SEO (Search Engine Optimization)

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  • SearchCap: Mobilegeddon Is Coming, AdWords Campaign Reporting, France Wants Open Algorithm

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Barry Schwartz
    20 Apr 2015 | 2:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Mobilegeddon Is Coming, AdWords Campaign Reporting, France Wants Open Algorithm appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google Web History Adds Download Option & Drops Filter Options

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Barry Schwartz
    20 Apr 2015 | 1:23 pm
    Google makes two large updates to Google Web History, you can no longer filter the results but you can now export them. The post Google Web History Adds Download Option & Drops Filter Options appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google to Make Mobile URLs More User-Friendly

    Search Engine Watch
    Emily Alford
    17 Apr 2015 | 9:35 am
    Google has updated its mobile URL display algorithms to better display the names of websites and support structured data on mobile devices.
  • Keyword Research Just Received A V8 Upgrade…

    Noble Samurai
    Noble Samurai
    15 Apr 2015 | 7:39 am
    Keyword Research Just Received A V8 Upgrade… Today we have some exciting news to share with you about Market Samurai. After many months of work (and a few late nights) we’re excited to announce that we’ve made some major improvements to the Keyword Research Module… Improvements that will completely change your experience of using Market Samurai… Imagine taking a regular run-of-the-mill mid-range car and then cramming a thumping great V8 engine under the hood. Well that’s exactly what we’ve done with the Keyword Research Module. Over the past few months we’ve been…
  • What First-Party Data Use in Search Might Mean for You

    Search Engine Watch
    Jason Tabeling
    20 Apr 2015 | 6:30 am
    For the first time Google may allow advertisers to use first-party data to inform search targeting. Here are three ways this change could help search marketers deliver better results for their programs.
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    Moz Blog

  • Google Told Me I'm Pregnant: From Strings to Diagnosis

    19 Apr 2015 | 5:15 pm
    Posted by CraigBradford In the near future, I think Google Now could tell you are pregnant or diagnose you with a medical condition before your doctor ever could. Humans are great at recognising patterns but only if we know we are creating them or where to look. Remember the Target story of how they knew a young girl was pregnant before she or her father did? Increases in technology like smart watches and the trend of "the quantified self" mean messages like being told you are pregnant aren't impossible in the near future. So how do we go from weather reports and traffic updates to a medical…
  • How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences - Whiteboard Friday

    16 Apr 2015 | 5:15 pm
    Posted by randfish Given Google's recent changes to SERPs and their April 21 mobile deadline, does SEO still come first? In today's Whiteboard Friday, Rand walks you through tactics you can use to build a loyal audience before you need to do SEO. How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences - Whiteboard Friday For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab!Video transcription Howdy Moz fans and welcome to another edition of Whiteboard Friday. This week we're chatting on some of the changes that…
  • How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%

    15 Apr 2015 | 5:15 pm
    Posted by KelseyLibert In October 2013, Fractl published a study on viral emotions on the Harvard Business Review. The research was picked up by several high-authority publishers, catapulted our brand's authority, increased our brand awareness, and drove dozens of qualified leads. To our expectation, we proved that our client-facing, research-driven content marketing strategy could have the same long-term impact on our own brand. Then, we were off to the races.  In early 2014, we launched a survey of more than 500 top-tier publishers. Then, we released…
  • Using Term Frequency Analysis to Measure Your Content Quality

    14 Apr 2015 | 5:14 pm
    Posted by EricEnge It's time to look at your content differently—time to start understanding just how good it really is. I am not simply talking about titles, keyword usage, and meta descriptions. I am talking about the entire page experience. In today's post, I am going to introduce the general concept of content quality analysis, why it should matter to you, and how to use term frequency (TF) analysis to gather ideas on how to improve your content. TF analysis is usually combined with inverse document frequency analysis (collectively TF-IDF analysis). TF-IDF analysis has been a staple…
  • ​Inbound Lead Generation: eCommerce Marketing's Missing Link

    13 Apr 2015 | 5:15 pm
    Posted by Everett If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they'll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound marketing strategy. First, I will discuss some of the ways most online retailers are approaching email from the bottom of the funnel upward, and why this needs to be turned around. Then we can explore how to go about doing this within the framework of "Inbound Marketing" for eCommerce businesses. Lastly, popular marketing…
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    SEO Book

  • Consensus Bias

    Aaron Wall
    15 Apr 2015 | 7:10 am
    The Truth About Subjective Truths A few months ago there was an article in New Scientist about Google's research paper on potentially ranking sites based on how factual their content is. The idea is generally and genuinely absurd. You can't copyright facts, which means that if this were a primary ranking signal & people focused on it then they would be optimizing their site to be scraped-n-displaced into the knowledge graph. Some people may sugar coat the knowledge graph and rich answers as opportunity, but it is Google outsourcing the cost of editorial labor while reaping the rewards.
  • Designing for Privacy

    31 Mar 2015 | 4:11 pm
    Information is a commodity. Corporations are passing around consumer behavioral profiles like brokers with stocks, and the vast majority of the American public is none the wiser of this market’s scope. Very few people actually check the permissions portion of the Google Play store page before downloading a new app, and who has time to pore over the tedious 48-page monstrosity that is the iTunes terms and conditions contract? With the advent of wearables, ubiquitous computing, and widespread mobile usage, the individual’s market share of their own information is shrinking at an alarming…
  • Google Mobile Search Result Highlights

    Aaron Wall
    18 Mar 2015 | 4:19 pm
    Google recently added highlights at the bottom of various sections of their mobile search results. The highlights appear on ads, organic results, and other various vertical search insertion types. The colors vary arbitrarily by section and are patterned off the colors in the Google logo. Historically such borders have conveyed a meaning, like separating advertisements from organic search results, but now the colors have no meaning other than acting as a visual separator. We recently surveyed users to see if they understood what the borders represented & if they felt the borders had any…
  • Responsive Design for Mobile SEO

    Aaron Wall
    26 Feb 2015 | 3:49 pm
    Why Is Mobile So Important? If you look just at your revenue numbers as a publisher, it is easy to believe mobile is of limited importance. In our last post I mentioned an AdAge article highlighting how the New York Times was generating over half their traffic from mobile with it accounting for about 10% of their online ad revenues. Large ad networks (Google, Bing, Facebook, Twitter, Yahoo!, etc.) can monetize mobile *much* better than other publishers can because they aggressively blend the ads right into the social stream or search results, causing them to have a much higher CTR than ads on…
  • You Can't Copyright Facts

    Aaron Wall
    11 Feb 2015 | 6:16 pm
    The Facts of Life When Google introduced the knowledge graph one of their underlying messages behind it was "you can't copyright facts." Facts are like domain names or links or pictures or anything else in terms of being a layer of information which can be highly valued or devalued through commoditization. When you search for love quotes, Google pulls one into their site & then provides another "try again" link. Since quotes mostly come from third parties they are not owned by BrainyQuotes and other similar sites. But here is the thing, if those other sites which pay to organize and…
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    Search Engine Journal

  • 6 Places to Learn Photoshop for Free (or Almost Free!) by @

    Dan Shewan
    20 Apr 2015 | 7:30 am
    As powerful as Photoshop is, it can be a little intimidating. Here are six places where you can begin your journey to Photoshop mastery,The post 6 Places to Learn Photoshop for Free (or Almost Free!) by @ appeared first on Search Engine Journal.
  • 12 Easy Ways to Encourage Referrals

    Scott Gerber
    20 Apr 2015 | 4:06 am
    Referrals from existing clients are one of the best ways to gain new customers. So how can businesses encourage their customers to refer friends online?The post 12 Easy Ways to Encourage Referrals appeared first on Search Engine Journal.
  • 7 Tools for Building a Happy Community by @livlongley

    Liv Longley
    20 Apr 2015 | 3:52 am
    In this post I teach you 7 tools for building a happy community. These are tools that I've used to build a thriving community of passionate members.The post 7 Tools for Building a Happy Community by @livlongley appeared first on Search Engine Journal.
  • 16 Invoicing and Accounting Tools for Startups by @albertcostill

    Albert Costill
    19 Apr 2015 | 7:36 am
    One of the overlooked reasons startups fail is due to poor accounting. Here are 16 accounting tools for you to consider using for your startup.The post 16 Invoicing and Accounting Tools for Startups by @albertcostill appeared first on Search Engine Journal.
  • A Look at How Google Grows in Real Time [Infographic] by @jonharules

    Jonha Revesencio
    19 Apr 2015 | 5:42 am
    Real time statistics of Google searches and its growth.The post A Look at How Google Grows in Real Time [Infographic] by @jonharules appeared first on Search Engine Journal.
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    SEO Noobs

  • Hello world!

    16 Apr 2015 | 8:33 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! The post Hello world! appeared first on SEO Noobs.
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    Bruce Clay, Inc. Blog

  • Google’s New Mobile Breadcrumb URLs: Making the Most of Your Site Name & URL Structure

    Paula Allen
    20 Apr 2015 | 11:24 am
    Google’s New Mobile Breadcrumb URLs: Making the Most of Your Site Name & URL Structure was originally published on, home of expert search engine optimization tips. Two more changes are coming to Google mobile search results, the search engine announced last week — this time to the way URLs are displayed. Mobile search results no longer show the actual page URL, but instead show a breadcrumbs-like format of the URL structure. This is rolling out worldwide. The breadcrumbs-like information can show the site name in place of the domain name. This is rolling out in the U.S.
  • Tips for Getting the Most out of Call-Only Ads in Google AdWords

    Jack Van Leeuwen
    17 Apr 2015 | 10:30 am
    Tips for Getting the Most out of Call-Only Ads in Google AdWords was originally published on, home of expert search engine optimization tips. Mobile optimized sites have been all the rage since Google’s explicit February announcement that mobile-friendliness will be used as an organic ranking signal starting April 21. However, Google has not forgotten about the original purpose of mobile devices — phone calls. In February, Google made it easier for advertisers to engage smartphone users with call-only ads. Although call-only campaigns are fairly new to Google AdWords, there…
  • Why Is My Mobile-Friendly Label Missing in Google Search Results?

    Maryann Robbins
    15 Apr 2015 | 11:45 am
    Why Is My Mobile-Friendly Label Missing in Google Search Results? was originally published on, home of expert search engine optimization tips. As the April 21st deadline to make your site mobile-friendly approaches, many sites are checking to see if their pages get the “mobile-friendly” annotation in Google mobile search results. Those two words are Google’s promise to searchers that a result meets a certain standard of usability that mobile surfers are starting to expect. What’s concerning is that sometimes the label doesn’t show up — even though Google’s own…
  • Creating Content for a Boring Industry? No Problem

    Mindy Weinstein
    13 Apr 2015 | 8:00 am
    Creating Content for a Boring Industry? No Problem was originally published on, home of expert search engine optimization tips. In digital marketing, we talk a lot about content. Emphasizing the importance of quality content and then sharing our tips, tricks and the latest tactics can make content writing seem exciting and sexy. But the truth is, some topics and industries just feel boring. As a writer or the person in charge of writers, how can you turn boring subjects into good content? Back in February, I spoke at the SEJ Summit in Santa Monica about this very subject, the…
  • 15 Content Writer Interview Questions You Need to Ask

    Kristi Kellogg
    9 Apr 2015 | 8:00 am
    15 Content Writer Interview Questions You Need to Ask was originally published on, home of expert search engine optimization tips. The Internet runs on content. One of the best investments a business can make is hiring an in-house writer tasked with being the voice of the brand online. Content is critical to successful digital marketing, and with algorithm updates like Panda and Hummingbird, it’s clear Google agrees. That’s why many brands and businesses hire full-time, in-house content writers. There’s no denying a qualified content writer can take your…
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    Noble Samurai

  • Keyword Research Just Received A V8 Upgrade…

    Noble Samurai
    15 Apr 2015 | 7:39 am
    Keyword Research Just Received A V8 Upgrade… Today we have some exciting news to share with you about Market Samurai. After many months of work (and a few late nights) we’re excited to announce that we’ve made some major improvements to the Keyword Research Module… Improvements that will completely change your experience of using Market Samurai… Imagine taking a regular run-of-the-mill mid-range car and then cramming a thumping great V8 engine under the hood. Well that’s exactly what we’ve done with the Keyword Research Module. Over the past few months we’ve been…
  • Audio Recording Secrets To Boost Your Profits…

    Eugene Ware
    4 Aug 2014 | 10:50 pm
    Recently we launched our brand new software system Vidsy, which helps regular business owners just like you create a high converting sales message to promote your product in less than 90 minutes. Since the launch, thousands of Vidsy users have been creating profit-pulling sales videos that have been converting at up to 12%! (Which is AMAZING!) A lot of happy Vidsy customers have also been sending in their finished sales videos for us to review… Our Number 1 Tip for boosting the converting power of these videos even further, has been to improve the audio quality of the sales message. In…
  • How To Create A High-Converting Sales Presentation With The SINGLE Click Of A Button…

    Eugene Ware
    8 Jul 2014 | 12:23 am
    Have you ever tried to create a sales video to sell your product or service? If so, then you’ll be very familiar with how difficult it actually is to produce a video that hijacks your customer’s attention, builds desire for your product and ultimately closes the sale… The number one problem that most people face is being able to write effective sales copy to highlight the benefits of their product without sounding like a “hyped up” used car salesman. The great news is services like Vidsy can now guide regular business owners like you, step-by-step through the process of creating…
  • Announcing: Vidsy – Create profit-pulling sales messages in 90 minutes or less…

    Eugene Ware
    2 Jul 2014 | 5:41 pm
    Hi It’s Eugene here, CEO of Noble Samurai and I’ve got something really exciting to share with you today: Just a few weeks ago we released Vidsy – our new copywriting tool, that enables online business owners like you to create high-converting, profit-pulling sales messages in just 90 minutes or less (even if you’ve never written a line of sales copy before in your life). Since we launched, over 2,047 online business owners have subscribed to Vidsy, and in what has been the highest implementation rate I’ve ever seen, over 815 people have fully completed their first Vidsy…
  • Google’s new Keyword Planner – How it Makes Market Samurai faster!

    26 Aug 2013 | 7:27 pm
    We’re very glad to announce that after a long wait – Google has retired it’s old “Keyword Tool”, and replaced it with it’s new shiny “Keyword Planner”. For details of the changes and what this means for the functionality of Market Samurai please read our recent blog post. You can read more about some of the data changes (such as their removal of broad and phrase match data) that Google has made through their official blog article at The good news is we’ve been working hard to make this…
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    SEO by the Sea

  • Open Data Commons Opportunities

    Bill Slawski
    19 Apr 2015 | 5:32 pm
    There are a lot of Government Web sites that have made the data that they collect and compile freely available to the public. The licenses that data has been released under are described on the following Pages: ODC Public Domain Dedication and License (PDDL) Open Data Commons Open Database License (ODbL) Open Data Commons Attribution … Continue reading Open Data Commons Opportunities → The post Open Data Commons Opportunities appeared first on SEO by the Sea.
  • How Google May Identify Central Entities from Resources

    Bill Slawski
    16 Apr 2015 | 7:06 am
    A Google patent granted this week describes how Google might try to understand Entities that appear on Web pages, and how that awareness might influence the search results that the search engine shows off in search results. An Entity is a specifically named person, place, or thing (including ideas and objects) that could be connected … Continue reading How Google May Identify Central Entities from Resources → The post How Google May Identify Central Entities from Resources appeared first on SEO by the Sea.
  • Using Photos & Data Under a Creative Commons License

    Bill Slawski
    12 Apr 2015 | 10:15 pm
    Below is a creative commons Image from Flickr. In the Caption to the photo is the kind of attribution that a Creative Commons Attribution License calls for when using an image like this from Flickr: When you choose to use a photo or data available under a Creative Commons‘ License, you’re giving other people information … Continue reading Using Photos & Data Under a Creative Commons License → The post Using Photos & Data Under a Creative Commons License appeared first on SEO by the Sea.
  • Licensing Requirement Information found in Linked Open Data

    Bill Slawski
    8 Apr 2015 | 7:19 am
    In 2009, Tim Berners-Lee, the inventor of the World Wide Web recorded the following TED Presentation about Linked Open Data. This video describes his next idea for a use for the Web, where Data is shared and can flow freely, published by people under open licenses. On the L4LOD Vocabulary Specification 0.2 is Information about … Continue reading Licensing Requirement Information found in Linked Open Data → The post Licensing Requirement Information found in Linked Open Data appeared first on SEO by the Sea.
  • How Google May Index Deep Web Entities

    Bill Slawski
    5 Apr 2015 | 12:00 pm
    If you’ve been doing SEO for a while, one of the papers that you may have read describes how Google was attempting to index content found on the Web that might be difficult for their crawlers to access, such as financial statements from the SEC. The search engine would have to try to access this … Continue reading How Google May Index Deep Web Entities → The post How Google May Index Deep Web Entities appeared first on SEO by the Sea.
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    Coconut Headphones

  • How to be a Tumblr Titan [Infographic]

    13 Apr 2015 | 8:11 am
    A few years ago, I included a contributed piece on how Tumblr was becoming an absolute monster in the marketplace.  Since then, Tumblr was acquired by Yahoo and has grown even bigger since.  This contributed piece by Amy Williams is a great overview of how businesses can take advantage of Tumblr; also in the near...»The post How to be a Tumblr Titan [Infographic] appeared first on Coconut Headphones.
  • Things Google’s Advertising and Analytics Teams Should Do Yesterday

    Ted Ives
    28 May 2014 | 3:44 pm
    There are a variety of annoyances I've been encountering with Google's Advertising and Analytics products, and I thought I'd collect them here.The post Things Google’s Advertising and Analytics Teams Should Do Yesterday appeared first on Coconut Headphones.
  • Thoughtful Commenting for SEO: The Complete Guide

    Ted Ives
    8 Dec 2012 | 9:19 am
    Commenting in a thoughtful manner can be a great way to engage with your audience and peers, build links, and even garner click-through traffic.  I’m *not* talking here about spamming WordPress blogs with thousands of auto-generated comments using automated tools.  “Thoughtful” commenting, as I call it, adds value to the conversation, and makes the internet...»The post Thoughtful Commenting for SEO: The Complete Guide appeared first on Coconut Headphones.
  • How to Set Up Your Very Own Cloud Windows Server for SEO

    Ted Ives
    11 Jun 2012 | 12:50 pm
    SEO Tools, particularly website audit ones like Xenu Link Sleuth or PowerMapper SortSite, can sometimes take a long time to run when examining particularly large websites.  Occasionally you may even need to reboot your machine for some other reason, which then ruins some particular run of these tools, forcing you to start over. I recently...»The post How to Set Up Your Very Own Cloud Windows Server for SEO appeared first on Coconut Headphones.
  • Linking Strategies: The Complete Guide

    Ted Ives
    9 May 2012 | 9:28 am
    There are many ways to go about getting links;  the different methods vary widely.  I recently helped some clients with their linking strategies, and when I did, I researched a wide range of approaches from the perspective of a number of characteristics. This article presents a massive comparison chart that may even make you reconsider...»The post Linking Strategies: The Complete Guide appeared first on Coconut Headphones.
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    SEO Theory

  • Why Link Building Needs to be a More Senior Position

    Michael Martinez
    6 Apr 2015 | 8:58 am
    A few years ago a company tried several times to recruit me to come in and lead their link building team. I did a little research on the company and was satisfied that their business model was legitimate but their…Read more →
  • Who Needs to Be Mobile-ready by April 21, 2015?

    Michael Martinez
    25 Mar 2015 | 3:18 pm
    Since even some mainstream news media sites are now reporting on Google’s April 21 deadline for making Web content “mobile friendly” we can assume that a lot of people outside the usual marketing circles have at least heard about the…Read more →
  • Test: Can YOU Find the Bolded Viagra Keyword on this Page?

    Michael Martinez
    16 Mar 2015 | 11:32 am
    Warning: This is an SEO test designed only for the most advanced Web marketers.  Anyone else may pass the test by using common sense. Disclaimer: No animals or ball baiting Tweets were used in the production of this article.  However,…Read more →
  • Why Correlation Studies Hurt Your Web Marketing

    Michael Martinez
    16 Mar 2015 | 5:00 am
    The less attention you pay to Web marketing correlation studies the better informed you will be about how to market on the Web.  That is because correlation studies create negative knowledge.  Call it unknowledge, ignorance, pseudo-knowledge, or simply stupidity but by…Read more →
  • .@googlewmc Mobile Usability Tool Fails the Test … AGAIN

    Michael Martinez
    26 Feb 2015 | 12:23 pm
    UPDATE 2015-02-27 Googler Doantam Pham replied to my discussion in the Google Webmaster Forums. As I suspected, the images were the cause of the disparity in the test results between the two sites. The problem remains, though. While I can…Read more →
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    The Search Agents

  • Build Brand Awareness with Social Media

    Rebecca Landman
    9 Apr 2015 | 9:52 am
    When in doubt, socialize! Building an engaged social media audience is a great way to grow your brand’s online presence. We recently partnered with a beverage industry retailer to grow their online presence with a Display media campaign on Facebook. Check out our latest case study about the partnership, detailing how we… – Grew 100,000+ Facebook page Likes – Systematically tested their entire creative portfolio to identify top-performing online assets to use in present and future campaigns – Gathered qualitative data from newly engaged audience members about…
  • Introducing Google Mom – The Only Knowledge Graph You’ll Ever Need

    Gregory Sidor
    1 Apr 2015 | 9:26 am
    Today, Google introduced what may be the ultimate implementation of the Knowledge Graph – Google Mom. Using its inherent understanding of our preferences, history and unrecognized talents, Google Mom produces Now cards and search results tailored specifically to us, the users, each unique in our own special ways. “We’ve traditionally sought to understand people based on search history, geolocation, emails and purchase habits. Now Google Mom takes that mission a step further, replicating the neural networks found in mothers around the world, helping us get to know you better than you…
  • How Hard Will Google’s Mobilegeddon Hit Your Site?

    David Garcia
    30 Mar 2015 | 11:45 am
    Google’s massive mobile update is on its way, slated to start a little less than a month from now – on April 21st. A member of the Google Webmaster Team just announced this update will be significantly larger than Panda and Penguin. This warning, coupled with the blog post Google released nearly two months ahead of the update, further underlines the impending extensiveness of this algorithmic change. If we take a second to think about how large Panda and Penguin already were – Panda docked all websites engaging in sub-standard page quality practices (it specifically checked the content…
  • Facebook Exiling Spammers Once and For All

    David Garcia
    25 Mar 2015 | 10:01 am
    Phone spammers that is. In a report published over the weekend, Android Police caught what appears to be a new phone app on the horizon from Facebook. The app, appropriately called ‘Phone’, seems like it will provide enhanced information about numbers on your incoming phone call log, much like current caller ID apps. What differentiates this new app from its predecessors? Its connection to Facebook’s vast and detailed data set, which grows exponentially more diverse each day via people and businesses’ constant uploads and interactions. With ‘Phone’, Facebook could, for example,…
  • The Write Stuff: How to Reverse-Engineer Your Content Strategy

    Gregory Sidor
    12 Mar 2015 | 1:39 pm
    Content marketing has become such a cliché topic that even articles declaring it cliché are old hat. Many companies have bloggers publishing on a daily basis – I’m sure there’s a light-switch manufacturer out there with a very compelling listicle about dimmer switches. Google has been forthright about the importance of having quality content on your site, and that’s why so many businesses feel obliged to go beyond the simple product listing page. Along with this opportunity comes the danger of creating content that no one (including the search engines) is interested in…
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    Techipedia | Tamar Weinberg

  • 5 People Focused Social and Data Tools You Should Be Using

    Tamar Weinberg
    15 Apr 2015 | 6:00 am
    I absolutely love people data. In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company. Therefore, I am always running after tools that help me learn more about the people I am working with or conversing with online. While I say I don’t accept story pitches for Techipedia, for people-focused tools in the same category as the below, I’d gladly make an exception. This is an area I am very passionate about. Since my business is 100% online, it’s…
  • What’s Your Work Ethic? An Argument for Remote Employees

    Tamar Weinberg
    19 Mar 2015 | 5:45 am
    We live in a connected culture. Whereas a mere decade ago, we were on a slower Internet (for the most part), strides in technology have enabled us to be more productive in our online communications. Email is still a pretty ubiquitous method of chatting with people around the world whether for business or pleasure, and new collaboration tools such as Slack and HipChat create always-on virtual meeting experiences. Video chat speaks to our accountability for our presence by a computer, and facilitates global meetings, enabling a seamless culture wherever one is. Our cellular devices are…
  • A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

    Guest Author
    12 Mar 2015 | 5:50 am
    Previously, I worked with influencer marketing platform, The Shelf. The article below is not mine but is probably one of the best guest posts I’ve ever received here. It was originally posted on The Shelf’s blog (which by the way, is amazing), but I wanted to amplify its lessons because this post is oh-so-great. This article is authored by Lauren Jung, co-founder of The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if you’ve never…
  • Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

    Tamar Weinberg
    11 Feb 2015 | 6:46 am
    What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? These are good and absolutely fair questions. AddShoppers** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online…
  • PR Pros: You’re still doing it wrong, even if you have a six figure income

    Tamar Weinberg
    4 Feb 2015 | 5:03 am
    I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible. Today, I sell training modules on my inbox zero process. Public relations, especially in the age of blogging, has been quite a nightmare, to the point that in 2009, I called most PR pros public relations spammers. Many have blatant disregard for what people write about, and will use a distant mention…
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    Dev Basu

  • The Happiness Formula

    Dev Basu
    6 Apr 2015 | 12:04 pm
    A pseudo-mathematical approach to being happier life, in almost every way possible. Whether you’re a naturally happy person, or often find yourself unhappy despite having “success” in the form of having love, family, money, power, or fame, I will show you how you be happier than you are right now. Contrary to popular belief, you don’t need to earn more than $75,000 to be any happier, and the Harvard Grant Study found that the “warmth of relationships throughout life has the greatest positive impact on life satisfaction”. So the question is, how can you create a life that moves…
  • What Your Boss Really Cares About

    Dev Basu
    6 Apr 2015 | 7:02 am
    This is a post for every employee who is still trying to figure out their boss. I’m speaking from my experiences having been an employee at over 5 organizations before becoming a full-time entrepreneur. Here’s what your boss really cares about: 1. Raise the alarm bell before there’s a fire Your boss wants you to notify them when you or your team aren’t able to complete your tasks and meet your responsibilities on time and with a high degree of quality. Knowing that things are going sideways or falling behind earlier is almost always knowing about it after the fact when little can be…
  • 5 Reasons “Why” is such a Powerful Question

    Dev Basu
    30 Mar 2015 | 7:29 pm
    Toddlers often have more clarity and curiosity in life than most adults. Categorically, they aren’t afraid of asking “why?” to seemingly every question that has an obvious answer. It’s no wonder that asking higher quality questions leads to better outcomes in your personal and professional life. So the real question is why do we not ask “why” more? Why do we assume we already know the answer, and become more preoccupied with asking what, how, when, and who? If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55…
  • Persistence vs Perseverence

    Dev Basu
    26 Oct 2014 | 10:29 am
    What 5 years of looking in the rear-view mirror of a rapidly growing digital marketing agency taught me. It is in times of security that the spirit should be preparing itself for difficult times; while fortune is bestowing favors on it is then is the time for it to be strengthened against her rebuffs.”— Seneca. I dreaded going into work. The environment was so toxic that you could feel the tension in the air. Business was great but the powers that be decided to turn the tables on me by re-writing my role. Work just wasn’t fun anymore. The last straw came when my boss told me to…
  • Deconstructing Motivation: 7 Things I’ve Learned in the Last 7 Years

    Dev Basu
    3 Aug 2014 | 5:29 pm
    People often say that motivation doesn’t last. Well, neither does bathing; that’s why we recommend it daily. – Zig Ziglar The struggle is real. It’s just so much easier to “do nothing” even when there is so much that need’s to get done. To combat overwhelm, a to-do list is simply not enough. Prioritization and the 80/20 rule aren’t either. What you really need is that inner fuel that keeps pushing you harder, like a motivational high that gets you in the zone. What separates highly motivated people from those who struggle to find their own…
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    Search Engine People Blog

  • 6 Surprisingly Simple Attention Grabbing Methods To Boost Blog Traffic

    David Schneider
    20 Apr 2015 | 6:55 am
    We have identified 6 attention grabbing methods that, if practiced correctly, are sure to shine some extra spotlight on your blog and business. 1. Giveaways Until late last year it was much rarer that you would see a giveaway, that is, until Pat Flynn released his guest post case study of how one relatively unknown […] Post from: Search Engine People SEO Blog6 Surprisingly Simple Attention Grabbing Methods To Boost Blog Traffic--Written by David Schneider, NinjaOutreach The post 6 Surprisingly Simple Attention Grabbing Methods To Boost Blog Traffic appeared first on Search Engine People…
  • How To Increase Conversions 120% And More With Less Form Fields

    Douglas Karr
    17 Apr 2015 | 6:55 am
    This is the million dollar question isn't it? Every form needs to collect enough information to qualify a lead or close a sale... but too many fields will result in abandonment. So what's the answer? This is going to be annoying but... it depends. Don't leave just yet... we've got some great insight on form […] Post from: Search Engine People SEO BlogHow To Increase Conversions 120% And More With Less Form Fields--Written by Douglas Karr, Marketing Technology Blog The post How To Increase Conversions 120% And More With Less Form Fields appeared first on Search Engine People Blog.
  • 5 Small Budget Traffic Tactics That Work Wonders

    Barrie Smith
    16 Apr 2015 | 7:25 am
    Do you run a small business? Or how about a startup? You have seen the Google page 1 results for your business keywords and now you dont know where to start. Perhaps you feel like investing your entire limited budget into pay-per-click in hope it will get you off the ground. What if I told […] Post from: Search Engine People SEO Blog5 Small Budget Traffic Tactics That Work Wonders--Written by Barrie Smith, Receptional blog The post 5 Small Budget Traffic Tactics That Work Wonders appeared first on Search Engine People Blog.
  • How To Find The Right Content Promotion Opportunities

    Sharon Hurley Hall
    15 Apr 2015 | 6:25 am
    If you're not promoting your content, it might as well be invisible. There are more than 2 billion netizens, creating zettabytes of data. An infographic from DOMO shows that on Facebook alone, 2.46 million pieces of content are shared every minute. That's why, if you want to build authority and increase brand awareness, content promotion […] Post from: Search Engine People SEO BlogHow To Find The Right Content Promotion Opportunities--Written by Sharon Hurley Hall, The post How To Find The Right Content Promotion Opportunities appeared first on Search Engine People Blog.
  • How To Pick The Right Domain Name

    Ruud Hein
    14 Apr 2015 | 9:55 am
    Picking the right domain name for your online business. Post from: Search Engine People SEO BlogHow To Pick The Right Domain Name--Written by Ruud Hein, Ruud Hein The post How To Pick The Right Domain Name appeared first on Search Engine People Blog.
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    Sugarrae aka Rae Hoffman

  • A Look at the New Google AdSense Reporting Interface

    Rae Hoffman
    13 Apr 2015 | 6:01 am
    I logged into AdSense yesterday, and it asked me if I wanted to change over to their new dashboard and performance reports interface. Yes, please. The new AdSense Performance Reports Dashboard Talk about an overhaul. The new dashboard shows you several things at a (default) glance: Estimated earnings (with change) Page views (with change) Page... Read More The post A Look at the New Google AdSense Reporting Interface appeared first on Sugarrae.
  • How to Find Out Which Social Networks are Driving Your Revenue

    Rae Hoffman
    2 Apr 2015 | 11:32 am
    There are tons of social networks out there and only so many that you can focus (quality) time and effort on. One of the most common questions I see asked is “what social networks should I focus on?” and the answer is always, “focus on the networks that work for you and your demographic.” But... Read More The post How to Find Out Which Social Networks are Driving Your Revenue appeared first on Sugarrae.
  • The Power of Channels for Increasing AdSense Revenue

    Rae Hoffman
    16 Mar 2015 | 12:16 pm
    I don’t like depending solely on Webmaster Welfare (Adsense). I prefer to get my website income from multiple streams, placing the heaviest emphasis on affiliate marketing. However, we create our websites for users. That means that we focus on informing the visitor and not simply writing posts with the sole goal being to make money... Read More The post The Power of Channels for Increasing AdSense Revenue appeared first on Sugarrae.
  • One Change Increased My List Opt-In Conversion Rate By 56.35%

    Rae Hoffman
    23 Feb 2015 | 8:00 am
    I see advice on a constant basis about how to increase your newsletter subscriptions. Most of the time, they are part of a generic list with claims about doubling or tripling conversion rates, yet I very rarely see them accompanied by actual analytical data confirming the recommendations. So a few months ago, I set out... Read More The post One Change Increased My List Opt-In Conversion Rate By 56.35% appeared first on Sugarrae.
  • The Penguin Whisperer

    Paul Macnamara
    8 Jan 2015 | 8:28 am
    Note from Rae: Welcome to the first ever guest appearance by someone in my Rants in Bitchland category. And let me assure you, that takes a special pair of skills combined with a big pair of balls. And Paul Macnamara has both. If you’ve been around any length of time, you’ve likely seen people make... Read More The post The Penguin Whisperer appeared first on Sugarrae.
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    Search Engine Guide : Small Business Search Marketing

  • 6 Local SEO Mistakes Small Businesses Make

    1 Apr 2015 | 12:35 pm
    by Jayson DeMers In the coming months, local SEO and search marketing will become invaluable for small businesses everywhere. In order to remain competitive within your industry and capitalize on local traffic, it's important to not only focus on best practices, but also to avoid costly mistakes. Let's take a look at a few of those errors and show you how to stay on the right path.Avoid These Local SEO MistakesWhile there are potential mistakes around every corner, an overly cautious marketer won't be a successful marketer. Instead of worrying about things you can't control, work on the…
  • 7 SEO-Boosting Tactics You Might Be Neglecting

    31 Mar 2015 | 11:00 am
    by Jayson DeMers When thinking about SEO, it's tempting to concentrate on what's occurring behind-the-scenes and neglect better ways to increase exposure. Whether you're directly dealing with SEO or looking to compliment your existing SEO presence with tactics for additional exposure, it's important to continually focus on developing and growing your digital marketing strategy. On-Page vs. Off-Page SEO FactorsWhen you look at SEO, it's important to understand the difference between on-page and off-page factors. While these two groups work together for the greater good of increasing…
  • 4 Ways to Humanize Your Online Marketing Campaign to Drive Sales

    30 Mar 2015 | 10:26 am
    by Jayson DeMers Online stores are incredibly convenient, and they bring in plenty of customers who don't want to make the trip to a physical location. However, they just don't have the same feel as a physical store. One of the biggest reasons is that there's no human interaction with online transactions. One of the best things you can do to improve your marketing and drive online sales is humanize your online business.A marketing campaign directed toward individuals creates a better experience for all parties. The users feel like they're being taken care of, and your company reaps the…
  • 8 Local SEO Tips For Small Business Owners in 2015

    24 Mar 2015 | 12:46 pm
    by Jayson DeMers As Google shifts to a more semantic-heavy strategy in 2015, it's becoming progressively more important for small businesses to focus on local SEO to drive both targeted website traffic and foot traffic. In particular, there are a few tips and tricks you'll want to spend your time perfecting.Pay Attention to PigeonWhile all signs have pointed towards the importance of local search for quite some time, the official 'stamp of approval' came when Google released its newest algorithm on July 24, 2014. Dubbed "Pigeon," Moz's algorithm change report says, "Google shook the local SEO…
  • How to Build an Online Portfolio and Drive Traffic To It

    23 Mar 2015 | 1:40 pm
    by Jayson DeMers When you're a web designer, graphic designer, or similar professional in a creative field, you have two essential tools for attracting new clients: word of mouth and a stellar portfolio. The latter can be invaluable so it's critical that you're able to build a strong one and drive traffic to it.Neglect these tasks and you'll be at a disadvantage, but if you can maximize your portfolio you will increase your chances of landing new opportunities. Quick tips for building a killer design portfolio on lineWhile you might still have reasons to carry a physical portfolio,…
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    Online Marketing Blog - TopRank®

  • eBook: Winning with Authority Rainmaker – Integrated Content, Search & Social Media

    Lee Odden
    20 Apr 2015 | 4:19 am
    When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out? Be the best answer wherever customers are looking. And how do you do that? By creating authority across channels and media from search to social to wherever content can be discovered, consumed or acted on. To provide you with a clear roadmap on creating authority through integrated marketing, our latest conference eBook project launches today for Copyblogger’s Authority Rainmaker conference. Featuring top experts…
  • Online Marketing News: LinkedIn Gets Elevated, Foursquare Gets Pinpointed, The Firehose Gets Cut Off

    Ben Brausen
    17 Apr 2015 | 2:45 am
    Content Creation vs. Content Sharing [INFOGRAPHIC] - If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave–or two. Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it. See what content creation and content sharing can do for you. Social Media Today Facebook, Twitter to Claim a Third of Display Ads in Two Years - A new forecast from eMarketer sees the two leading social networks claiming some $14 billion in display ad spending in two years, or…
  • An Authoritative Interview with Podcast Master Jerod Morris, VP of Rainmaker.FM

    Lee Odden
    16 Apr 2015 | 3:07 am
    Who is Jerod Morris?  I think that’s an important question and one deserving of a public answer because if you’re in the online marketing and especially, the podcasting world, you need to know Jerod. So let’s get started. Jerod (@JerodMorris) is part of a small team that plans, produces, and markets the content for Rainmaker.FM, Copyblogger’s digital marketing podcast network. He hosts two shows on the network: The Lede and The Showrunner and also develops new shows. Jerod speaks regularly at industry conferences and produces Rainmaker Platform webinars. Simply put,…
  • Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy

    Lee Odden
    15 Apr 2015 | 5:50 am
    Content isn't King, it's the Kingdom Taking inventory of the content we've produced over the past 10+ years, I realized I've written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications. Looking to the future of our own content marketing strategy and the need for more visually creative, data-informed and cross platform content that's highly specialized for our audience, it's clear that simply creating "more" content isn't the answer. I'm not alone in that assessment after having the opportunity to discuss pressing content marketing challenges…
  • Content vs. Advertising – Is There Really A Debate?

    Lee Odden
    13 Apr 2015 | 6:16 am
    Recording last night’s BeanCast, Altruism or Consumerism, hosted by the talented Bob Knorpp brought up the topic of Content Marketing and whether paid placement of content is just advertising – among many other topics from Dove to Amazon Dash. This content vs. ad question was inspired by commentary from Mitch Joel in his post, Your Content Is Kidding No One where he states, “if you have to pay to have it placed, it’s not content. It’s an ad.” While I agree with what Mitch says in the post in terms of brands failing to create engaging, share-worthy and…
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    John Battelle's Search Blog

  • My Schedule For NewCo New York 2015

    9 Apr 2015 | 5:00 pm
    The post My Schedule For NewCo New York 2015 appeared first on John Battelle's Search Blog. Have you ever been to a music festival, and found yourself overwhelmed by too many great choices? Look at Coachella, for example. There are six stages to chose from. On Friday, how are you supposed to pick between Alabama Shakes and Lykke Li? I love ‘em both. There’s Alt-J playing at the same time as Glass Animals, and Fitz & the Tantrums going up against Florence & The Machine. Not fair. That’s exactly how I feel about picking my schedule for next month’s NewCo…
  • Integrations (and Metaservices) For The Win

    4 Apr 2015 | 1:01 pm
    The post Integrations (and Metaservices) For The Win appeared first on John Battelle's Search Blog. A GeckoBoard sample dashboard, integrating half a dozen separate data services. What makes for a truly NewCo business? I’ve been giving this question a lot of thought the past six or so months, leading to posts like Maybe The Best Way To Change the World Is To Start a Company, Living Systems and The Information First Company, What Makes a NewCo, and posts on NewCos like MetroMile and Jack. But lately I’ve noticed a strong theme running through a number of interesting and…
  • What’s NewCo? These Videos Will Help

    31 Mar 2015 | 12:24 pm
    The post What’s NewCo? These Videos Will Help appeared first on John Battelle's Search Blog. The NewCo festival model is counter-intuitive, so we made these videos to help explain what the fuss is all about. I thought I’d share them here. The first one features folks talking about their experience attending festivals, and the second one features host company presentors doing the same. Enjoy! (Oh, and NewCo New York registration is open now, sign up before the best sessions fill – more than a dozen, including TED, NYT, Gimlet, VaynerMedia, and BuzzFeed, are nearly…
  • A Few Questions For Publishers Contemplating Facebook As A Platform

    23 Mar 2015 | 9:57 pm
    The post A Few Questions For Publishers Contemplating Facebook As A Platform appeared first on John Battelle's Search Blog. Well, it’s happening. According to no less authoritative source than The New York Times, The New York Times is preparing to plant a taproot right inside the highly walled garden that is Facebook. As Times’ executives contemplate moving The Grey Lady squarely under the rather constrictive confines of Facebook’s terms of service, they may be comforting themselves with a few palliative pretty-much-truths: We may be putting our content on Facebook’s platform,…
  • With Meridian, Sovrn Levels the Playing Field For Publishers

    8 Mar 2015 | 8:31 pm
    The post With Meridian, Sovrn Levels the Playing Field For Publishers appeared first on John Battelle's Search Blog. A long, strange, and ultimately rewarding trip, that’s what many involved in the past ten years at Federated Media, Lijit, and now sovrn Holdings might say. One year ago, give or take, we sold FM’s assets to LIN Media, and created sovrn Holdings, a programmatic data business focused on one mission: to foster an ecosystem where independent and influential publishers can thrive. Sovrn has had an extraordinary year. It’s led the way in the fight against…
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    Ask Kalena

  • Yahoo and Microsoft Extend Search Partnership

    Kalena Jordan
    17 Apr 2015 | 5:21 am
    In a joint release issued today, Microsoft and Yahoo announced that they will be amending and extending the strategic search partnership they originally signed in 2009. The renewed partnership has two major amendments: 1) Yahoo will have increased flexibility to provide search functionality to other platforms, on both desktop and mobile search as the partnership is non-exclusive. Yahoo will continue serving search results and Bing Ads to desktop search audiences. 2) Microsoft will become the exclusive sales force for ads delivered by the Bing Ads platform, while Yahoo will continue to be the…
  • Intro to Search Engine Optimisation: Auckland Workshop

    Kalena Jordan
    1 Apr 2015 | 1:10 pm
    For the past several years, I’ve been running digital marketing training workshops in conjunction with the Institute of IT Professionals (IITP) here in New Zealand. Our first round of workshops for 2015 kick off this month, with the first topic for the year being Introduction to Search Engine Optimisation. These full-day training workshops will show you step-by-step how to optimise your or your clients’ web sites to get noticed by Google and other engines. It will be a fun day, with some group activities, random audience questions for chocolate and (if time permits), live analysis…
  • April is Certification Month at Search Engine College

    Kalena Jordan
    31 Mar 2015 | 2:52 pm
    After receiving several emails from students who missed out on our Study Month promotion last year, we have decided to introduce a new promotion for April 2015, based around Certification. Several of you liked the idea of Study Month, but as existing subscribers, couldn’t really take advantage of it. You suggested that we should offer a discount on our Certification Upgrades, so that existing subscribers wouldn’t feel left out. We heard you! After negotiations with our staff and stakeholders, I’m thrilled to announce that during the month of April 2015, you can purchase a…
  • Common Questions Asked at SEO Job Interviews

    Kalena Jordan
    25 Mar 2015 | 3:32 am
    Based on conversations I’ve had recently, many of my students and blog readers are either seeking a new job in the SEO field or looking to switch existing SEO gigs this year. Inevitably, the subject of potential interview questions will arise. How exactly should you prepare for a SEO interview? What type of questions can you expect to be asked? Will they be highly technical? Scenario-based? Or will they be all about your past experience? In a nutshell, how will you know the type of SEO knowledge benchmark a new employer is expecting you to meet? Well, wonder no more, because online…
  • 2015 Digital Marketing Workshops Announced

    Kalena Jordan
    9 Mar 2015 | 5:38 pm
    As most of you know, I run a series of face-to-face training workshops in conjunction with the Institute of IT Professionals (IITP) across various locations in New Zealand. The current topics include: Introduction to Search Engine Optimization (full day) Social Media Marketing for Business (full day) Using Google Analytics to Increase Website Traffic and Conversions (half day) The IITP have recently published their 2015 Workshop Schedule, so if you are based in New Zealand and want to book a place at one of these events, now’s your chance. I’ve got 14 workshops scheduled so far,…
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    aimClear® Blog

  • Analyze PPC Social Metrics with ONE Number – EPMI: aimClear’s Deep in the Sheets (Episode 16)

    Rachel Malone-Olson
    15 Apr 2015 | 10:35 am
    Retweets, impressions, replies, likes, clicks, follows, social actions… oh my! Do you ever feel like you’re drowning in social metrics? In this week’s episode of Deep in the Sheets, learn to trim social metrics for each campaign into ONE number to judge EPMI (engagements per thousand impressions). Tune in again next time! Read on for the full transcript: Hi, I’m Rachel. On this episode of Deep in the Sheets we’ll be examining social EPMI. Do you ever feel like you’re drowning in social metrics? Between retweets, replies, likes, clicks, follows, social actions, it’s hard to…
  • Duluth’s Zenith Social Media Marketing Confab Preview! 8 Speakers, 5 Questions

    Lea Scudamore
    14 Apr 2015 | 7:48 am
    With over 25 speakers heading to Duluth, the countdown is on! The 4th annual Zenith Social Media Marketing Conference is coming up quickly and we can hardly wait! If you haven’t yet registered to attend the conference, don’t worry there’s still room for YOU! You will leave feeling inspired, armed with a powder keg of strategies, tactics, tools and tips that are sure to boost your online engagement, increase social market share and avoid wasteful social media campaigns. We will see you there! Recently, we had the pleasure of interviewing eight awesome speakers. Read on to get a little…
  • Social Marketing Redefined: Expertly Curate Owned-Audience Retargeting Cookie Pools

    Marty Weintraub
    8 Apr 2015 | 10:25 am
    Historically, social media marketing KPIs were delightfully warm and fuzzy, hinged on appropriately ubiquitous presence, engagement, community, content distribution, quantifiable loyalty, retention and service. No doubt, these are completely worthy metrics. All still apply. All are crucial. They’re not nearly enough anymore. It’s not news to most social marketing players that over the last few years and with the advent of ever-more reliable attribution analytics, social marketing KPIs have become deeper, more tangible, rooted in verifiable pathway-to-conversion and ultimately revenue.
  • aimClear’s Q2 Conference Speaking Gigs: Chicago, Berlin, Portland, Duluth & Seattle!

    Amber Krohn
    7 Apr 2015 | 10:37 am
    The temps are getting warmer, days longer and the aimClear team is gearing up to kick off our Q2 conference journey! April showers sure do bring plenty of fantastic conferences around the globe. Here’s a glance at aimClear’s upcoming speaking agenda. SEJ Summit: April 15, Chicago, IL First up, the aimClear team is traveling to the windy city for SEJ Summit, hosted by Searchmetrics and Search Engine Journal. This invitation-only conference promises to deliver actionable and impactful tactics for big brand marketers. Marty Weintraub, aimClear’s Founder, will take the stage from…
  • PPC Data Organization with VLOOKUP Formulas: aimClear’s Deep in the Sheets (Episode 15)

    Dion Plakos
    1 Apr 2015 | 10:42 am
    Welcome back to aimClear’s Deep in the Sheets! In this episode, we organize a list of leads and zip codes, DITS Vlookup, into specific geographic locations using VLOOKUP formulas. Save hours of time when determining the city and state associated with each zip code. Follow along as we apply VLOOKUP formulas to PPC data to transform a clutter of numbers into meaningful data. Read on for the full transcript: Hi everybody, Dion here. This week on Deep in the Sheets we’ll be looking at VLOOKUP formulas. [MUSIC PLAYS] We have here a list of leads and with these leads we have ZIP codes, but…
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  • Our top five PR campaigns of the week: A week of beer-dispensing billboards, messages to space and dog photo booths

    Beth Hibbert
    17 Apr 2015 | 8:14 am
    A week of beer-dispensing billboards, messages to space and dog photo booths The UK saw temperatures rise this week, seemingly heralding the start of spring, but it’s not just the weather that’s dominating the headlines. Here are some of the best PR campaigns that have got us talking this week… ‘If Carlsberg did posters…’ ‘…they’d probably be the best posters in the world’. Earlier this week, Carlsberg revealed the first ever ‘beer dispensing’ billboard in the streets of Shoreditch, London. Bringing back their most famous slogan, the Danish brand is trying…
  • Our top five PR campaigns of the week

    Farida Tejan
    10 Apr 2015 | 7:58 am
    #ShredOfDecency Irish stationery firm Daintree Paper decided to take a stand against the upsurge of homophobic flyers published in the run up to the Irish Marriage Equality referendum this week and the results have been heart-warming! The printers have started a campaign to turn homophobic flyers into wedding confetti, all in the name of showing a #ShredOfDecency for marriage equality, with all proceeds going to the Yes Equality organisation. This is a brilliant example of how companies can clearly portray their identity and what they stand for as a brand, as well as acting socially…
  • The top five campaigns that made a fool out of us this week

    Farida Tejan
    2 Apr 2015 | 9:16 am
    This week signalled the official start of spring as March came to a close, the clocks went back an hour and we waited patiently to see if we’d emerge from April Fool’s day prank-free.  It was a great April Fool’s Day, filled with some great examples of engagement from brands and businesses that didn’t disappoint. We’ve pulled together our favourite campaigns from this week: Tesco introduces bouncy aisles Tesco joined in on the April Fool’s fun yesterday, announcing plans to introduce bouncy aisles to their stores in collaboration with TOWIE star Lucy Mecklenburgh! It’s great to…
  • Check out @Branded_3’s top 5 campaigns this week: Shoe donations, 24 hours of joy and the departure of Zayn

    Sophie Jackson
    27 Mar 2015 | 3:31 am
    It’s been a jam-packed week of PR activity, and today our PR team had our weekly meeting to pick out our favourites from the latest influential campaigns and stunts. But of course, there’s only one way to start it off… Zayn Malik Quits One Direction The huge news of Zayn Malik leaving One Direction lead to many reactive PR stunts that came off the back of it. Zayn Malik’s decision went viral within just a few minutes and some of the biggest brands all jumped on this huge news. Lidl for example, tweeted a clever picture, showcasing an offer on their One Direction Easter Eggs:  …
  • Let your customers determine your multichannel strategy: Download the guide from @Branded_3

    Felicity Crouch
    26 Mar 2015 | 7:56 am
    Today, Branded3’s Creative Director, Andrew Machin, spoke at Figaro Digital’s Multichannel Seminar on why you should let your customers determine your multichannel strategy. With the ever-increasing number of possible customer touch-points and a need to try and encompass them all within one marketing strategy; it’s no wonder that multichannel marketing is a bit overwhelming for brand marketers. In today’s seminar, Andrew took the audience through the customer’s purchasing journey and demonstrated how by understanding and engaging throughout this journey; you can…
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    Top Net SEO

  • Video Marketing Is Conquering Marketing World [Infographic]

    Andriy Nurzhynskyy
    15 Apr 2015 | 3:34 am
    Video marketing is a diverse and very powerful tool in all aspects of business today. When used in conjunction with your marketing program it is one of the strongest tools that a business can possess .Strong video marketing campaigns produce results across almost 70 percent of businesses today. Video marketing helps to generate needs and […] The post Video Marketing Is Conquering Marketing World [Infographic] appeared first on Top Net SEO.
  • How To Choose Social Content On Basis Of Customer Demographics [Infographic]

    Andriy Nurzhynskyy
    14 Apr 2015 | 4:00 am
    When we think of social content we think of Facebook, Twitter, LinkedIn, Instagram and sites as such. The next thing that pops into the mind is we must be talking about how we share our content socially. Is it the like button that we click on, was it a friend’s game request that sent you […] The post How To Choose Social Content On Basis Of Customer Demographics [Infographic] appeared first on Top Net SEO.
  • Happy Thomas Jefferson’s Birthday!

    Andriy Nurzhynskyy
    13 Apr 2015 | 2:30 am
    Thomas Jefferson was the third president in the United States. He is one of the authors of Declaration of Independence. And his birthday is celebrated on April 13. Have a nice time at Thomas Jefferson’s Birthday! 04/13/2015 The post Happy Thomas Jefferson’s Birthday! appeared first on Top Net SEO.
  • Marketing Strategy Development: Guide For Begginers [Infographic]

    Andriy Nurzhynskyy
    10 Apr 2015 | 1:17 am
    A marketing strategy is important for any business to be successful. It is simple, if you do not market your product or service in a manner that will stand out among your competition and attract buyers; chances are it will not succeed. When developing your marketing strategy there will be several very important factors that […] The post Marketing Strategy Development: Guide For Begginers [Infographic] appeared first on Top Net SEO.
  • How Keyword Tools Have Been Developing Through Years [Infographic]

    Andriy Nurzhynskyy
    9 Apr 2015 | 2:01 am
    Keywords are words or phrases of text that describe a webpage topic or website. Keywords are essential for individuals to locate specifically what it is that they are searching for.     Keyword tools are essential to the employees in the SEO field today. Keyword tools can be used to research keywords to use on […] The post How Keyword Tools Have Been Developing Through Years [Infographic] appeared first on Top Net SEO.
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    Stone Temple Consulting - Digital Marketing Excellence

  • Why Does Author Authority Still Matter? – Here’s Why With Mark & Eric

    Eric Enge
    20 Apr 2015 | 11:10 am
    Google might not show author photos in their results anymore, but the importance of author authority is far from dead. In this episode of Here’s Why with Mark & Eric, Eric will explain why author authority continues to benefit your content marketing strategy. Strong Author Auhority provides many benefits, both search-based on more personal ones. Links Mentioned: Authorship Is Dead; Long Live Authorship All of our “Here’s Why” Videos Subscribe to our YouTube Channel Full Transcript: Mark: Google may have killed Google Authorship in its search results but Eric Enges,…
  • Hard Numbers for Public Posting Activity on Google Plus

    Eric Enge
    14 Apr 2015 | 6:00 am
    The debate on the activity level on Google+ has raged for years. How many users are really active on it? Is the place a ghost town? Why hasn’t Google shut it down already? Well, I decided to put it to the test, so I did a hardcore analysis of 516,246 randomly selected Google+ profiles, and this post has the scoop for you. Sit down and fasten your seat belts because here we go! Short Takes Since you create a Google profile regardless of how you sign up with Google, it should be no surprise that there are many people with profiles on Google+ that have never posted publicly there. But how…
  • 2 Reasons Why the Mobile Friendly Label Might Not Show in the SERPs

    Eric Enge
    13 Apr 2015 | 8:56 am
    If you are at all following the search industry news you have heard about the big Google mobile update coming on April 21 of this year, one that Google has said will have a larger impact on the search results than Panda or Penguin. One of the key recommendations that comes out of this is that you should test your pages in Google’s Mobile-Friendly Test Tool to see if your pages are deemed, well, mobile-friendly. You will get one of these two outputs as a result (number 1 if it passes, number 2 if it fails): In theory, if you pass this test, you are supposed to always get that mobile…
  • Why Google Answer Boxes Might Be Good for Your Site – Here’s Why with Mark & Eric

    Eric Enge
    6 Apr 2015 | 9:25 am
    For an increasing number of search queries, Google is giving an answer right at the top of search results. Some people call them Knowledge Boxes, some Rich Answers, and others know them as Direct Answers. On today’s episode of Here’s Why with Mark and Eric, Mark Traphagen will explain why even though Google answering questions directly seems like a threat to web sites, sometimes it can actually be a huge boon. Links Mentioned: Can a Google Answer Box Drive Significant Site Traffic? Google Provides Rich Answer Results to 19% of Queries Used in Our Test Source of Puss in Boots Image All…
  • Why Brian Clark Doesn’t Care About Personal Branding

    Mark Traphagen
    1 Apr 2015 | 8:57 am
    There are few personal brands in the digital marketing world more powerful than that of Brian Clark. For that reason, the old cliche “needs no introduction” should apply. But just in case you’ve been hidden under an equally-cliched rock, Brian Clark is the founder and CEO of Copyblogger, arguably the best-known and most successful site in the field of producing content that generates revenue. More recently, Brian launched the Rainmaker Platform, a “complete website solution for building your online marketing and sales platform,” started the podcast…
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  • Pubcon Austin 2015 Underway

    Lane R. Ellis
    20 Apr 2015 | 7:07 am
    Pubcon Austin 2015 is underway at the state-of-the-art AT&T Conference Center on the University of Texas campus, and some of the world’s best technology speakers are presenting sessions after an excellent...Continue this story.
  • Meet The Newest Member Of Team Pubcon Melissa Fach

    Lane R. Ellis
    13 Apr 2015 | 10:21 am
    Pubcon is pleased to announce the addition of Melissa Fach as social community manager. Fach brings more than a decade of experience to Pubcon as well as a strong connection to...Continue this story.
  • Pubcon Las Vegas 2015 3rd Annual U.S. Search Awards Judges Announced

    Lane R. Ellis
    13 Apr 2015 | 10:00 am
    A strong international lineup of judges has been announced for Pubcon Las Vegas 2015’s exclusive third-annual U.S. Search Awards, which takes place during the U.S. Search Awards during week of October...Continue this story.
  • Get Around Like A Pro At Pubcon Austin 2015

    Lane R. Ellis
    10 Apr 2015 | 10:45 am
    Soon Pubcon Austin 2015 will bring an excellent lineup of the top innovators in social media, digital marketing, and optimization to the AT&T Conference Center on the University of Texas campus,...Continue this story.
  • Save With Discount Monorail Passes For Pubcon Las Vegas 2015

    Lane R. Ellis
    7 Apr 2015 | 7:00 am
    Registered attendees can now save with discount Las Vegas Monorail passes for Pubcon Las Vegas 2015 — the premier social media and online marketing conference named a Forbes must-attend and an...Continue this story.
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    Get Elastic Ecommerce Blog

  • Ecommerce Conversion Optimization Guide [Podcast]

    Linda Bustos
    20 Apr 2015 | 1:03 am
    I had the pleasure of joining Robert Kilzono’s Ecommerce Marketing Podcast recently on one of my favorite online marketing topics: conversion optimization.Listen to the audio recording below, and/or read the full transcript here. And while you’re at it, check out the other great ecommerce podcast recordings in the archive (or subscribe by email/iTunes).Top takeawaysConversion optimization goes beyond the website – you can (and should) test any digital experience you build or designConversion optimization is not always about conversion rate, there are other KPIs/actions you…
  • Meet Us At Adobe Summit EMEA

    Linda Bustos
    17 Apr 2015 | 1:07 pm
    Elastic Path will be participating in Adobe Summit EMEA January 29 and 30, and there are several ways you can connect with us at the event:1. Come by booth G6 and say hello (we’ve always got great swag)2. Register for a one-on-one meeting to discuss your specific business needs and how Elastic Path works with Adobe Marketing Cloud3. Register to attend our uber-awesome after-bash party at Aloft’s w xyz bar. Appies and drinks on us!If you can’t make Summit, you can still view recordings of our previous speaking sessions on experience driven commerce, with McGraw-Hill…
  • The Lowdown on Personalized Recommendations [Infographic]

    Linda Bustos
    16 Apr 2015 | 11:08 pm
    Any product recommendation strategy warrants some testing to determine you’re doing it right. Barilliance has access to data across its customer base and has found some interesting insights about personalized product recommendations (among a couple other goodies).TweetablesUp to 31% of ecommerce revenue is due to personalized product recommendations Tweet thisStudy finds visitors who click on product recommendations convert 5.5x more Tweet thisProduct recommendations convert 1.7x higher when placed above the fold vs. below Tweet thisPersonalized “Top Sellers” recommendations convert…
  • Single Customer View: Myth or Omnichannel Nirvana?

