SEO (Search Engine Optimization)

  • Most Topular Stories

  • Local SEO: 5 Advanced Tactics for Greater Visibility

    Search Engine Watch
    Brad Miller
    30 Jan 2015 | 6:30 am
    Like all other areas of SEO, local SEO is an ever-evolving entity. The last few years in particular have seen huge changes in the tools and techniques businesses need to use to rank well for location-specific searches.
  • Google Improves Crawling and Indexing of Location-Adaptive Pages by @mattsouthern

    Search Engine Journal
    Matt Southern
    30 Jan 2015 | 2:58 pm
    Pages can be designed to adapt to a user’s specific location, showing different content to users in different parts of the world. While these types of pages are great for searchers in different countries, they presente crawling changes for Google. Since Googlebot uses US IP addresses, it may not be indexing all content on location-adaptive pages. To combat this challenge Google has introduced improvements to Googlebot that will give it the ability to detect when its crawling location-adaptive pages. These improvements include geo-distributed crawling, and language-dependent crawling. With…
  • A Universal SEO Strategy Audit in 5 Steps - Whiteboard Friday

    Moz Blog
    randfish
    29 Jan 2015 | 4:15 pm
    Posted by randfish When it comes to building an SEO strategy, many marketers (especially those who don't spend a significant amount of time with SEO) start off by asking a few key questions. That's a good start, but only if you're asking the right questions. In today's Whiteboard Friday, Rand puts the usual suspects on the chopping block, showing us the five things we should really be looking into when formulating our SEO strategy. For reference, here's a still of this week's whiteboard!Video transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're…
  • Should We Still Worry About Thin Content?

    Search Engine Watch
    Stephen Kenwright
    30 Jan 2015 | 5:30 am
    It’s not about the quality of the copy but the value that content adds to the user.
  • How to do Keyword Research in 90 Minutes

    Moz Blog
    Jeremy_Gottlieb
    27 Jan 2015 | 4:15 pm
    Posted by Jeremy_Gottlieb Everyone's been in the position where there's a million and one things going on, but a client (or you) still requires top-notch keyword research. So something needs to get done in a pinch. Searching around the internet and learning more about the trendiest aspects of keyword research (because let's face it, either it's been a while since you last did it or it's your first time doing it) can take a ton of time. There are literally millions of things you could be reading about it; actually 15.4 million if we want to be precise. Unfortunately, no one has time to sift…
 
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    Moz Blog

  • A Universal SEO Strategy Audit in 5 Steps - Whiteboard Friday

    randfish
    29 Jan 2015 | 4:15 pm
    Posted by randfish When it comes to building an SEO strategy, many marketers (especially those who don't spend a significant amount of time with SEO) start off by asking a few key questions. That's a good start, but only if you're asking the right questions. In today's Whiteboard Friday, Rand puts the usual suspects on the chopping block, showing us the five things we should really be looking into when formulating our SEO strategy. For reference, here's a still of this week's whiteboard!Video transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're…
  • Leveraging Panda to Get Out of Product Feed Jail

    MichaelC
    28 Jan 2015 | 4:15 pm
    Posted by MichaelC This is a story about Panda, customer service, and differentiating your store from others selling the same products. Many e-commerce websites get the descriptions, specifications, and imagery for products they sell from feeds or databases provided by the manufacturers. The manufacturers might like this, as they control how their product is described and shown. However, it does their retailers no good when they are trying to rank for searches for those products and they've got the exact same content as every other retailer. If the content in the feed is thin, then you'll…
  • Learn From Dana Lookadoo, Support Her Medical Fund

    jennita
    28 Jan 2015 | 3:03 am
    Posted by jennita One aspect of the Moz Community that doesn't get mentioned enough is the individual community members who were here in the early days of SEOmoz. The folks who stuck around when our tools were brand new, when Rand was "just another SEO guy," and when our community was really just a bunch of folks talking about SEO. One of those early members was Dana Lookadoo. She joined Moz in April 2007, and has been a supporter, trainer, and mentor to many others ever since. Whether it's the blog posts she's written, the thoughtful comments she's left, or the presentations she's given at…
  • How to do Keyword Research in 90 Minutes

    Jeremy_Gottlieb
    27 Jan 2015 | 4:15 pm
    Posted by Jeremy_Gottlieb Everyone's been in the position where there's a million and one things going on, but a client (or you) still requires top-notch keyword research. So something needs to get done in a pinch. Searching around the internet and learning more about the trendiest aspects of keyword research (because let's face it, either it's been a while since you last did it or it's your first time doing it) can take a ton of time. There are literally millions of things you could be reading about it; actually 15.4 million if we want to be precise. Unfortunately, no one has time to sift…
  • For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don't Mean Wordle)

    Isla_McKetta
    26 Jan 2015 | 4:16 pm
    Posted by Isla_McKetta "Picture it." If you're of a certain generation, those two words can only conjure images of tiny, white-haired Sophia from the Golden Girls about to tell one of her engaging (if somewhat long and irrelevant) stories as she holds her elderly roommates hostage in the kitchen or living room of their pastel-hued Miami home. Even if you have no idea what I'm talking about, those words should become your writing mantra, because what readers do with your words is take all those letters and turn them into mind pictures. And as the writer, you have control over what those…
 
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    Search Engine Journal

  • Google Improves Crawling and Indexing of Location-Adaptive Pages by @mattsouthern

    Matt Southern
    30 Jan 2015 | 2:58 pm
    Pages can be designed to adapt to a user’s specific location, showing different content to users in different parts of the world. While these types of pages are great for searchers in different countries, they presente crawling changes for Google. Since Googlebot uses US IP addresses, it may not be indexing all content on location-adaptive pages. To combat this challenge Google has introduced improvements to Googlebot that will give it the ability to detect when its crawling location-adaptive pages. These improvements include geo-distributed crawling, and language-dependent crawling. With…
  • Google Agrees To Change Privacy Policy In UK by @mattsouthern

    Matt Southern
    30 Jan 2015 | 1:44 pm
    Google has agreed to change its privacy policy in the UK with respect to how it gathers personal data, the UK’s Information Commissioner’s Office announced today. The changes to Google’s privacy policy will reflect the requirements of UK’s Data Protection Act, a document that outlines the ways in which data must be collected in order to not compromise the privacy of users. UK’s Information Commissioner’s Office has taken issue with Google’s privacy policy since the update in 2012 that combined the privacy policies across all of Google’s services into one. The commissioner’s…
  • The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy by @LarryKim

    Larry Kim
    30 Jan 2015 | 5:26 am
    Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice. If you aren’t getting in front of mobile searchers as much as possible, the traffic losses are mounting each and every day. I recently partnered with Bing Ads to produce a comprehensive guide for advertisers who want to get in line with the new rules, metrics and features of mobile PPC. The Bing Ads Mobile PPC Roadmap walks advertisers through critical mobile search concepts like user context, which PPC metrics…
  • New on #MarketingNerds: Joe Hall on How To Switch Your E-Commerce Site to a New URL by @johnrampton

    John Rampton
    30 Jan 2015 | 4:05 am
    Joe Hall, Founder of JoeHall.me, is the featured guest on Marketing Nerds this week. Joe has been a friend of mine for years, as well as a trusted individual in the SEO industry. Today, Joe teaches us about the common pitfalls and problems when switching your website or e-commerce site from one url to another. In this episode of Marketing Nerds, we cover: Switching CMS and eCommerce platforms How to plan for such a change What systems work best What urls you shouldn’t change The thought process behind changing urls How user flow matters for a website. To listen to Marketing Nerds with…
  • Facebook To Show Location-Based Place Tips In Your News Feed by @mattsouthern

    Matt Southern
    29 Jan 2015 | 4:00 pm
    Facebook introduced a brand new feature for its iPhone app today which should help people learn more about the places and attractions they’re visiting. Taking a page from Yelp and Foursquare, Facebook’s place tips will show you interesting facts about the location you’re at. Unlike Yelp and Foursquare, you won’t have to check-in at these places and broadcast your location to everyone. When you’re out and about, place tips may pop up at the top of your news feed. When you tap on it you’ll be directed to a series of cards with info about your location, including photos friends…
 
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    Bruce Clay, Inc. Blog

  • SMX West Speaker Series: Diving into SEO with Googler Gary Illyes

    Kristi Kellogg
    28 Jan 2015 | 12:51 pm
    SMX West Speaker Series: Diving into SEO with Googler Gary Illyes was originally published on BruceClay.com, home of expert search engine optimization tips. A major West Coast search marketing education event, Search Marketing Expo (SMX) West, comes to San Jose in one month. If you’re interested in attending, heads up! Early Bird rates expire Friday. Add our discount code for friends and clients, BRUCECLAYSMXW15, to get 10 percent off the cost of all passes and workshops, including Bruce Clay’s SEO Workshop on Monday, March 2. Today we’re kicking off a month of interviews…
  • Free SEO Tool Tuesday: ‘Top-Ranked Websites by Keyword’ Vets Your Keywords

    Chelsea Adams
    27 Jan 2015 | 10:30 am
    Free SEO Tool Tuesday: ‘Top-Ranked Websites by Keyword’ Vets Your Keywords was originally published on BruceClay.com, home of expert search engine optimization tips. Did you know that in addition to the SEOToolSet suite of diagnostic tools, many of the Bruce Clay, Inc. SEO power tools have a free, light counterpart? These free tools can help you perform research and collect insights about keywords, links, on-page analysis and competitive analysis. To introduce you to our collection of free SEO tools we’re starting a Free SEO Tool Tuesday series, in which we spotlight…
  • Bruce Clay’s 2015 Predictions for the SEO Industry

    Bruce Clay
    20 Jan 2015 | 11:35 am
    Bruce Clay’s 2015 Predictions for the SEO Industry was originally published on BruceClay.com, home of expert search engine optimization tips. Since 2006, Bruce has posted annual predictions of what he expects will jostle the Internet marketing industry in the year to come. What follows are nine predictions by Bruce Clay on mobile, local, video, voice search, and shifts in the Internet’s dominant players. In keeping with our annual tradition here at Bruce Clay, Inc., I’d like to share with you my forecast of the search climate in 2015. I predict: Mobile results satisfaction…
  • 21 Liveblog Reads that Will Make You a Better SEO: Virtual Internet Marketing Conference

    Bruce Clay, Inc.
    16 Jan 2015 | 5:33 pm
    21 Liveblog Reads that Will Make You a Better SEO: Virtual Internet Marketing Conference was originally published on BruceClay.com, home of expert search engine optimization tips. I’ve got a mixed record with resolutions at the start of a new year, but when that calendar flips I feel a sense of renewed vigor and an urgency to add a few new good habits. Do you ever make New Year’s resolutions? You may have some SEO goals in your 2015 queue, whether it’s getting your site’s mobile experience tight and right or finding the time to bring a local presence to life on…
  • Drive Social, Spike Traffic: Social Media’s Effect on SEO

    Kristi Kellogg
    9 Jan 2015 | 11:28 am
    Drive Social, Spike Traffic: Social Media’s Effect on SEO was originally published on BruceClay.com, home of expert search engine optimization tips. Yesterday, Bruce Clay, Inc. hosted the first #SEOchat of 2015 and the topic inspired hot conversation. “Drive Social, Spike Traffic” honed in on the impact of social media on SEO initiatives. Guests, including some well-recognized and respected digital marketers like Andy Crestodina and Lisa Buyer, talked about their 2015 social strategy as it relates to SEO. #SEOchat is a Twitter chat held every Thursday at 10 a.m. PT/1 p.m.
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    SEO by the Sea

  • All Hands on the Microsoft Holodeck: A Look at Some of the Hololens Patents

    Bill Slawski
    27 Jan 2015 | 3:39 pm
    I’ve written about some of the patents involved in Google’s Project Glass in the past, and very recently about the Google Ventures’ funded Magic Leap. Project Glass still exists, but it appears to now have new leadership and a new direction. And then seemingly out of nowhere Microsoft announces a pair of goggles that they’ve … Continue reading All Hands on the Microsoft Holodeck: A Look at Some of the Hololens Patents → The post All Hands on the Microsoft Holodeck: A Look at Some of the Hololens Patents appeared first on SEO by the Sea.
  • Magic Leap and Their Augmented Reality Semantic Robots

    Bill Slawski
    20 Jan 2015 | 12:28 pm
    The temptation was to write this blog post mostly in pictures, since it’s about visual representations of things, based sometimes on a combination of objects that were understood using object recognition, and virtual semantic images superimposed on those, learned of from a knowledge base. Google Ventures and a couple of partners funded the company Magic … Continue reading Magic Leap and Their Augmented Reality Semantic Robots → The post Magic Leap and Their Augmented Reality Semantic Robots appeared first on SEO by the Sea.
  • Direct Answers: Extracting Text from Pages Citations

    Bill Slawski
    12 Jan 2015 | 4:48 pm
    This is the last post in a series about Google’s International patent application Natural Language Search Results for Intent Queries. This section was inspired by the citations list at the end of a paper used by the listed inventors as a provisional patent, that preceded that patent. The paper was Scalable Attribute-Value Extraction from Semi-Structured … Continue reading Direct Answers: Extracting Text from Pages Citations → The post Direct Answers: Extracting Text from Pages Citations appeared first on SEO by the Sea.
  • Direct Answers: How Answers are Extracted from Web Pages

    Bill Slawski
    11 Jan 2015 | 12:46 pm
    I’ve been writing recently about a patent from Google on Direct Answers, and how Google might take those from authoritative sources, using an intent template process (“what are the symptoms for [measles, flu, athlete’s foot,ebola]”) to include many direct answer responses to natural language queries, while also showing keyword-based search results. The patent doesn’t tell … Continue reading Direct Answers: How Answers are Extracted from Web Pages → The post Direct Answers: How Answers are Extracted from Web Pages appeared first on SEO by the Sea.
  • Lighting a Sign In Carlsbad

    Bill Slawski
    9 Jan 2015 | 7:49 am
    I am on the first week of my move from Northern Virginia to Carlsbad California, and I got to witness a historical local event last night. A sign was installed along a highway that goes along the Pacific Coast and through towns as it winds through the way. It’s something of a replica of a … Continue reading Lighting a Sign In Carlsbad → The post Lighting a Sign In Carlsbad appeared first on SEO by the Sea.
 
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    SEO Theory

  • How to Distinguish between Your Content Advertising and Real Content Marketing

    Michael Martinez
    27 Jan 2015 | 10:26 am
    It doesn’t help that all the good expressions have been used in previous contexts: Content Marketing, Content-based Marketing, Content-based Advertising, and Content Advertising have all been used to describe the same things and too many different things. The vast majority…Read more →
  • White Magic Marketing is the Latest Snake Oil in the Business

    Michael Martinez
    20 Jan 2015 | 9:39 am
    Have you ever heard of Sympathetic Magic? Anthropologist Sir James George Frazer defined Sympathetic Magic as “like produces like, or that an effect resembles its cause” in The Golden Bough: A Study in Comparative Religion and Mythology in 1890. You…Read more →
  • Dear .@Google: You Missed all These Bad Links

    Michael Martinez
    15 Jan 2015 | 8:43 am
    Every time someone wants to pick nits with me they go after my science fiction and fantasy Websites. I have said for years there is no money to be made in science fiction fan sites. That’s not entirely accurate. I…Read more →
  • What is the Difference between SEO and Website Marketing?

    Michael Martinez
    5 Jan 2015 | 9:13 am
    You can always distinguish between any truly advanced search engine optimizer and someone who only believes they are advanced by asking how long they are willing to wait for results. The Advanced SEO practitioner recognizes that is a trick question.…Read more →
  • 6 SEO Myths You will Be Taking into 2015

    Michael Martinez
    15 Dec 2014 | 10:45 am
    Search engine optimization has had a very rough year in 2014 because it has lost much of its (undeserved) luster. That is what happens when the wrong people lead an industry. The following myths were all avoidable but people are…Read more →
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    The Search Agents

  • How to Dominate the Local SERPs for Mobile Search

    Dale Wilson
    26 Jan 2015 | 3:06 pm
      People are searching on mobile more than ever. As Google pushes for a richer and more dynamic mobile search experience, how can local businesses dominate the SERPs for local searches conducted on mobile devices?   Spend More to Get More Mobile is the space to bid aggressively, for a few reasons. First and foremost, customers are becoming significantly more active on mobile each year. In fact, mobile Internet traffic actually exceeded desktop traffic for the first time over this past Thanksgiving weekend, solidifying mobile’s dominance in the search sector. Second, mobile screens…
  • Yahoo + Brightroll = The Future of Online Video Advertising

    Daniel Carr-Crawford
    7 Jan 2015 | 11:52 am
    Back in November, Yahoo! announced that it was acquiring Brightroll, the premiere online video advertising platform, for $640 million in cash. For advertisers, this was huge news that will undoubtedly change how brands are marketed from here on out.   What This Means for Yahoo! The online advertising landscape, particularly its display subset, has changed significantly over recent years as digital video in particular becomes a go-to tool for many advertisers. While Yahoo is still a major purveyor of traditional display banner and native ads, it has lagged significantly in the video…
  • We Need to Talk About alt Tags

    Gregory Sidor
    22 Dec 2014 | 9:55 am
    It’s no surprise that web professionals are always looking forward – technology is a one-way street, with opportunities and rewards for those who get to the great ideas first. Lately there’s been a lot of excitement about visual search. Imagine donning your Google Glasses, heading to the park, and having your trusty specs reveal the species of bird you’re looking at. Is it a goose? A duck? Just a plastic bag really far away? As cool as that is, we can’t neglect the basic architecture that underlies the web. As we move towards a more visual internet, one of the fundamental pieces…
  • News and Media Sites Slow to Deliver the News in The Search Agency’s New Mobile Experience Scorecard Report

    Rebecca Landman
    18 Dec 2014 | 10:39 am
    This week, The Search Agency published its most recent edition of the Mobile Experience Scorecard report, focusing this time on the print news and media industry. Thanks to The New York Times Innovation Report release earlier this year, we were clued into this industry’s effort to not only digitize, but also mobilize their content. Using a list of top visited print news and media sites from Experian Marketing Services, we scored these news outlet websites on both user experience and SEO factors, measuring their successes and failures accordingly. Here are a few key findings: Page Speed…
  • If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

    Tamar Dilsizian
    26 Nov 2014 | 9:33 am
    The week before Thanksgiving, there are about as many articles on retail optimization tips as there are early Black Friday sales. Realistically though, brands should have been preparing for Black Friday, retail’s kick-off into its biggest earnings season of the year, since before this past summer. Budgets are set, campaigns in place, so with these limitations in mind what can you do to continue optimizing your marketing tactics during this busy season? Use display retargeting! ‘Tis the season to comparison shop, and repetition breeds familiarity With all the audience targeting available…
 
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    Marketing Pilgrim - Internet News and Opinion

  • Friday Roundup: Vine for Kids, Facebook measures lift and more

    Cynthia Boris
    30 Jan 2015 | 2:36 pm
    It’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories aren’t interesting — because they are! Let’s get to it! Vine for Kids The subtitle says it all. Vine has launched a separate app which is nothing but hand-curated content for kids under 5. They don’t say how far under 5, but if your newborn can press the button, they can enjoy these videos, too. It’s a smart idea and a great example of how segmenting your business can send you off in a whole new, and wonderful…
  • App usage is up, but only for the chosen few

    Cynthia Boris
    30 Jan 2015 | 1:17 pm
    Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work on a branded app. But don’t place the ad for a developer just yet. Forrester just published a new report called “2015 Mobile App Marketing Trends” and we’ve got some data from that report to share with you. The biggest issue with creating your own app is that you’re going to have a hard time breaking into the market. Forrester says the average US consumer uses 24…
  • Facebook Place Tips: check-in benefits without checking in

    Cynthia Boris
    29 Jan 2015 | 12:45 pm
    Facebook just released a new feature for mobile called Place Tips that has a very familiar ring to it. You stop for lunch at a popular restaurant near your work and suddenly a notification pops on the top of your Facebook mobile news feed. Tap and you get information about the very restaurant you’re sitting in. Dig deeper and Facebook will serve up all the reviews, photos and videos your friends have posted about the location so you’ll know to avoid the Clam Chowder and go with the Cranberry Walnut Salad instead. Could be a lifesaver. In order to serve up this feast of relevant…
  • As Yahoo slips further down, Apple reports record profits

    Cynthia Boris
    28 Jan 2015 | 2:05 pm
    Comparing Yahoo! and Apple may seem like I’m comparing oranges and. . . well. . . apples but I think it’s more like a Tale of Two Cities. Though Yahoo is still having a tough time remaining relevant, we have to give them props for being internet pioneers. In the early days, the company broke records for stock prices and there wasn’t a person on the net who didn’t visit Yahoo for search, content or webmail. But time hasn’t been good to our old friend Yahoo. Recently released Q4 reports show another decline in revenue. CEO Marissa Mayer tried to put a positive spin…
  • Football fans up the price tag on Super Sunday to $68 per person

    Cynthia Boris
    27 Jan 2015 | 2:36 pm
    The average person spends $130 on Valentine’s Day. According to Bing, consumers will spend just about half that amount to celebrate another truly American holiday; Super Bowl Sunday. Bing says the average consumer will spend $68 on game day food, fan gear, decor and new TVs. This is up 18% over last year and is an even bigger increase than we saw the year before. A lot of that money goes to the massive amounts of junk food Americans will eat while watching the game. Fans will consume 1200 calories and 50 grams of fat from snacks alone making it the second highest day for food…
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    Search Engine People Blog

  • Launch Your New Social Media Campaign Like This

    Chris Marentis
    30 Jan 2015 | 9:55 am
    In today's digital era, it takes much more than online presence alone to reap the benefits of social marketing. Given that , it's crucial to have an effective online marketing strategy. Follow the framework outlined in this article to get your social strategy right the first time and earn maximum ROI in the process. What [...] Post from: Search Engine People SEO BlogLaunch Your New Social Media Campaign Like This--Written by Chris Marentis, Surefire Social The post Launch Your New Social Media Campaign Like This appeared first on Search Engine People Blog.
  • Combining Your PPC & SEO Strategies

    Kristen Godel
    29 Jan 2015 | 7:00 am
    Many companies are torn between a Search Engine Optimization (SEO) or pay-per-click (PPC) strategy for their business. SEO Since early 2012, there have been many questions surrounding the SEO world with Google algorithm updates, such as Penguin, threatening websites and instilling the fear of consequence for utilizing "risky" SEO tactics. Looking at ranking in the [...] Post from: Search Engine People SEO BlogCombining Your PPC & SEO Strategies--Written by Kristen Godel, The post Combining Your PPC & SEO Strategies appeared first on Search Engine People Blog.
  • How To Calculate Social Media ROI

    Shane Barker
    28 Jan 2015 | 6:55 am
    Business owners who invest money in maintaining their social media accounts for advertising purposes often ask me how they can calculate their return on investment (ROI). While measuring the ROI of social media can help you determine if a certain campaign was successful or a complete failure, it's a time-consuming task that involves several challenging [...] Post from: Search Engine People SEO BlogHow To Calculate Social Media ROI--Written by Shane Barker, Shane Barker The post How To Calculate Social Media ROI appeared first on Search Engine People Blog.
  • Why eCommerce Sites need to be Mobile-Friendly

    Daniel Kosir
    27 Jan 2015 | 7:49 am
    The way people purchase online is changing. Consumers can turn to review sites and see customer ratings with the click of a button. Vendor and price comparisons are just a Google search away. And with search engines aiming to offer more personalized results, locality is more important than ever. But of the myriad of changes [...] Post from: Search Engine People SEO BlogWhy eCommerce Sites need to be Mobile-Friendly--Written by Daniel Kosir, The post Why eCommerce Sites need to be Mobile-Friendly appeared first on Search Engine People Blog.
  • Why You Need a Content Promotion Budget

    Ann Smarty
    26 Jan 2015 | 6:25 am
    There's actually no denying the fact that the concept "Build it and they will come" works. But unless content is marketed, it's a wasted effort. Whoever tells you otherwise may be either lying or clueless. We need to promote our content bringing it into the spotlight for it to get noticed and THEN spread naturally. [...] Post from: Search Engine People SEO BlogWhy You Need a Content Promotion Budget--Written by Ann Smarty, SEOsmarty.com The post Why You Need a Content Promotion Budget appeared first on Search Engine People Blog.
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    Sugarrae aka Rae Hoffman

  • The Penguin Whisperer

    Paul Macnamara
    8 Jan 2015 | 8:28 am
    Note from Rae: Welcome to the first ever guest appearance by someone in my Rants in Bitchland category. And let me assure you, that takes a special pair of skills combined with a big pair of balls. And Paul Macnamara has both. If you’ve been around any length of time, you’ve likely seen people make comments about how some of the best SEOs are SEOs you’ve never heard of before. Paul (pmac) is one of those SEOs. He’s spent the last 15 years taking ranks in some of the toughest industries on the web. Paul pushed every limit the search engines had ever laid down –…
  • Integrating AdSense into Google Analytics (& Why You Need to Do It RIGHT NOW)

    Rae Hoffman
    16 Dec 2014 | 10:16 am
    Did you know that Google now allows you to import your AdSense data into Google Analytics? Did you know that once imported into Google Analytics, you have access to granular AdSense data that is not available through standard AdSense reporting? Do you know what to DO with this information to make more money? I’ve got a quick and actionable post for you. Integrating AdSense with Analytics is nothing new. Yet, I still talk with people every single week whose revenue is dependent on AdSense, yet don’t know about (or simply aren’t using) the feature. First things first, you need…
  • OIO Publisher Ad Manager Plugin Review (& How to Guide)

    Rae Hoffman
    28 Jul 2014 | 7:00 am
    I have a particular site (powered by WordPress) that has a high demand for banner advertising. I was tired of cutting in the ad networks on advertising space sales, so I went in search of a fully automated native advertising plugin. I ended up going with the OIO Publisher plugin. I wanted an automated solution so that I wasn’t constantly having to go back and forth in email with advertisers and so that ads auto renewed (or expired) without me having to remember to get a renewal payment or remove them when the time period was up if the advertiser chose not to renew. Additionally, as an…
  • SpyFu Review – Keyword Research, Link Outreach Tools & Much More

    Rae Hoffman
    2 Jul 2014 | 10:34 am
    If you’re a regular reader of this blog or have seen me speak, then you already know that I’m a big fan of SEMRush. That said, if you’ve read my posts about finding profitable keywords, then you’ve probably also noticed that I have a paid subscription to the SpyFu keyword tool as well. Now, there’s a lot of overlap between these tools, but there is a reason I have a subscription to both. Below I’ll dive into SpyFu specifically and cover what it is, what it does, how you can use it to improve your online marketing campaigns and give some information on SpyFu…
  • You&A with Matt Cutts at SMX Advanced 2014 (& Where is the Penguin Update?)

    Rae Hoffman
    14 Jun 2014 | 9:43 am
    Every year at SMX Advanced Danny does a You&A with Matt Cutts where audience members submit questions, Danny asks them (the ones he feels are the most valid to a large audience anyway) and Matt answers them. I live tweeted this year’s session and this is the roundup of those tweets along with anything I personally wanted to add. ;-) Danny and Matt pre-chat with an awesome photobomb courtesy of Michelle Robbins. Ha. That chat began with Matt throwing stuffed hummingbirds and other swag from the stage. Danny asked if Matt had any announcements (he said he had a lot of them) and said…
 
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    Search Engine Guide : Small Business Search Marketing

  • The Scientific Case for Online Marketing That Doesn't Get Results

    28 Jan 2015 | 7:15 am
    by Mike Fleming We've become spoiled.  Before the Internet, marketers had a very hard time quantifying the ROI they got from their advertising efforts.  In fact, a famous marketer of the past named John Wanamaker is credited with coining the phrase "Half the money I spend on advertising is wasted; the trouble is I don't know which half."  But they still did it.  They knew that advertising worked, they just didn't feel like they had a solid grasp on how, why, when, and where it worked.  There wasn't much that was highly measurable in those days. You…
  • Is traditional marketing dead?

    24 Jan 2015 | 8:25 am
    by Mike Moran It might sound like a provocative question, but it's a real question I was asked once at a speaking appearance. The hard part about answering such a question is that it's a matter of perspective. Digital marketing is certainly on the rise, but it depends on your company whether that means that traditional marketing is dead, merely sick, or A-OK. Like any good consultant, I know it is annoying to answer a question like this as "It depends" but you're a lot better off knowing how to think about this for your own business than hearing some apocalyptic pronouncement about marketing…
  • Go for the Big Win with Your Social Media Marketing Strategy

    14 Jan 2015 | 6:59 am
    by Stoney deGeyter Social media offers fantastic opportunities for content promotion. Opportunities that didn't exist even just a few years ago. But unlike traditional advertising, social media is less of a promotional platform than it is an engagement platform. That means you can't just use your social media accounts to accost followers with your "commercials."  Effective use of social media requires planning and strategic implementation. While old school advertisement allows you to pay for reach on other people's networks, social media requires you to build up your own audience…
  • The Science of Digital Marketing

    13 Jan 2015 | 9:14 am
    by Todd Bailey "There is no law except the law that there is no law" (John Archibald Wheeler), could not be more true in the digital marketing industry.  Sure, there are guidelines, best practices and policies but that isn't to say that the industry as a whole is, and will always be, a science.What is more important than achieving more online visits, sales, leads and brand amplification?  How do you achieve these goals when a true theory has yet to be proved and to be followed?  With so many blogs, resources and even credited educational courses how will we look back…
  • What does "Do It Wrong Quickly" really mean?

    12 Jan 2015 | 9:53 am
    by Mike Moran If you haven't read my book (I assume that's most of you), you might not be seduced by the idea of doing anything wrong. And I have noticed that there are more and more critics of this "fail fast" idea, who are starting to talk about a "cult of failure." Now, I am sure that there are folks who are embracing failure to take off the pressure or to be unaccountable or for other weird reasons. But that's not me. (I swear.) The title of my book, "Do It Wrong Quickly" was supposed to be a joke--the kind of New York sarcasm that gets you to think differently. If you're anything like…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Mobile Drives Digital, Search is Number One, Twitter Digits

    Ben Brausen
    30 Jan 2015 | 2:45 am
    Mobile is Driving Digital Growth Worldwide [INFOGRAPHICS] - How is mobile driving digital growth? The annual report from digital agency We Are Social provides statistics of worldwide social, mobile and digital penetration, demonstrating just how far social has come — with indicators for the future. Check it out. SocialTimes Smartphones Account For 40% of US Search Ad Spend In Q4 [Marin] - In Q4, smartphones continued to chip away at desktop paid search contribution in the US. The share of ad spend that went to smartphones rose nearly 5% from Q4 2013 to account for more than 40% of total…
  • From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel

    Brooke Furry
    29 Jan 2015 | 2:55 am
    You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation platform. Maybe you’ve even created a series of email drip campaigns, monitored their performance and began to nurture your leads. But you wonder, “Am I doing all that I can?” Marketing automation gives many of today’s B2B marketing professionals lead nurturing capabilities and structured conversion journeys that not only save time, but build valuable relationships with prospects and ultimately help create revenue. According…
  • How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling

    James Anderson
    28 Jan 2015 | 2:55 am
    Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper. When Locally Laid Eggs received a letter from a grocery store shopper, saying that the company’s name is “offensive” and its advertising “vulgar,” the company took to its own blog to offer up a rebuttal. In doing so, they enlightened readers about locally-sourced food and responsible farming and revealed some key marketing lessons in the process. Most companies would have tossed the letter and missed out on the opportunity to use this kind of storytelling to pick up on…
  • What You Need to Know About Content & Influencer Marketing. BONUS: Case Study

    Lee Odden
    27 Jan 2015 | 3:03 am
    Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. Why the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources. Inspired by the need to scale content marketing performance, a growing number of B2B marketers…
  • Social Media Video – Essential Tips and Takeaways from #SMBMSP74

    James Anderson
    26 Jan 2015 | 4:33 am
    Panelists including, from left, Jeff Achen, David Krejci, Farrington Starnes and Chuck Olsen address the audience at the January 23 SMBMSP event. Digital marketers have known for some time that video is an essential part of the marketing mix: 76% of B2B companies use video as a content marketing tactic. Video is also an important part of a social media content strategy. After all, YouTube is the second most popular search engine after Google and Facebook has more than 1 billion daily video views. Great examples of companies using video to enhance both B2C and B2B marketing are in high…
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    John Battelle's Search Blog

  • Metromile: A FitBit for Your Car

    jbat
    26 Jan 2015 | 12:02 pm
    The post Metromile: A FitBit for Your Car appeared first on John Battelle's Search Blog. The Metromile staff in front of their SF HQ (Preston is in the red shirt in the back right). Ever since writing Living Systems and The Information First Company last Fall, I’ve been citing Earnest, the financial services startup, as a poster child for what I mean by an “information-first” company. But earlier this month I met with another perfect exemplar: Metromile, a company that is already upending industrial-age assumptions about what “insurance” should be.**…
  • Apple and Google: Middle School Mean Girls Having At It

    jbat
    20 Jan 2015 | 9:42 pm
    The post Apple and Google: Middle School Mean Girls Having At It appeared first on John Battelle's Search Blog. (image) I’m the father of three children, and two of them are girls. And while my first was a boy, and therefore “broke me in” with extraordinary acts of Running Headlong Into Fence Posts and Drinking Beer Stolen From Dad’s Fridge Yet Forgetting To Hide The Bottles, nothing, NOTHING, prepared me for Girls Behaving Badly To Each Other Whilst In Middle School. Those of you with girls aged 11-14 know of what I speak: Middle school girls are just flat…
  • App Stores Must Go

    jbat
    11 Jan 2015 | 9:15 pm
    The post App Stores Must Go appeared first on John Battelle's Search Blog. 2014 was the year the industry woke up to the power of mobile app installs, and the advertising platforms that drive them. Facebook’s impressive mobile revenue numbers – 66% of its Q3 2014 revenue and growing  – are a proxy for the mobile economy at large, and while the company doesn’t divulge what percentage of that revenue is app install advertising, estimates range from a third to a half – which means that Facebook made anywhere from $700 million to more than a billion dollars in…
  • The Three Golden Rules of Naming Something

    jbat
    6 Jan 2015 | 9:24 pm
    The post The Three Golden Rules of Naming Something appeared first on John Battelle's Search Blog. (image) I love being part of naming something. It’s probably the flat out most fun you can have legally with your clothes on – but for many folks, including entrepreneurs, it’s the source of endless consternation. It doesn’t have to be. Here’s how I think about coming up with a name for something – a company, a new product, even a project you might be working on. Rule #1: Don’t Overthink It. A name means nothing till those using it make it mean…
  • Predictions 2015: Uber, Google, Apple, Beacons, Health, Nest, China, Adtech…

    jbat
    4 Jan 2015 | 1:04 pm
    The post Predictions 2015: Uber, Google, Apple, Beacons, Health, Nest, China, Adtech… appeared first on John Battelle's Search Blog. 2015. My eleventh year of making predictions. Seems everyone’s gotten onto this particular bus, and I’m now late to the party – I never get around to writing till the weekend – when I have open hours in front of me, and plenty of time to contemplate That Which May Come. There are several keys to getting predictions right. First, you need to pay attention to long term secular trends – big changes that have been in the…
 
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    aimClear® Blog

  • Sysomos MAP Gap Analysis: Gatekeeper of Omnichannel Competitive Intelligence

    Alyssa Friesen
    30 Jan 2015 | 7:00 am
    Competitive intelligence is a cornerstone of omnichannel research. It is vital to know what your competitors are doing, where they are doing it, and how successful they are. Understanding how your competitors are performing and uncovering their tactics can help shape your brand’s strategy. Sysomos MAP (Media Analysis Platform) is an amazing feature-packed SaaS that offers an incredible amount of data. In this post, we’ll dive in and show you how to run a Sysomos analysis, but first, let’s walk through why brands should incorporate a competitive intelligence strategy into their…
  • Digital Marketing Strategies Start With These 81 Telling Agency Questions

    Marty Weintraub
    23 Jan 2015 | 10:26 am
    We’re grateful for the dozens of new client inquiries aimClear receives each month. Often prospective customers request a phone meeting to begin. While we love getting to know marketers and business owners, usually starting with a cold phone meeting is not efficient. Our agency presentations are customized, not cookie cutter. We must understand more about an assignment first. It’s hard to tell a business what aimClear can do to help them if we don’t have an inkling of what we’re trying to help them with. It’s not that we don’t place a premium on relationship building—we…
  • Understand Raw Data with Pivot Tables: aimClear’s Deep in the Sheets (Episode 10)

    Dion Plakos
    21 Jan 2015 | 2:12 pm
    In this week’s episode of Deep in the Sheets, we discuss Part 2 in our series about taking a document from raw data to sharing-ready through pivot tables. In particular, we walk the PPC pro through how to: Formulate months as rows Integrate lead quality Determine quantity of leads Use filters to better understand data Enjoy the video, and keep an eye out for our next episode of Deep in the Sheets, which will cover Calculated Fields.
  • Are You Relentless Or Unrelenting? 6 Healthy Skills For Personal Success

    Marty Weintraub
    16 Jan 2015 | 1:47 pm
    You probably know our type, that bull in a china shop, unstoppable whirling dervish-of-a-force.  We take the world by storm and take no prisoners! Visualize the prize, strategize, execute and dominate…won’t take “No” for an answer.  We’re about fanatical drive meeting ambition. To be “Unrelenting” is a quality which rarely fails those who also grow practical self-awareness, sensitivity, humility, softheartedness and moderation. Truly of  all entrepreneurial qualities I’ve observed over the years, to be unrelenting is a top personal attribute. This…
  • B2B PR Specialist Rockstars Need Apply! aimClear is Hiring

    Erica Melchior
    13 Jan 2015 | 11:20 am
    aimClear is hiring a Senior Account Executive-level PR professional in either our Lowertown St. Paul or Duluth, Minnesota office. Take what you’ve applied in your traditional B2B public relations specialist role and apply it to the digital marketing world. If you’re looking for a workplace that rewards thinking outside-the-box, a fun, storied culture and opportunities to use creative strategy to raise your career to the next level, then aimClear is the place for you! [Apply Now] All the Details We seek a traditional public relations professional who has a desire to learn digital PR,…
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    Branded3

  • Check out @Branded_3’s top 5 campaigns this week

    Carrie Rose Balloch
    30 Jan 2015 | 7:11 am
    Every week, our Comms team get together and summarise our favourite PR and social campaigns of the week. Here, I bring you five of our top campaigns from this week: Sky Atlantic – Polar Bear Takes in London’s Sites Marking the launch of Sky Atlantic’s hotly anticipated arctic drama ‘Fortitude’, Sky Atlantic have unleashed an 8 ft. long, fully animated adult polar bear into the streets of London. This PR stunt has been highly popular on social media with many sending in images and videos of their morning experience bumping into a large polar bear. The highly sophisticated prop uses…
  • CTR manipulation: why you can’t fake engagement

    Stuart Long
    30 Jan 2015 | 3:29 am
    With natural links being harder to obtain and audience engagement more important than ever for helping your website rank high in search engines, it is imperative to build your website with the user’s experience at the forefront of your strategy, as this is what Google always looks for. Link manipulation is dead As low-quality, easy to obtain link manipulation has finally been quashed by Google’s almighty Penguin algorithm, Black Hatters now have to turn to new tactics and strategies to get the websites they work on to rank high in search engines. This means that they’ve started to…
  • Country Specific Rank Checking & the Google Web Server Redirect &gl &gws_rd

    Alan Ng
    29 Jan 2015 | 3:27 am
    Checking rankings is one of the key elements to measuring your organic performance. Whilst there are many factors that may affect ranking performance, localisation, cookies, signed into Google etc., we won’t go into the specifics here. Either way, you still need to benchmark and most importantly you need to be consistent. Ever since Google changed over to SSL, you may have noted a new operator appended when going to http://www.google.co.uk, for example, you’ll probably get this now (in Firefox at least): Google Web Server Redirect &gws_rd This is effectively the Google webserver…
  • Download @lauracrimmons’ social media & PR trends for 2015

    Felicity Crouch
    29 Jan 2015 | 1:22 am
    Today, Branded3’s Head of PR & Social, Laura Crimmons spoke at the Figaro Digital Social Media Seminar on what’s going to be big in 2015 in the social media and PR industry. You can download her detailed article on these trends by using the form just below, it includes actionable examples of how to capitalise on video, social commerce and visual marketing. Download Laura's article NameCompanyEmail Address Laura is regularly invited to speak at digital marketing conferences around the UK, including the upcoming Brighton SEO event in April where Laura’s holding an expert workshop. As…
  • Driving sales with social media: Why your strategy is probably wrong

    Natasha Nanner
    27 Jan 2015 | 7:49 am
    Driving sales using social media isn’t as straight-forward as you may think. It’s not just a case of writing a few tweets, sharing a couple of Facebook pictures and hoping for some new customers in return. While the likes of Twitter, LinkedIn and Google+ can still be a total minefield for a number of businesses, there’s a chance that even the most quietly confident companies are doing something wrong on their social channels too. But what is this major error that your business is probably falling victim to? Creating a social strategy focused on acquiring new fans instead of appealing to…
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    Stone Temple Consulting - Digital Marketing Excellence

  • Tweeting a Link to a Page Might Get it Indexed

    Eric Enge
    29 Jan 2015 | 8:48 am
    As a part of the IMEC Labs Test Group, we have been running some tests to see whether or not tweeting a link to a page that is otherwise invisible to Google can cause it to be crawled and indexed. The short story is this is: Yes, it might. [Tweet This!] In our two test samples, one of the pages did get crawled and indexed, and the other one did not. This means that you can potentially use Twitter to get your page discovered and indexed by Google. However, there is no guarantee that it will. To understand why this is significant, and how we tested it, please read on! The Short Story We had 3…
  • How Does Japanese Twitter Use Differ from Western Twitter Use?

    Eric Enge
    27 Jan 2015 | 7:56 am
    Here it is in a nutshell: Engagement with Japanese tweets is more affected by Social Authority levels than are Western language tweets. [Tweet This!] Use of Hashtags, links, and longer tweet length have an even greater positive impact than they do in Western language tweets. [Tweet This!] In December we published our study on Twitter Engagement, with a focus on tweets done in Western languages. At the same time, we had also obtained over 1.1 Million tweets that were in Japanese. This left us with a question – how does Twitter usage in Japanese differ from the Western countries? Upon…
  • Why is SEO So Hard? – Here’s Why with Mark & Eric

    Eric Enge
    26 Jan 2015 | 7:00 am
    In this episode of Here’s Why, Mark & Eric tackle the biggest obstacles of successfully implementing a sound SEO plan for your company’s overall marketing strategy. Your CTO will probably have different goals from your CFO, while you and your CMO might have different opinions on the best way to move forward. Knowing how to address all of the varying concerns from the C-Level is what we’re here to help you with. Links Mentioned: Google’s Webmaster Guidelines The Moz Blog Whiteboard Friday Search Engine Land SEO by the Sea The Digital Marketing Excellence Blog Eric’s…
  • Hardcore SEO – Brainstorming for Content Marketing

    Eric Enge
    19 Jan 2015 | 8:00 am
    In this episode of Hardcore SEO, Eric and Senior Marketing Consultant Kristina Ferrari-Barrett discuss the best ways to yield tons of great content marketing ideas during team brainstorms. Kristina breaks down her methods of Brain Libs and Speed Storming and how they can produce lots of great ideas in a short amount of time. Full Transcript: Eric: Hey everybody! Welcome to another episode of Hardcore SEO. I’m Eric Enge, CEO of Stone Temple Consulting, and with me today is… Kristina: Kristina Ferrarri-Barrett. I’m a Senior Marketing Consultant at Stone Temple Consulting. Eric:…
  • What If Our Brand’s “Face” Breaks Bad?

    Mark Traphagen
    12 Jan 2015 | 6:07 am
    Is having a personal brand that represents your company brand too risky?  I’m on a crusade. A #PBR crusade! No, not for the favorite ironic beer brand of hipsters. My #PBR is what I call a Personal Brand Representative. I described the role in depth in my post for Moz titled “Personal Brand Punch: Why Your Brand Should Be Represented By Real People.” My thesis: many brands could greatly benefit by developing and promoting real people who have a close connection with the brand, and putting them forward as content creators who also engage on social media and in live events.
 
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    Pubcon

  • Ash And Koene Slated For Keynotes At Pubcon Austin 2015

    Lane R. Ellis
    30 Jan 2015 | 8:00 am
    Landing page innovator and bestselling author Tim Ash, and Jordan Koene, chief evangelist at Searchmetrics and former head of global SEO and content development at eBay, are each slated to present...Continue this story.
  • Digital Marketing Industry Converges At Pubcon Conferences

    Lane R. Ellis
    26 Jan 2015 | 9:00 am
    Pubcon is more relevant than ever, offering a tremendous value by being one of the primary common geographical places where the digital marketing, search, and social media industries come together each...Continue this story.
  • Jordan Koene To Keynote Pubcon Austin 2015

    Lane R. Ellis
    20 Jan 2015 | 7:00 am
    We’re happy to announce that Jordan Koene, chief evangelist at Searchmetrics and former head of global SEO and content development at eBay, will deliver the closing keynote address during Pubcon Austin...Continue this story.
  • Pubcon Austin And Las Vegas Offer Unrivaled Experiences

    Lane R. Ellis
    12 Jan 2015 | 7:00 am
    Pubcon is a top digital marketing, search, and social media conference where 2015′s brightest minds will gather for Pubcon Austin 2015 on April 20 in Austin, Texas, and Pubcon Las Vegas...Continue this story.
  • Pubcon Las Vegas 2015 Registration Now Open

    Lane R. Ellis
    6 Jan 2015 | 9:30 am
    Registration is now open for Pubcon Las Vegas 2015 — the digital marketing, search, and social media event of the year — which will take place at the Las Vegas Convention...Continue this story.
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    Bing Ads Blog

  • Priorities for 2015: Reporting Remodel Coming to Bing Ads

    Sara Johnson - MSFT
    29 Jan 2015 | 11:00 am
    Reporting in Bing Ads is getting remodeled. We’re aiming to help you easily get your performance data from the campaign UI, making it quickly visible and intuitive in a way that renders decision-making a breeze. This is a big investment we’ll...(read more)
  • Bing Ads Engineers Share Priorities and Prospects in 2015

    Aurea Astro - MSFT
    28 Jan 2015 | 10:00 am
    As we mentioned in the Winter Release Summary , this week and next we'll be sharing some information on what’s coming from Bing Ads in 2015. From new perspectives on the competitive landscape, to fresh perspectives on product priorities, here is...(read more)
  • Now Available in Bing Ads: Campaign Performance Data in Under an Hour

    Robbie Devine - MSFT
    27 Jan 2015 | 8:00 am
    You’ve been asking for faster performance data and we heard you. You will now see your clicks and impressions in less than an hour of them occurring, down from 4 hours in the past. Armed with this faster turnaround, you will be able to stay on...(read more)
  • Free Webinar: Partner in the Cloud with Digital Marketing on February 10th

    Tina Kelleher - MSFT
    26 Jan 2015 | 8:00 am
    Do you want to learn how digital marketing can boost your cloud business? Join Bing experts Duane Forrester and Elizabeth Parker as they share industry experience on digital marketing and how basic digital tools can grow businesses that offer cloud products...(read more)
  • New in Bing Ads: Quickly Undo Changes in the Change History Tab

    Prince Bajracharya - MSFT
    23 Jan 2015 | 10:00 am
    Have you ever made changes that negatively impacted your campaigns and wished you could quickly undo them? Well, we have good news for you. Today, we are excited to announce the new undo feature that allows you to revert unwanted changes back to their...(read more)
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    Get Elastic Ecommerce Blog

  • The State of Mobile Commerce [Infographic]

    Linda Bustos
    29 Jan 2015 | 10:51 pm
    This week’s infographic looks at the state of mobile commerce, created by Invesp Consulting.TweetablesMobile now accounts for 19% of all US retail ecommerce sales, 27% expected by 2018 Tweet thisThis year’s US tablet commerce expected to reach $52B, smartphone $22B Tweet thisAverage desktop conversion %=2.06% vs tablet 1.54%, smartphone 0.55% Tweet thisAverage order value via iPhone = $117.76, Android $111.70 Tweet this
  • Dropping Like it’s Dot: M-Dot Sites to Lose 50% Share in 2015

    Linda Bustos
    28 Jan 2015 | 12:05 am
    M-dot sites aren’t dead, just dying.A recent report released by Pure Oxygen Labs surveyed the Internet Retailer 500 Guide (2014) and found use of m-dot sites for ecommerce dropped from 79% in 2013 to 59%, with dynamic serving and responsive sites increasing 12% and 15%, respectively, with share shifting away from first-generation mobile solutions even further this year.Dynamic serving is currently used more often than responsive among m-commerce sites, expected to pass 20% in 2015. Though responsive has several advantages, retailers are opting for dynamic serving to avoid…
  • Why It’s Like 1995 on the Mobile Web Right Now

    Linda Bustos
    26 Jan 2015 | 12:05 am
    Another post on mobile menus?You may recall, GetElastic posted Don’t Make These Mobile Mistakes and Mobile Menus: Hold the Hamburger already.And Conversion XL posted the excellent mobile menu A/B testing study just last month. (The testing gain amounts to a few hundred thousand dollars of mobile sales a year, not bad).So why another post?The Conversion Scientist Brian Massey summed up on Twitter why mobile menus deserve attention, testing and as many blog posts as the Interwebs can contain about fixing them.Mobile Menus: Hold the Hamburger?-GetElastic: Comments:It's like 1995 on the…
  • The State of Digital Marketing in 2015 [Infographic]

    Linda Bustos
    23 Jan 2015 | 12:04 am
    This week’s infographic dissects the state of digital marketing in 2015, from device usage, to customer lifecycle to digital marketing management. Courtesy of SmartInsights.Tweetables80% of Internet users own a smartphone Tweet this37% of consumers use game consoles to surf the Web Tweet this34% of consumers use a smart TV, and 9% a smart watch to surf the Web Tweet thisTablet and Kindle Fire add-to-cart rates are comparable to desktop Tweet this50% of marketers report they have no defined digital strategy Tweet thisMarketers report SEO is the top rated digital channel for 2015 Tweet…
  • The Head to Toe View of the Customer

    Linda Bustos
    22 Jan 2015 | 12:04 am
    We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in one-to-one marketing. How are retailers using face and foot recognition to optimize operations? And how does this tie back into digital?The ‘thousand foot’ view of the customerA 29-year old Master’s student at University College London believes assumptions about gender and demographic segments can be made based on…
 
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    Compete Blog

  • Sunday Series: Fashion Enthusiasts Turn to Online Magazines

    Drew Katz
    25 Jan 2015 | 8:15 am
    Image from:
  • The Weekly Pulse

    Drew Katz
    24 Jan 2015 | 8:15 am
    Mobile is mobile! And by that I mean mobile is on the move and rising fast. In conjunction with our recent study, “Getting Mobile Right,” we have dedicated this weekly Compete Pulse to articles focused on mobile. Getting Mobile Right The data can’t be denied and mobile can’t be ignored. Marketers looking to drive brand growth can utilize mobile marketing, but should not delve into this venture blindly. Read our report to recognize what your brand has to do to Get Mobile Right. The New Mall is Mobile – 6 Ways to Maximize Conversion ClickZ recognized that the next big shift is to…
  • Sunday Series: Battle of the Lyrics

    Drew Katz
    18 Jan 2015 | 8:15 am
    Image from: Lyrics-Image / Shutterstock The emotional teachings of Biz Markie’s, “Just a Friend,” will forever be engraved in my mind. Every time the song plays, I can sing along flawlessly. I know every word, with special emphasis on the beautiful, in-pitch chorus. This perfection however, is a complete deviation from the norm. Most people like me rely on lyrical websites that ranked among the top domains for the Music Category. AZLyrics.com and MetroLyrics.com were the top two websites for unique visitors among other music websites. In the Music Category, AZLyrics recorded 9,055,216…
  • The Weekly Pulse

    Drew Katz
    17 Jan 2015 | 8:15 am
    We’re looking out for the small and mid-sized businesses too, so we decided to comb the Internet for you! We have gathered the top articles with helpful tips and ideas to leverage in your upcoming digital campaigns. Small to Mid-Sized Businesses: Competing with larger competitors is an uphill battle in almost all areas of business, yet there may remain one even playing field. Some contend that the digital marketing arena is still a place where having the biggest budget does not fully equate to the best successes. Find out why! If you are trying to get your business on the digital map,…
  • December Top 50: ‘Tis the Season for Online Shopping

    Drew Katz
    16 Jan 2015 | 7:33 am
    Image from: Online Shopping / Shutterstock The holiday-filled December marked a time for large increases of traffic towards online shopping/ecommerce domains and shipping websites, reaffirming the fact that we love presents. Amazon.com Amazon, which was discussed in our previous Sunday Series , saw an impressive 144,051,293 unique visitors and MoM (month over month) growth of 12.68%. Among the top 10 websites for unique visitors, Amazon.com posted the strongest growth percentage increase. The retailer was the tenth most popular site receiving traffic from the keyword, “Holiday.” and the…
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    العاب ماهر العاب فلاش روعة

  • العاب برق للحرب الحيوانات المفترسة

    achraf
    30 Jan 2015 | 2:53 am
    العاب ماهر العاب فلاش روعة العاب ماهر العاب فلاش روعة -  العاب برق يجب عليك أن تطور، المتأنق! غاضب الماعز والنمل النار والرخويات غروي  الغوريلا شنالحرب ضد بعضها البعض. معركة عبر أمريكا الدولة المليئة بالحروب وثورات لذا عليك يا صديقي ان تحتاط من الاعداء العاب برق للحرب الحيوانات المفترسة achraf
  • العاب حرب برق

    achraf
    30 Jan 2015 | 2:48 am
    العاب ماهر العاب فلاش روعة العاب ماهر العاب فلاش روعة - الجمع بين العناصر وإنشاء المركبات فريدة من نوعها، وإطلاق العنان للإنجازات التاريخية في صفوف هذا الجيش الخطير والغني طبعا عن التعريف في العاب فلاش برق ، القبض علىالعلم وهزيمة جيش العدو! أن يتحلوا بالشجاعة العاب حرب برق achraf
  • العاب فلاش برق للارانب الكسالى

    achraf
    30 Jan 2015 | 2:44 am
    العاب ماهر العاب فلاش روعة العاب ماهر العاب فلاش روعة - العاب فلاش برق للارانب الكسالى achraf
  • العاب برق لقصف بالطائرات

    achraf
    30 Jan 2015 | 2:40 am
    العاب ماهر العاب فلاش روعة العاب ماهر العاب فلاش روعة - العاب برق لقصف بالطائرات achraf
  • العاب فلاش برق الحرب العالمية

    achraf
    30 Jan 2015 | 2:34 am
    العاب ماهر العاب فلاش روعة العاب ماهر العاب فلاش روعة - العاب فلاش برق الحرب العالمية achraf
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    Understanding Google My Business & Local Search

  • Uber: Will Surge Pricing be the end of Uber or will Uber end It?

