SEO (Search Engine Optimization)

  • Most Topular Stories

  • CMOs to Invest More in Brand Experience with Content Marketing

    ClickZ News
    28 Aug 2015 | 11:53 am
    New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure.
  • How To Rank In The Top Spot For Local Search Queries

    Search Engine People Blog
    Bernadette Coleman
    27 Aug 2015 | 6:50 am
    No matter how unique your business, there's a pretty good chance there is at least one other like it. And it's probably located in or near your business area. Because there's so much competition, it's important to stay relevant in […] Post from: Search Engine People SEO BlogHow To Rank In The Top Spot For Local Search Queries--Written by Bernadette Coleman, The post How To Rank In The Top Spot For Local Search Queries appeared first on Search Engine People Blog.
  • Are Keywords Relevant in 2015?

    Search Engine Guide : Small Business Search Marketing
    27 Aug 2015 | 12:42 pm
    by Jayson DeMers SEO best practices frequently get revised as new algorithm updates are released by Google and Bing. These changes render some tactics more popular, and others entirely irrelevant. Keyword research, and the obsession with keywords when it comes to SEO campaigns, is a prime example of this. Years ago, prior to the April 2012 launch of Google's Penguin algorithm, using the right keywords strategically within your website content as well as within the anchor text of inbound links to your website was the best way to increase your rankings for those specific keywords. However,…
  • Making Your Support Content More SEO Friendly

    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
    Tom Demers
    28 Aug 2015 | 9:30 am
    Does your website have a support section, community forums, Q&A content, or similar? If so, columnist Tom Demers has tips for using this often valuable content to get more search visibility. The post Making Your Support Content More SEO Friendly appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google AdWords or SEO? What is better?

    Free Weekly Search Engine Optimization SEO News
    25 Aug 2015 | 7:36 am
    Paid search marketing on Google AdWords and other sites is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business. There are also many drawbacks. Which is better? AdWords or SEO?
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: Google News Editors Pick App, Google Home Service Ads & Mobile App UI

    Barry Schwartz
    28 Aug 2015 | 1:10 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Google News Editors Pick App, Google Home Service Ads & Mobile App UI appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Google Home Services Ads Launch In AdWords Express

    Ginny Marvin
    28 Aug 2015 | 9:42 am
    Limited to the San Francisco Bay Area, the ads are available to a plumbers, locksmiths, house cleaners and handymen. The post Google Home Services Ads Launch In AdWords Express appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Making Your Support Content More SEO Friendly

    Tom Demers
    28 Aug 2015 | 9:30 am
    Does your website have a support section, community forums, Q&A content, or similar? If so, columnist Tom Demers has tips for using this often valuable content to get more search visibility. The post Making Your Support Content More SEO Friendly appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Pros & Cons of Responsive Landing Pages For SEM

    Abraham Nord
    28 Aug 2015 | 6:51 am
    Columnist Abraham Nord explores the benefits and disadvantages of one of the more common technical configurations for mobile sites: responsive design. The post Pros & Cons of Responsive Landing Pages For SEM appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Social Profile SEO: Optimizing For Rankings & Search Visibility

    Tony Edward
    28 Aug 2015 | 6:23 am
    Social media marketing is important in and of itself, but columnist Tony Edward reminds us that it can help with search engine optimization (SEO) and online reputation management as well. The post Social Profile SEO: Optimizing For Rankings & Search Visibility appeared first on Search Engine... Please visit Search Engine Land for the full article.
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    SEO Book

  • Virtual Real Estate Virtually Disappears

    Aaron Wall
    21 Aug 2015 | 12:33 am
    Back in 2009 Google executives were scared of not being able to retain talent with stock options after Google's stock price cratered with the rest of the market & Google's ad revenue growth rate slid to zero. That led them to reprice employee stock options. That is as close as Google has come to a "near death" experience since their IPO. They've consistently grown & become more dominant. In November of 2009 I cringed when I saw the future of SEO in Google SERPs where the organic results were outright displaced & even some of the featured map listings had their phone numbers…
  • Yahoo! Search Testing Google Search Results

    Aaron Wall
    1 Jul 2015 | 6:44 am
    Search PandaMonium A couple days ago Microsoft announced a deal with AOL to have AOL sell Microsoft display ads & for Bing to power AOL's organic search results and paid search ads for a decade starting in January. The search landscape is still undergoing changes. I am uncertain to what degree they are testing search results from Google, but on some web browsers I am seeing Yahoo! organics and ads powered by Bing & in other browsers I am seeing Yahoo! organics and ads powered by Google. Here are a couple screenshots. Bing Version Google Version Comparing The SERPs Notable differences…
  • Web Design Resources for Non-Designers

    Spartan Media
    1 Jun 2015 | 1:25 pm
    Most of you are too busy monitoring Google's latest algorithm updates, examining web analytics, and building links and content to stay up to date on the design world. Usually, creative people who excel at design aren't very good at the left-brain thinking required to succeed in the highly-technical search engine optimization industry. Likewise, very few people with the analytical mindset required for search engine optimization would do well in the free-spirited design industry. Unfortunately, in the real world, you're often expected to do exactly that. And while most people understand that it…
  • But First, A Word From Our Sponsors...

    Aaron Wall
    6 May 2015 | 1:22 am
    Yesterday Google shared they see greater mobile than desktop search volumes in 10 countries including Japan and the United States. 3 years ago RKG shared CTR data which highlighted how mobile search ads were getting over double the CTR as desktop search ads. The basic formula: less screen real estate = higher proportion of user clicks on ads. Google made a big deal of their "mobilepocalypse" update to scare other webmasters into making their sites mobile friendly. Part of the goal of making sites "mobile friendly" is to ensure it isn't too ad dense (which in turn lowers accidental ad clicks…
  • Google Mobilepocalypse Update

    Aaron Wall
    22 Apr 2015 | 7:27 am
    A day after the alleged major update, I thought it would make sense to highlight where we are at in the cycle. Yesterday Google suggested their fear messaging caused 4.7% of webmasters to move over to mobile friendly design since the update was originally announced a few months ago. The 4.7% of the websites Google pushed to go mobile friendly likely include some sites which would have been mobile friendly anyhow by virtue of being new sites on hosted platforms with responsive designs. But for the rest of the sites, was the shift worth it? That is a tough question. It is too early to tell.
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    Bruce Clay, Inc. Blog

  • Backlink Analysis: How to Judge Good Links from Bad

    Paula Allen
    27 Aug 2015 | 12:27 pm
    Backlink Analysis: How to Judge Good Links from Bad was originally published on, home of expert search engine optimization tips. “Please share a post about how to classify good and bad quality links.” –blog commenter Mike Jone, July 25, 2015 Backlink analysis is a much-needed skill today. Our SEO analysts spend hours analyzing backlinks for clients — whether they come to us specifically for help removing a Google penalty or not. Before we dive into the details, here’s a handy Backlink Evaluation Flowchart you can refer to when doing backlink analysis and cleanup.
  • Danny Sullivan & Ginny Marvin Video Speed Interview: What’s Trending at SMX

    Kristi Kellogg
    25 Aug 2015 | 11:04 am
    Danny Sullivan & Ginny Marvin Video Speed Interview: What’s Trending at SMX was originally published on, home of expert search engine optimization tips. If you’re in digital marketing, chances are you’ve attended (or read reports from) Search Marketing Expo (SMX) conference. Yesterday morning, Danny Sullivan — a key SMX organizer and founding editor of Search Engine Land — shared his thoughts on SEO, the digital marketing industry, how he keeps SMX at the top of its game, and his own journey into SEO in a live interview with his fellow Search…
  • Free SEO Tool Alert! Keep Your Server Running Its Best with the Check Server Page Tool

    Melanie Saxe
    25 Aug 2015 | 8:00 am
    Free SEO Tool Alert! Keep Your Server Running Its Best with the Check Server Page Tool was originally published on, home of expert search engine optimization tips. It’s time for another Free SEO Tool Alert blog post! In this educational miniseries we share our free SEO tools – the complimentary samples you can use without registering or downloading software. Today’s tool is the Check Server Page tool. The Check Server Page tool reports a page’s server header response codes to help you spot any server-level issues that might be affecting your site’s performance in…
  • Free SEO Tool Alert! How Strong Is Your Competition? Compare at a Glance

    Melanie Saxe
    18 Aug 2015 | 12:00 pm
    Free SEO Tool Alert! How Strong Is Your Competition? Compare at a Glance was originally published on, home of expert search engine optimization tips. Search engine optimization tools — kind of our specialty. Bruce Clay’s suite of SEO power tools gives our own SEO specialists the data and analysis they need to service our clients and we’re pretty sure that these SEO tools can help you work through your search marketing to-do list a little faster. SEOToolSet is now in its sixth incarnation, bringing users new features and rich data. Over the years we developed free versions…
  • Google Local Search Results Now Dominated by Ads. Is It the End of Organic Local SEO?

    Virginia Nussey
    10 Aug 2015 | 1:57 pm
    Google Local Search Results Now Dominated by Ads. Is It the End of Organic Local SEO? was originally published on, home of expert search engine optimization tips. UPDATE: The format of Google Local search results on desktop and mobile has continued to change since this post was published on August 10. We’ve updated the post with more recent evidence that Google Local search results are now dominated by sponsored (paid) results: Originally published August 10: The number of organic local listings on desktop and mobile has shrunk from seven to three. The new three-result…
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    Free Weekly Search Engine Optimization SEO News

  • Google AdWords or SEO? What is better?

    25 Aug 2015 | 7:36 am
    Paid search marketing on Google AdWords and other sites is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business. There are also many drawbacks. Which is better? AdWords or SEO?
  • Four tips that make sure that SEO works for your website

    18 Aug 2015 | 7:36 am
    All website owners need more traffic and more sales. Search engine optimization (SEO) is one of the best ways to reach these goals. Many people lose a lot of money because they don't use SEO correctly.
  • Three reasons why you didn't get the links that you asked for

    11 Aug 2015 | 7:36 am
    Now that Google penalizes websites with bad backlinks, getting high quality backlinks has become even more important than it was before. Many people say that content matters most, which is true to some degree. However, good links are necessary to make sure that people find your content. This week's article explains why you didn't get the links that you asked for (and what you can do about it).
  • Even Google needs SEO - better do not ignore it for your own site

    4 Aug 2015 | 7:36 am
    Search engine optimization is so important that even Google is looking for SEO managers that help them to improve the organic rankings of their web pages. If you think that your website does not need search engine optimization, you might want to reconsider your position.
  • Official: how Google handles new top level domains (TLDs)

    28 Jul 2015 | 7:36 am
    In a post on Google's Webmaster Central blog, Google's John Mueller explained how Google handles new top level domains (TLDs) such as .guru or .how. This week's article has all of the details.
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    SEO by the Sea

  • Google+’s Version of Edgerank; How Content is shared based upon Social Interactions

    Bill Slawski
    25 Aug 2015 | 2:38 pm
    A Google patent granted earlier this month looks at how content might be ranked by Google based upon social interactions. It discusses ranking that content based upon social interactions within the context of Google+ and the social circles you may have been placed within by someone who added you to Google+. The patent looks at digital content that might be shown on Google+ Stream pages to members of the social networking service, and determines, based upon “close-ties” scores for that digital content, what to display to members of the network looking at content on Streams pages.
  • Uber Assigns Nine Mapping Patents to Microsoft

    Bill Slawski
    22 Aug 2015 | 4:19 pm
    On June 23, 2015 Uber Technologies assigned 9 patents to Microsoft, in a transaction that was recorded at the United States Patent and Trademark Office (USPTO) on August 18, 2015. These patents and their abstracts are listed below, and they link to full copies; all of them are related to Mapping, which was an area that Microsoft was supposedly going to be outsourcing to other companies, including Uber. I haven’t seen anything anywhere else that explains this transaction or says anything about the cost behind it. I tried making sense of it by looking at articles about Uber and Microsoft,…
  • How Google Decides Which Images to Show For Entities in Knowledge Panels

    Bill Slawski
    16 Aug 2015 | 12:17 pm
    Google has been showing Knowledge panels in response to queries where Google recognizes an entity within that query, and Google has collected enough information about that entity for it to display a knowledge panel about the entity. I’ve written about these knowledge panels before in the posts, How Google Decides What To Know In Knowledge Graph Results, and in Google’s Knowledge Cards. I mentioned images in knowledge panels in those, but not how images might be chosen to represent the entities that those panels are about, especially when the entities are people. A patent granted to…
  • How Google May Use Google+ to Improve Reviews of Goods and Services

    Bill Slawski
    13 Aug 2015 | 11:47 am
    Can Google use social media, like Google+ to improve the quality of reviews it shows for products and services? Google does like to show reviews to searchers, possibly because many searchers ask for reviews. A Google patent application published in June explores and discusses analyzing reviews, and creating quality scores for reviews from social media content and other review generated content. Imagine leaving a review of a business or a product at Google, and it asking you if it could used any related social media content about that product or service that you may leave at a place such as…
  • Google Watch Times Algorithm For Rankings?

    Bill Slawski
    5 Aug 2015 | 3:59 pm
    Google was granted a patent this week about how Google may rank some search results. The patent appears to be aimed at video content, but it tells us that it might be applied to how long someone might watch a page, after they’ve been delivered to the page, even if that page doesn’t contain video. The page may contain images or audio, and a watch time for that content might be tracked as well. Regarding videos, the patent tells us that a score might be adjusted for resources like videos based upon how long people tend to watch that video content. That score might be boosted if…
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    SEO Theory

  • Microsites and Private Blog Networks are NOT Dangerous

    Michael Martinez
    21 Aug 2015 | 5:30 am
    As someone who operates a successful network of blogs and microsites, I can assure you from extensive experience going back almost 20 years that there is absolutely no inherent danger involved in building and promoting these kinds of Websites. That…Read more →
  • Why Some Internal Pages are Not Getting Indexed or Cached

    Michael Martinez
    11 Jul 2015 | 9:51 am
    A common problem, the apparent inability of some pages on a Website to appear in a major search index, brings up the usual list of suspects in most discussions but sometimes the people who ask for help don’t come back…Read more →
  • How to Assess the Risks of Highly Scalable White Hat Link Building

    Michael Martinez
    9 Jul 2015 | 8:44 pm
    From time to time Ahrefs has linked to SEO Theory through its marketing feeds aggregator.   I have always considered these to be high-value links because they drive traffic from a Website that a lot of people trust.  I have…Read more →
  • Yes, .@google, It Is Completely Natural to Ask for Links

    Michael Martinez
    8 Jul 2015 | 8:38 am
    The Google Portuguese Webmaster blog has stirred up some emotion in the SEO community with a suggestion to owners of penalized sites not to buy, sell, or ask for links. Nos casos de links artificiais para o seu site, isso…Read more →
  • 5 Reasons Why You Cannot Use Science to Show How Links Influence Search Results

    Michael Martinez
    16 Jun 2015 | 7:10 am
    Reason No. 1: You Use A Correlation Study to Reverse Engineer a Complex Algorithm You cannot reverse engineer Google’s algorithm but some people still try to do that.  Because Google makes “thousands of changes” to its crawling, indexing, and ranking processes every…Read more →
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    Search Engine People Blog

  • 4 Creative Uses of Marketing Automation

    Jonny Ross
    28 Aug 2015 | 6:50 am
    From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of work […] Post from: Search Engine People SEO Blog4 Creative Uses of Marketing Automation--Written by Jonny Ross, The post 4 Creative Uses of Marketing Automation appeared first on Search Engine People Blog.
  • How To Rank In The Top Spot For Local Search Queries

    Bernadette Coleman
    27 Aug 2015 | 6:50 am
    No matter how unique your business, there's a pretty good chance there is at least one other like it. And it's probably located in or near your business area. Because there's so much competition, it's important to stay relevant in […] Post from: Search Engine People SEO BlogHow To Rank In The Top Spot For Local Search Queries--Written by Bernadette Coleman, The post How To Rank In The Top Spot For Local Search Queries appeared first on Search Engine People Blog.
  • Easy To Avoid SEO Copywriting Errors That Ruin Content

    Hollie Whitehead
    26 Aug 2015 | 6:50 am
    Writing good website content can be difficult. Especially when you try to find the balance between valuable information and SEO. Readers demand informative, thoughtful, well written content. If you don't provide it they know someone else will. But writing for […] Post from: Search Engine People SEO BlogEasy To Avoid SEO Copywriting Errors That Ruin Content--Written by Hollie Whitehead, The post Easy To Avoid SEO Copywriting Errors That Ruin Content appeared first on Search Engine People Blog.
  • 10 Ridiculously Simple Ways To Increase Tweets From Your Blog

    Elena Vakhromova
    25 Aug 2015 | 6:50 am
    For most blogs Twitter has never been the primary source of social traffic. It lags far behind Facebook and YouTube when it comes to social leads. But, Twitter has another power over blog readers. A Twitter counter aside your post […] Post from: Search Engine People SEO Blog10 Ridiculously Simple Ways To Increase Tweets From Your Blog--Written by Elena Vakhromova, Freemake The post 10 Ridiculously Simple Ways To Increase Tweets From Your Blog appeared first on Search Engine People Blog.
  • A Marketer's Guide To Choosing A WordPress Theme

    Andrei Petrik
    24 Aug 2015 | 6:50 am
    If you're in charge of marketing at a small or a medium sized company, you have enough on your plate to work on, and troubleshooting your website shouldn't be one of them. That's why you need to build your website […] Post from: Search Engine People SEO BlogA Marketer's Guide To Choosing A WordPress Theme--Written by Andrei Petrik, The post A Marketer's Guide To Choosing A WordPress Theme appeared first on Search Engine People Blog.
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    Sugarrae aka Rae Hoffman

  • Do Popups Work for Increasing List Sign-ups? (and an OptinMonster Review)

    24 Aug 2015 | 5:36 am
    No matter how much people might say they hate pop-ups, they work when it comes to increasing subscribers to your newsletter. Period. Back in 2011, I began testing the use of pop-ups on various sites I owned. Everyone I knew claimed they found them annoying, but I kept hearing they had a huge effect on... Read More The post Do Popups Work for Increasing List Sign-ups? (and an OptinMonster Review) appeared first on Sugarrae.
  • Grammarly Review – The Blogger’s (Free) Secret Weapon

    13 May 2015 | 7:21 am
    If you’ve been a long time reader of the Sugarrae blog, you may have noticed that my posts are better written from a grammar nazi perspective these days. The newfound clarity is because of Grammarly. What is Grammarly? Grammarly is an online grammar editor. With it, you can paste a post into it (or write... Read More The post Grammarly Review – The Blogger’s (Free) Secret Weapon appeared first on Sugarrae.
  • Affiliate Datafeeds and Duplicate Content in a Panda World

    12 May 2015 | 6:23 am
    For those who aren’t familiar, Panda is a Google search filter that (in part) penalizes sites that have a large amount of thin or duplicated content. Panda has been a harsh filter for those using datafeeds in general – be they a merchant or an affiliate. As affiliates, we (and every other competing affiliate) obtain... Read More The post Affiliate Datafeeds and Duplicate Content in a Panda World appeared first on Sugarrae.
  • A Look at the New Google AdSense Reporting Interface

    13 Apr 2015 | 6:01 am
    I logged into AdSense yesterday, and it asked me if I wanted to change over to their new dashboard and performance reports interface. Yes, please. The new AdSense Performance Reports Dashboard Talk about an overhaul. The new dashboard shows you several things at a (default) glance: Estimated earnings (with change) Page views (with change) Page... Read More The post A Look at the New Google AdSense Reporting Interface appeared first on Sugarrae.
  • How to Find Out Which Social Networks are Driving Your Revenue

    2 Apr 2015 | 11:32 am
    There are tons of social networks out there and only so many that you can focus (quality) time and effort on. One of the most common questions I see asked is “what social networks should I focus on?” and the answer is always, “focus on the networks that work for you and your demographic.” But... Read More The post How to Find Out Which Social Networks are Driving Your Revenue appeared first on Sugarrae.
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    Search Engine Guide : Small Business Search Marketing

  • Are Keywords Relevant in 2015?

    27 Aug 2015 | 12:42 pm
    by Jayson DeMers SEO best practices frequently get revised as new algorithm updates are released by Google and Bing. These changes render some tactics more popular, and others entirely irrelevant. Keyword research, and the obsession with keywords when it comes to SEO campaigns, is a prime example of this. Years ago, prior to the April 2012 launch of Google's Penguin algorithm, using the right keywords strategically within your website content as well as within the anchor text of inbound links to your website was the best way to increase your rankings for those specific keywords. However,…
  • Is regulation an adverse event for pharmaceutical social listening?

    11 Aug 2015 | 10:54 am
    by Mike Moran Every industry has its unique issues. Yet some regulated industries have special concerns when they embark on social media listening. I'm talking specfically here about pharmaceutical companies. Many have taken the plunge, but others sit on the sidelines, spooked by the requirement to report all "adverse events" from medications. What do the listening companies know that the sidelined companies don't?First off, I don't want to minimize the regulatory concerns of pharmaceutical companies. It is indeed true that they have a duty to report to the FDA any reports they become aware…
  • The Need for Small Businesses to Build a Conversion-Friendly Website

    28 Jul 2015 | 4:04 pm
    by Kevin Johnson When it comes to the world of Web development, it seems that trends and opinions on the most effective options are constantly in flux. Responsive Web design? Parallax? But at the end of the day, only one thing should really matter for small businesses hoping to improve their online business efforts: making conversions.Just like any other aspect of a small business, a website's ultimate goal should be to spur potential consumers to action. Whether that action is a sale, an online query or something else is determined by the business's goals, but either way, the website needs…
  • Searchmetrics Releases New Content Performance Research Tool

    23 Jul 2015 | 5:57 pm
    by Jayson DeMers When more than 5,000 marketers were asked, "Does your organization use content marketing?" for the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends--North America report, an astounding 86% responded with, "yes." However, when asked, "How successful is your organization at tracking the ROI of its content marketing program?" only 21% said that they were successful.So, why would you continue to spend money on a content marketing budget if you aren't able to effectively measure its performance?In most cases, you wouldn't. But on July 15, 2015,…
  • Do you know how to calculate your conversion rate?

    10 Jul 2015 | 4:41 pm
    by Mike Moran I had a great time delivering the keynote one time at the Wednesday live conference in Stockholm, which featured an all-too-typical show of hands. First, I asked how many of the marketers in attendance had a Web Analytics system installed on their site. Every hand in the room went up. Then I said, "Keep your hands up if you check your results at least once a day." Every hand went down. Why is this so? Having an analytics system and not using it regularly is like having an extra car in your garage that you don't drive. What is stopping us from using these numbers that we generate…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest

    Ben Brausen
    28 Aug 2015 | 2:45 am
    The Big Content Spend: How & Where Are Brands Placing Their Content Budgets [Infographic] – In this infographic, we’re taking a look at just how big of an investment companies are putting into content marketing this year. What kinds of brands believe in content, and invest in it as a major form of marketing? What kind of investments are being made? With numbers in the billions, the findings may (or may not) surprise you. Social Media Today Twitter Introduces New Audience Platform – Twitter continues to push out updates in its ongoing efforts to improve the functionality…
  • Book Review & Interview: Content Inc. by Joe Pulizzi

    Ashley Zeckman
    27 Aug 2015 | 3:30 am
    The Godfather of Content Marketing has struck gold again. Content Marketing Institute founder Joe Pulizzi has a new book that will hit shelves and Amazon carts this September. His newest book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses is a delightful blend of inspiration from Joe’s personal experiences building Content Marketing Institute and advice businesses can follow to create an actionable content business model. Content Inc. takes readers down the logical path from starting their journey, to monetization and…
  • 3 Examples of How Partnering with Influencers on Content Creates a Winning Combination

    Ashley Zeckman
    26 Aug 2015 | 3:30 am
    “Influencer Marketing” is a phrase that has gained momentum over the past few years. It seems that everywhere you turn, marketers are telling you that you need to incorporate influencers as part of your integrated digital marketing strategy. But the question is, does it really work? Many companies may not have the staff or resources to run a full-fledged influencer marketing strategy, but that doesn’t mean you can’t begin dabbling in influencer marketing campaigns to help meet marketing and business objectives. A successful approach to influencer marketing provides value for both the…
  • How 3 Mega E-Commerce Websites Approach Title Tag & Meta Description Optimization

    Leila De La Fuente
    25 Aug 2015 | 3:30 am
    Here’s a test: Google “fairy wings” right now. Your job is to quickly find which result will sell you a set of glitter fairy wings and preferably include free shipping. Now that you’ve begun your search, how do you know which result will bring you to the most qualified products? One way is to visually scan the title and description snippets in your search results. There are nearly 12 billion Google searches per month. Consumers conduct searches for products or services they need, and often use the snippets in search results as deciding factor on whether to click, or keep scrolling.
  • The Future of Content Marketing: Integration, Optimization and Participation

    Ashley Zeckman
    24 Aug 2015 | 3:30 am
    In 2015 the world celebrated the 126th birthday of Paris’ iconic Eiffel Tower. This important piece of history is comprised of over 18,000 individual pieces and was built by nearly 300 people participating in the project. Developing content for content marketing programs can be approached with a similarly participative framework and in a way that satisfies some marketers’ top needs. According to Altimeter Group, 60% of surveyed marketers said that content creation was a top need while 53% named distribution. That means it’s time for organizations to begin looking outside of their…
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    John Battelle's Search Blog

  • Spanning SF and Oakland: The First Ever NewCo Bay Bridge Festival Lineup Is Out!

    20 Aug 2015 | 10:28 am
    The post Spanning SF and Oakland: The First Ever NewCo Bay Bridge Festival Lineup Is Out! appeared first on John Battelle's Search Blog. While NewCo has been celebrating unique San Francisco companies for three years, 2015 is the first year we’ve produced our hometown festival with a fully staffed and funded team. And it shows: We’re adding Oakland as a companion city to San Francisco this year, and more than 200 companies will be opening their doors for a four-day festival this October 5th through 8th – by far the largest festival we’ve ever produced. In case…
  • Branch Deepviews: Routing Around The Damage of Apps and App Stores

    14 Aug 2015 | 10:17 am
    The post Branch Deepviews: Routing Around The Damage of Apps and App Stores appeared first on John Battelle's Search Blog. But it’s also the year a better one will be born. 2015 is the year the old internet finally died — John Battelle (@johnbattelle) August 7, 2015 Over and over again, the press and pundits are declaring the death of the “web we once knew.” And despite having solid proof to the contrary, I’ve always responded that the web will never die, though it may well challenge our thinking as it evolves into entirely new form(s). In…
  • Information Transparency & The “True Cost” Calculator

    12 Aug 2015 | 12:27 pm
    The post Information Transparency & The “True Cost” Calculator appeared first on John Battelle's Search Blog. The view from Bolinas It’s been so long since I’ve written here, and I’ve missed it terribly. As startups tend to do, NewCo has taken over most of my waking hours. So I thought I’d just sit and write for a spell, even if what comes out isn’t fully baked. I’m on vacation in Bolinas, an intentionally scruffy sidebar of a town 25 miles north of San Francisco. Legend has it the locals regularly take down signs pointing the way to…
  • NewCo Cincinnati Is Next Week. Here Are The Companies I’m Getting Inside

    16 Jul 2015 | 2:35 pm
    The post NewCo Cincinnati Is Next Week. Here Are The Companies I’m Getting Inside appeared first on John Battelle's Search Blog. I know I rave about all the NewCo cities, but once again I am picking my companies from a new festival lineup – and once again, I’m blown away. Next week is NewCo Cincinnati, and wow – what a stellar group of companies to chose from. Our partner Cintrifuse has really killed it – an impressive list of sponsors (P&G, SnapChat, BuzzFeed, Google!) and an even more impressive list of host companies. From arts to private/public…
  • Scaling Through Culture: WeWork and Blue Bottle (vs. Regus and Starbucks)

    17 Jun 2015 | 10:48 pm
    The post Scaling Through Culture: WeWork and Blue Bottle (vs. Regus and Starbucks) appeared first on John Battelle's Search Blog. The way we work is changing. That statement seems self-evident to anyone involved in what I call the NewCo economy – work no longer has to be a duty, it can be a calling. For those blessed with the talent, education, connections, and skill to turn work into part of their self expression, work isn’t the thing you have to do so you can “have a life” – instead, work is your life, and your life is your work – and…
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    Ask Kalena

  • 30 Days as Geek For Hire – Day 12: Congratulations, You’re Hired

    Kalena Jordan
    23 Aug 2015 | 4:47 pm
    I awoke to a nice surprise in my email in-box on day 12. The email subject line read “Congratulations – Your Proposal was Chosen”. Turns out I had won my first Elance gig! The female intimate apparel company had decided my skills met the brief and had chosen my proposal over more than 20 others. The relief at having two months of guaranteed income was immense. But at the same time, I was a bit nervous about the whole Elance process. Having already been bitten by a dodgy vendor, I had also been reading some horror stories about freelancers being ripped off and being powerless…
  • Google Analytics: Wellington and Christchurch Workshops

    Kalena Jordan
    16 Aug 2015 | 2:42 am
    I’m presenting two Google Analytics training workshops on behalf of the Institute of IT Professionals (IITP) over the next couple of weeks. The first one is in Wellington and then I’ll be heading down to Christchurch for the other. Under the banner Using Google Analytics to Increase Website Traffic and Conversions, these half-day workshops will show you step-by-step how to set up Google Analytics and what key metrics to track in order to measure the success and improve the performance of your web site. Included will be real-life case studies, practical examples and sample reports…
  • 30 Days as Geek For Hire – Day 11: When One Door Closes…

    Kalena Jordan
    13 Aug 2015 | 4:33 am
    I had a great start to Day 11. In the morning I managed to get in touch with the potential Hawaiian client and had a promising 30 minute phone conversation about what they were looking for. It ended with an invitation to pitch for the management of their site migration from one domain to another, including related SEO clean-up and fun with 301’s, canonicals and lost links, oh my! Then I received a message on Elance. I’d been invited to pitch for a 6 month SEO project for an Australian-based female apparel company. I was really intrigued by this one and put my proposal together…
  • 30 Days as Geek For Hire – Day 10: Direct to Hawaii, via Narnia

    Kalena Jordan
    6 Aug 2015 | 4:53 am
    Could it be Aloha Hawaii? Compared to the disaster that was Day 9, today was relatively uneventful. I had a phone call from Christine – Yudoozy’s Chief of Freelancers – who needed to take my profile through the vetting process before she could release it to potential employers. This involved a 15 minute chat with me and the provision of contact details for at least two recent clients or employers. Next, I found a Skype message from a tour company based in Hawaii, who were apparently after some SEO advice. Aloha! Imagining claimable business trips to Hawaiian islands had me…
  • Q and A: Is it good SEO practice to have navigation menus in both header and footer?

    Kalena Jordan
    31 Jul 2015 | 4:37 am
    Hello Kalena May I ask you about navigation menus on a site? Imagine that a web site has two navigation menu blocks – on the header and on the footer of the site. Some buttons/links are doubled (or even all the links). On one hand, it’s good for site’s visitors. When they reach the bottom of each page, there is no need to scroll up it to find and click on the necessary navigation button. On the other hand, we all know that doubled links to the same page are not good. Bots can consider such practice as an attempt to give more additional weight to the page. Moreover, doubled…
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    aimClear® Blog

  • Social Marketing Cluster Facts: Facebook Welcomes a Digital Assistant & Twitter Shuts Down Politwoops

    Lea Scudamore
    28 Aug 2015 | 11:10 am
    Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? YouTube launched its gaming site, Twitter pulled the plug on a group of sites that archive deleted tweets from politicians and Facebook introduced a new virtual assistant M to a few hundred users in the Bay Area. Want more? Watch Social Marketing Cluster Facts. Turn it on. Turn it up. When a Snuff Film Becomes Unavoidable, Robinson Meyer, The Atlantic Twitter Cuts off Diplotwoops and Politwoops in All Remaining 30 Countries, Open State…
  • Truth In Advertising, Winning Unmentionable Markets With Honesty

    Marty Weintraub
    27 Aug 2015 | 3:17 pm
    Who would have thought we’d rediscover timeless marketing values, authentic and true, from an eccentric Las Vegas scrounger who packages an honest side of his panhandling existence to transcend an otherwise sad marketplace. Later in this post we’ll parallel this to marketing lessons learned. Do you market a product that, on its face, is sad, weak, imperfect or otherwise challenging? Maybe you do lead generation for the third-from-worst college in the state, hawk vaporware, sell pharmaceuticals for sensitive personal medical issues, seek applicants for low-income housing, market to…
  • Study Released! Facebook Relevance Score: The REAL MVP Metric

    Chris Davis
    25 Aug 2015 | 8:02 am
    In an attempt to better understand Facebook relevance score (FBRS), aimClear conducted an in-depth research study, based on data collected over a 5-month period, to determine how FBRS affected ad performance. The results are undeniable. In this post we’ll cover the top 5 takeaways to increase your score. Relevance Score was rolled out in February by Facebook to measure how germane an ad is to its target audience. Facebook makes it a priority to display relevant content to its users — FBRS is a tangible representation of that mission. Since Facebook thrives or fails based on its customers,…
  • Social Marketing Cluster Facts: Promoting Facebook Ads To Instagram & Hanging Out Without Google+

    Nate Kruse
    21 Aug 2015 | 11:14 am
    Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? One of our very own discovers advertisers can promote Facebook ads to Instagram using certain objectives, Facebook upgrades its “Notes” feature to a blog platform, and Google+ Hangouts are now just Hangouts (sans Google+). Want more? Watch Social Marketing Cluster Facts. Turn it on. Turn it up. Facebook wants you to blog, The Verge, Jacob Kastrenakes Twitter’s Publisher Network rebrands and now lets advertisers drive video views on its…
  • Social Marketing Cluster Facts: Google Creates Alphabet & Twitter Loosens DM Character Count

    Lea Scudamore
    14 Aug 2015 | 10:12 am
    Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Google announces it’s restructuring under a new parent company, Facebook indicates it will soon open up live streaming services to journalists and other verified accounts, and Twitter breaks free from its 140 character DM limit to allow 10,000 characters (ya know, kind of like email). Want more? Watch Social Marketing Cluster Facts. Turn it on, turn it up. Google Announces Plans for New Operating Structure, Google Press Release ‘Yes, We…
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  • #SettleTheBeef, Ramsay Street and Twitter-powered vending machines

    Laura Crimmons
    28 Aug 2015 | 7:48 am
    Dog-days are (almost) over, but a number of brands did not stop coming up with some very fresh and innovative campaigns over the course of the past week. Here is a selection of our favourite ones that we’re about to share with you. Enjoy! Burger King v McDonald’s: A missed chance to #SettleTheBeef A couple of days ago, fast-food giant Burger King sent an open letter to arch-rival McDonald’s with an offer they could not refuse: a one-day truce for World Peace Day under the hashtag #SettleTheBeef. The idea was to join forces (and saturated fats) and create a signature McWhopper, which…
  • The importance of offline events, for online gain

    Sophie Jackson
    27 Aug 2015 | 8:09 am
    Brands are seeing the benefits of digital PR and SEO more than ever, meaning that the digital landscape has become increasingly crowded. Companies are having to diversify their digital PR strategies in order to stand out, taking a step back from reviews and sponsored posts to produce more creative campaigns. 2015 has seen a trend for brands taking their strategies offline for BIG online gain. It has become apparent that bloggers and journalists put a lot of emphasis on experiences and trying new things. A famous quote from Maya Angelou claims… “I’ve learned that people will…
  • Illamasqua gets a make-over

    Eden Bell
    25 Aug 2015 | 3:23 am
    The background Illamasqua has been a long-term client of Branded3 and just like them, we’ve come a long way since the beginning when their brand was relatively unknown. Illamasqua are now considered a leading luxury brand in the industry, having quickly reached something of a cult status. They have built a solid reputation on the Magento platform providing a great ecommerce experience and brand immersion element, however, as the platform had been live for a few years, the time had come to breathe a new lease of life into the site in order to grow further. Afterall, if a leading…
  • Urban seaside, naked people and #GuyFi

    Sophie Jackson
    21 Aug 2015 | 6:05 am
    As it’s summer (apparently), brands have been jumping on the chance to get naked or go to the beach this week. Our favourite campaigns over the past seven days involve a lot of nudity and beaches; does that say more about us or the brands involved? I’ll leave that up to you to decide! Superdrug: Beauty is in the eye of the beholder! Let’s start with the nakedness. This story has been covered everywhere and it’s no surprise. Superdrug’s Online Doctors asked female designers from 18 different countries to retouch an image to fit with their culture’s perceptions of beauty and the…
  • A reminder that Google likes SEO

    Stephen Kenwright
    20 Aug 2015 | 9:01 am
    In 2011, Google rolled out the Panda update to strangle traffic to websites that used content to manipulate their search rankings. The same thing happened in 2012: the first Penguin update was rolled out to stop sites doctoring search rankings with links. Creating content and building links are still the most scalable ways to improve search rankings, but neither of these things bring the biggest ROI. Search engines want to rank sites that are both healthy and popular. Creative campaigns and PR make a website – a brand’s presence online – popular, but what makes a site…
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    Top Net SEO

  • Email Marketing: Useful Stats for Campaign Creation and Implementation [Infographic]

    Andriy Nurzhynskyy
    28 Aug 2015 | 5:18 am
    Email marketing is a digital marketing tool that uses electronic mail for delivering a commercial message. It is used in different ways by different companies like for the sake of advertisements, acquiring, for brand awareness etc.     As the internet has taken over every sphere so there is no surprise that marketing has gone […]
  • Content Marketing Tips: How to Write Shareable Content [Infographic]

    Andriy Nurzhynskyy
    27 Aug 2015 | 5:08 am
    The average person is assailed by enough information to fill about 175 newspapers, every single day. For self-preservation, 99% of it is immediately discarded. Of the 1% that is retained, only the unusual and visually interesting will be remembered for any length of time. Add to that the statistic that over half the population are […]
  • Brand Marketing: Snapchat Advantages [Infographic]

    Andriy Nurzhynskyy
    26 Aug 2015 | 5:04 am
    Branding is the lifeblood of any competitive company or individual in the 21st century. It is a critical cog to the success of any business. In this era, technology is a tool that is useful in the battle for consumers. Technology offers unlimited opportunities and the strategies that can be milked from it are multi-dimensional. […]
  • SMM Guide: How To Build Up Social Media Presence For Your Business [Infographic]

    Andriy Nurzhynskyy
    25 Aug 2015 | 5:09 am
    Social media is a great platform to spread the word and build brand awareness. Used properly, a proper social presence can create powerful, quality backlinks to your website for successful search engine optimization (SEO). Prominent search engines use links as the most important quantifiers to determine how relevant and powerful your website content is. Earning […]
  • Magento: Perfect Management System for E-commerce Sites [Infographic]

    Andriy Nurzhynskyy
    24 Aug 2015 | 5:22 am
    Magento is an e-commerce software with a platform which gives you the tools that you will use to attract new prospects and make more money by selling more products. Magento is the best e-commerce software one can ever have. Do you want to grow your online business? If yes, then think about Magento.     […]
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    Stone Temple Consulting - Digital Marketing Excellence

  • Why do Some People Get More Engagement on Google Plus? – Here’s Why with Mark & Eric

    Eric Enge
    26 Aug 2015 | 9:00 am
    As we look forward to a new era on Google+, we can now focus on what we need to do to maximize what we get out of it as a social network, and on what we need to do to maximize our engagement there. In order to measure engagement on Google+, we took a look at 33,282 posts on Google+, and sliced and diced them based on the nature of their content. This video summarizes what we found. For complete study results, click here. Links Mentioned: Everything in its right place Twitter Engagement Unmasked: A Study of More than 4M Tweets The New Google Plus: Will Tighter Focus Lead to Success? (by Mark…
  • How to Structure Your Data – Hardcore Marketing

    Eric Enge
    24 Aug 2015 | 9:00 am
    In this episode of Hardcore Marketing (formerly known as Hardcore SEO) Stone Temple Consulting’s Director of Technical SEO Mats Tolander discusses Schema and Structured data. Implementing both are crucial to a sound marketing strategy. As intelligent as search engines are, they only know what information they’re looking at if you tell them what it is. Mats, and CEO Eric Enge will tackle these topics and more! Links Mentioned: Structured Data Testing Tool All of our Hardcore MKT Videos Subscribe to our YouTube Channel Full Transcript: Eric: Hi, I’m Eric Enge, CEO of Stone Temple…
  • Managing the Reputation of a Mega-Brand with Walmart’s Chad Mitchell

    Eric Enge
    20 Aug 2015 | 7:36 am
    Eric: Can you talk a little bit about your background Chad? Chad: Sure, it’s probably not the typical one. I’m not really “digital” or “social,” per se. I view myself as a communications professional who has simply adapted to the changing environment. I really cut my teeth in politics, working on local, state, and federal races in Virginia. I majored in journalism with a minor in political science and gravitated toward politics and campaigns and away from being a reporter or journalist. Then when I got an opportunity to work in the State House for two…
  • Why Should Web Publishers Consider Mobile Apps? – Here’s Why with Mark & Eric

    Eric Enge
    17 Aug 2015 | 9:00 am
    More and more people are using smart mobile devices. That means an increasing amount of people will be accessing content on mobile apps. In this episode of Here’s Why, Mark & Eric rundown the fascinating insights of Google’s Webmaster Trends Analyst Mariya Moeva. Mariya told us the benefits that mobile apps can bring for a publisher, some of the downsides (and how to overcome those), and the exciting new ways Google is now indexing app content for search. Links Mentioned: Your Mobile App Questions Answered With Google’s Mariya Moeva All of our “Here’s Why” Videos…
  • Maximizing Engagement on Google Plus

    Eric Enge
    12 Aug 2015 | 7:45 am
    On July 27th, Google made another major move related to Google Plus. In the coming months you will no longer be required to have a Google+ account to use Google’s other services, such as YouTube. Their reasoning is covered in detail in a post by Google VP of Social, Photos & Streams, Bradley Horowitz, called Everything in its right place. This was also covered by The Verge and Marketing Land. Horowitz also announced in his post that Google+ will now be more tightly focused on connecting people around common interests. He cited the new Collections feature as a first step in that…
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  • Microsoft’s Duane Forrester To Keynote Pubcon Las Vegas 2015

    Lane R. Ellis
    27 Aug 2015 | 5:00 pm
    Pubcon is pleased to announce that Microsoft’s Duane Forrester, senior product manager in charge of Bing Webmaster Tools, will present a “The Future of Search May Not Be What You Expect”...Continue this story.
  • Pubcon Las Vegas 2015 Networking Event at Treasure Island

    Lane R. Ellis
    25 Aug 2015 | 11:06 am
    Pubcon is happy to announce another evening networking event during Pubcon Las Vegas 2015, with the addition of a Tuesday night gathering at Señor Frog’s Restaurant & Bar at Treasure Island...Continue this story.
  • Pubcon Exhibitor: Hall Analysis

    Jeff Randall
    24 Aug 2015 | 11:18 am
    Hall Analysis Hall Analysis LLC is a boutique consulting and software company that focuses on improving the digital marketing efforts of its clients through data driven analysis and audits. We specialize...Continue this story.
  • Pubcon Masters Group Training Workshop Day Nearly Sold Out

    Lane R. Ellis
    24 Aug 2015 | 9:30 am
    Our popular and perennially sold-out Pubcon Masters Group training workshop program is filling up fast for Pubcon Las Vegas 2015 over the week of October 5 – 8 at the Las...Continue this story.
  • Google AdSense Team Booked for Keynote Discussion

    Lane R. Ellis
    24 Aug 2015 | 6:30 am
    Top experts from Google’s AdSense team will present a rare keynote panel discussion during Pubcon Las Vegas 2015 at the Las Vegas Convention Center. John Brown, Google head of publisher partner...Continue this story.
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    Get Elastic Ecommerce Blog

  • Inside the Cross-Device Purchase Journey [Infographic]

    Linda Bustos
    21 Aug 2015 | 1:05 am
    Earlier this week we examined mobile context and mobile apps vs. websites. Today’s infographic looks at the cross-device purchase journey, courtesy of Signal.Tweetables67% of consumers move between devices when they’re shopping online. 98% switch devices within a single day Tweet this65% of consumers begin their online purchase path on smartphone. 61% continue on PC, 4% on tablet Tweet this2/3 smartphone users say they’re more likely to buy from a company with a mobile friendly site Tweet this74% of smartphone users say they’re more likely to return to a mobile-friendly site Tweet…
  • Do Shoppers Prefer Native Apps or Mobile Websites?

    Linda Bustos
    19 Aug 2015 | 1:04 am
    Mobile apps are expected to drive over 40% of mobile sales for the top 500 retailers this year, not to mention mobile’s contribution to in-store sales.But research by Forrester commissioned by RetailMeNot suggests mobile shoppers prefer mobile websites to native apps for all but using stored-value cards in-store.For those that do prefer mobile apps, convenience, speed and stored settings top the list of benefits, followed by incentives/rewards, personalized content and access to “better deals.”With mobile app development costing upwards of $2 million per platform, and 80% of…
  • Understanding Mobile Context: At Home, On the Go and In-store

    Linda Bustos
    17 Aug 2015 | 1:12 am
    Optimizing your mobile experience requires an understanding of mobile’s role in the purchase journey. Device detection only determines the experience format (e.g. responsive design), but it’s the context that best determines the content, offers and features you deliver, and your users’ satisfaction with your websites and apps.A mobile user’s context involves where he or she is, and his or her purpose for the site/app visit, e.g. product discovery, research, price comparison, purchase, or customer service.Because you can’t glean this information as easily as you…
  • Making Email Social [Infographic]

    Linda Bustos
    14 Aug 2015 | 1:05 am
    What wins, email or social media? Why not have both working together? Today’s infographic looks at email+social integration, from ReachMailTweetablesOnly 56% of marketers integrate social with their email marketing program Tweet thisEmail reaches its intended recipient 90% of the time vs. only 2% of Facebook Shares Tweet thisFacebook drives $1.10 in revenue for each social share, Twitter .97 and Pinterest .87 Tweet this78% of the avg brand’s Facebook fans are existing customers Tweet this42% of Facebookers like a brand’s page to receive discounts and coupons Tweet this
  • Unconversion: Optimizing Email Unsubscribe

    Linda Bustos
    12 Aug 2015 | 1:05 am
    No marketer wants email subscribers to defect, but if and when a subscriber wants to opt-out, it’s best not to resist. Not only will your engagement metrics rise by letting the no-longer-interested go, it keeps up your list hygiene and reduces the risk of subscribers marking unwanted messages as spam, which can hurt your sender reputation and deliverability across the board.To conclude our 3-part series on retail email, today’s post covers how to optimize the unsubscribe process.In-email calls to actionMake the unsubscribe link easy to find. Conventional placement is at the bottom…
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    Compete Blog

  • Gear Up For Fantasy Football

    Brian Murphy
    26 Aug 2015 | 6:19 am
    Image from: Fantasy Football / Shutterstock It’s that time of year again – Fantasy Football is back, baby! Draft time is around the corner, and the leagues are filling up fast. In case you can’t tell, I’m pretty excited about it. Wildly enough, each year I end up over committing myself to at least 4 different leagues, to which I only end up doing well in 1 or 2 of them if I’m lucky. Needless to say – my game planning is already well underway. But enough about me, let’s dig into some data that suggests I might not be alone. To dive a little deeper into our clickstream data, we…
  • July Top 50: Back to School is Around the Corner!

