SEO (Search Engine Optimization)

  • Most Topular Stories

  • Google Gives Older Browsers a Retro Look

    Search Engine Watch
    Chris Merriman
    2 Sep 2014 | 9:30 am
    If you're going to act like it's 2011, Google will treat you like it's 2011.
  • Weird SEO Keyword Research Tools

    The Business Growth Coach
    jon rognerud
    28 Aug 2014 | 11:24 am
    SEO Keyword research is still very much central to success with SEO (Search Engine Optimization) and getting targeted traffic for your website. While Google Search is continually changing and becoming more ‘topical’ based, keywords (content) and links (quality) still rule the day. This is true now, and will continue to be. Getting more traffic to your website and pages is done via both site and page optimization as well as adding strategic links, both internally (on the site) and externally (from other sites and pages). The work never stops. Understand Your Keyword Universe A…
  • Moz Local Summer Updates

    Moz Blog
    David-Mihm
    2 Sep 2014 | 2:34 am
    Posted by David-Mihm Hard to believe, but it’s been five months since we released Moz Local into the wild! As I’m sure has been the case for many of you, our summer has just flown by. While our engineering team has been hard at work on a number of behind-the-scenes improvements since Day One, today marks our first major feature release since launch--and it actually includes three features. A TL;DR is at the bottom of this post for those strapped for time :) Single-location distribution and editing The most common request we’ve heard since our initial launch back in March is…
  • How To Get More Traffic With Affiliate Tracking Software

    The Business Growth Coach
    jon rognerud
    2 Sep 2014 | 10:24 am
    …a.k.a. “How do you Make More Money Immediately?” In the world of online business, there is nothing more wanted, needed and discussed than…TRAFFIC. Professional marketers know however, that there are differences in traffic driving strategies. I don’t mean the various channels and options for getting traffic (that’s easy) – but the more exclusive and tougher kind to get. The TARGETED traffic. What good is 10, 50 or a 100,000 new visitors to your page if they are not interested in what you offer, or don’t care what you are all about? Visitors will “bounce” and…
  • Moving to Always On SSL

    97th Floor
    Nathan Burch
    19 Aug 2014 | 8:16 am
    Don’t SSL Yourself Short: Tips to Help Communicate the SSL Transition Google has taken another significant step towards endorsing SSL (The first step being the complete transition of their own services). What follows within the SEO (sorry, digital marketing) community is mass conjecture and mostly unverifiable opinions. I won’t add to those speculations other than to […] The post Moving to Always On SSL appeared first on 97th Floor.
 
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    Moz Blog

  • Moz Local Summer Updates

    David-Mihm
    2 Sep 2014 | 2:34 am
    Posted by David-Mihm Hard to believe, but it’s been five months since we released Moz Local into the wild! As I’m sure has been the case for many of you, our summer has just flown by. While our engineering team has been hard at work on a number of behind-the-scenes improvements since Day One, today marks our first major feature release since launch--and it actually includes three features. A TL;DR is at the bottom of this post for those strapped for time :) Single-location distribution and editing The most common request we’ve heard since our initial launch back in March is…
  • The Why, What, and How of Blogger Outreach for Your Clients

    JessicaEdmondson
    31 Aug 2014 | 5:13 pm
    Posted by JessicaEdmondsonI. Why you should care about blogger outreach I work at Distilled as part of the Promotions Team where much of what I do is working with bloggers. My job in a nutshell is to make the right demographic aware of my client's product/services. When new B2C clients ask me what the benefits are of working with bloggers, I usually say something to the effect of: it's about marketing to people who will tell others about you (think word-of-mouth marketing). Outreach let's you tap into influencers' reach and communities to get the right niche of people talking about your…
  • But I Have to Buy Links, Ads, and Exposure, Because My Customers Won't Amplify My Content - Whiteboard Friday

    randfish
    28 Aug 2014 | 5:16 pm
    Posted by randfish We hear frequently from marketers who are frustrated that their audiences aren't sharing their content, making them think the only way to promote their brands is to pay for exposure. In today's Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution. For reference, here's a still of this week's whiteboard!Video Transcription Howdy Moz fans, and welcome to another edition of Whiteboard Friday. So last week I was in Minneapolis for the MnSearch Summit, and it was a very impressive event. But I had a number of conversations with…
  • Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO

    Casey_Meraz
    27 Aug 2014 | 5:14 pm
    Posted by Casey_Meraz The recent Google Pigeon update that affected local search was just another example of why marketer's should never put all of their eggs in one basket.  Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing. One of my…
  • Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

    petebray
    26 Aug 2014 | 5:15 pm
    Posted by petebray What factors go into determining how many Twitter followers you gain (and lose) each day? I was driven in part by Rand Fishkin's recent "mad scientist" experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses. Do they? And what other behaviors result in more (or fewer) followers? I've found some interesting gems. Of course, it's worth noting that aggregate, general trends don't necessarily speak to your specific situation. In fact, as you'll see, they're often exactly the opposite! To that…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • Demystifying The Knowledge Graph

    Barbara Starr
    2 Sep 2014 | 10:20 am
    Columnist Barbara Starr explains the power of the newly extended Knowledge Graph and how to leverage semantic technology for better search visibility. The post Demystifying The Knowledge Graph appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • SPONSOR MESSAGE: Get $500 off Your First Month from the World’s Finest Link Building Firm

    Search Engine Land
    2 Sep 2014 | 10:08 am
    Page One Power is the world’s finest link building firm, and we’re offering you a $500 discount on your first month of service. Our highly-educated, in-house writers, researchers and outreach specialists are the best in the business. We’re fully committed to transparency and we only build... Please visit Search Engine Land for the full article.
  • Google Says There’s No Bug, Older Versions Of Its Search Page Showing Up On Purpose

    Amy Gesenhues
    2 Sep 2014 | 7:52 am
    After more than 200 comments on a Google Search Help Forum thread last week, reporting a glitch that caused an older version of Google’s search page to display in certain browsers, a Google employee claimed there was no glitch at all. According to Googler Nealem, the page was working just... Please visit Search Engine Land for the full article.
  • Report: HTTPS URLs Have No Discernible Ranking Benefit In Google Currently

    Barry Schwartz
    2 Sep 2014 | 7:28 am
    In August 2014, Google announced that they would give a small ranking boost to HTTPS with the new HTTPS ranking factor. Now that it is a few weeks later, many are wondering how much of an impact does HTTPS URLs actually have on rankings. The answer according to SearchMetrics is none currently.... Please visit Search Engine Land for the full article.
  • Google Rolling Out Consolidated Billing For AdWords MCC Users

    Ginny Marvin
    2 Sep 2014 | 6:40 am
    Over the weekend, Google announced the roll out of Consolidated Billing for AdWords users managing multiple accounts through an MCC (My Client Center). The new billing system combines invoices for several accounts into one. Consolidated Billing will replace MDOs (Manager Defined Orders), which were... Please visit Search Engine Land for the full article.
 
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    SEO Book

  • Measuring SEO Performance After "Not Provided"

    PeterD
    24 Aug 2014 | 12:50 am
    In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold this data, according to Google, was privacy concerns: SSL encryption on the web has been growing by leaps and bounds. As part of our commitment to provide a more secure online experience, today we announced that SSL Search on https://www.google.com will become the default experience for signed in users on google.com. At first, Google suggested it…
  • Loah Qwality Add Werds Clix Four U

    Aaron Wall
    16 Aug 2014 | 7:09 am
    Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an undoing of your tight organization. In some cases the user intent is different between singular and plural versions of a keyword. A singular version search might be looking to buy a single widget, whereas a plural search might be a user wanting to compare different options in the marketplace. In some cases people are looking for…
  • Understanding The Google Penguin Algorithm

    Aaron Wall
    31 Jul 2014 | 7:18 pm
    Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big algorithmic changes are Joe Sinkwitz and Jim Boykin. I recently interviewed them about the Penguin algorithm. Topics include: what it is its impact why there hasn't been an update in a while how to determine if issues are related to Penguin or something else the recovery process (from Penguin and manual link penalties) and much, much moreHere's a…
  • Guide To Optimizing Client Sites 2014

    PeterD
    16 Jul 2014 | 8:02 am
    For those new to optimizing clients sites, or those seeking a refresher, we thought we'd put together a guide to step you through it, along with some selected deeper reading on each topic area. Every SEO has different ways of doing things, but we’ll cover the aspects that you’ll find common to most client projects. Few Rules The best rule I know about SEO is there are few absolutes in SEO. Google is a black box, so complete data sets will never be available to you. Therefore, it can be difficult to pin down cause and effect, so there will always be a lot of experimentation and guesswork…
  • Google Search Censorship for Fun and Profit

    Aaron Wall
    14 Jul 2014 | 11:16 am
    Growing Up vs Breaking Things Facebook's early motto was "move fast and break things," but as they wanted to become more of a platform play they changed it to "move fast with stability." Anything which is central to the web needs significant stability, or it destroys many other businesses as a side effect of its instability. As Google has become more dominant, they've moved in the opposite direction. Disruption is promoted as a virtue unto itself, so long as it doesn't adversely impact the home team's business model. There are a couple different ways to view big search algorithm updates.
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    Search Engine Journal

  • Shortlist Announced For The 2014 US Search Awards by @mattsouthern

    Matt Southern
    2 Sep 2014 | 10:00 am
    The shortlist for the 2014 US Search Awards has been announced and winners will be revealed at an awards ceremony at Treasure Island on Wednesday 8 October during Pubcon Las Vegas. Now in their second year, the US Search Awards features 20 categories to reward campaigns, software and the teams and individuals driving the industry forward. The awards show was created to celebrate the very best in SEO, PPC, Digital and Content Marketing and attract hundreds of entries from some of the leading search / digital agencies and professionals from across the USA and beyond. Entry numbers have…
  • Facebook Introduces New Tools For Page Owners To Promote Their Events by @mattsouthern

    Matt Southern
    2 Sep 2014 | 9:40 am
    There are 400 million people around the world using events on Facebook every month, the company stated in an announcement. Nearly 30% of all those events are are created by Pages. To make it easier for Pages to reach more people when promoting their events, Facebook has introduced some new features that help Pages promote their events, and measure the performance of their promotion efforts. These new features will be rolled out over the coming weeks, and will give Pages the ability to create ads for desktop and mobile News Feed that boost awareness of events and drive responses. Previously,…
  • 3 Ways to Create a Hashtag Monitoring Dashboard by @seosmarty

    Ann Smarty
    2 Sep 2014 | 9:03 am
    I’ve always loved playing with hashtags. I can proudly say I was an early adopter (I can’t say the same about Facebook but I do love using hashtags on Google Plus). I’ve been using hashtags for monitoring guest blogging opportunities, helping spread brand awareness, especially through Twitter chats, interacting with friends, brainstorming and finding which questions my potential audience is looking to answers, and so forth. Quite obviously, I’ve been playing with various hashtag-monitoring tools for ages (reviewing new ones, looking for alternatives for discontinued ones, and…
  • 5 Inherent Qualities of Great PPC Specialists by @Matt_Umbro

    Matt Umbro
    2 Sep 2014 | 5:32 am
    There are people in every industry who we look up to, who set the bar for excellence and are pioneers in the field. They are remarkable at their craft, but they also inspire others. Brad Geddes, Melissa Mackey, and David Szetela are just a few of the PPC specialists who have always inspired me to be better. Great PPC specialists have certain qualities that set them apart. These qualities help with day-to-day management, client relations, and knowledge sharing. Most importantly, these characteristics foster the ability to think big and answer questions people aren’t even asking. Below are…
  • Buffer’s Complete Guide to Mobile Social Media: Strategies for Twitter, Facebook, LinkedIn, Google+ by @kevanlee

    Kevan Lee
    2 Sep 2014 | 3:46 am
    I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets. Go figure. Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. It’s strange to think that the content we create on desktops and laptops will end up on dozens of different screen sizes before all is said and done. It’s a good lesson to keep in mind. When I share to social media, what will my sharing look like to the people who see it? Increasingly, they’ll be seeing my tweets and updates on a…
 
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    Bruce Clay Blog

  • Complete PPC PLA Shopping Campaign Crash Course ─ Conversion Deadline Sunday!

    Diana Becerra
    29 Aug 2014 | 12:04 pm
    Complete PPC PLA Shopping Campaign Crash Course ─ Conversion Deadline Sunday! was originally published on BruceClay.com, home of expert search engine optimization tips. Before you start packing up and traveling with family, remember that August 31, this Sunday, is the last day to upgrade your Product Listing Ad (PLA) campaigns. Don’t panic! Photo by Mycatkins (CC by 2.0), modified In efforts to make this weekend much more enjoyable for you, here are some tips on upgrading to Shopping Campaigns I think will shine light on the “phases” that take effect in September if you do not…
  • SMX East 2014 Speaker Series: Jason White’s ‘Stupid Successful’ SEO Guide to Keywords, Link Cleanup and Personal Success

    Kristi Kellogg
    25 Aug 2014 | 10:31 am
    SMX East 2014 Speaker Series: Jason White’s ‘Stupid Successful’ SEO Guide to Keywords, Link Cleanup and Personal Success was originally published on BruceClay.com, home of expert search engine optimization tips. Search Marketing Expo (SMX) East 2014 is fast-approaching. In preparation for the acclaimed Internet marketing conference, I’ve invited a handful of distinguished speakers (Bruce Clay among them) to sit down for an interview. First up is Jason White, the director of SEO at DragonSearch. The New York native has graced the SMX stage before and has also shared his…
  • Hangout on Recent Google Updates: Panda, Penguin and HTTPS

    Virginia Nussey
    21 Aug 2014 | 10:12 am
    Hangout on Recent Google Updates: Panda, Penguin and HTTPS was originally published on BruceClay.com, home of expert search engine optimization tips. Do you have an action plan now that Google says HTTPS is a ranking signal? Are you eager for the next Penguin Update? Have you ingested the newest version of Google’s Quality Rating Guidelines and integrated them into your optimization approach? As web marketing professionals, Google keeps us on our toes, and August has been a busy month on the Google organic algorithm front. There’s been: A mini Panda update Confirmed progress on…
  • Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013

    Niki Payne
    20 Aug 2014 | 9:12 am
    Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013 was originally published on BruceClay.com, home of expert search engine optimization tips. Ho ho ho! ‘Tis the season to be campaigning. It’s that joyous time of year again to start planning and preparing for Cyber Monday, Black Friday and other holiday campaigns. For marketers and retailers across the globe, the holiday shopping season is upon us. And your holiday PPC campaigns need to be ready long before your customers start to get their shopping and bargain hunting on. In case you’ve been…
  • Nowhere Left to Hide: Blocking Content from Search Engine Spiders

    John Alexander
    18 Aug 2014 | 3:08 pm
    Nowhere Left to Hide: Blocking Content from Search Engine Spiders was originally published on BruceClay.com, home of expert search engine optimization tips. TL;DR If you’re considering excluding content from search engines, first make sure you’re doing it for the right reasons. Don’t make the mistake of assuming you can hide content in a language or format the bots won’t comprehend; that’s a short-sighted strategy. Be up front with them by using the robots.txt file or Meta Robots tag. Don’t forget that just because you’re using the recommended methods to block content you’re…
 
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    SEO by the Sea

  • Looking at Peer Document Titles and Anchor Text when Collecting Facts about an Entity

    Bill Slawski
    1 Sep 2014 | 4:58 pm
    During a civil or criminal legal case, the prosecuting side needs to present evidence to a judge or a jury. Each individual piece of evidence doesn’t have to prove the innocence or guilt of the party being tried by itself, but the combination of that evidence has to meet a certain standard. For a criminal […] The post Looking at Peer Document Titles and Anchor Text when Collecting Facts about an Entity appeared first on SEO by the Sea.
  • Extracting Facts for Entities from Sources such as Wikipedia Titles and Infoboxes

    Bill Slawski
    31 Aug 2014 | 4:24 pm
    There are a number of patents from Google, both granted patents and pending patent applications, that describe ways that Google might learn about entities and about facts associated with those by extracting the information from the Web itself instead of relying upon people submitting information to knowledge bases such as Freebase. We learned from Google’s […] The post Extracting Facts for Entities from Sources such as Wikipedia Titles and Infoboxes appeared first on SEO by the Sea.
  • Did Google acquire Game Maker and Distributor CiiNow?

    Bill Slawski
    30 Aug 2014 | 1:17 pm
    Google was officially assigned the pending patent applications from CiiNow last Wednesday (August 27, 2014) in a transaction that was reported as being executed at the end of July. From searching through the USPTO, I don’t see any other patents assigned to CiiNow, so that appears to have been all they owned. The USPTO assignments […] The post Did Google acquire Game Maker and Distributor CiiNow? appeared first on SEO by the Sea.
  • Google Patent Attacks Reverse Engineering of Local Search Listings

    Bill Slawski
    27 Aug 2014 | 7:34 am
    The title from a Google patent reached out and grabbed me as I was skimming through Google’s patents. It has the kind of title that captures your attention, as a weapon in the war that Google wages against people who might try to spam the search engine. The title for the patent is Reverse engineering […] The post Google Patent Attacks Reverse Engineering of Local Search Listings appeared first on SEO by the Sea.
  • Identifying Entity Types and the Transfiguration of Search @Google

    Bill Slawski
    24 Aug 2014 | 6:30 pm
    The World Wide Web is a vast resource for information. At the same time it is extremely distributed. A particular type of data such as restaurant lists may be scattered across thousands of independent information sources in many different formats. In this paper, we consider the problem of extracting a relation for such a data […] The post Identifying Entity Types and the Transfiguration of Search @Google appeared first on SEO by the Sea.
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    SEO Theory

  • Core Essentials of On Site Search Engine Optimization

    Michael Martinez
    19 Aug 2014 | 5:00 am
    Your onsite search engine optimization goes well beyond meta tags, page titles, and article URLs. In fact, real onsite SEO has very little to do with the (meta) content you put on the page. You need to know the difference…Read more →
  • Transcript of John Mueller Q-and-A about Google HTTPS Signal

    Michael Martinez
    13 Aug 2014 | 4:04 pm
    The SEO community is making a mountain out of a molehill over Google’s recent publicity stunt in announcing a “slight” ranking boost for URLs that are published via HTTPS protocol rather than HTTP. They have been promoting the use of…Read more →
  • What is Now Safe to Link to?

    Michael Martinez
    26 Jul 2014 | 9:03 am
    I published this article in the latest issue of the SEO Theory Premium Newsletter. Danny Sullivan sort of asked this question of Matt Cutts at SMX Advanced 2014 (Cf. this hour-long video). I have been contemplating this question for a…Read more →
  • Random Little SEO Tips Anyone Can Use

    Michael Martinez
    12 Jul 2014 | 11:56 am
    The problem with sharing SEO tips is that when more people use them they tend to become abused and spammy. But there are technical things you can share that should not become too problematic. Well, it’s all on you if…Read more →
  • Why It Is Always Easy to Earn Links for Any Website

    Michael Martinez
    8 Jul 2014 | 5:37 pm
    In case you haven’t noticed, the Link Strategy Wars have heated up again. You have the SEO pundits on one side saying “you built great content and no one came” and then you have me and an occasional other voice…Read more →
 
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    StepForth Web Marketing Inc.

  • Fix Crawl Errors to Increase Revenue

    Scott Van Achte
    22 Aug 2014 | 8:04 am
    When StepForth performs a website audit we look at many different aspects of a websites health ranging from onsite factors such as suitable content and site architecture, offsite factors like social media and inbound links, and various performance metrics like bounce rate and crawl errors. The primary goal of an audit is to uncover any underlying issues that may prevent a site from achieving maximum visibility. A website does not need to be performing poorly in order to benefit from an audit, even strong sites are often missing some pieces that could improve performance once corrected.
  • Why Google Dislikes Zombie Sub-Domains

    Ross Dunn
    18 Aug 2014 | 2:06 pm
    Last week I wrote an article for The SEM Post on the hazards of zombie sub-domains and how your very own site could be affected without you being the wiser. I also used an example of Houzz.com which is the 177th most trafficked website in the USA yet it is suffering from zombie sub-domains; it can truly happen to anyone. What follows is the introduction and a link to the full article here: Google dislikes spending precious resources indexing web content on your site that is of no consequence to itself or its users. Inconsequential web content can be present in the form of duplicated pages and…
  • Free PPC Account Reviews

    Nathan Marcon
    7 May 2014 | 12:50 pm
    Stepforth is offering a ‘Free Review’ of your current PPC account to help better optimize your campaigns! If you have an active Pay-Per-Click account with either Google or Bing, or if you are just starting to consider one, StepForth can help guide you in the right direction. Our talented team of experts are here to offer a ‘Free Review’ of your current PPC account to help better optimize your campaigns. Better optimization leads to improved quality scores helping drive your cost per click down while increasing conversions. With a free review we take a look at your current account to…
  • My Top 10 SEO Definitions

    Sarah-Hannah Bedard
    7 May 2014 | 12:48 pm
    As I am new to the world of SEO (Search Engine Optimization) I have compiled a list of the top ten definitions I have found interesting learning. Algorithm (algo) A mathematical formula used by search engines to determine what pages to suggest for a given search query. Analytics A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program. Bounce rate The percentage of users who enter a site and then leave it without viewing any other pages. Conversion (goal) Achievement of a quantifiable metric on a…
  • Introducing Sarah-Hannah Bedard

    Ross Dunn
    7 May 2014 | 12:46 pm
    We would like to introduce the newest member of our team, Sarah-Hannah Bedard. Sarah-Hannah is our new Office Manager and Bookkeeper. Over the years Sarah-Hannah has managed many businesses including; a large phone company, a high end Home cinema and integrated media company, a Goldsmith studio and high end jewellery store as well as her own successfully run business of 19 years. After moving back to Victoria to be closer to family, Sarah-Hannah met Ross and joined the StepForth team back in January. Among other tasks, her duties at StepForth include bookkeeping, project management, social…
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    The Search Agents

  • The Internet of Things Isn’t Coming; It’s Here

    Rich Scaglione
    22 Aug 2014 | 2:45 pm
    Imagine a world where you can monitor your oven settings after leaving the house, and even shut the appliance off remotely if need be. Perhaps you’ve forgotten to lock your doors and fear intrusion? In this world, with one simple click, you can secure your home even post departure, and control the smoke and carbon monoxide detectors, and even switch off the lights! That imagined world? It’s ours, right now. By now you have probably heard of something called the Internet of Things (IoT). Simply put, loT is the technology described above; responsible for connecting all electronic devices…
  • Ready, Aim…wait, Read This: More on Google’s HTTPS Update

    Jimmy O'Donnell
    19 Aug 2014 | 9:33 am
    Last week, Google announced that HTTPS is now a ranking signal, a change for which Matt Cutts gave his personal endorsement months ago. Although he official announcement indicates that HTTPS is only a “lightweight signal” for now, effects may become stronger in the future. The following are site update considerations to prioritize in the interim: Level of implementation effort The cost of an SSL certificate Effort and cost of maintenance What Does this Mean for Brands? For brand leaders, Google’s announcement signals yet another available avenue for getting a leg up on competitors. At…
  • A Whole New SERP

    Rebecca Landman
    14 Aug 2014 | 3:40 pm
    The Search Agency Crowd Sources on Google’s Recent Pigeon Implementation Since Pigeon swept the search scene early last week, The Search Agency’s thought leaders have been evaluating Google’s changes, drawing their own conclusions concerning how these updates stand to affect the quality of search moving forward. Here is a sampling of their thoughts. Local Products and Services SERPs: The Search Agency started its Pigeon evaluation examining the changes made to local products and services searches. Our team’s findings point to the notion that, under Pigeon, semantic markup will now not…
  • Troubleshooting in Google Webmaster Tools

    Kirby Burke
    7 Aug 2014 | 2:15 pm
    Monitoring your site in Google Webmaster Tools regularly is critical to the success of your site. For the purpose of this article, we are focusing specifically on monitoring the number of pages on your site that appear in Google’s index. This number will naturally fluctuate and increase or decrease as you add and remove pages to your site. However, we are focusing on this from a troubleshooting perspective. This article is a resource to help you identify significant, unplanned spikes and dips in the number of indexed pages. This chart is a basic overview of some standard troubleshooting to…
  • Inside the Search Studio with Steve Sirich

    Holly Miller
    7 Aug 2014 | 2:03 pm
      We recently stat down with Steve Sirich, GM Bing Ads Product Marketing for this edition of Inside The Search Studio. How long have you been working with Microsoft? I’ve been with Microsoft for a little over 15 years. I started in field organization where I was involved in sales leadership, and then moved to corporate headquarters in Seattle. Over the past ten years I have had several different roles – running marketing, operations, and business development teams, all in the digital/online services space.   What made you become interested in search marketing/advertising?  I…
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    Marketing Pilgrim - Internet News and Opinion

  • The top five ad exchanges every marketer should be using

    Guest
    2 Sep 2014 | 6:28 am
    What is an ad exchange? An ad exchange is a type of online marketplace of unsold display ad space (belonging to sites or networks) which allows publishers and advertisers to buy and sell ad inventory automatically. It improves transparency and targeting by auctioning impressions in real-time between multiple bidders- allowing for publishers to get the best price on their space and for the advertiser to target the most accurate audience. Additionally, it reduces the cost of a middleman by making this a direct buy. So… what are the top ad exchanges YOU should be using? DoubleClick Ad Exchange…
  • Friday Round-Up: Judge rules on Facebook likes, Pinterest shares news

    Cynthia Boris
    29 Aug 2014 | 1:55 pm
    It’s time for my weekly round-up of all the news that was too small or too late to print. Does a Company Own Its Facebook Likes? Turns out the answer is no. Bloomberg Business Week published a story this week about a legal battle between a TV network and a fan page. Stacey Mattocks started a Facebook fan page for the show “The Game” and amassed more than 2 million “likes”. When BET revived the show, they made a deal with Stacey. They turned her page into the official page then paid her to be an admin. Smart move until Stacey decided she wanted more then locked…
  • Facebook rolls out Event Ads. Are you going?

    Cynthia Boris
    29 Aug 2014 | 12:42 pm
    Do you use Facebook Events to promote your business? Facebook says 30% of all events on the site were created by Pages (ie businesses) but that’s not a lot. I’d guess that the majority of events are party invitations between friends and family. The Event tool is an easy way to pass around all the information a person would need to attend – time, date, address and a map. You can use it to collect RSVPs and answer questions. It’s a handy tool because almost everyone you know is on Facebook. . . right. It’s a little different on the business end. I wouldn’t…
  • Looking for a college-bound influencer? Look on YouTube

    Cynthia Boris
    28 Aug 2014 | 1:26 pm
    You may think that big chains like Walmart, Target and Staples control back-to-school shopping but the real power is in the hands of the YouTube haulers. These young women have the eyes and ears of the older teens headed off to college and the younger teens who are dreaming about the future. Sitting in their sparkly bedrooms, they show off everything from hangers to sheets, to communal shower must-haves and tools for whipping up a “no kitchen needed” snack. Think Google says that searches for “back to school haul” on YouTube are up 70% this year. Searches for…
  • Today’s social media treat: Twitter analytics for everyone!

    Cynthia Boris
    28 Aug 2014 | 12:07 pm
    And now an important message from our friends at Twitter: That’s excellent news for anyone who even remotely uses Twitter as a marketing channel. It’s even good news for people who are just curious about their impact on the social media world. It’s just plain, good news across the board. A few months ago, I wrote a mostly positive post about Twitter’s new analytics dashboard. My only complaint was that you had to have a Twitter advertising account to access the tool. Not as big a hurdle as you might imagine because you didn’t have to actually advertise but you…
 
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    Search Engine People Blog

  • 3 Steps To Bootstrap Your Facebook Ads

    Pierre Lechelle
    2 Sep 2014 | 10:25 am
    Facebook gives you excellent possibilities to acquire customers at a very low cost. With more than 829 million of daily active users, most of your customers are probably looking at ads there everyday. Facebook Ads' options for both Targeting & Creative can empower you to deliver your message and to create a compelling ad that will bring you a steady flow of customers. See also: 3 Reasons to Use LinkedIn PPC Ready to start? This article will give you a quick grasp of how Facebook Ads works and how you can use them for your own business. 1. Who Is Your Target Audience? When you run…
  • The Easy 8 Step Marketing Strategy For Your Business Blog

    Craig Sutton
    2 Sep 2014 | 6:25 am
    1. Create Useful & Unique Content Yes we've all heard content is king. We all know how important it is. So why aren't you creating it? It's so important that it should be a priority so the "I don't have time" excuse doesn't cut it. (For more on how to speed up content creation real fast, click hereclick here) The other common excuse is "I don't know what to write" but that doesn't cut it either because as a business owner or someone that has worked in your industry for any amount of time you already have all the information you need…
  • What The Google Adwords Preview Tool Can Do For You

    Jennifer Blackie
    1 Sep 2014 | 10:25 am
    Using Google AdWords Preview Tool can help determine if your ads are displayed for a particular search term and geographical location. It can show you how the ad looks on devices such as tablets and mobile. searching for your own ads without clicking them can increase cost per clickAnd — it does so without accruing impressions. That's important because if you or your clients are constantly searching for your ads but not clicking them, it can drive up impressions and lower your overall click through rate (CTR). Having a low CTR can impact how Google views the performance of your ads…
  • Types of Shareable Content (And How to Earn Links With Them)

    Jon Ball
    1 Sep 2014 | 6:25 am
    Content is king. Bill Gates famously said that all the way back in 1996. As true as it was back then, it is certainly true in the marketing world today. Content marketing is THE trend of the online marketing sphere right now. Because of the widespread availability of the internet and the steady improvement of platforms like WordPress and Tumblr, nearly everyone is a content provider these days. For all of the benefits that provides us as a society, content shock is a very real symptom. Even with something like Save and Pocket, I'm never going to get around to reading everything that…
  • Case Study: How SEO Launched Killer Infographics

    Amy Balliett
    29 Aug 2014 | 10:33 am
    In less than 4 years, Killer Infographics has grown from 2 to 24 employees, worked for over 250 global clients, and produced nearly 4000 successful pieces of visual communication. This isn't meant to toot my own horn… it's meant to exemplify just how important SEO is in growing a business. When my business partner and I decided to dive deeper into the infographic industry, we looked to SEO tools to determine what keywords people were searching in the space. It didn't take long to see that the phrase "submit infographics" was extremely popular, and the domain…
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    Search Engine Guide : Small Business Search Marketing

  • How you can break into digital marketing

    22 Aug 2014 | 11:23 am
    by Mike Moran Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative for my help, but to me it is just giving back a blessing that I has been bestowed on me by others. They are unemployed or "in transition," as many call it these days. They have a good idea--they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you.When you are trying to break into any new field, you have the odds stacked against you--especially in a down economic environment. With so many people out…
  • Site search: Too many results and not enough

    31 Jul 2014 | 3:31 pm
    by Mike Moran I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search. So few companies work on this capability that we are in danger of teaching visitors not to even bother using our site search. That's bad, because their alternative is to go back to Google and find someone else's site. One of the things that kills us over website search is that if we ask our customers what is wrong, they…
  • The Top 7 SEO Web Design Methods to Increase Visibility

    28 Jul 2014 | 2:46 pm
    by Jayson DeMers Anyone who has Googled him- or herself understands the power and mystique of search engine results. When you run an e-commerce business, where it lands in search rankings plays a critical role in how many people are exposed to your company and its services.When businesses land near the top of the search results page for keywords related to their industries, users are much more likely to click on their pages, view their content, and learn about their products or services. The more visitors to the site, the more opportunities the company has to make sales and achieve high…
  • Yeah, But... I Already Rank For My Company Name

    15 Jul 2014 | 7:12 am
    by Stoney deGeyter Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them "Yeah, Butters." And if you've been following this series, you understand why. One of the common objections we hear is, "But we already rank for our company name, so why do I need SEO?"There are a couple dynamics at play here. One, you're probably seeing personalized results, not necessarily what the rest of the world sees. And two, because... and this is important here... UNLESS YOU'RE A WELL-KNOWN BRAND, NOBODY IS SEARCHING FOR YOUR COMPANY…
  • Does the Internet allow more differentiation?

    25 Jun 2014 | 1:13 pm
    by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing message--most about differentiation. But how does the Internet change the way marketers discuss differentiation? Does the Internet allow more differentiation? Read on. The biggest difference between digital marketing and other kinds of marketing is…
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    Online Marketing Blog - TopRank®

  • What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing

    Lee Odden
    1 Sep 2014 | 7:19 am
    Customer acquisition without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next. If you’re a business to business (B2B) marketer, you’ve undoubtedly seen the “be human” and H2H meme. Funny thing is, humans have always been behind all those business product and service purchases. What’s not so funny are the continued fails in how B2B companies communicate, the experiences they create for business buyers and the unrealized marketing power of delivering awesome. It’s time to shine a light…
  • Online Marketing News: Analytics For All, Facebook Doubles Up, Google Speaks Your Language

    Ben Brausen
    29 Aug 2014 | 3:45 am
    Marketers’ Perceptions of Real-Time Marketing [Infographic] - Some 88% of marketers say real-time marketing is important to 2014, according to a recent survey by Evergage. The company surveyed 100+ marketers across 18 countries to find out what they think about real-time marketing in 2014. MarketingProfs Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site - Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of…
  • Interview with Content Curation and Marketing Software Guru Pawan Deshpande of Curata

    Lee Odden
    28 Aug 2014 | 8:42 am
    In the world of content marketing, curation plays an instrumental role for companies that want to become a single source destination for industry news and information related to their area of expertise. Interest in curation has grown significantly and to meet demand, a number of software companies have emerged. Curata is one of the leaders in the content curation and content marketing software space, lead by Pawan Deshpande. As the founder and CEO of Curata, Pawan is responsible for the company’s vision, management and advanced development initiatives. His work at Curata has been…
  • Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

    Lee Odden
    27 Aug 2014 | 4:05 am
    Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers demanding results now or, “off with their heads!” There is no satisfaction from investing in creating more content if the purpose (or porpoise) is not clear. This is why “the why” of content marketing is so important.  Joe Pulizzi makes this quite clear with his recommendations in the Content Marketing…
  • Integrating Search, Social Media and Email Marketing – @Shoutlet Webinar Recap

    Lee Odden
    26 Aug 2014 | 8:58 am
    It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet.  Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email marketing, but we shined a spotlight on how to integrate. Why is integration between search, social and email important? Simple, it works. It works for customers and what works for customers, works for reaching your marketing goals. The most basic of marketers have some understanding of how their customers discover information…
 
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    John Battelle's Search Blog

  • We’re Innumerate, Which Is Why We Love Visualizations

    jbat
    2 Sep 2014 | 10:21 am
    The post We’re Innumerate, Which Is Why We Love Visualizations appeared first on John Battelle's Search Blog. This weekend I reviewed my notes from a few weeks of late summer meetings, and found this gem from a  conversation with Mike Driscoll, the CEO and co-founder of data analytics firm MetaMarkets. MetaMarkets helps adtech firms make sense of the reams of data they collect each day (hour, minute, second…). Most of this data is meaningless without some kind of pattern recognition and interpretation, Driscoll told me. He then used a great metaphor, one that resonated given…
  • Else 9.2.14: Don’t Worry, The Robots Are Our Friends. But the People?

    jbat
    1 Sep 2014 | 11:42 am
    The post Else 9.2.14: Don’t Worry, The Robots Are Our Friends. But the People? appeared first on John Battelle's Search Blog. “All these moments…will be lost in time…” Else is back after an extended summer hiatus – thanks for taking the time off with me. I wasn’t sure if I was going to return to this newsletter, but its a good ritual for me to condense and annotate my daily and weekly reading habits, and enough of you have subscribed that I figured you might be missing the updates. I kind of was.  Like this newsletter? Sign up!  The pieces I…
  • “Facebook Is a Weatherless World”

    jbat
    30 Aug 2014 | 11:48 am
    The post “Facebook Is a Weatherless World” appeared first on John Battelle's Search Blog. (image) This quote, from a piece in Motherboard,  hit me straight between the eyeballs: Facebook…will not let you unFacebook Facebook. It is impossible to discover something in its feeds that isn’t algorithmically tailored to your eyeball. “The laws of Facebook have one intent, which is to compel us to use Facebook…It believes the best way to do this is to assume it can tell what we want to see based on what we have seen. This is the worst way to predict the weather.
  • Writing Is Code, Reading Is Visualization

    jbat
    29 Aug 2014 | 3:29 pm
    The post Writing Is Code, Reading Is Visualization appeared first on John Battelle's Search Blog. Yesterday I stumbled onto a fascinating PBS Newshour interview with book designer Peter Mendelsund, well-regarded for his cover treatments of titles ranging from George Dyson’s Turing’s Cathedral to The Girl With The Dragon Tattoo. Mendelsen argued that when we read, we visualize the text, each of us creating a different reality in our minds. Those co-created images – created by both the author and the reader – are unique and vital to the process of reading –…
  • NewCo New York 2014: My Chairman’s Picks To Visit

    jbat
    25 Aug 2014 | 3:06 pm
    The post NewCo New York 2014: My Chairman’s Picks To Visit appeared first on John Battelle's Search Blog. Last week I created my schedule for NewCo San Francisco, and wrote about them here. What many folks don’t know is that there are now nine confirmed NewCo festivals around the world. Three weeks after San Francisco, nearly 100 New York companies will be opening their doors and welcoming festival goers in our second annual NewCo New York, Sept. 30th-Oct. 2nd. If you live in NY, or are going there for Advertising Week this Sept.29-October 3rd, please register and visit some…
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    Ask Kalena

  • Fast Five in Search – Week 36, 2014

    Kalena Jordan
    1 Sep 2014 | 3:50 am
      It’s that time of the week again – Fast Five time. I’m feeling quite smug that I’ve managed to consistently publish a Fast Five post every week this year to date. Blogging can be a time-consuming business, but when you follow a schedule and write about topics that educate and inform, it’s also very rewarding. If you’re enjoying these Fast Five posts, I’d love to hear as much in the comments. Feel free to suggest some topics for future editions as well. This week, we’re going to take a look back at the five most popular Q and A posts on…
  • Q and A: Do I need to use rel=canonical to tell Google my preferred domain?

    Kalena Jordan
    27 Aug 2014 | 10:09 pm
    Hello Kalena I’ve been a reader of your blog for many years but have never submitted a question. Until now! With Google’s recent changes to the algorithm, we have noticed a drop in traffic and rankings for our site (we sell ready-made crafting kits for kids). I suspect it might be related to duplicate content as I’ve been reading how Google will penalize sites that can be loaded with www and also without www. Our site loads for both addresses and I’m worried this means we have been penalized. I also read that you can fix this issue by using coding called rel=canonical…
  • Fast Five in Search – Week 35, 2014

    Kalena Jordan
    24 Aug 2014 | 6:31 pm
      It’s been an interesting couple of weeks in search and social. Some new features have been announced and some old ones switched off, with backlash in tow. Here’s this week’s Fast Five: 1) Search Marketers Tear Into Google Over AdWords Exact Match Change by Matt McGee. Google have isolated the search marketing community this month, with their announcement that Exact Match keywords will be phased out of AdWords, forcing all advertisers to use close variants. I’ve blogged about this before, when Google first introduced close variants as the default option for match…
  • Q and A: Can you recommend some global keyword research tools?

    Kalena Jordan
    23 Aug 2014 | 11:15 pm
    Hi Kalena I’d like your advice on keyword research please. I generally use the Google Keyword Tool to research keywords to use in our web site, but these are generally skewed to show just US results. As the UK, Canada and Australia are also big target markets for us, we need to know what keywords people in each of those countries are searching for. Can you recommend some global keyword generation tools and also suggest some unique keyword research ideas to help expand our keyword focus? Thanks in advance Michael…
  • Fast Five in Search – Week 34, 2014

    Kalena Jordan
    17 Aug 2014 | 2:31 pm
      I travel around New Zealand regularly, giving in-person training workshops for the Institute of IT Professionals in various online marketing subjects. My most popular workshop by far has been Social Media for Business, likely because many businesses and organizations struggle to understand how best to integrate social into their existing marketing strategies. During the workshop, I like to show attendees a range of case studies where businesses of all sizes have successfully used social media marketing to promote their products and services and grow their customer base. Some of the…
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    aimClear® Blog

  • Merry Morud Speaks At #MNSearch! Home Sweet (Minnesota!) Home

    Amber Krohn
    27 Aug 2014 | 7:09 am
    With the long Labor Day weekend on the horizon, aimClear is excited to amp up this week by speaking at the latest MnSearch Marquee event TODAY, August 27th. Merry Morud, aimClear’s Social Advertising Director, has made the trek from Duluth to Minneapolis to share her expertise on social PPC and content distribution. The Minnesota Search Engine Marketing Association holds quarterly search workshops, panels and other events for search marketers throughout the state, and today’s event, MnSearch Marquee: Social Media Sales Bootstrap Clinic, is shaping up to be another inspired event. This…
  • aimClear Plays “The Great Game of Business!” CEO Laura Weintraub Interviewed

    Kevin Watterson
    26 Aug 2014 | 6:51 am
    aimClear’s Chief Executive Officer Laura Weintraub made partner at one of Northern Minnesota’s leading law firms, twice along the way being named to the prestigious Rising Star list by Minnesota Law & Politics. She taught masters-level business law at the University of St. Francis and spent nearly a decade as a featured lecturer on employment law for human resource personnel and business owners.  Now, she quietly leads one of the fastest growing privately held companies in America. Laura was integrally involved as an attorney during aimClear’s early years and joined the company…
  • Make Your Ads SING like Sondheim: Creative Lessons from a Lyrical Genius

    Merry Morud
    25 Aug 2014 | 1:37 pm
    Bleeding-edge creative is a cornerstone of every marketer’s work. We strive to make each ad placement a mini work of art specially constructed and optimized creatively per channel. In the following months, we plan to write extensively about our creative process and what it takes to develop stunning creative. But first, I recently stumbled upon Six by Sondheim, an HBO documentary that delved into the genius that is Stephen Sondheim as a lyricist and composer of (probably at least one of your favorite) Broadway musicals. Immediately, I was struck by how similar Sondheim was to aimClear’s…
  • The Complete Content Marketer’s #MozCon Manifesto, Part 2: Promote & Measure

    Lindsay Schleisman
    18 Aug 2014 | 11:03 am
    Welcome back to our MozCon manifesto. This post continues our two-part series on content marketing takeaways from MozCon 2014, organized into a four-step process. Part 1 covered the conception and creation stages of content marketing, as well as the reasons to do it in the first place. In part 2, we’re covering promotion and measurement—two steps that many marketers neglect. Read on for tips on how to get your content in front of the right audiences as well as how to measure and report on your efforts. Step 3: Promote At the end of step 2, having completed the conception and creation…
  • The Complete Content Marketer’s #MozCon Manifesto, Part 1: Conceive & Create

    Lindsay Schleisman
    14 Aug 2014 | 11:52 am
    Last month, aimClear had the pleasure of attending MozCon, a search, social and content marketing conference hosted by the fine folks at Moz. MozCon is a conference unlike most. There’s one track, so no shifting between session rooms. Yes, that means the creatives had to bear with the who-the-hell-is-JSON-and-his-friend-MQL geekouts, while the techies had to sit through the kumbaya-content-fluffy-hugs sessions. But it was worth it because these were some of the most dynamic, inspiring presenters out there. Only the best of the best are invited to speak, and it showed. Content marketing was…
 
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    Branded3

  • How to audit and fix thin content with no value – @semrush webinar with @Branded_3

    Felicity Crouch
    2 Sep 2014 | 6:55 am
    Before Google rolled out a new “softer” iteration of its Panda algorithm update we expected to see a larger number of affected sites recovering than ever before. While some sites did recover, it’s still not always clear what businesses have to do in order to get their rankings back after they have been affected by the algorithm…and because Panda isn’t perfect, Google has begun to send messages in Webmaster Tools to those webmasters whose sites host “thin content with little or no added value” – and applying manual filters, similar to Google’s link penalties. Our Senior…
  • SEO considerations when moving from HTTP to HTTPS

    Stuart Long
    1 Sep 2014 | 4:59 am
    Back in March 2014, Matt Cutts gave the audience at SMX West a little tip that making a site secure (i.e. using Secure Sockets Layer or SSL encryption) was going to trend in 2014. Matt wanted to ensure that sites that utilize SSL encryption would see a ranking boost within Google, however at the time there were some people at Google that did not agree with him, nor did they want this to happen. Well, only a couple of weeks ago Google announced that using SSL encryption will give sites a ranking boost within Google’s SERPs. Although away on leave, Matt Cutts did tweet about this new update…
  • Branded3′s ALS Bucket Challenge

    Maria Berz
    29 Aug 2014 | 1:44 am
    The ALS Ice Bucket challenge has spread across the globe like wildfire since it went viral a week ago. It challenges people to pour ice water over themselves or donate to charity within 24 hours of being nominated in favour of raising money for ALS (amyotrophic lateral sclerosis), also known as MND (motor neurone disease) in the UK. The Ice Bucket challenge went viral after celebrities, politicians and well-known sports personalities around the world challenged each other online. While some celebrities found the sole purpose of the challenge to be yet another way to promote themselves, others…
  • Google, minus Google+: how should the end of Authorship affect your SEO strategy?

    Stephen Kenwright
    29 Aug 2014 | 1:42 am
    Last night Google’s John Mueller announced that Google+ Authorship has been scrapped: “I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop…
  • 4 easy ways to find PR & Outreach opportunities

    Laura Crimmons
    28 Aug 2014 | 4:26 am
    I hear a lot of SEOs talking about how Outreach has become so much more difficult over the past few years and that it’s so hard to build natural links now and I really don’t agree with this – yes, the tactics SEOs need to be using has changed but there are still masses of opportunities out there if you use the right tools and look in the right places. So, here are my top four ways to find quality, natural PR and Outreach opportunities: 1. #Journorequest A wealth of opportunities can be found on Twitter if you know the right hashtags to look out for. #Journorequest is one of my personal…
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    Performancing

  • 5 Old (But Still Relevant) Content and Link Building Strategies….And 1 New One

    David Jones
    26 Aug 2014 | 12:55 am
    Infographics still work….sort of Infographics started to gain traction around 2010 and then saw an explosion across the web for the next 2 years as they grew in popularity. As with all new content and link building strategies SEO and marketing firms were all over them like a bad rash until Google stepped in (as they always do) and reduced the effectiveness of signals from links within infographics. However this doesn’t mean you can’t still use them. The field is pretty crowded these days so you really need to dig deep to come up with an interesting topic and get the data to…
  • A/B Testing and SEO: What You Need to Know to Succeed

    Amanda DiSilvestro
    8 Aug 2014 | 5:00 am
    Being indecisive is something that companies often struggle with when it comes to decisions about a website, but ironically enough a lot of this indecisiveness comes from the indecisiveness of consumers. You want one thing one minute, and then something turns you off the next. This is why A/B testing is so important for small businesses. It ensures that you website is satisfying the majority of consumers, and it allows for you to modify this as consumers modify their own purchasing decisions. This then brings up the idea of SEO. If you’re constantly changing your website, how can you be…
  • Popular Code-Free Design Tools for Designers and Developers

    Guest Blogger
    30 May 2014 | 5:50 pm
    The standard way of building websites is by using codes. It still applies today but with advancements in software development, there are now the so-called code-free web design tools that designers and developers can use. By code-free, it simply means that designers even without the help of developers can easily create attractive websites without having to bother too much with codes and getting them right. There are advantages and disadvantages to using this latest software but it won’t hurt if you try them. Muse Adobe’s Muse is a great tool that easily creates websites. On the…
  • Webydo Can Help Take Your Design Business to a New Level

    abovepop
    21 Feb 2014 | 1:31 am
    Freelancing has become rather popular in recent years, not only because of the freedom it offers, but also because opportunities are expanding and earnings increasing. In the design sector, more and more web designers are taking to building a business for themselves as well. And, why not? There is certainly no lack of clients and work opportunities, and web designers have all the resources they need to start, run, and expand their business. That’s not to say that there are no potential issues if you follow this route. On the creative end, one of the possible bumps along the road is the…
  • The Powerful Art of Community Building – Increase Your Blog’s Reach & Traffic

    Robyn-Dale Samuda
    20 Feb 2014 | 6:31 pm
    Community building is basically communicating with users in your niche, whether online or off, by engaging them in conversations important to them and the market, offering advice or any useful content to make their lives better. Its about becoming a leader in your industry, with whom other users can relate to and rely on. Its about building trust and relevance in a fast paced and ever changing environment. Yet, as bloggers, how do we achieve this? Where do we go to find the users and environment for building that closely knit and profitable community? Well, the easy answer is that its…
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    Stone Temple Consulting - Digital Marketing Excellence

  • How Does Google Determine Content Quality? How Would You? – Episode 8

    Eric Enge
    2 Sep 2014 | 7:50 am
    Google has always told us they want us to be creating “high quality pages” that give searchers exactly what they were looking for, but what do they mean by “quality”? Today’s episode brings you a lively and sometimes intense dialogue among some of the most seasoned veterans in SEO. Eric Enge and guest co-host Mark Traphagen invited Bill Slawski, Ammon Johns, and David Harry to share their experience, tested knowledge, and outright speculation about how Google evaluates quality content. Now that Google’s Panda algorithm is out in its fourth version,…
  • Google Plus Search Power: Personalized Punch for Your Target Market

    Mark Traphagen
    26 Aug 2014 | 5:42 am
    What if you could almost guarantee a first page search results to a highly targeted audience? With Google+, you can! I’ve collected hundreds of examples over the past two years of how Google+ content can show up in search, but the most powerful examples are always in personalized search. Since early 2012 Google has had as its default a highly-personalized version of search for users with a Google+ account. Among the many features of personalized search is the possibility for content to get significantly elevated rankings when it is shared or engaged with by people in your Google network…
  • Can Google Plus Posts Create Duplicate Content Problems?

