SEO (Search Engine Optimization)

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  • What is a Modern SEO Specialist?

    SEO.com » Blog
    Stephanie De Leon
    12 Nov 2014 | 7:00 am
    What is a Modern SEO Specialist? is a post by SEO expert Stephanie De Leon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Seemingly a simple question, an SEO specialist could be described as someone who helps users find what they’re searching for when using search engines like Google and Bing. However, that is merely the tip of the search engine optimization iceberg. Let’s consider the following example: A Google search for “cat” returns Cat construction equipment, their Yahoo finance page, a Wikipedia article on the animal, and…
  • Location is Everything: Local Rankings in Moz Analytics

    Moz Blog
    MatthewBrown
    17 Dec 2014 | 3:01 am
    Posted by MatthewBrown Today we are thrilled to launch  local rankings as a feature in Moz Analytics, which gives our customers the ability to assign geo-locations to their tracked keywords. If you're a Moz Analytics customer and are ready to jump right in, here's where you an find the new feature within the application: Not a Moz Analytics customer? You can take the new features for a free spin... Take a free 30-day trial One of the biggest SEO developments of the last several years is how frequently Google is returning localized organics across a rapidly increasing number of…
  • 4 SEO Answers Your Development Team Needs in 2015

    Search Engine Watch
    Brittney Sheffield
    19 Dec 2014 | 4:30 am
    As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That means providing answers to questions posed by stakeholders and the developers about the current state of search.
  • Necessary Skills For A Community Manager

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    011100110110010
    3 Dec 2014 | 9:40 am
                              Necessary Skills For A Community Manager is a post from: 01100111011001010110010101101011
  • 5 Sources of Online Traffic You’ve Never Heard Of by @krnshrm

    Search Engine Journal
    Karan Sharma
    20 Dec 2014 | 6:48 am
    Online traffic is one of the key performance indicators for online businesses, as it directly affects the number of leads your business acquires. Most online marketers focus their attention on the most well-known sources like search engines, social media channels, and well-known (high-bandwidth) websites. There is nothing wrong with taking the road well-traveled, but don’t stop there. Take a few extra steps could mean a huge increase in traffic. The online marketing field is very competitive and any edge you can gain is worth the effort. In this post, I want to share five sources of online…
 
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    Moz Blog

  • International SEO Study: How Searchers Perceive Country Code Top-Level Domains

    5le
    21 Dec 2014 | 4:15 pm
    Posted by 5le The decision to focus your site on an international audience is a big step and one fraught with complexities. There are, of course, issues to deal with around language and user experience, but in addition there are some big technical choices to make including what domains to use. Any authoritative international SEO guide will elaborate on the differences between the options of subdirectory, subdomain, and country-code top level domain (CCTLD). One of the most common suggestions is for a site to opt to use a ccTLD (e.g. domain.co.uk) as the domain extension. The reasoning behind…
  • Information Architecture for SEO - Whiteboard Friday

    randfish
    18 Dec 2014 | 4:18 pm
    Posted by randfish It wasn't too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today's Whiteboard Friday, Rand explains what they are and how we can benefit from them. For reference, here's a still of this week's whiteboard!Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little…
  • How to Leverage the Best Content Formats of 2014

    Amanda_Gallucci
    17 Dec 2014 | 4:15 pm
    Posted by Amanda_Gallucci The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations. By taking a look at the strategy behind why some of the most popular content styles of 2014 performed so well, brands can learn to leverage and utilize these formats for their own content. The local snapshot Whether taking the form of a list, interactive map, or article,…
  • Location is Everything: Local Rankings in Moz Analytics

    MatthewBrown
    17 Dec 2014 | 3:01 am
    Posted by MatthewBrown Today we are thrilled to launch  local rankings as a feature in Moz Analytics, which gives our customers the ability to assign geo-locations to their tracked keywords. If you're a Moz Analytics customer and are ready to jump right in, here's where you an find the new feature within the application: Not a Moz Analytics customer? You can take the new features for a free spin... Take a free 30-day trial One of the biggest SEO developments of the last several years is how frequently Google is returning localized organics across a rapidly increasing number of…
  • Marketing Resolutions: Moving from Lag to Lead

    Dr-Pete
    16 Dec 2014 | 4:10 pm
    Posted by Dr-Pete It’s that time of year – time for all of us to promise to be better people starting January 1st: people who always drink eight 8-oz. glasses of water, floss every night, and never watch 12-hour marathons of Real Housewives when we should be working. Even at work, we’re busily crafting our Q1 and 2015 plans for world domination, or at least for not-getting-fired, and trying to ignore how painfully short we fell in Q4 and 2014. This time, it will be different.The Problem with "Lag" Goals This is a post about marketing goals, and the insanity of failing the same way over…
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    Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

  • SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts & Local SEO In 2015

    Amy Gesenhues
    19 Dec 2014 | 1:00 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts & Local SEO In 2015 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • Despite Documented Performance Lift Brands Still Confounded By Local Search

    Greg Sterling
    19 Dec 2014 | 9:11 am
    Remarkably, there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national”... Please visit Search Engine Land for the full article.
  • Google Maps, Yelp & Local SEO In 2015

    Rachel Lindteigen
    19 Dec 2014 | 8:16 am
    When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your... Please visit Search Engine Land for the full article.
  • Search In Pics: Google Hanukkah, DMOZ Mozzie & Google’s Double Rainbow

    Barry Schwartz
    19 Dec 2014 | 6:45 am
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Double Rainbow: Source: Google+ Mozzie From DMOZ: Source:... Please visit Search Engine Land for the full article.
  • Bing Search Adds AMBER Alerts

    Barry Schwartz
    19 Dec 2014 | 6:01 am
    Bing sources data from National Center for Missing & Exploited Children databases for their new AMBER alert box. The post Bing Search Adds AMBER Alerts appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
 
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    Search Engine Journal

  • 50 Awesome and Inspiring Responsive Website Designs from 2014 by @albertcostill

    Albert Costill
    21 Dec 2014 | 7:27 am
    You probably heard retailers began their holiday season with record-setting sales during “Cyber Week” – the shopping period between Thanksgiving and Cyber Monday. Real-time data from IBM Digital Analytics Benchmark shows online sales grew 8.5% since 2013. Even more interesting, although not surprising, was the fact that “mobile sales up 27.6% year-over-year.” On Cyber Monday specifically, “mobile traffic accounted for 41.2% of all online traffic, up 30.1% over 2013. Mobile sales were also strong, reaching 22% of total Cyber Monday online sales”. Another important finding…
  • 5 Sources of Online Traffic You’ve Never Heard Of by @krnshrm

    Karan Sharma
    20 Dec 2014 | 6:48 am
    Online traffic is one of the key performance indicators for online businesses, as it directly affects the number of leads your business acquires. Most online marketers focus their attention on the most well-known sources like search engines, social media channels, and well-known (high-bandwidth) websites. There is nothing wrong with taking the road well-traveled, but don’t stop there. Take a few extra steps could mean a huge increase in traffic. The online marketing field is very competitive and any edge you can gain is worth the effort. In this post, I want to share five sources of online…
  • Is Email Marketing Effective? Three Examples That Prove It Is by @https://twitter.com/danshewan

    Dan Shewan
    19 Dec 2014 | 12:48 pm
    Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying that social media gets a lot more media attention than email marketing. However, claims that email marketing is no longer effective are simply not true, and any marketer worth their salt will tell you that email remains a cornerstone of their campaigns. Not…
  • Think Big, But Cautiously When Transitioning PPC Accounts by @Matt_Umbro

    Matt Umbro
    19 Dec 2014 | 5:34 am
    During my career, I’ve been involved in many PPC sales. Whether conducting an audit, answering questions, or helping with projections, I have assisted in nearly every step of the process. For me, the sales portion is the easy part. What I’ve constantly tried to improve over the years is my ability to better transition accounts. When I talk about the transition, I’m referencing what happens in the immediate aftermath of a new account manager taking over an existing account. Generally, the account is underperforming and needs work, or else the client wouldn’t be looking to make a…
  • How to Make Your Content Shine Online with John Boitnott #MarketingNerds Podcast by @johnrampton

    John Rampton
    19 Dec 2014 | 3:55 am
    In the latest Marketing Nerds Podcast, I had the chance to sit down with John Boitnott. We discussed the latest changes in content, as well as  how to really make your content shine online. Mr. Boitnott has been in the content space for 15+ years as a reporter for large companies as well as a blogger for Inc, Entrepreneur, and VentureBeat. In this episode of Marketing Nerds, we cover: What are people doing wrong with content How content has changed over the past 10 years and how we can learn from the past to prepare for the future How we can gain […]The post How to Make Your Content…
 
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    Bruce Clay, Inc. Blog

  • 6 Mobile-Friendly Navigation Best Practices

    Chelsea Adams
    17 Dec 2014 | 10:20 am
    6 Mobile-Friendly Navigation Best Practices was originally published on BruceClay.com, home of expert search engine optimization tips. A story problem: Joe is in a taxi trying to buy a Christmas present for his favorite second aunt twice removed. He’s on your website. The car is moving 31 miles per hour. How can you help him find the perfect gift? Answer: Create a touchscreen-friendly mobile navigation that makes it easy for your personas (including Joe) to find what they need on the go. Excellent! We’re on the right track. Now… how does one do that? This blog post introduces…
  • How the FTC’s New Disclosure Ruling Affects Social Media Marketers & Influencer Marketing Strategies

    Paula Allen
    11 Dec 2014 | 11:15 am
    How the FTC’s New Disclosure Ruling Affects Social Media Marketers & Influencer Marketing Strategies was originally published on BruceClay.com, home of expert search engine optimization tips. Reaching out to influencers is a public relations tactic as old as time. But a whole boutique marketing industry has cropped up in the last few years as more people gain niche Internet celebrity status, opening opportunities for agencies and brands to get endorsements from online social influencers. Who is and isn’t an advertiser used to be pretty black and white, but these days, understanding…
  • The Social Media Wish List: A Community Manager’s Top 10 Pet Peeves

    Kristi Kellogg
    9 Dec 2014 | 11:46 am
    The Social Media Wish List: A Community Manager’s Top 10 Pet Peeves was originally published on BruceClay.com, home of expert search engine optimization tips. When it comes to social media marketing and community management, it’s not always sunshine and hashtags. When you post daily, ad infinitum, there are little things that just can’t help but get on your nerves — especially when you encounter them multiple times a day, everyday. So, in the spirit of sharing, I’ve decided to share even this: a social media wish list that enumerates all the small things I wish…
  • New SEO Tutorial Encourages Active Learning

    Chelsea Adams
    3 Dec 2014 | 8:00 am
    New SEO Tutorial Encourages Active Learning was originally published on BruceClay.com, home of expert search engine optimization tips. Imagine you show up to work one fine Monday and Bruce Clay is sitting in the desk next to yours with one item on his agenda: teach you the foundations of SEO from the ground up. The lesson plan includes everything you need to get your website ranking, from how to do keyword research, to technical optimization, designing for mobile-friendliness and semantic markup. To help you hit the ground running, Bruce has brought with him 10 free SEO tools to make each of…
  • The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015

    Kristi Kellogg
    24 Nov 2014 | 11:00 am
    The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015 was originally published on BruceClay.com, home of expert search engine optimization tips. Throughout the year, Internet marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but an Internet marketing conference can you learn from the likes of Danny Sullivan,…
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    Free Weekly Search Engine Optimization SEO News

  • Is this what Google will use instead of the PageRank algorithm?

    16 Dec 2014 | 6:36 am
    Google recently announced that the PageRank toolbar won't be updated anymore. Does this mean that Google won't use PageRank as a ranking factor anymore? A Google patent that was granted in September indicates that Google might use some kind of PageRank 2.0 to rank pages.
  • Beyond bad backlinks: how competitors can hurt your rankings

    9 Dec 2014 | 6:36 am
    Negative SEO has become a problem. While most webmasters know that other websites can be damaged by adding low quality links to these sites, there are more things that your competitors can do to hurt your Google rankings.
  • Google: why your website fails the "mobile-friendly" test

    2 Dec 2014 | 6:36 am
    Some days ago, Google released a new tool that enables you to check if your website is mobile-friendly. Websites that pass Google's test will be labeled with "mobile-friendly" on Google's search result pages for mobile devices. Some websites did not pass that test although they are mobile-friendly. Why did this happen and what can you do to make sure that your own site passes the test?
  • Google: why your website did not recover from the Penguin update

    25 Nov 2014 | 6:36 am
    Google released a new version of the Penguin algorithm about a month ago. Websites that were penalized by a previous Penguin update should have recoverd with the new update if they removed spammy links in the meantime.
  • Twitter: SEO has helped us to get 10 times more visitors

    18 Nov 2014 | 6:36 am
    Are you not sure if can SEO will help your website to get more visitors? Twitter shared some days ago that SEO has helped them to get 10 times more website visitors. Do you use the full potential of SEO for your site?
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    SEO by the Sea

  • A Replacement for PageRank?

    Bill Slawski
    10 Dec 2014 | 7:20 pm
    Representatives from Google announced recently that they would no longer be updating their PageRank toolbar annotations for web pages. Google had been updating those 3-4 times a year for over a decade. Does this news indicate that Google is no longer using PageRank, or that PageRank has changed in some significant way? (The ranking signal isn’t the toolbar annotation itself, which was too infrequently updated to be an accurate reflection of what PageRank might have been for a page) We’ve been told that Google will no longer be updating this annotation or proxy for PageRank. Could…
  • Which Sea For SEO by the Sea?

    Bill Slawski
    5 Dec 2014 | 8:34 pm
    SEO by the Sea started out as an idea that found its way into my head as I was watching sails bounce up and down, though a window, on the Chesapeake Bay. Carlsbad Village Beach I’ve been looking at some different waters over the last week, thousands of miles away. A Public Beach Access information sign provides details about nearby beaches. These beaches aren’t much like the Jersey shore I grew up with. But they are pretty nice. There are a lot of fun murals and places to explore in Carlsbad. And there’s an artistic touch to the many communities that make up the San Diego…
  • How a Search Engine Might Use Entities to Respond to Compositional Queries

    Bill Slawski
    23 Nov 2014 | 1:40 pm
    A compositional query may be aimed at providing a data point to identify another related data point as an answer or solution to that query. For example, the following two queries are compositional queries and focus upon an answer at a fixed location or a fixed point of time: [Starbucks near San Francisco Airport] [Films shot during World War II] Oliver Wendell Holmes The approach in this Google patent can involve determining a first entity type (the San Francisco Airport or World War II from our examples), a second entity type(Starbucks or Films), and a relationship responding to a…
  • Insightful Connections Between Entities on Google’s Knowledge Graph

    Bill Slawski
    20 Nov 2014 | 7:36 am
    We’re used to search engines matching the keywords we query, returning pages that contain those words. But what if search engines worked differently? It seems like search engines are starting to do that, with more direct answers to searches that show up as a fact, appearing at the top of a set of search results in an “answer box”. And those questions are sometimes something more than just “what’s the weather like in Warrenton, Virginia?” An answer box appears in response to this query, but a direct question may produce more interesting responses. Instead of…
  • Google’s Query Language

    Bill Slawski
    13 Nov 2014 | 8:21 am
    There’s a “Greenway park” near me, built where a train had previously roamed for over 100 years. The park is narrow and not much wider than the width of railroad cars. It cuts a nice path for local residents to use to walk across town, and it’s a relaxing trail to parks and schools and to walk a dog. Which is good since that rail mode of transportation has been replaced mostly by the automobile. Sometimes the signs we see have meaning, and sometimes there’s no train to be found nearby at all. Former Google search engineer Andrew Hogue, now the head of search at…
 
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    SEO Theory

  • 6 SEO Myths You will Be Taking into 2015

    Michael Martinez
    15 Dec 2014 | 10:45 am
    Search engine optimization has had a very rough year in 2014 because it has lost much of its (undeserved) luster. That is what happens when the wrong people lead an industry. The following myths were all avoidable but people are…Read more →
  • Attention GMAIL Users Subscribing to SEO Theory Emails

    Seo Theory Administrator
    8 Dec 2014 | 8:32 am
    If you subscribe to either our free Once Daily Digest (which only sends out notices when new posts are published on SEO Theory) or our Premium SEO Theory Newsletter (for which subscriptions cost $25 a month) Google’s anti-spam filters may…Read more →
  • Relative Uniqueness is More Important To Search than Complete Uniqueness

    Michael Martinez
    24 Nov 2014 | 5:30 am
    One of the most perplexing issues Webmasters run into year after year is why search engines like Bing and Google continue to display duplicate content in their search results despite their numerous admonishments to reduce duplicate content. Will search engines…Read more →
  • Why Is Bing Such a Bad Search Engine?

    Michael Martinez
    17 Nov 2014 | 5:30 am
    Every now and then someone heads over to Bing and types in a query like “why is Bing so crappy?” or “why is Bing so bad?” I’m not sure how satisfied they are with the answers they find in Bing’s…Read more →
  • Hey Penguin Experts! Stay Off My Contact Page!

    Michael Martinez
    10 Nov 2014 | 9:41 am
    You people running around the Web asking site owners to remove links in blog comments that use “rel=’nofollow'” have no idea of what you are doing! Which part of “we do not count ‘nofollow’ links against you for Penguin” (said…Read more →
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    StepForth Web Marketing Inc.

  • SEO 101 Podcast – Episode 192– Oct 15th, 2014

    Ross Dunn
    16 Dec 2014 | 1:57 pm
    Yahoo Directory goes away, how some mobile search campaigns not being tracked? We also hear client stories dealing with website switching and Google Webmaster Tools. Plus, we hear the story of an interior designer client friend of Ross who has landed an account with Lamborghini and is asked for a crazy favor. …read more   This October 14th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes. Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast –…
  • SEO 101 Podcast – Episode 195– Sep 4, 2014

    Ross Dunn
    13 Nov 2014 | 4:27 pm
    Google Panda 4.1 Launches; To avoid liability, Google limits German news content to headlines. Plus, Ross and John offer Commentary about how Keywords are DEAD and a Moz story discusses Google Answer Boxes Now Showing Up 60 percent More Often …read more   This September 4th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes. Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast – Episode 195– Sep 4, 2014 appeared first on StepForth Web Marketing…
  • Ranking Means Nothing if Your Site Isn’t Fast Enough

    Sarah-Hannah Bedard
    31 Oct 2014 | 1:50 am
    According to several studies from Kissmetrics and Linkedin the average person will abandon your website if it takes more than 3 seconds to load on their mobile device. They state that Google recommends website load times of one second or less on mobile devices. What is the reason your website might be loading slower than other websites? Why does a small site with less information load slower than a larger site with more information? To understand, you must understand the critical rendering path. Google defines the critical path as the “code and resources required to render the initial view…
  • Search Engine Optimization for the 21st Century

    Scott Van Achte
    30 Oct 2014 | 8:47 am
    Preface: only follow this if you are in 1999. After all, I suppose it is possible things could turn out entirely differently by 2014; who knows… InfoSeek could come back and rule once more (after Disney screws it up). The year is 1999. The New Year (and potential Armageddon) is quickly approaching. You just built your first website and are hoping to get some sweet traffic from AltaVista. This new guy on the block, Google, has some potential, but I doubt he’ll make it; just another basement start up with limited potential. AltaVista will always be king. You want your share of traffic from…
  • SEO 101 Podcast – Episode 196 – Sep 18, 2014

    Ross Dunn
    18 Sep 2014 | 1:51 pm
    Ross and John discuss the Final Word on the Death of Google Authorship; SearchMetrics 2013 Ranking Factors – Correlation via Data; John Mueller says Penguin Still to Come 3.0 Most Likely in 2014; Google Webmaster Tools API Updated. …read more   This September 18th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes. Tune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM The post SEO 101 Podcast – Episode 196 – Sep 18, 2014 appeared first on StepForth Web Marketing Inc..
 
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    The Search Agents

  • News and Media Sites Slow to Deliver the News in The Search Agency’s New Mobile Experience Scorecard Report

    Rebecca Landman
    18 Dec 2014 | 10:39 am
    This week, The Search Agency published its most recent edition of the Mobile Experience Scorecard report, focusing this time on the print news and media industry. Thanks to The New York Times Innovation Report release earlier this year, we were clued into this industry’s effort to not only digitize, but also mobilize their content. Using a list of top visited print news and media sites from Experian Marketing Services, we scored these news outlet websites on both user experience and SEO factors, measuring their successes and failures accordingly. Here are a few key findings: Page Speed…
  • If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

    Tamar Dilsizian
    26 Nov 2014 | 9:33 am
    The week before Thanksgiving, there are about as many articles on retail optimization tips as there are early Black Friday sales. Realistically though, brands should have been preparing for Black Friday, retail’s kick-off into its biggest earnings season of the year, since before this past summer. Budgets are set, campaigns in place, so with these limitations in mind what can you do to continue optimizing your marketing tactics during this busy season? Use display retargeting! ‘Tis the season to comparison shop, and repetition breeds familiarity With all the audience targeting available…
  • The Search Agency CEO David Hughes Named a 2014 ‘Southern California’s Ones to Watch’ by socalTECH

    Rebecca Landman
    7 Nov 2014 | 2:31 pm
    Today, socalTECH named our CEO, David Hughes, one of its 2014 socalTECH 50, also known as Southern California’s Ones to Watch. According to socalTECH, this list encompasses “the top 50 people in the technology industry, who are most likely to create the next big thing, produce the next big exit or to influence the industry in a significant way.” If that doesn’t describe David, then we don’t know what does! In celebration of this honor, we sat down with David to gather a few insights into The Search Agency’s beginnings and how the company…
  • State of Paid Search Q3 2014

    Rebecca Landman
    21 Oct 2014 | 9:24 am
    Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. Increased advertiser focus on mobile devices drove much of the growth documented this quarter, for both tablets and smartphones. Spend on mobile devices continues to climb year over year, with overall mobile spend increasing 27% this quarter.
  • Conference Insights and Big Ideas from the Internet Marketing Association

    Holly Miller
    9 Oct 2014 | 4:29 pm
    In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups in the digital marketing space. Membership is free and the group now boasts 1,000,000+ members worldwide (myself included) representing 111 countries—their website is translated into 5 different languages! Nearly 1,000…
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    Marketing Pilgrim - Internet News and Opinion

  • Friday Round-Up: gifts from all your favorite social media sites

    Cynthia Boris
    19 Dec 2014 | 1:22 pm
    It’s Friday and time for another round-up. Do you realize that one week from today it will all be over. Instead of buying gifts for each other, we’ll be standing in even longer lines to return what we got so we can buy what we want. That’s the American way. The day after Christmas is one of my favorites because I love a post-holiday sale. Half price Hickory Farms cheese boxes, rolls of wrapping paper for 25 cents, 75% off red and green wrapped chocolates; it’s the second most wonderful time of the year. For now, here are some gifts from your favorite social media sites…
  • ‘Impersonator: Rise of the Bad Bots’ coming soon to a website near you

    Cynthia Boris
    19 Dec 2014 | 12:50 pm
    They pop up on your site when you least expect them. Most won’t do you harm but a few were born to be bad. Worst of all, they have the uncanny ability to impersonate a human being. They’re bots and there’s nothing you can do to stop them. (Insert dramatic ‘dun-dun-dun’ music here.) Web security company, Incapsula just published their annual bot report and while overall bot traffic is down, Impersonator bots are on the rise. Impersonator bots pretend to be something they’re not so they can sneak in and cause trouble; fake search engine bots, DDoS Bots, Spy…
  • 2014 Year in Review: Search

    Cynthia Boris
    18 Dec 2014 | 2:23 pm
    Search is more than just an online tool to help you find things faster. Search is a time capsule. Gathered one keystroke at a time, with millions of people submitting billions of queries; search results tell us what was important to a large portion of our population at any given moment in time. The trend lists, Google, Yahoo and Bing produce at the end of the year, are mini-history lessons for future generations. When I see these year-end trend lists, I wonder how many of these topics – topics that were so important to us in 2014 – will resonate with others twenty years from now.
  • Online spending breaks million dollar a day record

    Cynthia Boris
    18 Dec 2014 | 1:00 pm
      Happy Free Shipping Day, everyone! Today’s the day when the post office rejoices (business!) then laments (too much business!) as shoppers around the globe rush around online to find those last few gifts for family and friends. Luke Knowles and his wife started Free Shipping Day seven years ago but it really took hold in 2011 when shoppers responded and made it the highest-earning Friday in online retail history. History has been made again and we’re only halfway through Free Shipping Day! According to comScore, 2014 has been a record year for online sales. For the second…
  • Blondes may have more fun but they take 30% more time to click than brunettes

    Cynthia Boris
    17 Dec 2014 | 1:53 pm
    Blondes may have more fun but they take 30% more time to click on a web page link as compared to brunettes. This fun fact comes from a delightful new study from Paris-based Content Square. Content Square tracked the on-page movements of 4,000 French citizens as they perused one of 20 e-commerce sites. They found a few paths that make sense and a few more that are just plain, quirky and fun. So make of these what you will and before you send your objections, note that I didn’t come up with these facts, I’m just reporting them. Going back to the blondes and brunettes;…
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    Search Engine People Blog

  • Currently Running AdWords? Here's Why You Should Also Be Using Bing Ads

    Lindsey Knapton
    19 Dec 2014 | 7:25 am
    As an advertiser, one of the questions I often get asked is "How do we get more?". One of the easiest answers is Bing. For most accounts, Search is the strongest venue for driving qualified traffic and ultimately conversions. If AdWords Search is maxed out, one simple way to increase reach is by using Bing [...] Post from: Search Engine People SEO BlogCurrently Running AdWords? Here's Why You Should Also Be Using Bing Ads--Written by Lindsey Knapton, The post Currently Running AdWords? Here's Why You Should Also Be Using Bing Ads appeared first on Search Engine People…
  • How To Do Outreach Marketing And Not Get Penalized

    Adrienne Erin
    18 Dec 2014 | 6:30 am
    In 2014, Google's Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that guest posting itself would not be penalized, but rather guest posting to solely to gain [...] Post from: Search Engine People SEO BlogHow To Do Outreach Marketing And Not Get Penalized--Written by Adrienne Erin, Design Roast The post How To Do Outreach Marketing And Not Get Penalized appeared first on Search Engine People Blog.
  • Updated: Google AdWords Editor – Version 11.0

    Ron Hutchison
    17 Dec 2014 | 6:25 am
    Last week Google announced they updated a newly designed version of AdWords Editor. So what's new and different you ask? Well, it's faster and more efficient for users to manage their AdWords account, which is huge for marketers or agencies that manage multiple accounts. Below are 3 quick takeaways of some of the new features: [...] Post from: Search Engine People SEO BlogUpdated: Google AdWords Editor – Version 11.0--Written by Ron Hutchison, The post Updated: Google AdWords Editor – Version 11.0 appeared first on Search Engine People Blog.
  • Seven Reasons Your Social Media Should Include Instagram

    Keri Jaehnig
    16 Dec 2014 | 7:25 am
    So, your business is not on Instagram yet? OMG… Instagram is such a great connector and catalyst to all other things social! What are you waiting for? Current Facts About Instagram First, we can all empathize with the statement, "I need another social network like I need a hole in the head." But if it [...] Post from: Search Engine People SEO BlogSeven Reasons Your Social Media Should Include Instagram--Written by Keri Jaehnig, ideagirlmedia.com The post Seven Reasons Your Social Media Should Include Instagram appeared first on Search Engine People Blog.
  • Penguin 3.0 – Complete Guide to Recovery

    Joydeep Bhattacharya
    15 Dec 2014 | 6:36 am
    Google Penguin 3.0 was released on October 17th, 2014 and impacted around 1% of search queries as reported by SearchEngineLand. The rollout got completed on October 20th, 2014. A small portion of websites that have been found to be following practices that were aimed at manipulating the Google's main search engine ranking algorithm in terms [...] Post from: Search Engine People SEO BlogPenguin 3.0 – Complete Guide to Recovery--Written by Joydeep Bhattacharya, Seo Sandwitch The post Penguin 3.0 – Complete Guide to Recovery appeared first on Search Engine People Blog.
 
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    bestwebdesignseocompany.com

  • Google Adwords Tips For A Succesful Holiday Season In 2014

    26 Nov 2014 | 7:49 am
    Google often puts out information every month to help marketers reach relevant target audiences. After all Google is all about relevance in search, and Google helps marketers do their job better if it means keeping search results relevant. This year it seems more and more people simply cannot sleep, as this holiday season online shoppers are taking up nocturnal searching habits more and more according to Google. Google’s latest statistics show about one third of all shopping terms searched for are taking place between the hours of 10 p.m. and 4 a.m. Shoppers no longer are confined to…
  • Can SEO Companies Guarantee Results For Google Rankings Ethically

    6 Nov 2014 | 7:38 pm
    Google has very prominently stated that no entity can promise a relevant #1 Google ranking. Companies can make certain promises that can seem true, but because results take time to quantify and understand, a scammer will have the time to disappear. So rather than say that no one can deliver a #1 Google ranking perhaps it is easier to say that no one can guarantee a #1 result that will produce traffic that actually patronizes the business. According to Google, the only real method to ensure successful, relevant rankings is to create compelling content that is delivered with authority. This…
  • Key Differences Between Sites Penalized By Panda vs Penguin At Google

    22 Oct 2014 | 12:55 pm
    Panda vs. Penguin…Which Algorithm Will Catch Your Website and Why Those in the SEO and blogging world are no stranger to the terms Google Panda and Google Penguin. But what exactly are they? Both are updates created by Google to generate a flawless search engine optimization plan. The purpose behind both features is the same, to bring high quality and content websites on the top of search engine standings. Google Panda is an algorithm designed to help website quality of content while Google Penguin is an algorithm written to control spam. Although Panda’s creation was to penalize sites of…
  • A Visual Overview Of PPC versus SEO Marketing Online

    31 Mar 2014 | 9:46 am
  • What Lies Ahead For SEO and Search Marketing In 2014

    19 Feb 2014 | 1:22 pm
    2013 was a significant year for search engine optimization (SEO) professionals, with one of the largest algorithm changes made by Google in nearly a decade. Some predicted SEO was all but dead. Fear not. SEO is not dead, but it is once again evolving; and with these changes it is best to have diversified sources of traffic because organic SEO is going to get more difficult. Going forward in 2014, much of what you learned in 2013 is still going to be relevant. However, there are definitely several key things you should keep in mind with respect to search engine optimization this year: 1.
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    Sugarrae aka Rae Hoffman

  • Integrating AdSense into Google Analytics (& Why You Need to Do It RIGHT NOW)

    Rae Hoffman
    16 Dec 2014 | 10:16 am
    Did you know that Google now allows you to import your AdSense data into Google Analytics? Did you know that once imported into Google Analytics, you have access to granular AdSense data that is not available through standard AdSense reporting? Do you know what to DO with this information to make more money? I’ve got a quick and actionable post for you. Integrating AdSense with Analytics is nothing new. Yet, I still talk with people every single week whose revenue is dependent on AdSense, yet don’t know about (or simply aren’t using) the feature. First things first, you need…
  • OIO Publisher Ad Manager Plugin Review (& How to Guide)

    Rae Hoffman
    28 Jul 2014 | 7:00 am
    I have a particular site (powered by WordPress) that has a high demand for banner advertising. I was tired of cutting in the ad networks on advertising space sales, so I went in search of a fully automated native advertising plugin. I ended up going with the OIO Publisher plugin. I wanted an automated solution so that I wasn’t constantly having to go back and forth in email with advertisers and so that ads auto renewed (or expired) without me having to remember to get a renewal payment or remove them when the time period was up if the advertiser chose not to renew. Additionally, as an…
  • SpyFu Review – Keyword Research, Link Outreach Tools & Much More

    Rae Hoffman
    2 Jul 2014 | 10:34 am
    If you’re a regular reader of this blog or have seen me speak, then you already know that I’m a big fan of SEMRush. That said, if you’ve read my posts about finding profitable keywords, then you’ve probably also noticed that I have a paid subscription to the SpyFu keyword tool as well. Now, there’s a lot of overlap between these tools, but there is a reason I have a subscription to both. Below I’ll dive into SpyFu specifically and cover what it is, what it does, how you can use it to improve your online marketing campaigns and give some information on SpyFu…
  • You&A with Matt Cutts at SMX Advanced 2014 (& Where is the Penguin Update?)

    Rae Hoffman
    14 Jun 2014 | 9:43 am
    Every year at SMX Advanced Danny does a You&A with Matt Cutts where audience members submit questions, Danny asks them (the ones he feels are the most valid to a large audience anyway) and Matt answers them. I live tweeted this year’s session and this is the roundup of those tweets along with anything I personally wanted to add. ;-) Danny and Matt pre-chat with an awesome photobomb courtesy of Michelle Robbins. Ha. That chat began with Matt throwing stuffed hummingbirds and other swag from the stage. Danny asked if Matt had any announcements (he said he had a lot of them) and said…
  • The Parent’s Guide to Instagram (& How to Protect Your Kids on the Service)

    Rae Hoffman
    7 Jun 2014 | 6:19 am
    Sometimes I take my knowledge of social media for granted. Because the truth is that while everyone under the age of 18 has never known a world without internet or cell phones, most parents have a hard time keeping up. My work requires me to use and be heavily involved with social media, and even I’m still not sure what the true purpose of Snapchat is. Yesterday afternoon a friend of mine posted something on Facebook that I found disturbing as a parent. The photo below (posted with permission) is a screen shot of a photo that her daughter had posted on Instagram. This isn’t some…
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    Search Engine Guide : Small Business Search Marketing

  • The 6 SEO Mistakes Your Business Can't Afford to Keep Making

    8 Dec 2014 | 1:04 pm
    by Jayson DeMers Have you ever wondered what's holding your Google rankings and SEO efforts back? Proper SEO is complicated, and making a mistake in your SEO campaign is easy. It's possible your only roadblocks to higher Google rankings are foolish - yet fixable - mistakes. What are some common SEO don'ts, and how can you fix them?1. Ignoring Google's latest rules. It's difficult to keep up with Google's changing algorithms. Many inexperienced businesspeople working on SEO strategies are under the mistaken impression that if a strategy works, it will work forever. Google can roll out new…
  • Do You Know Your Blog's Audience? Don't Be So Sure.

    5 Dec 2014 | 12:14 pm
    by Stoney deGeyter A blog without an audience isn't worth reading. Do you know who your target audience is? Most people don't. In fact, if you talk to many business owners, they'll tell you that their target audience is anyone who wants what they offer. Hmmm, not really zeroing in on your audience there, Junior. The problem is, not everyone is interested in what you offer, and trying to go after everyone is like throwing $#!^ against the wall and hoping to keep whatever sticks. What you end up with is a big pile of crap and a whole lot of wasted dollars, not to mention wasted time. To reach…
  • Will social media listening replace market research?

    20 Nov 2014 | 12:16 pm
    by Mike Moran Advertising Age had an interesting story that was brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. It's an interesting story, mostly because of who is quoted. When a company with the marketing chops of P&G says something, you've got news. But the news is actually much bigger than what you are reading in Ad Age. So, yes, the world is changing, but in an even bigger way than we think. Social media is not able to replace all uses for market research today, and won't for many…
  • Go the Blogging Distance: Planning for the Long Haul

    7 Nov 2014 | 12:25 pm
    by Stoney deGeyter Blogging isn't a one-and-done item on your web marketing checklist. It's a long-term endeavor. In fact, until blogs go the way of web directories, once you start blogging you really cannot stop. Not if you want to maintain the value of all the time and energy you've invested thus far. There are certain components to blogging that will hold their value over time. Great, evergreen content you've published will be universally valuable. However, if you don't keep producing blog content on an active basis, even great ranked evergreen content will lose it's value and appeal, both…
  • 5 WordPress Plugins to Ensure Your Pages are SEO-Optimized

    5 Nov 2014 | 8:44 am
    by Jayson DeMers A variety of factors impact how well a page ranks in search engines, including quality of content, page meta descriptions, and the URL name. But for a busy professional, keeping up with algorithms and making sure every page on a business website is optimized can be complicated. In light of the results of recent Google search ranking correlation studies conducted by Moz and SearchMetrics, businesses realize certain factors are more important than others when creating content with the intention of ranking well.Since many businesses use WordPress for their websites and blogs,…
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers

    Ben Brausen
    19 Dec 2014 | 2:45 am
    A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis? Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year - eMarketer’s lastest estimates encompass PPC and SEO spending on smartphones and tablets. Search Engine Land Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015 - Twitter is expected to carve out a 3.56 percent share of the U.S. mobile ad revenue space in 2014, rising to 3.69 percent next year. AllTwitter Google: Responsive Design…
  • Global Content Marketing – Book Review

    Lee Odden
    18 Dec 2014 | 3:08 am
    The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global perspective are essential for international companies. Luckily, I know of just such a resource to point you in the right direction. I first met Pam Didner when liveblogging one her presentations at Content Marketing World. She was at Intel and I had…
  • Social Media Content: Pros, Cons, Examples and Best Practices

    James Anderson
    17 Dec 2014 | 5:06 am
    Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most likely first visiting your website, then checking out your social channels. Content on social media allows you to open up a direct line of communication with customers, prospects and industry leaders in way that traditional media placements simply do not. Carefully crafted and curated social content can tell a customer what your brand is about, what kind…
  • A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

    James Anderson
    16 Dec 2014 | 5:45 am
    So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go with the latter. You may have heard the phrase ‘brand journalism’ tossed around, but what does it mean to marketers? A simple definition of a brand journalist is this: A marketer and a journalist. They can walk into a bar or walk where ever they want. The point is that they walk in the same shoes, as the same persona with the same mission: Telling and sharing great…
  • 25 Women Who Rock Social Media – 2014

    Lee Odden
    15 Dec 2014 | 3:02 am
    Today we’re celebrating the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing. Nearly 100 women have been recognized over the past 4 years and the feedback I’ve received has been amazing – just like the women featured on the lists. Publishing these posts has also introduced me to some incredible individuals that are accomplishing amazing things – creating impact and making a difference – through social networking and social media content. This year nominations were invited from all past honorees. We…
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    John Battelle's Search Blog

  • What Will Search Look Like In Mobile? A Visit With Jack

    jbat
    18 Dec 2014 | 8:12 am
    The post What Will Search Look Like In Mobile? A Visit With Jack appeared first on John Battelle's Search Blog. I’ve come across any number of interesting startups in my ongoing grok of the mobile world (related posts: 1, 2, 3).  And the pace has quickened as founders have begun to reach out to me to share their work. As you might expect, there’s a large group of folks building ambitious stuff – services that assume the current hegemony in mobile won’t stand for much longer. These I find fascinating – and worthy of deeper dives. First up is Jack Mobile,…
  • What Media Must Do To Succeed

    jbat
    15 Dec 2014 | 2:54 pm
    The post What Media Must Do To Succeed appeared first on John Battelle's Search Blog. Wired Founder Louis Rossetto at work in the early days. (image) Man, there’s been a ton of hand wringing over “the media” of late, from all the fuss over First Look and the New Republic to questions about whether a publication can survive if it’s not at 20-30mm uniques and growing – like current darlings Vox, BuzzFeed, and Vice. To me, just one question matters when it comes to a publication and whether it has a chance of long term success: Is it a must read? Back when…
  • Google: The Information-First Conglomerate

    jbat
    21 Nov 2014 | 4:43 pm
    The post Google: The Information-First Conglomerate appeared first on John Battelle's Search Blog. Larry Page on the cover of Fortune, Nov. 13 2014 Last week Google CEO Larry Page got the Fortune magazine cover treatment, the latest of many such pieces attempting to quantify Google’ sprawling business. The business press is obsessed with answering the question of whether we’ve reached “Peak Google.” (Clearly Fortune’s opinion is that we have not, given they named him “Businessperson of the Year.”) “Peak Google” is what I like to…
  • The Web Will Kill Apps

    jbat
    17 Nov 2014 | 9:50 pm
    The post The Web Will Kill Apps appeared first on John Battelle's Search Blog. Lots of the “apps are killing the web” meme going around these days, with the latest batch of casket sealant come from no greater validator of commonly agreed upon wisdom than the Wall St. Journal. “The Web Is Dying; Apps Are Killing It” argues Christopher Mims, and it’s hard to argue with him given the preponderance of current evidence. I disagree. I am in the midst of a long stew on the future of mobile, it’s taken me through deep links and intelligent links, to the future…
  • The Internet Big Five: Doubling In Three Years On A Trillion Dollar Base

    jbat
    16 Nov 2014 | 1:14 pm
    The post The Internet Big Five: Doubling In Three Years On A Trillion Dollar Base appeared first on John Battelle's Search Blog. From time to time I have tracked what I call the “Internet Big Five” – the key platform technology companies that are driving the Internet economy. Nearly three years ago I wrote the first of this series – The Internet Big Five. I identified Apple, Google, Microsoft, Amazon, and Facebook as the “big five,” and compared their relative strengths in financials, consumer reach, and technology strengths. Some of the metrics were…
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    Ask Kalena

  • Fast Five in Search – Week 50, 2014

    Kalena Jordan
    12 Dec 2014 | 10:15 pm
      There’s been some really clever Christmas marketing campaigns come across my desk this month – the type of ideas that have you thinking about them a lot longer than the bog standard Xmas marketing pitches. So this week’s Fast Five is all about the Cleverest Christmas Marketing Campaigns. Here’s this week’s Fast Five: 1) Coke Zero Sweater Generator by Royale for Coca Cola. This ingenious web app was the brainchild of uber-hip design firm Royale for Christmas 2013. It allowed users to design their own version of the geekiest holiday sweater ever, using a…
  • Fast Five in Search – Week 49, 2014

    Kalena Jordan
    6 Dec 2014 | 8:55 pm
      If you saw my post earlier this week, you’ll know that I’ve decided to become an e-lancer. I’m spending 30 days totally immersed in the online job market as a way to earn income as a freelance geek-for-hire. In preparation for this experiment, I needed to research and find the most popular outsourcing job sites and online work platforms on the Internet and register with them. And so the inspiration for this week’s Fast Five was born! Here’s this week’s Fast Five: 1) Elance – Elance is the world’s most popular outsourcing job site, used by…
  • 30 Days as a Freelance Geek for Hire

    Kalena Jordan
    30 Nov 2014 | 1:20 pm
    I came to a dramatic conclusion today. I need more income. As you all know, I’m a digital marketing consultant and trainer. My contractual consulting work has dried up for the year and the exciting new IT start-up that had offered me 3 months work has been dismantled by their board and abandoned. Bye, bye guaranteed income. So here I am, an unemployed geek, in need of consulting work in order to keep me in coffee and French doughnuts for the foreseeable future. What’s a girl to do? I had heard that marketing and IT specialists could make a nice little income on the side of their…
  • Fast Five in Search – Week 48, 2014

    Kalena Jordan
    29 Nov 2014 | 10:25 pm
      So this week I’ve been reviewing our Search Industry Event Timeline which forms part of our introductory SEO course at Search Engine College. I was struck by the sheer number of acquisitions made by search giant Yahoo over the past 20 years and how controversial some of those purchases have been for them. So this week I give you: the Five Most Controversial Purchases Made by Yahoo. Here’s this week’s Fast Five: 1) January 1999: Yahoo Acquired Geocities for $4.58 billion In the 1990’s, before the rise of Content Management Systems and online web page builder…
  • Q and A: Should I 301 redirect my penalized domain to a new site?

    Kalena Jordan
    26 Nov 2014 | 9:55 pm
    Hi Kalena If my site example.com gets penalized and de-indexed from Google (some competitor spammed my site hard), can I 301 that site to my new site with the exact same content? Would my new site get penalized too? And what happens if my new site gets penalized from spam again… can I 301 it to another domain using the same content? I wonder if i can 301 the past two domains to my new site, passing on the link juice. What do you think? Sam ————————————– Hi Sam GREAT question and one that I thought I knew the…
 
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    aimClear® Blog

  • Increase PPC Workflow in a Snap! aimClear’s Deep in the Sheets (Episode #8)

    Erica Melchior
    17 Dec 2014 | 9:36 am
    In this episode of Deep in the Sheets, Megan Demarais, aimClear SEM Account Manager, recounts 15 Excel hacks that increase PPC workflow. Here’s what you can expect to learn: Automatically sum Network days function (determine how many weekdays in a particular month) “CTRL” “PLUS” Repeating a formula in multiple cells Copying patterns Tabbing between worksheets Trim function Transposing (changes rows to columns and vice versa) Format painter LEN function Proper function (easily capitalize the first letter of every word) Lower function Concatenate Conditional…
  • Social Media Grand Slam! Who You Are, Who You Want To Be

    Erica Melchior
    15 Dec 2014 | 2:03 pm
    Marty Weintraub, aimClear Founder & Evangelist, interviews Mark Traphagen, Senior Director of Online Marketing for Stone Temple Consulting, about the proper place in the marketing mix for social media. So often, brands fail at social because they are doing it for the “sake of social media.” As the C-suite asks how their investment in social is yielding ROI, brands who do it right can shape brand stories and make strides toward defining the brand in ways that support business objectives. The front end of social media marketing is actually business consulting. Watch the video to…
  • First Impressions Matter! Developing Clickworthy Content with Jordan Kasteler

    Erica Melchior
    9 Dec 2014 | 8:25 am
    aimClear’s Manny Rivas, Online Advertising Director, sat down with Jordan Kasteler, Sr. SEO Manager at Red Door Interactive, to discuss what makes content successful and what steps marketers can take to set their content apart from the rest. In this video interview, Jordan describes strategies for structuring and packaging content to make users want to share it and be more engaged with it. Today’s consumers judge content upon first glance, so making your content attention-grabbing from the beginning is of the utmost importance. Watch the video to discover how to make your content…
  • Pay For Sex? How The Economist Pimps Old Content On CNN To Sell Subscriptions

    Marty Weintraub
    8 Dec 2014 | 12:27 pm
    Sex sells and The Economist Magazine is taking the world’s oldest profession to a new level of content advertising debauchery to score subscriptions. There’s more to the tactic than meets the eye, especially as concerns The Economists escalation of “Sex” keyword content over the last few years, coupled with a prodigal decline of search interest in The Economist as an entity. The banner ads below appeared on CNN.com (tablet), Sunday morning. The twin banners on the same page, essentially an above the fold ads takeover of CNN.com, called readers to action asking, “How much does the…
  • Visualized Budget Pacing (Episode #7) – aimClear’s Deep in the Sheets

    Erica Melchior
    3 Dec 2014 | 10:39 am
    Today’s episode of Deep in the Sheets illustrates how to manage and track your budget to ensure ideal pacing throughout any given time frame. Dion Plakos explains how to identify whether you are spending budget too quickly or if you should allocate more dollars throughout any PPC campaign by following this nifty Excel guide. Easily view budget pacing by calculating “cost per day” to produce a visually appealing line chart that displays progress in an easy-to-follow illustration. Enjoy, and tune in for our next episode of Deep in the Sheets on December 17.
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    Branded3

  • Brands get super creative on social media for #Christmas

    Natasha Nanner
    17 Dec 2014 | 7:57 am
    ‘Tis the season to be creative – especially when it comes to your social media campaign! With social networks such as Instagram, tumblr, Pinterest and Twitter attracting millions of users each and every day, there is endless opportunity for brands to build customer loyalty, engage with fans and establish online personalities. And what better time to truly make the most of this than at Christmas, when people are full of holiday spirit and eager to embrace anything remotely festive?! Rather than just sticking a “Happy Christmas” hashtag on the end of a tweet and taking a selfie by the…
  • #ChristmasJumperDay with @Branded_3

    Laura Crimmons
    12 Dec 2014 | 8:58 am
    As is now tradition we got into the Christmas spirit at B3 Towers today and took part in Save the Children’s Christmas Jumper Day. We had a vote for the cheesiest Christmas jumper, the result of which is revealed at the bottom of this post. Our awesome Design team put together this time-lapse video capturing the spirit of the day! And without further ado, on to the jumpers! A strong gingerbread theme from the Account Management team joined by Charlie our new PR & Marketing Manager. A demure take on the Christmas Jumper theme from the Design team. No comment needed for this one. Our…
  • 5 #northerndigitalawards nominations for @Branded_3 including 3 for Best SEO Campaign

    Felicity Crouch
    11 Dec 2014 | 8:16 am
    We’re rounding off a year full of award nominations and wins with the fantastic news that we’ve been nominated for five Northern Digital Awards! The shortlist was announced today and we’re thrilled with the news that three of our best campaigns from 2014 are on there. The Northern Digital Awards recognises the very best in digital marketing campaigns and talent in the north, here’s what we’ve been shortlisted for: Best SEO campaign: Branded3 & City Index – Education and Expert Analysis Branded3 & Transform – Brits, Boobs & Botox Branded3 & Virgin Holidays Cruises…
  • Webinar: A kick-ass link audit for 2015 – with @Branded_3 & @DeepCrawl

    Felicity Crouch
    11 Dec 2014 | 6:08 am
    Join Branded3’s Search Strategist, JJ Grice and DeepCrawl’s Global AM, Kit Nichols next Tuesday in an insightful webinar to learn how to implement a successful link audit strategy for 2015. At 5pm (GMT) on Tuesday 16th December, you can tune in to the 45-minute webinar by registering here, and hear JJ and Kit share their thoughts on: How to increase engagement and reputation using outbound link audits Manual penalty recovery and how to deal with negative SEO attempts by inbound audits Branded3’s best tool recommendations A solid link audit action plan for the year ahead DeepCrawl is a…
  • Webinar: Should newsjacking be part of your SEO strategy for 2015?

    Felicity Crouch
    5 Dec 2014 | 2:31 am
    Next Wednesday, Branded3’s Head of Search, Stephen Kenwright, will be hosting an SEM Rush webinar on newsjacking; what not to do, how to get it right and its benefits. Demonstrating with case studies, Stephen will discuss what marketers will need to prepare if they’re looking to leverage newsjacking as part of their 2015 SEO strategy. Stephen will talk about why lots of newsjacking misses the mark and doesn’t actually get in front of the right audience, explaining that it’s more about being proactive and being prepared rather than just reacting to news and current trends. Take a look…
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    Performancing

  • The 3 Low Hanging Fruits of Blog Content Creation

    Christopher Jan Benitez
    19 Dec 2014 | 5:00 am
    Creating new content for your blog can get nerve-wracking. This is most evident once you have run out of things to talk about or are undergoing blogger’s block or writing fatigue after having written multiple posts on a consistent basis. Even though you’re in this funk, you still need to produce valuable content on your blog to appease your readers and maintain the relevancy of your blog through constant updates. If you think you’ve exhausted your well of ideas for your blog, then let these easy-to-do content hacks help you come up with fresh and exciting angles for your posts. Create…
  • 5 Old (But Still Relevant) Content and Link Building Strategies….And 1 New One

    David Jones
    26 Aug 2014 | 12:55 am
    Infographics still work….sort of Infographics started to gain traction around 2010 and then saw an explosion across the web for the next 2 years as they grew in popularity. As with all new content and link building strategies SEO and marketing firms were all over them like a bad rash until Google stepped in (as they always do) and reduced the effectiveness of signals from links within infographics. However this doesn’t mean you can’t still use them. The field is pretty crowded these days so you really need to dig deep to come up with an interesting topic and get the data to…
  • A/B Testing and SEO: What You Need to Know to Succeed

    Amanda DiSilvestro
    8 Aug 2014 | 5:00 am
    Being indecisive is something that companies often struggle with when it comes to decisions about a website, but ironically enough a lot of this indecisiveness comes from the indecisiveness of consumers. You want one thing one minute, and then something turns you off the next. This is why A/B testing is so important for small businesses. It ensures that you website is satisfying the majority of consumers, and it allows for you to modify this as consumers modify their own purchasing decisions. This then brings up the idea of SEO. If you’re constantly changing your website, how can you be…
  • Popular Code-Free Design Tools for Designers and Developers

    Guest Blogger
    30 May 2014 | 5:50 pm
    The standard way of building websites is by using codes. It still applies today but with advancements in software development, there are now the so-called code-free web design tools that designers and developers can use. By code-free, it simply means that designers even without the help of developers can easily create attractive websites without having to bother too much with codes and getting them right. There are advantages and disadvantages to using this latest software but it won’t hurt if you try them. Muse Adobe’s Muse is a great tool that easily creates websites. On the…
  • Webydo Can Help Take Your Design Business to a New Level

    abovepop
    21 Feb 2014 | 1:31 am
    Freelancing has become rather popular in recent years, not only because of the freedom it offers, but also because opportunities are expanding and earnings increasing. In the design sector, more and more web designers are taking to building a business for themselves as well. And, why not? There is certainly no lack of clients and work opportunities, and web designers have all the resources they need to start, run, and expand their business. That’s not to say that there are no potential issues if you follow this route. On the creative end, one of the possible bumps along the road is the…
 
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    Stone Temple Consulting - Digital Marketing Excellence

  • Why is the Personal Brand So Powerful? – Here’s Why with Mark & Eric

    Eric Enge
    15 Dec 2014 | 8:00 am
    In this episode of Here’s Why, Mark and Eric discuss how powerful personal branding can be. They explain why brands should not be afraid of putting real faces out in the world to represent them, and why they should not hide behind their logos. Mark and Eric start with explaining the concept of Pareidolia and how it applies to business and branding, and not just psychology. Enjoy! If you want to check out any of the articles or sites referenced in the video you can find them all here: 50 Faces in Everyday Objects It’s Over: The Rise & Fall Of Google Authorship For Search Results…
  • Twitter Engagement Unmasked: A Study of More than 4M Tweets

    Eric Enge
    11 Dec 2014 | 8:25 am
    What you see before you is the result of analyzing more than 2 million Western language tweets out of over 4 million Tweets we collected. In this paper we will outline the results of analyzing that data to learn and understand what drives behavior on Twitter. One of the main goals: to see what really drives retweets, favorites, and replies. (The remaining non-Western tweets will be the subject of future studies.) For example, did you know that including images in your tweets could raise the number of retweets you get by 4 times or more? There is much more in the study. Factors we…
  • Why are People Afraid to Link Build? – Here’s Why with Mark & Eric

    Eric Enge
    1 Dec 2014 | 12:15 pm
    In this episode of Here’s Why, Eric and Mark discuss the history of Link Building. A lot of people are afraid to do link building anymore, especially after Matt Cutts and Co. came down on it pretty hard as a marketing strategy. However, link building is more about brand building these days. When done correctly it is still a viable and legitimate practice. Let Eric and Mark help with the best ways to approach it. If you want to check out any of the articles or sites referenced in the video you can find them all here: Google recommends nofollowing links on press releases, widgets and…
  • I See Content Everywhere! How to Never Run Out of Great Content Ideas

    Mark Traphagen
    26 Nov 2014 | 4:02 am
    Do you have a “sixth sense” for great content ideas? In the smash hit movie The Sixth Sense, eight-year-old Cole Sear has a problem. He sees something no one else sees: dead people. Though the boy is terrified by these visions, Dr. Malcolm Crowe, a child psychologist (played by Bruce Willis), helps him to see his ability as a gift. Cole learns that he can help these troubled spirits to solve their unresolved conflicts so they can depart in peace. I’m not going to help you see dead people (would you really want to?), but I can help you get what I call “content…
  • Google’s Gary Illyes Discusses Mobile as a Ranking Factor

    Eric Enge
    24 Nov 2014 | 7:30 am
    Google’s Gary Illyes recently was gracious enough to answer questions about the new “Mobile Friendly” ranking factor, as well as other SEO related topics. Eric Enge, Question 1: This Search Engine Land article provides a lot of information on what it takes to earn “mobile friendly” status with Google. The article lists these 4 criteria: Avoids software that is not common on mobile devices, like Flash Uses text that is readable without zooming Sizes content to the screen so users don’t have to scroll horizontally or zoom Places links far enough apart so that the…
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    Pubcon

  • Strong Session Lineup Awaits At Pubcon Austin 2015

    Lane R. Ellis
    16 Dec 2014 | 8:30 am
    A strong Pubcon lineup of sessions featuring dozens of top innovators in social media, search, and digital marketing has been announced for Pubcon Austin 2015, which takes place on April 20...Continue this story.
  • Tim Ash To Give Kickoff Keynote At Pubcon Austin 2015

    Lane R. Ellis
    9 Dec 2014 | 7:30 am
    We’re happy to announce that landing page innovator Tim Ash, bestselling author and chief executive at landing page optimization firm SiteTuners, will deliver the kick-off keynote address during Pubcon Austin 2015,...Continue this story.
  • Make Plans For Pubcon Austin 2015

    Lane R. Ellis
    2 Dec 2014 | 7:00 am
    Make plans for Pubcon Austin 2015, the online marketing, search, and social media conference featuring dozens of top industry speakers sharing 2015′s most relevant research during a day filled with cutting-edge...Continue this story.
  • Get An Earlybird Registration For Pubcon Austin 2015

    Lane R. Ellis
    19 Nov 2014 | 8:15 am
    Grab an early-bird registration today for Pubcon Austin 2015, and make plans to attend Pubcon’s first conference of 2015 in the sunny technology capital of Texas. Registration is now open for...Continue this story.
  • Pubcon Austin 2015 Sponsorship Opportunities

    Lane R. Ellis
    17 Nov 2014 | 8:00 am
    Pubcon, a Forbes must-attend conference and an Inc. top conference for growing your business, has sponsorship opportunities available for our next conference, Pubcon Austin 2015. Pubcon Austin 2015 has excellent opportunities...Continue this story.
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    Bing Ads Blog

  • Happy Holidays from Bing Ads... See You in 2015!