    Mike Blumenthal
    19 Jan 2015 | 10:40 am
    @mblumenthal @serenasaitto I don’t really get why it upsets people. No one is forcing them to pay extra & @Uber is not a monopoly. — Mike Okhravi (@mikeokhravi) December 18, 2014 I have been thinking about this question a lot since receiving the above tweet. Users do have a choice to either use or not use Uber. Why then is there such outrage? And while I am not sure I have an answer, I have a lot of questions and in the end, I question Uber’s use of surge pricing and think it likely to come back and haunt them to the point that they will curtail it. We all move through life…
  • Google Replacing City Experts with Local Guides Program

    Mike Blumenthal
    15 Jan 2015 | 10:28 am
    Google announced today that as of February 16, the City Experts program that encouraged G+ users to become active reviewers will be upgraded and now called Local Guides. The new Local Guides program implements a multi level approach with benefits accruing based on the total number of reviews written. There is even a code of conduct and a more formalized benefits structure. The new benefits structure attempts to reward users that are outside the cities where City Experts has been active and to create some level of incentives around writing more reviews. In that regard it is similar to how…
  • The One Click Economy

    Mike Blumenthal
    14 Jan 2015 | 6:22 am
    I had several “retail” interactions over the past few weeks that rubbed me the wrong way. I went to rent a car from Enterprise, the only car rental in Olean, for about the 10th time this year. Other than knowing my name, they treated me like a new customer, signing all the forms, holding a huge deposit against my debit card (aye) or I needed to bring in my utility bill (?) and providing a slow front counter experience, despite very competent staff. Shortly after I wanted to put a small, several thousand dollar over draft protection on a business account at the local credit union.
  • Local U + Moz + Great Speakers = LocalUp!

    Mike Blumenthal
    23 Dec 2014 | 10:21 am
    Both Local U and Moz are dedicated to providing great information for professionals. LocalUp Advanced, our first joint effort, is bringing together some of the most knowledgable folks in local for what promises to be the best local conference of the year. We have all of the Local U folks (Aaron Weiche, David Mihm, Mike Ramsey, Will Scott, Mary Bowling, Ed Reese and myself), a ton of Moz foks (Pete Meyers, Rand), Google PLUS other great local practitioners like Darren Shaw, Dana DiTomasio and Cindy Crum all in one room for the whole day. Well actually several rooms as we are doing afternoon…
  • Ever Wonder Why does Google show a 4.8 rating when I have all 5-star reviews?

    Mike Blumenthal
    23 Dec 2014 | 10:05 am
    I have gotten the question alot so I wrote an answer on the Local U Blog: Why does Google show a 4.8 rating when I have all 5-star reviews? The short answer: something like a Bayesian average. You’ll have to read the article at Local U to learn more. Related posts: How Many Reviews to Get the Star Treatment? Somewhere Between 4 and 5 How Many Reviews Are Needed to Show Stars in the New Map List View? Google Local Returns to a 5 Star System In New Maps
 
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    SEO Blog – MoreVisibility

  • SEO Metrics: What Should I Be Tracking?

    Matt Crowley
    15 Jan 2015 | 2:15 am
    It’s not news to many that SEO is a process, and seeing results takes time. But how can you be sure you’re on the right track? In this post, we’ll look at some specific metrics to track in order to gauge the success of your efforts. First Thing’s First: Set a Benchmark It’s important to […]
  • SEO Best Practices for E-Commerce

    Lauren Owens
    30 Dec 2014 | 2:16 am
    Image-heavy E-Commerce websites face unique challenges when it comes to SEO, including textual content constraints, potential page load time issues, and categorical considerations. But there are many ways to optimize E-Commerce sites for search engines, it just takes being creative with how, and what, you implement from an SEO perspective. In this post, we’ll look […]
  • Understanding Deep Links In Bing

    Andrea Hamilton
    18 Nov 2014 | 2:05 am
    I recently received an email from a client regarding their organic search results in Bing. They had discovered that a few links below their company listing were old and outdated. Within Bing, these sitelinks or “deep links” (as they are referred to by Bing) can be very helpful. As seen in the example below, the […]
  • Best Practices’ SEO Is Critical for Success

    Khrysti Nazzaro
    5 Nov 2014 | 2:19 am
    I’m continuing to have a lot of conversations about the devastating impact that Google’s Organic algorithm updates have had on the bottom lines of some businesses. It’s disheartening to hear stories of business owners, online marketers, and webmasters who, many without deep understanding (though some clearly knew, or looked the other way, what was going […]
  • B2B Content Marketing: Creating Content that Connects and Influences

    Lauren Owens
    29 Oct 2014 | 3:10 am
    The internet has rejiggered the B2B sales process. Whereas an in-house sales team used to be able to drive the decision-making process, many buyers no longer reach out until they’ve made a purchase decision. But B2B marketers need not leave their sales goals to fate. The answer instead is to create content that connects with […]
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    Interactive Cleveland

  • What SEO was and is in 2015.

    seanhecking
    28 Jan 2015 | 10:06 am
    I’m putting together some slides for a recent presentation and wanted to share with everyone. In the past 10 years, the craft of SEO has undergone a major transformation. In just the past 2-3 years, there has been an even more dramatic shift brought on by Google’s Panda and Penguin updates. So what does SEO look like in 2015? I hope the slide below can help illustrate just how much things have changed. What do you think are the major differences between what we did back then and what we do now? The post What SEO was and is in 2015. appeared first on Interactive Cleveland.
  • The Conversion Funnel and Social Media

    seanhecking
    20 Jan 2015 | 9:44 am
    Don’t let your marketing get stuck on one channel (or two). One of the topics that always seems to come up with clients when talking about social media is conversions. How do you convert more visitors from social advertising and organic social media. What clients may be missing is the big picture and the conversion funnel. Digital marketing channels don’t live in a vacuum and cannot be evaluated independently without some consideration. Make sure when you’re planning your 2015 budget and strategy to consider all channels. Each channel has its purpose in driving leads and…
  • Why Hire Interactive Cleveland?

    seanhecking
    12 Jan 2015 | 12:53 pm
    Its a new year, lots of new projects in 2014 and a lot to look forward to in 2015. I don’t know about you but 2014 seemed to go by in a flash! As we finished up the year, a few ideas have been popping up in my head lately. How does a virtual search and social marketing group differentiate itself from other services? We’re not a traditional agency model. We’re not a bunch of freelancers for hire. We have similar agreements with clients that a typical agency would have. What are some things that make us different than other solutions? Below are a few stats that I have come up…
  • 5 Benefits of a Competitive Analysis

    seanhecking
    29 Oct 2014 | 12:58 pm
    When it comes to keyword rankings and search engine performance, one of the most difficult concepts for folks to wrap their heads around is the competitive landscape. No business lives in a vacuum. If you can’t seem to make it past position #6 in Google, the problem may not be your agency. Most clients know where they rank for a given keyword or keywords. If you ask a company where they show up on Google for keyword X, if they don’t know they will Google it to find out. This is where the problem exists. “No business lives in a vacuum.” Not having a clear understanding…
  • 3 SEO Agency Red Flags

    seanhecking
    22 Oct 2014 | 10:24 am
    An interesting topic came up this week on Twitter. How many businesses out there have paid an agency to run your marketing campaign? Probably a lot, right! Part of their “services” are to create a website, setup your Google Analytics tagging or tracking. Perhaps they created your website for what you thought was a “great deal” cost wise compared to other similar vendors. Hint: Nothing comes cheap! Maybe they said, “Yeah, we have are own reporting tools we use (free Google Analytics) and will set that up for you when we start.” “If you like wool over…
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    SEO & Marketing Company » Blog

  • Do You Need SEO in 2015?

    Level343 Team
    30 Jan 2015 | 12:30 am
    There’s been a lot of talk about search engine optimization (SEO), why it is necessary and how it has been helping businesses improve their online visibility. It is undoubtedly an important element when it comes to search engine rankings. But given […] The post Do You Need SEO in 2015? appeared first on SEO & Marketing Company.
  • 5 Techniques Used By Bloggers

    Level343 Team
    26 Jan 2015 | 12:30 am
    Are you new to the world of blogging? Not sure how to go about creating a name for yourself and your company through blogging? Well, look no further. You’ve just discovered the treasure chest of blogger basics that will help […] The post 5 Techniques Used By Bloggers appeared first on SEO & Marketing Company.
  • 5 Great Tools for Your SEO

    Level343 Team
    23 Jan 2015 | 12:30 am
    As businesses rush to establish their online presence, it makes search engine optimization a tricky task. While this inherently adds complexity to your online marketing campaign, it does help screen out scams – which the customers are heartily thankful for. […] The post 5 Great Tools for Your SEO appeared first on SEO & Marketing Company.
  • How Can Your Business Succeed with Facebook?

    Level343 Team
    19 Jan 2015 | 12:30 am
    Social media is one of the most effective tools for business growth and sales promotion. But like all other communication channels, there are certain dos and don’ts involved with social media, in particular: Facebook. Just as a shy and timid […] The post How Can Your Business Succeed with Facebook? appeared first on SEO & Marketing Company.
  • Creating a Brand as a Startup

    Level343 Team
    16 Jan 2015 | 12:30 am
    Every successful company has a clear and concise brand that is recognizable to the public. If you have a startup, it is your goal to develop a brand to address this issue. Your brand should have the propensity to be […] The post Creating a Brand as a Startup appeared first on SEO & Marketing Company.
 
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    Triangle Direct Media - New Media Marketing

  • 2015 Online Marketing Predictions

    Jason Gillikin
    9 Jan 2015 | 10:22 pm
    The Spartan Project will increase Bing’s market share. Well it’s about time Microsoft got a new browser! When was the last time someone willingly used Internet Explorer? I know people use it (58% in fact), but I get the feeling it’s just from being the default on PCs, right? With a new “lightweight” browser, Microsoft hopes users actually choose Spartan. And they have the opportunity for Spartan (or whatever they call it) to lead users to use Bing instead of Google. Right now Bing has only 19% of the search traffic. Let’s see if they can get that up to 25% by year end. Google Plus…
  • TDM is Hiring!

    Jason Gillikin
    12 Dec 2014 | 7:31 am
    Triangle Direct Media (TDM) is seeking to immediately expand its inside sales division.  We are looking for highly motivated candidates who are driven to succeed – sales reps who are willing to work hard, work smart, and make as much money as they can.  The industry is highly competitive, so we need someone who is sharp, computer savvy, fearless, and willing to learn.  Commission potential is uncapped.  Sales experience is a plus but not a requirement. At TDM, we are: – Online marketing experts with specialties in SEO, Pay-per-Click, and Social Media – Motivated by the…
  • Invest in Social Media Management

    Jeff
    5 Dec 2014 | 11:16 am
    Does your social media marketing provider have experience in a wide variety of SMM (social media marketing) platforms? Understanding how to use Facebook, Twitter, Google Plus, Pinterest, Tumblr and Instagram are all vital parts of a successful SMM campaign. Social media marketing is a must have, must use, advertising tool for any business. The stats below represent American social network users, by age, and the amount of time they spend on social media: 18-34-year-olds report spending 3.8 hours a day; 35-49-year-olds report spending 3 hours per day; 50-64-year-olds report spending 2.4 hours…
  • Facebook Bans The “Like Gate” Incentive for Pages

    Ashley Hincher
    12 Aug 2014 | 7:33 am
    Facebook has officially banned the “like gate” for Pages. On August 7th, a post was published to the official Facebook Developer’s blog announcing some recent changes. Tucked near the bottom of the post is a section titled “Changes to Platform Policy,” which includes a new rule that will certainly impact how businesses run their Facebook pages: “You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.” According to Facebook, users have 90 days (until…
  • Discovery marketing and the new mobile search by Pinterest

    Jeff
    6 May 2014 | 8:10 am
    Pinterest’s new search is currently only available for mobile devices; iPad, iPhone and Android. The new search feature offers descriptive guides which is category-based and delivers results on the keyword or phrase entered. Similar to how Google suggests related search topics, Pinterest’s seeks to help users discover additional interests based on use. For example, when you start searching subjects such as BBQ, Fourth of July parties or summer vacations the guides will pull additional pins submitted by Pinners. The following is from Pinterest, released via their announcement on…
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    Bruce Clay, Inc. Blog

  • SMX West Speaker Series: Diving into SEO with Googler Gary Illyes

    Kristi Kellogg
    28 Jan 2015 | 12:51 pm
    SMX West Speaker Series: Diving into SEO with Googler Gary Illyes was originally published on BruceClay.com, home of expert search engine optimization tips. A major West Coast search marketing education event, Search Marketing Expo (SMX) West, comes to San Jose in one month. If you’re interested in attending, heads up! Early Bird rates expire Friday. Add our discount code for friends and clients, BRUCECLAYSMXW15, to get 10 percent off the cost of all passes and workshops, including Bruce Clay’s SEO Workshop on Monday, March 2. Today we’re kicking off a month of interviews…
  • Free SEO Tool Tuesday: ‘Top-Ranked Websites by Keyword’ Vets Your Keywords

    Chelsea Adams
    27 Jan 2015 | 10:30 am
    Free SEO Tool Tuesday: ‘Top-Ranked Websites by Keyword’ Vets Your Keywords was originally published on BruceClay.com, home of expert search engine optimization tips. Did you know that in addition to the SEOToolSet suite of diagnostic tools, many of the Bruce Clay, Inc. SEO power tools have a free, light counterpart? These free tools can help you perform research and collect insights about keywords, links, on-page analysis and competitive analysis. To introduce you to our collection of free SEO tools we’re starting a Free SEO Tool Tuesday series, in which we spotlight…
  • Bruce Clay’s 2015 Predictions for the SEO Industry

    Bruce Clay
    20 Jan 2015 | 11:35 am
    Bruce Clay’s 2015 Predictions for the SEO Industry was originally published on BruceClay.com, home of expert search engine optimization tips. Since 2006, Bruce has posted annual predictions of what he expects will jostle the Internet marketing industry in the year to come. What follows are nine predictions by Bruce Clay on mobile, local, video, voice search, and shifts in the Internet’s dominant players. In keeping with our annual tradition here at Bruce Clay, Inc., I’d like to share with you my forecast of the search climate in 2015. I predict: Mobile results satisfaction…
  • 21 Liveblog Reads that Will Make You a Better SEO: Virtual Internet Marketing Conference

    Bruce Clay, Inc.
    16 Jan 2015 | 5:33 pm
    21 Liveblog Reads that Will Make You a Better SEO: Virtual Internet Marketing Conference was originally published on BruceClay.com, home of expert search engine optimization tips. I’ve got a mixed record with resolutions at the start of a new year, but when that calendar flips I feel a sense of renewed vigor and an urgency to add a few new good habits. Do you ever make New Year’s resolutions? You may have some SEO goals in your 2015 queue, whether it’s getting your site’s mobile experience tight and right or finding the time to bring a local presence to life on…
  • Drive Social, Spike Traffic: Social Media’s Effect on SEO

    Kristi Kellogg
    9 Jan 2015 | 11:28 am
    Drive Social, Spike Traffic: Social Media’s Effect on SEO was originally published on BruceClay.com, home of expert search engine optimization tips. Yesterday, Bruce Clay, Inc. hosted the first #SEOchat of 2015 and the topic inspired hot conversation. “Drive Social, Spike Traffic” honed in on the impact of social media on SEO initiatives. Guests, including some well-recognized and respected digital marketers like Andy Crestodina and Lisa Buyer, talked about their 2015 social strategy as it relates to SEO. #SEOchat is a Twitter chat held every Thursday at 10 a.m. PT/1 p.m.
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    Hyper Dog Denver SEO Blog | Colorado SEO Firm

  • Kick-Start Your SEO in 2015

    Janna Vance
    6 Jan 2015 | 4:33 pm
    The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates – and their sometimes heavy-handed penalties – in addition to an explosion of mobile traffic have shaped the rules for SEO and online marketing. When we look at what’s working at the end of 2014, we see just […]
  • Google: All about that mobile

    Jim
    4 Dec 2014 | 6:12 pm
    Having a good mobile experience is increasingly important for websites. Advances in technology have made it possible for many more sites to be viewed on mobile devices, but the experience is usually much less pleasurable than viewing via desktop. Google wants to change that, and is again trying to move website design in the correct […]
  • Penguin 3.0: A year in the waiting

    Jim Kreinbrink
    4 Nov 2014 | 2:22 pm
    Google’s “Penguin Updates” target the easiest link building practices. Since Google’s algorithm uses links to determine whether a website deserves to rank, they use the Penguin Updates to punish sites that might be getting links in an automated fashion. Penguin Update 1: April 24, 2012, dubbed v1.0 Penguin Update 2: May 25, 2012 Penguin Update […]
  • “How do you write great title tags and meta descriptions?”

    Janna Vance
    20 Oct 2014 | 2:04 pm
    “How do you write great title tags and meta descriptions?” That is the question that clients ask me most frequently. And it’s a loaded question for sure! There are several components to authoring great titles and descriptions, but there are also a few considerations that each client will want to consider for themselves. I’ll address […]
  • Summary of Search: Who is Syndicating Who? What to know about syndicating your blog.

    Jim Kreinbrink
    9 Oct 2014 | 2:25 pm
    SUMMARY OF SEARCH Google released a new Panda 4.1 update this month and unique, relevant content and overall site quality has never been more vital. Syndication actually plays a large part in what Google sees as duplicate content. Done correctly, syndication can mean new visitors, brand exposure, social shares, and links to your site (which […]
 
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     | periscopeUP

  • Using Market Research & Defining Your Target Audience With Donna Balinkie of Firedrive Marketing [Podcast]

    Dan Kaplan
    29 Jan 2015 | 6:00 am
    An interview with Donna Balinkie, of Firedrive Marketing, discussing the whys and hows of market research on your target audience. The post Using Market Research & Defining Your Target Audience With Donna Balinkie of Firedrive Marketing [Podcast] appeared first on  | periscopeUP.
  • Lead Nurturing With Magdalena Georgieva of HubSpot [Podcast]

    Dan Kaplan
    22 Jan 2015 | 6:00 am
    Learn from the author of Introduction To Lead Nurturing how to use HubSpot to improve lead quality with automated campaigns. The post Lead Nurturing With Magdalena Georgieva of HubSpot [Podcast] appeared first on  | periscopeUP.
  • Social Media Examples That Work, With Andrew Rose [Podcast]

    Dan Kaplan
    15 Jan 2015 | 7:01 am
    In this episode Dan and Andrew Rose discuss examples of social media marketing that work. The post Social Media Examples That Work, With Andrew Rose [Podcast] appeared first on  | periscopeUP.
  • eCommerce SEO With Jeff Gregory & Adam Levine, Of CustomInk [podcast]

    Dan Kaplan
    8 Jan 2015 | 7:00 am
    In this interview we dig into their SEO and ecommerce philosophy, including site home page design, site architecture, keyword research, understanding user behavior, product conversion pages, blogging, and content distribution. The post eCommerce SEO With Jeff Gregory & Adam Levine, Of CustomInk [podcast] appeared first on  | periscopeUP.
  • Link Building In 2015 With Nick Cuttonaro [Podcast]

    Dan Kaplan
    18 Dec 2014 | 8:00 am
    In this episode, Dan interviews Nick Cuttorano, Founder of The Link Builders. Listen in as they discuss online reputation management, controlling page one of Google searches, link building in 2015 (yes, buying links and link networks are still alive), tips and techniques for owning page one of searches, as well as Nick’s “one thing” that we all as marketers need to be paying attention to. The post Link Building In 2015 With Nick Cuttonaro [Podcast] appeared first on  | periscopeUP.
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    Fathom

  • Count Down to Higher Click-Through Rates with Google’s Countdown Widget

    Noah J. Brooks
    29 Jan 2015 | 10:10 am
    Google has been making a lot of changes over the past few months, and if you read my blog Avoiding Dynamic Disaster then you know that I don’t agree with all of changes being made. With that said, one of their latest updates has a lot of potential for increasing both click-through rates (CTRs) and ad relevance. The second addition to Google’s Ad Customizers rollout was something called the Countdown Widget. Located under the Ads tab when creating new text ads, the countdown widget lets you dynamically enter the number of days remaining to any days of importance. This will save a lot of…
  • Revolutionizing Student Recruitment for Sustainable Growth

    Paul Richlovsky
    28 Jan 2015 | 1:16 pm
    1 in 10 public and private colleges is in acute financial distress. 1 in 5 private colleges has a cash-flow margin below 10%. (Source: Moody’s, July 2014) University CMOs (chief marketing officers … yes, not a traditional position in academia) know they need the right amount of prospective students and the right mix of enrollments to sustain growth or avoid financial distress. College presidents know academic outcomes depend on having this consistent (and ample) enrollment mix, along with a strategy to manage student relationships. VPs of admissions and enrollment know they need…
  • Become a Direct-to-Consumer Champion For Your Company in 2015

    Melissa Mathews
    28 Jan 2015 | 7:30 am
    This is the year for many consumer brand manufacturers to put more energy into launching or expanding their direct-to-consumer (DTC) channels. Clear benefits such as increasing brand equity, higher profit margins, and more control over the purchase experience make this strategy very appealing for many consumer brands.  However, many of these brands run into challenges when their “most important customers” are competing in the same space. These most important customers are the brands’ retail distribution partners. So how do consumer brands continue to maintain a relationship with their…
  • How to Put Your Customer Personas to Good Use: A Step-by-Step Process

    Haley Hite
    27 Jan 2015 | 11:31 am
    When I create customer personas for my clients here at Fathom, I often get this reaction: “That’s great, but what now? How do I use my customer personas?” Customer personas are crucial for understanding who you’re creating content for, but is that enough? Do you create personas simply to learn about your audience, then stash them away without another glance? Those personas should serve a higher purpose: they should be one of the key components (along with a content audit/gap analysis) to inform your content strategy. Every company or agency is different and may have their own use…
  • How To Write Better, Part III: Use a Dictionary

    Paul Richlovsky
    27 Jan 2015 | 3:57 am
    Missing in my two previous articles in this series about writing better is any reference to one of the most powerful tools at a writer’s disposal: A dictionary. I decided to dedicate an entire post to one of the most fundamental books in the English language because where style guides, fellow writers, editors and your memory can fail, a dictionary usually won’t. It represents the ultimate authority on language usage. Whether you need to remember an obscure spelling or see an example sentence for how to use pragmatic (the most looked-up word at Merriam-Webster online), a…
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    Genuine SEO

  • Easy Processes to Setting Up Your Online Business

    Josh Nadeau
    4 Jan 2015 | 6:55 pm
    An Easy Process to Setup Your Online BusinessExpanding Your Business is EssentialWhen it comes to any business, exploring new avenues that can create profits is vital to the overall success of the business. One of those alternatives that can help you reach new customers and sales is the use of the Internet. Although it may seem difficult to accomplish, creating an online store can actually be done with a simple process. Rest assured that with websites like web.com, you are sure to have your website ready in no time.A Custom Web DesignThese types of designing features can let you create a…
  • Using Alerts To Maintain A Business’ Good Reputation

    Josh Nadeau
    3 Nov 2014 | 10:17 am
    Using Alerts To Maintain A Business’ Good ReputationWhen a business wants to avoid negative press, it needs to make sure it signs up to get an online reputation alert every time negative comments are made about it. These powerful search engines are able to find negative commentary on the business anywhere on the Internet.The SearchThe search is ongoing for the business. Their name is being searched at all times, and it is attached to a search that looks for negative words. These comments are moderated by the program to make sure they are pertinent, and they are sent to the business…
  • 5 Essential Tools for Start-ups and Small Businesses

    Josh Nadeau
    9 Oct 2014 | 1:30 pm
    Start-ups are getting younger every day with kids going into business for themselves right out of school or before they even graduate. Having fresh perspective can be a good thing, but for those of your lacking office experience, here are five essential tools that guarantee a fighting chance in the ever-crowded small-to-medium sized business market.Professional EquipmentThere is nothing worse than spending time and money on a project only to be held back by technology. That can be in the form of a slow-loading website, poorly produced media, or buggy program. The first way to get around this…
  • Promoting Your Business With SEO Services

    Josh Nadeau
    10 Sep 2014 | 8:46 am
    When it comes to promoting your business online, few services can offer you the results that search engine optimization (SEO) can. Good SEO isn’t just focused on impressing the search engines such as Google, Bing, and Yahoo in order to increase your website traffic; it is also intended to help convert visitors into customers for your products and services.What is SEO?Many business owners are somewhat confused about what exactly SEO is, and what it can do for their business. They may spend the majority of their advertising and marketing budget into social or other forms of promotion;…
  • Direct Traffic To Your Company Website With The Help Of A PPC Company

    Josh Nadeau
    25 Aug 2014 | 6:21 pm
    Every business is aware of the importance of high quality advertising. If your company is not well advertised then consumers will not be aware of your products or services, and consequently use the competition to fulfil their needs. With high quality, well placed adverts however you are much more likely to succeed and make a sale. In this day and age, the best place to advertise is not in magazines, local papers or on the television: instead it is online. The internet is used by people all around the world and it is also the first place that consumers turn when looking for any kind of product…
 
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    PRecIsE_iNtErNEt_mArKeTinG

  • monitized blog with amazon

    cakmin
    27 Jan 2015 | 2:00 am
    You can monitized your blog with amazon, How to post blog? How to add amazon links, the good backlinks with rankings and els, step by step you create blog and select BEST product on... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Holly amazon niche product

    cakmin
    23 Jan 2015 | 4:01 am
    holly amazon niche product download Source: PRecIsE_iNtErNEt_mArKeTinG [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Amazon profit

    cakmin
    20 Jan 2015 | 1:55 am
    How to make money “affiliate amazon” ?   Source: PRecIsE_iNtErNEt_mArKeTinG [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    cakmin
    16 Jan 2015 | 4:26 am
    This methode is super easy just copy and paste system will make you up $50, these methode cash bill fast The 23 Minute Cash System is a step-by-step formula that shows you how to make money in 23... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    cakmin
    7 Jan 2015 | 8:17 pm
     Source: PRecIsE_iNtErNEt_mArKeTinG [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    EduTek n Social Media Advisor

  • Explore Social Platforms Counter, Flapit

    EduTek_SocialMedia Consultant
    8 Jan 2015 | 11:45 pm
    Interested in impressing your offline community by showing your strength in online community? Then try Flapit, as it is the first physical counter that connects to many social platforms suchas FB, Twitter, YouTube, Google Plus and others. The following video shows how you can impress your off-line community by using Flapit. According to their website, ‘Flapit can be placed anywhere: in your store window, or on display at your agency or on the wall of your restaurant / hotel, you name it’. It can be tried by small businesses as well as corporations as it is an interactive marketing tool…
  • Happy NewYear 2015

    EduTek_SocialMedia Consultant
    31 Dec 2014 | 10:31 am
  • Have You Explored Ello an Ad Free Social Network Environment?

    EduTek_SocialMedia Consultant
    18 Dec 2014 | 11:32 pm
    Ello is a social network that is just simple, ad free and hence cultureless. It is created by small group of designers and artists who promise not to sell your data to third parties. To remain ad free Ello converted to a Public Benefit Corporation (PBC). It works on mobile devices through web browser.                 The clutter offered in the updates of various social networks can be easily got rid of by choosing your connections between the options ‘friends’ and ‘noise’. This will enable you to view your friends’ updates easily and not having to search among…
  • Apricot Connecting Teachers, Students and Parents

    EduTek_SocialMedia Consultant
    7 Dec 2014 | 10:47 pm
    Today I came across new EdTech resource, Apricot, that connects teachers, students and parents to make everyone talking about your school. How Apricot Works Image Source: http://justapricot.com/images/howitworks@2x.png According to Apricot, ‘Teachers discover what students find interesting and challenging. Students feel empowered by giving feedback, and parents gain insight into what their kids are learning’. At present it is free, and offers an easy way to help students engage with their teachers and parents. As of now, they are doing a pilot study and those interested in participating,…
  • Broadcast Your Presentations on Any Device

    EduTek_SocialMedia Consultant
    30 Nov 2014 | 8:01 pm
    Today I came across Preso.tv that enables you to present on any device, be it desktop, mobile and projector screens at the same time. You can upload your Powerpoint, PDF or word files and broadcast it to room or anyone online with mobile devices. Image Source: http://www.preso.tv/Content/images/tourimages/tour1.png At present it is free and no registration required. Hence those interested can explore the tool.
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    SEO Content Strategy and BtoB Public Relations

  • It’s Time To Supercharge Your Business!

    Melanie Rembrandt, www.rembrandtwrites.com
    29 Jan 2015 | 4:55 pm
    Sales slow? Bored? Want a change? Read on… If you own a business, you are probably wearing numerous hats and running around like a crazy person to meet all of your responsibilities and deadlines. This year is brand new… are you already exhausted? How are sales going? If any of this sounds familiar, you are […] The post It’s Time To Supercharge Your Business! appeared first on SEO Content Strategy and BtoB Public Relations.
  • Copy, Shmopy… Why do you need all this content?

    Melanie Rembrandt, www.rembrandtwrites.com
    22 Jan 2015 | 4:11 pm
    It’s still the ruling king when it comes to business success! Make sure your site is optimized for the search engines with the right keywords! Add appropriate SEO words to your social-media campaign! Create current blogs, newsletters and videos! You see these messages through various mediums all day at work. And while you may be […] The post Copy, Shmopy… Why do you need all this content? appeared first on SEO Content Strategy and BtoB Public Relations.
  • Do You Communicate in Silos?

    Melanie Rembrandt, www.rembrandtwrites.com
    16 Jan 2015 | 7:48 am
    It’s time to review your entire, marketing plan! The days of working in silos are over. Online information ties all sales and marketing activities together. If you have independent teams for social media, search engine optimization (SEO) content strategy, public relations, video, mobile, sales, and more that work in silos, you are losing new customers […] The post Do You Communicate in Silos? appeared first on SEO Content Strategy and BtoB Public Relations.
  • It’s the New Year. What are you doing now to be successful later?

    Melanie Rembrandt, www.rembrandtwrites.com
    8 Jan 2015 | 4:42 pm
    Keep it simple and succeed! It’s the New Year. We all have high hopes for the year ahead and visions of success filling our heads. But how do you actually make those visions a reality? Instead of creating resolutions, it’s time to focus on exactly what you want to achieve this year and make it […] The post It’s the New Year. What are you doing now to be successful later? appeared first on SEO Content Strategy and BtoB Public Relations.
 
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    Dan Lew – Entrepreneur

  • Rich Mindset

    admin
    26 Jan 2015 | 1:05 am
    Watch this video to get my take on how you should position your thinking to a mindset that will lead you to wealth.  
  • Business Clarity and Competition

    admin
    22 Jan 2015 | 8:08 pm
    In this video I am going to talk about how you can tweak your mindset into achieving success in your online business.
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    97th Floor

  • Marketing for the People: Giving Something Back at 97th Floor

    Wayne Sleight
    22 Jan 2015 | 1:18 pm
    Here at 97th Floor, we believe that the best gifts are the ones that provide the recipient with an opportunity to help others. This is why for our holiday card this past December, we created the #20helps campaign. We wanted to be able use our success as a company and as individuals to help others. […] The post Marketing for the People: Giving Something Back at 97th Floor appeared first on 97th Floor.
  • Episode 009: Creativity in Digital Marketing

    Shante Schroeder
    13 Jan 2015 | 8:30 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with 97th Floor employees Chase Larson, lead Digital Marketer and Rachel Bascom, content writer. You will learn: What creativity means in digital marketing–affects all facets from social media to content campaigns. Writing is like a stand alone art form, so creativity is key in how […] The post Episode 009: Creativity in Digital Marketing appeared first on 97th Floor.
  • Episode 008: Women’s Role in Digital Marketing

    Shante Schroeder
    6 Jan 2015 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder and Jayme Jenkins, lead digital marketers at 97th Floor, discuss women in digital marketing – specifically what they’ve encountered and advice for women in the industry. You will learn: A few theories on why the industry is predominantly male More and more women drawn from different […] The post Episode 008: Women’s Role in Digital Marketing appeared first on 97th Floor.
  • Episode 007: J.T. Daily on Successful Online Marketing

    Shante Schroeder
    30 Dec 2014 | 8:30 am
    In this episode of 97th Floor Radio, Shante Schroeder speaks with J.T. Daily of Drug Rehab. DrugRehab.org provides resources and information for people to overcome their addiction(s). You will learn: Talks about his career, how he got into the industry. I think it’s really important before you start investing time, money and resources online–you have […] The post Episode 007: J.T. Daily on Successful Online Marketing appeared first on 97th Floor.
  • Episode 006: How Important Is Local SEO?

    Shante Schroeder
    23 Dec 2014 | 8:30 am
    In this session of 97th Floor Radio, Shante Schroeder discusses local SEO with Cole Rieben and Barrett Dastrup, digital marketers at 97th Floor. You will learn: Where you should allocate your resources. What you can fix on-page and off-page to begin ranking better and outranking competitors. Start with a site audit. Are your social platforms […] The post Episode 006: How Important Is Local SEO? appeared first on 97th Floor.
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    solar news HubSpot

  • How To Install Marine Solar Panels

    26 Jan 2015 | 12:35 am
    Solar panels can be a great help to sailors, keeping vital lights and appliances functioning, even when batteries run low or a generator malfunctions. They are also a much quieter way of recharging batteries! Learning how to install marine solar panels will be vital for the sailor who wants their advantages, but first he or she must learn which solar panels are best. Three types of solar cells are commonly used in solar panels, each with its own advantages. The sailor needs to learn these advantages and select the solar panels that are best for the need. Types of Solar Panels Solar panels…
  • Heating Your Home With Solar, But Without Panels

    25 Jan 2015 | 4:47 am
    With rising energy costs and massive stress on our electrical grids, solar is gaining in popularity. Not everyone realizes you can heat your home without buying big panel systems. Heating Your Home With Solar, But Without Panels – Gain You can use solar energy to heat your home through a concept known as gain. While you may associate panel systems with any mention of solar power, they are not a component of this approach. Of course, this makes the installation a heck of a lot cheap than going with traditional panel systems. Solar gain is a concept that has been with us for much of the…
  • Get Great Tips About Solar Energy From Experts Who Know!

    24 Jan 2015 | 1:09 pm
    Solar panel installation is a green solution. This is an investment that is important. You have to understand if it will fit into your budget. Continue reading to educate yourself about solar energy so that you can decide whether or not it’s the right choice for you. If you’re prepared to stick with the investment in the long run, solar energy systems are an outstanding means for saving money. Installing solar panels requires a substantial investment, so years may pass before the panels generate sufficient savings to cover your cost. Invest in solar conversion only when you are…
  • Concentrating Solar Power Systems

    15 Jan 2015 | 8:43 pm
    If you have ever seen a field with several mirrors pointing toward the sun you may be looking at a solar power system. These systems work to concentrate the sunlight to one area and use the heat to heat up the liquid that flows along the pipes. This system is called Parabolic-trough system. This type of system heats oil that is flowing through the pipe. The oil is hot and that is why it is used to boil water to power a steam generator which in turns powers electricity. The reason that this system works so well is because the U-shaped mirrors attracts and collects the suns heat which is then…
  • Solar Energy – The Future of Generating Energy for the Home

    5 Jan 2015 | 2:46 am
    Solar energy for residential houses is nothing new. It has just been relegated to the background in lieu of rising cost of real estate; newer more advanced building materials, design and the limitation of resources. Since man started building homes, sunlight played a major influence in the design. In fact, even in the more advanced urban planning method of the Ancient Chinese and Greeks, the orientation of the buildings is as much as possible directed towards where it could capture the most sunlight. The ancients might not be as intellectually sophisticated then to use catch phrases as…
 
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    Local SEO Guide

  • 90′s Redux – Google’s Fanny Pack Continues to Expand

    Dan Leibson
    26 Jan 2015 | 9:48 am
    One of the benefits of working with local clients, both large and small, is that we see a lot stuff. Recently we have been conducting a rank tracking project for a large national brand with 1,300+ locations. This has has given us some interesting insights into the move from the local carousel to the local [...]The post 90′s Redux – Google’s Fanny Pack Continues to Expand appeared first on Local SEO Guide.
  • Is MapMaker’s Bad Data Grounds for Divorce?

    Dan Leibson
    13 Jan 2015 | 1:54 pm
    We have been playing around with Google’s MapMaker product a lot lately. While this won’t come as a shock to the seasoned local search professionals out there let me tell you, it’s a buggy product. Just the other day I had it return auto-suggest results in what I think was Dutch. While UI glitches are [...]The post Is MapMaker’s Bad Data Grounds for Divorce? appeared first on Local SEO Guide.
  • Yes Virginia, Publishing Does Help SEO…

    Andrew Shotland
    8 Jan 2015 | 10:23 am
      When you have been practicing SEO for years, you sometimes take the basics for granted. Then they hit you smack dab in the face and it’s like a breath of fresh air. Above is this blog’s organic traffic graph from November 29th, 2014 to today. While it’s hard to see, organic traffic for the [...]The post Yes Virginia, Publishing Does Help SEO… appeared first on Local SEO Guide.
  • When It Comes to Google MapMaker, Don’t Take No for an Answer

    Dan Leibson
    7 Jan 2015 | 9:00 am
    Do you find your edits in Google MapMaker often get denied? Ever since Maptivists shed some light on the exploits that were possible using MapMaker, it has been harder and harder to get legitimate changes made. Most of the time I see MapMaker edits get rejected, regardless of their validity. A good example was when I [...]The post When It Comes to Google MapMaker, Don’t Take No for an Answer appeared first on Local SEO Guide.
  • 15 Local SEO Predictions for 2015

    Andrew Shotland
    5 Jan 2015 | 2:40 pm
      And you won’t believe what happens next… Google will lose market share in Local (trying not to repeat myself here so check out the link to Streetfight for more thoughts on GOOG, Facebook, Apple, etc.) Google will significantly change the layout of its local pack results at least twice, causing me to break out the [...]The post 15 Local SEO Predictions for 2015 appeared first on Local SEO Guide.
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    Occam's Razor by Avinash Kaushik

  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
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    SEO Chat

  • B2B Social Media Measurement Proves ROI

    GrowMap
    20 Jan 2015 | 4:12 pm
    In the B2B space, there persists a belief that social media only works for B2C. This is because to date most have no proof it works for B2B. According to MarketingProfs and The Content Marketing Institute B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America, measurement is a key area where B2B marketers are struggling: Only 21% say they are successful at tracking ROI.   New social media management solutions make tracking leads and identifying which social shares generate leads and conversion possible. Businesses that implement social media measurement tools…
  • Online Marketing Services: Why You Should Consider Charging by Task

    Ann Smarty
    19 Jan 2015 | 11:09 am
    I am sure a lot of our readers and members provide some sorts of online marketing services and thus they are facing with the well-known dilemma: How to measure and charge for the service? How to make your pricing competitive and clear while not under-pricing yourself. [There's also a follow up to this article on how to manage your own time more effectively] With these questions we came to some of companies: David Leonhardt from THGM Writing Services Follow @amabaie “…estimate how much effort is involved and charge by the project” First, let us draw a distinction between…
  • New Marketing Tactics to Try in 2015: What’s Yours?

    Ann Smarty
    5 Jan 2015 | 2:25 pm
    Welcome to 2015! A new year is a good time to try something new (especially given that Q1 is usually a slower quieter time for many marketers!) Is there any tactic you are planning to try this year? Here’s some inspiration for you! Jolynno: Video Marketing + Podcasting Yes, I currently use Instagram marketing and Facebook primarily. I plan to use video marketing in 2015 paired with podcasting. I think these 2 mediums are gaining in popularity and offer a more personal way to connect to my audience. As for podcasting, I want to offer my blog posts as podcast sessions and see how I can…
  • 4 Aspects to SEO Basics for Websites, Blogs and eCommerce

    GrowMap
    3 Dec 2014 | 10:16 am
    What do you do about SEO if the site you built doesn’t seem to have SEO features built in? First, you need to know there is more than one aspect to SEO. There are actually at least four: Meta fields On page SEO Incoming links Page load time and caching SEO Basics No matter what type of site you have, you can learn to improve your on page SEO and your incoming links. Whether you can configure the meta fields easily depends on what your site is built on. Website Builder SEO If you used a website builder, it may or may not have some accessible SEO meta fields. For example, IM Creator…
  • Why Google Thinks You’re A Sly Dog And How To Make It Trust You

    Cormac Reynolds
    28 Nov 2014 | 6:26 am
    Trust is everything in a relationship and without it a connection is meaningless and a bond throwaway. So, how do you build this trust? Openness…… respect…… offering a quality experience. The funny thing is that it’s not just your girlfriend that will appreciate it when she can trust you, Google will too.   Trust is a significant and often overlooked factor in SEO Remember the crazy girlfriend that cut up your suits one Tuesday evening before you came home from work because you smiled at the pretty barista. Those suits could be your site and that girlfriend could be Google. If…
 
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    Internet Marketing Ninjas Blog

  • Emerging Ecommerce Technologies That Will Change How We Market

    Bonnie Stefanick
    30 Jan 2015 | 6:30 am
    It is sometimes very challenging to keep up with the break-neck pace at which new technology is being released. I find myself spending a lot trying to wrap my head around all the changes and I try to anticipate how new technology will affect how we market and how we keep a dialogue going with customers. Here are some of the latest innovations that are sure to impact how we get our message out there and keep customers coming back in the coming years: Beacon A beacon is a wireless device that broadcasts a signal to mobile phones and tablets that are within a transmitters proximity. When a…
  • Thoughts from Matt Cutts and Eric Schmidt, Questions about our Complex Relationship with Google

    Jen Van Iderstyne
    29 Jan 2015 | 1:57 pm
    Big names and big minds with big ideas are the bookends of this week’s round up, while equally substantial digital marketing questions fill out the middle. From waxing nostalgic with Matt Cutts, to playing Nostradamus with Eric Schmidt, or living in the here and now with our daily questions about Facebook, Google and how to keep track of constantly changing rankings. There’s plenty to think about and talk about, so dive on in. Matt Cutts: Lessons Learned From the Early Days of Google The head of the Google Web Spam has been off the grid for several months. But he appeared recently at the…
  • 15 Most Creative Tumblr Blog Ideas to Inspire

    Ann Smarty
    26 Jan 2015 | 7:00 am
    I love Tumblr. I don’t have time to maintain my own Tumblr blog but browsing through others’ sites is very inspiring. I don’t know how they ended up nurturing such a creative community but some of Tumblr blogs just leave you wondering “How did they even come up with this idea”? Tumblr is one of the best sources of viral content ideas: For sure… 1. Reasons My Son Is Crying Children aren’t very good at regulating their emotions. It is a skill that comes in time, with help from parents that teach them perspective, manners, and tantrum control. For a…
  • Mobile, Twitter, Facebook and Google all Face the Future with Big Changes

    Jen Van Iderstyne
    22 Jan 2015 | 6:49 pm
    This week on the forums, it’s eyes forward to the future in several of the threads. From current trends like mobile usability to how our past may affect the future through the “Right to be Forgotten”. With a proliferation of predictions and musings on what may be to come, January 2015 continues to be a popular time to reflect and forecast what the next step may be for people from all walks of digital marketing. If you’re not looking at where the 8 ball will be, you might just find yourself behind it. Google May Split Traffic By Device Communication from Google about Mobile…
  • Great Examples Of Twitter Based Contests and Campaigns

    Ann Smarty
    19 Jan 2015 | 6:30 am
    Twitter has had some really amazing campaigns and contests that were both innovative and effective. These five examples are proof that Twitter is a great way to spread awareness and build your brand. You just have to be willing to think outside the box, pay up, or be different. Diet Coke #ShowYourHeart Campaign Coca-Cola made a splash when they ran a marketing campaign for their Diet Coke brand. It was to raise awareness of heart health, particularly related to women. For every #ShowYourHeart photo submission they had on Twitter, they donated $1 to women’s heart health programs around…
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    johnon.com

  • Six Ways Matthew Ingram is Wrong about Andrew Keen Being Wrong about the Internet

    john andrews
    28 Jan 2015 | 11:10 am
    Matthew Ingram published “Six ways in which Andrew keen is wrong about the internet [sic]” and I have to say, “what nonsense”. It’s so much fluff, wrapped in stock photography and Modern Typography, that it’s comical (to me… an admitted Silicon Valley Outsider). So here on my ugly little blog, where an audience 0.0001% the […]
  • Visit Spain in April : DomainingEurope.com

    john andrews
    27 Jan 2015 | 11:27 am
    Updates: As I update this post, you’ll find the additions either as UPDATE asides like this one, or at the end where I extend the post to reveal some of the activities I secretly engage in when on conference travel in foreign lands. DomainingEurope.com is an annual conference held in Valencia, Spain every year. I’ve […]
  • Developing Developing Developing Developing…

    john andrews
    20 Jan 2015 | 4:48 pm
    My friend Peter Askew recently remarked about the power of “developing domains” to build audiences and achieve success: He was following up on a preior tweet where he showed traffic growth of an older dormant domain he has “revived”. The chart shows significant traffic success: This is what domainers call “development” and what SEO practitioners […]
  • Why should I Blog?

    john andrews
    6 Jan 2015 | 11:14 am
  • SEO Industry Growth, Widespread Failure, and SEO Industry Challenge

    john andrews
    6 Nov 2014 | 6:49 pm
    Google is doing a good job managing SEO. It has positioned itself such that it has so much cash and so much control, that it can manipulate the search experience to counter SEO efforts, even while hurting users and in many cases wrecking the search quality,  without much risk to it’s own success. And now […]
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    SEO 2.0

  • How to Popularize Ideas Online

    Tadeusz Szewczyk
    20 Jan 2015 | 7:20 am
    Ideas are not websites. You do not optimize them for search or social media. Ideas get spread by people when they are agreeable memorable provide solutions and can be implemented on their own without buying expensive solutions. How can an idea of yours spread like wildfire and provide a visible benefit to you?   How I tried to popularize an idea I’d like to show you an example close to home. I’ve been popularizing ideas all the time, especially one specific idea, the idea of the next level, modern, social SEO. Yes, the SEO 2.0 I stand for is an idea I popularized to some…
  • SEO Has Evolved – It’s About Popularization Now

    Tadeusz Szewczyk
    19 Jan 2015 | 8:49 am
    SEO is not the alpha and omega, it has evolved to become more than just search engine optimization. Also it’s not just marketing, you can optimize things without selling them on a market. SEO has progressed and advanced in multiple directions. By and large SEO is about popularizing things on the Web now. What else is popularization about?   We don’t do SEO anymore It took me 7+ years to realize this but modern SEO is much more than expected. Even my already updated definition of SEO, my personal view on the SEO 2.0 idea that has inspired numerous others is not enough.
  • 101 Unique Blog Post Ideas to Grab

    Tadeusz Szewczyk
    16 Jan 2015 | 8:12 am
    As you probably know I not only blog here on SEO 2.0 I also write for client blogs. Every month I pitch a dozen or more ideas to a select few blogs. I sell half or more of them usually. I use other ideas for myself here on the blog.  Still so many unique blog post ideas are left unused. That’s sad! I decided to publish my yet unwritten blog post ideas. Every one of them is as unique as I could make it. I don’t use “headline formulas” etc. anymore. Do you want to use one or more of them on your blog! No problem. I can write each of the posts for you for 200+ Euro/220+…
  • SEO 2.0 Tools and Resources from the Ebook – Part 4 of 4

    Tadeusz Szewczyk
    13 Jan 2015 | 6:31 am
    Yeah! It’s almost there, the by now mythical SEO 2.0 ebook. To keep you intrigued here comes another large tools and resources list from the ebook itself containing 30+ links to free tools and helpful articles that elaborate on what I’ve explained in the ebook. As explained already I had to split the resources into four lists as there were so many so this is the fourth and last part. I have already published part one two three All of them will be also updated soon with additional links I have added ever since I blogged the early versions. The following list contains the links from…
  • Creative SEO: Fixing Things is Not Enough

    Tadeusz Szewczyk
    10 Dec 2014 | 7:43 am
    When the Web is a series of tubes SEO experts are just the plumbers of it. Just cleaning up and fixing things only gets you so far. What about creative SEO practices everybody can implement beyond just fine tuning? Optimization is also about actively improving things.   Fixing things is the foundation When you look at what some SEO practitioners do most of the time you may notice that the scope of tasks they work on is pretty limited. They are mostly fixing sites and links. Of course it’s a beneficial thing to do. Fixing bad site architecture, messy code or irrelevant content is…
 
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    ReelSEO Video Marketing

  • How to Hack YouTube Video Titles to Get More Views [#TubeTalk #57]

    Dane Golden
    29 Jan 2015 | 12:37 pm
    A compelling and engaging video title is not only essential for SEO, but it is also one of the best tactics for enticing viewers into watching your video. On this week's ReelSEO TubeTalk, we discuss the best ways of optimizing your video title tag.
  • Changes at ReelSEO - Goodbye Creator's Tip, Hello How-To's Days

    Carla Marshall
    29 Jan 2015 | 9:17 am
    There are some exciting changes coming to the ReelSEO website and YouTube channel. We're introducing a brand new online video tips and advice series which will benefit creators, video marketers, and anyone passionate about succeeding in online video.
  • Facebook Vs. YouTube: Why It's Like Comparing Apples to Oranges

    Contributor
    28 Jan 2015 | 8:30 am
    Facebook is being touted as the new destination site to upload a branded video if you want the views, and the engagement. But, is it fair to compare Facebook to YouTube when they are clearly very different models?
  • How-to Be a Superstar YouTube Community Manager

    Carla Marshall
    27 Jan 2015 | 8:15 am
    Like teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to an MCN, a brand or a digital agency. We take a look at this exciting role and what it takes to succeed in the industry.
  • The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

    Greg Jarboe
    26 Jan 2015 | 11:42 am
    Super Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking at getting their content lined up now for Super Bowl 2016
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    » blog

  • Win with Facebook Contests!

    Leonie Mergulhao
    15 Jan 2015 | 8:16 pm
    Introduction Facebook timeline contest also known as sweepstakes are nothing but simple contests that you run on your Facebook business page. It is a great way to gain engagement for a brand. Facebook timeline contests are simple, engaging and it helps gain brand visibility and loyal customers. Which contests work and why? I have conducted a number of Timeline contests for a BFSI client on their Facebook page. In my experience, generic and simple contests work the best. Contest Analysis Contest: AParticipants were required to identify famous financial investors based on the image shown to…
  • Basics of Twitter Advertising

    Nashit Vakil
    13 Jan 2015 | 3:32 am
    With social media becoming an integral part of Digital Marketing, it is important for a brand to build a social presence on all platforms. Twitter has the second largest social media user base and it provides advertising solutions to brands who seek to create a direct contact point with the potential customers who can be a part of future marketing and re-marketing strategies. Twitter has developed various advertising solutions to help brands reach out to such a huge target audience and build specific brand connect. This article covers the basics of the Twitter ads and easy step-by-step…
  • Facebook Custom Audiences – The Value?

    Nishi Shah
    9 Jan 2015 | 3:41 am
    With Social Media’s importance growing at a tremendous rate, Facebook left no stones unturned in the year 2014! We saw a host of features being rolled out by Facebook, some of which proved to be a real benefit for marketers. One such feature was Facebook Custom Audiences that was introduced in September 2014. Facebook advertising had one major concern; “AmI really reaching the right audience?” With the release of Facebook Custom Audiences, this was the solution to all the concerns a marketer had. What are Facebook Custom Audiences? It took me a little while to actually sum up what…
  • Making Sense of Search

    Siddhant Dwivedee
    9 Jan 2015 | 2:46 am
    I’m fairly new to SEO.I’m still finding my footing and catching up with the transformation of search engine algorithms over the years that I missed. I’m far from effortlessly including SEO jargon in my daily lingo. There are some things though that I’ve come to understand: Humans, by their nature are curious. We search for new things that interest us and it is indeed our quest for constantly quenching this curiosity that is termed evolution by Darwinism aficionados. From discovering tools by sheer trial and error to using Google to find obscure pieces of information…
  • Google SERP Changes occurred in 2014

    Prajakta Lavangare
    26 Dec 2014 | 3:57 am
     
 
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    360i Digital Agency Blog

  • Facebook Tests Beacon Tech with Launch of New Place Tips Feature

    Orli LeWinter
    30 Jan 2015 | 1:18 pm
    Yesterday, Facebook announced the launch of Place Tips, a new feature that will surface location-specific content, including friends’ recommendations and information about nearby shops and landmarks, based on where users are. It is designed to enhance the Facebook experience by using GPS, wi-fi and Bluetooth beacons to deliver relevant and useful information and tips derived from locations’ Facebook pages above the newsfeed in a users’ smartphone browser. Facebook is currently testing Place Tips beacons in pilot locations in New York City, including the Dominique Ansel Bakery, the…
  • Update: Twitter Rolls Out New Features

    Danielle Johnsen Karr
    29 Jan 2015 | 12:18 pm
    Earlier this month, we shared some product updates for Twitter that were announced during this year’s International Consumer Electronics Show (CES), and now Twitter is rolling out these features faster than anticipated. With a special announcement this past Tuesday from actor and 2015 Oscars host Neil Patrick Harris, Twitter formally revealed its new mobile video feature. Check out my Twitter video #Oscar exclusive! I gots me a scoop! pic.twitter.com/SGQ3oJHDqZ — Neil Patrick Harris (@ActuallyNPH) January 27, 2015 Twitter Officially Launches Mobile Video  Twitter has been working…
  • 360i is Top 3 on Ad Age A-List for 3rd Straight Year

    360i
    26 Jan 2015 | 5:08 am
    360i has been named among the top three agencies on Advertising Age’s Agency A-Listfor the third year in a row, as the No. 3 agency in the industry. Ad Age’s A-List ranks the top 10 agencies among all specialties (traditional, digital and everything in between), and this year Ad Age cited 360i as “demonstrating how nimble, digitally-led marketing and digital-centric agencies are becoming the modern state of the art.”  The coverage also recognizes how 360i has diversified our work and clients, including “work as far-reaching as in-store branding, cross-platform media buying and…
  • [REPORT] Beat the Bots: Cut Off Digital Fraud in the Planning Cycle

    360i
    23 Jan 2015 | 11:24 am
    Automation and proliferation of advanced targeting options have made advertising more informed, more affordable and more efficient, leading marketers to invest significantly in digital and programmatic media this year.  However, with the power of data and machine-driven advertising comes the responsibility of protecting the industry from the rise of digital fraud.  Marketers’ excitement about the potential to buy inventory at attractive prices is fueling a growing problem that is predicted to cost the industry more than $6.3 billion globally next year, according to a new study from the…
  • Rethink Retail Marketing: Connecting Through Mobile

    David Mataranglo
    22 Jan 2015 | 1:36 pm
    This post is Part IV of a five-part series on ways retailers can use digital to make the most out of their marketing efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often being influenced online – both while they are in-store shopping or prior to their shopping trips. To help retailers take advantage of the omnichannel retail environment and focus their marketing efforts, we are sharing five ways for retailers to expand their…
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    SEO News & Tips

  • 10 Signs Google PageRank is Dead…to Non-Googlers

    Marvin Russell
    28 Jan 2015 | 12:00 pm
    I keep seeing the same question posted over and over, “Is Google PageRank Dead?” My thoughts are yes and no. Yes, it’s dead to those outside of Google. No, it’s not dead to Googlers (people who work at Google). In other words, I still think Google uses PageRank as a part of their organic ranking algorithm. I just don’t think they will push PageRank out to the public anymore. I did a little research and came up with 10 signs, from which we can safely assume Google PageRank is dead to non-Googlers. While researching this topic, one thing I noticed killing off Google PageRank for…
  • 5 Steps You Never Skip When Launching a New Blog

    Marvin Russell
    17 Jan 2015 | 10:45 am
    Launching a blog can be like going to the gym. You go for about 2 weeks, and you never go again because you’re unorganized, and you don’t have a strategy.  Before my agency was acquired, I personally witnessed this happen to different companies and agencies for over a decade. That’s why I’m sharing my insight on how to launch a blog. These 5 steps work whether you’re a one-person team, agency, small business or a big company.  Just follow these 5 steps and I promise you’ll get through one year of successful blogging. Then, simply do the exact same…
  • 100 SEO Tips and Tweetable Quotes from Rand Fishkin

    Marvin Russell
    19 Dec 2014 | 7:56 am
    I’ve compiled a list of the best SEO quotes and tips from Rand Fishkin. If you’re an SEO professional and don’t know Rand, you should: he’s the author of The Beginner’s Guide to Search Engine Optimization (free on his website) and co-author of The Art of SEO. Rand is the founder and former CEO of Moz.com. I recently ranked Rand Fishkin #1 on my post The Elite 8 SEO Leaders of 2014. 100 Tweetable SEO Tips and Quotes from Rand Fishkin 1.  never, ever, ever use a subdomain or a separate root domain to host your blog ~ @randfish moz.com Tweet 2. better content is…
  • Are You a REAL SEO Pro? – Take the Quiz!