    Mark Traphagen
    14 Aug 2014 | 8:21 am
    Few things human are more fascinating than identical twins. Think about how many creative works, from classical literature to pop culture, are about twins: The Prince & the Pauper, the myth of Castor & Pollux, the 1960s Patty Duke TV Show, The Parent Trap–the list goes on and on. When it comes to content on the web, though, identical duplication isn’t quite so entertaining. Duplicate content within the same site can cause problems for search engines trying to decide which page should rank. But duplication can also be painful across different sites, if the site that ends…
  • HTTPS Now a Google Ranking Factor: Some Questions Answered

    John Biundo
    11 Aug 2014 | 11:31 am
    It isn’t often that Google tells us something that will directly affect site rankings. If they do, it’s often because they want to modify our behavior in a certain direction. We saw this tactic  from Google when they first began talking about web performance a few years back, and later announced that site speed is in fact a ranking factor.  A similar motivation seems to be in play with their recent announcement that sites that use HTTPS encryption will get a small ranking boost. In fact the rollout of the HTTPS support is eerily similar to the buildup of site speed evangelism…
  • Rae Hoffman: SEO Myths, and the Damage They Cause – Episode 7

    Eric Enge
    6 Aug 2014 | 10:45 am
    Not only is Rae Hoffman a super-smart and experienced SEO, she is a straight talker. In today’s episode you’ll get to enjoy Rae at her finest. So get ready for a no-holds-barred, roller coaster ride into Rae’s trademark rants and raves. All around, the eight SEO myths that Rae covers here, is a fascinating conversation between two of the most experienced and revered SEOs in the business: Rae and our own Eric Enge. This episode of the #DMEShow, SEO Myths, and the Damage They Cause, originally aired on July 25th, 2014. You can listen to this episode on either iTunes or Stitcher…
 
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    Pubcon

  • Pubcon Exhibitor: Convince Your Boss

    Jeff Randall
    29 Aug 2014 | 11:33 am
    Convince Your Boss HowtoConvinceYourBoss.com is a website full of resources to help marketing managers do exactly what it sounds like – pitch their boss on content marketing and get them to...Continue this story.
  • Pubcon Exhibitor: AdLift

    Jeff Randall
    28 Aug 2014 | 2:05 pm
    AdLift AdLift – SEO ROI – DELIVERED, increased revenue with every click. Our internal crawlers analyses 7M pages every day with running campaigns across 50+ sites. Every month we manage 150...Continue this story.
  • Bestselling Author And Entrepreneur Chris Brogan To Present Keynote At Pubcon Las Vegas

    Lane R. Ellis
    28 Aug 2014 | 7:00 am
    Pubcon, the search marketing event of the year, is happy to announce that bestselling author and noted entrepreneur Chris Brogan, chief executive of Owner Media Group, will present a major keynote...Continue this story.
  • Pubcon Las Vegas 2014 Registration Now Open

    Lane R. Ellis
    22 Aug 2014 | 11:48 pm
    Registration is now open for Pubcon Las Vegas 2014, the search marketing event of the year, which will take place at the Las Vegas Convention Center, featuring a full day of...Continue this story.
  • Anticipation Building For Pubcon Las Vegas 2014

    Lane R. Ellis
    22 Aug 2014 | 9:00 am
    It’s exciting to think that we’re now just 45 days away from Pubcon Las Vegas 2014, the highly-anticipated social media and digital marketing conference featuring over 180 excellent presenters in more...Continue this story.
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    Bing Ads Blog

  • Brand Terms in Bing Ads: To Bid or Not to Bid?

    Connie Woo - MSFT
    2 Sep 2014 | 9:00 am
    A continual topic of debate among search marketers is the value -- or necessity -- of including brand-name keywords in campaigns. Do these ads cannibalize organic search traffic, thereby wasting valuable ad dollars? Or are they necessary to keep competitors...(read more)
  • Get Started Australia (Part 9/9): Conversion tracking with Campaign Analytics

    Monika Pietrowski - MSFT
    1 Sep 2014 | 9:14 pm
    In our previous post we looked at the importance of ad copy best practices and landing page relevancy . In our final post for this series, we will discuss the benefits of conversion tracking with campaign analytics. Now, what exactly is a conversion...(read more)
  • Bing Ads is Testing Close Variant Matching (US Only)

    Matt Bisson - MSFT
    25 Aug 2014 | 10:00 am
    Starting this week, Bing Ads will start testing the inclusion of close variants in exact eatch in the US market for a portion of queries. During this test, exact match will include minor grammatical variations, such as plurals, abbreviations, acronyms...(read more)
  • Unified Device Targeting in Bing Ads: Answers to Frequently Asked Questions About Next Month’s Changes

    Dare Obasanjo - MSFT
    22 Aug 2014 | 7:00 am
    In June, we announced a set of changes to how device targeting will work in Bing Ads. The first of these changes will occur in September when desktops, laptops and tablets will be combined into a single device target. A direct consequence of this change...(read more)
  • New in Bing Ads Intelligence: Use the Auction Insights Report to Gain a Competitive Edge

    Jessica Cui - MSFT
    21 Aug 2014 | 9:00 pm
    The fate of your ad – its rank, CPC, CTR - is decided in the auction , where it competes with many other ads. Do you want to know who’s competing with you and how their ad performed relative to yours, especially on your most important keywords...(read more)
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    Get Elastic Ecommerce Blog

  • Ecommerce Links: August 2014

    Linda Bustos
    31 Aug 2014 | 11:11 pm
    To wrap up August, enjoy these informative ecommerce related articles from around the Web.Smart Insights shares 10 tips to create an effective Cart Recovery Programme.Think going responsive is a silver bullet for raising mobile conversion? Marketing Experiments shares a case where responsive did win the A/B test — in aggregate, but actually decreased on mobile devices.How To Make Mobile Convert: The Most Common Mobile Store Mistakes and How to Make Mobile eCommerce Convert: What’s Effective In Mobile Design Right Now from ConversionXL round out our mobile entries.Econsultancy offers a…
  • 13 xkcd Comics for Ecommerce Professionals

    Linda Bustos
    25 Aug 2014 | 1:05 am
    Get Elastic is on vacation this week, so in lieu of articles, enjoy this collection of xkcd comics that poke a little fun at our industry.(Click comics to view their original posts)Understanding star reviewsOnline package trackingDownload our app!Mobile marketingMarketing interviewCoupon codeHome page usabilityConsumer behaviorHow to annoy a web developerA dollar a day…A minus-minus Ebay feedbackQR code…Advantage AmazonAnd for more geeky-funny, check out the entire archive of xkcd
  • The United State of Social Commerce [Infographic]

    Linda Bustos
    22 Aug 2014 | 1:03 am
    This week’s infographic looks at social commerce statistics and trends in the US, courtesy of Invesp Consulting.TweetablesSocial commerce is projected to grow to $14B in 2015, compared to $3B in 2012 Tweet thisSocial commerce is forecast to reach 5% of online retail revenue by 2015 Tweet thisPositive reviews can bump a product’s price by 9.5% Tweet thisNegative reviews have an 11% chance of changing purchase intent Tweet this86% of the top 25 ecommerce sites use Facebook Like and Twitter buttons, 82% Pinterest Tweet this61% of online retailers use Pinterest buttons Tweet this42%…
  • 9 Types and 6 Tips for Vine Video Marketing

    Linda Bustos
    20 Aug 2014 | 1:05 am
    A few years back, I posted 17 styles of Twitter updates for online retailers, from branding to customer care to “transactional” tweets. Absent from that list (because it didn’t exist) was micro-video from Vine and Instagram.The micro-video format has a few different useful applications for brand and ecommerce content marketers, but is still fairly underused, perhaps due to its perceived difficulty to produce good content. But done well, they may be more attention grabbing, persuasive and shareworthy than some of your text-only social updates.If you’re looking for…
  • Are Your Cross-sells Killing Conversion?

    Linda Bustos
    18 Aug 2014 | 1:04 am
    It’s generally believed that product recommendations on ecommerce sites increase conversion and average order value.But according to e-tailing group’s 16th Annual Merchant Survey, 59% of retailers don’t know what kind of conversion rates they achieve when shoppers preview upsells or cross-sells on product pages. When you consider that 9% don’t use such merchandising, that adjusts to 65% of those that do. And cart pages are not far behind.With so many retailers not measuring the effectiveness of product recommendations, we can imagine how few are testing and optimizing their…
 
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    Compete Blog

  • The Weekly Compete Pulse

    Laura Cantwell
    30 Aug 2014 | 7:00 am
    Happy Labor Day Weekend! Here in Boston, we’re soaking in the warm weather while we still can. If you find yourself with some free time when not winterizing splashing around in your pool, check out a few of our favorite digital marketing articles from our feeds this week. Millward Brown Acquires InsightExpress To Bolster Digital Measurement It’s been an exciting week in our office with announcement that we will be growing the Millward Brown Digital family! Our acquisition of InsightExpress takes our capabilities to the next level, allowing us to provide the ultimate behavioral and…
  • Conversion Optimization: Which Metrics Matter?

    Jared DeLuca
    29 Aug 2014 | 6:53 am
    Image from: Measure Success / Shutterstock I’ve written a lot about conversion optimization before because I firmly believe it’s one of the most important things any business can do to increase success, but conversion rate doesn’t have to mean online purchases. Even if you don’t have an ecommerce offering for your business, you can still focus on optimizing your conversion rates. Yes, I said plural “rates.” What do I mean? Obviously at the end of the day you care about your business making more money while providing value to your customers. How you define…
  • Are You Getting Mobile Right? (Part II)

    Katie Hrdy
    27 Aug 2014 | 9:22 am
    As announced in our post last week, we recently launched our newest study, Getting Mobile Right, to help marketers put mobile to its best use within their overall marketing strategies. In the study we identified three major questions that marketers are asking to better understand how mobile can propel their brands: Where and how can we reach consumers on mobile? How can we engage consumers with mobile advertising? How can we increase our share of mobile consumer activity? We explored the first question in last week’s post, so this week we’ll review the second: How can marketers engage…
  • Recipe for Success

    Mark Rogol
    25 Aug 2014 | 12:16 pm
    Image from: Recipe / Shutterstock Since first launching in 2010, JustAPinch.com, “an old-fashioned-looking recipe swap website,” but truly a vertical social network around recipes has grown to stand among the largest recipe websites on the internet. At its core, Just a Pinch strives to bring together hometown cooks and family recipes. What may seem like an old-fashioned idea has successfully transcended into the digital age in recent years. With traffic up 66% this year alone, Just a Pinch can attribute its noteworthy success to its engaged users and effective social media marketing…
  • The Compete Weekly Pulse

    Laura Cantwell
    23 Aug 2014 | 7:22 am
    It’s Saturday. Congratulations, you survived the work week! This edition of the Compete Weekly Pulse has a strong focus on one of our favorite topics—blogging! Take a look at some of our favorite articles from the past week to learn all about how your can optimize the results of your blogging endeavors. How To Create A First-Rate Content Marketing Strategy If you want your brand to be successful, utilizing content marketing is no longer optional. The reality of today’s digital marketing is that your potential customers are likely forming their opinion of your brand long before actually…
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    ReveNews

  • 5 Crucial Call Handling Tips for Increased Sales & Conversions

    Zoe-Lee Skelton
    25 Aug 2014 | 2:13 pm
    Generating leads is one of the most challenging activities a business can face, with managing conversions one of the difficult aspects of this practice. But despite the digital age, phone calls provide some of the highest quality leads and they play a crucial role in generating online sales and enquires too, as a group of online retailers discovered. According to a case study recently published by web analytics and call tracking software company, Mediahawk, telephone conversations play a significant role in hastening the path to conversion. Their research into the telephone calls of a group…
  • The Legality of Affiliate Marketing

    Larry Alton
    7 Jul 2014 | 8:04 am
    Affiliate marketing is still somewhat of a new concept, even though its roots can be traced back to the 1990′s when retailers created platforms in order to analyze third-party online referrals in order to provide financial commissions for sales. Remember what the online world was like in 1995? While commissionable transactions were nothing new even in the year Clueless first came out, turning such a time tested model into one that fit into a blossoming digital era was a challenge. First of all, there were no geo boundaries for the US tax nexus to oversee. There were marketing rights…
  • Knowing What and When to Outsource

    CT Moore
    13 Jun 2014 | 8:25 am
    Competing in the digital landscape usually means competing on several fronts. You need good design (product or web), solid tech (frontend and backend), strong marketing (acquisition and retention), and the talent to help make it all come together. Indeed, even on the marketing front, you need to find the right balance of SEO, PPC, affiliate marketing, and content, to name just a few. As the old saying goes, however, Jack of all trades, master of none. No one company can (solely) excel at everything it does, but that’s also why companies tend to outsource at least some of what they do. Of…
  • What’s New in Mobile Marketing 2014

    Sharon Michael
    9 Jun 2014 | 2:05 pm
    Summary: Mobile marketing put on an exceptional show in 2013 and experienced a growth of 75%. With marketing gurus predicting that the number of smartphone and tablet users will touch 2 billion in 2014, we are expecting to see some sweeping developments this year too. These days, more and more people are using their mobile devices for local searches, to look up everything from a soup recipe to directions to a car showroom nearby. With this increase in user base, companies are going to have a lot of scope to push their businesses. Additionally, the advancement in mobile technology is set to…
  • Engaging with Customers Through Social Media

    Laura Farkas
    6 Jun 2014 | 4:11 pm
    In recent years, several small and medium sized local businesses have taken advantage of social media engagement and have created awareness of their business. No matter if it is a small charity supporting communities, or an affiliate coaching business: all enterprises can benefit from highly effective social media campaigns. The below review of the benefits of social engagement over the internet will provide some practical advice for entrepreneurs. Researching Social Media Trends Anik Singal’s Facebook page with more than 70.000 social media followers The Socialnumbers social media…
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    Web Gnomes

  • A Real World Negative SEO Case Study

    steve
    13 Aug 2014 | 11:55 pm
    Yesterday, someone explicitly threatened to launch a negative SEO attack against our website. Unless we pay a sum of money in the next 24 hours, our backlink profile will be flooded with toxic links. (Honestly, it all sounds like the plot of a terrible James Bond movie. But I digress.) We have no intention of […]
  • How I Would Fix Grantland’s SEO: An In-Depth Audit

    steve
    19 Feb 2014 | 3:32 am
    I am a full-blown sports junkie, which means I spend WAY too much time looking at sports sites: ESPN, Sports Illustrated, and of course, Grantland. About a month ago, I was feeding my sports addiction when I noticed Grantland was completely redesigned. We launched Grantland's new redesign today – it's our 3rd incarnation making it […]
  • The Most Actionable SEO Tips Ever

    steve
    25 Sep 2013 | 2:03 am
    Everyone loves a good tip, but unfortunately, many of the SEO tips floating around have become outdated. And even if a tip is still current, it’s usually not very actionable. To solve this problem, I contacted some of the best SEOs in our industry and asked a simple question: What is your absolute best, most […]
  • Gnome Likes: Google Slapping Mozilla, Penguin Party & Better SEO Metrics

    steve
    29 Apr 2013 | 3:30 am
    Remember a few months ago when I said, Gnome Likes is “back and better than ever in 2013!” Yeah… me either In my defense, last month’s newsletter was jam packed with exciting SEO news. But you’re right: that’s not good enough, which is why I’m dusting off the cobwebs for an extra special edition of […]
  • Gnome Likes: Blogging About Anything, Post Ideas & SEO Audits

    steve
    14 Jan 2013 | 6:02 am
    In case you didn’t notice, the Gnome Likes series took an extended vacation over the holidays, but now, it’s back and better than ever in 2013! There haven’t been any recent Google update announcements (Panda #23 went live right before Christmas, but that was weeks ago) so we’re going to jump right into this week’s […]
 
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    Understanding Google Places & Local Search

  • LocalU Bootcamp at SMX – Sept 29th in New York

    Mike Blumenthal
    28 Aug 2014 | 7:51 am
    On September 29th, we’re rolling out a new classroom-style training event in conjunction with SMX East – Local U Boot Camp in New York City. REGISTER WITH CODE WS-LUA10 FOR A 10% DISCOUNT LocalU Bootcamp is the only workshop of its kind and provides the knowledge, processes and tools needed to help your business and the businesses of your clients prosper in Local Search. If you’re looking to develop a career in Local SEO or want to refine your current processes, this is the workshop for you. It’s also a great way to train new staff or cross-train existing staff in…
  • Google Dropping Review Shadow Box in Serp and Going Directly to Plus?

    Mike Blumenthal
    21 Aug 2014 | 8:20 am
    Yesterday while doing training I noticed that Google was dropping the review shadow box from the main search results and taking users directly to the business Plus page.  Today others are noticing this as well. Nicolai Helling pointed the new behavior out on G+. As Nicolai mentioned and I agree this change “seems to be preparatory to release a new way to insert the Google+ Local results into the main Google-SERPs” that I wrote about early in the week with the total absence of review links in the new mini pack results.  Currently the review shadow box STILL shows for brand…
  • Google My Business Now Allows Deleted Plus Pages to Be Recovered

    Mike Blumenthal
    20 Aug 2014 | 5:16 am
    Kaleh Kohler, a top contributor in the Google And Your Business Forum and a very astute student of all things Google Plus, has pointed out a new feature of Google My Business (aka Google Pages Dashoard) that allows the user to recover (undelete) and manage pages that have been deleted. It would appear that it only works on Pages that are deleted subsequent to the rollout of this feature and it doesn’t seem that page deleted earlier are seen (I could be wrong about this). Once a request is made to undelete a page, the page reappears in the dashboard almost immediately. This is welcome…
  • Google Test Search Results – 11 Ads, 1 Directory and 3 Stinkers

    Mike Blumenthal
    18 Aug 2014 | 1:49 pm
    Google is apparently testing a mobile style 3 pack as a replacement for the carousel. Whether a test or not, this test search result is quite amazing. I have a fairly large Thunderbolt display with a resolution of 2560 x 1440. That is more vertical resolution than 66% of all computers on the market as of January, 2014 according to w3schools.com. Even so this result is quite incredible in just how absolutely awful it is. With my browser window stretched to the full height of the display, above the fold there are 11 ads, 1 organic directory listing, a map and 3 2.5 hold your nose stinky local…
  • Google Testing Carousel Replacement

    Mike Blumenthal
    18 Aug 2014 | 9:58 am
    Last week, Dr. Pete Meyers of Moz, posted on Twitter that he had seen a new deskop pack result that seemed to be replacing the Carousel. He has emailed me to note that he is now seeing it on a number of broad queries “including “chicago restaurants”, “restaurant reviews”, “chinese menu”, and “vegas hotels””. James Gibbons also reported a search result where the carousel had been replaced with a 7-pack,   As Pete noted in his email most of the new results that he was seeing were in place of the carousel AND the result mirrors…
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    | Triangle Direct Media - New Media Marketing

  • Facebook Bans The “Like Gate” Incentive for Pages

    Ashley Hincher
    12 Aug 2014 | 7:33 am
    Facebook has officially banned the “like gate” for Pages. On August 7th, a post was published to the official Facebook Developer’s blog announcing some recent changes. Tucked near the bottom of the post is a section titled “Changes to Platform Policy,” which includes a new rule that will certainly impact how businesses run their Facebook pages: “You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.” According to Facebook, users have 90 days (until…
  • Discovery marketing and the new mobile search by Pinterest

    Jeff
    6 May 2014 | 8:10 am
    Pinterest’s new search is currently only available for mobile devices; iPad, iPhone and Android. The new search feature offers descriptive guides which is category-based and delivers results on the keyword or phrase entered. Similar to how Google suggests related search topics, Pinterest’s seeks to help users discover additional interests based on use. For example, when you start searching subjects such as BBQ, Fourth of July parties or summer vacations the guides will pull additional pins submitted by Pinners. The following is from Pinterest, released via their announcement on…
  • Advertising on Facebook for your business: Is it really worth it?

    Jason
    21 Jan 2014 | 12:53 pm
    Let Facebook make money for your business   To advertise or not to advertise on Facebook has been a question that small businesses have been struggling to answer.  With some recent statistics and list of benefits outlined in this article, you might be able to finally answer that question yourself. Facebook’s preferred marketing and developer program, found that Facebook’s ad clicks, impressions and sponsored stories resulted in an increased ROI for advertisers this year, as compared to the results from 2012., according to their Q3 Social Intelligence Report. In this report it also…
  • Pinterest Goes on the Map

    Jason
    18 Dec 2013 | 8:49 am
    It’s no secret that Pinterest’s user demographic is full of buying customers, and with the ability to link back to your website, we can see the search engine ranking benefit.  But adding maps to your boards and pins? That should raise some eyebrows for local business owners. Here are a few reasons why local business owners should be dedicating more time to their Pinterest page. Map things you want to remember, see or revisit. Let’s use this scenario: you are planning to spend a week in the big apple and you want to make sure that you visit all the tourist attractions, eat the best food…
  • Is Pinterest a powerful SM tool for your business?

    Ashley Hincher
    3 Dec 2013 | 9:25 am
    It is becoming more evident than ever that social media is a powerful tool for businesses. However, with so many social media websites out there, it’s no wonder that small business owners can become confused about which sites to use and which sites to skip. While Facebook is a necessary choice for every business, some social media sites are better suited to certain business than others. One such website is Pinterest. Pinterest is a photo sharing website that is based on the concept of a pin board. A user can “pin” images from a website, other users, or their own computer files to their…
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    SEO Design Solutions™ Blog

  • Other Ways to Measure SEO Results!

    Jeffrey_Smith
    14 Aug 2014 | 7:49 pm
    What are alternative SEO metrics (aside from rankings) you can use to determine if your SEO campaign is working? Quantifying the effects of your efforts is integral as you move up the rankings for intentional and unintentional keywords. Other Ways to Measure SEO Results! There are multiple ways to assess the impact of your SEO campaign aside from using rankings alone. As correlation does not imply causation, read further to determine alternative ways to measure SEO results! >>> Click HERE for Read Full Post! -Jeffrey
  • Link Metrics for SEO: Why Quality is Better Than Quantity

    Jeffrey_Smith
    13 Aug 2014 | 8:03 pm
    When building links you can think or qualitative or quantitative metrics to measure impact. The purpose of this post is to (a) identify the various types of links (b) calculate their impact on search engine rankings and (c) provide an overview of the link metrics to create a protocol for SEO best practices. Link Building Tips: The Definitive SEO Guide to Link Metrics Which types of links are effective for SEO and why? Link building and search engine optimization work in tandem to produce viable shifts in search engines for specific keywords and corresponding landing pages. Link Metrics Within…
  • Avoid These 5 Internal Linking Mistakes

    Jeffrey_Smith
    12 Aug 2014 | 10:33 pm
    We all know the value of external links from other websites, but what about the power of internal links for SEO or how they impact ranking algorithms to determine which pages serve what function within a website? 5 Internal Linking Errors to Avoid Below are 5 common on page SEO boo-boos to avoid when optimizing your websites internal link structure that can sap your websites rankings . Click to read more about >>> 5 internal link errors to avoid. -Jeffrey
  • How to Create Affiliate Headlines That Convert!

    Jeffrey_Smith
    11 Aug 2014 | 4:31 pm
    Below, we have identified an array of emotionally-charged, SEO tested search queries and modifiers (descriptive words used to clarify purchase intent) used by millions each month to find and purchase products. Consumers are Shopping Online, But Can They Find Your Offer? If you are an affiliate marketer looking for a direct line in to the psyche of the consumers you’re enticing to visit your landing pages and convert into long-term value repeat customers, then this post is a great starting point. For those unfamiliar with the context of what a keyword modifier is, modifiers are…
  • Google’s Love Affair with Authority and How You Can Leverage It!

    Jeffrey_Smith
    9 Aug 2014 | 1:41 pm
    In short, Google’s love affair with authority sites is based on the premise of reciprocity, relevance and commercial viability. It’s no secret, that Google’s search engine algorithms are stacked in favor of quality content and authoritative websites. Google’s Love Affair with Authority Sites Protecting the integrity of that love affair can have harsh consequences for those on the fringes or gray areas as Google updates their index. One must consider, that if a higher echelon of quality presides in Google’s index from Google being more selective or downright finicky about…
 
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    » Blog

  • Making Better SEO Reports For Your Clients

    Bill Sebald
    22 Aug 2014 | 9:26 am
    Vote for this on inbound.org Ah, the SEO report. Sometimes the bane of our existence. Some agencies spend the majority of their time creating monthly detailed monstrosities, while others might send quick, white-labeled exports. Meanwhile, smart companies (like Seer) look for ways to use APIs and programming to speed up data pulling. At Greenlane, we took this approach as well; Keith, my partner and incurable data nerd, created our out-of-the-box reports to pull API data on traditional SEO metrics like rankings (yes – we still believe in the value), natural traffic (at the month over…
  • How Entities (and Knowledge Cards) Can Help With Query Intent

    Bill Sebald
    29 Jul 2014 | 8:18 am
    Vote for this post on inbound.org. Entity optimization as a big SEO play isn’t quite upon us yet. It’s a slow, growing Google addition. I know – it frustrates me too. So much potential, of which I believe will greatly improve search results in the future. Google isn’t nearly showing the fruits of everything it knows through entities, whether through cards or search results – at least not relative to the way they rank on keywords alone. But can knowledge cards help bring qualified traffic while considering searcher intent? SEOs always talk about searchers…
  • The New Google Doesn’t Like Old SEO

    Bill Sebald
    26 May 2014 | 8:44 pm
    I read – and commented on – a great post called Panda 4.0 & Google’s Giant Red Pen by Trevin Shirley. Panda 4.0 just hit; the SEO space is hiding under their desk, with some reacting either out of panic or for show. It’s definitely news, but at this point, I don’t see any reason to scream from the rooftops at Google. It’s what we should be expecting by now. In 2011, the first Panda showed us Google is not afraid to drop atom bombs. Panda opened the door for Penguin, and many updates have come since. Matt Cutts said he wished Google had acted sooner,…
  • Failing Reinclusion Requests? How To Uncover Those “Harder To Find” Links.

    Bill Sebald
    17 Apr 2014 | 1:26 am
    Sometimes desperate times call for desperate measures. This post is about a desperate measure. We had a client with a manual link penalty. We did some work (using my outline from this post). Rankings started going up and traffic/conversions started boosting. Then, a few days later, the next Google Notification came in. It’s like playing digital Russian Roulette with those things – you’ll either be thrilled or be in a lot of pain. This time Google said they “changed” our penalty, as there were still some spammy links out there. Remember, not all penalties have the…
  • Review of Linkody (Daily Link Discovery)

    Bill Sebald
    30 Mar 2014 | 4:43 pm
    There must be thousands of SEO tools. While many tools are junk, a few great tools rise up each year and grab our attention. They’re often built for some very specialized needs. Of all the industries these brilliant developers could build in, they chose SEO. I’m always thankful and curious. As a fan of SEO tools, both free or paid, I’m excited to learn about new ones. A few months ago I got an email from François of Linkody asking for some feedback. It did a nice job of link management and monthly ‘new link’ reporting. Pricing was very low, it’s…
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    Bruce Clay Blog

  • Complete PPC PLA Shopping Campaign Crash Course ─ Conversion Deadline Sunday!

    Diana Becerra
    29 Aug 2014 | 12:04 pm
    Complete PPC PLA Shopping Campaign Crash Course ─ Conversion Deadline Sunday! was originally published on BruceClay.com, home of expert search engine optimization tips. Before you start packing up and traveling with family, remember that August 31, this Sunday, is the last day to upgrade your Product Listing Ad (PLA) campaigns. Don’t panic! Photo by Mycatkins (CC by 2.0), modified In efforts to make this weekend much more enjoyable for you, here are some tips on upgrading to Shopping Campaigns I think will shine light on the “phases” that take effect in September if you do not…
  • SMX East 2014 Speaker Series: Jason White’s ‘Stupid Successful’ SEO Guide to Keywords, Link Cleanup and Personal Success

    Kristi Kellogg
    25 Aug 2014 | 10:31 am
    SMX East 2014 Speaker Series: Jason White’s ‘Stupid Successful’ SEO Guide to Keywords, Link Cleanup and Personal Success was originally published on BruceClay.com, home of expert search engine optimization tips. Search Marketing Expo (SMX) East 2014 is fast-approaching. In preparation for the acclaimed Internet marketing conference, I’ve invited a handful of distinguished speakers (Bruce Clay among them) to sit down for an interview. First up is Jason White, the director of SEO at DragonSearch. The New York native has graced the SMX stage before and has also shared his…
  • Hangout on Recent Google Updates: Panda, Penguin and HTTPS

    Virginia Nussey
    21 Aug 2014 | 10:12 am
    Hangout on Recent Google Updates: Panda, Penguin and HTTPS was originally published on BruceClay.com, home of expert search engine optimization tips. Do you have an action plan now that Google says HTTPS is a ranking signal? Are you eager for the next Penguin Update? Have you ingested the newest version of Google’s Quality Rating Guidelines and integrated them into your optimization approach? As web marketing professionals, Google keeps us on our toes, and August has been a busy month on the Google organic algorithm front. There’s been: A mini Panda update Confirmed progress on…
  • Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013

    Niki Payne
    20 Aug 2014 | 9:12 am
    Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013 was originally published on BruceClay.com, home of expert search engine optimization tips. Ho ho ho! ‘Tis the season to be campaigning. It’s that joyous time of year again to start planning and preparing for Cyber Monday, Black Friday and other holiday campaigns. For marketers and retailers across the globe, the holiday shopping season is upon us. And your holiday PPC campaigns need to be ready long before your customers start to get their shopping and bargain hunting on. In case you’ve been…
  • Nowhere Left to Hide: Blocking Content from Search Engine Spiders

    John Alexander
    18 Aug 2014 | 3:08 pm
    Nowhere Left to Hide: Blocking Content from Search Engine Spiders was originally published on BruceClay.com, home of expert search engine optimization tips. TL;DR If you’re considering excluding content from search engines, first make sure you’re doing it for the right reasons. Don’t make the mistake of assuming you can hide content in a language or format the bots won’t comprehend; that’s a short-sighted strategy. Be up front with them by using the robots.txt file or Meta Robots tag. Don’t forget that just because you’re using the recommended methods to block content you’re…
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    SEO.com » Blog

  • SEO for Ecommerce Websites

    SEO.com
    30 Aug 2014 | 8:00 am
    SEO for Ecommerce Websites is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Today, it seems impossible to imagine a world without the Internet and the everyday conveniences it provides. Ecommerce, for example, is one of those things that has changed the way we think about purchasing everything from personal electronics and fashions to major additions to a person’s home. Simply put, it has revolutionized the shopping industry ever since it started, but despite its long history, not everyone understands the…
  • Migrating to HTTPS: How SSL Impacts Search Engine Rankings

    SEO.com
    18 Aug 2014 | 8:01 am
    Migrating to HTTPS: How SSL Impacts Search Engine Rankings is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. For the real low-down on how SSL now affects your search engine rankings, we went to the pros to find out more. This post is from the experts over at DigiCert. On August 6, Google announced that they are now giving ranking boosts to sites secured with SSL. This initiative, called HTTPS everywhere or “Always-On” SSL/HTTPS, has been pushed as a security best practice for years by standards bodies. Many…
  • How To Win At Local SEO Optimization Through Content

    SEO.com
    12 Aug 2014 | 9:49 am
    How To Win At Local SEO Optimization Through Content is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Today we have a special guest post from Julia McCoy, CEO of Express Writers. There are lots of ways content is extremely beneficial for Google rankings, but one fail-proof ranking opportunity is through original, well-written local keyword-optimized landing pages. If, for example, someone was to search for “Atlanta bathroom plumbing,” a well-written, 800-word landing page for an Atlanta…
  • Is Your Social Media Strategy a Supreme Turn off?

    Shemmah Al-Darweesh
    5 Aug 2014 | 12:36 pm
    Is Your Social Media Strategy a Supreme Turn off? is a post by SEO expert Shemmah Al-Darweesh. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Do you enjoy being barked at by glinty-eyed sales associates? Neither do your customers. One-way promotional messages have taken a hard fall thanks to the interactive nature of the internet. This is especially prevalent with social media, which has made it possible for consumers to rapidly connect online and speak directly to businesses. In order to enhance customer engagement through social media,…
  • 6 Tips to Optimize Your Homepage

    SEO.com
    29 Jul 2014 | 8:23 am
    6 Tips to Optimize Your Homepage is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Your SEO strategy is top-notch. Your marketing plan is spot on. People are learning about you and your product. They are making their way to your website, and you’re starting to get that feeling of success. Leads are finally coming to you! All of that time planning and strategizing over and over again is paying off. Now that you’re getting traffic to your website, are you sure that the layout and content of your homepage is…
 
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    Fathom

  • From Student to Digital Diva: A Successful Summer Internship

    Megan Corder
    2 Sep 2014 | 11:45 am
    The day I started my college career, a professor told the group of 300 students in my introductory class that we needed to get an internship. He made it very clear that students who took the initiative and found an internship, had a better academic experience than those who did not. They were more marketable and better candidates for post-graduation jobs. The internship is a planned, calculated and intensive experience that students should, and often are required, to complete. There is no movie script where Vince Vaughn and Owen Wilson walk into the Google Headquarters prepared to seize the…
  • Laws of Marketing Power: Be Royal in Your Own Fashion

    Paul Richlovsky
    2 Sep 2014 | 8:47 am
    “For a king respects himself and inspires the same sentiment in others.” –Robert Greene, The 48 Laws of Power King Cardinal First, I should state that the full Law 34 from Greene reads Be royal in your own fashion: Act like a king to be treated like one. (I shortened it in the title for the sake of clarity.) I find this law extremely inspiring because it conveys a message of self-confidence and belief in one’s abilities. Thus, it applies to marketers in two basic senses: First, marketers who believe in themselves and their organizations are going to fare better than those…
  • Security Breaches in Healthcare: How To Protect Patient Data

    Bill.Balderaz
    28 Aug 2014 | 6:52 am
    Just days ago one of the country’s largest healthcare systems announced it had become the victim of a cyber attack from China. Personal data, including social security numbers, from millions of patients was accessed as part of the attack. The so called “APT 18” hacking group is suspecting of being behind the attacks. The group, which may have links to the Chinese government has historically targeted aerospace and defense related companies. This attack should serve as a warning to other hospitals and healthcare organizations of all sizes. Hospitals house a tremendous amount of personal…
  • No Time for Blogging? Think Again!

    Caroline Bogart
    26 Aug 2014 | 10:13 am
    Even as a content writer, I’ve always been a little on the fence about blogging. My hesitation with it is the same hesitation many of my clients have: Do I have the time and resources to continue to feed a blog? Guess what? You do! But it’s going to take some thought and planning before you even head down that path. Why Blog Now? Start by asking yourself “why should I blog now?” Some reasons you might consider: It’ll help other marketing efforts. Support your tradeshow efforts with blog posts leading up to them and after them. Feed your email newsletters with blog posts. Venture…
  • Laws of Marketing Power: Avoid the Unhappy and Unlucky

    Paul Richlovsky
    25 Aug 2014 | 12:45 pm
    “There is only power and good fortune to be obtained by associating with the fortunate.” –Robert Greene, The 48 Laws of Power Marketers know that happiness is powerful. By creating feelings of good fortune and happiness, your brand attracts people to believe in the ideals it represents. Just as powerful, however, is its opposite, which should be avoided at all costs. Hence Law 10 from Greene—Infection: Avoid the unhappy and the unlucky. As I wrote about last week, playing into people’s fantasies is a key to marketing power. If you can convincingly associate your…
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    Genuine SEO

  • Direct Traffic To Your Company Website With The Help Of A PPC Company

    Josh Nadeau
    25 Aug 2014 | 6:21 pm
    Every business is aware of the importance of high quality advertising. If your company is not well advertised then consumers will not be aware of your products or services, and consequently use the competition to fulfil their needs. With high quality, well placed adverts however you are much more likely to succeed and make a sale. In this day and age, the best place to advertise is not in magazines, local papers or on the television: instead it is online. The internet is used by people all around the world and it is also the first place that consumers turn when looking for any kind of product…
  • Why Should Your Small Business Have Its Own Website?

    Josh Nadeau
    24 Aug 2014 | 4:09 pm
    If you own a small business and you don’t yet have a website, you should do something about it as quickly as you can. This article explains the reasons why, and why it will benefit your business to get online as quickly as possible.The idea of creating a website is daunting to some and exciting to others. There are much easier ways of creating a website nowadays without the need to go to a web designer and paying lots of money for the privilege. You may decide to do this eventually but there is no need to make things too complex to begin with.The simplest reason for getting your own website…
  • How To Build A Website From Scratch

    Josh Nadeau
    2 Aug 2014 | 1:53 pm
    There are many different ways to communicate to others today, but none as effective as a website. Whether for business or for personal reasons, a website will get the point across and that is what matters.Website building tools have become quite popular these days and sites like websitebuilder.com make it possible to create your own website in no time at all. Simply pick out the template that works best for you, choose your domain name, pick out your plan and your website will be published instantly. This is how easy website building has gotten thanks to do-it-yourself sites like…
  • Securing A Successful Online Business

    Josh Nadeau
    24 Jun 2014 | 6:45 pm
    Starting your own business will generate a bevy of responsibilities you’ll need to take care of, especially if you’re opening a storefront or restaurant. If you’re just starting out or feel overwhelmed by the prospect of maintaining a physical location, a great alternative is to begin a business online.The cost of a website domain is relatively inexpensive, especially when compared to the price required to rent or lease a building. As long as you have confidence in your product or service, you’re bound to be successful in the long run, even if your business is off to a…
  • Know How Your Offline Success Is Driven By Online Marketing

    Josh Nadeau
    20 Mar 2014 | 10:52 am
    It is safe to say that a business without a social media presence is planning for failure. Small and huge businesses today are using the web to drive their investment to a new level. Even brick and mortar business are turning online in droves to make the most of an affordable way of marketing and reaching out to prospects. Businesses have been hit hard by different financial woes over the years and having a social media strategy successfully implemented is very important. There are ways that businesses have used to spark promotional creativity.Social Media Key To Every BusinessSocial media is…
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    iNtErNeT mArKeTinG sOluTionS

  • Using Ebay’s Affiliate Program

    PreciseIM
    1 Sep 2014 | 5:40 am
    Using Ebay Affiliate Program Ebay offers plenty of ways to make money. Sellers can put items up for sale or even open their own virtual storefronts. But did you know that Ebay also has an affiliate... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • eBay Users: The Importance of Knowing and Following All eBay Rules

    PreciseIM
    30 Aug 2014 | 8:53 pm
    eBay Users:  The Importance of Knowing and Following All eBay Rules Are you an eBay member?  If so, do you consider yourself to be a relatively new... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Deal with Problem Bidders on Ebay

    PreciseIM
    29 Aug 2014 | 6:10 am
    How to Deal with Problem Bidders on Ebay Ebay is an innovative way for online buyers and sellers to come together and make transactions. A seller’s feedback score serves as a way for buyers to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Using PayPal as a Payment on Ebay

    PreciseIM
    25 Aug 2014 | 7:48 pm
    Using PayPal as a Payment Method on Ebay Ebay auctions are more likely to be successful if the seller offers a variety of payment methods. It’s always... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Worth of Understanding and Subsequent All eBay Principles

    PreciseIM
    30 Jul 2014 | 8:58 pm
    eBay Customers:  The Worth of Understanding and Subsequent All eBay Principles Are you an eBay member?  If so, do you think about on your own to be a comparatively new eBay... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    EduTek n Social Media Advisor

  • SRecoder for High Quality Video

    EduTek_SocialMedia Consultant
    27 Aug 2014 | 11:19 pm
    Today I came across SRecorder free software that records your PC desktop at a high audio and video quality. The entire instructions for downloading and installing the software can be accessed by visiting the URL http://srecorder.com/home I have not explored the software yet, but those interested can explore by visiting the above link.
  • CUE Learning Revolution Online Summit Featuring Google for Education

    EduTek_SocialMedia Consultant
    21 Aug 2014 | 5:49 am
    'CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. This September, these organizations will be hosting the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves'. The summit is on Sept. 6-7, 2014.  9 am - 6 pm GMT-7 and the registration is open now. For more details visit 'CUE Learning Revolution Online…
  • Customized Learning

    EduTek_SocialMedia Consultant
    28 Jul 2014 | 3:09 am
    I have tried to explain visually, how one can provide a customized learning environment to learners based on their interest, cognitive skills, learning style and learning mode. I’ve suggested that if the assessments from various modes of learning such as F2F, eLearning, mLearning and informal are thoroughly analyzed, the analysis will pave way for customized learning that will try to bring the best out of the learner as content will be offered to the learner in the way most preferred by him / her. Here I have suggested that the knowledge from informal learning be analyzed by integrating it…
  • Quest-Based Learning Virtual UnConference

    EduTek_SocialMedia Consultant
    21 Jul 2014 | 10:56 pm
    Interested in Exploring 3D GameLab? Then attend the ‘Quest-Based Learning Virtual UnConference’ on July 30th –July 31st, 2014. Quest Boise is a free 2 day virtual unconference program where you can explore designing and teaching with experts in the field of quest-based and gamified learning. You can register for the QuestBoise sessions by clicking the following hyperlink. QuestBoise Sessions           Hope you will enjoy exploring 3D GameLab!
  • My latest Updates on Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    10 Jul 2014 | 1:36 am
    I’ve been curating interesting articles related to Educational Technology and Social Media Marketing on Scoop.It You can visit the following links to get a glimpse of what I had added on above mentioned topics. Educational Technology Social Media Marketing
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    SEO Content Strategy and BtoB Public Relations

  • Are You Missing Errors in Your Content Strategy?

    Melanie Rembrandt, www.rembrandtwrites.com
    26 Aug 2014 | 3:52 pm
    Something sneaky in your copy may be ruining sales! I get in the car and rush to my next appointment. Freeway traffic brings everything to a halt, and I sit and wait. My stomach starts growling so I eat the fake-chocolate protein bar I have in my briefcase. Finally, traffic lets up, and I get […] The post Are You Missing Errors in Your Content Strategy? appeared first on SEO Content Strategy and BtoB Public Relations.
  • What’s In Your Editorial Calendar?

    Melanie Rembrandt, www.rembrandtwrites.com
    20 Aug 2014 | 2:04 pm
    It’s not just about SEO keywords and BtoB content! There are many ways to get your marketing messages across such as mobile, Web, social, phone, live events, and more. But one thing remains constant among all of these mediums – content! There are many communications going on so how do you organize all of this […] The post What’s In Your Editorial Calendar? appeared first on SEO Content Strategy and BtoB Public Relations.
  • Is Your SEO Content Strategy A Priority?

    Melanie Rembrandt, www.rembrandtwrites.com
    13 Aug 2014 | 8:19 am
    75% of marketers may know something you don’t! Are you using SEO content strategy to your advantage? If not, you are missing out on a huge opportunity to significantly increase site traffic and sales. Specifically, did you see the recent report on “Digital Trends 2014” by Ektron? It found that 76.6% of the 400 Website […] The post Is Your SEO Content Strategy A Priority? appeared first on SEO Content Strategy and BtoB Public Relations.
  • Are Your Summer Sales Sizzling?

    Melanie Rembrandt, www.rembrandtwrites.com
    6 Aug 2014 | 2:09 pm
    Are Your Sales as Hot as the Weather? It’s August. That means it’s probably hot and humid where you are, and most people are in “summer” mode. But there is no reason you can’t boost sales, awareness and credibility right now. With this in mind, here are… 3 Tips to Make your Sales Sizzle Now! […] The post Are Your Summer Sales Sizzling? appeared first on SEO Content Strategy and BtoB Public Relations.
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    DanLew

  • Tsunami Sites

    Daniel Lew
    1 Sep 2014 | 5:00 pm
    If you’re on Facebook for more than 5 minutes, you’ve seen people sharing cute, interesting, or intriguing pictures, stories, and videos like this? You can form your own opinion of the brilliance - or stupidity – of the content, but do you have any idea of how much traffic Facebook activity drives to these “new [...]
  • Reputation Hotline

    Daniel Lew
    31 Aug 2014 | 8:31 pm
    There’s a local marketing service that you can practically give away and build a huge local marketing company…. even if you’re a complete newbie! You see, local businesses want Results NOW The problem is most local marketing services simply cannot deliver the “right now” benefits they are looking for! Check out Reputation Hotline here! In [...]
  • Incredible Green Screen

    Daniel Lew
    30 Aug 2014 | 5:00 pm
    If you’re not using video as part of your marketing campaigns, you need to pay attention to what I’m about to share with you. Ask any marketer worth their salt, and they’ll tell you that video is essential these days if you want to be successful online. Yes, The Video Revolution is definitely in full [...]
  • People Image Creator

    Daniel Lew
    29 Aug 2014 | 5:00 pm
    If you’re selling or promoting anything online, you know you need eye-catching attention grabbing graphics but QUALITY graphics can get expensive. Wouldn’t you love to have a library of nice images (with transparent backgrounds) that would help increase sales for you? What if you could SELL the images you created ? >> Download People Image [...]
  • Zamurai PBN Blueprint

    Daniel Lew
    28 Aug 2014 | 5:00 pm
    New 6-Step Blueprint Shows You How To Rank In Google in 27 days or less Through The Power of Your Own Private Blog Network… Without Having to Spend Thousands of Dollars and without needing any previous experience. => Download Zamurai PBN Blueprint here Once you’re equipped with this 6-step blueprint you’ll be able to: - [...]
 
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    97th Floor

  • Moving to Always On SSL

    Nathan Burch
    19 Aug 2014 | 8:16 am
    Don’t SSL Yourself Short: Tips to Help Communicate the SSL Transition Google has taken another significant step towards endorsing SSL (The first step being the complete transition of their own services). What follows within the SEO (sorry, digital marketing) community is mass conjecture and mostly unverifiable opinions. I won’t add to those speculations other than to […] The post Moving to Always On SSL appeared first on 97th Floor.
  • Watch Out California, Here Comes 97th Floor

    Chris Bennett
    18 Jul 2014 | 1:28 pm
    97th Floor has been growing like crazy the last two years, we built this beautiful new office, we will be knocking on the door of 50 employees (2 years ago had 7) by years end and every team here has several household names they are working on. We also just won Agency of the Year […] The post Watch Out California, Here Comes 97th Floor appeared first on 97th Floor.
  • Repurposing is a promotion strategy NOT a content creation strategy

    Chris Bennett
    7 Jul 2014 | 10:20 am
    Repurposing, repackaging, up cycling—whatever you choose to call it—I’ve been speaking a lot about this over the last year. Based on the feedback I’ve been getting I think some people are missing the boat. Part of the problem is the temptation to treat what marketers say as scripture, instead of taking things with a grain […] The post Repurposing is a promotion strategy NOT a content creation strategy appeared first on 97th Floor.
  • 97th Floor Wins Agency of the Year in 2014 American Business Awards

    Arianna Pesci
    16 Jun 2014 | 12:15 pm
    97th Floor was presented with a Gold Stevie® Award for Marketing or Advertising Agency of the Year in the 12th Annual American Business Awards in Chicago on June 13th. They also received Silver Stevie® Awards in the Viral Marketing Campaign of the Year category and Brand Experience of the Year — Business-to-Business category. The American Business […] The post 97th Floor Wins Agency of the Year in 2014 American Business Awards appeared first on 97th Floor.
  • KPIs, Elephants and Protecting Your Web Presence

    Paxton Gray
    20 May 2014 | 10:20 pm
    What the Zambian Government Can Teach Us About KPIs      In the 1950s, the young biologist Allan Savory was working to set up natural parks in Zambia, Africa. National parks teeming with wildlife are much more appealing than parks devoid of animals; therefore, Savory’s first plan of action was to move the indigenous hunters […] The post KPIs, Elephants and Protecting Your Web Presence appeared first on 97th Floor.
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    Local SEO Guide

  • THE TOP 5 USES FOR THE REL=AUTHOR TAG

    Andrew Shotland
    28 Aug 2014 | 2:41 pm
    1. Stick under wobbly table legs 2. Supplement for low carb diets 3. Bitcoin alternative 4. Keep kids occupied at restaurants 5. Wrap dead fish http://searchengineland.com/goodbye-google-authorship-201975  The post THE TOP 5 USES FOR THE REL=AUTHOR TAG appeared first on Local SEO Guide.
  • Why Fixing Bad N.A.P. Data Issues Sucks

    Andrew Shotland
    25 Aug 2014 | 2:07 pm
    Nyagoslav (think Cher, Michael, Brittany, etc.) gets all OCD on my recent post where I used our NAP Hunter extension to surface some bogus N.A.P. data issues. He really peels back the rotten onion: “The NPI registry is one of the most trustworthy data sources in the medical industry, so the chances that this was [...]The post Why Fixing Bad N.A.P. Data Issues Sucks appeared first on Local SEO Guide.
  • Do HTTPS URLs Impact SEO?

    Andrew Shotland
    25 Aug 2014 | 8:07 am
    A couple of weeks ago Google announced that it would be using HTTPS URLs as a “lightweight ranking signal”. I have not switched any sites yet, but I thought it would be interesting to observe what has happened to client sites that were already using HTTPS URLs. I took out a few outliers – one [...]The post Do HTTPS URLs Impact SEO? appeared first on Local SEO Guide.
  • Google Local Desktop SERPs Continue To Get More Mobile

    Andrew Shotland
    18 Aug 2014 | 8:59 am
    Seems like every day we stumble onto a new Google Pigeon test bucket.  Here’s a desktop SERP for “ft. lauderdale movers” that looks pretty mobilicious: When you click on the “More movers” link (which had disappeared in a lot of post-Pigeon SERPs), you get another mobile-looking ordered list: And of course it’s full of Pigeon [...]The post Google Local Desktop SERPs Continue To Get More Mobile appeared first on Local SEO Guide.
  • Google Local Icons & New Real Estate Snippets Spotted

    Andrew Shotland
    12 Aug 2014 | 8:34 am
    As Google morphs SERP design from desktop to mobile, it appears that it has decided that reading words is perhaps too much to ask of our educationally-challenged fellow users. And so it is now testing icons in the mobile results as shown below: I guess it’s easier to click on a cute picture than try [...]The post Google Local Icons & New Real Estate Snippets Spotted appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
 
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    SEO Chat

  • Effective Branding: Utilising The Power Of Branding In Content Outreach

    Joe Ryan
    26 Aug 2014 | 8:44 am
    People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met.  Think of your favourite tech or hotel review blog and how invaluable their advice is. I, for one, would not dare to buy a new device without first checking with tech radar to see how it measures up against the competition and if it is worth spending a premium to upgrade. Bloggers blog about every topic under the sun and bring with them a cachet and built-in audience that, if handled correctly, can be tapped into by the use of…
  • 7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF

    Ann Smarty
    25 Aug 2014 | 8:18 am
    August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs. Today, for everyone who has missed the event or who wants to download the great presentations discussed there, here are the 7 Slideshare uploads from the event: 1. Analytics Swiss Army Knife by @thomcraver of Internet Marketing Ninjas Analytics Swiss Army Knife from Thom Craver Mentioned tool: SpyFu 2. PPC Peak Performance: The Definitive AdWords Audit Framework by @LarryKim from @WordStream Larry Kim’s Presentation at ClickZ Live San Francisco August 2014 from…
  • The Best Pinterest Analytics Tools, According To @Brandwatch

    Ann Smarty
    14 Aug 2014 | 1:49 pm
    Pinterest analytics are still in their infancy, compared to other social network data tools. Considering how new Pinterest is, that is to be expected. While there are plenty of tools out there to choose from (we looked at five here), there has never been a breakdown of the best from all of them. Until now. Brandwatch has put together a report releasing information on nine different analytic tools for Pinterest, comparing them based on features, strengths, weaknesses, and their overall usefulness as a data gathering platform. It is the most comprehensive look at Pinterest analytic services…
  • Google Updates (Panda and Penguin) Explained by @Boggles & @JtKoene at #ClickZ

    Ann Smarty
    12 Aug 2014 | 11:05 am
    We are at ClickZ this week reporting some of the most interesting panels. And we start from one of the most popular topic: Google’s updates and penalties Chris Boggs is first on the stage talking about the history of Google updates as well as the differences between Panda and Penguin updates Fist Google algorithm was Boston followed by Panda in 2011. Penguin came out a couple of years later. 3 “Ps” of Google updates: Panda hitting weak and (nearly) duplicate content Penguin hitting unnatural links Pigeon hitting local businesses You can refer to both Google Analytics and…
  • Your BEST Backlink in Your Life: How Have You Earned It?