    Tina Kelleher - MSFT
    19 Dec 2014 | 10:00 am
    If your office is anything like mine, it's a ghost town today and will probably be even more so next week. Given that holiday vacations are the norm around this time of year, the Bing Ads Blog will not being publishing anything new between now and...(read more)
  • Social Media Marketing for Small Business: 6 Tips to Help Inluence Content Sharing

    Tina Kelleher - MSFT
    18 Dec 2014 | 9:00 am
    With Hanukkah in full swing and Christmas coming up next week, most people are either wrapping up the last of their holiday shopping, or else they're getting ready to start (gotta love those last minute shoppers!). For those of us who are mentally moving...(read more)
  • Holiday Preparation Overview: New Year's Insights for Digital Marketers

    Shelby Gagnon - MSFT
    17 Dec 2014 | 9:15 am
    With December winding to a close and January just around the corner, we're back again at that time of year when we reflect the previous 12 months and imagine the possibilities for the next. It's a fairly universal truth that a lot of people want to do...(read more)
  • New Bing Ads Essential Training Now Available on Lynda.com

    MJ DePalma - MSFT
    12 Dec 2014 | 9:00 am
    Here at Bing Ads, we value training partners who help digital marketers learn new ways to increase their brand awareness and grow their business. We, too, are passionate about empowering advertisers around the world to accelerate their business growth...(read more)
  • The Tools Trifecta: Bing Ads Editor, Bing Ads Intelligence and the Ad Preview Tool

    Tina Kelleher - MSFT
    10 Dec 2014 | 8:35 am
    Like any business, Bing Ads has a steady stream of new customers walking through the proverbial door every day. While many of our users are relatively search savvy when they arrive here, many others are not at all. If you consider yourself a PPC veteran...(read more)
 
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    Get Elastic Ecommerce Blog

  • Reality Check: Shoppers are not that Loyal [Infographic]

    Linda Bustos
    19 Dec 2014 | 12:06 am
    It’s the holiday season and the promotions are aggressive! This week’s infographic examines shoppers’ loyalty when it comes to promotions online and offline, courtesy of MarketTrack and Nowsourcing.Tweetables80% of shoppers are willing to switch brands or stores because of a promotion Tweet this78% of shoppers have engaged in showrooming, 76% in webrooming Tweet this80% of shoppers use more than one media type when making purchase decisions Tweet thisShoppers say promotions account for 83% of unplanned purchases (65% of these in-store) Tweet this57% of shoppers believe they…
  • Ecommerce Trend: Keep Your Eyes on Visual Search

    Linda Bustos
    17 Dec 2014 | 12:10 am
    Visual search technology is one of the most exciting trends in ecommerce. Though the tech isn’t new (Zappos had this feature in 2009 and Google bought Like.com in 2010), it’s finding new life in ecommerce websites and mobile apps, with retail heavyweights Macy’s and Neiman Marcus launching visual search apps for mobile this month.Why should ecommerce professionals care about visual search?Advantage over keyword-based searchVisual search “reads” images to identify color, shape, size and proportions, even text to identify brand and product names. This offers an…
  • 7 Ways to Design Home Pages Without Rotating Banners

    Linda Bustos
    15 Dec 2014 | 12:05 am
    Last week we trashed the trend of using rotating banners on home pages. You may recall, roughly half of top online retailers use them despite how despised they are by conversion optimization and usability testing experts.But if you don’t use a rotating carousel, the heck are you supposed to put on the home page??!!How about these approaches?Put the user in controlSymantec uses a header, but not only allows the user to control it (it doesn’t auto-scroll), there is context provided around what the other slides are about. The user can scan them like a navigation menu, vs. just…
  • The Tablet Commerce Barometer [Infographic]

    Linda Bustos
    12 Dec 2014 | 12:05 am
    This week’s infographic focuses on tablet commerce, courtesy of ContentSquare.Click to enlarge infographicTweetablesThe avg tablet page is 11K pixels high, 3x larger than desktop pages Tweet thisThe avg tablet page loads in 10s vs 6s for desktop pages Tweet this35% of tablet users only visit one page Tweet this50% of tablet users reach at least one product page Tweet this3.5% of tablet shoppers reach a cart page, 1.2% complete purchase Tweet thisThe average tablet shopper visits 5x before ordering Tweet thisTablet shoppers spend an average of 18 minutes on an ecommerce site Tweet…
  • Ecommerce Trend: Persuasive Calls to Action

    Linda Bustos
    10 Dec 2014 | 12:05 am
    Rule #1 of Web usability = “don’t make me think.”But when it comes to persuasion, making users think twice is worth breaking rules for.Instead of “No, thanks” as the opt-out call-to-action, these sites are communicating what opting out really means…Conversion XL“No thanks, I design websites that are unpersuasive.”Artbeads“No thanks, I don’t like salesRunner’s WorldZDNet“No thanks, I want my competitors to know first.”Tipsy Elves“No thanks, I’m a grinch.”Something to A/B test in 2015?
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    Compete Blog

  • Sunday Series: Holiday Icing

    Laura Cantwell
    21 Dec 2014 | 8:06 am
    Image from: Shutterstock With the holidays quickly approaching it’s no surprise that the jewelry category saw a jump in traffic last month. The category itself saw an increase of 31.78% in unique visitors while several of the category top sites saw an even larger increase. Zales.com held on to its number one position last month, seeing an increase of 73.87% in unique visitors. Aside from search terms containing the site’s name, “promise rings,” “engagement rings,” and “wedding bands” ranked high among top search referrals. Surprisingly, more females tended to visit the site…
  • The Weekly Compete Pulse

    Laura Cantwell
    20 Dec 2014 | 9:27 am
    There’s still time to fine-tune your digital marketing for last-minute shoppers before the holidays are in full swing. Take a look at some of our favorite articles from the past week. 6 Ways Big Data Will Shape Online Marketing In 2015 If you haven’t already, it’s time to stop thinking of big data as just a buzzword. As a marketer, big data is readily available to you, so familiarize yourself with this tool and learn how to utilize it in your 2015 marketing. Examining Search and Social Behavior for Holiday Shopping For many consumers, online shopping is far preferable to heading to a…
  • November Top 50: Introducing Cyber Week

    Laura Cantwell
    17 Dec 2014 | 8:33 am
    Image from: Shutterstock The lines between Black Friday and Cyber Monday have continued to blur this year, with more consumers shopping online during “Cyber Week” rather than distinctly in person on Friday and online three days later. This new trend has impacted the traffic that a number of sites saw in November. See which of the top 50 sites were impacted by online Black Friday shopping below. Best Buy: Bestbuy.com saw an increase of 52% in unique visitors in November, almost certainly due to Black Friday. Among the most common search referral terms directing to the site, several…
  • Is Trivago Cleaning Up?

    Lincoln Merrihew
    16 Dec 2014 | 8:00 am
    Image from: Rolling Stone Trivago is one of the newer players in the US online travel space and has used TV ads featuring actor Tim Williams. Unlike most spokespeople, he had a somewhat tousled look perhaps designed to appeal to the everyman (or woman). That look caused mixed reactions among consumers and drove coverage in the trades, such as CNN. Trivago leveraged that attention by holding a contest, the winner of which got to orchestrate a Tim makeover.
  • Sunday Series: Children and Baby Needs

    Laura Cantwell
    14 Dec 2014 | 9:43 am
    Image from: Shutterstock Though the “Children and Baby Needs” category has seen a decrease in UVs in 2014, the category picked up in November, moving its way into our list of top moving categories. With regard to YoY traffic, the category is down 21.51%, but last month traffic increased 45.16%. This sudden change in direction makes sense when you take a look at which sites are included in the category. Lego.com followed the category trend. The site is down 26.59% in YoY traffic but saw a 34.92% increase in November. With serious holiday shopping occurring during November, it’s…
 
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    Understanding Google My Business & Local Search

  • Yahoo: All I Want For Christmas is the Ability to Remove Dupes – All I Got was a Christmas Card

    Mike Blumenthal
    19 Dec 2014 | 8:28 am
    Yahoo sees fit to send me a Christmas card. My Christmas message to Yahoo: Save the Bandwidth and FIX YOUR PRODUCT. There was a post in the Local U Forum the other day pleading for help with dupes at Yahoo. Here was Nyagoslav’s response: “There is currently no way to remove duplicate listings on Yahoo! Local in a straightforward manner. The only two options would be: 1) Remove or update the incorrect listing on the source site (most frequently ExpressUpdate, Localeze, or Yelp). Wait for the new information to make its way to Yahoo’s local business database again, and hope that they…
  • Why Android in Car is Very Unlikely to Happen

    Mike Blumenthal
    19 Dec 2014 | 7:56 am
    Reuters has an exclusive report that Google’s next version of Anroid will be car ready for use without a phone. “Allowing drivers to enjoy all the benefits of the Internet without even plugging in their smartphones“. I have a hard time seeing this happening.  For a number of reasons. Cars, like the iPhone, are integrated devices. Their value is in the combination of various hardware parts and increasingly of the software. Car companies are well capitalized and self contained. They only allow silent sub contractors to build their components with rare exceptions. And the…
  • Apple: Local Search Embedded in Spotlight as a Default – Can it Move the Needle?

    Mike Blumenthal
    15 Dec 2014 | 9:57 am
    More than one ambitious player in local has joined the walking dead in their battle with Google. Google has long been the top dog in local search. Along the way they bested IYPs, Driving Direction sites and Mapping companies. Google left more than a few, like CitySearch and Yahoo Local, among the walking dead and severely limited the growth options for the likes of  the Groupons and Navteqs of the world. They have gone mano a mano to all comers. It isn’t clear that this has resulted in great income but it has resulted in their dominant position in the local search market. And has put…
  • Google Shows New Mobile Ad type for Auto Dealers

    Mike Blumenthal
    14 Dec 2014 | 8:17 am
    Brian Pasch of Mastering Automotive Digital Marketing noted that Google will be rolling out a new mobile ad type for auto dealers in January. Initially it will be available in limited markets with a limited set of keywords. It is a mobile only ad format will not display on the desktop. The Dealership Listing Ads (DLA) ads, shown in this example with Toyota dealers, will initially appear when consumers use explicit queries that imply that they are looking for a car dealer. Examples given by Google are: - Toyota Dealer – Toyota Dealers – Toyota Dealership – Toyota…
  • Google Expands Hours Worldwide for My Business Support

    Mike Blumenthal
    13 Dec 2014 | 11:57 am
    Google has expanded the hours during which they are now providing English language phone support through the Google My Business Help Center. Support is now offered from 1 AM – 5 PM PST, Monday – Friday. Previously support was offered from 6 AM to 5 PM PST. Obviously, this is one of the benefits of having a team in New Delhi. When you compare these time zones Google has covered business hours in the US, the UK, most of Europe and mornings in Australia (although I imagine that Berliners get to work at 7 AM. :)) and part of the afternoon in New Delhi. This would confirm what poster…
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    Matrix Marketing

  • Greatest Show on Earth!!

    Russell
    18 Dec 2014 | 12:00 pm
    Plenty of good stuff going on in the internets, There are some security concerns and some Crypto Currency goodies to share. Learn more about taking crypto currency. http://www.neo1seo.com/the-case-for-cryptos-and-seo/ gocoin.com https://gocoin.offerit.com/tiny/vIcnB bitcoin http://bitcoin.com/ litecoin http://socialkarmaexchange.com/litecoin-is-out-likecoin-is-in/ dogecoin http://dogecoin.com/ Cryptsy Exchange Rate for Crypto Currency https://www.cryptsy.com/ InfiniteWP Security Vulnerability http://infinitewp.com/docs/how-to-secure-the-infinitewp-admin-panel/ http://infinitewp.com/…
  • Facebook Promoted Posts & SEO Awards

    Russell
    16 Dec 2014 | 12:00 pm
    Today Fabio and David will discuss the changes happening on Facebook re: promoted posts and reach. What it means for you and your company / brand etc… And David has a bone to pick about “SEO     Awards.” Please stop by GeeksRoundTable.com and ask us a question. We’ll  take a look at your site and answer in one of our upcoming podcasts!
  • Pinterest Series- Part 2- Must Have Boards

    Elizabeth Brown
    11 Dec 2014 | 12:13 pm
    Thank you for coming back for part two of the Pinterest series, (although it be a little late)! As we discussed earlier, in this chapter, we are going to evaluate the boards that you should include in your Pinterest marketing campaign. There is conflicting information online about what boards will serve your business best. Let’s take a look at the agreed upon must haves: 1.) DIY or Do-it-Yourself- If you have spent anytime on Pinterest, you have seen a plethora of DIY projects for: home decor, kids crafts, holiday fun and much, much more. Having a DIY board might encourage people who…
  • 1 Weird Trick This Old SEO Used to Lose 70lbs

    DB
    4 Dec 2014 | 12:00 pm
    [partially misleading title] No I’m not here to sell ANYTHING – just wanted to use the “1 weird trick” title at least once this year. I did in fact lose 70lbs this yr. I did not go to the gym once, I didn’t make any drastic changes… I’m actually surprised with my own results. Back Story: So I have always been a big guy… Not the biggest in the family by any means (Here’s my cousin Ryan) but big none the less. My mid-30’s are over and I’m coming up on 40 faster than I’d like to admit! I’d been hovering around 265lbs…
  • Happy Thanksgiving from Team Matrix

    Elizabeth Brown
    27 Nov 2014 | 12:00 pm
    Happy Thanksgiving from Matrix Marketing. We are spending the day enjoying good food, great family and Seahawk’s football! We hope you are all doing the same. Go Hawks! Due to the holidays the Geeks at Geeks Round Table and our regularly scheduled blog content will resume next week. Enjoy the weekend and we will see you again next week.
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    SEO & Marketing Company » Blog

  • The Rise Of Voice Search & It’s Impact On SEO

    Guest Blogger
    14 Dec 2014 | 11:00 pm
    There’s lots of talk out there about voice search and how it’s going to change the face of SEO, which may well be the case, but for now, voice-based search is still a relatively new thing. In fact, a lot […] The post The Rise Of Voice Search & It’s Impact On SEO appeared first on SEO & Marketing Company.
  • Women in Tech: Meet Bharati Ahuja

    Gabriella Sannino
    11 Dec 2014 | 11:00 pm
    We continue our global reach for Women in Tech and meet Bharati Ahuja. The beauty of working within a small niche of professional SEO’s (as I like to call them: the good ones and the bad ones) is getting to […] The post Women in Tech: Meet Bharati Ahuja appeared first on SEO & Marketing Company.
  • Getting Great Feedback

    Gabriella Sannino
    7 Dec 2014 | 11:00 pm
    You spent months designing and building your website, creating a content strategy, loading it with great images and marketing it to your target audience, but that ticker tape parade you were expecting hasn’t happened yet. You’ve not gotten so much as a […] The post Getting Great Feedback appeared first on SEO & Marketing Company.
  • Women in Tech: Meet Yukari Peerless

    Level343 Team
    4 Dec 2014 | 11:00 pm
    With so much going on around the world, it’s important to keep an eye on your objectives and goals. The reason I started this new series and have asked all these wonderful women for their input with Women In Tech, is that […] The post Women in Tech: Meet Yukari Peerless appeared first on SEO & Marketing Company.
  • High Quality Content

    Level343 Team
    30 Nov 2014 | 11:00 pm
    Google’s zoo’s worth of updates has changed how many people do SEO, from their style of keyword inception to their choice of links and messages. The most noticeable thing that’s changed for many, though, is their content. Gabriella wrote The […] The post High Quality Content appeared first on SEO & Marketing Company.
 
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    Triangle Direct Media - New Media Marketing

  • TDM is Hiring!

    Jason Gillikin
    12 Dec 2014 | 7:31 am
    Triangle Direct Media (TDM) is seeking to immediately expand its inside sales division.  We are looking for highly motivated candidates who are driven to succeed – sales reps who are willing to work hard, work smart, and make as much money as they can.  The industry is highly competitive, so we need someone who is sharp, computer savvy, fearless, and willing to learn.  Commission potential is uncapped.  Sales experience is a plus but not a requirement. At TDM, we are: – Online marketing experts with specialties in SEO, Pay-per-Click, and Social Media – Motivated by the…
  • Invest in Social Media Management

    Jeff
    5 Dec 2014 | 11:16 am
    Does your social media marketing provider have experience in a wide variety of SMM (social media marketing) platforms? Understanding how to use Facebook, Twitter, Google Plus, Pinterest, Tumblr and Instagram are all vital parts of a successful SMM campaign. Social media marketing is a must have, must use, advertising tool for any business. The stats below represent American social network users, by age, and the amount of time they spend on social media: 18-34-year-olds report spending 3.8 hours a day; 35-49-year-olds report spending 3 hours per day; 50-64-year-olds report spending 2.4 hours…
  • Facebook Bans The “Like Gate” Incentive for Pages

    Ashley Hincher
    12 Aug 2014 | 7:33 am
    Facebook has officially banned the “like gate” for Pages. On August 7th, a post was published to the official Facebook Developer’s blog announcing some recent changes. Tucked near the bottom of the post is a section titled “Changes to Platform Policy,” which includes a new rule that will certainly impact how businesses run their Facebook pages: “You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.” According to Facebook, users have 90 days (until…
  • Discovery marketing and the new mobile search by Pinterest

    Jeff
    6 May 2014 | 8:10 am
    Pinterest’s new search is currently only available for mobile devices; iPad, iPhone and Android. The new search feature offers descriptive guides which is category-based and delivers results on the keyword or phrase entered. Similar to how Google suggests related search topics, Pinterest’s seeks to help users discover additional interests based on use. For example, when you start searching subjects such as BBQ, Fourth of July parties or summer vacations the guides will pull additional pins submitted by Pinners. The following is from Pinterest, released via their announcement on…
  • Advertising on Facebook for your business: Is it really worth it?

    Jason
    21 Jan 2014 | 12:53 pm
    Let Facebook make money for your business   To advertise or not to advertise on Facebook has been a question that small businesses have been struggling to answer.  With some recent statistics and list of benefits outlined in this article, you might be able to finally answer that question yourself. Facebook’s preferred marketing and developer program, found that Facebook’s ad clicks, impressions and sponsored stories resulted in an increased ROI for advertisers this year, as compared to the results from 2012., according to their Q3 Social Intelligence Report. In this report it also…
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    Bruce Clay, Inc. Blog

  • 6 Mobile-Friendly Navigation Best Practices

    Chelsea Adams
    17 Dec 2014 | 10:20 am
    6 Mobile-Friendly Navigation Best Practices was originally published on BruceClay.com, home of expert search engine optimization tips. A story problem: Joe is in a taxi trying to buy a Christmas present for his favorite second aunt twice removed. He’s on your website. The car is moving 31 miles per hour. How can you help him find the perfect gift? Answer: Create a touchscreen-friendly mobile navigation that makes it easy for your personas (including Joe) to find what they need on the go. Excellent! We’re on the right track. Now… how does one do that? This blog post introduces…
  • How the FTC’s New Disclosure Ruling Affects Social Media Marketers & Influencer Marketing Strategies

    Paula Allen
    11 Dec 2014 | 11:15 am
    How the FTC’s New Disclosure Ruling Affects Social Media Marketers & Influencer Marketing Strategies was originally published on BruceClay.com, home of expert search engine optimization tips. Reaching out to influencers is a public relations tactic as old as time. But a whole boutique marketing industry has cropped up in the last few years as more people gain niche Internet celebrity status, opening opportunities for agencies and brands to get endorsements from online social influencers. Who is and isn’t an advertiser used to be pretty black and white, but these days, understanding…
  • The Social Media Wish List: A Community Manager’s Top 10 Pet Peeves

    Kristi Kellogg
    9 Dec 2014 | 11:46 am
    The Social Media Wish List: A Community Manager’s Top 10 Pet Peeves was originally published on BruceClay.com, home of expert search engine optimization tips. When it comes to social media marketing and community management, it’s not always sunshine and hashtags. When you post daily, ad infinitum, there are little things that just can’t help but get on your nerves — especially when you encounter them multiple times a day, everyday. So, in the spirit of sharing, I’ve decided to share even this: a social media wish list that enumerates all the small things I wish…
  • New SEO Tutorial Encourages Active Learning

    Chelsea Adams
    3 Dec 2014 | 8:00 am
    New SEO Tutorial Encourages Active Learning was originally published on BruceClay.com, home of expert search engine optimization tips. Imagine you show up to work one fine Monday and Bruce Clay is sitting in the desk next to yours with one item on his agenda: teach you the foundations of SEO from the ground up. The lesson plan includes everything you need to get your website ranking, from how to do keyword research, to technical optimization, designing for mobile-friendliness and semantic markup. To help you hit the ground running, Bruce has brought with him 10 free SEO tools to make each of…
  • The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015

    Kristi Kellogg
    24 Nov 2014 | 11:00 am
    The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015 was originally published on BruceClay.com, home of expert search engine optimization tips. Throughout the year, Internet marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but an Internet marketing conference can you learn from the likes of Danny Sullivan,…
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    SEO.com » Blog

  • Google Algorithm Update Promotes Mobile-Friendly Searching

    Melissa McGibbon
    8 Dec 2014 | 9:30 am
    Google Algorithm Update Promotes Mobile-Friendly Searching is a post by SEO expert Melissa McGibbon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Does your site pass the mobile-friendly test? While you were busy shopping for your Thanksgiving turkey Google quietly implemented another algorithm that affects websites that haven’t converted to a responsive (mobile-friendly) platform. If your website is not optimized for mobile traffic, you need to make it a priority. Google anticipates that 2015 will be the biggest year yet in mobile device…
  • Proving the Value of SEO

    SEO.com
    1 Dec 2014 | 9:05 am
    Proving the Value of SEO is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Have you read (or been bludgeoned by) all those articles about how SEO is supposedly dead? Or do you feel that, despite getting plenty of traffic and rankings, you’re not actually obtaining any new customers? Are you wondering if all your SEO efforts are actually providing real results? It can be hard for people who are not SEO professionals or subject-matter experts to know or understand the value that effective search engine…
  • The Evolution of SEO

    SEO.com
    20 Nov 2014 | 10:41 am
    The Evolution of SEO is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Evolutionary Trajectory Much hubbub has been made about search engine optimization being in its death throes and its practices amounting to nothing more than chicanery. Both assertions are based on outmoded conceptions of SEO, though, and a lot of things have changed – evolved – in the last few years. People who label SEO “spamming,” tend to point to practices like keyword stuffing, link farming, and related practices. They argue that…
  • What is a Modern SEO Specialist?

    Stephanie De Leon
    12 Nov 2014 | 7:00 am
    What is a Modern SEO Specialist? is a post by SEO expert Stephanie De Leon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Seemingly a simple question, an SEO specialist could be described as someone who helps users find what they’re searching for when using search engines like Google and Bing. However, that is merely the tip of the search engine optimization iceberg. Let’s consider the following example: A Google search for “cat” returns Cat construction equipment, their Yahoo finance page, a Wikipedia article on the animal, and…
  • Balancing the Need for Evergreen and Real-Time Content

    SEO.com
    1 Nov 2014 | 8:39 am
    Balancing the Need for Evergreen and Real-Time Content is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Content is king when it comes to a successful marketing campaign. We all know this and we would all like to believe that the content we provide our consumers is the most useful information possible. The difficulty of the situation is judging how to balance the need for those ever-lasting articles that consumers will keep coming back to against the articles that are directly relevant to current events and…
 
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    Hyper Dog Denver SEO Blog | Colorado SEO Firm

  • Google: All about that mobile

    Jim
    4 Dec 2014 | 6:12 pm
    Having a good mobile experience is increasingly important for websites. Advances in technology have made it possible for many more sites to be viewed on mobile devices, but the experience is usually much less pleasurable than viewing via desktop. Google wants to change that, and is again trying to move website design in the correct […]
  • Penguin 3.0: A year in the waiting

    Jim Kreinbrink
    4 Nov 2014 | 2:22 pm
    Google’s “Penguin Updates” target the easiest link building practices. Since Google’s algorithm uses links to determine whether a website deserves to rank, they use the Penguin Updates to punish sites that might be getting links in an automated fashion. Penguin Update 1: April 24, 2012, dubbed v1.0 Penguin Update 2: May 25, 2012 Penguin Update […]
  • “How do you write great title tags and meta descriptions?”

    Janna Vance
    20 Oct 2014 | 2:04 pm
    “How do you write great title tags and meta descriptions?” That is the question that clients ask me most frequently. And it’s a loaded question for sure! There are several components to authoring great titles and descriptions, but there are also a few considerations that each client will want to consider for themselves. I’ll address […]
  • Summary of Search: Who is Syndicating Who? What to know about syndicating your blog.

    Jim Kreinbrink
    9 Oct 2014 | 2:25 pm
    SUMMARY OF SEARCH Google released a new Panda 4.1 update this month and unique, relevant content and overall site quality has never been more vital. Syndication actually plays a large part in what Google sees as duplicate content. Done correctly, syndication can mean new visitors, brand exposure, social shares, and links to your site (which […]
  • The Walking Dead, Google Authorship Edition

    Jim Kreinbrink
    8 Sep 2014 | 12:12 pm
    Summary of Search Google recently announced the end of Google Authorship, a feature the SEO community thought might become a major part of Google’s ranking formula. With Google Authorship, photos of writers were shown in Google’s search results – when rel=”author” and rel=”me” tags were embedded pointing to their Google plus profile. In December 2013, […]
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     | periscopeUP

  • Link Building In 2015 With Nick Cuttonaro [Podcast]

    Dan Kaplan
    18 Dec 2014 | 8:00 am
    In this episode, Dan interviews Nick Cuttorano, Founder of The Link Builders. Listen in as they discuss online reputation management, controlling page one of Google searches, link building in 2015 (yes, buying links and link networks are still alive), tips and techniques for owning page one of searches, as well as Nick’s “one thing” that we all as marketers need to be paying attention to. The post Link Building In 2015 With Nick Cuttonaro [Podcast] appeared first on  | periscopeUP.
  • Social Media Marketing With Jeremy Epstein, VP Of Marketing At Sprinklr [podcast]

    Dan Kaplan
    11 Dec 2014 | 6:00 am
    In this episode Dan interviews Jeremy Epstein, VP of Marketing at Sprinklr, the biggest and most complete social marketing platform in the market today. Jeremy shares his knowledge of how he and some of the world’s leading brands use social media to drive sales. The post Social Media Marketing With Jeremy Epstein, VP Of Marketing At Sprinklr [podcast] appeared first on  | periscopeUP.
  • Using Existing Assets To Achieve Marketing Goals, With Will Marshall, Owner Of Eidos Strategic Marketing [podcast]

    Dan Kaplan
    4 Dec 2014 | 5:00 am
    In this episode Dan interviews Will Marshall, Owner Of Eidos Strategic Marketing. They discuss a case study where Will helped a company make better use of their existing assets to drive more leads to their website. The post Using Existing Assets To Achieve Marketing Goals, With Will Marshall, Owner Of Eidos Strategic Marketing [podcast] appeared first on  | periscopeUP.
  • Search Advertising For Small Businesses With Reach Local’s Shane Ostrowski [Podcast]

    Dan Kaplan
    26 Nov 2014 | 6:00 am
    In this episode Dan Kaplan, CoFounder of periscopeUP interviews Shane Ostrowski, Sr. Account Manager at Reach Local.  Listen in as Shane discusses why you should consider advertising on Bing, Yahoo! and Facebook, not just on Google, and his advice for small business landing pages. The post Search Advertising For Small Businesses With Reach Local’s Shane Ostrowski [Podcast] appeared first on  | periscopeUP.
  • Time Strategy for Marketers With Jodi Hume [Podcast]

    Dan Kaplan
    20 Nov 2014 | 6:00 am
    In this episode Dan Kaplan, CoFounder of periscopeUP interviews Jodi Hume, CEO of The Business Of Life. They discuss emerging trends in time management and apply them to the crazy-busy life of digital marketers. Topics include: What is “Time Strategy?, having a choice, not being exhausted, creating clarity, and creating structures for decision & navigation support. The post Time Strategy for Marketers With Jodi Hume [Podcast] appeared first on  | periscopeUP.
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    Fathom

  • The Secret to Success for Manufacturing Websites: Foundation Pages

    Phil Van Treuren
    18 Dec 2014 | 10:32 am
    Note: The awesome robot paintings featured on this post are from artist Eric Joyner. Go check him out! Before focusing on blog posts and other types of innovative onsite content, it’s vital that manufacturers make sure their website’s foundation pages are built and showcased properly. Foundation pages are fundamental content that describe a business, its services, its clients, and its differentiators. Foundation pages make up the “brochure content” of your website. The blog and social media properties can be frequently updated with more engaging, timely, thought-provoking…
  • Why Every Industrial Marketing Plans Needs PPC

    J.J. Anderson
    16 Dec 2014 | 5:00 am
    PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. Can your company afford to lose these 4 competitive advantages to competing manufacturers? #1. Only Pay for Performance PPC stands for ‘pay-per-click’. This means that advertisers only pay when someone interacts with their ad creative in a definable way – in this particular case, by clicking on it. The pay-per-click advertising model keeps costs tied directly to an actual performance metric. Does yours? #2. Build Brand Awareness for ‘Free’ As if…
  • Consumer Brand Manufacturing Spotlight: Holiday Shopping Stats

    Paul Richlovsky
    15 Dec 2014 | 2:04 pm
    It’s the holidays, which means, as a marketer for a consumer brand, chances are you’ve seen an endless parade of stats about the habits of holiday shoppers. Fear not. I’m not going to bludgeon you with 10, 19, or 99 more stats. I have merely a handful, but I want to tease out some significance from below the surface. Rather than having you cry for an ice pack after having absorbed so many numerical blows to the head, I’m hoping you can coolly reflect on a few numbers* with a clear mind. Here we go: More than half (55%) of brand managers use email as the #1 holiday…
  • Mobile Sites, SEO a ‘MUST’ for Manufacturers

    Patricia Thibault
    12 Dec 2014 | 8:11 am
    Mobile phones have become a way of life.  According to 2014 Pew Research data, 90% of Americans have mobile phones and 58% own smartphones.  “Americans” is a large dataset, so Fathom decided to conduct a survey of manufacturing end users to better understand their Internet usage patterns.  We found that 100% of these busy B2B professionals owned smartphones.  Check out some of the statements Fathom received from end users: “I use my smartphone for everything … checking email, viewing instructional videos, training, etc.” –Health Safety Equipment Manager.
  • Consumer Brand Manufacturing Spotlight: Millennials, Holiday Shoppers & Amazon Rankings

    Paul Richlovsky
    11 Dec 2014 | 12:48 pm
    This week, we’ve got a grab bag of interesting notes for the harried holiday-season marketer of consumer-brand-manufactured items. The 3 major themes are millennial brand engagement on social media, online holiday shoppers and Amazon rankings. Social media & millennials First up, millennials on social media. Specifically, why they choose to engage with your brand on Facebook, Twitter and Pinterest. The Center for Marketing Research tells us (via MarketingProfs) millennials reportedly like companies on Facebook in order to indicate brand loyalty (84%), receive updates (83%) and get…
 
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    Adam Sherk

  • How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

    Adam Sherk
    9 Dec 2014 | 7:23 am
    Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers? In working with a wide range of news and content sites, I know that becoming an approved source and maximizing Google News visibility (through avoiding news crawl errors and editorial optimization) continue to be important priorities. But I was curious how much news search traffic sites are currently receiving and what percentage of total search traffic it…
  • 10 Things That Expose Good Sites to Google Panda

    Adam Sherk
    20 Nov 2014 | 7:32 am
    Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. The types of sites vary but most are trusted, authoritative brands with large audiences that have produced quality, popular content for years.
  • Mobile Visits Account for 40% of All Traffic for Publishers

    Adam Sherk
    11 Nov 2014 | 7:39 am
    Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. I started with the sites surveyed in my post on search and social traffic and then added several more newspaper, magazine and content sites, for a total of 70 brands. These are all sites that we currently work with so I’m going to keep the titles anonymous. But if you have a SimilarWeb PRO subscription you can pull this data for any site. On…
  • The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

    Adam Sherk
    7 Oct 2014 | 8:18 am
    Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. There is a wide universe of tools out there and my intention is not to cover them all. Instead I’ve highlighted the ones I like best and regularly recommend to editorial teams. I’ve also focused primarily on tools that are free or relatively inexpensive. If I haven’t included something that you…
  • Not a Bad Gimmick: The World’s Highest Press Release

    Adam Sherk
    23 Jul 2014 | 5:08 am
    London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. And it gives me a chance to point out that the release is free of links with optimized anchor text, which is something you want to watch out for these days (when…
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    PRecIsE_iNtErNEt_mArKeTinG

  • ebook app

    cakmin
    16 Dec 2014 | 2:41 am
    Easy create app [non programer just 1,2,3] is ready to uploap   Dear owner Online Business, the ads wrote pretty n cute n smart … … … the Mission of gan …. permit title... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • leader or follower?

    cakmin
    17 Nov 2014 | 3:48 am
    What are you? A leader or a follower? We can all develop into leaders and also followers. Equally are vital but the chief sets the good case in point for his/her followers. A excellent leader has a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Self-improvement seminar for good leaders

    cakmin
    30 Oct 2014 | 3:42 am
    What are you? A leader or a follower? We can all become leaders and also followers. Both are important but the leader sets the good example for his/her followers. A good leader has a good follower.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Self-improvement statistics guide in decision-making.

    cakmin
    30 Oct 2014 | 2:58 am
    Statistics shows that about 75% of the people working today are unhappy with their current jobs. One reason is that their talents are wasted because it is not applicable for their current jobs.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Self esteem improvement; Start now before it is too late

    cakmin
    30 Oct 2014 | 2:10 am
    Be determined to improve your self esteem and you are on your way to great achievement. Do not let a low self esteem ruin your life. The way you think about yourself determines how you interact with... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    EduTek n Social Media Advisor

  • Have You Explored Ello an Ad Free Social Network Environment?

    EduTek_SocialMedia Consultant
    18 Dec 2014 | 11:32 pm
    Ello is a social network that is just simple, ad free and hence cultureless. It is created by small group of designers and artists who promise not to sell your data to third parties. To remain ad free Ello converted to a Public Benefit Corporation (PBC). It works on mobile devices through web browser.                 The clutter offered in the updates of various social networks can be easily got rid of by choosing your connections between the options ‘friends’ and ‘noise’. This will enable you to view your friends’ updates easily and not having to search among…
  • Apricot Connecting Teachers, Students and Parents

    EduTek_SocialMedia Consultant
    7 Dec 2014 | 10:47 pm
    Today I came across new EdTech resource, Apricot, that connects teachers, students and parents to make everyone talking about your school. How Apricot Works Image Source: http://justapricot.com/images/howitworks@2x.png According to Apricot, ‘Teachers discover what students find interesting and challenging. Students feel empowered by giving feedback, and parents gain insight into what their kids are learning’. At present it is free, and offers an easy way to help students engage with their teachers and parents. As of now, they are doing a pilot study and those interested in participating,…
  • Broadcast Your Presentations on Any Device

    EduTek_SocialMedia Consultant
    30 Nov 2014 | 8:01 pm
    Today I came across Preso.tv that enables you to present on any device, be it desktop, mobile and projector screens at the same time. You can upload your Powerpoint, PDF or word files and broadcast it to room or anyone online with mobile devices. Image Source: http://www.preso.tv/Content/images/tourimages/tour1.png At present it is free and no registration required. Hence those interested can explore the tool.
  • Develop Online Courses Using Edynco

    EduTek_SocialMedia Consultant
    25 Nov 2014 | 8:04 pm
    Today I came across an interesting tool ‘Edynco’ that helps you create ‘learning maps’ that in turn enables you to develop online courses. Edynco is cloud based and hence the learning maps you’ve created from your browser can be accessed by your students using any device like iPad, iPhone or any other mobile device. You can publish your learning maps through your website or blog, LMS or on mobile devices. It is integrated with special tools such as micro lecture recorder, quiz creator. It also enables you to attach learning objects like video, quiz, micro lecture, image, weblink etc…
  • Organic Metric 4 Holistic Approach to SEO

    EduTek_SocialMedia Consultant
    23 Nov 2014 | 10:21 pm
    Today I shall suggest Organic Metric (in Beta), a free SEO Platform that offers all the tools to deliver top class results. According to IWB group who has launched Organic Metric, ‘You can Monitor the movement of your keywords in top search engines Lead users to your website with the right words Size up your competition Gain valuable insight on your audience Maximise link building Thoroughly audit your website Generate real-time SEO reports’ At present this tool is available for free and you can click here for registering.
 
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    SEO Content Strategy and BtoB Public Relations

  • 3 Gifts Business Owners Should Give Themselves This Holiday Season

    Melanie Rembrandt, www.rembrandtwrites.com
    12 Dec 2014 | 5:17 am
    And the best part is… they’re free! If you are like most entrepreneurs, the last, few months have been crazy. You’ve been working long hours to take care of holiday sales and year-end business. You definitely deserve to give yourself a gift, or several, so here are… 3 Gifts Business Owners Should Give Themselves This […] The post 3 Gifts Business Owners Should Give Themselves This Holiday Season appeared first on SEO Content Strategy and BtoB Public Relations.
  • Time to Plan for Success!

    Melanie Rembrandt, www.rembrandtwrites.com
    4 Dec 2014 | 4:34 am
    Reflect on the Year and Plan for Future Success Since December is here, it’s time to reflect on the past year. Most of us will be busy with holiday celebrations this month, but it’s important to take a few minutes to review your activities from the past year. This way, you can figure out what […] The post Time to Plan for Success! appeared first on SEO Content Strategy and BtoB Public Relations.
  • Thanksgiving is Important for Entrepreneurs… Why?

    Melanie Rembrandt, www.rembrandtwrites.com
    25 Nov 2014 | 12:49 pm
    Say “Thanks” All Year Long It’s Thanksgiving, and you are probably looking forward to spending time with family and friends… or just getting some much-needed rest. But for entrepreneurs, Thanksgiving is something much more important. It’s a time to be thankful for how far you’ve come and all of the ups and downs involved in […] The post Thanksgiving is Important for Entrepreneurs… Why? appeared first on SEO Content Strategy and BtoB Public Relations.
  • 3 Tips to a Better, Video Interview

    Melanie Rembrandt, www.rembrandtwrites.com
    19 Nov 2014 | 1:13 pm
    Are you ready for that big, publicity opportunity? The phone rings, and a well-known producer at one of your targeted media-venues wants to interview you via video in 30 minutes. That’s fantastic! But wait…are you ready? If so, this could be a great, publicity opportunity to help boost sales, awareness and credibility fast. If not, […] The post 3 Tips to a Better, Video Interview appeared first on SEO Content Strategy and BtoB Public Relations.
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    97th Floor

  • Episode 005: Digital Marketing Predictions for 2015

    Shante Schroeder
    18 Dec 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder chats with Paxton Gray and PJ Howland, digital marketers at 97th Floor, on their predictions for the industry in 2015. You will learn: Don’t panic! The industry won’t change drastically, a lot of these predictions we have already started to see The need for businesses to […] The post Episode 005: Digital Marketing Predictions for 2015 appeared first on 97th Floor.
  • Episode 004: Richie Norton and How to Crush Fear

    Shante Schroeder
    16 Dec 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder speaks with Richie Norton, an international speaker and consultant, Founder and CEO of Global Consulting Circle, and bestselling author. They discuss his book, The Power of Starting Something Stupid and “how to crush fear, make dreams happen, and live without regret.” You will learn: The circumstances […] The post Episode 004: Richie Norton and How to Crush Fear appeared first on 97th Floor.
  • 97th Floor Holiday Card: #20Helps Campaign

    Arianna Pesci
    5 Dec 2014 | 9:02 am
    How much is twenty dollars worth? This season for our 2014 holiday card, we at 97th Floor would like to demonstrate the awesome, positive power of money. Below is the digital version of the card we sent to clients and partners, which included a twenty dollar bill to help them jumpstart the giving. We are encouraging everyone […] The post 97th Floor Holiday Card: #20Helps Campaign appeared first on 97th Floor.
  • Episode 003: Chris Tuttle and Creating Value That Builds Business

    Shante Schroeder
    13 Nov 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder speaks with Chris Tuttle, CEO of Live Your Truth. They talk about building a momentum for your business and your brand starting with a community that feels connected, honored and supported. You will learn: Chris’ journey from studying marketing in college to full-time CEO of Live […] The post Episode 003: Chris Tuttle and Creating Value That Builds Business appeared first on 97th Floor.
  • Episode 002: Content Marketing Myths and Misconceptions

    Shante Schroeder
    11 Nov 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder chats with Josh Moody and Paxton Gray, leads at 97th Floor, on the topic of content marketing – specifically the value and benefit of content marketing in a long-term strategy. You will learn: What content marketing is. What content marketing is not. The common misconception about […] The post Episode 002: Content Marketing Myths and Misconceptions appeared first on 97th Floor.
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    solar news HubSpot

  • Essentials of a Solar Greenhouse

    18 Dec 2014 | 6:37 am
    Plant breeding and plant production is a very productive hobby and livelihood. It is good way to earn some living by producing high-valued crops. It is also a good way of contributing to the environment. The best way to sustain this endeavor is to get a solar greenhouse. Read on to learn the basics of the solar greenhouse. What Is a Solar Greenhouse? The very purpose of any greenhouse is to collect solar energy whenever the sun shining high. However, solar greenhouses serve a more specific purpose. It is able to do more than collect the solar energy. The solar greenhouse is able to store heat…
  • Solar Power- How Does It Save The Environment

    12 Dec 2014 | 3:30 pm
    You’ve probably heard a lot about solar energy and how efficient it is. Moreover, over the last few years, there have been several moves to see how effectively we can use solar power in an attempt to alleviate the energy crisis that the world faces. So, how does using solar energy fit into the bigger picture of protecting our environment? The point is that even small changes in the way we do things go a long way in terms of saving our environment. Solar energy is a renewable energy source The sun offers us a great source of renewable energy; it’s been around for over four billion…
  • How Solar Thermal Works In Your Home

    12 Dec 2014 | 2:14 am
    Given energy concerns these days, most homes are now designed to take advantage of passive solar heating concepts. Solar thermal is a big part of this process. How Thermal Mass Works In Your Home Getting a little free heating can go a long way on your utility bill, particularly over the life of a structure. Passive solar heating is the methodology used to achieve this goal. It is a process wherein a home is built or upgraded in such a way as to catch and contain as much of the sunlight in the form of heat as possible. To effectively use solar for heating, thermal mass is a subject you need to…
  • Following A Greener Path: What You Must Understand About Solar Power

    11 Dec 2014 | 3:27 am
    Going forward, people will be using oil less and less. Luckily, you can join this transition by making good use of clean, renewable solar energy today. This article is filled with useful tips and helpful information. When you are just transitioning to solar power, pick something small to start with. There are outdoor lights that are completely run on solar energy. It’s easy to find this sort of product online, at home improvement stores and at big box stores. Installing this sort of lighting system is a no-brainer. Walk down your garden path and poke the lights into the ground! To…
  • Feeling In The Dark About Solar Energy? Check Out These Illuminating Tips!

    10 Dec 2014 | 1:38 pm
    Many people are switching over to solar energy to power their homes these days. To make the best decisions regarding solar energy usage, one must fully understand the consequences and considerations surrounding its use. Read the below article to increase your knowledge on solar energy. There are a couple of different photo-voltaic panels to choose from. Less expensive poly-crystalline panels are not as efficient as the costlier mono-crystalline panels. You should purchase the best possible product your budget can allow when it comes to solar power systems. The efficiency of your solar panels…
 
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    Local SEO Guide

  • Apple Maps’ Business Data Quality Strategy

    Andrew Shotland
    25 Nov 2014 | 7:53 am
    Last week, when we uncovered that Apple Maps had cut deals with at least ten new companies (e.g. Yext, Location3, Yodle, etc.) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on: Apple has come to realize that organizing the world’s local [...]The post Apple Maps’ Business Data Quality Strategy appeared first on Local SEO Guide.
  • An Agency Client Started Using This Local SEO Audit Template And You’ll Never Guess What Happened Next

    Dan Leibson
    21 Nov 2014 | 8:09 am
    Their clients’ local and organic search rankings and traffic started going up Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. One of the things I tried to stress is the importance of a diversified SEO strategy for local clients. Here at Local SEO Guide, that [...]The post An Agency Client Started Using This Local SEO Audit Template And You’ll Never Guess What Happened Next appeared first on Local SEO Guide.
  • Apple Maps Rejects Home-Based Businesses

    Andrew Shotland
    20 Nov 2014 | 9:24 am
    It’s Apple Maps week over here. Just wanted to point you over to my latest post on AMM, Apple Maps Is Not Intended To Be A General Business Directory, my rant on why I think Apple Maps should allow home-based businesses to be listed. Kind of ironic given this from the U.S. Small Business Administration: [...]The post Apple Maps Rejects Home-Based Businesses appeared first on Local SEO Guide.
  • Apple Maps “Announces” New U.S. Business Listings Data Providers

    Andrew Shotland
    19 Nov 2014 | 12:13 pm
    Just posted this on the Apple Maps Marketing blog, but it’s too big a deal to not put here as well: At the launch of Apple Maps Connect, we submitted an inquiry about submitting a client with a few hundred locations to Apple Maps.  Today we received the following email: “Thank you for your recent inquiry [...]The post Apple Maps “Announces” New U.S. Business Listings Data Providers appeared first on Local SEO Guide.
  • Local Directories May Survive Google’s New Local Knowledge Pack

    Andrew Shotland
    18 Nov 2014 | 9:57 am
    Last week, Google started to switch out its local Carousel results for a new set of mobilish-type pack results that appear to rely heavily on its local Knowledge Panels, so let’s call it a Knowledge Pack, or “K-Pack”, for the purposes of this post. In his seminal post Some Thoughts On The New Pak Results [...]The post Local Directories May Survive Google’s New Local Knowledge Pack appeared first on Local SEO Guide.
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    SEO Chat

  • 4 Aspects to SEO Basics for Websites, Blogs and eCommerce

    GrowMap
    3 Dec 2014 | 10:16 am
    What do you do about SEO if the site you built doesn’t seem to have SEO features built in? First, you need to know there is more than one aspect to SEO. There are actually at least four: Meta fields On page SEO Incoming links Page load time and caching SEO Basics No matter what type of site you have, you can learn to improve your on page SEO and your incoming links. Whether you can configure the meta fields easily depends on what your site is built on. Website Builder SEO If you used a website builder, it may or may not have some accessible SEO meta fields. For example, IM Creator…
  • Why Google Thinks You’re A Sly Dog And How To Make It Trust You

    Cormac Reynolds
    28 Nov 2014 | 6:26 am
    Trust is everything in a relationship and without it a connection is meaningless and a bond throwaway. So, how do you build this trust? Openness…… respect…… offering a quality experience. The funny thing is that it’s not just your girlfriend that will appreciate it when she can trust you, Google will too.   Trust is a significant and often overlooked factor in SEO Remember the crazy girlfriend that cut up your suits one Tuesday evening before you came home from work because you smiled at the pretty barista. Those suits could be your site and that girlfriend could be Google. If…
  • Link Building: Where Should You Even Begin? Basic Guidelines to Link Building

    Joe Ryan
    21 Nov 2014 | 7:40 am
    The world of SEO seems to be constantly in flux. With each Google algorithm change comes an existential crisis for the industry, although hopefully we are over the worst excess of that era and the present zeitgeist is one which is likely to be around for a while. Link building is the bread and butter of good SEO work, but is something that people often mess up. Below is a handy guide to how to make sure your link building is top quality. Definition of link building Building high-quality links is an arduous job that requires high quality content, website partners and well-optimized keywords. …
  • How to Build More Targeted Traffic to Your Blog

    Ann Smarty
    19 Nov 2014 | 11:38 am
    Admit it, at least part of the reason you choose to write for a blog is to increase your traffic. Maybe you are a business trying to push your brand, or you might just rely on your content itself to produce revenue. Either way, you won’t get anywhere without plenty of people reading what you write. You can never have too many readers. The truth is, some of this is going to come down to time. It takes a few years to really build brand loyalty, especially for a blog that deals entirely on interaction between the blogger and the audience. But in the meantime, you can definitely do many…
  • The Easiest On Page Optimisation in the World

    Ann Smarty
    14 Nov 2014 | 3:14 pm
    A Simple Graphic for On Page SEO to maximize your search position in Google. All the basics are covered. SEO tactics come and go, but the bed rock of all good SEO is right here. Make every page this clean and clear and the battle for Google search results is half won. Content Style and Design Keyword Optimization and placement Site Speed Optimized images Alt, title and description tags Internal and External linking Strategies Everything a small business needs to consider when optimizing their site is written in to this, the easiest SEO Infographic check list ever written! I prepared this info…
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    Internet Marketing Ninjas Blog

  • Big Structured Web News: Google Transferring Freebase to Wikidata #SEOQA

    Bonnie Stefanick
    19 Dec 2014 | 7:36 am
    Google announced this week that they will be shuttering and the data will be available on wikidata on June 30, 2015. With all the talk around structured data, entities, and the knowlege graph, I naturally wondered if this signaled anything from those other initiatives. The following quote in the post provides some clarification: “So we’ve decided to help transfer the data in Freebase to Wikidata, and in mid-2015 we’ll wind down the Freebase service as a standalone project. Freebase has also supported developer access to the data, so before we retire it, we’ll launch a new API…
  • Website Security, Facbook Business and Search and a Spanish Lack of Inquisiton

    Jen Van Iderstyne
    18 Dec 2014 | 2:54 pm
    Security pops ups as a common theme in discussions this week on a few different levels. Talk of website security has been on the front burner since Google wrote about HTTPS as a ranking factor. Other issues of security, choice and prosperity have emerged this week as interesting topics for debate and discussion. Google Proposes Chrome Browser Marks HTTP Site it Shows as Non Secure The distinctions between secure and non-secure can be as innocuous as an S in the URL and a lock icon in a browser. This proposed change for Chrome would introduce a much more obvious delineation between Secure vs.
  • 6 Best Google Docs Apps for Writing Productivity and Collaboration

    Ann Smarty
    15 Dec 2014 | 6:30 am
    Google Docs has been one of the most powerful editing and collaboration tools for years. And it’s free! The built-in ability to create documents, invite editor and collaborate in real time is awesome. The rest can be achieved through helpful addons that are available all over the web. Sadly, there are not nearly as many of these extensions as there are for their flagship browser, Chrome, or as many apps as there are for the Android platform. But you are slowly seeing more being released, and the ones already out there are really helpful. For those who are writers or editors, these are…
  • Content as a Ranking Factor (Bing) & Never-Ending Penguin: This Week in Search

    Jen Van Iderstyne
    11 Dec 2014 | 10:48 am
    It’s been a snowy week for the Ninjas in upstate New York, but the conversation’s been heating up on our forums. According to Google: Penguin 3.0 is continuing One of the most engaging threads on the board, with over 50 comments there is little in the Search World more interesting that what Google is doing with Penguin updates now and in the future. The latest iteration, Penguin 3.0, seems to be continuing to roll out causing after affects good and bad for many sites. Whether the latest iteration brought good news or bad for your site, after seeing over a year hiatus between the last…
  • Contextual Advertising: What Is It and Why?

    Deborah Anderson
    10 Dec 2014 | 6:00 am
    Contextual Advertising, as a phrase, sounds so sophisticated, doesn’t it? Throw that one around in a couple of meetings and it sounds like you, as the marketing manager, know what you are talking about and expert in all things advertising. First, let’s jump into some resources that you can use, to get started with contextual advertising: Infolinks Infolinks is the epitome of contextual advertising. Contextual Advertising: Infolinks Example Infolinks is a creative look at contextual advertising, allowing elegant solutions that are less advertising-like and more natural. An example is a…
 
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    White.net » Blog

  • A user-centered approach to building content

    Charlie Williams
    11 Dec 2014 | 3:33 am
    At the end of November I had the chance to present in one of SEMRush’s excellent webinar series. The topic: how to take a user-centered approach to content building for more traffic and links. It was certainly an exciting, if a little nerve-wracking, experience, and one I really enjoyed, as being able to share ideas and ways of thinking is one of the great facets of the SEO and online marketing industry. Fortunately, SEMRush recorded the webinar, and you can hear my dulcet tones pontificating on the beauty of user-centered content here: Content is the heart of most successful online…
  • WHITE EXCHANGE 2014 WELCOMES DELEGATES TO THE ASHMOLEAN MUSEUM OXFORD

    Louise Carlsson
    27 Nov 2014 | 8:22 am
    On Monday 24th November, White welcomed over 100 delegates with exclusive access to the prestigious Ashmolean Museum for its annual White Exchange conference. ‘Turning Data into Strategy’ was the focus of the day and attracted representatives from both client and agency side from a wealth of London and Oxfordshire-based businesses. The day kicked off with Jon Myers, VP and MD EMEA of Marin Software, outlining 5 key trends on the use of data in online advertising. “Are you advertising on RSLA with Google? If not then go and take a look, it targets your demographic”- Jon Myers. This was…
  • 4 steps to building a data-driven strategy [Presentation]

    Daniel Bianchini
    24 Nov 2014 | 4:54 am
    On Monday 24th November, I gave a presentation on building a data-driven strategy at White Exchange. The post 4 steps to building a data-driven strategy [Presentation] appeared first on White.net.
  • Identifing Data to Fuel Your PPC Strategy

    Jason Denny
    24 Nov 2014 | 3:15 am
    Identifying data to fuel your PPC strategy can often be a challenge for any digital marketer irregardless of their experience. On Monday 24th November, I gave a presentation at the annual White Exchange Conference on how to locate data to increase your ROAS, return on ad spend. Effectively data is the digital footprint that we, a user, leave behind on-line and it was that footprint that I analysed and discussed with the attending delegates. The slide-deck used in my presentation is below, if you have any questions I’d love to hear from you.   The post Identifing Data to Fuel Your…
  • White.net attends World Travel Market 2014

    Louise Carlsson
    13 Nov 2014 | 7:16 am
    World Travel Market (WTM) is one of the leading international events for the travel industry, which this year saw more than 50,000 professionals walk through the doors of ExCel London. As an agency that hosts a wealth of travel companies in its client portfolio, it goes without saying that we were amongst those that descended upon the impressive London conference venue. Attending WTM on day three of this four-day long event meant that business was in full swing. As we walked from Asia/Pacific exhibits through to Europe and on to the Caribbean, there were inspiring and impressive stands…
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    SEO 2.0

  • Creative SEO: Fixing Things is Not Enough

    Tadeusz Szewczyk
    10 Dec 2014 | 7:43 am
    When the Web is a series of tubes SEO experts are just the plumbers of it. Just cleaning up and fixing things only gets you so far. What about creative SEO practices everybody can implement beyond just fine tuning? Optimization is also about actively improving things.   Fixing things is the foundation When you look at what some SEO practitioners do most of the time you may notice that the scope of tasks they work on is pretty limited. They are mostly fixing sites and links. Of course it’s a beneficial thing to do. Fixing bad site architecture, messy code or irrelevant content is…
  • SEO 2.0 Tools and Resources from the Ebook – Part 3 of 4

    Tadeusz Szewczyk
    8 Dec 2014 | 7:32 am
    Hooray! Here’s another part of my tools and resources from the ebook series. Again it contains more than 30 high quality links to very useful tools and must read articles. I had to split the resources list into four parts as the initially planned three wouldn’t suffice anymore. I didn’t want to dump more than thirty something links on you at once. You need to be able to digest them without going on vacation. The links in this part of the list are already leading to more advanced tools and specific topics than the previous ones. In the seven chapters 6.4 to 7.1 we mostly deal…
  • The Web Blooms Again: How the Likes of Ello & DuckDuckGo Can Save Our Souls

    Tadeusz Szewczyk
    4 Dec 2014 | 7:52 am
    These days it’s hard not to become cynical about the powerful gatekeepers of social media and search like Facebook and Google. Luckily there are also small but beautiful signs of a new era. It’s Ello when it comes to social networking and DuckDuckGo in search.   Ethics vs megalomania Ello and DuckDuckGo are just the two most prominent visionaries. The trend of ethical online business can be felt in manifold places. You don’t have to screw people to earn a living.  Few people want to become obnoxious billionaire data sellers like Mark “face-recognition”…
  • How to Prevent Content Decay Right from the Start

    Tadeusz Szewczyk
    10 Nov 2014 | 8:03 am
    When you blog for a decade like me you get increasingly bothered by all the outdated posts you have written years ago that need to get fixed. Broken links are just the most obvious issue. Sometimes what was right years ago is wrong by now. Obsolete advice can even hurt your visitors and diminish your credibility. Over the years I learned how to write evergreen content that doesn’t decay quickly in the first place.   Content maintenance vs longevity When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or…
  • When Content is Tyrant – How to Break Free

    Tadeusz Szewczyk
    30 Oct 2014 | 9:35 am
    In my “Link is President” post I wondered aloud why people still applaud the monarchy and repeat what media moguls say without considering the meaning of it. I’d like to explain why in the specific case of content, the monarchy is a tyranny for most of us.   Content makes kings rich Myself, I love writing so that content creation is a breeze for me. Most business people are overwhelmed when faced with the top down demand to create content for the Internet kings though. What can we do about it? Content marketers are not the first to preach that “content is…
 
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    » blog

  • Enhance Website Content using GA Behavior Reports

    Rajat Gupta
    16 Dec 2014 | 4:26 am
    The behavior section of Google Analytics helps us understand whether our website matches user expectations and also gauge the performance of website content. The section consists of many metric reports which can help us to optimize site content. The 2 aspects of content optimization we will delve on – Improve content quality by analyzing user behavior on different pages Find keyword themes to assist in keyword analysis. Let’s have a look at the behavior reports which will help us optimize our content better. I. Site Content section This section tracks how users interact and engage with…
  • Learn about Why Google Isn’t Indexing Your Site

    Chintan Shroff
    8 Dec 2014 | 4:53 am
    What if you find out a major section of your website is not visible to Google at all! Worse can be that the complete site not indexed. Website indexation is a major concern for the webmasters across the globe. There are two scenarios where the above mentioned problem may arise. They are as follows – 1. New Site: Your new website is not indexed by Google even after the website is pushed live. Some of the possible reasons are mentioned below: 2. Old site: Your website was already indexed by Google however suddenly it has disappeared from Google’s index altogether. Tip: To check whether your…
  • Referral Traffic from Semalt

    Suresh Kumar
    28 Nov 2014 | 4:37 am
    Have you noticed strange referral traffic from a website called semalt.com or semalt.semalt.com in your Google Analytics traffic sources report? Yes I’m talking about semalt.com! I noticed this while analysing the referral traffic for one of my campaigns in Google Analytics & to my surprise the referral traffic generated by semalt.com is always the highest with 100% bounce rate, which is an indication that it’s not quality targeted traffic. With this factor in mind, I thought of checking the same for other campaigns and again semalt.com was present there as well. After discovering…
  • How to get your app indexed on Google

    Ketan Kanetkar
    28 Nov 2014 | 4:23 am
    App indexing! Whoa. Most of the people will get it wrong the first time. Let’s get started – App Indexing helps us to connect pages from your website with specific content within your smartphone app. Let me simplify this further. While surfing the web you come across content for some URL’s which you have corresponding apps on your smart phone. App indexing plays a vital role in linking your app to the search results in order to give you a better mobile experience. One of the biggest advantages, if your app is indexed is the part where the smart phone user can directly access the…
  • Say it with LinkedIn Publishers’ Network!

