SEO (Search Engine Optimization)

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  • How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

    Moz Blog
    randfish
    24 Jul 2014 | 5:15 pm
    Posted by randfish By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today's Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run! For reference, here's a still of this week's whiteboard!Video transcription Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to talk about running some SEO tests. So it is the case that many…
  • Dear Google, Links from YouMoz Don't Violate Your Quality Guidelines

    Moz Blog
    randfish
    22 Jul 2014 | 5:15 pm
    Posted by randfish Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google's Quality Guidelines. Many, many site owners have received warnings like this, and while some are helpful hints, many (like Scott's) include sites and links that clearly do not violate the guidelines Google's published. Here's a screenshot of Scott's reconsideration request: (note that the red text was added by Scott as a reminder to himself) As founder, board member, and majority shareholder of Moz, which owns…
  • 17 Keys to Success in Social PPC

    Search Engine Watch
    Melissa Mackey
    29 Jul 2014 | 4:30 am
    While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. Next time you launch and run a paid social campaign, use these 17 tips for success.
  • Yahoo Directory Listings: Are They Worth It?

    SEER Interactive
    alif@seerinteractive.com
    11 Jul 2014 | 9:53 am
    The result of good SEO is traffic, conversions, and community. Recently, a conversation around the value of the Yahoo directory listing came up at SEER, and it turns out that, in most cases, there is no traffic coming from Yahoo directory listings. In gambling terms, what we found in our data was that if you bet a Yahoo directory listing won’t get you any conversions, you’ll be right around 86% of the time assuming you paid to be in the Yahoo directory AND got traffic from it. We took a look at analytics data for over 100 clients from January 2012 – July 2014 to see if there were any…
  • Twitter Cards: A Quick Start Guide

    Search Engine Watch
    Chuck Price
    28 Jul 2014 | 6:30 am
    Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation.
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    Search Engine Watch

  • 5 Most Important Takeaways From the Link Building Survey 2014

    Jon Ball
    29 Jul 2014 | 6:30 am
    A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities.
  • 17 Keys to Success in Social PPC

    Melissa Mackey
    29 Jul 2014 | 4:30 am
    While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. Next time you launch and run a paid social campaign, use these 17 tips for success.
  • Twitter Cards: A Quick Start Guide

    Chuck Price
    28 Jul 2014 | 6:30 am
    Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation.
  • 10 Social Media PR Lessons From #OITNB

    Lisa Buyer
    28 Jul 2014 | 5:30 am
    With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like "Orange is the New Black".
  • New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know

    Larry Kim
    28 Jul 2014 | 4:30 am
    Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more space on the search results. Here's everything advertisers need to know about dynamic sitelinks.
 
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    Moz Blog

  • Unraveling Panda Patterns

    billslawski
    28 Jul 2014 | 5:16 pm
    Posted by billslawski This is my first official blog post at Moz.com, and I'm going to be requesting your help and expertise and imagination. I'm going to be asking you to take over as Panda for a little while to see if you can identify the kinds of things that Google's Navneet Panda addressed when faced with what looked like an incomplete patent created to identify sites as parked domain pages, content farm pages, and link farm pages. You're probably better at this now then he was then. You're a subject matter expert. To put things in perspective, I'm going to include some information about…
  • Here's Your Syllabus: Everything a Marketer Needs for Day 1 of an MBA

    willcritchlow
    27 Jul 2014 | 5:15 pm
    Posted by willcritchlow A few years ago, I wrote a post on my personal blog about MBA courses. I have a great deal of respect for the top-flight MBA courses based, in part, on how difficult I found the business-school courses I took during my graduate degree. I'm well aware of the stereotypes prevalent in the startup and online worlds, but I believe there is a lot of benefit to marketers having a strong understanding of how businesses function. Recently, I've been thinking about how to build this into our training and development at Distilled; I think that our consultative approach needs this…
  • How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

    randfish
    24 Jul 2014 | 5:15 pm
    Posted by randfish By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today's Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run! For reference, here's a still of this week's whiteboard!Video transcription Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to talk about running some SEO tests. So it is the case that many…
  • How PornHub Is Bringing its A-Game (SFW)

    malditojavi
    23 Jul 2014 | 4:25 pm
    Posted by malditojaviThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.Editor's note: While the images in this post are free of graphic content, there are many suggestive references to potentially objectionable material. It has come to my attention how PornHub is marketing itself. It is one of the biggest pornographic websites, and I have no idea who is behind their online marketing strategy, but hats off to their team…
  • Dear Google, Links from YouMoz Don't Violate Your Quality Guidelines

    randfish
    22 Jul 2014 | 5:15 pm
    Posted by randfish Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google's Quality Guidelines. Many, many site owners have received warnings like this, and while some are helpful hints, many (like Scott's) include sites and links that clearly do not violate the guidelines Google's published. Here's a screenshot of Scott's reconsideration request: (note that the red text was added by Scott as a reminder to himself) As founder, board member, and majority shareholder of Moz, which owns…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: Bing Safety, Yandex Earnings & Bing Ads New Look

    Barry Schwartz
    29 Jul 2014 | 2:03 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Is Getting A Slick New Look That Will Feel Familiar Bing is unveiling a new look that will start showing up in the web interface next week. The new... Please visit Search Engine Land for the full article.
  • SPONSOR MESSAGE: Content Marketing & Link Building Together

    Search Engine Land
    29 Jul 2014 | 12:00 pm
    Join us Tuesday, August 5th at 1:00 EDT (10:00 PDT) to hear Jon Ball, Page One Power’s co-founder and CEO, discuss content marketing and its impact on link building. Attendees will learn why links are still relevant and how link building and content marketing work together. You’ll also learn... Please visit Search Engine Land for the full article.
  • Bing Ads Is Getting A Slick New Look That Will Feel Familiar

    Ginny Marvin
    29 Jul 2014 | 9:18 am
    Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords. That’s by design, of course. The Bing Ads team has been making a point of... Please visit Search Engine Land for the full article.
  • Spanish Law To Force Google To Index And Pay For Local News

    Greg Sterling
    29 Jul 2014 | 8:44 am
    There’s a basic feeling among traditional news publishers throughout Europe, and among some in the U.S., that Google has benefited enormously from their content but failed to offer anything in return. Furthermore, many publishers see Google as directly responsible for the decline of their... Please visit Search Engine Land for the full article.
  • Ratings Come To Google Product Listing Ads In The U.S.

    Ginny Marvin
    29 Jul 2014 | 8:32 am
    Spotted in a test back in May, product ratings and reviews are officially rolling out on Google Product Listing Ads as of today — just weeks ahead of the full transition to Shopping Campaigns. Available in the U.S. only for now, consumers will begin to see the 5-star rating system appear on... Please visit Search Engine Land for the full article.
 
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    SEO Book

  • Guide To Optimizing Client Sites 2014

    PeterD
    16 Jul 2014 | 8:02 am
    For those new to optimizing clients sites, or those seeking a refresher, we thought we'd put together a guide to step you through it, along with some selected deeper reading on each topic area. Every SEO has different ways of doing things, but we’ll cover the aspects that you’ll find common to most client projects. Few Rules The best rule I know about SEO is there are few absolutes in SEO. Google is a black box, so complete data sets will never be available to you. Therefore, it can be difficult to pin down cause and effect, so there will always be a lot of experimentation and guesswork…
  • Google Search Censorship for Fun and Profit

    Aaron Wall
    14 Jul 2014 | 11:16 am
    Growing Up vs Breaking Things Facebook's early motto was "move fast and break things," but as they wanted to become more of a platform play they changed it to "move fast with stability." Anything which is central to the web needs significant stability, or it destroys many other businesses as a side effect of its instability. As Google has become more dominant, they've moved in the opposite direction. Disruption is promoted as a virtue unto itself, so long as it doesn't adversely impact the home team's business model. There are a couple different ways to view big search algorithm updates.
  • {This | The Indicated} {Just | True} {In | Newfangled}

    Aaron Wall
    1 Jul 2014 | 11:08 am
    A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveraging algorithmic journalism. Narrative Science has been a big player in the algorithmic journalism game for years. But they are not the only player in the market. Recently the Associated Press (AP) announced they will use algorithms to write articles based on quarterly earnings reports, working with a company named Automated Insights: We…
  • Building a Legal Moat for Your SEO Castle

    Eric Covino
    24 Jun 2014 | 12:40 pm
    About a month ago a year old case of an SEO firm being sued by it's client resurfaced via a tweet from Matt Cutts. I'd like to add something to this conversation that will be helpful for you as a service provider seeking to avoid that really, really scary issue. Some quick background information if I may? No specifics are allowed but I've been a party, on both sides, to actual litigation pertaining to SEO contracts (not services rendered, just contractual issues with a third-party). I've been the plaintiff and the defendant in cases involving contractual disputes and legal obligations so I,…
  • Have We Reached Peak Advertising?

    PeterD
    18 Jun 2014 | 10:42 pm
    The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013, an increase of 14% from the 2013 third-quarter total of $10.6 billion and an increase of 17% from the 2012 fourth-quarter total of $10.3 billion. 2013 full year internet advertising revenues totaled $42.78 billion, up 17% from the $36.57 billion reported in 2012. Search advertising spend comes out on top, but that’s starting to change: Search…
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    Search Engine Journal

  • Bing Launches New Resource About Malware-Infected Sites by @mattsouthern

    Matt Southern
    29 Jul 2014 | 2:07 pm
    David Felstead, Principal Development Lead at Bing, announced a new feature that Bing has been working on to ensure its users are well protected. For some time Bing has been cautioning users when a search result could be potentially harmful. However, access to any further information was only available to those with a Bing Webmaster account. Bing has solved that problem with the launch of their new Bing Site Safety Page. The new Bing Site Safety Page is a portal where all Bing users can go to learn why a particular site is being flagged, how long it has been […] The post Bing Launches New…
  • Improve The CTR Of Your Product Listing Ads With New Product Ratings From Google by @mattsouthern

    Matt Southern
    29 Jul 2014 | 1:07 pm
    Google announced today via the Inside AdWords blog that they’re introducing product ratings on Product Listing Ads (PLAs). Product reviews provide critical information to shoppers making purchase decisions. To help shoppers easily find this information when searching for products, we’re introducing product ratings on Product Listing Ads. The changes will affect Google users in the United States. Shoppers searching on Google will now see product ratings appear in the form of stars and review counts on Product Listing Ads across google.com and google.com/shopping. Review data for the…
  • The Return of “Barnacle SEO” and Why It’s Perfect for Small Businesses by @dariozadro

    Dario Zadro
    29 Jul 2014 | 5:32 am
    Small business owners face a number of challenges when competing for attention on the web. As advantageous as the internet is by making it easier for companies to promote their brand and build a strong customer base, it doesn’t necessarily treat all businesses equally. For the smaller business owner, typically working with a limited budget, it can be difficult to gain any real traction in the online search results. Larger businesses, working with greater budgets and more extensive SEO teams, typically get the prime real estate when it comes to the SERPs. So what is the small business owner…
  • 10 Unique Insights For Your Social Media Monitoring via @buffer by @courtneyseiter

    Courtney Seiter
    29 Jul 2014 | 4:50 am
    One of the most fascinating things about social media is its ability to clue you in to things that you might otherwise have had no idea even existed—there are tons of conversations, communities, articles and so much more just waiting to be discovered online. The trick is: How do you find all of the information online that’s relevant to you and your interests and bring it back in such a way that you can make use of it all? The answer, for many brands and individuals, is social media monitoring. With the tools and strategies of basic social media monitoring, you can always keep an eye…
  • 6 Effective AdWords Optimization Techniques for Beginners by @AndrewLolk

    Andrew Lolk
    29 Jul 2014 | 4:01 am
    One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as well. We often have prospective clients calling us asking about the latest feature from Google. In their mind, all they need to do is to optimize their Ad Sitelinks because now they are a factor in the Quality Score equation. Or they might just need us to write mobile ads and then they will take it from there. However, when we open […] The post 6 Effective AdWords Optimization Techniques for…
 
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    Matt Cutts: Gadgets, Google, and SEO

  • On Leave

    Matt Cutts
    3 Jul 2014 | 1:15 pm
    I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of me. I talked about this as recently as last month and as early as 2006. And now, almost fifteen years later I’d like to be there for my wife more. I know she’d like me to be around more too, and not just physically present while my mind is still on work. So we’re going to take some time off for a few months. My leave starts next week. Currently I’m scheduled to be gone through…
  • Fun summer book reading suggestions?

    Matt Cutts
    9 Jun 2014 | 12:30 pm
    Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how to survive and get home with minimal supplies. It was a little heavy on the science, but I liked learning a couple things while reading it. I also enjoyed Flash Boys by Michael Lewis, even though it wasn’t fiction. I’m not much of a fantasy reader (normally I prefer sci-fi), but I did enjoy The Name of the Wind by Patrick Rothfuss and his follow-up…
  • 30 day challenge for June: treadmill desk!

    Matt Cutts
    1 Jun 2014 | 11:40 pm
    Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one weird, simple trick that helped. In previous “no email” challenges, I relied on sheer force of will not to reply to email. That didn’t work so well. In March, I tried something different: I used Gmail filters to take outside email, add the label “march2014″, and then made the outside emails skip my inbox. It turns out that getting those emails out…
  • 30 day challenge for March: no external email

    Matt Cutts
    26 Feb 2014 | 12:41 am
    In January 2014, my 30 day challenge was to limit my social media. That was a productive month. In February 2014, my 30 day challenge was to eat more slowly. I did that by counting to ten between chewing bites of my food. I tend to wolf down my food, which doesn’t give my stomach time to say “Hey, I’m full enough to stop.” I was also raised to finish everything on my plate, but sometimes it’s better to stop eating and leave leftovers on the plate. It’s actually been a really great challenge, and one I hope to keep doing in some form. For March 2014, my 30…
  • The decay and fall of guest blogging for SEO

    Matt Cutts
    20 Jan 2014 | 11:51 am
    Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more. Here’s an example unsolicited, spam email that I recently received: My name is XXXXXXX XXXXXXXX and I work…
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    Bruce Clay Blog

  • Google Author Rank is Coming; ClearVoice is Ready

    Kristi Kellogg
    24 Jul 2014 | 12:55 pm
    Google Author Rank is Coming; ClearVoice is Ready was originally published on BruceClay.com, home of expert search engine optimization tips. Google Author Rank is coming. Author Rank is an algorithmic analysis of an author’s authority which is used as a search engine ranking signal. When Google Author Rank comes, you’ll want to be ready, having firmly established yourself as a trustworthy authority. Now is the time for authors, journalists, bloggers and other content creators to evaluate themselves as authors in the way a search engine wouldWith last month’s disappearance…
  • Could Disappearing Author Photos in Google SERPs Signal Coming Author Rank?

    Kristi Kellogg
    16 Jul 2014 | 12:16 pm
    Could Disappearing Author Photos in Google SERPs Signal Coming Author Rank? was originally published on BruceClay.com, home of expert search engine optimization tips. When John Mueller announced Google was “simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count,” he asserted that this change was simply an effort to de-clutter the search engine results page (SERP). Prominent Internet marketers, however, had their own theories on Google’s latest bold move. Here we evaluate some of the theories posed by industry…
  • SEM Synergy Returns to WebmasterRadio.FM

    Niki Payne
    16 Jul 2014 | 9:49 am
    SEM Synergy Returns to WebmasterRadio.FM was originally published on BruceClay.com, home of expert search engine optimization tips. After almost three years since its last episode, SEM Synergy is making a comeback to WebmasterRadio.FM. It’s the Internet marketing podcast you don’t want to miss hosted by leading search marketing expert Bruce Clay, president and founder of Bruce Clay, Inc. With new episodes starting July 16 (THAT’S TODAY!) at 11 a.m. Pacific time, 2 p.m. Eastern time, Bruce Clay will be joined by co-hosts Virginia Nussey and Mindy Weinstein. Together, the trio…
  • 8 Common Mobile Website Pitfalls to Avoid for SEO

    Niki Payne
    15 Jul 2014 | 11:54 am
    8 Common Mobile Website Pitfalls to Avoid for SEO was originally published on BruceClay.com, home of expert search engine optimization tips. With mobile Internet usage at an all-time high, Google has been cracking down on websites with poor mobile experience. Mobile web design and user experience must be addressed as part of any effective online strategy. The way a site handles traffic from mobile devices can directly affect that business’s presence in search results. Just this month, Google announced it was adding a disclaimer beneath mobile search results that redirect smartphone…
  • 3 Enhancements to Bing Ads Manager Rolling Out Now

    Michael Shore
    11 Jul 2014 | 4:02 pm
    3 Enhancements to Bing Ads Manager Rolling Out Now was originally published on BruceClay.com, home of expert search engine optimization tips. A few changes to the Bing Ads user interface are rolling out and we got a walk-through of them earlier this week. If you’re managing paid search campaigns on the Yahoo Bing network, expect to see these tweaks to your UI in the coming weeks. Exclude 0-Click Terms in Search Terms Report What it is: Faster report running time and a more refined data set in the returned report as the filter will return only search queries which resulted in clicks Why…
 
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    Noble Samurai

  • How To Create A High-Converting Sales Presentation With The SINGLE Click Of A Button…

    Eugene Ware
    8 Jul 2014 | 12:23 am
    Have you ever tried to create a sales video to sell your product or service? If so, then you’ll be very familiar with how difficult it actually is to produce a video that hijacks your customer’s attention, builds desire for your product and ultimately closes the sale… The number one problem that most people face is being able to write effective sales copy to highlight the benefits of their product without sounding like a “hyped up” used car salesman. The great news is services like Vidsy can now guide regular business owners like you, step-by-step through the process of creating…
  • Announcing: Vidsy – Create profit-pulling sales messages in 90 minutes or less…

    Eugene Ware
    2 Jul 2014 | 5:41 pm
    Hi It’s Eugene here, CEO of Noble Samurai and I’ve got something really exciting to share with you today: Just a few weeks ago we released Vidsy – our new copywriting tool, that enables online business owners like you to create high-converting, profit-pulling sales messages in just 90 minutes or less (even if you’ve never written a line of sales copy before in your life). Since we launched, over 2,047 online business owners have subscribed to Vidsy, and in what has been the highest implementation rate I’ve ever seen, over 815 people have fully completed their first Vidsy…
  • Google’s new Keyword Planner – How it Makes Market Samurai faster!

    Support
    26 Aug 2013 | 7:27 pm
    We’re very glad to announce that after a long wait – Google has retired it’s old “Keyword Tool”, and replaced it with it’s new shiny “Keyword Planner”. For details of the changes and what this means for the functionality of Market Samurai please read our recent blog post. You can read more about some of the data changes (such as their removal of broad and phrase match data) that Google has made through their official blog article at https://support.google.com/adwords/answer/3141229 The good news is we’ve been working hard to make this…
  • New Google Keyword Planner Tool & Market Samurai Update

    Eugene Ware
    26 Jun 2013 | 8:16 pm
    The past week has been eventful here at Noble Samurai HQ, and we wanted to bring you up to speed with the state of the Keyword Research module in Market Samurai. Google announced in May this year that it would be replacing the Keyword Tool with its new Keyword Planner – you can read more about it here. The official word was they’d be retiring the Keyword Tool towards the end of July, so we immediately set ourselves the task of making our Keyword Research module work with the Keyword Planner. After 4 weeks, hundreds of cans of Pepsi Max, and countless lines of code by our development…
  • Copywriting and the Six Factors of Influence

    Noble Samurai
    15 Jun 2013 | 3:56 am
    When you own a business, be it a restaurant, a hair salon, or a deli, one of the most important factors to success is communication with your customers. The same is true of online websites. While brick-and-mortar business owners can simply speak to their customers in order to communicate, online businesses do not have the same luxury. Instead, online businesses have to use copywriting to communicate and influence their customers to do things. While copywriting might take on other purposes in other markets (for example, it can be used in magazines as a means of entertainment), its main purpose…
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    SEO by the Sea

  • How Knowledge Base Entities can be Used in Searches

    Bill Slawski
    27 Jul 2014 | 5:45 pm
    When Google crawls the Web to collect information about objects or entities, it also collects facts about those entities. These facts are separated into different categories or attributes associated with those entities. For example, a book may have attributes such as an author, a publisher, a year published, a web site it can call home […] The post How Knowledge Base Entities can be Used in Searches appeared first on SEO by the Sea.
  • Move Over TrustRank, Make Room for Trust Buttons

    Bill Slawski
    2 Jul 2014 | 8:48 am
    Years ago, I started referring to search results as recommendations, seeing how they’ve been starting to look more and more like that part of a page at Amazon that says “people who viewed this book also looked at these books.” When someone searches at a search engine, one of the things they look for in […] The post Move Over TrustRank, Make Room for Trust Buttons appeared first on SEO by the Sea.
  • Google’s Skybox Eye-in-the-Sky Acquisition

    Bill Slawski
    16 Jun 2014 | 2:20 pm
    As part of the regular business analysis that I do on an ongoing basis, I like to keep an eye out for acquisitions made by search engines, and look at the technology that those companies being acquired have filed patents for. When I heard about Google’s acquisition of Skybox, I jumped to the assumption that […] The post Google’s Skybox Eye-in-the-Sky Acquisition appeared first on SEO by the Sea.
  • Finding Entity Names in Google’s Knowledge Graph

    Bill Slawski
    5 Jun 2014 | 8:37 pm
    Most of us searchers and site owners and search engine optimizers are familiar with Google’s Link Graph, and how Google uses the connections between websites to help in ranking pages on the Web. In part, Google looks at the relevance of the content of a page compared to a query that a searcher enters at […] The post Finding Entity Names in Google’s Knowledge Graph appeared first on SEO by the Sea.
  • How Google Might Identify Synonyms for Entities Using Anchor Text

    Bill Slawski
    4 Jun 2014 | 5:47 pm
    When Google indexes the Web, it’s often been convenient to think about the search engine running two different methods or approaches that seem to run in parallel. One of those involves the crawling and indexing and ranking of pages on the web (and images, videos, news, podcasts, and other documents). The other approach doesn’t look […] The post How Google Might Identify Synonyms for Entities Using Anchor Text appeared first on SEO by the Sea.
 
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    Search Engine Watch - Latest

  • 5 Most Important Takeaways From the Link Building Survey 2014

    Jon Ball
    29 Jul 2014 | 6:30 am
    A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities.
  • 17 Keys to Success in Social PPC

    Melissa Mackey
    29 Jul 2014 | 4:30 am
    While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. Next time you launch and run a paid social campaign, use these 17 tips for success.
  • Twitter Cards: A Quick Start Guide

    Chuck Price
    28 Jul 2014 | 6:30 am
    Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation.
  • 10 Social Media PR Lessons From #OITNB

    Lisa Buyer
    28 Jul 2014 | 5:30 am
    With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like "Orange is the New Black".
  • New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know

    Larry Kim
    28 Jul 2014 | 4:30 am
    Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more space on the search results. Here's everything advertisers need to know about dynamic sitelinks.
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    SEO Theory

  • What is Now Safe to Link to?

    Michael Martinez
    26 Jul 2014 | 9:03 am
    I published this article in the latest issue of the SEO Theory Premium Newsletter. Danny Sullivan sort of asked this question of Matt Cutts at SMX Advanced 2014 (Cf. this hour-long video). I have been contemplating this question for a…Read more →
  • Random Little SEO Tips Anyone Can Use

    Michael Martinez
    12 Jul 2014 | 11:56 am
    The problem with sharing SEO tips is that when more people use them they tend to become abused and spammy. But there are technical things you can share that should not become too problematic. Well, it’s all on you if…Read more →
  • Why It Is Always Easy to Earn Links for Any Website

    Michael Martinez
    8 Jul 2014 | 5:37 pm
    In case you haven’t noticed, the Link Strategy Wars have heated up again. You have the SEO pundits on one side saying “you built great content and no one came” and then you have me and an occasional other voice…Read more →
  • Why Your Link Audits Are Wasting Time and Money

    Michael Martinez
    1 Jul 2014 | 12:51 am
    Everybody audits links, including me. Sometimes I do it just because someone asks me to do it. Sometimes I do it because I think there may be a problem in a backlink profile. I always browse a new client’s backlink…Read more →
  • Why Citations Do Not Make Wikipedia and Similar Sites Credible

    Michael Martinez
    22 Jun 2014 | 8:04 pm
    If you search Twitter for word combinations like “Wikipedia credible” you may find people arguing back and forth about how credible the site is as a source of information. I even found a Tweet where someone wrote: “I hate when…Read more →
 
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    StepForth Web Marketing Inc.

  • MozCon 2014: Content Marketing and Brand Dominance

    Ross Dunn
    24 Jul 2014 | 2:16 pm
     On location from MozCon 2014, Ross speaks with Dr. Pete Meyers, the Marketing Scientist at Moz, who spoke about Content Marketing and How to Never Run Out of Great Ideas. Ross also talks to Mark Traphagen, the Senior Director of Online Marketing for Stone Temple Consulting who spoke on Claiming Your Kingdom for Brand Dominance.  The July 17th  SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes. Tune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM          …
  • Free PPC Account Reviews

    Nathan Marcon
    7 May 2014 | 12:50 pm
    Stepforth is offering a ‘Free Review’ of your current PPC account to help better optimize your campaigns! If you have an active Pay-Per-Click account with either Google or Bing, or if you are just starting to consider one, StepForth can help guide you in the right direction. Our talented team of experts are here to offer a ‘Free Review’ of your current PPC account to help better optimize your campaigns. Better optimization leads to improved quality scores helping drive your cost per click down while increasing conversions. With a free review we take a look at your current account to…
  • My Top 10 SEO Definitions

    Sarah-Hannah Bedard
    7 May 2014 | 12:48 pm
    As I am new to the world of SEO (Search Engine Optimization) I have compiled a list of the top ten definitions I have found interesting learning. Algorithm (algo) A mathematical formula used by search engines to determine what pages to suggest for a given search query. Analytics A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program. Bounce rate The percentage of users who enter a site and then leave it without viewing any other pages. Conversion (goal) Achievement of a quantifiable metric on a…
  • Introducing Sarah-Hannah Bedard

    Ross Dunn
    7 May 2014 | 12:46 pm
    We would like to introduce the newest member of our team, Sarah-Hannah Bedard. Sarah-Hannah is our new Office Manager and Bookkeeper. Over the years Sarah-Hannah has managed many businesses including; a large phone company, a high end Home cinema and integrated media company, a Goldsmith studio and high end jewellery store as well as her own successfully run business of 19 years. After moving back to Victoria to be closer to family, Sarah-Hannah met Ross and joined the StepForth team back in January. Among other tasks, her duties at StepForth include bookkeeping, project management, social…
  • How to Check and Improve Website Load Times

    Scott Van Achte
    7 May 2014 | 12:35 pm
    A few years ago Google publicly announced that site speed was now a factor in their ranking algorithm. Many had suspected this to be true for years, but back in 2010 Matt cuts made the official announcement. A fast loading site does not help you so much as a very slow site can actually hurt you. Exactly how fast your site needs to load before you start risking organic rankings and conversion losses is debatable, but generally, if you can get your average load times to less than 2 seconds you should not have much to worry about. If your site takes longer than 10 seconds to load not only is…
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    The Search Agents

  • State of Paid Search Report: Q2 2014

    Michelle Silverstein
    17 Jul 2014 | 11:01 am
    Today we’ve released our quarterly state of paid search report for Q2 2014, and the data demonstrates solid growth across devices and search engines. Total clicks grew 36%, spend increased 22%, CTR jumped 58%, and CPCs fell 10%. Much of the growth can be attributed to increased advertiser focus on mobile devices, including both tablets and smartphones. Spend share on mobile devices continues to climb on a quarter-over-quarter basis, with overall mobile spend share reaching 29%. Mobile growth can be attributed in large part to smartphones, which are gradually becoming a “search anytime”…
  • Domino’s Has No Excuse Not To Be Prepared During the World Cup

    Holly Miller
    2 Jul 2014 | 1:55 pm
    Watching overtime of the World Cup match between USA and Belgium yesterday afternoon was perhaps the only thing more stressful than the hour and a half wait our entire LA office endured for our order from Domino’s pizza. There we were, 43 minutes into the match and 50 very hungry Americans. How did this happen? Ask Domino’s.  Apparently Domino’s didn’t plan ahead for the demand during a rather popular sporting event such as, oh I don’t know, the World Cup, and a match that just happened to coincide with lunch time (1PM). How could you not know? How could you not at least factor in…
  • Today: Canadian Legislation Attempts to Limit Online Spam

    Cassandra Caswell-Stirling
    1 Jul 2014 | 9:59 am
    (Caveat: I am not a lawyer, nor have I played one on TV. However, I am a law graduate and have passed a bar exam once upon a time, so my reading of the law is based on that background. Please consult with a media regulatory lawyer for any compliance issues or questions with this law). The Canada Anti-Spam Legislation, or CASL, goes into effect today, July 1, 2014. It is Canada’s attempt at limiting the amount of online spam people in Canada receive. CASL affects any advertising done over SMS, text messaging, email, or voicemail to anyone in Canada. The penalties for failing to follow the…
  • Travel Websites Lagging it on Mobile

    Michelle Silverstein
    25 Jun 2014 | 9:22 am
    Today, we released the latest edition of our Mobile Experience Scorecard report on the 100 most visited travel destination and accommodation websites based on data from Hitwise. The results reveal that a lot of travel sites are still failing to optimize for smartphone devices. Only 8 of the 100 sites used responsive web design, compared to 67 that served dedicated mobile sites and the remaining 25 that continued to serve the desktop version of their sites. The average load time for the 100 travel sites was 2.64 seconds, exceeding Google’s recommended time of 1 second. However, load times…
  • Faulty Redirects AKA “Fault Me” Redirects

    David Garcia
    9 Jun 2014 | 10:13 am
    If you have faulty redirects appearing in Google Webmaster Tools (GWT), now is the time to fix them! Faulty redirects DO impact rankings and now they’ll also impact CTR. Google just released an update to their SERPs which will notify users that they might be redirected to a page they didn’t intend to go to. What exactly is a faulty redirect, you ask? It is when you re-route mobile traffic headed to a non-mobile optimized page to your mobile-optimized home page. This often occurs when only the home page and a select few highly valuable pages are mobile-optimized, usually due to lack of…
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    Dev Basu

  • How to Deliver the Perfect Client Pitch

    Dev Basu
    4 Jul 2014 | 5:10 pm
    If you work as a consultant or for an agency, you probably spend a fair amount of time being remarkable, convincing, and irresistible. Of course, not all days turn out that way, and I have had a number of client pitches that could have gone better. What matters most is being able to learn from mistakes, and perfecting pitch techniques as you go along. In my opinion, it’s not enough to just deliver a seemingly good pitch on the surface, but rather to read between the lines and peer into your audience’s thoughts. Key Pitch Indicators 1. Overtones We recall only about 50% of information…
  • How to Bring a Little Joy in Everything You Build.

    Dev Basu
    1 Jul 2014 | 6:54 pm
    You could have the slickest new toy, with the biggest screen, the fastest software, and beautiful user experience…and it wouldn’t matter unless you make your product memorable.  Memorable. Not just because it is the greatest thing since sliced bread or because it saves you hours every day or because it just freakin’ works, but memorable because it brings you joy every time you experience it.This is not about user experience in it’s traditional sense. This is about maximizing user happiness. The smallest things can make the difference.This weekend my wife Amy bought me a Kindle…
  • 26 Things I Learned at Age 26

    Dev Basu
    1 Jul 2014 | 5:57 pm
    “Love yourself like your life depends on it, because your life does depend on it.” At age 26 I want to share a few things I’ve learned over the years about living a prosperous and purposeful life. 1. Never Accept Anyone Else Telling you What You Can or Cannot Do. No one can decide what you’re capable of except you. Don’t let anyone choose which lines you want to colour in. 2. If You Don’t Go After What You Want, You’ll Never Have It. The biggest enemy of progress is using the phrase “someday”. Successful people don’t wait for opportunities — they create them. 3.
 
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    Marketing Pilgrim - Internet News and Opinion

  • The secret to Pinterest: no faces and new heights [Infographic]

    Cynthia Boris
    29 Jul 2014 | 1:45 pm
    A psychologist could spend a month explaining why we’re attracted to certain types of photos but we haven’t got that kind of time. What we do have is a new infographic from Ripen eCommerce that shows us which kinds of Pinterest pins are more likely to succeed. Before I give away the secrets, let’s talk about why Pinterest is an important tool for eCommerce sellers. The average check-out value of a Pinterest customer is $140 – $180 dollars that’s about double Facebook and way higher than Twitter. With more than 2.5 million page views per month, Pinterest is the…
  • Three stars for Google’s new Product Listing Ad rating system

    Cynthia Boris
    29 Jul 2014 | 12:39 pm
    File this one under: you mean that wasn’t there yesterday? I would have sworn that Google sponsored results always had star ratings on them but apparently not – because Google just introduced the star rating system as if it were a brand new product. Tada! Product Listing Ads will now have happy stars underneath each qualified item. (Note that one retailer has no stars. . . why is that. . . let’s investigate. . . ) First, the facts. Star ratings and review counts will appear on both Google searches and on Google.com/shopping. The data is aggregated from multiple sources…
  • Majority of YouTube gamers say no to pay for play

    Cynthia Boris
    28 Jul 2014 | 2:44 pm
    The FTC says it’s okay for bloggers and YouTubers to accept money and free products in return for a review as long as those facts are clearly disclosed. So it’s legal – but is it ethical? Gamasutra surveyed more than 100 YouTubers who specialize in video game coverage and asked them if they’ve ever been paid for coverage and here’s what they found out: The chart is divided into two sections; YouTube channels with less than 5,000 subscribers and those with more. Under 5,000, only a tiny percentage have ever been paid to play. Clearly that’s the breaking…
  • OkCupid says experimenting with consumers is a good thing

    Cynthia Boris
    28 Jul 2014 | 1:33 pm
    Earlier this month, someone at Facebook mentioned running a news feed experiment to see how people respond to positive and negative posts. What they found out was how people respond when they find out that they’ve been manipulated in the name of social science. There was much ranting and raving, angry virtual mobs and the FTC was called upon to investigate this abuse of power. Seriously – this is the internet people, not a hospital. Besides, once you signed the Terms of Service agreement (you know, the one you didn’t read) you gave Facebook permission to manipulate your data…
  • Get 50 minutes of online reputation management advice from @AndyBeal for free!

    Andy Beal
    28 Jul 2014 | 7:03 am
    Last week I had the pleasure of sitting down with Martin Brossman to discuss online reputation management for individuals and small businesses. Martin is a passionate social media and small business coach and so had some great questions for me. The video is 50 minutes long, and I don’t hold anything back. Some of my favorite discussions in the video are outlined below: About LinkedIn: “I don’t even ask for someones resume any more I usually ask can you send me your LinkedIn profile. It gives me a little bit of social proof” Time Mark: 07:30 – Direct link to this…
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    Search Engine People Blog

  • How To Use Paid Search Ads To Build & Measure Brand Awareness

    Nicole Terry
    29 Jul 2014 | 10:25 am
    Throughout 2013, Google and Ipsos MediaCT conducted 61 simulated search experiments to measure the impact of search ads on brand awareness. The results show that Paid Search increased top-of-mind awareness by 80% even when the consumer doesn't click on the ad, with some of the strongest lifts in the Auto and B2B categories. The 6 PPC Brand Awareness Steps Make Search a priority in your media plans! Generally 30% of marketing dollars are allocated to online activities. Depending on your overall objectives and timeframes, allocation of online budgets should be split between Search…
  • Crucial Design Flow: The 4 Fold Thought Path Marketers Need To Walk To Make Money

    Marcela De Vivo
    29 Jul 2014 | 6:25 am
    When it comes to creating your website-whether you're talking about content, design, or function-the biggest element to consider is always readability. It doesn't matter if your colors are perfectly calibrated and your images pop up into a lightbox display. Netizens are constantly inundated with content, and they rarely read anything in-depth. They scan the elements that stand out the most and decide whether or not it's worth a full read. This means that unless a user can figure out what your website is trying to say (and sell!) in less than a few minutes, they're not…
  • Getting Top Position With Location Based PPC On A Budget

    Robert Brady
    28 Jul 2014 | 6:25 am
    Google is constantly making changes to the way they display search results and especially to how and where ads are displayed on the page. Consider this screen capture for a search on "las vegas hotels" (a very competitive term with several large advertisers who are quite progressive with their PPC efforts) and what you see: The Ribbon/Carousel – This black bar contains 20 hotels and as you mouse over it highlights their pin on the map that is just below the carousel on the right side of the other ads (not pictured) Ad Extensions everywhere – In the red box you'll…
  • Solutions For Responsive Images [Responsive Design]

    Nigel Ayow
    25 Jul 2014 | 10:25 am
    As a designer and developer we find various technologies to improve online user interaction within multi resolutions. With the increase of people using smartphones and tablets to browse or purchase online, there is no reason why having a responsive website is not important to your company. Responsive websites are able to adapt to any image to any device, no matter who is viewing the website. This will increase the number of online browsers and convert them into buyers. All your images should be optimized seamlessly through all devices. This includes desktops tablet, and mobile. The need for…
  • 10 Questions to Guide Your Best Link Building Campaign

    Chris Marentis
    25 Jul 2014 | 6:25 am
    One of the most common questions small business owners ask is surprisingly simple; How do I start link building? Unfortunately, building a powerful link building campaign cannot be summed up in a short step-by-step. The best place to start is by seeking an understanding of how you want to execute link building to meet your businesses unique needs, and then setting achievable long term and short term goals. We have compiled a list of 10 questions that will help you get on track for a strong, personalized search presence. 1. What Are Your Goals? It's almost impossible to measure the…
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    Sugarrae aka Rae Hoffman

  • OIO Publisher Ad Manager Plugin Review (& How to Guide)

    Rae Hoffman
    28 Jul 2014 | 7:00 am
    I have a particular site (powered by WordPress) that has a high demand for banner advertising. I was tired of cutting in the ad networks on advertising space sales, so I went in search of a fully automated native advertising plugin. I ended up going with the OIO Publisher plugin. I wanted an automated solution so that I wasn’t constantly having to go back and forth in email with advertisers and so that ads auto renewed (or expired) without me having to remember to get a renewal payment or remove them when the time period was up if the advertiser chose not to renew. Additionally, as an…
  • SpyFu Review – Keyword Research, Link Outreach Tools & Much More

    Rae Hoffman
    2 Jul 2014 | 10:34 am
    If you’re a regular reader of this blog or have seen me speak, then you already know that I’m a big fan of SEMRush. That said, if you’ve read my posts about finding profitable keywords, then you’ve probably also noticed that I have a paid subscription to the SpyFu keyword tool as well. Now, there’s a lot of overlap between these tools, but there is a reason I have a subscription to both. Below I’ll dive into SpyFu specifically and cover what it is, what it does, how you can use it to improve your online marketing campaigns and give some information on SpyFu…
  • You&A with Matt Cutts at SMX Advanced 2014 (& Where is the Penguin Update?)

    Rae Hoffman
    14 Jun 2014 | 9:43 am
    Every year at SMX Advanced Danny does a You&A with Matt Cutts where audience members submit questions, Danny asks them (the ones he feels are the most valid to a large audience anyway) and Matt answers them. I live tweeted this year’s session and this is the roundup of those tweets along with anything I personally wanted to add. ;-) Danny and Matt pre-chat with an awesome photobomb courtesy of Michelle Robbins. Ha. That chat began with Matt throwing stuffed hummingbirds and other swag from the stage. Danny asked if Matt had any announcements (he said he had a lot of them) and said…
  • The Parent’s Guide to Instagram (& How to Protect Your Kids on the Service)

    Rae Hoffman
    7 Jun 2014 | 6:19 am
    Sometimes I take my knowledge of social media for granted. Because the truth is that while everyone under the age of 18 has never known a world without internet or cell phones, most parents have a hard time keeping up. My work requires me to use and be heavily involved with social media, and even I’m still not sure what the true purpose of Snapchat is. Yesterday afternoon a friend of mine posted something on Facebook that I found disturbing as a parent. The photo below (posted with permission) is a screen shot of a photo that her daughter had posted on Instagram. This isn’t some…
  • What the Mainstream Media Doesn’t Get about Panda

    Rae Hoffman
    22 May 2014 | 6:21 pm
    It seems the mainstream media has finally caught up – not everyone who gets screwed by Google is a spammer getting his just deserts. MetaFilter has apparently been dying a slow and painful death as a result of the Google Panda updates. And, I’m sad to say a little part of me smiled. Am I happy to see any small business suffer? Hell. No. Do I want MetaFilter to suffer? Again. Hell. No. But, with MetaFilter’s decline comes the mainstream media’s attention on Panda. The mainstream media who – until now – had their head in the sand, happily lapping up the…
 
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    Search Engine Guide : Small Business Search Marketing

  • The Top 7 SEO Web Design Methods to Increase Visibility

    28 Jul 2014 | 2:46 pm
    by Jayson DeMers Anyone who has Googled him- or herself understands the power and mystique of search engine results. When you run an e-commerce business, where it lands in search rankings plays a critical role in how many people are exposed to your company and its services.When businesses land near the top of the search results page for keywords related to their industries, users are much more likely to click on their pages, view their content, and learn about their products or services. The more visitors to the site, the more opportunities the company has to make sales and achieve high…
  • Yeah, But... I Already Rank For My Company Name

    15 Jul 2014 | 7:12 am
    by Stoney deGeyter Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them "Yeah, Butters." And if you've been following this series, you understand why. One of the common objections we hear is, "But we already rank for our company name, so why do I need SEO?"There are a couple dynamics at play here. One, you're probably seeing personalized results, not necessarily what the rest of the world sees. And two, because... and this is important here... UNLESS YOU'RE A WELL-KNOWN BRAND, NOBODY IS SEARCHING FOR YOUR COMPANY…
  • Does the Internet allow more differentiation?

    25 Jun 2014 | 1:13 pm
    by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing message--most about differentiation. But how does the Internet change the way marketers discuss differentiation? Does the Internet allow more differentiation? Read on. The biggest difference between digital marketing and other kinds of marketing is…
  • Not Every Piece of Web Content Is a Masterpiece--Nor Should It Be

    21 Jun 2014 | 4:21 pm
    by Stoney deGeyter There are two types of writers:Those who write and produce masterpiecesThose who write to produce masterpiecesThe difference between the two is that the first one is a better writer than the second.Writing to Produce a MasterpieceThe writer who writes to produce masterpieces probably writes a lot less, and a lot less likely to be happy with the content they produce. There is always a flaw, always something to be edited, tweaked or fixed. Writing to produce masterpieces is paralyzing!George Lucas is a great example. Most would agree that Star Wars was a masterpiece. But 20…
  • Is Your Hosting Coasting? Here's How Site Speed Affects SEO

    19 Jun 2014 | 4:53 pm
    by Jayson DeMers Search engines consider hundreds of factors to determine search engine rankings. Many of these factors are related to a website's content, such as its text and titles, or to the authenticity of the site itself. Several years ago, Google announced yet another consideration regarding ranking; the speed with which site visitors can view the pages. Unfortunately, a significant amount of speculation remains regarding what constitutes sufficient speed, and just how much site speed affects rankings. Concern is heightened now that slow mobile sites can also be penalized. It is…
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    Online Marketing Blog - TopRank®

  • The Power of Empathy for More Customer Focused Content Marketing

    Lee Odden
    28 Jul 2014 | 8:23 am
    Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read a very clever post about content marketing on a popular SEO website providing an impressive array of content types, tactics, tips and shortcuts for content to be created and used as a marketing asset. But not once were “customer journey”, “buying cycle”, “customer insight” or related concepts mentioned. The focus on…
  • Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo

    Ben Brausen
    25 Jul 2014 | 3:45 am
    How do Social Signals Impact SEO? [Infographic] - How is social tied to SEO?  Click the graphic above to checkout how social signals can impact your SEO. SocialTimes Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. ClickZ Study: Only 22 Percent Of Top 200 Apps Using Deep Links - Among the top 200 mobile apps only 22 percent are using “deep links” from their…
  • Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome

    Lee Odden
    24 Jul 2014 | 5:23 am
    What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. Why so many companies focus only on buying their way into new markets and audiences I may never know. Working with industry influencers through networking, interviews co-created content has been an instrumental approach for our boutique and specialized agency. By connecting with influencers and working with them to achieve mutually beneficial goals, we’ve grown our…
  • What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing

    Lee Odden
    23 Jul 2014 | 5:44 am
    As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was. But that’s not how the panel of digital marketers we polled from major corporations including Optum, General Mills, Bank of America, Carlson, Dell, IBM and AOL see it. Their view is far more optimistic. As companies begin to plan their strategic…
  • Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

    Lee Odden
    21 Jul 2014 | 8:29 am
    Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right? Events are a big part of how I stay connected in the industry and create content. I also get to learn a lot from the awesome people I meet at conferences – both offline and online. In fact, I must REALLY like learning and building my network because over the next 3 months at least 8 events are in…
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    John Battelle's Search Blog

  • It’s Time For Twitter To Filter Our Feeds. But How?

    jbat
    27 Jul 2014 | 3:41 pm
    The post It’s Time For Twitter To Filter Our Feeds. But How? appeared first on John Battelle's Search Blog. (image) “We don’t put an algorithm between you and your feed.” – Twitter exec Adam Bain, March 2013 “Please do.” Me, today Twitter has always appealed to tinkerers, to makers, to the people who first took up blogging, who championed RSS and HTML in the early days – you know, the people who created the open web. And because of that, Twitter has always had a strong dose of egalitarianism in its DNA. Twitter expresses that DNA in a…
  • Content Marketing And the New Mainstream

    jbat
    8 Jul 2014 | 8:39 am
    The post Content Marketing And the New Mainstream appeared first on John Battelle's Search Blog. (image) On the eve of our third annual P&G Signal (a private event I’ve produced for P&G these past few years) comes this piece in HBR: The Content Marketing Revolution. Just this morning I was reflecting on the speed with which the idea that “all brands are publishers” has moved from evangelical blog post to standard business practice – less than four years since we officially canonized it at FM, and about seven since I first began writing about…
  • Else 7.7.14: You’re Not A Target Till You Are

    jbat
    7 Jul 2014 | 11:26 am
    The post Else 7.7.14: You’re Not A Target Till You Are appeared first on John Battelle's Search Blog. The past week brought fresh revelations about how the NSA targets US citizens, and new insights on the founders of Google, the history of technology, and ongoing stories from Facebook and the EU. To the links…. In NSA-intercepted data, those not targeted far outnumber the foreigners who are – The Washington Post - This is a long-ish read, but please, if you read only one story, read this one. The details are important, and most likely will be the basis of alot of debate…
  • On Media, Ro Khanna, the NSA, and the Future of the Internet: Bloomberg Video

    jbat
    2 Jul 2014 | 4:50 pm
    The post On Media, Ro Khanna, the NSA, and the Future of the Internet: Bloomberg Video appeared first on John Battelle's Search Blog. I had a chance to go on Bloomberg today and co-host with Cory and Emily, which was fun. They asked me about my post on Monday, and I answered thusly: I also got to help interview David Medine, who chairs the privacy task force for the Obama Administration: And Ro Khanna, who is running for Congress in the heart of Silicon Valley: And lastly, I got to opine on the future architecture of the Internet: The post On Media, Ro Khanna, the NSA, and the Future of…
  • A Return To Form In Media

    jbat
    30 Jun 2014 | 5:45 pm
    The post A Return To Form In Media appeared first on John Battelle's Search Blog. Once upon a time, print was a vibrant medium, a platform where entrepreneurial voices created new forms of value, over and over again. I’ll admit it was my native platform, at least for a while – Wired and The Industry Standard were print-driven companies, though they both innovated online, and the same could be said for Make, which I helped early in its life. By the time I started Federated, a decidedly online company, the time of print as a potent cultural force was over. New voices –…
 
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    Ask Kalena

  • Fast Five in Search – Week 31, 2014

    Kalena Jordan
    27 Jul 2014 | 1:10 pm
      We’re all about Google in this week’s Fast Five. No Bing, no Yahoo, just Google. Let’s get straight to it. Here’s this week’s Fast Five: 1) Promoting Modern Websites for Modern Devices in Google Search Results by Google Webmaster Central Blog. Google has introduced a new feature into the search results this month. When Google algorithms detect pages that may not work on a searcher’s device Google will now indicate this to searchers within the search results pages. 2) New Study: Search Ads Lift Brand Awareness by Inside AdWords Blog. It has been…
  • Fast Five in Search – Week 30, 2014

    Kalena Jordan
    20 Jul 2014 | 9:43 pm
      The news is all about search engines this week. So much is happening in the industry right now, I can barely keep up with it all. Here’s this week’s Fast Five: 1) Bing Now Accepting Right to Be Forgotten Requests in Europe by Jennifer Cowan. The landmark ruling in May against Google by the European Union Court of Justice has now influenced Bing. The search company has released a request form for Europeans wishing to take advantage of the recent “right to be forgotten” edict issued by Europe’s top court. 2) Yahoo Search Share Falls Below 10 Percent for…
  • Q and A: What are some typical daily tasks of a SEO business?