    Linda Bustos
    14 Apr 2015 | 10:44 pm
    Many in retail and ecommerce dream of a Utopian future where a single view of the customer will close the gap between digital and physical customer activity, and drive a perfectly personalized, predictive and pinpointed experience to the right customer, anywhere, any time. A future where data from multiple channels and third parties lives in one place, and is integrated with every marketing activity across the purchase journey and customer lifecycle.While this is certainly near-possible with the right company culture, systems, data, technology and marketing skill, it’s not a reality for…
  • 3 Ninja Ways To Boost Your Category Page SEO

    Linda Bustos
    13 Apr 2015 | 1:04 am
    You may have noticed that for head and mid-tail shopping queries (keywords with purchase intent), Google returns category pages from ecommerce sites far more often than single products.For example, a search in for “iPhone chargers” brings up:And in for “cotton duvet covers” returns category results, with some displaying the number of available products:When it comes to ecommerce SEO, it’s not all about matching keyword phrases in the title tag. Your category pages, if well optimized, may rank for all sorts of keyword variations so long as…
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    Compete Blog

  • March Top 50: Tournament Madness and Spring Promotions

    Drew Katz
    16 Apr 2015 | 9:05 am
    Image from: Top 50 / Shutterstock One website on the top 50 list that had a solid month-over-month growth (MoM) of 7.8% was (#17) with unique visitor (UV) count of around 50.4 million. Over the past two years, March has consistently produced the largest amount of UVs for This website contains many popular subdomains like,, and most importantly (during March at least), With the March Madness NCAA basketball tournament, unique visitor traffic to saw MoM growth of around 24%, translating into 30.6 million unique…
  • Search Marketers: Take the Guesswork Out of Keyword Research

    Sarah Friedman
    15 Apr 2015 | 7:10 am
    Image from: Keywords / Shutterstock In the digital marketplace, the ability to conduct strong keyword research is crucial. Acting on that research can help optimize search strategy, increase audience visibility and ultimately boost brand awareness. However, seeing as most research is now done online, there is an abundance of keyword searches being conducted all the time. For marketers, this means that the competition for the most impactful keywords is fiercer than ever. So where do you begin? It’s important to first discover which keywords matter to your ideal audience, and the keywords…
  • Destination: Vacation Rentals

    Drew Katz
    14 Apr 2015 | 9:18 am
    Image from: For Rent / Shutterstock Last summer a group of friends and I rented a cabin in Upstate New York for the perfect trip. I was spearheading the expedition, and I found that planning this perfect trip was time consuming to say the least. I logged numerous hours of searching on my laptop to find the best spot, but I can easily say that having such a vast digital library of vacation rental resources made the process possible. Given my experience and the contact happiness I get from thinking about the cabin trip, I decided to look into the Vacation Rentals category on Compete PRO. Where…
  • Search Share: JackThreads

    Drew Katz
    9 Apr 2015 | 11:29 pm
    Image from: JackThreads / Shutterstock For this Search Share feature piece we will analyze search marketing data for In a previous analysis and blog post of the online men’s retailer, we found that the website was very successful in attracting, retaining, and getting its visitors to interact over the past few months. Now we will do another deep dive into the site’s digital presence with search share analysis, which is particularly important for a company that only operates on the digital platform. The Process We will take the top 100 search referrals, which are the…
  • March Data is Now Live – March Madness,, and More

    Eric Keating
    9 Apr 2015 | 1:34 pm
    Image from: Basketball on Court / Shutterstock March data is now live and available in Compete PRO! Diving right into our Monthly Fast Movers, it’s clear that March Madness was the star of the month in terms of online performance. Traffic to increased by a whopping 1147% month over month (MoM). March 2015 was their best traffic month by far in the last two years, with unique visitors over 40% higher in March 2015 than March 2014. The traffic patterns are clearly driven by the college basketball tournament, which is evident in Compete PRO search referral data. Nearly 29% of all…
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    العاب ماهر العاب فلاش روعة

  • العاب السيارة الزرقاء

    20 Apr 2015 | 3:21 am
    العاب ماهر العاب فلاش روعة العاب ماهر العاب فلاش روعة - العاب السيارة الزرقاء achraf
  • العاب سيارات الحلبة الملتوية

    20 Apr 2015 | 3:15 am
    العاب ماهر العاب فلاش روعة العاب ماهر العاب فلاش روعة - العاب سيارات الحلبة الملتوية achraf
  • العاب سيارات الرجل الابيض

    20 Apr 2015 | 3:10 am
    العاب ماهر العاب فلاش روعة العاب ماهر العاب فلاش روعة - 3 العاب سيارات الرجل الابيض achraf
  • العاب سيارة المرسيدس البهلوانية

    20 Apr 2015 | 2:59 am
    العاب ماهر العاب فلاش روعة العاب ماهر العاب فلاش روعة - العاب سيارة المرسيدس البهلوانية achraf
  • العاب سباق لامبرجيني

    20 Apr 2015 | 2:46 am
    العاب ماهر العاب فلاش روعة العاب ماهر العاب فلاش روعة - حول العاب سيارات ثلاثي الابعاد سباق المسارات كما يمكنك محاولة لتمرير 6 لامبورغينيس الأخرى فاستمتع معنا بافضل الالعاب. لديك إلى تأهيل المركز الرابع أو أعلى لإطلاق كأس القادمة العاب سباق لامبرجيني achraf
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    Understanding Google My Business & Local Search

  • Optimizing Your Profile Image at Google Plus

    Mike Blumenthal
    15 Apr 2015 | 1:48 pm
    There probably isn’t an image of your business that gets seen more by potential customers and searchers than your Google My Business profile image. There isn’t a single image that has more impact on searcher’s behaviors. And there isn’t an image in the online world that is harder to “get right.” Read my thoughts on how to best optimize your profile image: Your Google My Business Profile Image – The Most Important Image? at Local U. Related posts: How Does Google Choose a Profile Photo? It’s the Algo Dummie! Google+ To Have Business Profile Pages Google+Local Retains…
  • Growth in the Use of “Near Me” in Searches

    Mike Blumenthal
    15 Apr 2015 | 12:15 pm
    I have previously noted the growth of “near me” and “near by” in mobile search. With the advent of mobile computing those phrases have moved rapidly into the search lexicon among phone searches. In a recent article at Think With Google, Matt Lawson noted: Google search interest in “near me” has increased 34X since 2011 and nearly doubled since last year. The vast majority come from mobile—80% in Q4 2014.. The article also noted that these types of searches were more common amongst travelers, more frequent on weekends and frequently focused on restaurant…
  • Old Google Maps Heads to the Graveyard

    Mike Blumenthal
    15 Apr 2015 | 7:28 am
    Barry Schwartz noted a Google Maps Forum post by Abby announcing the full roll-out of the updated Google Maps for desktop and the deprecation of the old Google Maps. In its place, for slow connection or old browsers, will be a Google Maps Lite Mode, a slimmed down version of the new Maps that eliminates 3D and speeds Maps up generally. The old Maps was a trusty companion and in its time, an incredibly innovative product. It still has features that will be missed. My top of list request for a feature to be added to the new Maps: The ability to  show two or more sequential searches on the map…
  • Is the Snak Pak the Future of Mobile Local Packs?

    Mike Blumenthal
    13 Apr 2015 | 12:29 pm
    I have been watching mobile Local Pack results for the past several weeks. This Guide to Google Mobile Local Pack Results catalogued what I was seeing across iPhone results as of several weeks ago. I am now seeing indications that the Local Stack, which requires an additional click to get to the business information, may be heading our way more broadly. Last week, the Local Stack (aka Snak Pak) was, like the desktop version, only showing on entertainment, recreation, travel and food searches in all browsers and apps where I looked. Now I am seeing it for general search results…
  • The Google Local Pack Display Across Devices

    Mike Blumenthal
    11 Apr 2015 | 8:53 am
    Browserstack has an online tool that allows responsive design testing across different mobile devices. I was curious if it would catch some of the display differences that Google has in representing the local pack across devices with different OSs and display sizes. The differences are interesting and legion. There are some caveats like the fact that it uses a European proxy server and doesn’t reflect things like Google Now. Who knows how many other display types it doesn’t show as there is often variety by browser types, location and searcher as well as device type. I am not sure…
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    The Friday Traffic Report

  • New Lifestyle Entrepreneurs Group Forming…

    Jack Humphrey
    11 Apr 2015 | 7:23 am
    We're starting a great group on Facebook and are inviting YOU to participate! It is called Motivation to Profit Lifestyle Entrepreneurs Group. We'll be discussing anything and everything related to building businesses that support the lives of our dreams and also impact the world. So that means you will have a place to ask questions, get […] The post New Lifestyle Entrepreneurs Group Forming… appeared first on Jack Humphrey.
  • Amazing free marketing advice and discussion from today’s thought leaders…

    Jack Humphrey
    9 Apr 2015 | 11:33 am
    Have you heard of "Traffic Masters" yet?  It's a free podcast that myself and my partner Gina Gaudio-Graves produce each Tuesday. The general aim is to discuss traffic-driving strategies and business strategy with our guests each week.  You never know where each interview will go, but the content is charge-worthy because of the stellar guests […] The post Amazing free marketing advice and discussion from today’s thought leaders… appeared first on Jack Humphrey.
  • Deep Leverage Can Drive Really Big Results

    Jack Humphrey
    30 Mar 2015 | 8:47 am
    A lot of people have written books, blog posts, and training manuals discussing leverage and its importance to businesses.  Yet most people only ever understand the 101 level of using leverage to build and grow a profitable business. There's a much deeper usage of leverage that no one ever talks about.  I'll tell you what it […] The post Deep Leverage Can Drive Really Big Results appeared first on Jack Humphrey.
  • Fun at NAMS 13

    Jack Humphrey
    24 Mar 2015 | 7:26 am
    Just got back last night from NAMS13 and already looking forward to NAMS14. Gina, David, and I did a 400 Level training session on the Vortex Business Model on Friday.  Feedback from one participant was that it was one of the best sessions of the entire event!  Which always makes me happy. Along with novice […] The post Fun at NAMS 13 appeared first on Jack Humphrey.
  • Hear the first ever interview of Alexa on Joel Comm’s new Amazon Echo!

    Jack Humphrey
    3 Feb 2015 | 1:04 pm
    Today on Traffic Masters, we were super excited to interview Alexa, the voice of the Amazon Echo, via Alexa's publicist and biggest fan, Joel Comm! We also had a chance to talk to Joel himself about all kinds of personal branding, social media, and other marketing topics.  Really great show today.  Listen in.... The post Hear the first ever interview of Alexa on Joel Comm’s new Amazon Echo! appeared first on Jack Humphrey.
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  • Make A Multi-Purpose Rich Snippet Footer For Your Website

    Shaun Anderson
    13 Apr 2015 | 6:00 pm
    Learn how to create a multi-functional website footer that improves SERP performance and helps you comply with UK Laws. Read the full article here Make A Multi-Purpose Rich Snippet Footer For Your Website You can now hire me direct from my SEO Audit page.
  • Keyword Research For Beginners

    Shaun Anderson
    13 Apr 2015 | 6:25 am
    An introduction to professional keyword research that leads to better rankings in Google. Updated for 2015. Read the full article here Keyword Research For Beginners You can now hire me direct from my SEO Audit page.
  • Hobo UK SEO – A Beginner’s Guide PDF (2015)

    Shaun Anderson
    7 Apr 2015 | 5:21 pm
    Download the latest version of our guide to seo in the UK for beginners. Read the full article here Hobo UK SEO – A Beginner’s Guide PDF (2015) You can now hire me direct from my SEO Audit page.
  • Best Screen Resolution to Design Websites

    Shaun Anderson
    31 Mar 2015 | 5:57 am
    Are you ready for the mobile friendly algorithm update - expected on April 21 2015? Here are some notes I have on these search engine rankings changes. Read the full article here Best Screen Resolution to Design Websites You can now hire me direct from my SEO Audit page.
  • SEO Tutorial For Beginners 2015

    Shaun Anderson
    24 Mar 2015 | 10:47 pm
    Updated: SEO for Beginners 2015. A guide to search engine optimisation for Google in the UK and aimed at beginners. Read the full article here SEO Tutorial For Beginners 2015 You can now hire me direct from my SEO Audit page.
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    SEO Blog – MoreVisibility

  • Image File Types Explained

    Michael Bergbauer
    30 Mar 2015 | 3:06 am
    Anyone working on optimizing their website knows how important it is to optimize images. But do you know if you’re using the right types of image files across your site? Below, we’ll explain the differences between the three major image file types and when it’s best to use which.   JPEG Main features: 16 bit […]
  • What Google Means by “Thin” Content & How to Create SERP-Worthy Content

    Lauren Owens
    25 Mar 2015 | 3:09 am
    We talk all the time about the importance of creating useful, purposeful content for human readers as opposed to “thin content.” But unless you’re already heavily involved in content creation and are speaking the language of content marketers, you might not fully understand what “thin content” means. Essentially, “thin content” is content with little or […]
  • Before You Start Blogging, Consider These Tips to Create Content Users Want

    Charlie Crespo
    26 Feb 2015 | 2:55 am
    When you first start blogging, it can be easy to put the cart before the horse. In other words, it’s not uncommon for bloggers to be concerned primarily with optimizing their content before they get to the actual content creation. Unfortunately, following that process won’t get you where you want to go. While you will […]
  • Simple SEO Tools All Marketers Have Access To

    Matt Crowley
    24 Feb 2015 | 2:00 am
    You don’t have to be an SEO expert to assist in the optimization of your website. Sometimes, you simply need tools to help you out. While these aren’t all of the tools our SEO experts use to make optimization recommendations, they are a good start for anyone interested in assisting in the improvement of their […]
  • The Dos and Don’ts of Writing for Your Audience

    Charlie Crespo
    19 Feb 2015 | 2:00 am
    When writing any type of content, it’s vital to do so with a specific audience in mind. Without taking this initial step, it’s likely that whatever you end up producing will not be nearly as effective as it could have been. This post will address some common mistakes writers make when writing for a specific […]
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    Interactive Cleveland

  • SEO Quiz

    13 Apr 2015 | 10:12 am
    To prepare for an SEO class I’m teaching this spring at Cleveland State University, we’ve prepared a short quiz. Please click here to take the quiz. Results will be shared online before the class and discussed during the first session. Prove you’re “smarter than a penguin” by getting all these answers correct! Take the SEO quiz here! (results from this quiz will be shared before and during the first session of the class this spring) The post SEO Quiz appeared first on Interactive Cleveland.
  • Twitter + Google+ = Awesome?

    18 Feb 2015 | 9:09 am
    Back in the late 2000s, I had a coworker tell me that Twitter was basically a “time suck”. The thought back then was that the SEO activity from Google most websites enjoyed was here to stay and that was good enough. There really wasn’t a need to place budget or time into Twitter as a marketing activity. Looking back, I can see why so many companies (and even marketers) failed to invest time and money in Twitter. There wasn’t a big return on the time spent vs. the exposure. The exposure was still pretty small in those early days. Fast forward to 2015, and Twitter has…
  • What SEO was and is in 2015.

    28 Jan 2015 | 10:06 am
    I’m putting together some slides for a recent presentation and wanted to share with everyone. In the past 10 years, the craft of SEO has undergone a major transformation. In just the past 2-3 years, there has been an even more dramatic shift brought on by Google’s Panda and Penguin updates. So what does SEO look like in 2015? I hope the slide below can help illustrate just how much things have changed. What do you think are the major differences between what we did back then and what we do now? The post What SEO was and is in 2015. appeared first on Interactive Cleveland.
  • The Conversion Funnel and Social Media

    20 Jan 2015 | 9:44 am
    Don’t let your marketing get stuck on one channel (or two). One of the topics that always seems to come up with clients when talking about social media is conversions. How do you convert more visitors from social advertising and organic social media. What clients may be missing is the big picture and the conversion funnel. Digital marketing channels don’t live in a vacuum and cannot be evaluated independently without some consideration. Make sure when you’re planning your 2015 budget and strategy to consider all channels. Each channel has its purpose in driving leads and…
  • Why Hire Interactive Cleveland?

    12 Jan 2015 | 12:53 pm
    Its a new year, lots of new projects in 2014 and a lot to look forward to in 2015. I don’t know about you but 2014 seemed to go by in a flash! As we finished up the year, a few ideas have been popping up in my head lately. How does a virtual search and social marketing group differentiate itself from other services? We’re not a traditional agency model. We’re not a bunch of freelancers for hire. We have similar agreements with clients that a typical agency would have. What are some things that make us different than other solutions? Below are a few stats that I have come up…
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    SEO & Marketing Company » Blog

  • 4 SEO Strategies for Your Local Business

    Gabriella Sannino
    17 Apr 2015 | 1:30 am
    SEO, when done correctly can be one of the best strategies you can undertake not only for your website and online presence but including your entire campaign. Why? Because it allows people to discover your products and services with the click of a button or something as natural and simple as asking your smart phone a question. The post 4 SEO Strategies for Your Local Business appeared first on SEO & Marketing Company.
  • Business Tips: 5 Rules of Social Marketing

    Guest Blogger
    13 Apr 2015 | 1:30 am
    Creating a brand that is reputable, recognized and credible in any line of business today requires more than the ability to showcase and deliver high-quality products and services. Understanding the importance of customer retention is a key element that is necessary to keep consumers interested in your brand and coming back for more. The post Business Tips: 5 Rules of Social Marketing appeared first on SEO & Marketing Company.
  • Humanize Your Brand

    Gabriella Sannino
    10 Apr 2015 | 1:30 am
    Traditionally, marketing and advertising had primarily been about reaching out to the consumers and convincing them to buy products/services. What we now call outbound marketing. It used to be a one-way communication channel where the company talked and the consumer listened. The messages were created accordingly. The post Humanize Your Brand appeared first on SEO & Marketing Company.
  • Quick & Dirty Content Audit

    Gabriella Sannino
    6 Apr 2015 | 1:30 am
    Today’s spiel is about when you don’t keep track of your content, you might miss out on a large number of potential leads. This is where the quick and dirty content audit comes in. We wrote a great post on SEO and Content Audits a while back, but I wanted to give you a refresher and some quick steps you can implement moving forward. The post Quick & Dirty Content Audit appeared first on SEO & Marketing Company.
  • Figuring Out the Facebook Generation

    Gabriella Sannino
    3 Apr 2015 | 1:30 am
    Every decade that ushers in a new generation of fresh-faced youth will inevitably create a division among the status quo. What was once seen as cutting edge or revolutionary eventually expires and fades away in the wrinkles of antiquity. The post Figuring Out the Facebook Generation appeared first on SEO & Marketing Company.
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  • Preventing Reputation Problems Before They Arise

    Jared Moore
    15 Apr 2015 | 4:28 pm
    Even the best companies in the world with the best customer support are will have few disgruntled customers. It doesn’t seem fair that such a small percentage of customers should get so much attention with negative reviews online. Unfortunately, that is the reality of the internet and the online world. It’s not all doom and gloom however. There are some preventative measures that can be made  ahead of time in order to make sure that the negative reviews don’t get as much exposure. THERE IS A CATCH THOUGH- YOU CAN’T REACT, YOU NEED TO BE PROACTIVE RIGHT NOW! PR…
  • SEO Tips to Stand the Test of Time
    9 Apr 2015 | 11:09 am
    When it comes to technology, we’ve learned to not settle and to be ever-ready to embrace change.  Technology has brought rapid progression to the ways we communicate and share with those in our circles and across the globe.  Internet marketing and SEO in particular are not exempt from these changes. While search engine optimization had humble beginnings, with sites only wanting to be seen and found by new visitors on the World Wide Web, savvy SEOs soon found ways to beat the system and manipulate rankings and visibility. Enter progression. Search engines are smarter. They detect black…
  • Internet Marketing: A Front-Line for Healthcare

    Bentley Adams
    2 Apr 2015 | 11:24 am
    “Internet Marketing” is a term that usually draws a perched brow from healthcare marketers. Often times we get a confused look and an, “Internet what?” Once the explanation is made and some semblance of an understanding is established there is a moment of realization that almost invariably sets in, precipitating the next question: “So how am I doing with that?” Generally, the answer is “Ok,” but any marketing executive or manager who doesn’t know how well they’re doing in a certain channel is likely not doing as well as they could…
  • Mobile Readiness: What to know before April 21st

    Claudia Guerrero
    24 Mar 2015 | 10:21 am
    By now I’m sure you must have heard the news that all SEOs had been expecting for quite some time. As of April 21st of this year, Google will formally recognize mobile-readiness as a permanent ranking signal by rolling this item into its algorithm. According to Google’s announcement, the change will affect mobile searches in all languages, prompting speedy attention from Webmasters on a worldwide scale. So what can you do to prepare for the change with the time you have left? After all, you wouldn’t want to be left empty handed against competitors who may be preparing as we speak. Know…
  • Using Conversion Rate Optimization To Improve Education

    Keith Lovgren
    19 Mar 2015 | 3:16 pm
    Most people in our field are well aware of the positive impact that conversion rate optimization has produced. Both for businesses and their bottom line, and for consumers getting a better on site experience. There are a lot of fields though that haven’t yet adopted conversion rate optimization to improve how they interact with the people they serve. Education & CRO Are a Perfect Match Education is one of the larger fields that come to mind. Not just schools and online universities, but the back end learning required of adopting new software, apps, or even complex machines like genetic…
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    Bruce Clay, Inc. Blog

  • Google’s New Mobile Breadcrumb URLs: Making the Most of Your Site Name & URL Structure

    Paula Allen
    20 Apr 2015 | 11:24 am
    Google’s New Mobile Breadcrumb URLs: Making the Most of Your Site Name & URL Structure was originally published on, home of expert search engine optimization tips. Two more changes are coming to Google mobile search results, the search engine announced last week — this time to the way URLs are displayed. Mobile search results no longer show the actual page URL, but instead show a breadcrumbs-like format of the URL structure. This is rolling out worldwide. The breadcrumbs-like information can show the site name in place of the domain name. This is rolling out in the U.S.
  • Tips for Getting the Most out of Call-Only Ads in Google AdWords

    Jack Van Leeuwen
    17 Apr 2015 | 10:30 am
    Tips for Getting the Most out of Call-Only Ads in Google AdWords was originally published on, home of expert search engine optimization tips. Mobile optimized sites have been all the rage since Google’s explicit February announcement that mobile-friendliness will be used as an organic ranking signal starting April 21. However, Google has not forgotten about the original purpose of mobile devices — phone calls. In February, Google made it easier for advertisers to engage smartphone users with call-only ads. Although call-only campaigns are fairly new to Google AdWords, there…
  • Why Is My Mobile-Friendly Label Missing in Google Search Results?

    Maryann Robbins
    15 Apr 2015 | 11:45 am
    Why Is My Mobile-Friendly Label Missing in Google Search Results? was originally published on, home of expert search engine optimization tips. As the April 21st deadline to make your site mobile-friendly approaches, many sites are checking to see if their pages get the “mobile-friendly” annotation in Google mobile search results. Those two words are Google’s promise to searchers that a result meets a certain standard of usability that mobile surfers are starting to expect. What’s concerning is that sometimes the label doesn’t show up — even though Google’s own…
  • Creating Content for a Boring Industry? No Problem

    Mindy Weinstein
    13 Apr 2015 | 8:00 am
    Creating Content for a Boring Industry? No Problem was originally published on, home of expert search engine optimization tips. In digital marketing, we talk a lot about content. Emphasizing the importance of quality content and then sharing our tips, tricks and the latest tactics can make content writing seem exciting and sexy. But the truth is, some topics and industries just feel boring. As a writer or the person in charge of writers, how can you turn boring subjects into good content? Back in February, I spoke at the SEJ Summit in Santa Monica about this very subject, the…
  • 15 Content Writer Interview Questions You Need to Ask

    Kristi Kellogg
    9 Apr 2015 | 8:00 am
    15 Content Writer Interview Questions You Need to Ask was originally published on, home of expert search engine optimization tips. The Internet runs on content. One of the best investments a business can make is hiring an in-house writer tasked with being the voice of the brand online. Content is critical to successful digital marketing, and with algorithm updates like Panda and Hummingbird, it’s clear Google agrees. That’s why many brands and businesses hire full-time, in-house content writers. There’s no denying a qualified content writer can take your…
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    Hyper Dog Denver SEO Blog | Colorado SEO Firm

  • 8 Things We Know About Google’s Upcoming Mobile Update [Monthly Summary of Search]

    Janna Vance
    14 Apr 2015 | 5:26 pm
    Google is implementing a mobile update come April 21. They have been releasing small details, and here is what we know so far: 1. The penalty is on a page-by-page basis:  Instead of judging an entire site, Google will assess the mobile friendliness of each page. This is very unlike Google Panda’s penalties: Usually a […]
  • Google, The Internet Police Force, Aims At Mobile [Monthly Summary of Search]

    Janna Vance
    9 Mar 2015 | 1:02 pm
    Google is quickly becoming the self-appointed internet police force. To be fair, it sure is nice to have Google warn us when a website may be compromised and spreading malware. Google recently gave some false positives, but otherwise does a good job of keeping the internet a safe and happy place. Now Google is going […]
  • Conversion is King [Summary of Search]

    Janna Vance
    9 Feb 2015 | 8:08 pm
    Content is helpful, but conversion is everything. The point of content – and usability in general – is to meet business objectives. Any business objective can be a conversion of sorts: bookmarking, social sharing/liking, video views, time on site, lead generation, add to cart, and hopefully even completing the sale! By measuring each step, brands can understand […]
  • Kick-Start Your SEO in 2015

    Janna Vance
    6 Jan 2015 | 4:33 pm
    The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates – and their sometimes heavy-handed penalties – in addition to an explosion of mobile traffic have shaped the rules for SEO and online marketing. When we look at what’s working at the end of 2014, we see just […]
  • Google: All about that mobile

    4 Dec 2014 | 6:12 pm
    Having a good mobile experience is increasingly important for websites. Advances in technology have made it possible for many more sites to be viewed on mobile devices, but the experience is usually much less pleasurable than viewing via desktop. Google wants to change that, and is again trying to move website design in the correct […]
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  • Walking on Coals? Thoughts Before an Appreciative Inquiry Summit

    Paul Richlovsky
    17 Apr 2015 | 8:53 am
    Before I say anything about appreciative inquiry summits, Case Western Reserve professor of entrepreneurship David Cooperrider’s concept of bringing an entire organization together to focus on preserving its strengths in a collective vision of the future, I’m first going to quote renowned management consultant Peter Drucker: “The task of great leadership is to create an alignment of strengths in ways that make a system’s weaknesses irrelevant.” Think about that: Make weaknesses irrelevant. Makes sense and sounds powerful, doesn’t it? You don’t have…
  • Are You Advertising Your Urgent Care Clinics Online?

    Joe Castro
    17 Apr 2015 | 6:00 am
    One of the newest paid advertising trends Fathom Healthcare has noticed is the investment in advertising of urgent care centers online using pay-per-click (PPC) advertising. Why Urgent Care Centers Promoting urgent care centers has become a priority for health systems recently. But why? From a macro perspective, there’s been significant growth in urgent care centers in the past 3 to 5 years. According to a Forbes article titled “A Boom In Urgent Care Centers As Entitlement Cuts Loom”, more than 8,000 urgent and immediate care centers were open in 2013 in the U.S., and most of these are…
  • Consumer Brand SEO Pulse: 4.16.15

    Jenna Hedman
    16 Apr 2015 | 10:00 am
    Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether we’re giving you information on Google updates, design changes or cool new tools, we’ve got you covered. Here are our top picks of what you need to know this week: “Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes?” It’s been four months since the last Panda or Penguin updates, which has led many…
  • VIPPS Certification and Paid Search for Health Systems and Hospitals

    Joe Castro
    16 Apr 2015 | 5:49 am
    Healthcare marketers and advertisers, I feel your pain; you have to deal with so many obstacles, especially when it comes to online advertising. Previously, I had written about two specific challenges that healthcare advertisers deal with on a regular basis: Advertising on health-related content & using site remarketing. Today, I am writing about another challenge that you may have faced or could be facing in the near future. Google AdWords has recently disapproved some of our health systems’ ads on the grounds of not having a VIPPS Certification and a link in the footer of their…
  • The College Research Timeline and Paid Search

    Cara Thistlethwaite
    14 Apr 2015 | 4:16 am
    For a high school student, choosing where they want to attend college is likely the most difficult and important decision of their lives to date. Between location, size, cost, available aid, and programs offered, there are many factors that need to be considered before a decision is made. For many, this process begins years before the student steps foot on campus on move-in day. Therefore, marketers for undergraduate colleges and universities need to be cognizant of this fact and be able to tailor their paid search efforts based on the time of year. Let’s take a look at what milestones you…
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    EduTek n Social Media Advisor

  • Education on Air

    EduTek_SocialMedia Consultant
    19 Apr 2015 | 10:34 pm
    Join the free online ‘Education on Air’ conference organized by Google on 8 & 9 May 2015. Explore the details of conference by clicking here. You can add your voice by joining the conversation through Twitter or Google+ The screenshot of interactive image from the conference page is given below.
  • Interested in Exploring ‘Elevate’ by LinkedIn?

    EduTek_SocialMedia Consultant
    13 Apr 2015 | 4:39 am
    LinkedIn is launching a social engagement tool ‘Elevate’ so that the employees of the companies share great content to make the company a socially engaged one. Elevate empowers employees, the company’s most credible spokes persons. Since employees will be having many connections, their sharing content will boost both employees’ as well as company’s credibility. To read the rest of the article, visit my LinkedIn blog post at 
  • Launched Social Media Marketing Online Course at

    EduTek_SocialMedia Consultant
    31 Mar 2015 | 12:05 am
    I had been really busy designing, preparing content for the certificate program titled ‘Social Media Marketing’ (SMM). The course is offered at because according to Mr.Sathish, Founder Director and C.E.O, ‘It is India’s only MOOC platform and the winner of the prestigious startup of the year 2014 award by Silicon India. ApnaCourse addresses a global demand for knowledge management and does so by partnering with elite institutions and individuals via video based courses’. They offer complete freedom in creating the content. Their non-interfering and friendly attitude…
  • CUE Learning Revolution Online Summit Featuring Google for Education, May 2-3, 2015

    EduTek_SocialMedia Consultant
    16 Feb 2015 | 8:56 pm
    ‘CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. In September, these organizations hosted the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves.’ The registration fee is $10 for CUE Members $50 for new or renewing members (includes one year of CUE Membership) For details. Click here.
  • Will Casual Learning Replace Gamification?

    EduTek_SocialMedia Consultant
    1 Feb 2015 | 11:28 pm
    In this interview titled ‘GAMIFICATION IS OVER: NOW, IT’S ALL ABOUT CASUAL LEARNING’  Dave Cutler, the co-founder and CEO of mLevel, says that ‘Casual Learning is social, mobile and personalized. It’s designed to be consumed in short bursts when and where users need it. And it is designed to be fun’. The company’s mLevel ‘is the industry leading casual learning platform used by global fortune 500 companies to make learning fun, while improving real business results’. The following video suggests what mLevel is all about. mLevel mission manager enables the learning…
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    Boost sales with BtoB Content Strategy, SEO and PR here.

  • Rainy Days Mean Better Content Strategy!

    Melanie Rembrandt,
    15 Apr 2015 | 7:55 am
    3 Tips to Boost Online Awareness Fast How is the weather in your area? For most, temperatures are rising, but you may be experiencing more rain. And as the poem goes, April showers will turn into May flowers. With this in mind, what are you doing to advance your business on the rainy days? If […] The post Rainy Days Mean Better Content Strategy! appeared first on Boost sales with BtoB Content Strategy, SEO and PR here..
  • Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?

    Melanie Rembrandt,
    7 Apr 2015 | 3:49 pm
    Combine content efforts for the best results! Do you write content only to share your thoughts and insights? Do you send out a press release just to announce news? Do you distribute e-mails, newsletters, and other messages solely to sell, sell, sell? Well, I’m sorry. The days of “solo” communications are over. Today, all of […] The post Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here..
  • How to Know if Your Content Stinks and What to Do About it… Fast!

    Melanie Rembrandt,
    25 Mar 2015 | 5:08 pm
    Your writing is great… that’s what you think! Are you happy with all of the marketing content your business is producing? If so, it’s time for a review. Yes, I know you have many responsibilities as a business owner, and you may place your content near the bottom of the “To Do” pile. But your […] The post How to Know if Your Content Stinks and What to Do About it… Fast! appeared first on Boost sales with BtoB Content Strategy, SEO and PR here..
  • You have great, BtoB content. Now what?

    Melanie Rembrandt,
    19 Mar 2015 | 4:12 pm
    It’s time to turn all of that copy into sales via content strategy! What’s your BtoB Content Strategy, Anyway? News flash. It’s 2015 and time to use your BtoB content to get the best results possible. Sure, you have great blogs, expert insights, social-media posts, articles, newsletters, and more. You have pages and pages of […] The post You have great, BtoB content. Now what? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here..
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    Latest solar news

  • Reasons Why Solar Energy Is The Answer

    20 Apr 2015 | 10:53 am
    Now, if you do not know or have not heard of solar energy and its potential, then you must be living under a rock somewhere. Our long-standing provider of heat and light, the sun, where solar energy is coming from. This seemingly endless power source was considered by past civilizations and worshiped as a God too. That’s all for a good reason too. The sun gives us endless opportunities to use his immense power for the benefit of mankind. Every day, we can count on one thing and that is the setting and rising of the sun at sunrise and sunset. The sun sends reliable solar energy at the…
  • Make Your Business Ready for an Electricity Blackout

    20 Apr 2015 | 5:26 am
    30 years ago, everyone hopes the world are increasingly sophisticated and politically stable. Today it seems that there have been many technological advances, but the power supply is uncertain. This is partly due to the dynamics of the world have presented us with an oil supply much more destabilized and governments have an interest in increasing taxes on energy and no water because there is a severe lack of resources but to feed their habits constantly increasing. A strategy for all small businesses to consider when you own your home or intends to stay in place for the next 10 years or…
  • Ways To Make Your Home More Energy Efficient

    19 Apr 2015 | 11:32 am
    Keep your energy bills can be a challenge, especially in the winter months. However, there are many things you can do to make your home more energy efficient, reduce costs and help the environment in the process. Some of these tips require initial capital, but reducing your energy bills will more than make up for it in the future. Generate your own energy The installation of solar panels or small wind turbine on the roof can allow generate their own electricity. Depending on conditions, could generate all the power you need to run your home, significantly reducing their energy bills to zero.
  • The Basics and Benefits of Solar Pool Heating

    19 Apr 2015 | 3:35 am
    Solar pool heater can help reduce the cost of maintaining a backyard pool. Instead of using the traditional mechanical system, you can harness energy from the sun to keep the comfortable water for her family. How Does It Work To increase the temperatureof H2O with a swimming pool solar heating system, equipment pump water through a special filter in hot water collector. This device is mounted directly on a roof where the sun is always in the summer. Small tubes extending through the manifold, and passes through the water being heated by the sun. After raising the temperature, the return pipes…
  • It’s All Regarding Solar Power Info

    18 Apr 2015 | 1:07 pm
    Solar panels are the most dominant manifestation of renewable energy available in the market today. You can use them to generate heat, electricity and indoor and outdoor lighting. Solar energy has been tested for human use for centuries. Due to space exploration and urgency of process energy, technology has progressed beyond all expectations in a very short period of time. Although there is still a striking separation of a world entirely by solar energy, we can now see how renewable energy technologies can help us more quickly. Energy from the sun The sun, a particular source of renewable…
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    Local SEO Guide

  • Why Google’s Mobile Friendly Ranking Signal Most Likely WILL Affect Local Pack Listings

    Andrew Shotland
    10 Apr 2015 | 10:32 am
    Update 4/11/15: According to a little birdie who spoke with Gary Iyles at the BrightonSEO conference, Gary “guaranteed” pack rankings won’t be affected. Guess we shall see… Google’s pending Mobile-Friendly algo update has become the Apple Watch of SEO – I can’t look at my Twitter feed without a blur of “How to get ready for [...]The post Why Google’s Mobile Friendly Ranking Signal Most Likely WILL Affect Local Pack Listings appeared first on Local SEO Guide.
  • Google’s About To Close Your Local Doorway Pages

    Andrew Shotland
    16 Mar 2015 | 11:16 am
    Today Google published “An update on doorway pages”. The post implies that Google will soon be updating its algorithm to weed out offending doorway pages from the SERPs: Sites with large and well-established doorway campaigns might see a broad impact from this change. While sites with spammy set ups such as multiple exact match domains [...]The post Google’s About To Close Your Local Doorway Pages appeared first on Local SEO Guide.
  • Stop Ignoring Bing Webmaster Tools

    Andrew Shotland
    6 Mar 2015 | 9:25 am
    At the beginning of every new engagement we ask clients for access to their Google Analytics, Google Webmaster Tools, Adwords data, Bing Webmaster Tools and any other analytics they have. 95% of the time, the client does not have Bing Webmaster Tools set up and 50% of the time they don’t want to go through [...]The post Stop Ignoring Bing Webmaster Tools appeared first on Local SEO Guide.
  • Dude, Where’s My Primary Category?!

    Dan Leibson
    26 Feb 2015 | 10:42 am
    Google recently rolled out their “primary category” requirement to Google My Business Locations bulk accounts. Instead of associating the first category per location in a bulk account as the “primary category”, the roll out is instead selecting nothing as a primary category for all locations in a bulk account.   This means that if you [...]The post Dude, Where’s My Primary Category?! appeared first on Local SEO Guide.
  • Google Now Outsourcing Local Packs to India

    Andrew Shotland
    5 Feb 2015 | 9:20 am
    We have been seeing a lot of mismatched locations in the local packs lately but this one takes the cake, er curry…: (Click to enlarge)   You know you can’t beat Nayana Eye Care in Pradesh. They’re “recognized by the Food Corporation of India” and have “world-class sterility.”The post Google Now Outsourcing Local Packs to India appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
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    SEO Chat

  • How To Use Twitter Chats for Business and Brand-Building

    Ann Smarty
    16 Apr 2015 | 2:11 pm
    Twitter chats should be more than just social activity and networking. Used in a focused way, Twitter chats for business boosting actually also bolster your brand-building very strongly, if they are used in the right way. The right way usually involves a good deal of preparation. You need to research the likely target audiences of a Twitter chat by examining the tone and tenor of the hashtag. The hashtag is a clue to the type of information need the audience will have. You also have to be prepared with the right brand voice to use (one of authority and credibility) and make sure…
  • Twitter Traffic: How to Increase Conversions and Broaden Your Opportunities on Twitter

    Ann Smarty
    14 Apr 2015 | 12:39 pm
    Twitter can be a robust means of generating new audiences, but these visitors will need a lot of persistent attention to be meaningful to your bottom line ROI. Ensuring you have proper lead nurturing implementations is critical when they hit your website. Having lead nurturing implementations, alerts to subscribers on new content, and progressive actionable steps to retain contact at every step of the process is key. Focus on retaining your twitter audiences by giving them something actionable to do such as subscribe to a newsletter, or download an ebook. Remember that most Twitter users are…
  • How To Increase Conversions Of Your Inbound SEO Leads

    Anand Srinivasan
    10 Apr 2015 | 7:00 am
    Earlier this year, I conducted a survey of around 120 digital marketing consultants to understand the kind of leads they were seeking for their business. Not surprisingly, nearly 70% of the respondents had more than 25% of their leads coming from online search. Beyond these organic leads, Adwords, word of mouth referrals and content marketing were all extremely popular marketing channels to secure inbound leads for business. Inbound lead generation is often regarded a better alternative to cold calling and cold-emailing. This is because the leads that you receive are from targeted prospects…
  • Majestic @TryMajestic Turns Link Analysis into a Game

    Ann Smarty
    8 Apr 2015 | 9:45 am
    Majestic, the well-known and popular backlink analysis software, has made an exciting announcement today: it is now a game! The feature called “Majestic Awards” will reward people who use the site most actively. There are lots of features inside Majestic and looks like this feature is going to help discover more of them. You’ll be rewarded each time you discover and use a feature for the first time Some of the features are repeatable (so you’ll be rewarded every time you use it) Majestic Awards is further enhanced by introducing a leaderboard which creates a multi-user…
  • Video is Everywhere Today

    David Lee
    1 Apr 2015 | 11:58 am
    As a small business today, you simply can’t have enough funds to promote your brand, and this is why you need to find inexpensive, yet efficient methods to get more exposure! One way to achieve that is video marketing, and before you navigate away from this page because you think that video marketing is super expensive and only for the chosen few, bear with me for a minute. Today the costs of video marketing are much lower than you would think, making video marketing an amazing investment into the future of any company. It used to be that you needed fancy cameras and super complicated…
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    Internet Marketing Ninjas Blog

  • Quora Reviews: How to Use Them for Your Brand Reputation Managment

    Ann Smarty
    20 Apr 2015 | 6:35 am
    Quora is a very powerful, yet under-utilized marketing and brand building tool. Let’s not call it a tool though… Quora is the community. Quora is the crowd-sourced knowledge base. Quora may be the future of Wikipedia because it’s more flexible with anonymity and it has awesome built-in expertise metrics that can help search engines better understand the quality of content. Why search engines are not yet using Quora for better understanding facts and answers is beyond me but they may in the future. One of the great features of Quora is the reviews which were introduced in…
  • Typical SEO Consulting Calls with Jim Boykin (Funny)

    Jim Boykin
    16 Apr 2015 | 12:17 pm
    I’m on a lot of calls each day with people asking me for advice and help with their internet marketing campaigns. Today someone recorded a couple of minutes of me giving SEO Advice in on a few calls.  Enjoy The post Typical SEO Consulting Calls with Jim Boykin (Funny) appeared first on Internet Marketing Ninjas Blog.
  • Panda Penalized and You Think Removing 15% will Recover You. I Don’t Think So.

    Jim Boykin
    15 Apr 2015 | 11:46 am
    Today I had a consulting call with a major company (over 100 million in revenue) whom had suffered a major Panda 4.1 hit back in September. They are still in the Panda Hell Land today….and they’re waiting for the next Panda Refresh….fingers crossed that they will “recover”. I asked them about the changes they’ve made so far…and there were a few edits, but the biggest thing that they’ve done was to removed about 15% of their site….we talked for an hour and I sent them this follow up email (I edited to remove client name or things that would…
  • Great Links Won’t Un-Trip Penguin Penalty. Fix or Abandon.

    Jim Boykin
    14 Apr 2015 | 7:21 pm
    Today I had a call with a new content marketing client of Ninjas. Over the past two months, Ninjas had written 8 pages of content for the client and there were 20+ super highly trusted sites/pages that were now linking to this new content (Other sites are linking to our clients new content because our content is so wonderful and helpful and we suggest that related sites/pages link to this great content). He had hired us because his traffic had tanked around the time of the last Google Penguin Update, and he had performed several disavows, but the site was still only ranking for about 2% of…
  • For $20 I’ll Delete Your Link & Make a Lot of $.

    Jim Boykin
    13 Apr 2015 | 5:56 pm
    Today I was speaking to a new client on the phone and I was reviewing his backlinks, and I found several un-natural backlinks from directories….and many of these directories had pages the linked to the client that looked something like this: (this is not the client site below, just a random listing I grabbed) According to Majestic’s backlink analysis, the site has had 1,933 unique domains linking to it (though only 368 domains link to it today). With this many backlinks, you’d expect this site to rank for at least a handful of phrases…but if I take that root url by…
  • add this feed to my.Alltop » Blog

  • Bing Ads – Universal Device Targeting – The Lowdown

    Jason Denny
    18 Apr 2015 | 12:32 am
    Bing announced the roll-out of Universal Device Targeting (UDT) on Tuesday, along with details of the latest updates to the Bing Ads platform. I had the pleasure the pleasure of attending the Bing Ads latest ad formats and device targeting capabilities webinar chaired by Katrina Morris (Bing Ads Program Manager) and Joseph Bergin (Bing Ads Technical Support). Katrina works as a Release and Supportability Program Manager, helping to enable pilots and releases in the EMEA markets. Her main focus is to ensure the Bing Ads releases meet your needs and requirements, and that you have the…
  • RIMC 2015 Key Takeaways

    Daniel Bianchini
    16 Apr 2015 | 5:22 pm
    Today Daniel Bianchini will be live blogging and tweeting from the RIMC conference over in Iceland. To make things easier we have organised the sessions by topic so that you can click on the internal anchor below. Content & Social Search Google & Mobile Search & Dispaly We will be updating throughout the day, although we are one hour behind the UK. Content & Social Speaker: Theo Cooper – Untold Agency – Emotional landscapes: the importance of storytelling and content in the travel industry A lot of lip service is currently being paid to storytelling in marketing…
  • BrightonSEO key conference takeaways – April 2015 edition

    Hannah Warder
    10 Apr 2015 | 12:47 am
    The team from are here in force at the popular UK digital marketing conference BrightonSEO! We’re covering the most exciting parts of the conference so you can spend more time listening to the speakers, rather than having to take those pesky notes on your pad, tablet or laptop. If you haven’t been able to make it to the conference, you may also find our running commentary helpful so you can stay in the loop with what’s new in the world of SEO. When you’re back in the comfort of your office make sure to revisit this post so you can refresh your memory about…
  • A to Z of social media: A guide to the success

    Kasia Piekut
    2 Apr 2015 | 1:00 am
    For most businesses, using social media as a core marketing channel is no longer a choice; either you are there, or you are losing out. The problem is, people think that being on Facebook means they “get” social media for business. This is not the case. We hope to demystify the world of social media in a series of blog posts covering the entire alphabet of social media essentials, starting here, with our A to Z of social media. A for ADVOCATES: Attracting brand advocates is not as hard as you many think, in many cases small interactions lead to a much stronger relationship. It’s…
  • So What Makes A Good PPC Account Structure?

    Jason Denny
    25 Mar 2015 | 1:30 am
    I’m often asked, ‘what makes a good PPC account structure?’… well in truth, it varies from account to account. There is no real champion account structure as such. Instead, what I want to share with you is the back-bone of an account structure which should typically bode well for any account. Following the simple steps below cuts out a large amount of wasted time on what historically appear to be over complicated accounts. Alpha/Beta PPC Account Structure Firstly, if you have a good website structure, use this as a template (N.B. If you don’t have a good…
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    SEO 2.0

  • humans.txt – Which Parts of Your Site to Hide for People Which Not

    Tadeusz Szewczyk
    17 Apr 2015 | 8:17 am
    Recently I’ve read a very good guide for humans on the robots.txt file which most people including me neglect. Why block content from bots at all? I prefer to optimize for people not bots and thus I imagined what would need to be added to a hypothetical “humans.txt” file. Which parts of your site would you need to hide? Which site elements would need not be visible for sure?   Clutter everywhere It’s amazing how much unnecessary and often downright harmful stuff website owners push onto the unsuspecting public. Cluttered interfaces, annoying ads, polluted URLs and…
  • Popularization Techniques to Learn from Music and Science

    Tadeusz Szewczyk
    9 Mar 2015 | 9:18 am
    Now that I reframed SEO as part of the bigger popularization efforts I’d like to show you some popularization techniques to learn from music and science to make products and people known. No, you don’t need to “twerk” or drop nuclear bombs to get the word spread about you or your product. It’s not about buying ads for inflated attention like marketers suggest either. It’s about mass appeal.   Pop, pop, pop – popularization When you hear the long and officially sounding term popularization you immediately remember knowing it without instant…
  • How to Popularize Ideas Online

    Tadeusz Szewczyk
    20 Jan 2015 | 7:20 am
    Ideas are not websites. You do not optimize them for search or social media. Ideas get spread by people when they are agreeable memorable provide solutions and can be implemented on their own without buying expensive solutions. How can an idea of yours spread like wildfire and provide a visible benefit to you?   How I tried to popularize an idea I’d like to show you an example close to home. I’ve been popularizing ideas all the time, especially one specific idea, the idea of the next level, modern, social SEO. Yes, the SEO 2.0 I stand for is an idea I popularized to some…
  • SEO Has Evolved – It’s About Popularization Now

    Tadeusz Szewczyk
    19 Jan 2015 | 8:49 am
    SEO is not the alpha and omega, it has evolved to become more than just search engine optimization. Also it’s not just marketing, you can optimize things without selling them on a market. SEO has progressed and advanced in multiple directions. By and large SEO is about popularizing things on the Web now. What else is popularization about?   We don’t do SEO anymore It took me 7+ years to realize this but modern SEO is much more than expected. Even my already updated definition of SEO, my personal view on the SEO 2.0 idea that has inspired numerous others is not enough.
  • 101 Unique Blog Post Ideas to Grab

    Tadeusz Szewczyk
    16 Jan 2015 | 8:12 am
    As you probably know I not only blog here on SEO 2.0 I also write for client blogs. Every month I pitch a dozen or more ideas to a select few blogs. I sell half or more of them usually. I use other ideas for myself here on the blog.  Still so many unique blog post ideas are left unused. That’s sad! I decided to publish my yet unwritten blog post ideas. Every one of them is as unique as I could make it. I don’t use “headline formulas” etc. anymore. Do you want to use one or more of them on your blog! No problem. I can write each of the posts for you for 200+ Euro/220+…
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    » blog

  • Why Is Online Reputation Management Important For Your Brand?

    Cheryl Rodrigues
    24 Mar 2015 | 4:11 am
    This is the world of unlimited, unbiased and unaltered information. Blogs and socializing web pages act as an excellent medium for individuals with similar interests to share their view points and experiences about all aspects of life. Be it businesses or products, they are all under scrutiny of the general public who are ready to share their view about anything. Hence, brands are under constant pressure to keep a clean image online. That’s where online reputation management kicks in! Online reputation management is all about establishing yourself as a credible and authoritative…
  • Mobile App Analytics & Basic Insights

    Ketan Kanetkar
    9 Mar 2015 | 12:47 am
    I have been reading a lot about the impact of Mobile and how it has the power to change the Digital landscape. Along with the ease of use and increased preference to mobile friendly websites, times are changing for the greater good. At some point of time I realized similar to websites can the mobile site and interactions taking place on the site be studied with equal clarity which is possible with tools like Google Analytics. Mobile Apps in recent times have shown a lot of promise in terms of how they can be influential in terms of changing the habits of the users & in a way help the…
  • Win with Facebook Contests!

    Leonie Mergulhao
    15 Jan 2015 | 8:16 pm
    Introduction Facebook timeline contest also known as sweepstakes are nothing but simple contests that you run on your Facebook business page. It is a great way to gain engagement for a brand. Facebook timeline contests are simple, engaging and it helps gain brand visibility and loyal customers. Which contests work and why? I have conducted a number of Timeline contests for a BFSI client on their Facebook page. In my experience, generic and simple contests work the best. Contest Analysis Contest: AParticipants were required to identify famous financial investors based on the image shown to…
  • Basics of Twitter Advertising

    Nashit Vakil
    13 Jan 2015 | 3:32 am
    With social media becoming an integral part of Digital Marketing, it is important for a brand to build a social presence on all platforms. Twitter has the second largest social media user base and it provides advertising solutions to brands who seek to create a direct contact point with the potential customers who can be a part of future marketing and re-marketing strategies. Twitter has developed various advertising solutions to help brands reach out to such a huge target audience and build specific brand connect. This article covers the basics of the Twitter ads and easy step-by-step…
  • Facebook Custom Audiences – The Value?

    Nishi Shah
    9 Jan 2015 | 3:41 am
    With Social Media’s importance growing at a tremendous rate, Facebook left no stones unturned in the year 2014! We saw a host of features being rolled out by Facebook, some of which proved to be a real benefit for marketers. One such feature was Facebook Custom Audiences that was introduced in September 2014. Facebook advertising had one major concern; “AmI really reaching the right audience?” With the release of Facebook Custom Audiences, this was the solution to all the concerns a marketer had. What are Facebook Custom Audiences? It took me a little while to actually sum up what…
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    360i Digital Agency Blog

  • What Marketers Need to Know about Google’s Mobile Algorithm Update

    20 Apr 2015 | 11:28 am
    In February 2015, Google announced an important natural algorithm update that affects SEO and how sites will be ranked in the mobile results, which may significantly impact brands’ site traffic. Starting April 21, pages that are deemed not “mobile-friendly” may witness their rankings downgraded in mobile searches, resulting in less traffic from mobile devices. This latest round of changes will be limited only to Google’s mobile search results rankings on a page-by-page basis. With mobile searches comprising up to 35 percent of all search traffic – and with 71 percent of in-store…
  • Rethink Retail Marketing: What the Holiday Hustle Means for 2015

    David Randolph
    14 Apr 2015 | 8:15 am
    This is the final post of a five-part series on ways retailers use digital to make the most out of their marketing efforts around the holidays, and effectively prepare for the year ahead. Many retailers conclude their fiscal years at the end of January to properly account for late December shopping activity and inventory remaining on-hand. The 2014 holiday shopping season is officially in the books – most retailers having recently reported quarterly and year-end results to Wall Street. And it’s a great time to reflect on what we learned. Holiday retail in 2014 brought sweeping consumer…
  • HBO Rallies the Realm to Catch Drogon for ‘Game of Thrones’ Premiere

    Audri Nakamura
    13 Apr 2015 | 2:21 pm
    To celebrate the Season 5 premiere of Game of Thrones, last evening client HBO and 360i, rallied the realm to help locate Drogon – Daenerys Targaryen’s most fierce dragon that went missing towards the end of Season 4. In the world’s largest dragon hunt, we enlisted the help of Game of Thrones fans everywhere to #CatchDrogon by luring him to their Twitter, Facebook and Instagram feeds, then retweeting or commenting before he flew away to catch him. To help in the quest, HBO and 360i launched a digital “bait shop” hosted on Giphy, where fans could choose their own bait with which to…
  • USA Network Hacks SXSW with ‘Mr. Robot’ Screen Takeovers

    13 Apr 2015 | 10:51 am
    To build buzz for client USA Network’s freshman series ‘Mr. Robot,’ we partnered with wireless provider Boingo to connect SXSW 2015 attendees at the airport in Austin with free Wi-Fi on behalf of ‘Mr. Robot.’ Using geo-specific targeting to ‘hack’ the mobile screens of Wi-Fi users traveling through the Austin–Bergstrom International Airport, we engaged each traveler in a full-screen ‘Mr. Robot’ content takeover. The activation aligned with the themes of the show – hacking and social disruption – and was intended to give participants the illusion that Mr. Robot himself…
  • Exploring Three Major Trends in the Current Search Landscape

    Nick Brady
    9 Apr 2015 | 8:27 am
    SMX West is a three-day, jam-packed conference featuring the who’s who of Search Marketing. The 2015 conference – which took place in early March – set the stage for today’s top opportunities in search and explored how search marketers can prepare for the future. The conference inspired us to share our views on the search landscape through three main themes that all search marketers will want to start paying close attention to, including data collection and audience segmentation, machine-driven search and the implications of a mobile-centric consumer. Data Collection and…
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    SEO News & Tips

  • How to Run a Successful SEO Company – Podcast!