    Richa Shah
    17 Nov 2014 | 8:22 pm
    A great man once said “Knowledge is wealth.” In 2012, LinkedIn gave thought leaders a chance to publish their Knowledge. This feature of LinkedIn was rolled out only to a selected few. If you chanced to be one of them, then you were branded an “Influencer”. By February 2014, LinkedIn decided to allow another 25,000 people to publish. What better a platform could you have, to share your opinion than LinkedIn – the Social hub of professionals? The Long form post would not only be published in your profile, but also your connections and network will be able to see it. What…
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    360i Digital Agency Blog

  • Influencer Spotlight: Catching Up with Christi Johnstone

    Rosanna Rago
    19 Dec 2014 | 12:59 pm
    In the digital sea of food bloggers, how does one find ways to stand out, inspire others and continually bring compelling content to the table? Christi Johnstone makes it look way easy. As the very ‘sweet’ and talented voice behind popular dessert blog, Love from the Oven, Christi has seen much success over the past four years since creating her blog. From brand collaborations and TV appearances to the release of her very first cookbook, Smart Cookie, the proof is in the pudding that Christi is on top of her game. We caught up with Christi as part of our “Influencer Spotlight Series”…
  • This Holiday, 360i is Donating Toys to Charity with #AgencyToyDrive

    360i
    15 Dec 2014 | 7:29 am
    The advertising industry is known for fun and creativity, and for having lots and lots of toys. At 360i, our teams are no exception –  we are guilty of hoarding toys that children want to play with – from gaming consoles, to action figures and ping pong tables – and often taking them for granted. This insight inspired us to give back by launching a first-of-its-kind socially-fuelled #AgencyToyDrive that challenges us to give as many toys as possible to the deserving children at Harlem Children’s Zone, Year Up and the Ann & Robert H. Lurie Children’s Hospital of Chicago. And…
  • iMedia Names 360i Best Agency for Social for Third Straight Year

    360i
    10 Dec 2014 | 8:03 am
    360i was named Best Agency for Social Media at last night’s 2014 iMedia Agency Awards, for the third year in a row. We’re incredibly honored to be awarded this recognition and to be considered among the top agencies driving industry innovation throughout the year and leading in social media With winners selected based on a public vote, we thank all who voted for 360i this year for bestowing us this honor for the third time. Citing the great work 360i has been doing during the past year like  Game of Thrones’ #RoastJoffrey, the first-ever social media roast of a television character,…
  • Rethink Retail Marketing: Leverage Paid Social

    Amy Peterman
    9 Dec 2014 | 8:00 am
    This post is Part III of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often being influenced online – both while they are in-store shopping or prior to their shopping trips. To help retailers take advantage of the omnichannel retail environment and make the most out of this holiday shopping season, we are sharing five ways for retailers…
  • Influencer Spotlight: Catching up with iJustine

    Sarah Jung
    9 Dec 2014 | 7:16 am
    Justine Ezarik, more widely known as iJustine, is a YouTube superstar and the camo-obsessed darling of all things geeky. The 360i Influencer Marketing team first partnered with iJustine for H&R Block’s Billion Back Records campaign, where iJustine helped amplify the brand’s message to Millennials in need of tax advice through her quirky sense of humor, social reach and a mini pig. Upon learning that iJustine is a huge fan of Coca-Cola, another 360i client, we invited her to participate in the Coca-Cola Freestyle #tasteface campaign. Her Instagram photo generated more than 2.5 million…
 
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    SEO News & Tips

  • 100 SEO Tips and Tweetable Quotes from Rand Fishkin

    Marvin Russell
    19 Dec 2014 | 7:56 am
    I’ve compiled a list of the best SEO quotes and tips from Rand Fishkin. If you’re an SEO professional and don’t know Rand, you should: he’s the author of The Beginner’s Guide to Search Engine Optimization (free on his website) and co-author of The Art of SEO Read More The post 100 SEO Tips and Tweetable Quotes from Rand Fishkin appeared first on WeBeDigital.
  • Are You a REAL SEO Pro? – Take the Quiz!

    Marvin Russell
    15 Dec 2014 | 11:19 am
    Test your SEO skills right now with this pop SEO quiz. Find out if you’re a real SEO pro, or just some wanna be SEO hack. It’s 20 questions that only real SEO professionals will know. Read More The post Are You a REAL SEO Pro? – Take the Quiz! appeared first on WeBeDigital.
  • 10 Proven Ways to Make Your Content Go Viral

    Marvin Russell
    17 Nov 2014 | 10:26 am
    There’s no doubt about it. Content marketing is the future of SEO and digital marketing. But what makes content go viral? More specifically, what do the top shared articles have in common? Read More The post 10 Proven Ways to Make Your Content Go Viral appeared first on WeBeDigital.
  • Top 10 Most Important SEO Tips for URL Optimization

    Marvin Russell
    17 Oct 2014 | 10:24 am
    For some, a URL is just a unique finger print that holds the unique location of a web page on the internet. To an SEO expert, it holds much more information than a web page’s location. Read More The post Top 10 Most Important SEO Tips for URL Optimization appeared first on WeBeDigital.
  • How to Make Professional Videos on a $500 or $1,000 Budget

    Marvin Russell
    10 Oct 2014 | 6:53 am
    I would like to share everything I’ve learned in the last couple of years about shooting web videos. Let me start by saying that I am not an expert in video production in any way; however, being a successful digital marketer requires basic to advanced knowledge of video production Read More The post How to Make Professional Videos on a $500 or $1,000 Budget appeared first on WeBeDigital.
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    CanuckSEO

  • Blog Posting Closed: Till 2015, eh!

    Jim Rudnick
    19 Dec 2014 | 3:27 pm
    We’ve learned that we just must take a full two weeks “off” from writing our Canadian SEO blog….but that’s exactly what we’re going to do again as of today. So please, enjoy the Christmas Holiday season…and I’ll be back writing on all things pertaining to our Canuck SEO….beginning again on Friday January 2nd! Just in time to recover from our New Years, eh! Link to this post!
  • What Might be Affecting your LOCAL Search Rankings?

    Jim Rudnick
    15 Dec 2014 | 8:56 am
    Those days from years ago, when everyone saw the exact same rankings for keyword when using Google to search, are over. There. I said it. Again. And for those of you who continue to call us SEO practitioners to ask how come your rankings vary when you look at them on your own office computer compared to our posted ranking reports on your SEO Dashboard – all we can say is yup! And the difference, among other things yes, is that you’re looking at searches with your Google Personalised Search turned on – and we’re not! Huh? What am I talking about you ask – and…
  • Do You Have Unrealistic SEO Campaign Expectations?

    Jim Rudnick
    12 Dec 2014 | 7:30 am
    Yes, I’m talking to those of you who somehow think that SEO Campaigns are not only always quick but at the same time that they work ever time. Or those of you who have done your due diligence on SEO and think that SEO is quick. Or that it’s cheap. Or that if it doesn’t work with your SEO firm – then SEO is hooey! Yeah…sigh….guess I’m talking to most of the online SMB owners who are out there…and here’s my point… That SEO has changed SO SO SO much in the past say 5  years, that it’s now so different that an SEO practitioner who…
  • End of the Year SEO Notes: Go Get ‘Em!

    Jim Rudnick
    8 Dec 2014 | 8:49 am
    Okay, I do realize that I’m a bit early for those ‘end of the year’ recap kinda posts, but I thought that I’d at least get you thinking about how you’ll spend your time once you close up for the happy holidays – let me say Merry Christmas first! What I’ve got for you SMB owners today is a short list of items – whitepapers mostly – that I’ve found and d/l myownself and have looked at over the past few months…and the ones I’ve listed here below are all superb examples of great info for the SEO work you’re involved in.
  • Do you Do PowerPoint?

    Jim Rudnick
    5 Dec 2014 | 8:26 am
    Guess the answser if you’re reading this is yes, you often have to create a new PowerPoint presi for some corporate need – a conference or a seminar you’re speaking at or a lunch ‘n learn you have to give on a topic that you know. And know well. But how do you translate that knowledge into something that you can use as the core of your slide deck and NOT put the audience to sleep? Yes sleep – while it’s never happened to me in more than 40 presi’s over the past 5 years, I did attend a sales group meeting once, early mind you, and the guy beside…
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    IKROH SEO UK Blog | News & Tips

  • Our Year!

    Ikroh
    17 Dec 2014 | 1:12 am
    Here at Ikroh, we’ve had a very busy year with lots of exciting new clients that we’re thrilled to be working with. Over the year we’ve expanded our team, our office and our skills, to make sure we offer a complete and up-to-date service that works for you. We’ve been working hard on some big projects, which we’re really excited to be a part of, and have had lots of very positive feedback! Did you successfully prepare your business for Christmas? It’s the busiest season for retailers, so it’s vital to make sure your company is prepared for the holiday season, to make…
  • Catfish

    Ikroh SEO tm
    19 Nov 2014 | 5:44 am
    The term ‘Catfish’ is becoming more and more well known across the web all across the world. Up until a few years ago, people would have assumed the word Catfish was the actual fish, however, Catfish is one of the most popular terms used across the social media networks. A Catfish is someone who creates an online fake profile in order to draw someone into an online relationship. This person takes another persons details and photographs and uses them as their own. The images used are usually that of another who tends to either be a model or a very attractive person in order to lure people…
  • Watching the Background

    Ikroh SEO tm
    10 Nov 2014 | 5:43 am
    We recently posted about using rich landscape imagery as backgrounds on a website, however many companies have decided to take this to the next level and use videos, instead of imagery, as backgrounds. Using a video as a background is definitely an effective way of capturing the users attention- that is if it works correctly for the user. The quality of the video entirely depends on how the user is accessing the site. If they’re accessing the site through their mobile or tablet, the format of the video could end up looking completely disfigured. A responsive version would have to be put…
  • So Much Technology! But Less Is More…

    Ikroh SEO tm
    10 Oct 2014 | 6:45 am
    Here at Ikroh, we’ve discovered something very interesting. With so much technology about and available to use, the approach to web design seems to be the ‘less is more’ trend. The more you can do with so little seems to be the ‘in-thing’. It’s quite interesting watching different websites coming up with new and innovative ways to do so much more with so little opportunity. The aim is to not over do it, and to keep it classy and clean as much as possible. Although less is being incorporated into websites, much more is going into the features behind the site, making for stand out…
  • Strong Landscape Imagery

    Ikroh SEO tm
    18 Sep 2014 | 6:33 am
    Relaxing on a beautiful tropical beach, wondering through an exotic rainforest or just sitting on the edge of a magnificent canyon, these scenarios are one of a kind, which is why so many websites are cleverly implementing them as backgrounds. Everyone loves an interesting and unique background. A strong background can draw users in and encourage them to want to explore more about the image. Strong images such as a glorious beach or a luscious green forest are usually images that come as a standard background on a computer, so why not use them on a website? You can either use strong landscape…
 
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    Home Based Business Resources

  • Google Trends 2014, Information Architecture for SEO, Move Multiple Pins, Speedlink 51:2014

    DiTesco
    20 Dec 2014 | 4:26 am
    Hi everyone, hope you all had a great and productive week! We are nearly there. Just some more days and we will all be popping up the “whatever” to welcome 2015 and say farewell to 2014. Last week Twitter´s Moments, Bing´s Top searches 2014, etc. were in the spotlight. This week, it is time for Google´s Top Trends of 2014. Google´s Year in Search 2014 has been released and, as usual has many categories to look at. “On our Year in Search site, you can take an in-depth look at the stories that made 2014 unforgettable, says Google’s Amit Singhal.
  • The Top 10 Key Elements That Makes A Website Great

    DiTesco
    19 Dec 2014 | 1:55 am
    Have you ever wondered what makes a great website? Most likely, you already found some information out there that tells you that to be a great website, you need quality content. You need things like videos, slide presentations, and even infographics. So, are these all you need to pass the test of having quality content? Maybe not. If you are still not familiar with what the search engines believe to be “quality content”, then you should take a look at Google´s Webmaster Guidelines, and also get familiar with those of Bing´s. As a matter of fact, Bing recently mentioned…
  • Will Your Business School Prepare You for the World of Internet Marketing?

    DiTesco
    15 Dec 2014 | 3:15 am
    E-commerce and digital marketing have completely changed the way that businesses connect with customers, yet many of today’s marketing professors can’t explain concepts like SEO, social media marketing, or Google AdWords. To learn more about digital marketing, many students have to take internships with private companies. Sadly, most say that they learn more during a one-semester internship than they learn during their four years of school. College is expensive, and student loan debt takes a long time to repay. You shouldn’t shell out tens of thousands of dollars for a…
  • Top Android Downloaded Apps 2014, Micro Data & Schema Ultimate Guide, SEO Expectations, Speedlink 50:2014

    DiTesco
    14 Dec 2014 | 7:57 am
    Hi everyone, hope you all had a great and productive week! As we fast approach 2015, the year end wrap ups, top of the year stuff has already begun. Bing lead last week with their Top Searches of 2014. This week many “others” did the same, some of the most noteworthy being the Top downloaded Apps on Google Play for 2014 and Twitter´s Moments of 2014. Top Android Downloaded Apps 2014 On Google Play, you will see the top downloaded content for a number of categories. On social, Facebook was the most downloaded social app in 2014, with Candy Crush Saga leading the Game category…
  • 15 Email Marketing Myths

    DiTesco
    12 Dec 2014 | 7:08 am
    Email Marketing is a topic that many marketers, bloggers, etc. talk about all the time. Because of that, there are many tips and suggestions out there that one wonders what really works and what does not. For example, do you believe that using the word “FREE” in the subject line of your email will impact deliverability and open rate of your campaign? Do you think Monday mornings are the best time to send your emails?These, among other things are just myths as Email marketing works differently for different brands and industries. With that said, those fine “Monks” at…
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    Link Building Best Practices

  • The Weekly Measure: Content Marketing Works, Guest Posting Predictions & Bidding on Competitor Keywords

    Glen Fisher
    19 Dec 2014 | 7:01 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every…
  • What I Learned While Co-Writing Content Marketing Works

    Brad Kuenn
    17 Dec 2014 | 7:00 am
    My father (Arnie Kuenn) and a group of my friends once decided that Friday the 13th, 2013 would be the perfect day to go skydiving – just a few weeks before my wedding, no less. Needless to say, our family, my future wife and in-laws were thrilled – we proceeded to jump out of an absolute clunker of a plane at 13,000ft and successfully landed on the ground in one piece – it is a moment with him I will never forget.One year later we decided to write a book together – and in hindsight, I’m not sure which idea was more intimidating. Today, it even becomes more real when…
  • How Content Marketing Axed the Marketing Funnel

    Drew Eastmead
    16 Dec 2014 | 7:00 am
    As a marketer, you are well aware of the “funnel.” While it’s true you should attempt to create content that aligns with a prospect’s stage in the purchase path, there’s a notion that I would like to dismiss.The likelihood that a consumer in 2014 is going to enter the top of your company’s marketing funnel, and then smoothly follow a pre-determined path you have created for them all the way through to conversion, is an antiquated idea.Instead, today’s customer journey is incredibly fragmented. Prospects can consume a wide variety of content on brand…
  • The Weekly Measure: A New AdWords Feature, Business Blogging & The Evolution of Social Media

    Glen Fisher
    12 Dec 2014 | 7:06 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every…
  • Blogging For Business: Become a Learning Center

    Arnie Kuenn
    9 Dec 2014 | 7:00 am
    As blogging continues to grow exponentially, companies across industries have adopted business blogging as a form of content marketing. According to HubSpot, companies that blog 15+ times a month get 5 times more traffic than companies that don’t blog at all. Unfortunately, many companies are taking the wrong approach to business blogging by focusing on quantity over quality and leveraging the real estate as an additional place to sell.For content marketing to truly make an impact, businesses have to build trust with their audience. Blogging presents an opportunity to build trust by…
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    Clear Simple Marketing

  • A Good Way to Handle Holiday Stress & To Keep Your New Years Resolutions

    Heidi DeCoux
    5 Dec 2014 | 9:28 am
    Well, we’re in the thick of it now — for some, the Holidays are a time of togetherness, peace, joy, and fun. For others, this is the Season of engrained habits, of stressful obligations, and of dreaming about fresh starts and better, stronger, healthier days ahead. Have you ever wondered why the habits we want […] The post A Good Way to Handle Holiday Stress & To Keep Your New Years Resolutions appeared first on Clear And Simple Marketing.
  • 6 Simple Natural Ways to WARD OFF Colds and Flu this Winter

    Heidi DeCoux
    26 Nov 2014 | 8:20 am
    One of my LEAST favorite things is, being sick!  I know that no one enjoys being sick, of course, but I truly TRULY hate it.  It is a colossal waste of time. I had both my tonsils and adenoids taken out as kid, so I’m significantly more prone to sore throats, sinus issues, and so […] The post 6 Simple Natural Ways to WARD OFF Colds and Flu this Winter appeared first on Clear And Simple Marketing.
  • How to Grow your Business without Stress or Burnout

    Heidi DeCoux
    25 Nov 2014 | 4:28 pm
    As you wrap up 2014 and set your goals and make your plan for 2015, I want to share some words of wisdom from my friend Denise Duffield-Thomas, who is a renowned Money Mindset Coach. “Easy is okay.” Denise writes and teaches a lot about how getting more clients and making more money doesn’t mean […] The post How to Grow your Business without Stress or Burnout appeared first on Clear And Simple Marketing.
  • The One Organization Tool I Could NEVER Live Without

    Heidi DeCoux
    13 Nov 2014 | 8:18 am
    When I was 17 the very first Palm Pilot (PDA) came out on the market (pictured here), and when I was 19 I BEGGED my dad to buy me one for Christmas. For those of you who are too young to know what a Palm Pilot is – it’s the 1996 equivalent to a Smart […] The post The One Organization Tool I Could NEVER Live Without appeared first on Clear And Simple Marketing.
  • A New Way to Problem Solve Anything – Big or Small

    Heidi DeCoux
    11 Nov 2014 | 11:10 am
    Last Saturday night, my love and I and a friend saw the new super cute Disney movie – Big Hero 6 (because Disney movies aren’t just for kids!). One of the lessons in the movie is to stay calm and look at your problems from a different angle. There is an old adage that you […] The post A New Way to Problem Solve Anything – Big or Small appeared first on Clear And Simple Marketing.
 
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    The Brainchild Group - SEO & Social Media Agency

  • Huge Google Algorithm Update Identified: Check Ranking Immediately

    Aaron Schoenberger
    5 Dec 2014 | 12:53 am
    Our research indicates that Google has rolled out a major update to their search engine algorithm that affects not only organic ranking, but also map listings. We advise all businesses and SEO companies to check ranking immediately.
  • SEO Consultants in Los Angeles: How to Choose

    Aaron Schoenberger
    25 Oct 2014 | 2:35 pm
    So you're located in Los Angeles and want to hire an SEO consultant -- welcome to the club! As obtaining high rankings in search engines becomes more important by the day, more and more companies are realizing the need to bring on an experienced SEO consultant to guide them in the right direction.
  • Soteria Intelligence Launches Social Media Threat Monitoring Company

    The Brainchild Group
    25 Oct 2014 | 1:44 pm
    At a time when social media threats are spreading like wildfire, Soteria Intelligence has developed proprietary algorithms and methods for tracking and analyzing conversations on social networks with the goal of identifying potential social media threats before harm can be done.
  • Instagram Algorithm Update Aimed at Boosting User Activity

    Aaron Schoenberger
    12 Sep 2014 | 1:36 pm
    Since Instagram took the social media world by storm I've been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to decide the order of content appearing under specific hashtags. Within the past 24-48 hours I've noticed a big change in Instagram's algorithm and I'm pretty sure I know why.
  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
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    Single Grain Blog

  • 7 UX Lessons to Apply to Your Content Campaigns

    Single Grain Team
    4 Dec 2014 | 6:41 am
    UX, short for user experience, is a multidisciplinary approach that attempts to identify the way users feel about using (or anticipating using) a product, system or service, in order to manipulate these reactions.  Though most people referring to UX think of the process in terms of design work – for example, whether the look and feel of a web page design creates a positive impression on visitors – it may also encompass conducting market research, running split tests on proposed changes and analyzing data. But at its core, UX is about understanding the way something makes users…
  • The Step-by-Step Guide to Crafting Content for Conversions

    Single Grain Team
    28 Oct 2014 | 9:07 am
    How many times has this happened to you?  You spend hours creating a new video clip that you’re sure your website visitors will love.  But when you release it on your company’s blog, the reception is lukewarm at best.  A few people watch the video, but only a handful share it with others – and none of them go on to take action on the “free trial signup” prompt you included in your clip. What happened?  Although your video’s content might have been strong, there’s a good chance you didn’t create it with conversions in mind.  When you focus on conversions as the end…
  • 10 Tactical Tips for Writing Copy that Converts

    Single Grain Team
    20 Oct 2014 | 7:00 am
    Writing web copy might be one of the most deceptively difficult jobs out there.  After all, anybody can throw together the words and phrases needed to flesh out a call to action (CTA) or landing page.  But it takes a special combination of time, effort, practice and inspiration to deliver the kind of copy that drives conversions for your website. So if you’ve got a sneaking suspicion that the language used on your site could be contributing to low conversion rates, take a look at the following ten tactical tips for writing copy that converts.  Apply at least 2-3 of them to your website…
  • The Comprehensive Learning Library For Aspiring Online Marketers

    Single Grain Team
    14 Oct 2014 | 7:00 am
    So you want to be an internet marketer?  That’s great!  According to WebDAM, marketing teams will spend more than $135 billion on new digital marketing collateral in 2014, and by 2015, internet advertising will make up nearly 25% of the total ad market.  Whether you want to learn internet marketing to promote your website, to increase your chances of landing a modern marketing job or for any other reason, you’re in the right place! But while the materials and resources below will help you in your quest to learn internet marketing, one thing you must understand is that “online…
  • How to Create a Marketing Funnel

    Single Grain Team
    7 Oct 2014 | 7:00 am
    Let’s talk funnels.  Not the kind you use when cooking, or the kind that comes attached to a college beer bong.  Sales and marketing funnels – the kind you absolutely must get right if you want your business’s promotional processes to run as efficiently as possible. Basically, your marketing funnel is the process by which would-be customers move from first awareness of your brand to post-sale evangelism.  But since that’s a little vague, let’s define the idea further by looking at two examples: Norman Newbie owns a software company with ten salespeople and one product.  He’s…
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    SEO Copywriting

  • 2014’s 10 Hottest SEO Copywriting Posts

    Heather Lloyd-Martin
    18 Dec 2014 | 2:30 am
    2014 is almost over. What a long, strange year it’s been. Authorship died, new algorithmic tweaks kept rolling out and Matt Cutts decided to take a break from Google. Quality writing is still in and spammy, formulaic writing is still definitely out. The more things change, the more things stay the same. While compiling the yearly top post roundups, I’ve enjoyed seeing how the SEO writing conversation has changed. In 2012, the top posts were of the back-to-basics variety. In 2013, people enjoyed the higher-level, more actionable posts. This year, we see more advanced writing…
  • 10 Must-Read Posts for Freelance SEO Copywriters

    Heather Lloyd-Martin
    11 Dec 2014 | 2:30 am
    Want to improve (or start) your SEO writing business? Grab some coffee. There’s a lot to read here… Running a freelance SEO copywriting business means wearing many different hats. You’re in charge of business development, marketing, client relations…and oh yeah, you’re also the one writing the content. It can be a little…overwhelming…at times. These 10 posts will help you write better copy and navigate the business-building waters with style.  Enjoy! 9 Questions Writers Ask About SEO Copywriting Wondering if SEO copywriting is right for you? Here…
  • Should You Bleed On The Page?

    Heather Lloyd-Martin
    4 Dec 2014 | 2:30 am
    James Altucher does it. Rand Fishkin does it. Ben Huh does it. So does Neil Patel and Chris Brogan. They all write extremely personal posts outlining their successes, their processes and their failures. In short, they open up a vein and bleed on the page. As writers and marketers, it’s easy for us to put a wall between us and our readers. When we write a blog post–even if it’s a more “personal” post, we try to put our best foot forward and not get too personal. After all: Someone may judge us. We don’t talk about “things” like that with strangers.
  • 6 Things to Check Before Turning In Your Final Draft

    Heather Lloyd-Martin
    20 Nov 2014 | 2:30 am
    Don’t submit your SEO copy until you check these 6 things! Have you ever thought, “Wow, that headline could be better” after you turned in your final draft? Or worse, your boss (or client) redlined your copy–and she sent you a nastygram to let you know? Ouch. I’ve reviewed a lot of SEO writing over the years and there is one big constant: so-so copy happens. Maybe it’s a headline that falls flat. Or maybe the writer missed some keyphrase opportunities. Although the mistakes may be minor, they’re a red flag to your boss (or client) that you’re…
  • 9 SEO Copywriting Experts Share Their Top Tips

    Heather Lloyd-Martin
    13 Nov 2014 | 2:30 am
    Want to peek inside the busy brain of an expert SEO copywriter? Last week, I asked a number of well-known writers to share their favorite SEO writing tip  (you can see the original post here.) Many people generously responded with resources, articles and words of advice. Make sure that you follow these writers on social media and read everything they write. The education you’ll gain will be well worth your time. Trust me. (And big thanks to the eight copywriters who submitted their tips. You guys rock!) Kate Toon, Kate Toon Copywriter Don’t get hung up on exact match keywords: Mix…
 
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    Jump Start Your Sales

  • What’s Your Business Worth?

    myonecall
    17 Dec 2014 | 1:32 pm
    Answer: Two times cash flow plus or minus some other factors. You can skip the rest of the blog if that’s the answer you were looking for. Or another formula is, 25% or so of the monthly cash flow multiplied by 60 months. That’s a new formula I just heard of yesterday that makes so much sense it’s crazy! I’ll give you the explanation I heard from Mark Doran ( a client and old friend) who has been a business broker in Denver since 1984 Here’s the background on why I am writing this today. When it comes to selling a business, there are a bunch of differe factors. I have had the…
  • Why SEO Programs Fail So Often.

    myonecall
    15 Nov 2014 | 8:39 am
    Why SEO Programs Fail So Often. It’s math.  Really, think about the numbers for a minute. Lets say you are an accountant that offers bookkeeping and tax preparation.  You want to get into one of the top 3 ranking spots on Google for “bookkeeping (in your city)”. Why one of the top 3 spots ? Because those are the positions that will actually deliver traffic. The rest will at best bring in a dribble of visitors. Okay, so how many businesses in your city offer bookkeeping (or whatever you do). ? Maybe 500 have web sites that google has indexed. So your odds start at 1 in 167 that you…
  • Is Local SEO The Right Tactic? Only When You Do Ready Right.

    Mike Bayes
    10 Nov 2014 | 9:55 am
    Ready Aim Fire. If you do ready right, the rest will fall into place. I’ve worked with 100’s of businesses on marketing and sales campaigns, and I have time and time again found that mid market and small business owners have a tendency to approach new sales and marketing campaigns based on what marketing companies, or other business owners suggest or steer them to. This of course can be a disaster. Here’s why. Lets say Jim owns a Auto supply company, and is in the same networking group as Mark, who owns a semi truck mobile repair business. They get along well, and one day Jim…
  • Cash Flow Engineering. Optimizing Your Profits. (Construction)

    myonecall
    1 Sep 2014 | 9:56 am
    The following is the written plan for a work shop given on Cash Flow Engineering. “An engineer is a professional practitioner of engineering, concerned with applying scientific knowledgemathematics, and ingenuity to develop solutions for technical, societal and commercial problems. Engineers design materials, structures, and systems while considering the limitations imposed by practicality, regulation, safety, and cost.[1][2]The word engineer is derived from the Latin roots ingeniare (“to contrive, devise”) and ingenium (“cleverness”). “Engineering (from Latin…
  • Google Hang Outs Now Available From Your Web Site

    myonecall
    28 Jun 2014 | 7:32 am
    This is Important! >>>>> Google disrupts customer service industry Did Google just disrupt the disruptors? The tech giant recently announced that it is offering the technology for a button that will launch a Google hangout directly from a company website. Hangouts is Google's name for its videoconferencing service that allow several people to join the same video chat from multiple devices, including smartphones. A related service, Hangouts on Air, allows a video conference to be recorded directly to Youtube. Originally a part of its Google+ social network, it has since spun off…
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    Webmaster Articles

  • The 5 Most Common Mistakes New Website Owners Make

    5 Dec 2014 | 9:20 am
    It`s vital to understand how various choices will impact your business from a valuation standpoint so that you can make informed decisions that will put you on the path to future success....
  • How Bootstrap 3 Gives an Edge with New Fangled Features

    22 Nov 2014 | 4:02 am
    A look at Twitter Bootstrap 3 - Version 3 of Twitter Bootstrap is a major change from all its past versions.
  • CSS3 and HTML5 Awesome Features

    22 Nov 2014 | 2:23 am
    Learn the latest versions of HTML & CSS. Take a look at new HTML5 tags, form elements, attributes, input types, border-radius, box-shadow, gradients, and more.
  • How do you improve conversion rate and online sales?

    3 Jun 2014 | 1:39 am
    Without Conversion Optimization, all the SEO in the world will, at best, increase your traffic levels, but NOT your conversion rate. Read this article if you want to know how to improve your Conversion Rate and increase online sales.
  • Why you wont make a dime from your blog

    31 May 2014 | 6:44 am
    When readers of your blog will begin to trust you and see you as an authoritative person in the field only then they will start buying the digital or physical products from you
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    Receptional

  • Receptional’s Top 10 Digital Marketing Articles From 2014

    Zoe-Lee Skelton
    19 Dec 2014 | 3:46 am
    To top off a great year of content from Receptional, we’ve pulled together 10 of the most popular articles from our blog. Just in case you missed them first time round! 1. Nineteen things Matt Cutts said in 2013 that changed the way we build links At the beginning of 2014 our SEO consultant, Barrie Smith, published a roundup of 19 things Matt Cutts, Google’s Head of Search Spam, had said that changed link building. If you want to find out what best practice link building looks like, and how to avoid getting kicked out of Google, read on. 2. Fourteen essential tips for a profitable…
  • 6 Ways to Diagnose a Google Penalty

    James Newhouse
    13 Nov 2014 | 5:49 am
    Check your site’s symptoms properly before deciding if you’re suffering from a Google penalty If you think that your site has been hit by a penalty you will want to ensure it is revoked quickly. But, before you rush into removing it, you should to spend the time deciding whether your site has actually been penalised or not. First of all, you want to be clear about what has been affected on your site; is it your web traffic, your rankings or your conversions? Being able to answer this will help provide you with clues about the nature of your penalty – if your site has indeed been…
  • 84 Amazing Tips & Insights from the Content Marketing Show 2014

    Barrie Smith
    6 Nov 2014 | 3:14 am
    Receptional were present at the November 2014 Content Marketing Show in Brighton. This years speakers consisted of Mark Johnstone, Max Wilson, Emma Dunn, Hannah Warder, Mindy Gofton, Laura Crimmons, Stephen Masters, James Perrot, Tom Bailey, Nadia Barmada, Andy Parker, James Perrin, Jon Norris, Simon Willis (that’s in order of talks not any preference!), giving us the latest tips and insights when it comes to content marketing. Here are the best tips and actionable advice from the whole day on the south coast: What Content Marketers Can Learn From Advertising by Mark Johnstone 1. An…
  • Google Shopping Feed: Are you Ready for the Christmas Peak?

    Chris Whyatt
    30 Oct 2014 | 8:33 am
    Google Shopping was originally known as Product Listing Ads (PLAs). This previous version of Google Shopping allowed you to advertise products on Google’s Search Results Pages (SERPs), but instead of just normal text ads, you were able to include actual pictures of your products too! A few months ago, Google decided to upgrade PLA to Google Shopping Feed. The platform still uses the same ads retailers love, but behind the scenes, a few things have changed. I’m going to walk you through the key changes made and discuss how you can benefit from them in the run up to Christmas. 1. Google…
  • 50 Completely Awesome Tips From Completely Email 2014

    Zoe-Lee Skelton
    27 Oct 2014 | 5:07 am
    This was the first time Receptional attended a Completely Email conference. Talks covered how to code emails for optimum performance across mobile screen resolutions, how recipient interactions (or lack of) can harm or improve your email SenderScore as well as the many things brands who carry out multinational email campaigns should look out for. Say no to ‘spray and pray’ by Becs Rivett Freelance Email Marketer What if I told you… @becskr was on stage now #completelyemail pic.twitter.com/XnWzNHbkGr — Mike Ragan (@Mike_Ragan) October 24, 2014 1. SEEAT – stop emailing…
 
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    Distilled

  • How we Generated $200k in Leads in Four Months

    Nick Marvik
    18 Dec 2014 | 6:00 am
    This post is intended for the intermediate to advanced online marketer interested in small business growth and looking for tips on keyword research and on-page optimization. I’ll be covering a real life example from my small business to show how we executed this keyword research test and the revenue in leads that’s resulted thus far.  Ah yes, keyword research – a fun topic us internet marketers love so much! I’ve recently stumbled across some awesome posts covering how to think about targeting topics all the way down to advanced on-page targeting techniques.
  • The Year in Search | A Round Up of 2014

    Paddy Moogan
    16 Dec 2014 | 7:00 am
    It doesn't feel like a year since Hannah wrote a review of search in 2013 but here we are again. A lot has happened in our industry but we're all still here and it's as interesting as ever. Let's take a look back at 2014 and see what the biggest stories were. January: A nail in the coffin of guest blogging, more link networks and AI The webspam team started 2014 with some strong signals to the shadier side of the SEO community. We'd long suspected that scalable guest blogging was on their radar and Matt Cutts confirmed this in a blog post on his personal site. This followed several public…
  • Advice on Working with Bloggers From The Bloggers Themselves

    Jessica Edmondson
    11 Dec 2014 | 7:00 am
    A few months ago, I wrote for the Moz Blog on the fundamentals of Blogger Outreach for your brand. Essentially, bloggers are online influencers who establish trust and build brand discovery for their readers, which ultimately influences consumer purchasing decisions. Since this post, I’ve been asked for specific examples and feedback from the blogger community in regards to what brands are really doing right and wrong when reaching out. Sure, Technorati reports there are a few top pain points for influencers with unsuccessful brand partnerships, but what really are those pitfalls?
  • News Reporting in the Age of Social Media

    Harriet Cummings
    9 Dec 2014 | 4:00 am
    Rasha is a video maker whose depiction of war-torn Syria has become a YouTube hit. You may well have seen her satirical videos that comment on life in her city of Aleppo where she’s unable to go to school because of the unfolding destruction. She’s just nine years old. More and more, people like Rasha are sharing information online and – in doing so – are affecting the way the rest of the world forms an understanding of a conflict or situation. Indeed, social media is increasingly becoming a key part of global news reporting; it provides a vast network of sources of…
  • Shiny New Modules for DistilledU

    Harriet Cummings
    9 Dec 2014 | 2:12 am
    We're proud to announce three new releases for our search marketing university. We've completely rewritten the Keyword Research module and released two brand new modules – Penalties & Updates and Webmaster Tools Set Up. Keen to get learning? Find out more over here.
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    The Outsourcing Blog

  • The Philippines: Top Outsourcing Destination

    Irina
    12 Dec 2014 | 7:27 am
    Unrestricted access to quality education, rapid technological development and an increasing global demand for cheaper labour contributed to Philippines’ success in the BPO market. Once a main agricultural exporter in the Asia-Pacific region, now a top outsourcing destination, the Philippines made a relatively fast turn from exporting rice to exporting skilled labour. The BPO industry emerged in the Philippines almost a decade ago and since then it had an incredible growth rate. Only last year it generated over $16 billion in revenue. There are over 1 million Philippine employees working…
  • The Profile of a Successful Remote Employee

    Irina
    8 Dec 2014 | 11:03 pm
    What many experts figured out about remote workers is that the best of them were actually the among the best in their industry/discipline. When you’re hiring talent from a country that is on the other side of the Globe, it might be difficult to read through the lines of a resume and figure out if a great resume equals for a great remote worker. One of the secrets of a great recruitment process for remote jobs is to know what traits do excellent remote workers possess. The ones indicating that you’re interviewing a professional with great potential for remote work are 6 and…
  • 10 Employee Gift Ideas

    Irina
    30 Nov 2014 | 12:10 am
    Even if you don’t have an employee recognition program in place, during the Holidays you should offer your employees, no matter if they are working in your office or remote, tokens of your appreciation. Discover some of our top picks for this year and let us know if you’ll buy some of them for your employees. 5 Gift Ideas for Your On-Site Employees Jelly Beans Mini Mason Jar         Sweet mini mason jars. You can never go wrong with gourmet jelly beans. Your staff will appreciate the sweet treat. It’s a great way to thank you employees after finishing a hard…
  • Keep Your Top Employees Engaged and Happy

    Irina
    24 Nov 2014 | 6:59 am
    Carly Guthrie saw people join and leave companies for over 15 years. As top talent recruiter in the San Francisco Bay Area, she dedicating most of her time to finding the best candidates for tech startups. Earlier this month she gave an interview to First Round Review and talked about why people leave companies and what employers could do to improve retention. She says there are many practices communicating that the company doesn’t really care about employees as people. That is what makes people leave. Talented staff starts thinking about leaving after the company shows little or no respect…
  • Are you aware of your needs?

    Irina
    12 Nov 2014 | 7:11 am
      This might seem like a no-brainer, but things are more complicated than you think. Most entrepreneurs say they are totally aware of their needs, but they can’t actually list them down. Our shoulders carry the weight of many problems and unsatisfied needs, but we perceive them as a homogeneousness mess. It takes effort to split this mess into distinct elements. Our lives are moving super-fast and we must react to hundreds of things at once, so often we just feel overwhelmed, tired, dissatisfied and angry. Many business owners can’t see how a remote assistant could represent…
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    Web Savvy Marketing

  • Grayling Strong and Viking Tough

    Rebecca Gill
    10 Dec 2014 | 1:36 pm
    Persevere through all things. This was something my Grandmother taught me early on in life and it is something that has followed me into adulthood. In both my personal and my business life, I’ve learned the lesson of powering through, being tough, and staying strong. I learned the value of being Grayling Strong and Viking Tough. In the spring of 2013 my Facebook feed was filled with heartbreaking comments about my hometown’s golf team. That fateful day, my small hometown lost a golf coach and a team member in a fatal car crash. This occurred while the team was on their way to a golf…
  • Creating the Ideal Home Page

    Rebecca Gill
    10 Dec 2014 | 6:50 am
    You’ve got the perfect idea. I mean a good one. One you’ve been waiting your whole life to come up with. It’s good and you are going to be a superstar. You know this ever so perfect idea needs a killer website to make it come to life. Not just any website, but a good one that will quickly and beautifully illustrate your concept and why the world must embrace it. You pop on over to ThemeForest.net or Template Monster or any other website that offers thousands of WordPress themes. Somehow you’ve lost hours of your day combing through the themes and noting your favorite options. But…
  • WordPress Theme Translation, GlotPress, and You

    Rebecca Gill
    25 Nov 2014 | 9:44 am
    Last week we announced that we updated all of our stock themes to make them translation ready. In the announcement we discussed i18n updates and the addition of RTL stylesheets, but that was just step one in a multistep process. We’re now ready for step two and we need your help. We are an American based company with limited ability to translate our WordPress themes into other languages because we do not possess the ability to speak Arabic, Hebrew, Portuguese, Spanish, Russian, etc. I truly wish I was multilingual, but that skill was not something that came easy to me. While we are…
  • Save 20% on any Theme with our WordPress Black Friday Sale

    Rebecca Gill
    24 Nov 2014 | 4:25 am
    In honor of our crazy Thanksgiving tradition of Black Friday and Cyber Monday shopping, we are offering a limited time coupon for 20% off any of our premium WordPress themes. We’ve had a lot of people inquire about a possible Black Friday sale, so we’re just going to break down and do it. We only run a sale once or twice a year, so buy now before you lose your opportunity to save. Here’s How to Grab Your 20% Discount First, put down the turkey leg and stop eating that pumpkin pie. I know it is hard, but you really can do it. Next, step away from the table and walk slowly…
  • Crowd Favorite Partners with Web Savvy Marketing

    Rebecca Gill
    18 Nov 2014 | 6:10 pm
    I’m very excited to announce a new partnership between Web Savvy Marketing and Crowd Favorite. I’ve had the pleasure of spending a great deal of time with the Crowd Favorite folks this last year and I’ve discovered the two companies have a significant amount in common. So much so, that we all wanted to work a little closer together. A Little Bit About the Crowd Favorite Team Crowd Favorite is an international firm that delivers professional services in design and engineering to Fortune 500 companies. They have an impressive enterprise level client list that includes well known companies…
 
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    SEER Interactive

  • Top 5 Takeaways From an Internship at SEER

    Marissa Cierciorka
    19 Dec 2014 | 10:34 am
    Hey there! My name is Marissa, and I’ve been lucky to call myself SEER’s digital marketing intern for the last few months.  During my time at SEER, I was fortunate enough to work in each of our three departments–SEO, PPC, and Analytics. Each rotation started with training sessions with different employees having hopes that I would like their department best, however, I still don’t think I can choose! I’ve learned so much about each department and have had a great time doing it! Unfortunately, my internship is coming to an end, so I’d like to share my top 5 takeaways from my…
  • November’s Google Analytics Blog Insights to Grow Your Business

    James Corr
    10 Dec 2014 | 10:00 am
    Here’s your summary of what happened over on the Google Analytics blog, and in the analytics industry in general, in November and how you and your team can take advantage of these developments. 1. Brain Gavin Diamonds Sees 60% Increase in Customer Checkout with Enhanced eCommerece Who Should Care: eCommerce Businesses, practitioners The Gist: Enhanced eCommerce features are officially out of beta. The Adwords section in Google Analytics received a new Shopping Campaigns report. Google has announced eCommerce platform integration partnerships with Shopify, PrestaShip, Blue Acorn for…
  • Conquering Your Inner Critic: Lessons From The Pennsylvania Women’s Conference

    Hannah Cooley
    1 Dec 2014 | 9:45 am
    Over a month ago 15 members of the SEER team attended the Pennsylvania Women’s Conference. It was…oh my God, was that over a month ago? And I’m just writing my blog post now?! What is wrong with me? I’m sure there have been a ton of blogs on this already published. That will be way better than this one. Why did I even get invited to the conference? It must have been a mistake. I’m the worst employee SEER has ever had. Giphy.com That. That is my inner critic. And if it sounds familiar, it’s because we all have one. Our inner critics are there to make sure we don’t take any…
  • SEO and PR Collaboration with BuzzSumo

    Ali Freezman
    13 Nov 2014 | 11:25 am
    Search marketing and public relations are quickly becoming an integrated front. Rather than being at-odds with PR and heightening what seems like the “natural rivalry” between SEO and PR, it helps to see how similar each other’s jobs are and how you can benefit one another. Both disciplines focus on earned and owned media and both require the building of relationships, understanding what people want, and leveraging the brand expertise of subject matter experts (SMEs) to increase awareness, get key messages and content out on the wire, and get money. With this in mind, I…
  • October’s Google Analytics Blog Insights to Grow Your Business

    James Corr
    10 Nov 2014 | 8:45 am
    Here’s your summary of what happened over on the Google Analytics blog and analytics in general in October, and how you, and your team, can take advantage of these developments.       AdWords dynamic remarketing now available to advertisers across all verticals. The Gist: In June of 2013,AdWords rolled out dynamic remarketing to all clients that had a Google Merchant Center (retailers) account. Now it is being rolled out to all verticals of business. Your Action Items: Consider adding dynamic remarketing to your ongoing marketing efforts. Google reported that “Beta clients across…
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    Gain Higher Ground

  • EU VAT Changes Jan 1st – The Problems And My Solution…

    Rob
    17 Dec 2014 | 2:18 am
    This post is most applicable to those of us who live in the EU and especially the UK. I am not a qualified accountant so this is not advice, only my opinion and nothing more So, what is happening? Currently, if a business sells a digital product (ebook, membership site subscription, software etc) VAT (i.e., sales tax) is charged based upon the country where the business is located. This has led to a lot of tax avoidance by larger companies. For example, corporations like Apple, Amazon, Microsoft and many others have previously located their EU businesses in Luxembourg where VAT on eBooks is…
  • “Landing Page Builder” MANIA – 3 Problems To Watch Out For Before You Buy (And My Choice)…

    Rob
    11 Dec 2014 | 2:18 am
    I wanted to share my thoughts on the recent mania of “landing page builder” product launches. Specifically, I’m talking about products like LeadPages, Instabuilder 2.0, OptimizePress 2.0, Profit Builder, LandingPageMonkey, ClickFunnels etc. The list goes on and on and right now there are a LOT of new ones coming out, almost on a weekly basis! When it comes down to it they all allow you to do the same basic thing: Create sales pages, squeeze pages, download pages and so on. Now building these pages are absolutely CRUCIAL for really any kind of online success but if…
  • How To Copy My 3 Source Passive Income System

    Rob
    28 Oct 2014 | 3:43 am
    If you’ve been on my list over the last few months you may have noticed that I’ve been a bit quiet recently. In fact, a quick look inside my Aweber account tells me that the last email I sent was over 2 months ago (excluding automated autoresponder emails). What’s going on? Well so far 2014 has looked something like this for me: March: Put on a live 2 day seminar in London April: Started a 5 week road trip, driving 5,500 miles from Atlanta to San Francisco May: Decided to move from London to Cornwall June – October: Arrived in Cornwall, bought a new house, began…
  • Website Hacking – Are You A Sitting Duck? 6 Steps To Help Beat The Bad Guys…

    Rob
    21 Jul 2014 | 6:57 am
    As we all know, hacking is a huge issue and as a website owner you are likely to fall into one of three categories: 1) You’ve been hacked in the past and know just how frustrating it can be 2) You have actually been hacked but you just don’t realize it yet 3) You are a little complacent with a “probably won’t happen to me” mindset I don’t know which of these apply to you but I’ll admit here that I’ve been in all 3 camps at various stages of my web business  Providing a complete guide on website security is well beyond the scope of this blog…
  • Stop: How Can This Be Done Faster & Easier?

    Rob
    5 Jun 2014 | 4:26 am
    I’m not one for making outlandish predictions but in this post I’m going to make an exception. I predict that you suffer from the same trait that I do: The ability to take a simple idea and vastly overcomplicate it to the point that you never get it done. Even though I’ve successfully created, published and made money from over 10 online products, there are far more products, blog posts, emails, upsells and general promotions that have never seen the light of day because of my ability to overcomplicate things. It’s not good, it’s frustrating and also costs money!
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    Builtvisible - A Creative Digital Agency

  • SEO for ATG, Endeca and Oracle Ecommerce

    Daniel Butler
    8 Dec 2014 | 2:05 am
    Introduction Oracle acquired ATG in January 2011, as one of the most popular ecommerce software platforms, providing facilities for merchandising and content personalisation. Later that same year Oracle also acquired Endeca, a leader of ecommerce based search technology through faceted navigation. ATG & Endeca together formed the core of Oracle’s ecommerce solution, which evolved into one of the leading suppliers in the world. According to data from Builtwith, of the top 10K websites deploying enterprise level ecommerce solutions, ATG takes the highest percentage with almost a third of…
  • There’s No Such Thing as Boring Content

    Richard Baxter
    2 Dec 2014 | 6:39 am
    There’s no such thing as “boring content”. Imagine the scenario. You’re a marketing consultant, hired to help bring a product into market. Very specialist item, limited audience, technical product, perhaps it’s an idea you’ve never come across as a concept before. “It’s difficult marketing in boring industries”. How does that sound to your client? Or your team? Whenever we label content as “boring”, we’re really admitting we have no idea how to approach marketing something. Worse, I think we’re restricting ourselves by the statement. You’ve mentally prepared…
  • Optimising Demandware for SEO

    Sophie Webb
    1 Dec 2014 | 7:38 am
    What is Demandware? Demandware is an e-commerce software platform for retailers. It allows them to grow and manage tailored digital and mobile commerce sites. Founded in 2004 by Stephan Schambach, the platform was launched in 2005 and went on to raise $88 million in its initial public offering (IPO). As of today Demandware boasts over 200 well known retailers on the platform including: The chart below from builtwith.com shows the statistics for the top 10,000 sites using Enterprise technologies – with Demandware taking the second highest share at 21.93%. Optimising Demandware for Search…
  • The Single Best Career Tip You’ll Ever Hear

    Richard Baxter
    26 Nov 2014 | 4:11 am
    Over the years I’ve been lucky to work with exceptionally talented people all around the planet. I’ve also got some amazing friends, people that I look up to personally (and professionally, even if we don’t share the same careers). I’ve noticed that the people I admire most all tend to share very similar characteristics, and I really enjoy trying to identify them. As you progress through your career, you learn that the people around you have defining characteristics that make them a success. I’ve often advised very new hires to think about what makes the people they admire, the…
  • Visual Maths: Accuracy in Art

    Pete Wailes
    20 Nov 2014 | 2:00 am
    In this instalment of our visual maths series, I wanted to look at real world accuracy in storytelling. As marketers, so much of what we do is in some way designed to tell compelling stories, and balancing the need to engage emotionally with the requirements of showing something that’s true to life. So I thought we’d take a look at how Hollywood deals with showing science in films, and look at how some of the masters of storytelling take artistic licence with the worlds they create. We’ll also examine why, for the sake of telling a better story, they make those choices.
 
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    MR.SEO

  • Why Your Panda Recovery Isn’t Going Great

    Mark Rushworth
    1 Dec 2014 | 5:28 am
    It concerns me that there seems to be a lot of companies who are still having problems with Google Panda and Penguin penalties. As it’s almost two years since this phenomena was started I have put together this quick guide to highlight some of the lingering issues caused in particular by the rolling Google Panda update and provided a solution to help businesses get beyond the issue as quickly as possible. If you know what Google Panda is skip this next section. What is Google Panda Google panda is the name given to an algorithmic penalty designed to demote websites The post Why Your…
  • Technorati Top 100 Resurrected

    Mark Rushworth
    16 Oct 2014 | 6:30 am
    Over the past 10 years Technorati had compiled and maintained an excellent list of the top websites in the world. A few months ago they deleted this section which has resulted in the loss of a massive resource for the digital marketing & SEO community. In an effort to make sure all of their great work isn’t lost to the world I’ve decided to use archive.org to resurrect the Technorati top 100 directory listing. Over time i will complete the task of resurrecting all of the other categories in their entities. If you like this work please link to it The post Technorati Top 100…
  • Harron Homes Tiverton/Windsor & Snagging New Builds

    Mark Rushworth
    18 Sep 2014 | 11:04 pm
    This post is going to be amended as we progress through buying our Tiverton/Windsor from Harron Homes. For the record this is the first time I’ve moved home, having bought my current house 15 years ago straight out of university. Needless to say a lot has changed. Disclaimer: Apart from my buying a new build home from Harron Homes I am in no way affiliated with their marketing. This is my personal experience and thoughts of the buying process and not part of some SEO campaign (tho I’d love a crack at it). Ive tried to make this a genuine The post Harron Homes Tiverton/Windsor…
  • A day in the life of an SEO

    Mark Rushworth
    3 Sep 2014 | 6:22 am
    If you’re interested in what we do in the Digital Marketing team on a daily basis i thought i’d provide some insight by documenting my day. 6:00 Wake up. Shuffle into the home office and start reading the SEO and web design news from the States. 7:00 S.S&S. (Shit Shower & Shave) 7:30 Iron clothes. Quick tidy round. Set off for work. 8:30 Arrive at work. Put kettle on 8:45 Finnish reading email, file all correspondence and highlight any requests that need action. Catch up with team. 9:00 Follow up any registration emails and activate any forum accounts etc from The post A…
  • List of JQuery material design elements

    Mark Rushworth
    29 Jun 2014 | 9:59 am
    I predict that there’s going to be a rush on JQuery elements around the interactivity described in Google’s Material Design ethos. This page contains a running list of Javascript effects and tools needed to replicate the elements shown in Google’s design framework. Button Feedback Part of the Material Design ethos involves adding a ripple effect or ‘ping’ to buttons. MIT has just published a JQuery demo that shows this effect to its fullest. View It Transformicons Another element of Material Design includes hamburger menu icons that change to reflect their…
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    SEO Eblog by SEO Advantage, Inc.

