SEO (Search Engine Optimization)

• 
  Search Engine Watch

• Why Brand Building Isn't Enough

  8 Feb 2010 | 9:01 pm

  The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. ...

• Universal Search Optimization 101

  7 Feb 2010 | 9:01 pm

  Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. ...

• Managing Client PPC Campaigns on the Go

  4 Feb 2010 | 9:01 pm

  Don't leave things to chance when you leave the office for any significant period of time. Here's how to keep your campaigns running smoothly. ...

• Review your PPC Keywords

  3 Feb 2010 | 9:01 pm

  Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. ...

• Top International Search Marketing Failures to Avoid in 2010, Part 2

  2 Feb 2010 | 9:01 pm

  Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. ...

• 
  SEOmoz Daily SEO Blog

• 30 SEO Bookmarklets to Save You Time

  randfish

  8 Feb 2010 | 4:06 pm

  Posted by randfishWe all work hard at the SEO process - analyzing sites, gathering data, researching potential problems and identifying the solutions. Today's post is on how to work smarter and faster using bookmarklets for SEO. No matter your browser, these plug-and-play links will let you get your job done faster and easier, and look like a pro in front of bosses and clients. The list isn't completely comprehensive, but it covers 95%+ of the SEO data points I retrieve on a monthly basis and a few extras I don't personally use that may be valuable to others. It also has a section at the end…

• Personalization of Google Results Creates a Huge Advertising Opportunity

  randfish

  7 Feb 2010 | 4:55 pm

  Posted by randfishLike 150 million or so other folks, I spent today watching the Superbowl. As a marketer, it's hard not to pay close attention to the advertisements, and this year featured a heavy focus on sending viewers to the web. However, I was a bit surprised that we didn't see anything like 2007's Pontiac advertisement: At the end of the ad, Pontiac invites viewers to "Google" their brand to learn more. This seemed a bit odd in 2007, but today, it would have been a brilliant marketing move. Here's why: Personalized search is now on by default. This means that every…

• The Elements of an HTML Link

  RobOusbey

  7 Feb 2010 | 1:02 pm

  Posted by RobOusbeyLinks. We often talk about why we want them and how to get them, but today I'd like to go back to basics and look at the constituent parts of the HTML code behind them. This is definitely a post for the new SEO, or web-developer looking to expand their experience, but even experienced search marketers may want to comment the nuances of some parts of the humble anchor tag's attributes. Here's a couple of example links; the first is a link to the White House's website, the other is to Distilled's new US website. Both links follow the same structure: an opening <a> tag…

• Testing How Crawl Priority Works

  mgalecki

  5 Feb 2010 | 4:38 am

  Posted by mgaleckiThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.A SHORT INTRODUCTION... We all know that the search engine robots more frequently visit popular pages, i.e. those that have the largest number of incoming links, both internal and external ones. The architecture of a website is usually correlated with the popularity of these pages expressed by number of backlinks: Home page has the most backlinks, 1st…

• Whiteboard Friday - Choosing an SEO Consultant

  great scott!

  4 Feb 2010 | 1:57 pm

  Posted by great scott!Will Critchlow of Distilled (who recently took over SEOmoz's consulting business) is back in Whiteboard studios to help Rand discuss how to Choose an SEO consultant--or any consultant for that matter. Whether you're a consultant yourself, you frequently work with consultants, or you're thinking of outsourcing some work for the very first time, you'll find this week's video worthwhile.  Knowing beforehand how the engagement needs to be structured, what you expect to get, where to find good recommendations and/or sources of consultants, and how to determine whether…

• 
  Search Engine Land

• Google Buzz: Google Takes On Twitter, Facebook & Even Foursquare

  Matt McGee

  9 Feb 2010 | 11:00 am

  Google has announced a new product called Google Buzz, which represents the company’s latest attempt to hitch its wagon to the popularity of social networking and, more specifically, the growth of social sharing and status updates. Many will call this a Twitter killer or a threat to Facebook. Certainly the company is targeting the audiences that [...] ....

• 30 Link Builders Discuss Backlink Analysis For Campaign Design – Part 1

  Garrett French

  9 Feb 2010 | 10:34 am

  We asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response. This article is part 1 of a 3 part group interview series on backlink analysis. Part 1 covers how backlink analysis – of your site and your competitors’ sites, as it applies to link building campaign design. You’ll find [...] ....

• Liveblogging the Google Buzz Launch

  Matt McGee

  9 Feb 2010 | 9:55 am

  Google is set to announce a new social tool at a 10:00 am event on its Mountain View campus. Due to the last-minute notice, we’re not on the scene, but Google is providing a webcast via YouTube that we’ll be using. NOTE: Google Buzz Is Now Live. See our detailed post, Google Buzz: Google Takes On [...] ....

• SMX West Networking Activities and Parties Scheduled

  Search Engine Land

  9 Feb 2010 | 7:26 am

  We’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable – networking. And with hundreds of companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking opportunities and [...] ....

• IAC Q4 Earnings: Search Growth 3% But Takes $1 Billion Loss On Ask.com

  Barry Schwartz

  9 Feb 2010 | 6:48 am

  IAC, the parent company of Ask.com, reported their fourth quarter earnings today and overall, it was a good quarter of revenue for IAC, being up 5% year-over-year in revenue. On the income side of the balance sheet, IAC was up 47% from Q4 of 2008 to Q4 2009. Search, which includes Ask.com, was [...] ....

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  Search Engine Roundtable

• Google "Save Us From Berlusconi" Spam?

  barry@rustybrick.com (Barry Schwartz)

  9 Feb 2010 | 6:22 am

  I spotted a very weird Google Webmaster Help thread that I honestly do not fully understand. If you search for URLs containing the words "Save Us From Berlusconi" in that order, in Google, you will find almost 4 million matches....

• When Not To Use Canonical Tags With Pagination

  barry@rustybrick.com (Barry Schwartz)

  9 Feb 2010 | 6:09 am

  When Google announced support for the canonical tag just about a year ago, webmasters were excited for the possibilities of a serving a 301 redirect to spiders but not users. But when should you not use it? A Google Webmaster...

• Upcoming Google AdSense Webinars

  barry@rustybrick.com (Barry Schwartz)

  9 Feb 2010 | 6:03 am

  Google's Ashley posted a thread at Google AdSense Help forums announcing upcoming AdSense Webinars. The upcoming webinars include: AdSense Optimization Basics - Wednesday, February 10, 2010 5:00 pm GMT/ 9am PSTAdvanced Optimization - Wednesday, February 24, 2010 5:00 pm GMT/9am...

• 3 Months Later, Google Finally Fixes RSS News Feed Issue

  barry@rustybrick.com (Barry Schwartz)

  9 Feb 2010 | 5:49 am

  Six months after the Google News RSS feed validation issues were reported in Google News Help forums, Google has fixed the issue. The first report came in a Google News Help thread on August 7, 2009. Yesterday, on February 8,...

• Google Turns Their Back on Boy Scouts, No 100 Year Anniversary Logo

  barry@rustybrick.com (Barry Schwartz)

  9 Feb 2010 | 5:29 am

  100 years ago, yesterday, on February 8, 1910, the Boy Scouts was founded by William D. Boyce, Ernest Thompson Seton and Daniel Carter Beard. The Boy Scouts in America is a pretty significant foundation or club, with millions of members...

• 
  SEO Book.com - Learn. Rank. Dominate.

• The 'Information' Age

  Aaron Wall

  6 Feb 2010 | 1:40 pm

  Relevancy is a good thing. It makes search and the world more efficient. Many attempts at relevancy, like search is getting more social, may just create more noise. But computers are getting better at understanding language is a good thing "our measurements show that synonyms affect 70 percent of user searches across the more than 100 languages Google supports." But it seems each increase in relevancy justifies additional increases in irrelevancy to increase monetization. 'Accidental' Hijacking Each individual piece sounds useful and helpful, but the end effect (and goal) is hijacking and…

• Interview with Andrew Shotland

  vanillacoke

  4 Feb 2010 | 3:33 pm

  Today I get to interview one of my favorite reads in the SEO blogoshpere, Andrew Shotland. Andrew runs the Local SEO Guide blog and has graciously taken some of his time to share with us his thoughts on Local SEO. 1. You have an enjoyable, albeit unique, writing style. Lots of people write about things worth reading but much of what they write, or how the present it at least, makes it pretty forgettable. How much has your style helped you in acquiring and keeping visitors to your site, landing clients? With the blog I just try to be myself and talk about what I think is interesting - and…

• Mark Cuban's Mahalo Wants Your Blood (And Gets it TOO!)

  Aaron Wall

  3 Feb 2010 | 5:45 am

  Mark Cuban recently talked about how search engines and content aggregators are vampires. There is no reason to be indexed in Google. ... You haven’t gotten anything back But he failed to disclose how his Mahalo investment loots content. If Google is a vampire (while sending away billions of Dollars of traffic for free) then what does that make Mahalo (which borrows your titles and abstracts as content to pull search traffic into their ad cluttered pages pages, while placing your content below the fold (while using nofollow on attribution links))? Is the following accurate? If you think…

• Slow & Steady vs Hype, Crash & Burn

  Aaron Wall

  1 Feb 2010 | 8:10 pm

  HOPE is perhaps the single most lucrative thing to sell. There are so many people in need of direction, while so few actually want to do the work required to achieve the end goal. Thus many scammers sell the end result up front while glossing over the hard work required to get there. I was over at a friend's house in the bathroom and saw a copy of "Your Infinite Power to be Rich" sitting on the floor & flipped open to a random page...page 102 THE UNIVERSAL BANK A salesman needed an automobile for his new job, but he had no money with which to purchase one. However, he knew how to draw a…

• More PROOF Jason Calacanis is a ____

  Aaron Wall

  29 Jan 2010 | 11:28 am

  Publicly Jason claims to be ignorant about SEO because it allows him moral flexibility and makes Google less likely to torch his site (even though he is blatantly violating their search quality guidelines, and has for *years*). But when you look at the sales material that Mahalo pitches to corporations, in the 19 page PDF reads like an à la carte menu of SEO services, rather than sales material from a company ignorant of of SEO. It includes a slide which highlights how well Mahalo Answers questions rank in Google titled "SEO value," as well as the following statements (followed by my…

• 
  Sean Percival's Blog

• Free Pants from Dockers

  Sean Percival

  7 Feb 2010 | 6:07 pm

  A Super Bowl commercial from Dockers pants is offering free pants. Learn more at http://dockers.com/freepants Dockers: Wear the Pants 2010 Super Bowl Commercials

• 2010 Super Bowl Commercials

  Sean Percival

  7 Feb 2010 | 3:51 pm

  It’s Super Bowl time and that also means SuperBowl commercial time as well. The Super Bowl profile over on MySpace is tracking all the news and streaming videos of the Super Bowl commercials as they air. Here’s the list so far: McDonald’s 2010 Superbowl Commercial with LeBron The Last Air Bender Trailer from 2010 Superbowl Boost Mobile Shuffle Super Bowl Commercial Bud Light Asteroid Superbowl Ad Doritos Watch Yourself 2010 Superbowl Commercial Simpsons Mr. Burns Coca-Cola Commercial Doritors Dog Collar Super Bowl Ad T-Pain Auto Tune Superbowl Commercial CareerBuilder…

• Grammy Awards 2010 Live Stream

  Sean Percival

  31 Jan 2010 | 1:26 pm

  The MySpace Music team and Shira Lazar are hosting the 2010 Grammy Awards Live Stream today. Check it out!

• New Baby, New Job, New Space

  Sean Percival

  14 Jan 2010 | 6:37 am

  This seems to be a big week for me. After announcing our first kid is on the way, I’m also happy to announce that I’ve accepted the position of Director of Content Socialization at MySpace. Some of you may not know but I actually have a pretty long history with MySpace. When the service launched I was actually one of the first 3000 users to setup a profile. I can really remember the atmosphere back then, the almost feeding like frenzy so many of us went through. Of course, the concept of social networking and building online friends was somewhat new, but it was clear these platforms…

• I’m 50Cent’s #1 Fan

  Sean Percival

  13 Jan 2010 | 5:17 pm

  Of course you can be too if you head over to http://www.myspace.com/fanvideo. There you can make your own video with 50 and a few other artists. This very slick effect is from MySpaceUK, I’m trying to find out a few more details about this. Update: Looks like this thing really took off and the servers couldn’t handle it. Hopefully it’ll be back online soon. I also got the following background via our MySpaceUK Editor Will Francis. The application was created by top London advertising agency BBH and production company Pulse Films. Post production came from Absolute Post and…

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  Sphinn's Hot Topics

• Is Google’s One Trick Pony About To Be Euthanized by Microsoft

  8 Feb 2010 | 3:58 pm

  Excellent post and foresight by Jeremy about what is coming for Google!

• Link Building Strategies: Checklist

  8 Feb 2010 | 5:36 am

  What are your Link Building Strategies? Do you have any? If you do have any, are you following them? Do you have a link building checklist to follow? These are some questions that you must ask yourself if you want to build quality and quantity links to a website or webpage. With Google using around 200 data points to size up your website, we all know that links are one of the most important aspects of search engine optimization.

• What Guest Blogging Is NOT: Don't be a douche

  7 Feb 2010 | 11:09 am

  I know I have emphasized link building benefits of guest posting quite a few times: but if link building aspect is the first in your list of reasons why you start guest blogging, you are getting it WRONG from the very start.

• Position Yourself As An Expert With Guest Blogging

  5 Feb 2010 | 8:22 pm

  Whenever we talk about guest blogging, the conversation usually focuses on the link building benefits of guest blogging. And while this is certainly one of the best reasons to guest post, I’ve personally found that the increased exposure and the ability to position yourself as an expert in your niche are the most profitable effects of guest blogging.

• 62 steps to the definitive link building campaign

  4 Feb 2010 | 9:04 am

  Mark racks up yet another link building post that should be on the radar of all you link builders out there. An especially great read if you're just starting out a large campaign.

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  Search Engine Journal

• Weekly Search & Social News: 02/09/2010

  David Harry

  9 Feb 2010 | 7:24 am

  Welcome to another edition of ‘7 Days of Search and Social‘ – I hope this edition finds you well and 2k10 is rocking so far (busy, but fun over here). Last week was the kind of week a geek like me dies for. There were a ton of great blog posts, plenty of humour, lots of geeky IR stuff (including an IR post with profanity.. wicked cool!) and even a bunch of interesting patents. Actually, one of the longest search patent names I’ve ever seen. Truly a week that was a blast to follow. On that note…let’s not waste more time with my idle banter, we’re a lot…

• Anatomy of a Hands-on SEO Site Audit – Part 1

  Alan Bleiweiss

  9 Feb 2010 | 6:58 am

  Welcome to part one in a series of articles on the anatomy of a hands-on SEO site audit!  This was originally just going to be one article.  But then my book-length article nature came up squarely against the awareness that true site audits can be extremely complex. And as much as everyone just loves those cute little 9 steps to blah-de-blah, we all know already that such articles are rare for me to write anyhow.  And this particular topic is one that I think comes to the top of the list as far as importance in our industry. Fifteen College Credits This series of articles isn’t going…

• Domain Strategy – Why It’s A Critical Component to SEO Technical Audits

  Glenn Gabe

  9 Feb 2010 | 5:30 am

  When it comes helping clients with natural search, I’m a firm believer that SEO technical audits are an incredibly important first step for most engagements.  I’ve already written about the power of technical audits and how they often can provide the most SEO bang for your buck.  The reason is simple.  In SEO, without a clean and crawlable website structure, you’re dead in the water.  You can build links and optimize content until the cows come home and it probably wouldn’t make much of a difference. Although SEO audits detect problems with indexation, canonicalization, navigation…

• SEJ Tools: Enhanced Keyword Research via Wordtracker

  Ann Smarty

  9 Feb 2010 | 4:59 am

  In the last week’s post I shared how you can do keyword research using Google Adwords tool right within your SEJ tools dashboard. I also shared why it is actually so helpful to have third-party keyword research tool integrated within the advanced toolkit. This way you can manage your lists more efficiently and easier add keywords to the tracker to monitor your rankings; Here’s some great news: besides Google Adwords tool, you can also use Wordtracker within your SEJ tools dashboard to have a broader choice of key phrases to analyze and choose from. To access Wordtracker search,…

• Pros and Cons of In-House SEO

  Shane Jones

  9 Feb 2010 | 4:56 am

  I’m just coming up to the end of my first year of being an In House SEO, and it was clear in the first few months how much more beneficial it was to be on the client side rather thank the agency side. I have now decided to weigh up some pro’s and con’s of being an In House SEO. Pro’s If like me your company only runs one website you get to dedicate 100% of your time to doing SEO on that one website. In reality I run at 80% with 20% research and catching up on industry news. I get 100% control on the strategies and paths to success. Being the first SEO in a company and…

• 
  ClickZ News

• Yahoo Craves Fast Food. Ad Dollars, That Is

  Sponsors events to attract money from "local-national" advertisers such as quick-serve restaurants.

• Video: A Talk with Bloomberg '09 Digital Strategist

  View a Q&A with Jonah Seiger, lead digital strategist for Bloomberg's 2009 campaign at Social Media Week, an event sponsored by ClickZ and held in conjunction with Personal Democracy Forum.

• Facebook Dominates U.K. Mobile Internet Use

  Social network accounts for 40 percent of page views from U.K. mobile devices.

• Mobclix Strikes Deal to Enhance Targeting on Smartphones

  Adds Nielsen data based on Zip codes and other offline household information.

• Tide Enlists Venus Williams to Serve Up Digital Campaign

  Tennis star spearheads design contest, while posting for the brand on Facebook and Twitter.

• 
  Matt Cutts

• Chrome support for Greasemonkey

  Matt Cutts

  8 Feb 2010 | 9:30 pm

  Back in December, I happened to click on a Greasemonkey script in Chrome and was shocked that it just worked. At the time, I wrote a note within Google that said Whoa. I just clicked on a Greasemonkey script in the latest dev version of Chrome (4.0.266.0 on Linux). Chrome offered to install the GM script, so I said okay. The script ran perfectly in Chrome with no changes at all! I don’t know how many Greasemonkey scripts will run in Chrome unchanged, but at least some will. Last week brought that news as an official announcement. My guess is that scripts that don’t use specific…

• Improving Arabic searches and talking more about ranking

  Matt Cutts

  2 Feb 2010 | 12:55 pm

  Moustafa Hammad and Mohamed Elhawary, a couple engineers in our search quality group, just did a nice post about improving Arabic language searches: Our algorithm employs rules of Arabic spelling and grammar along with signals from historical search data to decide when to leave out spaces between words or when to remove unnecessarily repeated letters. Now, when you type a query leaving out spaces or repeating a letter, we’ll return better results based not only on what you typed, but also on what our algorithm understands is the “correct” query. There’s a few nice…

• Installing Android development environment on Ubuntu 9.04

  Matt Cutts

  30 Jan 2010 | 6:18 pm

  I wanted to play with writing Android apps on my home Linux computer, which is currently running Ubuntu 9.04 (Jaunty Jackalope). These are mostly notes for myself, so don’t feel guilty if you skip this post. - Make sure your system is up-to-date: sudo apt-get update && sudo apt-get upgrade - Install Java sudo apt-get install sun-java6-jdk - Switch Sun to be the default version of Java. It’s much faster than the built-in version, at least when I tried it. sudo update-java-alternatives -s java-6-sun - Make a directory, e.g. mkdir ~/android - Download Eclipse from…

• Keep an eye on changing pages

  Matt Cutts

  25 Jan 2010 | 6:58 pm

  Google just launched a nice feature on Google Reader: the ability to keep an eye on pages for changes. This works even if the page doesn’t have its own RSS feed. This sort of thing is very handy. You could use it to spot new things on a privacy policy page or watch for changes in the executives page at another search engine. Check out the blog post, but it’s easy to use: just add any url to Google Reader.

• PubCon 2009 talk: State of the Index

  Matt Cutts

  22 Jan 2010 | 1:34 pm

  If you followed @googlewmc on Twitter you would already know about this, but I recently recreated my “State of the Index” talk from PubCon in November 2009. Here’s the video of the talk below: And here are the slides if you’d like to follow along: The talk is almost half an hour, so I hope you enjoy it and learn something new!

• 
  SEO Noobs

• Gunshot Money -Staircase Selling Concept – Mind-Set And Selling

  SEO Noobs Staff

  9 Feb 2010 | 11:24 am

  The Staircase Marketing Concept must have a beginning. As with every step we take, from walking to eating to getting dressed, each activity has a beginning point. The Staircase Marketing Concept is no different and the most effective point of beginning for online marketing opportunities is; setting your mindset.Your mindset is the foundation of anything you do. For any building, if the foundation is not constructed correctly, the building can not stand for long. The middle values that determine your living would set your message for the business setup you begin. If you are looking to be an…

• Search Engine Optimization | The Need Of Professional Seo For The …

  SEO Noobs Staff

  9 Feb 2010 | 7:24 am

  The main objective of every webmaster is to gain the maximum profit out of their website. More here: Search Engine Optimization | The Need Of Professional Seo For The …

• Canonical Link Element

  SEO Noobs Staff

  9 Feb 2010 | 3:54 am

  GoogleWebmasterHelp asked: Matt Cutts of Google introduces the canonical link element. Resources: Blog post on Google webmaster blog: googlewebmastercentral.blogspot.com Yahoo blog post: ysearchblog.com Microsoft: blogs.msdn.com Ask: blog.ask.com Google Help Center documentation: google.com Joost de Valk: WordPress, Magento, and Drupal yoast.com … canonical link element duplicate content search engines google … googlewebmasterhelp … Hi everybody. Welcome back to another video. We’re doing this thing where when …

• Learn Online Marketing With Clickbank

  SEO Noobs Staff

  9 Feb 2010 | 12:36 am

  Blogs are serving out to be very vital device for internet promoters. Through blogs, you can efficiently carry out your business and earn more with web promotions. Blogging has now become necessary to survive for business houses as they can attain great marketing results and quality prospects using blog marketing. It has been found that the biggest advantage of internet promotions is that you can promote your brand at minimal costs. Learn all about internet marketing with Affiliate Millionaire. Once you have decided to use blog for online marketing you need to follow some tips to use it…

• What Does SEO (Search Engine Optimization) Stand For? | WebsHost.net

  8 Feb 2010 | 11:31 am

  Search engine optimization or simply SEO , refers to the techniques used to increase traffic to websites. The methodologies used for each website optimization depends on a number of factors such as the content, type, and purpose of the … Read the original post: What Does SEO (Search Engine Optimization) Stand For? | WebsHost.net

• 
  Google News, Inside.

• Google TV Advertisements

  Jonathan Dingman

  9 Feb 2010 | 10:38 am

  Google has been serving up more and more television advertisements lately. Here are just a few of the good ones. Blogged on Google News by Jonathan Dingman © Fireside MediaGoogle TV AdvertisementsRelated posts:5 Ways You Should Have Said “I Do” YouTube Traffic up by 15% Despite Viacom Take Down Google Signs Deal with EchoStar to Serve Television [...]Blogged on Google News by Jonathan Dingman © Fireside MediaGoogle TV AdvertisementsRelated posts:5 Ways You Should Have Said “I Do”YouTube Traffic up by 15% Despite Viacom Take DownGoogle Signs Deal with EchoStar…

• Google Chrome to Support Greasemonkey

  Jonathan Dingman

  5 Feb 2010 | 10:19 am

  This is a huge win for Chrome users like myself. Greasemonkey is an awesome platform within a platform, that supports userscripts. I’ve been a huge fan of Google Chrome on Windows, as it’s been the fastest browser I’ve ever used. I did a comparison of Chrome vs Internet Explorer, and Chrome definitely won.The idea [...]Blogged on Google News by Jonathan Dingman © Fireside MediaGoogle Chrome to Support GreasemonkeyRelated posts:Google Chrome ExtensionsChrome Next Steps: Extension APIGoogle Chrome Fixes and Beta Version Update

• Google Drops IE6 Support

  Jonathan Dingman

  2 Feb 2010 | 7:55 am

  In a recent turn of events, Google is dropping support for IE6 among other browsers as well. Here is what Google Apps recently sent out: Dear Google Apps admin,​ In order to continue to improve our products and deliver more sophisticated features and performance, we are harnessing some of the latest improvements in web browser technology. [...]Blogged on Google News by Jonathan Dingman © Fireside MediaGoogle Drops IE6 SupportRelated posts:Everything Microsoft is Doing WrongGoogle Chrome vs. Internet Explorer 8Google Chrome to Support Greasemonkey

• Google Testing New Search Layout

  Jonathan Dingman

  21 Jan 2010 | 3:40 am

  As we have seen Google test, test, and test again, with innovative and unique navigation systems, Google is at it again. Huge thanks for tipster Jared for sending in these screenshots he was able to capture. Here is what looks like a new potential layout for Google search. The first screenshot is of normal search. [...]Blogged on Google News by Jonathan Dingman © Fireside MediaGoogle Testing New Search LayoutRelated posts:Google Squared: New UI. New Success?ScoutJet, Another Google CompetitorGoogle Adds Similar Images and Timeline to Google Labs

• Gmail Now Uses https by Default

  Jonathan Dingman

  13 Jan 2010 | 10:37 am

  The Gmail blog announced yesterday that they were moving to default https access for Gmail users. I’ve been using this feature for quite some time just because I’m a little anal with security. Here’s what Gmail Engineering Directory, Sam Schillace, has to say about it: In 2008, we rolled out the option to always use https — encrypting [...]Blogged on Google News by Jonathan Dingman © Fireside MediaGmail Now Uses https by DefaultRelated posts:Vista Takes a Hit — Google as DefaultGmail 2.0 [Beta]Feature Highlight: Gmail thumbnail previews

• 
  Bruce Clay Blog

• Hokey Pokey Marketing Meets the Super Bowl

  Virginia Nussey

  8 Feb 2010 | 5:45 pm

  Remember the old game from your days on the playground, the Hokey Pokey? All the kids would gather in a circle and then start wiggling their extremities while singing a catchy little ditty that went something like this: You put your right foot in, You put your right foot out, You put your right foot in And you shake it all about. You do the Hokey Pokey And you turn yourself around. That’s what it’s all about! The Marketing Hokey Pokey It seems like companies are stuck in a game of Hokey Pokey when it comes to forming a marketing strategy. They go all in for digital media. A change…

• Friday Recap: Freakishly Out of Proportion Headline Edition

  Virginia Nussey

  5 Feb 2010 | 4:39 pm

  Welcome back, Friday! We missed you so! Lots happened while you were gone. Lemme tell you all about it. Facebook celebrated its sixth birthday by getting a facelift. It hasn’t been rolled out to me yet, though I’m sure Facebook users everywhere are so excited about yet. another. redesign. Yawn… Now this one’s a little peppier — it made me laugh anyway. You know how geek is the new black? Well the real geeks aren’t so keen on having their culture kidnapped by the mainstream, as explained in 10 “Geeky” Things That Are Not Geeky, So Quit Acting Like…

• 4 Ways Search Marketing is Like Super Bowl 44 (XLIV)

  Virginia Nussey

  4 Feb 2010 | 5:12 pm

  Super Bowl XLIV kicks off in Miami this Sunday, and in the three hours that follow, cheers and jeers will explode across the country as America revels in its favorite pastime. Sure, noshing dip and screaming at a screen can be tiring, but the Indianapolis Colts and the New Orleans Saints have their work cut out for them as they battle for the NFL Championship. It got me to thinking that the journey to the Super Bowl is a lot like search marketing. So, in honor of Super Bowl XLIV (44), here are four ways the Super Bowl is like search marketing. 1. Gotta Have a Game Plan On Sunday, the Colts…

• Getting Cozy with Self Promotion — SEM Synergy Extras

  Virginia Nussey

  3 Feb 2010 | 5:05 pm

  On today’s episode of SEM Synergy, guest Lisa Barone joined us on the show. If you read the BCI blog before September of ‘08, you know The Lisa from these very pages. There’s also a chance you know her as the blogger kicking butt and chief branding officer of the marketing company she co-founded, Outspoken Media. CC BY 2.0 During what I’ll loosely call our interview (i.e. happy hour at Yolanda’s Mexican Restaurant), Lisa touches on the need for writers to overcome any lingering aversion to self promotion. Because, as she explains, promotion is the difference…

• SEO Weekend Update: Local, Mobile and Maps

  Virginia Nussey

  2 Feb 2010 | 5:39 pm

  I’m a day late in climbing out from under the ever-piling heap called my feed reader — but hey, if Punxsutawney Phil can claw his way to the surface today, I can too. Here’s the search news from over the weekend through today, with a special focus on local and mobile news. Local Events Added to Bing Maps The Local Events application in Bing now features event listings. From Bing Maps, go to the Map Apps (if you don’t already have Silverlight installed you’ll be prompted to download it) and select Local Events. From there the local events will populate on the map as well…

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  Noble Samurai

• Market Samurai Back Online – What Happened?

  Brent Hodgson

  13 Jan 2010 | 4:36 pm

  What Happened to Market Samurai? At 5.42am (EST) on 13th January the Market Samurai main server experienced technical difficulties. The cause of the problem has been traced to unexpected MySQL binary log files which filled the log directory and took the server off line. In anticipation of this type of issue, we do have automated monitoring systems in place that send out emails and SMS messages if the server ever goes down. As the issue occurred at 9.42pm Australian time, we were not online to receive the email notifications and unfortunately there appears to have been a problem with the SMS…

• Improved Regional Keyword Targeting

  Brent Hodgson

  24 Dec 2009 | 12:03 am

  Hello Samurai, In the recent batch of updates, we made some changes to the data that some of our international users receive. These changes have improved the quality and accuracy of non-English and non-US results in the SEO Competition and Rank Tracker modules. What’s Changed? Previously, Market Samurai wasn’t able to “read” or “understand” Google results pages in languages other than English. This meant Market Samurai had difficulty working out where sites rank for a keyword (the main function of the SEO Competition and Rank Tracker modules) when it had to…

• New Features: Internal Links & Index Count

  Noble Samurai

  20 Dec 2009 | 7:25 pm

  Hello Fellow Samurai, Today, I want to share with you 2 NEW Features that we’ve just added to Market Samurai’s SEO Competition analysis module. With these new tools, you can conduct even more in-depth, and more powerful SEO analysis. NEW FEATURE: Internal Backlink Counts Backlinks remain one of the most important factors for increasing the rankings of a webpage in search engine results pages. They are like “votes” from other webpages – the more “votes” (or links) a web-page receives, the more authority it has, and the higher it will rise in the search…

• New Features in the Dojo

  Brent Hodgson

  8 Nov 2009 | 11:54 pm

  Have you seen the new Noble Samurai Dojo yet? The Noble Samurai Dojo is our new training area – and has replaced our previous tutorials area. Over the coming months, the Dojo will grow with more and more training added regularly – to help you get the most out of Market Samurai, and your internet marketing Big Changes in The Dojo Based on your feedback, we’ve made some substantial changes to the way that we deliver training. Some of the changes you’ll notice in the new Dojo include: NEW Step-by-Step Written Training Manuals; NEW Downloadable PDF Training Manuals; NEW…

• Dr Anthony Fernando to Create Market Samurai Training

  Brent Hodgson

  3 Nov 2009 | 11:09 pm

  It was always our aim to give you a stream of killer training, and to use this blog to deliver the latest news, insights and resources for tackling the world of online marketing… …And to be fair – we’ve been behind the scenes improving Market Samurai, scaling-up the systems that our tools run on, and preparing for big things around the corner. But in the process, our regular stream of content and training stopped. That’s why I want to introduce you to Dr Anthony Fernando – one of our newest team members – who will be presenting a full course of…

• 
  Free Weekly Search Engine Optimization SEO News

• Google AdWords: how to lower your costs while selling more

  9 Feb 2010 | 6:36 am

  If you advertise your website on Google AdWords, chances are that you found out that you can spent a lot of money on AdWords without getting a lot in return. The reason why many people spend much more than they have to for their Google AdWords ads is that they use the wrong settings in their campaigns.

• How to get your breadcrumbs on Google's result pages

  2 Feb 2010 | 6:36 am

  Webmasters continue to see breadcrumbs on Google's result pages. What are breadcrumbs, for which websites does Google display them and how can you get Google to display breadcrumbs for your own website?

• How do synonyms in Google results affect your rankings?

  26 Jan 2010 | 6:36 am

  Google has announced a major change in the way that they handle search results by including synonyms for some words that may be used in queries. How does this affect the position of your web pages in Google's search results?

• Official Google statement: how Google ranks tweets

  19 Jan 2010 | 6:36 am

  How does Google rank tweets in the real-time results? The Google engineer who led Google's real-time search development shares some insights.

• Study: does it pay to invest your time in long tail keywords?

  12 Jan 2010 | 6:36 am

  How important are the long tail keywords in your search marketing campaign? Does it pay to invest your time in long tail keywords with little search volume? A new study has the answer.

• 
  SEO BlackHat: Black Hat SEO Blog

• First they Came for the Bankers, and I Did Not . . .

  QuadsZilla

  5 Feb 2010 | 10:07 am

  “First they came …” is a popular poem attributed to Pastor Martin Niemöller (1892–1984) about the inactivity of German intellectuals following the Nazi rise to power and the purging of their chosen targets, group after group. In Niemöller’s first utterance of it, in a January 6, 1946 speech before representatives of the Confessing Church in Frankfurt, it went (in German): First they came for the communists, and I did not speak out—because I was not a communist; Then they came for the trade unionists, and I did not speak out—because I was not a trade unionist;…

• Like Half the Pops Song Made in the Last 5 Years

  QuadsZilla

  3 Feb 2010 | 5:07 pm

  All it takes to make a successful pop song: 1. Good Looking Artist. 2. Autotune just about any lyrics (probably best about love or relationships) 3. Set to a beat with a catchy synth. Check this video out for a great examples of 2 + 3:

• Check This Out: A Solid Lower Level Link Building Tool

  QuadsZilla

  2 Feb 2010 | 7:36 am

  How is that link building going for you? Still a pain in the ass? Building the lower layer of links can be a royal pain the behind. Lately I’ve come across this tool that can automate a lot of the painful routines for you or your contractors. Specifically: * Create worpdress blogs in WPMU hosts * Create blogspot blogs * Create tumblr blogs * Post comments on Pligg hosts It does it automatically too. Creates the email accounts, fills the forms, breaks the captchas, pretty much everything. You can also enter your own {spun | creatively written | machine generated} content on it using the…

• SERPS from your Social Circle

  QuadsZilla

  31 Jan 2010 | 4:29 pm

  Have you seen this? _ Interesting stuff.

• Jobs: “Don’t be Evil Mantra is Bullshit”

  QuadsZilla

  31 Jan 2010 | 3:39 am

  From wired: On Google: We did not enter the search business, Jobs said. They entered the phone business. Make no mistake they want to kill the iPhone. We won’t let them, he says. Someone else asks something on a different topic, but there’s no getting Jobs off this rant. I want to go back to that other question first and say one more thing, he says. This don’t be evil mantra: “It’s bullshit.” Audience roars Fake Steve Jobs had a great writeup too, a few weeks ago in a similar vein: I’m like, Dude, do you not remember all that stuff you told me about not making a phone, back when…

• 
  SEO by the Sea

• Having Fun with -Onyms in Keyword Research

  Bill Slawski

  8 Feb 2010 | 8:23 am

  You’re writing a page about a new stadium in your City, soon to enjoy the sounds of crowds in the bleachers watching duels between batters and pitchers, hoping to watch balls batted over the centerfield fence, or shutouts pitched, or the perfect doubleplay. Your page could simply contain a picture, a street address, and maybe a [...]

• How What you Tweet, Tag, or Blog May Determine What Ads You See

  Bill Slawski

  31 Jan 2010 | 7:18 am

  In my last post, I wrote about a patent application describing how Yahoo might come out with a widget that could be used with blogs, to recommend old posts on those blogs based upon your lifestreaming activities. It appears that Yahoo may have even grander and more financially motivated intentions behind collecting information about [...]

• A Yahoo Widget Using Social Network Activity to Recommend Blog Posts? Working with MyBlogLog?

  Bill Slawski

  28 Jan 2010 | 6:03 am

  Many blogs display a list of “recent” blog posts or “most popular” blog posts in their sidebars, using a plugin widget. But those lists of blogs stay the same regardless of who is visiting the blog. Imagine a sidebar widget for a blog that can consider the online activities of visitors at sites like Facebook, [...]

• Paid Search Results and Query Expansion using Synonyms and Related Concepts

  Bill Slawski

  27 Jan 2010 | 12:09 pm

  Search for “cheap cars” at Yahoo in the future, and you might see web search results and paid search results for terms like “job searches” or “bicycles” in the future, according to a recently published Yahoo patent application. If you’ve been keeping a close eye on Google search results lately, you’ve possibly noticed that sometimes when [...]

• Virginia SEO and Internet Marketing Meetup for Small Business

  Bill Slawski

  25 Jan 2010 | 10:38 am

  In its very earliest of days, SEO by the Sea began as an idea to have a gathering of people interested in internet marketing and search engine optimization away from the big cities, the expensive hotels, costly conferences, and crowded conference centers. The idea of returning to those roots is something I’ve been considering [...]

• 
  Cre8pc Usability & Holistic SEO

• Kim Krause Berg Article Wins a SEMMY

  cre8pc

  2 Feb 2010 | 12:43 pm

  Tribal drum roll please…the article I wrote for Website Magazine last year won the SEMMY in Design and Usability, And I’m not anywhere near as gorgeous at Beyonce. The Runners Up should not go ignored. Competition is fierce. I honor Dr. Pete and Daniel Ritzenthaler: Runners-Up The top two runners-up in public voting were: 1. 25-point Website Usability Checklist Dr. Peter J. Meyers, User Effect | 2/10/09 2. Taking the Guesswork Out of Design Daniel Ritzenthaler, A List Apart | 5/5/09 Everyday Usability – 14-Point Checklist for Success is the winning piece. To all who voted,…

• Developing Requirements Documentation for Your Web Site

  cre8pc

  29 Jan 2010 | 1:08 pm

  When I brought up the topic of requirements gathering and documentation during a talk at SMX East last year, I was stunned at the positive response that followed. Clearly, not enough attention on web site planning is discussed or taught. Segments are, such as the navigation or content. User interface is debated. Goals are tossed about but sometimes not written down or adhered to. A serious chunk of preparation is ignored because managers, from any size business, don’t know what to include. They need someone who does. Because I was trained to be the worry wart on behalf of a web design…

• The Secret Wisdom of Search Engine Algorithm Chasers

  cre8pc

  29 Jan 2010 | 9:29 am

  I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web. You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today. The incentive behind algorithm chasers is to drive traffic to revenue generating web pages and to know that, search engines seek out what’s relevant to users and what motivates them to click, read or link. Economy blues? It's not too late to increase your web site conversions with Kim's affordable usability…

• Usability 14-Point Checklist for Success is SEMMY Finalist

  cre8pc

  25 Jan 2010 | 3:10 pm

  The article I wrote last year for Website Magazine made the SEMMY Finals in the Design and Usability category. It’s time now for readers to vote on the 4 articles chosen by judges. The article is Everyday Usability – 14-Point Checklist for Success User behaviors change and evolve and it’s up to website owners to adapt. Constant attention must be given to how users and search engines interact with your site to ensure that you not only attract visitors, but give them reasons to come back. Because as every Web professional knows, the more users interact with your site, the better the…

• User Experience Supports Findabilty and Usability

  cre8pc

  21 Jan 2010 | 2:03 pm

  I’m always asked how to explain web site usability and why a site owner should bother investing in user experience design. What would make an impact on users? Understanding, in-depth, who web site visitors are is a good place to start. When we use the Web, we agree to an Internet, computer based experience. We may spend so much time with the journey itself that we never reach our destination. User experience design aids and supports findabilty and usability. Consider what happened when manufacturing replaced people with machines. In doing so, we lost the unseen energy, care and detailed…

• 
  Search Engine Watch Blog

• IAC Earnings: Search Revenues Up, But $1 Billion Impairment Charges

  9 Feb 2010 | 7:19 am

  Despite loss, they beat the Street.Click to read the rest of this post...

• Twelve bloggers blogging about SES London 2010

  8 Feb 2010 | 11:55 pm

  There are a lot more than "12 bloggers blogging" about SES London 2010. If you want to see a comprehensive list, go to the Search Engine Strategies blog.Click to read the rest of this post...

• Justice Department Opposes Revised Google Books Settlement

  8 Feb 2010 | 10:54 pm

  Last week, the U.S. Department of Justice filed a brief expressing concerns over a revised Google book settlement. Click to read the rest of this post...

• AdWords Offers Free Online Training

  8 Feb 2010 | 1:09 pm

  Google AdWords has launched a new site where you can get training on their paid search platform. For FREE.Click to read the rest of this post...

• Bing Launches Winter Olympics Search Features

  8 Feb 2010 | 12:45 pm

  Instant Answers and Visual Search galleries are given the winter games treatment.Click to read the rest of this post...

• 
  SEO Theory Blog

• A real first assessment of Caffeine

  Michael Martinez

  5 Feb 2010 | 12:35 pm

  I have believed for a couple of weeks now that I am really seeing Caffeine in Google’s search results. That’s a hard statement to support since despite all the false reports circulating... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Offering SEO advice to Danny Sullivan

  Michael Martinez

  25 Jan 2010 | 3:07 pm

  So I disagree with Danny Sullivan’s critique of Bill Gates’ new site. Danny’s very detailed post certainly offers a lot of basic SEO woodworking tips — unfortunately, he... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Why your SEO science lacks credibility

  Michael Martinez

  21 Jan 2010 | 3:36 pm

  I often type in random queries when I’m looking for good topics to write about. Today one of the queries I tested was “seo science”. A few people do search for “seo... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• 2010 SEMMY Award Nominations

  Michael Martinez

  13 Jan 2010 | 12:52 pm

  I have been nominated for SEMMY awards in the past, but not on the scale of the nominations I received this year. I have always been somewhat aloof from popularity-based awards (including the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Steve Wiideman owns SEO Standards

  Michael Martinez

  4 Jan 2010 | 8:00 am

  UPDATE: See Steve’s comment below for his response to this article. I have struck out the “false claims” language, as that is no longer current. In a pretty brazen move that... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• 
  Scatterings

• We've Been Acquired!

  Stephan Spencer

  12 Jan 2010 | 9:08 pm

  I'm very pleased to announce that the company that I founded way back in 1995, Netconcepts, has been acquired by Covario Inc., the leader in search advertising software and services. It's exciting to think about what the future holds with the merged company. Netconcepts' GravityStream technology combined with Covario's Organic Search Insight promises an end-to-end SEO solution like never before seen. Together we'll enable the SEO practitioner to scale SEO across large dynamic websites by automating aspects of keyword research, on-page analysis, link building, web content management, and more.

• The Convergence of Nanotech, Biotech, Infotech, Cognitive Science

  Stephan Spencer

  6 Jan 2010 | 8:22 pm

  Once in a while, I attend a conference that I am not speaking at. It’s a rare occasion, but it is a welcomed one when it happens because I don’t have to be "on" in my presentation mode. I can just sit back, relax and take in the sessions, network and go to the parties-- just be myself. One such conference I got to enjoy like this was Convergence. It's hard to believe it was over year ago now (wow time flies). This conference had nothing to do with search engine marketing, ecommerce or online marketing. It was named Convergence because it was a conference about the converging of…

• Got Time?

  Stephan Spencer

  1 Jan 2010 | 7:10 pm

  As you dream up your New Year's Resolutions for 2010, take a moment to think about where you spend your time. You define your life by where you decide to spend your time. Here are some stats that you may find interesting: 80% of employees do not want to go to work on Monday morning. By Friday, the rate only drops to 60%. The average person uses 13 different methods to control and manage their time. The average person gets 1 interruption every 8 minutes, or approximately 7 an hour, or 50-60 per day. On an average day, there are 17 million meetings in America. The average worker sends and…

• VIDEO: Teen AdSense Entrepreneur

  Stephan Spencer

  21 Nov 2009 | 12:44 am

  Yes, teenagers can make passive income from Internet marketing. Here's living proof: Isn't she amazing?!? Yes I'm a little biased, since she is my offspring. But still, you have to admit it's impressive when a kid can start an online business and make it onto the speaking circuit by the age of 16, and have such composure in front of the camera. I remember when I was a teenager trying out Junior Achievement, going to a couple of meetings, and thinking how incredibly lame it was. The meetings were more like Arts & Crafts class than anything resembling real entrepreneurship and business. I…

• An Interesting Blog SEO Technique

  Stephan Spencer

  14 Nov 2009 | 1:13 am

  Bummer that I missed PubCon this week but I have just been traveling way too much lately. Speaking of traveling, I was in Indianapolis last week visiting the offices of Compendium Blogware. I got a demo of their hosted blog platform -- including a look under the hood -- and it's pretty slick. There were features and functionality I had never seen before in blog software. One of the key differentiators, and the reason for the company's name, is the "compending" capability that their solution does. A compended blog is comprised of a collection of posts from other blogs, but all from within the…

• 
  StepForth Web Marketing Inc.

• Upcoming SEO Courses from Victoria SEO at Camosun College

  Ross Dunn

  2 Feb 2010 | 5:10 pm

  Victoria SEO specialist, Ross Dunn ( CEO of StepForth Web Marketing Inc.  ) will be teaching two web marketing courses at Victoria’s Camosun College Interurban campus this February and March. The first course in February is focused on teaching business owners how to improve their search engine rankings under local search results. The second course in March will delve into the world of advanced search engine optimization (SEO) and is designed for web marketers with prior experience in search engine optimization (SEO). For more details please see the content below and sign up…

• Increase Your Links With Google Webmaster Tools

  Scott Van Achte

  21 Jan 2010 | 3:46 pm

  Google Webmaster Tools is very useful for a number of things, but this article will focus on improving your inbound links and on site Page Rank. Even the best webmasters sometimes have broken links on their site. Even the best webmasters sometimes move or delete a page without properly 301 redirecting the old URL to a new replacement. It happens all the time, but if the 404 error created by these mistakes is not addressed the website may not be living up to its full potential. There are a number of tools out there that can help you find broken links, but even if you run one of these tools and…

• Google Does Great in 2009 But Will it Do Well in 2010?