    Marvin Russell
    13 Apr 2015 | 12:00 am
    My new podcast on how to start an SEO business is done, and it’s totally free for you to download. In this podcast I share everything. All of my secrets, all of my advice, and all of my experiences from owning an SEO agency in Chicago for the past 11 years. This podcast includes everything from how I actually started my SEO business to  how I got acquired. It should be an eye-opening experience for anyone running an SEO business, or thinking of starting an SEO business. So, don’t waste time and don’t waste money making the same mistakes I made years ago.  Just sit…
  • Google’s Mobile-Friendly Update – Everything You Need to Know

    Marvin Russell
    6 Apr 2015 | 7:01 pm
    Google announced they are rolling out a mobile-friendly algorithm update that will improve search results on mobile devices. Whether you perform SEO for clients or for your own website, you should find this article extremely useful. In fact, you should probably bookmark it because I will be updating it as new information is released. 3 quick reasons for the mobile-friendly update According to comScore, mobile internet access surpassed desktop access in 2014. According to Google, 48% of mobile internet users start in search. Read Google’s mission: “To organize the world’s…
  • The Big Question You ALWAYS Ask Before Creating Content

    Marvin Russell
    16 Feb 2015 | 4:20 pm
    I just listened to an awesome podcast by Daniel Faggella, of TechEmergence, where he interviewed Rand Fishkin, The Wizard of Moz. As always, Rand had a lot of great things to say, but one particular thing stood out to me more than anything else. He was so adamant about this point. In fact, he repeated it over and over. He strongly urged that every single digital marketer ask this one question before creating any piece of content. The Question According to Rand Fishkin, the most important question you should ask yourself before creating any piece of content is, “Who will amplify this…
  • 7 HUGE Tips on Writing Email Subject Lines

    Marvin Russell
    7 Feb 2015 | 1:12 pm
    How many emails do you get per day? How many do you delete? How many do you send to spam? How many do you unsubscribe from? Finally, how many do you open, and more importantly, why? Where better to look for the answer to that last question than MailChimp. After all, they exist to help segment and send mass amounts of emails. So we started digging around their site and sure enough, we found really interesting data around email subject lines and open rates. This infographic is a visual representation of what we found on how to write email subject lines with high open rates. The post 7 HUGE…
  • 10 Signs Google PageRank is Dead…to Non-Googlers

    Marvin Russell
    28 Jan 2015 | 12:00 pm
    I keep seeing the same question posted over and over, “Is Google PageRank Dead?” My thoughts are yes and no. Yes, it’s dead to those outside of Google. No, it’s not dead to Googlers (people who work at Google). In other words, I still think Google uses PageRank as a part of their organic ranking algorithm. I just don’t think they will push PageRank out to the public anymore. I did a little research and came up with 10 signs, from which we can safely assume Google PageRank is dead to non-Googlers. While researching this topic, one thing I noticed killing off Google PageRank for…
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    How to Make Money Blogging

  • 2015 Update: PremiumPress Themes Review and Newest Coupon Code!

    7 Apr 2015 | 8:35 pm
    Perhaps you are thinking of starting a new online business, and therefore, are searching for a great theme that will compliment your service. If that is the case, you can take the first step by becoming a member of a site that sells such themes, like PremiumPress. In case you do not know, PremiumPress is a very popular theme service that offers excellent, yet affordable, WordPress business themes. But why join the PremiumPress club when there are hundreds of other services that are similar? Why not get something else? PremiumPress Theme review Well, PremiumPress is your best bet because of…
  • Rank Tracker Pro and the Rank tracker Enterprise Reviews: Get Report from Top Keywords ranking Checker

    6 Mar 2015 | 10:22 pm
    Read my honest Rank Tracker Review. When you have a business that you are running online you cannot afford to be feeling your way about in the dark. You need to have your numbers at the tips of your fingers and literally know what is happening where and to what at any given time. Now keeping up with such massive amounts of data manually is next to impossible. You need an assistant to get you all this data so that all you have to do is act on it to help your business get better. Dominite the search engine with Rank Tracker like thousands of people else! Well the best assistant you can ever…
  • SEO Powersuit Review (Viktar Khamianok): Best All in One SEO Pack Pro

    6 Mar 2015 | 9:51 pm
    Read my honest SEO Powersuit Review. If you run an online business or have a website that you run as part of your business then you know there is only one way through which that website can make you money. It has to rank highly on search engines and show up in search engine results whenever anyone keys in keywords related to your website. This is why you need SEO or Search Engine Optimization. This is where the SEO Powersuit comes in. This particular SEO Powersuit review will provide you with insight into the world of using high end software that is guaranteed to help you make a lot more…
  • Must Read! Magic Submitter Review (Alexandr Krulik): Best SEO Submission Tool and Link Building Software

    4 Mar 2015 | 6:09 pm
    Magic Submitter Review (Alexandr Krulik) Visit the Magic Submitter official website (by Alexandr Krulik). Magic Submitter official website. One of the best Search Engine Optimization tools in the world, Magic Submitter is able to submit all kinds of content and many backlinks to more than twenty-five platforms at a given time. These platforms can include things like article archives, social media websites, social networking websites and other such things like PDF sharing websites, directories and the like. One will no longer have to go to a number of different sites manually and provide a…
  • Must Read! Socrates Premium WordPress Theme Review (Dan Nickerson and Joel Comm): The Best WordPress Theme Adsense Clickbank Ready

    4 Mar 2015 | 5:56 pm
    Visit the Socrates Premium WordPress Theme (by Dan Nickerson and Joel Comm) official website. Socrates Premium WordPress Theme official website. Socrates Premium WordPress Theme Review Why to spend on Socrates Premium WordPress, when there are a multiple of other themes available that would work in the same manner. Well, other themes work only under the slogan ‘just as well’, but the creators of Socrates not only relied on designing a theme, but also by delivering immediate results. The internet marketers have stated that WordPress is actually the best blogging plat form. The reason for…
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  • Google Algo Changes:Mobile Friendly Site Design!

    Jim Rudnick
    20 Apr 2015 | 8:25 am
    You’ve had a site now for years. It’s been updated occasionally and you’re happy with the look/feel and when you do check it seems that yes, it is bringing in some leads for your SMB firm and that’s a good thing. All of that being true, is your site going to be “okay” as of tomorrow when Google adds “mobile friendly” thresholds to its web results algo? Huh? Okay, so this might be new to you — but Google has announced that as of April 21st, 2015, a new set of ranking signals that will be added to it’s web results algo, will cover…
  • Our We Know LOCAL Search Program!

    Jim Rudnick
    17 Apr 2015 | 9:12 am
    As one of the leading experts in how to develop and maintain a LOCAL Search ranking Program, we can help any client rank for all LOCAL search keywords within their marketplace. As one of the Top 40 SEO firms in North America, we contribute to the National Local Search Ranking Factor Survey you can find here to see what we experts have listed. We know what works for Local Search! Google, Bing, and the other search engines have revolutionized how we learn, how we collaborate, how we shop and how we interact within our local communities. Today, Google alone handles more than 100 billion…
  • Our SEO Client Consulting Package

    Jim Rudnick
    13 Apr 2015 | 11:42 am
    We often are asked, if we would provide SEO Consulting to SME owners who are looking not for a full SEO Campaign for their site/sites, but just to work with same on a Consulting basis, to learn how to SEO on their own. Many times, we realize that the costs for a full SEO Campaign are high, especially for start-ups with developing revenue streams and we understand that completely. So to try to accommodate those SME founders/owners/managers, we also offer up a basic SEO Consulting agreement, based on the following particulars, for a minimum of 6 months. This is done to try to allow new startups…
  • How Can You Help Out Startups in Hamilton?

    Jim Rudnick
    10 Apr 2015 | 8:33 am
    Scott Radley is a seasoned journalist, who has written a column for over 15 years in Hamilton and joined CHML in 2012 and who interviewed us yesterday for his show on CHML and it was a great chance for us to talk to the #HamOnt community about crowdfunding. Here’s the link to this 25 minute SoundCloud show and it’s chock full of what makes Hamilton a great place to start up your own business idea! And yes you can also drop by too to see the latest city-wide campaigns….and if one catches your eye, then please consider donating to help out a local group or…
  • First 7 Steps into SEO Setups for an SMB Owner

    Jim Rudnick
    6 Apr 2015 | 9:26 am
    Okay, so you’ve just gotten your first site up and running and you’re planning on doing your own SEO for same. Now, you’re thinking about the tons of bookmarks you’ve gotten saved to help with your DIY SEO Campaign and what comes first, in what order and why you need to even follow an order. Or maybe not. Maybe you’re thinking that as 99.9% of all websites do NOT have an SEO Campaign if you just muddle along, you’ll be fine. Or maybe not. Maybe you’re thinking that you need to outsource this SEO Campaign, but you’ve no way to reason about the…
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    Home Based Business Resources

  • Free Marketing eBook, Invest In Loyal Audiences, Link Graph Primer, #Speedlink 16:2015

    18 Apr 2015 | 4:13 pm
    Hi everyone, hope you all had a great and productive week! Free Marketing eBook Brought to you by Brother CreativeCenter, has made available to download, the Innovative Marketing Tips ebook, to help marketers and just about any small business owner help thrive in today’s world of online marketing. The ebook contains many useful and insightful tips, as a result of many responses received from marketers that were asked to share its best tips and advice on how to use visuals in content and marketing. Download the ebook by clicking on the image or read the full post of…
  • Why is Responsive Website Design A Big Deal In 2015 and How It Can Boost Your Rankings

    15 Apr 2015 | 4:43 am
    Google has been rolling out some really stringent updates like Panda and Penguin. This time Google is back with one more update – Mobile Friendly which basically aims to improve site rankings of the websites which are responsive. The algorithm will affect all the websites which have mobile usabililty issues and hence, it is now imperative for businesses to move to a responsive website. Google has officially announced too that responsive design pattern is their favored pattern as it is easier for the Googlebots to crawl such sites. Moreover, to provide a detailed overview about the…
  • Elements Of Personalization, Resources For Facebook Marketers, SEOs Guide To Mobilegeddon, #Speedlink 15:2015

    11 Apr 2015 | 2:23 pm
    Hi everyone, hope you all had a great and productive week! User behavior has been in the vogue lately and from information about your location and device to searches you’ve done in the past, Google and other search enigines now has a great deal of information that can be used to personalize your search results. In Rand’s Whiteboard Friday video, he explains to what extent they’re likely using that information and offers five ways in which you can improve your performance in personalized search. Elements of Personalization & How to Perform Better in Personalized Search…
  • 7 Amazing Hashtag Tools To Use

    Pragya Talwar
    10 Apr 2015 | 9:20 am
    Hashtags are all over the Internet !! Have you ever given a thought about how the hashtag has become an inevitable part of Social Media? Earlier hashtag was just a part of keyboard and now from our personal tweets and posts to official company tweets – everywhere we see hashtags- #Life #Love #Smile #WordPress #Plugins etc. Facebook, Twitter, Google+, hashtags are everywhere! I personally use hashtag very heavily in my daily social interaction. What is this hashtag? How does it help? No need to stress so much, the answer is right here – # is a symbol used just before any relevant…
  • Google’s Stance On Mobile, Embeddable Content Options, Engage and Persuade, #Speedlink 14:2015

    5 Apr 2015 | 7:30 am
    Hi everyone, hope you all had a great and productive week! Everybody is talking about the upcoming mobile algorithm update that Google is ready to deploy. If you are still not familiar with what is about to happen in April 21st, I recommend you to read this to get get yourself familiar with Google’s stance on mobile. In any event and in preparation for the release of Google’s mobile-friendly algorithm update, Neil Patel summarizes what we already or should know and what you should do to adapt. Do you know what s required and what you should about your sites mobile usability yet?
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    Link Building Best Practices

  • Are you Ready for Google’s Next Algorithm Change?

    Dave Murrow
    20 Apr 2015 | 11:47 am
    Web site operators are anxiously awaiting the results of Google’s algorithm change on Tuesday, April 21st. The changes will reflect the growing use of mobile for search, and Google says it will give higher precedence in search rankings to mobile-friendly websites.Google claims that this algorithm change will have ‘a significant impact’ on web site search rankings, even more so than earlier algorithmic adjustments via Google Panda or Google Penguin. Webmasters have had nearly two months to prepare for this change, since Google’s Feb 26 blog post which outlined what the changes would…
  • The Weekly Measure: Choosing Content Keywords, AdWords Search Funnels & Writing Mobile Content

    Glen Fisher
    17 Apr 2015 | 8:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every…
  • SEO 101 Series: How to Pick the Best Keywords for your Content [VIDEO]

    Christina Hecht
    15 Apr 2015 | 8:00 am
    In order to select the best keywords for your website, you should find the balance between search volume and competition. The best strategy utilizes keyword research tools that give you insight into what people are looking for online. When you understand the intersection of how search works, what people want, and what gaps you can fill that your competition has left wide open, you’ll be able to choose the right keywords that will aid your content development.Transcript of the Video:Today we’ll show you how to choose the best organic keywords for your content, to help you achieve…
  • 3 Practical Tips You Can Take Away from AdWords Search Funnels

    Keegan Brown
    14 Apr 2015 | 8:00 am
    Does AdWords play a significant part in your business’ online marketing presence? If so, how well do you understand how your potential customers search for your products? If you answered this question with anything but “Like the back of my hand!,” this article is for you.In this article, I will cover 3 actionable items you can immediately take away from AdWords “Search Funnels” and implement into your AdWords campaigns to improve their performance. Let’s make sure you know where this feature is within your account.You can find the dashboard by clicking Tools, then Conversions.
  • The Weekly Measure: Interactive Content, Native Advertising & Improving SEO with the H1 Tag

    Glen Fisher
    10 Apr 2015 | 8:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every…
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    Unmemorable Title

  • Review: Dave Trott’s Predatory Thinking

    13 Apr 2015 | 12:21 pm
    The post Review: Dave Trott’s Predatory Thinking appeared first on 603 Copywriting.
  • How to Brief Your Copywriter

    7 Apr 2015 | 12:30 am
    You’ve just decided to bring on an experienced copywriter to create your marketing materials. Great plan. You’ll see more website conversions, more responses to your mailers, and ultimately an increase in sales. But hiring a copywriter doesn’t stop with making that enquiry. Because there’s one stumbling block that can make your project more difficult than […] The post How to Brief Your Copywriter appeared first on 603 Copywriting.
  • Chip Shop Awards Entries 2015

    2 Apr 2015 | 1:45 am
    The Chip Shop Awards. It’s infamous as the go-to marketing awards for anyone who loves a knob gag, off-colour humour, or submitting that “Every Lidl Helps” advert to the ‘Best Parody” category for the fifth consecutive year. But it’s also a damn good challenge to anyone with a good idea that just couldn’t run. That sounds […] The post Chip Shop Awards Entries 2015 appeared first on 603 Copywriting.
  • What Happened to Unmemorable Title?

    28 Mar 2015 | 2:00 am
    If you’ve come here looking for Unmemorable Title, you’re probably a little confused. But don’t worry. You’re in the right place. In March 2015, I launched 603 Copywriting – a freelance copywriting agency based in Salford that offers a range of digital, SEO and marketing content-creation services. And that meant that Unmemorable Title had to be folded in […] The post What Happened to Unmemorable Title? appeared first on 603 Copywriting.
  • The Great Google+ Swindle

    18 Feb 2013 | 1:00 am
    Do you want to use Google+? The answer is probably a resounding "no!" But thanks to Eric Schmidt and leading bloggers, you'll feel like you have to. Welcome to the great Google+ swindle. The post The Great Google+ Swindle appeared first on 603 Copywriting.
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    AuroIN Blog

  • Get Ready To Rank Your Site On SERP – “MOBILEGEDDON”

    Dusmanta Samal
    20 Apr 2015 | 8:02 am
    In the world of Digital Marketing, hummingbirds, pandas, and penguins are similar to the Horsemen of the Apocalypse. Most algorithm updates come with indistinct, but Google recently announced “On April 21, we will be expanding our use of mobile-friendliness as … Continue reading → The post Get Ready To Rank Your Site On SERP – “MOBILEGEDDON” appeared first on AuroIN Blog.
  • infographics

    Dusmanta Samal
    20 Apr 2015 | 3:35 am
    MOBILEGEDDON Mobile SEO The post infographics appeared first on AuroIN Blog.
  • Digital Marketing budgets 2015: metrics and challenges

    Dusmanta Samal
    15 Apr 2015 | 11:09 pm
    Enhance your marketing strategy as an engine for growth, unlock revenue, gain dynamic market share, build stronger brands and secure your own personal success as a marketing leader. Some 85% of global marketing plan to increase their digital marketing spend … Continue reading → The post Digital Marketing budgets 2015: metrics and challenges appeared first on AuroIN Blog.
  • How is Press Release Critical for Successful Business?

    Dusmanta Samal
    25 Mar 2015 | 9:38 pm
    In a nutshell, a press release lets you issue a summary of your company updates across news media and other publications. Much like a news article, they are meant to inform the public about current offerings, new services, company event, … Continue reading → The post How is Press Release Critical for Successful Business? appeared first on AuroIN Blog.
  • On-Page Optimization: Latest Trends to Expect in 2015

    Dusmanta Samal
    11 Mar 2015 | 9:04 pm
    Search Engine Optimization is quickly evolving into more refined and sophisticated process. Google doesn’t just care about the keywords any more! Social media platforms like Facebook, Twitter, Goolge+ are also playing a major role; so are the mobile devices. Advent … Continue reading → The post On-Page Optimization: Latest Trends to Expect in 2015 appeared first on AuroIN Blog.
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  • Want to Create Irresistible Content? Be Sure to Do This First!

    Pam Foster
    15 Apr 2015 | 9:00 pm
    Make your SEO content positively irresistible with this technique! Let’s say you’re about to start a new SEO copywriting project, and as always, your mission is to write appealing sales copy that turns site visitors into customers. Sure, you’ve worked on a creative brief with your client (or in-house team). Plus you’ve poured over company brochures, existing content, trade show materials and other helpful information. And yes, you’ve had meetings with the marketing manager, creative director or web team. That’s all great for getting ready to write excellent…
  • Should You Change Your Copy? These 3 Tools Will Help You Decide

    Heather Lloyd-Martin
    8 Apr 2015 | 8:30 pm
    There are some times when we’re a little too in love with our own copy. As a consultant, I’ve had to gently tell clients why their baby (their site copy) is ugly. Some nod and tell me that they already know. Others are amazed I’d feel that way. Their website could have the most boring B2B content in the world and I’d still hear, “It can’t be that bad. Can’t you just fix it up?” No. No I can’t. Whether you work in-house or freelance, you’ve probably faced the same situation. The challenge is, sometimes clients don’t listen to…
  • Are You A Content Strategist or an SEO Copywriter?

    Heather Lloyd-Martin
    1 Apr 2015 | 10:30 pm
    Hmm, maybe I’m an SEO content strategist after all! Are you undervaluing your work — and selling yourself short? I’ve talked to many freelance and in-house copywriters who claim that they’re “just” a writer. Sure, most of their time is spent writing copy. But they’re also setting the editorial calendar, using tools like BuzzSumo to find new topic ideas and even explaining Google’s latest updates to their clients or team members. To me, it sounds like these writers made the leap from “writer” to “SEO content…
  • The C-Word And Why Content Isn’t King

    Heather Lloyd-Martin
    25 Mar 2015 | 8:30 pm
    You know what I’m tired of hearing? The oft-repeated mantra “content is king.” “But wait Heather,” you may say. “You train people how to write content. You consult on SEO content development. Heck, your entire career was built on content.” True. But I think the mantra “content is king” has done more harm than good. Why? Even in today’s brave new Google world, some people still believe that it’s the quantity of the content – not the quality – that’s important. The primary goal of content is to help a site…
  • Talking International SEO with Gabriella Sannino

    Laura Crest
    18 Mar 2015 | 9:00 pm
    For international SEO, think globally but write locally!   If you’re at all familiar with international SEO, then you’re most likely familiar with Gabriella Sannino. Gabriella is the owner of Level 343, an international marketing and SEO agency based in San Francisco. She has worked in marketing and multi media for over 20 years, starting out as a Web developer in 1994 when she founded Level 343. In the ensuing years Gabriella donned many hats, including research and development specialist, brand strategist, and creative director before deciding to specialize in international…
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    My One Call LLC

  • Sort By Star Rankings on Google Maps. Another Reason To Encourage Legitimate Google Reviews.

    17 Apr 2015 | 7:06 am
    Need another reason to encourage your customers to leave a review on Google for your company? Searchers can now sort the Google Map results by the number of stars your average reviewers give.  See below for a screen view. I sorted Dentists (just using the term Dentist) by 4 star reviews only. See the 4.0 sort on the top left?  Go get those reviews folks, but be aware there is a right way to do it.  More on that when I have the time.   Mike Bayes   Tweet This Post
  • Google to start indexing chat conversations?

    1 Apr 2015 | 9:10 am
    Several unofficial sources within the Google community are saying Google will begin indexing chats that are conducted on their hang outs service as well as Yahoo chat starting April 1, 2015. The full text will not be available in the search results, only the first three  interactions. What may become searchable is who was in the chat and the length of chat in comments. To search for your chats, or another persons , the sources say you would just use this type search.  “chat + the email of the person” A list of that persons  chats who’s email you input will be displayed…
  • How To Jump Start Your Sales In Five Steps Using the Internet

    19 Mar 2015 | 7:49 am
    Most businesses need a sales boost now and then, the challenge is making that happen quickly. If you are waiting for Referrals to call you, well that happens when that happens. So how can a business find sales fast using the Internet?  You are going to need to advertise.  It’s the only quick way to find new prospects online, which isn’t a terrible thing, as long as you have a well thought out plan, and campaign. Let’s use the number one method in the world for online advertising, Google Ad Words program.  That’s when you place an ad on the Google search results for…
  • Purchase Guide to Advertising

    15 Mar 2015 | 11:57 am
    The Small Business Purchasing Guide to Advertising 20 years and over 200 million dollars in sales generated for small and medium size businesses have taught us a few lessons about growing sales and how to advertise. As a business growth consulting company, it’s important we communicate the best practices for researching and buying advertising to our clients and any interested small businesses. Did you know that experts suggest that 70% of advertising dollars are wasted! My experience seems to confirm this.  Here are the key lessons and tips that should save you a ton of money, and bring…
  • No Time to Blog? We have the solution

    Mike Bayes
    10 Mar 2015 | 8:52 am
    No Time to Blog? We have the solution! And it’s pretty cool. Number one complaint/issue I hear from business owners and managers is they want to write blogs and add content to their site, but just can’t find the time, or don’t feel they have the creative resources. I get that.  It’s hard. Many a time I have seen a business owner spend half a day on a blog, and then post it, hoping for amazing results.  Or, I have seen them write one or two and then stop. Blogging is about consistently adding quality information to your site, and giving your visitors what they came for. It’s not…
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  • How to Write the Perfect Blog Post: a Simple 8 Step Formula

    Lisa Bollins
    16 Apr 2015 | 6:11 am
    You will have heard that ‘blogging’, or writing a blog, is a key element of effective digital marketing. Blogging is crucial for a variety of reasons; it’s a great way to publish fresh content on your site, it helps your site to rank for relevant keywords and attract traffic, and it provides you with great content to promote on your social media accounts.  All of these aspects create valuable opportunities to generate leads and sales for your business In fact, research has shown that companies that blog have far better marketing results. The average company that blogs has: 55% more…
  • How Retailers Can Skyrocket Sales With Google Ad Customizers

    Hayley Coutinho
    17 Mar 2015 | 9:51 am
    Ad Customizers were released in quarter 4 of 2014. Despite them being around for a few months now, they are still rarely used by paid search advertisers, which is a shame as they are proving to be hugely effective at driving more conversions. If you’re a retail advertiser with a large product inventory, ad customizers are definitely something that you should be experimenting with. Many advertisers have reported significant increases in CTR (Click-Through Rates) and conversion rates so read on to find out how you can be one of those retailers reporting increased growth. What are Ad…
  • 5 Link Building Tactics That Are Getting Results For Our Clients

    Lisa Bollins
    10 Mar 2015 | 12:05 pm
    Here at Receptional we carry out a wide variety of link building activities and with our ever-growing mix of clients across different sectors, our link building tactics are always changing, depending on the client and their need for building links. I thought I’d share with you a couple of link building projects we’re currently working on and the types of projects that are getting results. Reviews For one of our clients, Sunrise Senior Living, who operate a number of care homes nationally, we’ve been reaching out to bloggers to see if they would be interested in reviewing recipes created…
  • How to Get Free AdWords Advertising Using Google Grants

    Chris Whyatt
    4 Mar 2015 | 7:00 am
    Do You Want Free Money From Google? Of course you do, who doesn’t like free money! However this offer isn’t available to anyone and everyone unfortunately. This so-called  ‘free money’  is actually awarded in the form of a grant from Google’s Ad Grant Platform and is only available to qualified not-for-profit and charity organisations. So, what exactly is Google Ad Grants? How does it work and how can you check if you do qualify? What Is Google Ad Grants? The Google Ad Grants programme is the non-profit edition of AdWords PPC (Google’s online pay per click advertising tool). The…
  • Would You Like a Free Website Health Check?

    Syeda Ferdush
    25 Feb 2015 | 1:20 am
    Is your website generating enquiries and sales? Are you ranking highly in Google’s search results for keywords relevant to your business? Have you been thinking about improving your site? Well, you’re in luck. We’re offering a FREE website health check that will help you discover whether your website is performing at its best. What’s involved? Our website health check evaluates the health of your digital marketing. We’ll investigate: Organic search visibility – what are the opportunities for attracting more traffic to your site? On-page SEO – is your site well optimised for both…
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    Ker Communications

  • Mobile-Friendly Website Design and Google Search

    Nick Ker
    16 Apr 2015 | 6:19 am
    If mobile traffic from Google search is important to your business, you need a mobile-friendly website works well on the small screens of mobile phones. Mobile-Friendly Website Design and Google Search is from Ker Communications
  • Just What Do You Get With An SEO Campaign or Retainer?

    Nick Ker
    26 Mar 2015 | 9:39 am
    SEOs would love if we could just do the same thing for every site. But every factor that leads to good rankings depends on many interrelated things… Just What Do You Get With An SEO Campaign or Retainer? is from Ker Communications
  • Website Audit: Find Out What Went Wrong With Your SEO

    Nick Ker
    15 Mar 2015 | 1:20 am
    This is not one of those automatic and humorously inaccurate "type in your website and we'll tell you some things that don't mean much" free website analysis tools you may have tried… Website Audit: Find Out What Went Wrong With Your SEO is from Ker Communications
  • Google Will Make Mobile-Friendly a Ranking Factor on April 21st

    Nick Ker
    26 Feb 2015 | 8:13 pm
    Starting April 21, Google will be expanding its use of mobile-friendliness as a ranking signal. This change will affect searches in all languages worldwide and will have a significant impact on search results… Google Will Make Mobile-Friendly a Ranking Factor on April 21st is from Ker Communications
  • Which Is Better: SEO or PPC?

    Nick Ker
    25 Feb 2015 | 10:56 am
    Comparing SEO to Pay Per Click as if they were an "either/or" choice is like comparing apples to oranges. Just for the sake of discussion, let's compare them anyway… Which Is Better: SEO or PPC? is from Ker Communications
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  • Creating a Framework for Content Marketing Campaigns - Send Us Your Questions

    Harriet Cummings
    16 Apr 2015 | 6:34 am
    On May 1st, we’ll be holding a panel discussion at our SearchLove conference in Boston. Read on for a sneak peek at what advice our experts will be giving, plus info on how you can get involved. (Tickets for the two-day conference are available here, but we also hope to live stream this particular talk for those who can’t make the event.) The key topic we’ll be addressing is: how do you make sure your content marketing is relevant to your brand, audience and target media outlets? In doing so, we’ll give a ‘behind the scenes’ look at the framework we use at…
  • The Consultant’s Checklist for Launching Content

    Tim Allen
    15 Apr 2015 | 6:49 am
    You’ve launched a brilliant new piece of content everyone is excited about. But a few minutes after it’s sent out into the big wide world, you realise you’ve forgotten to do something. Panic sets in, the phone starts ringing… I’m guessing many of us have experienced this scenario. In a way, it’s easy to see why. We know pieces will go through rigorous quality assurance processes - checking functionality, browser testing and device testing, but there are other things a project lead needs to look out for. Here’s a checklist every consultant should…
  • Redefining “Impressions”

    Phil Nottingham
    8 Apr 2015 | 7:00 am
    Over the past few years, I’ve seen a lot of reports and case studies from advertising and creative agencies, where number of impressions i.e. the amount of people who have been exposed to a creative, is used alongside site visits and views to measure the success of any given campaign. Frequently, I’ve come across a report which contains something like the following (example from a YouTube marketing campaign): Impressions Views Clicks Cost CPM CPV CPC 1,125,752 68,075 5,438 $2975.68 2.64 0.04 0.55 Of the numbers above, I have no particular issue with clicks, views, CPV or CPC - I…
  • Don’t Change Your Mobile Plans For Google

    Harriet Cummings
    2 Apr 2015 | 8:49 am
    There’s not long until Google rolls out its updated algorithm on the 21st of April. Factoring in ‘mobile-friendliness’ as a ranking signal, the algorithm has got some in the industry panicked. How will it affect rankings and what should us search marketers do to prepare? Here’s our CEO Will Critchlow and Head of R&D Tom Anthony with some advice on the likely impact. Here are the two tools the guys mention in the video: The mobile-friendly tool The PageSpeed insights tool You might also want to check out this Q&A from Moz. Want to learn more about mobile? Take a…
  • Are You Losing Business on Twitter?

    Harriet Cummings
    31 Mar 2015 | 7:00 am
    Our friends at Brandwatch recently performed an experiment to find out how well brands were doing on Twitter. Were they meeting their customers’ expectations? Or were they doing more harm than good? The results were pretty staggering. Here’s Iris from Brandwatch with insights into typical missed opportunities and advice on how we can all get better at winning over customers on Twitter.   “Brands ignore 95% of all non-tagged complaints.” With more than 284 million monthly active users, and more than 500 million tweets sent every day, it’s no surprise…
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    The Outsourcing Blog

  • Why asynchronous communication is the best thing since sliced bread

    20 Apr 2015 | 6:25 am
    New tools appear every week, all designed to allow people to connect collectively at each person’s own convenience and own schedule. When teams focus on data availability rather than synchronization, they gain in efficiency what they lose in interactivity. For the average 9-to-5 worker that deals with only a few deadlines per week and whose main job responsibility is to be present, asynchronous collaboration brings no value. But for the young entrepreneur or digital marketing professional, it is a blessing. In today’s work environment, we’re confronting with a time-wasting…
  • Organisational change and the future of work

    Chris Whitrod
    27 Mar 2015 | 3:08 am
    People and institutions alike are stubbornly resistant to change. Everyone will say they love constant change but in reality we like change until it affects us. In some cases, a big challenge is finding a common language to discuss innovation with partners and employees. Most SME employees aren’t business experts, but they are crucial to implementing change. Business owners need to take the time to guide them in understanding what a business model is and what are their roles. The 3 biggest obstacles to successful change management are risk aversion, the absence of metrics, and the lack…
  • A worldwide salary guide, or why “you get what you pay for” is wrong

    Chris Whitrod
    18 Mar 2015 | 7:12 am
    Isn’t it fascinating how we never talk about money? Peers don’t talk among themselves about how much they’re getting paid. Managers don’t talk to their employees about how much they actually pay for their labour. Many students go into an industry without knowing how much they’ll be making if they’ll follow that career path. We really hate talking about money and that is hurting businesses across the World. Sure, it’s not the most comfortable conversation to have, but it’s important to talk about money so all of us could have a better…
  • Virtual Assistant Compatible Jobs

    16 Mar 2015 | 7:05 am
    Many Philippine-based digital natives work as writers for various Western companies. They are highly proficient in English, tech-savvy and willing to work hard to prove their worth. Thanks to the internet, software is eating the World. 20-year olds from the Philippines have more in common with 20-year olds from Canada, the US or Germany than they have with their own parents. Philippine-based writers take on different jobs, each one having its own responsibilities and task distribution chart. Popular jobs for Philippine-based writers and their assigned tasks | Create infographics Writers make…
  • Stoping interruptions to increase productivity

    24 Feb 2015 | 2:19 am
    In the United States, slot machines make more money than baseball, movies, and game parks combined. Tristan Harris talks about this in his TEDxBrussels from December last year. Even though slot machines use coins (small amounts of money), they still make big bucks. It happens because it is so addictive to play the machines. Harris says the every time we check our phones, refresh our inbox page or social media content feed, we’re pulling the slot machine lever, waiting to see what we’re going to get. Even though we know that we’re wasting time by using our phones and…
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    Web Savvy Marketing

  • A Strong Logo Serves as the DNA of Your Marketing Efforts

    Rebecca Gill
    16 Apr 2015 | 11:06 am
    A logo is the DNA of marketing. DNA is a molecule that carries genetic information. It is the material that houses the information about how a living thing will look and function. In marketing terms this equates to a company logo. A logo is a fundamental component of branding and marketing. Similar to DNA, it will establish the look and feel for all other branding and marketing efforts. A logo includes a unique combination of topography, color, shape, and form that represents the core of an organization’s brand. It is the starting point for all things that follow. A strong logo is…
  • Successful Website Design Projects Begin With Solid Project Scoping

    Rebecca Gill
    26 Mar 2015 | 7:37 am
    Tomorrow I’m headed to WordCamp San Diego to present a session titled Expectations Management in Contracts & Scoping. The entire presentation is focused on establishing proper scoping and documentation for website design projects. The session is a collaborative one, so I’ll be joined by industry veteran Karim Marucchi (the CEO of Crowd Favorite). While this presentation is focused on helping WordPress developers, the same lessons apply to those who purchase web design services. After all, the best projects have will clearly defined expectations that help protect both the buyer…
  • Announcing Genesis Walkthroughs Right Inside Your Dashboard

    Rebecca Gill
    19 Feb 2015 | 9:10 am
    Did you know Genesis walkthroughs are now available right within your WordPress dashboard? They are and we’re super exciting to share this news with the Genesis community! Whether you’re a Genesis developer or user, this is big news and we’re really happy to be part of this roll out. Let me tell you a little about it and how you can take advantage of all this educational goodness. Last year my friends Ben Fox and Bart Dabek reached out to me about a cool learning tool they were developing for WordPress called SIDEKICK. In our discussion they asked if we could help create guided…
  • WSM Becomes a WBE Certified Web Design Agency

    Rebecca Gill
    17 Feb 2015 | 3:20 pm
    I’m pleased to announce that Web Savvy Marketing is now a WBE certified web agency. WSM was formally certified as a Women Business Enterprise (WBE) by the National Women Business Owners Corporation. NWBOC was the first national certifier of Women Business Enterprises. Over 700 public and private sector individuals participated in establishing the Standards and Procedures of this rigid certification review. The Reason WBE Certification is Important For Web Savvy becoming WBE certified provides expanded marketing opportunities because it connects our web design agency with corporations who…
  • WordPress Accordion and Tabbed Content Can Negatively Affect SEO

    Rebecca Gill
    10 Feb 2015 | 10:39 am
    Late last year Search Engine Roundtable posted an article about the usage of tabs, accordions, and hidden content in websites. This article was a quick overview of how these design elements will negatively affect SEO within a website. The article seemed to lie under the radar and most people missed it. It’s so far under the radar, I haven’t heard much about it since I read the post in November. I decided this topic needed further discussion because a lot of designers and website owners are using WordPress accordion and tabbed content plugins without knowing the negative affect it has on…
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    Seer Interactive

  • Google’s Mobile Update: What You Really Need to Do to Prepare

    14 Apr 2015 | 9:16 am
    Authors: Ali Freezman Matt Hoff   The Facts It’s the end of the desktop world as we know it! Mobile adoption is growing exponentially and Google is at the forefront, fighting the good fight to ensure that every mobile user has a great search experience.…The post Google’s Mobile Update: What You Really Need to Do to Prepare appeared first on Seer Interactive.
  • A 10 Phase Plan Of Attack To Get That Promotion You Want

    Wil Reynolds
    9 Apr 2015 | 10:19 am
    A new opportunity can be a raise, promotion, management opportunity, switch teams, anything you are asking your manager to help facilitate. I’ve always seen it as my job to use my company to help people craft out a career path both inside the company and beyond.  …The post A 10 Phase Plan Of Attack To Get That Promotion You Want appeared first on Seer Interactive.
  • March’s Google Analytics Blog Insights to Grow Your Business

    James Corr
    9 Apr 2015 | 7:21 am
    Below are the highlights followed by a summary of what happened on the Google Analytics blog in March. I also discuss how you and your team can take advantage of these developments! Highlights: In March Google… Released 2 New Mobile App Analytics Reports Hosted a talk with Neil Hoyne on moving beyond just the conversion point Released a solutions guide for implementing Google Analytics via Google Tag Manager Released a product release notes section   1. …The post March’s Google Analytics Blog Insights to Grow Your Business appeared first on Seer Interactive.
  • Why You Should Make the Switch to Universal Analytics Now

    Nikki Maloney-Ballard
    19 Mar 2015 | 9:45 am
    As my fellow colleague, Amanda, pointed out in her blog post last year, there are many benefits to upgrading to Universal Analytics (UA).  Universal Analytics has been around for over a year now and the urgency to migrate is becoming more and more evident.  …The post Why You Should Make the Switch to Universal Analytics Now appeared first on Seer Interactive.
  • Google Analytics User Permissions

    Azfer Saeed
    17 Mar 2015 | 9:45 am
    Google Analytics provides the ability to create user accounts with different user permissions because Google recognizes that different people have different access needs. It is very important to understand how administrators can take advantage of that flexibility. For example, the marketing function can reside internally within a company or with a third-party marketing agency or can be divided between the two.…The post Google Analytics User Permissions appeared first on Seer Interactive.
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    Gain Higher Ground

  • Google’s “Mobile Friendly” Update

    15 Apr 2015 | 2:46 am
    I’ve had a few questions about the new Google “mobile friendly” search ranking changes that are coming along on April 21st. As with all of Google’s updates, a lot of detail and analysis has been written already. Just search for “Google update mobile” and you’ll find no shortage of advice. Also (as usual) many SEO companies and internet marketers are seeking to cash in by selling products about how best to deal with forthcoming changes. These are often accompanied with grave warnings about what will happen to you if you fail to act. So, what is my…
  • Top 10 Most Annoying Email Subject Lines EVER (Voted for by you!)

    16 Mar 2015 | 3:38 am
    Firstly, congratulations to: Raj S. Jo O. Gary M. All of whom win a $25 Amazon Gift Card. They were picked at random after completing the one question survey I sent out last week: Thank you to everyone who entered and sorry if you were unlucky with the prizes this time – I’m sure you’ll have another chance at some point in the future! Needless to stay this is all a bit unscientific but having gone through all of the results here are the top 10 from least annoying (No.10) to most annoying (No.1). 10: “You have a commission…” This is just one example from a wider…
  • Thrive Leads Plugin – Be Aware Before You Buy…

    17 Feb 2015 | 7:08 am
    I’ve been testing the Thrive Leads plugin on my own sites for a few weeks now and in this post I’m going to set out my findings. As a result I hope you can make a more informed choice as to whether this plugin is for you or not. First, 2 important points: POINT 1: Regular readers will know I am a huge fan of Thrive Theme’s products (especially Content Builder which I use all the time). This said Thrive Leads is something different, as we’ll see below. POINT 2: If like me you are a Thrive Themes Member, meaning that you have access to all the new themes and…
  • EU VAT Changes Jan 1st – The Problems And My Solution…

    17 Dec 2014 | 2:18 am
    UPDATE: Jan 23rd, 2015: 1) JVZoo (Fabulous!) Of all the selling platforms out there JVZoo’s response to the EU VAT rules has been the most innovative and in my opinion it provides the most complete solution. As a product vendor you can: a) Block Countries This is “Solution 4″ in my original blog post below. Particularly useful for UK vendors who sell only a tiny amount into other EU countries – by switching off these sales you don’t have to register for MOSS and you can bypass all of the associated admin work. [A potential issue here are the anti-discrimination…
  • “Landing Page Builder” MANIA – 3 Problems To Watch Out For Before You Buy (And My Choice)…

    11 Dec 2014 | 2:18 am
    I wanted to share my thoughts on the recent mania of “landing page builder” product launches. Specifically, I’m talking about products like LeadPages, Instabuilder 2.0, OptimizePress 2.0, Profit Builder, LandingPageMonkey, ClickFunnels etc. The list goes on and on and right now there are a LOT of new ones coming out, almost on a weekly basis! When it comes down to it they all allow you to do the same basic thing: Create sales pages, squeeze pages, download pages and so on. Now building these pages are absolutely CRUCIAL for really any kind of online success but if…
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    Builtvisible - A Creative Digital Agency

  • The Future of Mobile Is Search, Not Just “SEO”

    Richard Baxter
    9 Apr 2015 | 7:56 am
    A few weeks ago, one of our junior team asked me to host a training session to explain Schema markup. Specifically, what Schema is, and why we implement it. It was an extremely on-point question, and one that I enjoyed answering. Around the same time, I was contacted for an opinion on Google’s Mobile update announcement. Except for this brief comment I hadn’t really written much at all about the update. The Future of Mobile Is Search, Not Just “SEO” This post isn’t about optimising your site for organic search results on mobile devices. Obviously, we’ve…
  • Pixels Please: Image Scaling in CSS

    Tom Bennet
    26 Mar 2015 | 5:30 am
    Until now, web developers have had very little control over how browsers render images when they’re scaled. Take Mario, for instance: This is a 24×32 pixel image, scaled up using Photoshop to preserve its crisp, blocky composition. It’s a great example of the low-res pixel art that’s long been a staple of retro and indie games. Let’s see how our image is rendered in the browser when scaled up using CSS: As you can see, the effect is suboptimal – the browser’s default scaling algorithm (usually bi-linear interpolation) has applied anti-aliasing to the image. Whilst good…
  • The Impact of IP Host Location on Your Site SEO

    Richard Baxter
    25 Mar 2015 | 4:20 am
    Back in February I contacted WPengine to ask if we could upgrade to PHP 5.5. With WPengine (and the way we’ve set up our DNS) this upgrade involved an IP address change in’s a-records. Following this change, I saw a drop in SEO visibility in our UK rankings so, I investigated. Sure enough, Searchmetrics showed a drop in UK rankings, but curiously, the US data appeared to show a big improvement. It became quickly obvious that the IP change was to blame, a location lookup revealed the problem. I’d originally set up our hosting to serve from a UK data centre,…
  • Launching “Big” Content – A Checklist

    Richard Baxter
    12 Mar 2015 | 6:18 am
    When I wrote this back in 2012 I was probably having a bit of a bad day: The big day comes, it’s time to go live, to publish your work. You click “publish”, and, nothing. Sorry folks, you had an ugly baby. Your content marketing looks like a dog chewing a wasp. The humiliation of your total failure is compounded by coverage in a compendium of uselessness. Unfortunately there are lot of examples just like this, polluting the internet one horrible failure at a time. I was annoyed about crap content. It happens. To be fair, the post turned out pretty well. It was about an idea we’d…
  • How 3rd Party CDNs Can Block GoogleBot

    Richard Baxter
    11 Mar 2015 | 12:38 pm
    You shouldn’t block Googlebots’s access to your CSS or JS files. We’ve known that for a long time, but more recently we’ve had reminders from around the community and Google themselves because of algorithm updates and proposed changes to the way mobile sites might be ranked in mobile search. Some of us might be assuming that CDN’s serve our content in precisely the way we’d like. Not necessarily so, not for search engines at least. I’m guessing the timing of Google Webmaster Tool’s new feature: the Blocked Resources Report isn’t a…
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    SEO Eblog by SEO Advantage, Inc.

  • SEO Roundup: April 17, 2015

    Lance Buchanan
    17 Apr 2015 | 5:00 am
    Mobilegeddon. It’s coming and it’s inevitable. Are you ready? Like a shiver that runs down your spine, the term “mobilegeddon” has been creeping into all the major SEO blogs and forums and describes the impending Google algorithm update that is expected to boost mobile-ready sites and punish websites who don’t fall in line. This move by the world’s most popular search engine is seen as the “next step” into the future of online search according to the company. Seeing as almost 9 in 10 U.S. teens have access to some kind of mobile device, it’s hard to argue otherwise. However,…
  • SSL Connections and How They Keep Online Data Safe

    Ashley Grafton
    15 Apr 2015 | 5:00 am
    Ensuring that your business’s online data remains secure is of utmost importance. Ever since the infamous Target data breach in 2013 in which over 40 million customer credit and debit card numbers were stolen by hackers, companies are more on edge than ever about protecting sensitive information. Fortunately, security can be accomplished by using SSL. What is SSL, you ask? SSL, or Secure Sockets Layer, is a connection encryption technology that works to make sure communications between web servers and web browsers stay private and secure. Once an SSL connection is created, all the data…
  • SEOe Trivia – Black Monday

    Ashley Grafton
    10 Apr 2015 | 6:00 am
    Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. What were the events of “Black Monday” in 1999? A. Many websites disappeared when the AltaVista search engine began using a new algorithm, as well as ranking and indexing websites. B. The day after Thanksgiving that internet sales began. C. New Google update made searching faster. (See answer below) Before the popularity of Google, AltaVista—driven by 130 GB of RAM and a 500 GB hard drive—handled 13 million search queries a day. This made…
  • 4 SEO Tips to Ensure Your Website Survives Google Penguin

    Stone Reuning
    2 Apr 2015 | 5:00 am
    The release of Penguin showed that Google means business when it comes to ensuring that webmasters have a fundamental understanding of SEO. Without a basic SEO skill-set, your business runs the risk of being nailed repeatedly with lowered search rankings. On the flipside, some experts say Penguin’s release shows that Google no longer cares which color SEO hat you wear, as long as your business stays relevant. Whatever its purpose, Google Penguin is slated to play a major role the future of online search and you can bet there are more changes on the horizon. Yes, penalties by Google are…
  • SEO Roundup: March 27, 2015

    Lance Buchanan
    27 Mar 2015 | 5:00 am
    To go along with the start of a new season and a new quarter, Google will soon be launching its new mobile-friendly ranking algorithm. Google made the announcement in a recent Webmaster Tools blog post, saying: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. How big will the update impact search results?
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    Professional SEO Solutions

  • Tumblr and WordPress: The Powerful Combination

    Ghazal Alvi
    31 Mar 2015 | 1:48 pm
    Send to Facebook No related posts.
  • Video SEO Tips

    Ghazal Alvi
    28 Feb 2015 | 12:19 pm
    Send to Facebook No related posts.
  • Content Marketing in 2015

    Ghazal Alvi
    31 Jan 2015 | 7:49 pm
    Content marketing is a necessary element to your professional success. Your product, your service, your company, your business or collectively your brand should stand out of the crowd and the right content marketing is all you need! Creating valuable, informative, appealing content, and marketing it to gain targeted traffic, leads, building credibility, boosting reputation, and No related posts.
  • Happy New Year 2015

    Ghazal Alvi
    31 Dec 2014 | 7:30 am
    Send to Facebook No related posts.
  • Video Book Trailer: Book Marketing Tactic

    Ghazal Alvi
    30 Nov 2014 | 11:56 am
    Wow, YOU are a book author… Writing a book is a good start, but it’s not enough. You need to promote it too. I know you would certainly have invested lots of hard work, time and efforts to make your dream book get published. But, are you still wondering and can’t get the right way No related posts.
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    Commerce Kitchen

  • An Agile Approach to Learning: Part 1

    Corey Davis
    13 Apr 2015 | 3:45 pm
    My intention here is to develop a description of my perspectives; one based on a marriage of my knowledge and experience in education, the other rooted in my passion for (and ideas on) technology. Over time, I have developed a unique understanding of our current position as a race and culture in America and how it is related to our system of learning. I have designed this through a convergence of experiences and skills, spanning three careers in four fields: engineering, science, teaching, and technology. I have the unlikely benefit of holding four higher education degrees, earned across a…
  • The Joys of Working Parents

    Leslie James
    25 Mar 2015 | 3:14 pm
    After a couple months of maternity leave, I cautiously dipped my toes back into the working world at Commerce Kitchen earlier this month… Who am I kidding?! I let our my war cry and sprinted back to the office as fast as my feet could take me. Even though my daughter had only been waking up once or twice per night, working mostly remotely part time while mommying full time was not something I was going to be able to sustain. Bouncing a screaming four month old while on a hangout to discuss technical specs, or trying to plan out a complex brand strategy at 10pm when I finally had a…
  • 5 Essential Skills Any Web Developer Should Have

    Alex Brinkman
    25 Mar 2015 | 8:43 am
    The full landscape of web development skills can be overwhelming, especially for new web developers.  If we distill all of this knowledge into five essential skills that are needed to be a professional web developer, regardless of your framework and toolset of choice, what would they be? 1. Security Every web developer needs to know about security.  The best place to start is the OWASP top ten, which should be required reading.  Web developers should take time to go through the list.  Learn about each vulnerability and how it can be avoided. Think about any of your own code that might be…
  • Building a Culture of Assistance

    Jen Martinez
    24 Feb 2015 | 4:37 pm
    Business is hard. It’s tough to build, tough to maintain, and tough to grow. And none of us can go it alone. This week, I saw some old friends, caught up with recent acquaintances, and made new connections. While I was spending time with all of these fantastic folks, I realized that I was hearing similar language being used by all of them. When you surround yourself with people from different industries and backgrounds who share similar business ideals, the conversations that take place are like familiar music to your ears. In many ways, the business community that Commerce Kitchen…
  • Employee Handbook Hilarity, and Other Lessons on Culture

    Jen Martinez
    4 Feb 2015 | 3:47 pm
    I recently rewrote the Commerce Kitchen employee handbook. It took a lot of research, many discussions with our company leadership and staff, and nearly a dozen separate writing sessions to finish it. Even after two years of working here, I still have much to learn about our business and people. Just like any organization, Commerce Kitchen has grown and changed since my first day. And just like any healthy long-term relationship, we’ve grown and changed together, all the while having to adjust to how that growth and change has affected us.  I knew writing our handbook would be…
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    Blind Five Year Old

  • Why Growth Hacking Works

    AJ Kohn
    12 Apr 2015 | 12:16 pm
    The reason growth hacking works has nothing to do with growth hacking and everything to do with blowing up organizational silos. What Is Growth Hacking? Marketers love to market. We’re forever repackaging and rebranding, even when it comes to our own profession. Can you blame us really? We’re frequently the last ones to get the credit and the first ones to get the blame and corresponding pink slip. Nevertheless these redefinitions often induce a sigh and eye-roll from yours truly. Do we really have to go through all this again? Perhaps I’m just cranky and getting old. Sean…
  • My Favorite SEO Tool

    AJ Kohn
    24 Mar 2015 | 12:01 pm
    My favorite SEO tool isn’t an SEO tool at all. Don’t get me wrong, I use and like plenty of great SEO tools. But I realized that I was using this one tool all the time. Chrome Developer Tools how I love thee, let me count the ways. Chrome Developer Tools The one tool I use countless times each day is Chrome Developer Tools. You can find this handy tool under the View -> Developer menu in Chrome. Or you can simply right click and select Inspect Element. (I suppose the latter is actually easier.) Here’s what it looks like (on this site) when you open Chrome Developer…
  • Non-Linking URLs Seen As Links

    AJ Kohn
    20 Mar 2015 | 10:01 am
    (This post has been updated so make sure you read all the way to the bottom.) Are non-linking URLs (pasted URLs) seen as links by Google? There’s long been chatter and rumor that they do among various members of the SEO community. I found something the other day that seems to confirm this. Google Webmaster Tools Crawl Errors I keep a close eye on the Crawl Errors report in Google Webmaster Tools with a particular focus on ‘Not found’ errors. I look to see if they’re legitimate and whether they’re linked internally (which is very bad) or externally. The place…
  • Aggregating Intent

    AJ Kohn
    13 Mar 2015 | 11:52 am
    Successful search engine optimization strategies must aggregate intent. This is something I touched on in my What Is SEO post and also demonstrated in my Rich Snippets Algorithm piece. But I want to talk about it in depth because it’s that important. Aggregating Intent Many of Google’s Knowledge Cards aggregate intent. Here’s the Knowledge Card displayed when I search for ‘va de vi’. Google knows that Va de Vi is a restaurant. But they don’t quite know what my intent is behind such a broad query. Before Knowledge Cards Google would rely on providing a…
  • Roundup Posts

    AJ Kohn
    26 Feb 2015 | 12:04 pm
    I’m increasingly conflicted about roundup posts. You know, the kind where 23 experts answer one burning question and their answers are all put together in one long blog post. Instant content! I don’t produce roundup posts, rarely read them and infrequently contribute to them. Roundup Dynamics The dynamics of a roundup post are pretty clear. The person aggregating the answers gets what is essentially free content for their site. Yes, I know you had to email people and potentially format the responses but the level of effort isn’t particularly high. In exchange, the person…
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    SEO Philippines| SEO Hacker Blog

  • How to Determine Which Link Building Strategy Really Works

    Pam Sallegue
    14 Apr 2015 | 12:31 am
    Last week, I was privileged to join our Link Building Team with their monthly meeting – the time when they will lay down all the strategies they’ve done for the past months, the results, and how they can improve them in the months to come. Last week was pretty special though because the team, after many months of sticking with the same strategy is finally going to move out of their comfort zone, and test different strategies. So today, I will reveal three out of five link building strategies our team will be conducting, and how exactly we’re going to do these in the next…
  • Here’s a Quick Way to Identify If You’re Ready for Google’s Mobile Search Update

    Pam Sallegue
    8 Apr 2015 | 3:06 am
    Mobile-geddon. Mobile-pocalypse. However you’d like to call it. Everybody’s talking about Google’s recent announcement on mobile search update that will surely affect search engine rankings of many websites – especially for those who aren’t so prepared. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Note: To know more about this update, you may visit Search Engine Land. This is not just another update. The…
  • 6 Common Yet Neglected SEO Techniques that You Should Start Considering

    Pam Sallegue
    1 Apr 2015 | 12:15 am
    You’ve probably heard the same things over and over – sitemaps, high quality content, title tags and Meta descriptions – and you’re on the prowl for something new. Note: This article is meant for SEO experts and site owners looking to do more with their site SEO strategy. In this post, I’ll discuss some common yet neglected techniques that can be employed to make your SEO even more effective. Of course, don’t expect your rankings to have drastically improved in two days because that’s not how it works. Like every other SEO technique, these tips will help you improve your…
  • How Subdomains and Subfolders Affect SEO

    24 Mar 2015 | 7:06 am
    “Yeah, so which is better, a subdomain or subfolder when it comes to SEO?” This is perhaps one of the frequently asked questions by clients who have an in-house IT team. I don’t blame them. Sometimes even SEO specialists ask me this question when I bump into them. This entry is part of the SEO Hacker School series: Complete On Site Optimization Tutorial I don’t blame them – I’ve had my own questions back then which led me to testing it out where to put my subsite. And you know what the verdict was? Generally speaking, if you want better rankings, go with a…
  • How a Break from Work Helped Us Build an Amazing Team

    Pam Sallegue
    19 Mar 2015 | 7:05 pm
    For many years we’ve been crafting content that will enhance our audience’s knowledge with SEO and all sorts of online marketing.  I must admit that we seldom write about our company – its culture and the people behind it, making others think that all we do is work, work, and work. But like any other company, we take time to relax, to refresh our minds, to bond and strengthen our team’s chemistry. Just last week, I was very privileged to join the rest of the team in our three-day company outing. The preparation wasn’t easy. We had to look for the most convenient…
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    Hallam Internet

  • Creating URLs for SEO, CTR, and Usability

    Jonathan Ellins
    16 Apr 2015 | 1:30 am
    What Is a URL? URLs are the unique addresses of each web page online. You can see the URL for this blog post in the address bar at the top of the page. The HTTP/HTTPS protocol was recently announced as a small ranking factor by Google. Keyword heavy domain names used to be a major ranking factor, but in recent years, this has seemingly become less of an issue in Google’s ranking algorithm. Sub-domains are used to segment websites and are best used for international website structures, or to separate private areas from public areas of a website. URLs can be edited with the use…
  • How to Write Headlines That Attract More Readers to Your Blog

    Elliot Davies
    14 Apr 2015 | 1:30 am
    If you don’t know how to write headlines, you might as well quit blogging. Your business probably needs a blog. According to a report by digital marketing software developers Hubspot, businesses that commit to blogging receive 55% more web traffic and 70% more leads than those that do not. But it’s one thing to have a blog. It’s quite another to ensure that your blog is read. Your blog could be beautifully written, updated every single day, and it could consistently provide the sort of valuable content that transforms visitors into customers. But if nobody is reading your…
  • Google Location History – What Does Google Know About You?