  • SEO Roundup: December 19, 2014

    Lance Buchanan
    19 Dec 2014 | 5:00 am
    As the holiday shopping season reaches maximum velocity—primarily driven by procrastinators who still haven’t completed their gift list (myself included)—Google has announced a new metric for advertisers that should help shed light on which products are driving consumers to their stores based on data from online ads. The new “store visit measurement” feature has been added to the Estimated Total Conversions (ETC) tool in AdWords, and, according to Search Engine Watch, is intended to provide AdWords users with “a holistic view of how consumers are engaging with their…
  • SEOe Trivia – Nofollow

    Ashley Grafton
    12 Dec 2014 | 5:00 am
    Welcome to SEO Advantage’s Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. Why did Google release nofollow? To combat blog spamming To make sure no one else could copy their business model To allow people to easily stop their Google Alerts Nofollow is an HTML code that certain search engines use to determine which hyperlinks should be ignored when it comes to a site’s target rank. Nofollow was invented to try to combat blog spamming by lessening the effectiveness of spammy advertisements online. Nofollow was important…
  • Potentially Difficult, but worth it in the Long Run: Link Building through Email Outreach

    Stone Reuning
    9 Dec 2014 | 5:00 am
    Let’s face it; link building is difficult work—especially if you’re using techniques that make you work harder than necessary. One such example is email outreach. Now don’t get me wrong, email outreach does work, but some people do not use it correctly. Here’s a better idea of how you should employ email outreach. Scenario: you’ve decided to use email outreach for link building and have put in the time to organize your strategy, draft the perfect email message, and reach out to potential contacts. After receiving your response(s), you’ve been turned down, but now what do you…
  • SEO Roundup: December 5, 2014

    Lance Buchanan
    5 Dec 2014 | 2:55 pm
    If you’re reading this, then congratulations—you survived the biggest shopping weekend of the year. Retail sales following the Thanksgiving holiday broke records this year, but not because of people sleeping in Best Buy parking lots or throwing elbows during a mad Walmart rush. Cyber Monday reports are in, and according to market data it was the heaviest online shopping day to date. Retail e-commerce spending from desktops topped $2 billion for the first time—and that doesn’t even include the rapidly-growing share of mobile commerce sales. Here are the highlights: Total e-commerce…
  • The Importance of Building Relationships as Well as Links

    Stone Reuning
    2 Dec 2014 | 5:00 am
    As you build links for your website, you cannot forget to build relationships with those you’re working with. You can build relationships with site owners, those who blog, business owners and/or anyone else who is associated with a given business (or website). The most important thing is to remember is you shouldn’t request a link without putting in the effort to get to know the owner(s). There are two distinct ways you can build a relationship in order to gain links. You can start from scratch or you could utilize an already existing relationship. Building a Relationship From Scratch…
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    Professional SEO Solutions

  • Video Book Trailer: Book Marketing Tactic

    Ghazal Alvi
    30 Nov 2014 | 11:56 am
    Send to Facebook No related posts.
  • Real Time Social Media: What it can do for Your Business?

    Ghazal Alvi
    31 Oct 2014 | 2:18 pm
    The era is all about Now, Today, current time – the REAL TIME!!! Social networking sites and social media marketing are playing a key role in business growth. ‘Business’ and the way it is done are getting better and smarter, as the successful business geeks now knows and understand their target market, the smart entrepreneurs Related posts: How to Optimize Your Social Media Profile in 5 Simple Steps Social Media Sites like Facebook, Twitter, LinkedIn, YouTube, etc are... How to Use #Hashtags in Social Media – The Right Way! Send to Facebook... YARPP powered by AdBistroPowered…
  • Knowing Your Target Market: Foundation of Every Online Business

    Ghazal Alvi
    30 Sep 2014 | 5:58 am
    Send to Facebook No related posts.
  • How to Boost Your Blog Traffic

    Ghazal Alvi
    31 Aug 2014 | 12:41 pm
    You have a blog and you really love to update it… that’s nice! But, are you happy with its traffic? Traffic is one of the most important factors for your blog; the more people who find your blog, the people who will read your ideas. Well, It’s easy to build a blog, but hard to No related posts.
  • How to…

    Ghazal Alvi
    31 Jul 2014 | 3:04 pm
    Send to Facebook No related posts.
 
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    Commerce Kitchen

  • Education in Tech: Why a Piece of Paper Doesn’t Really Mean Anything

    Eric Hainer
    16 Dec 2014 | 4:03 pm
    I live in a very interesting world filled with very educated individuals. Clearly, I’m in the tech industry. Most of my co-workers – past and present – have degrees, diplomas, certifications, etc. For the longest time, that actually really irked me because I have no formal education in web development – or anything else in that area for that matter. In fact, I’m simply a high school dropout who just happened to have some weird hobbies as a child. Don’t worry — I got my GED many years ago, but does any of that formal education even matter in the tech…
  • What Buffy Taught Me About Being a Young Woman in Tech

    Jen Martinez
    15 Dec 2014 | 10:55 am
    There are certain leading ladies from pop culture and history who will always occupy that special place in my heart reserved for strong, intelligent, independent women who know how to kick some ass (figuratively or literally). Britain’s Queen Victoria, Disney’s Pocahontas, and Meryl Streep in basically everything she does are just a few of the ladies I’ve loved. It wasn’t until I started watching Buffy the Vampire Slayer that I discovered what being a heroine is all about. Surprisingly, there are some serious parallels between Buffy’s life in Sunnydale and…
  • Parenthood and Prioritization

    Leslie James
    2 Dec 2014 | 12:35 pm
    At countless conferences in the past, I’ve heard women in executive leadership positions discuss how motherhood forced them to fundamentally reassess their careers and their individual management styles. Delegate more. Trust your team. Ask for help. Find balance. While all of those maxims ring true to a certain extent, for me, the biggest challenge of being a working mom has been time management. Up until my stint as a NICU mom (28 days and counting!), I’d never really procrastinated. Sure, I’d had last minute proposal deadlines. And I’d put off some difficult tasks…
  • I Want To Go, But I Actually I Don't: The Tale of an Outgoing Introvert

    Jen Martinez
    14 Nov 2014 | 10:51 am
    “Hi, I’m Jen, and I’m an introvert.” “Hi, Jen.” “It’s so great to meet you all. Let’s talk about stuff, exchange business cards, and then let me retreat into my apartment for the next 48 hours. Sound good?” That’s me, in a nutshell. I’m an introvert with an outgoing personality. For my entire life, I thought I just wavered back and forth between being extroverted and introverted on any given day. It wasn’t until I read a life-changing Thought Catalog article (I know, I know. I’m a cliché: a twenty-something…
  • Wedgies, and 4 Other Things I Can't Live Without Right Now

    Jen Martinez
    30 Oct 2014 | 2:17 pm
    Things have been changing here at Commerce Kitchen, and, consequently, my role has shifted as well. Like any lean, agile startup, we’ve been working on being more efficient. Getting there, however, has been a journey worthy of a fellowship carrying a shiny, precious little ring. That journey, however, has been greatly improved by the discovery of specific tools that are making my job – and my life – a hell of a lot easier and, quite frankly, more fun. These are a few of my favorite things: 1. Rapportive This #1 on my list because it’s #1 in my heart. I found out…
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    Blind Five Year Old

  • Image Blind

    AJ Kohn
    16 Dec 2014 | 11:30 am
    Images are an increasingly important part of the Internet landscape. Yet marketers are provided very little in the way of reliable metrics to allow us to understand their power and optimize accordingly. This is doubly strange given the huge amount of research going on regarding images within search engine giants such as Google. Image Tracking In Google Analytics There is none. Or at least there is no image search tracking in Google Analytics unless you create filters based on referrers. I wrote about how to track image search in Google Analytics in March of 2013 and updated that post in…
  • The Preference Bubble

    AJ Kohn
    11 Dec 2014 | 11:10 am
    A couple of mornings each week I drive down to my local Peet’s for some coffee. There’s a barista there named Courtney who is referred to by her co-workers as the Michael Jordan of baristas. Why? She can remember the names and orders for a vast number of customers. “Both today AJ?” she asks me as I walk over to the counter. “Yes, thank you,” I reply and with that I’ve ordered a extra hot 2% medium latte and a non-fat flat large latte. This is a comforting experience. It’s a bit like the TV show Cheers. Yet online we seem to think of this…
  • What I Learned In 2014

    AJ Kohn
    9 Oct 2014 | 3:41 pm
    (This is a highly personal post so if that isn’t your thing then you should move on.)  It’s not 2015 yet but I already know what I learned in 2014. I have Follicular Lymphoma. Here’s my story. Stomach Pain Last year I began to have some stomach issues. The first time it looked like it might have been food poisoning, which I blamed on Chobani. One minute I was fine and the next I was throwing up and had abdominal pain and bloating for the next 48 hours. I binge-watched action flicks until I was okay. Afterwards I felt a small twinge on my left hand side of my lower stomach.
  • Sitelinks Search Box

    AJ Kohn
    19 Sep 2014 | 10:06 am
    Google’s new sitelinks search box threatens to take your hard won branded traffic and hand it over to competitors unless you implement the specified markup. Here’s what’s happening and why you need to bump the sitelinks search box markup implementation to the top of your priorities. Sitelinks Search Box On September 5th Google announced the launch of an improved search box in sitelinks for branded queries. When users search for a company by name—for example, [Megadodo Publications] or [Dunder Mifflin]—they may actually be looking for something specific on that website.
  • Image Sitemap Indexation

    AJ Kohn
    9 Sep 2014 | 6:26 pm
    This post is a bit of penance for yours truly. Read on to make sure you don’t fall into this trap. Image Sitemap Indexation For many months I’d open Google Webmaster Tools and stare at poor indexation rates for images across a number of client accounts. Not just one or two but several clients with crappy image indexation rates. This didn’t make much sense to me since image traffic reported in Google Webmaster Tools was healthy. In addition, image traffic reported using Google Analytics filters was looking good too. Mind you the difference between image clicks reported in…
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    SEO Philippines| SEO Hacker Blog

  • What Content Marketing Will Look Like in 2015

    Pam Sallegue
    17 Dec 2014 | 7:32 pm
    Remember when newspapers were the most efficient and credible medium in gathering news, even advertising products? That was the ‘content marketing’ we had decades ago. Nowadays, we have too much that we tend to exert lesser efforts every time, when searching for news or updates about certain events. Perhaps it’s because we’re only a click away from everything we need to know. But, what’s more amazing about content marketing is how it suddenly became the main strategy of the many – to the point that majority of marketers are only dependent with content marketing, and believe it or…
  • Ever Wonder what SEO Will Look Like in 2015? These Experts do.

    Pam Sallegue
    10 Dec 2014 | 7:31 pm
    It’s that time of the year again. Lots of wrap-up articles are buzzing online with digital marketing trends and predictions, even the things that will change in the coming years. We’ve seen many developments in online marketing as years went by. We’ve seen how many shifted from link building to content marketing. Many have maximized their capacity to reach audience through social media and a lot of companies even turned their Facebook pages down after realizing it wasn’t effective for them. With all these improvements, I couldn’t help but be concerned with how…
  • Why Rank Tracker is a Must-Have Tool in 2015

    Pam Sallegue
    4 Dec 2014 | 6:51 pm
    We love tools, because they help us become more efficient. While this is true, not all tools are actually helpful as some of them only make things more complicated, and after every usage you’ll realize that you’ve only wasted so much of your time. Now, the year is about to end. Perhaps it’s time to list the tools you’re still planning to use for the coming year, as well as the reasons why you’re bringing them with you in the future. For SEO Hacker team, Rank Tracker is definitely a tool worth using even in the coming years. It’s not just because of the fact that they set the…
  • Link Building for 2015 – A Curated Guide

    Pam Sallegue
    1 Dec 2014 | 9:13 pm
    Some say there’s no future for link building, that investing on it is just a waste of time. But, being in the world of Digital Marketing for more than two years now, I’ve witnessed how link building helped a lot of websites not just with ranking in major search engines, but also on increasing conversions – in fact our clients can attest to that. Perhaps it is the same reason why no matter how many people are saying it’s dead, I’m never convinced. I still believe that the most logical way to approach the ever changing search engine algorithm is to nurture the continuous will to…
  • How to Increase Your Traffic Through Customer-Targeted Content

    Venchito Tampon
    24 Nov 2014 | 6:19 pm
    How is your blog doing? Does a quick glance at your analytics page make your heart sink? If your site’s traffic numbers aren’t where they need to be, there are plenty of tactics for increasing traffic through blog promotion to improve your page views and conversions, but ultimately the true test will be your blog’s content. All these strategies, tactics, and hacks are built on the foundation of your content. That is the basic lifeblood of your blog or website, if it isn’t targeting your customers specifically, then no amount of promotional effort matters. Read on as we explore methods…
 
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    Hallam Internet

  • Bad Grammar is Bad For Business

    Elliot Davies
    19 Dec 2014 | 6:16 am
    Would you let your sales team show up to work with egg stains on their shirts? Would you wear pyjamas to a client meeting? Would you engage with shareholders whilst wearing faded jeans and  a vintage Guns’n’Roses t-shirt? Of course you wouldn’t. Because to do so would create a very bad impression. You’d lose trust, you’d lose respect, and you’d lose business. Most everyone in business understands the importance of maintaining professional standards of appearance when meeting with clients and customers. Significantly fewer, though, seem to realise that…
  • Digital Marketing Consultant Jobs

    Susan Hallam
    18 Dec 2014 | 4:42 am
    Are you an experienced digital marketer, with a proven track record of designing and delivering successful campaigns? Do you have expertise in SEO, PPC, Content Marketing, Social Media, Email Marketing, or other digital marketing techniques? If so, you could be just the person we’re looking for. We are one of the UK’s leading providers of digital marketing services.  And our success is down to the talented people like you who work with us. Working as part of our digital marketing consultancy team, you will take ownership of your own client accounts, planning and executing…
  • How do I know if my website has been penalised by Google?

    Charlotte Tomlinson
    16 Dec 2014 | 8:23 am
    It might be very obvious if your website has been hit by a Google penalty – you may have been removed from the index altogether! Alternatively you might have observed a less dramatic but still damaging effect, like a decrease in rankings or traffic. Obviously, whichever scenario, you will want to investigate why and how this has happened. Here is a brief overview of the type of penalties a website might be affected by and also what you can do to find out whether you have been hit by one. What are the different kinds of Google penalties? The first type of penalty, often called a…
  • Top Tips for Image ALT Tags

    Tom Whiley
    16 Dec 2014 | 6:21 am
    While going through the process of improving a page’s visibility in search engine results, it’s a common occurrence that image ALT tags are completely missed off. So what is an image ALT tag? This is a piece of HTML code that provides a description for search engines to help understand your images. You can check if an image on your page has an ALT tag by right-clicking on your page and then selecting ‘View page source code’. From there you can perform a search for “alt=” by holding Ctrl + F If you have an Image Title set, this will appear when you hover…
  • Digital Marketing Executive – We’re Recruiting

    Susan Hallam
    16 Dec 2014 | 2:06 am
    We’re offering a great opportunity for a talented, graduate caliber Digital Marketing Executive. We are looking for the right person to fit in with our professional team:  a self-starter able to work on your own initiative, quick to learn, willing to jump in at the deep end, and with a passion to learn more about digital marketing. Working as part of our digital marketing consultancy team, you will be working on a wide variety of client projects, including search engine optimisation, paid search, content marketing, and social media campaigns for our diverse client base. Your role is to…
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    Online Marketing Blog

  • Google Now Helps to Easily Identify Mobile Friendly Websites on Your SmartPhones

    George Abraham
    26 Nov 2014 | 6:09 am
    The numbers of mobile internet users are increasing rapidly and so has the need for mobile friendly websites. Users will find it irritating when they come across websites that are not responsive and do not show up well on smartphones and tabs. They might also stay away from browsing those websites when they seem them again while googling on smartphones. Before, the real issue was that the people did not have a choice to identify from the search results on their smartphones on which websites were mobile friendly and which were not. So most of the time they might not be happy with the output of…
  • Conversion Optimization Strategy and its Importance in SEO

    George Abraham
    9 Oct 2014 | 12:10 am
    Conversion optimization is one of the terms that is often recently heard in the SEO arena and this is one area which makes a successful completion of your SEO campaign. Unlike other regular SEO activities, conversion optimization plays a key role in your overall SEO strategy and helps in improving the conversion rate of your website. A site with poor conversion optimization strategies cannot be expected to bring you huge online enquiries or leads. Before going deep into this subject, let me simply say what conversion optimization is and what its benefits are. Consider that you have a content…
  • SEO Specialist and Social Media Manager Among the Jobs with Highest Work-Life Balance

    George Abraham
    8 Oct 2014 | 6:25 am
    Maintaining a healthy work-life balance is one of the most difficult things in today’s competitive world. Most of the professionals are always tied up with their work at office and rarely gets enough time for personal life. In short majority of the professionals do not enjoy a healthy work-life balance, which indeed will pose serious problems to their personal life. If you are not able to maintain a healthy work-life balance, then your health will also suffer along with additional stress and mental pressure. At last there is a good news for online marketing professionals, especially the…
  • 10 Easy Methods to Improve Your Facebook Business Page

    George Abraham
    7 Oct 2014 | 4:27 am
    A Facebook Page is something that has become a mandatory thing for all those who likes to promote their business on the internet. As Facebook is the most popular social media website and have a huge audience base, creating a Facebook Page for your business can really be beneficial. There are a lot of business organizations who have made it big with Facebook business page and Facebook has a lot of advantages for those who are doing online marketing activities for their business. Facebook is widely regarded as the best online marketing platforms available and is something that can make your…
  • Using Conversion Tracking for Enhancing Your Adwords Campaign

    George Abraham
    6 Oct 2014 | 3:47 am
    Google Adwords is one of the most effective paid online marketing platform that is used to promote products and services in an aggressive manner on the internet. Google Adwords, the most popular pay-per-click (PPC) advertising platform is very much easy to use and has features and facilities that makes your online marketing and advertising activities looks more efficient. A lot of features are available with Google Adwords platform and with each passing days it is getting better and better. As of now, it is miles ahead of other digital advertising platform as the Adwords platform covers a…
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    Haden Interactive

  • Something to Like

    Gideon Haden
    19 Dec 2014 | 6:00 am
    Some things are just more exciting than others. True, people have different interests and find different things exciting. Most people would call watching paint dry boring, but there could be that one guy who lives to watch paint dry. He just loves watching the paint change from a glistening syrupy liquid  to a slick solid casing, and seeing how the light reflects differently with each passing minute… but that guy is an anomaly. While you can’t say that something is objectively exciting or boring, you can say that certain things appeal to more people than other things do because…
  • 5 Ways to Get Great Product Reviews

    Rebecca Haden
    18 Dec 2014 | 10:19 am
    We’re working on a review project right now for a client. We’re tracking down fans, approaching influencers and top reviewers, arranging to have samples sent, following up to make sure the reviews get posted, and tracking the effectiveness of the project. This kind of effort — activation of brand influencers, to use the jargon — can pay off over the long term and is worth doing. But there are steps you can take to encourage product reviews apart from this kind of active campaign. I was reminded of that by the label on the package of an item I was recently sent as part…
  • Facebook Marketing Strategies

    Rebecca Haden
    17 Dec 2014 | 9:11 am
    Facebook Marketing Strategies for Small Business by Mark Cijo and Erdal Gul is truly a step-by-step guide. The book begins with a look at Facebook as a marketing platform. Facebook as a marketing platform for small business has changed a lot recently. Most of us would agree that it has become less useful for simple customer connections — Facebook has made it pretty clear that any company wanting to get wide visibility with Facebook now must pay. What’s more, Facebook has announced plans to make further changes in January, including both increased costs and limitations on any post…
  • How the Big Boys Do It

    Rebecca Haden
    15 Dec 2014 | 7:02 am
    By now, there is a fairly standard way to do inbound marketing: Build a great website with plenty of strong content optimized to communicate well with search engines. Add fresh content regularly to improve SEO and increase traffic. Take opportunities to provide content to other websites. Share content via social media to drive traffic and build relationships. Use content offers to gather contact permission. Share further via email to drive conversions. But is this how big companies do it? We looked at one of the major players, Kraft Foods. Build a great website… In fact, Kraft has…
  • Cause-Based Social Media Marketing

    Gideon Haden
    12 Dec 2014 | 6:00 am
    “Leave this world a little better than you found it.” That’s a pretty good bit of advice. It’s about doing your best to leave a positive impact on the world. You don’t have to end world hunger, or establish world peace, you just do what you realistically can in order to make the world a better place. It’s now easier than ever to do good on a grand scale. The internet brings us an unprecedented level of awareness about what’s going on in the world, and it makes it easier to collaborate with people. It not only amplifies global awareness but also…
 
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    Oban Multilingual Search

  • The global digital marketing weekly: Friday 19 December 2014

    Stephanie Woor
    19 Dec 2014 | 7:24 am
    This week, Frank Fanteev presents us with another update full of digital marketing stories that would be beneficial for your business,: Alibaba group’s recently established offline shopping holiday “double 12” finds success; Skype offers new live translator preview; Google’s ongoing struggle with EU regulations; German teens trust the traditional media more than the internet; and Yandex release a new crowdsourced content evaluation tool, “Toloka”. Alipay’s offline strategy worked on Double 12 Shopping Day December 12 is a brand new shopping holiday organised by Alibaba,…
  • The global digital marketing weekly: Thursday 11 December 2014

    Stephanie Woor
    11 Dec 2014 | 9:16 am
    In this week’s update on the digital marketing news that matter to you and your business: The rise of Japan’s largest social network, LINE; statistics on how Asia Pacific’s marketing industry is coping with mobile; China’s presence in top 10 largest digital media companies; seasonal and geographical subtleties in Russian search; and how tone of voice matters in different areas of the countries you target. More than 70% of Japanese smartphone users use chat app LINE While anyone operating in international markets is likely to be acutely aware that different regions favour different…
  • The global digital marketing weekly: Friday 5 December 2014

    Stephanie Woor
    5 Dec 2014 | 1:35 am
    Welcome to this week’s edition of the global digital marketing weekly, Oban’s look at the biggest international stories that matter to you and your business. In this week’s update: the European Union has called for Google to be broken up, Konga.com’s Yakata sales event goes big in Nigeria, Econsultancy discovers Korean webtoons, quarterly third party payment spend reaches two trillion RMB in China and the Indian internet audience will shortly become the world’s second biggest. EU votes for Google breakup The ongoing tale of EU resistance against Google’s dominance took another…
  • India – a land of e-commerce opportunities for retailers

    Maureen Gleeson
    3 Dec 2014 | 2:35 am
    In India, bricks and mortar retail has become a hassle for both retailers and customers. Property is expensive, infrastructure is of poor quality and town centres are heavily congested. But the future of this emerging economy is looking increasingly bright for retail. India’s leading management consulting firm, Technopak, expects online retail to take 3 percent of the market by 2020 which translates to sales of $32bn a year. This figure is very attractive to retailers looking to boost online sales overseas and the race to capture mind share and market share has begun. Opportunities and…
  • Costco and Topshop enter China – but only online

    Maureen Gleeson
    3 Dec 2014 | 1:30 am
    Earlier this year, leading retailers Costco and Topshop entered China – but both through online stores only. As China’s e-commerce market grows at an exponential rate, retail brands are opting to skip brick and mortar stores and enter online instead. With global e-commerce sales reaching $889bn in 2013, China is the largest market worth an estimated $314bn.  Furthermore, financial publisher Barron estimates the Chinese e-commerce industry will account for 18% of the country’s total retail sales by 2018 – up from 8% in 2013. Online before offline – a new approach to market…
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    Fresh Egg Blog

  • Google Roll-outs ‘mobile-friendly’ Tags Worldwide, Instagram Overtakes Twitter, YouTube Rewinds and More

    Michael King
    12 Dec 2014 | 6:25 am
    In this fortnight’s digital marketing news, we take a look at Google's 'mobile-friendly' tag going global, Instagram becoming bigger than Twitter, YouTube's year-in-review video and a number of new tools and updates from Facebook.
  • Google Puts the Spotlight on Mobile-Friendly Sites

    Michelle Wilding
    11 Dec 2014 | 1:10 am
    Have you ever clicked through to a website in Google search results on your smartphone, only to find a horrible site that doesn’t render well? The tiny text strains your eyes, the links are too small to tap and the thought of having to scroll sideways to read anything is giving you a headache. Your frustration levels become unbearable and you leave in a heartbeat. #FirstWorldProblem!
  • Using Facebook for your business? It's time to rethink your strategy

    David Somerville
    8 Dec 2014 | 8:29 am
    Facebook recently announced that from next year users would see a lot fewer promotional posts in their news feeds.
  • 5 Reasons Why Inbound is Key to Your Marketing Strategy Success

    Lana Burgess
    4 Dec 2014 | 1:30 am
    Consumers are becoming numb to advertising, and traditional interruptive marketing methods are becoming less effective. Buying behaviour is evolving, making it essential to adapt the way that we reach our customers. The customer journey is now a dialogue rather a one way street, with 78% of internet users conducting product research before they make a purchase (source: HubSpot Marketing).
  • Fresh Egg’s Christmas Giving Tree 2014

    Laura Ward
    1 Dec 2014 | 7:45 am
    Fresh Egg is more than a little proud of the community into which it was born. Founded in Worthing nearly 15 years ago and with its head office in the heart of the town, Fresh Egg has done a lot of work with local organisations and charities over the years; from talks and training to sponsored challenges and apprenticeship schemes.
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    In Marketing We Trust

  • Cornelius Interns at IMWT

    Cornelius Do
    7 Dec 2014 | 3:16 pm
    Hello everyone, I’m Cornelius Do and I am the newest marketing intern addition to the IMWT Team in Sydney. I’m a marketing and psychology major at the University of New South Wales and I am very much drawn to creative fields. I’m an amateur video editor and graphic designer and I’ve endeavoured over the past two months to teach myself how to use Illustrator, Photoshop and Sony Vegas (after a year of using Final Cut X). In addition to that, I love out of the box marketing such as guerrilla marketing and experiential marketing. Although my exposure to SEO has been quite limited, I’ve…
  • Top 5 Social Media Stories 28th November 2014

    Blessilla Oguis
    27 Nov 2014 | 3:10 pm
    1. Why Successful Companies Use Conversion Optimization To Increase Sales Why it matters? According to Econsultancy.com’s report, companies that averaged 6.45 tests each month saw significant increase in sales, while companies that only tested 2.42 times each month or less saw a decrease in sales. This shows the significance of conversion optimization. Furthermore, the report shows the characteristics of a successful conversion optimization strategy and why most companies fail at it while others succeed. This is a must read for anyone seeking to increase their sales. Importance Level: 7/10…
  • Top 5 Social Media Stories 21st November 2014

    Blessilla Oguis
    20 Nov 2014 | 7:29 am
    1. Mobile Friendly Websites May Get Boosts In Keyword Rankings Why it matters? If your website is mobile friendly, it may help you get better keyword rankings in Google. Websites that have not yet invested in mobile friendly websites should start now. Those who have already invested are reaping rewards in terms of traffic and keyword rankings as Google is experimenting with this new algorithm. Not only will your website benefit in terms of rankings, but your mobile users will thank you for it. Importance level: 7/10   2. How Having Secure Websites Impacts Keyword Rankings In Google Why…
  • Top 5 Social Media Stories 14th November 2014

    Blessilla Oguis
    14 Nov 2014 | 7:08 am
    1. Google May Have Released A Panda Refresh In The Middle Of Penguin 3.0 Why it matters? On October 17, Penguin 3.0 was released, impacting some websites, however, 7 days later on October 24, another update came unannounced (but felt by many webmasters and SEO’s all over the internet by either significant increase or decrease in traffic). It pays off to check your analytics if you got hit by this update also. This may mean the need to start making fixes to your site for some people, while confirming they’re doing right by Google’s eyes for others. Importance level: 7/10   2.
  • Top 5 Social Media Stories 7th November 2014

    Blessilla Oguis
    7 Nov 2014 | 2:13 am
    1. Google’s Penguin 3.0 Continues Why it matters? On October 17, 2014, Google began to release their new update to their Penguin algorithm. It is a worldwide update, and SEOs and Webmasters should track which of their websites may have gotten hit by the update–whether positively or negatively. Sites with low quality links, particularly those who bought links and got them from link networks, may be hit. Those who have been penalized in previous updates but fixed their links by using the Google links disavow tool may find their rankings improve. Importance Level: 8/10   2. How…
 
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    RankSurge

  • Search Reputation Vs Local Rankings

    Paul
    2 Dec 2014 | 12:55 am
    Search Reputation Vs Local Rankings Let’s get one thing clear – both are extremely important to any brand. But for the sake of this topic, which one is more important to focus on? Let’s use an example of a brand that has a location in every major metro in a country. The first step is to get ranked for “geotargeted term + keyword”. that’s the easy goal. Terms like “Austin colleges”, “art colleges Austin”, etc. So, the person searching finds the listing and is thinking about considering that school as a place to go into a ton of debt…
  • Why I Quit Domaining

    Paul
    5 Nov 2014 | 7:19 am
    Why I Quit Domaining Coming from me, this isn’t news. I’m not a major player that owns thousands of domains or even a few really good ones. Instead, I’m someone who *used* to make a good amount of money from the domaining industry. It was never enough to quit working, but it provided for some nice vacations and a few extra items around the house. But as I dove deeper into the realm of domains and tried to expand on the number of domains I could own, an evolution happened. People were starting to use the web in a smarter way. What do I mean by this? There was a time when…
  • Web Marketers: WAKE UP! Google is not the only source of Converting Traffic

    Paul
    10 Jun 2014 | 2:43 am
    Web Marketers: WAKE UP! Google is not the only source of Converting Traffic image source Just like the Guns N’ Roses song “Dead Horse“, I really feel like that is the point I have reached. Not a day goes by where at least ten new articles are talking about some algorithm change, or some other way to get links or create content that Google will favor. WHY?! Why am I not seeing more articles on the other parts of the web that drive HIGH QUALITY CONVERTING VISITORS? I think it’s because most proclaimed “SEO Experts” don’t know how to really use social…
  • Facebook News Feed Trick

    admin
    3 Jun 2014 | 3:51 am
    Facebook News Feed Trick So, the reason it’s a called a “trick” is that this won’t last for too much longer. My guesstimate is that within six months of this getting published, Facebook will close the loop on this. In case you weren’t aware, your Fanpage posts are only seen by 10 percent of your fans. All the time and effort building your likes is being monetized by Facebook. They want you to spend even more to reach the connections you’ve already created! THE STRATEGY In August of 2013, Facebook introduced something called “Story Bumping”. To best…
  • How Google is Making the Blackhat Way an Option to Consider

    Paul
    23 May 2014 | 3:44 am
    How Google is Making the Blackhat Way an Option to Consider image source Forget the brands. So many legit sites are getting torched by the latest Panda algo and it’s quite troubling to see the impact it has. So are we getting to a point where the black hat mantra is the way to go? So many site owners are trying to play by the rules fairly, but still see no benefit. In the meantime, the black hat is still making 5 figures a week for their churn-and-burn website. Google is the driving force to make black hats who they are. You’ll hear Matt Cutts tweet about how they took down a…
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    » Blog

  • The Secret to Increased Conversions and More Revenue for Your Business

    Lynn Whitley
    10 Dec 2014 | 1:29 pm
    The Secret to Increased Conversions and More Revenue for Your Business was originally posted on the WebiMax SEO BlogOne of the most commonly asked question is “How do I increase conversions on my website?” Conversion Optimization is the practice of increasing the percentage of visitors that are turning into sales or leads by testing adjustments to on-page elements, such as landing page design alterations, changing the color of a button, and adding calls to action. What is a call to action? A call to action or (CTA) is an instruction to the audience to provoke an immediate response.  A…
  • Secrets to Internet Marketing: What You Need to Know

    Rachael Giza
    3 Nov 2014 | 7:10 am
    Secrets to Internet Marketing: What You Need to Know was originally posted on the WebiMax SEO BlogIt’s no secret that Internet marketing is an integral component of the success of any business. In fact, in today’s digital age no company can expect to succeed without an effective marketing strategy that is geared toward an online audience. In theory, the basics of Internet marketing appear fairly straightforward but, in reality, the continually-changing and highly competitive landscape of this field can leave you uncertain of ways to make substantial gains. So what’s the secret to…
  • Top 10 Must-Do Things for SEO

    Brent Rovner
    31 Oct 2014 | 6:36 am
    Top 10 Must-Do Things for SEO was originally posted on the WebiMax SEO BlogThe online market is very competitive in terms of page rankings, which can determine how high up in the search results your website appears on various search engines like Google. How well does your website rank compared to your competitors? In order to stay in front of the pack, check out this list of 10 SEO tips that will help you break through to the top! Now that you’ve seen the top 10 SEO tips, are you ready to take it another step further? Check out some resources that can lead you in the right direction. For…
  • U2/Apple’s bold marketing move sparks annoyance among consumers – What could have been done differently?

    Brooks Brecker
    27 Oct 2014 | 10:21 am
    U2/Apple’s bold marketing move sparks annoyance among consumers – What could have been done differently? was originally posted on the WebiMax SEO BlogMillions of iTunes users were confused by the sudden addition of U2’s new album, Songs of Innocence, to their music library last month. Many thought it was a mistake until it was announced that Apple had given away the album to every user, naming it “the largest album release ever.” They wouldn’t be incorrect, as they boast that “Never before have so many people owned one album, let alone on the day of its release.” However,…
  • Penguin Recovery – How to Recover from Penguin 3.0

    Matt Haran
    24 Oct 2014 | 10:26 am
    Penguin Recovery – How to Recover from Penguin 3.0 was originally posted on the WebiMax SEO BlogAbout a week ago, Google rolled out their updated Penguin algorithm, Penguin 3.0, but it has been more than a year since they last launched their updated version. It is said that the Penguin 3.0 has affected about 1% of search queries. For those of you not aware, Penguin is an algorithm that identifies what Google considers to be “webspam.” In a sense, it acts as a penalty on any website taking part in spammy and unnatural SEO tactics both on and off the site. The end result of the…
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    Path Interactive

  • New Call-to-Action and Post Targeting Tools on Facebook

    Taylor Field
    12 Dec 2014 | 11:45 am
      This week, Facebook announced several new features that may allow businesses to more precisely target their followers and effectively encourage them to complete a certain action. New Call to Action Feature Over the course of the next several weeks, Facebook will be unrolling an optional call to action button that sits on the header of Facebook business pages:   Once your page has been updated by Facebook, there are currently 7 different calls to action that you can deploy: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video When the call to action button is clicked…
  • Path Interactive to Teach Coding and Digital Marketing Basics to Brooklyn On Tech Scholars

    Jarobin Gilbert
    4 Dec 2014 | 5:01 pm
    The Path Cares initiative will enable 20 high school students to learn about the basics of digital marketing and web development at Path’s NYC-based offices in the Flatiron District. On Saturday December 6th 2014, NYC-based digital marketing agency Path Interactive, will host Brooklyn On Tech scholars for an introduction to digital marketing at their office in New York’s tech-friendly “Silicon Alley”. During this immersion session, Brooklyn On Tech scholars will be introduced to the basics of SEO strategies, SEM tactics and web development by Path Interactive staff members.
  • Tech Bubble 2000 2.0

    Guest Blogger
    20 Nov 2014 | 9:23 am
    - This post was written by Cerise Vazquez- Wright Many of the entrepreneurs and marketing luminaries leading today’s hot technology industry were barely out of high school when the dot com market bubble burst back in 2000; Think Snapchat cofounder Evan Spiegel who is 24 years young or Facebook’s Mark Zuckerberg who just turned 30. It’s hard to believe that less than 15 years ago, internet usage was a tiny fraction of what it is today. Crazier still, is how quickly we have adapted to the changing technology which has enabled us to stay connected at all times and, virtually, in all…
  • SEO Reporting- What Should You Spend Time On And Why?

    Jarobin Gilbert
    17 Nov 2014 | 6:56 am
    For people who work in search engine marketing, monthly reporting can be either a grim or a glorious time of each month.  Not only are you taking your own hard look at how your campaign efforts are performing but you also have to relay them to clients.  Do you feel like both might be lost in translation? Don’t worry, we’ve all been there. As search engine marketers, we deal in data all day, but how do you explain your results, insights and improvements to someone who may not understand what you’re exactly what you’re talking about? Well, here are a few parts of Google Analytics that…
  • Now Hiring: SEM Specialist

    Leigh Evenson
    10 Nov 2014 | 9:15 am
    Path Interactive, a NYC-based search engine marketing agency, is looking for a Search Engine Marketing Specialist to join our growing team in our Flatiron district office. Job Description Path Interactive, Inc., an NYC-based digital agency, is looking for a SEM Specialist with experience in paid search (SEM/PPC), display, and social advertising. The position works on direct response and ecommerce accounts in multiple verticals. The position reports to a strategist, and helps to oversee interns and (potentially) analysts.  Responsibilities will include: Translating client objectives into…
 
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    DKS Systems

  • Magento Go Shutting Down!

    Lienna Libersher
    19 Dec 2014 | 8:13 am
    Magento Go is shutting down on February 1, 2015! What’s your next move? Many small and medium size businesses rely on Magento Go as their eCommerce platform and will need to make a change of some sort come February or risk losing their information. No matter the size or type of business you have, keeping your website running smoothly is undoubtedly very important to you and your customers. There are many options for migration and it can be done smoothly if you use the right resources. Things to consider Finding a new platform According to reports, Magento’s decision to discontinue…
  • Why You Need to Build Online Sustainability

    Courtney Petty
    22 Sep 2014 | 3:06 am
    We get pitched at least a few times a week for ‘SEO services’ and first-page rankings. We also know that our clients receive those same pitches and promises. Occasionally, we will work with a client who mentions another SEO/Online Marketing proposal and while we fully support finding the best fit; it can sometimes be challenging to tell them “if it seems too good to be true, it probably is.” There is one web and online marketing philosophy we build upon when working with our clients: sustainability. In the past year, SEO and social media algorithms have changed…
  • Taking Testimonials to the Next Level

    Courtney Petty
    9 Sep 2014 | 3:47 am
    You already know that testimonials and reviews are important. 90% of respondents who recalled reading online reviews claimed that positive reviews influenced buy decisions. So, let’s go beyond the standard “testimonials” page. Why? It’s overdone. It’s not specialized. It’s too general. Testimonials shouldn’t stand alone – they’re too valuable. The pages are usually hidden.  Instead, incorporate testimonials into your website. Add them to product/service pages, add them to popular landing pages and feature them on the home page! This same…
  • 5 Website Must-Haves in 2014

    Courtney Petty
    26 Aug 2014 | 3:23 am
    When a customer comes to DKS with web marketing questions or requesting an SEO analysis, I don’t just look at the technical SEO elements, I look at the big picture. It often amazes me how many websites and website owners don’t know about Google Analytics (let alone GOALS!), don’t take advantage of their accolades, etc. Don’t let that be you. The following list highlights, in my opinion, some of the most important features you should have or work toward on your website.   5 Things Every Website Needs in 2014     1. Analytics This should be a no-brainer,…
  • Benefits of Facebook’s ‘Pages To Watch’ Feature

    Courtney Petty
    12 Aug 2014 | 3:25 am
    Facebook Insights continues to offer a lot of valuable information to marketers. One feature worth highlighting is Facebook’s ‘Pages to Watch’ feature. What is ‘Pages to Watch?’ Pages to Watch is essentially Facebook’s specialized competitive analysis tool. You have the ability to add any Facebook page to your list and Facebook offers a list of similar suggestions based on location and category type. You can add up to 100 pages to watch by logging into your insights. Under the ‘Overview’ (initial log in screen) tab, scroll to the bottom of your…
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    01100111011001010110010101101011!

  • Necessary Skills For A Community Manager

    011100110110010
    3 Dec 2014 | 9:40 am
                              Necessary Skills For A Community Manager is a post from: 01100111011001010110010101101011
  • 1 Amazing Relationship Building Tip You’ll Never Believe Exists!

    011100110110010
    21 Aug 2014 | 6:26 am
    I wake up and the first thing I think about is SEO/outreach/relationship building/sharing content. What’s wrong with me? (don’t answer that). Does this nightmare ever end? Short post discussing an idea I’m not sure I’ve heard anyone mention. One of the biggest problems that people often have when trying to ‘build relationships’ with influencers within a niche is that they have nothing to offer. You know deep in your soul that your boring, rehashed, poorly designed infographic/blog post/video/whatever isn’t going to impress anyone important and is…
  • 9 Reasons SEO’s Have Stopped Writing About SEO

    011100110110010
    1 Jul 2014 | 7:51 am
    Hey 0110ers, long time no see. I’ve pulled you in for a quickie today, don’t worry it’ll be over pretty quickly. The ‘authorities’ within the industry have stopped writing or are definitely less prolific. The spike of dopamine, serotonin and oxytocin when publishing a post & gaining social shares is no longer getting SEO ‘writers’ as high as previously. SEO’s/’People’ are generally sharing less and favouriting more via Twitter. It’s fucking boring to write about. They now have to actually do some work, their bosses have put…
  • Celebrities And Their Carpets

    011100110110010
    26 Jun 2014 | 4:54 am
    Today I’m delighted to announce a quality infographic from Action Carpets & Flooring Showrooms in Kent brought to you via Kevin Bland an SEO who specialises within the carpet and flooring niche (please get in contact with him for any commercial or domestic carpet/flooring search engine optimisation needs). Anyway, on with the show.   Celebrities And Their Carpets is a post from: 01100111011001010110010101101011
  • Antifragile SEO

    011100110110010
    27 Mar 2014 | 7:55 am
    I’m currently reading a very interesting book called Antifragile written by Nassim Nicholas Taleb. To those that haven’t read it here’s a brief definition of Antifragile. “Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile. Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the…
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    rob hammond

  • How to block SEMalt in nginx and get your own back (a bit)

    rob
    16 Dec 2014 | 9:22 am
    SEMalt is well known as a major referral spammer who clog up the analytics of a lot of small and medium sized websites with fake traffic. Annoyingly Google Analytics seems to be pretty bad at filtering it out. There’s a quite a few posts from miffed webmasters about SEMalt’s activities detailing how to block them, and even... Read more » The post How to block SEMalt in nginx and get your own back (a bit) appeared first on rob hammond.
  • New Page Title optimization tool

    rob
    24 Jun 2014 | 12:23 am
    It used to be that writing page titles & meta descriptions was pretty easy – just keep an eye on the character count and you’re good. However, thanks to recent changes in Google’s SERP layout, and the proliferation of share buttons that grab the same meta data, it’s increasingly hard to strike the balance of... Read more » The post New Page Title optimization tool appeared first on rob hammond.
  • This Week in Search – 10 Jan 2014

    rob
    10 Jan 2014 | 8:18 am
    This week’s search news highlights: Google in 2013 – SearchEngineLand put together a retrospective infographic of the major changes to Google Search through 2013. Google – lyrics website Rap Genius suffered a Google penalty over the Christmas break for engaging in poor quality link building techniques, resulting in a sharp drop in overall website traffic.... Read more » The post This Week in Search – 10 Jan 2014 appeared first on rob hammond.
  • This Week in Search – 29 Nov 2013

    rob
    29 Nov 2013 | 6:12 am
    This week’s top stories from the search world: Year in Review – Yahoo’s list of their most searched for UK topics of 2013 has been released, broken down by news topics, celebrities, TV shows and more. Encrypted search – Microsoft has signaled that Bing is likely to follow in Google’s footsteps by using HTTPS as... Read more » The post This Week in Search – 29 Nov 2013 appeared first on rob hammond.
  • This Week in Search – 22 Nov 2013

    rob
    22 Nov 2013 | 4:39 am
    This week’s top picks from the world of search: Future of search: Search expert Marcus Tandler gave a TEDx talk with an accessible and comprehensive insight into how we arrived where we are today and where we’re going (hint: mobile, predictive, ubiquitous). Easily the best 20 minutes you can spend this week to learn more... Read more » The post This Week in Search – 22 Nov 2013 appeared first on rob hammond.
 
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    SEOP Blog

  • How to Get Your New Pages Indexed on Google

    SEOP Blog Team
    15 Dec 2014 | 7:00 am
    Added new product pages to your website for the holiday season but are not getting the traffic you expected for those pages? Your website might be suffering from indexing problems. Getting your new pages indexed by search engines as quickly as possible is definitely important if you want them to rank and get discovered online. For now let's focus on getting indexed on Google and how to address indexing issues on the search engine.
  • Citing Your Sources: Avoiding Plagiarism Post-Panda

    SEOP Blog Team
    8 Dec 2014 | 7:00 am
    With the demand to publish content on a weekly or bimonthly basis, bloggers may find it more and more challenging to produce original content. Fortunately, the Internet offers a wealth of info to help us build blog articles, whether for our own websites or for the clients we write for. But as we've learned from English Composition class back in high school, anything we borrow should be given appropriate credit. The same is true in the digital world.
  • Looking Forward to SEO in 2015

    SEOP Blog Team
    1 Dec 2014 | 7:00 am
    SEO has always been an ever-changing ballgame, and will remain so even in the coming year. With that said, there are a couple of changes in the last few months that can give us some idea of what 2015 has in store for us so we can start planning ahead and, hopefully, stay on top of search engine rankings.
  • Content Cleanup Tips Before the Start of Another Year

    SEOP Blog Team
    24 Nov 2014 | 7:00 am
    As said in a previous post, along with the adoption of responsive design to cater to an increasing number of mobile users, it might be necessary to do some revisions on your existing content to ensure quality user experience on the mobile version of your website. If you've already piled up tons of web content, however, you might also want to take this as an opportunity to take a look at your overall content marketing strategy and do some much needed cleanup.
  • Voice Search and Its Impact on SEO

    SEOP Blog Team
    17 Nov 2014 | 7:00 am
    The introduction of voice search a few years back was like a sci-fi dream come true, yet it wasn't enough for most Internet users to do away with the keyboard, particularly because of voice input errors that only made the technology more of a nuisance than a convenience. Today, improvements in voice recognition technology, as well as growing widespread usage among mobile users, may very well change the way we run search queries online, and even transform the way we practice SEO in the near future.
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    Digital Marketing Blog

  • Client Infographic: PhysicianOne Urgent Care

    Anne Brady
    19 Dec 2014 | 10:35 am
    Welp, it’s flu season. Or is it cold season? I can’t keep track…all I know for sure is that my nose is stuffy when it isn’t running, and I’ve got a cough that just won’t quit. Luckily for me, PhysicianOne Urgent Care has released a cool new Infographic with nifty home remedies as well as debunking some mythical cures. Be sure to check out the entire Infographic for more ways to kick that cold during the holiday season! The post Client Infographic: PhysicianOne Urgent Care appeared first on Digital Marketing Blog.
  • A Smattering of SEO News: 12/18/14

    Brian Rubin
    18 Dec 2014 | 11:35 am
    Hello folks, and happy holidays! Since the aforementioned holidays are upon us, news is unsurprisingly a bit light, but there’s still some fun stuff to talk about! Let’s get to it, shall we?     Google News: Report: Penguin 3.0 Affected Different Types Of Sites In Different Locales Differently – Over on Search Engine Land, Philip Petrescu of Advanced Web Ranking reported the results of research AWR did on the affects of Penguin 3.0 on a wide variety of sites. The interesting results are that sites in different countries were affected differently, as were lower-ranked…
  • R.O.Why? – Understanding Social ROI and Its Importance

    Aubrie Richey
    15 Dec 2014 | 1:29 pm
    Is social media a legitimate key player in the marketing game? If you asked me this three years ago when I was first hired as a social media intern, I would have said no, without hesitation. Granted, I didn’t know much about social media beyond my own personal (and minimal) use, but I still believed that it couldn’t possibly bring much to the table. Sure, I was young and naive and just wanted a “real job,” but I was pretty sure of myself. Today, social media is nowhere near where it was 1,038 days ago on my first day at Wpromote and, after further review, I’m happy to admit that I…
  • A Smorgasbord of Social Media: 12/12/14

    Patrick Frawley
    12 Dec 2014 | 5:42 pm
    Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We have a bunch of updates to drop for you, so let’s get right down to business.   Facebook Facebook Updates Insights, Interest Targeting, And More Over the past year Facebook has received plenty of negative reviews from publishers who have seen their organic reach drop and be forced to continue to pay to play the game. However, earlier this week, Facebook tried to counter these negative effects with a few insights targeted directly to benefit publishers. Some of these new updates include…
  • A Smattering of SEO News: 12/11/14

    Brian Rubin
    11 Dec 2014 | 3:19 pm
    Just because it’s the holiday season doesn’t mean SEO slows down, and Google is ably proving that with a constant series of updates to its algorithms that are keeping us on our toes. Read about that and more in this week’s Smattering, my friends, and enjoy! Google News: Google To Shift Penguin To A Continual Update Mode – Since Penguin 3.0 was launched in mid-October, the algorithm has undergone several revisions just in the past week or so, with webmasters reporting fluctuations several times this last week. When asked about it, Google released a statement to Search…
 
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    Tone Agency

  • 10 Unmissable Posts from 2014 to Kickstart your Business into 2015

    Anthony Mcloughlin
    16 Dec 2014 | 3:22 am
    Here at Tone, we read and bookmark more quality content than we have hot dinners (not literally, obviously). We do however go through so many that we could have listed over 100 from 2014 alone in this post. But, instead of over facing you with 100, we’ve single-handedly cherry-picked the most in-depth, insightful and actionable posts from 2014 for you to take in over the holiday period. The posts we include in this 2014 round-up are authored by some of the most influential people in the digital marketing landscape, and published on some of the most popular blogs on the internet.
  • The 6 Most Common Negative Keyword Mistakes in AdWords (and How to Fix Them)

    Anthony Mcloughlin
    14 Nov 2014 | 6:03 am
    Earlier this year Econsultancy reported that 58% of companies were expecting to increase their PPC budgets, 34% were going to keep the same budget and only 9% expecting to decrease their budget. This shift in budget means an increase in PPC competition, and of course more money for Google! However, this doesn’t necessarily mean that you have to increase your bids and PPC budget, it just means that you have to be pro-active with your AdWords optimisation. One way to do this effectively is to utilise negative keywords. No matter how big or small your AdWords account is, negative…
  • 5 Things About Blogging That Your Boss Needs to Know

    Liam
    15 Oct 2014 | 2:38 am
    Blogging is still in its relative infancy. If we go back just ten years, your average customer wouldn’t have even heard of blogging. That is no longer the case. The marketing world is moving on quickly in the face of an entirely new (and arguably more effective) form of advertising – content marketing – which focuses on education and information rather than the hard sell. At the centre of that storm is blogging. You may already appreciate just how valuable blogging can be for lead generation and sales, but what if you need to put together a cogent argument to get the go-ahead…
  • 6 Crucial Lead Generation Techniques for Guaranteed Online Success

    Adam Veitch
    25 Sep 2014 | 3:45 am
    1. Your Website – Become laser-focused on your customers One thing that spending hours each day on the internet has taught us is that most websites are not designed to generate leads – or at the very least they’re designed to do so poorly. Websites littered with jargon, complicated navigation, and a with focus on self promotion can be found in abundance and it is these features among others which contribute toward an experience that’s passive and unhelpful. In an article discussing the ten commandments of an awesome lead-generating website, Sherice Jacob of…
  • Tone on location in Cambodia with CCF [Video]

    Liam
    28 Aug 2014 | 3:09 am
    A few of the Tone team are currently on location with a client in Cambodia.   With previous work under our belt for global non-profits including The Salvation Army we were delighted to be selected as the agency partner for Cambodian Children’s Fund for a forthcoming project.   The task at hand (due for completion December 14′ / January 15′) is the development of a new brand and innovative web presence which more accurately represents the impact the charity has on the ground. You can find out more about the CCF cause here and the new brand and website will launch in…
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    WebpageFX Blog

  • Why No One’s Reading Most of Your Content (And How to Fix the Problem)

    Nicole Kohler
    16 Dec 2014 | 6:00 am
    Between 2000 and 2013, the average attention span of a human being dropped from 12 seconds to 8. According to the same study, a typical office worker checks his or her email around 30 times per hour, while KPCB’s 2013 Internet trends report says that the average person checks their phone around 150 times per day. Considering all these factors, why would it be any surprise that 17% of all pageviews on the Internet last 4 seconds or less? Competition for attention is fierce. The moment you think you have time to read a piece of content, research a topic, or do something as simple as…
  • A Simple Success Metric for Social Giveaways and Contests

    Glen Kosaka
    15 Dec 2014 | 6:00 am
    How can you tell if your giveaway or contest on social media is doing well? While there are very sophisticated tools and methods to calculate social reach and impact, you may just need a simple, high level estimate. So here’s a really simple success metric to use: the percentage of your fan base entering your giveaway or contest. Here’s an example. You run a Facebook giveaway asking fans to comment on a post to enter. You get 342 entries and have 1350 fans. Your really simple success metric (RSSM) is 25%. If you run another Facebook giveaway later, after your fan base grows to…
  • Case Studies: The Potential Behind Conversion Rate Optimization

    Dan Shaffer
    10 Dec 2014 | 11:12 am
    When someone comes to us asking for Internet marketing services, we often find a profit-yielding solution for them. Whether by SEO or content marketing, we love to “wow” our clients and see the results come in. Personally, one of the most rewarding strategies and one that yields many “wows” from clients is conversion rate optimization, or CRO. Desirable outcomes from CRO can easily be compared to finding a hidden treasure inside your own business’s website. What is Conversion Rate Optimization? CRO is a tactic in which you test certain elements of your website in order to increase…
  • Interview: Joan Stewart, Publicity Expert

    WebpageFX Team
    9 Dec 2014 | 6:00 am
    2014’s final InterviewFX feature is one you definitely won’t want to miss! If you haven’t seen the rest of this series, InterviewFX is how we bring you valuable, actionable insights and tips from entrepreneurs, marketers, and industry experts. Today we’re sitting down with Joan Stewart, aka The Publicity Hound, a publicity expert who has coached thousands of business owners, marketers, and entrepreneurs on the topic of making their PR efforts more successful. Joan was one of the pioneers of online PR, and has published more than 2,000 blog posts, articles, and…
  • Interview: Giuseppe Pastore, SEO Consultant

    WebpageFX Team
    2 Dec 2014 | 5:30 am
    Our InterviewFX series continues, bringing you valuable insights and tips from marketers, entrepreneurs, authors, and other industry experts. Today we’re sitting down with Giuseppe Pastore, an Italian SEO consultant. Giuseppe has worked on many multi-language and multi-country SEO projects for both large and small websites, making him one of the most experienced consultants in the industry. He was kind enough to answer five of our most pressing questions on search engine optimization, Google penalties, and link building. Keep reading to see Giuseppe’s thoughts on SEO and how your…
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    Search Engine News, SEO , SEM, SMM and Backlinks I SearchEngineBrief.com

  • Google is Showing a Month Old Cache Date

    Pavan Rai
    28 Nov 2014 | 9:34 pm
    The cache date shown by Google, for many sites, shows dates over a month old. Typically the dates are fresher than that. For normal sites, the date for many is dated back to the 21 October 2014 range. Google’s John Mueller did respond to one question about this on Twitter basically saying don’t worry about it. John wrote, “The cached date is separate of crawling & indexing, so I wouldn’t use that as a metric.” But why is the cache date so dated?
  • Google not indexing content in onLoad hidden sections and read more in future

    Pavan Rai
    25 Nov 2014 | 10:48 pm
    Google not indexing content in onLoad hidden sections and “read more” in future. In short, he said content within “click to expand” menus or “tabs” may be “discounted” since Google knows you are hiding it from users. Google may not rank the page for the content within those sections because Google knows users do not see the content by default.
  • Google, Bing and Yahoo comScore Search Report October 2014

    Pavan Rai
    22 Nov 2014 | 12:42 am
    ComScore estimates Google’s US market share at an even 67 percent for October, down from 67.3 percent in September. Yahoo was up the same 0.3 percentage points, from 10 percent to 10.3 percent. Bing saw a smaller gain, from 19.4 percent to 19.5 percent.
  • How to increase Click Through Rate for Paid Search

    Pavan Rai
    13 Nov 2014 | 9:50 pm
    1. Use “WWW” in Your Domain Name Example: use “www.adgooroo.com” instead of “adgooroo.com.” Including the “www” in the domain name increased click through rate by nearly 16 percent in our research. 2. Avoid Numbers Many advertisers include numbers in their paid search ads such as “20% off” or “10th Anniversary Sale.” In fact, it’s a widely recommended practice. However, our research found that ads without numbers in the copy performed nearly 20 percent better than those with them. 3. Avoid Exclamation Points!
  • List of Top Ads Networks for Advertisers

    Pavan Rai
    9 Nov 2014 | 10:21 pm
    Name Location Founded Alexa Rank Status 24/7 Open AdStream 1 New York, NY 19972 1,408 Active Adblade 3 Somerville, New Jersey 20084 51,187 Active AdBrite5 San Francisco6 20026 4,813 Defunct Adcash 7 Tallinn, Estonia 2007 52 Active adCenter Seattle 2006 30 Active AdChina8 China 20079 64,628 Active Ad Magnet10 Mumbai11 2008 1,438 Active AdTaily 12 London13 201013 606,719 Active AdWords14 Ann Arbor, Michigan15 200016 1 Active BuySellAds.com17 Boston, Massachusetts 200818 1,955 Active Blogads19 North Carolina20 200320 26,701 Active BlueLithium21 San Jose, California22 200422 34,363 Active Casale…
 
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    Ethical SEO Consulting

  • Spammers Keep Spamming Local Listings

    Casey Meraz
    11 Dec 2014 | 7:13 pm
    Warning: This is mostly just a rant If there is one thing I’ve learned over and over again in SEO it’s that spammers will keep on spamming. Back in July 2014 after the Pigeon update one of the first things I noticed was the affect that link authority seemed to have on local results. Since that time it’s been talked about a lot. We have seen a lot of spam listings come, go, and come back. After these findings on link authority were talked about publicly we started to see a lot of companies take advantage of them by simply changing the link in their local listing from their…
  • Easily Create a Google Webmaster Tools Disavow File

    Frank Scharnell
    26 Nov 2014 | 1:56 pm
    It has come to my attention recently that some business owners and webmasters have a hard time creating and properly formatting a disavow file for Google. To help I wanted to create a post that easily outlines both how to create and format your disavow.I also wanted to make it easy to do with the little time a business owner might have. READ FIRST: What you need to know about using a Disavow file? From our experience as long as you’re certain the links are in fact in violation of Google’s quality guidelines there is no reason you shouldn’t submit a disavow file. It is…
  • Evergreen Web Content: What It Is, and How to Win

    Matt Green
    20 Nov 2014 | 1:32 pm
    One of the questions that we hear a ton from webmasters at our SEO meetup group is about evergreen content and where it should live within their site’s architecture. Time and again I am surprised by the misconceptions surrounding the topic of evergreen content, so here I’d like to look at whatever evergreen content is, what it isn’t, and how should think about incorporating your evergreen content into your site’s existing structure. Evergreen Content Defined:   Evergreen content is content on topics that are perpetually relevant.   Examples of Evergreen…
  • Are Your URLs Search Engine Friendly?