    Ann Smarty
    5 Aug 2014 | 10:31 am
    We cannot do without links: Links are still the major part of the search algorithm; Links drive referrals and links connect our sites to the rest of the web. We are well-aware what types of backlinks we need to stay away from but how to acquire links in a way that it would benefit our rankings and NOT put us under the risk of a penalty? Here are some of the insights from thought leaders sharing their BEST backlink they have ever earned! Expert Interview Jice_Lavocat (Elokenz Founder) Follow @elokenz_com The best backlink I ever earned was coming from W3C (not available anymore). I got it…
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    Internet Marketing Ninjas Blog

  • How to Stay on Top of Your Pinterest Activity

    Ann Smarty
    2 Sep 2014 | 6:30 am
    Pinterest has proven to be absolutely awesome for marketing. With its business offering, it’s going to be even more efficient, so if you are not yet utilizing Pinterest, it’s time that you start playing with it! Here are a few tools to easily keep on top with your (and your team’s) Pinterest progress: Pinterest Notifications I’ve done a separate article looking at Pinterest notifications. It’s by far the best way to keep on top of your Pinterest activity. Pinterest will notify you when: Your Facebook friends join Pinterest Your pins are likes or re-pinned When…
  • 5 Useless SEO Metrics To Avoid

    Joe Hall
    28 Aug 2014 | 7:00 am
    Metrics are awesome! Seriously I know I sound like a nerd, but the truth is, metrics make our jobs as SEOs easier because they allow us to quickly identify complex aspects of large data sets. If used correctly they can show patterns and trends that need to be identified. However understanding which metrics are the most important is a hard task. This is largely because some metrics are better than others based on the goals of the analysis. Despite this understanding which metrics hold very little value at all can be helpful when trying to avoid types of analysis that waste time and money. Here…
  • Google Penguin Penalty Removal Can be Guaranteed… But Recovery Can Not.

    Jim Boykin
    26 Aug 2014 | 6:30 am
    For most companies, there is nothing worse in the world that can happen to your website than having it hit with a Google penalty. To loose from 30 to 98% of your rankings, for months on end, can be devastating. People are searching in Google for “Google Penguin” or “Google Penalty” or “Penguin recovery services”, etc, and then they’re seeing several Google ads, and organic listings for services such as “100% Guaranteed Google Penguin Penalty Recovery Services”. I can understand looking at these sites, and the services they sell, and…
  • Content Distribution Checklist: How to Make the Most of Your Content Creation Efforts

    Ann Smarty
    25 Aug 2014 | 6:30 am
    Creating interesting, engaging content is just par the course for anyone involved in marketing, website development, or pretty much anything else on the web these days. Whole careers are launched on blogs, and if you are able to capture the continued interest of readers you can pretty much solidify a place in Internet history. But writing content isn’t really the whole problem. Most of us can generate something that will appeal to at least one demographic, and often two or three at one time. So why is it that some people are so much more successful in their attempts? The secret (that…
  • How To Come Up With An AWESOME Content Idea (Even When Everything Seems To Have Been Taken)

    Ann Smarty
    18 Aug 2014 | 6:38 am
    There is a common question among people these days, from book author to amateur bloggers, in particular those who are new to the medium. They want to know how it is possible to come up with an original idea anymore. Hasn’t everything been taken? With the creation of the Internet, we have been provided with access to content in a way never seen before. We can share our own work, see the work of others, and bypass the step of finding someone willing to publish and promote it. That task now falls to us as individual creators, and the platform is massive. Due to this information overload,…
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    White.net

  • Back to School: Lesson 1- What is SEO?

    Louise Carlsson
    2 Sep 2014 | 9:29 am
    This week, over 600,000 children in England are starting school for the first time – and in a strange sense, I feel like one of them. It was only a few weeks ago that I started in the role of Marketing Executive here at White and only just over a year ago that I decided to hand in my resignation as a school teacher and make a complete career change. Entering the big world of marketing, moreover, the world of digital marketing has been an eye-opening and insightful experience, but something tells me that what I’ve seen so far is only the tip of the iceberg.   White I met…
  • Top Tips for Measuring & Analysing Your Content

    Sam Hall
    26 Aug 2014 | 2:00 am
    Content, content, content – it’s all anyone in SEO seems to talk about. We’re not just a company, we’re a digital publisher! Content is King! Long live content! I’m a content specialist and even I’m getting sick of it. It’s not the principle that irritates me – indeed, the principle is excellent and key to me keeping my job! No, it’s the execution. Now that content has been universally agreed upon as the way to gain rankings, the world and his dog are churning it out at a rate of knots with little thought as to quality or whether it’s actually doing anyone any good. So,…
  • SEO 2014: the biggest news so far this year

    Bobby McGill
    21 Aug 2014 | 1:31 am
    2014 has already been an undeniably busy year in the way of important news. In a blind fit of rage, Solange Knowles attacked Jay Z in a lift, Kim Kardashian got married to Kanye West in a relatively low-key $12 million ceremony, and Prince George played with a ball in an extremely royal manner; one heard it was spectacular. But in much less important news, there have been a number of interesting developments that have taken place in the ever-changing world of SEO and the Web since the start of 2014. Ranging from title tag modifications all the way to a certain algorithm update of the aviary…
  • The Six Principles of Good Choice Architecture

    Paul Wood
    19 Aug 2014 | 12:30 am
    “If anything you do influences the way people choose, then you are a choice architect”. These are the words of Richard Thaler, a behavioural economist who is one of the authors of Nudge, a book about choice architecture and the role it can play in improving how people make choices. Choice architecture applies to all aspects of life but combines particularly well with marketing. Websites enjoy a unique position within marketing and form the centrepiece for many brands’ communication efforts. By applying the core principles of choice architecture you can improve the effectiveness of your…
  • Lessons from the link penalty removal furnace

    Charlie Williams
    14 Aug 2014 | 4:50 am
    It’s a disappointing fact for many that the primary way we help some sites today is not by creating exciting content to entertain or educate, nor by helping launch an exciting new product or raising brand awareness. Instead we have to remove a manual link penalty applied by Google. Indeed, a whole subset of our industry has evolved to help us undo work that others have sold to our clients or to frantically make edits as Google’s Quality Guidelines change. Here at White.net we’ve helped a range of sites have differing types of manual penalties removed. It’s usually…
 
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    ReelSEO Video Marketing

  • 3 Tips That Will Help Save Money on Your Next Video Project

    Contributor
    2 Sep 2014 | 10:45 am
    Video can be an incredibly useful storytelling medium which enables you to connect with leads in a much better way than other methods such as traditional text-based marketing. But if your business is reluctant to pursue video marketing, learning how to cap your costs can help you move forward. We bring you 3 budget-saving tips.
  • YouTube Queues Videos to Chromecast So You Don’t Have To

    Carla Marshall
    2 Sep 2014 | 9:34 am
    YouTube has announced a small, but handy feature for those Chromecast owners who like to set it and forget it when it comes to viewing. As of this week, viewers will be able to queue up YouTube videos via a new Playlist feature on their YouTube watch page and stream that playlist to their Chromecast device.
  • YouTube’s Fan Funding Donation Feature Now Live in U.S.

    Carla Marshall
    2 Sep 2014 | 7:40 am
    There are various ways that creators can make money from YouTube, and if you have a substantial subscriber base, generate hundreds of thousands of views, or have cornered the market in niche content then making revenue from these sources is entirely possible. However, for the majority of creators who fall just below that revenue-generating potential, the site has rolled another feature that could help. Fan Funding is live for a few creators in the U.S., Japan, Mexico and Australia and if it goes well then it will be rolled out for all.
  • The Top 20 Most Shared Online Video Ads For August 2014

    Contributor
    1 Sep 2014 | 9:11 am
    Anyone with a Facebook account and a pulse is already fully familiar with the Ice Bucket Challenge, a social media phenomenon created to raise awareness of ALS. But last month it wasn’t just well-meaning celebrities and civilians who took the metaphorical plunge, advertisers like Old Spice also got in on the act. However, one brand’s ice bucket video stands high and dry above them all - The Simpsons.
  • Back to School Trends on YouTube are a Lesson in Holiday Marketing

    Greg Jarboe
    1 Sep 2014 | 8:34 am
    The back to school season is becoming the unofficial start to holiday shopping. According to a new Google survey, 15% of consumers start shopping for the holiday season in July, and another 5% were expected to start before Labor Day. Video Marketers now have an earlier look at what consumers might be interested in this holiday season, and that means more chances to capture interest with ads, promotions, discounts and more.
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    360i Digital Agency Blog

  • What’s Buzzing: Hyperlapse, Social Media Analytics & More

    360i
    29 Aug 2014 | 1:47 pm
    This week we received an invitation from Apple for a special event (Sept. 9), which many in the industry believe will be when we get a first official look at the next iPhone. Also in the news, Twitter and Pinterest focus on providing better analytics to users, and Instagram releases a new app that easily allows users to create their own hyperloops. Read on for more updates from this week. Instagram Introduces Time Lapse Video Feature: Hyperlapse As of this week, users on Instagram will now have the option to capture high-quality time lapse videos. The new app, which opens straight to the…
  • Influencer Spotlight: Catching Up with Ian Padgham

    Alden Millar
    26 Aug 2014 | 12:19 pm
    You might have seen a few news headlines last week about a Vine artist who captured his wife’s pregnancy over the course of nine months. The result was a six-second snapshot of a maternity that has become one of the most-watched Vines of all time. The creator: Video producer and artist Ian Padgham (@Origiful), who has established himself as a leading content creator on Vine. His clever stop motion animations push the creative boundaries on the platform, and have landed him numerous features on top publications. Beyond creating and sharing his own art, Ian has collaborated with a number of…
  • Snapchat Advertising: Will Brands Pay to Play?

    Emily Risher
    26 Aug 2014 | 11:46 am
    Snapchat is set to unveil a new service this fall that will serve users with ads, video clips and news articles. The service, rumored to be named Snapchat Discovery, would be the platform’s first form of monetization, and could potentially provide Snapchat with its first revenue stream. Among Snapchat’s reported 27 million users, its core users, aged 13 to 17, send more than 700 million snaps a day, and check their account an average of 14 times per day. Millennials are a key demographic on the minds of many marketers, and Snapchat is the largest growing platform for this demographic. In…
  • 5 Steps to Developing a Solid Social Media Strategy

    Nazli Ozerdem
    25 Aug 2014 | 12:05 pm
    For marketers, having a solid social media strategy has evolved from being a nice-to-have, to a must-have. Social media is not just about “real-time marketing”— and, in fact, social plays an important and growing role when it comes to helping shape the voice, tone and perceptions of your brand. Orli LeWinter, VP of Social Marketing Strategy at 360i, recently led a Mediabistro Bootcamp Webinar on how to plan social marketing in the context of your overall brand strategy. Orli advises marketers to take the following steps in order to plan for success: Identify and understand your target…
  • Marketers Rejoice! Vine Adds Video Upload Functionality

    360i
    22 Aug 2014 | 11:46 am
    Vine, the quirky short-form video sharing platform, has rolled out a series of highly-anticipated platform updates which – among other things – includes the ability to upload previously recorded video. This is especially welcome news for brands that wish to utilize Vine for more premium content. Prior to the update, Viners (including marketers) were forced to shoot content live. This made it challenging to pull off advanced editing tricks, but it also helped Vine earn its reputation as a more real-time, unfiltered format. It is worth noting, however, that some users sidestepped the…
 
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    SEO News & Tips

  • How to Retain an SEO Client in 5 Easy Steps

    Marvin Russell
    12 Aug 2014 | 9:36 am
    Did you know that it will cost your company 5 times more to gain a new client, than to retain an existing client (Five Customer Retention Tips for Entrepreneurs). Read More The post How to Retain an SEO Client in 5 Easy Steps appeared first on .
  • HUGE SEO NEWS: MySiteAuditor Now Pulling Link Data from Moz!!!

    Marvin Russell
    28 Jul 2014 | 8:42 am
    MySiteAuditor is now pulling key SEO data from Moz, the most reputable SEO software on the planet. This means two things: more SEO data, and more accurate SEO data. Since our launch in 2013 our members have asked how we collect our SEO audit report data, and now I’m proud to say that many of our link related checks come straight from Moz’s API. Read More The post HUGE SEO NEWS: MySiteAuditor Now Pulling Link Data from Moz!!! appeared first on .
  • FREE DOWNLOAD: The Ultimate SEO Questionnaire

    Marvin Russell
    21 Jul 2014 | 8:51 am
    NEVER walk into a new SEO client’s kickoff meeting without The Ultimate SEO Questionnaire. This two page document includes every question you’ll need to ask your new SEO client before starting their SEO campaign. Read More The post FREE DOWNLOAD: The Ultimate SEO Questionnaire appeared first on .
  • The Graph Every SEO MUST Show Their Clients

    Marvin Russell
    14 Jul 2014 | 8:42 pm
    Every SEO professional dreads this seemingly unpreventable conversation. It’s about 3-4 months into your client’s SEO campaign, and deep down inside you can sense it coming. Then, the phone rings. It’s your client and they want to “talk”. Read More The post The Graph Every SEO MUST Show Their Clients appeared first on .
  • SEO is 20% Technical and 80% Content Strategy

    Marvin Russell
    7 Jul 2014 | 9:27 am
    First of all, don’t get thrown off by this title. Just because I’m saying SEO is only 20% technical does NOT mean that technical SEO is not important. After all, SEO is a formula or recipe, and when one element or ingredient is removed the results are never as good. Read More The post SEO is 20% Technical and 80% Content Strategy appeared first on .
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    CanuckSEO

  • DeadDuck: Google Authorship is Dead!

    Jim Rudnick
    29 Aug 2014 | 7:10 am
    Ding Dong the witch is dead! Well the Google Authorship initiative is at least….the bell has tolled! Wait, you say…what’m I talking about? Okay, backstory first…. Google back in June of 2011, announced that it “would begin to support authorship markup. The company encouraged webmasters to begin marking up content on their sites with the rel=”author” and rel=”me” tags, connecting each piece of content to an author profile…” as Eric Enge put it so well here. So all of those great looking (least to me!) Author pictures that matched up with…
  • Google Pigeon UpDate: What you Gotta Know!

    Jim Rudnick
    25 Aug 2014 | 8:46 am
    About a month ago now, Google rolled out a brand new update to it’s web results search algo, and it was quickly noted and named by the SEO community as the “Pigeon” update. And while it did make changes to the overall rankings for web search result serps, it didn’t happen up here in the google.ca world till just this past week – at least our whole Canuck client roster was unaffected till then. So, what’s this Pigeon update and what do you need to know about same? Basically, the aim of the update is to provide a more useful, relevant and accurate local…
  • LOCAL SEO: A Checklist for On-Page Factors!

    Jim Rudnick
    18 Aug 2014 | 4:59 pm
    It’s always a surprise when I get a new LOCAL SEO Campaign client and do a competitors analysis for their channel – and when I say surprised what I mean is that it’s really a set of on-page factors that must be done – and they’re not! That is, while the new client may not know what to do it’s the lack of just about anyone in their city and channel too, that always makes me shake my head with a “doh!” Let’s say you run a legal firm in your city. You have (like any professional does) certain “areas of expertise” like perhaps…
  • Local SEO Ranking Factors:On the Case!

    Jim Rudnick
    15 Aug 2014 | 2:29 pm
    I received just yesterday, the email mission that I’ve been a part of now for 4 years….yes, I got the call to help as one of the 2014 Local Search Ranking Factors study, originally created by David Mihm, now of moz.com – and I am once again delighted! And, worried too. Originally started back in 2008, the rationale behind the study was put in the following manner by David… “The inspiration for this project came from SEOmoz’s biennially-published Search Engine Ranking Factors, developed by Rand Fishkin as a gauge of the most important elements considered by…
  • Do You Use Long-Tail Keywords? You Should!

    Jim Rudnick
    12 Aug 2014 | 6:08 pm
    What are long-tail keywords and why might they be important to an SMB owner? Ah…some of the finest friends your website will ever have are “long-tails” when it comes to Google search results, so let’s get into it! A long-tail keyword is - as Google itself reports here - “Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them…” Long-tail…
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    IKROH SEO UK Blog | News & Tips

  • Website Storytelling

    Ikroh SEO tm
    15 Aug 2014 | 6:29 am
    Everyone loves a good book. Getting lost in a completely different world, learning about new things and identifying with characters we grow to love and hate- the secret of a good book is telling the reader a great story, which is why so many companies and websites are designing their website around the viewer, by storytelling. Content is still a strong tool within web design, but too much can leave the user searching through mountains of it trying to find what they’re after, which is why strong imagery is key. Although storytelling is important, it shouldn’t be in the format of an…
  • Kill Switch

    Ikroh SEO tm
    10 Aug 2014 | 6:26 am
    With the release of Apple’s renowned ‘kill switch’, phone thefts have rapidly dropped across several countries, whereas thefts of other brands such as Samsung who have not yet implemented the kill switch on their systems, have risen significantly. The concept of a kill switch is a comforting one to many, especially after several recent breach of security reports in the technology industry, with the heartbleed bug to name one of many. Apple’s kill switch is certainly a renowned step forward for the face of technology. Knowing you have the ability to control a device wherever its…
  • Facebook Experiment

    Ikroh SEO tm
    10 Jul 2014 | 6:26 am
    Facebook is under fire for recently conducting an experiment on its users without their knowledge. According to recent reports, Facebook carried out the psychology experiment on over 700,000 users without their knowledge or permission. The experiment took place in 2012 for one week, and involved adjusting the way users see their newsfeed, and whether the adjustments made significantly changed their emotions. The experiment was conducted in collaboration with two large US universities to find out whether “exposure to emotions led people to change their own posting behaviours”. The…
  • New Facebook Business Page

    Ikroh SEO tm
    10 Jul 2014 | 6:25 am
    Facebook have developed a new page design for business accounts. The new design includes changes to the news feed, timeline and notifications panel. Unlike other social networking accounts, Facebook have slowly implemented the change on Facebook and have given the users the option to make the switch between the two, with plenty of notification of when the change is happening. The new Facebook timeline has been designed to make posts look more consistent on the news feed, and is now all included in one panel on the right hand side, instead of two panels taking up most of the page. The left…
  • Embracing Change

    Ikroh SEO tm
    28 May 2014 | 4:47 am
    People are creatures of habit. We get stuck into a routine and stick with it. Why? Because it’s easier, less hassle and quite frankly, less stress is involved. So why change a website? Surely completely transforming a site will discourage your regular visitors, make them angry, impatient and resentful? Only if the site and brand has changed for the worse. Facebook are always continuously adding new features and changes to the site, and when they do, it usually receives a 90% backlash from their users. The other 10% are people that don’t really care, or have accepted their new fate of…
 
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    Digital Gossips by Munaz

  • And The Dirty Game Has Begun. Play It Now!

    Munaz Anjum
    14 Aug 2014 | 6:23 am
    There has been a mad rush for HTTPS migration ever since Google has officially confirmed on ranking benefit for a secure website. I do support a secure website for various reasons, but definitely not the ranking signal propaganda used by Google. The search engine, as it seems, has intentionally leaked out this secret to expedite the HTTPS migration more for its advantages than for those with HTTPS websites. Google knows the fact very well that such "lightweight benefit"would be abused and exploited by SEOs.                …
  • Are Social Signals Affecting Your Google Rankings?

    Munaz Anjum
    8 Jul 2014 | 3:28 am
    Ever since the online world was stormed by social networks of all sorts, right from the ubiquitous Facebook to Twitter to little less known likes of Pinterest, their role in affecting Google rankings has been questioned, examined, and discussed by experts and enthusiasts alike. Should social media be a primary part of your SEO strategy?  If yes, what are the various social signals that affect the SERP? The talks about influence of social media on search engine rankings go as long ago as 2010, when the leading search engine specialist and editor-in-chief of Search Engine Land, Danny…
  • Mobile App or Responsive Website –Mystery Debunked!

    Munaz Anjum
    21 Apr 2014 | 5:11 am
    Credit Image Source:  OnbileThe acquisition of apps by tech companies frequently hogs the headlines these days. The recent acquisitions of WhatsApp by Facebook, and Viber by Rakuten, an Asian e-commerce giant, are a few examples that have given rise to a plethora of debate on the future of mobile website experience (responsive website) versus apps. There has been a mad rush on the big over-the-top apps of late, and the tech companies are not delaying a moment to capitalize the growing market share of native apps. The latest Twitter’s launch of app-install ads is just an example,…
  • Why You Should Not Trust SEO Software/Tools!

    Munaz Anjum
    8 Apr 2014 | 2:08 am
    SEO is in turmoil; notwithstanding there is a high volume of SEO software that continues to thrive on. Neither the demand for nor does the supply of such SEO software ever seem to be declining. They are being sold like hotcakes. One can see their advertisement almost everywhere on the internet. This reminds of many actors whose popularity dim after some time; they turn back to their PR agencies seeking their help in making front page news. Analogously, SEO agencies behave the same at times. They do everything and anything to sell their low valued software/tools, and thereby enhance the number…
  • Youtility Marketing Strategy - Google Versus Microsoft

    Munaz Anjum
    7 Mar 2014 | 3:22 am
    One of the most important reasons as why Google is growing like Topsy while Microsoft’s growth is at least not very significant is the difference between just two letters – helping and selling, basically YOutility.      In today’s hyper-saturated economy, product messages no longer break through like they used to a few years back. Providing helpful information to customers does all the magic. Nevertheless, we overhear CEOs yelling at their management, "we are not here to do a charity" for any extra non billable hours if given to a client. They…
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    Home Based Business Resources

  • Google Authorship RIP, Amplify Content, Amazon Ad Network, Speedlink 36:2014

    DiTesco
    30 Aug 2014 | 3:05 pm
    Hi everyone, hope you all had a great and productive week! Undoubtedly, one of the most noteworthy news of the week was that of Google´s Authorship being removed completely from search. It´s not just the pictures and bylines that is going away, but the “relationship” it had with G+ goes away for good. John Mueller mentioned it in a G+ post (see below). …Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult…
  • The Social Media Etiquette Guide for Business [infographic]

    DiTesco
    29 Aug 2014 | 5:06 am
    Etiquette guide Whether you are just starting to get way around the major social media channels, or have been a while on social networks, there are still some behavioral elements that you should know to fit right in. Each social media channel has it´s own particularities and this infographic tells us (or reminds us) on how to “behave” on each of them. Your complete social media etiquette guide [infographic] by http://tollfreeforwarding.com
  • Link Building Guide, HTTPS Ranking Signal, Content Marketing, Speedlink 35:2014

    DiTesco
    23 Aug 2014 | 5:42 am
    Hi everyone, hope you all had a great and productive week! This week, Moz.com has released a Link Building guide for beginners. What you may be asking right now is whether link building is still important or not. Well, it is, provided the lie links are of high quality and acquired within the quality guidelines of Google. If you’re brand new to link building, this guide will take you through the important steps, and if you have been doing it for a while, it is likely that you’ll still find something useful in the guide. The landscape of SEO and link building is always changing, and…
  • 6 Factors That Influence People To Say Yes [infographic]

    DiTesco
    22 Aug 2014 | 5:03 am
    In the marketing world, and business in general, persuading potential customers to buy your product or service is vital. There are many tricks and tips people have built up over the years to aid with marketing but wouldn’t it be great to have a strategy on how to influence and persuade potential customers that is backed by science? Researchers have been studying what influences us to say yes for over 60 years. An expert in the field, Dr. Robert Cialdini, has come up with what he believes to be the definitive factors that influence people to say yes. There are 6 universal factors…
  • Perfect Facebook Post, Link Echoes, Yahoo Stores, Speedlink 34:2014

    DiTesco
    16 Aug 2014 | 3:28 pm
    Hi everyone, hope you all had a great and productive week! One of the most noteworthy news this week was that of Google´s Adwords exact match change. However, and since most of you probably don´t use it much, I will skip that one and go to the perfect Facebook post. If however you are interested to know more about that Adwords upcoming change, then read this article here. The Perfect Facebook Post TrackMaven analyzed over 1.5 Million posts from nearly 6,000 brand Pages and created The Marketing Maven’s Guide to Facebook. With organic reach declining like many have been…
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    WebandRank.com Blog

  • Web and Rank Social Media Policy

    Admin
    9 Aug 2014 | 11:21 pm
    Please find below our completed social media policy. Is perfect time to use this policy in any media engagement. If you have any feedback for our media team, please contact us. This policy governs the publication of and commentary on social media by employees of web and rank ltd and its related companies (“Web and Rank”). For the purposes of this policy, social media means any facility for online publication and commentary, including without limitation blogs, wiki’s, social networking sites such as Facebook, LinkedIn, Twitter, Flickr, and YouTube. This policy is in addition…
  • 10 Free Business Listing Sites – Optimized Listing

    Admin
    29 Mar 2014 | 6:49 pm
      If you understand how search engines work, you realize that getting your business into a wide variety of business listing sites is a wise move; it will make it exponentially more easy for your customers to be able to locate you when using a search engine like Google, Yahoo, or Bing to find a provider of the good or service you offer. I think directories with few exceptions are not good for all business and better use your time to create good content, but some we “trusted” give you a real link juice and drive some additional traffic to your site. Based on data compiled by…
  • Export Trade that Wants to Expand to Southeast Asia Today

    Admin
    12 Nov 2013 | 5:11 am
    It is not easy to work out an optimization plan for international businesses which involves various populations and countries. Both entrepreneurs and web rank experts should find out essential concerns to achieve foothold worldwide. These stakeholders need to comprehend their environment carefully before even thinking about rankings and inbound marketing in general. As an example, look at how many Italian company in the export trade that wants to expand to Southeast Asia today. This enterprise will definitely experience tough competition against established businesses in that region. These…
  • Author Bio Vs. In-Content

    Admin
    23 Jul 2013 | 11:26 pm
    The goal of any website is to get as many people to pass through its virtual front doors as possible. It should come as no real surprise that the best way to get quality visitors to any site is through the search engines, which means web ranking becomes all-important, yes i know the social media get more and more traffic, but most of this traffic is fake or artificial, look for example the uge quantity of fake positive comments in TripAdvisor.com, like i was write in my last comment to the blog of  Dan Graziano TripAdvisor has come under fire in recent years for 70% of fake reviews on its…
  • Libelous Ranking Case

    Admin
    12 Mar 2013 | 9:29 pm
    Potentially libelous comments that have been posted on Google’s Blogger.com will now have to be quickly removed by the search engine giant based on a court appeal ruling in London.According to a u UK high court ruling, last year, Google only has a limited window of 5 weeks in which to remove libelous content on a Google blogpost before it could face a libel action.  Lord Justice Richards, master of rolls chose to stand with the high court and decline an appeal of the original court action. This was done because there was no evidence about the amount of people that read the offence blog…
 
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    Ross Hudgens

  • The Opportunity Cost of Choosing the Wrong Clients

    Ross Hudgens
    7 Aug 2014 | 1:10 am
    It’s been almost two years since Siege Media originally came to life. It’s been a wild two years, where I’ve moved from Seattle, to Long Beach, to San Diego, where Siege Media is doing great and continuing to grow. We are now a team of seven people and business is booming – but that’s not to say that the first two years have been without speed bumps and lessons learned. Among those lessons is one pivotal one that I want to reiterate with this post: be extremely meticulous when choosing clients. When starting out – or at any stage of the…
  • Risk Mitigation During Early Stage Consulting

    Ross Hudgens
    29 Jul 2013 | 6:00 am
    Making the jump. Quitting your job. Making a living outside of your 9-5. These things are difficult to do, and one of the things that prevents most from ever doing it is the risk. The risk of being stuck out in the cold and suddenly unable to find work. That’s a scary thing, and for good reason – nobody wants to have faced that fear and failed. Mitigating the risk of this situation is something that’s worth considering, and worth putting long, deliberate thought to. Many startups have the opportunity to blow up in your face, and one of the great benefits of a consulting company is…
  • The Danger of I vs We When Building a Company

    Ross Hudgens
    6 Jun 2013 | 6:00 am
    The habit I’ve most wanted to break in the early stages of having others work at Siege relates to problems with differentiating between “I vs We”. I vs we is the pronoun choice that says very little, but also says a whole lot. The use of one versus the other can happen more than you think. On phone calls, when talking to others on the team, in conversations with friends. When you begin talking about the state of the company, it is no longer just you. It is a team. It is not your client. It is our client. It is not your decision, it is our decision. I am not doing the work.
  • Early Lessons From Building a Consulting Company

    Ross Hudgens
    20 May 2013 | 8:47 am
    Nine months ago I quit my job to start my first company, Siege Media. Three months later, I talked about the mysticism of entrepreneurship, “taking the jump” and how the process was remarkably easy – and also, something I probably should have done earlier. It was and it is, but that doesn’t make building a company an absolutely smooth ride. Running a consulting business in a state of mediocrity is relatively simple – the demand for SEO services is great and if you’re at all active online, client inquiries come rather easily. However, growing said company is a different beast…
  • How to Quickly Find Content That Shouldn’t Be Indexed

    Ross Hudgens
    28 Mar 2013 | 6:00 am
    Duplicate/thin content is almost always bad, and it’s sometimes difficult to find it on our websites, especially the bigger ones. Lots of different advanced operators and code searches can bring up some bad content, but there’s another method I haven’t seen discussed that can also do a lot of good towards finding content we can deindex from the search engines: deep diving in Google Analytics. In particular, what you should do first is open up a date range short enough to not capture tons of changes you might have already to page indexation based on a site audit or whatever,…
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    Link Building Best Practices

  • Boost Your Visibility & Your Business with Google+ Local

    Zack Jones
    2 Sep 2014 | 8:00 am
    In today’s business world, reviews and visibility on search engines can set your company apart from the competition. However, most companies that you compete with have likely taken all the same steps that your business has to gain an advantage, effectively leaving everyone at a stand still. But there is one underutilized tool out there that can definitely make the difference: Google+ Local.Google+ Local is the little known about method small businesses are using to gain a competitive edge in their respective niche. As Google continues to grow and expand into nearly every facet of our…
  • The Weekly Measure: External Linking, Press Release Marketing & Content Marketing Moneyball

    Blair Crawford
    29 Aug 2014 | 8:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.Not…
  • Back to SEO Basics: Why Relevant External Links Matter

    Andy Franco
    26 Aug 2014 | 8:00 am
    As a knowledgeable and methodical webmaster, you know that optimizing your website is a constant effort and that the World Wide Web is always evolving. You may have spent several hours adding and updating meta and titles tags, keyword-rich content, H1 header tags on top of pages, quality web content, alt tags for photos, and even building inbound links. One thing you’ve certainly learned through all of this is that in order to rise and remain at the top of SERPs — all is never enough.Linking OutCertainly one commonly overlooked, and sometimes feared, tactic is hosting external links…
  • The Weekly Measure: Pitching Content Marketing, New Features For AdWords & Facebook Scheduling

    Blair Crawford
    22 Aug 2014 | 8:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.How…
  • How to Increase Qualified Leads through Content Marketing

    Sylvia Montgomery
    19 Aug 2014 | 8:00 am
    This is a guest post from Sylvia Montgomery, Senior Partner at Hinge, a marketing and branding firm for professional services.New qualified leads are the heart of growth for any company. In our digital world, firms have a cost-effective opportunity to attract new customers through content marketing. Hinge’s research on professional services marketing has found that firms which generate 40-60% of their leads online grow four times faster while being twice as profitable (see the figure below).Content marketing takes many forms, including blog posts, articles, white papers, webinars,…
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    The Brainchild Group - SEO & Social Media Agency

  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
  • California Adds 24,000 Jobs in June, Economy Booming

    Aaron Schoenberger
    18 Jul 2014 | 1:34 pm
    The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state's unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
 
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    Single Grain Blog

  • The Innovator’s Guide to Expanding Your Marketing Strategy

    Sarah Russell
    2 Sep 2014 | 7:00 am
    When it comes down to it, all marketing strategies consist of two elements: the people you’re trying to reach and the channels you use to reach them.  Trying to reach small business owners through free and paid social posts?  That’s a marketing strategy.  Selling homemade crafts to little old ladies out of a craft show booth?  Again, that’s a marketing strategy. The problem with these types of strategies is that they often grow stale.  After all, you can only sell at so many craft shows before you need to find either a new target audience or a new promotional channel.  You can…
  • How Businesses Can Go BIG with Content Marketing

    ian
    28 Aug 2014 | 7:00 am
    Interesting content is one of the top three reasons why consumers follow brands on social media. Blog posts that add value, social media interactions that put a face on your brand, and videos that offer information are all great ways to keep your audience coming back for more. But the adjective “interesting” certainly leaves something to the imagination. To some readers, a discussion about rebar placement and planned gap structure coordination may be share-worthy. To others, it may be as boring as it sounds. Occasionally, brands outgrow their social reach and become bigger than a…
  • How To Start A Successful Content Marketing Campaign From Scratch

    ian
    27 Aug 2014 | 7:00 am
    90% of B2C and 93% of B2B marketers use content marketing. With numbers like these, it’s hard to imagine what the 10 and 7% are waiting for. Then again, while these numbers indicate the prevalence of content marketing as a practice, they fail to capture the efficacy of the respective campaigns. In fact, only 34% of B2C and 42% of B2B marketers believe that they are “effective” at content marketing. Any content marketing campaign requires a solid foundation of knowledge, preparation, and execution in order to succeed. Failure to lay this foundation can lead to misguided efforts,…
  • 19 Lessons From THE Leaders In Content Marketing

    Single Grain Team
    26 Aug 2014 | 7:00 am
    Content marketing authority HubSpot has slated 2014 as the “year of self-doubt” for marketers. As strategies change and the marketer’s responsibilities expand and evolve, strategists, teams, and content creators find themselves stretched thin, wondering if all of this investment is worth it. But while marketers waffle over their next move, three thought leaders maintain that content marketing is not only strong, but getting stronger, forging new partnerships, relationships, and dynamics between customers and businesses. In this time of struggle and self-doubt, a little guidance goes a…
  • 25 Things Every Marketer Should Know about Marketing Automation

    Single Grain Team
    21 Aug 2014 | 7:00 am
    Marketing automation programs are the digital marketing industry’s current “in vogue” subject.  But what are they exactly and how can they help you grow your business? Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs.  While we won’t be recommending any program in particular, we’ll highlight the things you’ll want to understand and watch out for as you choose the right MA program for your business. What is Marketing Automation? Marketing automation programs include such a wide range of features that…
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    Insights

  • Amazon Fire Phone Shows Steady, but Slow Growth in North America

    Chitika Insights
    19 Aug 2014 | 6:56 am
    Over two and a half years following the release of its Kindle Fire tablet, Amazon released its first smartphone on July 25, 2014. While the Fire Phone was listed atop Amazon’s Best Seller list for several days in early August, North American usage of the device has grown only incrementally, rather than exponentially, in the three weeks following the smartphone’s launch as an AT&T exclusive.
  • Q2 North American Mobile Update: Apple Users Drive Majority of Usage, Samsung Shows Greatest Growth

    Chitika Insights
    4 Aug 2014 | 6:16 am
    An earlier UK-based smartphone usage study found that Apple, Samsung, and BlackBerry users generated more than 86% of the country’s total smartphone Web traffic in June 2014. The latest Web traffic statistics for North America demonstrate a more diversified market on a brand basis, but Apple and Samsung users remain the biggest smartphone traffic drivers by a sizable margin.
  • UPDATE: OS X Yosemite Usage Rates in North America Double Following Public Beta

    Chitika Insights
    28 Jul 2014 | 11:22 am
    Developer interest in OS X Yosemite had already outpaced its predecessor, OS X Mavericks, one month following its unveiling at WWDC 2014. Apple subsequently released a public beta of the new OS on July 24, 2014, and North American Web traffic data show associated usage rates rising significantly.
  • Third Quarter 2014 Tablet Update: Apple, Amazon Shares Rise Quarter-over-Quarter

    Chitika Insights
    21 Jul 2014 | 10:31 pm
    Since April 2014, the share of tablet Web traffic generated by North American Apple iPad and Kindle Fire users has increased by 0.8 and 1.2 percentage points, respectively. These represent the two largest quarter-over-quarter increases for any tablet brand, while Samsung’s user base exhibited the largest share loss over the same timeframe, dropping two full percentage points.
  • Windows Phone Update: Entry Level Nokia Models Dominate in North America

    Chitika Insights
    18 Jul 2014 | 7:49 am
    In a memo to employees sent on July 17, new Microsoft CEO Satya Nadella suggested the company will take a focused, but long-term approach to gaining traction in the high-end smartphone market with its Nokia brand. While any potential geographic shifts to this strategic model are unclear, within North America, a plurality of Windows phone Web traffic is driven by users of Nokia’s more entry-level Lumia models, as opposed to its flagship devices.
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    SEO Copywriting

  • 5 Questions That Will Make the SEO Writing Process 5 Times Smoother

    Logan Strain
    28 Aug 2014 | 3:00 am
    It doesn’t matter whether you’re new to writing online or you’re a vet who was writing back when keyword density was at the top of SEOs’ minds. There are few things more satisfying to a writer than successfully negotiating a new project with a new client. Agreeing on a price to produce new content lets you know that you’re a pro and people see you that way. But while it’s gratifying to see a proposal or pitch pay off, that rush usually dissipates once you focus on actually writing. And whether or not the time you spend at your computer is fruitful usually depends on how much info…
  • SEO Copywriting Top 10: Aug. 20 to 26, 2014

    Tracy Mallette
    27 Aug 2014 | 3:00 am
    This week, we dig into the SEO data! Erin Everhart shows us how to prove its value without drowning in data in post #9. How do you measure SEO performance in a not-provided world? SEO Book’s Peter D. has the answer in post #1! Bill Slawski’s got another killer entity-types post in #3, and for those of you not ready to tackle Bill’s technical level, Andy Franco takes us back to the SEO basics in post #7. Oh, and remember how Google did away with keyword match types in AdWords? What’s that? Oh, you’re still fuming about it? Well … Bing’s doing it, too.
  • Are Your Online Sales Slipping? This Could Be Why …

    Heather Lloyd-Martin
    21 Aug 2014 | 3:30 am
    Don’t let your customers slip away! It’s never easy to lose thousands of dollars every month to your competitors. The company (let’s call it Company X) used to be at the top of their game. Product sales were brisk. Their testimonials were excellent. They dominated Google search results for their main keyphrases. Then, things started to slow. “It’s seasonal,” thought the CMO. “There’s nothing to worry about.” Two years and many seasons later, business was down by 50%. The product quality hadn’t changed. In fact, nothing internally had changed. And that was the…
  • SEO Copywriting Top 10: Aug. 13 to 19, 2014

    Tracy Mallette
    20 Aug 2014 | 3:00 am
    Create a copywriting swipe file! You probably know what a copywriting swipe file is, and maybe you’ve been meaning to start one but haven’t figured it out yet. Well, check out post #2 to finally figure it out! There’s a bunch about SEO this week, as John McTigue helps you create a Hummingbird-worthy website, Michael Martinez brings you back to the core essentials, Barry Adams helps out with your SEO strategy, and Barry Schwartz shares Google’s top milestones of the past year’s 890 search changes! Also, don’t miss Chloe Mason Gray’s complete guide to…
  • Dominate Your Branded Search Result

    Barry Adams
    14 Aug 2014 | 3:00 am
    In most cases, SEO will focus on getting a website to rank for generic keywords that are relevant to the company’s products or services. However, often the most relevant keyword of all – the company’s brand name – is overlooked. All too frequently SEO practitioners only perform a cursory check to see if a company website ranks for its own brand name. Does a branded search deliver the website as the first result? Yes? Tick that checkbox and move on. Sometimes however, that can be too hasty a box to tick. Claiming the top spot for your own brand name isn’t always…
 
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    Jump Start Your Sales

  • Cash Flow Engineering. Optimizing Your Profits. (Construction)

    Mike Bayes
    1 Sep 2014 | 9:56 am
    The following is the written plan for a work shop given on Cash Flow Engineering. “An engineer is a professional practitioner of engineering, concerned with applying scientific knowledgemathematics, and ingenuity to develop solutions for technical, societal and commercial problems. Engineers design materials, structures, and systems while considering the limitations imposed by practicality, regulation, safety, and cost.[1][2]The word engineer is derived from the Latin roots ingeniare (“to contrive, devise”) and ingenium (“cleverness”). “Engineering (from Latin…
  • Google Hang Outs Now Available From Your Web Site

    Mike Bayes
    28 Jun 2014 | 7:32 am
    This is Important! >>>>> Google disrupts customer service industry Did Google just disrupt the disruptors? The tech giant recently announced that it is offering the technology for a button that will launch a Google hangout directly from a company website. Hangouts is Google's name for its videoconferencing service that allow several people to join the same video chat from multiple devices, including smartphones. A related service, Hangouts on Air, allows a video conference to be recorded directly to Youtube. Originally a part of its Google+ social network, it has since spun off…
  • Want To Sell More? Look To Product Development First

    Mike Bayes
    9 Mar 2014 | 2:02 pm
    Sales is not about convincing people who do not want your service to buy it. Sales is about finding the people who do want your service and letting them buy it. Odd that this premise is so overlooked in business. I’ve worked with 100’s of small and medium business owners or senior managers who really didn’t get this. And it can be a fatal flaw to a company. There is a complete misunderstanding of what a salesperson/group/ division is capable of. I’ve worked with owners of multimillion dollar companies, who really think the simple act of hiring a professional sales person…
  • Lead Generation Is Easy (Not)

    Mike Bayes
    21 Dec 2013 | 7:31 am
    Building a Lead Generation Program Is Easy (NOT). So… I’m asked all the time how to build sales for a business. Should I do Social Media, SEO, Advertising, Direct sales, all of that. I think the first point to start with any “sales” program is the understanding of one very important principle. So to get to that lets start with this question which is this: Sales starts with and goes no where without what? There are many good answers to this, you might say.. - A great product, – A sales person, – An offer, – Marketing dollars, and on and on. But the pragmatic…
  • How to become a thought leader in the area of social media and content creation, or how to Blog like a rock star like Miley Cyrus

    Mike Bayes
    29 Nov 2013 | 9:48 am
    If you are going to become all of that you better understand what it means: (Thanks to https://plus.google.com/u/0/110456355529414581848  Laurie Varga for getting this going,)  Follow her, she’s  a Rock Star super ninja!! Thought leaders: These are people who have decided to lead through blogs and articles versus real life accomplishments or actions. Influencers: These people need you to be under the influence of one substance or another to read or hear their 15 minutes presentation , and then sell you books from the back of the room. Rock Stars:  Unless you sell out stadiums at…
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    Kaiserthesage

  • Generating better content ideas

    Jason Acidre
    18 Aug 2014 | 3:17 am
    Millions of web content get published every day – from blog posts, videos, podcasts, image-based up to interactive content. Standing out in the content game (in any industry) will obviously become tougher to be consistently accomplished, considering that there could be thousands of newly published content in your space each day (which will possibly grow even further in the coming years). The post Generating better content ideas appeared first on Kaiserthesage.
  • 13 simple SEO processes you can use to improve client acquisition and retention

    Jason Acidre
    16 Jul 2014 | 11:26 am
    When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years. But I guess that was really the perfect time for me to start a career in this industry. I didn’t expect for me to be genuinely passionate about SEO – but I think that passion became the one main factor that really made me embrace everything about it, including its most challenging parts. The post 13 simple SEO processes you can use to improve client…
  • (More) Enterprise Link Building Strategies

    Jason Acidre
    26 Jun 2014 | 11:40 am
    Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph. Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking penalties) to win against web spamming may perhaps just prove the real importance of links to the search technology. Seeing that links are still one of the best signals they can use in determining the relevance, authority, popularity and the credibility of a web page or an entity. The post (More) Enterprise Link Building Strategies appeared first…
  • How I increased my email list subscribers by 532% in 1 month

    Jason Acidre
    26 May 2014 | 9:13 am
    Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business medium). Building an email list (and continuously growing it) is so crucial for any type of business nowadays. Aside from the fact that this channel has better conversion rates, it’s also a form of “owned media”, a medium where you have full control of, which can allow you to create a recurring revenue stream. The post How I increased my email…
  • Developing a Content Strategy like a Fortune 500 Brand

    Jason Acidre
    19 May 2014 | 3:07 am
    By now, we’ve all come to terms with the fact that it’s practically impossible to succeed in SEO without having great content. After the Panda, Penguin, and anti-guest blogging initiatives from Google depleted the proverbial SEO bag of tricks, a lot of us were compelled to take a hard look at the campaigns we were running and the tactics that we were using. Moving up on the SERPs has become a lot more complex than just publishing keyword-laced pages and boosting them with backlinks. I believe we’ve entered the age when SEO has become a “battle of the creative,” as SEO master Benj…
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    Receptional

  • 7 Important Social Media Analytics Tools for Online Retailers

    Sarah Bradley
    29 Aug 2014 | 4:28 am
    Retailers: if you’re not using social media as a marketing avenue, you’re missing out. In recent years, social media has become both a source of retail inspiration and a catalyst for driving sales and website traffic. Many ecommerce sites are reporting “higher conversion rates” from customers referred by social networks. Whilst chasing sales shouldn’t be the main focus of your social media strategy, your campaign must certainly be aiding the overall (and often) complex path to purchase. Social media provides value for all stages of the purchasing funnel. From increasing brand…
  • 6 Essential Digital Marketing Tasks for Ecommerce Websites

    Zoe-Lee Skelton
    22 Aug 2014 | 7:13 am
    Competition is fierce within the online eCommerce marketplace. With the number of purchases made online set to rise by 18% to £131.2 billion in 2014, you’ll want to ensure that your site is performing at its best if you want to capitalise on this growth. As an online retailer, there are a number of tasks and tools that you can use to help you optimise every aspect of your online store to help you drive sales. I’ve highlighted the six essential tasks for you to focus on. 1. Monitor mobile traffic Sales via mobile devices doubled to £3bn in 2013 suggesting that more people will be making…
  • 7 Proven Strategies to Drive More Traffic to Your Website

    Barrie Smith
    12 Aug 2014 | 5:47 am
    The first thing to do when you launch a new blog is to produce content.  You’ve been told that ‘content is king’ and as long as you produce ‘excellent pieces of content’ traffic will come.  Well, sorry, but attracting traffic is not that straightforward. A lack of traffic is one of the most common challenges in online marketing.  Even when you have lots of traffic, you always want more.  Excellent content can certainly increase your chances of getting eyeballs on your blog. Here is a list of seven content types that have worked for Receptional or our clients.  They can also…
  • Our PPC Referral Scheme

    Matthew Loughlin
    1 Aug 2014 | 4:04 am
    Recommend Us and Make Up To £25,000! That’s right; your eyes don’t deceive you. We believe in sharing our success and as such, Receptional are now offering the most generous PPC referral scheme that we have seen anywhere, allowing you to make up to £25,000 per client – in less than a year! Why, I hear you ask? Well, our clients have given us some great testimonials and we have some fantastic case studies too. So we’ve decided to reward the people we know and who say nice things about us. So, how exactly does it work? So, how does it work? Well, it’s pretty simple, there…
  • Got Pay Per Click Sitelinks? You might be missing a trick

    Hayley Coutinho
    18 Jul 2014 | 6:53 am
    Sitelinks have been around for years and are avidly used by PPC advertisers to enhance their ads. If you don’t know what sitelinks are, here’s a picture that represents where they sit within a paid ad: As you can see, they are the little blue, hyperlinked pieces of text that link through to specific pages on a website. They’re great for the user experience because they can display deeper levels of a website to a user and take them directly to a relevant landing page. But despite advertisers’ familiarity with sitelinks, at Receptional we often come across PPC accounts where these…
 
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    Ker Communications

  • I didn’t mean to break Google’s rules… except that one time

    Nick Ker
    25 Aug 2014 | 6:30 am
    “I swear, I didn't mean to violate Google's Quality Guidelines... well, except that one time." I didn’t mean to break Google’s rules… except that one time is from Ker Communications
  • Link Removal Services

    Nick Ker
    6 Aug 2014 | 8:02 pm
    Our Link Removal Service is what you need if you find yourself facing a link-based penalty or have been hit by the Penguin algorithm update. Link Removal Services is from Ker Communications
  • Are We There Yet? The Long Road To SEO Success

    Nick Ker
    10 Jul 2014 | 4:31 pm
    SEO consultants deal with this frequently. Everyone would like to see results as soon as possible. But SEO just does not work overnight... Are We There Yet? The Long Road To SEO Success is from Ker Communications
  • Three Ways To Fix Multiple Google+ Local & Places Listings

    Nick Ker
    5 Jun 2014 | 11:21 am
    Three Ways To Fix Problems with Multiple Google+ Local, Brand & Places Pages Merge Brand & Local Google+ Pages - Transfer Business Reviews - Claim Google Listings… Three Ways To Fix Multiple Google+ Local & Places Listings is from Ker Communications
  • Parrots In The SEO Echo Chamber

    Nick Ker
    30 Apr 2014 | 3:09 pm
    All it takes is one reasonably well known SEO blog to present something as "fact" and it can and will be repeated as if it is a truth set in stone. Why? Parrots In The SEO Echo Chamber is from Ker Communications
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    Distilled

  • A New CEO at Distilled

    Will Critchlow
    2 Sep 2014 | 7:06 am
    In order to avoid any confusion, I thought I’d start with the facts: Last month, Will Critchlow took the reins as CEO of Distilled. Co-founder Duncan Morris is moving to become Chairman and will be bolstering our growing investment in R&D. That’s the punchline, but I’m sure it raises as many questions as it answers. I’ll do my best to answer them, but first, a personal note: Duncan and I have been best friends since high school. I’m godfather to his son. Building a business together has been our driving ambition since we were teenagers. Anyone who has seen…
  • Back to the Brewery: SearchLove Sessions Now Live!

