. They Don't Call Us The SEO Experts For No Reason. Do Yourself A Favour . . . And Make A Wise Decision. We Promise, You Won't Be Disappointed.

  • Local SEO Tactics 2014 – Why It Make Sense To Localised

    Roland Millaner
    24 Oct 2014 | 8:14 am
    This local SEO tactics 2014 presents a glimpse on how Google is gearing towards local SEO and why you’re in a good position to start right now. If this is the case, you need to start working on some SEO work with your site. Search engines can feel random at times, but they follow some rules that your website should follow too. Let us tell you what that is and how to optimize it. Take a peak at your competitors’ website code. That way, you will be able to determine the way they use SEO for their site and the keywords they find valuable. While you might want to avoid copying their…
  • Latest SEO Tactics 2014: Tips, Tricks And Advice

    Roland Millaner
    24 Oct 2014 | 8:14 am
    If you have the right direction, you’ll know what latest SEO tactics 2014 to use and how to apply them. This way, you’ll be able to optimize your site for the search engines and increase your visitors at the same time. Below are some terrific ways to get started with SEO. Make sure that your code is clean and concise to maximize your search rankings. If your site uses primarily JavaScript for content, for example, and the code is messy, the search engine spiders will be unable to index it. A site that relies heavily on Flash without providing text descriptions will be ignored by…
  • What I’ve Learned From SEO Expert Services In London And How You Can Profit From These Strategies

    Roland Millaner
    24 Oct 2014 | 8:14 am
    We all wish that a successful web business was only a few clicks away, but building a successful site or blog is something that takes a lot more than just some clicking. You need to write and market and traffic and share and do a wide variety of things that you’ve never even heard of. To put it in a better perspective, check out the SEO tips in this article. To learn SEO, the best place you can go is to blogs and forums and read advice from real people just like you, who have built their businesses from the ground up. Those so-called gurus of the game are all trying to sell you…
  • Why I Created An SEO Plan Suggested By SEO Expert Services In London That Will Make Your Website More Visible

    Roland Millaner
    24 Oct 2014 | 7:57 am
    There are couple of ways that I have learned from SEO expert services in London on finding a way to drive traffic and make your website more visible. To do this, you need to figure out what keywords people input when searching for the products that you plan to sell. A great way to ensure your search engine optimization is simply to provide useful, informed and fun content which will appeal to your customers. This is often overlooked, but is important because search engines often change their algorithms, to ensure they’re providing more relevant information to their users. If you ensure…
  • For Tips On SEO Marketing Strategy 2014 You Need, Read This

    Roland Millaner
    24 Oct 2014 | 7:57 am
    There are many ways for you to become successful on SEO Marketing Strategy 2014. This article will help you optimize your website. Make sure you use the right keyword density when optimizing your website. Be sure not to overdo keyword usage. A good rule of thumb is to keep it under 20%. When creating anchor text for your website, simply using “click here” or other generic terms is not enough. You are going to get nothing from the phrase ‘click here’ to raise your ranks. In order for spiders to notice your site, relevant keywords should be incorporated into anchor text.
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    LeapFroggr Inc.

  • SEO 101: What Gordon Hayward Can Teach You About Link Building Using Link Baits

    Dennis Seymour
    16 Oct 2014 | 5:30 pm
    For the past couple of years, I have been getting questions about link baits being used for link building and SEO.  I have seen and executed my share of viral pieces over the years but I have never really wanted to talk about them as those niches are boring as hell.    So, What is a Link Bait? The concept is actually pretty easy to explain and VERY powerful when executed masterfully. Basically, it’s content “designed” to attract attention. That attention will lead to other sites linking back to you, hence better search rankings. For my industry peeps, it’s…
  • Is Google Authorship Still Around?

    Dennis Seymour
    9 Oct 2014 | 5:00 pm
    Before you say, “Hey stupid. They already removed that!” NO, we’re not going to tell you how you can add authorship codes to your articles for this outdated practice. Instead, we’re going to talk about why it was an important “experiment” and how it’s contribution to Author Rank can lead to it being a part of the Google algorithm. We preached about Google Authorship for years and to suddenly take that away? That’s a lot of wasted energy!  But you know what? They probably DID get something out of that experiment which is probably partly…
  • Why Your Small Business Needs Content Marketing

    Dennis Seymour
    2 Oct 2014 | 6:00 pm
    Going back to the topic of SEO, we’ve learned that there are a variety of things that search engines like Google look for in order to rank pages. In fact, there are over 200 factors that are affecting your position on the search engine results page (SERP). SEO is about satisfying these requirements to increase your visibility online. We’ve learned that SEO is made up of a lot of techniques and subcategories as well. Black, white, grey… they’re all part of the family. Heck, there’s even negative SEO. Black Hat and White Hat are just 2 of the types of SEO. Now…
  • Dos and Don’ts of Link Building

    Dennis Seymour
    25 Sep 2014 | 7:00 pm
    By now you know that search engines consider over 200 parameters to effectively rank a website on the SERPs (search engine results pages) based on the relevance of the query searched. You know that knowing some of these parameters can help you promote your website in the rankings, as that can guide your SEO schemes and strategies. You know too that some of these strategies—at least for now and probably much of the Web’s foreseeable future—have already been established as necessary. Link building, which we’re going to talk about today, is one such strategy. Link building is the…
  • 12 Power Practices for Local SEO in the Philippines

