SEO (Search Engine Optimization)

  • Most Topular Stories

  • How Google Instant Search Will Impact Advertisers

    Search Engine Watch
    9 Sep 2010 | 6:01 am

  • Google Instant: The Headlines and Quick Takes

    John Battelle's Searchblog
    http://fmpub.net/contact.php?to=jb
    8 Sep 2010 | 11:05 pm

  • How to become a trusted website to increase your search engine rankings

    Free Weekly Search Engine Optimization SEO News
    7 Sep 2010 | 7:36 am

  • Do You Know The Way to Good IA

    Cre8pc Usability & Holistic SEO
    cre8pc
    3 Aug 2010 | 2:35 pm
    There’s a scene in the movie, “Eat, Pray, Love”, where Elizabeth Gilbert (played by Julia Roberts) is sitting in the lotus position meditating after weeks of trying to learn how to quiet her mind. Her entire face was a smile, from her closed eyes, to her cheeks, to the relaxed corners of her mouth. Her look of serenity zapped me like a lightening bolt. Later that evening, myself and four members of my family went out to dinner and I did something I never, ever do. I ate a huge bowl of pasta and followed it up with dessert. By 9pm that same night, I crawled into bed to read a…

  • What We Are Reading

    The Search Agents
    Camille Canon
    8 Sep 2010 | 10:38 am
    Google unveiled a new search feature, Google Instant, on Wednesday, which promises to provide users with an easier, faster and predictive way to search. Some pundits are calling this the most significant change to the Google search page since the advent of ads.  Google Instant anticipates what you are searching for, similarly to Google’s suggestions, and provides search results as you type.  For a great overview of the ins and outs of Google Instant, we highly recommend Matt McGee’s Complete User’s Guide. Any new feature from Google is sure to get everyone’s attention and…
 
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    SEOmoz Daily SEO Blog

  • Priceless CRO Advice for $224

    Dr. Pete
    8 Sep 2010 | 11:28 am
    Posted by Dr. PeteThe past few years have seen an explosion of usability and Conversion Rate Optimization (CRO) tools hit the market. There have been many good roundup posts about these tools, but I want to focus today on a more in-depth approach to putting just 3 of these tools to work: (1) Five Second Test, (2) Crazy Egg, and (3) UserTesting.com. Total cost to do one round of testing: $224. (1) Five Second Test ($20) The premise behind Five Second Test is incredibly simple – show a visitor your site for 5 seconds and see what they remember (or, alternatively, where they click).

  • An Interview on SEOBook

    randfish
    7 Sep 2010 | 4:32 pm
    Posted by randfishJust a short post tonight.First, off, I'm honored to be interviewed by Aaron Wall. We've had our differences and maintain some divergent opinions on a few topics, but we both have an insane passion for helping make SEO professionals better at their job and work hard to grow the credibility of SEO as a whole.Second - we've got a lot of reason to be thankful. SEOmoz was recently named the 334th fastest growing company in the US by Inc Magazine. I was named to Seattle's 40 Under 40 List (I'm guessing it's a typo) and we've recently passed 6,000 PRO subscribers (actually, we're…

  • Latent Dirichlet Allocation (LDA) and Google's Rankings are Remarkably Well Correlated

    randfish
    6 Sep 2010 | 11:42 am
    Posted by randfishLast week at our annual mozinar, Ben Hendrickson gave a talk on a unique methodology for improving SEO. The reception was overwhelming - I've never previously been part of a professional event where thunderous applause broke out not once but multiple times in the midst of a speaker's remarks. _ Ben Hendrickson speaking in last Fall at the Distilled/SEOmoz PRO Training London(he'll be returning this year) _ I doubt I can recreate the energy and excitement of the 320-person filled room that day, but my goal in this post is to help explain the concepts of topic modeling, vector…

  • Two Quick, Simple Social Media Tips

    RobOusbey
    5 Sep 2010 | 4:31 pm
    Posted by RobOusbeyToday, I want to share two pieces of advice that are particularly useful to certain types of business - and will be exceptionally quick to implement. I've also created a free download that might help some people implement one of these ideas even more quickly. About two years ago, I made a recommendation to a client in the UK, and I've just seen it used by a hotel in the USA. If your business offers public computers with internet access - such as those in hotel lobbies, libraries, etc - this is for you: Tip 1: Put up a sign, next to your public computers, with a call to…

  • LDA - Is On-Page Optimization the SEO Secret?

    Dana Lookadoo
    4 Sep 2010 | 5:59 am
    Posted by Dana LookadooThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.How do I recap the SEOmoz PRO Seminar session on Uncovering a Hidden Technique for SEO? The title is so attractive that it produces Pavlonian symptoms as we salivate at the thought of uncovering a hidden SEO treasure. Ben Hendrickson of SEOmoz presented a model which appears to show how Google may assigning relevance to keyword terms based on…
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    Search Engine Land

  • SearchCap: The Day In Search, September 9, 2010

    Matt McGee
    9 Sep 2010 | 1:58 pm
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches AdWords Help Site For Small Business Google has announced a new website aimed at offering tips and advice for small business owners that use AdWords. It’s called the AdWords Small Business Center. It [...] *** Read the full post by clicking on the headline above ***

  • Google Launches AdWords Help Site For Small Business

    Matt McGee
    9 Sep 2010 | 11:11 am
    Google has announced a new website aimed at offering tips and advice for small business owners that use AdWords. It’s called the AdWords Small Business Center. It offers tips in several aspects of the AdWords system — like “Write great ads” and “Adjust bids and budgets” — and the content is divided into Beginner, Intermediate, and [...] *** Read the full post by clicking on the headline above ***

  • Google’s New Philosophy: We’re A Portal

    Matt McGee
    9 Sep 2010 | 10:47 am
    After years of refusing the “portal” label, it seems that Google has finally had a change of mind. Google’s new attitude is evident on its Our Philosophy – Ten things we know to be true page. As Eric Goldman points out, that page has changed: On June 3, 2004 (per archive.org), the page said “Google may [...] *** Read the full post by clicking on the headline above ***

  • PPC Testing Part 1: The Ground Rules

    Josh Dreller
    9 Sep 2010 | 10:14 am
    Repeat after me, then repeat again: success with paid search requires an always testing mindset. Why is this so important? I think that most of all, it is a continuous reminder that the difference between great search engine marketers and just good ones is that the great ones are always trying to get [...] *** Read the full post by clicking on the headline above ***

  • Yahoo Offers Handwritten Searching In Taiwan, Hong Kong

    Matt McGee
    9 Sep 2010 | 9:22 am
    If you thought instant search suggestions and results was fun, get a load of this: At Yahoo Taiwan and Yahoo Hong Kong, searchers can handwrite their search queries and Yahoo will try to match the handwriting to letters, and then show suggested searches. It’s all described in this Yahoo blog post, complete with screenshots showing how [...] *** Read the full post by clicking on the headline above ***
 
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    Search Engine Roundtable

  • SEOs Can't Agree on On-Page vs. Off-Page SEO Factors

    barry@rustybrick.com (Barry Schwartz)
    9 Sep 2010 | 6:22 am
    Anyone reading this site for the past years or so know the typical on-page vs off-page SEO debate. One SEO school of thought is "content is king" and the other is "links are supreme." If you can spend your time...

  • Only 20% Find Traffic an Important Factor in Link Building

    barry@rustybrick.com (Barry Schwartz)
    9 Sep 2010 | 6:07 am
    I am a bit shocked to learn that most link builders and SEOs don't find traffic to be all that important in buying or acquiring links from sites. I ran a poll a few months ago asking How Important Is...

  • Most AdSense Publishers Happy With Google Revenue Share

    barry@rustybrick.com (Barry Schwartz)
    9 Sep 2010 | 5:37 am
    A few months ago we ran a poll asking if they find the Google AdSense revenue share percentage to be fair or not. I wanted to share those results with you. We had a total of 126 votes from Google...

  • SEOs Tell Newspapers To Stay Out of SEO Business

    barry@rustybrick.com (Barry Schwartz)
    9 Sep 2010 | 5:35 am
    Remember how the starving newspapers began to try to revitalize their dying businesses by offering SEO services? Well, we ran a poll asking our readers if newspapers should sell SEO services. The results are not that surprising. Most SEOs don't...

  • Google Instant: Predictions Were Right

    barry@rustybrick.com (Barry Schwartz)
    8 Sep 2010 | 2:10 pm
    Who doesn't love saying, "told you so"? My predictions and examples of search as you type were dead on. Google announced the launch of Google Instant. Here is a quick video I made: Tons and tons of coverage on the...
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    SEO Book.com - Learn. Rank. Dominate.

  • How Google Instant Changes the SEO Landscape

    Aaron Wall
    8 Sep 2010 | 5:24 pm
    Google Instant launched. It is a new always-on search experience where Google tries to complete your keyword search by predicting what keyword you are searching for. As you type more letters the search results change. Short intro here: Long view here: Not seeing it yet? You can probably turn it on here (though in some countries you may also need to be logged into a Google account). In time Google intends to make the is a default feature turned on for almost everyone (other than those with slow ISPs and older web browsers). And if you don't like it, the feature is easy to turn off at the right…

  • Rand Fishkin Interview

    Aaron Wall
    7 Sep 2010 | 9:25 pm
    It is no secret that in the past Rand and I have had some minor difference of opinions (mainly on outing). ;) But in spite of those, there is no denying that he is an astute marketer. So I thought it would be fun to ask him about his background in SEO and to articulate his take on where some of our differences in opinions are. Interestingly, it turns out we shared far more views than I thought! Hope you enjoy the interview. :) Throughout your history in the SEO field, what are some of your biggest personal achievements? The first one would have to be digging myself (and my Mom) out of…

  • Universal Truth Of Selling On The Web: Easy & Simple Wins

    Aaron Wall
    7 Sep 2010 | 8:24 pm
    The following is a guest post by Jim Kukral. Google knows this. Now you do as well. Easy always wins. Take a moment and picture your website or your blog or your product or service in your head right now. Now, think of Google’s. Which one is easier? No, you're not a search engine, you're probably a small business owner with a variety of products services, entrepreneur with a business idea, or blogger . But the comparison remains because regardless of what it is you do easy will always win. So keep thinking about your Web business. Is what you’re selling easy to buy? By that I mean; when…

  • Labor Day = Yeah

    Aaron Wall
    6 Sep 2010 | 8:20 pm
    When you think of labor day what comes to mind? For me it is these 2 thoughts lower earnings because few people are online today since almost nobody is online, any hours worked today are me getting ahead of the market ;) Working hard & working long hours can almost be a disease...the web makes it easy to be addicted. But for every person who is putting in hard work trying to help people there is another person selling image. The big issue with the image game is the risks. As the lies pile up they corner people into a bad situation, to where they can (and do) lose everything. If I had to…

  • Are You Thinking Like Google?

    Aaron Wall
    3 Sep 2010 | 3:21 pm
    No, not like that, but in the good way! :D The following is a guest post by Jim Kukral highlighting one of the most fundamental tips to succeeding online. Have you ever really taken a step back from all the technical SEO stuff and thought about why Google wins? The real reasons why they have mass-market share and why they continue to dominate? It's time you should, because once you understand how to start thinking like Google, you can finally begin to go beyond just ranking better, but also how to be a master Internet marketer so you can get more sales, leads and publicity. After all, once…
 
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    Search Engine Journal

  • Google Voice for Android Adds Easy Access Widgets to Home Screen

    Yvonne Bell
    9 Sep 2010 | 12:36 pm
    Now access to your Google Voice account is quicker than ever if you are using an Android phone. Announced on the Google Voice and Mobile blogs today, you can now download a Google Voice Inbox widget that will show you the most recent text and voice mail messages right to your home screen. Previews of unread messages will appear on your Android phone’s home screen allowing you to easily and quickly flip through and open them. There are four buttons on the “settings” widget, that can be used together or separate and allow you instant access to four features: the full Google…

  • 5 Facebook Fan-Acquisition Strategies

    Brian Carter
    9 Sep 2010 | 6:50 am
    These are the only five ways to get Facebook fans. If you have another way, it’s wrong. Just kidding. These 5 fan-getting techniques are part of what I call my Complete Facebook Marketing System (yet another audacious title that will turn some commenters into haters).  The system is a two stage process for getting fans, then getting revenue. I’ll tell you below where to find more info about that if you’re interested. Here’s what the system looks like: Yeah, I make cool systematic diagrams. But it’s more than just a pretty picture, because it came from real…

  • The Shift From The Traditional Media Of Marketing To The Internet Media Of Marketing

    Bharati Ahuja
    9 Sep 2010 | 6:00 am
    It is quite possible that the shift from the traditional media of marketing to the fast catching up online or internet marketing may cause some confusions, clutter and teething problems till you settle down with the new mode of thinking and way of interacting with the potential customers and deal with after sales queries and issues online. Before you start calculating the ROI from this online media of marketing and jump to conclusions analyze the current scenario of the marketing aura of your company. Why I am referring this as an aura is because the new way of marketing the products and…

  • Google Instant Will Take the Guess Work and Time Out of Search

    Yvonne Bell
    8 Sep 2010 | 3:26 pm
    Today Google announced their newest feature to revolutionize the way we search – Google Instant. With Google Instant searchers will begin receiving results as they are typing to help eliminate some of the guess work and save time. At the core of Instantare things like predications, dynamic results, and scroll to search. Googlers now have the ability to scroll through suggestions with the down arrow and the page will update itself automatically. Also as you type, Instant will attempt to show you exactly what you are searching for in the results; users will also get a predication for the…

  • How to Engage Your Blog Readers with Cc:Everybody

    Ann Smarty
    8 Sep 2010 | 6:39 am
    A few weeks ago I wrote a review of a cool new service Cc:Everybody started by people behind Omgili (the service I have just mentioned recently in the post on choosing SEO hosting). Basically, the tool provides a way to take advantage of your useful email correspondence which would otherwise have got lost in your private inbox. The best thing about the tool is that it’s a huge playground. You can think of new and new awesome ways to use it. What I decided to do is to use it for an email Q&A session. First, what did I do? Setting Up Your Public Email Inbox Registration is quick…
 
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    Matt Cutts

  • Thoughts on Google Instant

    Matt Cutts
    8 Sep 2010 | 1:09 pm
    The blogosphere is absorbing today’s announcement of Google Instant. I wanted to give some context and some thoughts. Google’s web search (and web search infrastructure) team tries to do several things well: - We want the most comprehensive index of the web. We explore ways to crawl the web deeper, faster, and better, from increasing our index size or indexing speed to crawling web forms to discovering links in JavaScript. - We try to return relevant, useful results. Hundreds of people work on lots of improvements to our ranking algorithms. - We try to return your search results…

  • 30 day challenge update: meditation!

    Matt Cutts
    2 Sep 2010 | 7:08 am
    It’s time for an update on my 30 day challenges. Here’s what I’ve done the last few months: June: I didn’t respond to email after 10 p.m. and I read the New Testament of the Bible. Both were interesting in different ways. It turns out that 10 p.m. is a pretty good time for me to turn off email (I’ve tried 9 p.m. in the past and that didn’t work–Google can be a very email-heavy place at times). I’d like to get back to this habit, because it made me distinctly more mellow at night. I noticed that I slipped pretty quickly back into the “email…

  • Climbing Kilimanjaro

    Matt Cutts
    23 Aug 2010 | 8:33 am
    “Don’t think. Just walk.” — a fellow hiker. Last week I returned from climbing Mt. Kilimanjaro in Tanzania, Africa. I’ll start with the bottom line: I made it to the top! That’s three of us at sunrise on the sixth day. We took the Machame route, which takes seven days. In theory, you could march right up the mountain, but you need time for your body to acclimate to the altitude, so after ascending for a couple days, you spend several days hiking around below the main summit getting used to the altitude. We did something that 95% of people don’t do: we…

  • Switching between dev and beta Chrome channels on Linux

    Matt Cutts
    21 Aug 2010 | 11:30 am
    If you’re on Linux (say Ubuntu 10.04, also known as Lucid Lynx), you can switch between the developer (dev) and beta channels of Chrome like this: Switch from Beta to Dev: sudo apt-get install google-chrome-unstable Switch from Dev to Beta: sudo apt-get install google-chrome-beta That’s easier for me than going back for the .deb file and doing something with it. Also, if you want to check whether a new dev version of Chrome is out, you can just repeat the same command: sudo apt-get install google-chrome-unstable and if there’s no new version, you’ll get something like…

  • Climbing Mt. Kilimanjaro

    Matt Cutts
    2 Aug 2010 | 4:24 am
    I’m leaving Tuesday to try to climb Mount Kilimanjaro. If you want to show your support, please donate at charity:water. Anyone who wants to give is welcome. Mt. Kilimanjaro is the highest mountain in Africa, at 19,340 feet (5895 meters). It’s hard to climb Kilimanjaro, mainly because of the altitude. I’ll be completely without internet access for a few weeks. Don’t expect any blog comments or email replies for the first half of August–right now, I’m not even planning to bring my laptop. Not to worry, the webspam team itself will keep chugging away: reading…
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    Google News, Inside.

  • Google Instant

    Jonathan Dingman
    8 Sep 2010 | 10:56 am
    Google has just announced Google Instant Search. Just start typing and the search results appear, here’s a quick glimpse of what it looks like. Lots of Google coverage on it: The Official Google Blog, Analytics, Webmaster Central, and AdWords. Blogged on Google News by Jonathan Dingman © Fireside MediaGoogle Instant No related posts.Blogged on Google News by Jonathan Dingman © Fireside MediaGoogle InstantNo related posts.

  • What is Google Celebrating Today?

    Jonathan Dingman
    8 Sep 2010 | 8:21 am
    So what is Google celebrating today? Today is what Eric Schmidt might call, “Google is getting faster” day. Today’s Google homepage logo fills with color as you start typing, let’s see how it works. First, the regular gray logo. Then, when you start typing, it lights up with color. Mashable has some news coverage about [...]Blogged on Google News by Jonathan Dingman © Fireside MediaWhat is Google Celebrating Today?No related posts.

  • Google HTML5

    Jonathan Dingman
    7 Sep 2010 | 7:30 am
    Google went all out today with a very different homepage logo. When you mouse-over the logo, it actually moves, as you can see in the screenshot below. Something to note, is that it’s using HTML5 to achieve this. It’s using div’s and in-line CSS to accomplish what could have previously only been done using Javascript. [...]Blogged on Google News by Jonathan Dingman © Fireside MediaGoogle HTML5Related posts:Flash Integrated into ChromeWhat is Google Celebrating Today?YouTube Now Allows 15min Uploads

  • Gmail Calling

    Jonathan Dingman
    25 Aug 2010 | 10:46 am
    Google announced a new feature today which includes making phone calls directly from within Gmail. This is a huge stab against Skype and all of the other VoIP competitors out there. With this release, Google is offering free calling anywhere within the United States and Canada for the rest of 2010. What kind of implications [...]Blogged on Google News by Jonathan Dingman © Fireside MediaGmail CallingRelated posts:Matt Cutts on Targeting Multiple Countries with Google Webmaster ToolsGoogle Translate for AnimalsYouTube Now Allows 15min Uploads

  • Oracle Sues Google Over Android Technology

    Jonathan Dingman
    13 Aug 2010 | 5:55 am
    Oracle is suing Google for its use of Java technology in the Android mobile phone software. Oracle is demanding that Google cease making and distributing Android phones. Oracle also noted the interlocking history between Google and Java in its complaint, noting that “Google has been aware of Sun’s patent portfolio, including the patents at issue, [...]Blogged on Google News by Jonathan Dingman © Fireside MediaOracle Sues Google Over Android TechnologyRelated posts:Maryland Education “Goes Google”How Google Search WorksWho Google is Investing In
 
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    Bruce Clay Blog

  • SEO Training Course Updated; Deep Discounts for Returning Students

    Virginia Nussey
    8 Sep 2010 | 5:30 pm
    In 1999, Bruce Clay started sharing his white hat SEO methodology and the SEOToolSet suite of proprietary diagnostic tools on a major scale. The SEOToolSet training course, formulated by one of the industry’s founding fathers has educated thousands of business and marketing professionals on the science and art of SEO. And so we’re excited to announce that former students of any of Bruce Clay, Inc.’s SEO training classes is extended a VIP 25% discount for the newly updated SEO training. Any student who took the SEOToolSet Training course or Bruce Clay’s SEO training at…

  • Commercializing Viral Magic: Can It Work?

    Virginia Nussey
    7 Sep 2010 | 5:43 pm
    This summer’s biggest meme was born when an exuberant, hairy hippie posted a video of his reaction to two rainbows spread wide across the sky. And spread it did. Once the video went viral, there were auto-tuned songs and parodies galore, and every major media outlet wanted to snap up an interview with the summer’s unwitting sensation. So when the double rainbow video creator, Paul Vazquez, aka Hungrybear9562, was found to be shilling for Microsoft Windows Live Photo Gallery, judgments were cast that he had made a deal with the devil. Mashable posted a eulogy for the meme while…

  • Friday Recap: Free Your Mind Edition

    Susan Esparza
    3 Sep 2010 | 12:27 pm
    We the people of the SEM community hold these truths to be self-evident that all search engines are not created equal. But while we knew the algos and layouts changed, how many people really thought about how that would change the heat maps? Turns out different search engines have very different eye-tracking patterns. Something to think about when you’re preaching the (now obsolete) Golden Triangle. Also obsolete? Print books. The grand high lord of all dictionaries, the Oxford English Dictionary (OED) will not be printed again. It seems the Internet killed the dictionary star, as people…

  • Conferences Show SEO Going Mainstream, Get on Board for Less

    Jessica Lee
    2 Sep 2010 | 5:50 pm
    Those who have been in the field of SEO for years, know it’s been a long journey of consistently making a case for and proving the value of search for business. As of late, SEO seems like it’s getting some serious mainstream attention, finally penetrating the psyche of corporations across industries, across the globe. With the U.S. recession affecting the way many businesses approach their survival, Internet marketing and SEO has worked its way to the forefront of marketing dollar spend. Everywhere you turn, seems like people are talking about the value of Internet marketing. It’s…

  • LocalPack Covers Local SEO Bases

    Virginia Nussey
    1 Sep 2010 | 5:07 pm
    As if there aren’t enough obstacles for the underdog, strong brands received a boost in Google SERPs this week. The algorithm update that presents up to seven results from the same domain within a search results page was a topic of discussion during today’s SEM Synergy. And so were those challenged by the update — small brands and businesses who may fall out of SERPs as Google favors big brand domains. Also taxing small and local businesses is the decreased click-through traffic that results from a Google SERP with a local one-pack. In a thread on Webmaster World, webmasters…
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    SEO BlackHat: Black Hat SEO Blog

  • Epassporte Dropped by Visa

    QuadsZilla
    7 Sep 2010 | 12:36 am
    This was pretty surprising to see: Dear ePassporte Account Holders, Please be advised that, at 12:00 PM PDT today, September 2, 2010, we were notified that effective immediately, Visa International has suspended our banking partner’s (St. Kitts Nevis Anguilla National Bank) ePassporte Visa program. The ePassporte e-Wallet program continues to be up and running, except funds cannot be transferred between your Visa Account and your e-Wallet. At this time ePassporte can no longer issue Visa Cards, and the ability for our Account Holders to make point of sale purchases and withdraw funds…

  • It’s Like Google Reads My Mind!

    QuadsZilla
    22 Jul 2010 | 6:01 pm
    Like really, how did they know? . .

  • Dark Patterns: dirty tricks designers use to make people do stuff

    QuadsZilla
    13 Jul 2010 | 11:03 am
    An article on dirty tricks in design. One interesting tidbit plucked from the comments: You could pick pretty much any element of the Ryanair website, but a particular favourite of mine, if you could call it that, is the way they subtly force you to buy travel insurance. The question is labelled as “Buy Axa travel insurance”, but the select field has a default value of “select country of residence”. Buried in the middle of the options, which are almost in alphabetical order, is the option “No travel insurance required” – between Latvia and Lithuania! I ran some usability testing…

  • SEOktoberfest 2010

    QuadsZilla
    23 Jun 2010 | 6:55 am
    SEOktoberfest 2010 Trailer. Take a look!

  • Facebook: Please update your email address.

    QuadsZilla
    17 Jun 2010 | 10:48 pm
    What the fuck is wrong with facebook and their?: Our systems have detected that [email address] is no longer a valid email. Facebook requires all users to maintain an active contact email. Please enter and confirm a new contact email below: I fucking validated it 5 times now including 2 days ago and I’m still getting this message. Get your shit together already, Facebook; You’re the number one destination on the Internet.
 
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    SEO by the Sea

  • How a Search Engine Might Rerank Search Results Based upon Domains (Topics of Interest)

    Bill Slawski
    9 Sep 2010 | 11:56 am
    If you search for the word “cold” and you’re using the search box for a health related site, chances are you want to find out something about the illness. If you search for “cold” at Google or Yahoo or Bing, there’s a chance that you might be interested in weather or airconditioning or a [...]

  • Would Google Offer Embedded Search Links to Site Owners?

    Bill Slawski
    3 Sep 2010 | 2:13 pm
    There are a number of advertising services on the Web that offer contextual search link sevices, which identify terms on a site and embed links within them pointing to advertisers’ pages. A Google patent granted earlier this week describes a way that web site publishers could identify parts of their pages that they would [...]

  • SEO Quiz

    Bill Slawski
    2 Sep 2010 | 11:58 am
    I thought it might be fun to put together an SEO Quiz. How many of the following can you get right? I’ll post the answers later. The answers are now listed, after a spoiler warning below. 1. Stanford University’s PageRank is named after? a. Ranking Web Pages b. Satchel Page c. Larry Page [...]

  • Apple to Take on Google in Showing Immediate Search Results?

    Bill Slawski
    1 Sep 2010 | 3:37 pm
    About ten days ago, Rob Ousbey posted a video on his blog showing Google streaming updates to search results as he typed letters into a search box. As he typed out his query, not only did he see a dropdown of suggested queries, but the search results themselves actually changed as he added letters. [...]

  • How Google May Rank Blogs

    Bill Slawski
    30 Aug 2010 | 5:10 am
    Interested in finding a blog about a particular topic or place, rather than individual blog posts? A recent change with Google’s blog search is intended to make it easier to do so. The timing of the change interestingly corresponds to the granting of a Google patent on how Google may index and retrieve blogs [...]
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    Cre8pc Usability & Holistic SEO

  • Eat, Play, Love More

    cre8pc
    24 Aug 2010 | 10:55 am
    There’s a scene in the movie, “Eat, Pray, Love”, where Elizabeth Gilbert (played by Julia Roberts) is sitting in the lotus position meditating after weeks of trying to learn how to quiet her mind. Her entire face was a smile, from her closed eyes, to her cheeks, to the relaxed corners of her mouth. Her look of serenity zapped me like a lightening bolt. Later that evening, myself and four members of my family went out to dinner and I did something I never, ever do. I ate a huge bowl of pasta and followed it up with dessert. By 9pm that same night, I crawled into bed to read a…

  • Do You Know The Way to Good IA

    cre8pc
    3 Aug 2010 | 2:35 pm
    Have you ever sat around a large table with a group of people working on a giant jig saw puzzle? Some people are really good at it. They understand the puzzle. Others are content to find border pieces. It takes patience. It brings the group together while they put it all together. What if you have the chance to build your own house? You’ll hire an architect who listens to your goals, likes, dislikes and dreams. From that a plan is established. From the first shovel of dirt to the last drop of paint, it’s built with you in mind. You’re the mental model. You’re the…

  • The You-Don’t-Matter Website (A Look At Ego/Vanity Sites)

    cre8pc
    21 Jun 2010 | 2:40 pm
    Last week I conducted a web site usability audit for a famous brand corporate web site. It never fails to amaze me why these companies don’t hire designers trained in search engine marketing and user experience design. I won’t divulge who they were. I never do that with client work because for starters, they had the brains to find me and get help. But what I found illustrated what I often find on corporate, famous brand web sites. There seems to be this arrogance that says, “We have the brand. We don’t need to optimize.  Who cares if people come.” Fashionistas…

  • Re-Lit and All Fired Up

    cre8pc
    2 Jun 2010 | 3:02 pm
    After taking a sorely needed break from Stuff and doing lots of chilling with “Mom, can we go shopping” daughter, I’m back – poorer but happier. My office was moved and expanded to a new section of our finished basement and repainted. My old space is now the 16 year old’s “cave for the dudes”. I have a docking station with 3 monitors for testing and space for my laptop, so I can feel geeky. To my left is a whole bunch of exercise equipment that I may stop staring at and cutting articles out of magazines to show how to use. On my right is a gorgeous…

  • Facebook Sending Photos of You for Criminal Investigation

    cre8pc
    25 May 2010 | 5:02 pm
    I learned today that unknown to most Facebook users is a facial recognition application used by Facebook that is sending information for criminal investigation use by governments. In the USA, the information is available for use at the state police level. The warning I got from my source was to get off Facebook. Knowing what he knows about how the software application is being used without public knowledge, is the reason his family will not use Facebook. I’ve been informed by other sources that ALL data from search engines and social sites such as Facebook, MySpace, Linkedin and…
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    Search Engine Watch Blog

  • Google Instant - 10 Things Marketing Teams Need to Know

    10 Sep 2010 | 3:05 am
    Google Instant took flight yesterday from the ashes of some mysterious logos and via a live transmission on Google's Official Youtube Channel. What was announced was arguably the biggest change in the user interface (UI) of search engine results pages since search engines were invented and one of the most sophisticated engineering projects for Google since Caffeine. Ben Gomes, Distinguished Engineer at Google, had a great phrase to summarize the announcement, "Google Instant seems so obvious, that in retrospect, you'll wonder if search could have been any other way."Click to read the rest of…

  • Google Bouncing Balls Did Spell Hidden Message

    8 Sep 2010 | 8:25 am
    Yesterday's curious Google logo mystery is almost solved. Many blogs and broadsheets were wondering what the meaning of the logo was, as uncharacteristically, the logo did not click through to a search and had no 'alt' text explaining what the logo was commemorating.Click to read the rest of this post...

  • Facebook Incorporates Liked Web Content Into Search Results

    3 Sep 2010 | 3:30 pm
    A little over a month ago, we reported this story "Facebook In Early Stage Search Engine Tests?" and detailed some of the changes we were noticing. Well, today, based on another tip from bloggers at All Facebook, we can confirm that Facebook is indeed displaying 'liked' news content in it's search result drop down. In fact, further to what All Facebook reported, they are also displaying content shared by your network of friends that matches the keywords you are sharing.Click to read the rest of this post...

  • Yedda Is Now AOL Answers

    3 Sep 2010 | 6:31 am
    The Isreali start-up AOL bought three years ago to compete in the Q&A market has been rebranded as AOL Answers this week. The site is similar to Answer.com, Yahoo Answers and Ask Answers.Click to read the rest of this post...

  • AP Stops Fighting Bloggers, Plans To Credit Them As News Source

    3 Sep 2010 | 6:29 am
    Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song - saying this week that they will credit bloggers for any stories they break.Click to read the rest of this post...
 
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    StepForth Web Marketing Inc.

  • Enough with the “SEO is Dead” Crap

    Ross Dunn
    9 Sep 2010 | 2:28 pm
    My pet peeves related to the SEO industry change on a regular basis but right now it is definitely the “SEO is Dead” headline… it is overused, totally unimaginative, and always wrong. Yet here I have to use it… at least it is to spurn it defiantly!! Sure, search engine optimization (SEO) changes, there is no doubt about that, but it is not dead and won’t be for a very very long time. If you think it is, I would love to hear an argument for why your website no longer needs to provide a clear picture of keyword relevance to search engines.Anyone Saying “SEO…

  • Google, AOL, Extend Search Deal

    Scott Van Achte
    2 Sep 2010 | 12:15 pm
    For many years now AOL search results, both organic and paid, were powered by Google. Now with a deal announced by AOL – none of that is going to change.This morning AOL announced the renewal and expansion of their global partnership. The five-year renewal will include a broad range of features to both improve and expand the products and services.The following is a snippet from the press release issued earlier today, it summarizes some of the core aspects of this deal.Search Products: Google will provide AOL with additional features and enhancement to its leading Web search products that…

  • Hotmail Fail with Google Sitelinks

    Scott Van Achte
    24 Aug 2010 | 12:54 pm
    I wish I had found this myself, but a friend of mine sent me an instant message today with a link to a “fail” over at FailBlog. I tried the Google search myself and sure enough the error is in fact real. I thought I would share it with all our readers who need a quick laugh.I only wish I had discovered this myself but I seldom have a reason to Google “hotmail” – it’s up there with Googling Google. (and no, Googling Google does not present any fails – oh well.)Hotmail Fail with Google Sitelinks is a post from: StepForth Web Marketing Inc.Related…

  • Game-Changing Local Search Results Discovered on Google

    Ross Dunn
    13 Aug 2010 | 5:11 pm
    Chris Boudreaux and Adam Edwards over at Blog.Converseon.com stumbled across Google search results for a highly local term that spells trouble for anyone who has not spent time focusing on Local SEO.What do I mean? After all, what could Google possibly do to make local such a big deal? How about removing ALL organic search results in favor of local results! In this case the local search utilized was highly localized which is the only way this sort of result should ever be triggered. The search was for “car rental nyc” and the results were jaw-dropping… nothing but local…

  • The Next SEO 101 is About a Web Marketing Toolset Not to be Missed

    Ross Dunn
    13 Aug 2010 | 2:33 pm
    Tune in to Monday the 16th of August’s episode of SEO 101 on WebmasterRadio.FM where I (Ross Dunn) and my co-host John Carcutt interview Jon Henshaw and Taylor Pratt of Raven Internet Marketing Tools (affiliate link – this article is, however, a legit preliminary review).In short, Raven Tools can help you with the following:Website analytics, managing link building campaigns and tracking their success, search engine optimization, social media reputation and campaign tracking, keyword research, and… see more farther on as I outlined the list of features.The August 16th show…
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    Shoemoney - Skills To Pay The Bills

  • Getting better at something

    Jeremy Schoemaker
    9 Sep 2010 | 3:23 am
    A while back I was having a discussion with David about weight training. He told me it was simple. You either do something and get better at it or you get better at putting it off. The discussion quickly moved to other things in our company. Communication, workload, and prioritizing stuff. You either grab the bull by the horns and get better at doing the stuff you want or you get better at putting stuff off and justifying why you suck. But you’re always getting better at something. Interested in advertising on Facebook? Check out my latest post on Facebook Advertising

  • How Starcraft2 is like Internet Marketing

    Jeremy Schoemaker
    7 Sep 2010 | 3:04 am
    Unless you are totally new to my blog you know how I love to compare off the wall things to Internet marketing. This time its Starcraft2. BTW if you want a piece I am ShoeMoney player code 935. Just be warned I am currently ranked 7th in the world. (in my silver division) GLHF Maintaining Vs Growing In Starcraft2 you have to grow (expand) your base in order to survive. But you also have to maintain what you have with some defenses. Much like with internet marketing once you get a stream of revenue setup you put in place some defenses to keep it going but then look to expand and grow your…

  • Plenty Of Fish Advertising = The New Affiliate Cash Machine

    Justin Goff
    5 Sep 2010 | 2:48 am
    A few months back I wrote some indepth posts on making money on Facebook for Shoe and they were a big hit. Since then I’ve continued to experiment and dial in more of my Facebook campaigns, but I’ve also branched out and experimented with another popular social networking site… Plenty Of Fish… Plenty Of Fish is a free dating site, that recently ramped up their ad platform to rival Facebook. And right now, there are not many affiliates and advertisers on there – so you can get some quality click for pretty cheap. I’ve actually found a few of my campaigns for…

  • This Week in the ShoeMoney Marketplace

    Jeremy Schoemaker
    5 Sep 2010 | 2:00 am
    New listings placed this week in the ShoeMoney Marketplace: Instant 10K Business Loans How to make 250 a Day Online-FREE 5 part Video Series Shows You Exactly How SEO Needed – Petflow PPC Expert Needed Spotify Webmasters blog owners- Make money Shoemoney Logo Special Faster Blogging Profits Get 1000 Visitors Every Month Want to get your job, product, or announcement out to hundreds of thousands of very targeted ShoeMoney readers? Create a marketplace listing today! Get a sneak peak at the all new ShoeMoney System Interested in advertising on Facebook? Check out my latest post on…

  • Make Use Of – Free Shirt Friday

    Jeremy Schoemaker
    3 Sep 2010 | 4:00 am
    MakeUseOf is a daily blog that talks about websites, computer tips, and downloads meant to make you more productive. Very useful to tell you about websites you have never heard of, free alternatives to software and how to tips for Windows, Mac and Linux. Definitely worth checking out and subscribing to, www.makeuseof.com. Thanks for the shirt guys! If you would like to see your website or company featured on Free Shirt Friday click here Get a sneak peak at the all new ShoeMoney System Interested in advertising on Facebook? Check out my latest post on Facebook Advertising
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    SEO Blog: Search Engine Optimization and Search Marketing :: Get Page One

  • Search Marketing Expert Adam Alter Joins Get Page One

    Brian
    13 Aug 2010 | 8:15 am
    AUSTIN, Texas — Aug. 13, 2010 — Get Page One, a search marketing agency specializing in search engine optimization (SEO), announced the hiring of Adam Alter as its new Vice President of Search Marketing. Alter joined the Austin, Texas office to lead the search marketing team toward continued growth in SEO, paid search marketing and social media services for Get Page One clients. In his nine years of Web marketing experience, Alter has had a hand in content development for both organic SEO and paid search marketing projects. He has managed millions of dollars in pay-per-click (PPC) spend…

  • Social Media / Search Marketing Position Available in Austin Office

    brian
    1 Apr 2010 | 3:59 pm
    Get Page One has a Social Media / Search Marketing position open in our Austin Office. If you’re interested, and think you have what it takes, let us know why. If we have to tell you how to contact us, you probably aren’t qualified. Look forward to hearing from you!

  • Haiti Donation Matching – For Anyone

    dchang
    20 Jan 2010 | 1:35 pm
    Haiti needs donations. If you’ve been wanting to do your part to alleviate some of the heart-wrenching suffering there, there’s a very good way to donate to Haiti – via the Entrepreneurs Foundation of Central Texas website, where a group led by Austin Ventures and other high-tech names is matching public donations one-for-one. You don’t need to be an Austinite or even a technology fan. This is a solid, good-hearted way to make your donation dollars go twice as far.