    Lynsey Little
    28 Aug 2014 | 7:30 am
    There’s a whole lot in store this coming autumn at SearchLove London. So grab a cuppa and comfy chair, then feast your eyes on what to expect this October 27th and 28th. We'll be returning to the magnificent surroundings of The Brewery in the City of London for two jam-packed days of marketing. In case you missed it, check out the speaker lineup over here. Our annual London conference sees hundreds of smart marketers descend on the capital, excited for the latest insights into search and the broader world of online marketing. If you want to be 'in the know' then register your…
  • Pinterest: Not Just Interior Design & Cats - There’s Real Money To Be Had

    Cheri Percy
    26 Aug 2014 | 7:20 am
    This month's guest post on all things social comes from Marketing Insights Analyst, Natalie Meehan. Natalie has worked in marketing for almost a decade, and forms part of Brandwatch's marketing insights team - writing reports and other content about all things social. She keeps a big, well-stocked tin of sweets on her desk at all times. Think Pinterest, and you might think it’s just a platform for perving over rainbow layered cakes, or watching people try and fail at recreating hairstyles that require scaffolding and a week off work to achieve. The thing is, Pinterest is…
  • This is SearchLove

    Cheri Percy
    22 Aug 2014 | 7:30 am
    Excited for our online marketing conference? This trailer will give you a flavour of what the two-day event is really all about.  After all, SearchLove is hitting San Diego in less than three weeks’ time (whoop!) and who better to talk you through the idea behind our conference series than Head of Events and Marketing, Lynsey Little and Distilled founder, Will Critchlow? Search Love Trailer (Huge thanks should go out to our video whizz Margarita Iosif for the footage and the impossibly kind nature of Mack Fogelson who will also be joining us at SearchLove London this…
  • You Could be a Better Presenter, Here’s How

    Harriet Cummings
    21 Aug 2014 | 7:30 am
    When Steve Jobs gave the graduation speech at Stanford University, the audience fell into an awe-like silence. He said nothing earth-shatteringly new. Yet his speech has gone down in history as one of the best commencement addresses of all time. So, why do the words of some speakers resonate through the years? Read on for advice about how to deliver a knock-out presentation even if you’re not a born public speaker (who is?). Many of these tips are from our consultants who present at conferences around the world, as well as our very own SearchLove series. I’ve divided the blog post…
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    The Outsourcing Blog

  • 11 Tasks Real Estate Agents Can Delegate for Great Property Listing Meetings

    Irina
    27 Aug 2014 | 9:43 am
    If you’ve been on your own for some time, it might be extremely hard to start delegating, to actually let someone else take care of even a few things of those you usually get done. But there is another way of thinking about delegating. In your line of business, closed deals are the ones that determine success, not the amount of worked hours behind each sale. If you would have more time to meet with clients and potential buyers, you could even double or triple the number of deals you close every year. The easiest way to achieve that is by hiring a virtual real estate assistant. Remote…
  • How to Analyse a Campaign Proposal

    Irina
    6 Aug 2014 | 5:50 am
    Every solopreneur or small business owner takes the time to rigorously analyse the investments that need to be made to attract those first clients that will help the business grow. Each and every one of those investments must have the potential to bring in new customers. The first year after launching a business is the worst time to throw money out the window. Customers aren’t going to come knocking on your door if they have no idea that your business exists, that is why promotion is one of the key activities that you must focus on after launching a new business. If you aren’t at…
  • Get Rid of Dusty Work Practices

    Irina
    4 Aug 2014 | 12:49 am
    If you reached this articles, there is a good chance your job didn’t exist 5 or 10 years ago. This applies for social media strategists, digital planners and content marketing experts, PPC specialists and SEO gurus. Your job could be so new that you still can’t find the right words to explain to your parents or grandparents what exactly is it that you do for a living. Although we work in a totally new environment, juggling various tasks, focusing on increasing productivity and the revenue we’re generating for our clients or ourselves, we still focus on work routines that can be…
  • Do you Really Need a Serviced Office for your New Business?

    locbina
    10 Dec 2012 | 5:27 pm
    Many business owners looking to streamline overhead costs are considering their options when it comes to full-service offices. Businesses today often believe either a remote or virtual address or a traditional brick and mortar address is the most cost-effective approach. Not so fast, because a fully serviced office can save more than 35% of business expenses, not to mention that the wrong choice could negatively affect your professional image. Make a Impressive First Impression A large percentage of clients base their buying decisions on first impressions, such as your business name, and the…
  • Easy Organisational Tips To Make Your Business Run More Smoothly

    locbina
    28 Nov 2012 | 5:47 pm
    Every company, at one time or another, has struggled with inefficiency. Sometimes, it’s simply a question of how the company has defined its departmental structure. Other times it comes down to how the company structures its work flow, how it lays out its operations and organizational hierarchy, and yet sometimes it’s merely a question of relying upon too many manual paper processes. Ultimately, delays become commonplace and the end result is a company that spends too much time struggling with redundant tasks. Unfortunately, it’s the company’s customers that end up paying the price…
 
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    Web Savvy Marketing

  • Natural SEO is a Seed and PPC is an Over Ripened Banana

    Rebecca Gill
    2 Sep 2014 | 12:30 pm
    Natural SEO represents the planted seed that brings long-term growth and produces endless amounts of nutrients. PPC is the ripened banana you purchase to obtain a quick potassium fix. I have long believed in the power of natural SEO. I’ve been preaching it for about a decade and I’ve been screaming it from the rooftop for over five years. This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. This weekend I was asked about PPC (pay per click) and my mind immediately jumped to an overripe banana. No…
  • The New Rainmaker Platform Will Have You Doing a Happy Dance

    Rebecca Gill
    27 Aug 2014 | 6:59 am
    This week Brian Clark reached out to me and asked if I’d like to review the New Rainmaker platform from Copyblogger. Me, being the ultimate Genesis fan girl, didn’t think twice about jumping at the offer. After all, I’ve been using StudioPress themes since I started with WordPress and we use the Genesis framework in everything with do here at Web Savvy Marketing. If these folks are releasing something new, I knew it had to be good and I wanted to take a look. I accepted the invitation and exchanged a some emails with Brian and a few of the other Copyblogger guys. Then I went off to eat…
  • Best WordPress Podcasts for Your Listening Enjoyment

    Rebecca Gill
    22 Aug 2014 | 6:22 am
    Earlier this week we published a blog post about getting started with WordPress podcasts. This post was a how-to Q & A on podcasts with Jason Tucker. I wanted to follow up with a list of the best WordPress podcasts I feel are worthy of your listening time. These podcasts will cover topics from general WordPress education to technical expertise. Catch up by reading last week’s post titled Tips for Getting Your WordPress Podcast Started -> Most WordPress podcasts run weekly and are presented in a 30 minute or 60 minute format. Some are hardcore education and some are designed…
  • Tips for Getting Your WordPress Podcast Started

    Rebecca Gill
    20 Aug 2014 | 1:04 pm
    I’ve always been a fan of blogging and social media, however I’ve lately found myself drawn in by the growth of WordPress podcast sites. I’ll admit that I was a bit anti-podcasting at first. I wasn’t sure it would stick and I really didn’t see the value of it. And then something changed. I was invited to be a guest on a number of WordPress podcast shows and I realized this new type of marketing had something to offer. Podcasting can have a reach that is unique and unlike that of blogging, social media, or email. It connects with a different type of audience and it allows you to…
  • Are You Considering Building WordPress Themes and Selling Them Online?

    Rebecca Gill
    4 Aug 2014 | 7:02 am
    Last month I had the pleasure of speaking at WordCamp Chicago. My presentation was titled Solutions Before Development – Creating WordPress Products That Actually Sell. If you’re considering building WordPress themes and launching a theme shop, this talk is a must see video for you. My presentation followed this outline:  The Internal Fight The Concept Was Simple In the beginning… We were completely and utterly clueless At First We Were Just Another WordPress Theme Store Find Your Niche Holy Cow, It Worked! Start With a Plan Evaluate The Small Town Solution Develop a Marketing…
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    SEER Interactive

  • Search Marketing: A Daytime Love Story

    Azfer Saeed
    2 Sep 2014 | 11:00 am
    Most people believe that finding the right companion they will spend most of their life with is the recipe for happiness, and spend countless hours trying to do so.  What they fail to consider, however, is the time they will spend with the other half is approx. just over 1.5x the time they will spend at their jobs.  I’m no scientist but humor me and use the numbers below as an ideal scenario.  The 69 hours remaining will most certainly be broken down into volunteering, eating, exercising, etc., so it will be further reduced, but I leave the choice to you on how you want to spend that…
  • SEER PSA: Check Your GDN Magazine Ads

    Evan Noll
    28 Aug 2014 | 11:45 am
    Though it may seem like forever ago in paid-search land, back in May Google changed all text ads on the display network to ‘magazine display ads’. Three months later, you are probably asking- why should I care? What do they look like again? Here is what Google sent out as an example of the new display ads when they were first announced in May. Previously, the text ads running on the display network, looked like any other text ad on a Google search. Magazine ads, the modern take on the old text units look… nice. They can compete for any display unit. Google even uses them! But wait! Not…
  • A Hack to Track Local Carousel Traffic

    Matt Hoff
    26 Aug 2014 | 12:50 pm
    Proving the fruit of your labor can sometimes be tricky for anyone working to increase local visibility for a client. If the business is in the local pack, that’s one thing. But if a business appears in the local carousel, things get less clear because they’re ranked horizontally instead of vertically. And even if you obtain 3rd or 8th position, which some studies show get the most clicks, there are various other factors that can influence where users will ultimately choose to go. For example, a vivid image can cause higher click through rates. But how do you track success? Say Google…
  • Creating an Asset In Under 72 hours

    Mallory Oliver
    25 Aug 2014 | 10:00 am
    Creating a marketing asset can often feel like a daunting task. As marketers, we want it to be a success. We block out hours for research and brainstorming. We create a plan to get the job done and another to promote it. We spend weeks and months creating something that’s supposed to feel ‘in the moment,’ yet the result is often something so watered down that it doesn’t make the impact we originally intended. I’m the first to admit, I love a plan, but plans don’t have to take weeks or months to build. Sometimes the most unique and genuine assets are those we didn’t have time to…
  • SEER Takes the ALS Ice Bucket Challenge

    Michelle Noonan
    21 Aug 2014 | 12:31 pm
    In 2009, at the age of 57, my stepfather, Steve West, was diagnosed with ALS. Voice recognition technology and the support of family, friends, and neighbors have helped prolong his life. We’re grateful to still have him with us today. I challenged my SEER teammates to take the ALS Ice Bucket Challenge with me, and my family and I were touched by the number of people who joined in. So here are me and several of my Philadelphia SEER coworkers, getting cold & wet for the cause. We’ve challenged our friends at Moz, O3 World, and Happy Cog. (Bonus challenge: SEER San Diego team)…
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    Builtvisible - A Creative Digital Agency

  • Company Culture: How Big A Role Does It Play?

    Katherine Picot
    28 Aug 2014 | 2:29 am
    Greetings from the Builtvisible reception desk! Today’s blog post is brought to you by Team Admin, our general focus is slightly different to that of the SEO and Dev bodies, though the aim of the game is essentially the same, ensure we’re working towards something awesome that we can all be proud of! While I’m hugely biased on the subject, I believe that the teams here really do have something special in terms of staff dynamics. The way everybody responds to each other, their goals and their achievements is refreshingly unlike anything I’ve encountered before. Initially it was…
  • Customer Lifetime Value

    Phil Ingram
    19 Aug 2014 | 3:04 am
    Customer Lifetime Value simply describes how much money a customer is worth to you over the lifetime of their relationship with you. The more technical definition is this: Customer Lifetime Value is the predicted net profit attributed to the entire future relationship with a customer from the time of acquisition. CLV looks to the future. It is predictive. It should not be confused with Customer Profitability, which is an analysis of the past. However, Customer Profitability is used to create many of the variables used to calculate CLV. CLV, which became a discussion topic in the 1980s, is…
  • The Hierarchy of Effects – An Application Hypothesis

    Johanna Juchem
    14 Aug 2014 | 2:08 am
    In my last post I spoke about how important it is to integrate your SEO into your overall marketing communications (here). As important as link building is, your content should fulfill a bigger purpose than building links, and if executed well the links will be a by-product. Whilst being at uni, I thought a lot of the marketing concepts that we learned were quite boring – so old fashioned. Now I’m finding it very interesting how they can be applied to digital marketing, so I thought I’d share one of my favourites. Please note that this is merely my interpretation of this concept and…
  • Competitive Content Analysis

    Adam North
    12 Aug 2014 | 2:02 am
    My last post Identifying Your Audience: a Data-Driven Approach to Content Planning was pretty data heavy, and long. This time I’m going to talk through something a little lighter, that can still flag up some content ideas, and provide a list of people you can outreach to. Aims: By the end of this article you will: Have a system for gathering and analysing content that your competitors are putting out A list of sites which are likely to be open to linking to you Some hints at what content you should be producing Tools we will be using: Buzzsumo All My Tweets Your backlink checker of…
  • The Creative Process: An Overview

    Darren Kingman
    7 Aug 2014 | 3:14 am
    In my 3 or so years in Digital Marketing I’ve been involved in a number of ‘creative’ pieces. At the beginning you know what you want the end goal to be (brand mentions, links, referrals, shares etc.), but you need a structure in place to keep the project on track and ensure that throughout managing the process you’re making the most of yours, and likely a few other peoples time as well. This post will talk through the best ways I’ve found of doing that. Back when I started building content that people wanted to talk about (affectionately called linkbait) my previous colleague and I…
 
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    SEO Eblog by SEO Advantage, Inc.

  • SEO Roundup: August 29, 2014

    Lance Buchanan
    29 Aug 2014 | 10:00 am
    Wouldn’t it be great if we could see into the future? In a constantly evolving industry like SEO, this ability would be a nifty little trick indeed. Instead, it seems we’re stuck with predictions that are about as accurate as weather forecasts. That’s why I generally tend to be skeptical of articles entitled something like “6 Revelations that Will Change the Future of ___” and “How ___ Will Look in 20 Years.” However, our friends over at Search Engine Land put together a great 3-part series where they asked 16 industry experts to discuss their thoughts on the future of…
  • Social Wednesday: August 27, 2014

    Julia Harris
    27 Aug 2014 | 11:36 am
    It’s Wednesday. The work week is nearly complete. While taking your midweek breather, check out SEO-e’s “Social Wednesday” to meet social media’s marketing mavens, up-and-comers and dynamos you want to follow for the best tips and tricks. Traversing through Twitterland I came across Christopher Penn (@cspenn) who is the Vice President of Marketing Technology at SHIFT Communications, an integrated PR agency. You’d think that would be enough to keep a person busy, but Penn is also a co-founder of PodCamp, a co-host of the Marketing Over Coffee podcast, and a professor of Advanced…
  • SEO Roundup: August 22, 2014

    Michelle Key
    22 Aug 2014 | 11:24 am
    We’ve been hearing a lot about negative SEO attacks lately, especially in light of the extortion e-mails some SEOs have been receiving. Thankfully, the folks at Linkarati have created a great tutorial to help you watch for and prevent negative SEO attacks. There’s a lot that makes our industry different, but I’d have to say that this sort of tactic is definitely among the more unique experiences online marketers face. Luckily the SEO community is on it, as always, so I’m sure we’ll see more tips and guides to help avoid and deal with these attacks in the coming…
  • Social Wednesday: August 20, 2014

    Julia Harris
    20 Aug 2014 | 9:01 am
    Do you know what day it is? Many of you likely gave a hearty cheer, “Hump Day!” and by golly it is, but here at SEO-e it’s “Social Wednesday,” an exciting new venture where we search the vast reaches of social media to profile its brightest marketing stars. Twitter’s Stephen Greenwood (@TasteFaker) wears many hats in the marketing arena. He’s an Analyst at GEICO and digital marketing professional for the Trillectro Music Festival. He recently wrote an article about how to use technology to grow and expand your non-tech event. Three years ago he and friends armed only with a…
  • AdWords Campaigns Forced to Use Close Variants

    Julia Harris
    19 Aug 2014 | 1:35 pm
    I was enjoying a cup of coffee and perusing the latest Google news when I came across a Search Engine Land article reporting that as of late September, Google is taking away the AdWords advertiser’s ability to opt-out of close variants. The benefit without close variants is that you can bid differently on plurality and know exactly where your ads are being displayed. Plus, you can guarantee if a searcher used a specific phrase that it triggered an ad. Right now, each Adwords campaign has this setting activated by default, but it can be turned off on the campaign settings page.……
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    Professional SEO Solutions

  • How to Boost Your Blog Traffic

    Ghazal Alvi
    31 Aug 2014 | 12:41 pm
    You have a blog and you really love to update it… that’s nice! But, are you happy with its traffic? Traffic is one of the most important factors for your blog; the more people who find your blog, the people who will read your ideas. Well, It’s easy to build a blog, but hard to No related posts.
  • How to…

    Ghazal Alvi
    31 Jul 2014 | 3:04 pm
    Send to Facebook No related posts.
  • How to Research Your Business Competitors by Your Own?

    Ghazal Alvi
    30 Jun 2014 | 1:16 pm
    In any business, it is very important to understand your market and your competitors. Knowing your competitors and what they are offering helps you to make your products, services and marketing stand out, and NOBODY wants to be left behind by the competition!!! According to Wikipedia - “Competitor analysis in marketing and strategic management is Related posts: How to Choose the Best Business Name? Name for a business is much like a backbone for... YARPP powered by AdBistroPowered by
  • How to Choose the Best Business Name?

    Ghazal Alvi
    29 May 2014 | 4:25 am
    Name for a business is much like a backbone for a human being… its crucial!!! So, choosing the perfect business name is vitally important but at the same time it can be a complicated process, often it is an overwhelming, frustrating, and exhausting experience. With this thought in mind, here are few suggestions for anyone No related posts.
  • Effective SEO Shift for Long Term Success!

    Ghazal Alvi
    30 Apr 2014 | 12:14 pm
    We the people, who own a business and believe in online presence, are making a big Mistake! Aren’t we still depending on the old SEO Practices? We update the content on our websites and blogs, but follow the same rules as in 2010 or so – Yes or no? Ahhh, we know the answer very No related posts.
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    Commerce Kitchen

  • T-18 Days Until Denver Startup Week

    Leslie James
    28 Aug 2014 | 9:07 am
    I cannot believe it’s almost September! Where has this summer gone!? But with fall rapidly approaching come some of my favorite things — college football, cooler weather and Denver Startup Week! Over the last two years Denver Startup Week has rapidly grown in scope, with 100+ events spanning areas such as business, manufacturing, design and tech. And let’s not forget the ever important, and increasingly boozy social events from startup crawls to after parties. Below are some of the events I’m looking forward to the most: Growing Your Business the Colorado Way: Pursuing…
  • UX Beyond the Web: 5 Ways to Make Your Staff, Customers, and Family Happy

    Natalie Winslow
    26 Aug 2014 | 12:19 pm
    In the past five years that I’ve been working at Commerce Kitchen, the company has grown and changed in some really interesting, fantastic, and difficult ways, as all businesses do. With that growth my role has shifted according to company need and business direction. Lately I’ve taken on the task of figuring out what gives our staff and customers a good experience and improves their happiness index. As mentioned before, it’s not as easy as having a kegerator for our employees and sending cupcakes to our clients. Beer and cupcakes are awesome, and they should always be part…
  • Social Media Activism: The Tweet is Mightier Than The Gun

    Jen Martinez
    21 Aug 2014 | 9:24 am
    I’ve talked a lot about the power of social media. I’ve discussed how it has changed the Superbowl, the World Cup, and marketing your business. I’ve complained about Facebook, and I’ve praised Pinterest. Normally, I’m in a joking mood; I like to keep my posts light and funny, to keep people reading. Right now, I’m not really in a joking mood. In light of recent events, I think it’s time I finally discuss how social media has changed 21st century activism. (Hulton Archive/Getty Images) Raising awareness and speaking out about certain issues,…
  • Compelling Calls to Action

    Leslie James
    19 Aug 2014 | 9:00 am
    You’ve decided to build a new website. You’ve set aside your budget dollars. You’ve hired a smart team. You’ve corralled internal resources. You’ve planned out the architecture. And you’ve seen the mockups for your site. You are excited, and already prepping for how to iterate your brand. But after the design and development are done, weeks go by. Maybe even months. You are stuck in the rut trying to develop hundreds of well-optimized pages and other relevant content to maximize the value of your shiny, new, responsive site. You forget about your sitemap…
  • National Unsubscribe Day

    Natalie Winslow
    18 Aug 2014 | 8:30 am
    I hereby declare Monday, August 18th, which also happens to be my birthday, Unsubscribe Day. Every day my inbox is freshly filled with newsletters I don’t read, updates I don’t care about, and offers I don’t even want. Instead of unsubscribing I usually delete these emails, but sometimes I let them build up, creating a wobbling tower of virtual chaos that threatens to collapse and smother me. Overly dramatic? No. I am not. I am appropriately dramatic. Which is why I’m seeking to create a similarly dramatic response to the feeling that too many people / businesses /…
 
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    Blind Five Year Old

  • The Rich Snippets Algorithm

    AJ Kohn
    20 Aug 2014 | 7:17 am
    There’s been a tremendous amount of chatter recently about rich snippets vanishing from Google search results, whether it’s Amazon losing their review aggregate snippets or a wholesale reduction in video snippets. What we’re really talking about are changes to the rich snippets algorithm. That’s right, we need to go deeper. There’s an algorithm within the algorithm. Here’s what I know about the rich snippets algorithm based on observation and conjecture as well as statements from Google representatives. I’ll also sketch out some theories on how Google…
  • Twitter Analytics

    AJ Kohn
    11 Aug 2014 | 10:51 am
    What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened nearly a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But … I’m tired of waiting. Twitter Analytics Dashboard The dashboard provides a decent overview of activity over the last 28 days. The major statistics it provides are Impressions, Engagements and Engagement Rate for each tweet and the trend for those over time. That’s not too shabby but…
  • StumbleUpon Remarketing

    AJ Kohn
    21 Jul 2014 | 6:33 am
    For years I’ve used a combination of StumbleUpon and Google Remarketing to cheaply and efficiently open the top of the funnel for start-ups. I don’t hear much about this tactic (though perhaps I’m not looking in the right places) so here’s a little explanation on this handy growth hack. StumbleUpon You remember StumbleUpon right? A darling of the Web 1.0 world, it was purchased by eBay in 2007 where it was largely ignored until it was bought back in 2009. It doesn’t get a lot of press but it’s still a well-trafficked property and product. I’m not…
  • You Won’t Remember That Infographic

    AJ Kohn
    25 Jun 2014 | 3:14 pm
    Infographics are (still) popular. Clients ask me about them all the time. I ask them to tell me about the last three infographics they remembered. The response is generally full of stammering as they grope for an answer. Rarely do I get specifics. Even when I do they say things like ‘that infographic about craft beer’. When I ask where the infographic came from? Crickets. Can you name the brands associated with infographics? The brands that come up most often are Mint and OK Cupid. Everyone else is an also ran. And that’s the thing. For all of their popularity, you…
  • Social Signals and SEO

    AJ Kohn
    7 Apr 2014 | 7:10 am
    Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That’s why so much misinformation exists on the topic. So before you run off and get all your friends to Tweet your post (or worse yet buy Likes etc.), read on to understand the math and real reason why social works. Social Signals Are Not Part Of The Algorithm No matter how much we want it, or how many times we think it would make sense, it’s just not happening. Social is not currently part of Google’s search algorithm. At SMX West 2014…
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    SEO Philippines| SEO Hacker Blog

  • Five Sure Ways to Increase Your Email Open Rates

    Pam Sallegue
    27 Aug 2014 | 5:30 am
    Email marketing works, that’s for sure. You won’t get tons of emails everyday if companies didn’t find it effective. In fact, email is 40 times more effective at acquiring new customers than social media. Yet, you fail to see its beauty; you think that doing it is only a waste of time. Why? Because your open rate is low – perhaps too low that you don’t consider trying it again. In this article, I’ll enumerate 5 sure ways for your email to be noticed, opened and your message to reach the right people. 1. Start it with a good subject line. 33% of email recipients open email…
  • Co-citation vs Co-occurrence: An Overview

    Philip Blomsterberg
    18 Aug 2014 | 6:45 pm
    Two new topics within the SEO community has centered on “Co-Citation” and “Co-occurrence”. Often discussed together, these concepts are similar in a lot of ways yet still very much distinct and different from each other. What is without question though is that the two concepts will be at the forefront of the next wave of changes in Google’s search engine strategy, with all algorithm updates giving center-space to both co-citation and co-occurrence. Co-citation and co-occurence are the first real steps taken by Google towards what I have chosen to call a “nolinks”…
  • __WPEX_MAIN__

    Pam Sallegue
    11 Aug 2014 | 8:10 pm
    I’ve been receiving a lot of questions from companies asking why they don’t seem to get the right revenue that they should be earning even after creating a website and producing compelling content. So I was thrilled to do research about other factors that may hinder businesses from reaching its full potential, and ended up with a great study, “The Value of Social Login” conducted by Blue Research. As a business owner, you work hard to develop your website – from designing, uploading compelling blog entries, to putting up forum pages because you know that these efforts would…
  • __WPEX_MAIN__

    Sean
    8 Aug 2014 | 11:46 am
    Everybody loves data. That much we know. Take the Moz top 10 for example – they always make it a point to put at least around 2 data driven entries in their top 10 list every month. It’s actually what makes the Moz top 10 so interesting – there’s always that data driven case study to chew on. This entry is a study on how data driven entries perform as powerful linkbaits. Let’s face it. There are numerous how-to’s and tutorials out there that it’s too difficult to keep track. With one quick search, you can have the top 10 menu of how-to’s right…
  • Five Things I Love About SEMrush

    Pam Sallegue
    30 Jul 2014 | 9:14 pm
    As SEO specialists you don’t just formulate strategies and execute them; a big part of the process is to track and understand how your website is performing. Are your keywords generating more leads, or they only make your sites unorganized? Are you targeting the right audience? How are your competitors doing? You wouldn’t know the answers if you just look on your website and come up with techniques, and ways to improve your  business.You need to know where exactly you need improvements, and how to do it. Good thing there is a tool that can help you with that – SEMrush. SEMrush is…
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    Hallam Internet

  • The Essential SEO Checklist

    Tom Whiley
    2 Sep 2014 | 8:46 am
    There are thousands upon thousands of blogs and articles on the internet on how to successfully optimise your website for search engines. Some are more advanced than others but it’s important to cover the basics. So here is your no-nonsense SEO checklist to be sure you’re not missing the obvious (and often easy to resolve) elements to achieve higher search engine rankings. Optimise those Title Tags Use relative keywords to the content and make it short and sweet. An ideal Title Tag is 40 to 65 characters so it’s important to make sure it’s focused and the Title Tags for each page…
  • Are You Ready for the Festive Season?

    Laura Hampton
    2 Sep 2014 | 2:29 am
    We’re barely into September, but savvy businesses are already thinking about Christmas sales. Are you? If you sell products online, you’ll know how important it is to understand trends in your business. One of the biggest trends of any business’ year is Christmas. In a report from IMRG, the UK’s online retail association, in 2013, “online retail sales were up 18% year on year in December” signalling a strong move toward customers doing their Christmas shopping online. The same report found that “twice as much was spent on mobile devices in December 2013 compared to December…
  • August blog Round-up – Team Hallam’s Favourite Posts

    Tom Whiley
    1 Sep 2014 | 8:05 am
    It’s been a busy month in the world of digital. From Facebook’s plan to change it’s algorithm to clamp down on “clickbait” articles, through to Google Authorship coming to an end. The team at Hallam Internet have come together to share their favourite articles from August. Ben’s favourite posts How to use Facebook for targeted content promotion by Paddy Moogan: A great post on how to get the more out of advertising on Facebook. Negative SEO: Should you be worried? by Marie Haynes: Negative SEO techniques are exposed and this post offers some watch-outs on…
  • Search Or Display Network, Which Is For You?

    Elliott Kirk
    29 Aug 2014 | 7:49 am
    When talking to clients I regularly discuss the best way for them to achieve their goals in Adwords and whether that is on the search or display networks. The answer generally is a combination of both. Firstly when looking at an Adwords account for the first time I usually come across one of these 2 situations: The client is just using the search network Or The client is using the same campaigns for both the search and display networks. I’ll explain why both are wrong. Just using the search network Whilst using the search network is the most common way to target relevant traffic to your…
  • How to Find Influencers in Your Industry

    Abra Millar
    28 Aug 2014 | 4:23 am
    Every industry has its influencers. The authors and playwrights of the past turned bloggers, journalists and public figures of the future are and were all influencers. They are a respected and trusted authorities on all manner of subjects. Everyone’s influencers will be different, for example I particularly respect the opinions of specific figures in the marketing industry over others and my colleagues would have different individuals that they respect more or less. But each industry will have common influencers that it is always worth finding as these are the key to communicating with…
 
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    Haden Interactive

  • Topsy for Social Listening

    Rebecca Haden
    2 Sep 2014 | 9:49 am
    Social listening is a fast way to get a sense of what people are saying about your brand, your product, or your category. While the people you’re listening in on are a small proportion of the total population, they are increasingly a broad spectrum of the population and likely to include your target demographic. Twitter is often the best choice for social listening, because it’s more general-purpose than Facebook or LinkedIn and more popular than G+. You can hop onto Twitter.com and use their search function to see what people are saying right now about a topic of interest.
  • Happy Labor Day

    Rebecca Haden
    1 Sep 2014 | 6:00 am
    Our office is closed to give our workers time to celebrate the American Worker. See you tomorrow! The post Happy Labor Day appeared first on Haden Interactive.
  • You Know Visual Content Is Good for Social Media — Now What?

    Gideon Haden
    29 Aug 2014 | 8:20 am
    Incorporating some type of visual content is key when it comes to creating effective social media. But knowing what you need doesn’t necessarily translate into knowing what to do. If you’re working with a large budget you can hire someone to take care of visual content for you, but what if your budget won’t allow for that? The days when photographers were the only people who carried cameras are over. Most people walk around with a camera in their purse or pocket all day long. Phones with cameras are the easiest way to get useful images that you can use with your social…
  • What’s So Great about Open Source?

    Rebecca Haden
    28 Aug 2014 | 5:31 pm
    We’re WordPress fans for a number of reasons, including the user-friendly interface, the SEO-friendly nature of the CMS, and the efficiency and economy of using plug-ins. But there’s another benefit to WordPress that you might not have thought about: it’s open source. If you hear “open source” and think “free,” you’re missing the best parts. Herewith, three things that are great about open source. Open source technology, because it’s readily available rather than closely guarded, encourages collaboration and improvement. While Microsoft…
  • Looking forward to the Anniversary of Hummingbird

    Rebecca Haden
    27 Aug 2014 | 6:00 am
    Last September, after causing consternation among website owners with Panda and Penguin, Google let loose a Hummingbird. While the initial responses to Panda and Penguin tended toward fury and vituperation, most site owners greeted Hummingbird with confusion. A little background, in case you’re confused right now. Google uses an algorithm, which is a step by step process (like long division, as opposed to heuristics like the way you decide whom to hire) in this case including hundreds of factors, to rank websites according to their value and trustworthiness. Google has to update the…
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    Oban Multilingual Search

  • The travel industry needs a global online focus.

    Maureen Gleeson
    2 Sep 2014 | 6:15 am
    The search for holidays has gone digital worldwide. Internet travel booking revenue has grown by more than 73% over the past 5 years and with the growing presence of online travel aggregator’s, companies must work harder than ever to compete. One way to increase brand visibility is International SEO, making it a high priority for any travel business seeking to succeed online. Consumers are taking their customer journey online for many reasons – from researching holiday’s right through to sharing their holiday snaps on social media. By understanding the customer journey, brands can…
  • Indonesia’s e-commerce big-bang

    Maureen Gleeson
    2 Sep 2014 | 3:50 am
    Indonesia is an upcoming online market that can’t be ignored. A recently published McKinsey report highlights the country is on track to becoming the world’s seventh biggest economy, placing it ahead of more developed countries like the UK and Germany. By 2020, there will be roughly 141 million middle-class and affluent consumers (MAC). A report from BCG perspectives argues “at that point, the island of Java alone will have more MACs than the entire population of Thailand and Sumatra will have more than the populations of Malaysia and Singapore combined.” Indonesia has had a…
  • Facebook follows rivals into the cross-border e-commerce sector

    Emily Brewer
    1 Sep 2014 | 7:40 am
    Facebook has now surpassed 1.32 billion monthly active users, 654 million mobile users with 81.7% of daily active users located outside the US and Canada. In light of its robust global community, the social network giant recently announced its latest enhancement – the Buy button. The service is initially being tested by a selection of small and midsized businesses in the US and if successful will be the most recent addition to Facebook’s News Feed. Without being redirected to the merchants site or app, you can now purchase directly from your News Feed. This functionality is being rolled…
  • Forthcoming events and conferences

    Emily Brewer
    29 Aug 2014 | 7:36 am
    Autumn is upon us and Oban is getting geared up with a number of forthcoming events and conferences. If you fancy catching up with us to talk about your international digital marketing plans make sure you pop the following dates in your diary. We’ll be visiting all the major conferences for the remaining year and we’ll also be running some exclusive speaking sessions too.  To arrange a meeting with the team at any one of these events, please contact Oban on (0)1273 704 434 or email info@obanmultilingual.com. We hope to see you soon! European Online Retail Forum, Barcelona, Spain 3-4…
  • A test is not just for Christmas

    Emily Brewer
    29 Aug 2014 | 4:52 am
    Christmas starts earlier each year. Next week (it’s August at the time of writing) the shelves in your local supermarket will be cleared of back to school products- out go the calculators, jumpers, rulers and Ninja Turtle backpacks- wrapping paper and fairy lights will now be snuck on to the shelves. Heck, one of my colleagues has already started buying gifts, the maniac! This got me thinking (yes I’m obsessed) about Multivariate and AB Testing.  Just as a dog is for life, not just for Christmas, your test programme is not something to be petted over one day and then ignored before the…
 
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    State of Digital

  • Kristjan Hauksson: State of Digital Summer School, Learning from the Experts

    Bas van den Beld
    2 Sep 2014 | 3:28 am
    This summer we are taking you back to school! We are focussing on education in Digital Marketing: what is the best education, what background is important? Questions you will see answered throughout the summer by those you can learn from the best: the experts. Those that already earned their stripes and are now willing to share with you how they got there and what you should do to get that far as well. Today it’s time for Kristjan Mar Hauksson. Kristjan is the European Search Personality of the year and has a track record in international search, search marketing in general and…
  • Google Shopping Optimisation Tips

    Arianne Donoghue
    1 Sep 2014 | 2:00 am
    As of today, (1st of September), the traditional Product Listings Ads (PLA) campaigns are no more! Don’t worry – your live PLA campaigns aren’t going to vanish, but you won’t be able to do anything to them except change the budget, or campaign status. Since earlier this year, Google has been encouraging us to migrate our campaigns over to their Google Shopping format which is the new way for us to manage our product listings ads. For anyone that hasn’t yet, Google will begin an auto-upgrade process throughout this month to do this for you, but as with Enhanced…
  • Friday Infographic: Facebook Ad Term Glossary

    Bas van den Beld
    29 Aug 2014 | 2:44 am
    With the ever changing algorithms at Facebook it almost seems inevitable to be moving towards Facebook advertising. But advertising isn’t as simple as it sounds. Yes, you can simply throw some money at it, but there’s so much you can do. If you are just starting out, things can be quite confusing, so many different terms, so much to learn. We can’t all be experts on this, but one expert, Jon Loomer, is making it a bit easier for us by giving an overview of Facebook Ad Terms, and the explanations of it. Via Jon Loomer Post from Bas van den Beld on State of Digital Friday…
  • Paddy Moogan: Summer School, Learn from the Experts

    Samantha Noble
    26 Aug 2014 | 3:17 am
    This summer we are taking you back to school! We are focusing on education in Digital Marketing: what is the best education, what background is important? Questions you will see answered throughout the summer by those you can learn from the best: the experts. Those that already earned their stripes and are now willing to share with you how they got there and what you should do to get that far as well. Today we hear from Paddy Moogan. Paddy is the VP London for Distilled. Distilled is a creative online marketing agency that believes in sharing knowledge through its blog, industry leading…
  • Kristian Kristiansen: State of Digital Summer School, Learning from the Experts

    Bas van den Beld
    25 Aug 2014 | 5:35 am
    This summer we are taking you back to school! We are focussing on education in Digital Marketing: what is the best education, what background is important? Questions you will see answered throughout the summer by those you can learn from the best: the experts. Those that already earned their stripes and are now willing to share with you how they got there and what you should do to get that far as well. Kristian Kristiansen is Account Director SMFB Shnel & Melnychuck & Forsman & Bodenfors (Norway). is an enthusiastic individual with a strong understanding of the brand marketing…
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    In Marketing We Trust

  • Digital Marketing Landscape – Sept 2014 Introduction

    Freddy
    30 Aug 2014 | 7:36 pm
    By Freddy   Feel free to post your comments and suggestions below. Intro Digital Media is an ever evolving landscape. Understanding the intricascies and interaction can often be overwhelming for any newcomer to the industry. This presentation, given at University of Western Sydney to Master students in marketing is our attempt to cover the topic in 30 min max. Excerpt from slidedeck Digital Marketing Landscape overview Key Challenges of Digital Marketing New trends & hype cycles of Digital Marketing & technology DIGITAL LANDSCAPE OVERVIEW Slide 2 DIGITAL MARKETING IS OLD AND YET…
  • Junior Marketing {Star|Ace|Ninja} wanted for a Data/SEO/Digital Marketing Internship FTW

    Freddy
    16 Aug 2014 | 8:35 pm
    By Freddy How about something else than a certificate in photocopying or coffee-making for a change? We got an awesome coffee place next door so we suppose that the only thing left to do is… Really Marketing Sh*t  Jump to the application Analytics, Conversion Optimisation and SEO professionals are some of the most sought after professionals in the market. This is your opportunity to  become such professional The lower the number, the more sought after, the more money…Credits   Audit, SEO/CRO analysis and strategy research,  Content Marketing, Web Analytics setup and full…
  • Google Algo Update – Security is Now a Ranking Factor

    Freddy
    8 Aug 2014 | 12:14 am
    By Freddy Google introduce https as a ranking factor Overnight, Google announced in a blog post an algorithm update with the potential to shape the future of the internet: Https security is now a ranking factor Google hopes the move will push developers of websites to implement technology that protects against hackers breaking into their websites and stealing sensitive information of users. The update is the next in line of a series of strengthening ranking factors including security to speed and responsive design. The introduction of new ranking factors suggests Google algorithms are now…
  • Organic Search Director

    Freddy
    30 Jun 2014 | 10:51 pm
    By Freddy The Position Summary ———————– Title: Organic search Director Location: Sydney with occasional national and international travel (remote not an option – sorry!) Reports to: Managing Director, Freddy Chanut Reports: SEO & Inbound Marketing executives and juniors, AI/Data specialists Works with: High calibre, switched on clients (mostly med/large web based businesses) Key objectives: Run, structure and develop the organic search arm of the business The Company ———————– We are…
  • Top 5 Social Media Stories 26th May 2014

    Bryce Marsden
    25 May 2014 | 4:40 pm
    By Bryce Marsden Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback 1) Google Begins Rolling Out Panda 4.0 Now Why it Matters? Every SEO, Website owner and Marketer needs to read this! There is a very high chance that Panda 4.0 will change your rankings in some way. Even eBay, being the giants they are could not escpae Google Panda’s grasp. Don’t know if you have been effected by the Google Panda update? Checkout In Marketing We Trust’s 7 minute easy check to see if your…
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    » Blog

  • The Power of Reviews on your Business’ Reputation

    Chris Arter
    25 Aug 2014 | 8:29 am
    The Power of Reviews on your Business’ Reputation was originally posted on the WebiMax SEO BlogMobile technology has given people the tools to reach into their pocket and get all the pertinent info they need to make a smart purchase whether a product is on the shelf in front of them, or they are planning a trip and looking to book a room.   The rise of mobile has yielded smarter consumers who do research before they buy and who read online reviews from other consumers.  In fact, an overwhelming 90% of customers claim that reading positive online reviews influenced their purchasing…
  • What Does The Google HTTPS Encryption Update Mean for Your Business?

    Andrew Schetter
    8 Aug 2014 | 10:27 am
    What Does The Google HTTPS Encryption Update Mean for Your Business? was originally posted on the WebiMax SEO BlogGoogle announced late Wednesday afternoon that some formulaic changes are looming. In an attempt to better protect Internet users, Google will begin to include secure, encrypted HTTPS connections in their list of factors which determine search engine results. The news comes as little surprise as the Internet’s most powerful search engine has a history of altering their algorithms in efforts to stay current. When conversational search through mobile devices became more prevalent,…
  • Supporting Online Marketing – Offline, With The New Marketing.com

    Chris Arter
    30 Jul 2014 | 6:57 am
    Supporting Online Marketing – Offline, With The New Marketing.com was originally posted on the WebiMax SEO BlogAs online marketing has steadily moved from being an afterthought to the forefront, we here at WebiMax have noticed a gap developing in business owner’s understanding of how to successfully manage the ever-evolving world of online marketing and their ability to support that with more traditional advertising or offline techniques.   We see companies struggling to figure out where they should focus their efforts as well as their budget and time.   We decided to do something…
  • Maximize Traffic To Your Website Using Search Engine Optimization (Infographic)

    Chris Arter
    21 Jul 2014 | 9:40 am
    Maximize Traffic To Your Website Using Search Engine Optimization (Infographic) was originally posted on the WebiMax SEO BlogThe internet along with search engines like Google have made finding great businesses, products and services  as simple as typing in a few keywords into a search bar.  But when users type those keywords in, how do you make sure it’s your business they find and your website they visit? The answer to driving more traffic to your website and ultimately generating more leads, more conversions and more sales for your company is Search Engine Optimization or SEO. In the…
  • Google vs. Amazon – The Future of Online Shopping

    Kenneth Wisnefski
    12 May 2014 | 1:37 pm
    Google vs. Amazon – The Future of Online Shopping was originally posted on the WebiMax SEO BlogFor years, Amazon has been viewed as the cream of the crop when it comes to fast, dependable delivery. With their pristine reputation, more and more larger brands integrated their products into the Amazon shopping feed and innovations like Amazon Prime made online shopping more and more common.  However, Amazon’s reign at the top has a formidable challenger as Google now has their own plans to dominate the online shopping space with Google’s Shopping Express. Google’s Shopping Express is…
 
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    Path Interactive

  • Digital Week in Review: Apple’s Special Event, SnapChat Valued at $10B, and Google Authorship is No More

    Leigh Evenson
    29 Aug 2014 | 11:51 am
    In this week’s Digital Week in Review: Apple is having a special event on September 9th at the Flint Center for Performing Arts in Cupertino, SnapChat valued at $10B, and Google will no longer show authorship in search results. Apple Rumored to Unveil iPhone 6 on September 9th Apple has sent invites out for a “special event” they are having on September 9th. There is speculation that this event is likely in honor of the iPhone 6 which is rumored to be released this fall. The event is being held not at Apple’s Cupertino campus or the Yerba Buena for the Arts in San Francisco, but…
  • The Google Authorship Flatline.

    Joe Rega
    29 Aug 2014 | 7:15 am
    After three years of affecting the aesthetics of Google’s search results, sadly, authorship has come to an end. The announcement was made today by Google’s John Mueller in a Google+ post where he stated: Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.   This is not entirely shocking since authorship has been on a steady decline since December 2013. Google had then made the…
  • An Intern’s Retrospect: A Summer of Understanding the Significance of Digital Marketing

    Path Interns
    25 Aug 2014 | 10:20 am
    I started my internship at Path Interactive as a complete rookie – my knowledge on digital marketing and digital media was limited to the articles I read on TechCrunch, and the jargons I memorized and regurgitated during interviews. I’ve come a long way since. Although my understanding of this industry and the science of digital marketing in general is just the tip of the iceberg, I am constantly motivated and inspired to make the most out of what I have learned from the team of astute and amiable individuals here at Path. Below are my main takeaways: The Misconception of Ads We are…
  • Fun and Learning Experience on the Paid Team at Path Interactive

    Path Interns
    19 Aug 2014 | 9:00 am
    I am Francesca, from Italy, a background in Marketing and Product Management and seven years of experience in International Companies. I started to work for Path Interactive in mid-June after I completed a course Search Marketing with  Ruben Quinones and Michael Stearne at NYU.  I loved Search Engine Marketing class at NYU SCPS, and what I loved more was the final assignment: I decided to create a campaign for my family’s restaurant in Italy. Finally: a real campaign, something concrete to see. Exciting. If you happen to be in Northern Italy, take the time to stop there. The food, the…
  • More Mobile Analytics

    Joe Rega
    18 Aug 2014 | 9:30 am
    Google Releases iOS Analytics App Today, Google Analytics released its official app for iOS. What does this mean? It means we now have access to all of our data, right at our finger tips. Previously available on Android where it experienced more than a million downloads, the iOS version should prove to be equally as successful. Many of the early reviews tout its easy navigation and data presentation. I for one love the real time reports and no longer having to zoom in on the desktop version on my phone. The side navigation and larger data make it easy to see the important metrics. Many…
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    Marketingchip

  • Great Landing Page Guide

    Marcos
    8 Aug 2014 | 12:24 am
    Moz creates some superb SEO content from time to time and this landing page optimisation guide is just amazing and really addresses a lot of questions about colours and layouts. http://moz.com/blog/most-entertaining-guide-to-landing-page-optimization It’s very long but worth the full read if you’re at all involved with website design like I am. As an SEO I think it’s important to understand how website design can affect usability and rankings. A faster and easier to use website can outrank another website all other things being equal. At least this is what Google says but in…
  • Rich Snippets without Structured Data

    Marcos
    19 Jun 2014 | 2:52 am
    It is possible to get rich snippets for the meta description even if you haven’t used any structured data. The following example is for Google UK for the query: admin jobs in middlesbrough   The code on Direct Gov’s website for their job listings has no structured data what so ever.
  • Does a Redirect From .co.uk to .com Affect Search Rankings?

    Marcos
    27 Apr 2014 | 7:23 am
    Vicky, an SEO student asks: If there is a website with a .com domain and a domain is bought ending .co.uk which is redirected directly to the .com website, does it affect the searches through google.co.uk? Will the .com site get better positions in google when searching through google.com compared to google.co.uk if it receives the redirect? These are very good questions because people often wonder if they should purchase the country versions of domains and redirect them or simply build new websites on each country version. My answers assume buying new domains and deciding to build one…
  • Google analytics sessions vs visits and users vs visitors update

    Marcos
    18 Apr 2014 | 1:50 am
    The team over at Google analytics on Good Thursday 2014 have decided to significantly change reporting terminology. Unique visitors has been changed to users and visits to sessions. https://plus.google.com/app/basic/stream/z13aurs5imrmgrsfm22bdxeynkurfjtzx04 Users (formerly Unique Visitors) Visitors has been renamed to Users to better reflect the fact that someone might first access your website from Google search on their desktop at work then return directly from their mobile phone to continue reading your article.  Essentially the same user but two visits sessions. Sessions (formerly…
  • 7 modern SEO Myths from forbes

    Marcos
    18 Apr 2014 | 12:37 am
    One of those rare SEO articles from mainstream media news where I actually agree with everything they say. In my opinion these modern myths are very dangerous and if people were to follow all 7 of them they would be left asking why their website isn’t getting any traffic. So here you go 7 SEO Myths in 2014 http://www.forbes.com/sites/ericenge/2014/04/15/7-modern-age-seo-myths/
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    DKS Systems

  • 5 Website Must-Haves in 2014

    Courtney Petty
    26 Aug 2014 | 3:23 am
    When a customer comes to DKS with web marketing questions or requesting an SEO analysis, I don’t just look at the technical SEO elements, I look at the big picture. It often amazes me how many websites and website owners don’t know about Google Analytics (let alone GOALS!), don’t take advantage of their accolades, etc. Don’t let that be you. The following list highlights, in my opinion, some of the most important features you should have or work toward on your website.   5 Things Every Website Needs in 2014     1. Analytics This should be a no-brainer,…
  • Benefits of Facebook’s ‘Pages To Watch’ Feature

    Courtney Petty
    12 Aug 2014 | 3:25 am
    Facebook Insights continues to offer a lot of valuable information to marketers. One feature worth highlighting is Facebook’s ‘Pages to Watch’ feature. What is ‘Pages to Watch?’ Pages to Watch is essentially Facebook’s specialized competitive analysis tool. You have the ability to add any Facebook page to your list and Facebook offers a list of similar suggestions based on location and category type. You can add up to 100 pages to watch by logging into your insights. Under the ‘Overview’ (initial log in screen) tab, scroll to the bottom of your…
  • Income Targeting with AdWords

    Courtney Petty
    29 Jul 2014 | 3:07 am
    AdWords has been coming out with some pretty cool features. By now,  we know that we can get really detailed with location targeting. Now, we can take location targeting to a whole new level by targeting certain demographics within a designated location. How to Set Up Income Demographic Targeting 1. Go into your location settings for your campaign. 2. Click “Advanced Search.” 3. Choose the “Location Groups” tab at the top. 4. Select your group type. For demographic targeting, select “Locations by demographics.” 5. Enter in an area. For this example, we are…
  • This, Not That: Website & Online Marketing Edition

    Courtney Petty
    16 Jul 2014 | 3:09 am
    I have a fun post for you today! Just like anything else, the online world is constantly changing and evolving; meaning it takes a lot to keep up with the most recent trends and best practices. Although you might be a little hesitant to follow the latest trends, everything on this list is the most recent ‘best practice’ for each category. They’re also recommendations that we make to our own clients.  This post is filled with links to resources that are helpful in explaining the importance of each “This” category. Click the image on your right to enlarge. Enjoy!
  • NEW: Google Neighborhood + Local Content Ideas

    Courtney Petty
    24 Jun 2014 | 4:41 am
    Local SEO is a big part of the online marketing services we offer. And, we’ve been writing for years about how to optimize your online presence (including your website and social accounts) for local search, local trust and local authority. Well, it seems like Google is bringing another local algorithm into the mix: Google Neighborhood. –>Top 3 Necessities for Local SMB’s –>Top 5 Local SEO Necessities –>10 Reasons to Use G+ Pages for Business (includes local) Apparently, it’s just being tested in certain areas… but that doesn’t mean you…
 
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    01100111011001010110010101101011!

  • 1 Amazing Relationship Building Tip You’ll Never Believe Exists!

    011100110110010
    21 Aug 2014 | 6:26 am
    I wake up and the first thing I think about is SEO/outreach/relationship building/sharing content. What’s wrong with me? (don’t answer that). Does this nightmare ever end? Short post discussing an idea I’m not sure I’ve heard anyone mention. One of the biggest problems that people often have when trying to ‘build relationships’ with influencers within a niche is that they have nothing to offer. You know deep in your soul that your boring, rehashed, poorly designed infographic/blog post/video/whatever isn’t going to impress anyone important and is…
  • 9 Reasons SEO’s Have Stopped Writing About SEO

    011100110110010
    1 Jul 2014 | 7:51 am
    Hey 0110ers, long time no see. I’ve pulled you in for a quickie today, don’t worry it’ll be over pretty quickly. The ‘authorities’ within the industry have stopped writing or are definitely less prolific. The spike of dopamine, serotonin and oxytocin when publishing a post & gaining social shares is no longer getting SEO ‘writers’ as high as previously. SEO’s/’People’ are generally sharing less and favouriting more via Twitter. It’s fucking boring to write about. They now have to actually do some work, their bosses have put…
  • Celebrities And Their Carpets

    011100110110010
    26 Jun 2014 | 4:54 am
    Today I’m delighted to announce a quality infographic from Action Carpets & Flooring Showrooms in Kent brought to you via Kevin Bland an SEO who specialises within the carpet and flooring niche (please get in contact with him for any commercial or domestic carpet/flooring search engine optimisation needs). Anyway, on with the show.   Celebrities And Their Carpets is a post from: 01100111011001010110010101101011
  • Antifragile SEO

    011100110110010
    27 Mar 2014 | 7:55 am
    I’m currently reading a very interesting book called Antifragile written by Nassim Nicholas Taleb. To those that haven’t read it here’s a brief definition of Antifragile. “Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile. Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the…
  • Maximise ‘Success’/Minimise ‘Failure’

    011100110110010
    25 Mar 2014 | 3:29 pm
    Failing is good! You can only really, truly excel and accomplish your dreams if you’ve failed first! Maybe. To be honest I’m not the biggest fan of failure quotes or the overuse in the media of motivational quotes in general. There are many reasons for this but the principle ones are: 1 – Telling people that they’re not absolutely useless for failing is a good thing (for their ego’s) but telling a loser to keep going despite continuous failure is a bit shit (hint > you never read about these people…) 2 – 99% of ‘motivational’ quotes…
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    SEOP Blog

  • Tips for Optimizing Your Business for Local Search

    SEOP Blog Team
    1 Sep 2014 | 8:00 am
    Small businesses that haven’t given much thought to how they can take advantage of local search are missing out. Optimizing your business for local search is a great way to reach out to customers and increase traffic to their website.
  • Keeping It Short for Effective Content Marketing

    SEOP Blog Team
    25 Aug 2014 | 8:00 am
    Content creation isn't just about applying keywords. It's also about finding the most effective way to deliver relevant information that captures your audience. And while it can be fun to over-indulge in writing, especially if it's about restaurants, the latest fashion, or the best beach resorts in the West Coast, there's always the risk of writing more than necessary.
  • Monitoring Your Search Campaign’s SEO Health

    SEOP Blog Team
    18 Aug 2014 | 8:00 am
    There are a number of SEO health metrics that you should monitor on a regular basis so you can easily identify and address problems that will hurt your search program's performance. Although these metrics won’t necessarily point to or address the specific problem, they should give you a good basis for investigating the cause of performance lags.
  • How to Implement Long-Tail Keywords in Your SEO Strategy

    SEOP Blog Team
    11 Aug 2014 | 8:00 am
    Much has been written about why implementing long-tail keywords in content creation can give digital marketers an edge. For the uninitiated, "long-tail" keywords are longer phrases that, while not as popular as "head" or one/two-term keywords, enjoy less competition and are able to target users who have more specific queries. Used correctly, these can help boost traffic as well as conversions.
  • Google Pigeon: What to Expect and How to Reap Its Benefits

    SEOP Blog Team
    4 Aug 2014 | 8:00 am
    Only recently, Google has begun to roll out an update to its local search algorithm that may significantly impact local SEO, at least for websites targeting the United States at the moment. Unofficially dubbed the "Pigeon," update, the new changes aim to deliver more relevant and accurate results for local search, which will be visible both in Google Maps and on the regular search results page.
 