  Ross Dunn

  20 Jan 2010 | 11:51 pm

  On Thursday, Jan 21st, Google will be releasing its fourth-quarter earnings and stockholders are likely to be very happy with the results. That said, what will happen in 2010? Google’s 4th Quarter Results Expected to be Great In this Reuters article Kaufman Brothers analyst Aaron Kessler is quoted as saying, “the unofficial ‘whisper’ numbers among investors have Google’s fourth-quarter net revenue growing between 13 percent and 15 percent from the third quarter’s $4.38 billion.” So just how well is Google doing in comparison to the markets? First, you…

• The Little Things Add up with SEO

  Scott Van Achte

  20 Jan 2010 | 9:56 am

  Let me give this analogy a try; It takes 100 pennies to make a dollar. If you are happy and content with having just 90 cents, then that’s okay, but if you demand the full dollar, you can’t ignore a few pennies just because they are not perfectly shiny, they must be included. The same goes for SEO. There are many bits and pieces that allow a site to be well optimized. Many are fundamental and easily implemented, such as proper tags, while others are more trivial and easily ignored such as page load time, but it’s these trivial things that really add up to make the difference. SEO…

• E-mail Scams to Watch For

  Anita Sperrer

  11 Jan 2010 | 9:52 am

  Remember the Nigerian scam messages way back when? Perhaps not so much way back when but quite awhile ago and still on occasion coming into my junk mail folder. Scams are annoying, fear mongering, and down right rude. In 10 email scams to watch out for, Debra Shinder explains what you should watch out for to avoid being ‘duped’. Some of the scams to watch for are “friend” messages in Facebook. In the ‘to’ field it should show your name, not ‘undisclosed recipient’. Fear mongering messages are just that, and should be read with a grain of salt if read for the first time in an…

• 
  Shoemoney - Skills To Pay The Bills

• ShoeMoney Marketplace Changes

  Jeremy Schoemaker

  9 Feb 2010 | 4:53 am

  A couple months ago we were getting about 10-20 solicitations a day from people wanting us to talk about their products… or their product for sale… or whatever. It seemed logical to give these people an outlet where they could get exposure on ShoeMoney.com & we could raise a decent amount for charity. So we started the ShoeMoney Marketplace. I have been pretty surprised by the response. We have been getting an average of about 15 listings a week or so. People had some requests… They were concerned we were not using SSL for the CC transactions… they wanted to be…

• Whats Your Thoughts On The Google Suberbowl Ad?

  Jeremy Schoemaker

  8 Feb 2010 | 2:01 pm

  I thought it was brilliant. Well done Google. You told an amazing story without saying a word. Very powerful. What did you think? Get a sneak peak at the all new ShoeMoney System This Post Is From ShoeMoney’s Internet Marketing Blog Whats Your Thoughts On The Google Suberbowl Ad?

• The Video Boss Puts Out Another Amazing Video

  Jeremy Schoemaker

  7 Feb 2010 | 12:25 pm

  IF you are not on the Video Boss list then you need to get on it now. Andy just released another amazing video in the Video Boss series. I just finished it. Its unbelievable. Our team watched the first video the other day and we were wondering how exactly Andy records his slides… We assumed it was with some software like screen flow or camtasia… but no… its much easier then that. Its so enlightening to watch someone do an exact step by step complete walk through on making video’s that drastically increase conversions. Everything from what camera to use, to where to get…

• This Week in the ShoeMoney Marketplace

  Jeremy Schoemaker

  7 Feb 2010 | 12:00 am

  New listings placed this week in the ShoeMoney Marketplace: OFFCOST.com – Win a Flip Mino HD Video Camcorder by becoming a fan LogoNerds.com – Crazy Logos Under 50 LogoNerds.com – Crazy Logos Under 50 THE ULTIMATE SEO PACKAGE-NEW Strategy WIKI LINKS 25 WIKI pages 625 links INSANE SERP INCREASE RowellAuctions.com Buy Investment Property Online Quality Backlinking Packages and SEO Services For Cheap Need to get a ton of backlinks fast I have the solution Adminizio admin templates Buy PPV Landing Pages LogoMyway.com – Start A Logo Contest Sponor a custom viral prank or…

• UFC109 Relentless Randy Couture VS Mark Coleman

  Jeremy Schoemaker

  6 Feb 2010 | 11:35 am

  I am pumped for tonights UFC card. While its not a huge main card title fight there are tons of great match ups on the card. I am a pretty hardcore mixed martial arts fan and have been watching events for the last 10 years. Randy Couture Vs Mark Coleman I remember when Randy Couture came into the sport and people were saying he was too old.. Now at 46 years old he is still one of the best fighters in the world. But he has essentially lost his last 3 fights (depending if you think he beat Vera or not). Tonight Randy is fighting Marc Coleman whois pretty close in age. Both are UFC Hall Of…

• 
  SEO Blog: Search Engine Optimization and Search Marketing :: Get Page One

• Haiti Donation Matching – For Anyone

  dchang

  20 Jan 2010 | 1:35 pm

  Haiti needs donations. If you’ve been wanting to do your part to alleviate some of the heart-wrenching suffering there, there’s a very good way to donate to Haiti – via the Entrepreneurs Foundation of Central Texas website, where a group led by Austin Ventures and other high-tech names is matching public donations one-for-one. You don’t need to be an Austinite or even a technology fan. This is a solid, good-hearted way to make your donation dollars go twice as far.

• A Search Optimization Secret Weapon

  dchang

  14 Dec 2009 | 1:42 pm

  Search Optimization Is Easier with Advanced Web Ranking Search optimization isn’t an easy task and often you may feel overwhelmed by the complexities, the tags, the code, and the rankings. None of us have control of what Google and Yahoo do, and none of us get any search optimization feedback from the search engines when our efforts fail to produce the results we’d hoped for. One of the biggest challenges in search optimization is getting good search rankings for your top keyphrases and tracking the changes in those rankings over time. Not only is it time-consuming to look up all…

• The “Future of Search” Webinar from Google

  dchang

  17 Sep 2009 | 1:49 pm

  The Future of Search has arrived. Or at least it’s arriving, according to a Google webinar held in late July. Brian and I sort of attended. “The Future of Search” isn’t a bad name to put on the webinar, although to be honest, the material was really more about economy-driven changes to search behavior and new search tools than about some grand Metropolis-style vision of super-intelligent digital entities surfing for electronic nirvana. We had a bunch of distractions but here’s my $.02 summary. consumers are using search a lot more to get better deals and coupons…

• Social Media Marketing Pays Off

  Brian

  27 Jul 2009 | 1:57 pm

  If you’re not using social media to promote your business, you’re missing out. A recent study by Wetpaint and the Altimeter Group, called the ENGAGEMENTdb study, ranks the “world’s most valuable brands based on how they leverage social media to interact with customers.” Able to measure and monitor brand engagement, ENGAGEMENTdb is the first of its kind. Essentially, Wetpaint and Altimeter Group are measuring social media’s financial value. For example, how does a Twitter account actually pay off — or does it even pay off at all? So the study took the…

• Online Advertising is Pointless

  Brian

  13 Jul 2009 | 1:09 pm

  Online advertising is pointless. So says Matthew Robson, a 15-year-old Morgan Stanley intern. Robson was asked by Morgan Stanley’s European media analysts to write a report on the likes and dislikes of teenagers, and that report wound up making today’s front page of the Financial Times. In a Guardian article, Edward Hill-Wood, executive director of Morgan Stanley’s European media team, said that Robson’s report was “one of the clearest and most thought-provoking insights” they have seen. Compared to the team’s usual research, Robson’s report…

• 
  The Search Agents

• The Week We Searched For – February 8, 2010

  Camille Canon

  8 Feb 2010 | 9:43 am

  Facebook Turns Six The beloved social networking site Facebook turned six last week with an astounding 400 million users. During a celebratory party last Thursday at the company’s headquarters in Palo Alto, Facebook received yet another facelift. The update, which places emphasis on the top menu and left column, is said to focus on improving site navigation. In related Facebook News: Bing to be Facebook’s Exclusive Search Engine- Microsoft and Facebook reached an agreement on Friday for Bing to become Facebook’s only search engine. In exchange, Facebook will now manage its advertising…

• Importance of Tracking Google PageRank Improvement: Is PageRank Still Relevant?

  Otto

  3 Feb 2010 | 5:25 am

  I’ve had a few questions brought to me regarding a blog post on the relevance of PageRank. After reading the post, I would like Mike Volpe from HubSpot to answer one simple question.  I will offer a free link on one of my sites.  One is a PageRank 8 and the other is a Page Rank 2.  The question is: Which site will you pick to get a link from?  The answer is obvious. PageRank is absolutely relevant.  Is it a precision timely measure?  Absolutely not.  Is it a relevant indicator?  Absolutely yes.  Should it be tracked?  Definitely.  Just because something is hard to do…

• Search Engine Land Article: “What is a Link Really Worth? Part 1: Valuing PageRank”

  Camille Canon

  2 Feb 2010 | 10:10 am

  Ted Ives recently authored an article entitled “What is a Link Really Worth? Part 1: Valuing PageRank” that was published on Search Engine Land, a go-to reference point for online marketers. Everyone would agree that links are an important ranking factor in SEO.  And typically, inbound links from sites with a higher pagerank (PR) are assumed to be worth more than those from sites with a lower PR.  But by how much? Ted notes that Toolbar PageRank is a logarithmic measurement and previous research suggests that each incremental PR level is worth 5.5 times the previous level (e.g. a link…

• The Week We Searched For- January 29, 2010

  Camille Canon

  29 Jan 2010 | 10:01 am

  Apple’s Demos Their iPad Finally, after weeks of rumors, Apple introduced their new tablet computer, this week, the iPad. What’s most interesting about Apple’s release isn’t actually the product itself, as most of the features, apps and programs were all to be expected, but rather the overwhelming reaction from the blogosphere. After Apple’s announcement on Wednesday, bloggers across the web cast their judgments on the new device. Some have proclaimed that iPad will pioneer the territory between laptop and smartphone, while others are accusing Apple of making yet another overpriced,…

• Google’s Matt Cutts on the Future of SEO – Hacking?

  Grant Simmons

  28 Jan 2010 | 5:22 am

  Matt Cutts is Google’s official spokesperson to the SEO community. His fame grew organically as the unofficial then the official face of Google webmasters’ outreach. I like Matt Cutts, and so apparently, do other “Search Agents.” Overall, I find him personable, entertaining and certainly honest. His honesty got him in hot water (and an unofficial slap on the wrist) last year when his offhand comments at SMX Advanced (Search Convention) in Seattle on page rank sculpting prompted some official “clarifications.” As noted, and Matt if you’re reading…

• 
  Business Management Consultant - Stuntdubl Search and Marketing Consulting

• SEMMY for Social Media

  Stuntdubl SEO

  1 Feb 2010 | 5:56 pm

• Cracking the Google Algorithm, and Understanding Search Patents with Ted “tedster” Ulle

  Stuntdubl SEO

  28 Jan 2010 | 2:48 pm

  Ted Ulle aka "Tedster" surpassed a mind-blowing 26,000 posts at Webmasterworld where he has been an adminstrator for years as one of the unsung heros of SEO as a gracious contributor to one of the web’s most comprehensive and informative SEO forums. Tedster was credited with discovering the possible cause of the Google’s 950 penalty, among a multitude of other discoveries and assertions that have helped to shape the thinking of the community over the last decade. I’m really excited to announce a video that I got a chance to record with Ted, an good friend from…

• A Shift to Online Business Management Consulting - Thoughts on Rebranding in 2010

  Stuntdubl SEO

  30 Dec 2009 | 9:17 am

  I haven’t spent a lot of 2009 posting for my little marketing blog, and I miss taking the time to sit down and write about what I’m learning. 2009 has been a whirlwind of projects outside the scope of just SEO, and I’ve realized that talking isn’t doing.  It’s made me realize that over-simplifying what I do on the web to purely SEO is doing myself a disservice due to a variety of factors discussed below. Those of you with years of experience building and improving ever aspect of a website deserve more credit than you sometimes receive. I’ve watched many of my…

• Competitive Back Link and Off Page Optimization Analysis

  Stuntdubl SEO

  13 Dec 2009 | 2:03 pm

  In seven plus years working as a seo consultant, I’ve learned that there’s only a few things that separate good consultants and agencies from great ones. One of the most important elements to greatness is being able to set realistic expectations and achieve them for satisfied customers over the longterm. In a marketplace that represents markets that are shifting like quicksand with a gaggle of dynamic inter-connected variables to search ranking, this becomes nearly mission impossible. One of the most unique skills that I’ve come to realize great SEO folks possess is the ability to…

• Miami Florida Real Estate Agent Needed ASAP

  Stuntdubl SEO

  30 Oct 2009 | 9:23 am

  I will just be renting for a while - but I could use a hand on the inside scoop on things. If you are a top notch real estate agent in the Miami area, I could use your help. In return, I’ll be happy to answer some SEO questions, because I’m sure your website could use some improvement. I promise it will absolutely be worth your while. If you’re a Miami SEO, and you’re reading this - do your real estate buddy a favor and have them get in touch;) If you’re the person I’m looking for - drop me a line at todd at this domain name or just fill out the contact…

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  Techipedia | Tamar Weinberg

• 5 Things True Social Media Experts Do Online

  Tamar Weinberg

  2 Feb 2010 | 5:55 am

  This is a guest post by Glen Allsopp, a 20-year-old genius who has been in this industry for as long as I remember — and you can tell he’s got a knack for brilliance. Follow him on Twitter. There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Despite the title of the post, having worked as the social media manager for Fortune 500…

• 7 Traits of Highly Effective Viral Videos

  Tamar Weinberg

  28 Jan 2010 | 5:17 am

  In the past few years, video has come a long way. As someone who once didn’t like online video, it’s now part of my daily life. In the past few years, videos have gotten much better and widespread that I’d find it hard to be stubborn in my old ways by ignoring all incoming multimedia streams. Today, video’s potential is obvious: it can be a marketer’s dream and yield tremendous successes. Indeed, I’ve discovered some incredible video that I can watch again and again. Here are seven video examples that have become viral phenomenons in their own right.

• StumbleUpon Etiquette Guide and Best Practices

  Tamar Weinberg

  26 Jan 2010 | 5:40 am

  While not acknowledged or acclaimed by most social media marketing “experts,” StumbleUpon is a fine tool that can bring lots of traffic — both the targeted and untargeted kind — to your website. But with all other social networks, there are rules of engagement that are determined by the community. Brief Overview of StumbleUpon Since everyone is mostly raving about Twitter and Facebook as of late, I’m going to briefly define StumbleUpon and explain how it works. More information and tips for usage can be read in The New Community Rules: Marketing on the Social…

• Is Social Media Worth it for You?

  Tamar Weinberg

  19 Jan 2010 | 5:41 am

  This is a guest post by Samir Balwani, the founder of Training Social, a resource for those interested in social media training. Techipedia readers can use code Tamar for a 15% limited time discount when registering. One of the most common questions in social media is – “is it worth it?”. Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Many would use a blanket statement that it’s useful. They’re being disingenuous. Every industry can benefit from social media. No matter what, there is some way you can use it it.

• Want to Friend Me on Facebook? Please Use My Public Page or LinkedIn Instead

  Tamar Weinberg

  12 Jan 2010 | 5:47 am

  Here’s a truism that Facebook PR is not sure how to readily admit. There really aren’t 350 million members on Facebook. Take my husband’s grandfather as an example. He’s an 89-year-old guy who doesn’t really have his passwords all in the same place, nor does he have an acute sense of hearing to realize that when his grandchildren say “hey grandpa, I’m making a Facebook account for you!” he should respond with “Oh, I already have one.” Consequently, the guy has three Facebook profiles, all of which were created for him by three…

• 
  SEO Speedwagon

• Schumacher Homes Selects Intrapromote, LLC as Search and Social Media Agency of Record

  4 Feb 2010 | 9:36 am

  Intrapromote has been selected as search and social media agency of record by Schumacher Homes, one of the country's leading home builders.

• Can Linkedin Be Used As A Social Media Marketing Tool?

  13 Jan 2010 | 3:27 pm

  I firmly believe it can be used as an effective social media marketing tool if the correct strategy is implemented. I have been an avid user of Linkedin for the last 4 plus years and know that great things can happen when connecting properly with other users of this platform.

• eCommerce 2.0: Let Your Products Have a Voice Online Via Social Media Marketing

  12 Jan 2010 | 9:10 am

  If you have an eCommerce business and you want to gain extra traction for your products you need to be utilizing a platform that enables users to spread the word about your products online. I am not talking about social sharing services like AddThis, but a service that lets users send your product information to their friends and family via a customized widget (TAF4Commerce).

• Creative Ways to Utilize YouTube as a Marketing Channel

  11 Jan 2010 | 4:07 pm

  There are a variety of ways to utilize YouTube as a marketing channel and I've seen some very creative videos take social media marketing to the next level. A great example is Blendtec, they have been promoting their products on YouTube for quite some time now. The most memorable instance I can recall was them placing an iPhone 3G into a blender and it taking about 8 seconds to be completely pulverized.

• Facebook Privacy Settings

  30 Dec 2009 | 11:02 am

  When was the last time you checked your Facebook privacy settings? Do you know what your profile and activity look like to the rest of the world? Is Google indexing your personal information? Follow along as Social Media Strategist Jen...

• 
  Andy Beal's Marketing Pilgrim

• Google Buzz Launches 150+ Million User Social Network

  Andy Beal

  9 Feb 2010 | 11:39 am

  How would you like to launch a social network and instantly amass more than 150 million monthly users? Well, Google just launched Google Buzz and it’s going to be tied into its existing Gmail user base–all 150+ million of them! How smart is that? Google has failed to gain traction with any of its previous social networking efforts. How many of you are active Orkit or Google Wave users? So, instead of trying to build a new social network from scratch–and likely failing–it’s tying Google Buzz directly into its email offering. Genius! It’s built right into…

• Putting a Dollar Value on Buzz

  Jordan McCollum

  9 Feb 2010 | 11:20 am

  Generating buzz—getting people talking about our products or even advertising on their own—is the goal of many ad campaigns today, even television commercials. (Case in point: the Super Bowl.) Online, buzz seems to be the Holy Grail: going viral, getting evangelists, having people talking/Tweeting/friending/following you. But assigning a value to that can be hard. We’re driven to assign an ROI to social media, but we’re having a hard enough time even monitoring success. General Sentiment, a sentiment analysis company, has come to the rescue. Using media prices,…

• Ask/IAC Q4: Bleeding Money, But Hey, Online Ads are Doing Good!

  Jordan McCollum

  9 Feb 2010 | 8:49 am

  Ask’s parent company IAC posted $1B in losses largely because it wrote down the value of its search business. But, says the AP, this is actually good news for the online ad market (and not because a competitor is about to get out of the market)—because IAC didn’t do as badly as expected. No, because it beat estimates by 2¢ per share, a nine-figure loss “offered the latest indication that the online advertising market is improving,” as the AP says. IAC investors seemed to agree, since it the stock jumped four percent after the results were posted. In the most…

• Please Email This Article; Researchers Say You’ll Feel Better

  Andy Beal

  9 Feb 2010 | 6:12 am

  If fear, scandal, sex, and humor sell newspapers, it stands to reason that those topics would make for the most popular articles on news sites and blogs. Right? Wrong! Researchers at the University of Pennsylvania have intensively studied the New York Times list of most-e-mailed articles and discovered that it was an entirely unexpected emotion that caused the average reader to share an article. “Emotion in general leads to transmission, and awe is quite a strong emotion,” [Dr. Berger] said. “If I’ve just read this story that changes the way I understand the world and myself, I want…

• Google to Make Its Move on Facebook and Twitter?

  Frank Reed

  9 Feb 2010 | 5:11 am

  UPDATE: Google Buzz is now live! The buzz around the Internet marketing and social media circles is humming with the news (or the rumor, call it what you want) that Google is getting set to introduce a new feature to Gmail. No, it has nothing to do with your e-mail but rather your ‘experience’ with Gmail and in particular your social experience. Looks like Google is getting into the social game.  This comes on the heels of the talk of Facebook getting into the e-mail game as well. What’s going on? It’s like opposite day with Google going social and Facebook getting all e-mail…

• 
  SEO Scoop

• Keyword Research Offs Writer’s Block

  Megan Slick

  3 Feb 2010 | 6:05 am

  Remember when you were in school and your teacher told you what to write about? Those were the good old days, weren’t they? Now you have to come up with your own stuff and it isn’t so easy. That is why keyword research is hands down the best combatant of writer’s block. When a writer has keyword research, they have their assignment. Beginning Keyword research is the best antidote for writers block because beginning is the hardest part of writing. If you don’t know where to begin, then you have endless possibilities. Endless possibilities lead to never starting…

• Industry Developments in January 2010

  Ruud Hein

  2 Feb 2010 | 12:05 pm

  LINK WARS (1) Our world-wide web is one made up of links; without them, no web. Plain and simple. It’s thus that any threat to linking  affects us all. In China the dominant search engine Baidu was acquitted for linking to illegal music downloads. The reason, Beijing No.1 Intermediate People’s Court said, is that Baidu doesn’t pirate those tracks themselves and therefore have no responsibility in paying any damages. That reasoning is close to the one followed in the USA where the 2000 Judge Kaplan decision barred sites from linking to (illegal) content if 3 conditions…

• Tags, Duplicate Content & SEO

  Ruud Hein

  26 Jan 2010 | 5:55 pm

  Michael "Graywolf" Gray suggests that alhtough the road to using tags on your web site isn’t devoid of pitfalls and some gotcha’s, their usage does open up some advanced strategies . By using tags you can provide a more granular way to break down the content on your website. This break down can provide alternate navigation paths to your content for both humans and search engines. This break down becomes more useful to humans if you link words/tags within the main body of the content. This break down is extremely effective for serving very targeted advertising or…

• Google Suggesting Correct Shortened URL

  Ruud Hein

  25 Jan 2010 | 12:02 pm

  When following a link shortened via the Bit.ly URL shortening service, I noticed how Google will try to suggest a correct Bitly link if the one you tried to follow goes nowhere:

• Sherlock Holmes on Copywriting

  Megan Slick

  6 Jan 2010 | 3:37 am

  In honor of the newly released Sherlock Holmes movie, let’s deduce what Sherlock Holmes would say concerning copywriting. It’s elementary. Details Holmes has an absolute obsession for details. Copywriters need the same voracious appetite for them. The details of your product, service, or company are their most interesting aspects. Holmes said, “The little things are infinitely the most important.”1 The details are what set you apart from your competition. They paint a picture, allowing potential clients to get to know your company. Once copywriters obtain the details, they can…

• 
  SEO and Tech Daily

• Google's Social Search and Discovery

  7 Feb 2010 | 10:18 am

  Over the past year, 'discovery' (or the 'art of finding people and articles of interest on the web) has gotten both easier and more difficult. Easier in the sense than there are now many more tools to sort through the so-called 'noise'. Harder in the sense that the entire free world has descended on social media sites and services, and the lines are quickly blurring as to how much we can take in each day and from where (or whom). Once relegated to social 'voting' sites such as Digg, discovery has matured, with people sharing information on services such as Twitter, Friendfeed, Facebook and…

• Twitter Wants You to Change Your Password!

  2 Feb 2010 | 4:25 pm

  In a post a short time ago, Twitter urged users to change their passwords. Like many other high-profile websites in recent weeks, it seems the popular social networking site is seeing their share of server attacks, the most recent of which is coming from the Torrent world. One of the results has been an usual climb in the number of followers for "a couple of accounts over the last five days". "It appears that for a number of years, a person has been creating torrent sites that require a login and password as well as creating forums set up for torrent site usage and then selling these…

• Google News - What are those Stars?

  2 Feb 2010 | 2:53 am

  Google News users awoke this morning to a slight change in the page layout. Small stars have been placed to the left of story headlines. You will need to be logged in to your Google account for this new functionality to work or clicking on a star will take you directly to the log-in page. Essentially, 'starring' a story block in Google News lets Google know that you're interested in this story, and when there are significant updates, the story headlines will be in bold .... and they will also be placed in a new 'starred' folder for later viewing. The result is automatic and immediate : Google…

• Microsoft deadlines approaching - Are you ready? (Updated)

  30 Jan 2010 | 9:27 am

  By most accounts, millions of tech-saavy people as well as curiosity seekers downloaded the Windows 7 Release Candidate, and, there's a good chance that millions are still using it. I suppose it was generous of Microsoft in a way to give this pre-release version away but at the same time, the Beta then RC testers were the people (unpaid) that helped the company debug Windows 7 or bring up other issues in forums and on their own blogs. Technically (or officially?), at this time, there is no upgrade pricing for RC users. Whether it should have been a 'gift' or have a price, that, to me, seems…

• Google's Chrome Browser updates to New Level 5

  29 Jan 2010 | 9:09 pm

  It wasn't that long ago that Google threw a shock wave through the  tech world by announcing their own web browser, competing directly with Microsoft's Internet Explorer, Mozilla's Firefox, Apple's Safari and others, including the recently upgraded Opera. Google Chrome debuted as a lightweight (meaning small program size with a very low drain on system resources.... rendering it quick) piece of software that many embraced right out of the box. The biggest complaint at the time came from Apple users who didn't get their own version (since rectified). Chrome essentially comes in…

• 
  SEO Web Help

• Good SEO News Within the Network

  You may have noticed if you were a long time fan of Seo Web Help that we are now part of something bigger. Much bigger! You may have also noticed how we organized the navigation to be much easier to find the information you need. Now we’re part of the WebHelpNetwork and what that means

• Cover Common Misspellings (and mispellings)

  This could come under the category of “keyword coverage” for products. In a nutshell this will help you with Adwords, Meta tags and your PPC campaigns. Try to have product and vendor descriptions with different spellings. (make sure you have permission to use any trademark names in your ads) For example: in an online store I have, there

• Google Phases Out IE6

  In a message we just received from The Google Apps team it looks like we are one step closer to closing the coffin on the infamous IE6 browser. While reading the email and smiling profusely I got to the date that Google Docs suite and the Google Sites editor will drop the IE6 support –

• Your Next Customer is Not Coming From Google

  Where Are Your Customers Engaging?  If you entered in to this venture of online business thinking all you had to do was create a website your were misguided, that is if you’re looking for new customers from the Internet. The truth is there are a myriad of different media types that could bring you the next

• Google Beats FaceBook to the Punch

  It’s here, a new beta within Google results and Google image results that will pull information from your friends and make Search results more social.  Facebook has been working with the technology for a while and just has not yet made the connection that results in a tool that people are using for search, but

• 
  Sugarrae aka Rae Hoffman

• Affiliate Datafeeds and Duplicate Content

  The other day I posed a question on Twitter; “If you could learn more about one aspect of affiliate marketing, what would it be?” and a large portion of the responses I got back as a result were about using affiliate datafeeds. Even more specifically, several of them revolved around datafeed usage and duplicate content in regards to SEO. I’ve used (and still use) a lot of datafeeds in the construction of my affiliate sites and have learned quite a bit in regards to using them over the years. Hopefully, I’ll be able to pass along some of what I’ve learned to help…

• My First Affiliate Summit Experience

  I know, I know. I’ve been an affiliate for over a decade now [I'm not old, I'm not old]… how have I not attended an Affiliate Summit before? I must have been asked that question thirty times this week. I really don’t know… I think because I’ve always been an organically focused affiliate, I’ve tended to mingle within the SEO community more than the affiliate community. That said, I was asked to speak at ASE, had always wanted to attend the conference and figured now was the time to pop that cherry. The Organizers I was actually impressed with how well the…

• Commercial Twitter Case Study Revisited

  About a year ago I did a case study on the use of Twitter by BBGeeks.com – a site I own about BlackBerry phones. We were using Twitter as sort of a guerrilla marketing tactic to increase traffic to our site and more importantly, promote our brand. The results were encouraging – we’d acquired 500 followers in a short period of time and found they were actually visiting our site and engaging with us as a result. The initial results were promising enough that we kept with it, kept learning, kept testing – and we’re very glad we did. We went on building our brand via…

• Testing

  Please ignore :) Testing something Thanks. This post originated at the Sugarrae online marketing blog, home to online marketing consultant Rae Hoffman.Testing This post originated at the Sugarrae online marketing blog, home to online marketing consultant Rae Hoffman.Testing

• Thesis Tutorial – Creating Custom Categories

  I get asked at least once per week how I got the custom content on my category pages (you can check out the affiliate marketing category here on Sugarrae or the SEO conference category on Outspoken Media to see examples). The answer are custom category hooks and the instructions for creating them are below. Now first, I’d like to say that having custom categories is possible in any Wordpress theme. So, if you’re not using Thesis, all you need to do is duplicate the basic category.php template of your theme and and then customize it for each category, name it category-#.php (with #…

• 
  Tony Adam - Innovator, Strategist, Marketer

• Are Google’s real time and latest results REALLY based on relevance?

  Tony Adam

  2 Feb 2010 | 7:20 pm

  I’ve had a few colleagues and friends lately ask me about Google’s real time search results since they launched real time search about two months ago. To some of you, this might be an obvious post, as Rae from Outspoken Media pointed out with her post about Google enabling real time spam. I was then alerted by a friend that apparently Google is filtering people based on relevance and followers and all that jazz. He pointed to an article talking about how Google ranks tweets. Which the author talks about hashtags, followers, relevance and all that jazz to get you to think that the…

• foursquare: The arrival of the location based business “game”

  Tony Adam

  18 Jan 2010 | 9:05 am

  I’ve been on this huge kick of creating visibility for products online lately. All I can think about is how to gain visibility for an online brand. Along with that, I’ve been really interested in two other things: Local and Location Aware applications. I’ve had my eye on Yelp for a bit, but even more so lately as the mobile market is growing. But, even more than Yelp, I’m a huge fan of foursquare since I jumped on the bandwagon back at SXSW. Something I really like is that, like any smart business, they are adapting the product to the market and use. They’ve…

• Why being a strategic marketer is so important

  Tony Adam

  4 Jan 2010 | 8:45 am

  I’ve spent the last week at my parents house in a little town in Los Angeles called LaCrescenta. It’s been the first time I haven’t been in an office for over 1 week in 10 years (side note: this is the first time I’ve been at my parents for this long for almost 5 years). It has been good to take some time and reflect on things and do a little bit of looking at things from that 10 thousand foot view. Which has led me to thinking about why it is ever so important to take time, take a step back, and think more strategically. Looking at things strategically As it turns…

• Social Media Marketing for your Business at SXSWi

  Tony Adam

  26 Aug 2009 | 8:00 am

  About two months ago, I reached out to Chris Winfield, Brent Csutoras, and Todd Malicoat about putting together a Social Media Marketing for your Business Panel at SXSW Interactive. We all thought it would be a great idea and I put it together. All of us particpates in some sort of Social Media Marketing, Optimization, and Promotion on a daily basis with clients and/or the companies we work for. We wanted to share the knowledge that we have all gained on how to successfully drive traffic to sites, how to measure that traffic, and how Social Media Marketing for your Business really works. We…

• SEOktoberfest Charity Auction for the last ticket

  Tony Adam

  30 Jul 2009 | 11:49 am

  About two weeks ago I tweeted about having to say no to something and being bummed. I was invited by the SEOktoberfest crew to be an expert speaking and attending the conference. Unfortunately, because of prior commitments, I had to regretfully decline this once in a lifetime experience. From the expert panelists, to the parties, and of course, who could turn down the playmates? So, why am I telling you this? The SEOktoberfest Last Ticket is available and the charity auction has started! If you can participate in the auction, it is a MUST! You have a chance to participate in an auction that…

• 
  Posts from the Econsultancy blog

• Is social media a threat to paid search?

  Ashley Friedlein

  9 Feb 2010 | 4:23 am

  For a while now people have been speculating whether ‘social media’ sites, in particular Twitter, pose a threat to Google search as people increasingly choose to ask their network for help rather than search. I can see this happening in a small way but it is certainly nothing like a Google killer. However, based in part on our own experience, I have been wondering increasingly how social media could impact negatively on paid search spend, which might be some cause for concern at the search engines?Charles Arthur at the Guardian yesterday posted his US media sites' traffic shows that…

• How to control SEO spending post-recession

  Kevin Gibbons

  9 Feb 2010 | 3:45 am

  Remember back when the credit crunch was new? Every other blog post, including a fair few of mine, urged firms not to lose faith in online marketing, not to hack at their search engine marketing (SEM) budgets or lay off members of their online PR team. I still think it’s important to hold marketing nerve. If you are to grow your business then a successful marketing strategy is essential and budget cuts are not going to help.However, as the country shudders its way out of a historic recession, achieving an estimated 0.1% of growth in the last three months of 2009, it’s time to face facts.

• The rules of email engagement: part two

  Matthew Kelleher

  9 Feb 2010 | 2:26 am

  A couple of weeks ago I posted a piece on the rules of email engagement, very much laying out fairly broad thoughts on the subject. Now I want to follow up with a more pointed ‘plan’ that, if followed, will ensure a virtuous spiral of engagement and increased ROI... That is a horribly glib statement, something that a Californian ‘guru’ might pen, so let's preface these comments with two facts: You cannot sell to someone who isn’t listening, or, to put it another way, if a customer is not opening and reading your email, you cannot influence them into purchasing. A customer engaged…

• Q&A: Ian Hendry of WeCanDo.BIZ on social media and lead generation

  Graham Charlton

  9 Feb 2010 | 1:39 am

  WeCanDo.BIZ is an online network which helps SMEs find sales leads and business referrals, and it also offers a sales lead service for Twitter. I've been talking to CEO Ian Hendry about the company, the potential of Twitter for finding leads, and the effects of social media on Customer Relationship Management (CRM). Tell me about Wecando.biz, what is your business model?  The site helps businesses engage with potential new customers. We use social networking methods to broker introductions between people with a need and those who offer a solution; and provide Social CRM tools to help…

• Is social media destroying trust in friends?

  Patricio Robles

  9 Feb 2010 | 1:05 am

  Just as marketers increase their spending on social media marketing comes potentially discouraging news: consumers are trusting their friends a whole lot less. According to AdAge, the 2010 Edelman Financial Services U.S. Trust Barometer found that only 25% of those surveyed considered friends and peers to be credible sources of information. That's down from 45% in 2008.The findings are stirring up a lot of buzz for obvious reasons. One of the reasons that social media is finally coming into its own as a bona fide marketing medium, where companies can interact with consumers and influence them…

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  Search Engine Guide

• SEO 101 - Part 7: Everything You Need to Know About Site Architecture and Internal Linking

  9 Feb 2010 | 4:32 am

  by Stoney deGeyter The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries. Common Architectural Problems In order to move your site up in the search engine rankings you have to get your optimized content to the search engines in the most streamlined way possible. There are some common problems…

• The World Does Not Begin and End With SEO

  8 Feb 2010 | 8:03 am

  by Jennifer Laycock Ever notice how when someone finds a solution to a problem they're having, it suddenly becomes the solution to everyone else's problem as well? People who love their chiropractor tell you how much seeing one would help your sore back/sinus problem/shin splints/etc. People who have lost and kept weight off with a specific diet suggest how well it will work for you. People who experience success trying a marketing tactic tell you what a difference it will make for your company if you do it too. This is fine and dandy. It's called word of mouth and it's a very effective way…

• SEO 101 - Part 6: Everything You Need to Know About Search Engine Friendly URLs & Broken Links

  4 Feb 2010 | 4:59 am

  by Stoney deGeyter The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries. Search Engine Friendly URLs When developing a website, you can save yourself a lot of problems down the road by planning ahead before moving full speed into the site development process. One of the first site…

• GTmetrix - A New Tool For Google's Speed Factor

  3 Feb 2010 | 11:42 am

  by Robert Clough Much has been written about the load time of pages as a ranking factor in Google. If you aren't already up to speed on the topic, these articles are a good place to start: Site Speed, Google's Next Ranking Factor - Search Engine Land Google: Page Speed May Become a Ranking Factor in 2010 - WebProNews So, will Page Speed be more important than your content? No. Matt Cutts of Google weighed in on the topic to assure site owners that Page Speed is not more important than relevant content. In their article "Google Sets Record Straight on Page Speed as Ranking Factor," WebProNews…

• SEO 101 - Part 5: Everything You Need to Know Domain Names

  2 Feb 2010 | 5:32 am

  by Stoney deGeyter The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries. Domain Names Its easy to think that all the good domain names are taken. Sure, the easy and obvious ones have been snatched up years ago, but that doesn't mean there still aren't any good .com domain names left that are…

• 
  Investigative SEO

• Tor Virtual Private Tunnels For Safety

  admin

  8 Feb 2010 | 6:18 pm

  Credits “Tor is a network of virtual tunnels that allows people and groups to improve their privacy and security on the Internet. It also enables software developers to create new communication tools with built-in privacy features. Tor provides the foundation for a range of applications that allow organizations and individuals to share information over public networks [...]

• Kim Krause Berg and Liana Evans, Getting to the Truth

  admin

  8 Feb 2010 | 5:52 am

  astericks *** are used to protect a name from search engine listings. This post is intended to reach a certain category of people who are aware of few details of the scenario. Kim Krause Berg, Cre8asite Forums What actually took place when *** left Cre8asite forums and Key Relevance? Kim Krause Berg sent an email to *** telling [...]

• Seeking To Hire Social Engineers vs Liability

  admin

  4 Feb 2010 | 9:32 am

  Evaluating Social Engineers Evaluation vs actual researching of potential employees for social engineering projects (social media|marketing) can be a difficult task, which may seem, on the surface, a fairly simple one. On the surface, an employer may ask questions such as: Is the prospective social engineer well established? Popular? ‘Authoritative’? Do they communicate clearly and precisely with their audience? Have [...]

• Investigating SEO Query Results and Relevancy

  admin

  3 Feb 2010 | 3:34 am

  It seems Google is allowing less and less relevance weight for titles while more relevance weight is going to meta descriptions and contextually relevant content. It seems Google has fluctuated between giving little weight to descriptions, to placing them as one of the primary ranking determiners. The following example is not the best example but is [...]

• Investigating Social Search Industry Fear and Research

  admin

  28 Jan 2010 | 7:25 am

  Are researchers too timid? How can they become braver? Robert Bain looks at the role of guts in the profession, while Alison Macleod calls on researchers to speak up, and Simon Lamey of Wardle McLean urges a braver approach to the practice of research. Of all the virtues associated with good research, bravery isn’t one you [...]

• 
  Online Marketing Blog

• Two Biggest Advantages of Small Businesses SEO

  Adam Singer

  8 Feb 2010 | 4:00 am

  With search engine optimization, small businesses have two advantages larger competitors often can’t match: creativity and agility. By embracing these two philosophies as part of their digital marketing DNA, small businesses can carve out a search marketing strategy that runs circles around larger competitors. Today, we’ll briefly explore why creativity and agility are advantages small businesses have for search marketing, and some quick tips to activate each. Creativity as a search marketing advantage Large = more risk management – Small = creativity/individuality can…

• 5 Ways to Show Digital Assets a Little Respect

  Michelle Bowles

  5 Feb 2010 | 5:00 am

  Don't ignore digital assets in your optimization efforts Don’t fight it: Blended search results, and hence digital asset optimization, are here (at least for now). Text content may be your SEO poster child, but with images, video and audio content often appearing in standard search results, digital assets can no longer be treated as the ugly stepsister in the online marketing family. Many companies produce a variety of content and media that never make it to the public web. To this point, the majority of marketers have either overlooked or ignored optimization of non-text digital…

• BIGLIST Update: SEM Blog Reviews Snarky Edition 020410

  Lee Odden

  4 Feb 2010 | 4:13 pm

  Welcome to the newest  BIGLIST review of Search Marketing Blogs. We have a little bit of everything today ranging from Chinese focused PPC to the World’s Greatest SEO to a steaming pile of SEO Bull$#*t. Enjoy! If you think your blog deserves to be included, then write a compelling and maybe humorous comment below. We’ll almost certainly ignore it but you never know. The SEO blog design recognition for this week’s BIGLIST update goes to a newer blog from an experienced search marketer:  SEO Mofo. I like the clean, yet colorful (and irreverent) design of this blog by…

• 2010 MarketingSherpa Social Media Marketing Guide

  Lee Odden

  3 Feb 2010 | 9:00 am

  One of the most trusted sources of marketing research and information is MarketingSherpa. I’ve been a subscriber for many years and always look forward to the reports on Search Marketing, Email Marketing and B2B Marketing. Last year MarketingSherpa started conducting research and publishing a Benchmark Report on social media marketing. The new Social Media Marketing Benchmark Report was recently released and I’ve had a few days to take a look and will provide a review for our readers. As you can expect, this guide is a “meaty” 250 plus pages of research, charts &…

• Upcoming TopRank Social SEO & PR Events

  Lee Odden

  3 Feb 2010 | 4:00 am

  Our team works hard to stay on top of current best practices and as a result, we’re asked to speak at a variety of conferences, workshops and webinars. One of the goals at TopRank Online Marketing is to help companies better understand the current landscape of the digital marketing & PR environment. That includes strategies that can be executed more efficiently and marketing programs that can adjust to persistent change. Hopefully you’ll find an event below that fits your needs. Feb 9, 2010 Webinar: Secrets to B2B Marketing Success TopRank, along with our client Marketo and…

• 
  John Battelle's Searchblog

• The Tuesday Signal

  http://fmpub.net/contact.php?to=jb

  9 Feb 2010 | 7:20 am

  Tuesday, we hope, things will get back to normal after Super Bowl fever had subsided. Google is set to turn Gmail into a status updatin' machine, which positions it to compete directly with Twitter. I'll be posting this Signal an hour or so before the details emerge. I have an FM Board meeting this morning, (don't fear, it's all good...). So click this link for news of Google's Gmail moves.   Meanwhile, the past 24 hours has brought, as usual, all manner of linkworthy schtuff: Loopt and Mobile Spinach Team Up for Location-Based Deals (Mashable) I'm watching this space. Hence the…

• A Google Twitter Killer? Not Till Google Mutates

  http://fmpub.net/contact.php?to=jb

  8 Feb 2010 | 11:53 am

  That's the rumor (BI via WSJ). The idea is to let Gmail become your portal into status update.   It won't work, period, unless it connects to Facebook and Twitter. And so far, as I've pointed out before, Google won't do that, at least, not yet, and and certainly not in the way it should be done. Google is simply not understood by consumers to be a place where they can connect with friends and colleagues. If it intends to become that, it has some DNA mutation in its future. This one should be interesting.  

• The Monday Signal: Monday Morn. Advertising Quarterback

  http://fmpub.net/contact.php?to=jb

  8 Feb 2010 | 7:51 am

  Was it really as simple as that? Google CEO Eric Schmidt took to the blogwaves after the Super Bowl yesterday to explain Google's surprising decision to purchase an ad thusly: We didn't set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it's had such a positive reaction on YouTube, that we decided to share it with a wider audience. If there's one thing Google's consistent about, it's the company's approach to PR: it always sounds…

• Updated: Google to Air "Search Stories" Ad During Super Bowl...

  http://fmpub.net/contact.php?to=jb

  6 Feb 2010 | 3:11 pm

  Remember when I wrote about the new "Search Stories" ads for Google's core search offerings?In that post, I noted "It's truly a brand campaign: Google is not selling anything here other than its own brand - that ephemeral sensibility that resides between its customers' ears." Well I've got a pretty reliable source who is telling me Google plans to hit the branded advertising big leagues this Sunday - the source says Google's "Parisian Love" ad (below) will air during the third quarter of the Super Bowl. Now that would be a true turning point for the brand - a brand that, for nearly ten years,…

• The Friday Signal: It's The Platform, Not the Bowl

  http://fmpub.net/contact.php?to=jb

  5 Feb 2010 | 8:35 am

  Friday is all about the biggest event in television marketing - the Super Bowl. This year (as I've noted here before) I'm struck by how many campaigns are integrated with longer term social marketing platforms. That's putting the investment to good use - promoting what I call a media annuity that will pay back all year long. However, much of the press and some of the marketing still gets it backwards - they see the Super Bowl as something that social media "builds buzz for." Nope. It's the other way round, folks. Your brand, which after all is what you're buying the ad for, right? - your…

• 
  Bruce Clay Blog

• Hokey Pokey Marketing Meets the Super Bowl

  Virginia Nussey

  8 Feb 2010 | 5:45 pm

  Remember the old game from your days on the playground, the Hokey Pokey? All the kids would gather in a circle and then start wiggling their extremities while singing a catchy little ditty that went something like this: You put your right foot in, You put your right foot out, You put your right foot in And you shake it all about. You do the Hokey Pokey And you turn yourself around. That’s what it’s all about! The Marketing Hokey Pokey It seems like companies are stuck in a game of Hokey Pokey when it comes to forming a marketing strategy. They go all in for digital media. A change…

• Friday Recap: Freakishly Out of Proportion Headline Edition

  Virginia Nussey

  5 Feb 2010 | 4:39 pm

  Welcome back, Friday! We missed you so! Lots happened while you were gone. Lemme tell you all about it. Facebook celebrated its sixth birthday by getting a facelift. It hasn’t been rolled out to me yet, though I’m sure Facebook users everywhere are so excited about yet. another. redesign. Yawn… Now this one’s a little peppier — it made me laugh anyway. You know how geek is the new black? Well the real geeks aren’t so keen on having their culture kidnapped by the mainstream, as explained in 10 “Geeky” Things That Are Not Geeky, So Quit Acting Like…

• 4 Ways Search Marketing is Like Super Bowl 44 (XLIV)

  Virginia Nussey

  4 Feb 2010 | 5:12 pm

  Super Bowl XLIV kicks off in Miami this Sunday, and in the three hours that follow, cheers and jeers will explode across the country as America revels in its favorite pastime. Sure, noshing dip and screaming at a screen can be tiring, but the Indianapolis Colts and the New Orleans Saints have their work cut out for them as they battle for the NFL Championship. It got me to thinking that the journey to the Super Bowl is a lot like search marketing. So, in honor of Super Bowl XLIV (44), here are four ways the Super Bowl is like search marketing. 1. Gotta Have a Game Plan On Sunday, the Colts…

• Getting Cozy with Self Promotion — SEM Synergy Extras

  Virginia Nussey

  3 Feb 2010 | 5:05 pm

  On today’s episode of SEM Synergy, guest Lisa Barone joined us on the show. If you read the BCI blog before September of ‘08, you know The Lisa from these very pages. There’s also a chance you know her as the blogger kicking butt and chief branding officer of the marketing company she co-founded, Outspoken Media. CC BY 2.0 During what I’ll loosely call our interview (i.e. happy hour at Yolanda’s Mexican Restaurant), Lisa touches on the need for writers to overcome any lingering aversion to self promotion. Because, as she explains, promotion is the difference…

• SEO Weekend Update: Local, Mobile and Maps

  Virginia Nussey

  2 Feb 2010 | 5:39 pm

  I’m a day late in climbing out from under the ever-piling heap called my feed reader — but hey, if Punxsutawney Phil can claw his way to the surface today, I can too. Here’s the search news from over the weekend through today, with a special focus on local and mobile news. Local Events Added to Bing Maps The Local Events application in Bing now features event listings. From Bing Maps, go to the Map Apps (if you don’t already have Silverlight installed you’ll be prompted to download it) and select Local Events. From there the local events will populate on the map as well…

• 
  MediaPost | Search Insider

• What's Good For The Google Should Be Good For The Old Gum Tree

  9 Feb 2010 | 10:30 am

  The buzz around Google's proposed settlement with the Authors Guild, designed to make out-of-print library books available while still protecting the rights of their creators, set me to thinking. One conclusion: The global copyright system is clearly broken.