    Dennis Seymour
    18 Sep 2014 | 12:00 am
    After all the posts we’ve done so far, I think we’ve clearly established that SEO really is important for any online business. By using the best local SEO practices, it’s possible to become a serious contender in your local industry. For instance, here in the Philippines, businesspeople used to be afraid to compete with existing international companies. They were unaware of their potential, and if they did show promise, the channels through which they could realize this potential were pretty limited. (Classified ads anyone?) E-commerce and digital marketing changed that. Thanks…
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    Law firms Marketng, Lawyers Branding, Law firm website design , Law firm SEO

  • Free Legal Advice Online

    29 Oct 2014 | 7:40 am
    When you are looking for help somebody with a legal matter, go with free legal advice you can get valuable and trustful information from professional lawyers. The World Wide Web offers a huge number of free legal advice on websites and blogs for almost any type of legal matter conceivable. Here are some tips for finding free legal advice online.Search and Find a legal consulting website that is relevant to your specific situation. Law is a complicated subject matter that can significantly differ according to the case, location, and other variables. Make sure free legal advice or free…
  • Enhance your law firm online marketing

    23 Oct 2014 | 12:53 am
    Most of the law firms are now paying attention in the creation of their own good - looking web site for a lawyers branding. How many law firms have time to create their site, but it helps to obtain more new customers.  Here are some  instructions to make your law firm website with more engaging, also will definitely attract large number of customers. Establish Trust Quickly When a person searches for a free legal advice online, and have to find  whether that person is capable for your expectations or not. Then, in your website the home page or a landing page should…
  • SEO services for law firm website

    14 Oct 2014 | 2:32 am
    Each and every lawyer wants to perform their specific law area within their state or national. In these days  competitions take a huge place in targeted  markets. Therefore, if you want to constantly stand in the market, you need to advertise your law firm branding with your experience. You may promote your law firm, whether in online or offline. Before going to place a new SEO consultant for your law firm, be sure about their knowledge, working skill as well as their experience in the law fields.From the  SEO Experts, search engine optimization is a process or activity…
  • Law Firm Website Design Services

    1 Oct 2014 | 1:08 am
    The main goal of a perfect lawyer is to attract and gain more new customers.  An excellent way to achieve this goal is to create a law firm website. You may choose any one of the  best reputed company, which offering a  law firm website design service for creating your site success with attractive designs, associated web tools and more efficient to search engine optimization.Your selected company should give you an extremely effective  lawyers marketingsolution. It also includes logo design, quality content, newsletters for your prospective clients. Below  are…
  • Online Marketing Plan for lawyers

    23 Sep 2014 | 12:07 am
    In this current world social media are the most likely catchword between all kinds of business. In the legal field, the law firm lawyers also make use of this social media platform to brand their firm. Along with this, is not just a social media marketing, it serves clients in the lawyers marketing as well as in lawyers branding and the other tools are such as online advertising help the law firm to target their appropriate and potential clients. All over the world law firm searching for where we apply impressive marketing and cost-effectiveness strategies. Whether the lawyer is in any part…
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    SEO Blog for Internet Marketing Resources & News by Alok Raghuwanshi

  • Google’s John Mueller Declares ‘Google Toolbar PageRank Is Finally Dead’

    Alok Raghuwanshi @ Hire Professional SEO Expert
    8 Oct 2014 | 5:53 am
    RIP Google PageRank – Toolbar Data Not To Update Again  Google Webmaster trend analyst John Mueller on Monday has officially announced the end of the Google Toolbar Pagerank. Last PR update came 10 months ago on 6th december 2013 Bottom Line: – It is clear that little green bar becomes useless for a long time, provided, it may upset a bunch of “SEO” judging by the emails received for exchanging links based on “PR” Some Old Stuffs: – New Google Toolbar PageRank Update – 6th December 2013 Confirmed Toolbar Pagerank Update 4th February 2013 Google PageRank Update…
  • Google’s Pierre Far: New Google Panda 4.1 Update On Sept 25, Impacting 3-5 % of all Searches (It’s Official)

    Alok Raghuwanshi @ Hire Professional SEO Expert
    26 Sep 2014 | 4:10 am
    Google Panda 4.1 Now Rolling Out; A New Panda Algorithm On Thursday, Google began rolling out their Panda 4.1 update designed to punch thin or extremely poor content. A Google Pierre Far, Webmaster Trends Analyst confirming via Google+ It’s Official. Panda 4.1 has officially hit the Google search results Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week. Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely.
  • Google Authorship Is Now Closed!

    Alok Raghuwanshi @ Hire Professional SEO Expert
    30 Aug 2014 | 4:56 am
    John Mueller, webmaster trends analyst at Google announced in a Google+ post: the search engine will no longer take into account the tag rel =author and attributed it to date. The news came as a surprise to one: that proposed by the Google functionality seemed consistent to improve the relevance and significance of the results but more importantly, allowed to highlight its social network Google +. According to Mueller, Authorship has failed to prove its effectiveness and does not really increase the traffic of a website. It also does not affect the number of clicks on…
  • Social Selling On Twitter [SlideShare]

    Alok Raghuwanshi @ Hire Professional SEO Expert
    4 Aug 2014 | 10:28 pm
    HubSpot’s Danielle Herzberg, Senior Sales Manager writing a great new blog post & this post originally appeared on the HubSpot Sales Section. To hear Danielle’s full explanation, please see the SlideShare below: Promoted Tweet #bestpractices for brands: Tweet Best Practices for brands Via Twitter Advertising  — Twitter Advertising (@TwitterAds) August 5, 2014 Some Old Stuffs: – In Short, Twitter Marketing Strategies For Your Business Matt Cutts: Facebook & Twitter Not Used For Ranking Alok Raghuwanshi is an India-based SEO Professional, and…
  • [Pigeon] The New Algorithm of Google Local Search