    Susan Hallam
    13 Apr 2015 | 6:25 am
    Google is watching your every move, it is recording where you are, and you may not even know it. I’m writing this post from an airport in Portugal, and my Google Location History shows where I am right now, and everywhere I’ve been for the last 30 days: I can see this data when I’m logged into my Google account.  This information is being gathered by various Google apps whether you are actively using them or not. Google is using data from a number of sources, including GPS and publicly available WiFi connections to track your location, and as a result the data can be…
  • How To Go Viral On YouTube: Notts County Case Study

    Susan Hallam
    9 Apr 2015 | 1:48 am
    Notts County Ladies have gone viral on YouTube.  With more than 5 million YouTube views, Ellen White’s goal against Arsenal has achieved the kind of reach that many content publishers aspire to. But why did this content goal viral when so many other videos don’t? Let’s take a look at how videos go viral on YouTube using BT Sport’s footage of the Notts County Ladies vs Arsenal goal as a case study. Starting with a definition of “viral” 5 million views on YouTube is brilliant, but it isn’t the number of views that defines means “viral.”…
  • How to Block Website Referral Spam

    Tom Whiley
    8 Apr 2015 | 1:30 am
    Website referral spam has been a problem for several years and this form of artificial traffic to websites cannot be considered as real visitors who are genuinely interested in your products and services. Not only does it result in inaccurate reporting of website data, it can also cause overloading of servers. At Hallam Internet we regularly have to inform our clients that their website traffic has not been as high or as valuable as they believe. So if you’ve noticed a spike in referral traffic in your Google Analytics account, you might conclude that more people are finally…
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  • 援交無修正 画像

    14 Apr 2015 | 11:56 am
    男性については、いわゆるえんじょ交際サイトを使っている方のうち、「最大勢力」と思われる中高年の年齢層の使用者ですが、女性会員においても、男性ユーザーほどは大人数ではないのですが、結構多くなりました。 魅力的なえんじょ交際サイトにまつわる情報もないままで、安易にえんじょ交際サイトを利用しようとする未経験者がたくさんいらっしゃいますが、こうしたことはかなり危なっかしいことです。…
  • テレセ 男性 喜ぶ

    13 Apr 2015 | 8:11 am
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    Haden Interactive

  • Blogging for HBA

    Rebecca Haden
    20 Apr 2015 | 7:06 am
    Every website benefits from blogging, but each industry has its own blogging challenges and opportunities. If you’re blogging for the health and beauty industry, you’ll have both. What’s great about health and beauty blogging Beauty and health information is very popular online. Make up advice is now the most popular content on YouTube, and Pinterest is exploding with health and fitness inspiration. What’s more, viewers take action. Google Think’s beauty shopper study found that 41% of beauty video watchers went on to research products, and 38% visited stores…
  • Mobile-Friendly Websites

    Gideon Haden
    17 Apr 2015 | 6:00 am
    It’s incredibly important to have a website that is mobile-friendly. April 21st is the date that Google will start penalizing sites that aren’t mobile. If your site isn’t set up for mobile by Monday, your page rank will suffer significantly in mobile searches. Google isn’t trying to punish people whose websites aren’t mobile-friendly. The update is intended to make it easier for mobile users to find websites that are designed for mobile use. This is a good update. Google has always been focused on maximizing user experience. Updating the mobile search algorithm…
  • Optimizing Page by Page

    Rebecca Haden
    16 Apr 2015 | 10:01 am
    In between major changes at your website, like content refresh or redesign, you can still make incremental improvements by working to improve the performance of individual pages. If you improve one page or post every work day, you’ll have some 250 improved pages each year. It’s worthwhile upkeep. But randomly dipping into your website and optimizing pages you happen to see is not the most effective approach. Take a more strategic approach to optimizing pages from your website, and you’ll see business benefits as well as SEO improvements. First, find the underperforming…
  • Six Social Media Mistakes

    Rebecca Haden
    14 Apr 2015 | 10:26 am
    Rebecca and Rosie joined Andy Schuch of 8th & Walton on 8th & Walton’s Saturday Morning Meeting for Suppliers. 8th & Walton is a training and consulting company for Walmart suppliers, so they asked us about the kinds of social media mistakes a supplier can make. We were able to reflect on our experience with this population and make a list, but Walmart suppliers aren’t the only businesses making errors in social media marketing. This list makes a good check up for any company using social media for marketing, customer service, or brand awareness. We think this…
  • Adding to Your Website

    Rebecca Haden
    13 Apr 2015 | 7:20 am
    When he was about four years old, my youngest son told a group of adults that astronauts had gone to the moon in the old days. It was true, but I remember the looks of consternation at the idea of astronauts being part of the old days. You may feel that way about websites, but it’s still accurate to say that in the old days, it was hard to change websites. When I first started, it could take months to get analytics code installed. Changing a phone number meant sending a request to a webmaster and waiting — again, it could be months. Changing site products or text could rarely be…
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  • Social Media and Visual Marketing – Interview with Peg Fitzpatrick

    Kirsten Tanner
    13 Apr 2015 | 4:22 pm
    Peg Fitzpatrick is a social media strategist and the Director of Digital Marketing for Kreussler Inc. She is a passionate keynote speaker and has presented at BlogHer, Kim Garst’s Social Boom conference and has upcoming presentations at Social Media Examiner’s Social Media Marketing World. She recently co-authored the book, The Art of Social Media with Guy Kawasaki which was featured in our Top 25 Social Media Marketing Books to Read in 2015. Peg was kind enough to chat with me about all things social media and visual marketing.   Interview with Peg Fitzpatrick Q: You’ve stated…
  • Protected: Les 10 plages qu’il faut avoir vu au moins une fois dans sa vie

    Vincent Koc
    1 Apr 2015 | 7:36 pm
    This content is password protected. To view it please enter your password below: Password: The post Protected: Les 10 plages qu’il faut avoir vu au moins une fois dans sa vie appeared first on .
  • The 3 Step Optimizely Hack for Google’s “Mobilepocalypse”

    Cornelius Do
    18 Mar 2015 | 3:23 am
    It’s that time of the year again. Another Google Update and Web Masters and SEOs everywhere are buckling down and biting their nails. But wait there’s more! This is the first time Google has ever set an official release date for an update. You can have a quick read about it on Search Engine Journal. Most people shouldn’t be surprised though, as those with a keen eye would have realised that Google has been pushing mobile for a while – and with good reason. We started noticing a new colourful mobile SERP design and red ‘Slow’ labels of doom in late…
  • We are a Nominee for Telstra Business Awards 2015

    Frederic Chanut
    6 Mar 2015 | 1:11 am
    It’s a big day for In Marketing We Trust! We’ve been ranked alongside some of the best in the business by being nominated for the 2015 Telstra Business Awards. It’s a proud moment for us, and we’d like to thank you all for your continued support. The next round of judging is in May, and we’ll keep you posted on how we go. The post We are a Nominee for Telstra Business Awards 2015 appeared first on .
  • The Art of Social Media – Interview with Guy Kawasaki

    Kirsten Tanner
    16 Feb 2015 | 4:22 pm
    While researching the Top 25 Social Media Books to Read in 2015, I came across Guy Kawasaki and Peg Fitzpatrick’s new book, The Art of Social Media: Power Tips for Power Users and promptly picked up a copy which is sitting beside me now and has already made quite an impact on my own personal social media efforts. After requesting a quote to accompany the post, Guy and I got chatting and he was kind enough to let me interview him on his new book, social media and life in general. I have been a huge fan of Guy’s for quite some time now and before we delve into the interview I’d just like…
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    WebiMax » Blog

  • 3 Things Your Competitors Can Teach You About Digital Marketing

    Darryl Saull
    10 Apr 2015 | 11:55 am
    3 Things Your Competitors Can Teach You About Digital Marketing was originally posted on the WebiMax SEO Blog You know that old saying, keep your friends close and your enemies closer? Well, in the realm of digital marketing, that phrase is one to live by. Almost every single business out there has a competitor who is trying to get a bigger piece of the pie. If it is your goal to stay ahead of the competition, then you have to know which strategies work and which do not in your industry and use that knowledge to employ smarter tactics. So where do you start? You start by researching the…
  • Responsive vs. Adaptive Web Design

    Kenneth Wisnefski
    8 Apr 2015 | 9:57 am
    Responsive vs. Adaptive Web Design was originally posted on the WebiMax SEO Blog Technology is constantly evolving, and so web developers often debate which web design method will better suit the needs of internet users. As more people gravitate towards the latest gadgets like tablets, mobile devices, smart watches and other techy gear that use screens of various sizes, web design has to meet the challenges that those differing screen sizes present. As a site owner, you want your web-site to look good on everything from the smart watch on your wrist to the web-enabled screen on your…
  • Facebook’s New Peer to Peer Payment Feature: The Future of Mobile Money

    Lynn Whitley
    1 Apr 2015 | 2:05 pm
    Facebook’s New Peer to Peer Payment Feature: The Future of Mobile Money was originally posted on the WebiMax SEO Blog Millennials have learned to quickly adapt to the way mobile technology fundamentally changes the way simple tasks are performed; wireless cashless payments serve as a good case and point. Recently Facebook targeted the millennial generation with their own payment feature that works through their Messenger app. The app will allow Facebook friends to transfer money easily between bank accounts. According to Facebook, this service will become available to U.S. users within the…
  • Why Google and Twitter’s Partnership is Good News for All

    Rachael Giza
    26 Mar 2015 | 8:20 am
    Why Google and Twitter’s Partnership is Good News for All was originally posted on the WebiMax SEO Blog Social media’s relationship with search engines is growing stronger. Google and Twitter recently reached an agreement to make tweets, the 140-character posts Twitter users publish to their followers, searchable on Google. According to a report from Bloomberg Business, tweets will be searchable on Google the moment they’re posted. Twitter CEO Dick Costolo states we can expect tweets to show up on Google’s search engine results pages within just a few months. Twitter…
  • The Past, Present, and Future of Linkbuilding

    Lynn Whitley
    23 Mar 2015 | 9:58 am
    The Past, Present, and Future of Linkbuilding was originally posted on the WebiMax SEO Blog Link building is a valuable practice for businesses looking to gain visibility online, yet as Google learns more about its users, its algorithms continue to evolve to make it more and more difficult to build the kinds of links that help grow businesses.   However, the fact that it’s getting harder does not mean that link building is a wasted effort.  Consider the old adage, quality over quantity, as one high quality link can have a much larger impact on your business than many, lesser quality…
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    PanGalatic Digital » Blog


    24 Mar 2015 | 11:09 am
    Pan Galactic is pleased to announce that Rachel Kiser has joined Pan Galactic Digital as Digital Marketing Specialist. Kiser will help analyze clients’ data and identify trends to make appropriate business recommendations. She will also manage content creation initiatives. Previously,… The post PAN GALACTIC DIGITAL ANNOUNCES NEW DIGITAL MARKETING SPECIALIST appeared first on PanGalatic Digital.
  • Next Google Update Targets Mobile

    Rachel Kiser
    17 Mar 2015 | 6:50 am
    Webmasters have been wondering for a few months now if a new Google update targeting mobile friendliness is coming. First, the search engine rolled out a feature that would label mobile-friendly sites as such in the mobile search engine result… The post Next Google Update Targets Mobile appeared first on PanGalatic Digital.
  • Mobile Is Hot But Desktop Still Dominates

    Rachel Kiser
    9 Mar 2015 | 7:00 am
    Just last week, I cautioned a client against throwing every available resource into mobile optimization of their site. Too often in the digital world, and maybe in the world period, a subject gets a lot of buzz, and everyone jumps… The post Mobile Is Hot But Desktop Still Dominates appeared first on PanGalatic Digital.
  • Pan Galactic Digital Announces New Account Director

    Rachel Kiser
    3 Mar 2015 | 7:54 am
    Pan Galactic Digital is excited to announce Lindsay Lockhart Marsden has joined Pan Galactic as Account Director. She brings a wealth of experience to the team, and her impressive background in data driven marketing makes her an ideal fit to… The post Pan Galactic Digital Announces New Account Director appeared first on PanGalatic Digital.
  • Schema Microdata: Stand Out In Search

    Rachel Kiser
    2 Mar 2015 | 7:00 am
    If Anthropologie is known for anything beside its bohemian vibe, it’s its window displays. They are so important to the brand’s integrity, the pretty exhibits are even part of the digital marketing strategy. Blog posts explain the creativity behind each… The post Schema Microdata: Stand Out In Search appeared first on PanGalatic Digital.
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    Path Interactive

  • Digital Week in Review: Instagram Introduces 3 New Features, SnapChat Disables 3rd Party Apps, and How To Not Lose Followers

    Leigh Evenson
    10 Apr 2015 | 8:56 am
    In this week’s Digital Week in Review: Instagram introduces 3 new features, Snapchat disables third party apps, and an infographic on how to not lose followers on social media. Instagram Introduces Three New Features On Wednesday, Instagram made three new additions.. These are the first new features made since December, when Instagram added five new photo filters, slow motion videos, real-time commenting, and the ability to adjust the perspective of photos. The new features rolled out are Color, Fade, and post notifications. “Use the Color tool to tint the highlights or shadows in…
  • Path Interactive Speaking at Trade Brooklyn

    Leigh Evenson
    7 Apr 2015 | 9:34 am
    Ruben Quinones, VP of Client Strategy at  New York search and social agency Path Interactive, will be participating in the Trade Brooklyn B2B Trade Show and Conference on April 15th 2015.  Trade Brooklyn is the largest B2B trade show in Brooklyn. Trade Brooklyn is creating countless opportunities by bringing together premier businesses from Brooklyn, the adjoining boroughs of NYC, and the greater metropolitan area with national corporations, entrepreneurs, non-profits, government agencies, business advocacy groups and the media. Ruben will be given a talk on search marketing in his…
  • Digital Week in Review: Facebook as a New Source for Young Adults, Periscope, and Top Brands of March Madness

    Leigh Evenson
    3 Apr 2015 | 10:43 am
    In this week’s Digital Week in Review: Facebook is popular news source for millenials, new live streaming app called Periscope, and March Madness’ top brands. Facebook is Primary News Source for Young Adults According to data from eMarketer, Facebook is the social platform most used as a news source by millennials. Almost 60 percent of millennials (people born between the early 1980’s and early 2000) log into Facebook at least once a day, over half of that log in several times a day. During their time online many use their feeds as source of news and information. Most…
  • Path Cares Pairs with Brooklyn On Tech for Second Edition of Its Digital Marketing Workshop

    Jarobin Gilbert
    25 Mar 2015 | 12:45 pm
      On Saturday March 28th  2015,  NYC- based Digital Marketing Agency Path Interactive will host the Brooklyn On Tech Scholars for another edition of its Digital Marketing Workshop at its offices in the Flatiron District of New York City.  In this immersion session, Path Interactive employees will guide the Brooklyn On Tech Scholars through basics of graphic design by creating their own logos and, learn how to establish their own webpage built on a WordPress platform.  There will also be a Q&A session to address any ideas the students may have about the tech/marketing industry. As…
  • Digital Week in Review: Brands Most Engaged on Twitter, Facebook Employee Joining White House, and New Apple TV

    Leigh Evenson
    20 Mar 2015 | 1:23 pm
    In this week’s Digital Week in Review: Social Rank lists Twitter’s most engaged brands, Facebook employee hired by the White House, and the new Apple TV will be released in June. Most Engaged Brands on Twitter Social Rank has put together a list of the most engaged brands on Twitter.  Interestingly enough, followers were not that influential on who was considered the most engaged. For example: Facebook has almost 14 million followers but only received engaged from 11% of those followers. The MTV Twitter account has just over 12 million followers but only 26% of their followers…
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    SEOP Blog

  • Important Questions to Ask Before Hiring an SEO Company

    SEOP Blog Team
    20 Apr 2015 | 8:00 am
    Anyone who's finally decided to invest in an SEO campaign and hire a digital marketing company knows that asking the right questions can be difficult, especially if you don't know much about SEO. To help you make an informed decision on finding the right company to work with, consider the following questions.
  • Link Building Tips for Local SEO

    SEOP Blog Team
    13 Apr 2015 | 8:00 am
    Thanks to the growing number of mobile users accessing the Internet with local intent, opportunities abound for businesses aiming to gain a better foothold in more localized markets. To reach local audiences, however, a few things must be accomplished first: The more obvious ones include making localized web pages and getting the business listed in top local directories. A less obvious one is local link building, which, when done properly, can help boost rankings and increase visibility in localized searches.
  • An SEO Dummy’s Guide to Improved Search Rankings

    SEOP Blog Team
    6 Apr 2015 | 8:00 am
    Not everyone completely understands SEO, and that's fine. Many website owners are understandably more interested in performing critical tasks relevant to their business; and while most would want increased site traffic and conversions, the specifics of how to achieve them is often a mystery. For SEO dummies or website owners who are indifferent to the concept, here are easy-to-understand, palatable strategies for improving your search rankings.
  • 301 Redirect Best Practices for SEO

    SEOP Blog Team
    30 Mar 2015 | 8:00 am
    Just like how it is when moving homes, moving your site to a new domain can prove to be quite stressful. And it's not only because of all the preparation needed to make the migration smooth and fast; from an SEO perspective, the move could also mean having to build your rankings from scratch. This is where 301 redirects come in handy. More than a tool for fixing navigation issues and preventing duplicate content, 301 redirects can help you preserve your website's SEO value even as you transfer to a new domain.
  • Ready for Google’s Mobile-Friendliness Update? Some Tips to Prepare

    SEOP Blog Team
    23 Mar 2015 | 8:00 am
    Still haven't started with your mobile SEO? Don't delay. Google has long been telling webmasters to start adapting to the mobile world, but it's only now that a definite deadline exists: By April 21, mobile-friendliness will become a ranking signal.
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    Digital Next

  • 5 questions to ask before starting your first PPC campaign

    Matthew Thompson
    20 Apr 2015 | 4:04 am
    When done well, PPC can be an incredibly effective tool in your online marketing arsenal, allowing you to see positive results almost instantly. However, if you rush into it without a proper plan in place or without any experience, you run the risk of burning through your entire budget very quickly and being left with nothing to show for it. With a skilled, experienced team by your side though, the sky is the limit! If you’re planning on taking your first steps into the world of paid search, here are 5 questions you should be asking before you start your first campaign. 1) What is the goal…
  • Are you ready for the imminent Google mobile update?

    Gary Douglas
    16 Apr 2015 | 8:35 am
    In less than a week, a Google mobile update will be implemented to its search algorithm that will start to favour mobile friendly websites over non mobile friendly websites. Google has broken tradition and given advanced warning that they will be releasing this update. The fact they have done this indicates it could be one of their bigger updates, with some people predicting a bigger upset than Panda and Penguin. However, I’m going to refrain from agreeing or disagreeing until the update has been rolled out completely. As with many of Google’s large updates, it may take several days or…
  • Facebook Advertising – Is It Worth Your Money?

    Adam Ramsden
    8 Apr 2015 | 8:19 am
    Should I Spend with Facebook? A common question that I get asked is: “should I spend my money on Facebook advertising?” – and on almost every occasion my answer is yes. At the very start of our social media journey, we tended to work with start-up businesses and SMEs, as we felt there was a gap in the market, in terms of generating a better ROI on smaller budgets. However, after mass growth, we began to find that large brands were suffering from their use of Facebook Advertising by wasting money on non-targeted ads with no real strategy behind what they were doing. The main reason…
  • Periscope and Layout: Understanding the latest standalone apps from Twitter and Instagram

    Adam Ramsden
    1 Apr 2015 | 6:21 am
    It’s been busy few weeks in the world of social media, with a number of platforms introducing updates and changes, and some new, standalone apps being officially launched. It seems that we’re going to be seeing more and more standalone apps, as social networks decide that they want to expand and separate their offerings, like Facebook did when they removed the Messenger functionality from its main app, and released a separate, dedicated Messenger app instead. Two of the biggest recent releases have come from Twitter and Instagram, who released Periscope and Layout. But what exactly are…
  • What can you learn from the most popular brands on the internet?

    Matthew Thompson
    10 Mar 2015 | 6:46 am
    For the second year in a row, Google was crowned the most popular brand on the internet, according to an annual report by social analytics company Infegy. The report analysed over 800 brands, using data taken from billions of online conversations from social networks like Facebook and Twitter, as well as news sites, review sites, blogs, forums and more. The brand rankings are based on five different areas: – The brands people talk about most – Overall positivity and negativity surrounding each brand – Levels of positive purchase intent (eg: I want to buy this) – The…
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    Digital Marketing Blog

  • A Modern Marketer’s Modus For Mobile SEO [Infographic]

    Anne Brady
    20 Apr 2015 | 1:24 pm
    Tomorrow’s the big day! Is your site mobile-friendly? Wpromote has created a step by step instructional infographic that can help you determine if your mobile site is going to survive Google’s new mobile algorithm, as well as providing key takeaways,  recommendations, and more!   Make sure to check out the entire infographic and get your site as mobile-friendly as possible!  
  • Bob Schwartz, Ex-President Of Magento, Named Vice Chairman Of Wpromote

    Jamie Lane
    16 Apr 2015 | 5:32 pm
    Wcommerce Advisory Division is Formed to Focus on Commerce Growth for Brands and Merchants, Further Defining Wpromote as “The Commerce Agency”   Wpromote, the nation’s leading digital marketing agency, today announced the appointment of serial commerce company builder Bob Schwartz as Vice Chairman of the company as well as the joint formation of Wcommerce, a new division of Wpromote. Bringing in Schwartz, a commerce industry heavyweight, as Vice Chairman is seen as a strategic move made in response to massive global growth in “technology-enabled retail.” This growth…
  • A Smattering of SEO News – Contradictory Information, European Commissions, and More

    Brian Rubin
    16 Apr 2015 | 3:41 pm
    Hey folks, welcome to another Smattering of the SEO news that matters the most! This week, the European Union once again sets its sights on Google, and we get some more fun info about Panda and Penguin while also finding out what the mobile-friendly algorithm will and won’t target. Check it out!   Google News: European Union Opens Antitrust Investigation Targeting Android – In the latest of what seems to be a long line of antitrust actions against the search engine giant, the European Commission – the executive legislative body of the European Union – has opened an…
  • A Plethora of PPC News – Mobile, Mobile, Mobile

    Lena Northridge
    15 Apr 2015 | 11:15 am
    AdWords Announcement For May 5th 91% of smartphone users now turn to their phones for ideas while right in the middle of a task. Google’s new product announcements will be aimed at creating a better mobile experience because of its increasingly prominent role in the customer journey. The livestream event will be May 5th at 9:30am PT / 12:30pm ET, on their Inside AdWords blog. You can register in the link above and follow it at +GoogleAds page for sneak previews.   Google’s Mobile Search Interface In other Google mobile news, Google has streamlined search results to load faster and…
  • Zenni Optical – The Lifetime Cost of Wearing Glasses [Infographic]

    Anne Brady
    10 Apr 2015 | 10:05 am
    Zenni Optical has a fun new infographic that takes a close look at the price point breakdown of what it means to shop Zenni versus designer glasses for the entire family. Maybe you think it’s not a big deal to go through a pair of glasses a year, but when you realize the savings? Well, that might be another story… Be sure to check out the entire infographic, and get on your way to saving the big bucks!
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    SEO Maverick

  • 23 Reasons Your Local Business Should Switch To WordPress

    Andrew Webber
    6 Apr 2015 | 11:24 pm
    Every local business should have a website. If you don’t have one, then you’re losing out on customers – big time. One of the biggest challenges for many small businesses is keeping their website up to date, without having to pay a web designer hundreds or thousands of dollars for every minor change required. This is why WordPress is awesome. It gives you more control over your own website and the content you publish. Buy Why WordPress? WordPress has fast become the defacto standard content management system for websites on the internet. It was originally designed as a…
  • 17 Insanely Actionable Strategies to Improve Your Local Website Rankings

    Andrew Webber
    28 Jan 2015 | 7:30 pm
    Imagine if you could see an immediate boost in your local website rankings, from just one minor change made to your site? There’s a ridiculously simple way to increase your website’s local rankings and website traffic, instantly. …whether you run a small flower shop, or plumbing business, or a multi-office real estate company, you’ll love this guide. We’re going to share with you 17 practical strategies for improving your local SEO website rankings TODAY. …whilst generating you more prospects and customers to your business. Exclusive Blog Post…
  • How To Write an SEO Friendly Blog Post

    Andrew Webber
    12 Jan 2015 | 3:22 am
    What’s the point of writing a blog post, if no one ever reads it? If you want your blog posts to actually be found in Google and read by potential customers, then it has to be easy for both humans AND search engines (like Google) to read and interpret the information. But how can you make your blog posts SEO friendly? This simple checklist will help your site to bring in more readers and search engine traffic from every single blog post or article you publish on your site! Exclusive Blog Post Bonus: Click Here to Get Access to a free bonus checklist that will show you how to write…
  • How To Get Links and Social Shares for Your Blog Post

    Andrew Webber
    9 Jan 2015 | 6:40 pm
    FINALLY! You’ve finished that blog post you’ve been working on for the past three weeks! But what do you do now? Do you hit ‘publish’ and then wait for a landslide of readers, likes and links to happen? Unfortunately, this probably isn’t going to happen if you’re a local business and don’t have a strong national brand! So what should you actually do to get more links, likes and social shares on the blog post? Luckily, we’ve put together a video which outlines exactly what you need to do make the most of your blog post or content. Check it out:…
  • The Ultimate Local SEO Guide

    Andrew Webber
    8 Jul 2014 | 5:58 pm
    Who wants to know exactly how to rank any local business website, in any area, for any product or service? More like who doesn’t! That is why we made this resource for all the small business owners out there: The Ultimate Guide to Local SEO This guide brings together the best local search marketing resources on the entire internet…in one place! Each chapter is full of useful AND actionable information, tactics and tools that will get your local business to the TOP of your local search results. Here’s what you will learn in each chapter: Chapter 1 – The Foundation of…
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    Tone Agency

  • 12 Tips that Could Save your Startup Website Launch from Embarrassment or Disaster

    Anthony Mcloughlin
    27 Mar 2015 | 4:15 am
    Most days browsing the web I come across new startups. From the brand new to the nearly IPO level beasts, they often do a great job of enticing me. Sleek and bleeding-edge website designs, oddball names and promises of greatness are often the catalysts for making me take notice. But being of the SEO persuasion I can’t help myself from digging deeper into their websites, in the hope I’ll find an error – however small. I don’t do this out of spite, to be nosey or any other sinister reason for that matter, it’s just that a large portion of the clients I work with are often…
  • 3 Pearls of Wisdom From Blogging ‘Experts’ That You Should Ignore

    1 Feb 2015 | 6:23 am
    The vast majority of bloggers (both corporate and hobbyist) have been misled about what it takes to succeed in the blogosphere. When I talk about ‘success’, I am talking about making a positive return on your investment, not becoming the next big ‘internet famous’ blogger or corporate ‘content marketing success story’. The reality is this: if you’re willing to put aside dreams of a blog that generates tens of thousands in revenue every month, you can instead focus on a practical approach to blogging that will provide a positive return. In this post I…
  • 10 Cool Examples of CSS3 Transition & Transform Hover Effects

    Michael Almond
    16 Jan 2015 | 7:44 am
    ‘CSS3 transition’ can be roughly translated into non-technical speak as ‘Ah, doesn’t that move in a pretty way’. With the advent of new technologies such as CSS3 (which superseded CSS2), designers and developers are able to bring web pages and applications to life in a way formerly reserved for ‘Flash’ technology. I wanted to gather together some of the prettiest of those ‘pretty movements’ in the hope that you’ll get inspiration either as a designer looking to implement them or a business looking to hire a designer or agency to…
  • 10 Unmissable Posts from 2014 to Kickstart your Business into 2015

    Anthony Mcloughlin
    16 Dec 2014 | 3:22 am
    Here at Tone, we read and bookmark more quality content than we have hot dinners (not literally, obviously). We do however go through so many that we could have listed over 100 from 2014 alone in this post. But, instead of over facing you with 100, we’ve single-handedly cherry-picked the most in-depth, insightful and actionable posts from 2014 for you to take in over the holiday period. The posts we include in this 2014 round-up are authored by some of the most influential people in the digital marketing landscape, and published on some of the most popular blogs on the internet.
  • The 6 Most Common Negative Keyword Mistakes in AdWords (and How to Fix Them)

    Anthony Mcloughlin
    14 Nov 2014 | 6:03 am
    Earlier this year Econsultancy reported that 58% of companies were expecting to increase their PPC budgets, 34% were going to keep the same budget and only 9% expecting to decrease their budget. This shift in budget means an increase in PPC competition, and of course more money for Google! However, this doesn’t necessarily mean that you have to increase your bids and PPC budget, it just means that you have to be pro-active with your AdWords optimisation. One way to do this effectively is to utilise negative keywords. No matter how big or small your AdWords account is, negative…
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    WebpageFX Blog

  • How to Advertise on LinkedIn

    Rebecca Stickler
    20 Apr 2015 | 6:00 am
    As more social networks roll out advertising features for businesses, you may find it too overwhelming to explore the options each one offers. If you’re like many advertisers, that could be reason enough to stick with the larger networks and ignore the rest. With 259 million members worldwide, LinkedIn doesn’t have quite as large of an audience as Facebook (1.4 billion) or Twitter (883 million), but that doesn’t mean it isn’t a valuable marketing tool. It can be just as effective as its larger counterparts – and even more so if you are a B2B company. LinkedIn caters to businesses…
  • What Are Data Brokers – And What Is Your Data Worth? [Infographic]

    WebpageFX Team
    16 Apr 2015 | 6:00 am
    Have you ever received an advertisement in the mail and been impressed by eerily relevant it was to your exact interests or situations? You may have chalked it up to coincidence, but that kind of accuracy probably didn’t happen by chance. What’s more likely is that the business purchased your information from a data broker. If you’re familiar with data brokers, this won’t come as a shock. But if you’re not already aware, data brokering is a multi-billion dollar industry made up of companies who collect consumer data and sell it to other companies, usually for marketing purposes. So…
  • 5 Best Practices for Breadcrumb Navigation 

    Jesse Eisenstein
    15 Apr 2015 | 6:00 am
    Breadcrumbs are a subtle element of a website that help improve usability and navigation. They’re a utility that often receive little acknowledgment; however, breadcrumbs can have a large impact and provide a plethora of benefits, such as lowering bounce rate, increasing conversions, and improving user satisfaction. Imagine you’re in a regular grocery store, except  something is missing. All of the aisle signs are gone! The only way to find bananas or bread is to go through every aisle. There’s no direct path. Pathing is what breadcrumbs are all about. They are usually found below the…
  • How to Promote Your Pins

    Rebecca Stickler
    13 Apr 2015 | 6:00 am
    Is Pinterest a part of your marketing strategy? Although the platform is still relatively new territory for marketers, it could be worth looking into, considering that 69% of Pinterest users say that they’ve found an item they’ve purchased or wanted to purchase on it. As of 2015, 42% of online adult women use Pinterest, as well as 13% of online men. These numbers may not seem impressive compared to those of Facebook or Twitter, but in a survey of Pinterest users, 70% said they use it to “get inspiration on what to buy,” while only 17% of that same group said the same about Facebook.
  • How to Generate Effective Ebook and Whitepaper Ideas

    Nicole Kohler
    9 Apr 2015 | 6:00 am
    Downloadable ebooks, whitepapers, and guides are extremely powerful pieces of content. You’ve seen how well these items work from a lead generation standpoint, and now it’s your turn to get a piece of the pie. Problem is, you have no idea what to write an ebook about. Or if anyone would find your industry whitepapers worth reading, much less clicking a pop-up or opting into an email list for. And no matter what you do, you can’t seem to brainstorm an idea for a piece of content that hasn’t already been addressed by twenty different websites. Business owners struggle…
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    Ethical SEO Consulting

  • The Problem with Call Tracking and a Solution

    John Van Bockern
    26 Mar 2015 | 9:47 pm
    Call Tracking Can be a Major Issue for Local SEO if Used Improperly. Here’s Why: Call tracking systems use javascript to display numbers dynamically depending on where the visitor came. […] The post The Problem with Call Tracking and a Solution appeared first on Ethical SEO Consulting.
  • Google My Business Update: Enhanced Photos

    Casey Meraz
    24 Feb 2015 | 11:29 am
    One thing that is certain in local search is change. Today I noticed on the Local Search Forum that Google Upgraded their My Business page in the photos department. From […] The post Google My Business Update: Enhanced Photos appeared first on Ethical SEO Consulting.
  • SEO For Realtors in 2015: Where You Should Be Focusing

    Casey Meraz
    9 Feb 2015 | 11:22 pm
    Recently I have been traveling quite a bit speaking at different events across the country to present a variety of marketing topics. One of the more recent events took place […] The post SEO For Realtors in 2015: Where You Should Be Focusing appeared first on Ethical SEO Consulting.
  • Spammers Keep Spamming Local Listings

    Casey Meraz
    11 Dec 2014 | 7:13 pm
    Warning: This is mostly just a rant If there is one thing I’ve learned over and over again in SEO it’s that spammers will keep on spamming. Back in July […] The post Spammers Keep Spamming Local Listings appeared first on Ethical SEO Consulting.
  • Easily Create a Google Webmaster Tools Disavow File

    26 Nov 2014 | 1:56 pm
    It has come to my attention recently that some business owners and webmasters have a hard time creating and properly formatting a disavow file for Google. To help I wanted […] The post Easily Create a Google Webmaster Tools Disavow File appeared first on Ethical SEO Consulting.
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    Seo Traffic Search

  • SEO myths that Indian website Optimizers should leave behind

    24 Mar 2015 | 3:01 pm
    SEO or Search Engine Optimization is a process that is applied to make websites visible in Search Engines through organic search results as well as helps in ranking of websites in search engines. It is an ever evolving process, which has changed quite a lot in fast few years. With every new update of Google’s … Continue reading SEO myths that Indian website Optimizers should leave behind
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    Boomtown Internet Group

  • How to Make Google Remarketing Scripts Mobile friendly – Before April 21!

    Sue McCrossin
    20 Apr 2015 | 9:18 am
    If you have been working frantically to get all your client’s web pages mobile friendly according to Google’s mobile testing tool in Webmaster Tools before April 21, 2015, and you’ve noticed that some pages don’t check out, see if the client is running Remarketing ads.  If they are, chances are the script is creating a 300px by 13px iFrame on the page that breaks the mobile layout – depending on where you you put it in a div layer in your CSS.   There is a good discussion about this subject in the Google Webmaster Forum and a possible easy fix here.
  • Will Google’s Digital Crush ALL Other Marketing Medium?

    Sue McCrossin
    7 Apr 2015 | 10:47 am
    Will Google’s Amazing Search Results Dominate Marketing? Every year the founders of Google present a letter to their shareholders describing the goals they have for the company.  You can read them here. The letter usually comes out in May, and I anticipate this year’s letter will be as full of information as the previous letters.  The letter usually recaps the main areas of change at the company.  Last year’s letter mentioned its focus on health by acquiring Calico (focused on health, wellbeing and longevity) and Iris (smart contact lens for diabetics), and initiated a focus on…
  • Google’s New Pelican Update Will Leave Webmasters in a Lurch

    Megan Kelly
    1 Apr 2015 | 6:58 am
    Google announced this morning that it is in the process of rolling out an entirely new update to the algorithm, this one called “Pelican.” The update will target mainly sites that have had a monopoly on the top search results for a long time. “The idea is to create disparity,” said a representative from Google earlier. “Preventing one site from having a monopoly creates a fresh experience for users and stops web developers from being too complacent.” Pelican is currently rolling out in Australia and Asia, according to Google. It is expected to hit the United States within the next…
  • An SEO’s Guide to URL and Page Structure

    Megan Kelly
    17 Mar 2015 | 7:52 am
    If you want Google to like your site, you need to appease Panda and Penguin. Panda is for content, and Penguin is for links. These statements are to SEOs as “plants need water and sunshine” are to botanists. Both of these examples are, of course, overly simplified explanations for complicated phenomena, and there are multiple outliers and variables to each. But as a general practice, SEO is at least partially about appeasing Google, and appeasing Google is at least partially about satisfying Panda and Penguin. These rules are straightforward enough, but it’s when you dig into the gray…
  • An Advantage of Being a Google Partner

    Sue McCrossin
    30 Jan 2015 | 2:18 pm
    I just wanted to thank our Google Team once again for allowing us to bring our clients to the Google Office in New York.  It’s very impressive to have the influence of the Google marketers behind us while we give our presentation to the prospective client.  As a Google partner we have the opportunity to take potential clients to Google NYC for in depth meetings to discuss digital marketing with the experts from Google who will tailor the conversation and provide industry marketing statistics.  We also enjoyed lunch in the awesome cafeteria and held our meeting in an appropriately…
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    Creative Search Strategy

  • Study: How Important are Yelp Reviews Really?

    Steve Wiideman
    31 Mar 2015 | 10:04 am
    Businesses around the world are paying more and more attention to Yelp, arguably the Internet’s largest social-local platform, and with good reason. Touting it’s average 135 million monthly users, dominance in local search engine results, and ability to shut down businesses over night, Yelp is force to be reckoned with. While I have more than enough evidence of the positive effect of Yelp on foot traffic and sales for the accounts I’ve managed over the years, there’s a dark side to Yelp we struggle with requiring hundreds of thousands of dollars toward online…
  • Interview with Former Google Webspam Employee

    Steve Wiideman
    17 Mar 2015 | 10:15 pm
    The chance of a lifetime for an SEO practitioner to speak with a former Google Webspam employee happened this morning (March 17, 2015) resulting in pages of notes and insights. While we can’t divulge the names of our contact, we will say they played a major role in the foundation of filters and rules still in place today. Hang on to your seats folks, a decent percentage of our notes from the interview are in this post. Technical SEO Best Practices We’ve been hard at work putting together a comprehensive SEO Roadmap strategy for small and mid-sized businesses, and wanted to know if…
  • How Google’s Proposed New Changes Could Transform The Future of SEO Forever

    Max Wegner
    13 Mar 2015 | 3:13 am
    Don’t believe everything you read on the internet. Despite the web being a powerful communication tool and research platform, there’s also a lot of internet junk floating around. Remember those internet memes about toilets flushing clockwise in Australia? Or how the Mayan calendar could predict the end of the world? Yep, it turns out these were just lies that appeared online (though ones that quickly spread like wildfire). Google to the rescue! Google could be soon introducing a new model that measures the ‘trustworthiness’ of a page – instead of its reputation…
  • 7 Algorithm Tracking Tools That Help Keeping Up With Google Changes

    Max Wegner
    9 Mar 2015 | 3:12 am
    You’ve heard of Panda, Penguin, and Hummingbird. But did you know that Google actually changes it search algorithms up to 600 times every year? Whilst most of these changes are only minor, keeping up to date with the latest updates from the Big G can significantly improve your search rankings. You’ll be able to pay closer attention to the amount of organic traffic that your website generates, and use all of this data to improve conversions and boost revenue. Luckily, you don’t need to be glued to the SERP and manually spot these changes yourself. Instead, there are a number…
  • New Creative Search Podcast

    Steve Wiideman
    25 Feb 2015 | 12:45 am
    With the help of our friends at Blubrry, we’re going to attempt to start a new Creative Search Strategy Podcast along with a Google+ Hangout chatting about anything and everything search optimization and marketing related. We’ll also be discussing social media, email marketing, affiliate marketing and other topics for those of you facing SEO burnout. Stay tuned! The post New Creative Search Podcast appeared first on Creative Search Strategy.
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    Pole Position Marketing's E-Marketing Performance Blog

  • Google Mobile Friendly Update – What to Do Now?

    Shane Barker
    19 Apr 2015 | 10:03 pm
    Google recently announced that mobile friendliness will be included within SEO rankings starting April 21. This news comes after a study reported that 2015 mobile searches will surpass traditional desktop searches. Although ad spending on desktop has dropped, mobile SEO spending has skyrocketed by 83%. With a growing number of users surfing the Internet from their mobile devices, Google has […]
  • 3 Components of Your Web Presence That Demand Your Attention

    Stoney G deGeyter
    17 Apr 2015 | 5:35 am
    Let’s face it, web marketing can be overwhelming, to say the least. There are 200+ ranking signals, and I personally have identified and promoted 600+ web marketing actions that make for an effective web presence. Rather than focusing on those details, I help you take a look at the bigger picture in my latest article […]
  • Is Bad Website Navigation Costing You Customers?

    Mike Fleming
    16 Apr 2015 | 9:19 am
    Tons of time and attention are given to website content, optimization and a number of other web marketing aspects. What often gets ignored is website navigation, which is shame because it is actually one of the most important parts of your web presence. Get it right, and your navigation will guide visitors easily through your […]
  • Are You Chasing Algorithms or are They Chasing You?

    Stoney G deGeyter
    15 Apr 2015 | 10:53 am
    I’m not much of an algorithm chaser, but I fully understand the need to stay abreast of the algorithm changes and updates. In fact, the best SEOs are those that refuse to chase the algorithms but rather understand what it is the algorithms are looking for with today’s changing technologies. For the most part, algorithm […]
  • URL Readability Still Matters

    Stoney G deGeyter
    14 Apr 2015 | 10:36 am
    Over the years, many things that were important for optimization have become less so. But even as the search engines add, remove or tweak the factors in their algorithms, even things that become less important overall are still important. Quick example: If today the search engines looked at 10 factors for rankings and tomorrow they […]
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  • April Fools: Google’s Matt Cutts Starts New SEO Spam Tool AutoSEO

    Mithu Sarkar
    1 Apr 2015 | 9:23 am
    Matt Cutts, Google’s head of spam, has revealed his April Fools prank for 2015, it is named AutoSEO hosted at AutoSEO is a free open source tool that helps webmasters handle the task of SEO automatically. What does it do? Well, nothing, since it is a joke, but Matt Cutts explains: “One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your text and decouple it from the problem of how the text looked. AutoSEO takes that to the next stage with search engines, so you don’t have to think about things like…
  • Introduction to StudioPress Genesis Design Framework for WordPress

    Mithu Sarkar
    9 Feb 2015 | 11:38 pm
    If you’re building a website these days, you’re in luck! WordPress has revolutionized the ease and power of what a website (or blog) can do and be. Now, with the emergence of theme frameworks, you can take WordPress even further. As you’ll see throughout this free guide, the Genesis Framework for WordPress is much more than a mere WordPress theme. It’s an underlying framework of immaculate code that’s been built to achieve three important objectives. Before we get started, let’s take a quick look at each of these objectives 1. Easily spoon-feed Google your content 2. Erase…
  • 8 Prime Rules for Running a Successful Online Business!

    Mithu Sarkar
    15 Sep 2014 | 1:44 am
    Every online business owner wants to establish the business and boost its sales and ROI – be it a large scale or a small-scale business. People look for deploying different strategies that take their online business to new heights of success. Here are the 8 simple business tips that can help you get started. Search Engine Optimization (SEO) SEO plays a key role to drive traffic to your website if your website is properly optimized. SEO improves the ranking of the website in search engine result pages thereby driving more potential traffic to your website increasing the ROI Social Media…
  • Search Engine Optimization and Metadata

    Mithu Sarkar
    2 Sep 2014 | 4:35 am
    As per Wikipedia… Metadata is “data about data”. Metadata about webpages are called Meta tags. Technically Meta tags have two components; Meta description and Meta keywords but logically Title is also part of Meta tags or Metadata for webpages. Together they are called Title and Meta tags of a webpage. There are two other components of Meta tags, which are ALT and TITLE attributes of images and TITLE attribute of a hyperlink. Summing up the above, webpage Metadata consists of: –       Title –       Meta description…
  • Digital marketing for beginners

    Mithu Sarkar
    11 Aug 2014 | 11:20 pm
    Introduction to the concept of Digital Marketing “Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user  via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use…
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    Wikimotive Blog

  • What Happened to ‘People Talking About This’ on Facebook?

    Erin Ryan
    16 Apr 2015 | 1:56 pm
    Page administrators and automotive social media managers may be startled when they look for Facebook’s PTAT (People Talking About This) metric, as it is no longer located under “Page Likes” on individual Facebook pages. ‘ Is Facebook’s PTAT gone for good? No. Before we dig deeper, let’s discuss what “People Talking About This” truly means for Facebook Pages. What is PTAT (People Talking About This)?   “People Talking About This” is a metric known to those who manage Facebook pages as an indicator on how well a Facebook Page…
  • Businesses: Do NOT Follow Mashable’s Advice on Posting to Facebook

    Erin Ryan
    23 Mar 2015 | 8:48 am
    Dearest Mashable Reader, Recently, you read a Mashable article titled “8 Ways to Beat Facebook’s Algorithm and Keep Your Consumers Engaged” that has caused me to reevaluate their article intentions and quality… and you should too. As a trusted social media news source, I cannot help but wonder what they were thinking posting an article that includes tips that will be detrimental to businesses that use Facebook as a marketing platform. First off, there is no “true” way to “beat the Facebook algorithm”. The Facebook algorithm is intended to provide news feeds with…
  • 4 Simple Ways to Future-Proof Your SEO

    Mark Frost
    9 Mar 2015 | 5:00 am
    SEO as a service is built on the foundation that the effort put in now can still have an effect years down the road. So by default, the goal of SEO should be to grow for the long haul. Unlike online advertising, in which traffic stops as soon as you stop a campaign, SEO is capable of producing ROI unlike any other form of marketing. Unfortunately, many automotive SEO companies don’t prescribe to that mindset. Instead, they look to find ways to cut corners and take the easy way out. If you want to future proof your business’s SEO, and avoid short-term solutions, here’s how…
  • How to Boost Twitter Engagement and Build a Real Audience

    Mark Frost
    2 Mar 2015 | 6:10 am
    While Twitter never grew to truly rival Facebook, it has affected our communication and our culture in the same way. People use Twitter for marketing, to connect with like-minded individuals, network professionally, broadcast news, and discuss anything and everything going on in the world. The most powerful part of this is that everything is public. Meaning anyone has the potential to reach millions of people and grow an audience, if their content is worthy. In this post, I’ll give you the starter guide you need to use Twitter as a platform to grow in your industry through simply…
  • 5 Simple Link Building Strategies for Small Businesses

    Mark Frost
    16 Feb 2015 | 5:58 am
    When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods. Now, most businesses should consider SEO or link building services if they want to get results, but the cost is something many small businesses simply can’t afford. But instead of just forgoing link building altogether, you need solutions that fit your business, right? That’s why I’ve put together a…
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    Seo Sandwitch Blog

  • Google to Display Real World Names of Site Instead of Domain Name in Mobile Search Results

    Joydeep Bhattacharya
    19 Apr 2015 | 9:10 am
    Mobile is ringing... Google is making most of the changes that are catered towards the mobile audience. From April 16th, 2015 Google has started to roll out a new update to the presentation of mobile search results. The new algorithms will display the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.Domain Name Displayed Before the Algo UpdateSite Name & Breadcrumbs Displayed After the Algo UpdateHow to Display Your Site Name in the Search Results ?You will have to use structured data markup on your site to…
  • Customer Retention Rate Optimization (CRRO) - The Next Big Challenge For Digital Marketers

    Joydeep Bhattacharya
    14 Apr 2015 | 9:25 am
    The mushroom growth of e-commerce websites and the emergence of niche sites for almost every vertical have made the online marketers think about the next biggest challenge in the world of digital marketing and that is customer retention rate optimization. I prefer to call this CRRO in short. CRRO consists of strategies which helps any company to retain it's customers and increase the repeat flow of orders. Due to strong competition and wide variety of options, customers tend to change their mood often. CRRO helps to analyze the behavior of customers and helps them to segment and…
  • Shutting Down It's Website and Focusing on Just App To Increase Sales!

    Joydeep Bhattacharya
    8 Apr 2015 | 9:32 am
    This might sound weird! One of the largest E-commerce companies in India, is planning to shut down it's website and moving ahead with their promotion with just it's shopping app. This means, no website for desktop users, no special site for mobile audience, only an app to serve the customers. This might sound scary for the investors but which acquired recently isn't scared of losing revenue with it's bold move because in the long run, it might prove an excellent sales generator. Myntra is set to close on May 1. How profitable is it…
  • Strategy to Increase Your Brand's Social Value Using Influencer Marketing

    Joydeep Bhattacharya
    2 Apr 2015 | 10:05 am
    So you are ready to give your brand a social boost? Awesome, influencer marketing is a great way to do that. Here is my strategy to increase social shares and importance of any brand. Head over to Buzzsumo and find out the top influencers of your industry. Study what type of tweets do they send or more importantly, what type of tweets do they retweet. Start Following Your Influencers and Make Them Follow Your Brand Once you have the idea, follow the influencer and start tweeting things they like the most. Now, mention your influencer in your tweets and sooner or…
  • How to Set Up Site Search and Configure Reports in Google Analytics

    Joydeep Bhattacharya
    29 Mar 2015 | 2:32 am
    If you have a search button on your site, you probably want to know what people are searching for when they come to your site. This data is incredibly useful for e-commerce websites. This tutorial will help you to know how to set up site search, identify search query parameters and see site search data in Google Analytics.How to Set Up Site Search?Sign in to your Google Analytics account, click on Admin - >View Settings.Under Site Search Settings, set Site Search Tracking to ON.In the Query Parameter field, enter the word "s" or "q".Click Save Changes.Where to See Site Search Query Data in…
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    Above the Fold & Socially Acceptable

  • [Podcast] Does Your Content Support or Hinder Your Brand? An Interview with Jackie Bebenroth

    Angela Moore
    3 Apr 2015 | 3:00 am
    On this week’s episode of The Sync Podcast, we’re speaking with Jackie Bebenroth, the owner of Muse Content Group. Jackie is a former copywriter and creative director that got inspired by what she saw happening in the content world and now leads her agency on content crusades that help brands define or refine their positioning through content and then amplify […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela…
  • [Podcast] Breaking Through the Link Building Noise – An Interview with Julie Joyce, Part Two

    Angela Moore
    13 Mar 2015 | 12:54 pm
    Welcome back friends and happy Friday! In today’s episode we are continuing our discussion with Julie Joyce. This week we’re getting into the best ways to leverage resources for link building, reporting and several other great nuggets of wisdom that Julie shares with us. If you haven’t had a chance to listen to part one of our discussion, go do […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in…
  • Conducting a Link Audit: Part 5 – Competitor Research

    Bobby Pham
    10 Mar 2015 | 3:00 am
    In the final segment of our multi-part series on conducting a link audit, we will discuss the task of competitor research.  Competitor research is important because it provides a baseline for measuring your link audit.  If your competitors are outranking you for your target keywords, then it’s a good idea to evaluate their link profile.  In essence, you’re going to be conducting […]Author informationBobby PhamSpecialist, Organic Search at IntrapromoteBobby came to Intrapromote in 2008 and is one of our amazing Search Team members. With a diversified background in online…
  • [Podcast] Breaking Through the Link Building Noise – An Interview with Julie Joyce, Part One

    Angela Moore
    6 Mar 2015 | 10:45 am
    If you liked parts 1 and 2 of our recent conversation with Debra Mastaler, then you’re in for a treat because this week we are chatting with Julie Joyce. Julie is another female link builder who, as you will find out by listening, is pretty darn good at building links. In today’s episode we ask Julie about her current link […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the online marketing world…
  • [Podcast] The Freaks Shall Inherit the Earth – An Interview with Chris Brogan

    Angela Moore
    27 Feb 2015 | 8:06 am
    Do you feel compelled and passionate to do work your own way? That “business as usual” just isn’t good enough anymore? Do you feel like a puzzle piece that is cut the wrong shape for the current work that you’re doing? Good news… you just might be a freak. And we mean that as a good thing. Dylan, Erik and […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the online marketing world…
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    Eyeflow Internet Marketing

  • Gearing Up for Google’s ‘Mobilegeddon’

    Cory Bosket
    8 Apr 2015 | 6:47 am
    Rebranding Your Brand’s Image with Mobile Friendly Website Redesign Tuesday, April 21, 2015. If this date isn’t already circled in red sharpie on your calendar, then it should be. In late February, Google made an announcement that many search engine marketers predicted would come as we entered the new year. According to an announcement on the Webmaster Central Blog, “Starting April 21, we (Google) will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search…
  • Search Queries and Your SEO Strategy

    Cory Bosket
    19 Mar 2015 | 11:08 am
    Each and every day, over 3 billion searches are entered into Google search engine bars from all across the world. For the most part, believe it or not, each one of these billions of search queries can be separated into three categories of searches – navigational, informational and transactional. If you’re like most business owners or organization leaders, odds are that you have given very little thought to these search queries. With much of the search engine marketing world focused on keywords and topics, very little attention is paid to search queries and how they affect your website’s…
  • 5 Proven Ways to Revamp Your Content Marketing Strategy

    Cory Bosket
    17 Feb 2015 | 12:39 pm
    In 2015, content will continue to spread its dominance over the world of SEO and internet marketing as a whole. We’re seeing more and more brands make the push for becoming more than just a website, but establish a knowledge base around their brand to extend their authority across the web. Big brands are not alone in their push for more creative content. In fact, small businesses, local shops and more stand to make the biggest splash in the SEO industry if they can continue to create useful, quality content on their website. Shifting from Big Data Analysis to Even Bigger Content Creation…
  • Optimizing for the Mobile Web

    Cory Bosket
    2 Feb 2015 | 5:30 am
    Across the web, marketers and SEOs are abuzz with news that 2015 will be the year that the mobile web overtakes its desktop counterpart. For years, the marketing world has known that the mobile web would one day surpass desktop Internet usage, but most failed to realize just how large the mobile revolution would be. However, all that has changed, as even Google has now taken notice by launching their Mobile-Friendly Test tool and labeling sites as mobile friendly on mobile SERPs. Over the course of 2015 smartphone and tablet usage across the globe is expected to exceed 2 billion, is your site…
  • 6 Steps to Writing Quality Content for SEO

    Cory Bosket
    20 Jan 2015 | 6:38 am
    While Google frowns upon those who write content for search engines only, it doesn’t mean that you can’t craft great content that is written both for users and Google. In 2015 and beyond, it’s important that you’re putting users and quality first if you hope to create good quality content on your site. If your content becomes good enough, you will quickly find out that you won’t even need to focus on SEO efforts. As Google’s algorithm becomes more complex, it’s going to do a better job of picking out content that is unique, compelling and interesting.  If you want to…
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    Vizion Interactive

  • If Search Engines Had Tinder

    Joshua Titsworth
    20 Apr 2015 | 2:05 am
    If you read the most recent desktop search share report you’d know that Bing is up to 20% of the market share. While Google is still sitting at 64% it’s impressive to see Bing moving forward. While Yahoo hasn’t really done much it seems Google is getting “some” competition from Bing. And a little competition never hurt anyone right? So what does all of this have to do with Tinder? In all honesty? Not much. Users sort of “pick” what search engine they will “date” each time they use them. No matter the search engine each one gathers data (at some level) to learn a…
  • Currently Viral – April 15th, 2015

    Joshua Titsworth
    15 Apr 2015 | 8:06 am
    Reddit, the front page of the Internet. If there’s one place you want to get visibility this is it. Sure a spot in the New York Times can generate a good buzz about your company but a link from Reddit on the front page has been known to actually crash sites from the amount of traffic it can generate. But not everyone is going to make it to the front page and blatant advertising/spam also won’t make it. Though ads do from time to time due to the sheer creativity of them. So we grabbed a few links that went hot this week and jotted some notes down as to why they may have gone viral. We…
  • 8 Tips for International Email Marketing

    Joshua Titsworth
    13 Apr 2015 | 4:45 am
    International growth is an important aspect of many business’ marketing strategies. Expanding your potential market beyond the borders of your business’s country of origin can be an exciting and fruitful process when done effectively. Here are eight things to remember when approaching international email marketing: 1. While this might be obvious, language plays a central role in translating your business to other countries. Translating content requires more than a literal switch from one language to another, so it is important to work with an attentive local translator who understands…
  • A Digital Marketing Love Story

    Shawn Cohen
    27 Mar 2015 | 8:35 am
    How We Combined Data, SEO, Paid, and Social for Client Success These days, it is vital to look at all digital channels when planning and executing a campaign for a client. For me, this has been a fun journey—I have had to set my SEO tendencies aside to look at data in a fresh way, and then figure out how to turn that information into effective results for my clients. It has not always been easy, but neither is true love, right? So here is how we started with a large dataset and, in the words of the immortal Nina Simone, turned it into “something wonderful.” But before I start gushing .
  • The ABCs of Social Media

    Joshua Titsworth
    19 Feb 2015 | 9:10 am
    My son’s first year in school is going pretty well, and because it’s time for me to do another post here at Vizion, I thought I’d follow my post about the ABCs of SEO with the ABCs of social media. Oh, and for the curious, my son does know his ABCs. A is for automation. While too much automation can be a bad thing, when your schedule gets too hectic it can be easy for forget to post and promote content. Setting your social feeds to post your blog content automatically can help cut back on the time you have to spend making sure your posts are being shared. Sure, you’ll need to reshare…
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  • 101 Questions Your Team Needs to Answer Before Pitching a Publisher

    Andrea Lehr
    1 Apr 2015 | 12:22 pm
    A successful content marketing campaign can be broken down into three main stages: ideation, production, and promotion. To maximize your efforts, all three should build off each other by focusing on one common goal—creating content that will inspire your audience and compel them to share. Here we’ll walk you through the questions you need to ask yourself during the three phases in order to produce a campaign that will reach high levels of social traction.   1. What makes my target audience tick? Which topics do they talk about? Regardless of your end goals, if you want your campaign…
  • Sound in Viral Videos: How It Significantly Impacts 69% of Consumers

    Andrea Lehr
    24 Mar 2015 | 12:37 pm
    Content marketing continues to grow in popularity among digital strategists, and that means rising above the noise is becoming even more difficult. In order to stand out, you’ve got to be different, and video has proven it can uniquely deliver highly memorable and emotional content to a target audience. A big reason for its success? The power of sound. BuzzStream and Fractl conducted a survey of over 1,000 consumers to better understand the emotional impact of sound and how it relates to content marketing. Survey respondents were asked to play five viral videos from the last couple of…
  • The Advanced Guide to Improving Your Social Media Presence for Outreach

    Kelsey Libert
    18 Mar 2015 | 9:13 am
    Yesterday, I came across Gideon Lichfield’s post Dear PR person who just sent me a robo-pitch. The senior editor at Quartz gets bombarded with pitches so frequently that he set up a series of email filters automatically deleting the worst offenders. Lichfield realizes he might miss the occasional gem with this slash-and-burn approach, but he doesn’t have time to sort through the spam of press releases to discover it. So what should you do instead? Lichfield highlighted his idea of a winning outreach strategy: Really getting to know the journalists What they’ve written before What…
  • Product Update: Custom Exports

    Stephen Panico
    12 Mar 2015 | 7:49 am
    We released an update to the export capabilities in BuzzStream that will make it much easier to get the exact information you need for reporting purposes or for list building. Rather than exporting all fields, you can now select the specific information you need and save the export format for future use. Introducing BuzzStream Custom Exports Our custom exports are easy to use. You’ll find them right under the “More” button on your projects, exactly where your exports were previously. If you want to quickly export all of the information in your project, you can easily do so by selecting…
  • The Unfollow Algorithm

    Andrea Lehr
    11 Mar 2015 | 5:01 am
    Today, it’s not enough for a brand to simply have a social network strategy. To be competitive, they have to use the platform in new and innovative ways. But they also need to remain focused on retaining followers. For brands, retention is especially crucial because followers are often direct consumers. For example, on Twitter, 72% of followers of a brand are more likely to purchase a product from them. So why do people start and stop following brands? BuzzStream and Fractl conducted a survey with more than 900 respondents to better understand why people unfollow brands in social…
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  • Planning Your Batch Writing Sessions To Maximize Productivity

    Nick Greene
    20 Apr 2015 | 12:47 pm
    Hey there, folks! Hope Monday’s finding you well! Now, I’m certain you’ve all heard of batch writing - a content creation strategy that basically involves occasional marathon writing sessions as opposed to a more frequent routine. A few weeks back I wrote about Pamela Wilson’s Seven Lessons Learned From Three Years Of Content Creation. Today, I’d like to revisit that piece, focusing on another of the insights Wilson shared. See, she is herself a big proponent of batch writing: “The secret to stress-free content production - I’m convinced - is batching,” she writes. “Want to…
  • Filter Bubble? Not Really. Try Novelty Bubble

    Carter Bowles
    16 Apr 2015 | 9:00 am
    (This did not happen.) Image Credit: Didit Putra Imagine a world where you were only told what you wanted to hear. A world where your information diet was tailored by faceless entities, hiding information from you that might make you uncomfortable, make you question yourself, or force you to consider an alternative point of view. Welcome to the filter bubble: a world where invisible algorithms personalize your search results, and your Facebook News Feed is automatically filtered to your tastes. A world that cuts you off from the outside, and forces you down a path of narrow-minded…
  • How Has Facebook’s Click Bait Rule Changed Internet Marketing?