    Brian Murphy
    21 Aug 2015 | 6:50 am
    Image from: Back to School / Shutterstock Netflix & Instagram Continue Their Successes Netflix and Instagram were big movers in the July Top 50. Netflix has continued its growth trajectory, moving from #27 in the June Top 50 to #19 overall in our July list – growing almost +20% MoM. Some TV series released including Wet Hot American Summer and Scandal have likely contributed to the growth and engagement on – both of which, as search terms, were top 20 keyword referrals to The summer months have proved to be a perfect time for Netflix users to get their fix of…
  • July Data is Now Live – Khan Academy, Steam, GQ and More

    Eric Keating
    11 Aug 2015 | 11:39 am
    Image from: Summer Camp / Shutterstock July data is now live and available in Compete PRO! July was a busy month on the Internet, and it shows in our Monthly Fast Movers. Topping the chart is non-profit educational tool,, posting an impressive 128% month-over-month (MoM) growth. Part of this explosive growth can likely be attributed to two major partnership announcements in July. In the month of July, Google tapped Khan Academy and a number of other educational companies to put together sessions for its inaugural free summer program, Camp Google, aimed at getting kids to learn…
  • Instagram Desktop Usage On The Rise

    Brian Murphy
    10 Aug 2015 | 9:54 am
    Image from: Desktop Usage / Shutterstock Many users have noticed the significant improvement to the desktop site as of late. While it was originally designed for the mobile app space, Instagram is now integrating their desktop and mobile capabilities – and it has helped increase their site traffic thus far. This idea of creating a more functional user experience across platforms is critical to brand success and growth over time. For context: Instagram announced last month that they were adding search bar capabilities to their desktop site – this improvement now gives users…
  • Automotive Ad Campaigns to Remember

    Olivia Spector
    4 Aug 2015 | 5:36 am
    Image from: Cars / Shutterstock Auto industry advertising always manages to grab my full attention. Whether an ad includes catchy music, a celebrity appearance, or great visuals, automotive commercials featuring the latest vehicle models always stand out in my mind. While there have been many great auto ad campaigns, I have three favorites so far in 2015. I was curious to see where changes in consumer behavior were shown within Compete PRO to present a possibility that other consumer enjoyed the ads as much as I did. Using data from Compete PRO, I was able to see digital trends which…
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    Understanding Google My Business & Local Search

  • Google Testing Place Actions Forms via Demand Force to Initiate Scheduling

    Mike Blumenthal
    18 Aug 2015 | 12:54 pm
    Google is testing Knowledge Panel feature, Place Actions Forms, to allow scheduling via Intuit’s Demand Force with appointment based businesses. You can test it yourself via this search: cahaba valley animal clinic. (h/t Mary Bowling of Ignitor Digital). According to Demand Force “By completing the business forms earlier in the search process, your clients will have a better, smoother experience from discovery to booking.” This test is consistent with previous rollouts for adding things like restaurant reservations via Open Table and taxi booking via Uber to the Knowledge…
  • Google Adds (Or is Testing) Organic Results in Local Finder Knowledge Panel

    Mike Blumenthal
    18 Aug 2015 | 11:45 am
    Update: some interesting observations about differences between the organic results and the 5 pages in the new Lical Finder panel. I am heading out for a few more days vacation so please keep the conversation going.  It appears that Google has upgraded the Knowledge Panel that is visible in the new (early August) Local Finder, with the addition of 5 web search results for the business selected. I am seeing this across browsers so I assume but am not sure that it is a rollout. Given the many changes it could be a test. I first saw this early this AM but it has been spotted…
  • 6 Good Things About Negative Reviews

    Mike Blumenthal
    18 Aug 2015 | 9:55 am
    Did you know that the star ratings are of less importance than the content of reviews and that readers are more inclined to convert if there are some negative reviews? Those are not the only good things about negative reviews. Read my recent post at 6 Good Things About Negative Reviews for a whole list of reasons that negative reviews should not only not be feared but should be embraced. Related posts: Responding to Negative Reviews – Your Prospects are the Real Audience Responding to Negative Reviews – Your Prospects are the Real Audience Are Younger Consumers More…
  • Thoughts About the New Local Stack Display

    Mike Blumenthal
    7 Aug 2015 | 6:12 am
    Note: I am heading out for a 5 day vacation. Responses might be limited. Please fill in the blanks for me and keep the conversation going. Dave would get lonely otherwise. Google seems to have completed the roll out the new local search result with reports of its visibility from Western Europe, Eastern Europe, UK, Australia, South Africa and even Canada (which is usually last in these sorts of things). I would suggest for the sake of clarity and expediency that we name the new display the Local Stack to distinguish it from the Snak Pak that is used in the hospitality searches. Regardless…
  • 7 Pack Becoming 3 Pack with Mobile Like Snak Pack Rollout?

    Mike Blumenthal
    6 Aug 2015 | 5:21 am
    I woke this morning to reports of the new mobile styled Snak Pak being seen via Safari in the Netherlands and to it now being seen nationwide in my Firefox browser. Given its increasing visibility across the US and internationally, I would suggest that this is likely a rollout not a test. I have asked Google for a comment. I would also note that on the many searches where I am seeing it in Firefox, many previous 7-Packs are now showing as the 3 listing Snak Pak. I was unable to elicit a 7 Pack regardless of geography or search phrase. Obviously with the reduction of the 7-pack to only showing…
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    The Friday Traffic Report

  • Tonight’s Free Training: Paypal Working Capital Loans and Paid Advertising Leverage

    Jack Humphrey
    24 Aug 2015 | 12:28 pm
    If you had $10,000 or more to invest in advertising for your business, how much would you make from it? $100,000? $200,000? or MORE? What if you could get $10,000 (or MORE!) to fund your Advertising Budget in just 3 to 5 seconds? How quickly would you RUN to get it? Well, tonight’s training will show […] The post Tonight’s Free Training: Paypal Working Capital Loans and Paid Advertising Leverage appeared first on Jack Humphrey.
  • Product Review: Speed Blogging Absolutely Rocks!

    Jack Humphrey
    14 Jul 2015 | 8:07 pm
    I was one of the very first people to create curation software that worked with WordPress.  It was called CurationSoft and it revolutionized blogging when it came out.  So I know what I’m talking about when it comes to curation and blog marketing. Since then I’ve seen nothing nearly as powerful as CurationSoft.  Nothing ever […] The post Product Review: Speed Blogging Absolutely Rocks! appeared first on Jack Humphrey.
  • How To Dream BIG!

    Jack Humphrey
    13 Jul 2015 | 9:37 pm
    How “Big” can you think? How wild can your dreams of success get? Do you keep yourself in check and only allow yourself to dream what you’ve been told is possible? Most people do. That’s why most people marvel at the accomplishments of people who truly Think Big. Stopping yourself from opening up to what’s possible is […] The post How To Dream BIG! appeared first on Jack Humphrey.
  • How To Turn YouTube Views Into Leads

    Jack Humphrey
    13 Jul 2015 | 2:42 pm
    Now that there are about a million different video creation products, like Video Maker FX, and Easy Sketch Pro, there’s no excuse not to have a rockin’ YouTube channel with lots of views coming in. The next question everyone has once they’ve created a YouTube channel and loaded up some videos that are getting views […] The post How To Turn YouTube Views Into Leads appeared first on Jack Humphrey.
  • The Importance of June 24th – Find Your Greatness

    Jack Humphrey
    24 Jun 2015 | 8:19 am
    Today, June 24th is an important benchmark as just seven days from now the year will be 50% complete. That’s right, two quarters down, and the third one about to tee up. I can assure you that all Sales Managers, Stock Analysts and Fortune 500 Executives are well aware of this date and doing what […] The post The Importance of June 24th – Find Your Greatness appeared first on Jack Humphrey.
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    SEO Blog – MoreVisibility

  • The State of Content: It’s Everywhere, It’s Important, Here’s How to Deal

    26 Aug 2015 | 3:39 am
    If you’re waiting for someone to come ‘round and declare the end of content, today is not that day. Rather, today is the day to come to terms with the simple truth that content isn’t going anywhere. It can’t. Otherwise, what would anyone read, watch or listen to? See? This stuff we call content, and […]
  • Increasing App Adoption for Better User Experience

    Lauren Owens
    18 Aug 2015 | 3:34 am
    Your mobile app holds the keys to better user experience, but if you can’t get users to download and use the app, it would seem as though your efforts were for naught. So, how do you increase app adoption among your core audience? Try the following: Consider What Your Users Need in an App A […]
  • Passive Content Generation: How to Get Customers to Leave Reviews

    Lauren Owens
    9 Jul 2015 | 3:30 am
    Passive content, or user-generated content, has been all the rage in recent years, and there’s no better form of user-generated content than reviews. Product reviews are enormously helpful – and not just for your users. Pages with customer reviews can help improve the uniqueness of your content while also helping your product pages maintain their […]
  • The Power of Engagement: How to “Earn” Your Way into People’s Lives

    Lauren Owens
    16 Jun 2015 | 3:54 am
    When marketers talk about “earned media” they’re talking about “free” or otherwise earned coverage. But this coverage isn’t as “free” as you might think, because it doesn’t come out of nowhere. It comes out of the time you spend creating content, marketing that content, and building a reputation. When I share something you have published, […]
  • 8 SEO Issues We Consider When Evaluating a CMS

    Matt Crowley
    4 Jun 2015 | 3:42 am
    Choosing a CMS is a careful balance between what you need in terms of functionality, what’s functional with your existing technology and platforms, what’s best for your users, and of course, SEO considerations. When evaluating content management systems for clients, there are more than 70 aspects we take into consideration. Some of those considerations have […]
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    International SEO & Marketing Company » SEO & Internet Marketing with International Flavor

  • A Guide to Good Key Performance Indicators (KPIs)

    Gabriella Sannino
    24 Aug 2015 | 12:01 am
    What’s the difference between a good key performance indicator (KPI) and a bad one? Do you know? How can a metric be good one time and bad the next? –And what do KPIs really do, anyway? We’ll cover this and […] The post A Guide to Good Key Performance Indicators (KPIs) appeared first on International SEO & Marketing Company.
  • Developing Your Company Voice: What Does Your Brand Sound Like?

    Level343 Team
    17 Aug 2015 | 12:02 am
    Let’s talk people. Today, we’re going to turn your company, your brand, into a person. Is your company annoying? A partier? A stuffed shirt or a laid back bohemian? -And whatever your company sounds like, is that the voice you […] The post Developing Your Company Voice: What Does Your Brand Sound Like? appeared first on International SEO & Marketing Company.
  • Creating SEO Content for Search Engines AND Visitors

    Gabriella Sannino
    10 Aug 2015 | 12:00 am
    No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we […] The post Creating SEO Content for Search Engines AND Visitors appeared first on International SEO & Marketing Company.
  • How To Stop Your Blog From Sucking

    Guest Blogger
    6 Aug 2015 | 12:00 am
    Let’s face it, there are too many blogs out there and too many of them suck. The main reason for this is because businesses read that they should have a blog but don’t understand what it takes to make it work for them. T The post How To Stop Your Blog From Sucking appeared first on International SEO & Marketing Company.
  • The Publisher’s Guide to Repurposing Content

    Level343 Team
    3 Aug 2015 | 12:00 am
    Repurposing content: to adapt content for use in a different purpose. Publisher: an individual or corporation responsible for the printing and distribution of digital or printed publications. In other words, you. The post The Publisher’s Guide to Repurposing Content appeared first on International SEO & Marketing Company.
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    SEO Design Solutions™ Blog

  • The SEO Ultimate+ [Advanced SEO] Video Training Series

    13 Aug 2015 | 7:32 am
    I know it’s been quiet on our blog, but, just to let you know….we’ve been busy creating our new [10 Video] Advanced SEO Training Series for SEO Ultimate and SEO Ultimate+ so that people can really see the power of this amazing All-in-One solution for WordPress. I’ve added a teaser video above where I show you how to use the Deeplink Juggernaut’s Instant Post Propulsion technique to create auto-links for specific keywords (as well as dampen the volume of linking with the content link settings option). To get access to the entire 10 video series, just use the big…
  • Why Good Enough Just Isn’t Good Enough Anymore!

    1 Jul 2015 | 9:36 am
    You Can’t Be Serious? Let’s face it, times have changed and what worked yesterday has no guarantee of remaining relevant and working tomorrow. What most of us often overlook is that as the web evolves so does our nervous system and how it maps the priorities of how we communicate. Essentially, we develop blinders to keep us sane from information overload. Just like banner blindness is real, your ads, links, headlines, images and everything else needs to be more human than ever and have a more down to earth appeal vs. I’m selling you something (as if you don’t know it)…
  • SEO Ultimate Launches Premium Version Called SEO Ultimate+

    30 Jun 2015 | 2:46 am
    We’re feeling SUPER (no tens inpunded…) and just wanted to give you all a quick heads up that there’s a new version of SEO Ultimate Version available for download from the WordPress repository or via your WordPress plugin dashboard. The video above covers the free update, however, to see the premium version, keep scrolling As the numeric code implies (since it’s only incremental) that even though there were some minor bug fixes, this was mostly a cosmetic update to the plugin. You’ll find a few new resources and tools available for you in the SEO Admin…
  • The Most Effective YouTube SEO Tactics for Guaranteed Video & Website Traffic

    Guest Post
    27 Jun 2015 | 10:42 am
    YouTube is by far the most popular video-sharing sites today. Your business stands to benefit greatly from a YouTube presence in that: YouTube only comes after Google & Facebook when it comes to daily visits. Billions of videos are viewed every month on YouTube, meaning there is a very high chance that your video will get many views once you post it. You will reach targeted Web traffic. Recent research by Nielsen shows that YouTube gets the most visits from adults aged between 18 and 34. It is free to post a video on YouTube, meaning you can put your advertising dollars elsewhere. Your…
  • SEO Design Solutions Founder Jeffrey Smith Interviewed by Business Banter Plus

    29 May 2015 | 10:22 am
    Just wanted to share that we recently had the honor of being interviewed by Business Banter Plus from the 2nd most curious person on the planet Elaine Lindsay. In case you’re wondering what we’ve been working on, how SEO Design Solutions was born or where it’s going, this in-depth interview covers is all; including topics such as the SEO Design Framework, our upcoming SEO Ultimate+ release and more. If you have the time, please watch the video above and feel free to share this with others via social media. Once again another thanks to Trool Social Media’s Elaine…
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    10 Golden Rules Internet Marketing Strategy Blog

  • The ABC's of SEO
    29 Aug 2015 | 3:26 pm
    Hi guys, it's Matt the Intern. Today I learned about the ABC’s of SEO. These ABC’s are the fundamentals of becoming noticed by search engines such as Google, Yahoo, and Bing, and are the fundamentals to drive traffic to your website. AA is the architecture and the structure of your website. The most important parts of the website must include a clean design, meta tags, and site map. After the basics, ask yourself if theres anything else that needs to be added or changed. Is the content organized and easy to read? Is it welcoming? Is it clear where to click if there is something that your…
  • Free Content With Or Without Email Required?
    27 Jul 2015 | 8:45 am
    Hey everyone, Matt the Intern here. Today I learned about the difference between free content with or without an email, and how they compare to each other when trying to capture leads on a website. What’s the difference between requiring an email, or not?Let's say that a website offers free content such as white paper, eBook, or a free software trial.  When you go to download the content, you are often required to enter your email. This is the “Email Required” tactic. When the content is available without an email requirement, it’s called the “ No Email” tactic.The “No…
  • How come banner ads follow me!?
    23 Jul 2015 | 7:38 am
    Whats up guys, its Matt the Intern. Today I learned about retargeting, and why it feels like I’m being stalked or followed by certain ads. What is retargeting?Retargeting is a technique that companies use to draw their customers back to a website. An example would be to get retargeted by a clothing website. Let’s say that you need a new pair of flip flops. You visit Pacsun to see what they have to offer. You have a few that you like, but you don’t buy anything. Later that day, you check the weather, and to your surprise you see an ad for pacsun. It may just seem like a crazy…
  • Create a Virtual Sales Force: Whats a Commission? Whats an Affiliate?
    22 Jul 2015 | 6:21 am
    Hi everyone it’s Matt the Intern. Today I learned some great information about what an affiliate is and how commissions work.What is a commission sale?A commission sale is when you make a percentage of money off of something that you helped to sell.For example, let's say you work at a surf shop and receive minimum wage. The store allows that for every surfboard you help sell, you get 10% commission on that sale. If a board that you helped sell was $200, then you would get an additional $20 added to your paycheck. An example of how you could help sell a surfboard is through reviews. Let's…
  • What Are The Best Sales Prospects?
    21 Jul 2015 | 8:16 am
    Hey everyone, Matt the Intern here. Today I learned who the best sales prospects are and am going to share this with you.First off, what is a sales prospect?A sales prospect is a potential customer for a company that has gone through some qualification to show that they are interested in what the company has to offer. A sales prospect represents a solid opportunity for a sale. The Best Sales Prospects:Someone who is actively looking for your products or services. They ask one of his/her clients about who they use, and the client recommends you. Because the sales prospect was recommended by a…
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    Hyper Dog Denver SEO Blog | Colorado SEO Firm

  • The Constant Evolution of Google: What’s In, What’s Out [MONTHLY SUMMARY OF SEARCH]

    Janna Vance
    6 Aug 2015 | 2:51 pm
    Google is constantly evolving, as the internet itself has evolved. Some of the many questions Google has asked to keep itself relevant include: How are people searching? How should results be formatted? How many answers does the user want? Are recommendations from friends helpful in this search? Is this a local search? Website Quality Google […]
  • The SEO Implications of Getting “Hacked” [MONTHLY SUMMARY OF SEARCH]

    6 Jul 2015 | 2:29 pm
    Websites are increasingly being hacked on autopilot. Intruders are using scripts to crawl the web and infect sites using outdated or insecure software. Including plugins, add-ons, and themes. Security is necessary for web marketing to be successful, and SEO is particularly vulnerable. 1. Spammy Content Intruders typically want to use a website’s existing authority in […]
  • Google’s “Quality Update” Rewards Positive Behavior [MONTHLY SUMMARY OF SEARCH]

    Jim Kreinbrink
    10 Jun 2015 | 3:15 pm
    Google’s updates have been focused around penalizing bad behavior: low quality links, duplicate or thin content, ad heavy pages, doorway pages, and more. But at the beginning of May, a mysterious Google update was released that looks to be more focused on boosting the right sites. Google officially claimed there was no update, then later […]
  • April 2015 Did you survive Google’s Mobile-pocalypse? [MONTHLY SUMMARY OF SEARCH]

    Janna Vance
    11 May 2015 | 8:10 pm
    One of Google’s largest updates in years happened last month. Did your mobile rankings survive what many were hailing as the end times for mobile traffic? It may not be as bad as expected for your site – but certainly beaware of the risks and rewards to make an informed decision. Here are some questions […]
  • 8 Things We Know About Google’s Upcoming Mobile Update [Monthly Summary of Search]

    Janna Vance
    14 Apr 2015 | 5:26 pm
    Google is implementing a mobile update come April 21. They have been releasing small details, and here is what we know so far: 1. The penalty is on a page-by-page basis:  Instead of judging an entire site, Google will assess the mobile friendliness of each page. This is very unlike Google Panda’s penalties: Usually a […]
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  • Analyzing the Digital Marketing Presence of the Top 15 Health Systems

    Lindsey Congeni
    28 Aug 2015 | 7:41 am
    12 Takeaways Every Healthcare Marketer Should Know For the fifth consecutive year, Fathom is analyzing the online presence of the Top 15 Health Systems, as determined by Truven Health Analytics. When we first started analyzing the top health systems five years ago, many were slow to adopt social media. Now, all systems have an active online presence. Each health system was evaluated against a list of metrics and given a score based on their digital marketing presence in social media, SEO and online advertising. Those scores resulted in 12 takeaways that every healthcare marketer should know.
  • Social Repair, Content Replace [WEBINAR]

    Haley Hite
    27 Aug 2015 | 12:31 pm
    Did you know that 68% of consumers check out companies on social networking sites before buying? If all these potential customers see is branded, salesy content, negative sentiment from unhappy customers or nothing at all, they probably won’t buy from you. What are your social channels telling potential customers? It takes a documented content and social strategy to deliver the right message. Join Fathom content strategists Jennifer Frates and Haley Hite for a webinar about a real life example, featuring windshield guru Safelite AutoGlass©. Register for this webinar to learn:…
  • Consumer Brand SEO Pulse: 8.27.15

    Jenna Hedman
    27 Aug 2015 | 6:59 am
    Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. This week’s Pulse is full of great, actionable tips and tricks for SEO. From keyword optimization, to semantic search and SEO for videos to ecommerce optimization, we have you covered! “How Much Keyword Repetition is Optimal – Whiteboard Friday” We know keyword stuffing is bad… But when is it too much and when is it too little? Rand…
  • Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither

    Michael Mazzone
    26 Aug 2015 | 1:35 pm
    A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue. I mentioned there were a number of ways that companies lose touch with their free trial users, including the lack of a nurturing email campaign to guide them to the paid engagement. Today, I am delving into how to best leverage email campaigns with those in the free trial. Cater to the Length of Your Free Trial/Demo SaaS companies choose the length of their free trials based on their business process and the complexity of the product being demoed.
  • 5 Effective Tips for Boosting Your College Site’s SEO

    Kayse Schmucker
    25 Aug 2015 | 11:13 am
    If you’re trying to increase the impact of your school’s web presence, you’ve probably considered taking the plunge into the world of search engine optimization, otherwise known as SEO. With the influx of prospective students turning to the web in their search for the right school, ranking at the top of search engine results pages is more important than ever. But understanding your school site’s need for optimization is only the first step in the journey to ranking higher in search results. Furthermore, navigating the dynamic landscape of search engine algorithms and updates can be…
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    EduTek n Social Media Advisor

  • Emerald Who’s Who in Asia

    EduTek_SocialMedia Consultant
    13 Aug 2015 | 11:54 pm
    I am glad to inform you all that my profile has been selected for inclusion in the print version of forthcoming reference work ‘Emerald Who’s Who in Asia’ by Rifacimento International, Publishers of Specialised Reference Books. To know more about it, click here.
  • How about Introducing Nano Learning to Improve Corporate Performance?

    EduTek_SocialMedia Consultant
    27 Jul 2015 | 6:38 am
    We are familiar with macro and micro learning. Macro learning is associated with large content for large No. of people for long time where as micro learning / teaching is to do with small content for small No. of people for short duration of time. How do you define nano learning / teaching then? I shall define it as ultra small content catering to one learning objective meant for individuals (or very small group of not more than 4) lasting less than or equal to 9 min. duration. It would definitely be part of micro teaching / learning which in turn would be part of macro teaching /learning and…
  • My latest updates in Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    21 Jul 2015 | 1:50 am
    My latest updates in Educational Technology and Social Media Marketing can be accessed by clicking the following links: Educational Technology Social Media Marketing SMM Consultant
  • Corporate Learning Week

    EduTek_SocialMedia Consultant
    8 Jul 2015 | 11:02 pm
    Corporate Sector's #1 event for L& D Leaders will be held from Nov. 9th-12th 2015 at Dallas, Texas. For details visit  
  • Asia - Men & Women of Achievement

    EduTek_SocialMedia Consultant
    5 Jul 2015 | 11:07 pm
    I am glad to inform that my profile has been selected for inclusion in ASIA MEN & WOMEN OF ACHIEVEMENT (VOL. VIII) by REGUERDON INC. 1369 Kashmere Gate, Delhi 110006, India
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    Boost sales with BtoB Content Strategy and PR here.

  • Stuck On What To Do Next With Your BtoB Copy?

    Melanie Rembrandt,
    20 Aug 2015 | 8:52 am
    Where to Begin with Your BtoB Content Marketing Strategy It’s back-to-school time, and that means the next four months will be full of new marketing campaigns for the holidays and end-of-year budgeting. With this in mind, it may be difficult to know where to begin. Well, it’s all about focusing on a few, key things. […] The post Stuck On What To Do Next With Your BtoB Copy? appeared first on Boost sales with BtoB Content Strategy and PR here..
  • Are Your Customers Actually Reading Your BtoB Content?

    Melanie Rembrandt,
    13 Aug 2015 | 5:05 pm
    You may be wasting time, money and resources on all that copywriting You hire an experienced copywriter to write your BtoB content. You have some excellent newsletters, blogs, e-mails, and articles going out on a regular basis. But do you know if your customers are actually reading it? Here are some ways to find out […] The post Are Your Customers Actually Reading Your BtoB Content? appeared first on Boost sales with BtoB Content Strategy and PR here..
  • 3 BtoB Content Strategy Sins to Avoid

    Melanie Rembrandt,
    6 Aug 2015 | 5:22 am
    Is all that copywriting time and effort really worth it? What you think is a B2B content strategy may not be. You have different authors creating content with various styles and tones. You cover various topics and you post new content each week. You are on a roll, and everything is moving along… or is […] The post 3 BtoB Content Strategy Sins to Avoid appeared first on Boost sales with BtoB Content Strategy and PR here..
  • How to Win a BtoB Content Project – Or Any Job For that Matter!

    Melanie Rembrandt,
    30 Jul 2015 | 9:16 am
    Are you following these steps to advance your career and make more money? Recently, I was looking for BtoB content writers and requested applications. It’s amazing what people sent to me… the good, the bad, and the (very) ugly. Let’s just say that the applicants who followed directions accordingly were placed in the “possible” pile. […] The post How to Win a BtoB Content Project – Or Any Job For that Matter! appeared first on Boost sales with BtoB Content Strategy and PR here..
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    Local SEO Guide

  • Check Out Apple Maps on iOS 9

    Andrew Shotland
    28 Aug 2015 | 9:36 am
    I spent some time over the past couple of weeks playing around with the iOS 9 beta and dug into Apple Maps and local search on Spotlight. I put up some initial thoughts on some of the Apple Maps for iOS 9 Screenshots on for your perusal.The post Check Out Apple Maps on iOS 9 appeared first on Local SEO Guide.
  • Should you trust Google’s Search Analytics Report?

    Dan Leibson
    26 Aug 2015 | 9:52 am
    When Google rebranded Webmaster Tools as Search Console SEOs were going wild over the new Search Analytics report. However, as the resident skeptic I’m not so quick to worship at the feet of Google’s data.   Rankings Up, Impressions Down It seems pretty intuitive to say as your rankings increase, so too should your site’s impressions [...]The post Should you trust Google’s Search Analytics Report? appeared first on Local SEO Guide.
  • Site Speed and SEO: It Matters

    Andrew Shotland
    21 Aug 2015 | 7:51 am
    From the #Duh! department: In case you are still arguing with your developers about how much time they should be spending fixing site performance issues, I thought I’d pass on the following screenshots: Click to enlargeThe post Site Speed and SEO: It Matters appeared first on Local SEO Guide.
  • How to Use Alphabet My Business Support

    Andrew Shotland
    10 Aug 2015 | 5:59 pm
    I just wanted to rank for that term. I’ll fill it in laterThe post How to Use Alphabet My Business Support appeared first on Local SEO Guide.
  • $0.25/No

    Andrew Shotland
    7 Aug 2015 | 9:19 pm
    I just heard that Ted Levine passed away. Ted was probably the first true entrepreneur I ever worked with. While I am saddened to hear he’s gone, the news has brought up a lot of great memories. Ted created Development Counsellors International, the world’s first economic development marketing company. I don’t rememberl the exact origin [...]The post $0.25/No appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

    Avinash Kaushik
    11 Aug 2015 | 1:56 am
    Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. :) The primary reason is simple: You are unique. Your business is unique. Why would a report created for everyone work for the special someone that you are? There are other great reasons as well. Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). When shared, custom reports allow you to deliver deeper relevance. Custom reports allow you to package…
  • See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

    Avinash Kaushik
    6 Jul 2015 | 2:35 am
    There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I've learned a whole lot more, evolved my thinking and refined the nuances. In this blog post I want to share two strategic clarifications/extensions of my thinking about the See-Think-Do-Care framework. My hope is to better assist you in your own journey in using the…
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    Avinash Kaushik
    27 May 2015 | 1:28 am
    In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver. The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. It saddens me deeply that they are not being able to…
  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
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    SEO Chat

  • Google Panda 4.2: Recovery Tips

    Danny Hall
    13 Aug 2015 | 10:07 am
    This month sees another Google Panda update – the first in over 10 months. But version 4.2 is no ordinary Panda, because Google has once again changed the way it updates the search algorithm. The first Google Panda update was rolled out over a period of a week or two in February 2011, and those that followed were updated in a similar fashion. This all changed in March 2013, when Google announced that the Panda algorithm was to be integrated into the main search algorithm and therefore updates would be effective almost immediately. This was good news for website owners, as once again it…
  • How to Aggregate All Your Data into SEO Dashboards

    12 Aug 2015 | 10:01 am
    Have you ever missed a client mention or let an SEO project fall through the cracks? We all have, but there are now solutions that make getting organized and staying on top of our complex work lives easier. While we all know how to set up alerts, receiving them in emails doesn’t make it easy to organize them and share them with clients. Did you know you can pull them all into an All-in-one Cyfe dashboard and track your keyword rankings and backlinks in the same place? Between that how-to post and the comprehensive instructions Kristi Hines wrote up in this Search Engine Watch managing…
  • Will Changing Hosts Affect Search Rankings?

    6 Jul 2015 | 6:05 am
    A common question in the SEOChat forums is whether moving your site or changing hosts will affect your SEO rankings and position in the serps. If everything were exactly the same, moving your site between identical servers should not impact your search engine positions if the move is done correctly. But everything is never exactly the same. Each hosting company has different hardware, networks, versions of server code, and configurations. How quickly your site loads is important. The faster you can make it, and the more reliable your hosting, the higher you will rank. Factors that impact page…
  • How to Promote Your eBook Using Social Media

    1 Jul 2015 | 9:22 am
    Writing a ebook is no easy task, requiring that lots of time, effort and inspiration, but there is no better feeling than wrapping up your own epic story and preparing it for the rest of the world to read and enjoy. When it comes to delivering your ebook in ebook format, you’ll find yourself with many options to promote and distribute it; the Internet puts the world at your fingertips if only you know how to tackle and leverage it. Thankfully for all of the ebook writers out there, social media brings people together and provides the tools that you need to easily get the word about your…
  • Google Penalties: Strategists and SEO Pros Share Their Insights

    Deborah Anderson
    8 Jun 2015 | 9:04 am
    Even after these past few years, the phrase, “Google Penalty,” has a way of stopping one in their tracks as if frozen. Not everyone is affected that way, but it is still common enough. It is a similar reaction that some people have over the mention of going to the dentist. That fear has subsided for some. As people gain knowledge about the penalties and the process of penalty removal, the fear begins to dissipate. There are some people who do not care about Google penalties and can live blissfully in spite of them. There is one thing that remains constant. That is that the…
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    Internet Marketing Ninjas Blog

  • Scraping, Negative SEO, and Shady Business: Weekly Forum Roundup

    Mark Roberts
    28 Aug 2015 | 6:30 am
    Sometimes our communities want to let their hair down and talk about the darker sides of SEO. What they are, how to recognize them, and what effect they can have on a site. This week several of our discussions focused on things like negative SEO campaigns and how they work or what to do when someone is scraping your content. We’ve also got discussions on structured data and nofollow links, too! Take a look and join in the discussion today! What is the “Legal” Definition of Negative SEO? A user on WebmasterWorld has been “researching the legality (UK and US) of negative…
  • How to Promote a Blog Post on Social Media #JimAndAnn Show

    Jim Boykin
    25 Aug 2015 | 9:47 am
    Once you publish an article, your job is not done! You need to invest at least 30-40 minutes in the basic social media sharing tasks which we’ll discuss today! Do your homework: Share your blog post like a PRO Ann is sharing her social media marketing technique: Immediately after you publish a blog post, share it on social media. It’s recommended to share (not schedule first) because you’ll be able to interact in case anyone responds to your share. Tweet your article tagging every blogger, brand, tool you mentioned in the article Share on Linkedin tagging every blogger,…
  • 5 Easy-to-Create Infographics Types That Work for Any Niche

    Ann Smarty
    24 Aug 2015 | 6:30 am
    Inforgraphics have become the darling of the social media world. You can’t spend more than five minutes on Pinterest without seeing an infographic being pinned to hundreds of boards per image. Blogs are able to vastly improve their traffic by providing graphics in lieu of traditional written blog posts. They are popular and reach viral status easier. Not only that, but you can re-package other content to make infographics, and so spread your authority to a whole new audience. Not everyone learns or retains information the same way. Having a visual format ensures you connect with those…
  • Millions of Ashley Madison Accounts Are on the Web Forever #JimAndAnn

    Jim Boykin
    21 Aug 2015 | 7:14 am
    The news broke a couple of days ago that Ashley Madison, the social media site for cheating, had been hacked and that its who database of users was released to the web. Jim Boykin and Ann Smarty are discussing of possible consequences of the hack, its impact on Internet marketing and online privacy. Ashley Madison hack is likely to be the biggest news of this year. The files include account details for about 32 million users of the social networking site helping married men and women find partners to cheat. Imagine: Your sexual preferences, address, name, phone number... are on the web…
  • Reunions and Research: Weekly Forum Roundup

    Mark Roberts
    21 Aug 2015 | 5:22 am
    Welcome to another community roundup! This week Cre8asiteforums hosted an exciting staff reunion stream! Bill Slawski and Ammon Johns hosted – it’s definitely worth a watch! Meanwhile WebmasterWorld has some interesting threads about URL structure and a new FDA warning from Bing. Happy birthday, @Cre8asiteforums !!!Click To Tweet On SEO Chat, Fathom is debunking some common “newbie” SEO teaching sites, and our Threadwatch reporters are dutifully documenting updates to Search Console and traffic rumors at Wikipedia. Are Search Engines Users? (Who Do You Want to Design…
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  • International SEO: 5 Basic SEO Issues You Should be Considering

    Daniel Bianchini
    20 Aug 2015 | 6:55 am
    The number of businesses that now ship or trade in multiple countries is growing by the day. No longer is it just the large corporations that have the ability to ship their products at competitive rates and increase their returns.Although many have increased their international revenue streams, the majority of brands large and small neglect to think of implementing basic SEO best practice for internatioanlisation.Below I have provided 5 basic SEO issues that you should be considering when it comes to international SEO.Choose the right URL StructureDetermining which URL structure to use is a…
  • Understanding & Optimising Your Organic CTR With Markup

    Alexandra Johnson
    18 Aug 2015 | 1:10 am
    Sometimes having that top 10 ranking isn’t enough – you need to look at your competitors, edit and evolve in order to enjoy the effects of a good organic CTR; gaining greater traffic volumes, exposing your brand to a greater volume of people and taking traffic away from your competitors. In this blog post I’m going to examine way that you can optimise your click through rate with the help of markup.Be aware of your environment; Your website does not exist in a vacuumYour success is not always down to what you’re doing. Sometimes its down to what your competition is…
  • Win tickets to BrightonSEO!

    Charlie Williams
    14 Aug 2015 | 2:22 am
    BrightonSEO, arguably the UK’s most popular conference for digital marketers, rolls back round again on the 18th of September.One of our favourite events in the calendar, BrightonSEO is a fantastic chance to educate yourself in the latest SEO tactics, be inspired to try something new and rub shoulders with some of the UK’s elite digital marketers. The only problem is, its so popular that getting a ticket can be a little tricky – tickets for September sold out in only a few minutes.But, don’t despair, we can help; we have two tickets to give away!We’re also…
  • Blogging 101 – Should it be a blog post?

    Hannah Butcher
    13 Aug 2015 | 1:00 am
    After conducting a fair number of content audits in my time, I feel that the time has come to speak out about company blogs at their very best and worst. Over the next few months I’ll be taking you through some blogging basics, starting today with the question: “should it be a blog post?”Introduction to blogging for businessThere are so many resources online about why your business should be publishing content on a blog, like this one from Hubspot. Generally the advice is that blogging helps you to do one (but hopefully more than one) of the following:Increase traffic numbersConvert…
  • How to run a blog schedule

    Paul Wood
    10 Aug 2015 | 5:00 pm
    I go on the internet quite a lot. I go on the internet everyday in fact. Whilst on the internet I use my skills of observation to look at what is out there. In an un-scientific study, I’ve concluded that 98% of the internet can be broken down into two broad categories: naughty websites and blogs. Sometimes the two categories merge, but let’s ignore that for now.What this means is that if you want to launch (or revive) a blog (or a naughty website for that matter), you are going to need a plan. As the cliche goes, failing to plan is planning to fail. If the internet generated dust you’d…
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  • Evan Carmichael: YouTube Channel Review - Through the 'Reel' Wringer

    Matt Ballek
    28 Aug 2015 | 10:23 am
    Video marketing series 'Through the Wringer' takes an in-depth look at a YouTube channel and reviews the content, programming, marketing, and audience strategy for clues to success. This week, Evan Carmichael gets the Reel Wringer treatment.
  • Donald Trump More Popular With Female Viewers on YouTube Than Hillary Clinton

    Greg Jarboe
    28 Aug 2015 | 8:23 am
    In the past 30 days, Republican Presidential candidates Donald Trump, and Jeb Bush, have generated more engagement from female viewers on YouTube than Hillary Clinton. But engagement from male viewers still far outweighs that of female viewers, by 9 to 1 in some cases.
  • Facebook Content ID for Video is Coming, Addresses Freebooting

    Mark R Robertson
    27 Aug 2015 | 1:12 pm
    The issue of freebooted video content being uploaded to Facebook is a serious issue for many media companies, brands, and creators. But today, Facebook has publicly addressed the problem and promised more robust rights management for licensed video content.
  • How Buzzfeed is Taking Over the World - One Video at a Time

    Carla Marshall
    27 Aug 2015 | 7:15 am
    In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
  • JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing

    Andy Smith
    26 Aug 2015 | 7:47 am
    Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at the ads and tell you 8 reasons why we love them, and why video marketers should too.
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    360i Digital Agency Blog

  • Influencer Spotlight: Catching Up with Adrian Kulp

    Rosanna Rago
    28 Aug 2015 | 8:32 am
    It’s no secret that parent blogging has been, and continues to remain, a steady influential genre in the ever-growing blog landscape. Countless mom and dad bloggers have been sharing product reviews, parenting advice and shopping deals for years. That being said, if you take a closer look within the vast array of parent voices making their way into newsfeeds daily – you will often uncover much more than the latest product review. What you’ll find are unique personalities and stories from some unexpected perspectives. Enter Adrian Kulp: former comedy TV development executive for Adam…
  • Social Media Cheat Sheet 3.0: A Marketer’s Guide to Today’s Top Platforms

    Karri Wells
    27 Aug 2015 | 12:03 pm
    With half of 2015 under belt, we’ve updated our previous Social Media Cheat Sheet to provide marketers with an overview of the top platforms in the social landscape today. The one-pager below maps the top social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more. What hasn’t changed: Facebook’s user base is continuing to see healthy growth, while growth on Twitter is slowing Video continues to be a focus for many of the platforms Both Facebook and Twitter have enhanced their video products with…
  • 3 Ways Marketers Can Modernize Their Organizations for the Digital Age

    26 Aug 2015 | 7:37 am
    Our Chairman Bryan Wiener recently authored a byline published by The Wall Street Journal where he discusses how the ongoing and meteoric rise of the digital era is challenging businesses to connect with people in meaningful, motivational and monetizable ways. This is why it is becoming increasingly important for marketers to look inward and ensure their own processes, teams and success metrics are setting them up to succeed. In many organizations, marketing infrastructures have not kept pace with the changes in consumer habits and technological advancements we’re seeing today. It’s time…
  • The Power of TV Fandoms: What Marketers Need to Know

    25 Aug 2015 | 7:36 am
    In this current age of cultural obsession, passionate TV fandoms are a goldmine of marketing opportunity. By understanding the importance of investing in fandoms, entertainment marketers have the power to generate hype and create hit shows. In a recent byline published via MediaPost, our Strategy Director of Media & Entertainment Adrian Goodsell shines some light on the TV Fandom and how marketers can leverage fans’ love of a show to drive evangelism and ultimately tune-in. In the article, Adrian discusses the following: The definition of the TV Fandom How to build cultural cachet When…
  • Help 360i Make the SXSW 2016 Lineup

    19 Aug 2015 | 8:51 am
    Let the voting begin! It’s that time of the year again when SXSW opens up its famed PanelPicker – a voting system that allows Austin-bound festival goers to have a voice in which sessions takeover the 2016 lineup – and invites the industry to vote for their favorites. Each year, the SXSW programming committee uses the PanelPicker to vet topics for the Interactive festival – taking place this upcoming March 11 – 15. An industry-wide popular vote will play a big role in the choice for which panels debut at the festival, and we’d love your support in helping our sessions make it…
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    SEO News & Tips

  • What 10 Agencies Said about Hiring Freelance Copywriters: #SEOprochat Recap

    Jessica Kandler
    27 Aug 2015 | 11:05 am
    Every other week, MySiteAuditor brings together experts from SEO, web design, and digital marketing agencies across the U.S. and around the world for a Twitter chat centered on agency life, clients, lead generation, SEO, web design, social media, and all things digital. This week, our #SEOprochat focused on managing freelance copywriters, and we had a great session of sharing experiences, tips, and ideas. Here’s a recap of our conversation in case you missed it – we hope you learn something, and join us next time! The demand for content marketing is driving a great need for…
  • How Agencies Can Hire Top Freelance Copywriters

    Jessica Kandler
    19 Aug 2015 | 3:01 pm
    Many digital agencies struggle to fulfill their growing need for high-quality copywriters, but don’t have the resources to hire full-time, in-house writers. Finding great freelance talent can be tricky, but here’s how to find and hire the best. Share this Image On Your Site <p><strong>Please include attribution to MySiteAuditor with this graphic.</strong></p><br /> <p><a href=’’><img…
  • 23 Creative WordPress Themes for Web Design Agencies

    Jessica Kandler
    17 Aug 2015 | 8:11 am
    Your agency’s website is often the first interaction you’ll have with a potential customer, and first impressions are everything. It’s especially difficult to stand apart from the competition for creative agencies that sell similar services, so you should leverage your website and online presence as much as possible by focusing on what counts – a strong and creative brand persona, good design, and great user experience. We’ve compiled 23 of the best creative WordPress theme options available for web design agencies looking to create new websites or revamp their…
  • How To Be An Effective SEO Account Manager: #SEOprochat Twitter Chat Recap

    Jessica Kandler
    11 Aug 2015 | 3:02 pm
    This week’s #SEOprochat Twitter chat, hosted by @MySiteAuditor, focused on SEO account management – and we had a great conversation! Here’s a recap of the chat, along with 10 tips for being a successful account manager. We hope you take some knowledge away from the chat – and join us next time! We wanted to discuss account management as it’s a very important facet of all good SEO, digital marketing, web design, and online PR agencies. Account management requires a high level of skill, and every person and every agency has their own methods, tools, and style for…
  • The 7 Best Content Types for Lead Generation

    Jessica Kandler
    5 Aug 2015 | 4:01 pm
    Today, consumers spend an average of 79 days conducting online research before buying. This means SEO, web design, and digital marketing agencies need a content marketing strategy that provides consumers with the answers they’re searching for while simultaneously generating leads to fill their agency’s sales pipeline. The marketing landscape has changed. Where agencies used to be able to rely on advertising and direct outreach to consumers, today’s digital marketplace is more buyer-driven and relationship based, meaning agencies must harness content marketing to attract and inform…
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  • Infographics: A Look at Whatcha Reading?

    Jimmy Rudnick
    28 Aug 2015 | 7:19 am
    It’s not too often that I go “off on a tangent” i.e. away from online marketing and SEO and SEM and that kind of post — but today I wanted to share a great Infographic I found just a couple of weeks back that I think is somewhat “telling” of our society and where it’s headed. Back when I was a youngster in the 1950’s everyone knew, everyone said and everyone followed this mantra — want to be smart? then read! I mean that in all honesty. Around my house there were piles and short stacks of books on everyones night table, on the den coffee…
  • Lion’s Lair narrows to ten finalists!

    Jimmy Rudnick
    24 Aug 2015 | 7:51 am
    Originally posted on Software Hamilton Lion’s Lair is an annual event put on by Innovation Factory and the Hamilton Chamber of Commerce, it involves 10 Hamilton-area startups battling each other for $150,000 in cash and professional services. It’s been happening since 2011, and local tech/software firms are always well represented, both amongst finalists and the winners. The actual Lion’s Lair evening at Carmen’s involves watching local business experts quiz the finalists on the viability and potential success of their business, over a nice dinner in a room filled with great people.
  • Moz: 2015 Ranking Factors Study

    Jimmy Rudnick
    14 Aug 2015 | 7:43 am
    Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google’s search algorithm. This year’s panel of experts possesses a truly unique set of knowledge and perspectives. We’re thankful on behalf of the entire community for their contribution. In addition to asking the participants about what does and doesn’t work in Google’s ranking algorithm today, one of the most illuminating group of questions asks the panel to predict the future of search – how the features…
  • Awarded a Spot in the Top 100 SEO Blogs!!!

    Jimmy Rudnick
    7 Aug 2015 | 8:54 am
    If you are you looking for practical, insightful and educational SEO blogs? Then you’re at the right place. Here are the BEST 100 SEO blogs online. As you probably know, there is a huge amount of high-quality blogs out there, but I decided to separate the wheat from the chaff and give you the absolute cream of the crop. Whether you’re a beginner blogger, a marketer or a business owner, these blogs will provide you with all the tools and information you need to improve your rankings with ease (even if you’re in an obscure niche). Quick note: This is an exclusive list. All the winners…
  • The Top 90 SEO Bloggers to Follow!

    Jimmy Rudnick
    3 Aug 2015 | 7:42 pm
    I was asked if I’d participate in this project and after hearing just a few of the other SEO practitioners who said they’d be “in” I knew I had to be an integral part of same. This list of SEO bloggers is a great way to drill down, one by one to see what we/they have to say and you can of course bookmark the ones you find relevant too for your daily reading list. I added some already and I’m only what 1/3 of the way through the list! Here’s the link to the great post here…. Here’s how the project leaders introduced this… “If you’re…
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    Digital Gossips by Munaz

  • Content Marketing – Hype & Hypocrisy!

    Munaz Anjum
    26 Aug 2015 | 3:00 am
    It’s been a decade since I started my career in the digital media. It’s an industry where Google rules and is everywhere and is in everything. With SEO hype come marketers. They have eyes bigger than their stomachs. The way they chase Google reminds me of Mickey Mouse cartoon of my childhood. And, I really mean it. From time to time they repackage their strategy and thus make a whopping business. Their biggest revenue comes from patented SEO tools/software they sell, that never guarantees anything beyond some insights. Different subscribers tell different stories while trying to…
  • Why Web Design Is One Of Your Best Bets For Getting Rich In 2015?

    Munaz Anjum
    23 Mar 2015 | 4:52 am
    If you are looking forward to get rich using your skill of web designing then you are on the right track, at least for the present. The importance of web designing has been growing in the market especially because of the expansion of ecommerce all around the globe. Web designing is the act of developing a website. Therefore, web designers are often also known as web developers. Outline: A web designer’s profession gives a lot of advantages including doing what you love, helps use your own creativity, work from anywhere, work anytime and above all make a lot of money. Here are some of the…
  • Is Your Website a Semantic Search Engine Friendly?

    Munaz Anjum
    17 Mar 2015 | 3:00 am
    There is a ton of post we see on semantic SEO. Many of us even blindly fall prey to these pieces without even realizing whether or not a website we build is a semantic search engine friendly (SSEF). I don’t see any logic for a semantic SEO if a website lacks all the nuts and bolts required for a semantic search engine. This is analogous to people riding bullock carts and aim high at winning against the super racing vehicle riders. Verily, stupidity has no bounds!   We go behind some industry stalwarts’ tips and tricks to bait the search engine. Nevertheless, we…
  • The Internet of Things (IoT) And Bottlenecks Within Organizations

    Munaz Anjum
    3 Mar 2015 | 4:26 am
    Is 2015 a year of digital transformation (DT)? More often than not, we hear people saying the whole digital experience is changing. Users’ behaviors and customers’ expectations are changing too. Is there any ounce of truth, or just a hype? Yes, there is absolute truth what they say. We are seeing how usage of social media is grown and so is our behavior to share every minute update. In reality, social media has jump-started the sharing and collaborative economy. E-social bonding and tons of data being updated on the cloud every second are occupying a larger space than ever before.
  • Let’s Support SAFE & SECURE HTTPS Websites!