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    Digital Marketing Blog

  • A Smorgasbord of Social Media: 8/29/14

    Trevor King
    29 Aug 2014 | 3:35 pm
    Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We missed posting last week, but there are some really interesting changes and updates that happened this week, so let’s dive right in!   Facebook Punishes Click-Baiting This week, Facebook announced that it would be making changes to help reduce the amount of posts considered to be click-bait, and also where links in posts are seen. “Click-baiting” is when a publisher posts a link with text encouraging users to click to see more, without telling them too much information. These…
  • Website Speed – Why It Really, Really Matters!

    Claire Perez
    22 Aug 2014 | 4:05 pm
    We all know how frustrating it can be waiting for a website to load. In this fast-paced world, we want everything yesterday. What you might not know is, website speed can affect your SEO, the user experience, and most importantly, your business’s bottom line. SEO-wise, search engines review page speed as part of the algorithm that decides who appears in what position on the search results page. That means a slow site will hamper your rankings, where a speedy site will enhance them. On the user side, sluggish websites can have an even greater detrimental impact. Nearly half of all users will…
  • A Smattering of SEO News: 8/21/14

    Brian Rubin
    21 Aug 2014 | 3:10 pm
    Welcome to this week’s Smattering my friends! We have some awesome SEO news to go over! Let’s take a look!     Google News: Google Made Nearly 900 Search Improvements Last Year – Google head of search, Amit Singhal, recently said on his Google+ (of course) page that Google made 890 “improvements” to their search engine last year. He highlighted ten that have changed significantly in the past decade. He mentioned autocomplete functionality and voice search capabilities specifically. This could be the largest amount of changes Google had made in a single year. Google…
  • Client Infographic: Zenni Optical

    Anne Brady
    19 Aug 2014 | 8:37 am
    Pupillary distance. Ever heard of it? If you’ve shopped for new glasses, chances are, you probably have. For all of the uninitiated though, pupillary distance measures the space between your pupils. Makes sense, right? It’s a major factor to finding the right pair of glasses for you. Check out Zenni Optical‘s new Infographic that shows you how you can measure your own pupillary distance at home! Be sure to view the entire Infographic to learn how to measure your own special optical center! The post Client Infographic: Zenni Optical appeared first on Digital Marketing Blog.
  • Client Infographic: Campbellsville University

    Anne Brady
    18 Aug 2014 | 9:07 am
    Advances in technology are revolutionizing the college campus. There are many apps being developed to specifically target college students in this new technological learning age. The goal of these apps is increase student productivity and enhance learning. Campbellsville University has created a new Infographic just in time for the beginning of fall semester that outlines the impact new technology has had on the average student. Check out the entire Infographic to learn more about The App Aided College Student! The post Client Infographic: Campbellsville University appeared first on Digital…
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    Tone Agency

  • Tone on location in Cambodia with CCF [Video]

    Liam
    28 Aug 2014 | 3:09 am
    A few of the Tone team are currently on location with a client in Cambodia.   With previous work under our belt for global non-profits including The Salvation Army we were delighted to be selected as the agency partner for Cambodian Children’s Fund for a forthcoming project.   The task at hand (due for completion December 14′ / January 15′) is the development of a new brand and innovative web presence which more accurately represents the impact the charity has on the ground. You can find out more about the CCF cause here and the new brand and website will launch in…
  • Top Tips for Marketers Using GIFs on Twitter

    Anthony Mcloughlin
    24 Jul 2014 | 5:51 am
    Since floating on the New York stock market late last year, Twitter have been busy rolling out new features and layout improvements. Most recently, Twitter Support announced (ironically, in the form of a GIF, pronounced “JIF”) that users can now share and view animated GIFs on Twitter.com, iOS and Android! Starting today, you can share and view animated GIFs on http://t.co/wJD8Fp317i, Android and iPhone. http://t.co/XBrAbOm4Ya — Twitter Support (@Support) June 18, 2014 Not only is this good news for everyday Twitter users who like a good ‘LOL’, but it’s also…
  • Productivity Case Study – How I Literally Made More Hours In the Day – 10% More!

    Adam Veitch
    6 Jul 2014 | 2:16 am
    As a Project Manager, I spend the majority of my time organising others and ensuring that everyone else’s day runs smoothly. However, until only recently, this came at a price – the time spent organising others often left my own schedules in pieces. Strangely, the catalyst for fixing the error of my ways came via a compliment during my personal performance review meeting with a superior here at Tone who, as it happens, regularly pushes out time management hacks himself. The conversation went something like this: Now, I bet you’re thinking, “how can you see an error in…
  • A (not so) Typical Day on Twitter Told in GIFs

    Anthony Mcloughlin
    23 May 2014 | 8:51 am
    If you’re a regular Twitter user like me, you’ll have no doubt expressed several emotions in reaction to other people’s Twitter behaviours, which got me wondering whether or not fellow Tweeters were thinking and reacting in the same way that I was when it came to Twitter spam/gold etc. With the thought fresh in my mind, I set out to ask a few communities on Google+ and LinkedIn about what behaviours people found the most annoying, pleasing and surprising on Twitter. Here is the result! A big thanks to the following people who took the time to answer, enabling me to put together this…
  • 30 Inspiring Websites That Use Stunning Large Photo Sliders

    Michael Almond
    24 Apr 2014 | 6:14 am
    The use of large photo sliders in web design is a trend that’s on an upward curve. Visually appealing large photos not only grab people’s attention but they also give your website visitors an idea of what you and your website is about. As I trawl through the web looking for slider inspiration, I bookmark the most impactful and stunning examples to my Evernote. Here are my favourite 30 websites that use large photography in their sliders to great effect. Amsterdam Dance Event   Austrade   Blind Barber   Bonvoy Adventure Travel   Brave People   de Certeau…
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    WebpageFX Blog

  • 26 Tools for Improving Your Website’s Page Speed

    Dan Shaffer
    2 Sep 2014 | 9:00 am
    Lately, we’ve been stressing the fact that fast websites are more profitable websites. It’s a well-known fact, but it’s also constantly overlooked. Many people are so focused on the functionality or design of their site that they completely miss out on this major influence on their conversion rates. When it comes to improving your page speed, less is often more. It can be a bit of a daunting task to cut down on the different page speed sucking areas, so thankfully there are some tools out there to help! Improving your website’s page speed not only helps users convert, but it can…
  • Does Your Mayor Support the Comcast-TWC Merger?

    Dan Shaffer
    27 Aug 2014 | 9:35 am
    A few months ago, we did some original research to determine who controls the Internet, state by state. It didn’t surprise us to see that Comcast is currently one of the largest Internet service providers in the country. It certainly didn’t make us any happier to see how much larger the company would grow after buying out another major market share holder, Time Warner Cable. Time went by, and Comcast distracted us with other larger issues like threatening net neutrality all together. Regular interactions with Comcast’s phone support have also caused a bit of a stir. Little did we know,…
  • Interview: David Wells, Entrepreneur

    WebpageFX Team
    26 Aug 2014 | 6:00 am
    InterviewFX continues! This interview series offers business owners and marketers important insight, advice, and ideas that will help grow their online presence and become more successful. To see past interviews, visit this page, search “#interviewFX” on social media, or click the “InterviewFX” button in our sidebar. Today we’re sitting down with David Wells, entrepreneur and founder of Inbound Now, a WordPress plugin development studio. David is also a former HubSpot Inbound Marketing Consultant. Read on to learn how he caught the entrepreneur…
  • How to Build Your Very First Link

    Adrienne Wolter
    21 Aug 2014 | 6:00 am
    So you built a website for your business. Awesome! Now you just have to sit back, relax, and wait for your customers to start knocking at your door. Right? The truth is, you could build the world’s most beautiful, fully-featured, interactive masterpiece of a website… but if nobody knows it’s there, it won’t get you any customers. The Internet is built on links. Google uses the trust passed down through millions of websites – from government organizations to renowned colleges and universities, all the way down to your site – in order to rank and categorize your website. But if you…
  • Interview: Liz Jazwiec, Author

    WebpageFX Team
    19 Aug 2014 | 6:00 am
    Our InterviewFX series rolls on! These interviews offer business owners and marketers important insight, advice, and ideas that will help grow their online presence and become more successful at what they do. To see past interviews, visit this page or click the “InterviewFX” button in our sidebar. Today we interview internationally renowned speaker and author Liz Jazwiec. Liz’s books include “Eat That Cookie,” “Hey Cupcake! We Are All Leaders,” and her most recent, “Service Excellence is as Easy as P.I.E. (Perception is Everything).” Check out her advice on…
 
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    Ethical SEO Consulting

  • Most Notable Penalties Delivered by Google

    Frank Scharnell
    27 Aug 2014 | 10:17 am
    Google’s update names: Panda, Penguin, Venice and Pigeon. Thanks to Guillaume Bouchard and his 2012 post about How Google names is updates and products we know the origin of Google’s naming of their updates. Though the names may not be intimidating, the results of the penalties and guideline violations can be. We have worked with many clients to help navigate through the process to get back in Google’s graces, but they can take a serious toll on a business. Below I outlined a few of the most notable penalties that have been delivered over the years. Revenue Loss Two of…
  • Pigeon Update: Crap One Month Later & What You Can Do

    Casey Meraz
    26 Aug 2014 | 10:50 am
    Just over a month ago on July 24, 2014, Google released an update to their local algorithm dubbed Pigeon. When this algorithm was released Google started taking more traditional organic signals into consideration for the local ranking factors. Whenever there is a major algorithm update you can generally expect to see some crap results for a couple of weeks in the SERP’s. In this instance there seemed to be a higher number of crap results or “Pigeon Poo” as Mike Blumenthal put it. Here we are just over a month later and let’s see what types of changes we have seen. On…
  • Using Lastpass for Easy Citation Building: Local SEO

    Casey Meraz
    8 Aug 2014 | 9:35 am
    Building citations for local SEO is an important task that everyone involved in local SEO needs to be aware of. Not only do you need to build strong citations, you also need to make sure they’re 100% correct when you’re building them. Creating inconsistencies in the data by using incorrect information can create a real local ecosystem nightmare. The other major downside of building citations is just how tedious the work really is. Previously I used to use Roboform to expedite this process and wrote a guide about how to find and build citations on the Moz.com blog. However I have…
  • How to Make Contact Form 7 Contact Emails Awesome

    Frank Scharnell
    31 Jul 2014 | 5:19 pm
    Typically, I focus on how to make the front end of a contact form more attractive to visitors, focusing on conversion rate optimization and making sure it is an enticing call to action. But we often forget to consider formatting the contact form emails that are sent once we get conversions. Though this is not a ranking factor, the transfer of the right information needs to be handled just as smoothly as the function of the contact form. To make sending these contacts easier, I’m going to help you use the advanced functions of WordPress’s popular Contact Form 7 plugin to…
  • July 2014 Pigeon Local Search Update Analysis

    Casey Meraz
    25 Jul 2014 | 12:23 am
    **Updated 7/25/14 at 10:00AM Earlier yesterday I started to see results for a keyword I search regularly, “Denver SEO”. Typically this result only displays organic results and I haven’t seen a local result for this since September 2013 when Mike Blumenthal called out spammy queries after a major local update. Google was quick to tackle these spammy queries, and it’s almost been a year  now since we have seen bad results like these. However now it appears we may be seeing 2009 results all over again with the newest Google update to the local algorithm. Let me…
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    The Business Growth Coach

  • How To Get More Traffic With Affiliate Tracking Software

    jon rognerud
    2 Sep 2014 | 10:24 am
    …a.k.a. “How do you Make More Money Immediately?” In the world of online business, there is nothing more wanted, needed and discussed than…TRAFFIC. Professional marketers know however, that there are differences in traffic driving strategies. I don’t mean the various channels and options for getting traffic (that’s easy) – but the more exclusive and tougher kind to get. The TARGETED traffic. What good is 10, 50 or a 100,000 new visitors to your page if they are not interested in what you offer, or don’t care what you are all about? Visitors will “bounce” and…
  • Weird SEO Keyword Research Tools

    jon rognerud
    28 Aug 2014 | 11:24 am
    SEO Keyword research is still very much central to success with SEO (Search Engine Optimization) and getting targeted traffic for your website. While Google Search is continually changing and becoming more ‘topical’ based, keywords (content) and links (quality) still rule the day. This is true now, and will continue to be. Getting more traffic to your website and pages is done via both site and page optimization as well as adding strategic links, both internally (on the site) and externally (from other sites and pages). The work never stops. Understand Your Keyword Universe A…
  • How To Get More Traffic From YouTube Videos

    jon rognerud
    27 Aug 2014 | 12:01 pm
    YouTube is owned by Google. It has more than 1 billion unique users each month, and over 6 billion hours of video being watched each month. Over 100 hours of video are uploaded to YouTube every minute. (Read more on https://www.youtube.com/yt/press/statistics.html). To help your creative process, learn more from the YouTube Playbook at https://www.youtube.com/yt/playbook/) Add to this the additional Google YouTube partner programs, the monetization strategies and easy display on portable and mobile devices, and you have a fantastic platform to get your brand noticed. From a search…
  • How To Write And Create A Book This Weekend

    jon rognerud
    26 Aug 2014 | 5:00 pm
    [AUDIO VERSION] Listen to the podcast anywhere. Click to listen now. Nothing says “authority” more than a published book. The word “author” is a prefix to authority!  That’s one of many embedded reasons that people and businesses look up to, respect and engage with a published author. You are by default a ‘trusted expert’. Today, with so much hype and the perfectly indecent trolls and hucksters on the Internet, it’s more important than ever to overcome the skepticism and trust issues that face you. It doesn’t matter if you are the consummate professional or have…
  • 5 Unusual Ways To Change Your Negative Mindset (For Entrepreneurs)

    jon rognerud
    26 Aug 2014 | 2:04 pm
    A negative mindset inevitably causes unhappiness and depression. It may even influence decision making of a person in both personal and business life. Getting into a negative mindset is easier than most people would anticipate. As an entrepreneur, the last thing that you need is a pessimistic mind. You know it too, but how do you overcome a negative mindset? This can be devastating to both the business, customers as well as to one’s personal life. To avoid being overpowered or controlled by negativity, one needs to make a sensible effort to avoid the experience. In this short post, we look…
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    Boomtown Internet Group

  • Best Practices for Handling 404 Errors in Respect to SEO

    Priyo Mukherjee
    20 Aug 2014 | 11:48 am
    With large CMS or ecommerce websites, webmasters often shoot themselves in the foot (a quote from Matt Cutts) and cause all types of problems such as: Missing pages Misconfigured pages Accidentally blocking users from pages There are several ways to handle a problem of a user encountering a missing page from a link. Most common is to serve a 404 error page if the problem is temporary.  If the problem is permanent, a webmaster may serve a 410 error, and if a page needs to be blocked from some users, the webmaster may serve a 403 error. These are some of the most common errors: 400 – Bad…
  • Using Yoast to Optimize Content on WordPress Blogs

    Megan Kelly
    22 May 2014 | 12:30 pm
    The SEO Marketing game is changing every day, and most of that has to do with whatever Google’s bots were doing last night while we were asleep. It’s a given fact to anyone who works in the field – much of your time will be spent trying to figure out what changes Google has made this week which have resulted in your clients either sliding down the rankings or popping up like a champagne cork. It’s hard, therefore, to create SEO tools that work well all the time, because tools that are effective at helping web pages to do well in the rankings this week might actually be causing web…
  • How to Write Effective Blog Posts

    Megan Kelly
    6 May 2014 | 1:02 pm
    Corporate blogging is a different ball game than personal blogging, not only in its technique but in its goals and purposes. When I write blog posts on my personal website, I write about things that I feel particularly interested in or passionate about. I write about myself, and I try to relate my experiences to those of other people. When we recommend blog posts to our clients, we’re thinking about their customers – what will interest people and cause them to actually read what we’re saying? What will they be likely to share with their friends? What can we do to ensure that they enjoy…
  • Boomtown Scholarship Winner 2014

    Boomtown
    6 May 2014 | 12:00 pm
    Congratulations to Alyson Hampton, the winner of our 2014scholarship essay contest! Alyson attends Southern Illinois University where she studies Social Work. Alyson’s winning essay is below. Thank you to all of our scholarship entrants – we have enjoyed reading your work and we wish you the best of luck with your education. Is social networking good or bad for society, and why? Social Networking: Saving Grace or Giant Debacle? On August 21, 1995 Bill Gates unleashed Windows ’95 on the world, an operating system that came standard with AOL 3.0 which is one of the original…
  • Boomtown Internet Group Scholarship Opportunity

    Boomtown
    2 May 2014 | 6:12 am
    Our scholarship deadline for 2014 has passed, and we are currently in the process of choosing our winner. The winner of the Boomtown Internet Group Scholarship will be announced Monday, May 5, 2014. Thank you for your interest in our scholarship, and we hope you’ll check back in a few months to see if you qualify for next year’s opportunity! The post Boomtown Internet Group Scholarship Opportunity appeared first on Boomtown Internet Group.
 
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    Pole Position Marketing's E-Marketing Performance Blog

  • How Web Hosting Makes Your Site Increasingly Inviting

    Cam Secore
    2 Sep 2014 | 5:00 am
    Imagine the exceptional party host, one that learns of attendees’ favorite foods, drinks, and forms of entertainment. That’s a classy host, one who was likely raised by good hosts or observed the accommodating ways of others. A superior web hosting service is like a mom or dad ‘raising’ their child the right way, to respect […] Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • 5 Ways to Sell Your Products By Selling Yourself First

    Stoney G deGeyter
    1 Sep 2014 | 7:00 am
      When a visitor lands on your website, there are two questions they need answered: 1. How does this product or service benefit me? and… 2. Why should I buy this product or service from you? If your site does a good job of answering the first question, congratulations – you’re one step closer to making […] Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • How You Can Survive the Online Marketing Onslaught

    Stoney G deGeyter
    20 Aug 2014 | 5:00 am
    Being in the web marketing industry for as long as I have been gives me a unique vantage point. One thing that continually amazes me is both the changing nature of web marketing and its remarkable consistency at the same time. In the grand scheme of things, good SEO is still good SEO. What works […] Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • 5 Website User Experience Mistakes That Hurt Your Bank Account

    Mike Fleming
    6 Aug 2014 | 5:30 am
    Most business owners and executives want their businesses to grow. In order to do that, (let’s talk basic accounting) the total amount of deposits has to consistently exceed the total amount of withdrawals, or else the business is just treading water; or maybe even drowning. In this day and age, websites are one of the tools […] Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
  • 21 Things Every Web Developer Should Do

    Stoney G deGeyter
    4 Aug 2014 | 6:04 am
    If only Ferris knew what was ahead. That quote comes from much simpler, and slower times. With the web and all it’s related technologies, we have seen life change faster than ever. If life was fast during Ferris’ day, it’s at lightning speed now! But the faster life gets, the more we have to slow […] Download the Best Damn Web Marketing Cheat Sheet! by Stoney deGeyter.
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    MITHU SARKAR

  • Search Engine Optimization and Metadata

    Mithu Sarkar
    2 Sep 2014 | 4:35 am
    As per Wikipedia… Metadata is “data about data”. Metadata about webpages are called Meta tags. Technically Meta tags have two components; Meta description and Meta keywords but logically Title is also part of Meta tags or Metadata for webpages. Together they are called Title and Meta tags of a webpage. There are two other components of Meta tags, which are ALT and TITLE attributes of images and TITLE attribute of a hyperlink. Summing up the above, webpage Metadata consists of: -       Title -       Meta description -       Meta keywords…
  • Digital marketing for beginners

    Mithu Sarkar
    11 Aug 2014 | 11:20 pm
    Introduction to the concept of Digital Marketing “Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user  via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use…
  • 5 Tips To Have the Edge In Local Search Competition

    Mithu Sarkar
    20 May 2014 | 12:41 am
    Understanding the intricacies of the search engine optimisation is in itself quite difficult for people. But, once the webmasters are well versed with the advantages and the technologies used, they can surely put up a great site. It will cater to the target audiences and at the same time, bring more visitors to their sites. For large scale business websites, it is important that they have a global presence, because they are now having a brand value. In the long run, they will not have much to do with their advertisements in the local market, because they are now well known. But, the same…
  • Top Digital Marketing Trends in 2014

    Mithu Sarkar
    10 Apr 2014 | 7:19 am
    Digital Marketing is a fast paced, ever changing segment of the World Wide Web. The information and algorithms are constantly changing and if you are not at par with the change you are surely going to fall back on the competition. With the evolution of mobile, content marketing and social media for the last couple of years, 2014 is going to be a killer year for digital marketing and properly implemented and optimized digital marketing strategies will only enhance your web presence and brand reputation over the web. It’s time to take a tour on the top digital marketing trends for 2014…
  • Tips On Choosing A Good Domain Name

    Mithu Sarkar
    19 Jan 2014 | 12:43 pm
    Choosing a good domain name is the basic ground work for your successful online business. Domain names are like the real estate of the web world, it’s your identity on the web. Follow the following points before your rush out to choose your domain name: 1) Perform Keyword Research: It’s always recommended to choose a domain name having your targeted keywords as this will enhance your search engine ranking as search engine crawlers love to see keywords in the domain name. 2) Domain Name That is Easier to remember: Always try to have a short and catchy domain name which is easier to…
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    Wikimotive Blog

  • The Ultimate Guide to Finding, Tracking, and Using Hashtags

    Mark Frost
    19 Aug 2014 | 4:52 pm
    In the age of social media, more and more content is being created every second of every day. But with so much going on in the world, it’s often hard to use social media to be updated on just one topic. Luckily, hashtags serve as a way of grouping content posted to social media sites, such as Facebook, Twitter and Google+, so people can categorize their posts, create and track public discussions, and discover new information. What is a Hashtag? A hashtag is the usage of the number sign (#)–also referred to as the hash symbol–before a word to categorize a message on…
  • How Online Reviews Influence Today’s Car Buyers

    Mark Frost
    29 Jul 2014 | 2:57 pm
    Trust is your business’s biggest asset today. With the ability to easily publish reviews of businesses, products, and services, customer satisfaction is more important than ever before. Because one of the first things a potential customer does before visiting you in person is search for reviews online. Let’s take a look at how they’re being influenced by those reviews and what you can do to improve your business’s online reputation. The Effect of Online Reviews on Customer Perception There’s no denying the effect an online review can have on the perception of…
  • Wikimotive Welcomes Nick Cobb to its Social Media Team

    Mark Frost
    24 Jul 2014 | 5:00 am
    Wikimotive’s social media services have been wildly successful for car dealerships across the country. Our social media leaders, Erin and Amanda Ryan, are two of the most experienced social media marketers, and the latest edition to our social media team fits right in with them. We’re happy to announce Nick Cobb as Wikimotive’s new Social Media Representative. With six years of social media experience under his belt, Nick was amongst the first group of professionals to help businesses utilize social media for promotion and advertising. As a top user on former social news site…
  • Embrace Social Media For Better Customer Relationships

    Mark Frost
    23 Jul 2014 | 5:06 am
    When it comes to selling cars, dealerships do all they can to get the most out of leads. But when someone comes in and is ready to buy, once they’ve completed that process, the relationship tends to end. The customer moves on with their new car and salespeople focus on the next sell. However, with social media keeping businesses connected with customers, there’s no reason your dealership’s Facebook page can’t see a huge boost from offline customers. Here’s why its important to promote your Facebook and other social media profiles, and a few things you can do to…
  • What Car Dealers Need to Know About Pinterest

    Mark Frost
    15 Jul 2014 | 12:54 pm
    When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its large female user base, collections of clothes, decorating ideas, and DIY tips and tricks; however, with its unique spin on social bookmarking, car dealers can use their inventory to reach an entirely new social audience. What is Pinterest? Before we go any further, it’s probably best to give a brief introduction to Pinterest. Because unlike Facebook and Twitter, which are in-your-face mainstream services used by nearly every business…
 
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    Seo Sandwitch Blog

  • Bye Bye Google Authorship!

    Joydeep Bhattacharya
    1 Sep 2014 | 10:03 am
    Google authorship was one of the biggest changes that Google did to make the search results come out more cleaner and trustworthy. It moved from anonymous web to known web because of authorship but sooner than expected, the authorship ended rather abruptly. Google at first quietly removed author stats from the Webmasters tools then it finally removed author information from the search results. The authorship markup which did create a storm in the SEO community is no longer supported by Google. See here: https://support.google.com/webmasters/answer/6083347?rd=1Does this…
  • How Google Might Identify Fake Business Spam by Varying Spam Scores And Preventing Reverse Engineering of Spam Detection Algorithm

    Joydeep Bhattacharya
    29 Aug 2014 | 9:16 am
    Google has find a way to stop spammers who reverse engineer the algorithm in order to manipulate their local search listing. Under Google My Business, which is the main dashboard for local businesses, any business owner can register their company and after successful verification, the business is displayed in the local search results. However, some business owners employ black hat seo methods (considered spam by the search engines) and try to manipulate their local search rankings. Hence, the search engines need to constantly try and make moderation in their search algorithm…
  • Knowledge Vault - World's Largest Database of Facts and Entities Being Built by Google

    Joydeep Bhattacharya
    28 Aug 2014 | 10:23 am
    Google is building the world's largest database of facts and objects in it without any form of human editing or intervention and this database is named the "Knowledge Vault". This massive database will expand and enhance itself automatically pulling in information from all over the web. It will provide Google all the information required to process queries based upon entities and their relationships. This will take Google a step ahead in becoming an answer engine. Conversational queries like:"When was Shakespeare born?""How far is London from New York?""Who is the author of Harry Potter"…
  • Check Out The New Twitter Analytics Dashboard

    Joydeep Bhattacharya
    28 Aug 2014 | 8:12 am
    The Google Analytics for tweets has finally launched! This new dashboard is free for everyone who has an active Twitter account. It is called as the Twitter Analytics Dashboard and it allows you to measure and boost the impact of your Twitter account. What Does Twitter Analytics Offer?The all new Twitter Analytics lets you:1- Measure the engagement received on your tweets. You can see the impressions your tweet received along with the engagement rate. The replies and promoted tweets statistics are also included in this column. This dashboard is called the "Tweet Activity Dashboard".2-…
  • How to Create "User Intent" Based Content Which Hummingbird Will Cherish?

    Joydeep Bhattacharya
    26 Aug 2014 | 9:15 am
    User intent is everything Google cares for! If you still think adding keyword laden text in your content body can enhance the ranking position of your website then you need to think again. With the launch of the Hummingbird update, Google has entirely shifted its focus on understanding the user intent behind the search queries. Ultimately what Google wants is to present the user with the closest matching answer based on what he/she wants to know and not on what he/she types into Google. There is a big difference between these two and most of the marketers still feel Google…
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    Above the Fold & Socially Acceptable

  • 10 Life Skills Every Community Manager Should Have

    Kristel Klank
    2 Sep 2014 | 5:00 am
    It seems elementary, but in the fast-paced world of social media, we sometimes need a little reminder of how to be a normal functioning human being. So, just so we’re all clear, here are 10 life skills that every (effective) community manager should know: How to make (or where to get) a mean cup of coffee. No explanation needed. How […]Author informationKristel KlankSpecialist, Social Media at IntrapromoteKristel joined IP in 2013 and has proved to be a stellar addition to an already strong social media team. Prior to Intrapromote, Kristel worked extensively in branding and digital…
  • [Podcast] Analytics That Won’t Waste Your Time – Part 1

    Angela Moore
    29 Aug 2014 | 3:00 am
    On this week’s episode, Dylan, Erik and I are diving into the big, bad, scary (not really) world of analytics. One of the most in-depth conversations we have with brand new clients (and existing clients, to be honest) revolves around analytics. What are we measuring? What is it telling us about our business and performance? The three of us start […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the online…
  • Instagram Expands Native Analytics Offerings, Offers Ad Previews

    Kristel Klank
    27 Aug 2014 | 1:15 pm
    Advertisers of the world rejoice! Thursday, Facebook-owned Instagram released an expanded suite of analytics tools, offering brands a native interface for tracking performance metrics such as reach, engagement, and impressions on both paid and earned media. Aside from analytics updates, Instagram also introduced their new “ad staging” tool that now allows creative teams to preview and edit ads before they […]Author informationKristel KlankSpecialist, Social Media at IntrapromoteKristel joined IP in 2013 and has proved to be a stellar addition to an already strong social media team.
  • [Podcast] How Much Should You Care About the Competition?

    Angela Moore
    22 Aug 2014 | 10:42 am
    When a business owner starts looking at the competition and comparing themselves to them, most would say that this is a normal, healthy exercise in being aware of your own market. But is it? When it comes to the competition, how much should you care? And what things specifically about your competition should you care about? What can you safely […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the online…
  • Google Business Listings Battle Google Pigeon Update

    Kyle Misencik
    18 Aug 2014 | 11:00 am
    You might have noticed that there has been a major shakeup in the search engine results with regards to geographic searches. A recent scuffle between Yelp and Google has resulted in the Pigeon update. Today I’ll talk about the why, what, where and how of the Pigeon update. What is the Pigeon update and why was it done? The origin of the Pigeon update actually […]Author informationKyle MisencikSenior Campaign Director, Organic Search at IntrapromoteKyle is one of our amazing SEO Campaign Directors. He’ll woo you with all his geeky analytics speak and then, as a special treat,…
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    Eyeflow Internet Marketing

  • Google’s Quality Rating Guide: Creating High Quality Webpages

    admin
    2 Sep 2014 | 10:30 am
    As Google continues to shift away from keywords in favor of a more user-friendly experience, we have seen a new method emerge for websites looking to optimize their sites and improve upon their Google search rankings. Not only should websites consider what their audience may be searching for, but also pay close attention to the overall quality of their website. With the latest updates to improve a user’s search experience, Google has employed several Search Quality Evaluators, working to grade sites on page quality, content, user experience and more. Essentially, these raters from Google…
  • SEO Video Tutorials: The Complete List

    Cory Bosket
    18 Aug 2014 | 6:00 am
    If you’re in the business of SEO, you’re already well aware of the taxing chore of keeping up-to-date with the latest and greatest strategies. Luckily, here at Eyeflow we’ve worked to compile a list of our favorite SEO video tutorials and resources, helping you stay on top of all the latest SEO tips, strategies and trends to put you ahead of your competitors and on top of Google’s search engine rankings. Google Webmaster Help What better of a source than the experts themselves. Google’s Webmasters video series provides in-depth details and tutorials on Google Webmaster Tools,…
  • Google Updates Their Local Search Rankings with Pigeon

    Chris Hornak
    5 Aug 2014 | 8:45 am
    On the evening of July 24, 2014 Google released their latest algorithm update out into the wild. According to Google the update, which the clever search engine experts of SearchEngineLand.com have named “Pigeon,” aims to improve the user experience in local searches by returning more relevant, useful and accurate rankings in the local search results. Although the update is not penalty-based like Google’s previous major updates (Panda and Penguin), many sites are experiencing a drop in traffic or web rankings. While Google has yet to release an official statement on the percentage of…
  • Twitter Etiquette – The Unwritten Rules

    Abby Keil
    31 Jul 2014 | 9:23 am
    Whether you’ve just signed up for Twitter or are a seasoned user there are a few rules to keep in mind when posting. With over 250 million active users and 500 million tweets sent per day it can’t hurt to brush up on the best practices. Review our tips for social media posting on Twitter to keep your account active and a valuable marketing tool. 1. The Golden Rule applies, even in social media. Share things that your followers would find interesting, thought provoking, personal insights, or resources for information. A good place to start when deciding what to post is to Asking…
  • A Recipe for Blogging Success

    Cory Bosket
    25 Jul 2014 | 7:43 am
    With over 150,000,000 blogs and another 175,000 blogs being added to the internet daily, making sure your blog stands out from the rest is no easy feat. While blogging has become increasingly popular in recent years, not many people know what really goes into a great blog post. In many ways, creating an effective blog post is a lot like cooking up a delicious meal. By carefully following the right recipe, and adding a little something extra on your own you can create a blog that your following will gladly eat up and keep coming back for more. Discovering What Your Audience is in the Mood…
 
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    Vizion Interactive

  • Vizion’s Internet Marketing Link Roundup [8/29/14]

    Mark Jackson
    29 Aug 2014 | 2:10 pm
    The latest Vizion posts: Authorship, Authority and Trust, OH MY! - http://www.vizioninteractive.com/blog/authorship-authority-and-trust-oh-my/  Vizion around the web: 5 Ad Types That Need To Go Away - http://www.isoosi.com/blog/5-ad-types-need-go-away.html Branding The Growing Importance of Online Reviews http://www.searchenginepeople.com/blog/125-online-reviews.html The Growing Importance of Online Reviews: Approximately 90 percent of respondents reported using online reviews to determine whether or not a business is a good one. Furthermore, a whopping 39 percent of respondents reported…
  • Authorship, Authority and Trust, OH MY!

    Joshua Titsworth
    29 Aug 2014 | 7:24 am
    While Bing and Yahoo are changing the way their SERPs look, Google has decided to join along by removing the use of rel=author. That’s right, no more photos by search results any more. Huge move right? While it’s not big enough to make SEOs scream, “THE SKY IS FALLING!” it is big enough to swivel some heads, cause some face palms and deep heavy sighs in others. Especially those (myself included) that got clients to implement this (recently I might add) only to have it taken away. And for those of us that just did that, we may be like: So what was authorship? A little over a year ago…
  • Vizion’s Internet Marketing Link Roundup [8/22/14]

    Mark Jackson
    22 Aug 2014 | 11:25 am
    The latest Vizion posts: Is the interface that Google is testing for local better for the user? – http://www.vizioninteractive.com/blog/interface-google-testing-local-better-user/ Call Tracking – Google’s now in the game – http://www.vizioninteractive.com/blog/call-tracking-googles-now-game/ Your 3 step guide to SEO content analysis – http://www.vizioninteractive.com/blog/3-step-guide-seo-content-analysis/ Vizion around the web: 10-Point Google Analytics Implementation Checkup –…
  • Is the interface that Google is testing for local better for the user?

    Joshua Titsworth
    22 Aug 2014 | 6:35 am
    A few days ago Barry Schwartz at Search Engine Land announced that Google was testing a new local knowledge graph interface. If they roll it live it would replace the current carousal view that people are seeing (below the Kansas City version of what SEL posted): And while that looks pretty cool you have to wonder how effective it really is. Sure it takes up less space than the view shown on Moz’s Google+ page: image credit MozThe new view looks more actionable by not letting the user look at the rest of the SERPs. This view is forcing the user to view what’s above the fold and pick a…
  • Call Tracking – Google’s now in the Game

    Rebecca Weichmann
    21 Aug 2014 | 9:23 am
    For quite some time now, Google has provided call-tracking for Adwords advertisers. However, in the past, this was limited to providing the numbers within the confines of the ad, itself. More recently, Google has introduced an offering that takes this offering to the next level…bringing call tracking TO YOUR WEBSITE. This is not new. There are many providers of such services. In fact, Google has – for as long as I can remember – provided a directory of solution providers which allow for integration with Google Analytics/. and we are often recommending to our clients that they make the…
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    BuzzStream

  • Content Promotion Campaign Plan

    Stephanie Beadell
    29 Aug 2014 | 1:00 am
    Many content marketers view “promotion” as a phase that begins once content goes live. The truth is, promotion should begin much earlier than that, running parallel to production, and most of the promotion work should be completed before launch. Here’s a plan framework you can use for your next content campaign. Planning A good promotion plan begins with audience research and the development of targeted messaging. Audience Research If you have the time and budget, doing research like survey analysis is really helpful. At BuzzStream, we’re a bit more informal. Our planning stage…
  • How to Pitch: Outreach Tips from Lifestyle Bloggers

    Stephanie Beadell
    21 Aug 2014 | 4:00 am
    We’ve talked before about best practices for pitching journalists and bloggers when you have news to share, but what should you do when your goal is partnering with a blogger to promote a product or brand? I reached out to a few lifestyle bloggers to see what they had to say about pitches, priorities, and PR people. Read their advice below. First, A Little Bit About the Bloggers I interviewed bloggers fromHither and Thither, OhDearDrea, PopCosmo, and Small Fry Blog. According to Moz, the bloggers had Page and Domain Authority scores ranging from 34-54. Most have at least a few…
  • Worfklow Improvements to BuzzStream: BuzzBar Defaults, Bulk Monitored Link Editing, and More

    mattgratt
    14 Aug 2014 | 6:41 am
    Today we’re excited to announce some new features that make it easier to accomplish your workflow in BuzzStream.  With these improvements, BuzzStream should map to your process in a more natural way, saving you some clicks and enabling you to spend time on the important parts of outreach. Default Fields in the BuzzMarker You can now set default fields when adding new websites in the BuzzBar: Default fields are perfect when you’re working through a prospecting list, looking for one type of opportunity, or bloggers in a specific vertical. For example, if you’re looking through a…
  • Using Google+ Ripples to Find Influencers

    Guest Author
    5 Aug 2014 | 5:00 am
    Today’s post comes from Amanda DiSilvestro, a writer from SEO company HigherVisibility. Amanda regularly writes on search optimization and influencer marketing.   Most people know the ten or twenty biggest influencers in their industry, but what many don’t realize is that there are actually quite a few people out there who maybe aren’t quite as publicized and popular, but still have a lot of pull within certain communities. Google+ Ripples is one tool that can help you find these influencers. How Google+ Ripples Work Google+ Ripples is a feature of Google+ that allows you to see…
  • Manage Your Link Profile with BuzzStream & LinkRisk

    mattgratt
    28 Jul 2014 | 7:36 am
    Today we’re excited to announce LinkRisk, the leader in backlink auditing and risk analysis, is now integrated with BuzzStream.  Now you can move data from your LinkRisk account to BuzzStream with the touch of a button, so it’s even easier to keep your link profile in tip top shape. If you’re involved in link removal and link profile management projects, this is an integration you should definitely check out. What’s LinkRisk? Link Risk helps search marketers assess and manage their link profile risk. The product provides a score of risk based on links, as well as providing some…
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    Resonance Online Marketing - Perth, Western Australia

  • Confirmed: HTTPS is a Ranking Factor

    David ODonnell
    23 Aug 2014 | 8:18 am
    Google is continuing its mission to make the web a safer and more private place, confirming that securely hosting a site with HTTPS is now part of their organic search ranking algorithm. What is HTTPS? When a site uses HTTPS, the information sent between the visitor’s browser and the website is secured via Transport Layer Security protocol (TLS). Any data transmitted between the visitor and the website is encrypted and protected from modification, corruption, or ‘man in the middle‘ attacks. From Google’s official announcement: “…we’re starting to use…
  • What’s new at Google? Lots!

    Rebecca Caldwell
    15 May 2013 | 7:55 pm
    Google’s annual developer’s conference, Google I/O started yesterday with buzz that things were going to be shaken up a little around the web. While there was no news about Google Glass or Ingress, the new tools and interfaces that were presented at the 3 hour keynote speech were definitely welcome to most Google fans. What’s the gist? While statistics were thrown around about Android mobile apps and the Chrome project being huge players online today, the biggest changes were to it’s flagship social network, Google Plus. Around 40 new or improved features were announced that will…
  • Do Big Brands Need SEO?

    Rebecca Caldwell
    28 Feb 2013 | 7:15 pm
    A lot of people ask me whether they need SEO for their website or online business. I say yes in 99% of cases, because no matter what your business, if you want visibility then it’s simple; you need to optimise your site, and then market it as much as you can. Even big businesses that are household names need SEO. For branding? Not always, but it does have it’s place. Take electronics and furniture giant, Harvey Norman. They do great deals for items, but they depend mostly on newspaper advertising and television. Google “LCD screen TV Perth” and what happens? They are on page 2, way…
  • How Has Search Changed Marketing?

    Rebecca Caldwell
    7 Feb 2013 | 6:24 pm
    How marketing has changed. I don’t mean overnight but if you think about user and shopper behaviour, traditional marketing methods versus the internet have been in an all-out war for the last number of years. Some ‘traditional’ marketing ways have also been co-opted by ‘The Internet’, making distribution of your message cheaper, faster and more accurate. Newspaper When was the last time you bought one? And I mean to read, not to line your budgie cage or clean the BBQ. Even now that many newspapers are in full colour, it seems silly to some to buy a paper with ‘yesterday’s…
  • Malware and SEO: The Effect, Cure & Preventative Measures

    David ODonnell
    10 Jan 2013 | 4:25 am
    The astonishing growth in the amount of malware around these days is a cause for concern to many Internet users and webmasters. Back in the old days the majority of viruses and worms were designed to annoy, to gain fame for the designer or to amuse but there are now some very serious reasons why people distribute this kind of malicious software. With so much malware around it is impossible to describe it all but we can say that the intention is almost always to get hold of sensitive information such as bank details or else to control the computer or the website which is infected and fill it…
 
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    @northcuttHQ

  • The Ultimate List of 33 Traffic Sources

    Carter Bowles
    28 Aug 2014 | 9:00 am
    As digital marketers, it's easy for us to get wrapped up in a specific method of attracting visitors. While this kind of tunnel vision can help us become experts at one particular tactic, it can also blind us to all of the other opportunities made available to us. Realizing this, I decided to put together a comprehensive list of places to get traffic on the web. Needless to say it doesn't contain everything (since that would literally be the entire web), but this covers most of the kinds of places you can use to pick up visits. I've divided the list into "free" and paid traffic sources,…
  • How Can You Tell If What You're Writing Is Resonating With Your Audience?

    Nick Greene
    25 Aug 2014 | 9:00 am
    If you don’t know what you’re doing, measuring reader engagement can be one of the most difficult tasks you’ll ever face as a writer. How can you tell if people are interested in what you have to say, or if they’re simply bored to tears?  How can know that what you’re writing has actually reached your readers, and isn’t simply falling on deaf ears? Although there’s no singular factor you can point to and say “this is how I can tell people like my content,” there are nevertheless a number of metrics you can track to give you some idea of whether or not what you’re writing…
  • A Secret Path to Low Competition Keywords That Matter

    Carter Bowles
    20 Aug 2014 | 9:00 am
    You want to rank, right? If you're like most bloggers, small businesses, or SEO agencies, chasing competitive keywords is a waste of time. You need to find queries you actually stand a chance of turning up in search results for, and that means finding low competition topics to cover. So here's the problem. Most of the advice out there about how to actually accomplish this is terrible (at least in isolation).Advice like this: Check how many search results Google lists for your exact keyword phrase (and throw in "allintitle," "intitle," "inanchor," or "inurl" if you like) Use a keyword tool…
  • How Can You Tell How Many Pieces Per Week You Should Produce?

    Nick Greene
    18 Aug 2014 | 9:00 am
    Today, we’re going to address what may well be one of the most common questions in blogging. It relates to quantity. In essence, how can you tell if you’re writing too much (or if you aren’t writing enough)? On the surface, the answer to that question seems fairly cut-and-dry: write as much as you can without causing the quality of your writing to fall off. That could be several pieces a week, or it could be one or two pieces a month. Easy; right? Not really. The truth is a little more complicated, and if you ask six different bloggers, you’re liable to receive six different answers.
  • Can SEO Without Backlinks Work?

    Carter Bowles
    14 Aug 2014 | 9:00 am
    The relationship between SEOs and links has been an interesting one. It seems that, almost overnight, the industry has gone from believing that links are "the most important ranking factor" (there is no such thing) to believing that links are a "spammy SEO tactic," and that you should instead be focusing your attention on "social media metrics" (which don't directly impact rankings at all), or whatever the latest fad is. Can you really make SEO work without building backlinks? The answer should be enlightening for many in this industry. Before I Say Anything Else, Let Me Be Clear: Links Are…
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    Silverbean

  • Luxury Brand Case Study – Boticca Jewellery

    Sophie Gradon
    1 Sep 2014 | 10:15 am
    Here at Silverbean, we occasionally like to focus our blogging attention on inspiring and innovative brands that are doing things right in terms of digital. Boticca is a curated online marketplace that connects talented, emerging designers of jewellery and fashion accessories with customers from all over the world.The Boticca ‘Style hunters’ travel the world to select the highest quality and most unique pieces to sell via their ecommerce website, comprised of both a main store and marketplace, where customers become the models. Sophie Gradon, Digital Marketeer at Silverbean, looks at…
  • Greggs: Always Fresh. Always Tasty.

    Tim Pike
    20 Aug 2014 | 8:50 am
    Well, that’s what their title tag for their homepage denotes. We’d naturally think sausage rolls, donuts, iced buns, pasties, and anything else that makes baked goods fans salivate at the mouth. But no, the following logo was presented to all those hungry Google search engine users this week (19/08/2014):   Greggs Logo Fail   Oh dear. Greggs’ social media team were clearly sweating into their keyboards, after tweeting out panic messages to Google asking them to fix the problem, that they leveraged with a spot of mouth-watering bribery: Greggs and Google banter Google Algorithm…
  • 6 Lessons in User-Generated Content Campaigns

    sbn_admin
    15 Aug 2014 | 4:50 am
    Do you need to change up your content marketing strategy? Don’t worry, someone else will do it for you. Seriously. If you don’t believe me, just take a look at the vast number of advertising agencies and global brands that take advantage of User-Generated Content to power their daily marketing campaigns, including Coca Cola, Samsung, KFC and Starbucks. User-Generated Content (UGC) refers to any content created and posted online by non-media professionals, ranging from a review on TripAdvisor to a photo on Facebook. Many brands try to jump on the back of this fresh and original content for…
  • 5 Tips to Run Successful Affiliate Marketing Programs in the UK

    Daniel Webb
    12 Aug 2014 | 5:13 am
    Creating successful affiliate marketing programs require a lot of hard work and patience, and also a good understanding of how to attract the best affiliates that are going to deliver plenty of high-value conversions as well as strengthening your brand image.  We’ve condensed some key advice into a handy guide for any companies looking to manage any affiliate marketing programs in-house collected from our years of experience as an affiliate marketing agency. Appeal Just as you need to check affiliates are right for your brand and business goals, they’re also weighing up your…
  • It’s Official: HTTPS is a Ranking Factor

    Charlotte McMurray
    7 Aug 2014 | 2:53 am
    Google confirmed that sites using secure encryption would benefit from a “lightweight” algorithmic boost in an announcement yesterday on the (ironically unencrypted) Google Webmaster Central Blog. Google’s latest move isn’t a huge surprise given its recent focus on privacy, both in the form of “right to be forgotten” changes enforced by the EU and its own efforts such as the controversial (not provided) withdrawal of organic keyword data in Google Analytics. However, it’s interesting to see a direct admission that this algorithmic change is part of…
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    Accelerator Marketing » Trench Report

  • 6 Critical Features Of A Mobile Friendly Website Design

    Derek Janis
    19 Aug 2014 | 6:09 am
    Having an internet presence is a must for all businesses, but maintaining a mobile website is just as important as a full-scale website today. More and more users are visiting websites with mobile phones and tablets, making it important to build a website optimized for mobile viewing. Here are six tips to build a strong mobile website: 1. Make Navigation Easy Keep the end user in mind when designing the website and keep it simple. Make any scrolling top to bottom instead of side to side. Make sure users can find anything they are searching for quickly, without having to navigate between…
  • Tweets of the Week – Feb. 17th to Feb. 23rd, 2014

    Derek Janis
    24 Feb 2014 | 12:54 pm
    1. Steve Webb, an SEO audit specialist and owner of WebGnomes.org, published a fantastic example of how he performs site audits. This particular example was quite fun for us since we love sports and this audit was performed for Grantland. How I Would Fix Grantland's SEO: An In-Depth Audit http://t.co/QDgREEWCEW via @webgnomes (A comprehensive audit example from yours truly!) — Steve Webb (@SteveWebb) February 19, 2014 2. With excellent examples and personal experience, John Doherty tells a compelling story about the differences between in-house marketing and agencies. As an agency…
  • Frequently Updated List of PPC Ad Networks

    Derek Janis
    19 Feb 2014 | 1:03 am
    The pay per click model can be extremely profitable if run correctly. At Accelerator Marketing we often get asked what ad networks we use to disseminate our clients’ messages around the internet. One thing that we have found is that by doing a bit of research, and using lesser known ad networks, we can often receive a big return on our advertising investment. That being said, we wanted to share the love and publish a list of many of the networks that we have used in the past, or are currently using. I tried to break them out into categories for easier review. Let me know in the comments…
  • Tweets of the Week – Feb. 10th to Feb. 16th, 2014

    Derek Janis
    17 Feb 2014 | 3:21 am
    1. Who doesn’t like MOZ’s Whiteboard Friday videos? It’s hard to find someone you doesn’t! This video by Rand Fishkin is extremely enlightening. Learn about why transactional marketing doesn’t help you as much as serendiptious relationships. It’s worth the watch. New Whiteboard Friday: http://t.co/VCNDgEYWeC The Best Way to Suck at Marketing — Rand Fishkin (@randfish) February 14, 2014 2. We always enjoy reading industry reports and we all know that Google, MOZ, and Hubspot are big brands in our industry. However, it was interesting to see that…
  • 41 eCommerce Key Performance Indicators (KPIs) to Get You Started

    Derek Janis
    24 Jan 2014 | 2:30 pm
    When it comes to selling your products online, there are literally only two things that matter the most: traffic and sales. Everything you do and every strategy you perform must directly affect either one or both of these performance indicators. However, how do you know along the way if you are headed in the right direction? How do you know that you are traveling on the right road or if you are on your way to your goal destination? That’s where key performance indicators, or KPIs, come in. A key performance indicator is a quantifiable site metric. For example, your organic and social…
 
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    Website Traffic Increaser Guy

  • Comment Spam Haiku

    Dan Vuksanovich
    26 Aug 2014 | 1:48 pm
    I’ve been searching for ways to re-purpose comment spam recently so that I can channel my blinding rage at the inconvenience of dealing with it into something more positive. I wrote an ode to comment spammers recently, but that was a one-shot deal, and while it makes fun of comment spammers, it doesn’t include any actual comment spam. This article will be a living, breathing, growing series of Haiku poems using actual comment spam fished from my WordPress comment moderation page. I have achieved a serene calm now that I’m using this garbage to create art… art that is…
  • Objection Handling

    Dan Vuksanovich
    20 Aug 2014 | 2:12 pm
    Objection handling is typically a sales term. Sales professionals everywhere can regale you with the ins and outs of how to be an expert objection handler, but small business owners, marketers and copywriters usually give me that blank stare (you know the one I’m talking about) when I bring up objection handling within the context of creating website content. First things first… What is objection handling? It’s a pretty self explanatory term, actually. An objection is something that would prevent a prospective customer or client from buying something. Objection handling is…
  • Ode To Comment Spammers

    Dan Vuksanovich
    19 Aug 2014 | 2:48 pm
    I could not let one more minute pass by without composing a tribute to the Shakespeares of our time. They say the things that we only wish we could say. They touch our hearts in ways that no one else can. They are… comment spammers. The post Ode To Comment Spammers appeared first on Website Traffic Increaser Guy.
  • Canva Review

    Dan Vuksanovich
    18 Aug 2014 | 12:20 pm
    Images make your products stand out, make your posts more noticeable on social media sites, make the web more than just a boring wall of text. Unless you’re a photographer and/or graphic designer, however, it can be hard to find inexpensive, quality images to use (without breaking ten different copyright laws and putting yourself and your business at risk). Time is also a key element here. Sure, you could download GIMP for free, but how long would it take you to get to the point where you could produce quality images? Probably a long, long time. I’ve tried a number of different…
  • Shareaholic WordPress Plugin Review

    Dan Vuksanovich
    14 Aug 2014 | 9:58 am
    Today I was checking out some of Mike Alton’s posts on blogging and social media (and if you haven’t, you should… he’s got tons of great information over there at The Social Media Hat). In hist post on how he promotes his own blog articles there was a reference to a sharing tool called Shareaholic. I’ve been a devotee of AddThis for a while now, but I’ve been getting itchy to try something else for a number of reasons recently: The AddThis floating share buttons and non-floating share buttons require separate WordPress plugins. The AddThis floating share…
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    Jeremy Rivera - SEO and Nerd

  • Not All SEO is Created Equal - WordCamp 2014 Interview

    Jeremy Rivera
    30 Aug 2014 | 6:22 pm
    Better SEO Strategies for Small Business OwnersWhile at WordCamp 2014 while I was still with Caddis Interactive (now I'm flexing my SEO mojo skills with Ross Jones at one of the top Nashville Web Design companies) I was asked to sit down on a comfy chair and talk to  the incredibly talented Clark Buckner from TechnologyAdvice.com, they provide coverage content on all sorts of technology software solutions including some of the best dentist software platforms, business intelligence, and EMR software platforms. Be sure to check out their Tech Conference Calendar where he…
  • SEO Toolbox: BuzzSumo Author Search

    Jeremy Rivera
    14 May 2014 | 9:26 am
    So I actually clicked into the Promotion tab on Gmail this morning and saw something from James Blackwell of Buzzsumo announcing a new feature. I've recently fallen in love with using the tool when I am building up a target list for outreach based campaigns and authority building. So any new features should be handy. We're excited to announce a new search operator (author:Name) in BuzzSumo that allows you to find the most engaging posts written by any person. If you do a Top Content search, next to most articles is a byline with the author name. You can view other articles written by that…
  • How to SEO the CRAP out of Wordpress by Jon Henshaw

    Jeremy Rivera
    3 May 2014 | 12:07 pm
    Here's a link to the keynote powered presentation, seriously anyone who is still using Powerpoint needs to take some lessons from here. [View the story "How To SEO The CRAP Out OF Wordpress #wordcamp " on Storify]
  • An Incomplete List Of Resources For SEO In The Outdoor Industry

    Jeremy Rivera
    30 Apr 2014 | 2:59 pm
    It's no secret that the Franklin, TN digital agency where I work has a number of clients in the outdoor industry. We've got a few clients who (shameless plug!) sell hunting broadheads, hunting blinds or have an online hunting show so we have had our hands full with marketing in this unique niche. What's interesting is that in comparison to many other niches and industries there's very little written about using online marketing tactics for outdoor sites and clients. The Great Outdoors. There are so many sites and products that cater to hikers, hunters, adventurers but so…
  • Raven Tools gets Linkedin

    Jeremy Rivera
    20 Mar 2014 | 7:05 am
    Boom! Now you can manage Linkedin from within Raven ToolsIf you don't know, Raven Tools kicks ass. They do SEO, Content, and Social media tools already. So it's even better when they expand their service without increasing the price. You should know that there's great news for your social media management because you can now manage and report on LinkedIn marketing with Raven Tools. Your life just got more simple.Schedule and add images to postsYou can now add unlimited LinkedIn accountsPost to a profile, company page or a groupReport on company or profile metricsSee Metrics over specific time…
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    Search, Social News PageTraffic Buzz

  • Google Authorship Dead. What Next? Is This Going To Impact Author Rank?