    Alok Raghuwanshi @ Hire Professional SEO Expert
    31 Jul 2014 | 4:52 am
    Barry Schwartz is the News Editor Search Engine Land, Read News About Search Marketing & Search Engines. This post originally appeared on Search Engine Land. Google launched last week a new algorithm to address more specific and relevant local searches. Little information has yet filtered through this new system which is still running in the United States … The new algorithm has not been officially announced by Google and was born without a name, being named “Pigeon Update“ by the website Search Engine Land, a sort of unofficial spokesman for Google in relation to news…
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    Peter Wootton SEO

  • SEO Audit | Tech Warehouse

    Peter Wootton
    9 Oct 2014 | 6:19 am
    Leverage browser caching In order to speed up site loading times browser caching should be leveraged. This involves making modifications to the htaccess file of the site. The following code should be added to the htaccess file: ## EXPIRES CACHING ## <IfModule mod_expires.c> ExpiresActive On ExpiresByType image/jpg “access 1 year” ExpiresByType image/jpeg “access 1 year” ExpiresByType image/gif “access 1 year” ExpiresByType image/png “access 1 year” ExpiresByType text/css “access 1 month” ExpiresByType text/html “access 1…
  • How digital tools can support employee engagement.

    Peter Wootton
    1 Oct 2014 | 4:59 am
    What is employee engagement? When we talk about employee engagement we mean, to what degree do staff feel connected with the company they work for – do they care about the work that they do and the performance of the business without selfish motivation? The benefits of engaged employees. An engaged employee has a greater emotional connection with a company that influences them to work harder. Warwick University report that  ”happy workers are 12% more productive.” Just imagine what the output of your organisation might look like if your team was working 12% harder, just because they…
  • How often do B2B company social media profiles need to be updated?

    Peter Wootton
    1 Oct 2014 | 3:34 am
    Social media is nothing new for many businesses now, and it’s even working in the B2B industry too. But a challenge that many businesses face when launching activity on social media platforms is understanding how frequently new content should be shared on various social media profiles. The volume with which a business should tweet, update Facebook, LinkedIn etc. will vary by industry but this is a rough guide for getting started that shouldn’t leave your accounts looking dry or aggravate followers by spamming them! Company Blog Company blogs are a great way to build a resource hub…
  • How to Write Custom Post Type Queries

    Peter Wootton
    1 Oct 2014 | 3:32 am
    I thought I’d clear up a little myth today – Custom Post Types aren’t some big, bad, intimidating WordPress function that only hardcore developers can use. They’re actually quite easy to use – more like a puppy that needs a bit of training. Essentially, you use WP_Query and just pop in your own arguments for the array – the most important of these being? You guessed it – the post type. If you wanted normal posts, you’d put post, if you wanted normal pages, you’d put page. In the example below, we’ve created a custom post type called vid-type. Easy as pie!
  • Convert ‘&’ in your product link titles into HTML on your Magento Website

    Peter Wootton
    1 Oct 2014 | 3:29 am
    Happy Thursday readers! This week I came across a really big issue that I just couldn’t iron out. I am currently working on a Magento website and after completing the design, I did my usual thing of checking it was all W3C friendly. I had checked it a few weeks previous and all was good, but since then my customer had added some products and I’d done some tweaks so I thought i’d better check. To my horror I was presented with at least 11 errors per page, I have never had so many fails in all my web dev life and I really was shocked to see that awful red bar saying ‘FAILED‘ in it.
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    markITwrite | RSS Feed

  • 5 Tips for Advanced Logo Design

    Chrissy Emmerson
    29 Oct 2014 | 5:19 am
    Programs like Adobe Illustrator and Photoshop have made it easier to create and edit logo designs. In fact the software is becoming so advanced that even non-designers can turn their hand to creating a businesses branding identity. This combined with the ability to print 50 business cards for just a few pounds means that the market is becoming awash with ... Read More The post 5 Tips for Advanced Logo Design appeared first on markITwrite. Tags:  advanced, logo design Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You…
  • 15 Amazing Tech Facts

    John Waldron
    28 Oct 2014 | 4:15 am
    Hey, we’re a tech writing company, so I’m sure it will come as no surprise to you that we’re all card-carrying geeks. And like all good geeks, we’re partial to a good list of factoids every once in a while. And it stands to reason that if you’re following a tech blog written by geeks for geeks, then you’re probably ... Read More The post 15 Amazing Tech Facts appeared first on markITwrite. Tags:  Facts, technology Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:  …
  • Is Kindle Unlimited Worth It?