    Marvin Russell
    15 Dec 2014 | 11:19 am
    Test your SEO skills right now with this pop SEO quiz. Find out if you’re a real SEO pro, or just some wanna be SEO hack. It’s 20 questions that only real SEO professionals will know. So, if your a real SEO pro, you have nothing to worry about. Step up to the plate, take the quiz, and test your SEO skills. Take the quiz as many times as you want. You have 3 minutes. The post Are You a REAL SEO Pro? – Take the Quiz! appeared first on WeBeDigital.
  • 10 Proven Ways to Make Your Content Go Viral

    Marvin Russell
    17 Nov 2014 | 10:26 am
    There’s no doubt about it. Content marketing is the future of SEO and digital marketing. But what makes content go viral? More specifically, what do the top shared articles have in common? Well, the folks at Buzzsumo analyzed over 100 million articles so they could find the answers to those questions. They looked for commonalities and trends that the most shared articles had in common, and here’s what they came up with. Share this Image On Your Site Please include attribution to MySiteAuditor.com with this graphic. Source: Why Content Goes Viral: What Analyzing 100 Million…
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    CanuckSEO

  • FabFriday is our Infographics Day, eh!

    Jim Rudnick
    30 Jan 2015 | 7:51 am
    Been one of those weeks…with Google last week notifying millions of site owners that their sites sucked when it came to mobile display and then letting the world know that this is also now one of the 200+ ranking factors, we’ve been busy eh! Not to say by the way that your site MUST be mobile friendly at least if not RD (responsive design) built, but that’s an argument for other posts…. Today being Friday I’ve listed here some of the best Infographics we’ve found recently for your own SMB SEO DIY campaigns…how’s that for a string of Canadian SEO…
  • SEO Podcasts: A New Way to Learn SEO!

    Jim Rudnick
    26 Jan 2015 | 8:01 am
    Okay, if you’re like me, you tend to think you can easily “multi-task” but then in doing so, something that should be “multi” becomes “singular” as your attention focuses and hey…what was I just doing comes to mind. For me, the simple fact is that to do SEO well – and I mean to have been in this channel for now over 18 years, that well…what it means is that the focus on SEO must be singular. You need to be able to drill down and down and down so deep, that you see/hear/suffer interruptions with a big fat HEY….you’re…
  • FabFriday Is Infographics Day, eh!

    Jim Rudnick
    23 Jan 2015 | 8:35 am
    Been a great week again, got some testing results from the mid December Penguin updates back and yup, our clients are still fine. Got some feedback too from a local client on their own standings after we “silo-ed” their services for satellite offices too, and that worked out well as well. So today, I thought would be a short one, but I found a couple of interesting items that you too would be good to click on to learn more – and when I say “you” I mean any SMB owner out there who might be interested in getting some SEO traction but at this point doesn’t…
  • Need Infographic Development Sources?

    Jim Rudnick
    19 Jan 2015 | 8:50 am
    Infographics work when it comes to SEO. That is, using a well developed/designed Infographic to show what you’re talking about can help any SMB owner to get some great incoming back links and by default some great rankings too. I don’t think there’s anyone who would disagree on that point yet I see over and over many marketing/SEO/business blogs that take 10,000 words to try to describe something that a simple Infographic would have done much better. So I thought today I’d list some great Infographic development firms you might consider if you think you’d like to…
  • FabFriday: On Something Else…

    Jim Rudnick
    16 Jan 2015 | 7:30 am
    To those of you readers who drop by on a Friday to see what I’ve found to share in the SEO world, you can tune in next week if you’d like as today I have something else to talk about – science fiction! Yup. Love it. Have read the masters in same for more than 55 years. And yes, my own second novel is out there right now at an Agent’s looking to find a home. But in the meantime, I often write science fiction short stories….and have done so and one I named “The Assistant Assistant Port Keeper” found a home here….with the new publication Non-Local…
 
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    Home Based Business Resources

  • Email Marketing Lessons for Startups from 4 Real Success Stories

    Rohan Ayyar
    30 Jan 2015 | 2:37 am
    If you aren’t privy to email marketing statistics, you’d be inclined to think that email is old, craggy, intrusive, or even offensive. Inboxes are the breeding ground for spam and email is sometimes looked upon as an archaic means of communication, so to speak. So, you’d be quick to disqualify email as a viable marketing channel. But Jay Baer of Convince and Convert informs us that as you read this, over a billion emails will be sent. Why so? His reasons are as follows: Banner ads were never effective. Today, they are going the way of dinosaurs with a precipitous drop-off in…
  • The Top 10 Reasons Why You Should Start Publishing Interviews

    Elena Vakhromova
    29 Jan 2015 | 2:51 am
    Every blogger tries to diversify the content on their blog. Therefore, we see different types of posts: roundups, lists, how-to’s, case studies, slideshows, video posts, and podcasts. However, many often forget about interviews, can’t do them or are skeptical about this type of content. And it’s clear why: if your blog is far from TechCrunch or Mashable level, top experts, popular bloggers and celebrities will hardly notice your offer to be interviewed in a heap of inbox emails. However, this is only a prejudice. When we started freemake.com’s blog, we were known for…
  • Mobile Friendly Test Tool, What Your Audience Wants, Blog Promotion Checklist, Speedlink 4:2015

    DiTesco
    24 Jan 2015 | 12:25 pm
    Hi everyone, hope you all had a great and productive week! Recently, you may have received a notification email from Google Webmaster Tools about your site’s mobile friendliness. If you have not (yet) received one, it’s probably because your site is already mobile responsive/friendly or it is underway. IN any event, it seems that Google is now telling everyone to fix their site’s mobile friendliness, or prepare for a downward trend of organic traffic soon enough. To make things easier for you, Google has whole of pages devoted solely for mobile friendliness. This page for…
  • 5 Simple But Important Things To Make Your Blog Successful

    Yohana Petrovic
    23 Jan 2015 | 2:52 am
    Ah, blogging can be such fun – getting all your thoughts on paper, crafting material that you love and that you know can help others. It is a lot more fun to blog, though, when you know that you have people reading your posts. You need an audience when you write! Would you like to know how you can build up your readership and increase your blog’s influence? Well, here are some tips you can use. Know thy audience (or wished for audience) Who are you writing for? Or, who would you like to be writing for? (Besides yourself, of course: all writers write for themselves.) Are you trying…
  • 5 WordPress Plugins in One – JoomUnited Plugin Bundle [giveaway]

    DiTesco
    19 Jan 2015 | 3:32 am
    JoomUnited, a well known provider of extensions and plugins, supporting Joomla and WordPress websites, have teamed up with iblogzone to offer you a chance to win 1 of 3 WordPress Developer Bundles. The bundle includes 5 Premium WordPress plugins (see below), support and updates for one whole year (a $110 value each). Before I tell you exactly how you can win one of these WordPress Plugin bundles, let’s take a quick look at what the plugins are all about: WordPress Plugins by JoomUnited WP Media folder: add folders in the media manager WP Media Folder adds the possibility to manage…
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    Link Building Best Practices

  • The Weekly Measure: Basecamp for PPC, Social Sharing & Link Building Strategies

    Glen Fisher
    30 Jan 2015 | 7:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every…
  • Damage Control: Social Sharing During the Big Game [INFOGRAPHIC]

    Paige Musto
    28 Jan 2015 | 7:00 am
    This is a contributed post by Paige Musto, Director of Communications at Act-On Software.Super Bowl XLIX is just 4 days away and it comes as no surprise that the number of hashtags and trending topics are blowing up all over the social media universe. From the New England Patriots’ #DeflateGate scandal to bikini and lingerie-clad supermodels in unconventional circumstances, there’s bound to be plenty of opportunities to join in on the infinite conversations with real-time marketing strategies.But as simple as it is to click a share or like button, it’s far more difficult to…
  • From Links to Content: How to Transition Your Business in 2015

    Zack Jones
    23 Jan 2015 | 12:00 pm
    For someone that has spent a good amount of time working alongside link builders and content creators, it’s easy for me to see the value in both of them. I was part of the Vertical Measures link building team for a year and a half and became very familiar with the daily grind of contacting webmasters and either being rejected, ignored or rudely replied to.For the last six months, however, I have been a member of the content team where I’m in charge of handling a number of different pieces of content. My transition between the two teams couldn’t have come at a better time as…
  • The Weekly Measure: Mind Maps, SEO Tips & Backlink Potential

    Glen Fisher
    23 Jan 2015 | 7:00 am
    The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every…
  • 6 Smart SEO Steps to Take in 2015

    Christina Hecht
    21 Jan 2015 | 7:00 am
    How is your organization kicking off the new year? Are you hammering away at your annual marketing plan? Perhaps you’re course-correcting from a less-than-stellar performance from one of your KPIs. Maybe 2015 will be the year you’ll finally start content marketing. In any case, there are six steps you need to take, specific to search optimization, that will help you strategize, rebound and launch into the new year brilliantly.1. Put Mobile in MotionIt’s probably not a surprise that having a mobile website is at the top of our list. In the lightning-fast changes of the SEO world,…
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    Single Grain Blog

  • Getting Started with Cross-Device PPC Marketing

    eric
    20 Jan 2015 | 6:30 am
    Although the world’s first smartphone, Simon, was introduced to the market over 20 years ago, mobile devices have only recently become a major game changer for the digital marketing industry. Mobile internet traffic surpassed desktop traffic for the first time ever last August, though many consumers continue to use both platforms interchangeably on a day-to-day basis. Looking at this trend from an advertiser’s perspective, it’s clear that any companies that are investing in PPC campaigns must structure their ads in such a way that they reach consumers wherever they are – whatever…
  • 7 UX Lessons to Apply to Your Content Campaigns

    Single Grain Team
    4 Dec 2014 | 6:41 am
    UX, short for user experience, is a multidisciplinary approach that attempts to identify the way users feel about using (or anticipating using) a product, system or service, in order to manipulate these reactions.  Though most people referring to UX think of the process in terms of design work – for example, whether the look and feel of a web page design creates a positive impression on visitors – it may also encompass conducting market research, running split tests on proposed changes and analyzing data. But at its core, UX is about understanding the way something makes users…
  • The Step-by-Step Guide to Crafting Content for Conversions

    Single Grain Team
    28 Oct 2014 | 9:07 am
    How many times has this happened to you?  You spend hours creating a new video clip that you’re sure your website visitors will love.  But when you release it on your company’s blog, the reception is lukewarm at best.  A few people watch the video, but only a handful share it with others – and none of them go on to take action on the “free trial signup” prompt you included in your clip. What happened?  Although your video’s content might have been strong, there’s a good chance you didn’t create it with conversions in mind.  When you focus on conversions as the end…
  • 10 Tactical Tips for Writing Copy that Converts

    Single Grain Team
    20 Oct 2014 | 7:00 am
    Writing web copy might be one of the most deceptively difficult jobs out there.  After all, anybody can throw together the words and phrases needed to flesh out a call to action (CTA) or landing page.  But it takes a special combination of time, effort, practice and inspiration to deliver the kind of copy that drives conversions for your website. So if you’ve got a sneaking suspicion that the language used on your site could be contributing to low conversion rates, take a look at the following ten tactical tips for writing copy that converts.  Apply at least 2-3 of them to your website…
  • The Comprehensive Learning Library For Aspiring Online Marketers

    Single Grain Team
    14 Oct 2014 | 7:00 am
    So you want to be an internet marketer?  That’s great!  According to WebDAM, marketing teams will spend more than $135 billion on new digital marketing collateral in 2014, and by 2015, internet advertising will make up nearly 25% of the total ad market.  Whether you want to learn internet marketing to promote your website, to increase your chances of landing a modern marketing job or for any other reason, you’re in the right place! But while the materials and resources below will help you in your quest to learn internet marketing, one thing you must understand is that “online…
 
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    SEO Copywriting

  • 4 Things You Can Learn From Fitmob’s Seductive Copywriting

    Heather Lloyd-Martin
    29 Jan 2015 | 10:03 am
    I was completely seduced by fitmob’s seductive copywriting. I went from “what the heck is fitmob,” to “let me give you my credit card number right now.” Here’s what happened–and how you can use their sexy tactics for your own copywriting campaigns. Fitmob is a new service targeted towards gym rats. Instead of having to purchase separate memberships for your Pilates studio, your CrossFit class, etc., you can work out at a variety of gyms for $99/month. The price is just $1 to start and $99/month after that. I’m a gym rat. And $99/month is a darn…
  • 5 Weird Writing Productivity Hacks That Work

    Heather Lloyd-Martin
    22 Jan 2015 | 2:30 am
    How much more copy could you write with these productivity hacks? Do you feel burned out and brain dead after a full day of writing? Heavy writing days used to exhaust me. My brain felt like mush. I could barely talk. Exercise was out of the question. All I wanted to do is sit in front of the television and force my brain to stop thinking. You’ve probably had days like that, too. I’ve learned some great time (and sanity saving) writing hacks over the years. And I no longer feel like my brain is going to explode at the end of the day. But yeah, these tips are a little weird.
  • How to Generate 3,640 Blog Post Ideas in 12 Months

    Heather Lloyd-Martin
    15 Jan 2015 | 2:30 am
    Imagine generating thousands of blog post ideas! You can do it! Imagine what it would be like to generate 3,640 blog post ideas in 12 months. You’d stop feeling like your brain was going to ooze out of your ears every time you brainstormed what to write about next. Your editorial calendar would be fully fleshed out. Life would seem so much calmer. Skeptical? Actually, it’s pretty easy. Here’s how to do it: I borrowed this idea from James Altrucher (I highly recommend subscribing to his newsletter. He rocks!). James recommends people exercise their “idea…
  • [Updated] 27-Point Checklist: How to Write for Google

    Heather Lloyd-Martin
    8 Jan 2015 | 2:30 am
    Are you writing your SEO copy based on the latest information? Are you sure? I originally wrote this SEO copywriting checklist in 2012. My, how things have changed. Today, there’s a new Google algorithm in town (Hummingbird,) and new rules around content optimization. I’ve updated the list to reflect these changes and provide additional information. I’ve also included two additional tips. As a side note, I would argue that there’s no such thing anymore as “writing for Google.” Yes, there are certain things you should do to make the Google gods happy.
  • 2014’s 10 Hottest SEO Copywriting Posts

    Heather Lloyd-Martin
    18 Dec 2014 | 2:30 am
    2014 is almost over. What a long, strange year it’s been. Authorship died, new algorithmic tweaks kept rolling out and Matt Cutts decided to take a break from Google. Quality writing is still in and spammy, formulaic writing is still definitely out. The more things change, the more things stay the same. While compiling the yearly top post roundups, I’ve enjoyed seeing how the SEO writing conversation has changed. In 2012, the top posts were of the back-to-basics variety. In 2013, people enjoyed the higher-level, more actionable posts. This year, we see more advanced writing…
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    Cliq

  • Google Adwords Cork – Increase Your Businesses Sales

    darko
    3 Jan 2015 | 7:02 am
    Google Adwords is Google’s pay per click platform. This means that you can pay to have your website at the top of Google for various keywords & phrases. For example if if you sell Lawnmowers in Cork you might want to rank for the term ‘Lawnmowers Cork’. Here’s a search I just did & you can see the ad area at the top, this is a Google Adwords result. We work with many business across the city creating great Google Adwords campaigns that not only send more targeted traffic to their websites but actually increases their sales. We use techniques like remarketing & split…
  • The Top 10 Biggest Selling Brands In Ireland

    darko
    26 Aug 2013 | 8:28 am
    Nielsen just released it’s report on the biggest selling brands in 2012 & it’s no surprise to see Coca Cola the top of the list. Tayto was also knocked outside the top five by Cadbury’s Dairy Milk. The full top 10 is: 1. Coca-Cola 2. Avonmore 3. Brennan’s 4. Lucozade 5. Cadbury’s Dairy Milk 6. Tayto 7. 7up 8. Jacobs 9. Walkers 10. Danone The post The Top 10 Biggest Selling Brands In Ireland appeared first on Cliq.
  • Keyword Research For Search Engine Optimization (Free Keyword Research Tool)

    Mark Flavin
    11 Aug 2011 | 4:16 am
    Keyword research is one of the most critical components of a well-planned search engine optimization (SEO) campaign. In fact, search engines have become so highly keyword-centric that many businesses today consult keyword research and SEO specialists to identify the best keywords for optimizing a particular website. Once the best keywords have been identified, SEO specialists then update the website to reflect the prominence of these keywords in both the page’s html tags and its web content (text elements).  These updates are implemented by SEO specialists to make search engines rank the…
  • What Is SEO & Why It's Important For Your Business.

    Mark Flavin
    8 Aug 2011 | 3:23 am
    SEO Overview Search Engine Optimization (SEO) refers to the collective techniques used to enhance a website’s ranking on the search results pages. Along with social media, SEO has become a critical component of online marketing strategies. SEO aims to increase the visibility of websites and to subsequently generate conversions, whether in terms of sales or any other consumer action (such as a signup) targeted by the website. SEO Basics To better understand how SEO works, it is important to know the basic dynamics of online search. Ordinarily, people use search engines such as Google and…
  • SEO Cork – How To Optimize Your Cork Business For Google

    Mark Flavin
    3 Jul 2011 | 11:50 am
    If you’ve got a website for your business but aren’t seeing any traffic or visitors going to it one of your problems might be that you are not using the correct keywords in you website pages Title, URL & Description. (For the technical details on how to change these aspects of your site you can download our free report here.) Your title, URL & description should contain the primary keywords you want to rank well for in Google & the other major search engines. For example if you run a beauty salon that specialises in ‘fish pedicures’ then using the keywords…
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    Receptional

  • 5 Simple Tips for Blogger Outreach on a Shoestring Budget

    Lisa Bollins
    21 Jan 2015 | 1:12 am
    The blogging community is incredibly influential in helping consumers to make purchasing decisions. That’s because bloggers are considered to be trustworthy sources, often with large social media followings and loyal readers. What’s more, exposure on a widely read blog has the potential to send large volumes of traffic to your site. However, many brands think they do not have the budget to capture this community which simply isn’t true. Whilst reaching a new audience does come with costs attached, blogger outreach, unlike advertising, will ensure that your products or services are…
  • 9 Essential Digital Marketing Tips for 2015

    Zoe-Lee Skelton
    15 Jan 2015 | 7:12 am
    A new year always brings new enthusiasm to make the best of your business. With marketing set to see increases in budget in 2015, it is clear that managers recognise the importance of digital marketing in helping their business to be profitable. Our experts have put together 9 essential digital marketing tips to help you reach your business’ goals in 2015. Mobile 1. Get mobile Most of our clients saw significant increases in the number of website visitors using smartphones and tablets in 2014. This trend will continue and in 2015 there are likely to be more mobile searches on Google than…
  • Receptional’s Top 10 Digital Marketing Articles From 2014

    Zoe-Lee Skelton
    19 Dec 2014 | 3:46 am
    To top off a great year of content from Receptional, we’ve pulled together 10 of the most popular articles from our blog. Just in case you missed them first time round! 1. Nineteen things Matt Cutts said in 2013 that changed the way we build links At the beginning of 2014 our SEO consultant, Barrie Smith, published a roundup of 19 things Matt Cutts, Google’s Head of Search Spam, had said that changed link building. If you want to find out what best practice link building looks like, and how to avoid getting kicked out of Google, read on. 2. Fourteen essential tips for a profitable…
  • 6 Ways to Diagnose a Google Penalty

    James Newhouse
    13 Nov 2014 | 5:49 am
    Check your site’s symptoms properly before deciding if you’re suffering from a Google penalty If you think that your site has been hit by a penalty you will want to ensure it is revoked quickly. But, before you rush into removing it, you should to spend the time deciding whether your site has actually been penalised or not. First of all, you want to be clear about what has been affected on your site; is it your web traffic, your rankings or your conversions? Being able to answer this will help provide you with clues about the nature of your penalty – if your site has indeed been…
  • 84 Amazing Tips & Insights from the Content Marketing Show 2014

    Barrie Smith
    6 Nov 2014 | 3:14 am
    Receptional were present at the November 2014 Content Marketing Show in Brighton. This years speakers consisted of Mark Johnstone, Max Wilson, Emma Dunn, Hannah Warder, Mindy Gofton, Laura Crimmons, Stephen Masters, James Perrot, Tom Bailey, Nadia Barmada, Andy Parker, James Perrin, Jon Norris, Simon Willis (that’s in order of talks not any preference!), giving us the latest tips and insights when it comes to content marketing. Here are the best tips and actionable advice from the whole day on the south coast: What Content Marketers Can Learn From Advertising by Mark Johnstone 1. An…
 
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    Ker Communications

  • SEO in 2015 and Beyond – It’s Not All About Google

    Nick Ker
    26 Jan 2015 | 12:12 am
    This time of year, SEO blogs are full of… predictions for 2015. As the internet as we know it "disappears", people will find your business in ways you have not imagined… SEO in 2015 and Beyond – It’s Not All About Google is from Ker Communications
  • 3 Things That Doom SEO Campaigns From The Start

    Nick Ker
    5 Jan 2015 | 3:59 am
    Are You Being Your Own Worst Enemy? Some very common things that will almost guarantee your SEO campaign will ultimately fail... 3 Things That Doom SEO Campaigns From The Start is from Ker Communications
  • Website Audit: Find Out What Went Wrong With Your SEO

    Nick Ker
    26 Dec 2014 | 4:44 pm
    This is not one of those automatic and humorously inaccurate "type in your website and we'll tell you some things that don't mean much" free website analysis tools you may have tried… Website Audit: Find Out What Went Wrong With Your SEO is from Ker Communications
  • Rank Number One in Google Search in Time for Black Friday?

    Nick Ker
    19 Nov 2014 | 7:36 am
    Magic 8-Ball Says Outlook Not So Good. If you're starting to consider SEO to get your site ranking for Black Friday - you're a little late. But read on! You have options... Rank Number One in Google Search in Time for Black Friday? is from Ker Communications
  • Google’s Penguin 3.0 Update Finally Rolled Out

    Nick Ker
    18 Oct 2014 | 8:49 am
    If you have a site that has been hit by Google's Penguin Algorithm Update, you have been anxiously waiting for the refresh. And waiting, and waiting, and waiting... Google’s Penguin 3.0 Update Finally Rolled Out is from Ker Communications
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    Distilled

  • Are Mobile Apps a Threat to the Web?

    Bridget Randolph
    30 Jan 2015 | 7:00 am
    As Mobile Month here on the Distilled blog draws to a close, two members of the team discuss whether the rise of mobile apps poses a threat to the web as we know it. "adoption of mobile web devices is booming" "trying to build walled gardens on the internet has failed repeatedly" Bridget Randolph, Consultant at Distilled Yes!  Mobile technology is improving rapidly and worldwide adoption of mobile web devices is booming. By 2013, global smartphone usage was at 22% (from 5% in 2009), and is predicted to reach 59% by 2019. Even PCs are increasingly adopting mobile-style interfaces…
  • Five Productivity Hacks You Need to Be Using in 2015

    Nick Marvik
    29 Jan 2015 | 7:00 am
    Whether you just need a quick reminder or are looking to become more productive in 2015, this post covers five tools in my personal tool set (and my team’s) that help increase workplace productivity, collaboration and generally make us better at what we do. What’s even better, wait for it, they’re free… 1. The Inbox Zero Methodology If I was ever running a company I would make inbox zero mandatory for my employees. No, seriously. Using inbox zero has changed my life – I’m timely to respond to emails, organized and never overwhelmed. I work more…
  • How to Master Social Listening: Lessons from IKEA

    Harriet Cummings
    22 Jan 2015 | 7:00 am
    This guest post comes from Marcus Beard at Brandwatch. Read on for a case study on the company's work with IKEA.   The best solutions to company-wide issues are unavoidable and impossible to ignore. With the ability to break down a bedside table into three slot-together pieces, IKEA appear to possess the engineering prestige usually reserved for NASA and CERN. One might imagine their ingenuity with beds and wardrobes is mirrored for all parts of the business: from human resources to customer services to social media marketing. However, while IKEA has been known for engaging social…
  • Want a Better Job in Digital Marketing?

    Will Critchlow
    21 Jan 2015 | 7:00 am
    Many exciting opportunities lie ahead for the smart technical marketer. Industry-wide changes mean those of you at the beginning of your careers will be able to get ahead fast, plus the world will really open up once you have more skills and experience. However, it can be hard to prove your skills and value to potential employers. That’s where we’d like to help. Right now, we’re gauging interest for a platform designed to help you to prove your knowledge when applying for jobs. If this appeals, please let us know by adding your email address here. We will then share info…
  • Mobile SEO in 2015 - Is Your Site Up To Date?

    Kristina Kledzik
    20 Jan 2015 | 7:00 am
    A year and a half ago, I worked with Bridget Randolph to put together a guide to building a mobile site. It takes you through the process of creating a mobile-friendly site, from design to development to analytics. Needless to say, we did a lot of research into mobile site creation. We spent so much time on it, it's stayed fresh in my mind through, well, a year and a half. As 2015 is kicking off, I thought it’d be good to go through our trusty guide and see what needed updating. I was comforted to see that the core is really still the same: webmasters still choose between…
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    The Outsourcing Blog

  • Remote Staff Review – Dealing with Misconceptions

    Irina
    27 Jan 2015 | 5:31 am
    As one of the top remote staffing agencies serving Australian businesses, we’ve come to understand that although remote work is a popular subject nowadays, there are still many misconceptions being thrown around. These misconceptions are dangerous because they can influence a manager’s perception of their remote staff’s performance. One common misconception is that working from a home is the only incentive remote staff needs. In reality, just because a company hires people that will work from the comfort of their own home doesn’t mean that those employees don’t…
  • 7 Ridiculously Simple Productivity Hacks that Will Blow Your Mind

    Irina
    19 Jan 2015 | 4:24 am
    According to a study published in the Journal of Economic Behavior & Organization, as people make more money, they perceive, that their time has a higher value, which is correct, but that also leads to the feeling that they have less time. During the experiment presented in the study, those billing services (work) at a higher rate than average feel significantly more time pressure, even though their counterparts (who charge less) do exactly the same work under the same conditions for the same amount of time. When you’re successful in your career or your business, you want to make…
  • How to Fix the ‘Remote Glitch’

    Irina
    12 Jan 2015 | 8:12 am
    If you’re one of the entrepreneurs who added remote workers to their team of on-site workers, you might experience what we call the ‘remote glitch’. The somehow good news is that you’re not the only one going through this, the very good news is that there are ways to fix it. So, what is the remote glitch? It’s basically a cultural divide. Your on-site employees always worked in an office. For them, work is something that happens in a building that is owned or rented by their boss. So it’s not uncommon to hear your on-site employees saying things like “I’ll talk about…
  • Planning for Growth

    Irina
    6 Jan 2015 | 3:23 am
    For many, stagnation is worse than failure. What everybody is looking for is growth, especially at this time of the year when goals are being set and wishes tend to become driving forces. Some entrepreneurs even think that having to close down shop is not as bad as getting stuck. Frustration is interesting. It keeps you awake at night, makes you feel like your head is about the explode, but it also tells you that you’re so close to a big break that you can taste it. If you weren’t inches away from success, you wouldn’t feel frustrated. Growth is necessary. Imagine that…
  • The Philippines: Top Outsourcing Destination

    Irina
    12 Dec 2014 | 7:27 am
    Unrestricted access to quality education, rapid technological development and an increasing global demand for cheaper labour contributed to Philippines’ success in the BPO market. Once a main agricultural exporter in the Asia-Pacific region, now a top outsourcing destination, the Philippines made a relatively fast turn from exporting rice to exporting skilled labour. The BPO industry emerged in the Philippines almost a decade ago and since then it had an incredible growth rate. Only last year it generated over $16 billion in revenue. There are over 1 million Philippine employees working…
 
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    Point Blank SEO

  • What Link Building Tactic Is Going To Get Flamed Out Next?

    Jon Cooper
    27 Jan 2015 | 1:26 pm
    The cool thing about being in the position I am as a blogger who writes about link building is that I get to hear from a lot of people and hear what they’re currently doing to build links. The current time period is no different from any other in the 5 years I’ve been doing this. There’s one tactic that’s getting used & abused by a lot right now, and eventually, it’s going to get dinged or devalued in the near future. In other news, the sky is blue. Today’s tactic that’s in the spotlight: scholarships. Of course, they’ve been around for a while. They’re nothing new. But…
  • Deeper Prospecting with Backlink Analysis

    Jon Cooper
    22 Oct 2014 | 7:28 pm
    If you’ve built links before, then you know about the inevitable brick wall that you hit once you’ve run out of link prospects. One of the two main ways of finding prospects, backlink analysis, yields some really low hanging fruit, because you’re finding pages that you already know are linking to the same / similar thing as you. But the well runs dry far too quickly. However, a spark lit in my head recently that completely changes how I look at this part of prospecting; not in a way of improving what I’m already doing, but instead, being able to do more of it. The Concept The reason…
  • Advanced eCommerce Link Building Guide

    Jon Cooper
    9 Sep 2014 | 9:00 am
    Have you ever been so excited about something that you’ve had to consistently discipline yourself to keep from ruining the surprise? Over the last 6+ months, I’ve been working on something specific to those who are building links for eCommerce websites, as I know the unique challenge these companies produce on the link building side of things. And it’s finally open to the world. The guide is now live to the general public right here: http://ecommerce.pointblankseo.com/ (limited to 500 total signups; registration will not be opened again in order to protect the longevity of…
  • Prioritize Link Opportunities in Excel

    Jon Cooper
    4 Aug 2014 | 12:59 am
    This is a simple walkthrough of a very actionable, helpful tip that will allow you to figure out which competitor link opportunities are most important. If you’ve ever used either the Clique Hunter from Majestic, or the Competitor Link Finder from Moz, then you know how useful those features are but how limiting their tools are. Essentially, we want to take that idea & apply it at a much larger scale. For those who haven’t used either, what we’re doing is trying to find the URLs & Domains that link to the highest number of unique competitors. So for example, if a certain page…
  • Scalable Link Building Campaigns, Processes & Workflow

    Jon Cooper
    29 Apr 2014 | 11:34 pm
    Before I get right into it, I want to do a short Q&A so you can better understand this post & its context. If you’d like, you can skip to the Table of Contents. What is this post about? This post is about how to conduct scalable link building campaigns from start to finish, and it outlines each of the individual processes & the workflow involved. Who is this for? This post is not targeted to the casual link builder. This is tailored to link building teams (2+ people), but it can also be helpful to those who spend at least 5 hours a week building links. Usually for those who are…
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    Seer Interactive

  • Focus On Customers Who Will Come Back

    Maria Winters DiMarco
    29 Jan 2015 | 8:15 am
    Laying down the law I recently finished reading Simon Sinek’s “Start With Why” and wanted to share how to apply some of the concepts he discusses directly to customer experience for your business. First, you need to be familiar with the “law of diffusion of innovation” which states “if you want to achieve mass-market success or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15 and 18 percent market penetration and then the system tips.” Watch Sinek’s TED talk to learn more.…The post Focus On Customers Who Will Come…
  • 5 Steps Towards Improved Reporting

    Brandon Wensing
    28 Jan 2015 | 8:15 am
    It is truly staggering how many analytics solutions there are to measure just about every facet of your organization. We all use these solutions to churn out countless reports and dashboards to help keep track of it all. With all of these new reporting capabilities, the demands from stakeholders have been ever-increasing as well.…The post 5 Steps Towards Improved Reporting appeared first on Seer Interactive.
  • December’s Google Analytics Blog Insights to Grow Your Business

    James Corr
    23 Jan 2015 | 10:00 am
    Here’s your summary of what happened over on the Google Analytics blog, and the Analytics industry in general, in December and how you and your team can take advantage of these developments. 1. With Google Analytics Premium and DoubleClick: Matalan increases conversion rate by 28% Who Should Care: eCommerce businesses, web marketing practitioners The Gist: A leading UK retailer, Matalan, linked Google Analytics Premium and DoubleClick Campaign manager to understand digital marketing channels better.…The post December’s Google Analytics Blog Insights to Grow Your Business appeared…
  • Connecting Paid Search Spend to In Store Visits

    Steve George
    5 Jan 2015 | 5:16 pm
    As PPC experts we understand the value that our work brings to our clients. Even if it doesn’t directly or initially correlate with a lead or conversion, we know that its valuable. When Google first introduced Estimated Total Conversions back in October of ‘13, I know a ton of PPC marketers were super excited like: replygif.net We were finally going to have a way to tie mobile clicks back to desktop conversions.…The post Connecting Paid Search Spend to In Store Visits appeared first on Seer Interactive.
  • Top 5 Takeaways From an Internship at SEER

    Alum
    19 Dec 2014 | 5:11 pm
    Hey there! My name is Marissa, and I’ve been lucky to call myself SEER’s digital marketing intern for the last few months.  During my time at SEER, I was fortunate enough to work in each of our three departments–SEO, PPC, and Analytics.…The post Top 5 Takeaways From an Internship at SEER appeared first on Seer Interactive.
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    Builtvisible - A Creative Digital Agency

  • Great SEO Starts With The Right People

    Richard Baxter
    30 Jan 2015 | 11:54 am
    Hiring the right people is hard. Hiring the right people who have years of experience in this industry is extremely hard. With that said, I don’t think experience is always necessary to good hiring, or building a great company. You’ve had a lot of success in your own search marketing efforts, but when it comes to growing your own SEO team, do you have an expert’s toolkit? You might be a consultant undergoing a period of expansion or an in-house SEO Manager trying to make the case for a few more good staff. Either way, get a hire wrong and it’s expensive. It’s pretty…
  • Localisation Not Translation: Getting the Right Recipe for International SEO & Content

    Owain Lloyd-Williams
    26 Jan 2015 | 7:00 am
    I joined the ranks at Builtvisible back in August last year; a time when a series of challenging projects for a variety of clients in the international sphere were moulding into shape. In the short space in between late last summer and now, we’ve undertaken a number of projects from international keyword research and content marketing to audience profiling and on-site technical audits. We’ve even translated our most successful piece of in-house content into Simplified and Traditional Chinese. Since then we’ve carved out a new international product offering whereby we take what…
  • My Favourite Queries: SEOgadget for Excel

    Richard Baxter
    23 Jan 2015 | 5:04 am
    SEOgadget for Excel got a little update this week with better documentation to help you learn how to use the extension. I thought I’d share the few queries that I use in Excel most heavily: All the URL Metrics from Moz Sometimes you need all the URL Metrics data, and, if you have a paid API, that’s possible with this call: Download: Example Spreadsheet =MOZ_URLMetrics_toRange("mynewTable[#All]",A7:A28,"Cols=133714411517") Where “A7:A28″ is the cell range to read for URLs to fetch metrics for and “Cols=133714411517″ is the parameter used to specify which…
  • Quick and Easy: Embeddable Highcharts Code Generator

    Richard Baxter
    12 Jan 2015 | 3:09 am
    Last week’s post “On Link Volume” used a nifty interactive Highcharts.js embed, and a few of you noticed that we have Highcharts “working” in WordPress. I’m a big fan of Highcharts – they can look lovely in a blog post, with the only barrier to using the library is the initial complexity of learning “the how”. It’s trivial for a developer to work with highcharts, less so for non-technical marketers. So, Pete made us another excellent little tool: a Highcharts code generator that takes TSV (tab separated values) or CSV (comma…
  • On Link Volume for SEO

    Richard Baxter
    6 Jan 2015 | 3:08 am
    Like every other SEO / digital agency, we get requests for “link volume numbers” in our proposals on a regular basis. That’s OK, we know how to deal out a decent response to the query, but the queries still come. Today I’m going to talk about why asking for link volumes in an organic campaign isn’t a great idea. I’d like to try to show why it’s a potentially damaging thing to request, and why to a large extent it’s irrelevant to campaign performance. Let’s also look at the metrics or KPIs you should be targeting instead. It’s hard to…
 
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    SEO Eblog by SEO Advantage, Inc.

  • SEOe Trivia – When did Google Suggest launch?

    Ashley Grafton
    30 Jan 2015 | 4:00 am
    Welcome to SEO Advantage’s Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. When did Google Suggest launch? A. 2002 B. 2006 C. 2008 Answer: C If you’ve searched the web in the last five years—and let’s be serious, who hasn’t—you’re more than likely familiar with Google Suggest even if you didn’t know there was a name for it. Google Suggest (or Google Search Suggest) was launched in 2008. It was originally intended to be an additional tool to help SEO developers research keywords and keyword usage. In all…
  • SEO Roundup: January 23, 2015

    Lance Buchanan
    23 Jan 2015 | 5:00 am
    What time is the State of the Union? If you’re still asking that question, I’m sorry to be the one to tell you that you’ve already missed it. President Obama’s 2015 State of the Union address was last Tuesday (Jan. 20), but you can still watch the full speech on Whitehouse.gov. However, the real news of the week is that this year marks the first time the White House itself deliberately used SEO tactics on their site in order to get ranked for search queries about the SOTU address. Leading up to the speech, the White House made a special post entitled “What Time Is The State of the…
  • Is SEO Worth the Hassle? Yes, It Is

    Stone Reuning
    16 Jan 2015 | 6:00 am
    Many webmasters do not enjoy having to wade the river of search engine optimization (AKA SEO). This, in large part, is due to the ever-changing nature of the search engine algorithms that run it. It can seem like you’ve just gotten the trick of one algorithm and Google turns around and changes it. That said, SEO is not dead, and by paying attention to what changes Google makes, you can find success and your website’s rank will go up as a reward. When SEO was developed, the goal was to make an index of and rank website so that information could be easily found.… Continue Reading
  • SEO Roundup: January 9, 2015

    Lance Buchanan
    9 Jan 2015 | 10:14 am
    Mobile. Optimized content. Ecommerce. These are a few of the buzzwords and phrases internet marketers are already getting hyped up about for 2015. Many SEOs across the country are fidgeting with excitement in their desk chairs as they say “adios” to 2014 and look at the promising statistics that may indicate some big changes in store for internet marketers in the coming year. “The way things are looking, I’m willing to venture that as long as you are strategically investing in online marketing, you’re going to see some big gains in the next few months,” predicts Chief KISSmetrics…
  • The Importance of Getting Links from Authority Sites

    Stone Reuning
    6 Jan 2015 | 4:00 am
    Link building, a long-standing part of SEO, has changed over the years; however, it has never lost its importance as a part of company’s search engine optimization strategies. Moreover, link building is one aspect of SEO that you cannot afford to forget. Changes to search engine’s algorithms have altered how link building works, but these changes have also driven home the fact that writers should make sure that when they do link out that they get high quality links. Low quality links can end up harming a website’s Google ranking rather than helping. Often, these high quality links can…
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    Commerce Kitchen

  • Now Hiring: Delivery Manager

    Jen Martinez
    23 Jan 2015 | 12:32 pm
    Commerce Kitchen is growing, and we’re looking for a delivery manager to join our team! Mission The Delivery Management responsibility for Commerce Kitchen has a heroic mix of technical project management, executive producer, and relationship management skills. A Delivery Manager at Commerce Kitchen must have deep experience driving large, complex enterprise custom development efforts. They should have a strong command of the technical side of managing a complex application development engagement. This individual should also have a good understanding of the technologies and delivery…
  • Now Hiring: Developer

    Jen Martinez
    23 Jan 2015 | 12:31 pm
    Commerce Kitchen is growing, and we’re looking for a software/web developer to join our team! Mission A developer’s mission is to be a productive and efficient developer, working closely with a team of coders, designers, and project managers. They will write clean, well-documented code; create and run tests for their code; and QA their work and that of their peers, to create web-based software and websites in a variety of languages and across several platforms. A developer at Commerce Kitchen will support their team and deliver a positive and rewarding service experience to…
  • Clear Out the Cobwebs: Maintenance Checklist for 2015

    Russ Schissler
    13 Jan 2015 | 1:19 pm
    maintenance |ˈmānt(ə)nəns, ˈmāntn-əns| 1 the process of maintaining or preserving someone or something: to keep in an existing state: to preserve from failure or decline 2 to sustain against opposition or danger: uphold and defend 3 the provision of financial support for someone’s living expenses For most of us, maintenance is one of those massively uninteresting topics of daily existence. I’m stopping short of describing it as something akin to Rodney Dangerfield, because many of us do have respect for what regular maintenance can bring. We know that our cars would last longer…
  • Education in Tech: Why a Piece of Paper Doesn’t Really Mean Anything

    Eric Hainer
    16 Dec 2014 | 4:03 pm
    I live in a very interesting world filled with very educated individuals. Clearly, I’m in the tech industry. Most of my co-workers – past and present – have degrees, diplomas, certifications, etc. For the longest time, that actually really irked me because I have no formal education in web development – or anything else in that area for that matter. In fact, I’m simply a high school dropout who just happened to have some weird hobbies as a child. Don’t worry — I got my GED many years ago, but does any of that formal education even matter in the tech…
  • What Buffy Taught Me About Being a Young Woman in Tech

    Jen Martinez
    15 Dec 2014 | 10:55 am
    There are certain leading ladies from pop culture and history who will always occupy that special place in my heart reserved for strong, intelligent, independent women who know how to kick some ass (figuratively or literally). Britain’s Queen Victoria, Disney’s Pocahontas, and Meryl Streep in basically everything she does are just a few of the ladies I’ve loved. It wasn’t until I started watching Buffy the Vampire Slayer that I discovered what being a heroine is all about. Surprisingly, there are some serious parallels between Buffy’s life in Sunnydale and…
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    Blind Five Year Old

  • We Want To Believe

    AJ Kohn
    20 Jan 2015 | 9:30 am
    Fake news and images are flourishing and even Snopes can’t hold back the tide of belief. Marketers should be taking notes, not to create their own fake campaigns but to understand the psychology that makes it possible and connect that to digital marketing trends. We Want To Believe Agent Mulder, of the X-Files, was famous for his desire to believe in aliens and all sorts of other phenomena. The truth is, we all want to believe. Maybe not in aliens but a host of other things. It’s not that we’re gullible, per se, but that we are inherently biased and seek what feels like…
  • Google Autocomplete Query Personalization

    AJ Kohn
    14 Jan 2015 | 3:00 pm
    The other day a friend emailed me asking if I’d ever seen behavior where Google’s autocomplete suggestions would change based on a prior query. I’ve seen search results change based on prior queries but I couldn’t recall the autocomplete suggestions changing in the way he detailed. So I decided to poke around and see what was going on. Here’s what I found. Query Dependent Autocomplete Example Here’s the example I was sent. The individual was cleaning up an old computer and didn’t quite know the purpose of a specific program named…
  • Image Blind

    AJ Kohn
    16 Dec 2014 | 11:30 am
    Images are an increasingly important part of the Internet landscape. Yet marketers are provided very little in the way of reliable metrics to allow us to understand their power and optimize accordingly. This is doubly strange given the huge amount of research going on regarding images within search engine giants such as Google. Image Tracking In Google Analytics There is none. Or at least there is no image search tracking in Google Analytics unless you create filters based on referrers. I wrote about how to track image search in Google Analytics in March of 2013 and updated that post in…
  • The Preference Bubble

    AJ Kohn
    11 Dec 2014 | 11:10 am
    A couple of mornings each week I drive down to my local Peet’s for some coffee. There’s a barista there named Courtney who is referred to by her co-workers as the Michael Jordan of baristas. Why? She can remember the names and orders for a vast number of customers. “Both today AJ?” she asks me as I walk over to the counter. “Yes, thank you,” I reply and with that I’ve ordered a extra hot 2% medium latte and a non-fat flat large latte. This is a comforting experience. It’s a bit like the TV show Cheers. Yet online we seem to think of this…
  • What I Learned In 2014

    AJ Kohn
    9 Oct 2014 | 3:41 pm
    (This is a highly personal post so if that isn’t your thing then you should move on.)  It’s not 2015 yet but I already know what I learned in 2014. I have Follicular Lymphoma. Here’s my story. Stomach Pain Last year I began to have some stomach issues. The first time it looked like it might have been food poisoning, which I blamed on Chobani. One minute I was fine and the next I was throwing up and had abdominal pain and bloating for the next 48 hours. I binge-watched action flicks until I was okay. Afterwards I felt a small twinge on my left hand side of my lower stomach.
 
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    waithash.com

  • Digital Marketing is growing exponentially in Kenya

    waithash
    16 Jan 2015 | 2:02 pm
    Find the latest digital marketing trends in Kenya and Africa on our business site    Fin more about Francis Waithaka Kariuki, CEO of Digital 4 Africa on our new business site  
  • Digital Trends: A reflection on the strides made in Kenya

    waithash
    1 Jun 2013 | 3:16 am
    Kenya is growing to become a hub and a leader in digital technology and mobile innovation in Africa.  The exponential growth in the number of mobile phone users, the strides in mobile banking innovation and the increase in mobile penetration is phenomenal. Perhaps the most widely known aspect of Kenya’s adoption and leadership in mobile banking innovation is in the M-pesa service which is well documented. There is also M-Shwari – a new mobile paperless banking service which has hit the Kenyan market and has rapidly received wide acceptance.  Over KShs 2.8 billion ($ 32,558,139) has…
  • How To Create A Buzz And Drive Engagement On Social Media

    waithash
    14 Mar 2013 | 10:04 pm
    While it is easy for brands to have a presence on Facebook or Twitter, driving engagement that can cause users to interact with a brand is a big headache for many. Brands must be creative and think of tactics that will cause your fans to be engaged.  You have to come up with strategies that will excite the online community, bring unique visitors to your site and cause stickiness on your social media sites. There are many tactics and strategies that a brand can deploy to drive engagement and create a viral effect on social media. A proven strategy that works on social media is to run…
  • The Importance of Optimizing sites for mobile devices

    waithash
    17 Jan 2013 | 7:53 pm
    The latest figures from The Communications Commission of Kenya – CCK indicate that of the 29 million mobile phone users in Kenya, about 98.8 percent of them visit the internet via a mobile phone. This is an astounding piece of research.  Fact is that if your site is not optimized for mobile devices, the chance of turning away 98 percent of Kenyans who want to read the content of your site is very high.  As a web developer, or one who depends on a website for business, be real and read the writing on the wall. Optimize your site for mobile devices or continue losing business. There are…
  • Effectiveness, Measurement and Conversion in Social Media, do on-line marketers get it?

    waithash
    9 Nov 2012 | 1:20 am
    Not many marketers of blue chip companies in Kenya understand these important aspects of social media; effectiveness, measurement and conversion.  This is the reason why many leading brands in Kenya’s corporate sector have shied away from playing their game in the social media space.  Yet, to justify why a brand should join social media, a marketer should be in a position to show how every marketing dollar used in social media would bring a return on investment. Many brands only have a mere presence on social media, but no one can clearly demonstrate how it is adding value to the…
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    SEO Philippines| SEO Hacker Blog

  • How to Conduct a Site Audit for Quality User-Experience

    Pam Sallegue
    27 Jan 2015 | 7:33 pm
    Two weeks ago, we highlighted the importance of having a good website design in converting leads to sales. This week, we’ll touch base another important element in a website that raises conversions through the roof – SEO. We often think that SEO is for search engines alone, but as it grows and as algorithms constantly change, we learned that it actually is a big factor in improving user-experience as well. There are tons of SEO tutorials out there. They are so easily accessible that to see digital marketers without a clue on website optimization for search engines is quite rare. But…
  • How to Craft a Social Post that Gets 779,295 Shares in Half an Hour

    Pam Sallegue
    20 Jan 2015 | 7:01 pm
    Remember Oscars 2014 when Ellen DeGeneres literally made Twitter crash after tweeting a photo of her with some of the most famous Hollywood celebrities? This nabs most retweeted tweet of the year 2014, reaching 779,295 retweets in approximately half an hour. But, notice how (aside from this most retweeted photo) every post from all her social accounts gain thousands of retweets, shares, favorites and replies? You’d think that maybe it’s because she’s too well-known and humorous that it doesn’t take too much effort for her to compose a sure-fire and engaging social post? Well,…
  • Web Design Faux-Pas Everybody Should Avoid

    Pam Sallegue
    13 Jan 2015 | 7:21 pm
    Last week I discussed the key elements every website should have to improve conversion rate. This month, we will elaborate on some of these key elements; how these affect your traffic and conversions, things that you should avoid doing, as well as tips and tricks to help you properly apply these elements on your website. Today, our focus will be on website design. I put web design on top because this is one of the first few things you should be working on and investing your time and money with if you really want to improve your conversion rate. This is one of the first things they will judge…
  • 12 Key Elements Your Website Needs to Improve Conversion Rate

    Pam Sallegue
    6 Jan 2015 | 7:58 pm
    In an article I happen to have stumbled upon yesterday, I read that one of the major marketing predictions for this year is that of the increase in demand for conversion optimization. This is a subject I haven’t really deliberated on, not until I read that blog. After pondering on it, I realized that SEO is very common now. Companies are becoming aware that they need to be on top of search results, as well as the strategies they need to do to be able to reach that goal. But, at the end of the day, what every company wants is to turn all those strategies and efforts into sales –…
  • How we Improved our User Adoption Rate by 1650% in 60 days

    Sean
    29 Dec 2014 | 8:31 pm
    “This is really not working out guys.” I found my tone rising as I wasn’t really happy with our numbers. “Well, what do you want us to do?” Said the voice from the other side of the line. His tone also rising. “We have to improve this. We have to prioritize the user onboarding process.” I explained the importance of moving the needle up with our user onboarding to the Qeryz product development team. That was over two months ago. I started Qeryz almost sure that it would be an awesome success of a SaaS tool. Of course, who would pour out the hard…
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    Hallam Internet

  • 10 Ways to Improve Your Website’s Customer Service Levels

    Sean Burton
    29 Jan 2015 | 8:51 am
    Keep your visitors and potential customers happy by ensuring that your website is geared up to be the ultimate customer service tool. This post highlights some of the essential elements that should be included on your website in order to provide a richer customer experience, along with some suggestions on how business owners could possibly go the extra mile to delight their customers online. 1. Clearly Display Your Phone Number If a visitor wants to call you, they won’t appreciate having to trawl through your website to locate a phone number. Make sure that your phone number is displayed…
  • 7 Ways To Keep Your Email Subscribers Happy and Interested

    Rainu Bhele
    27 Jan 2015 | 1:41 am
    No matter how good your marketing emails are, you will always have to deal with unsubscribers. This isn’t something you should take personally. Just remember, it’s impossible to please everyone. However, if you notice an increase in the number of people who unsubscribe, it might indicate that there’s a problem with your email marketing strategy. In this post, I will highlight seven common email marketing mistakes, and the measures you can take to keep your email unsubscribes as low as possible. Mistake 1 – Irrelevant Content If you send people stuff they…
  • Landing Pages – See Where Visitors Enter Your Website & How They Interact

    Jonathan Ellins
    26 Jan 2015 | 12:00 am
    Website visitors can land on pretty much any page of a website, the first page they visit isn’t always the homepage.  These visitors will also originate from many different sources, different locations and have different levels of intent.  Let’s look at how to monitor landing pages to find the best and worst performers…   Finding the Most Popular Landing Pages Using any web analytics program, such as Google Analytics, you will be able to see a landing page report showing specific statistics for the different web pages visitors landed upon. In Google Analytics this…
  • Google To Firefox Users – Change Your Homepage

    Elliot Davies
    22 Jan 2015 | 6:59 am
    Last November, Yahoo became the default search engine for all Firefox users. Whilst previously, Firefox was quite happy to make Google their default search engine, this relationship seemingly soured once Google’s Chrome browser supplanted Firefox as the most popular alternative to Microsoft Internet Explorer. The deal was an obvious boon for Yahoo, one that saw their core search share climb to an impressive 10.2%, rivalling Google’s 67% for the month of November 2014. But Google’s not happy with this, so already they’ve started to fight back. Google has started to…
  • Migrating your Website from HTTP to HTTPS

    Ben Wood
    21 Jan 2015 | 5:42 am
    This post outlines the processes involved in migrating a website from HTTP to HTTPS. HTTPS stands for Hyper Text Transfer Protocol Secure, which is the secure version of the Hyper Text Transfer Protocol (http).  HTTPS is usually used on sites to secure e-commerce transactions, such as online banking sites, email applications and e-commerce checkout areas. When a user connects to a website via HTTPS, the website encrypts the session with a Digital SSL (Secure Sockets Layer) Certificate.  A user can tell if they are connected to website that has a valid SSL certificate if the website URL…
 
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    Online Marketing Blog

  • Converting Your Talents into Money with AfilioPlace

    George Abraham
    3 Jan 2015 | 10:38 pm
    Most of the us always look for earning money from the internet as there are a lot of opportunity for skilled IT professionals to earn money from the internet. One of the best method for making money from the internet is affiliate marketing and these days a lot of people are making handsome income from various affiliate marketing activities. There are a lotf of affiliate marketing platforms available, that helps you to make real money and you just need to select the perfect affiliate marketing niche that suits your interest and talents. One of the best and easy to use affiliate platform that I…
  • Google Now Helps to Easily Identify Mobile Friendly Websites on Your SmartPhones

    George Abraham
    26 Nov 2014 | 6:09 am
    The numbers of mobile internet users are increasing rapidly and so has the need for mobile friendly websites. Users will find it irritating when they come across websites that are not responsive and do not show up well on smartphones and tabs. They might also stay away from browsing those websites when they seem them again while googling on smartphones. Before, the real issue was that the people did not have a choice to identify from the search results on their smartphones on which websites were mobile friendly and which were not. So most of the time they might not be happy with the output of…
  • Conversion Optimization Strategy and its Importance in SEO

    George Abraham
    9 Oct 2014 | 12:10 am
    Conversion optimization is one of the terms that is often recently heard in the SEO arena and this is one area which makes a successful completion of your SEO campaign. Unlike other regular SEO activities, conversion optimization plays a key role in your overall SEO strategy and helps in improving the conversion rate of your website. A site with poor conversion optimization strategies cannot be expected to bring you huge online enquiries or leads. Before going deep into this subject, let me simply say what conversion optimization is and what its benefits are. Consider that you have a content…
  • SEO Specialist and Social Media Manager Among the Jobs with Highest Work-Life Balance

    George Abraham
    8 Oct 2014 | 6:25 am
    Maintaining a healthy work-life balance is one of the most difficult things in today’s competitive world. Most of the professionals are always tied up with their work at office and rarely gets enough time for personal life. In short majority of the professionals do not enjoy a healthy work-life balance, which indeed will pose serious problems to their personal life. If you are not able to maintain a healthy work-life balance, then your health will also suffer along with additional stress and mental pressure. At last there is a good news for online marketing professionals, especially the…
  • 10 Easy Methods to Improve Your Facebook Business Page

    George Abraham
    7 Oct 2014 | 4:27 am
    A Facebook Page is something that has become a mandatory thing for all those who likes to promote their business on the internet. As Facebook is the most popular social media website and have a huge audience base, creating a Facebook Page for your business can really be beneficial. There are a lot of business organizations who have made it big with Facebook business page and Facebook has a lot of advantages for those who are doing online marketing activities for their business. Facebook is widely regarded as the best online marketing platforms available and is something that can make your…
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    Effective Search Engine Optimization Tips Blog

  • Pardon Our Updates

    Joel McLaughlin
    8 Jan 2015 | 12:11 am
    A new year is here! We hope 2014 was a successful year for you and your business.  Our new Dataflurry blog is coming soon!   Our old posts have been temporarily removed and are being updated. We will be re-upload those posts, along with supplying new content and insight regarding the search marketing industry. Best […]
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    Practical SEO » Blog

  • Content that Converts: The Making of a Successful Corporate Blog

    Radomir Basta
    15 Jan 2015 | 3:03 am
    In the world of website marketing, blogging is seen as one of the most efficient ways to strengthen a company’s online image, drive traffic and generate quality leads. However, strategic delivery of fresh content can also bring higher conversions regardless of a company’s target audience. Namely, as revealed in HubSpot State of Inbound, 2013, 82% […] The post Content that Converts: The Making of a Successful Corporate Blog appeared first on Practical SEO.
  • The Art of Prospecting – Link, Mentions & People Prospecting Guide

    Zarko Zivkovic
    14 Oct 2014 | 2:47 am
    We are prospecting for links, prospecting for business opportunities, prospecting for people and next viral video. Most of our time online is spent prospecting for something. We use social media like Twitter and Google+, as well as professional prospecting tools and the almighty Google. There are different platforms we can use, different types of prospecting […] The post The Art of Prospecting – Link, Mentions & People Prospecting Guide appeared first on Practical SEO.
  • Free SEO Tools You Probably Don\'t Know About (But Definitely Should)

    Zarko Zivkovic
    9 Oct 2014 | 2:49 am
    I think it’s safe to say that we as SEOs are addicted to SEO tools that in most cases make our lives easier. Looking at it from an objective point of view, some of them are crap, some of them are a force of habit we can go without, some of them are totally useless, […] The post Free SEO Tools You Probably Don\'t Know About (But Definitely Should) appeared first on Practical SEO.
  • The Essential Resource List for Startup SEO

    Zarko Zivkovic
    7 Oct 2014 | 7:49 am
    Every Startup has a lot on their plate, starting from funding, HR, product launches, and branding up to the little details that can annoy the hack out of you.  SEO is one of the things most of the startups juggle with in their “spare” time. Well, inbound marketing is what they are after if they […] The post The Essential Resource List for Startup SEO appeared first on Practical SEO.
  • What does Google Hummingbird mean for SEO copywriting?