  • A Search Optimization Secret Weapon

    dchang
    14 Dec 2009 | 1:42 pm
    Search Optimization Is Easier with Advanced Web Ranking Search optimization isn’t an easy task and often you may feel overwhelmed by the complexities, the tags, the code, and the rankings. None of us have control of what Google and Yahoo do, and none of us get any search optimization feedback from the search engines when our efforts fail to produce the results we’d hoped for. One of the biggest challenges in search optimization is getting good search rankings for your top keyphrases and tracking the changes in those rankings over time. Not only is it time-consuming to look up all…

  • The “Future of Search” Webinar from Google

    dchang
    17 Sep 2009 | 1:49 pm
    The Future of Search has arrived. Or at least it’s arriving, according to a Google webinar held in late July. Brian and I sort of attended. “The Future of Search” isn’t a bad name to put on the webinar, although to be honest, the material was really more about economy-driven changes to search behavior and new search tools than about some grand Metropolis-style vision of super-intelligent digital entities surfing for electronic nirvana. We had a bunch of distractions but here’s my $.02 summary. consumers are using search a lot more to get better deals and coupons…
 
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    The Search Agents

  • Google Instant Insights

    Alec Green
    9 Sep 2010 | 2:50 pm
    Google unveiled a new search feature, Google Instant, on Wednesday, which promises to provide users with an easier, faster and predictive way to search. Some pundits are calling this the most significant change to the Google search page since the advent of ads.  Google Instant anticipates what you are searching for, similarly to Google’s suggestions, and provides search results as you type.  For a great overview of the ins and outs of Google Instant, we highly recommend Matt McGee’s Complete User’s Guide. Any new feature from Google is sure to get everyone’s attention and…

  • What We Are Reading

    Camille Canon
    8 Sep 2010 | 10:38 am
    Google Search Rankings Investigated By Texas Attorney General: The Huffington Post is reporting  that Google’s organic search algorithms are being reviewed by Texas’ attorney general in response to complaints the search engine is stifling competition. Google Logo Changes As You Type: Matt McGee from Search Engine Land discusses Google’s latest home page logo campaign. What Big Brands Are Spending on Google: Michael Learmonth from AdAge takes a look at which companies, from AT&T, Expedia to ADT Security, are spending the most on Google and how much they are spending. Google…

  • The Week We Searched For- September 3, 2010

    Camille Canon
    3 Sep 2010 | 10:40 am
    Advocacy group attacks Schmidt and Google privacy The California-based consumer group, Consumer Watchdog, has purchased space on a jumbotron in Times Square for the holiday weekend to display a video that criticizes Google’s CEO Eric Schmidt and the company’s current privacy policies. The video is part of Consumer Watchdog’s “Don’t Track Me” campaign, which is pushing for new government legislation to help protect online consumers and search users. According to Jame Court, president of Consumer Watchdog, “We’re satirizing Schmidt in the most highly-trafficked public…

  • What do Google, Double Agents, and Freestyle Rap Have in Common?

    Alec Green
    2 Sep 2010 | 10:55 am
    I’ve always enjoyed the work of Aaron Goldman.  His columns on MediaPost are insightful and witty, and his presentation style at conferences is engaging and entertaining.  He’s a guy who clearly knows what he’s talking about, but is always approachable and regularly seeks input and ideas from the community. He’s a great example of how to build your personal brand.  He regularly puts out thought-provoking content on multiple sites, maintains a dialogue with his audience, and occasionally makes them laugh.  And, as you’ll see in the video below, he doesn’t take himself too…

  • Use SEO Techniques to Dominate Your Fantasy Football League

    Daniel McElroy
    30 Aug 2010 | 4:10 pm
    A great way to plan out a winning strategy for fantasy football is to take a look at the winning team from last season.  The majority of leagues offer an archive where you can look at week-by-week scores from the past fantasy season.  Records from past fantasy seasons can be accessed by clicking on your current team and then your fantasy profile. 1.  Study the winners:  Which players were parts of the championship team last season?  (There is a high chance that Chris Johnson will be there.)  Taking players from the champion’s old roster will anger them and force them to make picks out…
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    Techipedia | Tamar Weinberg

  • Analysis of The Top 10 Twitter Users and What We Can Learn From Them

    Tamar Weinberg
    8 Sep 2010 | 5:30 am
    The following is a guest post from one of my favorite young bloggers Onibalusi Bamidele (he’s 16!) who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. Twitter is one of the largest social networking sites, featuring users from various walks of lives. Twitter has a wide range of benefits from communicating with friends and families to building a brand for your business. What I discovered among most Twitter users nowadays trying to be a top (or power) Twitter user is that they seem to automate everything. On Twitter, it’s not…

  • 3 Golden Business Rules for Social Media Engagement

    Tamar Weinberg
    25 Aug 2010 | 6:07 am
    If you’re doing social media for your business, there’s nothing better than to do it right. Many companies partake in this “shiny toy syndrome” and do it all without a plan or strategy in place. Worse, many don’t really understand what to do once they start. They hear about tools, put forth a miserable effort, and are either too busy or just lazy. With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Here are three dos and don’ts you should…

  • Social Media Insecurity: What to do When Online Activity Affects Your Offline Relationships

    Tamar Weinberg
    18 Aug 2010 | 5:45 am
    As social media enthusiasts, we often forget that we live in a different type of world than everyone else. We might be more keen to open up to strangers and share our feelings with people we don’t know. It’s the world we’re living in — for us, at least, and it will continue as we spread these ideas to our peers and colleagues, all of whom will likely slowly open up to this world in due time. All paths will ultimately lead to here whether or not these “outsiders” have chosen to accept it yet. I can empathize with the holdouts. I have family members who are…

  • The Audacity of Free: The Products and Services Edition

    Tamar Weinberg
    29 Jul 2010 | 5:59 am
    Last year, Chris Brogan coined the phrase “the audacity of free” to refer to the entitlement his “friends” feel they have about getting free entry into conferences that he and his team spend months to organize. Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. At the end of the day, contrary to seemingly popular belief, the hosts aren’t the only ones pocketing the money. Yet with social media, there’s a perception that it’s easy to score…

  • 7 Deadly Blog Writing Sins

    Tamar Weinberg
    15 Jul 2010 | 5:29 am
    This is a guest post by Frank Lee. These days, many people have started a blog for hobby or business. The trouble is, with so much competition out there, your blog really has to stand out from the crowd. In fact, not only does your blog need to stand out from the average ones that are popping up every day, but you also need to compete with established blogs, with their loyal fan bases, that have been around for years. In short, in order to have any impact whatsoever, good is just not good enough. Your blog has to be excellent. Your Blog Is Not Getting Traffic? Maybe you’ve set up a blog to…
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    Search Marketing Insights by Dev Basu

  • The 2010 Canadian IYP SEO Study

    Dev Basu
    25 Aug 2010 | 1:39 pm
    Anyone in the local search space knows that Internet Yellow Pages directories have been making a huge play in SEO over the past few years, as a two pronged strategy to win organic search traffic and make up for shrinking print directories. But have you ever wondered which one’s had the best overall SEO visibility amongst Canadian IYPs? Over at my work blog for Powered by Search, Shagun Vatsa and I answered just that question. Here’s the methodology we used: We ran ranking checks on 1100 heading + city keywords based on the following parameters: Generic Canadian IYPs and citation…

  • Just Published: Market Samurai Review

    Dev Basu
    15 Jun 2010 | 4:50 am
    I just published the web’s most in-depth review of Market Samurai. Not like other crappy and thin affiliate sites, but rather a full fledged review, complete with screenshots, module functionality and a break down of each and every valuable feature available in Market Samurai. If you’re at all interest in any of the reasons I’ve included from the excerpt below, go read my Market Samurai Review. Then go ahead and try it out for free, no credit card required. Why I Bought Market Samurai (And Why You Should At least Try it Too) I’ve used many keyword tools and niche…

  • Managing a Global SEO Campaign: SES Toronto 2010 Day 1 Recap

    Dev Basu
    10 Jun 2010 | 8:53 pm
    SES Toronto 2010 kicked off today with a brand new venue at the Hyatt Regency in Toronto amongst a packed crowd of eager attendees. I was happy to see higher attendance than last year’s conference, and high points of day 1 included meeting old friends, making new ones, and enjoying some very high quality panels. Managing a Global SEO Campaign Speakers: Ian McAnerin, CEO, McAnerin Networks Inc. Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP Michael Bonfils, International Managing Director, SEM International This is a topic close to my heart, and…

  • WordStream Now Offers Embeddable Keyword Tools

    Dev Basu
    10 Jun 2010 | 4:32 pm
    Using WordStream’s Free Keyword Tool widget generator, website owners can generate custom versions of WordStream’s set of popular keyword tools (including The Free Keyword Tool, The Free Keyword Niche Finder and The Free Keyword Grouper), which they can embed on their own websites. Anyone who owns a website now has the ability to quickly and easily match the tools to the look and feel of their site to make them their very own. If you’re a webmaster, blogger or online business owner, the benefits of embedding any one of WordStream’s trio of keyword tools include: A great way to turn…

  • Interviewing Guillaume Bouchard of NVI Solutions

    Dev Basu
    8 Jun 2010 | 1:54 pm
    Guillaume Bouchard is the President of NVI Solutions based out of Montreal, QC, and a leading voice in the SEO industry. He’s speaking at the upcoming Search Engine Strategies Toronto, taking place June 9-11, 2010. I’ve had an opportunity to interview Guillaume, regarding his panel on “Successfully Integrating Search & Social Media“. I’ll be liveblogging SES Toronto, so catch more coverage there. Q: You started NVI in 2004. With 3 founders in the mix, what was your role at leading NVI from a fledgeling startup to a bustling agency in those crucial first years? A lot of…
 
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    Andy Beal's Marketing Pilgrim

  • New Report: Making the Most of Transactional Emails

    Cynthia Boris
    9 Sep 2010 | 12:37 pm
    According to a new Experian Marketing Services report, transactional emails that include relevant and related products and services have 20%  higher transaction rates than those without. Blown away, aren’t you? Okay, probably not. It’s no big marketing secret that suggestive selling and cross-promotions work, so why doesn’t everybody do it? Let’s go back to basics. A transactional email is one that a customer expects. Could be an order confirmation, a shipping notice or information on returns and exchanges. Experian analyzed more than 1,800 emails of this type that were sent through…

  • The NFL Kicks Off Tonight: Do You Know Where Your Sports Fan Is?

    Frank Reed
    9 Sep 2010 | 11:44 am
    Marketers like well-defined groups of people. They like people who are passionate about something and who are dedicated to following whatever that is until the bitter end. Why? Because if that group makes it that easy to pin them down and their particular likes and dislikes can be discerned then you have the captive audience that could really help your bottom line. Sports provides those kinds of audiences in ways that many other activities and interests cannot so they are very attractive to the right marketers. Tonight the NFL kicks off the 2010 season (which could be the last one for a while…

  • Location Based Services and Advertisers Playing Together More

    Frank Reed
    9 Sep 2010 | 8:58 am
    Aided by the introduction recently of Facebook’s Place pages (so original on that name, huh?) location based services are getting a lot of attention. As the word spreads among the mobile smart phone base there is a lot of room for growth and advertisers are taking heed by speaking with their money and not just in blog posts. ReadWriteWeb tells us “It’s huge and it’s increasing,” said Michael Becker, a director at the Mobile Marketing Association. “Location is going to play an increasingly critical role in enabling successful consumer engagement through and with…

  • How Google Instantly Made the Long Tail More Important for SEOs

    Andy Beal
    9 Sep 2010 | 8:00 am
    OK, random thought time. Yes, we’re sticking with Google Instant. Yes, it’s focused on SEO. Yes, it ties back to my post about using Google Suggest for keyword research. Yes, I’ll get on with it. The long tail is about to become super-important for your search engine optimization efforts. Why? Because, despite our concerns that Google Instant is headache inducing, I think Google knows better. Google knows that using Google Instant–for the average searcher, not you or me–will be a whole lot of fun. Take for example a search for “San Francisco Hotels.”…

  • Are Social Media Ghostwriters Bad for Business? Maybe Not.

    Cynthia Boris
    9 Sep 2010 | 6:30 am
    Is it ethical to hire a ghostwriter to post updates to your social media accounts? Take a quick turn around the internet and you’ll find the majority of the people crying “no!” Words like authenticity and transparency get thrown around along with trust and honesty. The American Marketing Association recently published a report titled, Social Media Ethics Shades of Gray: GhostTweeting and other Dilemmas. In it, Wayne Hurlbert, host of Blog Business Success on www.blogtalkradio.com, says that hiring a ghost is a grievous error. “If you’re pretending to be someone else or pretending…
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    SEO and Tech Daily

  • Google Instant - The Next Chapter of Search

    9 Sep 2010 | 12:53 am
    After a week of teasing the media (in classic Google fashion), the company today, did, in fact, have a BIG announcement. To those that don't follow tech or internet marketing, it may not seem like a big deal ..... yet. To those that study user habits, buy web advertising or practice SEO, this very well could be considered a HUGE change. Google has made no secret in the past of their desire to ultimately have their search bar simply give you the best answer.  This has always been a goal.  Enter a question or phrase and get a result, directly from point to point, with…

  • Yesterday's Google Logo Morphs Again !

    7 Sep 2010 | 9:31 pm
    Later today, Google will have an announcement for the media. Yesterday, the search giant toyed with the press on Twitter and elsewhere but gave no exacting reason for the wild Google 'Doodle' on the main Google search page ..... that bounced colored balls when you moved your mouse. The subtle campaign was successful (and another great example of media convergence) as hundreds of publications ran stories on the hyper-active logo. Many speculated that we were about the see a significant change in Google search.  That, of course, would be big news. The next chapter. A short time ago, the…

  • Revisiting Free Stuff from Google

    5 Sep 2010 | 10:49 pm
    Over the past few years, it's a safe bet that Google has probably delivered more free products to users than anyone else. While Microsoft was the early player in this game, trouncing Netscape by giving away Internet Explorer 'back in the day' ... Google continues to deliver (and update) gobs of cool, productive and interesting products and software. Recently the company updated the directory of their products (and even added the newer icons being used in Google news and other pages). I decided to try a few that I didn't already have loaded and revisit a few others.  There's been a lot of…

  • Will Google's Chrome OS Revolutionize Operation Systems?

    28 Aug 2010 | 6:19 am
    Google has more than a few products and ideas on tap but it's primary revenue source remains Search and Internet advertising. Sometime in the next few months, the company is expected to release Chrome OS, a complete computer operating system, that will allow you to boot in seconds, access the Internet (as well as Google's cloud-based products). With Chrome OS, Google is doing something that Microsoft often misses.  They are re-entering an area where they've already 'played' publicly, at a point in time where it makes more sense. Microsoft has missed this boat on numerous occasions, the…

  • 1000 Posts and A Little Perspective

    19 Aug 2010 | 9:12 pm
    This is the 1000th post to SEO and Tech Daily. If you had asked me if it would have run this long a few years ago, I probably would said ..."I seriously doubt it". As some of you know, I originally started this blog with one basic premise in mind. After some 5 years doing in-house SEO, my personal brand had almost evaporated (These days that can happen overnight ! :)  I felt, at the time, that a combination of news and perspective as well as unique 'takes' on the quantum economic shift being caused by the Internet (Search, social and mobile) would be a good way to re-emerge onto a scene…
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    SEO Web Help

  • New Google Earth Site Launch 2010

    Here they go again! Google just launched the new Google Earth site with some A-m-A-z-I-n-G features! You can find trails, visit the oil spill in the Gulf, create your own tour, and spend hours exploring.     Create a Google Earth Tour I think the coolest feature by far is the fact that you can create a tour around the world or in your area and then share it with your friends. In this Google Earth Tour Creation video you can learn more with tutorials on how to get started by creating your own tour. This could have provide people with many types of businesses a little leverage in…

  • Instant Search is NOW on Google!

    Instant search is now available on Google. Well, it is for some of us. Possibly by the time you are reading this you will have access to it too. Basically it’s a new search enhancement that displays results right as you are typing them. There’s already have a domain name search that does this similar thing so the technology’s not new but it is great that Google decided to implement it into their site.     Google Instant Search Google’s new instant searching capabilities are being branding as Google Instant. It’s said that Google Instant can save 2-5…

  • SEO Beginner Tutorial Video

    I thought this was a good, easy to understand video on SEO for the beginner. Jeff Foster of WebBizIdeas does a nice walk through and speaks clearly on the video. If you’re just learning SEO watch the video and also check out this SEO beginner area of my blog.     If you would like to see more of these types of videos, share your feedback int he comments below.

  • Keep Visitors On-Site Longer: 7 Tips to Keep ‘em In Place

    As a web site owner, you spend a lot of time, money and effort to snag those site visitors who stop by. With 130 million sites, your piece of digital turf is almost invisible so when you do get visitors you want them to stay around as long as possible. Why? Because the longer a site visitor stays in place (your place), the more likely they are to perform the most desired action, or MDA, whether it’s buying goods and services, opting in for a newsletter or picking up the phone to give you a call. So, here are seven tips to keep site visitors in place. Use them and you’ll see your “Time…

  • Onsite SEO: Getting the Most Out of Your Website

    You’ve spent your time building a fabulous website, integrating your keywords into your content, promoting your site, building links, and here we are a few months/years later. Are you where you wanted to be with your website? Do you receive the most traffic you could, with the highest conversion rates, and super low bounce rates? Probably not. The web has changed, and is constantly changing, at a rapid pace. There are new studies, theories, and best practices’ guides available to help you understand the rapidly changing industry. But, it’s very rare that one person could possibly…
 
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    Sugarrae aka Rae Hoffman

  • There Are No Damn Silver Spoons (or Defining and Achieving Success Online)

    I did an interview recently with Lynn Terry, who is someone I’ve “known” for a long time on the Internet (and yes, have met in real life). Lynn is one of the most genuine people I’ve met on the net (she reminds me a lot of Christine Churchill) and she knows her shit and works hard. The chick makes good coin. Believe it. I spent a few hours digging through some posts on her blog and came across a post she did called “The Lifestyle and Income of a Super Affiliate” and I thought it was kind of a neat peak into her life. Her readers know “she’s…

  • Creating a Small Niche Affiliate Site – Part 3

    If you missed part one or part two of this [insert unknown number here] part series, you’ll likely want to go back and read through them first. For those of you that are already up to speed, it’s time to get back to work. The writer I hired in part two got me back the four articles I requested fairly quickly. So I uploaded them into WordPress and then spent some time optimizing their on page SEO for the chosen terms (titles, meta description, headings, keywords in content, internal cross linking within content, sprinkled in a few outbound links to quality non-competing sites,…

  • Creating a Small Niche Affiliate Site – Part 2

    Last week I mentioned the steps I’d taken so far in building a small niche affiliate site. I decided to do a bit more work on it this week, so I guess we’re now on to step two in the series. I’m building this site using tools/strategies that are available to anyone, on purpose. With domain registration, hosting, installing WordPress, installing Thesis, creating affiliate relationships, keyword research, a general sitemap/URL structure and a range of site link to start the aging process out of the way, it’s time for the next steps. Out of less than forty expected pages,…

  • Creating a Small Niche Affiliate Site – Part 1

    Not every site I personally build is in a big niche with goals to be the uber site of its industry. While all of the sites I make through MFE aim for that, every once in a while I get bored and spend some time creating a new small affiliate site in a small niche and do most of it myself to keep myself on my toes. A few weeks ago while searching for something for myself personally, I stumbled across an industry which is mostly e-commerce dominated, but without a lot of truly skilled SEOs in the space (at least that I could see). A quick look at some keyword research in Raven told me this arena…

  • The Clueless, but “Whitehat”, SEO

    Almost three years ago I did a blog post as a response to Shari Thurow and a column she had written stating that Blackhats were worthless, shady criminals. In it she stated: “Unfortunately, I have been an expert witness in legal cases involving SEO fraud. Clients were not fully informed about the SEO methodologies utilized to promote the site. One case in Europe involved the SEO firm stating (in writing) that they followed all of the terms and conditions set forth by the search engines.” And I responded to that in my post – pointing out that hat color had nothing to do with…
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    Tony Adam: Innovating Products & Online Marketing

  • AJAX & SEO: A strategic approach to rankings

    Tony Adam
    16 Aug 2010 | 9:55 am
    Tweet Dealing with the limitations of AJAX and Flash can be an SEOs worst nightmare. There are so many issues that come into play & usually you can deal with many AJAX SEO issues by developing Progressively Enhanced code. While, I’ve written about how to address crawling and indexing with AJAX and SEO. I wanted to take a little bit of a deep dive into this again, along with the bigger issue, ranking. The URL Problem: As the web becomes more and more dynamic, especially with the introduction of the stream, real-time updates, etc., the ability to crawl and index that content becomes…

  • Digg 4.0: Is it coming sooner than expected?

    Tony Adam
    2 Aug 2010 | 5:17 pm
    Share Last week I was working with someone and showing her the ropes of social media marketing and other general topics. I had showed her how to sign up for Digg, StumbleUpon, and various other Social Networks, but, we stumbled on the fact that they are no longer accepting new sign ups because the new digg is coming. Here is a screenshot from the sign up page. You’ll see they are asking users to submit their email addresses and get notified when the new digg launches. Along with that, user profile settings have been temporarily limited as well: Thanks Rob Woods for pointing that out So,…

  • Site Speed: Reducing Page Load Times and Increasing Pages Crawled

    Tony Adam
    29 Jul 2010 | 10:19 am
    Share I’ve always been a big fan of quick page load times on sites from overall User Experience standpoint. But, ever since Google announced that they were using site speed in web search ranking I have become a big time stickler about this. After watching this for the last couple months, I’ve realized that my peskiness about the whole thing warranted just cause. Proving that Site Speed is directly correlated Pages Crawled I tend to keep an eye on Google Webmaster tools to see any blips in crawl rate, pages crawled, etc. I don’t want any big issues to show up that catch me by…

  • Creating Relationships vs. Selling and Closing: It’s all about Partnerships

    Tony Adam
    27 Jul 2010 | 11:00 am
    Share If you know anything at all about me, it’s likely that it’s this- I’m ALL about the relationships that I create. I’ll never blatantly walk up to someone and tell them they should be buying a product or service. It’s just not my style. Granted I’ll shamelessly self-promote something, but that’s typically just for the sake of shits and giggles. For me, it’s never been and never will be about trying to win a client for the sake of numbers. It’s about creating an everlasting relationship that’s going to benefit everyone. Now that doesn’t mean I…

  • Job Hopping: A resume doesn’t tell the whole story

    Tony Adam
    25 Apr 2010 | 12:38 pm
    I’ll start by saying this, I agree with Mark Suster’s points to never hire job hoppers, but, sometimes there is more to a story than a resume holds. And, according to Jason Calacanis, I might be a Gen Y Trophy Kid, but, in my opinion, there is more to it than meets the eye in some cases. My thoughts and opinions are those of my own and I will always stand behind them, but I do apologize in advance if this post offends anyone or is in fact unhappy with the stance. Hopping: Sometimes, there are good reasons I’ve had a few jobs in my career, actually, I’ve had a few more…
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    Posts from the Econsultancy blog

  • The secret to viral video success: a big ad budget

    Meghan Keane
    9 Sep 2010 | 3:31 pm
    Online marketers are forever looking to perfect the recipe for foolproof viral videos. But those chasing that dream should take note of a new study from Harvard Business School. After analyzing popular film and game videos online for a year, HBS marketing Professor Anita Elberse found one pretty dependable predictor of viral success: big traditional advertising buys. Together with Visible Measures, Elberse tracked a year's worth of popular trailers from 33 movies and video games. The professor then compared their popularity scores with things like their daily advertising budgets. Only…

  • ESPN proves mobile isn't cannibalizing online viewers

    Meghan Keane
    9 Sep 2010 | 10:58 am
    Mobile is a new exciting format for many businesses, opening new opportunities for paid content and increased viewership. But are mobile sites and apps poaching viewers that might normally interact with a company's more robust web property? According to a presentation from ESPN, mobile is insead opening an entirely new market for the company. And their findings can be useful for other verticals as well. ESPN is America's most popular sports cable network and is dedicated to "serve sports fans wherever sports are watched, listened to, discussed, debated, read about or played." To that end, the…

  • A great user experience extends beyond the website

    Paul Boag
    9 Sep 2010 | 5:06 am
    As web designers we can only do so much for you the client. You can have the best website in the world, but if your customer service stinks users won't come back. I went to meet with a new client yesterday and was blown away by their commitment to customer service. Not only had they addressed every one of their customers' points of pain, they had gone above and beyond in so many ways.An unbelievable returns policy The most stunning example of this was their returns policy. If you are lucky a website will offer you a 30 day return policy if the goods are unopened and so can be resold. If you…

  • B2B Ads: Women click, men act

    Rebecca Lieb
    9 Sep 2010 | 5:00 am
    How do businesspeople interact with online ads? Women click on them, men act on them, and both genders do so at vastly differing times of the day (and night). Online ad targeting firm Bizo undertook a survey of over 80 million business professionals between January and July of this year. Among their findings: Women deliver a 23% higher clickthrough rate than men, but men are 53% more likely to buy, start a free trial, download or complete a desired action than their female counterparts. When guys do click, it's at 3:00 a.m (EST). Women are more likely to click at 5 a.m.  Men are…

  • Tesco launches mobile commerce app for iPhone

    Graham Charlton
    9 Sep 2010 | 3:35 am
    Having already launched a mobile commerce offering through an app on Nokia's Ovi platform, retail giant Tesco has launched an iPhone version of its grocery app today. The Ocado iPhone app has already proved to be popular, with 6% of all orders placed via iPhone in April, so you would think the potential for Tesco would be even greater, but how does the app (designed by Ribot) shape up? Getting started It helps if you are already registered with Tesco.com, as you will have to register on the app if not. The registration process has not been optimised for the app, so you have to head for…
 
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    Search Engine Guide

  • Properly Formatting your Press Release for Maximum Impact - Part II

    9 Sep 2010 | 9:21 am
    by Stone Reuning Optimizing Company News for the Search Engines Aside from letting the world know about what's going on at your company, press releases also help your company's website build and maintain high search engine rankings. In the past, press releases were only for journalists who may be interested in your company or industry. Now, press releases need to written and formatted with the search engines in mind as well. Continue reading for ways you can optimize a press release for the search engines and have it pay dividends well past its initial distribution. 1.   …

  • Is duplicate content OK for duplicate keywords?

    8 Sep 2010 | 7:11 am
    by Mike Moran Image via Wikipedia A couple of months ago, I posted on the search engines' so-called "duplicate content penalty," where pages that contain similar words are often hidden from the search results because the search engines (rightly) conclude that searchers would rather see different pages. Recently, I was e-mailed a follow-up question about a particularly difficult aspect of the duplicate content penalty--when you have two keyword phrases whose landing pages really could be twins. What do you do then? Here's an excerpt from the question I got from Andy:One of our programs is in…

  • 6 Clichés That Help You Understand SEO

    7 Sep 2010 | 9:07 am
    by Stoney deGeyter Clichés are a funny thing. We don't like to hear them... especially in movies, TV shows, or blog posts, but we frequently use them in everyday conversations. Clichés are a great way to make a point because the meaning of them is pretty much universally understood, even if not entirely true. Just because something is a cliché doesn't mean it can, or should be, disregarded. Here are some clichés that we can use to help us better understand SEO. Good things come to those who wait We've all heard the expression, "Good things come to those who wait". Whether you're waiting…

  • Google Improves Control of PPC Exposure With Modified Broad Match

    3 Sep 2010 | 1:59 pm
    by Mike Fleming If you manage a PPC account, you know that for several years now AdWords has had three match types: exact, phrase, and broad.  You also know what they mean and how your keywords are matched to search queries.  Up until a couple of years ago, broad match meant that the keywords in your phrase were matched to queries that had all of your words in any order. Then, broad match became "expanded broad match" where Google's algorithm was given free reign to decide if search queries were a close enough match in search intent to show your ad.  Many of the results were…

  • Do Keywords In Your Domain Matter?

    2 Sep 2010 | 1:19 pm
    by Sage Lewis This is a question I get asked all the time. Get the final answer right here. Inspired from this article at Search Engine Roundtable Be sure and visit our small business news site.
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    Online Marketing Blog

  • 10 Resources on Google Instant & What it Means for Search Marketing

    Lee Odden
    9 Sep 2010 | 7:56 am
    Yesterday Google implemented their new search experience, Google Instant and the SEO and Tech blogs lit up like a Christmas tree. It’s nice to see something get these folks excited for a change. While the notion of instant search isn’t new, Yahoo had it in 2005, Google commands the vast majority of search engine market share so such a major, public change to the Google interface warrants attention. Essentially, in Google’s quest to improve user experience and increase speed, they’ve already lowered the time it takes to return results on a query.  The actual act of…

  • 7 Social Media Lessons from Mr. Miyagi in the Karate Kid

    Lee Odden
    8 Sep 2010 | 4:37 am
    Note from Lee: This guest post comes to us from Frank Strong, the director of Public Relations at Vocus & PRWeb, a client of TopRank Online Marketing. When The Karate Kid was released in 1984, social media had yet to be conceived.  Even so, we can still learn a great deal from the way a character like Mr. Miyagi simplified what might otherwise be considered complex challenges.   He was a master, a student, a mentor and a friend – all characteristics that might have made Miyagi successful in social media.  To that end, I offer seven Miyagi insights we can apply to social media: 1.

  • Interview: Mel Carson of Microsoft Advertising on Social Media

    Lee Odden
    6 Sep 2010 | 4:12 am
    Spotlight on Search Interview: Mel Carson of Microsoft Advertising on How Microsoft Does Social Media and the Yahoo Bing Search Alliance If you attend Search Marketing industry conferences, you’ve no doubt run into the ever optimistic and charming Mel Carson from Microsoft.  When I was last in London, Mel connected me with an excellent Fish n Chips that the pubs around Trafalgar Square couldn’t get close to.  Mel is active as an advocate of Microsoft Advertising , especially via social media channels and at conferences to the Webmaster and search marketing community. His work is…

  • Win a Free Pass to MN Blogger Conference

    Lee Odden
    2 Sep 2010 | 8:30 am
    Update: Congratulations! Rebecca Flansburg has won the free pass to the 1st Minnesota Bloggers Conference for her post: “Mama wants to go MN Blogger Bad” It was close, she won by just 2 votes over Josh Braaten and Patrick Garmoe. Congratulations again Rebecca and thank you for a clever and compelling post! TopRank Online Marketing is proud to be a founding sponsor of the first Minnesota Blogger Conference. Tickets for this event “sold out” within a few hours and there are over 100 people on the waiting list. Thanks to conference founders Melissa Berggren, Arik Hanson, Suzi…

  • Everything I Know About Marketing I Learned from Google

    Lee Odden
    2 Sep 2010 | 4:30 am
    Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like to contribute. Such a request is a great honor to me but unfortunately, I never did end up sending anything to Aaron even though he was incredibly patient and went out of his way to make it easy. I know what you’re thinking: Smart AND nice guy? Yes indeed, that’s Aaron and now he’s on a blog tour to promote…
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    John Battelle's Searchblog

  • Google Instant: The Headlines and Quick Takes

    http://fmpub.net/contact.php?to=jb
    8 Sep 2010 | 11:05 pm
    Google today introduced what many are calling a major evolution in search interface today, sparking a landslide of commentary about the impact on SEO, mobile, competitors, search share, revenue, you name it. It's a lot to digest, and as much as I'd like to have a definitive statement on Google's move to "instant search," I don't. Yet. I prefer to use it for a while, and think on it a bit more. I will admit that my initial response is more "meh" than "WOW!" - but then, I can't really back that up. In the main, I think any major shift in search interface that is still predicated on typing…

  • More Thoughts On Demand: A Referendum of Sorts on Google and Social

    http://fmpub.net/contact.php?to=jb
    3 Sep 2010 | 10:51 am
    It's been nearly a month since Demand filed its S1, and I promised you all a longer look after my initial posting. Here are some thoughts now that I've had a chance to digest the document. A caveat: I know Demand CEO Richard Rosenblatt well, and consider him a friend. And one of his investors, Oak, is an investor in my company, Federated Media. However, neither Oak nor Richard participated in the preparation of this post. First off, the offering is notable for the number of banks that grace its cover sheet. I count ten, as many as Google had in its IPO back in 2004. That shows the hunger in…

  • Bing Targets Firefox, Chrome Users For IE Upgrade - But Not Safari

    http://fmpub.net/contact.php?to=jb
    3 Sep 2010 | 10:09 am
    Back in the day, it was news when Google used its massive home page distribution to push its new Chrome browser. Google putting ads on its home page?! A big deal, even if they were for Google's own products. It spoke to an ongoing creep inside the company of leveraging its position in search to help it win in other markets, and to some, it felt like a violation of Google's own principles in the process. Well, it'd not be fair for me to at least point out that Microsoft is now doing the same thing, using its 11 or so points of share on Bing to push IE 8, its upgraded web browser (see upper…

  • It's All The Web

    http://fmpub.net/contact.php?to=jb
    3 Sep 2010 | 8:58 am
    Fred points out apps and services that are "Mobile First Web Second." I don't like the distinction. To me, it's all the web. It's this kind of thinking that leads to Wired's ill-considered proclamation that "the Web is dead." (I debate that in the second half of this thread here). What, after all, is the web, really? To me, it's a set of standards that allow for interconnection, sharing of experience and data, navigation between experiences, and a level playing field for anyone to create value. If we continue to see mobile as "different" from the web, we may lose the magic the web has evoked…

  • That Was Fast: TellApart Implements A Searchblog Suggestion

    http://fmpub.net/contact.php?to=jb
    2 Sep 2010 | 10:37 am
    Earlier this week I mused out loud about retargeting, suggesting that perhaps it's time for marketers to not just chase folks around the web in hopes they might irritate us into submission, but rather offer us the chance to politely say "Not right now, thanks." One of Searchblog's readers turned out to be Josh McFarland, CEO of remarketing startup TellApart. He marshalled his team and within 24 hours had a working prototype integrated into his service. Here's how it works, in his words: Hi John -- As promised, here's our v1.0 of the functionality you described. If a user mouses over the [X],…
 
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    MediaPost | Search Insider

  • Is The Internet Making Us Stupid -- Or A New Kind of Smart?

    9 Sep 2010 | 9:00 am
    As I mentioned a few weeks back, I'm reading Nicholas Carr's book "The Shallows." His basic premise is that our current environment, with its deluge of available information typically broken into bite-sized pieces served up online, is "dumbing down" our brains. But is Carr correct is saying that online is dulling our intellectual capabilities, or is it just creating a different type of intelligence?

  • If Search Marketers Ruled The World

    8 Sep 2010 | 8:30 am
    Over the past couple months, I've been on a crusade to bring sexy back to search. I started off with some search haiku to set the mood. Then I turned up the heat with 10 reasons search marketers are positioned well to come out, er, on top. And, in my last column, I compared search to Groupon, one of the hottest companies around. Today, I'm ready to go all the way and imagine what it would be like if search marketers ruled the world.

  • In The Aftermath Of The Earthquake

    7 Sep 2010 | 9:15 am
    I live in Christchurch, New Zealand, and four days ago, our world was rocked. At 4:35 a.m. on Saturday, the house began to shake. Hard. Like it was a vending machine and a giant had put his quarters in and his bag of potato chips hadn't quite shaken free and he was trying to get them out.

  • Shifts In Search and Display Brighten Future For Search Marketers

    3 Sep 2010 | 8:30 am
    I am convinced that there has never been a more exciting time for search marketers. As the lines between search, social and display media fade, advertisers, agencies and marketers face a new kind of challenge -- one that search marketers are uniquely suited to solve.

  • SNAFU: The New Normal

    2 Sep 2010 | 10:45 am
    Just a few years ago there was a lot of brash boasting about how cutting-edge companies were, but it's been a long time since I've heard that confidence. Even former dot-com rock stars are realizing that they have a lot to learn. They know things are messed up and they think it's their fault. Here's the secret that most of these companies don't know: they're not alone. Everyone is struggling with gut-wrenching change these days.
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    Search Marketing Standard | Covering SEO, SEM, PPC, Social Networking and Much More!

  • Will Google Instant Search Turn SEO On Its Head & Pander To Big Business?

    Frances Mary Krug
    9 Sep 2010 | 12:20 pm
    We waited patiently to learn what big announcement Google was going to make, having been told it would be “huge” and a game-changer. And then it arrived — Google Instant Search. No longer do you have to hit the enter key after typing in a search query to see search results — they appear below the search box as you type in your query. Start typing any old thing and voila — any old thing appears below the box. The suggestions appear as soon as you start typing and change as you add letters to your query. If you see that Google has provided you with just what you…

  • 4 Tips To Increase Your Internet Catch

    Alan Edgett
    8 Sep 2010 | 8:57 am
    “There are plenty of fish in the sea” is one of those clichéd phrases that I’ve never quite understood. It seems to me that in relationships, quality trumps quantity: most of us want The One, not the many. The same can be said for Internet marketing.  Sure, the Web makes it possible to cast a wide net.  But as we’ve all experienced, whether you’re marketing your neighborhood bar that attracts mostly locals, or an expertise in building chicken coops that attracts mostly – well, who does that attract? – you need a way to make your ad dollars buy advertising that will reach…

  • Is It Time To File A Reconsideration Request?

    Rebecca Appleton
    6 Sep 2010 | 7:51 pm
    One of the worst things that can happen to your website is seeing it start to drop through the rankings and have no idea why. Losing a coveted page one position for an important key term isn’t just a blow to the ego, it’s also sure to have a tangible effect on site traffic and sales figures, particularly for smaller enterprises that rely on their search presence for their marketing and sales efforts. It’s natural to cry foul when the worst happens, especially if you know that you haven’t made any big changes to the site or tried any drastically different optimization techniques that…

  • Is Your Facebook Profile Pulling Its Weight?