    Chrissy Emmerson
    27 Oct 2014 | 9:48 am
    Amazon launched its Kindle Unlimited service in the UK last month. Dubbed the Netflix or Spotify of reading, the service offers subscribers the chance to read as many books as they want for a monthly charge of £7.99. Amazon boasts that they offer well over half a million different titles, but for a cost of nearly £100 a year is ... Read More The post Is Kindle Unlimited Worth It? appeared first on markITwrite. Tags:  Amazon, Kindle Unlimited Facebook TweetThis Digg StumbleUpon Comments:  2 comments on this itemYou might be interested in this:  …
  • A Comprehensive Guide to Inbox, Google’s New Email App

    Chrissy Emmerson
    27 Oct 2014 | 3:58 am
    Last week Google unveiled its new email app, Inbox. The app is said to tackle some of the more tiresome aspects associated with managing your daily torrent of emails, and is designed to run alongside Gmail, rather than replace it. Unless you’re one of the lucky few to receive the first batch of invites, it is unlikely that you will ... Read More The post A Comprehensive Guide to Inbox, Google’s New Email App appeared first on markITwrite. Tags:  Gmail, google, Inbox Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You…
  • A Beginner’s Guide to Content Delivery Networks

    Kerry Butters
    24 Oct 2014 | 5:59 am
    These days with many users accessing websites on a variety of devices, it’s more important than ever to have a site that loads quickly. Modern web users are a demanding lot and research has shown that just a one second page loading delay can mean that conversions are reduced by as much as 7%. We don’t have any patience when ... Read More The post A Beginner’s Guide to Content Delivery Networks appeared first on markITwrite. Tags: Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in…
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  • How to improve ALexa Rank Instantly

    26 Oct 2014 | 8:15 pm
    Alexa rank indicates that the blog or a website is effective and successful on the web. The lesser Alexa rank you get, the more business you will get! In this way, improving your site’s or blog’s Alexa ranking is most extreme vital, particularly in the event that you need to make due in the focused business with great business.Alexa Ranking is the key variable regarding offer immediate promotions right from sites or blogs. The vast majority of the sponsors like to post their promotions on the blogs with higher Alexa ranking , regardless of the possibility that the blog is lesser…
  • How to Increase Traffic To Your Website

    9 Oct 2014 | 8:07 am
    There are many ways to increase traffic to your website. Greater part of individuals accept the best way to driving movement will cost them cash. There are distinctive strategies for driving traffic that you pay for, and the most of them are free. Increasing traffic to your website, or blog is the way to building a larger audience. I have enlisted in this post the best ways to increase traffic to your website. The benefit of increasing your traffic is to improve visibility, ranking, and increase revenue.Write ArticlesWrite Articles is the most powerful way to Increase traffic to your website.
  • Top Plugins Every Blogger should use

    30 Sep 2014 | 7:30 am
    Utilizing these WordPress plugins below, you can then automate for huge traffic building opportunities accessible through SEO, social networking and social bookmarking.All in One SEO Pack PluginAll in One SEO Pack plugins is viewed as the best and the most extensively utilized by website owners because it automatically optimizes your wordpress platform blog. It allows you to add SEO On-page Optimization techniques like title tags, descriptions, keywords tags and many more to every post you published on your blog. Webmasters without fail notice an increase in traffic to their blogs from search…
  • Use AOMEI Partition Assistant to Extend C Drives without Formatting

    15 Sep 2014 | 8:08 am
    AOMEI Partition Assistant is a highly-efficient, simple to-utilize and multifunction partition management software, with easy to use operations to help you deal with the Partitions of your hard drives. Under the assistance of AOMEI Partition Assistant, you can undoubtedly and quickly make/erase the partition and the most point of interest is that it resize/move your partition to rearrange the partition volume on the premise that it guarantees the security of your important information or data.Main Capabilities of AOMEI Partition AssistantResize/Move partitionCreate partitionDelete…
  • Best Free Blogging Platforms to share your Ideas

    6 Sep 2014 | 9:40 am
    Everyone want to share their ideas or knowledge online. But you have to lose your pocket that’s no one want to pay to share ideas. Of course you can share it through social media but you can’t have control over it. That’s exactly what I am going to explain below. Here are totally Best free blogging platforms to get you blogging.Blogger.comFrom the search engine giant Google, comes a blogging platform that is free, simple to setup and utilize. The platform is easy to use and offers new subjects and a lot of design alternatives.While access to the HTML code and CSS for layouts are…
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    The Next Scoop

  • Google Panda 4.1 Updates and Recovery Tips

    Sawaram Suthar
    6 Oct 2014 | 12:00 am
    Last week Google rolled out Panda 4.1 algorithm updates after 4 months of launching Panda 4. Many Big sites like eBay were affected by then. Now, Pierre Far announced this latest updated on Google...
  • 11 LinkedIn Marketing Tips Every Business Should Implement

    Sawaram Suthar
    23 Sep 2014 | 1:00 am
    Whether you’re looking to build networking with similar professionals, hiring or finding a job, gathering sales leads or staying up-to-date on industry news, LinkedIn is always top choice and most suitable social networking platform...
  • 11 Essential Tips to Make Your Small Business More Efficient

    Sawaram Suthar
    27 Aug 2014 | 1:30 am
    Everyone out there has aimed to get ahead of competitor and for that, you need to run business more efficiently. If your business does not meet current trends or changes then it won’t succeed...
  • Complete List of Best Website Audit & SEO Tools

    Sawaram Suthar
    20 Aug 2014 | 12:29 pm
    Many digital marketing agencies spend plenty of hours each week auditing prospective client’s websites to see how SEO friendly they are and how much they are getting, if not than why not? So, I’m...
  • Facebook has rolled out “Save” option but still lacking with Copy & Paste Option

    Sawaram Suthar
    23 Jul 2014 | 4:00 am
    Whether you’re in hurry, don’t have time to see favorite post or just want to save photos, video, and other stuff on your Facebook timeline, now it’s become easy. Facebook has announced a new...
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    Web Talent Marketing