    Munaz Anjum
    18 Sep 2014 | 3:52 am
    My Two Cents: Good news for developers! IE8 is finally coming to an end. It’s indeed good news for them, because they use some kind of hacking and tedious technique to make a responsive website compatible with IE8. By default, IE8 does not support media query. There are clients who want to see a responsive website compatible with IE 8 that poses a challenge for a developer. Now, Microsoft has officially announced that IE8 is going off, and the deadline for extending support to this older browser is until Jan. 12, 2016, which is a year and a couple of months from now. Having been a headache…
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    Home Based Business Resources

  • How to Develop a Mobile Content Strategy

    Stephen Moyers
    26 Aug 2015 | 8:45 am
    The digital marketing landscape changes by the hour. Each passing minute sees an increasing number of users turn to their smartphones and tablets for shopping and searching. This makes your company’s mobile content strategy more important than ever. Thanks to the ever-evolving marketing landscape, your company must stay on its toes and constantly adapt to the demands of a perpetually learned and savvy customer base. Google and Nielsen have found that 77 percent of mobile searches happen at home or work, where most users have the option of using a desktop computer. These findings confirm…
  • Social Media Image Cheat Sheet 2015

    25 Aug 2015 | 3:49 am
    From Twitter and Facebook to Tumblr and YouTube, the new social subconscious has gone digital. For people and businesses alike, this means the new visual standards of social media are their problem. Sure, a lot of these sites include some surprisingly powerful and easy-to-use automation tools for setting up a nice looking account page. The problem is these tools can only assemble the visual elements given to them. As for the visual elements themselves … Whether using stock graphics or creating/commissioning original images, it falls on the user to know the appropriate image sizes. The…
  • Best Websites For Free PowerPoint Templates & Presentation Backgrounds

    24 Aug 2015 | 11:18 am
    While performing a simple online search one often comes across websites that claim to provide PowerPoint templates, only to find out that the available templates are not only paid but quite overpriced. While there are some very good premium websites like SlideModel which offer high-quality premium templates, however, the same can arguably be not said for a lot of other websites. Then there is also the issue of affordability for many users who are neither willing nor able to spend on buying presentation templates. Furthermore, the default presentation backgrounds available at Microsoft’s…
  • Optimal Keyword Repetition, Instagram Over Facebook, Tools For Content Creation, #Speedlink 34:2015

    23 Aug 2015 | 6:11 am
    Hi everyone, hope you all had a great and productive week! This week, a really good SEO topic was brought up by Rand of – “With all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: If I’m targeting a particular keyword, where and how often should I use that in the front and back ends of my page?”. To answer that, the video below provides some recommendations into the context of today’s SERPs. How Much Keyword Repetition is Optimal Why Brands Should Consider Instagram Over Facebook…
  • Factoring in Search Engine Visibility, Appearance and Usability in your Web Design

    Lalit Sharma
    20 Aug 2015 | 5:30 am
    Webmasters and designers with some experience can always tell which sites designers who are just starting out have created. Frequently, such sites will be heavy in the use of graphics, driven mostly by JavaScript with a top navigation bar very similar to menu bars found on programs. Hovering on an item in the bar automatically produces a vertical drop-down list. There are a few other pointers. Usually, sites like those get fairly high points for gadgetry and appeal, but only for one browser: Internet Explorer 6 and earlier. In other browsers, such a site doesn’t work so well.
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    Ross Hudgens

  • What I’ve Learned in 3 Years Running a Marketing Agency

    Ross Hudgens
    6 Aug 2015 | 1:00 am
    Three years ago this August, I quit my job. The 10th also marks my 30th birthday. It might come as no surprise, then, that I’ve started to do a little reflecting about that time. At no point growing up did I ever expect be an entrepreneur. I didn’t even know I wanted to be one until I realized what I really wanted was creative freedom, and the ability to consistently create things with meaning and value. To truly do those things with consistency, it required taking my own path – not following the one bosses had given me. Fast forward three years later, and I’m now running what seems…
  • Three Things I Wish I Knew Before Starting an Agency

    Ross Hudgens
    1 Oct 2014 | 9:26 am
    I was initially introduced to Dreyfus model of skill acquisition by Merlin Mann, one of my favorite go-to’s for anything around productivity and the world of work. This concept changed the way I thought about problems and about expertise. The model basically describes a stage in the learning cycle where we are “advanced beginners”, which follows the novice stage. The advanced beginner stage is best described as a period where we have a lack of situational awareness. This means that you’ve built enough expertise to the point that you believe you’re an expert,…
  • The Opportunity Cost of Choosing the Wrong Clients

    Ross Hudgens
    7 Aug 2014 | 1:10 am
    It’s been almost two years since Siege Media originally came to life. It’s been a wild two years, where I’ve moved from Seattle, to Long Beach, to San Diego, where Siege Media is doing great and continuing to grow. We are now a team of seven people and business is booming – but that’s not to say that the first two years have been without speed bumps and lessons learned. Among those lessons is one pivotal one that I want to reiterate with this post: be extremely meticulous when choosing clients. When starting out – or at any stage of the…
  • Risk Mitigation During Early Stage Consulting

    Ross Hudgens
    29 Jul 2013 | 6:00 am
    Making the jump. Quitting your job. Making a living outside of your 9-5. These things are difficult to do, and one of the things that prevents most from ever doing it is the risk. The risk of being stuck out in the cold and suddenly unable to find work. That’s a scary thing, and for good reason – nobody wants to have faced that fear and failed. Mitigating the risk of this situation is something that’s worth considering, and worth putting long, deliberate thought to. Many startups have the opportunity to blow up in your face, and one of the great benefits of a consulting company is…
  • The Danger of I vs We When Building a Company

    Ross Hudgens
    6 Jun 2013 | 6:00 am
    The habit I’ve most wanted to break in the early stages of having others work at Siege relates to problems with differentiating between “I vs We”. I vs we is the pronoun choice that says very little, but also says a whole lot. The use of one versus the other can happen more than you think. On phone calls, when talking to others on the team, in conversations with friends. When you begin talking about the state of the company, it is no longer just you. It is a team. It is not your client. It is our client. It is not your decision, it is our decision. I am not doing the work.
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    Clear Simple Marketing

  • Onward and Upward!

    Kristy Kaufer
    24 Aug 2015 | 4:23 pm
    George Bernard Shaw once said that “progress is impossible without change”, and this has certainly been a year of change, and incredible progress for CSM! Earlier this summer we introduced you to a new member of our team – Project Manager Sara Lauzon, and today we are honored and delighted to introduce you to another exciting […] The post Onward and Upward! appeared first on Clear And Simple Marketing.
  • BIG Changes at CSM — And a Birth Announcement

    Heidi DeCoux
    24 Jun 2015 | 7:42 am
    Wow, we have been having a fantastic year full of change and growth here at CSM! Several exciting new projects in the works, new team members coming on board, families getting bigger, and more! Earlier this year, Jessica Coons, our Email Marketing Specialist, gave birth to her first baby, a little girl named Abigail Kathryn. Jessica […] The post BIG Changes at CSM — And a Birth Announcement appeared first on Clear And Simple Marketing.
  • This Might Just Make Your Day (and possibly your life!)

    Heidi DeCoux
    23 Apr 2015 | 6:02 am
    I’ve been working on some amazing projects, and doing quite a bit of traveling – for both work and play! In fact, as you read this I’m in Jamaica getting some much needed sunshine and R&R (and we got upgraded to the honeymoon suite and it has an outdoor shower – how cool is that!?!).  I’ll […] The post This Might Just Make Your Day (and possibly your life!) appeared first on Clear And Simple Marketing.
  • Stories Sell + A Super Bowl Ad WINNER

    Heidi DeCoux
    2 Feb 2015 | 2:09 pm
    We hosted a fun (and loud!) 2015 Super Bowl party yesterday.  Although I’m not into football, I LOVE watching and analyzing Super Bowl ads. And of course watching the Halftime Show!  I thought Katy Perry and the entire show was quite amazing this year – even better then Beyonce’s stellar performance last year.  If you […] The post Stories Sell + A Super Bowl Ad WINNER appeared first on Clear And Simple Marketing.
  • A Good Way to Handle Holiday Stress & To Keep Your New Years Resolutions

    Heidi DeCoux
    5 Dec 2014 | 9:28 am
    Well, we’re in the thick of it now — for some, the Holidays are a time of togetherness, peace, joy, and fun. For others, this is the Season of engrained habits, of stressful obligations, and of dreaming about fresh starts and better, stronger, healthier days ahead. Have you ever wondered why the habits we want […] The post A Good Way to Handle Holiday Stress & To Keep Your New Years Resolutions appeared first on Clear And Simple Marketing.
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    Single Grain Blog

  • 40 Top Resources for SaaS Companies – Single Grain’s Link Roundup

    25 Aug 2015 | 2:00 am
    Running a software-as-a-service (SaaS) company can be both extremely exciting and incredibly challenging. According to research from the Institute of Electrical and Electronics Engineers, the industry is becoming much more competitive, indicating that vendors need to be at the top of their game to thrive. Whether you’re just about to launch or you’re an established SaaS provider, there are resources out there that can help you grow. Here are a few great options we recommend for anyone who is trying to start or expand their business 1.The Most Successful SaaS Sectors Outbound marketing is…
  • Podcast Advertising: What You Need To Know

    18 Aug 2015 | 2:00 am
    The proportion of Americans listening to podcasts has nearly doubled in the past seven years and is projected to continue growing for the foreseeable future. And since interest in podcasting has risen so sharply, an increasing number of advertisers is leveraging this trend to promote their products and services. According to a report from ZenithOptimedia, advertisers are expected to spend $34 million on podcast ads in 2016 – a trend that comes on the heels of significant past growth in the sector: How can advertisers leverage podcasting to get the highest possible ROI? There are two…
  • 25 Brands That Made it Big with Content Marketing

    11 Aug 2015 | 2:00 am
    Content marketing is one of the newest forms of marketing, but it’s proving to be one of the most effective. According to a survey from the Custom Content Council, 72% of marketers feel that content marketing offers a better ROI than magazine advertising, while 69% feel that it’s more effective than direct mail and PR. Despite these statistics, some marketers are still a bit skeptical about the benefits of content marketing. Below, we’ve profiled 25 companies that made it big through the effective use of content marketing. If you’re still on the fence about this powerful new strategy,…
  • A Step-by-Step Checklist For A Successful YouTube Ad Campaign

    6 Aug 2015 | 7:05 am
    Did you know that 17% of all Internet traffic flows through YouTube? That’s a tremendous amount of traffic—which you can tap into in order to help promote your brand. To date, some of the largest brands around, including Progressive, Facebook, and Google Earth, have invested heavily in video marketing campaigns on YouTube. Even smaller brands can leverage the power of YouTube’s network, though they’ll need to set clear goals and develop an organized approach to construct campaigns that result in a positive ROI. Brands spent over $1 billion on YouTube ads in 2014, a figure that’s…
  • The Brand-Building Power of Providing Free Advice: 10 Lessons From Neil Patel

    4 Aug 2015 | 2:00 am
    I’ve said it before, and I’ll say it again: your brand is one of your most valuable assets as a company. That’s why you’ll see so many companies spend so much money on brand-building. Some are even willing to lose money to keep their brands intact. As a case in point, take Neil Patel, a leading expert on brand building in the digital age, who estimates that upholding his personal brand’s image costs him $1,671,120 a year. Wonder what else this seemingly-everywhere web guru can teach you about branding? Here are ten lessons that will help you build your brand through the power of…
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    Unmemorable Title

  • Six Secret Tricks to Improve Your Website Content

    24 Aug 2015 | 2:19 am
    Good writing isn’t just about finding a structure that works and then typing until you’ve filled in the relevant sections. If it was, good copywriters wouldn’t be able to charge a healthy amount for their services. No, good business writing is about grabbing attention, making a connection and then ensuring that the reader takes the […] The post Six Secret Tricks to Improve Your Website Content appeared first on 603 Copywriting.
  • I’m Sick of Earnestness. Aren’t You?

    18 Aug 2015 | 7:30 am
    If you’ve never read Kate Fox’s “Watching the English,” I recommend it. It’s an anthropological study of the English, explaining the linguistic, psychological and behavioural codes we tend to follow. And it turns out that if there’s one thing we English don’t like, it’s earnestness. (If there are two things, the other is queue jumping, […] The post I’m Sick of Earnestness. Aren’t You? appeared first on 603 Copywriting.
  • I Spent a Day at Britain’s Smallest Brewery

    11 Aug 2015 | 3:42 am
    When you imagine a brewery, what comes to mind? Huge vats? Swimming-pool sized quantities of beer? Giant mechanical bottling systems? Chances are you don’t think of a semi-detached house in suburban Prestwich. But that’s where I found myself, after accepting an invitation to Britain’s smallest commercial brewery, Manchester’s Beer Nouveau. Because when a man offers […] The post I Spent a Day at Britain’s Smallest Brewery appeared first on 603 Copywriting.
  • Never Mind the Scalpel – Edit With an Axe

    28 Jul 2015 | 3:00 am
    Even after eight years, I’m still learning how to be a truly great copywriter. I’ve just had a superb lesson. For a fortnight, I’ve been working with a client on an outreach email. We’ve had seven or eight discussions. We’ve swapped dozens of emails. And I’ve written six drafts. The draft I sent out last week […] The post Never Mind the Scalpel – Edit With an Axe appeared first on 603 Copywriting.
  • Review: Bob Hoffman’s Marketers are from Mars, Consumers are from New Jersey

    7 Jul 2015 | 3:20 am
    The post Review: Bob Hoffman’s Marketers are from Mars, Consumers are from New Jersey appeared first on 603 Copywriting.
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  • 4 Ways Training Can Land You More Freelance Writing Gigs

    Tracy Mallette
    27 Aug 2015 | 3:30 am
    As a freelance writer, you know that competition for writing gigs is fierce! You’ve all heard the dreaded “everyone’s a writer” phrase, which devalues the work of really great writers. But wannabe professional writers aren’t your only challenge. Websites like Elance (yes, I’ve got a profile on there, too – *hangs head in shame*), pit freelance writers against [...] The post 4 Ways Training Can Land You More Freelance Writing Gigs appeared first on SuccessWorks.
  • The Semantic Web & Knowledge Graph with Bill Slawski

    Laura Crest
    20 Aug 2015 | 5:55 am
    As the go-to expert for all things Google patents for some ten years now, Bill Slawski of SEO by the Sea has made an art and science of predicting and explaining the deep water currents driving search engine results. Lately, Bill has focused on the changes to search results brought on by Google’s “Knowledge Graph” and [...] The post The Semantic Web & Knowledge Graph with Bill Slawski appeared first on SuccessWorks.
  • 5 Expert Promotion Tips to Rock Your Blog

    Laura Crest
    13 Aug 2015 | 3:00 am
    You’ve crafted a great blog post. Now what? If you answered “promote it” — which of course you did — then you’re absolutely right! As you know, all the time and effort you’ve poured into your creation amounts to zero if it’s not reaching your intended audience. No visibility, no engagement, no social sharing, no Web [...] The post 5 Expert Promotion Tips to Rock Your Blog appeared first on SuccessWorks.
  • Need Blog Post Ideas? Have You Tried These Tips…?

    Heather Lloyd-Martin
    6 Aug 2015 | 5:30 am
    Let’s face it. Magically coming up with blog post ideas is grueling. Sure, you can schedule time to brainstorm post ideas (here’s how to generate over 3,000 a year!). But what about those days when the ideas don’t come, you’re on deadline, and you feel like you’ve written it all before? Don’t get stuck – get inspired, [...] The post Need Blog Post Ideas? Have You Tried These Tips…? appeared first on SuccessWorks.
  • 5 Branding Tips for Building Your Biz: The Chicken & Egg Strategy

    Laura Crest
    30 Jul 2015 | 4:00 am
    by Tracy Mallette Your audience — meaning your combined readers, as well as potential and current customers — and your brand are inseparably linked. Your audience builds your brand and your brand builds your audience. Like the chicken and egg, it can be hard to know which came first – and which should come first when building your [...] The post 5 Branding Tips for Building Your Biz: The Chicken & Egg Strategy appeared first on SuccessWorks.
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  • Scalable Link Building Process Using Influencer Marketing

    Jason Acidre
    11 Aug 2015 | 10:57 pm
    Effectiveness and consistency in link building has always been about the process you put in place at the very beginning of the campaign. That’s why it’s very critical to align your link building efforts with the site’s overall brand strategy –particularly in knowing the influencers/publishers/brands you want your brand to be associated with (to create better signals and perceived value). Link building is still very valuable in today’s (and even in tomorrow’s) digital marketing. Links are still a major ranking factor in Google’s search algorithm, and its importance won’t go…
  • 6 Actionable SEO Tips

    Jason Acidre
    27 May 2015 | 12:50 am
    Technical SEO has clearly been one of the pillars that enabled many businesses to thrive in the information age. With 3.5 billion searches being made each day (which is still stirring towards a consistent growth pattern); it only proves how more significant – and more competitive – search optimization will be for many businesses in the years to come. The post 6 Actionable SEO Tips appeared first on Kaiserthesage.
  • Generating better content ideas

    Jason Acidre
    18 Aug 2014 | 3:17 am
    Millions of web content get published every day – from blog posts, videos, podcasts, image-based up to interactive content. Standing out in the content game (in any industry) will obviously become tougher to be consistently accomplished, considering that there could be thousands of newly published content in your space each day (which will possibly grow even further in the coming years). The post Generating better content ideas appeared first on Kaiserthesage.
  • 13 simple SEO processes you can use to improve client acquisition and retention

    Jason Acidre
    16 Jul 2014 | 11:26 am
    When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years. But I guess that was really the perfect time for me to start a career in this industry. I didn’t expect for me to be genuinely passionate about SEO – but I think that passion became the one main factor that really made me embrace everything about it, including its most challenging parts. The post 13 simple SEO processes you can use to improve client…
  • (More) Enterprise Link Building Strategies

    Jason Acidre
    26 Jun 2014 | 11:40 am
    Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph. Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking penalties) to win against web spamming may perhaps just prove the real importance of links to the search technology. Seeing that links are still one of the best signals they can use in determining the relevance, authority, popularity and the credibility of a web page or an entity. The post (More) Enterprise Link Building Strategies appeared first…
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    CLIQ | Web Design Cork | SEO Cork | Google Adwords | Split Testing

  • 3 Local SEO Stats That Everyone Should Know

    24 Aug 2015 | 3:30 am
    Now that the internet is the primary source for consumers to find local business information, localised SEO is more important than ever. Today I will be giving you some statistics and facts that should help you shape your local SEO strategy and show you just how important it can be. Here are the three local SEO stats that everyone should know. 1: 50% Of Mobile Local Searches Lead To Consumers Visiting The Store Within A Day: This statistic shows that consumers are ready to take action right away and local SEO has a direct impact on in store traffic. It’s not just mobile users who are ready…
  • 4 Useful Remarketing Tips

    17 Aug 2015 | 3:30 am
    Remarketing is a powerful tool for anyone using Google Adwords to drum up more business. It’s often under utilized and today I will be sharing some tips on how you could be doing it better. 1: Dynamic Remarketing For All Verticals: Dynamic remarketing ads generally have a much higher success rate than static ads. You create a custom feed and upload it (Google has tutorials for this).Then you will be able to choose from a good amount of templates and then you can get creative. 2: Utilize Google Analytics Remarketing Lists: This is a great way to improve your remarketing power yet it is still…
  • 3 Warning Sign’s When Hiring A PPC Agency

    10 Aug 2015 | 3:30 am
    Finding a good, reliable and trustworthy PPC company can be an arduous task. This is especially true if you don’t know them or they haven’t been recommended to you by someone that you trust. It’s difficult to tell the good ones from the bad ones before work commences. So here are a few warning signs to watch out for when they are pitching to you.   1: Promising Too Much: As with many things and especially in the Pay Per Click realm past performances are not guarantees of future success. There are an astonishing number of variables at play in a PPC campaign and so it’s impossible…
  • Five Reasons For Using The SEO By Yoast WordPress Plugin

    3 Aug 2015 | 3:30 am
    Almost everyone who owns or has built a website had heard the term SEO (Search Engine Optimization). WordPress is often praised as being extremely SEO friendly which is one of the reasons so many great websites are built using it. However today I will be talking about how you can improve your SEO even further by using the SEO by Yoast WordPress Plugin. Here are my top five reasons for using the SEO by Yoast WordPress Plugin. 1: Google Preview Snippet: When you are writing meta information to improve your SEO using this plugin it shows you a Google search result snippet which allows you to see…
  • 9 Must Use WordPress Plugins

    27 Jul 2015 | 3:20 am
    Sometimes it’s hard to choose the right plugins for you. There is so much choice out there it’s easy to feel swamped. Today I will be giving you a list of some great plugins which always come in useful. Here are my 9 must use WordPress plugins. 1: Akismet: Akismet is an anti spam plugin that checks comments against the Akismet web service to determine whether or not they are spam. Any blog or comment section needs some kind ofanti spam system and this is the best.   2: Backup WordPress: This is a database and file backup plugin. It backs up your entire website as well as your…
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    The Outsourcing Blog

  • Hiring Full-Time Remote Assistants vs. Project-Based Hiring

    26 Aug 2015 | 12:07 am
    If you’ve already used a freelancing platform like UpWork to outsource time-consuming tasks or projects that fall outside of your expertise, you might think it’s ridiculous to even consider hiring a full-time remote assistant. Why would you? Wouldn’t that mean you’ll be stuck with just one worker that would have to be paid a fixed amount every month no matter if you really needed them or not? Who is crazy enough to do that? Well, it turns out it’s not such a crazy idea, and here’s why: 1. Best workers are looking for stability. The most hard-working and…
  • Your Checklist for Hiring a Philippine-based Virtual Assistant

    25 Aug 2015 | 1:33 am
    If this is the first time you’re hiring a Philippine-based remote assistant, this checklist will come in handy. If you have any questions, don’t hesitate to leave a comment. We’ll answer shortly.
  • Myers-Briggs Personality Types vs. Remote Work

    19 Aug 2015 | 1:33 am
    Understanding your own personality is important for making the right decisions in your career and personal life. That is why so many people have used the questionnaire created by Katharine Cook Briggs and Isabel Briggs Myers to determine what their personality type is, all based on the typological theories proposed by Carl Jung. Even though Isabel Briggs Myers couldn’t probably imagine how work will evolve to make room for fully distributed teams, online collaboration tools and workflows, group video chats and all the other things that are so popular today, the personality of remote…
  • Hiring Your First On-Site Employee vs. Hiring Offshore Staff

    12 Aug 2015 | 8:15 am
    With a first on-site employee you get a lot of things you never wished for: the fear that they’re not working on what they should, the worry that something will go wrong and you won’t be able to pay their salary, the headaches and frustrations caused by bureaucracy, taxes, payroll systems, hours wasted finding and interviewing candidates that will prove to be a poor fit. It almost makes you stay a solopreneur forever. Soon after deciding to hire an on-site employee, you discover even more things that might obliterate your enthusiasm. Depending on your industry and local labour…
  • What You Need for a Great Remote Team

    31 Jul 2015 | 1:07 am
    There are already hundreds of articles focusing on what tools to use, but not enough talking about the less obvious issues remote and distributed teams are facing. Since we’re also a distributed team and we work with remote teams all the time, we do have some tips to share and we hope you’ll find them to be useful. The building blocks of an incredible remote team should be known and understood by someone who wants to build and maintain a successful, highly performing company. Here are the ones we identified: 1. Oversharing is good. Hire those people that enjoy talking and writing…
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    Web Savvy Marketing

  • From McDonald’s Worker to Small Business Owner

    Rebecca Gill
    20 Aug 2015 | 10:38 am
    If you asked a WordPress developer about the path they took in launching their career, you’ll certainly hear a wide range of stories, backgrounds, and life experiences. I suspect mine would be just as colorful as any other developer, although I didn’t realize this until Troy Dean went quiet during a recent interview. This month I had the pleasure of being interviewed by Troy Dean on this very popular WP Elevation Podcast. Troy started the episode by asking me about the career aspirations I had as a child. I was honest and replied that I had none at the time and I simply…
  • SEO Coaching and that “Come to Jesus” Moment

    Rebecca Gill
    7 Aug 2015 | 6:17 am
    This week I had a SEO coaching call with a law firm. It’s a service I offer to WordPress website owners and it is actually something I really enjoy. The client was a referral from another WordPress developer. The website was a number of years old and it had not had many updates in recent years. It was originally developed by another developer who specialized in legal website design, which sadly, ended up giving the client a sense of false confidence. After spending about 20 browsing through the website, I made notes and was ready for our call. A typical SEO coaching call lasts an hour…
  • Professional Website Design is Alive and Well

    Rebecca Gill
    6 Aug 2015 | 11:06 am
    Contrary to what you’ve read recently, professional website design is not dead. In fact, the professional website designer is alive and well and business is thriving. While popular media outlets like report that artificial intelligence and low cost WordPress templates are killing the occupation of professional website design, these are headlines geared towards driving traffic and discussion. The claims are based on promotion and not on actual facts. Do you wonder how I can be so confident in these statements? It’s simple. We’re human and we need humans to help create an…
  • Get Social With bbPress, BuddyPress, and the Genesis Framework

    Rebecca Gill
    28 Jul 2015 | 2:26 pm
    We’ve received a lot of inquiries, tweets, and messages on what’s coming next in our theme store and after a few month hiatus, I’m happy to report we have a new theme released and ready for usage. Our latest theme, Caroline, is now available and it’s full of lots of functional goodness. Instead of integrating our theme into one or two major plugins, we decided we’d go full out crazy and style it to support four very popular plugins. When you purchase Caroline, you’ll receive a premium Genesis child theme that is pre-styled for LearnDash, WooCommerce,…
  • Say Hello to Summer and Save 20% on Any Stock WordPress Theme

    Rebecca Gill
    17 Jun 2015 | 1:16 pm
    Let’s celebrate summer with a sale on all of our stock WordPress themes. If you’ve considered buying one of our stock Genesis themes and wanted to save money on the purchase, now is the time! Here’s How to Grab Your 20% Discount First, put down the sunscreen and sunglasses. I know it is hard, but you really can do it. Next, step away from the swimming pool and walk slowly towards your computer. We say slowly because you might trip over a beachball. Browse through our Genesis themes and add your favorite theme to your shopping cart. Add a coupon code of SUMMER15 at…
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    Seer Interactive

  • Programmatic Advertising 101: How It Works

    Sara Vicioso
    27 Aug 2015 | 7:44 am
    Programmatic advertising is growing increasingly in popularity amongst marketers as this disciple is estimated to account for 63% of the CPG display advertising spend in 2015. In 2014, $10.06 billion dollars were spent programmatically and it is projected by eMarketer to double by 2016.…The post Programmatic Advertising 101: How It Works appeared first on Seer Interactive.
  • 4 Lessons Digital Marketers Can Learn from WWE

    Lana Cooper
    21 Aug 2015 | 8:00 am
      Some call it “professional wrestling.” Others call it “sports entertainment.” No matter what you call it, it’s left an indelible imprint on popular culture. Famous faces like The Rock, Stone Cold Steve Austin, Ric Flair, Roddy Piper (R.I.P.), and John Cena became household names thanks to the generation-transcending reach of professional wrestling.…The post 4 Lessons Digital Marketers Can Learn from WWE appeared first on Seer Interactive.
  • Seer Team Member Spotlight: Q+A with Amanda Mancuso

    Dana Dimitri
    7 Aug 2015 | 9:16 am
    Amanda Mancuso is a newly-promoted PPC Team Lead; she’s worked at Seer as an Account Manager for several years, starting when we were a company of only 12 employees. She consistently joins teammates on volunteer outings, acted as mentor for our digital marketing interns, played a huge part in helping our leadership team iron out our new titles, and is a long-time lover of Philadelphia.…The post Seer Team Member Spotlight: Q+A with Amanda Mancuso appeared first on Seer Interactive.
  • 10 Quick Ways To Increase Your Site’s Conversion Rate

    Jordan Frank
    27 Jul 2015 | 8:15 am
    TL;DR: Do you want to make more money on your website? By optimizing your site’s conversion rate, you’ll be able to generate more revenue without having to spend money on driving traffic. This post outlines 10 proven ways to increase conversion rates, which we’ve seen have real impact on the bottom line.…The post 10 Quick Ways To Increase Your Site’s Conversion Rate appeared first on Seer Interactive.
  • Automation Innovation: Using Google Sheets to simplify Google Analytics Reporting Pt. 1

    James Corr
    13 Jul 2015 | 8:15 am
    TL;DR: Using the Google Analytics API Add-on for Google Sheets and this template, easily compare two time frames and find trends or percentage increase/decreases. How much time do you spend looking at trends in Google Analytics every week? Every month? Or perhaps you spend more time exporting data from Google Analytics into Excel to analyze?…The post Automation Innovation: Using Google Sheets to simplify Google Analytics Reporting Pt. 1 appeared first on Seer Interactive.
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    Builtvisible : Digital Marketing & SEO Agency

  • Identifying Quick Wins in Your Internal Link Structure

    Daniel Butler
    5 Aug 2015 | 3:20 am
    In an industry heavily focused on building links and content marketing to improve search performance, it’s easy to forget about the foundations in which your site operates. Paying a little more attention closer to home, working with your on-site / technical SEO doesn’t necessarily mean heavy or costly development resource because sometimes, the smallest & […] The post Identifying Quick Wins in Your Internal Link Structure appeared first on Builtvisible : Digital Marketing & SEO Agency.
  • How to Deconstruct Inspirational Creative Marketing Campaigns

    Pete Wailes
    28 Jul 2015 | 2:50 am
    As a marketer interested in technical innovation, I like to keep a close eye on where the marketing industry is going. Often, I find things that are so inspiring, I have to find out how they were made. Over the years, I’ve developed a fairly simple process for de-constructing how a campaign was created, and […] The post How to Deconstruct Inspirational Creative Marketing Campaigns appeared first on Builtvisible : Digital Marketing & SEO Agency.
  • React.JS: The Marketing Implications of Modern Javascript Development

    Pete Wailes
    13 Jul 2015 | 3:14 am
    Recently I’ve spent a lot of time developing software and working with marketers. More recently, that’s included building a front end using React.JS. The why behind React rather than Riot.JS or other similar software could itself consume an entire post, but for today we’re going to look at some thoughts on modern JS front ends […] The post React.JS: The Marketing Implications of Modern Javascript Development appeared first on Builtvisible : Digital Marketing & SEO Agency.
  • Development & Technology for Marketing Content: A Look at The Future

    Pete Wailes
    9 Jul 2015 | 6:31 am
    Over the past couple of years, there’s been an increasing move to building front ends of websites and applications where HTML is used as the data layer, but it’s built and modified by Javascript. As a result, we’ve started building a richer, more compelling web. That has implications though, and so I’d like to take […] The post Development & Technology for Marketing Content: A Look at The Future appeared first on Builtvisible : Digital Marketing & SEO Agency.
  • How Do You Get New Pages Indexed or Your Site Re-Crawled?

    Richard Baxter
    8 Jul 2015 | 12:17 pm
    How do you get new pages indexed or large websites re-crawled quickly? A few days ago I saw this post on Search Engine Roundtable on a recommendation from a Googler that using PubSubHubbub is still a good way to go if you want to get content indexed quickly. It was something Google were recommending publishers […] The post How Do You Get New Pages Indexed or Your Site Re-Crawled? appeared first on Builtvisible : Digital Marketing & SEO Agency.
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    SEO Eblog by SEO Advantage, Inc.

  • SEO-e Friday Trivia: Industry Titan Greg Boser – Pre-SEO

    Ashley Grafton
    21 Aug 2015 | 9:55 am
    Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. What product did Greg Boser, former President of BlueGlass, sell in the infancy of internet marketing? A. Gold and silver coins B. Protective foam equipment for firefighters C. Office equipment (See answer below) Greg Boser is well-known in the SEO world, and he’s one part of the Rockstars duo. Boser got into SEO during its infancy and soon became the leader of one of the biggest SEO industry titans – BlueGlass – until the company crumpled…
  • SEO Roundup (August 14 Edition): The Google Alphabet, Micro-Moments and Overcoming Spam

    Lance Buchanan
    14 Aug 2015 | 11:10 am
    It’s been over a month since our last SEO Roundup and a lot has transpired in the world of internet marketing and search engine optimization. For starters, on Monday (Aug. 10), Google made a massive announcement – the world’s most popular search service will be restructuring, creating a new parent called Alphabet and separating its Google search and advertising product from the company’s other initiatives. “The new structure should accelerate improvements in user experience across all Alphabet products, including Google search,” said one SEO VP. “This is all good news for…
  • SEO-e Friday Trivia: RIP Keyword Stuffing

    Ashley Grafton
    31 Jul 2015 | 8:19 am
    Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. Which Google update started the crackdown on keyword stuffing? A. Florida B. Georgia C. Texas (See answer below) During the infancy of the internet, copywriters and web marketers were known to do anything to have their websites noticed by the public. This included stuffing as many keywords into their copy as possible – even if it didn’t make sense. The result of this left most web content messy, duplicated and spammy. By 2003, infuriated…
  • SEO Basics I: Brought to You by the Letters A-J

    Stone Reuning
    27 Jul 2015 | 8:15 am
    Novices to the world of search engine optimization, or SEO, can be overwhelmed by the new terminology they need to learn to be successful. Thankfully, Business 2 Community anticipated this language barrier and created an ABC list of some of the most common SEO terms and tips you need to know about. Here, in part one of our multi-blog series, we aim to share some of this essential SEO lingo with you and offer our own unique take on what you absolutely need know. See below for letters A through J: A. Average Visit Time – how long your visitors spend on your website.… Continue…
  • 6 Proven Ways to Attract Traffic to Your Website

    Stone Reuning
    13 Jul 2015 | 4:05 am
    SEO, or search engine optimization, is a buzzword these days. Lots of people know what it means; however, fewer understand what it all entails. Unfortunately, there’s not an Easy Button for boosting your website’s traffic, but there are some relatively basic steps you can take to start moving in the right direction. If you are looking to increase traffic to your website (and who isn’t, right?), then you may want consider employing or adjusting these six aspects: 1.      Email Marketing Your first step towards increasing your traffic through email marketing is to make an email list…
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    Professional SEO Solutions

  • Bhopal Celebrates the Success of 3-Day Gitanjali Trust Forever Bhopal Style Week 2015

    Ghazal Alvi
    13 Aug 2015 | 7:53 am
    Mumtaz Khan played the perfect Host Designer for Bhopal Style Week, which was aimed to creatively present the new dress collections of Famous Fashion Designers across the country. The Star-Studded 3-Day Bhopal Style Week, the Fashion show gala at Hotel Sayaji, was a super duper hit. Every minute details and months of hard work of Related posts: Content Marketing in 2015 Content marketing is a necessary element to your professional success.... YARPP powered by AdBistroPowered by
  • Measure Your Optimization Results

    Ghazal Alvi
    31 Jul 2015 | 3:30 pm
    Send to Facebook No related posts.
  • Social Media Tips to Improve SEO

    Ghazal Alvi
    30 Jun 2015 | 5:18 pm
    Send to Facebook Related posts: 5 Tips for Creating an Effective Social Media Strategy for Your Business A successful social media campaign for your business is only... Video SEO Tips Send to Facebook... YARPP powered by AdBistroPowered by
  • 5 Tips for Creating an Effective Social Media Strategy for Your Business

    Ghazal Alvi
    31 May 2015 | 1:36 pm
    A successful social media campaign for your business is only possible when you develop a strategic plan. Social media strategy must have a clear vision and should be easy to implement. Here’s how to build a strategic social media plan to ensure that you make most out of it. Specify social media objectives and goals Related posts: Real Time Social Media: What it can do for Your Business? The era is all about Now, Today, current time –... YARPP powered by AdBistroPowered by
  • Do’s and Don’t of Facebook for Business

    Ghazal Alvi
    30 Apr 2015 | 2:07 pm
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    SEO Philippines| SEO Hacker Blog

  • How to Conduct a Content Audit for Better User-Experience

    Pam Sallegue
    19 Aug 2015 | 7:16 pm
    Everyday we try to craft content that will be available for everyone to see. We spend time brainstorming, thinking of topics to write, creating compelling content that is worth sharing and we are constantly coming up with ways to amplify it. While it’s more effective to create long form content for search engines and better user-experience – and this is what we always try to do – without auditing, you’re only stacking content without the intent of updating, and improving it. You’re missing the chance of reaching your content’s full potential, not just in terms of traffic,…
  • The Anatomy of a Viral Content

    Pam Sallegue
    12 Aug 2015 | 9:20 pm
    We all want to create content that will be read, and shared over and over again. But with millions of content published every day, and the huge amount of information available online, it’s hard to keep up with the competition. All we can do is ask, “how do I get people to read what I write?” Good thing there are ways to boost your chance of getting viral – I’m sure you don’t need to try all of these in one post, but there’s nothing bad with trying, and I’m pretty confident that following these suggestions will eventually grow your traffic and visibility. Note: This article…
  • Five Sure Ways to Increase Guest Post Acceptance Rate

    Pam Sallegue
    5 Aug 2015 | 7:09 pm
    You’re probably doing link building for many months now, exerted too much effort building backlinks from different sites, and already tried different strategies – from broken link building to blog commenting. Perhaps you’ve sent tons of guest post pitches, but still aren’t getting any replies. Still aren’t getting positive results. I know the feeling. It’s frustrating. You started believing that guest posting is dead. But today, I want to share with you some brilliant ideas I learned over the years of doing link building to increase guest post acceptance rate. And the best bit…
  • Four Foolproof Post-Conversion Strategies for Better Customer Relationships

    Pam Sallegue
    29 Jul 2015 | 6:40 pm
    As I was reading Copyblogger’s “Internet Marketing for Smart People,” I was reminded of the importance of relationships. “You know the old cliché, right? “Content is king?” Well, it’s wrong. Content matters, and content is a pillar of the “Internet Marketing for Smart People” method. But content isn’t king. Relationships are king.” -Sonia Simone We build relationships with our market, because they are our asset – in fact without the market, there is no business at all. “In a great market — a market with lots of real potential customers — the market pulls…
  • What Happened at the SEO Summit 2015?

    28 Jul 2015 | 2:41 am
    Coffee, great food, thought leadership… and more coffee. The SEO Summit 2015 which was held last June 20 was a huge success. The links to view the Powerpoint decks can be found in each speaker’s profile here, here and here. While the videos of each speaker will be available for download some time next year. This is the second year of SEO Summit goodness. The place was packed but what I’m most happy about is the level of thought leadership that was brought to the table by my co-speakers and co-panelists. You just can’t substitute the content of your conference with…
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    Hallam Internet

  • Google ‘Snack Pack’ Update: Regain Visibility Using PPC

    Ben Wood
    28 Aug 2015 | 5:12 am
    Google recently updated the way they display results for search queries they deem to be location specific. Local searches, such as “plumber in Nottingham”, used to return a list of up to seven local businesses at the top of Google’s results in what used to be termed the “seven pack“. However, Google now displays just three local results instead of seven. On top of this, changes have also been made to the design of the local business listings and the information presented, which you can read more about here. In short, there is now much less space in…
  • Hallam Internet Shortlisted For 2015 Employer of the Year

    Nada Giuffrida
    27 Aug 2015 | 6:40 am
    Award winning digital marketing agency shortlisted for the Employer of the Year Category 2015 Nottingham based Hallam Internet has been selected as a finalist in the Employer of the Year category of the Midlands Family Business Awards 2015. Commenting on the news, Susan Hallam said: “Our main ambition is to build the skills of the new leaders in our business, providing them with everything they need to keep abreast of industry news and their knowledge as well as helping the agency to continue with our growth plans. So we are delighted to be part of the finalists for this category”. Photo…
  • The New Google Local Pack: What You Need to Know

    Charlotte Tomlinson
    26 Aug 2015 | 1:30 am
    What is the Local Pack? The Local Pack is a list of local businesses that appears prominently in search engine results pages when searchers type in what Google deems to be a local-based query, such as “plumbers London”. What Changes Have Taken Place? The Local Pack used to be a list of up to seven local businesses. Now, however, the Local Pack lists just three local businesses. On top of this, changes have also been made to the design of the listings and the and information presented: Full addresses and phone numbers have been removed, with only the street name displayed…
  • The Evolution of PR in the Digital Age

    Nada Giuffrida
    25 Aug 2015 | 1:30 am
    A decade ago, there were no “digital” or “traditional” PR agencies, there were only PR agencies. As time went on, some agencies embraced the opportunities digital had to offer and evolved into full digital agencies. The others were left behind, and became known as “traditional” agencies. The Evolution of PR Since the digital revolution, PR has been forced to adapt. Search engines, blogs, forums, and online communication tools have offered fresh ways to gain exposure, leaving the traditional media (offline, TV, radio) trailing behind. What has remained…
  • 5 Ways To Optimise AdWords Campaigns for Mobile

    Pete Keyworth
    21 Aug 2015 | 1:29 am
    This year, the percentage of searches conducted on mobile has already exceeded desktop in 10 countries. Now is the perfect time to optimise your AdWords for mobile. Doing so can increase both traffic and sales, and even save you money. So what do you need to do to make sure that your Google AdWords campaigns are optimised for mobile? Read on. 1. Create Your Mobile Advertising Strategy and Set Clear Objectives Before you start making wholesale changes to your AdWords mobile campaigns, it is important that you first clarify what you want your mobile visitors to do when the land on your…
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    Haden Interactive

  • Luck, Fatalism, and Online Success

    Gideon Haden
    28 Aug 2015 | 5:58 am
    A fatalist might take the stance that it doesn’t matter what you do with your website. Or with anything for that matter. Fatalism basically holds that everything will unfold the way it was scripted to unfold regardless of the decisions that you make or the efforts that you put into something. Those decisions and all of that trying you did happened because it was supposed to happen. The results of your trials aren’t actually results of your actions, but just the next occurrence in a sequence of things meant to be. Oh, you worked extremely hard to make a website, and it failed?
  • Where Do Your Customers Come From?

    Rebecca Haden
    27 Aug 2015 | 6:35 am
    I know where my customers come from. I can see them reading my blog, clicking through from social media posts, connecting with me when I speak at events, and finding me at platforms like Amazon and Website Magazine. I make an effort to stay active in those places even though I’m busy, because I know there’s value in my efforts. Word of mouth also brings clients to Haden Interactive, but that’s a different story. We hear people say, “I heard about you from…” or “I’m a friend of…” and we know that word of mouth is working for us. If we…
  • Blog Graphics

    Rebecca Haden
    26 Aug 2015 | 8:22 am
    Researching and writing a blog post can take time, and finding or creating the perfect graphic for a blog post can take even more time. How can you get the most from your graphics? Plan ahead. What do you want to accomplish with your blog images? Do you want a consistent, recognizable look that will strengthen your brand when readers pin your graphics on Pinterest? Do you want an ever-changing variety of interesting graphics that will draw visitors and make them like you? Do you want a low-key visual element that looks good and doesn’t distract from your text? Make this decision with…
  • Why SEO Matters

    Gideon Haden
    21 Aug 2015 | 9:09 am
    Search engine optimization is kind of like Vitamin B. Everybody knows about it, and understands that it’s good for you, but if asked to explain what it does, they could be at a complete and utter loss. If you own a website, you know that you need someone to do your SEO for you, but why? Here’s why SEO matters. SEO helps to increase your page rankings. You want your website to show up at the top of the list in queries your customers use when they look for goods and services like yours. The first five search results make up more than 67% of total clicks for a query. But…
  • Building a New Business Website

    Rosamond Haden
    17 Aug 2015 | 7:26 am
    You know you need a website for your business — it’s the 21st century — but it can feel like striking out into the wilderness. Should you do it yourself? If not, where can you find someone to do it for you? What should you pay? What do you have to know? Once you’ve chosen someone, what do you ask for? “I’ve been able to find people to do what I ask them to do,” one client told us, “but I don’t know what to tell them to do.” It’s a common problem. For many business owners, the uncertainty at the beginning of the process makes…
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    Fresh Egg Blog

  • Fresh Egg's Digital Marketing News – 10 August to 24 August 2015

    Mark Longhurst
    24 Aug 2015 | 8:00 am
    In this fortnight’s digital marketing news, find out about big changes to Google Local within search results, Twitter results within Google, Facebook Notes redesign and the rebranding of LinkedIn SlideShare.
  • How Does Google Actually Treat Content Hidden in Tabs or Click-to-Expand?

    Mark Chalcraft
    19 Aug 2015 | 9:00 am
    Understanding how Google treats ‘hidden’ content that is not visible to the user as soon as they land on a page of a website has a fundamental impact on how site owners present information to their audience. We’re not talking about old school cloaking tactics, or presenting different content to search engines than to users. Instead, we mean content that is presented on tabs or in ‘click-to-expand’ fields – legitimate methods of making large amounts of copy more easily digestible to readers.
  • What is Alphabet and Why Does Google’s New Umbrella Company Matter?

    Ryan Ogilvie
    11 Aug 2015 | 7:00 am
    Last night (10 August 2015), Google founders Larry Page and Sergey Brin announced that Google, alongside many other companies formally operated by Google, will be moving to umbrella company, Alphabet.
  • Fresh Egg's Digital Marketing News – 27 July to 10 August 2015

    Mark Longhurst
    11 Aug 2015 | 12:30 am
    In this fortnight’s digital marketing news, find out about Google Panda 4.2’s slow rollout, Google+ disconnecting from YouTube, Facebook video arguments and schema mark-up for Reviews from movie critics.
  • How to Plan a Winning Digital Marketing Campaign - Webinar

    David Somerville
    29 Jul 2015 | 11:00 am
    Earlier today (Wednesday 29 July 2015), I took part in a webinar with Steve Rayson from content marketing tool Buzzsumo titled ‘How to Create Heavyweight Content Marketing Campaigns’. In case you missed it, or alternatively have discovered this post at some point in the future, here’s a summary of what we discussed and how you can use the advice to plan winning campaigns time after time.
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    State of Digital

  • Is social media changing our brain?