    Rebecca Appleton
    3 Sep 2010 | 8:51 am
    Facebook regularly tops the list of most popular social media sites and sometimes, even topples Google from its perch as the web’s favorite online destination. Data monitoring firm Hitwise has recorded weeks where Facebook has logged more visitors than Google over a seven day period, making it the most visited website in the world. For these reasons and more, it makes sense to have a presence on Facebook, whether your business is large or small, new or old, local or international. So, with so much traffic to wade through and masses of competition to out-do, how do you make sure your…

  • Writing PPC Ad Copy That Delivers: 6 Best Practices

    David Rodnitzky
    2 Sep 2010 | 9:09 am
    Synopsis — There are many aspects to constructing a successful pay-per-click advertising campaign. Key parts include researching and choosing keywords, setting up your campaign correctly, deciding whether to try the content network, targeting geographic regions and time zones. But one aspect that marketers sometimes fail to place enough time and emphasis on is the constructing of their ad. With only a limited number of lines and characters, and many rules about what can and cannot be said, format restrictions, and other parameters, the composition of the copy for PPC ads is a more…
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    Pandia Search Engine News

  • Successful use of social media

    Per and Susanne Koch
    8 Sep 2010 | 4:53 am
    If you want to grow your business, do freelancing work or build contacts, then social media is among the most important things to get involved with. Social marketing is getting more and more important as social networks like Facebook, Twitter and LinkedIn continue to grow in size and importance. By Guest Writer Brandon Leibowitz Today, most active internet users have profiles on Facebook, Twitter and many other social sites and networks. Just by making a profile on these networking sites, you can get connected to millions of users across the world. A large and increasing number of companies…

  • The Google Search Trend Video Channel

    Per and Susanne Koch
    5 Sep 2010 | 5:53 am
    The Google Beat presents this week’s most popular search queries. Search has become the most important way of finding news and information. All that search data gives you a wealth of information of what is on people’s mind right now. Needless to say both marketers, policy makers and intelligence analysts have understood that this wealth of search information can be used to understand social, cultural and economic trends. We already have a search intelligence portal over at Pandia Search Trends , which gives you access to online sources for search trend information. Google has now…

  • Pandia Search Engine News Wrap-up Sept 5

    Per and Susanne Koch
    5 Sep 2010 | 5:52 am
    We are still experimenting with the new design of our search engine news wrap-up column, trying to turn it into an even more informative microblog. Here are this week’s headlines. 3 Free Online Alternatives to Google Calendar If you start looking for good web based Google calendar alternatives that are free, you won’t find a lot of them. (Google Tutor) The Google Beat: New Vlog to Showcase Google’s Hottest Search Trends Every week the videos on Google Beat will talk about what is bringing users to the search engine using data compiled from Google Insights for Search, Google Trends…

  • These SEO parameters will help your websites to be found

    Per and Susanne Koch
    5 Sep 2010 | 4:33 am
    By knowing more about SEO parameters, websites can effectively be designed to be found by the three major search engines. Website performance is directly affected by how easy it is for users to find the site, so here’s some information on the most common SEO parameters used by search engines today. By Guest Writer James Mowery Domain Search engines take into consideration the domain type and the age of the domain name when ranking websites. Also, the inclusion of keywords in the URL and the amount of times the URL has changed hands affects ranking. Website Content Search engines can…

  • Google adds regular phone calls to Gmail

    Per and Susanne Koch
    29 Aug 2010 | 4:25 am
    Google has not let its recent setbacks (the closing of Google Wave comes to mind) stop it from launching new services. Google wants to be more than your search central. It wants to be your communication hub, becoming your one-stop place for interaction with friends and colleagues. This is why it launched Google Buzz, a kind of Facebook/Twitter social web tool based on your Google email account, and this is why it now attacks VoIP phone service Skype by turning Gmail into a regular phone. All you have to do is to install a voice and video chat plug-in, and you can use your computer’s…
 
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    Ask Kalena

  • First Tweets After the Christchurch Earthquake

    Kalena Jordan
    6 Sep 2010 | 11:04 pm
    As I mentioned in my blog post yesterday about the Christchurch earthquake, I used Twitter as my sole source of information during the disaster. I jumped on Twitter about 20 minutes after it happened, as did many people throughout Christchurch and the rest of New Zealand. But what amazed me was that some Christchurch tweeps managed to jump onto their Twitter account DURING the quake itself and tweet from under their tables and doorways. The fact that people were putting their Twitter addiction above their personal safety is a bit alarming, but it’s also an incredible endorsement of…

  • Christchurch Rocks – Literally – in a 7.1 Earthquake

    Kalena Jordan
    6 Sep 2010 | 1:43 am
    It’s been an intense couple of days here in Christchurch. If you’ve had access to major news agencies like CNN or BBC, you’ll already be aware that my beautiful city suffered an earthquake at 4.35am on Saturday morning, 4 September 2010. The quake measured 7.1 on the Richter scale and was only 10km deep, making it the most destructive earthquake in New Zealand since the 7.8 quake that devastated Hawkes Bay back in 1938. Unbelievably, there has been not a single loss of life. This has been put down to the timing of the earthquake, when very few people were in the city centre…

  • Introducing Gmail Priority InBox – Email that Sorts Itself

    Kalena Jordan
    30 Aug 2010 | 11:19 pm
    We all hate email overload. Web-based email programs like Gmail have built-in smart spam filtering and advanced labelling, but you can still miss important emails if you receive hundreds per day. In an attempt to solve this problem, Gmail software engineers have today launched the Priority InBox. Basically, this is an advanced sorting tool for your incoming mail. Your new Gmail InBox will be divided into three sections: Priority InBox (unread), Starred Emails and Everything Else. Based on a variety of signals about the importance of an email, Gmail will flag it and move it to the top section…

  • New Home for Google Realtime Search

    Kalena Jordan
    30 Aug 2010 | 1:22 am
    Remember when Google promised us they were getting close to being able to provide search results in real-time? Well this week they’ve cracked it. In an official blog post, Google announced real-time search results are now available. But instead of being integrated into regular search results pages, real-time search has been given it’s own home – a dedicated page for people to conduct searches in real-time. You can also access Realtime Search by clicking the “Updates” link in the left-hand panel of normal search results. The results appear as a constantly…

  • Social Networking and the Overshare Generation

    Kalena Jordan
    25 Aug 2010 | 4:04 am
    There have been a lot of stories in the media lately about cyber-stalking and privacy issues on the Internet. It seems to be a knee jerk reaction to the tsunami of social networking that has occurred in the past few years. Or is it? Are the media over-reacting? Or have we forgotten what privacy is in the age of the World Wide Web? The Rise of Oversharing Back in the late 1990’s, many people didn’t even use their real names on the Internet. Email addresses were usually aliases or nicknames in an attempt to retain as much privacy as possible. But with the rise in popularity of…
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    aimClear Search Marketing Blog

  • Minnesota Public Relations Guide: Twin Cities Edition!

    Lauren Litwinka
    8 Sep 2010 | 1:10 pm
    To celebrate the opening of our St. Paul office, we decided it would be super cool to profile local public relations players in our (new) second hometown. After all, we’re neighbors now, and there’s not much more of an Internet fishbowl than the PR community. There will be plenty of time for y’all to get to know aimClear and our services a bit better.  For now, let’s highlight Minneapolis/St. Paul agencies that have bubbled up to prominence from the primordial PR soup. We understand growing an agency at the intersection of PR, search & social media has its…

  • Know Thine Enemy: Hot Competitive Intelligence Tactics

    Lauren Litwinka
    31 Aug 2010 | 8:59 am
    Socrates and his buddies were really on the ball– 2,500 years later, most (if not all) instances of personal and professional success really require you to “know thyself.” Understanding who you are and what value you provide to your target audience is a pivotal step towards mastering the market. However, this keen awareness must extend beyond just the individual. You must know your enemies– your competition– if you aim to surpass them in market share, among other business benchmarks. No matter the vertical, competitive intelligence should be a key component in…

  • 57 Takes on Facebook Places: Analyzed, Criticized, Evangelized

    Lauren Litwinka
    25 Aug 2010 | 8:34 am
    By now, you’ve probably caught wind of this thing called “Facebook Places.” In fact, unless your entire last week was consumed by SES San Francisco or Affiliate Summit you may have read, with bated breath,  live blog coverage from Facebook HQ in Palo Alto, CA. It was there CEO Mark Zuckerberg addressed a crowded room that, according to Greg Sterling, resembled “a wedding or luau [rather] than a press conference.” Right. That’s creepy-ominous enough. If by some chance you’re living under a rock and have not heard of Facebook Places, here’s a…

  • SES San Francisco Roundup: aimClear Coverage & Key Takeaways

    Lauren Litwinka
    24 Aug 2010 | 8:15 am
    Search Engine Strategies Conference & Expo is one of those industry events that holds a special place in our calendar’s heart. This past week industries luminaries and knowledge-hungry online marketers alike traveled across the globe to soak up fresh insight and network with like-minded professionals at the much-anticipated San Francisco edition of SES.  The aimClear team enjoyed attending a dynamic variety of sessions this go-round.  Read on for a synopsis of  the conference,  key session takeaways & additional links to comprehensive coverage. Day 1 Opening Keynote…

  • Search Engine History – From WW2 to WWW

    Matt Peterson
    20 Aug 2010 | 10:53 am
    Everything old is new again. Would you believe that the origins of Google’s algorithm & mission statement may date back to 1945? What can the history of search tell us about where it’s going in the future? In writing his next search marketing book (due in the fall) Search Engine Strategies’  Mike Grehan explored these questions & more. At this week’s SES Conference & Expo San Francisco, Mike gave the audience a sneak peek at his new book. It was an informative and enjoyable dive  into the curious history of search engine crawling, indexing & rankings.
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    Blogstorm

  • Branded3 SEO team is hiring

    Patrick Altoft
    18 Aug 2010 | 2:31 pm
    Due to continued expansion Branded3 is on the lookout for somebody passionate about SEO to join our growing team based in Aberford, near Leeds. Working with some of the UK’s largest brands on cutting edge natural search campaigns this is a great opportunity. I’m not going to put a full job description here but if you are interested please email patrick @ branded3.com Not getting the rankings you want? Hire us for Search engine optimisationBranded3 SEO team is hiring

  • The impact of brand & conversion rates on SEO

    Patrick Altoft
    18 Aug 2010 | 2:23 pm
    We’re very lucky here at Branded3 because a good percentage of our retained SEO clients are household brands. The fact we work with non-brands as well gives us a pretty good insight into the impact of “brand” on an SEO campaign and this post will hopefully convince a few people to start investing in brand campaigns again. There are loads of reasons somebody might start a branding campaign and as long as you correctly track and monitor everything then each one is perfectly valid – as an SEO I’m mainly interested in two things: Increased traffic Increased…

  • Advanced Web Ranking: the most accurate way to monitor rankings

    Patrick Altoft
    3 Aug 2010 | 12:27 am
    Over the years we’ve tried dozens of ways to monitor rankings on the major search engines and none of them have ever been able to deliver accurate results, apart from Advanced Web Ranking. I have very little patience with rank checkers that don’t show accurate search engine rankings because there is no point in reporting on incorrect information. We used to have an in-house tool for monitoring rankings but Google managed to spot all the IP addresses and started to return strange results. We also tried Raven and a few other hosted systems but none of them showed the same rankings…

  • No Links on Google Local Business Results

    Patrick Altoft
    21 Jul 2010 | 12:35 am
    Google Local Business listings are a huge source of traffic for businesses lucky enough to have locations in lots of different towns. Unfortunately over the last few months Google has removed a lot of links from these listings and it’s costing people a lot of traffic. Previously if there was only one business listed on the map then it used to link directly to the businesses website, now it just links to the “place page” which is of course full of AdWords ads. This is the same for verified and unverified listings. Add this to the fact that Google is rolling out sponsored…

  • Learning from Google Webmaster Tools Caffeine data

    Patrick Altoft
    13 Jul 2010 | 2:09 am
    Some of you may have noticed that your link counts in Google Webmaster Tools have increased somewhat recently, we are seeing amazing numbers up to 1000 times higher than previous figures. The reason for this is very interesting, following the roll out of the new Caffeine infrastructure Google is able to spider sites far deeper than before and they are now reporting this increased activity in Webmaster Tools. You can see this by looking at your internal links – if you have 50,000 internal links to your homepage then it’s a fair assumption you have 10,000 pages on your site. This…
 
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    Performancing

  • Why Google Chrome Is The Fastest Browser (and great for blogging!)

    9 Sep 2010 | 2:00 am
    This is a guest post by Modi, an SEO and web design consultant who works for a 18th birthday gifts company. If you’d like to connect with him, follow him on Twitter as @macmodi. There’s nothing more annoying for any blogger than a browser that stops responding and eventually crashes. And as most of us have witnessed, it usually happens just before you are about to submit and publish that great post. Then you have to start all over again while wondering how come we are in the year 2010 and still have to deal with that sort of very annoying issues. And to make things even worse, you need to…

  • 5-Minutes to Better Blog Email Subscriptions

    8 Sep 2010 | 10:10 am
    Have you ever subscribed to your own blog’s feed via email to see what those messages that your email subscribers receive from you actually look like? Do you know what time of day those email messages are sent? Do you know what the subscription confirmation message says that subscribers receive after they subscribe via email to your blog? Go ahead … subscribe to your feed via email and see what happens. Chances are high that you’ll want to make some changes. If your feed is managed through FeedBurner, then it will take you less than five minutes to change your subscription…

  • 5 Websites to Learn CSS and HTML

    6 Sep 2010 | 8:10 am
    There are many books and websites that offer tutorials and articles to help beginners learn CSS and HTML — both of which can be extremely useful to bloggers, particularly WordPress users who self-host their blogs and want to edit their themes. However, finding free online resources that are easy for beginners with no CSS or HTML knowledge to understand can be challenging. Following are several free online resources that I recommend to help you learn CSS and HTML without feeling overwhelmed or intimidated: Dave’s Site If you know nothing about HTML or CSS, make Dave’s Site…

  • Blogging Pitfalls: How to Avoid Lazy Writing and Editing

    2 Sep 2010 | 4:59 am
    At the end of the day, the most basic activity a blogger must do is write. While it is true that bloggers are, with good reason, expanding more and more into video and audio, at some point every blogger is going to have to write something. It might be a description, a bio or even just an advertisement but, at some point, a every blogger is going to have to put words onto paper. But not every writer has the heart of a poet or the writing skills of a hard-hitting journalists. Bloggers come from all different backgrounds and styles and many have had little training or experience with writing…

  • Branding Your Business or Blog with an Avatar

    2 Sep 2010 | 2:00 am
    Veronica Davis is a freelance writer and internet business columnist for Examiner. She works with and writes for businesses online, and recommends every business create an avatar to call their own. Unless you have been hiding under your bed for the last few years, you know social media is the new norm. It’s how you meet people, communicate ideas, express your thoughts, interview for a job, grow business and just have fun. The days of a big smile and a firm handshake are no longer by any means a form of introducing one’s self. Your avatar is your first impression as you meet and interact…
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    Ramblings About SEO

  • Pubcon coming up!

    Eric Enge
    2 Sep 2010 | 9:13 am
    Pubcon is coming soon – November 8 through 11 in Vegas. Always a good event, with great speakers and keynotes. You can get a 20% discount by using the following coupon code: rc-3479915. Just go and register at the Pubcon website. Hope to see you there!

  • Interview with Wordtracker’s Ken McGaffin

    Eric Enge
    16 Aug 2010 | 8:17 am
    Back in June Wordtracker announced their new tool: Link Builder. Not long after that I interviewed Ken McGaffin to learn more about the tool, and their partnership with Majestic SEO. You can see a full transcript of the interview with Ken McGaffin here. There are a few things that I find particularly interesting with Link Builder and Wordtracker’s approach: Wordtracker has a large community of existing customers. They should be able to mine many sign-ups out of that customer base. Link Builder provides a relatively simple interface, with less complexity than some other tools. Note that…

  • eightfold logic’s poll of top SEO writers

    Eric Enge
    22 Jul 2010 | 3:19 pm
    Richard Zwicky of eightfold logic just released a poll to deterrmine the top writers in the SEO space. We are, of course, excited to be on the list! Take a moment and go vote for your favorite SEO writers (even if it isn’t me!). Thanks!

  • Eric Interviews Microsoft’s Mikko Ollila

    Eric Enge
    27 Jun 2010 | 11:36 am
    When I had the chance to interview Mikko Ollila, senior product manager for Local Search at Bing, I was excited. Bing has done some nice things with their local search experience, and I wanted to learn a bit more about it. Our discussion quickly shifted into a review of how Silverlight enables immersive experiences. The affect is really cool and worth a closer look, if you have not already looked at it. Consider the process you go through when you get directions to some place you have not been to before. With a few clicks in Bing Maps you can go from seeing a place a map, to getting…

  • New Social Media Powerhouse: Blueglass Interactive

    Eric Enge
    23 Jun 2010 | 6:25 pm
    I know I am day late with this post, but this is not really a news blog . For those interested in social media marketing services, a new killer agency in the space has formed yesterday, Blueglass Interactive had formed. The company has many industry stalwarts, including: Chris Winfield, Dave Snyder, Brent Csutoras, Loren Baker, and Jordan Kasteler. That’s a powerhouse team. The result is that they have the depth of expertise to handle a wide range of projects while providing highly expert service to all their clients. I look forward to seeing how the company evolves, but they have…
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    Andy Beard - Niche Marketing

  • Google Killing Off Automated Queries – num=100 R.I.P ?

    Andy Beard
    9 Sep 2010 | 6:30 am
    Just a few days ago I reported that I was included in a random test where I couldn’t create queries for less than 20 queries. Now we have had Google Instant launch and people have been playing with it for 24 hrs or so. One of the things I have spotted is that currently, it is really hard to get more than 10 queries per search for normal users. I have tried simple queries like this http://www.google.com/search?q=andy+beard&num=100 I have tried by seting my search preferences to 100 results I have tried with Google Instant switched on and off I have tried both logged into Google, and…

  • Google Scribe SEO

    Andy Beard
    7 Sep 2010 | 5:57 pm
    No I am not talking about the WordPress plugin / service that gives you the keyword density of your blog posts and counts how many times you have used the same affiliate link in your blog posts every 250 words. Liz has a review of Scribe SEO that I agree with. I actually wrote one myself to post on SEOBullshit but pulled it, then I was going to post it here, then I decided if I can’t say anything nice don’t say anything at all. I don’t need to pay $30/month to be reminded to include keywords in my titles, but then I am not the intended audience. Apparently there are some new…

  • SEOmoz LDA Tool – Just 3 Points

    Andy Beard
    7 Sep 2010 | 2:55 am
    I am not an algorithm and patent geek to the extent of many of my friends & peers. Dana last week wrote about the new SEOmoz experimental tools for LDA (Latent Dirichlet Allocation). Rand has now followed up with a clearer description of what their tool is. I played around with the tool a little and there was some discussion on Sphinn in relation to another post about it. At that time I expressed some concern over the randomness to friends, but let that slide. I was a little more concerned that this was announced as being available, and at the same time in my email box I was receiving…

  • Google Testing Vertical White Space In SERPs

    Andy Beard
    6 Sep 2010 | 12:50 pm
    So what? This is an extension of the tests Google seem to be doing with the number of search results that I spotted over the weekend. Here we have 2 search listings. The first listing is the new one with 20 positions that I seem to be part of a test group for using Google.com. The Second listing is the one I get for Google.co.uk and is what I regard as “normal” – 10 listings and what I have historically had for white space. You will need to open each image in a new browser tab so you can easily switch between them. The search results are different anyway, as one is UK and…

  • Google Adwords – Mid to Long Tail – Google Doesn’t Care?

    Andy Beard
    5 Sep 2010 | 11:38 pm
    One of the hottest stories of the weekend without doubt was Armand Morin revealing that a Google Adwords rep had told one of his affiliates, in an email, that he needed to fix Armand’s site or remove it from the internet for unacceptable business practices, or remain with his Adwords account suspended. Armand revealed that another client had a sales letter leading to a Clickbank order form get banned. In both cases the Google Adwords terms being violated was supposedly using a bridge page. This is crazy stuff, and you can join the 170+ commenters in expressing your outrage. I will come…
 
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    Wiep.net - SEO & Link Building blog

  • Link Building this Month (08.2010)

    Wiep
    1 Sep 2010 | 3:13 am
    SEO seems to have a questionable reputation, unfortunately, which is comparable to the reputation of car salesmen and lawyers. I’m sure that, like in any other industry, over 80% of the people working in it has the best intentions, but it’s tactics like this and threads like this that give both the 80% and the other 20% a bad name. That’s just how things work, and “92 reasons why SEOs are God’s gift to humanity”-type posts usually only make it worse. You are now a car salesman, deal with it. Now on to today’s main concern for many of these SEOs:…

  • 5 Reasons Why I Won’t Link to Your Website

    Wiep
    16 Aug 2010 | 7:59 am
    When I’m in the middle of creating a new website or an in-depth blog article, one of things I usually do is making a list of which websites to link out to. Sometimes, visitors may find a resource page, a list with links to other relevant websites or a few in-content links very interesting. And when a page is relevant to mine, meets a certain quality standard, and adds value to the content on my page, I’m usually more than happy to link to it. For free. However, you’d be surprised how very few pages meet that quality standard. 1. Ads before content If I want to see nothing…

  • Link Building: It’s All In the Details

    Wiep
    10 Aug 2010 | 1:00 am
    When it comes to link building (but with most other things as well) most people try to find shortcuts. They look for ‘secrets’, smart things that can get them to rank very quickly, preferably without any effort. Unfortunately, I have to say that there are no link building secrets, shortcuts or quick tricks. Well, except for one maybe; have an eye for details. Just think about it… Do you start your email with ‘Dear Webmaster’ or with ‘Dear Lauren’? Is your content good or great? Do you use a spell checker? Do you mention the word ‘Pagerank’…

  • Need Local Links? Use the Local Keyword Tool

    Wiep
    3 Aug 2010 | 12:09 pm
    A few weeks ago, Aaron Wall and Geordie Carswell launched a new PPC Training and Community Forum. This is an excellent place to learn about PPC for both newbies (like me) and experienced paid search marketers. With 50 (!) training modules, a very helpful and knowledgeable community and 11 very useful PPC tools, PPC Blog’s training center has a lot to offer. Link builders can learn a lot from doing PPC (and vice versa), so I’d highly recommend you to check it out. Just read the PPC blog, and you’ll get a feeling of what quality you can expect. To prove that it’s not for…

  • Link Building this Month (07.2010)

    Wiep
    2 Aug 2010 | 1:00 am
    We’re only halfway during the summer, but I think that this years winner of the SEMMYs is already decided. Rae Hoffman collected the thoughts of 11 great link builders (just like she did two years ago)  and compiled something that I would call link building awesomeness. That’s about 100 years of link building experience in one article, so you’d better read it, bookmark it, print it and read it again. The reason why group interview articles are so great to read, is because they are usually packed with real life examples (not guesses or assumptions), case studies, tips from…
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    Michael Gray - Graywolf's SEO Blog

  • What I Read and How I Read It

    Michael Gray
    9 Sep 2010 | 7:33 am
    While I may be on the leading edge of consumption trends (translation: I’m a spoiled geek who likes new shiny gadgets), I think it’s important to understand how things work and how they might look to the public at large in a few years. RSS While I admit rss is not a technology that is ever going to be adopted by the mainstream (see the big fat rss lie), it’s still something I use almost daily. For my projects, client projects, and search related industry news (and the occasional bit of humor), I use Google reader. I skim through the the posts first thing in the morning.

  • How To Silo Your Website: The Footer

    Michael Gray
    7 Sep 2010 | 8:18 am
    This post is part of a series on How to Silo Your Website. The other parts in the series are: How to Silo Your Website: The Masthead, How to Silo Your Website, The Breadcrumb , How to Silo Your Website: The Content, and How to Silo Your Website: The Sidebar. For this last part, we’ll be looking at the footer. Another strategy I’ve seen used that often has good results is the dynamic footer …Ah…the website footer. Aside from meta keywords and descriptions, it’s hard to think of an area that’s been more abused. A common spot for selling run of site links,…

  • How To Silo Your Website:The Sidebar

    Michael Gray
    2 Sep 2010 | 8:31 am
    The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the Content. For this part, we’ll be taking a look at the sidebar. You want to keep the sidebar content dynamic …IMHO the sidebar is the second most abused and misused part of a website (the footer is the most abused which we’ll talk about in a later article). The sidebar is so abused because people stick too much third party content, widgets, social blocks, and simply too many links.

  • Natural Link Building: Past, Present and (Predicting) The Future

    darko
    1 Sep 2010 | 8:16 am
    A while ago I wrote my case study on how I listened to Google and failed. The post got a lot of attention from the SEO community. Many people wondered whether natural link building was really dead and what was the future of building natural links. I’ll try to answer some of those questions in this post. The statements below are a mix of my opinion/my personal observations. 1. Is There a Universal Definition of ‘Natural Link Building’? There’s one thing I’ve learned from some of the reactions of my previous post: Not all people have the same definition of what…

  • How To Make Your Homepage More Dynamic

    Michael Gray
    31 Aug 2010 | 7:43 am
    One of the problems I encounter on large client websites–or with clients who constantly add or update existing content–is getting this content into the index as quickly as possible. One of the tactics I recommend is using the homepage. When I talk about adding dynamic content I mean in the main content section …I can think of only three or four websites I have ever worked on where the homepage wasn’t the most frequently crawled page on the entire website (the outlier cases were viral microsites, in case you were wondering). So your best strategy is to use this frequent…
 
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    SearchEngineWorld

  • Google Reports Spam Levels Rose 25 Percent In 2008

    Google has reported a 156 percent increase in the amount of unwanted e-mail spam targeting users of its Postini enterprise system between November 2008 and data from earlier this month, a rapid increase from the 25 percent annual 2008 rise the Internet giant announced Monday.

  • Yahoo Earnings Report Reveals $303 Million Loss And Weak Outlook

    At the close of the market Tuesday Yahoo released its first quarterly earnings results under recently hired chief executive Carol Bartz, with fourth quarter results showing revenues down 1 percent to $1.80 billion from the same quarter one year earlier.

  • Google Launches Measurement Lab Internet Traffic Analysis Effort

    Google has launched an effort called Measurement Lab that is aimed at making it easier to measure how ISPs manipulate subscriber Internet connections, Google chief evangelist Vint Cerf, co-inventor of the TCP/IP protocol that underlies the Internet, announced Wednesday.

  • AOL Laying Off 700 Employees Citing Weak Online Advertising Market

    Time Warner Inc. will cut 10 percent of its workforce, or as many as 700 jobs, from its Internet services group AOL, in order to help curtail losses brought about by a weakened online advertising market, AOL chief executive Randy Falco wrote in an internal memo Wednesday.

  • Microsoft Woos Users Of Rival Browser Firefox With Live Search Plug-in

    Microsoft, the maker of the popular Web browser Internet Explorer, has released a free tool for users of Mozilla Corp.'s open source rival browser Firefox that provides search engine suggestions for Live Search, the Redmond, Washington-based software maker's search service.
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    SEO ROI

  • Scratchpad: Social Media Analytics, WP Plugins & Google’s Display Ad Strategy

    Gabriel Goldenberg
    8 Sep 2010 | 1:29 pm
    Those of you familiar with my scratchpad articles know that this is informal, braindump writing. Yes, the formatting and grammar sucks and it’s in note form. But the substance will kick your ass across the Channel, Matilda. Social Wayne Liew explained that he’s now more focused on using Twitter to build relationships. He noticed a sub 1% CTR on his links, which lead him partly to realize that his follower count was pretty meaningless. It’s engaged followers that matter. To the same effect, a recent blog post about tweeting = speaking in a void: It’s unsurprising then…

  • Here’s Your Essential IM Reading This Month

    Gabriel Goldenberg
    6 Sep 2010 | 6:43 pm
    Web Pro News reports that Yahoo is modifying Bing search results, and discusses Bing serving ads on Yahoo. Wayne Liew writes an excellent article on what the ideal strategy is for Twitter – and no, it isn’t mass following. The brilliance in this article is that it recognizes that social media is, first of all, a social tool. Ian Lurie has a new, open-source script for fixing broken links on your site en masse. Via SEO Smarty, here’s a new keyword research tool that mass-scrapes suggestions for you. John McElborough shares some brilliant tactics to hide your backlink trail. I…

  • Your company on Google Maps!

    Jonathan Villiard
    3 Sep 2010 | 6:50 am
    This is a guest post by Jonathan Villiard. You can find him at his SEO website and at his Funny Blog. Yeah, OK, so Gabriel knows about local SEO, cool. But he does not know all there is to know, since he never gave you the following advice! Here is a simple yet effective tip about how to have your company show up on Google Maps! Now I just have to wait to see if Gabriel will add this advice into his book… Thanks Jon for this fun Friday Photo guest post ! Downloads For RSS Subscribers: Updated Feb 8, 2010: Internal Link Building, a WordPress plugin. It optimizes your internal navigation…

  • New 100% Forum SERP On Google

    Gabriel Goldenberg
    31 Aug 2010 | 10:01 am
    While googling around to help my sister Dahlia because her Gateway PC broke down (again … I think she got that 1/1,000,000 that makes it through QC when it’s a lemon), I saw the following search result. It’s entirely made up of forums, which is the first time I’ve ever seen such a thing (at least, when not searching for forums or info about them).  Screenshot after the jump. A few thoughts come to mind. 1) This is a response to longtail queries. Forums have traditionally been a great place to learn subjects in depth, online. The first social media I really got into…

  • Want To Test The Text Link Broker Waters, Without Boiling Over?

    Gabriel Goldenberg
    26 Aug 2010 | 6:22 am
    I recently spent $200+ testing out a text link ad broker who promised a big network of blogs, without footprints. This link broker sells on a monthly membership basis that ended up auto-renewing for a few months, partly because I was too busy to test immediately when I bought it. Lesson #1: Avoid buying on impulse. This text link advertising network has a 3 step process. 1) Upload an article, and pick categories it fits under. 2) Add your text link in along with other innocent links. 3) Finally, the text link broker sends the article out to some blog they run. When I finally got around to…
 
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    the PPC Book

  • Contextual Targeting – Not that difficult

    Jeff Hudson
    16 Aug 2010 | 7:22 am
    I like big pickup trucks. My stepfather has a new Ford f150 and it’s a lot like riding in an armored tank with a sofa and xm radio inside it. Nothing wrong with feeling indestructible. He lives on a lake and needs to tow his boat around when the walleye are hitting. However, I: a. Live in the city b. have a garage full of bikes, skis, paddle boards, wind surfers, and various unused lawn tools… c. am more than a little annoyed with BP and our overall ‘oil issues’…. So I’m thinking about getting a Prius, but am also researching Chevy Volt and Nissan Leaf, 2…

  • BP Oil Ad Copy

    Jeff Hudson
    9 Jun 2010 | 7:18 am
    I overheard an conference call between Tony Hayward (BP CEO) and a Google Rep yesterday. It went something like this (I’m paraphrasing of course): Tony: Hello, I need your help immediately, I have something called a low quality score. GRep: On your campaign? Or something else? Tony: What’s that supposed to mean? GRep: Nevermind. Yes, it appears your landing page is irrelevant and your ad contains superlatives, that is not allowed. Tony: But we are the Worlds Finest Oil Company, why can’t we say that? GRep: Well, um, sir…even if that were the case, you would need to…

  • Google Adwords Seminar: theppcbook Discount

    Jeff Hudson
    9 Jun 2009 | 7:55 am
    If you are an advertiser or a marketer who uses Google Adwords you would be well served to attend one of the Google Adwords Seminars led by Brad Geddes of BGTheory. I’ve always said – if you think you know a lot about Adwords, you haven’t met Brad. He’s kind of like the Hank Haney of paid search. We all know your account is more Charles Barkley than Tiger Woods, so you best take advantage of this opportunity. Why do I bring up the seminars now? Because they’re going to be dropping in on my turf this summer. They were kind enough to provide a 10% discount for my…

  • Headed to AdTech

    Jeff Hudson
    19 Apr 2009 | 4:18 pm
    I know I’ve been off the blogging radar the last couple weeks – but I’m still here I promise! I’ll be at AdTech tomorrow through Wednesday. I’m not speaking but i will be doing quite a few meetings. If you’re looking to talk paid search, affiliate marketing, or cubs baseball – I love meeting fellow colleagues once I get out of the office. Drop me a line – jeff @ theppcbook dot com …. See you there!

  • Yahoo’s Priority

    Jeff Hudson
    13 Mar 2009 | 7:04 am
    Is it building a stand alone Editor to compete with Adwords? No…. Apparently it’s building the fastest billing system known to man (and woman)… I took this snippet at 8:54. Believe me, they know up to the minute the status of your funds. That’s great! How about my ads? Hmmm…. 5am? And 10pm last night for the conversion data? Wow. You guys are ON TOP OF IT. So much for intra day bidding changes in Yahoo. My best Yahoo campaign decided that it can’t update faster than a every 12 hours or so. In that case, I might as well buy Yellowpage advertising. Me: Hey,…
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    Get Elastic Ecommerce Blog

  • How Long Should You Persist a Shopping Cart?

    Linda Bustos
    8 Sep 2010 | 2:01 am
    Thanks to Get Elastic reader Estevan from Career Builder for suggesting the topic “how long should you persist a shopping cart?” If you’ve never heard the term, a persistent shopping cart saves a customer’s cart contents across sessions through “persistent cookies,” which are small text files stored on users’ computers. Persistent cookies can be used to “remember” what’s in a customer’s cart. They may be set to expire after a number of days or even years provided they are not rejected or blasted by the user’s browser or anti-adware…

  • Beef Up Your Site Search With How-To Videos

    Linda Bustos
    6 Sep 2010 | 2:03 am
    A couple weeks ago, I posted on 22 features for site search nirvana. We can add one more to this list. Staples.com is leveraging “how to” buying guides at the top of search results for its most popular terms, like “paper:” This attention-grabbing tactic can help reduce bounce rates on key search pages (the percentage of visitors that abandon the page within 5-10 seconds), and help customers understand which search results to click. For example, the video explains page weight and brightness and which types of usage (e.g. double sided printing, advertising) they are…

  • Losing Customers With Price Discrimination?

    Peter Sheldon
    3 Sep 2010 | 8:16 am
    If you offer products and services that generate recurring revenue through subscriptions (including software, music, games, media or wireless plans), remarketing to your existing customers is the most important part of your business – as they say, it costs 5 times more to acquire a new customer than to satisfy an existing one. An upgrade or renewal email is an effective way to keep the customer “in the fold.” Some businesses bank on existing customers taking action directly from these emails, even charging the existing customer segment higher prices than resellers or their own website.

  • Oh Deer: 3 Reasons To Pull in the Reins on Holiday Email Frequency

    Linda Bustos
    1 Sep 2010 | 2:09 am
    The holiday season is sneaking up on us, and most online sellers (83% according to Smith-Harmon) are gearing up to send more promotional email – and LOTS more of it. The Retail Email Index, which monitors the promotional email volume of the top 100 online retailers, reports that retailers on average sent a whopping 14.3 emails to each subscriber per month during November and December 2009, with 3.9 messages in the week ending December 18th (typical shipping cutoff date). While increasing frequency may result in higher sales, there are dangers of sending so many messages. Smith-Harmon’s…

  • 5 Marketing Checklists: Bloggers Digest August 2010

    Linda Bustos
    30 Aug 2010 | 2:02 am
    Bloggers Digest is our monthly ritual that highlight posts from other blogs that are of value and interest to online retailers and Internet marketers. August 2010 will go down as “checklist month” as I found a lot of great checklist style posts in my feed reader, check ‘em out: The 5 Minute Conversion Health Scorecard by @unbounce The SEO Audit Checklist via @lunametrics What to look for in your web analytics by @richpage Another SEO Audit Checklist via @smartinsights Qualitative Web Analytics: Expert Heuristic Evaluations by @avinash Now for 5 noteworthy, non-checklist…
 
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    Compete Blog

  • Fiesta Cross-Shopping- Top 10 Other Models Shopped

    Dennis Bulgarelli
    9 Sep 2010 | 10:02 am
    Start the Celebration at Ford? In May of this year, Ford officially launched the 2011 Fiesta small car. Fiesta has been an interesting case study because more than year in advance of its launch Ford engaged target prospects in a digital media effort across social networking sites such as Facebook, Twitter and YouTube in an effort [...]

  • “The Dud of Earl”

    Matt Cordaro
    7 Sep 2010 | 10:00 pm
    Ohhhhhhhhh the hype in New England for the arrival of Earl this past weekend! I heard it at the water cooler, I saw it on facebook, I even saw signs in my neighborhood urging me to buy bread and milk. Just look at the increases in daily reach and attention for weather.com, accuweather.com, [...]

  • Digital CMO Series: GroupM Search and Compete

    Kristen Renda
    6 Sep 2010 | 10:00 pm
    At this point, most marketers understand the value of search as a direct response vehicle.  Search marketing is an ideal tool for capturing and converting lower funnel consumers’ intent and transforming that into bottom line action.  However, most marketers do not yet understand the full value of the search marketing platform.  Consumers use search throughout [...]

  • Uhaul.com- Traffic Gets Moving

    EmilyRaho
    3 Sep 2010 | 8:06 am
    This is my first post as the new social media marketing intern at Compete!  I am a Northeastern co-op student and just moved into my apartment right near the Compete office. This weekend as I moved in, I began to see the moving trucks streaming into Boston.  These ending summer weeks begins a time of change, and the dreadful, yet [...]

  • “Mad Men” Boosts Online Traffic for AMCTV.com

    KateHedgpeth
    2 Sep 2010 | 9:07 am
    I’ve been a big fan of AMC’s Mad Men since I watched the first episode in 2007. It’s now in its fourth season, and it seems like every year the fan base gets bigger. Last year in particular, it felt like everyone I knew was talking about Mad Men, and my impression was that AMC [...]
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    Small Business Search Marketing

  • Why We Like & Follow Businesses Online

    Matt McGee
    8 Sep 2010 | 9:37 am
    Here’s the million dollar question: Why would anyone “like” your company on Facebook or follow you on Twitter? I’m one of countless marketing consultants that helps clients use social media to connect with new customers. I’ve written countless articles on this blog and elsewhere about the benefits of social media for small business owners. At each GetListed.org Local University workshop, I’m the “social media guy” talking about how to connect with local customers online. But still, the question: Why do we follow companies on social media? In a…

  • Recently on Hyperlocal Blogger

    Matt McGee
    7 Sep 2010 | 5:47 am
    In addition to this blog, I also write regularly about local blogging at Hyperlocal Blogger. Every so often, I like to share links to some of the articles that I think SBSM readers might also find interesting over there. It’s been a couple months since I’ve done a link roundup for HLB posts, so here’s what you’ve missed if you haven’t visited there lately. First and foremost, and likely the most interesting stuff for SBSM readers, is a five-part series I published over the summer called Hyperlocal Blog SEO: The Series. A lot of the principles in the series can be…

  • Google Dangles Carrots in Front of Small Biz Owners

    Matt McGee
    2 Sep 2010 | 3:19 pm
    Google made two announcements this week that, while not being targeted toward small business owners (yet?), essentially serve as a dangling carrot for future local search visibility. One is about better visibility on Google Maps; the other is about expanding the availability of product inventory listings in Google’s search results. So, whether you’re a service-based or a product-based small business, these are future opportunities worth watching. Business Logos on Google Maps Google calls this “sponsored map icons.” Businesses can pay to have their logo show up on…

  • August ’10: Best Search/Marketing Posts

    Matt McGee
    31 Aug 2010 | 11:45 pm
    Here’s my roundup of the best search/marketing posts I found and read during August. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the Link Roundups category archive. I never include my own posts in these end-of-month recaps. Local Search Shagun Vatsa/Powered by Search: Canadian SEO IYP Rankings Report 2010 Andrew Shotland/SEL: 10 Great Local Search Tools That Don’t Exist Yet Miriam Ellis/SEO Igloo: Are These Reviews Authentic? You Be The Judge. Scott Clark/buzzmaven: 15 Tips for…

  • Facebook Places a Week Later: Using It?