    Kalena Jordan
    18 Jul 2014 | 2:38 am
    Hello Kalena I have read a handful of your blog posts and LOVED THEM. I’ll get to the point. I was looking to see if you could write a post on daily tasks of an SEO business if you had ONE client (to keep it simple). I have about 60 domains that I use to test SEO techniques, I own two businesses with I SEO myself, I attend many webinars, buy books etc to keep my SEO skills sharp. I pretty good with SEO and running a business. My problem now is I’d like to run an SEO business but I don’t know what a client wants from me on a day today basis for results. Could you possibly…
  • 10 Free Ways to Size Up Your Online Competition

    Kalena Jordan
    14 Jul 2014 | 7:24 pm
    When it comes to marketing, we all like to keep a close eye on what our competitors are doing. Competitive intelligence essentially means understanding what’s happening in the world outside your business so you can be as competitive as possible. Here are ten of my favorite tools for sizing up the online competition. All of these are either free of charge or have a free trial that you can take advantage of: 1) Ispionage – This is hands-down my favorite tool for gathering competitive intelligence. You can use it to view a nearly endless range of Search Engine Optimization (SEO) and…
  • Fast Five in Search – Week 29, 2014

    Kalena Jordan
    13 Jul 2014 | 3:50 pm
      If you’re a long term reader of this blog, you’ll know that I sometimes write articles for SiteProNews. Sometimes I’ll get a reader question here and I’m able to say “I just wrote an article about that topic” and point to the article over at SPN. But apart from the occasional Q&A reference, I’m not great at promoting my own articles. So for today’s Fast Five, I thought I’d share with you the last 5 articles I wrote for SiteProNews. Here’s this week’s Fast Five: 1) What to Blog About When You Have Nothing to Blog…
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    aimClear® Blog

  • Paid Amplification is the Future! Merry Morud to Speak at #SearchEx, Charlotte

    Amber Krohn
    28 Jul 2014 | 11:29 am
    Destination…Charlotte, North Carolina! aimClear is jetting off to speak at the Search Exchange Internet Marketing Conference on July 28-30th held at the Charlotte Chamber of Commerce. The conference promises to bring back marketing experts from previous years, while also introducing new up and coming speakers.  Our Founder &  Evangelist, Marty Weintraub, has spoken at SearchEx multiple times and keynoted in 2013. The three-day conference designates each day to a unique aspect of internet marketing. Day One will dive into the power of PPC & Analytics. On Day Two, attendees can…
  • Top 25 Most Influential PPC Experts: Hanapin’s Yearly Love Fest Grows Up

    Marty Weintraub
    24 Jul 2014 | 11:31 am
    Ah, summer is in full force here in Duluth and THAT means just one thing: The annual PPC Hero Top 25 Most Influential PPC Experts has been released.  Administered each year by Hanapin Marketing (PPC Hero’s parent company), this fourth installation is pleasing even in how winners were chosen. The Hero Awards have matured nicely. In previous years, thought leaders surrounding PPC were considered and chosen because of industry respect. For instance, Danny Sullivan is a genius guy, but does not actually do PPC as part of his job. This year’s awards go to all hard-PPC-core players who walk…
  • YouTube Advertising, TrueView Ads & More! Manny Rivas to Speak at #ReelSummit

    Erica Melchior
    23 Jul 2014 | 6:27 am
    Google and YouTube have been amping up their advertiser toolsets for a while now. More people and companies continue to grab the video camera and run with it, promote videos organically and advertise with TrueView ad units. We’re excited that video advertising continues to flourish, but there are a few YouTube things every new marketer should understand before kicking off their next campaign. On Thursday, our own Manny Rivas, Online Advertising Director at aimClear, will be heading to Hotel Nikko in lovely San Francisco for Reel Video Summit 2014. He’ll speak and also help host a…
  • Succulent SEO Secrets, Tasty Tactics, #Visibility_14 Is HERE!

    Jake Taylor
    15 Jul 2014 | 1:24 pm
    Tomorrow, marketers and SEO professionals will flock to the Windy City to divulge and consume tasty tactics and succulent SEO secrets. The inaugural Searchmetrics Visbility_14 conference has arrived. When Marcus Tober, Founder and CTO of Searchmetrics, began developing search analytics software, the landscape was quickly evolving. Now both Marcus and his company are mainstay SEO names.  Visability14 is Marcus Tober’s take on the SEO universe, embodied with sessions, speakers, concepts and energy. Visbility14 promises to serve an eclectic mix of topics ranging from content optimization to…
  • Varnish Cache, Firebase & Node.js: Three Geek DEV Tools Discovered At Future Insights Live

    Reed Fulghum
    10 Jul 2014 | 9:22 am
    aimClear had the pleasure of attending Future Insights Live 2014 in Las Vegas last month, where some amazing developers, designers, and thought leaders in the industry shared their thoughts. The four-day conference showcased tools and ideas to help improve the performance and usability of web applications. Read on to learn about the three most discussed tools from the conference that we are excited to start using around the office. Varnish Cache We know what you’re thinking “Woohoo, application caching! I want some of that…” Well, maybe you weren’t thinking that,…
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    Branded3

  • Google Analytics metrics for dummies (and clever people): Part 1

    Emma Barnes
    25 Jul 2014 | 5:17 am
    Hi, I’m Emma and you may remember me from previous Branded3 blog posts such as How to study for the GAIQ exam and How to calculate your Click-Through Rate using Google Webmaster Tools. Today’s blog post is not a ‘how to’ but a ‘simple guide to.’ Part of my job at Branded3 is to offer training on how to use Google Analytics. I accept questions about Google Analytics from team members, clients and whoever wants to ask questions. There are no stupid questions. I was hesitant to put “for dummies” in the title of this post because a) it’s cliché and b) I don’t actually think…
  • Why SEO objectives are fuelling content marketing growth

    Tim Grice
    24 Jul 2014 | 8:00 am
    Over the past three months, I have presented at nine different conferences and each time I’ll add my deck to Slide Share and gladly answer any follow-up questions about the points discussed. However, in this instance I thought it would be a good idea to follow up my most recent presentation with a blog post as there are a number of points I’d like to get across to a wider audience. Just last Thursday, I attended and spoke at the Figaro Digital Marketing Conference and my topic was Content Marketing. This was new territory for me as I usually find myself talking about algorithms,…
  • How to use crowdsourcing in your SEO strategy

    Laura Crimmons
    22 Jul 2014 | 6:24 am
    Crowdsourcing content is a tried and tested method of engaging with your audience and customers to create content that they’re genuinely interested in. However, there seems to be a myth that crowdsourcing campaigns are expensive and require thousands of participants, we don’t believe this at Branded3. We love creating campaigns that involve crowdsourcing content from influential bloggers as these often have a win-win for both parties; the client receives some quality content and the blogger receives promotion from the client. The best thing about this method is that you don’t need…
  • Blocked.org.uk: Which ISP isn’t showing your site?

    Tom Armenante
    21 Jul 2014 | 5:53 am
    In today’s digital world, webmasters are trying their hardest to obtain as many visits to their site as possible, then invest a lot of money trying to make users convert when they arrive there. By answering one simple question – ‘Who isn’t showing my website?’ – blocked.org.uk allows you to make sure that you’re not missing out on any valuable traffic. With privacy and parental guidance regulations becoming increasingly strict in the UK and ISPs trying to ensure they adhere to them, it’s worthwhile finding out if your website is being blocked when it shouldn’t be.
  • Creating Branded3’s Google Street View tour

    Andy Curry
    18 Jul 2014 | 5:39 am
    Why on earth would a company want a Google Street View tour of their own offices? I’ve heard the arguments that it’s a pretty self-indulgent thing to do; the equivalent of a business reaching its giant brick arm out and taking a big old corporate selfie. In some cases, these cynics might be right, but I believe there are a myriad of great reasons for the Google Car to grind its way up our stairs and cruise majestically around B3’s corridors. We’re a company built on people; we only employ damn good folk and we’re intensely proud of that. We work collaboratively and support one…
 
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    Stone Temple Consulting - Digital Marketing Excellence

  • Rand Fishkin: Content Marketing: Separating Success From Failure – Episode 5

    Eric Enge
    16 Jul 2014 | 11:14 am
    Few people in the online marketing world have become as well-known and respected as Rand Fishkin, founder of Moz. In today’s show host Eric Enge and guest co-host Mark Traphagen get Rand to share from his vast experience in content marketing. Rand talks about what works, what doesn’t, and why content marketing may not be for everyone. This episode of the #DMEShow, Content Marketing: Separating Success From Failure, originally aired on July 10th, 2014. Click Here to listen to the fifth episode! Rand was, as always, a great guest. For a full list of all past DMEShows, check out our…
  • AJ Kohn: Social Media and SEO – The Real Honest to Goodness Scoop – Episode 4

    Eric Enge
    16 Jul 2014 | 10:33 am
    As the popularity of the social web has grown, many people assume that search engines like Google are making use of a so-called “social signal” to influence their search rankings. But is that actually the case? Our guest AJ Kohn is one of the most trusted and respected observers of the interaction of search and social. In this episode, host Eric Enge engages AJ in a deep dive into the realities of social SEO. Some of their observations may surprise you! Get ready to have your assumptions challenged. This episode of the #DMEShow, Social Media and SEO – The Real Honest to…
  • How Does Google Index Tweets?

    Eric Enge
    9 Jul 2014 | 7:30 am
    In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking purposes, but we found lots of other interesting information in the process. Spoiler alert: Google does not index a particularly significant percentage of tweets at all [Tweet This!] The tweets it indexes are highly biased to people who have 1 million followers or more. [Tweet This!] Even for those high authority accounts, indexing is not particularly fast! [Tweet This!] Read on for the details of what we found!
  • How Many Social Network Users Follow Each Network’s Own Account?

    Mark Traphagen
    30 Jun 2014 | 12:25 pm
    Carter Elkin-Paris, our Content Marketing Manager, got to pondering one night recently. He wondered if it was typical for social media network users to follow the official account of the network they had joined. It certainly seemed like it might be a common behavior. If you had enough interest to join a network, wouldn’t it follow that you’d at least want to follow that network’s account? So Carter looked up the numbers, and for the three largest social networks (in terms of reported active monthly users)–Facebook, Google+, and Twitter, this is what he found: As you…
  • Lee Odden: Integrate or Disintegrate: The Future of Marketing – Digital Marketing Excellence Podcast Episode 3

    Eric Enge
    24 Jun 2014 | 7:00 am
    People don’t buy in silos and they don’t market in them either. That’s just one of the dozens of bits of marketing wisdom Lee Odden will share in this episode. Lee is a consultant to many of the best-known brands, a sought after worldwide conference speaker, and author of top selling books such as “Optimize.” He sat down with Eric to talk about the radical ways marketing is changing, and what your brand needs to do to stay ahead of the curve. This episode of the #DMEShow, Integrate or Dis-Integrate: The Future of Marketing, originally aired on June 5th, 2014.
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    Bing Ads Blog

  • Bing Ads is Getting a New Look and More

    Stephen Sirich - MSFT
    29 Jul 2014 | 8:00 am
    As I shared in my July 10 blog post, this is a great summer at Bing Ads. We’ve been listening carefully to our customers, and this video highlights our latest round of new and upcoming features in response to what we’ve heard. A few...(read more)
  • Sales Tax Holidays: An Opportunity for Both Back-to-School Retailers and Shoppers

    Shelby Gagnon - MSFT
    25 Jul 2014 | 8:00 am
    Summer's back-to-school shopping season is the second-brightest period for retailers. When paired with the sales tax holidays, the combined season gives shoppers an opportunity to save even more on much needed school supplies, and gives retail search...(read more)
  • How Your Feedback is Shaping Bing Ads – July 2014 Edition

    Dare Obasanjo - MSFT
    24 Jul 2014 | 10:00 am
    A key focus area for the engineering team is ensuring that we are consistently improving on features that reflect the most important areas of feedback from our customers. For this reason, we obsessively review our User Voice feature suggestion forum to...(read more)
  • Tips for Spicing Up Your Keyword Relevance Score

    Gwendolyn Kestrel - MSFT
    22 Jul 2014 | 9:00 am
    Excellent keyword relevance is critical for a high Quality Score --a better Quality Score means increased chances to serve and sometimes even lower cost-to-serve! For example, consider the Contoso Spice Company. Their recipe for success includes marketing...(read more)
  • Get Started Australia (Part 7/9): Setting the Right Bids & Budgets

    John Kim - MSFT
    21 Jul 2014 | 10:41 pm
    In our previous post we learned about the differences between match types and negative keywords. In this post we will discuss setting campaign budgets and choosing the right bids for the keywords and match types combinations you have selected. Setting...(read more)
 
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    Get Elastic Ecommerce Blog

  • The 5 Technologies Driving Always-On Experiences

    Linda Bustos
    28 Jul 2014 | 7:20 pm
    In 2016, the CMO is expected to spend more on technology than the CIO, thanks to consumer demand for always-on immersive, personalized experiences and media across a variety of devices.In Insights 2014: Connecting Technology and Story in an Always-On World SapientNitro cites the Big 5 critical technologies that brands and marketers must need to understand as: mobility, big data and analytics, social media, HTML5/CSS3 and sensors.At Elastic Path we are excited to announce our newest partner, SapientNitro, who will be leveraging their expertise with the Big 5 critical technologies combined with…
  • Tablet Commerce in 2014 [Infographic]

    Linda Bustos
    25 Jul 2014 | 1:05 am
    This week’s infographic looks at the tablet commerce landscape at a glance, via UsableNet.Click to enlarge infographicTweetablesWorldwide tablet sales increased 68% from 2012 to 2013 Tweet thisOver 1/2 of online time happens on mobile, 12% on tablets Tweet this30% of US households with Internet access own at least 1 tablet, 59% in UK Tweet thisThe avg conversion rate on tablets is 2.63% in the US, 2.5% in the UK Tweet this66% of tablet users research products before buying online, 63% watch product video Tweet this31% of tablet owners in 2014 will use their tablet for purchases, 61% in…
  • API-liate Ecommerce

    Linda Bustos
    23 Jul 2014 | 1:03 am
    Much of the cool, new ways ecommerce sites mesh with social and mobile is thanks to APIs, or Application Programming Interfaces which allow applications to communicate with each other, share data and perform various functions.For example, pulling Pinterest data to create new merchandising sections on your website or mobile app.(If you need a primer on how APIs impact ecommerce <– read this or check out this infographic.)A HUGE area of opportunity for ecommerce APIs is in affiliate marketing. How are APIs are currently and potentially used for merchants and affiliates? (Special thanks…
  • Twitter and Facebook Commerce: Will It Blend?

    Linda Bustos
    21 Jul 2014 | 11:46 pm
    Last week was a hot one, with Twitter announcing its acquisition of cross-channel promotions startup CardSpring, and Facebook testing a “Buy” button, joining Twitter who launched the same feature last month.The CardSpring deal is just a deal for now – no indication of when or how this might be rolled into Twitter. There’s speculation that the service will allow social offers to be applied to a credit card or loyalty card that’s registered with the service, with the offer applied at point-of-purchase.For merchants, a clearer way to measure cross-channel response and ROI is…
  • How Data Impacts the Path to Purchase [Infographic]

    Linda Bustos
    18 Jul 2014 | 1:05 am
    This week’s infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purch and beyond.Click to enlarge infographicTweetables89% of consumers use search engines to research purchases Tweet this62% of all online searchers visit 1 of the top 3 results #SEO Tweet this79% of consumers follow brands on social networks Tweet this92% of consumers trust earned media (personal recommendation, reviews) over other forms of advertising Tweet this70% of shoppers trust product reviews Tweet this63% of consumers use…
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    Compete Blog

  • Sunday Series: Blogs & Beach Bods

    Laura Cantwell
    27 Jul 2014 | 7:10 am
    Image from: Fitness/Shutterstock After a brief hiatus, our Sunday Series is back! Our June data is officially live, and with the change in season comes a change in trends. One category to skyrocket in popularity this month was health and fitness blogs. As norms transition to skimpier clothing and frequent beach days, it comes as no surprise that this topic would have a major spike. Seriously, the summer bod is real. From May to June the traffic to these sites more than doubled. (It’s worth noting that traffic to these sites tends to increase in November as well, but presumably for different…
  • The Weekly Compete Pulse

    Laura Cantwell
    26 Jul 2014 | 7:30 am
    Have you seen the video of Charlie the dog apologizing to an infant for taking away her toy? Well, it’s awesome, and it’s gone viral. The video got massive attention on Facebook and Twitter this week, proving yet again the power of the retweet. Last week social media didn’t get a ton of love, so today’s Weekly Pulse includes three of our favorite articles on how to develop your social media marketing plan. Pair that with new findings concerning the “digital generation gap” and some insight on the CEO-SEO dynamic, and this edition of the Weekly Pulse will have you feeling like the…
  • June’s Top 50: Successes, Socials, and Struggles

    Laura Cantwell
    25 Jul 2014 | 8:16 am
    Image from: Social Media/Shutterstock #FlashbackFriday to June: the weather is warm, the living is easy, and summer data is still to be determined. Now flash forward to the present month where there’s excellent news! You can continue to sip that iced coffee daiquiri by your cubicle pool, but now you can do so with this season’s digital insight! You lucky dog. Take a look at how the other guys fared last month. Successes: With regard to MoM statistics, there were two sites that absolutely crushed it last month. Microsoft experienced close to 40% growth in the month of June, while Adobe is…
  • Getting Digital Right with Sargi Mann

    Kristen Luongo
    23 Jul 2014 | 7:51 am
    This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, #GettingDigitalRight. Over the next few weeks we plan to share with you the one-on-one video interviews with select speakers and attendees. In this video, hear from Sargi Mann of Carat on the importance of reaching consumers across screens… “It’s not about getting…
  • The Weekly Compete Pulse

    Laura Cantwell
    19 Jul 2014 | 7:50 am
    We kicked off this week on a great note—Sunday was national “Embrace Your Geekness Day.” Over here at Millward Brown Digital, we were happy to oblige. Lots of articles this week were all about email and content marketing. Geek out with us over some of our favorites: The Laws That Govern Email Marketing: How Many Are You Breaking? Believe it or not, email marketing has quite a few intense laws that come along with it. If you’re not careful, you may need to budget about sixteen grand for your next campaign. And that’s just for the fees—it doesn’t take into account the financial…
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    ReveNews

  • The Legality of Affiliate Marketing

    Larry Alton
    7 Jul 2014 | 8:04 am
    Affiliate marketing is still somewhat of a new concept, even though its roots can be traced back to the 1990′s when retailers created platforms in order to analyze third-party online referrals in order to provide financial commissions for sales. Remember what the online world was like in 1995? While commissionable transactions were nothing new even in the year Clueless first came out, turning such a time tested model into one that fit into a blossoming digital era was a challenge. First of all, there were no geo boundaries for the US tax nexus to oversee. There were marketing rights…
  • Knowing What and When to Outsource

    CT Moore
    13 Jun 2014 | 8:25 am
    Competing in the digital landscape usually means competing on several fronts. You need good design (product or web), solid tech (frontend and backend), strong marketing (acquisition and retention), and the talent to help make it all come together. Indeed, even on the marketing front, you need to find the right balance of SEO, PPC, affiliate marketing, and content, to name just a few. As the old saying goes, however, Jack of all trades, master of none. No one company can (solely) excel at everything it does, but that’s also why companies tend to outsource at least some of what they do. Of…
  • What’s New in Mobile Marketing 2014

    Sharon Michael
    9 Jun 2014 | 2:05 pm
    Summary: Mobile marketing put on an exceptional show in 2013 and experienced a growth of 75%. With marketing gurus predicting that the number of smartphone and tablet users will touch 2 billion in 2014, we are expecting to see some sweeping developments this year too. These days, more and more people are using their mobile devices for local searches, to look up everything from a soup recipe to directions to a car showroom nearby. With this increase in user base, companies are going to have a lot of scope to push their businesses. Additionally, the advancement in mobile technology is set to…
  • Engaging with Customers Through Social Media

    Laura Farkas
    6 Jun 2014 | 4:11 pm
    In recent years, several small and medium sized local businesses have taken advantage of social media engagement and have created awareness of their business. No matter if it is a small charity supporting communities, or an affiliate coaching business: all enterprises can benefit from highly effective social media campaigns. The below review of the benefits of social engagement over the internet will provide some practical advice for entrepreneurs. Researching Social Media Trends Anik Singal’s Facebook page with more than 70.000 social media followers The Socialnumbers social media…
  • Finding a Hook for YouTube Video Marketing

    Ken Myers
    2 Jun 2014 | 11:21 am
    A YouTube video can be an invaluable tool when it comes to marketing. With the number of options that are available for sharing the material, you could easily find website owners based in another country are showing your material – without you lifting a finger. The problem with using YouTube is finding that perfect hook that can get the attention of your target audience. While you could use keywords, phrases and other optimization tactics to bring viewers to your video, it’s the content of the video that will turn them into customers, clients or leads. The content in a YouTube…
 
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    Understanding Google Places & Local Search

  • Factual No Longer Accepting Individual Updates

    Mike Blumenthal
    29 Jul 2014 | 12:20 pm
    Nyagoslav Zhekov, who recently joined Whitespark, just sent this along: Factual stopped accepting individual manual contributions through their website (see here when you choose “Update/Add Business Data”). Instead, now they urge business owners to contact some of the “Trusted Data Contributors” to get the listings updated (obviously, in exchange of a small fee, which is not mentioned anywhere on Factual though). It is also interesting they don’t make it very obvious that they still accept contributions through their API. Not that the manual approach ever…
  • Moz Updates Local Query Set – Revised Data Show 23.4% Drop Post Pigeon Update

    Mike Blumenthal
    29 Jul 2014 | 10:51 am
    MozCast has now updated their query set to better reflect what searchers are seeing. Even though their methodology was different than that of Whitespark, the new results showing a decline in 7-packs due to the Google Local algo update are much the same: a 23.4% drop. It is interesting to note that one of their observations which correlates to what I am seeing, is a number of “these queries now have authoritative one-boxes instead of packs”. That is consistent with an Google’s statement to be using more web signals and in this case demonstrating a predilection for brands…
  • Whitespark Reports a 24% Decline in Local Packs

    Mike Blumenthal
    29 Jul 2014 | 2:08 am
    Last week I reported that MozCast was showing a decline of over 60% in display of the Local Pack on Google after the recent local algo update. Moz was gracious enough to share their data and it was determined that their search queries had been obsoleted  by the update. So while their data was internally consistent they were likely overstating the drop. I reached out to Darren Shaw at Whitespark and he agreed to analyze their historical ranking data on any decrease in display of the Local Pack as 1)they have a larger data set and 2)they set location differently (not using the near…
  • Crap Google Results & Yelp

    Mike Blumenthal
    28 Jul 2014 | 6:16 am
    Yelp is obviously very, very good with their SEO. They apparently have the ability to sculpt their internal link values to highlight what appear to be the most popular local businesses in the Google local results. Apparently their ability to do that in their strongest markets is even greater than elsewhere. These results, first highlighted by Matt Storms on G+ (h/t to Max Minzer)  well before the current local algo update and they are still seen in the SERPS. They reflect on Yelp’s ability to manipulate the search results and reflect poorly on Google’s acceptance of those…
  • Google 7 Packs Dropped But Probably Not as Much as MozCast Indicated

    Mike Blumenthal
    28 Jul 2014 | 5:26 am
    Last week, in the wake of the Google’s Local Algo update, MozCast was showing precipitous decline in their tool that measures visibility of the pack. With the access to the actual queries (thanks to Moz for that transparency), Linda (and to a lesser extent I) noticed anamolies, with totally unpredictable results based on previous searching techniques. The markets have nothing on our industry. The other reality is that the search results appear to have been changing on a regular basis over the past 72 hours and appear to have not yet “settled” in.  See today’s chart…
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    SEO Blog – MoreVisibility

  • Structured Data Markup: Tools for Testing and Implementation

    Matt Crowley
    14 Jul 2014 | 3:54 am
    It can be a complicated process to implement schema.org structured data markup and ensure that it is done properly. With all of the nuances that come along with structured data markup, and the fact that even proper implementation does not guarantee rich snippets; your ability to identify any issues can be quite limited. However, Google […]
  • Niche Search Engines Part 2: Blekko

    Michael Bergbauer
    7 Jul 2014 | 3:42 am
    Our first entry in this series explained how niche search engines rely on differentiation to attract users. Blekko is quite ambitious in this regard by offering a very different user experience, compared to Google or Bing. Since its launch in 2010, Blekko’s focus has been on user intent and content quality. When we consult with […]
  • Niche Search Engines Part 1: DuckDuckGo

    Michael Bergbauer
    30 Jun 2014 | 6:30 am
    It’s no secret that Google (and to a degree, Bing) has an iron grip on the search engine market. But believe it or not, there are other search engines out there. As any business owner knows, the only way to compete with giants is to differentiate and do something special. In this series, we’ll cover […]
  • Google My Business: What Does it Mean for You?

    Jaclyn Robledo
    20 Jun 2014 | 3:50 am
    Last week, Google announced its newest application for business owners called “Google My Business.” This free platform gives businesses the opportunity to manage several Google applications in one location, including Google Analytics, Google+ and YouTube. A First Look How Google My Business affects you will depend on whether you’re new to Google’s tools for businesses […]
  • SEO for Images: Best Practices for Image Optimization

    Matt Crowley
    18 Jun 2014 | 6:32 am
    Imagery and multimedia enable webmasters to illustrate important concepts, tell stories, and otherwise engage their online audiences. But images that aren’t optimized cannot be easily understood by search engines. This makes for a less than optimal experience when it comes to SEO. In this post, we’ll look at the basic SEO best practices for image […]
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    Interactive Cleveland

  • Free 23 Minute SEO Audit

    seanhecking
    28 Jul 2014 | 10:25 am
    To celebrate LeBron James’ return to Ohio, we’re offering a Free 23 Minute Site Audit** by hand (written in comic sans) during the month of August. We’re on the clock! Using 23 minutes, we will generate a high level SEO audit for free and send you a report detailing these high level results. Hurry, this offer expires on 8/1/2014! There are only 5 “starting spots” total for the free SEO audit. Just submit the form below to enter! Sign up below to enter the contest. indicates required field Name: Email: Website URL: I agree to the terms and conditions** below:…
  • What is a good ROI for Ecommerce?

    seanhecking
    18 Jun 2014 | 8:17 am
    The weather is heating up (finally) and the sound of ice cream trucks fill the air. Summer is approaching and everyone is thinking time off. If your boss is out of the office or your team is on hiatus, its a perfect time to do a deep dive into your website reporting. ROI, or return on investment, is a great way to measure your marketing efforts across different channels and opportunities. I’ve found that it is much easier for an e-commerce website to calculate ROI than other industries such as B2B or lead generation. For lead generation or B2B, the final sale could take several months…
  • Top Search Banner a Scam?

    seanhecking
    21 May 2014 | 9:28 am
    I recently received an email from a “search banner” service. Ever heard of these sites or services? Below is an example email pitch I received this week from one of these companies. They claim to “get you to the top of Google” for specific keywords like “insurance”. They claim you are wasting money on Google pay-per-click advertising and promise a shortcut to the top. Sound too good to be true, right? Well, it is. By the way, if you do a brand search (“XYZ Search Banner Topper”) for these companies on Google, they will likely not appear on the…
  • Keyword Reporting Not Dead Yet?

    seanhecking
    25 Apr 2014 | 11:23 am
    Yes, I still keep track of keywords. I know what you’re thinking, with all the changes at Google to thwart rank manipulation, why would you want to still report on unreliable metrics. The keyword discussion with clients can only lead to the question of “why does keyword X not rank”? Let’s go back a few years and look at the keyword report from a more holistic point of view. The Good Old Days In 2008, keyword ranking reports were the primary way SEO was measured. You created a few article directory posts, built several keyword rich directory links and BOOM keyword X…
  • 10 Ecommerce SEO Tips

    seanhecking
    2 Apr 2014 | 9:44 am
    Whether you’re starting a new product line or have an established online store with 1000s of products, your website can benefit from search engine optimization best practices. From large brands to small businesses, there is no one strategy that fits all. There are, however, several things you can do to make your products more engaging to visitors and in turn improve your organic placement in Google. In 2006, you could simply post products on a simple e-commerce website, add a few keywords to your tags and be on your way to riches. The days of a 100% organic strategy are nearing an end.
 
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    Bruce Clay Blog

  • Google Author Rank is Coming; ClearVoice is Ready

    Kristi Kellogg
    24 Jul 2014 | 12:55 pm
    Google Author Rank is Coming; ClearVoice is Ready was originally published on BruceClay.com, home of expert search engine optimization tips. Google Author Rank is coming. Author Rank is an algorithmic analysis of an author’s authority which is used as a search engine ranking signal. When Google Author Rank comes, you’ll want to be ready, having firmly established yourself as a trustworthy authority. Now is the time for authors, journalists, bloggers and other content creators to evaluate themselves as authors in the way a search engine wouldWith last month’s disappearance…
  • Could Disappearing Author Photos in Google SERPs Signal Coming Author Rank?

    Kristi Kellogg
    16 Jul 2014 | 12:16 pm
    Could Disappearing Author Photos in Google SERPs Signal Coming Author Rank? was originally published on BruceClay.com, home of expert search engine optimization tips. When John Mueller announced Google was “simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count,” he asserted that this change was simply an effort to de-clutter the search engine results page (SERP). Prominent Internet marketers, however, had their own theories on Google’s latest bold move. Here we evaluate some of the theories posed by industry…
  • SEM Synergy Returns to WebmasterRadio.FM

    Niki Payne
    16 Jul 2014 | 9:49 am
    SEM Synergy Returns to WebmasterRadio.FM was originally published on BruceClay.com, home of expert search engine optimization tips. After almost three years since its last episode, SEM Synergy is making a comeback to WebmasterRadio.FM. It’s the Internet marketing podcast you don’t want to miss hosted by leading search marketing expert Bruce Clay, president and founder of Bruce Clay, Inc. With new episodes starting July 16 (THAT’S TODAY!) at 11 a.m. Pacific time, 2 p.m. Eastern time, Bruce Clay will be joined by co-hosts Virginia Nussey and Mindy Weinstein. Together, the trio…
  • 8 Common Mobile Website Pitfalls to Avoid for SEO

    Niki Payne
    15 Jul 2014 | 11:54 am
    8 Common Mobile Website Pitfalls to Avoid for SEO was originally published on BruceClay.com, home of expert search engine optimization tips. With mobile Internet usage at an all-time high, Google has been cracking down on websites with poor mobile experience. Mobile web design and user experience must be addressed as part of any effective online strategy. The way a site handles traffic from mobile devices can directly affect that business’s presence in search results. Just this month, Google announced it was adding a disclaimer beneath mobile search results that redirect smartphone…
  • 3 Enhancements to Bing Ads Manager Rolling Out Now

    Michael Shore
    11 Jul 2014 | 4:02 pm
    3 Enhancements to Bing Ads Manager Rolling Out Now was originally published on BruceClay.com, home of expert search engine optimization tips. A few changes to the Bing Ads user interface are rolling out and we got a walk-through of them earlier this week. If you’re managing paid search campaigns on the Yahoo Bing network, expect to see these tweaks to your UI in the coming weeks. Exclude 0-Click Terms in Search Terms Report What it is: Faster report running time and a more refined data set in the returned report as the filter will return only search queries which resulted in clicks Why…
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    SEO.com » Blog

  • 6 Tips to Optimize Your Homepage

    SEO.com
    29 Jul 2014 | 8:23 am
    6 Tips to Optimize Your Homepage is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Your SEO strategy is top-notch. Your marketing plan is spot on. People are learning about you and your product. They are making their way to your website, and you’re starting to get that feeling of success. Leads are finally coming to you! All of that time planning and strategizing over and over again is paying off. Now that you’re getting traffic to your website, are you sure that the layout and content of your homepage is…
  • Why is a Responsive Website So Important?

    SEO.com
    25 Jul 2014 | 10:17 am
    Why is a Responsive Website So Important? is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. We are obsessed with instant response. In a world full of devices that can access the Internet at the touch of a button or the flick of a finger, we’ve become more reliant on fast connections and responsive websites. If a website doesn’t load properly on our smartphone or tablet, you better believe we’re already on our way to a website that will. A responsive website has a different connotation than you might think.
  • Be a Better Business Blogger

    SEO.com
    23 Jul 2014 | 3:04 pm
    Be a Better Business Blogger is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Business blogs can be extremely beneficial for online marketing, and just about every company should have one and know how to use it. Of course, in order to be truly effective, the blog has to have a real purpose. It has to do more than just exist. It has to be focused on supporting your overall business goals. One of the main benefits is that a good blog is a great vehicle for generating new clients and building a lot of positive…
  • How to Keep Generating More Content (That’s Actually Valuable)

    SEO.com
    22 Jul 2014 | 5:44 pm
    How to Keep Generating More Content (That’s Actually Valuable) is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Many companies are looking for ways to promote their business online. SEO is where it starts, but it’s by producing great content that most new customers find their way to a website. There are so many different strategies that rely on good content, which may include everything from creating blog posts, ebooks, and studies for your own company website to guest posting on other sites and…
  • SEO.com Online Content Collective, July 21, 2014

    Megan Fludd
    21 Jul 2014 | 11:07 am
    SEO.com Online Content Collective, July 21, 2014 is a post by SEO expert Megan Fludd. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. In the SEO industry, we all are here primarily to drive traffic to our clients’ websites. Like us here at SEO.com, you may also be offering a comprehensive marketing experience, maximizing the overall benefits of SEO for your clients. However, marketing and optimization can sometimes only be half the battle when it comes to generating business for clients. This week, we’ll address some articles we’ve…
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    Hyper Dog Denver SEO Blog | Colorado SEO Firm

  • Penalized: Even Web Giants Aren’t Too Big To Fail

    Janna Vance
    9 Jul 2014 | 2:41 pm
    In the early days of the web, having great search engine optimization meant increased visibility for a business. Outranking the competition could lead to higher sales. Any leads that came in via the website were icing on the cake. Now, a strong web presence, leads and web-based revenue have become a vital part of business. […]
  • How to Keep Google’s Panda from Ruining Your Rankings

    Janna Vance
    12 Jun 2014 | 11:03 am
    It used to be that Google let many crawling problems slide. Not anymore! Their Panda Updates, now almost 3 years old, penalize websites for communicating poorly with Googlebot. Panda 4.0 just rolled out last month, and has gotten quite a bit of press. Here are some tips to prevent a penalty on your clients’ sites. […]
  • Make your content easily shared, linked and read

    Jim Kreinbrink
    6 May 2014 | 3:50 pm
    Technical SEO is increasingly about helping people share content from a website. After all, content should be shared, linked to, and – dare I say – read. Perhaps a more appropriate usage term is “consumed,” since content strategy increasingly includes visuals, podcasts, webinars and multimedia. Many sites are not optimized to take full advantage of […]
  • Google Moves Against Guest Blogging – March 2014 Summary of Search

    Janna Vance
    7 Apr 2014 | 8:52 am
    Google made two more moves against guest blogging in the last month: 1. Google penalizes a site connecting content marketers and webmasters Content marketing is all about getting your information out to interested webmasters. Google recently penalized a site that simply connects those with content to those with websites. The content varied in form: guest posts, infographics, eBooks, […]
  • More fun and games than you think…

    Janna Vance
    14 Mar 2014 | 1:44 pm
    Have you been wondering what our old friend Google is up to? They’re not all serious business like analytics and spam-control. Look at the fun the Google cameras get to have on the Colorado River! Check out the photos via Fox News. The Huffington Post has a summary of some recent changes to the look […]
 
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     | periscopeUP

  • Dan Kaplan To Speak At the 2014 ASAE Annual Meeting & Exposition

    site-admin
    28 Jul 2014 | 2:18 pm
    On August 11th, periscopeUP CoFounder Dan Kaplan and Edith Bullard of PCI will be co-presenting at the 2014 ASAE Annual Meeting & Exposition in Nashville, Tennessee. Our topic will be how to develop a successful optimized content marketing campaign. ASAE represents over 10,000 associations, individual membership societies, and voluntary organizations across the United States and in nearly 50 countries around the world. The Annual Meeting is a place where thousands of people in the non-profit sector get together for learning, idea exchange, and networking. Stop by the 2014 ASAE Annual…
  • Measuring Customer Acquisition Costs from Social Media

    Jessica Srinivas
    30 Jun 2014 | 8:34 pm
    Do you know how much it costs your company to acquire a social media follower? In this post we’ll share a simple formula to calculate cost. Social media followers represent potential customers, but in our rush to build up our followings, few marketers take the time to understand their ROI. By measuring the customer acquisition cost from social media and comparing it to other channels, you’ll be able to determine how best to allocate your resources. If you participate in a tradeshow, sponsor a workshop, or run an advertisement, you probably track how many leads that activity netted, and…
  • Content That Sells [VIDEO]

    Dan Kaplan
    27 Jun 2014 | 12:57 pm
    In this video, Dan Kaplan and Vincent Chough talk about “content that sells,” including tips from David Ogilvy’s “How to create advertising that sells“. Content That Sells We follow many of the guidelines famed advertiser Ogilvy lays out in this tip sheet, but of special importance to internet marketing are Tips #25, 26, 30 & 31 on headlines, and #33 & 36 on images and captions: Tip #25: Headlines. On average, five times as many people read the headlines as read the body copy. It follows that, if you don’t sell the product in your headline, you have…
  • Content Topic & Keyword Research Process [VIDEO]

    Dan Kaplan
    14 Jun 2014 | 2:32 pm
    In this video, I explain how to combine the selection of content topics with keyword research. You can also download a PDF outline of this post. Blog Content Topic & Keyword Research Process Content can take on various forms such as news, promotions, special offers, and product pages. However, if you are a business promoting your products and services, we believe that at least half of your fresh content should be utilitarian, or useful to your audience in helping them improve their lives through the use of your products or services. For a deeper explanation, read our post on What is…
  • Defining Your Blog Audience [VIDEO]

    Dan Kaplan
    21 May 2014 | 8:52 am
    In this video, I explain why it is important to define your blog audience. Who you write to and what you want from them should drive all blog content decisions. pUP define video Summary Why is it important to define your audience? First know your goals Who are you trying to impact ? Title / job Demographic Pain Example: Rick Baukus, CPC Strategies Use your audience definition to guide topic selection, editorial decisions, calls to action, etc. Why Is It Important To Define Your Audience? If you know exactly who you are trying to influence, and you know what you want from them, then it’s an…
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    Fathom

  • Laws of Marketing Power: Enter Action with Boldness

    Paul Richlovsky
    28 Jul 2014 | 12:07 pm
    “Everyone admires the bold; no one honors the timid.” So states the summary of Law 28 of Robert Greene’s 48 Laws of Power, which is “Enter action with boldness.” Bold jumping spider One way marketers can achieve power is by boldly grabbing opportunities for influential communication. Marketers should also grab opportunities, period. As best-selling author Bernard Marr writes, “Success in work and life often depends on spotting and grabbing opportunities as they present themselves.” He argues that capitalizing on opportunities is “the one thing…
  • Identifying A Target Audience for Manufacturers

    Abigail Carter
    28 Jul 2014 | 9:30 am
    “If you’re everything to everyone, you’re nothing to no one.” In other words, don’t waste your time and money on trying to sell to everyone. It just won’t work. Instead, you need to pinpoint your target audience and cater your messaging around them. So who is your target audience? It’s a specific group of people – based on age, gender, education level, job title, etc. – that you want to engage in order to best sell your product(s). Identifying this group is particularly important for manufacturing companies because it could completely redefine the stories you share and the…
  • Your Website’s Four Most Important Pages

    Robert Hosler
    25 Jul 2014 | 1:10 pm
    Beyond your home page: What other pages demand attention? Businesses have long operated under the assumption that their homepage is their website’s most important page. Unfortunately, after countless resources are spent refining the home page’s content and design, little time is left to optimize the rest of the site. What happens next is that the website takes on the traits of a deceivingly wrapped birthday present: It might be wrapped in pretty packaging, but its inside contains only minimal value. Don’t get me wrong, this is not meant to imply that your home page is not important. It…
  • Data Dictionaries: Why They’re Important for Every Company

    Jordyn Leaver
    25 Jul 2014 | 7:01 am
    What is a data dictionary? Many people seem to be aware of the fact that data dictionaries are important for their company, but can’t say exactly what they are or why they’re important. Data dictionaries play a crucial role in ensuring a company’s data management system—e.g., CRM—is accurate and reliable. An important concept to understand when discussing data dictionaries is that they do not hold any actual data, but information about the data. Data dictionaries store what we call “metadata,” information about how to store and manage the data in a database system.
  • Paid Search & The Truven 15 Top Health Systems

    Joe Castro
    24 Jul 2014 | 11:30 am
    As a follow-up to our recent publication, “Social Media Benchmarks for Health Systems,” we wanted to take a look at how the same health systems are using pay-per-click (PPC) advertising. Most health systems that are seeing success online are typically using more than just one type of digital marketing tactic. Our hypothesis was that most of the Truven 15 Top Health Systems are doing some form of paid advertising to help generate incremental patients and increase brand awareness. Truven graded health systems all over the U.S. on quality and efficiency. It divided the health systems…
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    Adam Sherk

  • Not a Bad Gimmick: The World’s Highest Press Release

    Adam Sherk
    23 Jul 2014 | 5:08 am
    London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. And it gives me a chance to point out that the release is free of links with optimized anchor text, which is something you want to watch out for these days (when…
  • Take Advantage of Additional Google News Opportunities for Publishers

    Adam Sherk
    4 Jun 2014 | 5:44 am
    Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors, there are some additional opportunities that are worth taking advantage of. If you aren’t utilizing each of these I recommended adding them to the mix. 1) News_keywords tag – Use the news_keywords tag to provide up to 10 defining phrases for each article. While not as impactful as key news search…
  • The Best Social Media Analytics Tools for Publishers

    Adam Sherk
    17 Apr 2014 | 7:19 am
    What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. I have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope.
  • How Much Search and Social Media Traffic Do Publishers Get?

    Adam Sherk
    10 Feb 2014 | 7:01 am
    On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Here are the averages for the year, according to each site’s Referrer Types report in Omniture: Search 37.8% Social Media 10.2% Other Web Sites 22.3%…
  • My Top Posts of 2013 on SEO and Social Media for Publishers

    Adam Sherk
    17 Dec 2013 | 4:57 am
    I wasn’t able to write as many posts as I’d have liked this year, but I did put out some things that I was happy with and people seemed to find useful. And fortunately I do this just for fun so in the end it doesn’t really matter. So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them SEO Tips for Infinite Scrolling SEO Guidelines for Sponsored Content and Partner Links The Best Free (or Cheap) Tools for Blogger and Influencer Outreach Google+ Engagement for News Sites: Top Performers and…
 
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    iNtErNeT mArKeTinG sOluTionS

  • Dieting for Overall health

    PreciseIM
    22 Jul 2014 | 8:49 pm
    Dieting for Overall health There is no better cause to eating plan than for your particular overall health and effectively remaining. People of us who are obese know improved than most the pitfalls... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • diet and fitness fast slim, now!

    PreciseIM
    22 Jul 2014 | 8:35 pm
    Dieting and Physical fitness When it will come to dwelling a long and healthy daily life, there are two needed components: diet program and fitness. When some feel that they are just one point all... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Get started on eBay

    PreciseIM
    22 Jul 2014 | 9:29 am
      Are you fascinated in using eBay to purchase the products that you need to have or even promote items that you no lengthier want? If you are, you will need to create an eBay account, if you... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Effective Internet Marketing Tools that Profit

    PreciseIM
    10 Jul 2014 | 8:55 pm
    If you own a web site yourself or know someone that does, you are probably familiar with the importance of internet marketing tools. The site may have a professional design, quality product or... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Valuable Internet Marketing Tool, Message Boards?

    PreciseIM
    26 Jun 2014 | 12:30 pm
    Internet promoting is a extremely vast time period which can be applied to encompass a wide range of marketing methods which are made use of online. Banner ads, web page advertising, search motor... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    EduTek n Social Media Advisor

  • Customized Learning

    EduTek_SocialMedia Consultant
    28 Jul 2014 | 3:09 am
    I have tried to explain visually, how one can provide a customized learning environment to learners based on their interest, cognitive skills, learning style and learning mode. I’ve suggested that if the assessments from various modes of learning such as F2F, eLearning, mLearning and informal are thoroughly analyzed, the analysis will pave way for customized learning that will try to bring the best out of the learner as content will be offered to the learner in the way most preferred by him / her. Here I have suggested that the knowledge from informal learning be analyzed by integrating it…
  • Quest-Based Learning Virtual UnConference

    EduTek_SocialMedia Consultant
    21 Jul 2014 | 10:56 pm
    Interested in Exploring 3D GameLab? Then attend the ‘Quest-Based Learning Virtual UnConference’ on July 30th –July 31st, 2014. Quest Boise is a free 2 day virtual unconference program where you can explore designing and teaching with experts in the field of quest-based and gamified learning. You can register for the QuestBoise sessions by clicking the following hyperlink. QuestBoise Sessions           Hope you will enjoy exploring 3D GameLab!
  • My latest Updates on Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    10 Jul 2014 | 1:36 am
    I’ve been curating interesting articles related to Educational Technology and Social Media Marketing on Scoop.It You can visit the following links to get a glimpse of what I had added on above mentioned topics. Educational Technology Social Media Marketing
  • Invite Only Domain Registration Service by Google

    EduTek_SocialMedia Consultant
    24 Jun 2014 | 10:37 pm
    Google launches invite only domain registration service in beta. Image source : http://domains.google.com/about/index.html Google is working with website building providers like Shopify, Squarespace, weebly and Wix to enable you to create a beautiful website. For an additional cost, without requiring coding, you can get customizable web templates, e-commerce features and mobile site management. Google offers following features to make your online presence easy. No additional cost for private registration Branded emails Capability to forward domains easily Customizable sub-domains Fast,…
  • Create and Share Content Easily Using Tackk

    EduTek_SocialMedia Consultant
    20 Jun 2014 | 2:00 am
    Today I came across Tackk that lets you create beautiful pages on the web that can be anything ranging from blog post to flyer, poster or your own web page. The educationists can use it to engage the students, improve collaboration and spark creativity or showcase your services /products and promote them in social networks. The interesting feature of Tackk is, that it lets you add an ecommerce element as it lets you sell stuff apart from letting you add audio, video and forms etc The following video suggests how you can create the content and share them easily in various social networks. As…
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    SEO Content Strategy and BtoB Public Relations

  • 5 Tips to Write Buzzworthy SEO Content

    Melanie Rembrandt, www.rembrandtwrites.com
    23 Jul 2014 | 1:07 pm
    Does your copy need help?  “Content is King!” “Use social media to get new clients!” “Post an SEO blog!” Writing SEO content and posting it online is all the rage. But why? People want to hear about the latest trends that will help them save time, money and have more fun. If they like what […] The post 5 Tips to Write Buzzworthy SEO Content appeared first on SEO Content Strategy and BtoB Public Relations.
  • How to Make Your Summer Content Sizzle

    Melanie Rembrandt, www.rembrandtwrites.com
    16 Jul 2014 | 9:39 am
    … and have time for a cool beverage It’s hot. It’s humid. It’s the middle of summer, and the last thing you feel like doing is starting a massive, sales campaign to bring in new customers. This won’t work anyway because most of your potential customers are either on vacation, getting ready to travel or […] The post How to Make Your Summer Content Sizzle appeared first on SEO Content Strategy and BtoB Public Relations.
  • Tips to Stop Wasting Time at Work This Summer

    Melanie Rembrandt, www.rembrandtwrites.com
    9 Jul 2014 | 7:44 am
    Woo Hoo! Summer is here, and it’s time for fun in the sun… unless you are bombarded with work and are stuck behind your desk! If this is the case, it’s time to review your workload and start outsourcing. Here are a few questions to answer and help you get started: What are you spending […] The post Tips to Stop Wasting Time at Work This Summer appeared first on SEO Content Strategy and BtoB Public Relations.
  • How Are You Boosting Buzz for Your New, Business Investment?

    Melanie Rembrandt, www.rembrandtwrites.com
    1 Jul 2014 | 8:07 am
    It’s more than sending out an SEO press release Whether you are a venture capitalist, angel investor or entreprenur, you’ve spent long hours developing, researching and investing in a new business. Now, it’s time to tell the world about your products and services and start generating interest and revenue. Where do you begin? Well, it’s […] The post How Are You Boosting Buzz for Your New, Business Investment? appeared first on SEO Content Strategy and BtoB Public Relations.
 