    John Van Bockern
    4 Nov 2014 | 6:11 pm
    First, what is a URL? A Url is a uniform resource locator. It is a human readable address for a webpage designed to replace the computer read IP addresses that consists of only numbers, and it displays in a browser’s address bar: This nifty feature allows for much more easy navigation on the web. In the above example, the url is: http://www.ethicalseoconsulting.com/ For more information on the history URLs and why they were implemented, see this wikipedia page. This is how you make a URL Search Engine Friendly: Domain Name By this point, most of you reading this article have most likely…
  • Why Your SEO Project Will Fail Without an Audit

    Casey Meraz
    31 Oct 2014 | 8:44 am
    You probably get an unsolicited email almost everyday about SEO services. Some of these emails offer monthly SEO packages and some of them offer website audits. In a lot of these cases they are companies offering old school techniques which will get you in trouble with the animals at Google pretty fast. Whether you have hired one SEO or none, getting an outside audit is essential to the long term success of your website and online marketing efforts. Now let’s learn why I believe this. One thing that irks me about our industry is people who try to put out an entire strategy for a client…
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    SEO Marketing and Funnels

  • 5 Unusual Ways To Change Your Negative Mindset (For Entrepreneurs)

    jon rognerud
    6 Dec 2014 | 2:00 pm
    A negative mindset inevitably causes unhappiness and depression. It may even influence decision making of a person in both personal and business life. Getting into a negative mindset is easier than most people would anticipate. As an entrepreneur, the last thing that you need is a pessimistic mind. You know it too, but how do you overcome a negative mindset? This can be devastating to both the business, customers as well as to one’s personal life. To avoid being overpowered or controlled by negativity, one needs to make a sensible effort to avoid the experience. In this short post, we look…
  • Help! I Need Leads But I Have No Marketing Budget (VIDEO For Beginner Marketers)

    jon rognerud
    2 Sep 2014 | 3:20 pm
    ATTENTION: NEW BUSINESS OWNERS & MARKETERS: We all had to start somewhere when launching our business. Most of us were not born into a situation where money for marketing was just handed out. You had to learn, earn and invest what you could. Today, online there are some great strategies that can help you be smarter about how you generate leads …and starting with a minimum budget. But, truthfully – the concept is about either time or money (or both), right?  Time costs money too, but it’s not cash out of your wallet. So, watch this marketing video, and learn what 4…
  • How To Get More Traffic With Affiliate Tracking Software

    jon rognerud
    2 Sep 2014 | 10:24 am
    …a.k.a. “How do you Make More Money Immediately?” In the world of online business, there is nothing more wanted, needed and discussed than…TRAFFIC. Professional marketers know however, that there are differences in traffic driving strategies. I don’t mean the various channels and options for getting traffic (that’s easy) – but the more exclusive and tougher kind to get. The TARGETED traffic. What good is 10, 50 or a 100,000 new visitors to your page if they are not interested in what you offer, or don’t care what you are all about? Visitors will “bounce” and…
  • Weird SEO Keyword Research Tools

    jon rognerud
    28 Aug 2014 | 11:24 am
    SEO Keyword research is still very much central to success with SEO (Search Engine Optimization) and getting targeted traffic for your website. While Google Search is continually changing and becoming more ‘topical’ based, keywords (content) and links (quality) still rule the day. This is true now, and will continue to be. Getting more traffic to your website and pages is done via both site and page optimization as well as adding strategic links, both internally (on the site) and externally (from other sites and pages). The work never stops. Understand Your Keyword Universe A…
  • How To Get More Traffic From YouTube Videos

    jon rognerud
    27 Aug 2014 | 12:01 pm
    YouTube is owned by Google. It has more than 1 billion unique users each month, and over 6 billion hours of video being watched each month. Over 100 hours of video are uploaded to YouTube every minute. (Read more on https://www.youtube.com/yt/press/statistics.html). To help your creative process, learn more from the YouTube Playbook at https://www.youtube.com/yt/playbook/) Add to this the additional Google YouTube partner programs, the monetization strategies and easy display on portable and mobile devices, and you have a fantastic platform to get your brand noticed. From a search…
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    Boomtown Internet Group

  • A Farewell to Exact Match

    Kristin Kovalick
    12 Dec 2014 | 8:34 am
    Google has made the move to retire an all time favorite match type of AdWords Advertisers everywhere…the Exact Match.  Why have they done this and how will it effect our strategies?  Many advertisers are outraged by the latest Google move as they have become accustomed to the old faithful Exact Match for targeting the exact phrase typed in by a searcher with the exact ad appearing for that keyword.  Will the introduction of the new “close variant” help or hurt our strategies?  As with any new idea, there are pro’s and con’s to this change.  Let’s begin by exploring the…
  • Abandoned Cart Emails: Are You Letting Sales Slip Through Your Fingers?

    Melissa Howe
    4 Dec 2014 | 8:03 am
    Have you ever received an email from one of your favorite stores a few days after you did some online shopping to remind you that you left a few items in your cart? Not a bad idea, right? So, are you doing this for your retail business? An abandoned cart email is a technique you can use to capture more sales. It’s an email you send to those who put items in a shopping cart on your site and left without checking out. The reasons why customers don’t check out can vary from the website crashing to needing more time to think about whether they want to purchase the items. We conducted a small…
  • Telework and Safety Considerations for Businesses

    Kristin McCrossin
    25 Nov 2014 | 1:34 pm
    Telework With winter on the horizon, everyone is hoping for a calm and mild season this year. Many of these wishful thinkers are employers and business owners. Last year, officials estimated the government lost around $100 million per day due the weather but, because of telework, the actual numbers were 30 percent less. Most employees have readily available technologies at their homes such as personal computers, internet connection and smartphones. These tools help employees continue to work from their own homes and get away from the office environment. Benefits Telework is an appealing…
  • Was October the Most Active Month of Search Engine Updates Ever?

    Brian Donohue
    3 Nov 2014 | 10:29 am
    Sayonara October! You brought a whirlwind of non-stop changes from the search engine big 3, Google, Bing, and Yahoo. Like a college student that procrastinated for weeks and now must pull an all-nighter to hammer out a term paper before the 8:00 am deadline the next day, I can only assume the search engine teams were trying to get everything rolled out before the upcoming holiday season, starting with Black Friday. While I appreciate you doing it before the holiday season, and not during (though that remains to be seen), I must admit I’m quite happy to see an end to this hyper active…
  • Adwords Billing Transparency is One of Many Practices that Define Boomtown PPC Campaigns

    Kristin Kovalick
    28 Oct 2014 | 10:45 am
    The power of paid online marketing via PPC campaigns generally and Adwords specifically to deliver customers has been proven time and again for small businesses everywhere. Here at Boomtown, we judge the power of our PPC campaigns in the same way that you do: on the transparency as well as the efficacy of the process. That is why the recent Google third party policy updates are just business as usual for us and each of our business clients that partner with us on their PPC campaign. While Google is just now getting around to requiring transparency requirements for divulging upfront third…
 
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    Pole Position Marketing's E-Marketing Performance Blog

  • 3 Type of Content to Get Your Editorial Calendar Started

    Stoney G deGeyter
    19 Dec 2014 | 6:44 am
    Writing a great blog post is about more than just having a great topic. There are many different types of content in which to frame your ideas. If you always stick to the same type of content, you run the risk of boring your readers, and you DON’T want that! By using an editorial calendar, you can not […]
  • Do You Really Need to Be #1?

    Stoney G deGeyter
    18 Dec 2014 | 5:33 am
    We’re all a competitive bunch. We love to win! We watch sports and root for our team, to do what? Win! When we play games, we want to be the last man standing with the most properties, most money, or most points. There’s nothing wrong with winning and, personally, I think those that advocate for […]
  • Do Visitor’s Know When You’re Open or Available?

    Stoney G deGeyter
    17 Dec 2014 | 5:58 am
    It may sound like a ridiculous thing to have to say, but far too many businesses continue to neglect this “obvious” thing: Display your hours of operation on your contact page. Many of us now work in a 24/7 environment. People can email us or call and leave a voice mail at all hours. But […]
  • How to Not “Live. Die. Repeat.” Keyword Mistakes

    Stoney G deGeyter
    16 Dec 2014 | 8:09 am
    Who says you can’t learn anything from the movies? If you pay attention, there are some great web marketing lessons to be learned. So what can the latest Tom Cruise flick teach you (besides what Groundhog Day would be like if you added aliens and blew up a bunch of stuff)? Plenty. Check out my latest […]
  • What’s Good for the Desktop… Isn’t Always Good for Mobile!

    Stoney G deGeyter
    15 Dec 2014 | 5:09 am
    I get it, pop-ups are annoying. But they do server a purpose, and they also work. Web site’s are always struggling to find ways to get more conversions without alienating their visitors. Pop-ups hover that thin line between the two. But when it comes to mobile, they are almost always firmly in the place of […]
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    Wikimotive Blog

  • 4 Great Examples of Social Media Posts for Car Dealers

    Amanda Ryan
    17 Dec 2014 | 5:00 am
    Tying to grow your Facebook page without a strategy is like jumping into a lake not knowing how to swim. It is that simple. Not having a Facebook strategy automatically sets your page up for failure. Knowing the type of audience you want to attract and the kinds of posts to use to attract them are the two main factors in creating a page that will swim amongst the sea of competition. Each and every dealership has objectives and goals they want to meet and a majority of the desired results highly depend on the customers you reach. Everything you need to know about how to connect with your…
  • Interactive Debate: Which Facebook Page Call-to-Action Button is Best?

    Erin Ryan and Amanda Ryan
    15 Dec 2014 | 6:28 am
    Facebook recently announced there will be new call-to-action buttons coming to U.S. pages by the end of the year and worldwide in 2015. These call-to-action buttons will display on the cover photo of a Facebook page conveniently located next to the “Like” button. The purpose of call-to-action buttons on Facebook Pages is to bring the business objective to the forefront of the page and to link domains located on or off Facebook that are in-line with your business’s goal. Page Admins will have the ability to choose from seven call-to-action buttons, but only four of the seven will…
  • 50% Off First 3 Months of ALL Wikimotive Services Through December 20th

    Mark Frost
    8 Dec 2014 | 8:37 am
    With the holiday season, we know dealerships are looking to save money as sales slow down during the cold winter months. But while marketing budgets shrink and hold out for President’s Day and then spring, there’s still work to be done to gain a competitive edge in your area–especially in search and social media. To help dealers build the momentum needed to increase sales in 2015, Wikimotive is giving new clients 50% off their first three months of service through December 20th! This promotion is aimed at helping dealers start 2015 off right with digital marketing services…
  • 3 Facebook Overly Promotional Page Posts to Avoid in 2015

    Erin Ryan
    26 Nov 2014 | 5:00 am
    A change is sure to come to Facebook in 2015, as the company starts cracking down on overly promotional page posts. A new algorithm shift will penalize any posts that are conveyed like a sales pitch or urging people to take an action. The Change in the Facebook News Feed The Facebook News Feed is where your Facebook page is seen the most through the posts you share on your page. This is where Facebook users take actions on your posts, and depending on how the post is constructed, it can either appeal or appall an audience. Recently, Facebook conducted a study that concluded with many…
  • Why Your Business Should Focus More on Long Tail Keywords

    Mark Frost
    24 Nov 2014 | 4:09 am
    When business owners think of SEO, they most likely think of ranking #1 for the most obvious search terms in their area. And while those are arguably the most high-value single targets for your SEO efforts, these terms, such as “[SERVICE] in [CITY],” are also the most competitive. Because of this, businesses should explore options for long tail keywords when doing keyword research for SEO campaigns. Long tail keywords, on top of being easier targets, have a lot of unique advantages over their short tail brethren that can open up a lot of doors for businesses looking to increase…
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    Seo Sandwitch Blog

  • New Store Visits Metric Added Under ETC (Estimated Total Conversions) in Adwords

    Joydeep Bhattacharya
    20 Dec 2014 | 8:38 pm
    People react differently, some might directly visit a physical store to purchase items while some might browse online before selecting a store. This relationship between physical and online world is measured effectively by a new metric in Adwords known as the "Store Visits". This metric will let the advertisers know the percentage of in store visits that are driven by Google ads.More than 95% of sales happen through offline stores but online activity influences the purchase behavior happening on these stores. The brands need to have a subtle presence felt online in order to drive traffic and…
  • Google Can Now Control Your Room Temperature!

    Joydeep Bhattacharya
    18 Dec 2014 | 8:53 am
    Imagine you are out on a flight on a chilly Sunday night and feeling really cold. When you reach home, you find the room temperature to be warm and comfortable. There wasn't anyone in your room but still the room temperature became just perfect. How was that possible? Well, in a recent great technological adaption, Google along with its partnership with NEST can now control the room temperatures of your house. You only need to say "Okay Google, Set my Nest to 25 degrees" from your phone and it will be done! From cold to hot or from hot to cold, you now have the power to…
  • How Different Marketing Channels Affect Online Purchase Decisions? Check Yourself!

    Joydeep Bhattacharya
    16 Dec 2014 | 8:07 am
    Google offers a free tool to compare the different channels of digital marketing that helps to generate conversions. For business owners, the ultimate destination is a sale and Google Analytics offers excellent custom tagging options that helps such business owners to identify the channels that are generating the maximum revenue. But, what if we need to find out which channels offers the maximum conversion possibilities based on specific industry and country? This will require big data processing for which we might not have sufficient resources. Now, this problem of…
  • Global Ranking Score and On Site Ranking Score - How Google Might Determine Responsive Search Results?

    Joydeep Bhattacharya
    15 Dec 2014 | 8:33 am
    Any search engine works by processing the search query entered by the user and returning a set of search results that matches the user intent. Search engines completes this task with the help of a collection of algorithms which are together known as Ranking algorithm. In one of the recent patents assigned to Google, it has been suggested that Google might use 2 different scores for ranking the web documents. These scores are described below:Global Ranking ScoreA global ranking score is computed for web documents/objects responsive to the search query, wherein each web…
  • Why Digital Marketing Needs to be More Segmented in 2015

    Joydeep Bhattacharya
    2 Dec 2014 | 8:13 am
    We are approaching 2015, a year that is seen as a big challenge for digital marketers. Industry gurus have already begun giving predictions as to how brands can gain more ROI by targeting the right audience at the right time and using the right channels. My own opinion rests with SEGMENTATION, I strongly believe, the best way to define your digital marketing strategy in order to generate the maximum pull is by applying the right mix of segmenting your audience using the right tools and criteria. Audience segmentation in 2015 will be the key to generate the best of the revenue.Be it in the…
 
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    Above the Fold & Socially Acceptable

  • [Podcast] The Goals Conundrum, Part Two

    Angela Moore
    19 Dec 2014 | 5:00 am
    Did you enjoy last week’s episode on tying up current goals? If you haven’t had a chance to listen to that one, we recommend you go and do that now. This week we’re continuing our discussion on goals and how to set good ones that will actually move the needle on your business drive. We also talk about some of […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the online marketing world since…
  • Google My Business Launch Tips

    Kyle Misencik
    15 Dec 2014 | 11:34 am
    The Google My Business platform (GMB) was released a few months ago and many marketers now have a full grasp of its potential. I’ve been able to see the transition happen before my eyes and I’ve learned a few lessons along the way. I’d like to pass along some pearls of wisdom for businesses that are looking to dive into […]Author informationKyle MisencikSenior Campaign Director, Organic Search at IntrapromoteKyle is one of our amazing SEO Campaign Directors. He’ll woo you with all his geeky analytics speak and then, as a special treat, he’ll teach you a thing or two about…
  • [Podcast] The Goals Conundrum, Part One

    Angela Moore
    12 Dec 2014 | 5:00 am
    We’re back (and better than ever) with The Sync Podcast this week. This time around, Dylan, Erik and I are discussing goals… because there’s no way you’ve had your fill of “2015 Goals” conversations yet. The first thing we discuss when it comes to goals is how to gauge if you’ve reached the ones you already set. We all know […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been…
  • Conducting a Link Audit: Part 3 – The Link Make-Up

    Bobby Pham
    25 Nov 2014 | 5:30 am
    In the last article of this multi-post series on conducting a link audit, we discussed checking for deleted links.  In this post, we’ll talk about examining the link make-up of the domain. Some may be confused by my choice of terms in regards to link “make-up.”  Although it’s more than likely not a standard term within the industry, it’s something […]Author informationBobby PhamSpecialist, Organic Search at IntrapromoteBobby came to Intrapromote in 2008 and is one of our amazing Search Team members. With a diversified background in online marketing and client service, Bobby…
  • Best Practices For How to Optimize Your Images

    Caleb Dann
    21 Oct 2014 | 5:00 am
    Do you have images on your site, but are struggling with how to optimize them for image searches on Google and other search engines? You’re in luck, as we’ve detailed ideal best practices for image SEO. Not every element is critical to search engine success, but utilizing as many of the following best practices as possible will lay a strong […]Author informationCaleb DannStrategist, Organic Search at IntrapromoteCaleb "Handsome" Dann is an SEO Campaign Director at Intrapromote and wow, can he direct and strategize. With his ever trusty sidekick, Violet the Boston terrier, he…
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    TripleSEO

  • Black Friday Deals for SEOs and Affiliate Marketers

    Chris Dyson
    27 Nov 2014 | 9:01 pm
    There are a lot of Black Friday/Cyber Monday deals to be had this week on SEO and online marketing tools so I’ve compiled a list of a few of my favourites. If you are on the look out for some new tools to add to your marketing tool kit then look no further… Happy Bargain Hunting! URL Profiler* –  Patrick has set-up an offer for you all to get a 30% discount off URL Profiler with the coupon code 30BF14 which is valid until 1st December, you can read my review of URL Profiler. Long Tail Pro* – Spencer Hawes is giving a $50 discount until November 30th. Long Tail Pro lets…
  • 7 Hacks to Improve the Credibility, Reach and Stickiness of Your Content

    Krystian Szastok
    18 Nov 2014 | 12:00 am
    First of all I want to thank Chris for allowing me to post on TripleSEO – it’s a real honour. I’ve been a long-time fan and read his posts as one would a bible. With so much content around it’s more important than ever to make sure your content stands out. Improving the credibility of your content can help it go further and make it more memorable. Here are a few simple hacks that shouldn’t take too long to implement and give your next content piece that little extra ‘umph’. Use Canva Canva.com is a great site where you can (for free) upload your image and spruce it up using…
  • Scale SEO – Tools to Get More Done

    Chris Dyson
    13 Nov 2014 | 12:51 am
    More links… more traffic… better rankings… more money. That’s what you really want but it’s not happening is it. Just take a second to stop and take a long hard look at your current business. Clients continue to give the lion’s share of the budget to lower ROI acquisition routes, your SEO processes are taking up more of your team’s time, your to-do list is just getting longer not shorter, you’re having to prove the value of your work more often and your margins are being squeezed with every Google update. This isn’t how it was supposed to be was it? I spend a lot of time…
  • Parasite Google Results Pages

    Chris Dyson
    8 Sep 2014 | 7:01 am
    I can’t recall seeing this before but it appears that some people have stumbled upon a way to use Google’s own search results pages as a Parasite. Here’s the results page if it is still working! But it appears the additional “/” in the URL is causing some of the confusion and causing them to appear. And clicking on the results sends you on an eternal SERP loop – great UX Google! So all you wannabe Growth Hackers why not give it a shot and kick-start ranking your Black Friday Coupon Codes using Google’s own results- today! Thanks to Rob Duckers for…
  • How to Build an Online Business you can Sell

    Thomas Smale
    1 Jul 2014 | 3:00 am
    This is a guest post from Thomas Smale, the co-founder of the specialist website brokers FE International and serves as a great follow up to Lewis Ogden’s article on building an online business that can last Many online marketers that I speak to don’t seem to realise just how valuable their skills are or how they should be putting their skills to good use to make a great income online. As a broker who specialises in helping to sell online businesses I wanted to offer some advice on how you could go about building a website that you could eventually sell. Having completed over 200 website…
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    Eyeflow Internet Marketing

  • Holiday Shopping and E-Commerce: Online v. In-Line

    Cory Bosket
    9 Dec 2014 | 8:31 am
    With the unofficial shopping holidays of Black Friday and Cyber Monday in our rearview mirror, the holiday shopping season is officially underway. Across the country, shoppers max out malls and sometimes their credit cards in hopes of finding the perfect gift for their loved ones. For many of us, holiday shopping brings ideas of long lines, cramped shopping malls and  a long, cold walk to the distant parking spot when it’s all said and through. However, some Americans are avoiding the headaches of holiday shopping altogether by looking online for their gift-giving needs. Shoppers Prefer…
  • SEO Competitive Analysis Tools: Become a Spy

    Chris Hornak
    21 Nov 2014 | 8:13 am
    For many of us, keeping track of our own website’s SEO performance is hard enough. However, within the ever-changing world of SEO, one of the most important actions you can take to ensure the success of your campaign is conducting a proper SEO competitive analysis. Knowing what your competitors are doing right, and wrong, can help your website gain an edge over the competition and soar to the top of search engine rankings. The foundation for any successful SEO strategy is built upon an in-depth competitor analysis. With a number of factors to take into consideration, keeping track of your…
  • Google’s Penguin 3.0: Was Your Site Affected?

    Cory Bosket
    22 Oct 2014 | 12:23 pm
    For the first time in over a year, Google has rolled out yet another new version of its Penguin filter. Google’s Penguin 3.0 was launched this past Friday, targeting sites across the web that have been deemed to be in violation of Google’s linking guidelines. Based off of first impressions, Penguin 3.0 has shown similar behavior to its earlier counterparts, targeting and penalizing sites that utilize some of the most common “black hat’ link building tactics of SEO. The latest installment is the sixth update in Google’s Penguin algorithm, and one of the most anticipated…
  • Website Redesign and SEO Recommendations

    Clint Horner
    22 Oct 2014 | 11:37 am
    There are tons of web design checklists available for web designers and developers. These checklists are great for helping to make sure that everything gets done and that no steps are forgotten before you go live with your website’s redesign. Some of the tasks in these checklists are often neglected, and many of them are important for the SEO of our site. This post goes over some of the most important factors in regards to the SEO factors of a website’s redesign and reviews some of these often forgotten tasks. On-Page SEO As with any website that hopes to attract organic traffic, be sure…
  • How to Measure Your Website’s SEO Performance

    Chris Hornak
    15 Oct 2014 | 12:49 pm
    If you have a website, odds are that you have heard the phrase Search Engine Optimization (SEO) tossed around quite a bit. In the world of internet marketing, SEO remains one of the most effective ways to boost your website’s performance. Simply put, SEO is the process of getting your website and webpages to appear at the top of search engine results across the web. Unlike some other forms of internet marketing strategies, SEO does not involve any payment or advertising. Rather, SEO tactics aim to bring traffic to your site in an organic manner through improved search engine rankings. 75%…
 
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    Vizion Interactive

  • Kill your Digital Marketing Competition in 2015

    Josh McCoy
    18 Dec 2014 | 7:19 pm
    As you can tell by my featured image, I have an instilled ideology for overtaking the competition and “standing on top”. A new year is upon us and with that a chance to take hold of the spirit of resolution. Your digital marketing strategy is a ripe place to take your renewed, energetic attitude and create a plan to overtake the competition in the New Year. If you have been wondering why the competition is somehow building a stronger brand, it is likely because they have likely better embraced the omni-channel approach to digital marketing. So, take your marketing channel blinders off and…
  • Happy Holidays 2014

    Yifeng Li
    18 Dec 2014 | 5:17 pm
    From All Of Us At Vizion Interactive Happy Holidays!
  • Vizion’s Internet Marketing Link Roundup [12/12/14]

    Mark Jackson
    11 Dec 2014 | 7:49 pm
    SEO Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015 http://searchenginewatch.com/sew/how-to/2385938/why-a-mobile-friendly-website-is-essential-to-a-successful-seo-strategy-in-2015 It has become increasingly obvious that Google is placing a great deal of importance on mobile usability. If your organization is still resistant about having a mobile friendly website but you still want to perform well in Google, then now is the time to create a mobile friendly website. This article provides 3 reasons why your organization needs to have a mobile presence in 2015.
  • Paradigm Shift Needed for SEO Budgets

    Mark Jackson
    26 Nov 2014 | 7:00 am
    Some people “get it”. Most people don’t. How much should an SEO effort cost, and what all goes into an effort, after all? When a prospect reaches out to me for the first time, and they’re contemplating getting into SEO for the first time, I make it a point to not be stingy with my time. I want to help educate, so that they can make an educated decision on what they should be doing with SEO (if anything) based on their unique circumstances. Is there potential to realize a solid ROI? Do they have the time and/or money to see this through, in the right manner? Are they looking for a…
  • Happy Thanksgiving

    Mark Jackson
    26 Nov 2014 | 5:24 am
    From All Of Us At Vizion Interactive Happy Thanksgiving!  
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    BuzzStream

  • 11 Influencer Marketing Personas You’re Likely to Meet

    Kelsey Libert
    17 Dec 2014 | 3:00 am
    Should you pitch an editor for a tech publication the same way you’d pitch a publisher in the food vertical? Absolutely not. Pitches for education columns ought to look different than those for automotive features, too. You see where we’re going with this: your outreach strategy and pitching approach should vary based on your vertical. But how should you begin to understand the nuances between the verticals? BuzzStream and Fractl have helped you get started with the new Guide to Publisher Personas. Using recent articles, LinkedIn and Google+ profiles, and bios from personal and…
  • Content Promotion Case Study: liGo

    Chris Dyson
    10 Dec 2014 | 10:00 pm
    Today’s post is a case study on content promotion from our friends at Hit Reach.  Building content assets that attract links can be an expensive business when you factor in all the costs from research to design, development and, finally, outreach. Fortunately, we live in a world where there’s tons of great information already out there, and we don’t need to reinvent the wheel with every campaign. Curating useful content into a practical resource, putting everything people need into one place, is a great way to build cost effective content assets.   Case Study: liGo Electronics…
  • 5 Tactics and Tools for Successful List Building

    Susanna Arntz
    3 Dec 2014 | 9:46 am
    Contrary to popular belief, crafting the perfect pitch doesn’t begin with writing a pitch at all. Before you ever type a word to describe your content, you should begin by learning about the people you’re describing your content to – your list of prospective publishing contacts. The most effective, efficient list building process begins with knowing which publishers will be most receptive to your content. It’s not enough to blast a mass email to everyone in a specific vertical; to earn the largest reach for your content, you’ll need to laser-target your pitches and know exactly…
  • 10 Pitches That Landed Top-Tier Placements and Why They Worked

    Ryan McGonagill
    1 Dec 2014 | 10:15 am
    There are innumerable articles out there giving tips on how to pitch journalists, but most don’t contain specific pitch examples outlining why they were successful. In outreach, imitation can be very effective, so we’ve compiled 10 pitches with commentary that elaborates on why they resulted in exclusive placements with top-tier publishers. Campaign: Dying to be Barbie Publisher: Huffington Post Subject Line: “Is a Barbie Body Possible [Exclusive Study – Infographic]” Pitch Hi Emma, Earlier this week Huffington Post Women covered Barbie without Makeup, which has been a viral hit…
  • 6 Analytics You Should Use to Track The Efficacy of Your Promotions Team

    Ryan McGonagill
    1 Dec 2014 | 4:00 am
    Often the bane of outreach associates, tracking analytics can sometimes be demoralizing. This is especially true in a field in which the end result relies on the publisher no matter how hard the associate works. That being said, if you use analytics as a way to improve rather than scrutinize your team, you can improve both your their performance and the overall quality of your campaigns. 1. Placement rate Placement rate is calculated by dividing the number of placements secured by the number of pitches sent. According to a 2012 study by BuzzStream and iAcquire, the industry average placement…
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    Resonance Online Marketing - Perth, Western Australia

  • YouTube: The Second Largest Search Engine You Never Considered

    Michelle Bunt
    15 Dec 2014 | 7:44 pm
    If you thought YouTube was just for clips of cute cats and X-Factor contestants, and had no value to offer your business, think again. Using YouTube for business is a cost effective strategy to get your brand in front of millions of viewers and potential customers both locally and internationally. There are two main ways to use YouTube for business; one is to create video content, the second is to advertise on YouTube. Benefit 1: Expand your reach and traffic to a worldwide audience YouTube is the second largest search engine in the world, and the 3rd most visited website, with over 1 billion…
  • 3 Tips to Spotting Dodgy SEO Companies

    David ODonnell
    26 Nov 2014 | 10:25 pm
    In the wake of Google’s Panda, Penguin and Pigeon updates, many businesses felt the sting of working with SEO companies that were prepared to risk going against Google’s terms of service. A risk these companies certainly did not communicate to their clients. Some businesses actually failed when they were penalised, when the stream of organic visitors they had been enjoying dried up overnight. Some businesses had to start over with a new website and domain. There was a lot of avoidable pain caused by SEO companies that were supposed to be helping businesses flourish online, not…
  • Twitter Ads now available in Australia

    David ODonnell
    16 Oct 2014 | 6:49 pm
    Twitter have just announced that its self-service advertising platform is now open to Australian businesses. Previously Twitter ads were only available to mega corporations in Australia, or if you were sneaky enough to sign-up as an overseas advertiser with an overseas payment method. Twitter Advertising Options The options for Twitter advertising include sponsored tweets, promoted accounts, website clicks or conversions, lead generation, and app install or engagements. Promoted Tweets Campaigns If you want to promote a specific post, such as a promotion, then sponsored tweets are the way to…
  • New Adwords Extension: Call-Outs

    David ODonnell
    8 Oct 2014 | 8:33 pm
    Good news Adwords Advertisers; if your ads are in the top (or bottom of page) positions you can now get even more real estate for your advertisement – with a new ad extension, the ‘call-out.’ What is a call-out extension? Call-outs give you the ability to highlight benefits or features of your product / service using up to 25 characters, and you can have up to four call-outs display at once. Basically, it’s similar to the old sitelink extension, minus the link. Here’s an example: Like most ad extensions, you can define specific call-outs per campaign / ad group,…
  • Are Press Releases Good For SEO?

    Rebecca Caldwell
    9 Sep 2014 | 4:39 am
    What do you know about press releases? Are they still relevant to your marketing mix? Is your SEO professional using them as part of your strategy? With the rapidly changing SEO climate, one thing is for sure; Press releases haven’t been part of a traditional SEO’s toolkit for some time. If they are, it’s time to look at how to use them in a positive way, the way they were meant to be used. As Link Building The consensus amongst the SEO community, is that using a press release to gather links is a bad idea, and has been for some time. When you look at a websites link profile and it…
 
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    @northcuttHQ

  • 3 Ways Your Facebook Image Strategy May Be Outdated

    Carter Bowles
    19 Dec 2014 | 11:18 am
    Everybody "knows" that images are the key to Facebook. If anybody wasn't clear on that back in 2012, they were after Hubspot published a landmark study showing that images, on average, saw 53% more likes than typical Facebook posts. But is that still true? Facebook's algorithms have changed, competition has soared, and time spent on Facebook has dropped. Are images still king, and does your image strategy still make sense? Read on to find out. Are Images Still Your Best Bet To Earn Engagement? (Answer: Maybe Not) You'd think this question would have a straightforward answer, but it actually…
  • How To Tell If A Topic Is Too Off-Topic For Your Blog

    Nick Greene
    17 Dec 2014 | 8:00 am
    Picture this - you’re a relatively successful blogger. Maybe you’re no superstar, but you do alright. You’ve established yourself pretty high up in your current niche, and you’ve got a devoted following who are regularly reading your stuff. Then a topic comes along that completely blows you away. You can’t help but want to write about it. There’s only one problem, though - you aren’t really sure if it’s the sort of thing your readers would be interested in. Much as you want to put together a piece, you’re not sure if you’ll end up alienating your visitors. What can you do?
  • November Resource Round-up: The Best of SEO, Social Media, and Content Marketing

    Ben Ustick
    15 Dec 2014 | 8:46 am
    We hope everyone had a great Thanksgiving and that you’re not too busy preparing for the holiday season. The biggest news since our last roundup had to have been the release of the new Jurassic World and Star Wars Episode VII trailers. In the world of SEO, the impact of October’s Penguin 3.0 continued to be felt and content marketers and social media strategists are getting ready for 2015. Check out what you missed from November when you have a moment, and if you're looking for the same great content the rest of the month, join us on Twitter, Google +, or Facebook. Enjoy! SEO The Good,…
  • What’s So Important About Social Media, Anyway?

    Nick Greene
    1 Dec 2014 | 8:00 am
    You’ve heard it all before, I’m sure - the notion that you absolutely have to be on Facebook/Twitter/Google+/et-cetera. Marketing experts all over the Internet are quite keen on avowing the virtues of social media, and you can’t click a link on the Internet without seeing at least one person talking about the value of Facebook to a business. Thing is...what exactly is it that makes websites like Facebook so powerful? And why should you, as a content creator, care? A New Age Of Communication “Social media sites have changed the way we interact with each other,” writes Udemy’s…
  • How Augmented Reality And VR Will Change Social Media

    Nick Greene
    24 Nov 2014 | 8:00 am
    Ever since Facebook settled comfortably into its position as the unchallenged king of social networking, people have been searching high and low for “the next big thing.” Trouble is, no one’s entirely sure what it’s going to be - though there are plenty of guesses to go around. Some folks are looking towards smart devices and home automation. Others are positive another awesome, innovative social network - one which will dethrone Facebook - will surface. As for me?  I’m tossing all my chips in with augmented reality - and its closely-related cousin, virtual reality. Allow me to…
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    Silverbean

  • Digital Timeline: The Evolution of Search

    Michael Brown
    12 Dec 2014 | 7:16 am
    12th December 1993 In search engine world, where Google owns over 50% of the market share, it’s easy to forget the likes of Bing, Ask and AOL still exist, let alone those no longer with us. Take JumpStation for instance. Created by Scarborough-born Jonathon Fletcher whilst employed by Stirling University, it began indexing pages twenty-one years ago today. The date marks a significant milestone in search engine history, given it was the first to use a crawler, making it the blueprint for the most successful engine of them all. Until Fletcher’s “Eureka!” moment, indexers used a variety…
  • Black Friday UK: Who will win the social media battle?

    Lisa Kelly
    27 Nov 2014 | 4:18 am
    What does Black Friday mean for the UK? From Kardashians “breaking the internet” to Louisiana BBQ popping up on just about every menu going, it seems like 2014 has been a year of American invasion on UK culture. If that wasn’t enough, the mass, panic buying hysteria of Black Friday is upon us; an American phenomenon which takes place the day after Thanksgiving, offering up some serious deals. We’d happily bet our mince pies that savvy shoppers and retailers alike have been bracing themselves for many months already. Not to be out done by our friends across the pond, Black Friday has…
  • How to get your Social Affiliate offers right this Black Friday

    Nicholas Yates
    26 Nov 2014 | 3:17 am
    As the Black Friday/Cyber Monday weekend looms, Nic Yates, Affiliate Marketing Manager at Silverbean, discusses the importance of getting your affiliate offers right during this key period, to avoid negative press and to protect your brand online. As the growth of social affiliates increases, it is becoming ever more important to ensure online offers are correct and do not contain a “glitch”. Case in point Argos, where recently a human error resulted in an offer meant to be 20% off selected lines, allowed this offer to be used across the site. OOPS. Playpennies take advantage of the…
  • All I want for Christmas: Our Top Picks for Cyber Monday 2014

    Michael Brown
    25 Nov 2014 | 9:16 am
    Cyber Monday is a phrase coined by www.shop.org and the date Americans return to work following Thanksgiving. In the US, Cyber Monday sees a sharp increase in online spending, which coincides with online price reductions. Such activity is influenced by the high-street sales of Black Friday, the day after Thanksgiving. For the rest of the world, Cyber Monday just happens to coincide with the start of December, when everyone realises that Christmas is approaching, present-buying won’t happen by itself and there’s nothing left to do but panic. In the digital age, Cyber Monday sales are here…
  • 9 tips to prepare your PPC account for Black Friday

    Bianca Jefferson
    20 Nov 2014 | 8:23 am
    So it’s that time of year again… With Black Friday just around the corner, it’s crucial to get your PPC campaigns up to scratch in time for the masses of online holiday shoppers in search for a bargain. So just how big were Black Friday sales in the UK last year? Here are some statistics to put it into perspective: - UK shoppers have been spending upwards of £1 billion over the weekend of Black Friday and Cyber Monday. - Retailers spent 27% more on paid search campaigns on Black Friday 2013 than in 2012. - Between midnight and 8am on Black Friday 2013 John Lewis saw 323% more…
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    Nikko Marasigan

  • Dealing with Difficult Clients in the SEO Industry

    Nikko Marasigan
    24 Nov 2014 | 6:40 pm
    People all over the world are leaning more towards using search engines to get all the answers to their needs and wants, instead of traditional media or brick-and-mortar stores. Thus, businesses are learning that to thrive in this digital day and age, they need to employ the services of SEO specialists. The increase in demand […]The post Dealing with Difficult Clients in the SEO Industry appeared first on Nikko Marasigan.
  • Be a Better Blogger Than Your Competition

    Nikko Marasigan
    9 Mar 2014 | 6:53 am
    Maybe you are just starting out as a blogger or maybe you have run out of ideas for your next article. Don’t worry, with a little bit of brainstorming and a new perspective you will be back writing for your business in no time. Blogging for business is not the easiest task. You need to […]The post Be a Better Blogger Than Your Competition appeared first on Nikko Marasigan.
  • Making Things Simple By Sticking To Your Goals

    Nikko Marasigan
    5 Mar 2014 | 8:55 am
    Every single day we make promises. It’s hard to keep track of how many we break. The sad part is that we usually keep the promises we make to others, but at the same time, we are inept in keeping those we make to ourselves. Quite commonly, we fail, and that’s completely alright – some […]The post Making Things Simple By Sticking To Your Goals appeared first on Nikko Marasigan.
  • How To Write An Effective Business Blog

    Nikko Marasigan
    28 Feb 2014 | 6:47 am
    There are many ways to market your business online, yet none of them give you as much power as blogging. No wonder every self-respecting business has a blog nowadays. However, many of them fall into the trap of being average and boring. The aim of every blog is to captivate site visitors, make them read and […]The post How To Write An Effective Business Blog appeared first on Nikko Marasigan.
  • Blogging for Business Takes Time and Effort

    Nikko Marasigan
    25 Feb 2014 | 5:47 am
    How do I get more site visits? How can I rank better on search engines? These are the two most frequently asked questions in the history of online marketing. Is there a simple and straightforward answer? Definitely! Let’s face it: nobody likes to work hard. Whether we are trying to master a foreign language, lose […]The post Blogging for Business Takes Time and Effort appeared first on Nikko Marasigan.
 
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    Have Results SEM Blog

  • How To know If your site is Penalized by Google - Infographic

    Mina Adly Younan
    8 Dec 2014 | 5:43 am
    The following Flowshart (infographic) will help you find put if your website was hit by a Google Algorithm, whether it was panda or Penguin.Resources:1- http://moz.com/google-algorithm-change2- http://searchengineland.com/library/google/google-panda-update3- http://searchengineland.com/library/google/google-penguin-update
  • 301 Redirect Old Domain Without Passing Link Juice or Referral Signals

    Mina Adly Younan
    4 Dec 2014 | 12:52 pm
    If you're hit by Google algorithm's Penguin and tried your best to disavow all the "Bad" links coming to your site, but your site has not been recovered yet, then you might be thinking of starting a new website with clean backlinks portfolio and White Hat SEO.Of course you do not want your visitors to go to the old abandoned site, and of course you cannot 301 redirect the old domain to the new one, or else you will be transferring all the harmful link signals with you.So, the best technique to do (after you've decided to start a fresh site) is do this simple yet very effective technique:1-…
  • A FREE tool to find Competitors SEO Backlinks! A Working Experiment

    Mina Adly Younan
    4 Dec 2014 | 12:01 pm
    Dan Petrovic did a very interesting experiment that actually gave him insights on which sites are linking to a specific website that he was experimenting on.What he simply did was replicating this site. Yes that is it.He found on GWMT that Google is passing all the original site's backlinks to the replica. Why would Google do that? I have no idea!The "intermediate link" is the original site that has been duplicated.find the whole experiment on DajenSEO Blog here
  • 2 WordPress Tools to Increase Leads and Customers

    Mina Adly Younan
    10 Oct 2014 | 8:49 am
    One of my favorite things in my job is that I get to stumble upon hundreds of websites every month. And what is even more special is that most of these websites are owned by Marketing, SEO, or Advertising companies; so they have a lot of hands on the trending tools to capture more visits, enhance their sites' quality or to change their visits into revenue.As everyone now is familiar with creating a cheap and quick, yet professional and responsive website, through WordPress themes and Plugins, You can see how quick ideas are turning into.. Plugins. :)And with that in mind, it was a big catch…
  • Advanced tips and tricks for students conducting online search with Google - infographic

    Mina Adly Younan
    8 Oct 2014 | 11:58 am
    As I am back to school studying Business Administration and have a loot of research to do, my wife sent me an interesting infographic she's stumbled upon this morning to help students (like me) better harness Google to conduct all their academic research "Professionally" and smartly.EnJoY!source:http://www.hackcollege.com/blog/2011/11/23/infographic-get-more-out-of-google.html
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    New Jupiter Media

  • Google Revamps AdWords Editor

    Team New Jupiter Media
    17 Dec 2014 | 1:14 pm
    Yesterday December 10th, Google released a fully-revamped version of AdWords Editor.  Announced during one of Google’s many webinars by AdWords Vice President, Jerry Dischler. You may be asking yourself, what sets the new version apart from the AdWords Editor of old…  First off, AdWords Editor’s Project Manager Geoff Menegay, stated that the new version “Represents the biggest update to the application since we released it in 2006”.  If that is not enough to get you excited, the new Verison 11 will not only allow the user to open multiple windows at once, but it allows for better…
  • Custom Columns has arrived in AdWords!

    Team New Jupiter Media
    17 Dec 2014 | 1:12 pm
    Earlier this week Google announced the launch of Custom Columns in AdWords. This new feature will allow for AdWords Users to segment existing column metrics for more detailed views of data. If you were looking for an easier way to track performance, then adding custom columns is your answer. Google stated they are “introducing custom columns to AdWords reporting, an easy way to create and view segmented columns for the metrics you want to see.”   Not being able to see many of the metrics AdWords Users or their clients truly care about is a common problem among the AdWords…
  • Google Publishes Co-Branded Case Studies with New Jupiter Media!

    Team New Jupiter Media
    10 Dec 2013 | 12:27 pm
    We’re excited to report that Google had chosen two New Jupiter Media clients to highlight the benefits of using a Google Certified Partner,  namely US! –  New Jupiter Media. To see the Case Study on Pali Adventures please click this link -  Google-NJM-PaliAdventures To see the Millenium Limo Case Study please click this link – Google-NJM-MilleniumLimo The post Google Publishes Co-Branded Case Studies with New Jupiter Media! appeared first on New Jupiter Media.
  • Google buys driving app ‘Waze’: The Importance in Advertising Your Local Businesses

    Team New Jupiter Media
    20 Jun 2013 | 11:52 am
    Waze is the new craze attracting a lot of attention from not only individual customers, but huge companies like Google as well. It is an app on your mobile device to make driving a little more pleasurable and a lot less hectic for anything from the common commute to work, to a quick trip to the grocery store, or a family excursion to someplace new. By simply opening this hands-free app while driving, you’re instantly connected to the community, being constantly updated on whether there is a new route you can proceed to take to avoid traffic or accidents. Waze can inform you when you are…
  • ‘The Internship’: Hollywood’s Take on the Google Lifestyle

    Team New Jupiter Media
    6 Jun 2013 | 12:08 pm
    Friday, June 7th is the date that movie goers of all ages have been anticipating for months: the premiere of The Internship, Hollywood’s take on working for one of the world’s biggest and most successful companies.  It stars two middle-aged men (Vince Vaughn and Owen Wilson) and their attempt at nailing the job that will change their lives. The comedy has been on the mind of millions for so long, not only because of the high expectation of laughter from this dynamic duo, but finally the peek inside to such a secretive company. In CNN’s article, “Why Google Loves ‘The…
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    Kern Media

  • Be More Magnetic! How to Write Powerful Blog Titles

    Dan Kern
    13 Dec 2014 | 9:53 am
    So you have a blog but your visitors aren’t clicking deeper into your website. Or, perhaps your blog posts are ranking in Google, but your click-through-rate (CTR) is low and you’re dropping in the rankings. Well, let’s help you change that because improving your blog post titles is one of easiest things that you can […] The post Be More Magnetic! How to Write Powerful Blog Titles appeared first on Kern Media.
  • Amazon SEO: Optimizing Product Pages & Shopping Feeds

    Dan Kern
    26 Jan 2014 | 4:14 pm
    Most eCommerce stores will feed their products to 3rd party shopping sites like Amazon, Bizrate, Shopzilla and others since they provide extra streams of revenue for an eCommerce store. Considering that Amazon has a Domain Authority score of 100/100 according to Moz’s OSE Tool, you want to leverage this ranking power of Amazon with traditional, natural SEO […] The post Amazon SEO: Optimizing Product Pages & Shopping Feeds appeared first on Kern Media.
  • Does Google Plus Affect Non-Personalized Search Results?

    Dan Kern
    2 Sep 2013 | 9:44 am
    I recently published a post about How to Build a Guitar on guitar blog, Six String Soul, and was lucky enough to have Guy Kawasaki share it on his Google Plus profile and Facebook page on Thursday, August 8th (2013). My referral traffic to this article skyrocketed on this day, and I quickly took note […] The post Does Google Plus Affect Non-Personalized Search Results? appeared first on Kern Media.
  • Google Suggest & Related Searches for Keyword Research

    Dan Kern
    1 Aug 2013 | 5:00 pm
    Conducting full-scale keyword research can be daunting for any small business. There’s not enough time in the day to learn the full strategy, and it’s important not to lose sight of the other areas of your business. So, what can a small business owner do to create content around search terms on a very small […] The post Google Suggest & Related Searches for Keyword Research appeared first on Kern Media.
  • How to Use Keyword Planner for SEO

    Dan Kern
    29 Jul 2013 | 5:50 pm
    Many of us SEO professionals are trying to learn how to use Keyword Planner, Google’s evolution of the original AdWords Keyword Tool. Now that the Google AdWords Keyword Tool is going away, we have no choice but to master this keyword research tool. It’s time to step up to the plate. Like many of you, […] The post How to Use Keyword Planner for SEO appeared first on Kern Media.
 
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    Powered By Search » Blog

  • The Google My Business Update Will Affect You in 3 Ways

    Joel Smith
    3 Dec 2014 | 7:33 am
    Last night Google updated their quality guidelines for their My Business local pages. These new updates are affecting naming practices, category selections, and other conditions. It even has the potential to remove a whole industry as a Local SEO strategy. However, many influential people don’t believe in the enforcement capabilities of Google with these updates, so what will you do? Business Information Name All forms of descriptors in your business name is now not permitted. This is the key quality update specified by Google, reducing all business names to reflect your…
  • Apple vs Google – Possible Shift in Mobile Search Dominance?

    Duane Rajkumar
    28 Nov 2014 | 8:20 am
    In the last few weeks, Google has been seeing some distance and resistance being put between them and their partners. Firefox changed their default search to Yahoo! and Europe has just voted to break up Google. Now, it looks like the next change may be coming from Apple. What’s happening Recently The Information revealed that another big change could be on the horizon, specifically with the search partnership between Google and Apple. In 2010, Apple had partnered to make Google the default search engine for it’s Safari browser. With that contract expiring in 2015, there is some…
  • InboundTO 21 Recap: How to Create Amazing Landing Pages

    Joel Smith
    24 Nov 2014 | 11:08 am
    On November 20 2014, the 21th InboundTO event took place at the BNOTIONS headquarters in downtown Toronto. This month’s InboundTO played host to lively discussions and presentations o “How to Create Amazing Landing Pages that Actually Convert.” What an awesome night of landing page fun. Firstly, a great big thank you to Tim Paige from LeadPages to join us (virtually) and teaching his landing page secrets. Secondly, another, if not just as big of a thank you to all that attended. It is extremely rewarding to see new faces, and the regulars, month in and month out, which is why…
  • Google Launches Mobile-Friendly Test to Check for Mobile Optimization

    Joshua Png
    21 Nov 2014 | 6:49 am
    Google has just released a new webmaster tool, which is designed to test whether a site is mobile friendly or not. This mobile-friendly test will be an aid for those seeking to gain Google’s mobile-friendly tags for their site. Sites that are optimized for mobile receive a ranking boost as well as a “mobile-friendly” tag in mobile search results. The googlebot will grade if your site is mobile friendly or not under the following criteria: Avoids software that is not common on mobile devices, like Flash Uses text that is readable without zooming Sizes content to the screen so users…
  • Learn All About Local Ranking Factors with our COO Tomorrow

    Duane Rajkumar
    18 Nov 2014 | 10:52 am
    Tomorrow, BrightLocal kicks off it’s second session from the InsideLocal Expert Webinar Series. The sharpest minds in the Local Search game are coming together to get into all of the nitty gritty details about local search marketing. The topic of discussion for November 19th will be Local Ranking Factors, featuring Powered by Search COO Matthew Hunt! Joining Matthew on the panel will be Andrew Shotland from localseoguide.com and David Mihm from moz.com. Join us at  2pm EST / 11am PST / 7pm GMT for the debate centered on the most important factors that influence Google’s local…
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    BlueCapra

  • Harbinger 320 Gloves Review – Krav Maga Gear

    Alan Reeves
    24 Nov 2014 | 9:00 am
    If you are training in Krav Maga or a variety of other martial arts, chances are that you need training gloves. They need to have enough padding but not too much, be flexible and durable, and not cost an arm and a leg.  The best solution I’ve found currently is the Harbinger 320 gloves. When I […] (Visited 16 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Looking for a Krav Maga t-shirt? Check this one out…

    Alan Reeves
    18 Nov 2014 | 7:55 am
    *** UPDATE *** The campaign is over and unfortunately, it was not funded (needed to sell 10 shirts, only 3 sold).  It was a nice experiment that did not work out.  One day I’ll roll it back out and see if it is successful.  Thanks to all those who visited the page, even if you […] (Visited 17 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • What is Krav Maga?

    Alan Reeves
    11 Aug 2014 | 3:00 am
    #182691537 / gettyimages.com The definition, according to OxfordDictionaries.com, is: Krav Maga (ˈkräv məˈgä):  A form of self-defense and physical training, first developed by the Israeli army in the 1940s, based on the use of reflexive responses to threatening situations. After a little over 6 months practicing Krav Maga, here is my definition: Krav Maga:  A […] (Visited 30 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – The Final Post

    Alan Reeves
    30 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google.  This is the final update for my attempt to rank this site first on Google for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (126). As of last week, 6/22/14, this site hit #1. […] (Visited 32 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
  • Where’s Alan Reeves? – Getting To 1st On Google – Week 126

    Alan Reeves
    23 Jun 2014 | 3:00 am
    Welcome back to my journey to being 1st on Google.  This is the 126th update for my attempt to rank first for my name, Alan Reeves.  If you missed any of the posts, you can find the first one here and last week’s here (125).  Below are the results as of Sunday, 6-22-14 (click here to do your […] (Visited 35 times, 1 visits today) BlueCapra - Using Technology To Solve Problems and Create Solutions
 
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    SEO Blog, SEO News, SEO Tips & Tricks, Internet Marketing India

  • 8 Key Elements of Great Web Design

    uzra mohiuddin
    15 Dec 2014 | 4:38 am
    Great designs aren’t built by tools – they’re built by human beings, and this isn’t a cheesy pearl of wisdom – it’s a well-established fact. There’s a lot of thought, work, testing and reiterations of iterations that go into a design project before it goes live. Without a doubt, great web design is reliant upon several factors that need to amalgamate together in a finely-tuned balance. But it takes a while to get started. And how do you know what goes into building a great website? You obviously know when you’re looking at something wonderful, but where do you begin to…
  • How to Create a Viral Launch Page

    Neha Bawa
    3 Dec 2014 | 12:03 am
    What does it take to achieve virality? To create a storm of conversations that keeps the right people coming back for more? Do we have what it takes to go “viral”? It’s a list of questions that possibly every marketer has on their minds in the digital marketing world. And with all the random internet sensations and celebrities (remember the Target guy?) that mushroom out of the woodwork, you’d think the answer would be within grasp. But it’s not. And achieving overnight success takes a lot of hard work, planning and deep thinking. Back to the Basics I’ll get right to it. What are…
  • SEO or PPC – Which Is Better For A Small Scale Business?

    uzra mohiuddin
    30 Nov 2014 | 1:30 pm
    The tussle between SEO and PPC continues as Digital Marketing grows into becoming the leading medium of advertising and branding. Statistics show that internet users across the world are expected to grow to 3 billion by the end of 2014 with nearly two-thirds of that rise coming from emerging economies. With greater access to the internet in far-reaching places, Internet and search marketers need to work twice as hard and stay constantly vigilant about staying visible in front of the right people at the right time. Does that sound too overwhelming? It could be. But not if there’s a real…
  • Web Design Tips – 7 Secrets that Will Make Your Life Easier

    admin
    26 Nov 2014 | 5:24 am
    It is amazing how different professional web designers work and achieve so much despite the magnitude of their projects compared to the less experienced ones. They seem to have some secrets, some hidden hacks and probably some hidden insider information well-kept from the public eye. This is all owing to their many years of experience. So, how do these leading web design experts speed up their work flow and save time? Let us expose the secrets so that you can apply them too. The Tips and Secrets! Apply Global Rules If you want to speed things up at the early stages of your web design process,…
  • Mobile SEO: 5 Best Practices to Follow for 2015

    Sarvesh Bagla
    24 Nov 2014 | 3:02 am
    I’ve recently upgraded my phone to an iPhone 5S. Sure, it’s behind the times a little but only if you consider Apple’s fiendish addiction to updates where none are required. The point is, it’s a great phone. And it’s one I use increasingly to keep my life managed for me. Movie nights? There’s an app for that. Dinner, maybe? Sure. I’ve got Zomato installed. (For those wondering what a Zomato is, it’s India’s equivalent for Yelp!). If I don’t have an app for anything I need, I’ve definitely got my browser. And if the website isn’t loading on my phone in 20 seconds or…
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    Heroic Search

  • What Does Psychology Have to Do with Creating Engaging Headlines?