• Using Placements To Boost ROI On Google's Content Network

  8 Feb 2010 | 10:16 am

  The Google Content Network -- comprised of hundreds of thousands of third-party Web sites -- reaches up to 80% of Internet users worldwide. Yet many marketers don't put enough advertising dollars into the Content Network because they lack the tools to effectively measure, manage, and optimize performance down to the site and placement level. Limiting your ROI in this important channel ultimately means less budget and clicks -- which equals a missed opportunities for revenues and profits.

• Super Battles for Search Dominance

  5 Feb 2010 | 1:00 pm

  This weekend, the Colts and Saints will battle to determine the king of the football hill during Super Bowl XLIV. A month into 2010, there are battle lines across the search landscape that also bear watching. These battles will shape the devices, platforms and consumer experience for this year and many to come. Here's your quick primer of the battles, the stakes and what to watch for to determine who has the upper hand.

• The 150-Millisecond Gap

  4 Feb 2010 | 10:15 am

  A few weeks ago, I was sitting in a meeting room at Simon Fraser University, among five people looking intently at two squiggly lines on a graph in a PowerPoint slide. There was a Ph.D. and a handful of Masters degrees in Neurology and Psychology. I contributed nothing to this impressive collection of academic achievement. Still, there was something on the chart that fascinated me.

• The Days of Guessing at Keyword Research Are Over

  3 Feb 2010 | 12:00 pm

  In my last few columns, I've covered the considerations for search in a site redesign, so today I want to drill down even further into how market research and, by extension, keyword research helps to inform the design and marketing process. As the title of this post suggests, and as I've stated many times here in the last few years, the days of guessing at keywords used by target audiences are done for serious enterprise marketers. We need to rethink our approach to audience research, including what language and digital triggers are used, and we need a more focused view to understand how a…

• 
  Search Marketing Standard

• Google’s Click-to-Call Mobile Ads: A Lead Generation Direct Response Marketer’s Dream

  Chris Stiner

  7 Feb 2010 | 11:10 pm

  A few weeks ago — Thursday, January 28th to be precise — Google released a mobile feature that allows marketers to add a click-to-call mobile paid search ad to their paid search campaigns. While paid search is nothing new to the mobile world, the new feature of click-to-call has made it a much more accessible space to advertise in. This is an ideal setting for local businesses to advertise in, but it is also is great for direct response marketers, especially those marketers looking for leads. Let’s back up a minute and consider that one of the biggest barriers for marketers when…

• Can You Say Five Conventions In Five Days?

  Mike Evans

  2 Feb 2010 | 1:55 pm

  Can you say five conventions in ten days? I wish I couldn’t… Affiliate Summit West, Mike Filsaime’s Affiliate Appreciation Conference, T.R.A.F.F.I.C. Domainer’s Conference, National Association of Television Producers and Executives (NATPE), and ASTDM. The last conference (ASTDM)? I never did find out what it stands for. But it was definitely the best, at least for me. One great thing about conventions as far as journalists are concerned is the press pass. The New York Times does not buy a ticket to cover a Rolling Stones concert and Sports Illustrated doesn’t buy a ticket to the…

• Retargeting With Search And Display

  Chris Stiner

  1 Feb 2010 | 8:21 am

  Everyone knows that with a search campaign you get wasted clicks that don’t turn into conversions. Despite all your efforts of optimization in the keyword, ad copy, bidding, and landing page areas, most search marketers still end up with a significantly higher percentage of clicks that don’t convert as to those that do. Many advertisers look at those non-converting clicks as casualties in the fight towards covering the search market. However, if you combine your thought processes and analytics of your search and display campaigns, you will see there is a retargeting gold mine sitting…

• SEMMY Finalists Make For Great Reading

  Frances Mary Krug

  29 Jan 2010 | 8:58 am

  The finalists in the annual SEMMY awards are up on the site, and there’s a great collection of insightful reading that has made it to the finals. Voting closes at the end of today, so if you haven’t yet taken the plunge, head on over and do some reading! The categories range across the board, but one category that many of us don’t spend enough time looking into is “Search Tech.” Why? Because many of us consider ourselves to be marketers, not techies. When faced with an article about information retrieval and heuristics, we feel the need for some Tylenol. The cool…

• Are Your Maximizing Your PPC Split Testing Strategies?

  Chris Stiner

  27 Jan 2010 | 8:25 am

  Split testing, also known as A/B testing, is commonplace for most pay-per-click (PPC) advertisers. The idea of testing two different ad copies or landing pages is nothing new, but I bet there are many advertisers that could dive a little deeper when it comes to split testing and discover a new level of clarity for their PPC campaigns. First, here is a quick definition of split testing as regards PPC. With split testing, two or more items are tested side by side to determine which performs better at a specific metric. The importance of testing is critical to optimization. If you don’t test,…

• 
  Pandia Search Engine News

• Pandia Search Engine News Wrap-up Feb 6

  Per and Susanne Koch

  6 Feb 2010 | 6:54 am

  Here are some of the search engine oriented articles we have found interesting this week. Lost that users manual? You can find it on the Web There are search engines to target manuals (About Feb 4 2010) Microsoft’s Bing ‘will make money’ Bing, which has struggled to make headway against Google, can be a viable runner-up and make money online eventually (Independent Feb 3 2010) Inside Search: Raymond Bentinck of Exalead On the French search engine Exalead and enterprise search (Beyond Search Feb 3 2010) Some Insight Into How Bing Handles WWW vs Non-WWW Canonical SEO Issues It…

• Google celebrates Sami national day

  Per and Susanne Koch

  6 Feb 2010 | 1:27 am

  In Norway, Denmark, Sweden and Finland Google is celebrating the Sami national day with a special logo today. The Sami people, one of the largest indigenous groups in Europe, lives in Norway, Sweden, Finland and Russia. Their traditional languages are the Sami languages, which are members of the Finno-Lappic group of the Uralic language family. February 6 was the date the first Sami congress was held in 1917 in Trondheim, Norway. This congress was the first time that Norwegian and Swedish Sami came together to find solutions for common problems. Since 1993 Norway, Sweden and Finland (and now…

• Pandia Search Engine News Wrap-up Jan 31

  Per and Susanne Koch

  31 Jan 2010 | 7:08 am

  Here are some of the search engine news stories we have found interesting this week: FacteryLabs fact search engine Need to research trending topics? Want the basics on a subject quickly and easily? (P Bradley Jan 26 2010) Google News Comes Back For More Google News has implemented a recrawl feature that allows us to focus on getting the newest articles around while still ensuring that we’re displaying the most up-to-date information. (Google News Jan 25 2010) Bing improvements: Twitter Maps, Investor info, and a Mars game Bing has set up an interactive game called “Captain Mike’s…

• Why the Kindle and the iPad may change the way we search

  Per and Susanne Koch

  31 Jan 2010 | 6:54 am

  This week saw the birth of the Apple iPad. In spite of initial skepticism Steve Jobs has decided that the tablet has a future, and he is right. It will also change the way we search. Pandia argues that publishers should support a tool that lets tablet users surf the web and subscription based content at the same time. There has been a lot of negative comments on the iPad. It doesn’t do this, it doesn’t do that, and nearly all of these comments come from geeks comparing the iPad to a regular computer. This is not a netbook, even if it can do much of what a netbook can do. Nor is it…

• Pandia Search Engine News Wrap-up January 24

  Per and Susanne Koch

  24 Jan 2010 | 7:45 am

  Here are the search engine stories we have found interesting this week: Ballmer Critical Of Google’s China Decision Ballmer suggested that Google’s decision to no longer filter out internet searches objectionable to the Chinese government was an irrational business decision. (SE Land Jan 22 2010) Google Founders To Sell 10 Million Shares Over Five Years Google’s founders Larry Page and Sergey Brin each intend to sell approximately 5 million shares (SE Land Jan 22 2010) Google Still the Top Search Property Worldwide in 2009 Interestingly, while Google retains its lead among the search…

• 
  Ask Kalena

• Q and A: SEO for main domains vs sub-domains

  Andy Henderson

  8 Feb 2010 | 10:49 pm

  Hi Kalena, Hope you are doing great. I have a question regarding the importance of domain and subdomain in SEO. Should there be any difference in SEO approach while doing SEO of a sub domain and a main domain. If yes, what’s that? Also, I have noticed that the probability of a sub domain to get ranked over top SERP on competitive keywords is quite low. I have not seen many sub domains in top 10 search results. So my second question is, if I have a website with main domain and other is with sub domain and I put same efforts on both websites. Will they rank same or main domain will have…

• Keywords and how to choose ‘em

  Kalena Jordan

  8 Feb 2010 | 3:50 am

  I ran out of time to write a blog post today, but did manage to answer a reader question over at SiteProNews so I thought I’d point you all to that as I know many of you are interested in keyword research. William wrote to me asking two questions about keywords: 1) How do you know if a keyword merits time and energy? 2) How do you know which keywords your competitors are using? I answered both of these in my post titled  How Do I Choose What Keywords to Target?.

• Google Social Search – Choose Your Friends Wisely

  Kalena Jordan

  6 Feb 2010 | 2:37 am

  Refusing to sit still long enough for anyone to catch up, Google has rolled out another Labs experiment to the public. Google Social Search Beta launched last October, hard on the heels of Personalized Search. But this week, Google graduated Social Search out of Labs and into the public sphere. What Is Google Social Search? As we become increasingly connected online, we start to build around ourselves a community of people that we have regular contact with and websites where we spend much of our time. This is called our social network. Now Google has worked out a way to measure and leverage…

• Q and A: Should I pay for a listing on Google Local Business?

  Kalena Jordan

  3 Feb 2010 | 2:01 am

  Hi Kalena I have come across a company that guarantees placement in the top 7 of Google local business results within 60 days or they give the money back.  Does this sound kosher to you? They charge a one-time set up fee of $50 and $49 a month.  Is there a way that you could tell me to do that?  I know they submit to a lot of search engines.  Is this a fraud?  The company is Geo Listing Service out of Las Vegas. Thank you for your help. Best, Lois ————————————– Hi Lois It’s just a scam. You can get a site…

• Google’s New URL Shortener: Goo.gl

  Kalena Jordan

  29 Jan 2010 | 2:34 am

  Everyone needs to shorten a URL sometimes. Whether it’s to prevent long URLs wrapping in emails, to hide affiliate links or to make links look neater in newsletters or on web pages, a URL shortening service comes in handy. These are simply tools that take long URLs and reduce them into fewer characters to make a link that is easier to share. First into the market was TinyURL, a service that we didn’t even know we needed until it suddenly became vital. With tweets set at 140 characters, use of TinyURL went into overdrive as Twitter became more and more popular. But after a while,…

• 
  aimClear Search Marketing Blog

• Should Search Marketers Socialize Every Direct Response Solicitation?

  Marty Weintraub

  7 Feb 2010 | 6:46 pm

  Should direct marketers place Facebook, Twitter, YouTube and/or other buttons as part of the template for every email blast?   What about PPC landing pages? Should Twitter and Facebook be exit-options for every PPC landing page impression? How should advertisers think about socialization as either primary or secondary KPIs (key performance indicators A.K. A “goals.”)? At first gape, these questions seem easy, yes?  “Of course, yes, socialize everything” you shout!”  “After all, isn’t the ‘net  all about social media these days?” How…

• Is Your SEO Expert Obsolete? 8 Minute Self-Audit

  Marty Weintraub

  2 Feb 2010 | 12:27 pm

  credit: rahady We’ve reviewed many sites where supposed search engine optimization “experts” damaged a business with archaic techniques and/or outmoded business practices.  While it’s easy to spot most scumbags, it can be much harder for laypersons to sift out previously germane SEO dinosaurs– now dangerously out of step. To fill the void, this post offers wary small business owners, CMOs and marketing managers a 30,000guerrilla vendor gut-check litmus test. Use these 20 procedures as first-line-of-defense screenings to evaluate whether your experts have kept current or are…

• Why We Reserve the Right to Truncate Your Irrelevant, Whiny Comment

  Lauren Litwinka

  27 Jan 2010 | 2:57 pm

  Here at aimClear, we’re proud of our in-house authors. Like many publications we also open our pages as a community platform to host guest bloggers. Sometimes guest posts are written by industry professionals whose practices are perceived by some as controversial. Wait. Let’s stop right there. “Controversial.” That word can carry a negative connotation, one of altercation, agitation, even acrimony. But on the flip-side of the coin, “controversy” can be a beautiful thing. Controversy when hosted on a public, unbiased, progressive platform, such as a third-party…

• SEMMYs, SEO & Evolution: Matt McGee Interviewed

  Lauren Litwinka

  22 Jan 2010 | 1:08 pm

  Matt McGee (@mattmcgee) is a respected member of the online marketing community, helping companies understand “the Internet” and succeed online since the late 1990s. Two years ago he created the SEMMYs, an annual awards event that laudably recognizes “the great content produced across the search and online marketing industry.” I had the pleasure of holding a candid interview with Matt this week on the eve of the 2010 SEMMYs (don’t forget, folks- SEMMY finalists will be announced this Monday, January 25, public voting begins January 29, winners are announced…

• Why Your 4,243,564 Twitter Followers Don’t Mean Jack

  Lauren Litwinka

  15 Jan 2010 | 10:59 am

  When Twitter launched four years ago, it (perchance inadvertently) gave businesses the most precious gift imaginable: an intimate glimpse into consumers’ daily lives. It gave them the power to monitor brand reputation in a clean, accessible interface. Corporate brands like @Zappos & @Zappos_Service, @Starbucks, @DellOutlet, @JetBlue, and @TheHomeDepot, as well as personal “brands” like @StephenFry and @AlyssaMilano have been wildly successful with social media because they’re structured, devoted, attentive, engaging and personable. Tragically, there are also bandwagon-jumping…

• 
  Blogstorm SEO blog

• Google Local Business Listing Ads

  Patrick Altoft

  2 Feb 2010 | 12:57 am

  Until the invention of the Local Business Listings Google had two sets of results, AdWords and natural. Placing some ads around the natural listings was a perfectly acceptable thing to do but Google is limited by the number of ads they can show due to the size of the page. Adding 4 or 5 ads at the top simply wasn’t going to help the user experience. Fast forward a few years and Google invented the Local Business Listings and suddenly started displaying them for one in every 13 searches (and virtually all the time for geographical searches). This is probably the cleverest move by Google…

• Branded3 is hiring an experienced SEO consultant

  Patrick Altoft

  29 Jan 2010 | 3:37 am

  We’ve had a really good year so far at Branded3 and are looking for at least one/two experienced SEO consultants to join our Leeds office. I don’t want to make this post sound too much like a job advert because I’m sure most of you know the skills and qualities that an SEO consultant needs to have. You will be working with some of the leading brands in the UK (our client list is missing some of the best accounts we have due to NDA’s) and get to work in one of the fastest growing natural search agencies in the UK. We’re looking to move quite quickly once we find…

• Google reducing AdSense payouts & secretly tracking toolbar users

  Patrick Altoft

  26 Jan 2010 | 12:26 am

  When you download the Google Toolbar and select the “enhanced features” option you are giving consent for Google to monitor and log all the web pages you visit. That’s always been fairly clear but apparently Google is being a bit more sneaky – the toolbar will continue to track your visitors even after you disable it. Pretty clever way for Google to get data. Another story this morning shows graphically how Google is reducing the share of money they give to AdSense publishers. Not a good day for Google. Not getting the rankings you want? Hire us for Search engine…

• SEO industry in 2010 & new look for Blogstorm

  Patrick Altoft

  22 Jan 2010 | 2:11 pm

  This isn’t a post predicting what’s going on for the rest of the year, more a post talking about what’s been a bit of a whirlwind year already and we’re only 22 days into it. I don’t normally talk too much on Blogstorm about the stuff going on at Branded3 because I hate self promotional blogs but today I wanted to make an exception just to explain why there are so few posts going up on Blogstorm at the moment, even though it has a shiny new design. The initial reason for slow posting was my 3 week Christmas holiday but since then business is so busy the blog has…

• The Rise of Google Local Business Listings

  Patrick Altoft

  19 Jan 2010 | 4:16 am

  Google Local Business Listings are either a fantastic opportunity or a really annoying barrier stopping a site in 4th place from getting any traffic. For example when Google displays a map for the query mobile phones it’s annoying for the poor site in 4th place because they get a massive drop in traffic but it’s also not an opportunity really because most people are not looking for a local phone shop they want a national online retailer. If you are lucky enough to be in an industry where local search matters then 2010 could be HUGE for you. Google is reporting that in the US one…

• 
  Natural Search Blog

• Guerilla Marketing & Google Maps

  Chris

  1 Feb 2010 | 2:51 pm

  My article on “Six Odd Tactics For Getting Ads Into Google Maps” posted today on Search Engine Land, and I believe many of my regular readers should find it moderately entertaining. The piece covers how some elements of guerrilla marketing have found their way into some Google Maps advertising patents, and also how some others have used creative means to get messages into Maps via “roofvertising”, “skywriting” and more. Those familiar with Natural Search Blog may remember some of my similar past work here outlining laser graffiti ads on buildings,…

• Exciting News — Netconcepts Acquired by Covario

  Brian

  12 Jan 2010 | 11:12 am

  Happy New Year Natural Search Geeks! As some of you know, for the past five years I’ve worked with Stephan Spencer building up the Netconcepts‘ search marketing and SEO technology business. Today it gives me great pleasure to announce a very special event: Netconcepts is merging through acquisition with the leading search marketing software company – Covario! As part of Covario, I’m very excited for our people and our clients to be part of what is the leading search marketing software and services organization. Together, we have nearly 100 combined clients in key…

• Increasing The Scope Of Existing PPC Campaigns Effectively

  Ravi

  13 Dec 2009 | 1:13 pm

  The complexity of Google Adwords is always on the rise and it takes time, skill and effort to achieve good results with PPC campaigns in terms of finding the sweet medium of increased conversions and reduced costs. If you have an existing PPC campaign and it is performing decently, you can still increase its scope and hence improve its performance by targeting more keywords in the niche you are running your campaigns in. You have to be logged into your Adwords account. The Opportunities tab in the Adwords interface is a great way to find out the keywords you are not targeting in your…

• LinkedIn, But NoFollow Link Love

  Brian R. Brown

  8 Dec 2009 | 7:46 am

  We all knew it was only a matter of time, but still secretly hoped that the honeymoon would last forever. It does appear that LinkedIn has started nofollowing public profile links…but with a strange twist. I’ve been so heads down in client audits that I didn’t discover this until, ironically, doing another audit for another client. However, I also don’t recall seeing many blog headlines in my Netvibes, so perhaps this one has rather floated under the radar a bit. Even a quick scan in Google doesn’t turn up much beyond this post, ‘Linkedin adds…

• Relationship Between Link Growth And Indexation

  Ravi

  29 Nov 2009 | 2:32 pm

  With every passing day, the number of websites and hence the number of web pages are growing at an explosive rate on the internet. This can cause a major headache to the search engines as they gear up to meet the challenge of crawling and subsequently indexing the new sites popping up everywhere in the cybersphere. Today, when a new web site is launched, it will take a while before its pages get crawled and indexed in Google. With the increasing strain on hardware and resources due to the rapid growth of new sites, Google has become very strict in its policy of admitting sites and retaining…

• 
  Performancing

• How to Find Guest Post Opportunities For Your Blog

  3 Feb 2010 | 5:41 pm

  Guest posting is a great way to increase traffic, network with other bloggers, and build links. But how do you know which blogs are good guest post opportunities? In the last couple of weeks, I’ve been doing a lot of guest posting for various blogs so I thought I’d share what I learned from my experience. Check Blogs For Previous Guest Posts The strategy that worked the best was checking blogs to see if they published guest posts previously. If a blog had published them in the past, then there was a really good chance they would publish my guest post. You can search for…

• 3 Reasons Bloggers Should Read Books

  27 Jan 2010 | 9:11 pm

  Reading a book seems very low tech in this current digital age. But don’t underestimate the words on a physical page. While many bloggers do their reading online, you can gain an advantage by shutting off the computer and reading a book offline. Here are three reasons to head over to your local bookstore. 1. To Improve Credibility Books are still perceived as trusted sources of authority. If you become well read that you quote books often, your credibility will increase. I felt that Brian Clark of Copyblogger knew what he was talking about because he quoted the classic advertising and…

• 2010 Reminder: Test the Monetization of Your Blog

  20 Jan 2010 | 7:30 pm

  Monetization can get lost in all the blogging activities we have to juggle. Let’s face it, there’s a lot that goes into blogging. Content, marketing, and building relationships take up a lot of our time and it can be easy to forget about monetization. But if you want to make money with your blog, you can’t ignore, well, the making money part I believe that content and traffic comes first, but after you generate a healthy content and traffic base, there comes a time when you must focus on optimizing your monetization. Otherwise, you’ll leave a lot of money on the table.

• How to Stop Being Boring (and Why You Probably Are)

  13 Jan 2010 | 3:41 pm

  I’m boring and you’re probably boring too. I just listened to this interview with Seth Godin. He gives really good advice about how to successfully run a business. You should definitely listen to the whole thing if you want to make more money with your blog. One of the things Seth said that struck me is found at the 38:30 mark. He said, “If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” These are harsh words, but…

• 4 Reasons Why I’m Loving iStockphoto.com

  6 Jan 2010 | 4:40 pm

  In last 30 days, I’ve been using the images from the stock photography site iStockphoto and it’s been a great experience. It all started with a client who need content for a new site. I created a bunch of text pages for them, but then they said they wanted images on each of the pages. I usually get my pictures from Flickr and Stock.XCHNG but I couldn’t find relevant images for many of the pages. The client is in the business-to-business marketing niche, which doesn’t lend itself well to pictures – at least not at first glance. So, I looked for another picture…

• 
  Sebastian's Pamphlets

• SEO Bullshit: Mimicking a file system in URIs

  Sebastian

  5 Feb 2010 | 12:57 pm

  Way back in the WWW’s early Jurassic, micro computer based Web development tools sneakily begun poisoning the formerly ideal world of the Internet. All of a sudden we saw ‘.htm’ URIs, because CP/M and later on PC-DOS file extensions were limited to 3 characters. Truncating the ‘language’ part of HTML was bad enough. Actually, fucking with well established naming conventions wasn’t just a malady, but a symptom of a worse world wide pandemic. Unfortunately, in order to bring Web publishing to the mere mortals (folks who could afford a micro computer),…

• How do Majestic and LinkScape get their raw data?

  Sebastian

  21 Jan 2010 | 1:00 pm

  Does your built-in bullshit detector cry in agony when you read announcements of link analysis tools claiming to have crawled Web pages in the trillions? Can a tiny SEO shop, or a remote search engine in its early stages running on donated equipment, build an index of that size? It took Google a decade to reach these figures, and Google’s webspam team alone outnumbers the staff of SEOmoz and Majestic, not to speak of infrastructure. Well, it’s not as shady as you might think, although there’s some serious bragging and willy whacking involved. First of all, both SEOmoz and…

• How brain-amputated developers created the social media plague

  Sebastian

  12 Jan 2010 | 9:36 am

  The bot playground commonly refered to as “social media” is responsible for shitloads of absurd cretinism. For example Twitter, where gazillions of bots [type A] follow other equally superfluous but nevertheless very busy bots [type B] that automatically generate 27% valuable content (links to penis enlargement tools) and 73% not exactly exciting girly chatter (breeding demand for cheap viagra). Bazillions of other bots [type C] retweet bot [type B] generated crap and create lists of bots [type A, B, C]. In rare cases when a non-bot tries to participate in Twitter, the uber-bot…

• How to disagree on Twitter, machine-readable

  Sebastian

  7 Jan 2010 | 2:53 am

  With standard hyperlinks you can add a rel="crap nofollow" attribute to your A elements. But how do you tell search engine crawlers and other Web robots that you disagree with a link’s content, when you post the URI at Twitter or elsewhere? You cannot rely on the HTML presentation layer of social media sites. Despite the fact that most of them add a condom to all UGC links, crawlers do follow those links. Nowadays crawlers grab tweets and their embedded links long before they bother to fetch the HTML pages. They fatten their indexers with contents scraped from feeds. That means indexers…

• Sanitize links in your content feeds

  Sebastian

  2 Jan 2010 | 5:02 am

  Here’s a WordPress plug-in that sanizites relative links and on-the-page links in your content feeds: feedLinkSanitizer. Why do you need it? Because you end up with invalid links like http://feeds.sebastians-pamphlets.com/SebastiansPamphlets#tos if you don’t use it. Once the post phases out of the main page, the link points to nowhere in feedreaders and reprints. In feeds, absolute links are mandatory. Make sure that not a single on-the-page link or relative link slips out of your site. Relative links When you put all links to your own stuff as /perma-link/ instead of…

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  SEO Buzz Box

• Search predictions for 2010

  Aaron

  29 Jan 2010 | 7:09 am

  Search predictions for 2010 and beyond… The index for 2010 is going to be lean and bald like Matt Cutts, other Google employees will lose their hair to look more android, resistance is futile. Key points from a SEO perspective: Comprehensive – When you do a search for your “keywords” expect extreme variation and inclusiveness. Relevance – This is the holy grail of search, if you are there…you are home. Freshness – Expect to see more news, blogs, Google stores, images, video and other media injected into organic search. Speed – You will need to…

• Absolute or Relative URLs in Google

  Aaron

  4 Jun 2008 | 11:57 am

  JohnMU clarifies the benefits of using absolute and relative URLs. Absolute URLs: + help keep the links pointing to your content if someone were to copy it (*) + help keep the links pointing to your domain name if you cannot select a canonical (can’t do 301 redirects) + help make sure that you’re pointing to the right URL even if you move things around (say for stylesheets or graphics) - cannot be tested on a staging / testing server (eg locally) (unless you insert the links dynamically) - makes it hard to move content (unless the links are inserted dynamically) Relative URLs: +…

• Google Groups showing PageRank

  Aaron

  2 Mar 2008 | 9:05 am

  Google groups is now showing PageRankTM and is already ranking with the best of SEO forums in organic search, this is algorithmic reputation management at its finest! Someone asks if Google is a global monopoly? well why not do a search in Google to find out? My favorite Google Group; Crawling, indexing, and ranking now has a PR6, let the pagerank flow… Old Prediction: Google Groups appearing in organic serps

• Indexing Page

  Aaron

  7 Jan 2008 | 5:29 pm

  Here is a page for website owners from around the internet that are in need of a link or two to get their content indexed. I do not know these people, just folks who show up in the Google Help Forums wondering why they are not worthy. Note: I will not link to anyone who is one step away from a bad neighborhood. RedTail Pipe Tampers – Needs a little pagerank. Aaron Pratt – Yeah, what about me? Art Pottery Manufacturers – This professional looking directory has few incoming links, lacks content and hasn’t chosen a preferred domain in webmaster tools so it shows up on…

• Google resets expired domains

  Aaron

  10 Dec 2007 | 7:45 pm

  Why does Google reset links for expired domains? What is a reboot of link equity? Matt Cutts sums it up with good humor: By the way, I’d argue that some expired domains are closer to a bank at one location that goes out of business and becomes a coffee shop. That coffee shop can build up its reputation on its own, but shouldn’t automatically get the customers that were showing up hoping to do their banking. And yes, I do know a Starbucks that used to be a bank. It still has the vault! The same applies to buying used domains in an attempt to use their link equity. If you change the…

• 
  Ramblings About SEO

• Chris Baggott Interview: Comment Here

  Eric Enge

  7 Feb 2010 | 7:36 am

  Chris Baggott co-founded ExactTarget, the world’s leading Data-driven Email Service Provider, and Compendium Blogware, a company focused on helping corporations use blogs more effectively to obtain new customers from search engines. One of the things that stood out for me in this interview with Chris is his focus on the fact that people buy from people. With so many new methods becoming available for marketing to broad audiences, Chris has instead focused on methods for personalized marketing, and is clearly a thought leader in this space. Want to get some ideas on personalized…

• Adam Audette Interview: Comment Here

  Eric Enge

  30 Jan 2010 | 7:01 am

  I have been taking the opportunity to speak with various industry people who have deep experience in enterprise SEO. The next in that series is Adam Audette of AudetteMedia. Adam is well known for his work with Internet megabrand Zappos, but has also worked with other large well known brands such as Michelin and the University of Phoenix. One of the key points that emerges from the interview is that large enterprise organizations are vastly different in their approaches (and acceptance) of SEO. As a result, the challenges in each organization can be quite different. Check out the interview to…

• Recent Video Interviews

  Eric Enge

  26 Jan 2010 | 6:02 am

  At SES Chicago in December of last year, I did a couple of video interviews. One of these was with Abby Prince of WebProNews on the subject of syndication and duplicate content, and the other was with Ralph Wilson of Web Marketing Today on the topic of link building. Check them out!

• And the cluelessness goes on

  Eric Enge

  22 Jan 2010 | 5:56 am

  It amazes me when people obviously use scrapers to harvest email addresses and then blindly send out mass emails looking for business. Below is an email I received this morning, with my comments in (): “Hope you are doing well. (I am glad that she is concerned for my well being) Haven’t heard back from you, just wondering if you are interested in our services (if she had looked at any page at all on our web site she might be able to guess why we are NOT interested in your services). SEO is one of the most economical and targeted way of marketing (really? I didn’t know that). As…

• Will Google make page speed a ranking factor?

  Eric Enge

  10 Jan 2010 | 8:31 am

  Google is obsessed with speed. A tremendous amount of corporate energy is being put into initiatives to speed up the web. Google’s Let’s make the web faster web page asks the question “What would be possible if browsing the web was as fast as turning the pages of a magazine?”. This clues us in to their goal – instant response. To see Google engineers talk about this, check out the 3 1/2 minute video on this page. You can also check out the video on this page which includes the statement that 100 milliseconds is a recognized threshold for users to notice some…

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  Andy Beard - Niche Marketing

• I Use Aggressive Hype & Obnoxious Tactics To Fool People

  Andy Beard

  3 Feb 2010 | 2:08 am

  I just read a sales page for an information productYou had to read the words carefully to find the guaranteeNo terms of serviceNo privacy policyNo mention of confidentiality expectations but suggestions of sharing candid informationNo contact form, just a company name in the footerNo trust marks of any kindThe Third Tribe is a published book by Rob Chidley – maybe a brand/trademark conflictThis is the exact premise of the sales letterOne tribe is called the Internet Marketers. They use aggressive hype and obnoxious tactics to fool people into believing there really is a “get rich…

• MyBlogLog R.I.P Long Live Blogcatalog

  Andy Beard

  23 Dec 2009 | 5:49 am

  I have long been a supporter of MyBlogLog and in many ways it was the many articles I wrote about how they could improve their site that led me to doing some limited consulting with Blogcatalog.So news of MyBlogLog possibly departing saddens me, and will affect the web materially.In many ways the only reason I still have a Yahoo account is MyBlogLog as I still log into their stats daily. The other reason is for Site Explorer and other webmaster tools – I don’t do paid search advertising with Yahoo.The silly thing is MyBlogLog whilst it has never lived up to it’s promise…

• Vimeo – Remove Your Videos & Links Now

  Andy Beard

  22 Dec 2009 | 8:52 am

  Paul had a nasty Christmas present, an email notifying him that his training videos were in breach of Vimeo’s no commercial use policy.You could believe his shock, with so many popular tech, web design & SEO blogs being allowed to flaunt the rules.A couple of months ago I pointed out that Vimeo isn’t for commercial use, but that message seems to be largely ignored.To me it seems that any large commercial undertaking using Vimeo fits one of the following scenarios:-Walking a tightrope with a demand to take their content down imminentIn some barter arrangement for link juice…

• Warning: Amazon Blogger Integration Broken

  Andy Beard

  17 Dec 2009 | 3:43 am

  Blogger (Google) and Amazon it seems have collaborated and introduced a way for people using Blogger to monetize their blogs using Amazon. I wonder if Google is making some money as a 2-tier affilaite referring so many affiliates to AmazonAnyway the implementation is broken for average usersThis is what the interface looks likeSeems very simpleYou search for somethingClick buttonsCode is inserted into your postPerfect… not!Average UsersAn average blogger blogspot user will seeThis as a nice text linkKindle Wireless Reading Device (6" Display, Global Wireless, Latest Generation)This…

• Google Real Time Search Too Personal?

  Andy Beard

  14 Dec 2009 | 3:21 am

  I think Google have got their priorities wrong with Real Time search, though I haven’t seen this on other “ego search” terms. I checked with Danny Sullivan and Michael Arrington to start with.As I have mentioned before, I could understand and even encourage Google to somehow decide to pull in my most recent blog posts as part of their real time search. Most people searching for me it is most likely a regular reader doing a navigational query looking for my latest blog posts, not my latest tweets.I see this with both a UK and US search, personalization switched off in the…

• 
  SEO Theory Blog

• A real first assessment of Caffeine

  Michael Martinez

  5 Feb 2010 | 12:35 pm

  I have believed for a couple of weeks now that I am really seeing Caffeine in Google’s search results. That’s a hard statement to support since despite all the false reports circulating... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Offering SEO advice to Danny Sullivan

  Michael Martinez

  25 Jan 2010 | 3:07 pm

  So I disagree with Danny Sullivan’s critique of Bill Gates’ new site. Danny’s very detailed post certainly offers a lot of basic SEO woodworking tips — unfortunately, he... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Why your SEO science lacks credibility

  Michael Martinez

  21 Jan 2010 | 3:36 pm

  I often type in random queries when I’m looking for good topics to write about. Today one of the queries I tested was “seo science”. A few people do search for “seo... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• 2010 SEMMY Award Nominations

  Michael Martinez

  13 Jan 2010 | 12:52 pm

  I have been nominated for SEMMY awards in the past, but not on the scale of the nominations I received this year. I have always been somewhat aloof from popularity-based awards (including the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Steve Wiideman owns SEO Standards

  Michael Martinez

  4 Jan 2010 | 8:00 am

  UPDATE: See Steve’s comment below for his response to this article. I have struck out the “false claims” language, as that is no longer current. In a pretty brazen move that... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• 
  Wiep.net - SEO & Link Building blog

• Creating Resource Lists for an Improved User Experience, Content Ideas and Links

  Wiep

  8 Feb 2010 | 11:57 am

  Great content is the solid foundation of a good website, a positive user experience and (hopefully) some nice incoming links. This, in turn, usually leads to good rankings, a continuous stream of traffic, conversions, and -eventually- a fat bank account. Easy, right? Well, what if you can’t come up with new ideas for good content? You can either start brainstorming for new ideas, or you can get to work straight away. A very effective way to combine this, is to create resource lists, and to add these to your website. I have created resource lists (lists with a few links to other high…

• Link Building this Month (01.2010)

  Wiep

  1 Feb 2010 | 5:30 am

  Since there wasn’t a Link Building this Month in December, because of the yearly recap, this month’s edition basically is a double edition. In 2010, I will be putting the bar even higher than it already was. We’ve all read the same stuff over and over again, so I’ll try only to mention articles that are new, different or simply excellent. Every new year usually starts with awards, recaps (see earlier link), resolutions (mine is better time management) and predictions. Debra Mastaler asked all Link Week columnists what they think 2010 will bring, and this is the result.

• The SEMMYs: My Personal Favorites

  Wiep

  26 Jan 2010 | 12:25 am

  Just like last year, SmallBusinessSEM’s Matt McGee is hosting the SEMMYs, an annual awards event for search engine marketing content. So in case you took a sabbatical last year and want to catch up, I would advize you to take a look at all the great stuff that was nominated this year. Until the 29th of January, you can vote for your favorite article in 17 different categories. I was nominated in the link building category, but because I hate those “hey, I was nominated, please vote for me here”-posts, I’ll list my personal favorites from all 17 categories first. And…

• More Link Building Tool Goodness

  Wiep

  21 Jan 2010 | 1:54 am

  About a year ago, I made a selection of a few (in my opinion) indispensable link building tools. Except from a Majestic SEO redesign and some changes to the Link Diagnosis tool, I haven’t seen any big changes in the field of link building tools since then. Well, until this month… Here’s three great new tools you can use during your link building campaigns. Link Building Queries The guys from Ontolo created Link Building Queries, a search query generating tool, mainly based on a massive list with link building queries. After entering a keyword that’s related to your…

• Link Building this year

  Wiep

  31 Dec 2009 | 2:21 am

  It’s already the last day of the year, so it’s time to list the best link building related posts of 2009. Just like last year, I’ve read a lot of great articles. Here’s my personal top three: 1. Link Development Training: How Link Building for SEO is Like Picking Up a Girl – Todd Malicoat Unfortunately, Todd doesn’t write tons of articles anymore, but when he does, they’re usually great. In this post, he explains how he trains new link builders and which tools and approach he uses. Great stuff. 2. 101 Advanced Tips For The Next Time You Buy Text Link…

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  High Rankings Advisor Newsletter Feed

• Inbound Links

  20 Jan 2010 | 8:38 am

  Inbound, good-quality links are a struggle for me. I can sort though all sorts of tech stuff resulting in a good-looking, professional website, but link building is a real challenge.

• SEO Copywriting Tomfoolery

  20 Jan 2010 | 8:38 am

  Do you have any info on the issue of spamdexing specifically the practice of adding keywords into text unnaturally and then emphasizing just the keywords (for example, boldfacing and/or italicizing them)?

• Same Article on Blog and Website

  20 Jan 2010 | 8:38 am

  Is it OK to have the same articles on your site as you do on your blog? And, if not, is it better to have a blog with a link back to your site, or to put the article directly on your site?

• Twitter Question of the Week

  20 Jan 2010 | 8:38 am

  What (if anything) will you be doing differently with your SEO strategy this year?

• SEOing a Live Site

  20 Jan 2010 | 8:38 am

  When you begin optimizing a website, does it have to go down while creating meta tags title, description, keyword? OR do we need to back up the website first?

• 
  Michael Gray - Graywolf's SEO Blog

• Sponsored Posts Experiment

  Michael Gray

  9 Feb 2010 | 7:30 am

  There’s an old saying … You’ll never make the shot you don’t take. It’s in that spirit I’m announcing that, starting today, I’ll be experimenting with some new advertising here in the form of sponsored posts. I’m doing things with a different approach, so hopefully you’ll give me the opportunity to explain the program in more detail. Disclosure: First off, I will disclose all sponsored posts at the top and bottom of the posts. I’m not trying to sneak anything past you. Paid Links: I’m not tempting the Google gods so all links…

• Interview with Michael Streko of Knowem.com

  Michael Gray

  9 Feb 2010 | 7:00 am

  The following is a sponsored post and part of new advertising option I’ll be announcing later today. For this post we’re going to be talking to Michael Streko Co-Founder of KnowEm.com. For my readers who might not know, you can you tell us a little about yourself, and some of your experience in search marketing. Michael Streko: Sure Michael. I started in search marketing four years ago when I was told by the owner of the company I worked for to “Make our website be found on Google.” I started reading and experimenting and was quickly able to achieve very good rankings.

• The Tales Silently Told By The Cannons Of Titles

  GabGoldenberg

  8 Feb 2010 | 7:28 am

  What Bestselling Authors Know About Writing Titles They vary by genre, but the majority of bestselling authors and editors return to the same hooks time and again to routinely sell obscene amounts of books. On the recommendation of Clayton Makepeace, a celebrity in the web’s direct response copywriting world, I decided to visit a bookstore and peruse the titles on their shelves and take note of what titles grabbed me. As Makepeace explains: “Just step through the front doors and take a deep breath: Can’t you just SMELL the money? “This year, we Americans will spend…

• Is Sarah Lacy Making Sponsored Posts on TechCrunch?

  Michael Gray

  5 Feb 2010 | 9:16 am

  Post Updated See End of Post If you read TechCrunch, you may have noticed a post this weekend about Blueprint Cleanse, a health product designed to cleanse your body. On the surface, the piece seemed to be a  “California” lifestyle piece; however, after doing a bit of research, it turns out there’s a lot more intrigue, questionable journalistic ethics, and deception involved here. This post is a bit long, but I promise if you stick all the way through till the end, I’m going to prove that Sarah Lacy lied about having paid for the cleanse product she blogged about…

• TextBroker.com Copywriting Service Review

  Michael Gray

  5 Feb 2010 | 8:00 am

  Like most people who work in the marketing space, I’ve been hearing more and more about “demand media” and “content farms” in recent months and how they are either the death of quality writers or the greatest thing since sliced bread. Rather than sit on the sidelines, I thought I’d give it a test drive before forming an opinion. First things first, this is NOT A SPONSORED POST OR REVIEW. I paid for this service with my own money. They didn’t know who I was or that I was writing a review when I placed my two orders. There is no incentive (past,…

• 
  SearchEngineWorld

• Google Reports Spam Levels Rose 25 Percent In 2008

  Google has reported a 156 percent increase in the amount of unwanted e-mail spam targeting users of its Postini enterprise system between November 2008 and data from earlier this month, a rapid increase from the 25 percent annual 2008 rise the Internet giant announced Monday.

• Yahoo Earnings Report Reveals $303 Million Loss And Weak Outlook

  At the close of the market Tuesday Yahoo released its first quarterly earnings results under recently hired chief executive Carol Bartz, with fourth quarter results showing revenues down 1 percent to $1.80 billion from the same quarter one year earlier.

• Google Launches Measurement Lab Internet Traffic Analysis Effort

  Google has launched an effort called Measurement Lab that is aimed at making it easier to measure how ISPs manipulate subscriber Internet connections, Google chief evangelist Vint Cerf, co-inventor of the TCP/IP protocol that underlies the Internet, announced Wednesday.

• AOL Laying Off 700 Employees Citing Weak Online Advertising Market

  Time Warner Inc. will cut 10 percent of its workforce, or as many as 700 jobs, from its Internet services group AOL, in order to help curtail losses brought about by a weakened online advertising market, AOL chief executive Randy Falco wrote in an internal memo Wednesday.

• Microsoft Woos Users Of Rival Browser Firefox With Live Search Plug-in

  Microsoft, the maker of the popular Web browser Internet Explorer, has released a free tool for users of Mozilla Corp.'s open source rival browser Firefox that provides search engine suggestions for Live Search, the Redmond, Washington-based software maker's search service.

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  SEO ROI

• Update To The Popular Internal Link Building

  Gabriel Goldenberg

  8 Feb 2010 | 4:30 am

  My friend Marios Alexandrou, an advanced SEO who loves to test ranking factors, worked with my programmer to update the popular Wordpress plugin I had built, Internal Link Building. For those who don’t know, Internal Link Building automates your internal linking, so you can rank like Wikipedia without being Wikipedia. Ever notice how Wikipedia always links keywords in its articles to the relevant Wikipedia pages? This plugin does that for you. What’s popular? - 9000 downloads – without being in the Wordpress codex! - Worldwide attention with coverage in: the US, Canada,…

• How Facebook Built A Competitive Advantage While Blocking Google

  Gabriel Goldenberg

  1 Feb 2010 | 4:04 am

  Yesterday, I described what I saw as a trend towards content communities becoming commodified. We ended on the question – how do you build a competitive advantage in such a case? One idea that comes to mind courtesy of both Inc magazine’s article on Yelp, and from Kyle Lacy is to organize offline meetups. Make your community more than virtual – get your users to meet offline.

• Is The Trend Towards Content-Communities Commodifying Them?