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    DanLew

  • Software Instantly Builds 20 PLR Sales Funnels

    Daniel Lew
    24 Jul 2014 | 9:06 pm
    Being a PLR Marketer – the ONE thing that would make my life really easy (and profitable) is if I had someone to automatically launch products and sales funnels for me… RIGHT? Imagine having a software that lets you create ready to sell products and COMPLETE Sales Funnels in just a few clicks.. Introducing Sales [...]
  • SiteBildz – The Ultimate Website Builder

    Daniel Lew
    15 Jul 2014 | 12:38 am
    Today I have something special to share with you. I’m sure by now you’ve heard about how easy affiliate marketing is supposed to be. I mean, a lot of marketers love to tell you that in their email before they offer up the?latest whiz-bang gizmo for sale. The harsh reality is affiliate marketing can be [...]
  • Media Leverage Pro – Doors Open 7th July

    Daniel Lew
    29 Jun 2014 | 4:45 am
    WANTED TO EVER LEVERAGE HOT LEADS FOR ANY NICHE that have recently spent money so you know they are going to spend on your services right away? IM TALKING ABOUT CLIENTS WHO HAVE SPENT MONEY IN THE PAST FEW DAYS OR WEEKS. This is when customers are most hottest! NOT when they are 6 months [...]
  • 100x Better Than Content Curation

    Daniel Lew
    22 Jun 2014 | 3:21 pm
    100% Automated Content at it’s Best As you know, creating high-quality content is a time consuming process… Even if you outsource it, it’s expensive and still takes forever to get back… Then you have to kick it back for corrections, etc. It can be a nightmare. Well take a look at this video and discover [...]
  • 7 Top Affiliate Platforms for 2014

    Daniel Lew
    16 Jun 2014 | 5:37 am
    The Best Affiliate Programs for 2014 There has been some significant changes and shakeups in the affiliate industry in terms of best platforms to use and there has been a ton of alternatives apart from the usual ones. All affiliate networks that are mentioned here give a run down on my opinion of how I [...]
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    97th Floor

  • Watch Out California, Here Comes 97th Floor

    Chris Bennett
    18 Jul 2014 | 1:28 pm
    97th Floor has been growing like crazy the last two years, we built this beautiful new office, we will be knocking on the door of 50 employees (2 years ago had 7) by years end and every team here has several household names they are working on. We also just won Agency of the Year […] The post Watch Out California, Here Comes 97th Floor appeared first on 97th Floor.
  • Repurposing is a promotion strategy NOT a content creation strategy

    Chris Bennett
    7 Jul 2014 | 10:20 am
    Repurposing, repackaging, up cycling—whatever you choose to call it—I’ve been speaking a lot about this over the last year. Based on the feedback I’ve been getting I think some people are missing the boat. Part of the problem is the temptation to treat what marketers say as scripture, instead of taking things with a grain […] The post Repurposing is a promotion strategy NOT a content creation strategy appeared first on 97th Floor.
  • 97th Floor Wins Agency of the Year in 2014 American Business Awards

    Arianna Pesci
    16 Jun 2014 | 12:15 pm
    97th Floor was presented with a Gold Stevie® Award for Marketing or Advertising Agency of the Year in the 12th Annual American Business Awards in Chicago on June 13th. They also received Silver Stevie® Awards in the Viral Marketing Campaign of the Year category and Brand Experience of the Year — Business-to-Business category. The American Business […] The post 97th Floor Wins Agency of the Year in 2014 American Business Awards appeared first on 97th Floor.
  • KPIs, Elephants and Protecting Your Web Presence

    Paxton Gray
    20 May 2014 | 10:20 pm
    What the Zambian Government Can Teach Us About KPIs      In the 1950s, the young biologist Allan Savory was working to set up natural parks in Zambia, Africa. National parks teeming with wildlife are much more appealing than parks devoid of animals; therefore, Savory’s first plan of action was to move the indigenous hunters […] The post KPIs, Elephants and Protecting Your Web Presence appeared first on 97th Floor.
  • Leveraging Your Content To Build Links For You

    Brandon Hassler
    16 May 2014 | 7:10 am
    I think it’s safe to say that “link building” in the form that many view it is dying, if not already dead. Any digital marketing campaign that has link building as either the primary focus or a form of measuring success is going to have an uphill battle. My philosophy is simple: create content that […] The post Leveraging Your Content To Build Links For You appeared first on 97th Floor.
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    Local SEO Guide

  • New Google My Business Hours Requirement?

    Dan Leibson
    28 Jul 2014 | 10:00 am
    The other day I was doing the local SEO thing and called Google My Business support to get a client’s duplicate listing removed. After a pretty standard conversation about merging this dupe removed we hung up. A few minutes later I got a call, and it was the Google rep I just spoke with letting [...]The post New Google My Business Hours Requirement? appeared first on Local SEO Guide.
  • Schema.org/SPAM – Google Should Get Rid of All of It

    Andrew Shotland
    18 Jul 2014 | 6:45 am
    I have a client who had implemented schema incorrectly and received a notice from Google that they needed to fix it “if you would like it featured in Google search results”. Of course they didn’t provide any specifics and Schema.org documentation is often confusing: http://t.co/ltB6NKX0eX‘s real mission was to create a lot of confusing conversations [...]The post Schema.org/SPAM – Google Should Get Rid of All of It appeared first on Local SEO Guide.
  • The Night Google Took Pity On A Client…

    Andrew Shotland
    8 Jul 2014 | 10:11 am
    Yesterday a client pushed out a new homepage without telling us. I found out because late last night I got this email in my inbox from an actual living, breathing member of Google’s Search Quality team:   Say what you will about Google (and clients who double-noindex their homepage), but this is pretty awesome.The post The Night Google Took Pity On A Client… appeared first on Local SEO Guide.
  • NAP Hunter! Lite now in the Chrome store

    Dan Leibson
    26 Jun 2014 | 8:26 am
    Hey local SEOers! NAP Hunter! Lite, our Chrome extension for citation research and audits, is now available in the Chrome store. This should streamline installations, so you can get to automating. For more info on how to run the extension check out the “How to Run NAP Hunter! Lite” section at the end of this [...]The post NAP Hunter! Lite now in the Chrome store appeared first on Local SEO Guide.
  • Yext Duplicate Listings Suppression Launches (aka Powerlistings Über)

    Andrew Shotland
    23 Jun 2014 | 7:12 am
    Yext launched a duplicate business listings suppression service today they are calling Powerlistings Über. That’s fancy talk for saying you can now kill duplicate business listings on publishers in the Yext Powerlistings Network with extreme prejudice. For those of you who have tried to squash duplicate citations and found it to be an endless and [...]The post Yext Duplicate Listings Suppression Launches (aka Powerlistings Über) appeared first on Local SEO Guide.
 
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    Occam's Razor by Avinash Kaushik

  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
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    SEO Chat

  • Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire

    PeteKontakos
    23 Jul 2014 | 7:46 am
    [Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] Last month I wrote an article about Google’s payday loan update which seemed to hit several sites but bypassed YouTube. This month I have decided to go and take a look at two of the most popular press release sites and see if they have recovered from the penalty. The 1st site I looked at was PR Newswire, who was getting an estimated 441,000 organic visits per month in May before the penalty. As you can see in the image below they are now driving an estimated 47,800 organic visits per month to…
  • How Panda and Penguin Algorithms Negatively Affect Your Website

    Joe Ryan
    20 Jul 2014 | 7:25 am
    [Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] A top ranking on Google is a golden ticket to success. Companies spend fortunes on Search Engine Optimisation and Google advertising to raise awareness of their site, thus boosting their place on search results. Google is fully aware that companies are willing to do almost anything to get to number one on page one. So over the last few years, they have introduced increasingly stringent regulations to ensure that high-ranking websites are not only free of spam but also contain ‘high quality’…
  • BEST Social Media Tools: Are You Using Them? (Collective Mastermind)

    Ann Smarty
    18 Jul 2014 | 12:20 pm
    We are talking social media tools today! In our panel today: Shannon Hutcheson, @ldylarke, an independent SEO consultant with huge experience in copy editing, social media marketing and link building Barbara Boser, @BarbaraBoser, Presidential Diamond Distributor at It Works Global Meghan Riley, @pixiechaser, “Writer, dreamer, gamer..” Clayton Wood, Executive with broad experience in building and scaling SEO Kyle Sanders, Owner of a digital marketing consultancy and several eCommerce businesses. Don Sturgill @Don_Sturgill, Writer and social media enthusiast Steve Toth, Content…
  • 5 Advanced Conversion Rate Optimization Methods To Increase Sales Online

    Andy Hunt
    11 Jul 2014 | 2:30 pm
    In the past few years, Conversion Rate Optimization has become as essential to a business as SEO. If you’re not optimizing – and your competitors are – you’re missing opportunities to gain new customers. While A/B testing is one piece of CRO, simply testing different variates of your site against each other is only one way for you to increase conversion rate. For most businesses, split testing will get you an initial lift but won’t go the extra mile to get a higher conversion increase. Here are 5 more advanced methods for you to personalize your site. To make things easy,…
  • Simplify: Email Marketing Using Autoresponders 101

    Ann Smarty
    11 Jul 2014 | 11:54 am
    Are you depending on Google to keep sending you traffic? What if you stop ranking so well? Or your site gets a penalty? Maybe you are paying for traffic over and over. Why would you want to do that? You could be capturing each visitor to your list and keeping them there. That is what auto-responders do. By offering a series of useful email messages to your visitors you can get them to give you their email address and keep them coming back. The best way to grow your list is to offer something of value. At one time most people used eBooks. The problem with that is the high percentage of…
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    Internet Marketing Ninjas Blog

  • So, What’s The Right Time To Tweet?

    Ann Smarty
    29 Jul 2014 | 6:30 am
    Successful tweeters become so because they learn to carve out a following, big or small, using what works best for themselves. Part of that is through a solid engagement strategy, and through sharing relevant content. There are dozens of little things that count: Hashtags that increase the exposure of your tweet, the use of visual tweets, people your tweet is reaching at this very time. With some platforms, such as Facebook and Google Plus, the timing isn’t so important. Twitter has the shortest lifespan of the update. You have a narrow window where your followers are most likely to see…
  • Internet Marketing Ninjas, ClickZ to Host Benefit for Homeless Youth

    Jen Van Iderstyne
    28 Jul 2014 | 8:55 am
    Internet Marketing Ninjas is teaming up with ClickZ Live to jointly sponsor a Charity Party on August 13th 2014 from 8:00pm to 11:00pm.  This will be a private event in conjunction with Clickz Live San Francisco. The party, to be held at Harlot on 46 Minna, will be open to the first 150 people with a conference event pass.  There will be a suggested donation of $40 at the door which will include 1 free drink and all proceeds will go to support the San Francisco Homeless Youth Alliance. Clickz Live San Francisco is an industry leading digital marketing conference that focuses on learning and…
  • How to Get Out of Google Penalty Hell: With Jim Boykin

    Jim Boykin
    24 Jul 2014 | 9:53 am
    Below please find the adapted script: Welcome to our today’s Internet Marketing Ninjas show. We are talking about Google penalties with Jim Boykin, the CEO of Internet Marketing Ninjas: about all kinds of fun things that Google does to us that we have to deal with… How to identify a penalty? Jim: With the manual penalty, that’s fairly easily to tell: You are going to go to your Google Webmaster Tools, on the left-hand side you are going to click on “Search traffic” and then at the end there’s a link to “Manual Actions”. So you can click on that…
  • Two Tips to Declutter Email Inbox for the Social Media Marketer

    Ann Smarty
    22 Jul 2014 | 6:31 am
    Email inbox is the huge part of my productivity. I am using it as a task manager: it is easy to sort and organize email messages as separate tasks (with Thunderbird, I can also bring it to my desktop, and enjoy more flexibility with options). However as an active social media user, I have to deal with hundreds of automated email notifications and alerts daily (and on busy days even hourly). How not to get lost in that clutter and not to miss important tasks and emails? Here’s what I have ended up doing (what about you?): Aggregate Your Friends’ Updates Following what your friends are…
  • Strike a Ninja Pose and Win a Pass to Pubcon Las Vegas 2014

    Suzy Gray
    21 Jul 2014 | 6:40 am
    Around this time each year, there is a flurry of excitement over Pubcon Las Vegas. Social media is filled with details about registration and announcements of great speakers and cool keynotes, and it’s hard not to get excited. This is a popular conference for the ninjas (it may have something to do with the great location), and we’re always looking for ways to send others to this awesome event. This year, the team has come up with a contest to win a Gold Badge to Pubcon Las Vegas this October 7-9. To enter, all you have to do is show us your ninja selfie! That’s right,…
 
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    White.net

  • Label Keywords and Ads in Bulk with an AdWords Script

    Tamsin Mehew
    22 Jul 2014 | 1:55 am
    Last month I had an AdWords Script for bulk labelling ad groups – here’s a similar one to label keywords and creative. Now you can cover everything in your account in labels, until it looks like an explosion in a post-it factory! There are many reasons to label keywords: to keep track of different types of term (like ‘Cheap’ or ‘Branded’); to monitor keywords of questionable performance; to see the effects of bid changes; or just when you’ve added a new batch and want to keep track of where they are. And labelling ads makes it much easier to test similar ad text…
  • Talking content strategy at the Content Marketing Show

    Charlie Williams
    17 Jul 2014 | 9:00 am
    Today I was lucky enough to speak at the Content Marketing Show, a flagship digital marketing event from the lovely folks at Rough Agenda, held at the University of London’s Institute of Education and in front of 1,400 eager content marketers. The topic? The gateway-drug elements of content strategy that you should be using in your content marketing efforts – or to put it another way, how we are using a content-strategy led approach to create successful brand publishing. Content strategy is becoming an increasingly prevalent facet of the digital marketing industry, but it can seem…
  • Content Marketing Show: Key Takeaways

    Hannah Warder
    17 Jul 2014 | 2:30 am
    Today we are at the Content Marketing Show in London. Our very own Digital Consultant Charlie will be taking to the stage later this afternoon to share his knowledge, but before then we will be blogging the key takeaways from the sessions… Hannah Warder is blogging here first, followed by Alex Johnson, Katie Bennett, and Daniel Bianchini.   Can a brand ever truly be social – Stephen Waddington Brands want to join the social media party. They try and adopt different personalities to “fit in” to the party: Nice, but dim (Brands trying to associate themselves with…
  • Competitor Analysis: Identifying your online competitors

    Daniel Bianchini
    17 Jul 2014 | 12:30 am
    Do you conduct any competitor research for the industry that you work in? If the answer is yes, then great. If it is no, then you are not the only one! In my opinion, competitor research is one of the most underrated pieces of work completed. Often even if it is done, it is not used, and gets left on the desk, put in a drawer or, if sent electronically, not even read. Why dammit, why? This piece of research is essential to your online marketing plan, your strategy, and your business! It is key to understanding what is going on and what is required for your business to succeed or, at the very…
  • 5 Essential Steps to Future Proof Your Website

    Sam Hall
    15 Jul 2014 | 1:30 am
    In our ever-changing online world, it can seem like an SEO’s life is a never-ending attempt to keep up with algorithm changes. Constant fixes, undoing of old work performed by previous agencies, and trying to predict what the next shift will bring. It can be exhausting and even appear futile. But what if there was a way to make life easier? A way to future proof your website so that the next algorithm update didn’t destroy your last year of work? A way to ensure everything you do won’t have been undone or need to be redone in 18 months’ time? And there is a way! In fact, there are…
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    ReelSEO Video Marketing

  • YouTube Superstars Debut on AOL Original Series ‘Follow Me’

    Greg Jarboe
    29 Jul 2014 | 1:32 pm
    The first two episodes of the AOL Original series 'Follow Me’ have premiered, and the debut shows offer a behind-the-scenes look at the lives of two YouTube celebrities, Brittani Louise Taylor, and online video boy group sensation Our 2nd Life. So, what lessons can internet marketers and video content producers learn from BLT and O2L appearing on AOL?
  • 5 Benefits of Having a Mobile TV App Over a YouTube Channel

    Contributor
    29 Jul 2014 | 8:51 am
    While the go-to for your video “brand” has historically been to create your own YouTube channel, this may no longer be the best option in terms of brand exposure. Going forward, creating your own mobile TV App may be a more viable option, whether you’re a YouTube sensation or a casual video creator. Let us examine why…
  • 5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl

    Contributor
    29 Jul 2014 | 7:39 am
    The World Cup turned out to be the biggest marketing event of all time, and the Super Bowl is, of course, the annual Belle of the Advertising Ball. Both attracted millions in sponsorship and merchandising rights, and we present 5 key findings that brands can learn from as they launch their next tentpole marketing event.
  • Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

    Greg Jarboe
    28 Jul 2014 | 7:33 am
    Some marketers, brands, retailers and storytellers still find it hard to believe that YouTube has just passed Facebook and is now the largest social media site. We take another look at the figures, and suggest what can be done with the data.
  • VidAngel to Clean-Up Streaming Movies and YouTube for Families

    Greg Jarboe
    25 Jul 2014 | 8:52 am
    First, the news: VidAngel, a site that allows you to stream movies and watch YouTube without the bosoms, blood, or bad words, has raised $600,000 in seed from Alta Ventures and Kickstart. We’ve save the “controversial” stuff for later. VidAngel is powered by a volunteer ...
 
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    » blog

  • How to optimize Sitemaps using your own Editable Excel File

    Ketan Kanetkar
    25 Jul 2014 | 6:08 am
    Sitemaps! You don't have to be an architect in order to understand what they mean but Yes trying to make changes in those XML tables for your videos and images can be an Achilles heel. Trust me I have been in your shoes if you are a newbie or a seasoned campaigner this blog is surely going to make your life a lot easier & the best part is you can share it with your colleagues and be their savior as well. I learned it the hard way but the key to understand this is simple 'Just Read Carefully the below Steps' XML Sitemaps can be generated by a lot of software’s and making…
  • Good creatives SELL, and yes, they SELL Well!

    SMG Convonix Research Team
    18 Jul 2014 | 5:54 am
    This blog post was created by Somya and Kirti from our Social Media Team. To know more about Somya, click here.To know more about Kirti, click here. Visual content is only getting bigger and stronger each day Social media is all about creating attractive images that aid marketing. It's rightly said that, an image says a thousand words. Content plays a vital role in selling a product/service. Quick Facts: 63% of social media is made up of images i.e. visual content (according to a Citrix report from January). Visual content is internet friendly and easily shareable. A very good…
  • Marketing on WhatsApp

    Sachin Rao
    19 Jun 2014 | 6:14 am
    WhatsApp has revolutionized ways of communication for our generation. Gone are the days, where overtly formal email and the limited characters of an SMS were used as the mainstream means of communication. People have started adopting more interactive tools of communication like sharing images, videos and even audio clips. So why WhatsApp? Well, firstly smartphone usage in India will rise to an estimated 185 million users in June, 2014. Considering the massive surge in the number of smart phone users India has witnessed in the past 2 years, one can only imagine the reach smartphones will have…
  • 25 Actionable Insights for Social Media Campaigns

    Leonie Mergulhao
    16 Jun 2014 | 6:50 am
    Introduction: What are the different challenges faced by Marketers today? Hubspot looked at data from over 3,500 marketers who shared what their biggest problems in marketing were. The results clearly state that brand awareness is one of the biggest challenges faced by marketers in today's evolving world more so when the resources are limited. Branding tactics have drastically changed over the last decade with new technologies and social platforms evolving rapidly. To find a relevant audience that is interested and to get a hold of them without interrupting them is a tedious task.
  • Struggling with Conversions: Get the perfect Landing Page!

    Karishma Jain
    21 May 2014 | 6:37 am
    Are your ad campaigns not giving you enough conversions? You have re-looked at your targeting, your messaging and even your ad creative but nothing is helping solve the dilemma of dismal conversions. If this is the case, you might want to look at your Landing Page. Here are some tips on how to design a converting Landing Page: 1. Design for a Singular Purpose: The landing page should be designed with one goal in mind, either to make the user fill up a form or buy a product or make them watch a slideshow. 2. Have a Clearly Defined Offer: The page should focus on defining the offer, describing…
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    360i Digital Agency Blog

  • Case Study: How Smirnoff Captured the Millennial Spirit on July 4

    360i
    29 Jul 2014 | 10:30 am
    For many Americans, the summertime months bring family barbecues, long days at the beach and parties with friends. These time-honored traditions are perhaps most prevalent during the July 4 holiday – a day during which people gather together in celebration of U.S. independence. This July 4, Smirnoff US set out to reach Millennials during the brand’s peak sales window of the year. Using social media to connect with consumers where they were already capturing and sharing the festivities, Smirnoff entered the holiday conversation in a way that delivered tangible value to July 4 celebrants.
  • Ad Age Touts Clinique’s ‘Fresh Start’

    360i
    29 Jul 2014 | 7:25 am
    360i client Clinique recently launched its first-ever global equity campaign, called #StartBetter. The program highlights the truism that everyone can and deserves to start better – even if it’s in the form of a small feat such as a positive outlook on a new day. Yesterday, Ad Age explored the roots of #StartBetter (See: “Clinique Sees Hope in a Fresh Start”), noting how the brand strategy marks a step away from the “tried-and-true marketing playbook” and contemporizes Clinique to align more closely with culture. The message is all about empowerment, new beginnings and having the…
  • Bing Integrates Twitter within its Search Engine

    Scott Walldren
    28 Jul 2014 | 7:20 am
    Social signals such as likes, shares, tweets and +1 are playing an increasing role in search engine ranking algorithms. As part of its ongoing social integration efforts (and exclusive partnership with Twitter), Bing recently launched some new features to bring even more Twitter data into the SERPs. Bing search now incorporates an algorithm to help searchers discover the most relevant answers to their Twitter-related queries, which may include user handles, hashtags and the like. Bing believes this new tool is useful since the most interesting content can be determined by its “popularity,…
  • Online Radio and Music Streaming: Untapped Potential for Marketers

    Rebecca Priest
    28 Jul 2014 | 6:56 am
    After weeks of speculation surrounding a potential buyout, Google has finally acquired music streaming service Songza, which uses information about both the user and context to determine the most appropriate playlists. This news comes as the latest in a long line of updates and corporate buyouts within the industry: Apple acquired Beats Music & Beats Electronics for $3 billion in May, while iHeartRadio recently announced some much buzzed-about updates to its personalized music algorithm. Today, one third of Americans regularly listen to online radio, and this number continues to climb:…
  • What’s Buzzing: #Throwmeback, Facebook’s Save Button & More

    Amy Donnelly
    25 Jul 2014 | 12:29 pm
    San Diego ComicCon 2014 kicked off this week with behind-the-scenes sneak peeks, panels and multiple movie premieres. In other entertainment news, America’s favorite parody artist Weird Al celebrated his first ever No.1. album following a week-long marketing blitz. And in 360i news, we released “Global Twitter Trends: Brazil,” the first whitepaper of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. Read on for more updates from the week in Ad Land. Swarm Officially Replaces Foursquare Check-ins Just two…
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    SEO News & Tips

  • HUGE SEO NEWS: MySiteAuditor Now Pulling Link Data from Moz!!!

    Marvin Russell
    28 Jul 2014 | 8:42 am
    MySiteAuditor is now pulling key SEO data from Moz, the most reputable SEO software on the planet. This means two things: more SEO data, and more accurate SEO data. Since our launch in 2013 our members have asked how we collect our SEO audit report data, and now I’m proud to say that many of our link related checks come straight from Moz’s API. Read More The post HUGE SEO NEWS: MySiteAuditor Now Pulling Link Data from Moz!!! appeared first on .
  • FREE DOWNLOAD: The Ultimate SEO Questionnaire

    Marvin Russell
    21 Jul 2014 | 8:51 am
    NEVER walk into a new SEO client’s kickoff meeting without The Ultimate SEO Questionnaire. This two page document includes every question you’ll need to ask your new SEO client before starting their SEO campaign. Read More The post FREE DOWNLOAD: The Ultimate SEO Questionnaire appeared first on .
  • The Graph Every SEO MUST Show Their Clients

    Marvin Russell
    14 Jul 2014 | 8:42 pm
    Every SEO professional dreads this seemingly unpreventable conversation. It’s about 3-4 months into your client’s SEO campaign, and deep down inside you can sense it coming. Then, the phone rings. It’s your client and they want to “talk”. Read More The post The Graph Every SEO MUST Show Their Clients appeared first on .
  • SEO is 20% Technical and 80% Content Strategy

    Marvin Russell
    7 Jul 2014 | 9:27 am
    First of all, don’t get thrown off by this title. Just because I’m saying SEO is only 20% technical does NOT mean that technical SEO is not important. After all, SEO is a formula or recipe, and when one element or ingredient is removed the results are never as good. Read More The post SEO is 20% Technical and 80% Content Strategy appeared first on .
  • How to Clearly Explain SEO to Your Clients in 30 Seconds

    Marvin Russell
    18 Jun 2014 | 11:25 am
    Fact: The better you explain SEO, the more likely your prospective clients will sign with you. Humans don’t like overly complicated things. We love everything to be simple. So, the more clear and simple your explanation and views on SEO are, the more comfortable your prospective clients will feel about working with you. Read More The post How to Clearly Explain SEO to Your Clients in 30 Seconds appeared first on .
 
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    CanuckSEO

  • Negative SEO: A Funny Guide….maybe?

    Jim Rudnick
    28 Jul 2014 | 8:23 am
    Okay, the topic today is again, Negative SEO – the tactic that both exists and is in use by some to try to knock down the competition’s rankings and replace their page 1 spots with your own. You know…more of a DEFENCE type maneuver than an OFFENCE one….and yes, I’ve reported on same before at some length too! There has been much blogging press on this lately….perhaps because our own SEO guru Rand Fishkin over at moz.com has asked for some help in developing a case study that will irrefutably prove once and for all that it exists….I believe this to be…
  • Search Engines: There’s LOTS more than only Google!

    Jim Rudnick
    25 Jul 2014 | 9:13 am
    I found this link earlier in the week….and thought I’d share it with our readers…and for me having been on the web since the days of Lynx and text-only based communication….it’s surely a look back to the past! Search engines…there’ve been a few…and here’s the link to same - http://www.thesearchenginelist.com/ – and it’s a long long scrolling list that for many of us brings back memories. The owner of same, has categorized all of the more than 100 engines into Types, like All-Purpose Search Engines, Accounting, Games, Human…
  • Revisting the HillTop Algo: AuthorRank Lives!

    Jim Rudnick
    21 Jul 2014 | 8:45 am
    Yup, I know…what is Hilltop and what do I mean by ‘AuthorRank’ too? Simply put, what I’m going to be talking about in this Canadian SEO blog post is what might be the newly intended value of the patented Hilltop algorithm that Google bought about a decade ago. First, what’s the Hilltop algo? It was as Wiki states “…an algorithm used to find documents relevant to a particular keyword topic. Created by Krishna Bharat while he was at Compaq Systems Research Center and George A. Mihăilă at the University of Toronto, it was acquired by Google in…
  • FabFriday: How Search Works from Google!

    Jim Rudnick
    18 Jul 2014 | 8:24 am
    One of those weeks, eh…where you work hard for clients….invest time in networking and meeting up with your Mentorees…and still find time to stay aware of what’s new in your SEO channel. Yes, one of those weeks that for the most part are busy busy. Which gets me to the point of what we do here at KKT INTERACTIVE Inc. – we do online marketing for clients. Which means that we like all the other SEO firms out there, pay particular attention to Google et al….well to Google for sure. If there’s a change, a ripple, a modification, a “what the heck is…
  • Shhhh!!! Google Quality Rater Guidelines 2014 is Leaked!

    Jim Rudnick
    14 Jul 2014 | 3:03 pm
    Insider information…meant for Google employees only….but somehow “leaked” to us non-Google employees…could there  be a greater way to learn from “the horse’s mouth?” Nope….I don’t think so either. S0…160 pages of top quality Google SEO quality guidelilnes for their “raters” to use to aid Google in it’s rating procedures….and you can read it all and learn….what a gift! At least in my world it is….yes, I know that there are already those in the SEO world who are already claiming that this is…
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    IKROH SEO UK Blog | News & Tips

  • Facebook Experiment

    Ikroh SEO tm
    10 Jul 2014 | 6:26 am
    Facebook is under fire for recently conducting an experiment on its users without their knowledge. According to recent reports, Facebook carried out the psychology experiment on over 700,000 users without their knowledge or permission. The experiment took place in 2012 for one week, and involved adjusting the way users see their newsfeed, and whether the adjustments made significantly changed their emotions. The experiment was conducted in collaboration with two large US universities to find out whether “exposure to emotions led people to change their own posting behaviours”. The…
  • New Facebook Business Page

    Ikroh SEO tm
    10 Jul 2014 | 6:25 am
    Facebook have developed a new page design for business accounts. The new design includes changes to the news feed, timeline and notifications panel. Unlike other social networking accounts, Facebook have slowly implemented the change on Facebook and have given the users the option to make the switch between the two, with plenty of notification of when the change is happening. The new Facebook timeline has been designed to make posts look more consistent on the news feed, and is now all included in one panel on the right hand side, instead of two panels taking up most of the page. The left…
  • Embracing Change

    Ikroh SEO tm
    28 May 2014 | 4:47 am
    People are creatures of habit. We get stuck into a routine and stick with it. Why? Because it’s easier, less hassle and quite frankly, less stress is involved. So why change a website? Surely completely transforming a site will discourage your regular visitors, make them angry, impatient and resentful? Only if the site and brand has changed for the worse. Facebook are always continuously adding new features and changes to the site, and when they do, it usually receives a 90% backlash from their users. The other 10% are people that don’t really care, or have accepted their new fate of…
  • Web Designer builds Tiny House

    Ikroh SEO tm
    20 May 2014 | 4:45 am
    Web designer Alek Lisefski, decided to take matters into his own hands when faced with high rent costs. He constructed and designed his own ‘tiny’ home in 2012, and used SketchUp, the 3-D modelling program to help plan and develop his designs. Books and tutorials off the internet also helped Lisefski develop plans for his tiny house, and in the end, it took 7 months altogether to complete. The tiny home is located in Sebastopol, California. The plan was to design the house around the concept of an RV, therefore meaning that it was not subjected to building regulations. The tiny home was…
  • Trending Typography

    Ikroh SEO tm
    18 May 2014 | 4:38 am
    There was once a time when typography itself was considered a ‘trend’ within the web design industry. However over time, it’s become a necessity. Nowadays we’re forever seeing various ‘trends’ within the continuous development of typography. More and more fonts are being created every day, therefore allowing an endless amount of opportunities and choices for web designers. Of course, the increase in choice also means that you have to be a lot wiser with what type of font you’re going to use. Socialisation within the web industry is forever becoming more and more personal.
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    Digtital Gossips by Munaz

  • Are Social Signals Affecting Your Google Rankings?

    Munaz Anjum
    8 Jul 2014 | 3:28 am
    Ever since the online world was stormed by social networks of all sorts, right from the ubiquitous Facebook to Twitter to little less known likes of Pinterest, their role in affecting Google rankings has been questioned, examined, and discussed by experts and enthusiasts alike. Should social media be a primary part of your SEO strategy?  If yes, what are the various social signals that affect the SERP? The talks about influence of social media on search engine rankings go as long ago as 2010, when the leading search engine specialist and editor-in-chief of Search Engine Land, Danny…
  • Mobile App or Responsive Website –Mystery Debunked!

    Munaz Anjum
    21 Apr 2014 | 5:11 am
    Credit Image Source:  OnbileThe acquisition of apps by tech companies frequently hogs the headlines these days. The recent acquisitions of WhatsApp by Facebook, and Viber by Rakuten, an Asian e-commerce giant, are a few examples that have given rise to a plethora of debate on the future of mobile website experience (responsive website) versus apps. There has been a mad rush on the big over-the-top apps of late, and the tech companies are not delaying a moment to capitalize the growing market share of native apps. The latest Twitter’s launch of app-install ads is just an example,…
  • Why You Should Not Trust SEO Software/Tools!

    Munaz Anjum
    8 Apr 2014 | 2:08 am
    SEO is in turmoil; notwithstanding there is a high volume of SEO software that continues to thrive on. Neither the demand for nor does the supply of such SEO software ever seem to be declining. They are being sold like hotcakes. One can see their advertisement almost everywhere on the internet. This reminds of many actors whose popularity dim after some time; they turn back to their PR agencies seeking their help in making front page news. Analogously, SEO agencies behave the same at times. They do everything and anything to sell their low valued software/tools, and thereby enhance the number…
  • Youtility Marketing Strategy - Google Versus Microsoft

    Munaz Anjum
    7 Mar 2014 | 3:22 am
    One of the most important reasons as why Google is growing like Topsy while Microsoft’s growth is at least not very significant is the difference between just two letters – helping and selling, basically YOutility.      In today’s hyper-saturated economy, product messages no longer break through like they used to a few years back. Providing helpful information to customers does all the magic. Nevertheless, we overhear CEOs yelling at their management, "we are not here to do a charity" for any extra non billable hours if given to a client. They…
  • What Can Marketers Do That No Other SEOs Can?

    Munaz Anjum
    20 Feb 2014 | 5:20 am
    I saw another rand(om) post by Fishkin who has written a blog on “What Can SEOs Do That No Other Marketer Can?” A while ago, he ended his note with some vague promise to find a solution for encrypted ‘not provided’ data on his Whiteboard Tuesday. To me, this looks so funny that I could not hold my laughter for sometimes, and then I took a glance through a few points he has written to justify as if SEOs are the smartest marketers on the earth, and none else. He wrote, an SEO can do keywords research; do funnel optimization, auditing a website, link building, blah,…
 
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    Home Based Business Resources

  • PrestaShop: An Open Source eCommerce Solution

    DiTesco
    29 Jul 2014 | 4:59 am
    PrestaShop, a free and open source e-commerce platform recently announced the release of PrestaShop v1.6, its newest version of its software. Adding to the already wide range of features, it now includes real-time data, the ability to edit templates, a redesigned UI, to name just a few. About PrestaShop… Since its launch in 2007, PrestaShop has helped merchants process billion of dollars in sales with its powerful, user-friendly open source e-commerce software. PrestaShop’s freemium business model allows merchants to build and manage an online store at no cost. Merchants can also…
  • Link Penalty from YouMoz, SEO Tests, Social Traffic Referrals, Speedlink 31:2014

    DiTesco
    26 Jul 2014 | 6:48 pm
    Hi everyone, hope you all had a great and productive week! This week, one of the most noteworthy news was that of YouMoz, the user generated content portion of Moz. Some contributors received a Google Manual action for a link violation citing YouMoz as one of the sites that was violating quality guidelines. It is very interesting that such a high quality site like YouMoz will be considered as “spammy”. If that is the case, then there are simply no other site whose links can be considered safe? Here´s an example of a notification from Google as posted by Rand. If you noticed…
  • Which Social Media Site is Better for Small Business Marketing?

    Guest Author
    23 Jul 2014 | 1:05 pm
    Social media sites have become a quintessential platform to abridge the chasm between the business and the customers. Today small, medium or big business houses understand the necessity of being present on the social media platforms. In this article we will concentrate on small business marketing on social media sites and choose the best one suitable for it. So, here is a list of social media websites which caters to the need of small business houses and also to new start-ups. Facebook Obviously this had to be ranked first in the list. Though a lot is spoken against Facebook but certainly no…
  • Google+ Name Policy, Link Building Survey, Social Sharing Trends, Speedlink 30:2014

    DiTesco
    19 Jul 2014 | 5:53 am
    Hi everyone, hope you all had a great and productive week! One of the most interesting news that happened, in my view, was definitely the one that Google+ announced this week on removing the restriction of using “your real name” on Google+. “Over the years, as Google+ grew and its community became established, we steadily opened up this policy, from allowing +Page owners to use any name of their choosing to letting YouTube users bring their usernames into Google+. Today, we are taking the last step: there are no more restrictions on what name you can use.” What do you…
  • 5 Surefire Ways to Counter Spam Attacks

    Sarah Brooks
    15 Jul 2014 | 4:33 pm
    Everybody hates spam. At best it is annoying, as when your email inbox is flooded with ads for “performance enhancement” supplements or online pharmacies, or your blog is inundated with “comments” that have nothing to do with your post but instead contain links to online casinos, SEO services, or pornographic content. Spam can also be used in DoS (Denial of Service) or DDoS (Distributed Denial of Service) attacks – as happened to the anti-spam organization The Spamhaus Project in 2013, for instance – rendering your web site useless until the problem is…
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    Link Building Best Practices

  • Negative SEO: How to Know if You’ve Been a Victim

    Art Enke
    29 Jul 2014 | 8:00 am
     Negative SEO happens and it’s something that can be used against you anytime, no matter what industry you are in. This post will help you quickly identify if you’ve been a victim of negative SEO and provides tips on how to overcome it.Good SEO vs. Negative SEOThere’s good SEO and then there’s bad SEO. Just as good chemistry can be used for dark purposes (cue Walter White), negative SEO can be used nefariously and refers to the worst kind of SEO possible: The intentional act of over-optimizing or spamming a site in order to lower its rankings in search…
  • The Weekly Measure: Stealth Marketing, Google Shopping Campaigns & Loading the Content Bases

    Blair Crawford
    25 Jul 2014 | 8:05 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.Does…
  • Google Shopping Campaigns: What You Need To Know

    Natalie Barreda
    24 Jul 2014 | 8:00 am
    A couple of months ago, Google announced that the current Product Listing Ad format would be replaced by a newer version called the Google Shopping Campaigns in August. The team here at Vertical Measures has been transitioning accounts to this new ad format these past few months… have you started this transition for your own account(s)?First things first, it’s most important to keep in mind that Product Listing Ads are not changing for the end users. Searchers will still see the same box of PLAs when searching up at the top right corner on the SERP, so nothing is changing on that end. The…
  • Does Good Content Help Bad SEO More Than Good SEO Helps Bad Content?

    David Gould
    22 Jul 2014 | 8:30 am
    Let’s play a game. A kind of online marketing “Would you rather…?” If you had to have good content with bad SEO, or bad content with good SEO, which would you take? “Both,” you’re already saying. “Good content and good SEO… I want both.” And so you should. They’re not mutually exclusive, and both important to online success. But in rolling out website content, many organizations – out of neglect or necessity – prioritize or otherwise limit their options: they focus their efforts on optimization techniques without researching the…
  • The Weekly Measure: Keyword Cannibalization, Local Link Building & Creativity in the Workplace

    Blair Crawford
    18 Jul 2014 | 8:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every…
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    The Brainchild Group - SEO & Social Media Agency

  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
  • California Adds 24,000 Jobs in June, Economy Booming

    Aaron Schoenberger
    18 Jul 2014 | 1:34 pm
    The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state's unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
  • High Demand for Los Angeles Internet Marketing Consultants

    The Brainchild Group
    15 Jul 2014 | 6:29 pm
    The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there's a huge demand for internet marketing consultants in the Los Angeles area.
  • Online Press Release Distribution: Still Good for SEO?

    Aaron Schoenberger
    8 Jul 2014 | 12:41 pm
    There has been a lot of talk lately about how distributing press releases online may no longer be effective for SEO purposes, and that Google revised its Webmaster Guidelines to frown upon “links with optimized anchor text in articles or press releases distributed on other sites.” However, press releases are still good from an SEO perspective and I'll tell you why.
 
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    Single Grain Blog

  • 5 Hidden Variables Affecting Your Content’s Success

    Single Grain Team
    24 Jul 2014 | 12:29 pm
    As a content creator, your lens of focus is often fixated squarely on the content itself. Does this sentence make sense? Does this video capture our brand sentiment? Is this infographic well-cited? That’s not to say that your attention isn’t warranted; creating engaging, attention grabbing posts is no easy task. What you probably don’t realize is that while you’re crafting copy that converts, your visitors are looking at your circa 1990’s aesthetic and making pretty profound judgments about your company. That’s right; despite your most informed efforts to create quality content,…
  • Out of Ideas? 10 Ways Thought Leaders Create Content

    Single Grain Team
    23 Jul 2014 | 10:36 am
    At the end of the day, creating content is hard. And with the ever-increasing amount of content out there competing with your brand, it’s not going to get any easier. Instead of banging our heads against walls or keeping our fingers crossed for inspiration, there are things you can do – really useful things – to percolate your content marketing forebrain. The top content marketers around the world use a number of highly effective and tried-and-true brainstorming techniques to help them create content and move the needle. Where to Look for Ideas Before you even start…
  • Everything You Need To Know About Facebook’s News Feed Algorithm

    Mike
    22 Jul 2014 | 5:28 am
    Unless you’ve been ignoring everyone for the last 6 months or so, you’ve probably heard a few people complain about the decrease in organic reach for business pages on Facebook. There have been several updates and changes to Facebook, and the way it determines what shows up in a user’s newsfeed, that have (or should have) changed the way businesses and marketers are leveraging the social network. Before we get into all of that, let’s review why Facebook IS a big deal. According to recent Facebook stats (click to Tweet): There are over 1,310,000,000 monthly active…
  • The Content Marketing Funnel: Using Different Types of Content

    Single Grain Team
    16 Jul 2014 | 8:07 am
      It used to be the case that sales shouldered most of the sales funnel burden, while marketing had a much more fire-and-forget role. But with the advent of ever-increasing transparency,  and online interconnectivity, marketing has taken on more and more responsibilities traditionally handled by sales. In other words, the funnel itself is changing from a traditional sales funnel to a content marketing funnel, which many brands are still doing their best to figure out. Marketers are now able to support sales in an unprecedented way by targeting each part of the funnel with unique,…
  • 10 Useful Types of Video Content Viewers Love

    eric
    24 Jun 2014 | 6:30 am
    In 2013, 87% of marketers used video for content marketing. Were you one of them? Video continues its onward march as the bannerman of the content revolution, yet it’s fairly safe to say that most start-ups and scale-ups have yet to take full advantage of video marketing for their brand. While 87% seems like a large number, it doesn’t tell the whole story. The 66% of marketers that use blogs are definitely writing a blog post a week, but they may have only deployed one video per quarter (if even). A big hurdle to video production is, of course, upfront cost. But an even bigger hurdle is…
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    Insights

  • UPDATE: OS X Yosemite Usage Rates in North America Double Following Public Beta

    Chitika Insights
    28 Jul 2014 | 11:22 am
    Developer interest in OS X Yosemite had already outpaced its predecessor, OS X Mavericks, one month following its unveiling at WWDC 2014. Apple subsequently released a public beta of the new OS on July 24, 2014, and North American Web traffic data show associated usage rates rising significantly.
  • Third Quarter 2014 Tablet Update: Apple, Amazon Shares Rise Quarter-over-Quarter

    Chitika Insights
    21 Jul 2014 | 10:31 pm
    Since April 2014, the share of tablet Web traffic generated by North American Apple iPad and Kindle Fire users has increased by 0.8 and 1.2 percentage points, respectively. These represent the two largest quarter-over-quarter increases for any tablet brand, while Samsung’s user base exhibited the largest share loss over the same timeframe, dropping two full percentage points.
  • Windows Phone Update: Entry Level Nokia Models Dominate in North America

    Chitika Insights
    18 Jul 2014 | 7:49 am
    In a memo to employees sent on July 17, new Microsoft CEO Satya Nadella suggested the company will take a focused, but long-term approach to gaining traction in the high-end smartphone market with its Nokia brand. While any potential geographic shifts to this strategic model are unclear, within North America, a plurality of Windows phone Web traffic is driven by users of Nokia’s more entry-level Lumia models, as opposed to its flagship devices.
  • Q2 UK Mobile Update: Apple Dominates, Samsung Sees Largest Share Growth since January

    Chitika Insights
    2 Jul 2014 | 5:32 am
    Similar to what we’ve observed in the North American marketplace, UK-based Apple users generate the greatest share of that nation’s smartphone Web traffic. However, a current and historical brand-based distribution of remaining smartphone Internet usage highlights a number of differences from the U.S. and Canadian ecosystem, and some unique aspects of the UK smartphone user base.
  • Android Web Traffic Distribution: Samsung, LG See Quarter-over-Quarter Gains

    Chitika Insights
    17 Jun 2014 | 7:56 am
    Two and a half years after launching its first Kindle Fire tablet, Amazon is expected to unveil its first smartphone on June 18, 2014. Usage statistics point to the company already having made a sizable impact in North America on the strength of its existing tablet offerings, but becoming the market leader will not be quick or easy for the online retailer. Samsung users continue to generate the majority of Android-based Web traffic in North America, and LG recently overtook Amazon to become the second-largest Android traffic source across the continent.
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    SEO Copywriting

  • New to SEO writing? 5 Essential Things You Need to Know

    Heather Lloyd-Martin
    24 Jul 2014 | 3:30 am
    Are you new to SEO writing and wondering if it’s right for you? You may fear that SEO writing is too technical. Or it’s too unnatural to write “how Google wants.” Relax. SEO writing is much easier than you think. If you’re looking to build a new skill set, here are the essential things you need to know. - You need to be a good writer. Period.   Can you tell a compelling story? Can you keep readers on the edge of their seats, salivating for more information? Good. SEO writing is more than “giving Google what it wants.” It’s being a good writer…
  • SEO Copywriting Top 10: July 16 to 22, 2014

    Tracy Mallette
    23 Jul 2014 | 3:00 am
    Niche market? There’s a content strategy just for you! You freelance SEO copywriters won’t want to miss this one! In this week’s SEO Copywriting Top 10, there’s a guide to optimizing client websites, 140 websites that pay writers – and hot USP strategies! You’ll also want to keep up with Google by reading the latest on author rank and how Hummingbird has impacted search so far. AND … Got an unfamiliar niche? Check out #8 for a content strategy that’s perfect for you! There’s more copywriting greatness in there for ya, too, so enjoy! 1.
  • Creating Blockbuster Content: 7 Essential Tips for SEOs

    Danny Goodwin
    17 Jul 2014 | 3:00 am
    More content no longer means more success in SEO. It just means too much content. When it comes to content creation, we’re seeing a shift in quantity to real quality. The launch of Google’s original Panda algorithm, which targeted thin content, started this big focus shift, which continues to this day. At SMX Advanced, Brent Csutoras, Social Media Strategist & Owner at Kairay Media, shared seven essential tips on how to create blockbuster content today. Here’s a recap. 1. Goals Define Your Definition of Quality Quality is in the eye of the beholder (the reader or…
  • SEO Copywriting Top 10: July 9 to 15, 2014

    Tracy Mallette
    16 Jul 2014 | 3:00 am
    Delve into the psychology of anticipation in this week’s SEO Copywriting Top 10. There are a couple posts about the psychology of conversion for you this week. Neil Patel shares some insights on anticipation while Nate Desmond gives you some psych tactics with case-study examples. Ready to throw in the towel on your writing biz? David K. William helps you delve into your own mind to deal with thoughts of giving up your freelance writing career. The anticipation must be killing you, so I’ll let you get to it! 1. Mike Murray writes The Great Content Checklist: Tips, Tools, and…
  • 9 (more) questions writers ask about SEO copywriting

    Heather Lloyd-Martin
    10 Jul 2014 | 3:00 am
    Would being an SEO copywriter make you smile? Wondering if you’d be happy as an SEO copywriter? In a previous blog post, I discussed 9 common questions writers ask about SEO copywriting. But what about SEO copywriting as a career choice? If you’ve wondered how you could find a job as an SEO copywriter – or how you can start a freelance shop – this post is for you. I originally wrote this post in 2012 and I’ve updated it to reflect other questions I answer every day. Enjoy! I’m a print copywriter.  Are you sure that I can learn this? Or can an old dog…
 
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    Kaiserthesage

  • 13 simple SEO processes you can use to improve client acquisition and retention

    Jason Acidre
    16 Jul 2014 | 11:26 am
    When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years. But I guess that was really the perfect time for me to start a career in this industry. I didn’t expect for me to be genuinely passionate about SEO – but I think that passion became the one main factor that really made me embrace everything about it, including its most challenging parts. The post 13 simple SEO processes you can use to improve client…
  • (More) Enterprise Link Building Strategies

    Jason Acidre
    26 Jun 2014 | 11:40 am
    Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph. Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking penalties) to win against web spamming may perhaps just prove the real importance of links to the search technology. Seeing that links are still one of the best signals they can use in determining the relevance, authority, popularity and the credibility of a web page or an entity. The post (More) Enterprise Link Building Strategies appeared first…
  • How I increased my email list subscribers by 532% in 1 month

    Jason Acidre
    26 May 2014 | 9:13 am
    Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business medium). Building an email list (and continuously growing it) is so crucial for any type of business nowadays. Aside from the fact that this channel has better conversion rates, it’s also a form of “owned media”, a medium where you have full control of, which can allow you to create a recurring revenue stream. The post How I increased my email…
  • Developing a Content Strategy like a Fortune 500 Brand

    Jason Acidre
    19 May 2014 | 3:07 am
    By now, we’ve all come to terms with the fact that it’s practically impossible to succeed in SEO without having great content. After the Panda, Penguin, and anti-guest blogging initiatives from Google depleted the proverbial SEO bag of tricks, a lot of us were compelled to take a hard look at the campaigns we were running and the tactics that we were using. Moving up on the SERPs has become a lot more complex than just publishing keyword-laced pages and boosting them with backlinks. I believe we’ve entered the age when SEO has become a “battle of the creative,” as SEO master Benj…
  • How to Really Rank in Google SERPs

    Jason Acidre
    30 Apr 2014 | 7:51 am
    Ranking in Google’s search results has been a lot more challenging these days, compared to how SEO is typically done a decade ago. Over the years, Google has gradually integrated several advanced factors/metrics – mainly to fight web spam – and also to make the web search experience more relevant and useful to people worldwide. The post How to Really Rank in Google SERPs appeared first on Kaiserthesage.
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    Receptional

  • Got Pay Per Click Sitelinks? You might be missing a trick

    Hayley Coutinho
    18 Jul 2014 | 6:53 am
    Sitelinks have been around for years and are avidly used by PPC advertisers to enhance their ads. If you don’t know what sitelinks are, here’s a picture that represents where they sit within a paid ad: As you can see, they are the little blue, hyperlinked pieces of text that link through to specific pages on a website. They’re great for the user experience because they can display deeper levels of a website to a user and take them directly to a relevant landing page. But despite advertisers’ familiarity with sitelinks, at Receptional we often come across PPC accounts where these…
  • 76 Tips from the Content Marketing Show 2014

    Barrie Smith
    18 Jul 2014 | 2:46 am
    Braving the sweltering heat, I managed to make it down to this year’s Content Marketing Show in London yesterday. For all of you who couldn’t attend, here are 76 of the best tips from the speakers. Stephen Waddington: Can a Brand Ever Truly Be Social? 1. The social media party: ‘Nice but dim’ social – brands that try hard to be relevant but it’s not working; they look silly. ‘Nutters’ – Hashtag jackers. Not human. No empathy. ‘Automation’ – Lack of thought. Lack of process. 2. Stop posting rubbish on the internet – there’s enough on…
  • 6 Things Matt Cutts Taught Us About Link Building before he went on Holiday

    Barrie Smith
    17 Jul 2014 | 5:26 am
    Matt Cutts recently announced on his blog that he will be taking an “extended break” from his role at Google for “a few months”. Cutts said he will be gone through to October. So between now and then, perhaps we can expect a lot of spam to dominate Google’s search results?  Only kidding. Matt will be sorely missed by us here at Receptional, especially for his regular Webmaster Tools’ videos that both educate and entertain us.  Matt even had a short Q+A on his blog where he asked and answered the questions at the same time.  What a talented guy he is. So in honour of Mr Cutts…
  • Digital marketing: what’s working?