    Briony Gunson
    27 Aug 2015 | 7:00 am
    It might seem rather obvious to state that technology and the internet have changed our lives on a fundamental level. But just how fundamental are we talking? This is a rather challenging topic that neuroscientist, writer and broadcaster Baroness Susan Greenfield addresses in a recent book entitled “Is Social Media Changing our Brain?” I attended a lecture she gave on the emotional and neurological impact of social media and digital technology at a packed out theatre in the Barbican and I want to share some of her insights. Seeing as the core objective for many digital marketers is to…
  • 1 Year In Digital Marketing

    State of Digital
    27 Aug 2015 | 2:00 am
    The State of Digital 2015 Summer Series continues today, giving young talent in digital marketing a chance to shine in front of our audience. Today, Luke Monaghan from Koozai talks us through his first year in digital marketing. So I’m going to try my best to summarise my first year in the Digital Marketing industry (it has flown by). First a brief bit about me; my name’s Luke Monaghan and I work at an agency called Koozai as a Digital Marketing Executive, which to my parents means I work for Google; it’s a biweekly battle. To give you a taste of my first year as a Digital Marketer,…
  • Brand Storytelling with Sequential Advertising on Facebook

    Tara West
    26 Aug 2015 | 2:00 am
    Are you sitting comfortably? Then I shall begin… Telling stories is nothing new. It’s an age-old pastime that dates back as far as history itself. Storytelling has probably produced some of the most memorable TV adverts you can think of. Last Christmas we saw John Lewis tell the story of a little boy called Sam and his best friend, Monty The Penguin. It is undoubtedly the story of this beautiful friendship that made this advert so successful, so what happens when you take storytelling and apply it to digital advertising? In this post I’ll be sharing some ideas on how you can use it…
  • A year in the deep end of digital

    State of Digital
    25 Aug 2015 | 10:08 am
    The State of Digital 2015 Summer Series continues today, giving young talent in digital marketing a chance to shine in front of our audience. Today, Rhydian Ball from Marketing Signals tells us what he learned from being thrown in at the deep end. A year in the deep end of digital has taught me how to stay afloat in the SERPs I’ve been working at Marketing Signals for little over a year. During this time I’ve learnt a lot about digital, marketing and business in general. My naivety surrounding advertising campaigns has been subdued. I now know it’s not a world of John Lewis ads and…
  • The Biggest Client Frustrations Working With Agencies

    Laura Crimmons
    25 Aug 2015 | 6:04 am
    This post is the second in a two-part series looking at the biggest frustrations both clients and agencies face when working together, you can see the first post ‘The biggest agency frustrations working with clients’ here. 1. Agencies not understanding what the business does This seems like a no-brainer that for an agency to work with a client they must first gain a thorough understanding of exactly what the business does. It is no good just knowing the list of products or services but we must understand the client’s values, KPIs, internal business challenges, targets etc. Martin Pezet…
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    Path Interactive

  • Top PPC Mistakes For Newbies

    Ann Paskor
    12 Aug 2015 | 1:47 pm
    We’ve compiled a list of the top PPC mistakes for newbies so that you know what to avoid. Dodging these common errors will help make your SEM account easier and stronger. If you’re new to AdWords, it’s easy to get overwhelmed with the checklist of things you have to do. Read what you need to know now! Ignoring Mobile Traffic Some accounts thrive on mobile traffic while other accounts flounder. Which one is yours? Cutting mobile traffic if it’s not converting well can dramatically reduce your cost per conversion. It also allows you to reallocate your budget to what could…
  • Are We Who We Say We Are?

    Joe Rega
    5 Aug 2015 | 6:36 am
    For years now we have been living behind our online identities. Ever since the hay day of AOL instant messenger we have been creating personas to talk and interact with other people. But is this all just a façade? A recent tweet from Tad Chef sparked this mindset that we may not be ourselves all the time. @JoeRega Yeah, that’s the problem. Modern social media make us streamlined topical personas not real people. It’s about time to revert that. — Tad Chef (@onreact_com) August 4, 2015   So if we’re not being ourselves, then who are we? Should businesses put effort behind…
  • The Buyer’s Journey: From Content Creation to CRO

    Joe Rega
    29 Jul 2015 | 7:00 am
    The buyer’s journey is a great way to visualize how consumers and potential clients are looking for the exact thing you are offering. Although it typically applies to ecommerce, the buyer’s journey can be applied to any industry. Consisting of three stages, each section of the buyer’s journey contains their own set of questions. These questions help define what point someone is along their purchasing path. Since the three sections are unique, each stage should offer up content that solves a particular issue the searcher is having along the process. Content can be in the form of answers…
  • Remarketing Lists for Search Ads (RLSA): What You Need to Know

    Steven Sonnes
    22 Jul 2015 | 11:33 am
    A few weeks ago Google Analytics added the option to create remarketing lists for search ads (RLSA). What is remarketing? When someone visits your site, their session is recorded in Google Analytics (pages they clicked on, goals completed, purchases made). Remarketing is a way of using that data to target people who have been to your site before with advertising messaging, and typically the ROI of retargeting is high because if someone found their way onto your site, it stands to reason they were looking for a product or service you offer. What are RLS ads? For the last few years remarketing…
  • Digital Week in Review: Uber’s Giant New Headquarters, Google Cardboard, and The Evolution of Social Media Infographic

    Leigh Evenson
    29 May 2015 | 9:42 am
    In this week’s Digital Week in Review: Uber to get brand new headquarters in San Francisco’s Mission Bay neighborhood, Google Cardboard is the leading consumer VR, and an infographic on the Evolution of Social Media. Fancy New Digs For Uber Coming 2018 Uber has announced a joint venture with Alexandria Real Estate to develop its new corporate  headquarters which will be based in San Francisco. The two building campus will occupy San Francisco’s Mission Bar area and will consist of over 420,000 sq ft of office and retail space. One of the buildings will be a 6 story…
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  • Remove Referral Spam From Analytics The Easy Way

    10 Aug 2015 | 6:04 am
    Are you seeing referrals from the following sites in Google analytics? Among others? If you have been using analytics filters to exclude each refferal the easier way is to only include the host from your domain as follows: There are two possible routes you can take, both of which are better than individually excluding each pesky spammy referrer.   Method 1 – Referral Spam Inclusion Option   Include your domain -> Filter -> Include -> Custom -> Hostname…
  • Content Writing SEO Tips That Are Actually Useful

    31 Jan 2015 | 5:25 am
    This is one of the most complete posts about content writing for SEO that I have seen. Great work Search Engine Land! The full post can be found here: Highlights include: SEO Strucure of content in the article Stickiness Titles & H1 Content Length Audience   When writing content, my general advice is to make sure you are writing something that is useful to your audience and really go in depth into the topic and provide expert opinion and information.        
  • Is it still worthwhile creating a Facebook Page for your Business?

    12 Nov 2014 | 4:53 am
    During the past 6 months I have noticed a sharp drop in engagement with Facebook for the business pages I monitor which span a variety of sectors from insurance to employment to travel. This might be because a while back Facebook changed what is shown in users feeds or it might be due to less people using Facebook or a combination of both. I wrote this article because the other day I saw this post about Why Copyblogger is Killing Its Facebook page ( and it made me wonder if there is enough value in having a Facebook page for many businesses. Let’s…
  • Great Landing Page Guide

    8 Aug 2014 | 12:24 am
    Moz creates some superb SEO content from time to time and this landing page optimisation guide is just amazing and really addresses a lot of questions about colours and layouts. It’s very long but worth the full read if you’re at all involved with website design like I am. As an SEO I think it’s important to understand how website design can affect usability and rankings. A faster and easier to use website can outrank another website all other things being equal. At least this is what Google says but in…
  • Rich Snippets without Structured Data

    19 Jun 2014 | 2:52 am
    It is possible to get rich snippets for the meta description even if you haven’t used any structured data. The following example is for Google UK for the query: admin jobs in middlesbrough   The code on Direct Gov’s website for their job listings has no structured data what so ever.
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    DKS Systems

  • What’s New in Social Media?

    10 Aug 2015 | 3:29 pm
    What’s New in Social Media? Check out what’s happening in Social Media right now   Instagram “Instagram Ads API Partners will be able to perform tasks including scheduling and publishing content to the Facebook-owned photo- and video-sharing network, monitoring audiences and sharing access to Instagram accounts across teams.” (AdWeek)   Facebook for Business Pages Messaging “The new “Send Message” call-to-action button for local awareness ads allows people to initiate private conversations with business Pages from News Feed ads, giving people a…
  • Twitter Introduces: Product and place Pages and Collections

    22 Jun 2015 | 10:24 am
    Twitter finds new ways to improve user shopping experience Twitter begins testing two new ways to discover “rich and relevant content about products and places on Twitter,” - Twitter Blog Product and place pages and Collections These product pages are will include product or place images, video, descriptions, price, and a call to action of either an option to buy the product on Twitter or to visit the company’s website. “We’re starting to experiment with a small number of products and places. As we test, within your timeline you may see pages and collections of pages that are shared…
  • Introducing: Facebook Lite

    8 Jun 2015 | 7:06 am
    Introducing: Facebook Lite         Last Thursday, June 4th, Vijay Shankar, Product Manager at Facebook, announced the roll out of Facebook Lite, “…a new version of Facebook for Android that uses less data and works well across all network conditions.” - Facebook Newsroom  Facebook Lite was conceptualized and designed specifically for users that may not to high bandwidth available in their area but still want access to Facebook’s main features like News Feed, status updates, photos, notifications, and other core experiences. The app is less than 1MB…
  • Windows 10 Launches on July 29th

    1 Jun 2015 | 10:06 am
    Windows 10 Available July 29th   After hearing from Terry Myerson (Microsoft’s executive vice president, Operating Systems) last year that Windows 10 would be released late this summer, we now have an official launch date: July 29th From the official announcement: Get Ready for Windows 10 “On July 29, you can get Windows 10 for PCs and tablets by taking advantage of the free upgrade offer, or on a new Windows 10 PC from your favorite retailer. If you purchase a new Windows 8.1 device between now and then, the Windows 10 upgrade will be available to you and many retail stores…
  • How to Upload Images and Videos to Google Drive: Desktop & Mobile

    27 May 2015 | 3:40 pm
    DKS Systems How-to Guide: Uploading Image and Video Files into Google Drive (Desktop and Mobile) Desktop: Go to and sign into your Google Account Once signed in, you’ll see your email inbox. Find the icon in the upper right corner of the screen and click on it to open all your accessible Google Apps. Click on the “Drive” Icon Doing this will open a new tab and will bring you to your Google Drive Home Screen. Once in Drive, click on the folder you want to add the videos to, or skip to step 5. Once in the folder, click on “New”   and select “File Upload”  This will…
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    SEOP Blog

  • Web Semantics: Using Metadata that Search Engines Understand

    SEOP Blog Team
    24 Aug 2015 | 8:00 am
    One of the most important, basic elements of search engine optimization, metadata is simply a series of micro-communications between your website and search engines. It can do impressive things for SEO, especially for e-commerce sites, allowing you to not only promote your website across search engines and increase your conversion rate, but also remove duplicate content and improve your pages' overall user-friendliness.
  • Leveraging Structured Data: Dos and Don’ts to Stay in Google’s Favor

    SEOP Blog Team
    17 Aug 2015 | 8:00 am
    As Google puts more emphasis on direct answers to improve search results and user experience, affected businesses and websites can take advantage of the opportunity to appear on the search engine giant's Quick Answer Box by leveraging structured data markup.
  • An Answer to Everything: How Direct Answers May Shape SEO

    SEOP Blog Team
    10 Aug 2015 | 8:00 am
    Many are well aware of the impact mobile has on the evolution of search, but perhaps what most may not be aware of is how voice search is quietly shaping the playing field. Voice search encourages users to run queries in the form of questions—even implied questions—either in voice or text. In response to this growing behavior, Google has been putting greater emphasis on "direct answers" to satisfy such queries.
  • Wise Up! Increase Visibility by Adding Images to Your Sitemaps

    SEOP Blog Team
    3 Aug 2015 | 8:00 am
    The images you use in your website are more important than you think; aside from accompanying the text, they can also help search engines determine which images are vital to conveying your message.
  • The Rise of the Hybrid Digital Marketing Professional

    SEOP Blog Team
    27 Jul 2015 | 8:00 am
    The "Mad Men" days when creativity was valued above all else is now far behind; the digital marketing professional of this era has access to a powerful new tool—technology. New technology is disrupting the modern marketing landscape and transforming marketers into hybrids who are part artist and part scientist.
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    Digital Next

  • Eat well, keep fit; How sport and fitness can improve your productivity

    Tom Glover
    4 Aug 2015 | 3:36 am
    In the world of digital, time is the most valuable resource available to any search marketer, so it’s imperative that a high productivity level is consistently maintained. But what can you actively do in order to improve your productivity in the workplace? Here, CEO of Digital Next Justin Blackhurst gives his thoughts… Hobbies are key to improve your productivity in work We have been operating as a business for 6 years now, and I feel that one key part of our success is that we have always hired key staff that have a background or keen interest in sport. As such, one key question…
  • Social Media Marketing: The True Benefits for Businesses

    Matthew Williams
    17 Jul 2015 | 7:40 am
    When social media first emerged, I’m not sure many people could have anticipated how much of an integral part of society it would become. With 1.73 billion people having active social media accounts, it is certainly something that cannot be overlooked by businesses. So, what are the real benefits to their business? Increased Exposure In a recent report that was conducted, increased exposure was the main benefit of social media to a business according to the marketers that took part. A huge 91% of them agreed, stating that around 6 hours a week devoted social media time is enough to…
  • What can you accomplish in a Micro Moment?

    Mark Fussell
    7 Jul 2015 | 6:29 am
    Extra! Extra! Read all about it… People’s search habits are changing – Mobile is the new king of search! But you knew that already didn’t you? Well, if you didn’t: a) You do now! b) You certainly should have done! Hang your head in shame! So we have all heard about how mobile searches are overtaking other search queries made from desktops, laptops or tablets. In fact, this is true for over 10 countries in the world including the UK, USA and Japan. Although this information is all well and good, what does it really mean for your organic or paid search campaign? What does it…
  • Our Week At Digital Next

    Matthew Williams
    3 Jul 2015 | 6:16 am
    We take our corporate and social responsibility very seriously and pride ourselves in helping develop young people and giving them a chance. This week, we’ve had two year 10 students from Cedar Mount Academy come into Digital Next as part of their work experience and we are amazed at how far these two young men have come in just one week. After spending time with various members of the Digital Next team, we thought we’d hand the blog over to Ashrafur and Bilal to let them explain what they’ve learnt. Before starting our work experience, we were a little bit nervous as we…
  • Updating Again… Google Confirms Another Core Algorithm Update

    Tom Chetwyn
    23 Jun 2015 | 7:36 am
    You heard it here first guys – Google have confirmed another core algorithm update, the 4th of 2015 in fact, after the Quality & Mobile updates of May & April along with an un-named update earlier in February. It comes as no surprise to the SEO team here at Digital Next as we’ve been expecting some form of update in the past few weeks and Google has now officially confirmed it. What’s changed now then? Well the first thing we know is that is wasn’t a Panda, Penguin or HTTPS-related update and continues Google’s trend of making their algorithm more and more complex.
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    Digital Marketing Blog

  • A Smattering of SEO News – A Quiet Week

    Brian Rubin
    28 Aug 2015 | 10:49 am
    For the first time in what feels like a dog’s age, this week seemed pretty quiet. No algorithm updates, no lawsuits, no European committees demanding things, etc, etc. The news is full more of “huh, that’s neat” stories than stuff that might be considered “newws.” That said, let’s dive in! Enjoy! Google News Study: Google Results Could Influence 2016 Presidential Election – According to a study released by the folks at the American Institute for Behavioral Research and Technology, they believe that Google’s search results could have up to a…
  • HairBow Center – How to Organize Craft Supplies [Infographic]

    Katie Bozich
    28 Aug 2015 | 10:10 am
    If you enjoy crafting, you probably know how hard it is to keep your supplies organized. There’s nothing worse than settling down to make a new project just to discover you’ve misplaced your favorite scissors or paintbrush! Whether it’s ribbon, wrapping paper, or your favorite crafting tools, HairBow Center‘s new infographic has 5 simple and creative ways to help you keep everything organized, so you can spend less time looking for supplies and more time crafting. Check out the entire infographic so you can get organized and get back to doing what you do best –…
  • LinkedIn: Social Advertising Workshop Recap

    Anne Brady
    27 Aug 2015 | 9:52 am
    I recently attended Impart Social’s LinkedIn Marketing workshop in downtown LA to learn more about the popular platform’s performance capabilities. What I learned and experienced was more than I expected. We took some time to cover the basics of attending your personal profile, as well as covering all the different tools that LinkedIn offers, for example: utilize LinkedIn Pulse, Groups, Sponsored Ads and Updates, and Analytics. The importance of these was lost on me until this workshop. Here’s what I learned: The more you utilize all of LinkedIn’s tools like Pulse, Groups, and…
  • A Smorgasbord of Social Media: Facebook Gets Moving and Twitter is Everywhere

    Renee Floyd
    26 Aug 2015 | 9:11 am
    This week, watch Facebook continue down the path of video content (well, GIFs and musical slideshows) and get ready to see much more of Twitter – even if you’re not on Twitter.   TWITTER Tweets – Now Appearing On Google Desktop Searches Twitter’s not the only place to see live tweets anymore. In a playful announcement on – of course – Twitter, Google announced it would be displaying relevant tweets on its search engine result pages (SERPs). Google has been testing this on mobile devices since May but now the feature has expanded to desktop displays around the world. So far,…
  • B2B and the Power of Mobile Digital Commerce

    Emily Karram
    26 Aug 2015 | 8:52 am
    Being a digital Commerce Agency and priding ourselves on that title, we at Wpromote take the concept of commerce in a digital space very seriously. It’s our job day in and day out to monitor the way commerce is growing online, and how that effects businesses both brick-and-mortar and digital only. The impacts on traditional, product-focused Ecommerce have been fairly visible, and the subject of countless news articles across the business world detailing the rise of streamlined purchasing funnels, the impact of social media on buying habits, and so much more. Buying and selling goods on the…
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    SEO Maverick

  • Google’s ‘Snack Pack’ Update: Local ‘7 Packs’ Gone

    Andrew Webber
    10 Aug 2015 | 7:20 pm
    Google has just rolled out a comprehensive update to it’s local ranking algorithm that has completely changed the face of it’s local search results. The changes have left many local businesses reeling, with many sites dropping out from the 1st page of Google for their target keywords. The traditional ‘7 pack’ of local map results is gone, replaced by a new ‘3 pack’ results that do not contain any business phone numbers or address details. Google has put another step between the users being able to contact local businesses from their search results for…
  • Google ‘Phantom’ Update 2

    Andrew Webber
    14 May 2015 | 12:05 am
    With all the press surrounding “Mobilegeddon” and Google’s push to ensure all websites are mobile friendly, an ‘unknown’ or ‘phantom’ update that started on April 29 has ripped through websites, and caused some enormous fluctuations in Google’s search results. The flow on effect of this update has been significant increases/decreases in organic website traffic coming from Google. Unlike Penguin and Panda, Google has given no indication that an update has taken place – but there is a tonne of data out there which illustrates that…
  • Fashion eCommerce SEO: The Complete Guide

    Hannah Paul
    23 Apr 2015 | 5:18 pm
    Are you the owner or marketer for a fashion boutique or online clothing retailer? Do you want to increase the traffic to your online store? Do you know what “SEO” is and have you tried to apply the basic fundamentals of an ‘SEO-friendly’ website before? To make search engines work for you, there are a number of tasks you must take in order to increase the likelihood your fashion website will be found in Google. SEO for an online store is a little different to optimising a local plumber or accountant’s website! We understand that SEO can be daunting, so we…
  • 23 Reasons Your Local Business Should Switch To WordPress

    Andrew Webber
    6 Apr 2015 | 11:24 pm
    Every local business should have a website. If you don’t have one, then you’re losing out on customers – big time. One of the biggest challenges for many small businesses is keeping their website up to date, without having to pay a web designer hundreds or thousands of dollars for every minor change required. This is why WordPress is awesome. It gives you more control over your own website and the content you publish. But Why WordPress? WordPress has fast become the defacto standard content management system for websites on the internet. It was originally designed as a…
  • 17 Insanely Actionable Strategies to Improve Your Local Website Rankings

    Andrew Webber
    28 Jan 2015 | 7:30 pm
    Imagine if you could see an immediate boost in your local website rankings, from just one minor change made to your site? There’s a ridiculously simple way to increase your website’s local rankings and website traffic, instantly. …whether you run a small flower shop, or plumbing business, or a multi-office real estate company, you’ll love this guide. We’re going to share with you 17 practical strategies for improving your local SEO website rankings TODAY. …whilst generating you more prospects and customers to your business. Exclusive Blog Post…
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    WebpageFX Blog

  • Why SEO Is About Visibility Instead of Ranking

    Chris Zook
    27 Aug 2015 | 6:00 am
    Over the past two years, I’ve heard and read tons of people who use “SEO” and “ranking” as synonyms. But are they really the same thing? For all the more SEOs talk about ranking, Google seems almost determined to change the name of the optimization game to something else. And it kind of makes sense — at least from a user experience standpoint. Google has made lots of additions to search results pages, like the carousel or shopping feed, that help searchers find what they want. If you’re a marketer, that means you can’t afford to spend all of your time…
  • Why You Should Have Social Proof on Your Site

    Rebecca Stickler
    26 Aug 2015 | 5:00 am
    Think about the last time you made a purchase, either online or off. How did you decide which business to patronize? And what factors ultimately convinced you to buy? If you’re like most consumers, you looked for recommendations from other people. Maybe you asked a friend if they’d ever been to a certain restaurant, looked for online reviews of a particular product, or visited a company’s social media pages to see how popular they were with their customers. Regardless of the methods you used, it’s common to look for outside opinions when considering a purchase. As a business owner or…
  • Why (and How) You Need to Optimize Old Blog Posts

    Chris Zook
    25 Aug 2015 | 6:00 am
    Optimization is the cornerstone of any successful blog. After all, you need people to be able to find the content that you create — otherwise, why make it? But the Internet changes every day, and with blog posts that stick around for days, weeks, months, and even years, your past prize pigs might not be pulling their weight anymore. So how do you make your old content work for you? And why should you revisit it in the first place? How convenient that you’d ask! Why optimizing old content matters Bringing your old content up to speed (sometimes called “historical optimization”) has…
  • What Does America Import?

    Jesse Eisenstein
    21 Aug 2015 | 9:06 am
    Capitalism spawns competition and ultimately steers the flow of imports and exports between countries. At any given time, the import or export prices of one country may counter those of another, which impacts all parts of the businesses involved. For example, strategical imports such as domestic grain alternatives like corn substitutes and barley allow China’s feed mills to increase production at cheaper prices. The demand resulted in a 68% increase of barley imports, which is primarily used in brewing beer. In America, a lot of what we import is a little ironic. For example, even…
  • How to Start a Blog Post

    Rebecca Stickler
    20 Aug 2015 | 5:00 am
    Most savvy business owners know that a strong content marketing strategy is one of the best ways to boost their site’s rankings and traffic, but even so, many of them don’t have or regularly update a company blog. There are a handful of reasons for this, but the most common is simple: They don’t consider themselves writers. Many people seem to believe that writing is an inherent ability – either you have it or you don’t. Fortunately, that’s not at all the case. And while some people may have an easier time finding the right words to explain their ideas, anyone can write a blog…
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    Boomtown Internet Group

  • Frequently Asked Questions about Pay-Per-Click

    Jenna Steven
    27 Aug 2015 | 11:15 am
    There are many forms of online advertising, but one of the fastest growing and most successful forms is Pay-Per-Click advertising (also known as AdWords). It can be hard to know what to expect when you hire someone to help you with your Pay-Per-Click (PPC) campaign if you’ve never used paid search optimization before. Here are some of the most commonly asked questions about PPC campagins. For more information about how Boomtown can help your site with a Pay-Per-Click campaign, contact us today! The post Frequently Asked Questions about Pay-Per-Click appeared first on Boomtown Internet…
  • Call Tracking Assists PPC Budgeting and ROI

    Kristin Kovalick
    13 Aug 2015 | 7:53 am
    Over a 6 month period, we tracked the phone call activity that was received through pay-per-click (PPC) ads for a particular client.  As we monitored the calls coming directly from PPC Ads, we were able to adjust advertising spend and ad delivery for a better ROI for our client. The first slide shows how call activity increased from January through June.  As call activity from the PPC ads were tracked during January and February, we noted consistent daily phone calls.  This was a strong indicator that the PPC Ads were leading people to the site and they were taking an action by calling the…
  • Why Having Multiple Domains Can Hurt Your Business

    Jenna Steven
    11 Aug 2015 | 2:12 pm
    Nine out of ten people begin their search for both goods and services through online search engines. Your business’ presence and visibility on search engines plays a significant role in reaching potential customers. Therefore, the more websites you have the better your chances of being found online are, right? Although, in theory, it sounds valid, having multiple domains for one business or similar businesses can actually hurt your business’ ranking, and overall business. A successful website requires a great deal of time and effort in keeping the site up to date and fresh. Standards in…
  • Magento or WooCommerce? Getting Started with Your e-Commerce Website

    Melissa Howe
    30 Jul 2015 | 12:38 pm
    Magento and WooCommerce are two of the most common e-commerce platforms going. With a little bit of research, you’ll discover that each platform has a large community of adamant advocates, which makes for an incredibly helpful pool of resources for business owners. We’re not quite as biased, as are some of the enthusiasts out there. Both are excellent, but which product is right for you depends on several factors. Let’s go over the fundamentals of each. First, some background information.       WooCommerce is the younger of the two platforms, having just been released in…
  • Capturing the Digital Shopping Micro-Moments

    Linda Dunkelberger
    24 Jul 2015 | 6:58 am
    It’s no secret that mobile devices influence shopping decisions.  Consumer studies show that shoppers use their high-end mobile device before and during a purchase. Because of this digital influence, shopping decisions can happen anytime and anywhere.  This environment is referred to as  “micro-moments”.  Today consumers do not rush out to the shopping mall to complete their purchases when they have other options.  Thanks to mobile devices and digital shopping opportunities consumers have the means of browsing, comparison shopping and researching the items they want to buy right at…
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    Pole Position Marketing's E-Marketing Performance Blog

  • Book Review: What’s the Secret To Providing a World-Class Customer Experience

    Stoney G deGeyter
    28 Aug 2015 | 10:09 am
    This is the third book I’ve read recently regarding customer service. What’s the Secret was a bit more traditional than Badass and The Unexpected, but there were still plenty of great takeaways that can–and should–be applied to your business. Book Review: What’s the Secret To Providing a World-Class Customer Experience by John R. DiJulius What’s […]
  • SEO Red Flag: Link Building

    Stoney G deGeyter
    27 Aug 2015 | 10:20 am
    Things have changed since 1998. Back then, link building was all about getting any link you could, from anybody, anywhere. Then SEOs started looking at related links, link quality, PageRank and so on. Each year, it seemed that the grip was tightening on the quality of links SEOs were trying to achieve, making link building […]
  • Who’s Responsible for Your Web Marketing Results?

    Stoney G deGeyter
    26 Aug 2015 | 10:00 am
    When it comes to web marketing, someone has to be responsible for the results. The question is, who? I have a theory about that, and like most of my theories, it’s not always cut and dried. Also known as, “it depends.” Consulting: If the client hires an agency or consultant purely for their head-knowledge, then […]
  • Why You Can’t Half @ss Web Marketing

    Stoney G deGeyter
    25 Aug 2015 | 10:08 am
    So you’re “doing SEO” now. That’s great, really. But if by “doing SEO” you mean that you are doing basic on-page optimization, such as adding some keywords here and there, I think you are going to be sadly disappointed in the results! Once upon a time in a marketing world far, far away, that may have […]
  • Make Sure Your Website is Mobile-Friendly with This Handy Checklist

    Stoney G deGeyter
    24 Aug 2015 | 10:00 am
      More and more people are moving away from desktop and laptop computer usage and moving into portable devices such as smartphones and tablets. While I don’t believe desktops and laptops will ever be replaced completely, we do have to begin to think outside the old-school design box when it comes to developing and optimizing […]
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    Seo Sandwitch Blog

  • GetResponse vs. MailChimp - What’s The Smart Communicator’s Choice?

    Joydeep Bhattacharya
    27 Aug 2015 | 6:54 am
    Both GetResponse and MailChimp are amazing email service providers which manage your online email list. From scheduled emailing service to newsletter templates, everything is available with these mailing services. However, where should you put your trust when it comes to managing all your email communication? We’ve got the answer; however, before we find out find out as to what separated the good from the great, let’s have a quick look at the awesome benefits that these services deliver-•You can design and use newsletter templates containing photos, brand logos and custom…
  • Now Advertisers Can Display Search Ads on Google Play to Drive App Installs

    Joydeep Bhattacharya
    30 Jul 2015 | 10:11 am
    Google Play reaches more than 1 billion people on Android devices in more than 190 countries. Now, advertisers will have the opportunity to reach such an array of app centric audience by advertising via search ads on Google Play. It will provide consumers new ways to discover apps that they otherwise might have missed and help developers drive more awareness of their apps.FAQ - Search Ads on Google PlayWho Can Run These Ads?All advertisers who are running Search app install campaigns on AdWords to advertise their apps within Google Play’s search results can run these…
  • Mobile Searches are Growing - 4 Infographics To Keep You Updated

    Joydeep Bhattacharya
    15 Jul 2015 | 10:36 am
    Brands invest a lot of time and money in studying consumer behavior. Mobile and Smartphones is the next biggest platform that the businesses need in order to keep an eye on the demands of the consumers. In many countries, including the U.S., more Google searches take place on mobile devices than on computers.At the end of the day, everything depends on the intent of the user. We turn to our phones with intent and expect brands to deliver immediate answers. We can broadly classify the intent of the user into 4 categories as follows:I-want-to-knowI-want-to-goI-want-to-doI-want-to-buyThese are…
  • Increase Traffic to Blog, Get More Leads - No More Excuses! Find Strategies That Works!

    Joydeep Bhattacharya
    12 Jul 2015 | 10:20 am
    "I want to increase traffic to my blog or website"- The very same question keeps on haunting all the business owners. It has kept me on my toes for a long while. Now, I thought to jot down all the very best strategies for increasing not only traffic but also qualified leads. Read them, share them, implement them and let me know in your comments how they affected your site traffic. 1- Publish right content on a regular basis - 2 long posts around 2000 words is what I suggest per week. Many blogs are having great content but engagement are received for right content only. Share…
  • Another Google Core Search Algorithm Update

    Joydeep Bhattacharya
    20 Jun 2015 | 11:22 pm
    June 16th saw a huge spike in terms of ranking changes and Google at last confirmed it that it was a core ranking algorithm change. It was not Panda, nor Penguin and not even related to any HTTPS change. This was a regular algorithm change and is one of the 100+ changes that Google makes every year to its core search algorithm.This is what Google said to SEL:"This is not a Panda update. As you know, we’re always making improvements to our search algorithms and the web is constantly evolving. We’re going to continue to work on improvements across the board."Many webmasters have experienced…
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    Eyeflow Internet Marketing

  • 6 Quick Tips to Boost User Engagement with Your SEO Redesign

    26 Aug 2015 | 12:53 pm
    When you’re planning a redesign of your website, it can be the perfect time to increase user engagement that makes the site even more appealing than it was before, and hopefully convert more visits to sales. While this kind of project does present great opportunity, there are also some dangers which must be avoided. When undergoing any kind of website redesign, you have to be very careful not to disrupt existing traffic or lose the SEO equity you have already built up. By involving users more in the total website experience, your company brand assumes a more prominent place in their…
  • 17th Street Spectacular a Smash Hit for Pittsburgh’s Southside and Cystic Fibrosis Foundation

    17 Aug 2015 | 2:06 pm
    After months of hard work, careful preparation and endless planning, Eyeflow CEO & President Phil Laboon captured headlines across the community as he shut down an entire city block to host Southside’s 17th Street Spectacular in the name of a good cause. Just two weeks removed from what ‘Made in Pittsburgh‘ called one of this summer’s can’t miss events, the 17th Street Spectacular which benefited the Western Pennsylvania Chapter of the Cystic Fibrosis Foundation is set to go down in history as Laboon collected an astonishing $31,865 to contribute towards the…
  • Making Your Website Mobile-Friendly

    12 Aug 2015 | 8:07 am
    Mobile devices are arguably the most revolutionary technology to hit the stage this decade. It wasn’t so long ago that only a few business people carried around the chunky Blackberry, but in the past few years the percentage of people with smartphones has gone well beyond half the U.S. population. The trend shows no signs of slowing down, and for businesses that means adapting their online strategies to include mobile-friendly access.  A particularly strong push for redesigning websites to be more mobile-friendly comes from Internet giant Google, whose search algorithms will rank mobile…
  • Laboon Goes for a Second Sip of Summertime LemonAID with 17th Street Spectacular

    31 Jul 2015 | 11:27 am
    Less than one year removed from the summertime fundraising event that captured headlines from all across the globe, Eyeflow CEO & President Phil Laboon is at it once again in hopes to recapture the magic of LemonAID one more time. On Sunday, August 2nd 2015, the 17th Street Spectacular is set to take over Pittsburgh’s Southside once again to raise funds for a great cause, shutting down an entire city block as the streets come alive with music, local celebrities and more to help raise funds to support the Cystic Fibrosis Foundation. One of Pittsburgh’s Fifty Finest For the past 20…
  • Page Speed: The Silent Killer of Your Site Redesign?

    Cory Bosket
    30 Jul 2015 | 10:46 am
    In today’s age of flashy design, slick animation and crisp layouts, page speed often gets passed by during the redesign process. However, this can be a huge mistake no matter how engaging your website may look. According to a recent study by the analytics and marketing gurus over at KISSmetrics, page speed may just be the silent killer of your site. In a fast-paced world where customers demand everything at the click of a finger, every second counts when it comes to your website’s success. Almost half of web users, your potential customers, expect your web pages to load in 2 seconds or…
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  • The Value of Recorded History: 2U’s Networking Success with BuzzStream

    Stephen Panico
    27 Aug 2015 | 5:00 am
    In our first guest post, we outlined how 2U uses BuzzStream to connect with thought leaders, engage with communities and promote content created on behalf of our university partners. We referenced a series of projects we have worked on in the communication, data science and mental health verticals. Now we will expand on how 2U uses BuzzStream for the business programs we partner with to deliver a world-class MBA education to students all over the globe, specifically MBA@UNC, UNC Kenan-Flagler Business School’s online MBA program. MBA@UNC was one of our first partners, and was recently…
  • Micro-Optimization: the Biggest Opportunity in Marketing

    Ritika Puri
    25 Aug 2015 | 5:00 am
    Marketers love to make miracles. We’re addicted to launching viral campaigns, creating heavy-hitting sales promotions, and building high-converting landing pages. The best of us are always tinkering, learning, and running tests to uncover new market opportunities. With our attention devoted to ‘the big picture,’ it’s easy to overlook the smoking gun in front of us: micro-moments. Research from Think With Google reminds us that buyers interact with brands at many touchpoints. These are: “Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments” They reflect…
  • How Chimaera Labs Used BuzzStream to Assemble Their Writing Dream-Team

    Stephen Panico
    20 Aug 2015 | 5:00 am
    Today’s post comes to us from Drew Frayre, Digital Marketing Analyst at Chimaera Labs. He manages SEO, web analytics and content marketing for tech clients. Without further adieu, here’s Drew! My digital marketing agency recently embarked upon the content marketing bandwagon and committed to creating helpful blog posts, articles, and how-to’s about our areas of expertise. The sticking point we found was that, since we were a smaller agency, we simply couldn’t spare the people in-house required to write content 24/7. This spawned an idea to hire writers who already write about…
  • Increase Content Distribution in 5 Simple Steps

    Ritika Puri
    11 Aug 2015 | 5:42 am
    You’ve poured your heart and soul into an amazing blog post. You’ve even put some PPC spend behind promoting it. And then? Your great writing flatlines, and you’re stuck wondering what’s up. The trend you’re observing is a pain point that every content creator faces—it’s hard to get people to read your stuff. Audience attention spans are scarce assets, and digital ecosystems are flooded with information. But this noise can also be your window of opportunity to stand out. You need to solidify your content distribution strategy before you hit ‘publish.’ Using a mix of paid and…
  • How Digital Agency Impression Integrates Outreach with Buzzstream

    Guest Author
    6 Aug 2015 | 5:00 am
    Today’s post comes from Laura Hampton at Impression. Laura is the digital marketing manager and regularly uses BuzzStream for her outreach. Impression is a high-growth digital marketing agency which specialises in content marketing and digital PR. Impression is a digital marketing agency based in Nottingham, UK. We craft digital marketing strategies which help our clients to achieve their goals online and specialise in content marketing and digital PR. We work with some of the country’s leading brands, as well as many local and niche companies. BuzzStream is an integral part of our…
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  • Turns Out Google’s Hiring An SEO Expert To Improve Its Own Rankings

    Nick Greene
    27 Aug 2015 | 6:00 am
    And now, for some of the most bizarre news you’ll likely hear today – Google is looking to hire an SEO manager. No, they aren’t looking to bring someone on board to help them improve their algorithms or further optimize their search engine. They’re legitimately looking for help improving the SEO of their product pages. The job listing, which can be found here, is very clearly marketing-oriented: “As a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing, Sales, Product Development, Engineering and more to help drive…
  • Facebook Pages Messaging: Now Page Admins Can Respond Privately To Customers

    Ronnie Charrier
    6 Aug 2015 | 1:51 pm
    Facebook’s latest announcement concerns those of you who manage one of the 40 million Pages on Facebook. Facebook’s latest set of admin tools, called Pages Messaging, will soon give Page admins the ability to reply to customer’s comments on posts with a private message. Currently the only option to Page admins when a user reaches out via Facebook is to respond in like, meaning either public-for-public or private-for-private. Now brands will have another avenue to connect with customers and potential customers without being forced to have them publicly where they are…
  • July’s Best Content Marketing, SEO, and Social Media

    Ben Ustick
    4 Aug 2015 | 7:44 am
    Sorry all you dot-experts out there. In July, Google addressed the confusion around the new gLTDs and ruled they hold no more rankings sway than any other domain extensions. You’ll actually have to earn your expert status the old-fashioned way if you want the rankings that come along with it. Also big news from July is the seeming collapse of Google+. We definitely included a post looking at where the social went wrong. On a positive note, Moz put out there Online Marketing Industry Survey, which we’re kicking off the roundup with below. There is a lot of great info in there for…
  • Social Media Lessons from The Wire

    Ben Ustick
    3 Aug 2015 | 8:01 am
    The Wire  is unarguably the greatest television show ever produced. It has been described as Dickensian by many and I agree. It is the most nuanced, complete, uncompromising, and honest portrayal of an American city that has ever invaded our televisions. David Simon addresses the urban experience in Baltimore with a deft wit and poignant observation reminiscent of Dickens’ social criticism of Victorian-era England. You would need a college class, and there have been many, to even begin to discuss the many social impacts of The Wire. This article does not attempt to do that. This…
  • 5 Reasons We’re So Obsessed With List Headlines

    Nick Greene
    27 Jul 2015 | 12:54 pm
    If you look at the most popular articles online at any given moment, there’s a very good chance that they’re of two kinds: news and lists. For some reason, we’re completely obsessed with compartmentalizing our information, splitting it into easily-digestible, numbered lists. Today, I’d like to examine why. What exactly is it about the list format that makes it so popular? 1.The Headline Tells Us Exactly What To Expect First and foremost, the headline of a list is almost immediately attention-grabbing. Right out the door, it presents us with the topic, quantifies the…
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  • Is your digital strategy smartphone ready?

    Neil M. Hancock
    21 Aug 2015 | 7:55 am
    Ofcom’s yearly Communications Market Report has recently been published and like previous year’s it makes interesting reading, particular around mobile consumption and technology habits. Head of Optimisation and Planning, Neil M Hancock, reviews some of the key findings. The Ofcom Communications Market Report is full of interesting and thought-provoking stats and facts, most of which merely confirms what we already know, such as ‘superfast broadband’ and ‘4G coverage’ is growing with 30% of the UK population now having ‘superfast broadband’ and similarly 30% having access to…
  • The 10 Commandments of Branded Content

    Victoria Cawthorne
    13 Aug 2015 | 6:43 am
    Whether you’re taking your first leap of faith into the world of blogging for your brand, or just want to make your content marketing truly divine, we’d like to present to you our 10 Commandments of Creating Brilliant Branded Content that we believe should be followed religiously. Devised by Silverbean’s Content ladies (but we’ll take Goddesses) Vicky and Lisa, these are the rules that we swear by for creating content and branded blogs for our clients that’s entertaining, informative, creative and compelling, and most importantly, drives the optimum results. From…
  • Join us: Senior Search Marketing Consultant

    Charlotte McMurray
    10 Aug 2015 | 7:08 am
    We’re recruiting for a Senior Search Marketing Consultant to join our highly successful 12-person SEO team. This is a fantastic opportunity for an experienced SEO to step up into a challenging senior role at one of the North East’s largest digital agencies. As a Senior Search Marketing Consultant, you’ll lead SEO strategy development for some of our key clients, using a range of tools and techniques to assess campaign performance, then providing strategic recommendations to drive further improvements. You’ll provide our team of Search Marketing Consultants and Executives with training…
  • Digital Marketing: Making the world a better place?

    Lauren Archer
    29 Jul 2015 | 5:27 am
    Towards the end of last week, SearchEngineLand published a fantastic article in which search marketers shared their views on the ever-so-common existential crisis: “AM I MAKING THE WORLD A BETTER PLACE?” The data was compiled by PayScale, a company that crowd-sources compensation information. They received feedback from around 2.7million respondents in order to compile a report on ‘The Most & Least Meaningful Jobs’. At the top of the ‘Most Meaningful’ scale, there were the atypical Healthcare careers, as well as those working in Computer/Mathematical…
  • Micro-moments: How to survive the new battleground for brands

    Tom Etherington
    21 Jul 2015 | 4:00 am
    Mobile technology has forever changed the way we live. Hardly a moment passes when a mobile device is not within reaching distance for you to message friends, use social media, check emails or read the latest news. There are also times when you will instinctively reach for your smartphone or tablet to learn, find, do or buy something. These are the moments when decisions are made and preferences are shaped. To describe these intent-rich searches, Google has coined the term ‘micro-moments‘, and warned brands that this is the new battleground for winning and losing potential…
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    Jeremy Rivera SEO

  • Finally A Tool To Fight Google Analytics Spam

    Jeremy Rivera
    18 Aug 2015 | 12:00 am
    Fighting Referral Spam in Google Analytics [Jeremy Says: I’ve been struggling with GA referral spam for a few months and was hitting a creative wall. Fortunately others ran into the problem too and found a solution. I invited Jeff Siebach to tell you more about the problem and what he & his company came up with as a solution. Enjoy!] Jeff Siebach says: Over the last 6 months, you probably noticed a big increase in your reported referral traffic in Google Analytics. “Yes! I’m finally getting some visitors to my website!” you exclaimed happily. Then you clicked to see where the…
  • A Breakdown of 10 SEO Site Crawl Tools

    Jeremy Rivera
    15 Aug 2015 | 8:27 pm
    Beam Us Up • User Interface: Desktop Application • Platforms Supported: Windows, Macintosh – Uses Java – Be sure to update to latest version. • Cost: Free • Crawl Scope: As many pages as you want (It uses local memory so it just takes time to crawl big sites.) Of course, you may regret trying to open an excel file with 500,000 entries so crawl responsibly • Resource Article: A Simple DIY Audit Screaming Frog • User Interface: Desktop Application • Platforms Supported: Windows, Macintosh, Ubuntu • Cost: Free version crawls 500 URLs, $99 yearly license • Crawl…
  • Quotagraphic

    Jeremy Rivera
    19 Jul 2015 | 11:02 am
      I used Piktochart, changed the file extension from .GIF to .PNG, added the text, published it and then embedded it. The post Quotagraphic appeared first on Jeremy Rivera SEO.
  • Does This Image by Buffer’s Pablo Look Pixelated to You?