    Matt McGee
    26 Aug 2010 | 11:51 pm
    It’s been a week … well, nine days to be exact … since the launch of Facebook Places. Are you using it? Do you know anyone who is? In many cases, the survival of a new product, tool, web site, or whatever, depends on how much adoption comes from the early adopter crowd: tech lovers, web geeks, social media fanatics, and so forth. (Twitter is only recently gaining in general adoption because the early adopters have stuck with it for years despite so-called competition from the likes of Pownce, Plurk, and many others.) But, in my experience, the typical early adopters…
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    Hitwise Intelligence - Analyst Weblogs

  • Google Instant to highlight the long tail not kill it

    Robin Goad
    9 Sep 2010 | 3:49 am
    Google has made some big changes to its search capabilities with the introduction of Google Instant. Search results now appear instantly in real-time as you type making the new Google search incredibly fast. Whilst initially the introduction of autocomplete to search might not seem like a big deal, a sentiment bluntly expressed by in The Daily Telegraph, Google Instant could have far-reaching implications for online advertising, search engine optimisation (SEO) and search behaviour. As the Google Blogspot explains: “Google Instant is search-before-you-type. Instant takes what you have typed…

  • London Tube strikes cause surge in traffic to TfL website

    Robin Goad
    8 Sep 2010 | 8:52 am
    With travel in the capital thrown into chaos over the last couple of days due to the 24-hour tube strikes, London commuters have been frantically checking online for regular service updates from Transport for London (TfL). Two separate strikes began on Monday at 5pm and 9pm as members of the Rail Maritime and Transport (RMT) and the Transport Salaried Staffs Association (TSSA) unions both walked out on strike. TfL’s website saw a 129% increase in visits compared to last Monday. Millions of commuters faced major delays as a result of the strikes, although TfL said that it managed to run…

  • Tracking Hurricane Earl online

    Heather Dougherty
    2 Sep 2010 | 1:03 pm
    Visits to the website of the National Hurricane Center jumped to represent 7.5% of all visits to the News and Media – Weather category on Tuesday, August 31, 2010. The National Hurricane Center ranked 4th among the 227 websites included in the category on Tuesday as fears increased regarding the projected path of Hurricane Earl, after being named a category 4 storm. The storm also drove increased visits to the News and Media – Weather category on Tuesday and visits increased 13% from the previous day. Searches for ‘hurricane earl’ and ‘national hurricane center’ ranked 5th and…

  • New Amazon Kindle searches spike to challenge iPad mini

    Robin Goad
    2 Sep 2010 | 2:50 am
    September has only just begun and already people are talking about Christmas. Planning committees are being assembled to organise the office Christmas Party, high street retailers are bringing out decorations and online gossip has turned to the hottest gifts for the festive season. One of the hotly tipped gifts for Christmas 2010 is Amazon’s latest e-reader, better known as the Kindle 3. Traditional “dead tree books” are never going to be eradicated completely, but ebooks are starting to hit the mainstream. In the last year, generic searches for e-readers have doubled, while…

  • Successful promotion from Groupon.com and The Gap

    Heather Dougherty
    27 Aug 2010 | 9:41 am
    Over the past year, group buying websites have surged in both popularity and number. The weekly market share of visits to a custom category of 81 group buying websites & aggregators has increased 416% for the week ending August 21, 2010 as compared to the same week the previous year. Groupon is currently leading the group buying websites in traffic and captured 50% of all visits within the custom category last week. On August 19th, Groupon offered a national deal with The Gap which offered purchasers $50 in merchandise for $25, a 50% savings. The national offers are a good strategy for group…
 
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    ReveNews

  • Google’s New Instant Search – The Good, the Bad, and the Ugly

    Adam Viener
    9 Sep 2010 | 12:34 pm
    Today, Google announced their new Instant Search Technology. For users who start their search queries at Google.com, Google’s instant search technology will start showing search results pages as soon as you start typing your query and will change these results on the fly as you continue typing (In the past they only showed recommended search terms as you type).   This short video from Google gives a pretty good overview: Click here to view the embedded video. The Good: Faster Results = Satisfied Customers Google became the default search engine of choice for customers primarily by…

  • Social Media Lessons from the Travel Industry

    Barry Silverstein
    9 Sep 2010 | 11:31 am
    A recent report in USA TODAY suggests that the travel industry is way ahead of the curve in the use of social media as a business tool for promoting customer loyalty. The report cites numerous airlines, including AirTran, Delta, Southwest, United, and Virgin America, that use Facebook and Twitter to make last-minute offers, announce fare specials, or just keep passengers informed about delays and weather conditions. Hotel chains like Carlson’s Country Inns & Suites, Hilton, Hyatt and Marriott also actively use Facebook and Twitter to communicate and, more importantly, to keep customers…

  • Performance Marketing Needs a Compulsive CPA Gamblers Anonymous

    Angel Djambazov
    8 Sep 2010 | 5:15 am
    Advertisers can be like compulsive gamblers. The addictive pursuit of every new CPA network that pops up in hopes of mining a few extra transactions is mindboggling. It’s no wonder CPA networks are cropping up faster than the weeds in my lawn. But in a performance based channel the more offers out there the harder it is for advertisers to gain traction in channel.  As more direct competitors enter the space the challenge of finding new orders becomes increasingly more difficult without cannibalizing other marketing efforts. I’ve seen this most in the lead-gen portion of the performance…

  • Are Virtual Goods The Next Frontier For Brands?

    Barry Silverstein
    7 Sep 2010 | 10:09 am
    Brands have already done a fine job of working their way into every aspect of our real world. You’ll find brand advertising pretty much everywhere you look, offline and online. Every communications medium is peppered with brand ads. Less obvious forms of brand advertising, such as product placements in television shows and movies, are commonplace. Now, it seems, brands would like to play a role in virtual worlds in much the same way. Big brands – H&M stores, MTV Networks, and Volvo Cars, to name a few, are testing “virtual merchandise” in social games to see if it will generate…

  • How Apple and Google Could Kill Off Facebook

    CT Moore
    6 Sep 2010 | 2:14 pm
    There’s been a lot of buzz lately about what Apple and Google plan to do about the social web. While Apple recently launched iTunes Ping, Google has been acquiring social networking companies like the Rothschilds acquired the British Empire the the day after Waterloo. And while everyone wonders whether any of this will work out for either of Apple or Google, most of us are overlooking how both companies are greedily mapping out our real social networks and social graphs. An Unwalled Social Network My Real Friend List Basically, both companies control vastly popular mobile platforms, and…
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    Understanding Google Maps & Local Search

  • Google Maps & Places – Quirks, Bugs and Edge Cases…

    Mike
    9 Sep 2010 | 8:21 am
    Last week, I joined the internet revolution as our household finally moved off of dial up and received DSL from Verizon. It was a long time coming and a path full of Verizon delays, but as a result I have been spending more times in the Google Places forums. This is an activity that never ceases to uh…. amaze. Google Places has improved dramatically over the past 24 months but like all “good code” it still has its significant share of quirks, bugs and edge cases…. Here are some cases that have shown up recently in the forums: The LASIK Surgeon caught in an infinite…

  • Things Google Knows to Be True

    Mike
    9 Sep 2010 | 3:00 am
    Eric Goldman highlights a recent and interesting “philisopical change” on the part of Google. One that confirms recent history and codifies their new(ish) behavior: Google maintains a page entitled “Our Philosophy: Ten Things We Know to Be True.” On June 3, 2004 (per archive.org), the page said “Google may be the only company in the world whose stated goal is to have users leave its website as quickly as possible.” (emphasis added) On September 6, 2010, that same line now reads “We may be the only people in the world who can say our goal is to have…

  • How Will Google Instant Affect Local Search?

    Mike
    8 Sep 2010 | 12:10 pm
    Google Instant, Google’s new predictive search result product, is being widely hyped…the end of SEO, not the end of SEO… While it is unlikely to be apocoplytic and end SEO as we know it, it does seems destined to change searcher behavior. That change is likely to affect SEO tactics in general and local SEO in particular. Will the searcher stop sooner in the search? Will the searcher choose from the drop down or from the main results? Will they continue with their initial search phrase? Imagine a client that is getting good search traffic on a long tail search “Orlando…

  • Facebook Places – Where are they?

    Mike
    7 Sep 2010 | 5:16 am
    What do a popular Anaheim florist, a prominent law office in a large urban area, a rural web development firm and a large retail bank/atm location all have in common? They all are in the Localeze index and yet Facebook Places does not know about their existence. Why this occurs and how many businesses are missing from FB Places isn’t totally clear. Given my experience, the phenomena is fairly widespread and affects some significant number of businesses in the U.S. in both rural and urban environments. Indications are that Localeze has provided Facebook with a full data set of their…

  • Integrating Your Bike Into the Local Social World

    Mike
    20 Aug 2010 | 3:00 am
    I am an avid biker. A low tech, drive an old clunker, commute 9 miles on a back country road to work kind of biker. But a biker none the less. I really love my 33 minute commute along the Allegany River every day on my way to work. Going home at the end of the day is another story. I would never (well mostly never) use something like the Copenhagen Wheel to power my way too work but I would definitely consider flicking that switch after a long day. What is even more intrguing to me is their attempt to totally integrate the device with not just your bike but with your iPhone and your social…
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    Local SEO Guide

  • La Jolla Back From Google Maps Purgatory!

    Andrew Shotland
    9 Sep 2010 | 2:05 pm
    Faithful readers of this collection of pixels and code may recall last week’s post La Jolla Takes a Hit From Google Maps where we called attention to the plight of La Jolla, CA, the tony upscale oceanside resort town, which had been replaced in Google Maps with La Jolla Placentia, CA, the non-tony, non-upscale, non-oceanside non-resort town. Kathy Day of La Jolla Light, the paper of record for all things La Jolla, pinged me this morning to let me know that as of today La Jolla is back. Here’s a piece on their experience with trying to get the attention of Google to correct the…

  • How Much Better Is Google Instant For Publishers?

    Andrew Shotland
    9 Sep 2010 | 9:15 am
    According to Google’s launch team, Google Instant is supposed to provide more qualified visitors to publishers’ sites. I had set up Google Analytics to track Google Instant referrals - if you want to try this see this great post on WebDistortion.com about How To Track Google Instant In Google Analytics - so I thought it might interesting to look at the first 12 hours or so of results since I started tracking them to see if Google Instant referrals are indeed better than referrals from the old Google - let’s call it “Google Classic”. And lo and behold, this…

  • Google Instant Search & SEO - You Better Rank #1

    Andrew Shotland
    8 Sep 2010 | 9:40 am
    Tweet

  • Check In Services Might Have An Edge on New Business Data

    Andrew Shotland
    7 Sep 2010 | 10:32 am
    If you have been following the saga of the newly opened Main Street Meat and Fish Market in Pleasanton, Greg Sterling and I were having a discussion last week about the fact that since they are a new business, they are not yet showing up in the local search databases like InfoUSA, Acxiom & Localeze, and yet they have thriving Facebook and Yelp pages. One thing I hadn’t noticed last time I checked is that they also had a GoWalla page. I am guessing that the first GoWalla user to check in at the store, Brad Poston, added it to GoWalla’s database. Not sure what the rate of new…

  • How To Hire a Local SEO Consultant

    Andrew Shotland
    6 Sep 2010 | 9:30 am
    My latest post on 13 Questions To Ask Before You Hire a Local SEO Consultant is now live on Search Engine Land. It’s pretty good if I do say so myself, so I may have to copy it here: Can you tell me exactly how you do what you do? Local SEO is not magic. There is a long list of techniques that are known to work. Some work better than others. While how a SEO campaign is executed can have some proprietary aspects to it, in general a good SEO consultant should have no problem telling you how that are going to go about improving your rankings. In particular you want to make sure they are…
 
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    Mihmorandum: Local SEO + Web Design

  • Local Search War Gets Hot: Facebook Joins Game

    David Mihm
    20 Aug 2010 | 10:18 am
    I think Facebook's entry into the Local game is a watershed moment for our little corner of the world. It's going to be extremely interesting to see how the other major players respond. The battle for Local domination is officially afoot...here's how I'm currently handicapping the players, based on a set of six criteria. I'll do my best to revisit this map in a year or so, but for now, here's how I'd break down the world of Local Search. Time for someone to roll the dice...

  • Who Is Choosing the Graphics for Supermedia?

    David Mihm
    16 Aug 2010 | 11:31 am
    I suggest they may want to reconsider this one...

  • Awesome New Feature from Google Places: Review Responses

    David Mihm
    4 Aug 2010 | 8:21 am
    Mike Blumenthal once again breaks the news on a new initiative from Google Places: the ability for business owners to respond directly to reviews. Google is not the first local search portal to come out with this product enhancement, but as arguably the biggest and certainly the most visible, it puts incredible pressure on the remaining stragglers to do so. It's a great complement to the UI/link shift -- allowing business owners even more control over their Place Page--and is a clear indication to me that Google is headed more in the direction of Facebook Fan Pages every day.

  • Google Places Now “Spot-Checking” Business Owner Information

    David Mihm
    3 Aug 2010 | 6:35 am
    As reported by Mike Blumenthal earlier this morning, Google Places is now making phone calls to selected (random...?) Local businesses to verify their contact information. Sort of a virtual reverse check-in, if you will. This initiative seems to be a genuine effort by Google to decrease the spam in their Places index--the engineers' hearts are absolutely in the right place here. I am all for as much human interaction with business owners as Google thinks is possible. But it's frustrating to see such a good idea executed in this manner.

  • Google’s New Local UI Proving Conspiracy Theorists Right

    David Mihm
    21 Jul 2010 | 12:25 pm
    My thoughts on what the latest changes to Local results in Google Universal search mean for both SMB's and IYP's.
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    SEO Igloo Blog

  • Starting An Internet Business To Make Your Comeback As An Earner

    admin
    2 Sep 2010 | 1:37 pm
    My gosh, you were sharp. You built the nation. Every day, you got up, put on the suit and tie and gave your all to the boss, safe in the knowledge that when the time came, far off in the future, the company would take care of you. You worked through Nixon walking out of [...]

  • Are You Having A Great Green Summer?

    admin
    7 Aug 2010 | 1:34 pm
    May this be the year that huge numbers of Americans step out of the bleary glare of the supermarket and onto the dirt road where their nearest organic small farmer is selling what is truly freshest and best from his farm stand or store. It’s August and you’d be hard put to find a better [...]

  • Are These Reviews Authentic? You Be The Judge.

    admin
    5 Aug 2010 | 5:15 pm
    SEOigloo blog reader and professional reputation consultant, Paul Sherland got in touch with me recently because he’d stumbled across something that seemed a little odd to him when looking at the Google Place Page of a local business, Goodson Honda West of Houston, Texas. I thought what Paul noticed was worthy of sharing with you, [...]

  • Wildly Celebrating Google Places New Owner Response Feature!

    admin
    4 Aug 2010 | 4:09 pm
    It was just last week that I wrote this article sympathizing with a local business owner who was agonizing over the fact that he had no way to respond to what he felt was a fake, malicious review of his business. Yes, just last week, but for years now I’ve bemoaned the lack of power [...]

  • Our Professional Copywriting Services Section Gets A Rewrite

    admin
    1 Aug 2010 | 3:15 pm
    Mama says I was born with a pen in my hand and a curiosity about language in my soul. It must be true, as a fascination with the written and spoken word is so much a part of me, it almost is me. Small wonder, then, that when my husband and I founded Solas Web [...]
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    LocalbizBits

  • Bing and Yahoo – What you Need to Know

    Larry Sullivan
    7 Sep 2010 | 9:43 am
    Recently I switched over from Blackberry to Android–holy cow what a difference the OS can make on a mobile phone.  I am loving my new Android based phone!  What does one do when you get a new phone? Look for apps of course! So I am playing around and see there is a new app from Bing.  I like Bing maps on the PC but was curious that a Microsoft service would be on Android (Google) phone. LOL  I noticed Greg Sterling briefly commented on the app at Search Engine Land, Bing Mobile App Comes To Verizon Android Handsets. Right now I am holding off on it, but we will see.  As I am…

  • Automatic SEO with Wordtracker Strategizer

    Larry Sullivan
    21 Aug 2010 | 11:33 am
    Early in my 10-year career as a professional SEO I realized that most writing and training about keyword research and SEO was not based on the real world I was working in. For example, mainstream keyword research all seemed to miss the most simple of SEO techniques which is to build on your site’s successes … So if your site is successful for the single (or exact) keyword pizza delivery then it can easily be successful for thousands of other keywords containing pizza delivery including pizza delivery boston and pizza delivery chicago. These keywords are part of the pizza delivery…

  • Schmap – Intersection of Local – Social (Part 2)

    Larry Sullivan
    5 Aug 2010 | 8:42 am
    Today I finish my interview with Paul Hallett, CEO of Schmap.com Hopefully this interview will give you a little insight of what is happening on mobile-social-local front. Twitter is just one of the many areas online where small business can interact and reach out to potential new clients. Q. What is schmap.me? A. Schmap.me is a simple way to share map links using a meaningful, memorable, custom url.  For locations that you share frequently this can be a much more effective way of communicating location than sending a cumbersome google map link. For example, you can see the schmap.me url for…

  • Schmap – Intersection of Local – Social

    Larry Sullivan
    4 Aug 2010 | 6:59 am
    Twitter is becoming a very powerful tool for individuals and small business. Recently I have found myself spending more time on Twitter, trying to keep up with the new trends and ideas on local search marketing, as well as sports scores, trades, rumors, the latest Android phones and more etc. Mobile-local and social-local are growing areas small business needs to understand and areas where they can reach more potential clients. Schmaps is one of those companies doing some interesting and cool stuff online in the mobile-social-local market. I wanted to learn more, so I reached out and was able…

  • Sports Minute From LocalBizBits

    Larry Sullivan
    12 Jul 2010 | 7:22 am
    Well just a quick sports update.  It is the half way point in the SEM2010 fantasy baseball season. It has been very fun and a close race so far.  Here is where we stand: 1. Canseco Link Juice  (Gib Olander) 2. Pilgrims (Tim Dineen) 3. Dial9 4LongDistance (Steven  Meyers) 4. Metropolitans (Larry Sullivan) 5. The Ripper’s (Todd Salerno) 6. Boston Hard Heads (Ben Saren) 7. Rankers (Matt Crouch) 8. Moustache Rides (Bobby Leland) Good luck guys! How do you it every year Gib?
 
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    The Friday Traffic Report

  • Twitter Hit 145 Million Users And Boomers Are A Growing Segment

    Jack Humphrey
    3 Sep 2010 | 8:31 pm
    Image via CrunchBase Listen to today’s show to find out about Facebook Insights, the latest growth numbers for Twitter, and how boomers and seniors have doubled their social networking. Also: How big brands use FourSquare, video conferencing with up to 10 people in Skype 5, Twitter rolling out URL shortener and more! Listen to internet radio with JackHumphrey [...]Twitter Hit 145 Million Users And Boomers Are A Growing Segment is a post from: Blogging tips for bloggers who want more than a following! Does your blog get traffic? Make Money? Want it to? Click Here!

  • Cool Facebook Traffic Tricks

    Jack Humphrey
    27 Aug 2010 | 4:09 pm
    Image via CrunchBase Today we talked about Facebook plugins that put Facebook comments on your blog, a cool tool to make custom Facebook Fan Pages, live updating Google results, and a little fun with a dirty word LinkedIn game. Listen to internet marketing radio with JackHumphrey and Jim Stroud on Blog Talk Radio Links from today’s show: Live Updating [...]Cool Facebook Traffic Tricks is a post from: Blogging tips for bloggers who want more than a following! Does your blog get traffic? Make Money? Want it to? Click Here!

  • Neat SEO Research Tricks, Social Media Tracking, and Search Story

    Jack Humphrey
    20 Aug 2010 | 2:57 pm
    Image via CrunchBase Today’s show focused on tips and tricks with social media marketing tracking and trends, finding related keywords in Google with the tilde advanced search, and the numbers behind guest posting vs. traditional article marketing. Also, a new tool from Google and YouTube:  Search Story Listen to internet radio with JackHumphrey on Blog Talk Radio Links from [...]Neat SEO Research Tricks, Social Media Tracking, and Search Story is a post from: Blogging tips for bloggers who want more than a following! Does your blog get traffic? Make Money? Want it to? Click Here!

  • Now this is using her noggin…

    Jack Humphrey
    17 Aug 2010 | 7:44 pm
    Just when you might let yourself think that all the ideas for blogs are taken, there’s always someone out there to prove you wrong. Amplify’d from green.yahoo.com Turn ugly dresses into nice ones for $1 Marisa Lynch set herself a challenge: Transform 365 unattractive frocks in 365 days, for $365. Just before her 30th birthday, she got laid [...]Now this is using her noggin… is a post from: Blogging tips for bloggers who want more than a following! Does your blog get traffic? Make Money? Want it to? Click Here!

  • How To Create A Viral Hoax, Facebook Tricks, and More…

    Jack Humphrey
    13 Aug 2010 | 12:53 pm
    Image via Wikipedia Fun show today!  We learned how to create a viral hoax and monitor social media campaigns.  Also the value of watermarking your images with your URL to get more traffic. Oh yeah, getting more traffic from Facebook (cool tactic) and how to steal your competitor’s customers on Facebook. Listen to JackHumphrey and Jim Stroud on [...]How To Create A Viral Hoax, Facebook Tricks, and More… is a post from: Blogging tips for bloggers who want more than a following! Does your blog get traffic? Make Money? Want it to? Click Here!
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    SEO Diva

  • Keyword Research – How to Blow Away Your Competition

    Seo Diva
    7 Sep 2010 | 10:35 am
    Keyword research forms the basis of ALL your SEO. Think about it…you use your keywords in every aspect of online marketing: Titles Descriptions All site content, headers, and tags Inbound links Article syndication Business listings Profiles Social media – Facebook, Twitter, et al Video syndication This makes keyword research extraordinarily important! But how much time do you spend on actual research? What tools do you use? Or do you guess? There are a lot of keyword tools on the market, or you can simply use the Google Keyword Tool like millions of other people. Which means you’ll be…

  • SEO Diva Contest for New Facebook Fans

    Seo Diva
    25 Aug 2010 | 7:16 am
    I’ve been wanting to have a contest of some sort for ages, and now I’ve come up with a cool one! One of the items on the list of building your website with a great foundation is to set up a Twitter account and a Facebook page. Twitter account: YES Facebook page: OOPS So, I’ve got my SEO Facebook page all set up now, but where are all my fans? Will you be my fan? Maybe you could win a prize! Easy-Peasy Contest Rules Like SEO Diva on Facebook Sign up for my Newsletter (if you haven’t already) Leave a comment below to let me know you’ve completed both of the above Awesome Prize 3 month…

  • The SEO Doctor Is In

    Seo Diva
    18 Aug 2010 | 1:50 am
    If you’re a regular visitor then you must have noticed the Diva’s newest facelift. The old one did not project the right personality, In fact I’ve detested it for months, so I spent an entire weekend working on this new theme, which I love! However, when I put SEO Doctor to work, I was shocked to discover my grade was in the 70s, and of course I immediately got busy trying to figure out what was wrong with the site (the Diva should have 100% after all!). Digging into the Code Much as I adore Arthemia,  it’s an older theme and doesn’t have native SEO built in. SEO Doctor showed me…

  • Build Your Website with the Right Foundation

    Seo Diva
    16 Aug 2010 | 9:20 am
    When you build a website in WordPress it’s important to lay the right foundation. Get the basics right and your site / blog will have a much better chance for success. A checklist of the most important steps would be a helpful asset, and guess what – I found a great one for you! MaxBlogPress has a featured article Laying the foundations for a successful WordPress website that not only has a comprehensive list but also explains why these steps are important. One of the items on the list is to set up 7 auto responder emails to go out to new newsletter optins. I have to admit, I’ve been…

  • Article Marketing via SEO LinkVine

    Seo Diva
    14 Aug 2010 | 10:44 pm
    There are many ways to obtain inbound links, but article marketing has been a very effective of getting targeted keyword links for a long time. It’s a time consuming process though…you have to decide on a topic, research and write the article, create an optimized title that contains your keywords, write an effective resource box that contains keyword links and a call to action, submit it to various online resources, and make any changes they request (EzineArticles.com is particularly picky). Whew! All that for 2 links. But wait, what if you could write one article, get many variations of…
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    Hobo

  • How To Turn Off Google Instant Search Results

    Shaun Anderson (Hobo)
    8 Sep 2010 | 1:43 pm
    ….on a serious note, Aaron Wall is busy writing about the new Google Instant search results. I will probably link to his Google Instant article in time for this going out to my email subscribers tomorrow morning….. Update – Search Engine Land have a run down on what Google Instant is and how you turn it off: Unlike some of its product/feature launches, Google has already built in a way to turn off Google Instant. In fact, they’ve built in two ways: 1.) There’s a small “Instant is on” link to the right of the search box on a search results page. You can click that…

  • Analyse This – Most SEO Tools Are $h*t

    Shaun Anderson (Hobo)
    7 Sep 2010 | 7:32 am
    Most seo tools are crap and a waste of your time. Even the new ones. Especially most of the PAID ones. There… I said it. There’s a big trend in the seo community to sell tools to seo newbies, but these tools won’t help you rank better if you just aren’t willing to think creatively. Competitor Backlink tools – they can give you ideas where and how to get links but frankly, you don’t need the same links as your competitors, you just need, well, credible links from websites you could see linking to your site, or article and link directories Keyword density…

  • Compare Bing & Google Rankings | Bing SEO Month

    Shaun Anderson (Hobo)
    31 Aug 2010 | 10:37 pm
    With the merger of Yahoo & Bing as far as search results are concerned (Bing will provide Yahoo with it’s search results in futue), I think it’s time I took Bing SEO more seriously. So in September I’m going to examine the differences and similarities of the two primary search engines, Google and Bing, with a focus on Bing SEO. So it’s a farewell to ranking no1 on Yahoo with exactly the type of site Google hates…. and hello to Bing (the search engine owned by Microsoft). Compare Bing & Google Rankings - This tool is pretty cool for a start to check the…

  • Quick Observation About Google, Google Alerts, Bit.ly & Twitter Links

    Shaun Anderson (Hobo)
    25 Aug 2010 | 8:05 am
    Google Alerts, which you can use to alert you if Google finds a mention of your brand name or site, picked out this page (in an alert) for ‘Hobo+Google’ – (WARNING – I edited profanity from the images): you can see the original tweet if you click the image….) ….at first I just put it down to another mad result from very quirky Google Alerts, but the word ‘hobo’ IS NOT on the page the keyword ‘Hobo’ IS in the link URL behind that Bit.ly short-link: That Bit.ly URL is nofollowed though, and Google ‘seems’ to be going…

  • Getting To Number 1 In Google & Staying There

    Shaun Anderson (Hobo)
    19 Aug 2010 | 7:43 am
    Replacing something that’s genuine, aged and valuable with something similar but ultimately a poor copy of what is already available is not without it’s perils. There is plenty of stories out there about ranking woes –  if you try and force Google’s hand where it is ranking sites, Google might very well have a surprise in store for you. I think Google likes the status quo – so much it tried to keep the link graph in 2007. It works. It has the best search engine in the world, supposedly. The results work for most normal users. You making a claim for a top spot IN…
 
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    DailyBloggr.com

  • 7 Cool Twitter Tools for Multiple User & Group Tweeting

    Mani Karthik
    9 Sep 2010 | 12:21 pm
    Clearly, Twitter is undoubtedly the topper when it comes to Social Media Marketing tools. Out of all the tools we use today for social media marketing, Twitter tools are the most versatile and obviously most sought after. One of the good feature about Twitter is that more than one person can use it at the same time. Multiple account tweeting is a reality today with big corporations or just about anyone with a peer team manages one single Twitter account collaboratively. Who does group tweeting and why ? Collaborative tweeting or group tweeting are done mainly when there is a team managing a…

  • Google Instant is fast but doesn’t improve search quality

    Mani Karthik
    8 Sep 2010 | 10:43 am
    Before we jump into conclusions, take a look at the search result. A simple search for “Google Instant” would not show up anything about Google Instant at all. Google Instant is super fast and it takes the search experience to another level, and I agree to what Marissa Meyer said – Google Instant is a “New shift in Search”. But I sincerely wish if they did something similar to the search results in improving them. The reality is that while Google team worked on improving the search user experience, there is no improvement on the index part. So SEOwise there is no change at…

  • Is this the latest Google Update ?

    Mani Karthik
    8 Sep 2010 | 9:36 am
    Google is planning something cool for sure, or that’s what we’re able to learn from all the doodle stories. With Google’s birthday round the corner, techies expect a nice surprise, (especially with that never before changing color doodle thing). TNW has published this new Google tool that is ridiculously fast and probably gives a peep into what’s going to come up. Check it here. Its a tool that displays search lightening fast as you type in to the text space. The search modifies based on Google suggestions as and when you type/edit. Very impressive. I have an intuition (from the…

  • Latest Internet Memes doing the rounds – Round Up

    Mani Karthik
    4 Sep 2010 | 8:07 pm
    The interesting thing about memes are that they hit a huge spike on the popularity charts and before even realizing what they were, they vanish. But that’s the fun part of it. The sad part is that not all the time can you find where it all started. The latest memes and viral concepts on the internet this week are here. 1. Leonardo Di Caprio Happy Strut This meme involves a picture of Leonardo Di Caprio, walking in a happy mood, with something disastrous happening in the background. There are several images around the internet that shows Leo’s Happy strut with something disastrous in the…

  • An SEO course for business owners by Jason Lavin

    Mani Karthik
    4 Sep 2010 | 2:07 am
    On the internet, there is plenty of information floating around. Anything under the sun is on the internet. Webmaster and SEO related stuff is probably the most written about, talked and discussed topics among other on the internet. However, when you’re searching for information related to your context, things get a bit too generic. Information on the internet is way too generic to meet specific niche demands. Jason Lavin, figured this out already, and put up a program in place for business owners who want to have a better grasp of their webmaster/seo skills – The Master your Webmaster…
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    Antezeta Web Marketing

  • Automatically download log files from hosting control panel

    sean
    7 Sep 2010 | 6:30 am
    I’m currently using an Italian hosting service, Webperte, for my Italian blog. The service is fine, except for one minor frustration: they don’t support ftp retrieval of the web server access logs used by log based web analytics systems such as Google’s Urchin. The official solution is to log in to a hosting control panel, [...]

  • Web Analytics and the Missing Right Clicks Conundrum

    sean
    30 Aug 2010 | 12:05 am
    A web marketing professional naturally thinks a lot about the incredible diversity of a site’s visitor demographics. Old and young, male and female, well educated and not, affluent and not… but how much thought has been given to the right-clickers? No, not the right-handed, the right-clickers. Right-clickers are those who right-click on a link to [...]

  • Comparison of Google Analytics / Urchin Tracking Scripts

    sean
    30 Aug 2010 | 12:04 am
    With the advent of Google Analytics asynchronous tracking code, many sites need to review the automatic tagging code they’re using to track items such as downloaded files and outgoing link clicks. Unfortunately Google doesn’t offer an official library for this purpose; each Google Analytics or Urchin administrator is on their own in selecting an extended [...]

  • Google Trends for Websites, now with less data

    sean
    19 Aug 2010 | 5:14 am
    So who isn’t in love with Google’s competitive data tools for web marketing? Of all the sources of public web analytics, Google is potentially the most accurate. Why? No one else has the breadth of web data that Google has. Not comScore nor Nielsen. Not Hitwise. Not quantcast, compete nor Alexa. Forget their admittedly impressive [...]

  • Say It Isn’t So: Marketing Resource Site Marketing Profs Seems To Be Cloaking Search Engines – Inadvertantly?

    sean
    29 Jul 2010 | 6:50 am
    Years ago savvy webmasters realized they could achieve better search engine visibility by creating two copies of a web page. One, text rich and graphics poor, would be seen by search engine robots, such as Googlebot, Yahoo Slurp and Microsoft Bing’s msnbot/bingbot. Everyday web users, surfing with Internet Explorer, Firefox, Chrome or Safari, would see [...]
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    Top SEO Consultants

  • Twitter Facebook & Movies oh my!

    David Brown
    18 Aug 2010 | 9:14 am
    Just in case you haven’t seen this on the twinternets…. (*putting a tw in front of anything make it infinitely better) I’m going to go ahead and call this video one of my 2010 Top TEN!  A few things first, my guys didn’t even know that there is an actual movie called “The Social Network” [...]

  • A Legacy Begins…

    Alex
    9 Aug 2010 | 4:05 pm
    Occasionally, when businesses grow, and start to line their coffers with beautiful, beautiful,  money. When this occurs, the CEOs and founders get to hire underlings to handle all the smaller projects and to assist in the motivations of the company and it soon to  evil empires… Wait, did I say that out loud? What I meant to [...]

  • Facebook Universal Like button – wp plugin

    David Brown
    22 Apr 2010 | 2:07 pm
    Here it is… As any of you watching yesterdays keynote from Facebook’s F8 conference CEO Mark Zuckerberg announced the Universal Like Button – 1 Billion sites served daily! Now that’s a bold statement… but we thought we’d help out. Actually I thought WP plugin guys would have been all over this like a fat chick [...]

  • Google Fiber To Put The G in BellinGham

    David Brown
    30 Mar 2010 | 10:49 am
    I love deadlines… especially the sound they make as they go swoooshing by! If you’ve been following the crazy antics of civic leaders across America, vying for a little Google love, the race is over. And I think it’s fair to say Bellingham, Wa. Cinched it with this amazing video!

  • Tiger Woods Marketing v2.0

    David Brown
    14 Mar 2010 | 1:37 pm
    Now I’m not one to jump into these types of debates often… but I do believe that a bit of humor never hurt anyone. That being said I’m sure everyone has heard about the Tiger Woods debacle. While unfortunate that the entire world now knows his dirty little secret… What would you have [...]
 
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    Saad Kamal

  • Google Instant – Search The Web Instantly As you Type

    Saad Kamal
    8 Sep 2010 | 7:54 pm
    Google has just rolled out a new product – Google Instant that lets you search the web instantly the moment you start typing your search query in Google’s Search Box. Googler Marissa Mayer called it “search at the speed of thought.” According to Google, the average search takes about 25 seconds, and about 24 of those tick by while you’re either typing keywords or deciding which result to choose. Google has been working really hard over the years to improve the speed of their server, network architecture, internet backbone, browser technologies to deliver search…

  • The Google Beat

    Saad Kamal
    27 Aug 2010 | 8:28 am
    Do you like to keep yourself on top of all the latest trends & happenings around you? Then you must try out the Google Beat. Google beat is a regular video series with it’s host Anne Espiritu, who goes over some of the hottest searches on Google in the United States. The search data is compiled from Google’s very own public tools like Google Trends & Google Insights for search and they are presented in a nice High Definition video podcast with some context & news surrounding the searches. Google Beat – Premier Episode 1 Google Blog officially announced the…

  • 4 Pillars of Social Media Marketing

    Saad Kamal
    25 Aug 2010 | 1:52 am
    This is a Guest Post by Michael Jenkins, Director of Shout Web Strategy. Shout is an online marketing agency based in Melbourne, Australia that is specialized in Search marketing, conversion rate optimization and web usability testing and more. You can read more of their articles in the Shout Blog. No matter how big or small your business is, you are most likely trying to tap into the new media that has evolved in the last couple of years. Social media is the cool kid in town. Every website owner now works extra hard to get some ’social love’. There are lots of factors that…

  • Adsense Content Ad Units Revamped!

    Saad Kamal
    11 Aug 2010 | 12:00 pm
    Official Google adsense blog reported that Google adsense team is working on a revamped design of three of the Adsense for Content Ad units. The new units are more space efficient and visually appealing for users with the change in the layout of the text. According to Google, they have done a lot of testing (I’m sure they have) and starting the first revamp initiative with the following ad units: Leaderboard (728×90): the title, description, and URL are now arranged in rows instead of columns (except in the case when only one single ad is showing) Medium and large rectangles…

  • 5 Useful Google Analytics Features You Probably Don’t Use

    Saad Kamal
    7 Aug 2010 | 5:14 am
    Google Analytics is free and powerful web analytics tool that gives webmasters all sorts of statistics about their website. Over the years Google analytics has really evolved with amazing new features and become a strong product for any small-medium business or even an enterprise. Recently during a session with one of my client (who runs an online t-shirts store), I went over some of the analytics feature that he wasn’t using. In fact he was totally clueless that many of those even existed. Even though these features have existed inside Google Analytics for quite some time now, but an…
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    SEO Service Blog

  • Wondering about http://abuseiam.prom.corp.google.com/

    Afzal Khan
    8 Sep 2010 | 1:06 pm
    UPDATE  09/09/2010 -  Google has a separate "AbuseIAm" team responsible for identifying & removing abusive content on Google properties. I use to cross check my blog traffic regularly and often visit those website links which shows at my analytics account to keep track of conversation's why my blog link is included there. I am sure everyone does the same:-) Photo Credit  Photobucket.co Well surprisingly few days ago I noticed a visit from very un-usual link "http://abuseiam.prom.corp.google.com/" which was showing at my Google Analytics Account. The word "Abuseiam" on a…

  • Bruce Clay SEO Training Seminar Pic's at Gurgaon, India

    Afzal Khan
    9 Aug 2010 | 1:13 pm
    Bruce Clay Advanced SEO Training, SEO Toolset Training Seminar Picture's Bruce Clay, global Internet Marketing Guru was on his first visit to India on August 3rd to 5th, 2010 to conduct an exclusive 3 day SEO Training programme at The Palms Town & Country Club in Gurgaon. I was fortunate to have had opportunity to attend Bruce Clay's first SEO training course in Gurgaon, India. Sharing with pictures which I clicked on the last day of SEO course. It was a great experience meeting Bruce Clay personally and to get deep insight on advanced SEO techniques. Bruce Clay has been delivering SEO…

  • Google TV: Google TV Announced at I/O Conference

    Afzal Khan
    20 May 2010 | 10:37 pm
    Earlier few months ago we heard that Google is busy working on a TV platform powered by Android known as Google TV. After so many spectaculations and putting full stop on all rumours today Google's Salahuddin Choudhary (Google TV Product Manager) announced the official launch of Google TV at I/O conference. Google TV was demonstrated live today in front of many audience. What Google TV is TV meets Web. Web meets TV -Google TV is a new experience made for television that combines the TV you know and love with the freedom and power of the Internet. With Google Chrome built in, you can access…

  • Google Brand Promotion - New SERP Feature to heavily promote Brands

    Afzal Khan
    30 Apr 2010 | 12:55 pm
    Google Brand Promotion - Google has introduced a new feature merged with Organic SERP results. The new feature I called as "Google Brand Promotion" which show's additional link's and says "BRANDS for .....based on user searched query". The new feature rolled out Today, which I noticed early morning. So what all is Google Brand Promotion Links, for example: If you search for "Cricket Bats" (see image below)...now Google along with Sponsored Paid, Product Search & Google Natural Organic results, will show additional results in between Sponsored Results and Google Organic results at…

  • Google Search Engine Optimization (SEO) Starter Guide & SEO Report Card

    Afzal Khan
    16 Mar 2010 | 8:28 am
    What you need to know about Search Engine Optimization or well known as SEO. Google has offered with their Search Engine Optimization Starter Guide! and a Google SEO Report Card which is a well structured SEO Guide to help people interested in SEO or looking for information from a trust worthy source to implement SEO over their website in order to have better organic search engine presence. However it's not a complete SEO Guide, but will definetely help you with some Basic SEO tips. It's available for FREE to everyone, better to get a fair Idea and implement these SEO changes over your site.
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    Frank Thinking About Internet Marketing

  • Customer Service Snafu at Verizon Ends Well

    Frank Reed
    9 Sep 2010 | 4:03 am
    I am not big on complaining online because it seems a little whiny. I know that people say there is power in it but I have seen big time social media players use their platforms at times to influence results and while I get it, I don’t really like reading it. Totally my preference personally (as in if people do it I know I don’t have to read it so I won’t). I like reporting positive experiences through my blog. Why? Mainly because it’s more fun and it shows people when they are at their best even when the situation could help them expose their worst. So long story…

  • In Game Tweets for NFL? This Fan Says “NO WAY!”