  Gabriel Goldenberg

  31 Jan 2010 | 4:33 am

  Ads are increasingly being bought to promote content, rather than to create brand awareness or sell directly. What’s interesting to me about this is that it’s a trend growing in parallel with a trend amongst large, SEO-driven sites towards building blog-focused communities. These content community sites typically follow this outline, with some variants: Generic brand name geared towards the industry as a whole, which leaves room for subsequent growth. Eg Health World instead of Weightlifting World (hattip stuntdubl) Editorial content of varying depths but frequently at a high…

• 6 Steps To More Engaging Copy That Sells

  Gabriel Goldenberg

  27 Jan 2010 | 5:44 am

  Good copywriting does more than just explain the details of a website’s products or services. It needs to speak to a person on an emotional level, giving them hope while getting the point across fast. It also needs to compel a person to take action. The biggest weakness of the average website today is its copywriting. Getting an awesome design is the easy part of having an online presence; saying your piece – intelligently – is much more challenging. Yet that’s what makes sales This post looks at three internet marketing websites with exceptionally engaging copy. They…

• 5 Surprising Sources of Competitive Intelligence

  Gabriel Goldenberg

  19 Jan 2010 | 4:32 am

  Competitive intelligence provides entertainment, an inside-track on industry trend-spotting, and the potential to develop tangential business opportunities before others, or at least catch up quickly. I gluttonously consume information, and thought I’d share some parts of my diet with other competitive intelligence collectors with hearty appetites. 1) Affiliate networks. Ever wonder what a competitor’s margins are like? What countries they focus on? What KPIs they use? What verticals they’re in? Get the answers to all these questions and many others by joining multiple…

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  Sphinn: New Topics

• Lasik in Jacksonville

  9 Feb 2010 | 10:35 am

  LASIK eye surgery involves the use of the very precise (cuts 1/4th of a micron at every pulse) Excimer Laser which re-shapes the cornea (clear front window) of the eye according to the glasses prescription of the patient. Dr. Gulani has invented Lasik surgical instruments, published Lasik protocols and teaches Lasik complication management to eye surgeons all over the world. He has recently introduced a new super-specialty in Lasik called Laser Corneoplastique™ by which many of the Lasik complications can be corrected back to excellent vision.

• DMV Practice Test

  9 Feb 2010 | 10:12 am

  DMV Practice test (http://www.dmv-practice-test.com) is the best way to pass your DMV exam the very first time. Our DMV permit exam entirely online and we are offering two practice permit test packages, one of the permit test package consist 50 questions and another consist 100 questions.

• Ardour.tv - Ein Bookmarking Portal

  9 Feb 2010 | 10:06 am

  a international  social bookmark portal were everyone can save bookmarks

• 15 Dependable Off-Page Strategies to get BackLinks

  9 Feb 2010 | 9:57 am

  With the intention to survive in the competitive on-line Industry, it is essential to follow effective on-line marketing strategies that can help us to avail maximum benefits in terms of quality back links which will ultimately help us in getting high search engine rankings & traffic.

• 8 Ways Google Can Become a Social Hub Overnight | Search Engine Journal

  9 Feb 2010 | 9:57 am

  If you can’t tell from my recent posts, I think Google is quite revolutionary. With the implementation of Gtalk with video chat capabilities, Google Wave with the ability to have real-time collaboration, Google Docs & Calendar making document and schedule sharing between colleagues or friends and simply the ability to social share in search results, Google truly has made their website somewhat of a single source for all things social. With the expected announcement of Google integrating streaming updates into Gmail, I thought I would throw together a list of how Google could utilize…

• 
  adCenter Blog

• Speed Up Spring with PPC: UK Insights for Finance, Travel, Entertainment, Motoring and Retail

  Simone Schuurer MSFT

  9 Feb 2010 | 8:00 am

  According to Cliff Arnalls, a part-time tutor at Cardiff University, the 24th of January was the most depressing day of the year. He even came up with a formula forecasting this day of misery which included elements like 'foul weather', 'debt', 'lack of money' and 'days since Christmas'. While it may have been a dark and dreary day for some, for me it was well and truly spring. Like many in marketing-related roles, my job requires me to always think a few months ahead.  Instead of researching cures for depression, I was optimising some…

• Optimizing Your Microsoft adCenter Campaigns for Improved Health Results on Bing

  Kyle Getz - MSFT

  8 Feb 2010 | 8:00 am

  Bing recently announced an improvement to certain health queries, meaning users are seeing updated organic listings for searches on topics like health conditions (try obesity or dry skin), medicines (try ibuprofen), and diseases (try diabetes). For health advertisers, now it's even more important to focus on keywords in the top of the search funnel. Unlike brand queries, people searching on general health terms are in research mode. With these new results pages, users could be spending more time on Bing searching, refining, and reading, which means more opportunities for them to interact…

• SES London 2010 – Microsoft Speaker Line Up

  Mel Carson - MSFT

  7 Feb 2010 | 9:39 am

  With just over a week to go till Search Engine Strategies in London, our team have been putting their finishing touches to their presentations. Peter’s session on Bing on the 1st day is really one that’s not to be missed. From the conference website:...(read more)

• From the Bing Blog: Enhanced Cooperation with Facebook on Search

  Carolyn Miller - MSFT

  5 Feb 2010 | 9:18 am

  The Bing Blog has the latest on Facebook and Microsoft . From their post: Facebook has been a close and valued partner of Microsoft for a number of years. We have worked together on several fronts all designed to create great experiences and services...(read more)

• Contacting Microsoft adCenter Support: Email, Phone, Forums and Help Files

  Tina Kelleher - MSFT

  4 Feb 2010 | 8:52 am

  Questions about how to get in touch with adCenter support are among those most frequently asked by our advertisers. You can access support through scrolling to the bottom of the page on both the adCenter site… … and here on the Microsoft...(read more)

• 
  Get Elastic Ecommerce Blog

• 15% Off Olympic Gear for Get Elastic Readers

  Linda Bustos

  8 Feb 2010 | 4:11 pm

  As a thank you to our valued Get Elastic readers, we’re offering you our Friends and Family discount code for the Vancouver 2010 Olympic Store. The code is good for 15% off any purchase, no minimum! (Excluding Red Mittens, Petro Canada glasses and video games. Ends February 14th.) For our US readers, use the code EPFRIENDS2010US at the US Olympic Store. The rest of the world, use EPFRIENDS2010 at the Olympic Store. Just to clarify, that is the year 2010, not the letter “O” in the code. You may also like these similar posts:QRious About QR Codes? Turn Customer Reviews Into…

• Do Affiliates Make Good Conversion Consultants?

  Linda Bustos

  8 Feb 2010 | 3:05 am

  I recently caught the replay of a web clinic presented by Marketing Experiments titled Affiliate Marketing: Tests and tactics that increased clicks and leads by 165%. The presentation is full of great tips for both retailers and affiliates and I encourage you to watch the whole thing, but there was one point that stood out as a really novel idea: “Solicit advice from your affiliates, many are seasoned online marketers who can offer you valuable insight on what does and does not work.” Improving your landing page is essential when you have an affiliate program. Not only does it…

• A/B Test Case Study: Homepage

  Janis Lanka

  5 Feb 2010 | 3:03 am

  This post is contributed by Janis Lanka (@janislanka, who manages front-end development for Elastic Path Software. This post is a continuation of a series of posts related to conversion optimization for the Official Vancouver 2010 Olympic Store. Following checkout process and product details page optimization, in collaboration with Wider Funnel, we looked at the store’s homepage. Following list of hypotheses were made: Too many banner spaces create high clutter Secondary (left side) navigation doesn’t stand out and is difficult to navigate Product photos are too small with no…

• 9 Quick Tips for Catalog Quick Order

  Linda Bustos

  3 Feb 2010 | 3:02 am

  1. Show visually where to find item numbers. 2. Provide instructions, but keep them short. 3. Allow customer to add extra input fields, or give instructions on how to add more items than your default form provides. 4. Allow customer to input quantity. 5. Watch your error handling. Make it clear when the item no longer exists and provide a search tool or customer service number. Eddie Bauer (above) does this well. 1-800-Flowers unfortunately kicks you out of Catalog Quick Order to the home page if you make a mistake or the product no longer exists. 6. Allow customer to request a catalog. 7. If…

• Bloggers Digest: January 2010

  Linda Bustos

  1 Feb 2010 | 3:04 am

  No shortage of amazing blog posts to link to this month, was tough to narrow it down. Here’s a list of my favorite ecommerce related posts in January. Enjoy. Justin Palmer kicks off our list with 5 Anti-Resolutions for Marketing Success in 2010. All the things you shouldn’t rely on this year. While we’re talking about things to avoid, Kevin Hillstrom has 5 things to avoid in your annual sales forecast. Ever wonder if those “Tweet this” links in emails get used? According to Silverpop research, sadly, the answer is no. Essential reading for anyone involved in…

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  David Snyder's Snydey Sense

• Reality Punched Me Square in the Jaw

  Dave

  3 Feb 2010 | 11:07 pm

  Lately I have grown exhausted. Search & Social has grown to be a pretty important player in the search marketing space, although we normally remain pretty quiet about it. Our second venture, Second Step Search, hasn’t even been officially launched into Beta and is already cash flow positive for the entire year of 2010; no small feat for a software based endeavor. And all of this has led to my energy consistently draining. I stay up at night thinking about things like profit margins, growth projections, and how to stay ahead of the insane learning curve that the internet poses to…

• A Lesson in Conversion from Disney World

  Dave

  26 Jan 2010 | 7:36 pm

  My family and I spent part of the last week in Disney World’s Magic Kingdom and Epcot. As we made our way through each ride at the theme parks I began to realize a pattern: Photo by Express Monorail 1) Lines are setup to build up anticipation for the ride itself 2) The rides themselves are awesome, but only last mere moments, in most cases a fraction of what is spent waiting in line. 3) After every ride you are let off into a shop with themed items based around what you just experienced. The kids then go ape shit over stuffed dolls going for $50 a pop. I began to see a pattern that can…

• Marketing Tools: Why Most of Them are Hot Garbage

  Dave

  12 Jan 2010 | 6:11 pm

  As an Internet Marketer I use a ton of tools on a daily basis, and our staff uses even more. It is part of the game, and weeding through the crap can take a ton of time. What takes even longer is training a staffer how to properly use the tool. This is the disconnect that happens with tools related to Internet Marketing. People think if they buy a great tool, automatically it is going to create a change in the way they approach and succeed on the Internet. That’s a bunch of hot garbage. Photo by Jchetan A hammer, in and of itself, is simply a mixture of wood and steel. However, in the…

• Tools for Entrepreneurs: My Top 7

  Dave

  11 Jan 2010 | 8:48 pm

  2009 was a big year for me, and that meant having to streamline my work, and figure out ways to be more productive with my time. Rolling into 2010 I have 7 key tools that I use on a daily basis that make my business life tick. Evernote Photo by Patrick Haney From Evernote.com Our goal at Evernote is to give everyone the ability to easily capture any moment, idea, inspiration, or experience whenever they want using whichever device or platform they find most convenient, and then to make all of that information easy to find. And we’ve done just that. From creating text and ink notes, to…

• Social Media Expert Checklist

  Dave

  10 Jan 2010 | 6:48 am

  Moving into 2010 the growth of “Social Media Experts” is certain to continue its spike. So I thought being the nice guy I am I would give people hoping to jump on the bandwagon a quick set of guidelines to follow in order to make the quick transition into social media superstar. Now take note that this will not make you a legit social media marketer the likes of Neil Patel, Chris Winfield, Brent Csutoras, Jordan Kasteler, or Matt Inman. Nope.  This is purely the road you will need to take to get out of your Burger King job and into a growth industry. If you were able to check of…

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  Compete Blog

• Truth in Engineering… and Marketing

  Roberto Iturralde

  9 Feb 2010 | 6:00 am

  The financial crash of 2008 hit few industries harder than automotive.  We saw timeless US automotive manufacturers file for bankruptcy while others experienced record sales declines.  Despite this, some brands, like Audi, were able to weather the storm better than others.  How?  In part, thanks to successful marketing.  I first started paying attention to the [...]

• Doppelganger Week Turns To Urban Dictionary

  Chris Bulger

  8 Feb 2010 | 9:00 am

  Last week was an interesting one for trends on Facebook.  The week started off with celebrity doppelganger, where everyone changed their profile picture to their supposed celebrity look alike.  As the week wrapped up, another trend started where the Facebook masses used urbandictionary.com to search for their first name.  They then pasted whatever definition was [...]

• The Role of Search in the Online Deposits Market

  Mike Perlman

  5 Feb 2010 | 8:46 am

  Compete recently held a webinar in which we analyzed the role that search plays in consumers’ online research for deposit products (savings, checking, CDs, etc.).  The study revealed some interesting findings about just how prevalent search is within the consumer buying cycle.  Some of the key findings from this webinar include: Overall [...]

• Conan vs. Leno: Coco Must Go

  Shane Dark

  4 Feb 2010 | 9:00 am

  I had mixed emotions when I tuned into Conan O’Brien’s last episode as the host of NBC’s Tonight Show a couple of Fridays ago.  However, my emotions quickly became “joyous and inspirational” as I listened to Conan, also known to his fans as Coco.  Conan mentioned how he was finally allowed to say anything he [...]

• Oscar Mayer Brings Good Mood

  Jessica Ong

  3 Feb 2010 | 8:00 am

  With the unemployment rate at 10%, the stock market 30% below its peak from the fall of 2007 and companies continuing to announce layoffs, it can be hard to remain optimistic these days.  However, Oscar Mayer is trying to change that by bringing some cheer with its Good Mood Mission campaign, which is a charity [...]

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  Small Business Search Marketing

• SEO & Social Media Workshop – Next Week in Tri-Cities

  Matt McGee

  8 Feb 2010 | 3:53 pm

  If you’re in the Tri-Cities area, Spokane, Seattle, or even Portland, I hope you’re making plans to come out to Learn About Web next week in Kennewick. It’s happening on February 18th, and you can use code LAW0208 to register for only $89 through Friday. I’ll be giving a presentation on my SEO Success Pyramid and then doing a session on SEO and Local Search later in the day. Craig Sutton and Doug Waltman are speaking, too, on topics such as User-Friendly Web Design, Blogging, and Social Media. Oh, and all registrants will get a free copy of my How to SEO Your Site in…

• How to Choose the Right Category in Google’s Local Listings

  Matt McGee

  8 Feb 2010 | 12:05 pm

  One of the most important things a small business can do with its listing in the Google Local Business Center is choose the right category(ies). In fact, “Associating LBL w/Proper Categories” scored very highly in last year’s Local Search Ranking Factors survey (see image at right). Mike Blumenthal, aka Professor Maps, has just released a tool that he previewed last week at GetListed Local University in Spokane. It’s a searchable database of categories in Google’s Local Business Center. If you’re not sure how to choose the right category for your business,…

• Looking back at GetListed Local University Spokane

  Matt McGee

  7 Feb 2010 | 8:44 am

  “Fantastic.” “Really great.” “Excellent.” “Very helpful.” Those are the short versions of the feedback I received from speaking with four attendees after last week’s GetListed.org Local University Spokane seminars. And I feel the same way. It was an excellent day of local search marketing education, and the fact that this was a first-time event is almost mind-boggling. It just went so well. And to get reps from both Google and Bing to show up? Even better. What stands out for me more than anything was the quality of the discussion and…

• Google Place Pages: Who Owns Them?

  Matt McGee

  5 Feb 2010 | 4:01 pm

  Small business owners: Just when you thought it was safe to send prospects and customers to your Google place page, think again. Google has added a new content section to place pages — recommendations of other nearby businesses. And as I point out on Search Engine Land, those recommendations often include your competition. In that piece, I suggest this idea: If the small business has claimed its local business listing, then Google should turn off the nearby recommendations. Reward local businesses that claim their listing, don’t punish them. The bigger question here is, who owns…

• Welcome GetListed Local University – Spokane Attendees

  Matt McGee

  4 Feb 2010 | 9:00 am

  If you’re reading this while at the GetListed Local University seminar, a big welcome to you. Thanks for visiting SmallBusinessSEM.com. In my presentation, I mention a couple dozen web sites, articles, and other links that you may not have had time to jot down while I was speaking. If that’s the case, here are all the references I made in chronological order: Trust SEO Success Pyramid Stats Nielsen: Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year Blogs Jeremiah Owyang: Web Strategy: How To Evolve Your Irrelevant Corporate Website HubSpot:…

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  Hitwise Intelligence - Analyst Weblogs

• Top websites in France

  Robin Goad

  9 Feb 2010 | 2:07 am

  Bonjour! It’s a very exciting day at Experian Hitwise towers today because we have announced the launch of Hitwise France! The Hitwise France service will provide clients with data on website industry and category rankings, Clickstream traffic activity, search behaviour and keyword research. Clients also will have access to additional tools to create custom categories, search term portfolios and customized dashboards. In order to whet your appetite for all of this exciting Gallic data, we present the first of many insights into French Internet usage… Google.fr is the most visited website…

• 5 Minutes of Facebook Celebrity

  Heather Dougherty

  4 Feb 2010 | 4:00 pm

  Notice anything different about your friends on Facebook? Suddenly they all look a bit more like celebrities! The latest trend to hit Facebook has been to replace your profile picture with one of your celebrity doppelganger. Last week, the top 2 search terms including the word ‘celebrity’ were ‘what celebrity do I look like’ and ‘celebrity look alike’. Also in the top 10 search term variations were queries for celebrity lookalike generators. The top website last week to benefit from the celebrity profile picture trend was MyHeritage who received 35% of the clicks from searches for…

• Facebook Largest News Reader?

  Heather Hopkins

  3 Feb 2010 | 3:06 pm

  Marshall Kirkpatrick at Read Write Web had an interesting piece suggesting that Facebook could become the world's leading news reader. A recent Facebook company blog entry encouraged members to set up a news feed on Facebook. Kirkpatrick contends that with a few tweeks, Facebook could become a major distribution force for news content. The last time I wrote about feed readers, Google Reader was just about to overtake Bloglines. That was in May 2008 - things have changed. Google Reader's growth continued (with some setbacks) until November 2009. Since then, visits have been dropping off. As…

• UK Internet Map (as featured on the BBC’s Virtual Revolution)

  Robin Goad

  2 Feb 2010 | 1:25 am

  If you managed to catch the first episode of the BBC’s excellent Internet documentary, Virtual Revolution, on Saturday night you may have noticed occasional flashes of “Source: Experian Hitwise” at the bottom of your screen. In amongst interviews with such luminaries as Tim Berners Lee, Jimmy Wales and Bill Gates, the Beeb built a couple of funky graphics using our data. The first, at the start of the show, was an Internet map of the UK drawing on our postal data to highlight the top towns for activities such as social networking, blogging and online dating. The second, towards the end…

• iPad – which Aussie telco has the best audience fit with Apple?

  Sandra Hanchard

  1 Feb 2010 | 5:21 pm

  Last week Alan and Robin wrote about the hype leading up to the announcement of the Apple iPad. In Australia, major telcos are well aware of consumers' interest in the iPad, and are keen to replicate the success of the release of the iPhone in 2008. When the iPhone was launched in Australia, I noted how the initial interest in apps for the iPhone quickly transferred to the local carriers and their pricing plans. A key tactic for telcos seeking to benefit from the Australian iPad launch will be to tap into Apple’s audience base. To understand which player is currently best placed to do this,…

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  ReveNews

• Who Dat? Not Pepsi

  Barry Silverstein

  8 Feb 2010 | 9:46 am

  Maybe you were one of the 100 million who watched the underdog New Orleans Saints win the Super Bowl, but here’s something you didn’t see: an ad from Pepsi, noticeably absent among Super Bowl advertisers for the first time in 23 years. Ironically, unlike Google, the soft drink giant decided to bow out of the big game and put $20 million into digital media instead, relying on its own website and Facebook to tout its brand. Go to Pepsi.com and you’ll see just how digitally sophisticated Pepsi has become. Don’t underestimate the importance of Pepsi’s promotional strategy. It is…

• Why Google’s Super Bowl Ad Mattered

  Mike Koehler

  8 Feb 2010 | 7:22 am

  We all know that Google makes a lot of money from ads, but it’s not very often that Google spends a lot of money on ads. The Web powerhouse has been chugging along for years on market dominance and word-of-mouth, but that changed on Sunday night. During the third quarter of the Super Bowl, Google dove into the world’s biggest ad showcase. While the ad has had its critics (BNet rips it here), some sites ranked it as one of the best ads of the night (like Entertainment Weekly). But whether or not you liked the aesthetics, approach or politics of Google’s ad, the bottom line was that the…

• Taking an Active Role in Social Media for Your Business

  David Lewis

  6 Feb 2010 | 1:53 pm

  Jeff Molander wrote a post on his blog about social media. I decided to write a response at ReveNews instead of my own blog because, frankly, it is more provocative here. Plus, this is the community that introduced us. And that is the point Jeff misses about social media: it’s about the community. Mary, Mary, quite contrary In his post Jeff wrote about Mary, a woman who chose not to hire Jeff or attend one of his speaking engagements. Jeff humbly accepted that Mary was right to reject Jeff based on her logic. Mary thought that Jeff did not tweet enough and, therefore, could not provide…

• The Way I See It: State of Affiliate Marketing Part 2

  Matt McWilliams

  5 Feb 2010 | 9:12 pm

  My fellow affiliate marketers, welcome to Part 2 of the State of Affiliate Marketing Union.  I shared some of the wonderful things that affiliate marketing has going for it, including phenomenal growth despite the recession, in my post earlier this week. I feel the state of the affiliate marketing union is strong, but faces many challenges in the coming year. And now the bad news. Surely, you knew it was coming. There are no silver lining comes without a cloud after all. First there is taxes then there is everything else… Our Biggest Challenge All kidding aside, there are serious…

• ShopAtHome Stabs Fellow Colorado Affiliates in the Back

  Angel Djambazov

  4 Feb 2010 | 9:11 pm

  Affiliate marketing indeed is a cutthroat industry, but never in my opinion have I seen such a display of cold and calculated ruthlessness. Under the guise of working towards stopping Colorado’s version of the so-called Amazon Tax, and in front of industry counterparts and members of the Performance Marketing Association (PMA) gathered to testify against the Senate version of HB 1193, ShopAtHome took the opportunity to flex its muscles. Earlier Rebecca Madigan, Executive Director of the PMA, had emphasized how crucial it was for affiliates to present a cohesive front so that the negative…

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  Understanding Google Maps & Local Search

• Google Map’s Carter Maslan Answers Questions on the New Nearby Places You Might Like

  Mike

  9 Feb 2010 | 6:02 am

  Google Maps recently introduced a new feature on the Places Pages called Nearby Places You Might Like. It was rolled out early last Friday and while it generally adds value to the Places Page, there were a number criticisms of the results particularly as it relates to SMBs. The feature was announced on the Lat Long blog later that day noting that the results were still in testing and flux. The feature continued to receive “mixed reviews” particularly as it relates to showing direct competitors in the retail space. Carter Maslan, VP of Product Development at Google Maps, reached…

• Searchable Google LBC Category Preview Tool Beta Test

  Mike

  8 Feb 2010 | 11:01 am

  We have put on line a simple, searchable interface to the Google Local Business Center (LBC) categories and synonym lists. The idea is to to assist in early planning and judicious picking of the most appropriate categories for your LBC listing. At this point, the categories included are for the US LBC only. Late last year I published the Google LBC Category list as an HTML page of all the categories but I wanted to make the list more manageable so I have placed it in a database with a simple search interface. Google LBC Category Preview Tool Your feedback and suggestions would be welcomed!

• Google Places Adds Nearby Places You Might (not) Like

  Mike

  5 Feb 2010 | 7:51 am

  Will Scott of Search Influence has pointed out a new “feature” on a business’s Places Page that is sure to infuriate more than one SMB. Right below the review section of the Places Page, Google has added a new section titled (with no little irony): Nearby Places You Might Like. This screen shot of the Places Page for a jeweler in Buffalo, Barbar Oliver & Co. Jewelry: Since it was introduced, Google has promoted their Places Page as an alternative landing page for a business and it was highlighted as such during their Local Listing Ad test last year. There isn’t an…

• Google Map Enhanced Listing Billing Tab Visible in ALL LBCs?

  Mike

  2 Feb 2010 | 1:34 pm

  Becky of OnlineTrafficDivas.com has pointed out what appears to be a mistake but could be inidicitive of a wider rollout of the Enhanced Listing test. The billing tab for the Enhanced Listing test is visible in every Local Business Center account. Go to your list of coupons and select the “link” link: Select the billing tab: You will be presented with this billing page: Becky has put together this

• Google’s Jazz Interface Returns to the 7-Pack

  Mike

  2 Feb 2010 | 9:58 am

  Google’s upcoming Jazz interface, which was showing a 5 pack on local searches since it was introduced on a test basis last year is now showing the 7-Pack (Hat tip to PureSheer). Here is the current view: Here is the view from early January:

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  Convert Offline

• Adwords Click To Call Trouble – Address shows in ads, but phone number is missing.

  Local Search Hound

  4 Feb 2010 | 6:45 am

  Last week Google formally launched its Click-to-Call functionality in Adwords. Greg Sterling spoke with Paul Feng, Google’s Group Product Manager for Mobile Ads, about this new feature. Feng said that some advertisers in Google’s Click-to-Call tests saw improvement in CTR’s up to 30%, compared to ads on the PC. Sterling goes on to hypothesis that the local number provides additional credibility, making the user more inclined to click or call. I share Sterling’s theory about the power of a local number in CTR. We’ve been including local numbers in service business ads…

• Grab A Top Spot In Google Using Superpages PPC – A Guide

  Local Search Hound

  28 Jan 2010 | 7:56 am

  With Superpages ranking highly in Google for a ton of local search queries you may want to figure out how to get your listing to the #1 spot so when folks click-thru from these top rankings you become the number 1 choice. This is just a little twist on barnacle seo using SuperPages PPC to get high quality traffic to your website. Search Results Page For What Is Sure To Be A Very Popular Query Begin by doing a search on Superpages.com for your type of business, get a feel for it. Think about what a consumer would type in when looking for a business like yours. Is your competition there? If not…

• 70% Increase In Conversion And A Lesson In Human Nature

  Local Search Hound

  23 Dec 2009 | 5:29 am

  Although every website defines conversion a little differently, we all need visitors to take some desired action. We need them to advance one step at a time until hopefully they become a customer. Because ours is a service business we need a phone call. And because the particular site I’ll refer to in this post is a national franchise that repairs and installs garage doors, we need our visitors to find the local franchise in order to make a phone call. So, the desired action is simply to enter a zip code into the zip code box. Which was happening at a rate of about 8%. So we did a…

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  Local SEO Guide

• With Google’s Nearby Places, Reviews Are More Important Than Ever

  Andrew Shotland

  8 Feb 2010 | 8:15 am

  Last week Google launched a controversial new feature on local Place Pages - a list of nearby businesses that promotes local competitors on a business’ Place Page, even if that business has claimed their GLBC profile.  With this move Google has perhaps decided that the Yellow Pages industry is totally off their rockers - many YP sites show competitive listings on a business’ profile page only until the business becomes an advertiser. As Matt McGee suggests, it would be a good move by Google to remove the Nearby Places list for businesses that have claimed their profile else Place…

• Google Local Business Center & Agency Accounts?

  Andrew Shotland

  5 Feb 2010 | 11:56 am

  In my recent interview on SEOBook I mused that Google might create ways for agencies to get access to a business’ GLBC profile.  Matt McGee spoke with a GLBC rep today and got the following responses: “agency access to LBC is unlikely” & “they may give biz owner a way to share account with one person” Not perfect but sounds like a step in the right direction.

• Local SEO Guide on SEOBook

  Andrew Shotland

  4 Feb 2010 | 4:53 pm

  VanillaCoke, one of my fave readers, has done the honor of putting up an interview with yours truly on my fave SEO Blog, SEOBook.

• Phylacteries: If We SPAM Google, The Terrorists Win

  Andrew Shotland

  22 Jan 2010 | 10:59 am

  I mean come on: It’s all about relevance right?

• 2010 SEMMYS Nominees Are Out

  Andrew Shotland

  13 Jan 2010 | 1:37 pm

  Matt McGee has put together a great list of the top online marketing posts from 2009.  There are a lot of great articles to dig into and I am psyched to see a few LSG posts from last year made the cut: How To Get Your Site Indexed Quickly In Google & Other Search Engines (I Hope) (in the SEO Category) IYP SEO Rankings Report 2009 (in the Local Search Category) Yellow Pages vs. Social Media: A Rebuttal to the Lazy, Lying Mainstream Media (in the Rants Category) Hint to judges, I am pulling for the Rant. I will be judging the Search Tech category along with the inestimable Todd Malicoat. …

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  Stephen Espinosa

• Yelp Pushing 30 Million. What’s next?

  Steve Espinosa

  7 Feb 2010 | 4:47 pm

  Yelp announced that they hit over 29 Million Uniques per month in January and don’t have any plans to stop growing with their new $25 Million round. The company turned down an offer to be bought by Google not long ago, which will probably crank up M&A activity in the industry this year. On top of all this they have passed 9 Million Reviews on the site, which is the most any local search site has. So the big question is, who can compete with Yelp? Everyone. If there is weakness with Yelp, and with any major IYP, it is that they are trying to be everything to everyone. They will…

• Google Mobile Click-To-Call Ads Goes Live

  Steve Espinosa

  5 Jan 2010 | 8:48 pm

  Two days ago Google announced that they are launching a new type of ad unit that allows advertisers to add Click-To-Call functionality in their Mobile Ad Units. This opens all kinds of doors for advertisers to take advantage of mobile–specifically, the types of queries that inherently lead to offline transactions quickly (i.e. gas stations, movies, etc.) Due to the fact that these ad types are limited to just mobile, you can imagine nearly all the advertisers interested in this offering would be local advertisers in one way or another. The most intriguing thing about this announcement,…

• The Strategy for Facebook and Local

  Steve Espinosa

  14 Jun 2009 | 4:18 am

  Facebook has had a hard time in attracting advertisers to their site. Mostly because advertisers have not figured out how to monetize or receive as high an ROI as they do when they advertise on Google with AdWords. As it sits right now, Facebook really only offers display advertising without the demographics guessing game so it is not really a surprise that Facebook has not attracted as many local advertisers as they would like. You might be asking “Why the heck would Facebook want to attract local advertisers?” The answer is simple: user experience. Not only do users not want to see ads…

• Twitter Local Strategy

  Steve Espinosa

  18 Apr 2009 | 12:20 am

  This post originally appeared on Silicon Alley Insider. Over the last couple months we have heard many different ideas on how Twitter can successfully monetize their surge in popularity, growing user base, and overall traffic. The ideas range from charging for an account, charging for premium accounts, simply adding AdSense, and the list goes on. What we haven’t heard is how Twitter could add local search into their business model, monetize it successfully, and create more user generated content. When you think about it almost everything that is on Twitter is inherently local. The simple…

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  SEO Igloo Blog

• Want to text? Ask a kid!

  admin

  26 Jan 2010 | 2:54 pm

  Last night, I called my niece up to wish her good luck on her auditions for the school musical. A sophomore in high school, she’s a bright and talented young person, and she has that gift that children do of explaining things as simply as possible. When I asked her how it is that she [...]

• Voting Now Open For SEMMY Finalists!

  admin

  25 Jan 2010 | 1:11 pm

  How exciting to wake up today to discover that one of my articles has been nominated as a SEMMY finalist! Voting is now open, and I predict all voters will have a tough time choosing just one of the six fine pieces that have made it into the finals. Please let me congratulate each of [...]

• Taking Photos With The Nexus One

  admin

  23 Jan 2010 | 2:34 pm

  You may have heard, we’ve been having some pretty crazy weather here in Northern California. Yesterday afternoon, there was a break in the near-ceaseless sturm und drang , and so we seized the moment and took a little drive. We were rewarded with the above rainbow. We surely live in a beautiful place! Taking photos with [...]

• Using Google Maps On The Nexus One

  admin

  22 Jan 2010 | 1:44 pm

  Mike Blumenthal just received his complimentary Nexus One for being a top contributor to the Google Maps Help Forum, and I’m sure you’ll agree with me that this is well-deserved! I’m also pretty sure that, now that Mike has this smart phone, we’ll all be getting to read some great future articles about Mobile/Local and [...]

• Open Letter To Google Regarding New YouTube Popup Ads

  admin

  21 Jan 2010 | 3:55 pm

  With Much Respect To The Folks At Google, The 2010 Olympics are coming, and to get into the spirit of things, my family has been watching great footage from past Olympics and other sports events on your marvelous website, YouTube.com. Every four years, everyone from my littlest niece to the honored patriarchs and matriarchs of our [...]

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  The Friday Traffic Report

• Exploring the Deep Web

  Jack Humphrey

  5 Feb 2010 | 1:08 pm

  We had a Deep Web specialist on the show today.  Bill Wardell talked about the “Deep Web” and how it offers a virtually untapped bounty of information and services most people don’t know exist. What is the Deep Web? It’s basically the 90% of the web the the big 2 search engines haven’t spidered or accessed. Google only [...]Exploring the Deep Web is a post from: Blogging tips for bloggers who want more than a following! Does your blog get traffic? Make Money? Want it to? Click Here!

• Google Knows Your Social Circle

  Jack Humphrey

  29 Jan 2010 | 11:51 am

  Image via CrunchBase On today’s Friday Traffic Report podcast we talk about a new discovery in Google search results – and it’s pretty darned cool!  You can now take a look at your entire social circle according to what Google knows about your connections all over the web. Also Jim shares some interesting stats on several big [...]Google Knows Your Social Circle is a post from: Blogging tips for bloggers who want more than a following! Does your blog get traffic? Make Money? Want it to? Click Here!

• Friday Traffic Report Weekly Wrap

  Jack Humphrey

  22 Jan 2010 | 1:16 pm

  Cool stuff I Found This Week… Social Media iCurrent – Thanks to Anissa for sending me this link.  Another magazine style news aggregator that builds content based on keywords you input rather than feeds you may or may not know about.  Goes well with TwitterTim.es. Digg is finally opening up and getting a much-needed overhaul.  Great insight on [...]Friday Traffic Report Weekly Wrap is a post from: Blogging tips for bloggers who want more than a following! Does your blog get traffic? Make Money? Want it to? Click Here!

• Amazing Marketing Resources Shared On The Show Today!

  Jack Humphrey

  15 Jan 2010 | 12:41 pm

  This week’s Friday Traffic Report Radio Show was a DOOZY!  I’m so excited about what Jim shared on this show. If you are a niche blogger, this show is for you. If you are a local blogger, this show is for you. If you want to learn about a monetization tactic that will put you head and shoulders [...]Amazing Marketing Resources Shared On The Show Today! is a post from: Blogging tips for bloggers who want more than a following! Does your blog get traffic? Make Money? Want it to? Click Here!

• Haiti – How to Help

  Jack Humphrey

  13 Jan 2010 | 9:29 pm

  There’s no reason to get into the details on what’s happening in Haiti.  The news channels are pretty much dedicated 100% to coverage of the disaster in Haiti.  Disaster doesn’t even seem like the appropriate word in this case. I’ve been following Twitter’s #Haiti and #Help Haiti streams and have been inspired by the amount of [...]Haiti – How to Help is a post from: Blogging tips for bloggers who want more than a following! Does your blog get traffic? Make Money? Want it to? Click Here!

• 
  SEO Diva

• How to Get 50% Off BOTW Local Listings

  Seo Diva

  2 Feb 2010 | 11:38 am

  Wow, here’s a nice Valentine deal for you! Best of the Web (BOTW) is one of the top directories I encourage my clients to register with, right up there with the Yahoo Directory and Business.com. If you have a local business, it’s a good idea to register in their BOTW Local listings. Best of the Web Local Premium listings are 50% off this month! The deal ends February 28, 2010, so don’t put this one off – get it while you can and, if you’re like me, while you’re thinking about it. BOTW Premium listings usually run $29.95 per month – so you’ll get your listing for the next year…

• Galiwumpus Means Top Google Rankings in Hours not Months

  Seo Diva

  29 Jan 2010 | 12:02 pm

  I just read a great blog article written by a fellow Azima member, Ed from EightTrails, on getting top rankings for keywords that no one ever searches for. It brought to mind the realtor that would crow to me about ranking on Google for terms like “Best short sale real estate agent located in Phoenix Arizona that will give you a discount.” He was never interested in any of the free SEO advice I offered him about ranking for keywords that people actually search for, because he was already ranking #1 on Google. Using Galiwumpus for Top Google Rankings Galiwumpus is a made-up word with no…

• Learn SEO and Get Higher Google Rankings

  Seo Diva

  21 Jan 2010 | 1:44 pm

  Now you have the opportunity learn the secrets experienced SEO professionals use to help sites rank in Google. Search engine optimization is a specialty. Although a lot of people do an “okay” job of it, it takes knowledge , experience, and a little fairy dust to get it just right. Join the SEO Power Team SEO Power Team Guides have been developed to give you step-by-step instructions on how to: Rank in the Google ‘10 Pack’ for competitive keyword phrases Optimize your website for better search results Build hundreds or thousands of inbound links for higher Google rankings The only…

• SEO Title Switch for Better Rankings

  Seo Diva

  20 Jan 2010 | 9:12 am

  While watching a video on how to tie shoelaces (most of us do it the wrong way, resulting in sloppy looking bows that come undone), I realized this could be applied to website optimization. Specifically, a good number of people have the right idea when it comes to (source code) titles, but they set it up backwards, making sloppy work of their SEO and sabotaging their efforts. Let’s say you sell socks and your CMS insists on putting your site name on every page. Make this change… Instead of this: Marathon Sports Shop – Men’s Running Socks (site name – product) Do this: Men’s…

• Free SEO Checklist

  Seo Diva

  18 Jan 2010 | 7:00 am

  Here’s a freebie for you – download your free SEO Power Team website optimization checklist. That’s all for today, just something to help you make sure you’re covering all the bases with your website optimization. ArrayArrayArrayArrayArrayArrayArrayArrayArrayArray © Kay Frenzer - visit SEO Diva for more great content. Related posts:Learn SEO and Get Higher Google Rankings Top 10 Checklist for PPC 3 Free Tools – Web Site Usability / User Experience

• 
  SEO Group Blog

• SEO Strategy: A How-To Guide

  Timothy

  28 Jan 2010 | 2:44 pm

  If you’ve ever been handed a list of 100 keywords and been told, “I want these on Page 1,” you already know the importance of SEO strategy. How on earth are you going to do it? Aside from hiring an SEO company, you’re going to need an organized strategy — and lots of it. 1. Organize your keywords into themes: This is exactly what Google recommends with PPC campaigns, but the same principles of organization hold true. It’s much easier to handle three or four SEO campaigns versus 100 scattered keywords. 2. Sort by search volume: Let’s say you have four…

• Using Editorial Content as Linkbait

  Timothy

  26 Jan 2010 | 9:35 am

  In the SEO world, knowing how to build links is one of the major aspects of a successful SEO company. Even with all the talk about quality over quantity, I still see our clients’ competition pursuing spammy links and directories nobody would ever think of using. Is it helpful for the searcher? Absolutely not, and I have a hunch that eventually — although nobody knows when — Google is really going to crack down on it, or change their algorithms so low-quality link directories no longer factor into the mix. The solution? Focus on the what’s best for all parties —…

• Best Video Review on Windows 7

  Marvin

  21 Oct 2009 | 10:04 pm

  The video review below is the best I’ve seen and from the comments I read, most people agree. I have to admit Windows 7 looks good but I haven’t actually used it yet. In fact I may never use it. About a year ago I became a Mac person. After a month or so of research I decided the Mac Book Pro was for me. But let’s back up for just a minute and see why I switched to a Mac…. About a year previous to my operating system switch I purchased a new PC with Windows Vista. Need I say more? I’d been using Windows for years prior to Vista. I had 95/NT, Windows Professional…

• 9 “Google Approved” Directories - So Start Submitting!

  Marvin

  14 Sep 2009 | 3:38 pm

  If you, your web design company or your SEO company are having a tough time deciding what directories to submit your website to then keep reading. I’m sure you don’t want to waist money and I know you don’t want to get penalized or banned from Google. To begin…yes, buying links are a direct violation of Google’s Webmaster Guidelines and a violation could cause your website to be dropped in the search results. So, I have compiled a list of the top 9 free and paid directories that are Google approved. Before scrolling down to all the directories, play the video of Matt…

• 9 SEO Tips on 9/9/09

  Jacqueline

  9 Sep 2009 | 3:04 pm

  Since today is the “day of 9’s’, or 9/9/09, we are sharing nine SEO tips that go beyond the fundamentals, since if you are reading our blog you probably already know that the same phrases used in the keyword tag should appear in the copy, the importance of having a constant stream of fresh content, and other basic SEO tactics.  1. While this is usually considered SEO 101, we see it time and time again - a site will be beautifully optimized except for the fact that the images either lack alt tags or have something generic.  It is such a simple step but apparently it is easy…

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  Hobo

• Identifying How Competitive Competition For A Keyword / Market Is

  Shaun Anderson (Hobo)

  9 Feb 2010 | 8:31 am

  Unfortunately I was too busy actually doing this stuff at the moment lol to take part in Wordstream’s neat group interview – The Ultimate Guide To Keyword Competition (essentially, determining how competitive a keyword niche is), but it’s neat stuff nevertheless and worth a read and bookmark if you’re drawing plans against a particular keyword vertical. Before targeting a new keyword vertical, it’s imperative to evaluate the difficulty of the market. This is done through competitive keyword analysis. Search marketers estimate how much time and effort it may take…

• Upcoming…

  Shaun Anderson (Hobo)

  4 Feb 2010 | 11:00 pm

  I’m aiming to make the Hobo SEO blog more useful, with better posts, which will mean fewer posts being published. I’m not going to publish an article just because it’s timely, or just to get my traffic stats up. I’m just going to do my own thing, hope it’s useful, and hope it continues to satisfy the @8,000 of you who have subscribed. Upcoming Posts I’ll be publishing the following in the coming week or two… Can You actually Identify On Page/On Site Ranking Factors? How & Where Can I start Link Building To My Ecommerce Site To Improve Positions…

• Stone Roses For Piano by Richard Thomas – Friday Fun

  Shaun Anderson (Hobo)

  4 Feb 2010 | 10:55 pm

  I loved the Stone Roses as my pals know (still listen to them all the time), and I came across these amazing Stone Roses for Piano tracks on Itunes. I’m working with Roddy McKenna, the A&R guy who first discovered the Stone Roses in the late 80s and he told me yesterday: I think this version is great!!! I asked Richard Thomas the artist behind the stone roses for piano how this came about… Richard said: Well i was and still am a massive roses / ian brown fan and i was at spike island in 1990 with my sister (who was also at blackpool and to my lasting regret i didnt go); i have…

• Google Personalised Search Study & How It Affects Ranking

  Shaun Anderson (Hobo)

  19 Jan 2010 | 1:36 pm

  Or should that be Google personaliZed search? Anyway…. David Harry of the SEO Dojo has pulled together an interesting study about Personalised Search (how Google changes rankings based on various metrics included being signed into a Google account) We decided to take a set of queries to build a session (task) in a space that may or may not be familiar to the respondents. The queries we used were; ‘antique lamps’ ‘buy antique lamps’ ‘buy lamps online’ We also asked them to tell us; Where they’re located (region/country) Which browser they’re using Cleared search history…

• Remember The Problem With SEO Theory Blogs, Like This One

  Shaun Anderson (Hobo)

  19 Jan 2010 | 1:31 pm

  HooRank is a modified polynomial distribution that is calculated every Thursday at 9am local time wherever the website is hosted, and applied to the ranking calculation the following Tuesday at 3pm CET. (http://seocockstars.com/) Note – the reason I am posting this is I have some seo stuff I am going to publish shortly (including some seo analysis I dont think I see out there) which falls under seo theory so I thought I may as well get this out of the way before somebody pipes in later lol. There’s many problems with seo theory blogs. Misinformation is an obvious one. Rarely are…

• 
  SEO blog - SEO Tips, Social Media Marketing for the learner.

• 21 yr old college student makes world’s popular image upload site with Social Media help

  Mani Karthik

  9 Feb 2010 | 12:29 am

  If you already know about imgur, its hugely likely that its because you saw once of those funny images on digg / twitter / reedit or facebook. Well, 90% of people have known imgur that way. Little background info. imgur is the most popular image upload tool today on the internet. Look at the stats and you’ll know why the image upload tools you’ve known since your first job are obsolete. And guess who runs it ? A 21 year college student, single handedly with no funding what so ever. But he’s got the most powerful tool he can get online – social media. Alan Schaaf, a 21…

• 4 Easy URL Shortening solutions that saves a hell lot of time (and clicks)

  Mani Karthik

  8 Feb 2010 | 10:40 pm

  URL shortners are in ! So much that you cannot live without them online. If you’re a social media user you’ll know how important they are, also how time consuming and messy they can be sometimes. The biggest problem is not shortening URLs but managing the multiple URL shortening services available for various purposes. Wish if you had a single solution where everything could be done, all the time ? 1. Get the shortest URL shortner with one click every single time you want it. To.ly is the best and shortest URL shortening service I’ve known so far with just two+two characters…

• 5 Cool Alternate Domain Name Registrars to boring old GoDaddy !

  Mani Karthik

  5 Feb 2010 | 12:03 am

  So when was the last time you went to GoDaddy and found that the domain name you were looking for was already taken ? Well, if you’re anything like me, the answer would be almost every time. Domain name registration is getting cheaper day by day and as more and more domain name registrars pop up, the probability of finding a domain name of your choice is close to impossible. So the next best option is to go for a close match to what you’re looking. And how do you do that ? Well the godaddy suggestions are fine but there are some other cool tools too that will help you do a better job, if…

• 5 SEO Tips for a better keyword research process

  Mani Karthik

  3 Feb 2010 | 12:27 am

  Keyword research is one of the primary things in SEO, and as all of us know, there are a set of keyword research tools that we all have been using for years. I personally feel that the keyword research area is the most important one in terms of laying your foundations for SEO, and unfortunately, this is also one ares where we don’t have much options. So what does it take to create a better keyword research experience ? We all have the same set of keyword research tools, the same keyword research procedure, so what makes the difference ? Let’s see. 1. Use more than one tool, mix it…

• Google celebrates Norman Rockwell’s birthday with a doodle – Did you spot it ?

  Mani Karthik

  2 Feb 2010 | 7:59 pm

  Today is famous American painter Norman Rockwell’s birthday, (Feb 3rd) and Google is celebrating it with a new doodle. “Norman Percevel Rockwell (February 3, 1894 – November 8, 1978) was a 20th-century American painter and illustrator. His works enjoy a broad popular appeal in the United States, where Rockwell is most famous for the cover illustrations of everyday life scenarios he created for The Saturday Evening Post magazine over more than four decades.” -Wikipedia Did you spot it yet ? Get 20+ Professionally designed WordPress themes for just $19 !