    Zarko Zivkovic
    17 Oct 2013 | 7:11 am
    Copify’s Martin Harrison looks at how you need to adapt your content in order to achieve those top page rankings in the wake of Google’s latest algorithm update, Hummingbird. What is Hummingbird? Hummingbird is an update to Google’s algorithm, the system that it uses to determine its results. This update is claimed to affect up […] The post What does Google Hummingbird mean for SEO copywriting? appeared first on Practical SEO.
 
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    Haden Interactive

  • Can Google Become the Internet?

    Gideon Haden
    30 Jan 2015 | 5:00 am
    In ongoing efforts to make searching easier, Google has started to display song lyrics on the search engine results page. Instead of having to click through to a link, you can find the lyrics to some of your favorite songs directly on Google. According to reports, this is killing song lyric websites – elyrics.net saw a 92% decrease in traffic last year, lyricsmode.com saw a 60% slip, and lyricsfreak.com dropped 59%. Folks are drawing a connection between Google showing lyrics and the struggles of lyrics websites, saying that Google has gotten rid of the need for this entire category of…
  • Ongoing Strategy vs. Campaign

    Rosamond Haden
    29 Jan 2015 | 11:01 am
    We know that an ongoing strategy of regular high quality blogging, consistent social media use, and thoughtful linkbuilding will lead to increased traffic at a website. We know this not only from our own experience with many websites, but also from experiments with our lab sites and research reported elsewhere. We can say this with confidence. It takes time to see the results you want, but those results also last. But that’s not always the only thing you need. One of our clients is getting ready for an event and wants to get the word out quickly. Another wants to see a big jump in…
  • Seasons of Content Marketing

    Rebecca Haden
    27 Jan 2015 | 6:09 am
    If you sell something that has any remote possibility of showing up alongside those Valentines flowers and chocolates, you’re probably doing heart-slathered promotions already. That kind of seasonal marketing is obvious. What might not be obvious is that there can be seasonal patterns in content searches that aren’t obvious till you see them in your data. And in order to see them, you have to look. For example, Think with Google has an infographic that shows searches relating to makeup. You’re prepared for the spike around Halloween, no doubt, but did you know that people…
  • Amplify Your Organic Reach

    Gideon Haden
    26 Jan 2015 | 6:00 am
    There are reasons it’s getting harder to see results with organic reach. The sheer amount of content on the internet is growing daily. Facebook has 1.23 billion users worldwide, and sharing information is as simple as whipping your phone out of your pocket and tapping the screen a few times. Your post about a movie being bad because the movie theater puts too much salt on their popcorn is just a drop in the pond. Actually, if you’ve ever seen Waterworld with Kevin Costner, it’s more like a drop in that. Each time you log onto Facebook, your News Feed shows you a string of…
  • How Social Media Is Like Rock Climbing

    Gideon Haden
    23 Jan 2015 | 6:00 am
    I’ve been climbing rocks for the last seven or eight years. It’s an inherently silly sport that involves finding the hardest possible way to the top of a rock. The entire act of climbing can be bypassed by walking a few feet around to the backside of a boulder to find a slightly inclined, and quite walkable, route to the top. That, or a ladder. Regardless of climbing’s  sheepheaded nature, I quite enjoy it. As with any passion, there is more to it than meets the eye. Climbing is all about the approach. It’s as meaningful and important as you make it. Or, if you would…
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    inmarketingwetrust.com.au

  • Top 25 Social Media Marketing Books to Read in 2015

    Kirsten Tanner
    22 Jan 2015 | 3:49 pm
    Providing you with the latest and most relevant insights, tips and tricks to develop your most successful online marketing strategy yet, the Top 25 Social Media Marketing Books to Read in 2015 is your go-to list of books written by some of the world’s greatest social media leaders and influencers. Discover how to grow your brand, increase engagement and build a large following over all the social networks, whether you’re an entrepreneur, freelancer, small business owner or company giant. To continue your reading check out the Top 25 Social Media Books for 2014. The Art of Social Media…
  • Integrated Digital Marketing: The Convergence of Search, Social & Content Marketing

    jason
    20 Jan 2015 | 3:27 pm
    This post is inspired by an article originally published on Blue glass by Chris W. We would like to credit and acknowledge Chris for its initial work. Read our statement for further information here. From a content marketing perspective, success can only be fully realized if extra steps are taken to fully harness the power of social media in a way that increases exposure and naturally builds an audience (see our S.U.C.C.E.S.S post). Similarly, great content can have a significant impact on search positioning, ranking and visibility, but only if content strategies are approached taking such…
  • Can 1 Extra Simple Step Create Viral Content Marketing SUCCESS?

    Freddy
    14 Jan 2015 | 10:06 pm
    The rise and rise in popularity of content marketing is, by now, well documented. In its shadow, savvy marketers are implementing Personal Branding into their content mix. It is they who achieve more stickiness, more viral content S.U.C.C.E.S.S., more often than others. So exactly how can we make “sticky” content? Content is king; engagement is his new queen The new content marketing paradigm is now tightly knit with social engagement and sharing. Producing great content is no longer sufficient, we need to get our content sticky. Content marketing while becoming a seriously…
  • Experiencing an SEO Drop? Check Our 10 min. Audit Framework

    Freddy
    4 Jan 2015 | 4:41 pm
    This our quick hack to check if a site’s SEO traffic has been affected by something nasty. Take a deep breath, today is not doomsday. Approaching the problem in a rational fashion is the best way to identify and fix the issue that may have risen. Going through the following steps should take an experience web marketer no longer than 10 min: Check Google or Bing Webmaster Tools Most obvious place to look for any SEO issue. Check messages Check Index Rate Check Sitemap Check Manual Penalty Check Search Queries Remember GWT reports impressions and clicks with a delay of 2 days We…
  • Cornelius Interns at IMWT

    Cornelius Do
    7 Dec 2014 | 3:16 pm
    Hello everyone, I’m Cornelius Do and I am the newest marketing intern addition to the IMWT Team in Sydney. I’m a marketing and psychology major at the University of New South Wales and I am very much drawn to creative fields. I’m an amateur video editor and graphic designer and I’ve endeavoured over the past two months to teach myself how to use Illustrator, Photoshop and Sony Vegas (after a year of using Final Cut X). In addition to that, I love out of the box marketing such as guerrilla marketing and experiential marketing. Although my exposure to SEO has been quite limited, I’ve…
 
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    » Blog

  • Customer Service Basics: Avoiding A Bad Reputation

    Brooks Brecker
    19 Jan 2015 | 1:21 pm
    Customer Service Basics: Avoiding A Bad Reputation was originally posted on the WebiMax SEO Blog If you want to have a successful business, you will need more than a great product, you’ll  also need great customer service. Quality customer service strengthens the relationship you have with your customers and leads to brand loyalty and higher sales.   Poor customer service can lead to a poor business reputation which is the last thing any business needs.  Here are some basic tactics to help your business improve its customer service and prevent a bad reputation. How May I Help You?
  • 5 Content Writing Essentials for Long-Term SEO Success

    Nicole Romeo
    16 Jan 2015 | 6:06 am
    5 Content Writing Essentials for Long-Term SEO Success was originally posted on the WebiMax SEO BlogWhen it comes to running an effective SEO campaign, content reigns supreme. By integrating unique, fresh content into your website, you can attract search engines, increase your search engine rankings, boost your site traffic and deliver meaningful information to your audience. Your website should provide content on a regular basis that provides value to readers. To increase your site visibility on search engines, your content and page titles and descriptions should be optimized for frequently…
  • Importance of Mobile Friendly Sites in 2015

    Brooks Brecker
    15 Jan 2015 | 6:02 am
    Importance of Mobile Friendly Sites in 2015 was originally posted on the WebiMax SEO Blog The number of people accessing the web through mobile devices grows everyday. From smartphones to tablets to phablets, mobile devices are a booming segment, and you can bet users aren’t just checking their email anymore. They are surfing the web, making online purchases, reading reviews, and even ordering their next meal! Mobile devices have changed the way we live our lives and your website design must adjust to the mobile movement in order to drive traffic and survive. Changing Dynamic In the past,…
  • Choosing the Proper Focus Keywords for Your Reputation Management Campaign

    Brooks Brecker
    5 Jan 2015 | 7:16 am
    Choosing the Proper Focus Keywords for Your Reputation Management Campaign was originally posted on the WebiMax SEO BlogOnline Reputation Management is critical to the success of a comprehensive digital marketing strategy. Though reputation management may sound like a course of action exclusively for struggling companies, this approach is actually valuable for any business that aims to consistently maintain a strong reputation online—in other words, every business. Considering that any one negative review or offhand comment, whether valid or not, can undermine search engine rankings and…
  • WebiMax moves into their new home at 2 Aquarium Drive, Camden, NJ

    Kenneth Wisnefski
    22 Dec 2014 | 11:45 am
    WebiMax moves into their new home at 2 Aquarium Drive, Camden, NJ was originally posted on the WebiMax SEO BlogAfter years of planning and hard work, today we finally moved into our beautiful new offices on the Camden New Jersey Waterfront.   It is the beginning of a new chapter for the WebiMax team and the city of Camden. Here at 2 Aquarium drive, our business will grow new partnerships and cultivate new friendships as Camden receives an industry leader in Digital Marketing and one-hundred of the most dedicated, talented and intelligent digital marketers in this country, with one-hundred…
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    Path Interactive

  • Digital Week in Review: 1 Billion Mobile Facebook Users, A Tweet Translator, and iPhone Sales Boost Market Share in Asia

    Leigh Evenson
    23 Jan 2015 | 11:14 am
    In this week’s Digital Week in Review: In 2015 there will be 1 billion mobile Facebook users monthly, Twitter now has feature to translate other tweets, and iPhone sales boost market share in Asia. In 2015 1 Billion Users Will Access Facebook via Mobile Phone According to new research from eMarketer, in 2015, 1 billion users will access Facebook monthly via mobile phone. This is 70% of the Facebook’s total network. By 2018, it is estimated that 1.34 billion users, which is more than 3 quarters of Facebook’s user base, will be accessing the social network on a regular basis via…
  • Now Hiring: Senior Digital Media Strategist

    Leigh Evenson
    23 Jan 2015 | 8:13 am
    Senior Digital Media Strategist Job Description The Senior Digital Media Strategist position will be responsible for day to day management of a portfolio of client accounts at Path Interactive, as well as the team working on those accounts. The ideal candidate for this role  should have expert-level search  and marketing skills, a good understanding of technical requirements for search such as shopping feed management and optimization, tracking pixel installation, and enterprise platform management experience. Candidate should be an excellent communicator, with the ability to manage…
  • Image Optimization SEO: Best Practices for Web

    Joe Rega
    22 Dec 2014 | 1:35 pm
    Image Optimization There are many different factors that are considered when indexing and ranking a website. Ignore what you’ve heard about the “200 ranking factors” because there are so many different variations of those that the number should be more along the lines of 10,000. Crazy, right? Well, thanks to universal search results, a webpage can rank for many different elements if they are coded properly. What do I mean by this? It’s simple. If Google knows what it’s looking at, and likes what it sees, it will display that information accordingly if it is related to a…
  • Path Cares & Brooklyn On Tech Digital Marketing Workshop Recap

    Jarobin Gilbert
    22 Dec 2014 | 12:00 am
    On December 6th as a part of the Path Cares initiative, Path Interactive hosted its first intro to coding and digital marketing workshop for the Brooklyn On Tech Scholars at its office in the Flatiron district. The workshop covered a number of different aspects of the search engine marketing business which included: Search engine optimization techniques and developing a personal brand. Search engine marketing techniques and how paid ads are targeted to you in the social space. An introduction to how websites work on its back end and how to develop one from scratch. An introduction to graphic…
  • New Call-to-Action and Post Targeting Tools on Facebook

    Taylor Field
    12 Dec 2014 | 11:45 am
      This week, Facebook announced several new features that may allow businesses to more precisely target their followers and effectively encourage them to complete a certain action. New Call to Action Feature Over the course of the next several weeks, Facebook will be unrolling an optional call to action button that sits on the header of Facebook business pages:   Once your page has been updated by Facebook, there are currently 7 different calls to action that you can deploy: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video When the call to action button is clicked…
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    rob hammond

  • Quickly identify thin & duplicate content for Google Panda

    rob
    15 Jan 2015 | 12:29 am
    In the age of Google’s Panda algorithm, fixing issues with thin and duplicate content is more important than ever. However this can be a daunting task when faced with a big site that has millions of pages and potentially thousands of duplicate pages, or pages low on unique content – just sifting through and identifying this content can... Read more » The post Quickly identify thin & duplicate content for Google Panda appeared first on rob hammond.
  • How to block SEMalt in nginx and get your own back (a bit)

    rob
    16 Dec 2014 | 9:22 am
    SEMalt is well known as a major referral spammer who clog up the analytics of a lot of small and medium sized websites with fake traffic. Annoyingly Google Analytics seems to be pretty bad at filtering it out. There’s a quite a few posts from miffed webmasters about SEMalt’s activities detailing how to block them, and even... Read more » The post How to block SEMalt in nginx and get your own back (a bit) appeared first on rob hammond.
  • New Page Title optimization tool

    rob
    24 Jun 2014 | 12:23 am
    It used to be that writing page titles & meta descriptions was pretty easy – just keep an eye on the character count and you’re good. However, thanks to recent changes in Google’s SERP layout, and the proliferation of share buttons that grab the same meta data, it’s increasingly hard to strike the balance of... Read more » The post New Page Title optimization tool appeared first on rob hammond.
  • This Week in Search – 10 Jan 2014

    rob
    10 Jan 2014 | 8:18 am
    This week’s search news highlights: Google in 2013 – SearchEngineLand put together a retrospective infographic of the major changes to Google Search through 2013. Google – lyrics website Rap Genius suffered a Google penalty over the Christmas break for engaging in poor quality link building techniques, resulting in a sharp drop in overall website traffic.... Read more » The post This Week in Search – 10 Jan 2014 appeared first on rob hammond.
  • This Week in Search – 29 Nov 2013

    rob
    29 Nov 2013 | 6:12 am
    This week’s top stories from the search world: Year in Review – Yahoo’s list of their most searched for UK topics of 2013 has been released, broken down by news topics, celebrities, TV shows and more. Encrypted search – Microsoft has signaled that Bing is likely to follow in Google’s footsteps by using HTTPS as... Read more » The post This Week in Search – 29 Nov 2013 appeared first on rob hammond.
 
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    SEOP Blog

  • Different Ways to Keep Your Website Minty Fresh for Google

    SEOP Blog Team
    26 Jan 2015 | 7:00 am
    It's no secret that Google craves fresh content, and the frequency of updates can influence your website's rankings on the search engine. Blogging has been the go-to strategy for keeping the site updated, but as said in a previous post, its viability needs to be reexamined. Are there other ways to keep the website minty fresh?
  • Using Content as Part of User Experience

    SEOP Blog Team
    19 Jan 2015 | 7:00 am
    Over the years, content marketing has had to evolve to meet ever-changing standards that are geared towards the needs of online users. At first, it was more about generating more informative content, but today, it has become very evident that being informative alone isn't enough to satisfy user demands. Whether through mobile or desktop, the entire experience on a webpage or website must be taken into account to successfully convert visitors into actual paying customers.
  • One-of-a-Kind and Nowhere Else: What Makes Content Unique?

    SEOP Blog Team
    11 Jan 2015 | 7:00 am
    Great SEO not only means that a piece of content is properly optimized. In today's highly competitive digital world, it's easy to get lost in a sea of blog posts and web content that tackle pretty much the same topic or are produced by the same types of businesses that target the same audiences. When one web page is favored over the other despite having seemingly similar content, it's often because the former was able to offer something not available from its competitors.
  • Keyword Resolutions for the New Year

    SEOP Blog Team
    5 Jan 2015 | 7:00 am
    The recent years saw the gradual decline in the relevance of keywords as Google remains steadfast in its goal to deliver meaningful results based on the user's context and intent. Not to mention the continuous improvements of voice recognition technology as well as the growing widespread usage of voice search on mobile, where natural language is favored over keywords. Now more than ever, digital marketers must reevaluate their keyword optimization strategies if they hope to keep up with the times.
  • More on Negative SEO, and Whether or Not to Worry

    SEOP Blog Team
    29 Dec 2014 | 7:00 am
      Last week, we briefly touched on the topic of Negative SEO tactics where the intentional use of black-hat SEO techniques by a third party can cause innocent sites to be penalized. The most common practices involve essentially applying a poor linking strategy to a site without the permission or knowledge of its owner. However,...Continue Reading
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    Digital Marketing Blog

  • A Smattering of SEO News – 1/29/15

    Brian Rubin
    29 Jan 2015 | 2:49 pm
    As we look back on January 2015, we can safely say that it was one HECK of a month for SEO news. Algo-updates, mobile nonsense, and so much more; and it looks like this past week is no different. Let’s dive in! Google News: Googlebot Becomes Language And Locale-Aware – Google has announced a massive upgrade to its spider. They’ve now changed the way the spiders behave, allowing them to come from a multitude of US and non-US IP addresses (which are also used to help determine a site’s location) and support a multitude of languages. While Google still says they want…
  • How to: Glitter Text in Photoshop

    Kathy Calderon
    28 Jan 2015 | 4:01 pm
    So I’m going to go out on a limb here and say that pretty much everyone loves glitter as much as they hate the mess it makes. Follow these steps to make an awesome glitter text effect without any of the offending sparkles that linger for ages on end.   Step 1 – Let’s Begin Create a new image in Photoshop (File>New or Command+n). The file size is 600px x 600px at 72 ppi (pixels per inch). Make sure to select RGB as the color mode if you’re using this for the web. Step 2 – Find A Glitter Stock Image I found a list of 40 great glitter images right here. I’m going…
  • A Tale of Two Teams Part XLIX (Infographic)

    Sam Harang
    27 Jan 2015 | 11:55 am
    The pre-game has started. Players, coaches, fans, and media have all gathered in Phoenix for Superbowl XLIX. New England and Seattle fans already have a team to root for, but what about the rest of us? Here’s a break down of the vastly different playing styles to help the undecided pick a winner.   Like this infographic? Feel free to copy this code and put it on your own blog. Presented By Wpromote
  • SEO 101: How to Embrace the Data-Driven SEO Landscape

    Louisa Goebel
    27 Jan 2015 | 10:14 am
    Before I began my career in SEO, I held a variety of positions in retail and customer service. I always put my personality first, to much success. Realizing my weaknesses, I avoided excel spreadsheets and data analysis as much as possible. Eventually, I realized that this approach, though fun, would not allow me to achieve my long-term goals. Starting at Wpromote, I quickly began the biggest technical learning curve of my life. I was forced to shake hands with the scary beast that I have feared since elementary school math class: data. For the past 8 months, data and I have been on a…
  • A Smattering of SEO News: 1/22/15

    Brian Rubin
    22 Jan 2015 | 1:07 pm
    Hello my friends, and happy Thursday! January just keeps trucking along, but SEO news is at a fast and furious clip (there’s a lot to look at this week). Let’s dive in, shall we?   Google News: Google Begins To Send Warnings Regarding Poor Rankings For Non-Mobile Sites – Google seems to be going out of their way to make sure sites become more mobile-friendly. Recently they added a “mobile-friendly” label to sites in the SERPS and now we hear that they’re sending out Webmaster Tools messages when they determine that a site isn’t mobile-friendly. The…
 
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    SEO Maverick

  • 17 Insanely Actionable Strategies to Improve Your Local Website Rankings

    Andrew Webber
    28 Jan 2015 | 7:30 pm
    Imagine if you could see an immediate boost in your local website rankings, from just one minor change made to your site? There’s a ridiculously simple way to increase your website’s local rankings and website traffic, instantly. …whether you run a small flower shop, or plumbing business, or a multi-office real estate company, you’ll love this guide. We’re going to share with you 17 practical strategies for improving your local SEO website rankings TODAY. …whilst generating you more prospects and customers to your business. Here they are:   1. Create…
  • How To Write an SEO Friendly Blog Post

    Andrew Webber
    12 Jan 2015 | 3:22 am
    What’s the point of writing a blog post, if no one ever reads it? If you want your blog posts to actually be found in Google and read by potential customers, then it has to be easy for both humans AND search engines (like Google) to read and interpret the information. But how can you make your blog posts SEO friendly? This simple checklist will help your site to bring in more readers and search engine traffic from every single blog post or article you publish on your site! Exclusive Blog Post Bonus: Click Here to Get Access to a free bonus checklist that will show you how to write a…
  • How To Get Links and Social Shares for Your Blog Post

    Andrew Webber
    9 Jan 2015 | 6:40 pm
    FINALLY! You’ve finished that blog post you’ve been working on for the past three weeks! But what do you do now? Do you hit ‘publish’ and then wait for a landslide of readers, likes and links to happen? Unfortunately, this probably isn’t going to happen if you’re a local business and don’t have a strong national brand! So what should you actually do to get more links, likes and social shares on the blog post? Luckily, we’ve put together a video which outlines exactly what you need to do make the most of your blog post or content. Check it out:…
  • The Ultimate Local SEO Guide

    Andrew Webber
    8 Jul 2014 | 5:58 pm
    Who wants to know exactly how to rank any local business website, in any area, for any product or service? More like who doesn’t! That is why we made this resource for all the small business owners out there: The Ultimate Guide to Local SEO This guide brings together the best local search marketing resources on the entire internet…in one place! Each chapter is full of useful AND actionable information, tactics and tools that will get your local business to the TOP of your local search results. Here’s what you will learn in each chapter: Chapter 1 – The Foundation of…
  • Panda 4.0 Recovery Story

    Andrew Webber
    12 Jun 2014 | 7:39 pm
    After our post two weeks ago about the Panda 4.0 update, we had a couple of websites hit pretty hard rankings wise, so we followed some of the best recovery guides out there and thought we’d share what we did, how we did it, and what results have been achieved so far. You can read our first post here to see the impact the Panda 4.0 update had on this particular website’s rankings. So What Happened? As you can see from the images below, rankings dropped. Hard. But, after making making the necessary content, structure and usability changes to the website, you can see the huge…
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    Tone Agency

  • 3 Pearls of Wisdom From Blogging ‘Experts’ That You Should Ignore

    Liam
    30 Jan 2015 | 6:23 am
    The vast majority of bloggers (both corporate and hobbyist) have been misled about what it takes to succeed in the blogosphere. When I talk about ‘success’, I am talking about making a positive return on your investment, not becoming the next big ‘internet famous’ blogger or corporate ‘content marketing success story’. The reality is this: if you’re willing to put aside dreams of a blog that generates tens of thousands in revenue every month, you can instead focus on a practical approach to blogging that will provide a positive return. In this post I…
  • 10 Cool Examples of CSS3 Transition & Transform Hover Effects

    Michael Almond
    16 Jan 2015 | 7:44 am
    ‘CSS3 transition’ can be roughly translated into non-technical speak as ‘Ah, doesn’t that move in a pretty way’. With the advent of new technologies such as CSS3 (which superseded CSS2), designers and developers are able to bring web pages and applications to life in a way formerly reserved for ‘Flash’ technology. I wanted to gather together some of the prettiest of those ‘pretty movements’ in the hope that you’ll get inspiration either as a designer looking to implement them or a business looking to hire a designer or agency to…
  • 10 Unmissable Posts from 2014 to Kickstart your Business into 2015

    Anthony Mcloughlin
    16 Dec 2014 | 3:22 am
    Here at Tone, we read and bookmark more quality content than we have hot dinners (not literally, obviously). We do however go through so many that we could have listed over 100 from 2014 alone in this post. But, instead of over facing you with 100, we’ve single-handedly cherry-picked the most in-depth, insightful and actionable posts from 2014 for you to take in over the holiday period. The posts we include in this 2014 round-up are authored by some of the most influential people in the digital marketing landscape, and published on some of the most popular blogs on the internet.
  • The 6 Most Common Negative Keyword Mistakes in AdWords (and How to Fix Them)

    Anthony Mcloughlin
    14 Nov 2014 | 6:03 am
    Earlier this year Econsultancy reported that 58% of companies were expecting to increase their PPC budgets, 34% were going to keep the same budget and only 9% expecting to decrease their budget. This shift in budget means an increase in PPC competition, and of course more money for Google! However, this doesn’t necessarily mean that you have to increase your bids and PPC budget, it just means that you have to be pro-active with your AdWords optimisation. One way to do this effectively is to utilise negative keywords. No matter how big or small your AdWords account is, negative…
  • 5 Things About Blogging That Your Boss Needs to Know

    Liam
    15 Oct 2014 | 2:38 am
    Blogging is still in its relative infancy. If we go back just ten years, your average customer wouldn’t have even heard of blogging. That is no longer the case. The marketing world is moving on quickly in the face of an entirely new (and arguably more effective) form of advertising – content marketing – which focuses on education and information rather than the hard sell. At the centre of that storm is blogging. You may already appreciate just how valuable blogging can be for lead generation and sales, but what if you need to put together a cogent argument to get the go-ahead…
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    WebpageFX Blog

  • How to Blog When You Don’t Have Time

    Nicole Kohler
    29 Jan 2015 | 6:00 am
    Managing your company’s marketing is tough, not to mention time-consuming. Just when you think you’re working in a steady rhythm, something unexpected gets thrown into the mix and trips you up. Right now, that “something unexpected” is content marketing. The surge in demand for content has forced marketing professionals all around the world to somehow find the time and resources they need to produce, publish, and promote on a constant basis. Starting a blog is one of the best ways to get a content marketing program underway, but the actual act of blogging is…
  • Have You Received a Mobile Usability Warning from Google? Here’s How to Fix It

    Jesse Eisenstein
    27 Jan 2015 | 6:25 am
    Last week, Google began sending out emails as well as Webmaster Tools notifications letting webmasters know if their sites were up to par with current mobile usability standards. Pages that are not coded to provide a friendly mobile experience may be be ranked lower for smartphone users as Google experiments with this as an SEO signal. If you’re received one of these messages, you probably want to know what to do next. Here’s how to address the mobile usability warning from Google. What the messages look like This is what the mobile usability warning in Webmaster Tools looks…
  • 5 Inspiring Landing Page Examples

    Jesse Eisenstein
    26 Jan 2015 | 6:00 am
    At their core, landing pages are designed with the goal of directing and converting visitors. You may want your visitors to go to a specific page, or you may want them to take action on something. Every element of a landing page has to work harmoniously to influence users to watch a video, read a call-to-action, or click a button. Businesses will have different goals with their landing pages, and conversion rate optimization (CRO) is a process that can help them get there. Whether you’re designing landing pages or improving your existing ones with CRO, it’s helpful to benchmark…
  • How to Start Selling Online in an Hour or Less

    Nicole Kohler
    22 Jan 2015 | 6:00 am
    So you’re ready to start an ecommerce business. You have the perfect company name, a marketing plan, and products to sell. The only thing you need is a website. As it turns out, you need this last piece of the puzzle fast. If you don’t start moving some of your inventory soon, you’re going to lose money, and that’s that exactly the opposite of what you set out to do. If you’re scrambling to find robust ecommerce options that can also be set up quickly, I have a few ideas you can try. There are several options that will give you the tools you need to start…
  • Monitor Your Brand Online with These 7 Alert Tools

    Dan Shaffer
    14 Jan 2015 | 6:00 am
    It isn’t always good to know what everyone is saying about you. However, when it comes to your brand or your products, you probably want to know what’s being said, and hear about it right away. But should you comb the web every day with the small chance you’ll discover someone mentioning your name? There are actually a handful of tools that will in fact do this for you. Set up brand monitoring alerts with these tools, and you’ll be notified the next time someone starts to talk about your company, products, or any other terms you may want to keep close tabs on. Why Use Alerts?
 
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    SEO Marketing and Funnels

  • 6 Steps For An Effective SEO Process

    jon rognerud
    6 Jan 2015 | 2:39 am
    For search engine optimization, there are many out there who think that if you simply plan and structure an effective website with cool designs, ease of use and nice graphics, you’ll have it made. #FAIL. I am not saying that they’re officially claiming that that is SEO, I often feel like they think it is. “Put the pretty website on a good hosting source, and you’re off and running”. Sure, a friendly, easy to use website is a great first step, but will not make you win in the search engines. It’s like building a house — you need a good foundation…
  • 5 Unusual Ways To Change Your Negative Mindset (For Entrepreneurs)

    jon rognerud
    6 Dec 2014 | 2:00 pm
    A negative mindset inevitably causes unhappiness and depression. It may even influence decision making of a person in both personal and business life. Getting into a negative mindset is easier than most people would anticipate. As an entrepreneur, the last thing that you need is a pessimistic mind. You know it too, but how do you overcome a negative mindset? This can be devastating to both the business, customers as well as to one’s personal life. To avoid being overpowered or controlled by negativity, one needs to make a sensible effort to avoid the experience. In this short post, we look…
  • Help! I Need Leads But I Have No Marketing Budget (VIDEO For Beginner Marketers)

    jon rognerud
    2 Sep 2014 | 3:20 pm
    ATTENTION: NEW BUSINESS OWNERS & MARKETERS: We all had to start somewhere when launching our business. Most of us were not born into a situation where money for marketing was just handed out. You had to learn, earn and invest what you could. Today, online there are some great strategies that can help you be smarter about how you generate leads …and starting with a minimum budget. But, truthfully – the concept is about either time or money (or both), right?  Time costs money too, but it’s not cash out of your wallet. So, watch this marketing video, and learn what 4…
  • How To Get More Traffic With Affiliate Tracking Software

    jon rognerud
    2 Sep 2014 | 10:24 am
    …a.k.a. “How do you Make More Money Immediately?” In the world of online business, there is nothing more wanted, needed and discussed than…TRAFFIC. Professional marketers know however, that there are differences in traffic driving strategies. I don’t mean the various channels and options for getting traffic (that’s easy) – but the more exclusive and tougher kind to get. The TARGETED traffic. What good is 10, 50 or a 100,000 new visitors to your page if they are not interested in what you offer, or don’t care what you are all about? Visitors will “bounce” and…
  • Weird SEO Keyword Research Tools

    jon rognerud
    28 Aug 2014 | 11:24 am
    SEO Keyword research is still very much central to success with SEO (Search Engine Optimization) and getting targeted traffic for your website. While Google Search is continually changing and becoming more ‘topical’ based, keywords (content) and links (quality) still rule the day. This is true now, and will continue to be. Getting more traffic to your website and pages is done via both site and page optimization as well as adding strategic links, both internally (on the site) and externally (from other sites and pages). The work never stops. Understand Your Keyword Universe A…
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    SEO Training

  • Digital Marketing Agency Introduction

    Ian Wortley
    15 Jan 2015 | 1:15 am
    I’m very happy to announce Serpstone Ltd., Irelands newest, and already accomplished Digital Marketing Agency. Based just south of Dublin, in North Wicklow, Serpstone has clients in Ireland, the UK, Central Europe and the US. SEO and Adwords hand in hand With a background in SEO, Serpstone is also a  Google Partner for Adwords. The Read More The post Digital Marketing Agency Introduction appeared first on SEO Training.
  • Soft 404’s in WordPress Twenty Fifteen

    Ian Wortley
    14 Jan 2015 | 2:32 pm
    In WordPress Twenty fifteen soft 404’s occur when nothing is found as the result of a search in the internal search bar. This is different to what happens if you have a typo in a URL which returns the actual 404 (not found) page as it should. What is a “Soft 404″? A soft 404 Read More The post Soft 404’s in WordPress Twenty Fifteen appeared first on SEO Training.
  • Google Penalty Recovery

    Ian Wortley
    8 Oct 2014 | 5:57 am
    What do you do when your Google organic traffic drops overnight? This story is a real world example of a drop and subsequent recovery. The site, a main Stihl Dealer in Ireland, had been doing reasonably well for the previous year. There had been no changes to the coding of the site in well over Read More The post Google Penalty Recovery appeared first on SEO Training.
  • How often should I update my website content?

    Ian Wortley
    28 Jul 2014 | 5:26 am
    I have yet to do any SEO training with anybody without this question being asked. As with most things SEO, there is not a clear cut answer of “you must update every x days / hours”. This article will help you understand what is needed for your website. I’ve divided it into two sections, one for Read More The post How often should I update my website content? appeared first on SEO Training.
  • SEO Job – Dublin

    Ian Wortley
    4 Dec 2013 | 1:43 pm
    Update: Position filled One of my clients is creating a brand new position for a bright SEO / online marketeer. Based in west Dublin, they are a great company to work for and you’re going to love the three day surprise! There is plenty of scope to develop this SEO job into a really pivotal Read More The post SEO Job – Dublin appeared first on SEO Training.
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    Boomtown Internet Group

  • An Advantage of Being a Google Partner

    Sue McCrossin
    30 Jan 2015 | 2:18 pm
    I just wanted to thank our Google Team once again for allowing us to bring our clients to the Google Office in New York.  It’s very impressive to have the influence of the Google marketers behind us while we give our presentation to the prospective client.  As a Google partner we have the opportunity to take potential clients to Google NYC for in depth meetings to discuss digital marketing with the experts from Google who will tailor the conversation and provide industry marketing statistics.  We also enjoyed lunch in the awesome cafeteria and held our meeting in an appropriately…
  • Just Enough Snow to Ski At Lunch Today

    Sue McCrossin
    27 Jan 2015 | 12:16 pm
    The blizzard missed Boomtown’s headquarters, but we were able to take advantage of the snow anyway! It hasn’t been the storm they hyped on the news, but there was just enough snow to ski at lunch today French Creek Golf Club is beautiful no mater the time of year, but sunshine on the snow really sets it apart! I had to include a selfie so you can see that I actually did sneak out and get in a quick ski this afternoon. Even though we were able to ski this afternoon, it wasn’t even close to the great conditions we had last year at the same time. However any lunch time skiing…
  • What SEO Will Look Like in 2015

    Megan Kelly
    30 Dec 2014 | 12:12 pm
    2014 was a big year for Google updates, and it showed the SEO industry’s professionals pretty clearly where Google is headed in terms of search algorithms. With those hints in mind, we have developed a list of important factors to keep in mind for next year. The game has changed quite a bit lately, and it’s important to keep up with the changes and embrace new ways of promoting content online.  1. Consistent Company Information Will Make You More Searchable Making sure that your business information is consistent across your site and across the web will positively impact your…
  • A Farewell to Exact Match

    Kristin Kovalick
    12 Dec 2014 | 8:34 am
    Google has made the move to retire an all time favorite match type of AdWords Advertisers everywhere…the Exact Match.  Why have they done this and how will it effect our strategies?  Many advertisers are outraged by the latest Google move as they have become accustomed to the old faithful Exact Match for targeting the exact phrase typed in by a searcher with the exact ad appearing for that keyword.  Will the introduction of the new “close variant” help or hurt our strategies?  As with any new idea, there are pro’s and con’s to this change.  Let’s begin by exploring the…
  • Abandoned Cart Emails: Are You Letting Sales Slip Through Your Fingers?

    Melissa Howe
    4 Dec 2014 | 8:03 am
    Have you ever received an email from one of your favorite stores a few days after you did some online shopping to remind you that you left a few items in your cart? Not a bad idea, right? So, are you doing this for your retail business? An abandoned cart email is a technique you can use to capture more sales. It’s an email you send to those who put items in a shopping cart on your site and left without checking out. The reasons why customers don’t check out can vary from the website crashing to needing more time to think about whether they want to purchase the items. We conducted a small…
 
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    Creative Search Strategy

  • The Top 10 SEO Campaign Tools For 2015 That You Need To Check Out

    Max Wegner
    25 Jan 2015 | 11:13 pm
    According to Forbes magazine, 2015 will see SEO place a greater emphasis on mobile, social signals, and authorship than ever before. So if you want to stay ahead of your competitors, you’ll need to adapt your pages accordingly – and fast. There are a number of SEO campaign tools and enterprise platforms that can help you achieve better SEO in 2015. I’ve ranked the Top 10, with focus on which features will reign supreme this year… 10. WebCEO WebCEO isn’t just an SEO platform, it’s 12 different tools wrapped into one easy-to-use package. You get three months…
  • 10 Ways of Getting Top Ranking on Google

    Steve
    24 Jan 2015 | 11:53 am
    Authoritative online entities, such as WebMD, Amazon, Wall Street Journal, and Buzzfeed have enough domain authority to rank on the first page of Google for just about any search term they’d like. So how do regular folks such as you and I compete when these entities have more budget, more resources, and more trust with the search engines? We get asked this question frequently, and our first suggestion is to start targeting less broad and focus keyword efforts to be as relevant as possible to users ready to purchase or complete a web form. However, we do have quite a few conversations…
  • Google Continues to Rank Spam Over Brands

    Steve
    22 Oct 2013 | 11:48 pm
    A Guest Post by Gabriel Reynaga Google has always given prominence to brands, therefore when performing a search for a brand name usually the first ten results to display are the website, followed by social media profiles, news articles and citations for local businesses. However, from time to time when there are negative results about the brand such as reviews, articles and even forums will be displayed in SERPs. As a rule of thumb, once content becomes stagnant those results will end up dropping out of the top ten, unless they are filled with SPAM H1 tags and stuffed with keywords. Although…
  • Usability, Conversion Experiences & CRO

    Steve
    18 Oct 2013 | 1:20 am
    No matter how good your SEO team is, if your website isn’t becoming the virtual salesperson of your business, overtime Google and other search engines will notice a trend in the ratio of people who return to their search results to choose a different listing. Without putting time and energy into the user experience (UX), running tests with conversion focal points, or pulling out all the “stuff” users aren’t clicking on, a website is doomed to fail and may risk exile to the outer realms of search results. Today a good friend of mine, Alan Duvall, pointed out a new…
  • Coder Job Description & Job Requisition

    Steve
    22 Sep 2013 | 5:56 pm
    How to Hire an Expert Web Developer & Coder for Your SEO Firm A coder is a coder, right? Wrong. There are so many variables to consider when hiring someone as your in-house coder that it’s almost impossible to figure out where to start. Programmers are a culture all of their own. Depending on their specialization, they may have personality characteristics you should know about before hiring them, or worse, your coder might loath project management systems or search engine optimization requirements and purposely hose your SEO to spite your SEO specialist. There are coders who have…
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    Pole Position Marketing's E-Marketing Performance Blog

  • Seal the Deal – Give Web Visitors Reasons to Say Yes!

    Stoney G deGeyter
    30 Jan 2015 | 5:44 am
    You have great content and calls to action. You’ve made sure you’ve addressed every thing the customer could want to know about your product or services. Specifications? Check. Value/Benefits? Check. What’s in it for them? Check? But you’re still not getting the conversions you had hoped. Why not? Maybe you have not provided the right […]
  • Use Structured Data to Get Found on Local SEO

    Stoney G deGeyter
    29 Jan 2015 | 5:14 am
    The use of structured data started long before local search engine optimization became a big deal, but using structured data for natural optimization is far less essential than for the local. For the most part, using structured data for organic SEO is about getting some rich snippets into the search results. For local SEO however […]
  • What is the ROI of Branding?

    Mike Fleming
    28 Jan 2015 | 6:21 am
    “What is the ROI?” That is the question on the tips of everyone’s tongues when it comes to investing in any type of marketing strategy. In today’s environment of hype measurement and accountability, if you don’t have a solid answer to that question, there is no budget for that strategy. But the ROI of certain […]
  • No Surprise Here: Make Your Link Text Accurate and Descriptive

    Stoney G deGeyter
    27 Jan 2015 | 5:46 am
    Nobody likes negative surprises. One of the worst kind of surprises you could give your website visitors is when they click a link and land on a page other than what they expected. That’s the fastest way to the back button, or worse, the visitor leaving the site altogether. Whether it’s navigation text or you’re […]
  • Can You Survive On Social Media Alone?

    Stoney G deGeyter
    26 Jan 2015 | 5:27 am
    More and more, it seems as if we are living in a social media world. More people are looking at investing in building up their social presence, and much of it comes at the expense of other viable online marketing strategies. The question many businesses are asking is, “Can I survive on social media alone?” […]
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    Wikimotive Blog

  • 7 Online Tools Automotive Marketers Need to Use

    Mark Frost
    26 Jan 2015 | 8:08 am
    Whether you work at a digital marketing company or in-house at a local dealership, the right tools make an automotive marketer‘s job much, much easier. From automating small, tedious content and social media tasks to organizing complicated SEO campaigns, these are the tools every digital marketer should have in their tool belt to save time and get better results. WhiteSpark Local Citation Finder If you’re jumping into the crazy world of local SEO, citations are going to be your biggest problem child (unless you’re a brand new dealership). Finding the [potential] hundreds of…
  • Infographic: 10 Reasons You Need SEO to Gain More Business

    Mark Frost
    19 Jan 2015 | 5:32 am
    Every business owner knows how important marketing is to success, but the focus has always been on reaching large audiences in hopes of finding people who are in need of what a business has to offer. With the internet and search engines, however, it became a lot easier for people to seek businesses out than ever before. But the internet and search engines brought one big new challenge for businesses: the ability to be found. If you can’t be found in search in 2015, you’re missing out on a large percentage of ready-to-buy customers, as well as high-quality leads from interested…
  • 5 Foolproof Ways to Instantly Create Better Content

    Mark Frost
    12 Jan 2015 | 5:00 am
    Whether you work as a copywriter, a blogger, an SEO, or a content marketer, we all want our content to be better. No one in this business should ever be satisfied with their work, and if you think you’ll be the first then you’re dead wrong. So with a healthy dose of respect for the fact that perfection is unobtainable, you can start to improve, fail, improve, fail, and so on and so forth. It doesn’t end, ever, and that’s part of what makes the work so exciting. There’s no plateau to reach or game to win, there’s just continuous learning. While that may…
  • 5 Digital Marketing Flaws You Can Easily Fix in 2015

    Mark Frost
    5 Jan 2015 | 5:00 am
    To be completely honest, not much changes for digital marketing in the New Year. Businesses that are on top of their game make valuable changes throughout the year, and those that don’t tend to always be left behind. This year is no different. If you happen to be one of the businesses left behind by an everchanging digital marketing landscape, though, don’t feel bad. Just as billions of people make personal resolutions, you can make a professional resolution to fix your failing digital marketing strategy in 2015. The following issues are only a sample of things that could be wrong…
  • Your Content Will Suck at First, and That’s OK

    Mark Frost
    29 Dec 2014 | 2:47 pm
    Creating amazing content sounds so simple if you listen to all of the experts. “Quality over quantity,” they say. “Create value,” they say. And the don’t forget the always-popular “Content is king!” Here at Wikimotive, we’ve been guilty of giving this broad advice on occasion. It’s easy for us to say that as an automotive SEO company, but what about the small businesses and fledgling marketers just beginning to wrap their head around the concept of SEO and content marketing? I know you’re out there, and this is for you! To help ease…
 
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    Seo Sandwitch Blog

  • Penguin Might Integrate Into Google's Overall Algorithm Updates

    Joydeep Bhattacharya
    29 Jan 2015 | 7:43 am
    Google Penguin updates are set to happen faster and most probably the percentage of queries affected would be lesser. If the updates happen faster then minor changes are done which indirectly happens to affect smaller percentage of queries. On the other hand, if updates happen after a long gap then the algorithm receives a good number of new functions and definitions that tends to affect a larger percentage of search queries. Google is planning to integrate the Penguin algorithm into it's main algorithm that updates frequently in a similar manner as it did for the…
  • Google Introduces Trash Can To Restore Your Lost Analytics Data

    Joydeep Bhattacharya
    28 Jan 2015 | 8:03 am
    When was the last time you accidently deleted a view, property or account from your Google Analytics account? Till today, there was no feature available to pull in the lost data but starting today, Google Analytics has launched a new feature known as the Trash Can that will allow users to restore the data that they delete accidently. Where to Locate the Trash Can?Trash Can can be found under the Administration tab. Just go to the admin tab, select an account, and click the Trash Can feature on the left-hand panel. It gets displayed under the accounts section. Check the…
  • Bing Reveals Secrets of Content Quality in It's Ranking Algorithm

    Joydeep Bhattacharya
    26 Jan 2015 | 8:25 am
    I was browsing some old documents on content quality when I found Bing search quality insights blog has an interesting post completely focused on what Bing considers in terms of content quality before ranking web documents. This is really a great effort from Bing to educate the webmasters regarding the quality of content that they should have on their site and I really appreciate it. Google had earlier provided some information on content and site quality in it's EAT factor. Information like these is indeed useful for the audience and webmasters both. I will break down the major components…
  • A New Structured Data Testing Tool For Better Results

    Joydeep Bhattacharya
    23 Jan 2015 | 8:45 am
    Google recently launched a new version of the Structured Data Testing tool to better reflect Google’s interpretation of your content. The new tool can be accessed at this URL.The new tool contains examples for all the available structured data namely:LogosCorporate ContactsSocial Profile LinksKnowledge Graph EventsMusic Play ActionsFilm Watch ActionsFilm Critic ReviewsRich SnippetsBreadcrumbsSitelinks Search Box This new tool has expanded support for the JSON-LD markup syntax. Features of This New ToolStructured data Validation for all Google features  Support for…
  • Should You Stop Creating New Content and Instead Focus on Updating Old Ones?

    Joydeep Bhattacharya
    19 Jan 2015 | 8:19 am
    When we talk about content marketing, the first thing that comes in our mind is creating new content. Several webmasters and business owners have literally wasted tons of money creating content that has generated little to no impressions. In spite of that, we follow the older tradition and keep on investing on new content simply for the sake of traffic and engagement. Alas, most of the time we fail. Isn't it a better strategy to revamp the old content piece instead of spending your time and money on creating new ones? This may not hold true in many situations like in the…
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    Above the Fold & Socially Acceptable

  • What I Learned From Moz’s Local SEO Quiz

    Kyle Misencik
    27 Jan 2015 | 12:23 pm
    Just recently, Cyrus Shepard put together a 40-question quiz for those marketing professionals who specialize in Local SEO. I love it when industry experts post these types of quizzes because it allows you to test yourself (and others) in their knowledge within an industry that doesn’t have a traditional governing body. I took the quiz and along the way, I […]Author informationKyle MisencikSenior Campaign Director, Organic Search at IntrapromoteKyle is one of our amazing SEO Campaign Directors. He’ll woo you with all his geeky analytics speak and then, as a special treat, he’ll…
  • 5 Tips for a Great 2015

    Crystal Schauf
    21 Jan 2015 | 11:09 am
    2015 is well under way and despite multiple failed Mayan predictions and canceled raptures* in years past, it looks like this world is going to keep on spinning. With that said, it’s time to start making some plans for the year! So even though we’re a little late on our “kick off the New Year” post, we’d still like to […]Author informationCrystal SchaufDirector, Human Resources at IntrapromoteCrystal Schauf is our illustrious Director of Human Resources who joined Intrapromote in mid 2009. With a background in stage managing theatrical productions, Crystal is always searching…
  • [Podcast] The Goals Conundrum, Part Two

    Angela Moore
    19 Dec 2014 | 5:00 am
    Did you enjoy last week’s episode on tying up current goals? If you haven’t had a chance to listen to that one, we recommend you go and do that now. This week we’re continuing our discussion on goals and how to set good ones that will actually move the needle on your business drive. We also talk about some of […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been in the online marketing world since…
  • Google My Business Launch Tips

    Kyle Misencik
    15 Dec 2014 | 11:34 am
    The Google My Business platform (GMB) was released a few months ago and many marketers now have a full grasp of its potential. I’ve been able to see the transition happen before my eyes and I’ve learned a few lessons along the way. I’d like to pass along some pearls of wisdom for businesses that are looking to dive into […]Author informationKyle MisencikSenior Campaign Director, Organic Search at IntrapromoteKyle is one of our amazing SEO Campaign Directors. He’ll woo you with all his geeky analytics speak and then, as a special treat, he’ll teach you a thing or two about…
  • [Podcast] The Goals Conundrum, Part One

    Angela Moore
    12 Dec 2014 | 5:00 am
    We’re back (and better than ever) with The Sync Podcast this week. This time around, Dylan, Erik and I are discussing goals… because there’s no way you’ve had your fill of “2015 Goals” conversations yet. The first thing we discuss when it comes to goals is how to gauge if you’ve reached the ones you already set. We all know […]Author informationAngela MooreVP, Client Operations at IntrapromoteAngela Moore is the VP of Client Operations for Intrapromote and focuses on creating great customer experiences for IP's family of clients. Angela has been…
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    Eyeflow Internet Marketing

  • 6 Steps to Writing Quality Content for SEO

    Cory Bosket
    20 Jan 2015 | 6:38 am
    While Google frowns upon those who write content for search engines only, it doesn’t mean that you can’t craft great content that is written both for users and Google. In 2015 and beyond, it’s important that you’re putting users and quality first if you hope to create good quality content on your site. If your content becomes good enough, you will quickly find out that you won’t even need to focus on SEO efforts. As Google’s algorithm becomes more complex, it’s going to do a better job of picking out content that is unique, compelling and interesting.  If you want to…
  • Infographic: 2014 Pittsburgh Steelers – Road to the Playoffs

    admin
    2 Jan 2015 | 2:13 pm
    The Pittsburgh Steelers are set to square off against division rivals this Saturday evening as they take on the Baltimore Ravens in the first of two AFC Wild-Card matchups set to take place this weekend. If the Steelers win, they will continue on their quest for their NFL-leading seventh Vince Lombardi trophy. After a rocky start to the season, the Steelers quickly bounced back to capture the AFC North title and a chance to host the Ravens at Heinz Field. While the Steelers are looking for their first playoff game win since the 2010 season, they will have the numbers in their favor. Playing…
  • Google’s Penguin Penalty: Is Your Site Affected?

    Cory Bosket
    31 Dec 2014 | 10:40 am
    If your site has experienced a sudden decrease in organic traffic or you begin to see your targeted keyword rankings fall from Google’s front page results, your site may be experiencing the effects of a Google Penalty. While there are a variety of Google search engine penalties that may be causing the problem, the Penguin Algorithm is one of the most common causes. Since April 2012, Google’s Penguin algorithm has been working to help clean up some of the most common “over-optimization”, low-quality link building and spamming techniques from across the web. If you notice a sudden drop…
  • Laboon Looks to Make LemonAID once more for Surgicorps International

    admin
    29 Dec 2014 | 8:21 am
    Back in August, Eyeflow CEO Phil Laboon became an internet celebrity when he transformed his canceled wedding ceremony into one of the city’s most successful fundraising events. Now Surgicorps and Laboon are looking to capture the magic of LemonAID one more time. To end 2014 on a high note, Surgicorps and Laboon have teamed up once more to raffle off the truly one-of-a-kind Tanzanite “Hope” Necklace. As Surgicorps’s “LemonAID” maker, Laboon will be selecting the winning raffle ticket at the Mount Washington Overlook at noon on Tuesday, December 30th. The aftermath of LemonAID for…
  • Holiday Shopping and E-Commerce: Online v. In-Line

    Cory Bosket
    9 Dec 2014 | 8:31 am
    With the unofficial shopping holidays of Black Friday and Cyber Monday in our rearview mirror, the holiday shopping season is officially underway. Across the country, shoppers max out malls and sometimes their credit cards in hopes of finding the perfect gift for their loved ones. For many of us, holiday shopping brings ideas of long lines, cramped shopping malls and  a long, cold walk to the distant parking spot when it’s all said and through. However, some Americans are avoiding the headaches of holiday shopping altogether by looking online for their gift-giving needs. Shoppers Prefer…
 
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    Sonatasky Blog

  • Review – “What Made the Crocodile Cry?” by Susie Dent

    Tijana
    25 Jan 2015 | 11:37 am
    I’ve read quite an interesting book and decided to share my impressions with you. Now, of course, there are many people who read books and share their impressions on the Internet, so why would you read what I have to say? Well, I’ve studied the language for quite some time, so you will definitely find some useful comments in this article, if you were wondering about this book. Now, let’s begin. The book: Dent, S. (2009). What made the crocodile cry?.1st edition. New York: Oxford University Press Inc. Now, the overall impression this book has left on me is good. It’s…
  • “Come to…” (English) and “kommer til å…” (Norwegian) – Comments on meaning and origin

    Tijana
    26 Dec 2014 | 8:53 am
    I’ve mentioned this some time ago, but haven’t had a chance to write a post about it. Until today In English we use the following expression: COME TO … (come to find out, come to realise, etc.). In Norwegian, there’s the expression: KOMMER TIL  Å… (kommer til å forstå, kommer til å gjøre, osv.). In English, the meaning of this construct is the following: Come to… (do something) to reach a point where you realize, understand or believe something In time she came to love him. She had come to see the problem in a new light. I’ve come to expect this…
  • Compounds and Compounding in Arundhati Roy’s ‘The God of Small Things’

    Tijana
    20 Nov 2014 | 7:27 am
    I’ve promised you a few posts about my papers, so here’s the first post on this blog tackling something that has to do with linguistics   The idea for this paper didn’t come from either me or any of my co-authors, unfortunately. It was an assignment. One which we came to enjoy doing, and one which inspired me to start this blog in the first place. It was our baby. We were thoroughly proud of it. And as any good students would, we began working on it as late as possible. Don’t get me wrong, the assignment wasn’t completely served to us on a silver platter,…
  • O holy night, the stars are brightly shining…or a cat’s eye view of Christmas

    Tijana
    18 Nov 2014 | 12:59 pm
    Another one from my collection. As you may come to find out, I have a bit of an obsession with cats…which is nothing weird considering YouTube. (I just had a thought – come to find out sounds exactly the same as Norwegian kommer til å finne ut. Maybe I’ll investigate the connection between such expressions in more detail.) O holy night, the stars are brightly shining and I, Tabbys Redington II, love the feel of Christmas. As all cats do, I like to endlessly stare through the window into the darkness, stars or no stars. But Christmas usually makes me want to touch them with…
  • A Rose for Dean Winchester

    Tijana
    18 Nov 2014 | 12:45 pm
    Dean slammed the door behind him. Leaning on the hard wood, he was panting, out of breath.  Winding up in a 19th century hotel hallway wasn’t exactly his plan. “A door? Really? In the middle of the freaking purgatory?!” He had just escaped that God forsaken place with monsters just waiting to thrust their fangs into his flesh or slam an axe somewhere between that noggin of his and the rest of his adorable persona for the second time. Realizing he had just fled the purgatory to enter the twilight zone, Dean bettered his grip on the demon knife and decided to sniff around the hallway.
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    Vizion Interactive

  • Pay-Per-Click Advertising (PPC) Request for Proposal Template

    david szetela
    20 Jan 2015 | 4:33 pm
    So often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the questions necessary, or otherwise collecting the data necessary, to understand “scope” of an effort. Without this exercise, you’re left wondering “what goes into the effort”? Who does what? What are our goals, and are they realistic? What are channel opportunities (and which channels do I feel I’ve maximized or perhaps am under-utilizing”?) For this reason, we – at Vizion Interactive – have developed an RFP…
  • Kill your Digital Marketing Competition in 2015

    Josh McCoy
    18 Dec 2014 | 7:19 pm
    As you can tell by my featured image, I have an instilled ideology for overtaking the competition and “standing on top”. A new year is upon us and with that a chance to take hold of the spirit of resolution. Your digital marketing strategy is a ripe place to take your renewed, energetic attitude and create a plan to overtake the competition in the New Year. If you have been wondering why the competition is somehow building a stronger brand, it is likely because they have likely better embraced the omni-channel approach to digital marketing. So, take your marketing channel blinders off and…
  • Happy Holidays 2014

    Yifeng Li
    18 Dec 2014 | 5:17 pm
    From All Of Us At Vizion Interactive Happy Holidays!
  • Vizion’s Internet Marketing Link Roundup [12/12/14]

    Mark Jackson
    11 Dec 2014 | 7:49 pm
    SEO Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015 http://searchenginewatch.com/sew/how-to/2385938/why-a-mobile-friendly-website-is-essential-to-a-successful-seo-strategy-in-2015 It has become increasingly obvious that Google is placing a great deal of importance on mobile usability. If your organization is still resistant about having a mobile friendly website but you still want to perform well in Google, then now is the time to create a mobile friendly website. This article provides 3 reasons why your organization needs to have a mobile presence in 2015.
  • Name That Stache Winner!