  • Web Talent CEO Mike Canarelli featured on 101.3 ‘The Rose’

    Justin Emig
    29 Oct 2014 | 11:19 am
    Lancaster, Pennsylvania…. The Digital Capital of Pennsylvania. While this statement might come as a surprise to some, it comes as no surprise to the team at Web Talent and local businesses throughout this thriving community. While many look at Lancaster as a traditional, conservative town with horse and buggies roaming the streets, the search giant Google, has another opinion of Lancaster. Google recognized Lancaster as the Digital Capital of Pennsylvania, through Google’s eCity program. This program recognizes the strongest online business communities in each state. Google and…
  • Online Marketing: When to Get Out of Your Own Way

    Mike Canarelli
    27 Oct 2014 | 7:55 am
    Online Marketing: When to Get Out of Your Own Way By the time a business owner is ready to outsource the company’s Internet marketing plan, one of two scenarios has typically played out: Scenario 1 In an effort to keep costs down, a marketing and sales director is hired to do everything related to marketing and sales. The new hire gets burned out (because marketing and sales are completely different) and subsequently quits or gets fired. Revenue then plummets. Scenario 2 In an effort to keep costs down (and because no one knows the business like he or she does), the business owner takes…
  • Pinterest Adds the Ability to Follow ‘Interests’

    Caitlin Dodds
    21 Oct 2014 | 11:15 am
    This summer, one of my dreams came true. No – I’m not talking about getting married. Pinterest developed the ability to follow “interests!” This was something I’d wanted for a really long time, and it’s something I’m excited to have. Previously you could find content through your friends, influencers/brands you followed, or through the categories of pins. But following a whole category could be a little too broad. I primarily use Pinterest for recipes and cooking – but following the whole “food and drink” category was a little broad. Now, with the ability to follow…
  • Recap: 2014 Lancaster Chamber Business Expo

    Justin Emig
    17 Oct 2014 | 9:30 am
    Last Thursday, October 9th, hundreds gathered at the Lancaster County Convention Center to walk the halls of the Lancaster Chamber Business Expo. Around 200 companies exhibited their products and services for all of the attendees, including Web Talent Marketing. Thank you to everyone who stopped by our booth, we enjoyed being a part of this fun day. Hopefully you got to test your putt-putt skills and won some Web Talent swag. Our Internet marketing experts were there capturing the whole event on camera, so make sure to check out the Web Talent Facebook page and find your picture from all of…
  • What is Ello? Will Ello Kill Facebook?

    Justin Emig
    13 Oct 2014 | 7:02 am
    Facebook is quite the polarizing topic. From privacy concerns to deciding what content to show and not show you, Facebook is a lightning rod for criticism. What once started as a social network that expressed it will never have ads or charge users to be on the network, Facebook has made a sharp 180, since becoming a public company. Advertising units are everywhere and driving success for Facebook, brands everywhere are up in arms about the lack of organic reach (something I covered before), to even the users being upset over privacy and deciding what content they are ‘allowed’ to…
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    SEO Company in the Philippines | Search Opt Media

  • Curated Guide to Power Up Your Content Curation Strategy

    Veronica Beguas
    20 Oct 2014 | 7:26 am
    The Internet is full of content: evergreen, repurposed, co-created, and curated. That’s maybe one of the reasons why “Content is King,” it is prevalent, never scarce. But of these types of content, one claims to be the 15-minute King — curated content. You can come up with a good content in just 15 minutes. As the old adage says, “automate, aggregate, and share.” While curated content has gained popularity since 2010, it is still being a common, accepted, condoned, and effective content strategy for many Web publishers and social Web users. Of course, people love being told…
  • Frontend Coding in a Flash with Sublime Text and Emmet

    Raphie Enderez
    3 Aug 2014 | 6:17 pm
    Greeting earthlings and coders! Have you ever wondered if there’s a new way to speed up your development process? Well, I know most of us have his own ways of speeding up his web process, and some are still looking for new and faster ways to get his work done in less time.   Well, this is your lucky day my friend. On this post I’m going to show you how Sublime Text and Emmet can improve your development process. So if you’re still using Dreamweaver, you better ditch that thing already. No, just kidding. Today, we have a variety of lightweight text editors that…
  • Ineffective Outreach Strategies You’re Probably Doing

    Veronica Beguas
    29 Jul 2014 | 4:56 am
    Probably, we can start by making sense of the world increasingly influenced by algorithms. What do you think? Or maybe, we can start with what the fork is link building? No? Then, let’s get real here. Next to users, links are what make web works. In the 90s, search engines have given democracy to which pages should be on top and which should be the runner-ups. Of course, I am just being sarcastic! Search engines are just that crude back in the days. Make a hundred spam links, cloak a thousand more pages and perform SQL injection; the next thing you’ll know, your page is on top.
  • Kick-Ass Hacks in using Bootstrap for a Custom WordPress Theme

    Dexter Loor
    4 Jul 2014 | 7:23 am
    Ever found yourself creating a WordPress Theme for your website, a client’s website or for your personal blog site and all of a sudden you’re stuck on how to create and implement certain website features? I might be able to help you through this article, but first let me present the rationale behind this blog topic. The Rationale Most of the time, web designers rely on frameworks such as Twitter Bootstrap when creating websites mainly because these frameworks offer great hacks to improve our coding velocity and efficiency. We may have extensive knowledge on HTML, CSS and jQuery and can…
  • 9 Simple Key Emotions to Unlock Powerful Brand Engagement