    Justin Deaville
    10 Jul 2014 | 3:56 am
    It’s been over a year since I took over as managing director at Receptional. In that time, we’ve made several changes to the way we work and how we promote our clients’ websites. I thought you might be interested to learn which tactics have had the most success during that time – along with suggestions for further reading. Paid search Over the past 18 months paid search has changed as much as at any time during its history. It’s no longer possible to set up a simple paid search campaign, there’s really no such thing. Not if you’re interested in…
  • 5 Content Types That Always Get Links

    Barrie Smith
    3 Jul 2014 | 7:13 am
    How often have you heard the phrase “content is king”? I’m sure the majority of you just nodded your head. It’s a popular phrase that’s been around for a long time and looking at the Google Trends graph it has remained popular since it first broke onto the scene: Marketing is all about having a great product and then creating attention around it.  There’s not much difference in creating great content to generate traffic, attention and potential leads to your website. Here are 5 ideas that in my experience have proven to attract visits and links to your site. 1.   …
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    Ker Communications

  • Are We There Yet? The Long Road To SEO Success

    Nick Ker
    10 Jul 2014 | 4:31 pm
    SEO consultants deal with this frequently. Everyone would like to see results as soon as possible. But SEO just does not work overnight... Are We There Yet? The Long Road To SEO Success is from Ker Communications
  • I didn’t mean to break Google’s rules… except that one time

    Nick Ker
    12 Jun 2014 | 11:59 am
    “I swear, I didn't mean to violate Google's Quality Guidelines... well, except that one time." I didn’t mean to break Google’s rules… except that one time is from Ker Communications
  • Three Ways To Fix Multiple Google+ Local & Places Listings

    Nick Ker
    5 Jun 2014 | 11:21 am
    Three Ways To Fix Problems with Multiple Google+ Local, Brand & Places Pages Merge Brand & Local Google+ Pages - Transfer Business Reviews - Claim Google Listings… Three Ways To Fix Multiple Google+ Local & Places Listings is from Ker Communications
  • Parrots In The SEO Echo Chamber

    Nick Ker
    30 Apr 2014 | 3:09 pm
    All it takes is one reasonably well known SEO blog to present something as "fact" and it can and will be repeated as if it is a truth set in stone. Why? Parrots In The SEO Echo Chamber is from Ker Communications
  • Link Removal Services

    Nick Ker
    6 Apr 2014 | 8:02 pm
    Our Link Removal Service is what you need if you find yourself facing a link-based penalty or have been hit by the Penguin algorithm update. Link Removal Services is from Ker Communications
 
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    Search Blog Asia - SEO Insights for China, Japan, Korea, Thailand...

  • Naver Shutting Down Me2Day For Good

    Kenji Schautzer
    14 Jul 2014 | 9:31 pm
    As we have previously covered, Naver announced the end of its Microblogging platform Me2Day last year in 2013. Me2Day started in 2007 and at its peak time in 2009 it received 3 million visitors, which was more than Twitter at that time. However, due to the fierce global competition, the service was finally terminated on [...]
  • Facebook Usage in Japan – Latest Survey Results 2014

    Kenji Schautzer
    14 Jul 2014 | 9:13 pm
    After analyzing the latest social media developments and social media user numbers in Japan, we are happy to present another insightful blog post on social media in Japan. Lifemedia Japan just released two surveys (No 1, No 2) in June 2014 on the latest usage behavior of Facebook in Japan. The first research was aimed to [...]
  • Last Straw for Google in China?

    Vennie So
    27 Jun 2014 | 4:58 am
    China’s blocking of Google site was widely reported earlier this month. We first observed the service disruption beginning at the end of May. As of today, Google services are still under disruption. Greatfire.org, a site dedicated to monitoring the Great Firewall of China, reports similar observations. Currently, http://www.google.com.hk is accessible only very rarely, and if [...]
  • Wechat Opens Content to Sogou

    Daniel Cai
    12 Jun 2014 | 1:44 am
    Wechat has been growing really fast for the past two years and became the most popular social platform across China. As we all know, Wechat has its unique eco system, and the content is not open to any search engines. However, this was yesterday. June 9, 2014, Tencent opened Wechat content to Sogou. People now [...]
  • Daum–Kakao Merger – New Playing Field in the Korean Search Engine Market

    Kenji Schautzer
    27 May 2014 | 1:46 am
    On May 26th, 2014, Daum Communications Corp. and Kakao Corp. announced one of Korea’s biggest Internet-based mergers in history. The merger is currently under review, but if approved, the new company will be called ‘Daum-Kakao’. Daum was founded in 1995 and was the leading search engine in Korea back then. After the rise of Naver [...]
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    Distilled

  • Bridging the Void Between Designers and Developers

    Jo Franchetti
    29 Jul 2014 | 7:00 am
    Some say that in the world of web content, designers are from Mars, developers are from Venus and never the twain shall meet. Image credit: Science Photo Library, Flickr When it comes to content creation, ‘web designers’ are responsible for the visual aspect, which includes the layout, colouring and typography of a web page. Meanwhile, ‘web developers’ take care of the non-design aspects – usually markup and code. I’ve lost count of the number of times I’ve heard developers complain that a design has been ‘made for print and not for web’,…
  • The Long and Short of Responsive Design

    Cheri Percy
    23 Jul 2014 | 8:30 am
    This is a guest post from Corey Eastman of design and development whizz kids, Climax Media, the enterprise web architect agency who help both large enterprises and funded startups innovate through connected web platforms. When conjuring up ideas for our Creative month here on the blog, we couldn’t think of a better bunch to rope in than these guys, the experts behind a whole slew of great blue papers. Read on for the low-down on changes in responsive design and what these mean for your business. While design can be hard to quantify as an investment, responsive web design has…
  • Expecting the Unexpected: Edge Cases in Web Design

    Richard Westenra
    16 Jul 2014 | 7:30 am
    In 1976, Swiss watchmakers Omega were responsible for constructing the scoreboards for the Montreal Olympics. They asked the International Olympic Committee how many digits the boards would be required to display for the gymnastic events, and were informed that three digits ought to be sufficient. No gymnast had ever achieved a perfect 10.00, and the IOC maintained that it was “not possible”. Enter 14-year-old Romanian gymnast Nadia Comaneci. On the second day of the Montreal Games, she made her first Olympic appearance on the uneven bars. The judges agreed: Her routine was…
  • How Axl Rose Ended Up Commenting on Our Creative Piece

    Harriet Cummings
    10 Jul 2014 | 8:30 am
    When the Guns N’ Roses singer weighed in on the debate around one of our recent creative pieces, we knew we’d made it. Following the success of The Vocal Ranges of the World’s Greatest Singers, we’d like to share a bit about how we got there. Made for our client Concert Hotels, the piece racked up some nice numbers to go along with Axl’s comments: 103k ‘likes’ from its feature on Huffington Post Over 100k ‘likes’ on the original URL More than 200k total Facebook engagements Coverage on big name sites like Time, CoCreate and NBC Over a…
  • Taking to the stage at SearchLove San Diego and London...

    Lynsey Little
    2 Jul 2014 | 7:00 am
    After spending over 6 months working hard to bring the smartest minds in the industry to the SearchLove stage, without further ado, I bring you the incredible speaker lineups for San Diego (11/12th September) and London (27/28th October). If you’re looking for an online marketing conference to attend this Fall/Autumn then SearchLove is for you. We cover a wealth of topics from content strategy, technical and local search, to video strategy, branding, UX, social, CRO and design. You name it, we’ll be covering it. Come and join hundreds of other marketers and be safe in the…
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    Web Savvy Marketing

  • Do-It-Yourself Website Audit Checklist: Tips and Techniques for Real World Site Owners

    Rebecca Gill
    25 Jul 2014 | 11:44 am
    Is your website underperforming? If so, it could be for a variety of reasons. In today’s post I’d like to walk you through some common website issues we see. This will allow you to perform a do-it-yourself website audit checklist. My tips and techniques are written for real world site owners and I’ve made the list long enough to make an impact, but no so long that it feels like an impossible task to manage. As you read through the checklist, grab a pen and start recording areas of your website that need improving. To make it easier on you, I’ll include a nice…
  • Make Better Decisions With Custom Google Analytics Dashboards

    Rebecca Gill
    22 Jul 2014 | 9:45 am
    If you own a website or blog, you most likely have a Google Analytics account and you are tracking data. I encounter a lot of website owners who are in this state. It the starting point of a beautiful world of data – if you are actually using it. The question is not if you have Google Analytics installed. The real question: Are you actually reviewing your Google Analytics data and are you using the data to make better business decisions? Unfortunately I talk to a large number of website owners who “think” they have a Google Analytics account, but forgot to actually review data or…
  • Happy 5th Birthday Web Savvy Marketing!

    Rebecca Gill
    16 Jul 2014 | 12:41 pm
    A funny thing happened this week on LinkedIn. A number of people started saying “congratulations” or “congrats” and I was quite perplexed. Apparently I had forgotten that this month marks five years since the launch of Web Savvy Marketing. Somewhere between client launches, theme launches, and vacations – I had forgotten our company turned five years old. For many companies five years may seem like infancy, but for a WordPress company launched in the heart of the recession, it feels like a miracle. We made it through that very tough first year and we’ve grown…
  • Why FooGallery is My Favorite WordPress Image Gallery Plugin

    Rebecca Gill
    16 Jul 2014 | 4:34 am
    My friend Adam Warner sent me over his new WordPress image gallery plugin to review last week. Now I would normally ignore such things on vacation, but Adam is pretty cool and his plugin sounded really awesome. So I took a break from my basking in the sun to play with his plugin on a development site. I have to admit that I loved it. In fact, my exact comment to Adam was: It’s a wonderful fit for users who need a lightweight plugin that creates beautiful galleries without the need for custom styling or coding. And I meant it. I’ve been working with WordPress plugins for a long time and I…
  • Let’s Help WPBeginner Build a School!

    Rebecca Gill
    15 Jul 2014 | 9:39 am
    In April I had the pleasure of attending CaboPress with a number of WordPress colleagues. In the mix of this group was Syed Balkhi. While spending some one on one time with Syed, I had the opportunity to play twenty questions with him. I tend to do this with people I meet, because I like to know more about them then you can see on the internet. I like to dig in and I want to learn about their core and their story. Syed has an interesting story and I’m thankful that I had the opportunity to hear it. Beyond being just wicked smart, Syed has a big heart. Chris Lema first introduced me to him…
 
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    SEER Interactive

  • How Apps Are Changing Search Rankings

    Nico Miceli
    23 Jul 2014 | 11:00 pm
    At SEER, we believe in being as close to the cutting edge as possible as it relates to the web. Fortunately, one of our own, Nico Miceli, attended Google I/O. One of the things he brought back (other than his fancy watch) was an example of how Apps are changing the mobile search rankings display — and maybe rankings positions someday. What is it? / What happened? Google is going to be integrating apps into search results in 4 ways: Creating “app only” search results Allowing app developers the ability to index app pages so they can show up like a search result if you have that app…
  • How We Increased LinkedIn Ads CTR 152 Percent

    audreyb@seerinteractive.com
    18 Jul 2014 | 9:28 am
    One size fits all doesn’t work well in PPC given how rapidly the industry changes. Here at SEER, we have a vast array of clients with different goals, KPIs and target audiences and are constantly looking for new ways to get in front of the right people. So, when we needed to grow awareness and leads for one of our super niche clients focused on B2B, we pitched them a test on LinkedIn. The results have been impressive to say the least! Through many accounts, clients and tests, we’ve learned a lot about how to optimize LinkedIn performance. I’ll share some of the highlights below, but…
  • Confirmed: Google Is Removing & Limiting Video Snippets in SERPs

    Chad Gingrich
    16 Jul 2014 | 5:09 pm
    Story Developing – Follow me on Twitter @chadgingrich for updates. Today we started seeing across many clients that video snippets stopped appearing in the SERPs for domains.  YouTube snippets are unaffected, however, it seems that video snippets may be going the way of authorship thumbnails.  No official word from Google yet, however, the change seems to be pretty widespread with snippets seemingly disappearing from Moz (WBF) and the Wistia blog. It’s a lot of speculation at this point and the SEER team is currently crowdsourcing examples that would disprove a total removal.
  • Think Twice Before Using Top of Page Bidding in AdWords

    Amanda Mancuso
    16 Jul 2014 | 6:32 am
    What we did While bidding to the top of the page isn’t always the best strategy for paid search, it can be a good strategy depending on your goals, i.e. focusing on clicks or awareness, being the most competitive for certain terms, etc. We recently had a client who was hitting the end of their busy season and we started to notice their top competitors were getting more aggressive. There were some really key terms for our client that we wanted to make sure we capturing the most search volume for as well as traffic to their website. For those terms we changed our bidding strategy from manual…
  • Yahoo Directory Listings: Are They Worth It?

    alif@seerinteractive.com
    11 Jul 2014 | 9:53 am
    The result of good SEO is traffic, conversions, and community. Recently, a conversation around the value of the Yahoo directory listing came up at SEER, and it turns out that, in most cases, there is no traffic coming from Yahoo directory listings. In gambling terms, what we found in our data was that if you bet a Yahoo directory listing won’t get you any conversions, you’ll be right around 86% of the time assuming you paid to be in the Yahoo directory AND got traffic from it. We took a look at analytics data for over 100 clients from January 2012 – July 2014 to see if there were any…
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    Gain Higher Ground

  • Website Hacking – Are You A Sitting Duck? 6 Steps To Help Beat The Bad Guys…

    Rob
    21 Jul 2014 | 6:57 am
    As we all know, hacking is a huge issue and as a website owner you are likely to fall into one of three categories: 1) You’ve been hacked in the past and know just how frustrating it can be 2) You have actually been hacked but you just don’t realize it yet 3) You are a little complacent with a “probably won’t happen to me” mindset I don’t know which of these apply to you but I’ll admit here that I’ve been in all 3 camps at various stages of my web business :-( Providing a complete guide on website security is well beyond the scope of this blog…
  • Stop: How Can This Be Done Faster & Easier?

    Rob
    5 Jun 2014 | 4:26 am
    I’m not one for making outlandish predictions but in this post I’m going to make an exception. I predict that you suffer from the same trait that I do: The ability to take a simple idea and vastly overcomplicate it to the point that you never get it done. Even though I’ve successfully created, published and made money from over 10 online products, there are far more products, blog posts, emails, upsells and general promotions that have never seen the light of day because of my ability to overcomplicate things. It’s not good, it’s frustrating and also costs money!
  • The Problem Of Being “Unplugged”

    Rob
    12 May 2014 | 4:21 am
    Last week I got back from an absolutely excellent four and a half week road trip across the USA. Since I started online in 2010 it was the longest time I have (almost) completely “unplugged” from business by taking an extended period of time off. This said, I did post Facebook photo updates on most days: https://www.facebook.com/RobCornishPage The first thing to say is that I feel very fortunate to be able to do something like this and I don’t take it for granted. In the past it just wouldn’t have been possible to get my employer’s permission for such a trip and…
  • Lessons From My First Ever Live Event

    Rob
    14 Mar 2014 | 6:27 am
    Even though I’ve spoken many times at other people’s live events, until last weekend I had never put on one of my own. As with doing anything for the first time there is a big learning curve to transcend. So in this post I’d like to share with you a few tips and pointers to consider if you are looking to put an event on yourself. Some are simple and some are more subtle but I hope all together they give you some good food for thought… 1. Define The Primary Goal Of Your Event In order to get the most from any product you create it’s essential to be very clear from the…
  • 2014 Versus 2010 – Easier Or Harder?

    Rob
    19 Feb 2014 | 6:16 am
    I’ve heard all sorts of tales regarding what went on in the “old days” of internet marketing. In fact, some of the stories, such as how easy it was to rank in Google by artificially stuffing articles full of keywords make it sound like the Wild West! But these kinds of things, to me, are really just anecdotes. I can’t comment on them directly because I didn’t get started online until 2010. Before that I was tucked up in the corporate world, completely unaware of what internet marketing was. I was commuting and working to pay the bills as the vast majority of the…
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    Jeff Caceres

  • Throwback Sunday: Using The Google Keyword External Tool And My Idiotic Recorder

    thebullet
    26 Jul 2014 | 5:00 pm
    What’s up fellas? I have decided to do a “Throwback Sunday” video sharing starting today, in order for you guys to look who I am and what I am talking about in the past. Well this one is quite full of crap because of my poor video quality. Oh did I say crap? Hahaha!!! Yes […]
  • Bringing Back The Past: Mixing Old With The New

    thebullet
    26 Jul 2014 | 12:05 pm
    What’s up guys? First and foremost, happy weekend! It’s been a long time that I didn’t update my blog, because of multitasking jobs that are assigned to me, plus my time as a Usana independent associate. You may wonder what my title really means to this kind of topic is all about. Oh well, it […]
  • Episode 8: Build Usana Leads With A Capture Page

    thebullet
    5 Jul 2014 | 2:32 am
    Diamond morning OneX8 people! How are you guys doin’ now? I hope you guys and gals are all right, and I hope you have great results out there by gaining more users and pay-ins. But I understand that most of us right now are still using the traditional way of promoting USANA by simply looking […]
  • Why Should We Attend The NDO Training Every Week?

    thebullet
    26 Jun 2014 | 5:00 pm
    What’s up OneX8 Pilipinas?  How are you guys doing? Are you ready to learn something new right here in my blog right now? Oh well, I know you guys are very open minded for more learning, and I just want you guys to know that the topic I am discussing right now is going  In this […]
  • How To Prepare For The “Expect The Unexpected” Moment?

    thebullet
    21 Jun 2014 | 5:00 pm
    Diamond morning OneX8 family! Did you already watched my 7th episode? In my last episode, I did talked about Silver Directors of OneX8 Bacolod, and they are no other than my uplines Alde Joe and Love Moleje. But right now, I am going to talk about something that Usana distributors like me should be prepared. This […]
 
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    SEO Eblog by SEO Advantage, Inc.

  • Inside a Premium Content and Link Building Campaign

    Michelle Key
    25 Jul 2014 | 11:15 am
    If you’re looking for the weekly SEO news roundup it will be back next week. In the meantime here’s what’s been keeping us so busy . . . Sometimes at SEO Advantage we’re sharing the news on our blog, but other times we get to help clients who are making the news. That’s what we’ve been doing for the past two weeks. It all started when our friends at Provident Precious Metals saw an opportunity and ran with it – or rather drove with it. After seeing the buzz around NASCAR driver Josh Wise’s sponsorship by cryptocurrency Dogecoin, Provident made the decision to reach out…
  • SEO Roundup: June 27, 2014

    Michelle Key
    27 Jun 2014 | 1:35 pm
    The big news in SEO and online marketing this week regards Google (doesn’t it always?) and their recent announcement that they’ll no longer be displaying authorship photos in SERPS. What does that mean for us? Depends on who you ask, but it’s safe to say that most of us are at the very least bummed about this development. Over at Moz, the discussion on the removal of authorship photos includes some important reminders. Namely, that authorship itself isn’t going anywhere, and its purpose – to help identify quality content by subject matter experts – remains…
  • SEO Roundup: June 13, 2014

    Michelle Key
    13 Jun 2014 | 10:00 am
    The absolute best thing on the internet this week in SEO is this incredibly in-depth guide to Google Algorithms. The author calls it a cheat sheet, but as someone points out in the comments, it might as well be a textbook. If you’re at all new to SEO, you must read it. If you’re an experienced veteran, you still must read it. The article covers every single thing we know about Panda, Penguin and Hummingbird, and explains it in a wonderfully straightforward manner. I’d wager there’s something new in there for each of us to learn. That’s not the only robust, useful…
  • Google Search Results Warn Smartphone Users of Faulty Redirects

    Julia Harris
    6 Jun 2014 | 6:36 am
    In today’s competitive market, your website must be mobile optimized to stay ahead of competitors. Google Webmaster Trend Analyst Mariya Moeva wrote a blog article Wednesday warning webmasters that Google is now showing smartphone searchers when a website has a “faulty redirect” that sends the searcher to your home page, not the page they clicked on. It happens because the website is not configured to handle smartphone requests. It sends users to its smartphone home page—which is termed a “faulty redirect.” When smartphone users are redirected to a home page in U.S. search…
  • SEO Roundup: May 23, 2014

    Michelle Key
    23 May 2014 | 12:39 pm
    Unsurprisingly, Panda 4.0 is the biggest news this week in the SEO and online marketing world, and folks are talking about it all over the internet, especially the part where eBay got slapped hard for spammy techniques the rest of us have avoided for a while. If you’re feeling a little schadenfreude right now don’t worry. It’s completely understandable. In a very un-Google move, they actually released two updates,  the other being Payday Loan 2.0. Basically, Google decided to give us all a really exciting week. EBay wasn’t the only site that saw traffic changes after…
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    Commerce Kitchen

  • What Makes Me Better

    Natalie Winslow
    29 Jul 2014 | 12:17 pm
    I’ve been going to the gym a lot lately, and here’s one thing I’ve noticed: CNN does not make me a better person. In fact, I’m pretty sure that the constant barrage of terrifying world events ticking across the screen in front of me raises my heart-rate more than sprinting on the treadmill does. I get anxious, sad. I feel helpless and powerless. This does not make me a better person. I try not to look. But there’s something about the power of the screen that compels most of us to watch, even when we don’t want to. Next time you’re in a bar,…
  • I Thought the Pantheon was in Rome?

    Alex Kirsch
    29 Jul 2014 | 9:17 am
    Besides building high performance custom web software, we also develop customized WordPress sites for our clients. They want the flexibility and control to manage their content while creating a unique experience for their audience. And the open source framework of WordPress is an excellent and popular choice for the demand of a content management system. Even though we like creating and building new websites, sometimes, we are asked to inherit a custom one that our client wants to migrated to a new hosting platform. I’m going to share my experience, both good and bad, from the…
  • Everything Currently Wrong with Facebook

    Jen Martinez
    25 Jul 2014 | 8:00 am
    I know, I know. “Not another blog post about your issues with Facebook, Jen!” YES! Another! It’s pretty apparent that I’m not friends with Facebook anymore. I’ve written about my roller coaster of emotions on Facebook again and again and again and again. However, I’ve never truly sat down to write each piece of beef that I have with the social media juggernaut. To be clear: my issues are not with Facebook as a company. In fact, they’re performing rather impressively at the moment; their Q2 2014 earnings were the equivalent of the GDP of the…
  • A Road Trip with My Dog

    Leslie James
    24 Jul 2014 | 9:18 am
    It’s no secret. Here at Commerce Kitchen we love our dogs. We love our office dogs As soon as I chomp on a carrot, Peaches is at my side. She stomps and sighs until I give her carrots. So I feed her lots of carrots. Ripley flies up the office stairs, looking to see who’s here, who isn’t here, and who’s ready to play with a koosh ball. She greets me every morning, and of course, the game of fetch never gets old. Peanut, our newest addition, is part-cat and part-dog. If you aren’t paying attention while in a conference room meeting, you may end up with Peanut on…
  • The Myers Briggs Test is a Lie: How I became a personality hipster and took the OCEAN quiz

    Chad Lundgren
    23 Jul 2014 | 2:46 pm
    I’m a Myers Briggs Hater, it’s true Why is the Myers Briggs personality test a lie? The Myers Briggs test uses theories of Carl Jung from 1921 with no empirical evidence to back them up.  People taking the test twice often get different results. Just as bad, the results insist on sorting people into one of two categories, rather than a more realistic spectrum  No one is 100% extraverted or introverted. Also bad:  each of the 16 personality types has only positive descriptions. The Big Five Personality Model It turns out psychology has advanced since 1921. The most widely…
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    Blind Five Year Old

  • StumbleUpon Remarketing

    AJ Kohn
    21 Jul 2014 | 6:33 am
    For years I've used a combination of StumbleUpon and Google Remarketing to cheaply and efficiently open the top of the funnel for start-ups. I don't hear much about this tactic (though perhaps I'm not looking in the right places) so here's a little explanation on this handy growth hack. StumbleUpon You remember StumbleUpon right? A darling of the Web 1.0 world, it was purchased by eBay in 2007 where it was largely ignored until it was bought back in 2009. It doesn't get a lot of press but it's still a well-trafficked property and product. I'm not saying it's in some sort of renaissance or…
  • You Won’t Remember That Infographic

    AJ Kohn
    25 Jun 2014 | 3:14 pm
    Infographics are (still) popular. Clients ask me about them all the time. I ask them to tell me about the last three infographics they remembered. The response is generally full of stammering as they grope for an answer. Rarely do I get specifics. Even when I do they say things like 'that infographic about craft beer'. When I ask where the infographic came from? Crickets. Can you name the brands associated with infographics? The brands that come up most often are Mint and OK Cupid. Everyone else is an also ran. And that's the thing. For all of their popularity, you won't remember that…
  • Social Signals and SEO

    AJ Kohn
    7 Apr 2014 | 7:10 am
    Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That's why so much misinformation exists on the topic. So before you run off and get all your friends to Tweet your post (or worse yet buy Likes etc.), read on to understand the math and real reason why social works. Social Signals Are Not Part Of The Algorithm No matter how much we want it, or how many times we think it would make sense, it's just not happening. Social is not currently part of Google's search algorithm. At SMX West 2014 Amit Singhal…
  • The Ridiculous Power of Blog Commenting

    AJ Kohn
    25 Mar 2014 | 12:49 pm
    Blog commenting is the not-so-secret weapon to building your brand and authority. I'm not talking about comment spam or finding do follow blogs and littering them with links. No, the blog commenting I'm talking about lets you cut through the clutter and tap into the attention of creators. Participation Inequality To understand why blog commenting is so powerful you first need to grasp the concept of participation inequality. In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. You might…
  • SEO Is Stone Soup

    AJ Kohn
    17 Mar 2014 | 11:49 am
    Each year my wife and I take our daughter to the Chevron Family Theatre Festival at the Lesher Center for the Arts. It's a great local tradition where kids sit on stage during fairy tale plays, get their face painted and eat ice cream among other things. Last year we also saw The Pushcart Players, a smaller touring group, put on Stone Soup and Other Stories. They were excellent. Not only that but the Stone Soup fable they performed was new to me and, oddly, fit my view of SEO. Stone Soup The Stone Soup story is "an old folk story in which hungry strangers persuade local people of a town to…
 
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    SEO Philippines| SEO Hacker Blog

  • A Simple Guide to Retaining Your Customers

    Venchito Tampon
    22 Jul 2014 | 8:56 pm
    Customer retention is the ability of the organization/brand to attach its existing customers to a specific goal/action. This could increase the time of the customers staying in touch with the company and be satisfied with the other offerings the brand is willing to provide. There are several ways to actually retain your existing customers/clients but one that is under-utilized by most companies today is email marketing. Email marketing requires a strategy and user-based actions to yield good results – high open and conversion rates. It doesn’t have to make every action complex and…
  • The Secret Strategies to Successful Link Building

    Pam Sallegue
    17 Jul 2014 | 9:42 pm
    Lately I’ve been compiling link building techniques to share with everyone, and also a way for me to even prove that link building still has its value in spite of the growing numbers of SEOs believing that it’s dead, it’s not going to bring you to the top, and it’s better to focus on content alone. I respect that, and of course I’ll forever agree that content matters, but the truth is link building, like I mentioned on my previous blog, will always have its worth. It will always serve a big role in SEO – link building is never dead, it’s just improved. In this article I will…
  • 11 Things I Learned Organizing SEO Summit 2014

    Sean
    10 Jul 2014 | 2:12 am
    I was nervous the night before. I walked to and fro my workstation – it was 2am in the morning. I was set to give the opening remarks at around 9am a few hours from then. I wasn’t going to have enough sleep. I haven’t had a good sleep in weeks. SEO Summit 2014 was my first shot at trying to create a better standard for the hacker-type SEO conferences here in the Philippines. There are three goals to making the SEO Summit come to life:  We wanted this to be a charity event – giving away all the proceeds to the poverty-stricken students of Timoteo Paez Elementary…
  • What Everybody Ought to Know About Link Building

    Pam Sallegue
    8 Jul 2014 | 9:06 pm
    Link building is dead. I’ve heard it a hundred times, and I still don’t believe it’s true. On the contrary I think link building is becoming more and more valuable. When I joined SEO Hacker, I started as a link builder. I wasn’t good at it. I messed things up; put links everywhere, and put the wrong anchor texts. But I found link building to be an exciting part of SEO. So I read blogs, tried it on my own site, and brainstormed with my teammates. I exerted heaploads of effort to really learn this stuff, from prospecting to planting links, so to hear that it’s dead kind of annoyed…
  • SEO Rank Monitor Review

    Pam Sallegue
    1 Jul 2014 | 8:34 pm
    As a marketing specialist my goal is to (of course) market our SEO company, SEO-Hacker. Part of that is to monitor results of all the efforts we do to better rank on Google and other search engines, and I can only do that much easily if there’s a tool to support me. For the past year we’ve been testing out tools that help us generate reports either for our own websites or client’s sites. Today, I got the privilege to try a new tool – technically it’s not new since it’s been available for five years already, but they just launched its 2.0 version which only improves this tool.
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    Hallam Internet

  • How to find out who links to my site?

    Abra Millar
    29 Jul 2014 | 9:30 am
    Are you unsure how to find out who links to your website? With webmasters and site owners talking more and more about the signals links are sending to Google about their website, it is more important than ever to know who is linking to you. Why would I want to know who links to my site? Finding out who links to your site can give you a plethora of information that you can work with. The information may allow you to judge your successes and it may allow you to identify some problems that you need to work on, fix or avoid in the future. Here are a list of thinks you may find from your backlink…
  • Google Results or Bing Results – Which Do You Prefer?

    Elliot Davies
    28 Jul 2014 | 3:39 am
    Google Is Not Necessarily Superior To Bing In June 2014, Google enjoyed 89.27% of the UK search engine market share. Bing came in second, with 5.94%, with Yahoo coming in third with 3.55%. This raises two questions: 1. Is Google inherently superior to Bing and Yahoo? 2. Should I therefore forget about Bing and Yahoo, and focus all my attention on Google? To briefly answer both questions: No, and no.   Google is extraordinarily popular, but it does not necessarily extend that they’re “the best” when it comes to delivering good search results. Also, it might not be the…
  • Why a Link From YouMoz Violates Google’s Quality Guidelines

    Ben Wood
    25 Jul 2014 | 8:01 am
    Earlier this week, a website owner based in New Jersey received a notification via Google Webmaster Tools that his Google penalty reconsideration request notice in reference to a set of inbound links to his site that violate Google’s quality guidelines. This isn’t noteworthy in itself, but this particular case has initiated a debate as to what exactly constitutes an ‘unnatural link’, and why the site in question received the penalty in the first place.  Previously, I have discussed how site owners have received similar warnings from Google, but in this instance…
  • What You Don’t Know You Don’t Know, About SEO

    Laura Hampton
    24 Jul 2014 | 1:00 am
    I was with a new client yesterday helping them to manage their move from their current website to their new website. The client in question explained to me that she wouldn’t have even considered the SEO implications of the website move had she not attended a recent seminar we held here at our office. “I don’t know what I don’t know about SEO,” she said. “And I worry I’m missing out because of that.” Of course, SEO (search engine optimisation) is a complex digital marketing discipline that’s taken our team of digital marketing experts years…
  • iOS gets its own Google Analytics app

    Jason Aiginitis
    23 Jul 2014 | 5:34 am
    While a dedicated Android app for Google Analytics has been available for a couple of years now, Google just released an iOS version of the app. The new app is available for the iPhone, iPad and iPod Touch, and requires iOS 6.0 and later in order to run. With this standalone app, iOS users can now access their analytics accounts and see any real time information or insights they require on the move. This allows users to increase their productivity without the need of third party apps. The Real-Time panel of the app might be the most useful feature for a mobile device, since you can look at…
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    Online Marketing Blog

  • 10 Simple Tips to Acquire Quality and Relevant Traffic to your Website

    George Abraham
    24 Jul 2014 | 3:27 am
    We all love to see the traffic coming to our website either it be organic, direct, paid or through social media websites. There is no other better sights than the Google analytics graphs that shows you the increase in the overall traffic to your website. Getting traffic to your website will be the ultimate thing that you would like to see and you need to do a lot of activities to achieve it. It is not an easier thing to drive quality and consistent traffic to your website and there needs to be continuous and planned hard work and activities to make it happen. If you contact any of the…
  • Google Stops Showing Profile Photo and Google Plus Circle Count in Search Results

    George Abraham
    27 Jun 2014 | 9:10 pm
    Google always keeps on changing the way it shows the search results and few days back it has made another major change in the way search results are displayed. Google has decided to take of the profile pictures and Google Plus circle count in the search results and will be rolled out for both the desktop users as well as mobile users. Google used to show the image and Google Plus circle count in their search results and this was based on the integration with Google Authorship feature. The search results used to have a image of the author as well as the circle count of the author’s…
  • Tracking the Performance of Your Major Keywords in 3 Easy Methods

    George Abraham
    7 Jun 2014 | 9:50 am
    If you are doing SEO for any of your website, then keywords are one of the major metrics that can be measured to identify the progress of your SEO campaign. Your target keywords will be your primary focus while doing search engine optimization for your website and hence it is very much important to track your major  keywords to make sure that your activities are going in the right direction. There are various methods to track the effectiveness of your SEO campaign, but the overall performance of your seed keywords can really help you in understanding the situation better. An increase in the…
  • Search Removal Request Form Launched by Google

    George Abraham
    4 Jun 2014 | 7:20 pm
    In its latest move, Google has moved a step forward with the introduction of search removal request form which has come as a boon for both searchers and search marketers. The new search removal request form allows users to submit removal request of the search results about them that they wish to hide from the search engine. As of now the facility is available to users from all the 28 European Union countries and 4 non European Union countries. Any how this would prove to be helpful move from Google atleast for the searchers from the European countries. The introduction of search removal…
  • Why You Need to Use Dynamic Keyword Insertion in Adwords

    George Abraham
    23 Apr 2014 | 5:38 am
    Google Adwords is a dream tool for any online marketing professional and is used to advertise your website, its products and services on the internet to get more relevant traffic which can result in revenue generation. The traffic coming to your website through Google Adwords is highly targeted and hence the chances of those visitors getting converted are high. Once the visitor starts getting converted by providing their contact details or even making any kind of purchase from your website, you can confidently say that your Adwords campaign is the right track. I have mentioned about Adwords…
 
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    Haden Interactive

  • Blog Idea Generators: Tools or Toys?

    Rebecca Haden
    29 Jul 2014 | 5:45 am
    We’re getting all our August editorial calendars filled, and that can involve a certain amount of staring out the window, thinking. Instead, you could use a blog idea generator. These are tools that let you type your topic into a text box and produce a plethora of ideas on the subject in question. Do they work? We tried out a few. We’re fans of Hubspot’s materials, so we tried theirs first. You just type in a few nouns, and click. Hubspot’s Blog Topic Generator instantly strings your keywords together with some generic bloggy phrases and you’ve got a week’s…
  • Why Don’t You Have a Website?

    Rebecca Haden
    28 Jul 2014 | 6:00 am
    The town where I live has a truly wonderful farmers market, where you can not just buy local peaches and peppers but also hear a brass band, a banjo picker, a string quartet,  a couple of folk singers, and a tuba soloist during your turn around the square. This week I bought some handspun yarn and the artist who made it explained to me — with no prompting on my part — why she doesn’t have a website. I understand why she felt moved to do that, actually. There I was buying multiple skeins of handpsun angora and yak/silk mix, asking about yardage and where she sourced her…
  • Where Should Your Web Marketing Resources Go?

    Rebecca Haden
    25 Jul 2014 | 12:44 pm
    Your company has a finite amount of resources for marketing. Broadly speaking, it makes sense to put more resources toward online marketing than toward traditional or legacy marketing because the ROI of digital marketing is higher. This is logical. Not only is the internet now most people’s first source of information, the costs are clearly lower. Taake a moment and compare the cost of sending out a physical newsletter ($3,000) with the cost of sending a digital newsletter ($100) — the specifics may be different for different companies, but the difference is so enormous that no…
  • Shortcode What and How

    Rebecca Haden
    24 Jul 2014 | 6:00 am
    You may know that computers don’t speak English, or any other human language. They use a lot of other languages, including these:     HTML: Hypertext Markup Language. This is the language that tells your computer’s browser what to do with human words and images, including some information about where to put them on the page, what alphabet (not font) to use, and so forth. The main job of HTML nowadays is to clue the computer in to the semantic content (meaning) of the human languages by saying, “Hey, this bit is a paragraph and this part is a list of things I want to tell…
  • Beginning WordPress

    Rebecca Haden
    23 Jul 2014 | 5:00 am
    WordPress will surely be Your New Favorite CMS if you give it a chance! Download the slides from Rebecca’s WordCamp Kansas City presentation for brand new beginners by clicking on that link. The presentation goes over some of the basic terminology and concepts — it can be hard to understand WordCamp presentations or WordPress tutorials if you’re confused about the basics. It also looks at a couple of key pieces of information about how WordPress works. One important thing to know about WordPress is that your content is pulled into the page from posts and feeds. It basically…
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    Oban Multilingual Search

  • Our clients: Oban embarks on University of Sussex projects

    Stephanie Woor
    29 Jul 2014 | 2:30 am
    Oban Multilingual is currently working with the University of Sussex on a major international digital marketing contract. Using cultural insights and resources, Oban has been contracted to develop and implement a paid media project that will drive international enquiries for key courses. The University of Sussex welcomes around 20 percent of its students from outside the UK, and attracting these students is an important part of the University’s financial and cultural objectives. “Naturally, we’re excited about this opportunity to work with a major university, especially a local one that…
  • Our clients: De Beers extends contract with Oban

    Stephanie Woor
    25 Jul 2014 | 4:00 am
    Oban Multilingual is excited to announce that De Beers, the brand name internationally synonymous with diamonds, will continue to work with us on a series of upcoming digital marketing projects. Oban’s contract with De Beers involves multilingual SEO and digital marketing consultancy across six of the company’s key online markets. Oban are most recently assisting with a site migration project, ensuring SEO is at the heart of the new site while keeping existing value intact. This activity aims to minimise the impact of traffic, visitors and brand presence that site migration can entail.
  • The global digital marketing weekly: Thursday 24 July 2014

    Stephanie Woor
    24 Jul 2014 | 5:00 am
    In your weekly update of global digital marketing activity, European matters of privacy and the freedom to criticise dominate, while a study on cross-border sales suggests a new direction for multinational ecommerce. Meanwhile, a new search service for developers to implement on Chinese websites is launched by Alibaba. Read on to discover the news that could affect the way you do business around the world. Western Europe seeing increase in cross-border sales Always championed as the great facilitator of international exchange, consumers have nonetheless traditionally continued to use the…
  • Our clients: electronics giant ASUS partners with Oban

    Stephanie Woor
    22 Jul 2014 | 7:00 am
    Oban Multilingual is privileged to announce another high-profile client win: a contract with Taiwan-based ASUS, a major brand in the electronics and computer hardware business. Oban is contracted to provide support for a number of ASUS product launches in a range of international online markets, providing cultural and SEO insight into the context of new device launches. We will also be working with ASUS on selected elements of their on-page SEO – helping the brand attain even greater visibility in the hugely competitive electronics market. “We’re naturally proud and excited to be…
  • The global digital marketing weekly: Thursday 17 July 2014

    Stephanie Woor
    17 Jul 2014 | 6:00 am
    Another week passes in the digital marketing industry and drops a care-package of news and views for you to catch up on. In this week’s look at the international news that matters to your business: Google and Bing talk EU ‘right to be forgotten’ processes; businesses in Singapore now subject to personal data protection act; Microsoft surpass Yahoo’s share of global ad market; Google rounds off World Cup doodle gallery; and Webmaster Tools hreflang feature available for all. EU right to be forgotten law: Google wants input, Bing wants more time As the effect of the EU’s right to be…
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    Zazzle Media

  • How to Leverage Facebook Data to Inform Content and Link Building Strategies

    James Perrott
    24 Jul 2014 | 6:00 am
    As Google continues to evolve its algorithms, it’s making it harder to manipulate rankings through the old methods of link acquisition. We’re being made to think of different ways to acquire links that will have an impact on search results. Links are having the most impact on a websites rankings, yet evidence is starting to appear that quantity is no longer the key, quality and ‘natural acquisition’ is. Using different methods to acquire high quality links is leading to new methods being used to create content strategies that we know a website’s audience will want to read.
  • DADI 2014 Use of Organic Search Nomination

    Richard Marriott
    23 Jul 2014 | 3:14 am
    The Zazzle Media team is this week celebrating being nominated for one of the most prestigious awards in digital media as they continue to cement themselves as one of the most in-demand brands in digital marketing. The DADIs (the Drum Awards for the Digital Industries) have been celebrating digital excellence for the past eight years and we’ve been shortlisted for the Use of Organic Search (SEO) award.  The nomination is for our work in successfully overturning two Google penalties for one of our biggest clients, Mecca Bingo, and helping rebuild their online search visibility. Simon…
  • Google+ Guide for SMEs

    Ashley Hewitt
    16 Jul 2014 | 8:23 am
    A few days before penning this piece we held our first ever ‘Zazzle Live!’ event. It was during that conference and the resulting networking time afterwards that the idea for this post came to me as many of those in attendance kept asking the same question: “What is Google+ and why should I – a small/medium sized business owner – care about it?” Over the course of this blog post, it’s hoped that not only can we answer this question – whilst shedding some light on this giant platform – but encourage you guys to embrace the Plus community. Google+ is, in it’s…
  • Zazzle Live Event Roundup Summer 2014

    Richard Marriott
    11 Jul 2014 | 12:50 am
    Zazzle Media this week celebrated its 5th birthday with our first ever live event, designed to help regional businesses become more effective online. The showcase, which operates under the ZazzleLive banner, is a completely free expert advice-led meet up covering everything from  organic search to content and social at a level  fit for any level of in house marketer. Commenting on the event Zazzle MD and founder Simon Penson said: “We were a little apprehensive as to how the meet up would go given the fact that we have never done anything like this before but the response was…
  • Project Management for Agencies (Part 2)

    Laura Miller
    10 Jul 2014 | 6:02 am
    Bridging The Gap – The Importance of First Class External Communications for Client Retention To read part one first click here! I’ve worked with, and learned from, several great agencies in my career – also a few bad, but we won’t talk about them! When I think about what made those agencies great, I can honestly say one of the main reasons were the amazing account managers I dealt with and the world-class manner with which they approached their work. This often natural ability meant they were able to communicate the value of their team’s efforts effectively and in a clear…
 
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    Fresh Egg Blog

  • Facebook Introduce Save and Mentions, Google Warn of Flash and Google Analytics Goes Live on iOS - Digital Marketing News

    Will Barnes
    25 Jul 2014 | 5:05 pm
    With summer well and truly underway it seems that the world of digital has gone a little quiet. Although, this hasn't stopped Facebook and Google from keeping busy, and making things better for their users. This fortnight's digital marketing news looks at two new updates from both of these digital giants, including Facebook's release of the Save feature and Google further pushing webmasters away from Flash
  • Content Marketing Show 2014: What You Need to Know

    Mark Longhurst
    22 Jul 2014 | 8:36 am
    The Content Marketing Show – a free one-day conference full of interesting presentations on every aspect of content marketing – hit London once again last week. I was lucky enough to attend the event organised by Rough Agenda, along with many other members of the digital marketing crowd.
  • Right to Be Forgotten Starts Rolling Out, Vine Introduces Loop Counts, and Is Twitter Testing a Buy Button? – Digital Marketing News

    Mark Longhurst
    11 Jul 2014 | 4:18 am
    Hello and welcome to Fresh Egg’s digital marketing news. In this edition, we talk about: the rollout of right to be forgotten requests, loop counts from Vine, a new Pinterest follow button and Twitter’s test of a ‘buy now’ button.
  • The Evolution of Search and SEO

    Stephen Jones
    2 Jul 2014 | 8:46 am
    What's the goal of SEO? Many aspects of search engine optimisation  have changed over the last two decades but, essentially, the goal has remained the same: marketing a website so that it has good visibility in search engines. As search engine technology has improved and, more importantly, the quality of the user experience for those using search engines has become richer, the various techniques used by SEO agencies have had to change in order to adapt.
  • Why You Should Use LinkedIn Long- Form Posts

    Susie Cox
    30 Jun 2014 | 5:02 am
    LinkedIn’s previously exclusive blog publishing feature (otherwise known as long-form posts) is now being rolled out to all LinkedIn members.
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    State of Digital

  • Big Chip Awards 2014 #bigchipawards

    Jackie Hole
    29 Jul 2014 | 4:51 am
    On Thursday 3rd July at the Midlands Hotel I was asked to attend the Big Chip Awards in Manchester. Not our usual SEO/SEM conference, but a full on Digital Awards do celebrating Digital Excellence in the North. A treat for me as both the North and Digital was where I started out before eventually moving in to SEO. A double treat in fact as I got to rub shoulders with Manchester’s finest and the night was made extra special as I got to catch up with old friends AKA Manchester Digital Legends Tony Foggett, Louis Georgiou , and Wini Tse where I cut my teeth and had my first taste of…
  • Tips for Managing a Company or Group Blog

    Samantha Noble
    28 Jul 2014 | 2:00 am
    Every website regardless of the industry should have some form of blog linked to it and that blog should be updated frequently with great content. Going back a few years, websites could simply add a blog and have anyone publishing content on it. Blogs were used to entice the search engines to crawl the website and index pages however, times have changed since then and so has the purpose of a company blog. In 2014, company blogs need to be populated with not just great content; that content needs to stand out in a crowd, it needs to serve a purpose and be helpful to the end user. The purpose…
  • Summer School: Learning from the Experts: Bill Slawski

    Bas van den Beld
    25 Jul 2014 | 2:31 am
    This summer we are taking you back to school! We are focussing on education in Digital Marketing: what is the best education, what background is important? Questions you will see answered throughout the summer by those you can learn from the best: the experts. Those that already earned their stripes and are now willing to share with you how they got there and what you should do to get that far as well. Today we listen to Bill Slawski. Bill is the President of SEO by the Sea and Director of Search Marketing for Go Fish Digital. He has been involved in internet marketing and web promotion…
  • Summer School: Learning from the Experts: Nichola Stott

    Bas van den Beld
    23 Jul 2014 | 6:00 am
    This summer we are taking you back to school! We are focussing on education in Digital Marketing: what is the best education, what background is important? Questions you will see answered throughout the summer by those you can learn from the best: the experts. Those that already earned their stripes and are now willing to share with you how they got there and what you should do to get that far as well. Today we listen to Nichola Stott. Nichola is the founder and Managing Director of theMediaFlow and is a digital communications veteran with over fifteen years’ experience including five…
  • Content and SEO are Not Always the Answer

    Kate Morris
    23 Jul 2014 | 2:28 am
    There I said it. Attempting to overthrow the king. Game of Thrones style. Where is my Hound? Back in the olden days (aka 2005), I first came across a few sites that didn’t perform well with PPC. There just was no way to target the client’s market with PPC ads and the returns were just not there. The fact that PPC would not work for some people became a cornerstone when I talked to potential clients. I wanted them to know that if after a few months there was no return, we would stop PPC. I would never recommend something that wouldn’t work for a client. For the first time in…
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    » Blog

  • Maximize Traffic To Your Website Using Search Engine Optimization (Infographic)

    Chris Arter
    21 Jul 2014 | 9:40 am
    Maximize Traffic To Your Website Using Search Engine Optimization (Infographic) was originally posted on the WebiMax SEO BlogThe internet along with search engines like Google have made finding great businesses, products and services  as simple as typing in a few keywords into a search bar.  But when users type those keywords in, how do you make sure it’s your business they find and your website they visit? The answer to driving more traffic to your website and ultimately generating more leads, more conversions and more sales for your company is Search Engine Optimization or SEO. In the…
  • Google vs. Amazon – The Future of Online Shopping

    Kenneth Wisnefski
    12 May 2014 | 1:37 pm
    Google vs. Amazon – The Future of Online Shopping was originally posted on the WebiMax SEO BlogFor years, Amazon has been viewed as the cream of the crop when it comes to fast, dependable delivery. With their pristine reputation, more and more larger brands integrated their products into the Amazon shopping feed and innovations like Amazon Prime made online shopping more and more common.  However, Amazon’s reign at the top has a formidable challenger as Google now has their own plans to dominate the online shopping space with Google’s Shopping Express. Google’s Shopping Express is…
  • The NFL Commissioner Gets a Twitter Beat Down

    Kenneth Wisnefski
    7 May 2014 | 10:29 am
    The NFL Commissioner Gets a Twitter Beat Down was originally posted on the WebiMax SEO BlogYesterday, a live Twitter session that the National Football League hosted directly with their commissioner, Roger Goodell, certainly created a lot of interest. With the NFL draft only days away, the notion of stirring up some buzz likely motivated the NFL to “expose” Goodell to the millions of fans waiting with questions. As one would expect, Goodell was barraged with an array of legitimate questions but also a large amount of complete nonsense. #AskCommish provided some extensive humor at the…
  • What do the New TLDs Mean for Your Business?