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  Link Building Strategies to Help Increase One Way Backlinks | Linkers Blog

• Top 10 Craziest Businesses That Made Someone A Millionaire

  donny

  31 Jan 2010 | 3:38 pm

  I’ve said before on my blog www.Poverty101.net: “There is no such thing as a bad product, only bad marketing”.  History is littered with products and businesses that seemed just too stupid to work until they actually did.  It is difficult to tell why some products go viral and absolutely take over popular culture but it is a freak phenomenon that we all wish we could tap into at will.  Sometimes it’s a matter of pure marketing genius; sometimes it just seems to be a freak accident.   Anyone remember that song “Chocolate Rain”?  I’m sure that tons of idiotic, million dollar…

• Debate: Niches Without Competition vs Niches With Competition

  donny

  3 Jan 2010 | 9:15 pm

  This guest post was written by Chris. Chris runs his own blog at http://www.TheMoneyac.com where he provides tips on blogging, internet marketing, affiliate marketing and website flipping. If you enjoyed this post be sure to visit his blog. Debate: Niches Without Competition vs Niches With Competition As Internet marketers and affiliate marketers we are trying to find and dominate different kinds of niches, we are trying to find our own secret and golden “eggs”. We tend to look for hot, new upcoming trends, niches that have buyers, etc. Along with these requirements we are also looking…

• The 5 Steps to Site Flipping Success

  donny

  27 Dec 2009 | 6:47 am

  My name is Wynter Jones and I have been working online for the past 4 years. Starting when I was only 16 when I found out people would pay good money for website designs which was only a hobby at the time. I’m now 20 years old and my life fully revolves around Internet Marketing. I run a blog over @ www.siteflipremix.com and I’m here to help everyone take the knowledge and skills you’ve learned about link building and apply it to flipping websites.  I’m going to start with getting the basics right first to ensure success when you start flipping blogs for $1, 000+ What is Site…

• 30 Minute Backlinks Review: Software Links

  donny

  18 Dec 2009 | 9:04 pm

  Michelle MacPhearson is no newbie to the world of search engine optimization. Her first product was the Social Media Daily, which was a free guide that went viral about increasing traffic. The idea behind 30 Minute Backlinks is very creative and original, and is rapidly becoming one the rising areas in attaining those high powered one-way backlinks that we all desire. So how does 30MinuteBacklinks work? The genius behind this product is that it completely takes advantage of the free software download sites (i.e. shareware, freeware sites) out there using a non-blackhat mehod. There are…

• 2 Clickbank Article Marketing Tips

  donny

  9 Dec 2009 | 6:28 am

  The #1 free method of earning money online has got to be through article marketing + affiliate marketing. I have only had experience with Clickbank when it comes to article marketing so that is the example that I will use. You can sign up to be an affiliate for free at Clickbank’s website and start pitching products. Writing articles takes a lot of time and effort if done well, but if you do it well, then it will pay off in the end. These are 2 tips that have worked for me as simple ways of increasing the number of sales that I make. Tip 1: Write as the authority on the issue. If you…

• 
  Antezeta Web Marketing

• Google giving up on China (for now). Bing, what say thou?

  sean

  13 Jan 2010 | 5:16 am

  Google’s very undiplomatic announcement that it is going to stop censoring its search results in China doesn’t leave much face-saving wiggle room for the Chinese government – a big no-no in Asian culture. Significant blocking of Google in China seems imminent – you don’t go to great lengths to build the great firewall of [...]

• Yahoo Web Analytics (ex IndexTools) soon in no man’s land?

  sean

  9 Nov 2009 | 2:52 am

  When Yahoo announced their effective exit from the search engine business last July, the main points seemed clear: Microsoft will provide the development and management of search engine results technology Microsoft will provide the search and content network ad platform Microsoft will manage the relationship with all but an elite group of advertisers Yahoo will provide their own user [...]

• Der Berliner Mauer, 1961 – 1989. Good riddance.

  sean

  9 Nov 2009 | 2:11 am

  As the western world looks at the 20th anniversary of the fall of the Berlin Wall, I though I’d make my own modest contribution. I had the fortune to study in East Berlin in 1987-88, just before the wall fell. Sure there were tensions (communist darling Rosa Luxemburg’s Freiheit ist immer die Freiheit des anders Denkenden [...]

• The real news behind the Google and Bing Twitter deals

  sean

  22 Oct 2009 | 1:50 am

  Yesterday we saw a lot of press and blogosphere attention devoted to deals being made between the two leading search engines, Google and Bing, and leading social media services Twitter and Facebook. Twitter search deals, while interesting, doesn’t yet merit much beyond a big yawn – we’ve already had decent, if imperfect, search via Summize, which [...]

• Italian press to Google: you’re unfair (and we’re confused)

  sean

  30 Aug 2009 | 12:51 pm

  This past week the Italian antitrust authority (Autorità Garante della Concorrenza e del Mercato) conducted a search of Google’s Italian office and announced it was beginning an investigation into Google’s possible abuse of its dominant position in the Italian search engine market. The case was triggered by a complaint from the Italian Federation of News [...]

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  Search Engine Algorithms

• iQast test

  admin

  29 Jan 2010 | 7:18 am

• iqast

  admin

  12 Oct 2009 | 8:47 am

  Fast Internet access becomes a legal right in Finland

• StomperNet is reopening its doors

  admin

  4 Sep 2009 | 10:05 am

  StomperNet is opening its doors again on Wednesday, and now not only are they going to teach you how to be vastly successful online, BUT now they are actually also giving you all the essential tools to make that all possible, and this is where you need to go to make this all happen http://bit.ly/N24e9

• Custom Programming

  admin

  26 May 2009 | 2:16 pm

  Choosing php and mysql as a programming language for a website is not enough. With open source coding being one of the inherent properties of php mysql development, securing your codes becomes essential. So when one allows the users to upload files on the website, then security is definitely at stake. PHP Programming Protection While it is not entirely possible to protect your site, yet there are few precautions that you can incorporate for better protection of PHP custom programming. Some of these are: • You should check the referrer, for being sure that the information sent is from your…

• 3 Key Off Page Search Engine Optimization Methods

  admin

  20 May 2009 | 12:35 pm

  On-page search engine optimization is definitely one of the key methods if a website owner would like to improve the results for his or her website’s searchability. However, on-page SEO often entails technical skills. Why? Not a lot of people are HTML enthusiasts. This is often what needs to be tweaked to do an excellent job in optimizing web pages. What if a geek friend already did the on-page optimization and now you want to know how you can contribute to the “search engine goodness” of your website? Off-page optimization is the next step. And the results you will have to…

• 
  Science for SEO

• How we categorise nouns

  CJ

  9 Feb 2010 | 3:52 am

  I read about some research today that is both inspiring and exciting. I’ve always been hugely interested in how humans deal with words in their heads and finally we have some interesting answers. This made me play with keyword research and think about how (un)intuitive our methods are right now. A team at Carnegie Mellon [...]

• Many followers != Influence

  CJ

  3 Feb 2010 | 9:30 pm

  A paper called “Identifying influential spreaders in complex networks” by Kitsak et al. really caught my interest today. They demonstrate that the most social individuals in a population are not the most efficient spreaders of information. If you’re leading social media campaigns right now, you should definitely read this paper. It isn’t idiotic to assume that [...]

• Who do we need in search?

  CJ

  13 Jan 2010 | 8:12 pm

  The San Francisco Chronicle has an article out this week entitled “Social science meets computer science at Yahoo!”. It’s about how Yahoo have been hiring “highly credentialed cognitive psychologists, economists and ethnographers from top universities around the world”. Carol Bartz being one smart chick realised early on that you couldn’t run a search engine at [...]

• Opening up

  CJ

  13 Jan 2010 | 6:09 pm

  Happy new year to you all. I hope you all had an awesome time over the festive season and that the year has started well for all of you. I was in New Zealand and it was absolutely gorgeous, if a little cold. I urge you all to go there if you have the chance, [...]

• HXAHNY

  CJ

  22 Dec 2009 | 6:01 am

  This is the last post of the entire year. I wanted to thank you all for reading along, contributing, helping me out and generally making SFS not only worthwhile but a pleasure to run. Thank you for all of your support and I genuinely hope that I have given you useful and interesting content to [...]

• 
  Top SEO Consultants

• February 19 2010 – For Sharrin

  David Brown

  2 Feb 2010 | 2:45 pm

  Hello again tweeps, this time my post has zilch to do w/ SEO… I am happy to say though, social media rawks! And I’d like to use a bit of Social Media to help my friend Blow Out her charity event! One of my close friends growing up, Rita Ralph, is now without a sister. [...]

• Leaving My ’so-called’ Friends behind…

  David Brown

  29 Jan 2010 | 12:13 pm

  A few years ago I wrote a long drawn out post (w/ an ex-employer I’ll not mention nor link to) about becoming a Twitter Rockstar…. After reading this, this morning… Brent D. Payne A hilarious and often accurate article regarding follower counts and one’s “e-penis” size. http://bit.ly/7PGFdt via @RyanJones I decided to take a look at what [...]

• Apparently – My Life Is Average…

  David Brown

  18 Jan 2010 | 1:17 pm

  Or at the very least… it would seem that way after spending some time on MLIA! In an on-going effort to stick to my new years resolutions (blogging being one of those) I decided to do a quick write up on something I’ve found extremely fascinating & oozing awesomesauce. It’s called “MLIA” A.K.A. “My Life [...]

• 2010 The Journey Continues…

  David Brown

  4 Jan 2010 | 1:09 pm

  Well it’s the New Year… I hope everyone had a wonderful holiday season! Did you make some awesome New Years Resolutions? I did… and I know if I write them down (or better yet, blog about it) I’ll have someone out there hold me to them! So here goes, in no particular order…. This year I [...]

• Going Mobile? Crowd Favorite Rawks!

  David Brown

  9 Sep 2009 | 12:20 pm

  Hidey Ho tweeps! I know it’s been a long time since I’ve put anything of substance up on the site. So today… something useful, quick, affordable, and oozing awesomesauce! Those of you that know me… know I’m a total analytics freak / geek. So when I start to notice trends I do what I can [...]

• 
  Saad Kamal

• Google Adsense Publishers Received $5.2 billion in 2009

  Saad

  9 Feb 2010 | 7:08 am

  Neal Mohan, Google’s VP of Product Management just published a blog post where he highlighted Google’s continuous effort in helping publishers to make money online via advertising. He than briefly ran through Google’s three primary ad products: Google Adsense: Adsense has definitely helped a lot of small-large publishers to monetize their traffic and earn advertising revenue against the content that they produce. In 2009, Google’s AdSense partners, comprising over a million large and small publishers, earned over $5.2 billion through AdSense. Everytime a adsense…

• BREAKING: Google Launching Facebook/Twitter Killer

  Saad

  8 Feb 2010 | 7:24 pm

  It looks like Google is going after the social media space and launching something brand new tomorrow! Can this be a possible twitter / facebook killer? We all just have to wait until tomorrow to find out! For now, all we know is tomorrow Google will launch a brand new social feature for Gmail that is likely to allow users to make ’status updates’ which is a very common thing for people to do on both twitter & facebook. However, unless Google really innovates here, or somehow manages to integrate their social stream with Facebook or Twitter, I don’t really see Google…

• HOW TO: Make Google Apps a Google Account

  Saad

  8 Feb 2010 | 5:40 am

  Today I was listening to Leo Laporte, Gina Trapani, Jeff Jarvis & Pete Cashmore on This Week In Google, and during the end of the show Jeff popped a question to Gina in regards to Google Apps account and how it can be used as a Google Account. If you want to know what the exact question was you got to download the TWIG Episode 28. But anyway I’ll just quickly go and answer the question in general for everybody as I believe many others (including myself) have run into this loop hole before. Google Account vs Google Apps Account Even though both the names sounds kind of similar but…

• Youtube Music Discovery

  Saad

  8 Feb 2010 | 2:21 am

  If you like music discovery engines that recommends you new music every time you listen to a song then you will definitely appreciate the new addition in the Youtube Labs – Youtube Music Discovery Project. This new feature is not only a music discovery tool but also a video playlist maker for youtube. The page has a big search box on top of which says, “Find>Mix>Watch,” and once you enter a name of artist and hit the “Disco” button, the system automatically finds related artist/songs and mixes them on one single playlist for you. You can enter any music group or artist, and it…

• Google Maps Now Suggests Places

  Saad

  7 Feb 2010 | 7:16 am

  Google Maps has recently launched a new and nifty feature that automatically makes suggestion to similar places that you may like based on your search query in maps. So if you search for a restaurant that you love, Google maps will automatically suggest other restaurants on that area that you may love. According to the Google LatLong blog, suggestions to places aren’t based on a specific characteristic. Google uses a “broad set of signals” to deliver recommendations. Even though this feature is not available in Malaysia/Singapore yet for me to test out, I really feel that this feature…

• 
  SEO Website Development

• SEO Website Design and Development Guide

  6 Feb 2010 | 2:33 am

  My exclusive focus is to deliver websites that will... capture search engine traffic connect with your visitors convert visits into revenues Splash page I’ve seen this mistake many times where people put up just a big banner image and a link "Click here to enter" on their homepage. The worst case — the "enter" link is embedded in the Flash object, which makes it impossible for the spiders to follow the link. Non-spiderable Flash Menus Many designers make this mistake by using Flash menus such as those fade-in and animated menus. They might look cool to you but they can’t be seen by the…

• How to Write Press Release?

  20 Aug 2009 | 6:21 am

  The SEO tips suggest ways for those accustomed to writing press releases for human beings to make the mental shift to crafting copy for automated technologies. How to write a press release that is search engine optimized is totally new territory to most of our clients, Maeckle explained. "One of our goals is to help those sending press releases dip a toe in the waters of search and social media without having to dive in headfirst." The SEO tips are deliberately remedial, she added.The EON service suite, which includes a text optimization tool powered by Newsforce and a highly optimized…

• Search Engine Marketing in Depth

  2 Jul 2009 | 12:58 am

  Should your web site require additional content oriented pages or articles to meet the needs of your visitors to increase the success rate of your search engine marketing campaign, SEO development services are available.Getting listed in a search engine index is not difficult.But getting that all important top 20 listing is a bit more tricky.By understanding how search engines and directories rank their results, you'll have a better understanding of what's required to make sure your site gets into those all important top 20 positions. It's a complicated process and each of the major search…

• SEO Website Development Reusability

  9 Jun 2009 | 7:31 am

  SEO Website Development is the most advanced web advertising tool on the market today. In three years, every business on the web will be using SEO to promote online , but you can be the first to the post today. SEO website development, formulating ActionScript components for be during home by regulating XML as a interpretation source for reusability in be during home applications is a usual practice.By making it easy for customers to achieve their goals, customers will return and buy from you again. According to Forrester Research, 42% of US Web buying consumers made their most recent online…

• SEO Salary Package

  2 Jun 2009 | 1:40 am

  Following is SEO salary salary package range:Pay rates appear to range fairly consistently from:$40K to $60K for less than 2 years experience, or for a smaller company$60K to $75K for 3 to 5 years experience working for larger companies$75K to $120K for above 5 years experience working for major corporations$120K to $200K when managing a team at major corporationsBudget data collected also shows polarization: while one third of the respondents are managing monthly budgets at the $200,000 level, at theopposite end of the spectrum, 26.6% are managing budgets of up to only $25,000/month.Other…

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  SEO Service Blog

• What? Are you an SEO Expert

  Afzal Khan

  21 Jan 2010 | 9:22 am

  So What you know about SEO (Search Engine Optimization) - Here's the SEOMoz Quiz Test Results which I went through today 0n 21st January, 2010 at 20:30 hours. Well the story behind undergoing SEOmoz test is, I was feeling bored while working, eventually I thought to check Google rankings for my site for some of my optimized keywords. Obviously "SEO Expert" is the keyword for which every SEO Company, Professional wants to get ranked and found in Google top-10 positions. Here's also another story to share with, actually my site/blog's are already in Google Top-10 results for many of keywords…

• Difference between White Hat SEO & Black Hat SEO (Search Engine Optimization)

  Afzal Khan

  13 Jan 2010 | 9:59 am

  I knew it's out of the box topic, but today one of my client has asked me about what's the difference between White Hat and Black Hat SEO. So I thought it will be good to share with all TopRankSEO blog readers on what exactly is the difference between White Hat SEO practices and Black Hat SEO practice. Image Source: Webmartllc.com Well being myself in Search Engine Optimization industry from last 8-9 year's I am very well versed and aware of it, but it will be interesting read to all those who are fascinated about SEO and learning Search Engine Optimization techniques. Basically Black Hat…

• Best Internet Marketing Posts of 2009 by Tamar Weinberg

  Afzal Khan

  5 Jan 2010 | 5:48 am

  No need to look around, hopping from one website to another in search of best blog posts and resource on Internet Marketing topics. Tamar Weinberg of Techipedia.com has already taken the pain of compiling & publishing "Best Internet Marketing Posts of 2009" from all round. All such blog website posts included in the list of "Best Internet Marketing Posts of 2009" will be useful and range from beginner to advanced with a greater emphasis on the more intermediate posts. If you’re starting your Internet Marketing business with not much know-how, you can't miss to read compilation of Best…

• Happy New Year 2010

  Afzal Khan

  30 Dec 2009 | 9:08 pm

  “We will open the new book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year's Day.” Image Source Allproactive.com TopRankSEO Blog Team wishes "Happy New Year 2010" to all of our reader's. Hope to continue the same spirit, dedication year ahead and wish to have a more productive 2010. Image Source Dreamstime.com Countdown to New Year Subscribe to TopRankSEO Blog RSS feeds, to get all the latest SEO news, alternatively meet us on Facebook to see who's following this blog. Regards, Afzal Khan Search Engine…

• Google Holiday Logos 2009

  Afzal Khan

  24 Dec 2009 | 10:22 am

  Google Holiday Logos for 2009 - It's holiday time and everyone is busy with holiday shopping, buying gifts, sending holiday greetings and messages to near and dear one's. Here's the Holiday Logo which Google is displaying at Google Search Home Page. Do check out more Holiday Logo's from Google out here http://www.google.co.in/logos/holidays-2009.html I think for the first time I received "Happy Holidays" email from Google and I'm sure many other's too had received it, but it was a sweet pleasant surprise. Thank You Google - You Really Care's "Our gift to you is a gift to them." Here's the…

• 
  Frank Thinking About Internet Marketing

• Google’s Super Bowl Ad Not the End of Civilization

  Frank Reed

  8 Feb 2010 | 5:34 am

  Many people seem to be either shocked or aghast that Google would actually run a Super Bowl ad. There are some who think that it is a sign of weakness or fear that there is a chink in the great Google armor. There are those that just figured that Google should never need to advertise because they are, after all, Google. Well, I think that the Google ad was a smart move and one that was done in typical Google fashion: low cost, no fanfare (except for jittery industry types) and strong impact. The “ad” has been on YouTube for several months so it’s not like Google ran out and threw…

• Cheers to SMB’s Who Are Getting the Research Message

  Frank Reed

  7 Feb 2010 | 2:48 pm

  I have spoken here at Frank Thinking about how it seems that SMB’s just don’t get it when it comes to Internet marketing and social media. Too much chasing rabbits and too little chasing reality. Well, I am real happy to say that I am seeing a shift. I am not ready to say that all SMB’s get it because that would not be realistic. I am seeing, however, more businesses that are willing to talk the language of planning as it relates to the Internet. I have talked to many small businesses as of late who understand that SMB’s absolutely need to do their Internet marketing homework…

• Online Community is Elusive

  Frank Reed

  28 Jan 2010 | 8:36 pm

  Today the buzzwords in the social media space are around community. Everyone is interested in creating community and for good reason. Community is at the heart of human social interaction whether it is online or in the place you live. People do not thrive alone in most cases. There is a need to be connected to someone or something that is more basic than most of us ever admit. It’s an emotional thing which also makes it an elusive thing. Internet marketers look at community as the holy grail of their efforts. How many thousands or millions of times is it said around a conference table full…

• SMB’s MUST Do Their Internet Marketing Homework

  Frank Reed

  26 Jan 2010 | 6:33 am

  I know I harp on this subject but I do it for a reason. I have seen far too many SMB’s (small and medium business) run out full speed and headlong into the brick wall of Internet marketing without a helmet. You know what the result of that is? Pain and confusion. Why put yourself through that? There are options to help make the move into effective online marketing activities that are best suited for the particular market and the SMB’s capabilities. These options require some things that are sometimes in short supply with SMB’s: patience, investment and planning. So is there some magic…

• A Nagging Local Feeling

  Frank Reed

  18 Jan 2010 | 5:51 am

  I have been in the Internet marketing industry now for the past 5 years. I guess many would consider me a newbie in some ways. I love reading all of these people who say they have been optimizing websites since 1994. In other words, back in the day they could keyword stuff with the best of them. While that’s interesting it literally means nothing today. In fact, I am trying to decide what is exactly important in today’s world of Internet marketing. Anyone can study what used to work and see how it was abused and eventually devalued by Google and other engines. What means something now is…

• 
  The Search Engine Optimization Blog @ MoreVisibility

• Black Hat is Still Black Hat

  Andrew Wetzler

  2 Feb 2010 | 8:30 am

  I was in a meeting the other day with a company who was looking to retain our services. As we got deeper into the discussion, I learned that they were comparing us to other companies, some domestic and some off-shore. That’s fine and is an every day occurrence within our business. What I found surprising was [...]

• Four Tips for Real-Time Search Optimization

  Khrysti Nazzaro

  1 Feb 2010 | 7:46 am

  As the occurrence of Universal & Blended Search results become more frequent for a larger variety of queries, it’s imperative that  business owners and marketing managers craft content creation strategies above and beyond traditional website content. For those sites whose content / industry lends itself to frequent breaking news, updates, and time-sensitive occurrences, presence within [...]

• PageRank Sculpting: A Thing of the Past?

  Emily MacNair

  28 Jan 2010 | 6:01 am

  PageRank is something that many within the search engine marketing and optimization industry are familiar with. PageRank reflects Google’s view of the importance of web pages. Pages perceived as important receive a higher PageRank and are more likely to appear toward the top of the search results.    Years ago, the “nofollow” attribute was introduced, which enabled [...]

• Bing’s Friendly Usage in Mobile Phones

  Carolina Usbeck

  27 Jan 2010 | 6:24 am

  Have you ever wondered what search engines are available on mobile phones and which one is more user-friendly? One search engine has started to expand, to make its user experience on mobile devices better, this search engine is Bing. Bing provides its search engine in two different formats, one of them is its mobile version, m.bing.com, [...]

• Subdomains or Subdirectories?

  Darren Franks

  26 Jan 2010 | 5:57 am

  Determining the placement of certain pages of ones site can be a challenging task for any webmaster. Many people, especially if you are new to developing websites, are perplexed by the question of whether or not to go the subdomain route (blog.example.com) or the directory route (www.example.com/blog). The general consensus is that subdomains are usually reserved [...]

• 
  Natural Search & Mobile SEO Blog

• Resolution Media is Hiring in Chicago, NY, SF and LA

  Bryson Meunier

  9 Feb 2010 | 11:05 am

  Not one to keep good news to myself, I thought I would share some of the positions we’re looking for at RM. If you’re looking for a job or know someone who is (and who doesn’t in this economy), this may be your lucky day! For those of you who don’t know much about Resolution Media, I’ve been here for five years in August, and it’s really a great company to work for, in my estimation. Learn more about our current positions here: Position Title City/Town/ County State/Province/ Country Job Type Associate Director, Client Strategy Development: Chicago Chicago…

• Speaking at SMX West 2010

  Bryson Meunier

  18 Jan 2010 | 3:11 pm

  Had a great time at SMX West last year and am happy to report that I will be speaking there again this year. This time I’ll be talking about Mobile search apps and their effect on SEO and SEM. Great topic among many and I’m happy to be a part of it. If you’re kicking around the idea of attending, be sure to read Danny Sullivan’s Why You Should Attend SMX West before you register. As always, if you’re attending, speaking or exhibiting, be sure to say hello at the show!

• Nominated for a 2010 Semmy

  Bryson Meunier

  17 Jan 2010 | 4:48 pm

  The Golden Globes are tonight, but geeks like me are more interested in the SEMMYs. Thanks to the judges for nominating a post of mine again this year: http://www.semmys.org/2010/analytics-all-2010-nominees/ Big changes coming for this blog in 2010. �Stay tuned for more details.

• Speaking at SES Chicago 2009

  Bryson Meunier

  2 Dec 2009 | 8:46 am

  For those of you who are interested in optimizing mobile apps and/or residents of the great city of Chicago, Search Engine Strategies will be in town again next week, and I’ll be speaking on how to optimize mobile apps for search. If you’re planning to attend, please stop by after the session and say hello.

• Free SEMPO Chicago Google Analytics Mixer November 4

  Bryson Meunier

  28 Oct 2009 | 9:26 am

  Wasn’t planning on having a Chicago SEO Meetup next month since Q4 is a bear for marketers in general, but I’m happy to announce that November’s Meetup will be a Google Analytics demonstration hosted by Google and SEMPO Chicago. Details and RSVP at the Chicago SEO Meetup site: http://www.meetup.com/chicago-seo/calendar/11732725/ Thanks to Bob Tripathi and SEMPO Chicago for inviting our members to participate! Great opportunity to peek under the hood of the new Google Analytics features.

• 
  SEO, Marketing Blog

• SEO : "The Man Behind the Curtain"

  seanhecking

  5 Feb 2010 | 12:50 pm

  This week's SEOmoz whiteboard Friday talks about hiring a consultant for your SEO. One of the frustrations with buyers is the lack of transparency in strategy and tactics. This week's whiteboard Friday does a great job of explaining what to look for when you are shopping around for search engine optimization services.While it's not wise for SEOs to give everything away before winning a contract, I feel consultants and firms should be more transparent in their approach. How is a buyer able to truly compare firms and services if they do not know the tactics involved or what's being measured.

• 5 Common Sense SEO Tips

  seanhecking

  26 Jan 2010 | 9:29 am

  When most folks start learning about SEO they are sometimes overwhelmed by the amount of information on best practices, tips, tricks and techniques out there on the web. They read everything they can get their hands on, from SEO copy writing to one way link building. Over time the picture becomes more clear and things start to make sense. What most SEO articles and resources fail to mention is that A LOT of SEO is common sense.Below are 5 common sense tips for SEO:Why would you name your website "ABCcorp.com" if you sell widgets? Why not buy a domain name "ABCWidgets.com" that includes one of…

• Traffic and SEO

  seanhecking

  3 Dec 2009 | 9:14 am

  When performing SEO or hiring a consultant, most online business owners are concerned with improving their rankings for specific keywords. If they don't know what keywords to target, they look to an SEO consultant to help them find the right mix of keywords to begin targeting for optimization. The hope is that improving rankings for the right keywords will result in increased traffic to specific areas of their website. Increases in website traffic means more potential sales.Since much of the success of a website is measured on traffic and conversions, are we too focused on keyword rankings…

• Paid Links and False ROI

  seanhecking

  16 Nov 2009 | 5:41 pm

  Found some interesting slides from SEOmoz that detail the pitfalls of buying links to improve your search engine rankings. The slides below suggest that buying links is a "quick fix" or instant gratification that can come back to haunt your site in time. It also recommends other tactics that will help you build your brand and gain natural links through SEO best practices. One of the most interesting charts is on slide #34, the cost of paid links over time. The graphic below suggests natural links offer the best ROI of any link building tactic. Paid links will continue to cost the site owner…

• Where did my PageRank Go?!

  seanhecking

  7 Nov 2009 | 8:27 am

  This week I stumbled upon an interesting forum thread on Google Webmaster Central. It appears that Google Webmaster Tools has removed the PageRank metric from their site reports. In the post, a Google employee provides details on why PageRank was removed from the tool:We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they…

• 
  Level 343 Articles

• Is Your SEO Campaign Missing Something?

  Gabriella

  5 Feb 2010 | 6:14 am

  Uploading a useful and well-crafted article on the Net without search engine optimization is like getting ready for your Oscar debut and remaining hidden in the closet. Unless your clients come to your house, peek inside the closet to find you and spread the word, the chances of you being seen are slim. The same [...]

• Organic SEO and Tracking Your Social Networks

  Gabriella

  27 Jan 2010 | 7:25 am

  It’s well into 2010. By now, we are all aware of what SEO means and what it can do for your business. As a small business, especially if you have less than ten employees, you need to learn the terms, embrace social network sites and learn your market. Just in case you’re not familiar with the [...]

• Grabbing Your Fair Catch of the Social Networking Market

  Level343

  15 Jan 2010 | 4:00 am

  In 2010, many of the “Big Boys” will be spending the same or less on their paid placements in the search engine results. Bad News for Google, Yahoo, AOL and Bing, but equally bad news for small business owners who have skipped out on paying for ads from the beginning. Why is it bad news? Because [...]

• The Path to Google’s World Domination Is Covered In Free Applications

  Level343

  1 Jan 2010 | 4:00 am

  A few weeks ago, we published a blog about some of Google’s newest applications; a few days ago, we published a blog on Google’s Personalized and Real Time Searches. Now, as optimizers, we often pay more attention to things that effect how we do SEO instead of what else is going on. However, we came [...]

• 10 Reasons You Should Join Social Networks in 2010

  Gabriella

  31 Dec 2009 | 4:00 am

  Everyday around the world, more and more people are joining social networks like Twitter, Facebook, Technorati etc… My question is why? It has been said that if you continue to do what you have always done, you are going to get what you’ve always been getting. In other words, you need to change business strategies and [...]

• 
  eVisibility Insider - Internet Marketing Blog

• The Weekly Insider 2-1-10 to 2-5-10

  Stephen Peron

  5 Feb 2010 | 4:22 pm

  This is what we found this week in the world of search engine marketing: Stephen Colbert Gets An iPad & Shows It Off At The Grammys Understanding Concepts And Terminology It’s a Feeding Frenzy for Keyword-Rich Domains Google New Local Ad Category Invades The “7 Pack” What Is A Link Worth? Part 1: Valuing PageRank 10 questions to evaluate an SEO The Art And Science Of The Email Signature Using the hReview Microformat for your Review Pages Does Google remove the PageRank coming from links on pages that no longer exist? Facebook Advertising for Lead Acquisition Case Study Google…

• The Weekly Insider 1-18-10 to 1-28-10

  Stephen Peron

  28 Jan 2010 | 4:51 pm

  This is what we found the past few weeks in the world of search engine marketing: Martin Luther King, Jr Logo from Google, Yahoo, Bing, Ask, Dogpile & Othersin 2010 Add Real Time Content to Your Google Maps Listing Keyword Targeting: How to Employ Multiple Keywords for SEO & Conversions Study Looks At Personalization’s Impact On Search Results Helping computers understand language Dropbox Announces 4 Million Users, Hires A VP From Salesforce Google Changes How It Handles Synonyms Conicalization Checking Tool One Giant Leap for Link Data: Announcing Open Site Explorer + Page/Domain…

• The Apple Product Release Cruel Game

  Dan Redman

  27 Jan 2010 | 9:56 am

  Every good cult product or brand goes wrong at some point and loses its underground appeal. Hammer pants were cool for a minute Start crying now Apple D-bags. More than ever am I hearing people unravel the self-deprecating Apple product releases. I get it, Mr. Jobs, every new iPhone release is the most important to date.Every single new feature is the culmination of 400 years of scientific breakthroughs and technology handed down by aliens. With a straight face there aren’t many people that won’t sing the praises of the Apple products themselves, which is either a testament to the…

• MTV’s Jersey Shore Marketing Secrets

  admin

  20 Jan 2010 | 3:07 pm

  What MTV’s Jersey Shore can teach us about Internet Marketing It’s not all fun and games at the Seaside house.The cast of brazen characters on the Jersey Shore are a wild bunch of misfits that can’t seem to stay out of trouble.Whether it be toxic affairs, overly dramatic rivalries, or local xenophobia; this young crew’s frivolous management of relationships and their own personal well-being opens a window for the outsider to build a guide on how-to not ruin marketing campaigns.If you’re not sure how the two match up, keep reading… MTV's Jersey Shore Snookie Snookie- The…

• The Weekly Insider 1-11-10 to 11-15-10

  admin

  15 Jan 2010 | 3:23 pm

  This is what we found this week in the world of search engine marketing: The Case Against Vertical Navigation How Google Might Enable Property Owner Advertising in Streetviews Images eBay SEO: an Interview of Dennis Goedegebuure An Update to Our Testing on PageRank Sculpting with Nofollow VigLink: Fire & Forget Solution To Turn Outbound Links Into Affiliate Earners 11 Conversion Rate Optimization Lessons Learned in 2009 (and annual moz traffic stats) Google News Page Size Limit Is 256 KB Where Is My Google Reconsideration Request Response? Google’s Bold Move to Leave China Drives…

• 
  Outspoken Media, Inc.

• When Does Social ‘Aggregation’ Become ‘Stealing’?

  Lisa Barone

  9 Feb 2010 | 7:33 am

  [Bear with me. This isn’t really about Google. I promise.] So, last week I accused Michael Gray of being off his crazy pills when he accused Google of stealing content and hijacking traffic by showing a business’ hour and review information in the SERPs. Michael and I don’t always agree but I typically ‘get’ where he’s coming from. However, this time I didn’t. It seemed like he was making a big deal out of nothing because, as Patrick Sexton so eloquently tweeted, businesses want customers, not Web visitors. If Google wants to improve user experience by displaying business…

• You Can’t Take The Personal Out Of Blogging

  Lisa Barone

  8 Feb 2010 | 8:05 am

  While many of us were watching Michael Arrington throw a 17-year-old under the bus this weekend, another story spread through the blogosphere worthy of some attention and discussion.  The SageCircle Blog reported that Forrester management had put a ban on personally-branded research blogs, stating that anyone with a personally-branded blog ( think Web Strategy with Jeremiah Owyang during his time at Forrester, for example) must either (a) take down the blog or (b) redirect readers to a Forrester-branded role-based blog. Basically, if you are a Forrester employee and blogging, you just lost…

• Weekend Coffee Links

  Lisa Barone

  6 Feb 2010 | 10:00 am

  I'll tie this in later. I promise. Hey, guys. It’s Saturday. That means its time to check in and maybe share some laughs. How was your week? Get it all done? If not, no worries. That’s why God created the weekend. And Monday. At least I figure that’s why She created Monday. I surely haven’t found any other good use for it yet. It was another busy week, but luckily there were lots of good reading nuggets to help get us through it. Here are some of the interesting links I stumbled across. If you have something you think people should hear about it, drop it in the…

• TechCrunch & The Dark Side Of Communities

  Lisa Barone

  6 Feb 2010 | 6:00 am

  Michael Arrington couldn’t care less about the TechCrunch community. And he’s not even hiding the fact anymore. Yesterday Michael Arrington took to TechCrunch to post an apology to his readers. After an investigation, it was discovered that 17-year-old TechCrunch intern Daniel Brusilovsky accepted compensation (rumored to be in the form of a Macbook Air) in exchange for coverage about a startup. Because TechCrunch takes its editorial standards as seriously as they take colon cleansing, the intern was immediately terminated. Though it’s said that Daniel only accepted compensation one…

• Why I Do Business with Socially-Savvy Companies

  Lisa Barone

  5 Feb 2010 | 5:30 am

  I received a phone call from a sweet older man a few weeks ago. He called because he was upset about Twitter and wanted to talk about it. I made myself a cup of hot chocolate, plopped on the couch and told him to let me have it. And he did. For almost an hour I got to listen as he vented that Twitter made it hard for him to follow conversations (I tried to offer assistance here but he was really mad), that he wanted more than 140 characters to express himself (I didn’t have an answer for this one), and how he thought social media was completely useless for small businesses. No one on the…

• 
  Search Engine People

• Larger Than Life

  Barry Welford

  9 Feb 2010 | 3:27 am

  The Internet is a very crowded place. So many people are all clamoring for attention.  SEO is the way to get in front of a large number of eyeballs given that many will search with search engines like Google.  How can you make sure you stand out from the crowd?  Ranking high for important keywords is the usual prescription. Content is King? Google has changed the obvious way that might apply by suggesting the authority of any online item is determined by the inlinks to it from other websites.  So over the years we now have interminable debates about whether it is content…

• Strategic Social Media Success: My Interview With Jennifer Laycock

  Todd Mintz

  8 Feb 2010 | 6:36 am

  Jennifer Laycock will be speaking about "Social Strategy" at SearchFest 2010, which will take place on March 9th at the Governor Hotel in Portland, Oregon. Jennifer was also the first person to publish my blog posts…whether that be praiseworthy or blameworthy, I'll leave up to the readership to decide :.) 1)      Please give me your background and tell us what you do for a living. Like any social media marketer, I'm usually going in a million directions at once, but mostly I split my time between three ventures. I work as an independent…

• Ruud Questions: Carol Skyring

  Ruud Hein

  5 Feb 2010 | 4:46 am

  Carol Skyring is not only the founder and CEO of LearnTel – that would have made her "just" interesting to follow on Twitter. No, she's also a doctorate student in microblogging.  That makes her fascinating. I asked for – and got – an interview. You're doing a doctorate, at the Queensland University of Technology, on microblogging. One of the questions it will seek to answer is the why; why do people microblog. So…. why do *you* microblog — and what do you suspect are some of the common reasons "we" microblog? I microblog for the following…

• 3 Crucial Checks To Guarantee Fair Value Marketing Partnerships

  Ron Kunitzky

  4 Feb 2010 | 4:24 am

  Afraid to be perceived by customers as the less valuable offer in a Marketing Partnership with a bigger partner brand? If you're not careful as a "little fish" when getting into a marketing partnership with a much "bigger fish", your perceived brand value can diminish.   The prospect of working with a heavyweight who is more visible and powerful can be quite exciting — but at the same time poses loads of risk. I'm not just speaking of the risks regarding how much or how little importance your partner brand gives to the Marketing Partnership ; I am…

• Increase Your Conversion Rates by 60% – Making the Most of AdWords SiteLinks

  Tyler Calder

  3 Feb 2010 | 3:17 am

  Results of in-house testing of AdWords SiteLinks are in showing three types of result groups. The tests set an internal benchmark of a 60% conversion rate increase. Four actionable takeaways are presented. Way back in the glorious year that was 2009, we wrote about the new SiteLinks feature within AdWords. In it I gave a rundown on how to implement the feature and some quick tips on how to make the most of these additional links. At that time we were still in the midst of running our own experiments and I couldn't share any data with you. We’ve concluded our initial rounds of testing…

• 
  Agent SEO - Search Engine Optimization Tips

• 5 Ways to Measure SEO Success

  Jacob Stoops

  8 Feb 2010 | 7:57 pm

  One of the biggest issues with running effective Search Engine Optimization campaigns today is the muddy waters that often surround whether or not the campaign is successful or not. If you work for... Thanks for the visit. Want the full article? Visit my site to read more...

• 10 Tips for Copywriters

  Robby Herbst

  5 Feb 2010 | 2:39 pm

  A few days ago, I received a message from a student at the Savannah College of Art and Design who wanted to know if I had any advice for future copywriters. I provided her with this list of tips that... Thanks for the visit. Want the full article? Visit my site to read more...

• Killer Meta Descriptions: Theory

  Jacob Stoops

  3 Feb 2010 | 7:17 pm

  In my previous post, I covered the Best Practices for Writing Killer Meta Descriptions. While I did my best to cover the general parameters that lead to writing solid Meta Descriptions, I... Thanks for the visit. Want the full article? Visit my site to read more...

• Killer Meta Descriptions: Best Practices

  Jacob Stoops

  1 Feb 2010 | 4:09 pm

  After a long, long hiatus – I’m finally back blogging! Due to my very busy life, I definitely needed to take some time off to reflect on what I wanted out of this blog – and more... Thanks for the visit. Want the full article? Visit my site to read more...

• Using CSS Image Replacement for Non Web-Safe Fonts

  Jacob Stoops

  8 Oct 2009 | 3:22 pm

  If you’re a designer, you’ve run into the issue of web-safe fonts in your designs before. If you’re not a designer, then you might be wonder just what IS a web-safe font? Web-safe... Thanks for the visit. Want the full article? Visit my site to read more...

• 
  Local Search Simplified by Shagun Vatsa

• Local Search Simplified Now Featured in TopRank’s BIGLIST of Online Marketing Blogs

  Shagun Vatsa

  13 Jan 2010 | 1:53 pm

  Hello everyone and I’d like to wish you all a very Happy New Year. 2009 was an important year for me as I took a step ahead from micro-blogging and formally launched Local Search Simplified. With just 6 months of blogging, I received positive feedback from fellow industry friends and readers - Thank you all for your support. 2010 began with a pleasant surprise as Local Search Simplified made to TopRank’s BIGLIST of Online Marketing Blogs. TopRank Blog’s BIGLIST includes a collection of over 400 blogs which talk about all aspects of internet marketing such as Search Engine…

• Local Search Interview With David Mihm

  Shagun Vatsa

  3 Nov 2009 | 5:25 am

  In light of the new changes that Google has introduced to its local platform, I thought it would be a great idea to get feedback from some of the local SEO gurus on what they think the ramifications are of these enhancements. These interviews will detail their views opinions about the local sphere and also give us an opportunity to get to know them  a little more personally. I chose to kick things off with interviewing David Mihm. David is one of the leading industry experts in the field of local search today. Innovator of the annual Local Search Ranking Factors survey and a regular…

• Google’s Recent Changes to its Local Algorithm

  Shagun Vatsa

  29 Sep 2009 | 9:10 pm

  Google has recently rolled out a series of changes to its local algorithm which have the local SEO community on their toes and have caused many business owners to voice their concerns through frustrated and angry threads on the Google Maps Help Forum. These recent algorithmic updates include: Category customization & spamming penalties Google One Box gains authority over the 3 & 10 pack Introduction of Google Place pages Sudden drop in local rankings of business listings Let’s take a closer look at some of these concerns: Custom Category Penalization Google is now penalizing…

• Canadian Guide to Local Citations - Updated

  Shagun Vatsa

  20 Jul 2009 | 8:15 pm

  This concept was initially started by our very own Toronto Local SEO expert, Dev Basu. David Mihm recently added to this list and I aim to contribute further and make the list of Canadian Local Citation Sources more complete. I cannot stress how important it is for SMB’s and SME’s to undertand and respond to the increasing local intent of searches online. In addition to being represented in the maps, it is imperative to submit your business to these local search engines which allow you to engage with your community, build social capital and eventually enhance your local…

• YouTube Gets The Wonder Wheel

  Shagun Vatsa

  19 Jun 2009 | 7:56 pm

  Attending the video search panel last week at the SES Toronto gave me a great insight into the evolution of search and how optimizing for video search is gaining momentum against the good old organic SEO. With statistics showing that Youtube is now the second largest search engine and Canada is the global leader in online video watching (ComScore),  enhancing the search capabilities of online video viewers is a must! YouTube has done exactly that with the introduction of its own Wonder Wheel. Wonder Wheel was first introduced by Google amongst its many other search options in early May. The…

• 
  Web Traffic Pro

• Find Much More Money Directing Web Traffic To Your Site

  admin

  8 Feb 2010 | 9:01 am

  It’s a fact that the whole world is experiencing financial pressures right now. It makes you feel a little depressed and its not a pleasant thing to experience. That said its these same economic times that provide a chance to make more money online from a website or blog if you know how. So you’ve designed this great web site, gotten your own domain name and found a great host, listed your site in the Search Engines, etc., but how do you go about getting more traffic? It’s true, you can use a blog to get better, targeted traffic to your site. I was able to use mine to get first…

• Web Site Visitors - 5 Cheap Techniques Create It!

  admin

  23 Jan 2010 | 10:30 pm

  It is completely obvious that even the best optimised site with the best duplicated sales page will not make a dime without one very required addition. That ‘ added fact’ is visitors . Whilst there are many ways to generate traffic almost all of them cost money with out promises that a profit will be secured once you have handed over your money . However, there are also so many methods to develope good targeted traffic which doesn’t cost your arm and leg and, in few cases, are even free. These are five of the best recommended ways to generate low cost traffic to your site;…

• Increased Search Engine Traffic

  admin

  21 Jan 2010 | 11:40 am

  Increased Search Engine Traffic for your online business. And mind you, guys ; we haven’t brought these systems from some far off planet. They are rather from our dear planet earth and you have seen them around you, but never realized what they were. You have to have read articles, even joined forums for expanding your social network. you never gave it an idea that what you do is maybe one of the most forceful methods of drawing traffic towards your site. Coming up with articles Why so much fuss about articles, you may ask. The very first thing that an article does is make an…

• Article Writing Equals Free Marketing

  admin

  17 Jan 2010 | 7:15 am

  little known way to get regular web visitors, a higher Google Page position , and incoming links to your site with no need to give return links. All for no cost … Editorial Writing - Choose a area you’re interested or have knowledge about and write an article about it. It need not be too lengthy , just have some useful information about something or even your opinion. At the end of the article create a new paragraph ‘ About the Author’. There you pen a short summary about yourself and your website name and web address . You can even have relevant links in the article,…

• Should You Pay For Text Backlinks ?

  admin

  17 Jan 2010 | 3:00 am

  You can rank number one (Or at least in the top ten) for just about all search phrases by just buying text link ads, regardless if the web site isn’t related to the search phrase in anyway, it can still rank in the top ten of the search results. lots of web site owners see this as the only true way to the top ten. So, can you buy your way to the top? Or do you play it safe? there’s a saying it’s better to be safe than sorry. it could also be said if you play it to cautiously you will never make it to the top ten of the search results,and that your missing out anyway. So, it…

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  Link Building Best Practices

• Do Search Results Vary By Browser?