    Carter Bowles
    14 Apr 2015 | 1:53 pm
    Image Credit: Derek Gavey Today, as with last week, we’re going to be talking about bounce rate. This time, however, we’re refocusing things a bit. We’re going to examine how bounce rate comes into play on sites like Facebook - and how that in turn has ‘bounced back’ to impact marketing as a whole. Now, at this point, it is worth noting that social media doesn’t actually have a direct impact on search engine optimization, nor do links from social sites. With that in mind, they do still bring in a ton of traffic - so getting penalized for misleading practices while posting on them…
  • March 2015: Best SEO, Social Media, and Content Marketing

    Ben Ustick
    14 Apr 2015 | 10:42 am
    Since our last roundup, Google announced that the mobile search algorithm is going to have a major update on April 21st. If you've been paying attention, this should also come as no surprise. But if you didn't know this was coming, being the benevolent rounders up of content that we are, we have included some relevant articles below to help make sure your site is in order. As we get further into 2015, it is also becoming clear that content is now judged on its own merits. Are you creating content that adds value and stands up to fact checking? To find out what else you missed from March and…
  • Why Erin Everhart's View On SEO As Marketing is Dangerous

    Carter Bowles
    8 Apr 2015 | 12:55 pm
    Okay, there are a lot of trip mines in this topic, so I'm going to need to be careful where I step. Let me quote something Erin Everhart recently said in a post at Search Engine Land: First, the easy one: Marketing is educating potential customers about your product or service and persuading them to buy it, so of course SEO is marketing, and it’s quickly becoming one of the biggest traffic-driving channels out there. If your organization doesn’t see the value of SEO or view it is an actual marketing tactic, either they need to change their viewpoint or you should find an organization…
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  • Mobile SEO: So you passed Google’s mobile-friendly test, what next?

    Tom Etherington
    20 Apr 2015 | 3:34 am
    Google’s mobile-friendly algorithm update will come into effect on April 21st and webmasters everywhere are bracing themselves for significant changes. The impact will affect more sites than both Google’s Panda and Penguin updates, according to Webmaster Trends Analyst, Zineb Ait Bahajji, with many dubbing it “mobilegeddon” or“mobocalypse”. Since the unusually specific announcement from Google back in February, the search giant’s mobile-friendly testing tool has quickly became the go-to place for evaluating whether a website is at risk of dropping down the mobile rankings.
  • We’re Hiring! Join our team as Senior Account Manager…

    Lauren Archer
    16 Apr 2015 | 8:08 am
    We’re looking for a Senior Account Manager to join our thriving Client Services team. This is a fantastic opportunity for the right person to develop a career at one of the North East’s largest digital agencies. The ideal candidate will have a proven record of maintaining excellent client relationships as well as delivering commercial growth through new business opportunities. They will have excellent communication skills, a good knowledge of digital marketing and ability to manage various stakeholders and projects. The Basics: Job title: Senior Account Manager Location: Newcastle upon…
  • Should I bid on my own PPC Brand Terms?

    Liam Waites
    13 Apr 2015 | 2:11 pm
    Bidding on your brand keywords is a common discussion, both with clients & between individual service teams. Opinions are always divided on the subject and it can be seen as a way of cheaply improving overall account performance, while adding no value to the site overall. But is it really worth paying for traffic that would most likely be secured organically? The highly controllable nature of paid advertising does hold some benefits and it should be a strong consideration for most accounts for that very reason. Here we take a look at other methods that are just as – if not more…
  • Work at Silverbean! We’re Recruiting a Search Marketing Executive/Consultant

    Charlotte McMurray
    26 Mar 2015 | 8:51 am
    We’re looking for a Search Marketing Executive/Search Marketing Consultant to join our SEO team. This is a fantastic opportunity for the right person to develop a career at one of the North East’s largest digital agencies. The Basics: Job title: Search Marketing Executive/Search Marketing Consultant Location: Newcastle upon Tyne Reporting to: Head of Search Salary: Competitive, dependent on experience Closing date for applications: Tuesday 7th April 2015 Experience & Qualifications: Our Search team is a diverse bunch, and we don’t have any specific requirements for…
  • The Drum – Independent Agencies Census 2015

    Lauren Archer
    24 Mar 2015 | 8:53 am
    Who doesn’t love a pat on the back for a job well done? Sometimes, it’s easy to get caught up in the day-to-day whirlwind of a busy digital agency and forget to congratulate ourselves for the brilliant work we do for our clients every day. It’s when polls like The Drum’s Independent Agencies Census come out that we pause to take stock of what we’ve achieved over the past year, thanks to the support of fantastic peers, partners and clients – not forgetting our wonderfully talented team. After being listed in the RAR Top 100 2014 and achieving certified…
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    Nikko Marasigan

  • 5 Practical Tips on Building a Successful Blog

    Nikko Marasigan
    25 Mar 2015 | 3:53 am
    This post originally appeared on famousbloggers as a guest blog. Putting up a blog is something that can now be easily done in minutes, but building a successful blog is another thing. It requires more time and pondering, more careful planning, and of course, more strategic blogging. Here are five practical tips to get you […]The post 5 Practical Tips on Building a Successful Blog appeared first on Nikko Marasigan.
  • Develop a Content Strategy for a Successful Blog Experience

    Nikko Marasigan
    9 Mar 2015 | 5:52 pm
    The Internet is filled with all sorts of information on just about anything. Each publisher or blogger with a website becomes a source of information. With hundreds of millions of active websites, it becomes more difficult for brands to distinguish themselves from the rest of the pack. There is also the constant threat of Google […]The post Develop a Content Strategy for a Successful Blog Experience appeared first on Nikko Marasigan.
  • Dealing with Difficult Clients in the SEO Industry

    Nikko Marasigan
    24 Nov 2014 | 6:40 pm
    People all over the world are leaning more towards using search engines to get all the answers to their needs and wants, instead of traditional media or brick-and-mortar stores. Thus, businesses are learning that to thrive in this digital day and age, they need to employ the services of SEO specialists. The increase in demand […]The post Dealing with Difficult Clients in the SEO Industry appeared first on Nikko Marasigan.
  • Be a Better Blogger Than Your Competition

    Nikko Marasigan
    9 Mar 2014 | 6:53 am
    Maybe you are just starting out as a blogger or maybe you have run out of ideas for your next article. Don’t worry, with a little bit of brainstorming and a new perspective you will be back writing for your business in no time. Blogging for business is not the easiest task. You need to […]The post Be a Better Blogger Than Your Competition appeared first on Nikko Marasigan.
  • Making Things Simple By Sticking To Your Goals

    Nikko Marasigan
    5 Mar 2014 | 8:55 am
    Every single day we make promises. It’s hard to keep track of how many we break. The sad part is that we usually keep the promises we make to others, but at the same time, we are inept in keeping those we make to ourselves. Quite commonly, we fail, and that’s completely alright – some […]The post Making Things Simple By Sticking To Your Goals appeared first on Nikko Marasigan.
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    Have Results SEM Blog

  • Facebook Algorithms Change - What Everyone With a FB Page Need To Know

    Mina Younan Guerguis
    29 Mar 2015 | 3:24 pm
    Although no one knows the exact formula for the Algorithm, it contains a number of factors including: post types, time decay, story bumping and last actor, hide post/scam reporting, relationship setting (affinity), weight (last action).Most recently, as of 2015, Facebook actually made more changes to the algorithm, and started significantly decreasing organic reach for any Facebook content that is deemed as promotional in any way. In a recent user experience survey, Facebook found that users wanted to see more stories from friends and pages they care about, and less promotional content.
  • How to get the new WordPress SEO 2.0 to Join Google's Knowledge Graph

    Mina Younan Guerguis
    26 Mar 2015 | 2:11 pm
    The 'WordPress SEO 2.0' is the latest addition to the notorious YOAST SEO Plugin.All what you have to do is to either download it, or if you already have it, just update it.Once you do you will find this new feature which support Google’s new Knowledge Graph.When Google has picked it up and shows a Knowledge Graph block for you or your company, it would look like this: (but it is not guaranteed of course)
  • How To Be Ready For The Next Google Algorithm Update on April 21, 2015?

    Mina Younan Guerguis
    20 Mar 2015 | 7:12 pm
    Many website owners now started to receive warnings on their GWMT accounts telling them that their websites have issues on being friendly on mobile devices, and most of these issues are speed related.Then Last Month Google has announced it will release an update on April 21st, which will have a significant impact on websites that are NOT mobile friendly. According to Google Webmaster Trends Analyst Zineb Ait Bahajji the coming Mobile Update will have a much stronger impact then any Panda update!As a marketer, I now have to know how big this difference will be on my domain and where there is…
  • CBT for SEM | Cognitive Behavioral Therapy for Search Engine Marketing

    Mina Younan Guerguis
    16 Mar 2015 | 3:55 pm
    Gone is that age when online marketing was all about generating traffic, backlinks, or even rankings. Now the game has changed drastically. There is only one KPI for a successful Digital Marketing Strategy. Conversions. A conversion could be a new purchase, a new lead, a new newsletter subscriber, you name it. But people need to convert from a state of being strangers to relatives. SEM needs cognitive behavioral therapyPsychology plays a big role in the engagement process. Psychologists believe that psychotherapy is about change, some aspect of oneself or one's life. People…
  • The Grid | AI Websites That Design Themselves

    Mina Younan Guerguis
    13 Mar 2015 | 5:33 pm
    Content is power. Power your content on The Grid. http://www.thegrid.ioThis is not another do-it-yourself website builder. The Grid harnesses the power of artificial intelligence to take everything you throw at it - videos, images, text, urls and more - and automatically shape them into a custom website unique to you. As your needs grow, it evolves with you, effortlessly adapting to your needs.The Grid's algorithms expertly analyze your media and apply color palettes that keep your messaging consistent and unique. The Grid also detects color contrasts, automatically adjusting typographic…
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    New Jupiter Media

  • Google AdWords App is Here!

    24 Mar 2015 | 5:38 am
    Earlier this week Google announced the launch of its Android app for AdWords. The app is now available for download in the Google Play Store. You can run, you can hide, but AdWords will now find you if you have a mobile signal. Initially debuting in Canada in early February Google has finally rolled their AdWords App out worldwide. Through the app users will be able to view fan favorite metrics such as click-through-rate, cost of conversion, impressions, along with a whole lot more. The app will also offer suggestion to the user whether it is to increase a bid for more impressions or raising…

    3 Jan 2015 | 4:26 am
    Earlier this week Google announced the launch of Custom Columns in AdWords. This new feature will allow for AdWords Users to segment existing column metrics for more detailed views of data. If you were looking for an easier way to track performance, then adding custom columns is your answer. Google stated they are “introducing custom columns to AdWords reporting, an easy way to create and view segmented columns for the metrics you want to see.” Not being able to see many of the metrics AdWords Users or their clients truly care about is a common problem among the AdWords community. With…

    17 Dec 2014 | 4:13 am
    Yesterday December 10th, Google released a fully-revamped version of AdWords Editor. Announced during one of Google’s many webinars by AdWords Vice President, Jerry Dischler. You may be asking yourself, what sets the new version apart from the AdWords Editor of old… First off, AdWords Editor’s Project Manager Geoff Menegay, stated that the new version “Represents the biggest update to the application since we released it in 2006”. If that is not enough to get you excited, the new Verison 11 will not only allow the user to open multiple windows at once, but it allows for better…
  • Google Publishes Co-Branded Case Studies with New Jupiter Media!

    Team New Jupiter Media
    10 Dec 2013 | 12:27 pm
    We’re excited to report that Google had chosen two New Jupiter Media clients to highlight the benefits of using a Google Certified Partner,  namely US! –  New Jupiter Media. To see the Case Study on Pali Adventures please click this link –  Google-NJM-PaliAdventures To see the Millenium Limo Case Study please click this link – Google-NJM-MilleniumLimo The post Google Publishes Co-Branded Case Studies with New Jupiter Media! appeared first on New Jupiter Media.
  • Google buys driving app ‘Waze’: The Importance in Advertising Your Local Businesses

    Team New Jupiter Media
    20 Jun 2013 | 11:52 am
    Waze is the new craze attracting a lot of attention from not only individual customers, but huge companies like Google as well. It is an app on your mobile device to make driving a little more pleasurable and a lot less hectic for anything from the common commute to work, to a quick trip to the grocery store, or a family excursion to someplace new. By simply opening this hands-free app while driving, you’re instantly connected to the community, being constantly updated on whether there is a new route you can proceed to take to avoid traffic or accidents. Waze can inform you when you are…
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    Powered By Search » Blog

  • 5 Email Growth Hacks You Can Implement In Minutes

    PBS Staff
    25 Mar 2015 | 6:48 am
      Every now and then you hear that email marketing is dead. But according to email marketing research, for every $1 spent on email marketing, the average return is $44.25. Now obviously your actual returns may vary, but a 44x return is a compelling counterpoint. Email remains such a great way to connect with prospects and customers because it is: Easy to personalize Traceable in terms of whether people opened the message and clicked on the link inside In terms of rapid growth hacks, email marketing can deliver long term solutions with repeat customers and referrals. Here are 5 ways to…
  • InboundCon Video – Incorporating Search, Social & Mobile Discoverability Trends into Your Strategy

    Goran Popovic
    23 Mar 2015 | 6:39 am
    At last year’s InboundCon, Krista LaRiviere (CEO of gShift Labs) kicked things off with a fantastic talk titled Incorporating Search, Social & Mobile Discoverability Trends into Your Strategy. Krista has been named one of Canada’s Top Ten Technology Titans, so if you want to learn more about setting up the perfect digital marketing strategy, be sure to watch the full talk below. And make sure you don’t miss out on this year’s InboundCon on October 08. Tickets are currently 50% off with our limited quantity Super Early Bird Special, register now before they’re all…
  • Webinar – How to Create Landing Pages that Actually Convert

    Joel Popoff
    17 Mar 2015 | 7:33 am
    Next week we will be hosting our 3rd webinar in our 2015 Digital Marketing Webinar Series! If you’re having troubles getting your landing pages to convert customers then this is the perfect event for you. Make sure to reserve your spot today before it gets completely filled up. If you can’t make it to the live show, register anyway and we’ll be sure to send you the recorded version. The Details Topic of discussion: How to Create Landing Pages that Actually Convert Date & time: March 26, 2015 at 2:00 PM EST How much: our webinars are free, but hurry and reserve your…
  • Video – Think You Know AdWords? 4 Experts Share & Debate Their Tips

    Goran Popovic
    4 Mar 2015 | 6:10 am
    If you missed our AdWords webinar last week, don’t worry, we’ve got the full recording below. With world class marketers such as Brad Geddes, Mike Rhodes, John Rampton, and Terry Whalen sharing and debating their best tips, you won’t want to miss this video if you’re interested in generating leads for your business. And don’t forget that we have more webinars lined up every month. The next one will be landing pages with industry leaders Oli Gardner, Peep Laja, Hunter Boyle, and Brian Massey. Register today to save your spot. Get more inbound marketing…
  • InboundTO 23 Recap: Email Marketing Tips You Can’t Ignore

    Goran Popovic
    23 Feb 2015 | 7:58 am
    Last week, we hosted our 23rd monthly meet up called InboundTO and had a great time networking with Toronto’s top marketers! If you couldn’t make it out to our packed event (it was -30° after all), here’s the full recap. Making People Laugh for Fun & Profit Vidyard’s Community Marketing Manager Jon Spenceley gave this hilarious and informative talk that you can’t afford to miss. He details not only how to boost your email click through rates, but how to save on the most precious workplace resource- time! 6 Steps to Email Success That Even a Child Could Follow In this talk, our…
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  • 16 Actionable SEO Copywriting Secrets That Will Drive More Traffic To Your Site

    Brian Dean
    7 Apr 2015 | 7:00 am
    Knowing SEO is great.Knowing copywriting is great.But when you can do BOTH?That’s when you can slap a big ol’ “S” on your chest……because you’ll be unstoppable.And today I have something that will make you feel like you have SEO superpowers:16 insanely actionable SEO copywriting techniques that you can use right now. 1. Use Udemy to Make Your Content 2-3x More Compelling Look:Most people think SEO copywriting is all about putting words after words.But in my experience, the STRUCTURE of your content is just as important as the writing itself.And what…
  • Want More Traffic That Actually Converts? Follow These 4 Steps…

    Brian Dean
    12 Feb 2015 | 7:52 am
    When you sign up for the Backlinko newsletter for the first time, you get this email from me:As you can see, the first thing I ask is:“What’s the #1 thing you’re struggling with?”To date, I’ve asked over 57,000 new subscribers this question……and have received thousands of replies.But get this:I tend to get the same response again and again.What’s that response, you ask? TRAFFIC.In fact, here’s a reply I got the other day from Christine:Christine is absolutely right. Traffic is a common problem…The Truth About Getting Targeted Traffic…
  • How To Generate 36,282 Readers — and 1,000 Email Subscribers — From Your Next Blog Post (Case Study)

    Brian Dean
    3 Feb 2015 | 9:23 am
    A few weeks ago I get this email out of the blue from Jimmy…The email said:“The first time I used your Skyscraper Technique I got 30k pageviews, 1k email subscribers, and currently rank #2 for my target term.”Needless to say, I was intrigued.So I pressed him for more info.Turns out Jimmy was happy to spill the beans on his success, and show me exactly how he did it (step-by-step).Let’s jump right in.Free PDF Checklist: Download a PDF checklist that will walk you through the exact Skyscraper Technique process from this post.This 3-Step Process=More Traffic, Backlinks…
  • Conversion Rate Optimization (CRO) Techniques: The Complete List

    Brian Dean
    11 Nov 2014 | 10:15 am
    This is the most comprehensive list of conversion optimization techniques on the planet.Whether you run an ecommerce site, a blog, or a brick and mortar business, you’ll love this guide.Before “Conversion Rate Optimization (CRO) Techniques: The Complete List”, these techniques were scattered across the internet.Now, with the help of Devesh Khanal of Devesh Design, we’ve put them all in one place.And you can easily sort through the 100+ techniques based on your individual conversion goals.Enjoy!Free PDF: Get access to a free downloadable PDF version of this guide.
  • Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day

    Brian Dean
    11 Sep 2014 | 10:03 am
    Today I’m going to show you how one entrepreneur used The Skyscraper Technique to generate 17,584 unique visitors to a brand new blog.In one day.Oh, and he accomplished this despite having:Zero connections.Zero Twitter followers.Zero marketing budget.In this case study I’ll walk you through the EXACT step-by-step process that he used.Exclusive Blog Post Bonus: Click here to get access to a free bonus area that will show you how to get create your own viral marketing campaign from scratch.How The Skyscraper Technique Generates Links, Traffic and Social SharesLet me break this down…
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  • Title Pro Full Face Training Headgear Review

    Alan Reeves
    13 Apr 2015 | 4:00 am
    If you are training in Krav Maga or a variety of other martial arts, there’s a good chance you will find yourself sparring at some time.  There is no better way to refine your techniques than through practice and sparring is a great way to practice.  Since you will be punching and kicking someone else and […] (Visited 4 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Krav Maga DIE circle design

    Alan Reeves
    8 Apr 2015 | 8:55 am
    Do defend ourselves in Krav Maga, we must deflect, intercept, or evade and oncoming attack.  Here is a design that I created to help remember the importance of defense.  Let me know what you think. (Visited 5 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Harbinger 320 Gloves Review – Krav Maga Gear

    Alan Reeves
    24 Nov 2014 | 10:40 am
    If you are training in Krav Maga or a variety of other martial arts, chances are that you need training gloves. They need to have enough padding but not too much, be flexible and durable, and not cost an arm and a leg.  The best solution I’ve found currently is the Harbinger 320 gloves. Overview The […] (Visited 51 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Looking for a Krav Maga t-shirt? Check this one out…

    Alan Reeves
    18 Nov 2014 | 7:55 am
    *** UPDATE *** The campaign is over and unfortunately, it was not funded (needed to sell 10 shirts, only 3 sold).  It was a nice experiment that did not work out.  One day I’ll roll it back out and see if it is successful.  Thanks to all those who visited the page, even if you […] (Visited 29 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • What is Krav Maga?

    Alan Reeves
    11 Aug 2014 | 3:00 am
    #182691537 / The definition, according to, is: Krav Maga (ˈkräv məˈgä):  A form of self-defense and physical training, first developed by the Israeli army in the 1940s, based on the use of reflexive responses to threatening situations. After a little over 6 months practicing Krav Maga, here is my definition: Krav Maga:  A […] (Visited 63 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
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    SEO Blog, SEO News, SEO Tips & Tricks, Internet Marketing India

  • 5 Reasons Why You Can’t Miss a Chance at This Internship!

    Dipalie Mehta
    14 Apr 2015 | 11:18 pm
    Well we are pretty awesome you know, we’ve been named company of the year and all. But, there are more important things to focus on while choosing an organisation to intern with, like if they have high speed internet or not (yes we do). So, here are 5 reasons you CAN NOT miss this internship oportunity with us. We Love Crazy Ideas I kid you not, if you give us an idea and we tell you “That’s probably the craziest thing I’ve ever heard.” Take that as a compliment. We don’t believe in unpaid internships In fact some of our stipends are twice the amount paid at most internships.
  • Mobile Responsiveness and the Google Penalty

    Neha Bawa
    14 Apr 2015 | 2:27 am
    There’s nothing like a looming Google penalty to get everyone sitting up in their chairs with their eyes wide open. How long have we been telling you about the importance of responsive websites? How long, I ask you? But have you listened? Noooooo. When Google sent out warnings to webmasters in January to ensure the conversion to responsive sites, did you listen? Did you even pretend to take that notification seriously? You did not. And now you’re facing a penalty from Google – right. in. the. eye. So, in case you missed it, Google’s getting ready to roll out a new penalty to sites…
  • 3 Reasons Why I Love #UnCancel and You Should Too

    Neha Bawa
    9 Apr 2015 | 3:19 am
    Because some trips are more than just trips. If you haven’t been living under a rock, then you know about Make My Trip’s #Uncancel campaign. If you HAVE been living under a rock, then, well…it’s time to come out. You know what I love about the Indian media and marketing scene right now? The fact that there’s SO MUCH brilliant thinking and creativity coming out of the woodwork, and a huge portion of it is coming from our very own home-grown brands. Leading the way are brands like Ola Cabs, and Kit Kat India (have you seen their ICC coverage!?). And now we can add Make My Trip…
  • An Open Letter to Kirthiga Reddy – Why Does Facebook’s Client Servicing Fall Short?

    Neha Bawa
    7 Apr 2015 | 12:55 am
    Dear Kirthiga Reddy, Congratulations. You’re quite the woman. You’ve carved out several niches for yourself in your journey from Silicon Graphics to Facebook India and we know you’ve earned them. You’re breaking through glass ceilings and paving a well-lit path for others to follow. Since taking over Facebook India, you’ve played a significant role in its skyrocketing adoption, growing your user base from 8 million to 100 million. Those are no small potatoes. But. And there’s always a but. And to tell you about it, we’d like a few moments of your time. But, Ms Reddy. Have you…
  • 3 Principles of Storytelling that Apply to Marketing

    Sarvesh Bagla
    2 Apr 2015 | 2:41 am
    I’ve heard the word “stories” being dropped around a lot in meetings lately. It’s a word that’s beginning to catch up with “let’s get this content to go viral”. Objectively speaking, I think that’s a fair need. All of us using our content to market our services, network and generate leads want for it to be received well and shared as widely as possible. But how do we get there? Is it enough to be quirky, creative, be tuned into pop-culture and have a great foundation in the liberal arts? I think that’s a good beginning, but there’s a lot more to storytelling than meets…
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    Heroic Search

  • How to Use HARO to Earn Valuable Mentions and Links

    Jared Carrizales
    26 Mar 2015 | 10:05 am
    A few months ago I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties getting picked up through HARO. Between our clients and our […] The post How to Use HARO to Earn Valuable Mentions and Links appeared first on Heroic Search.
  • What Does Psychology Have to Do with Creating Engaging Headlines?

    Kali Hawlk
    4 Dec 2014 | 4:03 pm
    According to Copyblogger, 8 of 10 people read your headline. But only 2 out of 10 will continue on and read the rest of your content. Headlines matter. And most of us know this. That’s why there are countless articles and copywriting how-tos that explain what words work, which don’t, and how you can use […] The post What Does Psychology Have to Do with Creating Engaging Headlines? appeared first on Heroic Search.
  • Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards

    Jared Carrizales
    12 Nov 2014 | 10:08 am
    Calling all designers, marketers, and creative peeps! Jotform, the versatile WYSIWYG form builder, is putting on a competition that will make you salivate. From now until December 4th you can submit your form designs using their Form Designer for a chance to win $7500. I’m lucky enough to be a judge for the contest, and I can’t […] The post Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards appeared first on Heroic Search.
  • Which Social Media Monitoring Dashboard Is Right for You?

    Kali Hawlk
    30 Oct 2014 | 10:00 am
    There are a number of social media management tools out there. While many dashboards contain similar features or functions, each trends toward serving a particular market and set of needs in a niche. There are three main platforms to use: Hootsuite, Buffer, and Sprout Social. Let’s take a look at the features, benefits, pros, and […] The post Which Social Media Monitoring Dashboard Is Right for You? appeared first on Heroic Search.
  • Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers

    Jared Carrizales
    7 Oct 2014 | 4:45 am
    Working in the SEO industry in 2014 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job of […] The post Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers appeared first on Heroic Search.
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    SEO Best Practices: SEO tips, help, and advice for any online business

  • Doorway to trouble?

    Ranjana Jha
    4 Apr 2015 | 10:56 am
    Doorway pages are used by many websites to drive traffic and to obtain higher rankings on search engines. Doorway pages are certainly not one of the best practices. A recent update from Google Webmaster Central confirms that they are aware of such practices and will start adjusting their search results soon. Continue reading...
  • Mobile Friendliness is now a Must for every website

    Ranjana Jha
    22 Mar 2015 | 3:00 am
    With Google’s announcement of rolling in “Mobile friendliness” factor in their ranking signal starting April 21, it is critical that webmasters start implementing and creating websites that are mobile friendly. Not only because you may lose traffic from Google but more importantly this is where the future of search is. Mobile best practices for an optimized performance in Mobile devices are a must for every site since more and more users are using mobile devices to perform search. Continue reading...
  • Ixquick: A Search engine that protects your privacy

    Ranjana Jha
    14 Mar 2015 | 11:20 am
    With concerns on identity theft on the rise, privacy has become of immense importance. Search engines that do not track and let you search anonymously are quickly becoming a favourite among searchers. Continue reading...
  • Reviews and their impact on SEO

    Ranjana Jha
    1 Mar 2015 | 1:35 am
    User reviews are one of the best means of getting authentic feedback about a product and service. What does it mean for a business and how does it impact SEO? Continue reading...
  • PINterest; Then and Now

    Ranjana Jha
    8 Feb 2015 | 1:15 am
    Why PIN images? What is the interest? In this era of finding information faster and quicker, pinning seems to be one of the most attractive and effective ways of reaching out to your target customers. Continue reading...
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    SEO Nick

  • Realistic SEO – Understanding Rank Potential

    14 Apr 2015 | 6:18 am
    Forrester Research projects U.S. consumers will spend $327 Billion online in 2016. With Google seeing approximately 7.1 Billion searches per day globally* (between mobile, desktop, and tablets) we can approximate that every single query in the U.S. is worth $1.26 (based on U.S. representing 10% of world’s internet users). *Update: thank you Rand Fishkin for pointing out the original stat was outdated. In a recent study by BrightEdge, SEO accounts for as much as 51% of the traffic being driven to B2B and B2C pages, re-enforcing that SEO is far from dead – and continues to offer…
  • How To Leverage Contests To Generate Thousands of Qualified Leads

    Jake Cain
    8 Apr 2015 | 4:33 am
    While our business has enjoyed a fairly consistent amount of success over the last few years, we are always looking for new opportunities to grow. In January, our very own Spencer Haws did a podcast interview with Travis Ketchum who is the founder of Contest Domination – a contest management tool. He described how small businesses could generate enormous amounts of new leads and sales by running effective contests, and provided actual examples of how it had worked for other businesses. This interview was an “aha” moment for us. Why hadn’t we ever tried this with our…
  • How To Grow a Brand on Instagram

    Kevin Espiritu
    6 Apr 2015 | 11:53 am
    There are a lot of marketing articles about Instagram. Or any other “social media channel”, “online platform”, or “inbound marketing target.” This is going to be another one of those, but with a little twist. I’m going to tell you everything I did to grow a brand on Instagram, down to the daily tasks – but I’ll talk a little high level as well. I feel that too many marketing blogs, articles, and ULTIMATE GUIDES gloss over the reason you’re doing any of this stuff – to connect with your customers, provide as much value as…
  • How To Structure A Killer Content Marketing Campaign

    Sean Smith
    18 Feb 2015 | 6:20 am
    Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it. This couldn’t be further from the truth. Content marketing is an art, of strategy, planning, analyzing, and following through. Content marketing is about connecting to your audience, through a story, educationally, informatively, and by being entertaining, all while focused on an end goal, for both of you. In this post I’m going to show you how to lay out a killer content marketing campaign, from beginning to end, in a way that I use at SimpleTiger to achieve huge growth…
  • Ways to Build Trust with Good Web Design

    Tara Hornor
    5 Feb 2015 | 11:45 am
    One of the best ways to build trust with prospective customers is with good web design. It can no longer be argued that a website’s design is and will continue to be one of the most influencing aspects on a customer’s initial opinion of a company. Studies show that just updating the design to make it look more modern can increase conversion rates by upwards of 33%. Split testing something as small as the image or headline can make your visitors 2x-3x more likely to convert into a customer. But good web design that establishes trust goes beyond even gaining new customers. For instance,…
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    Zadro Web

  • Writing Effective Headlines That Your Audience Will Love

    Dario Zadro
    4 Apr 2015 | 5:40 pm
    Creating a dedicated blog is only half of the battle in today’s content marketing efforts. While business owners need to keep up a steady stream of original and informative content, the battle is far from won. Great content can easily be missed, or ignored, if it doesn’t feature an attention getting headline that engages with the reader and convinces them to invest their time in visiting the blog spot and reading the article in question. On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents…
  • Remember One Word to Win in SEO With Google

    Dario Zadro
    16 Mar 2015 | 11:04 am
    Every webmaster and SEO is working hard to land themselves, or their clients, some prime SERP real estate. Formerly foolproof SEO strategies no longer have the juice they once did, and many of the tricks of the trade have all but had the legs cut from under them. So, what is a savvy webmaster or SEO to do? The answer is simple. With these 5 signals, we reapply ourselves and concentrate on that which will always win Google’s heart, giving us some real traction in the search results. Let’s get started and define everything in greater detail. Q.U.A.R.T. SEOs live in a world of…
  • A Beginners Guide to Canonical Tags – Where and When to Use Them

    Dario Zadro
    19 Feb 2015 | 1:25 pm
    Like any industry, the world of search engine optimization has a language and jargon all its own. For those new to the business of SEO, particularly do it yourself webmasters, many of these terms and concepts can be somewhat confusing at first. It takes time, and experience, to become well versed in the subtleties of SEO and on-page optimization. There are basic technical SEO concepts and much more advanced concepts, such as understanding server configurations. One of the more common areas of confusion for newly minted SEOs and inexperienced webmasters is the use of the rel=canonical tag, a…
  • Best SEO Strategies That Work for 2015 and Beyond

    Dario Zadro
    19 Jan 2015 | 4:19 pm
    Now that it’s 2015,  we are all well aware of Google’s major algorithm updates, specifically Panda and Penguin. Both have sent major ripples through the SEO community. But to be honest, as frustrating as these updates can be, they have made the web a better place. Google has made it very clear that their focus is and always was a better “user experience” – it’s even embedded into their philosophy! So, even if your SEO tactics were not completely on par previously, let’s take some time to reevaluate some solid SEO strategies that will continue to work…
  • How to Add Google Analytics to WP Related Posts

    Dario Zadro
    12 Jan 2015 | 2:28 pm
    We all know that having a “related posts” plugin helps with many technical SEO aspects. This includes decreased bounce rate and overall user experience (UX) with increased visitor engagement. But, how do we measure these statistics? Let’s rewind and discuss the benefits first. If you go to any major website, such as Forbes or Mashable, you will see some type of content discovery section. The idea behind this is that your website visitor is in “action” mode and looking for more content to feed their appetite. The content discovery section might be in the form of…
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  • How to Track Local Results with AWR Cloud

    Dan Popa
    20 Apr 2015 | 6:37 am
    Today we’re gonna talk about a feature that’s been one of AWR Cloud‘s strengths since the very beginning, but maybe not all of you are aware of. Since the early days of AWR Desktop we knew that search will, at some point, become more focused on local searches. And nowadays it’s more focused than ever. In a world where you can’t step into a bar or wait for the traffic light to change green without seeing a bunch of people fiddling with their mobile phones (texting while driving is bad, mmkay?), local search is a must for every brick and mortar business.
  • 4 Lessons from Google to Improve Your Site Search

    Pratik Dholakiya
    8 Apr 2015 | 1:41 am
    Google was not the first search engine to hit the internet. Yahoo predated Google considerably. There were AltaVista and AskJeeves in the late 90’s that did a fair job of digging out data from the not-so-obscure corners of the World Wide Web. It was in 1998, with the entry of Google on the scene that search, as we know it, changed forever. With its revolutionary PageRank algorithm, Google found near-magical ways of hunting down exactly the right data that you needed in a fraction of the time that its competitors took. Today with nearly 75% of all search traffic being routed via Google,…
  • 5 Ways To Perfect Your Mobile SEO In Time For Mobilegeddon

    Becki Woods
    2 Apr 2015 | 6:33 am
    As you probably already know, on or around the date of April 21st 2015, Google’s Mobile Update is expected to start rolling out across the world, and will affect millions of mobile searches. It is said to be the biggest change to their indexing protocols for years. Zineb from Google at #smx Munich about the mobile ranking update: is going to have a bigger effect than penguin and panda! — Aleyda Solis (@aleyda) March 17, 2015 The background Google already places a great deal of importance in how usable a website is in mobile. They have expressed this via the introduction of a mobile…
  • How Content Curation Ties Into Creation

    Julia McCoy
    1 Apr 2015 | 6:51 am
    A constant content flow that has the power to keep you and your brand in the public eye is an invaluable asset. Nonetheless, the process of creating fresh, reader-oriented, 100% original content for different social platforms demands a lot of time and money. Successful content and social media marketing require the highest level of commitment and consistency, whereas you, as a budget-conscious small business owner, have the responsibility to manage your resources wisely and limit your spending without making any quality compromises. This is where content curation comes into play, allowing you…
  • Five Ways Google Breaks Its Own SEO Rules

    Phil Singleton
    25 Mar 2015 | 7:26 am
    Despite the link-baity headline, don’t get me wrong, I friggin’ love Google. I’ve been drinking their Kool-Aid for over ten years. There are only two things I really enjoy in life: SEO and spending time with my family. OK, I like fishing too, but it really isn’t about that. I am writing this post to point out how complicated and confusing Google guidelines have become. SEO-friendly web design has evolved into its own genre of web coding. Yet, very few web designers have a deep understanding of SEO. Many of us SEO grunts know from experience that design-driven sites…
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    WordPress SEO Tricks

  • SEMRush Review- Best Keyword & Competitor Research Tool

    Deepak Panwar
    30 Mar 2015 | 11:40 am
    SEMRush is a leading browser based Search Engine Marketing tool , that I feel that every serious Internet marketer and blogger should have in their SEO tool arsenal.  With the help of SEMRush  you’ll be able to find high cpc(cost-per-click) and long-tail keywords and can also find what keywords your competitors are being ranked for. […] The post SEMRush Review- Best Keyword & Competitor Research Tool appeared first on WordPress SEO Tricks by Deepak Panwar WOOSEOT
  • How To Fix Common Facebook Login problems and errors

    Deepak Panwar
    30 Dec 2014 | 2:11 am
    Hello Everyone, in this article we’ll  take a look at some of the most common Facebook login problems , which users have encountered in the past 1-2 years, and share with you the solutions to fix those problems. We really hope this post will comes in handy when you or perhaps your friends encounter any […] The post How To Fix Common Facebook Login problems and errors appeared first on WordPress SEO Tricks by Deepak Panwar WOOSEOT
  • How to add Google Analytics to WordPress

    Deepak Panwar
    7 Dec 2014 | 9:52 pm
    Today, I am going to show how to add Google Analytics to WordPress blog in less than 5 minutes. But before sharing the tutorial, let me tell you in Brief about Google Analytics and why Google Analytics for wordpress is important. Well, Google Analytics is a free online tool that can be used by webmasters/bloggers for […] The post How to add Google Analytics to WordPress appeared first on WordPress SEO Tricks by Deepak Panwar WOOSEOT
  • HostGator Cyber Monday 2014 Discount: Up to 75% Off

    Deepak Panwar
    26 Nov 2014 | 9:53 pm
    If you’ve been thinking about starting a new website for your business or are looking to migrate your existing websites to fast and economical web hosting, then this is the perfect time to do it, as Hostgator which is one of the leading web-hosting company in the market, is offering huge discounts on all web-hosting […] The post HostGator Cyber Monday 2014 Discount: Up to 75% Off appeared first on WordPress SEO Tricks by Deepak Panwar WOOSEOT
  • KeyCDN Review-Why It’s Worth A Try

    Deepak Panwar
    29 Oct 2014 | 11:18 pm
    From the perspective of a business owner, or even a blogger the Internet comes with the added prospects of reaching out to more people globally. Small businesses can get more attention from prospective customers, and bloggers or site owners can improve the size of their audience, thanks to the Internet. However, to host a website, one needs a […] The post KeyCDN Review-Why It’s Worth A Try appeared first on WordPress SEO Tricks by Deepak Panwar WOOSEOT
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    - Bloggers Ideas

  • 50 Best Internet Marketing Tools to Use by Marketers

    Sonam Chawla
    19 Apr 2015 | 1:27 pm
    Marketing is an essential activity for any business organization. However the scenario in marketing changes very often and in fact is becoming very complicated every day  an so you have to make sure that you are able to keep up or you will fall behind. Keeping up with the changing trends can very tedious at times but thanks to certain marketing tools things have become a lot easier. Importance of marketing tools The internet has grown by leaps and bounds over the last few years and so has the usage. People are paying tremendous importance to internet marketing as it helps a business to reach…
  • Bigrock Hosting Review & Coupon Code April 2015

    Jitendra vaswani
    18 Apr 2015 | 12:36 pm
    Bigrock web internet hosting venture of the “Directi” cluster. Directi is a leading Indian international company that focuses on web product and services. Directi group is the owner of the leading firms like Reseller club, Logic boxes, Skenzo, Bigrock, etc. Directi was established in 1998 and is currently valued at over three hundred million dollars. Directi was the primary Company in Asian nation to urge an ICANN certification. Bigrock started its india operation in 2010. Bigrock is additionally an ICANN licensed registrar. Bigrock is presently hosting…
  • Hide My IP: Making Your IP Address Anonymous

    Jessee R
    18 Apr 2015 | 5:05 am
    In today’s world everything is done online, from banking transactions to paying your bills to shopping. Weather it’s a big company or a common man, everyone is using internet for their financial needs and sharing data and information. Before sharing your credit card details or banking details on merchant website, have you given a thought how safe it is to share these confidential data online. This was my main concern when I was paying my bills online. So I started looking for tools which can protect my bank details from being compromised and save me from the hackers. After doing some…
  • Tips on Finding the Best Shared Web Hosting

    Jitendra vaswani
    15 Apr 2015 | 7:42 pm
    Shared web hosting is also known as virtual web hosting. Share web hosting service means a service of web hosting where several websites exist on single web server linked to the internet. There is a separate portion for individual site on the server to keep it distinct from other sites. If you are looking for the cost-effective option for hosting then you can go for it as the total cost of server maintenance get shared by many people. For making it easy to find top class shared web hosting services we are about to tell you about some significant points in the below stated article. Have a look…
  • How to Find the Best VPS Cloud Hosting

    Jitendra vaswani
    15 Apr 2015 | 7:38 pm
    VPS Cloud Hosting or Virtual Private Server Hosting provides almost limitless capability to handle traffic spikes or high traffic. A team of servers (i.e. cloud) work jointly to host a cluster of websites. This permits several computers to work jointly to tackle high traffic or spikes for any particular website. One of the biggest advantages of VPS cloud hosting is that you will get resources as per your requirements. It is quite essential for you to elect the top class VPS cloud host. If you are looking for the VPS cloud host then you should consider the one that is precise as per your…
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    E2M Blog

  • In Conversation With Pierre Lechelle, Entrepreneur and SAAS Marketer

    Jaykishan Panchal
    9 Apr 2015 | 5:26 am
    Hey everyone! I’m here again with our new guest for the interview series. About Pierre Lechelle: Pierre Lechelle is an entrepreneur, a consultant and an SaaS marketing expert.  He’s been an  entrepreneur since  over 6 years and loves to share his passion with others via his personal blog. In his daily life,  he helps companies design and implement successful innovative marketing strategies. His main goal is to help achieveorganic growth, resulting in bigger exponential growth. You can follow him on Twitter @pierrelechelle. Here we go… Q) Tell us about your journey as an…
  • The Ideal Content Marketing Mix for the Evolving Social Landscape

    Ian St. Clair
    30 Mar 2015 | 4:06 am
    Larry Kim tried to warn you. The founder and CTO of WordStream said on Inc. that Google+ will die. Kim also repeated on his own blog that the rumors are true. He said Google is breaking its Streams and Photos into standalone products, and Bradley Horowitz will manage them when he made the announcement on, fittingly, Google+. Is It True? Kim said while Horowitz didn’t mention Google+ by name in his post, the writing is on the wall. Kim said these two products make up much of the Google+ network user experience, and their separation spells the end of Google’s foray into social (at least on…
  • What Does Google’s Mobile Update Have in Store for Site Owners?

    Rohan Ayyar
    23 Mar 2015 | 3:54 am
    It’s been almost a month since Google announced their efforts to promote mobile-friendly content (be it websites or apps) in their search results. Since then, speculation has been rife on how it will work, which sites it will affect, how to prepare your site/app and ride the update when it arrives, and what will happen to the poor sods who don’t fall in line. Why is a Mobile-Friendly Algorithm Update Needed? Mobile internet traffic and usage, mobile search, mobile search spend, and mobile ecommerce transactions have all eclipsed their desktop counterparts, if not yet in the US (Google’s…
  • 7 Entrepreneurs Share Real Life Success Stories

    Hiral Rana
    19 Mar 2015 | 6:58 am
    What inspires you the most for life, work and to achieve your dreams? There are so many sources of inspiration such as books and quotes but I think learning from real life success stories helps to know how successful people think, act and take the decisions. We asked a few successful entrepreneurs to share single biggest lesson they learned during their entrepreneurial journey and we got some really good answers which are worth considering. So, go ahead and read all the interesting lessons… Brittany Hodak:  Co-founder at zinepak. She’s @BrittanyHodak on Twitter. One thing I’ve…
  • In Conversation With Scott Cowley, SEO Expert and Doctoral Candidate in Marketing

    Jaykishan Panchal
    3 Mar 2015 | 10:47 pm
    Welcome to the 1st interview of the series of interviews we’ll be conducting on E2M blog. To learn more about the different approaches of various experts, we will interview Entrepreneurs, Small Business Owners, Large Organization Workers, SAAS Marketing Experts, and CMOs to name a few. Our first guest for this series is Scott Cowley. About Scott Cowley: Scott Cowley is a doctoral candidate in marketing, course instructor, and Chair of the American Marketing Association’s special interest group for doctoral students, DocSIG. His research interests include social media, online search,…
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    Search Engine Journal

  • 6 Places to Learn Photoshop for Free (or Almost Free!) by @

    Dan Shewan
    20 Apr 2015 | 7:30 am
    As powerful as Photoshop is, it can be a little intimidating. Here are six places where you can begin your journey to Photoshop mastery,The post 6 Places to Learn Photoshop for Free (or Almost Free!) by @ appeared first on Search Engine Journal.
  • 12 Easy Ways to Encourage Referrals

    Scott Gerber
    20 Apr 2015 | 4:06 am
    Referrals from existing clients are one of the best ways to gain new customers. So how can businesses encourage their customers to refer friends online?The post 12 Easy Ways to Encourage Referrals appeared first on Search Engine Journal.
  • 7 Tools for Building a Happy Community by @livlongley

    Liv Longley
    20 Apr 2015 | 3:52 am
    In this post I teach you 7 tools for building a happy community. These are tools that I've used to build a thriving community of passionate members.The post 7 Tools for Building a Happy Community by @livlongley appeared first on Search Engine Journal.
  • 16 Invoicing and Accounting Tools for Startups by @albertcostill

    Albert Costill
    19 Apr 2015 | 7:36 am
    One of the overlooked reasons startups fail is due to poor accounting. Here are 16 accounting tools for you to consider using for your startup.The post 16 Invoicing and Accounting Tools for Startups by @albertcostill appeared first on Search Engine Journal.
  • A Look at How Google Grows in Real Time [Infographic] by @jonharules

    Jonha Revesencio
    19 Apr 2015 | 5:42 am
    Real time statistics of Google searches and its growth.The post A Look at How Google Grows in Real Time [Infographic] by @jonharules appeared first on Search Engine Journal.
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    AutoRevo Blog

  • Local SEO Presentation From Brighton SEO

    Greg Gifford
    14 Apr 2015 | 2:28 pm
    Greg’s Local SEO presentation from the largest search marketing conference in the UK. Learn about Local SEO – why it’s important, how it works, and what to do on your site to get more visibility online. The presentation covers the latest tips about Local Search, the recent Pigeon update, and other important tips for better online visibility. Check out Greg’s presentation from last week’s Brighton SEO, the largest search marketing conference in the UK. While the presentation is geared towards businesses in the UK, the tips are universal. Hear the latest tips for…
  • Google’s Mobile Update on April 21st

    Greg Gifford
    7 Apr 2015 | 6:55 am
    The Upcoming Google Mobile Update on April 21st Google is going to roll out an update to how websites are ranked in mobile searches on April 21, 2015. Our customers have nothing to worry about, but other dealers are calling us and asking about the update… This week’s video covers what’s coming with the update, which sites will be penalized, and how to tell if your site is safe. If you’re worried about Mobilegeddon, you’ll definitely want to watch. VIDEO TRANSCRIPT Hey there, and welcome to another Tuesday Tip Video Clip. This week, we’re talking about mobile.
  • Automotive SEO Webinar for FIADA

    Greg Gifford
    31 Mar 2015 | 5:22 am
    fiada webinar.mp4 Last week, I presented a webinar on Automotive SEO for the Florida Independent Auto Dealers Association. As always, we wanted to share the presentation with everyone, so we created a recording to post here on the blog. This video clip clocks in right at 36 minutes, so if you don’t have the time to watch now, you should just save the link and come back later. You’ll need to have a note pad handy, it’s chock-full of awesome tips on how to get your dealership to show up higher on local searches. The post Automotive SEO Webinar for FIADA appeared first on…
  • How to Check Your Citations With Moz Local

    Greg Gifford
    24 Mar 2015 | 7:36 am
    How to Check Your Citations With Moz Local [VIDEO] Citations – or mentions of your name, address, and phone number – are a big part of the ranking signal for local businesses. It’s important that your citations are consistent, so that every time your info appears online, it’s the same info. Google expects to see consistent information, so if you’ve got mismatched or duplicate data, it can hinder your rankings in local searches. This week’s tip video walks you through using Moz Local, a free tool that checks your listings on 15 major citation sources. Watch…
  • Google My Business Phone Support – Tuesday Tip Video Clip

    Greg Gifford
    17 Mar 2015 | 10:19 am
    phone support It’s notoriously hard to claim your Google My Business listing (what used to be called Google Places). You’ve got to get Google to mail you a postcard with a PIN, then you have to log back in, enter the PIN, and finally claim your page. Unfortunately, it seems like the cards always get tossed out with the junk mail, or sometimes never show up. If you’re having problems claiming your Google My Business page, you should use Google’s phone support. Watch this week’s video and learn how… VIDEO TRANSCRIPT Hey, and welcome to another Tuesday Tip…
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    Launch Digital Marketing

  • Google’s Mobile Friendly Algorithm Countdown  – Are You Ready? Three Things You Need to Check Right Now.

    Jennifer Strilko
    7 Apr 2015 | 12:52 pm
    It’s almost here – soon Google will officially be counting ‘mobile friendly’ as a ranking factor. Google’s new Mobile Friendly Algorithm is scheduled for release on April 21, 2015. What does this mean? It means that if your site is not mobile friendly, providing the best possible user experience for your visitors on mobile devices, you may see your site fall in the search rankings. Here’s what you need to know and check right now before the algorithm is released.*1. Check Google’s mobile friendly testing tool. Quick and easy, this tool analyzes a URL and indicates if it has…
  • Four Tips to Easily Promote Your Business on Instagram (and Have Some Fun Doing It!)

    Jessica Pierre
    15 Mar 2015 | 9:38 pm
    With the emergence of social media as a game-changing communication tool, everyone—from local teenagers to global corporations—has more diverse platforms through which to promote their ideas, causes, and businesses. What’s especially great about social media for businesses is that it has become a low-cost, powerful marketing tool that puts creative direction and control of advertisements in the hands of business owners. It allows all businesses, large and small, to reach out directly to their current and potential customers using easy, real-time social media marketing tactics.One social…
  • Three Simple Tips To Help Boost Your Business’ Presence on Social Media – Organically!