    Kali Hawlk
    4 Dec 2014 | 4:03 pm
    According to Copyblogger, 8 of 10 people read your headline. But only 2 out of 10 will continue on and read the rest of your content. Headlines matter. And most of us know this. That’s why there are countless articles and copywriting how-tos that explain what words work, which don’t, and how you can use […] The post What Does Psychology Have to Do with Creating Engaging Headlines? appeared first on Heroic Search.
  • Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards

    Jared Carrizales
    12 Nov 2014 | 10:08 am
    Calling all designers, marketers, and creative peeps! Jotform, the versatile WYSIWYG form builder, is putting on a competition that will make you salivate. From now until December 4th you can submit your form designs using their Form Designer for a chance to win $7500. I’m lucky enough to be a judge for the contest, and I can’t […] The post Bring on the designs! I’ll Be A Judge In Jotform’s Web Form Design Awards appeared first on Heroic Search.
  • Which Social Media Monitoring Dashboard Is Right for You?

    Kali Hawlk
    30 Oct 2014 | 10:00 am
    There are a number of social media management tools out there. While many dashboards contain similar features or functions, each trends toward serving a particular market and set of needs in a niche. There are three main platforms to use: Hootsuite, Buffer, and Sprout Social. Let’s take a look at the features, benefits, pros, and […] The post Which Social Media Monitoring Dashboard Is Right for You? appeared first on Heroic Search.
  • Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers

    Jared Carrizales
    7 Oct 2014 | 4:45 am
    Working in the SEO industry in 2014 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job of […] The post Proving ROI – A Collection of Posts, Case Studies, Tools, and Templates for Marketers appeared first on Heroic Search.
  • Heroic Search Roundup: 9 Twitter Chats on Marketing

    Kali Hawlk
    18 Sep 2014 | 10:00 pm
    Looking for a new group of marketing gurus, leaders, and enthusiasts to join up with and talk shop? Consider turning to social media and joining a weekly Twitter chat. These hour-long sessions provide valuable ways to dive deeper into the industry and access to a huge number of people eager to share their ideas. We’ve […] The post Heroic Search Roundup: 9 Twitter Chats on Marketing appeared first on Heroic Search.
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    SEO Best Practices: SEO tips, help, and advice for any online business

  • Get ready to “Nest” with Google Now

    Ranjana Jha
    21 Dec 2014 | 3:26 am
    Google now and "Nest" promise to provide us a warmer home this winter and at reduced costs! An innovation such as this is what we need today. With the ability to execute tasks just by uttering a few words, we will have so much more quality time to invest in so many other things. Continue reading...
  • Website Mobile Friendly Guidelines from Google

    Ranjana Jha
    23 Nov 2014 | 2:07 am
    Accessing the internet from a mobile device is growing and will continue to grow. What needs to improve is the user experience. Addressing issues such as, slow and mobile unfriendly sites, are of utmost importance today, and Google has the answers. Continue reading...
  • Get more customers this holiday season with FourSquare

    Ranjana Jha
    9 Nov 2014 | 10:47 am
    Thanks to the increased use of mobile devices, attracting the attention of potential customers who are physically near your location and are looking for what you provide, has got even more easy. Businesses today can get customers to their shops easily and without spending huge dollars! Continue reading...
  • Is Google Page Rank dead?

    Ranjana Jha
    19 Oct 2014 | 1:27 am
    The latest and the hottest topic of discussion in the SEO world these days in about Google Page rank being officially dead. I hope it is true because in its lifetime the Google Page Rank caused a lot of unnecessary speculation, unwanted stress and unethical practices. Continue reading...
  • The Holiday shopping season is here, is your business mobile ready?

    Ranjana Jha
    3 Oct 2014 | 4:45 am
    The holiday season shopping has started. Is your business ready to receive online orders… not only from desktop searches but from Tablets and mobiles as well? Continue reading...
 
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    SEO Nick

  • Responsive Design Improves SEO

    Andrew Dysart
    2 Dec 2014 | 7:36 am
    This is a guest post by Andrew Dysart, a Web Developer at Vanamco AG. Vanamco is a design and development firm located in Zürich, Switzerland. There has been a lot of talk about SEO and the increase of web searches via mobile devices and tablets. So far, responsive design has been acknowledged as an answer to user experience, by automatically formatting a website depending on what device it is viewed on. And it is this focus on multi-platform usability that has also seen the design approach favorable for SEO. Recent support from Google and the increase of web searches via mobile are just…
  • Talking Website Brokerage – Interview with Justin Gilchrist [PODCAST]

    Nick
    13 Nov 2014 | 6:33 am
    In the latest segment of my on-going podcast series, Talking with Industry Experts, I had the chance to catch up with Justin Gilchrist, Co-Founder of Centurica and author of Digitally Wed, a complete toolkit including everything you need to buy a profitable web business. As a special bonus to SEO Nick subscribers, Justin has generously offered to give away 3 copies of Digitally Wed’s 2nd-tier package which includes: Digitally Wed Paperback Book – Over 160 pages of guidance and advice on finding, researching and acquiring a profitable internet business. PDF, ePub and Mobile Formats…
  • How To Increase Traffic By Osmosis: Absorbing Visitors To Reach Over 200,000

    Nick
    30 Sep 2014 | 10:39 am
    This is a case study on how I doubled organic traffic to an existing website from 100,000 visits per month to over 200,000 visitors per month, overnight, using technical SEO and the osmosis technique. This was done using a strategy that involves absorbing another operating website’s content, rankings, and ultimately traffic. Here’s the website’s traffic the week before, from July 25, 2014 to July 31, 2014: Click to Enlarge And here’s the same website’s traffic the week after, from August 1, 2014 to August 7, 2014: Click to Enlarge And here’s what the lift…
  • Talking Website Sales – Interview With Thomas Smale

    Nick
    18 Jun 2014 | 5:24 am
    Welcome to the 3rd segment of my Podcast Series Talking with Industry Experts. In this episode I have the pleasure of interviewing Thomas Smale, co-owner of the website brokerage firm FE International. FE International, formerly Flipping Enterprises, specializes in representing both buyers and sellers of websites ranging from $20,000 up to several million dollars. In only 4 years the company has grown to over $1 million in fee revenue – no one is doing more mid-market website deals then these guys! A special thanks to Mr. Patrick Hathaway for making the introduction. If you can’t…
  • Conversion Strategy: Using Colloquial Keywords to Optimize the Purchase Journey

    David Cohen
    13 May 2014 | 10:38 am
    Colloquial keywords… Purchase Journey… seriously? If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is: To inspire you to take a transformative action that will give you an advantage over your competitors by enhancing your desire to understand, on a deeper emotional level, the community of people you wish to do business with. 3 Types of Value You Can Get From this Oddly-named Keyword Optimization…
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    Zadro Web

  • Is It Time for An SEO Audit to Check Your Website Health?

    Dario Zadro
    12 Dec 2014 | 12:00 pm
    The standards of search engine optimization are constantly changing and evolving, and we all want to maximize our website traffic. It’s important to conduct periodic SEO audits to check the health of your website, and to make sure it’s up to date with the latest developments in search marketing. It’s important to note, that a comprehensive audit should always be the first step for SEOs when approaching any new project. When you are asked if it is time for an audit of your website’s on-page SEO, the answer is a resounding YES. What to Expect From Your SEO Audit A…
  • 3 Essential Content Promotion Tips to Get Your Content Seen

    Dario Zadro
    2 Dec 2014 | 8:53 am
    We all know the mantra, “Content is King”. It’s been drummed into our subconscious. If we just focus on creating great content, online traffic will stampede to our virtual doors. Right? While creating engaging and informative content is definitely important, it is only part of the equation. If you want to reap the maximum benefits from that content, you need to know how to promote it. Too often content promotion gets overlooked by marketers, but it is as essential as the content creation itself. Promoting Content Across Owned, Paid and Earned Media If promotion is key, then what…
  • Is Polling a Part of Your Social Media Strategy? If Not, It Should Be

    Dana Ford
    17 Nov 2014 | 3:36 pm
    Social media plays a large part in a company’s marketing campaign, am I right? It can also be a significant player in your SEO strategy. But the value of social media is in direct proportion to how it is being used. Having a social media presence is not nearly enough. It’s about learning to leverage its potential to spread your brand awareness, drive traffic to your website, and ultimately increase conversions. According to Econsultancy, the social teams behind Coca-Cola and Starbucks frequently pose questions to their audiences and other companies that have ditched their surveys, are…
  • How to Identify Long Tail Keywords for SEO Success

    Dario Zadro
    12 Nov 2014 | 10:49 am
    Long tail keywords have taken on a greater importance in organic search, especially with the ever-increasing momentum of mobile users. Whether driving traffic to your website, or promoting a PPC ad campaign, the value of long tail keywords create better targeted action for your marketing and sales funnels. Google’s Hummingbird engine has a conversational search model, and long tail keywords now make up nearly 75% of all search queries. But how to go about finding those elusive, and effective, long tail keywords? Well, it’s much easier than it seems. All it takes is a little time,…
  • 6 Social Media Tools to Make Your Life Easier

    Dana Ford
    3 Nov 2014 | 5:07 pm
    A robust SEO strategy includes a healthy helping of social media interaction. Smart digital marketers know social media provides an invaluable direct conduit to their customer base. Ideally, social media can help you to build brand recognition, generate leads, repeat customers, and introduce new products and services to the market. The only trouble? It takes too much time to manage everything all at once, and as you know, time is money. Fortunately, there are a number of tools available to us that are designed to make managing your social media accounts…and life…easier. To get the…
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    Technology | Nigerian Tech Blog

  • Elephone P5000 Specs & Price

    IGE EBIMA
    21 Dec 2014 | 9:18 pm
    The elephone P5000 is a wonderful 5” inch smartphone with  2GB RAM ,amazing battery capacity and rich specifications.Highlights of the Elephone P5000 includes the massive 5350 mAh battery, decent Megapixels, recent Android 4.4 Kitkat operating system and the octa core processor.Elephone claims the battery can stand up to 4 days of continous use... thanks for subscribing to ebima blog
  • Awoof Friday: Buy an Infinix Hot Smartphone and Get a FREE Bluetooth Headset!

    IGE EBIMA
    18 Dec 2014 | 12:54 pm
    The infinx Hot X507 is the latest offering from Infinix mobility that was  launched recently with sales exclusively on Nigeria’s largest online mall, Konga.com. The device is sleek just like the infinix Zero X506 and comes in several colors that will surely get  your attention-Silk white, brilliant yellow, radiant red, bright green, charcoal... thanks for subscribing to ebima blog
  • Infinix Hot White,Yellow & Red joins the Black model

    IGE EBIMA
    18 Dec 2014 | 11:31 am
    One of the trending  android smartphone in Nigeria right now,the infinix hot now has in stock the White,Yellow & Red  models.We informed you of the availability of the black color at  Konga.com in a blog post earlier.Now you can get the White,Yellow & Red  colors at Konga.com at the same price of N12,900 only. Where […] The post... thanks for subscribing to ebima blog
  • Tecno Phantom Pad mini P9 Specs & Price

    IGE EBIMA
    18 Dec 2014 | 7:45 am
    Tecno phantom pad mini also called tecno p9 is a 7 inch android tablet powered by Android 4.2 (Jelly Bean).It is the second android tablet from tecno mobile and offers similar performance as the original tecno Pad with a 1.2GH processor. Where to Buy Phantom Pad Mini Jumia.com  ₦32,000.00 Buy Now Konga.com  ₦29,900.00 Buy Now […] The post... thanks for subscribing to ebima blog
  • Huawei Honor 6-Specs & Price

    IGE EBIMA
    17 Dec 2014 | 8:36 pm
    The Huawei Honor 6  is a high-priced 5in android  smartphone, offering good battery life, decent build and camera, and average performer. Huawei Honor 6 features a stunning  5-inch display, Android 4.4.2 and runs on an octa-core (8-core) processor. Where to Buy Huawei Honor 6 Konga.comfrom ₦10,000.00 Buy Now Jumia.com.ngfrom ₦10,000.00 Buy Now... thanks for subscribing to ebima blog
 
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    AWR

  • How To Use Audience Personas To Get Beyond Keyword Data

    Marcela De Vivo
    17 Dec 2014 | 7:02 am
    As digital marketers enter their second year in the post-Hummingbird world, it is becoming more and more obvious that keyword-level research is too shallow to be relied upon for consistent, credible results. Market segmentation, on the other hand, enables marketers to gain a deep understanding of their audience and break that audience down into manageable, predictable groups. Market Segmentation: The Art of Categorization By definition, market segmentation is: The aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action.
  • How You Can Use Pillar Content to Get Great Links

    Rohit Palit
    10 Dec 2014 | 6:28 am
    One of my favourite link building strategies right now is building links by leveraging great content pieces, also known as pillar content. These are usually unmatched in a particular niche in terms of the details involved, the depth and the overall research and effort involved to produce the content. This is exactly why getting links to these content pieces is much easier with proper outreach than to a mediocre piece of content. The reason behind that can be understood with the analogy of how academic scholarships work. Top colleges and universities have very few seats and a ton of…
  • Newsjacking: Why it Works and What Not to Do

    Jesse Stoler
    3 Dec 2014 | 6:31 am
    Like so many of my contemporaries in SEO and the digital marketing sphere, I too am a journalism major. Like so many of my contemporaries who graduated with degrees in journalism, I found it difficult to get a job as a journalist. Back when I decided to pursue journalism in 2005, it seemed like a good idea; a road to future financial stability. No, I wasn’t the best decision maker when I was 19. Thankfully, the skills and habits I picked up studying journalism and mass communications at large translated handsomely to SEO/content marketing, and now I love the work that I do. When I…
  • 6 New Features in Google Universal Analytics that Every SEO Needs to Know About

    Jeff Sauer
    24 Nov 2014 | 7:17 am
    If you use Google Analytics on your website, you have probably seen references to Universal Analytics littered throughout the interface. Maybe you have heard references to Universal Analytics in blog posts. Maybe you have been presented the option to upgrade your account in the Google Analytics admin section. Either way, it’s hard to have missed this change when it’s smacking you right in the face. For the majority of Google Analytics users, Universal Analytics represents a small change to the way you collect data on your website. Simply replace your old code with some new code…
  • Announcing the Google Algorithm Changes Tool

    Dana Loiz
    17 Nov 2014 | 7:09 am
    Last month, with Penguin 3.0 rolling out, we’ve witnessed a new frenzy among SEOs. As usual, the effects of the update were seen by webmasters days before Google confirmed the event. No one knew what was happening or why were rankings going up and down like crazy, until the confirmation arrived and cleared things up. This scenario happens again and again with each new algorithm update, putting many in our industry through hell. What exactly happened? Was it just you, or did it affect someone else too? Was it major? Is this something you should be worried about? According to Google, this…
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    SEO Basic With Mee

  • How to install WordPress Themes

    Deepak Jha
    2 Dec 2014 | 4:43 am
    One more article in the series of Worpress Guide, in last article we saw “How to install WordPress Plugins” and in this article we will talk about How to install WordPress Themes. WordPress themes can give your website or blog a professional look and optimize it more for readers. There are thousands of wordpress themes [...] The post How to install WordPress Themes appeared first on SEO Basic With Mee.
  • Black Friday & Cyber Monday Limited Offer – WordPress Themes 50% OFF!

    Deepak Jha
    29 Nov 2014 | 10:25 am
    Hey Guys, This is the perfect time for shopping, wait is over. Fame themes are giving 50% off on their premium wordpress themes only for Black Friday and Cyber Monday. Why to choose Fame themes: Mostly Themes are fully responsive. Best for Personal Blogs and Company Blogs. Great Design gives a Stylish Look. Easy to [...] The post Black Friday & Cyber Monday Limited Offer – WordPress Themes 50% OFF! appeared first on SEO Basic With Mee.
  • How install to WordPress Plugin

    Deepak Jha
    28 Nov 2014 | 9:10 am
    Word Press is one of the popular CMS for bloggers; because of it’s easy to use UX designs and customizations. With Word Press you can easily make a blog which is user friendly and SEO friendly. To make your blog friendly for user and search engines, Word Press plugins play a major role. With Word [...] The post How install to WordPress Plugin appeared first on SEO Basic With Mee.
  • Bluehost WordPress Hosting Review- A little help for bloggers

    Deepak Jha
    22 Nov 2014 | 3:12 am
    WordPress is one of best and easy to use platform for bloggers; with wordpress you can start your blogging journey very easily. You can find hundreds of plug-ins for wordpress, with the help of them you can easily customize your wordpress blog as per your needs. But what about the website hosting, which hosting provider [...] The post Bluehost WordPress Hosting Review- A little help for bloggers appeared first on SEO Basic With Mee.
  • Buying Facebook Likes Suck, Here’s The Data To Prove It!

    Deepak Jha
    21 Nov 2014 | 1:44 am
    You have just started the Facebook Page for your business, and now you want to promote your page but what method you will choose 1) Buying Facebook likes or 2) Facebook Advertisement? I know you will find some great deals of buying facebook likes and you will be happy once you have good numbers of [...] The post Buying Facebook Likes Suck, Here’s The Data To Prove It! appeared first on SEO Basic With Mee.
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    WordPress SEO Tricks

  • How to add Google Analytics to WordPress

    Deepak Singh
    7 Dec 2014 | 9:52 pm
    Today, I am going to show how to add Google Analytics to WordPress blog in less than 5 minutes. But before sharing the tutorial, let me tell you in Brief about Google Analytics and why Google Analytics for wordpress is important. Well, Google Analytics is a free online tool that can be used by webmasters/bloggers for […] The post How to add Google Analytics to WordPress appeared first on WordPress SEO Tricks.
  • HostGator Cyber Monday 2014 Discount: Up to 75% Off

    Deepak Singh
    26 Nov 2014 | 9:53 pm
    If you’ve been thinking about starting a new website for your business or are looking to migrate your existing websites to fast and economical web hosting, then this is the perfect time to do it, as Hostgator which is one of the leading web-hosting company in the market, is offering huge discounts on all web-hosting […] The post HostGator Cyber Monday 2014 Discount: Up to 75% Off appeared first on WordPress SEO Tricks.
  • KeyCDN Review-Why It’s Worth A Try

    Deepak Singh
    29 Oct 2014 | 11:18 pm
    From the perspective of a business owner, or even a blogger the Internet comes with the added prospects of reaching out to more people globally. Small businesses can get more attention from prospective customers, and bloggers or site owners can improve the size of their audience, thanks to the Internet. However, to host a website, one needs a […] The post KeyCDN Review-Why It’s Worth A Try appeared first on WordPress SEO Tricks.
  • Top 12 Best and High Paying Google Adsense Alternatives

    Deepak Singh
    7 Oct 2014 | 11:52 am
    Agree that Google Adsense is the best and highest paying contextual advertising network in the market and majority of webmasters are monetizing their blog/website via running Google AdSense ads. But, you also know that getting approved in Google Adsense isn’t that easy especially if you are newcomer in blogosphere. A lot of people even say […] The post Top 12 Best and High Paying Google Adsense Alternatives appeared first on WordPress SEO Tricks.
  • Infolinks Review-Best In Text Advertising Network

    Deepak Singh
    17 Sep 2014 | 8:53 am
    Hi Friends, Today I’m going to review Infolinks ,which is one of the leading InText Advertisement network in the world for both publishers and advertisers.They are in this business from last Seven years. Right now around 100k websites and blogs are earning revenue by using Infolinks ads. Do you know the best thing about Infolinks? The […] The post Infolinks Review-Best In Text Advertising Network appeared first on WordPress SEO Tricks.
 
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    - Bloggers Ideas

  • Cloudways Christmas Sale upto 65% off on Managed Cloud Hosting Platform

    Jitendra vaswani
    20 Dec 2014 | 10:37 am
    The year 2015 is  just days away. The times have changed in the blink  of an  eye. That’s a breath-taking speed. When it comes to speed and performance, cloud hosting is the best option for you. It helps your website stay alive. In these modern times, seeing a website going down is surely a bad experience. Businesses with large  customer base can’t afford to have slow websites. Worried?  Don’t be so….. Cloudways, the next-generation cloud hosting solutions provider offers you with the most reliable, dedicated, and optimized hosting servers to keep your website live and…
  • How to Choose the Right Business Software for Your Organization

    Jitendra vaswani
    17 Dec 2014 | 9:53 am
    Software reviews can sometimes be incredibly useful. In other cases, however, they’re next to useless. Finding good evaluations of software aimed at entrepreneurs, small and medium businesses and freelancers can be tough, simply because there’s so much marketing noise mixed in with the reviews that are actually useful. The  Cloudswave Score is a software rating system that might help small business owners and freelancers to determine whether or not a piece of software is right for them and their business. Here’s some information on how it works. Aggregate Opinions The use of the word…
  • GetSetLive {Giveaway}: 1 Year Hosting + FREE Domain For 10 Winners

    Jitendra vaswani
    16 Dec 2014 | 12:46 am
    Giveaway’s are always exciting, and this excites me too! With my continuous efforts on building larger bloggers community and helping newbies to start their own blog. I joined hands with my friend Danish Wadhwa from GetSetLive to offer you guys a Free .COM Domain Name + 1GB Web Hosting. This is some thing really exciting and will be the first step to start your own private Blog. Blog is all about helping others by sharing experience and i usually do that on my various Blogs, this is the part of my working to help you guys setup your own blog. Its really not possible to give the free…
  • India’s Retail in Real Time – What India spends its money on every second

    Kritika Gupta
    15 Dec 2014 | 10:10 pm
    The infographic underlines how and where the Indians spend their cash and how quickly these numbers grow. Regarding the online business Flipkart, the total number of daily sales is surprisingly high: about 1.4% of the money spent online goes to Flipkart. The chart also shows a high number of online visitors the online shopping store Myntra.com has per day. Also the number of revenues Bollywood daily generates is huge. Despite the fact that there have been several reports about online credit card fraud in India, the infographic reflects that people still make use of their credit cards. As…
  • How to Make Your E-Commerce Website More Credible

    Leana Thorne
    13 Dec 2014 | 10:58 am
    If you’re running an E-Commerce website, you know how important it is to win credibility and earn trust of your users. However, this is not simple to achieve, given the huge competition online and growing user concerns over shady dealings and potential mishandling of their confidential information. Nevertheless, there are some tried and tested ways to boost the credibility of your E-ommerce website and improve your business results without having to go endure too much hassle, risk or costs. 1) Virtual simplicity: Make your website user-friendly The design of your E-commerce website is the…
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    E2M Blog

  • Fresh Ideas in Keyword Research (Mostly from Google)

    Rohan Ayyar
    17 Dec 2014 | 11:12 pm
    SEO professionals have now had more than a year to study and analyze Hummingbird, semantic search, not provided, and everything keyword-related that Google has thrown at us. Google has sought to diminish the importance SEOs have traditionally placed on keywords for search rankings. As a result, we need to rethink the very way we do keyword research. You simply have to draw your own conclusions, pick up the pieces, and get a move on. The hallmark of Hummingbird – semantic search – helps Google guess what users have on their minds even before they type them out. Take shopping, for instance.
  • 8 Fatal Local Search Mistakes and How to Fix Them

    Jaykishan Panchal
    7 Dec 2014 | 11:02 pm
    The title sounds like a misnomer doesn’t it? If these are fatal mistakes, how can you fix them? This actually is the best part about SEO. Irrespective of the enormity of your mistake, there is always a chance you can fix it. When you trawl the internet for articles on SEO mistakes, you will find most of them qualifying these mistakes with words like ‘big’, ‘huge’, ‘surprising’, ‘simple’ and you are reading an article right now that uses the word ‘fatal’. The truth is – a mistake in SEO is a mistake, and you will do well not to categorize it as big or small. Even a…
  • Why Guest Blogging Doesn’t Work Without Influencer Outreach

    Pratik Dholakiya
    27 Oct 2014 | 5:40 am
    Phew. You’ve finished writing a guest post. You’ve done your best work. The publisher loves your quality. You look forward to all the questions. This contribution might get you the most mentions ever. But… after a couple of weeks… a dark shadow appears over your endeavors. Minimal social shares. Just a question or two. No mentions. You reread your post. Your content on the selected topic is just as good as anyone (if not better). And you’ve worked hard for promoting your work on social media. Nothing comes to mind. To make matters worse, your competitor, only after a single guest…
  • How to Prevent Infographic Theft (and What to Do if it Happens)

    Adrienne Erin
    14 Oct 2014 | 11:07 pm
    Infographics have become one of the most effective methods for communicating complex or detailed information to a target audience. By breaking down complex statistics and number-heavy details that would be confusing – at best – in a text post and, instead, relying on graphics and charts to portray specific points, brands can appeal to the visual needs of site visitors and viewers. It seems like a positive thing across the board, right? It can be. However, because of the viral potential of infographics, they have become major targets for online property theft. Infographics take time, money…
  • How to Create Relevant Content Using Customer Personas

    Pratik Dholakiya
    29 Sep 2014 | 1:20 am
    Your content marketing is failing. There, I said it. You want to ignore it and you think that, with time, your content will attract more traffic and subscribers. Not going to happen! It’s not because your content is bad, or that you don’t have enough of it. It’s because your content isn’t targeted at the right people. Now there are a couple of reasons why targeting is so important. First, there are over 150 million blogs on the Internet. That means you need to stand out so that potential customers can find you. Second, when they come to your blog or site, they’re looking for answers…
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    Search Engine Journal

  • 50 Awesome and Inspiring Responsive Website Designs from 2014 by @albertcostill

    Albert Costill
    21 Dec 2014 | 7:27 am
    You probably heard retailers began their holiday season with record-setting sales during “Cyber Week” – the shopping period between Thanksgiving and Cyber Monday. Real-time data from IBM Digital Analytics Benchmark shows online sales grew 8.5% since 2013. Even more interesting, although not surprising, was the fact that “mobile sales up 27.6% year-over-year.” On Cyber Monday specifically, “mobile traffic accounted for 41.2% of all online traffic, up 30.1% over 2013. Mobile sales were also strong, reaching 22% of total Cyber Monday online sales”. Another important finding…
  • 5 Sources of Online Traffic You’ve Never Heard Of by @krnshrm

    Karan Sharma
    20 Dec 2014 | 6:48 am
    Online traffic is one of the key performance indicators for online businesses, as it directly affects the number of leads your business acquires. Most online marketers focus their attention on the most well-known sources like search engines, social media channels, and well-known (high-bandwidth) websites. There is nothing wrong with taking the road well-traveled, but don’t stop there. Take a few extra steps could mean a huge increase in traffic. The online marketing field is very competitive and any edge you can gain is worth the effort. In this post, I want to share five sources of online…
  • Is Email Marketing Effective? Three Examples That Prove It Is by @https://twitter.com/danshewan

    Dan Shewan
    19 Dec 2014 | 12:48 pm
    Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying that social media gets a lot more media attention than email marketing. However, claims that email marketing is no longer effective are simply not true, and any marketer worth their salt will tell you that email remains a cornerstone of their campaigns. Not…
  • Think Big, But Cautiously When Transitioning PPC Accounts by @Matt_Umbro

    Matt Umbro
    19 Dec 2014 | 5:34 am
    During my career, I’ve been involved in many PPC sales. Whether conducting an audit, answering questions, or helping with projections, I have assisted in nearly every step of the process. For me, the sales portion is the easy part. What I’ve constantly tried to improve over the years is my ability to better transition accounts. When I talk about the transition, I’m referencing what happens in the immediate aftermath of a new account manager taking over an existing account. Generally, the account is underperforming and needs work, or else the client wouldn’t be looking to make a…
  • How to Make Your Content Shine Online with John Boitnott #MarketingNerds Podcast by @johnrampton

    John Rampton
    19 Dec 2014 | 3:55 am
    In the latest Marketing Nerds Podcast, I had the chance to sit down with John Boitnott. We discussed the latest changes in content, as well as  how to really make your content shine online. Mr. Boitnott has been in the content space for 15+ years as a reporter for large companies as well as a blogger for Inc, Entrepreneur, and VentureBeat. In this episode of Marketing Nerds, we cover: What are people doing wrong with content How content has changed over the past 10 years and how we can learn from the past to prepare for the future How we can gain […]The post How to Make Your Content…
 
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    AutoRevo Blog

  • Local SEO Presentation From The Dallas Digital Summit

    Greg Gifford
    16 Dec 2014 | 1:57 pm
    Dallas Digital Summit Presentation [VIDEO] I spoke at the Dallas Digital Summit last week, so we wanted to share my presentation for this week’s Tuesday Tip Video Clip. Google made some recent changes, so this video is full of up-to-date tips on how to get your site to rank well in local searches. Kick back and watch the video and learn some inside tips that will help your dealership gain more visibility in 2015. Plus, this presentation’s theme is comedy movies, so there are 121 comedy movie references, with at least one movie for every year in the last 50 years. It also includes…
  • Automotive SEO Presentation From Digital Dealer Workshops

    Greg Gifford
    2 Dec 2014 | 10:27 am
    Digital Dealer Workshop Presentation [VIDEO] We wanted to share our popular presentation from the recent Digital Dealer Workshops in Houston and Dallas. The presentation covers everything you need to know about Automotive SEO – why it’s important, what’s involved, and even how to choose a worthwhile provider. If you’re doing your own SEO, you’ll know the latest effective tips to help boost your local visibility, and if you’re using a provider, you’ll know how to hire someone who can actually help. The post Automotive SEO Presentation From Digital…
  • How to Set Up Goals In Google Analytics – Tuesday Tip Video Clip

    Greg Gifford
    25 Nov 2014 | 11:28 am
    How to Set Up Goals in Google Analytics [VIDEO] Goals in Google Analytics allow you to track specific actions that you specify, so you have a better understanding about how your website is converting visitors into leads. You can track how long someone spends on the site, if they visit a certain minimum number of pages, or if they visit a specific page. The most common use of goals is to track forms that are filled out on your site. Our latest video walks you through the process of setting up goals, so you can track your form conversions so you can make smarter marketing decisions. VIDEO…
  • 6 Tips For Optimizing Your Site for Local Searches

    Greg Gifford
    18 Nov 2014 | 6:09 am
    6 Elements to Optimize for Local Search [VIDEO] It’s important to optimize your site to show up well in local searches so that your customers can find you. Today we’re sharing 6 elements that need to be optimized on every page of your site to help it show up better in local searches. Follow these tips and you’ll have a leg up on your competitors in local searches. VIDEO TRANSCRIPT Welcome back to another Tuesday Tip Video Clip. This week we’re going to give you a few quick tips to help your site rank better in local searches. If you really boil Google down to the simplest…
  • How To Do Barnacle SEO – Tuesday Tip Video Clip

    Greg Gifford
    11 Nov 2014 | 1:55 pm
    Use Barnacle SEO For Local Search Success [VIDEO] After Google’s recent Pigeon update, large national directory sites are ranking really well in local searches. Many times, at least half of the spots on page one of Google results are taken up by these big directories. Instead of crying about them taking up the higher spots and pushing your dealership to page two, you should use Barnacle SEO to take advantage of the directories. Our latest tip video explains how to do Barnacle SEO and what you need to do to be effective. VIDEO TRANSCRIPT Hey there, welcome to another Tuesday Tip Video…
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    Launch Digital Marketing

  • Store Visits Metric in AdWords Reveals Google’s Next Mantra: Offline is the New Online

    Bruce Etzcorn
    19 Dec 2014 | 12:19 pm
    Last August I was fortunate enough to go to Google HQ in Mountain View for the Google All-Stars Summit. It was an information-packed two-day conference where Google discussed some new industry trends and ideas, ranging from the full value of mobile, to how to produce great content for YouTube, to rethinking measurement in Google Analytics and much more.The keynotes from Google’s many experts have already been nicely summarized by Rocco Baldassarre from Zebra Advertisement (thanks Rocco!). But there is something missing from his notes, because it was so subtle that even I had to go back and…
  • AirCargo Unveils a New Website for 2015 Conference in New Orleans

    Launch Digital Marketing
    16 Dec 2014 | 12:07 am
    The premier air cargo industry event chose Chicago’s Launch Digital Marketing to streamline their web presence for 2015’s conference.Registration is now open for the 2015 AirCargo Conference, featuring Jim Crane as the keynote speaker. The new user-friendly website from Launch Digital Marketing makes it easier than ever to sign up as an exhibitor, register as an attendee, and browse the conference agenda and speakers.AirCargo unites all stages of the air cargo supply chain to discuss the future of the industry in one location. Running from March 1-3 at the Sheraton New Orleans…
  • Five Ways to Target Customers in Facebook Ads and Reach the Right People the First Time!

    Cara Garvey
    8 Dec 2014 | 8:10 am
    The first installment of the Ultimate Guide to Facebook Ads was all about the basics: what Facebook ads do, where they can be found, and what types of ads you can create. This week, we’re focusing on how to get your ad in with the right crowd! Let’s jump right in.How can I target potential customers?Major targeting methods include:Location. Find your country, state, city, or zip code. If you pick a city, you can choose to target only within the city limits or in a 25- or 50-mile radius surrounding. For instance, if you are a wedding caterer in Naperville you might target a 25-mile…
  • Ligas Family Advocate Program Deploys New Interactive Website

    Launch Digital Marketing
    21 Nov 2014 | 7:33 pm
    With the help of Chicago-based Launch Digital Marketing, Ligas Family Advocate Program has updated their web presence to improve accessibility for area families.The new Ligas Family Advocate Program website is up and running, helping serve families around Chicago and St. Louis, with the eventual plan being to expand services to the whole state of Illinois.The Ligas Family Advocate Program exists to connect recipients of Ligas award letters and their families with advocates who have experience building successful lives through the help of Ligas funds. This mission is made even easier through…
  • Four Insights to Ensure Your Facebook Ads Sizzle from the Start

    Cara Garvey
    21 Nov 2014 | 12:59 pm
    The following covers the basics of Facebook ads and is the first in our series, The Ultimate Guide to Facebook Ads.Do you ever feel like your brand doesn’t have a voice in its own conversation?You’re not alone. To paraphrase Jeff Bezos, founder of Amazon.com: Branding is what people say about you when you’re not in the room. It’s important to participate in and even steer this conversation. So how do you do that?With Facebook ads, you get to stay in the room for good. Be a part of the conversation surrounding your brand, while achieving the results you want! We’ve put together a…
 
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    Inbound Marketing Services

  • Ramp Up Your Holiday Marketing Efforts With These Top Tips

    Fannit.com
    17 Dec 2014 | 11:36 am
    In the midst of the holiday hustle and bustle, businesses are searching for ways to make the most of the holiday season. From hosting holiday sales to giving back to communities, the holidays are a wonderful time to build awareness of your business. There are so many ways to spread the joy of the holidays to your customers this year. If you’re hoping to create a magical shopping experience for your customers, here are six holiday marketing tips to use this season: 1. Make your website merry and bright. If you haven’t already, spruce up your website for the holiday season. Create graphics…
  • How To Make Sense of Your Target Audience & Sales Funnel

    Fannit.com
    15 Dec 2014 | 12:33 pm
    Let’s perform a thought experiment. Lets say that you have 100 people in a room. They all need whatever product or service you’ve got to offer. Of these 100 people, some of them have already fulfilled this need. These people are content to leave things as they are. They are not in the market to replace something that isn’t broken, and any attempt to persuade them to do so would be foolhardy. These are the people that you simply aren’t going to get into your funnel, so push them to the side and focus on the others in the room instead. Some of these in our room don’t feel that the…
  • How To Build A Successful Internet Marketing Strategy

    Fannit.com
    10 Dec 2014 | 9:25 am
    Internet marketing isn’t a game where success can be guaranteed right out the gate. As one of the owners of Fannit, I do, however, believe in two key aspects of Internet Marketing and success. First, I believe that: 1. You can optimize your campaigns for success by using the right principles Even though industries vary and tactics may change, there are still principles of internet marketing that can help move you as close as possible to that driving edge of success. Secondly, I believe that: 2. There is a success solution for every business Markets may change, tactics may be…
  • Internet Marketing and Industry Maturing – Great News for Clients Looking for Marketing Help

    Fannit.com
    9 Dec 2014 | 9:50 am
    I recently read an interview Lee Odden posted on TopRank Online Marketing Blog which outlined an amazing training program — We Build Web Pages, created for those looking to become internet marketing experts. But, what was more amazing is how far the Internet marketing industry has traveled in the last few years in their ability to serve small businesses. This reminds me of the same journey the IT Services Industry took back in 2002. Training such as that We Build Web Pages has created, helps to educate what used to be a bunch of hackers, moving the Internet marketing industry forward. A…
  • Newsjacking Should Be A Part Of Your Internet Marketing Strategy. Here’s Why.

    Fannit.com
    5 Dec 2014 | 10:24 am
    As marketers, business owners, or marketing managers, we’re always looking for more tools that can be added to our palette of internet marketing tactics. This is one of those tactics. You may have never heard of the term newsjacking, but you’ve probably already guessed from the term alone that it has something to do with using news to your marketing advantage – and you’d be right. What Is Newsjacking The term Newsjacking was really popularized through a book written by David Meerman Scott called, “Newsjacking: How to Inject Your Ideas into a Breaking News Story…
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    Seven Boats Info-System - Digital Marketing Company India

  • Google Leaked Panda 4.1: Some Lessons Learnt

    Debajyoti Banerjee
    21 Dec 2014 | 9:12 am
    Google Leaked Panda 4.1: Some Lessons Learnt The Panda updates of Google are always looming around the corner, checking up websites that are flouting the rules. Webmasters and internet marketers are perennially wondering about how their websites fare on Panda’s score sheets. The sheer range of aspects that Panda takes into account makes it practically impossible to duck under its radar. The other weapon of Google, Penguin, shows up now and then, penalizing websites, setting the scores straight and leaving some websites in tatters. Panda updates, on the other hand, are there for keeps. It…
  • Online Branding: Get ‘Real’ People Onboard

    Debajyoti Banerjee
    19 Dec 2014 | 12:52 am
    Online Branding: Get ‘Real’ People Onboard The internet market is bulldozed by the presence of social media networks. Brands worth little presence on the internet are spending the big bucks chasing Facebook and Twitter because they feel that these social media will help them be counted among the big boys. Let’s draw up an analogy from the everyday life that we lead. Think that you are very popular among your family and friends. You are the cynosure of all eyes at parties and talk invariably revolves around you and how you live your life. In the same frame, stencil in the fact that you…
  • Blend Traditional Marketing with the Digital

    Debajyoti Banerjee
    11 Dec 2014 | 9:42 am
    Blend Traditional Marketing with the Digital Regular readers of popular blogs like problogger.net understand the significance of the title here. To take the clock back a while, the domain of marketing is divided roughly into two forms: the traditional and the digital. The former comprises of the usual marketing machinery that are tried and tested over time. These include public relations, advertisement slots on TV or radio and other such forms of marketing. In a nutshell, they can all be billed under the umbrella: OFFLINE. The other form of marketing known is the digital. In this section, we…
  • Happy New Year for Digital Marketing

    Debajyoti Banerjee
    6 Dec 2014 | 11:07 am
    Happy New Year for Digital Marketing Digital Marketing has become one of the biggest weapons for branding, promotion and revenue generation for all sort of business. 2014 has been a year where this mantra of Digital Marketing has gained momentum. So when it’s just a month for the New Year to begin, let’s discuss the prospects of Digital Marketing in 2015.   According to new figures released by Gartner, all the organizations are going to increase their budget allocation on digital marketing in 2015. Recent survey taken by Gartner, explains that 51 percent of organizations intends to…
  • A few brief steps for doing digital marketing the right way

    Debajyoti Banerjee
    30 Nov 2014 | 12:53 pm
    A few brief steps for doing digital marketing the right way Many of our students ask me about what are the brief steps to do digital marketing the right way. Digital marketing itself is a big and  ever changing subject and it’s bit challenging to jot down all the steps one by one in a crisp and concise way, still I am trying to do it today. I am using my smartphone to write this post and apologizing beforehand for any typo or auto complete word formatting errors. Step 1: The strategy 1. Understand the business well and try to figure out the marketing 4Ps. Take notes with pen and…
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    BUZZergy Marketing

  • What Can These Four Award-Winning Marketing Campaigns Teach You?

    Eugene Farber
    15 Dec 2014 | 8:45 am
    Article submission by JonJon Yeung. These days in marketing, it can feel like a daunting task when a client asks you to deliver something original. With technology and digital moving so quickly, we have become a world of innovators. It is difficult to fathom doing something new, but we can certainly take inspiration and do something better. How can marketers do that? By studying the techniques of successful campaigns and applying what works to our own. Here are some award-winning marketing campaigns that we can learn from: Snickers ‘You’re Not You’ Campaign     This…
  • Marketing for Consultants Survey: The Profitable Tactic You Likely Aren’t Using

    Eugene Farber
    14 Jul 2014 | 6:28 am
    The good folks over at Consulting Success have recently finished conducting their annual marketing for consultants survey. The results are quite interesting. One thing that Michael Zipursky (head honcho over at Consulting Success) points out is the difference in marketing spend as compared to 2013. Consultants are spending less on marketing. But income levels have stayed pretty steady. So that means they are more profitable. This is really in line with industry trends (as consulting is a booming market and is growing rapidly). Companies are seeking to hire consultants more than ever before.
  • The 4 Step List Building Plan to Get More Email Subscribers

    Eugene Farber
    10 Apr 2014 | 12:44 pm
    It’s really difficult to think of a business that can’t benefit from email marketing. It’s cost effective. It keeps you on top of mind of potential customers so that even if they aren’t ready to buy now, you’ll be there when they are…and top of mind of current customers that are more likely to refer you. And the list goes on… But in order to get into email marketing to begin with, you have to build a list. Now, building a list is easy. Anyone can build a list. Building a targeted, profitable list is a bit more tricky.  So here are four steps to…
  • Big Brands, False Promises and Marketing Alternatives that Really Work

    Eugene Farber
    24 Mar 2014 | 1:48 pm
    You know what really grinds my gears? When ancient companies (I’m looking at you Yellow Pages) tell unsuspecting customers flat out lies to make sales. I recently had a conversation with a business owner who was at a cross roads. His business was growing enough that he was getting plenty of customers to keep busy. But not enough customers to fill the two locations that he had. Plus, he didn’t have enough man power to take care of two locations. So there were two choices: hire someone for a second location and improve marketing or scale back. He was leaning towards the first…
  • How to Go Viral: The 5 Keys to Unlock the Viral Door

    Eugene Farber
    10 Mar 2014 | 12:29 pm
    Chances are you’ve ended up on an Upworthy page at one point or another. They are masters at leveraging social networks to drive traffic to their site; a site that displays content…which isn’t even theirs. And while they’d be the first to admit that they don’t now exactly how to go to viral (that can’t be completely predicted), they do have a set of rules they pay by. When trying to go viral yourself, you can do worse than to model your efforts after a company that is doing it so masterfully…over and over again. Plus, modeling sites like Upworthy and…
 
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    Positionly Blog

  • SEO Basics Made Easy – Webinar

    Krystian Włodarczyk
    11 Dec 2014 | 4:55 am
    Video Transcript Hi everybody online and thanks for joining us today. My name is Krystian and I’m an online marketing specialist at Positionly. Welcome to SEO Basics Made Easy! If you’re a beginner then this webinar is right for you. We will cover everything you need to know about getting started with Search Engine Optimization and how to start your first campaign from scratch. We are going to talk about: how does SEO actually work how do keywords work and where to start keyword research and how to measure your SEO efforts I will also talk about the main features of our tool. This way…
  • Six Attributes of Viral Content (With a Case Study Example)

    Daisy Qin
    27 Nov 2014 | 8:20 am
    When it comes to content, there are two primary categories: informational pieces with great longevity and staying power, and explosive pieces which take off quickly (but also become old news quickly). This is obviously an oversimplification of sorts, as the two categories aren’t necessarily mutually exclusive, and there are gradients in between the two extremes, but it provides a starting point for classifying content. There’s definitely something to be said for the glamour of glitzy pieces which blow up the internet, with the hope that the extra traffic and attention will generate…
  • 5 Incredibly Productive Pinterest Marketing Tactics

    Rohan Ayyar
    17 Nov 2014 | 3:42 am
    Guess which social media network has been the buzziest of them all in the last one year? Yes, it’s Pinterest. That social media network that was all about housewives and pretty pictures and slightly lame quotes (with pictures, again!) is now comfortably taking on the big boys of social media. If you did not consider Pinterest a contender for your social media efforts, rethink right now. Adobe’s research shows that 15% of all social media referrals come from Pinterest – a figure that is more than the twice the share of Twitter and second only to social media behemoth, Facebook. According…
  • How to Successfully Build Links with Content Outreach in 2015

    Stefanie Isabel Kobsa
    14 Nov 2014 | 4:47 am
    Say Hello to Neo Link Building! We add “neo” as a prefix to a theoretical concept to indicate a shift from its traditional meaning. This applies, for example, to neo-liberalism and liberalism – two different approaches to the same idea. Anthony Long recently wrote a concise article on “neo-content marketing” , a shift characterized by its extensive scale. His example of the sneaker brand Vans and its House of Vans, a self-proclaimed “free creative space for all to enjoy”, illustrates these new dimensions. It is not the product that represents the core of this approach, but…
  • The New Positionly – Private Beta

    Krystian Włodarczyk
    13 Nov 2014 | 5:19 am
    We have some big news for our users. We are excited to inform you that we will be rolling out a major update to our software in the upcoming weeks. Apply here! The new Positionly will be available in the private beta. Be the first one to take it for a test drive! The post The New Positionly – Private Beta appeared first on Positionly Blog.
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    omnicoreagency.com

  • On Page SEO: The Defintive Checklist (16 Steps to a Perfectly Optimized Page)

    Salman Aslam
    1 Dec 2014 | 12:00 am
    Search engine optimization has always been an essential element to your marketing strategy, but often it’s not thought of as being a priority when creating new landing pages. Sure, you want to maximize conversions (and don’t get us wrong, conversion optimization matters too), but at the end of the day you need your content to be found in order to convert. When creating new landing pages – or looking to improve existing ones – consider this On-Page SEO Checklist, which can help you boost the SEO effectiveness of your site without impacting the ability of your pages to convert.
  • 17 Surefire ways to Increasing Website Speed & Conversions

    Muhammad
    18 Aug 2014 | 4:00 am
    Time is our most valuable asset. This is the reason why we spend more on technology from higher spec smartphones to expensive internet connection to productivity apps and like all these things, the website speed matters too. Nothing is more frustrating than clicking on a website URL and then checking your clock to see how long you’ve been waiting for it to load. When your customers visit your website, you only have few seconds to capture their attention, with a slow loading website, all of your marketing budget goes to waste when you lose customers on their first visit. Why is Speed…
  • The Defintive Guide to Blogger Outreach (Part 1 of 2)

    Salman Aslam
    7 Jul 2014 | 12:00 am
    Relationship building is the key towards a successful digital marketing strategy. As content marketers and link builders, the ability to identify and connect with key influencers and decision makers in your industry plays an important role in your success online. But wait, if you’re one of those who think  ‘guest blogging is dead’.  Well, at least according to Matt Cutts.  I bet you didn’t check out this post from Groove HQ “How We’ve Reached More Than1 Million People by Guest Blogging.” The thing is that guest blogging was being practiced for a number of…
  • 10 Ways to Capture and Generate Leads Online from Website

    Muhammad
    9 Jun 2014 | 12:00 am
    It is the dream of every business owner to have a website that generates leads for their business. I respect this desire however as they say Hoping is not a Strategy, you have to take action. A website must Do Something, it cannot just act as a brochure, eating up your budget in hosting and domain renewals. It must generate leads for your business which you can nurture and prospects. Today we’ll focus on this marketing challenge ie. How to Generate Leads. There are people who have figured it out and are doing it very well, while others just don’t get it. There are 10 Ways which…
  • The Essential Social Media Design & Sizing Cheat Sheet

    Salman Aslam
    2 Jun 2014 | 12:00 am
    If you’ve been active on social media for a while, or you just made your accounts, you’ll realize that when it comes social media, visual content and social media go together like French fries and dip sauce, and all comes down to the last pixel. Social networks are constantly adding up more features, visual elements, and it seems like every day when you wake up, you see a new element or iteration being made to the social networks you are active, making you go back and figure out the right size of cover images, post images and align your campaign according to the latest set of changes.
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    Healthcare & Medical Internet Marketing

  • The Importance Of Healthcare Marketing For Cosmetic Dentistry Practices

    US Lead Network
    28 Nov 2014 | 4:09 am
    Cosmetic dentistry is an area of healthcare that draws patients who want to improve the aesthetics of their smile. The cosmetic dentist performs a variety of procedures that straighten teeth, repair cracks and breaks, replace missing teeth or whiten them for a more brilliant smile. Most of the procedures that are performed in this industry are not deemed medically necessary and are not covered by dental or medical insurance. For this reason, cosmetic dentists often rely on effective healthcare marketing to get their share of the patients interested in this area of treatment and to build…
  • How Informative Content Can Sell Your Medical Practice

    US Lead Network
    28 Nov 2014 | 4:07 am
    Any medical or dental practice today needs an online presence to help their practice grow. Medical website marketing is an essential part of any medical provider’s access to new patients and for keeping patients loyal to their practice. Effective medical website marketing is not just about the methods you use to deliver content, but the information that you choose to share with your visitors. Quality content that potential patients will consider valuable is that which lets them learn about conditions they may have and the treatments available for them. Many people use the internet as a…
  • Using Medical Website Marketing To Promote Your Alternative Medical Practice

    US Lead Network
    23 Oct 2014 | 5:48 am
    Alternative medicine is, as the name implies, a type of medical treatment that is used as an alternative to traditional medical treatments. Some types of alternative medicine include: •    Herbal supplements •    Large doses of vitamins •    Drinking different types of teas •    Spiritual therapy •    Massage therapy •    Magnet therapy •    Manipulative therapy (Chiropractic) •    Energy therapy While some of these methods of medical treatment have maintained their popularity through the ages, others have gained new popularity as a way of receiving…
  • Important Healthcare Marketing Trends Today

    US Lead Network
    21 Oct 2014 | 5:56 am
    Increases in the number and diversity of healthcare providers and facilities have led to an increase in competition within the health care industry. Healthcare has become a genuine marketplace that is made up of individual businesses striving to attract more of the available business that all of the others. In response, website marketing companies are providing custom website services that address the specific needs of healthcare businesses. Depending on the trends of the times, the message that the healthcare provider sends and the media through which it is presented will determine the…
  • Online Marketing And Social Media Automation

    US Lead Network
    19 Sep 2014 | 3:03 am
    Online marketing has gone through many changes and platforms over the years. Today, using social media as an online marketing tool is a great idea for many businesses. The problem, as many business owners will tell you, is that it takes a lot of time to maintain a social media outlet. For this reason, many people are turning to automation tools for their social media needs. Social Media for Online Marketing: Why? Not everyone is convinced that social media is worth the time and effort it takes to do right. Here is an interesting fact: almost 75 percent of all internet users will visit or use…
 
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    Brent Carnduff

  • Optimize Your “Google My Business” Page

    Brent Carnduff
    18 Dec 2014 | 8:03 am
    Now that you’ve added your business to Google My Business (Google’s local listings associated with Google Maps), take the time needed to complete your listing. Although this step isn’t difficult, it is important. a Optimizing Your Google My Business Page From your dashboard, click the red “Edit” button. That will open the editing dashboard which is broken up into 7 sections. Each section can be edited by clicking on the small pencil icon in the upper right-hand corner of that section.  For the most part, you just want to be sure to fill out each section as completely as possible.
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    Monitor Backlinks Blog

  • 5 Reasons a Backlink Goes Bad

    Super
    20 Dec 2014 | 8:47 pm
    Link building is a key part of your search engine optimization (SEO) strategy, and the job is never done. Once you get a link, you need to keep an eye on it. Just because a link was authority, high quality and very complementary to your landing page or site at one point in time doesn’t … Continue reading 5 Reasons a Backlink Goes Bad The post 5 Reasons a Backlink Goes Bad appeared first on Monitor Backlinks Blog. Related posts: 6 Signs a Good Link’s Gone Bad 5 Signs of a Bad Link
  • 6 Signs a Good Link’s Gone Bad

    Razvan Girmacea
    3 Dec 2014 | 4:47 am
    Why do you need to monitor your links continuously? Sometimes a previously good link can go bad, and the signs aren’t always obvious or automatic. It can be a frustrating part of a web developer’s life, but it’s crucial if you want to stay on top of your search engine optimization (SEO) best practices. Link … Continue reading 6 Signs a Good Link’s Gone Bad The post 6 Signs a Good Link’s Gone Bad appeared first on Monitor Backlinks Blog. Related posts: 5 Signs of a Bad Link Untapped Techniques When Doing Competitive Link Research SEO Tips: Link Building
  • 5 Signs of a Bad Link

    Razvan Girmacea
    26 Nov 2014 | 2:00 am
    Link building and maintenance is crucial for search engine optimization (SEO), but how can you tell if a good link from a mediocre one? How do you know if it’s time to switch up your links? They’re not all created equally and the quality (and relevancy) of a link can change, which is why link … Continue reading 5 Signs of a Bad Link The post 5 Signs of a Bad Link appeared first on Monitor Backlinks Blog. Related posts: 6 Signs a Good Link’s Gone Bad
  • How to Optimize Landing Pages for Higher Conversions & Greater SEO Performance

    Razvan Girmacea
    18 Nov 2014 | 8:55 pm
    By now most small business owners know that landing pages are a great place to use a call to action (CTA) to help get people to sign up for email newsletters, buy products, leave a review, or whatever your company wants to make happen. Most people find their way to landing pages by clicking on … Continue reading How to Optimize Landing Pages for Higher Conversions & Greater SEO Performance The post How to Optimize Landing Pages for Higher Conversions & Greater SEO Performance appeared first on Monitor Backlinks Blog. Related posts: SEO Tips: Link Building Untapped Techniques…
  • 5 Reasons Why a New Web Design Will Help Your Company

    Razvan Girmacea
    14 Sep 2014 | 6:28 am
    As a member of a marketing company in Miami (one of the most competitive cities in the country to business in) there are often times where I wish we did not have so much market saturation and competition to deal with. The difficult thing about the modern-age-marketing world that we live in today is the … Continue reading 5 Reasons Why a New Web Design Will Help Your Company The post 5 Reasons Why a New Web Design Will Help Your Company appeared first on Monitor Backlinks Blog. Related posts: How to Optimize Landing Pages for Higher Conversions & Greater SEO Performance SEO Tips:…
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    Himanshu Mehra

  • I completed Mobile App Analytics Course, Have You?

    Himanshu Mehra
    8 Dec 2014 | 11:33 am
    Today I completed “Mobile App Analytics Fundamentals” course by Google Analytics Academy. The course began on 18th Nov, 2014, since then I learned a lot about various aspects of mobile app analytics. I have to admit, this FREE course is a fantastic chance for app The post I completed Mobile App Analytics Course, Have You? appeared first on Himanshu Mehra.
  • Learn Mobile App Analytics Fundamentals on Analytics Academy

    Himanshu Mehra
    14 Nov 2014 | 4:30 am
    Do you have a mobile app? Yes! Then how do you measure its success? You would be happy to hear that Google Analytics Academy has announced its fourth FREE course “Mobile App Analytics Fundamentals”. This course is a great opportunity for app developers & online The post Learn Mobile App Analytics Fundamentals on Analytics Academy appeared first on Himanshu Mehra.
  • 5 Major SEO Mistakes You Should Avoid

    Himanshu Mehra
    11 Nov 2014 | 2:45 am
    Before I start telling you about these SEO mistakes, let’s take a look on what has happened in SEO world in recent months:- On October 17, 2014 Google rolled out Penguin 3.0 (The algorithm penalizing websites with spam backlinks) On September 23, 2014 Google refreshed The post 5 Major SEO Mistakes You Should Avoid appeared first on Himanshu Mehra.
  • 3 Content Curation Tools to Uplift Your Content Marketing

    Himanshu Mehra
    7 Oct 2014 | 4:25 am
    In recent years, content marketing has gained so much popularity in online marketing field. It has proved itself as a great game changer in SEO world. But do you know why it gained such a big success? It is because people and search engines love The post 3 Content Curation Tools to Uplift Your Content Marketing appeared first on Himanshu Mehra.
  • 6 Momentous Pinterest Tips for Businesses and Individuals

    Himanshu Mehra
    15 Sep 2014 | 9:54 am
    Pinterest was introduced in March 2010, since then it has grown exponentially and became one of the most valuable social media channels for internet marketers. Pinterest has more than 70 million users all over the world (80% of them are women) and it is driving The post 6 Momentous Pinterest Tips for Businesses and Individuals appeared first on Himanshu Mehra.
 
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    Optimind Web Design and SEO Company Philippines

  • Do Responsive Web Designs Convert Better?