    Mark Jackson
    4 Dec 2014 | 9:33 pm
    While we did get a late start this past month we did have some fun with the contest it’s time to officially wrap things up. If you didn’t get a chance to read the posts here they are: http://www.vizioninteractive.com/blog/name-stache/ http://www.vizioninteractive.com/blog/name-stache-round-two/ http://www.vizioninteractive.com/blog/name-stache-round-three/ http://www.vizioninteractive.com/blog/name-stache-round-four/ And if you don’t know who they are here are the full photos with names: Stache 1:   Todd Friesen Stache 2: Matt Cutts Stache 3: Neil Patel Stache 4: Annie Cushing And…
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    BuzzStream

  • Trend Report: 8 Marketing Patterns to Watch

    Andrea Lehr
    28 Jan 2015 | 4:00 am
    Web searches are one of the best indicators of public interest. That fact is a basic underpinning of online marketing and SEO tactics – but what can web searches tell us about these very same industries? Inspired by the year-end Google Trends campaign, we decided to look at some of the most common keywords from our own profession to see what terms are falling and rising in popularity. By using Google Trends to analyze seven years’ worth of data – from January of 2008 to November of 2014 – on 20 words related to online marketing terminology, design, and strategies, we created a review…
  • State of the Industry: Influencer Marketing on Twitter

    Kelsey Johnson
    21 Jan 2015 | 4:00 am
    Ever wish you could be a fly on the wall and overhear dozens – maybe even thousands – of conversations at once? We decided to eavesdrop on the discussions surrounding some of the most popular terms in the digital PR industry to find out what top influencers have to say about hot topics. This glimpse of influencer marketing on Twitter gives us an idea of the current state of the industry and where it may be headed. BuzzStream and Fractl joined forces and utilized Peer Index, Twitonomy, and the Alchemy API to analyze nearly 5,000 tweets and learn more about these hashtags and keywords:…
  • 10 Publisher Pet Peeves To Avoid

    Kelsey Libert
    14 Jan 2015 | 4:00 am
    If you know that all caps is like online shouting, excessive exclamation points are unprofessional, and emojis are content marketing mistakes, then you have passed Content Promotion 101. With your grammar basics mastered, the next step in good publisher relations is understanding the more nuanced pet peeves that hurt both your placement rates and your reputation. If you’re not sure what causes publishers to delete (or worse, autodelete) pitches, then the Media Relations Guide to Etiquette is the eBook for you. BuzzStream and Fractl reviewed media guides and surveyed top-tier publications to…
  • Targeting Outreach and Influencers for Social Traction

    Kelsey Libert
    5 Jan 2015 | 4:00 am
    Social shares are what amplify your message beyond a publisher’s landing page. The more shares you earn, the more eyes see your brand and the wider your pool of prospective customers becomes. But which influencers earn traction on which social networks – and in which verticals? Understanding how verticals, publishers, and platforms work together will help you pitch the right content to the right publishers and amplifiers to earn the most shares possible. Targeting your promotion efforts to maximize your potential for social traction is an important step in creating an effective and…
  • BuzzStream’s Top 10 Posts of 2014

    Stephanie Beadell
    29 Dec 2014 | 10:22 am
    I originally planned to separate this year’s top posts into three categories: PR, SEO, and Content Marketing. However, after checking Google Analytics, I realized that all of our top posts are about the places where PR, SEO, and Content Marketing intersect. In case you missed any of them, or because a re-read is always nice, here they are for your reading pleasure: 1. How to Create a Winning Content Promotion Plan Many content marketers view “promotion” as a phase that begins once content goes live. The truth is, promotion should begin much earlier than that, running parallel to…
 
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    Resonance Online Marketing - Perth, Western Australia

  • The Perfectly Optimised Google+ Business Page

    Amanda Layton
    11 Jan 2015 | 11:59 pm
    Creating and optimising your Google+ business page is quite possibly one of the most important things you can do for your SEO, local visibility, and social media presence right now. The good news is that it’s not difficult if you have a simple guide to follow (like this one). In this article we’ll be covering: Setting up a Google+ page for your business Optimising your business Google+ page Completing your profile Metadata for your Google+ page Links and claiming your custom URL Adding photos to your profile Adding profiles to your circles Maintaining good SEO and social media practices…
  • YouTube: The Second Largest Search Engine You Never Considered

    Michelle Bunt
    15 Dec 2014 | 7:44 pm
    If you thought YouTube was just for clips of cute cats and X-Factor contestants, and had no value to offer your business, think again. Using YouTube for business is a cost effective strategy to get your brand in front of millions of viewers and potential customers both locally and internationally. There are two main ways to use YouTube for business; one is to create video content, the second is to advertise on YouTube. Benefit 1: Expand your reach and traffic to a worldwide audience YouTube is the second largest search engine in the world, and the 3rd most visited website, with over 1 billion…
  • 3 Tips to Spotting Dodgy SEO Companies

    David ODonnell
    26 Nov 2014 | 10:25 pm
    In the wake of Google’s Panda, Penguin and Pigeon updates, many businesses felt the sting of working with SEO companies that were prepared to risk going against Google’s terms of service. A risk these companies certainly did not communicate to their clients. Some businesses actually failed when they were penalised, when the stream of organic visitors they had been enjoying dried up overnight. Some businesses had to start over with a new website and domain. There was a lot of avoidable pain caused by SEO companies that were supposed to be helping businesses flourish online, not…
  • Twitter Ads now available in Australia

    David ODonnell
    16 Oct 2014 | 6:49 pm
    Twitter have just announced that its self-service advertising platform is now open to Australian businesses. Previously Twitter ads were only available to mega corporations in Australia, or if you were sneaky enough to sign-up as an overseas advertiser with an overseas payment method. Twitter Advertising Options The options for Twitter advertising include sponsored tweets, promoted accounts, website clicks or conversions, lead generation, and app install or engagements. Promoted Tweets Campaigns If you want to promote a specific post, such as a promotion, then sponsored tweets are the way to…
  • New Adwords Extension: Call-Outs

    David ODonnell
    8 Oct 2014 | 8:33 pm
    Good news Adwords Advertisers; if your ads are in the top (or bottom of page) positions you can now get even more real estate for your advertisement – with a new ad extension, the ‘call-out.’ What is a call-out extension? Call-outs give you the ability to highlight benefits or features of your product / service using up to 25 characters, and you can have up to four call-outs display at once. Basically, it’s similar to the old sitelink extension, minus the link. Here’s an example: Like most ad extensions, you can define specific call-outs per campaign / ad group,…
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    @northcuttHQ

  • Five Guaranteed Ways To Enrich Your Content (And Website)

    Nick Greene
    26 Jan 2015 | 8:00 am
    “Content is king.” You’ve all heard the mantra by now. It’s a simple enough concept, really - the idea that if you create something awesome enough, your site’s naturally going to start attracting a following. Unfortunately, it’s a little bit more complicated in practice. See, it isn’t enough to simply sit down and hammer out a few articles. Even if your writing’s incredibly entertaining to read, words can only do so much. What you need to do is enrich your content - do a bit of extra work to make it more engrossing and valuable to anyone who encounters it. That’s what…
  • Why Rand Fishkin is Very, VERY Wrong About Correlation

    Carter Bowles
    20 Jan 2015 | 4:15 pm
    ...Okay, here we go... Look, I don't like to pick internet fights for attention. I respect Rand Fishkin's opinions on a lot of things in the industry. I use Moz's little title tag tool practically every day. I've published posts at Moz. But there are times when an idea gets perpetuated and it just has to be put to a stop. What follows isn't about Rand, or Moz. Heck, in my opinion, it's also much, much bigger than a misconception in the SEO community. So, Rand just published this blog post today, and in it he says this: Today I'm going to make a crazy claim—that in modern SEO, there are…
  • Why Aggregators Should Fit Into Every Content Marketing Strategy

    Nick Greene
    19 Jan 2015 | 8:00 am
    Ladies and gentlemen, today we’re going to talk about the New York Times Innovation Report - and the bearing it has on content marketing. Published a few months ago, the staggering 97-page paper details print media’s struggle - in particular, the struggle of the New York Times -  to remain relevant on the modern web as the way we consume and engage with content continues to shift and evolve. If you’d like, you can read the whole document here. You don’t really need to, though. The insights and revelations contained in the report shouldn’t prove entirely groundbreaking to anyone…
  • December Resource Round-up: The Best of SEO, Social Media, and Content Marketing

    Ben Ustick
    12 Jan 2015 | 2:32 pm
    SEO, social media, and content marketing are constantly evolving to almost the point of ridiculousness. Whether it's Google coming out with a new algorithm update, a never-ending onslaught of new technologies to adapt to, or just trying to keep up with what's cool, inbound marketers always have their work cut out for them as they start a new year. So why should 2015 be any different? Each month we like to round up the best content from the previous thirty days, and you'll definitely see that December's best had a focus on changes to make for the year ahead.  Check out what you missed when…
  • Should You Do Your Own Content Marketing, Hire A Team, Or Outsource?

    Nick Greene
    12 Jan 2015 | 8:00 am
    By now, the power of content marketing is really no great secret. Everyone knows how much revenue a well-trafficked blog can bring to a digital storefront, or how much brand recognition a post that goes viral is capable of garnering. In addition, there’s a huge body of research which hammers home the value of good content - not only does it help consumers make better purchasing decisions, it both costs less and and generates more leads than traditional marketing. Basically, what I’m trying to say here is that if your business isn’t already involved in content marketing, it’s long past…
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    Silverbean

  • Women in Digital: Tapping the Glass Ceiling

    Charlotte McMurray
    28 Jan 2015 | 7:42 am
    Gender imbalance in the workplace debate is nothing new. Whilst it remains consistently relevant in today’s working world, it’s a tale as old as time, albeit under scrutiny more than ever thanks to frequent media coverage and hefty social media discussion on the matter. Our internal discussions lead us to wonder where our attitude to ‘Women in Digital’ sits within the wider digital industry, so naturally, we decided to delve a little further and investigate. One of the big issues for the digital industry as a whole is how to encourage more women to enter the…
  • Will You Take Your Social Media Back to the Future in 2015?

    Lisa Kelly
    13 Jan 2015 | 6:32 am
    2015. The year you vowed to finally go through with your “New Year, New You” resolutions, the year of the Rugby World Cup in England, and the year that Marty McFly and the gang came Back to the Future. We may be relieved that some of the infamous Back to the Future II movie’s predictions were made incorrectly, however, there were many more which weren’t far off the mark. For example, social media and email may have banished the fax machine to the verge of extinction (much to our delight!) but other key features of the 1989 cult classic are already evident in everyday life or failing…
  • Digital Timeline: The Evolution of Search

    Michael Brown
    12 Dec 2014 | 7:16 am
    12th December 1993 In search engine world, where Google owns over 50% of the market share, it’s easy to forget the likes of Bing, Ask and AOL still exist, let alone those no longer with us. Take JumpStation for instance. Created by Scarborough-born Jonathon Fletcher whilst employed by Stirling University, it began indexing pages twenty-one years ago today. The date marks a significant milestone in search engine history, given it was the first to use a crawler, making it the blueprint for the most successful engine of them all. Until Fletcher’s “Eureka!” moment, indexers used a variety…
  • Black Friday UK: Who will win the social media battle?

    Lisa Kelly
    27 Nov 2014 | 4:18 am
    What does Black Friday mean for the UK? From Kardashians “breaking the internet” to Louisiana BBQ popping up on just about every menu going, it seems like 2014 has been a year of American invasion on UK culture. If that wasn’t enough, the mass, panic buying hysteria of Black Friday is upon us; an American phenomenon which takes place the day after Thanksgiving, offering up some serious deals. We’d happily bet our mince pies that savvy shoppers and retailers alike have been bracing themselves for many months already. Not to be out done by our friends across the pond, Black Friday has…
  • How to get your Social Affiliate offers right this Black Friday

    nicyates
    26 Nov 2014 | 3:17 am
    As the Black Friday/Cyber Monday weekend looms, Nic Yates, Affiliate Marketing Manager at Silverbean, discusses the importance of getting your affiliate offers right during this key period, to avoid negative press and to protect your brand online. As the growth of social affiliates increases, it is becoming ever more important to ensure online offers are correct and do not contain a “glitch”. Case in point Argos, where recently a human error resulted in an offer meant to be 20% off selected lines, allowed this offer to be used across the site. OOPS. Playpennies take advantage of the…
 
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    Have Results SEM Blog

  • SEO Engineering vs. SEO Magic

    Mina Adly Younan
    28 Jan 2015 | 9:24 am
    Don’t we all hate it when people think of SEO as a magic wand?“Make my site rank on top of Google!”“How much do you take for SEO?”“I want more traffic! More leads! And more online sales, do your thing... and I will pay you 300$ a month!” And the scenarios never end!!!There are hundreds of different ways to do SEO, including sitemaps, link-building, and search-engine-friendly site design and so on. The best strategy for successful SEO can differ by product, by page and even by season. Identifying what works best for each case is what really shows results. In many times,…
  • Differences Between Responsive Design, Dynamic Serving, and a Separate Mobile Site

    Mina Adly Younan
    27 Jan 2015 | 12:31 pm
    There are many ways to configure a website for all screens. Factors to think about include the cost, time to build, your available human resources and infrastructure, and the needs of your customers.Whatever configuration you choose, as an underlying principle we strongly recommend that you serve all your sites from a single domain, like example.com. In particular, if your desktop site is hosted on example.com, don’t put your mobile site on a separate domain, like a.com/example.Stay with a single domain and you’ll build brand and URL equity with your users. With that…
  • How to Make The Analytics ROBOT to send virtual traffic To Any Site or Track Visits to Your Physical Rooms!!!

    Mina Adly Younan
    9 Jan 2015 | 7:35 am
    Ever wondered how traffic bots work? How come you put any URL in this simple app and you receive thousands and thousands of hits (seen on Analytics) with any parameters or metrics you like.You can identify which pages receive the traffic, session duration, used device, screen res., even IP, medium, source, etc. So you can actually see in your traffic reports on GA that you've received your traffic from CNN, NY Times, Yahoo, or even Google.The way such traffic bots work is very simple and straightforward and can used to trigger traffic signals from almost anything.Here is the HOW it Works:It…
  • A Checklist Before buying a Used Domain

    Mina Adly Younan
    9 Jan 2015 | 6:14 am
    Whether it is a .com or dot anything, you need to be sure that the domain you are paying a lot of money in is safe and worth every penny you are putting in it.Buying a used domain is like buying an expensive used car, it may look fancy but you don't know what is under the hood. So, you need to check everything, get a report, and be comfortable knowing that the domain you are driving won't run into an accident in the future because you did not spend one hour doing some check-ups.The following 14 points is my checklist, you can use it as is, or add more to it if you like:site: search on the…
  • AdWords Scripts Tools and Basics

    Mina Adly Younan
    7 Jan 2015 | 9:18 am
    You do not have to be a programmer to run AdWords Scripts, especially when you manage large E-commerce sites.I know it is intimidating for many PPC Specialists to deal with code, but when you know the great things you can do with these ready-made scripts and how to implement them as easily as setting up an Ad Group, you will regret not knowing how to do it a long time ago.First, what can you use the Adwords Scripts for:There are many things you can use the Scripts for, but the most important are:Finding broken links in destination URLsDisabling Ads or Keywords for out of stock…
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    Search, Social News PageTraffic Buzz

  • Top 10 Digital Marketing Articles of this Week: 30 January, 2015!

    Ritu Sharma
    30 Jan 2015 | 9:23 pm
    Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article.
  • Weekly Infographic: Marketers Guide To Google Pigeon Update!

    Ritu Sharma
    30 Jan 2015 | 2:14 am
    Keeping in mind the ever changing competitive scenario, it is essential to be abreast about the latest technology trends that can help expand business. Before you start, it is important to learn... Please visit PageTraffic Buzz for the full article.
  • Facebook Introduces Place Tips!

    Ritu Sharma
    29 Jan 2015 | 9:42 pm
    Facebook released a new feature Place Tips, which offers range of content, information & recommendation of places. With Facebook’s new launched feature Place Tips , you can now get... Please visit PageTraffic Buzz for the full article.
  • Facebook Hits New Records- Gets 3 Billion Video Views A Day!

    Ritu Sharma
    28 Jan 2015 | 10:12 pm
    During Facebook’s quarterly earning call, CEO Mark Zuckerberg said that Facebook video is generating more than 3 billion views per day. That’s up from 1 billion daily views Facebook... Please visit PageTraffic Buzz for the full article.
  • Google Now Supports Locale Aware Content Based On IP & Languages!

    Ritu Sharma
    28 Jan 2015 | 9:23 pm
    Google said to treat Google crawlers, Googlebot, as you would any searcher or user accessing your site from the US. Now Google has initiated a change because it may crawl your site from IP addresses... Please visit PageTraffic Buzz for the full article.
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    Powered By Search » Blog

  • The 2015 Digital Marketing Webinar Series

    Goran Popovic
    19 Jan 2015 | 8:58 am
    We’re excited to team up with some of the industry’s biggest stars to bring you our first ever Digital Marketing Webinar Series. Tune in starting on January 29 to see expert debates and discussions about the hottest digital topics ranging from SEO to remarketing. The Format The 2015 Digital Marketing Webinar Series will feature a total of 12 webinars, covering the latest trends and talking points such as: multi-location SEO strategies, PPC & social media budgeting, the power of native advertising, and so much more! Date & Time: the Digital Marketing Webinar Series will be…
  • Stretch Your Marketing Dollars with our CRO Advice at InboundTO 22

    Goran Popovic
    13 Jan 2015 | 10:40 am
    The old cliché is true! Conversion Rate Optimization never stops, despite the fact that your marketing dollars don’t grow on trees. Find out how to get the best bang for your buck at our latest event. InboundTO 22 This month’s meet up, Get the Most out of Your Marketing Dollars with Our CRO Advice, will teach you how to make every cent count. Our experts will show you how to make the most out of your CRO efforts- with almost any budget. RSVP here – InboundTO 22 is free to attend, but seating is limited. This Month’s Talk Your Customers Are Irrational:  5 CRO Tips to Intuitively…
  • Negative SEO: how do you protect your website?

    Vera Bondareva
    12 Jan 2015 | 8:19 am
    What is negative SEO?   Negative SEO occurs every time somebody is trying to harm the website traffic, rankings or reputation. The most discussed type of negative SEO is links related, though. It takes place when the website is attacked by the enormous amount of low-quality links. High traffic to the website used to be a good thing before Google released its Penguin (the latest version 3.0) algorithm. Who would think that this kind of animal can create a new type of SEO that has a negative impact on the website and can be controlled by the competitors? What does Penguin 3.0 do? Google…
  • How Facebook’s 4 New Tools Will Help You Optimize Your Posts

    Karrin Huynh
    22 Dec 2014 | 7:44 am
    Lately, all of the news about Facebook has been about how they are squeezing publishers by making them “pay to play”. Unless publishers are paying to boost their reach, they can only reach about 16% of their audience. This even applies to people who liked your page in order to see your posts: Facebook even hides posts from people who consistently engage with the page. However, Facebook has finally given publishers some more positive news. Although you still won’t be able to reach your whole fan base without paying, you will now be able to target posts and publish them more effectively.
  • New Year’s SEO Resolutions for 2015

    Duane Rajkumar
    17 Dec 2014 | 7:19 am
    It’s the end of 2014 and it’s time to make some New Year’s Resolutions! A lot of us view our Resolutions as an opportunity to have a fresh start, to make changes, and to set commitments to better ourselves in the future. But why limit resolutions to only personal change? Let’s piggyback on the good intentions of the tradition and use this as a chance to better our SEO practices and improve our craft. It might be difficult to figure out how to improve your SEO practices moving forward, so here are a few suggestions for some New Year’s SEO Resolutions to consider: Build…
 
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    SEO Blog, SEO News, SEO Tips & Tricks, Internet Marketing India

  • The Digital Future of India

    Neha Bawa
    19 Jan 2015 | 4:22 am
    “India has crossed 300 million internet users” @RajanAnandan #9IDS — Techmagnate (@tech_magnate) January 14, 2015 So we were at the 9th Indian Digital Summit (#9IDS) held at The Lalit Hotel (@TheLalitHotels) on January 14th and 15th this week. It was a wonderful opportunity to hear the digital glitterati speak about the forces that are shaping India’s digital future, and I have to say, I left the conference with a lot of hope and pride. If we want to strengthen our digital future, India’s the place to be because digital is where it’s at. netCORE Solutions…
  • 8 Important SEO Ranking Factors of 2015

    Sarvesh Bagla
    13 Jan 2015 | 4:30 am
    The first week of the New Year has just passed us and we’re already trying to prep ourselves for what the future will bring for the digital marketing world. And leading the way is Google’s Pigeon Update with its grounded focus (no pun intended!) on getting local search right. What will matter for SEO in 2015? Our team of experts at Techmagnate did a little digging to see what they could find, and so far it smells like a lot of content out there. But there are also other equally important factors that SEOs will need to stay cognizant of if they want to see higher rankings. The good news is…
  • The Pigeon Update from Google – How Prepared are You?

    Neha Bawa
    9 Jan 2015 | 5:12 am
    Did you hear that flutter across the Internet? That was Google rolling out yet another update and this one targets local searches. Okay, that pun? #SorryNotSorry. It’s been named Pigeon and I have entirely too much fun with the nomenclature surrounding Google’s web-shattering changes. Coming back to the issue at hand. What is the Pigeon update and how does it affect local search? First of all, it’s important enough already to score its own Wikipedia page. That was fast, eh? What is the “Pigeon” update? According to Search Engine Land, the “Pigeon Update” is a “new algorithm to…
  • The Most Popular Blog Posts of 2014

    Sarvesh Bagla
    29 Dec 2014 | 4:37 am
    I love the ending of years. It’s time you take to reflect on all that was, all that could have been and all that definitely will be. And it’s no different for marketers. From content to social marketing and everything else in between, we’ve lived through another year of dynamic changes that have kept us on our toes, constantly. We’ve survived algorithm updates and a whole year of trends and forecasts and the only lesson that never goes away is simply this: focusing on what clients and customers want is all that matters. Everything else is just details. While we were (okay, I was)…
  • 8 Key Elements of Great Web Design

    uzra mohiuddin
    15 Dec 2014 | 4:38 am
    Great designs aren’t built by tools – they’re built by human beings, and this isn’t a cheesy pearl of wisdom – it’s a well-established fact. There’s a lot of thought, work, testing and reiterations of iterations that go into a design project before it goes live. Without a doubt, great web design is reliant upon several factors that need to amalgamate together in a finely-tuned balance. But it takes a while to get started. And how do you know what goes into building a great website? You obviously know when you’re looking at something wonderful, but where do you begin to…
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    SEO Best Practices: SEO tips, help, and advice for any online business

  • Google rolls out Google Domains

    Ranjana Jha
    25 Jan 2015 | 1:31 am
    With the availability of so many domain extensions coupled with Google’s entry into the domain registration services market, will we see any impact on how websites are ranked? Continue reading...
  • SEO in 2015

    Ranjana Jha
    17 Jan 2015 | 3:52 am
    2015 will unfold an era of instant gratification in terms of searching online and buying. With a large number of searches and purchases happening from mobile devices, what will be the key areas to focus upon for marketers in 2015? Continue reading...
  • Search in 2015

    Ranjana Jha
    1 Jan 2015 | 3:21 am
    The search continues, and will continue, the change that we will see in 2015 is how and the way search will take place. 2015 is going to unfold exciting new ways of finding things and that in turn will open up a lot of different ways by which marketers can effectively market their products and services. Continue reading...
  • Get ready to “Nest” with Google Now

    Ranjana Jha
    21 Dec 2014 | 3:26 am
    Google now and "Nest" promise to provide us a warmer home this winter and at reduced costs! An innovation such as this is what we need today. With the ability to execute tasks just by uttering a few words, we will have so much more quality time to invest in so many other things. Continue reading...
  • Website Mobile Friendly Guidelines from Google

    Ranjana Jha
    23 Nov 2014 | 2:07 am
    Accessing the internet from a mobile device is growing and will continue to grow. What needs to improve is the user experience. Addressing issues such as, slow and mobile unfriendly sites, are of utmost importance today, and Google has the answers. Continue reading...
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    SEO Nick

  • The Best Keyword Research Giveaway EVER

    Nick
    12 Jan 2015 | 5:30 am
    Last week I launched a new course called Master Keyword Research in 7 Days. The course consists of 7 emails, each containing one lesson, that is sent out over a the course of 1 week. The training  covered in this course is the exact process I’ve developed over the past few years, wrote a book about, and have changed to keep up with all the nuances of SEO going into 2015. The Course Has Gotten Great Reviews So Far Don't often endorse paid products, but 'Master Keyword Research in 7 Days' by @nick_eubanks is worth it http://t.co/8vEpy1qgcK— Cyrus Shepard (@CyrusShepard)…
  • Responsive Design Improves SEO

    Andrew Dysart
    2 Dec 2014 | 7:36 am
    This is a guest post by Andrew Dysart, a Web Developer at Vanamco AG. Vanamco is a design and development firm located in Zürich, Switzerland. There has been a lot of talk about SEO and the increase of web searches via mobile devices and tablets. So far, responsive design has been acknowledged as an answer to user experience, by automatically formatting a website depending on what device it is viewed on. And it is this focus on multi-platform usability that has also seen the design approach favorable for SEO. Recent support from Google and the increase of web searches via mobile are just…
  • Talking Website Brokerage – Interview with Justin Gilchrist [PODCAST]

    Nick
    13 Nov 2014 | 6:33 am
    In the latest segment of my on-going podcast series, Talking with Industry Experts, I had the chance to catch up with Justin Gilchrist, Co-Founder of Centurica and author of Digitally Wed, a complete toolkit including everything you need to buy a profitable web business. As a special bonus to SEO Nick subscribers, Justin has generously offered to give away 3 copies of Digitally Wed’s 2nd-tier package which includes: Digitally Wed Paperback Book – Over 160 pages of guidance and advice on finding, researching and acquiring a profitable internet business. PDF, ePub and Mobile Formats…
  • How To Increase Traffic By Osmosis: Absorbing Visitors To Reach Over 200,000

    Nick
    30 Sep 2014 | 10:39 am
    This is a case study on how I doubled organic traffic to an existing website from 100,000 visits per month to over 200,000 visitors per month, overnight, using technical SEO and the osmosis technique. This was done using a strategy that involves absorbing another operating website’s content, rankings, and ultimately traffic. Here’s the website’s traffic the week before, from July 25, 2014 to July 31, 2014: Click to Enlarge And here’s the same website’s traffic the week after, from August 1, 2014 to August 7, 2014: Click to Enlarge And here’s what the lift…
  • Talking Website Sales – Interview With Thomas Smale

    Nick
    18 Jun 2014 | 5:24 am
    Welcome to the 3rd segment of my Podcast Series Talking with Industry Experts. In this episode I have the pleasure of interviewing Thomas Smale, co-owner of the website brokerage firm FE International. FE International, formerly Flipping Enterprises, specializes in representing both buyers and sellers of websites ranging from $20,000 up to several million dollars. In only 4 years the company has grown to over $1 million in fee revenue – no one is doing more mid-market website deals then these guys! A special thanks to Mr. Patrick Hathaway for making the introduction. If you can’t…
 
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    Zadro Web

  • Best SEO Strategies That Work for 2015 and Beyond

    Dario Zadro
    19 Jan 2015 | 4:19 pm
    Now that it’s 2015,  we are all well aware of Google’s major algorithm updates, specifically Panda and Penguin. Both have sent major ripples through the SEO community. But to be honest, as frustrating as these updates can be, they have made the web a better place. Google has made it very clear that their focus is and always was a better “user experience” – it’s even embedded into their philosophy! So, even if your SEO tactics were not completely on par previously, let’s take some time to reevaluate some solid SEO strategies that will continue to work…
  • How to Add Google Analytics to WP Related Posts

    Dario Zadro
    12 Jan 2015 | 2:28 pm
    We all know that having a “related posts” plugin helps with many technical SEO aspects. This includes decreased bounce rate and overall user experience (UX) with increased visitor engagement. But, how do we measure these statistics? Let’s rewind and discuss the benefits first. If you go to any major website, such as Forbes or Mashable, you will see some type of content discovery section. The idea behind this is that your website visitor is in “action” mode and looking for more content to feed their appetite. The content discovery section might be in the form of…
  • Is It Time for An SEO Audit to Check Your Website Health?

    Dario Zadro
    12 Dec 2014 | 12:00 pm
    The standards of search engine optimization are constantly changing and evolving, and we all want to maximize our website traffic. It’s important to conduct periodic SEO audits to check the health of your website, and to make sure it’s up to date with the latest developments in search marketing. It’s important to note, that a comprehensive audit should always be the first step for SEOs when approaching any new project. When you are asked if it is time for an audit of your website’s on-page SEO, the answer is a resounding YES. What to Expect From Your SEO Audit A…
  • 3 Essential Content Promotion Tips to Get Your Content Seen

    Dario Zadro
    2 Dec 2014 | 8:53 am
    We all know the mantra, “Content is King”. It’s been drummed into our subconscious. If we just focus on creating great content, online traffic will stampede to our virtual doors. Right? While creating engaging and informative content is definitely important, it is only part of the equation. If you want to reap the maximum benefits from that content, you need to know how to promote it. Too often content promotion gets overlooked by marketers, but it is as essential as the content creation itself. Promoting Content Across Owned, Paid and Earned Media If promotion is key, then what…
  • Is Polling a Part of Your Social Media Strategy? If Not, It Should Be

    Dana Ford
    17 Nov 2014 | 3:36 pm
    Social media plays a large part in a company’s marketing campaign, am I right? It can also be a significant player in your SEO strategy. But the value of social media is in direct proportion to how it is being used. Having a social media presence is not nearly enough. It’s about learning to leverage its potential to spread your brand awareness, drive traffic to your website, and ultimately increase conversions. According to Econsultancy, the social teams behind Coca-Cola and Starbucks frequently pose questions to their audiences and other companies that have ditched their surveys, are…
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    Technology | Nigerian Tech Blog

  • Samsung Galaxy J1 Specs & Price

    IGE EBIMA
    30 Jan 2015 | 5:52 pm
    Samsung galaxy The Galaxy J1 (SM-J100H) is the first inSamsung’s new Galaxy J series.It is a low end smartphone with dual SIM option .Been on the lower end of the smartphones range,the Samsung galaxy J1  does not offer much.The Samsung GalaxyJ1 features a 4.3-inch WVGA (480 x 800) display and dual SIM capability. Where to […] The post... thanks for subscribing to ebima blog
  • Konga Opens 2015 Valentine’s Store

    IGE EBIMA
    30 Jan 2015 | 8:42 am
    Nigeria’s number one online store, Konga.com, is offering amazing discounts this season to existing and new customers. This is part of a new promo launched recently by Konga.com as part of 2015 Valentine’s Day celebration. Customers who shop online at konga.com during this valentine’s season get discounts ranging from 30%- 50 % on... thanks for subscribing to ebima blog
  • Elephone G4 Specs & Price

    IGE EBIMA
    30 Jan 2015 | 6:47 am
    Elephone G4 is another low cost smartphone from elephone with radian design that makes the device feel comfortable while in use.It is made of metal frame design which provides effective protection from possible damage and mild shock . Where to Buy elephone G4 Jumia.com.ng ₦23,000.00 Buy Now Konga.com ₦20,000.00 Buy Now Elephone G4 features a... thanks for subscribing to ebima blog
  • Lenovo Vibe X2 Specs & Price

    IGE EBIMA
    29 Jan 2015 | 7:44 pm
    Lenovo  Vibe X2 is a pretty and handy mid-range  phone and a successor to the Lenovo vibe X.The device is sleek ans comes with atri-layered design which give  impression the phone is made of  three distinct layers in different colours when viewed from the sides.Apart from the nice looking design,the Lenovo  Vibe x2 does not […] The post... thanks for subscribing to ebima blog
  • Samsung Galaxy Star Specs & Price

    IGE EBIMA
    28 Jan 2015 | 10:21 pm
    Samsung galaxy star is a low end member of the Samsung galaxy series.Samsung galaxy star is in the market to compete with other low end android phones like the Tecno,lumia and Ashia phones features.The device features  a 3-inch display  with single and dual SIM Variants.The Samsung galaxy star has now been upgraded to Samsung star […] The... thanks for subscribing to ebima blog
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    AWR

  • All Link Metrics Are Broken

    Stephen Kenwright
    28 Jan 2015 | 6:13 am
    Link metrics have been used as a Key Performance Indicators by many SEOs for years – even decades… but link metrics such as Domain Authority and Toolbar PageRank give no useful indication of how acquiring a backlink from a certain website will affect the search performance of your own. Brian Dean is an internet trailblazer. Writing on the AWR blog in 2013, he said: One thing to keep in mind is that for most white hat link building strategies – like broken link building – you don’t want to spend too much time on your link analysis. After all, that’s time you could…
  • Navigating Some Contradictions in Universal Analytics

    Max Shpungin
    21 Jan 2015 | 6:49 am
    When it comes to resolving self-referral issues, Google touted simplified subdomain tracking as one of the biggest improvements made by Universal Analytics (the latest version of Google Analytics). It even states at the top of Google’s documentation on the causes of self-referrals in web traffic: If you’re using Universal Analytics, including Mobile App Analytics, it’s unlikely you’ll see many self-referrals in your reports. But that’s not true. We’ve noticed persisting self-referral issues with Universal Analytics, and just searching around shows that many…
  • Your SEO Wishes For 2015 – #MySEOWish2015

    Alina Popescu
    16 Jan 2015 | 7:05 am
    For the past week we put together a fun social media contest for all of you out there, who got back to work after the Holidays with a long list of New Year resolutions. What you had to do was to tweet your wish using the hashtag #MySEOWish2015 and entered yourself for a chance of winning a 1 year subscription to AWR Cloud. The contest has now ended, so thank you all for participating! Also, congratulations to our lucky winner, Robert Stoubos! You can see his wish below. I wish for my company @odysseynewmedia to become a leading UK Digital Marketing Agency this year with the help of AWR!
  • Local SEO for 2015: Don’t Set It and Forget It

    Casey Meraz
    15 Jan 2015 | 5:23 am
    Advice for SEO Agencies with local SEO clients Working in local SEO can be difficult, annoying, frustrating, but also rewarding. Depending on the industry your clients are in or the geographic area the competition can range from mild to extra spicy. When things are working the way you want for your clients it’s easy to have the mindset of “if it ain’t broke don’t fix it.” After all, if it’s performing why would you touch it? The problem is that people who had this attitude may have experienced severe fluctuations after the Pigeon update in July in the US.
  • B2B is Complex. So is B2B Marketing

    Gord Hotchkiss
    13 Jan 2015 | 6:08 am
    Late in 2014, a new study from the Content Marketing Institute said that if you want to influence B2B buyers, use video. According to Daisy Whitney in a post at Mediapost, “Video is one of the top three most effective content marketing techniques, because B2B decision-makers usually have very little time, the survey of business marketers found. When researching potential purchases, decision-makers often turn to video because they can get quick and understandable information about the product they’re considering.” I don’t disagree with any of that – in the right…
 
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    - Bloggers Ideas

  • Singapore Participating In India’s Smart Cities Project

    Sonam Chawla
    30 Jan 2015 | 1:43 am
    Singapore needs to regulate its participation in India’s Smart cities project, which is a key attention of the new Indian government. Minister in the Prime Minister’s Office S Iswaran, who is in India as part of the delegation associated Emeritus Senior Minister Goh Chok Tong, said Singapore should also make a material impact so that the help given can produce noticeable results and make value for both countries. In 2014, India’s capital New Delhi became the world’s second most populated city and by 2050, India is expected to add 404 million people to its cities. Thus,…
  • 9 Best Part Time Jobs For College Students

    Sonam Chawla
    29 Jan 2015 | 12:36 am
    Are you a college student looking forward to earn some extra cash when you are not studying? I well understand the plight of empty pockets when you need to take your girlfriend on a date, buy a Vero Moda Jacket for your boyfriend’s on his birthday or want to party hard with your friends. All this requires much more than the amount that is released by your parents each month. ATTENTION: List of Top 10 Freelance Sites For Getting Work There were days when I was sailing in the same boat and believe me there were not many options during those years. Over the recent years, college students have…
  • Impreza WordPress Theme Review: Best Retina Responsive WordPress Theme

    Jitendra vaswani
    28 Jan 2015 | 10:47 am
    I was researching themes available for paid download when I found Impreza, a WordPress theme especially designed for showcasing and other cataloguing purposes. I have come across other such themes with different features and structures of their own but this one stands apart on various counts. After critically analysing the theme’s various specifications I came to a conclusion that the slightly high price tag of $58 was justified as this theme has too much too offer all at the same place. Layout and structure While going around the live preview of the theme I found it to be quite engaging.
  • SocialPilot – Seamlessly Manage Multiple Social Media Accounts

    Jitendra vaswani
    27 Jan 2015 | 12:25 pm
    Social media is a channel that holds immense potential. In the past few years, this potential has been tapped by individuals, organizations and businesses alike. Talking about businesses in particular, they conduct a number of activities on various Social media platforms to connect with their target audience. With pages, profiles and groups on Social Networking websites, they strive to build their brand online and reach out to millions of users. Small, Medium and Large businesses use social media very effectively and each types of business have their own social media marketing strategy. But…
  • How to Get Products for Review for Your Blog

    Safala Fathima
    27 Jan 2015 | 12:26 am
    If you are a new blogger in the big-pool of blogger community, you will have to encounter many puzzling questions regarding the expansion of your blog. One of the major aspects regarding this, is the art of reviewing a product. Ever wondered how you can get product samples for review ? Well, I am a toddler in blogging, and I find it most fascinating to share my thoughts with others. I was totally clueless when I started my blogging career. I was eagerly looking out for reliable guidelines which can easily carry me to the world of bloggers! Image Credits: en.wikipedia.org Fortunately, I came…
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    E2M Blog

  • A Round-Up of Some Inspiring New Year’s Resolutions by Industry Experts – Part II

    Hiral Rana
    26 Jan 2015 | 11:51 pm
    I hope you enjoyed the first part of the roundup of New Year’s Resolutions by industry experts and were inspired by them at some level. In this post, some more experts share their learnings and resolutions with us. Here you go… Ann Smarty Founder of MyBlogU. She’s @seosmarty on Twitter Learnings: SEO is changing too fast for us to depend on it… This year we’ve seen Google canceling authorship, removing video snippets, going more aggressive with “in-SERPs” instant answers. There were enough of wake-up calls for marketers and business owners to realize: We need to…
  • It’s Official: We’re Dumping Facebook

    Rohan Ayyar
    19 Jan 2015 | 2:58 am
    You read that right. We’ve decided to jump on to the Quit Facebook bandwagon. Like Copyblogger and many others in the industry, we’ve come to the conclusion that our efforts on Facebook are better spent elsewhere. Pratik, our co-founder, recently asked me to be E2M’s mouthpiece on social media. And the first thing I’m going to do is shut up when nobody’s listening. We have stopped updating our Facebook page. We aren’t going to delete the account, all the same. Let me put our reasons behind this decision in a Q&A format, so that you can draw your own inferences. Did you do the…
  • 30 Top Content Marketing Posts of 2014

    Mansi Dhorda
    12 Jan 2015 | 10:47 pm
    2014 has been a fantastic year for content marketing. Brands, both big and small, seriously started considering content an intrinsic part of their marketing strategy. Marketers became more confident about using content creation and its distribution as a means of boosting marketing deliverables. The ambiguity surrounding content marketing ROI has dissipated and we are also witnessing a shift towards documentation of a content marketing strategy. This was also the year when we had thought leaders coming up with some brilliant posts on content marketing. These posts helped us get a better and…
  • A Round-Up of Some Inspiring New Year’s Resolutions by Industry Experts – Part I

    Hiral Rana
    8 Jan 2015 | 5:30 am
    How was the year 2014 for you? 2015 has just begun and now is the best time to rewind and take a look at your business’s journey through 2014. You can identify what strategies worked well for your business and the mistakes you made (But should have stayed away from). This is also the right time to set some New Year’s resolutions that you would like to accomplish before the year ends!! I asked a couple of well-known industry leaders two questions: What is your best learning from 2014? What are your resolutions in 2015? Their learnings and resolutions make an interesting read. Go ahead and…
  • The Most Important Google Search Algorithm Updates/Changes Of 2014

    Pratik Dholakiya
    2 Jan 2015 | 6:33 am
    E2M’s annual infographic with a recap of the major updates released by Google over the course of the year is out! 2014 was quieter than the previous couple of years in terms of the impact of major changes to Google’s algorithm. However, Google continues to weed out spam in various forms, from content, links and ads. Here’s our attempt to summarize and understand the updates in chronological order. You may see a slight variation in the exact dates if you’ve been hit by any of these updates, but we’ve attempted to list dates when they were first noticed and include only those which…
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    Search Engine Journal

  • Google Improves Crawling and Indexing of Location-Adaptive Pages by @mattsouthern

    Matt Southern
    30 Jan 2015 | 2:58 pm
    Pages can be designed to adapt to a user’s specific location, showing different content to users in different parts of the world. While these types of pages are great for searchers in different countries, they presente crawling changes for Google. Since Googlebot uses US IP addresses, it may not be indexing all content on location-adaptive pages. To combat this challenge Google has introduced improvements to Googlebot that will give it the ability to detect when its crawling location-adaptive pages. These improvements include geo-distributed crawling, and language-dependent crawling. With…
  • Google Agrees To Change Privacy Policy In UK by @mattsouthern

    Matt Southern
    30 Jan 2015 | 1:44 pm
    Google has agreed to change its privacy policy in the UK with respect to how it gathers personal data, the UK’s Information Commissioner’s Office announced today. The changes to Google’s privacy policy will reflect the requirements of UK’s Data Protection Act, a document that outlines the ways in which data must be collected in order to not compromise the privacy of users. UK’s Information Commissioner’s Office has taken issue with Google’s privacy policy since the update in 2012 that combined the privacy policies across all of Google’s services into one. The commissioner’s…
  • The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy by @LarryKim

    Larry Kim
    30 Jan 2015 | 5:26 am
    Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice. If you aren’t getting in front of mobile searchers as much as possible, the traffic losses are mounting each and every day. I recently partnered with Bing Ads to produce a comprehensive guide for advertisers who want to get in line with the new rules, metrics and features of mobile PPC. The Bing Ads Mobile PPC Roadmap walks advertisers through critical mobile search concepts like user context, which PPC metrics…
  • New on #MarketingNerds: Joe Hall on How To Switch Your E-Commerce Site to a New URL by @johnrampton

    John Rampton
    30 Jan 2015 | 4:05 am
    Joe Hall, Founder of JoeHall.me, is the featured guest on Marketing Nerds this week. Joe has been a friend of mine for years, as well as a trusted individual in the SEO industry. Today, Joe teaches us about the common pitfalls and problems when switching your website or e-commerce site from one url to another. In this episode of Marketing Nerds, we cover: Switching CMS and eCommerce platforms How to plan for such a change What systems work best What urls you shouldn’t change The thought process behind changing urls How user flow matters for a website. To listen to Marketing Nerds with…
  • Facebook To Show Location-Based Place Tips In Your News Feed by @mattsouthern

    Matt Southern
    29 Jan 2015 | 4:00 pm
    Facebook introduced a brand new feature for its iPhone app today which should help people learn more about the places and attractions they’re visiting. Taking a page from Yelp and Foursquare, Facebook’s place tips will show you interesting facts about the location you’re at. Unlike Yelp and Foursquare, you won’t have to check-in at these places and broadcast your location to everyone. When you’re out and about, place tips may pop up at the top of your news feed. When you tap on it you’ll be directed to a series of cards with info about your location, including photos friends…
 
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    AutoRevo Blog

  • Keep Your Site Menu Clean & Organized – Tuesday Tip Video Clip

    Greg Gifford
    27 Jan 2015 | 1:14 pm
    Keep Your Site Menu Organized [VIDEO] It’s important to make your site easy to navigate – if potential customers are on your site and they can’t figure out where to go to get the answers they need, they’re probably going to leave. There have been several studies that have shown that more than 7 menu items is counter-productive, yet we still see dealers trying to cram in as many menu links as they possibly can. Use your submenus and keep your menu clean and easy to navigate, and your customers will stick around longer and convert at a higher percentage. VIDEO TRANSCRIPT…
  • 8 Blogs and Websites to Read in 2015 – Tuesday Tip Video Clip

    Greg Gifford
    20 Jan 2015 | 10:46 am
    8 Blogs & Websites You Should Be Reading [VIDEO] If you want to succeed in 2015, you’ve got to stay informed… You need to know what’s going on in the automotive industry, and you need to keep up to date with any Google updates, and the latest tips and tricks for getting your site to rank higher in search engines. Last week, we shared a list of the best conferences to attend in 2015 to learn more, and this week we’re sharing a list of the 8 best websites to read on a regular basis. Check the video transcript below for clickable links to each site. VIDEO TRANSCRIPT…
  • 10 Conferences to Attend in 2015 – Tuesday Tip Video Clip

    Greg Gifford
    13 Jan 2015 | 11:42 am
    10 Conferences to Attend in 2015 [VIDEO] IF you want to succeed in today’s competitive online market, you’ve got to keep up with best practices and the latest online marketing updates. Reading a few blog posts here and there isn’t going to cut it – you need to attend a conference or two. This week’s video shares our recommendations for the best 10 conferences to attend this year, both in the automotive niche and the SEO and PPC niche. Check the transcript below for links to each conference website. VIDEO TRANSCRIPT Some people go for the networking. Some go to…
  • Pinterest for Auto Dealers – Tuesday Tip Video Clip

    Greg Gifford
    6 Jan 2015 | 8:52 am
    Pinterest for Auto Dealers [VIDEO] Too many dealers are jumping on the Pinterest bandwagon without really understanding how to use Pinterest. Our latest video covers the right way (and the wrong way) to use Pinterest, and how you need to approach creating pinnable content. If you’ve got some unique cars on your lot, you’ll definitely want to watch this video. VIDEO TRANSCRIPT Hey there. Welcome to this week’s Tuesday Tip Video Clip. We’ve talked about social media in previous videos, but today, we’re talking about Pinterest. Pinterest is visual, and super popular – and…
  • 15 Tips for 2015 – Tuesday Tip Video Clip

    Greg Gifford
    30 Dec 2014 | 8:58 am
    15 Tips for 2015 [VIDEO] It’s almost 2015 – can you believe it? While it’s a bit disappointing that we don’t have rocket sleds or holodecks yet, we do have some space-age tips to help your dealership have an amazing online presence next year. In our final Tuesday Tip Video Clip of 2014, we share 15 tips for 2015 – tips to help with SEO, social media, online reviews, and your dealership website. Watch, learn, and have an amazing new year! VIDEO TRANSCRIPT Welcome back to another Tuesday Tip Video Clip. It’s the end of 2014, and we truly hope that our weekly…
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    Launch Digital Marketing

  • Random Cities Showing Up in Clicky Analytics? Follow These 7 Steps to Get to the Bottom of It!

    Megan Miller
    30 Jan 2015 | 2:03 pm
    It’s no secret that there are differences in the way Clicky and Google Analytics measure metrics and dimensions. This blog deals with the dimension of location, specifically the question of why random cities sometimes show up in your “cities” report.It can be frustrating to open up a location report and see a city in that report that you may not be targeting. In the specific case I talk about below, I noticed that many of my clients in Michigan listed Philadelphia, Pennsylvania as the top city for the same month. How could this be? The client’s paid search wasn’t targeting…
  • The Tour de Palm Springs Expands its Online Outreach

    launchadmin
    27 Jan 2015 | 2:08 pm
    The CVSPIN-sponsored ride has taken their mission to the next level with a streamlined new website.With the 17th annual Tour de Palm Springs underway in February, the charity event has turned to Chicago-based Launch Digital Marketing to expand their online presence and reach a greater number of partners, volunteers, vendors, and donors.The goal of the annual ride is to generate funds for distribution among area nonprofit organizations, and the new website makes it easy for participants to learn more about the ride and for sponsors and donors to contact the organizers directly.In addition to…
  • Three Ways the Apple Watch Will Change Digital Marketing and Help You Reach Consumers Faster

    Lynette Perkins
    2 Jan 2015 | 8:57 am
    As discussions of up-and-coming digital trends for 2015 start to swirl, we cannot ignore wearables—in particular, smart watches. These devices will take on an increased importance in the first quarter of 2015 when Apple releases the much-anticipated Apple Watch. Apple has pegged the watch their “most personal device yet,” and the opportunities it will present to reach the right person at the right time will be significantly more individualized than what we have seen to date.However, as wearables become more commonplace, marketers will need to be careful to find creative new ways to…
  • Top-Rated Consulting Firm RETA Security Unveils New Website

    Launch Digital Marketing
    23 Dec 2014 | 1:25 pm
    By partnering with Chicago-based Launch Digital Marketing, RETA Security streamlined their internet presence with a new interactive website.RETA Security has made a name for themselves as one of the leading school security consulting firms, and their new interactive website allows them to bring their expertise in school security to an even wider audience.Since 1984, RETA Security has made it their mission to offer the highest level of independent consulting services for school security, helping to implement security plans in over 400 districts across the United States as well as universities,…
  • Store Visits Metric in AdWords Reveals Google’s Next Mantra: Offline is the New Online

    Bruce Etzcorn
    19 Dec 2014 | 12:19 pm
    Last August I was fortunate enough to go to Google HQ in Mountain View for the Google All-Stars Summit. It was an information-packed two-day conference where Google discussed some new industry trends and ideas, ranging from the full value of mobile, to how to produce great content for YouTube, to rethinking measurement in Google Analytics and much more.The keynotes from Google’s many experts have already been nicely summarized by Rocco Baldassarre from Zebra Advertisement (thanks Rocco!). But there is something missing from his notes, because it was so subtle that even I had to go back and…
 
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    Inbound Marketing Agency

  • 4 Things Every CEO Should Know About Their Inbound Marketing

    Fannit.com
    29 Jan 2015 | 10:05 am
    Inbound marketing practices are consistently in a state of rapid movement forward. Because everything is changing a lot, it can be easy for CEOs (or executive staff) to lose touch with the pulse of their inbound marketing endeavors – possibly even failing to see the benefit it is providing for their business. For marketing directors or managers, it’s vital that CEO’s aren’t left in the dark about practical inbound marketing practices that can offer big payoffs in the end. So, here is a list of the 5 things that every CEO should know about their Inbound Marketing…
  • For Science! The Best Times For Creative Writing & Thinking (Infographic)

    Fannit.com
    23 Jan 2015 | 12:40 pm
    As an inbound marketing agency, content marketing is quite a staple. Because of this, I often find myself looking for moments that work particularly well for creative development for both myself and our team. This can be difficult, because when it comes writing and thinking creatively, best moments of inspiration can appear to be all over the board for different people. For instance, for myself I remember that my best moments of inspiration growing up were usually in the evenings, but now it’s often earlier in the day. Why is that? Neil Patel of Quicksprout has put together a great…
  • 5 Surprising Benefits to Combining PPC and SEO

    Fannit.com
    22 Jan 2015 | 9:15 am
    Many marketers today treat PPC and SEO as individual and separate parts of inbound marketing. Seeing how the two relate at first can be difficult, but the reality is that some of the most successful marketing strategies are ones that combine PPC and SEO. Here are 5 surprising benefits that result from combining PPC and SEO in your marketing strategy. 1. Content Voice Your SEO, PPC, and even your social media marketing all should have the same voice. A cohesive, consistent tone and message is beneficial for you campaigns when these areas are linked. PPC ads can utilize the SEO and social media…
  • Top 7 Inbound Marketing Key Performance Indicators To Track

    Fannit.com
    13 Jan 2015 | 11:13 am
    Well developed and tailored marketing strategies can help your business reach more people, get more customers, and generate more revenue. But the process of creating the right marketing strategy for your business takes time and analysis. By looking at Key Performance Indicators, or KPIs, that result from your marketing efforts, you can determine what elements of your strategy are successfully attracting clientele — and which parts of your strategy need to change. Here are our top 7 Key Performance Indicators you should be tracking. 1. Sales Revenue The first KPI to evaluate is a general…
  • Creating Buyer Personas: The Fictitious People That Guide Your Marketing Campaign

    Fannit.com
    31 Dec 2014 | 12:12 pm
    Marketing can be a hard line of work, especially when your efforts to attract clientele and generate revenue appear to be failing left and right. Every business, no matter what it markets, is going to attract certain kinds of people. Some businesses simply view this as a fact, and others see it as an opportunity. A little investigation in order to determine the buyer persona of your business can drastically affect the success of your marketing strategies. What Is A Buyer Persona? A buyer persona is not a real person, but it is an example or representation of what a real buyer would look like…
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    Seven Boats - Digital Marketing Company India

  • Unique Content: Meaning and Criteria

    Debajyoti Banerjee
    28 Jan 2015 | 3:26 am
    Unique Content: Meaning and Criteria How many times have you had it said that internet marketers must provide unique content? You need a massive calculator to hit on the right number! It is never said: what is unique content? That is the question that we will explore in this post. From the discussion it will be clear to you on what unique content is and that will, in turn, help you to provide it to your online viewers. It is a very simplified definition to say that unique content is exactly that: unique! However, when you come to the end of the post, you will find it is the definitive part of…
  • Seven Boats in Startup Camp GES 2015 IIT KGP

    Debajyoti Banerjee
    18 Jan 2015 | 9:00 am
    Seven Boats in Startup Camp GES 2015 IIT KGP Entrepreneurship Cell, IIT Kharagpur invites you all to Startup Camp , going to be held as a part of Global Entrepreneurship Summit 2015 ! With over 30 start-ups recruiting interns with diverse profiles, the first session is scheduled at 6:30 p.m on 17th January at V1. ‪#‎GES2k15‬   One does not get the opportunity everyday to take part in an event organized by the IITs – the premier technical institutes in India. The digital marketing team of Seven Boats Info-System Pvt. Ltd. is proud to announce that, we have got this invitation to…
  • The Least Optimized SEO Trick: Engagement

    Debajyoti Banerjee
    12 Jan 2015 | 11:53 am
    The Least Optimized SEO Trick: Engagement Pic courtesy: SearchEngineWatch.com On this blog, we have written a couple of times about the need to engage with your customers online. Previously we spoke mostly about social engagements through social media networks like Facebook or Twitter. Today we will talk about engagement as an SEO trick that you need to optimize. This is true for brands that are known to a sizeable number of people and even for obscure brands who want to reach that status. Before going deeper into how you can optimize online engagement, take a quick look at how the factor of…
  • The Top Digital Marketing Predictions of 2015

    Debajyoti Banerjee
    7 Jan 2015 | 8:03 am
    The Top Digital Marketing Predictions of 2015 Come new year and every professional is busy making their predictions of the domain that they work in! it is a natural human trend to do so, especially because we are living in a fast-changing world. What distinguishes a prediction for a traditional industry as opposed to the digital marketing world is that in the latter, you will often find two grads in a garage changing the whole scenario within the span of a few months! Keeping such sweeping changes aside, here are my top digital marketing predictions of 2015: Twitter on SERPs: Hashtags, tweets…
  • Google’s Disavow Tool: What You Need to Know

    Debajyoti Banerjee
    5 Jan 2015 | 10:54 am
    Google’s Disavow Tool: What You Need to Know Any website that is actively optimizing itself on search engines is most likely to pick up a few web links here and there that have dubious sources. When you hit the highway of SEO and with Google’s Penguin updates breathing down your neck, as a SEO professional or webmaster, these links can cause much embarrassment. They can bring down the sword of penalty on your website, not to mention the bad reputation that it picks up in the process. Now, Google offers everyone the disavow tool. What is the Disavow Tool? The answer is simple when you…
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    BUZZergy Marketing

  • The Next Six Months Of SEO Are Going To Look Like This…

    Eugene Farber
    20 Jan 2015 | 3:08 pm
    Between work and travel I haven’t been able to publish the obligatory predictions article for the new year. But better late than never. Rather than talking about what’s going to happen over the next year in SEO, I want to talk about the next 6 months…since SEO years are shorter than dog years. Now, let me preempt these predictions with something very important. For the vast majority of businesses it still comes down to a few simple things. And if you get those things right, you’ll beat out the competition in most markets. For the vast majority of businesses, SEO in…
  • 6 Things To Focus On That Will Change How Your Website Drives Business

    Eugene Farber
    22 Dec 2014 | 7:00 am
    I recently had the distinct pleasure to co-author a book that features contributions from over 20 world-class marketers. As marketing is essential for business success, the book is aptly titled “Creating Business Growth.” The New Year being a time for many to create new resolutions, many business owners will be setting new business goals.This book is a perfect read to start 2015. And it will actually be free on Kindle for the first few days of the year prior to going back to its normal price (you can get the launch notification by signing up here). It’s impossible to convey…
  • What Can These Four Award-Winning Marketing Campaigns Teach You?