  Chris von Nieda

  9 Feb 2010 | 5:25 am

  About a week ago I got involved in a discussion over on LinkedIn at the Search Engine Land group that was started by someone asking the question:  “Google showing different search results for IE and Firefox. Any explanation?” I gave my opinion which was that most likely it was personalized search impacting the rankings because one of the browsers was their “primary” and would have all the cookies and history, while the other would not. But some other possible contributing factors were also presented like “were you logged in to Google or not” or…

• Pepsi’s Social Campaign is a True Super Ad

  Michael Schwartz

  8 Feb 2010 | 12:44 pm

    Pepsi commercials have become as much a part of Super Bowl lore as overblown halftime shows and players thanking the Lord for throwing that game-winning touchdown.   For 23 straight years the popular soda brand showed an advertisement, which is such a long time that John Elway was a young hotshot quarterback playing in his first championship game when a Pepsi Super Bowl commercial first aired.   Citing TNS Intelligence, ESPN reported that Pepsi spent $142.8 million on Super Bowl ads between 1999-2008, second only to popular Super Bowl advertiser Anheuser-Busch.  …

• Race For the Best Link

  Kaila S.

  4 Feb 2010 | 5:55 am

    Every month here at Vertical Measures our team competes for a few things: employee of the month, atta-person awards (an employee to employee card given for exemplary work), and the best client link. Employee of the month is determined by votes, atta-person cards are accumulated and drawn out of a hat, but the best client link is the hardest to award. What makes a link ‘the best’? Is it the client link placed on a high page rank site without anchor text, or a link placed on a lower page rank site with anchor text? Of course relevance is a large factor, but…

• Simple Social Media Marketing Tactics Amplify Your Brands Voice

  Kaila S.

  3 Feb 2010 | 5:22 am

    Why are the most simple concepts usually the most "successful" at drawing traffic on social media platforms? Simple marketing ideas like giving away free stuff, betting users to take action, and support a cause are just a couple examples. Using these social media marketing tactics can prove beneficial to your brand, if after asking yourself "could my brand profit from the attention of hundreds of thousands?", your answer is yes.  We’ve put together a list of a few that have proven successful. Why not integrate these ideas into your next marketing…

• Poetry Contest: Ode to SEO

  Kaila S.

  1 Feb 2010 | 6:00 am

    It’s official: today is the first day of our Ode to SEO scholarship contest! Students currently enrolled in high school, college, or grad school have an opportunity to win a $1,000 scholarship OR a new iPad! The new iPad was recently announced and the Internet is buzzing about this computer tablet. Simply write a catchy and interesting poem, submit your poetry contest entry and check back on February 22nd to see if you’re a finalist. Then, get your friends and family to vote and help you win this great prize. The final 1st and 2nd place winners will be…

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  Increase Traffic and Rank Using SEO

• This SEO tells it like it is….

  SEO Company Geek

  6 Feb 2010 | 8:02 pm

  but sometimes you can be too honest?  Now I should first point out that this SEO has his site hosted on free hosting and has virtually no ranking himself but I do find his ‘tell it like it is’ attitude refreshing.  Please see the below quote from his website: The following can all affect the price you might pay for organic optimization: Size & Complexity of Website Competitiveness of Rankings in the market sector Personality Issues (if you’re a very controlling personality, expect a generally higher price) Love the third point!!

• PPC vs. SEO Payoff

  SEO Company Geek

  2 Feb 2010 | 7:03 am

  Here is a great simple pie chart showing how valuable SEO is in relation to PPC.  This is not to say that PPC has no value but finding the right mix for your company can really help boost the quantity and quality of visitors you receive from the search engines.

• More Proof Google Might be Evil

  SEO Company Geek

  1 Feb 2010 | 8:01 am

  It seems Google will likely get dinged for trespassing, as the US appeals Court allows this claim to move forward. A couple called the Boring’s (yes, that’s their their real surname) sued Google in early 2008 for taking pictures of its suburban Pennsylvania home. The claim was their house was on a clearly marked private road (“Private Road, No Trespassing”) and Google’s Street View mobile trespassed by entering and taking the images of their home. There was also an “invasion of privacy” claim, among several others including “punitive damages.” The US District Court…

• Open Site Explorer First Look

  SEO Company Geek

  20 Jan 2010 | 11:59 am

  Rand has certainly outdone himself yet again, proving why this guys time might actually be worth $1,000 an hour.  I was playing around with OSE today and it is really a great, simple to use tool that gives you a nice quick snapshot of the relative authority and SEO value of a website.  If Yahoo! is really pulling the plug on Yahoo! Site Explorer than this tool will be even more in-demand!  See our screenshot below, looks like I need to work on root domain authority, since this site is relatively new (I made the mistake of using GooglePages for three years prior to starting this site) I…

• The Importance of Checking Backlink Profiles

  SEO Company Geek

  20 Jan 2010 | 6:40 am

  I received a private message at a forum I have been a member of for many years and it was from a relatively senior member that was promoting some discounted listings reviews in his network of web directories.  The directories themselves look pretty nice, good templates and category structure but I took a quick look through the backlink profile of one of them and I was quite shocked! I found backlinks from porn, coming soon sites and even from a page that was simply 10k+ links jammed full of porn, gambling and rx - I was going to post a screenshot of the page but it crashed my browser twice…

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  Seo Tips

• Lineage 2 server

  A new project that I started is about a lineage 2 server that I own.Basically I'm trying to reach on 1st place for keywords " lineage 2 server " and " lineage 2 servers " on .com and any non-generic tld.This nich is not hard to optimize so Ive got ...

• Do follow blogs

  A new search engine has borned. Its made for only do follow blogs and is very easy to use. We all know that dofollow blogs are a good way to post comments with links to transfer Page Rank and the most used tool to find this blogs are directory's for do ...

• Do follow blogs search engine

  The reason for "the unupdated blog" in the last time was the fact that I spent all my time in building a do follow blogs search engine. Its not finished yet, but is all most done.Its a new tool for seo purposes, for those of you who want to find dofollow ...

• How to not start link building for a site - mistakes in seo

  All market is full with lots of tools that promise top 10 positions in Google,100000 backlinks in seconds and other cracks. I will give you a list of things to NOT to do in a link building strategie. 1) Do not submit your site to more than 50 directories in a month.This ...

• SEO friendly urls after submiting a form

  What means that? It means that in a form whit GET method, when you submit, you will be redirected to a new page with "?example=variable" added to the URL. Think if your users will search on your site some data and wish to place the link with the searched results on blogs,forum ...

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  SEO Design Solutions

• Aligning Keywords and Landing Pages

  Jeffrey Smith

  7 Feb 2010 | 2:07 pm

  One of the most valuable components of an SEO campaign is the correlation of aligning keywords and landing pages. How to Optimize Keywords and Landing Pages During the early stages of optimization, it is not uncommon to depend on the authority of the homepage to act as a “catch all” page for your websites most coveted keywords. However, the homepage has been proven as one of the least likely places to facilitate conversion. Considering that rankings are “by the page” the real objective of search engine optimization is to identify and solidify on page factors to communicate a…

• SEO Tips for Website Architecture

  Jeffrey Smith

  4 Feb 2010 | 4:28 pm

  What is the SEO threshold for a keyword when you need to add multiple layers of related content or amend the website architecture to embrace it as part of the topical theme of the site? SEO Tips for Site Architecture Does is take 5 pages of content to rank for keywords with 50K competing pages, 25 pages if content and 15 strong inbound links for keywords with 500k competing pages, 100 pages of content, time, age and links for 1MM competing pages? This is primarily impacted by 3 things: The vertical market The age and SEO Prowess of the competition The degree of relevance, trust and content…

• SEO or Web 2.0 Internet Marketing?

  Jeffrey Smith

  2 Feb 2010 | 9:51 pm

  Which is more beneficial for business, SEO or Web 2.0 Internet Marketing? First, the distinction; SEO is all about making your own web property more visible based on keywords and key phrases a potential consumer may use to find offers, products or services. On the contrary, web 2.0 is based on the premise of using other websites for positioning or conversion aids by sending visitors to your “money site” or various web properties. The Pros: SEO instills value and authority to your own online property. The Cons: Web 2.0 marketing leverages existing traffic inherent within a respective…

• SEO Videos: How to Discover Competitors SEO Strategies

  Jeffrey Smith

  31 Jan 2010 | 10:51 pm

  Have you ever wanted to assess, discover or reveal your competitors most coveted SEO metrics? What if you could reveal the infrastructure behind their site architecture, traffic levels per keyword, how many pages they have dedicated to a keyword or how many inbound or internal links they are using to support their keyword(s) rankings. Watch How To Discover Competitors SEO Strategies in Educational & How-To |  View More Free Videos Online at Veoh.com After viewing this insightful SEO Video, you will have a firm idea of which metrics to data-mine, reverse engineer or which metrics to…

• SEO Ultimate 1.6 Adds All in One SEO Pack Importer

  John Lamansky

  31 Jan 2010 | 11:56 am

  SEO Ultimate, the free WordPress SEO plugin from SEO Design Solutions, has just been upgraded with an importer for the All in One SEO Pack. SEO Ultimate Version 1.6 from SEO Design Solutions The importer can move your data from the All in One SEO Pack (AIOSP) plugin to our SEO Ultimate plugin. This data includes the custom titles and meta tags of your posts and pages. No need to re-enter all your data. With this new importer, making the jump to SEO Ultimate is easier than ever. How to Switch to SEO Ultimate Here’s how to do it in 4 easy steps: Install or upgrade to the latest version of…

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  Search Engine War

• Webinar: Making a profit from Pay-Per-Click using Omniture SearchCentre

  Lucy Cokes

  19 Jan 2010 | 8:05 am

  Join our Webinar and learn from Guava Sales Director Martin Dinham & Omniture's Martyn Jobber. Increase the efficiency of your paid search activity using Ominitures class leading technology and   Guavas award winning management Drive increased ROI from paid search Integrate your paid search measurement with your other online marketing activity Efficiently run PPC campaigns across multiple territories and languages Receive granular, flexible reporting on all of your campaigns When: 11 AM - 12 Noon, Friday 29th January 2010. Please register online now  to secure your…

• Link Building in 2010

  Mark Shaw

  14 Jan 2010 | 5:04 am

  What does 2010 have in store for link building? Before we discuss some predictions, lets look back at 2009 as there were some interesting Internet developments. We saw the birth of search engine Bing in front of our very eyes, social media went mainstream with a little help from Twitter and Facebook, Google tried and failed to buy Yelp but succeeded in delivering personalised real-time search results.Entering the new decade and checking out the first SEO blogs of 2010 was interesting reading...or not as the case maybe! With so many link building and SEO predictions being thrown around, many…

• SEO Xmas Calendar Winner Revealed

  Mark Shaw

  8 Jan 2010 | 5:57 am

    We congratulate Tracey Barber from Meteorite, the winner of the 2009 SEO calendar competiton. Tracy won a Magnum Bottle of Veuve Clicquot Champagne. The competition was held from the 1st to the 17th of December on the Guava website and users could click on the Advent calendar and answer the question of the day. When users participated in the Advent calendar, they were entered into the competition to win a Magnum Bottle of Veuve Clicquot Champagne. Example questions were: On what date did Mark Zuckerberg launch the social networking site Facebook? What does PPC stand for? Google has…

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  Bill Sebald's SEO Blog

• How Do You SEO A Vending Machine?

  Bill Sebald

  5 Feb 2010 | 2:56 pm

  How do you SEO a vending machine?  Turn it into a shopping mall.  Don’t just think of your ecommerce site as a shopping cart and content management tool – think of it as an experience for your customers.  Think of it as an establishment for your customers to find product information, lifestyle information, and learn a few things.  Think of it as a vessel for connecting customers with human beings – I don’t mean just through technology like IM, but via the content your writers produce.  When I think of sites that do it right, I think of sites that aren’t…

• SCO (Searchable Content Optimization)

  Bill Sebald

  2 Feb 2010 | 11:01 am

  Oh no – not another guy trying to create another marketing acronym! Well, I care less about the acronym and the ‘coolness’ of labeling something, as I do the real principal behind what it is.  As an SEO who came up with it for 10 years, I’ve realized I’ve taken a different path than many.  I don’t get excited by the algorithm manipulations anymore.  I don’t really get involved in the forum arguments on SEO minutia.  I started my professional life as a marketing guy, in love with the art of thought and context, and somehow deviated into web and…

• What Pages Does Google Know About vs. What Pages Does Google Care About

  Bill Sebald

  26 Jan 2010 | 1:01 pm

  For as long as I can remember, going to Google, Yahoo and Bing (or MSN, or Live), you could use the site operator to find out how many pages you have indexed. Go to your engine, and type: site:www.yoursite.com Check out the results. Interesting to see what they give you. But the problem is, this is sort of bunk data. See, search engines don’t crawl all the pages they know about. They also don’t index all the pages they crawl. Thirdly, they don’t publish all the pages in their index with the site operator. Google once said they prefer not to display this data because…

• Because I Want To See If Vaidhyanathan Will Tweet This!

  Bill Sebald

  21 Jan 2010 | 12:48 pm

  I sent out a blog recently and published a split second after I noticed a spelling error. So quickly, I jumped back in to fixed the error. To my surprise, my Tweetmeme system said I already had one tweet. I like when someone finds my articles interesting enough to tweet/retweet.  Vaidhyanathan clearly has one of millions of Twitter scripts/sites that follow updates. This one (looks like Twitterfeed in this case) just syndicates through his account, building his tweets up to nearly 9k tweets. Is this noise?  Or is there value?  Isn’t value what we all want? I follow people in…

• Ranking With Intentional Misspellings

  Bill Sebald

  21 Jan 2010 | 12:24 pm

  Google is smart. They want to be smarter. Every search engine dreams about developing an algorithm that actually predicts a searchers intent, and if there is anyone out there who might solve the puzzle, it will probably be Google. I appreciate when Google can look at a search I make and understand when I misspelled something. But what happens when I’m trying to rank something that is intentionally spelled incorrectly? Well, Google hasn’t quite planned for that. At least their algorithm doesn’t address it. I’m working with two companies now that have altered, cute…

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  Bruce Clay Australia Blog-Search Engine Optimisation, Internet Marketing and SEO Blog

• Keyword Research-Factors to consider

  rbronzi

  7 Feb 2010 | 5:21 pm

  When doing a keyword research, there are quite a few factors that need particular attention and that are often underestimated. Below are some examples: Seasonality If you base your keywords research only from local search from the previous month, you...

• SEO Recap January 2010

  melison

  3 Feb 2010 | 8:44 pm

  Welcome to the first Bruce Clay SEO recap of 2010. In the recap, we explore our analysts' favourite news and blog posts for the past fortnight. This week includes some updates of Google on Mobile phones, the launch of the...

• The Zone of Acceptance

  mgeale

  20 Jan 2010 | 9:22 pm

  One of the most successful ways we use search engine optimisation to improve pages here at Bruce Clay is by providing content recommendations for each keyword. We do this quite a lot, and are pleasantly surprised by how this procedure...

• 2010 SEO Checklist

  morliac

  18 Jan 2010 | 3:42 pm

  2009 has seen so many changes in the Search Engine Industry and you would probably be surprised to realise how these changes have an impact on your business. The Vince update is already so far away and so 2009 anyway,...

• Deteriorating search engine results

  melison

  13 Jan 2010 | 9:00 pm

  Photo by _Tophee via Creative Commons The other day at the Bruce Clay Australia offices we had a discussion about how the search results seem to have deteriorated over the past 3 - 4 years. Whether it was searching...

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  North South Media

• Keeping in Charge of Those Outbound Links For SEO Sake

  Paul Steven

  8 Feb 2010 | 3:17 pm

  Today, I slapped myself on the wrist – hard – not because it was something that I had to do, or even wanted to do, but as a necessary step in stopping myself from letting something get so bad in the future. OK, I’ve been busy, so busy that I have rarely posted on this blog, but that excuse apart I should have really been keeping a close eye on my outbound links. Like a victorian mother hooked on gin I fleetingly gave a second glance to my nearest and dearest – this blog – all the while the non-attention was having an adverse effect against my own rankings. My…

• When is Too Much, Too Much

  Paul Steven

  28 Jan 2010 | 2:43 am

  An interesting article appeared in The Telegraph newspaper, a few days ago, about why having too much choice can leave us bewildered and depressed. The article relates to research carried out at Stanford University and can be used broadly across every instance we meet in our day-to-day lives and that includes using search engines. To quote a piece from the aforementioned article.. People can become paralysed by too much variety and wracked with uncertainty and regret about whether they have made the right decision. I tend to think, just how do people navigate a Google search result page,…

• Getting Links From the BBC … Well, Kinda!

  Paul Steven

  19 Oct 2009 | 2:22 pm

  After taken a week and a bit break from blogging, social networking etc.. I thought it was time to jump back on the bandwagon and get things moving again. Before I started getting into the grind, I had a wee peak at Google Webmaster Tools where I noticed a number of links coming from a site called Shownar. After a little bit of investigating it turns out that Shownar is the BBC’s experimental prototype to track buzz online about its shows. At the moment, Shownar, is centered around the BBC’s iPlayer, but it is expected that, if it becomes popular enough, it will be the main site…

• What Does Your Online Profile Say About You?

  Paul Steven

  7 Oct 2009 | 1:43 pm

  When you consider those that work and are actively social online, just how much information about ourselves do we really reveal? Think back to the recent Project Gaydar scandal, where two MIT students constructed a program that could tell, with striking accuracy, if a person was gay by analysing their friends list on Facebook. Now, we have the Canadian Police using social media sites such as Twitter and Facebook to bait and trap potential criminals and predators. Nought much wrong in that but you’ll hear plenty say that it is further proof of the erosion of privacy online. The counter…

• Top Sources For Online Related News

  Paul Steven

  22 Sep 2009 | 4:32 pm

  I find myself spending more time than ever before watching or reading technology related news stories. I’d like to say it’s hardly susprising really, given the industry I’m involved in. But the truth lies more with the fact that I normally get given the remote for the channel hopper well close to midnight after ‘The Family’ have given up on the day and saunter off to lullaby mountain. Then I’m free to catch-up on the latest news and happenings. I thought I’d write a list of my fav shows / websites that I rely upon to keep me up-to-date. It is a…

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  Yoomost - Experiments in Earning Online

• How To Earn Money With Clickbank: Step by Step

  martin

  19 Jan 2010 | 1:19 pm

  1. Create a free blog. Popular blogging sites to check out our blogger, wordpress and joomla. I think that Wordpress is the easiest to use to make great looking sites, but blogger is easy as well. I have also heard claimed that blogger might be a more ideal choice since Google gives a search engine boost to Google sites. 2. Choose a niche that your blog will be about. Obviously you should choose  a niche in which you have some area of expertise. Your blog can only be successful if the readers think that you have a deeper understanding about the subject than they do. In other words, only…

• Affiliate Marketing Tip#2 Drawing backlinks to your blog posts

  martin

  19 Jan 2010 | 1:18 pm

  This is the second post in a daily series of valuable tidbits for affiliate marketers from my personal experiences! Make sure to attract as many backlinks to your articles as possible. There are several easy methods available that are time consuming, but valuable. Write articles and submit them article directory sites. The top article directory sites are EzineArticles and GoArticles. 2 quality articles will do better for you than 10 poorly written articles. So take the time to write an article well. It will rank well in search engines, get hits, and increase the ranking of your blog post.

• Surveys4Checks.com Review: Scam or Legitimate?

  martin

  19 Jan 2010 | 1:17 pm

  Surveys4Checks.com Review: Scam or Legitimate? Surveys4Checks.com is one of the rising paid survey sites on the internet right now. It’s membership is rising steadily and it is becoming more and more popular.  So does Surveys4Checks.com live up to all the hype? I purchased membership and here is what I can tell you: In terms of quantity of surveys available, I was very impressed. Whereas other paid survey sites usually maxed out at about 5 surveys a week, Surveys4Checks has had on average 13 surveys a week for me to complete. From my experience with paid survey sites, 13 is on the high end…

• Affiliate Marketing Tip #1: Concealing Your Affiliate Link

  martin

  19 Jan 2010 | 1:08 pm

  Affiliate Marketing Tip #1 I am beginning to offer a new affiliate marketing tip a day as a short blog post. Please read each day’s marketing tip and tell me how it goes for you! Here goes the first one! Here’s a tip for those of you who write reviews of products with your affiliate links at the end. The idea that you must keep in the back of your head is that the reader should never feel that he is being persuaded to buy a specific product. If anything, he should be thinking the exact opposite. All that you want the reader to think that he is gaining from your blog post is knowledge. The…

• What Is The Best Paid Survey Site?

  martin

  1 Jan 2010 | 8:29 pm

  There are many paid survey sites on the net that claim to be the #1 survey site for online money earning. So I’d like to discuss how to choose exactly which site to purchase membership from and which paid survey sites you should ditch as scam sites. There are 4 main categories that I like to rank paid survey sites in: Category Number 1: Quantity of surveys available Many sites claim that they can offer you an unlimited number of surveys. Yea right. You can immediately list any site that claims to have an infinite number of surveys available as a scam. It’s simply impossible. Only…

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  10 Golden Rules Internet Marketing Strategy Blog

• InternetMarketingClub.org Presents 10 Golden Rules of Podcasting

  Erika Barbosa

  9 Feb 2010 | 7:36 am

  Jay Berkowitz, CEO of www.TenGoldenRules.com and Author of The Ten Golden Rules of Online Marketing will share his presentation "Ten Golden Rules for Launching and Promoting a New Podcast"- Finding your theme- How to produce a podcast- Equipment and technology requirements- How to get listed in Podcast directories and iTunes- How to get your podcast picked up in Google and the other search engines- How to launch and promote your podcast- Ongoing promotion and community buildingThis free webinar will take place on Wednesday, February 10, 2010 1:00pmEST – 2:00pmEST. To register and for more…

• Advanced Linkbuilding Techniques – Co-Citation

  Marc Purtell

  8 Feb 2010 | 12:09 pm

  There are many things to consider about a page from which you are requesting a link from. Of course, you want to take into account the relevance of the page to yours, the quality of the backlinks of that page, the PageRank, etc. Another very important factor is co-citation, which refers to the outgoing links on the page.When a page links to your website, the other websites the page links to say a lot about your website in the eyes of the search engines. Google considers websites that are linked to from the same page to be “related”. Ideally, all other links on the page would be to other…

• Happy Birthday, Facebook

  Melanie Broemsen

  5 Feb 2010 | 8:12 am

  Today is Facebook's 6th birthday, and to celebrate, the social networking site has overhauled it's homepage. According to the post at Mashable, more than 80 million users will have the update live by tonight.Of course, mine's not updated yet, or I'd share a screenshot with you. If you're interested, Mashable and Matthew Sander's Preposterous have some pictures. Here's some of the features Mashable says you can expect when your page is updated:1) Notifications will be located on thetop left2) Your pic and status will be on the homepage3) The ability to see your inbox from the homepageAlso,…

• Improve Your Local Search

  Melanie Broemsen

  5 Feb 2010 | 7:59 am

  If you have brick and mortar locations, or operate a local business, its important that your customers can find you - in the right place, at the right time. And as more and more people turn to mobile phones, local search engine optimization is especially important. Just take a look at the information below, published from WiredWebMarketing.com:A very large percentage of all searches now have a local intent, so much so, Google is displaying a (7-Box) Google Maps listing in the search engine results on many searched broad keyword terms. Look at some these local search statistics: 82% of local…

• What’s This Foursquare Thing I Keep Hearing About?

  Susan Cruz

  4 Feb 2010 | 12:29 pm

  First the big social network was MySpace, then Facebook, then Twitter and now, Foursquare! Foursquare is basically a social network “game” where people check into specific locations. If you have a smartphone, such as an iPhone, Blackberry or Android, you can use Foursquare. Why would you want to use Foursquare? The fun of Foursquare is to let people know where you are so if they are nearby or at the same place you can meet up or find new places to go to – like restaurants, museums, parks, etc. Now, this usually works when you have your actual friends on Foursquare, so it is best to add…

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  SEO.com Blog

• Book Review: ‘The Art of SEO’

  Dave Bascom

  9 Feb 2010 | 8:43 am

  One of the newest books in print about search engine optimization is “The Art of SEO,” published by O’Reilly and written by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie C Stricchiola. So what do you get when you pull in four of the most respected people in the SEO business to write a definitive book on the subject? Pretty much exactly what you’d expect: lots of juicy SEO goodness. While the authors cover some of the basics of search engine optimization, and definitely lay out a good case for the value of SEO for non-believers, this book is not for SEO newbies.

• Does Your Website Deserve to be Ranked?

  Jon Cuevas

  5 Feb 2010 | 8:54 am

  3 clues of what your site may be missing. I have a buddy who once had a crush on a girl friend of mine. But in all honesty, he simply did not deserve her due to some bad decisions and a rough personal history. So I found myself trying to explain to him that to be with a girl of that caliber, he had to be the kind of man she would want to be with. He had to “deserve” her. No, this is not a lesson on relationships. However, the idea of attracting website visitors is similar. In search engine optimization, and with our websites in general, we do things with the intent of deserving a…

• SEO.com Supports Haiti Relief Effort Through Seth Godin Event

  Dan Bischoff

  1 Feb 2010 | 1:58 pm

  SEO.com helps bring Seth Godin to a Utah networking event that will send all proceeds to “The Red Cross for Haiti Relief Fund.” SALT LAKE CITY (Feb. 2, 2010) – SEO.com, a search marketing firm, is sponsoring Startup Princess to bring renowned author, speaker and marketer Seth Godin to a fundraising luncheon Feb. 12 at the Rail Events Center. All proceeds from the event will go to The Red Cross for Haiti Relief Fund. “We’re honored to help out the Red Cross and the people in Haiti,” said Dave Bascom, president of SEO.com. “We’re also excited to be part of…

• SEO Grows Up, Now More Than Just Links and Tags

  Nathan Blair

  27 Jan 2010 | 4:01 pm

  Many businesses don’t think SEO is difficult, and they are right. It’s not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of house), or putting it into the hands of a few part-timers to cut costs, some choose the latter. They believe the knowledge to rank a website is now mainstream enough that anybody can do it. A couple of interns would have no problem fixing title tags on a website, but unfortunately for that company, search engine marketing has advanced beyond title and description…

• Be Thankful

  Tamra Hamblin

  21 Jan 2010 | 2:43 pm

  This time of year is when most people reflect on their lives, where they’re at and where they want to be in the future. It’s also a time to reflect on the good things in their lives. I thought of a list of SEO things to be thankful for. You know what SEO is! You’re already ahead of the curve if you run a website and know what SEO is. Even better if you know what the key elements of SEO are. There are plenty of resources for SEO information. When I first started doing SEO almost 10 years ago, there was hardly any information available about what to do other than title, meta…

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  1918

• Raleigh Media Leaders Inaugural Networking Event

  Phil Buckley

  27 Jan 2010 | 9:29 pm

  Two weeks isn't a long time to plan an event, here's how we did it for Raleigh's Media Leaders event.

• Study says: Facebook beats Twitter?

  Alison Campbell

  21 Jan 2010 | 10:34 am

  This post is by Alison Campbell who runs the Social Media empire at Out There Media. If you’re not following her @outtheremedia Twitter stream, you’re missing out on her balance of outrageous enthusiasm and crazy ideas with solid numbers, results, and experience to back them up. Several recent studies have highlighted the staggering amount of information [...]

• Online Reputation Monitoring

  Morgan Siem

  17 Jan 2010 | 7:06 pm

  Online reputation monitoring is no longer a feature of social-geeks, almost everyone, and every brand now needs to keep an eye on it.

• Goodbye McClatchy

  Phil Buckley

  13 Jan 2010 | 9:00 am

  I've decided to leave my position at McClatchy Interactive.

• Why You Should Attend The Raleigh Media Leaders Networking Event

  Phil Buckley

  9 Jan 2010 | 12:50 pm

  Why you should plan on attending the Raleigh Media Leaders networking event on January 26th, 2009

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  Hyper Dog Denver SEO Blog

• Denver Search Engine Optimization Meetup – Don’t Miss!

  Jim

  13 Jan 2010 | 1:17 pm

  The Denver Search Engine Optimization Meetup is launching 2010 with a bang. The meetup has grown substantially over the last two years, and is collaborating with two other meetups for the January 21, 1010 event. The Denver SEMPO Meetup is hosting a presentation from Todd Barrs of Spyglass, LLC (a local Conversion Optimization Consultant). This event will also be  the start of a new Denver/Boulder Conversion Optimization January Meetup , to cover website conversion topics every month. From the meetup page: Join us at the January Denver SEMPO meetup for a fantastic introduction to conversion…

• 4 reasons to 301 redirect old subpages ASAP

  Jim

  3 Aug 2009 | 1:49 pm

  After a major website redesign, it’s not uncommon for page locations and even page extensions to change. Maybe you’ve switched web development languages, or changed your website’s structure into a SEO friendly themed set of silos. Whatever the reason page locations have changed, it’s vital that the old page locations are 301 redirected to the appropriate new pages. It’s time sensitive for the developers to make the change, as: 1. Pages will start dropping out of the index (Google hates sending visitors to bad pages, and can see the bounce rate skyrocket). When…

• 9 Video SEO Tips

  Jim

  14 May 2009 | 3:54 am

  Ever launch a video to the sound of crickets chirping? Video SEO is an emerging set of best practices to help videos get found, understood, and popularized across the internet. Here are 9 quick tips to improve your Video SEO: 1. Use an high quality embedded player like wimpywasp.com’s player. Avoid embedding youtube’s player in your site, as it directs traffic away from your site – and provides a less professional impression to your visitors. 2. Each video should have it’s own page. This page should have it’s title tag, h1 heading, and meta description focused on the…

• Denver SEO / Colorado SEMPO communities flourishing

  Jim

  24 Apr 2009 | 2:14 pm

  Denver SEO Meetup and the Colorado working group of SEMPO have seen tremendous growth in the last year. In the ever developing world of search marketing, the meetups have become excellent resources for search marketing professionals looking to network – as well as the professional development opportunities provided by SEMPO’s excellent speakers. Last week, our president Jim Kreinbrink spoke about “Driving traffic to your blog with SEO techniques”. It was a technical presentation that gave away many great tidbits. The audience was full of experienced search marketers,…

• 13 Reasons Why Google Loves Blogs

  Jim

  10 Mar 2009 | 2:22 pm

  Google loves blogs. What is it about blogs that Google loves so very much? We’ve pinpointed 13 reasons why Google may give – or appear to give – sites with blogs a little extra boost in rankings. Of course, the list is broken down into our framework of looking at good quality sites as being accessible, relevant, and popular. Accessibility: Search Engine robots must be able to find your content. These reasons help the bots find your postings without a lot of muss or fuss. 1. Pinging Most blog software sends out a “ping” when there is a new post. Instead of waiting…

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  SEO Services Group - Blog

• App Marketing in the Social Age

  Mahesh

  9 Feb 2010 | 6:09 am

  App Marketing in the social age will help business to grow. When it comes to app marketing we cannot predict or specify the strategy to sell the product. There are plenty of iPhone apps are already... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Effective Way To Get Links From Forums

  deepika

  5 Feb 2010 | 5:42 am

  Forum is the panel for discussing our thoughts or ideas and sharing knowledgeable information. People who uses discussion forums knew that they should use a signature to promote their site, and if... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Drastic Changes in Google Search Engine - 2009

  meenakshi

  3 Feb 2010 | 9:27 pm

  Google: Google as the major search engine to maintain its competency have undergone many updates where few important updates have been listed here. Google Launches Real Time Search Results to tackle... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Are you ready to take up the Upcoming Google Caffeine Challenge?

  Mercy Livi

  2 Feb 2010 | 5:25 am

  Google has announced that it’s planning for a new algorithm update called “Google Caffeine”. Promisingly Google had given the developer preview for the Google Caffeine and asked for the feedback as... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Google Rolls Out “Social Search”

  Jeyalakshmi

  29 Jan 2010 | 7:06 am

  Google intoduces Social Search which was under experiment in Google labs, now its available in Google. By using public Google profile, Google builds Social Circle for our account that includes... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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  Smartacus Web Development Blog

• Just How Valuable Is Web Space?

  yankeerudy

  28 Jan 2010 | 11:27 am

  Is ad space in the top part of a web page worth more than space you have to scroll to see? That’s the question posed recently on a advertising broker’s member forum I frequent. Many ad brokers require that you place their ads in the non-scrolling upper part of your page (this is called “above the [...]

• What Kind of Entrepreneur Are You?

  yankeerudy

  19 Jan 2010 | 9:51 am

  Not everyone is cut out to be an entrepreneur. It takes a certain mindset, world view, and willingness to assume risk. However, not all entrepreneurs are cut from the same cloth. In fact, there are six different kinds of entrepreneur, and not every one is made for every entrepreneurial opportunity. Do you know which one you are?

• Twitter, Sometimes You Suck

  yankeerudy

  14 Jan 2010 | 10:24 am

  Twitter - is it an earth-moving game-changing unstoppable force, or a complete waste of time? It goes back and forth, and just can't seem to pull itself out of its schizophrenic spiral.Why is that?

• Five Lessons From Conan vs Leno

  yankeerudy

  13 Jan 2010 | 8:08 am

  The Conan/Leno/NBC scenario bears our attention because it can very easily happen to us, employees and entrepreneurs alike. There are important lessons we can learn in case we find ourselves in a similar situation.

• Five Reasons Why 2010 Will Not Suck

  yankeerudy

  4 Jan 2010 | 11:15 am

  Last week's post discussed five reasons why 2009 sucked for entrepreneurs. Now that 2010 is here, let's look at some reasons why we can feel more optimistic about the coming year.

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  Li'l Engine - Search Engine and Marketing news and tools

• Domain Level Penalty, Part II

  John

  6 Feb 2010 | 11:23 pm

  In Part I, we talked about how to determine if your site has been banned or penalized by Google and what to do about it. This part delves more into Google penalty folklore, and how the search engine is constantly changing and evolving to counter nefarious work-arounds that people develop to game the search engine world. In August and September 2009, Google made changes that demote a site by 50 places in the rankings if you are penalized. At this time, variation of anchor texts grew in importance even more than it had in previous years. The “rules” of building natural anchor text…

• Domain Level Penalty Part I

  John

  4 Feb 2010 | 2:32 pm

  Has your website’s search engine ranking dropped drastically for no apparent reason? It is possible that your site has been hit by a domain level penalty from Google’s web spam team. A domain level penalty means your whole site has been demoted drastically in the search engine rankings – not just certain pages of it. The bad news is this can be difficult to pin down. While there are tools to help you figure out if your site has been penalized, there is a degree of speculation about it. When your site’s Google search engine ranking takes a hit suddenly, then you can…

• Google Caffeine Update

  John

  31 Jan 2010 | 10:53 pm

  On Jan 27, Google promoted its social searching algorithm from the laboratory to “beta,” which means it’s now a regular search option. Reactions so far are mixed. Social searching has been praised by those who care what their friends on Twitter think of the new iPad, and criticized by those who wonder how anyone could care what their Twitter friends thinks of the iPad. To partake of this new morsel on Google’s search buffet, you need to sign into your Google account and update your Google profile to include links to your accounts on social sites like Twitter and…

• Do SEO and Link Building In-house, or Outsource?

  John

  29 Jan 2010 | 9:27 pm

  Search engine optimization (SEO) and link building are two of the most important things that determine the success of your website. You may wonder if you should work the SEO in house, or if you should outsource it from the start. There are a couple of situations in which you would be better off outsourcing from the get-go: You know little or nothing about web page design and outsource that so you don’t have to deal with it There is no time to waste on trying out things that might or might not help But for many website owners, doing SEO and link building in-house is a good first step.

• Introducing the Li’l Engine Certified SEO Banner

  John

  28 Jan 2010 | 11:35 am

  Lil Engine Announces OSC Certification for SEO Companies Lil Engine, an established resource of information on SEO and internet marketing, is excited to release OSC, Organic Search Certification, as a way to verify and recommend professional SEO companies. January 27, 2010 Winston-Salem, NC Furthering their ongoing effort to provide useful information and tools to site owners, Lil Engine now offers a certification for SEO Companies. OSC, which stands for Organic Search Certified, is a vetting process to verify the professionalism and quality of a company’s SEO techniques. Unfortunately, in…

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  SEO Meme - TweetMeme

• Quicktake: What Google Buzz Means

  9 Feb 2010 | 10:26 am

  Web Strategy by Jere Quicktake: What Google Buzz Means: Google launches status update features Google launches Buz... http://bit.ly/brryfF0 comments Source: www.web-strategist.com

• Blog Like a Cartoonist – Six Stunning Secrets to Help You Break Through Bloggers Block

  9 Feb 2010 | 10:26 am

  And now for a guest post with a difference from Cartoonist Mark Anderson from Andertoons.com who created this comic to illustrate the writing techniques he uses to create his cartoons, and how they can help bloggers push through writer’s block.Post from: Blog Tips at ProBlogger.Blog Like a Cartoonist – Six Stunning Secrets to Help You Break Through Bloggers BlockShare This0 comments Source: www.problogger.net

• Liveblogging the Google Buzz Launch

  9 Feb 2010 | 8:57 am

  Google is set to announce a new social tool at a 10:00 am event on its Mountain View campus. Due to the last-minute notice, we’re not on the scene, but Google is providing a webcast via YouTube that we’ll be using.Stay tuned for the liveblogging to start at 10 am or shortly thereafter….Okay, so it’s [...]....0 comments Source: searchengineland.com

• When Does Social ‘Aggregation’ Become ‘Stealing’?

  9 Feb 2010 | 6:34 am

  [Bear with me. This isn’t really about Google. I promise.] So, last week I accused Michael Gray of being off his crazy pills when he accused Google of stealing content and hijacking traffic by showing a business’ hour and review information in the SERPs. Michael and I don’t always agree but I typically ‘get’ where he’s coming from. However, this time I didn’t. It seemed like he was…0 comments Source: outspokenmedia.com

• Weekly Search & Social News: 02/09/2010 | Search Engine Journal

  9 Feb 2010 | 6:26 am

  Welcome to another edition of ‘7 Days of Search and Social‘ – I hope this edition finds you well and 2k10 is rocking so far (busy, but fun over here).Last week was the kind of week a geek like me dies for. There were a ton of great blog posts, plenty of humour, lots of geeky IR stuff (including an IR post with profanity.. wicked cool!) and even a bunch of interesting patents. Actually, one…0 comments Source: www.searchenginejournal.com

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  SEO Scoop

• Keyword Research Offs Writer’s Block

  Megan Slick

  3 Feb 2010 | 6:05 am

  Remember when you were in school and your teacher told you what to write about? Those were the good old days, weren’t they? Now you have to come up with your own stuff and it isn’t so easy. That is why keyword research is hands down the best combatant of writer’s block. When a writer has keyword research, they have their assignment. Beginning Keyword research is the best antidote for writers block because beginning is the hardest part of writing. If you don’t know where to begin, then you have endless possibilities. Endless possibilities lead to never starting…

• Industry Developments in January 2010

  Ruud Hein

  2 Feb 2010 | 12:05 pm

  LINK WARS (1) Our world-wide web is one made up of links; without them, no web. Plain and simple. It’s thus that any threat to linking  affects us all. In China the dominant search engine Baidu was acquitted for linking to illegal music downloads. The reason, Beijing No.1 Intermediate People’s Court said, is that Baidu doesn’t pirate those tracks themselves and therefore have no responsibility in paying any damages. That reasoning is close to the one followed in the USA where the 2000 Judge Kaplan decision barred sites from linking to (illegal) content if 3 conditions…

• Tags, Duplicate Content & SEO

  Ruud Hein

  26 Jan 2010 | 5:55 pm

  Michael "Graywolf" Gray suggests that alhtough the road to using tags on your web site isn’t devoid of pitfalls and some gotcha’s, their usage does open up some advanced strategies . By using tags you can provide a more granular way to break down the content on your website. This break down can provide alternate navigation paths to your content for both humans and search engines. This break down becomes more useful to humans if you link words/tags within the main body of the content. This break down is extremely effective for serving very targeted advertising or…

• Google Suggesting Correct Shortened URL

  Ruud Hein

  25 Jan 2010 | 12:02 pm

  When following a link shortened via the Bit.ly URL shortening service, I noticed how Google will try to suggest a correct Bitly link if the one you tried to follow goes nowhere:

• Sherlock Holmes on Copywriting

  Megan Slick

  6 Jan 2010 | 3:37 am

  In honor of the newly released Sherlock Holmes movie, let’s deduce what Sherlock Holmes would say concerning copywriting. It’s elementary. Details Holmes has an absolute obsession for details. Copywriters need the same voracious appetite for them. The details of your product, service, or company are their most interesting aspects. Holmes said, “The little things are infinitely the most important.”1 The details are what set you apart from your competition. They paint a picture, allowing potential clients to get to know your company. Once copywriters obtain the details, they can…

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  Start All Over Again!

• AWOL from IM

  Denise Allen

  19 Jan 2010 | 4:14 am

  Right, I have been missing for a while, and for good reason. I have moved home AGAIN and there are no phone lines here, so I have been connected (huh thats a joke!) to the internet via a 3G connection. At best I get dial up speed and it constantly fluctuates from 0kb to about 40kb, not conducive to working online Im afraid. The good news is that I now have a satellite connection, which is pretty much a consistent 1mb up and download speed. That means I am back, with a vengeance. However, my sights have changed in the meantime. I no longer believe that I can earn an honest living doing only…

• Genuine On-line Earnings – MAHALO

  Denise Allen

  22 Oct 2009 | 4:09 am

  I have been working really hard at a site that provides the facility for you to create reference pages and get paid for each one. No buts, no maybes and no scam. These guys will pay you on the nose for any task you complete that they accept, if it meets their standards. It doesnt sound like much, but at least I have a basic sum of money to invest into my internet marketing plan, which right now I am sorely lacking. If you think you can write a factual page of around 500 words, in a given format then go to: http://mahalo.com Ask and answer some questions, carry out some barnraising tasks, then…

• DONT Make Google Advertisers Pay Unnecessarily

  Denise Allen

  6 Oct 2009 | 7:29 am

  I felt I should make a point of letting you know that I like to be fair to my fellow marketers and I also like to be fair to Google. What do I mean by this? I mean that, if I am genuinely looking for something to buy online or it is a personal interest thing, then I will directly click on the Google Sponsored ad link and the advertiser (I’m afraid) has to pay for that click. BUT, and this is a big BUT!! If I am doing market research for a niche that I am currently in or looking to get into, I do NOT make the advertiser pay, its just not fair, I may be his competition, but making him pay…

• What In Twitters Name Shall I Write Next?

  Denise Allen

  2 Oct 2009 | 3:20 am

  Im going to tweet this post to my twitter followers so they can help me in my choice. I havent written for a while, not because I dont know what to write or have run out of ideas, but because I cant choose which subject to write about next. I have ideas flowing through my head all day and each time I think, “right, I’ll post about that”, only to be put off by an even better idea. So, will you help me choose my next topic here, what do you want me to rant or rave about? Comment at the bottom on your choice, and I will post over the weekend. Here is your list to choose from:…

• Do You Want To Be An Internet Marketer?

  Denise Allen

  25 Sep 2009 | 1:57 pm

  I have had an idea and would love to get your feedback. I have spent 18 months struggling to set up an online business on a “budget” and I mean for “nothing!” I have in fact worked out how to create the beginnings of an online business for under $10. Do you believe this is possible? Well, it is! Ive actually done it and I really want to share this with everyone possible. Let me know if you would like me to create a guidebook and instructions on how this is possible, and I will give YOU first choice and a discounted price on my first ever ebook. I remain your truthfully…

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  periscopeUP

• Website Leads

  Dan Kaplan

  27 Jan 2010 | 11:59 am

  This one’s for Fritz, who asked us why we’ve been so quiet lately. Why Does A periscopeUP Website Generate More Leads? On sales calls, Eric-our-sales-guy often gets asked why the websites we build are able to generate so many leads. It’s not a simple question to answer to prospects who don’t understand interactive lead generation or technical website bable, plus there’s A LOT that goes into a website to get it to perform. Without giving away our secret sauce, here’s what we make sure to cover on every website build. Website Planning Stage is Thorough and…

• Local SEO Checklist

  Dan Kaplan

  6 Jan 2010 | 8:04 am

  Local Search Engine Optimization Checklist When optimizing a local business website, there’s a few additional things we do to ensure the site will do well. Our checklist for local SEO is below. We define local search as either a search with the town name (“seo baltimore”) or any search that returns a pin map with local results. Our checklist for local search engine optimization Please note, we do these items in addition to our regular SEO checklist. On page local optimization City & state in title tag Address in footer hCard microformat on contact us page Off page local…

• Personal promotion

  Dan Kaplan

  30 Nov 2009 | 7:12 pm

  Personal Promotion with SEO Our friend Joe has a personal website (www.joemillman.com) and blog (http://blog.joemillman.com).  Here’s our free advice to him and anyone with a personal website who wants to get high on Google — our tips for personal promotion with SEO.  1. Get a Google Webmaster Account http://www.google.com/webmasters/ Add the following as “sites”: www.joemillman.com http://joemillman.com http://blog.joemillman.com a. Verify your website(s) according to the instructions. Under settings, make www.joemillman.com the preferred domain for all your…

• Basecamp Google Calendar

  Dan Kaplan

  25 Nov 2009 | 10:37 am

  Synch Basecamp & Google Calendar We use Basecamp to manage all our SEO and web development projects. One of our favorite features is the synch with Google Calendar, which we are able to share across our office or with clients. Here are instructions on synching Basecamp with Google Calendar. At the end, we provide a productivity tip. 1. In Basecamp, go to the project’s milestone tab. 2. On the right column in Basecamp, click on Subscribe to iCalendar. 3. Copy link. 4. Switch to Google Calendar. On the left, under “Other Calendars” click “Add,” then “Add…

• Google Update Due After the Holidays

  Dan Kaplan

  17 Nov 2009 | 10:01 am

  Google announced recently that it would be postponing its “Cafeine” update until after the holidays. They say this will have a minimum effect on search ranks, but as with all their past updates, our clients are sure to be affected in some way. One important change is Google will be giving more results based on up-to-the-minute breaking events, to compete with Twitter and Facebook’s real time search initiatives. We appreciate Google holding off on making this change, to put webmasters at ease that no rankings will change until after the holiday shopping season. More…

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  Fathom SEO Blog - Search Engine Marketing

• Search Engine Marketing NewsWire – February 2010

  Kurt Krejny

  9 Feb 2010 | 8:31 am

  Online Conversions and Google Analytics Custom Reporting Google Analytics is a very robust and flexible analytics tool that simply helps us do our job better. We have worked with a number of different analytics packages over the years, but Google’s tool continues to support and enhance the tracking capabilities for our client’s websites. Creative Link Building: It’s Not All About You As the SEO industry continues to explode, webmasters and site owners are becoming more savvy to linking strategies and are less likely to just give a link away. Developing link bait that will…

• Of Google, Unicorns and Uniforms

  Matt Keough

  5 Feb 2010 | 1:26 pm

  There has been some attention lately to Google’s use of synonyms and related searches. Google posted about it on their official blog.  One change is they are bolding not just plurals in the results, but also terms that mean the same thing. In short, it is wise to recognize that there are many ways to express the same concept. Google is attempting to be less literal and yet continue to deliver relevant results.  While one searcher may use “sofa” and another uses “couch”, both might be interested in a shopping results from the same furniture store. This may be good on a couple of…

• Fathom SEO Employee Spotlight: Caroline Bogart

  Kurt Krejny

  5 Feb 2010 | 9:01 am

  Caroline Bogart SEM Technical Writer Areas of Specialization: SEO Leadership Role: I write and edit content for our manufacturing and technology clients. Industry Verticals: Manufacturing, Technology Best Thing About Working at Fathom SEO: It’s a fun working environment where I get the opportunity to do the work that I enjoy. Most Challenging Aspect of Your Job: Keeping up with the ever-changing SEO industry! Most Rewarding Aspect of Your Job: Seeing my content recommendations positively impact our clients website rankings. Education: BA in Journalism from Miami University, MA in…

• How Does Social Search Affect SEO?