    Kenneth Wisnefski
    1 May 2014 | 10:30 am
    What do the New TLDs Mean for Your Business? was originally posted on the WebiMax SEO BlogWith the outpouring of new Top Level Domains hitting the market, the question everyone is asking is how Google will treat these new extensions. While Matt Cutts has come out and directly stated that the new TLDs won’t be given preference over existing .com’s, I do feel strongly that over time these TLDs will begin to have increased value in areas related to very specific and targeted keywords. My thinking is along these lines: while the .com will forever be the holy grail and the most “valuable”…
  • Is Snapchat a True Marketing Opportunity for Your Business?

    Kenneth Wisnefski
    30 Apr 2014 | 11:30 am
    Is Snapchat a True Marketing Opportunity for Your Business? was originally posted on the WebiMax SEO BlogWhile social media has dominated discussions related to marketing, the question that often arises is how to effectively leverage social media for a strong return on investment. The ability to see value has been harnessed and realized through Facebook, Twitter, and to some degree LinkedIn and Instagram, but the platform that has Internet marketing experts currently buzzing is Snapchat. Sure, it’s gained a large amount of popularity amongst the high school to college age demographic and…
 
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    Path Interactive

  • 2014 FIFA World Cup Breaking Records on the Pitch and on Social Media

    Jarobin Gilbert
    9 Jul 2014 | 10:38 am
    Juntos num só ritmo(All in one rhythm) The World Cup is the most popular sporting event on the planet. With millions attending and billions tuned in all over the world, it’s no surprise that you may have heard a lot about what’s going on in the tournament either on the news or on the street. In the last 8 years however, there has been no better place to talk about the game than on social media. While the World Cup itself has broken all kinds of financial and sporting records,  it continues to smash records on social media like never before.  In just a matter of weeks, this one sporting…
  • What Does It Mean To “Render” a Webpage?

    Steven Sonnes
    7 Jul 2014 | 9:31 am
    Google recently announced that the majority of web pages they crawl are now being rendered, and they released a new feature in Webmaster Tools to preview a rendered version of your site. So what does it mean to “render” a web page? To understand this concept, you must first understand how a web browser works. How Web Browsers Work The primary function of a web browser is to request resources from the web and display them inside of a browser window. Typically a browser will request HTML, CSS, JavaScript and image content from a server and interpret them based on web standards and…
  • 10 Excel Shortcuts & Formulas Your Boss Probably Doesn’t Even Know

    Austin Spivey
    3 Jul 2014 | 11:45 am
    10 easy, time saving tricks to use on a daily basis. (For Windows) They are useful, make you look smarter, save you hours of tedious work & allow you to teach your boss a thing or two excluded. I have never been much of a writer, but I will try and share my knowledge in the best way possible. Ok let’s get started… 10. Filter Function: (Alt + D + F + F) This is a shortcut to enable your columns to filter. It is one of the most useful shortcuts I use daily. Is your mind blown yet? 9. Find & Replace: (CTRL + H) Opens the Find and Replace function, with the Replace tab selected.
  • Digital Week In Review: Drug Companies to Tweet Side Effects, Facebook and Google Will Make Up 15% of Ad Market, and iPhone Over The Past 7 Years

    Leigh Evenson
    3 Jul 2014 | 10:59 am
    In this week’s Digital Week in Review: The FDA wants drug companies to Tweet side effects, Facebook and Google expected to make up 15% of ad market in 2016, and what the iPhone looked like  7 years ago. Drug Companies May Have to Tweet Side Effects The FDA wants to use Twitter as a way to make the users and potential uses of prescription products aware of side effects associated with the drug. The FDA is hoping to use social media like Twitter to Tweet the potential side effects of prescription medicine instead of only talking about the benefits. This will likely become a part of a yet…
  • The Internet As We Know It Is Changing

    Joe Rega
    1 Jul 2014 | 3:13 pm
    As marketers, we are all too familiar with change whether its technology, user intent or, more commonly, an algorithm update. Adapting to these fluctuations in our field has become par for the course and means continually learning about these changes if we want to be successful and maintain our exposure. This has many asking a very common question, “What’s next?” What is the next big thing and where will it go from here. With wearable tech and kitchen appliances now connected to the internet, how are we to optimize for the future of search? Is Social Media on the Rise? A recent post by…
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    DKS Systems

  • Income Targeting with AdWords

    Courtney Petty
    29 Jul 2014 | 3:07 am
    AdWords has been coming out with some pretty cool features. By now,  we know that we can get really detailed with location targeting. Now, we can take location targeting to a whole new level by targeting certain demographics within a designated location. How to Set Up Income Demographic Targeting 1. Go into your location settings for your campaign. 2. Click “Advanced Search.” 3. Choose the “Location Groups” tab at the top. 4. Select your group type. For demographic targeting, select “Locations by demographics.” 5. Enter in an area. For this example, we are…
  • This, Not That: Website & Online Marketing Edition

    Courtney Petty
    16 Jul 2014 | 3:09 am
    I have a fun post for you today! Just like anything else, the online world is constantly changing and evolving; meaning it takes a lot to keep up with the most recent trends and best practices. Although you might be a little hesitant to follow the latest trends, everything on this list is the most recent ‘best practice’ for each category. They’re also recommendations that we make to our own clients.  This post is filled with links to resources that are helpful in explaining the importance of each “This” category. Click the image on your right to enlarge. Enjoy!
  • NEW: Google Neighborhood + Local Content Ideas

    Courtney Petty
    24 Jun 2014 | 4:41 am
    Local SEO is a big part of the online marketing services we offer. And, we’ve been writing for years about how to optimize your online presence (including your website and social accounts) for local search, local trust and local authority. Well, it seems like Google is bringing another local algorithm into the mix: Google Neighborhood. –>Top 3 Necessities for Local SMB’s –>Top 5 Local SEO Necessities –>10 Reasons to Use G+ Pages for Business (includes local) Apparently, it’s just being tested in certain areas… but that doesn’t mean you…
  • 7 Wise Website Investments {You Should Make}

    Courtney Petty
    10 Jun 2014 | 3:15 am
    Last week, I gave a few reasons why you should be using your website as the hub of all your online marketing initiatives. It should be your digital hub. This week, I wanted to touch on the types of investments our clients are making and you should be making, too. 7 Website Investments You Need to Make 1. Mobile: This should be a no-brainer, considering how many people use their smart phones and tablets to browse websites. It’s the age of mobile and that’s not going to change.Invest in mobile optimization, now, and you’ll be happy you did. 2. Custom…
  • Why Your Website Is More Important Than Ever

    Courtney Petty
    3 Jun 2014 | 3:35 am
    I don’t know about you- but I have heard rant after rant about Facebook’s organic reach debacle from businesses, brands and bloggers. They’re upset. They put all this time, money and effort into social media and now their audiences aren’t seeing their posts. Their websites have nearly fallen into complete abandonment and they feel helpless. I understand where they’re coming from. I really do. But this particular Facebook shift is something I have “warned” people about for a while. You do not own Facebook, Twitter, Pinterest, etc. You do not own your…
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    SEOP Blog

  • Implementing Theme-Based SEO

    SEOP Blog Team
    28 Jul 2014 | 8:00 am
    With theme-based SEO, you can use semantic relationships between words to rank for a broader range of 'exact match' search results without having to force the issue.
  • Google’s New Notification for Mobile Users

    SEOP Blog Team
    21 Jul 2014 | 8:00 am
    Unless the user is looking for your website in particular, we can reasonably assume that when a warning like this pops, up, a good number of users are likely to skip over your web page for the next search result.
  • Why Reviews Matter for Local SEO

    SEOP Blog Team
    14 Jul 2014 | 8:00 am
    Gaining online visibility is always a challenge for small, local businesses when competing against larger enterprises that have the resources to boost their SEO performance. Even so, there are many ways to gain some upper hand for localized searches, one of which is by accumulating genuine and honest customer reviews.
  • Research Tips for Content Creation

    SEOP Blog Team
    7 Jul 2014 | 8:00 am
    Any content writer should know the value and necessity of research, not only in finding out how best to incorporate a client's keywords in any piece of web content. As an essential component of content development, research provides the resources needed to produce quality blog posts, press releases, or white papers that readers would find informative and worth their time. For those new in the industry, below are some research tips to keep in mind before any writing is done.
  • Enhance SEO with Email Alerts

    SEOP Blog Team
    30 Jun 2014 | 8:00 am
    To stay on top of the web, it's definitely a plus for you to be able to keep track of the keywords you target or have the latest about your industry delivered to you directly. That's precisely what email alerts do which can help boost your SEO efforts in a variety of areas, such as link building, keyword research, and content development, among others.
 
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    Digital Marketing Blog

  • Client Infographic: MyBullFrog.com

    Anne Brady
    29 Jul 2014 | 9:45 am
    Nothing makes your day worse than when your phone dies unexpectedly on you. Check out MyBullFrog.com‘s new Infographic for pro tips on how to make sure it doesn’t happen to you, as well as getting the most out of your cell phone’s battery life. To get more tips for extending your cell phone’s battery life, check out the entire Infographic! The post Client Infographic: MyBullFrog.com appeared first on Digital Marketing Blog.
  • Client Infographic: BookPal

    Anne Brady
    28 Jul 2014 | 9:38 am
    Did you know that 44% North American workers would label themselves as ‘unsatisfied’ in the workplace? Check out BookPal‘s new Infographic that goes over multiple solutions to creating a happier work environment that also encourages improved employee performance. To learn more about how to improve your workplace environment, check out the entire Infographic! The post Client Infographic: BookPal appeared first on Digital Marketing Blog.
  • A Smorgasbord of Social Media: 7/25/14

    Yoseph Melaku
    25 Jul 2014 | 2:29 pm
    Welcome back for another weekly roundup of all things social media! Today we’re honing in on all things Facebook. They have some great news and updates that we want to be sure to break down for you!   Saved By The…Facebook (Sort Of)! In today’s day and age there’s so much going on around us. Staying on top of our favorite music and movies is a big task. Not to mention we’re also expected to remember all of our friends’ birthdays! Fortunately, Facebook has swooped in and make life a little bit easier for our brains. The new Save feature keeps track of just about anything…
  • A Smattering of SEO: 7/23/14

    Brian Rubin
    23 Jul 2014 | 4:26 pm
    Hello my friends, and happy Wednesday! I hope your rankings are up and your traffic is flowing! In SEO news, it felt like a fairly slow Summer week. This isn’t surprising – especially with Matt Cutts on hiatus – but stuff did happen, so let’s take a look!   Google News: Google Slaps Moz’s YouMoz Contributor With Manual Action For Fishy Links – YouMoz, a user-generated SEO blog sponsored by Moz, is supposed to be a safe place for authors to post their content while simultaneously being monitored for unscrupulous practices such as unnatural link building.
  • A Smorgasbord of Social Media: 7/21/14

    Yoseph Melaku
    21 Jul 2014 | 12:07 pm
    Welcome back for another weekly roundup of all things social media! Sorry we missed you on Friday, but we are here today, so get yourselves ready for all the great updates that we have coming your way. Let’s get to it!   Facebook Shopping Zuckerberg and his army have expanded the social networking platform’s capabilities into the realm of eCommerce business. Now, shopping on Facebook is is as easy as a single click of the new Buy button. That’s right! Last week Facebook gave advertisers the ability to sell their products directly on Facebook with this new feature. So now we…
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    SEO Blog - Search Engine Marketing Tips & Advice

  • The Ultimate Local SEO Guide

    Andrew Webber
    8 Jul 2014 | 5:58 pm
    Who wants to know exactly how to rank any local business website, in any area, for any product or service? More like who doesn’t! That is why we made this resource for all the small business owners out there: The Ultimate Guide to Local SEO This guide brings together the best local search marketing resources on the entire internet…in one place! Each chapter is full of useful AND actionable information, tactics and tools that will get your local business to the TOP of your local search results. Here’s what you will learn in each chapter: Chapter 1 – The Foundation of…
  • Panda 4.0 Recovery Story

    Andrew Webber
    12 Jun 2014 | 7:39 pm
    After our post two weeks ago about the Panda 4.0 update, we had a couple of websites hit pretty hard rankings wise, so we followed some of the best recovery guides out there and thought we’d share what we did, how we did it, and what results have been achieved so far. You can read our first post here to see the impact the Panda 4.0 update had on this particular website’s rankings. So What Happened? As you can see from the images below, rankings dropped. Hard. But, after making making the necessary content, structure and usability changes to the website, you can see the huge…
  • Why Has My Small Business Website Lost It’s Rankings? Google Panda 4.0 Update

    Andrew Webber
    25 May 2014 | 11:05 pm
    As a small business owner, you should be more concerned with the day to day running of your business, generating leads, making more sales, and keeping your customers happy than worrying about an update to Google’s algorithm. You’re also probably no expert in Google apart from knowing that your customers use it to find you, and that it sends traffic to your website which you hopefully convert into leads or sales. Unfortunately, Google moves the goalposts – often. It updates it’s algorithm frequently, and in the case of the most recent update, it can SIGNIFICANTLY…
  • What Makes a Good Local Business Website?

    Andrew Webber
    8 Jul 2013 | 9:09 pm
    A good website needs to be easily found by search engines, easy for people to use, and easy for visitors to complete your desired goal for them when they get there. Your website is your shopfront on the internet. Often your customers will check out your website before they visit your store or make a purchase. A good local business website should have a balanced combination of usability, visuals, conversion and local SEO. Clean Design and Layout One of the most important elements of a good local business website is have a clean and uncluttered layout. This immediately improves your…
  • How to Set Up a Local PPC Campaign in Google Adwords

    Andrew Webber
    27 Mar 2013 | 8:35 pm
    1 in 3 of all Google’s searches are for local businesses which is a huge opportunity for savvy business owners – if marketing dollars are spent in the right place. Pay per click (PPC) marketing is one of the most targeted, and highest converting forms of advertising that a local business has in it’s marketing tool box. It allows a businesses to advertise their products and services to people at the exact moment that they are actively searching for or researching those particular products or services. It can also reach more people than the Yellow Pages, is more traceable,…
 
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    WebpageFX Blog

  • The 8 Best Places to Find Free Photos for Your Blog

    Nicole Kohler
    29 Jul 2014 | 6:15 am
    If you’ve been blogging for a while, you probably already know how important it is to break up those big blocks of text with images. Since our brains process visual information 60,000 times faster than text, a well-placed photo can help get your point across and keep your readers engaged. But what do you do when your favorite stock photo site starts to look a little, well, repetitive? When the well finally runs dry, is the only choice to pay for photography? Not so fast. There are plenty of websites out there that offer free, high-quality photos for your blog. I’ve picked out…
  • Why Faster Websites Make More Money [Infographic]

    WebpageFX Team
    23 Jul 2014 | 6:00 am
    Want to make more money online? Speed up your website. According to research by Akamai, users expect websites to load in 3 seconds or less. However, the top 500 ecommerce websites in the world have a median load time of approximately 10 seconds, well over the expectation of shoppers. This can cause frustration, abandoned carts, and — as our infographic will show you — a lot of lost revenue. By improving the speed of your website, you can dramatically improve your conversion rate. In fact, on average, just one second shaved off your load time can boost conversions by 7%! Keep…
  • Interview: Kevan Lee, Buffer Content Crafter

    WebpageFX Team
    22 Jul 2014 | 6:00 am
    Our InterviewFX series continues! These interviews offer business owners and marketers important insight, advice, and ideas that will help grow their online presence and become more successful at what they do. To see past interviews, visit this page or click the “InterviewFX” button in our sidebar. Today, we’re asking Kevan Lee of social sharing service Buffer five questions about his job as a Content Crafter, common misconceptions about content marketing, and how he gets inspired. Keep reading to see the full interview! 1. What is the company culture like at Buffer?
  • Thin Isn’t In: How to Recover from Google’s Thin Content Penalty

    Nicole Kohler
    21 Jul 2014 | 6:35 am
    Most of Google’s website penalties are fairly straightforward. But there’s one that has the potential to be confusing, and cause serious trouble for webmasters who don’t know how to properly address it. The thin content manual penalty, introduced just last year, is one that removes websites from search results on the basis of their content adding no value to the online landscape. But what is thin content, exactly? And how can webmasters who receive this penalty take actions to get their sites ranking again? In this post, I’ll define thin content, explain the penalty,…
  • Why Incentivizing Online Reviews is a Bad Idea

    Brian Reilly
    17 Jul 2014 | 6:00 am
    A struggle for many business owners is getting their average customer to leave a positive review online. Unfortunately, people are often quick to leave a review online only if they are dissatisfied with their experience and want to seek personal justice with a punishing or negative review. In order to receive more positive reviews, businesses usually decide to offer incentives or freebies to reward customers for talking up their business online. Popular methods of incentivizing online reviews include offering a product discount, entry into a monthly prize drawing, or even cold hard cash. At…
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    Ethical SEO Consulting

  • July 2014 Pigeon Local Search Update Analysis

    Casey Meraz
    25 Jul 2014 | 12:23 am
    **Updated 7/25/14 at 10:00AM Earlier yesterday I started to see results for a keyword I search regularly, “Denver SEO”. Typically this result only displays organic results and I haven’t seen a local result for this since September 2013 when Mike Blumenthal called out spammy queries after a major local update. Google was quick to tackle these spammy queries, and it’s almost been a year  now since we have seen bad results like these. However now it appears we may be seeing 2009 results all over again with the newest Google update to the local algorithm. Let me…
  • Yext Duplicate Suppression Overview: Good or Bad?

    Casey Meraz
    12 Jul 2014 | 12:59 pm
    Last week I published a post on Moz.com about how to clean up your citations and increase your local SEO presence. In this article I covered the importance that citations play in local SEO and the painstaking process of cleaning them up to ensure you have 100% NAP accuracy. If you didn’t know this one of the biggest mistakes people make in the local SEO game. They don’t clean up their citations. While it’s a difficult process I was surprised to learn that last month Yext introduced a citation suppression product geared towards fixing these duplicate citations. I am a Yext…
  • How to Add a New Google My Business Listing

    Casey Meraz
    11 Jun 2014 | 7:20 pm
    If you have had any involvement in local search over the past few years you probably have heard a lot of different names for the local listings. Maybe you remember it as Google Places, maybe you called it Google Plus Local, or maybe you didn’t know what it was called. Today (June 11, 2014) I noticed on Linda’s forum, that Google rolled out the biggest local update in memory. Welcome to Google My Business. It’s time to forget all of the other names the local product used to go by. It’s now referred to as Google My Business. I dealt with many confused business owners…
  • How to Setup Google Analytics Goal Tracking

    Frank Scharnell
    5 Jun 2014 | 11:50 am
    Google Analytics goal tracking is a must(I would double underline if I could) if you rely on your website to generate leads. Goal tracking will help you understand where your conversions are coming from in terms of geography, source, what path to conversion. and so much more. I will be writing follow up posts on how to use the goal tracking to better target your marketing efforts, but for now, let’s tackle setting up goals in Google Analytics (GA). Prerequisites for Setup There are only two things you need to to set up goal tracking in GA: Google Analytics setup and tracking. Sign up…
  • WordPress Optimization: 10 Tips to Make Your WordPress Website Awesome

    Frank Scharnell
    17 Apr 2014 | 4:41 pm
    WordPress is the content management system (CMS) of choice for 60.3% of websites that use a CMS, and 21.9% of all websites on the web, according to W3 Technology Surveys. Of all WordPress users 98.4% use version 3.0 or higher.  A few notable websites that use WordPress are Time Magazine, Sony Music and Coca-Cola France.  These are all very popular websites that accommodate millions of visitors each year. WordPress is a open source CMS that meets the needs of both small, simple sites, and some of the most complex and high volume sites on the web. Believe it or not, I’m not writing this…
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    Simple SEO Group

  • Chicago Attorney Website Design RobertEganLaw.com

    Brendan Egan
    15 Jul 2014 | 4:10 pm
    Simple SEO Group recently redesigned and developed the website of the Law Office of Robert Egan, a Chicago based litigation attorney.  The site was updated for the first time in over 5 years and went through a dramatic transformation. The …
  • 5 Unique Ways To Come Up With Blog Ideas

    Brendan Egan
    15 Apr 2014 | 4:39 pm
    Search engines continue to focus more and more heavily on regularly updated, well written content.  And the reality is the 400 word basic blog posts that used to rank a few years ago simply won’t rank today and aren’t really …
  • Business Writing Firm VCPlans Website Design

    Brendan Egan
    15 Apr 2014 | 4:04 pm
    We recently had the pleasure of working with long-time SEO client Sumner Douglas at VCPlans on redesigning his company’s website.  While the site was already in WordPress and optimized for SEO, it was becoming outdated and had several problems we …
  • Metropolitan Steel Website Design

    Brendan Egan
    27 Mar 2014 | 6:54 pm
    We recently worked with Tim Caballero, owner of Metropolitan Steel in Chicago, on redesigning their company’s website and incorporating it into a content management system (CMS). The Old Website Problems:  The old Metro Steel website was a fairly outdated design …
  • Realtor Website Design & Listings Management

    Brendan Egan
    19 Nov 2013 | 4:21 pm
    We recently had the pleasure of working with David & Colleen Black of The Black Team, a real estate team servicing the Birmingham, Alabama area. The Old Website Problems:  The Black Team’s old website was aesthetically outdated and was a …
 
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    SEO Training

  • How often should I update my website content?

    Ian Wortley
    28 Jul 2014 | 5:26 am
    I have yet to do any SEO training with anybody without this question being asked. As with most things SEO, there is not a clear cut answer of “you must update every x days / hours”. This article will help you understand what is needed for your website. I’ve divided it into two sections, one for Read MoreThe post How often should I update my website content? appeared first on SEO Training.
  • SEO Job – Dublin

    Ian Wortley
    4 Dec 2013 | 1:43 pm
    Update: Position filled One of my clients is creating a brand new position for a bright SEO / online marketeer. Based in west Dublin, they are a great company to work for and you’re going to love the three day surprise! There is plenty of scope to develop this SEO job into a really pivotal Read MoreThe post SEO Job – Dublin appeared first on SEO Training.
  • Should I outsource or hire?

    Ian Wortley
    11 Nov 2013 | 5:54 am
    If you’re serious about getting ahead of the competition online then you are going to have to address the decision to outsource or hire staff for search engine optimisation and online marketing at some point. This post gives unbiased advice on outsourcing or hiring SEO staff. I am an SEO consultant who takes on new Read MoreThe post Should I outsource or hire? appeared first on SEO Training.
  • Google Hummingbird

    Ian Wortley
    1 Oct 2013 | 1:05 am
    Last week Google announced that they had made the biggest change to their search algorithm since 2001. They also announced that they had done it a month ago and nobody really noticed. That doesn’t mean you don’t need to pay attention to it though. With the moniker “Hummingbird”, this change is a complete rebuild. Fitting Read MoreThe post Google Hummingbird appeared first on SEO Training.
  • Why social media is not always a good idea

    Ian Wortley
    20 Sep 2013 | 5:38 pm
    A company I was looking at recently was intending to increase their social media interaction on their main site. From an SEO perspective this seems like a good idea. After all, Google is taking social interaction into account in it’s ranking algorithms. I was all for the idea on first hearing it. I asked the Read MoreThe post Why social media is not always a good idea appeared first on SEO Training.
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    Pole Position Marketing's E-Marketing Performance Blog

  • Guest Blogging: 6-Months After The Fork

    Andy Crestodina
    20 Jul 2014 | 11:30 am
    Guest Blogging, Going Strong 6-Months After it “Died” On January 20th, Matt Cutts posted his famous rant against guest blogging. He’d just received a spammy email from someone asking to write a post for his blog …in exchange for a link. I guess Matt Cutt’s blog is a bad target for link building. Who knew? […]Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • As An SEO Client You Can Push These 5 Things Off Your Worry Plate

    Stoney G deGeyter
    3 Jul 2014 | 12:00 pm
    When you hire an SEO to optimize your website, you want them to be successful. Trust me, in order to retain your business, the SEO will want the same. In order to achieve success the two entities must work together. There are aspects of your business that nobody understands better than you, in the same […]Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • Final Lap: Winning Web Marketing Reads–June 2014

    Annalisa Hilliard
    27 Jun 2014 | 12:13 pm
    It’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business. Topics include SEO, paid […]Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • Questions Every Web Developer Should Ask

    Stoney G deGeyter
    19 Jun 2014 | 1:00 pm
    When it comes to websites, there’s a history of disconnect between SEOs and web developers. An SEO is concerned with optimizing usability and site structure. A web developer is concerned with function of code and site design. In order for a website to perform at its greatest potential, the two disciplines must make nice and […]Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • Your Website Sucks and SEO Isn’t Gonna Help You!

    Stoney G deGeyter
    16 Jun 2014 | 5:01 am
    Hot tip: SEO isn’t just SEO anymore. You know what I mean? Every day we get new prospects asking us to help them grow their business. Usually they are thinking about how we can help them improve their rankings and maybe assist with social media, since that’s hot right now. What they often completely miss […]Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
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    Wikimotive Blog

  • Wikimotive Welcomes Nick Cobb to its Social Media Team

    Mark Frost
    24 Jul 2014 | 5:00 am
    Wikimotive’s social media services have been wildly successful for car dealerships across the country. Our social media leaders, Erin and Amanda Ryan, are two of the most experienced social media marketers, and the latest edition to our social media team fits right in with them. We’re happy to announce Nick Cobb as Wikimotive’s new Social Media Representative. With six years of social media experience under his belt, Nick was amongst the first group of professionals to help businesses utilize social media for promotion and advertising. As a top user on former social news site…
  • Embrace Social Media For Better Customer Relationships

    Mark Frost
    23 Jul 2014 | 5:06 am
    When it comes to selling cars, dealerships do all they can to get the most out of leads. But when someone comes in and is ready to buy, once they’ve completed that process, the relationship tends to end. The customer moves on with their new car and salespeople focus on the next sell. However, with social media keeping businesses connected with customers, there’s no reason your dealership’s Facebook page can’t see a huge boost from offline customers. Here’s why its important to promote your Facebook and other social media profiles, and a few things you can do to…
  • What Car Dealers Need to Know About Pinterest

    Mark Frost
    15 Jul 2014 | 12:54 pm
    When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its large female user base, collections of clothes, decorating ideas, and DIY tips and tricks; however, with its unique spin on social bookmarking, car dealers can use their inventory to reach an entirely new social audience. What is Pinterest? Before we go any further, it’s probably best to give a brief introduction to Pinterest. Because unlike Facebook and Twitter, which are in-your-face mainstream services used by nearly every business…
  • Why Leadership is Important for Car Dealers

    Amanda Ryan
    14 Jul 2014 | 5:43 am
    Leadership is a word we hear often, and at times it can be over used and therefore misunderstood. But leadership is not just a word, it is an action. It is a role many struggle to uphold because it is not one that can be mastered. Instead, it is a commitment to life-long learning about oneself and the roles that come with being a leader. What It Takes to Be an Effective Leader To be a great leader in your dealership, you must be willing to take on the role of modeling positive behaviors, to take charge when tasks need completion, and to be an effective problem-solver. It is about sharing…
  • 5 Types of Content Your Dealership Needs to Create

    Mark Frost
    9 Jul 2014 | 2:26 pm
    One of the most popular sayings  amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to outranking your competition now isn’t through optimization, it’s through content marketing. In 2014, people expect quality. You can’t get away with half-assed content anymore. The most effective SEO strategy is to stop trying to find a way around Google and simply focus on providing value to users.
 
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    Seo Sandwitch Blog

  • How Google Identifies Entities Using Attributes?

    Joydeep Bhattacharya
    29 Jul 2014 | 8:38 am
    Google has gone a way ahead in accurately identifying entities associated with the search queries. A new Google patent describes how Google might identify entities more accurately using the attributes listed in the search queries entered by the user. Any user searching for a movie name might enter the search query as:Actor/Actress Name + movie dialog (including other words and stop words)ORActor/Actress Name + song of the movie (including other words and stop words)ExampleMovie where kate Winslet says Teach me to ride like a man!Here:Kate Winslet is an Entity or…
  • Dynamic Sitelinks in Adwords - FREE Ad Extension from Google

    Joydeep Bhattacharya
    28 Jul 2014 | 10:00 am
    Yes, you heard that right, dynamic sitelinks are free when any user clicks on them but don't get too excited, you still need to pay per click when someone clicks on the headline of the ad. Dynamic sitelinks are automatically generated sitelinks that appear below your ad text. This makes your ad more relevant to potential customers. The power to display dynamic sitelinks rests with Google and it might show such links only on some instances when it feels displaying dynamic sitelinks might increase the potential relevance of the ads and the CTR.It is suggested that you…
  • Google Pigeon Algorithm to Power Local Search Results

    Joydeep Bhattacharya
    28 Jul 2014 | 9:30 am
    Google has launched a new local ranking algorithm and the SEO community has named this update the "Pigeon" update. This algorithm powers the local search results both on the Google Maps and the main search results.  This update was noticed after many webmasters witnessed changes in their local search rankings. Pigeon update is not a spam filtering algorithm but rather it tends to deliver better quality search results. The Pigeon Update - Set to Rule Local Search Results? Very quickly this update has started to roll out for both English and non-English search…
  • Alexa's New Keyword Research Tool - Look Up By Keyword and Discover Organic and Paid Traffic to Any Site

    Joydeep Bhattacharya
    28 Jul 2014 | 9:25 am
    Alexa, the web information company owned by Amazon has launched a new keyword research tool for internet marketers that will help to look up by keyword and discover both organic and paid keywords that are sending traffic to any website. Previously, with the help of Alexa, we were able to find both organic and paid keywords sending traffic to any site but now we can perform keyword based research and discover sites that are receiving the maximum traffic from those keywords. Alexa Keyword Research Tool - What it Displays?Suppose, if we wish to see which sites are getting the maximum…
  • How Google Might Predict Mobile Search Queries? Text Prediction Techniques and Research Findings

    Joydeep Bhattacharya
    26 Jul 2014 | 9:15 am
    Due to the growing use of mobile search and bombardment in mobile search queries, Google is forced to apply some new techniques for making the overall search experience pleasant for the users. Query prediction remains one of the main areas to reduce the time interval between the manual entry of query and display of search results. For desktop users, Google has been successful in providing instant search and impressive query suggestions which reduces the time spent by the user on manually entering the query. But, in the case of mobile devices it is difficult. The main reason being,…
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    Eyeflow Internet Marketing

  • A Recipe for Blogging Success

    Cory Bosket
    25 Jul 2014 | 7:43 am
    With over 150,000,000 blogs and another 175,000 blogs being added to the internet daily, making sure your blog stands out from the rest is no easy feat. While blogging has become increasingly popular in recent years, not many people know what really goes into a great blog post. In many ways, creating an effective blog post is a lot like cooking up a delicious meal. By carefully following the right recipe, and adding a little something extra on your own you can create a blog that your following will gladly eat up and keep coming back for more. Discovering What Your Audience is in the Mood…
  • #WorldCup Social Media Statistics: Infographic

    Frank Pantely
    15 Jul 2014 | 6:40 am
    The players aren’t the only ones breaking records at this year’s World Cup. In fact, the world is in frenzy over the World Cup; it is the most trending topic on the web and has taken over social media for the last month or so. It is said to be the “biggest social media event in history”, compiling more than 300 million tweets related to the #WorldCup since group play began. As we get closer to the final match, each game seems to shatter the social media records set by previous matches. Over 400 million people are expected to see the contest’s final match on July 13th. World Cup…
  • Improving Social Engagement with Twitter: Infographic

    Cory Bosket
    7 Jul 2014 | 1:52 pm
    Looking for that extra boost in your company’s social media profiles but don’t know where to turn? Look no further than Twitter. With over 240 million active users, Twitter ranks as one of the top social media platforms on the web. Twitter provides businesses ample opportunity to directly connect with their market, giving a business the chance to share content, pictures and more with their followers. However, sticking out from the almost 5,700 tweets per second can prove to be a bit difficult. Here are ten tips to make sure your business’s tweets get noticed. Infographic: Share this…
  • Validator Tools for Social Meta Tags and Search Engine Markup

    Chris Hornak
    27 Jun 2014 | 11:59 am
    By now, many marketing experts and business owners know about the importance and use of meta data to better optimize your web pages for search engine bots, but not many have quite mastered the use of meta data to better optimize their social media sites. While on-page SEO will get your content initially discovered and boost your search engine rankings, social meta tags will enhance the sharing of your compelling content. By optimizing your Twitter, Facebook, Google+ and Pinterest shares, your business gains control over how the title, description, images and more. With the rapid growth…
  • Micro Blog Guide to Success and Microblogging Tips

    admin
    18 Jun 2014 | 2:21 pm
    Although blogging can be one of the most effective ways to market your website, a critical shift has taken place that allows content writers to supplement their lengthy, formatted, traditional blogging with micro posts, also known as microblogging. Microblogging v Traditional Blogging Microblogging differs from traditional blogging in that its content is generally smaller in actual and aggregated file size. A micro blog allows users to exchange small bits of content like short sentences, singular images and video links. A small, direct micro post can be used as a supplement, but…
 
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    Vizion Interactive

  • 10 Tips for International Email Marketing

    Gary Huhn
    28 Jul 2014 | 8:53 am
    International growth is an important aspect of many business’ marketing strategies. Expanding your potential market beyond the borders of your business’s country of origin can be an exciting and fruitful process when done effectively. Here are ten things to remember when approaching international email marketing: 1) While this might be obvious, language plays a central role in translating your business to other countries. Translating content requires more than a literal switch from one language to another, so it is important to work with an attentive local translator who understands…
  • Internet Marketing Link Roundup [7/25/14]

    Mark Jackson
    25 Jul 2014 | 10:44 am
    How to Use Google’s Structured Data Markup Helper “If you’re a novice to schema markup, here is a guide to using Google’s structured data helper” – Gary Huhn 5 Fantastic WordPress Plugins to Make Your Site Mobile Responsive “Do you have a mobile version of your website? Here are 5 WordPress plugins to make your site mobile responsive” – Gary Huhn How to Ensure Your SEO Strategy Delivers the Right Traffic “Ensure your SEO strategy delivers the right traffic by providing content your customers care about” – Gary Huhn How to Optimize Your Content Strategy With…
  • Stop with the PageRank

    Joshua Titsworth
    23 Jul 2014 | 7:30 am
    As search engines continue to develop and generate new ways of determining website relevance, the methods used for articulating site performance are becoming more nuanced. This encourages a new approach to search engine optimization that matches the ever changing landscape of the internet. PageRank is Dead/Dying/Needs to be Gone Several years ago, PageRank information was updated every few months, but now these updates occur much less frequently. The lack of up-to-date information regarding PageRank reveals that this is no longer a reliable indicator of a site’s performance. At the very…
  • Internet Marketing Link Roundup [7/18/14]

    Mark Jackson
    18 Jul 2014 | 11:59 am
    6 SEO Myths the Pro Are a Little Tired of Debunking “Myths are myths, let’s put these to rest okay?” – Joshua Titsworth Why Do Google Penalties Exist? Spam, Pandas and Penguins! “Ever wondered why Google penalties exist? Emily gives a quick, simple run down on why they do.” – Joshua Titsworth Random Little SEO Tips Anyone Can Use “Quick, simple tips on improving your site no matter how big or small it is.” – Joshua Titsworth   Study Shows Organic Search is Responsible for 64% of Web Traffic “Think SEO is dead? Think again.” – Gary Huhn How to Reduce Your Site’s…
  • SEO Request for Proposal RFP

    Mark Jackson
    15 Jul 2014 | 7:51 am
    In my push towards helping to create some Standards, demystify search engine optimization and help more and more people get search engine optimization into their marketing budgets, I am offering up a free RFP template for those seeking search engine optimization services. Certainly, there will be other search engine optimization firms out there who may want to offer some suggestions AND I WELCOME THEM! (add them as a comment to this post, and I will try to include them, as we revise this moving forward). As with all things “interactive”, this document should be a living/breathing…
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    BuzzStream

  • Manage Your Link Profile with BuzzStream & LinkRisk

    mattgratt
    28 Jul 2014 | 7:36 am
    Today we’re excited to announce LinkRisk, the leader in backlink auditing and risk analysis, is now integrated with BuzzStream.  Now you can move data from your LinkRisk account to BuzzStream with the touch of a button, so it’s even easier to keep your link profile in tip top shape. If you’re involved in link removal and link profile management projects, this is an integration you should definitely check out. What’s LinkRisk? Link Risk helps search marketers assess and manage their link profile risk. The product provides a score of risk based on links, as well as providing some…
  • Case Study: Leveraging Video to Educate Your Market

    Guest Author
    22 Jul 2014 | 5:00 am
    This week’s blog post comes from Will Fraser, CEO and Co-Founder of Referral SaaSquatch. Follow him on Twitter @getFraser.  When we started Referral SaaSquatch, we spent a lot of time educating the SaaS/subscription market about our platform and how we’re different from ‘competitors.’ Honestly, a lot of the questions, while valid, were the same. What is a referral program? Isn’t that an affiliate program? Can’t I build that in-house? There was clearly an education gap and even though we were writing about it, we felt we had to build more engaging content to help educate…
  • Lesson 2: Add Contacts, Build Relationships, and Work Efficiently with the BuzzMarker

    Olivia Polger
    17 Jul 2014 | 11:40 am
    What You’ll Learn Today As you browse the web, you’ll come across websites and influencers to build relationships with. This lesson will show you how you can add these contacts to your BuzzStream database using the BuzzMarker, BuzzStream’s Chrome Extension. You’ll also learn how to send outreach from the BuzzMarker while you’re viewing a contact’s site and how to review and qualify a group of websites using the BuzzMarker’s prospecting tool. Table of Contents What is the BuzzMarker? Adding Websites and Influencers to Your Database Building Relationships via Email Outreach…
  • Webinar Recap: 500 Writers and Editors on How to Pitch

    Olivia Polger
    17 Jul 2014 | 9:54 am
    Perfect Pitches Kelsey Libert, VP of Marketing, and Ryan McConagill, Promotions Supervisor, oversee the Media Relations team at Frac.tl. Libert and McConagill partnered with BuzzStream for a webinar to share exclusive research on what publishers want for content creation and media outreach. They interviewed over 500 writers, editors, and publishers to present a story about a noise:value ratio that has gotten out of whack. Libert created a survey that helps us master the art of the perfect pitch. Here are her findings: 500 Writers & Editors Reveal What They Look for in a Pitch from…
  • Come Meet Us at #MozCon

    mattgratt
    11 Jul 2014 | 5:21 am
    We’ll be hanging out at MozCon  in Seattle as a partner company this week.   We have lots of excitement planned, so please give us a shout if you’re a customer or fan of BuzzStream and happen to be there. Stop by the Pod and say Hi! We’ll have a demo pod in the  Partner hub, where we’ll be handing out BuzzStream bottle openers and showing off the latest features of BuzzStream. Come say hello to the people that answer your emails and put a face with the names. The #BuzzBar will be Open On Monday night, we’ll be turning Linda’s Tavern into the real life #BuzzBar, complete with…
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    @northcuttHQ

  • Why You Can't Ignore Google Crawl Errors (& How to Fix it)

    Carter Bowles
    28 Jul 2014 | 9:00 am
    Virtually every website has crawl errors, and that's not an exaggeration. Unfortunately, this doesn't mean that you can feel free to ignore them. In fact, 404s and other crawl errors can be disastrous for your site under some circumstances. But before you rush out and immediately redirect all of your 404s to the home page, it's important to understand that this isn't always the right move either, and sometimes it's actually the wrong move. So, let's talk about those pesky crawling errors, what they mean for your site, and what to do about them. For Starters, Google Would Rather See a…
  • How to Craft a Guest Posting Pitch (That Actually Works)

    Amy Brueckman
    23 Jul 2014 | 9:00 am
    Websites and blogs are onto our game of guest posting by now. Under many blogs’ “write for us” guidelines, we’re being told that we need not apply if we’re just looking for links. If you have been sending the same template to multiple blogs a day, chances are that your emails are ending up in someone’s trash bin. Editors get tons of guest pitch emails daily and have no reason to respond to one that doesn’t stand out. To get noticed in the field of other bloggers, your pitch has to be unique and tailored to every website you attempt to contact. When it comes to sending a…
  • Can a 302 Redirect Ever Help Your SEO?

    Carter Bowles
    22 Jul 2014 | 9:00 am
    Whenever you move a page, you have two options: a 301 or a 302 redirect. (Okay, yes, there are 303 and 307 redirects, but they're rarely used in practice since not all browsers understand them.) So, the question is, which one do you use? The answer is typically pretty straightforward. You should almost always use a 301 redirect. A 302 redirect does not pass any link authority to the new page (at least not reliably); it's all lost on the defunct page. But is there ever a case where a 302 is actually the right choice? That's what I'm going to talk about today. But First, What if a 301 isn't an…
  • Web 2.0 Link Building: Still Worth It?

    Carter Bowles
    17 Jul 2014 | 9:00 am
    There was a time, back in the dark ages of 2009, when "web 2.0 SEO" was the next big thing. Interest since then has...waned a bit: What happened? Well, it was a number of things, but it was mainly Panda. In February of 2011, Google unleashed Panda, which was most likely a machine learning algorithm, trained on a set of manually chosen low quality pages. It identified some of the hidden patterns exhibited by low quality content writers, and it didn't take long for links from places like EzineArticles to become close to useless. All those "web 2.0 properties," like Squidoo and so on started…
  • The Top 32 Video Submission Sites

    Carter Bowles
    15 Jul 2014 | 9:00 am
    Most marketers' video promotion strategy goes something like this: Step 1: Submit to YouTube. Step 2: There is no step 2. As you can probably guess, I think there's a lot more to it then that. But today, I'm not going to be covering the more nuanced aspects of video marketing. Instead, I'm going to be pointing out something that should be rather obvious: YouTube is not the only place that people watch videos online. There are actually quite a few sites that let you submit your videos. Surprisingly, there actually aren't a whole lot of lists online that tell you which sites you can submit your…
 
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    Silverbean

  • Keyword Intent in Search Marketing – The Conversion Champion

    Sam Barnes
    22 Jul 2014 | 6:45 am
    We all know how important keywords are for websites. They help search engines identify and interpret what the website is about and which search queries should be relevant for the content you’re creating. For all the new technology we’re seeing around semantic search and the knowledge graph, search engines are still primarily interested in one thing: written content.     What is Keyword Intent? Keyword intent is a relatively simple concept but one that it’s important to understand before embarking on any search engine optimisation project. It will have a big impact on the…
  • In-house vs External SEO Agencies

    Sophie Gradon
    7 Jul 2014 | 8:41 am
    As many companies have already felt the pinch of austerity and been forced to make cut-backs and redundancies it’s no surprise that employing any kind of agency to manage your site’s SEO may raise your finance director’s eyebrows.   However, as we all know, if you’ve got a website then you need an SEO team.   Often seen as expensive luxuries with little tangible value, external SEO agencies have long been the preserve of big brands with a bottomless purse. However, these days, even larger companies are considering the move to a more affordable in-house…
  • Technical SEO tweaks you can do In-house

    Charlotte McMurray
    27 Jun 2014 | 8:55 am
    Relationships between in-house marketers and developers can often be interesting to say the least, so why not sit yourself on their swivel chair for a while and try your hand at a couple of technical tweaks. Below are 2 Techie Tweaks for SEO that you can implement without bringing in the developers, so grab your insect repellent and bug box because you’re off to hunt for spiders! Tech Tweak 1: robots.txt As with all web crawlers, spider bots have an insatiable appetite for going just about anywhere that they please and if your website has a few corners that you’d prefer were…
  • Has my site been penalised and what can I do?

    Charlotte McMurray
    16 Jun 2014 | 7:29 am
    There can be few worse moments in a website owner’s life other than discovering rankings and traffic have dropped as dramatically as Ronaldo entering the opposition’s penalty area. However, it happens, and what you do next is the key to saving the subsequent free kick. It’s a heart-stopping time, and as you dart from analytics tools to SERPs to visibility checkers it slowly dawns on you that Google has penalised your site and not even had the courtesy to leave a note to say why. First things first: you need to address who has access and what they’ve been doing to…
  • We’re hiring – Digital Marketing Manager (What House?)

    John Ryder
    16 Jun 2014 | 3:43 am
    A unique opportunity to work client-side for one of the UK’s largest property portals at the North East’s largest digital agency. Location – Silverbean / Newcastle-upon-Tyne Salary – £20,000 – £25,000 (depending on experience). Our client is WhatHouse? are one of the UK’s largest property publications, in print and online. This is a new permanent role which has been created to help drive the digital performance of What House? in 2014 and beyond. We are looking for a Digital Marketing Manager to work from our Newcastle-upon-Tyne office to help define, drive and deliver the…
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    Have Results SEM Blog

  • 9 Video Marketing Mistakes To Avoid

    Mina Adly Younan
    4 Jul 2014 | 12:54 pm
    Creating strong video content for your business is a powerful way to reach a variety of markets and engage your audience. However, when businesses have poorly produced videos they often end up doing more harm than good. Your video is a reflection of your brand so to help ensure that you get off on the right foot with your Video Marketing strategy, here are the top ten mistakes in Video Marketing for you to avoid.1 Having No ObjectiveAre you making a video for the sake of it? What is the purpose of your video? Is it good branding? If you have no purpose or objective for your video, then you…
  • All about Google Analytics Chrome Extension

    Mina Adly Younan
    25 Jun 2014 | 9:14 am
    The Google Analytics team recently released a Chrome Extension that allows you to get detailed information about each page of your website while you browse it. Below I will go through some of the extension's features and how to use it to get a better idea of what is going on in your website.In order to use the extension you will need any kind of Google Analytics permission to the website you are analyzing, a Chrome browser and the Extension (download here). Once you have those three, you can click on the Google Analytics icon on your browser while browsing your website…
  • Third Party Management Tools for Google+ Pages (Infographic)

    Mina Adly Younan
    5 Jun 2014 | 7:58 am
    Google+ has worked with several social media management companies to add Google+ functionality in their management tools. These companies provide brands and businesses more flexibility and power to run their Google+ pages. This includes tools to post and comment on Google+ pages, and create and manage circles. You can learn more about the companies here
  • How to allow visitors to your site to hide their data from Google analytics? -With a browser Add-on!

    Mina Adly Younan
    5 Jun 2014 | 7:36 am
    To provide website visitors the ability to prevent their data from being used by Google Analytics, Google have developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js).If you want to opt-out, download and install the add-on for your web browser. The Google Analytics opt-out add-on is designed to be compatible with Chrome, Internet Explorer 8-11, Safari, Firefox and Opera. In order to function, the opt-out add-on must be able to load and execute properly on your browser. For Internet Explorer, 3rd-party cookies must be enabled. If…
  • How to create Google Plus +Post Ads for maximum engagement?