    Katie Garrity
    6 Mar 2015 | 3:28 pm
    Social media can be a very gratifying marketing platform when it comes to your business, but it can also often be a difficult domain for small businesses to maneuver. There is a lot of information out there on the best times to post, the best content to post, and the best social outlets to use when posting—it can be overwhelming for any business that wants to make their brand more visible on social media, and it’s getting harder and harder to do this organically.Below you will find three simple tips on how to optimize your business’ social platforms in an organic way.1. Never…
  • Get Users Where They Need to Go – A How to Guide for Implementing Geolocation

    Steve Vorass
    28 Feb 2015 | 9:45 am
    Each new project I am involved with at Launch is a learning experience.  I find the best technologies available and implement them to fit our clients’ needs.  The latest tool I’ve added to my arsenal is for our client Chicago Maps. Chicago Maps needed a way to display their printed maps on the web.  We also wanted the site to find the current location of the user’s device and let them know where featured locations are in relation to their location. We also wanted to provide walking and driving routes to the featured locations.  I decided to use the geolocation…
  • What do Car Dealerships and Barbie Have in Common? A Guide to Search Term Reports & Negative Keywords

    Buffy Bailey
    25 Feb 2015 | 4:44 am
    Heads up, I’m going to start this blog post off with a scare tactic that involves an AdWords horror story. Hang in there. By the end you’ll know how to avoid wasting your ad dollars with a few simple steps.A year or so ago we took on a dealership that had been running their AdWords account through a different marketing agency (that agency will not be named here). After gaining access to their existing account, we began doing some clean up. We conducted a search term report that shows you what users were actually searching for when your ad was triggered.  The dealership sold Jeeps and…
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    Inbound Marketing Agency

  • How to Generate Leads Online as an IT Company
    15 Apr 2015 | 1:13 pm
    The internet has changed drastically in recent years, causing the sales process to change significantly as well. Because of this explosive online growth, up to 80% of B2B sales cycles are actually completed before the buyer even considers contacting the vendor they are interested in. This change is significant for B2B companies, like IT management companies, but very few business owners and CEO’s have made the changes necessary to adapt their marketing and sales strategies to the new buying habits of their audience. How can B2B companies make this change? Inbound marketing is the process of…
  • What Makes A Keyword Good For My Business, Anyway?
    6 Apr 2015 | 12:16 pm
    This is a great question. … and one we’ve been asked in one way or another by many of our clients. When it gets down to it, a ‘good keyword’ can have a lot of different meanings. Check out these definitions as an example: A good keyword could be… A query that is relevant to your company with a lot of search volume, but low competition. (SEO) A query that is cost effective and shows a lot of purchase intent. (PPC) A search term that your target audience frequently uses and has a high conversion rate (CRO – Conversion Rate Optimization) So, you can see that…
  • Seattle Area Attorney The Jones Firm Receives New Responsive WordPress Website
    2 Apr 2015 | 2:14 pm
    The Jones Firm is a Seattle area law firm that specializes in serving individuals and families with award winning personal injury representation. Their approach has helped clients achieve a high level of success in regard to their personal injury claims. Dax Jones, the lead attorney of The Jones Firm, takes a personal interest in each client’s case. His general practice area is personal injury which includes: car accident, motorcycle accident, pedestrian accident, trucking accident representation, and more. The Jones Firm Website Design and Development Needs: The Jones Firm needed a…
  • How to Use Social Media Marketing to Generate Leads
    30 Mar 2015 | 12:34 pm
    As of 2014, 74% of internet users in the United States use one or more social networking sites. And 72% of B2C marketers have acquired a customer through Facebook. Social media is not just a place to meet and talk to friends and family anymore. Social media is place to connect people digitally, and is the perfect place for businesses to connect to potential and current customers. Although social media marketers struggle with lead generation and ROI on social media, if used correctly social media marketing can be a very beneficial inbound marketing strategy for businesses. To learn how to…
  • 7 Actionable Steps For Creating A Successful Blog Strategy
    26 Mar 2015 | 1:39 pm
    Creating a successful internet marketing strategy is a hot topic when it comes to business growth plans. At no other time have we seen such an influx of content, social media, and collaboration from businesses taking their online presence to further levels. In fact, you could probably say that we’ve seen a complete transformation of content in the online space in a matter of just 2-3 years. Thought leadership has taken front space, not in the form of print, but online – and it’s not enough to just be online and have a blog. Businesses must be intentional in a space…
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    Top 5 SEO

  • What can the General Election 2015 teach us about content marketing?

    Nina Cresswell
    9 Apr 2015 | 7:28 am
    Nina Cresswell from White Horse Digital takes a look at the UK General Election 2015 and what the major parties’ campaign strategies can teach us about content marketing. Can we predict the General Election this year? It’s hard to say. Where polls once weighed heavily between Labour and the Conservatives, we’re now seeing a sundry of parties slicing up the votes. The Green Party, UK Independence Party and the Scottish National Party have seen huge surges in support, creating new factors the British public (not to mention the campaigners) have never had to deal with before. The…
  • Building Your Authority: To Get Ahead… Get Quoted!

    David McSweeney
    30 Jul 2014 | 10:55 am
    Authority. If you are a regular reader of internet marketing/SEO blogs, you’ll see that word popping up a lot; become an authority, build your authority, authority this, authority that. It’s probably up there with ‘content is king’ as the most overused phrase in SEO, but you know what, there is a reason for that… It’s because it’s true. The thing is, once you become a recognised authority in your niche everything else falls into place. Link building becomes easier (in fact you probably won’t have to actually ‘build’ any links),…
  • Negative SEO: What Happens When You Go To War With A Link Network…

    David McSweeney
    16 Jul 2014 | 11:11 am
    I’ve picked up quite a few new links recently. In fact, in the past month I’ve picked up over 11,000. Check out this graph from Ahrefs, which shows the total number of referring pages to top5seo jumping from 3,261 on the 12th June to a whopping 14,447 on July 11th. Referring domains have jumped from 214 to 575 in the same period. So, what’s the reason for this huge increase? Well, you may already have guessed, but we’re looking at two words that are the subject of much contention in the SEO community at the moment: – Negative SEO And to really make this…
  • White Hat Link Building: The Zen Masters’ Guide

    David McSweeney
    2 Jul 2014 | 5:01 pm
    White Hat Link Building : The Zen Masters’ Guide Link building has long been the cornerstone of SEO and with google recently confirming that they do not envisage devaluing links as a metric any time soon1, building links to your website will remain a priority through 2014 and beyond. If you want to be visible in the search engines you need links, but post Penguin2, building the wrong kind of links will see your site penalised. Confusing? A little, but fear not! Read on as we dig into how to build links in a white hat way that will see your site build authority, rise up the rankings and…
  • Dual Targeting Content For Double The Links

    David McSweeney
    22 Jun 2014 | 10:32 am
    I’m always looking for ways to get more ‘bang for my buck’ from client content marketing/link building campaigns and today I’m going to share one of my favourite tactics for doing just that – dual targeting. The premise is simple: – We’re going to create a great piece of content themed around our niche, but it is also going to be connected to another niche, allowing us to effectively double up our prospect list. And doubling up our prospect list = the potential to double up on our backlinks! What’s not to like? This works particularly well in…
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    Seven Boats Info-System Pvt. Ltd.

  • Brand Optimizing Lessons for SEO Teams

    Debajyoti Banerjee
    16 Apr 2015 | 6:43 am
    Brand Optimizing Lessons for SEO Teams Brand Optimizing Lessons – In the age of overcrowding among brands, it is a decidedly tough ask to optimize brands. The stiffest resistance comes from the consumers themselves. They are saturated with brands brewing around them. Consumers are quite tired of the traditional branding practices and those ways of making sales. They are looking for a change. If you can give it to them, you are making yourself heard without breaking a sweat. Change does not mean trying out some bizarre stunts to grab audience attention! In the world of 24/7 breaking…
  • The Daily SEO Checklist for your Website

    Debajyoti Banerjee
    10 Apr 2015 | 11:35 am
    The Daily SEO Checklist for your Website Readers of this blog would know that SEO is not something that follows the popular ad catch-line, fit it and forget it! You have to work daily with a SEO checklist in hand. There are no quick fixes to optimizing your website, true. But it is equally true that there is no auto-run mode for SEO. It cannot work in the model that you achieve some lofty goals in terms of keywords or market dominance and then rest on your laurels forever! SEO, like the topsoil, will erode away with time unless you work daily to retain it. That is something that I have found…
  • Sneak Peek of Google’s Update for Mobile Searches on April 21

    Debajyoti Banerjee
    7 Apr 2015 | 11:00 am
    Sneak Peek of Google’s Update for Mobile Searches on April 21 This April 21, Google is slated to release updates to its algorithm that deals with searches made through mobile devices. As you are well aware, mobile searches are so much in vogue that there are some websites, like, that are doing away with their bona fide websites. They are going to rely entirely on mobile apps! Even is slated to go that way soon, because they are apparently not happy with the revenue that they are generating through PCs. In this post, I have shut out all the clamor gathering storm…
  • What Entrepreneurs Can Learn from Commonfloor Co-founder Vikas Malpani

    Debajyoti Banerjee
    5 Apr 2015 | 12:15 pm
    What Entrepreneurs Can Learn from Commonfloor Co-founder Vikas Malpani “Plans are dispensable, planning is not”…you nod in acceptance! “If you are an entrepreneur, your wife calls and you suddenly do not recognize her but when a client calls midnight you know his entire history”… you straightway start relating yourself with such situation. Laced with right dose of practical jokes, such engrossing has been the Ignite Talk session with Vikas Malpani of Commonfloor (@vikasmalpani) fame that everyone who has attended the show must have gone back with a big packet of start-up…
  • – Inter-personal social influence network website

    Debajyoti Banerjee
    3 Apr 2015 | 12:53 pm – Inter-personal social influence network website Jarios is your inter-personal social influence network to help people improve their response and actions … for you. For free. Social influencing is comparatively a new concept and if properly market it’s true potential, is definitely going to be one of the top social networking websites in coming future. Motivate, enable, and influence, all those who you interact with – in business, workplace, and social engagements. Get ready to experience the future of social media. This new networking site not…
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    Positionly Blog

  • Universal Social Media Lessons from the Travel Niche

    Rohan Ayyar
    13 Apr 2015 | 3:08 am
    A travel company has a lot going for it when it comes to content. The world, quite literally, is their oyster. From writing about faraway lands to sharing recipes of exotic foods, there’s so much variety in what you can post on social media that your target audience will love and connect back with your brand. But can you replicate the same diversity for the niche that you work on? Read on to find out. Tickle the Visual Senses to Drive Engagement Travel brands have a free rein gives to experiment with various types of content on their social media pages. They have access to just about every…
  • The New Positionly Is Finally Here!

    Oskar Krawczyk
    2 Mar 2015 | 10:04 am
    It’s been a while since there was any communication about any new features or improvements to Positionly… but, there’s a very good reason for this! For the better part of the last 5 months, we’ve been working on the next big version of Positionly! It’s our pleasure to finally introduce it today. Some of you already have had access to it during the private beta period; all your feedback was super-valuable, you’ve caught a bunch of bugs that we’ve missed, and, most importantly, you’ve helped us shape the direction of the new Positionly. For this, we thank you! Today’s a good…
  • 5 Must-Have Contents For E-commerce

    Francesca Zadra
    26 Feb 2015 | 6:58 am
    In the previous post Kinga shared with us some crucial tips about e-commerce SEO. You’ve learned how to properly optimize an onsite content. Today you will also find out what types of content you should publish at your online store. Words are vital tools in the world of e-commerce. Used effectively, they create a compelling sales proposition that not only persuades people to buy, but has them coming back for more. Use them badly, however, and they could well be sending that prospective buyer straight to a competitor’s website. Success means including 5 must-have types of…
  • How to Use SEO to Optimize Your Ecommerce Website

    Kinga Hulewicz
    13 Feb 2015 | 1:56 am
    Purchasing online entails that a buyer is not able to touch, try out or verify an item he sees online. Nevertheless, ecommerce stores are more and more popular every day. The recent Google study says that customers have gone “from midnight snacking to midnight shopping”. Online shopping has become a form of spending free time and also a great way to save some time and money. For ecommerce business owners popularity of buying online (also via mobile devices) means two things: first of all, there’s no need of educating customers about the pros of purchasing on the web, but on…
  • Valentines Day… and Many Other Reasons Why You Should Use Seasonal SEO

    Krystian Włodarczyk
    5 Feb 2015 | 4:15 am
    Quick question – what have you prepared for Valentines Day? Any plans? I’m sure you do. In this article I will not talk about the best ideas on how to plan the perfect evening with your date, but rather about the best ones on how to use seasonal SEO for your business (yeah, I know – it’s not a very romantic statement, but let’s leave this kind of of stuff for a less commercial occasions;). Seasonal SEO People are constantly searching for information online, but the number of searches concerning seasonal events like Valentine’s Day or for example – Mother’s Day, is…
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  • Is your Website Mobile Friendly? If Not, Prepare for Mobilegeddon

    Salman Aslam
    8 Apr 2015 | 12:00 am
    We’ve all seen what Google algorithm updates can do to businesses, for some it is nothing less an apocalypse as a lot of small businesses rely on search engine traffic to sustain and grow their business. The bad news is that it is happening all over again, Google announced that on April 21st 2015, Google will roll out an update that will make mobile-friendliness as a part of ranking signals and websites which are mobile friendly will get significant boost as non-optimized sites will get pushed down. Here is an excerpt from their official statement: Starting April 21, we will be…
  • Best eCommerce Platform: Shopify vs. Bigcommerce

    Salman Aslam
    6 Apr 2015 | 12:00 am
    The task of choosing an ecommerce platform isn’t an easy one. First, there are so many different platforms to consider and each has it pros and cons. Some are incredibly easy to use and well-suited to beginners, but are designed to handle only simple transactions. Others are robust and feature-packed, but require more experience and time to manage. The key in choosing any platform is to look at what it can do and to match it to your needs. You need to walk into the comparison knowing: What you want to accomplish with the platform What you want to sell How you want to sell it What your…
  • Siteground vs Bluehost – Which one is Right for your business?

    Salman Aslam
    23 Mar 2015 | 1:00 am
    Finding a great hosting provider for your WordPress site can be a daunting task. There are simply too many options to choose from. Luckily, at Omnicore Agency, we want to take some of the guesswork out of finding the right hosting provider for your site. We’ve taken a look and done a comparison of two popular hosting providers: SiteGround and Bluehost. We want to see which one comes out on top for offering the best value, best support, and best performance for a WordPress site. Here’s our rundown. SiteGround Hosting Billed as carefully tailored to meet your needs, SiteGround…
  • Best Professional and Entry-Level DSLR Cameras of 2015

    Salman Aslam
    16 Mar 2015 | 1:00 am
    While we all might have cameras built into our phones, sometimes you just need a better camera. Bloggers of all types and skill levels agree that having the right digital camera can make all the difference in the experience they deliver to their readers. Not to mention, all types of blogging can benefit from having beautiful photos to accompany posts. Food bloggers, fashion bloggers, mom bloggers, sports bloggers, and every blogger type in between rely on DSLRs to go well beyond what’s already built into their laptops and smartphones. With the right camera (and the right photo editing…
  • The Definitive Guide to Blogger Outreach

    Salman Aslam
    9 Mar 2015 | 1:00 am
    Everyone wants to be known. Maybe you’re a small business that wants to connect with influencers in your community. Maybe you’re a life coach who wants to connect with people who you know you can inspire. Maybe you’ve made something amazing and you want it to sell. Whatever your reasons behind being known, it’s universally understood that getting found doesn’t just happen. It takes work, patience, and time – but it can go faster. That is why I’ve written for you: Blogger Outreach: The Definitive Guide. Reaching out to people who can share your story,…
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  • Google Update: Make Your Website Mobile-Friendly before April 21 to Avoid Traffic Loss

    29 Mar 2015 | 12:04 am
    Is your website responsive or mobile-friendly? If it isn’t, well, you better get to work. Google, in a post on their Webmaster Central blog, announced that they will be rolling out a major update to search results. From 21 April, websites that are mobile friendly will start ranking higher than those that are not. Google has been warning website owners to get mobile friendly for quite some time. Now they have decided to take it to the next level. Google uses more than 200 ranking signals to determine how to rank pages. The mobile friendliness of a website is going to be a significant one. As…
  • Why Content Marketing Is Important For Small Business SEO

    9 Feb 2015 | 2:57 am
    Content marketing is one of those things you see big brands doing these days. There are lot of guides and posts talking about how brands can reach their target audience through right content marketing.That is indeed very true. But they do overlook content marketing for small businesses. Most small business owners focus on local SEO, getting positive reviews in local directories and paid advertising without putting much focus on content marketing. What these small business owners don’t realize is content marketing, when applied to their small business website, can do wonders and provide…
  • Don’t Ignore SEO In Your [Small Business] Digital Marketing Campaign

    28 Jan 2015 | 1:57 am
    Digital marketing is the most effective way to approach your target audience in this day and age. Small business owners have already realized that and more and more small business owners turn to a digital marketing agencies for improving their business’s audience reach. Digital marketing is such a huge term that encompasses a lot of different components – like SEO, PPC, local optimization, social media optimization and social SEO. As the idea of digital marketing and its components is increasing, the small business owners are focusing more and more on just one or a few…
  • Does Google Adwords Impact Organic SEO Rankings?

    14 Apr 2014 | 9:55 pm
    Most of the offline businesses often wonder whether using Google Adwords affect SEO or not. Since last month, I have had 4 emails asking less or more the same question. Their question was - Does Google Adwords Impact Organic SEO Rankings? To make it easier for me as well as future clients, I have decided I will create this post and share it with all my clients and future clients. Does Google Give Preferential Treatment For Adwords Advertisers? What is your take? Do you think Google is bias and gives preferential treatment in terms of organic rankings to the websites that employ Adwords? The…
  • Revivify Your SEO Campaign In 7 Easy Steps

    24 Feb 2014 | 11:34 pm
    The primary source of traffic for most of the websites is search engines. The Forrester Research report of last year clearly shows that search engines are #1 traffic source for webmasters. SEO is the art of optimizing website for better search engine rankings. The aim of a SEO campaign is to improve your website’s traffic reach. But yet, blatant SEO (by just building links and pumping out content) is not good. The ultimate goal is to sell your product and services and gain conversions. For doing so, you need to pay special attention to your SEO plan. You need to ensure that you have a…
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    Monitor Backlinks Blog

  • How Big Brands Rank High In Google By Abusing The Algorithm

    20 Apr 2015 | 2:40 am
    Big brands are dominating the SERPS for the most important keywords. But does that mean they do SEO better than anyone else? Do they know a secret to rank higher in Google or are these companies tricking the algorithm? Few days ago, while doing some competition research for domain registration and hosting related terms, I ... The post How Big Brands Rank High In Google By Abusing The Algorithm appeared first on Monitor Backlinks Blog. Related posts: 29 Experts Talk About Online Marketing Mistakes and Myths Online marketing is like a roller coaster ride, with many... 18 Types of Backlinks…
  • How To Prevent A Google Penalty Catastrophe – Survivor Guide

    16 Apr 2015 | 2:23 am
    Building a solid online presence can be challenging, especially if you’ve just started your first website. Many online businesses, small or large, rely on search engines traffic and Google penalties are the biggest threat to them. A sudden loss of visits would be frustrating and most of the time catastrophic. Unfortunately, many webmasters are ignoring ... The post How To Prevent A Google Penalty Catastrophe – Survivor Guide appeared first on Monitor Backlinks Blog. Related posts: How I Recovered From A Google Panda Penalty – Case Study Recovering from a Google Panda penalty is…
  • Quality Backlinks VS Bad Backlinks – What’s the difference

    10 Apr 2015 | 6:43 am
    So you want to build quality backlinks to your website and rank higher in Google. That’s what all SEOs want. With Google Penguin and other similar threats, you have to be very cautious at what type of backlinks you are building. If your website has lots of quality backlinks, good things will happen to your ... The post Quality Backlinks VS Bad Backlinks – What’s the difference appeared first on Monitor Backlinks Blog. Related posts: 34 Search Engine Optimization Tips – Techniques and strategies for best SEO results Everyone could use some good search engine optimization…
  • Backlinks removal and analysis – How to delete bad links

    8 Apr 2015 | 1:01 am
    Backlinks removal services became very popular in 2012, after the release of Google Penguin. Prior to the algorithm update, the more backlinks your website had, the higher the chances to rank high for your keywords. Before, links couldn’t harm your SEO. When Google Penguin was released, things changed dramatically. Websites with an unnatural backlinks profile ... The post Backlinks removal and analysis – How to delete bad links appeared first on Monitor Backlinks Blog. Related posts: How to recover from a Google penalty – Penguin, Panda and manual actions According to Google,…
  • 34 Search Engine Optimization Tips – Techniques and strategies for best SEO results

    2 Apr 2015 | 11:49 am
    Everyone could use some good search engine optimization tips. SEO is an ever-changing process, and therefore you have to be up to date with all the algorithm updates and best practices. If you are looking for some good and actionable SEO tips, you arrived in the right place. Search Engine Optimization is something every website ... The post 34 Search Engine Optimization Tips – Techniques and strategies for best SEO results appeared first on Monitor Backlinks Blog. Related posts: How I Recovered From A Google Panda Penalty – Case Study Recovering from a Google Panda penalty is…
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    Optimind Technology Solutions

  • Website Performance Tips: Top Online Tools To Optimize Images

    15 Apr 2015 | 12:42 am
    One of the best practices in improving page speed is to optimize individual webpages. After all, the faster the page loads, the higher the chance of conversion, which can later be maximized to leads and sales. A webpage generally covers multiple elements that can range from texts to pictures and videos. We’ll focus more on pictures for this post. How To Optimize Images Online All global and PH SEO communities know that image optimization is critical to website performance. In fact, there are several ways to work around it. There’s considering the file format to use, specifying the width…
  • Front-end Developer

    21 Jan 2014 | 10:29 pm
    We’re currently looking for a Front End Developer that’s passionate about creating beautiful web experiences. The ideal candidate will have a solid understanding of design, and usability while also having the front end chops to create rich new experiences. He/She should be a flexible, highly independent worker as well as an excellent team player who can work efficiently under tight deadlines and will thrive on the product team’s passion for quality and delivery What you will be doing: Design, implement and maintain web-based user interfaces using HTML, CSS and JavaScript. Work with…
  • SEO Specialist

    16 Jan 2014 | 2:36 am
    We’re looking for an experienced SEO Expert to join our team and execute new opportunities for improving high-quality organic search engine traffic. The ideal candidate will demonstrate expertise in search engine optimization and the ability to dig into analytics data. You’ll analyze website traffic for trends and use patterns to identify quality customer habits and behavior, and provide metrics driven recommendations for website modifications. RESPONSIBILITIES: Drive overall SEO strategy and execution. Develop and own key performance indicators for SEO effectiveness, including…
  • SEO Trends And Predictions For 2014

    7 Jan 2014 | 8:02 pm
    SEO Trends And Predictions For 2014 The field of SEO is one of the most dynamic industries. What was effective and successful a few years ago may not be good practice now and what may be a valuable SEO practice for this year may also not work for next year. SEO can be as changing and versatile as fashion and just like the fickle fashion industry; there are trends and predictions to what out for regularly. Below are some of these SEO trends and predictions that will hopefully help you have a SEO success for 2014. Content Marketing This aspect of search engine optimization becomes even more…
  • SEO Guide:Hummingbird Factors Quick Reference Guide

    9 Oct 2013 | 11:30 pm
    SEO Guide: Hummingbird Factors Quick Reference Guide Google Hummingbird Survival Guide A few key points about Google Hummingbird: Hummingbird was officially announced by Google on September 26, 2013 and has been rolled out for a month prior to the announcement. According to Google search chief Amit Singhal, this is the biggest change to Google algorithm since 2001. While Penguin and Panda were additions to the existing one, Hummingbird is a complete replacement of the algorithm. The first two have been incorporated into the latter though. Like a hummingbird, the update is “precise and…
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    Blogging Den - How to make Blog

  • How to setup Professional Custom Email address with Zoho Mail

    Satish Kumar Ithamsetty
    29 Mar 2015 | 4:09 am
    Professional custom email address is very important for webmasters and bloggers. When you purchase a domain name you will get free email accounts from the Domain registrants. In 2012, Gmail stopped... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 9 Best WordPress Social Plugin List to Share Content

    Satish Kumar Ithamsetty
    18 Mar 2015 | 5:57 pm
    Finding a WordPress social plugin to allow users to share your content on social networks decent is more difficult than it should be Do not you agree? There are thousands of plugins in the WordPress... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Create and Add RSS Feeds to website by using Feedburner

    Satish Kumar Ithamsetty
    15 Mar 2015 | 8:33 am
    Feedburner is another free tool provided by Google and will allow the blog visitors to subscribe your blog via Email. You will create a RSS feed-a data format allowing your blog subscribers to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • WordPress Cache plugins: 5 Best Cache Plugins in 2015

    Satish Kumar Ithamsetty
    11 Mar 2015 | 3:27 am
    One of the most important aspects of a website is your upload speed.If you want to optimize your WordPress web has to offer your visitors a great user experience, plus Google also appreciates... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Google analytics Tracking Code: How to Add This in Blogger

    Satish Kumar Ithamsetty
    5 Mar 2015 | 6:31 pm
    Google analytics is a free enterprise-like solution with a lot of powerful, customized reports and easy to use interface for following visitor activity. By using analytics, we can analyze the visitor... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Dot Com Media Moguls

  • Difficulties in Mobile Web Designing

    Inna Blitshtein
    20 Apr 2015 | 5:31 pm
    Mobile website design is becoming a necessity when building and branding a business. Skilled technicians can guide you through the process and glean over the bumps in the road that may appear when pursuing a transition to more mobile-friendly usage. You want your website to be accessible to all of your customers anywhere they go, but it isn’t the easiest field to get into. Here are some difficulties that might pop up when pursuing mobile website design: Getting to Get the Specifics. When running a complex site, there are certain things needed to be understood. Imagine adapting that dynamic…
  • Using PPC Management to Benefit You

    Inna Blitshtein
    15 Apr 2015 | 5:29 pm
    In today’s world, there are so many ways to get your product out there and on the lips of consumers. A great advertising method is the PPC, or Pay Per Click, Management services. Fancy words aside, it means that your company pays for every time someone clicks onto your page. But how to choose which PPC Management company is for you, and who will work hardest for you benefit? These are some tips for handling and choosing a service provider that will best fit your needs. You’ve got to plan. Before beginning to even hunt for the best PPC Management Company, you first need to figure out how…
  • What Are Social Bookmarking Sites?

    Inna Blitshtein
    10 Apr 2015 | 5:28 pm
    Social bookmarking refers to a method where internet users store, manage, organize, and search for bookmarks of sites that they frequently visit. With this method, you can also see what other people have bookmarked. Listed below are a few popular social bookmarking websites. Utilizing these websites can help increase your website’s traffic through the use of backlinks. StumbleUpon The essence of this website is to explore new and interesting ideas and information from all around the net. It is a kind of a discovery engine that recommends content to its users. People use this website to…
  • The Importance of Targeted Email Marketing

    Inna Blitshtein
    5 Apr 2015 | 5:27 pm
    Targeted email marketing is one of the many techniques used by individuals and companies to make profit in online businesses. There are two popular ways to do this: you could either buy a list of names that have opted to receive information about a similar product or you could build your own list. Why Should I Use Targeted Email Marketing? It is easy to sell something to someone once you know that they are interested in the product or in a similar product. That’s where we can apply the term “targeted.” By buying or building a list of people who are interested in the type of product you…
  • Top SEO Tips to Improve Your Online Presence

    Inna Blitshtein
    31 Mar 2015 | 5:24 pm
    The only top SEO tip you need is this one: Give up on SEO and invest in gold.  April Fools!  — yeah, that was awful. Let’s move on… It cannot be denied that SEO is a valuable tool to utilize in improving your website’s online presence. Having a well-optimized site can help your website stand out from the stiff competition in the market today. SEO is not an easy process but the results are well worth the effort that comes into achieving it. Below are a few top SEO tips to take into consideration in improving your website traffic and your website’s ranking in search…
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    Indian SEO Blog: Tips, Updates on SEO, SEM and Online Marketing

  • Effective Social Media Tactics for Getting More Clicks

    Indian SEO Company
    26 Mar 2015 | 11:19 pm
    Often people think that by publishing updates with their links in them, they can attract more traffic from the social media. However, that is a misconception. Had that been true, all companies would boast of thousands of followers, wouldn’t they? So, how to guarantee more clicks on social media posts? Experts in any reputable SMM Company like generally would come up with the following few suggestions to boost your traffic. Making It Visual or Adding Attractive Pictures Try to include interesting pictures along with your posts to grab audience attention. Be it on…
  • Make your Website Mobile Friendly Today – New Google Update is on the Way

    Indian SEO Company
    9 Mar 2015 | 11:22 pm
    Google has recently made an announcement on its official blog through a post that it is going to make two considerable changes with respect to its search algorithm for the purpose of ranking the mobile search results. These changes are basically related to making the ranking algorithm more mobile friendly. Mobile Friendly Factors The search engine has stated that from April 21, 2015, it will be incorporating mobile friendly factors to its ranking algorithm with respect to the mobile search results. The company has announced that it will be expanding its use of mobile-friendliness as the…
  • Effective Ways Of How To Do Keyword Research In A Smart Way

    Indian SEO Company
    25 Feb 2015 | 3:09 am
    With the increase in online marketing being able to undertake keyword research effectively has become a highly important and essential skill for digital marketers in any SEO company in India. It is not enough for smart marketers of digital content to be aware of ways of developing good list of keywords for SEO and PPC these days. Online marketers of the present day need to know the ways of using keyword research effectively to look for topics on which to write as well as appropriate phrases to be used while writing. In this concern, creating a basic list of the starting items, expanding the…
  • Online Citations and NAPs – Two Most Essential Elements of SEO

    Indian SEO Company
    16 Feb 2015 | 1:40 am
    SEO or Search Engine Optimization is a highly tricky affair. Not only one needs to carry out all regular SEO stuff, but also an entirely new layer of multifaceted SEO activities needs to be undertaken. The most important constituent of Local Search Engine Optimization is NAP. It is a trinity of crucial information that stands for Name, Address and Phone Number. It is also referred to as NAP+W, with people adding in the Website to it. These search engines consider business ‘citations’ for local ranking. Online citations are basically references to the address and name of a company…
  • Six Smart Social Media Strategies to Enhance Your SEO Rankings

    Indian SEO Company
    6 Feb 2015 | 3:33 am
    Some businesses think that they can be found easily in local search results by focusing and relying solely on SEO. Though it is really important to have an effective SEO strategy for your website, it is equally vital to incorporate social media into SEO strategy. SEO and social media marketing are two closely interlinked strategies that go hand in hand. These two organic, inbound strategies concentrate chiefly on building an attractive identity that would naturally grab visitors’ attention. Social media is all about robust brand presence and excellent content. Therefore, the efforts you…
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    Riverbed Marketing

  • How Content Marketing Works To Drive Credibility & Authority

    Todd Mumford
    16 Apr 2015 | 6:52 pm
    Building a successful brand these days requires you (or your business) to have credibility and authority in your marketplace. Regardless of the size of your market share, your company, or the number of players in your industry, it’s possible for you to become a business leader in your field. Content marketing is one of the most useful ways of doing this, according to the The Content Marketing Playbook For 2015 from Forrester Research. Here’s how content marketing works and how to make it work for you. Creates Thought Leadership & Builds Trust Becoming a thought leader is a vital…
  • How To Define Marketing Goals For Your Company

    Todd Mumford
    15 Apr 2015 | 4:04 pm
    To create comprehensive marketing goals for your company, it’s essential to start with a solid, achievable business plan that includes having a clear understanding of your competition. This is the only way to develop a marketing plan that addresses gaps and delivers the results you want. Here is how to define marketing goals for your company to ensure measurable growth now and moving forward: Why Marketing Goals are Important Having well-defined marketing goals provides you with a strategic roadmap or playbook for achieving your business goals. This is useful for several reasons: It gives…
  • Remember When Remarketing: Don’t Let Your Customers Forget You

    Todd Mumford
    10 Apr 2015 | 5:02 pm
    Average conversion rates for websites range from 2% to 10%, depending on your industry and your conversion goals. If you have an exceptionally high conversion rate for visitor to lead of 30%, that still means that 70% of your visitors leave your website, possibly never return, and thus never convert. Fortunately, you can capture those visitors’ attention again through remarketing. In this post, we’re going to look at what remarketing is and where you can use it to have a second chance at conversion. What is Remarketing? Remarketing is advertising targeted at people who have…
  • How To Be A Great Client for your Marketing Agency

    Todd Mumford
    9 Apr 2015 | 1:33 pm
    Every company wants to have good clients, but not everyone knows how to be one. In the words of John CostelloChief Global Marketing-Innovation Officer of Dunkin’ Brands: “The best way to be a better client is to be a better partner, with clear objectives, open communication, quick, thoughtful decisions and mutual respect, where you both listen to each other’s point of view.” Nice words, but is it a case of easily spoken, not so easily done? Here are some time tested methods on how to be a great client for your marketing agency. Sustain a Sound Client/Vendor…
  • What You Can Learn from the Google Page Quality Rating Guidelines

    Todd Mumford
    7 Apr 2015 | 5:20 pm
    Have you ever wanted to go inside the mind of Google to figure out exactly what makes one page more valuable than another? If so, then the leak of Google’s Page Quality Rating Guidelines is the answer. This 160-page document, released in March 2014, outlines what Search Quality Evaluators (raters) should look for when determining whether a webpage that is returned in search results for a particular keyword meets Google quality standards. In this post, we’re going to look at what you can learn from these guidelines and apply to your own website and webpages. Your Industry…
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    The Web Hosting Bay

  • Uber way to Improve your Website Page Rank

    19 Apr 2015 | 3:12 am
    As a webmaster, you have to be aware of PR (PageRank). What is Page rank? PR is just another ranking factor but it’s still important metric used by robots to... The post Uber way to Improve your Website Page Rank appeared first on The Web Hosting Bay.
  • Google Adsense for Beginner’s

    18 Apr 2015 | 12:13 am
    Some of you will say that with affiliate marketing is easy and excellent way to monetize a blog or web site. The benefit of affiliate marketing is that you are... The post Google Adsense for Beginner’s appeared first on The Web Hosting Bay.
  • How to make WordPress load faster ?

    28 Feb 2015 | 1:01 pm
    Some WordPress Plugins can cause your website to run slow, so make sure and remove any unnecessary Plugins before doing anything else. Make sure you really need all the Plugins... The post How to make WordPress load faster ? appeared first on The Web Hosting Bay.
  • SEO – Why website loading time is important?

    28 Feb 2015 | 12:53 pm
    Let’s start off with website speed and then we’ll go into a little more detail about what you can do to make your website faster. Think about it, if you... The post SEO – Why website loading time is important? appeared first on The Web Hosting Bay.
  • SEO optimization in 2015

    28 Feb 2015 | 12:30 pm
    SEO has changed a lot from 15 years ago, where all you had to do was create a basic html website with your business details, upload to it to a... The post SEO optimization in 2015 appeared first on The Web Hosting Bay.
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    Foster Web Marketing - Web Design, SEO, Video, Social Media & Inbound Marketing Solutions

  • You Have the Power to Help End Distracted Driving

    15 Apr 2015 | 12:53 pm
    You know that it’s dangerous to drive while you’re texting, talking on the phone, eating a last-minute breakfast, combing your hair, or otherwise distracted from focusing on the road. You probably assume that most everyone knows about the many risks of distracted driving. However, distracted driving is still taking lives and causing accidents every day, and there is so much more that can be done to spread the word.April is Distracted Driving Awareness Month, and it also marks the three-year anniversary of the death of Nikki Kellenyi. Nikki’s life was taken in a distracted…
  • Marketing Advice From a Successful Podiatrist

    13 Apr 2015 | 7:00 am
    Dr. Peter Wishnie is a podiatrist with Family Foot & Ankle Specialists. What makes him unique isn’t just the phenomenal success of his practice; it’s that he understands what so many doctors don’t: The key to effective marketing is never to stop learning. With his zeal for building a better practice and our assistance, Peter has been able to keep moving, keep learning, and stay ahead of the game for six years—and the success of his practice shows no signs of slowing.To find out exactly how Peter has achieved such success I sat down with him and got his thoughts on…
  • How to Claim a Listing on FindLaw

    12 Apr 2015 | 11:00 am
    FindLaw BasicsFindLaw is typically regarded as one of the most authoritative directories online for attorneys. Its Domain Authority score is an excellent 91, and its directory ranks very highly for almost all attorney-related search queries. For the purposes of this article, we will be discussing only FindLaw’s directory, not the other services it offers.How Can an Attorney Make the Most of His FindLaw Profile?Since the FindLaw Directory ranks so highly for so many searches, having a presence in the directory can be a great asset and as well as a tremendous leg up on your competition.
  • How Doctors Can Get Better Reviews

    27 Mar 2015 | 9:00 pm
    Reviews aren’t just for restaurants and Amazon purchases anymore. Searches for terms like “podiatrist Miami reviews” have been steadily increasing, as has consumer awareness of doctor-specific review sites such as ZocDoc and Healthgrades.Reviews have become the way potential patients pick a doctor; they’re the modern version of word-of-mouth. If you expect to keep up with the competition you need to understand the importance of reviews and implement a review-gathering process…now!A Step-By-Step Review Strategy for Doctors Three Steps to Online Review…
  • How to Improve Your Local and Mobile Search Presence

    17 Mar 2015 | 5:56 am
    Zach and I recently attended LocalUp Advanced at Moz’s headquarters in Seattle—a conference that delivered current information on how to succeed in today’s world of local marketing. There was one theme that we wanted you to know about, one theme that came up again and again: mobile. From discussing the factors that will most affect Google’s mobile ranking algorithm to updates in the way Google displays local results on mobile devices, the significance of mobile communications to your business’s web marketing efforts could not be ignored.#1 Google’s Local…
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    Exploit Online Demand

  • The #3 Ecommerce Rule

    Tom Shivers
    31 Mar 2015 | 7:00 am
    Here’s an excerpt from my webinar: Revenue-based SEO for Ecommerce Identify traffic sources and keywords with the most impact on KPIs and revenue. In Google Analytics, go to Acquisition > All Traffic > Channels. But if you have Google Analytics Ecommerce setup for your store you will see revenue for each channel and more detail […] From Exploit Online Demand, a publication of Capture Commerce.
  • SEO Checklist Infographic

    Tom Shivers
    12 Jan 2015 | 7:00 am
    This infographic illustrates the points in my recently updated whitepaper, SEO Checklist for Beginners – download it here. From Exploit Online Demand, a publication of Capture Commerce.
  • SEO Checklist For Beginners

    Tom Shivers
    5 Jan 2015 | 7:00 am
    I recently updated my whitepaper SEO Checklist for Beginners to show small businesses how to get better results from search engine optimization (SEO). Over the past year or so Google has emphasized certain factors over others when ranking web pages. For example, click through rates make a difference – can you imagine an organic search […] From Exploit Online Demand, a publication of Capture Commerce.
  • 3 Online Marketing Assets That Make Year-End Reporting Interesting

    Tom Shivers
    20 Oct 2014 | 7:00 am
    Assets in a business are items controlled by the business that generate revenue. Liabilities are debts and financial obligations owed by the business to third parties. So then: Equity = Assets – Liabilities You can evaluate marketing in a similar way… part of marketing is generating revenue while the rest of it is either breaking […] From Exploit Online Demand, a publication of Capture Commerce.
  • Search Behavior Signals That Impact SEO & Conversion

    Tom Shivers
    29 Sep 2014 | 7:00 am
    You’ve carefully selected your keywords, incorporated them into your site and content strategically and you have some good links pointing at your site… But Google just isn’t ranking your site near the top. What’s the problem? Search engines and Google in particular are not as dependent on technical signals as they once were. More business […] From Exploit Online Demand, a publication of Capture Commerce.
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    SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

  • Content Ideas from Performing a Content Audit on Digital Camera E-Commerce Websites

    Lyndon Antcliff
    16 Apr 2015 | 12:54 am
    Creating content on a continual basis for an effective content marketing strategy requires a lot of work and a lot of planning. One way to optimize the content creation process and make it more efficient is to do a content audit of a successful website and pick out some tasty content ideas. Content Audit + Content Strategy Analysis = Tasty Revelations The great thing about doing this is that the website does not even have to be in the same industry, as the themes are usually able to transfer. It can be very useful to look at specific industries, pick out the websites which are obviously doing…
  • Competitive Intelligence Analysis – Mining Niches Using Free Google Tools

    Razvan Gavrilas
    9 Apr 2015 | 2:25 am
    We’ve seen and heard many people just throwing their business online, many times with great products, and failed at it. One of the reasons they failed was because they didn’t have a well structured marketing plan before they started the journey and were missing out on competitive intelligence data. In today’s article we wish to address that issue by presenting the tools made available by Google and going through some concepts and ideas that can be extracted with their use. An idea is basically as good as you can market it, and to market it effectively, you need to have an up…
  • Website Statistics for UK Election 2015 Revealed

    Lyndon Antcliff
    8 Apr 2015 | 1:32 am
    On May 7th the UK will elect MPs, Members of Parliament to form the next UK Government. As this is the most unpredictable UK election in history we thought we would point the cognitiveSEO tool at the subject and see what we could reveal. I think you will agree that there are some very surprising outcomes.   We looked at the websites of the major parties in the UK general election and analyses their backlinks and social signals using the cognitiveSEO tool.   Conservative Party   Labour Party     Liberal Democratic Party   United Kingdom Independence Party  …
  • How Shopping Comparison Sites Use Tribal Content to Boost Brand Marketing

    Lyndon Antcliff
    2 Apr 2015 | 1:55 am
    Tribal content is content targeted at specific tribes or sub-cultures and promoted to them for the purposes of increasing the power of the brand. Which usually means links and social signals.   We know that Google still likes links, and that it does take notice of the data generated on social media, but more importantly, I think it likes the Brand more and more.   When I talk about Google increasingly considering brand as a factor of ranking, I don’t mean they have a knob on the “Google Algo Dashboard”, that says “BRAND”, and they are turning it up to 11.   I mean…
  • Amazing Examples on How Irrational Content Spiked Virality

    Lyndon Antcliff
    31 Mar 2015 | 2:16 am
    The aim of viral content is to create increased levels of social signals, shares and views, with the intention of driving people to your webpage and causing people to drop links to the web page.   Mostly we are shown viral content of multi million dollar corporations, Adidas for example spend $1.6 billion a year on marketing and are looking to move it all online. We need to concentrate on using the concept of viral content for small business and provide you with actionable information which can be used to help with the online, marketing strategy.   Viral content is not defined by…
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    SEO Philippines Outsourcing

  • Introductory SEO Course For Your Business Webinar

    Fervil Von
    10 Apr 2015 | 10:28 pm
    And our SEO webinar series is finally back! In this webinar you will learn: clear concept of online marketing and SEO (search engine optimization) how to perform keyword research and website analysis how to implement on-page SEO to your website ways of doing off-page SEO and link building Before the SEO webinar ends, we’ll have your questions answered with our live […] The post Introductory SEO Course For Your Business Webinar appeared first on SEO Philippines Outsourcing.
  • What Your Agency Says Might Be An Online Marketing Myth

    Fervil Von
    22 Mar 2015 | 11:22 pm
    There are a lot of online marketing myths going around in the business industry – whether it is for B2B or B2C – and being informed is the first step not to be misled. If your marketing agency has been saying these digital marketing claims to you, perhaps you might need to do a little background […] The post What Your Agency Says Might Be An Online Marketing Myth appeared first on SEO Philippines Outsourcing.
  • Keyword Discovery: Keyword Search Tools And Tricks You Should Try

    Fervil Von
    7 Mar 2015 | 7:28 pm
    In SEO, every marketing plan starts with an extensive website audit and keyword research. Keyword research plays a very important role on getting hefty traffic to your site but the secret to success is not just acquiring ‘traffic’, the real deal is getting lots of targeted traffic that converts. As you may know, a good keyword research […] The post Keyword Discovery: Keyword Search Tools And Tricks You Should Try appeared first on SEO Philippines Outsourcing.
  • What’s So Good In Digital Marketing And Why You Should Invest In It?

    Fervil Von
    6 Jan 2015 | 9:40 pm
    With the impact of online marketing in the business industry, business owners should know how important for them to have online presence. Presence that will give their businesses the advantages and opportunities to acquire more clients, attract more potential leads and strengthen their business authority in their respective industry. Essentially, online marketing has tremendously made […] The post What’s So Good In Digital Marketing And Why You Should Invest In It? appeared first on SEO Philippines Outsourcing.
  • My First Ever SEO Webinar Will Be Up Soon

    Fervil Von
    18 Nov 2014 | 8:02 pm
    Hey guys, wazzup? Fervil here. Just wanted to give you a head start about our upcoming seminar this Saturday November 22, 2014. Topics that we’d be covering: Introduction to SEO – what search engines are, how SEO works, and why it is in demand Understanding keyword research and website analysis Implementation of on-page SEO Learning […] The post My First Ever SEO Webinar Will Be Up Soon appeared first on SEO Philippines Outsourcing.
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  • How to Procrastinate (And Not Feel Guilty)

    Dhugal Gardner
    1 Apr 2015 | 8:18 am
    It’s that time of day again: you’ve just eaten lunch and you’re back at your desk. The office is almost empty; the only other sign of life is that guy who won’t stop humming “Don’t Stop Believing.” You turn on your monitor and a flood of emails storm your inbox, including one from your boss asking for that Powerpoint presentation you hoped she would forget about. The promise you made yourself earlier that morning to finally finish that monthly report seems more far fetched than ever, and you hate yourself for eating that second Crunchwrap Supreme.
  • Are Local Reviews Hurting Your Healthcare Business?

    Brianna Entler
    27 Mar 2015 | 7:25 am
    In the age of information, consumers rely on online reviews in order to make purchasing decisions. Healthcare decisions are no exception. In order to determine the reputation of potential healthcare providers, patients look at online reviews to ensure their doctor is not only the best qualified but also provides an excellent bed-side manner. The better review your practice receives, the greater the opportunity to convince a potential patient he or she should choose you as their provider. Healthcare reviews exist not only on Google+ but many provider-specific review sites such as ZocDoc,…
  • 6 SEO Mistakes You’re Probably Making

    Dalton Mattox
    27 Mar 2015 | 7:12 am
    SEO is a wild world of complex algorithms that are always changing. Every change and update creates a new challenge to overcome, and there are so many that it’s not difficult to fall behind. In our haste to become the next SEO guru, many of us fail to master even the most basic SEO principles. Don’t get slipped up by these careless mistakes! 1. Duplicate Content Duplicate content is content or images that are found on more than one page of a website. A search engine will view this duplicate material as an attempt to make a website appear larger than it really is.  Duplicate content…
  • How to Host an Engaging Google Hangout on Air in 11 Steps

    Kristina Drake
    5 Mar 2015 | 1:24 pm
    Salvatore Vuono via Free Digital Photos Are you looking for new ways to utilize Google+ for your company? We recommend Google+ Hangouts on Air, the live-broadcast feature on which you can share your industry highlights and insights. Our helpful guide shows you how in just 11 steps. Connect Your Social Accounts In order to host a Hangout on Air, you’ll need a Gmail, YouTube and Google+ account. Google+ account – Decide if you want to connect your business or personal account with Hangouts. YouTube account – Go to YouTube’s Advanced Settings, select Connect With a Google+ page and…
  • 6 Tips for Spurring Creativity

    Brianna Entler
    26 Feb 2015 | 1:33 pm
    As members of a creative industry, we have to come up with innovative ideas on a daily basis. But sometimes the creative well runs a little dry. We’ve all been there before. Staring at a blank page with that angry, blinking cursor demanding words (and not to mention clients demanding results!) is never a fun way to spend your work day. A secret though? All that staring isn’t productive. So what are you supposed to do instead? Here are a few tactics I use to help me out of a creative rut: 1. Step away from the computer courtesy of Drew Coffman Take a walk. Get some coffee. Go for lunch.
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    Avatar » Blog

  • How To Create A Blog That Converts

    Katie O’Neill
    29 Mar 2015 | 2:03 pm
    The benefits of a blog, for content marketing and SEO, have long been understood and appreciated by online marketers. The extra word count gives you lots of room for keyword development and creating useful content generates organic links. Another crucial way you can use your blog is to drive conversions themselves. Using a blog as a sales tool is a tricky business. If readers sense the intent is not for their benefit, they’re likely to disregard the blog as an authority entirely. However, if you manage to strike the right balance, it’s a great way of getting engaged readers to…
  • How To Protect Your SEO After A Website Redesign

    Katie O’Neill
    14 Mar 2015 | 1:17 pm
    Here at Avatar we see this happen again and again – a new site gets designed but all the on-page search engine optimisation (SEO) work gets wiped out by the new designer who is more fixated on how cool the new site looks. Many web designers don’t know much about SEO at all, or it’s simply not a main part of their business so they don’t include it in their site revamp processes. SEO is something that takes time to build up, so this can throw away months or even years of hard work. Over the years, we have had a number of S.O.S. calls where a site has dropped like a stone down…
  • The Engagement Factor In SEO

    Katie O’Neill
    20 Feb 2015 | 1:53 pm
    The SEO industry has traditionally relied heavily on data, provable results and historical data. For good reason. This information can be used to make predictions and calculations as well as demonstrate results to clients and illustrate why certain SEO techniques are effective or important. However, this doesn’t account for search engine results entirely. It is becoming more apparent that there’s a factor that’s much harder to quantify. That factor is engagement. There are two main kinds of engagement to consider. The first is onsite engagement – these areas have been…
  • Preventing Pogo-Sticking On Your Website

    Katie O’Neill
    8 Feb 2015 | 2:04 pm
    Pogo-sticking refers to searchers clicking through to a website, from the search engine results page, then quickly clicking back. It indicates to search engines, like Google and Bing, that the searcher was not happy with the site they clicked on. It’s a frustrating experience for searchers and, therefore, something search engines want to avoid as much as possible. If your website is one of the websites that users pogo stick away from, this sends a signal to search engines that you don’t deserve the top spot in the rankings. The main cause of pogo-sticking is a website that is…
  • Custom Graphics Creation Tools

    Katie O’Neill
    20 Jan 2015 | 1:44 pm
    Not every web owner is a whiz with Photoshop or other image creation programs and using the same generic stock graphics as everyone else on the web risks making your business look a dime a dozen as well. However, there are a number of web tools and applications that allow you to create high quality, professional-looking graphics yourself. By providing a range of bases, symbols, photos and simple editing equipment, independent website owners needn’t hire a specialised graphic designer to create simple but effective graphics for your site. CanvaCanva allows you to create a range of…
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  • Starting a Technology Blog – Is it Worth It?

    Keyur Lalani
    13 Apr 2015 | 6:56 pm
    Take up any popular list of blogs and most of them would be a “technology” blog. Technology blogging has turned into an in-demand niche. From mobile reviews to launching a new business tool, technology is everywhere and bloggers across all countries are tapping into the growing demand. But, does starting a technology blog has any […] The post Starting a Technology Blog – Is it Worth It? appeared first on Rankjane.
  • 10 Reasons Why Businesses Fail Woefully Online

    Keyur Lalani
    11 Apr 2015 | 11:30 am
    Businesses fail everyday and people are getting heart-broken for losing their investments. It is no longer news that businesses fail woefully online; and this happens nearly every minute of the day. Some happen as soon as the businesses are set, without really having the time to take roots. Others happen much later after the owners […] The post 10 Reasons Why Businesses Fail Woefully Online appeared first on Rankjane.
  • How to Boost Blog Traffic in 30 Days?

    Keyur Lalani
    28 Mar 2015 | 5:52 pm
    Building and sustaining blog traffic is the primary hurdle for any blog owner. Whether it is an authority site or just one of millions of niche sites is immaterial. The point is if you want your blog to earn you any amount of revenue, you need to boost blog traffic, get the steady and sustained […] The post How to Boost Blog Traffic in 30 Days? appeared first on Rankjane.
  • How to Get Free Advertising through Classified Sites?

    Chitraparna Sinha
    5 Mar 2015 | 2:36 pm
    Online ventures with no budget restrictions spend a lot of money on advertising. While paid advertising works if done the right way, you could also try out free advertising. Online classifieds are one of the best and time-proven strategies to gain free traffic. In this article, we present a step-by-step to go about free online […] The post How to Get Free Advertising through Classified Sites? appeared first on Rankjane.
  • Your Guide to SEO in 2015

    Keyur Lalani
    1 Mar 2015 | 7:51 pm
    If you were to identify the watershed years for SEO, it will be 2013 and 2014 because SEO changed unprecedentedly, forever. From Penguin to Hummingbird to a permanent stop to PageRank update, the Google search engine has slammed down spammers and black-hat SEO practitioners, making publishers and bloggers focus consistently on making the achievement of […] The post Your Guide to SEO in 2015 appeared first on Rankjane.
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    IDS Logic Blog

  • Is Magneto Best for Your Online Business Store?

    7 Apr 2015 | 5:13 am
    Choosing the right platform to build your business is not an easy task. With numerous free and open source options before you that promises an easy ride, it is difficult to select the best. But ecommerce business owners have sometime or the other stumbled upon Magento. And if they have not, they have realized the importance of using Magento as their ecommerce platform when they are knee deep in deployment or implementation. Who is Magento suitable for? Magento is one of the most popular ecommerce platforms that can easily handle 50,000 users, 1000 categories and 100,000 products. The quality…
  • Why India Is Considered The Most Matured Global Software Outsourcing Destination?

    26 Mar 2015 | 10:37 pm
    It is a popular saying that executing a great idea is the only more powerful thing than a great idea. And this is quite pertinent to the Indian software industry as it has created a powerful presence in the global IT market by smartly harnessing its pool of talented resources. India’s rise as a leading software solution provider in the past two decades is magnificent. The most defining reason behind this success is its ability to expand its horizons in newer markets, capability to offer a wide range of services on the latest technologies and successfully deliver higher value to business…
  • Mobile Apps and Mobile Website: Contributions to Your Business

    18 Mar 2015 | 12:28 am
    The intense use of mobile devices has changed the expectations of the consumers regarding the access to information. Today, we all expect to find every detail of any product or service from anywhere and anytime. And it is supposed that we are likely to get such information from some social networks or by downloading an application. Becoming visible at the right time when the viewers are searching for your services is definitely a challenging task. But at the same time it is also a huge opportunity. Business owners are willing to know if they need a mobile optimized website or an app to reach…
  • Reputation Management: The Life Blood of Your Company

    17 Feb 2015 | 11:05 pm
    Companies all over the world are becoming more and more conscious about how people feel about them. Today, social media and online marketing have in fact created an environment that requires the need to effectively manage a brand’s image. Corporate reputation is an overall estimation by which the organization creates an impact on the minds of the visitors or customers. Many organizations consider it to be the greatest asset, as customer’s preference in doing business with the company greatly depends on it. How Negative Reputation Can Affect Business Owners? Damaged reputation can always…
  • How Important is Responsive Design for Your Website?

    27 Jan 2015 | 9:48 pm
    Internet has become an important aspect of our daily life. Be if searching for any information, getting connected, accessing remote files or data, everything is possible through the internet. And with the growth of smartphones and tablet devices, the usage of net has jumped high. Today, business owners are creating websites that can be easily accessed from their mobile so that they don’t have to sit in front of their PC to gain access to online services. Smartphones are becoming more capable of performing a wide range of task and from online shopping, checking emails, connecting to social…
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    4Walls Blog

  • What does Google’s latest Algorithm Update Mean for Businesses?

    Mark Hoban
    15 Apr 2015 | 7:46 am
    From Stepbrothers in Search to Best Buds If you visit the Wikipedia page for April, 21st,you’ll find a list of births followed by a list of deaths. Now, barring the arrival or departure of any notable souls between now and then, “Google Search as We Know It” is one name that will (or should) exist on both of these lists. The Google Webmaster Central Blog announced it first, April 21st will be the day that Google’s algorithm changes to “Expand our use of mobile-friendliness as a ranking signal.” Pretty soon, desktop and mobile search go from bitter step…
  • Welcome Brooks!

    18 Mar 2015 | 12:19 pm
    4 Walls would like to welcome Brooks Eastman to our ranks as a web developer! We managed to lure him away from his freelancing career to a job where he has to actually wear pants. His portfolio is a mix of development and design work but he has always had a passion for the web, where he can deliver engaging and beautiful user experiences. Before freelancing he worked as a web designer/developer for Lindt & Sprunglii in Stratham and was reportedly paid in chocolate. Outside of work Brooks is an avid hiker, lover of beer, uncle, movie buff, and gamer. He lives in Portsmouth and enjoys…
  • Where Content Strategy and Design Come Together

    Mark Hoban
    19 Nov 2014 | 12:53 pm
    Presentation isn’t everything, but it sure helps. Three Things to Keep in Mind when It Comes to Content Strategy and Design I’ll be the first to say that presentation is never the end-all-be-all when it comes to taste or quality. You should have seen the amalgamation of eggs, hot sauce, and vegetables I ate this morning, which wouldn’t pass for an “Omelette” in any kitchen (or universe). Sure, it tasted great — because I know what went into it, I knew the details, and  I knew exactly what to expect. When it comes to writing and content, whether it’s…
  • How 4Walls Taught Londonderry Middle School a Lesson

    Mark Hoban
    2 Oct 2014 | 2:23 pm
    A lesson in Creativity and Technology Update: Check out the Manchester Union Leader’s story on our work with Mrs. Roy’s Creative Computing and Media class. Early last school-year, we decided we wanted to get involved with the community. But we didn’t just want to spend a day picking up trash.  Sure, we might be talented when it comes to picking up trash (Mark even wanted to be a trash collector when he was 2. For a toddler, he was really serious about a good city job with benefits). We wanted to do something that let us use our talents to give something back.
  • what’s it like to be an intern @ 4walls?