    Jen Corre
    18 Dec 2014 | 10:05 pm
    Do Responsive Web Designs Convert Better?   Now, we can safely say that 2014 is indeed the year of mobile. Smartphones had taken the place of desktops, laptops, and even tablets. And why not? You could have and do everything you need with using a phone. This also motivates Google to predict that by the fourth quarter of 2014, people will prefer a mobile-first lifestyle. In this article, we will explore responsiveness and whether responsive designs convert much better than non-responsive ones despite the hesitation of some brands to go responsive. Every web design company Manila please…
  • How to Outsource Representative Users

    Jen Corre
    2 Dec 2014 | 7:10 pm
    How to Outsource Representative Users   Tell them that you are testing the website, not them.   Representative users are those who will test the site. Don’t misunderstand, but deploying real users is more acceptable more so during a redesign. At this point, your digital marketing Philippines may ask for assistance such as to provide a few names that can be representative users. Finding these users may or may not be easy. Bear in mind though that even a representative user is better than none.   What is the right number of representative users? There are several factors with…
  • The Basic Visual Test – Eye Tracking as a Useful Tool

    Jen Corre
    1 Dec 2014 | 9:56 pm
    The Basic Visual Test – Eye Tracking as a Useful Tool   After the redesign, the necessary next step is testing. Testing improves the site’s performance. Unfortunately, only a handful of digital agency Philippines conduct testing without realizing that there’s a very simple way of performing usability testing. Another unfortunate aspect: those who conduct testing, however, are doing it wrong; they don’t test the site with their users – not even representative users. The premise is designing around users’ needs, right? For more than 15 years now, the users have seen dramatic…
  • When Is the Perfect Time to Outsource Content Marketing?

    Jen Corre
    14 Nov 2014 | 1:45 am
    When Is the Perfect Time to Outsource Content Marketing?   Unfortunately, there is no definite answer to the question. Every firm is unique in the sense that it has its own digital challenges as well as business objectives, marketing budgets and a host of other factors. By all means, you may consider doing in-house and outsourced content marketing to an SEO company Philippines at the same time. In fact, according to Content Marketing Institute, about 72% big businesses and 33% small businesses are already doing this.   If there is one aspect of digital marketing that opponents…
  • 10 Ways to Make A Website More Accessible

    Jen Corre
    6 Nov 2014 | 8:11 pm
    10 Ways to Make A Website More Accessible   Have you heard of inclusive web design? If you haven’t, the idea behind it is simple: considering the needs of a variety of people in the entire design process. Inclusive web design means focusing on those people who are engaging with your website and not necessarily the technologies they used in reaching your site. So whether you are commissioning the services of a web design company Manila, Cebu or anywhere in the Philippines, understand that a user-centric approach is a critical part of the process of making the website more accessible.
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    Blogging Den

  • 30 Free Responsive WordPress Themes Ready to Download

    Satish Kumar Ithamsetty
    21 Dec 2014 | 5:55 pm
    Having a responsive design for our web sites is now very important day. In matters of SEO or search engine optimization is a good practice, because everything that affects the usability of the user affects our SEO thereof. The sensible design that adapts to all types of screens is for the new year and the next thing ... Credits: This article (30 Free Responsive WordPress Themes Ready to Download) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • How to Reduce Bounce Rate in 10 steps?

    Satish Kumar Ithamsetty
    21 Dec 2014 | 8:15 am
    The Bounce Rate is maybe one of the most relevant indicators to assess the quality of your pages. In most cases, if the content is inappropriate to the needs of users, they will leave your site instantly, thus contributing to increasing your bounce rate. Some of the Web analytics Professionals says a bounce rate of ... Credits: This article (How to Reduce Bounce Rate in 10 steps?) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • How to Install and Setup Related Posts Plugin in WordPress

    Satish Kumar Ithamsetty
    21 Dec 2014 | 3:28 am
    If the user came from search engine to your blog/site for their required materials, when they complete their reading just they will leave your site. Simultaneously the blogger losses the rare visitor. Finally it shows the impact on Bounce rate on your blog. Here is the solution tho hold the user without leaving your blog. ... Credits: This article (How to Install and Setup Related Posts Plugin in WordPress) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • Search Engine Optimization Guide: Smart Guide for Bloggers

    Satish Kumar Ithamsetty
    21 Dec 2014 | 2:31 am
    SEO means Search Engine Optimization. It is completely depends on Search Engines. In fact SEO is time consuming process but result is awesome if you do seriously once. Now a day there are good opportunities for employment in SEO industry. There are so many people are settle in SEO industry. Seeking for information, discovering new ... Credits: This article (Search Engine Optimization Guide: Smart Guide for Bloggers) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
  • What is Exact Match Domain Names and How to choose this EMD?

    Satish Kumar Ithamsetty
    14 Dec 2014 | 9:58 pm
    Anybody who wants to create a new website or maintenance of a blog or maintenance of a site for a brand, has to, at first has to register a name compulsory. So that he has to select the name with utmost care and cautions, the site / blog has to be peculiar in a lacks ... Credits: This article (What is Exact Match Domain Names and How to choose this EMD?) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den
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    Dot Com Media Moguls

  • What Do SEO Specialists Do All Day? Part III

    Inna Blitshtein
    18 Dec 2014 | 11:38 am
    Part I of this three-part series was an introduction to the mystery of SEO time spent and a glance off of on-page SEO efforts; Part II was all about how off-page SEO experts do what they do. Now it’s time to look at the final element in the SEO equation: Conversion Rate Optimization (CRO).   Conversion Rate Optimization Once you get your off-page SEO in order and the traffic starts coming in, you’re still not done — because if your site is only turning one in every hundred visitors into a customer, your SEO efforts are going largely wasted. You need Conversion Rate…
  • What do SEO Specialists Do All Day? Part II

    Inna Blitshtein
    13 Dec 2014 | 11:33 am
    In Part I of this three-part series, we talked about why you might have trouble wrapping your mind around what your SEO company is giving you for your money, and explained a little bit about the on-page SEO process. It’s time to get back into it, and talk about the next step in the process: off-page SEO.   Off-Page SEO Off-page SEO is the murky part for most companies who hire SEO specialists. That’s because there’s a lot of misinformation out there about the process. Here’s the truth: off-page SEO is all about building a set of powerful, natural(-looking),…
  • What Do SEO Specialists Do All Day? Part I

    Inna Blitshtein
    8 Dec 2014 | 11:30 am
    SEO is one of those industries that’s becoming more and more common as business niches become more specialized — the kind where you basically have to give an expert your money and trust that they’re doing their jobs. The problem with SEO is that it’s not a sure thing: it’s possible for you to invest in SEO, have your SEO guy do all of the work they intended to do exactly like they intended to do it, and not see the gain in traffic and conversions that you expected. It’s rare, but it does happen, and it can lead you to ask: what did you do for me all day?
  • How to Choose Experienced SEO Specialists

    John
    3 Dec 2014 | 2:31 pm
    If you’re running an ecommerce website, you know the value of SEO to drive traffic and increase revenue. You’ve very likely done some internet research to find an SEO specialist to optimize your website. The problem is there are literally thousands of providers that promise to produce almost magical results for very little money. How do you know which specialist is genuine and who’s just making false promises? We’ll talk about the qualities to look for and how to choose the right SEO professional for your needs. Just as in any other industry, experience matters. Look for a…
  • Why Your Website Needs Expert SEO Services

    John
    28 Nov 2014 | 2:33 pm
    SEO has been defined as a process that affects the visibility of websites and webpages in the “organic” search results. The SEO process involves the design, coding and content of any particular website. Strategies are designed to generate more traffic, build quality backlinks and increase the search engine ranking. There are a handful of site owners who have a good grasp of designing and implementing SEO strategies successfully, but most of us really need expert SEO services to get results and meet our business goals. We’ll talk about the benefits a skilled professional can bring to…
 
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    b-seenontop.com

  • Why Blogging Earns Traffic and Links

    donna@b-seenontop.com (Donna S. Duncan )
    26 Nov 2014 | 5:30 pm
    - Answers how and why blogging earns traffic and links to your website. Explains why that's important. The post Why Blogging Earns Traffic and Links written by Donna Duncan appeared first on .
  • What It Means To Be “Eligible To Rank On Google”

    donna@b-seenontop.com (Donna S. Duncan )
    17 Nov 2014 | 5:54 pm
    - Who doesn't want a top 10 ranking? The top 10 "eligible to rank on Google" pages earn 92% of the traffic. The top 3 earn 62. The post What It Means To Be “Eligible To Rank On Google” written by Donna Duncan appeared first on .
  • What It Means To Demonstrate Popularity and Authority On Google

    donna@b-seenontop.com (Donna S. Duncan )
    17 Nov 2014 | 5:51 pm
    - For your website and page content to rank above all others, you have to demonstrate popularity and authority on Google. You have to convince Google that people value and appreciate your content. The post What It Means To Demonstrate Popularity and Authority On Google written by Donna Duncan appeared first on .
  • Need To Know SEO For Small Business Owners

    donna@b-seenontop.com (Donna S. Duncan )
    6 Oct 2014 | 7:58 am
    - Avoid SEO frustration. FInd out what you need to know up-front so you can your align expectations with what's most likely going to happen as your site gets optimized. The post Need To Know SEO For Small Business Owners written by Donna Duncan appeared first on .
  • There Is No Such Thing As SEO Magic

    donna@b-seenontop.com (Donna S. Duncan )
    13 Sep 2014 | 4:28 pm
    - When people ask me about SEO for the first time, I often get the impression they're expecting to hear something about a "SEO Magic" - something ... The post There Is No Such Thing As SEO Magic written by Donna Duncan appeared first on .
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    Indian SEO Blog: Tips, Updates on SEO, SEM and Online Marketing

  • How to Improve Website Ranking with Backlinks

    Indian SEO Company
    11 Dec 2014 | 3:31 am
    If you are wondering about how to improve website ranking, then the first thing that you need to understand is how Google judges a site. Google’s algorithm changes hundreds of times every year and the search engine pays attention to a number of factors while determining website rank. However, the biggest factor that matters the most is the backlinks. Google not only counts the number of backlinks your site has, but it also evaluates the value of those links. So, 5 links from sites like Wikipedia and Mashable is far more valuable than 8 links from low quality sites. Veterans from any a SEO…
  • Think Twice about Your Link Building Strategies

    Indian SEO Company
    27 Nov 2014 | 4:32 am
    Link building is getting tougher these days as the world’s biggest search engine is evolving at a breakneck speed. Even 2-3 years ago, link building strategies were pretty basic, but now Google knows how to treat links based on their quality and trust. Does that mean link building is dead and no SEO company should spend any time on it? Well, the answer is both yes and no. Its yes, because the future of SEO is not just about links, it is much bigger and broader than that. At the same time, link building is and will not be dead because links will always be a factor for Google to decide the…
  • Comprehensive Google Penguin Recovery Guide

    Indian SEO Company
    14 Nov 2014 | 11:49 pm
    Websites often get penalized by Google when a new algorithm update is released and from the moment a client website loses its rank on SERP, the uphill battle of a SEO Company in India begins. Once a site is penalized, it is extremely important to take the necessary steps to recover the previous position. When a site gets penalized, first it loses visibility on Google search, next it loses traffic and eventually the conversion rate drops drastically. There are many techniques to recover from different SEO algorithm updates such as Panda, Penguin and Hummingbird, but it must be remembered that…
  • Techniques to Get Leads Online Using Long Tail Keywords

    Indian SEO Company
    4 Nov 2014 | 2:23 am
    Releasing algorithm updates every month has become a common practice of world’s largest search engine. Whether it is Panda, Penguin or Hummingbird, Google’s main concern has always been to keep the web free from spam. Since Google works as a bridge and connect users with quality content through the SERP pages, they hate to offer end users any meaningless reference. Every time a new SEO update is released, professionals working in a SEO company India get terrified because such algorithm updates hit the ranking of clients’ sites and they start blaming the service provider. One of the most…
  • Is Investing in Social Media Marketing Strategies a Good Idea?

    Indian SEO Company
    21 Oct 2014 | 12:49 am
    Marketing is the key to reach maximum number of customers and these days digital marketing is not restricted to websites anymore. Social media is very popular nowadays and gives you a universal platform to reach maximum number of potential customers. Sites like Facebook, Twitter, Google+ and Pinterest can help you connect with the customers emotionally and boost your brand image. If your company still does not have a Facebook or Twitter account, then you are simply allowing your competitors to beat your business. You can hire a SMM company for your social media marketing campaign or take care…
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    Riverbed Marketing Blog

  • How to Dominate the First Page of Branded Search Results

    18 Dec 2014 | 7:30 am
    Most people focus on getting their website to the first page for specific keyword phrases that relate to their business. While keyword rankings are an important goal, you also have to think about branded search results. In this post, we're going to look at ways to dominate the first page of search results for your brand name.
  • Should You Remove Backlinks If You Haven't Been Penalized

    17 Dec 2014 | 12:30 pm
    Website owners whose websites have lost search visibility due to a penalty or Google algorithm change targeting their link profile have had to invest a lot of time and effort into cleaning their backlink profiles. The question is, if your website has not been affected by a penalty or Google algorithm change, should you leave things alone or should you do a pre-emptive link purge to ensure that your website maintains its search visibility?
  • 5 Effective Keyword Optimization Strategies

    17 Dec 2014 | 7:00 am
    If you want to rank in search engines for specific keywords, then you will want to focus your online marketing strategy for those keywords. Of course, you'll have to do it carefully as Google has been cracking down on over optimization and other unnatural tactics when it comes to search optimization. The following are five effective ways to optimize your online presence for the keywords your customers are searching for.
  • Why You Should Choose WordPress for Search and Social Optimization

    16 Dec 2014 | 11:30 am
    When it comes to content management systems (CMS), over 45% of the top websites use WordPress. Even Google's own Matt Cutts chooses WordPress for his personal blog, stating that WordPress takes care of 80 - 90% of search engine optimization. In this post, we're going to look at the reasons why you should choose WordPress for optimum search and social media optimization.
  • Don't Let Customers Forget You with Remarketing

    16 Dec 2014 | 8:00 am
    Average conversion rates for websites range from 2% to 10%, depending on your industry and your conversion goals. If you have an exceptionally high conversion rate for visitor to lead of 30%, that still means that 70% of your visitors leave your website, possibly never return, and thus never convert.
 
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    The Web Hosting Bay

  • Human Resources organize this year Christmas Party…

    HostBay
    18 Dec 2014 | 8:22 am
    Christmas Party December 1…To All Employees I’m happy to inform you that the company Christmas Party will be held on December 23rd The post Human Resources organize this year Christmas Party… appeared first on The Web Hosting Bay.
  • Lobo v2.1 – Portfolio for Freelancers & Agencies

    HostBay
    6 Dec 2014 | 1:33 am
    Lobo is a new portfolio concept for creative agencies and freelancers. Graphic designers, illustrators, photographers or any kind of creative is now The post Lobo v2.1 – Portfolio for Freelancers & Agencies appeared first on The Web Hosting Bay.
  • im Event – Event & Conference WordPress Theme

    HostBay
    6 Dec 2014 | 1:31 am
    Work on WordPress 4.0.1 – Support Childtheme – Include Visual Composer $28 – Support Shortcode – Allow add extra fields for register The post im Event – Event & Conference WordPress Theme appeared first on The Web Hosting Bay.
  • NativeChurch v1.9.3 – Multi Purpose WordPress Theme

    HostBay
    6 Dec 2014 | 1:29 am
    NativeChurch is a powerful WordPress Theme designed & developed for Church, Charity, Non-Profit and Religious Websites and comes handy for Portfolio/Corporate Websites The post NativeChurch v1.9.3 – Multi Purpose WordPress Theme appeared first on The Web Hosting Bay.
  • WooCommerce Amazon Affiliates v7.0 – WordPress Plugin

    HostBay
    6 Dec 2014 | 1:27 am
    Turn your Woocommerce WordPress Store into a money profit generator! Advertise Amazon products on your Woocommerce website and earn advertising fees from The post WooCommerce Amazon Affiliates v7.0 – WordPress Plugin appeared first on The Web Hosting Bay.
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    Foster Web Marketing - Web Design, SEO, Video, Social Media & Inbound Marketing Solutions

  • Why "Free" Clip Art May Cost You Thousands of Dollars

    15 Dec 2014 | 8:12 am
    Despite the classic proverb, I think we can all agree that a picture isn’t worth a thousand words. On the other hand, a good illustration for your business website is clearly worth a couple of sentences—maybe even a paragraph. An appropriate illustration can clarify your intent, make your writing more memorable, and evoke a strong emotional response from the reader. That’s why we have long recommended adding graphics and photos to your content pages.Many of our clients and partners have taken our recommendations to heart, and found that the perfect image gives a significant…
  • Refresher Course: Comparing Adjectives

    8 Dec 2014 | 11:04 am
    One of the luxuries of the English language is our treasure-trove of adjectives. Now, you’ll remember that adjectives are descriptive words that modify—apply to or adjust the meaning of—nouns. Words such as sweet, glorious, bloodthirsty, timid, frothy, and vain are all adjectives. English abounds with adjectives. The thesaurus is packed with them. What’s not to love?For many years now, it’s been a maxim of good writing to avoid adjectives. “You want spare, lean prose,” say the critics (who apparently haven’t noticed that spare and lean are both…
  • LinkedIn for Lawyers

    5 Dec 2014 | 7:47 am
    LinkedIn is an excellent networking site for attorneys, and if you’re not using it, you could be missing an easy opportunity to promote your business in an effective way. Don’t you love it when marketing is made easy? Maybe you already have a profile, or maybe you’re just starting out. Either way, you need to make sure your profile is up-to-date and providing a positive image of your brand.Follow these steps to set up or refresh your LinkedIn profile.Include a profile image. Be sure it is professional looking, and your face is front and center. People want to put a face with…
  • How Businesses Can Make the Most of Charity Events

    24 Nov 2014 | 10:58 am
    Doing charitable work and sponsoring charity events are great ways to improve both your community and your bottom line. Each event in which you participate helps bolster your brand image and can even net you a new client, customer, or patient. And besides, it’s just plain good for you, for the community, and for the charity: a true win-win-win situation!To help you make the most of your charity efforts, we have created a detailed timeline. This timeline will show you exactly what you need to do and when to do it, and includes ideas on how to get your staff, social networks, and website…
  • Four Ways to Increase Facebook Engagement

    18 Nov 2014 | 12:19 pm
    As far as a marketing plan goes, many people tend to push social media to the bottom of the list. Unfortunately for those people, they are missing an excellent opportunity for engagement and brand awareness. Facebook, in particular, is a critical outlet for promoting content, engaging with your community, and branding your business.Why is Facebook So Important?More people are on Facebook than any other social media platform.Facebook offers the opportunity to share content in multiple forms and mediums. While it’s true that we all learn in different ways, there is no doubt that we are…
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    Full Techtricks - Best PC Tips and Tricks

  • Hostgator Discounts and offers during Black Friday/Cyber Monday

    Nitin Singh
    26 Nov 2014 | 7:48 am
    Hostgator celebrates totally different occassions timely. Black weekday sale is imminent twenty eighth November 2014. does one wish to get any smart net hosting throughout this black weekday sale? If affirmative then you'll purchase hostgator webhosting. Here during this post I’ll be about to share Hostgator Black weekday Sale seventy fifth off coupon codes. in the past once hostgator was started nobody thought that they’ll provide such an outsized discount on there hosting plans. however at Black weekday you'll get upto seventy fifth off totally different hosting plans. Click the button…
  • Download Kik for PC/Laptop Easily - How to guide-Kik for PC

    Nitin Singh
    4 Nov 2014 | 10:15 am
    There square measure several instant electronic messaging app for humanoid Smartphone, one amongst them is Kik traveler. it absolutely was Launched in 2009 by a bunch of scholars. however currently Kik traveler is one amongst the most effective and most used electronic messaging consumer within the Social world. Its not simply a electronic messaging app however you'll conjointly Share pictures, video, smiley, and lots of different options.Kik+messenger+for+PC+free+download Kik traveler encompasses a terribly Clean and customizable Interface, loaded with smileys and permits you to send…
  • The best way to Download Whatsapp for PC

    Nitin Singh
    26 Oct 2014 | 9:29 am
    The methods listed maybe you'll not find suitable, so you can visit this link to get to know how to Whatsapp for PC Download for Windows 7 or Whatsapp for Mac Whatsapp the globe most well liked and best electronic messaging Platform which might be used on robot, iOS, Symbian,Windows Phone.But what if all of your friends ar on whatsapp and you do not own a smartphone will cannot use whatsapp. however currently you'll be able to use whatsapp while not shopping for a rich smartphone.The factor you wish to use whatsapp is simply a Computer/Laptop and a web affiliation.So nowadays during…
  • How to Download Temple Run for PC easily

    Nitin Singh
    6 Sep 2014 | 8:29 am
    Temple Run one in all the foremost dependent game for robot. Its best responsive and run. however to Play Temple Run a pair of you do not ought to own associate degree robot device, you'll be able to Play Temple Run on your computer additionally. need to to understand How?Also See - Facebook Homepage Login Screen Temple-Run-2-for-pc So Guys these days i'll show the way to transfer Temple Run a pair of for computer. therefore before obtaining Started Let's grasp one thing regarding the sport. Temple Run is developed by Imangi Studio and also the game is crossed one hundred million +…
 
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    chatterbuzzmedia.com

  • Earned, Paid and Owned Media: Why You Need Them All

    Dhugal Gardner
    19 Dec 2014 | 12:06 pm
    Today’s consumer is tech- savvy and armed with a wealth of digital information that influences what they do and don’t purchase. Gone are the days when you simply paid for an ad to tell the consumer your product or service was good; now your brand must gain social approval in the digital sphere. Your customers’ attention must be earned. Earned Digital Media Earned digital media is the result of consumers interacting with your content and brand. It comes in the form of social media posts, mentions, tweets, shares, reviews, reposts, content picked up by third-party sites and…
  • Top 5 Majors for a Career in Digital Marketing

    Julia Thorncroft
    11 Dec 2014 | 1:00 pm
    Often considered a “new wave” in advertising, digital marketing is an increasingly popular career path. In most cases, digital marketing firms prefer versatile candidates who can complete tasks beyond their job description. The five majors listed below teach students both specific skills and versatility, making them an asset to any future employer. If you are looking to get into digital marketing, here are our top 5 majors to get you started in the right direction. 1. Marketing courtesy of Julia Thorncroft The marketing department pulls in a lot of students looking for digital marketing…
  • Instagram for Businesses

    Carly Brower
    26 Nov 2014 | 11:45 am
    For business owners, Instagram has the potential to dramatically drive traffic, sales and brand awareness. In the past 6 months, over 50 million users have joined the platform. However, business tactics for Instagram involve more than simply posting a photo every few days. Here are a few guidelines on incorporating Instagram into your social media strategy to showcase your business and engage your target audience. Share Compelling Content If your business is service-based rather than product-based, you may believe Instagram is not beneficial. However, Instagram is a great avenue for…
  • Staying HIPAA Compliant with Social Media

    Dhugal Gardner
    20 Nov 2014 | 12:10 pm
    The opportunities social media presents a healthcare marketing strategy are numerous and are the result of the changing nature of the patient journey. More and more patients are now turning to social media and search engines as they search courtesy of Purple Slog for reviews of providers and services, information on symptoms, and peer to peer discussions regarding health issues. As a healthcare professional, your goal is to be a part of this journey from the very beginning. An optimized website and proactive social media presence will attract new patients and assist in online discovery.
  • Facebook Advertising vs Google Display Network

    Dhugal Gardner
    14 Nov 2014 | 3:30 am
    Digital marketing has become an absolute must for businesses. In this article, we take a look at two of the best Internet platforms available to advertisers: Facebook and Google Display Network. courtesy of Marco Pakoeningrat     According to the most recent figures, Facebook has 1,317 million users worldwide generating over 1 trillion page views per month, while Google Display Network serves 1 trillion ad impressions across more than 2 million websites. So what do all these big numbers mean? Both Facebook and Google Display Network have tremendous advertising reach and potential.
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    Avatar » Blog

  • Essential Inbound Marketing Strategies

    Katie O’Neill
    24 Nov 2014 | 1:12 pm
    Inbound marketing should be an essential part of any online marketing campaign. It involves steering away from more traditional avenues of marketing in which you “buy” an audience, and more towards “earning” one. Inbound marketing takes more time and effort, but your reward is that you continue to see results over a longer period of time. Inbound Marketing Vs Outbound Marketing Inbound marketing and outbound marketing may seem like new terms to many business owners, however it’s extremely likely that you’re already doing one or the other already without…
  • 5 Most Important Link Building Posts of 2014

    Katie O’Neill
    23 Nov 2014 | 5:08 pm
    As any SEOer knows, link building is an ongoing battle that makes up a large part of the SEO campaign. Getting quality links isn’t easy – there’s no simple way to convince a site to link to you, so sometimes it’s necessary to dig a little deeper and sometimes come up with creative solutions. With Google constantly updating its algorithm, it’s also a constantly changing area, and it’s essential to keep up to date with information and findings so you aren’t using old and potentially harmful techniques. 2014 presented a number of changes and…
  • www vs non-www – Which Is Better?

    Mark Rocket
    17 Nov 2014 | 5:20 pm
    Web businesses and developers are constantly looking for new trends to make their brand stand out, appear fresh and modern, and appeal to an increasingly younger and web-weary audience. One such trend that has appeared recently is dropping the www and leaving just domain.co.nz as the entire address (e.g using http://site.com instead of http://www.site.com). These are commonly known as ‘naked domains’ and can be configured through most domain hosts, or by setting up a redirect. Though this looks slick and is on-trend, there are some considerations that may be relevant. Reasons For…
  • Newsletter Email Invitation

    Katie O’Neill
    23 Sep 2014 | 7:20 pm
    An email newsletter can be a great way to keep in touch with your customer base, as well as to market new products. When people to sign up to your newsletter, you gain an audience who has shown interest in your expertise. The best way to add to your email list is through contacts you’ve already made, such as customers, business contacts or associates. However, when inviting people to join your mailing list you need to do this with careful consideration to maximise the sign up rate. The key is creating a newsletter email invitation template that is friendly, engaging and clearly…
  • 8 Reasons Why You Need A Mobile Device Friendly Website

    Katie O’Neill
    7 Sep 2014 | 3:57 pm
    Mobile devices make up a significant portion of daily Internet usage, and this number only looks set to increase into the future as we integrate smart phones and tablets further into our lives. If you had a high street shop and 10 people out of a 100 had a bad experience, you’d probably do something about it pretty quick – and you shouldn’t think any differently when it comes to ensuring you have a mobile-ready site. Therefore, making sure your site works optimally for mobile users and provides an elegant viewing experience is more critical than ever. If you need further convincing,…
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    Rankjane

  • 7 Best, High Quality WordPress SEO Plugins with their benefits

    Keyur Lalani
    20 Dec 2014 | 7:51 pm
    Ask a website owner, what he wants for his website and he will promptly reply – “To rank higher on search engines”. This is what every website owner or blogger wants. No doubt, when it comes to building websites WordPress remains the top priority of bloggers and website owners. Even though WP core code is designed […] The post 7 Best, High Quality WordPress SEO Plugins with their benefits appeared first on Rankjane.
  • Correct These 5 Common SEO Mistakes To Boost Your Traffic

    Keyur Lalani
    15 Dec 2014 | 6:10 pm
    Undoubtedly WordPress has been excellently set up to get the best of Search Engine Optimization. That’s the reason why most of us are always reluctant to get away from the cozy comfort of WordPress and get the site hosted with third party. Also, transition to a third party means increased responsibility starting from the need […] The post Correct These 5 Common SEO Mistakes To Boost Your Traffic appeared first on Rankjane.
  • How To Get Maximum Traffic From Google Plus (Have Better Search Visibility For Blog)

    Keyur Lalani
    2 Dec 2014 | 4:37 pm
    Google is the search giant source for traffic. So leveraging Google Plus for SEO and search visibility will surely help your content marketing. Many people view Google Plus, as a social media website rather than viewing it as another user-created Google. Google Plus is a perfect blogging site for micro-bloggers. Like any other blogs, Google […] The post How To Get Maximum Traffic From Google Plus (Have Better Search Visibility For Blog) appeared first on Rankjane.
  • How to Audit Your Website for Improve SEO and Conversions [Infographic]

    Keyur Lalani
    23 Nov 2014 | 4:10 pm
    Website audit is crucial part for improve SEO and conversion. Auditing website will determine whether your site on the right track for achieving your goals. There are 2 main benefits for web audit Improving Conversion Improving Website Performance Enhancing SEO In order to help you with your website audit, I’ve created an infographic that shows […] The post How to Audit Your Website for Improve SEO and Conversions [Infographic] appeared first on Rankjane.
  • How to Perform SEO Audit [Website Audit/Checklist Template Included]

    Keyur Lalani
    17 Nov 2014 | 7:12 pm
    One thing I have noticed that most site are not optimized for search engines. Site owners not focus more on site audit. Research proves that site who perform SEO audit will rank better than the site who does not perform SEO audit. Process that check the health of your website in many areas called SEO […] The post How to Perform SEO Audit [Website Audit/Checklist Template Included] appeared first on Rankjane.
 
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    IDS Logic Blog

  • IDS Logic Culture Code – Do What You Love, Love What You Do!

    admin
    17 Dec 2014 | 3:51 am
    There is no denying the fact that any company’s success is determined by its culture, work ethics and the dedication of the employees to a large extent. Without a good and healthy corporate culture, superb work ethics and earnest dedication of the employees, a company may strive hard to succeed in this challenging and dynamic corporate world. At IDS Logic, these factors have helped us expand into an organisation that has thousands of happy customers globally and a company strength that is ever increasing. Let’s talk about the way things are done at our organisation, and how interesting…
  • Why Choose OpenCart for eCommerce Website Development?

    admin
    15 Dec 2014 | 10:01 pm
    Talk about something unconventional in the field of web development, and a discussion on OpenCart is sure to happen! With features that are hard to ignore, an interface that is absolutely easy to use and search engine friendliness that boosts the visibility of your website – there is a lot more for which OpenCart is famous in the present day. Experts believe that OpenCart eCommerce solutions can help any business to do wonders on the web. And we ‘Roger that’! Not just this platform is an open source eCommerce solution, but is also absolutely easy to manage and administer which means…
  • Manage Content & Give Your Users what they are looking for; all with CMS Technology!

    admin
    9 Jul 2014 | 9:39 pm
    There is no denying the fact that content management has become an inevitable necessity for the contemporary organizations. Making it sure that your website’s content is all organised and easily accessible is extremely important at present. You can go for a good and reliable content management system that meets all your varied needs and requirements, but will it serve the right purpose? Will your customers be able to find all the related content at one place? Well, that is a difficult but not an impossible task. When you go for such a CMS that lets you have all the related content at one…
  • A New Step to SERP Visual Design – Google Authorship Photos and G+ Circle no more in Search

    admin
    1 Jul 2014 | 12:45 am
    June 25th saw an update on Google, in which John Muller stated that Google has decided to get rid of author profile pictures and Google+ circle counts on desktop and mobile search. This actually broke the heart of many marketers as Google authorship’s was decided to be given a complete makeover. According to John Muller, the authors will still have their names mentioned in the search results and they will be connected to their Google+ profile, but the photo and the social will stay hidden. However, the ray of hope here is that those who will appear in Google News results will have a small…
  • Online Lead Generation Through App Development

    admin
    12 Jun 2014 | 1:45 am
    I am sure; you would have never imagined that lead generation would become such an interesting thing or an art. With the advent of mobile apps, there has opened an entire ocean of possibilities. Conventional lead generating pages are no longer capable of sending satisfying results. As competition heats up, business owners search for alternative strategies for generating quality leads and the first thing to strike their minds is the mobile apps. How they can generate leads for our business? Among different kinds of apps, marketing apps work best in terms of lead generation. Unlike native apps…
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    Digital Direct » Blog

  • 5 SEO tools your online marketing consultant MUST have

    Copley Sutton
    8 Dec 2014 | 12:09 am
    Imagine approaching your SEO consultant and asking him or her if they have the right tools for the job. Mentioning the following five tools will make your online marketer realize that you know your stuff, and that they need to step up their game if they want to retain you as a client/employer. MOZAny online marketer or SEO consultant who doesn’t recognize MOZ tools as an essential is probably new to the industry, or simply unqualified to be in it The range of tools within MOZ’s arsenal will help your consultant perform the following, SEO related tasks. All of these tasks are…
  • SEO for garden services

    Lazlo le Roux
    4 Dec 2014 | 1:32 am
    This morning I started looking around for a garden service to help keep things a bit neater at home. To be honest, the search process was a bit frustrating. So, being an SEO expert, I decided to write about ways in which the industry could improve their visibility and user friendliness. Know your search termsThe first thing I did was run to my computer (not the Yellow Pages) and open up my Google page. The search term I decided on was “garden services Randburg” which is a common term used among South Africans.While doing this, I realized that there are probably many South African…
  • 7 Skills you need to be an SEO consultant

    Lazlo le Roux
    28 Nov 2014 | 6:17 am
    An understanding of best SEO practices and how these contrast with black hat tacticsProper SEO consultants aren’t still wasting their time trying to trick Google into ranking their clients. However, they are fully engaged in creating content and building systems that appeal to their clients’ desired demographics. A willingness to grow with the industry as it evolvesSEO changes as often as Google releases new updates—which is fairly regularly. Staying up to date with these changes is fundamental to the success of any SEO campaign. Companies who think they know it all will inevitably…
  • How to get the type of clients you want

    Copley Sutton
    25 Nov 2014 | 2:12 am
    Many experts find themselves in an industry where they are forced to provide products and services they dislike. The reason for disliking your product may be because of inconvenience, the type of client, or simply because it’s too much work for too little money.  Here’s how you can change your business model to suit your own tastes. Targeting your preferred demographicIt’s very likely that the product or service you want to punt will appeal to a certain demographic within your market. That’s why your main objective should be to target that demographic. But how?The only way…
  • Interview with an SEO expert

    Copley Sutton
    17 Nov 2014 | 12:46 am
    Someone who eats, sleeps and breathes SEO seven days a week is Lazlo le Roux of Digital Direct. I managed to stop him in between his busy day and ask him a few questions about the industry. Here’s what he had to say. What would you say is the biggest challenge within the world of online marketing today?To get it right! The biggest problem we face in South Africa is the poor quality of online marketing managers, SEO specialist & PPC managers.Almost everyone can do online marketing, but not everyone can get it right. In most cases they end up messing it up for people like us to fix…
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    WooRank Blog

  • How To Recover From A Penguin Penalization

    Rob Trustlove
    21 Dec 2014 | 11:30 pm
    By now, you’ve probably heard all about Google’s algorithms. If you’re not familiar with Panda, Penguin and Hummingbird (the algorithm’s cutesy code-names), be sure to read this excellent, in-depth guide. Google’s not-so-fluffy algorithms have been sending the SEO community into a spin since 2011, when the first (Panda) went live. And frequent updates have continued to wreak havoc on unsuspecting websites. If you’ve been hit by an algorithm penalty, it may feel like it’s the end of the road. Watching your rankings tank and your organic traffic decline can be devastating, but it…
  • 5 Small Business Tips On Social Media Optimization

    Rob Trustlove
    17 Dec 2014 | 11:40 pm
    The notion of social media optimization was conceived in a blog in 2006 by Rohit Bhargava. This was before Twitter, Foursquare, Instagram and Google+ existed. And before Facebook launched the numerous features it now offers. And yet, it completely revolutionized the way marketers used social media. Eight years down the line and social media optimization continues to be as important now as it was then. This is true for large corporations and small business alike. In this article we’ll be delving deeper into social media optimization for small businesses and passing on insider tips and…
  • 10 Types Of Email Newsletters Local Businesses Send (With Examples)

    Javier Sanz
    14 Dec 2014 | 11:30 pm
    If there has been a successful way of sending your message across to your target audience in the digital marketing world, email marketing has always been on top of the list. There are three main reasons to adopt email newsletter marketing and they are: Improve brand and customer relationship. Promote and grow your business. Educate your audience. Listed below are examples of email newsletters classified under ten categories. Take a look at each of these examples and observe how these businesses are rather efficiently able to retain and build their email lists and grow their business…
  • Digital Agencies: 9 Ideas To Fill Your Client Pipeline

    Divi Fernando
    10 Dec 2014 | 11:30 pm
    Making sure your client pipeline is full and flowing does not necessarily mean acquiring new projects. Make sure you take full advantage of selling your services/products to your existing clients. The key is to persist in your sales and marketing efforts even if you have enough incoming projects for the time being. Since prospects often take some time to convert, consistency is key. Let’s take a look at nine smart ways to win more business from previous clients on a regular basis and keep your client pipeline full all the time. 1. Up-sell To Existing Clients Up-selling is crucial…
  • How Will Changing IP Addresses Impact SEO?

    Rob Trustlove
    7 Dec 2014 | 11:30 pm
    Never has something so simple as a string of numbers inflicted as much fear and confusion as IP addresses. Add SEO complications into the mix and you’ve got some very frustrated webmasters. IP addresses are a little complicated – they’re hardworking things after all. But there’s no need to fear them. In this blog post we’ll explain what IP addresses are and what you can expect if you decide to change yours. Spoiler alert: it’s a lot simpler than you’d think! Firstly, What Is an IP Address? Every machine connected to the internet – including your personal computers and…
 
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    Linkody's Blog

  • The complete guide to online lead generation

    George Mathew
    4 Dec 2014 | 6:29 am
    Gone are the days when computers would make us feel like old Jurassic fossils. In this era of globalization, almost everything, ranging from schooling to business to dating has embarked on an online trend. Indeed, hosting a website is no longer the issue these days; the issue is how visible you are online. This has led to proliferation of website design and development services. And all of them need leads. For this reason, lead generation is a crucial service that is demanded by all those who have an online presence. Today, we are going to shed some light on how you can get more customers…
  • How To Launch A Successful Blog in 8 easy steps

    George Mathew
    24 Nov 2014 | 8:32 am
    Launching a blog can be a daunting process. From just finding a suitable name, to those tentative first posts, the whole blogging atmosphere can feel almost terrifying. But it needn’t be stressful. Here’s our ‘How To’ guide on how to launch and maintain a successful blog. 1. Choose a Topic Before launching into the blog making process, it’s important to decide whether you intend for your blog to have a running theme. You hold a greater chance of success if your blog regularly covers related topics, rather than jumping from one topic to another without any logical…
  • The future of link building

    George Mathew
    14 Nov 2014 | 2:28 am
      Search engine optimization has not become any easier with the passing of time. It is still the tricky game it has always been. Today it’s becoming increasingly complicated by the prospect of having to keep up with Google’s many changes. They say it’s risky. However as Warren Buffett puts it aptly, “Risk comes from not knowing what you’re doing.” Indeed, SEO is much the same as investing in stocks. Search Engine Optimization today runs largely on speculation, with many people placing their hopes in the hands of a few professionals that are capable of…
  • The Complete Guide for Your Twitter Marketing Campaign

    George Mathew
    7 Nov 2014 | 6:05 am
    Are you an online marketer who is thinking of adding Twitter to your marketing arsenal? Are you looking to drive more traffic and boost your brand relevance? Perhaps you are already using Twitter, but now with an intent to maximize its potential and bring in more revenues. It is undeniable that Twitter is one of the biggest players out there. According to surveys conducted by Ragan Communications, Twitter is a goldmine for brands. Source *Almost 80 percent (79 percent) of Twitter users are more likely to recommend brands they follow. *Sixty-seven percent of Twitter users are more likely…
  • 30 free Social Media Marketing Tools for Business

    George Mathew
    29 Oct 2014 | 9:00 am
      The advent of the internet has made marketing easier. Just think about it, with the internet you can reach reach millions of people through their computer screen and sell them stuff. Now, online marketing has become a lot easier thanks to great social media tools that can help you put your marketing on autopilot. Here is a selection of the 30 best social media tools for business. These tools have a free version as well as premium paid versions. These social media tools help you to market your services without any kind of effort. Go through a detailed study of these 30 free social…
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    Avanti Vision Digital Marketing Blog

  • Blurring the Line Between Sales & Marketing

    5 Dec 2014 | 1:06 pm
    Customer (business or individual) behavior is rapidly changing. A wealth of knowledge is immediately available to people, just a swipe or click away. Laptops, tablets, and smartphones have changed the game, and it’s not going to change back. The customer is in control by doing most of the leg work formerly done by Sales, putting the ball in Marketing’s court. The line between Sales and Marketing used to be bold. Neither could, or wanted to do, the other’s job. Now, that line is blurring as potential customers are armed with more information - companies must evolve or perish. In order…
  • Tree Service Marketing for Dramatic Growth, 4 Tips to Start

    25 Nov 2014 | 10:53 am
    Whether you’re the owner of an established, exceptional tree trimming and removal service or have just recently started your business in this highly-competitive industry, your goals are the same:
  • What You Should Know About Closed Loop Marketing?

    19 Nov 2014 | 4:24 am
    Whether you’re at the helm of a family-owned brick-and-mortar business in Philadelphia or the Marketing Director of a world-wide corporation, it’s essential not only to develop relevant marketing initiatives that reflect your brand, but also to identify exactly from which of your marketing channels customers find their way to your company. By being able to both launch engaging marketing efforts and analyze how that traffic got to your company website, you not only affirm the value of your marketing campaigns, but also gain invaluable insight into how and where to invest your marketing…
  • 5 Common Mistakes Many Philadelphia Web Design Companies Make

    22 Sep 2014 | 7:27 am
    As with all major decisions for your business, taking the time to do your due diligence before you hire a service to help you bring your marketing plans and business goals to fruition will be time well-spent.  Choosing the right web design company is no exception; in fact, since your company’s presence on the Internet has the power to launch your business to wonderful new heights, the web design company you hire to create this essential marketing tool needs to be experienced, creative, innovative, and quality-focused. Unfortunately, however, even many of the well-established…
  • 7 Lies Philadelphia SEO Companies Like to Tell

    3 Sep 2014 | 8:29 am
      Whether you are a business owner or the marketing director for your employer, you know that your company’s website is important for lots of reasons: to have an online presence, to provide information and demonstrate your expertise in your particular industry, and to secure new and repeat business.  While these reasons for creating and maintaining an engaging, informative, and effective website are all indisputable, how you choose to present content and information on your website is debatable. However, some Philadelphia SEO Companies won’t agree; they’ll swear there’s…
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    iRISEmedia.com

  • Top 10 Bizarre Survey Finds

    Emerson Palomo
    18 Dec 2014 | 12:55 pm
    How much confidence do you have in surveys? Do you believe everything you are told without questioning it or giving it a second thought? Read through the following 10 survey finds and see if these facts change your perspective on surveys. Feel free to share, embed, and like this video.
  • How To Turn Facebook Reviews On and Off

    Alex Noudelman
    17 Dec 2014 | 12:53 pm
    Do you have a negative review on Facebook you would like to hide? Are your customers having trouble leaving a positive Facebook review because the tab is inexistent? It’s very easy to turn Facebook reviews and rating stars on or off. If you’ve never done it before, then it may be tough to figure out on your own. The tips are only applicable to local Facebook business pages that have reviews and ratings because they require a physical address. Here are the steps you will need to take to turn Facebook Reviews tab on or off: Login as admin to the Facebook business page. Click the “About…
  • Q & A With Mark Zuckerberg

    Alessa Brauckmann
    17 Dec 2014 | 7:02 am
    Due to the successful event in November, Mark Zuckerberg, founder of Facebook decided to do to another Q&A event, this time in Menlo Park, California. This type of interaction with the public is valuable for Zuckerberg because it provides insight on the questions, thoughts and doubts regarding Facebook. It provides valuable information so that he and his team can improve the platform. So, what did we learn about Facebook and Mark Zuckerberg? Will Facebook introduce the “dislike”-button? Despite the wish of many users, Facebook will not introduce a “dislike” button. According to…
  • The Teen Wolf of Wall Street Made It All Up

    Alex Noudelman
    16 Dec 2014 | 11:33 am
    Yesterday, New York magazine published an irresistible story about a 17 year old NY high school student who made a fortune investing in the stock market. The reporter even disclosed the exact number he was making, “Though he is shy about the $72 million, he confirmed his net worth in the ‘high 8 figures’”. In an exclusive interview with the New York Observer last night, the Teen Wolf of Wall Street, Mohammed Islam, admitted to fabricating the entire story. He and his friend Damir Tulemaganbetov, who was also featured in the story, hired crisis PR firm, 5WPR and lawyer Ed Mermelstein…
  • “Money Never Sleep” Queens Teen Earns $72 million Trading Stocks on Wall Street

    Alex Noudelman
    15 Dec 2014 | 2:13 pm
    What will it take to make millions? How old do you have to be in order to be considered successful? These lingering questions you have can be easily answered by the ‘Teen Wolf of Wall Street’. The person you are about to meet is very much like Jordan Belfort, Leonardo DiCaprio’s character in “The Wolf of Wall Street”. A Grade 12 Stuyvesant High School student from Queens, NY made tens of millions of dollars by trading stocks on his lunch breaks; $72m to be exact. The earnings were reported in today’s issue of New York News & Politics Magazine. The student’s name is Mohammed…
 
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    iRISEmedia.com

  • Top 10 Bizarre Survey Finds

    Emerson Palomo
    18 Dec 2014 | 12:55 pm
    How much confidence do you have in surveys? Do you believe everything you are told without questioning it or giving it a second thought? Read through the following 10 survey finds and see if these facts change your perspective on surveys. Feel free to share, embed, and like this video.
  • How To Turn Facebook Reviews On and Off

    Alex Noudelman
    17 Dec 2014 | 12:53 pm
    Do you have a negative review on Facebook you would like to hide? Are your customers having trouble leaving a positive Facebook review because the tab is inexistent? It’s very easy to turn Facebook reviews and rating stars on or off. If you’ve never done it before, then it may be tough to figure out on your own. The tips are only applicable to local Facebook business pages that have reviews and ratings because they require a physical address. Here are the steps you will need to take to turn Facebook Reviews tab on or off: Login as admin to the Facebook business page. Click the “About…
  • Q & A With Mark Zuckerberg

    Alessa Brauckmann
    17 Dec 2014 | 7:02 am
    Due to the successful event in November, Mark Zuckerberg, founder of Facebook decided to do to another Q&A event, this time in Menlo Park, California. This type of interaction with the public is valuable for Zuckerberg because it provides insight on the questions, thoughts and doubts regarding Facebook. It provides valuable information so that he and his team can improve the platform. So, what did we learn about Facebook and Mark Zuckerberg? Will Facebook introduce the “dislike”-button? Despite the wish of many users, Facebook will not introduce a “dislike” button. According to…
  • The Teen Wolf of Wall Street Made It All Up

    Alex Noudelman
    16 Dec 2014 | 11:33 am
    Yesterday, New York magazine published an irresistible story about a 17 year old NY high school student who made a fortune investing in the stock market. The reporter even disclosed the exact number he was making, “Though he is shy about the $72 million, he confirmed his net worth in the ‘high 8 figures’”. In an exclusive interview with the New York Observer last night, the Teen Wolf of Wall Street, Mohammed Islam, admitted to fabricating the entire story. He and his friend Damir Tulemaganbetov, who was also featured in the story, hired crisis PR firm, 5WPR and lawyer Ed Mermelstein…
  • “Money Never Sleep” Queens Teen Earns $72 million Trading Stocks on Wall Street

    Alex Noudelman
    15 Dec 2014 | 2:13 pm
    What will it take to make millions? How old do you have to be in order to be considered successful? These lingering questions you have can be easily answered by the ‘Teen Wolf of Wall Street’. The person you are about to meet is very much like Jordan Belfort, Leonardo DiCaprio’s character in “The Wolf of Wall Street”. A Grade 12 Stuyvesant High School student from Queens, NY made tens of millions of dollars by trading stocks on his lunch breaks; $72m to be exact. The earnings were reported in today’s issue of New York News & Politics Magazine. The student’s name is Mohammed…
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    Big Red SEO - Omaha SEO and Web Design » Blogs and Articles

  • Our Local Web Designers Discuss Parallax Design

    Kim at Big Red SEO (The Omaha SEO Company)
    5 Dec 2014 | 6:28 pm
    The word “Parallax” might sound like next year’s summer sci-fi blockbuster (move over, Interstellar), but really it’s a website design feature that’s been getting very popular over the last year or so. It’s also pretty controversial in the world of search engine optimization, because although websites with parallax scrolling often look cool, they aren’t the […] The post Our Local Web Designers Discuss Parallax Design appeared first on Big Red SEO - Omaha SEO and Web Design.
  • What Soft 404 Errors Mean for Your SEO Efforts

    Kim at Big Red SEO (The Omaha SEO Company)
    3 Dec 2014 | 7:27 am
    If you’ve done some digging into Google Webmaster Tools, you may have seen something called a soft 404 crawl error show up in your reports. If you don’t know what a soft 404 is, and don’t know if you should worry about it, our search engine optimization team at Big Red SEO is here to […] The post What Soft 404 Errors Mean for Your SEO Efforts appeared first on Big Red SEO - Omaha SEO and Web Design.
  • A Local SEO Company’s Tips to Convert Customers

    Kim at Big Red SEO (The Omaha SEO Company)
    1 Dec 2014 | 6:01 am
    No matter how great your sales funnel is, not every visitor who comes to your website is going to follow the path you want them to. There will be bumps and snags along the way, but just because your prospects don’t immediately convert into customers doesn’t mean that you have to abandon them. Our local […] The post A Local SEO Company’s Tips to Convert Customers appeared first on Big Red SEO - Omaha SEO and Web Design.
  • How to Configure Goal Tracking in Google Analytics

    Kim at Big Red SEO (The Omaha SEO Company)
    28 Nov 2014 | 6:05 am
    When you’re first starting to dig into Google Analytics, the wealth of information available can get a bit overwhelming. You know that the information is useful, but maybe you just don’t know how to put it together into something that makes sense to you. If this feeling is familiar to you, you’re not alone! Many […] The post How to Configure Goal Tracking in Google Analytics appeared first on Big Red SEO - Omaha SEO and Web Design.
  • A Local SEO Company’s Top 3 Ecommerce Mistakes

    Kim at Big Red SEO (The Omaha SEO Company)
    26 Nov 2014 | 6:34 am
    If you’re setting up an ecommerce website for your business, it’s easy to make small mistakes right from the start that can end up losing you a lot of money. For instance, our local SEO company has seen many business owners make the mistake of relying solely on “all-in-one” solutions for ecommerce instead of custom-tailoring […] The post A Local SEO Company’s Top 3 Ecommerce Mistakes appeared first on Big Red SEO - Omaha SEO and Web Design.
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    SEO & Online Marketing Tips | Brad Tollefsen

  • Common Blog Style Issues You’ll Run Into

    Bradley Tollefsen
    13 Dec 2014 | 9:18 am
    This post isn’t as focused on SEO, like many that I have done in the past, but it will be useful to anybody who is creating online content. As my management team reminds me all the time, I am not a fantastic writer. As I was researching the best answers to common issues that I […] The post Common Blog Style Issues You’ll Run Into appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Everything You Need to Know About Panda 4.1

    Bradley Tollefsen
    11 Dec 2014 | 8:20 pm
    You know what nobody says after a Google algorithm update? “I can’t find that great, well written piece of content online anymore!” That’s because great content usually provides a lot of value to its readers, which will be shared socially and naturally build a well-balanced profile. These factors are fantastic for SEO and will protect […] The post Everything You Need to Know About Panda 4.1 appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • 3 Google Display Networks Advertising Tips You Didn’t Know

    Bradley Tollefsen
    5 Nov 2014 | 7:17 pm
    The Google Display Network (GDN): or “The Other AdWords Network” Many AdWords practitioners know enough about the GDN, or are turned off by it after their first attempt because they just aren’t getting the same results as they are from search campaigns. If they knew more about these tricks, they might give it a second […] The post 3 Google Display Networks Advertising Tips You Didn’t Know appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Facebook Ads Not Adding Up?