    Mina Adly Younan
    30 May 2014 | 11:20 am
    +Post ads amplify your brand’s content by easily turning Google+ posts into display ads that run across the web. The live, social ad format allows you to go beyond clicks to live conversations with your audience. People can join a Hangout On Air, add a comment, follow your brand or give a +1, right from an ad.Starting May 2014 +Post ads are now available to all advertisers who meet the following 4 requirements:Before you create a +Post ad, first make sure you meet the following requirements:Your Google+ page must have at least 1,000 followers.Your post should contain content that’s…
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    DiCon Interactive

  • Campaign Build – Keyword Structure

    admin
    21 Jul 2014 | 7:16 am
    Campaign Build mainly includes three elements – Campaign structure, Ad Groups and Keywords. Keyword Research becomes the third and final stage to complete any campaign build.The post Campaign Build – Keyword Structure appeared first on DiCon Interactive.
  • Trafficking – AdWords Editor – Create Ad Copy

    admin
    18 Jul 2014 | 6:59 am
    An "Ad Copy" is a main text of a clickable advertisement of a contextual or pay per click ad. A "Text ad" mainly comprises of a "Headline", two "Description lines", a "Display URL" and the "Destination URL".The post Trafficking – AdWords Editor – Create Ad Copy appeared first on DiCon Interactive.
  • How to tactfully promote your product or services on a Discussion Forum?

    admin
    14 Jul 2014 | 6:33 am
    Internet being an immense source of knowledge, one can find anything on the internet. Question and answer websites forms another source of information to the user to retrieveanswersThe post How to tactfully promote your product or services on a Discussion Forum? appeared first on DiCon Interactive.
  • Backlink Watch – Backlink Checking Tool

    admin
    11 Jul 2014 | 11:51 pm
    Search engines give more priority to websites with more backlinks. While building links for a website this tool is useful to check competitor’s backlinks.The post Backlink Watch – Backlink Checking Tool appeared first on DiCon Interactive.
  • Tools – Ad Copy Analysis – Ispionage

    admin
    9 Jul 2014 | 7:06 am
    Ispionage is an advanced tool that helps to understand which kind of ads actually work and also the kind of ads competitors use. It helps us to get insights on our competitor’s Search Marketing Strategy.The post Tools – Ad Copy Analysis – Ispionage appeared first on DiCon Interactive.
 
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    Website Traffic Increaser Guy

  • Local SEO for Small Business

    Dan Vuksanovich
    22 Jul 2014 | 8:23 am
    I evaluate the websites of lots of small businesses, and in almost every case with local businesses (businesses with physical locations serving one or more localities) I find local SEO to be lacking. This is a huge opportunity for site improvements that deliver significant increases in traffic, conversions and revenue. Google continues to close loopholes in its algorithms that in the past allowed savvy small businesses to rank for competitive search terms. These days it’s much easier for a small business to compete on a local level than nationally (or globally) when it comes to SEO. So…
  • Why Google and WordPress are a Match Made in SEO Heaven

    Dan Vuksanovich
    18 Jul 2014 | 8:54 pm
    I’ve written a number of articles on WordPress, both from a problem/solution standpoint and about WordPress in general, but I’ve never covered why WordPress is such a good choice from an SEO perspective. Today, guest author Rob Walling of HitTail writes about why Google likes WordPress sites so much. Take it away, Rob… Bonnie and Clyde. Lennon and McCartney. Michael Jackson and Bubbles. Google and WordPress?! It might sound like an unlikely pair, but Google has shown some big love to the blogging and CMS platform recently, and nowhere better does this love blossom than on…
  • Calls to Action – Turning Traffic into Revenue

    Dan Vuksanovich
    14 Jul 2014 | 11:33 am
    I run into this over and over again with prospects and clients. The website looks nice, is chock full of useful information for visitors, and gets a reasonable amount of traffic. What it doesn’t do, however, is generate any new business for the company in question. Often this is because there are no clear calls to action on the site, or those calls to action are in the wrong place. First things first… What is a call to action? A call to action is pretty much exactly what it sounds like… something that you put on your site (or in an advertisement, online or otherwise) that…
  • Marketing Secret #173 – Where Great Ideas Happen

    Dan Vuksanovich
    10 Jul 2014 | 11:10 am
    Are you horrified by this? Then you probably haven’t had that many good ideas.     The post Marketing Secret #173 – Where Great Ideas Happen appeared first on Website Traffic Increaser Guy.
  • Why You Shouldn’t Outsource Your Blog

    Dan Vuksanovich
    27 Jun 2014 | 4:43 pm
    Blogging takes creativity. It takes writing skill. It takes commitment over the long haul. So it’s no surprise that there are plenty of businesses out there willing to churn out blog posts on pretty much any topic for a small fee per article. It can be very tempting to outsource your blog on the cheap, but don’t do it. Outsourcing a blog, especially for small businesses, generally stems from the common misconception that a blog is a magical thing that will instantly generate tons of web traffic and revenue regardless of what kind of garbage you throw up there. Now here’s the…
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    Search, Social News PageTraffic Buzz

  • Infographic: 5 Things to Consider When Monitoring your Brand on Twitter!

    Ritu Sharma
    29 Jul 2014 | 1:11 am
    Twitter provides a great opportunity to businesses to build their brands by engaging with their customers. Just tweeting every now and then is not enough. To be effective on Twitter you need to... Please visit PageTraffic Buzz for the full article.
  • Google Removes 100,000 Links after the Right to be Forgotten Ruling

    Ritu Sharma
    28 Jul 2014 | 3:18 am
    According to The Wall Street Journal, Google has removed over 100,000 links since the “right to be forgotten” ruling of the European Court of Justice (ECJ) came into effect in May. Read... Please visit PageTraffic Buzz for the full article.
  • Infographic: How big is Google?

    Ritu Sharma
    28 Jul 2014 | 2:53 am
    We all know Google is the most popular search engine but do we know how big is it? Statistics reveal 191 million people visited various sites of Google, in November 2012. Read more on Infographic:... Please visit PageTraffic Buzz for the full article.
  • Google Unveils Dynamic Sitelinks Globally

    Ritu Sharma
    27 Jul 2014 | 10:55 pm
    Google announced the introduction of dynamic sitelinks via the Inside AdWords blog. The dynamic sitelinks are automatically generated sitelinks that are displayed below your ad text, it makes... Please visit PageTraffic Buzz for the full article.
  • Search Marketing the Most Effective Customer Acquisition Tactic for 85% Retailers, According to Survey!

    Ritu Sharma
    25 Jul 2014 | 3:17 am
    Shop.org and Forrester Research recently published a study which reveals that search marketing including paid and SEO was the most effective customer acquisition tactic for 85% retailers surveyed.... Please visit PageTraffic Buzz for the full article.
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    Powered By Search » Blog

  • Writing Clickable Headlines: An Easy 3-Step Formula

    Jennifer Caughey
    28 Jul 2014 | 10:47 am
    In the world of Content Marketing writing a great headline is equivalent to gold.  First impressions count in everything you do.  Without a great headline, your readers just won’t click!  If your audience doesn’t click, there goes your online presence down the drain.  This is why writing timeless clickable headlines is the only first impression you would want to make! Successful content is what drives a businesses success, so this is a must read article!  By the time you finish reading this article you will be able to apply this fail-safe formula to every piece of content…
  • InboundTO 18 Recap: Make Your Content Count

    Goran Popovic
    25 Jul 2014 | 12:24 pm
    On July 24 2014, the 18th InboundTO event took places at the BNOTIONS headquarters in downtown Toronto. This month’s InboundTO played host to lively discussions and presentations on better business blogging and content marketing ROI. Joel Popoff (Marketing Director at Powered by Search) and I (Digital Marketing Specialist) opened the night with a lively presentation titled, “How to Not Suck at Blogging.” Following the talk, we took some questions and the attendees started to exchange tips, tricks, best practices, and general experiences. Check out the deck below (unfortunately the cat…
  • Weekly Inbound Marketing Mashup: Beautiful Blogging (07/24/14)

    Matthew Tan
    24 Jul 2014 | 9:30 am
    It’s been a beautiful week and what better way to start wrapping it up than with another Inbound Marketing Mashup? We’ve got the latest on the wonderful world of blogging, so keep on reading. 13 Beautiful and Responsive WordPress Themes by Amanda DiSilvestro With the increasing number of WordPress users, its not surprising that themes are constantly getting more advanced and creative. Check out this list of 20 favourites from Amanda DiSilvestro at SEJ, featuring beautifully designed and responsive themes that are sure to please everyone’s taste. “Appearance is just…
  • Keyword Research: The Basics (Infographic)

    Matthew Tan
    22 Jul 2014 | 7:09 am
    What’s the Best Way To Keyword Research? What is the “correct” way to do keyword research and how do you do it? You’ve searched online and found guides, steps, how-to’s, manifestos, whatever might have you, but they all suggest different things. If you’re anything like me, searching probably left you more confused than when you started. So, which method should you follow? Originally, my intent for this post was to present a few of the best keyword research methods, but after a week’s journey through webs of research, litres of coffee, and one-on-one’s with SEM experts…
  • InboundCon 2014 Speaker Profile: Andrew Yang from Bing

    Goran Popovic
    21 Jul 2014 | 10:06 am
    InboundCon 2014, Canada’s premier inbound marketing conference, is less than 2 months away! We have some awesome speakers lined up, so let’s get to know them. Without further ado, I present you with Andrew Yang LinkedIn| Twitter Andrew is a search evangelist for Bing. He’s responsible for building an active Bing Ads community throughout Canada and has previous experience at other enterprises like Bell, Siemens, and Telus. Recently, Andrew has become a co-chair for the Toronto Wing Festival, how awesome is that?! Catch him on the InboundCon PPC panel at 10:45 AM in the St. James…
 
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    SEO Blog, SEO News, SEO Tips & Tricks, Internet Marketing India

  • Google’s Algorithm Local Search Update

    Mumtaz Ali
    28 Jul 2014 | 7:35 am
    There’s a New Google Algorithm in Town And Search Engine Land’s calling it Pigeon. Because this algorithm affects local searches and apparently pigeons like to fly back home. Yeah. That’s what we said too. Cue the exaggerated eye roll. However, without further ado here’s more about the newest feather in Google’s cap. What’s the New Algorithm About? Are we all raising this cry in unison? Good. Because we’ve found the beginnings of an answer for you. According to Search Engine Land, Google’s new algorithm is designed to provide more “useful, relevant and accurate local search…
  • How can Startups Initiate with Social Media for Better Brand Awareness and Building Loyal Customers ?

    Neha Bawa
    26 Jul 2014 | 5:58 am
    Social media is a very strong driving force in our world. Places where people connect not only with friends, but with strangers from all over the world, definitely hold potential not just for personal affects, but also for businesses. Startups especially stand to gain a lot from social media. It makes brand recognition and customer management way easier, and often less expensive. However, like with every other strategy, a startup does need to play its cards right even when engaging customers through social media. Facebook and Twitter are of course the big two that need presence from your…
  • How to Maximize Your Online Marketing Return on Investment?

    Sarvesh Bagla
    18 Jul 2014 | 7:09 am
    A small business, or any business for that matter, will always look for suitable and successful marketing techniques. Campaigns are run, specialists are employed, and a vast variety of tools used to bring attention to the business. With all this action going on, it is very much possible to lose sight of a very important objective, the Return on Investment, or ROI as it is often called. Quote: When we discuss metrics and ROI with the managers, executives, and specialists, we are often asked this question: How does this apply to small business? True, large businesses routinely focus on…
  • The Ultimate Incredibly Useful Web Design Checklist

    uzra mohiuddin
    8 Jul 2014 | 10:53 pm
    Web designing can be a complicated process, even for seasoned veterans. There are several things you need to keep in mind, and several bases that have to be touched before the design is called final. A website designer could be dealing simultaneously with several ends, from interacting with the client, to designing, coding, and testing. There are always a hundred little details to consider and keep track of, so it’s only natural if a few fall through the cracks. To that end, it’s definitely worth your time to keep yourself organized. Read through this handy-dandy checklist to see…
  • How Can ecommerce Startups Increase their Sales Exponentially?

    Sarvesh Bagla
    26 Jun 2014 | 12:40 am
    The online world is full of opportunities and there are startups that have made millions of dollars in just a couple of years simply by creating an e-store with a large number of shoppers. With millions of ecommerce startups popping up on the World Wide Web, getting buyers on a startup e-commerce website can be a challenge. However, with the right strategies and planning, increasing your sales in an exponential way does not look that difficult either. If you are one of those budding entrepreneurs who are dreaming of making it big on the internet, here are a few things that will help you…
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    Heroic Search

  • Can Reddit Help You Get the Word Out?

    Abbie Reedy
    2 Jul 2014 | 2:50 pm
    If you’ve heard of reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone.  Of all the social media outlets available to the masses, reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind […] The post Can Reddit Help You Get the Word Out? appeared first on Heroic Search.
  • 5 Resources to Find Fresh Ideas for New Content

    Carrie Smith
    13 Jun 2014 | 6:54 am
    Finding new content to publish every week can become difficult and somewhat time consuming. Whether you’re the person who comes up with the topics for the editorial calendar, or you’re the one writing the topics yourself, there’s always a need for new ideas. Fortunately there are some great resources that will inspire you and ensure […] The post 5 Resources to Find Fresh Ideas for New Content appeared first on Heroic Search.
  • How to Hire a Great Writer: 4 Questions to Ask

    Carrie Smith
    21 May 2014 | 11:09 am
    So you’re ready to hire a writer? Awesome! However, finding a qualified writer who can accurately represent and portray the voice of your brand is no easy feat. You have to make sure they understand the industry, and are knowledgeable about certain topics. But there are a few additional things you should consider before working […] The post How to Hire a Great Writer: 4 Questions to Ask appeared first on Heroic Search.
  • How To Get Press As A Small Business – Presentation Recap

    Jared Carrizales
    13 May 2014 | 5:40 pm
    Meetup Attendees: to get the list of journalists mentioned in the presentation, click here. Simply select “make a copy” and you will have a copy of your own to use for outreach. What exactly does press mean? For most any business it translates to earning editorial mentions. With the metaphorical sledgehammer coming down on the latest spammed […] The post How To Get Press As A Small Business – Presentation Recap appeared first on Heroic Search.
  • The Good, the Bad and the Ugly of Native Advertising

    Krystian Wlodarczyk
    17 Apr 2014 | 12:15 am
    The term native advertising made its first appearance in November 2010, but the concept has been around for a lot longer. In its simplest, and most controversial form, native advertising is nothing more than the digital equivalent of advertorials. But when viewed more broadly, native advertising is more than just advertorials covered in a new […] The post The Good, the Bad and the Ugly of Native Advertising appeared first on Heroic Search.
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    SEO Best Practices: SEO tips, help, and advice for any online business

  • What are content Aggregators and why do we need them?

    Ranjana Jha
    13 Jul 2014 | 11:30 pm
    Your website cannot depend upon search engines alone to reach your target traffic. The need today is to make the most of the online sources available to drive targeted traffic to your website. Content aggregators offer a wonderful way of reaching out to your target audience. Continue reading...
  • Infographics and SEO

    Ranjana Jha
    8 Jun 2014 | 1:14 am
    Infographics are a powerful way of creating an impact on the visitors. Infographics combined with SEO can produce the most desirable result. Continue reading...
  • “Right to be forgotten” is that Right?

    Ranjana Jha
    1 Jun 2014 | 3:20 am
    “Forget me Not” may not be applicable to search results any more. It is now possible to be forgotten. A recent ruling may affect search results in future. Continue reading...
  • With the Pandas on the prowl how are you doing?

    Ranjana Jha
    24 May 2014 | 9:13 am
    Google makes changes and tweaks its algorithm on a continuous basis; it appears seamless to us because these are small changes and therefore go unnoticed. But when the Pandas and the Penguins roll out, most of us take notice! Continue reading...
  • Seek And You Shall Find

    Ranjana Jha
    19 Apr 2014 | 10:13 am
    It is almost impossible to not find something on the internet. You just have to think about it and it is there. We as end users are spoilt for choices. But what are the implications for businesses that are looking for more visitors? Continue reading...
 
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    SEO Blog

  • How to Reduce the Bounce Rate of Your Site

    Rahul Soni
    29 Jul 2014 | 12:00 am
    As an online marketer, you would have heard the term “bounce rate” a number of times, however do you really know how to tackle with it? As defined by Google Analytics, bounce rate is the percentage of users who leave your page as they don’t find the information on the page helpful enough. A high bounce rate only means that your website is able to attract a large number of visitors, but most of them are those who are not relevant to your business, or in simple terms your content is not relevant to what they are searching. Now let’s understand how to decrease the bounce rate. • Avoid…
  • How to Draft a Perfect Request For Proposal (RFP) For Acquiring SEO Service

    Hiren Vaghela
    16 Jul 2014 | 11:03 pm
    It is vital to prepare a well written Request for Proposal (RFP) as it helps the SEO agency in understanding and defining the needs and scope of your project along with determining the price. A miserable RFP will discourage 1the SEO firm in all ways and thus disconnect the contact between both parties. Although companies know what they want, they are structurally challenged to ask in a clear manner. A properly written RFP will ensure that the communication between both the parties is clear and everyone understands the purpose of the project. Here are a few steps for companies to prepare an…
  • Don’t Avoid Guest Blogging: Avoid Certain Things Pertaining To Blogs

    Chirag Rawal
    3 Jul 2014 | 5:29 am
    It wasn’t very long ago when Matt Cutts signaled us all to stop guest posting as a way to build links. Here is what he exactly said, “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.” Also, click on the video link to know more on what is Matt’s view on spammy guest posts: If you go by the quoted statement, it would seem like it’s the end of the world of…
  • Looking At the Positive Aspects of the Panda & Penguin Algorithm Update

    Monish Vora
    19 Jun 2014 | 4:24 am
    You know it alright! Panda and Penguin updates are going to scare the daylights of you. Why? That is because they target all the websites with thin, less informative content that is overstuffed with keywords and is only meant to attract the search engines. The websites are very low-quality and are building links on any websites that come their way. Well, that’s the truth, and I don’t understand why you should be afraid of the algorithm updates. Panda and Penguin updates are meant for the wellness of the searchers and the business websites that are actually looking forward to educate their…
  • 8 Bitter SEO Truths for All Experts SEO Agencies and Businesses

    Rahul Soni
    11 Jun 2014 | 3:03 am
    It’s a difficult job for SEO agencies, in-house teams, and other professionals in the search engine industry. There are times when they are given a limited budget and time frame and are asked to improve the organic search results very quickly. To top this up, there is Google that is constantly evolving the search algorithm and competitors who are popping up in search results. It’s good to say that managing the clients’ expectations in such an unpredictable environment is getting more difficult. Over the past few years, the SEO landscape has changed with Google’s continued strive to…
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    Technology | Nigeria Tech Blog

  • Nokia Lumia 520 Versus Nokia Lumia 530-Full Specs Comparison

    IGE EBIMA
    27 Jul 2014 | 5:28 pm
    The Nokia Lumia 530 is supposed to be a replacement upgrade to the best selling Nokia lumia 520.But looking at the specs sheet, it looks like the all-new Lumia 530 have less to offer. But not without some similarities. Today we shall look at how the Nokia Lumia 530 measure up against its predecessor, the […] The post Nokia Lumia 520 Versus... thanks for subscribing to ebima blog
  • Tecno R7 Versus Infinix ZERO – Full Comparison

    IGE EBIMA
    27 Jul 2014 | 5:11 am
    Shop Online for Tablets at Konga.com | Lowest Price Guarantee Shop for Tablets on Konga.com at great prices. Exceptional customer experience and delivery! Tecno R7 and Infinix zero are both new releases and e definitely a game changer  from the tecno  and infinix phone makers. While  both phones are wonderful in their specs, they bear some... thanks for subscribing to ebima blog
  • Samsung Galaxy Tab Q (Samsung SM-T2558) -Specs and Price

    IGE EBIMA
    26 Jul 2014 | 1:45 am
    Samsung Mobile has taken the wrap off its latest member of the  phablet lineup. The latest member of the Samsung Galaxy Tab range is the Samsung Galaxy Tab Q. The new Galaxy Tab Q was recently released  in China and its designed to work with China Mobile (SM-T2558) and China Unicom (SM-T2556). At the moment, the tablet is only limited to... thanks for subscribing to ebima blog
  • BlackBerry Z3 Price In Nigeria

    IGE EBIMA
    25 Jul 2014 | 6:41 pm
    BlackBerry Z3 is essentially a stripped down version of the Blackberry Z10,it is a product of blackberry’s  new approach to reclaiming dominance of the smartphones market it once dominated.It features a 5-inch touch display and an extremely  long-lasting battery., faster dual Core 1.2 GHz Qualcomm processor, and  runs on newer BlackBerry 10... thanks for subscribing to ebima blog
  • Nokia Lumia 530-Specs And Price

    IGE EBIMA
    24 Jul 2014 | 1:35 am
    The Nokia Lumia 530 is a  replacement   upgrade to  the Nokia  Lumia 520 and the latest Lumia  in Microsoft’s smartphone lineup, and is obviously  a budget device with specs to match. Just like its predecessor, the Nokia  Lumia 530 features exactly the same 5MP camera as the 520 without  flash and without  dedicated camera for selfies, but... thanks for subscribing to ebima blog
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    AWR

  • 6 Drastic Facebook News Feed Changes in the Past 6 Months

    Chad Wittman
    23 Jul 2014 | 5:51 am
    Facebook’s algorithm for determining what is displayed within the news feed is tweaked and altered constantly to deliver a better experience for the average Facebook user. For many brands on Facebook, this causes consistent headaches as they try to stay ahead of the curve. One of the most difficult challenges is when a certain strategy works very well for a long period of time, only to be changed down the road. Some of these strategies have been with the intent to “game” the algorithm, while other strategies were simply playing into human psychology. Over the past 6 months,…
  • New Social Media views, Auditor chart, and much more

    Aura Dozescu
    22 Jul 2014 | 5:29 am
    As your business grows, so does the amount of data you collect in order to track your performance. When this happens, spotting opportunities and making the right decisions can become challenging. This is why our new AWR Cloud update focuses on visualization, depicting measurable, actionable information and helping you analyze large amounts of data faster. Let’s take a look at what’s new: In-depth Twitter and Facebook stats This release enriches the Social menu with two new views: Twitter and Facebook, allowing you to see comprehensive graphs and interesting details that may help you…
  • Reality Check: Organic Search is Not As Easy As Reading A Blog

    Jason Corrigan
    16 Jul 2014 | 6:21 am
    With the explosion of social media’s popularity and the advancement of search algorithms’ ability to account for personal thought, motive and behaviour, it’s no wonder that the blogosphere is cluttered with hip jargon like, “forget about SEO, it’s all about the user experience“. As a Director of Organic Search, I’ve noticed a significant shift in the mindset of brand new search marketers and content developers who, at no fault of their own, are largely left to their own devices to learn what search marketing is all about. Because of this, most recent…
  • You Wrote It; How Do You Get Them to Read It?

    Shane Jones
    9 Jul 2014 | 7:15 am
    Do you have the wordsmith abilities of a reincarnated Shakespeare? Good for you, but it’s not enough. Getting people to the bottom of the page is as much about your skill with presentation as it is about your gift for writing. To put it simply, your content needs to be easy to read as well as artfully worded. We call this readability. It refers to how easy and even how pleasurable a particular text is to read, and it’s almost an entire branch of psychology unto itself. The readability of your content is essential to your visitor being able to easily understand and digest the content. If…
  • 19 Inspirational Content Marketing Quotes to Breathe New Life Into Your Strategy

    Alina Popescu
    2 Jul 2014 | 8:19 am
    What motivates you? Who do you turn to when you need a push to keep you going? I bet it’s other people. People help us make the big changes in our thinking and in the way we choose to spend every day of our lives. The quote I have as my wallpaper says: “Don’t let yesterday take up too much of today”. I don’t know who said that, but that helps me every morning focus more on the day that lies ahead and my achievements. Here are 19 empowering content marketing quotes from well-known experts, that I hope will inspire you and lead you towards creating amazing content! Tweet…
 
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    WordPress SEO Tricks

  • Top-rated 7 Free and Premium WordPress Newsletter Plugins

    Deepak Singh
    14 Jul 2014 | 12:01 am
    Just to let you know that many people believe that the success of your being a professional blogger depends upon how many subscribers are there on your mailing list. So Email marketing is must for each and every blogger who wants to become successful in long run in blogging or internet marketing industry.  For doing efficient email […] The post Top-rated 7 Free and Premium WordPress Newsletter Plugins appeared first on WordPress SEO Tricks.
  • Why Affiliate Marketing is better than Google AdSense

    Disha
    30 Jun 2014 | 6:08 am
    There are several ways of monetizing a website. But Google AdSense and affiliate marketing enjoy the most popular status. Lets pick the better option. What Is Google Adsense ? Google AdSense is the biggest online advertisement program. You basically lease out ad spaces on your site to Google and Google further allocates them to the advertisers […] The post Why Affiliate Marketing is better than Google AdSense appeared first on WordPress SEO Tricks.
  • 5 Sureshot Ways to Avoid Algorithm Penalty from Google

    Swaraj Nandedkar
    22 Jun 2014 | 12:35 am
    It is quite frustrating issue of sudden traffic drop for bloggers and internet marketers. It mostly happens when search engine giant Google  roll out their algorithm update. It is like a worst nightmare for all of us if we lose our blog traffic and income too. What is important for bloggers than traffic and income? Recently, Google […] The post 5 Sureshot Ways to Avoid Algorithm Penalty from Google appeared first on WordPress SEO Tricks.
  • Do You Know These 15 Awesome Facebook Tricks?

    Deepak Singh
    7 Jun 2014 | 5:10 am
    Hello Friends, if you are a Facebook addict like me, then I am 101% sure that you know how to add/remove friends, deactivate account, update status, upload pics/videos, mentioning people on your posts, checking-in,creating groups and fan pages.  Want to learn some new Facebook hacking tricks? If your answer is yes, then you are at […] The post Do You Know These 15 Awesome Facebook Tricks? appeared first on WordPress SEO Tricks.
  • INinbox Review: Best Email Marketing Tool For Small Business

    Deepak Singh
    21 May 2014 | 2:09 am
    Those of you who are new to internet marketing must be thinking what the hell is Email Marketing? Isn’t you? Well my dear friends Email marketing is nothing but a form of b2b (business to business) marketing with the help of which you can share and promote your blog posts, product and services with your […] The post INinbox Review: Best Email Marketing Tool For Small Business appeared first on WordPress SEO Tricks.
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    - Bloggers Ideas

  • How to Speed up WordPress Without Caching

    Jitendra vaswani
    29 Jul 2014 | 2:46 am
    Have you ever given a thought on speeding up your WordPress without Caching? There is a possible as well as working solution for it, which you’ll be learning about a little later in this article. After tons of experiments and making use of limited no. of WordPress plugins, I made it possible! For the home page to get a Google page speed score of 98 is something which is not an easy job and that too without any usage of cache plugin. So here I would like to reveal some secrets that will surely help you to increase your WordPress blog’s loading speed. Recommended: Responsive WordPress Blog…
  • Interview with Florin Birgu: Sharing Online Marketing Strategies for 2014

    Jitendra vaswani
    28 Jul 2014 | 12:31 pm
    Hey you bloggers we are back again with another stunning interview session! As part of our BloggersIdeas interview series, today we have Freelancer & Professional online marketer Florin Birgu, he is skilled  in programming and technology, who would be sharing his experience in online marketing. He is currently working at eggmetrics.com & always keen to learn new stuff in online marketing. Lets explore with Florin Birgu. First of all thanks a lot for coming on my blog Florin, you made my day by accepting my interview request. Tell me something about yourself & your educational…
  • 10 Common WordPress Theme Issues & How to Fix Them

    Jitendra vaswani
    27 Jul 2014 | 10:29 am
    There are number of forum posts clicked every day, not only on WordPress.org but on many other forums and obviously almost every theme developer’s support page concerning the most common issues that can be answered out very easily and quickly. You spend money on these themes and when they don’t seem to work as they were promised by the theme developers, you feel heart broken and cheated. But I think nowadays the community members and theme developers are bored of answering the same questions again and again, so this article has just been written for most of the common WordPress theme…
  • SEO Quality of a Link [Infographic]

    Jitendra vaswani
    25 Jul 2014 | 1:37 pm
    This infographic will tell why quality of link is very important, as I have shared in my previous post that why right link building is important in SEO. So quality of link is still very important in SEO 2014. So this infographic will help you to understand the quality of link in SEO.     Source: OrangeLine The post SEO Quality of a Link [Infographic] appeared first on - Bloggers Ideas. Related posts: Why Google Dislikes Your Website Why Alexa is Important & How Can You Improve Alexa Ranking
  • SEO Tips From the Experts [Infographic]

    Jitendra vaswani
    25 Jul 2014 | 1:26 pm
    Check out this Infographic from Hubspot, there are some short & unique SEO  tips from SEO experts like Rand Fishkin, Stephanie Chang , Dharmesh Shah & Greg Shvey. I found this Infographic very interesting on Hubspot, so I decided to publish it. From: HubSpot Marketing Software Dont forget to share this awesome infographic  in social media. I will be pleased if you share this now ! Join BloggersIdeas on Facebook, Google+ & Twitter for more updates ! The post SEO Tips From the Experts [Infographic] appeared first on - Bloggers Ideas. Related posts: Three Ways To Make Sure…
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    E2M Blog

  • How You’re Unintentionally Ruining Your Facebook Engagement – And How to Fix It

    Adrienne Erin
    13 Jul 2014 | 10:50 pm
    Sometimes, it seems like Facebook is just changing its algorithm solely to negatively affect organic reach – the number of people who see your post without you paying for them to see it – especially for business pages. For instance, in October 2013, organic reach fell horrendously, worrying marketing and social media managers all over the world. Organic reach was, on average, reaching 12.05% of fans in October; by February reach had fallen to 6.15%. Facebook claims this happened not because they were punishing business pages that weren’t using paid ads, but rather, it was the natural…
  • The Anatomy of a Local Business Listing – The Ultimate Guide

    Vivek Patel
    6 Jul 2014 | 11:32 pm
    “Supersize your business profits with Local SEO”. That’s the buzz words these days, and you will struggle to find a business, irrespective of its size, not using local SEO to drive visitors to its physical location/s, as well as, increase online traffic. The reason why your neighborhood mom and pop store comes up in your SERPs while searching for grocery stores in your neighborhood is local SEO. With local SEO, your business has better chances of being found by 85% of consumers who use the internet to search for local goods and services. Nobody, in their right minds, will want to miss…
  • Anecdotes Will Kill Your Search Ad Conversion Rates (So Do This Instead)

    Pratik Dholakiya
    23 Jun 2014 | 4:44 am
    I’ve said before that human beings are very story-oriented. Most of us aren’t riveted by logic, facts, and data. We like stories because we think in terms of motivations, goals, and struggles. With that in mind, you might think that a personal story or anecdote is the best way to take advantage of search engine advertisements. You would be wrong. Very wrong. In a review of 14 scientific studies that compared the persuasiveness of various kinds of evidence, anecdotal evidence was found to be the absolute worst choice. While we as humans might be able to relate to stories better than just…
  • E2M Eagle’s Eye – 20 Jun 2014

    Rohan Ayyar
    20 Jun 2014 | 2:40 am
    It’s Friday again and the Eagle is back. No, he’s not been kicking a ball around or flying over Brazil. He’s been hard at work getting the spiciest nuggets in search marketing for you! CRO and negative SEO received more than their usual share of attention the past week. Scroll (and click) away!   Google Panda 4, and blocking your CSS & JS https://yoast.com/google-panda-robots-css-js/ A neat example from Joost de Valk of a site that got hit by Panda 4.0 because its CSS and JS files were blocked from being crawled. If Google can’t see your ads, they assume you’re overdoing…
  • How to Create a Future Proof Strategic SEO Backup Plan

    Manish Dudharejia
    14 Jun 2014 | 7:24 am
    It’s been a pretty interesting few weeks for SEO and online marketing enthusiasts. With the recent Panda 4.0 launch, eBay’s fall from grace in search rankings, the sudden death that PR sites faced and the Payday Loans 2.0 update, Google has been keeping us all on our toes. Endless discussions about the repercussions of each release, analysis into the cause and effect relationships for eBay and PR websites have all seen huge interest from webmasters and SEO experts the world over. After all, as custodians of our websites, it’s our job to stay on top of every new diktat from Matt Cutts…
 
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    Search Engine Journal

  • Bing Launches New Resource About Malware-Infected Sites by @mattsouthern

    Matt Southern
    29 Jul 2014 | 2:07 pm
    David Felstead, Principal Development Lead at Bing, announced a new feature that Bing has been working on to ensure its users are well protected. For some time Bing has been cautioning users when a search result could be potentially harmful. However, access to any further information was only available to those with a Bing Webmaster account. Bing has solved that problem with the launch of their new Bing Site Safety Page. The new Bing Site Safety Page is a portal where all Bing users can go to learn why a particular site is being flagged, how long it has been […] The post Bing Launches New…
  • Improve The CTR Of Your Product Listing Ads With New Product Ratings From Google by @mattsouthern

    Matt Southern
    29 Jul 2014 | 1:07 pm
    Google announced today via the Inside AdWords blog that they’re introducing product ratings on Product Listing Ads (PLAs). Product reviews provide critical information to shoppers making purchase decisions. To help shoppers easily find this information when searching for products, we’re introducing product ratings on Product Listing Ads. The changes will affect Google users in the United States. Shoppers searching on Google will now see product ratings appear in the form of stars and review counts on Product Listing Ads across google.com and google.com/shopping. Review data for the…
  • The Return of “Barnacle SEO” and Why It’s Perfect for Small Businesses by @dariozadro

    Dario Zadro
    29 Jul 2014 | 5:32 am
    Small business owners face a number of challenges when competing for attention on the web. As advantageous as the internet is by making it easier for companies to promote their brand and build a strong customer base, it doesn’t necessarily treat all businesses equally. For the smaller business owner, typically working with a limited budget, it can be difficult to gain any real traction in the online search results. Larger businesses, working with greater budgets and more extensive SEO teams, typically get the prime real estate when it comes to the SERPs. So what is the small business owner…
  • 10 Unique Insights For Your Social Media Monitoring via @buffer by @courtneyseiter

    Courtney Seiter
    29 Jul 2014 | 4:50 am
    One of the most fascinating things about social media is its ability to clue you in to things that you might otherwise have had no idea even existed—there are tons of conversations, communities, articles and so much more just waiting to be discovered online. The trick is: How do you find all of the information online that’s relevant to you and your interests and bring it back in such a way that you can make use of it all? The answer, for many brands and individuals, is social media monitoring. With the tools and strategies of basic social media monitoring, you can always keep an eye…
  • 6 Effective AdWords Optimization Techniques for Beginners by @AndrewLolk

    Andrew Lolk
    29 Jul 2014 | 4:01 am
    One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as well. We often have prospective clients calling us asking about the latest feature from Google. In their mind, all they need to do is to optimize their Ad Sitelinks because now they are a factor in the Quality Score equation. Or they might just need us to write mobile ads and then they will take it from there. However, when we open […] The post 6 Effective AdWords Optimization Techniques for…
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    AutoRevo Blog

  • Actually USE Your Website – Tuesday Tip Video Clip

    Greg Gifford
    29 Jul 2014 | 8:21 am
    Actually USE Your Website [VIDEO] Take a step back and think about why you’ve got your dealership website… To get more leads, right? So why is your site so boring? This week’s video talks about how you should optimize your site to make it awesome, so you’ll get more leads – and sell more cars. VIDEO TRANSCRIPT: Hello again, and welcome to another Tuesday Tip Video Clip. This week, we’re talking about your dealer website – specifically, what you actually do with your website. Take a big step back, and think about why you actually have your website. No…
  • Citations for Local SEO – Tuesday Tip Video Clip

    Greg Gifford
    22 Jul 2014 | 11:32 am
    Business Citations [VIDEO] Citations (listings of your business name, address, and phone number on other websites) are an incredibly important factor in how your dealership will show up in local search results. Most auto dealers have never heard of them, and most automotive SEO providers don’t do anything with them – so just a little bit of citation work can make a HUGE difference in how you rank. VIDEO TRANSCRIPT Hey there – thanks for stopping by for another Tuesday Tip Video Clip. This week, we’re talking about citations. If you haven’t heard of them before, citations…
  • Targeted Vehicle Descriptions – Tuesday Tip Video Clip

    Greg Gifford
    15 Jul 2014 | 8:48 am
    Targeted Vehicle Descriptions [VIDEO] Just like you’d post different photos on AutoTrader than you’d post on Craigslist, you should be writing different vehicle descriptions for the different websites. The shoppers on each site are looking for different things, so your descriptions should be tailored to the type of site the inventory is listed on… VIDEO TRANSCRIPT Welcome back to another Tuesday Tip Video Clip. This week, we’re talking about vehicle descriptions. There are 3 areas we’re gonna hit here – dealers who don’t write descriptions, dealers who write bad…
  • Don’t Use Google Translate – Tuesday Tip Video Clip

    Greg Gifford
    8 Jul 2014 | 12:52 pm
    Don’t Use Google Translate [VIDEO] VIDEO TRANSCRIPT Welcome back to another Tuesday Tip Video Clip. This week’s tip is a short one – Stop Using Google Translate! We see dealers all the time who put the Google Translate button on their site… but they’re not really thinking things through. Sure, they want to serve customers who prefer another language, but Google Translate isn’t the best option. Most importantly, if you’re wanting to show potential buyers that you have Spanish speaking employees and service Spanish speaking customers, you want them to be able to see that…
  • Don’t Be a Marketing Zombie – Tuesday Tip Video Clip

    Greg Gifford
    1 Jul 2014 | 12:47 pm
    Don’t Be a Marketing Zombie [VIDEO] VIDEO TRANSCRIPT: Welcome back to another Tuesday Tip Video Clip. This week, we’re talking zombies. Everybody loves zombies. The Walking Dead is one of the most popular shows on TV. Check out the awesome zombie makeup I did a few years ago for Halloween. Awesome, right? When it comes to your marketing, you definitely don’t want to be a zombie. We’re talking traditional zombies here, not hyped up running zombies. Zombies keep trudging along at a slow pace, heading in the same direction. If there’s a loud sound or a shiny object, they’ll…
 
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    Launch Digital Marketing

  • J-School Principles Applied to the Digital Marketing World

    Taylor Ellis
    25 Jul 2014 | 10:32 am
    I’ll be honest — after graduating with a degree in news-editorial journalism, I didn’t exactly know how I was going to fit in at a digital marketing company. However, I wanted to make the jump to a more progressive field and Launch was an excellent place for me to do so. Even though I thought everyone was speaking in tongues for the first few weeks I was here, I caught on and have begun to learn what the digital world is all about. Surprisingly, I’ve realized that a few of the journalism principles I learned at school still hold true at a digital marketing agency.Accuracy is something…
  • Bosak Performance Receives a Customized, High-Power Website Redesign

    Launch Digital Marketing
    24 Jul 2014 | 12:27 pm
    Chicago’s Launch Digital Marketing revamped Bosak Performance’s web presence to make it easier to navigate for custom car enthusiasts.Merrillville’s Bosak Performance has a new website through which to showcase their custom Dodge, Chrysler, Jeep, and RAM performance packages. The new website is as sleek as one of their customized Challengers or Chargers, built not just to look great but also to handle the increased traffic brought by the recent addition of Petty’s Garage parts to their already incredible selection.Bosak Performance, a division of Bosak Motor Sales, is…
  • Zoom Photo Booths Receives a Digital Makeover With a New Website

    Launch Digital Marketing
    21 Jul 2014 | 7:52 pm
    Chicago’s Launch Digital Marketing rebuilt the site from the ground up to showcase a web presence as unique as each Zoom Photo Booth experience.Zoom Photo Booths, creators of the sharpest looking and most customizable photo booth experience in the Chicago area, now also have one of the sharpest looking and most eye-catching new websites in the business thanks to Launch Digital Marketing. A sleek new scrolling homepage helps streamline users’ experience of the site, and it looks every bit as great on mobile devices as it does on home computers thanks to the site’s responsive…
  • The House of Music and Entertainment Receives a Digital Facelift

    Launch Digital Marketing
    18 Jul 2014 | 2:43 pm
    Launch Digital Marketing of Chicago revamped the venue’s website to boost their online presence and make it easier to navigate.The House of Music and Entertainment (affectionately referred to as H.O.M.E.) and Launch Digital Marketing have paired up! Launch has developed a brand new site to keep everyone updated on some of the most exciting events coming to Chicagoland.Located in Arlington Heights, H.O.M.E. draws visitors from all over Chicago and the suburbs for events that include concerts, trivia, karaoke contests, paint parties, casino nights, and more, and when they felt the need…
  • E-Commerce and Inventory Management for Startups

    Alejandro Sanabria
    18 Jul 2014 | 1:12 pm
    Starting a new E-Commerce store is exciting, but every time I start a new project, business owners seem to miss something essential: inventory management. No matter what platform you are looking to use (Magento, WooCommerce, custom, etc), if you are selling non-digital products you will need to manage your inventory. You could save thousands of dollars if you do this right, so below are a few things to keep in mind.1. Number of WarehousesIf you have more than one warehouse, you will need a way to catalog which products you have in each location, as well as the individual stock count of each…
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    SEO Ultima

  • Impact of Users Search Habit on SEO

    Silver Teede
    14 Jul 2014 | 1:18 am
    A caveat: The content is lenient to SEO technology Technology evolves and so is user behavior. What we are seeing today is a constantly evolving habits, attitudes and interactions between technology and us humans. Search, search behaviors and search habits evolve with technology (including SEO technology, which will be explained later), and the changes are […]
  • Ten Reasons Why Brands Should Invest More in Content Marketing

    Various Writers
    19 May 2014 | 12:46 am
    We all know that content is king! “That makes it worth investing in!” assert marketing gurus. The content being referred to here, is the kind that belongs to individual or brand/company websites on the world-wide-web. If you are the owner of an ecommerce store and want to reach out effectively to your target audiences, marketing […]
  • Top 3 Reasons Why Small Businesses Need to Invest on Digital Marketing

    Various Writers
    16 May 2014 | 12:27 am
    The competition is getting tighter and only the popular and strong survives. Businesses need to adapt to the shifting and growing market, online market that is. Since the formal boom of digital marketing at least a decade ago, the global and local markets have changed, prompting both large and medium businesses to change their ways. […]
  • How to Effortlessly Rank in the Search Engines Using Google Plus

    Various Writers
    30 Apr 2014 | 1:19 pm
    If you naturally want to rank high in the search engines, without engaging in dirty, SEO, or unethical link building, like most bloggers and online entrepreneurs do, this will be the most important article you’ve ever read! You know why? Because I’m going to take you by the hand, and guide you step by step, […]
  • Fix SEO Errors to Boost the Site Visibility

    Various Writers
    20 Mar 2014 | 8:24 am
    If you are not getting the desired site ranking from your existing SEO strategy, you should start looking for issues with the website itself. Blaming content, keyword creation and creating back links won’t do any good in case there is a technical issue with the website itself. There are endless ways by which you can […]
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    Fannit

  • The Biggest Misconception About Sales & Marketing

    Fannit.com
    23 Jul 2014 | 10:57 am
    As an internet marketing company, we’ve been able to work with a wide variety of companies in the Seattle area and abroad whose internet marketing problems have been all over the board. Now, from my comment there, you may be thinking that the list of possible problems on the marketing problem board is quite large – actually, it’s not. In fact, when everything is boiled down, there are really only three primary issues       Not Enough Traffic (Top of the funnel problem)       Not Enough Leads (Middle of the funnel problem)       Not Enough Sales (Bottom of the funnel…
  • Your New Website Is Killing You. Here’s Why.

    Fannit.com
    17 Jul 2014 | 4:53 pm
    You’ve come to terms with it. Your website is outmoded, outdated, and outshone. It’s time for a redesign—a revolutionary website redesign. So, you’ve decided to set to work and make it come to fruition. Before going further in any website design project, there are some very serious financial dangers that you should know about before jumping in - and I’m not talking about the cost of the website. Here are the potential dangers you face for your company’s bottom line, and how you can combat them. Danger 1. Drop in Revenue From Loss Of Rankings During a revolutionary design, content…
  • The Ultimate Guide To Bigger And Better Titles (And by bigger, we mean Awe-inspiring)

    Fannit.com
    14 Jul 2014 | 10:08 am
    You’re a business leader and marketer. You have been for years now, and you have quite a large stack of very successful articles under your belt. You know how to appeal to your persona, you know how to create the perfect voice, and you know how to drive sales with your incredible content. You have read countless articles on how-to create the most impacting and powerful content, and listened to innumerable podcasts on the same topic. But, you haven’t read this article yet. As fellow marketers, we know that there are some things that bear repeating. One such topic is how to use words that…
  • 5 Reasons Why Content Marketing Is The Best Move For Your Company’s ROI

    Fannit.com
    8 Jul 2014 | 10:06 am
    Content marketing and outbound sales strategies are often pitted against each other, like brutish bloodied boxers waiting for the bell. Some are convinced that one must win and the other must lose – and that’s unfortunate. I would suggest that we take the strengths of both and pit them against the real problem – doing business successfully in a competitive world. Yet, I do understand – a change must be worth the investment. For CEOs, marketing managers, and business consultants who have consistently worked within an outbound sales strategy for finding customers, we…
  • Meet Their Needs: Using Influence and Motivation In Marketing

    Fannit.com
    19 Jun 2014 | 3:25 pm
    Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them to do because they want to do it.” “Motivation is the art of getting people to do what you want them to do because they want to do it.” To influence someone doesn’t mean that you make the decision for them. Rather, it means that you present persuasive reasons for them to make a decision that you want them to make. They’re still deciding, you’re just helping them make your decision. Basically, you show them why…
 
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    Top 5 SEO

  • Negative SEO: What Happens When You Go To War With A Link Network…

    David McSweeney
    16 Jul 2014 | 11:11 am
    I’ve picked up quite a few new links recently. In fact, in the past month I’ve picked up over 11,000. Check out this graph from Ahrefs, which shows the total number of referring pages to top5seo jumping from 3,261 on the 12th June to a whopping 14,447 on July 11th. Referring domains have jumped from 214 to 575 in the same period. So, what’s the reason for this huge increase? Well, you may already have guessed, but we’re looking at two words that are the subject of much contention in the SEO community at the moment: - Negative SEO And to really make this interesting,…
  • White Hat Link Building: The Zen Masters’ Guide

    David McSweeney
    2 Jul 2014 | 5:01 pm
    White Hat Link Building : The Zen Masters’ Guide Link building has long been the cornerstone of SEO and with google recently confirming that they do not envisage devaluing links as a metric any time soon1, building links to your website will remain a priority through 2014 and beyond. If you want to be visible in the search engines you need links, but post Penguin2, building the wrong kind of links will see your site penalised. Confusing? A little, but fear not! Read on as we dig into how to build links in a white hat way that will see your site build authority, rise up the rankings and…
  • Dual Targeting Content For Double The Links

    David McSweeney
    22 Jun 2014 | 10:32 am
    I’m always looking for ways to get more ‘bang for my buck’ from client content marketing/link building campaigns and today I’m going to share one of my favourite tactics for doing just that – dual targeting. The premise is simple: - We’re going to create a great piece of content themed around our niche, but it is also going to be connected to another niche, allowing us to effectively double up our prospect list. And doubling up our prospect list = the potential to double up on our backlinks! What’s not to like? This works particularly well in niches…
  • Content Rebirth: How To Increase Traffic By 496% In 4 Hours

    David McSweeney
    21 Jun 2014 | 6:53 am
    Do you want your content to work harder for you? More links, more shares, more traffic? Have you ever poured your heart and soul into an epic post that you feel just didn’t get the attention it deserved? What if that content could have a second chance? Well, the good news is… it can. Today I’m going to share with you a tactic I have used successfully many times in the past to breathe new life into old posts, to pick up fresh links and shares and to get a loads of new eyeballs on content that was previously consigned to wander alone and unloved in the cyber wilderness. I call…
  • How To Build Panda (And Penguin) Proof Affiliate Sites

    David McSweeney
    3 Jun 2014 | 10:41 am
    The SEO world was in a tizzy again last week with the roll out of Panda 4.0. The usual horror stories from panicked webmasters of lost traffic, lost revenue and lost hope abounded. What was I doing when Panda 4.0 hit? Well, I was up on Skye for a few days break with very little access to internet – in fact, my connection was so poor that I happened to miss the announcement altogether. I did manage to get an hour or so catch up work done each day from an internet cafe; checking my emails, replying to comments, checking my stats for my various affiliate sites and client sites. What did I…
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    Seven Boats Info-System Pvt. Ltd

  • Create Strong SEO Profile by Opting For Right Type Of Hosting

    Debajyoti Banerjee
    19 Jul 2014 | 9:11 pm
    Create Strong SEO Profile by Opting For Right Type Of Hosting It is difficult to achieve the best ranking for your website without SEO ranking. If you adopt the right strategy, it will be easy for you to achieve high search engine rankings. An SEO profile is incomplete without SEO hosting. SEO hosting refers to use of traditional and nontraditional methods to optimize a website or blog. You will come across several companies which offer this type of hosting. Hosting can affect your search engine rankings to a large extent. It will determine whether a customer will land on your webpage or…
  • Secrets of a killer blog post [Infographic]

    Debajyoti Banerjee
    16 Jul 2014 | 11:38 am
    Secrets of a killer blog post [Infographic] Source: WhoIsHostingThis? You might also like:How to get Content Ideas for Websites [Infographic]Impact Of Internet Marketing Strategies On Emerging Online…Tips to Write Interesting Blog ContentBlog Syndication: What, Why, HowWill Google Penalize Sites with Excessive Above-the-Fold…Seven Boats Info-System Pvt. Ltd
  • Various Attributes That Differentiate WordPress From Drupal

    Debajyoti Banerjee
    16 Jul 2014 | 11:04 am
    Various Attributes That Differentiate WordPress From Drupal Of the different trends in web designing that are in vogue among the web designers around the world, a popular one is the use of open source software. These are easy to use and since these can be downloaded for free and installed easily, web designing has also become easy with this open source software. In the community of web designers there has been much discussion and comparison between the two leading CMS, WordPress and Drupal that is used by the designers worldwide. These open source Content Management Systems are built on MySQL…
  • Is Your Content Worth Sharing?