    Kyle Phillips
    20 Aug 2014 | 1:09 pm
    Icons and graphics Kyle has been working on for both the 4Walls Media Group website and numerous ads in the Hippo I really didn’t know what to expect when seeking out an internship. I just knew that I would need to have one on my resume before graduation. As a new designer, it’s important I have freedom to try new things and discover my style, all while getting feedback from those around me. With that, I didn’t want to start somewhere extremely corporate as my first career defining opportunity. It’s been almost three months working with this crazy, talented bunch and it continues…
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    Fat Joe

  • The Winner of the #FastestSEO at BrightonSEO Goes to…

    Joe Taylor
    13 Apr 2015 | 6:15 am
    Andrew Thomas at Brightseed with a timed lap of 1.45.504 seconds. We’ll ensure you get your brand new iPad Mini in the post this week! Cracking lap and sterling job Andrew It was a pretty close battle on the F1 #FastestSEO leaderboard at BrightonSEO and Andrew just pipped it by 1 tenth of a second ahead of Richard Lewis. Here is the top 10 #FastestSEO’s on the day: 1.Andrew Thomas @ BrightSeed@awg_thomas1.45.504 2.Richard Lewis1.45.603 3.Mike Fawcett @ iCrossing@stealingwax1.45.898 4.Matt Domm @ Specialist Holidays Group@mattdjourno1.46.742 5.Jaime Gonzalez @ RSA…
  • 8 Hacks To Find Endless Blogger Outreach Opportunities

    Joe Taylor
    4 Feb 2015 | 3:58 am
    Finding blogger outreach opportunities and pitching to bloggers can be time-consuming, laborious and sometimes a logistical nightmare when you’re trying to do it on scale. Some outreach specialists create content first, then outreach to bloggers, and some (like us) build a relationship with the blogger first and then discuss opportunities for placing content or linking out to resources. Whichever way you approach it, there is a common problem of finding and connecting to lots of bloggers in your target audience and niche. This post is designed to give you a great insight…
  • Is Your Anchor Text Profile As Natural As Amazon’s or Wikipedia’s?

    Joe Davies
    9 Jan 2015 | 4:31 am
    This isn’t the first time we’ve blogged about avoiding patterns in SEO. One of the common patterns SEO’s create when building links is unnatural anchor text. Most of the time, it is not the ‘type’ of links SEO’s or webmasters are getting, or the websites they are getting links from that can cause penalties. It’s unnatural keyword anchor text that is the common culprit. Unnatural anchor text distribution is the #1 reason websites get penalised The easiest way for Google to detect algorithm manipulation is through anchor text. You see, back in the day, if you sold ‘red…
  • How To Prove SEO Worth To Your Clients [Infographic]

    Joe Davies
    7 Nov 2014 | 5:21 am
    Proving the value of SEO can be tricky in todays environment. As an online marketing agency you will inevitably be faced with the task of convincing your clients to invest in SEO. Whether it’s content marketing, outreach or good old fashioned link building, business owners and decision makers need to know that the investment they’re making will pay off. Lucky for us, the figures and stats for SEO have always spoken for themselves. Whilst all channels of online marketing like PPC and social have their merits, none can compete with the enormous ROI of SEO. Here’s an…
  • R.I.P PageRank

    Joe Davies
    7 Oct 2014 | 8:15 am
    So it seems we have official(ish) word on the future of Google PageRank. See the video below at the 20.30 spot. Google’s very own John Mueller states there ‘probably’ won’t be any more page rank updates in a Google hangout. source: Search Engine Land Exactly what is (or was) PageRank? “PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.” A once worshipped metric in the…
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    WooRank Blog

  • Does Google Think Your Site Is As Mobile-Friendly as You Do?

    Jean-Louis Lauwers
    9 Apr 2015 | 6:49 am
    In June 2009, Google publically released their PageSpeed tool, a platform that was originally developed for internal use at Google, to help website owners with usability and speed testing. In January of this year, Google released v2 of the PageSpeed Insights tool. The update came with an increased focus on mobile performance and usability. Of course, it didn’t take long for digital marketers, developers and SEO experts to jump on the new release in order to follow best practices and better optimize websites for mobile users. WooRank also recently started using the PageSpeed tool to develop…
  • Mobile Criteria Improvements

    Natalie Jones
    9 Apr 2015 | 6:17 am
    There’s been a lot of buzz about mobile optimization recently. In a total departure from their modus operandi, Google has announced in advance that they are making an algorithm change on 21 April and have explained exactly who is going to be affected. Their mobile search rankings are getting overhauled, and that means that any site that they can’t detect as mobile-friendly could see a major drop in mobile organic traffic. In response to the announcement, WooRank has done some overhauling of its own – you’ll see it in the form of an entirely redesigned Mobile section…
  • Preparing for #MobileMadness (And Other Improvements)

    Natalie Jones
    20 Mar 2015 | 6:15 am
    Hi WooRankers! As you might have read in our newsletter, here’s what’s new at WooRank this month: (Didn’t get our newsletter? If you’d like to, you can sign up here to keep up-to-date on everything WooRank is working on, sometimes even before we release it!) We improved our PDF Editor with better colors and customizations, including a new transparent footer option. PDF Editor Updates, including a new white/transparent footer! The Marketing Checklist has been updated so that users can dynamically filter tasks to appear by topic instead of automatically being broken…
  • How To Claim Back Your Brand On Twitter?

    Divi Fernando
    15 Feb 2015 | 11:30 pm
    Safeguarding intellectual property on social media is a concern with many brands and individuals lately. Impersonations and trademark violations are rather commonplace in the digital world, especially for celebrities and popular consumer brand. Even if you are a small to mid-sized business who has just ventured into social media marketing, you should check to make sure that your brand has not already been claimed or misused by a third party. Worst case scenario, if you do find someone impersonating you or your brand or using your trademark logo, graphics or text, you can report the…
  • Here’s What’s New This Month

    Natalie Jones
    12 Feb 2015 | 6:29 am
    The last couple of months have been busy ones here at WooRank. In case you missed anything, here’s what’s recently gone live. Criteria Improvements Metadata Previously two separate criteria called Microformats and Dublin Core, this updated criterion has been combined and expanded to include RDFa and microdata, which will improve accuracy and ease-of-use in our reviews. Blocking Factors To make it easier to see which elements in your website could be causing the most direct issues for search engine bots, we’ve combined our Flash and Frames criteria into one simple…
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    Dallas SEO Staff

  • How to know if your site is mobile compliant and what to do about it if not.

    Dallas SEO Staff
    13 Apr 2015 | 10:10 am
    From : : “Few things get a webmaster’s attention quite like waking up to a Twitter feed filled with news about a major algorithm update. In the world of SEO, hummingbirds, pandas, and penguins are akin to the Horsemen of the Apocalypse. Most algorithm updates come with vague or no warning, but Google recently announced, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and…
  • Tips to Get More Website Traffic: On Page Optimization

    Dallas SEO Staff
    21 Nov 2014 | 5:21 am
    Anyone who owns a website wants more traffic. Of course! Who would spend time and money building a site and not want others to find it. Your website is intended to do one thing – make you money. If no one finds it or sticks around long enough to purchase your product or service then what’s the point of having a website? fortunately building the site itself shouldn’t take much cost or effort on your part. There are plenty of free website content management systems available that you or a designer can start with. This saves you the cost of developing a site from scratch.
  • Content Optimization: Writing Good Content on Your Website (PART 2)

    Dallas SEO Staff
    19 Nov 2014 | 10:43 am
    It’s important to have content and a lot of it, but it’s also important that your content is properly optimized. By this I mean it talks to your users in a way that is understandable and informative while still taking into account your keyword research. It’s obvious why you need to have coherent content that people care about – without that anyone who does find your page will probably leave before getting through the first paragraph (you’re still here I hope!). Optimizing content based on your keyword research is important because that helps Google understand…
  • SEO VIDEO ADVICE: Optimize Your Website for Multiple Locations and Regions

    Dallas SEO Staff
    24 Oct 2014 | 11:54 am
    Local business owners often ask how to get ranked in cities that they do not have a physical store – it takes some effort, but it’s possible to outrank competitors in their own cities. We’ll show you how. The post SEO VIDEO ADVICE: Optimize Your Website for Multiple Locations and Regions appeared first on Dallas SEO Staff.
  • How to Write SEO Optimized Content for Your Web Site

    Dallas SEO Staff
    15 Oct 2014 | 1:44 pm
    After diligently finding all the correct keywords you should be focusing on, it’s time to write content for your site based on those keywords. You know what people are searching for as it related to your business so you can now use that info to tailor your content towards those search phrases. This is one of many ways Google understands what your page and site are about. Optimize Existing Content First Assuming you already have a site and that site has content, it’s faster to optimize pages that have already been created. Go through your pages one at a time and work in the…
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    VTNS Solutions Blog

  • The What, Why and How of a Great Landing Page

    Adegboye Adeniyi
    19 Apr 2015 | 12:06 pm
    One of the increasing aspects of online marketing that gets talked a lot about is “landing page”. But what really is a landing page? Why should you use a landing page and why are landing pages important to the success of your marketing campaign? Online marketing is an inbound type of marketing which is totally different from outbound marketing. Inbound marketing rely on the premises of gradually coaxing your customers to patronise you by getting your message right in front of them as they seek answers to questions they might have. While creating content is a way to first catch the…
  • Expert Interview with Julie Joyce of Link Fish Media

    Adegboye Adeniyi
    15 Apr 2015 | 6:24 am
    SEO is confusing, link building is getting harder, Google never seems to amaze us with updates and thousands of people are not sure if content marketing is the right word or link building. In this expert interview, Julie Joyce, Link building expert, founder of Link Fish Media and contributor to Search Engine Watch bares her mind on SEO, Link building and the much expected mobile algorithm update from Google. Care to know what she does when she is not building links ?  Read on:     Name:  Julie Joyce  Twitter: @juliejoyce     Q1: The SEO…
  • How to Learn SEO

    Adegboye Adeniyi
    10 Apr 2015 | 11:15 pm
    Ever wanted to learn a special skill? You can begin by picking up books from the shelf and reading. Or you can simply turn to Google and try to read something created for dummies. The last option is to attend a practical training class where you can be taught directly the tricks and tips of the trade. Way back, about 7 years ago, I decided I wanted to learn French. Granted I am a sucker for learning new things.  Even though French was not on my country’s list of even a third foreign language, I was still intrigued enough to try and understand how the French people speaks. By the way,…
  • How to Build An Awesome Social Media Presence (Slideshare)

    Adegboye Adeniyi
    10 Apr 2015 | 11:52 am
      72%of buyers have in one way or the another been influenced by social media selling. This is because people will buy from you when they can trust you and building a great social media presence is another way you can build trust with your customers. While SEO and Email are beautiful ways to start, social media selling can not be overlooked. The greater challenge is then how to get started. Should you follow everyone that follows you back. Or should you go on a retweeting spree? Do you need 5,000 followers before you can say you have successfully built a great social media presence? This…
  • Top 100+ Online Marketers to Follow

    Adegboye Adeniyi
    24 Mar 2015 | 1:47 pm
        Influencer’s relationship is a much need part for any successful marketing campaign and building such a quality list takes time and energy. You need to get people whose value is not measured in how many followers or re-tweet they have but who real values is measured in terms of the quality of their tweet.  These types of influencers are the kinds that can not only help you grow based on their expertise but also are willingly to lend out a helping out anytime. There are many ways to do this. A lot of post exists on how you can leverage different tools to find these influencers…
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    Weblinx News

  • Staying Mobile Friendly for Google’s Impending Algorithm Change

    Marcus Slinger
    7 Apr 2015 | 6:02 am
    Back on February 26th, 2015, Google gave marketers an incredible insight into the changes they have planned for their search algorithms, along with the exact day that these changes will go into effect. Google specifically announced that on April 21, 2015 mobile search engine results pages (SERPs) will be impacted by how mobile friendly a website is. Google wants to make it easier for those people who are using mobile devices to access websites that have been optimized for use on that device, which is something that makes a lot of sense. As you could expect with something this big, Google has…
  • Google Penguin Updates Again

    Marcus Slinger
    8 Dec 2014 | 1:47 am
    Cast your memory back a few months and you may remember a lot of those within the SEO community complaining about the lack of Penguin updates, however, nowadays this seems to be the only thing that is happening! A lot of people are shocked at the amount of updates that are happening recently, with so many changes, fluctuations and reversals occurring. On Friday there were even more changes to those sites which had been hit by Penguin. Although it is important to express that Google have not confirmed all of what’s happened, there is a very strong feeling about this one! So, for those…
  • Google Penguin To Become a Rolling Update?

    Marcus Slinger
    5 Dec 2014 | 2:46 am
    Over the past few weeks there has been a lot of talk about the Google Penguin update, more specifically about the several slow updates that have been pushed out. The first major spike that was noticed was on thanksgiving over in American, or for the UK based readers, November 27th. This was then confirmed by Google, followed by another update which seemed to roll back some of the results. There is one good piece of news however, as some clarification was given (sort off) about the update and the rollout of it. There were two specific answers given by john Mueller in a Google Hangout which…
  • Google Penguin Reversals & Fluctuations Yesterday Morning

    Marcus Slinger
    3 Dec 2014 | 1:32 am
    There are reports that both SEOs and webmasters are talking about seeing both reversals and new changes to those sites which were impacted by the Google Penguin algorithm, all these changes were supposed to have happened yesterday morning. So you know exactly what has happened/is happening when it comes to the Penguin Algorithm, take a look back with us: (1) Google Penguin 3.0 officially rolled out in the middle of October. Google confirmed this and stated that the update would take some time to roll out. (2) Since then we’ve seen several unconfirmed cases of Penguin flutters and…
  • Google: Stop Using The Page Rank Metric, There’s Never Going to be an Update Again

    Marcus Slinger
    24 Nov 2014 | 7:38 am
    The last time that Google did update that page rank was over 11 and half months ago, and at this time Google’s John Mueller informed us that Google probably won’t be updating the tool in the near future. However, now, as expected, John Mueller has said that Google “have no plans to do further updates” when it comes to PageRank. John also stated that Webmasters and SEO should stop using the “Page Rank” metric around their websites. Below you can see the full quote: We would like to remind you that the last refresh to the PageRank refresh was actually an accident and if that…
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    Avanti Vision Digital Marketing Blog

  • What Is Pay-Per-Click (PPC)?

    Doug Lang
    20 Apr 2015 | 8:35 am
    Pay-per-click, or it’s more popular abbreviation PPC, is a form of sponsored internet marketing in which advertisers only pay when one of their ads is clicked. It is a great way to generate traffic to your website, and works best for a highly targeted audience for a limited amount of time. However, if not done properly, it can be a vacuum for advertising budgets. If poorly managed, you could spend a ton of money for a ton of visits, but very few sales. So, for every yin there’s a yang. As with everything, there is both good and bad to PPC advertising – we’ll look at both.
  • Going Mobile: Keeping Your Website Current & Relevant

    Doug Lang
    28 Mar 2015 | 5:48 am
    Think about the last time you did an online search. Was it from a PC? A Mac? More than likely it was from a mobile device – smart phone, tablet, or the mysterious ‘phablet’. More and more people search on the go, whenever a thought strikes their fancy. We no longer have to make a note, mental or on paper, and look up a topic when we get home. Putting the worldwide web at our fingertips has given us access to instant information.
  • Sales, Leads, and Video

    Doug Lang
    20 Mar 2015 | 9:24 am
    Okay, so maybe it’s not as sexy or interesting as the semi-controversial 1989 Steven Soderbergh film Sex, Lies, and Videotape. But, combined, 'Sales, Leads, and Video' should be the most important components of your business’ marketing plan. Video is taking over, if it hasn’t already, the internet. When was the last time you (business or pleasure) went online – social media, search, email – and were not directed to a video of some sort? Informational, how-to, humorous, they’re all out there to make your web experience more informative, educational, and enjoyable. In…
  • Know Your Role.... Is Blogging Right For You?

    Doug Lang
    10 Mar 2015 | 5:54 am
    To blog, or not to blog, that is the question. The answer is not so simple. Blogging can fuel your business by boosting search engine traffic, and can provide positive returns on investment. But, it’s not your only option. There are alternatives out there. For instance, you can promote online contact and activity information on a dedicated page on your website. Then you can spend your time on social networks and communities such as Facebook, Twitter, Google+, LinkedIn, reaching your target audience through posts, comments, and engaging content. There’s a network or online community for…
  • SEO, 15 Basic Facts You Need To Know

    11 Feb 2015 | 9:08 am
    SEO stands for Search Engine Optimization.  I know what search engines are, and I know what optimization means, so this should be easy.  In concept, it is.  Get as many people to come to my website as possible when they search for certain words.  Simple.  So, the more times I use those particular words, the higher I’ll show up on the results page…. Right?
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  • 6 Essential Tips to Get Your Next Article Featured on LinkedIn Pulse

    Olga Mestnikova
    16 Apr 2015 | 10:45 am
    A few months ago, I posted a LinkedIn article that received 30K+ views and hundreds of comments and shares. Several of my articles have been featured in various channels since then. LinkedIn Pulse is not only a great publishing platform for sharing industry news, tips and insights, but it also became a top source of website traffic with over 40% of our company’s website traffic subsequently coming from LinkedIn. We always include LinkedIn as a part of the social media marketing campaigns for our clients and can’t stress enough the importance of LinkedIn and the difference it has made for…
  • A Math Problem That Has Every Social Media User Puzzled

    Sjaak (Jacob) van de Pol
    14 Apr 2015 | 2:22 pm
    A math quiz which was first assumed to be for fifth grade students turned out to be a social media puzzle that caught the attention of bloggers, news channels and online users across the globe. The question asks to solve a math problem based on three simple statements and with ten possible dates. After you follow the steps in the picture it should be a simple elimination challenge. It turns out that the test is a part of the Singapore and Asian Schools Math Olympiad test that targets the top 40% of the student population. Don’t get discouraged though, since everybody is breaking their…
  • 4 Strategies for Blogger Outreach

    Alex Noudelman
    14 Apr 2015 | 7:35 am
    There are over 200 million blogs out there and that means there are plenty of sites for every niche, industry and/or topic; even the most boring ones. We encourage all organizations doing internet marketing to outreach to the ones that pertain to them because link-earning (formerly link-building) is still a very large part of SEO. There is still great value in reaching out to influencers to see if they can blog about your products and services. Here are 5 strategies you can implement to get the online publicity and public relations your enterprise needs to grow: • Host Blogger Events…
  • LinkedIn Welcomes, a Leader in Online Training

    Olga Mestnikova
    13 Apr 2015 | 9:57 am
    LinkedIn purchased, an online learning company, for $1.5 billion. With the acquisition of, LinkedIn has entered the growing marketing for online education and learning and will soon be able to provide its members with educational videos and courses to help develop new skills. “When I look at’s platform, I see a best-in-class collection of high-quality, premium content that is focused on professional skills — hundreds of thousands of videos, comprising thousands of full courses — that make it possible for anybody to easily and effectively acquire a skill…
  • Facebook Opens Its New ‘Live, Work, Play’ Office

    Sjaak (Jacob) van de Pol
    10 Apr 2015 | 6:36 am
    Last week Facebook opened its new office called MPK 20 in Silicon Valley. It is a 43,000 square foot office, which according to Mark Zuckerberg, is “the largest open floor plan in the world”. Frank Gehry, the architect, created a space with lots of small spaces where people can communicate and work together. The building is LEED Gold certified by the U.S. Green Building Council and holds a 9 acre park on its roof with walking trails and outdoor spaces to relax and work. The new building offers a workplace for 2800 Facebook employees and has a tunnel which connects the new office with…
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    Big Red SEO - Omaha SEO and Web Design » Blogs and Articles

  • What Businesses Need to Know About Doorway Pages

    Conor Treacy
    8 Apr 2015 | 7:00 am
    In March, Google published a new post on one of their official blogs about doorway pages. They explained that through the use of a new ranking adjustment, they will reduce the visibility of these pages. Since Google doesn’t want to rank doorway pages, they’re not something you want to rely on as part of your […] The post What Businesses Need to Know About Doorway Pages appeared first on Big Red SEO - Omaha SEO and Web Design.
  • How Important Are Citations for Local SEO in 2015?

    Conor Treacy
    6 Apr 2015 | 7:00 am
    One of the most common questions Big Red SEO receives from potential clients is if there’s a difference between standard SEO and local SEO. While there is definitely overlap between the best practices for both forms of SEO, there is a difference between the two approaches. The reason that it doesn’t make sense to approach […] The post How Important Are Citations for Local SEO in 2015? appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Understanding XML Sitemaps, Content Syndication and SEO

    Conor Treacy
    3 Apr 2015 | 7:00 am
    Content syndication is a strategy that’s used by businesses to reach a wider audience. While content syndication can put a business in front of new prospects, it’s important to do so in a way that doesn’t negatively impact SEO efforts. This post is going to cover what XML sitemaps are, as well as explain how […] The post Understanding XML Sitemaps, Content Syndication and SEO appeared first on Big Red SEO - Omaha SEO and Web Design.
  • What Google’s Mobile Update Means for Your Business

    Conor Treacy
    31 Mar 2015 | 7:00 am
    At SMX Munich, a member of the Webmaster Trends team stated that Google is rolling out a mobile-friendly ranking algorithm on April 21st. While Google is already applying the mobile-friendly label to results, this update will have an even bigger impact. Since Google actually rolls out multiple algorithm changes throughout the course of every year, […] The post What Google’s Mobile Update Means for Your Business appeared first on Big Red SEO - Omaha SEO and Web Design.
  • 7 Tools You Should be Using for Content Creation

    Conor Treacy
    24 Mar 2015 | 7:57 am
    Content doesn’t just happen out of thin air. It develops over time with a lot of thought and precision put into the research, details, and execution. While writers have their own unique methods of organizing their thoughts and designing their web pages, there are a few tools out there designed to make life easier for […] The post 7 Tools You Should be Using for Content Creation appeared first on Big Red SEO - Omaha SEO and Web Design.
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    Website Design Company & Website Development Company

  • Digital Marketing Presentation

    29 Mar 2015 | 11:39 pm
  • Opportunities in Social Networking

    23 Sep 2014 | 4:55 am
    Opportunitiesin Social NetworkingSocial media marketing is a good source of opportunity for any business. It offers the publicity needed for any service or product, and at a minimal advertising cost. As advertisers, it isn't any longer necessary to interrupt anyone with your message; instead, we can get in touch with your clients by means of social networking and provide them positive info and advantages. Nowadays, web marketing is…
  • Be a success At Your Work-from-home Business With These Helpful tips

    23 Sep 2014 | 12:31 am
    Be a success At Your Work-from-home BusinessWith TheseHelpful tipsMany people are finding out that they have the ability to build a home based business that will get them on the road to financial success. While they may have the idea, they do not know how to begin. You have to educate yourself about a variety of different things to launch and maintain a successful home business. This article is where your education starts.Have business cards printed. You can find business card offers online for free or very cheap. You should always include your vital contact information, like your name, the…
  • Connection between Content Management and Search Engine Optimization

    6 Sep 2014 | 6:23 am
    Connection between Content Management and Search Engine Optimization Content ManagementMany of webmasters and search engine optimization specialist forget one main point while doing SEO and that is Content Management. According to the search engine guidelines and especially for Google your webpage’s content must contain your targeted keywords on to search engines.  Keyword DensityFurthermore, for Effective Search Engine Optimization, your targeted keywords’ density must be between 2%-4% according to the search engine standards. There are so many tools to find out keyword density…
  • Importance of Backlinks (External Links) on Website

    3 Sep 2014 | 9:26 am
    Importance of Backlinks (External Links)Dear Webmasters,You must be aware that off page search engine optimization is also one of the key part in Search Engine Optimization task. Backlinks are main part of off page seo, it is also known as External links to the website and from last few years It has been known as Passing Juice to the website.More relevant backlinks, more chance to appear on search engines. Your Website must have to have High PR Backlinks on each URL. High PR URLs can be found on Google Search Engines.For Example:Social Media: Facebook, Twitter, Pinterest, LinkedIn,…
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  • Bing Ads Launch of iOS Mobile App for iPhone and iPad

    Yasir Salman
    16 Apr 2015 | 1:24 pm
    Bing Ads Launch of iOS Mobile App for iPhone and iPad With the launch of Bing Ads App advertisers will now be able to monitor their account performance of their Bing Ads search accounts, ad groups, campaigns, ads and keywords. They will also be able to make simple edits of their budgets and bids, ad groups, pause and enable campaigns, ads and keyword and important notification alerts when your credit card is about to expire. At the moment Bing Ads app is available at US App Store for devices running with iOS 8.1 or later. The Microsoft team says that it plans to support older version of iOS…
  • 9 Easy and Quick Ways to Increase Your Conversion Rate

    Yasir Salman
    16 Apr 2015 | 6:56 am
    Learn How To Improve Your Site Conversion Rate Do you wonder that despite all the traffic you get to your website through all the SEO activities why the conversion rate for your website is low? Webmaster and bloggers usually focus on increasing the traffic to their website and do not focus on how to turn those visitors into potential customers. Here are a few simple strategies that can help you increase your website conversion rate. Interesting Landing Page: The landing page is where the visitor will land first. And the websites which do not have an interesting landing page often fail to…
  • Google’s ‘mobile-friendly’ update Gearing up for it

    Yasir Salman
    15 Apr 2015 | 9:51 am
    Google’s April 21, 2015 Mobile-Friendly Algorithm Update Gossipy tidbits are flying about Google’s forthcoming mobile-friendly update, and bits of information have originated from several sources. Google reported a week ago that a new mobile-friendly ranking factor will be added to the mobile search algorithm on April 21, 2015. The April rollout of Google’s new, mobile-friendly algorithm is required to essentially affect site rankings in mobile search results. Here’s the way to plan for the greatest Google mobile search algorithm update. Google’s Gary Illyes answered…
  • New Features in Bing Places for Business Listing, Calling in all Agencies

    Yasir Salman
    11 Apr 2015 | 1:29 pm
    Bing Update: New Features in Bing Places for Business Listing, Calling in all Agencies Bing Places for Business has added some exciting new agency friendly features and tools for local SEO consultants and agencies managing client listing. Bing announced yesterday, that to take advantage of this tool, you first need to register as an agency and verify your agency’s email address by going to By registering at Bing Places as an agency, you can add up to 10,000 businesses at once. You will have access to your dashboard where you can add new business listings and check…
  • Google Panda and Penguin still Require Manual Push

    Yasir Salman
    9 Apr 2015 | 9:07 pm
    Google Update: Google Panda and Penguin still Require Manual Push There has been a lot of misunderstanding about the Panda algorithm, if it is running in real-time or it has not run at all for the last 4 months or so. Webmasters have been confused about what is happening in with Google Panda and Penguin algorithm. Google Panda’s last update was the Panda 4.1 that took place on October 24, 2014 and has not been refreshed since then. Also the last Penguin update took place on December 6, 2014. Therefore, both Google Panda and Penguin has not been updated for over last 4 months. Google told us…
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    LeapFroggr Inc.

  • My Go-to Link Building Strategy That Skyrockets Websites to the Moon

    Dennis Seymour
    30 Mar 2015 | 10:00 am
      Well, not entirely, but it does get the job done. Anyway, let’s get started with this article. There are a TON of ways to get backlinks. We all know that it’s true. We just tend to limit ourselves into thinking that there are only a couple ways to get links. I could name at […] Author information Dennis Seymour Co-Founder at Leapfroggr Inc | Digital Marketing Agency Dennis Seymour is a consultant, a wannabe coffee connoisseur and someone that loves sharing great content about digital marketing. If you want to tell him about that great cup of joe or simply talk about…
  • 7 Actionable Search Engine Optimization Strategies You Can Do Today

    Dennis Seymour
    24 Feb 2015 | 6:00 am
    As you dive deeper into the world of Internet marketing, you learn that one thing is usually a constant: SEO takes hard work. It’s why people outsource it in the first place.  On the most basic level, we all “know” how SEO works, really… but SEO strategy implementation is a whole other beast, and it’s what […] Author information Dennis Seymour Co-Founder at Leapfroggr Inc | Digital Marketing Agency Dennis Seymour is a consultant, a wannabe coffee connoisseur and someone that loves sharing great content about digital marketing. If you want to tell him about that great…
  • Get More Customers by Following a Digital Marketing Plan

    Dennis Seymour
    3 Feb 2015 | 5:30 pm
    The Complete Beginner’s Guide to Creating Your Own Digital Marketing Plan Many businesses start with their digital marketing but lose track in the process of everything else that they do. Some start with a lot of momentum at the beginning of the year, only to fizzle out after the first quarter. To those that are reading […] Author information Dennis Seymour Co-Founder at Leapfroggr Inc | Digital Marketing Agency Dennis Seymour is a consultant, a wannabe coffee connoisseur and someone that loves sharing great content about digital marketing. If you want to tell him about that…
  • What You Need To Know Before Outsourcing SEO to the Philippines

    Dennis Seymour
    12 Jan 2015 | 5:15 am
    I wrote a guest post last year talking about how to outsource SEO to the Philippines on Matt Capala’s blog. To start off the new year, I wanted to supplement it a bit more with this post based on what kinds of services are available today and my experiences from my own outsourcing story. When I […] Author information Dennis Seymour Co-Founder at Leapfroggr Inc | Digital Marketing Agency Dennis Seymour is a consultant, a wannabe coffee connoisseur and someone that loves sharing great content about digital marketing. If you want to tell him about that great cup of joe or simply talk…
  • Your Comprehensive and Updating SEO / Digital Marketing Glossary

    Dennis Seymour
    16 Nov 2014 | 5:00 pm
    If you’re just starting out with SEO and digital marketing, a lot of terms can feel like gibberish at first.  That’s why we’re giving you a helpful lexicon here. This glossary is meant to provide you with a better understanding of terms commonly used in Web marketing, e-commerce, and all things to do with SEO.  We’ll […] Author information Dennis Seymour Co-Founder at Leapfroggr Inc | Digital Marketing Agency Dennis Seymour is a consultant, a wannabe coffee connoisseur and someone that loves sharing great content about digital marketing. If you want to tell him…
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    Law firms Marketng, Lawyers Branding, Law firm website design , Law firm SEO

  • Law Firm Website Design

    2 Apr 2015 | 1:23 am
    Path Legal offers Professional Law Firm Website Design with Affordable price for more details visit - Link -
  • Law Firm Marketring Service

    18 Mar 2015 | 7:23 pm
    !!!!!!!!!!!!LAW FIRM MARKETING!!!!!!!!!!!!!!!!!!!!!We are specializes in lawyers and law firm marketingservices . Our experts bring highly-qualified leads  for your esteemed  law firm organization. We also focused to design your law firm websites,  getting organic search results using SEO and also we help to reach your law firm branding in locally and globally. Contact us: for your LAW FIRM MARKETING PathLegalPathmPor Consultants Pvt Ltd30, Kanapilli, 3, Alangad, ParavurKochi, Kerala-683525, India Website: Mobile: 91 7483 07 2143
  • Law Firm Marketing and Branding

    14 Mar 2015 | 12:09 am
    !!!!!!!!!!!!!!!!!!!!LAW FIRM MARKETING!!!!!!!!!!!!!!!!!!!!!We ( provides a complete solution for law firm and lawyers marketing and branding in  globally. We also focused on  it solutions like law firms seo, law website design, law content writing , legal software development, etc.For more details please visit our site:
  • Law Firm and Lawyers marketing Service

    4 Mar 2015 | 10:12 pm
    !!!! LAW FIRM MARKETING SERVICES!!!!!, specializes in lawyers and law firm marketing services . Our  Lawyers marketing experts bring highly-qualified leads  for your esteemed  law firm organization. We also focused to design your law firm websites,  getting organic search results using SEO and also we help to reach your law firm branding in locally and globally.For More details visit -
  • Lawyers Marketing Strategy Plan

    17 Feb 2015 | 8:48 am
    Selecting a best lawyers marketing strategy plan is slightly different other kind of business strategy. In the current world, selling a product or services in a targeted market place is a very big challenging for the business professionals. Most of the markets are personally distinctive more challenger. So, it may require a well designed marketing strategy and training to turn your clients into customer.Developing a well designed marketing strategy  is one of the vital element of your business success. It is a result after make your firm's objective and goals. The marketing plan…
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    SEO Blog for Internet Marketing Resources & News by Alok Raghuwanshi

  • Google Improve The Display URL In The SERPs

    Alok Raghuwanshi @ Hire Professional SEO Expert
    18 Apr 2015 | 6:25 am
    Google changes the mobile view of search results so that future name will appear on the site over the domain and with more focus on breadcrumbs. It’s the first time reportedly said by the Official Google Webmaster Central Blog that that is a signal for algorithms. Comments #Google Replaces Site’s URL From The #SearchResults & Uses Their Site Name & #Breadcrumb Path — Er.KUMAR ADARSH (@ErKumarAdarsh) April 17, 2015 Google has announced a small, but nonetheless interesting change to the way it displays…
  • Google Alert hard! Sites not Mobile-Friendly

    Alok Raghuwanshi @ Hire Professional SEO Expert
    27 Mar 2015 | 5:37 am
    April 21, 2015 Google launches new search algorithm “mobile friendly”! ARE YOU READY? Your site is MOBILE FRIENDLY? Tough times for those who do not have a site optimization for Tablets & Smartphones. From next month, Google will update the algorithm to prioritize the sites mobile-friendly with the goal of improving the user experience. READ ▬ It’s OFFICIAL! April 21 Is The Death Of The Sites Not Responsive Changes In The Algorithm Of Google Google wants to improve the user experience when searching from a mobile device, it has made changes to its algorithm Google…
  • 10 YouTuber’s That You Should Be Following Right Now

    Alok Raghuwanshi @ Hire Professional SEO Expert
    9 Mar 2015 | 1:08 am
    According to YouTube, there 1 billion monthly active users on the platform, average YouTube users visits the site 14 times per month, Users spend an average of 25 minutes on the site each time, 40% of YouTube traffic comes from mobile 92, billion page views each month {13x World Population} .. Those 10 YouTuber’s provide the best advice: Subscribed them, and learn the best from Google Search Engine updates & other Google developments.! Related Articles: [Infographic] Google’s 2014 Changes Recapped: Are You Up to Date? [INFOGRAPHIC] How to Optimize the CTR & Get More Clicks…
  • It’s OFFICIAL! April 21 Is The Death Of The Sites Not Responsive

    Alok Raghuwanshi @ Hire Professional SEO Expert
    27 Feb 2015 | 5:07 am
    Google is announcing officially, Mobile Friendliness now a ranking signal …!!! In other words, bye bye not Mobile Friendly sites. From April 21 will be given more space in the SERP results of  mobile friendly sites, for all languages ​​and countries. If you do not already have the mobile version of your site, it’s time to realize it .. They write: When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our…
  • Tweets Now Show Up in Google Search Results – Again

    Alok Raghuwanshi @ Hire Professional SEO Expert
    6 Feb 2015 | 5:26 am
    (Bloomberg) ▬ Social networking service Twitter, Inc. (TWTR) and Google (GOOG, GOOGL) Search giant announced that they will sign a partnership to allow tweets to be displayed in search results of Google. This agreement is not new. The two groups had already signed a partnership between October 2009 and July 2011, when the flow of tweets were displayed in search results of Google. The new agreement to be signed will begin in the first half of 2015 and the most watched tweets will be displayed in the results of the Web giant search engine says Bloomberg. Twitter will benefit from the…
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    markITwrite | RSS Feed

  • 6 Low-Cost Marketing Tips for Small Businesses

    Martin Butters
    17 Apr 2015 | 7:11 am
    For small and medium-sized businesses, promoting and selling goods and services can be an onerous task. But it’s possible to develop a workable marketing strategy, without having to hire expensive consultants, or reinvent the wheel. This guide should help. #1: Put Your Best Foot Forward Even if you work in an industry that (you feel) is pretty homogeneous, there must ... Read More The post 6 Low-Cost Marketing Tips for Small Businesses appeared first on markITwrite. Tags:  marketing tips, small businesses Facebook TweetThis Digg StumbleUpon Comments:  0…
  • How To Disappear Online – A Guide To Removing Your Digital Footprint

    Martin Butters
    16 Apr 2015 | 9:14 am
    Go back 100 years, and very often the only record of your existence would have been a tea stained birth certificate that your mum kept in a brown envelope in the bureaux at the top of the stairs. Jump forward a century to the present day, and it’s pretty safe to say that from the moment you’re born, your digital ... Read More The post How To Disappear Online – A Guide To Removing Your Digital Footprint appeared first on markITwrite. Tags:  digital, disappear, online Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You…
  • How To Choose The Right Telecoms Supplier

    Des Nnochiri
    15 Apr 2015 | 7:55 am
    Selling goods and services, negotiating with partners and communicating with customers; telephony is one way in which the world perceives your business. So it’s vital to select the right supplier for your telephone services. This guide will help. Some General Tips: You’ll need a supplier who appreciates the importance of your having telephone access at all times. They should have ... Read More The post How To Choose The Right Telecoms Supplier appeared first on markITwrite. Tags:  services, supplier, telecoms Facebook TweetThis Digg StumbleUpon…
  • REVIEW: BrydgeAir, the Keyboard That Turns Your iPad into a Laptop

    Kerry Butters
    14 Apr 2015 | 4:57 am
    Recently, I got my hands on a BrydgeAir keyboard for the iPad which promises in its advertising material to be the only keyboard that can turn your iPad into a laptop. Quite a claim and so I was very (some might say abnormally) excited to give it a try and see if that was the case. I’ve tried a few ... Read More The post REVIEW: BrydgeAir, the Keyboard That Turns Your iPad into a Laptop appeared first on markITwrite. Tags: Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:  …
  • 5 Reasons your Site Needs a Professional Blogger Today

    Martin Butters
    10 Apr 2015 | 2:43 am
    As the husband of a social media expert (@kesbutters) and the director of a digital content agency that specialises in content for the tech and lifestyle industry, I don’t need anyone to tell me about the value excellent quality content gives to a business. However, if you have a budding startup that’s still finding its way around the net and ... Read More The post 5 Reasons your Site Needs a Professional Blogger Today appeared first on markITwrite. Tags: Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be…
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    The Next Scoop

  • Hilarious Insights from Social Media Marketing World 2015

    Sawaram Suthar
    17 Apr 2015 | 12:05 am
    If you’re in social media, you must know the social media marketing world. This is an annual featuring the most brilliant minds in the social media industry. Social Media Examiner, one of the world’s...
  • Choosing the Best Internet Marketing Company for Your Business

    Amit Panchal
    9 Apr 2015 | 2:13 am
    Today, if you do not have a ‘web’ presence, you have no presence anywhere. This having said Internet marketing or digital marketing has become a mandatory tool to stay in this competitive market. Whether...
  • Top 11 Digital Marketing Experts Must Follow in 2015

    Sawaram Suthar
    1 Apr 2015 | 4:15 am
    Whether you’re looking to build online presence for yourself and your company in 2015? You’re little bit confused where to start then follow these top 11 digital marketing expert who deserve their contribution towards digital...
  • The Anatomy of An Webpage – 10 Surefire Ways

    Sawaram Suthar
    27 Mar 2015 | 9:11 am
    Everyone knows that an optimized web page can increase traffic and ranking on search engine, but very less know how to optimize a web page, how actually it works, etc. When we talk about optimize webpage, there are certain things blink...
  • 10 Digital Marketing Predictions in 2015

    Sawaram Suthar
    23 Feb 2015 | 10:10 pm
    Year 2014 was the hectic year for Internet marketer. After rolling out Google panda and Penguin updates, many big website (like eBay) get affected from the same. And many SEO agency has closed their...
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    Web Talent Marketing

  • What metrics should you be measuring?

    Justin Emig
    20 Apr 2015 | 8:02 am
    Metrics. The measurement of all business relies on metrics. From historic metrics like revenue, costs of goods sold, and gross margin, to more granular metrics such as customer lifetime value, earnings before interest, tax and amortization, metrics commonly mean the difference between a thriving business and one on the rocks. It can mean the difference between a promotion, or a pink slip. Metrics are the only thing that matters. On the web, a device built on measurement, our website performance is almost exclusively based on metrics. Sessions, time on site, bounces, cart abandonment,…
  • Help! My Search Rankings Fell … And They Won’t Get Up!

    Mike Canarelli
    13 Apr 2015 | 7:03 am
    Explained: The Basic Metrics of Search Engine Placement You’ve just sunk a small fortune into your marketing efforts to increase your placement on search engines, yet the results are less than stellar. Worse, different online users in different locations see different results. What’s going on? Don’t panic! Online search is affected by three key variables. Once you’re familiar with them, you’ll have a greater understanding of how the process works. These variables include: Replicating Search Queries Not all queries are created equal. In fact, it’s virtually impossible to replicate…
  • Why Content Marketing

    Anna Horn
    2 Apr 2015 | 10:46 am
    Content Marketing: A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience- with the objective of driving a profitable customer action. Content Marketing is a strategy that some brands hit the mark with while others fall flat. Being able to create content that targets a specific audience with the right mix of quality and quantity may seem a daunting task. But with today’s tools and the era of social media serving as an easy promotion tool, content marketing is easier than ever. Creating a production and…
  • The Importance Of Keyword Intent

    Marcus Howling
    30 Mar 2015 | 7:00 am
    I was recently discussing new trends in digital marketing with a mentor of mine, a brilliant marketer whom I met while attending Full Sail University. She asked me what kind of emphasis we put on keywords here at Web Talent, and I was surprised to hear that her company no longer worries about keywords. They believe that having the right copy is more important. I agreed with her to a point, but reminded her that if you focus on keyword intent and develop a strategy to rank for sale-oriented keywords you can target more valuable traffic for your site. Last year, I wrote a post about keyword…
  • What we are reading in digital marketing this week (week of 3-27)

    Justin Emig
    27 Mar 2015 | 12:13 pm
    As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend. We are digital marketing junkies At Web Talent, we have a team of people who eat, sleep and breath digital marketing.
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    eAskme | How to, Learn Blogging Online, Make Money Online

  • $200 Blog Commenting Contest From 19 April-19 May, 2015 – eAskme

    20 Apr 2015 | 2:42 am
    "Congratulations to the Winners of First Blog Commenting Contest "After the success of first blog commenting contest, I am going to organize our Second Blog Commenting Contest at eAskme, from 19 April-19 May 2015. Winner will get $200 for the winner. This way you can make $200 easily in just 30 days just by commenting on eAskme.$200 Blog Commenting Contest– eAskme : eAskmeThis is our initiative to help those who want to make money online. This contest brings you opportunity to make serious money, $200 in just 30 days. Now let me explain Blog Commenting Contest details.Duration of Blog…
  • Interview with Leticia Perez (Marketing Consultant and Travel Blogger) : Journey of a Professional Blogger

    19 Apr 2015 | 6:50 am
    Women Power is booming on eAskme and here I am glad to introduce you with Leticia Perez from Trucosviajeros.Women makes world a better place. Today I am going to introduce you with one more power blogger Leticia Perez. Interviews are the great way to know person, her struggle, life journey and achievements. It make all of us strong and also give inspiration to create our own world of happiness.Interview with Leticia Perez (Marketing Consultant and Travel Blogger) : Journey of a Professional Blogger : eAskmeOther people are reading : Google’s Mobile Friendly Algorithm to…
  • Google’s Mobile Friendly Algorithm to Have Greater Impact than Panda or Penguin

    18 Apr 2015 | 11:27 pm
    Mobilegeddon approaching April 21st, 2015. It is really important to remind you about the enormity of this update.Google’s Mobile Friendly Algorithm to Have Greater Impact than Panda or Penguin : eAskmeOther people are reading : Yandex Starts Valuing Links Again in its Search Results AlgorithmEarlier updates from Google has affected significant search queries. Panda algorithm affected 12% of search queries and Penguin algorithm affected 3.1% of search queries.Now you should consider that Google’s mobile friendly algorithm will affect more sites than any of earlier updates.Google Webmaster…
  • Yandex Starts Valuing Links Again in its Search Results Algorithm

    18 Apr 2015 | 4:08 am
    Last year we have seen a controversial change when the Russian search engine Yandex made decision to stop valuing inbound links for sites in its algo that ranks search results.Yandex Starts Valuing Links Again in its Search Results Algorithm : eAskmeOther people are reading : Google Search Can Now Find Your Lost Android PhoneWebmasters and Internet-marketers were not favor in this change and it seems that Yandex has felt the same and now it is reversing their previous decision but also introducing penalties for paid links.Reason behind earlier decision was the abundance of paid links to…
  • Google Search Can Now Find Your Lost Android Phone

    18 Apr 2015 | 1:19 am
    Do you want to lose your phone? Your answer must be "No". No one wants to get their phone lost or stolen. If you lose your phone the very next thing you want to do is find it and get it back. Here I am sharing today how easily you can find your lost android phone using Google search.Also See : Secure Android Phone Easily and get it Back if it`s stolenGoogle Search Can Now Find Your Lost Android Phone : eAskmeOther people are reading : Google to Shut Down Classic Google Maps, Will Introduce New Lite VersionGoogle Search has introduced a new feature “Find my Phone” into search bar for…
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    Submitedgeseo Blog - Search Engine Optimization Blog

  • 9 Successful CTA Mantras to Convert Users into Customers

    Govind Agarwal
    17 Apr 2015 | 11:24 am
    Copywriters spend more than half of their working lives ideating, so that what they eventually put down comes across as effective, powerful, compelling, and imperative. Essentially, theirs is the most important job in the publicity arena: to produce such copies that drive people to purchase products or services. In other words, they hold the torch to coming up with some competitive CTAs that you usually find all over the internet. Copywriting may not be everyone’s cup of tea, but if you understand how they work ground up, you may be able to devise your own CTA strategies. Some outline such…
  • Tips to Gear Up for Google’s New Mobile Algorithm Update – Mobilegeddon

    Govind Agarwal
    15 Apr 2015 | 5:39 am
    A mobile-friendly OS is one major aspect that Google has been stressing on for the past couple of years. This search engine constantly intends to provide better experience to the internet’s widespread audience. The new algorithm update will focus on using mobile-friendliness as a ranking signal on April 15, 2015. It aims at helping users find relevant, high quality search results optimized for their devices. This will greatly affect mobile searches in all languages across the globe, impacting SERPs. Businesses have been gearing up to make their website mobile-friendly which will easily…
  • 5 Major Ways to Protect Your Online Reputation Using SEO and Social Media

    Govind Agarwal
    10 Apr 2015 | 5:28 am
    In this growing internet world having a great reputation online is a must! Have you ever tried searching yourself on Google? Well, though it may sound a little unobvious, it is the best way to know how well you look on search engines. Have you ever given a thought on what is mostly displayed when a client starts looking for you on the internet? In spite of having a well designed site, high ranking on search engines, having great brand visibility, a single bad remark is more than enough to ruin your reputation. A bad remark, review or complaint on the product or service directly takes the…
  • The 21st April Mobile Update and its Impact on Small Business Users

    Govind Agarwal
    8 Apr 2015 | 12:03 am
    We never realize there has been any algorithmic upgrade until Google rolls it out. For once, this has not been the case this time. For once we know in advance that mobile app indexes are going to be considered separately for SERP rankings. For once, we have time to prepare for the big change that is about to happen post 21st April. But is this really a SEO deal breaker? For most of us, this update suddenly brings into focus the increased frequency in mobile searches. The smartphone revolution as we call it has compelled many businesses to redirect part of their SEO practices towards mobile…
  • How To Optimize Your Youtube Videos

    Govind Agarwal
    3 Apr 2015 | 5:36 am
    After hearing the word ‘search engine optimization’, the idea of website content often flickers on one’s mind. The notion occurs within seconds for these two factors really go hand in hand. This service has led to several of them being recommended by the search engines. This fad has swept the market in no time and has found for itself many customers. This bandwagon can now have their moments of rejoice for they can even have the videos on the coveted list. It is a well known fact that videos are the best way to convey a message. Video content creates a larger impact than any other…
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  • 3 Digital Marketing Channels That Work for Every Advertiser

    15 Apr 2015 | 4:12 am
    As an advertiser, your core objective is to prioritize investment in relevant communication channels that deliver maximum returns for your business. With plenty of studies proving digital marketing ROI, it makes perfect sense to leverage digital channels for promoting your brand and its products and services.But with so many online advertising channels available, how do you go about picking the best channel for your business? You must do a fine balancing act between your advertising budget and the costs of using a particular channel. Here are…
  • LinkedIn’s Newest App, Elevate, Helps Employees Share Content & Helps Employers View Results

    15 Apr 2015 | 3:42 am
    A new social sharing & scheduling app from LinkedIn has a unique wrinkle: It allows employers to track effectiveness and results that employees bring the company through social media.The corporate world is now very much a social world, and LinkedIn is looking to capitalize on this with their new app Elevate. This tool is geared towards those employees that haven’t really owned social media and need help, and a system to get them there.To help users curate contentAllow users to easily share content on LinkedIn and TwitterTo measure the impact of user effortsEmployees can see how many…
  • Facebook Ad CTR Up 17%, CPC Down 17% In Q1 [Nanigans Report]

    15 Apr 2015 | 3:37 am
    Facebook advertisers reached more customers per ad and paid less for each click in the first quarter of 2015, according to advertising automation software provider Nanigans’ Global Facebook Advertising Benchmark Report released today.Nanigans’ customers had a 0.81% click-through rate in the first quarter, up 17% over Q4 of 2014 and 260% over this time last year. In the ecommerce vertical, CTR increased 12% QoQ and 281% YoY.On a cost-per click basis, ads were 17% cheaper than they were in the fourth quarter — the 53 cent CPC average falling to pre-holiday levels because of, according to…
  • Microsoft Acquires Mobile Business Intelligence Service Datazen

    14 Apr 2015 | 10:16 pm
    Microsoft today announced that it has acquired Datazen, a mobile business intelligence and data visualization service.Datazen, which launched about three years ago, allows businesses to create mobile dashboards from data in Microsoft Excel, but also from other cloud and enterprise database sources. To run Datazen, enterprises need to run Windows Server, IIS and .NET behind their firewalls, as well as Datazen’s server software.The company offers apps for Windows, Windows Phone, iOS, Android and the web. According to today’s announcement, all of its products will remain…
  • 6 Sins You’re Committing on Bing Ads

    14 Apr 2015 | 10:09 pm
    Did you know that when you think you are "Googling”, you might actually be "Binging?" In addition to,, and, Bing powers Web search on Apple’s Siri, Kindle Fire, Amazon Fire Phone, Xbox, and many others. This also explains how Bing has quietly reached 31 percent search market share on desktop in the US., according to comScore.Bing Ads sees a fair share of advertisers getting the most out of their paid search dollars. One of the benefits of being such a massive search engine is that Bing becomes simultaneously a data powerhouse – all those advertisers…
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    Jason Millward

  • Case study – Sleep.Eat.Run

    Jason Millward
    10 Apr 2015 | 6:11 am
    I’ve decided to start a blog on running which i’m going to use as a case study for various SEO, CRO and digital marketing techniques ...The post Case study – Sleep.Eat.Run appeared first on Jason Millward.
  • Using the scientific method to make more money with your websites

    Jason Millward
    12 Nov 2014 | 7:06 am
    No matter what the purpose of your website, there can be no doubt that you will want it to do it more. Whether it’s a ...The post Using the scientific method to make more money with your websites appeared first on Jason Millward.
  • Enhanced Ecommerce for Google Analytics rolled out by Google

    Jason Millward
    6 Nov 2014 | 9:20 am
    Google officially announces enhanced Ecommerce features in Google Analytics have been taken out of beta.The post Enhanced Ecommerce for Google Analytics rolled out by Google appeared first on Jason Millward.
  • Visual Website Optimizer Review

    Jason Millward
    5 Nov 2014 | 1:58 am
    The post Visual Website Optimizer Review appeared first on Jason Millward.
  • Tools to measure website speed

    Jason Millward
    21 Oct 2014 | 2:00 pm
    The speed of your website not only affects your customers but can also have an impact on your search rankings. These are some tools that can help you determine the speed of your site and how you can improve it.The post Tools to measure website speed appeared first on Jason Millward.
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    eMagine's B2B Blog

  • The Dot Has New Friends! Will This .Suck For You?

    Annamarie Tush
    15 Apr 2015 | 6:55 am
    When it comes to creating a domain, you’re probably used to generic top-level domains (gTLDs) such as .com, .org, .net, and .gov.  However, starting back in 2013 the Internet Corporation for Assigned Names and Numbers (ICANN) started to roll out new gTLDs. ICANN’s New gTLD Program is responsible for the introduction of new gTLDs that will result in the expansion of the Domain Name System from 22 gTLDs to possibly 1,400 new names or “strings.” The goal of these URLs is to “enhance competition, innovation and choice in the Domain Name space,” providing a wider variety…
  • Digital Awesomeness Series: A Day In The The Life

    Leah Crusan
    14 Apr 2015 | 6:15 am
    So, I know you’re all wondering what I do all day. Just kidding, you’re busy enough with your own stuff. But here it comes anyway. In all honesty, this post is really important. I think so, and you should too. As I mentioned in my last post, there are A LOT of misconceptions when it comes to salespeople. You most likely think I sit at my desk dialing phone number after phone number after phone number. I have a spreadsheet open, and I’m just hammering through those contacts, one after the other. I probably say the same thing to each person too. Well, I hate to break it to you, but…
  • Healthy Habits For Optimizing Your PPC Campaign

    Leah Yount
    13 Apr 2015 | 6:53 am
    As first quarter comes to an end so does our enthusiasm towards achieving the personal and professional goals we set for the New Year.  If you’re like me, work-related tasks slowly take priority and pretty soon a brisk walk to the mailbox is considered your daily exercise. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home. As a PPC Specialist, I recognize that a cohesive strategy is key – Therefore, I decided to apply the same method I use to trim overgrown PPC campaigns at home. This three-step approach will help you optimize…
  • The Break Up: It’s Not You…It’s Your Website.

    9 Apr 2015 | 7:23 am
    [This post was written by a member of our Business Development Team, Claudia Peart] Being a part of emagine’s Business Development team, I don’t get to actually work on our client’s websites; we like to leave that to our WordPress developers and awesome designers. Yet, what I do get to do is view a wide variety of B2B websites as I try to connect with potential prospects. What I find from most of these enterprise-level websites is a blatant lack of passion and care for their website. This tends to make users like myself, feel as though the company simply don’t care. So today I’m…
  • What to Consider Before Setting up Google Tag Manager

    Craig Nedell
    8 Apr 2015 | 9:02 am
    In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. If you’re “sold” on Google Tag Manager, and are considering taking the preverbal plunge into the world of tag management, I would recommend that before you dive in that you take a step back and put some time into a well-thought-out plan for implementation. As the saying goes, “If you don’t have time to do it right the first time, when are you going to find the time to redo it a second time!?” Time spent planning now will save you precious time in the future. Here are a few…
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    online super ninja

  • 3 Ways to Generate Leads Using LinkedIn Groups

    John Nemo
    19 Apr 2015 | 5:35 am
    Since it launched back in 2003, LinkedIn has undergone a remarkable transformation. From its inauspicious beginnings as a basic “careers” website with 4,500 users to a global B2B lead generation and networking phenomenon with more than 350 million members, LinkedIn has become an indispensible social network when it comes to doing business online. So how can you make the most of the fertile marketing ground that is LinkedIn? These three lead generation tips will help you maximize your efforts with the world’s most powerful business-themed social network when it comes to locating,…
  • Who Should Manage Your Social Media?