    Ritu Sharma
    2 Sep 2014 | 2:58 am
    We added the authorship markup code to our sites. We linked to our Google+ profiles. We linked back from our Google+ profile to the profile on our site. Why were we doing all this? Because having a... Please visit PageTraffic Buzz for the full article.
  • Be Part Of The Biggest Social Media Festival!

    Ritu Sharma
    1 Sep 2014 | 6:19 am
    Post from: PageTraffic SEO Blog Now updated thrice a day! Be Part Of The Biggest Social Media Festival! Author informationRitu SharmaRitu from PageTraffic is a qualified Google Adwords Professional... Please visit PageTraffic Buzz for the full article.
  • Google to Launch New & Advanced AdWords Policy Center in September!

    Ritu Sharma
    1 Sep 2014 | 4:08 am
    Google has announced the launch of a new and advanced AdWords Policy Center around September. The change was notified through an email sent to all AdWords advertisers. Here’s a screenshot of... Please visit PageTraffic Buzz for the full article.
  • Google Incorporates Google Blog Search within Google News!

    Ritu Sharma
    1 Sep 2014 | 1:04 am
    Now when you click on the Google Blog Search home page, you will not be able to find it. The reason is that, the search engine giant has without an announcement simply disabled the Google Blog Search... Please visit PageTraffic Buzz for the full article.
  • Are HTTPs Sites Getting Any Ranking Benefits? Google Says So, Study Says No!

    Ritu Sharma
    30 Aug 2014 | 1:53 am
    Google recently announced that using https on a website will give a minor ranking boost to website owners. But, is the announcement really working in favor of https websites? According to Google,... Please visit PageTraffic Buzz for the full article.
 
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    Powered By Search » Blog

  • What You Need To Know About Hangouts In Less Than 4 Mins

    Goran Popovic
    26 Aug 2014 | 6:24 am
    If you still think instant messaging is some sort of teenage fad, you’re probably a dinosaur! But that’s OK, even dinosaurs can learn. Google Hangouts can be used for so much more than silly emotions and small talk, and here’s how:   Thanks for watching! If you want some help with your digital marketing efforts, be sure to get in touch. Don’t forget to come out on September 18 for InboundCon, our annual inbound marketing conference. See you there! Video Transcription Hey, I’m Goran, and I’m one of the digital marketing specialists here at Powered By…
  • How To Create A Subject Line That Works for Email Marketing

    Trang Lam
    22 Aug 2014 | 6:30 am
    Contrary to some myths, email marketing is not dead at all. It’s actually one of the best ways of engaging your audience! The challenging part of email marketing is making sure that your email actually gets opened, but what’s life without a bit of a challenge? Learn how to create irresistible email subject lines in 4 minutes or less with my quick video:   Thanks for watching! Don’t hesitate to get in touch if you need some more help. And if you want to take your email marketing even further, don’t forget to come out on September 18 for InboundCon, our annual…
  • 8 Tips On How to Reverse Engineer Your Competitor’s Backlinks

    Adrian Barrett
    21 Aug 2014 | 6:39 am
    Are you scratching your head and wondering how the top ranking websites maintain their top position? Do you want to surpass the rank of your competitors? Learning how to reverse engineer the backlinks of a competitor is a crucial skill in the SEO world. Watch this simple video that shows you 8 Tips on How to Reverse Engineer Your Competitor’s Backlinks. At roughly 10 minutes long, it gives you all the information you need to know to start spying on the competition the right way.   I would love to hear your feedback and thoughts on the video. Did you find it helpful and if so, why?
  • How to Generate Business Leads on Pinterest

    Joel Popoff
    20 Aug 2014 | 6:40 am
    If you think Pinterest is only for sharing cute animal pictures and clothing, think again! There’s a reason why this social network has exploded over the last few years. If you consider your business to be forward-thinking but are missing out on Pinterest, you should reconsider your status. Find out how to become a Pinterest pro with my quick video tutorial:   Thanks for watching! If you need some more help with your digital marketing, make sure to give us a call, we’re more than happy to help! And don’t forget to come out to InboundCon on September 18, it’s our…
  • How to Find Quality Long Tail Keywords in 5 Minutes or Less

    Zain Husain
    19 Aug 2014 | 6:45 am
    You don’t need to be a rocket scientist in order to discover quality long tail keywords! Check out my video tutorial and you’ll be a pro in no time:   Thanks for checking out my video! If you need some more help, be sure to get in touch with us, and don’t forget to come out for InboundCon 2014, our annual inbound marketing conference. Video Transcription Hey guys, how’s it going? My name is Zain and I work for Powered by Search. My role here is SEO Specialist/Account Manager. Today I’ll be talking to you about long-tail keywords and the importance of them,…
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    Backlinko

  • How To Boost Conversions by 529% in 45-Minutes (Two Step-By-Step Case Studies)

    Brian Dean
    27 Aug 2014 | 9:19 am
    There’s a ridiculously simple way to increase your blog’s conversion rate by 529%.And once you know what it is, and how it works, you’ll want to kick yourself for not trying it sooner.In fact, this technique (The Content Upgrade) has flooded my business with thousands of new subscribers every month.And today I’m going to show you how two Backlinko readers  — a pro golfer and a life insurance agent — used this strategy to boost their blogs’ conversion rate by an average of 529%.I’ll also reveal the two bizarre twists they added to The Content…
  • 17 Insanely Actionable List Building Strategies That Will Generate More Subscribers Today

    Brian Dean
    17 Jul 2014 | 10:46 am
    Imagine if you could make one simple tweak to your website, and see an instant boost in email subscribers.Or even better:What if there were 17 of these tweaks……and each of them could generate more leads for your business?You’d probably be pumped to read about them.Lucky for you, that’s exactly what I’m going to share with you in this post:17 insanely practical list building strategies that you can use to build your email list TODAY. 1. Use Content Upgrade PopupsLook:Love ‘em or hate ‘em, popups work.For example, a few months ago I added the free…
  • Case Study – How I Increased Conversions by 785% in One Day (Without A/B Testing)

    Brian Dean
    18 Jun 2014 | 9:40 am
    If you want to grow your email list (FAST) there’s one thing you need to know:Traditional bribes like free reports and email courses don’t have nearly the same juice that they used to.So…What CAN you offer that gets people to fork over their email address?The Content Upgrade.It’s a simple strategy that instantly increased my blog post conversion rate from .54%. to 4.82%.And in today’s case study I’m going to show you the exact step-by-step process that I used.Exclusive Bonus: Download the step-by-step checklist that will show you how to build your email…
  • How to Create a Squeeze Page That Converts at 21.7% (Case Study)

    Brian Dean
    22 May 2014 | 10:13 am
    I think you’ll agree with me when I say:It’s REALLY hard to convert ice cold traffic into email subscribers.Or is it?Well, it turns out, you can dramatically increase your site’s email signups by adding one simple page to your site……a page that’s converting 21.7% of my traffic into new email subscribers.And in today’s post (and video) I’m going to show you what that page is…and exactly how you can easily add one to your site.Bonus: Download a free checklist that will show you exactly how to create your own high converting squeeze page.How…
  • Ecommerce SEO Case Study: White Hat Link Building Without Any Content

    Brian Dean
    8 Apr 2014 | 3:03 am
    Most people tell you that the secret to Ecommerce SEO is to “create a blog and publish great content”.Are they right?Well, to be honest with you….no.Here’s the deal:I’ll be the first to tell you that rocking content makes a HUGE difference.(In fact, I can draw a direct line between the effort I put into my content and tens of thousands of unique visitors)The thing is, content is just ONE piece of the SEO puzzle.And today’s guide I’m going to pull back the curtain and reveal the OTHER pieces that you might be missing.Specifically, I’m going to…
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    BlueCapra

  • What is Krav Maga?

    Alan Reeves
    11 Aug 2014 | 3:00 am
    #182691537 / gettyimages.com The definition, according to OxfordDictionaries.com, is: Krav Maga (ˈkräv məˈgä):  A form of self-defense and physical training, first developed by the Israeli army in the 1940s, based on the use of reflexive responses to threatening situations. After a little over 6 months practicing Krav Maga, here is my definition: Krav Maga:  A […] (Visited 9 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – The Final Post

    Alan Reeves
    30 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google.  This is the final update for my attempt to rank this site first on Google for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (126). As of last week, 6/22/14, this site hit #1. […] (Visited 18 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 126

    Alan Reeves
    23 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google.  This is the 126th update for my attempt to rank first for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (125).  Below are the results as of Sunday, 6-22-14 (click here to do your […] (Visited 26 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 125

    Alan Reeves
    16 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google. I hope everyone had a great Father’s Day.  If you did not get a chance yesterday to tell your dad how much you appreciated him, take time to do that today.  Some people no longer have that option. This is the 125th update for my attempt […] (Visited 22 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 124

    Alan Reeves
    9 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google. This is the 124th update for my attempt to rank first for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (123).   Below are the results as of Sunday, 6-8-14 (click here to do your […] (Visited 24 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
 
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    SEO Blog, SEO News, SEO Tips & Tricks, Internet Marketing India

  • Migration from HTTP (non-secured) version of the website to HTTPS (secured) version

    uzra mohiuddin
    29 Aug 2014 | 7:11 am
    It is expected that the readers of this document have already implemented HTTPS on their websites through installation of a private (dedicated) SSL certificate Step 0 – please do a before and after speed check to see if SSL implementation affects page load in any way. If it does, then this will need to be addressed. [this topic is outside the scope of this post] Step 1 – Check Implementation of HTTPS If it is a small website, run Xenu or other website crawling tool on the website to ensure HTTPS is implemented throughout the website and not just few urls or few sections. Mixed URLS (HTTP…
  • How to Decrease CPA with Dynamic Search Remarketing

    Sarvesh Bagla
    27 Aug 2014 | 2:20 am
    It’s the wild west in the world of internet marketing with cut-throat competition, short consumer attention spans and rising costs. It becomes necessary for an eCommerce or other small businesses to keep its top game to attract new customers, and find ways to reduce costs. Cost per acquisition can be high enough, and only a few customers can be converted to a high lifetime value. It only makes sense to make the best use of tools available to reduce cost per conversion. There is a wide variety of tools available, and they are fairly powerful and capable of delivering results. You have at…
  • Definite Questions Client Should Ask the Web Designer to Get Tangible Results

    uzra mohiuddin
    20 Aug 2014 | 10:56 pm
    Your online business footprint might be a simple page to direct consumers to your business and make contact easier, or you might be offering complex services – like an eCommerce store – online; either way, an online presence is important and with the current state of affairs, it’s extremely important to have a refined and professional web presence that’s easily accessible across multiple devices. The details, especially for people who aren’t familiar with the web design arena, can become quite overwhelming. Consequently, it becomes important for businesses to enlist the…
  • Grow eCommerce Sales by Social Media, Paid and Non Paid Campaigning Ideas

    Neha Bawa
    13 Aug 2014 | 4:34 am
    Business to consumer sales is on an upward spiral. Forecasts suggest that business to consumer (B2C) global  e-commerce sales this year will increase 19.3% to a whopping $1.47 trillion. The internet also has another niche that is moving forward like a juggernaut, the social media. Any eCommerce business of course wants a piece of that $1.47 trillion pie, and the social media juggernaut can be a very important vehicle for achieving that end. Social media is an extremely powerful tool in community building, and it is increasingly important for businesses. Not just consumer interaction, but…
  • Setup a Blog Inside Your Magento Store

    admin
    12 Aug 2014 | 11:02 pm
    The power of the blog cannot be denied so it’s important to learn how to setup a blog inside your Magento store. The simplest way to do this is to install an extension such as FishPig WordPress Integration, Lazzymonks or AheadWorks‘ , Magento Go Blog, Magento WP Plugin, Magento Blog – Community Edition. Installing a Magento Blog extension There are several blog extensions available but they are all installed the same way. If you are looking for a good extension you should use Magento Connect and find the extension you need. However the process is the same as you just need the…
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    Heroic Search

  • Back To School Ecommerce Stats

    Jared Carrizales
    14 Aug 2014 | 4:30 am
    As marketers, we’re always on the lookout for insight into the spending habits of the people we’re trying to reach. Today, the site search specialists at Nextopia have shared an infographic with us that gives us a glimpse into such information. The graphic itself illustrates common (and much-needed) stats including who’s spending the money, and what they’re spending […] The post Back To School Ecommerce Stats appeared first on Heroic Search.
  • 3 Types of Content People Care About

    Kali Hawlk
    30 Jul 2014 | 5:00 am
    You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross […] The post 3 Types of Content People Care About appeared first on Heroic Search.
  • Can Reddit Help You Get the Word Out?

    Abbie Reedy
    2 Jul 2014 | 2:50 pm
    If you’ve heard of reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone.  Of all the social media outlets available to the masses, reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind […] The post Can Reddit Help You Get the Word Out? appeared first on Heroic Search.
  • 5 Resources to Find Fresh Ideas for New Content

    Carrie Smith
    13 Jun 2014 | 6:54 am
    Finding new content to publish every week can become difficult and somewhat time consuming. Whether you’re the person who comes up with the topics for the editorial calendar, or you’re the one writing the topics yourself, there’s always a need for new ideas. Fortunately there are some great resources that will inspire you and ensure […] The post 5 Resources to Find Fresh Ideas for New Content appeared first on Heroic Search.
  • How to Hire a Great Writer: 4 Questions to Ask

    Carrie Smith
    21 May 2014 | 11:09 am
    So you’re ready to hire a writer? Awesome! However, finding a qualified writer who can accurately represent and portray the voice of your brand is no easy feat. You have to make sure they understand the industry, and are knowledgeable about certain topics. But there are a few additional things you should consider before working […] The post How to Hire a Great Writer: 4 Questions to Ask appeared first on Heroic Search.
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    SEO Best Practices: SEO tips, help, and advice for any online business

  • Google Authorship no more

    Ranjana Jha
    30 Aug 2014 | 9:23 am
    From now on Google Authorship ceases to exist. There are mixed reactions from the world of search regarding this. What started as a promising and popular strategy is no longer in existence. What happened? Continue reading...
  • Squidoo has a new “Hub”

    Ranjana Jha
    24 Aug 2014 | 11:06 am
    To “Hub” or not to. With the Squidoo acquisition, it is time for content creators to re-strategize and realign their content strategy so that they can reap the benefits of this acquisition to the fullest. Continue reading...
  • Are organic search results shrinking?

    Ranjana Jha
    17 Aug 2014 | 1:33 am
    With a variety of innovative advertising options assuring instant traffic and conversions available to businesses these days, SEO seems to be taking a slight backseat. Are we seeing a reduced interest in SEO, is the space for SEO shrinking? Continue reading...
  • What are content Aggregators and why do we need them?

    Ranjana Jha
    13 Jul 2014 | 11:30 pm
    Your website cannot depend upon search engines alone to reach your target traffic. The need today is to make the most of the online sources available to drive targeted traffic to your website. Content aggregators offer a wonderful way of reaching out to your target audience. Continue reading...
  • Infographics and SEO

    Ranjana Jha
    8 Jun 2014 | 1:14 am
    Infographics are a powerful way of creating an impact on the visitors. Infographics combined with SEO can produce the most desirable result. Continue reading...
 
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    ZadroWeb.com

  • 3 Simple Steps to Maximize Your Pay-Per-Click On a Budget

    Dario Zadro
    22 Aug 2014 | 8:35 am
    Many small businesses, particularly start-ups, find themselves in the tenuous position of trying to market their brand on a limited budget. While the internet has helped to level the playing field somewhat, smaller enterprises still have a difficult time carving out a niche for themselves in a crowded marketplace. Pay-Per-Click advertising is often seen as the sole province of big business. It is generally assumed that only larger companies have the financial resources to fund, and maintain, a successful PPC marketing campaign. Unfortunately, this common misconception stops many small…
  • 6 Tips on Using Images to Improve Your Online Content

    Dario Zadro
    8 Aug 2014 | 11:49 am
    Copyright: Inbound Writer / Zemanta “Content is King” has long been a rallying cry for SEO professionals and content marketers, and as Google chips away at many traditional SEO techniques that rallying cry has never rung more true. With the introduction of Panda, Penguin and Hummingbird content is now doing a lot of the heavy lifting where online performance is concerned. Finding new ways to improve and augment a website’s content is more important than ever. After all, it’s your website’s content that will hopefully grab the visitor’s attention, and interest them…
  • How Does Schema Markup Affect SEO Today and Tomorrow?

    Dario Zadro
    29 Jul 2014 | 7:16 pm
    Copyright: photoman / 123RF Stock Photo Over the past year or more, we have seen a growing change in the way that search engines approach user queries and return subsequent search results, especially with the continued growth of Google’s Knowledge Graph. While Google’s changes may receive the most headlines, every major search engine is working towards the same goal – providing more relevant search results for their online users. Google’s Hummingbird algorithm is perhaps the best example of this new emphasis on search and topical relevancy. But for search engines to…
  • Are Social Signals One of Google’s Ranking Factors?

    Dario Zadro
    18 Jul 2014 | 2:15 pm
    Copyright: bloomua / 123RF Stock Photo As social media platforms have gained more and more popularity over the last decade or so, debate has raged on and off as to the effect social signals might have on Google’s page rankings. Some SEO experts claimed that Facebook ‘likes’ and Twitter ‘shares’ could help to boost a website’s position in the SERPs, while other digital marketers swear that these social signals had little or no impact on a website’s organic search performance. Google, not surprisingly, remained fairly tight lipped about the whole issue.
  • Yahoo’s Yelp Merger and What it Means for Local Search

    Dario Zadro
    1 Jul 2014 | 12:48 pm
    Local search has become increasing important for businesses looking to carve out an identity both online, and in the real world. With the growing popularity of mobile devices, more and more people have been relying on local search results to find the goods and services they need. From restaurants to health care, wedding planners to plumbers, local search has made it easier for people to find and compare businesses in their area. This has not only been a great benefit to customers, but also to business owners trying to promote their brand, and build up their customer base. Yahoo Local and Yelp…
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    Technology | Nigerian Tech Blog

  • Sony PS4 Price In Nigeria

    IGE EBIMA
    30 Aug 2014 | 10:17 pm
    Sony’s PlayStation 4 was announced in February 2013 with some hardware specs but not much else. Fully unveiled at E3 2013, the PS4 is Sony’s attempt at a gaming focused console, rather than one that tries to be a media center. Based on a “supercharged PC architecture,” with an X86 processor, enhanced PC-style GPU, and... thanks for subscribing to ebima blog
  • LG G3 Stylus Specs & Price

    IGE EBIMA
    30 Aug 2014 | 10:15 pm
    In case you were a big fan of flagship LG G3, but do not want to pay the big price, the LG G3 stylus  may just excite you. The LG G3 stylus  is a lower priced version of the flagship  LG G3, with same screen size and a resolution of  540 x 960 as opposed […] The post LG G3 Stylus Specs & Price appeared first on Technology | Nigerian... thanks for subscribing to ebima blog
  • Samsung Galaxy Gear Price in Nigeria.

    IGE EBIMA
    30 Aug 2014 | 8:43 am
    Samsung announced the Samsung  Galaxy Gear smartwatch on Sept. 4, 2013. The  Samsung galaxy gear sports a 1.63-inch Super AMOLED touchscreen, has a speaker and microphone for hands-free calling — and even a 1.9MP camera for taking pictures from your wrist. Unlike the new samsung gear S, the Samsung galaxy Gear cannot  function without been paired... thanks for subscribing to ebima blog
  • Samsung Gear S- Specs & Price

    IGE EBIMA
    29 Aug 2014 | 12:22 am
    Samsung Gear S is the latest addition to Samsung’s range of smartwatch. It is UNARGUABLY the  best  of Sammy’s smartwatch range. In term of design, the Gear S doesn’t show much difference from the rest of the Gears. It features a 2-inch curved Super AMOLED screen, with a 360 x 480 resolution, and runs on […] The post Samsung ... thanks for subscribing to ebima blog
  • Nokia Lumia 530 Price In Nigeria

    IGE EBIMA
    27 Aug 2014 | 10:44 pm
    Nokia Lumia 530  is a successor of last year’s Nokia lumia 520. It  runs on  window 8.1RT and its largely a budget phone .Nokia Lumia 530  , like its predecessor  feature a  4.0-inch display. Nokia Lumia 520 Price in Nigeria ranges from 18,000 to 25,000 Naira depending on where you are buying and  your location […] The post Nokia... thanks for subscribing to ebima blog
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    AWR

  • Case Study: Using Infographics for Link Building

    Sam Miranda
    20 Aug 2014 | 7:00 am
    The value of infographics has come under heavy scrutiny of late. Are they reliable evergreen assets and link building tools, or have they been abused by SEOs targeting low quality infographic submission sites? For someone who has experienced varying degrees of success with infographics, I understand both perspectives. On the whole, I feel that they are the key ingredient of a successful content marketing strategy, but only if they’re well planned and executed. In this article, I will provide a comparative case study of two infographics on which I worked, one of which achieved above…
  • Turn basic SEO reports into exactly what you need

    Aura Dozescu
    19 Aug 2014 | 5:48 am
    When you optimize a website for large keyword sets, extracting the SEO value out of tens of metrics and explaining the benefits to your clients can prove to be difficult. This is where the reporting system in AWR Cloud comes in handy. Our latest update focuses almost entirely on improving reports, giving you better control over charts and data refining. Let’s take a quick look at what’s new: 1. Enrich the graphic side of your SEO reports You can now select the specific evolution in time charts that will be included in your PDF and HTML reports. This is easily achieved by editing the…
  • Is Link Building Still Worth It?

    Nicole Kohler
    13 Aug 2014 | 7:01 am
    Content marketing. Infographics. Motion graphics. PR stunts. Companies are getting smarter, savvier, and – dare I say it? – sexier with their marketing. Some brands now accumulate social shares, online buzz, and links the instant they click “post”… without ever sending a single outreach email. Even if you’re not at the helm of a hugely popular company that earns links by the dozens, you may be seeing a shift in the amount of links you earn as the result of your content marketing efforts. Is manual link building necessary if you’re going to get these links…
  • The Infallible Strategies For Acquiring .edu Links

    Sanket Patel
    6 Aug 2014 | 7:30 am
    While not everyone agrees .edu links are innately superior and that they’re Google’s favourites, .edu links are still regarded as the cherry on the cake most of the time and there is enough argument for that: The foundation of link acquisition is having an outstanding linkable asset or resource to build backlinks to. And .edu links are no exception. Moreover, in this case you should be more careful as the resource that you provide has to be something brilliant. Why so much importance for a .edu link? Well, with enough creativity you can get your hands on backlinks from pretty much…
  • Why and How You Should Defy the Internet and Keep Original Content Alive

    Samantha Shelley
    31 Jul 2014 | 7:04 am
    With Buzzfeed Inc. predicted to earn up to $120 million in revenue this year, it’s easy to understand why everyone and their pet guinea pigs are eager to jump on the blogging bandwagon. But with the bandwagon already jam-packed with similarly-minded content creators, how can we make sure our blogs are original and actually worth something to the people of the internet? I’ve become increasingly frustrated at how “rehashed” content seems to be now, and a lot of so-called marketing blogs are some of the worst culprits. This is why I decided to write a plea of sorts, for…
 
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    Evolutia SEO

  • Making the most out of Google Analytics

    Amanda
    20 Aug 2014 | 2:40 am
       Image: Google Analytics KPI, ROI, CRO? Chances are that if you’re currently working within the digital marketing industry, or you’ve had anything to do with the industry in the last five years these buzzwords have always been at the … Continue reading →
  • The Real Value of Social – Part 1

    Dave McCreery
    13 Aug 2014 | 1:45 am
    I’ve been asked countless times where the value in social media is for a business. Is it purely in the number of ‘Likes’ or ‘Followers’ you have or in the interactions you get? Perhaps it’s more important to use social … Continue reading →
  • Is Your Content as Effective as it Could Be?

    Dave McCreery
    10 Jun 2014 | 7:32 am
    Everything has a purpose – or at least, it should if you want to be successful. Understanding this allows you to make sure you tailor your content, images, video, designs and everything else needed for a digital presence to the … Continue reading →
  • Top Tips for Social Success

    Dave McCreery
    29 May 2014 | 2:59 am
    Do you yearn for success with social media? Are you trying to figure out where your plan or campaign is falling short? You might have some amazing, wonderful content that’s already out there and ready for people to see but … Continue reading →
  • Gaining Influence on Social Media

    Dave McCreery
    15 May 2014 | 2:55 am
    This is something that has eluded most people on social media whether they realise it or not. Becoming an influential figure is much harder than you might think if you’re not a big brand or famous celebrity already and the … Continue reading →
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    WordPress SEO Tricks

  • How to solve Error establishing a database connection in WordPress

    Deepak Singh
    16 Aug 2014 | 11:44 pm
    Error establishing a database connection is probably the most common MYSQL database error, which bloggers see on their WordPress websites. In the past, I’ve also faced this problem so many times on my WordPress websites. If you are new to WordPress , then this can be really frustrating as there are manycauses  for this problem. […] The post How to solve Error establishing a database connection in WordPress appeared first on WordPress SEO Tricks.
  • Top 65 High PageRank Social Bookmarking Sites List

    Deepak Singh
    5 Aug 2014 | 4:28 am
    Hello Friends, Today I am going to share massive list of high pagerank (PR)  social bookmarking sites with all of you.  I have listed all these social bookmarking sites in order by their Google Pagerank  i.e from Google PageRank 9 to pagerank 4 as at August 10th 2014. But there will be many people who must be […] The post Top 65 High PageRank Social Bookmarking Sites List appeared first on WordPress SEO Tricks.
  • Top-rated 7 Free and Premium WordPress Newsletter Plugins

    Deepak Singh
    14 Jul 2014 | 12:01 am
    Just to let you know that many people believe that the success of your being a professional blogger depends upon how many subscribers are there on your mailing list. So Email marketing is must for each and every blogger who wants to become successful in long run in blogging or internet marketing industry.  For doing efficient email […] The post Top-rated 7 Free and Premium WordPress Newsletter Plugins appeared first on WordPress SEO Tricks.
  • Why Affiliate Marketing is better than Google AdSense

    Disha
    30 Jun 2014 | 6:08 am
    There are several ways of monetizing a website. But Google AdSense and affiliate marketing enjoy the most popular status. Lets pick the better option. What Is Google Adsense ? Google AdSense is the biggest online advertisement program. You basically lease out ad spaces on your site to Google and Google further allocates them to the advertisers […] The post Why Affiliate Marketing is better than Google AdSense appeared first on WordPress SEO Tricks.
  • 5 Sureshot Ways to Avoid Algorithm Penalty from Google

    Swaraj Nandedkar
    22 Jun 2014 | 12:35 am
    It is quite frustrating issue of sudden traffic drop for bloggers and internet marketers. It mostly happens when search engine giant Google  roll out their algorithm update. It is like a worst nightmare for all of us if we lose our blog traffic and income too. What is important for bloggers than traffic and income? Recently, Google […] The post 5 Sureshot Ways to Avoid Algorithm Penalty from Google appeared first on WordPress SEO Tricks.
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    - Bloggers Ideas

  • How I Increased My E-mail Subscription Rate By 200%: 10 Steps for Success

    Jitendra vaswani
    2 Sep 2014 | 1:22 am
    Email marketing is an exceptionally significant method for keeping up contact with reader of your web journal. In the event that you have a ‘subscribe now to my pamphlet’ box on your site and have not focused on expanding email bulletin endorsers, you can undoubtedly build the transformation rate by no less than 200%. I am glad to inform my lovely readers that recently I was able to increase Email subscription by 200%. I know you are dying to know HOW………. Well, in order to learn how to do it, you must understand that WHY your subscribers should sign up on your…
  • Interview with Pro Internet Marketer & Event Consultant Avinash Mishra

    Jitendra vaswani
    31 Aug 2014 | 4:42 am
    Hey you bloggers we are back again with another stunning interview session! As part of our BloggersIdeas interview series, today we have  Professional Affiliate Marketer & Event Consultant Avinash Mishra  and he is the founder of Noise Digital Media. He is one of the keen affiliate marketer who is making his living from online income. He is doing crazy stuffs with SEO & blogging, driving traffic to your blog and building relationships with corporate. Lets explore with Avinash. First of all thanks a lot for accepting my interview proposal. I and my readers are very pretty glad to…
  • Do you Recognize These Top 5 Mistakes you are Making in Blogging?

    Jitendra vaswani
    29 Aug 2014 | 12:32 am
    In today’s world blogging has turned out to be an important online marketing strategy for almost every business.  Most internet users like doing business with websites that have useful information to pass on. The search engines give tremendous importance to those websites that have content which will prove useful to the users. There are several benefits to blogging but in spite of that there are people who make some of the silliest mistakes. So now I am going to share some vital tips that will help you gain awareness and identify the kind of mistakes you make while blogging. Image…
  • A Way to Being Successful with these Fascinating 60 Facebook Layouts

    Kritika Gupta
    27 Aug 2014 | 1:43 pm
    One old lady was walking with her grandson. He picked up something off of the ground and started to put it in his mouth (now try to think about your granny, because their behavior is quite similar in situations like this:). She besought him not to do that. And when he asked “Why?”, the woman replied that it was dirty, and probably had germs. At that point, her Grandson looked at her with total admiration and asked how did she know all that stuff! The lady was thinking quickly and said to him, “All Grandmas know stuff. It’s on the Grandma Test. You have to know it, or…
  • How to use Blogging & Community Building to Master Public Speaking

    Sonam Chawla
    26 Aug 2014 | 12:28 am
    As the online world takes over more of our time and focus, many of us tend to forget about the offline world, the vast opportunities that still exist within it and the connection it has with driving the online world. Nothing beats human interactions in the end since it’s in our current DNA to socialize and experience each other and ideas in a physical way – it’s simply how we’re built. Coupled with that, there exists lucrative opportunities to reach wide audiences via networking at conferences and public speaking. These opportunities are rich as they expose those brave enough to…
 
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    E2M Blog

  • 10 Top-Notch Approaches to Demand Generation & Brand Awareness

    Pratik Dholakiya
    2 Sep 2014 | 12:12 am
    Ask any business owner what their biggest and most fundamental challenge is. Is it managing your people? Could be. Is it offering top notch customer service? Very important too. But before being a technology wizard or a financial management champ, you need to bring home the bacon – be able to sell. The bottom-line for the survival of any business is simple – are there any takers for your product – if not, then your rose tinted dream will unfortunately remain just that, a dream. A successful business has two founding pillars A strong brand identity and brand awareness among your target…
  • 6 Free Marketing Guides You Should See This Week

    Pratik Dholakiya
    12 Aug 2014 | 12:07 am
    Almost every one of us is an information addict. I’m not kidding. There’s something about digital marketing that makes us glutinous for more data, more case studies, more news updates, and more advice than we could ever possibly put to use. Every once in a while, we need to distance ourselves from all the clutter and remind ourselves what really makes a difference. This is one of the reasons why I love downloading free guides and eBooks. They force the blogger to take everything they know, cut it down, and summarize it into the most important actions you can take. So, for this post, I…
  • E2M Eagle’s Eye – 08 Aug 2014

    Rohan Ayyar
    8 Aug 2014 | 4:26 am
    Hey everyone! The Eagle is back after a looooong flight. And he is sorry for going dark without warning. Looks like this particular pigeon tried to take his place, but pigeons can never fly as high as eagles, can they? So without further ado, here is this week’s round-up…   HTTPS as a ranking signal http://googlewebmastercentral.blogspot.in/ By far the most important and easily the most discussed development of this week. Any sound with “ranking signal” in it has endless echoes in our world.   What You Can Learn from KISSmetrics’ SEO Strategy…
  • 10 Misconceptions that are Potential Deal Breakers for your Content Strategy

    Pratik Dholakiya
    6 Aug 2014 | 6:16 am
    It is hard to believe, but ‘content marketing’ the phrase that has slowly entrenched itself in the minds of businesses and marketers as the marketing method that can’t be beat, came into its own only in 2013. Yes, 2013 and emergence of content marketing as the most popular form of online marketing seems like it happened ages ago, but it didn’t. This actually gives you an indication of the massive impact content marketing has had on the psyche of marketers and the marketing landscape in general. A State of Content Marketing Survey by Contently says 36% of company respondents and 35% of…
  • How You’re Unintentionally Ruining Your Facebook Engagement – And How to Fix It

    Adrienne Erin
    13 Jul 2014 | 10:50 pm
    Sometimes, it seems like Facebook is just changing its algorithm solely to negatively affect organic reach – the number of people who see your post without you paying for them to see it – especially for business pages. For instance, in October 2013, organic reach fell horrendously, worrying marketing and social media managers all over the world. Organic reach was, on average, reaching 12.05% of fans in October; by February reach had fallen to 6.15%. Facebook claims this happened not because they were punishing business pages that weren’t using paid ads, but rather, it was the natural…
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    Search Engine Journal

  • Shortlist Announced For The 2014 US Search Awards by @mattsouthern

    Matt Southern
    2 Sep 2014 | 10:00 am
    The shortlist for the 2014 US Search Awards has been announced and winners will be revealed at an awards ceremony at Treasure Island on Wednesday 8 October during Pubcon Las Vegas. Now in their second year, the US Search Awards features 20 categories to reward campaigns, software and the teams and individuals driving the industry forward. The awards show was created to celebrate the very best in SEO, PPC, Digital and Content Marketing and attract hundreds of entries from some of the leading search / digital agencies and professionals from across the USA and beyond. Entry numbers have…
  • Facebook Introduces New Tools For Page Owners To Promote Their Events by @mattsouthern

    Matt Southern
    2 Sep 2014 | 9:40 am
    There are 400 million people around the world using events on Facebook every month, the company stated in an announcement. Nearly 30% of all those events are are created by Pages. To make it easier for Pages to reach more people when promoting their events, Facebook has introduced some new features that help Pages promote their events, and measure the performance of their promotion efforts. These new features will be rolled out over the coming weeks, and will give Pages the ability to create ads for desktop and mobile News Feed that boost awareness of events and drive responses. Previously,…
  • 3 Ways to Create a Hashtag Monitoring Dashboard by @seosmarty

    Ann Smarty
    2 Sep 2014 | 9:03 am
    I’ve always loved playing with hashtags. I can proudly say I was an early adopter (I can’t say the same about Facebook but I do love using hashtags on Google Plus). I’ve been using hashtags for monitoring guest blogging opportunities, helping spread brand awareness, especially through Twitter chats, interacting with friends, brainstorming and finding which questions my potential audience is looking to answers, and so forth. Quite obviously, I’ve been playing with various hashtag-monitoring tools for ages (reviewing new ones, looking for alternatives for discontinued ones, and…
  • 5 Inherent Qualities of Great PPC Specialists by @Matt_Umbro

    Matt Umbro
    2 Sep 2014 | 5:32 am
    There are people in every industry who we look up to, who set the bar for excellence and are pioneers in the field. They are remarkable at their craft, but they also inspire others. Brad Geddes, Melissa Mackey, and David Szetela are just a few of the PPC specialists who have always inspired me to be better. Great PPC specialists have certain qualities that set them apart. These qualities help with day-to-day management, client relations, and knowledge sharing. Most importantly, these characteristics foster the ability to think big and answer questions people aren’t even asking. Below are…
  • Buffer’s Complete Guide to Mobile Social Media: Strategies for Twitter, Facebook, LinkedIn, Google+ by @kevanlee

    Kevan Lee
    2 Sep 2014 | 3:46 am
    I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets. Go figure. Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. It’s strange to think that the content we create on desktops and laptops will end up on dozens of different screen sizes before all is said and done. It’s a good lesson to keep in mind. When I share to social media, what will my sharing look like to the people who see it? Increasingly, they’ll be seeing my tweets and updates on a…
 
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    AutoRevo Blog

  • The Importance of Branding Your Dealership – Tuesday Tip Video Clip

    Greg Gifford
    26 Aug 2014 | 1:23 pm
    Branding Your Dealership [VIDEO] Competition is fierce in the automotive industry – and far too many dealers forget the importance of branding. Successfully branding your dealership can make the difference between just barely making it and selling tons of cars. Your branding should be consistent everywhere, with any public-facing element of your dealership. This week’s video talks about dealership branding, and takes a fun look at a dealer who took her branding to the extreme… VIDEO TRANSCRIPT Hey, thanks for joining us for this week’s Tuesday Tip Video Clip. This week…
  • Don’t Get Used by the Pre-Owned Game: Do Keyword Research

    Bryant Goodall
    21 Aug 2014 | 9:18 am
    Last year in the United States, over 40 million used cars were sold by over 49,000 used car dealers (according to the NIADA). That shows how competitive the used car market is and how important it is to distinguish your dealership from those vying for the same potential customers. Optimizing for the right terms – the terms the customers actually use – could be what keeps your dealership in business. As a dealer, you want to describe your inventory in the best light possible, but overly descriptive words could be detrimental to your dealership if the customer isn’t looking for…
  • Writing Great Vehicle Descriptions – Tuesday Tip Video Clip

    Greg Gifford
    19 Aug 2014 | 12:21 pm
    Awesome vehicle descriptions are incredibly important, but we’ve talked about that enough in past videos. Today’s video shares tips on how to write great descriptions quickly and efficiently. If you’ve got great conversational descriptions on your vehicles, you’ll get more leads and sell more cars. A great vehicle description can be the difference between getting a site visitor to call or to just keep on browsing. Our latest video shares helpful tips on how to write great descriptions quickly and efficiently, along with what to avoid writing. You’ll be writing…
  • Important Thoughts on Google’s Pigeon Update

    Greg Gifford
    7 Aug 2014 | 1:51 pm
    Two weeks ago, Google rolled out a significant change to the local ranking algorithm. According to their announcement, the new algo uses more of the traditional search ranking signals to provide more useful, relevant, and accurate local search results. Search results have been in utter turmoil since the update, and no one really has any idea what’s going on. Local results disappeared on many queries that used to pull up the map pack, and we’ve seen tons of examples of directory sites showing up as physical locations in the carousel. Google didn’t name the update, but since…
  • Stop Making Excuses – Tuesday Tip Video Clip

    Greg Gifford
    5 Aug 2014 | 11:28 am
    Stop Making Excuses [VIDEO] When we tell dealers to take more photos, write better descriptions, and create better website content, we always hear excuses about how they don’t have time… Your competitors have the time, so you have to make the time too. Otherwise, the customers will stop calling and they’ll buy from your competitors. Watch our latest Tuesday Tip Video Clip for more insight. VIDEO TRANSCRIPT: Hello again, and welcome to this week’s Tuesday Tip Video Clip. We’re going to talk about something controversial today, and I might upset a few of you, but it needs…
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    Launch Digital Marketing

  • Howl at the Moon Has a High-Energy New Website From Launch Digital Marketing

    Launch Digital Marketing
    29 Aug 2014 | 2:39 pm
    Howl at the Moon reinvigorated their national web presence with the help of Chicago-based Launch Digital Marketing.Already known as one of the most exciting nightlife destinations in 15 cities across the U.S., Howl at the Moon wanted to bring this same kind of excitement to their new website designed by Launch Digital Marketing of Chicago. The new interactive website makes it easy for partygoers to find a Howl at the Moon location near them, book parties and events, and learn more about everything the dueling-piano entertainment experts have to offer.Michael Yates, director of Marketing and…
  • Tips for Small Businesses Starting a Blog

    Angie Rentmeester
    29 Aug 2014 | 8:04 am
    The blogging community is growing at a rapid speed, and many small businesses want to start blogging but don’t think they have the time. While maintaining a blog does take work, it doesn’t have to be as time consuming as many people think. With a little time management and careful planning, you can easily add a company blog to your website.Why Should You Start a Company Blog?The biggest advantage of starting your own blog is that you’ll always have fresh, relevant content about your business for searchers to find. If your website has content that’s outdated and no longer relevant,…
  • Carnivale Launches a Website With the Help of Launch Digital Marketing

    Launch Digital Marketing
    25 Aug 2014 | 9:45 am
    The new website lets customers book reservations, view menus, and sample the restaurant’s festive atmosphere.Carnivale opened in 2005, and in that time it’s become one of Chicago’s top dining destinations. Launch Digital Marketing was honored to be chosen by Carnivale to develop a new mulitmedia interactive website. Carnivale’s Latin-inspired cuisine and festive atmosphere draw people from throughout the Windy City to the West Loop, making it ideal place for a date, a party, or a corporate event, and the new website reflects that!Carnivale’s website gives customers all of the…
  • Do’s and Don’ts of Internal Linking

    Katie Garrity
    22 Aug 2014 | 12:03 pm
    When I started working at Launch Digital Marketing, I was curious as to how my English degree would help me thrive as a Digital Content Publisher. I felt confident in my proofreading abilities and web design skills, but I truly did not know how much this job would help me hone in on my ability to be specific—my ability to pay attention to the details. It’s the little things, y’know?Before Launch, I was more of a “big idea” kind of person. Why pay attention to each specific tree when there’s an entire forest to gaze at? After working in the digital marketing world for a few months…
  • Signature Transportation Group Debuts a New Website

    Launch Digital Marketing
    22 Aug 2014 | 11:20 am
    Chicago-based Launch Digital Marketing helped bring Signature Transportation Group’s online marketing vision to life through a redesigned website.Signature Transportation Group just debuted a brand-new website, making it easier for potential clients to enlist their expert travel and transportation services. With a fleet of brand-new SUVs, sedans, limousines, mini-buses, motor coaches, and party buses from the best manufacturers in the country, Signature Transportation Group places passenger safety and satisfaction as their highest priority.Anyone in need of convenient and comfortable…
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    Fannit

  • Creating an Authentic Voice in Video Production for Your Business: Interview with Daniel A. Cardenas

    Fannit.com
    20 Aug 2014 | 2:15 am
    Daniel A. Cardenas, the founder and head creative of Sierra Media, has had years of experience creating innovative, engaging, and effective videos with a variety of businesses. Some of his clients are enterprise companies that require video collateral for a new product launch, while others are smaller to mid sized start-up’s that need some brand strengthening. Sierra Media is an Everett, Washington based company focused on producing creative business videos that help their clients grow. Sierra Media serves a variety of clients across the left coast. Cardenas has often said that the key to…
  • The Content Solution: How To Bring in More Qualified Traffic To Your Website

    Fannit.com
    18 Aug 2014 | 10:06 am
    Typically, every CEO and marketing manager dreams of copious amounts of buying traffic pouring into their website. Everyone wants their Google analytics traffic report to always show an increase, and, most of all, they want to see that traffic turn into customers, clients, sales, and revenue. But, everyone also knows that their audience must find their business before they can ever consider making a purchase decision. Your potential viewers will have specific needs, and your goal is to connect them with your product or service that can satisfy that need. In order to do that, you have to…
  • Paid Search: Drive The Right Kind of Traffic

    Fannit.com
    11 Aug 2014 | 10:53 am
    It appears that there is something of a “traffic frenzy” going around. Many companies and marketing departments are convinced that traffic is the answer to all of their marketing problems – simply drive more traffic, and money will begin arriving on the doorstep. As you might gather, I don’t view this as a safe assumption whatsoever. Really, what’s the point of simply having traffic? What you really need is the right kind of traffic. If a smaller amount of good traffic will yield better results than an enormous amount of unqualified traffic – that’s where I’d want to…
  • The Key To Generating Leads Online For Your Business

    Fannit.com
    1 Aug 2014 | 3:03 pm
    When we are working with clients on fixing their marketing issues in the Seattle area, there are three main areas we address. The first area involves solving the obstacle of having no traffic, second, we help clients get leads, and third, we help our clients get sales by closing the loop of the inbound marketing process and optimizing the sales funnel. All businesses have a unique problem in one of these three areas (or all areas) that must be addressed in order to make their marketing campaign show positive ROI. This means that it’s imperative that you (the business owner or marketing…
  • The Biggest Misconception About Sales & Marketing

    Fannit.com
    23 Jul 2014 | 10:57 am
    As an internet marketing company, we’ve been able to work with a wide variety of companies in the Seattle area and abroad whose internet marketing problems have been all over the board. Now, from my comment there, you may be thinking that the list of possible problems on the marketing problem board is quite large – actually, it’s not. In fact, when everything is boiled down, there are really only three primary issues       Not Enough Traffic (Top of the funnel problem)       Not Enough Leads (Middle of the funnel problem)       Not Enough Sales (Bottom of the funnel…
 
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    Seven Boats Info-System - Digital Marketing Company India

  • The New SEO for the New Google

    Debajyoti Banerjee
    31 Aug 2014 | 8:12 am
    The New SEO for the New GoogleGoogle has changed its ways in the last couple of years, especially with their updates like Penguin and Panda. SEO companies know every inch of review written about the new face of Google. However, despite their knowledge updates, there are many SEO teams which continue dish out the old SEO formats for brands and businesses! There is little change in how they conduct their SEO or how they bring in online visitors to their websites, or those of their clients. As a result, they are facing a threat of severe penalty, if not online oblivion.Make no mistake! This is…
  • Penguin 3.0: What to Expect for your Websites

    Debajyoti Banerjee
    29 Aug 2014 | 11:27 am
    Penguin 3.0: What to Expect for your WebsitesIf the previous updates of Google under the moniker of Penguin have left you stirred, the latest one will leave you shaken! Google has readied the Penguin 3.0 update and it is getting into action sooner rather than later. The previous updates spelt doom for spam links and websites that used such links to boost their SEO division. Reading the signs, many webmasters have taken great pains in removing every single spam link that was part of the spam shadow. With the 3.0 update coming up, it is again a time for every webmaster to take a quick look in…
  • Use Facebook Wisely for Content Marketing

    Debajyoti Banerjee
    26 Aug 2014 | 11:50 am
    Use Facebook Wisely for Content MarketingBy now, we all know how important social media platforms are in the domain of content marketing. We use a healthy dose of Facebook and Twitter to get more online visitors to our websites. The question we are asking here: are we making optimum use of platforms like Facebook to push content? We have noted in our work in the field of social media that more often than not, online marketers do not target audiences on Facebook.As a result of this scatter-gun approach, they receive substantial number of visitors, but a fraction of them actually stick. The…
  • Worry Less about Customers Engagement in Facebook

    Debajyoti Banerjee
    24 Aug 2014 | 6:22 am
    Worry Less about Customers Engagement in FacebookIt’s important to know how you will develop your business strategy in a platform when its technology is beyond your control. Not all Facebook changes are meaningful in this case. Some of ideas are successfully implemented by popular Social Media Agencies though.More integrated approach, more engagement! Use your integrated approach in all Digital Media Channels. You will be able to understand easily if something catches the attention of a viewer. Instantly share it on Facebook then. You will see the miracle soon. Whatever is the…
  • Thinking about B2B Social Media Strategy? Follow these 4 steps

    Debajyoti Banerjee
    22 Aug 2014 | 2:03 pm
    Thinking about B2B Social Media Strategy? Follow these 4 stepsIt’s taken a while, but the business-to-business community is finally jumping onto the social media mode. Many companies plan to upgrade both their time committed to social networking and the money they invest in it during upcoming year, recognizing the importance of connecting with potential clients on these platforms.A productive B2B social media marketing strategy is very different than business-to-consumer companies. These businesses want to connect with a much targeted one, instead of trying to reach a mass audience. Here…
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    Positionly Blog

  • Let us introduce our new partner!