    Jeremy Rivera
    17 Jul 2015 | 9:02 am
    I love Pablo by Buffer. But when I made this graphic for one of my client’s sites a coworker thought it looked “pixelated”. Here’s the offending image. So..Is What’s The Deal? Hmm…it does kinda look wibbly wobbly around those edges. Thinking about it, I was just rolling with the default font with is Merriweather. So I thought I’d output the same image in all the fonts to see if it’s the image output or the font choice. Let’s see if they’re all pixelated or just that one: Fredoka-One Hammersmith Josefin Slab Lato Merriweather –…
  • How To Implement Facebook Authorship

    Jeremy Rivera
    14 Jul 2015 | 8:21 am
    Implementing Facebook Authorship Step By Step Facebook Authorship On Wordpress Log into your Wordpress site Go to User Open User Profile Add Facebook Profile URL: You can use a page or a profile Go to Yoast SEO Plugin: (Why are you using All-in-one SEO?  Go download Yoast) Click Social tab Check box for Meta Data. BOOM. You’re done. If rel=author had been as simple… Here’s what Facebook displays when you set it up: This is what it looks like when you deploy it correctly. The post How To Implement Facebook Authorship appeared first on Jeremy Rivera SEO.
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    Powered By Search » Blog

  • InboundTO 29 Recap: SEO Insights – Q&A Panel Session

    Dat To
    28 Aug 2015 | 1:43 pm
      On Thurs. Aug. 20th we hosted our 29th InboundTo, which was a Q&A Panel on SEO with our friends, Anthony De Guzman, Joy Hawkins and Andrew Ly. We sent out a shared Google sheet to all our subscribers a few weeks prior to the meeting to give everyone an opportunity to ask their questions. We had dozens of live questions by our attendees in addition to what was on this document that was used to guide the session. Here is the video of InboundTO 29: SEO Insights – Q&A Panel Topics On-Page SEO – on-page elements that affect ranking including content, titles, and…
  • Win 2 Free Tickets to InboundCon 2015

    Joel Popoff
    20 Aug 2015 | 3:00 am
    InboundCon 2015 is almost a month away and we want to send you and a friend to the most actionable marketing conference of the year. How to enter the contest: Click here to upvote this thread on Tweet #InboundCon and @inboundorg and tell us why we should let you attend Canada’s Largest Inbound marketing Conference. The contest winner will be selected at random. If you have already purchased tickets to InboundCon you can still participate and we will provide a full refund. Contest closes Friday, August 21 at noon EDT. Winner will be announced in the comments section on this…
  • #InboundCon 2015: Everything You Need To Know

    Joel Popoff
    18 Aug 2015 | 3:00 am
    InboundCon is almost a month away! It’s been a wild ride getting everything scheduled and prepared for Canada’s Largest Inbound Marketing Conference. This is the 3rd year Powered by Search has hosted InboundCon and let’s just say we stepped it up a notch This year InboundCon will be hosted on Thursday, October 8 at the Jane Mallett Theatre in downtown Toronto. Just before I get into all the juicy details about InboundCon 2015, I wanted to give you a heads up that although our Super Early Bird tickets are all sold out we are still offering Early Bird tickets at a…
  • InboundCon 2014 Full Video Recap

    Joel Popoff
    17 Aug 2015 | 10:42 am
    Remember how great InboundCon 2014 was? To refresh your memory we have put together all the videos from last year’s conference. If you had a blast and can’t wait to attend again then this year we promise to blow your mind. Super Early Bird tickets are sold out, but we are giving you one last chance to get your tickets at the Super Early Bird price for InboundCon 2015! Enter the promo code: InboundConSave100 to get an additional $100 off early bird pricing today.   Incorporating Search, Social & Mobile Discoverability Trends Into Your Strategy Present by Krista LaRiviere,…
  • Webinar – Top Local SEO Ranking Factors in 2015

    Goran Popovic
    11 Aug 2015 | 10:14 am
    August is here already, and you know what that means, right? It’s time for our highly anticipated Local SEO webinar on August 27 at 2 PM EDT. Join 3 Local SEO experts moderated by Dev Basu (our CEO) and learn all about the ranking factors that will boost your company’s search engine visibility. Make sure to reserve your spot before we fill up (it’s free!) our 2015 Digital Marketing Webinar Series– and if you can’t make it live, don’t worry, we’ll send you the recording. The Details Date & Time: Thursday Aug 27, at 2 PM EDT/11 AM PDT/7 PM…
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  • SEO Campaign Case Study: 1,117 Social Shares and 15% More Organic Traffic (In 2 Weeks)

    Brian Dean
    26 Aug 2015 | 4:44 am
    “If we’re going to make this a success, we have to put a spin on it and make something different.” -Mike Bonadio, star of today’s case studyAs you’re about to see, Mike used Guestographics to create and promote a piece of content that generated:Over 1,000 social shares12 white hat backlinksA mention in a highly-respected newspaper15.15% boost in organic trafficThe best part? His client is in one of the most boring industries on the planet.And today I’m going to show you the SEO campaign that Mike executed (step-by-step).How Guestographics Make Content Promotion a…
  • A Data-Driven Guide to Creating Viral Content [Infographic]

    Brian Dean
    29 Jul 2015 | 4:47 am
    When a piece of content goes viral, there’s no magic or luck involved.In fact:According to new research, viral content tends to contain specific elements that push people to share.I cover 21 of these elements in today’s data-driven guide.Check it out: Here’s my take on the data-driven tips from the infographic:1. Use an (Odd) NumberHeadlines with numbers are 36% more likely to generate clicks, according to research by Conductor. And a study of 150,000 headlines revealed that odd-numbered headlines have a 20% better CTR than headlines with even numbers. Brian's takeThe next…
  • SEO Strategy Case Study: 963% More Organic Traffic

    Brian Dean
    11 May 2015 | 5:00 am
    Today you’re going to see one of my favorite SEO strategies in action:The Guestographic Method.First, I’ll show you how Perrin used this technique to boost his organic search engine traffic by 963%.Then you’ll see how David used the same strategy to rank #1 for the keyword “internships”.Let’s dive right in.Free Checklist: Download a free checklist that shows you exactly how to use the strategy from this post (step-by-step).The Guestographic Method: An SEO Strategy That Gets ResultsGuestographics work for one simple reason:They make your content MUCH easier…
  • 16 Actionable SEO Copywriting Secrets That Will Drive More Traffic To Your Site

    Brian Dean
    7 Apr 2015 | 7:00 am
    Knowing SEO is great.Knowing copywriting is great.But when you can do BOTH?That’s when you can slap a big ol’ “S” on your chest……because you’ll be unstoppable.And today I have something that will make you feel like you have SEO superpowers:16 insanely actionable SEO copywriting techniques that you can use right now.Free Bonus: Click here to get access to a free PDF checklist that shows you how to execute all 16 of the techniques from this post (the checklist also includes 2 bonus strategies).1. Use Udemy to Make Your Content 2-3x More Compelling…
  • Want More Traffic That Actually Converts? Follow These 4 Steps…

    Brian Dean
    12 Feb 2015 | 7:52 am
    When you sign up for the Backlinko newsletter for the first time, you get this email from me: As you can see, the first thing I ask is:“What’s the #1 thing you’re struggling with?”To date, I’ve asked over 57,000 new subscribers this question……and have received thousands of replies.But get this:I tend to get the same response again and again.What’s that response, you ask? TRAFFIC.In fact, here’s a reply I got the other day from Christine: Christine is absolutely right. Traffic is a common problem…The Truth About Getting Targeted…
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    SEO Blog, SEO News, SEO Tips & Tricks, Internet Marketing India

  • India’s eCommerce landscape to drive benefits through Narendra Modi’s digital India drive

    26 Aug 2015 | 6:45 am
    The changing landscape of digital penetration and ecommerce in India has got big momentum, thanks to digital India drive of the prime minister, Narendra Modi. The country observed Digital India Week in July 2015. In his address to the nation, he emphasized the need of high-speed digital highways to unite the country. He said that digital connectivity will do wonders and it will bring a welcome change in the financial and social life of Indians. Quality education will become cheaper and accessible for all regardless of their financial position and location. Paperless banking and digital…
  • 9 Important SEO Ranking Factors for 2015

    Sarvesh Bagla
    7 Aug 2015 | 3:02 am
    SEO Ranking factors have always been a cause of concern for the SEO professionals. It’s partly because ranking factors keep on changing with the periodic algorithm updates rolled out by the search engines.  Search engines such as Google continuously change their algorithms in order to improve their search results and maintain their top position in the market. So, in order to ward off any confusion, we have identified some important SEO ranking factors for the year 2015. These are given in no particular order, as any of the factors can be critical for SEO ranking. Content Content- the king…
  • Importance of Storytelling in Content Marketing and How to Build Them

    Sarvesh Bagla
    27 Jul 2015 | 5:59 am
    From books to movies to digital content, stories are revered everywhere. It’s the best way to connect with your readers and engage them, using scientifically proven ways. Storytelling is a way of communication that is in accordance with the way our brain functions. There is enough scientific data supporting the neurological impacts of storytelling and that’s the reason content marketers from all over the world are now practicing storytelling for their brand and marketing campaigns. Read more: 3 Principles of Storytelling that Apply to Marketing Storytelling is linked to: Feel good factor…
  • My Favourite Content Marketing Tools to Identify Real Influencers

    25 Jul 2015 | 12:54 am
    By the way, have you heard about the content marketing tools that are used to find real influencers? I am using the word “real” as number of fans and followers can very well be faked and it happens in many cases. So, how would you know that the person you’re going to approach as part of your influencer outreach program is a real influencer? The answer is simple; look for the “buzz” created and the “real impact” along with other signals such as likes, fans and followers. Contrary to classic SEO practices, SEO companies are now gaining awareness about the concepts of “buzz”…
  • Google begins rolling out its latest algorithm update – Google Panda 4.2

    Sarvesh Bagla
    24 Jul 2015 | 2:35 am
    Google algorithm updates always rouse a storm on the internet community as they directly affect website rankings. The latest such refresh is Google Panda 4.2, which began on 18th July, 2015. However, the rollout is extremely slow and that’s the reason people didn’t notice it. According to Google, it may take months till the time we are able to notice any significant impact on the website rankings. It might also not affect all the pages of a website in the short run. Google officials were tight-lipped about why the rollout is so slow. This refresh is happening just after 10 months from the…
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    Heroic Search

  • 5 Tips for Writing Headlines that Sell

    Dan Scalco
    19 Aug 2015 | 1:00 am
    “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy If you’re a business owner, you may already understand the importance of blogging. But what about the importance of your blog post’s headline? Talk to any copywriter and they’ll tell you the headline is what makes or breaks your content. In fact, Upworthy (one of the Internet’s most popular sites) has their writers come up with 25 different headlines before they’re allowed to even start…
  • Generate Leads, Press, and Links from Twitter Using Automation

    Jared Carrizales
    9 Aug 2015 | 11:15 pm
    My favorite new method of getting links and mentions is PR, by far. And when I say “new method”, I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate, and can’t really be scaled, so it has a lot of built-in safety from future algorithm updates. Image credit: Photobucket Traditional PR mentality states that you need to have a contact list more valuable than the Glengarry leads and email blast prospects with what are essentially novels to be able to get any results. Luckily, we have other…
  • How Local SEO Works

    Dan Scalco
    9 Jun 2015 | 5:35 am
    If you’re a business owner, you’ve probably heard about the importance of investing in Local SEO. Seeing as how 50% of searches (on mobile devices) are done to find local results and 61% of those searches result in a purchase (source), Local SEO is nothing to scoff at. It doesn’t just increase traffic to your website, it increases targeted traffic. What do I mean by this? Well, there’s a big difference in a searcher’s behavior when searching “home security” and “home security Miami”. The former is a very broad search whereby the user could just be looking for…
  • How to Use HARO to Earn Valuable Mentions and Links

    Jared Carrizales
    26 Mar 2015 | 10:05 am
    A few months ago I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties getting picked up through HARO. Between our clients and our own brand, we’ve been successful in earning spots with brands like Coca-Cola, Northwood University,, Nasdaq, and several others using HARO. Hopefully this post will help remedy some of…
  • What Does Psychology Have to Do with Creating Engaging Headlines?

    Kali Hawlk
    4 Dec 2014 | 4:03 pm
    According to Copyblogger, 8 of 10 people read your headline. But only 2 out of 10 will continue on and read the rest of your content. Headlines matter. And most of us know this. That’s why there are countless articles and copywriting how-tos that explain what words work, which don’t, and how you can use them to get more of those 10 people to click and read what you have to say. But why? Why does this word work when that one doesn’t? Why do certain tactics fail while others succeed — and why, as copywriters or content creators, is it often so hard to understand what made the…
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    SEO Best Practices: SEO tips, help, and advice for any online business

  • Worth Stumbling Upon

    Ranjana Jha
    8 Aug 2015 | 10:34 am
    In an era when search engines and social networking sites are getting saturated with information and updates, it always helps to “Stumble Upon” a site that gives your site a higher chance of getting noticed and attracting more traffic. Continue reading...
  • Conversion Rate Optimization the natural way!

    Ranjana Jha
    2 Aug 2015 | 12:32 am
    Your website ranks decently and is attracting a lot of traffic. But your visitors are not taking the required action. What can you do the ensure that you can retain the attention of these visitors, convert them into paying customers, or do what you desire them to do, such as, subscribe to your newsletter, etc… once they are in your site? Continue reading...
  • Top 4 On-page SEO elements that will continue to impact ranking

    Ranjana Jha
    26 Jul 2015 | 12:40 am
    There are some very basic SEO elements of a website that are critical for the success of a website. They have not changed over the years, they may have changed in the way they are presented, but they continue to impact search engine results in the most powerful ways. This post is about some of the critical not to be compromised on-page SEO elements. Continue reading...
  • Online Reputation Management; Are you doing this?

    Ranjana Jha
    11 Jul 2015 | 5:13 am
    Managing online reputation is still not considered a necessity but the impact of negative reviews may be far greater than we realize. A brand’s positive image is not built in a day and through advertisements alone. It is a continuous process of engaging customers, of providing them quality after sales services, and being vigilant about what is being said about the brand. The key is to be proactive and have a plan in place to ensure that the majority of the customers feel attended to and cared for. Continue reading...
  • The S3 (Social-SEO-SEM) Synthesis

    Ranjana Jha
    27 Jun 2015 | 1:43 pm
    S3 Synthesis is what I call the combination of the three S’s: “Social Networking, SEO, and SEM” of Internet Marketing. The internet, and the way people access and use the internet, has been evolving at a rapid speed. It is apparent that marketers will need to evolve their internet marketing strategies in keeping with the changing needs. Social networking, SEO, and SEM can no longer remain isolated techniques, they are and they will need to converge together to form a more powerful, effective, and efficient way of attracting relevant traffic. Continue reading...
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  • Improve Your Online Strategy with These Awesome Content Marketing Tools

    Alan Smith
    27 Aug 2015 | 7:00 am
    Content marketing is the most important part of your digital strategy. While plenty other factors shape online campaigns as well, in order to succeed in the digital space, you absolutely need compelling, shareable copy, social media posts, white papers, etc. Of course, content isn’t just about posting something on Facebook. From research, creation and distribution to promotion and analytics, the number of facets involved in marketing your content can be overwhelming. Fortunately, there’s no shortage of tools available to help you. Here’s a list – broken down by category – of…
  • Get 150% Increase in Your Conversion Rate with Retargeting

    Jason Corrigan
    25 Aug 2015 | 7:12 am
    For digital strategists and PPC consultants alike, being able to understand and align with your target audiences’ online behavior is the only way to truly maximize engagement and conversions. Without knowing: What motivates your ideal consumer’s online search progression. What subjects and concepts attract their attention. What environments and destinations they frequent the most, while browsing online. You cannot possibly expect to deliver the return on investment (ROI) you promised your boss or client, since there are too many gaps in understanding the type of conversion funnel…
  • The Intersection of SEO and Branding: Smart Strategies for Modern Marketers

    Aaron Agius
    19 Aug 2015 | 7:11 am
    Recently, I’ve seen plenty of marketers struggle with the seeming mutual exclusivity of SEO and branding. Witnessing this conundrum, I’ve thought a lot about how we can fuse these two powerful marketing tactics together. You’ll often see a very black and white discussion about branding and SEO. Experts feel compelled to argue over which one is better. It’s as if these two integral dynamics can’t work together to support your business. Well, guess what? They can. And they should. Let’s stop taking part in this arbitrary competition. When we waste time arguing…
  • New Features in AWR Cloud: Updated SEO Reports and Website Overviews

    Ade Vitan
    14 Aug 2015 | 12:18 am
    Hey guys! With this update, our developers shifted their attention towards one of AWR Cloud’s trademark features – SEO reports. Come to think about it, this was the applications’ core-feature, which was originally designed as a cloud platform for sharing AWR Desktop reports. But this was ages ago, and in time, AWR Cloud’s SEO reports evolved from simple, keyword ranking ones, to complex, multiple-section, highly customizable ones with white-labeling options. Recently we felt that their design could be improved, and with our latest application release, we are proud to…
  • The Beginner’s Guide to Rich Snippets

    Jayson DeMers
    12 Aug 2015 | 7:00 am
    If you’re involved in the SEO world, you’ve likely heard of rich snippets and understand that they’re important for getting the greatest search visibility for your brand. But you may not understand why they’re important, or how to implement them correctly on your site. Like with many SEO tactics, rich snippets are deceptively simple; conceptually, they’re easy to understand, and initially they’re relatively easy to set up, but there’s also a degree of complexity in tapping into their full potential. Rather than nitpicking the technical details of rich…
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    - Bloggers Ideas

  • Interview with Na.Vijayashankar Cyber Laws Expert at Domain X Bangalore 2015

    Jitendra Vaswani
    17 Aug 2015 | 2:49 pm
    I got  opportunity to  interview  Naavi aka Na.Vijayashankar  sir who shared  good insights on cyber laws. Naavi is an  Information Assurance consultant and Operates from  Bengalooru (Bangalore) in India. Though not a lawyer, Naavi is a pioneer and an acknowledged expert in the field of Cyber Laws. e is the author of the first book  on Cyber Laws Read More » The post Interview with Na.Vijayashankar Cyber Laws Expert at Domain X Bangalore 2015 appeared first on - Bloggers Ideas.
  • Martijn Schneider Owner of Interview at Domain X

    Jitendra Vaswani
    17 Aug 2015 | 2:30 pm
    I am really excited  to share this interview  with  Martijn Schneider Owner of I got a chance to  speak with Martijn I was  really impressed by his knowledge on domain business.  He shared  keen insights about domain business in this interview. HOUSING B.V. is a company specialized in real estate (domaining) since 2009. Read More » The post Martijn Schneider Owner of Interview at Domain X appeared first on - Bloggers Ideas.
  • Monstroid WordPress Themes from TemplateMonster:Build Absolutely Anything

    Jitendra Vaswani
    17 Aug 2015 | 4:24 am
    Hi, everyone! Just want to tell you my story about starting relationships with Monstroid, maybe it will be useful for uses and developers in doubt. So, let’s begin. I have purchased Monstroid WordPress theme from TemplateMonster these days. A brief note for those who don’t know what is Monstroid. This is a new, really huge theme Read More » The post Monstroid WordPress Themes from TemplateMonster:Build Absolutely Anything appeared first on - Bloggers Ideas.
  • Deepak Daftari Founder of Sharing his Domain Business Journey

    Jitendra Vaswani
    17 Aug 2015 | 2:21 am
    Hey Guys I recently interviewed Deepak Daftari at Domain X Bangalore. Deepak runs, Active Domain Investor, Active & TLD Investor. He is also having one of the largest portfolio holders of Two Letter .CO.UK and .UK names.Runs a All India Executive Resourcing and Head-Hunting Consultancy for IT Placements. Deepak is also brand ambassador of Domain Read More » The post Deepak Daftari Founder of Sharing his Domain Business Journey appeared first on - Bloggers Ideas.
  • Why you Should Attend DomainFest in Macau

    Jitendra Vaswani
    16 Aug 2015 | 11:41 pm
    Looking to learn about domain business, are you a newbie just like me in domain business, so this event is going to give you so much exposure in domain stream. Domainfest is going to happen in Macau. I am joining the big time domainers aroudn the world. Also this would best time to visit Macau. Read More » The post Why you Should Attend DomainFest in Macau appeared first on - Bloggers Ideas.
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    E2M Blog

  • In Conversation With Andy Crestodina, Co-Founder of Orbit Media Studios

    Vivek Patel
    16 Aug 2015 | 9:39 pm
    Hey everyone! We’re here again with a new interview for our interview series. This time our guest is Andy Crestodina (@crestodina). Andy is the Co-Founder and Strategic Director of Orbit Media Studios and he also wrote a book called ‘Content Chemistry’ which you can find on Amazon. Let’s begin! Q) Tell us something about yourself and how did you start Orbit Media. A) 1999 was good time to be a technical recruiter. But I didn’t love my job because there was nothing very creative about it. I wanted to make things. I wanted to point at something and say to myself…
  • 3 Most Common Mistakes Social Media Marketers Make

    Hiral Rana
    11 Aug 2015 | 12:02 am
    Social media is a minefield. There are so many people saying what you should and shouldn’t be doing, that it’s hard to know where to start. And, like everything, when you do start it’s common to start making mistakes. But the problem with social media is that everything moves so fast that it’s hard to know which mistakes you’re making, and the impact it’s having on your results. So, let’s get back to basics. There are three fundamental mistakes that social media marketers – including you – make a lot of the time. And, if you can take…
  • How To Create A Content Marketing Strategy That Fits Your Audience

    Pratik Dholakiya
    5 Aug 2015 | 1:20 am
    You’ve likely got a content marketing strategy right now. But there’s one question that’s hanging over it: Does it fit your audience? If it doesn’t you could be wasting a lot of time and energy creating content – through blogs, tweets and infographics – that doesn’t really do anything. That’s before you’ve even put in the hours to distribute it. It’s important then that you can make every stage of your marketing strategy fit your audience. That’s where you get viral hits, boost your traffic, make more sales and see real growth. In this article you’re going to learn how…
  • Social Media Fails of Big Brands

    Ian St. Clair
    21 Jul 2015 | 6:21 am
    Some people still don’t get it. The broadness of that sentence is on purpose, but for the sake of this it’s in reference to social media. Despite the fact it’s been around a few years, people still can’t/don’t/won’t grasp how it works. Some still can’t/don’t/won’t comprehend that you what you say on this medium of communication lives forever. FOREVER. It doesn’t matter if you delete it, someone will capture your 140-character lapse in judgement and remind us of you forehead-slapping moment forever. The medium does allow you to interact with millions of people all over the…
  • How to Bag (And Keep) Large SEO / Digital Marketing Contracts

    Rohan Ayyar
    12 Jul 2015 | 11:00 am
    So you run a “boutique” digital marketing agency. You have an account manager or two, a couple of content writers, a designer, a developer and a few people for blogger outreach. Or maybe, you’ve graduated to “full service” digital marketing – whatever that means! You use the term probably because you think you’re fairly good at – and have completed a couple of projects each on – SEO, PPC and social media. I’ve seen a lot of digital agencies do great work – they painstakingly create profound content, they have some super-brainy technical people on their team, and they…
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    Launch Digital Marketing

  • Want to Understand Your Web Traffic? Three Advanced Google Analytics Reports You Need to Pay Attention to!

    Paige Martin
    13 Aug 2015 | 1:42 pm
    Ever wonder if paid search is actually working? Is it contributing to converting your web leads? With Advanced Google Analytics reporting, we can dive deeper into your web metrics with three specific reports. The All Traffic, Assisted Conversion, and Top Conversions Path reports show you how channels work together to provide accurate conversions or leads. I am going to take you through each of these 3 reports and explain what each is telling you about your conversions.  Keep reading, the breakdown is below!1. All Traffic ReportThe All Traffic report is located under the Acquisition section…
  • TubeMogul: What You Need to Know About this Video Advertising Mogul

    Megan Schoch
    31 Jul 2015 | 9:59 am
    What is TubeMogul?TubeMogul is a self-serving software platform that provides brands with the ability to plan, buy, measure, and optimize global digital video spend. The TubeMogul mission is “to make brand advertising as simple and accountable as paid search” and they have succeeded in doing this in their short 9 years. With the help of their vast targeting tools, advertisers are able to focus on consumers who not only want to watch their videos but also want to watch them for longer!What does TubeMogul have to offer?So what makes TubeMogul different from the competition? One reason is…
  • What’s the Difference Between Noindex and Nofollow Meta Tags?

    Katie Helgesen
    10 Jul 2015 | 7:59 am
    Heard of index, noindex, follow, nofollow….and wonder what the heck people are talking about? Check out this guide to learn more!NOINDEXThe noindex directive is an often used value in a meta tag that can be added to the HTML source code of a webpage to suggest to search engines (most notably Google) to not include that particular page in its list of search results.By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page…
  • Does Your Business Need a Mobile App?

    Charlie Ford
    12 Jun 2015 | 12:16 pm
    I recently sat down with a friend for some dinner and drinks at a new restaurant. I’m interested in learning more about whiskey so I picked up their menu, and on it I was encouraged to download this restaurant’s app for more information on the menu items. An app? For a restaurant I’ve never been to?I don’t think so.Instead of downloading the app, what I did was go to the website, figuring the same information would be available on my phone. My phone is modern enough—it came out last year—so it should be able to handle just about anything thrown at it. All I saw…
  • Payality Paperless Payroll Launches New Interactive Website

    Launch Digital Marketing
    22 May 2015 | 11:22 am
    Working with Chicago’s Launch Digital Marketing, Payality streamlined their web presence to better serve current and future clients.Payality just launched their new website, giving current clients access to tools for managing their paperless payroll and providing future clients with the many benefits of going paperless.When businesses switch over to Payality, they do more than just cut down on their paperwork. Payality reduces the bottom line, offers payroll solutions and calculators, and handles taxes, human resources, and workers compensation issues. In addition to payroll services,…
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    Inbound Marketing Agency

  • How to Optimize Marketing to Fit the 4 Stages of Your Business
    27 Aug 2015 | 11:09 am
    Typically you would not use a baseball bat to hammer nails into a house you are constructing.   You wouldn’t use a wine glass to measure flour for a cake.   And you will likely never use a Prius to transport a full size sofa.  This post is about using the right tools (technology, processes, and strategies) at the right time in the stage of business where you happen to find yourself. However, prior to outlining how you should be optimizing marketing, I’d like to give you a view into the internet marketing fundamentals under which I operate. The Internet Marketing Process Every…
  • Starting a Website: Five Questions to Keep You on Track
    16 Jul 2015 | 12:34 pm
    As you might expect, First Site Guide is about helping people get their first website or blog up and running. Half the battle, when you’re starting out, is developing some context for what you’re doing right, and what you’re doing wrong. If you don’t know what you’re shooting for, it’s very hard to hit it. There is an awful lot that goes into making a good website, and you should not be afraid to look for help out there. The good news is, the internet can tell you anything you need to know. The bad news is, it’s hard to tell what you actually need to know, so that you can find…
  • Unboxing Your Brand: The Thin Line Between Content & Sales
    16 Jul 2015 | 10:47 am
    Videos are, no doubt, one of the most effective marketing tools in the digital industry. Combining audio with visual elements, they’re a popular medium for learning, pleasure, and information. The best part is that you don’t need a big budget or even production know-how to create something that will go viral. Just begin with a message, play around with the idea, and whip out your video camera. However, a new niche in videos is taking over the Web – and everyone is concerned. The ‘Unboxing’ Phenomena It all began with tech fanatics literally unboxing a newly bought iPhone (or another…
  • Increasing Dwell Time: How To Engage Visitors and Improve Rankings
    2 Jul 2015 | 1:25 pm
    Although dwell time is one of the most often misunderstood site metrics, it can also be considered one of the most powerful! You’ve probably spent hours on end trying to figure out ways to rank higher on search engines and better engage your site visitors. Creating leads and converting them to customers should be your ultimate goal, but have you taken a complete look into all of the factors that contribute to those outcomes? Understanding dwell time is a crucial step to achieving your goals! What is Dwell Time? According to Search Engine Journal, dwell time is “a metric that calculates…
  • 6 Questions Your SMB Website Should Answer (Guest Post)
    8 Jun 2015 | 3:23 am
    If you’re creating or managing a website for your small or medium-sized business, you’ve likely got a great deal of information and enthusiasm to convey. However, if your website doesn’t answer these six questions immediately, you’re probably losing business. All of this information should be visible or accessible as soon as a searcher lands on your site. About Mobile Users If you’re a brick-and-mortar operation, mobile usability is particularly important. If you’re a pizza parlor, you want to make sure to have information clearly and immediately available to the hungry adventurer…
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    Seven Boats Info-System Pvt. Ltd.

  • Your New Online Reputation Management Buddy: Facebook

    Debajyoti Banerjee
    25 Aug 2015 | 6:24 am
    Your New Online Reputation Management Buddy: FacebookFacebook is growing bigger with each passing day. More subscribers, more activities and more marketing opportunities. In this mix, most online brands miss out on a very important function that this social networking giant can do for you. It can help you in managing your online reputation. True, this is no bolt from the blue idea that you have never heard before! I do not claim credit for being the first one to bring it up.However, in my experience of managing the reputation of established online brands, I have noticed that most go wrong in…
  • Technical Knowledge of SEO: How Much Do You Need?

    Debajyoti Banerjee
    18 Aug 2015 | 6:46 am
    Technical Knowledge of SEO: How Much Do You Need?Of late, I am witnessing this raging debate on the internet over the need of technical knowledge for an SEO executive. There are some pundits out there who feel that SEO professionals do not have to be completely in the sync when it comes to technical knowhow. For example, an important part of the job of search engine optimization is the use of HTML or CSS codes. Can we say for sure that anyone with zero or little knowledge of these languages actually qualifies as a thoroughbred pro in this field? Some are of the opinion that this kind of…
  • Sure-Shot Ways to Boost YouTube Subscription

    Debajyoti Banerjee
    11 Aug 2015 | 5:14 am
    Sure-Shot Ways to Boost YouTube SubscriptionVideo blogging is the next big thing on the digital marketing scene. Videos depicting every topic under the sun, most of them shot with regular cameras, even cell phone ones, are in vogue. These videos are published on the blog of the brand and shared across the social media scene. However, the place of video blogging nirvana is YouTube, the largest repository of online videos. You can create your own video channel of this platform and upload your videos. Users subscribing to the channel will be able to check these videos. There is also the option…
  • Monetize Fan Frenzy on Facebook: Doing it Differently

    Debajyoti Banerjee
    24 Jul 2015 | 6:17 am
    Monetize Fan Frenzy on Facebook: Doing it DifferentlyLet us start today with a damp squib: everyone on Facebook knows that there are online marketers trying to monetize users. What it means is that you cannot do something on the sly. It will require some special thought and care on your part as a social media marketer to get people interested. It becomes tougher because these very people already know that you are out to engage their interest. They make it difficult and sometimes impossible to tap. You need some ideas that are different and breaks through the clutter. In this post, I have…
  • Email Marketer’s Nirvana: Facebook!

    Debajyoti Banerjee
    20 Jul 2015 | 3:01 am
    Email Marketer’s Nirvana: Facebook!Does it sound a little out of tune for you? Yes, you are aware of branding and product promotion and selling on Facebook. Yes, you know that you can take your content to a wider audience through Facebook. Can it help your email marketing campaign as well? Yes, it can! Think of all those email ids that users have to use to subscribe! How would it be if users could subscribe to your email list through your Facebook page and you could add them to your email list without them having to visit your email subscription page on the website? That would mean…
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    Positionly Blog

  • 10 Awesome YouTube Optimization Tips That Will Make Your Video Rank High!

    Sunny Popali
    27 Aug 2015 | 6:55 am
    With SEO marketing strategies getting more innovative each day for landing page advertisements, it’s no surprise that YouTube has made a major impact on Search Engine Optimization rankings. Getting higher rankings for your page with the help of YouTube videos is a great strategy, as an audiovisual influence is much stronger and clearer than just a visual one.  source About 800 million viewers visit YouTube every month making this platform the second largest search engine after Google. Companies and marketers have taken to this online marketing tool and there is no doubt that YouTube…
  • 7 Simple Tips to Optimize Your Facebook Business Page

    Kasia Perzyńska
    20 Aug 2015 | 6:00 am
    Social media should be the main ingredient of any marketing strategy. While some marketing techniques may get a bit expensive, this one is free and may bring you big profits. It’s vital to have your Facebook Business Page correctly optimized with some SEO best practices in order to maximize conversions. First of all, there is a correlation between a well-developed social presence and your search rankings and in the end, a Facebook Business Page becomes a “second home page” for your online business. Since there are many rumors about Facebook Business Page Optimization on the Web,…
  • What is bounce rate and how to reduce it

    Kasia Perzyńska
    13 Aug 2015 | 7:00 am
    Behavioral factors are continually becoming more important for Google and this is the direction today’s SEO is heading. If you want to evaluate the quality of your traffic and check how people interact with your website, fortunately, there is a proper metric for you! It all begins with Google Analytics. Google Analytics is why most of us are familiar with the bounce rate, the key performance metric. Nonetheless, how it is measured and what really affects it, might still seem quite vague. Today, I am going to explain what bounce rate is, what a good bounce rate in your industry should…
  • More Success with SEO Webinars

    Anne Krieger
    10 Aug 2015 | 6:59 am
    Exciting changes are happening all the time at Positionly. This year alone we’ve progressed leaps and bounds — we’ve released a new and improved version of Positionly, we’ve grown as a company, and we’ve learned a lot! While expanding, we’ve made some powerful decisions that will affect our customers in many positive ways. Meet the team! We’re excited to introduce a Customer Success Team. They will be there throughout your whole life at Positionly; guiding you through the ins-and-outs of our product and SEO. Our team is made up of unique individuals that all have a…
  • Top performing Facebook Ad campaigns you should launch today

    Carl Sednaoui
    6 Aug 2015 | 6:56 am
    You can leverage the email addresses you already have to create profitable paid campaigns. In this post, we’ll share a few tips to create high-performing paid campaigns in Facebook. Everything you’re about to read has been proven by yours truly over the last few years. To get started, you’ll need access to Facebook’s Power Editor. The Power Editor is a tool which allows you to easily manage Facebook ads and campaigns. Think of this as “the Excel for Facebook ads”. We’ll begin our journey by creating a custom audience. What is a custom audience On Facebook, you can target users…
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    Healthcare & Medical Internet Marketing

  • How to Make an Extra Million Dollars with Your Pain Management Clinic

    27 Aug 2015 | 11:34 pm
    When it comes to running a pain management clinic, there are several current overriding issues to consider. With over 50 pain management clinics as clients of US Lead Network, we speak daily to clinic owners and administrators. Insurance companies consistently are cutting reimbursements for procedures for no good reason other then they just feel like it. There are several mechanisms that pain clinics can use to make an extra million dollars a year, and here is an overview of how to do it. First and foremost, US Lead Network helps pain practices attain new patients in a turn key fashion. The…
  • How to Cost-Effectively Build Your Pain Management Practice

    24 Aug 2015 | 11:20 pm
    When it comes to marketing for your pain management practice, most physicians and administrators end up spending considerable sums of money on questionable marketing. This may include radio or television, magazine or newspaper ads, or building a website that ends up getting no traffic. Outside of seeking physician referrals, what you really want is marketing that is trackable, cost-effective and includes all of the heavy lifting done by someone else. That’s exactly what US lead network does for over 50 pain clinics nationwide. The Network captures prospective patients from a large web…
  • How Does Pay for Performance Medical Marketing Work?

    21 Aug 2015 | 11:20 pm
    When looking at Pay for Performance medical marketing, US Lead Network has spent years perfecting its model when working with medical practices. Pay for Performance marketing does not mean pay-per-patient. This is actually illegal according to the federal anti-kickback laws. What is acceptable is a pay-per-lead scenario, as there is no true assurance that a lead becomes an actual patient. So if a company tries to market based on actual success per patient, run away. With a pay-per-lead model, such as what US Lead Network has, it is up to the marketing company to generate prospective patients…
  • How to Market Your Orthopedic Surgery Practice Online Effectively

    27 Jul 2015 | 10:24 pm
    As more and more individuals turn to the Internet for health information, it has become an excellent place to capture orthopedic surgery patients. A lot of orthopedic doctors still think all of their patients should only come from doctor referrals and word-of-mouth. While those will always be the most effective methods of patient acquisition, the Internet is far and away the next most cost effective method for acquiring new patients. How is this effectively accomplished? It’s not an overnight occurrence, and entails diligent work both on one’s website as well as off of it. First…
  • How to Get Your Pain Clinic Busy by Marketing Online

    13 Jun 2015 | 8:06 pm
    Owning a pain management clinic or managing one involves wearing several different hats. It’s obviously important to properly handle your contracts and credentialing, malpractice, risk management and patient flow well. However, without a steady stream of incoming patients the full potential of the practice will never be realized! The cost of radio and television advertising is ridiculously expensive these days. The effectiveness of print advertising continues to decrease, while the effectiveness of online marketing continues to rise. With a little bit of concerted effort, you can place…
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    Monitor Backlinks Blog

  • Sean Smith From SimpleTiger Interview About SEO

    Felix Tarcomnicu
    21 Aug 2015 | 12:55 am
    We are back with another great SEO interview. This time we have with us Sean Smith the co-founder of SimpleTiger. Sean started doing SEO in high-school. He has consulted big brands like Best Western and Holiday Inn. Let’s jump into the interview because there’s so much to learn from Sean’s experience. 1. For those that don’t know you yet, could you introduce ... The post Sean Smith From SimpleTiger Interview About SEO appeared first on Monitor Backlinks Blog. Related posts: Nate Shivar Talks About The Best SEO Strategies We interviewed Nate Shivar and we…
  • Dave Schneider Chat About SEO and Link Building Strategies

    Felix Tarcomnicu
    18 Aug 2015 | 7:43 am
    We taked with Dave Schneider about SEO and his successful online projects. Dave is a self made businessman who writes high quality case studies. He has started numerous businesses and has been involved in SEO for the last years. I’ll let Dave tell you more about him and his experience. Enjoy. 1. Dave, please introduce yourself.  How did ... The post Dave Schneider Chat About SEO and Link Building Strategies appeared first on Monitor Backlinks Blog. Related posts: Nate Shivar Talks About The Best SEO Strategies We interviewed Nate Shivar and we discussed the future of... A Chat With…
  • SEO Do’s and Don’ts 2015 – The SEO Best Practices

    Felix Tarcomnicu
    17 Aug 2015 | 6:33 am
    I like to think at SEO as a game between you and the search engines. To be the winner, you have to follow the rules and be smart when applying various techniques. The rules of the game are often changing and things that used to work a few years ago are obsolete now. To help ... The post SEO Do’s and Don’ts 2015 – The SEO Best Practices appeared first on Monitor Backlinks Blog. Related posts: 34 Search Engine Optimization Tips – Techniques and strategies for best SEO results Everyone could use some good search engine optimization tips. SEO... How Content Marketing…
  • Joseph Gojo Cruz SEO Interview

    Felix Tarcomnicu
    13 Aug 2015 | 10:49 pm
    I recently approached Joseph Gojo Cruz and asked him to share his SEO knowledge with our readers. Joseph is a content marketer enthusiast with a lot of experience. We discussed SEO, email outreach and content marketing. Here’s the interview: 1. Who are you and how did you start doing SEO? What do you do now? ... The post Joseph Gojo Cruz SEO Interview appeared first on Monitor Backlinks Blog. Related posts: Nate Shivar Talks About The Best SEO Strategies We interviewed Nate Shivar and we discussed the future of... How Content Marketing Redefines Link Building Practices After Google’s…
  • Tor Refsland Discusses SEO And Content Marketing

    Felix Tarcomnicu
    12 Aug 2015 | 1:00 pm
    It’s time for another expert interview about SEO and Content Marketing. This time, Tor Refsland from Norway shared with is some super useful tips from his experience. Ready to learn more about SEO and content writing? Let’s meet Tor. 1. Who are you and how did you start doing SEO? What do you do now? My name ... The post Tor Refsland Discusses SEO And Content Marketing appeared first on Monitor Backlinks Blog. Related posts: Rand Fishkin Interview About SEO And Content Marketing I’ve had the pleasure to discuss with Rand Fishkin about... How Content Marketing Redefines…
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    SEO and Online Marketing Blog

  • Google Hummingbird Revisited

    27 Aug 2015 | 7:18 pm
    Reading through the search engine scene updates and finding information on other SEO related blogs inadequate, I will present insights you should be aware of about the algorithm Google introduced and didn’t talk much about “Google Hummingbird” update” so that you can optimize your landing pages easily targeting and ranking long tailed keywords more efficiently. … Continue Reading Google Hummingbird Revisited The post Google Hummingbird Revisited appeared first on SEO and Online Marketing Blog.
  • How to Restore WordPress Database Using phpmyadmin

    3 Aug 2015 | 3:34 am
    How to Restore WordPress Database Using phpmyadmin is another video for website owners managing WordPress CMS because using many plugins may at times corrupt WordPress Databases, that is why, backing up databases is a must for WP, now you can learn to restore your database quickly and easily. This video is an addition to How … Continue Reading How to Restore WordPress Database Using phpmyadmin The post How to Restore WordPress Database Using phpmyadmin appeared first on SEO and Online Marketing Blog.
  • How to Backup WordPress Database

    3 Aug 2015 | 3:26 am
    Here’s the video for learning how to backup your wordpress database using phpmyadmin. Backing up WordPress sites can be managed through various methods. You can backup your WordPress sites in the cloud automatically (such as vaultpress (that requires payment), or you can use free plugins. Either way, remember that eventually you will face a challenge whereby … Continue Reading How to Backup WordPress Database The post How to Backup WordPress Database appeared first on SEO and Online Marketing Blog.
  • Ultimate HTACCESS File for WordPress

    3 Aug 2015 | 1:36 am
    WordPress is no doubt the best content management system on the planet, because everyone can use it easily to setup a new site in minutes. And yet, this very reason creates challenges for website owners who are trying to build an online business using WordPress CMS and Google. This unique video file will not only teach … Continue Reading Ultimate HTACCESS File for WordPress The post Ultimate HTACCESS File for WordPress appeared first on SEO and Online Marketing Blog.
  • Conversion Optimization Strategy You May Not Be Aware Of

    29 Jul 2015 | 6:52 am
    The title is rather unusual, because in the eco system called internet business, what works best for particular niche, may not work best for me and you. Let’s first get the basics out of the way. Whitespace: this is important to have a balance of, whitespace is basically the space inbetween web page elements (space between … Continue Reading Conversion Optimization Strategy You May Not Be Aware Of The post Conversion Optimization Strategy You May Not Be Aware Of appeared first on SEO and Online Marketing Blog.
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    Optimind Technology Solutions

  • ANOTHER BREAKING NEWS: Android M is Now Android Marshmallow!

    18 Aug 2015 | 2:50 am
    Free Marshmallow, anyone? It’s official! Android M, which chiefly refers to Android mobile operating system, is now called Android 6.0 Marshmallow. M is for Marshmallow after all. There’s nothing surprising about the name though. In fact, we will be surprised if Google will name it with something else. Since 2007, Google’s fond of naming its operating system with confectionery codes. Update version begins with Cupcake 1.5 and followed by Donut 1.6. Versions 2.0-2.1 is known as Eclair and versions 2.2 and 2.2.3 is called Froyo. Version 2.3-2.3.7 is called Gingerbread. The…
  • BREAKING NEWS: Google Created Its Own Alphabet!

    16 Aug 2015 | 7:58 pm
    A is for Apple. B is for Ball. C is for Cat. G is for… Google? If there is one company that often shakes the digital world with its every announcement that would be Google. On August 10, 2015, Monday, Google announced that it will become Alphabet. Well, sort of. However, Google is now a wholly-owned subsidiary of Alphabet. The announcement was made by no less than the search giant’s co-founder, Larry Page. The Telegraph illustrates how the new organizational structure looks like. See below. Page’s announcement also includes thew new CEO of Google, Sundar Pichai. The…
  • Bookkeeper

    6 Aug 2015 | 6:49 pm
    Bookkeeper Basic Function:  The bookkeeper position creates financial transactions reports from that information. The creation of financial transactions includes posting information to accounting journals or accounting software from such source documents as invoices & billing statements to clients, check, cash receipts etc. The bookkeeper also reconciles accounts to ensure their accuracy. Principal Accountabilities: Tag and monitor fix assets Issue invoices to clients Ensure that receivables are collected promptly Record cash receipts and make bank deposits Conduct a…
  • The Advantages and Disadvantages of Minimalist Web Design

    Johanna Abegail Vargas
    31 Jul 2015 | 12:08 am Designing websites is no easy job. You have a lot to consider and there is a lot of coding that goes underway. You have to take note of the visual aesthetics as well as the technical ones. There is no complete guide that captures the real essence of what goes into web design and one can truly marvel at the ingenuity that goes into the art of making websites. And just rightly so, if they want their content to have the appropriate platform and backdrop it deserves, they should create a design for a website that is befitting for what they want it to represent. Moreover, it…
  • How to Craft Engaging Contents – 4 Secrets Revealed!

    28 Jul 2015 | 12:22 am
    Sadly, there are instances when content creators themselves are forced to publish so-so, not share-worthy articles. Mind you, beating the clock is tough. Not to mention, the other important things that content writers need to do. While the inevitable happens, this should not be the case. Below are the secrets of well-crafted contents that went viral online. 1) Providing an experience Virtually all users, or those who consume digital contents, are after positive and interesting experiences. They also share the same types of experiences online for others to see and perhaps, learn from. The…
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    Dot Com Media Moguls

  • Take Your Business On The Go With Mobile Website Design

    Inna Blitshtein
    25 Aug 2015 | 2:13 pm
    When building a mobile website there are many factors to be taken into consideration. You want it to complement your main website, but it should also function on the mobile platform in a way that is user-friendly. Among the factors to be considered for mobile website design are topics such as layout, navigation, resolution, content, and loading time. You can boost your sales and help build a much more tech-savvy business by following some simple advice. Resolution and Navigation – Mobile devices and laptop or desktop computers have very different layouts due to their different screen sizes.
  • Harnessing The Power Of PPC Management

    Inna Blitshtein
    20 Aug 2015 | 2:12 pm
    In the increasingly competitive world of online marketing and advertising, businesses have to find ways to stay ahead of the curve while still being conservative and cost-effective in their efforts. Web-based businesses can’t afford to fall behind in their marketing efforts, but they also can’t waste resources on advertising to irrelevant audiences. One strategy that addresses these concerns is called PPC managementThis service, also known as pay-per-click management, allows you to place your logo and website link on other highly trafficked websites to draw in customers. The Basics –…
  • Social Bookmarking: How Does It Work?

    Inna Blitshtein
    15 Aug 2015 | 2:10 pm
    Social networking is the most powerful tool of the 21st century marketing world, a fact that is widely known and which has drawn many businesses, web-based or otherwise, to build platforms for themselves on blogs and networking sites all over the internet. One lesser-known form of social networking though, and one which can be used to great advantage, is social bookmarking. With bookmarking, users can save links to various sites of Internet content, and then proceed to share those links with others who might find them useful. Sites that host bookmarks often have large audiences with widely…
  • Right On Target: The Importance Of Targeted E-Mail Marketing

    Inna Blitshtein
    10 Aug 2015 | 2:09 pm
    The world of marketing is unpredictable, dynamic, and constantly evolving. Who could have known, a hundred years ago, that catalogs would become mostly obsolete and that the marketing of the future would take place on a world wide web that hadn’t yet been invented? Even though nobody saw it coming, nowadays targeted email marketing is the most popular and surefire way for companies of any size to get their name and their product out to a wide customer base and to make their presence known. Comfort, Convenience, and Consistency – One of the main advantages to targeted e-mail marketing is…
  • The Next Top SEO- It Should Be You!

    Inna Blitshtein
    5 Aug 2015 | 2:08 pm
    The current state of the online marketing world is full of seemingly limitless approaches and routes to get your brand out there and drive up your results. As business owners, increased search engine rankings based on relevant keywords, phrases, and subjects are some of the most invaluable tools to increase success, but everyone has different opinions on the best ways to make all of this happen. Top SEO firms and experts almost invariably come out ahead in the field and set themselves apart—but how do we build on their success to learn how to help our own businesses? Most of it comes down…
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    Riverbed Marketing

  • Top 2015 Marketing Conferences You Still Have Time To Attend

    Samantha Gunson
    10 Aug 2015 | 3:45 pm
    There’s less than six months before the New Year but, you still have plenty of opportunities to attend some of the best business, technology and marketing conferences before this year runs out. We’ve put together a list of some of the top conferences in Canada and the USA which you can use to learn more about these expert events and get involved, in person and online! Even if you cannot attend in person, there are several ways you can still gain valuable insights from the conferences through following organizers & keynote speakers on social media, subscribing to the event newsletters…
  • How To Disavow Links In Google Webmaster Tools

    Samantha Gunson
    22 Jul 2015 | 3:18 pm
    Are you seeing a downward trend in your rankings and traffic? Many factors contribute to improving these metrics, however, one of the common reasons is a poor link profile. If you’re here, you may suspect you have some poor quality, spam, & toxic links pointing to your website that can hurt your site performance, or you may have received a notification from Google that they’ve detected a pattern of unnatural links pointing to your site. No matter the situation, having the know-how to manage the link profile of your website is important to the overall health and performance of your…
  • Your Brand Messaging Checklist: Successful Brand Messaging Reviewed

    Samantha Gunson
    16 Jul 2015 | 1:46 pm
      The elements that make up brand messaging framework create the visuals and the voice of your brand. Going beyond an offering of a product or service, your brand is a big factor in the overall experience you want your audience to have when they meet and interact with your business. To give your target audience the opportunity to get familiar with you, you need to meet them where they are. By that I mean, your brand messaging needs to resonate with them in the context of their needs, wants, problems and it needs to be visible where they are (in-person, mobile, search, social). 59% of…
  • 10 Things Your Competitors Can Teach You About SEO

    Samantha Gunson
    6 Jul 2015 | 11:23 am
    Remember the age old adage, keep your friends close but, your enemies closer? In the world of digital marketing and search engine optimization, there is no one closer to you in search rankings than your competitors. So why do business’ often overlook this step and jump right to building strategy?  There is a wealth of information and competitive advantage that can be gained from finding and analyzing your competitors. When it comes to a thorough search engine optimization strategy, seeking out what your competitors are doing right (and what they’re doing wrong) will help guide you on…
  • 8 Reasons Why Conversion Tracking For PPC Matters

    Samantha Gunson
    19 Jun 2015 | 11:55 am
    So the question remains; Why does PPC conversion tracking matter to you & your business? Well, for starters, only knowing how many clicks you’re getting doesn’t tell you how many are resulting in sales. Wait! If you’re thinking, I track my sales! Good! But, think again and answer me this – be specific: how many of those sales were acquired through AdWords paid traffic? You don’t know? That is why you need conversion tracking, in a nutshell. You also might be thinking of settling on surveying customers as to how they heard about you. Surely, then you’d be able to at least…
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    The Web Hosting Bay

  • hostgator price increase on all hosting packages

    25 Aug 2015 | 9:17 am
    New HostGator Pricing HostGator, an well known web hosting provider to small and medium-sized businesses, is significantly increasing it hosting charges. The changes arrive after HostGator was sold earlier this year. The increase in prices will drive out lots of companies out of their current internet presences The official HostGator annoucment is: On Tuesday, August […] The post hostgator price increase on all hosting packages appeared first on The Web Hosting Bay.
  • Godaddy Refer-a-Friend program is retiring soon!

    8 Aug 2015 | 9:04 am
    We just receive the following email from GoDaddy . Seems that GoDaddy wan’t to stay more focus on their earnings kicking out the referral program . We’re retiring the Refer-a-Friend program. Thank you for participating in the GoDaddy Refer-a-Friend program over the past couple years, TheHostBay. We’ve decided to let the program retire to make […] The post Godaddy Refer-a-Friend program is retiring soon! appeared first on The Web Hosting Bay.
  • Ten steps before launching Any Promotional Tactic

    27 Jul 2015 | 11:50 am
    You could open any book to any page, pick a tactic, and give it a try. However, that’s not making marketing a way of life, and it won’t get you to use these promotional tactics in the most effective manner. There are a number of steps you should go through, even if you think you […] The post Ten steps before launching Any Promotional Tactic appeared first on The Web Hosting Bay.
  • Seo myths 2015 – Part 1

    26 Jul 2015 | 2:56 pm
    Myth 1 Setting up Google Authorship can increase my search visibility & clickthrough rates. Bad news, friends: In June of 2014, Google removed Google Authorship photos from search engine results pages. While your name and byline would still appear, your beautiful headshot would not. Then, in August of 2014, Google struck the final blow to […] The post Seo myths 2015 – Part 1 appeared first on The Web Hosting Bay.
  • Why Do You Need a Social Media Strategy?