    Eugene Farber
    15 Dec 2014 | 8:45 am
    Article submission by JonJon Yeung. These days in marketing, it can feel like a daunting task when a client asks you to deliver something original. With technology and digital moving so quickly, we have become a world of innovators. It is difficult to fathom doing something new, but we can certainly take inspiration and do something better. How can marketers do that? By studying the techniques of successful campaigns and applying what works to our own. Here are some award-winning marketing campaigns that we can learn from: Snickers ‘You’re Not You’ Campaign     This…
  • Marketing for Consultants Survey: The Profitable Tactic You Likely Aren’t Using

    Eugene Farber
    14 Jul 2014 | 6:28 am
    The good folks over at Consulting Success have recently finished conducting their annual marketing for consultants survey. The results are quite interesting. One thing that Michael Zipursky (head honcho over at Consulting Success) points out is the difference in marketing spend as compared to 2013. Consultants are spending less on marketing. But income levels have stayed pretty steady. So that means they are more profitable. This is really in line with industry trends (as consulting is a booming market and is growing rapidly). Companies are seeking to hire consultants more than ever before.
  • The 4 Step List Building Plan to Get More Email Subscribers

    Eugene Farber
    10 Apr 2014 | 12:44 pm
    It’s really difficult to think of a business that can’t benefit from email marketing. It’s cost effective. It keeps you on top of mind of potential customers so that even if they aren’t ready to buy now, you’ll be there when they are…and top of mind of current customers that are more likely to refer you. And the list goes on… But in order to get into email marketing to begin with, you have to build a list. Now, building a list is easy. Anyone can build a list. Building a targeted, profitable list is a bit more tricky.  So here are four steps to…
 
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    Positionly Blog

  • How to Monitor Your Competitors Backlinks?

    Rafał Żochowski
    29 Jan 2015 | 3:28 am
    There is no need to convince anyone that monitoring your competition is one of the keys to success in every business. If you know your competitors actions, you are able to react and adjust to the situation. Furthermore, thanks to your own decisions you will be able to overcome the competition and become a leader! It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles. Sun Tzu,“The Art of War” Backlinks are one of the most important elements of search engine optimization. They are links that are placed on other web pages and are pointing…
  • SEO Basics Made Easy – Webinar

    Krystian Włodarczyk
    11 Dec 2014 | 4:55 am
    Video Transcript Hi everybody online and thanks for joining us today. My name is Krystian and I’m an online marketing specialist at Positionly. Welcome to SEO Basics Made Easy! If you’re a beginner then this webinar is right for you. We will cover everything you need to know about getting started with Search Engine Optimization and how to start your first campaign from scratch. We are going to talk about: how does SEO actually work how do keywords work and where to start keyword research and how to measure your SEO efforts I will also talk about the main features of our tool. This way…
  • Six Attributes of Viral Content (With a Case Study Example)

    Daisy Qin
    27 Nov 2014 | 8:20 am
    When it comes to content, there are two primary categories: informational pieces with great longevity and staying power, and explosive pieces which take off quickly (but also become old news quickly). This is obviously an oversimplification of sorts, as the two categories aren’t necessarily mutually exclusive, and there are gradients in between the two extremes, but it provides a starting point for classifying content. There’s definitely something to be said for the glamour of glitzy pieces which blow up the internet, with the hope that the extra traffic and attention will generate…
  • 5 Incredibly Productive Pinterest Marketing Tactics

    Rohan Ayyar
    17 Nov 2014 | 3:42 am
    Guess which social media network has been the buzziest of them all in the last one year? Yes, it’s Pinterest. That social media network that was all about housewives and pretty pictures and slightly lame quotes (with pictures, again!) is now comfortably taking on the big boys of social media. If you did not consider Pinterest a contender for your social media efforts, rethink right now. Adobe’s research shows that 15% of all social media referrals come from Pinterest – a figure that is more than the twice the share of Twitter and second only to social media behemoth, Facebook. According…
  • How to Successfully Build Links with Content Outreach in 2015

    Stefanie Isabel Kobsa
    14 Nov 2014 | 4:47 am
    Say Hello to Neo Link Building! We add “neo” as a prefix to a theoretical concept to indicate a shift from its traditional meaning. This applies, for example, to neo-liberalism and liberalism – two different approaches to the same idea. Anthony Long recently wrote a concise article on “neo-content marketing” , a shift characterized by its extensive scale. His example of the sneaker brand Vans and its House of Vans, a self-proclaimed “free creative space for all to enjoy”, illustrates these new dimensions. It is not the product that represents the core of this approach, but…
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    omnicoreagency.com

  • Best WordPress Hosting 2015 – SiteGround vs WP Engine

    Salman Aslam
    26 Jan 2015 | 3:33 am
    The importance of web hosting is often neglected, especially by the non-technical business owners who just want a good looking website, or if they are aware of the purpose of their website, they want it to convert and bring in business leads for them. Truth be told, a Web Host is the backbone of your online presence and your business relies on it. We’ve worked with hundreds of clients over the last few years and a whopping 90% of them were using WordPress therefore our recommendation will be based on the review of services we’ve used and recommended to our clients. Since over 60%…
  • 3 Website Metrics to Track & Measure your Dental Marketing ROI

    Hafiz Muhammad Ali
    29 Dec 2014 | 12:00 am
    Dentists often look for marketing professionals who can effectively answer the question, “How do I get a return on my investment?” While ensuring your marketing agency can answer this, it’s also important to ask the same question of yourself when it comes to your website performance. Measuring the ROI of your website doesn’t require a marketing agency that specializes in working with dentists. In fact, you can start taking a look at your website now to see if it’s performing at its best. From there, you can get actionable insights that can guide you along in your…
  • On Page SEO: The Defintive Checklist (16 Steps to a Perfectly Optimized Page)

    Salman Aslam
    1 Dec 2014 | 12:00 am
    Search engine optimization has always been an essential element to your marketing strategy, but often it’s not thought of as being a priority when creating new landing pages. Sure, you want to maximize conversions (and don’t get us wrong, conversion optimization matters too), but at the end of the day you need your content to be found in order to convert. When creating new landing pages – or looking to improve existing ones – consider this On-Page SEO Checklist, which can help you boost the SEO effectiveness of your site without impacting the ability of your pages to convert.
  • 17 Surefire ways to Increasing Website Speed & Conversions

    Hafiz Muhammad Ali
    18 Aug 2014 | 4:00 am
    Time is our most valuable asset. This is the reason why we spend more on technology from higher spec smartphones to expensive internet connection to productivity apps and like all these things, the website speed matters too. Nothing is more frustrating than clicking on a website URL and then checking your clock to see how long you’ve been waiting for it to load. When your customers visit your website, you only have few seconds to capture their attention, with a slow loading website, all of your marketing budget goes to waste when you lose customers on their first visit. Why is Speed…
  • The Defintive Guide to Blogger Outreach (Part 1 of 2)

    Salman Aslam
    7 Jul 2014 | 12:00 am
    Relationship building is the key towards a successful digital marketing strategy. As content marketers and link builders, the ability to identify and connect with key influencers and decision makers in your industry plays an important role in your success online. But wait, if you’re one of those who think  ‘guest blogging is dead’.  Well, at least according to Matt Cutts.  I bet you didn’t check out this post from Groove HQ “How We’ve Reached More Than1 Million People by Guest Blogging.” The thing is that guest blogging was being practiced for a number of…
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    CrunchSEO

  • Don’t Ignore SEO In Your [Small Business] Digital Marketing Campaign

    Adi
    28 Jan 2015 | 1:57 am
    Digital marketing is the most effective way to approach your target audience in this day and age. Small business owners have already realized that and more and more small business owners turn to a digital marketing agencies for improving their business’s audience reach. Digital marketing is such a huge term that encompasses a lot of different components – like SEO, PPC, local optimization, social media optimization and social SEO. As the idea of digital marketing and its components is increasing, the small business owners are focusing more and more on just one or a few…
  • Does Google Adwords Impact Organic SEO Rankings?

    Adi
    14 Apr 2014 | 9:55 pm
    Most of the offline businesses often wonder whether using Google Adwords affect SEO or not. Since last month, I have had 4 emails asking less or more the same question. Their question was - Does Google Adwords Impact Organic SEO Rankings? To make it easier for me as well as future clients, I have decided I will create this post and share it with all my clients and future clients. Does Google Give Preferential Treatment For Adwords Advertisers? What is your take? Do you think Google is bias and gives preferential treatment in terms of organic rankings to the websites that employ Adwords? The…
  • Revivify Your SEO Campaign In 7 Easy Steps

    Adi
    24 Feb 2014 | 11:34 pm
    The primary source of traffic for most of the websites is search engines. The Forrester Research report of last year clearly shows that search engines are #1 traffic source for webmasters. SEO is the art of optimizing website for better search engine rankings. The aim of a SEO campaign is to improve your website’s traffic reach. But yet, blatant SEO (by just building links and pumping out content) is not good. The ultimate goal is to sell your product and services and gain conversions. For doing so, you need to pay special attention to your SEO plan. You need to ensure that you have a…
  • How To SEO A Single Page Website

    Adi
    20 Feb 2014 | 10:13 am
    Is it possible to SEO a single page website? Yes, indeed and here is how you do it. One of the deciding ranking factor is the thickness of a website and the number of unique and interesting content pages that it has. However, ranking a website with just a single page is also possible. Have you seen a single page website before? I believe you have (if you browse enough and are into discovering new stuff) but in case you haven’t; have a look at the Delhi Timeline website. The look and feel is simply awesome and yes, it is a single page website. Before we dive into the subject of SEOing a…
  • The Best Linkbuilding Tip Ever – “Don’t Build Links, Earn Them!”

    Adi
    12 Feb 2014 | 2:07 am
    The SEO space is all flooded with news and articles about how linkbuilding is all a thing of the past. Any attempt to manipulate the SERPs, either through buying links or creating spammy links, is going to be flagged sooner or later and your website is going to suffer. In such a space where algorithms keep changing so often, what is the best way to build links? The answer is simple – Don't build links, earn them!  How do you earn links?  A simple answer would be – avoid using any link-building tool. Go manual and make sure each link you create actually deserve…
 
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    MyBlogPromo

  • Best Affordable Email Marketing Service – MailGet

    Pramod Sharma
    27 Jan 2015 | 7:50 am
    Almost every blogger keeps hunting for the answer of one question that how can I get the traffic to my blog? I am sure you all must have the same question in your mind. Well, most of internet marketers will guide you through number of ways including implanting tactics of SEO and other similar ways.But... [Read More] The post Best Affordable Email Marketing Service – MailGet appeared first on MyBlogPromo.
  • Importance of Web Hosting Providers While Creating a Website

    Pramod Sharma
    27 Jan 2015 | 7:47 am
    We all are very much aware about the blooming trend of online shopping. Having online space is a vital necessity of all the businesses regardless of the size of the business. For every business to come online and holds an online space, web hosting is important and it plays a significant role. Web Host leads... [Read More] The post Importance of Web Hosting Providers While Creating a Website appeared first on MyBlogPromo.
  • 8 Reason that Justify How Hosting affects SERP rankings

    Pramod Sharma
    2 Oct 2014 | 12:30 am
    Seriously, your SEO efforts start from choosing the right hosting for your business. Can hosting affect search ranking? In short, yes. However understanding the fact behind this saying will help you to choose right hosting that your business needs. 1. Location Matters : It’s already confirmed by many SEO experts that latency is an important... [Read More] The post 8 Reason that Justify How Hosting affects SERP rankings appeared first on MyBlogPromo.
  • How to Delete a Blog You Follow on Blogger?

    Pramod Sharma
    10 Sep 2014 | 8:00 pm
    Are you using your BlogSpot account to follow and stay updated with your favorite blogs? Do you think that some of the blogs you follow are useless or not related to your interest anymore and you just want to get rid of them? Then in this post I will be sharing a tutorial by which... [Read More] The post How to Delete a Blog You Follow on Blogger? appeared first on MyBlogPromo.
  • Fix Duplicate Meta Description Error in Webmaster tool

    Pramod Sharma
    3 Sep 2014 | 5:34 am
    You know how important it is to effectively use Google webmaster tool to analyze your website or blog performance in search engine and setting up various parameters to make your blog seo friendly. I already emphasized a lot on webmaster tool uses and how it helps to improve indexing speed. One of the problem that... [Read More] The post Fix Duplicate Meta Description Error in Webmaster tool appeared first on MyBlogPromo.
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    FiTCoM

  • Don’t Reinstall but Speed Up Your PC with 10 Simple Steps

    Kaylyn Gabriele
    19 Jan 2015 | 3:14 pm
    If you are using any Windows PC then you should feel that the performance of these PCs degrades with time and they will become so slow that you won’t be able to open up your emails. Generally people put their devices on reinstall. However this is not easy every time but here we have a list of some easy ways that will help you speed up your computer without reinstalling your windows again and again. But keep in mind that you are consistent and you keep checking all the methods that are given below. 1.Settings for Energy If you are a laptop user, this could be one of the reasons why your…
  • 8 Superb Business Applications for Blackberry 10

    Katie Stanfield
    14 Jan 2015 | 1:43 am
    In terms of adjusting work & play, Blackberry is your best partner. The Blackberry OS 10 offers the best of both the world with its Blackberry Balance feature, which permits you to manage your data from distinctive situations, on the same gadget. Prominent for its business arranged gadgets, Blackberry has given a new launch with its Z10 and Q10 smart phones. In spite of the fact that there are essentially less applications accessible on OS 10 than what is accessible on iOS or Android, the Blackberry applications are overall outlined and bug free. For the individuals who are constantly…
  • Android 5.0 lollipop review: About time Google

    Roland Fortune
    23 Nov 2014 | 5:45 pm
    Ever since google announced android 5.0 lollipop (then known only as android L) at this year’s Google I/O developer conference the world(at lease those that care) has been eagerly awaiting it’s release. And after being released a week late because of some then unresolved issues, we now have the latest iteration of android at our finger tips. As true with every release of android, we have always gotten new hardware. And this time we have a new smart phone in the Motorola made nexus 6, and the HTC made nexus 9. But unfortunately we don’t have said devices…
  • 4 Tips to Succeed as an Online Student

    Angela Freeman
    4 Nov 2014 | 7:26 am
    Online learning is a great alternative to traditional college programs at a brick-and-mortar university. With more and more universities offering online degree programs in a variety of fields, online learning is continuously gaining popularity. Although online learning is not any easier than a traditional program, it is more convenient for most people. Here are four tips to help you succeed if you are an online student or thinking about becoming one. 1. Have a Good Computer Setup Probably the most important thing to have as an online student is a reliable computer setup that includes a stable…
  • Upgrade Your 2 Post Server Rack To A 4 Post

    Guest Author
    13 Oct 2014 | 10:38 am
    A 2 post server rack is a common setup for many small business networks. The system looks essentially like the outline of a door frame, where the individual servers are installed with the side posts connecting to the middle of each piece of hardware. While this does work for smaller configurations, the more hardware you add to the network, the heavier it becomes and the more support all of the networking equipment requires. This does not mean you need to swap out the two post server rack for a four post server rack. Instead, all you need is a 2u 2 post conversion kit. This kit is going to…
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    Venture Harbour » Blog

  • 10 Best Practices When Collecting & Displaying Product Reviews

    Marcus Taylor
    23 Jan 2015 | 9:36 am
    Countless studies have shown that more reviews equal more revenue. One popular study by iPerceptions found that customers are 63% more likely to buy from sites that display customer reviews. Reevoo also found that displaying product reviews increased online sales by an average of 18%. In reality, the specific percentages are quite arbitrary – all you need to know is that the presence of reviews, and how you present them, can have a significant impact on your website’s bottom line. Best Practice for Displaying Reviews 1. Let customers determine the order of reviews displayed It makes…
  • 10 Tips For Luxury Brands to Embrace Digital Marketing

    Marcus Taylor
    19 Jan 2015 | 5:32 am
    In 2014, McKinsey published a report suggesting that digital now influences at least 45% of all luxury sales. It’s understandable why luxury brands have been hesitant to move online. Yet, with print and display advertising returns decreasing, and luxury shoppers spending more time online and on mobile devices, luxury brands need to not only adapt to survive in the digital universe, but to thrive also. Having created our own luxury online platform (Qosy) at Venture Harbour, which has led to helping luxury brands such as Johnnie Walker, McLaren, and Marriott with their digital presence,…
  • How to Sell Online Training Courses (and the 4 Best Platforms to Use)

    Marcus Taylor
    15 Jan 2015 | 2:52 pm
    The market for online courses has grown rapidly over the past few years, enabling anyone with an Internet connection to receive world-class knowledge for a small price. This represents a huge opportunity for those willing to share their knowledge. Last year, 10 teachers on the online training platform Udemy earned over $1.6 million from selling online courses. Another teacher, who previously earned $30,000/year from teaching, now makes over $1 million selling lesson plans to other teachers online. If you have specialised knowledge that others are willing to pay for, the only thing stopping…
  • A Review of GetResponse

    Marcus Taylor
    14 Jan 2015 | 3:18 pm
    Just over a year ago, I moved all of our mailing lists at Venture Harbour from Aweber and Mailchimp over to GetResponse. Since that move, our delivery rates have increase, as have our open rates (by 48%) and click through rates. I’ve also experimented with many of GetResponse’s innovative features, such as ‘time travel’ and automation, which I’ll talk about in more detail below. In this post I want to share a few of the pros and cons of using GetResponse. While I do believe they are by far the best and most cost effective email marketing tool available, there are a few things about…
  • 3 Strategies to Win at Ultra-Competitive SEO

    Marcus Taylor
    14 Jan 2015 | 12:10 pm
    While I don’t consider myself a black-hat SEO, I find it fascinating to experiment and learn from those who work in the most competitive niches and who push the boundaries as to what is possible in SEO. Five years ago I ran a popular experiment where I built 10,000 links to a domain in 24 hours. To my surprise, the site ranked #1 for a competitive keyword for about two weeks. When the rest of the industry was preaching that these tactics were ineffective, I showed that they did in fact work quite well for targeting seasonal keywords. My takeaway from that experiment, which I believe is…
 
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    Optimind Web Design and SEO Company Philippines

  • 2015 Technical Audit Guide

    Jen Corre
    27 Jan 2015 | 10:46 pm
    2015 Technical Audit Guide   Here comes another year, and what better way to start your new year than auditing your website’s health. MOZ offers a short checklist created by Geoff Kenyon on how to conduct a technical audit. The items are specifically included to determine why the website is not getting organic traffic that it deserves. It is also broken down into difference categories to make the checking and changing the basic elements of the web design Philippines easier. Here it is. 2015 Technical Audit   Overview Check the indexed pages. Conduct a simple mywebsite.com: search.
  • How Important Are Sitelinks for SEO

    Jen Corre
    19 Jan 2015 | 8:09 pm
    How Important Are Sitelinks for SEO   We only show sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks for your site are relevant for the user’s query, we won’t show them. — Google   Chances are, you have already seen sitelinks, but just didn’t know what they are called. Any digital agency Philippines would refer to a sitelink as a particular listing format on the search engine results page (SERP). When you search for your brand,…
  • Do Responsive Web Designs Convert Better?

    Jen Corre
    18 Dec 2014 | 10:05 pm
    Do Responsive Web Designs Convert Better?   Now, we can safely say that 2014 is indeed the year of mobile. Smartphones had taken the place of desktops, laptops, and even tablets. And why not? You could have and do everything you need with using a phone. This also motivates Google to predict that by the fourth quarter of 2014, people will prefer a mobile-first lifestyle. In this article, we will explore responsiveness and whether responsive designs convert much better than non-responsive ones despite the hesitation of some brands to go responsive. Every web design company Manila please…
  • How to Outsource Representative Users

    Jen Corre
    2 Dec 2014 | 7:10 pm
    How to Outsource Representative Users   Tell them that you are testing the website, not them.   Representative users are those who will test the site. Don’t misunderstand, but deploying real users is more acceptable more so during a redesign. At this point, your digital marketing Philippines may ask for assistance such as to provide a few names that can be representative users. Finding these users may or may not be easy. Bear in mind though that even a representative user is better than none.   What is the right number of representative users? There are several factors with…
  • The Basic Visual Test – Eye Tracking as a Useful Tool

    Jen Corre
    1 Dec 2014 | 9:56 pm
    The Basic Visual Test – Eye Tracking as a Useful Tool   After the redesign, the necessary next step is testing. Testing improves the site’s performance. Unfortunately, only a handful of digital agency Philippines conduct testing without realizing that there’s a very simple way of performing usability testing. Another unfortunate aspect: those who conduct testing, however, are doing it wrong; they don’t test the site with their users – not even representative users. The premise is designing around users’ needs, right? For more than 15 years now, the users have seen dramatic…
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    Blogging Den - Blogging and SEO Tips

  • How to Install WordPress Locally Using WAMP Server in Windows

    Satish Kumar Ithamsetty
    26 Jan 2015 | 10:07 am
    Creating a blog using WordPress is a very easy task. We know that few precautions are to be taken. The best example for this is “Brute-force attack” which happened recently. Bloggers try to post articles, images and data with lots of effort. The effort gets ruined if the content goes into the hands of the ... Credits: This article (How to Install WordPress Locally Using WAMP Server in Windows) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den - Blogging and SEO Tips Special: 89 Premium themes for $69: Elegant Themes Premium WordPress Themes
  • What are the Basic Places to get High quality Backlinks

    Satish Kumar Ithamsetty
    26 Jan 2015 | 9:37 am
    Backlinks generating for your site is very important task in the Off-Page SEO. Backlinks are also known as incoming links, inbound links, inlinks to a website/Blog. Today this have very significant role in SEO. Simply, more backlinks indicates the popularity of the blog/site and it also influences on good PR in search engines. Easy ways ... Credits: This article (What are the Basic Places to get High quality Backlinks) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den - Blogging and SEO Tips Special: 89 Premium themes for $69: Elegant Themes Premium WordPress Themes
  • List of Attractive Titles to Increase Your Click Rates (infographic)

    Satish Kumar Ithamsetty
    24 Jan 2015 | 8:37 pm
    The title is the single most important because it determines the click rate and opening of your article. When properly chosen, it contributes to the success of your article, either with your readers or the results of search engines. Ideally for both, even if the exercise is then more difficult – but not impossible. If you fail this ... Credits: This article (List of Attractive Titles to Increase Your Click Rates (infographic)) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den - Blogging and SEO Tips Special: 89 Premium themes for $69: Elegant Themes Premium…
  • All in One SEO Pack Plugin: Install and Setup in WordPress

    Satish Kumar Ithamsetty
    22 Jan 2015 | 2:31 am
    All in one SEO plugin is one of the plugins related to wordpress SEO. Some other plugins to this SEO are “Platinum SEO”, “SEO by YOAST” are examples. Maximum part of this SEO in wordpress CMS will be performed by these plugins only.  All in one SEO plugin is the most popular SEO plugin with ... Credits: This article (All in One SEO Pack Plugin: Install and Setup in WordPress) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den - Blogging and SEO Tips Special: 89 Premium themes for $69: Elegant Themes Premium WordPress Themes
  • How to submit website to Alexa (Complete Guide)

    Satish Kumar Ithamsetty
    21 Jan 2015 | 6:07 am
    Alexa, is specialized in monitoring and securing Internet traffic statistics company. Accessing your page can meet various metrics anywhere, provided it is in its database. You can also use various providing free tools for developers or anyone that has an Internet blog or website. This service evaluates the importance of web sites using a value ... Credits: This article (How to submit website to Alexa (Complete Guide)) is copyrighted to Satish Kumar Ithamsetty who actively blogs at Blogging Den - Blogging and SEO Tips Special: 89 Premium themes for $69: Elegant Themes Premium WordPress Themes
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    Dot Com Media Moguls

  • How To Avoid Organic SEO Intimidation

    John
    26 Jan 2015 | 4:26 pm
    Yes it can be intimidating to use organic SEO to get your business name out there. In all aspects you want everyone to know only about your company, and no one else’s, but it’s not going to happen. Even if you are only looking for local internet marketing options, the fact of the matter is the internet reaches all over the world, and people will learn about products they didn’t even know existed before thanks to blog posting and other social websites. So what exactly is organic SEO and why do so many people find it intimidating? Because your counting on discovering of your item on a…
  • Speeding Up Responsive Mobile Website Design

    Inna Blitshtein
    22 Jan 2015 | 11:54 am
    Responsive mobile website design is the standard, set by Google in particular and the industry-at-large in general — but it’s not the be-all and end-all of mobile websites. In other words, the fact that your website is responsive doesn’t make it mobile-friendly. It just makes it mobile-compatible, but there are differences between those two. Even the man who coined the term “responsive design,” Ethan Marcotte, said responsive design was never intended to act as a replacement for mobile websites.   What’s Wrong with Responsive Design? Simply put, responsive…
  • PPC Management Workflow Checklist Pt. II

    Inna Blitshtein
    17 Jan 2015 | 11:53 am
    In Part I of this two-part series, we took a look at what a PPC management expert should expect to do on a daily and weekly basis. Today, we’re going to look at a couple of longer lists: the monthly and quarterly PPC management tasklists.   Monthly PPC Management Tasks Review your clients’ goals for their PPC campaigns, and your strategy for attaining those goals. Review each campaign’s performance. Compare it with the performance of previous months, and if there are any noticeable downward swings, review to determine why. Review your ad copy, looking for typos,…
  • PPC Management Workflow Checklist Pt. I

    Inna Blitshtein
    12 Jan 2015 | 11:50 am
    Pay-per-click marketing is an enormous and complex job filled with dozens of tasks. It’s easy to lose track of something, and when you do, disaster can result. That’s why we’re spending the next couple posts going over a few basic PPC management checklists — things that you need to do, and when you need to do them.   Daily PPC Management Tasks Open up and take a look at each of your PPC accounts. Take note of anything out of place, and put out any fires you come across immediately. Check on your budget for each account, and be aware of how much of it is going out…
  • The Great Social Bookmarking Debate

    Inna Blitshtein
    7 Jan 2015 | 11:49 am
    Social bookmarking is best exemplified by sites like Pinterest, Digg, Reddit, and StumbleUpon. If you understand what makes these three sites similar, you already understand social bookmarking. It’s nothing more than ‘creating links to content on a platform that allows you to share them with others.’  A few years ago, before Google Penguin hit, social bookmarking was pretty much considered absolutely standard SEO procedure. Today, that might not be the case any longer — but it’s not absolutely out as an SEO tactic, which has led to a bit of a debate in the SEO…
 
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    b-seenontop.com

  • What Should I Blog About?

    donna@b-seenontop.com (Donna S. Duncan )
    9 Jan 2015 | 7:15 pm
    - Get the answer to What Should I Blog About? 40 suggestions and tools for small business owners. The post What Should I Blog About? written by Donna Duncan appeared first on .
  • Why Blogging Earns Traffic and Links

    donna@b-seenontop.com (Donna S. Duncan )
    26 Nov 2014 | 5:30 pm
    - Answers how and why blogging earns traffic and links to your website. Explains why that's important. The post Why Blogging Earns Traffic and Links written by Donna Duncan appeared first on .
  • What It Means To Be “Eligible To Rank On Google”

    donna@b-seenontop.com (Donna S. Duncan )
    17 Nov 2014 | 5:54 pm
    - Who doesn't want a top 10 ranking? The top 10 "eligible to rank on Google" pages earn 92% of the traffic. The top 3 earn 62. The post What It Means To Be “Eligible To Rank On Google” written by Donna Duncan appeared first on .
  • What It Means To Demonstrate Popularity and Authority On Google

    donna@b-seenontop.com (Donna S. Duncan )
    17 Nov 2014 | 5:51 pm
    - For your website and page content to rank above all others, you have to demonstrate popularity and authority on Google. You have to convince Google that people value and appreciate your content. The post What It Means To Demonstrate Popularity and Authority On Google written by Donna Duncan appeared first on .
  • Need To Know SEO For Small Business Owners

    donna@b-seenontop.com (Donna S. Duncan )
    6 Oct 2014 | 7:58 am
    - Avoid SEO frustration. FInd out what you need to know up-front so you can your align expectations with what's most likely going to happen as your site gets optimized. The post Need To Know SEO For Small Business Owners written by Donna Duncan appeared first on .
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    Indian SEO Blog: Tips, Updates on SEO, SEM and Online Marketing

  • SEO Marketing Strategies to look out for in 2015

    Indian SEO Company
    19 Jan 2015 | 4:23 am
    SEO is a dynamic field. As a result the best practices are ever evolving and 2014 was no exception. 2015, too, is all set to witness new practices. Accordingly the SEO marketing strategy for a business should alter as well. In fact, last year witnessed 13 updates in the Google algorithm. It is expected that the New Year will also be subjected to such changes. But how can a SEO company prepare itself for these alterations? One way is to look out for the latest trends and strategize accordingly. Here are some of the 2015 SEO trends that should be kept in mind – Creating and Optimizing Mobile…
  • How can Long-Tail Keywords Benefit Your Business?

    Indian SEO Company
    9 Jan 2015 | 2:07 am
    If you are wondering what went wrong with the content marketing techniques of your company, I would like to ask you a question. Do you write the articles and blogs on your own or do you take the help of a professional blog writer? If not, you can take the help of an SEO company which hires professionals to render the best service that you require to bring traffic to your business. A trained blog writer uses the required techniques to rank blogs and articles about your company in search engine results. Nowadays, users type keywords that provide them with specific information about a niche…
  • 8 Amazing Non-Google Ways to Increase Web Traffic

    Indian SEO Company
    22 Dec 2014 | 1:48 am
    Are the constant algorithm updates by Google getting on your nerves? Do you think it is high time to find some effectual ways to increase web traffic without Google? Then, you are reading the right blog post where you will come across eight successful strategies to boost website traffic, grow customer base and ensure high conversions and sales. A competent SEO company may help you apply these strategies proficiently. How to increase web traffic sans Google? The following eight strategies are the answer. 1. Blogging – Blogging is effective in generating traffic, but there are certain tips…
  • How to Improve Website Ranking with Backlinks

    Indian SEO Company
    11 Dec 2014 | 3:31 am
    If you are wondering about how to improve website ranking, then the first thing that you need to understand is how Google judges a site. Google’s algorithm changes hundreds of times every year and the search engine pays attention to a number of factors while determining website rank. However, the biggest factor that matters the most is the backlinks. Google not only counts the number of backlinks your site has, but it also evaluates the value of those links. So, 5 links from sites like Wikipedia and Mashable is far more valuable than 8 links from low quality sites. Veterans from any a SEO…
  • Think Twice about Your Link Building Strategies

    Indian SEO Company
    27 Nov 2014 | 4:32 am
    Link building is getting tougher these days as the world’s biggest search engine is evolving at a breakneck speed. Even 2-3 years ago, link building strategies were pretty basic, but now Google knows how to treat links based on their quality and trust. Does that mean link building is dead and no SEO company should spend any time on it? Well, the answer is both yes and no. Its yes, because the future of SEO is not just about links, it is much bigger and broader than that. At the same time, link building is and will not be dead because links will always be a factor for Google to decide the…
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    Riverbed Marketing Blog

  • Fourteen Ways To Define Inbound Marketing

    21 Jan 2015 | 9:46 am
    There’s no getting around it - the biggest trend and perhaps the most important aspect of today’s digital advertising world is inbound marketing. Typically considered as a way of marketing by educating, entertaining, and pulling in current and prospective customers via highly relevant content such as blogs, eBooks, videos, webinars, case studies, white papers, social media posts, podcasts, and other materials designed to help consumers solve their problems. Furthermore, inbound marketing requires the audience to discover it themselves via search, social media, subscribing…
  • Swimming With The Sharks: Diving Into Social Media For Your Business

    31 Dec 2014 | 8:00 am
    Social media is nothing new; Facebook turned 10 earlier this year, and Twitter is close behind. The big brands adopted early and set the bar high – remember Oreo's real-time response to the blackout at Super Bowl XLVII or when the airlines came through on social media for their delayed passengers? With acts like that to follow, many companies wonder about their place in the world of social media. Doing social media well takes time, money & creativity. Even on a smaller, local scale, social media can be overwhelming; from sorting out the best channels and finding the time to dedicate to…
  • How to Dominate the First Page of Branded Search Results

    18 Dec 2014 | 7:30 am
    Most people focus on getting their website to the first page for specific keyword phrases that relate to their business. While keyword rankings are an important goal, you also have to think about branded search results. In this post, we're going to look at ways to dominate the first page of search results for your brand name.
  • Should You Remove Backlinks If You Haven't Been Penalized

    17 Dec 2014 | 12:30 pm
    Website owners whose websites have lost search visibility due to a penalty or Google algorithm change targeting their link profile have had to invest a lot of time and effort into cleaning their backlink profiles. The question is, if your website has not been affected by a penalty or Google algorithm change, should you leave things alone or should you do a pre-emptive link purge to ensure that your website maintains its search visibility?
  • 5 Effective Keyword Optimization Strategies

    17 Dec 2014 | 7:00 am
    If you want to rank in search engines for specific keywords, then you will want to focus your online marketing strategy for those keywords. Of course, you'll have to do it carefully as Google has been cracking down on over optimization and other unnatural tactics when it comes to search optimization. The following are five effective ways to optimize your online presence for the keywords your customers are searching for.
 
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    The Web Hosting Bay

  • How to Do Google Search Engine Optimization

    HostBay
    7 Jan 2015 | 5:11 pm
    You might be interested in google search engine optimization if you write for a living or if you run websites or blogs. Sure, there are other search engines out there, but google is the main one. It was estimated that 80-90% of all traffic on the web comes from search engines. Here is how to optimize your site just for google.Read Matt Cutts blog . Google support is almost non existent. Matt works for google as a software engineer. He doesn’t give a lot of inside tips, but he does mention when a page rank update is underway. Instead of just running a photoblog, add descriptions to every…
  • How to Determine Your Articles Search Engine Page Ranking

    HostBay
    7 Jan 2015 | 5:05 pm
    This article will give you steps on how you can find where your articles are located on the search engine page ranking.Knowing where your articles are located within the search engine page ranking is very crucial. The higher you can get your articles on the search engines, the more people that will see your article. This will help you in tweaking your articles to get it higher on the search page. Below are the steps to take on how to determine your articles search engine page ranking. Visit the web address http://www.sizlopedia.com/2007/06/20/serps-finder-check-your-search-engine-rankings/ (I…
  • How to Determine the Effects of Duplicate Content

    HostBay
    7 Jan 2015 | 5:01 pm
    As with any topic related to search engine optimization, there is much debate over the effects of duplicate content. Writers and webpage designers are in a quandary over the unknown rules and how duplicate content can affect SEO, filters, content views, and the bottom line: money. Personally, I write articles for several sites, including my own websites, blogs. The question of how duplicate content affects search engine rankings and optimization prompted me to do some of my own research to determine my personal feelings on the subject. The argument goes a little something like this: One side…
  • How to Find Out Who Owns a Website

    HostBay
    7 Jan 2015 | 4:39 pm
    Occassionally, you might need to find out who owns a website. You might be researching a company, or trying to find out where spam email is coming from. It is not always easy to find this information if the website is unethical. But if you are lucky, you can find out who owns a website rather easily.Go to Whois.net. This website is a database of website registration information. It can also be used to find the availability of domain names and find domain names based on keywords. (see the Resources section below for a direct link to Whois.net) Type the domain name in question in the WHOIS…
  • How to Change Web Hosts with NO Downtime

    HostBay
    7 Jan 2015 | 4:29 pm
    Here is how to change your web host with no downtime, no loss of email and little frustration. Step1 After a VERY frustrating last year with my previous host, I decided to make a change. I was not looking forward to this process, and, as one of those things I would not do often, I was concerned that something might go wrong. I’d hate to lose email and a real customer contact form reply from my site that got lost could cost me money. Or worse, that wink or reply from match.com that got lost in the ether might kill my social life. First step, find a new host. Be careful!! A lot of sites…
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    Foster Web Marketing - Web Design, SEO, Video, Social Media & Inbound Marketing Solutions

  • The Best Directory Sites for Attorneys

    13 Jan 2015 | 7:15 pm
    With all of the directories out there, it’s hard to determine which are worth your time and money. To help guide you to the best attorney directory sites, we have closely audited the results from our own attorney client websites. We did an audit of over 100 attorney websites to determine which sites were the most relevant, which got our clients the best leads, and which helped improve their online visibility.The sites below are listed in the order that they appear for most of our clients. However, I urge you to make the most of all five, as together they provide a complete picture of…
  • If Your Title's Not Terse, So Much the Worse

    29 Dec 2014 | 9:00 pm
    Earlier this year, we began the series of Typo Tuesday reports to illustrate how often punctuation, grammar, and word choice goes haywire. Now, on the last Tuesday of 2014, we would like to look back and consider what we have accomplished and what remains to be done. Hey, that’s the sort of evaluation people do this time of year, right?Our Typo Tuesday articles have usually been good for a chuckle—sometimes good-natured, and sometimes (we’re sorry to say) a little mean-spirited. Pratfalls are inherently funny, even metaphorical pratfalls where someone fumbles a bit with…
  • Nothing Compares to These Absolute Adjectives

    22 Dec 2014 | 6:00 am
    This article has its origins (as so many do) with a real-world example. In this case, I happened upon the website for a family law attorney. I was looking at a page discussing guardianship when this sentence caught my attention:“What may make the situation even more unique is that at some point during the administration process, the guardianship may no longer be needed.”Think for a moment about that phrase, “more unique.” Something unique is one-of-a-kind, right? So what happens when something is even more unique? How much more exclusive can it be?And an even more…
  • Why "Free" Clip Art May Cost You Thousands of Dollars

    15 Dec 2014 | 8:12 am
    Despite the classic proverb, I think we can all agree that a picture isn’t worth a thousand words. On the other hand, a good illustration for your business website is clearly worth a couple of sentences—maybe even a paragraph. An appropriate illustration can clarify your intent, make your writing more memorable, and evoke a strong emotional response from the reader. That’s why we have long recommended adding graphics and photos to your content pages.Many of our clients and partners have taken our recommendations to heart, and found that the perfect image gives a significant…
  • Refresher Course: Comparing Adjectives

    8 Dec 2014 | 11:04 am
    One of the luxuries of the English language is our treasure-trove of adjectives. Now, you’ll remember that adjectives are descriptive words that modify—apply to or adjust the meaning of—nouns. Words such as sweet, glorious, bloodthirsty, timid, frothy, and vain are all adjectives. English abounds with adjectives. The thesaurus is packed with them. What’s not to love?For many years now, it’s been a maxim of good writing to avoid adjectives. “You want spare, lean prose,” say the critics (who apparently haven’t noticed that spare and lean are both…
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    Exploit Online Demand

  • SEO Checklist Infographic

    Tom Shivers
    12 Jan 2015 | 7:00 am
    This infographic illustrates the points in my recently updated whitepaper, SEO Checklist for Beginners – download it here. From Exploit Online Demand, a publication of Capture Commerce.
  • SEO Checklist For Beginners

    Tom Shivers
    5 Jan 2015 | 7:00 am
    I recently updated my whitepaper SEO Checklist for Beginners to show small businesses how to get better results from search engine optimization (SEO). Over the past year or so Google has emphasized certain factors over others when ranking web pages. For example, click through rates make a difference – can you imagine an organic search […] From Exploit Online Demand, a publication of Capture Commerce.
  • 3 Online Marketing Assets That Make Year-End Reporting Interesting

    Tom Shivers
    20 Oct 2014 | 7:00 am
    Assets in a business are items controlled by the business that generate revenue. Liabilities are debts and financial obligations owed by the business to third parties. So then: Equity = Assets – Liabilities You can evaluate marketing in a similar way… part of marketing is generating revenue while the rest of it is either breaking […] From Exploit Online Demand, a publication of Capture Commerce.
  • Search Behavior Signals That Impact SEO & Conversion

    Tom Shivers
    29 Sep 2014 | 7:00 am
    You’ve carefully selected your keywords, incorporated them into your site and content strategically and you have some good links pointing at your site… But Google just isn’t ranking your site near the top. What’s the problem? Search engines and Google in particular are not as dependent on technical signals as they once were. More business […] From Exploit Online Demand, a publication of Capture Commerce.
  • Traffic From Google SERPs Has Changed: Heat Maps Study

    Tom Shivers
    8 Sep 2014 | 7:00 am
    Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search results pages (SERPs) in an effort to identify real opportunities for SEO, PPC and branding especially as it relates to click-through rates. What they found is enlightening and corresponds to what I’m seeing with […] From Exploit Online Demand, a publication of Capture Commerce.
 
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    SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

  • Powerful SEO & Digital Marketing API Launched by cognitiveSEO

    Razvan Gavrilas
    27 Jan 2015 | 3:08 am
    We are extremely pleased and excited to announce you that the cognitive SEO API has been launched! That’s right! After a long waiting time, we’ve finally released the first version of our API. It was good spent time, we say, as we wanted to deliver a cutting-edge, high quality product. With our freshly released API you can now access a plethora of data, from unnatural links to rankings and social signals and integrate them directly into your business flows. What we offer you is a powerful and in-depth  link analysis, rank tracking and social visibility API calls that you can…
  • Google Penalty Recovery Using the Disavow Tool – [Manual Action & Penguin 3.0 Refresh]

    Razvan Gavrilas
    20 Jan 2015 | 2:22 am
    This is a TRUE, SUCCESSFUL & UNREQUESTED story from George Harris, one of our customers. “Mr Harris presents a very interesting Case Study on a Manual Action Recovery, where he outlines the fact that webmasters need to be perseverant and the recovery will finally happen. Lots of webmasters fail at Google Recoveries due to the fact that they expect it to happen after their  first Google Disavow or Link Removal campaign. It may take a few reconsideration requests until you get the recovery, unless you do it exceptionally well the first time! ” We were approached by a…
  • The Diacritics SEO Technique – A Tactic Nobody is Using

    Razvan Gavrilas
    19 Nov 2014 | 2:38 am
    A subject that caught our attention and we considered to be worth researching it is the Diacritics SEO Technique. That’s right, diacritics and their impact on search and , most of all, on the organic SERPs. In the following lines we are going to analyze the way Google is treating diacritics and how these can massively impact your search traffic. Let’s get straight to the point with an example. Is there a difference between searching for “Haagen Dazs” versus searching for “Hagen Dazs”? I know they’re probably some old ice-cream producer from Denmark (it sure sounds like…
  • Google Penguin 3.0 Recoveries and Penalties – A Unique & In-Depth Analysis

    Razvan Gavrilas
    28 Oct 2014 | 6:43 am
    In this in-depth analysis we are going to highlight some interesting findings about the Google Penguin 3.0 Update. Although speculations have been on since early summer, it wasn’t until this fall that Google’s representatives said it loud and clear : Penguin 3.0 is rolling out! It’s true that “it’s a slow worldwide rollout, so you may notice it settling down over the next few weeks” and it’s also “ affecting fewer than 1% of queries in US English search results.” as the Google guys announced. As the sixth version of the Google update named after…
  • Digging into Google’s Lab: The Extreme Power of Search Turns IMPOSSIBLE to POSSIBLE

    Razvan Gavrilas
    23 Oct 2014 | 2:51 am
    One of the “fathers” of modern anthropology, Claude Lévi-Strauss, once described the scientist as “not a person who gives the right answers, [but] one who asks the right questions.” Scientific progress, by extension, might be measured best not by the answers we get, but by the questions we ask to get those answers. Questions are maybe our best tool in relating with ourselves and with the environment. Asking questions says not so much about the problematic nature of our environment, but about our openness towards it. Kids ask so many questions. The surrounding world is one and the…
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    SEO Philippines Outsourcing

  • What’s So Good In Digital Marketing And Why You Should Invest In It?

    Fervil Von
    6 Jan 2015 | 9:40 pm
    With the impact of online marketing in the business industry, business owners should know how important for them to have online presence. Presence that will give their businesses the advantages and opportunities to acquire more clients, attract more potential leads and strengthen their business authority in their respective industry. Essentially, online marketing has tremendously made […] The post What’s So Good In Digital Marketing And Why You Should Invest In It? appeared first on SEO Philippines Outsourcing.
  • My First Ever SEO Webinar Will Be Up Soon

    Fervil Von
    18 Nov 2014 | 8:02 pm
    Hey guys, wazzup? Fervil here. Just wanted to give you a head start about our upcoming seminar this Saturday November 22, 2014. Topics that we’d be covering: Introduction to SEO – what search engines are, how SEO works, and why it is in demand Understanding keyword research and website analysis Implementation of on-page SEO Learning […] The post My First Ever SEO Webinar Will Be Up Soon appeared first on SEO Philippines Outsourcing.
  • 8 Well-Respected SEOs And Marketers Share Surprising Tips

    Fervil Von
    21 Aug 2014 | 4:50 am
    This is the second edition of my interview with SEO experts series. I was very fortunate to catch up with the great minds in the SEO and online marketing field. Let’s all learn and re-learn more actionable tips from top SEO’s in the Philippines and across the world. Well, what do you know? Come on and let’s […] The post 8 Well-Respected SEOs And Marketers Share Surprising Tips appeared first on SEO Philippines Outsourcing.
  • 10 Best Content In July 2014

    Fervil Von
    31 Jul 2014 | 6:56 am
    Monthly Round Ups For July 2014 is up! Here they are…  Ultimate Business Process Guide – 8 Steps to Success - grantmerriel.com Grant Merriel’s amazing business process guide thoroughly discussed the things that you need to know about “processing”. This is not just about SEO or building links, it’s about everything where you can apply “process”. Shut […] The post 10 Best Content In July 2014 appeared first on SEO Philippines Outsourcing.
  • What Really Happened In The GDI SEO Training Camp

    Fervil Von
    17 Jul 2014 | 10:33 pm
    Whoooooooooooah. The experience is unfathomable. The food was great. The venue was cool and very relaxing and the audience and set of speakers had overflowing ideas about SEO, online marketing and social media marketing. It was a great experience for all the participants who attended the event. If I could rate it 10/10 and 10 is highest I’d […] The post What Really Happened In The GDI SEO Training Camp appeared first on SEO Philippines Outsourcing.
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    chatterbuzzmedia.com

  • How to Set Up A Facebook Campaign in 9 Easy Steps

    Kevin Jusino
    23 Jan 2015 | 12:45 pm
    Interested in setting up a Facebook Advertising campaign but don’t know where to start? You’ve come to the right place! Our step-by-step guide will help you get a campaign up and running in no time. 1. Identify Goals Do you want to send people to your website? Do you need to promote your Facebook page? Do you want a particular Facebook post to reach more people? Setting a goal will help you track the ROI from your advertising efforts and keep your campaign focused. 2. Understand Facebook’s Campaign Structure Facebook’s campaign structure consists of three parts: Campaign, Ad…
  • 3 Tips to Save Time on Social Media for Businesses

    Dhugal Gardner
    15 Jan 2015 | 10:45 am
    Here’s the truth: managing social media accounts for a business can be time consuming. For some people, social media may be only a small part of their responsibilities and it can fall by the wayside as they simply can’t find the time to post content, engage with followers, monitor analytics and perform all the other tasks involved in maintaining an effective presence. But there’s no need to be discouraged; we’ve come up with 3 social media tips that will help you streamline your daily social media tasks. courtesy of Sean MacEntee 1.Create a Social Media Content Calendar A little…
  • What You Need to Know About Mobile Ads- Infographic

    Dhugal Gardner
    8 Jan 2015 | 8:17 am
    As people spend more of their time on mobile devices, the rise of mobile advertising as a viable marketing solution should come as no surprise. Much like other avenues of digital advertising, its cost is far cheaper than traditional media and allows for highly-refined targeting to specific audiences. Combine search ads that initiate phone calls when clicked and ads that takeover the entire screen with dayparting—a practice that involves segmenting and targeting based on several factors such as time of day, location and weather—and you have yourself a dynamic, cost-effective way to reach…
  • The Best Times to Post on Social Media-Infographic

    Dhugal Gardner
    8 Jan 2015 | 8:12 am
    Do you ever find that when you post on Facebook on Friday you get way more likes and shares than when you post on Monday? You’re not alone. Studies have shown that when it comes to social media, there is an ideal time to post to receive the most engagement on each platform. As a business or organization, posting and sharing during these times will help ensure you reach as many of your followers as possible. Check out this really cool infographic Quicksprout put together to learn more about the best times to post on social media. Is your business sharing content at the right times? Call…
  • Why Website Design Means Better Conversion Rates

    Nick Rojas
    8 Jan 2015 | 6:52 am
    Having a beautiful, well-designed website may sound simple enough, but even if it is the most stunning, award-winning, epic site on the world wide web, that won’t do much to when it comes time to pay the bills. According to some statistics, the amount of time that it takes a user to make an impression about a website after the page loads, is a mere half second. This is a very short amount of time to either please or disappoint a potential web viewer. Obviously this microsecond is just a tiny window available to grab the user’s visual appeal and gain their valuable attention. Something to…
 
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    Avatar » Blog

  • Custom Graphics Creation Tools

    Katie O’Neill
    20 Jan 2015 | 1:44 pm
    Not every web owner is a whiz with Photoshop or other image creation programs – and using the same generic stock graphics as everyone else on the web risks making your business look a dime a dozen as well. However, there are a number of web tools and applications that allow you to create high quality, professional-looking graphics yourself. By providing a range of bases, symbols, photos and simple editing equipment, independent website owners needn’t hire a specialised graphic designer to create simple but effective graphics for your site. CanvaCanva allows you to create a range…
  • New Year Website Audit

    Katie O’Neill
    4 Jan 2015 | 5:00 pm
    Performing a website audit at the start of the year is a good time to check your website is running as it should be. There are many things you can do yourself for a simple, but effective, audit. Any website can benefit from an audit, as new best practice standards are changing constantly and you should be looking to tweak and update your website at least annually to keep it current with the latest trends and developments. Create a site map. The first step is to form a solid site map so you know how large your website is and what the search engine robots will find when they crawl it. This also…
  • Essential Inbound Marketing Strategies

    Katie O’Neill
    24 Nov 2014 | 1:12 pm
    Inbound marketing should be an essential part of any online marketing campaign. It involves steering away from more traditional avenues of marketing in which you “buy” an audience, and more towards “earning” one. Inbound marketing takes more time and effort, but your reward is that you continue to see results over a longer period of time. Inbound Marketing Vs Outbound Marketing Inbound marketing and outbound marketing may seem like new terms to many business owners, however it’s extremely likely that you’re already doing one or the other already without…
  • 5 Most Important Link Building Posts of 2014

    Katie O’Neill
    23 Nov 2014 | 5:08 pm
    As any SEOer knows, link building is an ongoing battle that makes up a large part of the SEO campaign. Getting quality links isn’t easy – there’s no simple way to convince a site to link to you, so sometimes it’s necessary to dig a little deeper and sometimes come up with creative solutions. With Google constantly updating its algorithm, it’s also a constantly changing area, and it’s essential to keep up to date with information and findings so you aren’t using old and potentially harmful techniques. 2014 presented a number of changes and…
  • www vs non-www – Which Is Better?

    Mark Rocket
    17 Nov 2014 | 5:20 pm
    Web businesses and developers are constantly looking for new trends to make their brand stand out, appear fresh and modern, and appeal to an increasingly younger and web-weary audience. One such trend that has appeared recently is dropping the www and leaving just domain.co.nz as the entire address (e.g using http://site.com instead of http://www.site.com). These are commonly known as ‘naked domains’ and can be configured through most domain hosts, or by setting up a redirect. Though this looks slick and is on-trend, there are some considerations that may be relevant. Reasons For…
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    Rankjane

  • 5 Strategic Advertisement Placements for a WordPress Blog

    Chitraparna Sinha
    30 Jan 2015 | 7:42 pm
    Advertisements are a major source of revenue for a blog. Perhaps, every blogger will confess to starting a blog just to earn advertising revenue from sources like AdSense or InfoLinks. However, not everyone is successful in earning advertisement revenue. Poor content and low traffic are some good reasons. Another important reason, perhaps a greater reason […] The post 5 Strategic Advertisement Placements for a WordPress Blog appeared first on Rankjane.
  • 6 Easy Ways New Websites Improve Search Presence

    Reginald Chan
    25 Jan 2015 | 6:48 pm
    Let me guess. The first thing you do after setting up a website is discovering ways to get more traffic back to your website. By now, you know that Google doesn’t (always) give good traffic to brand new websites. Just like in college, you need to do the extra miles just to get girls turning […] The post 6 Easy Ways New Websites Improve Search Presence appeared first on Rankjane.
  • Four SEO Factors That Will Change SEO In 2015

    Reginald Chan
    17 Jan 2015 | 1:45 pm
    SEO in 2015. I remember those days where “SEO” was the buzz word. People was making pretty decent income from niche blogs back in 2009 if they had practiced SEO then. But yes, that was 6 years ago. SEO changes as time passes by and trust me, many things happened since then. Moz reported 13 […] The post Four SEO Factors That Will Change SEO In 2015 appeared first on Rankjane.
  • Focus On These Crucial Social Media Tips For Small Business

    Keyur Lalani
    8 Jan 2015 | 7:47 pm
    A new year is always good for a new start, if you missed out social media optimization and marketing in 2014, I have compiled a list of things to look for in 2015. How marketers will utilize Vine for marketing? How Facebook auto-playing video ads will affect marketers? This post contains answers and hints to […] The post Focus On These Crucial Social Media Tips For Small Business appeared first on Rankjane.
  • How to reduce your website bounce rate?