    Bene Perey
    27 Jun 2014 | 7:25 am
    Richard Madden, chief strategy officer of Kitcatt Nohr says, “Most people don’t think they can be bribed, it’s just that they don’t like admitting it to themselves.” Yes, dear digital marketers, you read it right. Contrary to the widely embraced notion of bribery in the realm of a brand, it is through tapping that little yet largely influential space that separates the “stale”  from a “sale”. Bribe here though must not be mistaken from forcing a connection. Instead, it must be perceived as an opportunity and responsibility to tap the emotional…
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  • Secrets of On-site SEO

    23 Oct 2014 | 3:42 am
    The purpose of the infographics Secrets of On-site SEO is to highlight the most important on-site SEO factors that could significantly improve the position of a website in the search engine results. Definition of the on-site SEO According to the Jacobs Stoops’ definition “on-site SEO refers to search engine optimization tactics that involve any direct […] The post Secrets of On-site SEO appeared first on
  • Web sitemap

    18 Oct 2014 | 2:32 am
    The post Web sitemap appeared first on
  • Other aspects

    16 Oct 2014 | 3:26 am
    In this task, we will present some other aspects to consider when it comes to on-site SEO including:- 301 redirects- flash- iframes The post Other aspects appeared first on
  • Add XML Sitemap

    14 Oct 2014 | 8:24 am
    A sitemap is an XML file that consists of all the URLs of a website. Besides automatically adding URLs, sitemap file can be used to include additional information about the URLs in the sitemap.A sitemap is used to provide the information about a website to the search engines, as sitemap lists all of the URLs […] The post Add XML Sitemap appeared first on
  • HTML Code

    14 Oct 2014 | 8:23 am
    HTML code is a language used to create a website. It consists of various elements that are used to identify the elements of a web page. Search engines use this code to get information about a website. HTML code defines the markup which is used to tag the content on your website and to display […] The post HTML Code appeared first on
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    Advanced SEO Blog

  • How To Find Clients On LinkedIn

    Nils Evensen
    29 Oct 2014 | 1:43 am
    LinkedIn is one of the best places to find clients online, it can really be a goldmine for any company that is in the B2B business. Over the years I have had the privilege of working with many different clients and they usually have only one problem, it’s not traffic, it’s targeted traffic. I’ve received clients who get thousands of visitors a day, but their sales are unfortunately low. What is it that causes this? Well unfortunately it’s the fact that most of their visitors aren’t buyers. They’re people who are looking to read a funny article, gain some basic information, or…
  • Marketing Content – Social Media Strategy Tips

    Nils Evensen
    23 Oct 2014 | 10:13 am
    When it comes to marketing your web content nothing is better than some good social media strategies. The whole point of SEO is to drive more traffic to your website through ranking on Google, using social media has the added benefit of driving immediate traffic as well as helping you rank higher in the Google search engine. This two-pronged benefit really is amazing at building up a quick stream of traffic as well as playing things for the long term. In this article I am going to assume that you already have a content strategy set in place. I am also going to assume that you are familiar…
  • Link Building Tutorial – The Official Complete Guide

    Nils Evensen
    20 Oct 2014 | 9:57 am
    If there is one thing I get asked over and over again it definitely has to be link building. Oh sure we can talk about how important having a great content marketing strategy is, and how wonderful it is to go viral through social media; these are all important subjects but one thing is for sure, in the SEO world link building rules all. As always today I am going to show you all of the different strategies that I currently see people using. I will not talk about ethics, the only strategies that we will not explore are illegal ones. I will also be using terms such as white hat and black hat.
  • How To Go Viral On LinkedIn

    Nils Evensen
    15 Oct 2014 | 9:05 am
    LinkedIn is a huge opportunity for any business that is in the B2B market. It is a great gathering point for people who are decision makers when it comes to selling items to other businesses. The conversion rates can be amazing when it comes to these kind of markets, I have received rates as high as 1 conversion per 20 visitors. This is pretty amazing especially when you consider how much traffic LinkedIn can drive. So how do you promote content through LinkedIn? Well it is a little tricky, and once again I want to warn everyone that the whole point of this site is to teach marketing skills,…
  • Content Marketing Strategy – A Guide

    Nils Evensen
    13 Oct 2014 | 12:37 pm
    With the new releases of panda 4.1 and penguin 3.0 right around the corner one thing is certain. Having a good content marketing strategy is now more important than ever. Google is starting to rank mainly sites that have high amounts of relevant content, and small sites are getting left in the dust. It’s becoming apparent that if you want to rank in Google you need content, and a lot of it. Good content marketing will get you immediate traffic, it will allow you to go viral and will drive targeted visitors to your website. It will also gain links over time and start to rank for various…
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    Latest Webmaster Articles and Tutorials

  • Flexible Dream Website Is Easy With A Responsive Template

    27 Oct 2014 | 9:30 am
    Amazingly rapid development of technology changes the world around us and our lives as well. Technologies affect business, since business people strive to save their time by optimizing their work...
  • 5 Lesser-Recognized Roadblocks To Smooth Mobile App Development

    16 Oct 2014 | 5:34 am
    Today, mobile empowerment has become a major driving force behind the incredibly amazing success rate of different business organizations. Companies which are looking ahead to increase their sales and boost their employees have chosen to invest in mobile app development. Although the task of developing..
  • Fresh Photography Templates: Show Your Unique Style