    Rafał Żochowski
    2 Sep 2014 | 7:52 am
    Let us proudly present our newest partner – ClickHost company! We plan to support each other in order to make YOU – our clients – even more satisfied! ClickHost.com is a worldwide hosting company with customers from countries like Canada, United States, Germany, United Kingdom or even South Africa, Namibia or Japan! The company was... Read more » The post Let us introduce our new partner! appeared first on Positionly Blog.
  • How I Successfully Included Storytelling in my Articles

    Tad Chef
    1 Sep 2014 | 3:26 am
    Despite the hype of “big data” and the purported need of creating content based on it the comparably silent revolution in business blogging and beyond has been the addition of storytelling. Over the recent months I was able to successfully add storytelling elements to my articles without compromising the business approach to blogging. Personal experiences... Read more » The post How I Successfully Included Storytelling in my Articles appeared first on Positionly Blog.
  • Are You at the Mercy of Google? Test Yourself!

    Tad Chef
    25 Aug 2014 | 7:15 am
    Many businesses out there are dependent on Google. It’s not only about Google search. One giant corporation effectively controls several aspects of online business. My impression is that some business owners are not even aware of being at risk or they choose to ignore the fact. Are you at the mercy of Google and dependent... Read more » The post Are You at the Mercy of Google? Test Yourself! appeared first on Positionly Blog.
  • The Art of Understanding Visitors’ Behavior with Heatmaps

    Juan Pablo Castro
    22 Aug 2014 | 12:55 am
    Today we have access to a myriad of tools marketers of previous generations would have loved. Tools we can use to make solid, steady improvements to our online, and offline, marketing results. These tools can be used to help small businesses level the online marketing playing field against the larger competitors they face – they... Read more » The post The Art of Understanding Visitors’ Behavior with Heatmaps appeared first on Positionly Blog.
  • What Does All Great Content Have in Common?

    Joel Klettke
    14 Aug 2014 | 1:34 am
    Why do some pieces take off like a rocket while others fizzle out? What is it that an awesome piece of content has that a mediocre or awful piece simply doesn’t? Summed up: Every strong piece of content adds value to the reader – whether that’s entertainment value, information or an emotional response. Well, duh.... Read more » The post What Does All Great Content Have in Common? appeared first on Positionly Blog.
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    omnicoreagency.com

  • 17 Surefire ways to Increasing Website Speed & Conversions

    Muhammad
    18 Aug 2014 | 4:00 am
    Time is our most valuable asset. This is the reason why we spend more on technology from higher spec smartphones to expensive internet connection to productivity apps and like all these things, the website speed matters too. Nothing is more frustrating than clicking on a website URL and then checking your clock to see how long you’ve been waiting for it to load. When your customers visit your website, you only have few seconds to capture their attention, with a slow loading website, all of your marketing budget goes to waste when you lose customers on their first visit. Why is Speed…
  • The Defintive Guide to Blogger Outreach (Part 1 of 2)

    Salman Aslam
    7 Jul 2014 | 12:00 am
    Relationship building is the key towards a successful digital marketing strategy. As content marketers and link builders, the ability to identify and connect with key influencers and decision makers in your industry plays an important role in your success online. But wait, if you’re one of those who think  ‘guest blogging is dead’.  Well, at least according to Matt Cutts.  I bet you didn’t check out this post from Groove HQ “How We’ve Reached More Than1 Million People by Guest Blogging.” The thing is that guest blogging was being practiced for a number of…
  • 10 Ways to Capture and Generate Leads Online from Website

    Muhammad
    9 Jun 2014 | 12:00 am
    It is the dream of every business owner to have a website that generates leads for their business. I respect this desire however as they say Hoping is not a Strategy, you have to take action. A website must Do Something, it cannot just act as a brochure, eating up your budget in hosting and domain renewals. It must generate leads for your business which you can nurture and prospects. Today we’ll focus on this marketing challenge ie. How to Generate Leads. There are people who have figured it out and are doing it very well, while others just don’t get it. There are 10 Ways which…
  • The Essential Social Media Design & Sizing Cheat Sheet

    Salman Aslam
    2 Jun 2014 | 12:00 am
    If you’ve been active on social media for a while, or you just made your accounts, you’ll realize that when it comes social media, visual content and social media go together like French fries and dip sauce, and all comes down to the last pixel. Social networks are constantly adding up more features, visual elements, and it seems like every day when you wake up, you see a new element or iteration being made to the social networks you are active, making you go back and figure out the right size of cover images, post images and align your campaign according to the latest set of changes.
  • 12 Free Social Media Hacks to Fuel your Content Marketing Efforts

    Salman Aslam
    19 May 2014 | 9:53 am
    It’s no secret that social media is a great and leading traffic source for many businesses but not everyone is getting it right. This is the reason why Gary Vaynerchuk, in his talks, constantly makes a case about using social media as a native story telling platform and not the distribution channel. While I agree with his argument, I also believe that businesses are not doing the distribution part right and there are hacks with which you can use social media as a native distribution channel instead of a native story telling platform because let’s be honest, not every company has or can…
 
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    US Lead Network

  • Healthcare Marketing: The Modern Way To Promote Your Medical Practice

    admin3
    22 Aug 2014 | 3:02 am
    Advertising has not always been legal for medical practices. Today, medical practices are not only permitted to advertise, they must go a step further and use healthcare marketing strategies online to remain competitive and continue to attract new patients. Today, the only way to get patients through the doors of your practice is by leading them to your website first. Although many practices focus on promoting their business for the current techniques and/or products they offer through their practice, healthcare marketing is the ideal venue for getting any information out there that will help…
  • Incorporating Essential SEO Strategies Into Your Dental Practice Website

    admin3
    20 Aug 2014 | 3:05 am
    Dental practices that have long relied on traditional basic dentist SEO marketing strategies to build their business and increase profits are no longer able to achieve the same degree of results by using the same strategies that proved successful just a few years ago. Not only can the same strategies that brought you success just weeks ago now be unacceptable to search engines, but there is also an increasing volume of competition to contend with online. Traditional SEO companies do not have the expertise to address the specific problems associated with medical practices like those that…
  • Things To Know When Setting Up A Medical Or Dental Website

    admin3
    18 Jul 2014 | 4:52 am
    As a medical or dental office, it is essential to have a website for many reasons. We are in the days where more and more people look to the Internet to find information about healthcare services in their area. The website needs to convey professionalism and patient-orientation so that it attracts more patients to your practice. Keywords come to play as well to enhance search engine results so that more patients find your website. Where healthcare services are becoming more competitive, based on prices and other factors, it is important to stay up on the technological trends many other…
  • Tips For Effective SEO Marketing For Your Dental Practice

    admin3
    18 Jul 2014 | 4:49 am
    If you are looking into SEO marketing and want to know what it entails, there is a wealth of information out there. It can be daunting to explore this new way of marketing, especially when you have little time to invest into learning the ins and outs of search engine optimization. If you are looking to give SEO marketing a try, below are some helpful tips to determine your course of action:Dentist SEO Marketing1.    Know Your AudienceStart by defining your target audience. Defining a target audience involves determining their age, sex, geographic locations, and especially their needs. You…
  • How the US Lead Network can Build Your Pain Management Practice

    admin
    19 Jun 2014 | 8:19 pm
    US Lead Network is a pay for performance lead generation company for healthcare practices nationwide such as pain management centers. The owner of US Lead Network previously owned a pain clinic and obtained 80% of his patients online.With an understanding of how to build a practice with web marketing, the way the company works with pain management clinics is on a pay for performance basis. The network builds branded websites that offer exclusive leads that are qualified according to geography, payer mix and treatment offerings. The Network utilizes an answering service to take the onus of the…
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    MyBlogPromo-Blogging Tricks and Tips

  • How to Add Related Post Widget for blogger?

    Pramod Sharma
    30 Aug 2014 | 5:18 am
     Keeping a visitor engaged on a blog is always been a tough task for bloggers. As we know online user always remain in hurry and they don't have much time to spend on reading irrelevant stuff that's where Related Post Widget for blogger comes handy. Suppose if a visitor comes from organic search like Google and lands in your blog and he finds the desired information as well, what he will do next? He will immediately leave the blog once he finds what he wanted to unless you make him to stick to your blog.For that related posts widget for SEO and bloggers comes to action which displays…
  • How To Submit BlogSpot Sitemap To Webmaster Tools

    Pramod Sharma
    4 Aug 2014 | 8:51 am
    In order to get traffic to your blog search engine plays an important role . By organic traffic we can get tremendous amount of traffic .To do that here comes the use of webmaster tool which is official tool from Google to optimize our blog in respect of seo. I have talked about the need of webmaster tool and it's feature and how can we quickly index our new blog by using webmaster tool previously. Today we are going to show how you can easily add sitemap to webmaster tool in order to quickly index your blog posts.It is very necessary to add sitemap in order to let search engine knows about…
  • How to Remove 404 Broken Links Errors Completely from Web

    Pramod Sharma
    28 Jul 2014 | 10:20 am
    Whenever you remove any page from your website, whenever a user enters the Web page of your website such that doesn't exist at all, then that website header displays the 404 error. So what really is It.? 404 is the code which gets displayed whenever the Web doesn't have the page due to removal or errors. People also call it broken links and it really isn't a big problem at all.Everybody among us always have plenty of such types of errors and broken links and usually they don't affect a blog or site in term ofseo if the numbers are not too high, if it is, then you need to worry little as it…
  • 15+ Sites To Earn Money by Uploading Files Online

    Pramod Sharma
    25 Jul 2014 | 11:30 pm
    Making money online seems to be very easy but it requires hard earned efforts to earn money. There are many different ways of making some bucks online every month and I have discussed many of them in the past here.But these methods will require some effort from your side. But what if you are able to get good amount by simply uploading files online?Yes, you can easily do so. You just need to upload files to these file hosting site and you will paid every time someone download your file. For that you would be able to get $1 to $10 per download easily. All of these sites have easy payment…
  • InkThemes Review - Best & Easy To Use WordPress Themes

    Pramod Sharma
    23 Jul 2014 | 2:01 am
    When I first started using WordPress, I thought of using free theme as I used to do on BlogSpot. After trying hard to find number of free themes out there, I realized that something is missing in my design and that is costing me in increased bounce rate and ultimately my traffic. So I came across InkThemes, one of the established premium WordPress themes site which offer awesome themes covering almost every genre .InkThemes recently celebrated its 3rdbirthday and with total redesign it Surpassed 23000 users mark. One of the reasons to choose InkTheme was its trail version facility by…
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    FiTCoM

  • Web Server Connections – Discover What They Are

    Guest Author
    14 Aug 2014 | 11:59 am
    Working on the Internet is a good thing to do. However, people will quickly find some of the terms are going to be new to them and they need to know what they mean. This is when people should know more about what the web server connection is and what a web hosting server does. Once people know about these two things, they will be able to talk about some of the tech terms and  access the right information they need to have. What Is A Web Server Connection? The web server connection is the middle man between the website and the computer people are trying to connect to the website with. This…
  • How to use Es File Explorer OTG support

    Roland Fortune
    6 Aug 2014 | 10:19 am
    In the world of android, Nexus devices along with some others (see list below) come with USB OTG (on the go) support. Which allow you to connect peripheral devices such as mouse, keyboard and USB storage devices. Which means you can have a flash drive with all your favorite music, movies and photos and to connect and view in your device whenever. Use a USB keyboard to text or type out emails on your device if you’re like me. So all these are possible but to get USB storage devices to be recognized by the device you need the help of certain apps. So today we’ll be looking at ES…
  • More Material Design from Google

    Roland Fortune
    28 Jul 2014 | 12:44 pm
    Last week the Google Play Store got a Material Design face life giving it a rich new look we that we were waiting for. So for those who don’t know Google has set a fall release for it’s new android operating system(so far only named L for the developer preview) and with that brings a drastic redesign of the user interface calling it ‘Material design’. This would also be present in apps in the Google play store as the new standard. The new version of android through material design offers animation and contextual changes each time you interact with anything from each…
  • Cellphone Unlocking: An Email From The White House

    Roland Fortune
    25 Jul 2014 | 9:03 pm
    It’s not everyday that I check my email and see that the sender is the White House. So I was skeptical but when reading through I realized that last year I and over 114,000 others signed an online petition to allow for smartphone unlocking in the US: “Note: You’re receiving this email because you’ve previously petitioned the White House on cell phone unlocking“ Cellphone unlocking has been a hot topic, why? Because US mobile phone carriers want(ed) to outlaw the practice because they do spend a lot of money to subsidize the phone they offer with contracts and…
  • App Review: Rec. (screen recorder)

    Roland Fortune
    30 Jun 2014 | 5:21 pm
    So way back in Android 4.1(Jellybean) users were trilled to finally be able to take still images of their device’s current screen(home screen, games, video, etc), or simply put; take a screen shot. So since then users have been wanting to go a step further by recording the action done on the screen and making it into a playable format. Android 4.4(KitKat) was about to change that when it introduce the feature. But….there is a downside here; you can only use it while your device is connected to a computer and you must use command prompts to get it to work. So to the average Joe…
 
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    Brent Carnduff

  • Google Drops Authorship

    Brent Carnduff
    29 Aug 2014 | 10:36 am
    “. . . we’ve made the difficult decision to stop showing authorship in search results.” ~ John Mueller, Google, August 28, 2014 If you’ve had “set up Authorship” on your to-do list (you’re apparently not alone), you can cross it off. Yesterday, in a G+ post, Google’s John Mueller announced the end of Google Authorship [...] The post Google Drops Authorship appeared first on Brent Carnduff.      Related StoriesPigeon Droppings: Keeping Up with Local SearchReal Estate Listings Removed From Google Local Search ResultsGoolge…
  • Pigeon Droppings: Keeping Up with Local Search

    Brent Carnduff
    19 Aug 2014 | 9:15 am
    Late last month, Google announced an update to the Local Search algorithm – unofficially dubbed the ‘Pigeon’ update – that significantly impacted Local Search results and optimization strategies. However disruptive the changes were to some industries, what has become apparent during the past month is that more changes to Local Search are likely on the [...] The post Pigeon Droppings: Keeping Up with Local Search appeared first on Brent Carnduff.      Related StoriesReal Estate Listings Removed From Google Local Search ResultsGoolge Updates…
  • Real Estate Listings Removed From Google Local Search Results

    Brent Carnduff
    7 Aug 2014 | 9:34 am
    Google’s recent Update to the Local search algorithm, unofficially known as Pigeon, has dramatically affected local search results – adding new local categories, reshuffling existing rankings, and removing some categories altogether. Perhaps one of the most surprising and hardest hit industries has been real estate. Seemingly a natural fit for “local” search, the real estate [...] The post Real Estate Listings Removed From Google Local Search Results appeared first on Brent Carnduff.      Related StoriesPigeon Droppings: Keeping Up with Local…
  • Google Updates Local Search Algorithm (Pigeon Update)

    Brent Carnduff
    28 Jul 2014 | 9:20 am
    Google’s recent update – unofficially labeled the “Pigeon” update – is impacting the local search listings associated with Google Maps (the 7-pack). Although not a lot is known about the update yet, Google did say that it ties local results more closely to Google’s regular web ranking signals, and provides them better accuracy over distance [...] The post Google Updates Local Search Algorithm (Pigeon Update) appeared first on Brent Carnduff.      Related StoriesPigeon Droppings: Keeping Up with Local SearchReal Estate Listings…
  • Google Adds SEO, Web Design and Marketing to Local Search Results

    Brent Carnduff
    26 Jul 2014 | 6:36 am
    We’re back!!! More than 5 years after being removed from the Google Map listings – SEO’s, web designers, and marketing firms are once again appearing in Google’s Local search results! If you’ve been ignoring your own “Local” search optimization, it’s time to make it a priority! 1. Verify your business on Google My Business, Bing [...] The post Google Adds SEO, Web Design and Marketing to Local Search Results appeared first on Brent Carnduff.      Related StoriesPigeon Droppings: Keeping Up with Local SearchReal Estate Listings Removed From Google…
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    Search Engine Sight

  • Tips on Web Analytics Services

    Tri Cipto Sudjatmiko
    22 Aug 2014 | 11:19 pm
    Web analytics services аrе usеd tо determine thе amount оf traffic а website іs receiving. Web analytics services gо fаr bеуоnd јust gіvіng а traffic report аs thеу report оn аll оf thе іmроrtаnt data thе webpages соntаіn. Тhе data collected frоm thе website will bе аblе tо provide companies wіth іnfоrmаtіоn thаt will help thеm tо a few steps better market thеіr products fоr successful sales. The web analytics services helps tо collect thе data thаt shоws hоw mаnу people visit thе web раgеs. Тhеу collect thе data thаt…
  • Build Customers and Profits Through Mobile Marketing

    Tri Cipto Sudjatmiko
    22 Aug 2014 | 2:17 am
    Dо уоu knоw аnуthіng аbоut mobile marketing? Наvе уоu set uр а marketing plan? Соuld іt bе better? Іs уоur marketing approach enhancing уоur bottom lіnе effectively? Аrе уоu сеrtаіn thаt уоu аrе focusing оn applying уоur marketing plan properly? Іf уоu’vе gоt аnу doubts, thеsе tips will help you. Before уоu start spreading уоur mobile marketing message, уоu nееd tо listen fіrst. Κеер аn ear tо thе ground tо discover whаt nееds аnd aspirations уоur customers hаvе, аnd thеn provide sоmеthіng оf vаluе іn…
  • Search Engine Marketing is not just About Traffic

    Tri Cipto Sudjatmiko
    21 Aug 2014 | 10:59 pm
    Is іt роssіblе fоr а business website tо hаvе high levels оf web traffic аnd fail tо yield growth оf sales аnd profitability? Yеs, іt іs! Тhаt hарреns whеn, despite aggressive online advertising campaigns, а site fails tо convert visitors tо customers. Experienced marketers knоw thе difference bеtwееn selling аnd marketing. Іf уоu usе а lot оf resources іn Search Engine Marketing (SEM) campaigns аnd Pay реr click programs wіthоut offering vаluе tо customers, уоu аrе basically trуіng tо sell. Putting іt differently, а seller іs…
  • А Primer Іntо Тhе Wоrld Оf Paid Search Marketing

    Tri Cipto Sudjatmiko
    20 Aug 2014 | 2:46 am
    Paid search sееms lіkе аn easy nut tо crack. Target thе keywords thаt mаkе sense fоr уоur business, write а compelling ad, manage thе bidding process, аnd sее thе sales соmе in. Unfortunately, duе tо thе swarm оf advertisers thаt hаvе nоw embraced thе medium аs а quick alternative tо gaining natural rankings, thе market hаs bесоmе muсh mоrе competitive аnd retailers nееd tо consistently monitor paid search metrics tо nоt spend marketing dollars unwisely. Fоr а company tо receive maximum ROI wіthіn paid search platforms, clickthroughs must…
  • 5 Steps tо Better Marketing Analytics

    Tri Cipto Sudjatmiko
    19 Aug 2014 | 11:14 am
    More аnd mоrе people thеsе days аrе reaching оut tо third party marketing analytics rеsеаrсh providers tо mаkе thеіr marketing dollars gо furthеr. Іt саn bе extremely difficult, еsресіаllу fоr small businesses, tо mаkе time tо generate sales whеn уоu аrе аlsо іn charge оf operations. Fоr thіs reason, mаnу entrepreneurs partner wіth а professional marketing firm іn order tо focus solely оn operations. Ноwеvеr, іn order tо create а firm partnership, іt helps tо hаvе а strong grasp оn уоur brand аnd marketing. Неrе аrе а…
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    ResultFirst

  • Lead Generation for B2B Business is Changing: Is your Business Ready?

    admin
    26 Aug 2014 | 4:17 am
    In life, or in the corporate world, one thing that is constant is change! Everything from customer behavior to marketing strategies keep changing with time, making it important for business owners to remain updated and create new strategies. Like numerous marketing techniques, the process of lead generation for B2B businesses has also changed. Previously, the marketing strategies for businesses have developed in a way that the marketing department focused upon awareness and branding, while, sales team focused on marketing through calls.  But today, the prospects already have access to lots…
  • How to Gain Top Positions on Major Search Engines | ResultFirst

    admin
    25 Aug 2014 | 4:48 am
    The customers have changed today and so are their expectations from your business. Online marketing is becoming competitive these days and gaining customers’ attention is also getting difficult. The constant changes by Google have made it tough for business owners to be visible on the major search engines. Due to this, businesses are finding it difficult to remain ahead of the competitors and be on the top pages of Google. In this article, we have mentioned a proven SEO process for business owners that may help their business website to gain top positions on the major search engines.  A…
  • 4 Points To Remember While Creating B2B Content

    admin
    19 Aug 2014 | 12:32 pm
    Content sharing is easy, sharing content that reaches maximum prospects is difficult. Today, we have numerous social networking websites to promote a blog or a website; however, content sharing should be done in a manner so that it does not look like a traditional business message, even for B2B enterprises. Blame it on unawareness, or inability to devote time on creating appealing content, it is seen that most brands make a mistake of using a selling pitch to promote their product or service on social media, because they feel that it is not possible to make a personal connection with their…
  • Dos & Don’ts of #HASHTAGS#: Understand the Etiquette

    admin
    13 Aug 2014 | 8:19 am
    We live in a world that is consumed by social media. According to recent reports, an average of 58 million tweets is shared every day. This undoubtedly makes Twitter a social media giant, allowing anyone with basic knowledge of computers to share instant information in just 140 characters or less. Considering the number of tweets, hash tags can definitely help marketers and advertisers track conversations. For any average user, hash tags can be used to join social movements, get news on the current events, relate to certain cultures and topics, as well as express themselves. Hash tags, if…
  • B2B Online Marketing Strategy: What you need to keep in Mind

    admin
    11 Aug 2014 | 9:51 am
    When it comes to creating a successful marketing strategy, it becomes extremely important to understand your target audience and know exactly what they are looking to buy. Although, the ultimate aim of both B2B and B2C organizations is to maximize sales and returns, it is extremely important to understand that the prospects for both types of organizations are different, which makes it important to create a separate online marketing strategy for B2B organizations. According to the stats, it is seen that a lot of companies face difficulties to create a successful B2B online marketing strategy,…
 
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    Venture Harbour » Blog

  • Email A/B Testing: How to Scientifically Optimise Your Emails Like Barack Obama

    Marcus Taylor
    25 Aug 2014 | 10:31 pm
    During his election, Barack Obama raised $690 million in online fundraising. The majority of this money came from email marketing. What was his secret? Obama’s team obsessed over email A/B testing. In one A/B test, Obama’s team found that one subject line generated $403,600 in donations, whereas another variation generated $2,540,866. That’s a $2.1 million difference. Seems like David Ogilvy was right when he said “When you’ve written your headline, you’ve spent eighty cents out of your dollar”. Hopefully, those numbers speak for themselves as to why email A/B testing is…
  • Which Small Business CRM System is the Best? Infusionsoft vs. Zoho & More

    Marcus Taylor
    10 Aug 2014 | 5:44 pm
    Last July, I was at a sales training course in London when the course instructor asked me what CRM system Venture Harbour uses. Embarrassingly, I answered “we don’t have a CRM”. For the next five minutes I had my arse kicked about how much money it must have been costing us. The thing is, I had tried. Over the years I’d used Zoho, SugarCRM, WorkBooks, Salesforce, Pipedrive and countless others. Maybe it’s just me, but using them felt so contrived. It was an effort to keep the CRM system up to date, and as such, I found myself visiting the CRM less and less each day until the…
  • How to Migrate a WordPress Website to a New Host (Case Study: Moving VentureHarbour.com to MediaTemple)

    Marcus Taylor
    10 Aug 2014 | 5:01 pm
    When I bought VentureHarbour.com two years ago, I had no idea how popular this website would become. Over the past six months, our traffic has increased tenfold. We’ve seen our bandwidth usage go from 22gb/month to 320gb/month (and back down to 90gb after installing a CDN). Bandwidth logs for VentureHarbour.com. Of course, with more traffic comes slower page loading times. While I had done my best to counter this by making page speed improvements, we eventually hit a wall. We had done virtually everything we could to reduce page speed, except changing host. Until recently,…
  • The Definitive Guide to Starting an Online Business

    Marcus Taylor
    3 Aug 2014 | 11:13 pm
    Over $3 trillion dollars change hands every single day. It’s estimated that over $650 million of this is exchanged daily between online businesses and the 2.9 billion internet-enabled people on our planet. Over the next decade, another three billion people are expected to gain access to an Internet connection, and begin contributing to this online economy. The post The Definitive Guide to Starting an Online Business appeared first on Venture Harbour.
  • How to Get a Free Domain Name in 60 Seconds

    Marcus Taylor
    14 Jul 2014 | 10:12 pm
    “If you’re not paying for the product, you are the product” – Derek Powazak When it comes to domain name registration, there is no such thing as a free lunch. That said, there are ways to get a domain name without having to pay. Sound like an oxymoron? Almost. Many companies will give you a free domain name, as they profit from you indirectly. For example, web hosting companies like Bluehost give away free domain names to customers who host their websites with them. The cost of the domain name is then recouped from the hosting fee. Other companies will offer a free domain name in…
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    Himanshu Mehra

  • Got Inaccurate Google Analytics Data? Use these Six Options

    Himanshu Mehra
    1 Sep 2014 | 10:39 am
    Every online marketer knows about Google Analytics, It is a free tool that shows you the data about your site’s visitor. It tells you how a user visited your website, from which source did he arrive, how much time did he spend, how many pages he visited and much more. Google Analytics is one of the best traffic analysis tools available for Free for internet marketers. However there are so many situations when Google Analytics doesn’t provide accurate data. Many online marketers have found critical issues with GA in recent times. For example its real time data collection is not that…
  • Learn E-commerce Analytics With Google Analytics Academy

    Himanshu Mehra
    28 Jul 2014 | 9:16 am
    Do you like to learn? Well, I do and I am sure that you like it too. Learning is a necessary part of our life as it gives new opportunities to grow personally and professionally. To provide you new learning opportunities ‘Google Analytics Academy’ is running a course on internet named as “E-commerce Analytics: From Data to Decisions”. This online course is the next installment of its previous program “Google Analytics Platform Principles”. The online study program of is completely free and you must register for it if you are eager to learn about E-commerce analytics. The program…
  • The 10 Point SEO Checklist for Your Website

    Himanshu Mehra
    15 Jul 2014 | 6:03 am
    There are thousands of people running their businesses online through their website. Numerous new websites are being launched every single day, hence it has become so arduous to be visible at the right position on SERP for targeted audience. To outrank these websites and become visible for targeted audience, you need to follow ideal SEO checklist. This ideal SEO checklist will make your website gain higher ranks, more traffic and new business opportunities. Now you must be wondering what this ideal SEO checklist is. How is it formed and what attributes does it contain? Well, that is what I am…
  • H1 Tag – Should You Still be Using This?

    Himanshu Mehra
    25 Jun 2014 | 10:41 am
    SEO world is always changing, many SEO techniques which were important two years ago are not significant now. Several new search engine optimization tactics have arrived in SEO landscape in recent years, but one important SEO element is still standing tall, this element is H1 tag. H1 tag has been an impactful ranking factor in SEO since very long. Although many SEO pundits debate that it doesn’t hold any importance nowadays. But some recent tests conducted by Rand Fishkin from Moz shows that H1 tag hasn’t lost its impact. These tests show that H1 tag has some direct and indirect effects…
  • Uplift Your SEO Outcome by Using Schema Markup

    Himanshu Mehra
    7 May 2014 | 10:25 pm
    The big giants of internet search industry (Google, Bing and Yahoo) have one goal in common, i.e. to show most relevant search results to users for a search query. Therefore, these search engines are focusing heavily on understanding the context behind a search query (Key phrase). For showing most relevant results, search engines are using a semantic vocabulary that is called “Schema markup”. This markup has become very popular among SEO peoples and they want to learn more about it so that they can increase SERP visibility for their websites. Schema markup is a vast topic and it includes…
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    Optimind Web Design and SEO Company Philippines

  • Mobile Apps are Winning Over Browsers

    Debbie Acebu
    14 Aug 2014 | 1:49 am
    Mobile Apps are Winning Over Browsers For as long as I can remember, smartphones have been invading the mobile industry as innovated, as they seem. Manufacturers of such mobile operating systems like Apple and Android, are very much thriving knowing that the case is being set to a higher standard—especially now that mobile apps are more used by the consumers compared to that of the mobile browser usage. Mobile app development has also been constantly less mitigated because of such performance.   So, what is the real score? There have been a lot of speculations that mobile browser has…
  • Increasing Clicks on Links – Tips for the Digital Marketers

    Jen Corre
    6 Aug 2014 | 12:10 am
    Increasing Clicks on Links – Tips for the Digital Marketers   Our minds are designed to select the least resistance when faced with specific situations or tasks. Our mind will find the easiest solutions to any given task. Once the mind discovered that solution, it will stop looking for more solutions. It will simply follow such solution. The philosophy behind is resistance. What any digital marketing in the Philippines can learn from how the human mind works and how it relates to links and clicking them? Read on.   Humans Fascinatingly, we behave in such a way that they can…
  • Perfect Examples of Good Calls to Action

    Jen Corre
    4 Aug 2014 | 12:44 am
    Perfect Examples of Good Calls to Action Calls to action present themselves as opportunities to escalate profitability and widen reach. While they are usually in tiny button formats, they serve as gatekeepers allowing the users to access the critical parts of the sites. These parts are where conversion happens. Calls to action are fundamental parts of web design in the Philippines and other parts of the globe. Web designers themselves must know what makes CTAs click, so it will be clicked by your users. On the other hand, it is always worth it to learn a thing or two about calls to action…
  • Understanding Mobile App Indexing by Google

    Jen Corre
    27 Jul 2014 | 11:08 pm
    Understanding Mobile App Indexing by Google   Just recently, Google announced that it will index more mobile app contents. This means Google will modify how app results are displayed during a search thereby benefiting those who have applications installed on their mobile devices. These app users will see more relevant app contents when they hit ‘search.’ This means huge for the already flourishing mobile app development industry.   Google’s reasons for including apps in SERPs Even the best website cannot give all the right and useful answers. Sometimes, the apps can. We all…
  • 6 Ways to Increase Sign-up and Subscription Process

    Debbie Acebu
    23 Jul 2014 | 12:09 am
    6 Ways to Increase Sign-up and Subscription Process  There are many ways for you to increase site traffic, much more of subscribers and followers to your site. And as a digital marketing agency in the Philippines or anywhere else in the world would suggest, a website is more intriguing and interested to be visited again because of the benefits your clients can get out of your website. If that were the case, then you would need strategies to improve your sign-up processes to gain more readers who will eventually become subscribers and in the long run will become your clients who should be…
 
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    Blogging Den

  • Commission Junction: How to Use CJ to Make Money

    Satish Kumar Ithamsetty
    1 Sep 2014 | 12:37 pm
    The affiliate program is almost certainly the best report for your efforts with the least demand on your time. This request to Online entrepreneurs since we manage the business and not have it run us. The attraction of this model is that it is practically risk free except for your time. It costs you nothing to […]Credits: This article (Commission Junction: How to Use CJ to Make Money) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • How to Install a Theme in WordPress Blog

    Satish Kumar Ithamsetty
    31 Aug 2014 | 9:42 pm
    Before learning how to install a theme in WordPress blog , we must be clear about the content and structure of our blog. If you do not have a logo or corporate image, it’s time to hire a graphic designer or you can use Online logo maker service. The key aspect of this logo is […]Credits: This article (How to Install a Theme in WordPress Blog) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • How to choose suitable affiliate program for Blogs?

    Satish Kumar Ithamsetty
    16 Aug 2014 | 5:33 am
    2For more than two months as I opened this blog, all this time I focused on the programs and techniques of affiliate marketing. Starting  today I took action, I chose two products I’m going to start promoting it. It is also time for you to choose a serious company and select a product that you […]Credits: This article (How to choose suitable affiliate program for Blogs?) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • Why Bluehost is the Best in 2014 – Special Bluehost Discount

    Satish Kumar Ithamsetty
    12 Aug 2014 | 3:10 am
    The hosting service or hosting a website (hosting) provides users of the web space to store network data, images, files, videos, and more. In this space the owners of blogs, in addition to placing our site, we’ll get all information, files and multimedia content used in our blog, do not be scared, because everything you […]Credits: This article (Why Bluehost is the Best in 2014 – Special Bluehost Discount) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • Part time Jobs, Work from home, Online Jobs and Best Way to Make Money

    Satish Kumar Ithamsetty
    4 Aug 2014 | 1:33 am
    We have been observing in many classified advertisements, SMS and Emails in our mobile gadgets as “How to make money on internet”, “Earn money from Home” out of them about 70 to 80% publicity are fake and though we know them as Fake, many of us used to pelt a stone to attempt them and […]Credits: This article (Part time Jobs, Work from home, Online Jobs and Best Way to Make Money) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
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    Dot Com Media Moguls

  • Top SEO Agencies and Organic Search Engine Rankings

    Inna Blitshtein
    28 Aug 2014 | 2:32 pm
    In the increasingly competitive world of internet marketing, business owners are looking for the best method to increase the website’s organic page rankings and amount of traffic. There may be many different methods and schools of thought about the best techniques to achieve these goals, but there are some agencies and specialists that seem to rise above their colleagues in this incredibly competitive industry. How do they do it? We’ll talk about the techniques and strategies used by the top SEO agencies to improve organic search engine ranking. Quality Content and Copywriting Search…
  • Online Promotional Videos and Video SEO

    John
    22 Aug 2014 | 6:54 pm
    The second best search engine in the world starts with a Y. No, not Yahoo; YouTube! In November of 2008 YouTube beat out Yahoo in total searches and the gulf has only grown since then. The majority of searches might be related to entertainment, but a large number of companies have seen the benefits of using videos to promote their business – these promotional videos are a powerful tool in helping companies increase their conversion rates for sales. How can you make sure they work? Let’s Look At Some Facts: People watching videos click for more information – the number goes…
  • 3 Top SEO Tips for Improved Local Search Results

    John
    17 Aug 2014 | 6:53 pm
    When it comes to a small business you don’t have to fight in national search results with generic terms like “car insurance” or “furniture” – in fact, it’s about the worst thing you can try to do. A smaller business will get much better results with targeted keyword placement toward their actual audience in the area which surrounds the business. Let’s see an example: Joe, a local plumber, builds a small website and he wants to improve his rankings when it comes to search engine results. If he goes after terms like ‘plumber’ or…
  • Targeted Email Marketing Strategies Increase Exposure and Revenue

    John
    12 Aug 2014 | 6:52 pm
    The internet and email have wiped out all geographical boundaries and changed the very foundations of the way people communicate on a global level. You can send information to a hundred people on a country on the other side of the planet at the click of a button. This quick and cheap way to reach people all over the world – and as a result it’s become an important tool in the arsenal of business marketing. Maybe you’ve heard about email marketing, and maybe about targeted email marketing – but you haven’t found a way to jump on the ship just yet. Let’s…
  • The Advantages of Social Bookmarking

    John
    7 Aug 2014 | 6:51 pm
    Social bookmarking is one huge tool for internet promotion – and if you’re wondering exactly what it entails, you’re asking yourself a good question. Ask yourself: why do you want to do this? Is it because everyone is doing it? That’s not a good answer. The advantages are far more obvious for a smaller business. Maybe you can’t afford a huge publicity campaign, or even a smaller AdWords campaign – but you need to make your content viral and you need to do it well. Social media is probably one of the most important things for you to keep track of – but…
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    Indian SEO Blog: Tips, Updates on SEO, SEM and Online Marketing

  • Get to Know About the 6 Most Important SEO Metrics

    Indian SEO Company
    29 Aug 2014 | 5:14 am
    As a business owner, you certainly wish for a high ranking on Google. In order to fulfil this wish, you have to put a lot of hard work. To make a SEO campaign successful you need to monitor certain metrics on a regular basis. There are six most important SEO metrics and I will let you know what they are in the following discussion. In case, you are unable to do the tracking yourself, you can contact a good SEO Company India to help you with this. Successful SEO Techniques with Six SEO Metrics 1. Ranking – What it takes to obtain a good raking on search engine? Majority will answer…
  • The New Google Update, Pigeon: An Overview

    Indian SEO Company
    20 Aug 2014 | 12:27 am
    On the 24th of July, 2014, Google officially launched a new algorithm called Pigeon update, which is a local search update. A SEO Company India has said that this update does not affect online businesses and retailers as much as it does brick and mortar stores by modifying the listings of local directory. So what does it exactly do and how is your business affected by it? Well, before we delve into that let us first see what the update is and how it works. What is Google Pigeon Update and How does it Work? While the update will be making changes at the back end of the network, its impact can…
  • 7 Superb Steps to Catch Reader’s Attention

    Indian SEO Company
    13 Aug 2014 | 2:27 am
    The one and only goal of marketing is to gain attention of maximum number of potential customers. When it is online marketing, content is the weapon to accomplish this goal. A marketer needs to present his content in the most startling way so that a reader is impressed, feels interested in a product or service and finally buys the product or avail the service. As a content creator, you need to exploit your creativity to design content in the best possible way. In case you are falling short of any smart ideas, you can take help of the following step-by-step guide. You can carry out the steps…
  • Smart Ways to Optimize Social Media Channels

    Indian SEO Company
    1 Aug 2014 | 6:17 am
    Many conceive the term “optimization”, to be a complex mathematical and data analysis process. The approach seems to be the sole work of a technical geek. Although it is the core activity of a company to enhance its social presence, but it is simple enough for everyone to understand and act upon it. In fact, it is all about realizing the marketing efforts in online platform. Companies of small, medium, and large scale are leveraging the maximum expertise offered by SEO Company India. Through methodical experiment, the SEO firms are figuring out the better ways to present the existing and…
  • Unfolding the Secrets of a Perfectly Optimised Page

    Indian SEO Company
    23 Jul 2014 | 12:02 am
    Many say perfection is an illusion and it can never be achieved. But, I disagree because I have come across what it takes to optimise a page perfectly. After spending several years in the vast and intriguing field of search engine optimisation, I have realized that just good quality content is not the key to success. It is the amalgamation of multiple factors that help you to optimise your page in the most appropriate manner. Of course, you have to blend each of the factors in equal proportions so that the final output is nothing short of excellent. If you are not confident of doing this job…
 
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    Riverbed Marketing

  • 8 Steps on How to Maximize Your SEO Budget for Startup Businesses

    Todd Mumford
    22 Aug 2014 | 12:12 pm
    Have you recently launched a new business, or are in the beginning stages of putting a website together to market your products or services? If so, you’re likely wondering how you’re going to attract visitors; will you need to purchase online advertisements, or can you count on the various major search engines to send ‘organic’ traffic your way? In this post we’ll take a look at eight search engine optimization strategies that you can perform on a shoestring budget to help how to maximize your SEO budget startup’s ranking on search engines like Google. Step…
  • Defining the Cost of SEO Services; A Buyers Guide

    Todd Mumford
    27 Jun 2014 | 12:08 pm
    How Much Does SEO Cost? We hear (and answer) this question every day. Although the question from business owners and marketing managers is often the same, our answer never is. Here’s why: every business is different. Before we discuss SEO pricing, let’s talk about your business. A results-driven and ethical SEO agency should always ask you to complete an in-depth questionnaire about your business prior to discussing the cost of an SEO campaign. Your industry, your business and your marketing goals – along with your budget – will dictate how much you should invest in SEO services. Your…
  • Big Marketing, Small Business: Why Organic Search & Content Marketing Aren’t Just for ‘Big Brands’

    Todd Mumford
    10 Jun 2014 | 10:52 am
    Inbound marketing – the process of building resources that draw in leads and prospects where they can be converted into new clients – is a relatively young form of marketing that has exploded in popularity over the past couple of years. While you may have read that large brands own the content marketing space, there is more than enough room on the limitless internet for your business to carve out some space and be heard. Here are just a few points on why content marketing, inbound marketing and organic search marketing are perfect sources of lead generation for businesses large and small.
  • Outsourcing Your In-house SEO? Five Reasons Why Going Cheap Can Lead to a Complete Disaster

    Todd Mumford
    22 May 2014 | 10:14 pm
    You may stumbled across this blog post as you’re thinking about outsourcing your search engine optimization and inbound marketing needs, or perhaps you’ve been wondering what possible damage a poor quality provider can do to your web properties. Below are just a small handful of reasons why “going cheap” with SEO may end up mean “disappearing from Google” later. The Cheaper the Service, the More Likely It’s Offshored We’ll get this out of the way first; if a SEO service provider provides you with a price that seems “too good to be…
  • The 10 Golden Principles of a Successful Content Marketing Strategy and How to Implement Them Today

    Todd Mumford
    16 May 2014 | 10:11 am
    Whether you’re so new to content marketing that you have no idea what the term means or you’re here because you want to sharpen your skills, following the below list of ‘Golden Principles’ will help to ensure that you develop content marketing campaigns that drive traffic, leads and value. Let’s get to it! Principle #1: Ask for and Collect Emails Where Feasible First and foremost, you’re going to want to ensure that you take the opportunity to gather prospect emails into a list where they can be converted into leads and future clients. If you’re…
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    The Web Hosting Bay

  • Download Alcatron – Multipurpose Responsive WP Theme

    HostBay
    31 Aug 2014 | 1:24 pm
    Download Alcatron – Multipurpose Responsive WP ThemeResponsive HTML5 and CSS3 design <Dark and light versions and Unlimited colors Advanced Admin Customization Unlimited sliders support Price Table Builder Unlimited portfolios Visual Shortcode Generator Wide & Boxed Layouts Easy Install Demo Data Buttons, Tabs, Toggles, Pricing Tables, Sliders, Boxes, Icons and much more in one click Sidebars […] The post Download Alcatron – Multipurpose Responsive WP Theme appeared first on The Web Hosting Bay.
  • Download WooCommerce Request a Quote v1.21

    HostBay
    31 Aug 2014 | 12:44 pm
    The WooCommerce Request a Quote plugin for WordPress allows your visitors/customers to add products to a wishlist and submit an easy “request for a quote” from the Site Owner. This gives an opportunity for the Site Owner to give special rates based on the quantity/amount of the order. At the same time, allows the customer […] The post Download WooCommerce Request a Quote v1.21 appeared first on The Web Hosting Bay.
  • Download Campus v1.3.2.2 – Premium Multipurpose WordPress Theme

    HostBay
    30 Aug 2014 | 3:29 am
    Campus | Premium Multipurpose WordPress Theme is the best new theme for education and business. We Based on our new Super Skeleton 2 Framework; Over 6 months in the making, we’ve re-coded our entire “Super Skeleton” framework from the ground up to leverage the best, cleanest, fastest features that WordPress has to offer. Version 3.1.2.2 […] The post Download Campus v1.3.2.2 – Premium Multipurpose WordPress Theme appeared first on The Web Hosting Bay.
  • Download Norris v1.7.2 – Elegant Onepage WordPress Theme

    HostBay
    30 Aug 2014 | 3:28 am
    Norris is an elegant & super-clean onepage WordPress theme for corporate, agency, business, personal and organizations. Norris not only has an eye-catching design with all modern standards: Responsive, Retina-ready, Translation ready, HTML5 & CSS3 but also contains everything you need to build an amazing onepage site: 14 unique demo homepages (with DEMO.XML included), more than […] The post Download Norris v1.7.2 – Elegant Onepage WordPress Theme appeared first on The Web Hosting Bay.
  • Download Viroshop v3.0 – A Modern Responsive WooCommerce Theme

    HostBay
    30 Aug 2014 | 3:17 am
    Viroshop is a clean and modern WooCommerce theme that is fully responsive and packed with some awesome features. We carefully handcrafted this theme so that the user will have an enjoyable experience in building or customising their site, both on content and design. This theme is perfect for you or your clients eCommerce business. It […] The post Download Viroshop v3.0 – A Modern Responsive WooCommerce Theme appeared first on The Web Hosting Bay.
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    SEO Saves

  • Ignore The Naysayers

    Daniel
    17 Aug 2014 | 12:53 pm
    We all come across people in our lives that don’t believe in us. It’s never an easy thing to experience when a family member or friend brushes off your aspirations and dreams as being ‘unrealistic’ or ‘stupid’. The truth is that these people often live in fear of you becoming something that they want to be. Hold up a second though… I just wanted to say sorry it’s been such a long time since my last post. I got REALLY busy and should have followed up my last post in the series much quicker. Especially since it got over 2,000 views in the first…
  • Reverse Engineering Rankings

    Daniel
    7 Aug 2014 | 5:21 pm
    One of the things I really hate about the on-going disagreement and war of words in our industry is that it means people lose sight of some of the best tactics for ranking your site. I know a lot of people who still do this tactic I’m about to explain and yet this topic is so often overlooked and rarely talked about, so I thought I’d go into it in some detail on the blog here. Now really this method is all about reverse engineering backlinks, but why do we actually do that? It’s for the rankings right. So I’d like to say that what we’re doing here is a little bit…
  • HTTPS A Ranking Factor, So What?

    Daniel
    7 Aug 2014 | 4:06 pm
    I thought this would be a great topic to tackle for the first in a series of posts called ‘so what?’ where I’ll be blotting my own thoughts and some real common sense against the news/buzz of the day. See what I think about the industry here. Now it’s pretty big news whenever we get a new ranking factor confirmed. With well over 4000 ranking factors we don’t know them all… Even if we did, we’d need some kind of codex to refer to because we wouldn’t remember them and I’m willing to bet that the way they work together through the algorithm…
  • Rank Up With These 65+ PBN Resources

    Daniel
    31 Jul 2014 | 11:39 am
    You may really want to create your own private blog network for SEO purposes. Thing is that knowing everything you need is tricky, it’s tough to find the right information and let’s face it people keep pretty hush hush about this… What you should be doing, aside from reading blog posts and actually doing, is be listening to Sean Markey’s SEO Podcast which deals a lot with PBN topics and most importantly, be listening on the regular expression because you’ll be hard pushed to find a resource like his. Plus, of course you MUST find somewhere that has all the info…
  • Why SEO Needs To Get Back To Optimisation

    Daniel
    18 Jul 2014 | 11:29 am
    Search Engine Optimisation is by definition a process, optimisation is defined as such; The act of rendering optimal; “In an optimization problem we seekvalues of the variables that lead to an optimal value of the function that is to be optimized” This means that SEO is a process. It is not a product that can be offered or even a true service. Real SEO involves testing, tweaking and more testing. It is a scientific method/process that focuses on drawing conclusions from empirical data. No SEO can truly know anything unless he becomes the mad scientist and experiments. Testing a…
 
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    My Blog

  • Hello world!

    admin
    20 Aug 2014 | 4:07 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    Foster Web Marketing - Web Design, SEO, Video, Social Media & Inbound Marketing Solutions

  • Punctuation Pitfalls: Time to Prune the Excess Commas!

    1 Sep 2014 | 9:04 am
    Related Links:Learn These Secrets of Customer-Centered WritingThis Is Where (and How) Content Writing Goes WrongYes, Grammar and Spelling Affect Your Search RankingsI love commas.Commas are the most useful and versatile punctuation marks in the writer’s typography toolkit. They can be used to separate, to highlight, to assign relative importance, or to set aside material that is interesting but not essential. Their most often overlooked power, though, is that commas allow writing to imitate the rhythms of speech.Think of it: your speaking voice uses momentary pauses and changes in…
  • Get a Handle on Google's Mobile Redirect Error Message

    30 Aug 2014 | 7:00 am
    Google says stop redirecting smartphone users to the homepage of mywebsite.com. What does this mean?If you’ve gotten an email that looks like this, Google is accusing you of sending mobile users to your homepage instead of the article they were looking for:There could be two reasons that you got this disturbing email:Reason #1: You are redirecting smartphone users to your homepage instead of the page they found in the search results.If you set up the redirect as your homepage, Google gets upset. Its managers get upset because they want their users to find the content they’re…
  • How Attorneys Can Make the Most of Justia

    28 Aug 2014 | 10:43 am
    If you’re an attorney or if you’re trying to help an attorney get business online, then we recommend you embrace Justia. Okay, so what is it?According to the Justia website, "Justia Lawyer Directory is a free online resource that provides detailed profiles on lawyers, law firms, and non-profit legal services and legal aid organizations in the United States." Justia takes attorney-submitted profiles and displays them for the world (including your potential clients) to see in the search results. Should Attorneys Sign-Up With Justia?Yes. Just as with Avvo, I always…
  • It's Typo Tuesday! This Week, We Have Millions of Typos.

    25 Aug 2014 | 11:00 pm
    Big news recently broke when Steve Ballmer, who was the CEO of a little company called Microsoft from 2000 to 2014, stepped down from the company’s board of directors in order to pursue different interests, including his purchase of the LA Clippers.But what would have made even bigger news is what this article states: that Ballmer purchased the Clippers for a record-breaking $2 million!Millions of Typos, Typos for Me$2 million? Who wants to join in with me to buy the Clippers? Let’s pool our piggy banks together and move to California. The sun and sand sound quite nice, and I…
  • It's Typo Tuesday! This Week, We Learn to Count.

    19 Aug 2014 | 1:27 pm
    Hey everyone, it’s Typo Tuesday, and this week, we’re bringing you a grammar gaffe courtesy of Walgreens.   Who Needs Grammar? At Least We Can Count…Right?When picking up a prescription at Walgreens the other day, this lovely sign caught my eye. Of course, the double spacing between sentences bugs me (which is still regarded as a matter of preference, even though single spacing is the accepted convention of Chicago, AP and MLA) but I’m not that picky (unless, of course, the content is going on our site, in which case I am definitely a bit heavy handed).No,…
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    Exploit Online Demand

  • 6 Hard Questions Marketers Should Ask Before Customers Get to Your Landing Page

    Guest Author
    25 Aug 2014 | 7:00 am
    Conversion is the fervent goal of every web marketer. Anyone who claims otherwise has either gotten his job description wrong or has too much money to burn. While working hard towards improving conversion rates of existing websites and landing pages is one thing, it’s a lot better to get things right the first time. Build […] From Exploit Online Demand, a publication of Capture Commerce.
  • How To Build An Audience With YouTube

    Tom Shivers
    18 Aug 2014 | 7:00 am
    An interview with Tim Schmoyer of Video Creators If you are trying to build an audience on YouTube, you’ve likely seen Tim Schmoyer’s video creators channel. Tim built his YouTube channel subscribers from 0 to 10,000 in about 12 months and it keeps growing! Tim has created a video course to teach people the “behind […] From Exploit Online Demand, a publication of Capture Commerce.
  • How User Generated Content Can Lead To Sizzling SEO

    Guest Author
    11 Aug 2014 | 7:00 am
    What do YOU, Gandhi, the Queen of England, and Joseph Stalin ALL have in common? Believe it or not, all of these figures were named Time Magazine’s Person of the Year at some time or another. In 2006, the publication named YOU as its annual choice, to reflect the rise of individual content creator on […] From Exploit Online Demand, a publication of Capture Commerce.
  • SEO Is Organic Part 2 – Link Building

    Tom Shivers
    4 Aug 2014 | 7:00 am
      In my last post I went into some detail about the SEO problem businesses slip into when using outsourced copywriters for much of their web content. I call them inorganic copywriters because they often have no idea what makes the business really valuable simply because they are not on the inside. Now I want […] From Exploit Online Demand, a publication of Capture Commerce.
  • Big Data & Small Business Marketing

    Tom Shivers
    21 Jul 2014 | 7:00 am
    An interview with Phil, CTO and Founder of DataShaka Building on his studies in artificial intelligence, Phil is founder and CTO of London based data startup DataShaka. With the mission of joining the world’s data, he heads a team of talented developers. Phil is a renowned international thinker on data and has previously spoken at […] From Exploit Online Demand, a publication of Capture Commerce.
 