    Keyur Lalani
    31 Dec 2014 | 11:23 pm
    Have you ever ask this question to yourself How to reduce your website bounce rate? Most people won’t be blame for thinking that the bounce rate of a website impacts the SEO results. Less the bounce rate is, the better the chances are for your website to put through the higher ranks. But… …don’t go […] The post How to reduce your website bounce rate? appeared first on Rankjane.
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    IDS Logic Blog

  • How Important is Responsive Design for Your Website?

    admin
    27 Jan 2015 | 9:48 pm
    Internet has become an important aspect of our daily life. Be if searching for any information, getting connected, accessing remote files or data, everything is possible through the internet. And with the growth of smartphones and tablet devices, the usage of net has jumped high. Today, business owners are creating websites that can be easily accessed from their mobile so that they don’t have to sit in front of their PC to gain access to online services. Smartphones are becoming more capable of performing a wide range of task and from online shopping, checking emails, connecting to social…
  • Ecommerce Platforms That Can Leverage Your Business Growth

    admin
    15 Jan 2015 | 11:13 pm
    Running a business website is not only exciting and fun, but it also involves some serious business strategies that can help you to generate a serious income. With the increased usage of mobile devices and the increased demands of the consumers, business owners are forced to offer online shopping services. The ecommerce industry is booming at present and as a result, numerous online shopping portals are mushrooming everyday. There are different ecommerce platforms that help merchants to set up online shops from where consumers can easily select the products of their choice, place orders,…
  • Do You Know What People Don’t Like in Your Website?

    admin
    5 Jan 2015 | 12:26 am
    Ever wondered what is it that people do not like in your website? There are several aspects that need your attention, and we are here to help you with them! Read on to learn about the things that we often ignore and which often become the reason of low loyalty factor in our audience. 1. Load Fast Please!!! There is no denying the fact that in this fast paced world, we all want everything to happen quickly. Same goes for the visitors on your website. Your audience would not want to wait for long when it comes to loading of your website’s pages. Whenever a user clicks on a page, they want it…
  • IDS Logic Culture Code – Do What You Love, Love What You Do!

    admin
    17 Dec 2014 | 3:51 am
    There is no denying the fact that any company’s success is determined by its culture, work ethics and the dedication of the employees to a large extent. Without a good and healthy corporate culture, superb work ethics and earnest dedication of the employees, a company may strive hard to succeed in this challenging and dynamic corporate world. At IDS Logic, these factors have helped us expand into an organisation that has thousands of happy customers globally and a company strength that is ever increasing. Let’s talk about the way things are done at our organisation, and how interesting…
  • Why Choose OpenCart for eCommerce Website Development?

    admin
    15 Dec 2014 | 10:01 pm
    Talk about something unconventional in the field of web development, and a discussion on OpenCart is sure to happen! With features that are hard to ignore, an interface that is absolutely easy to use and search engine friendliness that boosts the visibility of your website – there is a lot more for which OpenCart is famous in the present day. Experts believe that OpenCart eCommerce solutions can help any business to do wonders on the web. And we ‘Roger that’! Not just this platform is an open source eCommerce solution, but is also absolutely easy to manage and administer which means…
 
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    Digital Direct » Blog

  • Landing pages are not just for AdWords

    Copley Sutton
    13 Jan 2015 | 9:38 am
    Perhaps you’re one of the few managers in South Africa who have integrated dedicated landing pages to their AdWords account. If so, well done! You’ve taken a step in the right direction that many of your competitors never will.But did you know that landing pages can be used for other online sales strategies too? Let’s see how: What’s the point of corporate social media?So everyone keeps telling you that you need a Facebook page, right? Okay, but what for? They’ll tell you, “Social media is a great way to market your business!”So you follow the crowd and get your company a…
  • From CD factory to SEO firm: A real life success story

    Copley Sutton
    6 Jan 2015 | 12:13 am
    Believe it or not, Digital Direct wasn’t always an accomplished online marketing company. We actually have very humble beginnings—and every part of the journey has played a part in growing us to where we are today. So for those who have been asking about when and how we started, here’s a brief history.The CD industry at its peakIn 2002, Digital Direct owner, Lazlo le Roux, saw a gap in the CD and DVD industry and grabbed it with both hands. He saw an opportunity to use media as a means of marketing. Advertising agencies and marketing firms flocked to our company doors for the…
  • 5 SEO tools your online marketing consultant MUST have

    Copley Sutton
    8 Dec 2014 | 12:09 am
    Imagine approaching your SEO consultant and asking him or her if they have the right tools for the job. Mentioning the following five tools will make your online marketer realize that you know your stuff, and that they need to step up their game if they want to retain you as a client/employer. MOZAny online marketer or SEO consultant who doesn’t recognize MOZ tools as an essential is probably new to the industry, or simply unqualified to be in it The range of tools within MOZ’s arsenal will help your consultant perform the following, SEO related tasks. All of these tasks are…
  • SEO for garden services

    Lazlo le Roux
    4 Dec 2014 | 1:32 am
    This morning I started looking around for a garden service to help keep things a bit neater at home. To be honest, the search process was a bit frustrating. So, being an SEO expert, I decided to write about ways in which the industry could improve their visibility and user friendliness. Know your search termsThe first thing I did was run to my computer (not the Yellow Pages) and open up my Google page. The search term I decided on was “garden services Randburg” which is a common term used among South Africans.While doing this, I realized that there are probably many South African…
  • 7 Skills you need to be an SEO consultant

    Lazlo le Roux
    28 Nov 2014 | 6:17 am
    An understanding of best SEO practices and how these contrast with black hat tacticsProper SEO consultants aren’t still wasting their time trying to trick Google into ranking their clients. However, they are fully engaged in creating content and building systems that appeal to their clients’ desired demographics. A willingness to grow with the industry as it evolvesSEO changes as often as Google releases new updates—which is fairly regularly. Staying up to date with these changes is fundamental to the success of any SEO campaign. Companies who think they know it all will inevitably…
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    Fat Joe

  • Is Your Anchor Text Profile As Natural As Amazon’s or Wikipedia’s?

    Joe Davies
    9 Jan 2015 | 4:31 am
    This isn’t the first time we’ve blogged about avoiding patterns in SEO. One of the common patterns SEO’s create when building links is unnatural anchor text. Most of the time, it is not the ‘type’ of links SEO’s or webmasters are getting, or the websites they are getting links from that can cause penalties. It’s unnatural keyword anchor text that is the common culprit. Unnatural anchor text distribution is the #1 reason websites get penalised The easiest way for Google to detect algorithm manipulation is through anchor text. You see, back in the day, if you sold ‘red…
  • How To Prove SEO Worth To Your Clients [Infographic]

    Joe Davies
    7 Nov 2014 | 5:21 am
    Proving the value of SEO can be tricky in todays environment. As an online marketing agency you will inevitably be faced with the task of convincing your clients to invest in SEO. Whether it’s content marketing, outreach or good old fashioned link building, business owners and decision makers need to know that the investment they’re making will pay off. Lucky for us, the figures and stats for SEO have always spoken for themselves. Whilst all channels of online marketing like PPC and social have their merits, none can compete with the enormous ROI of SEO. Here’s an…
  • R.I.P PageRank

    Joe Davies
    7 Oct 2014 | 8:15 am
    So it seems we have official(ish) word on the future of Google PageRank. See the video below at the 20.30 spot. Google’s very own John Mueller states there ‘probably’ won’t be any more page rank updates in a Google hangout. source: Search Engine Land Exactly what is (or was) PageRank? “PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.” A once worshipped metric in the…
  • How To Create A Killer Infographic Campaign (With Actionable Steps)

    Joe Davies
    26 Jun 2014 | 7:30 am
    At Fat Joe, we love the idea of Infographics. We believe they should be part of any content marketing and SEO campaign. If they look good, have great info, and have the right promotion strategy, a single infographic can do wonders for your brand, traffic and sales. What exactly is an Infographic? Infographics are nothing new. In fact, they date back waaaaaaay before the internet, the 1600’s to be precise. Online Infographics these days are designed to be shared and create a viral buzz. I’m guessing nearly everybody on the planet has seen an infographic in one form or another. An…
  • ‘Content Marketing, You Need Me’… Yours Sincerely, Link Building

    Joe Taylor
    17 Jun 2014 | 6:47 am
    In a world where almost half of website traffic comes from search, developing content and link building strategies with the aim of improving organic visibility (whether solely or part of a bigger marketing campaign) just simply cannot be ignored. Why? Because links are still the biggest ranking factor of today and they are going to be around for a very long time to come. Will search engines ever be able to discount the complete value of links? Probably not. So, bridging the gap between content marketing and link building should be a focus for most marketers who want to improve a…
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    WooRank Blog

  • Strategy & Pricing Review Of 9 Leading Online Marketing Agencies (In The USA)

    Divi Fernando
    4 Jan 2015 | 11:30 pm
    With so many online marketing agencies rendering services in website design and development, SEO, social media, PPC management, and mobile website design and marketing, it becomes quite a cumbersome task to choose the right one for you. Here’s a break down of nine of the most popular online marketing companies in the world, with a focus on their company story, services, pricing and clientele. If you are a business leader, entrepreneur or even a freelancer trying to figure out what company to choose for your brand’s one-stop-shop online marketing service, you must take a look…
  • Expedia, eBay, Rap Genius… 6 Link Building Tactics To Be Afraid Of

    Rob Trustlove
    28 Dec 2014 | 11:30 pm
    Link building is an effective SEO practice, but some tactics can be a little unsavoury. Google has recently amped up the fight against black-hat link building practices, doling out severe penalties to those who step out of line. Google takes a very strong stance on any kind of shady SEO activity. Strong penalties have been handed out to some of the world’s best known brands for a range of link building misdemeanours. While it’s bad luck for them, we can learn a great deal from the cases. Let’s start by taking a closer look at 5 recent examples: 1. Expedia Travel website Expedia…
  • How To Recover From A Penguin Penalization

    Rob Trustlove
    21 Dec 2014 | 11:30 pm
    By now, you’ve probably heard all about Google’s algorithms. If you’re not familiar with Panda, Penguin and Hummingbird (the algorithm’s cutesy code-names), be sure to read this excellent, in-depth guide. Google’s not-so-fluffy algorithms have been sending the SEO community into a spin since 2011, when the first (Panda) went live. And frequent updates have continued to wreak havoc on unsuspecting websites. If you’ve been hit by an algorithm penalty, it may feel like it’s the end of the road. Watching your rankings tank and your organic traffic decline can be devastating, but it…
  • 5 Small Business Tips On Social Media Optimization

    Rob Trustlove
    17 Dec 2014 | 11:40 pm
    The notion of social media optimization was conceived in a blog in 2006 by Rohit Bhargava. This was before Twitter, Foursquare, Instagram and Google+ existed. And before Facebook launched the numerous features it now offers. And yet, it completely revolutionized the way marketers used social media. Eight years down the line and social media optimization continues to be as important now as it was then. This is true for large corporations and small business alike. In this article we’ll be delving deeper into social media optimization for small businesses and passing on insider tips and…
  • 10 Types Of Email Newsletters Local Businesses Send (With Examples)

    Javier Sanz
    14 Dec 2014 | 11:30 pm
    If there has been a successful way of sending your message across to your target audience in the digital marketing world, email marketing has always been on top of the list. There are three main reasons to adopt email newsletter marketing and they are: Improve brand and customer relationship. Promote and grow your business. Educate your audience. Listed below are examples of email newsletters classified under ten categories. Take a look at each of these examples and observe how these businesses are rather efficiently able to retain and build their email lists and grow their business…
 
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    SEOAsh

  • Bing Ads Lets Marketers Preview Bid Changes in Real-Time

    Peter Wootton
    30 Jan 2015 | 4:31 am
    Despite your best intentions, there are bound to be times when your ad strategy just doesn’t perform the way you would like it to. Thankfully, Bing Ads has released a new feature that allows users to make bid changes, and see in real time if the changes will increase the performance of their ad. The Ad Preview Diagnostics tool creates easy access to Bing Ads’ new features. Below is an overview of the features, and tips for how to use them. Determine Why Ads Aren’t Performing Users can now quickly identify why Bing Ads are not performing at a desired rate. The reason…
  • What to Do When Your Organic Landing Page Isn’t the Optimal Page

    Peter Wootton
    30 Jan 2015 | 3:28 am
    Ten years ago, maybe even five years ago, traffic was the only metric SEO professionals were responsible for. The industry was new, we were still figuring out what we doing, and candidly our stakeholders didn’t know any better. The industry is nothing like that now. We’re better equipped at understanding algorithms, users are savvier with search engines, and stakeholders demand more and better data. Now, SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when…
  • Reputation Management With Digital And Social Media

    Peter Wootton
    29 Jan 2015 | 7:36 am
    As major brands get better at their digital and social media marketing, they risk alienating consumers, even when such enterprises understand that social media marketing depends upon conducting sincere conversations with customers. After all, we consumers don’t always appreciate a conversation with a big company, even a sincere one. For a brand like pharmaceutical giant Pfizer PFE -0.81% who doesn’t sell directly to consumers, not only is the hard sell out of the question, but even the soft sell is an inappropriate topic for social media conversations. Managing their reputation, however,…
  • How to Use Storytelling to Sweep Prospects Off Their Feet

    Peter Wootton
    29 Jan 2015 | 3:49 am
    Most people have fond memories of sitting around a campfire with their friends or family, telling stories late into the night. The word “campfire” alone can bring to mind a peaceful outdoor setting, enjoying the warm glow as you relax and listen to the storyteller. Good stories capture our attention – they stop the world around us for a moment in time. In an era when everyone is competing for attention, telling stories your prospects can identify with can greatly improve your sales lead generation. The real power of storytelling is that when consumers can relate to the story, they…
  • What’s Next for Twitter Advertisers: Video, SEO, & Expanded Audience

    Peter Wootton
    29 Jan 2015 | 3:09 am
    When it comes to the inner workings of its advertising network, Twitter tends to hold its cards close to its chest. However, a recent presentation everyone’s favorite microblogging service made to analysts uncovered some previously unknown insights into how Twitter ads really work – and what it has planned for the future. Twitter’s entire focus is changing and it just might make it a real contender in the social advertising arena and beyond. Browsing through its presentation to analysts revealed a few interesting pieces of information: 248 million: the number of active monthly…
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    Linkody's Blog

  • A content marketing strategy that beats Panda and Penguin

    George Mathew
    16 Jan 2015 | 6:23 am
    We are in 2015 now but some things never change. Things like the fear that Google’s updates incites in us, and the constant anxiety of having to keep up with changes. Today I am going to present you with a very close look at Google’s algorithmic changes and what they did to the internet as a whole. You will also learn how to combat it. History of Panda updates and what they did to the web Panda has been fine tuned to promote small and upcoming websites, small to medium sized businesses against the large scale websites. The only requirement is that they must have quality content. The first…
  • Beginner’s Guide to Conversion Rate Optimization

    George Mathew
    12 Jan 2015 | 9:04 am
    As you may be aware, Digital Marketing is approaching newer levels of complexity as days go by, but at the same time it is proven to get more business. Inside a continual improvement point of view you will find a discipline known as Conversion Rate Optimization, known for short as CRO. What is its purpose? What most people think about Conversion Rate Optimization is that it’s based on guesswork. It isn’t. It’s a structured system with a systematic approach to gaining more conversions and achieving goals. It is driven by insights and feedback, in fact every step of the CRO process…
  • 24 SEO Tools That Make you a Pro

    George Mathew
    23 Dec 2014 | 7:06 am
    2014 is about to end. As we are beginning a new year, it may be time we start reevaluating what we have been doing so long. Is SEO still a relevant tactic that you can use in 2015? Have the various updates from Google killed SEO in totality? One of the best techniques of late was building private blog networks. Right now they are being deindexed left and right. So what works in 2015? I think it ultimately boils down to creating content that naturally gets links from other websites. Content that brings your brand to the center stage. Of course you need to supplement those content marketing…
  • The complete guide to online lead generation

    George Mathew
    4 Dec 2014 | 6:29 am
    Gone are the days when computers would make us feel like old Jurassic fossils. In this era of globalization, almost everything, ranging from schooling to business to dating has embarked on an online trend. Indeed, hosting a website is no longer the issue these days; the issue is how visible you are online. This has led to proliferation of website design and development services. And all of them need leads. For this reason, lead generation is a crucial service that is demanded by all those who have an online presence. Today, we are going to shed some light on how you can get more customers…
  • How To Launch A Successful Blog in 8 easy steps

    George Mathew
    24 Nov 2014 | 8:32 am
    Launching a blog can be a daunting process. From just finding a suitable name, to those tentative first posts, the whole blogging atmosphere can feel almost terrifying. But it needn’t be stressful. Here’s our ‘How To’ guide on how to launch and maintain a successful blog. 1. Choose a Topic Before launching into the blog making process, it’s important to decide whether you intend for your blog to have a running theme. You hold a greater chance of success if your blog regularly covers related topics, rather than jumping from one topic to another without any logical…
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    VTNS Solutions Blog

  • How to Overcome Your Fear of Link Building

    Adegboye Adeniyi
    14 Jan 2015 | 2:54 am
          “Google do not want to make your website popular; Google wants to rank popular website”   Google’s aim is to deliver the most relevant information to their searchers and one of the ways they do this is to determine how popular your website is.   Although we can’t be 100% sure of all the factors that Google uses to determine popularity, one of the key factors is how many links a website has, pointing to it.   Eventually the more popular a website is, the higher ranking it gets and unfortunately, links are still at the core of website…
  • 2014 Link Builders Hall of Fame

    Adegboye Adeniyi
    30 Dec 2014 | 10:57 am
      Let’s face it. Building links is hard job. From prospecting to outreach a lot goes into a link building campaign and it is not going to get any easier. As a result, link building has been tagged as perhaps one of the most difficult parts of any SEO campaign.But what if there was a way you could learn to build the kind of links that Google can’t penalizes you for? What if there are some set of people you can learn from? Love them or hate them (not literally) this set of people have established themselves as the greatest link builders of our time. They therefore deserve a place on…
  • The Secrets to Succeeding at SEO in 2015

    Adegboye Adeniyi
    28 Nov 2014 | 12:15 pm
          As a child I used to be scared of a lot of things but two major things scare me the most. One was the fact that I was the first child in a family of 4. This means a lot of things were expected of me. I have to lay a good example for my younger ones to follow. As the saying goes where I come from “the horse behind looks at the pace of the horse in front to determine his speed”. The second thing that scares me most was the fact that my mother was separated from my dad. So I was scared of getting married and was always afraid I might make a mess of it. Now, I am a bit…
  • What You Need to Know about Business Blogging

    Adegboye Adeniyi
    18 Nov 2014 | 7:14 am
      Content they say is King. This phrase became more popular as Google went all out to fight links spam via the penguin updates and low content spam via the numerous panda updates. As a result everyone rushed into the content marketing game. Businesses were told to produce more content if they want to rank higher on Google search engine result pages. But with the content is king era came two major problems for business. One is the fact that producing more content does not necessarily lead to higher organic ranking. Why was this so? This is because Google do not rank website but rather web…
  • What is Search Engine Optimization[Infographic]

    Adegboye Adeniyi
    3 Nov 2014 | 4:09 pm
    If you have been searching for ways to increase your website traffic, then you must have been told that Search Engine Optimization is one of the ways your problem can be solved. And for a fact they are correct. Within a few weeks of implementing just the basic SEO onpage standard practices, a lot of our clients have seen increase in their web traffic with as much as 51%. So SEO works but what then is the issue. Despite all the information available and the much known advantages of implementing SEO on a website, why are a whole lot of people still confused. This is why we have created this…
 
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    iRISEmedia.com

  • Super Bowl XLIX: The Game for Social Media Marketers. Are You Ready?

    Olga Mestnikova
    30 Jan 2015 | 6:10 am
    On Sunday, February 1, sport fans will be watching the Super Bowl XLIX. While the game is a few days away, marketers and advertisers have already started the big game. Budweiser, Doritos, Pepsi, Coca-Cola, Mercedes and other major brands integrated social media with traditional Super Bowl advertising. And last year results prove that social media is a great way to build buzz around new products. In 2014, more than half of all commercials aired during the big game included a social media hashtag. Over 24.9 million tweets about the game and halftime show sent on Twitter, over 50 million users…
  • Facebook Reports 2014 Results Beating Investors Expectations

    Olga Mestnikova
    29 Jan 2015 | 6:24 am
    “We got a lot done in 2014. Our community continues to grow and we’re making progress towards connecting the world,” said Mark Zuckerberg. According to the report, Facebook revenue in 2014 increased by 58 percent compared to 2013 results and reached over 1.39 billion monthly active users – an increase of 34 percent years-over-year. Over 85 percent of the total monthly active users accessed Facebook on mobile devices. Not surprisingly, Facebook applications including Facebook Messenger, WhatsApp Messenger, Facebook and Instagram were amongst the top downloaded free apps in…
  • It’s Bell Let’s Talk Day on Social Media

    Alex Noudelman
    28 Jan 2015 | 11:07 am
    Bell is running a social media campaign today and promises to donate 5 cents to mental health initiatives for every text message and mobile and long distance call sent and made by a Bell or Bell Aliant customer tweet using #BellLetsTalk and share the Facebook image. With Olympian Clara Hughes as the public face, Bell hopes to break the stigma surrounding mental illnesses and improve access to help for two thirds of Canadians suffering with mental health disorder(s). As well, the aim of this campaign is to raise awareness on the importance of mental health in the workplace and provide funds…
  • Social Media Influences on Holocaust Remembrance

    Alex Noudelman
    27 Jan 2015 | 11:07 am
    Let us take a moment to remember the innocent victims and survivors of the Holocaust. 70 years ago today Auschwitz-Birkenau was liberated by the Soviet Red Army forces. Auschwitz is unique among the Nazi’s camps and is spoken in numbers – 1.1 million people were murdered. The Jewish people that were murdered were: 438,000 Hungarians, 300,000 Polish, 69,114 French, 60,085 from the Netherlands, 55,000 Greeks, 46,099 Czechoslovakians and Moravians, 26,661 Slovakians, 24,904 Belgians, 23,000 Austrians and Germans, 10,000 Yugoslavians and 7,422 Italians. As well, 70,000 Polish political…
  • 2014 – The Year In Ideas

    Emerson Palomo
    26 Jan 2015 | 1:51 pm
    What were the most powerful ideas of 2014? Year in Ideas is a new release from TED that highlights some of the powerful ideas TED speakers covered in their talks last year.
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    iRISEmedia.com

  • Super Bowl XLIX: The Game for Social Media Marketers. Are You Ready?

    Olga Mestnikova
    30 Jan 2015 | 6:10 am
    On Sunday, February 1, sport fans will be watching the Super Bowl XLIX. While the game is a few days away, marketers and advertisers have already started the big game. Budweiser, Doritos, Pepsi, Coca-Cola, Mercedes and other major brands integrated social media with traditional Super Bowl advertising. And last year results prove that social media is a great way to build buzz around new products. In 2014, more than half of all commercials aired during the big game included a social media hashtag. Over 24.9 million tweets about the game and halftime show sent on Twitter, over 50 million users…
  • Facebook Reports 2014 Results Beating Investors Expectations

    Olga Mestnikova
    29 Jan 2015 | 6:24 am
    “We got a lot done in 2014. Our community continues to grow and we’re making progress towards connecting the world,” said Mark Zuckerberg. According to the report, Facebook revenue in 2014 increased by 58 percent compared to 2013 results and reached over 1.39 billion monthly active users – an increase of 34 percent years-over-year. Over 85 percent of the total monthly active users accessed Facebook on mobile devices. Not surprisingly, Facebook applications including Facebook Messenger, WhatsApp Messenger, Facebook and Instagram were amongst the top downloaded free apps in…
  • It’s Bell Let’s Talk Day on Social Media

    Alex Noudelman
    28 Jan 2015 | 11:07 am
    Bell is running a social media campaign today and promises to donate 5 cents to mental health initiatives for every text message and mobile and long distance call sent and made by a Bell or Bell Aliant customer tweet using #BellLetsTalk and share the Facebook image. With Olympian Clara Hughes as the public face, Bell hopes to break the stigma surrounding mental illnesses and improve access to help for two thirds of Canadians suffering with mental health disorder(s). As well, the aim of this campaign is to raise awareness on the importance of mental health in the workplace and provide funds…
  • Social Media Influences on Holocaust Remembrance

    Alex Noudelman
    27 Jan 2015 | 11:07 am
    Let us take a moment to remember the innocent victims and survivors of the Holocaust. 70 years ago today Auschwitz-Birkenau was liberated by the Soviet Red Army forces. Auschwitz is unique among the Nazi’s camps and is spoken in numbers – 1.1 million people were murdered. The Jewish people that were murdered were: 438,000 Hungarians, 300,000 Polish, 69,114 French, 60,085 from the Netherlands, 55,000 Greeks, 46,099 Czechoslovakians and Moravians, 26,661 Slovakians, 24,904 Belgians, 23,000 Austrians and Germans, 10,000 Yugoslavians and 7,422 Italians. As well, 70,000 Polish political…
  • 2014 – The Year In Ideas

    Emerson Palomo
    26 Jan 2015 | 1:51 pm
    What were the most powerful ideas of 2014? Year in Ideas is a new release from TED that highlights some of the powerful ideas TED speakers covered in their talks last year.
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    Big Red SEO - Omaha SEO and Web Design » Blogs and Articles

  • 404 Errors & Internet Marketing: The Death of Web Pages

    Kim at Big Red SEO (The Omaha SEO Company)
    7 Jan 2015 | 6:36 am
    A 404 error is simply what’s displayed when someone tries to go to a particular webpage that doesn’t or no longer exist. This error will display regardless of whether an existing page was deleted, moved or the page never existed in the first place. While many may not think this is a big issue. If […] The post 404 Errors & Internet Marketing: The Death of Web Pages appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Exact Match Domains (EMD) Still Work for SEO – Buy One!

    Kim at Big Red SEO (The Omaha SEO Company)
    5 Jan 2015 | 6:02 pm
    If you’ve spent any amount of time reading about search engine optimization, there’s a good chance that you’ve come across the topic of domain name SEO. If you haven’t read about this specific topic, you may have wondered about the impact of your Omaha business domain name on your website’s rankings in Google. Answering those […] The post Exact Match Domains (EMD) Still Work for SEO – Buy One! appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Your First SEO Priority is to Write Useful Content

    Kim at Big Red SEO (The Omaha SEO Company)
    2 Jan 2015 | 2:58 pm
    If you begin reading about SEO for your national or Omaha business in an attempt to figure out where to start, you may feel like your head is spinning. Although it’s easy to get information overload, the most impactful part of the strategy you need to know to get started is content creation. While SEO […] The post Your First SEO Priority is to Write Useful Content appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Do Press Releases Still Work for SEO in 2014?

    Kim at Big Red SEO (The Omaha SEO Company)
    31 Dec 2014 | 6:19 pm
    Quite often we receive questions regarding the validity of using press releases as part of an search engine optimization (SEO) strategy. To finish the year strong, we thought it would be helpful for businesses throughout Omaha and the rest of the world to know our stance on this action item. When it comes to press releases and SEO, […] The post Do Press Releases Still Work for SEO in 2014? appeared first on Big Red SEO - Omaha SEO and Web Design.
  • Do Link Building (Exchanges) Work for Local Small Business SEO?

    Conor Treacy
    29 Dec 2014 | 3:14 pm
    Since incoming links are a fundamental part of SEO, everyone from webmasters who run large blogs to Omaha small business owners are always looking for effective link building strategies. Over the years, one strategy that has come up time and time again is the link exchange. What began as a straightforward strategy between two relevant sites […] The post Do Link Building (Exchanges) Work for Local Small Business SEO? appeared first on Big Red SEO - Omaha SEO and Web Design.
 
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    SEO & Online Marketing Tips | Brad Tollefsen

  • Blocking Referral Spam: Tomorrow my blog traffic is going to take a hit.

    Bradley Tollefsen
    11 Jan 2015 | 8:09 pm
    Tomorrow my blog traffic is going to take a hit. Why you ask? Am I switching domains? Am I going to stop promoting my posts on social media? Will I password protect everything? My traffic is going to take a hit because I am going to block multiple referral spam bots from my analytics. You […] The post Blocking Referral Spam: Tomorrow my blog traffic is going to take a hit. appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Why Do I Have So Much Direct Traffic?

    Bradley Tollefsen
    8 Jan 2015 | 7:24 am
    For the longest time I assumed that most of direct traffic was from people who were either directly typing a domain into a browser or had a website bookmarked. Over the last few years I had noticed that the proportion of direct traffic continued to rise on a number of site’s that I was monitoring. […] The post Why Do I Have So Much Direct Traffic? appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Common Blog Style Issues You’ll Run Into

    Bradley Tollefsen
    13 Dec 2014 | 9:18 am
    This post isn’t as focused on SEO, like many that I have done in the past, but it will be useful to anybody who is creating online content. As my management team reminds me all the time, I am not a fantastic writer. As I was researching the best answers to common issues that I […] The post Common Blog Style Issues You’ll Run Into appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • Everything You Need to Know About Panda 4.1

    Bradley Tollefsen
    11 Dec 2014 | 8:20 pm
    You know what nobody says after a Google algorithm update? “I can’t find that great, well written piece of content online anymore!” That’s because great content usually provides a lot of value to its readers, which will be shared socially and naturally build a well-balanced profile. These factors are fantastic for SEO and will protect […] The post Everything You Need to Know About Panda 4.1 appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
  • 3 Google Display Networks Advertising Tips You Didn’t Know

    Bradley Tollefsen
    5 Nov 2014 | 7:17 pm
    The Google Display Network (GDN): or “The Other AdWords Network” Many AdWords practitioners know enough about the GDN, or are turned off by it after their first attempt because they just aren’t getting the same results as they are from search campaigns. If they knew more about these tricks, they might give it a second […] The post 3 Google Display Networks Advertising Tips You Didn’t Know appeared first on SEO & Online Marketing Tips | Brad Tollefsen.
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    LeapFroggr Inc.

  • What You Need To Know Before Outsourcing SEO to the Philippines

    Dennis Seymour
    12 Jan 2015 | 5:15 am
    I wrote a guest post last year talking about how to outsource SEO to the Philippines on Matt Capala’s blog. To start off the new year, I wanted to supplement it a bit more with this post based on what kinds of services are available today and my experiences from my own outsourcing story. When I started putting up affiliate sites left and right back in the day, I had my own process for SEO worked out. 20-hour days were common and that was daily, including weekends. I just got overwhelmed with my “do it yourself” SEO and reached a point where I needed to outsource work or face some…
  • Your Comprehensive and Updating SEO / Digital Marketing Glossary

    Dennis Seymour
    16 Nov 2014 | 5:00 pm
    If you’re just starting out with SEO and digital marketing, a lot of terms can feel like gibberish at first.  That’s why we’re giving you a helpful lexicon here. This glossary is meant to provide you with a better understanding of terms commonly used in Web marketing, e-commerce, and all things to do with SEO.  We’ll keep updating it and adding to it as we go. Everything is in alphabetical order, but you can also find things more quickly by using the search function on your browser. If you have a term that you want us to define or add to this glossary, just tell us in…
  • Why Blogging Can Help Your SEO: A 110% Increase the Easy Way

    Dennis Seymour
    4 Nov 2014 | 3:00 pm
    Why People Blog Then. Now. When you say you “blog”, people usually giggle and relate you to their perception of a blogger, which is a geek typing on his computer and expressing his feelings publicly. Well, that may be true in many cases (don’t giggle, bloggers are sensitive!) but there are also other reasons why people blog, like sharing a case study or review, announcing a new product, sharing exciting company news and building new relationships. And some even blog to make money. Much though some like to look down on it, blogging isn’t always just a pastime, just a mindless…
  • SEO 101: What Gordon Hayward Can Teach You About Link Building Using Link Baits

    Dennis Seymour
    16 Oct 2014 | 5:30 pm
    For the past couple of years, I have been getting questions about link baits being used for link building and SEO.  I have seen and executed my share of viral pieces over the years but I have never really wanted to talk about them as those niches are boring as hell.    So, What is a Link Bait? The concept is actually pretty easy to explain and VERY powerful when executed masterfully. Basically, it’s content “designed” to attract attention. That attention will lead to other sites linking back to you, hence better search rankings. For my industry peeps, it’s…
  • Is Google Authorship Still Around?

    Dennis Seymour
    9 Oct 2014 | 5:00 pm
    Before you say, “Hey stupid. They already removed that!” NO, we’re not going to tell you how you can add authorship codes to your articles for this outdated practice. Instead, we’re going to talk about why it was an important “experiment” and how it’s contribution to Author Rank can lead to it being a part of the Google algorithm. We preached about Google Authorship for years and to suddenly take that away? That’s a lot of wasted energy!  But you know what? They probably DID get something out of that experiment which is probably partly…
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    Law firms Marketng, Lawyers Branding, Law firm website design , Law firm SEO

  • Tips for SEO Friendly Website Designing

    19 Jan 2015 | 7:29 am
    Website designing is important section of law firm marketing. You are going to design lawyers, law firm or commercial sites you should considers and analyses certain things before you start.. It is a section that will require more concentration and effort than other parts because little will slack in this area cost heavily in terms of customer. Good seo friendly  law firm website design will help you in retaining the visitor or customer. It will also help in online marketing of the site.  Here I have listed 7 tips of website designing that will work better for website from search…
  • Law Firm Marketing and Online Client Development

    5 Jan 2015 | 6:16 pm
    It is a key factor to note that many of law firm establishments are seeking to increase their client through online advertising because the internet has become the major medium for lawyers marketing in recent times. The right mix of legal information, Law firm website design, Attorney biography, and good client follow up will ensure that you maximize the potentials of good online client development to achieve the best result. It will be best for lawyers and law firms to seek the knowledge of ethical client development. Professional, ethical rules guide the implementation of law firm attorneys…
  • SEO - Basic Approach for lawyers marketing

    24 Dec 2014 | 8:36 am
    Now a days SEO plays a very big role in a lawyers marketing. It is the easiest way to place your law firm website in a top ranking position on search engine. In this article I explain basic three elements about how to start with the Search Engine Optimization process, it definitely gives success for your efforts. Understand SEOFirst, you should find what is called SEO; it is the process of designing and developing a website to get more page ranking in the SERPs (Search Engine Result Page). The main activity of SEO is optimizing your webpage or website with search engine friendly.Search engine…
  • Marketing Tips for Law Firm

    16 Dec 2014 | 12:17 am
    In many small to mid-level law firms, marketing creativity are sporadic at best, as the day-to-day difficulties of running the firm and making client's needs take priority for law firm marketing. Law firms need a well plan with specific goals and strategies to achieve your goal. You can consider your current marketing activity by answering following questions:1. What are the plans for better to generate new business?2. What are you doing to get new clients, and how well it is it working?3. Have you achieved your goals previously? 4. Who is the local competitor, and how is it affecting your…
  • Legal advice for free is it safe or not

    3 Dec 2014 | 2:20 am
    The legal issue related advice is more costly. As a lawyer, before entering into the business, they have already completed their degree as well as training course after that only they get an experience to guide their clients. The advice is the product of the lawyers. They get profit or earn money by the way of giving advice to their clients. If a person needs a free legal advice, then they need to search a lawyer for giving their advice with free of cost. Most of the advocates are not willing to give free advice. Anyone can get an online legal advice from a legal lawyer or community…
 
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    SEO Blog for Internet Marketing Resources & News by Alok Raghuwanshi

  • [Infographic] Google’s 2014 Changes Recapped: Are You Up to Date?

    Alok Raghuwanshi @ Hire Professional SEO Expert
    14 Jan 2015 | 12:35 am
    There has been some serious Google Algorithm changes in the past couple months, some of which are interesting and a few of which – I’ll admit – are not so exciting. I’ve collected a summary of the most crucial businesses should know about. Do you? Here is a infographic of all the changes Google SEO in 2014 that should guide you to new SEO options in 2015. Courtesy of: E2M What Google Algorithm Changes Have You Noticed? Did we miss anything? It seems like the past couple months have had a much higher than normal amount of Google Algorithm changes. Let us know if we missed anything in…
  • [INFOGRAPHIC] How to Optimize the CTR & Get More Clicks from Google

    Alok Raghuwanshi @ Hire Professional SEO Expert
    2 Jan 2015 | 3:40 am
    When people search on Google and your blog appears in the search results pages (also called SERPs), there are certain elements that can attract users to click on your link. I’ll tell you what those elements are and how they’ve gotten through more clicks (CTR optimize) from the pages of Google. What is CTR and SERPs? CTR – The CTR (Click Through Rate) is the number of clicks it receives divided by the number of times the link shown in the results pages of Google (clicks ÷ times shown = CTR) link. Is usually represented as a percentage and of course the higher the better.
  • Infographic: The Perfectly Optimized Page

    Alok Raghuwanshi @ Hire Professional SEO Expert
    5 Dec 2014 | 12:01 am
    An Infographic that provides a list of key points to consider in optimizing a website for search engines. Questionable as always, but interesting anyway … Our Infographic on Friday proposed today by the site QuickSprout and list some basic reminders about SEO optimization of a page and a website: keywords, title tag, URL, content, links, etc. Some items may be debated (where H1-H6 tags Geographic location – up / down – a word into the page is it really important Is it really over 2000 (!!) words? ? a page Etc.), but it is anyway the case of all the graphics of this type :))…
  • Facebook Introduces New Video Tool

    Alok Raghuwanshi @ Hire Professional SEO Expert
    15 Nov 2014 | 2:48 am
    Facebook has launched its users is another great feature. This new feature is a video tool that Facebook ‘Say Thanks‘ named. According to Facebook, users view the video sharing urge to launch this new tool. Timeline of my special friends with the help of this tool, users can post by a particular video can share as well. If you want to send something special to a friend, or if you want to feel something special can take the help of this tool. Facebook.com/thanks page you will go on to make the video. First you choose a pre-view would make a special friend. After which you have to…
  • 10 Tips for Creating the Perfect Tweet that will get Retweeted

    Alok Raghuwanshi @ Hire Professional SEO Expert
    1 Nov 2014 | 1:04 am
    Tips On Creating the Perfect Tweet Twitter, the social network of short news items, is one of the queens of the social media world, and learn how to create tweets success is essential for today’s businesses. To help in this task are ten simple tips from a study quoted below: Use hashtags and links. Do not use too many hashtags: tweets more than two hashtags are 32% less attention. Longer tweets: tweets are 120 characters work best, those containing less than 60 have a third less engagement. Use the click: include the word click hyperlinked helps improve the success of the tweet by 35%.
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    Peter Wootton SEO

  • What is Cause Marketing

    admin
    18 Jan 2015 | 4:12 am
    The post What is Cause Marketing appeared first on Peter Wootton SEO.
  • SEO For Dummies

    admin
    9 Jan 2015 | 5:21 am
    The post SEO For Dummies appeared first on Peter Wootton SEO.
  • Content Marketing Predictions For 2015

    admin
    6 Jan 2015 | 5:59 am
    6 Big Themes in 2015 Measurement The smartest content marketers will understand that analysis leads to a better strategy and more successful content initiatives. In 2015, businesses must evolve how they plan and measure content. There are still too many marketers who are not understanding the value of content marketing. This is common where strategies, goals and metrics are not clearly spelled out up front. Better planning will lead to better results. – Tommy Landry, Founder, Return on Now New metrics will emerge to improve the management of content and better demonstrate it’s…
  • Why Is Content Necessary For SEO (2015)

    admin
    6 Jan 2015 | 5:38 am
    Why Content For SEO? Search engine optimisation is getting harder. Content is becoming more important and because of that – everyone is doing it. The Crowed Landscape 13 content types are used by marketers 93% of companies use content marketing 347 blog posts are published every minute of every day 2 million blogs are written in a 24 hour span “Don’t fill your site with low-quality content, instead work on making sure that your website is the absolute best of it’s kind”. – John Mueller , Google Webmaster Trends Analyst How We Got Here Google’s…
  • How To Tell How Good An SEO Agency Is

    admin
    28 Dec 2014 | 7:20 am
    14 Ways To Spot A Bad SEO Agency Bad SEO Agencies… Have clients with spammy links from pages written in poor English Offer a large number of links at a surprisingly low cost Show off about a selection of rankings they claim to have achieved Are often under-priced or offer a free trial Talk about PageRank as a goal Even mentioning PageRank is a bag sign Still mention Yahoo! Can’t answer questions about technical or on-site SEO Talk about increasing traffic – as opposed to revenue Claim to be able to guarantee rankings Use the word “bulk” in relation to their…
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    markITwrite | RSS Feed

  • Repurposing Blog Content For Social Media And Email Campaigns

    John Waldron
    30 Jan 2015 | 8:12 am
    As we all know, your time as a content marketer is a very precious thing. Blogs, in the first instance, take time to research, then time to write, and then of course you’ve got to set up your scheduling so that they can be shared far and wide across all of your social media platforms in the hope that they ... Read More The post Repurposing Blog Content For Social Media And Email Campaigns appeared first on markITwrite. Tags:  blogging, blogs, digital marketing, social media, web content Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to…
  • How Important Are Social Media Reviews?

    John Waldron
    29 Jan 2015 | 7:23 am
    Well, the short answer is: “very”. Though I would actually go so far as to extend this little nugget of wisdom to “extremely”, or even “absolutely”. The online shopper today is more educated about than ever before. We all do it – we peruse websites, looking for the best deals, wondering if we could save some money if we searched ... Read More The post How Important Are Social Media Reviews? appeared first on markITwrite. Tags:  social media marketing Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might…
  • How To HIPAA-proof Your Smartphone

    John Waldron
    28 Jan 2015 | 2:48 am
    Healthcare individuals and organisations can often find themselves the prime target for security breaches, and for that reason they need to do their utmost in protecting the privacy of patient records and information. To that end, the Health Insurance Portability and Accountability Act (HIPAA) of 1996 was introduced to set the standards required for protecting sensitive information, including saving, transmitting ... Read More The post How To HIPAA-proof Your Smartphone appeared first on markITwrite. Tags:  HIPAA, security, smartphone Del.icio.us Facebook TweetThis Digg StumbleUpon…
  • How To Manage A Firewall

    John Waldron
    27 Jan 2015 | 2:00 am
    Your firewall is something of utmost importance for both your home computer and your business network. Without one, any amount of malicious malware could very easily breeze its way into your machines causing all sorts of damage. A firewall, however, should not be confused with an antivirus program. Indeed, to fully protect your computer you will need to install both ... Read More The post How To Manage A Firewall appeared first on markITwrite. Tags:  firewall, Firewall management, IT security Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first…
  • CamsFormer: A Digital Photography Start-up Backed By KickStarter

    John Waldron
    24 Jan 2015 | 5:28 am
    I’ve been writing a lot about start-ups recently, and I have to say that it’s very exciting seeing what the next generation of creative are going to be bringing to the gadgety table in the years to come. There’s lots of really cool stuff happening in the world of wearable tech, for instance, with a big focus on the wearable ... Read More The post CamsFormer: A Digital Photography Start-up Backed By KickStarter appeared first on markITwrite. Tags:  CamsFormer, KickStarter, photography, start-up Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be…
 
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    seotrickz.com

  • Mobile Apps That Give You Free Recharge

    Chand
    12 Jan 2015 | 6:47 am
    There are lots of people spend money on apps for Android OS along with free users. But most of you Android users are not much aware that you can earn real cash and rewards by using special applications on your smartphone. Yeah that’s true. You just need to install and do some really easy tasks.Few short years ago, the idea of an app on Internet for a mobile phone was completely new. But as smartphones have become global, the app business has grown into a multimillionaire industry, with thousands of apps & millions of daily users. Amongst them, most of the apps are usually build to…
  • Best Affiliate Programs for Indians

    Chand
    11 Jan 2015 | 8:00 am
    Affiliate Programs are considered as the best way to make money online. Presently a day, Indians are additionally attempting to make money online. Some of them know from where to begin and how to begin , some of them begin with the remote based affiliate programs. People mostly prefer affiliate program because affiliate programs gives more money than any revenue generating website.The following is a List of Best affiliate program for Indian i.e. they pay in Indian Rupees. Anyone can make money by partaking in these affiliate programsAmazon.com Affiliate ProgramAmazon.com has the capacity pay…
  • Best Ways To Make Money Online

    Chand
    8 Jan 2015 | 6:08 am
    In this article, you will find Best ways to make money online. The list is not in any particular order. By the end of this article I hope your able to use one of these strategies to put some change in your pocket.Answering Questions: There are sites that pay you for answering questions or giving advice. Everyone is an expert about something. I have composed a list of different sites that will pay you for your opinion.GuruzaSmall Biz AdviceShvoongAnswer GemAce College ClassesLive PersonMaholoWeegyChaChaAskablesWeb AnswerKGBStudent of FortuneKnow BrainersJust AnswerHelp OwlFreelancer: Do you…
  • Elegant Themes Review – The Best WordPress Themes you Should Use

    Chand
    4 Jan 2015 | 5:36 am
    The reason that you’re likely searching for an Elegant Themes Review is on account of you’re making a website, and you need a look that you can be pleased with.In case you’re using WordPress, then you’re additionally clearly searching for usability, and dependable functionality. WordPress is one of the best and mostly used platform for making both static sites and blogs.Obviously, regardless, you need your site to look comparable to it can, without overwhelming the visitor. Learn Difference between WordPress.org and WordPress.comWhat Does Elegant Themes Have to…
  • How to Prevent your WordPress Site from being Hacked

    Chand
    1 Jan 2015 | 1:56 am
    This site is hacked by Anonymous! Would you like to see this in your site? N0! Nobody needs their site to be hacked by some cyber crooks. There is a study that says that few thousand sites are hacked consistently and the larger part of hacked site runs on WordPress.You know WordPress is the prominent blogging stage, 19% of web runs wordpress as it is easy to use and you know what it’s easy to hack too if you don’t take security precautions. This post helps you in diverse routes on the most proficient method to keep wordpress site from being hacked.I have deleted some shitty plugins.
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    The Next Scoop

  • Digital Marketing Expert‘s New Year Resolutions From Ahmedabad

    Sawaram Suthar
    29 Jan 2015 | 10:30 pm
    This is something new which I’ve learned from the market. I had never heard about resolutions and all, but this time, I have decided to change my mindset and will fix some tangible goals....
  • 10 Mind Boggling Reasons to Go for Digital Marketing

    Amit Panchal
    21 Jan 2015 | 10:23 pm
    As the paradigm shift from analog to digital, companies require embracing the online marketing techniques and tactics. Digital marketing company plays a crucial role in deciding and implementing online marketing strategies. The blog describes...
  • How to Create the Perfect Social Media Post

    Sawaram Suthar
    9 Jan 2015 | 10:07 am
    Social media is emerging as one of top marketing prediction in 2015. With growing use of mobile device, social media channels have reached at new high. Each and every company wants social media to...
  • The 25 Hottest Skills That Got People Hired in 2014

    Sawaram Suthar
    26 Dec 2014 | 6:41 am
    Great news from LinkedIn! LinkedIn revealed 25 hottest skills that we in demand in 2014 and expecting the same in next year (in 2015). LinkedIn has analyzed the skills and experience from 330 million...
  • How to Start Social Media Marketing Campaign

    Sawaram Suthar
    23 Dec 2014 | 11:35 pm
    Have you ever use social media campaigns to engage with audience and to increase your website traffic? Whether you want to build better campaigns or are ready to try your first one, there are...
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    Web Talent Marketing

  • Taylor Swift: The Personalized Marketing Maven

    Anna Horn
    26 Jan 2015 | 8:22 am
    Love her or hate her, Taylor Swift is a force to be reckoned with. With an estimated net worth of $200 million and 1.287 million copies of her newest album sold the first week it is going to take an act of God to slow this singer down. Although Swift’s fans always say how much she has appreciated them, she’s taken her outreach to a whole new level to promote her new album, 1989. With this grassroots approach to her celebrity status, she has started connecting with fans and truly reaching out to the people who got her where she is today. This approach is something every business can learn…
  • What we are reading in digital marketing this week (week of 1-23)

    Justin Emig
    24 Jan 2015 | 4:03 pm
    As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend. We are digital marketing junkies At Web Talent, we have a team of people who eat, sleep and breath digital marketing.
  • Marketing Publications We Are Thankful For in 2015

    Erica Brandt
    21 Jan 2015 | 8:06 am
    The holidays have come and gone and we are jamming into 2015 already! As Internet marketers, when we are not busy in Google Analytics monitoring campaigns and working on creative strategies, we are scouring the Internet for the latest and greatest trends. This helps us to stay up-to-date and learn new tactics that we can execute for our clients. Here are a few of the publications we read to continue learning: Entrepreneur This publication offers useful information pertaining to our industry and gives great insight about leadership, running a business successfully and continually excelling in…
  • Taylor Swift ‘Blank Space’ Cover – SEO Version

    Emily Long
    20 Jan 2015 | 7:59 am
    A coworker recently sent me a funny parody song about SEO set to the tune of “Let it Go.” This, of course, inspired me to dress up like Elsa and dance around the office while lip syncing. Not really. But it DID make me wonder what a song might sound like if Google were to address its war on web spam through a melody. What you’re about to hear is result of my wondering. Of course I can’t take credit for the tune; that was all T-Swift. But considering she was the tenth most searched music artist of 2014 and her song “blank space” received the 5th highest…
  • What we are reading in digital marketing this week (week of 1-16)

    Justin Emig
    17 Jan 2015 | 8:03 am
    As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend. We are digital marketing junkies At Web Talent, we have a team of people who eat, sleep and breath digital marketing.
 
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    Seolution.com

  • SEO On-site Tutorial

    zorana
    26 Jan 2015 | 9:15 am
    Search engine optimization (SEO) is a process of optimizing different aspects of the website in order to improve the visibility of the website. Optimization of the internal pages of a website is called on-site optimization, as opposed to off-site optimization, which is done externally. When it comes to on-site optimization, this process involves optimization of […] The post SEO On-site Tutorial appeared first on Seolution.com.
  • Best SEO Blogs

    zorana
    14 Jan 2015 | 12:17 am
    Regardless if you are a complete beginner and you are still learning about basic SEO terminology, or you are an experienced webmaster who wants to keep up with the latest news from the world of SEO and internet marketing, blogs are a great source of information. Following certain blogs is not only going to help […] The post Best SEO Blogs appeared first on Seolution.com.
  • SEO roundup: What Experts Dislike about SEO?

    zorana
    19 Nov 2014 | 8:11 am
    Understanding the misconceptions and obstacles in search engine optimization is important in order to fully grasp the process of SEO. This is why we have decided to contact the experts in SEO and ask them what they dislike about SEO. The answers they have shared with us are very helpful for learning the difficulties and […] The post SEO roundup: What Experts Dislike about SEO? appeared first on Seolution.com.
  • Participate in our SEO Experts Roundup

    admin
    13 Nov 2014 | 10:11 am
    —————————————————— Update: Post close. See results here http://www.seolution.com/seo-roundup-what-experts-dislike-about-seo —————————————————— We are preparing a macro blog post called “What Experts Dislike About SEO” for the end of this month. If your work is related to SEO and you are willing to participate, here are the details: Requirements: – You work in an SEO…
  • Submit to Facebook Groups

    admin
    4 Nov 2014 | 2:35 am
    Besides creating a Facebook page, which is a good way to promote content, you can also share content in Facebook groups. Facebook group is a private space for members to share updates on the topic of their interest. You can choose the privacy setting for Facebook groups, so that you can control who can see […] The post Submit to Facebook Groups appeared first on Seolution.com.
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    Latest Webmaster Articles and Tutorials

  • Google's Material Design- Core Principles, Apps and Frameworks

    22 Jan 2015 | 5:43 am
    Not too long ago, during its seventh I/O conference, Google introduced its new visual language called Material Design . This beautiful, intuitive and content focused design style is indeed a new set of guidelines for both designers and developers, helpin..
  • 15 Essential WordPress Plugins for 2015

    8 Jan 2015 | 9:24 am
    Believe it or not, but as of November 2014, WordPress boasted as many as 34,541 plugins that have been downloaded almost 783 million times! Impressive, isn't it? Users of WordPress simple love plugins - they allow any website to grow way beyond the platform's core installation. Truth be told - in 2014, WordPress had the largest slice of the CMS market..
  • 7 Completely Unfair Yet Popular Myths About WordPress

    18 Dec 2014 | 9:01 am
    WordPress, being one of the biggest content management systems in the world, has been the subject of numerous discussions around the web. Lots of people love it, but some hate it, thus it has fallen victim to unfair criticism, often resulting from lack of knowledge or understanding of how the system powering 23% of Internet actually works. We ha..
  • Google Wallet Or Apple Pay: Which One Is Superior

    11 Dec 2014 | 6:20 am
    Apple has unveiled the Apple Pay feature alongside the latest iPhone 6 and iPhone 6 Plus. It has gathered numerous headlines and is getting a good press ever since its release...
  • 36 Free Media Vector Icons - Flat Design (EPS, AI and PSD)

    8 Dec 2014 | 7:05 pm
    This freebie contains 36 media icons in .eps, .ai and .psd file formats created by Vecteezy exclusively for WebToolHub readers. Vecteezy is a community of vector art and a place for vector artists to create and exchange a variety of free vector graphics like Vector Icons, Vector Patterns, Vector Swirls, Flourishes and other cool stuff to enhance your..
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    Paul Shapiro's Search Wilderness

  • Get More (High Quality) Twitter Followers by Stalking Influencers

    Paul Shapiro
    17 Jan 2015 | 7:15 pm
    Here’s a simple tactic to explode your Twitter following, with HIGH-quality followers, all without resorting to nasty follow-back or auto-favoriting… 1) Identify Influencers Within Your Niche You may already be well acquainted with the big-shots in your industry. If you are, jot down their Twitter usernames somewhere. If you don’t already know your industry, you […] The post Get More (High Quality) Twitter Followers by Stalking Influencers appeared first on Paul Shapiro's Search Wilderness.
  • Pinned Tweets: A Simple Strategy

    Paul Shapiro
    11 Dec 2014 | 3:00 pm
    Twitter allows you to pin a single Tweet to the top of your timeline, so that when people go to your profile, that tweet is presented in the most prominent position. Many people ignore it, probably because they don’t have an idea of what to do with it. Here’s how I utilize pinned tweets…. I […] The post Pinned Tweets: A Simple Strategy appeared first on Paul Shapiro's Search Wilderness.
  • Why Your Startup Should Be on Reddit…

    Paul Shapiro
    5 Dec 2014 | 5:01 pm
    Reddit is a real asset for any startup or startup founder. It will provide support, ideas, business and will help you establish your brand. Let’s explain how… What is reddit? It’s more than a website with cat pics. Reddit isn’t about news, it’s about its community. This is its killer feature – it’s huge. Reddit’s […] The post Why Your Startup Should Be on Reddit… appeared first on Paul Shapiro's Search Wilderness.
  • Hacking Your Blog to Help with Your Job Search

    Paul Shapiro
    19 Nov 2014 | 3:59 pm
    An old friend of mine, a prolific blogger, recently embarked on search for a new job. He was sending his resume a long to a handful of places and it was important to him that he be able to track which of them clicked through to his blog URL from his resume. It would act […] The post Hacking Your Blog to Help with Your Job Search appeared first on Paul Shapiro's Search Wilderness.
  • Get Back Some of That (Not Provided) Keyword Data with a Survey

    Paul Shapiro
    16 Nov 2014 | 6:31 pm
    When Google made the transition to 100% secure search, everyone lost their organic keyword data. (I’m sure you’ve heard this story before. I’ll stop there.) It hasn’t impacted me all that much, at least in the sense that I’m still able to grow my clients’ visibility through organic search just fine. Still, the data was […] The post Get Back Some of That (Not Provided) Keyword Data with a Survey appeared first on Paul Shapiro's Search Wilderness.
 