    26 Jul 2015 | 12:41 pm
    Using Social Media for business without a strategy is kind of like getting in a car and driving without a clear destination in mind. How will you know when you’re arrived? A social media strategy is simply a tactical plan for how a business will use social media to achieve its business goals, how social […] The post Why Do You Need a Social Media Strategy? appeared first on The Web Hosting Bay.
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    Foster Web Marketing - Web Design, SEO, Video, Social Media & Inbound Marketing Solutions

  • Will Your Listing Be Dropped From Google's Local Results?

    18 Aug 2015 | 7:00 am
    Google’s local search results have given many businesses a boost, but now it seems the highest ranks have grown more elite…and more elusive.Instead of showing the usual top seven local businesses, Google recently updated its search results to highlight the top three results matching the query. This small change could have huge consequences, potentially increasing business for companies in the first three results (and of course, fewer phone calls for those who come in fourth or lower).What Else Has Changed?The three-pack results (also called a snack pack by SEO experts) have some…
  • The Benefits of Well-Executed Guest Blogging

    4 Aug 2015 | 7:00 am
    Running a business is an all-consuming challenge, and it always has been. Once the Internet came of age, however, running a business usually meant that one had to become a tech-savvy content master as well, creating a web presence for your brick-and-mortar operation. Suddenly, you were in charge of what felt like two businesses, and you questioned whether you had enough to give your all to both.Keeping a website full of fresh, relevant content takes a great deal of effort. You must constantly tweak and adjust your approach to ensure that you are generating traffic and appealing to your…
  • The Essential Elements of a Website

    23 Jul 2015 | 1:17 pm
    Websites should be a reflection of your brand, and of your personality. Obviously that will look different for everyone, but there are some basic elements that every website MUST have! These items create a great user experience, increase conversions, and help search engines to “notice” your website. We’ve created an infographic to highlight the absolutely essential elements for your website, and explained why they matter!Of course, not every website should have the same layout, but each of section of this mock website provides the necessary tools for your users and will help…
  • Are Google's Search Results Biased Toward Its Own Websites?

    16 Jul 2015 | 7:00 am
    When you need to find out what time a movie is playing, where you should go for dinner, or where the nearest car repair service is, you don’t look it up online—you “Google it.” The search engine has become a household name for a reason: it has been the most popular search engine for many years running, and continually offers changes to keep users and services connected with a single click.But now, Google may face penalties for pointing customers in the wrong direction—namely, its own front door.How Google’s Biased Search Results May Cost Users (and…
  • In a Subjunctive Mood

    14 Jul 2015 | 10:00 pm
    Not everything you post on your website is, strictly speaking, true.No, no: we’re not implying that you’ve been fibbing—or even shading the truth. We’re just observing that an important part of human communication involves saying things that aren’t true at the current time. We express our desires, hopes, commands, or even flights of whimsy in order to speculate about the future. Without the power to talk about alternatives to this moment’s reality, our imagination would wither and our ability to cope with changing circumstances would fade away.But how can…
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    Exploit Online Demand

  • 15 Legit Ways of Building an Email List That Delivers

    Guest Author
    17 Aug 2015 | 7:00 am
    Data shows that over three quarters of consumers chose email as their preferred mode of communication with brands they patronize. 81% of US shoppers are likely to buy more – both online and offline – as a direct consequence of emails based on their past buying behavior. In fact, 28% of shoppers who receive promotional […] From Exploit Online Demand, a publication of Capture Commerce.
  • SEO Website Evaluation [Infographic]

    Tom Shivers
    13 Jul 2015 | 8:04 am
    Click infographic to enlarge Have a SEO pro evaluate your website Share this Image On Your Site <p><strong>Please include attribution to with this graphic.</strong></p><br /><br /><br /><br /><br /><br /> <p><a href=’’><img src=’’ alt=’SEO Website Evaluation…
  • The #3 Ecommerce Rule

    Tom Shivers
    31 Mar 2015 | 7:00 am
    Here’s an excerpt from my webinar: Revenue-based SEO for Ecommerce Identify traffic sources and keywords with the most impact on KPIs and revenue. In Google Analytics, go to Acquisition > All Traffic > Channels. But if you have Google Analytics Ecommerce setup for your store you will see revenue for each channel and more detail […] From Exploit Online Demand, a publication of Capture Commerce.
  • SEO Checklist Infographic

    Tom Shivers
    12 Jan 2015 | 7:00 am
    This infographic illustrates the points in my recently updated whitepaper, SEO Checklist for Beginners – download it here. From Exploit Online Demand, a publication of Capture Commerce.
  • SEO Checklist For Beginners

    Tom Shivers
    5 Jan 2015 | 7:00 am
    I recently updated my whitepaper SEO Checklist for Beginners to show small businesses how to get better results from search engine optimization (SEO). Over the past year or so Google has emphasized certain factors over others when ranking web pages. For example, click through rates make a difference – can you imagine an organic search […] From Exploit Online Demand, a publication of Capture Commerce.
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  • Social Media Beatdown: Organic vs Paid

    Kevin Jusino
    4 Aug 2015 | 6:29 am
    Let’s say you create a great piece of content to post that you know your followers will love. You know the best time to post is between 12 pm and 1 pm on a Tuesday, so you post during that time. You sit back and let the magic happen. But then you notice your post only reached a measly 20 people. What gives? Well, I’m sorry to say organic reach isn’t what it used to be. Really? That’s right. If you’re relying solely on organic reach you’ll discover your posts don’t go far. You probably heard social media companies are shifting to a pay-to-play model that encourages paid…
  • Moments – Facebook’s Latest App

    Jesse Till
    27 Jul 2015 | 10:44 am
    It was recently announced that Facebook has released a new app called Moments. What exactly is Moments? Is it a sharing app? Is it a new advancement in AI technology? Is it really necessary? Yes to all the above. Moments is Facebook’s new app that scans all the photos on your computer, stores them as events and then tags your Facebook friends in them using the company’s new face-recognition technology. With the app, you can separate all your photos as you wish and share them within the app exclusively. You don’t have to upload any photos or even albums. The app streamlines you’re…
  • 7 Questions for Senior Content Writer and Editor Brianna Entler

    Kristina Drake
    22 Jul 2015 | 1:24 pm
    Brianna leads an office yoga session Our red-pen ninja and resident brunch advisor, Brianna Entler, recently received an award for Communications Professional of the Year by the American Business Awards. The award came as no surprise to us – Brianna can whip up  a blog post faster than anyone we know and edit through an endless amount of web copy in one day. We decided to chat with her about writing, finding inspiration and of course, brunch. What was your first writing gig? I remember writing a story in elementary school about a horse. I looked up a publisher’s address in the front…
  • 11 Facts You Must Know for Social Media Day [INFOGRAPHIC]

    Kristina Drake
    29 Jun 2015 | 2:54 pm
    How do social media users interact on the most popular platforms like Instagram or Twitter? It may depend on where you live. In honor of Social Media Day 2015, a global celebration on June 30, we’ve compiled facts on social media behavior in different countries. Now more than ever, our world connects to multiple social media platforms to discover new people, places and things. Here are a few facts: 3 of the 5 top global platforms are chat apps like WhatsApp and Line. There are 6 countries that block social media – Turkey, Iran, Pakistan, China, Vietnam & North Korea. 47% of…
  • #FeministFriday Roundup – Week 2

    Brianna Entler
    12 Jun 2015 | 1:10 pm
    Ah, friends. Women’s business enthusiasts. Feminists everywhere. Here’s another installment of #FeministFriday and some links from around the web! Sexy scientists prove to be a massive distraction in laboratories everywhere!   Nothing like a Nobel laureate wanting to bring segregation into the workplace! The oh-so-eloquent and extremely progressive biochemist, Tim Hunt, insulted female scientists (and women everywhere!) at a recent conference. “Let me tell you about my trouble with girls,” he says. (Yes, please tell us your troubles!) “Three things happen when they are…
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    Avatar » Blog

  • Creating Positive ECommerce User Experiences

    Katie O’Neill
    3 Aug 2015 | 6:57 pm
    User experience is one of the driving forces of modern web design trends and practices – creating a pleasant experience for the visitor means they’re much more likely to stick around, keep browsing and ultimately feel happy utilising you and your business. It shows you’re professional and understand their needs and point of view. This is all great news for search engines too – they want to promote websites that make searchers happy, and it makes it much easier to market your site with social media and paid advertising. Ecommerce websites especially need to provide a…
  • Use Offline Marketing To Increase Website Traffic

    Katie O’Neill
    27 Jul 2015 | 4:19 pm
    Earlier this year we moved offices, so we painted the building in our company blue and also included our website address. We’ve had numerous people say they’ve noticed our new premises and we can see an increase in direct traffic via Google Analytics. Promoting your website address in the real world can provide a great opportunity to get more online visits. There are myriad different ways you can use offline marketing to increase your website traffic, some options include: Building signage Footer path signage Billboards Brochures Flyers Footpath chalk art Tradeshows Sponsor events…
  • Rebranding A Business Website

    Katie O’Neill
    11 Jul 2015 | 4:33 pm
    Keeping a fresh brand is an essential part of assuring customers that you’re up to date, on board with modern trends, and financially prosperous. One aspect is certainly updating the website design and structure, but sometimes it’s time to re-think your entire brand. It gives you the opportunity to shed out-of-date names, taglines, colours and logos, as well as consider the direction you want your business to continue in the future. However, you don’t always want to end up starting completely afresh – remaining recognisable to your existing customer base is something…
  • 5 Tips To Create SEO-Friendly URLs

    Katie O’Neill
    6 Jul 2015 | 4:33 pm
    URLs remain an important part of your SEO setup, as well as an important component of getting your content shared and well received. Balancing the two – readability and SEO grunt – is the key to creating the best possible URLs for your website. Most CMS platforms will automatically generate a URL based on your settings and site structure, but altering it slightly yourself can take it to the next level and maximise the SEO benefits. Keep it simple. Long URLs are more difficult to share on social media platforms such as Twitter, and while there are sites that will give you a…
  • New Zealand Online Consumer Barometer Data

    Katie O’Neill
    30 Jun 2015 | 7:26 pm
    Find out how New Zealanders access the internet, what they do and how they buy things online to optimise your online presence. The Consumer Barometer with Google is a statistic bundle put together to offer insights to New Zealand businesses about the behaviour of local customers – particularly how they interact with the internet, online searches and digital retail. New Zealand has its own unique mobile and online ecosystem, and businesses can benefit from reviewing the particular habits and needs of Kiwis to understand their online buying patterns. Mobile Use The findings show that in…
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    WooRank Blog

  • How Any Business Can Tell a Brand Story that Resonates

    Sherry Gray
    10 Aug 2015 | 5:37 am
    Your story is your brand. Every company has a story to tell…the trick is to frame your story in a way your customers will find appealing. With the right elements, your brand story can inspire trust, boost sales, and inspire loyalty. One of the best ways for a new business to get ahead in a crowded marketplace is by telling its story. The most compelling brand stories create a resilient emotional connection with customers that’s hard to break. We all crave connection. That’s what’s behind the popularity of social media…the unfettered ability to find friends who…
  • Link Building Strategies Part 2: Acquiring Future-Proof Links

    Sam Gooch
    6 Aug 2015 | 7:32 am
    In the last post, we covered the main link building strategies to avoid to help you identify any black hat tactics that may have been used by one of your previous in-house SEOs or digital marketing agencies. Finding & removing low quality links should be the first step of any link building strategy, so if you didn’t get a chance to read it take a look before moving on. Building a Future-Proof Backlink Strategy Every website is different, so no link building strategy should be the same. While part of your strategy should definitely include some competitor research, to dig into the link…
  • Link building Strategies Part 1: Tactics to avoid

    Sam Gooch
    28 Jul 2015 | 6:19 am
    Link building techniques have been used and abused since the very beginning of search engines, and while Google has been in a constant battle to prevent websites from manipulating its search results through acquiring unnatural links, a lot of ground has been covered in recent years, particularly with the release of its spam fighting algorithmic update, codenamed ‘Penguin’. This makes it even more important to stay up-to-date with the latest link building techniques, especially as many of the overused methods that previously sat in a bit of grey area have since moved over to the dark…
  • 14 Days to Discover WooRank

    Natalie Jones
    16 Jul 2015 | 4:03 am
    In the beginning, WooRank was a tiny, automated website review tool. We did two things – let you review a site, and let you download the review as a PDF to send to a client or boss. That’s why, when we switched to a freemium subscription model, a 7-day trial made sense; you could easily explore the tool completely and know whether it was useful to your business in 7 days. Since then, however, we’ve grown. And I don’t mean there’s just a little bit more to love – I mean WooRank went through a full-on three year growth spurt, which resulted in a tool that’s more useful…
  • How to get your website indexed by Google

    Sam Gooch
    10 Jul 2015 | 4:57 am
    Whether you’ve just launched your website and want to help Google discover it; you’re having problems making your web pages appear in the search results; or you want to increase the rate at which Google crawls your website in order to get your new pages indexed faster & crawled more frequently, there are lots of things that can be done to help. Using the infographic below you can quickly carry out the most important checks to make sure you’ve covered everything:   This infographic was developed by our friends at Want to use this infographic on your…
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    VTNS Solutions Blog

  • Are You Making These 4 Mistakes With Your Business Blog

    Adegboye Adeniyi
    13 Aug 2015 | 11:48 am
    The following statistics might have impressed you about having a business blog for your website.   B2B marketers who use blogs generate 67% more leads than those that do not. 81% of companies consider their blogs “useful,” “important,” or “critical”. 37% of marketers say blogs are the most valuable type of content marketing. By 2020, customers will manage 85% of their relationships without talking to a human. Companies who blog receive 97% more links to their website.   Most people have the impression that they need more traffic to their website. The more traffic…
  • List of Infographics Sites for Link Building

    Adegboye Adeniyi
    1 Aug 2015 | 9:55 am
    Infographic can be a huge link building magnet. Hate them or love them. Infographics still remain one of the easiest ways of building links to your website. A bad infographic can still get you a link any day, anytime while a good infographic will not only get you great links, it even might go viral which  means you have the opportunity to pick up more links than you even bargained for. Like all type of content, the amount of time you put into creating the content should be less than the amount of time you spend promoting it. In reality, great attention paid to your infographic = numbers of…
  • How To Use SEMRush to Crush Competitors

    Adegboye Adeniyi
    21 Jul 2015 | 2:09 am
      There are thousands of SEO tool and depending on what your aims and objectives are, the tool you will use will vary according to your objective and style. One SEO tool that can help you understand your competition and give you insight into developing a strategy that can dominate them is SEMRush. When it comes to dominating the search landscape, competitive analysis is important. You need to   Keep an eye on the competition Understand their strength and weakness but most importantly competitive analysis is done to help you get an insight into how you can improve your own strategy.
  • Will Link Building Ever Die?

    Adegboye Adeniyi
    10 Jul 2015 | 4:26 am
      Link building is taking the hit again and like a resilient specimen, I am sure it will survive this latest onslaught. This time the conversation started with a post on the Portuguese Google webmaster blog where it said, and here is the link,     As usually experts like Eric ward weighed in while numerous other blogs have written about it.   I don’t know if Matt Cutts actually responded to that post. It would have being nice to hear what he has to say this time around. Below we get…
  • Talking SEO – Interview with Tad Chef

    Adegboye Adeniyi
    25 Jun 2015 | 2:14 am
        Welcome to another session of our SEO expert interview series where we talk with some of the most brilliant mind in the industry. Today, we are pleased to feature Tad Chef of Onreact. As a prolific writer ( we once joked about him being called “Mr Blogalot”, Tad has written for most of the leading publications in the industry. He recently featured as a guest during the last Linkarati twitter chat. Having followed his writings for a while, I think it is important that we get into the mind of our guest and let him share his thoughts on SEO and the industry at large.
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    Avanti Vision Digital Marketing Blog

  • URL Tagging. What is it, is it safe and what should I know about it?

    17 Aug 2015 | 2:15 pm
    It said a lot, but not enough; nobody knows what search engines are truly looking for in an itemized list fashion except the powers at be.  Sometimes though, you can simply just be observant towards who and what shows up in search engine results and why.
  • What are H1 tags and what is the difference between H1 and H2, 3, 4, 5 tags etc?

    13 Aug 2015 | 2:10 pm
    The first thing you should understand regarding H1 or header tags are its purpose because that alone helps you understand why search engines like Google, Yahoo and Bing rely on them so much.  Consider an H1 tag for how it’s named, a ‘header’ tag.  When you were in grade school or college would you hand a teacher a paper with no heading?  Absolutely not, the header basically introduces your entire article to the reader.  Search engines feel the same way.  They would like to know what your article or webpage is about.  How convenient for the article to have a…
  • What Exactly is Alternative Text and Why is it Important

    11 Aug 2015 | 1:51 pm
    Alternative Text is an awesome way to communicate with search engines.  Alternative text is the info buried in the coding of a photograph describing what the picture is of.  The most important beneficiary to alternative text is a person who is visually impaired depending on what they call a ‘reader’.  The reader will scan over a photograph and read back to the individual looking at it what the picture is of.  For instance, if the picture is of an elephant and the alternative text reads ‘African elephant’, when the users mouse hovers over the picture, the words…
  • Okay I admit, SEO is not simple. How do I find a good SEO consultant?

    3 Aug 2015 | 1:05 pm
    Before you start talking pricing or anything else with a potential SEO company, make sure you know they’re worth your time.  First, start with whomever answers the phone.  Sales people are okay, but does this ‘sales person’ actually know what he or she is selling?  Or have they just been taught how to sell it and nothing more.  Have a list of ‘qualifier’ questions to ask them before you call.  Things you’ve researched about internet marketing and SEO that would immediately tell you whether or not the person knows what they’re talking about.  For…
  • 99 Problems, but a Web Designer Shouldn't Be One

    30 Jul 2015 | 9:12 am
    Trying to solve marketing problems can be what brings your business down even in the long run. Say what? It turns out that marketers having trouble jump to the conclusion that their website is the problem. It definitely could be, but hiring a web design company to give your site a full makeover is not what you need to be looking into. I hate to break it to you, but web designers do not specialize in marketing and solving your marketing problems; they specialize in making things pretty, and the more makeup you put on the problem area, the worse it will get.
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    Big Red SEO - Omaha SEO and Web Design » Blogs and Articles

  • Google Analytics Filters to Block Spam in Reports

    Conor Treacy
    20 Aug 2015 | 1:23 pm
    Spam in emails have long annoyed the public, but at the end of 2014 a new kind of spam started to annoy website owners. The new spam came through Google Analytics and drastically changed the amount of traffic being reported to website owners. There’s a number of different names for this kind of spam, everything […] The post Google Analytics Filters to Block Spam in Reports appeared first on Big Red SEO - Omaha SEO and Web Design.
  • The Role of Content in Business Online Marketing

    Kim at Big Red SEO (The Omaha SEO Company)
    14 Aug 2015 | 1:19 pm
    It wasn’t all that long ago when plenty of people still viewed business online marketing as something that was optional. However, now that so much of what we all do on a daily basis has moved online, just about everyone agrees that online marketing is essential for any business that wants to continue to grow […] The post The Role of Content in Business Online Marketing appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Grow Your Newsletter List With A Two-Step Process

    Kim at Big Red SEO (The Omaha SEO Company)
    6 Aug 2015 | 7:37 am
    Business online marketing isn’t limited to just websites. Since this practice includes everything an Omaha business does online, email is a channel that needs to be properly optimized. Because social media gets so much attention in the press, many business owners are under the impression that it’s the best way to connect with people who […] The post Grow Your Newsletter List With A Two-Step Process appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Business Website Design: Is It Time for An Update?

    Conor Treacy
    3 Aug 2015 | 7:13 am
    The right website design can help ensure that a business has a highly effective online presence. On the other hand, the wrong design can hold a business back. Since the design a business chooses is very important, implementing an initial design or opting to do a redesign aren’t decisions that should be taken lightly. They also shouldn’t be done based on reasons that aren’t directly linked to the goals of a business. The post Business Website Design: Is It Time for An Update? appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Strategy for SEO – The Role of Quality Content

    Kim at Big Red SEO (The Omaha SEO Company)
    29 Jul 2015 | 9:12 am
    One of the reasons that search engine optimization can be such a challenge for Omaha businesses is because there’s a lot that goes into formulating a successful strategy for SEO. If you know that your business can benefit from search engine optimization but you aren’t sure where you should start, Big Red SEO wants to discuss why we think putting content at the center of your strategy is a very wise decision. The post Strategy for SEO – The Role of Quality Content appeared first on Big Red SEO - Omaha SEO and Web Design.
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  • Nottingham Digital PR Executive in Front Page News

    Laura Hampton
    19 Aug 2015 | 2:03 am
    Nottingham digital PR executive Lauren Wilson has made front page news today, in a feature which explores what it’s really like to work in this fast-growing new discipline.Lauren, who joined digital PR and marketing agency Impression in June this year, recently graduated from the University of Nottingham and is excited to be starting her career in the digital industry. Her role is highly varied and focuses on the use of traditional and new PR techniques to gain coverage and brand building features for the agency’s portfolio of clients, alongside experienced digital PR manager Rob…
  • Creating content with purpose

    Edd Wilson
    18 Aug 2015 | 2:52 am
    Have you ever been told that content is king? In fact, I know you have and you’re pretty sick of it, right? Because let’s face it, it’s a lazy statement. I’m going to be talking about content with purpose, content with hustle. Whether you’re a brand or a business, the content you’re producing needs to have an aim on a more personal level which comes before how you plan on displaying this content in front of an audience.What is ‘good content’?Let’s start with the basics. Dan Barker currently hosts #ecomchat on Twitter and one of these sessions involved discussing “What is…
  • Building online awareness: how to use brand stories

    Laura Hampton
    13 Aug 2015 | 3:01 am
    One of the biggest assets we have as marketers is the expertise and the messages within our own business.When seeking to attract an audience to our brand, we must have something of worth to say to them. Whether you’re writing for your website, crafting a guest post for an external site or even creating an offline campaign such as a leaflet or a newspaper ad, it’s essential to the success of that campaign that what you’re saying is going to appeal to your target market.What is a brand story?A brand story is a value or an experience or a message that is important to your brand…
  • Web security and the role of the marketer

    5 Aug 2015 | 4:57 am
    Web security – especially the encryption mechanisms behind it – is often little understood by marketers, even those with technical understanding. It’s no surprise then, that the responsibility of maintaining website assets such as Security Certificates often falls to the IT department or web design company who may not see the additional benefit for marketers and end consumers that careful selection brings.The reality is that website security is more important than ever, with Google itself recognising the need for improved security with it’s announcement that site security…
  • Impression Celebrates Success in Google Tag Manager Exams

    Laura Hampton
    24 Jul 2015 | 7:49 am
    Google regularly tests agencies like ours to ensure our skills are up to date and that we are indeed expert in using Google tools. Primarily, this means taking exams every 18 months to prove our abilities in Google Analytics and Google AdWords, but there are also exams provided by Google when a new tool is adopted.This month, the Impression team have been taking their Google Tag Manager Fundamentals exam. This exam tests our skills with using Google’s Tag Manager – and we all passed.Tag Manager can be a really powerful tool when used properly, enabling marketers to effect the…
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    Softz Solutions Blog

  • How Google’s Panda 4.2 Rollout is Affecting Different Web Communities

    Supriyo Das
    20 Aug 2015 | 4:50 am
    It hasn’t been two weeks since Barry Schwartz of Search Engine Land informed us about a new Panda update that Google had started to push out. The new update, according to him, was incredibly slow. There was a handful of sources other than Schwartz, who also reported the rollout. I remember I kept searching for more information on it and ended up finding only two or three sources beside Schwartz. But today, when I am writing this article, I can refer to a lot of online marketers, who have been adding their two cents for the last few days. The Black Hat World Some marketers make their hands…
  • Google’s Mobilegeddon to Help Users Find Mobile-friendly Pages

    Dipanjan Mukherjee
    29 Apr 2015 | 4:11 am
    Has the traffic to your website plummeted unexpectedly in recent times? There’s something you can blame for it – Mobilegeddon. Sounding too intimidating? Wondering what is it? This is Google’s latest algorithm that’s meant for mobile users. Google had been announcing about its upcoming update for mobile users. So, an anticipation was created and people were quite curious about it. Announcement by Google In February, Google had announced that the algorithm change was coming: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will…
  • Top 8 Web Design Trends to Look Out for in 2015

    Dipanjan Mukherjee
    2 Jan 2015 | 1:16 am
    For any website, design is the basic thing. It is essential to attract the attention of the viewers. So, when you are planning to design the website for your business website, chalk out every step prudently. Remember, web design is a dynamic thing. Every year, new web design trends occur. You need to tap these trends in a perfect way to keep your website fresh and attractive. With 2015 round the corner, it’s time again for some change in the world of web designing. New trends will appear, while some of the older ones will also continue to rule the roost. However, some radical change in the…
  • Google Expands Pigeon Update to the UK, Australia, and Canada

    Dipanjan Mukherjee
    24 Dec 2014 | 4:03 am
    The speculation was on. And it’s a confirmed news now. Google has brought about a change in algorithm once again. But this time, it’s only for a few places. Google Pigeon Update, which was implemented in the US in July 2014 has been expanded to the United Kingdom, Canada, and Australia. Confirmation Received from Google Google has confirmed that Google Pigeon Update has been rolled out to wider geographical boundaries beyond the United States and is now expected to affect the searches in these 3 countries as well. When asked about the latest Update, a Spokesperson from Google said, “I…
  • Guest Blogging Isn’t Dead: Here’s Why

    Debolina Manna
    13 Nov 2014 | 1:10 pm
    “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.” That‘s how Matt Cutts declared guest blogging dead, way back in January, 2014. Since then, various speculations have left the digital marketers understandably wary. Many are still confused about whether to continue using guest blogging as a vital part of their search engine optimization strategy…
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    SEO & Online Marketing Tips | Brad Tollefsen

  • Study Notes for the AdWords Display Exam

    Bradley Tollefsen
    26 Aug 2015 | 8:28 pm
    As I needed to renew my AdWords certification I was going over the Google Refresher videos and I thought that I should my notes online. If you are taking the test for the first time, or the 5th, it will be useful to keep this page open on a tab. If you haven’t already checked […] The post Study Notes for the AdWords Display Exam appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Block Analytics Spam on WordPress Sites

    Bradley Tollefsen
    11 May 2015 | 4:21 pm
    My Last (Hopefully) Post on Analytics Spam Google Analytics has always been a great tool for online marketers to find out what is happening on their websites. You could log in and then see a clear picture of where the traffic was coming form, what people were doing on your site, and which of your […] The post Block Analytics Spam on WordPress Sites appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Using Sprout Social to Schedule Posts with Images

    Bradley Tollefsen
    17 Feb 2015 | 8:07 am
    I initially just started using Sprout Social for it great reporting for my multiple clients at work. It was an added bonus when I found out how easy it is to schedule twitter posts on there. Not only does it automatically shorten your links for you, but you can also easily drag and drop photos […] The post Using Sprout Social to Schedule Posts with Images appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Blocking Referral Spam: Tomorrow my blog traffic is going to take a hit.

    Bradley Tollefsen
    11 Jan 2015 | 8:09 pm
    Tomorrow my blog traffic is going to take a hit. Why you ask? Am I switching domains? Am I going to stop promoting my posts on social media? Will I password protect everything? My traffic is going to take a hit because I am going to block multiple referral spam bots from my analytics. You […] The post Blocking Referral Spam: Tomorrow my blog traffic is going to take a hit. appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Why Do I Have So Much Direct Traffic?

    Bradley Tollefsen
    8 Jan 2015 | 7:24 am
    For the longest time I assumed that most of direct traffic was from people who were either directly typing a domain into a browser or had a website bookmarked. Over the last few years I had noticed that the proportion of direct traffic continued to rise on a number of site’s that I was monitoring. […] The post Why Do I Have So Much Direct Traffic? appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
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    SEO Blog for Internet Marketing Resources & News by Alok Raghuwanshi

  • 6 Effective Content-Curation Tools That Will Save You Time

    Alok Raghuwanshi @ Hire Professional SEO Expert
    21 Aug 2015 | 11:29 pm
    If you’re looking for Content Curation Tools, this post is for you! If you need a tool to compile different news in the virtual world, is ideal for this task. This platform, easy and functional for effective content curators lets you select between different information sources so that you have available the most relevant of these publications. Undoubtedly, this service is ideal if you want to track a specific topic. Therefore, whether you seek enrich your knowledge to make a better job of curator of contents or share the news that you like with your friends…
  • It’s Official: YouTube Says Goodbye to Google+ Profile

    Alok Raghuwanshi @ Hire Professional SEO Expert
    28 Jul 2015 | 6:43 am
    Starting today, any comments you make on the YouTube videos will no longer appear in your Google+ profile, and the company announced it will suffice with a Google account to share content, create a YouTube channel and save your photos. Comments you make on Google+ YouTube now disassociated themselves only, you still need to create a profile or upload videos channel, so Google recommends not delete your profile or lose all your YouTube content. YouTube says it has improved the comments ranking system (in order to show only the most relevant content) and unlinked YouTube comments with…
  • Celebrating 10 Years of & Automattic

    Alok Raghuwanshi @ Hire Professional SEO Expert
    29 Jun 2015 | 4:38 am
    Originally posted on News: This year marks the 10th birthday of and our parent company, Automattic. We are proud to have served this community of millions: from writers, photographers, artists, and small and large publishers, to business owners and entrepreneurs. View original 333 more words
  • Where Does the Right SEO Strategy Begin?

    Alok Raghuwanshi @ Hire Professional SEO Expert
    28 Jun 2015 | 9:56 pm
    Are you starting in the world of SEO? Welcome! In this post we will clarify the picture and we will explain everything you need to know to implement a strategy that works. As you know, or maybe you’re finding, along a series of 5 articles I have been introduced in this blog different aspects of the SEO. And to close the loop, I thought it would be interesting to summarize all of them to give you an overview of how you could start practicing. Keep reading! Keyword Search A good choice of Keyword is essential to save your efforts and avoid setting unattainable goals. Therefore, I suggest…
  • Google Webmaster Tools Introduces The New Search Analytics

    Alok Raghuwanshi @ Hire Professional SEO Expert
    6 May 2015 | 11:17 pm
    Google releases new report in Google Webmaster Tools called Search Analytics, for precise traffic analysis. The new Search Analytics Report can be found in the Google Webmaster Tools under “search queries”. In the Google Webmaster Tools you can now for keywords filter your pages as well as countries and appliances as well as other segments and compare. The tool is available at and looks like this: Comments Google Webmaster Central Blog: More precise data in the new Search Analytics report…
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    markITwrite | RSS Feed

  • 5 Advantages Of Using Tumblr. For Business

    John Waldron
    28 Aug 2015 | 2:23 am
    For those bloggers out there who are gluttons for punishment, then Tumblr. is probably already burning holes in your content schedule every single day. But for those of you social media marketers that find the whole blogging side of things a bit too much like hard work, then I’ve no doubt that you will be shamelessly shirking from Tumblr. – ... Read More The post 5 Advantages Of Using Tumblr. For Business appeared first on markITwrite. Tags:  content marketing, microblogging, social media, tumblr. blogging Facebook TweetThis Digg StumbleUpon Comments:  0…
  • How To Meet Your Target When Crowdfunding

    Gary Smith
    27 Aug 2015 | 8:40 am
    In days gone by, if you were looking to start up a new business venture you would need to either have a wealthy family member who was willing to stump up the cash for your endeavour, or you had to head to the bank with your begging cup out. Well, thanks to the glories of the internet and crowdfunding, those ... Read More The post How To Meet Your Target When Crowdfunding appeared first on markITwrite. Tags:  alternative finance, Crowdfunding, FinTech, Indiegogo, KickStarter Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a…
  • Gmail: The Battle Between Promotions And Primary Tabs

    John Waldron
    25 Aug 2015 | 8:26 am
    Gmail – like a lot of Google applications – is not everybody’s cup of tea, and it might not be yours. However, there are literally hundreds of millions of people who are evidently very happy with the service and who use it as their primary email every single day. Even if your company isn’t using Gmail as its email client, ... Read More The post Gmail: The Battle Between Promotions And Primary Tabs appeared first on markITwrite. Tags:  email marketing, Gmail, primary tabs, promotions tabs Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the…
  • A Quick Guide To Paid Social Media Ads

    Des Nnochiri
    24 Aug 2015 | 7:18 am
    Blogging, snazzy websites and email lists are all well and good, but to extend your marketing reach, you need to be getting your message out on social media. This kind of advertising doesn’t come for free – and not all social media platforms were created equal. Here are some guidelines to help you get the most, for your money. Which ... Read More The post A Quick Guide To Paid Social Media Ads appeared first on markITwrite. Tags:  paid advertising, social media, social media marketing Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first…
  • Are You Using These 3 Great Blogging Tools?

    John Waldron
    21 Aug 2015 | 5:00 am
    Blogging is more than just writing – it’s about marketing and lead generation. With that in mind, just because you’ve thought of a great blogging topic to get you going, this doesn’t mean that your finished version will be generating all the clicks, interest and traffic to your site that you know your great writing deserves. Indeed, when it comes ... Read More The post Are You Using These 3 Great Blogging Tools? appeared first on markITwrite. Tags:  blogging, blogging tools, content marketing Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be…
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    The Next Scoop

  • 16 Important Web Tools for Small Businesses

    Sawaram Suthar
    23 Aug 2015 | 11:54 pm
    The internet is huge. It’s a goldmine of opportunity for businesses that can reach people like never before. With cell phones and computers becoming ubiquitous, anyone can buy anything anywhere. No longer do you...
  • How to Create an Effective Visual Content Marketing Plan for Your Business

    Sawaram Suthar
    20 Aug 2015 | 1:30 am
    Once upon a time, blogs used to be one of the points of interaction over the internet, where a long post with tremendous information would be lovingly read by the people, with loads of...
  • The Basic Advantage and Disadvantage of Facebook Ads

    Sawaram Suthar
    13 Aug 2015 | 3:38 am
    Since Facebook was launched in 2004, people on the web embraced this social networking site and loved the things it offers. This is the reason why Facebook, indeed is a juggernaut in the social...
  • 11 Things You Should Have To Market Your Brand

    Sawaram Suthar
    2 Aug 2015 | 10:30 pm
    A business activity may be very efficient and bestowed with immense profit making possibilities but in this era of showbiz, it becomes imperative to showcase and eventually drill a solid place in the consumers’...
  • Social Media Challenges When Start Online Marketing

    Sawaram Suthar
    30 Jul 2015 | 11:35 pm
    Social media marketing has risen as an effective new apparatus lately that keeps on being coordinated into organizations’s online marketing strategies. Social media can be used for Promotion Client Administration Advertising Public Relation Companies...
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    Web Talent Marketing

  • What we are Reading in Digital Marketing this Week (08-28)

    Anna Horn
    28 Aug 2015 | 1:10 pm
    As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week…
  • What we are Reading in Digital Marketing this Week (08-21)

    Anna Horn
    21 Aug 2015 | 12:02 pm
    As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week…
  • What we are Reading in Digital Marketing this Week (08-14)

    Anna Horn
    14 Aug 2015 | 12:47 pm
    As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week…
  • Web Talent Marketing Welcomes 5 New Hires

    Emily Long
    12 Aug 2015 | 8:47 am
    Empty desks are hard to come by in our office these days. Come to think of it, chairs are getting pretty scarce as well. I’ve now resorted to parking it on a yoga ball. Namaste. But desks and chairs are a small—and completely necessary—price to pay for the five new employees we have the pleasure of welcoming to the Web Talent team! Here are a few fun tidbits about each of our new hires. We think you’ll agree: they are pretty great! Bill Hartz – Paid Search Specialist Bill comes to Web Talent by way of a third party logistics company based out of Ohio. He spent his days booking…
  • What we are Reading in Digital Marketing this Week (08-07)

    Anna Horn
    7 Aug 2015 | 12:31 pm
    As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week…
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    Rank Secure

  • Why Google’s Rebranding Will Work

    Baruch Labunski
    13 Aug 2015 | 7:12 am
    On Monday, August 10th Google came out with some shocking news. According to their recent announcement the multi-billion dollar tech company will be changing their brand name from Google, to Alphabet. Now this does not mean that the phrase “Google it.” is going to go the way of the dinosaur, the search engine Google will still retain its current name. Instead, this means that the parent brand, formerly known as Google, will now be known as Alphabet. As the parent company, Alphabet will still own the brands it does now which include: Google (the search engine), Android, and YouTube, among…
  • Search Engine Optimization: Are the Results worth the Price

    Baruch Labunski
    10 Jun 2015 | 3:48 am
    With the advancement of the internet, more and more businesses are generating revenue through online shopping, and a key component to online shopping is website traffic. Website traffic is the number of visitors a website receives over a certain period of time. There are two categories for website traffic: the first type is called organic and it is the number of people who visit the website without the aid from a paid advertisement, the second type is called paid traffic, and this is the number of people who visit the website with the help of some kind of paid advertisement. One way…
  • The SEO and Google: improving search engine efficiency

    Baruch Labunski
    28 May 2015 | 10:24 am
    We are currently living in the age of information; with the advent of the internet, we can access information within seconds from several different devices: cell phones, computers, tablets, etc. The internet allows us to simply type a query into a search engine and search the countless pages that come up for the information we need. But how does the search engine decide which information to provide us? The results for any given search are dependent on the search engine’s SEO which stands for search engine optimization (optimizer). Essentially an SEO is an algorithm that determines where…
  • Keep Updated: Google Changing Algorithms to Affect Small to Medium Size Businesses

    Baruch Labunski
    23 Mar 2015 | 4:52 pm
    Wesbites that are mobile friendly will get more love from Google’s changing algorithm starting April the 21st. Google announced last month that it will be making significant changes to its algorithm to help users find more mobile-friendly search results. This SEO-pocalypse will be a part of a growing trend for Google to screen the websites that are user-friendly for mobile devices. Small to medium size business need most beware as the changes will affect the way that users view your websites and apps on mobile phones. Everyone knows, has heard of and will be drawn to companies like…
  • Google Warns: Get Your Site Mobile Ready to Avoid Penalties

    Baruch Labunski
    24 Nov 2014 | 8:14 am
    It is no secret that Google has been penalizing sites that don’t offer mobile searchers with a good user-experience. However, the major search engine recently confirmed that they are planning on boosting the rankings of sites that offer a great UX for mobile users. Let’s face it, it can be rather frustrating to land on a non-mobile-friendly site and that’s why Google now labels mobile search results to help searchers choose the sites on more carefully. Sites that are already ranking well should take the necessary steps to become mobile-friendly. Google spent months testing…
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    eAskme | How to, Learn Blogging Online, Make Money Online

  • How to Prepare YourSelf for First Stage Presentation

    28 Aug 2015 | 11:57 am
    Have you ever been on the Stage? How will you feel if you have a chance to rock the stage? Stage presentation is always fun if you know how to enjoy it. It is the best way to showcase your own talent in front of the real audience who watch you and listen to you.Prepare YourSelf for First Stage Presentation : eAskmeOther people are reading : The Easiest Way To CleanUP WordPress Database- WP SweepBut this is not funny thing, there are chances that it can be scary and go wrong if you are giving your first stage presentation. Mostly it happens because you don’t even prepare yourself for you…
  • The Easiest Way To CleanUP WordPress Database- WP Sweep

    26 Aug 2015 | 7:48 am
    "Is my web hosting sucks?”"Error in connecting database.”“My WordPress site is very slow.”You may have seen such errors many times as these are the common problem of sites on wordpress platform. There could be n number of reasons for this error and your database can also be the reason for this error on your wordpress blog or website.The Easiest Way To CleanUP WordPress Database- WP Sweep : eAskmeOther people are reading : Now Facebook is Testing it's Own Content Platform for NotesNo matter if you have ever seen this error on your site or not, it is still really important that you must…
  • Now Facebook is Testing it's Own Content Platform for Notes

    25 Aug 2015 | 9:53 am
    According to reports Facebook is testing it's notes platform to a long form platform. It was first seen my Dave Winner who uses Twitter. He showed an example of this. When opening his link you will see a note from Facebook that resembles content that is seen MediumNow Facebook is Testing it's Own Content Platform for Notes : eAskmeOther people are reading : Confirmation of issue with Google Search Console for Indexed pagesBut a Facebook spokesperson confirmed that saying that Facebook is testing an update to notes that makes it easier for people to create and read longer stories that is on…
  • Confirmation of issue with Google Search Console for Indexed pages

    25 Aug 2015 | 9:32 am
    Recently Google has rebrands Webmaster Tools as Google Search Console. Gary Illyes confirmed that there is a problem with Search Console. That in turn affects reporting of pages that is indexed.Google Search Console : eAskmeOther people are reading : Now Tweets will be included in Desktop Google search resultsSo how does this affect websites? It means that with this error it gives reports of huge drops in the number of pages that is indexed. For others it means that it will stay the same even though in reality it has increased.If you see seen your indexed pages in Search console you may have…
  • Google Search Market Share Decreased While Bing Improved

    25 Aug 2015 | 8:28 am
    According to reports by Comscore Google is little less dominant that this time a year ago. It is still strong at 65% of the search market in the US. But last year this time it was 68.7%. Which means a 5.6 decrease in year on year search share.Google Search Market Share Decreased While Bing Improved : eAskmeOther people are reading : Now Tweets will be included in Desktop Google search resultsAll that while Bing and Yahoo both improved with 1%. When compared to a month ago. They still hold onto 20.3% and 12.7% of the search markets.If you consider the number of searches made on a monthly basis…
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  • Whatsapp!!! Marketing – Try it before it goes viral

    Govind Agarwal
    28 Aug 2015 | 8:11 pm
    Whatsapp always treats its users with persistent updates.   The features are compatible to every age group and it has been just getting better with time. The privacy and customized options caters more teenage and business oriented audience. Therefore, making it a strong marketing tool. Apart from its special features Whatsapp has a special connection with its audience. Its new low data usage mode feature is just another way to confront its audience. Worldwide accessibility of this app has been the best of this app’s feature so far. To count on more, its more interesting than a…
  • 8 Effective Ways to Get More Shares on Social Media without Galling Readers

    Govind Agarwal
    20 Aug 2015 | 2:40 am
    Social media has taken the internet world by storm. Businesses of all sizes make use of various online platforms to build strong networks. However, many users still get stuck while creating content on social platforms. Just as any place has its own rules or trends, your posts are more likely to gain popularity based on the content, images and any creative context that you create. Your readers are the soul of your business and social media channels play a major role in branding it. Sharing posts on a regular basis ensures you care for your clients and helps build trust. When you share a post…
  • Here’s What the Google-Twitter Deal Means for the Online World

    Govind Agarwal
    19 Aug 2015 | 9:33 am
    With the latest deal between Google and Twitter taking the online world by storm, the curiosity is running high. The two social giants have come together to create a powerful search experience. According to the news, Google has finally regained access to tweets. Unlike the earlier restrictions, where Google required to crawl through Twitter’s vast data, it can now index the tweets relatively faster. Thus, now tweets can automatically appear on search results of Google. Second Time Lucky Back in 2009, Google had struck a similar deal with Twitter which lapsed two years later since because…
  • Why you need My Price My Plan?

    Govind Agarwal
    19 Aug 2015 | 5:47 am
    When you plan to shop for something, you decide a budget for it. You also understand its need at the same time. Considering all such basic needs, SubmitEdge introduced a highly unique strategy – My Price My Plan. The package justifies itself when you actually make a purchase here!   My Price My Plan is like an exceptional shopping bag for online business marketers, Startups and businesses that are already faring well. It offers choices that will satisfy your need of business advancement. Its users have been delightedly experiencing the goodness of adopting its exceptional options…
  • My Price, My Plan: 5 Key benefits of SEO and SMO strategy for Small Businesses

    Govind Agarwal
    17 Aug 2015 | 4:11 am
    SEO and SMO are catalysts and by creating search-friendly websites and boosting online presence and sales, these services have become increasingly popular among local businesses. It is quite interesting that sometimes even the most famous brands fail to appear on the first page of Google search, or on any relevant search engine per se. It is not a predicament but just a competitive place. On Google Search, it is a plethora of businesses trying to head-butt each other to be on top and small businesses are like novice boxers in the ring. So, what makes the winners different? Why do some brands…
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    seo bounty

  • 5 SEO Tips to Improve Search Traffic for Your Ecommerce Website

    20 Aug 2015 | 3:14 pm
    Having a high degree of exposure in the search engine results is critical for the success of any ecommerce website. However, to win that edge over your competitors, you’ll have to take some extra steps to make your website irresistible to both the search engines and your target audience. With the following tips, you’ll be able to combine SEO and conversion rate optimization to supercharge your ecommerce website into first place in Google:     1 – Leverage User-Generated Content   Today’s businesses need to accept that they are no longer in control of…
  • 5 Tips for Writing Google Friendly Headlines

    20 Jul 2015 | 5:50 pm
    Headlines Image courtesy of Stuart Miles at Whether you’re writing a landing page, a blog post or any other type of content, your headline has the clear and simple goal of encouraging visitors to continue reading. After all, the headline is invariably the first experience people have with your content. It appears not only on the page itself, but also alongside search engine listings and social media shares. If you want your content to get noticed, you’ll need to focus on writing effective and engaging headlines.     1 – Use Numbers and Lists…
  • Generating Leads With Mobile Marketing

    19 Jun 2015 | 1:36 pm
    These days, content marketers are increasingly targeting mobile devices. Tablets such as the iPad and smartphones such as the iPhone, the Note, etc., have become widely popular. Nearly fifty percent of the Internet traffic from across the globe comes from these portable devices these days. Hence, it is very much possible to target your customers through mobile marketing. This article provides three important tips to target mobile customers more efficiently.   Website Design and Formatting   Over 90 percent of users worldwide use multiple devices to consume content. They may use a…
  • 5 Online Marketing Strategies that Lead to Success

    18 May 2015 | 1:49 pm
    Your small business needs an online marketing strategy. Without one, you risk playing a game of blind darts with your brand, throwing things out there and hoping they stick. Fortunately, 21st century Internet tools make marketing easy for small businesses to launch and to measure.   1. Ideal Customer Profile (AKA Avatar)   At the heart of your marketing strategy should be an ideal customer you target in your copy and offers. When you know who you are marketing to, you will find it much easier to make the right decisions and find the authentic voice necessary to connect with buyers.
  • 3 Reasons Why You Shouldn’t Obsess about SEO in Social Media Marketing

    17 Apr 2015 | 2:21 pm
    Search engine optimization and social media marketing are two things that can reliably contribute to a site’s growth. Both of them share similar purposes and principles. Namely, both SEO and social media marketing are means to acquire traffic for your site. Most content creators use SEO and social media marketing in tandem. But when posting things on social media, remember to lighten up on the SEO. This article explains why.   Social media works on different principles from SEO     SEO is mainly based around the proper usage of keywords and links. Social media is…
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    Seo News Portal

  • 8 Simple Tips for Improved Website Rank

    Kailash Bhardwaj
    24 Aug 2015 | 4:32 am
    Your website is perfect in every aspect, but still the target audience couldn’t reach you. You might be wondering about the reason. Well, it can be due to poor search engine optimisation. If you are a novice to SEO, there is a need for you to understand that there is no magic wand, which you can wave in the air to get your website rank on the first page or among top searches on Bing, Google, or Yahoo. All the search engines are regulated by complicated algorithms and a lot of efforts are required to convince them that your pages deserves to be at top or among top positions. However,…
  • Is Your Marketing Strategy 16-Pillars Strong?