    Debajyoti Banerjee
    4 Jul 2014 | 11:57 am
    Is Your Content Worth Sharing? Before you daydream about going viral with your content online, ask yourself: is the content worth sharing? You have to understand that for the content to go viral online, it has to be taken up by many online users and readers. These users are not your employees or paid advertisers. They will only take up your content for sharing if they feel that it is worth their time doing so. They will also be interested in your content if it portrays them in a good light. Here are some tips you can use to make your content worth sharing: Expert Opinion Counts: No one wants…
  • The Joint Partnership that is SEO

    Debajyoti Banerjee
    3 Jul 2014 | 11:38 am
    The Joint Partnership that is SEO SEO is not, and cannot, be a solo show. The success of the SEO team has a lot to do with the client and the business they are conducting the optimization for. There has to be a perfect synchronization between the strategies of the SEO team and the requirements of the client. Just like maintaining this perfect balance is the right choice for any SEO team, it holds true for the clients as well. When you hire a SEO team to handle search engines for you, you have to listen to their advice and make those technical changes in strategy that they suggest, without of…
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    Content Strategy Hub

  • Marketing for Consultants Survey: The Profitable Tactic You Likely Aren’t Using

    Eugene Farber
    14 Jul 2014 | 6:28 am
    The good folks over at Consulting Success have recently finished conducting their annual marketing for consultants survey. The results are quite interesting. One thing that Michael Zipursky (head honcho over at Consulting Success) points out is the difference in marketing spend as compared to 2013. Consultants are spending less on marketing. But income levels have stayed pretty steady. So that means they are more profitable. This is really in line with industry trends (as consulting is a booming market and is growing rapidly). Companies are seeking to hire consultants more than ever before.
  • The 4 Step List Building Plan to Get More Email Subscribers

    Eugene Farber
    10 Apr 2014 | 12:44 pm
    It’s really difficult to think of a business that can’t benefit from email marketing. It’s cost effective. It keeps you on top of mind of potential customers so that even if they aren’t ready to buy now, you’ll be there when they are…and top of mind of current customers that are more likely to refer you. And the list goes on… But in order to get into email marketing to begin with, you have to build a list. Now, building a list is easy. Anyone can build a list. Building a targeted, profitable list is a bit more tricky.  So here are four steps to…
  • Big Brands, False Promises and Marketing Alternatives that Really Work

    Eugene Farber
    24 Mar 2014 | 1:48 pm
    You know what really grinds my gears? When ancient companies (I’m looking at you Yellow Pages) tell unsuspecting customers flat out lies to make sales. I recently had a conversation with a business owner who was at a cross roads. His business was growing enough that he was getting plenty of customers to keep busy. But not enough customers to fill the two locations that he had. Plus, he didn’t have enough man power to take care of two locations. So there were two choices: hire someone for a second location and improve marketing or scale back. He was leaning towards the first…
  • How to Go Viral: The 5 Keys to Unlock the Viral Door

    Eugene Farber
    10 Mar 2014 | 12:29 pm
    Chances are you’ve ended up on an Upworthy page at one point or another. They are masters at leveraging social networks to drive traffic to their site; a site that displays content…which isn’t even theirs. And while they’d be the first to admit that they don’t now exactly how to go to viral (that can’t be completely predicted), they do have a set of rules they pay by. When trying to go viral yourself, you can do worse than to model your efforts after a company that is doing it so masterfully…over and over again. Plus, modeling sites like Upworthy and…
  • [Infographic] Where Teens (and Trendsetters) Spend Their Time Online

    Eugene Farber
    1 Mar 2014 | 6:37 am
    When marketing to a target audience, it’s obviously important to figure out where that target audience is “hanging out.” This infographic which I first discovered on AdWeek paints a pretty good picture of where one very important demographic (teens) can be found when they are online. Teens have more spending power than ever. They also have more “trendsetting” power than ever. So for many businesses this is an important demographic to get in front of. It seems that for all the talk of Facebook’s popularity loss among the younger audience, it’s still…
 
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    Positionly Blog

  • The Zen of SEO: Earning Links by Helping People

    Tad Chef
    29 Jul 2014 | 2:50 am
    While many people use Zen solely as synonym of “awesome” I’d like to show that you can translate your Zen practice into your work as an online publisher. Helping people without judging them is one of the main tenets of the awakened Zen practitioner. How does it differ from the fake servility of many businesses?... Read more » The post The Zen of SEO: Earning Links by Helping People appeared first on Positionly Blog.
  • 5 Tips To A/B Test The Right Way

    Siddharth Bharath
    25 Jul 2014 | 7:40 am
    Do you remember those little lab notebooks you kept when you were a kid at school? You’d run experiments in class and carefully document the entire process. First your professor would ask a question. Then you’d do a bit of reading and come up with a hypothesis. Finally, you’d test the hypothesis by running an... Read more » The post 5 Tips To A/B Test The Right Way appeared first on Positionly Blog.
  • Keyword Research Masterclass: Using the Google Keyword Planner

    Chris Meier
    23 Jul 2014 | 1:54 am
    Research and Development (R&D) is something we tend to think of in terms of scientific and medical fields, and the manufacturing industry. Not content marketing. But think of your typical week (or even day) as a content or online marketer for the website you manage. Isn’t a lot of what you do a variation on... Read more » The post Keyword Research Masterclass: Using the Google Keyword Planner appeared first on Positionly Blog.
  • How to Master SEO with Google Analytics – Beginners Guide

    Paweł Grabowski
    23 Jul 2014 | 1:34 am
    Rankings are a great measure of SEO success. They don’t paint the whole picture though. You may know that what you do is working. But what about your boss, a business partner, client, spouse or whoever else you have to report to? Current rankings for a particular keyword are not enough to convince them to... Read more » The post How to Master SEO with Google Analytics – Beginners Guide appeared first on Positionly Blog.
  • Earning Links Without Content Creation

    Tad Chef
    16 Jul 2014 | 5:34 am
    Now that most SEO experts agree that link building is actually earning links we have to dispel the myth that modern SEO is solely about “great content“. It’s true, you can earn links with exceptional content pieces for sure. You can do it by creating value and encouraging gratitude without acting as a publisher too.... Read more » The post Earning Links Without Content Creation appeared first on Positionly Blog.
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    omnicoreagency.com

  • The Defintive Guide to Blogger Outreach (Part 1 of 2)

    Salman Aslam
    7 Jul 2014 | 12:00 am
    Relationship building is the key towards a successful digital marketing strategy. As content marketers and link builders, the ability to identify and connect with key influencers and decision makers in your industry plays an important role in your success online. But wait, if you’re one of those who think  ‘guest blogging is dead’.  Well, at least according to Matt Cutts.  I bet you didn’t check out this post from Groove HQ “How We’ve Reached More Than1 Million People by Guest Blogging.” The thing is that guest blogging was being practiced for a number of…
  • 10 Ways to Capture and Generate Leads Online from Website

    Muhammad
    9 Jun 2014 | 12:00 am
    It is the dream of every business owner to have a website that generates leads for their business. I respect this desire however as they say Hoping is not a Strategy, you have to take action. A website must Do Something, it cannot just act as a brochure, eating up your budget in hosting and domain renewals. It must generate leads for your business which you can nurture and prospects. Today we’ll focus on this marketing challenge ie. How to Generate Leads. There are people who have figured it out and are doing it very well, while others just don’t get it. There are 10 Ways which…
  • The Essential Social Media Design & Sizing Cheat Sheet

    Salman Aslam
    2 Jun 2014 | 12:00 am
    If you’ve been active on social media for a while, or you just made your accounts, you’ll realize that when it comes social media, visual content and social media go together like French fries and dip sauce, and all comes down to the last pixel. Social networks are constantly adding up more features, visual elements, and it seems like every day when you wake up, you see a new element or iteration being made to the social networks you are active, making you go back and figure out the right size of cover images, post images and align your campaign according to the latest set of changes.
  • 12 Free Social Media Hacks to Fuel your Content Marketing Efforts

    Salman Aslam
    19 May 2014 | 9:53 am
    It’s no secret that social media is a great and leading traffic source for many businesses but not everyone is getting it right. This is the reason why Gary Vaynerchuk, in his talks, constantly makes a case about using social media as a native story telling platform and not the distribution channel. While I agree with his argument, I also believe that businesses are not doing the distribution part right and there are hacks with which you can use social media as a native distribution channel instead of a native story telling platform because let’s be honest, not every company has or can…
  • The Definitive Guide to Hiring a Digital Marketing Agency

    Muhammad
    5 May 2014 | 12:00 am
    Every business may encounter this at some point – the dreaded (yet absolutely essential) choice of  hiring digital marketing agency to do business with. Sure, you know all about the reasons why most people choose an agency, like years of experience, certifications, pricing, and the reviews you find about them online. But what about the intangible reasons why people go with an agency? What can you do to find an agency that will really work for you but won’t just make their case with a handful of stats and a certification badge on their website? At Omnicore Agency, we believe that…
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    US Lead Network

  • Things To Know When Setting Up A Medical Or Dental Website

    admin3
    18 Jul 2014 | 4:52 am
    As a medical or dental office, it is essential to have a website for many reasons. We are in the days where more and more people look to the Internet to find information about healthcare services in their area. The website needs to convey professionalism and patient-orientation so that it attracts more patients to your practice. Keywords come to play as well to enhance search engine results so that more patients find your website. Where healthcare services are becoming more competitive, based on prices and other factors, it is important to stay up on the technological trends many other…
  • Tips For Effective SEO Marketing For Your Dental Practice

    admin3
    18 Jul 2014 | 4:49 am
    If you are looking into SEO marketing and want to know what it entails, there is a wealth of information out there. It can be daunting to explore this new way of marketing, especially when you have little time to invest into learning the ins and outs of search engine optimization. If you are looking to give SEO marketing a try, below are some helpful tips to determine your course of action:Dentist SEO Marketing1.    Know Your AudienceStart by defining your target audience. Defining a target audience involves determining their age, sex, geographic locations, and especially their needs. You…
  • How the US Lead Network can Build Your Pain Management Practice

    admin
    19 Jun 2014 | 8:19 pm
    US Lead Network is a pay for performance lead generation company for healthcare practices nationwide such as pain management centers. The owner of US Lead Network previously owned a pain clinic and obtained 80% of his patients online.With an understanding of how to build a practice with web marketing, the way the company works with pain management clinics is on a pay for performance basis. The network builds branded websites that offer exclusive leads that are qualified according to geography, payer mix and treatment offerings. The Network utilizes an answering service to take the onus of the…
  • How to Get Your Medical Practice Website on the First Page of Google

    admin
    17 Jun 2014 | 8:18 pm
    Each year that goes by, more prospective patients are turning to the internet to find their specialty medical providers. This includes everything from pain doctors to orthopedic surgeons, plastic surgeons, ENT, sports medicine and so on.The Internet can be the most cost effective patient acquisition tool available. However, most medical practices either do not have the time to spend on Internet marketing or have simply avoided it altogether.This would be a mistake. Having said that, even those medical practices who have a substantial web presence need to work on it in order to gain first page…
  • Best SEO Practices for Dental Internet Marketing

    admin
    17 Jun 2014 | 9:16 am
    Best SEO Practices for Dental Internet Marketing At US Lead Network, we know that launching and maintaining a successful internet marketing campaign for a dental practice in Phoenix or any other major US city requires a high level of dedication and attention to detail.Content is Key for Internet MarketingThe most important part of receiving online brand recognition, referrals, leads, and favorable placement on Google’s search result pages is through effective and efficient use of SEO techniques. With Google frequently changing its algorithms, one of today’s most bulletproof online…
 
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    MyBlogPromo-Blogging Tricks and Tips

  • How to Remove 404 Broken Links Errors Completely from Web

    Pramod Sharma
    28 Jul 2014 | 10:20 am
    Whenever you remove any page from your website, whenever a user enters the Web page of your website such that doesn't exist at all, then that website header displays the 404 error. So what really is It.? 404 is the code which gets displayed whenever the Web doesn't have the page due to removal or errors. People also call it broken links and it really isn't a big problem at all.Everybody among us always have plenty of such types of errors and broken links and usually they don't affect a blog or site in term ofseo if the numbers are not too high, if it is, then you need to worry little as it…
  • 15+ Sites To Earn Money by Uploading Files Online

    Pramod Sharma
    25 Jul 2014 | 11:30 pm
    Making money online seems to be very easy but it requires hard earned efforts to earn money. There are many different ways of making some bucks online every month and I have discussed many of them in the past here.But these methods will require some effort from your side. But what if you are able to get good amount by simply uploading files online?Yes, you can easily do so. You just need to upload files to these file hosting site and you will paid every time someone download your file. For that you would be able to get $1 to $10 per download easily. All of these sites have easy payment…
  • InkThemes Review - Best & Easy To Use WordPress Themes

    Pramod Sharma
    23 Jul 2014 | 2:01 am
    When I first started using WordPress, I thought of using free theme as I used to do on BlogSpot. After trying hard to find number of free themes out there, I realized that something is missing in my design and that is costing me in increased bounce rate and ultimately my traffic. So I came across InkThemes, one of the established premium WordPress themes site which offer awesome themes covering almost every genre .InkThemes recently celebrated its 3rdbirthday and with total redesign it Surpassed 23000 users mark. One of the reasons to choose InkTheme was its trail version facility by…
  • Top 5 Duplicate Content Checker Tools And Website

    Pramod Sharma
    20 Jul 2014 | 9:30 pm
    How would you feel if you worked hard to create quality content and somebody else just select your article and press two keyboard keys Carl+c and paste it in his blog. That is one case where duplicate content produced  affects your SEO ranking. You can use copyright firms and submit DMCA complain to Google in order to make yourself clean, but how would you find whether your content is being copied by someone else or not?So today we have come up with the best free tools to check duplicate and plagiarism content on your site or blog. you may also be caught in trouble with your own…
  • Fix Duplicate Meta Description Error in Webmaster tool

    Pramod Sharma
    16 Jul 2014 | 5:04 am
    You know how important it is to effectively use Google webmaster tool to analyze your website or blog performance in search engine and setting up various parameters to make your blog seo friendly. I already emphasized a lot on webmaster tool uses and how it helps to improve indexing speed.One of the problem that many bloggers usually face in webmaster tool are 404 Broken Links Errors which you can easily fix by reading this full guide in link and others errors are in Html improvement section which include duplicate meta tags description error and duplicate tags errors which I am going to talk…
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    FiTCoM

  • More Material Design from Google

    Roland Fortune
    28 Jul 2014 | 12:44 pm
    Last week the Google Play Store got a Material Design face life giving it a rich new look we that we were waiting for. So for those who don’t know Google has set a fall release for it’s new android operating system(so far only named L for the developer preview) and with that brings a drastic redesign of the user interface calling it ‘Material design’. This would also be present in apps in the Google play store as the new standard. The new version of android through material design offers animation and contextual changes each time you interact with anything from each…
  • Cellphone Unlocking: An Email From The White House

    Roland Fortune
    25 Jul 2014 | 9:03 pm
    It’s not everyday that I check my email and see that the sender is the White House. So I was skeptical but when reading through I realized that last year I and over 114,000 others signed an online petition to allow for smartphone unlocking in the US: “Note: You’re receiving this email because you’ve previously petitioned the White House on cell phone unlocking“ Cellphone unlocking has been a hot topic, why? Because US mobile phone carriers want(ed) to outlaw the practice because they do spend a lot of money to subsidize the phone they offer with contracts and…
  • App Review: Rec. (screen recorder)

    Roland Fortune
    30 Jun 2014 | 5:21 pm
    So way back in Android 4.1(Jellybean) users were trilled to finally be able to take still images of their device’s current screen(home screen, games, video, etc), or simply put; take a screen shot. So since then users have been wanting to go a step further by recording the action done on the screen and making it into a playable format. Android 4.4(KitKat) was about to change that when it introduce the feature. But….there is a downside here; you can only use it while your device is connected to a computer and you must use command prompts to get it to work. So to the average Joe…
  • The Amazon Fire Phone: what’s the big deal?

    Roland Fortune
    19 Jun 2014 | 9:57 am
    Yeah so yesterday Amazon held a press conference in which it unveiled it’s “Amazon fire phone” apparently so named after it’s line of kindle ‘fire’ tablets. So what does this hot new ‘fire’ phone have that we should be interested in? Let’s talk some features, specs, availability and pricing. 1. Dynamic Perspective: 3D reborn? This new feature and it looks pretty cool is this thing call perspective which works with a combination of the four front facing cameras(not including the one for taking pictures with) and infrared sensors to track…
  • App review-Droidpack

    Roland Fortune
    19 Jun 2014 | 6:39 am
    When a flagship device is released, phone or tablet, they often come with some pretty good wallpapers. But they are usually exclusive to that device or devices in that particular line. But for those wallpaper enthusiast or those searching for a great set of wallpapers to choose from this app is for you. Interface The app interface is very simple, using one plain and a list of categories with the wallpapers therein of current and past flagship devices(Samsung Galaxy S4/S5, LG G Pro 2/3 and HTC one M7/M8). You can even choose from iOS 7 and 8, Google dedicated, Android 4.4.3 and Google Now. All…
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    Brent Carnduff

  • Goolge Updates Local Search Algorithm (Pigeon Update)

    Brent Carnduff
    28 Jul 2014 | 9:20 am
    Google’s recent update – unofficially labeled the “Pigeon” update – is impacting the local search listings associated with Google Maps (the 7-pack). Although not a lot is known about the update yet, Google did say that it ties local results more closely to Google’s regular web ranking signals, and provides them better accuracy over distance [...] The post Goolge Updates Local Search Algorithm (Pigeon Update) appeared first on Brent Carnduff.      Related StoriesGoogle Adds SEO’s, Web Design and Marketers to Local Search…
  • Google Adds SEO, Web Design and Marketing to Local Search Results

    Brent Carnduff
    26 Jul 2014 | 6:36 am
    We’re back!!! More than 5 years after being removed from the Google Map listings – SEO’s, web designers, and marketing firms are once again appearing in Google’s Local search results! If you’ve been ignoring your own “Local” search optimization, it’s time to make it a priority! 1. Verify your business on Google My Business, Bing [...] The post Google Adds SEO, Web Design and Marketing to Local Search Results appeared first on Brent Carnduff.      Related StoriesGoolge Updates Local Search Algorithm (Pigeon Update)Finally! Connect your G+ Business…
  • Subscription Website & Marketing Packages – WP Subs

    Brent Carnduff
    10 Jul 2014 | 6:52 am
    I’m very excited and proud  to announce the launching of our new partner and “sister” site – WP Subs! WP Subs was created in response to the need for an affordable “out of the box” small business website and marketing package. Our small business Subscription Packages include: A premium, Responsive, WordPress Website High speed, secure [...] The post Subscription Website & Marketing Packages – WP Subs appeared first on Brent Carnduff.      Related StoriesSocial Signals are NOT an SEO Ranking FactorWhat is Content…
  • Finally! Connect your G+ Business Page to your Google Maps Local Listing

    Brent Carnduff
    4 Jun 2014 | 9:33 am
    Many business owners, myself included, created a Google+ Business/Brand page, worked to brand it, develop connections, and publish content from it, only to discover that Google had auto-generated a Google+ Local Page – and a lot of confusion – from our”local” data. If, through optimism, indecision, or sheer stubbornness (I believe it was a little [...] The post Finally! Connect your G+ Business Page to your Google Maps Local Listing appeared first on Brent Carnduff.      Related StoriesGoolge Updates Local Search Algorithm (Pigeon Update)Google…
  • Social Signals are NOT an SEO Ranking Factor

    Brent Carnduff
    15 May 2014 | 5:30 am
    Straight to the point – spoiler alert – social media signals (likes, shares, +1s) – are not direct SEO ranking signals. Have you read otherwise? Yeah – me too. Almost daily I find new blog articles extolling the importance of Social Media as an SEO ranking factor. There’s definitely confusion surrounding this issue, even within [...] The post Social Signals are NOT an SEO Ranking Factor appeared first on Brent Carnduff.      Related StoriesSubscription Website & Marketing Packages – WP SubsWhat is Content Marketing?Advisor Practice…
 
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    Search Engine Sight

  • Does Google AdWords Work?

    Tri Cipto Sudjatmiko
    24 Jul 2014 | 3:09 pm
    Do you still do not know how Google AdWords work for your ad? Okay, here I will explain how it works. Before I discuss further how it works, maybe you should know What is Google AdWords?, If you already know it, you can go to the following explanations. How Google Adwords works To find out how Adwords work and make the most of your advertising budget, it is important that you should familiarize yourself with a few keywords, ad placement, Ad Rank, Quality Score, bid. If you are already familiar with this, then you can easily succeed with AdWords.  Easy? Not as easy as we think! Why do I say…
  • What Is Google AdWords Auction?

    Tri Cipto Sudjatmiko
    23 Jul 2014 | 6:23 am
    When someone thinks about the auction, that they often think of goods sold for the highest bid at the auction. Actually, the ad auction is a process by which Google determines the cost-per-click (CPC) amount advertisers pay for clicks on their ads, ad position, and which ads will perform/appear. Each time a request is made at Google, they run an auction, and whenever a user searches for a word or phrase, Google stores data and group keywords according to relevance.  The advertiser associate ads with different keywords. The ranking of ads from any ad that is calculated based on the maximum…
  • What is Google AdWords?

    Tri Cipto Sudjatmiko
    11 Jul 2014 | 11:26 am
    What is AdWords? Google Adwords is an advertising system model (marketing system) that Google developed to help you in marketing your products or services in Google Search Engine and its affiliated sites, commonly referred to as Search Engine Marketing and where advertisers pay the amount that you have submitted a bid for if someone clicks on your ad as a result of a web search, ie “pay-per-click”! This system is a “pay per click” (PPC), the marketing system of pay-per-click is a great way to get traffic to your site and allow you to reach new customers to grow your…
  • Keyword Research

    Tri Cipto Sudjatmiko
    27 May 2014 | 2:41 am
    Before you research good keywords, you must understand what keyword is. A little bit of my conclusions about the keyword is a keyword is a word or concept with privileges, which means that any word used as a key or code and is used to connect to other words or other information. as this keyword according to the SEM means a word or phrase ( words, such as “Search Engine Sight” ) that is used to find web pages that are appropriate and useful. Proper keyword selection will determine the position in the search engines. Many webmasters and online business, always talking about how to…
  • What is the AdWords Quality Score?

    Tri Cipto Sudjatmiko
    17 May 2014 | 7:59 am
    Quality score is an estimate of how relevant the ads, keywords, and page directed to people who see your ads ( someone who is looking for products and services online ). Search engines usually evaluate your text ad(s), keywords, and landing pages, and the higher your score, it seems, the more relevant your business related to the search. The quality score determine how much you will actually pay for your clicks, estimate how many first page bid that you will see in your account, it is used to determine the Cost-Per-Click (CPC) and multiplied by the maximum bid for your ad rank ad auction…
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    ResultFirst

  • B2B Content Marketing Strategy: How to Align Your Social Media

    admin
    28 Jul 2014 | 4:30 am
    In life, there are no short cuts and the same applies when it comes to creating a social media strategy. If you want to make the most of your social media campaign, it is important to plan and execute it well. It can be time consuming and extremely difficult, but it pays. Often, it is the small business owners that are left apart whenever we talk about aligning any content marketing strategy with social media. There are also times when various marketers thought about focusing on the channel first and content strategy second; however, with popular inbound marketing taking the forefront, they…
  • SEO Tips for 2014: Tips, Projections and Factors to Consider

    admin
    23 Jul 2014 | 9:52 am
    Customer behavior has changed and so is their approach to shopping. Today, they are using multiple channels to reach your business, purchase a product or avail services. This makes it important to create a visible presence online. However, considering the frequency of updates by Google, it has become important optimize your website and keep yourself updated. In this article, we will focus on SEO tips for 2014 that you may use to improve your online presence and increase investment returns. Marketing, Content Creation and SEO Marketing is not rocket science, its empathy. You have to understand…
  • Content and SEO: Interrelation and Its Benefits 

    admin
    22 Jul 2014 | 7:01 am
    No matter how clichéd does it sound, the fact cannot be denied that content is definitely the king. While businesses focus on sales and investment returns, the major search engines such as Google wants to ensure that e-business owners are creating best possible user experience and offering relevant information to the readers. Investing in original and quality content creation has become essential for every online business. Gone are the days when SEO and link building were enough to create a visible presence on Google. Today, the numerous benefits of producing visitor-friendly content go…
  • B2B Marketing: 3 Buyers’ Behavior that are Reshaping Future of Marketing

    admin
    21 Jul 2014 | 6:38 am
    Regardless of whether it is a B2B or B2C enterprise, the aim is to sell products or services for maximum investment returns. So, what differentiates the sales in B2B business? It is the buying behavior of customers that is never constant. The constant change in the attitude of customers has made it extremely difficult for B2B service providers to form a single strategy to improve sales. However, if customer behavior is monitored, you will realize that forming a strategy is not impossible. It just requires research, right mix of sales, and marketing approach to create a winning formula. Today,…
  • Search Marketing: What is the future of SEO & Inbound Marketing ?

    admin
    18 Jul 2014 | 9:12 am
    In the world of uncertainty, it won’t be wrong to say that change is the only constant. However, no one can predict the future, knowing what’s going to happen right before it happens gives you a strategic advantage over others. Today, online business marketing strategy clearly depends upon numerous factors including latest updates by major search engines such as Google. Also, inbound marketing is changing very quickly and getting just a glimpse of future can easily motivate you to focus on improving the amount of leads you generate for your enterprise. If you look at the world around you,…
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    Venture Harbour » News

  • How to Get a Free Domain Name in 60 Seconds

    Marcus Taylor
    14 Jul 2014 | 10:12 pm
    “If you’re not paying for the product, you are the product” – Derek Powazak When it comes to domain name registration, there is no such thing as a free lunch. That said, there are ways to get a domain name without having to pay. Sound like an oxymoron? Almost. Many companies will give you a free domain name, as they profit from you indirectly. For example, web hosting companies like Bluehost give away free domain names to customers who host their websites with them. The cost of the domain name is then recouped from the hosting fee. Other companies will offer a free domain name in…
  • How Does Your Website’s Font Impacts Reader Engagement?

    Marcus Taylor
    13 Jul 2014 | 8:42 pm
    A few years ago, researchers at MIT confirmed that fonts impact our emotions when reading. A bad font can make us unconsciously frown, while a good font can make us feel good. Last week I decided to conduct my own experiment to see how much impact fonts and font sizes have on reader engagement. Experimenting With Fonts First off, I wanted to see which font generated the most clicks from my content. Using VWO, I tested three different fonts; Arial, Georgia, and Verdana. Arial Georgia Verdana I anticipated that Georgia would be the most engaging font. After all, Georgia is used by many of the…
  • 4 Reasons Why Free Web Hosting Should Be Avoided Like the Plague

    Marcus Taylor
    11 Jul 2014 | 9:21 pm
    Why pay $5/month for something that you can get for free? When I began building websites this was my perspective on free web hosting. Since then, i’ve learned that free web hosting is never free. While you won’t receive a monthly invoice, you will pay the price in other ways. If you don’t buy that, take a look at the traffic for a website that I recently migrated from a free hosting company to Bluehost. We migrated the website on June 1st, and 3 weeks later our pageviews had increased by 1,100%. Did we know we were missing out on all of this traffic due to our free hosting? Of course…
  • How Installing a Content Delivery Network (CDN) Improved My Site Speed by 30.2%

    Marcus Taylor
    9 Jul 2014 | 8:44 pm
    Last night, I ran an experiment to see just how much impact installing a CDN would have on improving page loading times. I’d heard that they can save up to 60% bandwidth, but how would that translate into actual page loading times? I’ve split this post into three sections. First, we have the case study. Then i’ve compiled a comparison of the two major CDN services, and finally there’s a guide on how to set up your CDN. If you want to skip past the case study section you can use the following links. The Comparison: Which CDN Should I Use? The Setup Guide: How to Install a CDN in Under…
  • A Beginner’s Guide to Starting an Email Newsletter & Building a Mailing List

    Marcus Taylor
    30 Jun 2014 | 1:37 am
    It may seem like every man and his dog now has a newsletter, but for good reason; email newsletters are one of the most effective digital marketing channels. If you’re not convinced, consider this… Why would you want to run a newsletter? The reason for setting up a newsletter is simple; it’s a scalable and effective method of communicating with your audience. It’s a powerful tool for spreading your message, selling your products, and staying on the tip of your audience’s tongue. When you post a message on your Facebook page, you’re lucky if 5% of your audience sees it.
 
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    Monitor Backlinks Blog

  • Do you know what links is your hired SEO company building?

    Razvan Girmacea
    29 Jul 2014 | 2:32 pm
    A friend called me today and said that he is not happy with the results of his hired SEO company, after paying for 4 months for link building services. He had no clue about what SEO means, he was actually asking me if I provide SEO services, but I don’t have the time anymore. Luckily,... Continue reading → The post Do you know what links is your hired SEO company building? appeared first on Monitor Backlinks Blog.
  • How to do Post-Penguin SEO Correctly

    Razvan Girmacea
    15 Jul 2014 | 10:30 am
    Doing SEO for over 8 years, and more recently specializing in post penguin SEO services, I have seen my fair share of companies who are still link-building like it is 2006. I feel just as bad for the SEO company doing this type of work as I do for the client who is paying to have... Continue reading → The post How to do Post-Penguin SEO Correctly appeared first on Monitor Backlinks Blog.
  • Recovering from Google Penguin Penalty – Best Practices

    Razvan Girmacea
    5 Jul 2014 | 2:53 pm
    If you suddenly lost most of your organic traffic, you are not alone. Hundreds of thousands other websites are penalized by Google each month, according to Matt Cutts. The most important part in recovering from any type of Google penalties or filters (Panda, Penguin, EMD, PMD, Emmanuel,Top Heavy,etc) is to determine what caused your rankings... Continue reading → The post Recovering from Google Penguin Penalty – Best Practices appeared first on Monitor Backlinks Blog.
  • SEO Tips: Link Building

    Razvan Girmacea
    4 Jul 2014 | 6:07 am
    Link building still holds more than half of percentage of a website successful rate. Even Google is saying they will give less value to links in terms of ranking ability of a website; a website without inbound inks will not have a chance to compete in organic search. Hence, a website cannot survive in digital... Continue reading → The post SEO Tips: Link Building appeared first on Monitor Backlinks Blog.
  • Compare your competitors backlinks with your domain backlinks

    Razvan Girmacea
    12 Jun 2014 | 5:00 pm
    A smart way to do link building is to check your competitors backlinks. By smart I mean spending the time focusing on getting their best backlinks. They will do the research and get backlinks, you look at their top backlinks, outreach and find a way to approach the owners of the targeted websites and get... Continue reading → The post Compare your competitors backlinks with your domain backlinks appeared first on Monitor Backlinks Blog.
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    SEO and Online Marketing Blog by www.RankYa.com

  • Why You Must Search Engine Optimizee

    6 Jul 2014 | 5:24 am
    Why you must search engine optimize and be prepared for the changes that are happening right now in an online marketing and SEO world
  • How To SEO Your Website For Free

    3 Jul 2014 | 3:36 am
    How to SEO 'search engine optimize' your website for free teaches you how you can easily optimize your web site without cost or payment and do your own SEO freely
  • Advanced SEO Tactics

    31 Mar 2014 | 2:27 am
    Advanced SEO 'search engine optimization' tactics training course for webmasters looking for proven and tested SEO insights, presented by an SEO specialist
  • Tips for Getting Backlinks

    8 Mar 2014 | 12:17 am
    Tips for getting backlinks in 2014 explains that 80% of SEO is on page SEO and shares insights regarding getting backlinks for seo
  • Conversion Rate Optimization Tips

    7 Mar 2014 | 6:31 pm
    Conversion rate optimization tips for gaining higher level of conversion from landing page, define what conversion rate is and shares easy to use tips and tricks
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    Himanshu Mehra

  • Learn E-commerce Analytics With Google Analytics Academy

    Himanshu Mehra
    28 Jul 2014 | 9:16 am
    Do you like to learn? Well, I do and I am sure that you like it too. Learning is a necessary part of our life as it gives new opportunities to grow personally and professionally. To provide you new learning opportunities ‘Google Analytics Academy’ is running a course on internet named as “E-commerce Analytics: From Data to Decisions”. This online course is the next installment of its previous program “Google Analytics Platform Principles”. The online study program of is completely free and you must register for it if you are eager to learn about E-commerce analytics. The program…
  • The 10 Point SEO Checklist for Your Website

    Himanshu Mehra
    15 Jul 2014 | 6:03 am
    There are thousands of people running their businesses online through their website. Numerous new websites are being launched every single day, hence it has become so arduous to be visible at the right position on SERP for targeted audience. To outrank these websites and become visible for targeted audience, you need to follow ideal SEO checklist. This ideal SEO checklist will make your website gain higher ranks, more traffic and new business opportunities. Now you must be wondering what this ideal SEO checklist is. How is it formed and what attributes does it contain? Well, that is what I am…
  • H1 Tag – Should You Still be Using This?

    Himanshu Mehra
    25 Jun 2014 | 10:41 am
    SEO world is always changing, many SEO techniques which were important two years ago are not significant now. Several new search engine optimization tactics have arrived in SEO landscape in recent years, but one important SEO element is still standing tall, this element is H1 tag. H1 tag has been an impactful ranking factor in SEO since very long. Although many SEO pundits debate that it doesn’t hold any importance nowadays. But some recent tests conducted by Rand Fishkin from Moz shows that H1 tag hasn’t lost its impact. These tests show that H1 tag has some direct and indirect effects…
  • Uplift Your SEO Outcome by Using Schema Markup

    Himanshu Mehra
    7 May 2014 | 10:25 pm
    The big giants of internet search industry (Google, Bing and Yahoo) have one goal in common, i.e. to show most relevant search results to users for a search query. Therefore, these search engines are focusing heavily on understanding the context behind a search query (Key phrase). For showing most relevant results, search engines are using a semantic vocabulary that is called “Schema markup”. This markup has become very popular among SEO peoples and they want to learn more about it so that they can increase SERP visibility for their websites. Schema markup is a vast topic and it includes…
  • Four Attributes of Meta Tags that Improve Website’s Visibility

    Himanshu Mehra
    23 Apr 2014 | 12:02 am
    Meta tags are very important HTML attributes that used to display snippet for a specific webpage on SERP (Search Engine Result Page). This snippet is nothing but a short summary that gives a brief explanation to users about your webpage. Clever use of Meta tags can help you to gain better rank and traffic from search engines, all you need is to advertise right information about your webpage thorough these tags. Although Meta tags have several attributes which generate a perfect snippet for your website at SERP, but there are four base attributes that are foremost in the eyes of Google.
 
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    Optimind Web Design and SEO Company Philippines

  • Understanding Mobile App Indexing by Google

    Jen Corre
    27 Jul 2014 | 11:08 pm
    Understanding Mobile App Indexing by Google   Just recently, Google announced that it will index more mobile app contents. This means Google will modify how app results are displayed during a search thereby benefiting those who have applications installed on their mobile devices. These app users will see more relevant app contents when they hit ‘search.’ This means huge for the already flourishing mobile app development industry.   Google’s reasons for including apps in SERPs Even the best website cannot give all the right and useful answers. Sometimes, the apps can. We all…
  • 6 Ways to Increase Sign-up and Subscription Process

    Debbie Acebu
    23 Jul 2014 | 12:09 am
    6 Ways to Increase Sign-up and Subscription Process  There are many ways for you to increase site traffic, much more of subscribers and followers to your site. And as a digital marketing agency in the Philippines or anywhere else in the world would suggest, a website is more intriguing and interested to be visited again because of the benefits your clients can get out of your website. If that were the case, then you would need strategies to improve your sign-up processes to gain more readers who will eventually become subscribers and in the long run will become your clients who should be…
  • How to Achieve Minimalist Web Design

    Jen Corre
    22 Jul 2014 | 3:01 am
    How to Achieve Minimalist Web Design   Minimalism is defined as a style or technique characterized by extreme simplicity and sparseness. Any digital marketing agency in the Philippines and elsewhere in the world understands what a minimalist web design is. However, not all web designers are open to the idea of creating one simply because they believe that simple designs are unattractive. We will discuss in this article why these designers are wrong. Let’s start with understanding why minimalism continues to thrive today. Interestingly, users behave differently while on the web. Some…
  • Digital and Traditional Marketing: Why They Still Go Hand in Hand

    Debbie Acebu
    14 Jul 2014 | 2:31 am
    Digital and Traditional Marketing: Why They Still Go Hand in Hand In today’s era of marketing and advertising, digital marketing has been rampantly used because of the technology and resources that comes with it. Not mentioning the various platforms and ways on how this can be done with the Internet just at the tip of our hands. But have you ever wondered if traditional marketing is still being practiced these days? Definitely! Knowing why digital and traditional marketing still go hand in hand today is something to be pondered upon especially if you are into business and entrepreneurship.
  • 15 Worth-Knowing Digital Marketing Trends in the Philippines

    Jen Corre
    8 Jul 2014 | 7:21 pm
    15 Worth-Knowing Digital Marketing Trends in the Philippines   Before we proceed to discussing the current (and perhaps, the future) digital marketing trends in the Philippines, it would be best to understand the local digital landscape first. So, there will be two parts of this discussion namely the current state of digital marketing in the country and the current digital marketing trends.   Current state of digital marketing in the Philippines Philippines is considered as one of the fastest growing economies in Asia and one of the most promising digital markets in Southeast Asia,…
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    Blogging Den

  • How to Install WordPress on Hostgator cPanel ?

    Satish Kumar Ithamsetty
    23 Jul 2014 | 2:13 am
    WordPress is one of the famous self hosted blogging platform. To install wordpress , need to choose good hosting to save files safely. WordPress installation is very easy. No need to learn programming skills to do this. Today I am going to discuss how to install WordPress on web hosting service. In this tutorial I ... Credits: This article (How to Install WordPress on Hostgator cPanel ?) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • How to Create a Page on Facebook for Blog Promotion

    Satish Kumar Ithamsetty
    16 Jul 2014 | 1:11 pm
    A fan page for your blog on Facebook is very easy to do and a very useful articles to promote and create a community of loyal readers to your blog tool. With it you can create links, establish conversations, constructive criticism and also better position your blog in front of the search engines. Remember that with the new changes ... Credits: This article (How to Create a Page on Facebook for Blog Promotion) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • 5 Effective Tips to Increase Your Blog Followers

    Satish Kumar Ithamsetty
    15 Jul 2014 | 11:33 pm
    One of the ongoing goals of every blogger is to increase the number of  blog followers, beyond the occasional traffic, we are looking for stable readers of our blogs, readers who return, participating, commenting, which are involved, they recommend, etc. But to do so we must make it easier for our fans, this is where mail subscriptions, Facebook ... Credits: This article (5 Effective Tips to Increase Your Blog Followers) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • 9 Advantages to Install Jetpack plugin in WordPress Blog

    Satish Kumar Ithamsetty
    15 Jul 2014 | 5:29 am
    One of the most important responsibilities that require us to administer a means of communication, such as a blog or web site content, it is not only keep you updated on its content but also with respect to the technology applied. Often occupy many hours trying to incorporate new tools and accessories in our websites to follow professionalization. Jetpack ... Credits: This article (9 Advantages to Install Jetpack plugin in WordPress Blog) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • Blogger SEO Guide: How to Improve Blogger SEO (Part 1)

    Satish Kumar Ithamsetty
    12 Jul 2014 | 2:43 pm
    In this article which is actually the first in a series devoted to beginners and intermediate blogger, I have the best tips and tricks to reference a blog on search engines. Primarily on Google. This is the result of five years of blogging. Blogger Beginner’s Guide: How to improve Blogger SEO: I will begin here ... Credits: This article (Blogger SEO Guide: How to Improve Blogger SEO (Part 1)) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
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    Digital Media Moguls

  • Why Do You Need A SEO Specialist?

    John
    28 Jul 2014 | 6:46 pm
    The Use of SEO Experts Search Engine Optimization – shortened to SEO – is processes which can help you improve your rankings on search engines; think Google, Yahoo and Bing. The result is more traffic; more traffic means more sales, which means your business becomes stronger as your audience spreads and grows! But not all business owners know the ins-and-outs of online promotion – and even if you think you do, an SEO specialist knows far better. SEO companies have engineers and experts who specialize in working over algorithm developments in order to optimize page rankings.
  • The Important Aspects of PPC Management

    John
    23 Jul 2014 | 6:45 pm
    A lot of advertisers don’t realize that, when night has fallen and the day is over, PPC Management is about conversion. That’s the number one priority when you manage an AdWords or PPC campaign – why spend money on traffic for a website that isn’t optimized to receive it? If you find that you’re buying traffic and clicks, you want the greatest sales you can possibly get from it. Website conversion might be a no-brainer when it comes to investment – but did you know that a huge amount of AdWords advertisers don’t have a clue as to their actual…
  • Which Mobile Website Design Services Work Best For You?

    John
    18 Jul 2014 | 6:44 pm
    The online market has seen mobile website design services spring out of the woodwork – it’s an expertise that’s needed, because the design and development of mobile websites is far, far different than the sort of design that goes into desktop websites. Mobile design companies are well versed in the hardware and the software elements when it comes to mobile site development. Chances are you’ve noticed the huge number of companies that have launched a huge number of hand-held devices in markets all around the world – every one of these, usually Smartphone, have…
  • Hiring an Expert SEO Company to Increase Conversions

    John
    13 Jul 2014 | 6:43 pm
    So maybe your website has a lot of traffic – is it enough? Can you get by with traffic and ads without actually turning those clicks into sales? Probably not. Sales are what any business or company wants and needs, and hiring a dedicated team of SEO specialists from India could be exactly what you need to jump-start those sales. So: What’s Good about Traffic and Conversion? It’s not immediately as obvious as it sounds: a high conversion rate means that a lot of the traffic to your website gives you a higher rank when it comes to search engine results. That said, traffic…
  • Distinguishing Between Sloppy and Expert SEO Services

    John
    8 Jul 2014 | 6:40 pm
    In this day and age, SEO is an emerging agency – one with a huge scope and countless benefits. What is SEO? Search engine optimization: in a few words, it’s how to best optimize a website to be better visible to search engines in an attempt to generate more hits and visitors. It’s important. Everything is connected to the internet; although word of mouth will still spread your name a bit, it’s SEO that will get you into audiences you never considered before they came to you. So how can you do it? Find an expert SEO provider. How? Well, SEO is ever-changing – so…
 
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    b-seenontop.com

  • Frustrated By SEO? You Have Every Right!

    donna@b-seenontop.com (Donna S. Duncan )
    24 Jul 2014 | 9:47 am
    I heard it again last week – “I”m so frustrated by SEO!” The comment came from a small business owner who was articulating his frustration while trying to understand SEO. I heard words like “mystery” and “black magic”. Thing is, SEO is not a mystery. It’s certainly not black magic. But there is some truth […] The post Frustrated By SEO? You Have Every Right! appeared first on .
  • How The Local Search Ecosystem Works

    donna@b-seenontop.com (Donna S. Duncan )
    25 Jun 2014 | 6:54 pm
    In another post, I explain why it’s important to ensure consistency in how your business is listed in local directories and websites. It’s a challenge. To understand why, you need to understand how the local search ecosystem works; how it is structured and operates. This post is my attempt to do that. To Say It’s […] The post How The Local Search Ecosystem Works appeared first on .
  • How To Pick Blog Categories and Tags That Stick

    donna@b-seenontop.com (Donna S. Duncan )
    7 Jun 2014 | 7:47 pm
    This post talks about how to pick categories and tags for your blog and contains recommendations / best practices for their implementation and use. The post How To Pick Blog Categories and Tags That Stick appeared first on .
  • SEO Benefits in Layman’s Terms

    donna@b-seenontop.com (Donna S. Duncan )
    5 Jun 2014 | 12:01 pm
    I was scanning discussions on Moz’s Linkedin page earlier today. I saw Christopher Jan Benitez, a virtual assistant at PortPrep, ask how to explain SEO benefits to non-SEO people. He wanted a brief, 3-minute-or-less explanation. An Analogy To me, the best explanation is an analogy. A website without SEO is like a window display in […] The post SEO Benefits in Layman’s Terms appeared first on .
  • How SEO Works – Practical Advice For Small Business Owners

    donna@b-seenontop.com (Donna S. Duncan )
    9 Mar 2014 | 11:30 am
    If you are a small business owner wanting to increase traffic to and sales from your website, a good place to start is with some practice advice about how SEO works. The post How SEO Works – Practical Advice For Small Business Owners appeared first on .
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    Indian SEO Blog: Tips, Updates on SEO, SEM and Online Marketing

  • Unfolding the Secrets of a Perfectly Optimised Page

    Indian SEO Company
    23 Jul 2014 | 12:02 am
    Many say perfection is an illusion and it can never be achieved. But, I disagree because I have come across what it takes to optimise a page perfectly. After spending several years in the vast and intriguing field of search engine optimisation, I have realized that just good quality content is not the key to success. It is the amalgamation of multiple factors that help you to optimise your page in the most appropriate manner. Of course, you have to blend each of the factors in equal proportions so that the final output is nothing short of excellent. If you are not confident of doing this job…
  • 8 Easy Steps to Engage Traffic from Google Other Than Link Building

    Indian SEO Company
    14 Jul 2014 | 1:09 am
    Link building may give your business the much-needed attention from the biggest search engine in the world, but let me tell you there are other and much easier ways to rank high on the first page of Google. Building links is a difficult job and there is no such guarantee that this technique only will be adequate to spread brand awareness. Along with this, you have to steer your concentration on some other useful aspects to make sure that your India SEO Company website continues to engage traffic. Whether you own an established business or have just started out, these eight steps can guide you…
  • Guess the Winner of FIFA World Cup 2014 and Get Exciting Prize

    Indian SEO Company
    4 Jul 2014 | 7:10 am
    FIFA World Cup 2014 is going through a crucial stage right now and the excitement among the football fans all over the world is reaching a new high. Some of the heavyweight European nations have already said goodbye, even before the Round of 16. The tournament is going to reach the knock-out stage in a couple of days and we may see a few more surprising wins and losses next week. The Brazil World Cup 2014 is proving to be the most unpredictable tournament ever. Who could have guessed that European powerhouses like England, Spain, Portugal and Italy won’t be able to qualify for the Round of…
  • New Google & New Commandments for SEO

    Indian SEO Company
    30 Jun 2014 | 4:39 am
    Back in 2011, many websites failed to dodge the sharp vigilance of Google and its algorithms. They experienced a shocking downturn in their rankings. The year marked the sudden and totally unwanted arrival of the dreadful Panda Update. Unwanted it was for a group of websites because before the unanticipated emergence, they were pretty much continuing with their low quality schemes. Once the update hit the block, they were compelled to bring forth some quality in their work. But, SEO services India that have always maintained quality and still doing so had and also will have nothing to fear.
  • Spread Brand Awareness with SEO

    Indian SEO Company
    24 Jun 2014 | 4:41 am
    As long as you are not doing something effective to build your brand, you cannot actually expect your business to give you high turnover. A strong brand identity is the essence of every successful business. And for many businesses, search engine optimisation (SEO) has turned out to be the reason behind their triumphant tales. Want to know how? You have to read on then. SEO contributes a lot in spreading brand awareness and now it is your turn to make use of this wonderful technique to write the success story of your business. Here is how you can do so with the help of a reputed India SEO…
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    The Web Hosting Bay

  • CherryMag v3.6.1 – Responsive & Retina WordPress Magazine (Latest Version)

    HostBay
    23 Jul 2014 | 11:29 pm
    Cherry WordPress Theme Is Perfect For Personal Blogs Magazine Sites, Modern and fully responsive (try resizing your browser) , And Portfolio. Cherry Looks Fun And Sophisticated You Can Have Fun On The Run By Posting Videos, Photos, Links and more .. Demo CherryMag v3.6.1 – Responsive & Retina WordPress Magazine http://themeforest.net/item/cherrymag-responsive-retina-wordpress-magazine/3671130 The post CherryMag v3.6.1 – Responsive & Retina WordPress Magazine (Latest Version) appeared first on The Web Hosting Bay.
  • Download Shadow v1.1.8 – Responsive & Retina Multi-Purpose Theme

    HostBay
    23 Jul 2014 | 11:28 pm
    Shadow is a flat, elegant & multipurpose theme for your business! Packed with a lot of high quality features such as shortcodes, layout builders, theme options, sliders, it can become the perfect solution for your online portfolio. In line with the most recent trends, such as responsive & retina ready, parallax backgrounds, integration of popular […] The post Download Shadow v1.1.8 – Responsive & Retina Multi-Purpose Theme appeared first on The Web Hosting Bay.
  • Download Central v1.6 – Versatile Multi-Purpose WordPress Theme (Latest Version)

    HostBay
    23 Jul 2014 | 11:27 pm
    CENTRAL is a highly versatile multi-purpose WordPress theme. Choose between 4 fluid AJAX animations, create unlimited Parallax pages, take advantage of awesome Revolution Slider. Build you web site using our highly intuitive and friendly to use framework. Mix Full-Width and Standard Grid – Choose full-width or standard grid for header, footer or content separately and […] The post Download Central v1.6 – Versatile Multi-Purpose WordPress Theme (Latest Version) appeared first on The Web Hosting Bay.
  • Download Flavor v1.12 – Responsive/HD Magazine/Review AJAX Theme

    HostBay
    20 Jul 2014 | 2:32 am
    Its an advanced magazine platform with the same deatures that the big web publishers have. And its flagship theme built with the new review framework featuring a powerful minisite builder. Content Carousels & Sliders Trending carousel with AJAX filter controls Sizzlin’ carousel rotates selected articles Featured carousel Slider Revolution jQuery advanced layered slider Completely responsive […] The post Download Flavor v1.12 – Responsive/HD Magazine/Review AJAX Theme appeared first on The Web Hosting Bay.
  • Download Newspaper v4.0.1 – Best WordPress Magazine Theme (Latest Version)

    HostBay
    20 Jul 2014 | 2:30 am
    Newspaper is a WordPress theme that lets you write articles and blog posts with ease. We offer great support and friendly help! The Newspaper template is excellent for a news, newspaper, magazine, publishing or review site. It also supports videos from YouTube and features a rating system. So far, we have the theme integrated with […] The post Download Newspaper v4.0.1 – Best WordPress Magazine Theme (Latest Version) appeared first on The Web Hosting Bay.
 