    Frank Reed
    4 Sep 2010 | 4:12 am
    I am a pretty big NFL fan. Have been all of my life. Why? Because the product is fun for me. The product of football that is. Anything else about the drama and the thoughts of players is something I see little to no value in unless there is a personal interest in the player. Personal opinion I know but hey I think we can still have those in the US for at least today. I read a post last week over at MediaPost where the author wondered out loud why NFL players aren’t allowed to tweet during games and how terrible that is. I let it go as just being dumb (though I did comment on the post)…

  • I Call BS! 70% of CMO’s Claim Marketing and Sales Work On Equal Basis

    Frank Reed
    31 Aug 2010 | 6:08 am
    I am writing about the CMO Survey that has come from Duke’s Fuqua School of Business over at Marketing Pilgrim. As I was looking through the report I saw this chart and immediately I called BS! I just had to call BS on this one. I think that it is the smart thing to say that sales and marketing work on an equal basis because they should. Does it happen in real life 70% of the time? And what does working on an equal basis mean? With the other options being one works within the other’s function (marketing in sales and vice versa) this is confusing. What the real question needs to be…

  • The Slippery Slope of Self-Importance

    Frank Reed
    31 Aug 2010 | 4:13 am
    Just as a warning this is a complete opinion piece. If you want facts and figures you have come to the wrong spot. You have been warned. This is just a quick observation. Social media has created such an inflated view of self that we run the risk of actually losing who we really are. The social media industry is particularly guilty of this. There are social media rockstars, gurus, experts, ninjas, cowboys, mavens and more and it has gotten pathetic. It’s actually embarrassing to be a part of this industry. The activity of social media for business use is important and will remain so far…

  • Make Me Laugh and I’ll Pass It On

    Frank Reed
    27 Aug 2010 | 7:45 am
    No great insight here. Score one for GEICO.
 
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    The Search Engine Optimization Blog @ MoreVisibility

  • Creating a Google Places Account

    Michael Buczek
    8 Sep 2010 | 6:13 am
    As location based services are becoming more popular with searchers through the use of map searches and mobile devices, it is important that all businesses have some presence.  The first place that you should turn to is Google.  Google Local has recently been replaced with Google Places.  You may have seen the map that appears [...]

  • A Few SEO Tips For ASP.NET Development

    Lee Zoumas
    7 Sep 2010 | 6:56 am
    ASP.NET is notorious for generating some ugly markup in the HTML it generates. The idea behind search engine readability is to get the relevant content as close to the top of the HTML Source as possible. One of the biggest culprits in terms of unnecessary code at the top of the page is ASP.NET’s VIEWSTATE. VIEWSTATE [...]

  • Optimizing for “Longer Tail” Keywords is More Important than Ever

    Darren Franks
    1 Sep 2010 | 7:02 am
    A well structured website with as many uniquely targeted pages as possible will often give websites more reach in the search engines. This is even more important given the fact that, a) Google will now start serving up more results from a website for a particular query and b) Google’s recent “Mayday” update will reward [...]

  • Top 10 SEO Mistakes

    Darren Franks
    31 Aug 2010 | 6:03 am
    Many junior SEOs or web developers may think they know SEO, but the truth is they actually don’t. Here are 10 rookie SEO mistakes that seem to be quite frequent: Inaccurate Keyword Targeting: This can be a big slip-up for most people that are new to SEO. They forget to do the proper research or any [...]

  • Yahoo Powered by Bing

    Khrysti Nazzaro
    30 Aug 2010 | 6:14 am
    Much has been written throughout the Search industry over the past few days, months, and years, relative to the “impending” Search Alliance between Bing and Yahoo and the end of Yahoo Search as we’ve known it. And now the time has finally arrived, Yahoo organic search is 100% powered by Bing (in the United States [...]
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    Natural Search & Mobile SEO Blog

  • Quoted in MediaPost on Nokia’s Acquisition of Motally

    Bryson Meunier
    26 Aug 2010 | 10:03 am
    If anyone missed this, I gave my thoughts recently on Nokia’s acquisition of Motally. Good for advertisers, I think: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=134179

  • Speaking at Digiday Mobile in NYC, 9/13/2010

    Bryson Meunier
    20 Aug 2010 | 1:42 pm
    The subject is mobile web sites versus mobile apps. The description from the agenda: 11:00am: Apps vs. WAP: Choosing the Right Mobile Platform for Your Brand: You’re determined to get your brand into the pockets of millions of consumers, and the best way to do it is with a flashy new app, right? Maybe not. Join execs on both sides of the fence as they dig into the pros and cons of launching a branded app vs. leveraging other types of mobile content — images, video, ringtones and even mobile web sites– to reach your target consumer. Learn how to figure out which mobile…

  • More M-commerce Minus SEO

    Bryson Meunier
    16 Aug 2010 | 7:44 am
    Just a quick footnote to my recent Search Engine Land post on not expecting mobile web transcoding services to be automatically optimized for search– I was digging around some other popular m-commerce solutions and found that some other vendors have similar issues when it comes to creating mobile content that can’t be found in search engines. If you’re using Digby for an m-commerce solution, for example, be aware that the mobile content for two of their most well-known clients– Toys R Us and 1-800-Flowers.com is disallowed via robots.txt. So while the sites are…

  • Search Engine Land article on Dangers of Mobile Formatting to SEO

    Bryson Meunier
    12 Aug 2010 | 9:35 am
    I wrote an article for Search Engine Land this week on some of the problems that Usablenet has from an SEO standpoint. If you haven’t seen it yet, please check it out and let me know what you think: http://searchengineland.com/mobile-seo-tip-transcoding-services-can-dilute-link-popularity-48068 The moral of the story is don’t expect your mobile content vendor to include optimization if it doesn’t explicitly say so in the contract. This has been an issue for at least two years, but I’m hoping a little bit of publicity will help mobile transcoders and enterprise SEOs…

  • Amazon SEO Fail – Invisible Marketing Message

    Bryson Meunier
    3 Aug 2010 | 1:57 pm
    I may be one of the Amazon Kindle‘s biggest fans. �Since I got mine as a father’s day gift I’ve been reading more than I have since college, and I recommend it to anyone who is in the market for an e-reader. You may have heard that Amazon released a new mass market Kindle with wi-fi only last week. If you haven’t heard, there’s a message from Jeff Bezos on the Amazon homepage announcing it. Unfortunately for them it’s invisible to search engines and people with screen readers. Amazon can probably get away with this because they’re Amazon. Most…
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    SEO, Marketing Blog

  • Introduction to SEO

    admin
    18 Aug 2010 | 12:06 pm
    Found a great introduction to SEO provided by Rand at SEOmoz. These slides offer an SEO 101 approach but also do a great job of explaining some of the more complex ideas in search engine optimization that most 101 presentations fail to cover. Enjoy! Introduction to SEO View more presentations from randfish.

  • Local Search Tips

    admin
    23 Jul 2010 | 8:52 am
    While reading some recent research around local search, I found some really interesting views on why companies should have a local search strategy and what factors contribute to ranking well in those results. Based on some recent research, it appears almost 20% of searches performed on Google are location based. GetListed.org claims it is closer to 40%, which I feel seems a bit high. Then I began to think, since local search results also appear on the first page of Google universal search results, what other way can you gain 20% additional free exposure on Google’s first page? Organic…

  • The Power of Social Profiles

    admin
    1 Jul 2010 | 9:40 am
    Lately there has been a lot of discussion around social media and it’s influence on search engine rankings. Much of the chatter is around recent changes made at Google and the attention being paid to social “signals” picked up by search engines. To me, this makes a lot of sense. If you have a high ranking website for a group of competitive keywords, then your site should also have some general buzz around your products and services. If you have great content/products and people are sharing it through their social profiles, then it would make sense that “social…

  • Top 10 Link Building Tools for SEO

    admin
    13 Apr 2010 | 8:56 am
    Building one way links from quality websites relevant to your industry is the most effective way to improve rankings for search engine optimization. You may be thinking “that’s great, but where do I find these powerful one way link opportunities?” The first step to starting your link building campaign is with industry leading tools that can provide you with those quality link opportunities.Top Link Building ToolsOpen Site Explorer (OSE) – To use open site explorer you will need an SEOmoz account. OSE uses factors like PA – page authority and DA – domain…

  • Branding : Changing Your Domain Name

    admin
    8 Apr 2010 | 11:00 am
    If you are a Cleveland Cavaliers fan you are probably aware LeBron James is requesting his number change in the 2010-2011 season from #23 to #6. This will likely cause fans to shell out some cash if they want fresh threads of their star player. What does this have to do with online marketing you might ask? When a company decides to change their domain name they are essentially changing their jersey number, or brand on the web.Most companies think the logo at the top of each web page is what people and search engines see as their company brand. For people this is partly true, we recognize the…
 
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    Level 343 Articles

  • Google’s Real Time Search, Social Media and SEO

    JRPittman
    9 Sep 2010 | 3:00 am
    We knew it was coming. When Realtime Search showed up, few in the SEO industry were surprised. Some shrugged; others went “yup”. Those who knew better set about developing strategies to capitalize. Now, when Realtime was just a tagline in the SERPs, it was just one more place to target. Think about it; front-page exposure, [...]

  • Search Engine Optimization – Long Tail or Short Tail?

    Gabriella
    6 Sep 2010 | 1:00 am
    When doing your own search engine optimization, you can always find plenty of articles on how to research keywords. You can find tons of tools as well, such as WordTracker and the Google keyword tool. What you get is a list of potential keywords, information on how often they’re searched and, basically, whether they’d be [...]

  • Encourage and Engage for SEO and All Mankind

    Gabriella
    1 Sep 2010 | 1:00 am
    I have a secret you may not know. The Article Archive is based on the idea of promoting the Level343 website, gaining more clients and enticing to visitors to engage with us. I mean, we’re a company that actually sells SEO services. We want people to RT our conversations on Twitter, fan us on Facebook, [...]

  • SEO, Code & Web Design – Catch Up to the Now!

    JRPittman
    26 Aug 2010 | 3:00 am
    When are you going to wake up, catch up and step into “the now”? “The now” isn’t a fad; it’s not going away. It’s not just an idea grandma came up with in the middle of a late night soap opera. These aren’t the days of Basic programming, Windows Paint and NCSA Mosaic. Flash is [...]

  • Twitter Terrors: The Self-Proclaiming Tweeter

    Gabriella
    23 Aug 2010 | 3:00 am
    It’s not everyday I actually get to write about something I want to discuss. Most of my writing consists of work – whether for clients or my business, it’s still work. Every once in a while, though, you have moments in between the 9 to 5 when you’re compelled, no, forced to purge and rant. [...]
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    eVisibility Insider - Internet Marketing Blog

  • Google Press Announcement 9/08/2010 –LiveBlog

    Dan Redman
    8 Sep 2010 | 9:17 am
    This is eVisibility’s liveblog for the Google Announcement on 9/08/2010. Coverage officially starts at 9:30 AM PT.  Please follow this feed as we continue to update prior to the event and during the coverage. As reported in yesterday’s Google Press Release post, the announcement has been made that there will be an announcement today.  All of the constituents of Google-ville have been left to wonder.  Will it be a major update with real-time search, Google TV, HTML5 or perhaps a curve ball from left field? 9:24 AM Currently the live feed has a repeating video that…

  • Google Press Conference Event One “You Won’t Want to Miss.”

    Alex
    7 Sep 2010 | 6:22 pm
    Google is on the brink of announcing one of its biggest advancements in recent years. Trouble is, no one seems to know just what that advancement is.  Speculation has centered around Google’s search algorithm, with some suggesting that the way we search may be changed forever. However, Google has kept its cards very close to its, no doubt, diamond-encrusted chest and has so far been able to keep its big news under wraps. Search engine optimization, as an entity, is forever evolving. Those smart, athletic, and physically attractive folks who work in the SEO industry recognize that any…

  • Mobile Search Engine Optimization: The Cool Leading the Cool

    Alex
    30 Aug 2010 | 6:23 pm
    “What do you mean you don’t have a Smartphone?!”This is the sort of bewildered reaction you are likely to get these days if someone finds out you use your pocket-sized communication device for something called “phone calls,” and not for tagging yourself in photos performing illegal acts.After all, Apple just sold over 2 million more iPhones (pretty cool), and Google claims that their consumers are activating around 160,000 Droid smart phones . . . every-single-day! Now that’s cool. If you are one of the unlucky souls stuck with an ancient relic, insensitive to the need for real…

  • SEO: A Never-Ending (Almost) Story

    Alex
    23 Aug 2010 | 10:51 am
    Search Engine Optimization (SEO) Is a Forever-Changing Industry Of all modern marketing strategies, few are as pliable, fast-paced, and prone to change as Search Engine Optimization. So unpredictable is this industry that internet marketing agencies are forever tracking the most relevant blogs to ensure they don’t miss out on the next game-changing development. Considering the nature of the business, then, it is easy to imagine the difference that a month, year, or decade can make to the process of “SEO.” So, if you’ll not mind humoring me, I’d like to take a trip down memory lane.

  • Lebron James’ Toothbrush & Cavities: A Consumer Engagement Story

    joearanda
    12 Jul 2010 | 1:45 pm
    Lebron James goes on TV to announce who will be the next in line for the opportunity to give him millions of dollars, and clearly we are all supposed to learn something from the process. Whether it be how news-makers are controlling the news media (is that in and of itself new?) or how the King James phenomena is fully wielding the power of social media, something much larger than sports is occurring with the buzz leading up to and following “The Decision.” Part of what makes James’ recent strategy astounding are its similarities to recent and highly successful campaigns…
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    Outspoken Media, Inc.

  • Dear Mainstream Media – Please Remove Foot From Mouth

    Rae Hoffman
    9 Sep 2010 | 10:58 am
    Google Instant. SEO is dead. Yes, I’m sick of hearing about it too. But, Greg Boser alerted me via Twitter today that TechCrunch had made a blog post that showed a clear misunderstanding of Google Instant in regards to SEO: “SEO (Search engine optimization) will change as well. Sites will need to optimize for particular letter combinations, not just entire keywords. It will be interesting to see whether results get spammed or if Google will gain the upperhand in this constant cat and mouse game.” – Source This “advice” spurred me to tweet: “SEO is not…

  • DIY ORM Without The Nasty Emotional Breakdown

    Lisa Barone
    8 Sep 2010 | 9:31 am
    I recently chatted with a student working on his thesis. He was interested in the effects of the social Web and how these new tools were changing things for business owners. One of the big topics we touched on was online reputation management. The student asked me why someone would attack a brand and what the best defense was once you found you had been attacked. Here’s a much longer explanation of what I told him, for your use and also for his. Ready? Quick! Someone has launched an attack against your brand. The washer they purchased from you actually BLEW UP in their home and, as you can…

  • How We Do It: Shock & Aw Community Building

    Lisa Barone
    7 Sep 2010 | 9:05 am
    I love being surprised. Whether it’s an affectionate note tucked into my car window before I leave for work or a friendly email out of the blue, surprises give me tingles. And I’m not alone. If Hallmark has tried to sell us on anything it’s that people remember those unexpected, almost vomit-worthy gestures. So much of our life is spent on auto pilot that it’s nice when someone pushes us out of it. And that applies to the Web, just as much as it does in your real life. It’s the little interactions that can make all the difference in helping someone to feel valued, heard or part of…

  • Weekend Coffee Links: Jumping Fox Edition

    Lisa Barone
    4 Sep 2010 | 7:30 am
    Holy moly, it’s Saturday. What a week this has been for Outspoken Media as we moved into our brand new Troy, NY office.  I mean, Rhea and I now have to leave our apartments to go to work.  No more rolling out of bed and straight toward the laptop. WHAT HAVE WE DONE?!  The truth is Outspoken Media has taken a major step into adolescents and I couldn’t be happier. It’s an exciting time around and the crazy is only going to continue! To keep the excitement going, here’s another edition of the Weekend Coffee Links to help you kick off your long weekend. Share your own…

  • 15 Ways to Handle ‘Pick Your Brand’ Requests

    Lisa Barone
    3 Sep 2010 | 7:30 am
    I’m done. I’m done with the emails asking for “a quick chat”, I’m done obliging folks who ask me to follow them on Twitter so they can DM “a quick question” and I’m done being suckered into phone calls only for someone to try to steal as much professional information from me as they can. Because while I’m all for passing it on and sharing the wealth, that’s not what’s happening when you ask me to lay out a complete social strategy for your business. That’s not what’s happening when you ask me to review your business proposal. When you ask to “pick my brain”,…
 
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    Search Engine People

  • 3 features you need to know about Google Instant

    Tony Tie
    9 Sep 2010 | 12:00 pm
    Google has unveiled a new feature called Google Instant Search on Wednesday. It is designed to help users access search results more quickly and easily than before. For those not in the know here are 3 things you need to know about Google Instant Search: 1) Faster Search Results: Google displays complete search results as you type. This is based Google AutoComplete suggestions. Say if you type “F”, Google will first suggest “Facebook”. From that, the page will display results based on the suggested word “Facebook”. As you continue to type, the display results change. Say the next…

  • Harness Opportunity Marketing During the Busy Season

    Tom Shivers
    9 Sep 2010 | 9:07 am
    When the busy season hits, it means time to gear up, hire more people and, unfortunately, completely ignore the marketing efforts… I’ve seen this occur year after year. Sure, things get crazy, but now is when you show off your keen management skills by recognizing opportunity marketing. Because if the "I’m too busy" mentality continues, the busy season will be over all too soon – perhaps because your search rankings drop due to neglect. The busy season actually offers rare opportunities to take your marketing to a "whole ‘nother level!" There’s no question…

  • 8 Tips To Building Quality Twitter Followers

    Bob Nunn
    9 Sep 2010 | 2:33 am
    Ok, so you're on Twitter. But you're not Lady Gaga. Let's say you have a business as mundane as making signs. How do you build your following? Building a following is critical to marketing success not only because your customers are spending more of time on social sites than search engines but also because a strong following gives you a new channel of constant communication to a group of opted-in influencers. This blog post will share 8 practical ways to build a quality following in roughly the order you should undertake them. While the tools are Twitter-specific, the…

  • Trendistic: Awesome New Twitter Trend Analysis Tool

    Michael Higgins
    8 Sep 2010 | 9:59 am
    Trendistic is an awesome new Twitter tool that can help you analyze, and find the source of trending topics. Inclusion in the Twitter Top 10 trending is the holy grail in Twitterland. Trendistic allows you to compare a number of topics over specified timelines. For example rosh( Jewish New Year), tarzan, and charice (Filipina songstress) were all trending on twitter this morning. Below we take a look at various spikes throughout the day. Especially neat as we’re looking at worldwide trending topics: • Where this topic is popular: can provide valuable insight and may reveal a new target…

  • Use Google Analytics Advanced Segments To Find The Real Questions Your Visitors Ask

    Ruud Hein
    8 Sep 2010 | 3:09 am
    To do keyword profiling to find out what your customers are really searching for, to get into their minds and understand what it is they specifically ask, you don’t have to go far. Your own site has all the answers – and here’s how to find them. The 5 W’s (+ 1 H & 1 C) Who What When Where Why How Can These six words are at the heart of every conceivable question one can ask. They are the words used by searchers who want specific information; who want to see their questions answered. You can easily find all the specific questions that led people to your site on a site-wide or…
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    New Media SEO Blog

  • Triangle Direct Media #247 on Inc 500 | 5000 List for 2010!

    Scott
    27 Aug 2010 | 12:50 pm
    We are proud to announce that our company has been named the 247th “Fastest Growing Company” on the Inc 500 list!  Thank you to all of our hardworking employees, loyal customers, and supportive family members.  Without you, this would not have been possible.  Stay tuned for more exciting announcements later in 2010 — we’re working on some major enhancements to our enterprise SEO platform, SEOtool and will continue to push the innovation envelope with forward-thinking Search Engine Optimization, link building, and content marketing solutions. Special shout out and…

  • 2011 Internet Marketing Spend Predictions: SEO Voted as #1 Priority

    Scott
    21 Jul 2010 | 8:09 am
    We love sharing new, relevant studies and trends with our blog readers. Below is a forward looking study where Top Rank Blog polled more than 200 Internet Marketing decision makers on which Internet Marketing Channels they planned to invest in for 2011. While we know most of our clients are currently focused on gearing up for this Christmas Season, we did want to share the future trends of web spend and where budgets are going. If you’re already planning or discussing budget allocation in 2011, please take note.  In total, more than 40 different Internet Marketing vehicles received…

  • A Visual Flow Chart of How Google Works

    Scott
    2 Jul 2010 | 11:44 am
    The group over at PPCblog.com has put together a nice, visual representation of “How Google Works”.  If you’ve ever wondered just how complex search engines are, enjoy the below overview.  SEO is not for the faint at heart — Google confirms that there are more than 200 factors in their algorithm and in 2009, the engineers at Google made more than 400 adjustments to their algorithms; more than 1 change per day!  Thank goodness for advanced SEO tools and expert engineers who live, eat & breath search engines on behalf of their clients.

  • How Search Engines Value Links

    Scott
    27 May 2010 | 1:34 pm
    Link building has been a major force in the SEO industry for the past 5+ years.  Google led the way with its PageRank algorithms and other major players have followed — by recognizing links as “votes of confidence & trust”.  Unfortunately, all votes (or links) are not counted equally.  The brain trust at SEOMoz, has just released one of the more insightful articles on links we’ve read in quite a while, specifically addressing 10 Major Factors that Influence the “Valuation of Links” by Search Engines. If your business is constantly trying to get its…

  • Key Trends in Search Industry Report: “The State of Search Engine Marketing 2010″

    Scott
    29 Mar 2010 | 11:46 am
    The North American search marketing industry is projected to grow by 14% in 2010 and reach $16.6 Billion, according to a newly release report called “The SEMPO State of Search Report 2010″, published by Econsultancy  The full report costs $299, but for a sneak preview, visit here. We’ve posted before about SEO stats, but this newest report just adds more fuel to the SEO budget argument. Other key highlights important to the search marketing space, in particular SEO include: In 2010, companies expect to spend 43% more on SEO than they spent in 2009 — the big question…
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    Local Search Simplified by Shagun Vatsa

  • Just Published: Canadian IYP Rankings Report at Powered by Search

    Shagun Vatsa
    25 Aug 2010 | 12:37 pm
    Last year, Andrew Shotland of Local SEO Guide  published the IYP (Internet Yellow Pages) SEO Rankings Report which soon became the authoritative source of figuring out which US IYP, 3rd party data provider or niche vertical directory trumps organic SERPs and is best at SEO. Net Magellan followed up with another detailed study and which reported IYP rankings across 274 US cities. I was really inspired by these reports and wanted to create a comprehensive and similar piece for Canadian IYPs and major data providers. I contacted Dev Basu, my fellow Canadian Local SEO buddy but our busy…

  • Local Search Ranking Factors 2010 Contributor

    Shagun Vatsa
    11 Jun 2010 | 4:55 pm
    This year, I had the unique opportunity to participate in the industry leading Local Search Ranking Factors study carried out by David Mihm. It was an enriching experience and I’m also pleased to announce that Powered by Search is now the 1st Canadian company to have more than 1 panelists take part in this survey (myself and Dev Basu). Local SEO is evolving constantly and valuable studies like these really help in understanding the intricacies involved with optimizing for local search.  There was a large number of contributors this year and the results were very telling about how Local…

  • SES Toronto 2010 Recap on Powered by Search Blog

    Shagun Vatsa
    11 Jun 2010 | 4:26 pm
    Attending the SES Toronto Conference for the 2nd year in a row was absolutely a great experience. I had a fantastic time learning about new tips and tricks, networking with new industry experts and chatting with some old friends. I also blogged about some of the sessions on the Powered by Search blog, so if you’re interested in reading about what was discussed at the conference, head over the PBS blog for an information packed recap

  • Search Ad Management Firm Acquisio Offers First Seamless Google Analytics Integration

    Shagun Vatsa
    11 Jun 2010 | 4:19 pm
    Marketers and Advertisers Have New Metrics, Stats to Measure Campaign Success and ROI PPC management software provider Acquisio today announced at SES Toronto a full integration between the Acquisio SEARCH ad management platform and Google Analytics, the world’s most popular web analytics solution. The Google Analytics Connector, built into Acquisio SEARCH, lets marketers view, analyze and report on all of their valuable Google Analytics data within the Acquisio SEARCH platform. The full integration is the first of its kind between Google Analytics and an ad management software…

  • Local SEO Fail

    Shagun Vatsa
    18 May 2010 | 3:44 pm
    I was doing some niche local SEO research when I came across an example of how an unoptimized local listing contributes to inaccurate search results. Searching for “Toronto Lawyer” brings up the local 7-pack with Timothy’s World Coffee ranking towards the end at #5. To make matters worse, when you go on their place page, you’ll see a barrage of reviews for a Toronto based general physician “Dr. Daniel Wong” . Additionally, Timothy’s World Coffee is being categorized as a “General Practice Attorney” instead of coffee shop based categories.
 
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    Web Traffic Pro

  • Utilizing Google PPC To Get Laser Targeted Website Traffic

    admin
    25 Aug 2010 | 12:02 am
    The greatest well recognized secret in generating wealth within the web dependent company or e-commerce is Visitors. Everybody knows it; every website would like it and each website requirements it. The point of sites is to become visited and viewed. Numerous elaborate designs, money and countless hours of developing a website to create them stunning and appealing are utilized. Without visitors, it is for naught. To make money you must focus on Targeted Web Traffic With visitors comes a potential client which basically signifies sales which in turn signifies income. While numerous websites…

  • Finding The Most Profitable Keywords For SEO And Free Web Traffic

    admin
    16 Aug 2010 | 8:19 am
    Keywords play a huge role in Website search engine optimization. Keywords, when when used by a knowledgeable webmaster, indicate to the engines what keywords each page should be listed with. Many people have a hard time with Website search engine optimization keywords for two reasons. One, they don’t know how to find profitable keywords for building web traffic. And two, they often misuse keywords, which hurts them more than it helps them when it comes to generating website traffic. Finding the best keywords does not need to be overly hard. There are two things to consider when choosing…

  • Free Traffic, Anyone?

    admin
    11 Aug 2010 | 10:46 pm
    Join the FREE TRAFFIC SYSTEM. Get your articles posted across this worldwide network of blogs. Article spinning creates UNIQUE article content. Diversify your anchor text. Accepts affiliate links. You choose the blogs that publish your articles. Earn extra backlinks with the affiliate program. FREE. Even though there are ways to boost your site traffic flow, a number of websites don’t have the right resources which individuals possess to create additional traffic for your site. The truth is, you do not have to expend a cent - all you have to have is the right outlook along with a fair…

  • The Three Things To Prevent When You Email Checklist To Increase Website Traffic

    admin
    11 Aug 2010 | 1:02 am
    When you choose to have an opt-in checklist, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are numerous things to think about in avoiding numerous complications and how it will Increase Website Traffic if done correctly. While there are so many methods you can make people subscribe for your list, you will find also some things you must do to prevent subscribers from seeking to obtain off out of your checklist. Aside from that, you also want to avoid any problems using the law and your web support provider or ISP. There are now numerous…

  • Blogger For Social Networking

    admin
    27 Jul 2010 | 7:23 pm
    If you are using Blogger for your personal blogging or for your Chicago website business needs, Blogger makes it easy to increase your traffic and get the word out about your site through its simple social networking capabilities. There are many options to get your blog the visibility you’re looking for and make contacts with potential clients or other bloggers, and Blogger makes this process fairly easy to navigate. Often all it takes is some quick copy and pasting of code to add a widget to your sidebar that will help open up new ways to get your content noticed and help others find your…
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    Link Building Best Practices

  • On the Road Again: 6 Events in 8 Weeks!

    SarahM
    9 Sep 2010 | 12:00 pm
    There’s never a dull moment in the life of Arnie Kuenn. He’s preparing for a marathon of events over the next eight weeks. When Arnie isn’t looking over the shoulders of his team at Vertical Measures or writing a book, he’s speaking at industry conferences and events both locally and across the country. Up next, Social Media AZ, today September 9 at MadCap Theaters in Tempe, Ariz. Arnie will present Winning Tactics for Content Creation and Marketing. The event is expected to draw nearly 400 attendees. Then, he’s on a plane and off to Search Marketing Expo East, October 4-6 in New…

  • Online Reputation Management Expert Interview with Andy Beal

    redlincook
    1 Sep 2010 | 12:00 pm
    In just over a week, I’ll be presenting the Vertical Measures Webinar, “Protect Your Online Reputation While You Still Can!,” on September 9 at 11:30 a.m. EST (8:30 a.m. PST, 10:30 a.m. CST). I’ll discuss why you must protect your good online name, and simple techniques to do so . In preparation for my big day, I reached out to the very individuals who shaped my approach to Proactive Online Reputation Management. I even had the pleasure of speaking with the Andy Beal, CEO & Founder of  Trackur, an internet marketing consultant, award-winning blogger, professional speaker, and…

  • USA Today Attempting to Usher in New Era of Journalism

    Michael Schwartz
    31 Aug 2010 | 4:07 am
    Typically when a newspaper announces it will be cutting about nine percent of its staff and around 130 jobs in total, it would be another sad day for what some see as a dying industry. But this is different. By morphing from a print-centric newspaper company to a multi-platform media company, the USA Today may just be revealing a blueprint for the rest of the media world to follow to economic viability in this changing world of news consumption, with unfortunately some loyal employees shed along the way. The old way wasn’t working. Ad revenue for the USA Today declined by 29 percent in…

  • How to Promote Link Worthy Content

    Kristi H
    26 Aug 2010 | 5:00 am
    A little over a month ago, Vertical Measures created a fun SEO infographic about the types of links you can obtain through link building and the value of each types of links. As a follow up, I thought I would go through the link types represented in this visualization and share which ones we actually received while doing some website marketing for this infographic. 1. Content Distribution One of the first steps in any good content distribution strategy is getting a few quality press releases and articles written with SEO optimized text pointing back to your content. This helps you get your…

  • Online Reputation Management Expert Interview with David Wallace

    redlincook
    25 Aug 2010 | 4:36 am
    Have you heard? This month, I’ll be presenting the Vertical Measures Webinar! Join us for “Protect Your Online Reputation While You Still Can!,” on September 9 at 11:30 a.m. EST (8:30 a.m. PST, 10:30 a.m. CST) where I’ll discuss the need for and ways to protect your good online name. In preparation for my big day, I took some time out to talk to some folks in the field that I respect and whom have helped shape by approach to Online Reputation Management. I started off with David Wallace, the co-founder and CEO of SearchRank. He is a recognized expert in the industry of search…
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    Increase Traffic and Rank Using SEO

  • Big Brands Spend Big Money on Adwords

    SEO Company Geek
    7 Sep 2010 | 7:17 am
    There was some number leaked from Google on the June 2010 spend of some adwords customers and wow is there some major moola being spent!

  • SEO Jobs in Canada Just Silly

    SEO Company Geek
    9 Aug 2010 | 7:52 pm
    So I have been happy to report over the past couple of years that Canada, in particular my neck of these woods, Ontario has been catching up to the UK and USA by offering good starting salary for valuable Search Engine professionals.  But a quick look at Craislist today makes me wonder what is going on.  Not only have good paying SEO jobs been a rare occurrence the past few months, there are some really jokers offering peanuts and I can’t image what kind of specialist or professionals they are expecting to get.  Just a few weeks ago I saw an ad for an experienced link builder…

  • Purple is the New Black in Link Building

    SEO Company Geek
    14 Jul 2010 | 6:38 am
    Does the text color of your link matter?  According to a Google patent granted a little while back it just might!  You can view the document yourself here. But let’s spend a little time with claim 18, The one or more server devices of claim 16, where the data associated with the features of the one of the links includes at least two of: the font size of anchor text associated with the link, the position of the link within a source document, the position of the link in a list, the font color associated with the link, the attributes of the link, the number of words in the anchor text…

  • Search Marketing Company Looking for Link Builder

    SEO Company Geek
    13 Jul 2010 | 7:13 pm
    This is a good paying job for someone with high-end link building and management skills.  Link building is one of the hardest SEO jobs and it can also prove to be the most frustrating. A Toronto Area search marketing firm is looking for a First-Class Link Builder to join our growing team. The Candidate will ideally be located in the Greater Toronto Area and have the ability to work remotely from a home office. Read the rest here and please reply to this thread if you are interviewed or get this position!

  • Weird Adsense Bug

    SEO Company Geek
    7 Jul 2010 | 6:45 pm
    I have the strangest Adsense bug happening and I am finding it very hard to contact Google customer support.  When I look at the three month view of my Adsense balance I get one number and when I look at the twelve month view I get a much different balance.
 
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    Seo Tips

  • Lineage 2 server

    A new project that I started is about a lineage 2 server that I own.Basically I'm trying to reach on 1st place for keywords " lineage 2 server " and " lineage 2 servers " on .com and any non-generic tld.This nich is not hard to optimize so Ive got ...

  • Do follow blogs

    A new search engine has borned. Its made for only do follow blogs and is very easy to use. We all know that dofollow blogs are a good way to post comments with links to transfer Page Rank and the most used tool to find this blogs are directory's for do ...

  • Do follow blogs search engine

    The reason for "the unupdated blog" in the last time was the fact that I spent all my time in building a do follow blogs search engine. Its not finished yet, but is all most done.Its a new tool for seo purposes, for those of you who want to find dofollow ...

  • How to not start link building for a site - mistakes in seo

    All market is full with lots of tools that promise top 10 positions in Google,100000 backlinks in seconds and other cracks. I will give you a list of things to NOT to do in a link building strategie. 1) Do not submit your site to more than 50 directories in a month.This ...

  • SEO friendly urls after submiting a form

    What means that? It means that in a form whit GET method, when you submit, you will be redirected to a new page with "?example=variable" added to the URL. Think if your users will search on your site some data and wish to place the link with the searched results on blogs,forum ...
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    SEO Unique

  • Google Instant Single Character Keywords

    Matt Ridout
    8 Sep 2010 | 2:05 pm
    Many blogs are reporting on Google Instant and it’s many features and the impact this major change will have on SEO and other online marketing channels. I for one enjoyed the streaming session held by Google and found it highly entertaining, the Bob Dylan section was a nice touch. I decided to look at which keywords are displayed by typing one character in the search bar, below is the list of what you will get if you type in each letter: Results from Google.com Amazon Best Buy Craigslist Dictionary Ebay Facebook Gmail Hotmail Ikea Jet Blue Kohls Lowes Mapquest Netflix Orbitz Pandora…

  • Google Analytics Visualize

    admin
    25 May 2010 | 1:39 pm
    An area of Google Analytics which is sometimes overlooked is a tool called “Visualize”. This is accessible when you drill down in keyword data for specific areas, an example of this would be traffic sources > Google (organic). Once you see the keyword information with volumes you’ll notice a “visualise” button appear at the top of the screen in the grey boarder, see screen grab below: Once in the area you’re presented with what appears to be a graph that plays like a video illustrating various metrics over time. This is great for comparing progress of…

  • Is there any value left in building links through directories

    admin
    27 Mar 2010 | 10:23 am
    Although content, on page and on site SEO aspects are all essential for a successful online marketing campaign however it’s the link building where people and businesses can sometimes come up short. It’s still one of the areas where I continue to see people promote and sell techniques which are not only a waste of time and money but they may harm website rankings and performance. Until last year Google had recommended that one of the best ways to start building links to any website was through directories, examples such as DMOZ and the Yahoo directory had been listed on Google’s SEO…

  • 25 Websites every SEO should know for 2010

    Matt Ridout
    4 Dec 2009 | 6:00 am
    In February last year I created a list of 25 websites every SEO should know, I must admit the basis of that blog post was intended as link bait which did happen to deliver. However I did also receive a lot of negative comments regarding what I had included, looking back on the list I can now see why. Anyway, moving forward, I have created a new list of websites that every SEO should know or at the very least is aware of. 1. http://www.seomoz.org – seomoz have not held back over the last year and 9 months, most notably the addition of Linkscape and Rand’s constant travelling have done…

  • HTML Sitemaps Help Increase SEO Rankings

    admin
    26 Oct 2009 | 9:38 am
    Sitemaps are an aspect of web design that has been around from the very beginning. The ideology is simple; create an accessible area of the website whereby users can navigate to any one area of your site architecture easily. A lot of web designers see these pages in the same way a builder would see four walls, a floor and a roof – they are part of the infrastructure and should not be ignored. While this is sound advice the reason and benefits for SEO may not be so transparent. A sitemap can be a very powerful platform for SEO and I mean VERY powerful and yet it is so simple and often…
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    SEO Design Solutions

  • “Google Instant” – Going Live in a Data Center Near You!

    Jeffrey Smith
    8 Sep 2010 | 5:01 pm
    For those of you who didn’t catch the buzz, Google is rolling out another revolutionary contribution to search called “Google Instant”. Google Instant Meets Google Caffeine! This new upgrade allows you to shave seconds off your search time by rearranging the SERPs (search engine result pages) live as you are simultaneously offered suggestions on alternative keyword or key phrase variations. While the SEO implications have not been assessed, the ability to see what results “above the fold” beckon you to click “using this live real-time preview” allow you to ideally find what you…

  • The Trinity of Traffic, Credibility and Conversion

    Jeffrey Smith
    7 Sep 2010 | 9:31 pm
    There are three things you need to be successful online – traffic, credibility and conversion. Anything else is a mere transitory step for one of these three primary prerequisites for monetary gain via commerce or affiliate marketing. The Trinity of Traffic, Credibility and Conversion Traffic : This is the prime ingredient to longevity and ROI. Any type of traffic generation such as SEO (search engine optimization) SEM (search engine marketing / PPC) Paid Advertising Sponsorships Editorial References Article / content syndication Social Media or Web 2.0 Are all designed to do one thing…

  • Search Engine Positioning: Consumers, Supply and Demand

    Jeffrey Smith
    6 Sep 2010 | 4:37 am
    If you understand the psychology of supply and demand, search engine positioning and more importantly what consumers want, you can devour entire markets as a result of superior SEO and tactical strategic execution. What SEO can Do For Your Business The often aloof sense of causation that beckons consumers to spend is the driving force of commerce.  Learning to speak the language (of search, point and click) , understand its cues and leverage causes that create effects places the power of search at your fingertips as a genuine game changer for your business. While there may be a significant…

  • SEO Tips: How to Use Search Queries for Affiliate Marketing

    Jeffrey Smith
    3 Sep 2010 | 11:27 am
    This simple SEO Tip shows you how you can use wildcard * search operators to “fill in the blanks” and show you the money based on commercial queries and their search gravity in Google. Once you find a problem, then you can act as part of the solution using affiliate marketing and affiliate products. Find products using wild card queries like: how to * how to fix * how do I * best way to * best product for * best solution for * * product reviews * affiliate programs Once you locate your offers, then use the keyword AND affiliate programs. For example, if you found that teeth whitening…

  • Is Google Shaking Down Paid Links?