    Bradley Tollefsen
    11 Oct 2014 | 12:16 pm
    The Problem: Facebook Clicks are Matching Analytic Sessions I recently noticed a concerning trend across a number of my clients: The amount of visits that they were receiving from Facebook in Google Analytics was only 30-50% of the clicks that they were paying for from Facebook. The differences were glaring and far more than the […] The post Facebook Ads Not Adding Up? appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Strategies That Increased My Blog Traffic in September

    Bradley Tollefsen
    2 Oct 2014 | 10:15 am
    At the beginning of September, I had some ambitious expectations for my blog. I was reflecting on Augusts 18 visitors and thought “Brad, you could probably reach 50 this month”. At the time I thought it was a realistic goal, but would require posting more often and even *gasp* sharing my posts in my social […] The post Strategies That Increased My Blog Traffic in September appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
 
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    Law firms Marketng, Lawyers Branding, Law firm website design , Law firm SEO

  • Marketing Tips for Law Firm

    16 Dec 2014 | 12:17 am
    In many small to mid-level law firms, marketing creativity are sporadic at best, as the day-to-day difficulties of running the firm and making client's needs take priority for law firm marketing. Law firms need a well plan with specific goals and strategies to achieve your goal. You can consider your current marketing activity by answering following questions:1. What are the plans for better to generate new business?2. What are you doing to get new clients, and how well it is it working?3. Have you achieved your goals previously? 4. Who is the local competitor, and how is it affecting your…
  • Legal advice for free is it safe or not

    3 Dec 2014 | 2:20 am
    The legal issue related advice is more costly. As a lawyer, before entering into the business, they have already completed their degree as well as training course after that only they get an experience to guide their clients. The advice is the product of the lawyers. They get profit or earn money by the way of giving advice to their clients. If a person needs a free legal advice, then they need to search a lawyer for giving their advice with free of cost. Most of the advocates are not willing to give free advice. Anyone can get an online legal advice from a legal lawyer or community…
  • Divorce Procedure India – Legal options

    20 Nov 2014 | 11:36 pm
    Are you searching for a divorce? Then you are may be concerned about the legal consequence. What should you do?  Are you hiring a divorce lawyer? An arbitrator? A divorce mediator? Let us see.Lots of legal quarries about divorce may be raised in your mind and this article will give you the way to find the divorce procedure. From this you can able to take a good and right decision, also get an idea of your prospect life. What kind of legal decision you may select, when you need a divorce? • Traditional Divorce. In a traditional divorce, emotions are big and both are seeking for the…
  • Free Legal Advice Online

    29 Oct 2014 | 7:40 am
    When you are looking for help somebody with a legal matter, go with free legal advice you can get valuable and trustful information from professional lawyers. The World Wide Web offers a huge number of free legal advice on websites and blogs for almost any type of legal matter conceivable. Here are some tips for finding free legal advice online.Search and Find a legal consulting website that is relevant to your specific situation. Law is a complicated subject matter that can significantly differ according to the case, location, and other variables. Make sure free legal advice or free…
  • Enhance your law firm online marketing

    23 Oct 2014 | 12:53 am
    Most of the law firms are now paying attention in the creation of their own good - looking web site for a lawyers branding. How many law firms have time to create their site, but it helps to obtain more new customers.  Here are some  instructions to make your law firm website with more engaging, also will definitely attract large number of customers. Establish Trust Quickly When a person searches for a free legal advice online, and have to find  whether that person is capable for your expectations or not. Then, in your website the home page or a landing page should…
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    SEO Blog for Internet Marketing Resources & News by Alok Raghuwanshi

  • Infographic: The Perfectly Optimized Page

    Alok Raghuwanshi @ Hire Professional SEO Expert
    5 Dec 2014 | 12:01 am
    An Infographic that provides a list of key points to consider in optimizing a website for search engines. Questionable as always, but interesting anyway … Our Infographic on Friday proposed today by the site QuickSprout and list some basic reminders about SEO optimization of a page and a website: keywords, title tag, URL, content, links, etc. Some items may be debated (where H1-H6 tags Geographic location – up / down – a word into the page is it really important Is it really over 2000 (!!) words? ? a page Etc.), but it is anyway the case of all the graphics of this type :))…
  • Facebook Introduces New Video Tool

    Alok Raghuwanshi @ Hire Professional SEO Expert
    15 Nov 2014 | 2:48 am
    Facebook has launched its users is another great feature. This new feature is a video tool that Facebook ‘Say Thanks‘ named. According to Facebook, users view the video sharing urge to launch this new tool. Timeline of my special friends with the help of this tool, users can post by a particular video can share as well. If you want to send something special to a friend, or if you want to feel something special can take the help of this tool. Facebook.com/thanks page you will go on to make the video. First you choose a pre-view would make a special friend. After which you have to…
  • 10 Tips for Creating the Perfect Tweet that will get Retweeted

    Alok Raghuwanshi @ Hire Professional SEO Expert
    1 Nov 2014 | 1:04 am
    Tips On Creating the Perfect Tweet Twitter, the social network of short news items, is one of the queens of the social media world, and learn how to create tweets success is essential for today’s businesses. To help in this task are ten simple tips from a study quoted below: Use hashtags and links. Do not use too many hashtags: tweets more than two hashtags are 32% less attention. Longer tweets: tweets are 120 characters work best, those containing less than 60 have a third less engagement. Use the click: include the word click hyperlinked helps improve the success of the tweet by 35%.
  • Google’s John Mueller Declares ‘Google Toolbar PageRank Is Finally Dead’

    Alok Raghuwanshi @ Hire Professional SEO Expert
    8 Oct 2014 | 5:53 am
    RIP Google PageRank – Toolbar Data Not To Update Again  Google Webmaster trend analyst John Mueller on Monday has officially announced the end of the Google Toolbar Pagerank. Last PR update came 10 months ago on 6th december 2013 Bottom Line: – It is clear that little green bar becomes useless for a long time, provided, it may upset a bunch of “SEO” judging by the emails received for exchanging links based on “PR” Some Old Stuffs: – New Google Toolbar PageRank Update – 6th December 2013 Confirmed Toolbar Pagerank Update 4th February 2013 Google PageRank Update…
  • Google’s Pierre Far: New Google Panda 4.1 Update On Sept 25, Impacting 3-5 % of all Searches (It’s Official)

    Alok Raghuwanshi @ Hire Professional SEO Expert
    26 Sep 2014 | 4:10 am
    Google Panda 4.1 Now Rolling Out; A New Panda Algorithm On Thursday, Google began rolling out their Panda 4.1 update designed to punch thin or extremely poor content. A Google Pierre Far, Webmaster Trends Analyst confirming via Google+ It’s Official. Panda 4.1 has officially hit the Google search results Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week. Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely.
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    Peter Wootton SEO

  • AdSense Revenue Sharing Sites

    Peter Wootton
    17 Dec 2014 | 5:42 am
    How To Make Money Without A WebsiteYouTubeThe YouTube Partner Program provides creators with resources and opportunities to improve skills, build fan bases and earn more money.AdSense allows YouTube partners to get paid for monetising their videos.WebAnswersWebAnswers is a question and answer website similar to Yahoo Answers… except that you earn money through the Adsense revenue.The more questions you ask/answer, the more money you can earn.Grow Rich ForumGrow Rich Forum is a revenue sharing forum that reward their active members. Members can add their Adsense publisher details and…
  • Landing Page Optimisation

    Peter Wootton
    17 Dec 2014 | 5:29 am
    What You Should Be Testing & WhyWhy is it important to test your landing pages?4 sec = time you have to capture your landing page visitor’s attention.Exit = The Landing Page is the stage in the campaign funnel most vulnerable to abandonment.To ensure you getting the maximum return on your marketing investment72% Percent of marketers who are not testing landing pages, who also failed to measure any meaningful ROI from landing page optimisation effortsOptimisation is 400x more likely to show a positive impact on P&LThe more you test And optimise, the better your conversion rates…
  • 6 Ways To Avoid SEO Penalties

    Peter Wootton
    17 Dec 2014 | 5:11 am
    No one has a crystal ball, but we’ve seen enough of the signs to create a roadmap of where we believe SEO is heading.Listen To The CrowdAllow people to rate and review your products or services. It can be good for your business and your SEO rankings.Don’t Just SellBecome an information resource with high quality, original content, or you will soon become invisible.Be SocialGoogle is already pulling in social content from their “owned” social channels. Bing is already pulling in content that is being shared by your social graph into search results.Pay UpSEO is an earned…
  • On-Page SEO: Anatomy of a Perfectly Optimised Page

    Peter Wootton
    17 Dec 2014 | 4:43 am
    When it comes to on-page SEO, I’m sure you’ve heard enough about meta tags and keyword density for one lifetime. Here’s a more comprehensive guide to On-Page SEO to help get your pages ranking as best they can.Leverage SEO Friendly Permalink URLsYou want your page’s URL’s to be short and keyword rich. Avoid ugly URs, like peterwoottonseo.com/p=123. Google has stated that the first 3-5 words in a URL are given the most weight.Goal = Start Title With KeywordYour title tag is the most important on-page SEO element. An SEOMoz study found that pages that started their…
  • The Best WordPress Themes 2015

    Peter Wootton
    25 Nov 2014 | 2:49 am
    The post The Best WordPress Themes 2015 appeared first on Peter Wootton SEO.
 
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    markITwrite | RSS Feed

  • SmartMunk: The Voice Of The Customer Intelligence

    John Waldron
    12 Dec 2014 | 6:33 am
    You may have heard about the Web Summit held in Dublin in November this year. Well, markITwrite were lucky enough to get invited along. We met and mingled with over 27,000 other tech and web professionals and enthusiasts from all over the world who also made the pilgrimage. All the big players were of course there – Apple, Microsoft, Amazon, ... Read More The post SmartMunk: The Voice Of The Customer Intelligence appeared first on markITwrite. Tags:  SmartMunk, Web Summit 2014 Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a…
  • 10 Skills Every Entrepreneur Needs

    Kerry Butters
    11 Dec 2014 | 6:32 am
    In the past few years, it’s begun to feel a little like entrepreneurship is solely the domain of tech start-ups. Silicon Valley is the place to be if you want to attract the kind of funding that makes worldwide news and at times, it seems that a product doesn’t even have to be very good in order to obtain 6-figure ... Read More The post 10 Skills Every Entrepreneur Needs appeared first on markITwrite. Tags:   Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:    Google +1…
  • Discover the Best Hotels with Travelmyth

    John Waldron
    10 Dec 2014 | 8:19 am
    In the latest in our Web Summit series, we take a look at Travelmyth, a new engine that allows you to search for destinations that suit you around the world. Stefanos Vasdekis was Travelmyth’s representative at the Web Summit, who we met on the first day. Now, we were lucky enough to stay with Kerry’s family on our trip to Ireland, ... Read More The post Discover the Best Hotels with Travelmyth appeared first on markITwrite. Tags:  Travelmyth, Web Summit 2014 Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might…
  • A Beginner’s Guide To Web Hosting

    John Waldron
    9 Dec 2014 | 5:31 am
    Most people have heard of web hosting, though few really understand what the term means. Indeed, it’s a rather sticky little term to get your head around, especially if you’re relatively new to the internet in terms of site building or establishing an online presence for you and your business. But, whether you’ve fully got to grips with the term ... Read More The post A Beginner’s Guide To Web Hosting appeared first on markITwrite. Tags:  web, Web Hosting Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be…
  • Moovly: Video Animation for Everyone

    John Waldron
    2 Dec 2014 | 3:29 am
    Heard about the Web Summit held in Dublin in November this year. Well, markITwrite were lucky enough to get invited along. We met and mingled with over 27,000 other tech and web professionals and enthusiasts from all over the world who also made the pilgrimage. All the big players were of course there – Apple, Microsoft, Amazon, Google to name ... Read More The post Moovly: Video Animation for Everyone appeared first on markITwrite. Tags:  moovly, Web Summit 2014 Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might…
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    seotrickz.com

  • How to Activate Windows without product key

    Chand
    26 Nov 2014 | 10:05 pm
    Windows 7 Loader Activator and Windows 10 Loader Activator allows you to activate your window within minutes. Here are the guidelines on the best way to utilize it.Learn Step by steps  to Install Window 7 from CD/DVDFollow Instructions to activate windows 7 and 10 versions:First temporary disable your anti-virus programs. (Since most antivirus programming won’t permit to modify windows files).Download windows 7 loader from, to download click here.Download windows 10 loader from to download click here.Install and Run the program as administrator.By default all the configuration of your…
  • Easiest method of Installing Windows 7 from USB Flash Drive

    Chand
    25 Nov 2014 | 9:14 pm
    The fastest way to install windows 7 is from a bootable usb drive. You can install window 7 through USB drive within 10 minutes.With this BootableUSB guide all you need to ensure is that your motherboard supports USB booting, and this is a common feature now for most of the computers.Today I am going to publish a step by step guide which works perfectly. You need to get hold of a fast USB 2.0 flash drive. It doesn’t need to be 32GB or bigger, however, all you need is a 4GB space.Requirement:Windows 7 DVD install disc or ISO imageUSB Drive (4GB+ and as fast as you can get)Running Windows…
  • How to Install Windows 7 from CD/DVD

    Chand
    25 Nov 2014 | 8:50 pm
    This step by step guide shows how to install Windows 7 Ultimate. The steps are similar for other version of Windows 7, for example, Home Premium.The best way to install Windows 7 is to do a clean install. It is not difficult to perform a clean installation. Before you start the installation process I recommend that you check Windows 7 System Requirements list to ensure that your hardware is supported by Windows 7. If you don’t have Windows 7 drivers for all your hardware, it is a good idea to download all the drivers from the hardware manufacturers website and save all the necessary…
  • How to use All in One SEO Pack for WordPress

    Chand
    3 Nov 2014 | 5:57 pm
    All In One SEO Pack PluginIf you have ever thought of optimizing your WordPress blog for Search engine, you would have found out about All in One SEO plugin. All in one SEO pack is of the most established and most popular and used plugin for WordPress platform.The All in One SEO Pack allows you to control all your meta data on individual pages and posts, as well as having site-wide default settings.Among other things, the All in One SEO Pack automatically optimizes titles for search engines, generates meta tags automatically, uses canonical URLs and supports custom taxonomy. For beginners it…
  • How to improve ALexa Rank Instantly

    Chand
    26 Oct 2014 | 8:15 pm
    Alexa rank indicates that the blog or a website is effective and successful on the web. The lesser Alexa rank you get, the more business you will get! In this way, improving your site’s or blog’s Alexa ranking is most extreme vital, particularly in the event that you need to make due in the focused business with great business.Alexa Ranking is the key variable regarding offer immediate promotions right from sites or blogs. The vast majority of the sponsors like to post their promotions on the blogs with higher Alexa ranking , regardless of the possibility that the blog is lesser…
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    The Next Scoop

  • 13 Internet Marketing & SEO Blogs You Can’t Miss in 2015

    Sawaram Suthar
    12 Dec 2014 | 11:54 pm
    Whether you’re an internet marketer, SEO professional, aspire to be one or you simply newbie, you will need well-researched, resourceful SEO blogs where you can find tips, knowledge, information and inspiration on internet marketing....
  • Now Mobile-Friendly Website means Google-Friendly Website

    Altaf Gilani
    4 Dec 2014 | 12:00 am
    Do you have mobile-friendly website? Does your website have responsive design? Do you consider users who use web on mobile? If yes, then here is good news from Google. Google will now officially add...
  • 17 Tested Ways to Increase Blog Traffic after Publishing

    Sawaram Suthar
    26 Nov 2014 | 11:21 pm
    You had worked very hard to write a great new blog post. After publishing, you must excite that you’ve shared your valuable ideas and expertise for the readers. But it doesn’t mean all readers...
  • 11 Smart Ways to Increase Website Traffic in 2014

    Sawaram Suthar
    3 Nov 2014 | 11:09 am
    Is there any business owner who doesn’t want to have traffic on their website? The answer would be none of them. Every business owner wants to generate traffic on their website so that they...
  • Google Panda 4.1 Updates and Recovery Tips

    Sawaram Suthar
    6 Oct 2014 | 12:00 am
    Last week Google rolled out Panda 4.1 algorithm updates after 4 months of launching Panda 4. Many Big sites like eBay were affected by then. Now, Pierre Far announced this latest updated on Google...
 
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    Web Talent Marketing

  • What we are reading in digital marketing this week (week of 12-19)

    Justin Emig
    20 Dec 2014 | 8:57 am
    As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend. We are digital marketing junkies At Web Talent, we have a team of people who eat, sleep and breath digital marketing.
  • An Intro to Content Marketing and Social Media for Churches

    Caitlin Dodds Gustafson
    17 Dec 2014 | 7:52 am
    When I was at Grove City College for my undergrad, I did a project in my SEO class for a local church. I wasn’t the only one – at least one or two other students had been assigned to other local churches to help with content marketing, SEO, and social media. Churches, as non-profits, often have limited resources (time and money) to spend on their digital presence. Unfortunately, although it’s an incredibly important part of ministry in the twenty-first century, it is one of the most often neglected. Photo Cred: Kristin Smith Why Should You Invest In Internet Marketing? First and…
  • What we are reading in digital marketing this week (week of 12-12)

    Justin Emig
    13 Dec 2014 | 7:52 am
    As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend. We are digital marketing junkies At Web Talent, we have a team of people who eat, sleep and breath digital marketing.
  • How to Stay Visible on Facebook in 2015

    Caitlin Dodds Gustafson
    8 Dec 2014 | 8:44 am
    With organic reach in the single digits and engagement plummeting over the past year, businesses aren’t sure how Facebook will fit into their 2015 marketing strategy. Do you abandon ship and set up shop on another social platform? Do you ramp up email marketing? Do you cave to the pay-for-play model on Facebook to start advertising and boosting posts? The organic reach shrink on Facebook continues Unfortunately, it’s not going to get any easier with Facebook’s recent announcement of looming changes for Pages for business. With recent outcries from consumers over the proliferation of…
  • What we are reading in digital marketing this week (week of 12-5)

    Justin Emig
    5 Dec 2014 | 10:00 am
    As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend. We are digital marketing junkies At Web Talent, we have a team of people who eat, sleep and breath digital marketing.
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    Latest Webmaster Articles and Tutorials

  • 7 Completely Unfair Yet Popular Myths About WordPress

    18 Dec 2014 | 9:01 am
    WordPress, being one of the biggest content management systems in the world, has been the subject of numerous discussions around the web. Lots of people love it, but some hate it, thus it has fallen victim to unfair criticism, often resulting from lack of knowledge or understanding of how the system powering 23% of Internet actually works. We ha..
  • Google Wallet Or Apple Pay: Which One Is Superior

    11 Dec 2014 | 6:20 am
    Apple has unveiled the Apple Pay feature alongside the latest iPhone 6 and iPhone 6 Plus. It has gathered numerous headlines and is getting a good press ever since its release...
  • 36 Free Media Vector Icons - Flat Design (EPS, AI and PSD)

    8 Dec 2014 | 7:05 pm
    This freebie contains 36 media icons in .eps, .ai and .psd file formats created by Vecteezy exclusively for WebToolHub readers. Vecteezy is a community of vector art and a place for vector artists to create and exchange a variety of free vector graphics like Vector Icons, Vector Patterns, Vector Swirls, Flourishes and other cool stuff to enhance your..
  • Why You Should Choose VPS for Joomla Website?

    3 Dec 2014 | 5:43 am
    Joomla is a great choice as a CMS, for people who aims at building a website with more complex structure than WordPress, but one having less complicated structure compared to a Drupal powered site. In case, you've made up your mind on choosing Joomla for your web project, then next you should search for a hosting plan that's righ..
  • A Detailed Insight Into Self-Sizing Table Cells in iOS8

    1 Dec 2014 | 6:16 am
    UITableView is an inseparable part of every iOS development project. Ever since the introduction of iOS, UITableView has been the key component of the visual design process. With UITableView development practices being the key to mastering the cell reuse; it is quite crucial for an iOS app developer to acquaint himself with all the proven techniques of deve..
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    Paul Shapiro's Search Wilderness

  • Pinned Tweets: A Simple Strategy

    Paul Shapiro
    11 Dec 2014 | 3:00 pm
    Twitter allows you to pin a single Tweet to the top of your timeline, so that when people go to your profile, that tweet is presented in the most prominent position. Many people ignore it, probably because they don’t have an idea of what to do with it. Here’s how I utilize pinned tweets…. I […] The post Pinned Tweets: A Simple Strategy appeared first on Paul Shapiro's Search Wilderness.
  • Why Your Startup Should Be on Reddit…

    Paul Shapiro
    5 Dec 2014 | 5:01 pm
    Reddit is a real asset for any startup or startup founder. It will provide support, ideas, business and will help you establish your brand. Let’s explain how… What is reddit? It’s more than a website with cat pics. Reddit isn’t about news, it’s about its community. This is its killer feature – it’s huge. Reddit’s […] The post Why Your Startup Should Be on Reddit… appeared first on Paul Shapiro's Search Wilderness.
  • Hacking Your Blog to Help with Your Job Search

    Paul Shapiro
    19 Nov 2014 | 3:59 pm
    An old friend of mine, a prolific blogger, recently embarked on search for a new job. He was sending his resume a long to a handful of places and it was important to him that he be able to track which of them clicked through to his blog URL from his resume. It would act […] The post Hacking Your Blog to Help with Your Job Search appeared first on Paul Shapiro's Search Wilderness.
  • Get Back Some of That (Not Provided) Keyword Data with a Survey

    Paul Shapiro
    16 Nov 2014 | 6:31 pm
    When Google made the transition to 100% secure search, everyone lost their organic keyword data. (I’m sure you’ve heard this story before. I’ll stop there.) It hasn’t impacted me all that much, at least in the sense that I’m still able to grow my clients’ visibility through organic search just fine. Still, the data was […] The post Get Back Some of That (Not Provided) Keyword Data with a Survey appeared first on Paul Shapiro's Search Wilderness.
  • Using Facial Recognition Technology to Segment Your Email List

    Paul Shapiro
    7 Nov 2014 | 2:35 pm
    My email list is… 84.73% White 12.21% Asian 3.05% Black 75.57% Male 24.43% Female 15.27% Ages 16-20 37.40% Ages 21-30 31.30% Ages 31-40 9.16% Ages 41-50 5.34% Ages 51-60 1.53% Ages 61+ I determined this using a picture of your face. Let me explain… I confess, I’m a nerd and I love myself a good […] The post Using Facial Recognition Technology to Segment Your Email List appeared first on Paul Shapiro's Search Wilderness.
 
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    Small Business Online Marketing Tips with B. Mechelle Mauldin

  • How to Market Auto Sales and Auto Repair Businesses Online

    B. Mechelle Mauldin
    10 Dec 2014 | 6:02 am
    Would an auto sales or auto repair business benefit in promoting their businesses online? The answer is a resounding "yes". In fact, you definitely need to advertise your business online since most people are using the internet to get all the information they need – including where they can find the best auto sales and/or auto repair business in the neighborhood. Now that you know why you need to consider promoting your business online, here are some tips that can help you get started.Create your online hub. Let's put it this way. If you don't have a website, then you may lose most of your…
  • How to Market A Photography Business Online

    B. Mechelle Mauldin
    1 Dec 2014 | 1:33 pm
    Marketing your photography business online is relatively quite easy. Most people actually lovelooking at good photographs and would readily share them with their networks through email or on the social networking platforms they commonly use. So, how do you start harnessing the power of the internet in growing your business? Here are some tips that can help you get the results that you need.Create your online portfolio.You need to highlight your best works and feature them in your own website. For best results, you should also include details of your service and offer convenient options by…
  • How to Market A Construction and Architecture Business Online

    B. Mechelle Mauldin
    23 Nov 2014 | 3:18 pm
    Just like any other brick and mortar business, construction and architecture businesses should seriously consider building their online presence to cope up with the extremely competitive market. By promoting your business online, you can effectively increase your visibility, and draw in the clients you hope to attract. So now, the big question is - how can you effectively market your company online? Here are some tips that can help you get started.Get your own website. Your website will serve as your central hub in the online world so it should accurately reflect your company's personality.
  • Furniture Store Marketing Ideas

    B. Mechelle Mauldin
    22 Nov 2014 | 5:12 am
    Let's face it. A lot of people use the internet as a primary source of information. No wonder, they also turn to the internet when they are furnishing their homes and offices. Marketing your furniture business online makes a lot of sense since most people prefer to shop for furniture without leaving the comfort of their own homes. Taking this into consideration, are you now ready to start marketing your furniture business online? If so, here are some tips that you may want to consider to increase your chances of success.Tips for Promoting Your Furniture Business OnlineStart a blog. You can…
  • How To Get Business Consulting Clients with Internet Marketing

    B. Mechelle Mauldin
    19 Nov 2014 | 8:51 pm
    Thanks to the advent of the internet, a lot of people are finding success in their respective consulting businesses. However, this also inspired more people to jump in the bandwagon and try their luck in the business, creating a lot of competition in the process. Given this scenario, how can you possibly outshine your competition and attract more clients to your business? Here are some useful suggestions that can help you achieve your business goals. Tips for Promoting Your Business ConsultingOnlineCreate valuable content. In the internet, content will always be King. As such, you should…
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    Serp Update - Learn Blogging with Mrunang

  • Viral Social Media Traffic Methods to Get More than 10000 Daily Visitors

    5 Dec 2014 | 3:39 am
    Strategy #1The Skyscraper TechniqueThis is the latest technique for making your website or content a viral one. The Skyscraper Technique will surely help you to get thousands of daily visitors to your blog. I don't like to give you more and more introductions about these techniques, just follow the step by step guide to make it out.1.    Goto  http://buzzsumo.com2.Let’s imagine you have a viral content sharing blog like http://www.upworthy.com . So you always need a great viral content that should become viral on web. Everyone should share your content on their social media…
  • Backlink Monster - Instantly Build 33000+ Backlinks for Free

    28 Nov 2014 | 10:15 pm
    After my post on Brainstorm Viral Link Building Ideas. I'm now with a Great software that will build 33000 backlinks. Confused how ? Don't worry at all because this software will just ping your blog/site to 33k Reputed websites.Though some of links are not dead but I'm sure that it will create a good amount of backlinks for free. All of these 33,000 websites are mainly "who is", "website static", "About us".ADVANTAGESThis will submit your Website to some of the most popular whois or Server information websites. Google visits these websites very often, but the quality of some of the links is…
  • Power - A Free Responsive One Page Blogger Template

    27 Nov 2014 | 7:24 am
    Power is a Professional One Page Blogger Template Available for free. The unique post Area which enhances the Website looks. One of the Best thing about it is you can also promote your Youtube Video via Video Section of the Template. You can also show the Services Provided by 'On Your Site/Blog' Via Service Section and the most Amazing Social Media buttons on the Top as well as at Footer will Promote your Social media Presence. You can also have a feedback From your's Client Placed directly at Feedback Section (Footer)Have A Look At Some Features :-CLICK HERE FOR PREVIEWCLICK HERE TO DOWNLOAD
  • How to Increase Your Twitter Following Using Tweet Adder

    6 Nov 2014 | 7:37 am
    Tweet Adder - A Short ReviewTweet adder is a wonderful tool to grow your Twitter following. it's supported on Windows and Mac. Once you click the login button you access the most Tweet Adder window. during this window you may see the relevant statistics of your Twitter account to the left. At the highest you may see followers/following stats and a todo summary. The todo summary enables you to apprehend if there ar users you have got followed that have not followed you back among the time frame specified and also the variety of latest followers you should fancy to follow back to keep up them…
  • Free Top 9 Powerful Backlink Builder Tools [Infographic]

    11 Oct 2014 | 2:24 am
    Backlinks is crucial for your website's SEO because it assist you to boost your Page Rank that continues to be taking part in as a serious consider the Google Algorithms. Inbound links will assist you to grow your website audience and vital to extend site Google page rank. All tools mechanically give free back links. This tool can assist you to extend back link in brief time. So, I collected prime Nine high pr free back link builder or URL address submitter websites for link building.
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    Undead SEO | Useful tools, techniques and thoughts for advanced SEO

  • Freebase shuts down! Your free Google-proof way into Knowledge Graph closes at 31.03.2015

    Evgeniy Orlov
    19 Dec 2014 | 1:28 pm
    Everybody, who tried it, knows, whether it is possible and easy to publish an article about a business in the Wikipedia, specially if the business is far away from being in Fortune500, or Fortune 5k, or even Fortune 500k;) But small, local businesses, like individual entrepreneurs too, have an absolutely legit wish and need to get own websites into the Knowledge Graph...The only free, public way to create a Google-proof web entity is (not much longer) a Freebase entry. Well, smart people create at least 2 entries simultaneously: first for the person, and second for the business entity, with…
  • Facebook changed on last friday its ads targeting rules... and becomes doubtless moron champion

    Evgeniy Orlov
    22 Nov 2014 | 5:02 pm
    Earlier it was possible to target an ad audience only by interest, without be forced to select any other option. Since last Friday (even yesterday) one must select... "at least one country!!!" And the ad can be target to maximum 25 countries.So now, if one wants to target an ad to the whole world, not dependently from country, only on interest - one is forced to set up 8 ads instead of one, and select manually 196 existing countries.Is this now not ultramoronic? Read full article »
  • How to hide webpage parts from Google indexing

    Evgeniy Orlov
    20 Nov 2014 | 11:48 am
    Wishes and needs to hide webpage parts from Google indexing are common. Before i proceed, i make one thing clear:No tag can exclude webpage part from Google indexing!The silly advice about a snake oil named googleon / googleoff is mantra-alike repeated in the wild web. The repeating won't make it working: googleon / googleoff do their job only inside of Google Search Appliance environment, said John Müller of Google. Hope we closed this discussion once and forever.But don't worry! Believe it or not, i have for you whopping 4 workarounds, how to hide webpage parts from Google…
  • How to SEO long URLs

    Evgeniy Orlov
    1 Nov 2014 | 5:38 pm
    There are many meanings about the SEO impact of long URLs: they are good, or bad, or have no influence. Our questions in this article are:why long URLs occur,how to make long URLs short,The origins of long URLs are mainlythe wish to stuff URLs with keywords (both of domains and every single URL slugs),the necessity (or, to be honest, the wish too) to reproduce the site's structure in the matching URL's structure.Before we begin let us declare, what we mean as long URL: how many characters it must have to be named long? The longest URL in the Google's Webmaster Blog is 95…
  • How to create your own author-centered knowledge graph

    Evgeniy Orlov
    26 Oct 2014 | 9:39 am
    I'm not a fear salesman, really! But the thought to name this article as "how to defend abusive content removal requests" comes to me from the reading of the Google's updated report on "How Google Fights Piracy". The following sentence makes me conceiving suspicion:...sites with high numbers of removal notices may appear lower in search results.On the background of all known Negative SEO cases this can be the next thing, where a honest publisher will be punished for nothing.There are enough known cases, where content scraping sites get better SERP places as the…
 
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    Rank Secure

  • Google Warns: Get Your Site Mobile Ready to Avoid Penalties

    Baruch Labunski
    24 Nov 2014 | 8:14 am
    It is no secret that Google has been penalizing sites that don’t offer mobile searchers with a good user-experience. However, the major search engine recently confirmed that they are planning on boosting the rankings of sites that offer a great UX for mobile users. Let’s face it, it can be rather frustrating to land on a non-mobile-friendly site and that’s why Google now labels mobile search results to help searchers choose the sites on more carefully. Sites that are already ranking well should take the necessary steps to become mobile-friendly. Google spent months testing…
  • Top 7 WordPress Plugins for Your Business Site

    Baruch Labunski
    11 Sep 2014 | 8:45 am
    There’s no denying that WordPress is THE web platform for building affordable, fully customizable websites. The open source WordPress.org platform is constantly upgraded to offer a clean, user-friendly solution for everyone – from the most inexperienced newbie, to advanced professional web developers. The secret to success with WordPress, is the plugins. WordPress plugins enhance your site’s functionality without the need to know much about coding or HTML. For a business user who is just starting out with his own WordPress site, plugins can help save time on your site while…
  • Your Website’s a Safety Hazard, and What you can do to prevent it

    Baruch Labunski
    17 Jul 2014 | 3:00 am
    Odds are, at least one of the websites you visit every day uses a standard HTTP scheme – http://. That shouldn’t be too surprising. After all, those four letters represent the common gateway to any web address in the world. In fact, your own website is probably an http:// website. There’s nothing unusual about that. But there is plenty wrong with it. A website that opens with http:// is an unsecured website. And an unsecured website is a dangerous website – for you, and for your visitors. WHY DOES IT MATTER? We normally think of secure websites – those that begin with…
  • Has the Panda 4 Devoured Your Site?

    Baruch Labunski
    26 May 2014 | 7:28 am
    We reported on the anticipated Google Panda 4 algorithm update some time ago, and believe it or not, but Panda is live! That’s right, Matt Cutts made the announcement on May 20 via Twitter, saying that Panda 4 was rolling out. As usual when there’s a new Google algorithm change, the online world is abuzz with stats, speculation and news on how it impacts various sites. This time is no different. What is Panda 4? You can read our original post about Google’s Matt Cutts announcement that they would be updating to a new, softer Panda which would benefit small businesses, here…
  • New AdWords Changes to Revolutionize Your Campaigns

    Baruch Labunski
    23 Apr 2014 | 11:59 am
    If you’re an Adwords use, and you have missed the latest buzz, you’re in luck. Today I’m going to tell you all about the new changes to Adwords, which were announced on Tuesday (April 22). Despite my years in IT, I’ve always been amazed at some of Google’s inventions that make the internet seamless as we move from PC to mobile and the innovative technologies we use for business. The latest Adwords updates are, as usual, pretty exciting. Search marketing experts who attended the Forum, were raving about how these changes are about to revolutionize the way in which…
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    eAskme | How to, Learn Blogging Online, Make Money Online

  • Best Free Responsive Blogger Templates for 2015

    20 Dec 2014 | 8:05 am
    Blogger or Blogspot both are the same thing. Blogger is one of the most popular and in-demand blogging platform. It is a product of Google. Blogger list one of the oldest and powerful bloggingplatform developed by Google. it is also one of the oldest blogging platforms. Blogger is famous for its built in theme editor with it`s simple and powerful blogging platform, which is really easy to use.Blogger offer you by default 16 blogger templates. But if you are a serious blogger then your blog seriously need to work on templates. There are so many professional themes available online for…
  • Best Free Responsive Blogger Template

    18 Dec 2014 | 10:10 pm
    There are lots of questions coming from people around the world about the best blogger template, and which template they should use. So I have decided to write about a series on template from which you can choose which suits you best. We start today with Siril responsive blogger template. Siril has clean design. The very best thing is that it is faster, as it scored 90/100 in Google Pagespeed Insights test. It also has custom author widgets under main menu than only displays on pages.Siril Responsive Blogger Template : eAskmeDEMO or Download Now!!!Features of Siril : Responsive…
  • Set Preferred Domain Setting Using Google Webmaster Tool

    18 Dec 2014 | 5:12 am
    URL canonicalization is an important part of SEO. If you do not redirection from non www to www or vice-versa, then it will be treated as duplicate cope by search engines. Google allow you to solve this issues in various ways.You just need to set preferred domain, which you can do by setting 301 redirection or use canonicalization. Today we will discuss one more way to tell Google your preferred domain. In WordPress you need not to worry about this.If you not sure that you have redirected already then you can check it by opening your site or blog by entering url with www and without www. If…
  • Build Strong Brand Image For Blog

    18 Dec 2014 | 2:27 am
    If you think that branding is part of large corporations only then you are wrong. We all need a good “Branding strategy” to win the Internet market and readers.So today we will discuss steps to build a strong brand image. Remember that building a strong brand image is not just simple. It is a long time process. So lets with the process to build a strong brand image for your blog.    Check out: 8 ways to build a better brand for your blog Build Strong Brand Image For Blog : eAskmeOther people are reading : How to Make your Website a BrandHow to build a Strong Brand…
  • Build brand for your blog

    17 Dec 2014 | 10:00 pm
    Build brand for a blog is one of the most important thing for a successful blogger. Brand make your blog stand different from millions of other blogs. People can find same information of many other sites, but the reason they always choose one site is because that is a brand.Jeremy, Darren Rowse or John Chow are few names of those thousands bloggers who are hitting million dollar blogging club. This all happen because their blog is a brand. So you should also focus on building a brand.Build band for your blog : eAskmeOther people are reading: Best Free FontsA brand for your blog…
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    Submitedgeseo Blog - Search Engine Optimization Blog

  • Christmas Blast with Submitedge’s DOB offer!

    Govind Agarwal
    17 Dec 2014 | 3:09 am
    The holiday season’s here! This time of the year is all about giving, so we’re offering a fun and easy way for you to a get an alluring discount. People around the globe celebrate the birth of Christ on Christmas, so let your birth-date make you feel special as well. We’re offering you a discount based on your date of birth. Simply follow a few easy steps to avail your discounts. 1] Write down your date of birth. For e.g. – 12/12/1975 2] Add your date and the number sequence of your month of birth, when you come to the year of your birth, skip the first two digits and add the…
  • Increasing the Visibility of Your Website with Powerful Content

    Govind Agarwal
    12 Dec 2014 | 3:47 am
    Gaining consistent user traffic to the website is the goal of every business online. Every brand has marketing experts who work on strategies to promote themselves effectively on the internet. Content is given high importance as search engine algorithms rank a website based on the quality of information they provide. Good quality relevant content stands a high chance of climbing up rankings in search engine results. Usually marketers adhere to search engine optimization, content marketing, video strategy, social media campaigns, PR, email marketing and many more. All these are aimed at…
  • 5 Useful tips to Safeguard your Online Reputation

    Vatsala Pisharody
    27 Nov 2014 | 5:14 am
    Painstakingly you build up the reputation of your business and all it takes is just one negative comment to bring it crashing down. Often, businesses wait till some negative publicity crops up and then take efforts to mend it. But why let things come to that! Put in remedial efforts so that negativity will not spread in the first place. Reputation once lost cannot be salvaged easily, so you cannot afford to go slack on your reputation management strategies. Let us look at some tips to safeguard your online reputation: • Build a non-penetrative shield of credibility for your business such…
  • How to Drive Sales Using Content

    Govind Agarwal
    24 Nov 2014 | 10:03 pm
    Business owners are constantly looking for new ways to reach out to their target audiences without having to spend much for promotional activities. The main motive of every business is to gain maximum visitors to their website which will in turn increase overall sales. One of the most effective ways to improve sales is with the help of best quality relevant content. 1. Along with what is being searched for, it is important for you to understand how they look for it. Keyword research will help to identity this. Most queries looked up by a major portion of the audiences starts with how to.
  • When to stop SEO?

    Vatsala Pisharody
    21 Nov 2014 | 9:53 pm
    After reaching the top of the search engine, can you stop the SEO process? Or when can you stop SEO? These are questions that may have crossed your mind at some point of time. But to tell you the truth, your SEO process can ‘never’ stop. SEO is most necessary till your website is online and should never be overlooked. Let us consider a hypothetical example. Your New Year resolution is to lose weight and you join a gym or go regularly for walks and diet a lot to reach the weight loss target that you have set for yourself. Once that weight loss is achieved, if you stop exercising and stop…
 
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    SearchNative

  • Should You Be Using Twitter Ads in Your Social Media Marketing?

    Vaughan Butson
    15 Dec 2014 | 8:24 pm
    Just like Facebook and other social media platforms, Twitter advertising has its own distinguishing features that are tailored and designed to help you reach your target audience and draw in new business.A combination of the common features found in most social media advertising platforms and Twitter’s own exclusive features, helps you to increase conversion rates and generate a higher ROI for your business.Being informed of these Twitter advertising components will help you to make an educated choice on whether or not they should be included in your social media marketing, and guide you…
  • How to Surface Your Business Contact and Local Info in Google

    Vaughan Butson
    26 Nov 2014 | 5:53 pm
    Are your customers having to jump through hoops just to get in touch with you? If finding your business contact details is like searching for a needle in a haystack then you need to take some serious action.Search Engines are meant to be a means for creating ease and efficiency for the consumer whilst allowing your business and services to get found. In order to serve this purpose, certain SEO practices must be applied.Knowing how to surface your business’s contact and local information is currently one of the most useful, simple and profitable ways of bringing about these results, and can…
  • How to Get Keyword Research Free

    Vaughan Butson
    24 Nov 2014 | 10:47 pm
    Whilst keyword and keyword phrase research is essential for your SEM, it can be costly for some businesses depending on what program you are working with and what results you are looking for. It is particularly problematic for smaller businesses who allocate minimal or limited expenditure for their marketing.A low marketing budget usually means that tapping into keywords that are most valuable to your business is even more vital to ensure that your budget hasn’t gone to waste. Unfortunately, the research involved in acquiring these correct keywords can be the thing that pushes…
  • How to Use AdWords Bidding to Your Advantage

    Vaughan Butson
    19 Nov 2014 | 8:09 pm
    If you can identify exactly what consumer action you want your online advertising to stimulate, then you are already on your way to AdWords bidding success.So is it in-store visits? An online purchase? Or maybe even a membership sign-up that you’re after? Knowing what matters most to your business helps you to determine which AdWords bidding option will benefit you most.Google AdWords provides a variety of bidding options which are categorised into 3 groups based on what your focus may be – clicks, impressions or conversions.1) ClicksThis is the default setting when you first set up…
  • Choosing the Right Google Ad Campaign Type

    Vaughan Butson
    19 Nov 2014 | 6:30 pm
    When you first set up your Google ad campaign, you are required to select a campaign type and a campaign sub-type. At this point, many of you will scratch your head and wonder, ‘what is this, and which option is best for me?’, so here’s the low down. Firstly, no matter which alternative you select, there will be several limitations that follow. The form of bidding you are eligible for, where your ads may appear, and what you are permitted to include in your ads all come into play, so it is important to choose wisely.Secondly, it’s important to understand that the…
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    seo bounty

  • SEO Trends to Target for 2015

    Richard
    10 Dec 2014 | 12:36 pm
    Every year we attempt to pull out the crystal ball and determine the trends we expect to see in the coming year as far as Search Marketing is concerned. We feel it is helpful to know these trends in order to both plan for the future and for your current marketing. These are the trends that we see unfolding in the year 2015.    1. More original and timely content. I believe that the focus in 2015 should be heavily on on-site content especially that content that derives from your blog. While always a good indicator of a healthy website, Google will be looking to unique and timely content…
  • 4 Steps for Successful Keyword Research and Placement

    Richard
    20 Nov 2014 | 5:14 pm
    Keyword research is still a very important part of online content creation and web design, and it can translate into significant increases in traffic volume and conversion rates when you do it the right way. Part of the keyword research process includes what you do with your keywords once you’ve chosen them, which means there’s much more to the end-to-end process than spending time analyzing popular trends and basing your keyword choices on those trends.   Step One: Defining the Focus of Your Content Whether you have a website with hundreds of on-site pages or you just have…
  • 5 SEO Metrics You Should Monitor to Maximize Success

    Richard
    20 Oct 2014 | 12:13 pm
    Getting ahead in SEO is all about testing. Once you’ve got the basics in place, you need to track the progress of your efforts constantly. Google’s algorithms change frequently, and you need to know if what you’re doing is currently effective. Google Analytics is a great way to keep track of SEO metrics. Let’s discuss some of the reports that Google Analytics gives you.   1.       Traffic Sources This one is self-explanatory. It shows you the where your visitors are coming from, and how they managed to find your website. This report is a great way to see…
  • 13 Reasons Your Small Business Needs a Social Media Presence

    Richard
    22 Sep 2014 | 12:08 pm
    Small businesses often struggle with cost-effective marketing and development, though many overlook the most efficient, inexpensive method of reaching new and current customers: social media.  It’s free to join all of the major social networking sites.  It’s relatively easy to set up a profile and start interacting with your customers.  Social networking can provide the bridge between your business and the audience you want to reach without a huge investment of time or money.  Need more proof?  Here are 13 reasons your business should be utilizing social media. 1. Everybody…
  • 7 Tips for Growing Your Google+

    Richard
    20 Aug 2014 | 9:40 am
    Anyone who has spent a couple of hours on Google+ probably already understands just how different it is from other social media sites. From marketer’s perspective, these differences present a unique set of challenges to understand the strengths and weaknesses of using Google+ to reach customers. Fortunately, there are several simple tips and tricks you can use to help you get started. Below we’ll look at seven ways you can increase your follower count on Google+, and a few of them might surprise you.   Share Content from Your Personal Profile   For anyone new to Google+,…
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    Seo News Portal

  • Way to Modern Keyword Research, 2015

    Kailash Bhardwaj
    7 Dec 2014 | 10:17 pm
    Hummingbird update which was introduced a few months back has already created a lot anxiety but it could do a lot more for the SEO industry. This all actually frees us from competing for a limited number of topmost keywords. The role of Hummingbird algorithm was mainly to answer all the longer queries in a better way when put in Google. If your pages are well optimized you will get much better conversational queries and it will give you a better chance of rankings. Here we are going to tell you a modern approach towards finding topmost keywords which will allow you to double or triple the…
  • Is The Keyword Era Going To Extinct?

    Amber Raws
    3 Dec 2014 | 2:28 am
    From many years people have been saying that keywords are dead. But this is not true. Keywords have been playing a super important role in making a business on the top online. This looks different but humble keywords have to move to some other side and SEO executives have to learn some different skills for practicing SEO techniques for making their work actually work on the internet. In this article we are going to discuss the evidences that are mounting and what all these SEO executives can do for staying on the top always. 1.       Go for Product Listing Ads (PLAs) One of the best…
  • Few Simple Tips to Get Ready For Local SEO In 2015

    Aidan Payten
    17 Nov 2014 | 10:56 pm
    With the latest updates in Google’s algorithms the rules for basic SEO have changed. So here we are going to discuss how you can do well with local SEO in 2015. Well, 2014 is almost at its end and businessmen have started looking forward to 2015 now. They have started discussing their marketing strategies for targeting their potential audience in the upcoming year. According to a survey done by a local Search Engine Executive, it shows an exact drift towards more of the traditional web ranking factors. If we look at the Local Search Ranking Factors survey, then it had Google Places and…
  • 4 Fruitful SEO Tips – Direct From Matt Cutts

    Aaron Buxton
    11 Nov 2014 | 10:26 pm
    Working with organic SEO always rewards you with search engine friendly websites and people. SEO is a continuous process that search engines keep on changing. When you want to frame your website on a very strong SEO foundation you need to include proven search strategies. Where Matt Cutts, head of Google’s webspam team has shared some of his important tips that will tell you how the most popular search engine indexes and websites are ranked. In this post we are sharing four major useful tips that Matt Cutts has given and assured you that you do not have to be an SEO expert for performing…
  • 7 Deadly Mistakes Responsible For the Murder of Your Twitter Campaign

    Patrick Dawes
    30 Oct 2014 | 11:18 pm
    Who does not know about Twitter these days? It is the top most popular social networking website where even glamour world find time to tweet their personal issues. People have no time to eat but they have time to tweet. This is one of the best ways to promote your business online and is also a reliable one. So are you sure that twitter is helping you enough in improving online? Are you sure you are making most of Twitter for your business? Sometimes you make mistakes but not intentionally. And these mistakes lead to failure. These things do not show their impact instantly but yes they affect…
 
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    Advante360-SEO

  • 5 Ways to Boost Your Pinterest SEO

    21 Dec 2014 | 10:30 pm
    If your business has a presence on Pinterest, you know what a valuable marketing tool this platform can be. Succeeding on Pinterest is a lot easier when you employ some search engine optimization tactics to get your brand noticed. Let's check out a few search engine optimization tips that can help users discover your brand on Pinterest.Read More.....click here 
  • Could new TLDs have an SEO benefit in the future?

    19 Dec 2014 | 1:31 am
    Only if it improves search results.Using a new top level domain name instead of a .com or other gTLD does not give you a benefit in Google search results. Ditto for using a .com instead of a new TLD. They’re basically the same. That’s what Google says. And it makes sense when you think about it. A lot of people that think new TLDs have an SEO advantage are thinking with their heart, not with their head.Read more at : http://domainnamewire.com/2014/12/17/could-new-tlds-have-an-seo-benefit-in-the-future/
  • SEO Tips for Your Business’ Website

    18 Dec 2014 | 7:52 pm
    Simple SEO Recommendation for Ranking Top in Google. Having a blog as a business is one of the more elementary of steps when trying to market online. Blogs are a great resource to garner traffic or even inform your customers. Not having a blog tends to drive people who come to help a business with marketing crazy. A business’ blog should inform the visitors in a way that is useful but will also help convert their visit to the blog into a sale. Blogs are not only great for marketing but can also help you climb up the results in the search engines. This will highlight some of the…
  • SEO in 2015: The 5 Essential Elements of a Successful Strategy

    17 Dec 2014 | 8:41 pm
    We all know the basics of a successful SEO strategy: links, regular blog updates, social media, keywords, and quality content. Between Panda and Penguin updates and many other updates, SEO has changed significantly over the past few years. Tactics that worked in years past, no longer apply and can even result in site penalties. These Google algorithm updates forced SEO strategists and marketing companies to completely rethink the way they built their SEO strategies.Recommended for…
  • 5 Ways SEO Is Going to Change in 2015

    17 Dec 2014 | 2:01 am
    SEO is always changing, and 2015 is shaping up to be a big year for search marketers. 2014 was quite the year for SEO -- we saw the release of the Pigeon update, which revolutionized local search, and long-awaited updates to both Panda and Penguin in the latter half of the year. But it's starting to look like 2015 is going to be an even bigger year, and savvy search marketers are already starting to plan their strategies.Read more at:  http://www.huffingtonpost.com/jose-vasquez/5-ways-seo-is-going-to-ch_b_6269540.html
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    eMagine's B2B Blog

  • Why LinkedIn PPC should be your Online Marketing Rudolph in 2015

    Leah Yount
    17 Dec 2014 | 9:38 am
    It’s the most wonderful time of the year… Budget planning season! Each breath of cool air sparks nostalgia of times when December meant over eating, family, and holiday dishes instead of projections and budget meetings. If you’re like most marketing professionals, you’ve spent the last few weeks if not months contemplating ROI numbers and tackling the impossible task of predicting the future. And if you don’t work at a company that values hot-cocoa and cookies then your work life has been just plain cold and miserable. As eMagine’s PPC gladiator (pardon the Scandal reference)…
  • Improving Your Bing Ranking With Quality Content

    Annamarie Tush
    15 Dec 2014 | 9:15 am
    In a new blog post by Bing, they give us insight into recent updates to their algorithms that increases their focus on Content Quality. This is nothing new to marketers as Google updates continue to reward quality content. However, up until recently ranking on Bing has used outdated ranking algorithms that relied heavily on the use of keywords. The more keywords in page titles, META descriptions and on page content, the better chance you had a ranking. The problem with this you ask? Well, having too many keywords can lead to “keyword stuffing” which can hurt your Google ranking Bing’s…
  • Top 3 Marketing Metrics You Should Measure In Google Analytics [White Paper]

    Alicia Hale
    10 Dec 2014 | 5:58 am
    When it comes to website metrics, there are few better free tools at a marketer’s disposal than Google Analytics (GA). Although GA houses an abundance of data relating to how your website is being found and used, it can be difficult for a novice user to be able to cut through all the “noise.”  If you are  that novice user that is currently struggling with deciphering your data, we’ve developed a new White Paper that can help. As a follow-up to our popular, Which Website Metrics Really Matter? Webinar, eMagine has worked in tandem with Percussion Software to create an asset that…
  • What Is The Internet Of Things And Why Care?

    Hannah Beacham
    7 Dec 2014 | 11:00 pm
    The phrase Internet of things or Internet of everything has been buzzing around the digi-sphere since 2013. The concept seems to be something out of a mid century sci fi novel, but in reality is much more fathomable. What is it? The world of technology has been rapidly improving in just the last decade and these improvements have been working to connect almost everything with an on and off switch to Wi-Fi or the infamous cloud. Even our books are digital and available for download wherever we go and the trend seems to be picking up speed connecting devices to other devices to people…
  • 7 Factors That Could Be Skewing Direct Traffic In Google Analytics

    Allie Viau
    3 Dec 2014 | 7:29 am
    The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. This group of visitors should be understood very well, since they are typically loyal, repeat visitors. Unfortunately, misunderstandings of direct traffic make it hard for many marketers to accurately utilize their website traffic data to make meaningful insights and decisions. How? Direct traffic, at least in Google Analytics, is often made up of a variety of things. If you’re not careful, visitors getting to your site in other ways can be…
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    online super ninja

  • 3 Simple Ways to Get More Love to your Newsletter

    Leah Fairman
    18 Dec 2014 | 4:00 pm
    With the whole social craze and its offspring coined “social selling”, many business owners get tripped up into thinking that social media is a replacement for email marketing.  Not so.  Your email list is still one of the most important aspects of your business.  Email marketing has not (and I believe will not any time soon) gone by the wayside.  In fact, the key to a good email marketing campaign and one that gets more love to your newsletters is a measure of several factors.  If you’ve experienced a total break up with your subscribers or you are scaring your potential…
  • 7 Steps to LinkedIn Success

    Erin Sweeney
    11 Dec 2014 | 6:24 pm
    Step 1Remember, first impressions are lasting. LinkedIn is not just an online resume. It is a place to build your brand. Make sure your profile is complete. Showing what you’ve done in the past will show others what you can do in the future. Use a professional photo for your profile picture. In many cases, a Google search will land a potential connection on your LinkedIn profile. Make sure the minute someone lands on your profile, they are seeing you at your best. Step 2Write a compelling headline. It’s one of the first things people will notice when they visit your profile.
  • 3 Simple Things All New Twitter Users Should Do

    Brent Jones
    27 Nov 2014 | 5:17 am
    If you just created a new Twitter account, you probably are faced with the same challenge most users first encounter – how to get more followers. This is especially true if you are creating a Twitter account to promote your business. The key to building an engaged and successful following on Twitter is to attract users who are interested in your content, products or services. That can be very easy to do if you have a large budget available for advertising. If not, don’t worry. There are a number of free strategies you can use to build your following, as long as you’re willing to invest…
  • Twitter Marketing – 11 Twitter Marketing Techniques You Can Use Today

    Abel Premnath
    18 Nov 2014 | 9:28 am
    In this brief article I’m going to share with you some of the great benefits of using twitter plus I’ll share a few tips you can use today to improve your twitter effectiveness. Right here it goes! Benefits Of Twitter Targeting: Reach users who have actively chosen to follow you for updates and want to hear from your brand. Get your message in front of users with similar interests to your current followers to extend your reach with the audience most likely to engage Pin your Promoted Tweets to the top of Search results and connect with users proactively searching for specific keywords and…
  • Getting Your First 1,000 Twitter Followers

    Liz Evangelatos
    4 Nov 2014 | 7:35 am
    I setup up my Twitter account in early 2009. Every once in a while I’d go back and look at it. Hmmm…I couldn’t figure out if no one was talking to me, or if everybody was talking to me. As a marketer, I know the first rule with any marketing campaign is to outline your objectives and create a strategy to achieve those objectives. So in early 2014, as I sat and looked at the two followers I had since 2009 (two friends that had forgotten they had Twitter accounts), I thought it’s time I got serious about this Twitter thing. I not only got serious, but as of this writing, I have over…
 
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    Clear Sky SEO

  • Winning Customer Loyalty and Building Your Online Brand

    Lola Colums
    21 Dec 2014 | 8:08 am
    Whether you are an online only business, a brick and mortar business or a business that operates both online and offline—branding yourself online is a must. The internet is not only the modern day phonebook, but is often the first place one will go when searching for the products or services you provide. This means that you must not only be present online—but must cultivate an online brand, and win customer loyalty. Below are just a few ways in which positive customer reviews will help you to do both. Branding You as an Industry Expert Before trying a new restaurant, visiting a new…
  • 4 SEO Tools You Should Be Using

    Lola Colums
    16 Dec 2014 | 8:08 am
    To help people find your business online, you need to understand SEO, and how to correctly optimize your website. There are several SEO tools available, but which ones will provide you with the maximum value? Hiring budget SEO services can help you with your website and bringing the customers to your business. Analytics The analytics for your website are going to become your bread and butter. The best part about Google Analytics? It’s free! You need to monitor your analytics to find out what people are searching for, and where they are spending their time on your website. Use the Google…
  • 7 Common SEO Mistakes to Avoid

    Lola Colums
    11 Dec 2014 | 8:07 am
    Are you battling the latest Google Panda update? Do you find yourself trying new SEO strategies to try and improve your website ranking to no avail? There are a number of common SEO mistakes people make if they do not stay informed with the latest updates, and do not work on creating a quality site. Small business owners want to focus on improving different areas to prevent problems from occurring. Here are some of the most common SEO mistakes. Failure to Know Your Audience It is important to understand your audience when you build a website. If you do not know who you are targeting, it can…
  • Top 7 SEO Trends : Slide Show

    Lola Colums
    10 Nov 2014 | 9:00 am
    Google and other search engines across the web are continuously updating their search engine algorithms. Alongside these changes come changes in how businesses and individuals are operating their websites in order to make the most of their SEO efforts. Keeping up-to-date with all the changes in search engine updates and SEO strategies can quickly become a daunting task. In the last three months alone, Google has made several significant changes in the way that their search engine ranks websites. Staying up to date with the latest news and trends in SEO can help keep your webpage on top of…
  • Importance of Local Marketing in SEO

    Lola Colums
    7 Nov 2014 | 7:28 am
    As a small business owner whose primary target audience is your local community, there is still great value in outbound marketing efforts in your local services area. That being said, to stay competitive in today’s marketplace you must invest in inbound online marketing to ensure that you are easy to access electronically. When looking at how to allocate your online marketing budget, consider the advantages of local marketing in SEO as discussed below. What Is Local Marketing In SEO? As a business owner you likely outsource some or all of your online marketing. While you may have a general…
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    Internet Marketing Reach

  • The Best Features of a Real Estate Site’s Homepage

    Jen Corre
    17 Dec 2014 | 7:56 pm
    The goal of every real estate web design is to make more business. As such, the site must be working in the favor of its owner 24/7/365, marketing the brand and capturing leads. Before you think about conversions though, any real estate website must be able to help the consumers in finding the property they need and want that is within their budget and in answering the questions in their mind. All of these must be apparent on the homepage. Here are some of the features that should be evident on a real estate site. Remember that it is all about the user experience (UX). Disclaimer: We are not…
  • Social Media Etiquette We Often Forget

    Jen Corre
    17 Dec 2014 | 12:06 am
    Common sense should dictate the way we should interact with the Internet. Unfortunately, even an Internet marketing agency can sometimes forget. For one, bad manners and poor behaviors proliferate in various social media sites. The worst part is, they are even committed by legit businesses. We need to think more before we click.   On LinkedIn LinkedIn has: 120 million active users daily 63% female users and 37% male users 1.2 million products and services featured on Company pages LinkedIn is a professional platform. So, as much as possible, your updates should be purely related to your…
  • SEO Basics: How to Make Sense of Analytics

    Jen Corre
    1 Dec 2014 | 3:13 am
    While SEO changes are continuously being rolled out, there are many tools that can help you in determining whether the SEO strategies employed by the Internet marketing agency, or even by you, are working or not. One way of knowing how the overall traffic acquisition works is making changes based on the analytics. What is analytics nonetheless and how the results of such will make your campaign more successful? These and more will be given answer to in this article.   What is analytics? Web analytics may refer to the tools, processes or results for studying web-related statistics. The…
  • Enhancing the Business through Videos

    Jen Corre
    1 Dec 2014 | 2:49 am
    Videos are everywhere in the World Wide Web. If you haven’t used video contents, then this is the right time to do so; the right time to contact a social media marketing company Philippines. Yes, videos can increase brand awareness and build trust among the users. Nonetheless, videos are an essential tool not just for increased marketing for your website, but also for optimization initiatives. There are many reasons you should use video contents in making your business more visible and more profitable online and offline. Here are some of these reasons.       What the…
  • Choosing the Right PPC Keywords – Keywords Revisited!

    Jen Corre
    16 Nov 2014 | 11:24 pm
    Smart marketers know that all marketing strategies have their own pros and cons. While PPC is inherently regarded negatively, ask any online marketing agency, and it will tell you that there are many positive outcomes that may get from a PPC campaign. PPC, while it has many benefits, is NOT the only and ultimate way of driving traffic and increasing sales. However, PPC must be tied up to SEO (search engine optimization, SMM, (social media marketing) and SEM (search engine marketing). All of these are needed in having a highly sustainable digital marketing strategy.   Choosing PPC…
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    Brent Carnduff

  • Optimize Your “Google My Business” Page

    Brent Carnduff
    18 Dec 2014 | 8:03 am
    Now that you’ve added your business to Google My Business (Google’s local listings associated with Google Maps), take the time needed to complete your listing. Although this step isn’t difficult, it is important. a Optimizing Your Google My Business Page From your dashboard, click the red “Edit” button. That will open the editing dashboard which is broken up into 7 sections. Each section can be edited by clicking on the small pencil icon in the upper right-hand corner of that section.  For the most part, you just want to be sure to fill out each section as completely as possible.
 
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