    Nicole Rose Dion
    16 Apr 2015 | 5:29 am
    As the saying goes, if you want something done right, you have to do it yourself. This is true, but may not be a reality for when it comes to managing your company’s social media so I’ve provided four options below for you to choose from to fit your needs and particular situation. Option 1: Manage your social media yourself. PRO: You know exactly what’s going on in your industry. CON: You may have no idea how to post effectively on social media or you may have no time to do it. Most companies I talk to do not have the time to manage their own social media. I think it’s incredibly…
  • Why you need to use apps to help improve your team’s online marketing strategy (& How to do it)

    Tara Lifland
    12 Apr 2015 | 6:52 am
    While CEOs are no strangers to the many ways portable smart devices help us work and play more efficiently, how can you harness this power and use smartphones and tablets to help your teams improve their online marketing efforts? In today’s world, apps have come a long way from simply being tools for playing games and streaming music – now, they offer necessary functionalities that keep us connected and help us with everyday tasks like checking email, booking tickets, or ordering food delivery on the go. However, assimilating apps to fluidly function both personally and professionally…
  • Q & A from a Social Media Coach & Digital Marketing Strategist, Lisa Peyton

    Lisa Peyton
    10 Apr 2015 | 6:51 am
    Tell us a bit about yourself and how you became a Digital Marketing Strategist? I got into the digital marketing industry by learning how to build websites, back in the day. All of my website clients wanted to know how they could show up on Google – so I quickly learned I had to school myself on SEO and website optimization. Fast forward several months and I got hired by a digital marketing agency. I stayed there for a few years, learned everything I could and fell in LOVE with social media. I was an early adopter of Twitter and was likely the first marketer to build an account for a…
  • 8 Rules to Create a Perfect Profile Picture

    Kyle McNatt
    8 Apr 2015 | 6:49 am
    In a fraction of a second you have made a first impression.  In fact according to a study published by Psychological Science, it takes as little as 40 milliseconds for a person to decide whether you are someone they trust, would like to get to know, or want to do business with. In the online world, the majority of the time that first impression comes from your profile picture.  The right profile picture sets you apart from your competition and sends the right message.  Luckily by using the secrets of body language science, some creativity, and a touch of psychology, you can make that first…
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    A Fresh Los Angeles SEO Services Company | LA Fresh SEO

  • 3 Easy Ways To Make Your Non-Mobile Website Mobile Optimized

    Jason McKim
    14 Apr 2015 | 11:42 pm
    Are you going to lose 50% of your website traffic in the next 2 weeks? In case you didn’t hear, Google will be rolling out a major change to the algorithm that will essentially penalize websites in the mobile search results that aren’t mobile-friendly. Hard to argue with them. Over 50% of search now happens […]
  • Is Your Website Losing You Money? Your 3 Minute SEO Check

    Jason McKim
    7 Apr 2015 | 2:07 pm
    Your website could be hemorrhaging money out of your business and you might not even know it. The typical scenario is your running your small business and slowly but surely, leads and sales start dwindling down… …and before you know it, your left scratching your head because business dried up. The good news is the […]
  • Is Your SEO Stuck In The Stone Age? [Infographic]

    Jason McKim
    31 Mar 2015 | 11:43 pm
    Think your SEO strategy is safe? As of this writing, there have been 16 ‘known’ Google algorithm updates since 2013. There have been so many Google updates that you’re considered ‘old-school’ if you got started in SEO at the beginning of 2014! How do you make sense of it all? More importantly, how do you […]
  • Are You Making These 5 Small Business SEO Mistakes?

    Jason McKim
    25 Mar 2015 | 7:12 am
    Don’t you just love posts like this? You know, the ‘Are you making these mistakes in your business?’ ones? The ones where you go and look to simply reassure yourself your SEO and marketing strategy is on point… …only to realize you are indeed, making one of the listed mistakes? Well rest assured this post […]
  • Traffic Or Rankings: What Does Your Business REALLY Need?

    Jason McKim
    17 Mar 2015 | 1:08 pm
    “I want my website to rank on Page 1…” This is a common thing I hear when talking with potential clients about marketing solutions for their business. Usually I followup by asking if rankings is really what they want. Maybe what they actually want is customers coming through the door or the phone ringing. If […]
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    Clear Sky SEO

  • 4 Tips to Make Your Brand More Memorable

    12 Apr 2015 | 9:08 am
    It’s no secret that a business must have a lasting impression on consumers in order to be successful. Think about all the successful ad campaigns that most people across the planet would recognize just on sight alone: Coca-Cola, McDonalds, Target. With one simple logo or tagline, a business that has implemented a killer branding strategy can invoke instant recognition. Whether you’re selling haircuts or new cars, a key action item on your website to-do list should be to improve the logo, content and user experience in order to make your brand more memorable. Not only will you…
  • 4 Ways to Use Google Trends to Attract New Customers

    8 Apr 2015 | 9:07 am
    Businesses can use a variety of online tools to be successful, from data storage via the cloud to accounting software. Google Trends is a Google tool that may assist you in staying informed about news in your industry, which you can utilize to attract potential customers to your business. By becoming familiar with the features of this handy tool, you can learn how to use them to benefit your company or small business. 1. Research the Competition By entering the names of your primary competitors in the Google Trends search box, you’ll see exactly how such competitors have compared with…
  • What the Desktop’s Decline Means for Your Brand’s Online Presence

    2 Apr 2015 | 9:06 am
    PC sales have been in decline for nearly three years now, and with that have followed a considerable increase in desktop traffic for websites. Unsurprisingly, this is largely due to the proliferation of devices like smartphones, tablets, and other alternative means to access the Internet. Where the home computer was at one time nearly the only way in which people would check their email, browse the net, and consume streaming media, times are rapidly changing. As a business owner, this means that more and more and more people are going to your website through non-traditional browsers. New…
  • Recovering from a Google Penalty in 2015

    Lola Colums
    9 Mar 2015 | 8:31 am
    One of the most frustrating experiences that any small-to-medium sized business can experience in their marketing efforts is the infamous Google penalty – known in some circles as the Google “slap.” The scene is the same; one night you shut down the computer after a long day’s work, only to fire everything up the next day to notice that your rankings have taken a nosedive for specific keywords. What’s happened is that Google has released an update to its Search algorithm; this update has targeted one or more of the methods you use for promotion. The Google Penguin and Google Panda…
  • 5 Reasons to Mobilize Your Website

    Lola Colums
    5 Mar 2015 | 7:30 am
    More so than ever before, people are visiting websites via small digital devices. From smartphones like the Samsung Galaxy and iPhone to tablet computers like the iPad, mobile consumer electronics now comprises a robust industry, to the tune of over 5 billion customers or subscribers. Thus owning a desktop or laptop computer is no longer the only way to visit a website. As a small business owner, gaining and retaining a sizeable online clientele is especially crucial. Here are five great reasons to mobilize your website: Mobile Websites Are Faster The ideal small business web development team…
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    Internet Marketing Reach

  • Is Your Website Mobile-Friendly Already?

    Jen Corre
    17 Apr 2015 | 3:38 am
    Generally, there are millions of people who use their mobile devices more than their desktop computers. In the last quarter of 2014, mobile search volume rose to 120% from the same period in the previous year. Heads up to all website owners and developers! To intensify user experience, Google decided and announced that on April 21, 2015, all websites must updated to become mobile-friendly sites. Any web design Philippines provider must comply with this or else Google may penalize sites that will not be. Such a gigantic leap in digital marketing doesn’t only impact the web owners…
  • Choosing the Right Focus Keywords

    Jen Corre
    22 Jan 2015 | 6:03 pm
    Search engine optimization (SEO) is processual. Nevertheless, SEO consulting services usually start with a keyword research. Keyword research is the practice of finding and determining search terms that users are actually searching on search engines. Contents containing the right focus keywords can increase a website’s searchability and thereby findability. What is the right focus keyword and how to find them? Yoast – the famous WordPress SEO plugin – offers some answers.   1) Choose focus keywords used in actual searches Keywords will give you lots of ideas on what to write about.
  • 2015 Facebook Marketing Changes and Their Impact on Small Businesses

    Jen Corre
    21 Jan 2015 | 7:47 pm
    Facebook announced in November 2014 an update to News Feed. Any digital marketing agency can safely assume that Facebook only wants to make the network a much better place for both individuals and businesses. As with any change, however, there will be winners and losers. For this change, the startups and small businesses could be at the losing end. Let’s examine the changes and how small-scale businesses may triumph over them. Facebook founder and CEO Mark Zuckerberg discusses News Feed changes   Facebook marketing changes in 2015 Based on a survey conducted by Facebook itself, it…
  • How to Win More Readers?

    Jen Corre
    6 Jan 2015 | 9:56 pm
    Do you ever wonder why your blog is receiving too few readers? Perhaps, you are falling short in the marketing department. Your job as an SEO specialist whether you are working as a freelancer or for an Internet marketing agency is far from being over after hitting the publish button. Nope. It is a must to promote your blog to win more readers. Here’s how.   Social media outreach What better way to promote strategic contents than doing the social media? Social media is both powerful and instrumental in getting contents right in front of the right audience at the right time and using…
  • The Best Features of a Real Estate Site’s Homepage

    Jen Corre
    17 Dec 2014 | 7:56 pm
    The goal of every real estate web design is to make more business. As such, the site must be working in the favor of its owner 24/7/365, marketing the brand and capturing leads. Before you think about conversions though, any real estate website must be able to help the consumers in finding the property they need and want that is within their budget and in answering the questions in their mind. All of these must be apparent on the homepage. Here are some of the features that should be evident on a real estate site. Remember that it is all about the user experience (UX). Disclaimer: We are not…
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    Refresh World

  • Get Ready For Google's Next Update "Mobilegeddon"

    Deep Kumar
    10 Apr 2015 | 1:28 pm
    Hii today i am here with a latest news that is important for all webmasters.Google recently announce that from 21st April they are expanding their use of mobile friendliness like a ranking signal.This change is called "Mobilegeddon".This major change will affect mobile searches worldwide and little bit our search results also affected by this.From April 21, sites that are not mobile friendly rank lower in search results then  other sites which are mobile friendly.If your site is not mobile friendly and your competitor's site is mobile friendly then your competitor gain more ranking then…
  • Google to Shut Down Gtalk on February 16

    Deep Kumar
    10 Feb 2015 | 11:14 am
    Hii Everyone Today i am here with a sad news from Google that they shut down the Gtalk on February 16 for Chrome hangout.Millions of users have been using Gtalk from long time and they feel comfortable with it.This is a sad news for all of Gtalk users,me to.But Google offer hangout for use in place of Gtalk,Hangout is the future of Google.Every Gtalk users feel sad by hear or see this news because Gtalk was an important or easy app for use.But after five days we don't able to use this app.Like all good things,Gtalk will become history,we all remember this useful app. Hangout is also an great…
  • Blogger Privacy And Pemissions

    Deep Kumar
    10 Jan 2015 | 11:17 pm
    Hii Everyone today i am here with my new post about Blogging.Blogging is an popular process in Today's world of internet.But their is so many techniques that makes the blogging more easy,simple,unique and private also.Today i will also discuss a technique that makes blogging private.Everyone know that our blog is by defaullt public,means anyone can read it on the internet.But if you want to make it private then blogger also provide this option for you.For this you can simply follow these steps:Step-1:-Login to your blogger account.Step-2:-Go to your blogger Dashboard > Settings >…
  • Post on Blogger By Simple Send An Email

    Deep Kumar
    3 Jan 2015 | 11:28 pm
    Hiii Welcome all of you my new blogger page "Blogging Techniques" .Today i am here with my new blog post that is on blogging.In early in the morning when i log on my blogger profile for posting a post then i found this amazing Blogging technique for post on blogger.By this simple technique we are able to post on blogger by only send an email to your blogger email.For this simply follow these steps:Step1-Login to your Blogger Account.Step2-Go to Your Blogger Dashboard  > Settings.Step3-In Settings click on Mobile and email.Step4-Click on Posting using email.Set you email address and…
  • Whatss App Start New Feature "Read Receipt"

    Deep Kumar
    7 Nov 2014 | 7:35 am
    Hii Everyone today i am again here with my new post.Last time i have discussed about Whatss App voice calling feature that will comes in next year.Today i talking about again world's famous messaging app Whatss App.In early morning when i open my whatss app i send a message to my friend and i found a blue tick marks sign next to message i was little confused.After i search on Google then i found that Whatss App add a new feature in their service that called "Read Receipt",this feature indicates every whatss app user that the recipient has seen the message or not.In earlier version of app it…
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    Brent Carnduff

  • Case Study: Traditional SEO for Small Businesses

    Brent Carnduff
    7 Apr 2015 | 10:07 am
    With the many changes that Google has implemented in the past couple of years, and the increased competition on the search engine results pages (SERPs) as more businesses focus on improving their online marketing, Search Engine Optimization (SEO) has unarguably become more challenging. As a result of these changes, I see/read/hear a lot of SEO’s and marketers questioning (or completely dismissing) the effectiveness of the more traditional and basic SEO practices. Although results will vary by industry and location, the “basics” can still be very effective for small…
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    EPIC Creative

  • Promotional Mug Printing in Dubai UAE to Get Noticed

    Epic Creative
    5 Apr 2015 | 4:35 am
    Have you ever thought of giving a unique gift to your friends, colleagues or family members? You can surprise them by presenting a customized mug with a name or logo printed on it. Dubai is a place where you will always find many different types of gifts but designing and printing 100% unique and personalizedContinue reading →
  • Printed in Dubai t shirts: Custom t Shirt Printing UAE-Sharjah

    Epic Creative
    4 Apr 2015 | 12:05 am
    Personalized t shirt is a great promotional tool to promote your brand and can be used for special events, or can be gifted to your colleagues, friends or family members. Custom t-shirt printing in Dubai has recently become the most widely used advertising technique. It can have a long last effect on your audiences. CompaniesContinue reading →
  • Personalized Gifts Dubai: Customized Gifts Giveaways in UAE

    Epic Creative
    2 Apr 2015 | 4:46 am
    Gift giving is the most popular way of building long lasting relationship. There is a huge demand of personalized gifts in Dubai, UAE. When it comes to using gifts-giving for business purpose then you have to keep in mind the ethics of giving and receiving corporate gifts. It is always better to understand the natureContinue reading →
  • Why your website needs a professional look

    Epic Creative
    16 Mar 2015 | 2:45 am
    Your website first impression is very important for your customers whether to buy or not from you. If you have not taken the advantage of professional design and latest technology then you are not on the right track. Your business website is the most important element to showcase your services and product to your perspectiveContinue reading →
  • Epic Offers Website Design Services in Dubai at Cheap Prices

    Epic Creative
    12 Mar 2015 | 12:30 am
    Epic Creative is a Dubai based website design and development agency offering web design services at low prices without compromising on quality. We have in-house team of creative and talented professionals who will be working on your project till successful completion. Once you hire our company you will realize from day one that you areContinue reading →
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    Six Degrees Digital Media

  • Pinterest And Instagram Words To Know

    10 Apr 2015 | 10:57 am
    Pinterest and Instagram are both important tools for the Internet-savvy business person of today. They are both powerful marketing tools. Besides, it just makes sense to be where your customers are. Since Pinterest and Instagram are photo-sharing sites, your business can do exceptionally well if it specializes in anything having to do with imagery like… The post Pinterest And Instagram Words To Know appeared first on Six Degrees Digital Media.
  • The Simple Solution To Your 4 Biggest Marketing Mistakes

    Tricia-Nicole Noland
    8 Apr 2015 | 11:11 am
    With everything that’s involved with marketing your local business online, it’s easy to get something wrong. Those mistakes can cost you customers. The good thing is that there is a really easy way to fix some of the biggest issues with your campaign. First, let’s take a look at those problems. Issue One: You don’t… The post The Simple Solution To Your 4 Biggest Marketing Mistakes appeared first on Six Degrees Digital Media.
  • The 6 Words You Need To Know To Get Started With YouTube

    3 Apr 2015 | 10:51 am
    YouTube is more popular than ever before. Smart businesses are realizing the power of YouTube and are setting up their company accounts. There are more options than ever before for creating and sharing videos. From vlogs to reveal videos, animations and more, there is something you can share to help your business stand out on… The post The 6 Words You Need To Know To Get Started With YouTube appeared first on Six Degrees Digital Media.
  • 10 Ways To Grow Your Reviews

    1 Apr 2015 | 10:48 am
    You’ve probably seen our previous post on The Power Of Reviews, which is a great way to see just why reviews are important. However, now that you are armed with that information, what can you do to get online reviews working in your favor? Check out our infographic to find out!   The post 10 Ways To Grow Your Reviews appeared first on Six Degrees Digital Media.
  • How Dungeons and Dragons Made Me Better At Marketing

    Tricia-Nicole Noland
    30 Mar 2015 | 10:34 am
    Let’s imagine you’ve banded together with a party of three other adventurers. You’re headed through an area riddled with large stone columns on your way to defeat a troll or a dragon or perhaps even your business’ competition. You’re pretty sure you know 100% what you are doing, so you barrel through the area with… The post How Dungeons and Dragons Made Me Better At Marketing appeared first on Six Degrees Digital Media.
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    CallRail » Blog

  • AdWords Phone Number Verification: Good for all, including Call Tracking

    Mark Sullivan
    3 Apr 2015 | 9:18 am
    New Phone Verification for Google AdWords Call Extension Yesterday Google announced that all advertisers using AdWords call extensions and location extensions would need to verify phone number ownership beginning June 2015. The exact wording of the announcement is as follows: Starting in June 2015, we’ll begin requiring verification of ownership for all call extension and location extension phone numbers, in addition to our existing call extensions and location extensions AdWords policies. Call extensions and location extensions that do not meet this policy will be disapproved. The…
  • CallRail’s Going to the 2015 Local Search Association Conference

    Erica Campbell
    31 Mar 2015 | 1:24 pm
    CallRail is excited to be sponsoring and attending the 2015 Local Search Association Conference in Los Angeles, California, April 20 – 22. The Local Search Association (LSA) is the largest trade organization of companies engaged in local advertising and marketing. Local is fast becoming the center of the new digital media universe. Whether you call it “last-mile advertising,” “geomarketing” or “location-based targeting,” the local market is highly dynamic and changing fast. The 2015 Local Search Association Conference in Los Angeles April 20-22, will offer a 360 degree…
  • Call Tracking for Landing Pages and Subdomains

    Erica Campbell
    19 Mar 2015 | 9:03 am
    Targeted Landing Pages and Subdomains for Campaigns By now, you probably know the importance of using targeted landing pages for your online marketing campaigns. In fact 48% of marketers build a new landing page for each marketing campaign and 68% of B2B businesses use landing pages to capture sales leads for future conversions, according to Marketing Sherpa. It’s easy to understand why they’re so popular. Landing pages allow you to generate and capture leads while using marketing automation software like HubSpot. If set up properly within Google Analytics, these landing pages…
  • Why Coca-Cola is Replacing Voicemail With Text Messaging

    Mark Sullivan
    12 Mar 2015 | 9:03 am
    Texting Is Finally Making Inroads Into the Corporate World Recently Coca-Cola CIO Ed Steinike announced that the company would be ditching its office voicemail “to simplify the way we work and increase productivity.” While many of us with smartphones have been opting to text over leaving a voicemail for years, this is one of the largest companies to officially make the switch. Bloomberg talked to the company to get more insight before publishing this great piece on the soda giant’s move. Below is a snippet of the piece. What struck me as interesting was the comment at the end by Amanda…
  • Why You Need Call Tracking for Your Client Campaigns

    Erica Campbell
    12 Mar 2015 | 8:29 am
    As you look to optimizing your marketing budgets ad spend for your clients, and show them the value of an agency’s perspective, take a look at the new analytics packages around voice-to-voice. Find one with a feature and integration set works for you and you can phone in a client-pleasing quarterly report. Learn more about tracking for your client’s campaigns at
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    Broke Bloke Blogs

  • My Secret To Getting 3X More Social Shares Using Social Warfare Plugin

    Broke Bloke
    19 Apr 2015 | 7:00 pm
    A lot of things have changed since I last blogged. There have been several updates from Google – Penguin and Panda wreaked havoc on a lot of sites, social signals became more significant as more and more marketers began gaming the system and content marketing became more relevant than ever. As I kickstarted Broke Bloke […]
  • 2015 Q1 Progress Report: Review Of Growth, Revenue & Contribution

    Broke Bloke
    15 Apr 2015 | 7:32 pm
    The last three years of my life has been so crazy I cannot bring myself to talk about it. Break ups, accident, depression and the list goes on. I’m not sure if life has been toying with me over the last few years. But I’ve learned to grow over whatever life had to throw at me. […]
  • How To Host #TwitterChats Like A Pro

    Broke Bloke
    12 Apr 2015 | 7:30 pm
    Hosting a Twitter chat is no joke. It takes a lot of planning and management. Almost every TwitterChats that I’ve been part of has at least a host and a co-host. Simply because the volume of tweets in the form of questions and responses can become overwhelming for a single individual. I’ve attended roughly 12 TwitterChats in […]
  • 17 Ways Thrive Content Builder Trounces The Native WordPress Editor

    Broke Bloke
    10 Apr 2015 | 9:53 pm
    They told me I couldn’t do it. They told me its never been done before in the marketing industry. They said it cannot be done. Then, I told them. And here I am writing a post that defies all logic and reason behind what I’ve learned and what markets predict. This is 2015, If no […]
  • 7 Squeeze Page Mistakes That Make You Look Dumb

    Broke Bloke
    8 Apr 2015 | 7:36 pm
    I often come across landing pages either from Twitter or a Facebook Post on my timeline that’s asking me for my name and email. There is nothing wrong about trying to grow your email list. Setting up landing pages or squeeze pages are vital to your list building success. However, if you do not do […]
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    Four Dots

  • Understanding the Implications of the Next Google Algorithm Update

    Radomir Basta
    14 Apr 2015 | 3:42 am
    Google’s upcoming mobile-friendly update that will start reshaping mobile search ecosystem as of April 21st has been a hot topic in the SEO circles for several weeks now. Although building a mobile website has been an imperative for webmasters over the last few years, a great number of websites still performs quite poorly on smartphones and tablets, which is why Google decided to take some harsher measures to ensure the best possible mobile experience. Indeed, considering the fact that now majority of digital media consumption takes place on mobile devices (as revealed in comScore Mobile…
  • Four Dots Team Members at Google Academy

    Radomir Basta
    31 Mar 2015 | 5:00 am
    Last week, three Four Dots team members had an opportunity to participate in a two-day training for Google Fundamentals and Search exams at IT Academy in Belgrade. The training was designed to help search engine marketers learn more about online advertising best practices and prepare for Google certification exams. Naturally, we also tried to engage in some networking, however, our efforts to optimize our in-room visibility somehow fell on deaf ears. Seeing how we’ve covered all the crucial aspects of a decent exposure increasing strategy, from meta elements (name tags) to improving…
  • 7 SEO Mistakes That can Hurt your Business

    Radomir Basta
    18 Jan 2015 | 11:56 pm
    “SEO is a field that changes over time, and the most successful SEOs embrace change and turn it into an opportunity.” The 2010 quote by Matt Cutts was an early implication of the extent to which the search ecosystem was bound to change over the next few years. Indeed, the field kept developing, always raising the bar for content quality and online marketing innovation. Correspondingly, as search algorithms advanced, webmasters and their client companies needed to rethink most of their strategies in order to climb the SERP ladder. Considering such a rapid pace of change, it is easy to see…
  • Build it and Make them Come: SEO Guide for Small Businesses

    Radomir Basta
    11 Jan 2015 | 7:37 pm
    Much like most other website marketing strategies, SEO is a process rather than a set of rules. This is especially true in recent years when most marketers have started focusing on content value rather than the number of backlinks. With SEO past its infancy phase, creativity and research are the main determinants of successful online exposure development. When combined with other website marketing strategies, SEO brings not only traffic, but also increased conversion rates and this is probably the main reason why businesses keep exploring this field. In the realm of small businesses, advanced…
  • Inbound Marketing Strategies for a Holiday Campaign

    Radomir Basta
    31 Dec 2014 | 10:06 am
    Our way to help you with organizing holiday campaigns trough easy to scan infographic  with some basic strategies and ideas  for  proper holiday inbound marketing campaign. We colored it in Christmas colors as well. Happy holidays guys The post Inbound Marketing Strategies for a Holiday Campaign appeared first on Four Dots.
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  • Infographic- A Brief History Of Panda And Penguin

    20 Apr 2015 | 1:52 pm
    Google was established in 1998 and soon turned into the prevalent web search tool. Sites started actually bouncing more than each other to achieve the first page of a Google seek. Studies have demonstrated that must Google clients don’t take a gander at sites past the first page. Then again, with an end goal to achieve the first page of results on Google, sites and their proprietors started utilizing all strategies to make it show up their sites had a high esteem and readership. So, these tricksters were degrading Google’s item. Enter panda. The software engineers at Google can up…
  • Google’s Doorway Pages Update- Ways Sites Can Dodge

    20 Apr 2015 | 12:05 pm
    While seems to have Google’s mobile-friendliness algorithm update captured the lion’s share of page-view-pumping SEO posts. In some few screaming headlines has been relatively the doorway page update. Ignored algorithm its due, this, I thought I’d give the poor. Last month, Google announced that it about the “ranking adjustment” to deal with doorway pages. This update would have “a board impact” that nothing on sites utilizing doorway campaigns. I heard something about a few rumblings here and there – and I have definitely seen in Google Webmaster Tools in the past some…
  • Now Yahoo Shows Your Contacts What People Are Tweeting

    19 Apr 2015 | 11:58 am
    In a bid to form its email service additional relevant to tweets, Yahoo has side a replacement update, that allows its users to check what their contacts are tweeting. the corporate conjointly side some of alternative updates to its Contact Cards, which implies there’s additional to seem forward to when next you sign on to your Yahoo Mailbox. “Contact cards are becoming an upgrade – thanks to LinkedIn and Twitter! Earlier this month, Yahoo Mail launched a caller ID-like feature to bring you useful contact info, right after you want it. Currently through our partnerships with…
  • Infographic – The History of Email Design

    19 Apr 2015 | 11:19 am
    A period of time before email, did it exist? It did, range of decades ago, but we won’t dwell on whom. A life before email – shudder! Instead let’s focus on what steps email has come, from what emailing used to be, to indicates today and this could mean in the future. The content and design of email has changed through the decades to get a tool used for connecting 85% from the world’s monde. As the world has increasingly become more mobile, attorney’s sense with the word Atlanta divorce, email has also had to evolve to the smartphone era, and to carry this continuing such out. In…
  • Really Social Media Affects Your Site SEO

    18 Apr 2015 | 12:25 pm
    While we are talking about the social media efforts do affect your search rankings. But it’s not the way you think probably. Social influence and interactions Google doesn’t directly factor into the ranking algorithm, but there is no reason to slow down your social marketing efforts or ignore social channels. It’s the results, it’s not about the social sharing The simple thing is having a social profile doesn’t do anything to help rankings. In social network anyone can create a profile, anytime. Facebook says between 5.5 and 11.2% of their monthly active users are fake/duplicate…
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    Ethical SEO Consulting

  • The Problem with Call Tracking and a Solution

    John Van Bockern
    26 Mar 2015 | 9:47 pm
    Call Tracking Can be a Major Issue for Local SEO if Used Improperly. Here’s Why: Call tracking systems use javascript to display numbers dynamically depending on where the visitor came. […] The post The Problem with Call Tracking and a Solution appeared first on Ethical SEO Consulting.
  • Google My Business Update: Enhanced Photos

    Casey Meraz
    24 Feb 2015 | 11:29 am
    One thing that is certain in local search is change. Today I noticed on the Local Search Forum that Google Upgraded their My Business page in the photos department. From […] The post Google My Business Update: Enhanced Photos appeared first on Ethical SEO Consulting.
  • SEO For Realtors in 2015: Where You Should Be Focusing

    Casey Meraz
    9 Feb 2015 | 11:22 pm
    Recently I have been traveling quite a bit speaking at different events across the country to present a variety of marketing topics. One of the more recent events took place […] The post SEO For Realtors in 2015: Where You Should Be Focusing appeared first on Ethical SEO Consulting.
  • Spammers Keep Spamming Local Listings

    Casey Meraz
    11 Dec 2014 | 7:13 pm
    Warning: This is mostly just a rant If there is one thing I’ve learned over and over again in SEO it’s that spammers will keep on spamming. Back in July […] The post Spammers Keep Spamming Local Listings appeared first on Ethical SEO Consulting.
  • Easily Create a Google Webmaster Tools Disavow File

    26 Nov 2014 | 1:56 pm
    It has come to my attention recently that some business owners and webmasters have a hard time creating and properly formatting a disavow file for Google. To help I wanted […] The post Easily Create a Google Webmaster Tools Disavow File appeared first on Ethical SEO Consulting.
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    Voted #1 Miami SEO Company

  • Link Tip (#4): High Authority Medical Blog

    Ryan Stewart
    20 Apr 2015 | 6:18 am
    Niche relevant links = bigger impact on rankings. If you’re trying to rank sites in the medical field, I’ve got a gem for you. Medical Mingle is a networking site for medical professions (think LinkedIn for doctors). It has your standard social networking features like custom profiles, groups and forums. It also lets you write blog posts. The links within the posts are DOFOLLOW. Here’s how to get them. Step One: Head over to the home page ( and create an account. I suggest you use a doctor’s name (find one online if you have to). This site…
  • Link Tip (#3): How to Get Links Indexed in Google

    Ryan Stewart
    14 Apr 2015 | 12:00 am
    This week’s link tip isn’t a high DA site to build a new link on – it’s more important. It shows you how to get content indexed by Google: Pages on your site Pages on other sites that you’ve built links on Why is this important? The first is obvious. More content indexed = more traffic. The second isn’t as obvious. Google does not index every page you’ve built links on. If your links aren’t indexed, Google doesn’t see it. In other words, it doesn’t do shit for your rankings. View The Complete List of Weekly Link Tips How to Get…
  • 7 Steps to More Clients – SEO for Lawyers & Attorneys

    Ryan Stewart
    10 Apr 2015 | 12:59 pm
    Before we get into this, let me make one thing clear: I want you as a client. I’m not going to cold call or email you like other SEOs. Matter of fact, I’m not going to contact you at all. I don’t have to. YOU found ME. This guide provides the exact SEO blueprint to do the same for your site. No, seriously – step by step, the same process I’ve used to rank dozens of attorney sites. Thing is, I know you’re not going to read the whole thing. So why did I spend 20 hours writing it? I could’ve written the standard post like every other “SEO…
  • Link Tip (#2): DA 68 Links from Authors Den

    Ryan Stewart
    7 Apr 2015 | 12:00 am
    This week’s link tip comes from AuthorsDen, a website dedicated to helping authors promote and sell their books. View The Complete List of Weekly Link Tips The website has great metrics: Domain Authority: 68 Trust Flow: 45 It’s a quality domain that’s perfectly themed for deep blog links. Here’s how to get the links from Author’s Den. Step One: Head to the home page: Click the “Join” button. Step Two: Follow the prompts to create a free account. Step Three: Follow the prompts to fill in your profile. You will be given a…
  • The Visual Guide to Mobile SEO

    Gaurav Sharma
    3 Apr 2015 | 12:00 am
    In 2013, Google launched an algorithm update giving slight preference to mobile sites. In April of 2015, Google announced mobile factors will have a significant impact in search results. This shouldn’t come as a surprise. Stop what you’re doing and look around – how many people are glued to their phones? Smart phones are extensions of our bodies. Why the hell would your website not be mobile friendly? Google’s #1 priority is increasing the user experience. They’re done sending users to a non mobile friendly website. This post will tell you everything you need to…
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    Search Factory

  • On-Site SEO Basics

    Ben Zanki
    19 Apr 2015 | 9:37 pm
    Search Engine Optimisation  (SEO) is essential for positioning your website at the top of the SERPs (search engine results pages) and driving traffic to your site. SEO is changing every day, along with exactly what a search engine will look for in a website when it comes to ranking, which is a time consuming task to stay on top of! This makes hiring a professional for the job the best option, though here are a few of the basic on-site SEO ranking factors you could have a look at yourself.   Title Tags Title Tags are very important for both SEO and user experience. A well written Title…
  • Weekly Digital Wrap-up – April 17th 2015

    The Search Factory Team
    16 Apr 2015 | 10:40 pm
    Welcome to this week’s digital wrap-up. Here are this week’s nuggets of news gold across SEM, SEO, social media and general marketing. WHAT’S NEW IN SEM THIS WEEK? Title: Easier Reporting for Multiple Campaign Types Summary: Google has announced that over the next few weeks, we’ll be seeing a roll out of the new Campaign Type Selector. The type selector lets users sort campaigns by All, Search, Display and Shopping. The selector will also preserve column sets based on your types, saving the time-consuming task of column selection when reporting. Read more here! Title: Google…
  • Adwords Keyword Planner: How Can We Use it for SEO?

    Victoria Harrison
    14 Apr 2015 | 5:47 pm
    Here at Search Factory the Adwords Keyword Planner is not just for managing SEM campaigns. Our SEO and Content Marketing teams also reap the benefits of the tool in a range of different ways. Today I am going to walk you through two ways it can be used to find new keywords and their search volumes. Find new keywords to optimise The first benefit of the keyword planner is that it can help us to determine new keywords for our SEO campaigns. This is very beneficial in that it helps us define important keywords we should optimise – a crucial step for all SEOs! Let’s walk you through the…
  • 15 Shades Of SEO

    The Search Factory Team
    13 Apr 2015 | 10:02 pm
    So SEO is more than highlighting a key word here and checking a link there. There’s a whole world dedicated to the ins and outs of search engine optimisation, and like any world, it has its grungy underside as well as its hard-working purists. Today we take you on a tour to the darkest corners of SEO, but never fear – we’ll make sure you emerge well-armed against even the baddest of SEO bad boys. Get ready – it may be hard to swallow but it’s the stuff you have to know if you want to avoid 10 rounds with the most intimidating mistress out there: Google. Share this Image On Your Site…
  • Digital Weekly Wrap-Up – April 10th 2015

    The Search Factory Team
    9 Apr 2015 | 6:40 pm
    After a short working week, we have a wrap-up of the week in web news. Every Friday we give you the need-to-know news picks across SEM, SEO, social media and digital marketing news. WHAT’S NEW IN SEM THIS WEEK? Title: YouTube Ads Get Update to Boost Interaction Summary: To increase viewer interaction on its skippable video ads, YouTube is introducing ‘cards’ for In-Stream videos. Cards will give brands the options of including additional calls to action and display as an overlay on the right side of the ad. Read more here! Title: Bing Adds Upgraded URL Support Summary: To support…
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    Crush Local SEO

  • How to Set Up Google Places For Small Business SEO

    5 Apr 2015 | 7:18 am
      In the battle for local online recognition, only businesses that have mastered (or invested wisely in) search engine optimization can stand the test of time. As a small business owner, it is important to remember that besides the general SEO practices that every business must have, local SEO must be implemented if your business is to thrive. Local search engine marketing describes the practice of customizing search engine optimization such that it becomes relevant to a particular geographical location. For instance, if you are operating your business in Denver, you want to make it…
  • How To Do Local Search Optimization in 2015

    14 Mar 2015 | 6:25 pm
    Local SEO is Your Friend This Year, But It Takes Time Local search is different, and that is not something that everyone understands. While organic search results are updated consistently, and some rumors swirling that it’s almost to the point of a non-stop, real time update, Local search results are updated only so often. Google is still figuring out local search, as all search engines are.  You can clearly see the difference between a local business trying to rank and let’s say a blog for jet ski aficionados.  There are naturally additional signals present with a local…
  • Breaking Down Local SEO Services Pricing

    5 Mar 2015 | 2:03 pm
    A Guide To Local SEO Services Pricing Pricing is always such an ugly topic when it comes to SEO, and especially Local SEO services pricing. When dealing with Local clients, money typically is not overflowing from their business checking accounts looking for a home with your search marketing services. As a quality marketing shop we think pricing should be last on our client’s mind: our shiny results and amazing customer service are worth it, right?!?!? Unfortunately, local SEO costs are typically the first thing on a local business owner’s mind. Let’s get a couple things…
  • Business Review Sites

    3 Mar 2015 | 8:17 pm
    What Business Review Sites Are Worth Worrying About? Local business owners around the world are starting to see the importance of online reviews show up in local search. But what business review sites are worth sending customers to reviews your business on? We will go over the top 5 below as well as the correct strategy for making new reviews help your Local SEO strategy. Use reputation marketing tools to help collect more 5 star testimonials, especially if you are finding it hard or forgetting to ask. They are huge for local SEO and for online conversions. Quick Tips On Creating Profiles On…
  • Use Location Pages Properly When Doing SEO For Local Search

    1 Mar 2015 | 6:18 pm
    Location pages are a new necessity when doing SEO for local search. When created, formatted and used correctly, they can be killer for your search engine rankings and traffic.  Why? Two main reasons: They are a great centralized place to get all the local schema data search engines love onto one page It gives your users the information they are looking for which is a sign you are focused on your User Experience   So what exactly is a location page? Simply put, it’s a web page dedicated to your location (or locations!) This is great for multi-location businesses and something large…
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    SEO Ground

  • Onpage SEO Check List (To Get Rank Fast)

    17 Apr 2015 | 11:31 pm
    URL - User friendly URLBest – your keyword in URLTitle – 55 to 60 charactersDescriptive and Relevant to your page (Relevancy is most important)  Description – 155 to 160 charactersDescriptive and Relevant to your page (Relevancy is most important). If have phone number and such important massage add in the last.H1 – Check your main keyword in H1 Tag. On one page only one H1 tag used (important)H2 to H6 - other keywords and variations can use in this tag Keyword Density - Check keyword density in…
  • All Search Engines Stop Words

    25 Mar 2015 | 11:16 pm
    The word that is not considered by search engines is called stop words; it is not mean that they are bad or worthless words. Basically these stop words are so common and occupy the disk space on server of search engines and these words are also reduce speed of SE, So that search engines are avoid these words. A ending low sent weren't able enough lower serious we've about entirely ltd seriously what above especially M seven whatever abroad et made several what'll according etc mainly shall what's accordingly even make shan't what've across ever makes she when actually evermore many she'd…
  • 10 Best High PR PDF submission website List

    25 Mar 2015 | 3:59 am
    In this new age of SEO there are many new update are live. A lot of old techniques are drop in cold bag. Many old tricks come out in new form. In all of them one is PDF submission and PPT submission. This SEO technique is good source of traffic to your website. Here I give best 10 PDF submission website that have a high PR and also they are good authority site that hold your document and offer you to get traffic.  – PR9  – PR8  – PR8  – PR8  –…
  • Blog Submission site

    27 Feb 2015 | 9:32 pm
    Blog Directory SubmitLinkURL Web DirectorygoBlogzBlog Directory
  • Key to Get Fame on Facebook

    26 Feb 2015 | 11:55 am
    Facebook is platform that getting famous day by day and more and more profile created daily, in millions of account where you are. So how you get famous on Facebook it is not a very easy and also not a very hard. Giving attention pay your time and you get fame.Here are some tips that you can fallow and get an active account on Facebook.....Use link posts to drive people to your websiteLinks are always help full and they give you a good response and live long. A URL or a website or a blog have include itself  what people wants it have image can have videos and also an informative text.
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    SEO Ground

  • Onpage SEO Check List (To Get Rank Fast)

    17 Apr 2015 | 11:31 pm
    URL - User friendly URLBest – your keyword in URLTitle – 55 to 60 charactersDescriptive and Relevant to your page (Relevancy is most important)  Description – 155 to 160 charactersDescriptive and Relevant to your page (Relevancy is most important). If have phone number and such important massage add in the last.H1 – Check your main keyword in H1 Tag. On one page only one H1 tag used (important)H2 to H6 - other keywords and variations can use in this tag Keyword Density - Check keyword density in…
  • All Search Engines Stop Words

    25 Mar 2015 | 11:16 pm
    The word that is not considered by search engines is called stop words; it is not mean that they are bad or worthless words. Basically these stop words are so common and occupy the disk space on server of search engines and these words are also reduce speed of SE, So that search engines are avoid these words. A ending low sent weren't able enough lower serious we've about entirely ltd seriously what above especially M seven whatever abroad et made several what'll according etc mainly shall what's accordingly even make shan't what've across ever makes she when actually evermore many she'd…
  • 10 Best High PR PDF submission website List

    25 Mar 2015 | 3:59 am
    In this new age of SEO there are many new update are live. A lot of old techniques are drop in cold bag. Many old tricks come out in new form. In all of them one is PDF submission and PPT submission. This SEO technique is good source of traffic to your website. Here I give best 10 PDF submission website that have a high PR and also they are good authority site that hold your document and offer you to get traffic.  – PR9  – PR8  – PR8  – PR8  –…
  • Blog Submission site

    27 Feb 2015 | 9:32 pm
    Blog Directory SubmitLinkURL Web DirectorygoBlogzBlog Directory
  • Key to Get Fame on Facebook

    26 Feb 2015 | 11:55 am
    Facebook is platform that getting famous day by day and more and more profile created daily, in millions of account where you are. So how you get famous on Facebook it is not a very easy and also not a very hard. Giving attention pay your time and you get fame.Here are some tips that you can fallow and get an active account on Facebook.....Use link posts to drive people to your websiteLinks are always help full and they give you a good response and live long. A URL or a website or a blog have include itself  what people wants it have image can have videos and also an informative text.
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    Red Square SEO » Blog

  • SEO Watercooler: Humanize Your Online Marketing, Near Me Google Searches and Recycling Old Posts

    16 Apr 2015 | 6:09 am
    Oh hi, welcome to our new site What do you think?? We have been so busy with this lately and really hope you like it! It took some time to find a perfect theme, come up with new log design and colors and put it all together. It is all worth it at the end! We are also working on one more awesome service for you, especially those of you who own a business or are selling a product or service themselves Stay tuned on our social media Today, since it’s pretty hot in Croatia, we decided to take it easy and chat over at watercooler We picked some topics for you, that were popular on our…
  • Doorway Pages – A Gate To Google Penalty

    9 Apr 2015 | 1:18 am
    Hello and welcome to Thursday blog post. After a very popular infographic last week (thank you for that!), we are introducing you to doorway pages and recently announced update in search algorithms that will affect those who use this bad SEO tactic. Read more on what are doorway pages, how they are made and why they are bad (and will get worse) for your SEO. What even are doorway pages? If you haven’t heard of the term yet, you are surely not using them, which is a great thing! Doorway pages are created to spam search engines. Yep, there’s such thing like spamming search engines.
  • INFOGRAPHIC: Mobile-Friendly Checklist

    2 Apr 2015 | 5:28 am
    Hello! Welcome to our new blog! Today we have brand new infographic for you! As we mentioned a few times before, having a mobile-friendly website is a must in 2015. Starting April 21st, Google will give even more attention to level of mobile-friendliness of sites when ranking them. If your site is mobile-friendly, it will be ranked better than those that aren’t, and it will get a “Mobile Friendly” tag in search results. You know what that means – more users! 80% of Internet users today have a smartphone, 47% have a tablet. They use those devices on a daily basis and…
  • WordPress SEO Plugins How-To: 5 Other Plugins To Install And Use

    26 Mar 2015 | 5:00 am
    Hello, welcome back to Thursday blog on Red Square SEO! After covering two most popular WordPress SEO plugins, WordPress SEO by Yoast and All In One SEO Pack, we’ll conclude this topic with a few more plugin recommendations. Two of them today are very similar in features and how they work to those done last two weeks but are slightly less popular (although growing in popularity). We’re also showing you 3 more plugins that will boost your rankings with improving social signals, creating sitemaps and speeding up your site loading time – all the things we mentioned so many…
  • WordPress SEO Plugins How To: All In One SEO Pack

    19 Mar 2015 | 2:57 am
    Hello! Welcome back to Red Square SEO Blog! Last week we decided to help you a bit with best SEO plugins for WordPress and how to configure them, so we’re continuing in the same tone! After WordPress SEO by Yoast, next very popular plugin is All In One SEO Pack. It’s not very different from the previous one, but here’s how we configured it on this blog, with screenshots and advice! Just like for any other WordPress plugin, you have to download it first and install on your blog/site. After you did that and activated it, there should be a new All In One SEO item in your…
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  • 3 Key Online Marketing Steps to Making Unlimited Sales

    14 Apr 2015 | 11:24 am
    Let’s start with the obvious: To make maximum sales, you need to target and reach people who will buy what you’re selling. And obviously you need to give customers what they want. However, a popular DIY method of going after online sales is to ignore those concepts and instead just throw some marketing at the wall and see which parts of it – if any – stick. Probably not the best strategy. More proactively, putting together a Customer Acquisition Plan is a smart move. Identifying who your customers are, naturally leads to knowing what you can do for them and influences how…
  • A Simple SEO Guide For People Who Hate SEO [13 Point Strategy]

    7 Apr 2015 | 11:24 am
    Getting your site to rank high in search results – thus validating your worthiness and attracting visitors – sounds appealing, but Search Engine Optimization (SEO) is easy to hate. It has been historically and popularly known for cramming your site content with awkward keywords, looking spammy, and often producing no visible results. Furthermore, SEO can make your site rank worse or get you tossed out of search engines altogether. Fortunately, today’s ‘white hat’ SEO is nothing like the SEO you may know and loathe. More and more, SEO means making your website stand…
  • Traffic for Free: 4 Quick Tips for Reviving Old Blog Posts

    24 Mar 2015 | 1:07 pm
    If you are a frequent blogger, then chances are some of your most valuable content has been buried within your archives for months or even years. There are topics in every industry that will forever remain of interest to audiences. If you have already written about them then you shouldn’t be wary of revisiting them again. In fact, you can easily do so by producing new and revived content. When attempting to do this, bloggers will often just copy and paste their old blog posts into new ones. However, this can cause problems with duplicate content and doesn’t really offer readers anything…
  • The Right Way to Market Your Business Online (Hint: You’re Not Doing It)

    20 Mar 2015 | 4:29 am
    In my last post I discussed how quickly Search Engine Optimization (SEO) changes, resulting in previously successful practices becoming redundant. While the same can also be said for online marketing as a whole, there is one element that has remained integral over the years, yet has largely been ignored. For too long marketers have been casting their net too wide, generating as much exposure for their business as possible, regardless of who it is with. They have failed to focus on what is really important to their business: the customer. Marketers often fail to focus on what is…
  • Why Old School SEO is Dead (And What You Should Do Instead)

    26 Feb 2015 | 4:41 am
    Search Engine Optimization (SEO) has been in a constant state of evolution since its inception. What works now may not work tomorrow, and many old school tactics that once brought traffic now have the opposite effect. Yet there are still many so-called ‘SEO companies’ out there engaging in bad practices like social bookmarking, spamming and marketing with ‘spun articles’. Fortunately, these guys are gradually going extinct, because what worked in 2010 just doesn’t work anymore. However, they do still exist. In this post, I am going to focus on what drives high…
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    Web Design, SEO, Magazin Online, Promovare Web - Sita Gabriel

  • VIPole Announces Launch Offering a Way to Protect Important Data With Encryption Software

    Sita Gabriel
    3 Apr 2015 | 8:43 am
    Web Design, SEO, Magazin Online, Promovare Web - Sita Gabriel %%BLOGDESKLINK%% It’s nearly impossible to watch the news or read a tech site without hearing about the latest instance of online data theft.  VIPole recently announced their launch offering a solution to this serious problem – a secure instant messenger with premium encryption for both personal and business applications. April 2, 2015 Secure communication is, or should be, a high priority for an increasing number of people.  With the nonstop media coverage of data leaks appearing again and again, it’s hardly a…

    Sita Gabriel
    24 Mar 2015 | 9:01 am
    Web Design, SEO, Magazin Online, Promovare Web - Sita Gabriel %%BLOGDESKLINK%% WHAT IS DESIGN? DESIGN RESULTS FROM human decisions. You can design with intention, which means you have a chance of doing it well, or you can let it happen, which means you’ll probably bungle the job. Design happens whether you’re aware you’re doing it or not paying attention. Nothing is undesigned. Things are badly designed, well designed, and points between. What do I mean by design? Design is how we communicate what an object does, or its function, through its shape or form. Take a baseball mitt. Study it…
  • Fresh and Free Udemy Courses

    Sita Gabriel
    21 Mar 2015 | 6:24 am
    Web Design, SEO, Magazin Online, Promovare Web - Sita Gabriel %%BLOGDESKLINK%% A new batch of free udemy courses have arrived. Enjoy and learn! Creating Social Media Content in Adobe Photoshop* Code: --------- /creating-social-media-content-in-adobe-photoshop/?couponCode=get100 --------- *Faster Smarter Better (Ultimate Online Marketing Blueprint)* Code: --------- /faster-smarter-better/?couponCode=FSBAAP --------- *eCommerce Entrepreneurs: Learn How to Stand Out & Sell More!* Code: --------- /stand-out-sell-more/?couponCode=STANDOUT4FREE --------- *Logo Design Essentials* Code: ---------…
  • How I Generated 40K+ Followers on Pinterest

    Sita Gabriel
    19 Mar 2015 | 4:25 am
    Web Design, SEO, Magazin Online, Promovare Web - Sita Gabriel %%BLOGDESKLINK%% Whats up guys, how are your internet ventures doing? I hope everything is good and you enjoyed my last post on how to create backlinks (high-quality web 2.0) – if you didn’t check it out, you should, I go into detail about everything you need  to know about web 2.0 backlinks and how they can improve your rankings if you keep them updated. Today I want show you how I generated 40K+ followers on Pinterest with only 9 accounts. I have to say, it was not simple, but its sure well worth it as my niche site…
  • How to Create Backlinks (High-Quality Web 2.0)

    Sita Gabriel
    16 Mar 2015 | 11:51 pm
    Web Design, SEO, Magazin Online, Promovare Web - Sita Gabriel %%BLOGDESKLINK%% Hey guys, in today’s article I’ll be going through some things which I think you will love. Today I am talking about how to create web 2.0 links which stick and get indexed quite faster. So if you’re having trouble with your money site, just keep reading on and you will learn a few things, helping you to rank faster in Google. To achieve good rankings in Google or other search engine you should make more than 30 web 2.0’s the way I make them. The secret is to make the web 2.0 just like a…
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  • How Every Blog Posts Can Earn SEO Traffic

    Nate Dame
    15 Apr 2015 | 7:48 am
    It’s almost a universally accepted truth that most blog posts get a traffic spike the day or week they are published and promoted, and then fade into obscurity in the ever-increasing sea of online content. Even some SEO-savvy marketers are having an increasingly harder time creating content that stands out from the general banality of brand content. Seasoned SEO strategies have already become standard in content marketing. Everyone knows about descriptive alt text for images, positioning keywords in headers, internal links, etc. It’s not enough to cut through the noise anymore. Standing…
  • Google’s Mobile Update Will be Bigger than Penguin & Panda

    Alexis Wisniewski
    24 Mar 2015 | 8:36 am
    It’s coming … Google’s new mobile-usability ranking hits the web on April 21, and marketers and webmasters are hard at work updating and fine-tuning their websites. The new algorithm will give priority (in mobile search) to pages and sites that are mobile-responsive—for obvious reasons. We’ve already discussed why Google is prioritizing mobile-friendliness and what marketers should do about it, but there remains a general air of anticipation as we wait to see what, exactly, the update will do to mobile search results. Bigger Than Penguin and Panda Previous Google algorithm…
  • We’ll Never Win! Google’s AI can Beat Atari Games

    Nate Dame
    19 Mar 2015 | 5:23 am
    Last month, a team of Google scientists unveiled a deep-learning algorithm called DQN—a general purpose, self-educating computer program that is killing it at Atari. (Are you thinking what I’m thinking? Thought so.) DQN is running on a high-end desktop computer with two notable advances: Q-learning is a positive-reinforcement learning method by which the program constantly tries to achieve the best reward (the “Q” factor). In the case of Atari, Q = a high game score. An artificial neural network, inspired by the human brain, tells DQN what information is and is not important to…
  • 3 Things B2B Marketers Must Do to Stay Ahead of Google

    Nate Dame
    10 Mar 2015 | 5:23 am
    Google’s Knowledge Graph has yet to fully invade the B2B world, but it does have a dramatic impact on the average decision maker’s purchase process. Because of it’s current reshaping of Google search results, and it’s constant steady expansion, the Graph is not something that B2B marketers can afford to ignore. An up-to-date understanding of today’s users will enable B2B marketers to keep earning more of the right search traffic. B2B Knowledge Graph Entries Marketers are already noticing some interesting B2B Knowledge Graph entries. As of the time of writing, the Google ads and the…
  • New Google Ranking Algorithm Checks Facts, Not Links

    Nate Dame
    4 Mar 2015 | 9:00 am
    Over the weekend, NewScientist reported that Google has already developed a process to determine the trustworthiness of websites based not on the quality or number of backlinks, but by the validity of the facts on the page. (This algorithm news has hit mainstream and tech news sites, but it doesn’t seem to have reached the SEO blog circles just yet.) Will #Google rank websites based on facts, not links? #SEO – Tweet This Could this be a sign of a new ranking factor? How the Fact-Checking Algorithm Works Traditionally, search engines use links to determine the quality of a website,…
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    Quick Sprout

  • 10 Marketing Techniques I Learned from Instagram Models

    Neil Patel
    20 Apr 2015 | 8:00 am
    Do you use Instagram? If you do, you probably notice a ton of pictures of half-naked models. Most people react negatively to these images; for example, they think that these models have nothing going for them other than their looks. Or even worse, most people assume these models aren’t intelligent. I’ve known a handful of these Instagram models for a few years now, and the one thing I can say about them is that they are really creative marketers. I’ve learned a few tricks from them that would help you grow your social media accounts. Here are 10 marketing techniques you can learn from…
  • How to Be a Successful Marketer if You’re not Super Smart

    Neil Patel
    17 Apr 2015 | 7:43 am
    I’m going to let you in on a little secret. I’m not that smart, and yet I’m a pretty good online marketer. I am actually probably one of the better ones out there. So, how’s that possible? Well, you don’t have to be smart to be the best marketer. Instead, you need to be creative, execute well, and continue to learn from others. Here’s the process I used to become a great marketer, and here is how you can follow in my footsteps: Don’t be afraid to bug people When I first started out in the world of online marketing, I didn’t know anything about it. I didn’t know how to edit…
  • How to Turn Pinterest into a Revenue Generating Channel

    Neil Patel
    15 Apr 2015 | 8:00 am
    We all know Pinterest is popular, especially among the female demographic. But can it be leveraged to make you more money? Just like any other social network, it can be. To show you how, I’ve created an infographic that breaks down how you can make money from Pinterest. Click on the image below to see a larger view: Click here to view an enlarged version of this infographic. Conclusion Pinterest is one of the most popular sites out there. If you aren’t leveraging it, you are losing out on a lot of revenue. All you have to do is start participating in the community and follow the tips in…
  • 7 Lessons Learned from Publishing 300 Guest Posts

    Neil Patel
    13 Apr 2015 | 8:00 am
    Over the last three years, I’ve ramped up the amount of content I create. Not only do I blog three times a week on Quick Sprout and a few times a week on my personal blog, but I also write guest posts all over the web. In fact, currently I publish slightly more than 100 guest posts a year. As of today, I have officially published my 300th guest post. My experience writing guest posts taught me a lot. And I can tell you that if you want to generate a positive ROI from guest-posting, you can actually do so as long as you learn from my mistakes. Here’s what I learned from writing 300 guest…
  • Moving on from KISSmetrics…

    Neil Patel
    10 Apr 2015 | 8:00 am
    When you start a company, it becomes your baby, and one of the hardest things to do is let go of it. In 2008, I started a company called KISSmetrics with my co-founder Hiten Shah. The company has grown nicely, and we raised millions of dollars to help expand the growth of the business. But what Hiten and I never really announced was that in 2014, we left KISSmetrics. Here’s why we left, and here’s what’s next…  Leaving KISSmetrics We started KISSmetrics with a small team consisting of Hiten, me, an engineer, and a designer. As the company progressed, we added more people, raised…
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    » Blog

  • 16 Best Search Engine Optimization (SEO) Techniques & Tricks

    Tahir Marfani
    30 Mar 2015 | 2:53 am
    Search Engine Optimization (SEO) is a very extremely popular topic in all over the World. After all, everyone desires to rank higher and come up on the Top position of Google search and get more traffic. People will success in SEO with 2 things terribly well: First, they analyze SEO techniques to get them perfect results. Second, they give 100% to their work into execution and scaling those techniques. I have analyze and made a list of 16 best SEO techniques & Tricks habit that I tend to dismiss from mind quite often. These best SEO techniques & Tricks, if practiced properly, can…
  • Looking for an established search engine optimization company?

    Tahir Marfani
    28 Feb 2015 | 3:47 am
    The services and products your business offers must be exactly what the people want. But without targeting the right audience, all your efforts are going down the drain. If you are looking for an established search engine optimization company, you have found the right place.If you implement the right SEO techniques and reach out to the customers, prospective customers looking for information related to the services and products your business offers. Inbound marketing and Search Engine Optimization is a critical aspect of creating a successful organization and catapults the growth rate of any…
  • Affordable SEO Services at SEO Professionals

    Tahir Marfani
    28 Feb 2015 | 3:24 am
    SEO services from seo professionals, our smart consultants will help your site get results: Improve Visibility in Search Engines Increase Qualified Traffic Increase Keyword Rankings we provide your website in front of as many people as possible. Our SEO services gives you best results that extend beyond a quick, temporary increase in rankings. Hire SEO professionals offering SEO services to improve your website ranking and traffic. The post Affordable SEO Services at SEO Professionals appeared first on .
  • Tips For Hiring The Best SEO Firm

    Tahir Marfani
    14 Feb 2015 | 8:08 am
    Online marketing is very fast by its nature and you need to catch up if you plan to move ahead.The global swift paced and real-time information delivery requires Search Engine Optimization (SEO) that can keep up with the changing trends. All businesses require an SEO firm that can relentlessly deliver results in less time, yet never sacrifice the quality. But there literally hundreds of SEO firm out there to choose from, and as all of them boast themselves as the best SEO firm, selecting the most preferred can be a hassle. You can use the following tips for hiring the best SEO firm and get…
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