    Amber Raws
    12 Aug 2015 | 11:47 pm
    Website serves a very crucial purpose of enhancing brand value. Creating the website will not be all. There is a need to market it well through right strategies. Imagine a case where you are having a well-designed website with flawless functionalities, which is unable to gather you any fruitful results in terms of customer engagement just because people can’t find your website in their search engine. It is a condition where businesses realise the significance of Search Engine Optimisation i.e. SEO. Let’s first discuss what this term implies to. The term SEO is referred for the simple…
  • 7 basic SEO Mistakes you might make

    Aidan Payten
    8 Jul 2015 | 4:41 am
    Basics are always basics, no matter what you do in life, but you can never forget them. The same applies to your website SEO. Forgetting the basics can cost you dearly. But as the famous saying goes “To Err is human and to forgive is divine”, we all make mistakes, but it is not learning from them is what causes problems.   Google keeps updating its algorithms and causing ripples in the SEO methodology, which continuously needs to adapt to changing times. So here’s my 7 point list of basic SEO mistakes you must not commit. 1.       Not thinking mobile first. How dumb? Mobile…
  • 5 Most Common SEO Mistakes You Must Avoid

    Aaron Buxton
    11 Jun 2015 | 11:35 pm
    Creating and publishing a website is the first step a business takes for going online. The next step involves employing SEO techniques to make the site popular and reach new customers. It is this step which becomes crucial in deciding the success or failure of a website. A website takes hard work to create and this hard work could all go to waste without proper SEO. Lot of website owners do not know the correct source for obtaining SEO tips and advice. In a bid to rush with things many fall into the trap of what we call Cheap SEO service providers. This further leads to loss of Google…
  • 8 Things You Must Not Forget to Do in Google Analytics?

    Patrick Dawes
    9 Jun 2015 | 2:25 am
    Whenever there is a talk about analytics, only one name features at the top, Google Analytics. Simply put there are analytic tools and then there is Google Analytics. It is powerful tool for measuring user traffic on a site and also determining the conversion rates. It is a tool powerful enough to give you an insight on how users are using your site, what kind of content is bringing them back and how much time they are spending on the site. But, Analytics is a complicated process and many users have the least idea on how it works or how it can be used effectively to harness maximum benefits.
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    online super ninja

  • Tracking Revenue from Facebook Traffic in Google Analytics

    Mark Hansen
    27 Aug 2015 | 7:09 pm
    Facebook is the world’s largest social network with over 1.4 billion active users monthly. For that reason, it’s probably an incredibly important component of your marketing strategy — helping to develop brand loyalty and driving traffic to your website. While Facebook Pages offers its own analytics platform (called Facebook Insights) to provide information about the people who like and engage with your Page, it can’t track visits or actions that take place on your website. For that, you need Google Analytics. By combining Google Analytics with Facebook Insights, marketers can better…
  • How To Set Up A Business Facebook Page

    Alan Young
    23 Aug 2015 | 8:36 pm
    What happening my Online Super Ninjas! This article I’m going to show you how to set up a business Facebook page. Having a great Facebook page can be great for your business if used right. Just think about it, Facebook’s size and reach is giiiiganntic!! You can target anything from their favourite soda to what car they drive. Your job is to get people to your awesome Facebook page then to your awesome offer which is presumably on your awesome website! So first things first, time to set up this badboy! Are you ready? GOOD now lets get the ball rolling;-) Step 1 Presuming you already have a…
  • Q & A from Marko Saric, Blogging Advisor at

    Marko Saric
    20 Aug 2015 | 12:14 am
    1. Hey Marko, the first question I’d really love to know is how many set backs and seeming failures did you have to persist through to get to where you are today? I really love asking people this because I think people can give up way to easily when the going gets tough and hopefully hearing how other people experienced set backs and challenges but reached their goals in the end will be an inspiration to keep going when it gets tough! Many! This is one part that many people don’t understand. You may see tons of case studies about successful bloggers out there but rarely do you hear…
  • Size Matters: 90% of a Social Media Group is Inactive

    Jeremy Miller
    17 Aug 2015 | 12:11 am
    Vibrant, engaged social media communities are not the average. Spend a few minutes searching social media groups, and you will find countless Facebook Pages and LinkedIn Groups that are floundering or abandoned. They’re virtual ghost towns. There are over 1.3 million groups on LinkedIn, but only 3% of them have 1,000 or more members. And less than 0.017% of groups break 10,000 members. They were set up with good intentions, but failed to ever get off the ground. The reason so many groups fail is they don’t achieve a critical mass. If you want to grow a vibrant social media community, size…
  • How to Protect Your Website from Hackers

    Cassie Phillips
    11 Aug 2015 | 5:19 pm
    Hackers are the contemporary bank robbers, especially if you’re a person who does business online.  They come into your space, armed to the teeth with their tactics and internet knowledge, and they make demands and threaten to hurt you and your business.  But, with help from a little bit of common sense and a whole lot of sensible advice, you can make sure that your website remains protected from malicious hackers! Make a secure password. Just like having a good lock on a sturdy door is an effective way to prevent thieves from entering a building, a secure password is the first step to…
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    Clear Sky SEO

  • 3 Things Your SEO Campaign is Missing

    Lola Colums
    21 Aug 2015 | 8:32 am
    Search engine optimization (SEO) is a proven, cost-effective marketing technique that is crucial to success in today’s consumer market. However, as with most things, you need a strategy in place in order for your company to benefit fully from any SEO efforts. Many companies miss some easily implemented elements of SEO strategy – don’t be one of them! Here are three often-overlooked ways to make your SEO campaign top-notch. Taking the Long View If you’re experiencing a slip in search engine rank or are seeing short term gains that don’t hold over time, your long-term strategy may be…
  • Avoiding the Biggest Social Media Blunders for Your Business

    Lola Colums
    17 Aug 2015 | 2:21 pm
    Using social media benefits your business, but with the power of the Internet comes responsibility to use it wisely. Even the best of intentions can be misconstrued, and with so many people using the social media account, it is easy to make a blunder that destroys the reputation of your business. Learn from the mistakes of others. Use these tips to create a plan for social media within your organization. Build a Relationship with Your Followers Ventra, which is the card for the Chicago Transit System, wanted to host a Q&A session for their followers. Unfortunately, before the session…
  • The Ultimate DIY SEO Audit

    Lola Colums
    10 Aug 2015 | 10:25 am
    Failing to keep your website updated according to the latest search engine rules and trends can cause your site to lose traffic, or even become deindexed from the search engines. However, keeping up with the over 500 yearly updates to the Google search engine algorithm isn’t always easy. Hiring affordable small business SEO services is a great way to ensure your site is updated with the right information. Get started removing the roadblocks on your way to building a better online presence with help from our DIY SEO Audit! Where Are You on Google? It is important to find out what your…
  • 4 Reasons Why No One is Reading Your Blog

    Lola Colums
    6 Aug 2015 | 10:24 am
    Creating a blog is easy, but getting people to read it is a challenge. Even if you have amazing content that you are sharing, you can lack readers due to improper marketing. Blogging is a world that is overrun with a lot of companies and individuals, so you will have a hard time making an impression. Content marketing for small businesses is an effective way to reach out to your customers, and build an online presence. Here are some reasons why your blog is not receiving the right followers. 1. Content is Improperly Optimized If you just started blogging, keep in mind it can take months for…
  • 5 Proven Ways to Boost Your Social Media Presence – Slideshow

    Lola Colums
    30 Jul 2015 | 11:21 am
    Since the dawn of the new millennium, social media has been rapidly changing the way we communicate, how we’re perceived and so much more. Every social action you take, whether personal or professional, leaves a mark on your own digital footprint for years to follow. In recent years, social networks have evolved to become one of the most valuable marketing assets to a  businesses and brands of all sizes. Nevertheless, many business owners and leaders seem to neglect just how much engagement can be generated from these social profiles. Discover all the new opportunities an effective social…
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    Internet Marketing Reach

  • Solving A Brand’s Most Daunting Business Problems Through Design

    Jen Corre
    3 Aug 2015 | 8:05 pm
    Whenever you are visiting a website, what is the first thing that you notice? Colors? Texts? Images? Ads? We, end-users, tend to notice the aesthetics first before the functions and features of a particular website. Some even stopped at looking and judging the artistry of a site or the lack of it. In fact, very few of us will notice how smooth the transaction is upon checkout, for instance. The sad truth is we tend to react only when the ‘Add to Cart’ button is not working. We, as users, are after the usability of the website. Did you know, however, that there are people who work…
  • How to Prevent Being Scammed Online

    Jen Corre
    29 Apr 2015 | 10:37 pm
    Have you ever encounter an eye-catching offer online? Do you believe it? Now, have you been tricked by a tempting offer online? Good for you, if you haven’t encountered these tricky ads online yet. For some, however, these are their worst nightmare. A digital marketing agency Philippines can only inform and remind us users to be careful of these online scammers. Of course, who would say no to tempting offers that seemed to be created for us? Sometimes, they are hard to resist hence some people grab the chance and avail the offer without any hesitations. Perhaps, these people are…
  • Preparing for Mobilegeddon: How to Know Your Website is Mobile-Friendly

    Jen Corre
    20 Apr 2015 | 8:42 pm
    For those websites that are still in the process of updating their websites into a mobile-friendly one, fret not. You can always consult any provider of SEO consulting services about the changes you will make to have a new mobile version of your website. Come April 21st, Google requires that all websites should be mobile-optimized already to pass its standards and so the rankings of the site will not be affected. Hey, it’s already April 21st! It is time to test how mobile-friendly your website is through a mobile-friendly test tool provided by Google. Identifying your site’s…
  • Is Your Website Mobile-Friendly Already?

    Jen Corre
    17 Apr 2015 | 3:38 am
    Generally, there are millions of people who use their mobile devices more than their desktop computers. In the last quarter of 2014, mobile search volume rose to 120% from the same period in the previous year. Heads up to all website owners and developers! To intensify user experience, Google decided and announced that on April 21, 2015, all websites must updated to become mobile-friendly sites. Any web design Philippines provider must comply with this or else Google may penalize sites that will not be. Such a gigantic leap in digital marketing doesn’t only impact the web owners…
  • Choosing the Right Focus Keywords

    Jen Corre
    22 Jan 2015 | 6:03 pm
    Search engine optimization (SEO) is processual. Nevertheless, SEO consulting services usually start with a keyword research. Keyword research is the practice of finding and determining search terms that users are actually searching on search engines. Contents containing the right focus keywords can increase a website’s searchability and thereby findability. What is the right focus keyword and how to find them? Yoast – the famous WordPress SEO plugin – offers some answers.   1) Choose focus keywords used in actual searches Keywords will give you lots of ideas on what to write about.
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    Brent Carnduff

  • This Week in Search: Your SEO Insider No. 53

    Brent Carnduff
    28 Aug 2015 | 9:06 am
    Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization without actually having to become an SEO! I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will get you in trouble. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy! Don’t miss: How often should you repeat your keywords? What you need to know about Google’s new Local 3-Pack display 9 reasons you need to offer a good…
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    Six Degrees Digital Media

  • 7 Downsides To Traditional Advertising

    Angela Moore
    23 Aug 2015 | 7:50 am
    7 Downsides To Traditional Advertising   Expensive When was the last time you used the Yellow Pages? Hard to track metrics Longer turnaround times Print errors Disconnect from your clients You can’t build a relationship   Ready to explore digital marketing ideas? Contact Six Degrees Digital Media today.   The post 7 Downsides To Traditional Advertising appeared first on Six Degrees Digital Media.
  • How to Automate Email

    Angela Moore
    12 Aug 2015 | 4:03 pm
    Email marketing is one of those rare forms of online marketing that is both relevant and time tested. Businesses that use automated emails triggered by the reader are 133 percent more likely to deliver messages that are in tune with the purchase cycle of their customers, according to the Lenskold and Pedowitz Groups. Businesses in every industry still use email as a major mode of communication between employees, customers and distributors, but many overlook the power of email as a marketing medium. Automating your email is a great way to improve the efficiency of communications both within…
  • Is Google+ Really Dying?

    Angela Moore
    11 Aug 2015 | 12:21 pm
    I frequently get asked about Google+ and my answer has been pretty standard for quite some time now. It’s just not that important anymore. The thing is even if Google wanted to salvage their social network, there is so much negative press with the online community stating that it’s dying, although Google won’t admit that yet. This leads to the adoptive attitude that since so many people are hearing that, they will start giving less and less attention to Google+ leaving only the die hard fans (no not the Bruce Willis movies – although I am a huge fan of those –…
  • Facebook or YouTube for Video

    Angela Moore
    6 Aug 2015 | 10:03 am
    Remember simpler times when it was Coke vs Pepsi? A simple taste test could tell you what you should choose. The one that tasted better to you. But things are no so simple now. Now you have to satisfy the masses and cover your bases. Which brings us to Facebook vs. YouTube for video. The guys over at compiled a great post with studies from Tubular and Ogilvy.   With so many different social video platforms available for brands to use to promote themselves, it can be difficult to navigate each one to find the best return for different types of video content. How should brands…
  • 5 Ways Keyword Focus Can Hurt Your SEO

    Angela Moore
    29 Jun 2015 | 4:48 pm
    Embed This Image On Your Site (copy code below): <div style=”clear:both”><a href=””><img src=”” title=”Keyword Focus Can Hurt Your SEO” alt=”Keyword Focus Can Hurt Your SEO” border=”0″ /></a></div><div>Courtesy of: <a href=””>Six…
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    CallRail » Blog

  • LSA Digital Marketing Bootcamp Comes to Atlanta

    Erica Hawkins
    26 Aug 2015 | 8:14 pm
    The Local Search Association (LSA) is hosting a one-day digital marketing intensive bootcamp, August 30, 2015 from 8:30 to 4:30pm in Atlanta, Georgia. The LSA Bootcamp is an affordable digital marketing intensive designed to help business owners gain a better understanding of the fundamentals of online marketing. The event series will make stops in Charlotte, Portland, Austin, and will be making a stop in Atlanta this Sunday. The bootcamp features expert speakers from some of the most prominent and recognizable vendors in the digital marketing industry. Our VP of Sales and Marketing, Lance…
  • New Research Shows Calls Are Up 19% for Businesses

    Erica Hawkins
    24 Aug 2015 | 8:00 am
    We recently reviewed hundreds of thousands of calls to more than 500 companies that use CallRail to track all inbound calls. We compared calls from the second quarter (Q2) of 2014 and 2015.  We found that these businesses, from various industries, registered a 19 percent year-over-year increase in call volume for Q2 of 2015. More specifically, calls are up by 17 percent for May and 16 percent for June. April showed the highest increase in call volume at 25 percent. What This Influx of Calls Mean for Your Marketing: 1) Your Customers Value Voice Even in our digitally focused mobile world,…
  • For More Phone Sales Add a Human Touch

    Jerry Stitzel
    19 Aug 2015 | 11:31 am
    There’s a rib place I love that has the most amazing sauce. It has an unexpected ingredient that makes it stand out from the rest:  anchovies. Yep, those little salted fish that typically end up on pizza. To be honest, don’t care for anchovies, but for some reason when they’re combined with the other ingredients in this barbeque sauce, it makes the flavor pop. What does this have to do with phone sales? I’m getting to that… In this digital age people still pick up the phone and want to talk to people when they’re ready to do business. Answering your phone is like the anchovies in…
  • Agency Optimizes Client’s Lead Qualification Strategy with CallRail

    Erica Hawkins
    12 Aug 2015 | 2:57 pm
    Webmechanix is a full-service digital marketing agency, focusing on SEO, paid media, email marketing, marketing automation, web design and development. A strong focus for the organization is conversion rate optimization. But in order to effectively execute a conversion optimization strategy, the firm needed to know the sources of the best leads for their clients. CallRail delivered a custom fit for this need, and provided the right mix to enable WebMechanix to address client concerns across an array of issues. The Challenge A significant portion of WebMechanix’s portfolio includes B2B…
  • [Webinar] Using HubSpot Inbound Marketing Software with Call Tracking

    Erica Hawkins
    12 Aug 2015 | 9:04 am
    In our next webinar, we’ll show you how to streamline your inbound marketing process and get the full picture behind your campaigns by integrating call tracking and HubSpot inbound marketing software. Attendees will learn: How marketing automation platforms make life simpler for marketers. The benefits of viewing offline phone conversions alongside online activity that drove them. How to set up CallRail’s HubSpot integration. Join the conversation Tuesday, September 1st at 2:00pm Eastern. Sign up today! [CallRail Webinar] Using HubSpot Inbound Marketing Software with Call…
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    Broke Bloke Blogs

  • 15 Essential Frugal Living Tips

    27 Aug 2015 | 4:07 am
    Living in the 21st century, we take some technology and luxuries of life for granted. But when the finances are limited and we really need to save up as much as possible, being a cheapskate is the way to go. As the saying goes, “A penny saved is a penny earned.” So why not save […] The post 15 Essential Frugal Living Tips appeared first on Broke Bloke Blogs.
  • How To Get Ranked On Bing’s First Page In 30 Days

    22 Aug 2015 | 6:30 am
    Let’s face it – getting ranked on the first page of a major search engine is what every blogger and website-runner dreams of. But only a few people know how to actually do that. There are many helpful articles on the Internet that tell you how to do that. However, most of those articles talk […] The post How To Get Ranked On Bing’s First Page In 30 Days appeared first on Broke Bloke Blogs.
  • How To Start a Successful Blog (A Step by Step Guide)

    19 Aug 2015 | 6:28 am
    When it comes to blogging, there are many who want to start, but don’t really know how to. Most of the ‘how to’ posts around the internet don’t go into the details. That’s what we’ll see today: a complete breakdown of every step of launching your own blog. Why should I get a blog? This […] The post How To Start a Successful Blog (A Step by Step Guide) appeared first on Broke Bloke Blogs.
  • Different Types Of Email Marketers (Which One Are You)

    17 Aug 2015 | 10:54 pm
    If marketers use email marketing the right way they can generate a ton of traffic and sales. There are bloggers who believe that the money is in the list and are able to build massive lists and generate revenue from them on an on-going basis. There are two different reasons most marketers use email marketing […] The post Different Types Of Email Marketers (Which One Are You) appeared first on Broke Bloke Blogs.
  • How To Get Authority Bloggers To Promote Your Articles

    16 Aug 2015 | 6:40 am
    This is “mission impossible” You just cannot get bloggers like @patflynn or @problogger to tweet out your article, unless you are Tom Cruise. Then this is just a walk in the park for you. The challenge of getting a socially authoritative figure to share your articles is a tough task. There are various criteria you […] The post How To Get Authority Bloggers To Promote Your Articles appeared first on Broke Bloke Blogs.
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  • Google Developing Intelligent Algorithms Called “Thought Vectors”

    Radomir Basta
    23 Aug 2015 | 3:45 am
    Google is currently developing intelligent algorithms that will be able to encode human thoughts as sequences of numbers and offer more intelligent operating systems. According to Professor Geoff Hinton, who has been working on Google’s intelligent OS for two years, the company will be able to give “common sense” to computers within only a decade. In an interview for Guardian, the professor confirmed that Google is “on the brink of developing algorithms with the capacity for logic, natural conversation and even flirtation.” Namely, the new algorithms Hinton describes…
  • Understanding the Implications of the Next Google Algorithm Update

    Radomir Basta
    14 Apr 2015 | 3:42 am
    Google’s upcoming mobile-friendly update that will start reshaping mobile search ecosystem as of April 21st has been a hot topic in the SEO circles for several weeks now. Although building a mobile website has been an imperative for webmasters over the last few years, a great number of websites still performs quite poorly on smartphones and tablets, which is why Google decided to take some harsher measures to ensure the best possible mobile experience. Indeed, considering the fact that now majority of digital media consumption takes place on mobile devices (as revealed in comScore Mobile…
  • Four Dots Team Members at Google Academy

    Radomir Basta
    31 Mar 2015 | 5:00 am
    Last week, three Four Dots team members had an opportunity to participate in a two-day training for Google Fundamentals and Search exams at IT Academy in Belgrade. The training was designed to help search engine marketers learn more about online advertising best practices and prepare for Google certification exams. Naturally, we also tried to engage in some networking, however, our efforts to optimize our in-room visibility somehow fell on deaf ears. Seeing how we’ve covered all the crucial aspects of a decent exposure increasing strategy, from meta elements (name tags) to improving…
  • 7 SEO Mistakes That can Hurt your Business

    Radomir Basta
    18 Jan 2015 | 11:56 pm
    “SEO is a field that changes over time, and the most successful SEOs embrace change and turn it into an opportunity.” The 2010 quote by Matt Cutts was an early implication of the extent to which the search ecosystem was bound to change over the next few years. Indeed, the field kept developing, always raising the bar for content quality and online marketing innovation. Correspondingly, as search algorithms advanced, webmasters and their client companies needed to rethink most of their strategies in order to climb the SERP ladder. Considering such a rapid pace of change, it is easy to see…
  • Build it and Make them Come: SEO Guide for Small Businesses

    Radomir Basta
    11 Jan 2015 | 7:37 pm
    Much like most other website marketing strategies, SEO is a process rather than a set of rules. This is especially true in recent years when most marketers have started focusing on content value rather than the number of backlinks. With SEO past its infancy phase, creativity and research are the main determinants of successful online exposure development. When combined with other website marketing strategies, SEO brings not only traffic, but also increased conversion rates and this is probably the main reason why businesses keep exploring this field. In the realm of small businesses, advanced…
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    Voted #1 Miami SEO Company

  • Link Tip (#9): 5 Bad A$$ Blogs Accepting Guest Posts

    Ryan Stewart
    24 Aug 2015 | 8:47 am
    Can you believe it’s been over 2 months since our last link tip?! I’ll be honest – when I created this series in January, it thrived on click bait. I played to the fact that no SEOs divulged their link sources. The tactic worked – I get dozens of ‘thank you’ emails a week and honestly, I love it. Genuinely, from the bottom of my heart, I want to provide you guys as much value as I can (I think if you take a look around this blog you’ll agree). As I looked back on some of the original tips I realize they were shit – I apologize for that. In my…
  • What the F@CK is a “Canonical” URL Tag? #AskRyan

    Ryan Stewart
    15 Jul 2015 | 5:33 am
    This video is part of the brand new #AskRyan series. If you’ve got a burning question you need answered, just ask! You can participate in 2 ways: Join our Facebook Group and post your question Post your question to Facebook or Twitter using the #AskRyan hashtag   Video Transcript What in the f@ck is a canonical tag and how do you use one? Stay tuned. I’m going to tell you how. Hey guys. How you doing? Ryan Stewart here with Webris. Thank you from joining me live from my condo. As you can see I’m here in my kitchen where I had this beautiful black board installed for…
  • Ultimate List of Free SEO Analysis Tools

    Ryan Stewart
    5 Jul 2015 | 12:41 am
    SEO is expensive as shit nowadays, isn’t it? I’m not talking about the cost to hire a good SEO agency, I’m talking about the internal costs to perform the work. The backlink checkers, the rank trackers, the keyword analyzers – the list goes on. At one point in my career I was spending upwards of $8,200 a month on tools alone. Luckily, we live in the age where website owners build free tools in exchange for website traffic, leads and upsells. Knowing where to find these websites will save you thousands. I’m feeling particularly giving this month (last week I gave…
  • Advanced Social Media Analytics: Driving Traffic With Data

    Ryan Stewart
    28 Jun 2015 | 5:00 am
    If you have questions, I’m happy to answer them. The best way to reach me is via Facebook community: Looking for KPI suggestions? Check out my mega list of 50+ meaningful KPIs: [Video] TL;DW (Too Long, Didn’t Watch) I always lead off with social proof because it’s important to understand what I’m going to tell you works. Over the last 3 months I’ve driven almost 16,000 visits from social media. Oh, and they’re all FREE. To be honest, I…
  • Steal Our High Converting SEO Proposal

    Ryan Stewart
    15 Jun 2015 | 12:00 am
    Ever wonder what your competitors put in their SEO proposals? I’m about to show you. In this post, I’ll cover: How to better qualify leads for higher close rates. Page by page the exact SEO proposal we use that has a lifetime close rate of 80%. A link to download the template – free, of course! To get the proposal template please visit our Facebook Group: CLICK HERE TO DOWNLOAD THE PROPOSAL. The proposal is pinned to the top of the group – simply click and download. Pre Qualifying Leads… We don’t send out a lot of proposals. The one we use is 35+ pages…
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    Red Square SEO » Blog

  • 5 Important Elements To Diversify in Your SEO Campaign

    27 Aug 2015 | 4:25 am
    Us and all SEO experts keep saying that any SEO campaign should look as natural as possible. Google and other search engines are getting smarter and smarter every day so they notice when you build thousand links in a day. They will also notice when you target a certain keyword and are focusing all your SEO efforts on that keyword. The key to a good and safe SEO campaign is uniqueness and diversification. As you know already, your content should be unique and well written, with keywords but not over-stuffed with them. We talked about it so many times, so today we’re focusing on…
  • How To Boost Your SEO With Social Media

    20 Aug 2015 | 4:48 am
    Do you remember those old days when you got excited about new restaurant you tried that you talked about it with your friends every time you saw them? Then they went and ate in the same restaurant and recommended it to their friends, too. The word spread, the restaurant was getting more customers and everyone was happy. Then social networking appeared online and all of that moved to the interwebs and social networking sites, from Facebook and Twitter to Yelp and Foursquare. Social Media and SEO are closely connected, as we wrote before. So many people are using at least one social media…
  • Google Disavow: What Is It And When You Need It

    12 Aug 2015 | 5:48 am
    As you know, our job at Red Square SEO is to build a great backlink profile for your website. Links we build are all high quality and coming from real, good websites. However, sometimes website owners end up with low quality links pointed to their site too. Reasons can be different, from intentionally taking risk with spammy links that webmasters regret later, to getting negative SEO links from your competition and being completely unaware of them until penalty hits the site. It could happen that you somehow have inbound links to your website from bad websites from adult or gambling niche.
  • On Page SEO Tips & Advice

    6 Aug 2015 | 4:27 am
    Checklists are a great way to stay organized and make every day life a lot easier. Same goes for managing a website or online business. Today we’re sharing with you one more SEO checklist that will surely help your rankings go up and satisfy both your readers and search engine crawlers. We have mentioned On Page SEO several times on our site, but it’s never a bad idea to repeat a good thing. Optimizing your website and content is first and key step in every SEO campaign. It’s not a hard task but can be time consuming and it’s easy to neglect some parts of it.
  • SEO Tips For YouTube Videos

    23 Jul 2015 | 7:27 am
    YouTube is one of the most popular websites in the world. There are billions of videos available to watch on this video sharing platform gathering 4 billion views every day. Every minute users upload 300 hours of videos to YouTube. Huge numbers, right? It would be a shame not to use them  You can earn a nice living by using YouTube for business, making videos for YouTube, interacting with your followers and sharing videos on social networks. Here are some YouTube SEO tips that can help you find your spot in the huge YouTube universe and make your videos more visible and easier to find.
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  • 3 Ways to Improve Your Website’s User-Friendliness and Boost Sales

    Ben Graves
    27 Aug 2015 | 11:08 am
    Effective SEO and PPC strategies can dramatically improve your bottom line, but ranking well in Google can only get you so far. If your website is difficult to navigate or hard on the eyes, visitors may not turn into invested leads, and might look elsewhere for your services or products. There are several ways to make sure your website’s design sufficiently complements your optimization efforts, getting visitors to stay and learn more about your company. Here are a few tips to help improve your website’s user-friendliness, ensuring that it assists with your business’s…
  • 4 Ways To Learn From Your Competitors’ SEO (And Then Beat Them)

    24 Aug 2015 | 9:39 am
    All business strategies need an idea of the marketplace, what is already available to consumers and how your business fits into all of this. SEO strategies are no different: small businesses need to be aware of what it is their competitors are doing online to bring in customers and what that means for them. After all, if your competitors have an excellent strategy which puts them ahead of you on Google, they could be stealing all of your potential customers! This post will highlight how to analyze your competition and get an idea of their SEO strategies, before turning those strategies to…
  • 3 Highly Effective SEO Tips for Competing With Big Brands

    18 Aug 2015 | 12:14 pm
    One of the cold, hard truths of SEO is that big brands have the upper hand. Big names are so established with consumers that they regularly get searches and clicks, enabling them to sit comfortably atop search engine rankings. Worse still, big brands have big teams and budgets to throw behind marketing strategies that further boost the public’s affinity for them, solidifying their SEO even more. This creates a blockade at the top of search engines that seems impossible for a smaller business to penetrate. However, it is entirely possible for a small business to compete against big ones,…
  • Why (And How) Local PPC Can Explode Your Local Business’ Profits

    4 Aug 2015 | 7:43 am
    Pay-Per-Click (PPC) advertising is a marketing method that will put your website into prime internet real estate for thousands of potential customers to see. It is the quick fix alternative to the long game of SEO, but of course it comes at a price. It’s this price that puts off many small business owners. While you only pay for the clicks that your ad gets, it can seem like a lot of money to spend, especially when you’re up against huge international companies with mega budgets that are always likely to outbid you. So how can you get the most out of a paid ad? The solution is…
  • The Ten Commandments of SEO

    28 Jul 2015 | 11:17 am
    It’s easy to feel swamped by SEO information. As an essential part of your small business’ online strategy, you need to know what you’re doing to get the best results. But with thousands of articles—both current and outdated, helpful and unhelpful—scattered around the internet about SEO, it might begin to feel like too much effort. This article compiles the ten basics of SEO in one convenient place, with actionable points which will help you build a more detailed understanding. 1. Thou Shalt Make the Internet a Better Place The constant shifting and updating of…
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    Web Design Resources, Web Development Resources and More!

  • Google Changes Can Affect Your Website And Page Structure

    Sita Gabriel
    11 Aug 2015 | 2:27 am
    Web Design Resources, Web Development Resources and More! %%BLOGDESKLINK%% Recently, a larger number of new website have changed their page structure, most of them have the following: a navigation bar with the color of the theme or template at the top of the screen a huge carousel of images (which are heavy for the website loading speed) 2-3 Google AdSense ads a number of articles if you scroll down. And Google doesn’t like this, at all! Put your content above the fold I’ll start with a simple image example:   The problem you have here is the user needs to scroll down the…
  • Everything You Need to Successfully Manage a Virtual Team

    Sita Gabriel
    11 Aug 2015 | 1:10 am
    Web Design Resources, Web Development Resources and More! %%BLOGDESKLINK%% Infographic brought to you by Wrike – Best Free Project Management Software Everything You Need to Successfully Manage a Virtual Team Sita Gabriel.
  • Web Typography Tools And Libraries: 11 of Them – Check Them Out

    Sita Gabriel
    10 Aug 2015 | 11:50 am
    Web Design Resources, Web Development Resources and More! %%BLOGDESKLINK%% Web typography tools, libraries and framework which will help you when your on a web development project. Sometimes it gets hard to choose the right typeface for your design, this being a crucial element to any web design project. Take a look below and pick your favorites. Enjoy! Font-To-Width Modular Scale DropcapJS HatchShow Type Rendering Mix GridLover LiningJS UnderlineJS FlowType TypeScale FFFFallback Web Typography Tools And Libraries: 11 of Them – Check Them Out Sita Gabriel.
  • WordPress Admin Tools: The Best 12 Plugins You Must Check

    Sita Gabriel
    10 Aug 2015 | 11:35 am
    Web Design Resources, Web Development Resources and More! %%BLOGDESKLINK%% A lot of you are WordPress admins, I am 100% sure of it. So in this article I am going to share with you 12 of the best WordPress admin tools out there to give you better control on your Admin panel. With this tools you can carry out your everyday tasks such as updates and backup, WP installation, traffic analysis, rounding up posts and authors, customization, security and more. Feel free to browse through the collection, download your preferred tools and enjoy being an awesome admin. If you want, you can drop a…
  • WordPress Alternatives: 12 Free CMS’s

    Sita Gabriel
    5 Aug 2015 | 11:43 am
    Web Design Resources, Web Development Resources and More! %%BLOGDESKLINK%% Well… everyone knows WordPress, it’s the most popular CMS in the World and from my knowledge, it powers more than 26% of the internet websites. It has a lot of plugins, features, themes, twicks and online support from the developers. There is no doubt, WordPress is in the first position, but there are plenty of alternatives, as you will see blow, I listed 12 of them. Note: all this WordPress alternative cms’s are free to use and also provide good functionality. So if you want to try something new with…
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    Quick Sprout

  • Be a Better Copywriter: 7 Lessons From 4 Legendary Books

    Neil Patel
    26 Aug 2015 | 8:00 am
    Although digital copywriting is relatively new, copywriting has been used for hundreds of years to sell products. Some of the best books on copywriting I have ever read were written decades ago. Some are even older than that. And it’s a shame that they don’t get the attention they deserve—mainly because we often equate new with better. But a lot of the new marketing and copywriting lessons and techniques you read about on blogs aren’t new at all. In this article, I’m going to break down seven lessons from the following four books: Influence by Robert B. Cialdini Scientific…
  • Don’t Get Fooled: 17 Questions to Ask Before Hiring an SEO Company

    Neil Patel
    24 Aug 2015 | 8:00 am
    Pretty scary, right? Hiring SEO help can make or break your company. A good SEO will get you on the path to making tens or hundreds of thousands of dollars per month, but a bad SEO could cripple any existing search traffic you get. It’s important to choose carefully, and that’s what I want to show you how to do today. If you’re thinking about hiring an SEO company, I’ve put together 17 questions that can help you make the right choice. You should ask these questions before hiring anyone so you know exactly what to expect. Finally, you don’t need to ask all of these questions, but…
  • 18 Tools for Better Content Creation: Improve Your Writing with Less Effort

    Neil Patel
    21 Aug 2015 | 8:00 am
    I create an immense amount of content. Currently, I post one massive blog post every weekday, plus I do guest posting. And I have other work too. The main thing I pride myself on is creating high quality content. In order to create a high volume of high quality content, you need to be as efficient as possible.  I’ve shared a few of my secrets with you in the past, but today I’m going to show you a collection of great tools that will help you create better content. If you use the right tools, you can create better content and more content and do it with ease. That’s the power of…
  • A Step by Step Guide to Modern Broken Link Building

    Neil Patel
    19 Aug 2015 | 8:00 am
    The Internet is broken… …literally. Millions of links become broken every day as hosting expires, sites mess up when they migrate, and typing mistakes occur. All of those events create one of the most consistent opportunities for SEO link building. Broken link building isn’t new; in fact, it’s been around for years. Download this step by step worksheet for modern broken link building. It’s a tactic that will never be exhausted because the Internet will always have new broken links.  Here’s what broken link building is in a nutshell: If you find a broken link on a…
  • The 8 Underused Components of Compelling Content That Readers Love

    Neil Patel
    17 Aug 2015 | 7:40 am
    Do you wonder why people don’t seem to care about your content? You’re targeting interesting keywords and sharing your content with the right communities but only get a few hundred views and a couple of comments if you’re lucky. If you’re in this situation, you’re doing most things right. But there’s at least one major thing holding you back. Most likely, it’s because your content isn’t quite good enough. Ouch. I know that stings. But the reason that it isn’t quite at the level it needs to be isn’t because you don’t know your niche or can’t write a good blog post.
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    Add People

  • Business Development Managers / Telesales Professionals

    26 Aug 2015 | 3:10 am
    16-20K basic dependant on experience, plus uncapped commission and a realistic OTE of 25-35K The Digital Marketing Sector is booming, and due to expansion Add People are looking to recruit experienced sales people for our offices in Altrincham. We seek experienced telesales people who come with a proven track record,  an interest in digital marketing is desirable but a willingness to learn is a must. We offer extensive training throughout your career, and the speed of your progression is determined by your success. Add People are a growing and expanding digital marketing agency, among New…
  • PPC Account Manager

    26 Aug 2015 | 3:09 am
    c16-23K basic OTE uncapped We operate in one of the few expanding market sectors in the World today. Add People are looking for driven, motivated individuals to join our expanding PPC team based in Altrincham. Working as an Account Manager you will be targeted to ensure a portfolio of accounts are managed effectively by maintaining business relationships to maximise internet marketing opportunities Whether you are just starting out and looking to embark on a career in digital marketing or you are an experienced PPC Executive we want to hear from you. An interest in digital marketing is…
  • Content and Off-page SEO Specialist

    26 Aug 2015 | 3:03 am
    Are you a graduate looking to break into the digital marketing sector? Or do you have some experience in digital marketing and are looking to accelerate your career? This is the perfect opportunity for someone new to digital marketing or someone looking to build on their digital experience! We are looking for a Content and Off-page Specialist to work within our technical team, supporting the organic digital marketing products and services the business currently offer, as well as future campaigns. The successful candidate will support the operations arm of the business by performing a…
  • Mobile-Friendly Websites: A Simple Guide for Small Businesses

    Gary Taylor
    7 Aug 2015 | 2:42 am
    Just because you can view your website on your mobile phone doesn’t mean it’s mobile-friendly. For your website to be successful it needs a mobile-ready design; and we’re going to explain why. Smartphones have revolutionised the way that we shop. With a slinky, slim-line smartphone in your pocket you can browse websites whenever you like, on foot, at work or in the car. Mobile commerce is rising, it’s climbing year on year, and this hasn’t gone unnoticed by Google. They have acknowledged the fact that billions of people are using mobile phones to search and shop online in 2015. Plus…
  • 16 Reasons Your Google AdWords Campaign Didn’t Work (And How to Fix it!)

    Jennifer Bennett
    1 Jul 2015 | 5:09 am
    Have you tried, unsuccessfully, to advertise your business online using Google AdWords? Perhaps you ended the relationship too abruptly. It may have been a case of: it wasn’t AdWords, it was you. As a small business owner you’ve probably heard about the benefits of advertising using Google’s pay-per-click advertising platform AdWords. AdWords can be extremely effective at driving highly relevant traffic to your website, and all business owners know that more website traffic usually equals more direct sales or leads generated. If you recently noticed your competitor’s website appearing…
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    #SocialPR Chat via @LisaBuyer

  • The Good Links: Measure Public Relations Using Google Analytics

    Yarden Cohen
    28 Aug 2015 | 7:50 am
    The influential blogger you’ve been pitching name dropped your product with a link back to your website – high five! The WSJ business and technology article mentioning your company just published, cheers! Your company just made the top 10 list of best companies to work for, party on! The blog post interviewing your CEO as one of the industry’s leading innovators just went viral thanks to his inspiring quotes, company happy hour!   How do you measure all that digital ink? With today’s access to advanced technology, the public relations industry must keep up with the data pace.
  • Live Streaming Public Relations with Periscope, Meerkat, and now Mentions

    Yarden Cohen
    19 Aug 2015 | 1:20 pm
    Live tweeting with just 140 characters? You’re doing it wrong.  Live streaming videos are the latest social media marketing tool that will take your brand to the next level. Press conferences, special events, company news announcements are now breaking the media barriers of real-time. Here’s how it works Both, Meerkat and Periscope, are live streaming video apps that allow you to share videos in real-time and adds a new distribution channel to your public relations strategy.  Both apps require you to link it to your Twitter account.  You can now record videos live and broadcast them to…
  • 5 #SocialPRSecrets I Learned From My Wedding

    Lisa Buyer
    14 Aug 2015 | 7:45 am
    Even though I’ve been using social media marketing as a PR strategy  since Facebook first launched, I still learn something new everyday—including on my wedding day! Just two weeks ago, I tied the knot at a beach wedding with our families on Anna Maria Island. Even though it was a small wedding, it still required the same planning and organizing as a large one. It reminded me of my social media marketing business and how clients—regardless of size and budget—still require and deserve proper project management and communication for success. And just like in social media business, our…
  • The Social Media Chill: 10 Holistic Ways to Unplug and Power Up

    Lisa Buyer
    6 Aug 2015 | 1:14 pm
    Social media can be killer and… a killer. “The way you think, the way you behave, the way you eat, and more can influence your life by 30 to 50 years,” says Deepak Chopra. It was this mindfulness that got my social media mind thinking: Could I be doing things in a better way to improve my personal and business outcome? And just like that, I decided to test it out. The social media “time out”. So I took a month off of my social media work life—well, sort of. July was my opportunity to take a timeout, recharge, and restore from the social media grind. It was my…
  • My First Week of Work Detox: A Sobering Experience to #CreateSpace

    Lisa Buyer
    14 Jul 2015 | 8:55 am
    It’s called work detox, a path to living a balanced business life in this connected and digital world. Clearing the slate, cutting the cord, unwinding, and creating more space to reavulate and access my business life—that’s what I set out to do for the month of July. Oh, and get married. I called it “Creating Space for Opportunity.”  In between my last-minute wedding planning, it was easy for me to visualize all the digital deleting, cloud organizing, and social media sorting I could do in 30 days. In fact, it seemed like the much-needed mindful makeover I so desperately…
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  • What Font Is Best For You? [Infographic]

    Arunshory M
    14 Aug 2015 | 8:47 am
    Do you know your Helvetica from your Calibri? What about your slabs from your scripts? Whether you’re a designer, blogger, editor or copywriter, you need to know which typeface is best for you. The history-filled infographic was produced by mediaworks that will help you determine which typeface is best for you. This graphic takes you on a history of typefaces and acts as a guide by examining into serif vs sans-serif, fonts for the web, fonts for print, unique fonts and the future of fonts. Take a look and check out what font is best for you. The post What Font Is Best For You? [Infographic]…
  • Google Becomes Division Of Alphabet and Sundar Pichai Appointed Google CEO

    Arunshory M
    11 Aug 2015 | 7:38 pm
    Google co-founder Larry Page said in a blog post that it had formed a new holding company called Alphabet ( Google would be a wholly owned subsidiary of that entity. Page will serve as CEO of Alphabet and Google co-founder Sergey Brin will serve as president, respectively, longtime Page lieutenant Sundar Pichai will take over as Google CEO. “What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google,” Larry Page said. “This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main…
  • Microsoft Launches Translator App For iOS & Android With Wearable Support

    Arunshory M
    10 Aug 2015 | 2:19 pm
    Microsoft has released its Translate app for iOS and Android that can be used on a wide variety of devices and supports 50 different languages. However, Google’s Translate app still supports only 27 languages for text and voice conversion. So Microsoft’s new mobile app brings them in tight competition with Google’s popular Google Translate software. Users can speak or type words or phrases into Microsoft Translator, which the app shows the translated text on the screen and then speaks it too. Users can also copy paste text into the app from other apps for faster translations. However,…
  • The Best Free and Premium WordPress Plugins of 2015 – 30 Pros Reveal Theirs [Infographic]

    Arunshory M
    8 Aug 2015 | 9:24 am
    Every year, hundreds of WordPress plugins appear and disappear. If the plugin developer releases regular updates that reaching more popular among users. However, the developer does not concentrate after the initial release that comes to an end. Here are the best free and premium WordPress plugins explore from this infographic. Best Free WordPress Plugins WordPress SEO from Yoast (12 Votes) Updraft Plus (2 Votes) PopupAlly (2 Votes) Sumo Me (2 Votes) WP Optimize (1 Vote for the rest below) Pretty Link iThemes Security P3 Plugin Profiler Edit Flow Launch Effect Revive Old Post Yoast Comment…
  • Researchers Create First Firmware Worm that Able to Infect Macs, Even Without Internet

    Arunshory M
    4 Aug 2015 | 9:06 am
    When it comes to PCs, Apple computers have always been touted as more secure than other PCs. Especially when it comes to security, their firmware couldn’t be penetrated. But that will not be true anymore, as a newly created self-replicating worm has shown. Wired reports that two researchers have found that several known vulnerabilities affecting the firmware of all the top PC makers can also hit the firmware of MACs. They have demonstrated a proof-of-concept worm for the first time. The researchers calling “Thunderstrike 2,” that would allow a firmware attack to spread automatically…
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    Smart SEO

  • Make Magic with Monitor Backlinks – The Ultimate SEO Tool

    Nathanael Vanderkolk
    10 Aug 2015 | 11:41 pm
    If you’re reading this then you probably are an SEO junkie, always looking for a better fix to all your SEO problems and queries! Through search engine optimisation, companies from various industries try to get an edge over their competitors in the online marketing segment. Organisations are setting aside a large amount in their annual budget to ensure that they win the battle for the top spots in the search engines. What is it about SEO tools that make them so popular? Obviously, the number one benefit of SEO tools is that they help you to improve your SEO rankings. But they help a company…
  • Seven Simple Ways to Get a Better Google Places Ranking

    Nathanael Vanderkolk
    30 Jun 2015 | 8:03 pm
    If you want to find information on a particular topic, what is the first thing that you do? You go straight to a computer or take out your mobile and open the Google webpage, don’t you? Most of you probably answered ‘yes’ to that question. One of the lesser known facts about Google search is that practically one out of five searches involves a particular location. This fact gave Google the idea to develop ‘Google Places’ which is a program that helps you to find local businesses easily according to what geographical location you enter. It is an extremely popular marketing tool,…
  • Boost your SEO Efforts with a Hotfrog Australia Listing

    Nathanael Vanderkolk
    14 Jun 2015 | 7:47 pm
    Local SEO is definitely a plus for any brick and mortar store, but very frankly, just about any business will benefit from additional local exposure. In this respect, Hotfrog is one local directory that you can showcase or list your business on; it gives your company or retail operations more exposure. This is one of the few Australian directories that approve only genuine quality businesses. At Smart SEO this becomes an integral part of our other SEO techniques that help spotlight your location on Google. What is Hotfrog Australia? Hotfrog Australia is essentially a free online business…
  • Studies Indicate That Mobile Ads Can Get You More Conversions

    Nathanael Vanderkolk
    31 May 2015 | 6:34 pm
    This is what a recent study conducted by Marin Software claims. The study indicates that Smartphones are the latest media that you must use to reach your mobile audience, who not only uses them just for staying connected but also for making financial decisions. As more and more people are becoming dependant on mobile internet, scope of mobile ads is on a rise. When utilised appropriately, these devices can contribute to about 30% of your conversion! 30% is a big share and therefore, you must not ignore this medium while preparing your marketing budget. Most businesses haven’t yet taken…
  • Is your Business Website in Sync with the Mobilegeddon Update?