    Jeffrey Smith
    1 Sep 2010 | 11:37 am
    Is Google shaking down paid links now more than ever? It seems that more and more sites are slipping from page 1 to page 3 or 4 in the SERPs (search engine result pages). What is one possible cause? The obvious conclusion… over-optimization! Link Interrogation: GoogleBot Shaking Down Paid Links What Does Over-Optimization Mean? It means that you pushed too far with one of the four metrics below. Each tells a story (like a piece of a puzzle) and collectively they sculpt the granular degree of trust, authority and positioning your web pages can acquire. The metrics are: Link Profile…
 
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    Bill Sebald's SEO Blog

  • Where Is SEO for Mobile Going?

    Bill Sebald
    7 Sep 2010 | 6:15 pm
    Customers still rely heavily on search engines to find web-based mobile commerce sites.  It’s not unlike regular SEO in many technical ways (Google still cares about the keywords and the links), but is very different when optimizing for customer value.  To optimize for search engines on behalf of the mobile customer, you have to think about what the mobile customer is looking for when searching on a phone:  relevancy, speed, and a good usability.  Identify your pages that are best suited for them.  We’re trying to attract mobile users.  Not just desk users.  Mobile users have a…

  • 4 Useful Google Search Tricks For SEO

    Bill Sebald
    3 Sep 2010 | 6:32 am
    Here are a few little tricks you can do to customize or filter Google results. These 4 are clutch tricks for me.  I end up using these more than most other tricks in my arsenal (oh, there are plenty…): Enter -site: to remove sites from the SERPs: If you’re looking for competitors for a popular product, and keep seeing the big players, comparison shopping engines or affiliates, and would like to get a better feel for the other players in the landscape, this trick works well.To see this work, search for a key phrase like Wilson Official NCAA Football.  You may see sites like…

  • The New Sphinn? It’s Fine By Me.

    Bill Sebald
    1 Sep 2010 | 3:41 pm
    Sphinn.com is dropping its voting (ala Digg) system for a new editor controlled model. Sounds like there has been lower engagement than in past years, likely leaving a larger percentage of the activity to spammers and voting mobs. It will be interesting to see if the full-on editor model will be better than the group voting model. I wouldn’t think it would be, but then again… >Others complain that someone else seems to “win” all the time. Although I don’t think I ever typed those words on the web, I have to agree. It’s why I bailed a year ago. I loved the idea…

  • Finally – Bing Now Powering Yahoo Natural Search Results

    Bill Sebald
    19 Aug 2010 | 1:07 pm
    The deed is done – after many, many months, Bing is finally powering Yahoo’s natural search.  The results between the two engines are the same.  Take a look – click above. Post from: Bill Sebald's Greenlane SEO 2.0 BlogFinally – Bing Now Powering Yahoo Natural Search Results

  • SEO Might Be Doing More Than You Think

    Bill Sebald
    2 Aug 2010 | 12:57 pm
    You know the Old Spice social media campaign that exploded in the end of July?  Lots of online views, and low ROI (well, according to the preliminary reports from outside of the Old Spice camp).  I’ve read enough articles calling this a failure for the low impact to revenue.  Whether true or not, all I know is that Old Spice, which I always considered (for whatever reason) a low quality, old fashioned product, is now on my radar.  This is momentum, and this is a rare gem today.  A lot of marketing fails to gain any attention at all.  When you succeed, and cut through some noise,…
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    Bruce Clay Australia Blog-Search Engine Optimisation, Internet Marketing and SEO Blog

  • Google Instant SEARCH

    Jeremy Bolt
    9 Sep 2010 | 4:15 pm
    After recent rumours, Google is today rolling out instant search. This means search results change as people type out their queries. Google dynamically displays results as you type and suggested or predictive search queries in the search bar, so you can hit enter at any time. You can also scroll through the dropdowns and see the results change. So what does this mean? The most likely impact of these changes on search behaviour and site traffic: Most likely minimal to traffic, people are more likely to change the search query anyway than go to page 2 of the SERP’s (Search Engine Result…

  • SEO Hot Tub – 27th August 2010

    Anupam Wagle
    8 Sep 2010 | 6:25 pm
    It’s that time again! Bruce Clay Australia’s SEO Hot Tub has delivered a host of new SEO tidbits for all to enjoy. The major topics covered in this session were Google real time search, Facebook places, Bing powering Yahoo! search results and some good stuff about optimisation. Google Real Time search Google real time search finally released its homepage including a few cool tools like conversion view, alerts and Geo-search. The standout features include: Ability to filter custom location of updates Top links function Alert function for the updates Using Google real time search we will be…

  • SEO Hot Tub – 20th August 2010

    Raffaella Bronzi
    30 Aug 2010 | 5:11 pm
    The SEO Hot Tub is not just a way for us to talk about the latest and most important search engine optimisation (SEO) articles, but also a way to share our SEO knowledge and client learning’s. Reading articles from other SEO sources not only keeps you updated with what is going on in the industry, but also drives you to do your own testing to see how what is happening on sites may affect your own. My favourite topics and articles from this week’s session include the following: 1.  Michael Gray: Hosting your Videos – Vzaar Video Hosting Service Review Michael suggests using the…

  • The Rewards of Quality Information Architecture

    Aaron Egan
    26 Aug 2010 | 10:36 pm
    With the extensive range of online marketing tools available today, it’s easy enough to target a market, write some content and throw up a site on any CMS. Many newbies to search engine optimisation, and sometimes even professionals, often overlook one of the most important aspects of operating a website that does what they want it to. Excluding not for profit sites, your aim in online business should be to compete with your competition and ultimately generate more income at the end of it all. You need to build a site that rewards you. So Where Do You Start? You need to do the right thing…

  • Facebook Marketing – Facebook Page Optimisation

    Chee Chun Foo
    24 Aug 2010 | 12:11 am
    This blog post will cover what social media optimisation is and how to optimise a Facebook Page both for search engines and user engagement. Hope it will be an eye opener for you. Overview of Social Media Optimisation (SMO) Social media has been growing at an amazing pace and Bruce Clay has been looking into how we can get greater traction with our social media assets by attempting to increase the search engine visibility of our social media pages as well as increasing user engagement through Social Media Optimisation (SMO). Facebook Page optimisation has been of particular interest, due to…
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    North South Media

  • Those Keywords Are Selling Your Shoes!

    Paul Steven
    1 Sep 2010 | 12:46 pm
    It will be cliché to say that the internet is vastly infinite. Across the planet, there are about 1.8 billion active web surfers who come online. Plus, there are probably billions upon trillions of websites that can be visited on a daily basis. If you are running your own website, shouldn’t you be doing something to make it to stand out from the crowd? When you create your website, what are the factors that you consider most important? Is it the color scheme, the graphics, number of pages, or the content? If you answered all of the above, then you are on the right track to creating a…

  • WordPress Comments Blank Page Problem

    Paul Steven
    26 Apr 2010 | 6:04 am
    After the recent WordPress 2.9.2 update I noticed that the comments within this blog stopped working – I have since noticed the same problem across a few other self-hosted wordpress sites. The problem comes about after a user has posted a comment to an article and then they are greeted by a blank screen from the wp-comments-post.php – seems at first the page just won’t redirect back to the original post. So, I checked the database to see if the actual comment was being inserted – it wasn’t – which meant the script was bombing out before it reached the…

  • Has Facebook Binned Twitter’s Integrated Application

    Paul Steven
    28 Feb 2010 | 3:41 pm
    I tried earlier this evening to twin up my facebook and twitter accounts, so I could share my twitter tweets with my newly formed NorthSouthMedia page on facebook (perhaps if your interested and want to hook up – you can become a fan here). Now, I can integrate my facebook updates simply with twitter, however, when I go though the same process on my twitter account… Which when clicked leads to this page, a 404 error page on facebook. Just wondering if twitter were aware that facebook removed their app and why? I’ve searched the web for any info on this and came up with a big…

  • Keeping in Charge of Those Outbound Links For SEO Sake

    Paul Steven
    8 Feb 2010 | 3:17 pm
    Today, I slapped myself on the wrist – hard – not because it was something that I had to do, or even wanted to do, but as a necessary step in stopping myself from letting something get so bad in the future. OK, I’ve been busy, so busy that I have rarely posted on this blog, but that excuse apart I should have really been keeping a close eye on my outbound links. Like a victorian mother hooked on gin I fleetingly gave a second glance to my nearest and dearest – this blog – all the while the non-attention was having an adverse effect against my own rankings. My…

  • When is Too Much, Too Much

    Paul Steven
    28 Jan 2010 | 2:43 am
    An interesting article appeared in The Telegraph newspaper, a few days ago, about why having too much choice can leave us bewildered and depressed. The article relates to research carried out at Stanford University and can be used broadly across every instance we meet in our day-to-day lives and that includes using search engines. To quote a piece from the aforementioned article.. People can become paralysed by too much variety and wracked with uncertainty and regret about whether they have made the right decision. I tend to think, just how do people navigate a Google search result page,…
 
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    10 Golden Rules Internet Marketing Strategy Blog

  • Twitter User Streams API Announcement

    Erika Barbosa
    9 Sep 2010 | 12:00 pm
    Twitter infrastructure employee, John Kalucki, recently reported Twitter’s highly anticipated User Streams API will be in open beta testing in the near future. The User Streams API provides real-time updates of data needed to update a desktop application display such as TweetDeck. Therefore, this will allow tweets, retweets and all other Twitter updates to be streamed directly to these applications without delays or rate-limits/latency. For developers, the API will be available in the next couple of days for testing. This will be a useful feature when attending an event, conference etc…

  • Twitter Chats

    Tracy Antol
    8 Sep 2010 | 11:44 am
    The “twitterverse” is alive every day with all kinds of chatter on a wide variety of topics. You can find and follow people who tweet about your interests be they Vegetable, Animal or Mineral. Lately I’ve been participating in a few “Twitter chats” that pertain to topics that interest me.What Is a Twitter Chat? A Twitter Chat as a real-time discussion on a pre-determined topic. They typically are scheduled for an hour and are “moderated” by the chat founder. There seems to be a chat for any topic any time of the day or night. All tweets pertaining to the topic are tagged by…

  • Google Showing More Results Per Domain

    Marc Purtell
    8 Sep 2010 | 9:47 am
    Google recently updated their algorithm to show more organic results for a given domain. If you are interested in Ten Golden Rules, for example, you are likely to get eight pages listed within the site links beneath the normal search listing, as shown in the image below:So what can you do to increase the number of links displayed to your domain in Google's search engine results page? One basic approach you can take is to optimize multiple pages for a single search phrase. Your most important phrase should appear on all of your top level pages. In addition, build links to those pages using…

  • InternetMarketingClub.org Presents Turn Web Traffic to Ca$h

    Erika Barbosa
    7 Sep 2010 | 5:25 am
    Every single day, entrepreneurs and small businesses miss out on millions of dollars in revenue simply because they don’t understand how to effectively utilize the Internet for marketing. Small business expert John Lawson knows how to fix that. Join John “ColderICE” Lawson in, “Turn Web Traffic to Ca$h,” as he explains: • How to use Social Networks to drive QUALIFIED traffic• Understanding Corporate Espionage for small business owners• Generating leads without spamming or selling• Tools to track and measure performance of social marketing• …and much more!Lawson is the…

  • Our Booth at Affiliate Summit

    TenGoldenRules.com
    6 Sep 2010 | 6:07 pm
    A big thank-you to the team at Affiliate Summit for a tremendous event. We made a number of new friends and business relationships.Affiliate Summit is on our list the ten top internet marketing trade shows because it is educational, the networking is great and it is attended by real affiliates, marketers and the top people in the affiliate and internet marketing industry.And a big thank you to New York City Balloons for our beautiful Gold balloon display.
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    SEO.com Blog

  • Google Instant — Instantly Changing the Way We Search?

    Ash Buckles
    8 Sep 2010 | 10:52 am
    Google announced a new feature this morning named Google Instant that focuses on returning search results faster than ever. The already fast search engine just got faster by returning results as you type. According to the product page it intends to bring: Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search. Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop…

  • Split Testing – Knowing is Half the Battle, Part 3

    Josh Summerhays
    8 Sep 2010 | 10:06 am
    This is part three in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed earlier parts in the series, you can read them here: Part 1: Traffic considerations Part 2: Choosing meaningful tests Once you have enough traffic to the page you’d like to improve through testing, and you’ve identified a potentially impactful test to conduct, you’ve arrived at the point which website conversion optimizers really earn their stripes – executing the test. Once you have good testing…

  • Internet Marketing Affiliate Program Enables Anyone to Offer SEO.com Services

    Dan Bischoff
    7 Sep 2010 | 3:45 pm
    SEO.com starts Internet marketing affiliate program to allow others to offer SEO.com services and make money by referring clients. SALT LAKE CITY – On the heels of forming a partnership with Boostability.com and launching SEO services for small and medium-sized businesses, SEO.com now offers an affiliate program. “There are a lot of small companies, entrepreneurs, bloggers and others that provide quality services for their clients and followers,” said Chris Knudsen, vice president of marketing for SEO.com. “We want to help them also offer search engine optimization, and at the same…

  • SEO.com Welcomes Affiliates

    Lori Gilson
    7 Sep 2010 | 8:53 am
    SEO.com is excited to announce the launch of our Affiliate Program. If you have a website that gets a lot of traffic, or you have clients that would benefit from search marketing, you should join. Affiliates have access to links, ads, email templates and real-time reporting. You can log into your account 24 hours/day to check traffic, sales and your account balance. Commissions are paid monthly, based on the total monthly payment received from your closed referral. To find out more about our Affiliate Program, or sign up, visit our Affiliate Marketing page. Related Posts:Internet Marketing…

  • If Internet Marketing Was a Football Team: Position-by-Position Breakdown

    Dan Bischoff
    2 Sep 2010 | 7:00 am
    College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again. In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up a football team: Head Coach – Analytics and A/B Testing The head coach analyzes everything and makes changes to improve. Analytics and testing gives you the stats, tells you what is working, where people are coming from, how long they’ve been on the site, what is bringing traffic and…
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    1918

  • WordPress Permissions

    Phil Buckley
    8 Sep 2010 | 7:35 pm
    Don't let file permissions make your WordPress life harder than it has to be.

  • Check Your Domain URL For Canonicalization Problems

    Phil Buckley
    6 Sep 2010 | 7:45 pm
    This post isn't terribly sexy, but it can help you fix a problem on many sites. Once it's fixed, you shouldn't have to worry about it again.

  • Real Estate BarCamp, the Raleigh, NC edition

    Phil Buckley
    5 Sep 2010 | 10:46 am
    I was excited when I started talking with Meredith Morgan about speaking at this years RDU Real Estate BarCamp. I’ve long felt that there are a few industries that have had to figure out the Internet fast, or perish. One is the newspaper industry which I recently left, but another is real estate. I remember [...]

  • Raleigh Blogger Roundtable

    Phil Buckley
    1 Sep 2010 | 7:37 pm
    In a couple of weeks I’m going to do something new. I’m going to bring about a dozen bloggers and make something great happen. The Blogger Roundtable will be my first event that attendees will have to pay to attend.  It’s scary to make the jump from, “I know a little more than you so [...]

  • Wifi 3G and Edge Data Transfer Speeds

    Phil Buckley
    22 Aug 2010 | 8:18 pm
    Big difference in iPhone data speed when you move from wifi, 3G and Edge. Here's what kind of speeds I get.
 
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    Blue Falcon Marketing

  • 5 Best Free Blog Directories 2010

    Omar
    28 Aug 2010 | 8:56 am
    Blog directories are great at growing your website traffic, especially if your blog is relatively new. The best blog directories are easy to use, have solid categories to get listed in, and include high quality websites. In 2010, quality matters more than quantity when it comes to blog directories. Unfortunately, many of the better ones out there are either not free, require a reciprocal link on your blog, or both. There’s a remedy for that: Here are the 5 Best Free Blog Directories of 2010 : 1. blogcatalog Out of all the blog directories I’ve submitted to (about 15), blogcatalog…

  • The Best 6 Google Tools for Websites

    Omar
    25 Jul 2009 | 6:00 am
    Online marketing is a combination of people, processes, and technology. The technology component is especially important, as marketers are heavily dependent on marketing tools to plan, implement, and measure websites and campaigns. Google’s tools for marketers have the advantage of being free, easy to use, and very well designed. While certain paid solutions offer more functionality in various areas, Google’s tools are ideal for those on a budget or who don’t require more advanced features. This makes up the majority of internet marketers, as well as small and medium…

  • Viral Tweets - How to Transmit Twitter Bird Flu

    Omar
    23 Jul 2009 | 4:30 am
    Twitter is the most effective social network for viral marketing today. It is far easier to achieve viral success than Digg, and much less time consuming than YouTube. A viral campaign also spreads way faster on Twitter than any other network. Viral tweets can generate astronomical website traffic. How do you create tweets that are too irresistible to re-tweet? It’s not as hard as you may think, as long as you keep some key points in mind. Here are 8 very important tips to Create Viral Tweets: 1. Start With A Snappy Title The title of your tweet is by far the most critical factor, and…

  • How to Boost Website Traffic in 2009

    Omar
    20 Jul 2009 | 4:30 am
    Achieving sustainable website traffic growth is best done using a combination of strategies and communications channels. Especially in the last year, we have seen the effectiveness of Social Media at generating website traffic explode. Techniques that were useful only several years ago have become obsolete, so what is effective today? Here are 8 Great Ways to Improve Your Web Traffic in 2009: 1. Social Media The effectiveness of social media at generating website traffic is growing exponentially. Why? That’s where your potential website visitors are. Just take a look at the Google…

  • Twitter Spam - How to Kill It

    Omar
    17 Jul 2009 | 4:30 am
    The scourge of spam quickly finds its way into every single communication channel possible, from snail mail packed with pizza coupons you will never use, to emails promising million dollar prizes. Spam has now found its way into social media. Twitter’s major weakness today is inability to fight spam and spammers. Facebook and YouTube have been able to do it, so why not Twitter? There could be many reasons, lack of effort and resources being two, but until Twitter resolves the issue, spam is here to stay. Here are 6 Ways to Eliminate Spam on Twitter: Just before I get into this list, you…
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    Smartacus Web Development Blog

  • Social Media Influence, My Butt

    yankeerudy
    13 Aug 2010 | 7:41 am
    Fast Company is running what they call The Influence Project, where the idea is to rank people as influencers based on how many clicks their unique URL gets and how many people they get to play along. Am I the only one that thinks this is stupid?

  • Interns Help Build Business Five Ways

    yankeerudy
    9 Aug 2010 | 3:23 pm
    Businesses have been hiring interns for various reasons for a long time. Sure, it's probably not such a hot idea to turn your entire social media campaign over to interns, but here are five good reasons to bring an intern or two on board just the same...

  • Seven Links Challenge

    yankeerudy
    19 Jul 2010 | 9:11 am
    Darren at Problogger issued a 7 link challenge last week, asking bloggers to post links in his seven categories. It looked like it would be fun, so for the benefit of new Smartacus blog readers I'm jumping onto the blogwagon.

  • Six Reasons To Trust Your Website To Wordpress

    yankeerudy
    12 Jul 2010 | 1:08 pm
    I've been reading some real touchy-feely articles lately about why business owners should use Wordpress for their websites. I like Wordpress (we use it here) but touchy feely doesn't help anybody. Here are some real benefits of using Wordpress for your website, instead of paying for a custom web development job.

  • Four Lessons I Learned From the US Census

    yankeerudy
    5 Jul 2010 | 10:37 am
    I just finished a three-month tour as a Crew Leader for the US Census, and I'm glad to be back here. Many of the things I experienced frustrated and offended my entrepreneurial sensibilities, and made me appreciate all the more the freedoms we have as business owners to make informed decisions and act on them. Rather than dwell on the bad decisions and poor management approaches I've endured, let's take this as an object lesson for your own entrepreneurship and project management activities.
 
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    SEO Meme - TweetMeme

  • PPC Testing Part 1: The Ground Rules

    9 Sep 2010 | 9:15 am
    Repeat after me, then repeat again: success with paid search requires an always testing mindset. Why is this so important? I think that most of all, it is a continuous reminder that the difference between great search engine marketers and just good ones is that the great ones are always trying to get [...]*** Read the full post by clicking on the headline above ***0 comments

  • Save the Sanctimony: Make Your Blog Sound Like a Trusted Friend

    9 Sep 2010 | 6:02 am
    We all know that rapport is essential to developing lasting relationships with readers. Central to that sense of rapport is how closely you align yourself with your readers. Take a look at your last few blog posts. Do you sound like a trusted friend, or a stuffy (or sanctimonious) authority?The education system and the media have convinced many of us that, to sound like we have authority, we have…0 comments

  • 5 Facebook Fan-Acquisition Strategies | Search Engine Journal

    9 Sep 2010 | 5:51 am
    5 Facebook Fan-Acquisition Strategies: These are the only five ways to get Facebook fans. If you have another way,... http://bit.ly/daPruA0 comments

  • Are Social Media Ghostwriters Bad for Business? Maybe Not.

    9 Sep 2010 | 5:33 am
    Is it ethical to hire a ghostwriter to post updates to your social media accounts? Take a quick turn around the internet and you’ll find the majority of the people crying “no!” Words like authenticity and transparency get thrown around along with trust and honesty.The American Marketing Association recently published a report titled, Social Media Ethics Shades of Gray: GhostTweeting and…0 comments

  • What will Google Instant do to 'SEO' - and to its own AdWords system? | Technology | guardian.co.uk

    9 Sep 2010 | 3:59 am
    What will Google Instant do to 'SEO' - and to its own AdWords system?: 'Search engine optimisation' experts are sc... http://bit.ly/a6RMc80 comments
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    Fathom SEO Blog - Search Engine Marketing

  • Google Instant Is Here. Is It Time to Panic?

    Dustin Brady
    8 Sep 2010 | 2:13 pm
    Google Instant, an innovation the company is touting as “search before you type,” is here. This new technology is basically an extension of the Google Suggestions box; it takes the current top suggestion and provides immediate search results for that term. As soon as the announcement was made, the blogosphere started going crazy, with some going so far as to proclaim SEO to be dead. What does instant search mean for long tail keywords? Should we start optimizing for letters rather than words? And why does Google Analytics have a scary post warning that certain keywords may see…

  • AOL Picks Google As Best Agent to Serve Its Search Needs

    Abigail Rossbach
    2 Sep 2010 | 11:06 am
    In a fairly surprising decision, AOL announced today it will sign a new five-year partnership with Google that’s aimed at providing AOL users with a better search and search ad experience. Although there had been talk that the new deal might go to Bing, Microsoft (MSFT), Yahoo or a number of other companies, AOL CEO Tim Armstrong said in an interview with Boomtown last night, “We have tried to make a deal that has 100 percent alignment on what we each do best…at the end of the day, Google checked all the boxes.” It probably didn’t hurt that Google already has an excellent grasp on…

  • How to Write a Compelling Headline to Convert Browsers to Buyers

    Caroline Bogart
    31 Aug 2010 | 5:49 am
    As a writer, one of the biggest challenges I have is coming up with headlines that not only pique someone’s interest, but also entices them to buy or take the action I want them to take.  I’ve learned that headlines need to strike a balance between being creative and giving the reader what they want. Your headline is your first impression and perhaps your only chance to draw readers in.  Just like when you’re interviewing for a job or going on a first date, your first impression is key and can make or break things for you.  Writing a headline that makes someone want to…

  • Spam Twitter!

    Dustin Brady
    30 Aug 2010 | 6:44 am
    Good news!  Twitter spam might boost your Google ranking! Feel free to build your spambots today and watch your Google rankings soar tomorrow. You may also want to start investing in large bags with dollar signs on them to handle your new windfall. Now, if I were actually advocating Twitter spam, I’d probably be in a long, closed-door meeting with my boss by the time you read this. Actually, I’d like to share a recent experiment where Conceptables, a Dutch design firm, spammed Twitter with surprising SEO results to illustrate the importance of focusing on a holistic SEO campaign rather…

  • The 10 Minute SEO Checklist for Captivating Content

    Angela Verlei
    27 Aug 2010 | 6:15 am
    Creating a visually appealing and unique web page is always a priority. After all, your web page is sometimes all a visitor has to judge you by. However, if you focus too much attention on how your page looks, you could be overlooking some important content aspects. The content on your web page is just as important, if not more important, than your web design.  Well-written content can play a vital role in search engine optimization efforts by helping your keywords to rank on search engines. When you think you’ve finished creating your website, test it on this ten minute checklist to…
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    Search Engine Optimizician

  • Bing and Yahoo! Conjugate the Relationship

    Gary Pool
    1 Sep 2010 | 9:52 am
    Bing and Yahoo! Conjugate their Search Alliance in the US and Canada. Will this Alliance bring SEO woe?

  • Seth Godin WordPress Exorcism Coda

    Gary Pool
    24 Aug 2010 | 12:43 pm
    Exorcist Found Mission Accomplished. Seth just wouldn't let go. I enlisted the help of the WWSGD plugin's original creator Richard K Miller as resident exorcist.

  • Bing and Yahoo! Pull Back The Sheets

    Gary Pool
    17 Aug 2010 | 1:07 pm
    I find the statement "take advantage of this traffic by using search engine optimization (SEO)" very interesting. It appears that unlike Google the Bing Yahoo! alliance is going to embrace SEO.

  • A Double Shot of Google Caffeine for SEO

    Gary Pool
    17 Aug 2010 | 8:30 am
    What does this say about Google Caffeine? Is it all hype or are the experts keeping a lid on their findings as to it's inner workings?

  • Seth Godin WordPress Plugin Exorcism

    Gary Pool
    12 Aug 2010 | 11:25 am
    Exorcist Needed for to Exorcize Seth Godin from My Blog. I have been spending chunks of time this week trying to remove a WordPress Plugin's "feature" from the Search Engine Optimizician.
 
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    Adam Sherk

  • The Most Popular News Sites on YouTube

    Adam Sherk
    31 Aug 2010 | 7:48 am
    YouTube is both a major opportunity and an interesting challenge for news sites. News organizations want to drive video impressions to their own sites but since YouTube dominates the online video world they need to have a presence there. So whether they see it as a necessarily evil or a great chance to reach new audiences, YouTube is in the social media mix. In my ongoing look at mainstream media outlets and social media I have done multiple posts on news sites and Twitter, Facebook and Digg but I’ve yet to look at YouTube. So I thought I’d investigate how well news sites are doing at…

  • Do Google’s Expanded Domain Results Apply to News and Video Listings?

    Adam Sherk
    24 Aug 2010 | 6:38 am
    As first covered by Malcolm Coles and later confirmed by Google, for search queries that include a specific domain Google is now showing a larger number of results from that site on page one. This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator). But do the expanded results apply to the embedded news and video listings in the SERPs? In my results today for the query “Iraq troops nytimes” The New York Times got three Google News results right at the top of the page…

  • JVC Facebook Page Sweepstakes a Big Success. But Does it Violate Facebook Guidelines?

    Adam Sherk
    16 Aug 2010 | 5:58 am
    Over on All Facebook there is an interesting post on how JVC USA is using a “Like it to Win it” sweepstakes to rapidly build up fans and drive frequent engagement on the JVC Facebook Page. Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. But does it violate Facebook’s promotions guidelines? The format of the 60 day sweepstakes is simple and compelling. Users just “like” the JVC page, submit their email address and then come back every day to “like” the wall post of the day for a chance to win a featured prize (a JVC product). Here is a…

  • NBC Targets Local Markets on the New Digg

    Adam Sherk
    11 Aug 2010 | 11:53 am
    Through branded profiles and the personalized “My News” feature on the new Digg, publishers are hoping that building up followers who view them as a preferred or trusted source will enable them to reach a larger number of users on a regular basis. This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. Will it work with local news? NBC is trying to find out. In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. There are 10…

  • News Sites on the New Digg: Who is Active, Who is Gaining Followers?

    Adam Sherk
    4 Aug 2010 | 6:05 am
    The new Digg has gotten a lot of attention for the opportunities it creates for publishers (see ReadWriteWeb and BlueGlass for details). First and foremost is the ability to create official profiles and automatically submit content, which publishers are hoping will turn Digg into a friendlier place for mainstream media. But how will users respond to the new format? Do they want to follow and interact with specific media sites? Or will publisher profiles end up full of self-submitted stories with only one digg (their own)? Now that the alpha version has been going for a while (update: the new…
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    PreciseInternetMarketing.com

  • Advanced Web Ranking – The Best Ranking Checker Tool Available

    admin
    13 Aug 2010 | 1:44 am
    Businesses with professional websites and SEO power users need to know where their websites stand within various search engines page-ranking systems. With valuable and easy to use Keyword and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

  • This is a test

    admin
    20 Jul 2010 | 1:09 am
    This is a test [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

  • Search Engine Marketing

    admin
    2 Feb 2010 | 5:24 am
    Search engine marketing is the practise of marketing your websites on the search engines. It is typically a core service offered by an internet marketing company, for good reason. It is one of the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

  • How To Set Up A Wordpress Blog

    admin
    1 Feb 2010 | 10:38 am
    So far in the search engine optimisation challenge we have picked a keyword to target, selected a domain name, bought a name and then sorted out hosting. Now that we have the basics sorted out, we... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

  • How To Make Your Website Seem Relevant To The Search Engines

    admin
    30 Jan 2010 | 11:41 am
    Search engines rely on providing users relevant results for a search query. Typically the site the search engine determines is most relevant for the search query is in the number one position. As an... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Online Branding Blog - reactorr.com

  • Google Instant Search

    Mark Nicholson
    8 Sep 2010 | 2:34 pm
    Notice something odd going on when using Google today? The release of their new Instant Search could be an indicator of the strength of online brands. Type a letter, and it will pre-populate the search field along with the pending results. Results can be different depending on your location. A – AOL B – Best Buy C – Craigslist (now more family friendly) D – dictionary (ok, that one doesn’t apply) E – Ebay F – Facebook G – Gmail H – Hotmail I – Ikea And so on. See a pictorial on search results at Huff. Predictive text results in the…

  • Most Viral Brands of 2010

    Mark Nicholson
    6 Sep 2010 | 10:18 am
    A look at how of different brands online performance this year (so far) in terms of how they were shared across popular social spaces.

  • Internet Branding Is Key To Today’s Marketing

    Mark Nicholson
    27 Aug 2010 | 11:09 am
    Internet Branding may still be in its infancy, with social media attracting most of the attention and buzz. But its an integral part of the online brand building process, and only one aspect to a larger picture. While its a separate channel than offline marketing, its critical to include with the web being what it is now. Many companies are slow to move, figuring a website, twitter page, and possibly one on Facebook is enough. Unfortunately, the laggards will have to work 3 times as hard to catch up. Social media and Internet branding is not a fad. Building brand equity online can take…

  • Must Read Roundup

    Mark Nicholson
    19 Aug 2010 | 10:22 am
    A few articles worthy of sharing on social media, online branding and advertising… 5 Reasons Why Your Interns Are Better At Social Media Than You Are If you’re hands aren’t dirty from being inside your company, then you shouldn’t be blogging. Thinking like an intern means remembering that passion you used to have about every day business and bringing it to the blog. Interns share how excited they are about new products. - businessinsider How to Manage Your Online Advertising Lucky for even the most luddite entrepreneur, a new wave of ad management and placement software and…

  • Eroding Site Equity With A Brand Strategy

    Mark Nicholson
    17 Aug 2010 | 8:48 pm
    For many ad agencies, building a mini site for a client is often the answer to a new campaign. It allows creative control, a chance to grab a cool domain, and to create something fresh as an extension instead of being tied to the brand identity guidelines. What most advertising agencies and businesses don’t realize is when they build a mini site, they’re giving up some of their brand’s equity by doing so. Links are like an Internet marketing currency of the web, and the equity they build also builds the brand online. Rather than creating mini sites, which can be cool, its of…
 
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    EduTek n Social Media Advisor

  • Inter-Collegiate Technical Extravaganza

    EduTek_SocialMedia Consultant
    9 Sep 2010 | 3:35 am
    Today (9th Sept.) I just came after attending the program ‘AXONS  2010’ organized by Punjab Association’s Anna Adarsh College for Women. Chennai, India.  AXONS 2010 is an Inter-Collegiate Technical Extravaganza organized by MCA Department, Anna Adarsh College for Women. AXONS 2010 included following events: TECH WIST (Tech-Non Tech) MEND (Debugging) PUBBLICITA (Ad zap)   MISH MOSH (Collage)  WEBOMANIA (Web Designing)  BRAIN CHASE (Quiz) I was asked to judge 2 of the interesting events Adzap and Collage. Adzap allows students to advertise their…

  • Social Marketing through Technology

    EduTek_SocialMedia Consultant
    2 Sep 2010 | 7:41 am
    Today I was invited as one of the speakers for the national level seminar on ‘Significance of Social Marketing in India’ organized by Eswari Engineering College, Management Studies (one of the colleges affiliated to Anna University, Chennai, India).  The presentation can be accessed by clicking here.

  • Blended Mode of Learning through Educational Technology

    EduTek_SocialMedia Consultant
    28 Aug 2010 | 2:19 am
    Today I was chief guest for the seminar organized by the Dept. of Computer Science and Computer Application of Annai Violet Arts & Science College I spoke on the topic ‘Blended Mode of Learning through Educational Technology'. The invitation and program details can be accessed by clicking here. The presentation I made can be accessed from the following link: Blended Mode of Learning through Educational Technology

  • Interactive Teaching / Learning Tools

    EduTek_SocialMedia Consultant
    12 Aug 2010 | 2:47 am
    I recently came across the website  ‘GeoGames’ created by Reach the World supported by National Geographic Society Education Foundation. They are flash based games and let the students build planet earth and map countries and cities by simple drag and drop method. Both the GeoGames and World Geography Mapping Rubric are powerful teaching tools that make the Geography class interactive and interesting and help you assess the students’ knowledge properly. Wow! I then came across this treasure of Online Science Tools by TRUMBULL COUNTY EDUCATIONAL SERVICE CENTER. Do explore the tools…

  • Download New Re Symbol for Free

    EduTek_SocialMedia Consultant
    18 Jul 2010 | 12:50 am
    You must be aware of the fact that India just joined elite group of nations that have unique symbol for its currency . Just downloaded and installed new Re symbol `. You can also do the same by visiting http://blog.foradian.com and following the instructions given below: 1.Download Rupee Foradian.ttf (59 KB) 1.Install the font in ‘Fonts’ folder in ‘control panel’ 2.Start using it by choosing this font and by pressing grave acent symbol - ` (the key just above "tab" button in your keyboard)   Voila! Its so simple.        
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    Propellernet Blog

  • Is Google Instant the End of Search as we Know It?

    The past few days Google have been teasing us with various new animated logos and claiming that something big is coming, leaving the search industry waiting with bated breath. Would it really be something original and big, or rather would it be another Google Wave style failure? Yesterday they finally ...

  • How to Achieve Search Result Domination!

    Go back 10 years and search results on Google were vastly different to what they are today. Gone are the days of page after page of bland text; instead searchers are now bombarded with an assortment of results - from news to maps, images and videos. Google refers to this ...

  • The Search for Success – Grading Retail

    It’s coming to the end of the academic year and I’ve got results on my mind, so when a colleague forwarded to me a copy of Conductor’s report on Natural Search Trends of the Internet Retailer 500 Q2/2010 (full of statistics and grades) I immediately got excited. You can get your ...

  • From PPC to the BBC!

    The past couple of weeks have been livelier than usual in the Propellernet offices thanks, in part, to the buzz caused by winning Best Use of Search at last month's New Age Media Effectiveness Awards, but also because of our hard working SEO-PR team. We’ve indulged in a bit of ...

  • England’s Loss is the Travel Industry’s Gain

    As the flags are removed from windows and cars, the nation comes to terms with the fact that England are out of the World Cup after suffering the devastating 4-1 defeat to Germany. However, as the country calls for an inquiry into that missed goal, there is an industry that ...
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    Samir Balwani - Internet Marketing Strategy

  • What is Your Long Term Digital Strategy?

    Samir Balwani
    9 Sep 2010 | 7:30 am
    It’s easy to be excited about something and jump right in. I still remember when I was younger and I got my own computer for the first time, not one I had to share with the family. I remember hearing the doorbell ringing and rushing to open the box. Once it had started up, I was prompted to type in the activation code. I was so excited about it that no matter how hard I try I just couldn’t put the Windows Activation code in correctly. It wasn’t until I had calmed down and went through the code letter by letter did I get my first computer up and running. credit Similarly…

  • Get Googley and Keep it Simple, Stupid!

    Samir Balwani
    7 Sep 2010 | 6:00 am
    Aaron Goldman is the founder and principal at Connectual, where he puts lessons learned from Google to good use in digital marketing consulting and matchmaking. This post is part of a blog tour celebrating the book launch, which has Aaron “appearing” at 30 blogs in 10 days. In a post last week titled, “Don’t Make This Mistake: Social Media in Advertising,” Samir points out the challenges with using Facebook URLs as calls-to-action in TV and other ads. As Samir wisely observes… “Users with the intent to find you on Facebook could just as easily get lost into…

  • Don’t Make This Mistake: Social Media in Advertising

    Samir Balwani
    1 Sep 2010 | 5:30 am
    Lately, there’s been this growing trend of including a link to the brand’s Facebook fan page in TV advertising. It’s really something I don’t understand – it is definitely a huge branding failure. Here’s an example – Unilever’s Lynx product. Instead of using their brand name and inviting users to connect with the brand – they drive potential consumers to Facebook to connect with the brand. Herein lies the problem. Facebook boasts about the amount of time users spend on site and number of pageviews – Facebook Users Average 7 Hours a…

  • Why You Need a Social Media Hub

    Samir Balwani
    30 Aug 2010 | 7:00 am
    The social media hub centralizes a brand’s digital communications, connecting social media profiles with the business website. As more social media platforms begin to emerge, the need for a central branded social media hub grows. Bring People to Your Branded Site Many brands use their individual social media profiles as their central communications hubs. For example, some businesses focus their attention on Facebook and continue to direct their consumers there. Instead of capturing the community on their own brand site, the business is losing potential consumers to Facebook. Although a…

  • Mess With Your Friends Using Facebook Places

    Samir Balwani
    23 Aug 2010 | 7:30 am
    On August 18th, Facebook unveiled their features for tapping into the mobile “check-in” world. In regular Facebook fashion, they seemed to have forgotten about how people like their privacy, kinda… What many people don’t know about Facebook Places is that instead of just letting me check-in to a place, I can also tag my friends. Where we are, shows up on both our Facebook wall and life stream. So, why not spoof my geo-location and start checking in my friends into random dirty places? A Day With Kenny Looks like Kenny went to Babeland, the sex toy shop in Soho. Next…
 
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    Rembrandt's Blog

  • Back to Business – Are You Ready?