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    SEO Philippines

  • 8 Well-Respected SEOs And Marketers Share Surprising Tips

    Fervil Von
    21 Aug 2014 | 4:50 am
    This is the second edition of my interview with SEO experts series. I was very fortunate to catch up with the great minds in the SEO and online marketing field. Let’s all learn and re-learn more actionable tips from top SEO’s in the Philippines and across the world. Well, what do you know? Come on and let’s […] The post 8 Well-Respected SEOs And Marketers Share Surprising Tips appeared first on SEO Philippines.
  • 10 Best Content In July 2014

    Fervil Von
    31 Jul 2014 | 6:56 am
    Monthly Round Ups For July 2014 is up! Here they are…  Ultimate Business Process Guide – 8 Steps to Success - grantmerriel.com Grant Merriel’s amazing business process guide thoroughly discussed the things that you need to know about “processing”. This is not just about SEO or building links, it’s about everything where you can apply “process”. Shut […] The post 10 Best Content In July 2014 appeared first on SEO Philippines.
  • What Really Happened In The GDI SEO Training Camp

    Fervil Von
    17 Jul 2014 | 10:33 pm
    Whoooooooooooah. The experience is unfathomable. The food was great. The venue was cool and very relaxing and the audience and set of speakers had overflowing ideas about SEO, online marketing and social media marketing. It was a great experience for all the participants who attended the event. If I could rate it 10/10 and 10 is highest I’d […] The post What Really Happened In The GDI SEO Training Camp appeared first on SEO Philippines.
  • Internal Link Building 101: Developing An Internal Link Strategy

    Fervil Von
    10 Jul 2014 | 9:10 am
    The English novelist Jane Howard once said: "New links must be forged as old ones rust." But what about internal links? As a content marketer, you need to understand the importance of internal linking. In fact, internal links are JUST as important as third-party links when it comes to SEO. The post Internal Link Building 101: Developing An Internal Link Strategy appeared first on SEO Philippines.
  • An SEO Birthday Bash

    Fervil Von
    6 Jul 2014 | 8:38 pm
    Wow, it’s already July and 2014 is getting awesome and awesome every day. Time ran so fast that I didn’t expect I’m turning 25 years young (not that old). I often celebrate my birthdays with my family but I have decided to commemorate the occasion with my SEO team and friends. We usually use this kind of occasions […] The post An SEO Birthday Bash appeared first on SEO Philippines.
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    Digital Dancer

  • Custom fit versus cookie cutter

    harry.dance
    13 Aug 2014 | 5:27 am
    If you have ever wanted advice on making your content that much sweeter and you like to play around with statistics and experiments, then strap yourself in and read Head boy’s fantastic post: If you have been reading from some of the Godfathers and Godmothers of blogging you may have heard of a term referring to cookie cutter approaches to styling, writing articles and general presenting of information on a particular subject. This also applies to the “copy” used. The way you present data to draw your audience to buy. What is Cookie Cut? You should know what a cookie cutter is. It…
  • Top 10 Things Which Will Allow my Blog/Website to Rank on Google

    harry.dance
    17 Jul 2014 | 8:18 am
    This post includes, 10 things which can help your blog/website appear higher in Google, where each point, has simplified bullet points to make sure nothing has missed. Every point includes information for the most basic and advanced SEO goers. The 10 points included are : Page Titles Images on a webpage Internal links Social media No keyword stuffing URL structure and website structure Digital Champions Headings Webpage content Check for mistakes Introduction   If a tree falls in a forest and no one is around to hear it, does it make a sound? Now, this may be the first time a digital…
  • No pod-casters were harmed in the writing of this piece

    harry.dance
    29 Jun 2014 | 10:31 am
    So this is crazy, not just because people want to write for my blog but because this is technically the first post for my new website. A few of you may know my old site to be www.digitaldancer.me. However out with the old and in with the new. So if you have ever wanted advice on your podcast, then strap yourself in and read Michelle Moloney King’s fantastic post.   Are you a Podcast Sinner?   Outtakes are funny. Rarely.   If you use use the words: I, me, mine, my, arse – too much then I will delete you. Moloney King don’t subscribe to no self-pity party!
  • The London Undergrounds Importance to SEO and the User Journey

    harry.dance
    28 Jun 2014 | 2:08 pm
    This post will go over What’s a natural amount of internal links for a website How you can use London Underground to build the perfectly linked website How important the user journey is I went to a conference last night about SEO and Adwords, and to be honest, the guy was spot on! He didn’t make it too complicated for the audience and at the end of the day he didn’t make it sound like what we do is black magic to the average person. However one thing he spoke about was internal linking and the importance of not overdoing it/ under doing it. That is literally asking someone to judge…
  • A Topical Advert, Goodbye Bush!

    harry.dance
    28 Jun 2014 | 2:03 pm
    So I thought to keep my content fresh, and add a bit of humor to my blog, I thought I would highlight marketing genius once a week. By genius, I mean marketing which will cause a smile and will turn a few heads. These won’t all be digital marketing examples but to be honest, marketing is marketing whether it’s digital marketing or standard marketing. All types of marketing have to be creative and all marketing have to rely on the basic principles, including timing. Now this is where this week’s example comes into its own. George Bush, what can we say about this man, well what can we say…
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    Radical Mustache

  • How To Avoid Duplicate Listings in Local SEO (and a poem)

    Mikel Zaremba
    28 Aug 2014 | 3:37 pm
    Let us start this post with a haiku: messy citations call tracking p.o. boxes abandon all hope [Tweet This Amazing, Thought Inspiring, Poem] Duplicate citations, the bane of my existence. *Side-note: I’ve been waiting so long to use bane in a sentence you have no idea how gratifying that was. Heh. Ok, let’s get down to […] The post How To Avoid Duplicate Listings in Local SEO (and a poem) appeared first on Radical Mustache.
  • The #1 Rank Killer in Your Restaurants Local SEO – And How To Fix It Right Now

    Mikel Zaremba
    30 Jul 2014 | 10:57 pm
    How would you like to see an influx of foot traffic come through your restaurants front door? Scores of people ready to buy your appetizers, entrees, and desserts instead of your competitors just down the street. It’d be great, wouldn’t it? You bet your sweet buns it would be (bakery reference.) But here is what […] The post The #1 Rank Killer in Your Restaurants Local SEO – And How To Fix It Right Now appeared first on Radical Mustache.
  • Local SEO Keyword Research 101

    Mikel Zaremba
    23 Jul 2014 | 10:19 am
    It’s tough to get started. Heck, I just spent like 15 minutes trying to get this article going. Starting is the hardest part. Especially if you don’t know how or where to start. As you get ready to launch your local SEO campaign for your business it’s best to start at the bottom, build a […] The post Local SEO Keyword Research 101 appeared first on Radical Mustache.
  • The Stache 003: Building Citations For Local SEO

    Mikel Zaremba
    22 Jul 2014 | 10:27 pm
    As most of you know by now… building citations is a pretty important part of a local seo campaign. But why? We’ll answer that question and more in this podcast, as well as provide some tools that you can use to help up your citation building game! Tools For This Episode Phil Rozek’s master Citation […] The post The Stache 003: Building Citations For Local SEO appeared first on Radical Mustache.
  • The Stache 002: Local SEO Basic On-Page Optimization

    Mikel Zaremba
    11 Jul 2014 | 11:24 am
    There are a few things that you as a business owner can do to optimize your website for local search. Even if you don’t know a ton of code you can still optimize your site, especially if it’s built on WordPress. In this episode of “The Stache” we’ll discuss title tags, image optimization, and schema. […] The post The Stache 002: Local SEO Basic On-Page Optimization appeared first on Radical Mustache.
 
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    rankjane.com

  • Case study – How to target your audience

    Keyur Lalani
    17 Aug 2014 | 6:56 pm
    In order for a business to thrive in an urban or semi urban setting, the number of customers has to be relatively stable or increasing. This therefore necessitates the need to carry out some advertising by the stores and companies in order to bring in more customers and keep the existing customers happy. The various [...] The post Case study – How to target your audience appeared first on .
  • How Long Should a Blog Post Be? Myths Debunked!

    Keyur Lalani
    10 Aug 2014 | 7:58 pm
    Here at Rank Jane we get emails about this all the time, how long should a blog post be? Does Google like me more if I have over 1,000 words? Do people pay more attention to shorter articles? I’m always confused as to why we keep getting these questions. I feel as though the answer [...] The post How Long Should a Blog Post Be? Myths Debunked! appeared first on .
  • OMG! 7 Surprising SEO Myths You Never Knew

    Keyur Lalani
    3 Aug 2014 | 8:52 pm
    I am constantly surprised by the same SEO myths that I see posted around the internet.  Just go to any SEO forum and you’ll see it chalk full of bad SEO advice and strategies that haven’t worked in years, or in some cases haven’t ever worked at all. Every once in a while we will [...] The post OMG! 7 Surprising SEO Myths You Never Knew appeared first on .
  • Google Pigeon – New Algorithm for Local Search Listings

    Keyur Lalani
    1 Aug 2014 | 8:15 pm
    On July 25, 2014, Google rolled out a new algorithm for its local search listings. No name has yet been given to this new order, but Search Engine Land (SEL) has provisionally called it “Google Pigeon”. More Local Results Expected in Google Pigeon Algorithm Google’s stated intention is to generate local search results that are [...] The post Google Pigeon – New Algorithm for Local Search Listings appeared first on .
  • How to Do Local SEO

    Keyur Lalani
    29 Jul 2014 | 9:25 pm
    Every good SEO practitioner should know the ins and outs of SEO. Local SEO a simple enough form of SEO that a surprisingly large amount of people get wrong all the time. I’ve spent years studying and practicing local SEO, and succeeding, mainly thanks to the fact that most people don’t know what they are [...] The post How to Do Local SEO appeared first on .
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    Digital Direct » Blog

  • SEO services for building suppliers

    Copley Sutton
    1 Sep 2014 | 1:19 am
    The building industry in South Africa has had its ups and downs, but is still one of the busiest industries in Johannesburg, Durban, and Cape Town.   Whether you’re a supplier of tiles, paint, building material, or tools, you too need to compete on an online level by having your SEO done. But what should you look for when hiring a SEO consultant for your company? Here are some suggestions:   Understanding the sales staff For SEO to thrive within a building supplier’s industry, the marketing company you’ve hired must first sit down with your sales staff.   Why? Because…
  • 4 South African ads we just can’t get enough of

    Copley Sutton
    27 Aug 2014 | 1:12 am
    Many would argue that South African advertising needs a shot in the arm. But with these four world class productions, we simply have to admit that some agencies still operate on a world class level.   Klein Kimmie We feel the pain of being confined to our offices instead of being out there living our dreams. Klein Kimmie isn’t afraid to show her office colleagues—and her boss—what she’s really all about.   SA Tourism It’s amazing how this ad manages to show South Africa in just two minutes. The ad tries to convey that South Africa is still a very viable option for tourism,…
  • Why the new SEO diet won’t make you lose weight

    Copley Sutton
    25 Aug 2014 | 3:12 am
    Stop doing your SEO and start being your SEO         SEO consultants are still trying to DO online marketing, instead of making it a part of every day   The SEO diet People have this notion that they need to go on diet to lose weight. Seldom heard is the voice of reason that says, “Stop dieting and start changing your lifestyle!”   SEO is very similar: It’s a lifestyle change for your business. It’s not a temporary quick fix that will land you more business this month because you did something right. SEO is an ongoing process that takes commitment and dedication…
  • 5 Types of managers that will resist your SEO sales pitch

    Copley Sutton
    20 Aug 2014 | 1:14 am
    At the point that you and your sales team endeavour to bring in more clients for your SEO services, you will certainly run in to a whole lot of objections that may deter your motivation. Here are 5 people you are likely to meet and how to overcome the obstacle of their objections:   The straight shooter What he’ll say: “I only need AdWords to market my business which is something I can handle myself!”   This type of manager may be tough to convince otherwise. As an SEO consultant, you already know that it takes more than AdWords to market successfully online. But how do you…
  • Why you should be targeting long-tail keywords

    Copley Sutton
    18 Aug 2014 | 6:12 am
    When your customers Google your industry, what are they typing in to find you? If you fail to check this on a regular basis, you run the risk of losing touch with your clients. It may sound like something rather simple, but keeping track of which phrases pertinent to your industry are trending is one of the most important SEO exercises you can do! What are long-tail keywords? The short answer – long tail keywords are long keyword phrases that contain a varying collection of words. Taking a bakery as an example, let’s see if we can define what a long-tail keyword is—as opposed to a…
 
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    4Walls Blog

  • what’s it like to be an intern @ 4walls?

    Kyle Phillips
    20 Aug 2014 | 1:09 pm
    Icons and graphics Kyle has been working on for both the 4Walls Media Group website and numerous ads in the Hippo I really didn’t know what to expect when seeking out an internship. I just knew that I would need to have one on my resume before graduation. As a new designer, it’s important I have freedom to try new things and discover my style, all while getting feedback from those around me. With that, I didn’t want to start somewhere extremely corporate as my first career defining opportunity. It’s been almost three months working with this crazy, talented bunch and it continues…
  • rehabbing your website with content strategy and a facelift

    Mark Hoban
    30 Jun 2014 | 7:00 am
    There’s a lot that can happen to your web traffic. But what happens when you’ve tried everything and nothing seems to bring your numbers back? You’ve considered the  Algorithm Changes. You’ve taken care of the handful of dead links you had holding you back. You even re-wrote some content that could have been better, but nothing seems to work.   Sound like a familiar situation?  We’ve all been there. But before I start, let me get this out of the way now: the whole point of this post isn’t to throw out industry terms or regurgitate information you…
  • office thoughts: a moment of solidarity for the chicago cubs

    Mark Hoban
    27 Jun 2014 | 8:00 am
    With the USA advancing to the knock-out round of the World Cup, we got to thinking about some of the biggest underdogs in the sporting world. With that in mind, did you know the last time the Cubs won a world series was in 1908? (As an office full of Red Sox fans, we know how it feels to hold it down at the bottom of the barrel. Really, we do.) So, to provide some perspective…. what  did the world look like the last time our hapless friends in the Windy City won the world series?  Let’s take a look… January, 1908 The first New Year’s Ball dropped in Times Square and…
  • so you want to be a developer?

    Cameron Audet
    19 Jun 2014 | 9:00 am
    Do you find yourself asking where do I begin in web development?. If you are like me and get easily distracted click here for the short version This is the first post in my series of cheat sheets for anyone looking to start developing websites professionally. I look forward to your questions and sharing ideas with you. the basic process. Register domain and get a web host. Write code. Upload pages to server. Point domain name to server and view your website Of course this is assuming you have a designer and you are given a layout of what the page should look like. If not then you need a…
  • what’s the big deal with rebranding?

    Mark Hoban
    17 Jun 2014 | 9:41 am
    Netflix went white today. Which brings to mind many of the other high-profile re-brands we’ve all encountered in the last couple of years. As unabashed Netflix addicts and designers, we’d love to know what you think about the new design.  Personally, I like it. But read on for a list of the most public (and in some cases, disastrous) rebranding campaigns from the last couple of years. Let’s not forget, Netflix already tried rebranding once with Qwikster — the company’s solution to separate its streaming service from its “red envelope” mail…
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    Digital Marketing Tips for Small Businesses | WooRank Blog

  • 10 Tips To Increase Comments On Your Blog

    Divi Fernando
    31 Aug 2014 | 11:30 pm
    In recent years content marketing has stolen the spotlight in digital marketing, and blogs in particular have become an integral part of the promotion game. There are many things that contribute to a blog’s success. But after all the effort you put into researching, collecting and organizing content for your blog, how do you truly measure ‘success’? Of course you can examine traffic using a web analytics tool, but the true indicator of a blog’s reach is in the comments. In today’s post we’ll show you ten foolproof ways to increase user interaction on your blog and we’ll…
  • Psychology: The Missing Ingredient In Your Marketing Plan

    Fahad Muhammad
    27 Aug 2014 | 11:30 pm
    How do you go about marketing your brand? Sprinkle in some SEO; add a dash of social media and a teaspoonful of landing pages along with other things. And what do you do after you’ve stewed what you think is the perfect Marketing Bourguignon? Sit and study your metrics- watch intently as colorful graphs slink up and down and cause your heart beat to do the same. (Okay, I admit, that was a bit dramatic) It’s true though, we focus a lot of our attention on the metrics of marketing and although this is the requirement of the marketing jungle, it’s causing us to forget something that’s…
  • 6 Twitter Accounts That You Should Follow If You Are Into Content Marketing + Why

    Karol K
    24 Aug 2014 | 11:30 pm
    Here’s what you’re probably thinking right now: “How original … yet another post telling me who to follow.” Surely,  that is a valid concern, especially considering the fact that there are hundreds of posts online, all telling you about yet another group of awesome Twitter people. But here’s what’s different about ours – aka. what’s in it for you: Instead of listing, say, 50 random accounts and telling you that you should absolutely follow them all or else your business will fail miserably (or something), we’re listing just six.
  • 20 Mobile Analytics Tools For Mobile Website And Apps

    Divi Fernando
    20 Aug 2014 | 11:30 pm
    With rapidly changing technology and from the way people access the internet via mobile more than PCthere arises an increasing demand for detailed analytics for mobile websites and apps. After you have created a mobile site and successfully redirected your mobile visitors to your mobile site, you need more information that tells you how fruitful the redirect is. And if you have a mobile app, you need to know the line of events that happen after a user downloads your mobile app. Today we are going to talk about some of such popularly used mobile web analytics tools  and mobile app…
  • Panda? Penguin? Hummingbird? A GuideTo Feared Google’s Zoo

    Karol K
    17 Aug 2014 | 11:36 pm
    It’s believed that Google makes as many as, wait for it, 600 changes to its algorithms every year. That number is kind of shocking, especially considering the fact that we don’t even hear about most of those changes.For example, right now, people are mainly worried by just three: Panda, Penguin, and Hummingbird (plus their iterations). So, what gives? What’s behind this whole Google’s zoo, and why should we care? What’s “An Algorithm” Anyway? If you’re craving a traditional boring definition then here it is. For the rest of us, let’s just…
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    SunAura Technologies Blog

  • Adwords Introduces Call Conversion Tracking

    Anurag G
    26 Aug 2014 | 9:12 am
    Google introduced call extension feature earlier to adwords campaign that was dedicatedly used for mobile campaigns. I have seen at least 20% of organic visits come from mobile. If you are running a campaign for mobile devices on adwords then website receives more than 20% of traffic from mobile devices. Mobile campaigns are one of the important factors of Adwords. A research has proved that more than 70% of visits come from mobile adwords campaign is through click-to-call. Do you have tracking system that tracks leads coming from mobile devices? Google has introduced call-tracking software…
  • AdWords Introduces Product Ratings for Product Listing Ads

    Anurag G
    6 Aug 2014 | 9:37 am
    On 29th of July, Google AdWords added a new dimension to the world of advertising on the Internet – Product Listing Ads with product reviews. For those who don’t know Product Listing Ads; these are search ads that offer greater information about the product such as product image, price and the merchant name. Product Listing Ads with product reviews would help advertiser having good number of reviews of their products on their sites. These reviews should be genuine. Advertisers who don’t have reviews will miss the advantage of new feature introduced by Google AdWords. This…
  • Tips for Successful LinkedIn Article Writing

    Anurag G
    31 Jul 2014 | 11:03 am
    LinkedIn is a leading professional social networking site in the world where you will find list of professionals from various industries. LinkedIn has many authentic users than any other social networking sites. Publishing articles on LinkedIn was a hot topic in February. LinkedIn is now officially made article publishing platform publicly available before few months. This facility is used to improve user’s credibility and content. LinkedIn has not given article publishing option to all users. You need to send a request to LinkedIn with authentic profile then their editorial team verifies…
  • How to Use Twitter to Increase Newsletter Sign-Ups?

    Anurag G
    26 Jul 2014 | 6:36 am
    Twitter is one the best social networking sites in the world. Twitter allows you to connect user with just hashtags; you can directly interact with users which is advance marketing technique. Twitter is now becoming popular social media marketing site in India. Newsletter is a popular marketing tool. The fan who reads your newsletter is your most valuable resource. They are the one who make your brand popular.  You can use newsletters for blog, events, news etc but building mass number of audience is a tough task. Twitter newsletter is one marketing tool which you can increase your…
  • Boost Traffic to Your Blog with Content Marketing

    Anurag G
    18 Jul 2014 | 9:53 am
    Marketers continue to invest more time and money in content marketing across the world. It is important to create quality content but sometimes marketers fail to do market their content in a proper way that defeats the purpose of creating useful content. When you create content, it should be seen and shared. Don’t create content just for posting on the Internet. Any content that lies unread does not serve any purpose.  You can easily understand if people are interested in the content you post by reading their comments and tones of expression.  Sometimes,  a good piece of content lies…
 
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    SEOAsh

  • Are You Using PPC As Part Of Your Online Strategy?

    SEOAsh
    19 Aug 2014 | 1:52 am
    The Adwords adverts displayed when searches are made on Google are clicked by around 35% of users making this a very significant area in terms of traffic. Our clients who use Pay-Per-Click consistently make profits each month from advertising on Google Adwords. In general, a properly structured Adwords campaign can produce a conversion rate similar to the organic search traffic of a web site. A new campaign will typically make a loss during the initial set up stage (usually 2 – 4 weeks) while we evaluate the profitability of different keywords and advert groups. However, once the campaign…
  • 4 top tips on how to get published in order to land a creative writing job

    SEOAsh
    19 Aug 2014 | 1:48 am
    If you want a job in creative writing you almost certainly need a portfolio of work – it’s inevitable that employers will want to see examples of your work before taking you on as a writer. But how do you get a portfolio of published writing if you’ve never worked in writing before? Further still, how can you really impress an employer with your portfolio? I decided to ask a group of published authors what tips they had to offer: Holly: it pays to be connected “Go to writers’ events like literary festivals, readings and seminars. Try and get in with the organisers rather than the…
  • Free Website Auditor

    SEOAsh
    31 Jul 2014 | 6:00 am
    Your browser does not support iframes. visit www.WooRank.com to make website reviews. The post Free Website Auditor appeared first on SEOAsh.
  • Our Web Design Process

    SEOAsh
    29 Jul 2014 | 7:33 am
    How We Handle a Web Design Project A lot of prospective clients come to us with no real clear idea of the process that we go through when designing and building a website. This is understandable – an end client will have only one thing in mind: They want a website that does certain things and generally-speaking, they’ll want it as soon as possible. Consultation, Costing, Design, Code, Content, Launch Every web project that we undertake has six distinct “stages” to it. We follow these stages with distinct cut-offs between them because it allows a client enough time to make up their…
  • 5 things a digital agency needs

    SEOAsh
    29 Jul 2014 | 7:07 am
    In this post I want to talk about a few things that we have found vital to ensuring everyone works to their full potential and has a happy time in our office. Comfortable Chairs Let’s face it, you spend more time sat in your office chair than doing pretty much anything else. If they’re not comfortable, you’re not going to be happy. Good office chairs can be expensive but there are a few cheap gems floating about. We actually managed to beg and borrow the ones we have in our office but I’ve recently gone on a hunt for some more as we’re quickly running out as the office fills up.
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    El Dorado SEO

  • Pigeonholed: How to Avoid Google’s Algorithm Wrath!

    Christopher Arnell
    13 Aug 2014 | 9:57 am
    Anyone who has ever dealt with a persistent pigeon problem knows that as soon as you find one method of deterring them, the pigeons find another way to make a nuisance of themselves. If you’ve been working with SEO and local SEO in particular recently, you might have had that same feeling of continually solving one conundrum only to have Google change things up again and send you in search of yet another solution. It seems fitting then that latest Google algorithm update has been dubbed Pigeon after those pesky urban dwellers. However, as with every Google update, there is a logic…
  • Why Local SEO Matters

    Christopher Arnell
    9 Aug 2014 | 8:45 am
    You may feel that you have finally started to use SEO effectively for your business, but now you’re being told that you need to pay attention to local SEO as well. Keeping abreast of SEO can be frustrating for a business owner, but the rewards that can be reaped from local SEO make learning more about it worth your time. If you’re already familiar with SEO, then learning how to localize your results should not be too difficult. If you’re just starting to explore SEO, you can teach yourself about local SEO in tandem with learning about SEO as a whole. If a significant part of…
  • Appetite for Construction: Building a Search Engine Optimized Website

    Christopher Arnell
    4 Aug 2014 | 7:05 am
    Most people think of SEO as being about keywords, but there is far more to building a website with strong SEO. In fact, relying on keywords to the exclusion of anything else will have the opposite effect. Google will penalize sites that practice keyword stuffing, have poor content and offer a poor user experience. That user experience is key. One thing to keep in mind about SEO is that it is ultimately about the user. Google is working to ensure that users get more targeted search results to the best content on the web, so one aspect of SEO best practices is to ensure that the site has…
  • Malware Infection Wreaking Havoc on WordPress Sites

    Christopher Arnell
    25 Jul 2014 | 12:05 am
    My site was hit last Thursday by a very intense Malware infection. What I have learned and implemented over the last few days has been daunting yet very educational.  I noticed the first signs of trouble on Thursday but after further investigation I thought I had the issue handled and that it was only a buggy plugin. After the plugin was removed, wordpress seemed to function properly. I went about my business thinking everything was ok. Note to reader: I am an SEO Consultant and Online Marketer. My Virus and Malware hunting skills are ok but certainly not at expert level. I am a mid-level…
  • Helping Roseville’s Dancing Man

    Christopher Arnell
    16 Jul 2014 | 11:08 pm
    One of the things that I have learned since becoming friends with Clifford is how easy it is for people to slip through the social safety nets. The amount of paperwork and bureaucracy is often times overwhelming even for the most astute individual who may fall on hard times for one reason or another. With Clifford being mentally and physically disabled, it adds a whole layer of extra challenges. He did not have to become homeless. If there was one person in his life watching out for him, just a little, he would have been able to reconcile his financial issues and keep his apartment. The…
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    Linkody's Blog

  • Linkody introduces Disavow Tool to get rid of penalties fast

    George Mathew
    29 Aug 2014 | 4:16 am
    Google has been battering webmasters with a never stopping barrage of algorithm updates and tweaks. Not to mention the periodic refresh to Panda, Penguin and all the manual penalties in action. (Also see Google’s Pigeon update: What does it mean for the SEO world?) Added to that are emails like this (See Hello, this is an extortion email) Here is the answer John Mueller (Webmaster Trends Analyst at Google) gave to this question. Can someone affect your site by building unnatural links to it? June 7, 2013 John Mueller: “With negative SEO, most people mean that a competitor is creating…
  • Top Reasons why you Need to Check your Website’s Backlinks

    George Mathew
    18 Aug 2014 | 9:11 am
    Do you have a website and looking for ways to get more traffic? One of the ways to get better ranking and more traffic is by building backlinks to your website. Contrary to what Google wants us to believe, backlinks haven’t lost any of their might and are still a strong indicator of site quality. Links from reputed and well-ranked sites will improve the ranking of your site. However, as you look for ways to gain more traffic through backlinks, you need to be aware of certain things. Times have changed and the wrong backlinks can also cause a disaster. This is why it is important to check…
  • Google’s Pigeon Update: What does it mean for the SEO world?

    George Mathew
    11 Aug 2014 | 7:00 am
    Google recently unveiled the Pigeon update to its search algorithm, engineered to improve local search. The name Pigeon has been coined by the folks over at SearchEngineLand and not Google itself. Google, in reality, has not even indicated that there has been an update. However, fluctuations in the SERPs and other tell-tale signs have led us to conclude that there has been a major update. This update is expected to strengthen the ties between organic and local search indicators as well as deliver improved accuracy over location rankings. This update aims to provide local search results that…
  • 30 amazing tools to make your blogging life easy

    George Mathew
    22 Jul 2014 | 5:00 am
    In order to be successful in blogging, you need to treat it as a business. However, to run a business, you need the right set of tools because you can’t do everything alone. I have collected some of the best known tools that will help you run your blog in the most efficient manner. Many of these are free, a few are paid but well worth the price. Let’s dive in. WordPress This is seriously the best tool for blogging ever. For two years I was stuck with Blogger and then I finally made the shift to WordPress. WordPress is monstrous counting all the goodies that it has to offer. There are…
  • 7 days SEO penalty recovery case study

    François Mommens
    16 Jul 2014 | 9:06 am
    On Monday, we got hit by a brutal Google SEO penalty. The number of impressions went down by a factor of 100 overnight. On Friday the next week, the penalty was removed and the number of impressions went back to it’s previous level. The penalty lasted exactly 7 days. Just after being penalized, shocked and dumbfounded I vented my frustration through a diatribe against Google. (see A rant about Google’s tyranny) Then it was time to think of what could have triggered the penalty. There was no message in WT, so this was obviously an algorithmic one. A first quick check with Panguin…
 
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    VTNS Solutions Blog

  • The Essential Guide To Setting Up Google Analytic in 6 Easy Steps

    Adegboye Adeniyi
    26 Aug 2014 | 6:35 am
    Data- The most important information you need to grow your business. It does not matter how much you spent designing your website. It does not matter how long your website has been in existence. In fact the older the website, the more important you need the data for your website. Data will give you an insight into how many people visits your website (number of traffic), where they come from (channels), how long they stay (bounce rate) and where they leave (exist points). All these information are crucial to the successful running of your business. Without relevant data, you will only be…
  • Case Study: One A/B Testing That Can Improve Your Email Open Rate

    Adegboye Adeniyi
    15 Aug 2014 | 6:50 am
    You must have known that one way to further build trust, long time relationship and sell more of your services or product is to invest in email marketing. Email marketing or what is known as permissive marketing has been a practice that has existing for long and it has been proven to have the highest conversion rate. When a web visitor comes into contact with your website and subscribe directly to your newsletter or indirectly through an offer on your website, they invariably share with you one small but crucial part of their life with your; their email address. By giving their email in…
  • How Much Does SEO Cost

    Adegboye Adeniyi
    28 Jul 2014 | 1:38 am
      One of the most crucial decisions you will have to make as you begin to promote your business online is to determine how much of your marketing funds you should invest in search engine optimization. SEO unlike other forms of online marketing like the Google adwords, social media marketing and email marketing does not have a clear price list or standard cost. Take Facebook ads for instance. You can decide to follow their advice and start your marketing campaign with as little as $1 a day or if you intend to use email marketing, you can sign up with mailchimp and pick a price plan of $20…
  • 6 Reasons Why You Should Quit Blogging

    Adegboye Adeniyi
    15 Jul 2014 | 8:35 am
    Lot of business started blogging without fully understanding that inbound marketing can take a lot of time and effort. The whole process begins with generating ideas for your blog topic, finding the appropriate image to go with each blog post and getting readers to visit your blog. When you finally get readers to your blog, you want to make them keep coming back so they can become a repeat visitor. It is only repeat visitors that turn into paying customers. All this seems enticing and interesting but you have been blogging for over a year now and all the promise traffic and leads are nowhere…
  • How Long Will It Take to See Results From Search Engine Optimization?

    Adegboye Adeniyi
    12 Jun 2014 | 8:35 pm
    I want to sign an SEO Contract with you but I want to know how long I need to wait before my website is listed on the first page of Google as a measure of the result of your Search Engine Optimization? Is it possible to pay Google so that they place my website on their first page? My boss needs to see that this SEO thing is working? We need to sell more of our products so how soon can I get my website to the first position of Google since I heard my sales will increase if my website is listed? When do I really start seeing my SEO result so I can move on to other things? These question phrased…
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    Weblinx News

  • No Need to Worry About Duplicate Content When Using Mobile Sites

    Marcus Slinger
    21 Aug 2014 | 3:49 am
    Mobile websites are incredibly important nowadays, however, there are many SEOs and webmasters out there who are concerned about the issues that they could potentially cause when it comes to duplicate content. When going responsive, or using the same URL, your duplicate content worries can vanish completely, however, not everyone is going down this route, some people are instead choosing to go down the “m.” road. For example, instead of us keeping the URL “www.weblinxlimited.com”, we would us “m.weblinxlimited.com.” John Mueller of Google said the following within a Google…
  • Google Guideline Update, Google Go After Guest Blogging Sites Again

    Marcus Slinger
    15 Aug 2014 | 1:23 am
    Yesterday Google rather quietly updated their webmaster guidelines and it took a while before anyone actually noticed this. Within the “little or no original content” section of the website they added an example reference for “Low Quality Guest Blog Post.” With Google concentrating on low quality content so much recently I don’t think anyone would be surprised to see manual actions for guest blogging, nothing link specific, but content specific penalties. Below you can screenshots of the page before and after the edit: After: Google have gone after those using guest blogging for…
  • Refreshing The Penguin Algorithm Is Not So Easy!

    Marcus Slinger
    14 Aug 2014 | 4:16 am
    As many of you may know by now, it has been a very long time since the penguin algorithm has been updated or refreshed, with over 10 months since the last refresh. However, the sad part about this non updating algorithm is the fact that many Webmasters who have spent the last 10 months trying to fix their websites are in a sort of box, waiting for their website to rank once again. There are many people out there who own websites that are suffering massively and many businesses who simply cannot sustain their payroll with such a hit on their website, in fact some of the smaller shops and…
  • A Google Update Has Happened Once Again (Allegedly)

    Marcus Slinger
    12 Aug 2014 | 1:30 am
    We have seen significant signs over this past weekend about a possible update that was pushed out, this was first spotted when some chatter was seen within the WebmasterWorld forums. The Chatter was also sent via emails to each other, which normally consisted of screenshots, alongside the tracking tools seeing some kind of spike. This mentioned update seemed to happen on either August 8th or 9th and it continued over the weekend. Below you can see some quotes that came from the WebmasterWorld thread: Alongside the quotes, you can also see some screenshots from the various automated tools out…
  • Sandbox in the Mainstream

    Marcus Slinger
    1 Aug 2014 | 1:14 am
    You may remember, around a month ago, there was some early discussion within the Blackhat SEO Communities about a possible new sandbox update, which if true would be known as Sandbox 2.0. This sandbox update that people have been talking about would target the churn and burn websites and stop them ranking well. Well, this conversation, which previously only happened within Blackhat forums, is now creeping its way into the more mainstream SEO forums. As was stated back then, Google sandbox was a term which was thrown around in 2004 when SEOs and Webmasters noticed that their brand new websites…
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    Avanti Vision Digital Marketing Blog

  • The Top 5 Questions Asked About Inbound Marketing

    12 Aug 2014 | 7:00 pm
    This post addresses the top 5 questions asked about inbound marketing.  
  • Google's Summer Updates Shake Up Local Search, and Rich Snippets

    8 Aug 2014 | 9:00 am
    As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google. In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location. 
  • Video SEO & Why You Should Consider It?

    4 Aug 2014 | 7:47 am
    You’ve probably heard the term SEO or Search Engine Optimization thrown around quite a bit these days. It’s the constantly changing process of getting your website found by search engines such as Google, Bing, Yahoo and others.
  • Length Does Matter When It Comes to Video

    30 Jul 2014 | 6:02 am
    We get a lot questions about video. The most frequent questions is: what is the best length for my video? Length matters when it comes to video. Every video should have a specific purpose for its intended audience and the videos should focus on quality content that is: visually appealing, engaging educational enough to hold peoples attention.
  • Digital Marketing VS Print Marketing Spend

    27 Jul 2014 | 11:03 am
    The print vs digital debate has been ongoing for several years now. We’re now at the tipping point and beginning to see the shift in this marketing industry. Just take notice of how many people are using their smartphones, tablets or computers daily to search for products or services and the decline in reading a newspaper, magazine or junk mail.
 
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    iRISEmedia.com

  • Mobile Payment Apps To Download

    Alex Noudelman
    29 Aug 2014 | 7:53 am
    Not long ago, before mobile payment apps were a reality, if a business wanted to get paid they would print an invoice, mail it to the customer and wait several weeks for the cheque to be sent. This was one time-consuming and expensive process. When the cheques arrived, they were deposited in person at the local bank. With a mobile payment app, payments are collected much quicker, often as soon as the client receives the invoice in his inbox. This increases cash flow and productivity for both the business and the client. The client doesn’t need to write a check and stick it in the mail and…
  • Homer Simpson Takes The ALS Ice Bucket Challenge

    Alex Noudelman
    27 Aug 2014 | 11:08 am
      After sweeping the globe, the ALS Ice Bucket Challenge has now reached Springfield. Watch as the town’s key citizen Homer Simpson participates in the challenge. Who does he nominate? What is his reaction? How much does he donate? Click play to find out!     Quick Facts about the Challenge - YouTube cites about 2,330,000 videos related to Ice Bucket Challenge. If each video was approximately 60 seconds long, you would finish watching the videos in November of 2018. - Over 2.4 million videos related to the challenge have been shared on Facebook. - Over 50 political…
  • How To Use Google’s “Search By Image” Tool

    Alex Noudelman
    27 Aug 2014 | 10:30 am
    It’s not every day that you get excited about some features you see on Google. The “Search by Image” feature is an exception. It’s one amazing tool that works similarly to TinEye; you simply upload an image (or copy paste image URL) and find all the indexed instances of that image used on the internet. This blog post highlights the ways search engine marketing specialists are actively using the Google Reverse Image Search and explores the terminology you should be familiar with: 1. To Detect Fake Accounts Nowadays, social media is full of questionable profiles and fact statements and…
  • 10 Curious Facts about Twitter

    Alex Noudelman
    26 Aug 2014 | 2:38 pm
      Twitter is a online social media platform as well as microblogging service that allows users to send and read short 140-character text messages, called “tweets”. While it is one of those networks that you either love or hate, our job today is to try to convince you to start loving it! Not only is Twitter a powerful tool to communicate with your customers, answer customer-related questions and concerns, and engage in different conversations happening over the social network, it is also a great network to meet and prospect new prospects and leads. Here is a compilation of 10…
  • What Websites Does Google Like Most?

    Rafi Hecht
    25 Aug 2014 | 9:13 am
    “Focus on the user and all else will follow.” –  Google This is a question that many Search Engine Marketing companies and its specialists ponder during their days off. Google’s search engine uses a number of different methods to determine which pages are indexed and which ones should be displayed first. Their rankings formula is a secret, but there are always a few things you can do to make your positioning better. These tips may not make your website the first one to appear in the list, but they just may help you move up a little.   Sites with Content Rich…
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    Red Giant Digital | Creative Marketing Agency

  • How Coolest Became The Most Successful Kickstarter Ever

    Kyle Matthew Hilton
    31 Aug 2014 | 11:39 pm
    Tweet Share on Tumblr On Friday 29th August 2014, Ryan Grepper’s Coolest closed its Kickstarter campaign with over $13million in donations to become the most successful project on the renowned crowdfunding platform ever. The ’21st Century Cooler that’s Actually Cooler’, which had an original goal of $50,000, went on to surpass Pebble’s smartwatch campaign total of $10.2million […] The post How Coolest Became The Most Successful Kickstarter Ever appeared first on Red Giant Digital | Creative Marketing Agency.
  • Change This & Your Social Media Strategy Will Work

    Marius Fermi
    29 Aug 2014 | 11:36 am
    Tweet Share on Tumblr I’ve been part of many discussions, by which I mean arguments, on forums and blogs alike and almost all have been in the name of social media – specifically to ensure that it doesn’t become the ugly duckling in the world of digital marketing. This is what I’m up against: “It doesn’t […] The post Change This & Your Social Media Strategy Will Work appeared first on Red Giant Digital | Creative Marketing Agency.
  • Buzzfeed & Upworthy Beware – Facebook Changes ‘Click Bait’ Algorithm

    Marius Fermi
    26 Aug 2014 | 2:30 pm
    Tweet Share on Tumblr We’ve all slowly got used to Facebook constantly changing their algorithms, though they certainly don’t carry the kind of clout Google’s changes do, but this one is hopefully going to reclaim many lost minutes of your day. Facebook’s announcement, which provides an example of what is they’re trying to stop, defines click bait as: […] The post Buzzfeed & Upworthy Beware – Facebook Changes ‘Click Bait’ Algorithm appeared first on Red Giant Digital | Creative Marketing Agency.
  • Instagram Introduces Ad Analytics

    Kyle Matthew Hilton
    25 Aug 2014 | 2:16 am
    Tweet Share on Tumblr Instagram are finally bringing ad analytics to the popular photo-sharing app to help brands actually figure out whether or not their adverts are effective. Slightly overdue, we reckon. It’s no secret that Facebook are going hell-for-leather when it comes securing strong ad revenues through its platforms – a difficult feat considering […] The post Instagram Introduces Ad Analytics appeared first on Red Giant Digital | Creative Marketing Agency.
  • Coffee Cup Art That Adds A New Dimension To Your Fix

    Marius Fermi
    23 Aug 2014 | 1:07 pm
    Tweet Share on Tumblr Sometimes that morning fix of coffee just isn’t enough. You know, that day where everyone and everything seems to be against you. Well sometimes finding solitude, or just plain awesomeness, can be found on that good ol’ cup of yours when you take a swig of your caffeinated weapon of choice. Artist Cheeming […] The post Coffee Cup Art That Adds A New Dimension To Your Fix appeared first on Red Giant Digital | Creative Marketing Agency.
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    Big Red SEO - Omaha SEO and Web Design » Blogs and Articles

  • There’s No Such Thing as Short-Term SEO, Omaha!

    Conor Treacy
    29 Aug 2014 | 8:56 am
    We here at Big Red SEO have heard many of our potential clients talk about the process of search engine optimization like it can be turned on and off like a light switch and still be effective. We don’t know where they got this idea, but since so many people think this is true, that […] The post There’s No Such Thing as Short-Term SEO, Omaha! appeared first on Big Red SEO - Omaha SEO and Web Design.
  • SEO Omaha 101: Secrets for Creating Viral Content

    Kim at Big Red SEO (The Omaha SEO Company)
    27 Aug 2014 | 8:29 am
    If you run a business that thrives on lots of web traffic and brand awareness, there’s nothing better than that “hittin’ it outta the park” feeling you get when a piece of content you wrote goes viral on social media. When that happens in SEO, Omaha businesses are suddenly thrust into the spotlight, traffic and […] The post SEO Omaha 101: Secrets for Creating Viral Content appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Google Says Move to HTTPS for Better SEO

    Conor Treacy
    25 Aug 2014 | 8:21 am
    It’s been an interesting first week of August this year. There’ve been a number of new updates by Google in the past couple of weeks, but the latest announcement on August 6, 2014 has been a huge game changer in how web pages are to be displayed for visitors, including changes to Google’s Algorithm regarding […] The post Google Says Move to HTTPS for Better SEO appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Internet Marketing in Omaha: Who Reads Your Blog?

    Kim at Big Red SEO (The Omaha SEO Company)
    22 Aug 2014 | 8:15 am
    When you listen to professionals talking about internet marketing in Omaha, the first buzzword you generally hear is “content,” as in “Content is King.” That’s all well and good, of course, but not if you only take it to mean that your business should flood the internet with blog posts without any concern as to […] The post Internet Marketing in Omaha: Who Reads Your Blog? appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Creating Your Omaha SEO Prioritized Action Plan

    Conor Treacy
    20 Aug 2014 | 8:45 am
    When it comes to search engine optimization, the best approach is an orderly one. Your business needs a step-by-step strategy for making your website more user- and search engine-friendly, and that’s just what you get when you work with our team at Big Red SEO. We perform audits and provide recommendations for changes we can […] The post Creating Your Omaha SEO Prioritized Action Plan appeared first on Big Red SEO - Omaha SEO and Web Design.
 
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    Website Design Company & Website Development Company

  • Important tips for making Blog

    1 Sep 2014 | 4:13 am
      Hello Readers!!We are happy to give you some of Important tips for making Blogs as mentioned below. Your Blog Must have Fresh Contents and Unique TopicsYour Blog should have multiple Outbound Links to Generate Traffic.Blog-posts must have something meaningful and understandable for the reader.Blogs should have sharing option along with Popular Social Media Websites.e.g.Facebook, WordPress, Twitter, Linkedin, Google+, Path, Tumblr and Email Option as well Digital BrandingThanksKunal Sharma.you can anytime contact us via Skype Id:red.symbol40 ;or Email Us:…
  • How to grow traffic on Social Media

    31 Aug 2014 | 9:52 pm
    Most of the webmasters as well as social media users must have been thinking about how to grow traffic on social media like Facebook, Twitter blogs, etc.Here are some tips related the same.1. Engage with grouos or pages related to the type of your page.2. Follow tweets or posts of the pages you follow. It will help you to mark your presence on those pages.3. Have more and more followers as well as likers for your page and posts as well to promote your business.4.Post messages as well as tweets related questions and make an open forum for your users.5. Last but not least, put your social media…
  • What is the use of Meta Tags on Website

    29 Aug 2014 | 10:34 pm
    What is the use of Meta Tags on Website?Meta tags are a right way for webmasters to provide search engines with details about their sites. Meta tags can be used to provide information to all sorts.Meta TitleThe Meta <title> tag is necessary in all HTML documents and it describes the title of the document. This tag displays the page title in browsers toolbar and in the search-engine results (SERPs). It also provides a title for the page when it is added to favorites. An explanatory Meta <title> tag is important in serving search engines verify your web page's relevancy for definite…
  • What is Social Media Marketing

    27 Aug 2014 | 10:52 pm
    What is Social Media Marketing? Social media marketing refers to the method of gaining website traffic or attention through social media sites. Social media marketing programs usually core on efforts to generate content that attracts interests and encourages readers to share it with their social networks. At Red Symbol Technologies, we've created this guide to supply you with the social media promoting coaching you would like to higher your business. We wish to allow small businesses on short budgets an alternate to hiring a social media marketing agency or paying for social media marketing…
  • On Page Optimization

    26 Aug 2014 | 2:35 am
    http://wp.me/p4TyZA-j
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    Website Design and Development

  • URL Parameters in Google Webmaster Tools for Crawl and Index

    krunal@redsymboltechnologies.com
    2 Sep 2014 | 1:02 am
    URL Parameters in Google Webmaster Tools Hello Readers, here we will discuss about one of the finest and useful tool for indexing and crawling the webpage which is known as URL Parameters in Google Webmaster Tools. Simply you need to login into your Google Webmaster Account from there you need to go in to section Crawl URL Parameters. Note: With this fantastic tool you can Help Google to crawl your website more proficiently by indicating how we should handle parameters in your URL. Crawling and indexing pages with the same content is an ineffective use of our resources. It can bound the…
  • What is the use of Meta Tags on Website?

    krunal@redsymboltechnologies.com
    29 Aug 2014 | 10:48 pm
    What is the use of Meta Tags on Website? Meta tags are important part of on page SEO for Website to provide search engines with details about its content. Meta tags can be used to felicitate information to all sorts. Meta Title The Meta <title> tag is necessary in all HTML documents and it describes the title of the document. This tag displays the page title in browsers toolbar and in the search-engine results (SERPs). It also provides a title for the page when it is added to favorites. An explanatory Meta <title> tag is important in serving search engines verify your web…
  • How to Increase Your Page Rank:12 Steps

    krunal@redsymboltechnologies.com
    28 Aug 2014 | 6:06 am
    How to Increase Your Page Rank: 12 Steps Correct approach is for getting your site on the first page of Google; your page rank is a big pointer of how fine your page is performing. Your page rank is based on a combination of the quality of your content, your search engine optimization, and your links and viewership. Improving all of these aspects will lead to an increase in your rank. Part 1 of 4: Have Quality Content Focus on your Content: The Most common and important part is your website’s content to have good rank on Google. Making Qualitative content is not a simple task, and contains…
  • What is the meaning of Broken Links?

    krunal@redsymboltechnologies.com
    25 Aug 2014 | 10:16 pm
    What is the meaning of Broken Links? Very few SEO specialists might aware about this. Anyways I would like to put up some of my knowledge in this blog. Broken links play very vital role in On Page SEO. On website, we create hyperlinks on some of the important words. Example: Content: Laura is from Australia and she is SEO specialist. In the above sentence if I put hyperlink on “SEO” word, let say www.example.com Coding: <a href=”http://www.example.com“>SEO</a> However, if www.example.com, is not working or it is showing “404 Error” page then in the whole web…
  • What is Off Page SEO?

    krunal@redsymboltechnologies.com
    21 Aug 2014 | 6:07 am
    Distinct On- page SEO, off-page SEO consult with activities outside the boundaries of the webpage. the foremost necessary are: Link Building Social Media Social bookmarking We will cross-check these very well below however initial let me justify regarding the importance and advantages of off-page SEO. Why is Off-Page SEO important? Search engines are making an attempt for many years to search out the simplest way to come back the most effective results to the searcher. To do that, they take into consideration the on-site SEO factors (described above), another quality factors and off-page…
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  • The 2014 Google Analytics Resources For Your Learning

    yasirsalman57@gmail.com
    21 Aug 2014 | 3:48 am
    The best data analysis tool on the web, the Google Analytics is there for you and the best thing is that it is free to use. But having such revolutionary software for your business at your reach can only be useful if you are aware of the tips and tricks to use it. So learn these wisdom bits and get the most of your efforts put in your business. Learning sources for Beginners: Beginners have a lot of things to learn and going through these posts and articles you will be able to get to the first step of the analytics. The Complete Guide to Setting up Google Analytics: This blog post can explain…
  • Beginners Guide to SEO

    yasirsalman57@gmail.com
    4 Jun 2014 | 10:59 pm
    Become the master of SEO with these 50 refined resources The fight for ranking has been going on since the quality websites started to pop up on the search engines and it sure will continue with the experts providing the services to take the website development and optimization to the new level of technicality. Plus the Google updates that keep tabs on the quality of the websites shove you to keep your website up-to-date or lose its ownership. This has become a complex technical job to keep the site updated and in the 1st page of the SERP. Many companies even have their own SEO experts doing…
  • Unveiling 55 causes leading your website to be penalized

    yasirsalman57@gmail.com
    2 May 2014 | 3:01 pm
    Google has taken the web browsing to another level of success. After all they want their consumers to get the best and this quest of google to provide their customer with the quality has cost the websites a lot. The mission of google is to bring the authentic, original and more inventive websites to the main stream. They know that their viewers put their trust into them, take an example of Nexus mobile, when it came out to market, the running brand was not the collaborating companies but “The Google”. When your followers trust you, you have to keep up your end and when the google search…
  • This is a Blog!

    yasirsalman57@gmail.com
    11 Mar 2014 | 6:19 am
    “Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, The post This is a Blog! appeared first on .
  • Welcome to Yasir’s Website

    yasirsalman57@gmail.com
    4 Oct 2013 | 8:36 am
    “Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.” The post Welcome to Yasir’s Website appeared first on .
 
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