  Dustin Brady

  4 Feb 2010 | 7:37 am

  Last week, Google announced that they were moving Social Search from experimental status to beta and making it available to the public. As Google’s Social Search grows in popularity, search engine marketers are starting to ask, “How do we optimize for it?” Before we talk about optimizing for Social Search, we’ll first talk about what it is. Google explained that they created Social Search to help users easily find content created by people in their social networks. Right now, Social Search can only work for users signed in to Google because Google has to use their profiles to build a…

• What Can SEO-Savvy Blogs Do For You?

  Abigail Rossbach

  2 Feb 2010 | 10:00 am

  To blog or not to blog – if that is your question, then reading this post should help you find the answer. Creating a blog for your company is an excellent way to implement SEO strategy. Many people do not realize the important connections between successful, regularly-updated blogs and SEO rankings. TopRank Blogging recently published a survey covering the “Impact of Blogging on Search Engine Optimization.” Of the 326 participants, 87.4% “successfully increased measurable SEO objectives as a direct result of blogging” and 94% “reported seeing measurable SEO benefits from blogging…

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  Search Engine Optimizician

• "SEO Gary Pool" is Victim of Fraud by The Flux in Pakistan

  Gary Pool

  8 Feb 2010 | 11:11 am

  "SEO Gary Pool" is being used by The Flux SEO from Pakistan to commit fraud. What would you do?

• SEO – Internet Marketing – SEM – Technology Definitions

  Gary Pool

  4 Feb 2010 | 2:59 pm

  SEO glossary with the internet marketing definitions you have been looking for.

• Google Plot To Kill Local Search Engine Optimization and Web Design Firms

  Gary Pool

  25 Jan 2010 | 10:10 am

  Is Google really taking aim at local SEOs and web designers with evil intent?

• Search Engine Rankings New Signals Indicate Google is Using…

  Gary Pool

  22 Jan 2010 | 10:10 am

  The signals that enter into you Google search engine rankings. Do you see the light?

• SES, Page Load Times, and Your Google Rankings

  Gary Pool

  18 Jan 2010 | 4:52 pm

  SES January 2010 Touts Page Load Time as a New Ranking Factor. March 2008 I talked about page load times effecting Google rankings.

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  FMS SEO

• Google Page Rank Score Too Low? Keep Your Links Thank You

  Karl Foxley

  9 Feb 2010 | 5:14 am

  Google Pank Rank Score Too Low? Keep Your Links Thank YouYou May Also Enjoy Reading:Desktop Page Rank Checker ToolWhat Are The Best Links For SEO And How To Get Them?Guest Blogging For Fresh Content... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Links for 2010-02-07 [Digg]

  8 Feb 2010 | 12:00 am

  Who Else Wants More Traffic And Inbound Links? Discover the top directories of CSS Galleries to submit your web site to for instant traffic and back links. Page Rank for each site is listed for... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Submit Your Website To CSS Gallery Web Sites

  Karl Foxley

  5 Feb 2010 | 5:06 am

  CSS Directory Submission Lists for traffic generation and instant backlinks.You May Also Enjoy Reading:How To Submit Your Website To The Yahoo Search EngineHow To Submit Your Website To GoogleHow to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Scribbly Note Taking Application

  Karl Foxley

  2 Feb 2010 | 11:00 pm

  Note taking made easy with the Scribbly note taking application.You May Also Enjoy Reading:15 Free Tools To Add To Your Online Business Toolbox [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Brand Your Wordpress Admin Area (Ideal For Multi-Author Sites)

  Karl Foxley

  1 Feb 2010 | 4:16 am

  Wordpress Custom Admin Branding makes personal branding of your Wordpress blog real easy!You May Also Enjoy Reading:How To Easily Integrate An AWeber Opt-In Form With Your Wordpress BlogAffiliate... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• 
  Adam Sherk

• Foursquare and The New York Times Archive Would Be a Great Match

  Adam Sherk

  9 Feb 2010 | 5:57 am

  Now that Foursquare is all the rage (or the bane of existence if you don’t like all those check-in and badge tweets invading your Twitter stream) news sites are looking at how best to leverage location-based social networks. The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. While the most natural opportunities for publishers will be tied to current news and information, there are also some…

• Does Social Media Increase a Journalist’s Value?

  Adam Sherk

  4 Feb 2010 | 8:21 am

  A major newspaper is about to undergo another dreaded round of layoffs. After the first wave of buyouts, a tough choice has to be made been two journalists of equal talent and seniority. One journalist has a large following and active presence on several social media sites. The other does not. Who offers more value to their organization? While things are not that simple, the fact is that being social media savvy is becoming an increasingly important part of a reporter’s skill set. In developing social media strategies for news sites, marketing typically takes the lead on the audience…

• 20+ Major News Sites Ranked by Domain Authority

  Adam Sherk

  1 Feb 2010 | 8:50 am

  When it comes to competing for search engine visibility, major news organizations tend to benefit from having strong, trusted domains. But just how strong are those domains? Using SEOmoz’s new Open Site Explorer I did a head-to-head comparison of 20+ news sites to see which had the most domain authority. To calculate the scores, SEOmoz uses an amalgamation of link metrics to create a single predictive score for each domain. They refer to domain authority as “our best prediction about how content would perform in search engine rankings on one site vs. another” and claim an accuracy range…

• 10 Quotes on the Apple iPad and the Business of News

  Adam Sherk

  28 Jan 2010 | 8:40 am

  Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media. You can view this in the spirit of Robert Scoble’s To create or curate?, or catch on that I’m on a project deadline and don’t have time to contribute my own thoughts. Either way, here are 10 quotes that caught my attention on how the iPad will impact news organizations from a business or design perspective: “The business side of the equation will be complicated. Apple has proven over and over that…

• Social Media Super Bowl: Which Team Has More Reach?

  Adam Sherk

  26 Jan 2010 | 6:31 am

  So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. But I’m here to look at what really matters – which team has more reach via social media? Now we all know that social media isn’t a numbers game – it’s not just about reach, it’s about making the most of your connections. Furthermore it’s not possible to fully quantify reach across all social media, especially since that brings up the discussion of…

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  FedEx's Blog - SEO Tips - SEO Blog - Internet Marketing - Blogger Tips

• Convert RSS Summary to RSS Full Feed

  Tony Tran

  9 Feb 2010 | 8:50 am

  You are a blogger and you want to make an autoblog to turned your traffic into money without working hard such as collect information, write new articles and publish it. Of course you need to work a times for first time, setting up, configuration something, one of them is feeds reader and writer. You found a [...]

• Make Money with Autoblog and Google Adsense

  Tony Tran

  6 Feb 2010 | 5:26 am

  Did you ever know autoblog ? What is it ? Autoblog is name for all blog which use contents from another website, rewrite and publish again with short description … All of these steps always automatic by blog platform ( wordpress or blogger.com ). What are benefits of autoblog bring to you ? First, you can decrease your time [...]

• Link Building: Tougher Than It Sounds

  Tony Tran

  4 Feb 2010 | 8:18 am

  You probably do not need to read the latest advice from the marketing online consultants to figure out the basic idea behind link building. Without links, your site will not develop authority. Without authority, it will not move up on the search engines. But even the most savvy online consultant would have to admit that [...]

• Google Adsense Revenue Share Down ?

  Tony Tran

  31 Jan 2010 | 10:10 pm

  All blogger always hope that growth in large markets like the U.S. and UK will take the income of online advertising increased. However, signs haven’t positive impact for many ads networks, one of it’s Google Adsense. So where is main reason influence to your revenue(s) ? Why Your Google Adsense Revenue Decrease ? Looking [...]

• How Google Image Search Helps SEO

  Tony Tran

  28 Jan 2010 | 6:44 pm

  What is Google Image Search? Google has a dedicated version of its search engine called Image Search which helps find images. Claiming to be the most comprehensive image search facility on the web, it has billions of images from websites already within its index. When searching for images, you can tailor the search for various sizes [...]

• 
  PreciseInternetMarketing.com

• Search Engine Marketing

  admin

  2 Feb 2010 | 5:24 am

  Search engine marketing is the practise of marketing your websites on the search engines. It is typically a core service offered by an internet marketing company, for good reason. It is one of the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• How To Set Up A Wordpress Blog

  admin

  1 Feb 2010 | 10:38 am

  So far in the search engine optimisation challenge we have picked a keyword to target, selected a domain name, bought a name and then sorted out hosting. Now that we have the basics sorted out, we... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• How To Make Your Website Seem Relevant To The Search Engines

  admin

  30 Jan 2010 | 11:41 am

  Search engines rely on providing users relevant results for a search query. Typically the site the search engine determines is most relevant for the search query is in the number one position. As an... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Website Hosting

  admin

  30 Jan 2010 | 6:15 am

  Website hosting is another vital element of setting up an online business. In the previous post we learnt how to buy a domain name, now that you have bought a domain name you will need to host your... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• Buying A Domain Name

  admin

  29 Jan 2010 | 9:34 am

  Buying a domain name is one of the first steps when setting up a website. It is a very simple thing to do, so this blog post will not be long. Before you buy a domain name, you must spend some time... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

• 
  EduTek n Social Media Advisor

• Advisor2U (Dr.Kumuda Gururao) features in Who is Who of ‘Asian Admirable Achievers’

  EduTek_SocialMedia Consultant

  2 Feb 2010 | 1:23 pm

  ‘Asian Admirable Achievers’ by  Rifacimento International is ‘dedicated to remarkable people of Asia for their meritorious work and selfless service’ ‘Asian Admirable Achievers’ Voume Fourth (2010): Who’s Who. ‘Presents about 500 capsule profiles of personalities identified in various fields of activity’ Gururao (Ms) Kumuda is featured as Social Media Learning / Marketing Consultant at Advisor2U.com Dr. Kumuda Gururao’s Achievements include:  First Prize Winner of the BOLT (Broad Outlook Learner Teacher) Award for Chennai, India organized by Air India. The…

• 2 Feb 2010 | 7:44 am

  EduTek_SocialMedia Consultant

  2 Feb 2010 | 7:44 am

  Hi All, Advisor2U (Dr.Kumuda Gururao) features in Who is Who of ‘Asian Admirable Achievers’

• Real-time Search Using Bing Twitter and Twoogle

  EduTek_SocialMedia Consultant

  12 Jan 2010 | 8:39 am

  I had been saying in the past that using Twitter for establishing branding, dialogue with the customer is a must as it offers real-time way of interaction with your users. Similarly in higher education sector too, various studies have confirmed the usefulness of Twitter as an educational tool.   The section ‘Using Twitter in the Classroom’ in the article ’50 Terrific Twitter Tutorials for Teachers’ confirms the above point.   Since BING and Google have decided to include tweets from Twitter in their search results, the search results for keywords would yield real-time…

• Mobile Solutions for Corporate Sectors

  EduTek_SocialMedia Consultant

  27 Dec 2009 | 1:30 pm

  In this blog, I want to point out that wireless mobile technology along with internet enable people to access and exchange information with others easily. This concept when exploited properly would allow work force to be more knowledgeable resulting in better interaction among themselves with customers and clients.   Areas requiring training through mobile devices   How can this technology be used by corporate sectors? This technology can be used for   Finding opinion of people before launching a new product, modifying existing product. Getting feedback about the service…

• Curriculum Designing and Evaluation for Autonomous Colleges

  EduTek_SocialMedia Consultant

  5 Dec 2009 | 1:17 pm

  I recently participated as Resource Person in a workshop organized by Center for Educational Research, MKUniversity, India. The workshop was conducted at V.V.V.College for Women (Autonomous)   I explained the following topics:   Concept Map as the Basis for Curriculum Development Curriculum Development Models The main points I covered for both the topics are:   Concept Map as the Basis for Curriculum Development   ·   Steps for creating Concept Map ·   Uses of Concept Map including Curriculum Development (CD) ·   Steps involved in developing…

• 
  Propellernet Blog

• Linkbait, your website’s best mate

  The holy grail of SEO, a self-feeding SEO machine, and all that jazz... When the quirky meerkat Aleksandr Orlov appeared on our screens in 2009 to inform us of the difference between Comparethemarket.com and Comparethemeerkat.com, some brilliant linkbait was born. The spin-off site Comparethemeerkat.com (where you can compare thousands of meerkats), has ...

• Propellernet HQ relocates to Brighton!

  After 7 years at 40 Church Road in Hove, the time has finally come for Propellernet to move to swanky new offices in the centre of Brighton! The Hove office has served us well, but as we continue to grow and win new clients, it's time for a fresh and much ...

• MDHub Seminar: Introduction to Search Engine and Website Optimisation

  This week saw myself and Stu Bowker presenting on behalf of Propellernet at the MDHub 100 SEO & Google tools seminar, at the Sussex County Cricket ground. Our presentation gave a basic overview of SEO, exploring some link building tactics and the role good online PR can play. We also touched ...

• Good Idea + Social Media = Big Impact

  If you’ve somehow remained unconvinced that social networks can profoundly affect people, organisations and businesses all over the world, then there were a few social media campaigns that during 2009 that probably grabbed your attention. Forget the frantic rush to log-in to Facebook and un-tag yourself from a Christmas party ...

• How to create a successful online PR campaign: 3 great examples

  As a leading online and social marketing agency, customer insight is at the heart of everything we do.  Using our unique revenue potential model and persona insight tool as part of a strategic planning phase, we identify the most lucrative keyword areas and ensure we build a holistic view of ...

• 
  Samir Balwani - Internet Marketing Strategy

• Are You Marketing or Advertising?

  Samir Balwani

  2 Feb 2010 | 7:28 am

  Lately, I’ve been thinking about how social media has been a part of our overall marketing program. I started to realize that our definition of marketing and advertising is slowly evolving. In my mind advertising was the driving force of a marketing campaign. The idea was to create something interesting and broadcast it with advertising. credit Advertising was more important than the actual campaign. If you spent enough money and as long as it was marginally interesting, you could be successful. Nowadays, there’s seems to be a tip in the scales. Marketing is becoming more…

• This is How You Measure Social Media ROI

  Samir Balwani

  28 Jan 2010 | 6:45 am

  More talk about social media ROI and measurement? You know it. This time Mitch Joel of “Six Pixels of Separation” wrote a post about measurements and metrics. As much as I like Mitch (his articles are great and I highly recommend his blog), I really disagreed with his take on social media ROI. credit He states that… “Thinking about business objectives instead of ROI makes the whole strategy that much workable and doable. In the end, instead of looking for the ROI in Social Media, maybe the smarter thing to do is to focus on what the business objectives are, and then figure out if…

• Will Social Media Survive?

  Samir Balwani

  20 Jan 2010 | 6:44 am

  Social media… what a buzzword. It’s grown, exploded, and ushered in a new paradigm in marketing. Kind of. It seems like everyday there’s a new social media guru, someone to tell you how to use your Facebook, when to Tweet, or berate you for not having a FourSquare. The social media industry, in its current form, is not sustainable. Why do I say that? Well, two main reasons stand out. First, it’s not easy to assign or forecast ROI from social media. Without being able to at least estimate return, managers have a hard time justifying investment. It’s not a large issue right now…

• Social Media Requires a Cultural Investment

  Samir Balwani

  13 Jan 2010 | 6:00 am

  Investment is a word that rules business decisions. How much do I need to invest? It’s a question I hear on a near daily basis. So why is it that when it comes to social media, many focus on money and ignore the cultural investment? Everything you do has a cost, whether it is monetary, time, or some other abstract resource. Social media although not the most expensive, requires a cultural evolution. For many of the largest companies, a cultural investment can be greater than a monetary one. To change a business culture requires a form of dedication and collaboration rarely achieved. But…

• Welcome to 2010… Now Trim the Fat

  Samir Balwani

  11 Jan 2010 | 7:00 am

  It’s January, the month where the gyms are packed, fitness rules, and ad campaigns take an odd turn towards diets. But as much as we’re trained to make weight loss resolutions, your business should be looking to lose excess baggage as well. credit I’ve written fairly extensively on how most brands tend to shoot themselves in the foot when it comes to social media. Almost always, the largest culprit to online marketing failure is bureaucracy. It’s the reason why small businesses can excel at social media, while adoption is slow for large brands. Online marketing requires a company be…

• 
  Rembrandt's Blog

• How’s That Resolution Going?

  Did you make a New Year’s resolution this year? How’s it going? Well, if you’re having a tough time keeping your resolution, how about creating goals instead? I know. I know. You’ve heard it all before. Well, I once felt the same way. But actually writing down your goals can have a significant impact on your happiness and wealth. As soon [...]

• What’s Your “Lucy” Moment in Copywriting, Marketing or PR?

  Last week, I was on a much-awaited, exclusive teleconference with a well-known and very successful business and marketing consultant. As the call began, the tips and ideas started flowing, and I feverishly took notes and tried to digest all of the information. Everything was going really well, but then…things started to get ugly. About half way through [...]

• Are You Using This Six-Letter Word?

  Times are tough right now, and the recent earthquake in Haiti really makes us stop and think about our blessings. With this in mind, have you thanked your customers, partners, associates, and media contacts lately? If not, here are three simple ways to use this six-letter word to improve your relationships – and your business: 1. Just [...]

• 
  Danlew.com

• Australian Online Businesses

  Dan Lew

  31 Jan 2010 | 2:02 am

  Online businesses in Australia are surely one of the most thriving and profitable. For example Carsales.com.au, Wotif.com, Sitepoint.com and Digitalpoint forum just to name a few are all Australian owned sites and are very well known and profitable. USA web businesses in my opinion are really overrated. I even know that top UK sites are also [...]

• Buying Sites Vs Buying Links

  Dan Lew

  30 Jan 2010 | 2:59 am

  What are the pros and cons of buying sites verse buying links for SEO? Well first of all most big websites out there these days have hundreds of mini sites or sites that they have established that are relevant and link to their main site. This is good if the sites that are linking in are [...]

• Doing Business in Melbourne

  Dan Lew

  25 Jan 2010 | 3:38 am

  Generally speaking if your wandering around Melbourne at cafes wearing a suit and have business cards handy, deals are very easy to come by. Most people who are from Melbourne are very social people so network marketing is very easy and conversation with CEOs are not a problem, as they too also like to get out [...]

• Targeted Traffic with High Conversions

  Dan Lew

  23 Jan 2010 | 6:33 pm

  I recently came across a site that suggests that they have very high conversions. That site is called Traffic Python. Although I am yet to see results as I just joined, the tutorials seem very promising. The great thing about their system is that when you send referrals you get credits based on that and can [...]

• Satellite Maps of Haiti Quake from Bing and Google

  Dan Lew

  23 Jan 2010 | 6:57 am

  As mentioned in my earlier post suggesting Haiti Quake as being one of the most searched keyphrase this month according to Google Trends, I figured it would be an idea to provide something a little more useful and worth looking at. The devastating earthquake in Haiti recently that killed and injured many thousands was astonishing to [...]

• 
  97th Floor: SEO, Viral Marketing & Social Media Blog

• Viral Marketing Ideas and Infographics for Valentines Day

  Chris Bennett

  9 Feb 2010 | 9:24 am

  We have had tremendous success over the last couple years in creating and marketing viral articles and especially infographics for our clients. There is always a unique opportunity to do something viral when a holiday or major event is approaching and currently we don’t have any clients that would fit the bill of Valentines Day. So I wanted to outline some viral and infographic ideas that any of you can use if you have a site that is related to the Holiday. The Meaning Behind Flowers [Infgraphic] - This would be a graphically driven chart showing all the major types of flowers and roses…

• 5 Must Do’s After A Successful Viral Marketing Campaign

  Chris Bennett

  15 Jul 2009 | 8:39 am

  I have talked a lot about what to do to create and promote viral content. I wanted to give some tips that have helped me ensure that my future campaigns have equal success. First and this should be obvious before any viral launch you should have a set of metrics and goals you are looking to achieve and track. Whether that is sales, traffic, leads or links. What is it that you are looking to achieve as a result of a viral campaign? I am going to manly talk about learning from your mistakes to make future virals better as well as links and traffic as that is the most common/general goal of…

• Social Media For Firefox Adds Bit.ly (this is really cool)

  Chris Bennett

  13 May 2009 | 7:29 am

  In 09 we have made 2 very cool updates to Social Media for Firefox. In Feb we added Twitter, Sphinn and Mixx. This lets you hit the manual button on any URL you are on and see how many Tweets it has had. In other words it lets you see how many people have posted your link on Twitter. (There are a million short url services and we are working frantically to add the most prominent in so numbers might be a little off until then) Today I’m announcing that we have added Bit.ly the Short URL service and I am really excited about the time it is going to save you. Here is how it works. After…

• 5ones.com Launches Earth, An Actions Sports Google Maps Mashup

  Chris Bennett

  5 May 2009 | 10:51 pm

  Aside from 97th Floor, I co-own an action sports news site called 5ones and a live analytics company called BLVD Status. This week 5ones launched a very cool project that we have been working on for a very long time (initial idea Jul 08). It is called, “5ones Earth” and it is an interactive Google Maps mashup that organizes all of the worlds Surf Spots, Skate Spots, Ski/Snowboard Resorts, Pro Shops and Company Headquarters. The idea is if you are in Hawaii on vacation and you are not familiar with the local surf spots you can do a search and the application will bring back all the…

• Taking Social Media Beyond the “Top 10 List”

  Chris Bennett

  6 Apr 2009 | 2:00 am

  This is a guest post written by Vince Blackham over at Primary Affect. Holla! Follow him on Twitter With social media reaching near its peak, more and more people and businesses are realizing its importance. Unfortunately for most, they get their ideas from a “bag-and-tag” blog post that claims it has the end-all result to reaching viral success. There’s especially been a lot of chatter on Twitter about people being so called “social media experts/gurus” and, in turn, there have been a bunch of blog posts to ridicule those type of people. One of my favorites on…

• 
  Daily SEO Tip

• Use Permission Marketing to Improve E-Mail Link Begging

  Ann Smarty

  9 Feb 2010 | 7:22 am

  The guest post is by Ross Hudgens, a Senior SEO Analyst at Single Grain. You should follow him on twitter here. Seth Godin coined the term Permission Marketing, which means that you obtain permission from the consumer before advancing to the next step in the purchasing process. The opposite of this is interruption marketing – interruption marketing frequently occurs when you watch television or surf the internet. The commercials you don’t want to watch get pushed in your face, similar to the AdSense or banner ads that clog the internet. It makes sense – when you are yelling at someone…

• How to Discover the Pages on Your Site With the Most Search Traffic

  Ann Smarty

  8 Feb 2010 | 7:38 am

  *This guest tip was provided by Dee Barizo from Celebrific* Once you’ve been running a site for a while, your analytics stats become a great source of information for improving your search optimization. One simple way to leverage your stats is to figure out which pages or posts are attracting the most search traffic. For this tip, you’ll need Google Analytics. First, go to Content and then click on Top Landing Pages. This will bring you to the screen that shows your best landing pages. However, you need to filter them to show the visits from search engines. Go to the drop down…

• Get Your Name Heard by Guest Blogging

  Ann Smarty

  4 Feb 2010 | 7:07 am

  This article was by Christopher Holland who works for nbat Digital - a multimedia design agency based in Kent. If you plan to start guest blogging, do join My Blog Guest: the forum that connects bloggers to guest posters. As the Internet has grown so much in the last decade, it has become vital for small and large businesses to gain an online presence. This can be achieved by search engine optimisation, with the key part being to obtain relevant backlinks. With social media (Twitter, Facebook etc…) being the latest trend, it has become a lot easier to publish and share your articles.

• 9 Coupon Sites You Can Add Your Products Into Free

  Ann Smarty

  3 Feb 2010 | 7:26 am

  *The following guest tip was provided by Warner Carter who provides Search Engine Placement Marketing services.* SEO ultimately means driving traffic and making sales. What I like to call “Search Engine Placement Marketing” I will be implementing this in a few weeks for a new client that has a retail vitamin store and a website. He also has his own brand and this should get him some quick results. You can go right to any of these sites and add your coupon free. Some of them have quite a lot of traffic. A coupon can be for a percentage discount, free shipping, a bonus if the buy…

• Blogify Your Static Website for Google

  Ann Smarty

  2 Feb 2010 | 7:21 am

  *The guest tip was provided by Matthew Yarro, JuiceeLinks* Not every website on the Internet is a blog. I know, It seems crazy in today’s super-social-media climate, but some websites simply exist to offer up whatever information they deem to be important–and do so with infrequent updates. The problem with these “static” websites is that Google eventually realizes that the websites are not being frequently updated, and so it makes a point of not crawling these websites as often as it would blogs that are updated regularly. This can result in a huge time lag between the…

• 
  Google Blogoscoped

• What Happened In My Birth Year

  Philipp Lenssen

  8 Feb 2010 | 2:39 am

  What Happened In My Birth Year is a new site I’ve been working on. Feedback to this project very welcome, bug reports too! [Thanks Tony, Niniane and Aaron for early testing!] [By Philipp Lenssen | Origin: What Happened In My Birth Year | Comments][Advertisement] Directory Journal: Search Engine Friendly Directory

• Google to Air Super Bowl Ad?

  Philipp Lenssen

  7 Feb 2010 | 5:15 am

  On their way to become a more normal company, Google went from No Ads to Mostly Good Ads. Two examples are the “story” videos for for Google search and one for the Nexus One phone. Some speculations are that Google will now air an ad in the Super Bowl due in some hours. Wikipedia explains: The Super Bowl has been the championship game of the National Football League (NFL), the premier association of professional American football, since 1967. In most years, the Super Bowl is the most-watched American television broadcast. Many popular singers and musicians have performed during…

• Frequency of Strip Versions of Various Games (xkcd)

  Philipp Lenssen

  6 Feb 2010 | 4:55 am

  [Cartoon from Xkcd by Randall Munroe, (cc) free to share but not to sell] [By Philipp Lenssen | Origin: Frequency of Strip Versions of Various Games ... | Comments][Advertisement] Books about Google available on Ebay

• Google Chrome PageRank Checker

  Philipp Lenssen

  6 Feb 2010 | 1:24 am

  I was just trying to find out the PageRank of a couple of sites using Internet Explorer’s Google Toolbar, but something was broken. Google Chrome has a nice PageRank extension, though. As you can see in the screenshot, it’s helpful by immediately showing the actual value instead of just a green bar. A couple of times it reverted to zero after loading, but otherwise the values it was showing looked like they were the correct ones. (Considering it doesn’t look like it’s an offical extension, I’m not sure though how accurate the values are now, or will be in the…

• Google People Hopper

  Philipp Lenssen

  5 Feb 2010 | 2:53 am

  Google’s social network site Orkut has a new application that lets you morph one face into another. Called People Hopper, it was broken yesterday but is working now. I’ve created a profile for this purpose (I deleted my real one a while ago) and morphed the first picture, Mr. John Cleese, into Tony Ruscoe below: The interesting part here is that the intermediate steps themselves are other people from Orkut. Clicking on any face will take you to their profile. Nice here is that Google does some face detection, so you don’t need to work with perfectly cropped portraits. Beyond…

• 
  Google Tutor

• How to Embed Google Maps into your Website

  Christine Buske

  8 Feb 2010 | 4:30 am

  Google Maps are without question one of the most useful Google applications. Recently, I’ve not only used it to find addresses, but also to scope out neighborhoods for a potential future move. In Canada it can get pretty cold in January, and if I can use Street View in Google Maps to take a quick look at a street or neighborhood, instead of going out into the icy cold, I’ll gladly do it. When trying to help people find my location, I used to send a screen shot of a Google Map by email, or post a screen shot of a map on my website. However, a screen shot isn’t like looking at…

• How to Use Picasa Web to do Camera Research

  Christine Buske

  4 Feb 2010 | 2:46 pm

  Are you thinking of buying a camera, but getting confused about the conflicting reviews and ratings on the models you’re interested in? Picasa Web Albums can be used for more than just sharing pictures. Ultimately, you can also search publicly available pictures on Picasa Web Albums as well, and if only you could select for shots taken by your potential new camera, you would have a huge selection of pictures to compare quality and range of function across models. Search by camera in Picasa Web Albums Picasa Web Albums has a new search function: you can now narrow down your picture…

• How to Benefit from Google Social Search

  Christine Buske

  2 Feb 2010 | 11:23 am

  Last year, Google brought out Social Search in Google Labs. Just a few days ago it graduated to Beta in Google. That’s all nice and dandy, but what is Google Social Search, and how can you benefit from it? Here’s what you need to know. What is Google Social Search Google Social Search pulls together information from blogs and social networking sites about the topic you are searching on. What’s special about it, is that it pulls together information on that topics, posted by your contacts and friends. The purpose for this is that you are accessing information posted by people…

• Be a Gmail Ninja: Catapult Your Gmail Productivity in High Gear

  Christine Buske

  15 Jan 2010 | 10:45 pm

  Gmail has a large number of functions to make our life easier, help us get more done, and get our Gmail inbox more organized. Just looking at the GT archive for Gmail, it’s obvious that Gmail is more than just a generic email account. You can use it to organize your tasks, and as a universal address book. Google wants you to get more out of your Gmail account, and has very specific tutorials to help you achieve this, based on how much email you receive. Become a Gmail Ninja Gmail has organized their tips based on how much email you receive, and named the different usage…

• The Google Phone (Nexus One) Is Here

  Abhijeet Mukherjee

  7 Jan 2010 | 3:21 am

  Unless you were hiding behind a rock for the last 2 days, I am sure by now you would have heard about Google’s own smartphone called Nexus One. Nexus One, which was long rumored and anticipated, was finally announced by Google the other day in a detailed blog post. What’s interesting is that they started off by announcing a Web store for buying and purchasing Android based devices, and as Ars Technica notes, that was a huge announcement too. The phone is manufactured by HTC and based on Andriod 2.1. It has already got some rave reviews and many consider it a serious threat to…

• 
  HubSpot's Inbound Internet Marketing Blog

• International SEO 101: Search Marketing for Foreign Countries and Languages

  Rebecca Churt

  8 Feb 2010 | 11:30 pm

  Many businesses only target potential customers in their local markets, but inbound marketing also allows you to easily reach prospective customers in a global marketplace. Have you optimized your site for international search engines? Do you want your business to be found or shared with a broader audience? If so, here's how you can advance your international marketing efforts more strategically. Approach international SEO first with a decision on which countries you want to target. Research and gain insight on your audience (including culture), search results and competition. You will also…

• Shocking Edelman Survey Results Reveal Less Trust in Social Media Referrals

  Pamela Seiple

  8 Feb 2010 | 3:23 am

  Public relations firm Edelman recently released its 2010 Trust Barometer, which highlights some findings regarding social media marketing that may shock you.   According to the latest survey, the number of people who view their friends and peers as credible sources of information about a company has dropped from 45% in 2008 to 25% in 2010, decreasing almost by half! I don't know about you, but as social media continues to be a marketing hot topic, I've seen a lot of discussion emphasizing the importance of company/product referrals and word of mouth marketing.  So do these…

• Social Media Save: How Facebook Can Work for SMBs

  Kirsten Knipp

  7 Feb 2010 | 11:14 pm

  I'd like to share a personal story of how social media recently came to my rescue, highlighting an important opportunity for all you small businesses out there.  This Friday was really stressful.  I was up at 5:30 a.m. to prepare for the movers to come, followed by my cleaning service, all to turn my condo into a state fit for my new tenant in 24 hours!  That stress only increased when the cleaning service, slated to arrive between 3 and 5 p.m., still wasn't there at 4:50 p.m.  Their office couldn't get in touch with the ladies scheduled to clean my home and could give me…

• HubSpot TV - Swimming with the Fishes

  Rebecca Corliss

  5 Feb 2010 | 5:30 am

  HubSpot TV is LIVE every Friday at 4:00pm EST. Watch the show in real-time at www.hubspot.tv and chat with us via Twitter.  Episode #77 - January 29, 2010(Episode Length: 25 minutes, 11 seconds) Intro How to interact on Twitter: @karenrubin and @mvolpe with www.HubSpot.tv in your tweet. Subscribe in iTunes: http://itunes.hubspot.tv Brian Halligan is speaking at the Franklin Club in Boston on Feb 1st at 6pm -- Cost $65 (Use coupon code hubspottv and save $10) Headlines Google Search Goes Social Search is getting more social"With Social Search, when we search for baby sleep patterns,…

• What Did Jane Austen Know About Social Media?

  Elizabeth Dunn

  5 Feb 2010 | 1:00 am

  With the final episode of Jane Austen's Emma airing on PBS this Sunday night, we've noticed that people are behaving a little bit more ... courtly to each other. Here's a handy guide to extending that exquisitely good behavior to the social media world. It is a truth universally acknowledged... that social media is being used by more and more businesses to engage meaningfully with their customers and to drive more qualified traffic to their sites. And while Jane Austen never blogged (she totally would have), or had a profile on Facebook, or posted status updates on Twitter, she…

• 
  Local SEO Guide

• With Google’s Nearby Places, Reviews Are More Important Than Ever

  Andrew Shotland

  8 Feb 2010 | 8:15 am

  Last week Google launched a controversial new feature on local Place Pages - a list of nearby businesses that promotes local competitors on a business’ Place Page, even if that business has claimed their GLBC profile.  With this move Google has perhaps decided that the Yellow Pages industry is totally off their rockers - many YP sites show competitive listings on a business’ profile page only until the business becomes an advertiser. As Matt McGee suggests, it would be a good move by Google to remove the Nearby Places list for businesses that have claimed their profile else Place…

• Google Local Business Center & Agency Accounts?

  Andrew Shotland

  5 Feb 2010 | 11:56 am

  In my recent interview on SEOBook I mused that Google might create ways for agencies to get access to a business’ GLBC profile.  Matt McGee spoke with a GLBC rep today and got the following responses: “agency access to LBC is unlikely” & “they may give biz owner a way to share account with one person” Not perfect but sounds like a step in the right direction.

• Local SEO Guide on SEOBook

  Andrew Shotland

  4 Feb 2010 | 4:53 pm

  VanillaCoke, one of my fave readers, has done the honor of putting up an interview with yours truly on my fave SEO Blog, SEOBook.

• Phylacteries: If We SPAM Google, The Terrorists Win

  Andrew Shotland

  22 Jan 2010 | 10:59 am

  I mean come on: It’s all about relevance right?

• 2010 SEMMYS Nominees Are Out

  Andrew Shotland

  13 Jan 2010 | 1:37 pm

  Matt McGee has put together a great list of the top online marketing posts from 2009.  There are a lot of great articles to dig into and I am psyched to see a few LSG posts from last year made the cut: How To Get Your Site Indexed Quickly In Google & Other Search Engines (I Hope) (in the SEO Category) IYP SEO Rankings Report 2009 (in the Local Search Category) Yellow Pages vs. Social Media: A Rebuttal to the Lazy, Lying Mainstream Media (in the Rants Category) Hint to judges, I am pulling for the Rant. I will be judging the Search Tech category along with the inestimable Todd Malicoat. …

• 
  Occam's Razor by Avinash Kaushik

• Analysis Ninjas: Leverage Custom Reports For Better Insights!

  Avinash Kaushik

  1 Feb 2010 | 2:01 am

  Here is a key difference between Reporting Squirrels and Analysis Ninjas: The latter almost exclusively leverage custom reports (powered by advanced segmentation) and the former flirt with one standard report and then another and then other and in the best case scenario pull only half of their hair out.There is nothing particularly wrong with the standard 19,000 reports in your web analytics tool. But they do represent the Vendor’s best guess about what you should look at. Sometimes they even get it right.Most of the time though your business is absolutely unique (even as it exists…

• Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

  Avinash Kaushik

  20 Jan 2010 | 12:47 am

  How do you measure success of a online webinar?I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email:“Your webcast was a big success. Your KPI questions per attendee was off the chart!”I don’t know why I had not thought of this wonderful KPI. So much better than # of attendees.As always though context is king.It could be a good thing (“you were great, engaged the audience”) or a not such a good…

• Five Sweet Web Analytics Resolutions To Kick It Up A Notch

  Avinash Kaushik

  6 Jan 2010 | 1:13 am

  The new year is such a wonderful time. Wonderful smells in the air. The world is full of hope. Unachievable things seem achievable and are being polished into shiny resolutions. World peace seems within grasp.As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics.We all have a tendency of getting caught in a rut, using the same tool to do the same things and spew forth the same data. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the…

• Analysis Ninjas: Move Beyond The Top Ten. Find Love (/Insights).

  Avinash Kaushik

  21 Dec 2009 | 4:31 am

  You know what is the one thing stopping you from finding truly actionable insights from your web data?Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data.It does not matter which report you look at. Affiliates. Products sold. Referring URL’s. Pages viewed. Search keywords. Promotions. Geographies. Really pick any report with any dimension you want to look at, we spend our time (and valuable space on our dashboards) looking at the top ten.We look at the top ten rows of data because:1. Too much data from our web analytics tools.2. Lack of…

• Who Owns Web Analytics? A Framework For Critical Thinking.

  Avinash Kaushik

  9 Dec 2009 | 1:30 am

  It is rare for me to work with a organization where the root cause for their faith based decision making (rather than data driven) was not the org structure.It is almost never tools. Not any more.Surprisingly it is often not their will to use data, that is there in many cases.Sometimes it is that they don’t follow the 10/90 rule.It is always the organization structure.Specifically: Who owns web analytics / who it reports to from a org structure perspective.[Let me hasten to add that this, web analytics ownership, does not exist in a vacuum. If your overall web business is misaligned…

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  Portent Interactive, Seattle, WA

• Have You Been A/B Tested Recently?

  Thomas M. Schmitz

  28 Jan 2010 | 2:59 pm

  Full disclosure: I am not a designer. I cannot select color palettes. My favorite textures involve brushed steel. Whenever I walk by, our design team seems either out for coffee or in a meeting. That said, even I can recognize colossal web design blunders. It's amazing how the perfectly wrong photo will rip the eyes out of your sockets and whimper them off from a web page's correct eye-tracking path. Design is subjective. You see the world like no one else. What seems like a perfectly comforting image to you and me might creep-out an animal rights activist or a mommy blogger. Even if…

• Portent Interactive Visits Zoka Coffee

  Emma

  25 Jan 2010 | 2:50 pm

  Who says on-the-job research can't be fun - and heavily caffeinated? Last week, Portent Interactive took a field trip to the Seattle headquarters of what is quickly becoming our tastiest new client: Zoka Coffee Roaster & Tea Company. In the Name of Research A field trip seemed like the logical thing to do - even the biggest coffee junkies among us admitted that drinking four cups of Folgers a day did not a coffee-expert make. And getting to know our clients - their passions, their work ethic, their product - is a huge perk of the job. So who were we to say "no" when Zoka offered us a…

• Interview on Search Engine Journal

  Ian

  15 Jan 2010 | 9:18 am

  Todd Mintz interviewed me for Search Engine Journal. If you're looking for a chance to embarrass me at the next internet marketing conference, this interview has lots of good material: Read the interview here. You can follow Todd Mintz on Twitter at ToddMintz. Recommended reading! Also, best title award goes to @AlanBleiweiss:

• Google Caffeine - Don't Let It Keep You Awake at Night

  Thomas M. Schmitz

  11 Jan 2010 | 10:11 am

  It appears that Google's new infrastructure, code named Google Caffeine, is rolling-out live to data centers. Why is this important? Expect to see ranking changes. Don't freak-out. We're not talking 2012 or Alderaan upheaval here. That said, expect disturbances in the force. While most well and legitimately optimized websites should remain unscathed, it's likely that others could experience some organic ranking unpleasantness. What is Caffeine? Caffeine is an infrastructure change. Think of it like upgrading from XP to Vista or from Vista to Windows 7 or from Snow Leopard to Windows 7. Google…

• 15 Years

  Ian

  6 Jan 2010 | 2:55 pm

  In January of 1995, I took my one credit card, purchased a Pentium 75 PC (running the latest version of Windows 3.0) and a business license, and launched The Written Word, Inc. That company is now named Portent Interactive. The date on that first business license is January 7, 1995. So, as of tomorrow, we've been around for 15 years. For perspective, when I started my company: There was no such thing as wifi; My 2800 baud modem was state of the art; Google and Yahoo! didn't exist; Actually, neither did Firefox, Blackberry or cell phones that weighed less than 5 pounds; I was (choke) 26 years…

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  Search Engine Optimization, Google Optimization - RSS Feeds

• Should You Be Clocked In?

  9 Feb 2010 | 6:00 am

  Facebook. MySpace. Insert the name of your favorite social networking site here. These Web sites allow you to connect with contacts of all types -- old college chums family members acquaintances co-workers perfect strangers -- but they also largely have something else in common advertisements. How are you supposed to promote yourself and your professional services if these social networking sites are so preoccupied with their own marketing agendas Find out if you should be Clocked In instead.... Charter Business Bundle ® Bundle Services for Only $89/Monthly! Get High Speed Internet and…

• Are You Optimized? Use SEO Analysis

  8 Feb 2010 | 6:00 am

  There are lots of little ways you can check to see if your keyword optimization efforts are paying off for your Web site. You ll know you re achieving search engine optimization when your traffic increases when you enter the keywords you re using into a search engine and actually find your own site. There are plenty of tools that will help you check this or that so you can fine-tune your site s SEO. But do you really know if your site is optimized for the Web Learn how to use SEO analysis.... Cloud Servers in Demand - GoGrid Start Small and Grow with Your Business. $0.10/hour

• Keywords in Domain and Links as Google Ranking Factors

  3 Feb 2010 | 6:00 am

  This is the third part of an article series that examines and verifies the important factors for ranking in Google. The factors we will examine in this part include keyword use in the domain name and keyword-focused anchor text in internal links.... Microsoft Exchange Server 2010 Simplify Administration and Deployment of Messaging - Free Download.

• Testing Keyword Use in Title Tag as a Google Ranking Factor

  2 Feb 2010 | 6:00 am

  This is the second part of a three-part tutorial that examines and verifies ranking factors for the Google search engine. If you want to make sure that your SEO efforts for your web site will be meaningful and give it greater visibility in the most popular search engine keep reading.... Microsoft SQL Server® Value Calculator Reduce Costs & Increase Value with Microsoft SQL Server® 2008. Download Today!

• Assessing DMOZ: A Quality Review

  1 Feb 2010 | 6:00 am

  DMOZ is the most popular directory among search engine marketers and professionals. This is because of its reputation for being a quality directory the directory s age its authority among search engines and the most important of all the fact that it s free. But is this popularity and reputation deserved ... IT Training Programs Get The It Skills That Gets Jobs! Further Your Career Today

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  johnon.com

• Amtrak “Creative Class” and High Speed Rail

  john andrews

  28 Jan 2010 | 1:40 pm

  The US Government says it will spend big money to build “high speed rail” connecting cities in Ohio, California, Florida, and possibly other states. In the fine print we see that “high speed rail” means a maximum of 200mph (only in one part of California) and more typically, not much faster than Amtrak travels now.Nothing [...]

• Google’s Legacy - the Internet Cesspool

  john andrews

  24 Jan 2010 | 9:31 pm

  Google makes a market in freely copying and redistributing other publisher’s products. They do not make a deal with the publisher, and they don’t disclose the details of their activities. They don’t respect copyright in the traditional, accepted form, but rather argued for (and apparently won) a special consideration that treats search “snippets” differently than [...]

• With the Proper Resources….

  john andrews

  2 Dec 2009 | 12:05 pm

  What seems like many years ago American business methods shifted. Money became more important than potential. Cash associated more closely to power, where “might” had previously been associated with power. What I mean by that is companies with real might in their industries, real potential stored in their established positions, had power and were respected [...]

• Ignorance is Powerful

  john andrews

  27 Nov 2009 | 1:39 pm

  Ignorance is more powerful than knowledge. Don’t believe me? Look around you. Which force is shaping the world around YOU? Post from: johnon.com by John Andrews. Ignorance is Powerful

• Pay No Attention to the Little Man Behind the Curtain…

  john andrews

  25 Nov 2009 | 3:23 pm

  Since it’s Thanksgiving Day and in my culture that means watching The Wizard of Oz, I thought I’d reference the wizard (the little man behind the curtain) while making a note of Google’s latest “innovation” — the breadcrumb URL replacement. Aaron over at SEOBook (a great source of free SEO tools by the way) notes [...]