    With Labor Day comes back-to-school and back-to-business. With this in mind, are you dreading your old routine and the cooler months ahead? Well, here are a few things you can do now to make a smoother transition and have more business success 1.      Check Your PR Action Plan. Review your plan of action for the [...]

  • How to Avoid PR Rip-Offs

    “I just paid a small fortune to a big, PR agency and have nothing to show for it!” “We hired a freelance copywriter, and he took our money and ran.” “I paid a lot of money for media placements. Isn’t that how it works?” Yes, folks. These are just some of the unhappy questions I [...]

  • Are You Losing Sales Because of Your Television?

    Ok. You may think I’m nuts, but I’m writing this at 4:45 on a Tuesday morning. I just put three loads of laundry into the washing machine, and I’m now tackling several, SEO writing assignments in addition to this blog. Don’t hate me because I’m a morning person. I had to train myself to get [...]
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    Danlew.com

  • 8 Ways To Not Leave Money On The Table

    Daniel Lew
    9 Sep 2010 | 7:30 am
    Are you leaving potential money on the table? I know that we always get carried away setting up loads of different streams to generate traffic, but is that traffic actually ever doing anything? For me I can surely say I have made this mistake over time leaving potential money on the table. As for you, [...]

  • Popup Domination Just Got Me An 80% Increase In Subscribers Overnight

    Daniel Lew
    7 Sep 2010 | 6:53 pm
    The new age popup, not just any popup! Now before I start this post I will first of all say, I have never ever, ever, been a fan of popup’s in fact being a Designer / SEO guy I have all reason not to use such an annoying tool, but guess what? Popup domination proved [...]

  • Antonio Coleman Made Me Spill The Beans

    Daniel Lew
    7 Sep 2010 | 5:02 am
    Traffic Coleman Interview – A Sizzling 30 mins! A good friend of mine, Antonio Coleman did a 30 minute podcast interview with me, Antonio has been internet marketing since the early stages of the web and is quite well known in the industry! If anyone hasn’t hear about Antonio, I recommend you check out his [...]

  • Making Money Online Without Losing Your Life

    Daniel Lew
    5 Sep 2010 | 9:44 pm
    I have noticed that the majority of people do not turn to the internet to find themselves another job – they are usually looking to escape the dreaded ’9-5′ work day. That is why I find it sad that when I see that most people trying to make a living online end up working harder [...]

  • I Am Officially A Top Commentator On John Chow

    Daniel Lew
    4 Sep 2010 | 7:16 pm
    Who Is John Chow? John Chow for those of you who don’t know is one of the biggest affiliate marketing celebrities out there today, and is one of my biggest mentors for this industry. I have followed his blog posts daily for the past couple of years, but recently decided to take a challenge into [...]
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    Daily SEO Tip

  • Social Bookmarking Answers: Identifying the Top Five Sites and How They Work

    Guest Contributor
    8 Sep 2010 | 10:28 am
    The world of internet marketing is a complex and diverse one. There are several ways to go about it and each way necessitates more than a brief introduction. One useful way to market websites is to participate in social bookmarking sites. Why? It is quite simply because people don’t want to hear a sales pitch from a company. They want to hear a referral from a friend. Those who submit their links to social bookmarking sites will be providing a referral to friends instead of an obvious advertisement to potential consumers. The difference between the two really just comes down to the…

  • 5 SEO Mistakes Anybody Can Avoid

    Guest Contributor
    1 Sep 2010 | 9:00 am
    Whether you own a small three page hobbyist website or a monster E-commerce store there are several things you can check to ensure you are not placing any barriers in the way of your search engine optimisation campaign. Below you will find the 5 most commonly checked areas when a website is critiqued by an outsider. Any webmaster has the ability to check these and, depending on your content management system, you should be able to fix them. Duplicate Titles As the search engines rely on your tag to tell them what the page on your website is about, it’s imperative that each page on your…

  • Don’t Feel Like Blogging Today? Get Free Unique Blog Content in MyBlogGuest Articles Gallery

    Ann Smarty
    31 Aug 2010 | 8:17 am
    Most bloggers are too busy: they either earn living “offline” or run a number of projects and blogs simultaneously. Therefore sticking to regular blog update editorial is challenging for most bloggers. Getting content from outside is the solution for most. The existing ways to do that are not perfect: Getting content from article directories (like EzineArticles) you republish already live articles - thus you may hit the duplicate content filter; Looking for guest bloggers is time consuming. The solution? We have one at My Blog Guest: Articles Gallery. Articles Gallery is the…

  • Get Your Google Rankings Right to Gtalk or Twitter Inbox

    Ann Smarty
    30 Aug 2010 | 4:45 am
    We all monitor our keyword positions no matter if we think they are important or not. Many SEOs claim they don’t believe in rankings, they believe in traffic and conversions - but I don’t know a single person who has a website and doesn’t care which keywords Google ranks them high for. Today’s tool has been created for fun and as an experiment. I have been building tools this year to gain some experience (you can also check my previous tool that can be used to build the list of your competitors I have reviewed previously). Today’s tool is also Google-based.

  • Your Company Actually DOES Need a Facebook

    Guest Contributor
    26 Aug 2010 | 8:07 am
    Having recently read an article titled “Think You Need a Company Facebook Page?  Think Again” by a co-worker of mine, I have to respectfully disagree with some of his bullet points.  I believe that a strong, well thought out, and well maintained page on Facebook, Twitter, or any other social networking site can be an invaluable resource. It doesn’t matter if you are running a local dry cleaner, local bar, nation-wide restaurant chain, or a worldwide brand.  When properly designed, implemented, and executed, having social networking for your business can increase customer loyalty and…
 
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    Google Blogoscoped

  • Google the Movie Coming?

    Philipp Lenssen
    21 Aug 2010 | 2:12 am
    According to Deadline... The founders of Facebook aren’t the only game-changing geeks poised to have their story told on a movie screen. Michael London’s Groundswell Productions has teamed with producer John Morris to acquire movie rights to the Ken Auletta book Googled: The End of the World As We Know it. They will use the book as the blueprint for a feature film that tells the story of Google founders Sergey Brin and Larry Page and the fast rise of the juggernaut web business that made them billionaires. (...) “It’s about these two young guys who created a company…

  • Google CEO Believes That in the Future, We May Be Automatically Allowed to Change Our Names to Escape Online Past

    Philipp Lenssen
    18 Aug 2010 | 8:43 pm
    Eric Schmidt talked to the Wall Street Journal: “I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time,” he says. He predicts, apparently seriously, that every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends’ social media sites. (Would that even be enough to escape online detectives or future AIs which compare portrait photos, analyze a person’s defining sentence structures and word…

  • German Guy Wants to Photograph Those Buildings People Want to Exclude from Google Street View

    Philipp Lenssen
    18 Aug 2010 | 8:24 pm
    Spiegel reports that German photographer and IT consultant Jens Best wants to personally take snapshots of all those (German) buildings which people asked Google Street View to remove. He then wants to add those photos to Picasa, including GPS coordinates, and in turn re-connect them with Google Maps. Jens believes that for the internet “we must apply the same rules as we do in the real world. Our right to take panoramic snapshots, for instance, or to take photographs in public spaces, both base laws which determine that one may photograph those things that are visible from public…

  • Virus Game Attachments, Or Whatever It Is

    Philipp Lenssen
    18 Aug 2010 | 8:11 pm
    Do these things have a name, and what do they typically do? Gmail is chronically bad at filtering them out (or perhaps they do filter out many but there’s just too much of them). They usually come with an image attached, and as you can see in this case, a SWF attachment. [By Philipp Lenssen | Origin: Virus Game Attachments, Or Whatever It Is | Comments][Advertisement] Books about Google available on Ebay

  • Free Sounds

    Philipp Lenssen
    18 Aug 2010 | 5:55 am
    Looking for free sounds for a project of yours... say, atmospheric background noises, or a dog barking, or laughter, piano music, a squeaking door, or anything else? FreeSounds.org is a great collection of Creative Commons licensed WAVs, MP3, AIFF files and more. You can enter a whole lot of things into their search engine and get back a whole lot of great samples. You can hear a preview for every sound, and for downloading a quick registration will do. [By Philipp Lenssen | Origin: Free Sounds | Comments][Advertisement] Want to make money with your website? AllPosters.com Affiliates Program
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    Google Tutor

  • Google Instant Search Available Now

    Peter Jalbert
    9 Sep 2010 | 4:06 am
    Exciting news! Google Instant Search is now available for desktop computers, and we hear that it will also be available for mobile users very soon – hopefully by the end of the year. This announcement, hot on the heels of Google hitting one billion users a week, is something we’ve been waiting for. So, what does Google Instant Search do? Well, it basically takes away the need to hit Enter when you are searching. In fact, it starts updating as you type – instantly! This new way of searching is innovative to say the least, and allows you to find more information and details as you search.

  • Google Earth Pro 5.2 Out of Beta

    Peter Jalbert
    9 Sep 2010 | 3:54 am
    Well, we’ve all been waiting for it – Google Earth Pro 5.2 is finally out of beta. The new version, initially launched two months ago, has a bunch of cool new features including Elevation Profile and Multitrack. While these features are already available to all Google Earth users, the Pro version has a few extra things you might want to hear about. Two of those features are Vector Regionation and Image Regionation. To cut a long story short, Vector Renegotiation allows Google Earth Pro to display large amounts of data, by breaking the data into the smallest necessary components and…

  • Things that are different in Chrome v. 6

    David Van
    8 Sep 2010 | 8:47 pm
    This month, Google upgraded its internet browser – Chrome, to v. 6. There are a few key changes in Chrome with this version as compared to v. 5: The ‘go’ button (triangle/arrow formerly right of address bar) is removed, users now have to hit ‘enter’ when the bar is active to go to an address entered. The ‘reload’ and ‘stop’ buttons are now merged and to the left of the address bar. The reload curved arrow will appear when a page is fully loaded and the stop ‘X’ will only appear when the page is still loading. The address bar…

  • Google Scribe is a Really Cool Auto-Complete Tool

    Abhijeet Mukherjee
    8 Sep 2010 | 6:00 am
    If you are used to the sentence auto-complete feature that’s on most of the new generation cellphones to help in quickly typing text messages, then you might wanna try the same thing while typing emails or filling forms online. A new tool by Google, called Google Scribe, could help you in that. The tool, which is a part of Google Labs projects, has a clean and simple interface, and works really well. As you start typing a sentence, it shows suggestions in a drop down menu to help you complete the phrase. While the default option is to show suggestions as you type, you can also change it…

  • YouTube Gets Scary with Elmo

    Peter Jalbert
    8 Sep 2010 | 1:27 am
    If you frequent YouTube, then you already know that they have hosted some pretty awesome interviews over the years. We’ve seen sit-downs with Shakira, Katy Perry, and even President Obama. But YouTube has really gone one step further this time – its next interview video will feature none other than Elmo! That’s right, Elmo from Sesame Street. What a guy – we couldn’t think of anyone better! YouTube has partnered with Sesame Street so that all of your most frequently asked questions can finally be answered by the furry red monster himself. So, Mom and Dad, want to know how to…
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    HubSpot's Inbound Internet Marketing Blog

  • Expert Advice: Creating Divine Website Redesigns

    Carol Ortenberg
    9 Sep 2010 | 2:00 pm
    Now that we’ve looked at the steps you should take before starting a website redesign as well as some SEO tips to keep in mind, we’re going to move on to what many consider the “sexiest” part of a redesign: the actual look and design of the website. It’s very easy to get swept up in the excitement and wind up overdoing it or building something that looks great but isn’t very functional. Here are some tips from HubSpot Partners to keep you on the right path. Don’t Turn Anyone Off or Away So you’ve done your SEO homework, built up a repository of…

  • 9 Awesome Search Engines That Aren’t Named Google

    Kipp Bodnar
    9 Sep 2010 | 9:00 am
    Searching is one of the core utilities of the internet. Most websites today have a search function, and we all spend a lot of time searching. On Google, for example, 34,000 searches occur each second. For many internet users, Google has become the default search engine in web browsers and mobile devices; however, Google isn’t always the best search engine for the job. When Google isn’t getting the job done, give one of these other search engines a chance. For the marketers reading this post, though Google has the majority of the search engine market share it isn’t the only…

  • 6 Sales and Marketing Communication Tips to Build Smarketing

    Mike Volpe
    9 Sep 2010 | 5:40 am
    A key part of sales and marketing alignment is building strong communication between the two groups.  At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better.  One of the most fundamental parts of this relationship is communication.  We have found that having strong communication between sales and marketing helps in many ways to make both marketing and sales more effective.  Based on our experience…

  • Google Launches New Search Interface: Google Instant

    Kipp Bodnar
    8 Sep 2010 | 12:30 pm
    Have you ever thought finding what you were looking for on Google took too long? Google did. Today, the search giant launched a new version of its search engine interface. Google is calling this new interface Google Instant. Google Instant provides real-time suggested results as a user begins to type a keyword into Google.  See the video demonstration below from Google to get a better understanding of how this new search interface works: Google Instant is a major change to Google’s search interface; it allows users to refine their search terms faster to find the result they are…

  • 5 Educational Email Marketing Infographics

    Kipp Bodnar
    8 Sep 2010 | 10:00 am
    Considering all of the conversations online and offline about new social media applications, when it comes to lead generation, email is a major driving factor. Despite being the elder statesman of online marketing tools, email is still growing in adoption as a marketing channel. We found five educational infographics about email power and adoption as a marketing platform that we think are worth a look. 1. The History & Evolution of Email by Focus.com 2. What Does Your Email Provider Say About You? by Credit Karma 3. How Much Spam Is Out There? by Rackspace 4. Small Business Adoption of…
 
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    Local SEO Guide

  • La Jolla Back From Google Maps Purgatory!

    Andrew Shotland
    9 Sep 2010 | 2:05 pm
    Faithful readers of this collection of pixels and code may recall last week’s post La Jolla Takes a Hit From Google Maps where we called attention to the plight of La Jolla, CA, the tony upscale oceanside resort town, which had been replaced in Google Maps with La Jolla Placentia, CA, the non-tony, non-upscale, non-oceanside non-resort town. Kathy Day of La Jolla Light, the paper of record for all things La Jolla, pinged me this morning to let me know that as of today La Jolla is back. Here’s a piece on their experience with trying to get the attention of Google to correct the…

  • How Much Better Is Google Instant For Publishers?

    Andrew Shotland
    9 Sep 2010 | 9:15 am
    According to Google’s launch team, Google Instant is supposed to provide more qualified visitors to publishers’ sites. I had set up Google Analytics to track Google Instant referrals - if you want to try this see this great post on WebDistortion.com about How To Track Google Instant In Google Analytics - so I thought it might interesting to look at the first 12 hours or so of results since I started tracking them to see if Google Instant referrals are indeed better than referrals from the old Google - let’s call it “Google Classic”. And lo and behold, this…

  • Google Instant Search & SEO - You Better Rank #1

    Andrew Shotland
    8 Sep 2010 | 9:40 am
    Tweet

  • Check In Services Might Have An Edge on New Business Data

    Andrew Shotland
    7 Sep 2010 | 10:32 am
    If you have been following the saga of the newly opened Main Street Meat and Fish Market in Pleasanton, Greg Sterling and I were having a discussion last week about the fact that since they are a new business, they are not yet showing up in the local search databases like InfoUSA, Acxiom & Localeze, and yet they have thriving Facebook and Yelp pages. One thing I hadn’t noticed last time I checked is that they also had a GoWalla page. I am guessing that the first GoWalla user to check in at the store, Brad Poston, added it to GoWalla’s database. Not sure what the rate of new…

  • How To Hire a Local SEO Consultant

    Andrew Shotland
    6 Sep 2010 | 9:30 am
    My latest post on 13 Questions To Ask Before You Hire a Local SEO Consultant is now live on Search Engine Land. It’s pretty good if I do say so myself, so I may have to copy it here: Can you tell me exactly how you do what you do? Local SEO is not magic. There is a long list of techniques that are known to work. Some work better than others. While how a SEO campaign is executed can have some proprietary aspects to it, in general a good SEO consultant should have no problem telling you how that are going to go about improving your rankings. In particular you want to make sure they are…
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    Occam's Razor by Avinash Kaushik

  • End of Dumb Tables in Web Analytics Tools! Hello: Weighted Sort

    Avinash Kaushik
    7 Sep 2010 | 2:07 am
    Arthur C. Clarke said:"Any sufficiently advanced technology is indistinguishable from magic."That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. It is an advanced implementation of technology (mathematical algorithms in this case) and when used it very much feels like magic!In this blog post I want to share with you why I am so incredibly excited about this feature, how it works and how going forward you will reject every tool that does not come built in with this feature (ok so maybe that's a stretch,…

  • Qualitative Web Analytics: Heuristic Evaluations Rock!

    Avinash Kaushik
    23 Aug 2010 | 2:35 am
    Every believer in Web Analytics 2.0 knows that awesomeness comes not from answering just the "What" question but from also answering the "Why" question.What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more.Why comes from lab usability studies, website surveys, "follow me home" exercises, experimentation & testing, and other such delightful endeavors.Why gives context to the What, and delightfully helps you not have to overlay your biases when you try to infer visitor intent form all the What (clickstream) data.I…

  • Win Big With Web Analytics: Eliminate Data & Eschew Fake Proxies

    Avinash Kaushik
    9 Aug 2010 | 1:23 am
    The hardest nut to crack in any type of analytics is getting our decision makers (bosses, leaders, marketers) to take action based on data.The hard nut is not that we all are doing basic reporting about Visits and Bounces. Ok doing just that is lame. But still that's not all of it.It might shock you that the hard nut is not even that we, the people who "play" with data, the Analysis Ninjas if you will, are not leveraging custom reports and advanced segmentation and activity alerts and all that cool stuff.It is that no one wants to take action on our data. Ok not no one. But…

  • 5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

    Avinash Kaushik
    26 Jul 2010 | 2:02 am
    We lovingly craft reports every day. We try to make sense of what they are saying. When we hear nothing we try to bludgeon them, hoping for the best.My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively.None of them are very hard to do, but I think they make a world of difference.Excited? Here we go. . .#1: Go as deep as you can. Then, a little bit more.Far too often in our…

  • Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

    Avinash Kaushik
    12 Jul 2010 | 1:56 am
    Stale.One thing that I never want to be.We all have a tendency to learn up to a point, we get comfortable and keep chugging along rarely investing in our ongoing education.I call it the slow but sure path to irrelevancy.Let me share my prescription for avoiding irrelevancy: Try new things.Simple right?At any given time I have six or seven interesting tools running on this website. That's not including others I actively seek out around the web. Most of them are not even related to my current job or problems I know of. And that's on purpose.I want to constantly be in the know of new…
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    Portent Interactive, Seattle, WA

  • Google Instant Search and PPC - What Does it Mean?

    Elizabeth Marsten
    9 Sep 2010 | 3:47 pm
    I couldn't resist. A chance to reference double rainbow guy came along and I took it. You know you would too. Google Instant Search launches, SEOs and PPCers alike start speculating, predicting and of course playing with it. But seriously, what does it means for PPC? Here are the basics: Google says ad impressions will only count in three instances: the user clicks anywhere on the page after beginning to type a search query the user chooses one of the predicted queries from Google Instant the user stops typing and search results are shown for at least three seconds Here's what I don't like…

  • Fixing broken links using Levenshtein Distance: A PHP tool

    Ian
    31 Aug 2010 | 7:18 am
    One easy way to recover lost link authority is to 301 redirect broken external links to relevant pages. But, if you've got a site with hundreds or thousands of URLs, and dozens of broken external links, doing that correction can be a real headache. Enter Levenshtein Distance. That's a fancy name for a simple concept: You can find the closest match for a word or phrase (or URL) by calculating how many edits it will take to get from that word or phrase to another test phrase. Levenshtein is used a lot in spell checkers. If I type teh instead of the (who hasn't?), the Levenshtein distance is 2:…

  • Applying to Portent

    Elizabeth Marsten
    20 Aug 2010 | 12:43 pm
    As I get deeper and deeper into the roles of director and get more involved with the personnel decisions and training, it occurs to me how very little people actually utilize the resources available to them when scoping out a company like Portent. And how those little things are actually applicable to any job or internship, not just Portent or the industry. So for those of you looking to "break into the biz" or curious on what we look for, I'll lay it right out for you and challenge you to make my job hard. Not in the way where I have to sift through spelling errors or corny subjects lines,…

  • Changing a Blog's Location

    Thomas M. Schmitz
    17 Aug 2010 | 5:08 pm
    Does it makes sense to move a blog from a http://domain.com/info/ subfolder to a http://domain.com/blog/ subfolder? I like this idea...under the right circumstances. If things are going well, don't bother. If your blog already has lots of links from different domains or if you receive truckloads of visitors, you have little reason to change your blog's subfolder. In fact, from a pure SEO perspective, changing the location may have negative SEO consequences. When you switch subfolders, old URLs must be 301 redirected to their new locations. These 301 redirects ensure that visitors will land…

  • Transferring Google Base and Google Webmaster Tools

    Elizabeth Marsten
    12 Aug 2010 | 2:12 pm
    In AdWords the ability to utilize the product ads option of linking a client's Google Merchant (otherwise known as Base) account to their AdWords is a oft-used and loved feature by Portent. Google Merchant Center is free and of course, anything you can do in AdWords to stand out on a SERP is a plus- but in order for a site to appear in the Shopping feed, the URL must be verified through Google Webmaster Tools. Which means that things can get complicated. Especially if something or someone needs to be transferred. So here's the skinny: a Google Merchant Account CANNOT be transferred. Here's…
 
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    Search Engine Optimization, Google Optimization - RSS Feeds

  • Killing Forum Link Spam

    8 Sep 2010 | 6:00 am
    If you run a forum you ve probably run into this problem before users who register accounts and use them to make posts that promote their own products or services dropping links like they re going out of style. That s called link spam and it is sometimes used to raise a site in the SERPs. This article will tell you how to combat at least some of it.... Cloud Servers in Demand - GoGrid Start Small and Grow with Your Business. $0.10/hour

  • Google Ball Logo: What is the Secret Message?

    7 Sep 2010 | 11:00 am
    Users visiting the search giant Google today will be in for a treat as they unveiled a new interactive logo. But is the logo what it appears to be or is there something more lurking beneath the surface ... Charter Business Bundle ® Switch & Save 20% or More on Internet & Phone + Get TV for Free for 12 months!

  • Wordpress SEO Optimization: Enable Gzip Encoding and Caching

    6 Sep 2010 | 9:00 pm
    Google has begun emphasizing the importance of how fast your website loads by including site loading speed as a ranking factor in their search engine. If your website loads slowly you should take some steps to improve its loading time. This tutorial can help you speed up the loading time of your WordPress website by focusing on Gzip encoding and caching the two most important factors for improving website loading time.... With Less, Do More Windows 7 Professional and the Windows Server 2008 Family

  • More Viral Marketing Ideas

    31 Aug 2010 | 9:00 pm
    Yesterday we took a look at some marketing ideas that went viral to a greater or lesser degree. We considered some of the factors that encouraged any particular viral marketing campaign to grow as we looked at approaches from Dropbox Dothetest.co.uk and BT. Now we ll look at some that I think of as modern classics....

  • Viral Marketing Ideas

    31 Aug 2010 | 6:00 am
    The right idea paired with the right execution carry incredible power. Get enough people interested and they ll start spreading it themselves. That is the essence of viral marketing. So how can you put that to work for you In this article we ll take a look at a few viral marketing ideas and see what elements help make them stand out....
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    johnon.com

  • Response to A Fanboy’s Defense of Google

    john andrews
    3 Sep 2010 | 4:45 pm
    Self-admitted Google “fan boy” Ryan Singel wrote a “In Defense of Google” article on Wired.com today, calling out consumer watchdog group Consumer Watchdog. Consumer Watchdog has been very effectively lampooning Google on privacy issues lately. It must be starting to hurt, to draw such articles on Wired. Consumer Watchdog’s stuff is smart, just odd enough, [...]

  • SEO “correlations” and Reverse Engineering Google

    john andrews
    1 Sep 2010 | 3:26 pm
    This post is subtitled “careful what you wish for” or “know where you’re headed”. Credentials aren’t everything. God knows our world is pretty messed up these days, and it clearly got that way via the actions of a few generations of very credentialed leaders.  From Ph.D’s to Grand Poobah’s with every sort of title in between, [...]

  • Why He’s A Domainer

    john andrews
    12 Aug 2010 | 11:53 pm
    I know a guy… he says he’s a domainer. He has about 3200 domains registered. It is like a collection. He collects domains. Not killer domains, just unique, probably-would-still-be-available-if-he-hand-not-reserved-them domains. Now I am not new to domaining. It is big business, and a very strategic part of web publishing. But time and again I meet self-described [...]

  • Web Marketing is Building Relationships - One Minute Relationships

    john andrews
    18 Jul 2010 | 6:28 pm
    Sort of funny: I’m reading a website that ranks for HealthCare Seach Marketing, and it’s an ad agency that’s “all about building relationships“. Okay… I get warm fuzzies when I read that. Customers… relationships. I get it. But in healthcare, I start thinking hmm… maybe not. Well.. So I figure sites like WhatDiseaseDoYouReallyHave.com (not a real [...]

  • BlueGlass LA

    john andrews
    18 Jul 2010 | 4:53 pm
    There is no substitute for “being there”. When several established hard workers/players in the search marketing space make a move to combine forces, you have to pay attention. When they do it quickly, and apparently successfully from an operational perspective, you have to admire their commitment to both the concept and the success goals. And when [...]
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    MediaPost | Search Insider

  • Is The Internet Making Us Stupid -- Or A New Kind of Smart?

    9 Sep 2010 | 9:00 am
    As I mentioned a few weeks back, I'm reading Nicholas Carr's book "The Shallows." His basic premise is that our current environment, with its deluge of available information typically broken into bite-sized pieces served up online, is "dumbing down" our brains. But is Carr correct is saying that online is dulling our intellectual capabilities, or is it just creating a different type of intelligence?

  • If Search Marketers Ruled The World

    8 Sep 2010 | 8:30 am
    Over the past couple months, I've been on a crusade to bring sexy back to search. I started off with some search haiku to set the mood. Then I turned up the heat with 10 reasons search marketers are positioned well to come out, er, on top. And, in my last column, I compared search to Groupon, one of the hottest companies around. Today, I'm ready to go all the way and imagine what it would be like if search marketers ruled the world.

  • In The Aftermath Of The Earthquake

    7 Sep 2010 | 9:15 am
    I live in Christchurch, New Zealand, and four days ago, our world was rocked. At 4:35 a.m. on Saturday, the house began to shake. Hard. Like it was a vending machine and a giant had put his quarters in and his bag of potato chips hadn't quite shaken free and he was trying to get them out.

  • Shifts In Search and Display Brighten Future For Search Marketers

    3 Sep 2010 | 8:30 am
    I am convinced that there has never been a more exciting time for search marketers. As the lines between search, social and display media fade, advertisers, agencies and marketers face a new kind of challenge -- one that search marketers are uniquely suited to solve.

  • SNAFU: The New Normal

    2 Sep 2010 | 10:45 am
    Just a few years ago there was a lot of brash boasting about how cutting-edge companies were, but it's been a long time since I've heard that confidence. Even former dot-com rock stars are realizing that they have a lot to learn. They know things are messed up and they think it's their fault. Here's the secret that most of these companies don't know: they're not alone. Everyone is struggling with gut-wrenching change these days.
 
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    SEOptimise » Blog

  • New Digg Review: Is Digg V4 the Next Twitter?

    Tad Chef
    8 Sep 2010 | 8:37 am
    Typical Digg comment thread. Last week the new Digg version 4 has been released and I have tested it ever since. Back in the days I was a staunch opponent of Digg and an avid supporter of competing services like StumbleUpon and Mixx. That was years ago though. Both Mixx and SU have stagnated over time. So I decided to take a look at the new Digg. Maybe it has been fixed now? Most business people have been either expelled from the first wave of social sites like StumbleUpon, Digg and Mixx or moved on of their own accord to more mature sites like Facebook, Twitter or LinkedIn that don’t…

  • 40 Title Tag SEO for Google Ranking Factors & Optimization Techniques + Resources

    Tad Chef
    31 Aug 2010 | 5:27 am
    A few months ago one of my clients has changed platforms. The new platform changed almost everything we’ve optimized on-site for years. It even messed up the obvious SEO basics like title tags and we’re struggling with them to this day as the platform maker insisted that title tags “get assigned automatically” in their system. While title tag optimization is the daily bread of every SEO, for many people, like software vendors content creators business leaders title tags appear to be completely random and negligible. They assume that title tags won’t get even…

  • 50+ Advanced Web Analytics Tools for Business Use [2010 Edition]

    Tad Chef
    20 Aug 2010 | 6:30 am
    Web analytics is perhaps the most important discipline for businesses online. In case you don’t know who and why visits you, buys your products and talks about you, you are blind on the Web. Web analytics goes beyond simple SEO metrics. It’s about usability conversions branding among others. Additionally, with the huge influence of social media, it’s more important than ever to monitor social media buzz. While some people still assume that there are no social media measurement tools there are already dozens out there. So check out these 50+ advanced web analytics tools for…

  • Top 10 tips & things you need to know about AdWords Remarketing

    Rob Hillyard
    17 Aug 2010 | 11:39 am
    This is a guest post from Rob Hillyard at Return on Digital. Create a brand new campaign for Remarketing. This will enable you to monitor how everything is doing much easier than running it within an existing campaign. You need at least 500 people in your target list before Google will start to show your ads. Depending on how much traffic your site gets and who you are targeting, it could take a couple of days before you see any traffic. Image ads work best. Make sure you include all the possible image sizes to allow your ads to receive the largest amount of impressions possible. Use a…

  • When Not to Blog

    Tad Chef
    11 Aug 2010 | 9:01 am
    Grumpy Face by ellie. I’m blogging all day. Most of the time at work I spend blogging. I write for four flagship blogs. Plus I have a private Tumblr blog as well. Two of the flagship blogs are about SEO, this one here and my own blog. The other two are client blogs covering two different topics. So basically I have to be up to date about at least three subjects, industries or niches. This is not an easy task although one person alone can handle up to 5 flagship blogs at the same if you ask me. As I enjoy blogging very much I never experience the so called “writers block”.
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    SEO 2.0

  • You Need Better Not More

    onreact
    24 Aug 2010 | 1:42 am
    Traffic Jam in Beijing by poelog. In the recent weeks I haven’t published many new posts on SEO 2.0. Nonetheless I have been spending much time here. I’ve been updating at least a dozen of old postings from years ago. Sometimes I just needed to fix a few links but in some cases I had to rewrite the whole post for it to still make sense. I added new internal as well as outgoing links. In many cases I changed the tone of the post as my opinions have changed over the years. For instnace I’m not as enthusiastic about social media anymore. While doing it I was always in doubt:…

  • 101 Ways to Make Your Blog More Popular and Successful

    onreact
    14 Aug 2010 | 7:05 am
    This way by the monnie. After 13 years of online publishing, 7 years of blogging for a plethora of blogs, being a SEO for six years and being paid for blogging for five years by now I finally am convinced that I know how it works. What I learned about online publishing, blogging, SEO in more than 10 years you can now read in 10 minutes. This is my list of 101 ways to make your blog more popular and successful. Most of it I tried myself, other measures have been taken by numerous other bloggers with success so I have to catch up on them myself. 1 – 5: Twitter 1. Get social on Twitter,…

  • Blogging vs Writing

    onreact
    5 Aug 2010 | 2:33 am
    Image: Timeless Books by Lin Pernille. Is there a difference between blogging and writing? Yes, there is. I’ve been blogging for several years now and I’m increasingly aware of the difference. Think about what makes us read books by authors who have written them decades or even centuries ago. Surely they’ve been writing not blogging when it comes to novels. Fiction seems to be written for longevity. At least good, great or rather outstanding fiction. On the other hand there are newspapers. Who cares for yesterday’s news? This is a common idiom that shows the main…

  • Panama Hat SEO

    onreact
    4 Aug 2010 | 6:06 am
    I confess: I’ve been lying to you all these years! I don’t wear a white sombrero like my avatar does. I wear a Panama hat instead. There is more to it than just the hat type I realized recently. It dawned on me that myself but basically all so called white hat SEO practicioners are in fact Panama hat SEOs. Let me explain. The realization came while I read a new blog post by a very well known SEO blogger. She was linking back to her posting from 2007 to denounce the same person again for the same reason three years later. It was the everlasting white hat vs black hat SEO debate.

  • The New SEO – Search Engine Organization!

    onreact
    27 Jul 2010 | 6:01 am
    Mexican Fans by Celso Flores (image added by sombrero expert optimizer Tad of SEO 2.0) “The New SEO – Search Engine Organization!” is a guest post by Albert Gouyet, Vice President of Product Marketing, BrightEdge. With the World Cup Finals in South Africa already becoming a distant memory, it’s that time again to draw analogies between team sports and marketing activities. Today’s topic: SEO (Search Engine Optimization). Disclaimer: if you are a soccer fanatic, still struggling to come to grips with your country’s failure to win the World Cup, you probably should stop…
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    Reel SEO Video Marketing

  • Silverlight Gets Streaming Surround Sound With SRS 5.1 Support And Toolkit

    Christophor Rick
    9 Sep 2010 | 4:27 pm
    SRS Labs, Inc. has teamed up with Microsoft to offer full SRS 5.1 Surround Sound via a new toolkit for the platform. That means Silverlight will soon feature encoding and decoding of surround sound for streaming content. Often when talking about online video, especially streaming, we forget that a lot of things have more than standard [...]

  • Blogworld Expo Founder, Rick Calvert, On Video’s Prominence At This Year’s Convention

    Jeremy Scott
    9 Sep 2010 | 9:37 am
    The fourth annual Blogworld conference is fast approaching, and the session schedule already has me intrigued.  The event will be held October 14-16, and this year moves from the Las Vegas Convention Center to the Mandalay Bay convention center.  ReelSEO readers can earn 20% off the registration fee for Blogworld 2010 by using the promo [...]

  • Samsung TV Going Android?

    Christophor Rick
    8 Sep 2010 | 12:00 pm
    It seems that Samsung is looking into using Google’s Androif software to power some of their televisions. According to comments by the head of the Samsung TV division in Seoul earlier today, they are “reviewing it”.If you recall Samsung recently reported that Diva TV would be a content partner in parts of Europe last week [...]

  • Google Gets Instant: Real-Time Live Search Results As You Type

    Jeremy Scott
    8 Sep 2010 | 10:06 am
    Google has been a bit playful this week leading up to today’s media event.  Yesterday, the logo was comprised of little blue dots, and users could mouse over it to “scatter” the dots all over the page before they regrouped again.  It was pretty neat, and also vague in its meaning. Today, the logo changed [...]

  • Kellogg’s Sets Good Example With Their First Web-Only Video Advertisement

    Jeremy Scott
    8 Sep 2010 | 9:00 am
    Kellogg’s is one of the more recognizable brands in the U.S. as well as around the world.  They are a leader in breakfast food sales, as well as a big-advertising staple.  So it might surprise you to learn that until this week, Kellogg’s had been a bit behind the curve when it comes to online [...]
 
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    SEO Blog by Dave Naylor - SEO Tools, Tips & News

  • Brooklyn Oak… Review Scores in PPC?

    paul carpenter
    9 Sep 2010 | 5:53 am
    For some reason that already seems foreign and half-forgotten (my interest in interior decor is slightly dim) I was just searching for ‘brooklyn oak’ and noticed this result in the PPC: It took me a second to cotton…Brooklyn Oak… Review Scores in PPC? is a post from: Dave Naylor's SEO Blog.Related posts:When is crosslinking not crosslinkingReview: AdVolcano advertising networkA UK SEO Company .. TUT TUT

  • Google Instant? Hmmm.

    paul carpenter
    9 Sep 2010 | 1:41 am
    So of course everyone’s all over Google Instant this morning. In case you’re not, it’s just an Ajaxified version of Google that brings in the search results as you typeBecause I’m too lazy to make a video, here’s…Google Instant? Hmmm. is a post from: Dave Naylor's SEO Blog.Related posts:Paul Mckenna DietSitemaps HmmmSearch Engine Reputation Management PT II

  • Is Google AdWords Keyword Tool Now More Accurate?

    David Whitehouse
    7 Sep 2010 | 1:30 am
    If you haven’t read it, we did a post last month on how inaccurate the Google AdWords Keyword tool is. Well we’ve just had Brent from Market Samurai point out that the search volume on “fish pond supplies”…Is Google AdWords Keyword Tool Now More Accurate? is a post from: Dave Naylor's SEO Blog.Related posts:Adwords Dynamic Keyword Insertion Fooked?Google Adwords {keyword:Default_text}Natural Link Building generic keyword domain

  • Google Premier Sponsored Listings ?