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    Small Business Online Marketing Tips with B. Mechelle Mauldin

  • Interior Design Marketing Strategies

    B. Mechelle Mauldin
    12 Jan 2015 | 5:16 am
    How to market your interior design businessIf you want to grow your interior design business, then you definitely need to use online marketing tactics to increase your visibility, boost your credibility, and drive more traffic to your site. Remember, promoting your brick and mortar business offline would simply not be enough. If you want to reach a wider audience, you definitely need to take your promotional efforts online.Tips in Promoting Your Interior Design Business Online Do search marketing. Search marketing refers to the process of improving your visibility and increasing traffic to…
  • How to Market Auto Sales and Auto Repair Businesses Online

    B. Mechelle Mauldin
    10 Dec 2014 | 6:02 am
    Would an auto sales or auto repair business benefit in promoting their businesses online? The answer is a resounding "yes". In fact, you definitely need to advertise your business online since most people are using the internet to get all the information they need – including where they can find the best auto sales and/or auto repair business in the neighborhood. Now that you know why you need to consider promoting your business online, here are some tips that can help you get started.Create your online hub. Let's put it this way. If you don't have a website, then you may lose most of your…
  • How to Market A Photography Business Online

    B. Mechelle Mauldin
    1 Dec 2014 | 1:33 pm
    Marketing your photography business online is relatively quite easy. Most people actually lovelooking at good photographs and would readily share them with their networks through email or on the social networking platforms they commonly use. So, how do you start harnessing the power of the internet in growing your business? Here are some tips that can help you get the results that you need.Create your online portfolio.You need to highlight your best works and feature them in your own website. For best results, you should also include details of your service and offer convenient options by…
  • How to Market A Construction and Architecture Business Online

    B. Mechelle Mauldin
    23 Nov 2014 | 3:18 pm
    Just like any other brick and mortar business, construction and architecture businesses should seriously consider building their online presence to cope up with the extremely competitive market. By promoting your business online, you can effectively increase your visibility, and draw in the clients you hope to attract. So now, the big question is - how can you effectively market your company online? Here are some tips that can help you get started.Get your own website. Your website will serve as your central hub in the online world so it should accurately reflect your company's personality.
  • Furniture Store Marketing Ideas

    B. Mechelle Mauldin
    22 Nov 2014 | 5:12 am
    Let's face it. A lot of people use the internet as a primary source of information. No wonder, they also turn to the internet when they are furnishing their homes and offices. Marketing your furniture business online makes a lot of sense since most people prefer to shop for furniture without leaving the comfort of their own homes. Taking this into consideration, are you now ready to start marketing your furniture business online? If so, here are some tips that you may want to consider to increase your chances of success.Tips for Promoting Your Furniture Business OnlineStart a blog. You can…
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    Undead SEO | Useful tools, techniques and thoughts for advanced SEO

  • SEO query string universal solution

    Evgeniy Orlov
    13 Jan 2015 | 1:43 pm
    URLs with query strings can be a real poison for a SEO. The main and mostly harmful damage untreated URLs with string query do, is a not calculable rise of amount of existing URLs with same content, HTTP answer code 200 and untreated indexing management, also called duplicated content. Another issue caused by query strings in URLs is overspending of crawl budget to URLs with query strings, which must be better excluded from crawling and indexing.On this way a site with untreated URLs with query strings gets on the one side such URLs into index, which don't belong here, on the other side the…
  • Freebase shuts down! Your free Google-proof way into Knowledge Graph closes at 31.03.2015

    Evgeniy Orlov
    19 Dec 2014 | 1:28 pm
    Everybody, who tried it, knows, whether it is possible and easy to publish an article about a business in the Wikipedia, specially if the business is far away from being in Fortune500, or Fortune 5k, or even Fortune 500k;) But small, local businesses, like individual entrepreneurs too, have an absolutely legit wish and need to get own websites into the Knowledge Graph...The only free, public way to create a Google-proof web entity is (not much longer) a Freebase entry. Well, smart people create at least 2 entries simultaneously: first for the person, and second for the business entity, with…
  • Facebook changed on last friday its ads targeting rules... and becomes doubtless moron champion

    Evgeniy Orlov
    22 Nov 2014 | 5:02 pm
    Earlier it was possible to target an ad audience only by interest, without be forced to select any other option. Since last Friday (even yesterday) one must select... "at least one country!!!" And the ad can be target to maximum 25 countries.So now, if one wants to target an ad to the whole world, not dependently from country, only on interest - one is forced to set up 8 ads instead of one, and select manually 196 existing countries.Is this now not ultramoronic? Read full article »
  • How to hide webpage parts from Google indexing

    Evgeniy Orlov
    20 Nov 2014 | 11:48 am
    Wishes and needs to hide webpage parts from Google indexing are common. Before i proceed, i make one thing clear:No tag can exclude webpage part from Google indexing!The silly advice about a snake oil named googleon / googleoff is mantra-alike repeated in the wild web. The repeating won't make it working: googleon / googleoff do their job only inside of Google Search Appliance environment, said John Müller of Google. Hope we closed this discussion once and forever.But don't worry! Believe it or not, i have for you whopping 4 workarounds, how to hide webpage parts from Google…
  • How to SEO long URLs

    Evgeniy Orlov
    1 Nov 2014 | 5:38 pm
    There are many meanings about the SEO impact of long URLs: they are good, or bad, or have no influence. Our questions in this article are:why long URLs occur,how to make long URLs short,The origins of long URLs are mainlythe wish to stuff URLs with keywords (both of domains and every single URL slugs),the necessity (or, to be honest, the wish too) to reproduce the site's structure in the matching URL's structure.Before we begin let us declare, what we mean as long URL: how many characters it must have to be named long? The longest URL in the Google's Webmaster Blog is 95…
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    eAskme | How to, Learn Blogging Online, Make Money Online

  • Interview with Maxwell Ivey from TheBlindBlogger.net : Journey of a Professional Blogger

    30 Jan 2015 | 8:45 pm
    Interviews are the great way to know person, his struggle, life journey and achievements. It make all of us strong and also give inspiration to create our own world of happiness.We have already published five successful and inspirational interviews in the series of Journey of a Professional Blogger, interviews on EASKME.com. Jeffrey Romano from WPlighthouse.comSteve Counsell from SteveCounsell.com, Alex Young from Smallbiztrends.com Interview with Paul ManwaringInterview with SefToday we are going to publish interview with a Well known Social Media person and professional…
  • Hostgator Review Shared Hosting Plan : 25% Discount on Hostgator Hosting

    30 Jan 2015 | 6:28 am
    Finding a reliable host can be a major problem. A bad host make your site go in doom, so it is important to have a best quality Web-host. I have already talked about one of BlueHost which is one of the best WordPress hosting service. Today I will share with you Hostgator Baby plan review.BlueHost Vs Hostgator Vs DreamhostSo let`s see about WordPress shared hosting plan.Hostgator Review Shared Hosting Plan : eAskmeOther people are reading : BlueHost Review Shared Hosting for WordPressHostgator Baby plan reviewHostgator shared hosting offers 3 different plans: Baby, Hatchling and Business plan.
  • How to Promote Affiliate Products On Your Blog

    30 Jan 2015 | 4:54 am
    Here at EASKME, I have already shared various ways for you to make money blogging. Affiliate marketing is one of the most important way to make money online. In Affiliate marketing, you just need to choose product, create product awareness, and if anyone buy product using your affiliate link then you will get a referral commission. In case if you are complete newbie to affiliate marketing, here are articles that will give you all the information’s you need to get started.    What is Affiliate marketing & FAQ     Affiliate Marketing Vs…
  • How to Get BuySellAds Approval for your Website

    30 Jan 2015 | 1:28 am
    If you have been reading my blog posts earlier then you may have seen my review about buysellads. Today I have decided to show you how to get BuySellAds approval for your blog.If you are new to BuySellAds then you should know that Buysellads abllo publishers or bloggers to sell advertisement spot to advertiser. Today I will discuss all points which will help you to get approval from BuySellAds.How to Get BuySellAds Approval for your Website : eAskmeOther people are reading : Google Adsense Alternatives for 2015Reasons why Buysellads will reject your blog :    BuySellAds focused on…
  • Android 5.0.2 Lollipop Problems Frustrating Nexus Users

    29 Jan 2015 | 8:41 pm
    Google has recently rolled out Android 5.0.2 Lollipop update to fix Nexus Lollipop problems. It actually fixed some issues and there is a BUT!. Yes even now Android 5.0.2 Lollipop problems have problem which are frustrating Nexus users.Android 5.0 Lollipop came with some massive changes to Android operating system. It the biggest Android update Google ever released. Nexus users has eagerly downloaded this update.Android 5.0.2 Lollipop Problems Frustrating Nexus Users : eAskmeOther people are reading : Google defends policy that leaves most Android devices unpatchedBut with new features,…
 
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    Submitedgeseo Blog - Search Engine Optimization Blog

  • Tips for Beginners to Become a Pro on WordPress

    Govind Agarwal
    29 Jan 2015 | 4:47 am
    Writing is something many people do on a daily basis. To give the content you write, a good platform, you can make use of WordPress. From being just a mere blogging platform in the past, it has now evolved into one of the most efficient content management systems. It works for everything from just creating a simple blog to building fully functional websites and mobile applications. The platform has gained huge popularity in recent years mainly due to its easy-to-use functionality and flexibility of features. Even though it is designed to be user-friendly, it could be a little tricky to…
  • The Best SEO Software & Service Provider Companies

    admin
    23 Jan 2015 | 12:29 am
    There are thousands of SEO companies numerous SEO tools on the web. When a customer sets out to find a service provider or a product for his or her search engine optimization needs, they are surely going to be confused with the options that are before them. Every company that is out there is eagerly looking forward to grabbing their market share and they are ready to do anything to achieve this goal. As a customer if you want to guard your interests, you need to make sure to screen your SEO companies carefully so that you enjoy good services and the best value for your money. Here are some of…
  • 3 Important Ways To Protect Your Website Against Google Penalties In The Future

    Govind Agarwal
    14 Jan 2015 | 1:30 pm
    Google penalties have cost thousands of webmasters several nights of sleep worrying about their lost ranking and business. As the saying goes “once bitten twice shy,” webmasters would like to be all the more cautious now not to elicit any penalties in the future. How to protect your website against Google penalties in the future after submitting your reconsideration requests and after completing all the cleanup work. Here are three important ways to protect your website. #1 Keep Your Link Profile Clean After Google’s efforts to clean up the web of spammy links many people wrongly…
  • Five Important Google Penalty Removal Insights

    Govind Agarwal
    14 Jan 2015 | 9:30 am
    Google penalty is never a welcome guest; all of us want to get rid of the penalty as soon as you realize that your website has been penalized. While Google penalty could prove to be the most trying period for your business and for your website, you could gain some great insights out of the entire process that will help you protect yourself from similar issues in the future. Here are few important Google penalty removal insights that every webmaster should pay attention to effective lift the penalty. #1 Reconsideration requests work. Most webmasters give up immediately when they see that their…
  • How will Google Tweak Search Algorithms in the Future?

    Vatsala Pisharody
    14 Jan 2015 | 3:05 am
    Brands are constantly putting in efforts to make their websites reach the top of search results and sustain their position there. They are always under pressure, worried about any upcoming Google algorithm update as this would affect their website. One point discussed quite often is whether Google will completely change the search algorithm or just refine the existing elements. The chances of refining seem to be higher than completely changing the algorithm as Google may not take the risk of making big changes to something that is already working in their favor. Some pointers suggest that the…
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    seo bounty

  • Optimizing Your Website’s URLs for SEO and Usability

    Richard
    15 Jan 2015 | 6:14 am
    While many webmasters neglect their importance, URLs are actually essential for improving the structure of your website both for the search engines and for Web users. Because URLs are displayed alongside search results in Google and other search engines, as well as when people share your content, it is important that they convey information about the content that they link to in as clear a manner as possible. User-friendly URLs rely on the careful use of folder and filename structures, and they are better for search engine optimization (SEO) too.   URLs which are excessively long and/or…
  • SEO Trends to Target for 2015

    Richard
    10 Dec 2014 | 12:36 pm
    Every year we attempt to pull out the crystal ball and determine the trends we expect to see in the coming year as far as Search Marketing is concerned. We feel it is helpful to know these trends in order to both plan for the future and for your current marketing. These are the trends that we see unfolding in the year 2015.    1. More original and timely content. I believe that the focus in 2015 should be heavily on on-site content especially that content that derives from your blog. While always a good indicator of a healthy website, Google will be looking to unique and timely content…
  • 4 Steps for Successful Keyword Research and Placement

    Richard
    20 Nov 2014 | 5:14 pm
    Keyword research is still a very important part of online content creation and web design, and it can translate into significant increases in traffic volume and conversion rates when you do it the right way. Part of the keyword research process includes what you do with your keywords once you’ve chosen them, which means there’s much more to the end-to-end process than spending time analyzing popular trends and basing your keyword choices on those trends.   Step One: Defining the Focus of Your Content Whether you have a website with hundreds of on-site pages or you just have…
  • 5 SEO Metrics You Should Monitor to Maximize Success

    Richard
    20 Oct 2014 | 12:13 pm
    Getting ahead in SEO is all about testing. Once you’ve got the basics in place, you need to track the progress of your efforts constantly. Google’s algorithms change frequently, and you need to know if what you’re doing is currently effective. Google Analytics is a great way to keep track of SEO metrics. Let’s discuss some of the reports that Google Analytics gives you.   1.       Traffic Sources This one is self-explanatory. It shows you the where your visitors are coming from, and how they managed to find your website. This report is a great way to see…
  • 13 Reasons Your Small Business Needs a Social Media Presence

    Richard
    22 Sep 2014 | 12:08 pm
    Small businesses often struggle with cost-effective marketing and development, though many overlook the most efficient, inexpensive method of reaching new and current customers: social media.  It’s free to join all of the major social networking sites.  It’s relatively easy to set up a profile and start interacting with your customers.  Social networking can provide the bridge between your business and the audience you want to reach without a huge investment of time or money.  Need more proof?  Here are 13 reasons your business should be utilizing social media. 1. Everybody…
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    Seo News Portal

  • Understanding Viewability and Its Role For Link Acquisition

    Aidan Payten
    12 Jan 2015 | 12:15 am
    Google has reported recently that more than 56 percent of its promotions are not measured as “visible” – which means that more than 50% of all advertisements purchased through Google are never seen by human eyes. As indicated by Google’s blog, factually a very small number of publishers are responsible for making this figure so staggeringly vast, yet the normal viewability of publishers is just 50.2 percent. However what does Viewability mean? As indicated by Digiday: Viewability is a web promoting metric that expects to track just impressions that can really be seen by…
  • 5 Effective SEO Strategies For 2015

    Aaron Buxton
    1 Jan 2015 | 2:22 am
    Thanks to Google and its algorithms that were continuously updating in the year 2014 and leading to the panic among some research marketers you could have dread among many more. Now when Google has been always on a mission that they want to reduce the visibility of low-value pages, especially those which are over optimized for your keywords, it looks like that there are hardly nay optimization techniques that have been left and will not get you dinged? But there are some strategies that will definitely work in the year 2015. Here we are discussing how to remain friends with SEO and Google’s…
  • How Can You Avoid Content Marketing Spam?

    Patrick Dawes
    28 Dec 2014 | 11:50 pm
    With the coming year 2015, we are entering the into the year of content and SEO prediction, theory and forecast and yet there are many businesses that still do not understand the quality of the content for SEO and it does not always go well for long term brand health and that is without any process, ownership, culture and accountability content scale will definitely fail. 1.       Do not Create Spam Content If we go back to the year 2012, you will see that as the SEO business has changed, and content advertising turned into a point of focus, Google change drove numerous SEO experts to…
  • 3 Super Awesome Ways Google Has Saved SEO

    Olivia Gocher
    24 Dec 2014 | 10:19 pm
    One of the major aims of SEO is to improve the search engine rankings of any business and attracting more and more visitors. Performing SEO needs a person to be skilled, well versed with marketing skills, writing, technical skills and lots more. You have to keep that eye with you that could judge the issue within seconds. Everyday there is a new change with SEO techniques. Hence it is very important for an SEO person to be able to work in a number of different situations, with rules, without rules and lots more conditions to fulfill. Google is now the only judge who decides the value of your…
  • Does SEO Improves or Degrades the Content Quality?

    Kayla Corlette
    22 Dec 2014 | 10:10 pm
    Whenever I have to write some SEO related content I always feel like writing something creative and unique but then when I realize that I have to fix a number of keywords in my content I feel like these keywords will degrade the content I have to write. By focusing on search engines but not on users, SEO is polluting the web and is making everything less relevant. Well this is something people are actually talking about SEO. But after analyzing a lot finally I made out with the points that prove that SEO only improve content but do not degrade the content quality. Let us find see how:…
 
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    Advante360-SEO

  • Combining Your PPC & SEO Strategies

    30 Jan 2015 | 9:55 pm
    Many companies are torn between a Search Engine Optimization (SEO) or pay-per-click (PPC) strategy for their business.SEOSince early 2012, there have been many questions surrounding the SEO world with Google algorithm updates, such as Penguin, threatening websites and instilling the fear of consequence for utilizing "risky" SEO tactics.Looking at ranking in the Google organic search results today - everything is centralized around TRUST. You must be ready to show Google your website can be trusted, and that you are staying within their quality guidelines. And you, as a business, have to…
  • Google Trash Can Recover Your Deleted Analytics

    29 Jan 2015 | 10:00 pm
    A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Today, Google launched "Trash Can," which allows users to undo deletes in Google Analytics. Trash Can is a safety net that saves information each time users delete a view, property, or account from Google Analytics. To use Trash Can, Analytics users simply select an account from the Administration tab and click the Trash Can icon. Then a list of deleted information appears, and users simply check off the information they want reclaimed and hit restore to return the…
  • Negative Keywords Geek Out: Proactive and Reactive Approach

    29 Jan 2015 | 9:55 pm
    In my recent post on SEW, "5 AdWords Optimization Checkpoints You May Be Missing," I mentioned negative keywords as a critical checkpoint since they are not very visible in the AdWords interface. In fact, they are sometimes forgotten about. Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack. One concern and case for a negative plan is that now, AdWords matches close variant queries with exact match and phrase match keywords, so they can be triggered…
  • What to Do When Your Organic Landing Page Isn’t the Optimal Page

    29 Jan 2015 | 9:42 pm
    Ten years ago, maybe even five years ago, traffic was the only metric SEO professionals were responsible for. The industry was new, we were still figuring out what we doing, and candidly our stakeholders didn’t know any better. The industry is nothing like that now. We’re better equipped at understanding algorithms, users are savvier with search engines, and stakeholders demand more and better data. Now, SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when…
  • Big Digital Marketing Resolutions For 2016

    29 Jan 2015 | 9:28 pm
    According to columnist Alistair Dent, it's too late to plan for this year -- so get a head start on planning for the next.I know what you’re thinking: This seems a bit premature. A 2016 article at the start of 2015? It’s not a typo, though, and it’s deliberate. There are copious 2015 planning articles circulating at the moment — but if you’ve not started planning for 2015 yet, then you are probably too late to do anything big. Sorry. And “big” is what I’m talking about here. What large-scale tasks do you need to complete in order to take advantage of everything that’s…
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    eMagine's B2B Blog

  • Marketing Lessons From The Super Bowl: 4 Ways To Win The Digital Game

    Emily Ahlbum
    29 Jan 2015 | 6:43 am
    Ahhh, it’s our favorite time of the year – Super Bowl time! The big game is this weekend and we can’t wait to sit back, relax and watch the New England Patriots kick some you-know-what. Oh, and let’s not forget about the main attraction – the commercials! Those ever-so-anticipated 30 seconds of fame that advertisers spend millions of dollars on each year to win over the hearts of viewers across the world. Sounds a bit familiar for us digital marketers, don’t ya think? No? Well… Despite the longer conversion funnel on the B2B battlefield, online marketers are still limited on the…
  • 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing

    Leah Yount
    28 Jan 2015 | 1:59 pm
    If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s finest problem-fixers. Stay above the fray. Instead of avoiding political fray as Pope & Associates advises, strive to avoid falling prey to quick fixes for your struggling online marketing campaigns. This includes considering any black-hat or shady SEO practices, paying for low-value keywords just to hurt a competitor, or launching deceptive marketing messages (i.e. Fill out this…
  • Hot New Health Trend: mHealth Wellness Wearable Devices

    Emily Ahlbum
    27 Jan 2015 | 8:23 am
    While our blog is usually focused on B2B online marketing, today I decided to shake things up and talk about a digital trend all healthcare marketers should keep their eye on… Right now, health-tracking devices are all the rage.  Take a look around. I bet there’s someone around you who is wearing some sort of wearable, from a skinny fitness band to an exclusive SmartWatch. What was once considered a consumer fad is rapidly turning into an enterprise phenomenon. While the advancements in wearable technology have the potential to disrupt every industry, however one in particular will…
  • 2015 Resolution Series: Prioritize Team-Building & Bonding

    Allie Viau
    26 Jan 2015 | 9:55 am
    As you may have heard, eMagine’s Digital Marketing department has big plans for 2015, and we’re kicking off the year by sharing some of our team’s resolutions. We’re already a pretty close-knit team, despite the fact that one of our team members works in the Florida office (Will I ever meet you in person, Leah?!). However, we are always looking for ways to improve and grow, so one of our resolutions for this year is to make team-building and bonding priority. – Allie Viau, Digital Marketing Strategist & SEO Specialist  Why? We believe that friendships and open communication…
  • Is Email Marketing Really Dead?

    Emily Ahlbum
    22 Jan 2015 | 8:49 am
    I often get asked whether or not I believe email marketing is really dead. My first thought (accompanied by an exaggerated eye roll) is: unfortunately, no. While I do believe email itself is still well alive and kicking, I am convinced this type of marketing is definitely dying down. With such an increase in creating a personalized user experience, it’s hard to imagine mass email marketing thriving much longer. In just the past holiday season, how many of you were bombarded with useless, irrelevant emails that claimed, “you may be interested in this…”? Now, how many of those emails…
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    online super ninja

  • Instagram for Businesses

    Beth Lawton
    25 Jan 2015 | 6:30 pm
    When news broke in December that the photo-sharing app Instagram received a $35 billion valuation from analysts at Citigroup – up from an earlier estimate of $19 billion – a lot of jaws dropped. (“We need to come up with an app,” my husband said.) The valuation made Facebook’s acquisition of Instagram in 2012, for just $1 billion, appear “prescient,” The New York Times’ Dealbook reported. With Instagram reporting more than 300 million monthly active users sharing more than 70 million photos and videos daily (according to Instagram), many businesses are taking another look…
  • How do you measure, measure a year?

    Raylee Melton
    21 Jan 2015 | 4:19 pm
    Five hundred twenty-five thousand six hundred minutes Five hundred twenty-five thousand moments, oh dear Five hundred twenty-five thousand six hundred minutes How do you measure, measure a year?  Website Traffic! With 2015 now arrived it is an excellent time to review your marketing plan. This data will start to show you a picture of your business and your revenue. The more website traffic that you bring in the more sales you will bring in. Depending on your industry and who your clients are this information will allow you to scale up your staff, inventory and work on the slow times of the…
  • How to Use Twitter to Test Ads Before You Invest

    Josh Light
    15 Jan 2015 | 6:37 pm
    Most people think of Twitter as a place to blast their marketing messages. Some people think of Twitter as a listening tool. Few people think of Twitter as a place to test advertising. In this article I’ll teach you how to use Twitter to test your digital advertisements before you invest a single dime. How to Track Twitter Traffic Before we jump into how to use Twitter for testing advertising, we need to understand how to track traffic coming from Twitter. Why is tracking traffic important? Let’s say you’re trying to promote your blog with three different Twitter accounts. Google…
  • 3 Seriously Overlooked Factors For Building A Good Twitter Following

    Reginald Chan
    13 Jan 2015 | 8:03 am
    Everyone wants to have more Twitter followers simply because it is an excellent way to build credibility. After all, social proof is very important especially when you are in the industry of building trust. In terms of psychology, having a much bigger follower count usually portrays an influencial state. While you may easily double or triple your Twitter followers overnight thanks to Fiverr services, we are in the business of building an avid human following scenario. Another huge advantage of having legit followers is that with the right techniques, you can easily grow your website traffic…
  • I don’t need to know what you had for lunch

    Steve Jones
    11 Jan 2015 | 10:45 pm
    You all probably know that Katy Perry has 58m followers on Twitter, with over 30,000 new followers a day.  I know you’re interested in hearing that the latest x-factor wannebe has always dreamt of being a singer or what costumes the stars of strictly will be wearing come Saturday night.  How can you possibly not want to know what your favourite superstar is planning to eat at lunchtime? Facebook has around 1.2billion users, Tumblr and Instagram are grabbing more and more of the limelight.  People follow and share an immense range of often strange and irrelevant things on the internet. …
 
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    Clear Sky SEO

  • 4 Ways to Revamp Your Content Marketing Strategy in 2015

    Lola Colums
    30 Jan 2015 | 8:57 am
    If you are an online marketer, or business owner who manages your company’s content marketing strategy—the New Year is an excellent time to consider a few ways you can improve upon your current online success. What you want to look out for are areas to you can expand your attention, areas you should spend less attention—and the latest content marketing trends you should try. Below are four ways you can revamp your small business content marketing strategies in 2015. Content Distribution Should Be Increased The New Year is an excellent time to search for additional places to distribute…
  • Internet Marketing Trends to Lookout for in 2015

    Lola Colums
    26 Jan 2015 | 8:56 am
    Small businesses everywhere are searching for budget SEO services. If they’re not searching, they better start: SEO is still king of internet commerce. However, just because it’s king doesn’t mean its reign isn’t without alterations. In fact, 2015 will see SEO change, forcing those who engage in it to change as well. SEO Will Become More Technical The SEO technology will get even more technological in 2015. According to Forbes, SEO and content marketing – routinely used as interchangeable terms – will begin to separate from each other. SEO will start to encompass more technical…
  • Creating Content For Your Website

    Lola Colums
    10 Jan 2015 | 12:00 pm
    When constructing a website, it is vital to spend time on quality content creation. Google rewards websites with in-depth, high-quality content. To reach this level of content quality, companies must spend time working on an SEO content marketing strategy. An SEO content marketing strategy includes creating both primary and supporting content that is interesting and engaging to readers. Primary Content A good website will have primary content that includes relevant keywords and serve as “landing pages” for your website. The supporting content matches the themes created with the primary…
  • Tools to Boost Your Business’s Social Media Efforts | White Paper

    Lola Colums
    5 Jan 2015 | 1:04 pm
    If you’re a small business owner, it is highly important that you use social media to your advantage. Not only will social media help you better interact with your customers, but your social networks can actually be used to extend the reach of your business and build brand authority. While most businesses try to manage social media on their own, the truth is that social media in itself is a full-time job. Making sure that your brand is accessible 24/7 is no easy task for one person. Luckily for business owners, there are several tools that a business can look towards to help them manage…
  • Utilizing Web Design to Increase Your Conversion Rates

    Lola Colums
    5 Jan 2015 | 11:59 am
    Your website’s navigation plays an important role in your SEO strategy. Simple things like the colors, fonts, layout, graphics, videos, images, and calls-to-action all help to boost conversion rates for your website. How can you create a website that flows together effectively to bring about conversions? Successful website design is created in a way to offer your website visitors the best experience possible. For your website to generate the right results, there are three key elements you must adhere to; cohesive look, conversions, and a clear brand identity. Effective Website Design For a…
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    liberonet.co.uk

  • Prestashop Cloud vs Prestashop Download: What’s the difference?

    Daniel Pala
    16 Jan 2015 | 8:45 am
    Today, Prestashop announced a huge update to their services (and a very sleek-looking redesigned website!).In addition to the free, downloadable E-commerce software, Cloud services have been released! As an official Prestashop agency, we’re very excited. In line with this, the pre-existing services have been renamed Prestashop Download, and the new, cloud-based E-Commerce store hosting services are called Prestashop Cloud.We’re fans of the Prestashop system already. We love it, as developers and web designers, for many reasons, including Amazon integration and the massive range…
  • Christmas SEO

    Daniel Pala
    18 Dec 2014 | 7:06 am
    ‘Tis the season to be jolly, it’s also the season where marketers struggle the most to get their clients products on first page of Google, Yahoo & Bing. Whats so important in having a right approach to SEO during the Christmas holidays? Sales of-course. If your clients get sales, they are happy thus you are happy (not to mention well fed).What is the trick for a successful Christmas SEO campaign though? Continue reading and you may just find out! In this article I will help you get the best out of your SEO strategy and tailor it towards the holiday season. You will learn what…
  • Is your website ready for Christmas?

    Mark Byrne
    28 Nov 2014 | 8:42 am
    It’s that time of year when online stores can boost their sales by a huge amount, aesthetically please your customers by adding a little bit of Christmas cheer to your website. We have recently done this for one of our clients, Expression Blinds. See how just a little bit of creativity can go a long way!The post Is your website ready for Christmas? appeared first on .
  • PrestaShop US Training

    Daniel Pala
    10 Nov 2014 | 7:19 am
    Our first PrestaShop Certification training to the US has been presented. No hiccups other than consuming lots of coffee! We have had some fantastic response and feedback from attendees and we want to keep this up for future events.PrestaShop is growing rapidly, hop on the train while you still have time!Late night in the office as Mark Byrne gives Prestashop certification training to US web agenciesA photo posted by Daniel Giovanni Pala (@pala.daniel) on Nov 11, 2014 at 11:07am PSTThe post PrestaShop US Training appeared first on .
  • Back End Web Developer Full Time Position

    Daniel Pala
    8 Nov 2014 | 3:54 am
    This position is a great opportunity for a talented web developer to join a fast-expanding creative digital agency at the base of our operations in Warrington.Working in our new office conveniently located just outside the centre of town in Latchford, just a short distance from the two railway stations and bus stations.We are looking for an enthusiastic, creative web developer to join our fast growing digital team. Joining our already strong team you will be developing high quality websites and commerce solutions for new clients as well as developing the websites of current clients.Proven…
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    Internet Marketing Reach

  • Choosing the Right Focus Keywords

    Jen Corre
    22 Jan 2015 | 6:03 pm
    Search engine optimization (SEO) is processual. Nevertheless, SEO consulting services usually start with a keyword research. Keyword research is the practice of finding and determining search terms that users are actually searching on search engines. Contents containing the right focus keywords can increase a website’s searchability and thereby findability. What is the right focus keyword and how to find them? Yoast – the famous WordPress SEO plugin – offers some answers.   1) Choose focus keywords used in actual searches Keywords will give you lots of ideas on what to write about.
  • 2015 Facebook Marketing Changes and Their Impact on Small Businesses

    Jen Corre
    21 Jan 2015 | 7:47 pm
    Facebook announced in November 2014 an update to News Feed. Any digital marketing agency can safely assume that Facebook only wants to make the network a much better place for both individuals and businesses. As with any change, however, there will be winners and losers. For this change, the startups and small businesses could be at the losing end. Let’s examine the changes and how small-scale businesses may triumph over them. Facebook founder and CEO Mark Zuckerberg discusses News Feed changes   Facebook marketing changes in 2015 Based on a survey conducted by Facebook itself, it…
  • How to Win More Readers?

    Jen Corre
    6 Jan 2015 | 9:56 pm
    Do you ever wonder why your blog is receiving too few readers? Perhaps, you are falling short in the marketing department. Your job as an SEO specialist whether you are working as a freelancer or for an Internet marketing agency is far from being over after hitting the publish button. Nope. It is a must to promote your blog to win more readers. Here’s how.   Social media outreach What better way to promote strategic contents than doing the social media? Social media is both powerful and instrumental in getting contents right in front of the right audience at the right time and using…
  • The Best Features of a Real Estate Site’s Homepage

    Jen Corre
    17 Dec 2014 | 7:56 pm
    The goal of every real estate web design is to make more business. As such, the site must be working in the favor of its owner 24/7/365, marketing the brand and capturing leads. Before you think about conversions though, any real estate website must be able to help the consumers in finding the property they need and want that is within their budget and in answering the questions in their mind. All of these must be apparent on the homepage. Here are some of the features that should be evident on a real estate site. Remember that it is all about the user experience (UX). Disclaimer: We are not…
  • Social Media Etiquette We Often Forget

    Jen Corre
    17 Dec 2014 | 12:06 am
    Common sense should dictate the way we should interact with the Internet. Unfortunately, even an Internet marketing agency can sometimes forget. For one, bad manners and poor behaviors proliferate in various social media sites. The worst part is, they are even committed by legit businesses. We need to think more before we click.   On LinkedIn LinkedIn has: 120 million active users daily 63% female users and 37% male users 1.2 million products and services featured on Company pages LinkedIn is a professional platform. So, as much as possible, your updates should be purely related to your…
 
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    Refresh World

  • Blogger Privacy And Pemissions

    Deep Kumar
    10 Jan 2015 | 11:17 pm
    Hii Everyone today i am here with my new post about Blogging.Blogging is an popular process in Today's world of internet.But their is so many techniques that makes the blogging more easy,simple,unique and private also.Today i will also discuss a technique that makes blogging private.Everyone know that our blog is by defaullt public,means anyone can read it on the internet.But if you want to make it private then blogger also provide this option for you.For this you can simply follow these steps:Step-1:-Login to your blogger account.Step-2:-Go to your blogger Dashboard > Settings >…
  • Post on Blogger By Simple Send An Email

    Deep Kumar
    3 Jan 2015 | 11:28 pm
    Hiii Welcome all of you my new blogger page "Blogging Techniques" .Today i am here with my new blog post that is on blogging.In early in the morning when i log on my blogger profile for posting a post then i found this amazing Blogging technique for post on blogger.By this simple technique we are able to post on blogger by only send an email to your blogger email.For this simply follow these steps:Step1-Login to your Blogger Account.Step2-Go to Your Blogger Dashboard  > Settings.Step3-In Settings click on Mobile and email.Step4-Click on Posting using email.Set you email address and…
  • Whatss App Start New Feature "Read Receipt"

    Deep Kumar
    7 Nov 2014 | 7:35 am
    Hii Everyone today i am again here with my new post.Last time i have discussed about Whatss App voice calling feature that will comes in next year.Today i talking about again world's famous messaging app Whatss App.In early morning when i open my whatss app i send a message to my friend and i found a blue tick marks sign next to message i was little confused.After i search on Google then i found that Whatss App add a new feature in their service that called "Read Receipt",this feature indicates every whatss app user that the recipient has seen the message or not.In earlier version of app it…
  • Whatss App Launch "Free Voice Call Feature" In 2015

    Deep Kumar
    1 Nov 2014 | 9:16 am
    Hii Everyone i am after a long time, today coming with my new post that is related with World's famous instant messaging app called "Whatss App".Last month a news come about Whatss app that Whatss app soon comes with new feature allowing users to be able to call for free but for now this facility will take time.The company says it plans to launch this feature has been postponed for some time.Whatss App says that company seeks to launch this feature at the end of this year  but now it will be presented in first quarter of 2015 because some of the company behind this technique is reported…
  • MIcrosoft to end Windows XP Support

    Deep Kumar
    10 Mar 2014 | 2:26 am
    Today i am here with my new post that is totally based on Windows XP.Microsoft support windows XP from 12 years.From 8th April Microsoft stop this support.If your computer's O.S.[Operating System] is Windows XP then be careful.If you got a virus in Windows XP you will not get help from next…
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    EPIC Creative

  • 5 Tips to increase user engagement in your website

    epicad
    29 Jan 2015 | 4:43 am
    A website’s primary purpose is to attract more customers and to increase sales. So if your website is missing something that is important to your customers then you can miss a lot of sales. So here we discuss what your customers can expect from your site: Why your customers can choose you why not others?Continue reading →
  • How to Determine the Cost of SEO- An Overview

    epicad
    25 Jan 2015 | 10:32 pm
    The most frequently asked question about Search Engine Optimization? How much you charge for SEO services! The most important factor of any service is the cost associated with it and the same applies to SEO. As there is no fixed criteria to define how much a company should pay for the search engine optimization servicesContinue reading →
  • Hiring SEO Experts in Dubai to Get Top Positions in SERPs

    epicad
    21 Jan 2015 | 11:51 pm
    Partner with UAE’s leading SEO Company Epic Creative Digital Solutions for the best results Achieving top position in any search engine is not an easy task especially if the keywords competition is high but not impossible. There are certain techniques which are already mentioned in the Search Engine Optimization guidelines and if those rules areContinue reading →
  • Web Design Cost in Dubai is Still Reasonable – Check Prices

    epicad
    19 Jan 2015 | 10:35 pm
    What will be the cost of designing a website? The first question that will be asked. How much do you want to pay? Of course you have a certain budget for it but do you think is it possible to get a great looking website paying less. Definitely it is difficult to answer. There mayContinue reading →
  • Digital Offset & Screen Printing in Dubai

    epicad
    19 Jan 2015 | 3:25 am
    What do you want to print today? So you already have decided what to print but don’t know whether to use Offset technology, Digital or Screen Printing method? Then this article is exactly for you. Printing technology has made life so easier that it has become one of the basic needs of every business nowadays.Continue reading →
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    Six Degrees Digital Media

  • Start 2015 Off Right with 5 Steps

    angmoore
    30 Jan 2015 | 10:05 am
    Everyone wants to have that little boost in their business that gets them just that far ahead of the competition. But what can you do to get that one-up? Casie Gillette from Search Engine Land says, “We have to use our learnings and data to adjust our strategies and make the site better. So, as we […] The post Start 2015 Off Right with 5 Steps appeared first on Six Degrees Digital Media.
  • Business Owners Beware of this Google Scam

    angmoore
    23 Jan 2015 | 10:04 am
    Seems like no place is safe anymore. There is always someone trying to make a fast buck and others who just seem to get their kicks from doing something “just because they can”. If you’ve gotten a postcard that “appears” to be from Google in the mail, think twice before acting on it. You might […] The post Business Owners Beware of this Google Scam appeared first on Six Degrees Digital Media.
  • The Top 10 Google Takeaways from 2014

    angmoore
    16 Jan 2015 | 10:20 am
    Generally the end of one year and the beginning of a new one prompts reflection on what has transpired over the last 12 months. In normal every day life, up are likely to have had  some major and minor changes in your personal like.  When it comes to the online world, that’s an understatement. Between […] The post The Top 10 Google Takeaways from 2014 appeared first on Six Degrees Digital Media.
  • What You Need to Know to Get Google to Notice Your Site

    angmoore
    2 Jan 2015 | 5:12 pm
    Perhaps you are curious as to why Google gives more love to some web pages over others. Here is a great Infographic from Quicksprout that explains it. Courtesy of: Quick Sprout The post What You Need to Know to Get Google to Notice Your Site appeared first on Six Degrees Digital Media.
  • 5 Tips For Social Media Marketing

    angmoore
    23 Dec 2014 | 9:38 am
    5 Tips for Better Social Media Marketing Social media marketing can help elevate your audience and customer base in a dramatic way. But getting started can be challenging. Here are 5 tips to keep in mind when working on your social media marketing strategy: Listen Read your target audience’s online content and join discussions to […] The post 5 Tips For Social Media Marketing appeared first on Six Degrees Digital Media.
 
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    First Page Ticket » Blog

  • Trends That Will Dominate the SEO Industry in 2015 – Part 2

    Samuel
    6 Jan 2015 | 3:23 am
    SEO Trends 2015, Part 2 2015 has finally arrived, and every industry is preparing to welcome the changes that will be spotted this year. Well, SEO and online marketing, being two of the most diverse fields of expertise, are expected to go through a lot of transitions in 2015. Businesses can explore their potential and reach their objectives by focusing on these two aspects of marketing. However, knowing what strategies will work this year, and what tactics will fail is crucial. In the previous blog, we had discussed about the top SEO trends that will most likely dominate the SEO industry this…
  • Trends That Will Dominate the SEO Industry in 2015

    Samuel
    30 Dec 2014 | 4:58 am
    SEO Trends 2015 As a professional in the field of search engine optimization, you must already know how diverse this field is. The basic rules keep changing every now and then with every little update of the search engine’s algorithm. So experts need to redefine their strategies and come up with new tactics more often than one might think. In order to stay at the top of your game, you would first need to know which strategies will work in the upcoming year and which ones will not. So, before you sit down with your team and discuss the SEO plan for 2015, make sure you take a look at the top…
  • Facebook Graph Search Update on Mobile – Find Posts Using Keywords

    Samuel
    10 Dec 2014 | 6:07 am
    Do you wish finding people and posts on Facebook were easier? Well, with the launch keyword search, the popular social media network is finally getting serious about search. Nearly two years ago, the “My friends who…” semantic was released, and that made finding people, photos and places easier. And now about 2 years later, Graph Search is being made available on iOS. The new Graph Search feature allows users to dredge up the old News Feed posts made by friends. Rousseau Kazi, product manager at Facebook, has revealed that users can now rediscover experiences, thoughts, and memories…
  • The Internet Marketing Domain Has A Lot To Offer: Are Small Business Owners Listening?

    Samuel
    7 Nov 2014 | 9:15 am
    This is 2014 and the first word that ticks you is ‘technology’, roaring high in every domain. Are you in the lookout to make your small scale business blanket your target market; maximize its reach towards its target audience? As a small scale business owner, it is not only the dearth of budget which should make you hit the ‘panic’ button.  It is not only your budget that can determine your business success, get your marketing brain at work, which will let the marketing superhero to come out and make things work for you! Start with research When you have decided your area of…
  • SEO Copywriting Building up its Importance

    First Page Ticket
    4 Apr 2013 | 8:32 am
    SEO copywriting may be defined as the procedure of writing the copy of a website so that it flows and appears well in front of a page viewer and features certain selected keywords and phrases which the site owner wants to optimize so as to make the website rank high. SEO copywriting has conventionally been about optimizing the web page copy by targeting certain keywords and phrases in relevant densities and frequencies. Search Engine research shows that around 85% of the entire factors determine how a web page is ranked in Search Engine and it is also based on stuffs which occur off the page…
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    CallRail » Blog

  • Record Outbound Calls with Your Tracking Numbers

    Erica Campbell
    23 Jan 2015 | 12:24 pm
    Last June, we introduced Outbound Call Tracking, enabling you to quickly respond to inbound phone leads using your tracking phone numbers. Now, we’re giving you even deeper insight into those outbound calls, allowing you to better monitor your lead follow up process with Outbound Call Recording. Get Full Circle Quality Assurance Outbound call recording means you’ll no longer be in the dark on how outbound calls are handled by your support and sales teams. You can use your call tracking phone numbers to place outbound calls to any phone number – so whether your following up…
  • Send Outbound Texts with Your Tracking Numbers

    Erica Campbell
    14 Jan 2015 | 7:14 pm
    Last May, we introduced the ability to receive and reply to text messages through your CallRail dashboard. Now, with our updated text messaging feature, you can initiate text messages using any of your tracking phone numbers. Start Sending SMS Messages Click the ‘bolt’ icon to go to the ‘Real Time Interactions’ section of the dashboard, then go to ‘Texts’ to access your SMS Messages. Choose the company you’d like to send a message from, then click the ‘Send a Text Message‘ button under the company and numbers drop down. This will…
  • CallRail’s Funding Highlighted on Atlanta Tech Edge

    Erica Campbell
    12 Jan 2015 | 9:58 am
    CallRail’s funding announcement was highlighted on this week’s episode of Atlanta Tech Edge. The funding begins the new year on a high note, enabling us to focus on aggressive growth in the months to come! Get more details on CallRail’s funding, here.
  • CallRail Raises $1.9 million in Series A Funding

    Erica Campbell
    6 Jan 2015 | 7:49 am
    CallRail today announced that it has closed $1.9 million in Series A funding. The funding will be used to help scale sales and marketing as well as more aggressively advance the company’s product roadmap. The investment was led by Wain Kellum, former CEO of Vocalocity, an Atlanta-based provider of Internet-based phone systems to small business that was acquired by Vonage Corp for $130 million in 2013, with participation from successful technology entrepreneurs including Reggie Bradford, Tycho Howle, Jim Armstrong, and Todd Belfer. “The funding is a vote of confidence in the vision of…
  • Call Tracking: The Key to Conversion Optimization

    Mark Sullivan
    5 Jan 2015 | 12:20 pm
    Growth of technologies that track phone calls, along with Google’s announcement into the arena, is causing several major changes in the world of search engine marketing. Systems that measure inbound phone calls, are an old technology undergoing a major renaissance. The meteoric rise of the smartphone, the ever-mobile customer, and click-to-call are creating a surge of inbound phone calls that smart marketers are tying back to their origin. Many search engine marketers have become so invested in tracking AdWords spend and clicks that they have completely overlooked the financial impact of…
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    My Site - Blog

  •                        seo marketing services

    8 Jan 2015 | 12:45 am
    Oval Technologies is one of the best Web Development Company that focuses on various activities like web designing, web application development, online forum, portal, CRM, CMS, e-commerce, Search engine optimization, Article marketing, Social media marketing, Content writing.        We follow certain strategies during our work and aim at providing innovative and quality services to our clients to obtain client satisfaction. We aim at being the top Website designing company by focusing on continuous growth without compromising with the professional ethics for…
 
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    Broke Bloke Blogs

  • 10 Tips to Increase Blog Engagement Through Comments

    Broke Bloke
    30 Jan 2015 | 6:36 pm
    Blog engagement is an essential aspect for bloggers who are looking to build a community around their blog. Commenting and engagement was very popular or is still popular with forums. However, that does not mean that you cannot get readers to engage on blogs. It takes a little more effort to get readers to comment […]
  • 5 Tricks to Writing Blog Posts in Record Time

    Broke Bloke
    29 Jan 2015 | 5:46 pm
    Ever been in a situation where you sit down to write and nothing pops in your head? Having a writers block? Don’t know what to write about anymore or may be you feel that you have exhausted all avenues of topics to focus on. After blogging for some time it can get to you. You […]
  • 5 Steps to Generating High Quality Leads

    Broke Bloke
    27 Jan 2015 | 5:51 pm
    One of the most important lessons I learned as a blogger is about building a list. You might have heard the following phrase. The money is in the list. That is true, only if you have a high quality list. List building is a blogger’s way of referring to lead generation. Once you are able […]
  • LinkPatrol Helps Find, Fix and Get Rid Unwanted Outbound links

    Broke Bloke
    26 Jan 2015 | 4:55 pm
    Do you have an old website with hundreds or thousands of articles and external links ? Is your site affected by Google’s Penguin? Are you worried that your website contains links passing critical link juice to bad or spammy sites? If you, like me, have scoured the web for free plugins, or cheap web services […]
  • 4 Simple Tips to Improve Your Blog Conversion Rate

    Broke Bloke
    25 Jan 2015 | 7:28 pm
    Bloggers and businesses alike are constantly looking at gaining new clients be it from offline business or from the web. With the online marketing boom, businesses are constantly trying to figure out what is it really they need to do to get more clients than their competitors. While businesses and bloggers try to understand the blogging and […]
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    Four Dots

  • 7 SEO Mistakes That can Hurt your Business

    Radomir Basta
    18 Jan 2015 | 11:56 pm
    “SEO is a field that changes over time, and the most successful SEOs embrace change and turn it into an opportunity.” The 2010 quote by Matt Cutts was an early implication of the extent to which the search ecosystem was bound to change over the next few years. Indeed, the field kept developing, always raising the bar for content quality and online marketing innovation. Correspondingly, as search algorithms advanced, webmasters and their client companies needed to rethink most of their strategies in order to climb the SERP ladder. Considering such a rapid pace of change, it is easy to see…
  • Build it and Make them Come: SEO Guide for Small Businesses

    Radomir Basta
    11 Jan 2015 | 7:37 pm
    Much like most other website marketing strategies, SEO is a process rather than a set of rules. This is especially true in recent years when most marketers have started focusing on content value rather than the number of backlinks. With SEO past its infancy phase, creativity and research are the main determinants of successful online exposure development. When combined with other website marketing strategies, SEO brings not only traffic, but also increased conversion rates and this is probably the main reason why businesses keep exploring this field. In the realm of small businesses, advanced…
  • Inbound Marketing Strategies for a Holiday Campaign

    Radomir Basta
    31 Dec 2014 | 10:06 am
    Our way to help you with organizing holiday campaigns trough easy to scan infographic  with some basic strategies and ideas  for  proper holiday inbound marketing campaign. We colored it in Christmas colors as well. Happy holidays guys The post Inbound Marketing Strategies for a Holiday Campaign appeared first on Four Dots.
  • Redefining Google Search for 2015

    Radomir Basta
    30 Dec 2014 | 7:29 am
    With another year of accelerated digital development behind, the search ecosystem hardly resembles what it used to be only a couple of years ago. Looking back at its initial stages, one can easily identify the major updates that defined how webmasters should approach the practice in the years to come. Clearly, the greater the number of companies that explore SEO opportunities, the more sophisticated Google’s algorithm becomes. In 2014, the search giant kept improving its service to adjust it to current browsing behavior and this naturally forced webmasters to reinvent their strategies.
  • 6 Holiday Ideas to Help Businesses Boost Website Traffic and Increase Conversions

    Radomir Basta
    23 Dec 2014 | 1:43 am
    As the end of the year approaches, many online businesses are getting in a holiday mood and with a good reason. Christmas may be the time of the year when people are spending more time with their friends and families, but is also a period when online searches and sales are booming. Namely, as various business bulletins reported last year, online retailers in different regions saw significant increase in sales during Christmas holidays. Coupled with the growth of mobile shopping, this trend is likely to continue over the following weeks as well. In fact, a research by Searchmetrics reveals…
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    Dialed-In Web

  • What is Conversion Rate Optimization?

    admin
    27 Jan 2015 | 9:56 am
    If you’ve spent any time online or in the presence of other marketing professionals, you’ve probably heard the term “conversion rate optimization” or CRO for short. Sounds fancy, no? But, what exactly is this concept, and more importantly, how can you leverage it for your own business? Let’s take a look, shall we? To begin, we must first understand what conversion rate itself is. Let’s say you’ve worked hard to set up a killer website. You’ve also invested a bunch of dough into pay-per-click advertising and a number of other online marketing methods. You’re also active on…
  • Top Link Building Strategies: Link Pruning

    admin
    4 Sep 2014 | 12:04 pm
    Ok, so you’ve set out on a link-building strategy crusade. Maybe even landed yourself some hot, juicy connections. That should be enough to achieve your SEO goals, right? The more backlinks you’ve got pointing to your site, the better, right? Sorry to be the bearer of bad news, but….no. Link building, like just about any other marketing technique, is not a “set it and forget it” type of thing. It’s like planting a garden. In order to see the fruits of your labor grow and flourish, you have to care for them. You have to prune them. Your links are … Read the rest The post Top…
  • 5 Types of Facebook Fans – Quality over Quantity

    admin
    28 Aug 2014 | 3:02 pm
    Over the past several years, more and more businesses have been leveraging Facebook as a tool for promoting brand awareness and increasing engagement with current and prospective customers. The goal originally was to go out there and gather as many ‘likes’ as possible for your page. That, essentially, would give you bragging rights to how awesome your business was compared to others who didn’t have nearly as many fans as you (nanny-nanny-boo-boo). The problem is, over time, good ol’ Facebook has made many, many changes to how business pages work. Specifically, they’ve mucked up the…
  • 6 Tips to Improve Engagement in LinkedIn Groups

    Rebecca Daneault
    19 Aug 2014 | 1:39 pm
    With more than 313 million registered users in over 200 countries, LinkedIn is widely considered to be the world’s largest professional network. Yet, many business owners make the mistake of simply setting up a profile and that’s that. The truth is, LinkedIn is so much more, particularly when it comes to groups. Ever sit down and have a super productive pow-wow with other like-minded professionals and leave with tons of great ideas and a whole new perspective on things? That’s exactly what you can get by creating a LinkedIn group. According to a study conducted by Lab42, 81% ……
  • Why Brand Consistency Is Important – Even for Small Businesses

    Rebecca Daneault
    21 Jun 2014 | 3:00 am
    If you’ve been in marketing for more than a day, chances are you’ve heard the term “brand consistency”. The problem is, many businesses mistakenly believe this expression refers only to design. In other words, they think that just because they put their shiny new logo on all of their marketing material, they’re good to go. Sorry to be the bearer of bad news, but….wrong. So, what exactly is brand consistency, and more importantly, why is it so critical to the success of your business? First of all, it’s important to point out that the word “brand” refers to more than ……
 
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  • Top 10 things to know about blogging!

    masudulislamsajal
    23 Jan 2015 | 10:22 am
    Blogging is a profession or a blog is worth, and the success it was like a dream long ago But now, as a simple way to make money, and many people create their own blog and they are interested about the income. So currently every week thousand new blogger being created. But soon they will see that, as a result of the blog so readers through their income goes off Aftermath, they were forced to give up the disappointed job of blogging In keeping with the right things for the blog (Topics) selected a very important job which overlooked by many bloggers and they can not reach  in their goals.
  • Local SEO Tips to Start Good Business

    masudulislamsajal
    15 Jan 2015 | 11:35 am
    Surely you want to be trying forward to your business growing with success throughout the year of 2015. As many of us are aware of it, business house owners enclosed, the year is once you will begin over contemporary and create higher plans or goals for the great things to return. There’s a survey offered on the online that was created by David Mihm. During this survey it’s determined that rankings square measure the foremost vital once it involves native searches all across the online. What this Survey tells us Basically what has been shown inside this survey is that several…
  • Google Domains Launches in U.S with Blogger Support

    masudulislamsajal
    14 Jan 2015 | 9:54 am
    Google’s own domain name registration service, has currently exited personal testing. This summer, the corporate unveiled the new service to fill a long-time void within the company’s product lineup, with a contender to sites like NameCheap and GoDaddy (the latter that filed for a $100 million initial public offering simply days before Google’s entry into the domain-selling space). Google’s service was antecedently out there solely to a small range of testers, however this morning, Google opened its doors to all or any within the U.S., and declared variety of recent options aboard its…
  • Find High Paying Keywords for Google Adsense

    masudulislamsajal
    11 Jan 2015 | 9:40 am
    In case you are an AdSense publisher, chances that you want to develop your incomes via extra clicks. Frequently it occurs that you have excellent CTR, I imply you’re getting an excellent number clicks from AdSense but your estimated incomes is low. For example, you got forty clicks and your estimated earning was once $zero. Seventy seven! It’s really a surprising incomes. You aren’t responsible for this low incomes. Without a doubt Low CPC (pay per click) is responsible for this. You would have seen that AdSense suggests advertisements consistent with put up contents on the whole.
  • Removal Requests Google Received Over 300 Million in 2014

    masudulislamsajal
    8 Jan 2015 | 8:59 am
    In step with Torrent Freak, Google acquired a massive 345 million+ pirate removing hyperlinks from its search outcome in 2014. The requests had been made with the aid of copyright homeowners, who asked the hunt engine to take down what they considered content material, which violated their copyrights. The search engine significant posts its weekly reports of the entire removal requests it acquired, with the figures for 2014 adding up to 345,169,134. A further breakdown of this figure published that the company procedures greater than a million reported links each day. However, now not all…
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