    8 Oct 2014 | 1:44 pm
    Penetration of the modern technologies in everyday life makes it more varied and makes hobbies more exciting. Due to the development and reducing the cost of the technology of digital photography, the camera became procurable even to the student, and flash drives allow you to store huge amounts of data and edit them on the go. These facto..
  • Smart Tips on Wordpress Security - How to Improve WP Security

    29 Aug 2014 | 8:48 am
    To avoid the security attacks on your WordPress site, you must be vigil and updated. By educating yourself and learning, you can have a safe and secure platform. Given below are some smart WordPress security tips that will help you secure your WordPress site from unwanted security attacks...
  • Top Affiliate Marketing Networks and Programs

    25 Aug 2014 | 5:50 am
    Affiliate marketing is a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or site. Affiliate marketing remains a multi-billion dollar industry and a primary source of income for thousands of successful online entrepreneurs. As the number of merchants embracing affiliate marketing strat..
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    Paul Shapiro's Search Wilderness

  • Parallels’ Content Marketing Strategy for Outranking Software Pirates

    Paul Shapiro
    10 Oct 2014 | 5:01 pm
    The software company Parallels, makers of awesome virtual machine software for your Mac, had a problem: Thousands upon thousands of searches are being made by people trying to pirate their software, using a myriad of variations of “parallels key generator” and “parallels product key”. So, Their SEO team devised a solution… They created a piece […] The post Parallels’ Content Marketing Strategy for Outranking Software Pirates appeared first on Paul Shapiro's Search Wilderness.
  • The Linkedin Publishing Platform and SEO: Examining 3,000 Posts to See What Works in the SERPS

    Paul Shapiro
    3 Oct 2014 | 7:29 am
    I recently published an analysis on OkDork, breaking down successful LinkedIn Publishing posts. This analysis was mainly focused on how many view each post obtained. I have a lot more data about these posts, A LOT MORE (even beyond this post). This post will follow a similar structure as the previous post, but instead focus […] The post The Linkedin Publishing Platform and SEO: Examining 3,000 Posts to See What Works in the SERPS appeared first on Paul Shapiro's Search Wilderness.
  • Twitter Analytics for Your Website: The Other Official Analytics No One Talks About

    Paul Shapiro
    24 Sep 2014 | 2:13 pm
    Twitter recently revamped their analytics offering an made it accessible to everyone. Here’s a graph I quickly generated with the data it provides: These are the time I should be Tweeting for a maximum # of impressions. Darker colors = more clicks. #tableau — Paul Shapiro (@fighto) August 28, 2014 If you haven’t already […] The post Twitter Analytics for Your Website: The Other Official Analytics No One Talks About appeared first on Paul Shapiro's Search Wilderness.
  • What Makes LinkedIn Publishing Posts Tick

    Paul Shapiro
    22 Sep 2014 | 8:41 am
    I did a recent analysis of 3,000 of the most successful LinkedIn Publisher posts to to try and how you can make the most of the new(ish) platgform. Check out my latest post on Noah Kagan’s blog, OkDork: We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts I’m thinking of releasing more data about this […] The post What Makes LinkedIn Publishing Posts Tick appeared first on Paul Shapiro's Search Wilderness.
  • Why Being a “Guru” at Startup Event Is Like Being the Pretty Girl at a Bar

    Paul Shapiro
    25 Aug 2014 | 8:33 am
    Hey guys, this post is written by a friend who wishes to remain anonymous against my advice to publish under his own name. I accidentally discovered something once. There’s no better place than a car dealership if you’re feeling a bit down about yourself. How do you deal with a breakup? A few years ago, […] The post Why Being a “Guru” at Startup Event Is Like Being the Pretty Girl at a Bar appeared first on Paul Shapiro's Search Wilderness.
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    Small Business Online Marketing Tips with B. Mechelle Mauldin

  • Q: How do you submit your site to search engines/directories?

    B. Mechelle Mauldin
    21 Oct 2014 | 6:10 pm
    YoucaneithermanuallysubmityoursitetosearchenginessuchasGoogleorYahoo,orletthesearchenginespidersautomaticallyfindyourwebsite.Ifyourwebsitealreadyhasalinkbackfromanexistingspideredwebpagefromanotherwebsite,itwillmostlikely,getindexedwhenthewebpagelinkingtoyouisre-visitedbythespider.Followingaresomeoftheplaceswhereyoucansubmityoursitetovarioussearchenginesyourself.Google  –  –  –…
  • Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

    B. Mechelle Mauldin
    19 Oct 2014 | 7:16 am
    Get more great online small business marketing tips like these by signing up for my free 12-Week Business Marketing Mastery eCourse today! 
  • How To Make Your Business Brand Stand Out From The Crowd

    B. Mechelle Mauldin
    1 Oct 2014 | 8:56 am
    How To Make Your Business Brand Stand Out From The Crowd By B. Mechelle…
  • Q: How Can An SEO Online Marketing Consultant Help My Small Business Grow?

    B. Mechelle Mauldin
    12 Aug 2014 | 5:13 am
    A: Asan Atlanta SearchEngineOptimization (SEO)consultant I am responsibleforoptimizingwebsitesorwebpagesfor my clients..TheSEOprocesscoversmanyaspectsofawebsiteandincludesvariousactivitiestoimprovetherankingofwebpagesintheSERPs(SearchEngineResultsPages). My company's SEOactivitieshelptoincreasethevisibilityofawebpagebynotonlyenablingittorankhigherintheSERPsofthemajorsearchengines,butalsobymakingitvisibleinmoreplacesontheinternet.Asaresult,thewebsiteattractsmorevisitors,trafficandmostimportantly,businessforitsowners. As a specialist,…
  • Q: How do search engines work and how do they rank websites based upon a search term?