    DaveN
    6 Sep 2010 | 7:31 am
    Can someone tell me why this is so wrong :I remember Google once saying that they were in the auction the same as any one else, so why are we seeing Google Premier Sponsored ListingYou…Google Premier Sponsored Listings ? is a post from: Dave Naylor's SEO Blog.Related posts:EBay not so subtly going back to its auction rootsGoogle Wireless PhoneAlexa’s Sponsored Links

  • ThinkVisibility – September 2010

    carla
    6 Sep 2010 | 6:27 am
    Another week, another SEO conference – but this one was a little different as it’s closer to home and is starting to establish itself as one of the must-attend events in the digital marketer’s calendar. It was a very…ThinkVisibility – September 2010 is a post from: Dave Naylor's SEO Blog.Related posts:Social Media Sites Life ExpectancyReputation Management 2.0 styleThe wonderful World of Bronco
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    Convonix Blog: Internet Marketing 3.0

  • Test

    Rohit Patil
    9 Sep 2010 | 6:21 am
    mail.convonix.com

  • The right time to bid farewell to your SEO client Part 2

    SEO Research Desk @ Convonix
    6 Sep 2010 | 8:00 am
    You have to be very careful with your SEO business as a fussy client can affect your business. You should know when to bid farewell to an uninterested client so that you can direct your search engine marketing efforts in the right and appropriate manner. Ideally your main goal should be to offer your best to the client, however if the client does not want to be part of the search engine optimization strategies being designed by you, then you should have a golden handshake with that client. If you experience the following things, then you must say bye to your client as his non-participation…

  • Siloing Your Website: Content

    SEO Research Desk @ Convonix
    6 Sep 2010 | 7:56 am
    After you have learnt the art of siloing your website’s masthead and the breadcrumbs, now it’s time to go to the most important part of your website i.e. the content. Your search engine marketing plan should have innovative strategies to make your content unique and interesting for the readers. When you include links in the content part of your website, you have to be aware of the fact that links in this area are quite different from other parts of your website. If you want to get the most out of your SEO plan and value out of your internal site structure, then you need to include…

  • The right time to bid farewell to your SEO client Part 1

    SEO Research Desk @ Convonix
    6 Sep 2010 | 7:53 am
    You would never want to lose your client because client brings in the business for you and if client goes away from you, it will definitely affect your search engine marketing. These days you have to be smart enough while handling your clients and you should drop the client on your own before he moves out of your company, violating the agreement. You must have heard that clients are leaving the company just because of your under- performing SEO, however now the scenario is different because you know better which client to continue with. If you want to know when you should say good bye to your…

  • Think Beyond Rankings & Get Social

    SEO Research Desk @ Convonix
    6 Sep 2010 | 7:47 am
    As a search engine marketing expert, you have to understand that your main aim is to get good traffic to your website and for that you have to think out of the box. You must have realized that when the internet came, a lot of business communication shifted online and this further results in higher traffic to your website. Now if you think about search engine optimization, then you have to add social element into it as these days it has become a great catalyst to bring in more visitors and customers. If you aim at getting higher rankings for your website, then you have to take help of the SEO…
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    Link Building is Cool®

  • Types of Links and their Benefits

    admin
    9 Sep 2010 | 12:55 am
    When it comes to promoting your on line business and taking it to new heights, links are indispensable. There is no denying the fact that links play a crucial role in determining the Page rank and trust factor too. Every link is created with a purpose and all may not serve the same purpose. A link can be categorized on the basis of the purpose it serves to a website. There are different types of links which cater to some specific needs of a website. As stated above, links can be defined on the basis of functions they perform. Mentioned below are some of the types of links. Links which boost…

  • Do Local Links Work

    admin
    2 Sep 2010 | 9:08 pm
    Commencing your small scale business on the vast online arena will certainly need the link building strategies to promote your product and services. While opting for the link building strategies you may  find yourself in a dilemma- Is choosing local links worth taking the risk? Let’s have a look how local links can work wonders for you. While choosing the links, you should keep in mind the purpose and target audience your website caters to. Moreover you need to consider the capital you can invest on link building services. It is very much possible to get your website ranked high even…

  • Link Development Strategies at the Inception stage

    admin
    25 Aug 2010 | 12:22 am
    Link building development is an essential online strategy that provides you the maximum link popularity benefits to a website. SEO compliant quality links will provide you maximum online visibility only if more emphasis is given in the beginning stage. While prospecting for link sources, you need to take extra care in research and analysis. Here are 3 strategies which you may implement while prospecting for link sources: First of all you need to find out the important web pages on your site that require more traffic to  augment your efforts to achieve the desired  goals. Then you need to…

  • Quality Parameters for Link Development

    admin
    17 Aug 2010 | 5:33 am
    Links are the most important factor that plays a crucial role in search engine promotion. The authority of a website depends on the number of links coming from other sources. Search engines gives weightage to the websites on this factor. Generating one way links can really help a site to gain search engine rankings in short span of time. But there are other factors that needs to be followed while implementing any link building development strategy. Quality over Quantity should be followed to get the maximum search engine benefits. Successful link development can help a website to achieve high…

  • How to get Links from Comment Posting

    admin
    28 Jul 2010 | 5:40 am
    Promoting your services through blogs can actually help you to fetch decent traffic, increase the product awareness, feedback from the customers, quality link etc. Of all the blog promotional strategies, comment posting is one of the most effective strategy that can help you to get the maximum benefits. If followed properly , this activity can help help your site to get the maximum quality links and that too at authority domains. While implementing this strategy we need to make sure that the links are of same niche market. Commenting on all sources that do not match your relevant will not…
 
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    Sean Hakes, Inc - SEO Consultants

  • Sean Hakes

    Welcome to Sean Hakes.com, Today’s marketplace is digital – and it’s safe to say it will remain that way for the foreseeable future. Each click is an opportunity to start a conversation with a customer. As a Denver SEO Consultant I’m here to help you capture as many of those conversation opportunities as possible – [...]
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    Digital Connections - 360i Blog, Digital Marketing Agency

  • Google Instant Brings Results with Each Keystroke — But For Now, Won’t Affect SEO or PPC

    360i
    9 Sep 2010 | 5:17 am
    Today at the Museum of Modern Art in San Francisco, Google announced a significant user experience update called Google Instant Search which transforms traditional search engine result pages (SERP) from a static list of results to an AJAX powered result set that updates with every keystroke. Similar to the recent integration of social media sites Twitter and Facebook into the search engine result page, this update take another leap forward combining the speed and efficiency of Google Caffeine’s infrastructure update (which allows search results to be 50% fresher), Google Suggest (which…

  • Digital News Roundup: End of Summer Edition

    Katie Perry
    7 Sep 2010 | 7:45 am
    Summer has came and went but not without some big news items coming out of the digital space. Check out our rundown of the top 20 headlines of the summer (listed chronologically) in the post below. And, as always, stay tuned for more news and insights from the 360i team right here on the blog. Facebook Simplifies Privacy Amid Growing Backlash With FTC Approval, Google-AdMob Deal Officially Closes Summer of Mobile Brings 7 Reports from 360i Google Caffeine: Fully Brewed and ‘50 Percent Fresher’ Silly Bandz: Using Digital Tools to Spot & Track Cultural Trends Finally, the Ad Model:…

  • Apple Socializes Music Consumption with Ping

    Katie Perry
    1 Sep 2010 | 3:16 pm
    Today, Apple announced a new iTunes add-on, called Ping, which aims to make the process of listening to and purchasing music through iTunes a more social experience. Apple CEO Steve Jobs described Ping as “a social network all about music.” It’s like “Facebook and Twitter meets iTunes,” he said. This notion of a music-centric social network isn’t entirely new. In fact, Last.fm has offered an almost-identical service since 2002. Popular music streaming sites like Grooveshark, Pandora and Playlist.com also allow you to share what you’re currently listening to with your social…

  • Google Search Algorithm Update: Your Domain to the Nth Power?

    Mike Dobbs
    31 Aug 2010 | 8:41 am
    Google has rolled out a significant change in their natural search algorithm, announced last Friday.  According to industry bloggers, the new change might be connected to a Google’s patent submitted last May: Query rewriting with entity detection (U.S. Patent 7,536,382). Historically, a Google keyword search (brand or non brand) would only result in a single subdomain such as ‘www.yourdomain.com’ appearing one or two times within the natural rankings.  But today, the number of ranking opportunities for a single subdomain (and consequently a portfolio of subdomains) has…

  • Impact of the Microsoft-Yahoo Search Alliance on SEO, a Report from 360i

    360i
    30 Aug 2010 | 10:50 am
    In late 2009, Yahoo! & Microsoft’s Bing announced a strategic partnership, better known as the Search Alliance, which would effectively consolidate the search landscape by allowing Bing to power both paid and natural search results across the Yahoo! network.  Last week, Yahoo! officially announced that the transition to Bing-powered natural search results was complete for U.S. and Canadian (English only) Yahoo! properties. Other languages and regions will follow in the coming weeks. This latest report from 360i covers: Changes search marketers can expect within the Yahoo! search…
 
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    Dynasty Web Marketing - Need A Website?

  • Arnez J. Comedy

    dynastywebmarketing@ymail.com (Dynasty Web)
    6 Sep 2010 | 5:03 pm
    Visit ArnezJComedy.com

  • United Way Legacy Awards

    dynastywebmarketing@ymail.com (Dynasty Web)
    6 Sep 2010 | 9:01 am
    Visit LegacyFashionShow.com

  • The ProWife

    dynastywebmarketing@ymail.com (Dynasty Web)
    2 Sep 2010 | 7:50 pm
    Visit TheProWife.com

  • The Daily Dirt

    dynastywebmarketing@ymail.com (Dynasty Web)
    2 Sep 2010 | 7:38 pm
    Visit The Daily Dirt

  • SPOOFEM

    dynastywebmarketing@ymail.com (Dynasty Web)
    2 Sep 2010 | 5:00 pm
    Visit SPOOFEM.com
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    Holistic Search Marketing | SEO Consultant | PPC Consultant

  • ‘Industry Experts stuck in the dark ages’ – An Open letter to Steve Rubel – Edelman

    Peter Young
    9 Sep 2010 | 12:36 pm
    I was disappointed to see a well respected marketing expert sink to the levels of the ‘SEO is dead’ tirade, however Steve Rubel – Head of Insights for Edelman Digital did just that during a post on the impacts of Google Insights. In his awful post Steve wrote as follows: Google today launched an ambitious effort to speed up searching. But what they really did is kill SEO. And went on to say Google Instant means no one will see the same web anymore, making optimizing it virtually impossible. Real-time feedback will change and personalize people’s search behaviors. In such a…

  • Should you be taking a V.C style approach to your Link Building

    Guest Author
    8 Sep 2010 | 10:46 pm
    If you work in the digital world you’ll no doubt be aware of V.Cs or Venture Capitalists, to give them their full name. They are the Dragon’s Den style investors who stump up the cash to make budding entrepreneurs digital business ideas come alive. But behind every investment is an understanding of risk, they know that a large number of their investments will never pay off; but they manage the risk so that when they do make an investment that comes good, it covers all the downside of their failed attempts and still delivers a big money prize. It’s a clever approach and one that I…

  • Google Instant – A huge change in search?

    Peter Young
    8 Sep 2010 | 9:53 am
    It would appear that two of the changes we have been expecting as part of Google’s big announcement are now live, namely Ajax results and streaming results or Google Instant Its certainly a big change, and there are a number of fundamental changes. Results change as you type.  This isn’t necessarily on each word, but certainly as each default suggest change happens I understand impressions will only be triggered once users have settled on a result for a particular period of time. This is TBC (as written before launch) This is not available on mobile – however there are…

  • What may Google announce during todays Google Press Event

    Peter Young
    7 Sep 2010 | 10:50 pm
    Today sees the highly secretive Google Press Event taking place at San Francisco’s Museum Of Modern Art with a number of Google A and B listers in attendance. Marissa Mayer, VP, Search Products & User Experience Johanna Wright, Director of Product Management Ben Gomes, Distinguished Engineer Othar Hansson, Senior Staff Software Engineer There are a number of rumours floating round at the moment however heres my take on what may be announced Google streaming results I have heard this from a number of reasonable sources that this is due to be launched imminently so I would be hugely…

  • Google showing 20 results per page – Profit Search, SEO Pacification or Behaviourial Remediation

    Peter Young
    6 Sep 2010 | 8:06 am
    There was an interesting conversation that came to light during one of the SEO Dojo conversations during the early part of Saturday morning over at the Think Vis conference in Leeds. Andy Beard was talking about how he was being shown 20 results rather than 10, something it would appear that Barry Schwartz over at Search Engine Land is seeing as well. I would highly recommend reading Andy’s post in particularly as it very graphically highlights the scale of the current test, both on traditional search results and those results which have been the changed as a result of the recent…
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    SEO.Lab

  • Fatores de rankeamento 2011 – A visão de quem trabalha com SEO

    Há algum tempo enviei um e-mail para os colegas que trabalham com SEO e pedi para que enviassem uma lista de fatores que, na opinião de cada um deles, poderia passar a fazer diferença nos posicionamentos orgânicos dos sites em 2011. A idéia era montar uma lista de “ranking factors” para o próximo ano. Após [...]

  • Search Labs 2010

    Nos dias 28 e 29 de julho eu e o Marcelo Ribeiro estivemos no Searchlabs aqui no Brasil e foi um evento muito legal para reencontrar todas as figuras do Search nacional e também contar com a presença de alguns consultores internacionais. A qualidade das palestras foi muito boa e espero termos mais eventos como [...]

  • Google testa novo layout de busca por imagens

    O Google vem testando há algum tempo um novo modo de mostrar os resultados de buscas por imagem. Estes resultados novos estão cada vez mais frequentes no Google.com e têm como principais caracterísicas o agrupamento de todas as imagens disponíveis em uma única página, a presença da indicação de que página a foto estava no [...]

  • Estamos no Alltop!

    O SEOLab é o primeiro blog/site em Português a ser incluído na lista de SEO do site Alltop.com (seo.alltop.com). O Alltop.com é um portal que concentra os principais sites dos mais variados segmentos de interesse – um verdadeiro mega-clipping virtual. O principal objetivo do Alltop.com é responder o que “está acontecendo” em determinado tema e [...]

  • Real Time Search – Twitter

    Hoje um colega estava navegando na internet procurando informações sobre a morte do Alborghetti e viu o seguinte box (que eu vi operando com meus próprios olhos) do Twitter integrado nos resultados de busca, sendo atualizados em real time. Achei interessante… fico imaginando se é dessa forma que pouco a pouco o Google vai introduzindo [...]
 
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    SEO Blog of Link-Assistant.Com

  • Web Design Elements that Kill SEO

    info@link-assistant.com
    9 Sep 2010 | 6:34 am
    by Veronica Davis Everyone wants their website to be pleasing to the eye, functional and easy to use. However, did you know that there are certain elements of web design that can actually hurt your business? Yep, there are certain designs that can have a negative impact on your SEO. That means your site won't [...]

  • MyBlogGuest Review: A Place for Guest Bloggers to Call Home (with a Case Study)

    info@link-assistant.com
    7 Sep 2010 | 6:09 am
    If you are not yet using guest blogging as part of your marketing strategy you should certainly start now. Not sure what's in it for you? Here are at least 5 benefits of guest blogging to motivate you. Now that we all know why guest blogging is worth investing into, let's take a look at [...]

  • Yahoo Switches to Bing: Check How this Affected Your Site and Turn it Into Advantage

    info@link-assistant.com
    31 Aug 2010 | 4:10 am
    Yahoo switching to Bing's technology in the US and Canada is probably the leading search news story of the whole month. Yes, Yahoo has fully switched to serving Bing results to the U.S. and Canadian searchers. While the average user may not care too much as to who's providing the results (as long as they're [...]

  • Yahoo! Search Powered by Bing in the US and Canada

    info@link-assistant.com
    24 Aug 2010 | 5:42 am
    Last week Yahoo! fully switched to using Bing's technology to power its search results in the US and Canada. Basically what this means is whenever you run a search on yahoo.com you get exactly the same results as on Bing. The only things different are the navigation, some universal results (except images and videos) and [...]

  • Keep An Eye On Your Competitors: Ultimate Guide

    info@link-assistant.com
    19 Aug 2010 | 7:20 am
    by Dmitry Gushchin The importance of keeping an eye on your competitors can not be overestimated. Do not doubt that they are keeping an eye on your business, and you should be doing the same. There are dozens of free and paid competitive research tools available to determine how large competitor's traffic is, what the [...]
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    Blogging Setup

  • One Strategy To Improve Your Reputation

    BloggingSetup
    27 Aug 2010 | 3:26 am
    Readers of BloggingSetup often ask for specific strategies to attract attention to their blog or web site. While there has been a lot of tips and strategies available on the web, there are no end of ways to do this. Building authority and improving your reputation is hardwork but here is one that might work well for you: Go to Technorati. Enter a search on the subject of a page on your site where it says Blogs Posts. Press Search. This should bring up blogs with a lot of authority. Click on the top blue link of an article that you like the look of. If comments are allowed, read the article…

  • So You Want To Increase Your Media Appeal?

    BloggingSetup
    25 Aug 2010 | 10:34 am
    Welcome back to Day 3 of how to get free publicity in seven days. Today, we will be covering what you can do to increase your media appeal, and what things you need to avoid in the process. How you can use the media to explode into your market? The media is full of opportunities and there are many media outlets. Here are some of the most important ones. Internet Blogs Internet Video Internet Web Sites Internet Newsletters Internet Social Media Twitter TV Radio Newspapers Magazines Trade Magazines Film Each one of these outlets has a massive reach. And each one continuously needs new content;…

  • How To Get Your First Publicity Idea

    BloggingSetup
    24 Aug 2010 | 10:00 am
    I know how hard it is to come up with initial ideas. I’ve been struggling for that first idea too, all too often! So, to help you get your first ideas going, I’m suggesting a few questions for you to ask yourself. Publicity Idea – Your Attributes You need to make a list of all the characteristics you have, or your organization has, that makes you stand out. Here are a few to get you started: What makes you different from the competition? Do you specialize in an area that is rare? If so is there a demand for it? Why is it rare? Are you offering something that is unique? Are…

  • Taking Your Campaign To The Media

    BloggingSetup
    24 Aug 2010 | 3:09 am
    I know how scary it can be taking your first step in contacting the media. By the media, I mean – bloggers, newsletter writers, website editors, magazine editors, radio and television producers and, dare I mention them, journalists! Like you, I often put off making contact for as long as I can but once I break the ice, it’s never so hard. And it gets easier each time you practice. After all, the worst that can happen is that you will be rejected or ignored. But there are always more fish in the sea! To put you at ease a little, I’m going to share some tips and etiquette to…

  • Writing Your First Press Release

    BloggingSetup
    23 Aug 2010 | 3:05 am
    Today I’m really excited to explain about your first press release. You may think that writing a press release is beyond you but anyone can do this. There are just a few things to keep in mind. A press release is usually the first thing you should produce, once you have a campaign worked out. It is written like an article. It seeks to demonstrate in an objective but newsworthy way a particular aspect of your organization. The Catchiest Headline In The World First of all you will need a headline that makes the reader want to read on. This is where you can use your knowledge and…
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    Bogartkick

  • Portugal fires soccer coach Carlos Queiroz (AP)

    admin
    9 Sep 2010 | 2:24 pm
    Portugal fired national soccer coach Carlos Queiroz on Thursday because of the team’s poor play and his six-month suspension before the World Cup for disrupting a doping test. Queiroz had two years left on his contract and his dismissal was expected. Go here to read the rest: Portugal fires soccer coach Carlos Queiroz (AP)

  • La Volpe hired as Costa Rica soccer coach (AP)

    admin
    9 Sep 2010 | 2:01 pm
    Costa Rica hired Ricardo La Volpe as its national coach Thursday, giving the job to an Argentine who coached Mexico at the 2006 World Cup. Now his job will be getting Costa Rica to the 2014 World Cup in Brazil Read the original: La Volpe hired as Costa Rica soccer coach (AP)

  • David Beckham Unruffled By Fabio Capello Calling Him ‘Too Old’ For England (Goal.com)

    admin
    9 Sep 2010 | 1:30 pm
    LA Galaxy Designated Player says he’s still motivated to play for his country. More here: David Beckham Unruffled By Fabio Capello Calling Him ‘Too Old’ For England (Goal.com)

  • Costa Rica name Argentine La Volpe as coach (Reuters)

    admin
    9 Sep 2010 | 12:44 pm
    Costa Rica hired Ricardo La Volpe as their national coach on Thursday and charged the Argentine with the task of leading the Central American team to the 2014 World Cup in Brazil. Read this article: Costa Rica name Argentine La Volpe as coach (Reuters)

  • PORTUGAL COACH CARLOS QUEIROZ SACKED – PORTUGUESE FOOTBALL FEDER (Reuters)

    admin
    9 Sep 2010 | 11:46 am
    PORTUGAL COACH CARLOS QUEIROZ SACKED – PORTUGUESE FOOTBALL FEDERATION Visit link: PORTUGAL COACH CARLOS QUEIROZ SACKED – PORTUGUESE FOOTBALL FEDER (Reuters)
 
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    The SEO Bullshit Feed

  • Let the LDA Google Games Begin

    theGypsy
    8 Sep 2010 | 6:06 am
    Let the LDA Google Games Begin The LSI myth is all grown up! Here I go again… and seriously, I just can’t fucking help me’self. Ya know? I’ve spent many years defending the flame against those dumb ass people pretending to be SEOs. In particular, the ever popular ‘Dave Bait‘ that is Latent Semantic Indexing/Analysis. Yup, even recent pounded it here. So you can imagine my emotions when news started to come outta the land of Moz about a LDA tool. At first some of the geekier instincts thought, this might be neat. That soon drifted back to fucking reality as…

  • Dear Google, I am an idiot

    theGypsy
    30 Aug 2010 | 6:07 am
    Please show me the way As I sat here reading an article (on WSJ) interviewing, (Google CEO) Eric Schmidt, I was sort of struck stupid by a few of the statements. Are we, the general public, just a bunch of idiots shitheads looking for guidance from Google? Is it true that we really can’t think for ourselves? To whit, a few quips; “Says Mr. Schmidt, a generation of powerful handheld devices is just around the corner that will be adept at surprising you with information that you didn’t know you wanted to know.” OK hold the fucking phone here… Google wants to tell me things…

  • You are a Certified Sucker

    click2rank
    24 Aug 2010 | 11:28 pm
    Oh internet… where to begin. We SEO professionals see bullshit every single day so admittedly the most surprising thing to me is that I’m capable of still being surprised at all with the sheer level of stupidity run rampant in our industry. I’ve bumped into this one a few times but it still gets me every time. Without further ado I present to you: THE SEO CERTIFIED PROFESSIONAL!   It all started out innocently enough. I posted a couple of job openings on the SEOmoz marketplace and indeed.com looking for a mid-level experienced SEO project manager to add to our team. All of the…

  • The myth of the Tool Bar PageRank

    theGypsy
    23 Aug 2010 | 6:27 am
    Let’s put this to bed once and for all Jeez… if there’s one thing that bugs me more than anything, is when seemingly sane people from apparently respected outlets, don’t seem to understand the fundamentals. Who cares when some blog in some far flung nether regions of the SEO makes a pedantic proclamation? Not I… Heck, I don’t even get worked up when the latest round of ‘SEO sucks’ (‘is dead’ ‘is easy’ insert ignorant analysis here). Nope, that no longer irks me. But those that should know better, the places where new search geeks and clients lurk for learning, I hold…

  • Search and Social? Eh, no.

    Barry
    28 Jul 2010 | 7:06 am
    Not a day goes by when I don’t find an article or blog post in my RSS reader telling me that ‘social is the new search’, that I need to ‘forget about SEO and start going social’, that ‘social media will replace search’. Eh, no. It’s not, I won’t, and it won’t. I don’t buy in to this social-search-coagulation. It just doesn’t compute with me. Looking at my own behaviour online, when I use a social media site I’m in an entirely different mindset than when I’m using a search engine. My ‘user intent’,…
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    SEO Aware

  • Why are links used in ranking when they all have the nofollow attribute?

    Melissa
    2 Sep 2010 | 6:20 pm
    The comments on this topic on YouTube are very interesting. Google gives interesting answers…. Related posts:Matt Cutts – True of False, 1 nofollow link on page means all are considered nofollow? Google’s Matt Cutts Says Meta Keyword’s Don’t Matter in Ranking Google’s Matt Cutts Answers Question About Mobile Visitors

  • How Are Site Links Generated?

    Melissa
    26 Aug 2010 | 1:42 pm
    Google’s Matt Cutts answers this question… Related posts:Should You Use No Follow On Internal Links? Google Answers Can You Build Too Many Links? Mayday Update – Google Answers Google Answers Question About the Order of Links & SEO

  • How do PageRank updates work?

    Melissa
    26 Aug 2010 | 1:40 pm
    Answer by Google’s Matt Cutts Related posts:Is PageRank all That Matters With Google Ranking? Matt Cutts – Does the PageRank of Twitter profiles matter? Matt Cutts on Web Spam, URL Structure & PageRank, and Pop-Ups

  • Are You Insisting on More Cowbell?

    Melissa
    24 Aug 2010 | 11:11 am
    It has only been this past year, since the economy lost its wig, that we have noticed that some people hire us and are thrilled to get projects going, but then there is a change. Somewhere along the way these clients decide they know more than we do about the Web, websites, website design SEO [...]

  • Can You Use Robots.txt to Influence Which Part of Your Site Gets Crawled?

    Melissa
    22 Aug 2010 | 7:24 am
    Please watch and listen to Matt Cutts response and suggestions. Robots.txt should not be used to try and optimize or manipulate google’s crawl. Related posts:Should You Link to All Press Mentions of Your Site? Matt Cutts Explains Uncrawled URLs in Search Results Google Video on Duplicate Content and Multiple Site Issues
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    eBlogTip dot Com | All Tips for Bloggers

  • Chaptor1, Part4: Health Niche Affiliate Networks and How to Choose Networks?

    admin
    7 Sep 2010 | 8:52 am
    Whenever you want to choose affiliate networks for you blogs or websites, be very very carefully. In this post I will introduce to you some  networks that are trustful. Search the affilite network Why I say this because I made quite a big mistake one year ago, at that time, I came across a health affiliate network, I chatted with that admin and really had hope for that company. I spent much money and made several websites on that. After testing for months, I find the conversion rate extremely low(though the commission is high, around $50 for each sale). Was I wrong with the landing page or…

  • 25 Hours Left: Niche Site Platform, Comparipress, Textbroker Biggest Coupons

    admin
    5 Sep 2010 | 10:16 am
    3 Coupons that will expire in next 25 hours - SAVE $30 OFF COMPARIPRESS - SAVE $40 OFF NICHE SITE PLATFORM - SAVE $15 OFF WP TEXTBROKER PLUGIN Use coupon code HOLIDAY during checkout. There are wordpress plugins that have all received positive feedbacks in forms or in other blogs. 1. – SAVE $40 OFF NICHE SITE PLATFORM Niche Site Platform Review Niche Site Platformis a software that can be used to build niche affiliate websites, so you can build a website based on selected niche with your affiliate links with Overstock.com, linkshare.com, shopping.com, commission junction, amazon, and…

  • Chaptor 1, Part 3: How To Choose Keywords And How to Choose Niches From ClickBank?

    admin
    5 Sep 2010 | 8:59 am
    Hello My friends, Sorry for not updating eblogtip.com for a week, from now on, eblogtip will be updated continually every 2-3 days for one post.  I really love seeing your different opinions because only this way we can improve. Back to our E-Course. how to choose clickbank product What Clickbank Niches To Choose? Here are some high paid niches that you can consider about: 1. Internet marketing related softwares, scripts, plugins and ebooks. Like wordpress plugin, blogging softwares etc. You can see that the best seller in ClickBank is this auto blog system X, is the one of the proofs.

  • Chapter1 Part 2: Take Auto Blog System For example and Learn How To Choose ClickBank Products?

    admin
    25 Aug 2010 | 9:55 am
    Take Auto Blog System For example and Learn how to choose ClickBank products? How to choose products from ClickBank? The general steps are as following, very useful for me: Before you choose products, remember don’t choose the top 50 ClickBank hot sellers unless there’re few people did PPC for certain product, then you can try promoting that. But the chance is nearly 0. Steps are: 1. Visit cbengine, it’s a free online tool to analyze keywords and products of ClinkBank. 2. Rank your interested niche by Gravity, choose products that have Gravity between 5 and 100. Why I…

  • The Best Unlimited Web Hsting Is Surprisingly Cheap Hosting

    admin
    24 Aug 2010 | 9:34 am
    This is a friend review for Glowhost. Today I will write about another hosting, maybe you have heard of it. It’s glow hosting, has been a hosting provider since 2002, one of the best web hostings and I’ll write a comparement between the major hostings later. Many writers writing hosting reviews of any hostings are either technist or of computer scientist major. I don’t know much of the parameters of those hostings but I know what you want from a hosting, you want it steady, you want it limitless, you want it responses quick, you want chat with your support whenever you have…
 
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    CanuckSEO

  • Breaking News: Google Instant aint’ Here!

    Jim
    9 Sep 2010 | 3:54 am
    Yup, I know that most of you don’t know – or at least haven’t yet run into the big annoucement from Google that was released yesterday, but Google Instant is now live! And more news here too… So, what’s “Google Instant?” And what will it mean for us SEO types and our clients? Ahh…let’s look at that all, shall we? To begin with, you’ll need to experience this yourself, so go to google.com — it’s rolled out all over the US as of right now, and start typing in a search keyword….and what happens? Yes, that’s…

  • Google logo & BuckeyBalls!

    Jim
    7 Sep 2010 | 6:10 am
    Just a dang quick post to say how much I enjoyed the Google treatment of their logo in many of their foreign sites…ie this wasn’t done here in NA for either google.com or google.ca! Go to this link (‘sup right now but dunno for how long, eh!) to see same –www.google.co.uk or www.google.es or www.google.it…. Note the buckeyballs? Well, that’s my own take and many others too online-wise I mean as to what this “means”. And yes, this is another interactive logo offering after the May one which featured a playable PacMan….and it’s pretty…

  • LinkedIN: What’s Needed is Purging Spammy Groups!

    Jim
    3 Sep 2010 | 6:41 am
    Okay, I’m a firm — and I mean FIRM believer in the value of LinkedIN as a business social networking site. I’ve blogged about using LinkedIn to gain some new traffic from an SEO practitioners point of view here. I’ve been ‘hooked-up’ by LinkedIN marketing folks for local press to interview me on using LinkedIN for business here. I go each and every day at least two or three times to view my Answers areas and home page updates too….and the real issue for me is the Groups areas…and what I find there. Spam. Big, spammy posts by folks who…

  • Google.ca and Google.com.au ~ Ah the Difference!

    Jim
    1 Sep 2010 | 7:18 am
    What are the differences between Canadian and Australian SEO? It has been claimed that Search Engine Optimization (SEO) is no longer an option for online marketers. Truthfully, it is an essential feature required to succeed online. Website developers around the world are busy at work designing websites that should bring their customers record revenues, improved sales figures and top rankings with the most popular search engines. Companies specializing in fields like comprehensive SEO campaigns, Pay Per Click (PPC) , management, Internet marketing solutions, web strategy, link building…

  • Breaking News:Google RealTime is UP!

    Jim
    30 Aug 2010 | 6:12 am
    After a wait of almost 9 months — gestation I figure, Google has today launched their own RealTime search index and it’s LIVE and up for our use! And us Canucks are included! Go to this link here — http://www.google.ca/realtime – to get a first look at same….and I’ll  run thru some of the features here for your edification…. Firstly, for background, you might want to read Google’s own words on this launch…the original announcement is here and the launch notice is here….Danny Sullivan and Rae Hoffman, both top notch SEO world…
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    IKROH SEO UK Blog | News & Tips

  • Ikroh Ranks in Top Ten UK SEO Companies

    Ikroh SEO UK
    1 Sep 2010 | 10:30 am
    We’re all bit chuffed here at Ikroh HQ, since we’ve been ranked in the top ten for our Seach Engine Optimisation in TopSEO’s BEST UK SEO COMPANIES category this month. Ikroh’s Managing Director, Daniel Wright says: “We are a small company delivering BIG results in the marketplace and this is only possible because of our great team! Thanks to everyone for achieving Top 10 in Search Engine Optimisation UK.” So… can we get a “woop woop!” from everyone at the back please? Woop woop! #1, here we come…. Tags: best search engine…

  • Using Google’s “Query Deserves Freshness” (QDF) Model to your Advantage

    Ikroh SEO UK
    27 Aug 2010 | 4:52 am
    The Query Deserves Freshness or QDF algorithm is a useful way to implement SEO for both new and old sites, by taking advantage of current events and news stories. QDF first came up as a response to an issue after Google finance would not rank for its own name. Page freshness has always been an area Google have paid close attention to, as they tend to show more respect to older content within a site, since the old pages of worth tend to attract others to link to them. In the last part of 2006, one of Google’s goals was to try to find a way of showing new content for some of the more major…

  • 5 Social Media Marketing Pitfalls

    Ikroh SEO UK
    18 Aug 2010 | 7:49 am
    Social media is an unavoidable part of online marketing today. It is linked with SEO, with advertising, with branding, with customer service and e-commerce and it is making businesses more effective and more accessible to their customers. Millions of web users – potential and existing customers – are members of social media networks, and social media offers a low cost, low risk, and high reward method of marketing online. We’re going to discuss a few areas and examples which could cause social media to work against you, and negatively affect your business and its reputation. #1 –…

  • How SEO Has Changed

    Ikroh SEO UK
    16 Aug 2010 | 2:14 am
    Over the years the way search engine optimisation (SEO) algorithms work has changed and developed, and will continue to do so in the future. The most recent notable examples would be the introduction of the Google Mayday algorithm and Caffeine indexing system, which added more value to long tail search terms and aimed to produce more targeted results.  In the past, SEO was much less technical, and just a few key factors added to a site would allow it to rank high within the search engines. Past results relied on implementing keyword rich content, link structure and on-page optimisation to…

  • Ikroh Loves… Wiki wars, brain-boggling infographics and B2B social media

    Ikroh SEO UK
    13 Aug 2010 | 7:18 am
    We’re back, after a week of squirreling away at our notes from the Vocus webinar. All content is up and at ‘em on the blog (you can find them here in the “summaries” section), including “Everything you ever wanted to know about social media marketing (but were afraid to ask)” – a post on all the commonly asked questions from business just starting out in social media, taken from the live chat sessions. So without further ado, on with this week’s Friday Favourites from the web-wide world of SEO, social media and internet marketing. Bring it on.
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    HubSpot's Inbound Internet Marketing Blog

  • Expert Advice: Creating Divine Website Redesigns

    Carol Ortenberg
    9 Sep 2010 | 2:00 pm
    Now that we’ve looked at the steps you should take before starting a website redesign as well as some SEO tips to keep in mind, we’re going to move on to what many consider the “sexiest” part of a redesign: the actual look and design of the website. It’s very easy to get swept up in the excitement and wind up overdoing it or building something that looks great but isn’t very functional. Here are some tips from HubSpot Partners to keep you on the right path. Don’t Turn Anyone Off or Away So you’ve done your SEO homework, built up a repository of…

  • 9 Awesome Search Engines That Aren’t Named Google

    Kipp Bodnar
    9 Sep 2010 | 9:00 am
    Searching is one of the core utilities of the internet. Most websites today have a search function, and we all spend a lot of time searching. On Google, for example, 34,000 searches occur each second. For many internet users, Google has become the default search engine in web browsers and mobile devices; however, Google isn’t always the best search engine for the job. When Google isn’t getting the job done, give one of these other search engines a chance. For the marketers reading this post, though Google has the majority of the search engine market share it isn’t the only…

  • 6 Sales and Marketing Communication Tips to Build Smarketing

    Mike Volpe
    9 Sep 2010 | 5:40 am
    A key part of sales and marketing alignment is building strong communication between the two groups.  At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better.  One of the most fundamental parts of this relationship is communication.  We have found that having strong communication between sales and marketing helps in many ways to make both marketing and sales more effective.  Based on our experience…

  • Google Launches New Search Interface: Google Instant

    Kipp Bodnar
    8 Sep 2010 | 12:30 pm
    Have you ever thought finding what you were looking for on Google took too long? Google did. Today, the search giant launched a new version of its search engine interface. Google is calling this new interface Google Instant. Google Instant provides real-time suggested results as a user begins to type a keyword into Google.  See the video demonstration below from Google to get a better understanding of how this new search interface works: Google Instant is a major change to Google’s search interface; it allows users to refine their search terms faster to find the result they are…

  • 5 Educational Email Marketing Infographics

    Kipp Bodnar
    8 Sep 2010 | 10:00 am
    Considering all of the conversations online and offline about new social media applications, when it comes to lead generation, email is a major driving factor. Despite being the elder statesman of online marketing tools, email is still growing in adoption as a marketing channel. We found five educational infographics about email power and adoption as a marketing platform that we think are worth a look. 1. The History & Evolution of Email by Focus.com 2. What Does Your Email Provider Say About You? by Credit Karma 3. How Much Spam Is Out There? by Rackspace 4. Small Business Adoption of…
 
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    Digital Gossips by Munaz Anjum

  • Future of Web Analytics Depend on Refinement of KPIs Integrated with Social Analytics

    Munaz Anjum
    7 Sep 2010 | 10:35 pm
    Chris Anderson in a debate published on “The Wired” mentions that web is dead. He has showcased illustrations to prove his argument. If you study the trends, you’ll also find logic in his argument. The growing usage of social networking sites, many acquisitions of social networking sites and launch of RealTime search by Google, and burgeoning adoption of social apps indicate enough that the future of web is at least not going to be the same as it is now. If this happens to be true, what would be then the future of web analytics?As of now, there are some standard KPIs to measure users’…

  • CPM Dead, PPC Dying & Pay Per Fan (PPF) Evolving in Online Advt. Market

    Munaz Anjum
    31 Aug 2010 | 8:02 am
    It’s not surprise that CPM in online advertisement is almost dead now in online advertisement industry. Then came a revolutionary Pay Per Click (PPC) model and Google AdWords won the trophy to replace CPM by relevant advertisement concept. After ruling almost one and half decade, it appears PPC is also dying because social media, particularly Facebook has redefined online advertisement market to give a way for Pay Per Fan (PPF) model.Today, there are varied potential avenues for advertisers to collect ‘prospects’ information. In loose sense, I call ‘lead’. For example, the site like…

  • Cisco’s Well Crafted Social Media Strategies

    Munaz Anjum
    30 Aug 2010 | 7:58 am
    First, it was Dell’s Twitter strategy, now Cisco’s well crafted social media strategies have become an example for online marketing professionals of different verticals to review and study. Cisco, for Aggregated Services Router (ASR) launch, zeroed in on entirely social media to shave $100,000 prior launching the product.Cisco leveraged the existing social networking sites like Twitter, Facebook, YouTube, Flickr, Secondlife and many other social channels to evangelize ASR prior to launching that created ‘WOM’ effect. Let’s look at the social statistics of Cisco Systems as of August…

  • After Google Wave, Orkut be the Next?

    Munaz Anjum
    29 Aug 2010 | 4:34 am
    The growing popularity of Facebook poses a great threat to Google’s products. First major jolt was a shutdown of Google wave for all lovers of Google products. In coming days, I also predict a closure of Orkut which was very popular in India until ComScore published its report on August 25, 2010 saying Facebook grabbed the no.1 ranking in the social networking category for the first time in July with 20.9M visitors, up 179% versus year ago. Orkut registered a growth of only 16% in the same time period.To be proudly saying, we Indians hold now the 7th largest market for social networking…

  • Which Social Networks to Focus On?

    Munaz Anjum
    28 Aug 2010 | 10:16 am
    There are many people and companies who as part of social media marketing strategies must have been using popular social networking including Facebook, Twitter, Linkedin and Digg. Many people new to social media still wonder where to focus more? Which channels to spend more time? There are endless list of social media and many more are just adding day by day.Dean Whitney, a popular author and inbound marketer, solved the riddle for marketers who many times are confused with regard to the use of social media channels. He says ‘Marketers should look at two things – Audience reach and search…
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