    Nathanael Vanderkolk
    26 Apr 2015 | 8:14 pm
    The minute people get an inkling that Google is going to make changes to its algorithm, Webmasters everywhere get into frenzy and small business owners know that the changes are going to have some impact on the way the search engine perceives their business websites. April 21 was the day Mobilegeddon was unleashed on the world. Google had announced this a few months in advance and it set everyone wondering about how it was going to impact them. Let’s take a look at what Mobilegeddon is, its implications and how it changes things. About Mobilegeddon It’s an update to Google’s algorithm…
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    Branica Guest Blogging and Blogger Outreach Services

  • Affiliate Marketing for Dummies – Start Making Money in 3 Easy Steps

    27 Aug 2015 | 7:39 am
    If you want the cold hard truth about Affiliate Marketing explained in a simple and to-the-point manner, you just landed on the right page. Out of all the monetization opportunities available on the internet, Affiliate Marketing is arguably the best option because it can automate at some stage your revenue stream; that means your website can become self-sufficient and generate revenue with minimal effort on your end. Moreover, it could also become an asset that could be sold on sites such as How I have achieved a $3.000/month passive income through Affiliate Marketing? Long story…
  • How The Blogging World Has Changed Over Time

    Will Hughes
    26 Aug 2015 | 1:41 pm
    Looking back over the years, it’s amazing how far blogging has come and how it has evolved. Although pretty much every niche and market is now heavily saturated with bloggers, it’s still worth jumping on-board to bring your own, unique voice to the community. Let’s take a look at some of the things that have changed with time… Followers Are Less Common In the past, people would often follow your blog, to keep abreast of updates. With the demise of Google Reader in summer 2013, it seems as though most people now head to social media to hear of new updates. Just because no-one is…
  • 5 Steps To Get Your Blog Started

    Will Hughes
    21 Aug 2015 | 11:20 am
      You haven’t started your company’s blog yet? Maybe you’re a new business or you have a brand new website. Either way, it’s time to get this ball rolling! Starting your blog doesn’t have to be daunting at all. With surprisingly little effort, you can keep on top of this integral part of your website. Here are a few tips for getting your blog off the ground, so you can start reaping the benefits of fresh content… Just Go For It Don’t worry about the right place to start; just go with what’s going on today, either in the news or within your company. You can attempt to…
  • 6 Best London Bloggers That You Should Check Out

    17 Aug 2015 | 10:36 am
    Do you love London? It should come as no surprise that there are some fantastic blogs out there, centred around this fine city. Let’s take a look at some of the ones that stand out the most… Eat Like A Girl To start with, Eat Like A Girl is a food blog, created by Londoner, Niamh. You won’t always find her in London, however, as she takes her culinary interest across the world. On her blog, you will find gorgeous food pictures, and recipes from international local grandmothers and restaurants. Niamh also creates her own recipes, and even has her own cookbook.
  • The Finer Points Of Content Marketing: How To Get It Right

    Will Hughes
    13 Aug 2015 | 9:47 pm
    Content marketing is often approached half-heartedly, as more and more companies see it as a prerequisite, and don’t give it the attention that it deserves. In order to create a successful campaign, you have to expend a lot of time and effort, if you want to get results. Here are just some things to keep in mind, while you consider creating a content marketing strategy that works wonders for your company. Streamline Your Assets Don’t try to create pieces of content that you think will appeal to everyone. Choose your audience, and streamline your assets to suit their purposes. Trying to…
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    SEO Experts

  • Google AdWords or SEO? Why choose both?

    28 Aug 2015 | 11:27 am
    Google AdWords or SEO? Why choose both? Search engine optimization and Google AdWords are the 2 main components of SEM or search engine marketing and if you want to run a successful digital marketing campaign, then you definitely need to make the most of both of them. While they are different from one another, there are many situations when you’re going to need to use them both together and separately, based on your marketing goals and also your business. In the paragraphs below, we’re going to focus more on both of these effective marketing tools in order to finally answer the…
  • How Google’s +1 Button Affects SEO

    6 Aug 2015 | 12:01 pm
    Ever since the days of Google Buzz, the “+1 button” has been a mystery for both content producers and users as well. Some people may think that it shares some similarities to the “Like” button used by Facebook, but Google’s +1 button doesn’t actually share content to a user’s social stream. So what is it? Defining the Google +1 Button According to Google, the +1 button is a very helpful feature that allows people to share and also discover relevant content from users they already trust and know as well. There are different types of content that users…
  • Why Link Building Is NOT the Future of SEO

    17 Jul 2015 | 6:45 am
    Why Link Building Is NOT the Future of SEO Over the last few years, SEO focused almost entirely on link building since this was and still is a good way to impact rankings. While it’s true that linkbuilding does help ranking, there is a great misconception many internet marketers and website owners have and that is focusing too much time on building links. But if you shouldn’t be spending your time on building links, what should you be focusing on? Well, as most companies would agree, it’s user experience and that’s because this is one of the main factors that can affect…
  • What Does Google’s Algorithm Change Mean For Your Business

    15 Jul 2015 | 7:58 am
    What Does Google’s Algorithm Change Mean For Your Business As a small business owner, it’s essential to become aware of how much Google can influence your success. It’s also very important to know that Google is always changing and adapting its algorithms not only to reflect trends in society and technology, but also to improve its services. However, recently, Google has rolled a series of changes to its search algorithm that’s going to greatly affect the way you are ranked as a business when someone surfs the web on a mobile device. So what are these changes that you need to…
  • Quickest Way to Build PR9 Backlinks from the Top 12 most popular Websites

    9 Jun 2015 | 10:51 am
    Quickest Way to Build PR9 Backlinks from the Top 12 most popular Websites To get to the top of the Google Search Engine – or any other search engine – you need to develop the best Search Engine Optimization (SEO) for your blog. You need to be an SEO expert – on-page, off-page and all other tactics. At the same time, developing the best quality backlinks will help secure those top search engine ranks. What back links can do, there are several ways to create back links, and today I want to talk about the best method to build PR9 backlinks to the most popular social networking…
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    Think A Mentor

  • 12+ Free Coming Soon & Under Consturction WordPress Themes

    Think A Mentor
    29 Aug 2015 | 5:00 am
    Inside the following post I provides you with 15 best free Coming Soon & Under construction WordPress themes. These free themes will help you The post 12+ Free Coming Soon & Under Consturction WordPress Themes appeared first on Think A Mentor.
  • 10 Free and Premium Newsletter WordPress Plugins

    Think A Mentor
    26 Aug 2015 | 11:10 pm
    To create your company or campaigns effective, you have to have to involve using the Newsletters. If you are a online service/product The post 10 Free and Premium Newsletter WordPress Plugins appeared first on Think A Mentor.
  • 30 Best Real Estate WordPress Themes

    Think A Mentor
    22 Aug 2015 | 5:04 am
    If you own a real estate business, you must run a website and theme does a real matter for running a website. This The post 30 Best Real Estate WordPress Themes appeared first on Think A Mentor.
  • Top Magazine WordPress Themes

    Think A Mentor
    16 Aug 2015 | 3:18 am
    Today I listed up 10 best magazine WordPress themes. The themes are highly created for magazine site. But, you may create personal blog, photography, The post Top Magazine WordPress Themes appeared first on Think A Mentor.
  • Best Shopping Cart CMS in 2015

    Think A Mentor
    14 Aug 2015 | 3:16 am
    E-Commerce is everywhere. So if you’re thinking to choose an online business or online store, first you’ll have require a good eCommerce The post Best Shopping Cart CMS in 2015 appeared first on Think A Mentor.
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    Digital Information World

  • Devising A Mobile Content Strategy For Optimum Content Accessibility - #infographic

    28 Aug 2015 | 8:00 pm
    Those days have passed when owning a mere website was sufficient for promoting your business products and services. Today, irrespective of the amount of time and effort that you put into creating the website, failure to make your content accessible can make you lose valuable clients/customers. If you surf the internet, you'll come across hundreds and thousands of best websites that are equipped with content that looks great on every mobile device and platform. It is purely the mobile optimization of your content that enables you to reach out to a wider group of audiences.Well, it actually…
  • How To Improve SEO With #SocialMedia Marketing - #infographic

    26 Aug 2015 | 8:00 pm
    Are you wondering how to leverage social media to improve your SEO results?"It’s important for social media managers to understand that many of the strategies and techniques you use for your social media marketing campaigns can have an effect on your SEO. The key is knowing how to tackle your social media campaigns with the SEO mindset."In this handy infographic, produced by Sproutsocial, you’ll discover some tips and tricks to use social media to improve your search rankings.
  • 4 Ways Blogging Can Contribute To Site’s #SEO Strategy

    25 Aug 2015 | 8:00 pm
    According to research, there were around 47 billion web pages in Google index by May this year. For a business trying to stand out from 47-billion page crown to find new business, this is not good news.Online marketing is all about creating and nurturing meaningful engagement, especially for businesses with longer sales cycles. This means you build meaningful relationships with your page visitors so that they come to rely on you as an industry expert in your field and trust your message. This engagement also attracts search engines to your business.Having a blog provides an effective platform…
  • How to Effectively Use Visual Storytelling In 2015 - #infographic

    24 Aug 2015 | 8:00 pm
    The average human attention span is now shorter than a goldfish’s -- seriously. A recent Microsoft study found that the average human attention span has fallen from 12 seconds in 2000 (or around the time mobile phones hit the scene) to eight seconds today. In comparison, scientists believe that the goldfish has an attention span of nine seconds.We are constantly bombarded by texts, tweets, push notifications, ads, Facebook posts, emails and more, and our brains get hooked on all that stimuli. We crave more and more new information, and it can be difficult to pay attention to any one thing…
  • Connect With Your Audience: Your Agile #SocialMedia Marketing Template For Success - #infographic

    23 Aug 2015 | 8:00 pm
    "An agile marketing strategy keeps your team connected with your audience, and utilizes the newest technology to communicate with them. You have to set goals, execute, measure, and adjust for success.The benefits of properly communicating with your audience are clear, so check out this infographic for tips on how to keep in touch with your customers in this social landscape, broken down by each platform."
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    Gotch SEO

  • Internal Linking 101

    Nathan Gotch
    28 Aug 2015 | 10:12 pm
    Building internal links is the single easiest and most evergreen SEO strategy there is. You don’t have to be an SEO geek to understand it. I promise. After you read this article, you’ll be able to go to your website or blog and start creating effective internal links right away. Sound good? Let’s start: What […]
  • Q&A Friday #4: Foriegn SEO, Links Per Month, Google Dance

    Nathan Gotch
    28 Aug 2015 | 8:04 am
    Welcome to week four of #AskGotch Q&A Friday! In this week’s session, I’ll be answering three questions about PageRank, spun content, link building, and the Google Dance. If you haven’t already, please make sure to submit your questions so we can answer them on future sessions! Question #1: How do you do SEO in other countries? […]
  • How to Get More Blog Comments

    Nathan Gotch
    24 Aug 2015 | 7:05 am
    Understanding how to get more (real) blog comments is a struggle for most beginner bloggers. I know this because I was there! Sure, I don’t get 200 comments per post like Marie Forleo does, but I consistently get comments on every article I publish. This isn’t by accident. What I’m about to show you will […]
  • Q&A Friday #3: Subdomains, Formal Education, Link Velocity

    Nathan Gotch
    21 Aug 2015 | 7:32 am
    Welcome to the third session of #AskGotch Q&A Friday! If you haven’t already, make sure you submit your questions for next week. Question #1: Can subdomains (blogger,tumblr) outrank high level domains? Great question. The answer is “Yes”, but only in rare circumstances when the competition is extremely low. Search “truth about quickness reviews” and you’ll find […]
  • Q&A Friday #2: Anchor Text, Competitor Analysis, PA & DA

    Nathan Gotch
    14 Aug 2015 | 1:53 pm
    Welcome to the second session of #AskGotch Q&A Friday! The questions continue to pour in and it’s AWESOME. I love answering these questions for you guys, so please make sure you submit yours HERE. Question #1: Competitors are using 10-20% exact match anchor text and ranking higher than me. What should I do? I get […]
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  • Google Search Console: The Basics {Screenshots}

    Craig Kirkby
    28 Aug 2015 | 1:52 am
    Author: Craig Kirkby Google Search Console: The Basics {Screenshots}   Google provides website owners with the tools to monitor and manage aspects of their website in terms of search engine suitability. What was formerly called Google Webmaster Tools is, at time of writing, now called the Google Search Console. (If you don’t know it by now, Google is […] The post Google Search Console: The Basics {Screenshots} appeared first on SEO WEB DESIGNS.
  • SEO Juice: A Messy Metaphor?

    Craig Kirkby
    16 Jul 2015 | 1:45 am
    Author: Craig Kirkby SEO Juice: A Messy Metaphor? You’ve no doubt heard of the concept of SEO Juice, right? Your PageRank potential is likened to juice, and your site, re-imagined as a juice carton. Inbound links (aka backlinks) are thus viewed as yummy rivers of SEO juice flowing into your website, nourishing your PR potential with all it […] The post SEO Juice: A Messy Metaphor? appeared first on SEO WEB DESIGNS.
  • Beyond Great Content: Shred the Floccinaucinihilipilification

    Craig Kirkby
    16 Jun 2015 | 1:00 am
    Author: Craig Kirkby Beyond Great Content: Shred the Floccinaucinihilipilification Yes, content is important to SEO. Wait, let me say that again. Great content is absolutely critical to SEO. But the game has changed, and the goal posts have shifted. Google is demanding more. Great content is not enough anymore. We’ve gone beyond great content. Why? Well, Google is […] The post Beyond Great Content: Shred the Floccinaucinihilipilification appeared first on SEO WEB DESIGNS.
  • Google goes Mobile Gaga, For Real!

    Craig Kirkby
    27 May 2015 | 3:15 am
    Author: Craig Kirkby Google goes Mobile Gaga!   A long-held belief stated that Google gave more weight to websites that were compatible to mobile devices. This was based on the obvious reality that more and more people were searching the Internet using their iPhones and smartphones. Now, there is no more need for speculation or guesswork. Google has […] The post Google goes Mobile Gaga, For Real! appeared first on SEO WEB DESIGNS.
  • WordPress.COM or WordPress.ORG?

    Craig Kirkby
    24 May 2015 | 8:37 pm
    Author: Craig Kirkby WordPress.COM or WordPress.ORG? WordPress is the one of the world’s most popular website Content Management Systems (CMS), and it comes in two distinct forms: .COM or .ORG. If you’re confused, you’re not alone. Although they’re both part of the same happy, if not a little inbred, family, they serve different purposes. And if you’re looking […] The post WordPress.COM or WordPress.ORG? appeared first on SEO WEB DESIGNS.
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    Full Tutorial or Guide for beginners

  • Interesting Facts about Bloggers & Blogging- Did you know?

    sugandha chejara
    28 Aug 2015 | 12:49 am
    Blogging can’t be defined in one word. It’s a combination of various things which not only empowers us, but also liberate us for the better good. We, ShoutMeLoud Team created these graphics to create awareness about blogging & what it can do for you. Feel free to suggest more ideas & selected ideas will be converted into graphics. For now, check out & share these interesting facts about blogging. Blogging is known for becoming a writer! #DidyouknowClick To Tweet   Blogging is known for discovering yourself. #DidyouknowClick To Tweet   Blogging is known for…
  • How To Grow Your YouTube Channel With vidIQ

    sugandha chejara
    27 Aug 2015 | 6:30 pm
    Is your Youtube channel growing the same way your competitors are growing? I’m a Youtube publisher from last 4 years & I struggle with publishing new videos at regular interval. Publishing is not the only problem I have, as I find it hard to get enough (decent) views on my uploaded videos. I always wondered, is there any trick that I’m missing that is blocking my growth on Youtube. I use GraphicalTube to create converting cover image for all my Youtube channels (for $19 one can get unlimited access) & I use YouTube viral growth plugin to get more Youtube subscribers…
  • Easy Affiliate Links: A Free GoCodes WordPress Plugin Alternative

    sugandha chejara
    26 Aug 2015 | 1:25 pm
    Are you into affiliate marketing & looking a way to optimize your affiliate links? In the past, I have mentioned about free Gocodes WordPress plugin that I use to manage all my affiliate links. Not sure why, but today Gocodes plugin was pulled out of WordPress plugin repo & now there is only a few such free affiliate link manager plugin left in the WordPress plugin repo. One of them is Pretty link which is free for the lite version & have a Pro version with advanced feature. Pretty link is indeed a great plugin for a serious affiliate marketer, but most of the newbies of affiliate…
  • How to Prepare YourSelf for First Stage Presentation

    sugandha chejara
    26 Aug 2015 | 1:29 am
    Stage presentation is always fun, as you will be showcasing your talent in front of the audience who are there to listen to you. But, when you are giving your first stage presentation in front of many people, it’s scary and at times it can go completely wrong. Especially if you don’t prepare yourself & on the stage for the first time, the sudden rush will make you look stupid, as you might not be able to speak anything for minutes. You know that awkward silence?. It’s very important to be mentally prepared before the presentation, to ensure you end up speaking…
  • The Easiest Way To CleanUP WordPress Database- WP Sweep

    sugandha chejara
    24 Aug 2015 | 6:30 pm
    “Error connecting database.” “My WordPress site is too slow.” “Is my hosting sucks?” How may times have you faced the similar problem as above or seen WordPress users complaining about such issues? There could be multiple reasons for the above issue & one of them is the database of your WordPress blog. Even if you haven’t faced the above issues, it’s important for you to clean up your WordPress database on a regular interval. This could be a week or a month depending upon how regular you post or how big your WordPress blog is. Here at…
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  • Eliminating Click Fraud in Your Account

    Imran Pasha
    28 Aug 2015 | 6:08 am
    Most search engines today assure their ad platforms are integrated with an anti-click program to tackle the issue of click fraud. The advanced algorithm in the program detect the invalid filters in real time and chalk out invalid clicks even before campaigners are charged. However, these filters cannot be relied on to eliminate all fraudulent clicks. In such case, the only way out is to keep a tab on the account. Below mentioned are few manual analysis solutions you can adopt to curb the menace of fraudulent clicks. Set up IP exclusions You can sort out the clicks coming through IP addresses…
  • Key Indicators That Suggest Your SEO Is On Track

    Miten Parikh
    26 Aug 2015 | 5:38 am
    When it comes to SEO, its natural that your client is happy with you when he gets leads and sees an increased traffic to his website. Though SEO results may take time, months and even a year to show up, conveying to the client the same can become tricky. But there are certain indicators, discussed below which you can share with your client to show him that your efforts are paying off. Increase In Unique Keywords You can create a report of unique keywords that led visitors to your website. You can easily find such keywords in Google Analytics. If you are getting traffic through unique…
  • Cortana for Android Is Now Available Officially

    Sunil Prajapati
    25 Aug 2015 | 6:12 am
    Microsoft has officially released the US beta version of Cortana for Android. The company would also be launching the iOS version soon. Susan Hendrich, Program Manager at Microsoft said in the official blog post, “You will also see a few differences between what Cortana can do today in her “native” environment (Windows) and in the app on Android. For example toggling settings, opening apps or invoking Cortana hands-free by saying “Hey Cortana” are only available on Windows for now. As with all betas, we are continually improving the experience and will incorporate feedback along the…
  • 65% Of Search Results Are Served By Google

    Rituraj Borooah
    25 Aug 2015 | 6:08 am has released the analysis of the U.S desktop search review for July 2015. The report depicts Google currently holds 64% of the search queries while Bing serves only 33%. Though the majority of organic searches rest with Google, the search engine’s market share has gone down to 65% from last year’s 67.6%. Here’s a screenshot of the report: Source: With Bing all set to acquire AOL, the query volume of Bing-powered searches would come close to 34.3%. The post 65% Of Search Results Are Served By Google appeared first on Riseinsight.
  • IBM Launches LinuxONE Mainframe Servers For Enterprises

    Sunil Prajapati
    18 Aug 2015 | 6:16 am
    IBM has launched LinuxONE, a Linux-only mainframe for enterprises. ‘Emperor’ is the largest of these systems, designed especially for large enterprises while Rockhopper is for medium-sized businesses. LinuxONE has the potential to scale up to 8,000 virtual machines. It is based on z13 mainframe computer, which is the best cloud-based system. This system has been developed for large-scale mobile transactions. It is considered as the world’s fastest microprocessor as it’s transaction response time is in the milliseconds. The company has said that the system will work with different open…
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    A Visual Business

  • Sprinkle & Don’t Stuff Your Keywords in Content

    Kristen Wilson
    12 Aug 2015 | 4:55 pm
    Keyword research is important when working on content marketing and that can go for websites, blogging, Adwords or PPC campaigns and even to print marketing; but here, we are talking about internet marketing.  On the internet, you want to use words that are associated with your business (keywords) but words that your consumers use, not just you.  There will be many variations and don’t you worry, Google is smart enough but you have to be sure to put these keywords in your blog/website content. But in order for the consumers to find your stuff, the search engines have to find it to index…
  • Get Your Crazy in Check

    Kristen Wilson
    5 Aug 2015 | 4:22 pm
    4 Tips for Sanity Management as an Entrepreneur As an entrepreneur there are many things calling for your time and attention not to mention the day to day ‘stuff’ that has to be done at home and etc.  Starting a business or just keeping it going (like that… just keeping it going, like that is a small task) is an ongoing stressor that doesn’t seem to go away for many. Who am I kidding, it won’t, and that’s just part of life as an entrepreneur, just saying. Since your income is dependent upon the success of your business, you have a lot to juggle, and again, that doesn’t take…
  • Just Because You Can – Doesn’t Mean You Should, Seriously!

    Kristen Wilson
    29 Jul 2015 | 3:53 pm
    Many entrepreneurs and business owners have that “I can do everything” mentality and quite honestly, I have had it too. (maybe still do, on some things, but shhh!) However, the harsh reality is we really can’t do it all and we shouldn’t! Your entrepreneurial skills We all have different skill sets, making us more useful and effective in certain ways over others. This kind of mentality is what often leads to a compromise between the quality of output and our ultimate productivity.  Think about it, we just aren’t that good, at everything.  This is why it is incredibly important,…
  • 6 Reasons Why You MUST Build Your List Right NOW

    Kristen Wilson
    22 Jul 2015 | 7:40 am
    Your list is your business money maker! Sure, your product or service combined with you and your experience is what people pay for but you have to get it TO them. Having a product and sitting it on a shelf where nobody could see is rather pointless so getting it out there to your consumers is key. Short and true story…. I started my business when moving to Texas, from Virginia 2 years ago and was slow and steady in doing ALL the things entrepreneurs need to do for their business. I was hesitant on creating my list, my email marketing campaign because it was foreign to me and well, I had…
  • Get Your Own Web Estate!

    Kristen Wilson
    15 Jul 2015 | 4:01 pm
    Web Estate…. you know, real estate on the web! When you are looking to buy a house, there are several things that you consider and usually where it is located will make the difference.  I just had a training – sales and marketing with a social media spin with a group of Realtors the other day and made this point to them, since the price of a house has so much to do with … location, location, location!  But today, I want to talk to you about your website location, your web estate. Your website’s location With so many different website platforms out there and so many different…
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    Rise to the Top Blog

  • 12 Content Marketing Myths You Should Know

    Anant Patel
    28 Aug 2015 | 3:10 am
    Internet marketing continues to boom and companies are quickly building their online presence to attract more customers and increase their sales. Businesses have gone global and with an extensive amount of products available online, one could find anything on the web. However, there is one crucial factor that drives traffic towards an online campaign and that’s your website’s content and it’s an integral factor that keeps online users engaged. It’s true! Apart from the website designs and layout, content helps to keep the website functional among the users. Thus, if your…
  • What is a Purpose Driven Landing Page?

    Tiffany Rowe
    27 Aug 2015 | 3:10 am
    When it comes to your online marketing strategy, where are you focusing most of your attention? If you’re like many other business owners, you’ve probably devoted a majority of your energy and efforts on driving traffic to your website. However, all of the engaging content, great website, PPC, and Google AdWords campaign in the world isn’t going to do you any good, if your website’s landing page doesn’t give users what they want when they click on your call to action and ads in search engines. Unfortunately, many landing pages fail to get the job done, and actually end up…
  • How to Use Hootsuite for Instagram

    Nicki Lamont
    26 Aug 2015 | 3:10 am
    Every profession in the world has tools that make their job easier. Doctors have stethoscopes, construction workers have measuring tapes, and social media managers have something that’s just as essential to streamlining their own daily activities: Hootsuite. If you aren’t already familiar with Hootsuite, it’s basically a tool that allows you to create, schedule, and publish updates, pictures, and posts on a variety of social media platforms and for a variety of clients, all in one place! For those of us who do social media for a variety of businesses, or even for those who simply run…
  • This Week in Internet Marketing 2015 08 25

    Cherry Kwan
    25 Aug 2015 | 8:48 am
    Happy Tuesday everyone! This Week in Internet  Marketing, we’ve gathered some of the best stories and articles on the web. We’re looking at the power of email marketing and social media, ways to improve your mobile search performance, and how your business can convert more customers using location. We’ll also be looking at the power of phone calls and tips on amplifying your content ROI. Social Media for Email, Email for Social Media According to research, email marketing engages with customers more than social media networks like Facebook and Twitter. In fact, 25% of…
  • 65 Facebook Acquisitions – The Complete List! [INFOGRAPHIC]

    Steve Toth
    24 Aug 2015 | 6:00 am
    Facebook or should we say, “The Facebook,” was created by Mark Zuckerberg in February 2004. Initially created solely for college students attending specific schools, Facebook reached one million users in just 10 short months after its inception. Ten years later in 2015, Facebook has nearly 1.5 billion users! And this doesn’t include its other properties like WhatsApp, Instagram, and Facebook Messenger just to name a few. During this wave of extreme growth, Mark Zuckerberg has acquired 65 companies by the August of 2015. Facebook’s largest acquisition so far has been WhatsApp…
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    Elvin Web Marketing » Blog

  • Google Book an Appointment Feature in Testing

    Oliver Neely
    24 Aug 2015 | 5:26 am
    Book an Appointment Direct From the Search Results Over the past month Google has been testing a new feature which allows searchers to book an appointment direct from the search results. The search giant regularly tests new ideas for its flagship search engine, they are generally shown for a small number of search queries.  Many of these ideas don’t make it to light, however this latest poses some interesting questions. The proposed feature means that searchers can make a booking with a local business from the search or Google maps pages.  The booking form is provided by a third part and…
  • Local SEO Statistics Every Business Should Know

    Oliver Neely
    21 Aug 2015 | 5:25 am
    There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing to increase their online marketing, in response to the proven increase in local searches. Mobile and local SEO represent a serious opportunity for local brands to reach laser targeted customers, generate more brand awareness & increase sales for very little investment. Since Google updated their local search algorithm back in 2014 it has become far easier for smaller, local businesses to compete in the search rankings, and many are taking advantage too. Over the…
  • What Makes a Good Website in 2015?

    Oliver Neely
    10 Aug 2015 | 2:27 am
    Looking to build a new website, or get more out of your existing site? A website can be an extremely valuable asset to any business; they are a relatively low cost & highly flexible form of advertising.  But what do you need for an effective website that generates a return on investment for your business? What makes a good website?   A good website gets to the point A good website should get to the point quickly.  When people visit your website they usually have an idea of what they are looking for, if they don’t feel they can find an answer to their problem they will quickly…
  • Why White Hat SEO is best for Your Business

    Oliver Neely
    6 Aug 2015 | 6:17 am
    When it comes to choosing the right SEO strategy for your business, it can seem like a bit of a minefield. Since SEO is often changing, any advice you find could be long out of date by the time you read it.  Even when you think you’ve got it right Google can quickly change the goal posts, pushing your site back down the search results, or even out of Google altogether… SEO is a long term strategy so no business wants to spend months on their SEO to find they’ve lost their rankings at a later date.   Do you know what you’re paying for? How can you guarantee that the SEO…
  • Why is my website not performing?

    Oliver Neely
    4 Aug 2015 | 12:15 am
    Wondering why your website is not performing the way you hope?  Is your website failing to generate new enquires, phone calls & sales for your business? If your day to day job isn’t online marketing it can be confusing to know where to start when you find your website is not generating the results you desire. No one can find your website? Visitors leave your site quickly after arriving Visitors don’t convert into paying customers   If any of these problems are true for your website then you will be able to benefit from this list. Follow the common causes for poor website…
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    ThinkSEM » Blog

  • What Is A Landing Page, Anyway?

    Sarah Danks
    27 Aug 2015 | 8:12 am
    As a Part 2 to my “Introduction to Pay-per-click” post, I’m going to talk about landing pages. Specifically, what the hell they are, why you use them, what they’re NOT and why you need a custom landing page vs. using your website as a destination for paid traffic (most of the time). So, once you’ve decided to embark on the PPC train, you need to have a place to send your paid visitors. Wherever you decide to send them — be it a page on your website or a custom, standalone page — it’s called a landing page. What does a landing page do? Well,…
  • Introduction to Pay-Per-Click Marketing

    Sarah Danks
    20 Aug 2015 | 8:04 am
    In this post I’m going to give a basic introduction to the world of pay-per-click marketing. Here I’ll discuss four main areas: What is Pay-Per-Click? Features and Benefits of PPC How can PPC marketing help your business? Introduction to some PPC platforms First off… What is Pay-Per-Click Marketing? Pay-per-click — or PPC — is a model of online marketing wherein advertisers pay when their ads are clicked in the search engine results pages (SERPs) or on affiliate sites. Essentially you’re buying traffic. PPC is also known as cost-per-click (CPC) marketing,…
  • Expandable Sitelinks for (Some) Google Mobile Search Results

    Sarah Danks
    18 Aug 2015 | 8:10 am
    This morning I read on Search Engine Land that Google’s playing with/rolling out/has launched expandable sitelinks for mobile organic searches. Shree Vaidya noticed it this past weekend, evidently. It would seem that Google still needs to iron out their process for picking the pages listed in these expandable dropdowns; Shree noticed some inconsistencies with the navigational options. And, how big does your website have to be in order for Google to “give” your mobile search result these expandable sitelinks? Obviously our site isn’t deemed big/important enough…
  • 13 Optimization Podcasts you should be listening to

    Jenna Redfield
    14 Aug 2015 | 9:55 am
    Podcasts have had a renaissance recently, as we recently blogged about, and many agencies, startups and businesses have created them to share their knowledge and content with their audiences. During a recent twitter chat, ThinkSEM mentioned listening to podcasts as a way to increase our knowledge about SEO,  Conversion Rate Optimization and PPC and several people asked what the best podcasts were to listen to. We’ve thought it over and picked out some of our favorites (you can click the image for the itunes link). Here are 13 podcasts that we recommend (in no particular order).
  • Keyword Research Tools To Propel Your Business Forward

    Sarah Danks
    13 Aug 2015 | 8:39 am
    If you have a business website, then you know keywords are paramount to your online success. And not just ANY keywords. But, which ones to use? How to incorporate them into your content? How do they work within the structure of your website — e.g., how to use keywords in your URLs? And, of course, the precursor to all of that: How do I FIND the best keywords for my business? Don’t fret. I’m here to tell you how to get started. Getting Started With Keyword Research First and foremost, you need to make a list of all your business’s service areas/products. Within each…
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    ZuanSEO USA Blog

  • Preparing your CRO Tactics for 2015

    Amanda Rose
    7 Aug 2015 | 2:44 am
    Basically, Conversion Rate Optimization (CRO) is the process of optimizing a website to increase the number of conversions. Conversion is if the user makes an action you want; such as to make a purchase, sign up for a premium account, subscribe to your newsletter or anything you may want him/her to do when they visit your website. Similar to other marketing techniques, CRO too have its own target, benefits and methods to optimize a website for conversion. And, in this article, you can find the CRO tactics or trends to be focused in 2015. How are the Tactics prepared? One of the best ways to…
  • Google Loves To keep Your Things Secure!

    Amanda Rose
    15 Jul 2015 | 11:57 pm
    Yes! Indeed, Google gave its way to protect your documents, files etc. You can go ahead in clicking a disable option so that no one can download your file nor print or copy. Developers can do this with API. Once you disable all those features you can visualize the export option that you have been disabled. Thus this makes people tough to make a copy of that file. But there are other ways to getting a copy by a camera but, having an outer layer is little per cautious. Thus this feature is all ahead started for the Web user. Sorry, Mobile user! You are little away from the usage! The post…
  • What’s New with Google Trends Tracking Strategies?

    Amanda Rose
    19 Jun 2015 | 2:54 am
    Google Trends has redesigned its home page and has updated its strategy to track trending topics from YouTube and Google News in Real-time!! It is big news as Google Trends is catching up number of news which is getting constantly being updated each minute. Its tracking strategy is focused on YouTube and Google news to identify the new trending topics of real time. Surprisingly Google had announced about all new updates including today even a minute by minute update too. Integration of YouTube and Google news made it easier to collaborate and determine the new updates. HomePage After Redesign…
  • Being Aware of Voice Search and its Growth

    Amanda Rose
    18 May 2015 | 2:45 am
    Search engines are our best guide and everyone will agree that (at least most). They give answers to almost anything we ask and sometimes even suggest answers for questions on your mind. How did search engines made this possible? Through their own algorithms and techniques that help them better guess what you may search and what you may expect for your search term. And the next thing those search engines and technology people are targeting is to guess what you ask through voice search and return any relevant results to you. Growth of Voice Search The growth of voice search and the expected…
  • Image Search: Seven Ways Bing is better than Google

    Amanda Rose
    24 Mar 2015 | 9:19 pm
    Recently Bing’s senior program manager, Meenaz Merchant has described why Bing image search is better than Google. He also added that each day Bing experience 10% of image searches and with 40% searches in visual content. Then, he explained about the techniques that are going to be employed to make Bing better at Image Searches than Google. Here are a few: Big Data Bing tells that they integrate data from image clicks on the web and the social signals as a factor for their image search results. They also stated that image search results of Google do not consider such user data, and they…
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    Prolific SEO

  • Quality SEO Content – 10 Methods of Distribution

    23 Aug 2015 | 2:37 pm
    What is Quality SEO Content? Quality SEO content has many requirements, a way to distribute the information is certainly one that needs to be addressed and taken into consideration during the production phase. You have the knowledge, and you have scattered ideas. How do you collect, organize and distribute that information to the masses? Below are ten ways websites use their blogs to relay information: 1. Product Pages If your selling something on an e-commerce site, you better have quality product pages. The way you present your product or service is essential to its success and a…
  • Effective Content Marketing In-lieu of Google’s Update

    22 Aug 2015 | 9:27 pm
    Having an effective content marketing plan in-lieu of Google’s Update It’s evident that Google has it’s eyes set on effective content marketing rather than just “burn and churn” content ranking. How Google surveys quality is at times a thing of secret, yet we do realize that it needs to give clients the best selection, according to their analytics. At the end of the day, this recent overhaul this year is about further concentrating on enhancing the client experience and pushing quality substance (and penalizing those that have not). That is uplifting news for those…
  • Reputation Management – 6 Steps to Do-It-Yourself Success

    9 Aug 2015 | 10:25 pm
    Reputation Management – 6 Steps to Do-It-Yourself Success In some ways, reputation management was spawned as a result of social media or what I like to refer to as “amateur broadcast media”. Historically, your reputation management was handled by you and usually in small groups or “clicks”. For example, you get to school one day and found out that Bobby said your mother makes you come home when the street lights start buzzing and if you don’t your mommy beats you with a spoon. Why is this a big deal? We’re adults now, but remember when you were a kid, whether founded or…
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  • Top 20 WordPress Plugins You Have To Use In 2015

    28 Aug 2015 | 8:13 pm
    We can all agree that WordPress is a powerful system. You want proof? Well, it is just used by roughly 74 million websites globally. What makes WordPress more powerful is its plugin system that enhances what the out-of-the-box WordPress can do. There are free plugins, premium plugins, and everything in-between, as well as quirky and seriously awesome plugins. How important is plugin selection? It turns out to be that it is very important. Not only will properly selected plugins make your WordPress robust, reliable, beautiful, and useable, there is also a danger of viruses, breakdowns, and…
  • You Need To Track These 5 Social Media Marketing Metrics

    23 May 2015 | 7:56 pm
    Social media has a substantial amount of reach, and that makes it a very viable and effective marketing platform. But it does not come easy – social media marketing consumes a lot of time, and focusing on the wrong priorities wastes a ton of it. Facebook and Twitter followers, retweets, shares, reposts, repins, and all other social media data may mean something – when spam and fake accounts are disregarded. And while many marketers see these numbers as their holy grails, there are other more important and more realistic metrics that they should focus on. Missing these other…
  • 15 Awesome Choices for Sharing Contents

    23 Apr 2015 | 7:17 am
    So, you have created a high quality content, huh? Right. After spending some time to ensure your content conforms to “standards” and that it is keyword-rich, you may be ready to click that shiny Publish button. So you did. And you think your job is done. But no, THIS is just the preface. It is just the beginning of a more intensive job – sharing your content to the world. Writing and publishing is no longer the only thing you need to do to attract users to consume your content. The notion that “create it and people will get it” is no longer valid. It is more like “create it,…
  • Top 6 Dominating Content Marketing Companies

    20 Apr 2015 | 5:52 am
    Education is one of the best ways to make a strong connection to readers. It builds trust and a long-lasting relationship. Brands that are keen on educating their consumers can use their contents to drive their sales. This positive effect on sales made many companies leverage on education. They opened the kimono a bit more and let their customers know more. This led to a powerful engagement with the customers. But because many companies were not built to educate their customers, most of them did not have enough resources to create the contents. To make things worse, most brands are racing to…
  • How to Check Your Local SEO Success through 5 Metrics

    17 Apr 2015 | 7:04 am
    April is almost ending and that means that you must have finished reviewing and auditing how your SEO did on the previous quarter. Were you able to reach all your SEO goals for Q1? Here are some pointers on how to do a quarterly business review, or QBR, to help you realize whether your strategy works. It will also help you to know how you can change and improve the areas that you fall short on. The next question is, “what should you include in your QBR?” One of the things to include is to cross-check all your goals against your campaign’s overall performance. You can have different ways…
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    Rank Easily

  • 27 Crucial Questions You Need to Ask When Choosing a Digital Marketing Agency

    Joe Flanagan
    28 Aug 2015 | 7:28 am
    According to the Gale Group, digital marketing currently takes up 14% of the advertising market. This is growing year-on-year as more online businesses start to realise the power of SEO, social and content marketing among other methods. The main common problem with most businesses is that they know the importance of digital marketing but have little clue how to go about it. This raises questions of cost and efficiency of marketing budgets. If you plan to have a long a fruitful relationship with your web marketing team then these 26 important questions will help you select the correct…
  • Essential Guide to Shoestring Marketing: 68 Powerful Tips for SMBs

    Joe Flanagan
    19 Aug 2015 | 2:33 pm
    It’s not easy marketing a small business on a budget. One of the most common sticking points we witness with clients is that of marketing costs. These 68 powerful shoestring marketing tips (with actionable can-do ideas) will improve your small business SEO forever.   A word of warning. This is a long article. You may want to bookmark this essential shoestring marketing guide for future reference and download the PDF below. I’ve also broken these down into quick click sections for easy reference. Download the free PDF   Keyword research Using “Coffee” from…
  • 5 Bad SEO Strategies That DON’T Work in 2015

    Joe Flanagan
    17 Jul 2015 | 4:46 am
    Bad SEO is worse than no SEO and that’s why we’ve listed the top 5 SEO strategies that just don’t work in 2015. Better to be safe than sorry.   1. Authorship Low Adoption Rates Didn’t Help Google Authorship Do you remember when an author photo would show up in Google search next to their content piece? At one time it was believed that connecting a published article to the author’s Google+ profile allowed for higher click-through-rates via search engines. Even Google believed this to be the case until they eventually realised it was possibly not the best…
  • 5 Reasons Your B2C Content Marketing Is Killing Your Sales

    Joe Flanagan
    17 Jun 2015 | 11:01 pm
    For many online businesses in the B2C environment it can be tricky to target the correct content at the correct time to the correct consumers. Throw into the mix that the attention span of your average consumer tends to be short, it goes without saying that your B2C content marketing must be well directed and to the point. We lay out 5 reasons why your content marketing strategy is losing you sales (and what you can do about it).   Not using data and trends to guide strategy According to the Content Marketing Institute only 27% of online businesses have a documented content marketing…
  • The Ultimate Guide To Understanding Your Panda Penalty Recovery

    Joe Flanagan
    24 May 2015 | 12:46 am
      If you have lost organic search engine visitors it’s imperative to pinpoint issues with your website quickly. Sometimes the problem is easy to identify but other times there could be a mix of factors in play. If you have suspicions your site may have taken a hit by a search algorithm this ultimate Panda penalty recovery guide will delve into everything you need on how to recover from a Google Panda update.   The Panda Algorithm – All About What’s on Your Site The Panda algorithm is a ‘quality algorithm‘ in so much as it assesses your on site content…
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    SEO News & Trends

  • Effective Tips For Hummingbird Friendly Content

    24 Aug 2015 | 12:12 am
    Currently, Hummingbird algorithm redefined is gaining more attention. Millions of people relating to blog posts and articles are trying to understand the refreshed Google algorithm, Hummingbird. You might be thinking what bird has to do with SEO. This is named for the speed and accuracy of the little bird. Hummingbird is an entirely new algorithm to make the search more accurate and efficient for search engine users. It approaches search engine queries in a completely innovative and intelligent way using the latest technology combined with older features of the present algorithms. To know…
  • Top 9 SEO Trend For Superior Results In 2015

    17 Aug 2015 | 12:25 am
    SEO is the chief strategy for improved digital marketing. Organic SEO techniques including social media, inbound marketing and blogging are still effective to make dollars. As the search engines are getting smarter with time, you have to bring significant alterations in your SEO techniques. Currently, effective SEO means focused on mobile website optimization, content management, brand building, ORM, digital marketing and social media integration. You can station in the top rankings of search engine by implementing the latest trends and tactics. Here, are some discussed below – Mobile…
  • Why Is Content Marketing The Most Crucial Trend Today?

    9 Aug 2015 | 11:10 pm
    Content marketing is one of the most essential factors to connect with customers and to provide them with specialist knowledge that helps them during the buying process of any service or products. According to experts, content marketing is commercially viable digital marketing trend in today’s world. It is immensely popular amongst digital marketers and it helps consumers and businesses equally. Content increases website traffic Content brings traffic to your website. Writing compelling, unique and relevant content gives you readers. Internal linking within the content helps visitors move…
  • Important SEO Checklist For Your E-Commerce Website

    2 Aug 2015 | 11:07 pm
    People these days browse the internet to buy almost everything since a lot of ecommerce websites offer variety of things. When it comes to searching for a particular product online, your audience must use the correct term to track it down. But being a webmaster, it is essential for you to know the importance of SEO for your website. Following is the SEO checklist for your ecommerce website that will help you to rank higher in the search engine. 1. Strategic use of keyword Keyword research was and will always be crucial for Search engine optimization. If you select keywords that are not…
  • Black Hat SEO Tricks That You Should Stop Using Right Away

    26 Jul 2015 | 11:36 pm
    Lot of search engine optimization techniques that were used few years ago are considered to be black hat techniques now. If you have not updated yourself regarding the current SEO techniques then chances are you might be using some unethical techniques and are thus not able to bring your website on the first page of Google. The algorithm of Google fights back these unethical black hat SEO methods and penalizes your website. Following is a list of black hat SEO tricks that you need to stop: 1. Avoid irrelevant keywords, keywords stacking and keywords stuffing Do not add irrelevant keywords to…
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    Improve My Search Ranking

  • Wikipedia’s Organic Traffic Is On the Decline Because of Google

    Josh Hamit
    27 Aug 2015 | 12:01 am
    Organic search engine traffic from Google to Wikipedia is on the decline, and the trend is likely to continue. Wikipedia has also acknowledged the fact that the organic search engine traffic they receive via Google has been declining on a consistent basis. Furthermore, they have added that it will continue to decline — however, they are not overly worried about it. The question here is that the organic traffic of Wikipedia is not declining because of a recent Google algorithm update. As mentioned earlier, it has been on the decline for many months and the reason is the Google’s Knowledge…
  • Upload and Share Your Videos On Social Media with Buffer

    Josh Hamit
    25 Aug 2015 | 11:42 pm
    Video marketing is a fact that you can no longer ignore. The total number of videos on Facebook has grown by 360%. Moreover, 82% Twitter users now watch video content, and it is reported 50% of American Facebook users watch at least one video on a daily basis. Whether you are utilising this channel or not, you can’t deny the fact that video marketing has matured into a very potent and profitable online marketing medium. Fortunately for online marketers and entrepreneurs, who do understand the true value and immense power of video marketing, Buffer has announced its new feature. With Buffer,…
  • Google is Bringing Twitter into Desktop Search Results

    Josh Hamit
    24 Aug 2015 | 11:52 pm
    Until now, Google was only displaying Twitter results into its mobile search engine results pages. However, according to recent indications and developments, Google may be bringing Twitter into desktop search results as well. Take a look at the following image: As you can see in the above image, Twitter results are being displayed in the desktop search engine results. However, for now, it is only limited to famous celebrities and big, recognizable brands. We first stumbled upon this development when searching for Debenhams in Google UK. Since our find, officials at Google confirmed that yes,…
  • Google’s iOS App Adds Context-Aware Conversational Search

    Josh Hamit
    24 Aug 2015 | 3:58 am
    Google has recently updated its iOS app to add a new functionality that brings context-aware conversational search. The main purpose of adding this new feature is to allow users to ask for more questions without altering their query. It is Google’s aim to create a truly “conversational” search in the context of a virtual assistant, and it is a great step towards that. Google explains this new functionality in the following words: “Say ‘Ok Google’ and ask a question while on any web page to get smart answers about what you are looking at. Try saying ‘Ok Google, where was he…
  • 4 AdWords Mistakes That Can Cost You Big Time

    Josh Hamit
    21 Aug 2015 | 1:40 am
    As an online business, you may have to resort to AdWords to attract more targeted traffic, website visitors, and potential buyers. The problem that most businesses face is that AdWords seems too technical and complicated for them to handle. As a result, it ends up costing them a lot of money. You see, if you do not manage your AdWords campaign properly, you will lose money without fail. In this post, we are going to discuss 4 AdWords mistakes that are extremely common and have the potential to cost you big time. Let’s see what those mistakes are…   1. Not Promoting Your USP When it…
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    Kalee Raisor

  • WordPress, Joomla, & Drupal Solutions for “Googlebot cannot access CSS and JS”

    18 Aug 2015 | 6:49 pm
    Joomla Solution Source: Assuming that our template is called “mytemplate”, and as a rule all templates have a / css / directory, we will open the door through robots.txt to our CSS directory, or even all of our template directories. To do this we introduce one of the following options in our robots.txt: Allow: […] The post WordPress, Joomla, & Drupal Solutions for “Googlebot cannot access CSS and JS” appeared first on Kalee Raisor.
  • In Case You Missed It: Local Search

    18 Aug 2015 | 6:36 pm
    Google’s Local Snack Pack Shake-Up: What You Need to Know Source: Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. On Thursday, August 6th, people began to notice that the usual 7-packs that frequently showed up in the search results for local businesses […] The post In Case You Missed It: Local Search appeared first on Kalee Raisor.
  • The Four Best Website Speed Test Tools for 2015

    19 Apr 2015 | 12:53 pm
    Below I’ve compiled a list of the best free website speed tests with their features. Enjoy! Pingdom Website Speed Test Link: Features Waterfall Display Performance Grade Page Analysis Server Response Code Load Time Analysis Size Analysis Request Analysis Historical Data For: Page Load Time Page Size and Request Count Page Speed Score   GTmetrix […] The post The Four Best Website Speed Test Tools for 2015 appeared first on Kalee Raisor.
  • Best Free SEO Tools to Get a Website Review

    19 Apr 2015 | 12:16 pm
    These days there are a lot of tools to get a free SEO analysis and site audit, the hardest part is knowing which ones are actually worth using. These are high level tools, as opposed to the more in depth technical tools such as the Screaming Frog SEO Spider Tool.   1 ) SEMrush Site Auditor […] The post Best Free SEO Tools to Get a Website Review appeared first on Kalee Raisor.
  • Google’s Mobile Algorithm “Mobilegeddon ” to Have No Impact on Tablets

    3 Apr 2015 | 5:48 pm
    For some reason I’ve still been seeing a lot of confusion relating to the mobile-friendly algorithm Google is rolling out on April 21st. Barry Schwartz at seroundtable highlighted the following tweet from the Google Webmaster team.   @Jumzle The upcoming mobile-friendly change is for mobile users, not tablet users. — Google Webmasters (@googlewmc) April 1, […] The post Google’s Mobile Algorithm “Mobilegeddon ” to Have No Impact on Tablets appeared first on Kalee Raisor.
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