    B. Mechelle Mauldin
    9 Aug 2014 | 8:30 am
    A: Search engines are programmed to seek out evidence that point to a connection (or relation) between the searched term and the webpages existing in their databases. Some of the important factors that are included within the algorithm of most major search engines (including Google), and make up part of the evidence that points to relevancy between the search term and a web page are:1. Whether the Page title of the web page includes the searched term.2. Whether the header of the web page includes the searched term.3. Whether the body of the webpage includes the searched term and how many…
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    Serp Update - Learn Blogging with Mrunang

  • Free Top 9 Powerful Backlink Builder Tools [Infographic]

    11 Oct 2014 | 2:24 am
    Backlinks is crucial for your website's SEO because it assist you to boost your Page Rank that continues to be taking part in as a serious consider the Google Algorithms. Inbound links will assist you to grow your website audience and vital to extend site Google page rank. All tools mechanically give free back links. This tool can assist you to extend back link in brief time. So, I collected prime Nine high pr free back link builder or URL address submitter websites for link building.
  • Brainstorm Viral Link Building Ideas

    1 Oct 2014 | 6:12 am
    In comparison to manual link building wherever there's not the maximum amount preparation work to try to to, Viral link building is all concerning preparation and making wonderful content while not truly having a proper request to try to do it. Viral link building is making a chunk of “link bait” or content that individuals wish to link to. In theory, you produce nice content and other people can link thereto and so others can see those links and link to you as well, so the infectious agent nature.Creating this link bait or content that may go infectious agent isn't a straightforward…
  • 10 Effective Tips to Boom up your Blog post

    28 Sep 2014 | 7:16 am
    Hello friends today I'm going to share some important things, one should always remember while writing a blog post. This will help you to create a 10 times effective blog post. So let's start our discussion on this topic.Never write about problematic clientsWriting regarding customers UN agency skipped out on payment or UN agency were rude to your workers with the intention of being ‘helpful’ to your readers truly sends a message to potential customers that you are not on their side or willing to try and do what it takes to make glad customers.Plus, would you're employed with a…
  • How to find traffic sources to your Website

    27 Sep 2014 | 10:34 am
    The “Traffic Sources” space of your analytics dashboard offers a treasure hoarded wealth of insights into your website and your guests. From it you'll learn wherever your guests area unit coming back from, that websites area unit sending you the foremost traffic, that keywords area unit causation you the foremost traffic, and that supply is sending you the foremost traffic.To Access Traffic Sources follow some simple steps :- Log into your Google Analytics account- Select your account from “Account Overview” so choose a profile (if you have got- multiple websites you're trailing below…
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    Undead SEO | Useful tools, techniques and thoughts for advanced SEO

  • How to create your own author-centered knowledge graph

    Evgeniy Orlov
    26 Oct 2014 | 9:39 am
    I'm not a fear salesman, really! But the thought to name this article as "how to defend abusive content removal requests" comes to me from the reading of the Google's updated report on "How Google Fights Piracy". The following sentence makes me conceiving suspicion:...sites with high numbers of removal notices may appear lower in search results.On the background of all known Negative SEO cases this can be the next thing, where a honest publisher will be punished for nothing.There are enough known cases, where content scraping sites get better SERP places as the…
  • How to create nested lists in Blogspot

    Evgeniy Orlov
    26 Oct 2014 | 8:35 am
    I've struggled some time with creating of nested lists in my blog at Blogspot. Then i realized a simple workaround to get them done. To create nested lists in Blogspot, you mustRead full article »
  • How Penguin evaluates the link quality

    Evgeniy Orlov
    26 Oct 2014 | 6:04 am
    Google's Penguin update is about links, namely about good and bad backlinks to your site. It will evaluate anchors of your backlinks and the quality of backlinking sites. Further it will look deeper into relations between your site and sites linking to you.Further are some factors listed, which will help you to rethink your linking strategy and, maybe, enlighten you in purifying your link profile, so the Penguin gets no appetite for eating your site;)Following characteristics do influence on how Penguin evaluates link profile quality of your site:Read full article »
  • Solution for "stop spamming us. you're wasting your time" at Hacker News / Ycombinator

    Evgeniy Orlov
    30 Sep 2014 | 3:15 pm
    If you get this message on trying to post something at Hacker News / Ycombinator (not dependently of submitting method: bookmark or site form), it means, the site you try to post is flagged by any HN admin as spam. By mistake or not is another question - i know the case, when YouTube was flagged as spam there. Anyway our intention is not to dispute with HN admins whether our list is spam or not, but rather just to post a link, what we want to post. Deleting cookies doesn't help. But the working solution is simple:Read full article »
  • Pro and contra of images encoding as base64 encoded data URI for performance purpose

    Evgeniy Orlov
    23 Sep 2014 | 1:27 pm
    One of the common techniques of the website performance optimization is the reducing of the HTTP requests amount. Each website asset, like image, needs a HTTP request to be loaded.  On this issue is based an idea, to embed website images as base64 encoded data URI. After an image is embedded directly into HTML or CSS of the website, no additional HTTP request is needed to load this image - it is no longer an external resource, but becomes a part of the source code. This is the good part.Read full article »
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