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    SEO Saves

  • Why SEO Needs To Get Back To Optimisation

    Daniel
    18 Jul 2014 | 11:29 am
    Search Engine Optimisation is by definition a process, optimisation is defined as such; The act of rendering optimal; “In an optimization problem we seekvalues of the variables that lead to an optimal value of the function that is to be optimized” This means that SEO is a process. It is not a product that can be offered or even a true service. Real SEO involves testing, tweaking and more testing. It is a scientific method/process that focuses on drawing conclusions from empirical data. No SEO can truly know anything unless he becomes the mad scientist and experiments. Testing a…
  • Momentum & Productivity: A Theory

    Daniel
    7 Jul 2014 | 12:54 pm
    Woah cool title bro. Well, I couldn’t think of anything else to name this post and assuming it actually did enough to grab your attention then congratulations because you’re awesome! In this second post in my mission to enlighten the world with the wonder that is self-help I want to talk about a novel concept I came across one rainy November morning two years ago. It was early, like shit I need caffeine early… Barely even dawn at 6am on what I would assume was a Tuesday if my memory serves me right. SEO Saves Self-Help Series: 1. Avoiding Excuses. 2. Momentum &…
  • White, Black or Grey Hat SEO: Tiered Link Building

    Daniel
    7 Jul 2014 | 11:08 am
    Don’t worry, this isn’t another comprehensive post on tiered link building… Plenty of people have done those, and done a very good job at explaining how to do it and what software you need. No, this post isn’t a comprehensive guide… It’s more of a topic for discussion. You see I often have clients asking me what tiered link building actually is and to answer them is difficult when they’re asking about white hat SEO. Is tiered link building white hat? Of course it isn’t! Can you use white hat link building methods on a tier? Yes. Would I advise…
  • Research Or Bust

    Daniel
    4 Jul 2014 | 11:29 am
    In business when it comes to being successful you need to have ‘product market fit’. What this is exactly is when your product, service or what have you actually has a market. Marketing as a whole is just the sum of three parts: - Finding out what problem you are solving. - Finding out who the customer is for that problem. - Finding out where that customer is so you can acquire them. Search Engine Optimisation (SEO) is a form of inbound marketing in itself. We base our work around finding what our target audience’s searching patterns are and then ranking our clients or sites…
  • The Best Of SEO June 2014

    Daniel
    1 Jul 2014 | 8:56 am
    I am a really fussy reader and prefer to just test things out and see what happens, what works and what doesn’t… There are a few blogs and places I frequent though. The sort of places that I know I’m going to learn something or it’s just going to be a good read. On the whole I believe that this content is going to benefit you and make you a better, more knowledgeable SEO! My Favourite SEO Posts Of June 2014: 1. How I Dominated The UK SEO SERPs I absolutely loved this post… Anything where the curtain is unveiled and you get to see the nitty gritty behind the…
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    Foster Web Marketing - Web Design, SEO, Video, Social Media & Inbound Marketing Solutions

  • Perilous Punctuation: The Compound Adjective Conundrum

    28 Jul 2014 | 12:31 pm
    Related Links:Understanding the Dangling ParticipleHow to Garner Trust and Increase Conversion RatesStop Writing Bad Content!It’s fair to say that getting a handle on hyphens and dashes is one of the most elusive challenges for the new writer. One soon realizes that those fiddly little horizontal lines have multiple distinct functions, but keeping track of what each mark is used for presents a steep learning curve. And then, one day, the somber truth hits: there isn’t just one dash, there are two of them, and they don’t substitute for each another.That’s always a day…
  • Google Changes Dominate Our June Content Tips and Tricks

    14 Jul 2014 | 1:04 pm
    If there’s one thing to know about southern California, it’s to not plan a trip to the beach in June. Why? Well, contrary to what people may think about June being an AMAZING month to visit the beach, the marine layer effect frequently causes cloudy skies, fog, drizzle, and cooler temperatures to southern California beaches, commonly referred to as “June Gloom.” (If you didn’t know that already, you’re welcome for saving you from making some disastrous vacation plans!)While SoCal residents were suffering from gloomy skies, in NorCal, Google had its hand in…
  • "Excuse Me, Your Participle Is Dangling"

    14 Jul 2014 | 12:05 pm
    Related Links:Verbs Gone Wrong: Six OutlawsDo You Have a Real Content Marketing Strategy?Made in the USA: Why Foster Web Marketing Refuses to Outsource The Bold Triumph by Pursuing VictoryFrom elementary school on, you were taught the rigid categories that constitute the “parts of speech”—noun, verb, adjective, conjunction, and four or five more.That was a lie.Well, no, that’s too harsh. Let’s say that it was a bit of a half-truth. English is far too versatile for just seven or eight categories of words to undertake all the vigorous communication we demand.
  • Google's Changed Its Search Results: No More Author Images

    8 Jul 2014 | 7:00 am
    Just when we got used to seeing author images in search results on Google, the search engine behemoth goes and removes them. Why? Well, according to John Mueller, a Webmaster Trends Analyst with Google, the removal was implemented in a response to poor click-through rates. It seems that while Google believed their new, image-rich format would improve the performance of search results, the difference was negligible. So they have reverted back to what Mr. Mueller calls a "less-cluttered design."So if you were tired of your headshot showing up in search results, good news! And that…
  • Perilous Punctuation: The Other Semicolon

    30 Jun 2014 | 4:51 pm
    Related Links:Perilous Punctuation: The Comma SpliceContent Is Still King. Here’s How to Write More.Why Do Readers Think Your Website Is a Nigerian Scam?The semicolon is peculiar.On the page, it looks like some strange fusion of comma and period. That’s how it’s used in spoken conversation, too: a semicolon provides a longer pause than a comma, but slightly less than the period’s “full stop.”The dual nature of this punctuation mark is also evident in its function. The semicolon is one of the least versatile of the punctuation symbols: it can be used only in…
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    Exploit Online Demand

  • Big Data & Small Business Marketing

    Tom Shivers
    21 Jul 2014 | 7:00 am
    An interview with Phil, CTO and Founder of DataShaka Building on his studies in artificial intelligence, Phil is founder and CTO of London based data startup DataShaka. With the mission of joining the world’s data, he heads a team of talented developers. Phil is a renowned international thinker on data and has previously spoken at […] From Exploit Online Demand, a publication of Capture Commerce.
  • SEO Is Organic

    Tom Shivers
    30 Jun 2014 | 7:00 am
    Organic search results are unpaid – the kind everyone craves – and organic SEO means the practice of gaining rank in the natural search results. But today I am suggesting that there is a deeper meaning to organic SEO that is much closer to organic growth – growth from within the organization that results in […] From Exploit Online Demand, a publication of Capture Commerce.
  • 4 Flaws Of Business People Who Hate Marketing

    Tom Shivers
    16 Jun 2014 | 9:31 am
    In the vein of Jeff Foxworthy’s “You might be a redneck,” – you might be a Business owner who hates marketing (Bowhm). Ok, maybe I’m being a bit extreme and you’re really a business leader who is uncomfortable with marketing (bowiuwm), but that acronym doesn’t roll off the tongue like Bowhm does (pronounced boyeem). If […] From Exploit Online Demand, a publication of Capture Commerce.
  • 6 Online Marketing Mistakes By People Who Hate Technology

    Tom Shivers
    26 May 2014 | 8:18 am
    Ever had an anti-computer or anti-technology moment? I had one recently when a program I was using “hijacked” my computer and stalled my progress for a few seconds – very annoying! But some people are in a perpetual anti-technology moment when it comes to marketing their business online. They feel like it is a necessary […] From Exploit Online Demand, a publication of Capture Commerce.
  • 4 Ways To Optimize Content For Conversion

    Tom Shivers
    12 May 2014 | 7:00 am
    Last year a colleague of mine and I put on a SEO Bootcamp where we covered many different topics from beginner level to pro. One of my topics was optimizing content for conversions. Here’s a video snippet of that piece (the audio isn’t great but adequate): Content that gets a decision: Keyword mapping template Action […] From Exploit Online Demand, a publication of Capture Commerce.
 
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    SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

  • Decoding the Google Answer Box Algorithm – a SERP Research on 10.353 Keywords

    Razvan Gavrilas
    24 Jul 2014 | 2:20 am
    Last time we looked at the Google’s Answer Boxes, we came up with quite a handful of interesting observations. However, we couldn’t quite give you the best explanation of what it takes to get your website there. We gathered you needed to be regarded as an authority site, but what does that really translate into? The most exciting phrase to hear in science, the one that heralds new discoveries, is not ‘Eureka!’ but ‘That’s funny…’ - Isaac Asimov So we set out to find out more about the issue, only this time with a more scientific outlook on things.
  • Google Index Checker Tool – The Smart Way to Hunt Penalized & Malware Linking Sites

    Razvan Gavrilas
    16 Jul 2014 | 2:03 am
    Google Indexation is one of those matters that not many understand completely but,  one way or another, everybody needs it. Why do I say that? Although I know you are already familiar with this piece of information, let me remind you that: When your customers are doing a Google search, they aren’t actually searching the web. What they’re searching for is the Google’s index of the web. This means that if your website is indexed by Google then a potential user will be able to find it in one of his Google’s searches. Opposite, if your website is not indexed by Google,…
  • Faking the SERPs – Rich Snippet Hacks, Penalties & Author Removal Alternative

    Razvan Gavrilas
    14 Jul 2014 | 2:25 am
    In a world where Google tries to make the SERP a safer place for its users, it seems SEO’s are exploring any opportunity in order to squeeze more visibility. Not long ago Google decided to remove Authorship photo’s from the results page in order to create a homogeneous and uniform look. One official explanation was given by John Mueller on a post from his Google+ account: We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. In other words, Google wants to…
  • Total SERP Domination Using the New Google Answer Box Technique

    Razvan Gavrilas
    10 Jul 2014 | 2:14 am
    You may have noticed that when you use Google to search for a certain answer to a question, a lot of times you actually get some sort of answer and not just a series of search results. For instance, if you’ve just recently made a terrible decision about changing your go-to barber’s shop  and would like to find out how soon the damage will fade away, you might ask Google “how fast does hair grow”, to which the famed oracle of wisdom will give an actual answer, in what we will refer to as an answer box. Of course, it hasn’t come up with the answer on its own, but knowing what to look…
  • 69 Amazing SEO Bookmarklets to SuperCharge Your Internet Marketing

    Razvan Gavrilas
    3 Jul 2014 | 2:48 am
    As an Online Marketer you always have to play your best game. Everyday, you are watched by Google or by your competitors. Having to watch web pages every day in order to find out ways to improve your site or to be careful of search engine optimization best practices is a cumbersome job. Google’s algorithm is changing fast and it changes its mixture. As a consequence, the factors that you need to watch over are increasing from one day to another. Couple that with the time spent looking at page sources and trying to figure out what SEO tool you have to use for a certain task, and…
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    SEO Philippines

  • What Really Happened In The GDI SEO Training Camp

    Fervil Von
    17 Jul 2014 | 10:33 pm
    Whoooooooooooah. The experience is unfathomable. The food was great. The venue was cool and very relaxing and the audience and set of speakers had overflowing ideas about SEO, online marketing and social media marketing. It was a great experience for all the participants who attended the event. If I could rate it 10/10 and 10 is highest I’d […] The post What Really Happened In The GDI SEO Training Camp appeared first on SEO Philippines.
  • Internal Link Building 101: Developing An Internal Link Strategy

    Fervil Von
    10 Jul 2014 | 9:10 am
    The English novelist Jane Howard once said: "New links must be forged as old ones rust." But what about internal links? As a content marketer, you need to understand the importance of internal linking. In fact, internal links are JUST as important as third-party links when it comes to SEO. The post Internal Link Building 101: Developing An Internal Link Strategy appeared first on SEO Philippines.
  • An SEO Birthday Bash

    Fervil Von
    6 Jul 2014 | 8:38 pm
    Wow, it’s already July and 2014 is getting awesome and awesome every day. Time ran so fast that I didn’t expect I’m turning 25 years young (not that old). I often celebrate my birthdays with my family but I have decided to commemorate the occasion with my SEO team and friends. We usually use this kind of occasions […] The post An SEO Birthday Bash appeared first on SEO Philippines.
  • GDI SEO Training Camp 2014: Another Big Event In The Philippine SEO Scene

    Fervil Von
    4 Jul 2014 | 8:29 am
    Hi guys, Just want to give you a quick update on the happenings in the Philippine SEO community. Last June 21, Philippine SEO Summit 2014 created a huge bang in the Filipino SEO community. GDI SEO Training Camp is also one of the most anticipated event in 2014. Some people consider this event as the part two of Philippine […] The post GDI SEO Training Camp 2014: Another Big Event In The Philippine SEO Scene appeared first on SEO Philippines.
  • 10 Best SEO Takeaways in June 2014

    Fervil Von
    26 Jun 2014 | 2:52 pm
    Hello guys, here’s an another monthly round-up post and I’m very excited to share with you the best content I’ve stumbled this month. So… to get you started, here are the best SEO takeaways in June 2014. Monthly Round Ups Brazil World Cup 2014 Special: Guru FC vs Rising Stars United - nichehacks.com Stuart Walker is definitely one of the best […] The post 10 Best SEO Takeaways in June 2014 appeared first on SEO Philippines.
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    Digital Dancer

  • Top 10 Things Which Will Allow my Blog/Website to Rank on Google

    harry.dance
    17 Jul 2014 | 8:18 am
    This post includes, 10 things which can help your blog/website appear higher in Google, where each point, has simplified bullet points to make sure nothing has missed. Every point includes information for the most basic and advanced SEO goers. The 10 points included are : Page Titles Images on a webpage Internal links Social media No keyword stuffing URL structure and website structure Digital Champions Headings Webpage content Check for mistakes Introduction   If a tree falls in a forest and no one is around to hear it, does it make a sound? Now, this may be the first time a digital…
  • No pod-casters were harmed in the writing of this piece

    harry.dance
    29 Jun 2014 | 10:31 am
    So this is crazy, not just because people want to write for my blog but because this is technically the first post for my new website. A few of you may know my old site to be www.digitaldancer.me. However out with the old and in with the new. So if you have ever wanted advice on your podcast, then strap yourself in and read Michelle Moloney King’s fantastic post.   Are you a Podcast Sinner?   Outtakes are funny. Rarely.   If you use use the words: I, me, mine, my, arse – too much then I will delete you. Moloney King don’t subscribe to no self-pity party!
  • The London Undergrounds Importance to SEO and the User Journey

    harry.dance
    28 Jun 2014 | 2:08 pm
    This post will go over What’s a natural amount of internal links for a website How you can use London Underground to build the perfectly linked website How important the user journey is I went to a conference last night about SEO and Adwords, and to be honest, the guy was spot on! He didn’t make it too complicated for the audience and at the end of the day he didn’t make it sound like what we do is black magic to the average person. However one thing he spoke about was internal linking and the importance of not overdoing it/ under doing it. That is literally asking someone to judge…
  • A Topical Advert, Goodbye Bush!

    harry.dance
    28 Jun 2014 | 2:03 pm
    So I thought to keep my content fresh, and add a bit of humor to my blog, I thought I would highlight marketing genius once a week. By genius, I mean marketing which will cause a smile and will turn a few heads. These won’t all be digital marketing examples but to be honest, marketing is marketing whether it’s digital marketing or standard marketing. All types of marketing have to be creative and all marketing have to rely on the basic principles, including timing. Now this is where this week’s example comes into its own. George Bush, what can we say about this man, well what can we say…
  • The Psychology of a “call to action” point

    harry.dance
    28 Jun 2014 | 2:01 pm
    What does this cover Why are CTA points so important, and why is this so So what makes a good CTA and how does psychology influence this. How to make your CTA a focal point. Introduction A “call to action (CTA)” point is becoming significantly important to a website’s architecture. This is where a call to action point is defined as: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel.   However, why are CTA points so important, and why is this so? As illustrated by the…
 
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    Orlando Florida Digital Marketing Company and SEO | Advertising

  • As a Realtor, How Can I Achieve Quality SEO Without Breaking the Bank?

    Nicole Knox
    7 Jul 2014 | 12:00 am
    Now more than ever, homebuyers are turning to the Internet in their search for a new home. According to the National Association of Realtors, 92% of buyers use the Internet during their home search, whether to find homes or information regarding the home buying process. In spite of this, real estate agents still remain an integral part of the home buying process, 88% of buyers purchased through a real estate agent or broker. For real estate agents, this means an increasing need to achieve quality real estate SEO. This ensures that when homebuyers and sellers search for a real estate agent,…
  • How Pinterest Can Help Grow Your Business

    carly
    23 Jun 2014 | 1:01 am
    When Pinterest went live in 2010, online users were excited about a new social media site that was all about discovery. They could simply type in a category in the search bar to access thousands of images and ideas that you wouldn’t necessarily find in a magazine. While online enthusiasts found a new platform to discover, marketers and business owners were excited for an entirely different reason. Pinterest opened up a new door for businesses to reach potential customers and their target audience. Since this is an image-based platform, the largest opportunities were quickly found in…
  • 5 Ways to Combat Facebook’s New Algorithm as a Small Business

    Nicole Knox
    12 Jun 2014 | 1:01 am
    Facebook. The name of this social network alone produces mixed reactions among small business owners. It was once praised as one the best online marketing tools for small businesses. By posting one update, you had the potential of reaching at least 100 users even on a slow day. With the newest algorithm update, however, reaching both current and potential customers isn’t so simple anymore. What does the new algorithm change mean for your business? It means that the content you produce for your fans is unlikely to reach the majority of those who have liked your page. Facebook claims this new…
  • How to Create a Successful Email Campaign in Five Easy Steps

    Nicole Knox
    19 May 2014 | 6:55 am
    Before the age of smart phones, the only way you could check your email was to sit down at a computer. Today, however, most people check it by the minute and delete it just as quickly. As email marketing trends continue to rise, so do the chances of your email getting deleted with a simple swipe. To avoid wasting your time and marketing dollars, make sure that your email marketing campaign gets results with Chatter Buzz Media’s five easy tips to success. 1. Create an attention grabbing subject line Like most of your intended readers, the first thing you probably do in the morning is catch…
  • Using SEO to Develop your Ideal Student Body

    Shalyn Dever
    7 Apr 2014 | 1:38 am
    Is your higher education institution a household name, recognizable across the nation? Does its name alone draw throngs of students to its doors? Although name recognition is something every educational institution strives for, most students search for their potential school based on broader search terms. According to Think Education with Google Report , 83% of potential students begin their online search through a non-branded term. This means, the majority of the students who reach your institution’s website have done so by searching terms unrelated to its brand. Is your school’s website…
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    Radical Mustache

  • Local SEO Keyword Research 101

    Mikel Zaremba
    23 Jul 2014 | 10:19 am
    It’s tough to get started. Heck, I just spent like 15 minutes trying to get this article going. Starting is the hardest part. Especially if you don’t know how or where to start. As you get ready to launch your local SEO campaign for your business it’s best to start at the bottom, build a […] The post Local SEO Keyword Research 101 appeared first on Radical Mustache.
  • The Stache 003: Building Citations For Local SEO

    Mikel Zaremba
    22 Jul 2014 | 10:27 pm
    As most of you know by now… building citations is a pretty important part of a local seo campaign. But why? We’ll answer that question and more in this podcast, as well as provide some tools that you can use to help up your citation building game! Tools For This Episode Phil Rozek’s master Citation […] The post The Stache 003: Building Citations For Local SEO appeared first on Radical Mustache.
  • The Stache 002: Local SEO Basic On-Page Optimization

    Mikel Zaremba
    11 Jul 2014 | 11:24 am
    There are a few things that you as a business owner can do to optimize your website for local search. Even if you don’t know a ton of code you can still optimize your site, especially if it’s built on WordPress. In this episode of “The Stache” we’ll discuss title tags, image optimization, and schema. […] The post The Stache 002: Local SEO Basic On-Page Optimization appeared first on Radical Mustache.
  • The Stache 001: Local SEO, Google Categories, Google My Business and Your Local Business

    Mikel Zaremba
    10 Jul 2014 | 1:58 pm
    What if you only had an hour a week, or month,  to work on your local seo? Where would you focus your attention to have the greatest impact on your rankings immediately? I grab my “number one sales guy” (default title) and we dive into what this would look like. Learn 3 Tasks To Do […] The post The Stache 001: Local SEO, Google Categories, Google My Business and Your Local Business appeared first on Radical Mustache.
  • How To Show Up Higher On Google (The Ultimate Local SEO Guide)

    Mikel Zaremba
    18 Jun 2014 | 4:43 pm
    How do I show up higher in Google? 2 out of 3 local business owners that I consult with start the conversation with this sentence. It’s a natural question to ask in today’s competitive local business market. Compiled below is a list of resources that will walk you through every step you need to start […] The post How To Show Up Higher On Google (The Ultimate Local SEO Guide) appeared first on Radical Mustache.
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    Avatar » Blog

  • Amplify Your Blog Content

    Katie O’Neill
    14 Jul 2014 | 2:01 pm
    Once you’ve come up with an quality, engaging article for your blog and posted it, you may think your work is done. However leaving it at this point is like taking all that time and effort and running it into a brick wall. It immediately stops giving you any return or benefit, and its visibility and popularity peak at wherever it got to after posting. Instead, you should continue to push and promote content in a variety of ways, so that rather than having to continually create more, you can strengthen and amplify the stuff you already have. There are a number of ways you can do this.
  • Writing Content That Stands Out

    Katie O’Neill
    3 Jun 2014 | 7:19 pm
    All marketers and SEO fanatics know the mantra “content is king”, but with this comes a new challenge. Populating your website with strong, keyword-driven words is easy enough, but with so much fresh content being posted every day for not only SEO but marketing purposes, you need to go the extra mile to stand out. A single viral article can net your blog or website a new following, which from there you can continue to expand. The aim is to create content that gets people sharing and linking of their own accord, but this is easier said than done. Write something that creates value…
  • Pinterest For Business

    Katie O’Neill
    9 May 2014 | 7:10 pm
    There’s a lot of fuss being made over the main social media networks as marketing tools, but one that has gained popularity over recent years is often overlooked as an option for businesses. The reason for this is that its focus is slightly different from other social websites, and less about creating a personal profile that can be easily targeted and accessed by advertisers. Instead, Pinterest needs to be looked at from the opposite direction – it’s a platform on which to develop and expand your product, and have it reach a highly relevant audience. Pinterest is all about…
  • Avatar Ltd Acquires OnPage1 Media Ltd

    Mark Rocket
    8 Apr 2014 | 1:11 pm
    We’re pleased to announce that Avatar Ltd have acquired OnPage1 Media Ltd on January 24th, 2014. Both businesses are based in Christchurch and over the last two months Avatar has been meeting with new clients and merging the teams. The acquisition enables Avatar to expand out it’s capabilities in SEO and online marketing, as well as offering a wider range of web services to OnPage1 Media clients. Avatar has provided web design, search engine optimisation and web marketing services since 1998. OnPage1 Media kicked off in 2010 and offers search engine optimisation and search engine…
  • Tips For Updating WordPress Safely

    Mark Rocket
    7 Apr 2014 | 7:33 am
    WordPress is one of the most popular content management systems in the world, and for good reason. Not only is it free, stable and easy to use, it receives the support of constant updates from its wide community of professional and amateur developers. While plug-ins are updated as the original creator finds in necessary, the core WordPress engine has regular improvements and modifications made by the original development team with the aim to improve usability and performance. However this can mean that the main WordPress code updates beyond the plug-ins or theme you have installed, causing…
 
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    Web Design Company Chicago | Web Development | SEO PPC Management Chicago

  • Display Retargeting: The Top 5 Benefits for Brands

    Samuel Thimothy
    28 Jul 2014 | 7:00 am
    Increased conversions, higher engagement rates, and improved brand recall await the companies that successfully incorporate display retargeting into their marketing campaigns. When paired with SEO and content marketing, retargeting leads to maximum return on investment. Read on to learn more about retargeting as a marketing strategy, as well as how it can benefit B2B brands. How Retargeting Works Conversion rates are staggeringly low for first visits to any site – as low as two percent. Yikes! That’s where retargeting comes in. This is a tactic that brings back the lost 98 percent.
  • Content Marketing for Accountants: A Few Simple Steps

    Samuel Thimothy
    25 Jul 2014 | 7:00 am
    Between a responsive website, helpful content and an active social media presence, some accounting firms are taking Internet marketing to the next level. Unfortunately, many others are being left behind due to ineffective strategies and implementation. Content Marketing: The Stats Content marketing is ruling the world of businesses online and offline, not just for accountants, but also for companies everywhere. Ninety-two percent of online marketers are shifting their focus to content marketing. Content marketing budgets are also on the rise, with 58 percent of B2B marketers and 60 percent of…
  • 3 Email Marketing Tips for Consultants

    Samuel Thimothy
    23 Jul 2014 | 7:00 am
    Let’s face it, not all clients are ready to make a commitment the very first time they hear about your business. Statistically, in fact, more than half of prospective clients are guaranteed not to be ready to buy at the time of first contact. To help uncommitted customers move down your sales funnel, email marketing is a powerful tool, as long as it’s used correctly. Audience Targeting While all email marketing needs to be targeted to your particular audience, one of the best ways to involve the audience in the process is to feature them specifically. In your email, include stories about…
  • Keep the Good Times Rolling and Amp Up Your Law Firm’s Marketing Efforts

    Samuel Thimothy
    21 Jul 2014 | 7:00 am
    As a lawyer, there are times when business is so successful you can’t imagine when it might slow down. But eventually it will, and if you have slowed or stopped marketing efforts, then you may regret it. As with all business, marketing is important to the success of your law firm. When you relax marketing efforts or practice inefficient marketing techniques, your firm will suffer. In some cases, the best way to ensure success is to outsource your law firm’s marketing. The following is a guide to law firm marketing and all of the intricacies that are involved with producing a successful…
  • What is CRO? How to Optimize Landing Pages to Drive Conversions

    Samuel Thimothy
    18 Jul 2014 | 7:00 am
    Ecommerce store owners know the key to success is driving online traffic to their sites. Through the use of Google AdWords or other similar online marketing techniques, potential shoppers can find your site. But how do you get them to buy once they are there? One of the newest terms in the world of SEO and pay-per-click marketing is conversion rate optimization, or CRO. Simply put, CRO refers to the process of optimizing your site landing page in a way that encourages more people to buy, rather than just look around. A post by Shane Jones on searchenginejournal.com uses the analogy of a GPS…
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    rankjane.com

  • How to Contact Other Blog Owners for Link Building

    Keyur Lalani
    20 Jul 2014 | 6:05 pm
    Today we’re going to go over a method that is unlike any other method you have read online. We are not going to go over any ruses to trick other web owners into linking to us, or any strategies that may become outdated in the future. Instead, we’re going to go over how you can [...] The post How to Contact Other Blog Owners for Link Building appeared first on .
  • How to Grow Your Email List to Over 100,000 Subscribers

    Keyur Lalani
    14 Jul 2014 | 6:39 pm
    Whenever we first get a client one of our biggest priorities is to build a large list of subscribers. Having a large e-mail list makes search engine optimization and online marketing a much easier task. You can send thousands of targeted visitors to any piece of content that you want, and going viral becomes a [...] The post How to Grow Your Email List to Over 100,000 Subscribers appeared first on .
  • How to Build a Blog Audience

    Keyur Lalani
    10 Jul 2014 | 7:34 pm
    Google is always changing. To build a loyal blog community, current methods will l not always work in the future. Maybe Google loves content today, but who knows? In the future, the algorithm could run off of something completely different. There is nothing that is a sure bet in online marketing or offline marketing.. This is [...] The post How to Build a Blog Audience appeared first on .
  • What really is Link Building with infographics

    Keyur Lalani
    4 Jul 2014 | 7:48 pm
    So what really is link building? You’ll hear people talk about it all the time. Ask for SEO services from a company, and chances are, the first thing that any company will tell you is that they will work on building links to your website. But what exactly is link building? What makes for good [...] The post What really is Link Building with infographics appeared first on .
  • YouTube Video SEO: The Ultimate Ranking Guide

    Keyur Lalani
    26 Jun 2014 | 7:21 pm
    YouTube is currently the second largest search engine in the world. It’s true, with more than 40 million visitors a day, YouTube is full of traffic. This also means that it is completely open for new businesses to break into the market. YouTube hasn’t been around for a long time when we compare it to [...] The post YouTube Video SEO: The Ultimate Ranking Guide appeared first on .
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    IDS Logic Blog

  • Manage Content & Give Your Users what they are looking for; all with Sitefinity!

    admin
    9 Jul 2014 | 9:39 pm
    There is no denying the fact that content management has become an inevitable necessity for the contemporary organizations. Making it sure that your website’s content is all organised and easily accessible is extremely important at present. You can go for a good and reliable content management system that meets all your varied needs and requirements, but will it serve the right purpose? Will your customers be able to find all the related content at one place? Well, that is a difficult but not an impossible task. When you go for such a CMS that lets you have all the related content at one…
  • A New Step to SERP Visual Design – Google Authorship Photos and G+ Circle no more in Search

    admin
    1 Jul 2014 | 12:45 am
    June 25th saw an update on Google, in which John Muller stated that Google has decided to get rid of author profile pictures and Google+ circle counts on desktop and mobile search. This actually broke the heart of many marketers as Google authorship’s was decided to be given a complete makeover. According to John Muller, the authors will still have their names mentioned in the search results and they will be connected to their Google+ profile, but the photo and the social will stay hidden. However, the ray of hope here is that those who will appear in Google News results will have a small…
  • Online Lead Generation Through App Development

    admin
    12 Jun 2014 | 1:45 am
    I am sure; you would have never imagined that lead generation would become such an interesting thing or an art. With the advent of mobile apps, there has opened an entire ocean of possibilities. Conventional lead generating pages are no longer capable of sending satisfying results. As competition heats up, business owners search for alternative strategies for generating quality leads and the first thing to strike their minds is the mobile apps. How they can generate leads for our business? Among different kinds of apps, marketing apps work best in terms of lead generation. Unlike native apps…
  • DotNetNuke – Making Your Websites Manageable!

    admin
    20 May 2014 | 11:51 pm
    Need a good Content Management System (CMS) for your business? Well, if yes, then DNN can prove to be the right choice for you. This powerful Microsoft .Net based Content Management System is a great tool for managing websites and web applications. So, if you need better online presence, then look for a good DNN development solutions provider. There are many companies that offer expert DotNetNuke services to their clients. The highly professional teams of DNN developers, that are available at such companies, can deliver the right results that clients need – all with the help of the…
  • Unnatural Links Penalty and Recovery Solutions

    admin
    16 Apr 2014 | 3:50 am
    What is Unnatural Link Penalty? Unnatural link penalties are manual penalties that are placed by Google on websites when they find that they are intentionally trying to manipulate the search engine results by generating links artificially. Google has placed the penalty and de-indexed innumerable sites that seemed to have unnatural links. Millions of unnatural link warnings were issued to the respective webmasters before the penguin update arrived. Reasons of Getting into Unnatural Link Penalty Participating in link schemes and using automation techniques to build links is the foremost reason…
 
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    Digital Direct » Blog

  • What you need to know before you order CDs or DVDs

    Content
    28 Jul 2014 | 12:42 am
    Clients are often met with much frustration when they call in to order custom printed CDs or DVDs. The reason for this is that their order will depend on a number of factors that they may not be aware of. Before asking for a quote or placing an order, try and have the following things ready. It will put an end to your frustration, and that of the person you’re dealing with on the other end of a phone call or email. Know your quantity In the printing industry, quantity will always affect the unit price of your product. The higher the quantity, the lower the unit price. Customers often ask…
  • 4 Social media sites that can help you promote your business

    Content
    22 Jul 2014 | 12:02 am
    In case you left for Mars in the last 4 years, the world today basically revolves around several social media sites that are considered the most powerful tools in developing your business’ future. With billions of users worldwide who are constantly connected and capable to create real-time updates, the conventional ‘word-of-mouth’ approach has just been intensified more than a billion times.  Here are the top social media sites that can promote your business for free. Facebook Perhaps the number one social media site at present and in years to come, Facebook has become the most common…
  • Effective online marketing strategies to show off your product

    Content
    16 Jul 2014 | 4:21 am
    This article, as the title indicates, will share some of the most effective ways to showcase your product and how it works without losing customer attention.  When your product interests your customer, you already have a 50% chance of getting them to understand how your product works. But if your demonstration is presented in an exceptionally boring way, the other 50% wins. A video on your website Most clients simply do not have the patience to read through all the manuscripts on how a single product works. Although sometimes an engaging article can do the trick, the 50%/50% rule still…
  • 5 Elements your website cannot do without

    Content
    14 Jul 2014 | 2:13 am
    The way you can tell the difference between an outdated website and one that’s contemporary is how it relates to its clients. The new form of selling is now digitally based and clients will buy from a company if there are elements of trust, relationship and accessibility. Here are five ways you can generate these elements on your company’s website. Your website should generate answers, not more questions Look at your website from a client’s point of view. What kind of questions would your clients ask? Speak to your receptionist and sales people and get a list of common questions being…
  • 6 Types of companies that should convert to video streaming right now!

    Content
    9 Jul 2014 | 1:29 am
    We’ve already looked at the benefits that video streaming can bring to any business. But what companies are probably losing out by NOT having video streaming as their mode of publication? One would think that video streaming offers the same service to any company. Marketing, advertising, monetizing videos, copyrighting videos… Well, not exactly. Video streaming can actually work as a specialised medium for certain industries. Read through the following list. If your company is one of these, then you need to switch to video streaming right now! Fitness companies There’s no better…
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    Digital Marketing Tips for Small Businesses | WooRank Blog

  • Websites Need Favicons, Here’s Why

    Divi Fernando
    27 Jul 2014 | 11:30 pm
    Favicons are the little piece of graphic that represents your brand on browser tabs, bookmark lists, search history, search ads and even search results. We have already discussed in a previous post about the basics of favicons and their role in branding and usability. Today we will dig deeper into this much inconspicuous but rather significant piece of branding element. We will talk about whether or not favicons have a role to play in SEO, what are the requirements in terms of mobile devices and the various tools used to help you create a favicon. Here is a quick gist of what you are…
  • 10 Web Analytics Tools: Analytical Tools Other Than Google Analytics

    Divi Fernando
    23 Jul 2014 | 11:31 pm
    Google Analytics has always been and will always be the classic choice of analytical tool for websites. Not only because it is free but it gives you an array of features that helps you test, track and measure customer behavior on your site. But sometimes having just one tool isn’t enough especially when your business is rapidly growing. It is good to be able to cross check data from different tools. Most web analytics tools usually display trends and not exact numbers and thus an alternative tool will help assuring our conclusions. Also, ever since the not provided count has been…
  • Explain Me How A Crawler Works Like I’m Five

    Dan Thornton
    20 Jul 2014 | 11:36 pm
    The world wide web is full of information. If you want to know something, you can probably find the information online. But how can you find the answer you want, when the web contains trillions of pages? How do you know where to look? Fortunately, we have search engines to do the looking for us. But how do search engines know where to look? How can search engines recommend a few pages out of the trillions that exist? The answer lies with web crawlers. Web crawlers are computer programs that scan the web, ‘reading’ everything they find. Web crawlers are also known as spiders, bots and…
  • 15 Title Tag Optimization Guidelines For Usability And SEO.

    WooRank
    17 Jul 2014 | 6:45 am
    Title tags are one of the most important elements of on-page SEO. They are used by browser tab titles, saved bookmark descriptions, search engine result pages (SERP) and increasingly by social media sites when linking to web pages. The following guidelines will help you create optimised titles for search engines whilst providing users with concise andhttp://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/ information. Search Engine Results Page (SERP) Displaying Title in Large Font Title Tag Optimization Guidelines 1. Make Sure All Pages Have Title Elements The <title>…
  • Dublin Core In 2014: Should I Really Care About It?

    Rob Trustlove
    13 Jul 2014 | 11:32 pm
    The Dublin Core metadata schema has been used since 1995 by businesses from a wide range of backgrounds to assist organisation and discovery of network resources. We have speak about how the Dublin Core can help SEO and usability. However, some people question the importance of maintaining metadata. Is Dublin Core still applicable in 2014? Does it really provide benefits to your website and business, or is just a maintenance nightmare with little relevance to the average web user? In this article, we’ll be looking at Dublin Core in detail and asking the question: should I really care about…
 
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    SunAura Technologies Blog

  • How to Use Twitter to Increase Newsletter Sign-Ups?

    Anurag G
    26 Jul 2014 | 6:36 am
    Twitter is one the best social networking sites in the world. Twitter allows you to connect user with just hashtags; you can directly interact with users which is advance marketing technique. Twitter is now becoming popular social media marketing site in India. Newsletter is a popular marketing tool. The fan who reads your newsletter is your most valuable resource. They are the one who make your brand popular.  You can use newsletters for blog, events, news etc but building mass number of audience is a tough task. Twitter newsletter is one marketing tool which you can increase your…
  • Boost Traffic to Your Blog with Content Marketing

    Anurag G
    18 Jul 2014 | 9:53 am
    Marketers continue to invest more time and money in content marketing across the world. It is important to create quality content but sometimes marketers fail to do market their content in a proper way that defeats the purpose of creating useful content. When you create content, it should be seen and shared. Don’t create content just for posting on the Internet. Any content that lies unread does not serve any purpose.  You can easily understand if people are interested in the content you post by reading their comments and tones of expression.  Sometimes,  a good piece of content lies…
  • How to optimize PPC Campaigns?

    Anurag G
    12 Jul 2014 | 9:17 am
    Running a PPC campaign is a tough task as you are required to spend considerable amount of time to optimize your campaigns. PPC campaigns are executed in real-time and you have complete control over them through Google AdWords Tool.  Setting up a PPC campaign needs lot of research in terms of keywords, Google display site, targeted audience, landing page design, text ads, targeted area and various other elements.  Earlier, the dependence on SEO was greater as AdWords only allowed one or two sponsored listings on search result page.  However, things have changed now and most of the times…
  • Facts About Link Building in 2014

    Anurag G
    6 Jul 2014 | 3:04 am
    The world of link building has changed completely over the last few years. Link building was one of the easy methods to gain higher ranking. Earlier people undertaking SEO projects generated thousand of backlinks by doing software submissions but Google Panda Update just wiped-out these crap link building techniques. Webmasters bought paid links for getting backlinks from high PR domains. However, recent update in search engine algorithms has made Link building a tougher task. Today, you need to concentrate mainly on quality links by employing content marketing. Today, Webmasters are spending…
  • Problems Faced by Websites without SEO Activities

    Anurag G
    27 Jun 2014 | 5:01 am
    SEO is long term activity and needs smart optimization technique for gaining higher ranking on Search Engines. Business owner are now looking SEO as Lead Generation activity which is better than traditional Cold-Calling marketing technique. Website without SEO is like Bike without Engine, you can’t ride a bike without engine. SEO is market leader in Lead Generation Campaigns. One of my clients from event management industry came to me and was telling me he has creative website with proper images and videos of events organized by him. He didn’t have idea to get considered on the…
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    SEOAsh

  • Our Web Design Process

    SEOAsh
    29 Jul 2014 | 7:33 am
    How We Handle a Web Design Project A lot of prospective clients come to us with no real clear idea of the process that we go through when designing and building a website. This is understandable – an end client will have only one thing in mind: They want a website that does certain things and generally-speaking, they’ll want it as soon as possible. Consultation, Costing, Design, Code, Content, Launch Every web project that we undertake has six distinct “stages” to it. We follow these stages with distinct cut-offs between them because it allows a client enough time to make up their…
  • 5 things a digital agency needs

    SEOAsh
    29 Jul 2014 | 7:07 am
    In this post I want to talk about a few things that we have found vital to ensuring everyone works to their full potential and has a happy time in our office. Comfortable Chairs Let’s face it, you spend more time sat in your office chair than doing pretty much anything else. If they’re not comfortable, you’re not going to be happy. Good office chairs can be expensive but there are a few cheap gems floating about. We actually managed to beg and borrow the ones we have in our office but I’ve recently gone on a hunt for some more as we’re quickly running out as the office fills up.
  • A Simple Guide To Organic Search (SEO)

    SEOAsh
    29 Jul 2014 | 3:39 am
    WHAT IS ORGANIC SEARCH AND WHAT YOU CAN DO TO IMPROVE YOUR SITE’S PERFORMANCE. Everyone knows that offline businesses have been struggling in recent times in a tough economic climate. But, whilst they’ve been up against it, their online divisions and their online competitors continue to prosper, as consumers become ever more reliant on the web to interact with brands and to purchase goods and services. So how can you ensure that your brand’s website is visible to these online consumers in search engines? This report gives you the basics of today’s best practice organic…
  • Search Engine Optimisation Suggestions | JD Sports

    SEOAsh
    22 Jul 2014 | 3:11 pm
    URL Rewrite A big area for improvement is the removal of unnecessary characters (e.g. ?, x, where possible in the site URLs to transition towards clean SEO Friendly URLs. These are shown to have a highly significant impact upon onsite optimisation and would be achieved through extensive modifications to the .htaccess file of the site. Transition to Absolute URLs Tests have shown that the use of absolute URLs within the html document structure (i.e. http://www.jdsports.co.uk/subpage as opposed to /subpage) benefits the internal linking structure of the domain, and as such would be expected to…
  • How To Choose The Right CMS For Your Organisation.

    Peter Wootton
    21 Jul 2014 | 7:31 am
    For a lot of corporate communications professionals, selecting a content management system (CMS) that can keep up with the pace of their business but still remain easy to use, is a near-on impossible task. From the outset you will hear all sorts of promises about the capabilities of particular systems but it always seems that once it’s installed it never quite lives up to its billing. There are essentially three routes you can go down. Your digital agency should give you some options but they will fall into one of these categories: 1. Off-the-shelf A paid-for, off-the-shelf tool which has…
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    El Dorado SEO

  • Malware Infection Wreaking Havoc on WordPress Sites

    Christopher Arnell
    25 Jul 2014 | 12:05 am
    My site was hit last Thursday by a very intense Malware infection. What I have learned and implemented over the last few days has been daunting yet very educational.  I noticed the first signs of trouble on Thursday but after further investigation I thought I had the issue handled and that it was only a buggy plugin. After the plugin was removed, wordpress seemed to function properly. I went about my business thinking everything was ok. Note to reader: I am an SEO Consultant and Online Marketer. My Virus and Malware hunting skills are ok but certainly not at expert level. I am a mid-level…
  • Helping Roseville’s Dancing Man

    Christopher Arnell
    16 Jul 2014 | 11:08 pm
    One of the things that I have learned since becoming friends with Clifford is how easy it is for people to slip through the social safety nets. The amount of paperwork and bureaucracy is often times overwhelming even for the most astute individual who may fall on hard times for one reason or another. With Clifford being mentally and physically disabled, it adds a whole layer of extra challenges. He did not have to become homeless. If there was one person in his life watching out for him, just a little, he would have been able to reconcile his financial issues and keep his apartment. The…
  • Building an SEO Compliant Mobile Website

    Christopher Arnell
    12 Jul 2014 | 11:14 pm
    Mobile is all the talk now among marketers, web designers and SEO professionals. Mobile use is skyrocketing and is on course to continue doing so well into the future. Mobile customers shop more and buy more online, but even if the business is not one that sells something online, customers use mobile sites to get information about pricing, direction and services while on the go. The upshot of all of this is that businesses need great mobile sites that also maximize SEO. This means a choice between a separate mobile site or a single site that uses responsive web design, but the industry trend…
  • Surviving Google’s Algorithm Updates

    Christopher Arnell
    30 Jun 2014 | 6:12 am
    Penguins, pandas and hummingbirds may be among some of the more beloved animals in the natural world, but on the Internet, their namesakes have been the source of some frustration among SEO experts, content developers, marketers and others whose livelihood depends on cracking the Google search code. The trick to that code is that there is in fact no trick beyond understanding what the recent Google updates are looking for. It used to be possible to game the system, but increasingly, Google is cracking down on shortcuts and fine-tuning its search results to require quality content. People…
  • It’s the Content, Stupid!

    Christopher Arnell
    12 Jun 2014 | 7:00 pm
    In 1992, Bill Clinton swept into office partly on the strength of his campaign strategist James Carville’s belief that what people cared about most was “the economy, stupid!” The phrase was meant to keep the staffers focused on the message, and a modified version entered the popular lexicon. Today, for marketers online, it’s the content, stupid! You can have the flashiest apps, the most up-to-date website and the most engaging ad campaign, but if you aren’t giving your customers valuable content, none of that will matter. What is meant by good content? The answer…
 
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    Linkody's Blog

  • 30 amazing tools to make your blogging life easy

    George Mathew
    22 Jul 2014 | 5:00 am
    In order to be successful in blogging, you need to treat it as a business. However, to run a business, you need the right set of tools because you can’t do everything alone. I have collected some of the best known tools that will help you run your blog in the most efficient manner. Many of these are free, a few are paid but well worth the price. Let’s dive in. WordPress This is seriously the best tool for blogging ever. For two years I was stuck with Blogger and then I finally made the shift to WordPress. WordPress is monstrous counting all the goodies that it has to offer. There are…
  • 7 days SEO penalty recovery case study

    François Louis Mommens
    16 Jul 2014 | 9:06 am
    On Monday, we got hit by a brutal Google SEO penalty. The number of impressions went down by a factor of 100 overnight. On Friday the next week, the penalty was removed and the number of impressions went back to it’s previous level. The penalty lasted exactly 7 days. Just after being penalized, shocked and dumbfounded I vented my frustration through a diatribe against Google. (see A rant about Google’s tyranny) Then it was time to think of what could have triggered the penalty. There was no message in WT, so this was obviously an algorithmic one. A first quick check with Panguin…
  • White hat ways to build great backlinks quickly

    George Mathew
    11 Jul 2014 | 6:05 am
    White hat and quick doesn’t seem to go hand in hand. The old adage has been to that if the links are built quickly the techniques used are Black hat. One cannot do without backlinks in order to rank the sites. So, how do you achieve them quickly? Let’s go over some methods that will help you build links in the white hat fashion and wouldn’t take a year. Spy your competition for great backlinks If your competition is a spot higher on the SERPs than you, they must be doing something right with their link building (or something gross). (See How to Identify and Remove Bad Backlinks?) The…
  • A rant about Google’s tyranny.

    François Louis Mommens
    10 Jul 2014 | 5:19 am
      The fear broke out when I looked at my webmaster tool impressions chart on Monday. An overnight drop of 100 to 1! Stupefaction, incredulity. No message in my WT, no manual action nor unnatural links warning. A feverish look at my keywords rankings with another tool confirmed the drop from the 2nd page to the 10th page for all of them. Something like a seo penalty may have happened but still, I couldn’t believe it. Even more because we didn’t do any BH or aggressive link building. With drops of sweat starting to form on my temples, I checked for our brand name… the…
  • 10 eCommerce tools that you may have never heard of

    George Mathew
    4 Jul 2014 | 4:09 am
    We have put together a heavy list of some of the most fantastic eCommerce tools that will give a serious boost to your business. From marketing your store to managing inventory and sending out relevant products as per the behavior of the user on-site, we have listed everything you may not have heard of. Try these to get miles ahead of your competitors. AddSearch Most eCommerce sites use the internal search engine powered by Google. But it’s out of date and hasn’t been revamped in years. Google’s custom search is slow, and it has never been addressing the gripes of eCommerce owners.
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