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  Screenwerk

• Yellowbook: Facebook Now Top Traffic Source

  Greg Sterling

  9 Feb 2010 | 8:59 am

  I had left the room by this point but I was told last night (hearsay) that during the Yellowbook keynote, at the Borrell show yesterday morning, that the following statement was made: Facebook is now the site’s top traffic referrer, passing Google. This surprised me and I will seek to confirm it directly with Yellowbook. But if correct it’s striking on several levels. It argues that Facebook could become a major traffic source for local publishers (I believe this was via FB Connect). I don’t know what the quality of leads coming from Facebook would be in this context —…

• At Borrell Conference, Are You?

  Greg Sterling

  8 Feb 2010 | 5:22 am

  I’m at the Borrell Local conference in New York today and tomorrow. This morning I’ll be on the podium setting the stage for Matthew Berk to discuss and demo the Marchex reputation management offering. Tomorrow I’ll be leading a panel called “Tapping Key Categories: SEO, Paid Search, Directories.” We’ll be talking about three areas: product, distribution and sales. What do all these things look like today and how might or must they change to drive more value and less churn? If you’re there/here, let me know.

• Yelp’s Ambition: Turned Down MSFT Too

  Greg Sterling

  7 Feb 2010 | 10:45 am

  I thought Yelp was foolish to walk away from $550 million, but it may have also turned down $700 million from Redmond. According to BusinessWeek: Stoppelman and his crew believe they’ve only begun to tap the potential of local online advertising. Their desire to keep control is strong enough that Yelp recently turned down a $550 million acquisition offer from Google (GOOG) and a bid north of $700 million from Microsoft (MSFT), according to two people involved in the negotiations. “Yelp has the chance to become one of the great Internet brands,” says Stoppelman. “That…

• After the Half: Google’s Super Bowl Commercial

  Greg Sterling

  7 Feb 2010 | 5:45 am

  People are buzzing about the probability that Google will have a commercial during the Super Bowl. Search Engine Land reports that as “long ago” as 2007 Google considered a Super Bowl ad but decided against it. Now, after halftime we’ll likely see an ad for Google that many are speculating will be from its existing “Search Stories” videos. Here’s one that some anticipate will be the ad: Here’s the Twitter post from Google CEO Eric Schmidt that began the frenzy, suggesting that Hell hath frozen (not hard to believe given the storms on the East Coast)…

• Could Facebook “Own” Shopping?

  Greg Sterling

  5 Feb 2010 | 7:55 am

  After the recent acquistion or merger of social shopping/fashion sites ThisNext and Stylehive, I started thinking about Facebook and Shopping. Facebook is the new Google in the sense that it could hypothetically “own” market segments/sectors if the company devoted itself to doing so. (This was until recently the belief about every new area Google entered.) For example, TechCrunch writes about a new “full featured” webmail being developed at FB — the implication being that it would be highly successful and potentially threaten other webmail clients (read: Yahoo).

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  MediaPost | Search Insider

• What's Good For The Google Should Be Good For The Old Gum Tree

  9 Feb 2010 | 10:30 am

  The buzz around Google's proposed settlement with the Authors Guild, designed to make out-of-print library books available while still protecting the rights of their creators, set me to thinking. One conclusion: The global copyright system is clearly broken.

• Using Placements To Boost ROI On Google's Content Network

  8 Feb 2010 | 10:16 am

  The Google Content Network -- comprised of hundreds of thousands of third-party Web sites -- reaches up to 80% of Internet users worldwide. Yet many marketers don't put enough advertising dollars into the Content Network because they lack the tools to effectively measure, manage, and optimize performance down to the site and placement level. Limiting your ROI in this important channel ultimately means less budget and clicks -- which equals a missed opportunities for revenues and profits.

• Super Battles for Search Dominance

  5 Feb 2010 | 1:00 pm

  This weekend, the Colts and Saints will battle to determine the king of the football hill during Super Bowl XLIV. A month into 2010, there are battle lines across the search landscape that also bear watching. These battles will shape the devices, platforms and consumer experience for this year and many to come. Here's your quick primer of the battles, the stakes and what to watch for to determine who has the upper hand.

• The 150-Millisecond Gap

  4 Feb 2010 | 10:15 am

  A few weeks ago, I was sitting in a meeting room at Simon Fraser University, among five people looking intently at two squiggly lines on a graph in a PowerPoint slide. There was a Ph.D. and a handful of Masters degrees in Neurology and Psychology. I contributed nothing to this impressive collection of academic achievement. Still, there was something on the chart that fascinated me.

• The Days of Guessing at Keyword Research Are Over

  3 Feb 2010 | 12:00 pm

  In my last few columns, I've covered the considerations for search in a site redesign, so today I want to drill down even further into how market research and, by extension, keyword research helps to inform the design and marketing process. As the title of this post suggests, and as I've stated many times here in the last few years, the days of guessing at keywords used by target audiences are done for serious enterprise marketers. We need to rethink our approach to audience research, including what language and digital triggers are used, and we need a more focused view to understand how a…

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  SEOptimise » Blog

• Steal this SEO FAQ: 30+ SEO Questions You Always Wanted an Answer to

  Tad Chef

  8 Feb 2010 | 9:30 am

  Recently I’ve read one of those awfully misguided anti-SEO posts. It linked to another blog post called SEO FAQ. It wasn’t an actual SEO FAQ though. It was just another awfully misguided blog post from a guy I have never heard of before and who only reveled in the attention he got from displaying his ignorance. People got angry as usual in such cases of blatant provocation and disregard. Sadly the Google algorithm still sometimes prefers those who raise hell instead of those who provide useful resources. So that completely useless SEO FAQ ranks at #2 for SEO FAQ in Google.com and…

• VodafoneUK NOT to Hunt Beavers!

  Tad Chef

  6 Feb 2010 | 10:16 am

  Image: Happy Beaver by stevehdc. Welcome back to the weekly Twitter column. Yesterday many people on Twitter cried out in outrage about a misled tweet from @vodafoneuk – in it some apparently tweeting under the influence employee made a badly spelled comment about the hygiene of homosexuals. Then the person also threatened to hunt for beavers! This is indeed outrageous! As you probably know beavers are an endangered species and have been extinct a few years ago in the UK. Hunting them just to vent your anger is the last thing to do. This would have been the end of the story as…

• 6 Personas that Google Analytics can’t Track

  Richard Fergie

  4 Feb 2010 | 6:21 am

  This blog post is a bit of fun that might give you some idea of the sorts of  thing that cannot be tracked by your web analytics system… 1. Odysseus Off-Site Image from Litmuse on Flickr This intrepid traveller ranges far and wide across the internet but has so far resisted the siren call of your site. People like this are very interesting for online marketers especially if they represent your target demographic but you will not find out anything about them from your onsite analytics. Service like Hitwise or Google Ad Planner can give you information about where on the internet…

• iPad, iPad, iPad!!! No, Just Kidding. Twitter Recommends Users Algorithmically. A New TwitterRank?

  Tad Chef

  29 Jan 2010 | 11:40 am

  To be honest: I hate all the Apple hype. I hated it on Digg and I hate it on Twitter as well. Twitter has been flooded with iPad tweets in such a manner that you can’t find the real news anymore. The real news this week for us is that Twitter changes its recommended users list. Before I go on with my weekly Twitter column I have to write something about the iPad: It’s not “magical and revolutionary” like the unsolicited email I got from Apple proclaims. I had to download QuickTime some years ago and since then they send me those emails. Tablet devices like this have…

• Finding Errors in Your Google Analytics Tracking Code

  Richard Fergie

  26 Jan 2010 | 5:12 am

  Installing the Google Analytics code is pretty easy – usually nothing goes wrong, and it is simply a matter of copying and pasting the code that Google provides you with. However, there are some cases where you might want to change the default code: Tracking visitors across different domains Changing the session timeout Setting keywords or referrers to ignore Google provides clear instructions for these tasks but nobody is perfect so sometimes errors will be made and nothing will be tracked. Normally it would take you 24 hours to realise this, 5 minutes to fix what you thought was the…

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  SEO 2.0

• SEO Test: Default Personalized Search is a Myth – It Doesn’t Work

  onreact

  9 Feb 2010 | 3:34 am

  During the recent three weeks I have performed a very simple SEO test to determine the influence of the newly introduced personalized search feature by Google. This one allegedly works with cookies only and it personalizes your search results by default even when you’re not logged in. Google claims that the sites you visit via their search results most will show up higher up in search results the next time. It doesn’t work though. Default personalized search is a myth. That’s the more than surprising result of my empirical test. To find out about personalized search or…

• SEO for Parents: What Does Daddy Do?

  onreact

  22 Jan 2010 | 3:07 am

  Dad and Baby by PedroCancion Last time I wrote about SEO and parenting I stressed that you need to be proud of what you do to be able to talk with your kids about it. That’s not just about SEO. You need to have real reasons to work beyond and a work ethos beyond just “working hard”. It’s what you do and how you do it. Even if you are proud and you know how you do it most people, even other grown ups don’t. A few years ago people would ask whether you work for Google when you said search engine optimization. These days many will rather assume you are one of the…

• 7 Business & Blogging Clues a Puppy Can Teach You

  tad

  16 Jan 2010 | 3:21 am

  Border Collie puppy Tess by hoyasmeg. As noted before, in 2009 I didn’t spend as much time with my business of blogging as usually because I had to take care of a puppy. The funny thing is in German (remember, I live in Germany) you say “small business” for pee and “big business” for poo. So the puppy reminded me of business matters and I actually used the term business much more often than usual. Actually the puppy business needed some attention every hour at the beginning. I was astounded by the similarities between it and the actual business matters. So I…

• Blog vs Dog 0:1

  tad

  13 Jan 2010 | 3:04 am

  My dog by armaggesin. You might have wondered why SEO 2.0 has been so silent over 2009. I’ve promised much but couldn’t make it all happen. That’s life. I got a puppy in early 2009 and that has changed my life. During the first two months I had to go on a walk each hour and still the dog’s pee or poo ended up on the floor, in many cases stinking in my room for a while before I discovered it entering the room. On the other hand a dog makes you move. The stationary lifestyle of a geeky SEO blogger doesn’t make much sense for your body. A dog is the healthiest…

• hkcMjRm: How to Use Google as URL Shortener

  tad

  15 Dec 2009 | 1:24 am

  Google short URL: hkcMjRm. Update December, 15th 2009: Try it with http://l.gog.is/hkcMjRm. Moreover Google has launched it’s own official Google URL shortener yesterday: goo.gl Thanks Brandon Diaz for the heads up in the comments. Sadly goo.gl is only available to Google Toolbar and Feedburner users as of now. I don’t recommend the Google Toolbar for its spyware issues. I use Feedburner on this blog though. Also many thanks to the man behind gog.is who introduced the “I’m feeling lucky” search results forwarding. This works like the “I’m feeling…

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  Reel SEO Video Marketing

• The New Frontier for iPads and eReaders – New Media Minute

  Mark R Robertson

  9 Feb 2010 | 12:10 am

  We just posted a fairly critical overview of the iPad after its announcement and I think this week’s New Media Minute offers a compelling reason why the iPad may actually succeed. The comic business is estimated to be a $1 billion business annually but it’s one of the few media forms that hasn’t yet fully transitioned to the digital world. That may change with the coming influx of Apple iPads and sexy new eReaders. The business of digital comics is also one TV networks are already starting to leverage, including Starz, which created a motion comic for its popular new…

• Online Video Platform Solutions Focus on Video SEO Goodness

  Mark R Robertson

  8 Feb 2010 | 1:10 pm

  Validation feels good   What do I mean by this?  Well, over the past year, many of the online video platforms that we write about, have begun to focus a bit on helping their customers deploy videos that are more search engine friendly.  I imagine that the focus on video SEO comes from the platform’s customers who are hearing the video SEO buzz and are publishing more and more videos that they want to have discovered. All of this is step forward with regard to hosted video SEO and is the reason that I started ReelSEO in the first place – so, it is music to my ears. It is likely…

• Veeple Launches Search Engine Friendly Video Embed Codes

  Mark R Robertson

  8 Feb 2010 | 11:58 am

  Today – Veeple, an online video platform that we’ve covered in the past, announced a new feature for their customers which helps a bit with the long-standing issue of Flash and SEO. They have modified their video embed codes to provide alternative text content for the search engines.  Although the <embed> tag is now deprecated, it is really the only tag that works equally well across browsers and most online video platforms as well as video sharing sites like YouTube provide video embed tags using this tag, perhaps that is why they are called embed tags   Its sibling…

• Over 1 Billion Videos a Day in December (2009) Says comScore

  Christophor Rick

  8 Feb 2010 | 9:31 am

  According to the comScore Video Metrix report, there were over 33 Billion videos streamed in December 2009. That’s more than a Bilion a day. Who came out on the top for the month? Hulu? No they didn’t hit the top spot that still belongs to Google of course, but they did top 1 Billion video streams for the month. Of course about 40% of  the other 32 Billion were mostly served up by Google Sites (13.2B roughly). It is the first time that Hulu has topped 1 Billion streams for a month. In fact, since April 2009, Hulu has tripled their streams while Google has only doubled theirs. …

• Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 02/05/2010

  Jeremy Scott

  5 Feb 2010 | 2:37 pm

  Welcome back to our weekly series recapping the very latest and emerging viral video success stories.  The hope is that we can learn a bit from these stories, and eventually get better over time at crafting and promoting our own viral video content. Let’s dig in, shall we? Learn To Laugh At Yourself I first learned of this video on a social bookmarking site—don’t remember which one—but I’ve started seeing it pop up on various blogs and news sites in the days since. The video shows professional angler (that’s fisherman, to you and I who don’t travel in such circles) Drew…

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  SEO Blog by Dave Naylor - SEO Tools, Tips & News

• WebmasterRadio.fm Strikepoint Show February 8th

  DaveN

  8 Feb 2010 | 1:41 pm

  So tonight myself and Mikkel did another live episode of Strikepoint on Webmasterradio. Apologies for the slight lag in the show, sometimes it’s really hard to keep the conversation flowing when there is a time delay but we try to work around it, plus in the last segment I dropped out for a few minutes [...]WebmasterRadio.fm Strikepoint Show February 8th is a post from: Dave Naylor's SEO Blog.Related posts:StrikePoint has a BlogStrikePoint Show 24th AprilStrikepoint Radioshow

• Buy windows 7 – part2

  DaveN

  8 Feb 2010 | 12:51 pm

  Yahoo Promotes Hacked site ! wtf : I was doing quick search for the Strikepoint radioshow and saw thisThe Jobsite is a hacked server and Yahoo are giving them a side box listing what the HELL ! When I click the link I get 100’s of hacked server pages :Dave Buy windows 7 – part2 is [...]Buy windows 7 – part2 is a post from: Dave Naylor's SEO Blog.Related posts:Strike Point . just in case !!StrikePoint has a BlogWhy an XML sitemap is BAD

• Vodafone Reputation Management Problem or Linkbait?

  DaveN

  6 Feb 2010 | 7:50 am

  Yesterday Vodafone found itself in a troublesome situation when its corporate Twitter account was posted to by what seems to be a disgruntled employee in its customer service department.As soon as the message was posted Vodafone had hundreds of messages wondering if their account had been hacked and complaints about the content of the tweet. [...]Vodafone Reputation Management Problem or Linkbait? is a post from: Dave Naylor's SEO Blog.Related posts:Search Engine Reputation Management : Tele2 sucksSearch Engine Reputation Management PT IILinkbait or just life

• Buy Windows 7 – state of the index

  DaveN

  5 Feb 2010 | 8:11 am

  If there is one post that you shouldn’t skim it’s this one. Last year I declared this would be the year we saw an increase in Hack’s and XSS, and in the last few days I have had a “What the hell just happened!” moment.. It started with Chris Pirillo’s website which IMO has been hacked. [...]Buy Windows 7 – state of the index is a post from: Dave Naylor's SEO Blog.Related posts:Windows Media Centre users are addicted to pornnetbenefit.co.uk web hosting Hijacks 10000’s of it clientsWindows Vista Business edtion – wtf

• Why Google Wants You to Use it’s Url Shortener

  DaveN

  3 Feb 2010 | 8:42 am

  Not sure if you’re aware  of this or not but normal url shortening services like Bit.ly and tinyurl use a 301 redirect,  and the 301 redirect passes the actual  referrer of the page the bit.ly link was on and that’s why you see twitter traffic in your Google Analytics account, but I bet it  never [...]Why Google Wants You to Use it’s Url Shortener is a post from: Dave Naylor's SEO Blog.Related posts:The Cleaning Up of Black Hat TrafficPaid Links the debate that just will not Go awayNot ranked in google.co.uk

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  Convonix Blog: Internet Marketing 3.0

• How Can Click to Conversion Time Help You?–Part 2

  Nupur Birla

  31 Jan 2010 | 11:55 pm

  Your PPC campaign management plays a major role in defining the success of your search engine marketing. But if you focus more on the click to conversion time of your pay per click ads, then you can accelerate the results derived from your search engine marketing efforts. If you are an expert in your field, then you might know the importance of measuring this conversion time because this will help you modify your PPC campaign management so as to make it more result oriented. Your calculation of the exact time taken by your audience to convert into a customer will surely leverage your search…

• How Can Click to Conversion Time Help You?–Part 1

  Nupur Birla

  31 Jan 2010 | 11:47 pm

  Your search engine marketing can be enhanced if you include pay per click form of advertising because this will help you derive higher results. Usually, you might have overlooked on the aspect of the time taken from the first click on your pay per click advertisement to the final conversion. If you think that this aspect is unimportant, then you might need to change your thinking because measuring the time taken for the conversion of your pay per click ad will help you better understand your client. You must strengthen your PPC campaign management so that you can easily calculate your click…

• Searching for Old Tweets? Pt 3

  Anupama Joshi

  21 Jan 2010 | 11:40 pm

  You can now reap higher results from search engine marketing as Google will help you out in strengthening the process of your social media optimization through its various tools. You should grab hold of all the possible alternatives to strengthen your search for old tweets in Twitter. If you want to make your social media marketing more effective, then you have to seek Google’s help which will always lead you to the right path and will improve your search engine marketing results. While working on your social media optimization plan, you have to focus on all the possible manners through…

• Searching for Old Tweets? Pt2

  Anupama Joshi

  21 Jan 2010 | 11:28 pm

  You must be aware of the advantages of social media optimization if it is included in your search engine marketing plan. But of late, your search engine marketing results might be suffering due to this new Twitter move where you cannot access the old tweets, which is not good for your users. Ideally, it is your duty to offer relevant search results to your users and for this if you take the help of social media marketing then nothing can beat your success. If you are wondering that where have all the tweets disappeared, then the Twitter’s increasing search index is the reason behind this…

• Searching for Old Tweets? Pt1

  Anupama Joshi

  21 Jan 2010 | 11:09 pm

  If you include social media optimization in your search engine marketing plan, then you will surely get enhanced results from all your marketing efforts. You must have observed that the role of social media in your search engine marketing is simply tremendous and if you want to reach out to wider audience base, then social media marketing is ideal for you. Ideally, you should incorporate the use of social networking sites like Twitter or Facebook in your search engine marketing plan to market your products and services since you can attract more visitors through these sites. But with some of…

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  Link Building is Cool®

• 15 Dependable Off-Page Strategies to get BackLinks

  admin

  9 Feb 2010 | 4:04 am

  With the intention to survive in the competitive on-line Industry, it is essential to follow effective on-line marketing strategies that can help us to avail maximum benefits in terms of quality back links which will ultimately help us in getting high search engine rankings & traffic. One such way to get quality links is to follow the ‘Off Page’ promotional strategies. Here is the list of 15 dependable off page promotion strategies that you might or may use to get quality back links: Guest Blogs Writing a guest post is currently the most effective off page promotional…

• Getting Back Links via Social Media

  admin

  5 Feb 2010 | 11:18 pm

  The latest tech buzz which you are hearing now-a -days is the launch of  iPad by Apple. Only few minutes after it’s launch, the news went like a wildfire on the various social media sites. Surprisingly there were 177,000 tweets alone in the few minutes of it’s launch. Isn’t great! What a way to promote your product on the vast on-line arena, Thanks to social media! Not only it help your product to get more brand awareness but also helps in creating numerous back links for your website. This in turn helps you to enjoy the benefits of high search engine rankings and high…

• Top 10 Article Syndication Sources to get Back Links

  admin

  4 Feb 2010 | 1:07 am

  Publishing your article on various article syndication sources can help you to earn back links for your online website. The best thing about these sources is that your article remains  for a longer period. Moreover you can get multiple links in the text. Apart from these advantages these sources also helps in branding and acts as a decent source of traffic for your website. Here is the top 10 syndication sources which you can refer for syndicating your valuable articles: Ezine Articles.com Go Articles Article City Pro Link Directory Articles Base Article Dashboard Sooper Articles Buzzle…

• Top 4 Effective Link Building Strategies for Designers

  admin

  2 Feb 2010 | 1:47 am

  Designing a quality website for the clients is the main aim of a web designer as this parameter helps in getting more campaigns & also help the designer to retain the existing clients. But to gain more clients, more activities are needed on designer’s end to gain more visibility. One such activity which the designer can follow is Link Building. It plays a crucial role in getting the high search engine rankings and ultimately more visitors that can be converted into clients. The designers can take the help of link building firms or start their own. We are listing 4 innovative link…

• Guest Post – An Effective way to get Quality links, Branding & Traffic

  admin

  29 Jan 2010 | 12:43 am

  Getting inbound quality links from relevant sources can really help your business website to enjoy the benefits of high search engine rankings & greater visibility. There are numerous ways of developing inbound links. One such effective way which can be more productive is writing guest posts for various blog owners. All you need to do is search for the relevant sources which actually matches your area of expertise. With guest post you not only get quality inbound links but also gets a chance to build your brand on the vast on-line arena. The blogger who is publishing the guest post gets…

• 
  Small Business SEO & Social Marketing Tips

• 23 Top Blog Directories

  mikeg

  3 Feb 2010 | 2:46 pm

  Getting your blog listed in quality blog directories is paramount to increasing your following and your readership. I highly recommend your submit your blog to any or all of the following blog directories. Most of them are free. If there is a cost for submission, it is in parentheses. Technorati (Make sure to create and account an ‘claim’ your blog here first) Google Blog Search Ice Rocket BOTW Blogs (Only accepts blogs that are excellent quality and at least 6 months old) ($75.00) Bloggeries ($39.99) Eaton Web ($34.99) OnTopList.com Blogged.com Blog Catalog Blog Universe ($4.99) Bigger…

• List of 100+ Authority Sites for SEO Backlinks

  mikeg

  1 Feb 2010 | 8:21 pm

  Looking to generate some quality backlinks to your site? Here is my personal list of backlink authority sites I use to increase my site rankings. Of course, there are tons more, but this list will give you a good solid mixture of dofollow and nofollow backlinks; ensuring that your backlink profile looks ‘natural’ in the eyes of Google. Enjoy! Wikis Wikis are seen as authority sites in the eyes of Google, and it pays to take the time and create listings for your business on the following wikis: Knol.google.com Aboutus.org Wikidweb.com Mywikibiz.com Wikidot.com Article Marketing…

• Small Business SEO, SEM and Social Media Tactics

  mikeg

  22 Jan 2010 | 2:22 pm

  A typical small business needs to use a mix of SEO, SEM and social media to boost their search rankings and increase their web traffic. The following is an outline of the online marketing mix that has worked very well for me over the years. Enjoy! SEO - Create an easy to navigate website with informational ORIGINAL content that is helpful to HUMAN visitors (not search engines). Write content that is informational and valuable. Make sure every page is properly optimized for on-page SEO. - Start a blog and post relevant, helpful information on it several times per week. Sign up for RSS feeds…

• Senior SEO Manager Specializing in Lead Generation for Hire

  mikeg

  20 Jan 2010 | 1:49 pm

  At 9pm this past Monday, January 18, 2010, I officially became a statistic of the ongoing recession. The company I had been working with for the past year and a half had to let me go due to financial reasons. With that said, I am officially on the market for hire as a senior SEO manager. Highlights from my last role as SEO & Marketing Manager include: * Doubling the monthly sales lead flow in 10 months using a combination of SEO/SEM, automated drip marketing email campaigns and custom SalesForce web-to-lead form integration. * Dominating our key search terms (85% of terms #1-3 positions)…

• InfoUSA: A Step by Step Guide for Creating Your Small Business Local Search Listings (Part 4)

  mikeg

  17 Jan 2010 | 2:11 pm

  In this continuing series of posts, I will be covering the step-by-step process to properly submit your small business local search listings. In this post, we will tackle InfoUSA. If you haven’t already, make sure to check out Part I of this series on Google Local listings, Part II on Yahoo Local listings and Part III Superpages.com as well. Getting your business listed in the local search engines sites is critical to getting not only more traffic to your website, but more calls on the phone and more new customers in the door. Think of local search listings as interactive, detailed…

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  Denver SEO

• Home Contractor Denver – Team Dave Logan goes SEO?

  Dave Logan is a popular Radio host with Denver's News Radio, 850 Koa who recently decided to jump into the home space by inventing "Team Dave Logan" a free place for home owners to connect with pre-screed home improvement contractors - sound familiar? Service Magic.com was without a doubt the pioneers ...

• YODLE CONTINUES INNOVATION WITH LAUNCH OF YODLE ORGANIC

  Yodle, a local online advertising company headquartered in New York City just announced the launch of Google Organic, a new service that will help local businesses buildtheir web presence and generate more traffic for less than $500/mo... Here is the official press release and stay tuned for my official review ...

• Google Caffeine Data Center 209.85.225.103

  This isn't new news by any means but its helpful for those who are looking to test their search engine results with Google's new roll-out; Google Caffeine. Matt Cutts from Google confirmed that the IP Address 209.85.225.103 is hitting the data center that is running the Caffeine index about 50% of ...

• Who won the Super Bowl 2010 XL-IV New Orleans Saints Vs. Indianapolis Colts

  [caption id="" align="alignright" width="191" caption="Who won Superbowl 2010"][/caption] Final Score: SAINTS: 31 COLTS: 17 Nicely done Saints! -- Previous post -- Alright - first I am going to post my personal prediction to who will win Superbowl XL-IV, the New Orleans Saints vs. Indianapolis Colts... If you're the betting type I suggest you go for whatever  ...

• Is the “End of Days” near for Print Yellow Pages?

  Neg Norton, the President of the Yellow Page Association, recently sent an email out regarding the future of Yellow Page  Publishing... Is the Yellow Page Print industry as we know it as good as dead? Nope. Here's the official email. It’s just a month into the New Year, and we’re already ...

• 
  SEO Services, Search Marketing Company UK | Infoserve Marketing

• Google Local Ads Taking Over!

  Peter Unitt

  3 Feb 2010 | 2:24 am

  Want an increased presence on Google Local? Well now you can! Google have announced that soon you will be able to add certain “enhancements” to your local listing. These will make your listing stand out on natural and local search. An example can be seen below. These listings are currently only showing on Houston, Texas and San Jose for testing, however they will soon be rolled out worldwide. The enhancements that can be made to your listing are- Website Coupons Videos Photos Directions Menu Reservations The costs in the US at the moment is $25 per month as a flat fee. Google say…

• SMX London 2010 Discount Code

  Peter Unitt

  22 Jan 2010 | 7:52 am

  With SMX London coming up on the 17th May we have teamed up with SMX to give our readers a 15% Discount code 15% Discount Code: INFOSERVE010 (simply enter this code when registering to receive a 15% discount) It looks like it’s going to be a great event again this year. Here is a round up of all the hints and tips from last year

• SEOMoz Launches Open Site Explorer!

  Peter Unitt

  20 Jan 2010 | 3:40 am

  SEOMoz launched Open Site Explorer yesterday which uses their own Linkscape data to provide link data about a website. This new SEO tool allows users to find link data about their own site or a competitors site, it even allows you to compare sites. Below is an example screenshot of a report open-site-explorer Open Site Explorer shows data for the first 1000 links, however if you are an SEOMoz Pro Member you will be able to view up to 10,000. The layout of this tool is so much better than other SEO and link tools I have used in the past, especially as it shows no follows clearly and the anchor…

• Google Local Taking Review From Blogs

  Peter Unitt

  19 Jan 2010 | 1:30 am

  Mike Blumenthal posted yesterday that Google Local appear to be taking business reviews from non-tradional sources such as blogs. Here is an example blog post- Von Ray is awesome. If you live in Portland and you need a trainer, you should call him to talk… The section of text below is where Google Local is picking up the review from You can see this review by searching for VC Fitness Portland in Google Maps Taking a look at the above segment of text, it appears that Google are taking the telephone number and associating it with the Google Maps listing, perhaps also picking up on the…

• Why User Interface & Branding Are Now More Important For SEO

  Peter Unitt

  4 Jan 2010 | 1:10 am

  I recently posted about Google Personalising Search, and commented on the unknown impacts that this may have. This along with Google’s site speed announcement are signs that Google are changing the way we search and these changes are likely to change our SEO approach. In order to combat the effects of this we need to be ahead of the game. User Interface is something that didn’t really have much impact on Search Engine rankings, for example a site with a fairly poor design could be number one for a term purely through links and on page SEO. However I firmly believe that in order…

• 
  Network Marketing Business, MLM Business, Make Money Online - Donny Gamble

• How to Socialize Your Blog With These Plugins

  Donny

  9 Feb 2010 | 6:02 am

  Tom Brincefield writes at Tom B.’s Rambles,a general topic blog. He is writing a series that takes a regular look at different types of plugins for WordPress blogs. In between those posts, he writes about anything that catches his eye and spends a lot of time reading how-to-blog sites. Everyone wants links to their blogs and posts. Especially their posts. Some, well okay, most, want the links in order to increase their traffic and therefore their income. The income can come from either ad impressions or selling products on their sites, or increasingly, both. One of the major ways that…

• The Keys to Successful Tribe Building *UNLEASHED*

  Donny

  4 Feb 2010 | 8:38 am

  Building a tribe is about being a leader. Being a leader is about the relationships you build–online and offline. So it makes sense that the two should run hand in hand. But you can’t simply jump in, take over and start building a tribe. No one likes the pushy guy in the group who just takes over. You first need to start building relationships before you officially start your own tribe, you’ll get more respect that way. Tribe building is a marketing strategy. The term was coined and launched in 2008, but it hasn’t taken the Internet by storm. In fact, there’s not…

• Negative Factors to Account for When Building Links

  Donny

  2 Feb 2010 | 6:53 am

  Negative Factors When Building Links: Readers have asked me this several times: Is there such a thing as a “bad link?” Well no link to your website can have a negative effect, due to you not having control of who links to you, however as we know, links from different sources can have different values, some even having no value, rendering them worthless apart from traffic. Aside from “nofollow” here are some other links that won’t help you: Duplicate Content: It is a common misconception that you will get penalized by the search engines for posting duplicate content, this is actually…

• Using Blogging For Business Exposure

  Donny

  29 Jan 2010 | 11:13 am

  Many people make the mistake of setting up an Internet-based business and thinking that having a website designed and built for you is enough. They overlook the fact that you need to have some kind of Internet advertising like blogging so that your goods and services can be heard above the din of all the other firms on the Internet. While there are various kinds of Internet marketing tools out there and a variety of different opinions as to their usefulness,blogging stands alone as one of the tried and true foundations of the Internet advertising world. When you combine a timely and well…

• *Exclusive Webinar* – No Longer Struggle With Building Social Media Relationships

  Donny

  25 Jan 2010 | 5:47 pm

  You know have the opportunity to learn from all of the Tribe Jedi masters themselves in an exclusive: Free Tribe Intensive Webinar.  You absolutely don’t want to miss out on this webinar because the entire Tribe Intensive Team will be revealing their most close guarded social media, relationship building, blogging, and tribe building strategies. They have figured out what it takes to have an instant network of 1,000’s and 1,000’s of people sharing your content and building credibility almost overnight.  And the best part is, they are giving you a piece of what they have…

• 
  SEO optimization Blog

• Woorank – Your SEO Assistant

  Q. Rafiq

  2 Feb 2010 | 11:27 am

  Woorank, A brand new website analysis tool has been launched few weeks back. Currently it is in beta mode. But I really got amused to see the results when I processed few websites using woorank tool which I monitor myself as well. The tool gives a brief summary on all major SEO factors. It also calculates the Social Media score which is a great dimension added to website analysis tool shelf. Woorank will release its final version within 3 months; mean it may be ready at the end of April 2010. I was counting the SEO and social media criteria’s that woorank use to analyze a website, it’s…

• Top 20 Social Media Resources

  Q. Rafiq

  30 Jan 2010 | 11:03 am

  Social Media is scattered around the whole diversified World Wide Web. Every business has a tendency to dig into it and leverage the true power of this emerging trend. There are many social media sites out there, few general and broad in scope covering almost every aspect of social cloud. Others focused on a specific niche area. This is your little task as to find out the one's which suits your business and social needs well. So these top 20 social media resources contain both type of sites and it is recommended that you visit each of them, leverage your business and harness the potential of…

• Common Issues with Ajax and its impact on SEO–Part 2

  Q. Rafiq

  14 Jan 2010 | 11:28 am

  Before we give details about the best practices that you can apply to optimize your Ajax, it is better to first look at some common issues that Ajax based websites encounter. It is likely that you will face the following issues when analyzing and optimizing Ajax for clients: • Mandatory JavaScript style design effects — Accessibility problems — Search engine optimization (SEO) issues caused by lack of indexing by nonJavascript conscious spiders tied with one-page architecture issues • Perception of browser and code errors by users • Network effects — Delays in response time when…

• Ajax and SEO (Search Engine Optimization) – Part 1 – Overview

  Q. Rafiq

  7 Jan 2010 | 10:54 am

  Ajax is a cross platform set of technologies that facilitates developers to build webpages that act more interactively, like applications. It uses a mixture of CSS, XHTML, JavaScript, and some other data—usually XML or JSON for sending and receiving or in other words parsing the response, so that data can be exchanged asynchronously. This allows partial page updates in reply to user input, reducing server transfer back and forth to a minimum and this also reduces the wait time. Properly coded, Ajax pages change the old full page rendering, click and wait method with efficient partial page…

• Branding your Business Online – 8 Important Steps

  Q. Rafiq

  4 Jan 2010 | 10:35 am

  There are hundreds of thousands of businesses out there trying to create their space online and come struggling to become visible to the world from isolation. Branding is what we think make a business standout from the rest in their competition. Making a brand stronger and popular online is not very difficult but there are certain things one needs to understand and implement accordingly to achieve success in the long run. Many people in the world are searching online to find the solution of their problems and issues no matter whether it relates to their personal or business domain. A good…

• 
  Digital Connections - Blog of 360i, Digital Marketing Agency

• Digital News Roundup: Feb. 5, 2010 — #SMW Edition

  360i

  5 Feb 2010 | 9:30 am

  The global Social Media Week Conference dominated buzz in the digital world this week, with some of the foremost players in the space joining forces in New York (and in the five other host cities) to discuss the most hot-button issues in social. We were honored to be a part of it all as speakers and as global Communications Partner. Here’s a quick look at what we said – and saw – during Social Media Week 2010. 360i Event Coverage: Networked News Gatherers Panel Share How Social Editors Work: David Berkowitz recapped a panel on defining the social media editor role and how the…

• Four Questions Not Asked about Social Graph Optimization

  David Berkowitz

  3 Feb 2010 | 6:51 pm

  During Social Media Week’s panel on Social Graph Optimization that I had the pleasure and honor of moderating, I was able to get in a bunch of the questions that I had for the panel, including Meebo’s Seth Sternberg (@sethjs), Wiredset/Trendrr’s Mark Ghuneim (@MarkGhuneim), Droga 5’s Hashem Bajwa (@HashemBajwa), and Anna “the analyst” O’Brien (@annaobrien). You can read the official SMW blog post by Amanda Rykoff (@amandarykoff) for the details of what was covered there, including what social graph optimization really means (I’m not as convinced as some panelists that we need…

• What Marketers Can Learn from Bloomberg’s 2009 Campaign

  Katie Perry

  3 Feb 2010 | 2:33 pm

  Mayor Bloomberg tweets alongside Twitter creator Jack Dorsey (image by davidall via Flickr) Social marketing programs have proven their worth in driving sales (@DellOutlet), building loyalty (Coca-Cola’s Facebook page) and improving customer service (@comcastcares) – but in the throes of a complex political campaign, what is the worth of social engagement? If done right, it just might be the difference between victory and defeat. The evidence? Mayor Michael Bloomberg’s 2009 mayoral campaign, in which he won by just over 50,000 votes. Jonah Seiger (@jonahseiger), Chief Online Strategist…

• A Frank Conversation About Social Media Measurement

  David Berkowitz

  2 Feb 2010 | 9:23 pm

  Image by nicksayers via Flickr Everything you need to know about social media measurement was covered in 45 minutes at MediaPost’s OMMA Social event in San Francisco last week.OK, that’s not entirely true, but the five panelists I had the honor of moderating covered a lot of ground. They probably could tell you everything that matters — if you gave them just a little more time to do so. There is a lot of ground to cover, as you might have inferred from my column on 100 ways to measure social media. Instead of trying to rehash the session, I’m letting the panelists…

• Where to Find 360i at Social Media Week

  360i

  1 Feb 2010 | 6:36 am

  Social Media Week kicks off today in six cities across globe, including right here in New York. 360i is proud to be a part of the action as official Communications Partner for the week. Be sure to check the SMW blog all this week to read our coverage of some of the more than 50 events taking place in New York through Saturday. In addition, we’ll be speaking at a number of events. Here’s a quick rundown of where you can find us: Tuesday, Feb. 2 — Fashion Goes Social: The Devil Wears Prada & Tweets About It Speaker: Orli Sharaby, Sr. Social Marketing Strategist –…

• 
  http:

• Having Fun with -Onyms in Keyword Research

  9 Feb 2010 | 4:23 am

  Now I know why studying the dictionary during my s...

• Universal Search Optimization 101

  9 Feb 2010 | 4:15 am

  A very nice article about ways to optimize for eac...

• Vertical Search Engines - Where is the future search heading towards?

  8 Feb 2010 | 8:52 am

  Daniel Lew's post

• How Google Displays Search Results Which Could Make or Break SEO

  8 Feb 2010 | 7:50 am

  I have recently been playing with thoughts and ...

• How to prevent real time hoax spreading on search engine results?

  7 Feb 2010 | 5:56 pm

  A lot of rumours are being displayed in real ti...

• 
  Drive More Traffic To Your Site

• Gain Massive Exposure and Money on Twitter

  dynastywebmarketing@ymail.com (Dynasty Web)

  9 Feb 2010 | 6:00 am

  There are two impressive Twitter related sites that I use to get more retweets for my posts and make money for tweeting other people posts. Retweet.it Retweet.it is a website that allows you to reach an exponential number of followers on Twitter. You can earn free credits or buy credits in bulk.  Free credit is given to you once you retweet other people posts.  Your account will be credited .5 retweets. Or you can purchase 50 retweets for $5.00.   When you first sign up, you receive 5 free credits. Naturally, I don’t like paying for things that you can get for free.  But I wouldn’t…

• How do I make millions on Craigslist?

  dynastywebmarketing@ymail.com (Dynasty Web)

  4 Feb 2010 | 8:55 pm

  I would like to know that answer too, but in the meantime I wanted to answer some questions I receive about how to make money on Craigslist. This post is for Chanda at BizDharma.com who wanted to know how to make money on Craigslist.  Thanks for the question and here’s the answer. Given that Craigslist is FREE online classifieds website, it is a huge hit with marketers. For the reason that #1 – it’s free and #2 – millions of people visit Craigslist daily searching for your service or product. 4 Top Techniques to Earn Money on Craigslist 1. Promote your service or product.

• Do you want to dominate Craigslist?

  dynastywebmarketing@ymail.com (Dynasty Web)

  1 Feb 2010 | 8:06 pm

  Before I begin to use search engine optimization to market my business online, I use to dominate Craigslist. People say to me all the time – “Craigslist doesn’t work for me!” Really? How many times have you post an ad?  “Once????”   No surprise it doesn’t work for you. YOU HAVE TO BE PERSISENT.  You need to post everyday or every other day for results.  It takes all of 5 minutes to log on to your Craigslist account and post an ad.  Some days I post on Craigslist, I get maybe five clicks and some days I get 25 clicks.  I tell you what, you will get a…

• Seriously, My Kids Need A Job!

  dynastywebmarketing@ymail.com (Dynasty Web)

  27 Jan 2010 | 8:10 am

  I decided that I am going to create Word Press blogs for both my kids in order for them to pay for their own McDonald Happy Meals they beg me for every day.  Not so much for the food, mainly for the cheap toy that will either break or be lost before we get home. My daughter is in 2nd grade and she already familiar with the internet. My daughter loves making bracelets so we are taking an outing to Wal-Mart and buying bracelet supplies.  I will allow her to operate the assembly line on the living room floor and allow her take pictures of each bracelet.  I will explain to her how to upload…

• Unsubscribe to EVERYTHING…Get your life back!

  dynastywebmarketing@ymail.com (Dynasty Web)

  26 Jan 2010 | 7:15 am

  This is coming from a person who is subscribing to at least 25 business and personal blogs both.  I set rules for myself just so I can be more productive.  According to my rules, I am only allowed to check my email every 2 hours for 15 minutes each.  It sucks because I can stay on my email for hours, literally.  I love every single blog I am subscribed to (I subscribe to RSS Feeds by email only) and would love to read it because some of the events or advice I need to know right now.  At least that’s what I believe. So I was reading Viper Chill – cool blog, I must say and very…

• 
  Holistic Search Marketing | Internet Marketing Consultants

• Which UK Search conference are you going to be attending

  Peter Young

  8 Feb 2010 | 11:56 pm

  Further to the earlier post regarding the must go-to UK search marketing conferences for 2010, we thought it would be interesting to see where readers will be going this year. Our early front runners appear to be that of SES and SasCon – both of whom strangely are the two nearest events in the current calendar. Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Share and Enjoy:

• Vodafone expose the new age of brand relations

  Peter Young

  5 Feb 2010 | 9:14 am

  Today through up a great example of the new issues facing public relations organisations in the 21st century. A random tweet from the official Vodafone UK account through up this gem Whilst many organisations are used to dealing with the dillemas of offline media but there are more and more examples of organisations having to make the transition to online media – and having to make that transition quickly Its another case of what can happen when social media goes wrong and looking at my Twitter stream at the moment, it looks like it could be a long afternoon for Vodafone Share and…

• Manchester SEO group launches new website

  Peter Young

  5 Feb 2010 | 8:59 am

  For those of you that have met me you will know I am very involved with the Manchester SEO meetup that happens every month along with Ben McKay, David Lindop and Shane Jones. Given the increasing popularity of the event in only seems right therefore to launch a website for the event – yes a dedicated Manchester SEO website – to keep you up to date with the latest news, events, gossip and more importantly when the next Manchester SEO event is We have also launched a new twitter account for the Manchester SEO Group (twitter.com/mancseo), and will shortly be adding the Manchester SEO…

• 5 UK Search Conferences you should be attending this year

  Peter Young

  3 Feb 2010 | 7:32 am

  Looking at spending some of your budget this year attending a conference with a particular focus on learning more about SEO, PPC, Social Media or Analytics. Well look no more. Holistic Search have compiled a list of the must go to search conferences in the UK for 2010. 1) SASCon Date: 28th April 2010 Well I would put this first (as its one of my little babies))but in all truth its shaping up to be a fantastic conference. Speakers such as Jon Myers, Joost de Valk, Bas Van Den Beld, Fantomaster are already on board and we have a load of good sessions for both client and agency side people…

• Search Engine Strategies appoints Jon Myers as UK Representative

  Peter Young

  2 Feb 2010 | 6:14 am

  Search Engine Strategies (SES), one of the leading global search engine marketing conferences has appointed two new members to its advisory board, namely Thomas Bindl, founder of Refined Labs and Jon Myers – Head of Search at Mediavest. On his appointment Jon stated: “I have been involved with the Incisive Media SES (Search Engines Strategies) shows series around the world for a few years now and it is a great honour to be added to the Global Advisory Board as their UK representative. I am looking forward to working with some great people and big names within Search Marketing on…

• 
  SEO.Lab

• Estamos no Alltop!

  O SEOLab é o primeiro blog/site em Português a ser incluído na lista de SEO do site Alltop.com (seo.alltop.com). O Alltop.com é um portal que concentra os principais sites dos mais variados segmentos de interesse - um verdadeiro mega-clipping virtual. O principal objetivo do Alltop.com é responder o que "está acontecendo" ...

• Real Time Search – Twitter

  Hoje um colega estava navegando na internet procurando informações sobre a morte do Alborghetti e viu o seguinte box (que eu vi operando com meus próprios olhos) do Twitter integrado nos resultados de busca, sendo atualizados em real time. Achei interessante... fico imaginando se é dessa forma que pouco a pouco ...

• SEO para assessorias de imprensa – uma análise do presente e do futuro

  Talvez o SEO salve as assessorias de imprensa e as coloque definitivamente no século XXI. Explico por que. Há 13 anos, quando comecei a trabalhar com comunicação, existia uma metodologia muito bem estruturada para a produção de releases e para seu envio às redações. Textos bem escritos, montados com uma ...

• SEO x Jornalismo tradicional: O jornalismo de indexação veio para ficar

  É engraçado como alguns jornalistas resistem às mudanças. Ok, isso é natural do ser humano, mas no jornalismo isso é mais acentuado. A questão do “meu texto” ou do “meu estilo” (atenção especial para a palavra “meu”) pode prejudicar muito a indexação de uma matéria importante e com grande potencial ...

• Meta Description

  Cada vez mais tenho observado mudanças na forma do Google mostrar o snippet, muitas vezes e cada vez mais frequente ignorando a description tag. O exemplo abaixo, foi buscando por "publicidade e propaganda", percebam que no resultado da Wikipedia, o snippet apresenta um atalho para um link âncora presente na ...